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Activision Blizzard

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FY2000 Annual Report · Activision Blizzard
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B L A D E (cid:2) • C A B E L A ’ S   B I G   G A M E   H U N T E R (cid:2) • D I S N E Y / P I X A R ’ S

B U Z Z   L I G H T Y E A R   O F   S T A R   C O M M A N D (cid:2) • D I S N E Y ’ S   L I O N K I N G (cid:2)

• M A T  

H O F F M A N ’ S  

P R O  

B M X (cid:2) • Q U A K E  

I I I  

A R E N A (cid:2) •

R E T U R N   T O   C A S T L E   W O L F E N S T E I N (cid:2) •

ANNUAL

2 O O O

R E P O R T

S P I D E R - M A N (cid:2)

• S T A R  

T R E K (cid:3) :   V O Y A G E R  

E L I T E  

F O R C E (cid:2) • S T A R  

T R E K(cid:3)

I N V A S I O N (cid:2) • S T A R   W A R S   D E M O L I T I O N (cid:2) • T E N C H U   2 (cid:2) •

T O N Y  

H A W K ’ S  

P R O  

S K A T E R  

2 (cid:2)

•  

V A M P I R E :

T H E

M A S Q U E R A D E — R E D E M P T I O N (cid:2) • X - M E N   M U T A N T   A C A D E M Y (cid:2)

“The employees of 

work hard to provide 

audiences

around the world

with compelling

interactive

entertainment.”

Financial

2OOOHighlights

(in thousands of dollars except per share data)

2000

2000*

1999

1998

1997

1996

Net Revenues

$572,205

$583,930

$436,526

$312,906

$190,446

$87,561

Operating Income (Loss)

(30,325)

39,867

Net Earnings (Loss)

(34,088)

19,817

26,667

14,891

9,218

4,970

11,497

7,583

3,264

5,908

Earnings Per Common Share:

Basic Earnings (Loss) Per Share

$

(1.38)

$

0.80

$

0.65

$

0.22

$

0.36

$ 0.33

Diluted Earnings (Loss) Per Share

(1.38)

0.74

0.62

0.21

0.35

0.31

*Excludes charges incurred in conjunction with the implementation of the company’s strategic restructuring plan in the fourth quarter of fiscal 2000.

N E T   R E V E N U E S
( M i l l i o n s   o f   D o l l a r s )

N E T   E A R N I N G S
( M i l l i o n s   o f   D o l l a r s )

D I L U T E D   E A R N I N G S
( p e r   c o m m o n   s h a r e )

$600

450

300

150

$20

15

10

5

$0.76

0.57

0.38

0.19

’96

’97

’98

’99

’00*

’96

’97

’98

’99

’00*

’96

’97

’98

’99

’00*

*Excludes charges incurred in 

conjunction with the implementation 
of the company’s strategic restruc-
turing plan in the fourth quarter 
of fiscal 2000.

1

Ronald Doornink

Brian G. Kelly

Robert A. Kotick 

Letter

As a result of these achievements, Activision today is the second largest North American third-party
interactive  entertainment  company  measured  in  net  revenues.  Our  vision  for  our  company  has
remained  constant:  to  be  a  worldwide  leader  in  the  development,  publishing  and  distribution  of
quality interactive entertainment.

Fiscal year 2000 continued a five-year period of expansion for our company. Since 1996, revenues
have  grown  at  a  compounded  annual  growth  rate  of  60%,  rising  from  $88  million  to  more  than 
$572 million. We are proud to say that these results exceeded the industry’s North American software
compounded annual growth rate by 23%.

In fiscal 2000, we celebrated our 20th anniversary, reported record revenues, grew our core business
and finished the year as the #5 North American interactive entertainment software publisher. For the
first  time  ever,  we  achieved  top-10  status  on  all  major  gaming  platforms—the  PC,  PlayStation,
Nintendo 64, Dreamcast and Game Boy Color.

to

Our  success  was  driven  by  our  strong  slate  of  high-quality  games  based  on  well-known  brand
franchises. During the year, we released 34 games across multiple platforms. Seventy-two percent of
our net revenues were derived from sales of console-based video games, the fastest growing segment
in the interactive entertainment market.

Key  console  titles  for  the  year  included  such  best-selling  games  as  Tony  Hawk’s  Pro  Skater for  the
PlayStation,  Nintendo  64  and  Game  Boy  Color;  Disney/Pixar’s  Toy  Story  2 for  the  PlayStation,
Nintendo 64 and Game Boy Color; Vigilante 8: Second Offense for the PlayStation, Nintendo 64 and
Dreamcast;  Disney’s  Tarzan for  the  Nintendo  N64  and  Game  Boy  Color;  Space  Invaders for  the
PlayStation, Nintendo 64 and Game Boy Color; and Blue Stinger for the Dreamcast.

Our  PC  slate  included  QUAKE  III  Arena,  Star  Trek:  Armada,  Cabela’s  Big  Game  Hunter  III,  Space
Invaders and Soldier of Fortune.

Our

As a result of our significant growth over the past three fiscal years, we have recently reevaluated our
business.  In  the  fourth  quarter,  we  implemented  several  initiatives  that  were  designed  to  better
position  the  company  for  future  opportunities  provided  by  the  next-generation  of  console  platforms
and the Internet.

Following  nine  corporate  acquisitions  over  the  past  three  fiscal  years,  we  announced  a  one-time 
$70 million strategic restructuring charge that included write-downs of certain intangibles including
goodwill,  a  realignment  of  our  worldwide  publishing  business,  the  discontinuation  of  unprofitable
product lines, headcount reductions and other measures that are designed to improve the company’s
overall productivity and profitability. We believe these actions will provide Activision with operating
leverage and will make us more competitive in the future.

Although we expect that the next-generation console systems will expand the overall marketplace for
interactive  entertainment  software  by  appealing  to  audiences  beyond  the  traditional  gaming
consumers, the initial development cycle of games for these platforms will most likely be longer and
more expensive. Past experience has taught us the importance of establishing an early presence on
significant  new  hardware  platforms.  Therefore,  in  fiscal  2001,  we  intend  to  increase  our  product
development  expenditures  and  devote  more  resources  toward  developing  games  for  these  new
platforms. During the next fiscal year, we expect to ship several games for the PlayStation 2, which
will debut in the U.S. in the fourth quarter of calendar 2000.

We believe that we are in a great industry at the right time with the right capabilities to succeed. As
microprocessors are being incorporated into everything from digital assistants to wireless phones to
console  devices,  applications  that  were  unthinkable  five  years  ago  are  redefining  how  the  world
works and plays. Activision is committed to maintaining its industry leadership position and bringing
new  products  to  market  that  deliver  innovative  entertainment  experiences.  We  will  also  continue  to
make major investments in our operational capabilities and infrastructure to strengthen our competitive
position and capitalize on the opportunities ahead

We  expect  that  our  brand  momentum  will  align  us  well  for  the  future.  The  scope  and  breadth  of 
our product line has been a key component of Activision’s success, and we believe that the strength 
of our franchises and our cross-platform strategy will enable us to maintain our market leadership and
provide the company with long-lasting value for years to come.

S h areholders 

We are entering the 21st century in a strong and competitive position. We look forward with great
confidence  as  we  pursue  business  strategies  to  further  distinguish  ourselves  within  the  interactive
entertainment software arena and, in doing so, enhance shareholder value. We are optimistic about
the outlook for Activision. Today, we are a larger and stronger company than ever before with our
greatest asset being our dedicated employees, each of whom shares our commitment to quality and
has greatly contributed to the success of our company.

Our  success  could  not  be  accomplished  without  continued  commitment  from  our  shareholders,
employees, customers and partners for which we are grateful.

Sincerely,

The  changes  that  we  have  made  in  our  business  coincide  with  the  transitions  occurring  within  our
industry. Next-generation console systems such as Sony’s PlayStation 2, Microsoft’s X-Box, Nintendo’s
Dolphin and Game Boy Advance are expected to be introduced into the marketplace starting later this
year through 2001. These new technologies will allow consumers to watch DVD movies, listen to CDs,
access the Internet and play games through one easy-to-use electronic device.

Robert A. Kotick
Chairman & Chief Executive Officer

Brian G. Kelly
Co-Chairman

Ronald Doornink
President & Chief Operating Officer

2

3

Q u e s t i  o n s   &

Where do you see the industry growth opportunities over the next three to five years?

Q Q

Over  the  past  five  years,  the  worldwide  interactive  entertainment  industry  has  grown  at  a
compounded annual growth rate of approximately 25% per year, and today is about an $18 billion 
a year business, according to the International Development Group. We believe that the introduction
of next-generation console game systems, coupled with the numerous opportunities presented by the
Internet  and  emerging  technologies,  like  wireless,  will  continue  to  fuel  the  industry’s  growth  to
unprecedented heights.

With  the  launch  of  the  next-generation  console  systems,  we  will  finally  see  the  long-awaited
convergence  of  television  and  the  Internet.  These  systems,  which  include  Sony’s  PlayStation  2,
Microsoft’s  X-Box  and  Nintendo’s  Dolphin,  should  be  the  first  game  consoles  that  will  appeal  to
audiences beyond the traditional gaming consumer. Console owners now will be able to watch DVD
movies,  listen  to  CD  music,  connect  to  the  Internet  at  high  speeds  and  play  games  with  production
values that rival big-budget feature films, through one easy-to-use, low-cost device.

Additionally,  there  are  a  variety  of  game  offerings  available  on  the  Internet  that  are  further
expanding the gaming audience. Prize play, online sweepstakes and online parlor and card games
are bringing hundreds of new consumers weekly to the interactive entertainment marketplace. These
are consumers who previously had not engaged in interactive entertainment as a leisure time pursuit.

A:

with Robert A. Kotick

A n s w e r s
A:

In  1999,  Activision  celebrated  its  20th  anniversary.  Over  the  past  twenty  years,  many  companies
have come and gone. Over  the past five  years, we have  grown our revenues at rates greater than
our  competitors,  our  market  share  is  increasing  and,  today,  we  are  one  of  two  North  American 
independent  interactive  entertainment  software  companies  with  worldwide  revenues  in  excess  of 
$500 million.

How do you see Activision changing over the next five years?

Over the next three to five years, we believe that we will be able to further consolidate our leadership
position  and  continue  to  take  advantage  of  the  positive  market  fundamentals.  Our  focus  will  be  to
enhance our profit margins and obtain a higher return on capital through operating efficiencies that
will  be  created  through  continued  international  expansion,  new  platform  introductions,  reduced
distribution  expenses  from  online  delivery  systems  and  brand  leverage.  As  industry  consolidation
continues  and  the  barriers  to  entry  remain  high,  we  expect  that  there  will  be  less  competition  and
greater opportunities for established, well-managed companies like Activision.

What are some of the challenges that the industry will face over the next three to five years?

A:

The key challenge that gaming companies will face over the coming years will be to manage the costs
associated with product development and marketing.

Over the past several years, game development costs have steadily increased as a result of greater
technical demands, growing art and animation budgets and competition for technical talent. Over the
next few years, development costs should continue to increase as we have a larger number of new
platforms  to  support.  However,  we  believe  that  there  also  will  be  the  opportunity  to  realize  greater
revenues by selling products across the variety of new electronic devices that will be introduced into
the marketplace.

Absolute marketing costs also have increased as publishers compete for consumer attention. With the
audience  for  games  expanding,  publishers  will  have  to  create  even  more  sophisticated  marketing,
promotion and advertising campaigns in order to differentiate their products.

As  Activision  looks  toward  the  future,  we  will  continue  to  develop  great  products  based  on
proven  technologies  and  brand  franchises  and  exploit  those  products  through  targeted  marketing
campaigns.  We  expect  that  our  brand  momentum  will  allow  us  to  leverage  the  many  emerging 
market opportunities. To ensure this, we will continue to allocate our marketing resources to support
our top-tier titles. Through consumer research data, we believe we are better able to define our target
audience, build a stronger product mix and steer our development process. Our focus is to maintain
our balanced business strategies, manage our costs, grow our franchises and utilize the new market
opportunities to increase our revenues, profits and market share.

Q

5

The  advent  of  broadband  and  wireless  technologies  is  likely  to  further  broaden  the  reach  of
interactive entertainment, as microprocessors continue to be incorporated into an increasing number
of easy-access mass-market devices.

Lastly,  many  of  the  young  people  who  grew  up  in  the  1980s  and  1990s  playing  Atari  8-bit  and
16-bit games are still playing games today.

As a result of all of these changes, the audience and the demographics for interactive entertainment
should  continue  to  expand.  By  2003,  interactive  entertainment  could  easily  be  a  $25  billion
a year business.

We believe Activision is poised to take advantage of these emerging market opportunities. We own or
have long-term rights to brands with widespread consumer appeal. Our development organization is
capable of moving across multiple technological platforms. We have one of the industry’s strongest,
most seasoned management teams that is focused on the right opportunities.

4

QHow will the launch of next-generation console systems affect the industry

at large and Activision’s strategy?

A:

With  the  impending  North  American  launch  of  Sony’s  PlayStation  2  this  fall  and  Microsoft’s  X-Box
and Nintendo’s Dolphin systems later next year, calendar 2000 marks the beginning of a transition
phase for the industry. Internet connectivity, DVD capabilities and backward compatibility promise to
transform  the  next-generation  gaming  systems  into  mass-market  home  entertainment  devices  that
should increase the installed base of users beyond any of the previous video game platforms. This,
coupled with the marketing reach of Sony, Microsoft and Nintendo, should drive video gaming to a
new level.

As a result of these changes, proven brands and franchises with broad appeal are more critical than
ever before, since we believe that new consumers are more apt to buy games based on established
brands  than  unbranded  properties.  Publishers  with  easily  recognizable  franchises  should  be  better
positioned  to  take  advantage  of  the  opportunities  on  the  current  hardware  systems,  as  well  as  to
capitalize on the new next-generation systems.

Activision’s  strong  brands  with  proven  market  performance  and  its  multi-platform  development
strategy  should  continue  to  give  the  company  an  advantage  in  the  new  console  era.  Our  brands 
provide us with the flexibility to investigate and develop new properties and game concepts without
sacrificing  financial  stability  and  predictability  that  is  crucial  to  our  investors.  During  fiscal  2001, 
we  expect  to  increase  the  number  of  games  we  publish  based  on  branded  properties  and  proven
technologies over this fiscal year. These factors, coupled with our worldwide distribution network and
capital  resources,  should  allow  us  to  take  full  advantage  of  the  emerging  market  opportunities 
presented by the next-generation of console systems.

How will the Internet, emerging wireless technologies and electronic devices
that support multiprocessors provide new opportunities for Activision?

Q

A:

We  believe  that  the  Internet  offers  revolutionary  enhancements  to  the  gaming  experience.  For
Activision,  it  provides  us  with  the  opportunity  to  expand  our  audience,  take  advantage  of  new
channels  of  distribution  and  deliver  new  types  of  gaming  experiences  to  consumers  worldwide  in
ways never before imagined. For consumers, it allows them to sample games before they make their
purchase decisions. The Internet also may allow for advertiser-supported gaming as well as subscription
and pay-for-play gaming.

Broadband  and  wireless  technologies  also  should  offer  a  multitude  of  exciting  new  possibilities  for
game publishers. Microprocessors are being incorporated into an increasing number of easy-access
mass-market devices, including cellular telephones and personal digital assistants, and the Internet is
connecting these devices at an unprecedented rate.

As  a  leading  participant  in  the  interactive  entertainment  industry,  we  believe  Activision  is  well
positioned to take advantage of the opportunities presented by the Internet, broadband and wireless
technologies. The company has long recognized the opportunities associated with the Internet and is
known  for  publishing  games  that  offer  innovative  multiplayer  gaming  experiences.  We  expect  to
continue growing our market share while offering our customers some of the most exciting games in
the marketplace.

6

” 

brings some of the 
most recognized brands to audiences 
of all ages.”

Tony Hawk’s Pro
Skater 2

Recognized brands provide 

Star Trek Voyager 
Elite Force

the financial stability and 

Spider-Man

predictability important 

to our investors.

Emerging brands provide 

financial upside.

Tenchu 2 Quake III

Mat Hoffman’s
Pro BMX

Vampire

7

Family

All around the world, for young and old alike, the Disney brand is synonymous

with  entertainment.  Through  a  unique  partnership  that  was  forged  in  1998,

Activision  is  bringing  the  fun  and  magic  of  Disney  to  life.  Last  year,  the 

company  published  a  series  of  video  games  based  on  some  of  Disney’s  most 

popular properties—Disney’s  A  Bug’s  Life,  Disney/Pixar’s  Toy  Story  2 and

Disney’s  Tarzan. This  year,  Activision  expects  to  release  several  new  games

including Disney/Pixar’s Buzz Lightyear of Star Command, which is based on 

a new animated children’s television series that will launch in fall 2000, as well

as such games as Disney’s The Lion King, and Disney/Pixar’s Toy Story Racer.

8

In  longevity,  awareness  and  reputation,  few  other  entertainment  brands  can

rival  the  success  of  Marvel  Comics  and  Star  Trek.  Spider-Man, X-MEN,  Blade

and  Star  Trek continue  to  excite  the  imaginations  of  audiences  around  the

world.  In  fiscal  2001,  Activision  will  introduce  a  number  of  games  that  will 

propel these franchises to new levels of awareness. For the first time ever, X-MEN,

the most successful comic book property of all time, and Spider-Man, one of the

world’s most recognized and celebrated super heroes, will go 3D. Additionally,

the  ultimate  vampire  hunter,  Blade, and  renowned  science-fiction  property, 

Star Trek, will make their video game debuts on the PlayStation game console.

Teens

9

All  of  Activision’s  brands  are  based  on  bringing  innovative  interactive  enter-

tainment experiences to audiences worldwide. The company’s success relies on

its  ability  to  identify  new  market  opportunities  and  establish  brand  franchises

that  stand  for  quality  entertainment.  Last  year,  Activision  established  itself  as 

a leader in the extreme sports genre with the launch of Tony Hawk’s Pro Skater.

A top-10 best-selling title on the PlayStation, N64, Dreamcast and Game Boy

Color,  the  game  was  named  “Best  Sports  Game  of  the  Year”  and  “Best

PlayStation  Game  of  the  Year”  by  Sony  Computer  Entertainment  America. 

The  success  of  Tony  Hawk’s  Pro  Skater underscores  Activision’s  multi-platform

development  strategy  and  has  forged  the  way  for  other  extreme  sports  titles.

This  year,  the  company  will  introduce  Mat  Hoffman’s  Pro  BMX, a  new  BMX 

biking  game  based  on  ten-time  world  champion  Mat  “Condor”  Hoffman.

Additionally, the company is developing games for the next-generation consoles

based on world-champion snowboarder Shaun Palmer and legendary, world-

class surfer Kelly Slater.

Young

Adults

10

Adults

A  20-year  reputation  for  quality  and  value  has  established  Activision  as  a

brand  of  choice  among  consumers.  Our  research  has  shown  that  Activision

ranks  as  one  of  the  most  recognized  names  among  interactive  entertainment

companies.  Our  franchise  properties  include  both  established  brands  like

Disney, Marvel and Star Trek, as well as what we call emerging brands.

In  fiscal  year  2001,  Activision  expects  to  release  three  innovative  games 

based  on  the  Star  Trek franchise,  as  well  as  titles  based  on  the  emerging 

brands  Cabela’s  Big  Game  Hunter,  Tenchu and  Vampire:  The  Masquerade—

Redemption.  The  Star  Trek  games  include  Star  Trek  Away  Team, the  first  Star

Trek title to feature stealth combat; Star Trek Conquest Online, the first Star Trek

game  played  exclusively  online;  and  Star  Trek:  Voyager  Elite  Force, the  first

Star Trek title set in the Star Trek: Voyager universe.

