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Activision Blizzard

atvi · NASDAQ Technology
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Ticker atvi
Exchange NASDAQ
Sector Technology
Industry Electronic Gaming & Multimedia
Employees 5001-10,000
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FY2001 Annual Report · Activision Blizzard
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corporate information

building the foundation for growth

2001

A n n u a l   R e p o r t

we’re primed forgrowth

as Sony’s PlayStation(cid:2) 2, Microsoft’s Xbox(cid:3), and Nintendo’s

GameCube(cid:3) and Game Boy (cid:2) Advance usher in a new era of 

video gaming. Internet connectivity, DVD capability and backward

compatibility will expand video gaming into a broader form of 

mass-market entertainment. The new video game systems, along with

the impending introduction of various wireless technologies and a more

ubiquitous broadband infrastructure, can push household penetration

to new heights. Activision’s strong brands, deep management and

proven development capabilities position us to leverage these exciting

market opportunities.

Financial Highlights

(in thousands of dollars except per share data)

2001

2000

2000*

1999

1998

1997

Net Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  620,183

572,205

583,930

436,526

312,906

190,446

Operating Income (Loss) . . . . . . . . . . . . . . . . . . . . 

39,807

(30,325)

39,867

26,667

9,218

11,497

Net Earnings (Loss) . . . . . . . . . . . . . . . . . . . . . . . . 

20,507

(34,088)

19,817

14,891

4,970

7,583

Earnings Per Common Share:

Basic Earnings (Loss) Per Share . . . . . . . . . . . . . 

0.82 

(1.38)

Diluted Earnings (Loss) Per Share . . . . . . . . . . . 

0.75

(1.38)

0.80

0.74

0.65

0.62

0.22

0.21

0.36

0.35

$700

$525

$350

$175

$0

$25

$20

$15

$10

$5

$0

$0.75

$0.60

$0.45

$0.30

$0.15

$0

’97 

’98

’99 

’00*

’01

Diluted Earnings Per Share
(per common share)

’97 

’98

’99 

’00*

’01

Net Earnings
(in millions of dollars)

’97 

’98

’99 

’00*

’01

Net Revenues
(in millions of dollars)

*Excludes charges incurred in conjunction with the implementation of the Company’s strategic restructuring plan in the fourth quarter of fiscal 2000.

1

Activision, Inc.

to our shareholders:

Fiscal 2001 marked a year of record performance for

Activision. The Company’s net revenues grew to $620 

million and net income rose to $21 million. Both net 
LucasArts Entertainment
revenues and net income were the highest in our history.
We ended the fiscal year as the #2 independent

We currently have 55 games in planning and development
for Sony’s PlayStation 2, Microsoft’s Xbox(cid:3) video game
system and Nintendo’s GameCube(cid:3) and Game Boy(cid:2)
Advance. We expect our investments in next-generation

With the launch of the PlayStation 2 last fall, fiscal 2001

of the world’s most recognized brands coupled with the

marked the beginning of a new cycle.

financial flexibility to capitalize on the opportunities

Over the last five years, we witnessed the 

afforded by the changes occurring within our industry. 

transformation of the video game industry from an 

We have better products, a greater number of strategic

products to fuel our revenue growth over the next few

enthusiast market to a well-established mass-market 

partners, more satisfied customers, the most productive

U.S. video game publisher on console and hand-held

    Marvel Entertainment

years and provide greater opportunities for operating

entertainment medium. The release of the next-generation

and dedicated employees and a stronger management than 

platforms and we were the fastest growing major publisher

margin expansion.

console systems will continue expanding the audience for

we have ever had.

overall. The market value of the Company is beginning to

        Viacom Consumer Products

Despite our increased investment in product 

development, our financial position is stronger than ever.

reflect the intrinsic value we have created over the last

decade. This fiscal year, the Company’s stock price rose

As a result of our record performance in fiscal 2001, we

102%, versus a 60% decline in the Nasdaq Composite

                 The Walt Disney Company

ended the year with a significantly strengthened balance

Index for the same period.

sheet. Our cash balance increased by $75 million to $126

Our brand focused multi-platform strategy 

million and we reduced our days sales outstanding from 

continues to drive our success. We achieved record 

94 days to 54 days.

financial results in a challenging software market, due to

We also significantly improved our capital 

our prudent planning and platform and product strategies

structure. As of June 21, 2001, we completed the 

that were well aligned with the market opportunities.

retirement of $60 million of Convertible Subordinated

FISCAL  2001 WAS A  GREAT YEAR 

FOR ACTIVISION

corporate information

Subordinated Notes elected to convert the Notes to 

Notes. Substantially all of the holders of the Convertible

During the fiscal year, Activision increased its U.S. dollar

market share on the console and hand-held systems by 3.3

share points, despite a 2% decline in the overall U.S. video

game market. We accomplished this by releasing products
based on well-established brands for the PC, PlayStation(cid:2)
game console and PlayStation(cid:2) 2 computer entertainment
system, Nintendo(cid:2) 64, Sega Dreamcast(cid:3) and Nintendo
Game Boy(cid:2) Color. More than 75% of our publishing 
revenue was derived from sales of games based on proven

common stock prior to the redemption date.

Additionally, we repaid in full the remaining 

$8.5 million balance of our three-year $25 million term

loan and renegotiated our revolving credit facility with 

a more favorable cost structure. Unencumbered by debt,

Activision now possesses greater financial flexibility as we

move into the growth cycle provided by the launch of the

new video game platforms.

REMARKABLE  GROWTH AWAITS  US

brand franchises, a key component of our business plan that

The launch of the next-generation gaming systems heralds

markedly increased the predictability of our operating results.

a new and exciting period in our industry. As we have seen

We gained market share across all of the gaming

with other platform introductions, the hardware cycles

platforms and achieved record financial performance while

comprise five-year increments. The first two years are 

increasing our product development spending on games for

staging years, followed by three years of rapid growth. 

the new generation console systems by $19 million dollars.

2001 Annual Report

2

video games. Many of the young people who grew up in

We remain steadfast in our commitment to operate

the 1980s and 1990s playing games are still playing today,

a professionally managed, highly disciplined Company — 

and millions of new consumers enter the market each year.

a company that is prosperous and growing, as well as

DRIVING  FUTURE  GROWTH

Activision is poised to capitalize on the tremendous 

opportunities ahead. For the past five years, we have 

been focused on building the infrastructure and scale 

necessary to be a leader in the interactive entertainment

business. In fiscal 2001, our goal was to increase our 

product development resources and strengthen our financial

position to take advantage of the market opportunities

ahead. We now have a strong foundation for the

financially prudent and focused on profitability. We are 

committed to delivering strong financial results while 

providing growing audiences around the world with the

most compelling interactive entertainment experiences.

We would like to thank our employees for their hard

work and dedication and our customers and shareholders

for their continued commitment and support.

Sincerely,

Company’s continued success.

Our product slate for fiscal year

2002 will fully leverage the current- and

new-generation console platforms and

includes the highest percentage of games

based on proven brand franchises in the

Company’s history. With over $600 million

in revenue, we have achieved a scale that

should provide greater predictability in our

operating results and opportunities

for operating margin expansion.

Activision’s market position

has never been stronger. We have a 

product portfolio based on some 

Robert A. Kotick
Chairman & 
Chief Executive Officer

Brian G. Kelly
Co-Chairman

Ronald Doornink
President & 
Chief Operating Officer 

3

Activision, Inc.

    
we’ve got the brands

A 20-year reputation for quality titles with great gameplay has

established Activision as a brand of choice among consumers. 

Our research has shown that Activision ranks as one of the most 

recognized names among interactive entertainment companies. Our

properties include established brands like Disney, Marvel, Star Trek, 

Star Wars and Tony Hawk as well as emerging brands like 

Mat Hoffman. Recognized brands provide us with

to our shareholders:

consistency and predictability in our financial results 

and emerging brands offer us significant financial 

potential for the future.

LucasArts Entertainment

    Marvel
    Marvel

Marvel Entertainment

        Viacom Consumer Products

                 The Walt Disney Company

2001 Annual Report

4

corporate information

LEVERAGING  BRANDS ACROSS 

MULTIPLE  PLATFORMS

All of Activision’s brands are selected and designed 

to deliver compelling interactive entertainment 

experiences to audiences around the world.

During the fiscal year, we achieved record 

performance despite a market transition. Our results can

be attributed to our strategy of leveraging our brands

across multiple gaming platforms and the fact that 75% 

of our revenues were derived from games based on proven

franchises. As a result of these strategies and our strong

product portfolio, Activision was the only U.S. publisher

to have top-ten games on all the established console and

hand-held platforms during calendar 2000. 

The success of our brands is based on our insight

into consumer trends and behaviors. In fiscal 1999, we were

one of the first video game companies to recognize the

growing popularity of action sports. In 1999, we dominated

the action sports video game market with the success of

Tony Hawk’s Pro Skater. In September 2000, we launched

the sequel, Tony Hawk’s Pro Skater 2 which became the 

#1 selling PlayStation game in dollars sales for the calendar

year. Last year, the Tony Hawk franchise accounted for

more than $150 million in publishing revenues worldwide.

The success of the Tony Hawk’s Pro Skater 

franchise, as well as our recently released BMX biking 

game Mat Hoffman’s Pro BMX, have established Activision

as the leader in this rapidly growing category with a 65%

market share.

In fiscal year 2002, Activision plans to develop 

and release a dynamic slate of games across all platforms

including the PlayStation 2, PlayStation, Xbox, GameCube,

Game Boy Advance, Game Boy Color, Nintendo 64,
Dreamcast and PC. Our lineup includes Bloody Roar(cid:2) 3;
Bomberman(cid:2) Tournament; Doom(cid:3); Jackie 
Chan Adventures(cid:2); Mat Hoffman’s Pro
BMX(cid:2); Pinobee(cid:2): Wings of Adventure; 
Return to Castle Wolfenstein(cid:2); Shaun Palmer’s
Pro Snowboarder(cid:2); Spider-Man 2 Enter:
Electro(cid:2); Star Trek(cid:3): Armada II; 
Star Trek(cid:3) Bridge Commander(cid:2);
Stuart Little(cid:2): The Journey 
Home; Supercar Street Challenge(cid:2);
The Weakest Link(cid:2); Tomb Raider: Curse of 
the Sword(cid:2); Tony Hawk’s Pro Skater(cid:2) 3; and 
X-Men: Mutant Academy 2(cid:2).

5

Activision, Inc.

we’ve got game

With the launch of Sony’s PlayStation 2, calendar 2000 marked the

beginning of another transition phase for the industry. Calendar 2001

will benefit from the release of three additional gaming platforms —

Microsoft’s Xbox and Nintendo’s GameCube and Game Boy Advance.

By allowing consumers to play games with greater levels of realism 

and detail, watch DVD movies, listen to CDs and access the Internet,

these new systems will increase the installed base of gamers to

unprecedented levels.

2001 Annual Report

6

PREPPED  FOR  NEXT-GENERATION  CONSOLES

Activision’s strong brands with proven market performance

During fiscal 2002, we plan to increase the 

and its multi-platform development strategy should

number of games based on branded properties and designed

continue to give the Company an advantage in the new

by proven development talent. We believe that established

console era. Our established brands provide us with the

brands and franchises with broad appeal are more critical

flexibility to investigate and develop new properties and

than ever before as new consumers are apt to buy games

game concepts without sacrificing the financial stability

based on branded rather than unbranded properties.

and predictability that is crucial to our investors.

Publishers with easily recognizable franchises should be

Past experience has shown us the importance 

better positioned to take advantage of the mass-market

of having a strong slate of products for these new game 

opportunities on the current hardware systems, as well 

systems as the installed base increases. During fiscal 2001,

as to capitalize on the next-generation console systems.

we doubled our product development spending on games

These factors, coupled with our industry-leading

for the next-generation platforms. We believe that over the

development capabilities and worldwide distribution 

next two years, our game slate will allow us to take full

network, will allow Activision to take full advantage 

advantage of the accelerated market growth resulting from

of the future market opportunities presented by the 

these new platform launches.

next-generation console systems. 

7

Activision, Inc.

we’re connected

Emerging technologies are changing our lives. The infrastructure 

for global communication is forming at a breakneck pace, driven by 

the thirst to move information in real time over the Internet. With

microprocessors being incorporated into numerous electronic devices

from digital assistants to cellular telephones, the reach of interactive

entertainment is growing faster than ever. These new technologies will

provide consumers in different time zones, continents and cultures with

previously unimaginable game experiences. By continuing to leverage

our multi-platform strategy, Activision will be able to take advantage 

of the growth and margin expansion opportunities afforded by these

new systems.

2001 Annual Report

88

Selected Consolidated Financial Data

The following table summarizes certain selected consolidated financial
data,  which  should  be  read  in  conjunction  with  the  Company’s
Consolidated  Financial  Statements  and  Notes  thereto  and  with
Management’s  Discussion  and  Analysis  of  Financial  Condition  and
Results of Operations included elsewhere herein. The selected consoli-
dated  financial  data  presented  below  as  of  and  for  each  of  the  fiscal

years in the five-year period ended March 31, 2001 are derived from the
audited  consolidated  financial  statements  of  the  Company.  The
Consolidated Balance Sheets as of March 31, 2001 and 2000 and the
Consolidated  Statements  of  Operations  and  Statements  of  Cash  Flows
for each of the fiscal years in the three-year period ended March 31, 2001,
and the reports thereon, are included elsewhere in this Annual Report.

Fiscal years ended March 31, (In thousands, except per share data)

2001

2000

1999

1998

1997

Restated (1)

STATEMENT  OF  OPERATIONS  DATA:

Net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $620,183
324,907
Cost of sales—product costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
89,702
Cost of sales—royalties and software amortization. . . . . . . . . . . . . 
39,807
Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
32,544
Income (loss) before income tax provision . . . . . . . . . . . . . . . . . . . 
20,507
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
0.82
Basic earnings (loss) per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Diluted earnings (loss) per share . . . . . . . . . . . . . . . . . . . . . . . . . . 
0.75
24,865
Basic weighted average common shares outstanding . . . . . . . . . . . . 
27,400
Diluted weighted average common shares outstanding . . . . . . . . . . 

SELECTED OPERATING DATA:

$572,205
319,422
91,238
(30,325)
(38,736)
(34,088)
(1.38)
(1.38)
24,691
24,691

$436,526
260,041
36,990
26,667
23,636
14,891
0.65
0.62
22,861
23,932

$312,906
176,188
29,840
9,218
8,106
4,970
0.22
0.21
22,038
22,909

$190,446
103,124
13,108
11,497
11,578
7,583
0.36
0.35
20,961
21,650

EBITDA (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

46,075

15,541

33,155

14,564

15,690

CASH (USED IN) PROVIDED BY:

Operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

147,529
(74,595)
2,547

77,389
(99,547)
42,028

18,190
(64,331)
7,220

As of March 31,

BALANCE SHEET DATA:

2001

2000

1999

Working capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $182,980
125,550
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
10,316
Goodwill, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
359,957
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
63,401
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Redeemable and convertible preferred stock . . . . . . . . . . . . . . . . . . 
—
181,306
Shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$158,225
49,985
12,347
309,737
73,778
—
132,009

$136,355
33,037
21,647
283,345
61,143
—
127,190

31,670
(43,814)
62,862

Restated

1998

$115,782
74,319
23,473
229,366
61,192
—
97,475

4,984
(19,617)
11,981

1997

$ 52,142
23,352
23,756
132,203
5,907
1,500
80,321

(1) Consolidated financial information for fiscal years 1999–1996 has been restated retroactively for the effects of the September 1999 acquisition of Neversoft, accounted for as a pooling of interests. Consolidated financial
information for fiscal years 1998–1996 has been restated retroactively for the effects of the acquisitions of S.B.F. Services, Limited dba Head Games Publishing and CD Contact Data GmbH, in June 1998 and September
1998, respectively, accounted for as pooling of interests. Consolidated financial information for fiscal year 1997 has been restated retroactively for the effects of the acquisitions of Raven Software Corporation, NBG EDV
Handels—und Verlags GmbH and Combined Distribution (Holdings) Limited in November 1997, August 1997 and November 1997, respectively, accounted for as pooling of interests.

(2) EBITDA represents income (loss) before interest, income taxes and, depreciation and amortization on property and equipment and goodwill. The Company believes that EBITDA provides useful information regarding 
the Company’s ability to service its debt; however, EBITDA does not represent cash flow from operations as defined by generally accepted accounting principles and should not be considered a substitute for net income, as an
indicator of the Company’s operating performance, or cash flow or as a measure of liquidity.

9

Activision, Inc.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

OVERVIEW

The  Company  is  a  leading  international  publisher,  developer  and  dis-
tributor  of  interactive  entertainment  and  leisure  products.  The
Company currently focuses its publishing, development and distribution
efforts on products designed for personal computers (“PCs”) as well as
the  Sony  PlayStation  (“PSX”)  and  PlayStation  2  (“PS2”)  and
Nintendo  N64  (“N64”)  console  systems  and  Nintendo  Game  Boy
hand-held game devices. The Company is also currently focusing on the
development of products for Microsoft Xbox (“Xbox”) and Nintendo
GameCube console systems and Nintendo Game Boy Advance hand-held
device.  During  January  2001,  Sega  Corp.,  the  maker  of  the  Sega
Dreamcast (“Dreamcast”) console system announced that it would quit
making the Dreamcast in March 2001. Net revenues from the Dreamcast
have historically represented only a small percentage of the Company’s
total net revenues. Accordingly, the Company believes that the departure
of the Dreamcast console system from the market will not have a mate-
rial impact upon its financial position or results of operations.

The Company distributes its products worldwide through its direct
sales  forces,  through  its  distribution  subsidiaries,  and  through  third
party distributors and licensees.

The Company’s financial information as of and for the year ended
March  31,  1999  has  been  restated  to  reflect  the  effect  of  pooling  of
interests transactions as discussed elsewhere in this Annual Report.

The Company recognizes revenue from the sale of its products once
they  are  shipped  and  are  available  for  general  release  to  customers.
Subject  to  certain  limitations,  the  Company  permits  customers  to
obtain exchanges and returns within certain specified periods and pro-
vides  price  protection  on  certain  unsold  merchandise.  Revenue  from
product  sales  is  reflected  after  deducting  the  estimated  allowance  for
returns  and  price  protection.  Management  of  the  Company  estimates
the amount of future returns and price protection based upon historical
results and current known circumstances. With respect to license agree-
ments that provide customers the right to multiple copies in exchange
for guaranteed amounts, revenue is recognized upon delivery. Per copy
royalties on sales that exceed the guarantee are recognized as earned.

Cost of sales-product costs represents the cost to purchase, manu-
facture  and  distribute  PC  and  console  product  units.  Manufacturers 
of  the  Company’s  PC  software  are  located  worldwide  and  are  readily
available.  Console  CDs  and  cartridges  are  manufactured  by  the 
respective video game console manufacturers, Sony, Nintendo and Sega
or  its  agents,  who  often  require  significant  lead  time  to  fulfill  the
Company’s orders.

Cost  of  sales-royalties  and  software  amortization  represents
amounts due developers, product owners and other royalty participants
as a result of product sales, as well as amortization of capitalized soft-
ware development costs. The costs incurred by the Company to develop
products  are  accounted  for  in  accordance  with  accounting  standards
that  provide  for  the  capitalization  of  certain  software  development 
costs  once  technological  feasibility  is  established  and  such  costs  are
determined to be recoverable. Additionally, various contracts are main-
tained  with  developers,  product  owners  or  other  royalty  participants,
which state a royalty rate, territory and term of agreement, among other
items. Commencing upon product release, prepaid royalties and capital-
ized  software  costs  are  amortized  to  cost  of  sales—royalties  and 
software  amortization  based  on  the  ratio  of  current  revenues  to  total
projected revenues, generally resulting in an amortization period of one
year or less.

For  products  that  have  been  released,  management  evaluates  the
future recoverability of prepaid royalties and capitalized software costs
on a quarterly basis. Prior to a product’s release, the Company charges to
expense, as part of product development costs, capitalized costs when, in
management’s estimate, such amounts are not recoverable. The following
criteria is used to evaluate recoverability: historical performance of com-
parable products; the commercial acceptance of prior products released
on a given game engine; orders for the product prior to its release; esti-
mated performance of a sequel product based on the performance of the
product on which the sequel is based; and actual development costs of a
product as compared to the Company’s budgeted amount.

The following table sets forth certain consolidated statements of operations data for the periods indicated as a percentage of total net revenues

and also breaks down net revenues by territory and platform, as well as operating income by business segment:

Fiscal years ended March 31, (In thousands)

2001

2000

1999

Net revenues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$620,183

100%

$572,205

100%

$436,526

100%

Costs and expenses:

Cost of sales—product costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Cost of sales—royalties and software amortization . . . . . . . . . . . . . . . . . . 
Product development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
General and administrative. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Amortization of intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

324,907
89,702
41,396
85,378
37,491
1,502

Total costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

580,376

Income (loss) from operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Interest income (expense), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Income (loss) before income tax provision . . . . . . . . . . . . . . . . . . . . . . . . 
Income tax provision (benefit). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

39,807
(7,263)

32,544
12,037

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$20,507

52%
14%
8%
14%
6%
0%

94%

6%
(1%)

5%
2%

3%

319,422
91,238
26,275
87,303
36,674
41,618

602,530

(30,325)
(8,411)

(38,736)
(4,648)

$(34,088)

56%
16%
5%
15%
6%
7%

105%

(5%)
(2%)

(7%)
(1%)

(6%)

260,041
36,990
22,875
66,420
21,948
1,585

409,859

26,667
(3,031)

23,636
8,745

$14,891

60%
9%
5%
15%
5%
0%

94%

6%
(1%)

5%
2%

3%

2001 Annual Report

10

Fiscal years ended March 31, (In thousands)

NET REVENUES BY TERRITORY:

2001

2000

1999

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$352,893
256,228
11,062

57%
41%
2%

$282,847
277,485
11,873

49%
49%
2%

$149,705
278,032
8,789

34%
64%
2%

Total net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$620,183

100%

$572,205

100%

$436,526

100%

ACTIVITY/PLATFORM MIX:

Publishing:

Console . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
PC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$349,528
116,534

Total publishing net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

466,062

Distribution:

Console . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
PC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

117,365
36,756

Total distribution net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

154,121

75%
25%

75%

76%
24%

25%

$281,204
115,487

396,691

129,073
46,441

175,514

71%
29%

69%

74%
26%

31%

$111,662
93,880

205,542

156,584
74,400

230,984

54%
46%

47%

68%
32%

53%

Total net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$620,183

100%

$572,205

100%

$436,526

100%

OPERATING INCOME (LOSS)

Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Distribution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 35,687
4,120

Total operating income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 39,807

5%
1%

6%

$(35,049)
4,724

$(30,325)

(6%)
1%

(5%)

$ 12,398
14,269

$ 26,667

3%
3%

6%

RESULTS  OF  OPERATIONS—FISCAL YEARS  ENDED

MARCH  31, 2001 AND  2000

Net income for fiscal year 2001 was $20.5 million or $0.75 per diluted
share,  as  compared  to  net  loss  of  $34.1  million  or  $1.38  per  diluted
share in fiscal year 2000. The 2000 results were negatively impacted by
a  strategic  restructuring  charge  totaling  $70.2  million,  approximately
$61.8 million net of tax, or $2.50 per diluted share. See the analysis of
the results of operations for the fiscal years ended March 31, 2000 and
1999 for a detailed discussion of the restructuring plan. During fiscal
2001, the Company completed those restructuring initiatives.

Net  Revenues
Net revenues for the year ended March 31, 2001 increased 8% from the
same  period  last  year,  from  $572.2  million  to  $620.2  million.  This
increase  was  driven  by  the  performance  of  the  Company’s  publishing
segment, partially offset by declines experienced in the Company’s dis-
tribution segment.

Publishing  net  revenues  for  the  year  ended  March  31,  2001
increased  17%  from  $396.7  million  to  $466.1  million.  This  increase
primarily  was  due  to  publishing  console  net  revenues  increasing  24%
from $281.2 million to $349.5 million. The increase in publishing con-
sole net revenues was attributable to the release in fiscal 2001 of several
titles that sold very well in the marketplace, including Tony Hawk’s Pro
Skater 2 (PSX, Dreamcast and Game Boy), Spider-Man (PSX, N64 and
Game  Boy),  X-Men Mutant Academy (PSX  and  Game  Boy),  as  well  as 
continuing strong sales of the original Tony Hawk’s Pro Skater (PSX and
N64). Publishing PC net revenues for the year ended March 31, 2001
remained  relatively  constant  with  the  prior  year,  increasing  1%  from
$115.5 million to $116.5 million.

For  the  year  ended  March  31,  2001,  distribution  net  revenues
decreased  12%  from  prior  fiscal  year  from  $175.5  million  to  $154.1
million. The decrease was mainly attributable to the continued weakness

in  the  European  console  market  as  a  result  of  the  transition  to  next-
generation console systems. Based on previous new hardware launches,
the Company expects that its distribution business will benefit in future
periods from the introduction of PS2 and other next-generation con-
soles.  In  the  fourth  quarter  of  fiscal  2001,  distribution  had  its  best
results in eight quarters, reflecting the accelerating opportunities from
the introduction of new console systems.

Domestic net revenues grew 25.0% from $282.8 million to $352.9
million. International net revenues decreased by 8% from $289.4 million
to $267.3 million. The increase in domestic net revenues is reflective of
the increases in the Company’s publishing segment as described above
and  the  decrease  in  international  net  revenues  is  reflective  of  the
declines in the Company’s distribution segment as described above.

Costs  and  Expenses
Cost of sales—product costs represented 52% and 56% of net revenues
for the year ended March 31, 2001 and 2000, respectively. The decrease
in cost of sales—product costs as a percentage of net revenues for the
year ended March 31, 2001 was due to the decrease in distribution net
revenue, partially offset by a higher publishing console net revenue mix.
Distribution products have a higher per unit product cost than publish-
ing products, and console products have a higher per unit product cost
than PC products.

Cost  of  sales—royalty  and  software  amortization  expense  repre-
sented  14%  and  16%  of  net  revenues  for  the  year  ended  March  31,
2001 and 2000, respectively. The decrease in cost of sales—royalty and
software amortization expense as a percentage of net revenues is reflec-
tive of the $11.9 million of write-offs recorded in the fourth quarter of
fiscal  2000  relating  to  the  Company’s  restructuring  plan  as  later
described in the analysis of the results of operations for the fiscal years
ended March 31, 2000 and 1999.

11

Activision, Inc.

Product development expenses of $41.4 million and $26.3 million
represented 8% and 5% of net revenues for the fiscal year ended March
31,  2001  and  2000,  respectively.  These  increases  in  product  develop-
ment expenses in dollars and as a percentage of net revenues reflect the
Company’s investment in the development of products for next-generation
console  and  hand-held  devices,  including  PS2,  Xbox,  GameCube  and
Game Boy Advance. The increases are also reflective of the increase in
the  number  of  titles  expected  to  be  released  in  fiscal  2002,  52  titles,
compared  to  fiscal  2001,  35  titles.  Of  the  52  titles  expected  to  be
released  in  fiscal  2002,  19  titles  are  for  next-generation  platforms,
which have higher development costs than existing-platform titles.

Sales and marketing expenses of $85.4 million and $87.3 million
represented  14%  and  15%  of  net  revenues  for  the  fiscal  year  ended
March  31,  2001  and  2000,  respectively.  This  decrease  reflects  the
Company’s ability to generate savings by building on the existing aware-
ness of our branded products and sequel titles sold during fiscal 2001.
General and administrative expenses for the year ended March 31,
2001 remained constant with the prior fiscal year, increasing 2% from
$36.7 million to $37.5 million. As a percentage of net revenues, fiscal
2001 general and administrative expenses also remained relatively con-
stant with the prior fiscal year at approximately 6%.

Amortization  of  intangibles  decreased  substantially  from  $41.6
million in fiscal 2000 to $1.5 million in fiscal 2001. This was due to
the write-off in fiscal 2000 of goodwill acquired in purchase acquisi-
tions in conjunction with the Company’s restructuring plan as subse-
quently described.

Operating  Income  (Loss)
Operating income (loss) for the year ended March 31, 2001, was $39.8
million, compared to $(30.3) million in fiscal 2000. This increase in
consolidated operating income is primarily the result of increased oper-
ating income in the Company’s publishing business.

Publishing operating income (loss) for the year ended March 31,
2001 increased to $35.7 million, compared to $(35.0) million in the
prior fiscal year. The increase reflects the charges incurred in fiscal 2000
in conjunction with the Company’s restructuring plan as subsequently
described,  which  predominantly  impacted  the  Company’s  publishing
segment. Distribution operating income for the year ended March 31,
2001  remained  flat  at  $4.1  million,  compared  to  $4.7  million  in  the
prior fiscal year.

Other  Income  (Expense)
Interest expense, net of interest income, decreased to $7.3 million for
the year ended March 31, 2001, from $8.4 million for the year ended
March  31,  2000.  This  decrease  in  interest  expense  was  due  to  lower
average borrowings on the revolving portion of the Company’s $125.0
million  term  loan  and  revolving  credit  facility  (the  “U.S.  Facility”) 
during  fiscal  2001  when  compared  to  prior  fiscal  year,  as  well  as
increased interest earned as a result of higher investable cash balances
throughout the year.

Provision  for  Income Taxes
The  income  tax  provision  of  $12.0  million  for  the  fiscal  year  ended
March  31,  2001,  reflects  the  Company’s  effective  income  tax  rate  of
approximately  37%.  The  significant  items  generating  the  variance
between the Company’s effective rate and its statutory rate of 35% are

state taxes and nondeductible goodwill amortization, partially offset by
a decrease in the Company’s deferred tax asset valuation allowance and
research  and  development  tax  credits.  The  realization  of  deferred  tax
assets  primarily  is  dependent  on  the  generation  of  future  taxable
income.  Management  believes  that  it  is  more  likely  than  not  that  the
Company will generate taxable income sufficient to realize the benefit
of net deferred tax assets recognized.

RESULTS  OF  OPERATIONS—FISCAL YEARS  ENDED

MARCH  31, 2000 AND  1999

Net loss for fiscal year 2000 was $34.1 million or $1.38 per diluted
share, as compared to net income of $14.9 million or $0.62 per diluted
share in fiscal year 1999. The 2000 results were negatively impacted by
a  strategic  restructuring  charge  totaling  $70.2  million,  approximately
$61.8 million net of tax, or $2.50 per diluted share.

Strategic  Restructuring  Plan
In the fourth quarter of fiscal 2000, the Company finalized a strategic
restructuring plan to accelerate the development and sale of interactive
entertainment and leisure products for the next-generation consoles and
the Internet. Costs associated with this plan amounted to $70.2 mil-
lion, approximately $61.8 million net of taxes, and were recorded in the
consolidated statement of operations in the fourth quarter of fiscal year
2000 and classified as follows (amounts in millions):

Net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $11.7
11.9
Cost of sales—royalties and software amortization. . . . . . . . . . . . . . . . 
4.2
Product development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
5.2
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
37.2
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$70.2

The component of the charge included in amortization of intangi-
ble  assets  represented  a  write  down  of  intangibles  including  goodwill,
relating  to  Expert  Software,  Inc.  (“Expert”),  one  of  the  Company’s
value  publishing  subsidiaries,  totaling  $26.3  million.  The  Company
consolidated Expert into Head Games, forming one integrated business
unit. As part of this consolidation, the Company discontinued substan-
tially  all  of  Expert’s  product  lines,  terminated  substantially  all  of
Expert’s employees and phased out the use of the Expert name. In addi-
tion, a $10.9 million write down of goodwill relating to TDC, an OEM
business unit, was recorded. During fiscal 1999, the OEM market went
through  radical  changes  due  to  price  declines  of  PCs  and  hardware
accessories.  The  sum  of  the  undiscounted  future  cash  flow  of  these
assets was not sufficient to cover the carrying value of these assets and
as such was written down to fair market value.