Activision  is  in  development  with  Cabela’s  Big  Game  Hunter  IV, the  latest 

game  in  the  best-selling  hunting  series  that  has  remained  on  PC  Data’s  list 

of  top-selling  franchises  since  the  first  title  was  released  in  March  1998.

Activision  also  has  completed  Tenchu  2, the  prequel  to  the  best-selling  Ninja

action/adventure game Tenchu, and Vampire: The Masquerade—Redemption,

a  3D  role-playing  game  based  on  White  Wolf  Publishing’s  popular  tabletop

Vampire series.

11

Financial contents

Financial

Review

13

14

21

22

23

24

25

26

40

S e l e c t e d   C o n s o l i d a t e d   F i n a n c i a l   D a t a

M a n a g e m e n t ’ s   D i s c u s s i o n   a n d   A n a l y s i s   o f  

F i n a n c i a l   C o n d i t i o n   a n d   R e s u l t s   o f   O p e r a t i o n s

I n d e p e n d e n t   A u d i t o r s ’   R e p o r t

C o n s o l i d a t e d   B a l a n c e   S h e e t s

C o n s o l i d a t e d   S t a t e m e n t s   o f   O p e r a t i o n s

C o n s o l i d a t e d   S t a t e m e n t s   o f   C h a n g e s   i n  

S h a r e h o l d e r s ’   E q u i t y

C o n s o l i d a t e d   S t a t e m e n t s   o f   C a s h   F l o w s

N o t e s   t o   C o n s o l i d a t e d   F i n a n c i a l   S t a t e m e n t s

C e r t a i n   M a r k e t   I n f o r m a t i o n   a n d   R e l a t e d  

S t o c k h o l d e r   M a t t e r s

12

S e l e c t e d   C o n s o l i d a t e d   F i n a n c i a l   D a t a

Activision, Inc. and Subsidiaries

The  following  table  summarizes  certain  selected  consolidated  financial  data,  which  should  be  read  in  conjunction  with  the  Company’s  Consolidated
Financial Statements and Notes thereto and with Management’s Discussion and Analysis of Financial Condition and Results of Operations included elsewhere
herein. The selected consolidated financial data presented below as of and for each of the fiscal years in the five-year period ended March 31, 2000 are
derived from the audited consolidated financial statements of the Company. The Consolidated Balance Sheets as of March 31, 2000 and 1999 and the
Consolidated Statements of Operations and Statements of Cash Flows for each of the fiscal years in the three-year period ended March 31, 2000, and the
report thereon, are included elsewhere in this Annual Report.

Restated (1)

Fiscal years ended March 31,

2000

1999

1998

1997

1996

S TAT E M E N T   O F   O P E R AT I O N S   D ATA :
Net revenues
Cost of sales—product costs
Cost of sales—royalties and software amortization
Income (loss) from operations
Income (loss) before income tax provision
Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share
Basic weighted average common shares outstanding
Diluted weighted average common shares outstanding

S E L E C T E D   O P E R AT I N G   D ATA :
EBITDA (2)

C A S H   ( U S E D   I N )   P R O V I D E D   B Y:
Operating activities
Investing activities
Financing activities

As of March 31,

B A L A N C E   S H E E T   D ATA :
Working capital
Cash and cash equivalents
Goodwill
Total assets
Long-term debt
Redeemable and convertible preferred stock
Shareholders’ equity

(In thousands, except per share data)

$572,205
319,422
91,238
(30,325)
(38,736)
(34,088)
(1.38)
(1.38)
24,691
24,691

$436,526
260,041
36,990
26,667
23,636
14,891
0.65
0.62
22,861
23,932

$312,906
176,188
29,840
9,218
8,106
4,970
0.22
0.21
22,038
22,909

$190,446
103,124
13,108
11,497
11,578
7,583
0.36
0.35
20,961
21,650

$ 87,561
34,034
7,333
3,264
4,872
5,908
0.33
0.31
17,931
18,993

15,541

33,155

14,564

15,690

5,974

77,389
(99,547)
42,028

18,190
(64,331)
7,220

31,670
(43,814)
62,862

4,984
(19,617)
11,981

3,817
(11,515)
(4,378)

2000

1999

1998

1997

1996

Restated

$160,149
49,985
12,347
309,737
73,778
—
132,009

$136,355
33,037
21,647
283,345
61,143
—
127,190

$115,782
74,319
23,473
229,366
61,192
—
97,475

$ 52,142
23,352
23,756
132,203
5,907
1,500
80,321

$ 40,067
25,827
19,583
84,737
1,222
—
62,674

(1) Consolidated financial information for fiscal years 1999–1996 has been restated retroactively for the effects of the September 1999 acquisition of Neversoft, accounted for as a pooling of 

interests. Consolidated financial information for fiscal years 1998–1996 has been restated retroactively for the effects of the acquisitions of S.B.F. Services, Limited dba Head Games Publishing and
CD Contact Data GmbH, in June 1998 and September 1998, respectively, accounted for as poolings of interests. Consolidated financial information for fiscal years 1997 and 1996 has been
restated retroactively for the effects of the acquisitions of Raven Software Corporation, NBG EDV Handels–und Verlags GmbH and Combined Distribution (Holdings) Limited in November 1997,
August 1997 and November 1997, respectively, accounted for as poolings of interests.

(2) EBITDA represents income (loss) before interest, income taxes and depreciation and amortization on property and equipment and goodwill. The Company believes that EBITDA provides useful 

information regarding the Company’s ability to service its debt; however, EBITDA does not represent cash flow from operations as defined by generally accepted accounting principles and should 
not be considered a substitute for net income, as an indicator of the Company’s operating performance, or cash flow or as a measure of liquidity.

13

Activision, Inc. and Subsidiaries

M a n a g e m e n t ’s   D i s c u s s i o n   a n d   A n a l y s i s   o f   F i n a n c i a l   C o n d i t i o n   a n d  

R e s u l t s   o f   O p e r a t i o n s

O V E R V I E W

The  Company  is  a  leading  international  publisher,  developer  and  dis-
tributor  of  interactive  entertainment  and  leisure  products.  The  Company 
currently  focuses  its  publishing,  development  and  distribution  efforts  on 
products  designed  for  personal  computers  (“PCs”)  as  well  as  the  Sony
PlayStation  (“PSX”)  and  PlayStation  2,  Sega  Dreamcast  (“Dreamcast”)  and
Nintendo N64 (“N64”) console systems and Nintendo Gameboy handheld
game devices. The Company’s products span a wide range of genres and
target markets.

The  Company  distributes  its  products  worldwide  through  its  direct  sales
forces,  through  its  distribution  subsidiaries,  and  through  third-party  distribu-
tors and licensees.

The  Company’s  financial  information  as  of  and  for  the  years  ended
March 31, 1999 and 1998 has been restated to reflect the effect of pool-
ing  of  interests  transactions  as  discussed  in  the  notes  to  the  consolidated
financial statements included elsewhere in this Annual Report.

The Company recognizes revenue from the sale of its products upon ship-
ment.  Subject  to  certain  limitations,  the  Company  permits  customers  to
obtain exchanges and returns within certain specified periods and provides
price protection on certain unsold merchandise. Revenue from product sales
is  reflected  after  deducting  the  estimated  allowance  for  returns  and  price
protection.  Management  of  the  Company  estimates  the  amount  of  future
returns, and price protection based upon historical results and current known
circumstances.  With  respect  to  license  agreements  that  provide  customers
the  right  to  multiple  copies  in  exchange  for  guaranteed  amounts,  revenue 
is  recognized  upon  delivery.  Per  copy  royalties  on  sales  that  exceed  the
guarantee are recognized as earned.

Cost of sales-product costs represents the cost to purchase, manufacture
and  distribute  PC  and  console  product  units.  Manufacturers  of  the
Company’s PC software are located worldwide and are readily available.
Console  CDs  and  cartridges  are  manufactured  by  the  respective  video

game console manufacturers, Sony, Nintendo and Sega or its agents, who
often require significant lead time to fulfill the Company’s orders.

Cost of sales-royalties and software amortization represents amounts due
developers,  product  owners  and  other  royalty  participants  as  a  result  of
product sales, as well as amortization of capitalized software development
costs.  The  costs  incurred  by  the  Company  to  develop  products  are
accounted  for  in  accordance  with  accounting  standards  that  provide  for 
the capitalization of certain software development costs once technological
feasibility is established and such costs are determined to be recoverable.
Additionally,  various  contracts  are  maintained  with  developers,  product 
owners or other royalty participants, which state a royalty rate, territory and
term of agreement, among other items. Commencing upon product release,
prepaid  royalties  are  amortized  to  cost  of  sales—royalties  and  software
amortization at the contractual royalty rate based on actual net product sales
or  on  the  ratio  of  current  revenues  to  total  projected  revenues,  whichever 
is  greater  and  capitalized  software  costs  are  amortized  to  cost  of  sales-
royalties  and  software  amortization  on  a  straight-line  basis  over  the  esti-
mated  product  life  or  on  the  ratio  of  current  revenues  to  total  projected
revenues, whichever is greater.

For products that have been released, management evaluates the future
recoverability of prepaid royalties and capitalized software costs on a quar-
terly basis. Prior to a product’s release, the Company charges to expense,
as part of product development costs, capitalized costs when, in manage-
ment’s estimate, such amounts are not recoverable. The following criteria is
used to evaluate recoverability: historical performance of comparable prod-
ucts;  the  commercial  acceptance  of  prior  products  released  on  a  given
game engine; orders for the product prior to its release; estimated perform-
ance  of  a  sequel  product  based  on  the  performance  of  the  product  on
which the sequel is based; and actual development costs of a product as
compared to the Company’s budgeted amount.

The following table sets forth certain consolidated statements of operations data for the periods indicated as a percentage of total net revenues and also

breaks down net revenues by territory, channel and platform:

Fiscal years ended March 31,

Net revenues
Costs and expenses:

Cost of sales—product costs
Cost of sales—royalties and software amortization
Product development
Sales and marketing
General and administrative
Amortization of intangible assets

Total costs and expenses

Income (loss) from operations
Interest income (expense), net

Income (loss) before income tax provision

Income tax provision (benefit)

Net income (loss)

2000

1999

(In thousands)

Restated

1998

$572,205

100.0% $436,526

100.0%

$312,906

100.0%

319,422
91,238
26,275
93,878
30,099
41,618

55.8%
15.9%
4.6%
16.4%
5.3%
7.3%

260,041
36,990
22,875
66,420
21,948
1,585

59.6%
8.5%
5.2%
15.2%
5.0%
0.4%

176,188
29,840
28,285
47,714
20,099
1,562

56.3%
9.5%
9.0%
15.3%
6.4%
0.5%

602,530

105.3%

409,859

93.9%

303,688

97.0%

(30,325)
(8,411)

(38,736)
(4,648)

(5.3%)
(1.5%)

(6.8%)
(0.8%)

26,667
(3,031)

23,636
8,745

6.1%
(0.7%)

5.4%
2.0%

9,218
(1,112)

8,106
3,136

$ (34,088)

(6.0%)

$ 14,891

3.4%

$ 4,970

3.0%
(0.4%)

2.6%
1.0%

1.6%

14

Fiscal years ended March 31,

N E T   R E V E N U E S   B Y   T E R R I T O RY:

United States
Europe
Other

Total net revenues

N E T   R E V E N U E S   B Y   C H A N N E L :

Retailer/Reseller
OEM, Licensing, on-line and other

Total net revenues

A C T I V I T Y / P L AT F O R M   M I X :

Publishing:
Console
PC

Activision, Inc. and Subsidiaries

2000

1999

(In thousands)

Restated

1998

$279,165
277,524
15,516

48.8% $149,705
48.5%
278,032
2.7%
8,789

34.3%
63.7%
2.0%

$ 90,784
208,817
13,305

29.0%
66.7%
4.3%

$572,205

100.0% $436,526

100.0%

$312,906

100.0%

$545,482
26,723

95.3% $417,490
19,036

4.7%

95.6%
4.4%

$287,801
25,105

92.0%
8.0%

$572,205

100.0% $436,526

100.0%

$312,906

100.0%

$281,204
115,487

49.1% $111,662
20.2%
93,880

25.6%
21.5%

$ 27,150
106,524

8.7%
34.0%

Total publishing net revenues

$396,691

69.3% $205,542

47.1%

$133,674

42.7%

Distribution:
Console
PC

Total distribution net revenues

Total net revenues

R E S U LT S   O F   O P E R AT I O N S — F I S C A L   Y E A R S   E N D E D  

M A R C H   3 1 ,   2 0 0 0   A N D   1 9 9 9

Net loss for fiscal year 2000 was $34.1 million or $1.38 per diluted
share, as compared to net income of $14.9 million or $0.62 per diluted
share in fiscal year 1999. The 2000 results were negatively impacted by a
strategic  restructuring  charge  totaling  $70.2  million,  approximately  $61.8
million net of tax, or $2.50 per diluted share.

S t r a t e g i c   R e s t r u c t u r i n g   P l a n

In  the  fourth  quarter  of  fiscal  2000,  the  Company  finalized  a  strategic
restructuring  plan  to  accelerate  the  development  and  sale  of  interactive 
entertainment and leisure products for the next-generation consoles and the
Internet. Costs associated with this plan amounted to $70.2 million, approx-
imately $61.8 million net of taxes, and were recorded in the consolidated
statement of operations in the fourth quarter of fiscal year 2000 and classi-
fied as follows (amounts in millions):

Net revenues
Cost of sales—royalties and software amortization
Product development
General and administrative
Amortization of intangible assets

$11.7
11.9
4.2
5.2
37.2

$70.2

The  component  of  the  charge  included  in  amortization  of  intangible
assets  represents  a  write-down  of  intangibles  including  goodwill,  relating 
to Expert Software, Inc. (“Expert”), one of the Company’s value publishing
subsidiaries,  totaling  $26.3  million.  The  Company  is  consolidating  Expert
into  Head  Games,  forming  one  integrated  business  unit.  As  part  of  this 
consolidation,  the  Company  is  discontinuing  substantially  all  of  Expert’s
product lines, terminating substantially all of Expert’s employees and phasing

15

$129,688
45,826

22.7% $156,584
74,400

8.0%

35.9%
17.0%

$105,588
73,644

33.8%
23.5%

$175,514

30.7% $230,984

52.9%

$179,232

57.3%

$572,205

100.0% $436,526

100.0%

$312,906

100.0%

out the use of the Expert name. In addition, a $10.9 million write-down of
goodwill relating to TDC, an OEM business unit, was recorded. In the past
year,  the  OEM  market  has  gone  through  radical  changes  due  to  price
declines  of  PCs  and  hardware  accessories.  The  sum  of  the  undiscounted
future cash flow of these assets was not sufficient to cover the carrying value
of these assets and as such was written down to fair market value.

The  component  of  the  charge  included  in  net  revenues  and  general 
and administrative expense represents costs associated with the planned ter-
mination of a substantial number of third-party distributor relationships in con-
nection with the Company’s realignment of its worldwide publishing business
to leverage its existing sales and marketing organizations and improve the
control and management of its products. These actions have resulted in an
increase  in  the  allowance  for  sales  returns  of  $11.7  million  and  the
allowance for doubtful accounts of $3.4 million. The plan also includes a
severance charge of $1.2 million for employee redundancies. The plan is
expected to be completed by the fourth quarter of fiscal 2001.

The  components  of  the  charge  included  in  cost  of  sales—royalties 
and  software  amortization  and  product  development  represent  costs  to 
write-down certain assets associated with exiting certain product lines and
re-evaluating other product lines which resulted in reduced expectations.

N e t   R e v e n u e s

Net  revenues  for  the  year  ended  March  31,  2000  increased  31.1%
from the same period last year, from $436.5 million to $572.2 million. The
increase  was  due  to  a  53.2%  increase  in  console  net  revenues  from
$268.2 million to $410.9 million, slightly offset by a 4.1% decrease in PC
net revenues from $168.3 million to $161.3 million. Domestic net revenues
grew  86.5%  from  $149.7  million  to  $279.2  million.  International  net 
revenues  remained  fairly  constant,  increasing  2.2%  from  $286.8  million 
to $293.0 million.

Activision, Inc. and Subsidiaries

M a n a g e m e n t ’s   D i s c u s s i o n   a n d   A n a l y s i s   o f   F i n a n c i a l   C o n d i t i o n   a n d  

R e s u l t s   o f   O p e r a t i o n s   ( c o n t i n u e d )

Publishing net revenues for the year ended March 31, 2000 increased
93.0% from $205.5 million to $396.7 million. This increase primarily was
due  to  publishing  console  net  revenues  increasing  151.8%  from  $111.7
million to $281.2 million. The increase in publishing console net revenues
was attributable to the release in fiscal 2000 of a larger number of titles that
sold  well  in  the  marketplace,  including  Blue  Stinger  (Dreamcast),  Space
Invaders  (PlayStation,  N64  and  Gameboy  Color)  and  Toy  Story  II
(PlayStation and N64), Tarzan (N64 and Gameboy), A Bug’s Life (N64),
Vigilante  8:  Second  Offense  (PlayStation,  N64  and  Gameboy),  WuTang:
Shaolin  Style  (PlayStation)  and  Tony  Hawk’s  Pro  Skater  (PlayStation,  N64
and Gameboy). Publishing PC net revenues for the year ended March 31,
2000  increased  23.0%  from  $93.9  million  to  $115.5  million.  This
increase primarily was due to the release of Quake 3 Arena, Cabela’s Big
Game Hunter III, Star Trek: Hidden Evil, Armada and Soldier of Fortune.

For  the  year  ended  March  31,  2000,  distribution  net  revenues
decreased  24.0%  from  prior  fiscal  year  from  $231.0  million  to  $175.5 
million.  The  decrease  was  mainly  attributable  to  the  pricing  reductions 
initiated by leading retail chains in the United Kingdom (the “UK”), which in
turn  reduced  market  share  for  the  independent  retail  channel  in  the  UK  to
which  the  Company’s  CentreSoft  subsidiary  is  the  sole  authorized  Sony
PlayStation distributor, as well as the unfavorable impact of foreign currency
translation rates.

Net OEM licensing, on-line and other revenues for the fiscal year ended
March  31,  2000  increased  40.4%  from  $19.0  million  to  $26.7  million.
The  increase  was  primarily  due  to  an  increase  in  licensing  revenues, 
partially  offset  by  a  decrease  in  OEM  revenues.  Licensing  revenues
increased  due  to  an  increase  in  the  number  of  licensing  arrangements
entered into by the Company during fiscal 2000. OEM revenues decreased
due to the radical changes being experienced in the OEM market resulting
from declining prices of personal computers and hardware accessories and
the reluctance of hardware manufacturers to produce large inventories.

C o s t s   a n d   E x p e n s e s

Cost  of  sales—product  costs  represented  55.8%  and  59.6%  of  net 
revenues for the year ended March 31, 2000 and 1999, respectively. The
decrease in cost of sales—product costs as a percentage of net revenues for
the year ended March 31, 2000 was due to the decrease in distribution
net revenue, partially offset by a higher publishing console net revenue mix.
Distribution  products  have  a  higher  per  unit  product  cost  than  publishing
products,  and  console  products  have  a  higher  per  unit  product  cost  than 
PC products.

Cost  of  sales—royalty  and  software  amortization  expense  represented
15.9% and 8.5% of net revenues for the year ended March 31, 2000 and
1999,  respectively.  The  increase  in  cost  of  sales—royalty  and  software
amortization expense as a percentage of net revenues was primarily due to
changes in the Company’s product mix, with an increase in the number of
branded products with higher royalty obligations as compared to the prior
fiscal year and increases in amortization expenses relating to the release of
a  greater  number  of  products  with  capitalizable  development  costs.  The
increase also partially resulted from $11.9 million of write-offs recorded in
the fourth quarter of fiscal 2000 relating to the Company’s restructuring plan
as previously described.