The component of the charge included in net revenues and general and
administrative expense represents costs associated with the planned termi-
nation of a substantial number of third party distributor relationships in
connection with the Company’s realignment of its worldwide publishing
business to leverage its existing sales and marketing organizations and
improve  the  control  and  management  of  its  products.  These  actions
resulted in an increase in the allowance for sales returns of $11.7 million
and the allowance for doubtful accounts of $3.4 million. The plan also
included a severance charge of $1.2 million for employee redundancies.

2001 Annual Report

12

The  components  of  the  charge  included  in  cost  of  sales—royalties
and  software  amortization  and  product  development  represent  costs  to
write down certain assets associated with exiting certain product lines and
re-evaluating other product lines which resulted in reduced expectations.
During fiscal 2001, the Company completed the restructuring ini-
tiatives associated with the fiscal 2000 restructuring plan without any
significant adjustments.

Net  Revenues
Net revenues for the year ended March 31, 2000 increased 31% from the
same period last year, from $436.5 million to $572.2 million. The increase
was due to a 53% increase in console net revenues from $268.2 million to
$410.3 million, slightly offset by a 4% decrease in PC net revenues from
$168.3 million to $161.9 million. Domestic net revenues grew 89% from
$149.7 million to $282.8 million. International net revenues remained
fairly constant, increasing 1% from $286.8 million to $289.4 million.

Publishing  net  revenues  for  the  year  ended  March  31,  2000
increased 93% from $205.5 million to $396.7 million. This increase pri-
marily was due to publishing console net revenues increasing 152% from
$111.7  million  to  $281.2  million.  The  increase  in  publishing  console
net  revenues  was  attributable  to  the  release  in  fiscal  2000  of  a  larger
number of titles that sold well in the marketplace, including Blue Stinger
(Dreamcast), Space Invaders (PlayStation, N64 and Game Boy Color) and
Disney/Pixar’s Toy Story 2 (PlayStation and N64), Disney’s Tarzan (N64
and  Game  Boy),  Disney/Pixar’s  A Bug’s Life (N64),  Vigilante 8: Second
Offense (PlayStation,  N64  and  Game  Boy),  WuTang:  Shaolin  Style
(PlayStation)  and  Tony Hawk’s Pro Skater (PlayStation,  N64  and  Game
Boy). Publishing PC net revenues for the year ended March 31, 2000
increased 23% from $93.9 million to $115.5 million. This increase pri-
marily was due to the release of QUAKE III Arena, Cabela’s Big Game Hunter
III, Star Trek: Hidden Evil, Star Trek: Armada and Soldier of Fortune.

For  the  year  ended  March  31,  2000,  distribution  net  revenues
decreased  24%  from  prior  fiscal  year  from  $231.0  million  to  $175.5
million. The decrease was mainly attributable to the pricing reductions
initiated by leading retail chains in the United Kingdom (the “UK”),
which in turn reduced market share for the independent retail channel in
the  UK  to  which  the  Company’s  CentreSoft  subsidiary  is  the  sole
authorized  Sony  PlayStation  distributor,  as  well  as  the  unfavorable
impact of foreign currency translation rates.

Net OEM licensing, on-line and other revenues for the fiscal year
ended March 31, 2000 increased 40% from $19.0 million to $26.7 mil-
lion. The increase was primarily due to an increase in licensing revenues,
partially  offset  by  a  decrease  in  OEM  revenues.  Licensing  revenues
increased  due  to  an  increase  in  the  number  of  licensing  arrangements
entered  into  by  the  Company  during  fiscal  2000.  OEM  revenues
decreased  due  to  the  radical  changes  being  experienced  in  the  OEM
market in fiscal 2000, which resulted from declining prices of personal
computers  and  hardware  accessories  and  the  reluctance  of  hardware
manufacturers to produce large inventories.

Costs  and  Expenses
Cost of sales—product costs represented 56% and 60% of net revenues
for the year ended March 31, 2000 and 1999, respectively. The decrease
in cost of sales—product costs as a percentage of net revenues for the
year ended March 31, 2000 was due to the decrease in distribution net
revenue, partially offset by a higher publishing console net revenue mix. 

Distribution products have a higher per unit product cost than publish-
ing products, and console products have a higher per unit product cost
than PC products.

Cost  of  sales—royalty  and  software  amortization  expense 
represented 16% and 9% of net revenues for the year ended March 31,
2000 and 1999, respectively. The increase in cost of sales—royalty and
software amortization expense as a percentage of net revenues was pri-
marily due to changes in the Company’s product mix, with an increase
in the number of branded products with higher royalty obligations as
compared to the prior fiscal year and increases in amortization expenses
relating to the release of a greater number of products with capitalizable
development costs. The increase also partially resulted from $11.9 mil-
lion of write-offs recorded in the fourth quarter of fiscal 2000 relating
to the Company’s restructuring plan as previously described.

Product development expenses for the year ended March 31, 2000
increased  15%  from  the  same  period  last  year  from  $22.9  million  to
$26.3 million. The increase was primarily due to a $4.2 million charge
to product development costs relating to the Company’s restructuring
plan as previously described.

As a percentage of net revenues, total product creation costs (i.e.,
royalties and software amortization expense plus product development
expenses)  increased  from  14%  to  21%  for  the  year  ended  March  31,
2000. Such increases were attributable to the increases in product devel-
opment costs, as described above.

Sales  and  marketing  expenses  for  the  year  ended  March  31,  2000
increased  31%  from  the  same  period  last  year,  from  $66.4  million  to
$87.3 million, but remained relatively constant as a percentage of net rev-
enues at 15% at March 31, 2000 and 1999. The increase in the amount
of sales and marketing expenses primarily was due to an increase in the
number of titles released and an increase in television advertising during
the final quarter of fiscal 2000 to support the Company’s premium titles.
General and administrative expenses for the year ended March 31,
2000 increased 67% from the prior fiscal year, from $21.9 million to
$36.7 million. As a percentage of net revenues, general and administra-
tive expenses remained relatively constant at approximately 5% to 6%.
The increase in the amount of general and administrative expenses was
due to an increase in worldwide administrative support needs and head-
count  related  expenses  and  charges  incurred  in  conjunction  with  the
Company’s restructuring plan previously described.

Amortization of intangibles increased substantially from $1.6 mil-
lion in fiscal 1999 to $41.6 million in fiscal 2000. This was due to the
write-off of goodwill acquired in purchase acquisitions.

Operating  Income  (Loss)
Operating  income  (loss)  for  the  year  ended  March  31,  2000,  was
$(30.3) million, compared to $26.7 million in fiscal 1999.

Publishing operating income (loss) for the year ended March 31,
2000 decreased 382% to $(35.0) million, compared to $12.4 million in
the prior fiscal year. The decrease reflects the charges incurred in con-
junction with the Company’s restructuring plan as previously described,
which  predominantly  impacted  the  Company’s  publishing  segment.
Distribution  operating  income  for  the  year  ended  March  31,  2000
decreased 67% to $4.7 million, compared to $14.3 million in the prior
fiscal year. The period over period change primarily was due to a decrease
in distribution sales and the UK price reductions, as noted earlier.

13

Activision, Inc.

Other  Income  (Expense)
Interest expense, net of interest income, increased to $8.4 million for
the year ended March 31, 2000, from $3.0 million for the year ended
March 31, 1999. This increase primarily was the result of interest costs
associated  with  the  Company’s  $125  million  term  loan  and  revolving
credit facility obtained in June 1999.

Provision  for  Income Taxes
The income tax benefit of $4.6 million for the year ended March 31,
2000  reflected  the  Company’s  effective  income  tax  rate  of  approxi-
mately 12%. The significant items that generated the variance between
the Company’s effective rate and its statutory rate of 34% were nonde-
ductible  goodwill  amortization  and  an  increase  in  the  Company’s
deferred  tax  asset  valuation  allowance,  partially  offset  by  research 
and development tax credits. The realization of deferred tax assets pri-
marily  is  dependent  on  the  generation  of  future  taxable  income.
Management believes that it is more likely than not that the Company

will  generate  taxable  income  sufficient  to  realize  the  benefit  of  net
deferred tax assets recognized.

Quarterly  Operating  Results
The Company’s quarterly operating results have in the past varied sig-
nificantly  and  will  likely  vary  significantly  in  the  future,  depending 
on  numerous  factors,  several  of  which  are  not  under  the  Company’s
control.  See  “Management’s  Discussion  and  Analysis  of  Financial
Condition and Results of Operations—Strategic Restructuring Plan.”
The Company’s business also has experienced and is expected to con-
tinue to experience significant seasonality, in part due to consumer buy-
ing patterns. Net revenues typically are significantly higher during the
fourth calendar quarter, primarily due to the increased demand for con-
sumer software during the year-end holiday buying season. Accordingly,
the Company believes that period-to-period comparisons of its operat-
ing results are not necessarily meaningful and should not be relied upon
as indications of future performance.

The following table is a comparative breakdown of the Company’s quarterly results for the immediately preceding eight quarters (amounts in

thousands, except per share data):

Quarter ended

Net revenues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Operating income (loss) . . . . . . . . . . . . . . . . . . . 
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . 
Basic earnings (loss) per share . . . . . . . . . . . . . . . 
Diluted earnings (loss) per share . . . . . . . . . . . . . 

March 31,
2001

$126,789
2,015
875
0.03
0.03

Dec. 31,
2000

$264,473
34,754
20,505
0.84
0.70

Sept. 30,
2000

$144,363
9,536
4,306
0.18
0.17

June 30,
2000

March 31,
2000 (1)

Dec. 31,
1999

Sept. 30,
1999

June 30,
1999 (2)

$84,558
(6,498)
(5,179)
(0.21)
(0.21)

$103,838
(65,990)
(52,877)
(2.07)
(2.07)

$268,862 $115,363
3,525
1,063
0.04
0.04

38,241
22,301
0.89
0.75

$84,142
(6,101)
(4,575)
(0.19)
(0.19)

(1) See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Strategic Restructuring Plan.”
(2) Restated for acquisition of Neversoft.

LIQUIDITY AND  CAPITAL  RESOURCES

The  Company’s  cash  and  cash  equivalents  increased  $75.6  million,
from $50.0 million at March 31, 2000 to $125.6 million at March 31,
2001. This was in comparison to a $17.0 million increase in cash flows
in  fiscal  year  2000  from  $33.0  million  at  March  31,  1999  to  $50.0
million  at  March  31,  2000.  This  increase  in  cash  in  fiscal  year  2001
resulted  from  $81.6  million  and  $2.5  million  provided  by  operating
activities  and  financing  activities,  respectively,  offset  by  $8.6  million
utilized in investing activities. The cash provided by operating activities
primarily was the result of changes in accounts receivable and accounts
payable, driven by a seasonal change in working capital needs. The cash
used in investing activities primarily is the result of capital expenditures.
The  cash  provided  by  financing  activities  is  primarily  the  result  of
$33.6 million of cash proceeds from the issuance common stock pur-
suant to employee stock option plans, the employee stock purchase plan
and warrants. These inflows were partially offset by $16.1 in net cash
payments on borrowings, as well as $15.0 million of cash used by the
Company to purchase its common stock under its repurchase program.
In  connection  with  the  Company’s  purchases  of  Nintendo  N64
hardware and software cartridges for distribution in North America and
Europe, Nintendo requires the Company to provide irrevocable letters
of  credit  prior  to  accepting  purchase  orders  from  the  Company.
Furthermore, Nintendo maintains a policy of not accepting returns of
Nintendo N64 hardware and software cartridges. Because of these and
other factors, the carrying of an inventory of Nintendo N64 hardware
and software cartridges entails significant capital and risk. As of March

31, 2001, the Company had $5.4 million of N64 hardware and soft-
ware cartridge inventory on hand, which represented approximately 12%
of all inventory.

In December 1997, the Company completed the private placement
of  $60.0  million  principal  amount  of  63⁄4%  convertible  subordinated
notes due 2005 (the “Notes”). The Notes are convertible, in whole or
in part, at the option of the holder at any time after December 22, 1997
(the date of original issuance) and prior to the close of business on the
business day immediately preceding the maturity date, unless previously
redeemed or repurchased, into common stock, $.000001 par value, of
the Company, at a conversion price of $18.875 per share, (equivalent to
a  conversion  rate  of  52.9801  shares  per  $1,000  principal  amount  of
Notes), subject to adjustment in certain circumstances. The Notes are
redeemable, in whole or in part, at the option of the Company at any
time  on  or  after  January  10,  2001.  If  redemption  occurs  prior  to
December  31,  2003,  the  Company  must  pay  a  premium  on  such
redeemed Notes. Subsequent to March 31, 2001, the Company called
for the redemption of the Notes. In connection with that call, as of June
20,  2001,  holders  have  converted  for  common  stock  approximately
$60.0 million aggregate principal amount of their convertible subordi-
nated notes.

The Company has a $100.0 million revolving credit facility and a
$25.0 million term loan with a syndicate of banks (the “U.S. Facility”).
The revolving portion of the U.S. Facility provides the Company with
the ability to borrow up to $100.0 million and issue letters of credit up
to $80 million on a revolving basis against eligible accounts receivable

2001 Annual Report

14

and inventory. The $25.0 million term loan portion of the U.S. Facility
was used to fund the acquisition of Expert Software, Inc. in June 1999
and to pay costs related to such acquisition and the securing of the U.S.
Facility. The term loan has a three year term with principal amortization
on a straight-line quarterly basis beginning December 31, 1999 and a
borrowing rate based on the banks’ base rate (which is generally equiva-
lent  to  the  published  prime  rate)  plus  2%  or  LIBOR  plus  3%.  The
revolving portion of the U.S Facility has a borrowing rate based on the
banks’  base  rate  plus  1.75%  or  LIBOR  plus  2.75%  and  matures  June
2002. The U.S. Facility had a weighted average interest rate of approxi-
mately 9.70% for the year ending March 31, 2001. The Company pays
a commitment fee of  1⁄2% on the unused portion of the revolving line.
The U.S. Facility is collateralized by substantially all of the assets of the
Company and its U.S. subsidiaries. The U.S. Facility contains various
covenants  which  limit  the  ability  of  the  Company  to  incur  additional
indebtedness, pay dividends or make other distributions, create certain
liens,  sell  assets,  or  enter  into  certain  mergers  or  acquisitions.  The
Company is also required to maintain specified financial ratios related
to net worth and fixed charges. As of March 31, 2001, the Company
was in compliance with these covenants. As of March 31, 2001, approx-
imately  $8.5  million  was  outstanding  under  the  term  loan  portion  of
the U.S. Facility. As of March 31, 2001, there were no borrowings out-
standing  and  $18.2  million  letters  of  credit  outstanding  against  the
revolving portion of the U.S. Facility.

In May 2001, the Company repaid the remaining $8.5 million bal-
ance of the term loan portion of the U.S. Facility. In conjunction with
the accelerated repayment of the term loan, the Company amended the
U.S.  Facility  effective  May  7,  2001.  The  amended  and  restated  U.S.
Facility eliminates the term loan, reduces the revolvers to $78.0 million,
reduces the interest rate to Prime plus 1.25% or LIBOR plus 2.25%,
eliminates certain covenants, increases the advance rates and reduces the
fee paid for maintenance of the facility.

The  Company  has  a  revolving  credit  facility  through  its  CD
Contact  subsidiary  in  the  Netherlands  (the  “Netherlands  Facility”).
The  Netherlands  Facility  permits  revolving  credit  loans  and  letters  of
credit up to Netherlands Guilder (“NLG”) 26 million ($10 million) at
March 31, 2001, based upon eligible accounts receivable and inventory
balances. The Netherlands Facility is due on demand, bears interest at a
Eurocurrency rate plus 1.50% (weighted average interest rate of 7.40%
as of March 31, 2001) and matures August 2003. The Company had
$1.8 million of borrowings outstanding under the Netherlands Facility
at  March  31,  2001.  There  were  no  letters  of  credit  under  the
Netherlands Facility as of March 31, 2001.

The Company also has revolving credit facilities with its CentreSoft
subsidiary located in the United Kingdom, (the “UK Facility”) and its
NBG subsidiary located in Germany, (the “German Facility”). The UK
Facility can be used for working capital requirements and provides for
British Pounds (“GBP”) 7 million ($10.0 million) of revolving loans
and GBP 3 million ($4.3 million) of letters of credit, bears interest at
LIBOR plus 2%, is collateralized by substantially all of the assets of the
subsidiary and matures in July 2001. The UK Facility also contains var-
ious covenants that require the subsidiary to maintain specified finan-
cial ratios related to, among others, fixed charges. The Company was in
compliance with these covenants as of March 31, 2001. No borrowings

were outstanding against the UK Facility at March 31, 2001. Letters of
credit of GBP 3.0 million ($4.3 million) were outstanding against the
UK Facility at March 31, 2001. The German Facility can be used for
working  capital  requirements  and  provides  for  revolving  loans  up  to
Deutsche  Marks  (“DM”)  4  million  ($1.8  million),  bears  interest  at
7.0%, is collateralized by a cash deposit of approximately GBP 650,000
($928,000) made by the Company’s CentreSoft subsidiary and has no
expiration  date.  No  borrowings  were  outstanding  against  the  German
Facility as of March 31, 2001.

In the normal course of business, the Company enters into contrac-
tual arrangements with third parties for the development of products.
Under  these  agreements,  the  Company  commits  to  provide  specified
payments to a developer, contingent upon the developer’s achievement of
contractually  specified  milestones.  Assuming  all  contractually  specified
milestones are achieved, for contracts in place as of March 31, 2001, the
total future minimum contract commitment is approximately $62.1 mil-
lion, which is scheduled to be paid as follows (amounts in thousands):

Year ending March 31,
2002 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $35,197
13,528
2003 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
6,250
2004 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2,925
2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
1,675
2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2,500
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$62,075

Additionally, as of March 31, 2001, under the terms of a produc-
tion  financing  arrangement,  the  Company  has  a  commitment  to  pur-
chase  two  future  PlayStation  2  titles  from  independent  third  party
developers for an estimated $5.7 million. Failure by the developers to
complete the project within the contractual time frame or specifications
alleviates the Company’s commitment.

The Company historically has financed its acquisitions through the
issuance of shares of its common stock. The Company will continue to
evaluate potential acquisition candidates as to the benefit they bring to
the Company and as to the ability of the Company to make such acqui-
sitions and maintain compliance with its bank facilities.

In May 2000, the Board of Directors authorized the Company to
purchase up to $15.0 million in shares of its common stock as well as
its convertible subordinated notes. The shares and notes could be pur-
chased in the open market or in privately negotiated transactions at such
times and in such amounts as management deemed appropriate, depend-
ing  on  market  conditions  and  other  factors.  During  fiscal  2001,  the
Company  repurchased  2.3  million  shares  of  its  common  stock  for
approximately $15.0 million.

The  Company  believes  that  it  has  sufficient  working  capital
($183.0 million at March 31, 2001), as well as proceeds available from
the  U.S.  Facility,  the  UK  Facility,  the  Netherlands  Facility  and  the
German Facility, to finance the Company’s operational requirements for
at least the next twelve months, including acquisitions of inventory and
equipment, the funding of the development, production, marketing and
sale of new products, the acquisition of intellectual property rights for
future products from third parties and the repurchase of common stock
and notes under the Company’s repurchase plan.

15

Activision, Inc.

INFLATION

The  Company’s  management  currently  believes  that  inflation  has  not
had a material impact on continuing operations.

EURO  CONVERSION

On  January  1,  1999,  eleven  of  the  fifteen  member  countries  of  the
European  Union  adopted  the  “euro”  as  their  common  currency.  The
sovereign  currencies  of  the  participating  countries  are  scheduled  to
remain  legal  tender  as  denominations  of  the  euro  between  January  1,
1999 and January 1, 2002. Beginning January 1, 2002, the participating
countries  will  issue  new  euro-denominated  bills  and  coins  for  use  in
cash transactions. No later than July 1, 2002, the participating coun-
tries will withdraw all bills and coins denominated in the sovereign cur-
rencies, so that the sovereign currencies no longer will be legal tender
for  any  transactions,  making  conversion  to  the  euro  complete.  The
Company  has  performed  an  internal  analysis  of  the  possible  implica-
tions of the euro conversion on the Company’s business and financial
condition, and has determined that the impact of the conversion will be
immaterial to its overall operations. The Company’s wholly owned sub-
sidiaries operating in participating countries represented 8% and 12% of
the Company’s consolidated net revenues for the years ended March 31,
2001 and 2000, respectively.

IMPLEMENTATION  OF  SAB  101

The  Securities  and  Exchange  Commission  (“SEC”)  issued  Staff
Accounting  Bulletin  (“SAB”)  101,  Revenue  Recognition  in  Financial
Statements,  in  December  1999.  The  SAB  summarizes  certain  of  the
SEC staff ’s views in applying generally accepted accounting principles
to revenue recognition in financial statements. During the year ended
March 31, 2001, the Company performed a review of its revenue recog-
nition policies and determined that it is in compliance with SAB 101.

RECENTLY  ISSUED ACCOUNTING  STANDARDS

Statement of Financial Accounting Standards No. 133, “Accounting for
Derivative Instruments and Hedging Activities,” (“SFAS No. 133”) as
subsequently amended by SFAS No. 137 and SFAS No. 138, is effec-
tive for all fiscal years beginning after June 15, 2000. SFAS No. 133
establishes  accounting  and  reporting  standards  for  derivative  instru-
ments and for hedging activities. It requires that an entity recognize all
derivatives  as  either  assets  or  liabilities  in  the  statement  of  financial
position  and  measure  those  instruments  at  fair  value.  The  Company
does  not  currently  participate  in  hedging  activities  or  own  derivative
instruments but plans to adopt SFAS No. 133 beginning April 1, 2001.
Management does not believe the adoption of SFAS No. 133 will have
a material impact on the financial position or results of operations of
the Company.

QUANTITATIVE AND  QUALITATIVE  DISCLOSURES

ABOUT MARKET  RISK

Market  risk  is  the  potential  loss  arising  from  fluctuations  in  market
rates  and  prices.  The  Company’s  market  risk  exposures  primarily
include  fluctuations  in  interest  rates  and  foreign  currency  exchange
rates. The Company’s market risk sensitive instruments are classified as
“other  than  trading.”  The  Company’s  exposure  to  market  risk  as  dis-
cussed below includes “forward-looking statements” and represents an

estimate of possible changes in fair value or future earnings that would
occur assuming hypothetical future movements in interest rates or for-
eign currency exchange rates. The Company’s views on market risk are
not necessarily indicative of actual results that may occur and do not
represent the maximum possible gains and losses that may occur, since
actual  gains  and  losses  will  differ  from  those  estimated,  based  upon
actual fluctuations in foreign currency exchange rates, interest rates and
the timing of transactions.

Interest  Rate  Risk
The Company has a number of variable rate and fixed rate debt obliga-
tions, denominated both in U.S. dollars and various foreign currencies
as  detailed  in  Note  10  to  the  Consolidated  Financial  Statements
appearing  elsewhere  in  this  Annual  Report.  The  Company  manages
interest rate risk by monitoring its ratio of fixed and variable rate debt
obligations in view of changing market conditions. Additionally, in the
future, the Company may consider the use of interest rate swap agree-
ments to further manage potential interest rate risk.

As of March 31, 2001, the carrying value of the Company’s vari-
able rate debt was $10.3 million, which includes the U.S. Facility ($8.5
million) and the Netherlands Facility ($1.8 million). As of March 31,
2000, the carrying value of the Company’s variable rate debt was $26.0
million,  which  included  the  U.S.  Facility  ($22.5  million)  and  the
Netherlands Facility ($3.5 million). A hypothetical 1% increase in the
applicable  interest  rates  of  the  Company’s  variable  rate  debt  would
increase  annual  interest  expense  by  approximately  $103,000  and
$260,000, as March 31, 2001 and 2000, respectively.

The Company additionally has 63⁄4% convertible subordinated notes
due 2005 (the “Notes”) that have a carrying value of $60.0 million as
of March 31, 2001 and 2000. The Notes have a fair value of $60.0 mil-
lion and $51.6 million as of March 31, 2001 and 2000, respectively.
The  fair  value  of  the  Notes  was  determined  based  on  quoted  market
prices. A hypothetical 1% increase in market rates would decrease their
fair value by approximately $600,000 and $516,000 as of March 31,
2001 and 2000, respectively.

Subsequent to March 31, 2001, the Company’s holdings of market
risk sensitive instruments changed. Subsequent to March 31, 2001, the
Company called for the redemption of $60.0 million of the Notes. In
connection with that call, as of June 20, 2001, holders have converted
to  common  stock  approximately  $60.0  million  aggregate  principal
amount of their Notes. Additionally, in May 2001, the Company repaid
in full the remaining $8.5 million balance of the term loan portion of
the U.S. Facility.

Foreign  Currency  Exchange  Rate  Risk
The  Company  transacts  business  in  many  different  foreign  currencies
and may be exposed to financial market risk resulting from fluctuations
in  foreign  currency  exchange  rates,  particularly  GBP.  The  volatility  of
GBP (and all other applicable currencies) will be monitored frequently
throughout the coming year. While the Company has not traditionally
engaged  in  foreign  currency  hedging,  the  Company  may  in  the  future
use  hedging  programs,  currency  forward  contracts,  currency  options
and/or  other  derivative  financial  instruments  commonly  utilized  to
reduce financial market risks if it is determined that such hedging activ-
ities are appropriate to reduce risk.

2001 Annual Report

16

To  the  Board  of  Directors  and  Shareholders:

In  our  opinion,  the  accompanying  consolidated  balance  sheet  as  of
March  31,  2001  and  the  related  consolidated  statements  of  opera-
tions, changes in shareholders’ equity and cash flows present fairly, in
all material respects, the financial position of Activision, Inc. and its
subsidiaries  (the  “Company”)  at  March  31,  2001,  and  the  results 
of  their  operations  and  their  cash  flows  for  the  year  then  ended  in
conformity  with  accounting  principles  generally  accepted  in  the
United States of America. These financial statements are the respon-
sibility  of  the  Company ’s  management;  our  responsibility  is  to
express an opinion on these financial statements based on our audit.
We conducted our audit of these statements in accordance with audit-
ing  standards  generally  accepted  in  the  United  States  of  America,
which require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material 

Report of Independent Accountants

misstatement. An audit includes examining, on a test basis, evidence
supporting  the  amounts  and  disclosures  in  the  financial  statements,
assessing  the  accounting  principles  used  and  significant  estimates
made  by  management,  and  evaluating  the  overall  financial  statement
presentation. We believe that our audit provides a reasonable basis for
our opinion.

PricewaterhouseCoopers LLP
Los Angeles, CA
May 9, 2001

The  Board  of  Directors  and  Shareholders:

We  have  audited  the  accompanying  consolidated  balance  sheet  of
ACTIVISION,  INC.  and  subsidiaries  as  of  March  31,  2000  and  the
related  consolidated  statements  of  operations,  changes  in  shareholders’
equity and cash flows for each of the years in the two-year period ended
March 31, 2000. In connection with our audit of the consolidated finan-
cial statements, we also have audited financial statement schedule II for
each of the years in the two-year period ended March 31, 2000. These
consolidated  financial  statements  and  financial  statement  schedule  are
the responsibility of the Company’s management. Our responsibility is
to  express  an  opinion  on  these  consolidated  financial  statements  and
financial statement schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted
auditing standards. Those standards require that we plan and perform
the  audit  to  obtain  reasonable  assurance  about  whether  the  financial
statements are free of material misstatement. An audit includes examin-
ing, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well
as  evaluating  the  overall  financial  statement  presentation.  We  believe
that our audits provide a reasonable basis for our opinion.

Report of Independent Accountants

In  our  opinion,  the  consolidated  financial  statements  referred  to
above  present  fairly,  in  all  material  respects,  the  financial  position  of
ACTIVISION,  INC.  and  subsidiaries  as  of  March  31,  2000,  and  the
results of their operations and their cash flows for each of the years in
the two-year period ended March 31, 2000, in conformity with gener-
ally  accepted  accounting  principles.  Also  in  our  opinion,  the  related
financial statement schedule for each of the years in the two-year period
ended March 31, 2000, when considered in relation to the basic consol-
idated financial statements taken as a whole, presents fairly, in all mate-
rial respects, the information set forth therein.

KPMG LLP

Los Angeles, California
May 5, 2000,
except as to Note 16, which is as of June 9, 2000

17

Activision, Inc.

Consolidated Balance Sheets

March 31, (In thousands, except share data)

ASSETS

Current assets:

2001

2000

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $125,550
73,802
Accounts receivable, net of allowances of $28,461 and $31,521 at March 31, 2001 and 2000, respectively. . . . 
43,888
Inventories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
27,502
Prepaid royalties and capitalized software costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
14,292
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
13,196
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Prepaid royalties and capitalized software costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Goodwill, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

298,230
14,703
15,240
13,759
10,316
7,709

$ 49,985
108,108
40,453
31,655
14,159
17,815

262,175
9,153
10,815
6,055
12,347
9,192

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $359,957

$309,737

LIABILITIES AND  SHAREHOLDERS’  EQUITY

Current liabilities:

Current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 10,231
60,980
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
44,039
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Long-term debt, less current portion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Convertible subordinated notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

115,250
3,401
60,000

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

178,651

$ 16,260
38,286
49,404

103,950
13,778
60,000

177,728

Commitments and contingencies
Shareholders’ equity:

Preferred stock, $.000001 par value, 5,000,000 shares authorized, no shares issued 

at March 31, 2001 and 2000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

—

—

Common stock, $.000001 par value, 50,000,000 shares authorized, 30,166,455 and 26,488,260 shares 

issued and 27,282,476 and 25,988,260 shares outstanding at March 31, 2001 and 2000, respectively . . . . . 
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Retained earnings (deficit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Less:  Treasury stock, cost, 2,883,979 and 500,000 shares as of March 31, 2001 and 2000, respectively . . . . . 

—
200,786
12,146
(11,377)
(20,249)

Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

181,306

—
151,714
(8,361)
(6,066)
(5,278)

132,009

Total liabilities and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $359,957

$309,737

The accompanying notes are an integral part of these consolidated financial statements.

2001 Annual Report

18

Consolidated Statements of Operations

For the years ended March 31, (In thousands, except per share data)

2001

2000

1999

Net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $620,183
Costs and expenses:

$572,205

$436,526

Cost of sales—product costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Cost of sales—royalties and software amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Product development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Sales and marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

324,907
89,702
41,396
85,378
37,491
1,502

Total costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

580,376

Income (loss) from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Income (loss) before income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Income tax provision (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

39,807
(7,263)

32,544
12,037

319,422
91,238
26,275
87,303
36,674
41,618

602,530

(30,325)
(8,411)

(38,736)
(4,648)

260,041
36,990
22,875
66,420
21,948
1,585

409,859

26,667
(3,031)

23,636
8,745

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 20,507

$(34,088)

$ 14,891

Basic earnings (loss) per share. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $

0.82

$

(1.38)

Weighted average common shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

24,865

24,691

Diluted earnings (loss) per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $

0.75

$

(1.38)

$

$

0.65

22,861

0.62

Weighted average common shares outstanding—assuming dilution . . . . . . . . . . . . . . . . . . . . . . . . . . 

27,400

24,691

23,932

The accompanying notes are an integral part of these consolidated financial statements.

19

Activision, Inc.

Consolidated Statements of Changes in Shareholders’ Equity

For the years ended March 31, 2001, 2000 and 1999 (In thousands)

BALANCE, MARCH  31, 1998 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Components of comprehensive income:

Common Stock
Shares

Paid-In
Amount Capital

Additional Retained
Earnings
(Deficit) Shares

Treasury Stock

Accumulated
Other Compre-
hensive

Shareholders’

Amount

Income (Loss) Equity

23,107

$— $ 91,825 $10,836

(500) $ (5,278) $

92 $ 97,475

Net income for the year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . . . . . 