Product  development  expenses  for  the  year  ended  March  31,  2000
increased  14.9%  from  the  same  period  last  year  from  $22.9  million  to
$26.3  million.  The  increase  was  primarily  due  to  a  $4.2  million  charge 
to  product  development  costs  relating  to  the  Company’s  restructuring  plan 
as previously described.

As a percentage of net revenues, total product creation costs (i.e., royal-
ties and software amortization expense plus product development expenses)
increased from 13.7% to 20.5% for the year ended March 31, 2000. Such
increases were attributable to the increases in product development costs, as
described above.

Sales  and  marketing  expenses  for  the  year  ended  March  31,  2000
increased  41.3%  from  the  same  period  last  year,  from  $66.4  million  to
$93.9  million,  but  remained  relatively  constant  as  a  percentage  of  net 
revenues  at  16.4%  and  15.2%  at  March  31,  2000  and  1999,  respec-
tively. The increase in the amount of sales and marketing expenses primarily
was due to an increase in the number of titles released and an increase in
television advertising during the final quarter of fiscal 2000 to support the
Company’s premium titles.

General  and  administrative  expenses  for  the  year  ended  March  31,
2000  increased  37.1%  from  the  prior  fiscal  year,  from  $21.9  million  to
$30.1 million. As a percentage of net revenues, general and administrative
expenses remained relatively constant at approximately 5%. The increase in
the amount of general and administrative expenses was due to an increase
in worldwide administrative support needs and headcount related expenses
and charges incurred in conjunction with the Company’s restructuring plan
previously described.

Amortization  of  intangibles  increased  substantially  from  $1.6  million  in
fiscal 1999 to $41.6 million in fiscal 2000. This was due to the write-off of
goodwill acquired in purchase acquisitions.

O p e r a t i n g   I n c o m e   ( L o s s )

Operating  income  (loss)  for  the  year  ended  March  31,  2000,  was

$(30.3) million, compared to $26.7 million in fiscal 1999.

Publishing operating income (loss) for the year ended March 31, 2000
decreased  382.3%  to  $(35.0)  million,  compared  to  $12.4  million  in  the
prior  fiscal  year.  The  decrease  reflects  the  charges  incurred  in  conjunction
with  the  Company’s  restructuring  plan  as  previously  described,  which 
predominantly  impacted  the  Company’s  publishing  segment.  Distribution
operating income for the year ended March 31, 2000 decreased 66.9%
to  $4.7  million,  compared  to  $14.3  million  in  the  prior  fiscal  year.  The
period over period change primarily was due to a decrease in distribution
sales and the UK price reductions, as noted earlier.

O t h e r   I n c o m e   ( E x p e n s e )

Interest expense, net of interest income, increased to $8.4 million for the
year ended March 31, 2000, from $3.0 million for the year ended March
31, 1999. This increase primarily was the result of interest costs associated
with  the  Company’s  $125  million  term  loan  and  revolving  credit  facility
obtained in June 1999.

16

Activision, Inc. and Subsidiaries

Net OEM, licensing, on-line and other revenues for the fiscal year ended
March 31, 1999 decreased 24.2% to $19.0 million from $25.1 million in
the prior year. This decrease was due to the release of fewer PC titles during
the fiscal year that were compatible with OEM customers’ products.

C o s t s   a n d   E x p e n s e s

Cost  of  sales—product  costs  represented  59.6%  and  56.3%  of  net 
revenues for the years ended March 31, 1999 and 1998, respectively. The
increase  in  cost  of  sales—product  costs  as  a  percentage  of  net  revenues
was  due  to  the  increase  in  the  sales  mix  related  to  console  products.
Console products have a higher per unit product cost than PC products.

Cost of sales—royalties and software amortization expense represented
8.5% and 9.5% of net revenues for the years ended March 31, 1999 and
1998,  respectively.  The  decrease  in  cost  of  sales—royalties  and  software
amortization expense as a percentage of net revenues was due to changes
in  the  Company’s  product  mix,  with  an  increase  in  products  with  lower 
royalty obligations as compared to the prior year.

Product  development  expenses  for  the  year  ended  March  31,  1999
decreased 19.1% from the prior year, from $28.3 million to $22.9 million.
The decrease in the amount of product development expenses for the year
ended March 31, 1999 was primarily due to an increase in capitalizable
development costs relating to sequel products being developed on proven
engine  technologies  which  have  been  capitalized  in  accordance  with
Statement of Financial Accounting Standards No. 86, “Accounting for the
Costs  of  Computer  Software  to  Be  Sold,  Leased,  or  Otherwise  Marketed”
(“SFAS 86”).

As a percentage of net revenues, total product creation costs (i.e., royal-
ties  and  software  amortization  expenses  plus  product  development
expenses) for the year ended March 31, 1999, decreased to 13.7% from
18.5% in the prior year. This decrease was attributable to decrease in the
effective royalty rate, as discussed above, and an increase in development
costs capitalized under SFAS 86, also as discussed above.

Sales  and  marketing  expenses  for  the  year  ended  March  31,  1999
increased  39.2%  from  the  same  period  last  year,  from  $47.7  million  to
$66.4  million.  As  a  percentage  of  net  revenues,  sales  and  marketing
expenses  remained  constant.  The  increase  in  the  amount  of  sales  and 
marketing expenses for the year ended March 31, 1999 was primarily due
to  a  significant  increase  in  television  advertising  and  an  increase  in  the 
number of products released during the current year.

General  and  administrative  expense  for  the  year  ended  March  31,
1999 increased 9.2% from the same period last year, from $20.1 million 
to  $21.9  million.  As  a  percentage  of  net  revenues,  general  and  admin-
istrative  expenses  decreased  from  6.4%  to  5.0%.  The  period  over  period
increase  in  the  amount  of  general  and  administrative  expenses  primarily 
was  due  to  an  increase  in  worldwide  administrative  support  needs  and
headcount related expenses. The decrease as a percentage of net revenues
relates  primarily  to  efficiencies  gained  in  controlling  fixed  costs  and  the
increase in net revenues.

P r o v i s i o n   f o r   I n c o m e   Ta x e s

The  income  tax  benefit  of  $4.6  million  for  the  year  ended  March  31,
2000  reflects  the  Company’s  effective  income  tax  rate  of  approximately
12%. The significant items generating the variance between the Company’s
effective rate and its statutory rate of 34% are nondeductible goodwill amor-
tization  and  an  increase  in  the  Company’s  deferred  tax  asset  valuation
allowance,  partially  offset  by  research  and  development  tax  credits.  The
realization of deferred tax assets primarily is dependent on the generation of
future taxable income. Management believes that it is more likely than not
that  the  Company  will  generate  taxable  income  sufficient  to  realize  the 
benefit of net deferred tax assets recognized.

R E S U LT S   O F   O P E R AT I O N S — F I S C A L   Y E A R S   E N D E D  

M A R C H   3 1 ,   1 9 9 9   A N D   1 9 9 8

N e t   R e v e n u e s

Net  revenues  for  the  fiscal  year  ended  March  31,  1999  increased
39.5%,  from  $312.9  million  to  $436.5  million,  over  the  prior  year.  The
United States and international net revenues increased 64.9%, from $90.8
million to $149.7 million, and 29.1%, from $222.1 million to $286.8 mil-
lion,  respectively,  over  the  prior  year.  The  increase  in  overall  net  revenues
was  composed  of  a  102.1%  increase  in  console  net  revenues,  from
$132.7 million to $268.2 million, partially offset by a 6.6% decrease in
PC net revenues, from $180.2 million to $168.3 million, respectively, over
the prior year.

Publishing net revenues for the year ended March 31, 1999 increased
53.8%,  from  $133.7  million  to  $205.5  million,  over  the  prior  year.
Distribution  net  revenues  for  the  year  ended  March  31,  1999  increased
28.9%, from $179.2 million to $231.0 million, over the prior year. These
increases  were  primarily  attributable  to  the  increases  in  publishing  and 
distribution console net revenues.

Publishing  console  net  revenues  for  the  year  ended  March  31,  1999
increased  311.3%,  from  $27.2  million  to  $111.7  million,  over  the  prior
year. This increase was primarily attributable to the initial release of Tenchu
(PlayStation), Apocalypse (PlayStation), Vigilante 8 (PlayStation and N64),
Asteroids  (PlayStation),  Nightmare  Creatures  (PlayStation  and  N64)  and
Activision  Classics  (PlayStation).  Publishing  PC  net  revenues  for  the  year
ended March 31, 1999 decreased 11.9%, from $106.5 million to $93.9
million, over the prior year. This decrease was primarily due to the release 
of Quake II (Windows 95) in the prior year. Publishing PC initial releases
during  the  year  ended  March  31,  1999  included  Civilization:  Call  to
Power, Cabela’s Big Game Hunter, Cabela’s Big Game Hunter 2, Asteroids
and Sin.

Distribution console net revenues increased 48.3%, from $105.6 million
to $156.6 million, over the prior year. This increase was primarily attributa-
ble  to  an  increase  in  the  number  of  products  released  for  PlayStation  and
Nintendo  N64  and  an  increase  in  the  PlayStation  and  N64  hardware
installed  base.  Distribution  PC  net  revenues  increased  1.0%,  from  $73.6
million  to  $74.4  million,  over  the  prior  year.  Distribution  PC  net  revenues
remained  relatively  constant  during  this  period  as  the  number  of  new  PC
titles released by the publishers utilizing the Company’s distribution services
in each year were approximately the same.

17

Activision, Inc. and Subsidiaries

M a n a g e m e n t ’s   D i s c u s s i o n   a n d   A n a l y s i s   o f   F i n a n c i a l   C o n d i t i o n   a n d  

R e s u l t s   o f   O p e r a t i o n s   ( c o n t i n u e d )

O t h e r   I n c o m e   ( E x p e n s e )

Interest expense, net of interest income, increased to $3.0 million for the
year ended March 31, 1999, from $1.1 million for the year ended March
31, 1998. This increase primarily was the result of interest costs associated
with  the  Company’s  convertible  subordinated  notes  issued  in  December
1997  and  short-term  borrowings  under  bank  line  of  credit  agreements
which had a greater average outstanding balance in the fiscal year ended
March 31, 1999.

P r o v i s i o n   f o r   I n c o m e   Ta x e s

The income tax provision of $8.7 million for the year ended March 31,
1999,  reflects  the  Company’s  effective  income  tax  rate  of  approximately
37.0%.  The  significant  items  generating  the  variance  between  the
Company’s  effective  rate  and  its  statutory  rate  of  34%  are  nondeductible

goodwill amortization and an increase in the Company’s deferred tax asset
valuation  allowance,  partially  offset  by  research  and  development  tax 
credits. The realization of deferred tax assets primarily is dependent on the
generation  of  future  taxable  income.  Management  believes  that  it  is  more
likely than not that the Company will generate taxable income sufficient to
realize the benefit of deferred tax assets recognized.

Q U A RT E R LY   O P E R AT I N G   R E S U LT S

The Company’s quarterly operating results have in the past varied signifi-
cantly and will likely vary significantly in the future, depending on numerous
factors, several of which are not under the Company’s control. Accordingly,
the  Company  believes  that  period-to-period  comparisons  of  its  operating
results are not necessarily meaningful and should not be relied upon as indi-
cations of future performance.

The  following  table  is  a  comparative  breakdown  of  the  Company’s  quarterly  results  for  the  immediately  preceding  eight  quarters  (amounts  in  thousands,

except per share data):

Quarter ended

Net revenues
Operating income (loss)
Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share

March 31,
2000 (1)

$103,838
(65,990)
(52,877)
(2.07)
(2.07)

Dec. 31,
1999

Sept. 30,
1999

June 30,
1999

$268,862
38,241
22,301
0.89
0.75

$115,363
3,525
1,063
0.04
0.04

$84,142
(6,101)
(4,575)
(0.19)
(0.19)

March 31,
1999

$115,266
9,053
5,032
0.22
0.21

Restated

Dec. 31,
1998

$193,537
25,873
15,736
0.69
0.61

Sept. 30,
1998

$66,182
(2,735)
(2,206)
(0.10)
(0.10)

June 30,
1998

$61,541
(5,524)
(3,671)
(0.16)
(0.16)

(1) See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Restructuring.”

L I Q U I D I T Y   A N D   C A P I TA L   R E S O U R C E S

The Company’s cash and cash equivalents increased $17.0 million, from
$33.0 million at March 31, 1999 to $50.0 million at March 31, 2000.
This was in comparison to a $41.3 million decrease in cash flows in fiscal
year  1999  from  $74.3  million  at  March  31,  1998  to  $33.0  million  at
March 31, 1999. This increase in cash in fiscal year 2000 resulted from
$77.4  million  and  $42.0  million  provided  by  operating  activities  and
financing activities, respectively, offset by $99.5 million utilized in investing
activities. The increase in cash flows provided by operating activities from
fiscal 1999 to fiscal 2000 primarily is due to decreases in accounts receiv-
able  trade  from  March  31,  1999  to  March  31,  2000.  The  increase  in
cash flows provided by financing activities from fiscal 1999 to fiscal 2000
primarily is due to $22.5 million in proceeds from the issuance of common
stock pursuant to employee stock option plans and employee stock purchase
plans in fiscal year 2000 and $25.0 million in proceeds from the issuance
of  the  term  loan  portion  of  the  $125  million  U.S.  bank  credit  facility
obtained in June 1999. The increase in cash flows used in investing activi-
ties  from  fiscal  1999  to  fiscal  2000  primarily  is  due  to  $20.5  million  of
cash expended in connection with the acquisition of Expert in June 1999.
Additionally, in fiscal 2000, investments in prepaid royalties and capitalized
software costs increased $14.0 million from $60.5 million in fiscal 1999 to
$74.5  million  in  fiscal  2000  in  connection  with  the  execution  of  new
license  agreements  granting  the  Company  long-term  rights  to  intellectual
property of third parties, as well as the acquisition of publishing or distribu-
tion rights to products being developed by third parties. Comparatively, in
fiscal  year  1999,  only  $18.2  million  and  $7.2  million  was  provided  by

18

cash  flows  from  operating  activities  and  financing  activities,  respectively,
partially offsetting cash used in investing activities of $64.3 million.

In connection with the Company’s purchases of Nintendo N64 hardware
and  software  cartridges  for  distribution  in  North  America  and  Europe,
Nintendo requires the Company to provide irrevocable letters of credit prior
to  accepting  purchase  orders  from  the  Company.  Furthermore,  Nintendo
maintains a policy of not accepting returns of Nintendo N64 hardware and
software cartridges. Because of these and other factors, the carrying of an
inventory  of  Nintendo  N64  hardware  and  software  cartridges  entails  sig-
nificant capital and risk. As of March 31, 2000, the Company had $5.5
million of N64 hardware and software cartridge inventory on hand, which
represented approximately 14% of all inventory.

In  December  1997,  the  Company  completed  the  private  placement  of
$60.0 million principal amount of 63⁄4% convertible subordinated notes due
2005  (the  “Notes”).  The  Notes  are  convertible,  in  whole  or  in  part,  at 
the option of the holder at any time after December 22, 1997 (the date of
original  issuance)  and  prior  to  the  close  of  business  on  the  business  day
immediately  preceding  the  maturity  date,  unless  previously  redeemed  or
repurchased, into common stock, $.000001 par value, of the Company, at
a conversion price of $18.875 per share, (equivalent to a conversion rate
of  52.9801  shares  per  $1,000  principal  amount  of  Notes),  subject  to
adjustment in certain circumstances. The Notes are redeemable, in whole or
in part, at the option of the Company at any time on or after January 10,
2001.  If  redemption  occurs  prior  to  December  31,  2003,  the  Company
must pay a premium on such redeemed Notes.

Activision, Inc. and Subsidiaries

The  Company  has  a  $125.0  million  revolving  credit  facility  and  term
loan with a group of banks (the “U.S. Facility”). The U.S. Facility provides
the  Company  with  the  ability  to  borrow  up  to  $100.0  million  and  issue 
letters  of  credit  up  to  $80  million  on  a  revolving  basis  against  eligible
accounts receivable and inventory. The $25.0 million term loan portion of
the U.S. Facility was used to fund the acquisition of Expert Software, Inc. in
June 1999 and to pay costs related to such acquisition and the securing of
the U.S. Facility. The term loan has a three year term with principal amorti-
zation on a straight-line quarterly basis beginning December 31, 1999 and
a borrowing rate based on the banks’ base rate (which is generally equiva-
lent  to  the  published  prime  rate)  plus  2%  or  LIBOR  plus  3%.  The  revolving
portion of the U.S Facility has a borrowing rate based on the banks’ base
rate  plus  1.75%  or  LIBOR  plus  2.75%  (weighted  average  interest  rate  of
approximately 9.50% for the year ending March 31, 2000) and matures
June 2002. The Company pays a commitment fee of 1⁄2% on the unused por-
tion of the revolving line. The U.S. Facility is collateralized by substantially
all of the assets of the Company and its U.S. subsidiaries. The U.S. Facility
contains various covenants which limit the ability of the Company to incur
additional  indebtedness,  pay  dividends  or  make  other  distributions,  create
certain  liens,  sell  assets,  or  enter  into  certain  mergers  or  acquisitions.  The
Company was in compliance with these covenants as of March 31, 2000.
The Company is also required to maintain specified financial ratios related
to net worth and fixed charges. As of March 31, 2000, $20.0 million was
outstanding under the term loan portion of the U.S. Facility and $2.5 million
was outstanding under the revolving portion of the U.S. Facility. No letters of
credit were outstanding against the revolving portion of the U.S. Facility at
March 31, 2000.

On June 8, 2000, the Company amended certain of the covenants of its
U.S. Facility. The amended term loan and credit facility allows for the pur-
chase by the Company of up to $15.0 million in shares of its common stock
as  well  as  its  convertible  subordinated  notes  in  accordance  with  the
Company’s stock repurchase program (described in Note 15 to the consoli-
dated financial statements), the distribution of “Rights” under the Company’s
shareholders’ rights plan (described in Note 15 to the consolidated financial
statements), as well as the reorganization of the Company’s organizational
structure into a holding company form.

The Company has a revolving credit facility through its CD Contact sub-
sidiary  in  the  Netherlands  (the  “Netherlands  Facility”).  The  Netherlands
Facility permits revolving credit loans and letters of credit up to Netherlands
Guilder  (“NLG”)  45  million  ($19.4  million)  at  March  31,  2000,  based
upon eligible accounts receivable and inventory balances. The Netherlands
Facility is due on demand, bears interest at a Eurocurrency rate plus 1.25%
(weighted average interest rate of 5.5% of March 31, 2000) and matures
March 2001. Letters of credit outstanding against the Netherlands Facility at
March 31, 2000 were NLG 3.8 million ($1.6 million). The Company had
$3.5  million  of  borrowings  outstanding  under  the  Netherlands  Facility  at
March 31, 2000.