— —
— —

— 14,891 —
— —
—

—
— (2,602)

— 14,891
(2,602)

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Issuance of common stock and common stock warrants . . . . . . . . . . . . 
Issuance of common stock pursuant to employee stock 

— —

3,368

— —

option plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

605 —

5,271

— —

Issuance of common stock pursuant to employee stock 

purchase plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Tax benefit attributable to employee stock option plans . . . . . . . . . . . . 
Tax benefit derived from net operating loss carryforward utilization . . . 
Conversion of notes payable to common stock . . . . . . . . . . . . . . . . . . . 

92 —
— —
— —
— —

798
1,059
2,430
4,500

— —
— —
— —
— —

12,289

3,368

5,271

798
1,059
2,430
4,500

—

—

—
—
—
—

—

—

—
—
—
—

BALANCE, MARCH  31, 1999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Components of comprehensive income:

23,804 — 109,251

25,727

(500)

(5,278)

(2,510)

127,190

Net loss for the year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . . . . . 

— —
— —

— (34,088) —
— —
—

—
— (3,556)

— (34,088)
(3,556)

Total comprehensive loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Issuance of common stock and common stock warrants . . . . . . . . . . . . 
Issuance of common stock pursuant to employee stock 

— —

8,529

— —

option plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

2,331 —

21,718

— —

Issuance of common stock pursuant to employee stock 

purchase plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Tax benefit attributable to employee stock option plans . . . . . . . . . . . . 
Tax benefit derived from net operating loss carryforward utilization . . . 
Acquisitions and investments made with common stock and 

72 —
— —
— —

762
3,017
1,266

— —
— —
— —

common stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

281 —

7,171

— —

(37,644)

—

8,529

— 21,718

—
—
—

—

762
3,017
1,266

7,171

—

—

—
—
—

—

BALANCE, MARCH  31, 2000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Components of comprehensive income:

26,488 — 151,714

(8,361) (500)

(5,278)

(6,066)

132,009

Net income for the year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Foreign currency translation adjustment . . . . . . . . . . . . . . . . . . . . . . 

— —
— —

— 20,507 —
— —
—

—
— (5,311)

— 20,507
(5,311)

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Issuance of common stock and common stock warrants . . . . . . . . . . . . 
Issuance of common stock pursuant to employee stock 

100 —

1,050

— —

option plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

3,499 —

31,693

— —

Issuance of common stock pursuant to employee stock 

—

—

purchase plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Tax benefit attributable to employee stock option plans . . . . . . . . . . . . 
Tax benefit derived from net operating loss carryforward utilization . . . 
Purchase of treasury shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

79 —
— —
— —
— —

845
11,832
3,652
—

— —
— —
— —
— (2,384)

—
—
—
(14,971)

15,196

1,050

—

— 31,693

—
845
— 11,832
—
3,652
— (14,971)

BALANCE MARCH  31, 2001 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

30,166

$— $200,786 $12,146 (2,884) $(20,249) $(11,377) $181,306

The accompanying notes are an integral part of these consolidated financial statements.

2001 Annual Report

20

For the years ended March 31, (In thousands)

Cash flows from operating activities:

Consolidated Statements of Cash Flows

2001

2000

1999

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 20,507
Adjustments to reconcile net income (loss) to net cash provided by operating activities:

$ (34,088)

$ 14,891

Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Amortization of prepaid royalties and capitalize software costs. . . . . . . . . . . . . . . . . . . . . . . . 
Expense related to common stock warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Tax benefit of stock options exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Change in assets and liabilities (net of effects of purchases and acquisitions):

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Prepaid royalties and capitalized software costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

(6,597)
6,268
68,925
1,406
11,832

30,027
(5,283)
(65,964)
6,062
21,361
(6,979)

Net cash provided by (used in) operating activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

81,565

Cash flows from investing activities:

Cash used in purchase acquisitions (net of cash acquired) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Capital expenditures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Proceeds from disposal of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

—
(9,780)
1,149

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

(8,631)

Cash flows from financing activities:

Proceeds from issuance of common stock pursuant to employee stock option plans. . . . . . . . . . 
Proceeds from issuance of common stock pursuant to employee stock purchase plan. . . . . . . . . 
Proceeds from issuance of common stock pursuant to warrants . . . . . . . . . . . . . . . . . . . . . . . . . 
Borrowing under line-of-credit agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Payment under line-of-credit agreement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Payment on term loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Proceeds from term loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Notes payable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Cash paid to secure line of credit and term loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Purchase of treasury stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

31,693
845
1,050
577,590
(581,618)
(11,450)
—
(592)
—
(14,971)

Net cash provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

2,547

Effect of exchange rate changes on cash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

84

Net increase (decrease) in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Cash and cash equivalents at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

75,565
49,985

(4,311)
45,866
78,714
5,769
3,017

9,900
(7,342)
(74,506)
(6,307)
(8,038)
(5,791)

2,883

(20,523)
(4,518)
—

(25,041)

21,718
762
—
361,161
(355,156)
(1,645)
25,000
(6,457)
(3,355)
—

42,028

(2,922)

16,948
33,037

3,806
6,488
27,055
388
1,059

(43,686)
(11,506)
(60,531)
(6,862)
(6,620)
33,177

(42,341)

—
(3,800)
—

(3,800)

5,271
798
—
5,300
(5,300)
—
—
1,151
—
—

7,220

(2,361)

(41,282)
74,319

Cash and cash equivalents at end of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 125,550

$ 49,985

$ 33,037

The accompanying notes are an integral part of these consolidated financial statements.

21

Activision, Inc.

Notes to Consolidated Financial Statements

1. SUMMARY  OF  SIGNIFICANT 

ACCOUNTING  POLICIES

Business
Activision,  Inc.  (“Activision”  or  the  “Company”)  is  a  leading  interna-
tional publisher, developer and distributor of interactive entertainment
and  leisure  products.  The  Company  currently  focuses  its  publishing,
development and distribution efforts on products designed for personal
computers  (“PCs”)  as  well  as  the  Sony  PlayStation  (“PSX”)  and
PlayStation  2  (“PS2”)  and  Nintendo  N64  (“N64”)  console  systems
and Nintendo Game Boy hand-held game devices. The Company is also
currently  focusing  on  the  development  of  products  for  the  Microsoft
Xbox  (“Xbox”)  and  Nintendo  GameCube  console  systems  and
Nintendo Game Boy Advance hand-held device. During January 2001,
Sega Corp., the maker of the Sega Dreamcast (“Dreamcast”) announced
that it would stop making the Dreamcast in March 2001. Net revenues
from the Dreamcast have historically represented only a small percent-
age  of  the  Company’s  total  net  revenues.  Accordingly,  the  Company
believes that the departure of the Dreamcast console system from the
market  will  not  have  a  material  impact  upon  its  financial  position  or
results of operations.

The  Company  maintains  operations  in  the  U.S.,  Canada,  the
United  Kingdom,  France,  Germany,  Japan,  Australia,  Belgium  and  the
Netherlands. For fiscal year 2001, international operations contributed
approximately 43% of net revenues.

Principles  of  Consolidation
The consolidated financial statements include the accounts of Activision,
Inc.,  a  Delaware  corporation,  and  its  wholly-owned  subsidiaries  (the
“Company” or “Activision”). All intercompany accounts and transactions
have been eliminated in consolidation.

Basis  of  Presentation
The consolidated financial statements have been retroactively restated to
reflect the poolings of interests of the Company with JCM Productions,
Inc. dba Neversoft Entertainment (“Neversoft”) in September 1999.

Cash  and  Cash  Equivalents
Cash and cash equivalents include cash, money markets and short-term
investments with original maturities of not more than 90 days.

The  Company’s  cash  and  cash  equivalents  were  comprised  of  the

following at March 31, 2001 and 2000 (amounts in thousands):

March 31,

2001

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 63,018
62,532
Money market funds . . . . . . . . . . . . . . . . . . . . . . . . 
$125,550

2000

$32,637
17,348
$49,985

Concentration  of  Credit  Risk
Financial  instruments  which  potentially  subject  the  Company  to  con-
centration  of  credit  risk  consist  principally  of  temporary  cash  invest-
ments and accounts receivable. The Company places its temporary cash
investments  with  financial  institutions.  At  various  times  during  the 
fiscal  years  ended  March  31,  2001  and  2000,  the  Company  had
deposits  in  excess  of  the  Federal  Deposit  Insurance  Corporation
(“FDIC”)  limit  at  these  financial  institutions.  The  Company’s  cus-
tomer base includes retail outlets and distributors including consumer

electronics and computer specialty stores, discount chains, video rental
stores and toy stores in the United States and countries worldwide. The
Company  performs  ongoing  credit  evaluations  of  its  customers  and
maintains allowances for potential credit losses. The Company generally
does not require collateral or other security from its customers.

As of and for the year ending March 31, 2001, the Company’s pub-
lishing business had one customer that accounted for 10% of its con-
solidated net revenues and 15% of its consolidated accounts receivable,
net. For the years ending March 31, 2000 and 1999, no single customer
accounted for 10% or more of consolidated net revenues.

Fair Value  of  Financial  Instruments
The estimated fair values of financial instruments have been determined
by  the  Company  using  available  market  information  and  valuation
methodologies  described  below.  However,  considerable  judgment  is
required in interpreting market data to develop the estimates of fair value.
Accordingly, the estimates presented herein may not be indicative of the
amounts that the Company could realize in a current market exchange.
The  use  of  different  market  assumptions  or  valuation  methodologies
may have a material effect on the estimated fair value amounts.

Cash  and  cash  equivalents,  accounts  receivable,  accounts  payable
and  accrued  liabilities:  The  carrying  amounts  of  these  instruments
approximate fair value due to their short-term nature.

Long-term debt and convertible subordinated notes: The carrying
amounts  of  the  Company’s  variable  rate  debt  approximate  fair  value
because the interest rates are based on floating rates identified by refer-
ence to market rates. The fair value of the Company’s fixed rate debt is
based  on  quoted  market  prices,  where  available,  or  discounted  future
cash flows based on the Company’s current incremental borrowing rates
for  similar  types  of  borrowing  arrangements  as  of  the  balance  sheet
date. The carrying amount and fair value of the Company’s long-term
debt and convertible subordinated notes, was $73.6 million and $60.0
million,  respectively,  as  of  March  31,  2001  and  $90.0  million  and
$81.6 million, respectively, as of March 31, 2000.

Prepaid  Royalties  and  Capitalized 

Software  Costs
Prepaid royalties include payments made to independent software devel-
opers under development agreements and license fees paid to intellectual
property  rights  holders  for  use  of  their  trademarks  or  copyrights.
Intellectual property rights which have alternative future uses are capital-
ized. Capitalized software costs represent costs incurred for development
that are not recoupable against future royalties.

The  Company  accounts  for  prepaid  royalties  relating  to  develop-
ment  agreements  and  capitalized  software  costs  in  accordance  with
Statement  of  Financial  Accounting  Standards  (“SFAS”)  No.  86,
“Accounting for the Costs of Computer Software to be Sold, Leased, or
Otherwise Marketed.” Software development costs and prepaid royalties
are capitalized once technological feasibility is established. Technological
feasibility  is  evaluated  on  a  product  by  product  basis.  For  products
where proven game engine technology exists, this may occur early in the
development  cycle.  Software  development  costs  are  expensed  if  and
when they are deemed unrecoverable. Amounts related to software devel-
opment  which  are  not  capitalized  are  charged  immediately  to  product
development expense.

2001 Annual Report

22

The following criteria is used to evaluate recoverability of software
development costs: historical performance of comparable products; the
commercial  acceptance  of  prior  products  released  on  a  given  game
engine; orders for the product prior to its release; estimated perform-
ance of a sequel product based on the performance of the product on
which the sequel is based; and actual development costs of a product as
compared to the Company’s budgeted amount.

Commencing upon product release prepaid royalties and capitalized
software  development  costs  are  amortized  to  cost  of  sales—royalties
and software amortization on the ratio of current revenues to total pro-
jected  revenues,  generally  resulting  in  an  amortization  period  of  one
year or less. For products that have been released, management evaluates
the future recoverability of capitalized amounts on a quarterly basis.

As of March 31, 2001, prepaid royalties and unamortized capitalized
software costs totaled $38.3 million (including $14.7 million classified as
non-current) and $3.9 million, respectively. As of March 31, 2000, pre-
paid royalties and unamortized capitalized software costs totaled $29.2
million  (including  $9.2  million  classified  as  non-current)  and  $11.6
million,  respectively.  Amortization  of  prepaid  royalties  and  capitalized
software costs was $68.9 million, $78.7 million and $27.1 million for
the years ended March 31, 2001, 2000 and 1999, respectively.

Inventories
Inventories are valued at the lower of cost (first-in, first-out) or market.

Revenue  Recognition
Product  Sales:  The  Company  recognizes  revenue  from  the  sale  of  its
products once they are shipped and are available for general release to
customers.  Subject  to  certain  limitations,  the  Company  permits  cus-
tomers to obtain exchanges or return products within certain specified
periods  and  provides  price  protection  on  certain  unsold  merchandise.
Management of the Company estimates the amount of future returns,
and price protections based upon historical results and current known
circumstances.  Revenue  from  product  sales  is  reflected  net  of  the
allowance for returns and price protection.

Software Licenses: For those license agreements which provide the
customers  the  right  to  multiple  copies  in  exchange  for  guaranteed
amounts, revenue is recognized at delivery. Per copy royalties on sales
which exceed the guarantee are recognized as earned.

Advertising  Expenses
The  Company  expenses  advertising  and  the  related  costs  as  incurred.
Advertising  expenses  for  the  years  ended  March  31,  2001,  2000  and
1999 were approximately $16.5 million, $18.6 million and $15.6 mil-
lion, respectively, and are included in sales and marketing expense in the
consolidated statements of operations.

Goodwill  and  Long-Lived Assets
Cost  in  excess  of  the  fair  value  of  net  assets  of  companies  acquired,
goodwill, is being amortized on a straight-line basis over periods ranging
from 5 to 20 years. As of March 31, 2001 and 2000, accumulated amor-
tization amounted to $51.9 million and $50.8 million, respectively. The
Company accounts for impairment of long-lived assets, including good-
will, in accordance with SFAS No. 121, “Accounting for Impairment of
Long-Lived  Assets  and  Long-Lived  Assets  to  Be  Disposed  Of.”  This
Statement requires that long-lived assets and certain identifiable intangi-
bles, including goodwill, be reviewed for impairment whenever events or

changes in circumstances indicate that the carrying amount of an asset
may not be recoverable. Recoverability of assets to be held and used is
measured by a comparison of the carrying amount of the asset to undis-
counted cash flows expected to be generated by the asset. If such assets
are considered to be impaired, the impairment to be recognized is meas-
ured by the amount by which the carrying amount exceeds the fair value
of  the  assets.  In  conjunction  with  its  strategic  restructuring  plan  as
detailed in Note 3, in the fourth quarter of fiscal 2000, the Company
recorded a charge for impairment of goodwill of $37.2 million. See Note 3
for further discussion.

Interest  Expense,  net
Interest  expense,  net  is  comprised  of  the  following,  (amounts  in 
thousands):

March 31,

2001

2000

1999

Interest expense. . . . . . . . . . . . . . .  $(9,399)
2,136
Interest income . . . . . . . . . . . . . . . 

$(9,375)
964

$(4,974)
1,943

Net interest income (expense) . . .  $(7,263)

$(8,411)

$(3,031)

Income Taxes
The  Company  accounts  for  income  taxes  using  SFAS  No.  109,
“Accounting for Income Taxes.” Under SFAS No. 109, income taxes are
accounted for under the asset and liability method. Deferred tax assets
and liabilities are recognized for the future tax consequences attributa-
ble to differences between the financial statement carrying amounts of
existing assets and liabilities and their respective tax bases and operating
loss and tax credit carryforwards. Deferred tax assets and liabilities are
measured using enacted tax rates expected to apply to taxable income in
the years in which those temporary differences are expected to be recov-
ered  or  settled.  The  effect  on  deferred  tax  assets  and  liabilities  of  a
change in tax rates is recognized in income in the period that includes
the enactment date.