The  Company  also  has  revolving  credit  facilities  with  its  CentreSoft 
subsidiary located in the United Kingdom, (the “UK Facility”) and its NBG
subsidiary  located  in  Germany,  (the  “German  Facility”).  The  UK  Facility 
can  be  used  for  working  capital  requirements  and  provides  for  British
Pounds  (“GBP”)  7  million  ($11.2  million)  of  revolving  loans  and  GBP 
6 million ($9.6 million) of letters of credit, bears interest at LIBOR plus 2%, is 

collateralized by substantially all of the assets of the subsidiary and matures
in July 2000. The UK Facility also contains various covenants that require the 
subsidiary  to  maintain  specified  financial  ratios  related  to,  among  others,
fixed charges. The Company was in compliance with these covenants as of
March 31, 2000. No borrowings were outstanding against the UK Facility
at March 31, 2000. Letters of credit of GBP 6.0 million ($9.6 million) were
outstanding  against  the  UK  Facility  at  March  31,  2000.  The  German
Facility  can  be  used  for  working  capital  requirements  and  provides  for
revolving loans up to Deutsche Mark (“DM”) 4 million ($1.9 million), bears
interest at 6.25%, is collateralized by a cash deposit of approximately GBP
650,000 ($1.0 million) made by the Company’s CentreSoft subsidiary and
has  no  expiration  date.  No  borrowings  were  outstanding  against  the
German Facility as of March 31, 2000.

In  the  normal  course  of  business,  the  Company  enters  into  contractual
arrangements with third parties for the development of products. Under these
agreements,  the  Company  commits  to  provide  specified  payments  to  a
developer,  contingent  upon  the  developer’s  achievement  of  contractually
specified  milestones.  Assuming  all  contractually  specified  milestones  are
achieved,  for  contracts  in  place  as  of  March  31,  2000,  the  total  future 
minimum  contract  commitment  is  approximately  $42.9  million,  of  which
$35.0  million,  $6.6  million  and  $1.3  million  is  scheduled  to  be  paid  in 
fiscal 2001, 2002 and 2003, respectively. Additionally, under the terms of
a  production  financing  arrangement,  the  Company  has  a  commitment  to
purchase  two  future  PlayStation  2  titles  from  independent  third-party  devel-
opers  upon  their  completion  for  an  estimated  $8.4  million.  Failure  by 
the developers to complete the project within the contractual time frame or
specifications alleviates the Company’s commitment.

The  Company  historically  has  financed  its  acquisitions  through  the
issuance  of  shares  of  its  common  stock.  The  Company  will  continue  to 
evaluate potential acquisition candidates as to the benefit they bring to the
Company and as to the ability of the Company to make such acquisitions
and maintain compliance with its bank facilities.

In  May  2000,  the  Board  of  Directors  authorized  the  Company  to 
purchase  up  to  $15.0  million  in  shares  of  its  common  stock  as  well  as 
its convertible subordinated notes. The shares and notes could be purchased
in the open market or in privately negotiated transactions at such times and
in  such  amounts  as  management  deemed  appropriate,  depending  on 
market  conditions  and  other  factors.  As  of  June  19,  2000,  the  Company
has repurchased 2.3 million shares of its common stock for approximately
$15.0 million.

The Company believes that it has sufficient working capital ($160.1 mil-
lion  at  March  31,  2000),  as  well  as  proceeds  available  from  the  U.S.
Facility,  the  UK  Facility,  the  Netherlands  Facility  and  the  German  Facility, 
to  finance  the  Company’s  operational  requirements  for  at  least  the  next
twelve months, including acquisitions of inventory and equipment, the fund-
ing  of  the  development,  production,  marketing  and  sale  of  new  products,
the acquisition of intellectual property rights for future products from third par-
ties and the repurchase of common stock and notes under the Company’s
repurchase plan.

I N F L AT I O N

The Company’s management currently believes that inflation has not had

a material impact on continuing operations.

19

Activision, Inc. and Subsidiaries

M a n a g e m e n t ’s   D i s c u s s i o n   a n d   A n a l y s i s   o f   F i n a n c i a l   C o n d i t i o n   a n d  

R e s u l t s   o f   O p e r a t i o n s   ( c o n t i n u e d )

Y E A R   2 0 0 0

The Company encountered no significant problems in its critical systems
or products sold to customers in the transition to the year 2000. All of the
Company’s  internal  systems  are  functioning  normally,  and  no  year  2000
problems have been reported by any of its trading partners. The Company
will  continue  to  monitor  its  systems  for  any  latent  issues,  but  expects  no 
significant year 2000 issues to arise. The Company continues to maintain
contingency plans that management believes are adequate and customary
to address any unexpected year 2000 problems.

E U R O   C O N V E R S I O N

On  January  1,  1999,  eleven  of  the  fifteen  member  countries  of  the
European  Union  adopted  the  “euro”  as  their  common  currency.  The  sover-
eign currencies of the participating countries are scheduled to remain legal
tender as denominations of the euro between January 1, 1999 and January
1, 2002. Beginning January 1, 2002, the participating countries will issue
new euro-denominated bills and coins for use in cash transactions. No later
than  July  1,  2002,  the  participating  countries  will  withdraw  all  bills  and
coins denominated in the sovereign currencies, so that the sovereign curren-
cies no longer will be legal tender for any transactions, making conversion
to the euro complete. The Company has performed an internal analysis of
the possible implications of the euro conversion on the Company’s business
and financial condition, and has determined that the impact of the conver-
sion  will  be  immaterial  to  its  overall  operations.  The  Company’s  wholly-
owned  subsidiaries  operating  in  participating  countries  represented  12%
and 19% of the Company’s consolidated net revenues for the years ended
March 31, 2000 and 1999, respectively.

R E C E N T LY   I S S U E D   A C C O U N T I N G   S TA N D A R D S

Statement of Financial Accounting Standards No. 133, “Accounting for
Derivative Instruments and Hedging Activities,” (“SFAS No. 133”) is effective
for  all  fiscal  years  beginning  after  June  15,  2000.  SFAS  No.  133  estab-
lishes accounting and reporting standards for derivative instruments and for
hedging activities. It requires that an entity recognize all derivatives as either
assets or liabilities in the statement of financial position and measure those
instruments  at  fair  value.  The  Company  does  not  currently  participate  in
hedging  activities  or  own  derivative  instruments  but  plans  to  adopt  SFAS
No. 133 beginning April 1, 2001.

Q U A N T I TAT I V E   A N D   Q U A L I TAT I V E   D I S C L O S U R E S  

A B O U T   M A R K E T   R I S K

Market  risk  is  the  potential  loss  arising  from  fluctuations  in  market  rates
and prices. The Company’s market risk exposures primarily include fluctua-
tions in interest rates and foreign currency exchange rates. The Company’s 

market  risk  sensitive  instruments  are  classified  as  “other  than  trading.”  The
Company’s exposure to market risk as discussed below includes “forward-
looking statements” and represents an estimate of possible changes in fair
value or future earnings that would occur assuming hypothetical future move-
ments  in  interest  rates  or  foreign  currency  exchange  rates.  The  Company’s
views on market risk are not necessarily indicative of actual results that may
occur and do not represent the maximum possible gains and losses that may
occur, since actual gains and losses will differ from those estimated, based
upon  actual  fluctuations  in  foreign  currency  exchange  rates,  interest  rates
and the timing of transactions.

I n t e r e s t   R a t e   R i s k

The Company has a number of variable rate and fixed rate debt obliga-
tions,  denominated  both  in  U.S.  dollars  and  various  foreign  currencies  as
detailed  in  Note  10  to  the  Consolidated  Financial  Statements  appearing
elsewhere in this Annual Report. The Company manages interest rate risk by
monitoring  its  ratio  of  fixed  and  variable  rate  debt  obligations  in  view  of
changing  market  conditions.  Additionally,  in  the  future,  the  Company  may
consider the use of interest rate swap agreements to further manage poten-
tial interest rate risk.

As  of  March  31,  2000,  the  carrying  value  of  the  Company’s  variable
rate  debt  was  $26.0  million,  which  includes  the  U.S.  Facility  ($22.5  mil-
lion)  and  the  Netherlands  Facility  ($3.5  million).  As  of  March  31,  1999,
the carrying value of the Company’s variable rate debt was $5.5 million,
which was composed entirely of the Netherlands Facility. A hypothetical 1%
increase in the applicable interest rates of the Company’s variable rate debt
would  increase  annual  interest  expense  by  approximately  $260,000  and
$55,000, as March 31, 2000 and 1999, respectively.

The  Company  additionally  has  63⁄4%  convertible  subordinated  notes 
(the “Notes”) that have a carrying value of $60.0 million and a fair value 
of  $51.6  million  as  of  March  31,  2000.  The  fair  value  of  the  Notes 
was determined based on quoted market prices. A hypothetical 1% increase
in  market  rate  of  the  Notes  would  decrease  their  fair  value  by  approxi-
mately $516,000.

F o r e i g n   C u r r e n c y   E x c h a n g e   R a t e   R i s k

The Company transacts business in many different foreign currencies and
may be exposed to financial market risk resulting from fluctuations in foreign
currency  exchange  rates,  particularly  GBP.  The  volatility  of  GBP  (and  all
other applicable currencies) will be monitored frequently throughout the com-
ing year. While the Company has not traditionally engaged in foreign cur-
rency  hedging,  the  Company  may  in  the  future  use  hedging  programs,
currency  forward  contracts,  currency  options  and/or  other  derivative  finan-
cial  instruments  commonly  utilized  to  reduce  financial  market  risks  if  it  is
determined that such hedging activities are appropriate to reduce risk.

20

T H E   B O A R D   O F   D I R E C T O R S   A N D   S H A R E H O L D E R S :

We  have  audited  the  accompanying  consolidated  balance  sheets  of
ACTIVISION, INC. and subsidiaries as of March 31, 2000 and 1999 and
the related consolidated statements of operations, changes in shareholders’
equity and cash flows for each of the years in the three-year period ended
March 31, 2000. In connection with our audit of the consolidated financial
statements,  we  also  have  audited  financial  statement  schedule  II  for  each 
of  the  years  in  the  three-year  period  ended  March  31,  2000.  These 
consolidated  financial  statements  and  financial  statement  schedule  are 
the  responsibility  of  the  Company’s  management.  Our  responsibility  is  to
express an opinion on these consolidated financial statements and financial
statement schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted 
auditing standards. Those standards require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements
are  free  of  material  misstatement.  An  audit  includes  examining,  on  a  test
basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial 
statements. An audit also includes assessing the accounting principles used
and significant estimates made by management, as well as evaluating the
overall financial statement presentation. We believe that our audits provide
a reasonable basis for our opinion.

Activision, Inc. and Subsidiaries

I n d e p e n d e n t   A u d i t o r s ’   R e p o r t

In  our  opinion,  the  consolidated  financial  statements  referred  to  above
present fairly, in all material respects, the financial position of ACTIVISION,
INC. and subsidiaries as of March 31, 2000 and 1999, and the results of
their operations and their cash flows for each of the years in the three-year
period  ended  March  31,  2000,  in  conformity  with  generally  accepted
accounting  principles.  Also  in  our  opinion,  the  related  financial  statement
schedule  for  each  of  the  years  in  the  three-year  period  ended  March  31,
2000,  when  considered  in  relation  to  the  basic  consolidated  financial
statements  taken  as  a  whole,  presents  fairly,  in  all  material  respects,  the 
information set forth therein.

Los Angeles, California
May 5, 2000,
except as to Note 14,
which is as of June 9, 2000

21

Activision, Inc. and Subsidiaries

C o n s o l i d a t e d   B a l a n c e   S h e e t s

March 31,

A S S E T S

Current assets:

Cash and cash equivalents
Accounts receivable, net of allowances of $31,521 and $14,979 at March 31, 2000 and 1999, respectively
Inventories
Prepaid royalties and capitalized software costs
Deferred income taxes
Other current assets

Total current assets

Prepaid royalties and capitalized software costs
Property and equipment, net
Deferred income taxes
Goodwill, net
Other assets

Total assets

L I A B I L I T I E S   A N D   S H A R E H O L D E R S ’   E Q U I T Y

Current liabilities:

Current portion of long-term debt
Accounts payable
Accrued expenses

Total current liabilities
Long-term debt, less current portion
Convertible subordinated notes
Other liabilities

Total liabilities

Commitments and contingencies

Shareholders’ equity:

Preferred stock, $.000001 par value, 5,000,000 shares authorized, no shares issued at March 31, 2000 and 1999
Common stock, $.000001 par value, 50,000,000 shares authorized, 26,488,260 and 23,803,762 shares issued 

and 25,988,260 and 23,303,762 outstanding at March 31, 2000 and 1999, respectively

Additional paid-in capital
Retained earnings (deficit)
Accumulated other comprehensive loss
Less: Treasury stock, cost of 500,000 shares

Total shareholders’ equity

Total liabilities and shareholders’ equity

The accompanying notes are an integral part of these consolidated financial statements.

2000

Restated

1999

(In thousands, except share data)

$ 49,985
108,108
40,453
31,655
14,159
19,737

264,097
9,153
10,815
6,055
12,347
7,270

$ 33,037
117,541
30,931
33,503
6,383
9,965

231,360
11,513
10,924
2,618
21,647
5,283

$309,737

$283,345

$ 16,260
38,284
49,404

$ 5,992
43,853
45,160

103,948
13,778
60,000
2

95,005
1,143
60,000
7

177,728

156,155

—

—

—
151,714
(8,361)
(6,066)
(5,278)

—
109,251
25,727
(2,510)
(5,278)

132,009

127,190

$309,737

$283,345

22

C o n s o l i d a t e d   S t a t e m e n t s   o f   O p e r a t i o n s

Activision, Inc. and Subsidiaries

Restated

2000

1999

1998

(In thousands, except per share data)
$436,526

$312,906

$572,205

319,422
91,238
26,275
93,878
30,099
41,618

260,041
36,990
22,875
66,420
21,948
1,585

176,188
29,840
28,285
47,714
20,099
1,562

602,530

409,859

303,688

(30,325)
(8,411)

(38,736)
(4,648)

26,667
(3,031)

23,636
8,745

9,218
(1,112)

8,106
3,136

$ (34,088) $ 14,891

$ 4,970

$

(1.38) $

0.65

$

0.22

24,691

22,861

22,038

$

(1.38) $

0.62

$

0.21

24,691

23,932

22,909

For the years ended March 31,

Net revenues
Costs and expenses:

Cost of sales—product costs
Cost of sales—royalties and software amortization
Product development
Sales and marketing
General and administrative
Amortization of intangible assets

Total costs and expenses

Income (loss) from operations
Interest income (expense), net

Income (loss) before income tax provision

Income tax provision (benefit)

Net income (loss)

Basic earnings (loss) per share:

Net income (loss)

Weighted average common shares outstanding

Diluted earnings (loss) per share:

Net income (loss)

Weighted average common shares outstanding

The accompanying notes are an integral part of these consolidated financial statements.

23

Activision, Inc. and Subsidiaries

C o n s o l i d a t e d   S t a t e m e n t s   o f   C h a n g e s   i n   S h a r e h o l d e r s ’   E q u i t y

For the years ended March 31, 2000, 1999 and 1998

BALANCE,  MARCH  31,  1997
Components of comprehensive income:

Net income for the year
Foreign currency translation adjustment

Total comprehensive income

Issuance of common stock and common stock warrants
Issuance of common stock pursuant to employee stock option plans
Issuance of common stock pursuant to employee stock purchase plan
Tax benefit attributable to employee stock option plans
Adjustment for change in year-end of pooled subsidiary
Conversion of Redeemable Preferred Stock
Conversion of Convertible Preferred Stock
Conversion of Subordinated Loan Stock Debentures
Issuance of stock to affect business combination
Dividends declared

BALANCE,  MARCH  31,  1998
Components of comprehensive income

Net income for the year
Foreign currency translation adjustment

Total comprehensive income

Issuance of common stock and common stock warrants
Issuance of common stock pursuant to employee stock option plans
Issuance of common stock pursuant to employee stock purchase plan
Tax benefit attributable to employee stock option plans
Tax benefit derived from net operating loss carryforward utilization
Conversion of notes payable to common stock

BALANCE,  MARCH  31,  1999
Components of comprehensive income:

Net loss for the year
Foreign currency translation adjustment

Total comprehensive loss

Issuance of common stock and common stock warrants
Issuance of common stock pursuant to employee stock option plans
Issuance of common stock pursuant to employee stock purchase plan
Tax benefit attributable to employee stock option plans
Tax benefit derived from net operating loss carryforward utilization
Acquisitions and investments made with common stock and 

common stock options

B A L A N C E ,   M A R C H   3 1 ,   2 0 0 0

The accompanying notes are an integral part of these consolidated financial statements.

Common Stock

Shares

Amount

Additional
Paid-In
Capital

Retained
Earnings
(Deficit)

Treasury Stock

Shares

Amount

(In thousands)

Accumulated
Other

Comprehensive Shareholders’
Income (Loss)

Equity

22,033

$— $ 79,147 $ 6,610

(500) $ (5,278) $

(158)

$   80,321

—
—

—

82
599
64
—
—
87
15
217
10
—

23,107

—
—

—

—
605
92
—
—
—

23,804

—
—

—
2,331
72
—
—

281

—
—

—

—
—
—
—
—
—
—
—
—
—

—

—
—

—

—
—
—
—
—
—

—

—
—

—
—
—
—
—

—

—
—

—

1,214
4,756
582
1,247
—
1,286
214
3,216
163
—

4,970
—

—

—
—
—
—
(639)
—
—
—
11
(116)

—
—

—

—
—
—
—
—
—
—
—
—
—

—
—

—

—
—
—
—
—
—
—
—
—
—

—
250

—

—
—
—
—
—
—
—
—
—
—

4,970
250

5,220

1,214
4,756
582
1,247
(639)
1,286
214
3,216
174
(116)

91,825

10,836

(500)

(5,278)

92

97,475

— 14,891
—
—

—

3,368
5,271
798
1,059
2,430
4,500

—

—
—
—
—
—
—

—
—

—

—
—
—
—
—
—

—
—

—

—
—
—
—
—
—

—
(2,602)

—

—
—
—
—
—
—

14,891
(2,602)

12,289

3,368
5,271
798
1,059
2,430
4,500

109,251

25,727

(500)

(5,278)

(2,510)

127,190

— (34,088)
—
—

8,529
21,718
762
3,017
1,266

7,171

—
—
—
—
—

—

—
—

—
—
—
—
—

—

—
—

—
—
—
—
—

—

—
(3,556)

—
—
—
—
—

—

(34,088)
(3,556)

(37,644)

8,529
21,718
762
3,017
1,266

7,171

26,488 $— $151,714 $(8,361)

(500) $(5,278) $(6,066)

$132,009

24

C o n s o l i d a t e d   S t a t e m e n t s   o f   C a s h   F l o w s

Activision, Inc. and Subsidiaries

Restated

2000

1999

1998

(In thousands)

$ (34,088) $ 14,891

$ 4,970

(4,311)
—
45,866
78,714
5,769

9,900
(7,342)
(7,124)
817
(8,038)
(2,770)
(4)

3,806
—
6,488
27,055
388

(43,686)
(11,506)
(8,360)
1,498
(6,620)
34,304
(68)

(1,327)
(639)
5,346
29,167
200

(24,896)
(6,798)
458
168
25,410
(308)
(81)

77,389

18,190

31,670

—
(20,523)
(74,506)
(4,518)
—

—
—
(60,531)
(3,800)
—

(812)
(246)
(33,656)
(8,872)
(228)

(99,547)

(64,331)

(43,814)

21,718
762
—
361,161
(355,156)
25,000
—
(8,102)
(3,355)
—

5,271
798
—
5,300
(5,300)
—
—
1,151
—
—

4,756
582
(1,256)
8,800
(8,800)
—
57,900
886
—
(6)

42,028

7,220

62,862

(2,922)

(2,361)

250

16,948
33,037

(41,282)
74,319

50,968
23,351

$ 49,985

$ 33,037

$ 74,319

For the years ended March 31,

Cash flows from operating activities:

Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:

Deferred income taxes
Adjustment for change in fiscal year-end for pooled subsidiaries
Depreciation and amortization
Amortization of prepaid royalties and capitalized software costs
Expense related to common stock warrants

Change in assets and liabilities (net of effects of purchases and acquisitions):

Accounts receivable
Inventories
Other current assets
Other assets
Accounts payable
Accrued expenses
Other liabilities

Net cash provided by operating activities

Cash flows from investing activities:

Cash paid by Combined Distribution (Holdings) Ltd. to acquire CentreSoft (net of cash acquired)
Cash used in purchase acquisitions (net of cash acquired)
Investment in prepaid royalties and capitalized software costs
Capital expenditures
Other

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from issuance of common stock pursuant to employee stock option plans
Proceeds from issuance of common stock pursuant to employee stock purchase plan
Dividends paid (Combined Distribution (Holdings) Ltd.)
Borrowing under line-of-credit agreement
Payment under line-of-credit agreement
Proceeds from term loan
Proceeds from issuance of subordinated convertible notes
Notes payable, net
Cash paid to secure line of credit and term loan
Other

Net cash provided by financing activities

Effect of exchange rate changes on cash

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

The accompanying notes are an integral part of these consolidated financial statements.

25

Activision, Inc. and Subsidiaries

N o t e s   t o   C o n s o l i d a t e d   F i n a n c i a l   S t a t e m e n t s

1 .   S U M M A RY   O F   S I G N I F I C A N T   A C C O U N T I N G   P O L I C I E S

C o n c e n t r a t i o n   o f   C r e d i t   R i s k

B u s i n e s s

Activision, Inc. (“Activision” or the “Company”) is a leading international
publisher, developer and distributor of interactive entertainment and leisure
products. The Company’s products span a wide range of genres (including
action,  adventure,  extreme  sports,  strategy  and  simulation)  and  target 
markets (including game enthusiasts, mass market consumers, value buyers
and  children).  In  addition  to  its  genre  and  market  diversity,  the  Company
publishes, develops and distributes products for a variety of game platforms
and  operating  systems,  including  personal  computers  (“PCs”),  the  Sony
Playstation, Sega Dreamcast and the Nintendo N64 console systems and
the Nintendo Gameboy Color handheld device.

The  Company  maintains  operations  in  the  U.S.,  Canada,  the  United
Kingdom, France, Germany, Japan, Australia, Belgium and the Netherlands.
For  fiscal  year  2000,  international  operations  contributed  approximately
51% of net revenues.

P r i n c i p l e s   o f   C o n s o l i d a t i o n

The consolidated financial statements include the accounts of Activision,
Inc.,  a  Delaware  corporation,  and  its  wholly-owned  subsidiaries  (the
“Company”  or  “Activision”).  All  intercompany  accounts  and  transactions
have been eliminated in consolidation.

B a s i s   o f   P r e s e n t a t i o n

The consolidated financial statements have been retroactively restated to
reflect the poolings of interests of the Company with JCM Productions, Inc.
dba  Neversoft  Entertainment  (“Neversoft”)  in  September  1999,  S.B.F.
Services,  Limited  dba  Head  Games  Publishing  (“Head  Games”)  in  June
1998, CD Contact Data GmbH (“CD Contact”) in September 1998, Raven
Software Corporation (“Raven”) in November 1997, NBG EDV Handels–
und  Verlags  GmbH  (“NBG”)  in  August  1997  and  Combined  Distribution
(Holdings) Limited (“CentreSoft”) in November 1997.

C a s h   a n d   C a s h   E q u i v a l e n t s

Cash and cash equivalents include cash, money markets and short-term

investments with original maturities of not more than 90 days.

The Company’s cash and cash equivalents were comprised of the follow-

Financial  instruments  which  potentially  subject  the  Company  to  concen-
tration  of  credit  risk  consist  principally  of  temporary  cash  investments  and
accounts  receivable.  The  Company  places  its  temporary  cash  investments
with  financial  institutions.  At  various  times  during  the  fiscal  years  ended
March 31, 2000 and 1999, the Company had deposits in excess of the
Federal Deposit Insurance Corporation (“FDIC”) limit at these financial insti-
tutions. The Company’s customer base includes retail outlets and distributors
including  consumer  electronics  and  computer  specialty  stores,  discount 
chains, video rental stores and toy stores in the United States and countries
worldwide.  The  Company  performs  ongoing  credit  evaluations  of  its  cus-
tomers and maintains allowances for potential credit losses. The Company
generally does not require collateral or other security from its customers.

F a i r   Va l u e   o f   F i n a n c i a l   I n s t r u m e n t s

The estimated fair values of financial instruments have been determined
by the Company using available market information and valuation method-
ologies  described  below.  However,  considerable  judgment  is  required  in
interpreting market data to develop the estimates of fair value. Accordingly,
the estimates presented herein may not be indicative of the amounts that the
Company could realize in a current market exchange. The use of different
market assumptions or valuation methodologies may have a material effect
on the estimated fair value amounts.

Cash and cash equivalents, accounts receivable, accounts payable and
accrued  liabilities: The  carrying  amounts  of  these  instruments  approximate
fair value due to their short-term nature.

Long-term  debt  and  convertible  subordinated  notes: The  carrying 
amounts  of  the  Company’s  variable  rate  debt  approximate  fair  value
because the interest rates are based on floating rates identified by reference
to market rates. The fair value of the Company’s fixed rate debt is based on
quoted  market  prices,  where  available,  or  discounted  future  cash  flows
based  on  the  Company’s  current  incremental  borrowing  rates  for  similar
types of borrowing arrangements as of the balance sheet date. The carrying
amount  and  fair  value  of  the  Company’s  long-term  debt  and  convertible
subordinated notes, was $90.0 million and $81.6 million, respectively, as
of March 31, 2000.

ing at March 31, 2000 and 1999 (amounts in thousands):

P r e p a i d   R o y a l t i e s   a n d   C a p i t a l i z e d   S o f t w a r e   C o s t s

March 31,

Cash
Money market funds
Short-term debt instruments

2000

1999

$32,637
17,348
—

$28,833
315
3,889

$49,985

$33,037

Prepaid royalties include payments made to independent software devel-
opers  under  development  agreements  and  license  fees  paid  to  intellectual
property rights holders for use of their trademarks or copyrights. Intellectual
property  rights  which  have  alternative  future  uses  are  capitalized.
Capitalized software costs represent costs incurred for development that are
not recoupable against future royalties.

26

Activision, Inc. and Subsidiaries

The  Company  accounts  for  prepaid  royalties  relating  to  development
agreements and capitalized software costs in accordance with Statement of
Financial Accounting Standards (“SFAS”) No. 86, “Accounting for the Costs
of  Computer  Software  to  be  Sold,  Leased,  or  Otherwise  Marketed.”
Software  development  costs  and  prepaid  royalties  are  capitalized  once
technological feasibility is established. Technological feasibility is evaluated
on  a  product  by  product  basis.  For  products  where  proven  game  engine
technology exists, this may occur early in the development cycle. Software
development costs are expensed if and when they are deemed unrecover-
able.  Amounts  related  to  software  development  which  are  not  capitalized
are charged immediately to product development expense.

The  following  criteria  is  used  to  evaluate  recoverability  of  software 
development  costs:  historical  performance  of  comparable  products;  the 
commercial acceptance of prior products released on a given game engine;
orders for the product prior to its release; estimated performance of a sequel
product  based  on  the  performance  of  the  product  on  which  the  sequel  is
based;  and  actual  development  costs  of  a  product  as  compared  to  the
Company’s budgeted amount.

Commencing  upon  product  release  capitalized  software  development
costs are amortized to cost of sales-royalties and software amortization on 
a  straight-line  basis  over  the  estimated  product  life  (generally  one  year  or
less),  or  on  the  ratio  of  current  revenues  to  total  projected  revenues,
whichever amortization amount is greater. Prepaid royalties are amortized to
cost  of  sales-royalties  and  software  amortization  commencing  upon  the
product release at the contractual royalty rate based on actual net product
sales,  or  on  the  ratio  of  current  revenues  to  total  projected  revenues,
whichever  amortization  amount  is  greater.  For  products  that  have  been
released,  management  evaluates  the  future  recoverability  of  capitalized
amounts on a quarterly basis.

As of March 31, 2000, prepaid royalties and unamortized capitalized
software  costs  totaled  $29.2  million  (including  $9.2  million  classified  as
non-current)  and  $11.6  million,  respectively.  As  of  March  31,  1999, 
prepaid royalties and unamortized capitalized software costs totaled $36.2
million (including $11.5 million classified as non-current) and $8.8 million,
respectively.  Amortization  of  prepaid  royalties  and  capitalized  software
costs  was  $78.7  million,  $27.1  million  and  $29.2  million  for  the  years
ended  March  31,  2000,  1999  and  1998,  respectively.  Write-offs  of 
prepaid  royalties  and  capitalized  software  costs  prior  to  product  release
were  $6.3  million,  $2.4  million  and  $363,000  for  the  years  ended 
March 31, 2000, 1999 and 1998, respectively.

I n v e n t o r i e s

Inventories are valued at the lower of cost (first-in, first-out) or market.

R e v e n u e   R e c o g n i t i o n

The American Institute of Certified Public Accountants (AICPA) Statement
of  Position  97-2  “Software  Revenue  Recognition”  (“SOP  97-2”),  provides
guidance  on  applying  generally  accepted  accounting  principles  in  recog-
nizing revenue on software transactions. SOP 97-2 is effective for all trans-
actions  entered  into  subsequent  to  March  31,  1999.  The  Company  has
adopted SOP 97-2 and such adoption did not have a material impact on
the Company’s financial position, results of operations or liquidity. Effective
December  15,  1998,  the  AICPA  issued  Statement  of  Position  98-9,
“Modification of SOP 97-2, Software Revenue Recognition with Respect to
Certain  Transactions”  (“SOP  98-9”),  which  is  effective  for  transactions
entered into after March 15, 1999. SOP 98-9 deals with the determination
of  vendor  specific  objective  evidence  of  fair  value  in  multiple  element
arrangements,  such  as  maintenance  agreements  sold  in  conjunction  with
software  packages.  The  adoption  of  SOP  98-9  did  not  have  a  material
impact on the Company’s financial position, results of operations or liquidity.
Product  Sales: The  Company  recognizes  revenue  from  the  sale  of  its
products upon shipment. Subject to certain limitations, the Company permits
customers  to  obtain  exchanges  or  return  products  within  certain  specified
periods  and  provides  price  protection  on  certain  unsold  merchandise.
Management  of  the  Company  estimates  the  amount  of  future  returns,  and
price  protections  based  upon  historical  results  and  current  known  circum-
stances.  Revenue  from  product  sales  is  reflected  net  of  the  allowance  for
returns and price protection.

Software  Licenses: For  those  license  agreements  which  provide  the 
customers the right to multiple copies in exchange for guaranteed amounts,
revenue is recognized at delivery. Per copy royalties on sales which exceed
the guarantee are recognized as earned.

A d v e r t i s i n g   E x p e n s e s

The  Company  expenses  advertising  and  the  related  costs  as  incurred.
Advertising  expenses  for  the  years  ended  March  31,  2000,  1999  and
1998 were approximately $18.6 million, $15.6 million and $6.3 million,
respectively,  and  are  included  in  sales  and  marketing  expense  in  the 
consolidated statements of operations.

G o o d w i l l   a n d   L o n g - L i v e d   A s s e t s

Cost  in  excess  of  the  fair  value  of  net  assets  of  companies  acquired,
goodwill, is being amortized on a straight-line basis over periods ranging
from 5 to 20 years. As of March 31, 2000 and 1999, accumulated amor-
tization  amounted  to  $50.8  million  and  $9.1  million,  respectively.  The
Company accounts for impairment of long-lived assets, including goodwill,
in  accordance  with  SFAS  No.  121,  “Accounting  for  Impairment  of  Long-
Lived  Assets  and  Long-Lived  Assets  to  Be  Disposed  Of.”  This  Statement 

27

Activision, Inc. and Subsidiaries

N o t e s   t o   C o n s o l i d a t e d   F i n a n c i a l   S t a t e m e n t s   ( c o n t i n u e d )

requires that long-lived assets and certain identifiable intangibles, including
goodwill,  be  reviewed  for  impairment  whenever  events  or  changes  in  cir-
cumstances indicate that the carrying amount of an asset may not be recov-
erable.  Recoverability  of  assets  to  be  held  and  used  is  measured  by  a
comparison of the carrying amount of the asset to undiscounted cash flows
expected to be generated by the asset. If such assets are considered to be
impaired, the impairment to be recognized is measured by the amount by
which the carrying amount exceeds the fair value of the assets. In conjunc-
tion with its strategic restructuring plan as detailed in Note 3, in the fourth
quarter of fiscal 2000, the Company recorded a charge for impairment of
goodwill of $37.2 million. See Note 3 for further discussion.

I n t e r e s t   I n c o m e   ( E x p e n s e )

Interest  income  (expense),  net  is  comprised  of  the  following  (amounts 

in thousands):

March 31,

Interest expense
Interest income

2000

1999

1998

$(9,375)
964

$(4,974)
1,943

$(2,223)
1,111

Net interest income (expense)

$(8,411)

$(3,031)

$(1,112)

I n c o m e   Ta x e s

The  Company  accounts  for  income  taxes  using  Statement  of  Financial
Accounting Standards No. 109 (“SFAS No. 109”), “Accounting for Income
Taxes.”  Under  SFAS  No.  109,  income  taxes  are  accounted  for  under  the
asset and liability method. Deferred tax assets and liabilities are recognized
for the future tax consequences attributable to differences between the finan-
cial  statement  carrying  amounts  of  existing  assets  and  liabilities  and  their
respective  tax  bases  and  operating  loss  and  tax  credit  carryforwards.
Deferred  tax  assets  and  liabilities  are  measured  using  enacted  tax  rates
expected to apply to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred
tax assets and liabilities of a change in tax rates is recognized in income in
the period that includes the enactment date.

F o r e i g n   C u r r e n c y   Tr a n s l a t i o n

All assets and liabilities of the Company’s foreign subsidiaries are trans-
lated  into  U.S.  dollars  at  the  exchange  rate  in  effect  at  the  end  of  the
period,  and  revenue  and  expenses  are  translated  at  weighted  average
exchange rates during the period. The resulting translation adjustments are
reflected as a component of shareholders’ equity.

E s t i m a t e s

The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates
and assumptions that affect the reported amounts of assets and liabilities at
the  date  of  the  financial  statements  and  the  reported  amounts  of  revenues
and  expenses  during  the  reporting  period.  Actual  results  could  differ  from
those estimates.

E a r n i n g s   P e r   C o m m o n   S h a r e

Basic  earnings  per  share  is  computed  by  dividing  net  income  by  the
weighted  average  number  of  common  shares  outstanding  for  all  periods.
Diluted  earnings  per  share  reflects  the  potential  dilution  that  could  occur  if
net income were divided by the weighted average number of common and
common stock equivalent shares outstanding during the period. Diluted earn-
ings per share is computed by dividing net income by the weighted average
number of common shares and common stock equivalents from outstanding
stock options and warrants and convertible debt. Common stock equivalents
are  calculated  using  the  treasury  stock  method  and  represent  incremental
shares  issuable  upon  exercise  of  the  Company’s  outstanding  options  and
warrants. However, potential common shares are not included in the denom-
inator of the diluted earnings per share calculation when inclusion of such
shares  would  be  anti-dilutive,  such  as  in  a  period  in  which  the  Company
records a net loss.

S t o c k   B a s e d   C o m p e n s a t i o n

Prior to April 1, 1996, the Company accounted for its stock option plan
in accordance with the provisions of Accounting Principles Board Opinion
No. 25, “Accounting for Stock Issued to Employees” (“APB No. 25”), and
related interpretations. As such, compensation expense would be recorded
on  the  date  of  the  grant  only  if  the  current  market  price  of  the  underlying
stock exceeded the option exercise price. On April 1, 1996 the Company
adopted  SFAS  No.  123,  “Accounting  for  Stock-Based  Compensation,”
which permits entities to recognize as expense over the vesting period, the
fair value of all stock-based awards on the date of the grant. Alternatively,
SFAS  No.  123  also  allows  entities  to  continue  to  apply  the  provisions  of
APB  Opinion  No.  25  and  provide  pro  forma  net  income  and  pro  forma
earnings  per  share  disclosures  for  employee  stock  option  grants  made  in
1995  and  future  years  as  if  the  fair-value-based  method  defined  in  SFAS
No. 123 had been applied. The Company has elected to continue to apply
the provisions of APB No. 25 and provide the pro forma disclosure provi-
sions of SFAS No. 123.

R e c l a s s i f i c a t i o n s

Certain  amounts  in  the  consolidated  financial  statements  have  been  re-
classified to conform with the current year’s presentation. These reclassifica-
tions had no effect on net income (loss), shareholders’ equity or cash flows.

2 .   A C Q U I S I T I O N S

F i s c a l   2 0 0 0   Tr a n s a c t i o n s

A c q u i s i t i o n   o f   N e v e r s o f t

On September 30, 1999, the Company acquired Neversoft, a privately
held  console  software  developer,  in  exchange  for  698,835  shares  of  the
Company’s common stock. The acquisition was accounted for as a pooling
of interests. Accordingly, the Company has restated the financial statements
for all periods prior to the closing of the transaction.

28

The following table represents the results of operations of the previously
separate  companies  for  the  period  before  the  combination  was  consum-
mated which are included in fiscal year 2000 combined net income (loss)
(amounts in thousands).

Fiscal Year 2000

Activision
Six Months Ended
Sept. 30, 1999

Neversoft
Six Months Ended
Sept. 30, 1999

Total
Six Months Ended
Sept. 30, 1999

Revenues
Net income (loss)

$199,505
$ (3,028)

$ —
$(484)

$199,505
$ (3,512)

A c q u i s i t i o n   o f   E l s i n o r e   M u l t i m e d i a

On  June  29,  1999,  the  Company  acquired  Elsinore  Multimedia,  Inc.
(“Elsinore”),  a  privately  held  interactive  software  development  company,  in
exchange for 204,448 shares of the Company’s common stock.

The acquisition was accounted for using the purchase method of account-
ing.  Accordingly,  the  results  of  operations  of  Elsinore  have  been  included 
in  the  Company’s  consolidated  financial  statements  from  the  date  of 
acquisition. The aggregate purchase price has been allocated to the assets
and liabilities acquired, consisting mostly of goodwill of $3.0 million, that is
being amortized over a five year period. Pro forma statements of operations
reflecting the acquisition of Elsinore are not shown, as they would not differ
materially from reported results.

A c q u i s i t i o n   o f   E x p e r t   S o f t w a r e

On June 22, 1999, the Company acquired all of the outstanding capital
stock  of  Expert  Software,  Inc.  (“Expert”),  a  publicly  held  developer  and 
publisher of value-line interactive leisure products, for approximately $24.7
million.  The  aggregate  purchase  price  of  approximately  $24.7  million 
consisted  of  $20.3  million  in  cash  payable  to  the  former  shareholders  of
Expert,  the  valuation  of  employee  stock  options  in  the  amount  of  $3.3 
million, and other acquisition costs.

The acquisition was accounted for using the purchase method of account-
ing. Accordingly, the results of operations of Expert have been included in the
Company’s consolidated financial statements from the date of acquisition.