Foreign  Currency Translation
The  functional  currencies  of  the  Company’s  foreign  subsidiaries  are
their local currencies. All assets and liabilities of the Company’s foreign
subsidiaries are translated into U.S. dollars at the exchange rate in effect
at  the  end  of  the  period,  and  revenue  and  expenses  are  translated  at
weighted average exchange rates during the period. The resulting trans-
lation adjustments are reflected as a component of shareholders’ equity.

Estimates
The  preparation  of  financial  statements  in  conformity  with  generally
accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabili-
ties at the date of the financial statements and the reported amounts of
revenues and expenses during the reporting period. Actual results could
differ from those estimates.

Earnings  Per  Common  Share
Basic  earnings  per  share  is  computed  by  dividing  net  income  by  the
weighted average number of common shares outstanding for all periods.
Diluted earnings per share is computed by dividing net income by the
weighted average number of common shares and common stock equiva-
lents from outstanding stock options and warrants and convertible debt.
Common  stock  equivalents  are  calculated  using  the  treasury  stock

23

Activision, Inc.

method and represent incremental shares issuable upon exercise of the
Company’s  outstanding  options  and  warrants  and  conversion  of  the
Company’s convertible debt. However, potential common shares are not
included in the denominator of the diluted earnings per share calcula-
tion when inclusion of such shares would be anti-dilutive, such as in a
period in which the Company records a net loss.

Stock  Based  Compensation
Prior  to  April  1,  1996,  the  Company  accounted  for  its  stock  option
plan in accordance with the provisions of Accounting Principles Board
Opinion  No.  25,  “Accounting  for  Stock  Issued  to  Employees”  (“APB
No.  25”),  and  related  interpretations.  As  such,  compensation  expense
would be recorded on the date of the grant only if the current market
price  of  the  underlying  stock  exceeded  the  option  exercise  price. 
On April 1, 1996 the Company adopted SFAS No. 123, “Accounting
for Stock-Based Compensation,” which permits entities to recognize as
expense over the vesting period, the fair value of all stock-based awards
on  the  date  of  the  grant.  Alternatively,  SFAS  No.  123  also  allows 
entities to continue to apply the provisions of APB No. 25 and provide
pro  forma  net  income  and  pro  forma  earnings  per  share  disclosures 
for  employee  stock  option  grants  made  in  1995  and  future  years  as 
if  the  fair-value-based  method  defined  in  SFAS  No.  123  had  been
applied. The Company has elected to continue to apply the provisions
of  APB  No.  25  and  provide  the  pro  forma  disclosure  provisions 
of SFAS No. 123.

Warrants granted to non-employees are accounted for in accordance
with the Financial Accounting Standards Board’s Emerging Issues Task
Force  Issue  No.  96-18  “Accounting  for  Equity  Instruments  that  are
Issued To Other Than Employees for Acquiring or in Connection With
Selling Goods or Services” (EITF 96-18).

Related  Parties
As of March 31, 2001 and 2000, the Company had $4.3 million and $2.7
million, respectively, of loans outstanding due from employees. The loans
bear interest at 6.75% and are primarily due from Company executives.

Implementation  of  SAB  101
The  Securities  and  Exchange  Commission  (“SEC”)  issued  Staff
Accounting  Bulletin  (“SAB”)  101,  Revenue  Recognition  in  Financial
Statements,  in  December  1999.  The  SAB  summarizes  certain  of  the
SEC staff ’s views in applying generally accepted accounting principles
to revenue recognition in financial statements. During the year ended
March 31, 2001, the Company performed a review of its revenue recog-
nition policies and determined that it is in compliance with SAB 101.

Recently  Issued Accounting  Standards
Statement of Financial Accounting Standards No. 133, “Accounting for
Derivative Instruments and Hedging Activities,” (“SFAS No. 133”) as
subsequently amended by SFAS No. 137 and SFAS No. 138, is effec-
tive for all fiscal years beginning after June 15, 2000. SFAS No. 133
establishes  accounting  and  reporting  standards  for  derivative  instru-
ments and for hedging activities. It requires that an entity recognize all
derivatives  as  either  assets  or  liabilities  in  the  statement  of  financial
position  and  measure  those  instruments  at  fair  value.  The  Company
does  not  currently  participate  in  hedging  activities  or  own  derivative
instruments but plans to adopt SFAS No. 133 beginning April 1, 2001.
Management does not believe the adoption of SFAS No. 133 will have

a material impact on the financial position or results of operations of
the Company.

Reclassifications
Certain  amounts  in  the  consolidated  financial  statements  have  been
reclassified  to  conform  with  the  current  year’s  presentation.  These
reclassifications had no effect on net income (loss), shareholders’ equity
or net increase (decrease) in cash and cash equivalents.

2. ACQUISITIONS

FISCAL  2000 TRANSACTIONS

Acquisition  of  Neversoft
On September 30, 1999, the Company acquired Neversoft, a privately
held  console  software  developer,  in  exchange  for  698,835  shares  of 
the  Company’s  common  stock.  The  acquisition  was  accounted  for 
as  a  pooling  of  interests.  Accordingly,  in  fiscal  2000  the  Company
restated the financial statements for all periods prior to the closing of
the transaction.

The following table represents the results of operations of the pre-
viously separate companies for the period before the combination was
consummated  which  are  included  in  fiscal  year  2000  combined  net
income (loss) (amounts in thousands):

Fiscal Year 2000

Activision
Six Months Ended
Sept. 30, 1999

Neversoft

Total

Six Months Ended Six Months Ended

Sept. 30, 1999

Sept. 30, 1999

Revenues. . . . . . . . . . 
Net income (loss). . . 

$199,505
$ (3,028)

$ —
$(484)

$199,505
$ (3,512)

Acquisition  of  Elsinore Multimedia
On  June  29,  1999,  the  Company  acquired  Elsinore  Multimedia,  Inc.
(“Elsinore”), a privately held interactive software development company,
in exchange for 204,448 shares of the Company’s common stock.

The  acquisition  was  accounted  for  using  the  purchase  method  of
accounting. Accordingly, the results of operations of Elsinore have been
included in the Company’s consolidated financial statements from the
date of acquisition. The aggregate purchase price has been allocated to
the assets and liabilities acquired, consisting mostly of goodwill of $3.0
million, that is being amortized over a five year period. Pro forma state-
ments  of  operations  reflecting  the  acquisition  of  Elsinore  are  not
shown, as they would not differ materially from reported results.

Acquisition  of  Expert  Software
On June 22, 1999, the Company acquired all of the outstanding capital
stock of Expert Software, Inc. (“Expert”), a publicly held developer and
publisher  of  value-line  interactive  leisure  products,  for  approximately
$24.7  million.  The  aggregate  purchase  price  of  approximately  $24.7
million consisted of $20.3 million in cash payable to the former share-
holders  of  Expert,  the  valuation  of  employee  stock  options  in  the
amount of $3.3 million, and other acquisition costs.

The  acquisition  was  accounted  for  using  the  purchase  method  of
accounting. Accordingly, the results of operations of Expert have been
included in the Company’s consolidated financial statements from the
date of acquisition.

2001 Annual Report

24

The aggregate purchase price was allocated to the fair values of the

assets and liabilities acquired as follows (amounts in thousands):

Tangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 4,743
1,123
Existing products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
28,335
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
(9,532)
Liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$24,669

However, as more fully described in Note 3, in the fourth quarter of
fiscal 2000, the Company implemented a strategic restructuring plan to
accelerate the development of games for the next-generation consoles and
the  Internet.  In  conjunction  with  that  plan,  the  Company  consolidated
Expert and its Head Games subsidiary, forming one integrated business
unit  in  the  value  software  category.  As  part  of  this  consolidation,  the
Company discontinued several of Expert’s product lines and terminated
substantially all of Expert’s employees. In addition, the Company phased
out the use of the Expert name. As a result of these initiatives, in fiscal
2000,  the  Company  incurred  a  nonrecurring  charge  of  $26.3  million
resulting from the write-down of intangibles acquired, including goodwill.

FISCAL  1999 TRANSACTIONS
The  acquisitions  of  Head  Games  and  CD  Contact  were  originally
treated as immaterial poolings of interests. However, after reviewing the
results  of  operations  of  the  entities,  including  the  materiality  and
impact on the Company’s trends, in fiscal 1999 the Company restated
the  financial  statements  for  all  periods  prior  to  the  closing  of  each
respective transaction.

Acquisition  of  Head  Games
On June 30, 1998, the Company acquired Head Games in exchange for
1,000,000  shares  of  the  Company’s  common  stock.  The  acquisition
was accounted for as a pooling of interests.

Acquisition  of  CD  Contact
On  September  29,  1998,  the  Company  acquired  CD  Contact  in
exchange  for  1,900,000  shares  of  the  Company’s  common  stock  and
the  assumption  of  $9.1  million  in  outstanding  debt  payable  to  CD
Contact’s former shareholders. The acquisition was accounted for as a
pooling of interests.

The following table represents the results of operations of the pre-
viously  separate  companies  for  the  periods  before  the  combinations
were consummated that are included in the fiscal 1999 combined net
income of the Company (amounts in thousands):

Activision
Year Ended

Head Games
Three Months
Ended

CD Contact
Six Months
Ended

Neversoft
Year Ended

Total
Year
Ended

Fiscal year 1999 March 31, 1999 June 30, 1998 Sept. 30, 1998 March 31, 1999 March 31, 1999

Revenues. . .  $412,225
Net income 

$2,195

$22,065

$ 41

$436,526

(loss) . . .  $ 14,194

$ 394

$

666

$(363)

$ 14,891

3. STRATEGIC  RESTRUCTURING  PLAN

In the fourth quarter of fiscal 2000, the Company finalized a strategic
restructuring plan to accelerate the development and sale of interactive
entertainment and leisure products for the next-generation consoles and
the Internet. Costs associated with this plan amounted to $70.2 million,
approximately  $61.8  million  net  of  taxes,  and  were  recorded  in  the 
consolidated statement of operations in the fourth quarter of fiscal year
2000 and classified as follows (amounts in millions):

Net revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $11.7
11.9
Cost of sales—royalties and software amortization. . . . . . . . . . . . . . . . 
4.2
Product development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
5.2
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
37.2
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$70.2

The component of the charge included in amortization of intangi-
ble  assets  represented  a  write  down  of  intangibles  including  goodwill,
relating  to  Expert  Software,  Inc.  (“Expert”),  one  of  the  Company’s
value  publishing  subsidiaries,  totaling  $26.3  million.  The  Company
consolidated Expert into Head Games, forming one integrated business
unit. As part of this consolidation, the Company discontinued substan-
tially  all  of  Expert’s  product  lines,  terminated  substantially  all  of
Expert’s employees and phased out the use of the Expert name. In addi-
tion, a $10.9 million write down of goodwill relating to TDC, an OEM
business  unit,  was  recorded.  In  fiscal  2000,  the  OEM  market  went
through  radical  changes  due  to  price  declines  of  PCs  and  hardware
accessories.  The  sum  of  the  undiscounted  future  cash  flow  of  these
assets was not sufficient to cover the carrying value of these assets and
as such was written down to fair market value.

The component of the charge included in net revenues and general
and administrative expense represents costs associated with the planned
termination  of  a  substantial  number  of  its  third  party  distributor 
relationships  in  connection  with  the  Company’s  realignment  of  its
worldwide publishing business to leverage its existing sales and market-
ing  organizations  and  improve  the  control  and  management  of  its 
products. These actions resulted in an increase in the allowance for sales
returns  of  $11.7  million  and  the  allowance  for  doubtful  accounts  of
$3.4 million. The plan also included a severance charge of $1.2 million
for employee redundancies.

The components of the charge included in cost of sales—royalties
and software amortization and product development represent costs to
write down certain assets associated with exiting certain product lines and
re-evaluating other product lines which resulted in reduced expectations.

During  fiscal  2001,  the  Company  completed  the  restructuring 
initiatives  associated  with  the  fiscal  2000  restructuring  plan  without
any significant adjustments.

25

Activision, Inc.

4. INVENTORIES

7. OPERATIONS  BY  REPORTABLE  SEGMENTS AND

The  Company ’s  inventories  consist  of  the  following  (amounts  in 
thousands):

March 31,

Purchased parts and components . . . . . . . . . . . . 
Finished goods . . . . . . . . . . . . . . . . . . . . . . . . . . 

2001

$ 1,885
42,003

$43,888

2000

$ 2,857
37,596

$40,453

5. PROPERTY AND  EQUIPMENT

Property and equipment are recorded at cost. Depreciation and amortiza-
tion are provided using the straight-line method over the shorter of the
estimated  useful  lives  or  the  lease  term:  buildings,  30  years;  computer
equipment,  office  furniture  and  other  equipment,  3  years;  leasehold
improvements, through the life of the lease. When assets are retired or
disposed of, the cost and accumulated depreciation thereon are removed
and any resultant gains or losses are recognized in current operations.
Property and equipment was as follows (amounts in thousands):

March 31,

2001

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Computer equipment . . . . . . . . . . . . . . . . . . . . . 
Office furniture and other equipment . . . . . . . . 
Leasehold improvements. . . . . . . . . . . . . . . . . . . 

214
4,004
21,512
5,585
3,713

Total cost of property and equipment . . . . . . 
Less accumulated depreciation . . . . . . . . . . . . . . 

35,028
(19,788)

$

2000

526
2,468
18,670
5,800 
3,229

30,693
(19,878)

Property and equipment, net . . . . . . . . . . . . .  $ 15,240

$ 10,815

Depreciation  expense  for  the  years  ended  March  31,  2001,  2000
and 1999 was $4.8 million, $4.2 million and $4.9 million, respectively.

6. ACCRUED  EXPENSES

Accrued  expenses  were  comprised  of  the  following  (amounts  in 
thousands):

March 31,

Accrued royalties payable . . . . . . . . . . . . . . . . . . 
Affiliated label payable . . . . . . . . . . . . . . . . . . . . 
Accrued selling and marketing costs. . . . . . . . . . 
Income tax payable . . . . . . . . . . . . . . . . . . . . . . . 
Accrued interest expense. . . . . . . . . . . . . . . . . . . 
Accrued bonus and vacation pay. . . . . . . . . . . . . 
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

2001

$14,764
733
4,603
859
1,150
11,958
9,972

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$44,039

2000

$13,300
4,033
10,493
4,934
1,013
5,514
10,117

$49,404

GEOGRAPHIC AREA

The Company publishes, develops and distributes interactive entertain-
ment  and  leisure  products  for  a  variety  of  game  platforms,  including
PCs,  the  Sony  PlayStation  and  PlayStation  2  console  systems,  the
Nintendo  64  console  system,  the  Nintendo  Game  Boy  and  the  Sega
Dreamcast console system. The Company has also begun product devel-
opment  for  next-generation  console  systems  and  hand  held  devices,
including Microsoft’s Xbox and Nintendo’s GameCube and Game Boy
Advance. Based on its organizational structure, the Company operates in
two reportable segments: publishing and distribution.

The Company’s publishing segment publishes titles that are devel-
oped both internally through the studios owned by the Company and
externally  through  third  party  developers.  In  the  United  States,  the
Company’s products are sold primarily on a direct basis to major com-
puter  and  software  retailing  organizations,  mass  market  retailers,  con-
sumer electronic stores, discount warehouses and mail order companies.
The Company conducts its international publishing activities through
offices in the United Kingdom, Germany, France, Australia, Canada and
Japan. The Company’s products are sold internationally on a direct to
retail basis and through third party distribution and licensing arrange-
ments  and  through  the  Company’s  wholly-owned  distribution  sub-
sidiaries located in the United Kingdom, the Netherlands and Germany.
The  Company’s  distribution  segment,  located  in  the  United
Kingdom, the Netherlands and Germany, distributes interactive enter-
tainment  software  and  hardware  and  provides  logistical  services  for  a
variety of publishers and manufacturers.