Activision, Inc. and Subsidiaries

The  aggregate  purchase  price  was  allocated  to  the  fair  values  of  the

assets and liabilities acquired as follows (amounts in thousands):

Tangible assets
Existing products
Goodwill
Liabilities

$ 4,743
1,123
28,335
(9,532)

$24,669

However, as more fully described in Note 3, in the fourth quarter of fiscal
2000, the Company implemented a strategic restructuring plan to acceler-
ate  the  development  of  games  for  the  next-generation  consoles  and  the
Internet.  In  conjunction  with  that  plan,  the  Company  consolidated  Expert
and its Head Games subsidiary, forming one integrated business unit in the 
value software category. As part of this consolidation, the Company discon-
tinued  several  of  Expert’s  product  lines  and  terminated  substantially  all  of
Expert’s employees. In addition, the Company will phase out the use of the
Expert name. As a result of these initiatives, the Company incurred a nonre-
curring charge of $26.3 million resulting from the write-down of intangibles
acquired, including goodwill.

F i s c a l   1 9 9 9   Tr a n s a c t i o n s

The acquisitions of Head Games and CD Contact were originally treated
as  immaterial  poolings  of  interests.  However,  after  reviewing  the  results  of
operations  of  the  entities,  including  the  materiality  and  impact  on  the
Company’s trends, the Company has restated the financial statements for all
periods prior to the closing of each respective transaction.

A c q u i s i t i o n   o f   H e a d   G a m e s

On June 30, 1998, the Company acquired Head Games in exchange
for  1,000,000  shares  of  the  Company’s  common  stock.  The  acquisition
was accounted for as a pooling of interests.

A c q u i s i t i o n   o f   C D   C o n t a c t

On  September  29,  1998,  the  Company  acquired  CD  Contact  in
exchange for 1,900,000 shares of the Company’s common stock and the
assumption of $9.1 million in outstanding debt payable to CD Contact’s for-
mer shareholders. The debt is evidenced by notes payable which are due
on demand and bear interest at approximately 8% per annum. The acquisi-
tion was accounted for as a pooling of interests.

The following table represents the results of operations of the previously separate companies for the periods before the combinations were consummated that

are included in the current combined net income of the Company (amounts in thousands):

Revenues
Net income (loss)

Fiscal Year 1999

Activision
Year Ended
March 31, 1999

Head Games
Three Months Ended
June 30, 1998

CD Contact
Six Months Ended
Sept. 30, 1998

Neversoft
Year Ended

Total
Year Ended

March 31, 1998 March 31, 1999

$412,225
$ 14,194

$2,195
$ 394

$22,065
666
$

$ 41
$(363)

$436,526
$ 14,891

29

Activision, Inc. and Subsidiaries

N o t e s   t o   C o n s o l i d a t e d   F i n a n c i a l   S t a t e m e n t s   ( c o n t i n u e d )

F i s c a l   1 9 9 8   Tr a n s a c t i o n s

The acquisitions of NBG and Raven were originally accounted for as immaterial poolings of interests. However, after reviewing the results of operations of
the entities, including the materiality and impact on the Company’s trends, the Company has restated the financial statements for all periods prior to the closing
of each respective transaction.

A c q u i s i t i o n   o f   N B G

On November 26, 1997, the Company acquired NBG in exchange for 281,206 shares of the Company’s common stock. The acquisition was accounted

for as a pooling of interests.

The following table represents the results of operations of the previously separate companies for the periods before the combinations were consummated that

are included in the current combined net income of the Company (amounts in thousands):

Fiscal Year 1998

Activision as
Previously Reported
Year Ended
March 31, 1998

NBG
Six Months Ended
Sept. 30, 1997

Head Games
Year Ended
March 31, 1998

CD Contact
Year Ended

Neversoft
Year Ended
March 31, 1998 March 31, 1998 March 31, 1998

Total
Year Ended

Revenues
Net income (loss)

$259,926
$ 5,827

$7,081
$ (106)

$3,715
(70)
$

$41,336
(512)
$

$ 848
$(169)

$312,906
$ 4,970

A c q u i s i t i o n   o f   R a v e n   S o f t w a r e   C o r p o r a t i o n

On  August  26,  1997,  the  Company  acquired  Raven  in  exchange  for
1,040,000  shares  of  the  Company’s  common  stock.  The  acquisition  was
accounted for as a pooling of interests.

A c q u i s i t i o n   o f   C e n t r e S o f t

On  November  26,  1997,  the  Company  acquired  CentreSoft  Limited
(“CentreSoft”)  in  exchange  for  2,787,043  shares  and  50,325  options  to
acquire  shares  of  the  Company’s  common  stock.  The  acquisition  of
CentreSoft  was  accounted  for  in  accordance  with  the  pooling  of  interests
method of accounting and, accordingly, the Company’s consolidated finan-
cial  statements  were  retroactively  restated  to  reflect  the  effect  of  the
CentreSoft acquisition for all periods presented.

3 .   S T R AT E G I C   R E S T R U C T U R I N G   P L A N

In  the  fourth  quarter  of  fiscal  2000,  the  Company  finalized  a  strategic
restructuring  plan  to  accelerate  the  development  and  sale  of  interactive
entertainment and leisure products for the next-generation consoles and the
Internet. Costs associated with this plan amounted to $70.2 million, approx-
imately $61.8 million net of taxes, and were recorded in the consolidated
statement of operations in the fourth quarter of fiscal year 2000 and classi-
fied as follows (amounts in millions):

Net revenues
Cost of sales-royalties and software amortization
Product development
General and administrative
Amortization of intangible assets

$11.7
11.9
4.2
5.2
37.2

$70.2

The  component  of  the  charge  included  in  amortization  of  intangible
assets represents a write-down of intangibles including goodwill, relating to
Expert  Software,  Inc.  (“Expert”),  one  of  the  Company’s  value  publishing 

subsidiaries,  totaling  $26.3  million.  The  Company  is  consolidating  Expert 
into Head Games, forming one integrated business unit. As part of this con-
solidation, the Company is discontinuing substantially all of Expert’s product
lines, terminating substantially all of Expert’s employees and phasing out the
use of the Expert name. In addition, a $10.9 million write-down of goodwill
relating to TDC, an OEM business unit, was recorded. In the past year, the
OEM  market  has  gone  through  radical  changes  due  to  price  declines  of
PCs  and  hardware  accessories.  The  sum  of  the  undiscounted  future  cash
flow of these assets was not sufficient to cover the carrying value of these
assets and as such was written down to fair market value.

The  component  of  the  charge  included  in  net  revenues  and  general 
and  administrative  expense  represents  costs  associated  with  the  planned 
termination of a substantial number of its third-party distributor relationships
in  connection  with  the  Company’s  realignment  of  its  worldwide  publishing
business  to  leverage  its  existing  sales  and  marketing  organizations  and
improve  the  control  and  management  of  its  products.  These  actions  have
resulted in an increase in the allowance for sales returns of $11.7 million
and  the  allowance  for  doubtful  accounts  of  $3.4  million.  The  plan  also
includes  a  severance  charge  of  $1.2  million  for  employee  redundancies.
The plan is expected to be completed by the fourth quarter of fiscal 2001.

The  components  of  the  charge  included  in  cost  of  sales-royalties 
and  software  amortization  and  product  development  represent  costs  to 
write-down certain assets associated with exiting certain product lines and
re-evaluating other product lines which resulted in reduced expectations.

4 .   I N V E N T O R I E S

The Company’s inventories consist of the following (amounts in thousands):

March 31,

Purchased parts and components
Finished goods

2000

1999

$ 2,857
37,596

$ 2,326
28,605

$40,453

$30,931

30

Activision, Inc. and Subsidiaries

5 .   P R O P E RT Y   A N D   E Q U I P M E N T

Property and equipment are recorded at cost. Depreciation and amorti-
zation are provided using the straight-line method over the shorter of the esti-
mated  useful  lives  or  the  lease  term:  buildings,  30  years;  computer
equipment, office furniture and other equipment, 3 years; leasehold improve-
ments, through the life of the lease. When assets are retired or disposed of,
the cost and accumulated depreciation thereon are removed and any resultant
gains  or  losses  are  recognized  in  current  operations.  Property  and  equip-
ment was as follows (amounts in thousands):

March 31,

Land
Buildings
Computer equipment
Office furniture and other equipment
Leasehold improvements

Total cost of property and equipment
Less accumulated depreciation

Property and equipment, net

2000

1999

$

526
2,468
18,670
5,800
3,229

$

582
759
18,123
3,523
3,189

30,693
(19,878)

26,176
(15,252)

$ 10,815

$ 10,924

Depreciation expense for the years ended March 31, 2000, 1999 and

The  Company’s  publishing  segment  develops  and  publishes  titles  both
internally through the studios owned by the Company and externally through
third-party  developers.  In  the  United  States,  the  Company’s  products  are 
sold  primarily  on  a  direct  basis  to  major  computer  and  software  retailing
organizations,  mass  market  retailers,  consumer  electronic  stores,  discount
warehouses and mail order companies. The Company conducts its interna-
tional publishing activities through offices in the United Kingdom, Germany,
France, Australia and Japan. The Company’s products are sold internation-
ally on a direct to retail basis and through third-party distribution and licens-
ing  arrangements  and  through  the  Company’s  wholly-owned  distribution
subsidiaries located in the United Kingdom, the Netherlands and Germany.
The Company’s distribution segment, located in the United Kingdom, the
Netherlands and Germany, distributes interactive entertainment software and
hardware  and  provides  logistical  services  for  a  variety  of  publishers  and
manufacturers.  A  small  percentage  of  distribution  sales  is  derived  from
Activision-published titles.

The President and Chief Operating Officer allocates resources to each of
these segments using information on their respective revenues and operating
profits before interest and taxes. The President and Chief Operating Officer
has been identified as the Chief Operating Decision Maker as defined by
SFAS No. 131.

1998 was $4.2 million, $4.9 million and $3.8 million, respectively.

The President and Chief Operating Officer does not evaluate individual

6 .   A C C R U E D   E X P E N S E S

Accrued expenses were comprised of the following (amounts in thousands):

segments based on assets or depreciation.

The  accounting  policies  of  these  segments  are  the  same  as  those
described  in  the  Summary  of  Significant  Accounting  Policies.  Revenue
derived from sales between segments is eliminated in consolidation.

2000

1999

Information on the reportable segments for the three years ended March

31, 2000 is as follows (amounts in thousands):

Year ended March 31, 2000

Publishing

Distribution

Total

Total segment revenues
Revenue from sales between segments

$396,691
(40,255)

$175,514
40,255

$572,205
—

Revenues from external customers

$356,436

$215,769

$572,205

Operating income (loss)

$ (35,049)

$ 4,724

$ (30,325)

Year ended March 31, 1999

Publishing

Distribution

Total

Total segment revenues
Revenue from sales between segments

$205,542
(19,202)

$230,984
19,202

$436,526
—

Revenues from external customers

$186,340

$250,186

$436,526

Operating income

$ 12,398

$ 14,269

$ 26,667

Year ended March 31, 1998

Publishing

Distribution

Total

Total segment revenues
Revenue from sales between segments

$133,674
(7,759)

$179,232
7,759

$312,906
—

Revenues from external customers

$125,915

$186,991

$312,906

Operating income

$ 4,376

$ 4,842

$ 9,218

March 31,

Accrued royalties payable
Affiliated label payable
Accrued selling and marketing costs
Income tax payable
Accrued interest expense
Accrued bonus and vacation pay
Other

Total

$ 13,300
4,033
10,493
4,934
1,013
5,514
10,117

$ 11,249
11,999
3,082
5,068
1,013
4,473
8,276

$ 49,404

$ 45,160

7 .   O P E R AT I O N S   B Y   R E P O RTA B L E   S E G M E N T S   A N D  

G E O G R A P H I C   A R E A

The Company adopted SFAS No. 131, “Disclosure about Segments of
an  Enterprise  and  Related  Information,”  (“SFAS  No.  131”)  as  of  April  1,
1998. SFAS No. 131 establishes standards for reporting information about
an  enterprise’s  operating  segments  and  related  disclosures  about  its  prod-
ucts, geographic areas and major customers.

The Company publishes, develops and distributes interactive entertainment
and leisure products for a variety of game platforms, including PCs, the Sony
PlayStation console system, the Nintendo 64 console system and the Sega 
Dreamcast  console  system.  Based  on  its  organizational  structure,  the
Company operates in two reportable segments: publishing and distribution.

31

Activision, Inc. and Subsidiaries

N o t e s   t o   C o n s o l i d a t e d   F i n a n c i a l   S t a t e m e n t s   ( c o n t i n u e d )

Geographic  information  for  the  three  years  ended  March  31,  2000  is
based on the location of the selling entity. Revenues from external customers
by geographic region were as follows (amounts in thousands):

Convertible  subordinated  notes  and  convertible  preferred  stock  were  not
included in the calculations of diluted earnings per share because their effect
would be anti-dilutive.

Year ended March 31,

2000

1999

1998

United States
Europe
Other

Total

$279,165
277,524
15,516

$149,705
278,032
8,789

$ 90,784
208,817
13,305

$572,205

$436,526

$312,906

Revenues by platform were as follows:

Year ended March 31,

2000

1999

1998

Console
PC

Total

$410,892
161,313

$268,246
168,280

$132,738
180,168

$572,205

$436,526

$312,906

Current:

8 .   C O M P U TAT I O N   O F   E A R N I N G S   P E R   S H A R E

The following table sets forth the computations of basic and diluted earn-

ings (loss) per share (amounts in thousands, except per share data):

Year ended March 31,

2000

1999

1998

9 .   I N C O M E   TA X E S

Domestic  and  foreign  income  (loss)  before  income  taxes  and  details  of

the income tax provision (benefit) are as follows (amounts in thousands):

Year ended March 31,

2000

1999

1998

Income (loss) before income taxes:

Domestic
Foreign

Income tax expense (benefit):

Federal
State
Foreign

Total current

Deferred:
Federal
State

$(37,115)
(1,621)

$ 5,945
17,691

$ (2,483)
10,589

$(38,736)

$23,636

$ 8,106

$

(383)
337
2,610

2,564

$

37
124
5,456

5,617

$ 1,133
14
3,653

4,800

(10,047)
(1,448)

(11,495)

(418)
57

(361)

(2,679)
(232)

(2,911)

$ (34,088)
—

$ 14,891
—

$ 4,970
(116)

Total deferred

Add back benefit credited to additional 

paid-in capital:

Tax benefit related to stock 

$ (34,088)

$ 14,891

$ 4,854

option exercises

3,017

1,059

1,247

N U M E R AT O R
Net income (loss)
Preferred stock dividends

Numerator for basic and diluted 
earnings per share-income 
available to common shareholders

D E N O M I N AT O R
Denominator for basic earnings 
per share-weighted average 
common shares outstanding

Effect of dilutive securities:
Employee stock options
Warrants to purchase 
common stock

Potential dilutive common shares

Denominator for diluted earnings per 
share-weighted average common 
shares outstanding plus assumed 
conversions

24,691

22,861

22,038

—

—

—

942

129

1,071

801

70

871

24,691

23,932

22,909

Basic earnings (loss) per share

Diluted earnings (loss) per share

$

$

(1.38)

(1.38)

$

$

0.65

0.62

$

$

0.22

0.21

Options to purchase 10,332,000, 2,188,000 and 1,978,000 shares
of common stock were outstanding for the years ended March 31, 2000,
1999 and 1998, respectively, but were not included in the calculations of
diluted earnings (loss) per share because their effect would be anti-dilutive. 

32

Tax benefit related to utilization 

of pre-bankruptcy net operating 
loss carryforwards

1,266

4,283

2,430

3,489

—

1,247

$ (4,648)

$ 8,745

$ 3,136

The items accounting for the difference between income taxes computed
at the U.S. federal statutory income tax rate and the income tax provision for
each of the years are as follows:

Year ended March 31,

2000

1999

1998

Federal income tax provision (benefit) 

at statutory rate

State taxes, net of federal benefit
Nondeductible amortization
Nondeductible merger fees
Research and development credits
Incremental effect of foreign tax rates
Increase (reduction) of valuation allowance
Other

(34.0%)
(4.5%)
18.6%
0.4%
(8.6%)
2.8%
13.8%
(0.5%)

34.0%
1.3%
1.7%
0.8%
(5.4%)
(0.9%)
5.1%
0.4%

34.0%
(1.2%)
4.4%
3.6%
(5.3%)
0.7%
—
2.5%

(12.0%)

37.0%

38.7%

Activision, Inc. and Subsidiaries

deferred tax assets considered realizable, however, could be reduced in the
future if estimates of future taxable income are reduced.

Cumulative  undistributed  earnings  of  foreign  subsidiaries  for  which  no
deferred taxes have been provided approximated $15.7 million at March
31,  2000.  Deferred  income  taxes  on  these  earnings  have  not  been  pro-
vided as these amounts are considered to be permanent in duration.

1 0 .   L O N G - T E R M   D E B T

B a n k   L i n e s   o f   C r e d i t   a n d   O t h e r   D e b t

The  Company’s  long-term  debt  consists  of  the  following  (amounts 

in thousands):

March 31,

U.S. Facility
The Netherlands Facility
Mortgage notes payable and other

28,995

15,009

Less current portion

Long-term debt, less current portion

2000

1999

$ 22,496
3,509
4,033

$

—
5,513
1,622

30,038
(16,260)

7,135
(5,992)

$ 13,778

$ 1,143

In June 1999, the Company obtained a $125.0 million revolving credit
facility and term loan (the “U.S. Facility”) with a group of banks. The U.S.
Facility  provides  the  Company  with  the  ability  to  borrow  up  to  $100.0 
million  and  issue  letters  of  credit  up  to  $80  million  on  a  revolving  basis
against eligible accounts receivable and inventory. The $25.0 million term
loan portion of the U.S. Facility was used to acquire Expert Software, Inc. in
June 1999 and to pay costs related to such acquisition and the securing of
the U.S. Facility. The term loan has a three year term with principal amorti-
zation on a straight-line quarterly basis beginning December 31, 1999 and
a borrowing rate based on the banks’ base rate (which is generally equiva-
lent  to  the  published  prime  rate)  plus  2%  or  LIBOR  plus  3%.  The  revolving
portion of the U.S Facility has a borrowing rate based on the banks’ base
rate  plus  1.75%  or  LIBOR  plus  2.75%  (weighted  average  interest  rate  of
approximately  9.50%  for  the  year  ended  March  31,  2000)  and  matures
June 2002. The Company pays a commitment fee of 1⁄2% on the unused por-
tion of the revolving line. The U.S. Facility is collateralized by substantially
all of the assets of the Company and its U.S. subsidiaries. The U.S. Facility
contains  various  covenants  that  limit  the  ability  of  the  Company  to  incur
additional  indebtedness,  pay  dividends  or  make  other  distributions,  create
certain  liens,  sell  assets,  or  enter  into  certain  mergers  or  acquisitions.  The
Company is also required to maintain specified financial ratios related to net
worth  and  fixed  charges.  As  of  March  31,  2000,  the  Company  was  in
compliance  with  these  covenants.  As  of  March  31,  2000,  $20.0  million
was outstanding under the term loan portion of the U.S. Facility and $2.5
million  was  outstanding  under  the  revolving  portion  of  the  U.S.  Facility. 
No  letters  of  credit  were  outstanding  against  the  revolving  portion  of  the
U.S. Facility at March 31, 2000.

Deferred income taxes reflect the net tax effects of temporary differences
between the amounts of assets and liabilities for accounting purposes and
the  amounts  used  for  income  tax  purposes.  The  components  of  the  net
deferred tax asset and liability are as follows (amounts in thousands):

March 31,

Deferred asset:

Allowance for bad debts
Allowance for sales returns
Inventory reserve
Vacation and bonus reserve
Royalty reserve
Other
Tax credit carryforwards
Net operating loss carryforwards
Amortization and depreciation

Deferred asset
Valuation allowance

Net deferred asset

Deferred liability:

Capitalized research expenses
State taxes
Deferred compensation

Deferred liability

Net deferred asset

2000

1999

$ 1,019
5,151
799
763
774
1,585
12,062
12,828
7,055

$

942
144
172
404
1,649
1,298
6,726
10,534
56

42,036
(13,041)

21,925
(6,916)

7,864
917
—

8,781

5,512
386
110

6,008

$ 20,214

$ 9,001

In accordance with Statement of Position 90-7 (“SOP 90-7”), “Financial
Reporting by Entities in Reorganization Under the Bankruptcy Code,” issued
by  the  AICPA,  benefits  from  loss  carryforwards  arising  prior  to  the
Company’s  reorganization  are  recorded  as  additional  paid-in  capital.
During  the  year  ended  March  31,  2000,  $1.3  million  was  recorded  as
additional paid-in capital.

As  of  March  31,  2000,  the  Company’s  available  net  operating  loss 
carryforward  of  $31.8  million  and  $8.0  million  for  federal  and  state 
purposes,  respectively,  is  subject  to  certain  limitations  as  defined  under
Section  382  of  the  Internal  Revenue  Code.  The  net  operating  loss  carry-
forwards  expire  from  2002  to  2019.  The  Company  has  tax  credit  carry-
forwards of $8.1 million and $4.0 million for federal and state purposes,
respectively, which expire from 2004 to 2019.

At March 31, 2000, the Company’s deferred income tax asset for tax
credit  carryforwards  and  net  operating  loss  carryforwards  was  reduced 
by a valuation allowance of $13.0 million. Of such valuation allowance,
$3.2  million  relates  to  SOP  90-7  which,  if  realized,  will  be  recorded 
as  additional  paid-in  capital.  Realization  of  the  deferred  tax  assets  is
dependent upon the continued generation of sufficient taxable income prior
to  expiration  of  tax  credits  and  loss  carryforwards.  Although  realization  is
not  assured,  management  believes  it  is  more  likely  than  not  that  the  net 
carrying  value  of  the  deferred  tax  asset  will  be  realized.  The  amount  of 

33

Activision, Inc. and Subsidiaries

N o t e s   t o   C o n s o l i d a t e d   F i n a n c i a l   S t a t e m e n t s   ( c o n t i n u e d )

On June 8, 2000, the Company amended certain of the covenants of its
U.S. Facility. The amended U.S. Facility permits the Company to purchase
up to $15.0 million in shares of its common stock as well as its convertible
subordinated  notes  in  accordance  with  the  Company’s  stock  repurchase 
program  (described  in  Note  15),  the  distribution  of  “Rights”  under  the
Company’s shareholders’ rights plan (described in Note 15), as well as the
reorganization  of  the  Company’s  organizational  structure  into  a  holding
company form.

The  Company  has  a  revolving  credit  facility  through  its  CD  Contact 
subsidiary in the Netherlands (the “Netherlands Facility”). The Netherlands
Facility permits revolving credit loans and letters of credit up to Netherlands
Guilders  (“NLG”)  45  million  ($19.4  million)  and  NLG  30  million  ($13.0
million) at March 31, 2000 and 1999, respectively, based upon eligible
accounts receivable and inventory balances. The Netherlands Facility is due
on  demand,  bears  interest  at  a  Eurocurrency  rate  plus  1.25%  (weighted
average interest rate of 5.5% as of March 31, 2000) and matures March
2001. Letters of credit outstanding under the Netherlands Facility were NLG
3.8 million ($1.6 million) and NLG 17.9 million ($6.9 million) and borrow-
ings outstanding under the Netherlands Facility were $3.5 million and $5.5
million at March 31, 2000 and 1999, respectively.

The  Company  also  has  revolving  credit  facilities  with  its  CentreSoft 
subsidiary  located  in  the  United  Kingdom  (the  “UK  Facility”)  and  its  NBG
subsidiary  located  in  Germany  (the  “German  Facility”).  The  UK  Facility 
provides for British Pounds (“GBP”) 7.0 million ($11.2 million) of revolving
loans and GBP 6.0 million ($9.6 million) of letters of credit, bears interest at
LIBOR  plus  2%,  is  collateralized  by  substantially  all  of  the  assets  of  the 
subsidiary and matures in July 2000. The UK Facility also contains various
covenants  that  require  the  subsidiary  to  maintain  specified  financial  ratios
related  to,  among  others,  fixed  charges.  As  of  March  31,  2000,  the
Company  was  in  compliance  with  these  covenants.  No  borrowings  were
outstanding against the UK Facility at March 31, 2000 or 1999. Letters of
credit  of  GBP  6.0  million  ($9.6  million)  were  outstanding  against  the  UK
Facility  at  March  31,  2000  and  1999.  As  of  March  31,  2000,  the
German Facility provides for revolving loans up to Deutsche Marks (“DM”) 
4 million ($1.9 million), bears interest at 6.25%, is collateralized by a cash
deposit  of  approximately  GBP  650,000  ($1.0  million)  made  by  the
Company’s CentreSoft subsidiary and has no expiration date. No borrow-
ings were outstanding against the German Facility as of March 31, 2000
and 1999.

Mortgage notes payable relate to the land, office and warehouse facili-
ties of the Company’s German and Netherlands subsidiaries. The notes bear
interest  at  5.45%  and  5.35%,  respectively,  and  are  collateralized  by  the
related assets. The Netherlands mortgage note payable is due in quarterly
installments  of  NLG  25,000  ($11,725)  and  matures  January  2019.  The
German  mortgage  note  payable  is  due  in  bi-annual  installments  of  DM
145,000 ($70,615) beginning June 2002 and matures December 2019.
As  of  March  31,  1999,  the  Company  had  a  $40.0  million  revolving
credit and letter of credit facility (the “Prior Facility”) with a group of banks.
The Prior Facility provided the Company with the ability to borrow funds and
issue  letters  of  credit  against  eligible  accounts  receivable  up  to  $40.0 
million. The Prior Facility was scheduled to expire in October 2001. As of
March  31,  1999,  the  Company  had  $22.4  million  in  letters  of  credit 
outstanding  and  no  borrowings  against  the  Prior  Facility.  The  Prior  Facility
was  terminated  in  June  1999  in  conjunction  with  the  acquisition  of  the 
U.S. Facility.

Annual maturities of long-term debt are as follows (amounts in thousands):

2001
2002
2003
2004
2005
Thereafter

Total

$16,260
10,190
190
190
190
3,018

$30,038

P r i v a t e   P l a c e m e n t   o f   C o n v e r t i b l e   S u b o r d i n a t e d   N o t e s

In  December  1997,  the  Company  completed  the  private  placement  of
$60.0 million principal amount of 63⁄4% convertible subordinated notes due
2005 (the “Notes”). The Notes are convertible, in whole or in part, at the
option  of  the  holder  at  any  time  after  December  22,  1997  (the  date  of 
original  issuance)  and  prior  to  the  close  of  business  on  the  business  day
immediately  preceding  the  maturity  date,  unless  previously  redeemed  or
repurchased, into common stock, $.000001 par value, of the Company, at
a conversion price of $18.875 per share, (equivalent to a conversion rate
of  52.9801  shares  per  $1,000  principal  amount  of  Notes),  subject  to
adjustment in certain circumstances. The Notes are redeemable, in whole or
in part, at the option of the Company at any time on or after January 10,
2001, subject to premiums through December 31, 2003.

1 1 .   C O M M I T M E N T S   A N D   C O N T I N G E N C I E S

D e v e l o p e r   C o n t r a c t s

In  the  normal  course  of  business,  the  Company  enters  into  contractual
arrangements with third parties for the development of products. Under these
agreements,  the  Company  commits  to  provide  specified  payments  to  a
developer,  contingent  upon  the  developer’s  achievement  of  contractually
specified  milestones.  Assuming  all  contractually  specified  milestones  are
achieved,  for  contracts  in  place  as  of  March  31,  2000,  the  total  future 
minimum  contract  commitment  is  approximately  $42.9  million,  of  which
$35.0  million,  $6.6  million  and  $1.3  million  is  scheduled  to  be  paid  in 
fiscal 2001, 2002 and 2003, respectively.

Additionally,  under  the  terms  of  a  production  financing  arrangement, 
the Company has a commitment to purchase two future PlayStation 2 titles
from  independent  third-party  developers  upon  their  completion  for 
an  estimated  $8.4  million.  Failure  by  the  developers  to  complete  the 
project  within  the  contractual  time  frame  or  specifications  alleviates  the
Company’s commitment.

L e a s e   O b l i g a t i o n s

The Company leases certain of its facilities under non-cancelable operat-
ing lease agreements. Total future minimum lease commitments as of March
31, 2000 are as follows (amounts in thousands):

Year ending March 31,

2001
2002
2003
2004
2005
Thereafter

Total

34

$ 3,950
3,670
3,608
3,594
3,378
8,789

$26,989

Activision, Inc. and Subsidiaries

vest immediately. Historically, stock options have been granted with exercise
prices equal to or greater than the fair market value at the date of grant.

D i r e c t o r   Wa r r a n t   P l a n

The  Director  Warrant  Plan,  which  expired  on  December  19,  1996, 
provided  for  the  automatic  granting  of  warrants  (“Director  Warrants”)  to 
purchase 16,667 shares of common stock to each director of the Company
who  was  not  an  officer  or  employee  of  the  Company  or  any  of  its 
subsidiaries. Director Warrants granted under the Director Warrant Plan vest
25%  on  the  first  anniversary  of  the  date  of  grant,  and  12.5%  each  six
months thereafter. The expiration of the Plan had no effect on the outstanding
Warrants. As of March 31, 2000, there were no shares of common stock
available for distribution under the Director Warrant Plan.

The  range  of  exercise  prices  for  Director  Warrants  outstanding  as  of
March  31,  2000  was  $.75  to  $8.50.  The  range  of  exercise  prices  for
Director Warrants is wide due to increases and decreases in the Company’s
stock price over the period of the grants. As of March 31, 2000, 33,300
of the outstanding and vested Director Warrants have a weighted average 
remaining contractual life of 1.78 years and a weighted average exercise
price  of  $.75;  20,000  of  the  outstanding  and  vested  Director  Warrants
have a weighted average remaining contractual life of 4.82 years and a
weighted average exercise price of $6.50; and 20,000 of the outstanding
and vested Director Warrants have a weighted average remaining contrac-
tual life of 4.82 years and a weighted average exercise price of $8.50.

E m p l o y e e   S t o c k   P u r c h a s e   P l a n

The  Company  has  an  employee  stock  purchase  plan  for  all  eligible
employees  (the  “Purchase  Plan”).  Under  the  Purchase  Plan,  shares  of  the
Company’s  common  stock  may  be  purchased  at  six-month  intervals  at 
85%  of  the  lower  of  the  fair  market  value  on  the  first  or  last  day  of  each 
six-month  period  (the  “Offering  Period”).  Employees  may  purchase  shares
having  a  value  not  exceeding  10%  of  their  gross  compensation  during 
an  Offering  Period.  Employees  purchased  39,002  and  42,093  shares 
at  a  price  of  $10.68  and  $9.24  per  share  during  the  Purchase  Plan’s 
offering period ended September 30, 1999 and 1998, respectively, and
33,440 and 45,868 shares at a price of $10.25 and $8.92 per share
during  the  Purchase  Plan’s  offering  period  ended  March  31,  2000  and
1999, respectively.

O t h e r   E m p l o y e e   O p t i o n s

On  March  23,  1999,  1,000,000  options  to  purchase  common  stock
were  issued  to  each  of  Robert  A.  Kotick,  the  Company’s  Chairman  and
Chief Executive Officer, and Brian G. Kelly, the Company’s Co-Chairman.
The  options  were  granted  in  connection  with  employment  agreements
between the Company and each of Mr. Kotick and Mr. Kelly dated January
12,  1999.  The  options  vest  in  five  equal  annual  installments  beginning 
on  the  date  of  issuance,  have  an  exercise  price  of  $10.50  per  share, 
and expire on January 12, 2009. At March 31, 2000, 2,000,000 and
800,000 shares were outstanding and exercisable, respectively.

The  Company  also  issues  stock  options  in  conjunction  with  acquisition
transactions.  For  the  year  ended  March  31,  2000,  approximately
174,000 and 148,000 options were outstanding and exercisable, respec-
tively, relating to options issued in conjunction with the acquisitions of Head
Games and Expert.

Rent expense under these leases for the years ended March 31, 2000,
1999 and 1998 was approximately $4.4 million, $4.4 million and $3.3
million, respectively.

L e g a l   P r o c e e d i n g s

The Company is party to routine claims and suits brought against it in the
ordinary course of business, including disputes arising over the ownership of
intellectual property rights and collection matters. In the opinion of manage-
ment, the outcome of such routine claims will not have a material adverse
effect on the Company’s business, financial condition, results of operations
or liquidity.

1 2 .   S T O C K H O L D E R S ’   E Q U I T Y   A N D   C O M P E N S AT I O N   P L A N S

O p t i o n   P l a n s

The Company sponsors three stock option plans for the benefit of officers,

employees, consultants and others.

The Activision 1991 Stock Option and Stock Award Plan, as amended,
(the  “1991  Plan”)  permits  the  granting  of  “Awards”  in  the  form  of  non-
qualified stock options, incentive stock options (“ISOs”), stock appreciation
rights  (“SARs”),  restricted  stock  awards,  deferred  stock  awards  and 
other common stock-based awards. The total number of shares of common
stock  available  for  distribution  under  the  1991  Plan  is  7,566,667.  The
1991 Plan requires available shares to consist in whole or in part of author-
ized  and  unissued  shares  or  treasury  shares.  There  were  approximately 
449,000 shares remaining available for grant under the 1991 Plan as of
March 31, 2000.

On  September  23,  1998,  the  stockholders  of  the  Company  approved
the Activision 1998 Incentive Plan (the “1998 Plan”). The 1998 Plan per-
mits  the  granting  of  “Awards”  in  the  form  of  non-qualified  stock  options,
ISOs,  restricted  stock  awards,  deferred  stock  awards  and  other  common
stock-based awards to officers, employees, consultants and others. The total
number of shares of common stock available for distribution under the 1998
Plan is 3,000,000. The 1998 Plan requires available shares to consist in
whole or in part of authorized and unissued shares or treasury shares. There
were  approximately  250,000  shares  remaining  available  for  grant  under
the 1998 Plan as of March 31, 2000.

On,  April  26,  1999,  the  Board  of  Directors  approved  the  Activision
1999 Incentive Plan (the “1999 Plan”). The 1999 Plan permits the granting
of “Awards” in the form of non-qualified stock options, ISOs, SARs, restricted
stock  awards,  deferred  share  awards  and  other  common  stock-based
awards. The total number of shares of common stock available for distribu-
tion under the 1999 Plan is 5,000,000. The 1999 Plan requires available
shares to consist in whole or in part of authorized and unissued shares or
treasury  shares.  As  of  March  31,  2000,  there  were  approximately
3,386,000 shares remaining available for grant under the 1999 Plan.

The exercise price for Awards issued under the 1991 Plan, 1998 Plan
and 1999 Plan (collectively, the “Plans”) is determined at the discretion of
the  Board  of  Directors  (or  the  Compensation  Committee  of  the  Board 
of  Directors),  and  for  ISOs,  is  not  to  be  less  than  the  fair  market  value  of 
the Company’s common stock at the date of grant, or in the case of non-
qualified options, must exceed or be equal to 85% of the fair market value
at  the  date  of  grant.  Options  typically  become  exercisable  in  installments
over  a  period  not  to  exceed  five  years  and  must  be  exercised  within  10
years of the date of grant. However, certain options granted to executives

35

Activision, Inc. and Subsidiaries

N o t e s   t o   C o n s o l i d a t e d   F i n a n c i a l   S t a t e m e n t s   ( c o n t i n u e d )

During the fiscal year ended March 31, 1997, the Company issued warrants to purchase 40,000 shares of the Company’s common stock, at exercise
prices ranging from $6.59 to $6.91 to two of its outside directors in connection with their election to the Board. Such warrants have vesting terms identical to
the Directors Warrants and expire within 10 years. As of March 31, 2000, 40,000 and 29,000 shares with weighted average exercise prices of $12.85
and $12.88 were outstanding and exercisable, respectively.

Activity of all employee and director options and warrants during the last three fiscal years was as follows (amounts in thousands, except weighted average

exercise price amounts):

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Exercisable at end of year

2000

1999

Shares

9,949
3,767
(2,331)
(1,053)

10,332

4,715

Weighted Average
Exercise Price

$10.54
11.52
9.15
11.91

$11.07

$10.25

Shares

6,218
5,538
(605)
(1,202)

9,949

4,154

Weighted Average
Exercise Price

$11.47
10.27
8.68
15.33

$10.54

$10.00

1998

Weighted Average
Exercise Price

$11.69
12.14
8.35
14.45

$11.47

$ 9.78

Shares

5,228
2,776
(599)
(1,187)

6,218

2,532

For the year ended March 31, 2000, 2,501,000 options with a weighted average exercise price of $12.88 were granted at an exercise price equal to
the fair market value on the date of grant and 705,000 options with a weighted average exercise price of $10.71 were granted at an exercise price greater
than fair market value on the date of grant. Additionally, in conjunction with the acquisition of Expert, 561,000 options with a weighted average exercise price
of $6.48 were granted at an exercise price less than market value on the date of grant. Options granted to Expert were outside any of the Plans.

The following tables summarize information about all employee and director stock options and warrants outstanding as of March 31, 2000 (share amounts

in thousands):

Range of exercise prices:
$0.75 to $5.00
$5.01 to $10.00
$10.01 to $15.00
$15.01 to $20.00
$20.01 to $23.04

N o n - E m p l o y e e   Wa r r a n t s

Outstanding Options

Exercisable Options

Remaining
Weighted Average
Contractual Life
(In Years)

Weighted Average
Exercise Price

3.49
7.25
8.51
8.04
9.23

$ 3.31
9.08
11.38
16.27
23.04

Shares

195
2,552
6,733
849
3

Shares

195
1,930
2,285
302
3

Weighted Average
Exercise Price

$ 3.31
8.92
11.12
16.45
23.04

During the fiscal year ended March 31, 1999, the Company issued the following warrants to purchase an aggregate of 1,000,000 shares of common

stock in connection with software license agreements:

Warrants

#1
#2
#3

Shares

500,000
250,000
250,000

Total

1,000,000

Exercise Price

Vesting Schedule

$10.27
(a)
$12.70

Vest ratably over 5 years beginning on date of grant
Vest ratably over 5 years beginning on 9/16/03
Vest in full on 7/2/99

Expiration Date

9/16/08
9/16/08
7/2/08

(a) Exercise price will be equal to the average closing price of the Company’s common stock on the Nasdaq National Market (cid:2) for the 30 trading days preceding September 16, 2003.

In  May  1999,  the  Company  granted  warrants  to  purchase  100,000
shares  of  the  Company’s  common  stock  at  an  exercise  price  of  $11.63 
per  share  to  Cabela’s,  Inc.  (“Cabela’s”)  in  connection  with,  and  as 
partial  consideration  for,  a  license  agreement  that  allows  the  Company  to
utilize  the  Cabela’s  name  in  conjunction  with  certain  Activision  products. 
The  warrants  have  a  seven  year  term  and  vest  in  annual  increments  of
approximately 14.25%.