The President and Chief Operating Officer allocates resources to
each of these segments using information on their respective revenues
and operating profits before interest and taxes. The President and Chief
Operating Officer has been identified as the Chief Operating Decision
Maker as defined by SFAS No. 131, “Disclosure about Segments of an
Enterprise and Related Information,” (“SFAS No. 131”).

The President and Chief Operating Officer does not evaluate indi-

vidual segments based on assets or depreciation.

The  accounting  policies  of  these  segments  are  the  same  as  those
described in the Summary of Significant Accounting Policies. Revenue
derived from sales between segments is eliminated in consolidation.

2001 Annual Report

26

Information on the reportable segments for the three years ended

March 31, 2001 is as follows (amounts in thousands):

Year ended March 31, 2001

Publishing

Distribution

Total

Total segment revenues . . . . . . . . . . .  $466,062
Revenue from sales 

$154,121

$620,183

8. COMPUTATION  OF  EARNINGS  PER  SHARE

The  following  table  sets  forth  the  computations  of  basic  and
diluted  earnings  (loss)  per  share,  (amounts  in  thousands,  except  per
share data):

Year ended March 31,

2001

2000

1999

between segments . . . . . . . . . . . . . 

(39,331)

39,331

—

Numerator

Revenues from external customers . . .  $426,731

$193,452

$620,183

Operating income . . . . . . . . . . . . . . .  $ 35,687

$ 4,120

$ 39,807

Total assets . . . . . . . . . . . . . . . . . . . .  $271,488

$ 88,469

$359,957

Year ended March 31, 2000

Publishing

Distribution

Total

Total segment revenues. . . . . . . . . . . .  $396,691
Revenue from sales 

$175,514

$572,205

Numerator for basic and diluted 
earnings per share—income 
(loss) available to common 
shareholders . . . . . . . . . . . . . . . . 

Denominator

Denominator for basic earnings 
per share—weighted average 
common shares outstanding . . . 

$20,507

$(34,088)

$14,891

24,865

24,691

22,861

between segments. . . . . . . . . . . . . . 

(40,255)

40,255

—

Effect of dilutive securities:

Revenues from external customers . . .  $356,436

$215,769

$572,205

Operating income (loss) . . . . . . . . . .  $(35,049)

$ 4,724

$(30,325)

Employee stock options. . . . . . . 
Warrants to purchase 

2,354

common stock . . . . . . . . . . . . 

181

Total assets. . . . . . . . . . . . . . . . . . . . .  $230,961

$ 78,776

$309,737

Potential dilutive common shares. . . 

2,535

—

—

—

942

129

1,071

Year ended March 31, 1999

Publishing

Distribution

Total

Total segment revenues. . . . . . . . . . . .  $205,542
Revenue from sales 

$230,984

$436,526

between segments. . . . . . . . . . . . . . 

(19,202)

19,202

—

Revenues from external customers . . .  $186,340

$250,186

$436,526

Operating income. . . . . . . . . . . . . . . .  $ 12,398

$ 14,269

$ 26,667

Total assets. . . . . . . . . . . . . . . . . . . . .  $185,567

$ 97,778

$283,345

Geographic information for the three years ended March 31, 2001
is  based  on  the  location  of  the  selling  entity.  Revenues  from  external
customers by geographic region were as follows (amounts in thousands):

Year ended March 31, 

2001

2000

1999

United States . . . . . . . . . . . . . . . . . . .  $352,893
256,228
Europe . . . . . . . . . . . . . . . . . . . . . . . . 
11,062
Other . . . . . . . . . . . . . . . . . . . . . . . . . 

$282,847
277,485
11,873

$149,705
278,032
8,789

Total. . . . . . . . . . . . . . . . . . . . . . . . . .  $620,183

$572,205

$436,526

Revenues by platform were as follows (amounts in thousands):

Year ended March 31,

2001

2000

1999

Console . . . . . . . . . . . . . . . . . . . . . . .  $466,893
153,290
PC . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$410,277
161,928

$268,246
168,280

Total. . . . . . . . . . . . . . . . . . . . . . . . . .  $620,183

$572,205

$436,526

Denominator for diluted earnings per 
share—weighted average common 
shares outstanding plus assumed 
conversions . . . . . . . . . . . . . . . . 

27,400

24,691

23,932

Basic earnings (loss) per share . . . . . . 

$ 0.82

$ (1.38)

$ 0.65

Diluted earnings (loss) per share. . . . 

$ 0.75

$ (1.38)

$ 0.62

Options to purchase 2,338,841, 2,555,397 and 2,188,175 shares
of  common  stock  were  outstanding  for  the  years  ended  March  31,
2001, 2000 and 1999, respectively, but were not included in the calcu-
lations of diluted earnings (loss) per share because their effect would be
anti-dilutive. Convertible subordinated notes were also not included in
the calculations of diluted earnings per share because their effect would
be anti-dilutive.

Subsequent  to  March  31,  2001,  the  Company  called  for  the
redemption  of  its  $60.0  million  convertible  subordinated  notes  due
2005. In connection with that call, holders have converted into common
stock approximately $60.0 million aggregate principal amount of their
convertible  subordinated  notes,  resulting  in  the  issuance  of  approxi-
mately 3,175,000 shares of common stock to such holders.

27

Activision, Inc.

9. INCOME TAXES

Domestic and foreign income (loss) before income taxes and details 
of  the  income  tax  provision  (benefit)  are  as  follows  (amounts  in
thousands):

Year ended March 31,

2001

2000

1999

Income (loss) before income taxes:

Domestic . . . . . . . . . . . . . . . . . . . . 
Foreign. . . . . . . . . . . . . . . . . . . . . . 

$24,276
8,268

$(37,115)
(1,621)

$ 5,945
17,691

$32,544

$(38,736)

$23,636

Income tax expense (benefit):

Current:

Federal . . . . . . . . . . . . . . . . . . . . 
State . . . . . . . . . . . . . . . . . . . . . 
Foreign. . . . . . . . . . . . . . . . . . . . 

Total current . . . . . . . . . . . . . 

$

394
112
4,351

4,857

$

(383)
337
2,610

2,564

$

37
124
5,456

5,617

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . 
State . . . . . . . . . . . . . . . . . . . . . 
Foreign. . . . . . . . . . . . . . . . . . . . 

(5,610)
(1,761)
(479)

(10,047)
(1,448)
—

Total deferred . . . . . . . . . . . . 

(7,850)

(11,495)

(418)
57
—

(361)

Add back benefit credited to additional 

paid-in capital: 
Tax benefit related to stock 

option exercises . . . . . . . . . . . . . 
Tax benefit related to utilization of 
pre-bankruptcy net operating 
loss carryforwards . . . . . . . . . . . 

11,378

3,017

1,059

3,652

15,030

1,266

4,283

2,430

3,489

Income tax provision (benefit) . . . . . 

$12,037

$ (4,648)

$ 8,745

The items accounting for the difference between income taxes com-
puted at the U.S. federal statutory income tax rate and the income tax
provision for each of the years are as follows:

Year ended March 31,

2001

2000

1999

Federal income tax provision (benefit) 

(34.0%)
(4.5%)
18.6%
0.4%
(8.6%)
2.8%
13.8%
—
(0.5%)

(12.0%)

34.0%
1.3%
1.7%
0.8%
(5.4%)
(0.9%)
5.1%
—
0.4%

37.0%

at statutory rate. . . . . . . . . . . . . . . . . .  35.0%
3.3%
1.3%

State taxes, net of federal benefit . . . . . . 
Nondeductible amortization . . . . . . . . . . 
Nondeductible merger fees . . . . . . . . . . .  —
Research and development credits . . . . . . 
Incremental effect of foreign tax rates. . . 
Increase of valuation allowance . . . . . . . . 
Rate changes . . . . . . . . . . . . . . . . . . . . . . 
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . 

(5.7%)
0.5%
4.0%
(1.5%)
0.1%

37.0%

2001 Annual Report

28

Deferred income taxes reflect the net tax effects of temporary dif-
ferences  between  the  amounts  of  assets  and  liabilities  for  accounting
purposes and the amounts used for income tax purposes. The compo-
nents of the net deferred tax asset and liability are as follows (amounts
in thousands):

March 31,

Deferred asset:

2001

2000

Allowance for bad debts. . . . . . . . . . . . . . . . . . . . .  $
Allowance for sales returns . . . . . . . . . . . . . . . . . . 
Inventory reserve . . . . . . . . . . . . . . . . . . . . . . . . . . 
Vacation and bonus reserve . . . . . . . . . . . . . . . . . . 
Royalty reserve. . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Tax credit carryforwards . . . . . . . . . . . . . . . . . . . . 
Net operating loss carryforwards. . . . . . . . . . . . . . 
Amortization and depreciation . . . . . . . . . . . . . . . 

716
3,900
992
1,663
170
1,643
14,224
12,362
6,816

$ 1,019
5,151
799
763
774
1,585
12,062
12,828
7,055

Deferred asset . . . . . . . . . . . . . . . . . . . . . . . . . . 
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . 

42,486
(9,895)

42,036
(13,041)

Net deferred asset . . . . . . . . . . . . . . . . . . . . . . . 

32,591

28,995

Deferred liability:

Capitalized research expenses . . . . . . . . . . . . . . 
State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

Deferred liability . . . . . . . . . . . . . . . . . . . . . . . . 

3,087
1,453

4,540

7,864
917

8,781

Net deferred asset . . . . . . . . . . . . . . . . . . . . . . .  $28,051

$ 20,214

In  accordance  with  Statement  of  Position  90-7  (“SOP  90-7”),
“Financial  Reporting  by  Entities  in  Reorganization  Under  the
Bankruptcy  Code,”  issued  by  the  AICPA,  benefits  from  loss  carryfor-
wards  arising  prior  to  the  Company’s  reorganization  are  recorded  as
additional paid-in capital. During the year ended March 31, 2001, $3.7
million was recorded as additional paid-in capital.

As of March 31, 2001, the Company’s available federal net operat-
ing loss carryforward of $30.8 million is subject to certain limitations
as defined under Section 382 of the Internal Revenue Code. The net
operating  loss  carryforwards  expire  from  2006  to  2019.  The
Company’s available state net operating loss carryforward of $8.0 mil-
lion  is  not  subject  to  limitations  under  Section  382  of  the  Internal
Revenue Code. The Company has tax credit carryforwards of $9.4 mil-
lion and $4.8 million for federal and state purposes, respectively, which
expire from 2006 to 2021.

At March 31, 2001, the Company’s deferred income tax asset for
tax  credit  carryforwards  and  net  operating  loss  carryforwards  was
reduced  by  a  valuation  allowance  of  $9.9  million.  Of  such  valuation
allowance,  none  relates  to  SOP  90-7  which,  if  realized,  would  be
recorded  as  additional  paid-in  capital.  Realization  of  the  deferred  tax
assets is dependent upon the continued generation of sufficient taxable
income  prior  to  expiration  of  tax  credits  and  loss  carryforwards.
Although  realization  is  not  assured,  management  believes  it  is  more
likely than not that the net carrying value of the deferred tax asset will
be  realized.  The  amount  of  deferred  tax  assets  considered  realizable,
however, could be reduced in the future if estimates of future taxable
income are reduced.

Cumulative undistributed earnings of foreign subsidiaries for which
no  deferred  taxes  have  been  provided  approximated  $22.8  million  at
March 31, 2001. Deferred income taxes on these earnings have not been
provided as these amounts are considered to be permanent in duration.

10. LONG-TERM  DEBT

Bank  Lines  of  Credit  and  Other  Debt
The  Company’s  long-term  debt  consists  of  the  following  (amounts 
in thousands):

March 31,

2001

2000

U.S. Facility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  $ 8,432
1,759
The Netherlands Facility . . . . . . . . . . . . . . . . . . . . . . 
3,441
Mortgage notes payable and other . . . . . . . . . . . . . . . 

$ 22,496
3,509
4,033

Less current portion . . . . . . . . . . . . . . . . . . . . . . . . . 

13,632
(10,231)

30,038
(16,260)

Long-term debt, less current portion. . . . . . . . . . . . .  $ 3,401

$ 13,778

In  June  1999,  the  Company  obtained  a  $100.0  million  revolving
credit facility and a $25.0 million term loan (the “U.S. Facility”) with
a syndicate of banks. The revolving portion of the U.S. Facility provides
the Company with the ability to borrow up to $100.0 million and issue
letters of credit up to $80 million on a revolving basis against eligible
accounts receivable and inventory. The $25.0 million term loan portion
of the U.S. Facility was used to acquire Expert Software, Inc. in June
1999 and to pay costs related to such acquisition and the securing of
the  U.S.  Facility.  The  term  loan  has  a  three  year  term  with  principal
amortization on a straight-line quarterly basis beginning December 31,
1999 and a borrowing rate based on the banks’ base rate (which is gen-
erally equivalent to the published prime rate) plus 2% or LIBOR plus
3%.  The  revolving  portion  of  the  U.S.  Facility  has  a  borrowing  rate
based  on  the  banks’  base  rate  plus  1.75%  or  LIBOR  plus  2.75%  and
matures June 2002. The U.S. Facility had a weighted average interest
rate of approximately 9.70% and 9.50% for the year ended March 31,
2001 and 2000, respectively. The Company pays a commitment fee of
1⁄2% on the unused portion of the revolving line. The U.S. Facility is col-
lateralized by substantially all of the assets of the Company and its U.S.
subsidiaries. The U.S. Facility contains various covenants that limit the
ability of the Company to incur additional indebtedness, pay dividends
or make other distributions, create certain liens, sell assets, or enter into
certain mergers or acquisitions. The Company is also required to main-
tain  specified  financial  ratios  related  to  net  worth  and  fixed  charges. 
As of March 31, 2001 and 2000, the Company was in compliance with
these  covenants.  As  of  March  31,  2001,  approximately  $8.5  million 
was  outstanding  under  the  term  loan  portion  of  the  U.S.  Facility. 
As  of  March  31,  2001,  there  were  no  borrowings  outstanding  and
$18.2 million of letters of credit outstanding against the revolving por-
tion of the U.S. Facility. As of March 31, 2000, $20.0 million was out-
standing under the term loan portion and $2.5 million was outstanding
under the revolving portion of the U.S. Facility. 

The  Company  has  a  revolving  credit  facility  through  its  CD
Contact  subsidiary  in  the  Netherlands  (the  “Netherlands  Facility”).
The  Netherlands  Facility  permits  revolving  credit  loans  and  letters  of
credit  up  to  Netherlands  Guilders  (“NLG”)  26  million  ($10.4  mil-
lion) as of March 31, 2001 and NLG 45 million ($19.4 million) as of
March 31, 2000, based upon eligible accounts receivable and inventory
balances. The Netherlands Facility is due on demand, bears interest at a
Eurocurrency  rate  plus  1.50%  and  1.25%  in  fiscal  2001  and  2000,
respectively (weighted average interest rate of approximately 7.40% and
6.80%  as  of  March  31,  2001  and  2000,  respectively)  and  matures
August  2003.  Borrowings  outstanding  under  the  Netherlands  Facility
were  $1.8  million  and  $3.5  million  at  March  31,  2001  and  2000,
respectively.  Letters  of  credit  outstanding  under  the  Netherlands
Facility were NLG 3.8 million ($1.6 million) as of March 31, 2000.
There  were  no  letters  of  credit  outstanding  under  the  Netherlands
Facility as of March 31, 2001.