The  fair  value  of  the  warrants  was  determined  using  the  Black-Scholes
pricing model, assuming a risk-free rate of 4.77%, a volatility factor of 66%
and  expected  terms  as  noted  above.  In  accordance  with  the  Financial
Accounting Standards Board’s Emerging Issues Task Force Issue No. 96-18

“Accounting for Equity Instruments that are Issued to Other than Employees for
Acquiring or in Connection With Selling Goods or Services” (EITF 96-18),
the Company measures the fair value of the securities on the measurement
date.  The  measurement  date  is  the  earlier  of  the  date  on  which  the  other
party’s performance is completed or the date of a performance commitment,
as  defined.  The  fair  value  of  each  warrant  is  capitalized  and  amortized 
to  royalty  expense  when  the  related  product  is  released  and  the  related 
revenue  is  recognized.  During  fiscal  year  2000  and  1999,  $5.8  million
and  $0.4  million,  respectively,  was  amortized  and  included  in  royalty
expense relating to warrants. No amortization was recognized in 1998.

36

Activision, Inc. and Subsidiaries

P r o   F o r m a   I n f o r m a t i o n

The  Company  has  elected  to  follow  APB  Opinion  No.  25,  “Accounting  for  Stock  Issued  to  Employees,”  in  accounting  for  its  employee  stock  options. 
Under APB No. 25, if the exercise price of the Company’s employee stock options equals the market price of the underlying stock on the date of grant, no
compensation expense is recognized in the Company’s financial statements.

Pro forma information regarding net income (loss) and earnings per share is required by SFAS No. 123. This information is required to be determined as if
the Company had accounted for its employee stock options (including shares issued under the Purchase Plan and Director Warrant Plan and other employee
option grants, collectively called “options”) granted during fiscal 2000, 1999 and 1998 under the fair value method of that statement. The fair value of options
granted in the years ended March 31, 2000, 1999 and 1998 reported below has been estimated at the date of grant using a Black-Scholes option-pricing
model with the following weighted average assumptions:

Expected life (in years)
Risk-free interest rate
Volatility
Dividend yield

Option Plans and Other
Employee Options

Purchase Plan

Director Warrant Plan

2000

1999

1998

2000

1999

1998

2000

1999

1998

1

1.5

6.15% 4.77%
66%
—

67%
—

3.0
5.62%
63%
—

0.5

0.5

6.15% 4.77%
66%
—

67%
—

0.5
5.62%
71%
—

1

0.5

6.15% 4.77%
66%
—

67%
—

—
—
—
—

The  Black-Scholes  option  valuation  model  was  developed  for  use  in 
estimating  the  fair  value  of  traded  options  that  have  no  vesting  restrictions
and  are  fully  transferable.  In  addition,  option  valuation  models  require  the
input  of  highly  subjective  assumptions,  including  the  expected  stock  price
volatility.  Because  the  Company’s  options  have  characteristics  significantly
different from those of traded options, and because changes in the subjec-
tive  input  assumptions  can  materially  affect  the  fair  value  estimate,  in  the
opinion  of  management,  the  existing  models  do  not  necessarily  provide  a
reliable single measure of the fair value of its options. For options granted
during  fiscal  2000,  the  per  share  weighted  average  fair  value  of  options
with exercise prices equal to market value on date of grant, exercise prices
greater than market value and exercise prices less than market value were
$5.91, $2.64 and $8.00, respectively. The weighted average estimated
fair  value  of  options  and  warrants  granted  to  employees  and  directors 
during  the  years  ended  March  31,  1999  and  1998  was  $11.12  and
$13.47 per share, respectively. The per share weighted average estimated
fair value of Employee Stock Purchase Plan shares granted during the years
ended  March  31,  2000,  1999  and  1998  were  $3.35,  $2.85  and
$2.65, respectively.

For  purposes  of  pro  forma  disclosures,  the  estimated  fair  value  of  the
options  is  amortized  to  expense  over  the  options’  vesting  period.  The
Company’s  pro  forma  information  follows  (amounts  in  thousands  except 
for per share information):

Year ended March 31,

Pro forma net income (loss)
Pro forma basic earnings per share
Pro forma diluted earnings per share

2000

$(45,355)
(1.84)
(1.84)

1999

$748
0.01
0.01

1998

$(2,422)
(0.13)
(0.13)

The  effects  on  pro  forma  disclosures  of  applying  SFAS  No.  123  are 
not  likely  to  be  representative  of  the  effects  on  pro  forma  disclosures  of 
future years.

E m p l o y e e   R e t i r e m e n t   P l a n

The  Company  has  a  retirement  plan  covering  substantially  all  of  its 
eligible  employees.  The  retirement  plan  is  qualified  in  accordance  with
Section  401(k)  of  the  Internal  Revenue  Code.  Under  the  plan,  employees
may  defer  up  to  15%  of  their  pre-tax  salary,  but  not  more  than  statutory 
limits.  The  Company  contributes  5%  of  each  dollar  contributed  by  a 
participant.  The  Company’s  matching  contributions  to  the  plan  were
$46,000,  $40,000  and  $25,000  during  the  years  ended  March  31,
2000, 1999 and 1998, respectively.

1 3 .   S U P P L E M E N TA L   C A S H   F L O W   I N F O R M AT I O N

Non-cash investing and financing activities and supplemental cash flow

information is as follows (amounts in thousands):

Years ended March 31,

2000

1999

1998

Non-cash investing and financing activities:

Stock and warrants to acquire common stock 
issued in exchange for licensing rights
Tax benefit derived from net operating loss 

carryforward utilization

Tax benefit attributable to stock option exercises
Subordinated loan stock debentures converted 
to common stock in pooling transaction
Redeemable preferred stock converted to 
common stock in pooling transaction
Convertible preferred stock converted to 
common stock in pooling transaction
Stock issued to effect business combination
Assumption of debt to effect business 

combination

Conversion of notes payable to common stock

$ 8,529

$3,368

$1,214

1,266
3,017

2,430
1,059

—

—

—
7,171

—

—

—
—

—
—

9,100
4,500

—
1,247

3,216

1,286

214
174

—
—

Supplemental cash flow information:
Cash paid for income taxes

$ 6,333

$2,814

$2,174

Cash paid for interest

$10,519

$5,513

$ 675

37

Activision, Inc. and Subsidiaries

N o t e s   t o   C o n s o l i d a t e d   F i n a n c i a l   S t a t e m e n t s   ( c o n t i n u e d )

1 4 .   Q U A RT E R LY   F I N A N C I A L   A N D   M A R K E T   I N F O R M AT I O N   ( U N A U D I T E D )

Quarter ended

Fiscal 2000 (quarter ended June 30 restated):

Net revenues
Operating income (loss)
Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share
Common stock price per share

High
Low

Fiscal 1999 (restated):

Net revenues
Operating income (loss)
Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share
Common stock price per share

High
Low

June 30

Sept. 30

Dec. 31

Mar. 31 (1)

Year Ended

(Amounts in thousands, except per share data)

$84,142
(6,101)
(4,575)
(0.19)
(0.19)

$115,363
3,525
1,063
0.04
0.04

$268,862
38,241
22,301
0.89
0.75

$103,838
(65,990)
(52,877)
(2.07)
(2.07)

$572,205
(30,325)
(34,088)
(1.38)
(1.38)

14.56
10.31

17.75
12.63

17.50
13.94

17.69
12.06

17.75
10.31

$61,541
(5,524)
(3,671)
(0.16)
(0.16)

$ 66,182
(2,735)
(2,206)
(0.10)
(0.10)

$193,537
25,873
15,736
0.69
0.61

$115,266
9,053
5,032
0.22
0.21

$436,526
26,667
14,891
0.65
0.62

11.62
9.37

13.75
9.37

14.87
8.75

13.81
9.75

14.87
8.75

(1) In the fourth quarter of fiscal 2000, the Company initiated a strategic restructuring which resulted in additional costs of $70.2 million reflected in the consolidated statement of operations in the fourth

quarter. See Note 3, “Strategic Restructuring Plan.”

1 5 .   O R G A N I Z AT I O N A L   S T R U C T U R E

Effective June 9, 2000, Activision reorganized into a holding company
form  of  organizational  structure,  whereby  Activision  Holdings,  Inc.,  a
Delaware corporation (“Activision Holdings”), became the holding company
for Activision and its subsidiaries. The new holding company organizational
structure will allow Activision to manage its entire organization more effec-
tively and broadens the alternatives for future financings.

The holding company organizational structure was effected by a merger
conducted  pursuant  to  Section  251(g)  of  the  General  Corporation  Law 
of  the  State  of  Delaware,  which  provides  for  the  formation  of  a  holding 
company  structure  without  a  vote  of  the  stockholders  of  the  constituent 
corporations. In the merger, ATVI Merger Sub, Inc., a Delaware corporation,
organized for the purpose of implementing the holding company organiza-
tional  structure,  (the  “Merger  Sub”),  merged  with  and  into  Activision  with
Activision as the surviving corporation (the “Surviving Corporation”). Prior to
the  merger,  Activision  Holdings  was  a  direct,  wholly-owned  subsidiary  of
Activision  and  Merger  Sub  was  a  direct,  wholly-owned  subsidiary 
of  Activision  Holdings.  Pursuant  to  the  merger,  (i)  each  issued  and  out-
standing share of common stock of Activision (including treasury shares) was 

converted into one share of common stock of Activision Holdings, (ii) each
issued and outstanding share of Merger Sub was converted into one share
of the Surviving Corporation’s common stock, and Merger Sub’s corporate
existence  ceased,  and  (iii)  all  of  the  issued  and  outstanding  shares  of
Activision Holdings owned by Activision were automatically canceled and
retired. As a result of the merger, Activision became a direct, wholly-owned
subsidiary of Activision Holdings.

Immediately  following  the  merger,  Activision  changed  its  name  to
“Activision  Publishing,  Inc.”  and  Activision  Holdings  changed  its  name 
to  “Activision,  Inc.”  The  holding  company’s  common  stock  will  continue  to
trade on the Nasdaq National Market under the symbol ATVI.

The  conversion  of  shares  of  Activision’s  common  stock  in  the  merger
occurred  without  an  exchange  of  certificates.  Accordingly,  certificates 
formerly representing shares of outstanding common stock of Activision are
deemed  to  represent  the  same  number  of  shares  of  common  stock  of
Activision Holdings. The change to the holding company structure was tax
free for federal income tax purposes for stockholders.

These  transactions  had  no  impact  on  the  Company’s  consolidated 

financial statements.

38

Activision, Inc. and Subsidiaries

beneficially  own  15%  or  more  of  the  common  stock  of  the  Company,  the
Rights Plan “grandfathers” their current level of ownership, so long as they
do not purchase additional shares in excess of certain limitations.

The Company may redeem the rights for $.01 per right at any time until
the  first  public  announcement  of  the  acquisition  of  beneficial  ownership  of
15%  of  the  Company’s  common  stock.  At  any  time  after  a  person  has
acquired 15% or more (but before any person has acquired more than 50%)
of the Company’s common stock, the Company may exchange all or part of
the rights for shares of common stock at an exchange ratio of one share of
common stock per right. The rights expire on April 18, 2010.

As  discussed  in  Note  10,  the  Company  obtained  an  amendment  to 
its  U.S.  Facility  relating  to  the  Rights  Plan  and  the  Company’s  stock  repur-
chase plan.

1 6 .   S U B S E Q U E N T   E V E N T S — U N A U D I T E D

R e p u r c h a s e   P l a n

As of May 9, 2000, the Board of Directors authorized the Company to
purchase up to $15.0 million in shares of its common stock as well as its
convertible  subordinated  notes.  The  shares  and  notes  could  be  purchased
from time to time through the open market or in privately negotiated trans-
actions.  The  amount  of  shares  and  notes  purchased  and  the  timing  of 
purchases was based on a number of factors, including the market price of
the  shares  and  notes,  market  conditions,  and  such  other  factors  as  the
Company’s management deemed appropriate. The Company has financed
the  purchase  of  shares  with  available  cash.  As  of  June  19,  2000,  the
Company  has  repurchased  2.3  million  shares  of  its  common  stock  for
approximately $15.0 million.

S h a r e h o l d e r s ’   R i g h t s   P l a n

On  April  18,  2000,  the  Company’s  Board  of  Directors  approved  a
shareholders’  rights  plan  (the  “Rights  Plan”).  Under  the  Rights  Plan,  each
common  stockholder  at  the  close  of  business  on  April  19,  2000,  will
receive a dividend of one right for each share of common stock held. Each
right represents the right to purchase one one-hundredth (1/100) of a share
of  the  Company’s  Series  A  Junior  Preferred  Stock  at  an  exercise  price  of
$40.00.  Initially,  the  rights  are  represented  by  the  Company’s  common
stock certificates and are neither exercisable nor traded separately from the
Company’s  common  stock.  The  rights  will  only  become  exercisable  if  a 
person  or  group  acquires  15%  or  more  of  the  common  stock  of  the
Company, or announces or commences a tender or exchange offer which
would  result  in  the  bidder’s  beneficial  ownership  of  15%  or  more  of  the
Company’s common stock.

In  the  event  that  any  person  or  group  acquires  15%  or  more  of  the
Company’s  outstanding  common  stock  each  holder  of  a  right  (other  than
such  person  or  members  of  such  group)  will  thereafter  have  the  right  to
receive  upon  exercise  of  such  right,  in  lieu  of  shares  of  Series  A  Junior
Preferred Stock, the number of shares of common stock of the Company hav-
ing a value equal to two times the then current exercise price of the right. If
the Company is acquired in a merger or other business combination trans-
action  after  a  person  has  acquired  15%  or  more  the  Company’s  common
stock, each holder of a right will thereafter have the right to receive upon
exercise of such right a number of the acquiring company’s common shares
having a market value equal to two times the then current exercise price of
the right. For persons who, as of the close of business on April 18, 2000, 

39

Activision, Inc. and Subsidiaries

C e r t a i n   M a r k e t   I n f o r m a t i o n   a n d   R e l a t e d   S t o c k h o l d e r   M a t t e r s

The  Company’s  common  stock  is  quoted  on  the  Nasdaq  National

D I V I D E N D S

The Company paid no cash dividends in 2000 or 1999 and does not
intend to pay any cash dividends at any time in the foreseeable future. The
Company  expects  that  earnings  will  be  retained  for  the  continued  growth
and  development  of  the  Company’s  business.  In  addition,  the  Company’s
bank  credit  facility  currently  prohibits  the  Company  from  paying  dividends
on  its  common  stock.  Future  dividends,  if  any,  will  depend  upon  the
Company’s  earnings,  financial  condition,  cash  requirements,  future
prospects  and  other  factors  deemed  relevant  by  the  Company’s  Board 
of Directors.

Market under the symbol “ATVI.”

The following table sets forth for the periods indicated the high and low
reported  closing  sale  prices  for  the  Company’s  common  stock.  As  of  June
19,  2000,  there  were  approximately  5,000  holders  of  record  of  the
Company’s common stock.

Fiscal 1999

First Quarter ended June 30, 1998
Second Quarter ended September 30, 1998
Third Quarter ended December 31, 1998
Fourth Quarter ended March 31, 1999

Fiscal 2000

First Quarter ended June 30, 1999
Second Quarter ended September 30, 1999
Third Quarter ended December 31, 1999
Fourth Quarter ended March 31, 2000

Fiscal 2001

High

Low

$11.62
13.75
14.87
13.81

$14.56
17.75
17.50
17.69

$ 9.37
9.37
8.75
9.75

$10.31
12.63
13.94
12.06

First Quarter ended June 30, 2000

$11.13

$ 5.66

On  June  30,  2000,  the  reported  last  sales  price  for  the  Company’s 

common stock was $6.50.

40

Corporate

I n f o r m a t i o n

O F F I C E R S

Robert A. Kotick

Brian G. Kelly

Ronald Doornink

Chairman and Chief Executive Officer

Co-Chairman

President and Chief Operating Officer

William Chardavoyne

Executive Vice President and Chief Financial Officer

Lawrence Goldberg

Executive Vice President and Chief Corporate Officer

Daniel Hammett

Executive Vice President, Activision and President, Activision
Value Publishing

Michael Pole

Executive Vice President, Worldwide Studios

Michael J. Rowe

Executive Vice President, Human Resources

Ronald L. Scott

Richard Steele

Kathy P. Vrabeck

Stephen Crane

Scott Dodkins

George Rose

Bill Swartz

William Anker

Tricia Bertero

Brian Bezdek

Executive Vice President, Worldwide Publishing

Executive Vice President, Distribution

Executive Vice President, Global Brand Management

Sr. Vice President & Chief Technology Officer

Sr. Vice President, European Publishing

Sr. Vice President & General Counsel

Sr. Vice President, Activision Studios Japan

Vice President, Acquisitions

Vice President, Global Brand Management

Vice President, Business Planning and Development

Greg Goldstein

Vice President, Brand Development and Licensing

Joel Jewett

Chad Koehler

Jenniffer Koh

Maryanne Lataif

Julian Lynn-Evans

Tom McMahon

David Oxford

Brian Raffel

James Summers

Denise Walsh

John Watts

Paul Wylie

Vice President, Neversoft Entertainment

Vice President, Operations, Activision Value Publishing

Vice President, Corporate Controller

Vice President, Corporate Communications

Vice President, European Studios

Vice President, North American Publishing

Vice President, Sales, Activision Value Publishing

Vice President, Raven Studios

Vice President, Quality Assurance & Customer Support

Vice President, Creative Services

Vice President & Managing Director, Asia/Pacific Publishing

Vice President, Global Operations

B O A R D O F D I R E C T O R S

Robert A. Kotick

Brian G. Kelly

Barbara S. Isgur

Steven T. Mayer

Chairman and Chief Executive Officer

Co-Chairman

Former Senior Vice President, Stratagem

Former Chairman, Digital F/X, Inc.

Robert J. Morgado

Chairman, Maroley Media Group

Harold Brown

Partner, Gang, Tyre, Ramer & Brown, Inc.

C O R P O R A T E H E A D Q U A R T E R S
Activision, Inc.
3100 Ocean Park Boulevard
Santa Monica, California 90405
(310) 255-2000

O F F I C E S
Bentonville, Arkansas
Dallas, Texas
Eden Prairie, Minnesota
Madison, Wisconsin
Miami, Florida
New York, New York
Woodland Hills, California

Antwerp, Belgium
Argenteuil, France
Birmingham, United Kingdom
Burglengenfeld, Germany
Eemnes, The Netherlands
Ismaning, Germany
London, United Kingdom
Sydney, Australia
Tokyo, Japan

C O R P O R A T E C O U N S E L
Robinson Silverman Pearce Aronsohn & Berman, LLP
New York, New York

A U D I T O R
KPMG, LLP
Los Angeles, California

B A N K
PNC Bank
2 North Lake Avenue
Pasadena, California 91101

T R A N S F E R A G E N T
Continental Stock Transfer & Trust Company
2 Broadway
New York, New York 10004
(212) 509-4000

F O R W A R D - L O O K I N G S T A T E M E N T
The statements contained in this report that are not historical
facts are “forward-looking statements.” The company cautions
readers of this report that a number of important factors could
cause Activision’s actual future results to differ materially from
those expressed in any such forward-looking statements.
These important factors, and other factors that could affect
Activision, are described in the Company’s Annual Report 
on Form 10-K for the fiscal year ended March 31, 2000,
which was filed with the United States Securities and
Exchange Commission. Readers of this Annual Report are
referred to such filings.

W O R L D W I D E W E B S I T E
http://www.activision.com

E - M A I L
I R @activision.com

A N N U A L M E E T I N G
September 28, 2000
The Peninsula Hotel
9882 South Santa Monica Boulevard
Beverly Hills, California 90212

A N N U A L R E P O R T O N F O R M 1 0 - K
The company’s Annual Report on Form 10-K for the year
ended March 31, 2000 is available to shareholders 
without charge upon request from our corporate offices.

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3100 Ocean Park Boulevard
Santa Monica, CA 90405
phone: (310) 255-2000
(310) 255-2100
fax:

http://www.activision.com