The Company also has revolving credit facilities with its CentreSoft
subsidiary located in the United Kingdom (the “UK Facility”) and its
NBG subsidiary located in Germany (the “German Facility”). The UK
Facility provides for British Pounds (“GBP”) 7.0 million ($10.0 mil-
lion) of revolving loans and GBP 3.0 million ($4.3 million) of letters
of credit as of March 31, 2001 and GBP 7.0 million ($11.2 million) of
revolving loans and GBP 6.0 million ($9.6 million) of letters of credit
as of March 31, 2000. The UK Facility bears interest at LIBOR plus
2%, is collateralized by substantially all of the assets of the subsidiary
and  matures  in  July  2001.  The  UK  Facility  also  contains  various
covenants  that  require  the  subsidiary  to  maintain  specified  financial
ratios  related  to,  among  others,  fixed  charges.  As  of  March  31,  2001
and  2000,  the  Company  was  in  compliance  with  these  covenants.  No
borrowings  were  outstanding  against  the  UK  Facility  at  March  31,
2001 or 2000. Letters of credit of GBP 3.0 million ($4.3 million) and
GBP  6.0  million  ($9.6  million)  were  outstanding  against  the  UK
Facility  at  March  31,  2001  and  2000,  respectively.  As  of  March  31,
2001 and 2000, the German Facility provides for revolving loans up to
Deutsche  Marks  (“DM”)  4  million  ($1.8  million),  bears  interest  at
7.0%, is collateralized by a cash deposit of approximately GBP 650,000
($928,000) made by the Company’s CentreSoft subsidiary and has no
expiration  date.  No  borrowings  were  outstanding  against  the  German
Facility as of March 31, 2001 and 2000.

Mortgage  notes  payable  relate  to  the  land,  office  and  warehouse
facilities of the Company’s German and Netherlands subsidiaries. The
notes bear interest at 5.45% and 5.35%, respectively, and are collateral-
ized  by  the  related  assets.  The  Netherlands  mortgage  note  payable  is
due in quarterly installments of NLG 25,000 ($10,000) and matures
January 2019. The German mortgage note payable is due in bi-annual
installments  of  DM  145,000  ($65,500)  beginning  June  2002  and
matures December 2019.

29

Activision, Inc.

Annual  maturities  of  long-term  debt  are  as  follows  (amounts 

in thousands):
2002 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2003 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2004 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$10,231
235
171
171
171
2,653

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$13,632

Private  Placement  of  Convertible 

Subordinated  Notes
In December 1997, the Company completed the private placement of
$60.0 million principal amount of 63⁄4% convertible subordinated notes
due 2005 (the “Notes”). The Notes are convertible, in whole or in part,
at the option of the holder at any time after December 22, 1997 (the
date of original issuance) and prior to the close of business on the busi-
ness  day  immediately  preceding  the  maturity  date,  unless  previously
redeemed or repurchased, into common stock, $.000001 par value, of
the Company, at a conversion price of $18.875 per share, (equivalent to
a  conversion  rate  of  52.9801  shares  per  $1,000  principal  amount  of
Notes), subject to adjustment in certain circumstances. The Notes are
redeemable, in whole or in part, at the option of the Company at any
time  on  or  after  January  10,  2001,  subject  to  premiums  through
December 31, 2003.

11. COMMITMENTS AND  CONTINGENCIES

Developer  Contracts
In the normal course of business, the Company enters into contractual
arrangements with third parties for the development of products. Under
these agreements, the Company commits to provide specified payments
to a developer, contingent upon the developer’s achievement of contrac-
tually  specified  milestones.  Assuming  all  contractually  specified 
milestones are achieved, for contracts in place as of March 31, 2001,
the  total  future  minimum  contract  commitment  is  approximately 
$62.1  million,  which  is  scheduled  to  be  paid  as  follows  (amount 
in thousands):

Year ending March 31,

2002 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2003 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2004 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$35,197
13,528
6,250
2,925
1,675
2,500

$62,075

Additionally,  under  the  terms  of  a  production  financing  arrange-
ment,  the  Company  has  a  commitment  to  purchase  two  future
PlayStation 2 titles from independent third party developers for an esti-
mated $5.7 million. Failure by the developers to complete the project
within  the  contractual  time  frame  or  specifications  alleviates  the
Company’s commitment.

Lease  Obligations
The Company leases certain of its facilities under non-cancelable oper-
ating lease agreements. Total future minimum lease commitments as of
March 31, 2001 are as follows (amounts in thousands):

Year ending March 31,

2002 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2003 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2004 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$ 3,991
3,728
3,606
3,389
3,044
5,576

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

$23,334

Facilities rent expense for the years ended March 31, 2001, 2000
and 1999 was approximately $4.7 million, $4.4 million and $4.4 mil-
lion, respectively.

Legal  Proceedings
The Company is party to routine claims and suits brought against it in
the  ordinary  course  of  business,  including  disputes  arising  over  the
ownership of intellectual property rights and collection matters. In the
opinion  of  management,  the  outcome  of  such  routine  claims  will  not
have a material adverse effect on the Company’s business, financial con-
dition, results of operations or liquidity.

12. STOCK  COMPENSATION  PLANS

Employee  Options
The Company sponsors three stock option plans for the benefit of offi-
cers, employees, consultants and others.

The  Activision  1991  Stock  Option  and  Stock  Award  Plan,  as
amended,  (the  “1991  Plan”)  permits  the  granting  of  “Awards”  in  the
form of non-qualified stock options, incentive stock options (“ISOs”),
stock  appreciation  rights  (“SARs”),  restricted  stock  awards,  deferred
stock awards and other common stock-based awards. The total number
of  shares  of  common  stock  available  for  distribution  under  the  1991
Plan is 7,567,000. The 1991 Plan requires available shares to consist in
whole or in part of authorized and unissued shares or treasury shares.
There were approximately 229,000 shares remaining available for grant
under the 1991 Plan as of March 31, 2001.

On  September  23,  1998,  the  stockholders  of  the  Company
approved  the  Activision  1998  Incentive  Plan  (the  “1998  Plan”).  The
1998 Plan permits the granting of “Awards” in the form of non-qualified
stock  options,  ISOs,  SARs,  restricted  stock  awards,  deferred  stock
awards  and  other  common  stock-based  awards  to  directors,  officers,
employees, consultants and others. The total number of shares of com-
mon stock available for distribution under the 1998 Plan is 3,000,000.
The 1998 Plan requires available shares to consist in whole or in part of
authorized and unissued shares or treasury shares. There were approxi-
mately  648,000  shares  remaining  available  for  grant  under  the  1998
Plan as of March 31, 2001.

On, April 26, 1999, the Board of Directors approved the Activision
1999  Incentive  Plan  (the  “1999  Plan”).  The  1999  Plan  permits  the
granting of “Awards” in the form of non-qualified stock options, ISOs,
SARs, restricted stock awards, deferred share awards and other common
stock-based  awards  to  directors,  officers,  employees,  consultants  and

2001 Annual Report

30

others. The total number of shares of common stock available for dis-
tribution under the 1999 Plan is 5,000,000. The 1999 Plan requires
available shares to consist in whole or in part of authorized and unis-
sued  shares  or  treasury  shares.  As  of  March  31,  2001,  there  were
approximately 262,000 shares remaining available for grant under the
1999 Plan.

The  exercise  price  for  Awards  issued  under  the  1991  Plan,  1998
Plan and 1999 Plan (collectively, the “Plans”) is determined at the dis-
cretion of the Board of Directors (or the Compensation Committee of
the Board of Directors, which administers the Plans), and for ISOs, is
not  to  be  less  than  the  fair  market  value  of  the  Company’s  common
stock at the date of grant, or in the case of non-qualified options, must
exceed or be equal to 85% of the fair market value at the date of grant.
Options typically become exercisable in installments over a period not
to exceed five years and must be exercised within 10 years of the date of
grant. However, certain options granted to executives vest immediately.
Historically, stock options have been granted with exercise prices equal
to or greater than the fair market value at the date of grant.

In  connection  with  current  and  prior  employment  agreements
between the Company and Robert A. Kotick, the Company’s Chairman
and  Chief  Executive  Officer,  and  Brian  G.  Kelly,  the  Company’s  Co-
Chairman, Mr. Kotick and Mr. Kelly have been granted options to pur-
chase common stock. Relating to such grants, as of March 31, 2001,
4,269,000 and 3,186,000 shares with weighted average exercise prices
of $8.43 and $9.22 were outstanding and exercisable, respectively.

The Company also issues stock options in conjunction with acqui-
sition transactions. For the year ended March 31, 2001, approximately
13,000  and  1,000  options  with  weighted  average  exercise  prices  of
$9.74 and $6.76 were outstanding and exercisable, respectively, relating
to options issued in conjunction with the acquisitions of Head Games
and Expert.

Director Warrants
The Director Warrant Plan, which expired on December 19, 1996, pro-
vided for the automatic granting of warrants (“Director Warrants”) to
purchase  16,667  shares  of  common  stock  to  each  director  of  the
Company who was not an officer or employee of the Company or any of
its subsidiaries. Director Warrants granted under the Director Warrant
Plan vest 25% on the first anniversary of the date of grant, and 12.5%
each six months thereafter. The expiration of the Plan had no effect on
the outstanding Director Warrants. As of March 31, 2001, there were
no shares of common stock available for distribution under the Director
Warrant Plan.

The range of exercise prices for Director Warrants outstanding as
of March 31, 2001 was $.75 to $8.50. The range of exercise prices for
Director  Warrants  is  wide  due  to  increases  and  decreases  in  the
Company’s stock price over the period of the grants. As of March 31,
2001, 28,700 of the outstanding and vested Director Warrants have a
weighted average remaining contractual life of 0.78 years and a weighted
average  exercise  price  of  $.75;  20,000  of  the  outstanding  and  vested
Director Warrants have a weighted average remaining contractual life of
3.82 years and a weighted average exercise price of $6.50; and 20,000
of the outstanding and vested Director Warrants have a weighted aver-
age remaining contractual life of 3.82 years and a weighted average exer-
cise price of $8.50.

During the fiscal year ended March 31, 1997, the Company issued
warrants to purchase 40,000 shares of the Company’s common stock,
at exercise prices ranging from $11.80 to $13.88 to two of its outside
directors in connection with their election to the Board. Such warrants
have vesting terms identical to the Director Warrants and expire within
10 years. Relating to such warrants, as of March 31, 2001, 40,000 and
39,000  shares  with  weighted  average  exercise  prices  of  $12.85  and
$12.89 were outstanding and exercisable, respectively.

Employee  Stock  Purchase  Plan
The  Company  has  an  employee  stock  purchase  plan  for  all  eligible
employees  (the  “Purchase  Plan”).  Under  the  Purchase  Plan,  shares  of
the Company’s common stock may be purchased at six-month intervals
at 85% of the lower of the fair market value on the first or last day of
each  six-month  period  (the  “Offering  Period”).  Employees  may  pur-
chase shares having a value not exceeding 10% of their gross compensa-
tion  during  an  Offering  Period.  Employees  purchased  34,615  and
39,002  shares  at  a  price  of  $9.46  and  $10.68  per  share  during  the
Purchase Plan’s offering period ended September 30, 2000 and 1999,
respectively,  and  43,910  and  33,440  shares  at  a  price  of  $11.79  and
$10.25  per  share  during  the  Purchase  Plan’s  offering  period  ended
March 31, 2001 and 2000, respectively.

Activity  of  Employee  and  Director  Options 

and Warrants
Activity of all employee and director options and warrants during the
last  three  fiscal  years  was  as  follows  (amounts  in  thousands,  except
weighted average exercise price amounts):

2001

2000

1999

Wtd Avg
Shares Ex Price

Shares

Wtd Avg
Ex Price

Wtd Avg
Shares Ex Price

Outstanding at beginning 

of year . . . . . . . . . . . . . .  10,332
Granted . . . . . . . . . . . . . 
6,767
(3,500)
Exercised . . . . . . . . . . . . 
(1,655)
Forfeited. . . . . . . . . . . . . 

$11.07
6.91
9.06
9.73

9,949
3,767
(2,331)
(1,053)

$10.54
11.52
9.15
11.91

6,218
5,538
(605)
(1,202)

$11.47
10.27
8.68
15.33

Outstanding at end 

of year . . . . . . . . . . . . . .  11,944

$ 9.68

10,332

$11.07

9,949

$10.54

Exercisable at end 

of year . . . . . . . . . . . . . . 

6,544

$ 9.99

4,715

$10.25

4,154

$10.00

For  the  year  ended  March  31,  2001,  4,342,000  options  with  a
weighted  average  exercise  price  of  $7.19  were  granted  at  an  exercise
price equal to the fair market value on the date of grant and 2,425,000
options with a weighted average exercise price of $6.43 were granted at
an exercise price greater than fair market value on the date of grant.

For  the  year  ended  March  31,  2000,  2,501,000  options  with  a
weighted  average  exercise  price  of  $12.88  were  granted  at  an  exercise
price equal to the fair market value on the date of grant and 705,000
options with a weighted average exercise price of $10.71 were granted at
an  exercise  price  greater  than  fair  market  value  on  the  date  of  grant.
Additionally,  in  conjunction  with  the  acquisition  of  Expert,  561,000
options with a weighted average exercise price of $6.48 were granted at
an exercise price less than market value on the date of grant. Options
granted to Expert were outside any of the Plans.

31

Activision, Inc.

For  the  year  ended  March  31,  1999,  5,320,000  options  were
granted at an exercise price equal to the fair market value on the date of
grant and 218,000 options were granted at an exercise price greater than
fair market value on the date of grant.

The  following  tables  summarize  information  about  all  employee
and director stock options and warrants outstanding as of March 31,
2001 (share amounts in thousands):

Outstanding Options

Exercisable Options

Remaining
Wtd Avg
Contractual
Life
(in years)

Shares

Wtd Avg

Wtd Avg

Exercise Price Shares Exercise Price

Range of 

exercise prices:
$0.75 to $0.75 . . . . . 
29
$3.00 to $6.00 . . . . .  1,336
$6.03 to $6.13 . . . . .  2,002
$6.16 to $9.44 . . . . .  1,306
$9.50 to $10.25 . . . .  1,608
$10.31 to $10.31 . . . 
340
$10.38 to $10.50 . . .  1,999
$10.56 to $12.50 . . .  1,307
$12.63 to $14.50 . . .  1,306
711
$14.56 to $23.86 . . . 

0.78
8.30
9.14
8.04
6.88
8.29
7.97
7.48
7.87
6.31

0.75
5.82
6.13
7.79
9.89
10.31
10.50
11.14
13.53
17.84

29
333
917
506
1,462
167
1,975
422
332
401

0.75
5.30
6.13
8.70
9.88
10.31
10.50
10.98
13.44
18.86

Non-Employee Warrants
In prior years, the Company has granted stock warrants to third parties
in connection with the development of software and the acquisition of
licensing  rights  for  intellectual  property.  The  warrants  generally  vest
upon grant and are exercisable over the term of the warrant. The exercise
price of third party warrants is generally greater than or equal to the fair
market value of the Company’s common stock at the date of grant.

No such grants were made during the fiscal year ending March 31,
2001. As of March 31, 2001, 1,316,000 third party warrants to pur-
chase common stock were outstanding with a weighted average exercise
price of $10.89 per share.

During  the  fiscal  year  ended  March  31,  2000,  the  Company
granted  warrants  to  a  third  party  to  purchase  100,000  shares  of  the
Company’s common stock at an exercise price of $11.63 per share in
connection  with,  and  as  partial  consideration  for,  a  license  agreement
that allows the Company to utilize the third party’s name in conjunc-
tion with certain Activision products. The warrants vested upon grant,
have a seven year term and become exercisable ratably in annual install-
ments over the warrant term. As of March 31, 2000, 1,580,000 third
party  warrants  to  purchase  common  stock  were  outstanding  with  a
weighted average exercise price of $11.02 per share.

During the fiscal year ended March 31, 1999, the Company issued
the  following  warrants  to  third  parties  to  purchase  an  aggregate  of
1,000,000 shares of common stock in connection with software license
agreements:

Warrants

Shares

Exercise
Price

Vesting Schedule

#1

500,000 $10.27 Vested upon date of grant; 

#2

250,000

(a)

exercisable ratably over 5 years 
beginning on date of grant.
Vested upon date of grant; 
exercisable ratably over 5 years 
beginning on 9/16/03.

#3

250,000 $12.70 Vested and exercisable upon date 

of grant.

Total

1,000,000

Expiration
Date

9/16/08

9/16/08

7/2/08

(a) Exercise price will be equal to the average closing price of the Company’s common stock on the Nasdaq

National Market(cid:2) for the 30 trading days preceding September 16, 2003.

As of March 31, 1999, 1,480,000 third party warrants to purchase
common stock were outstanding with a weighted average exercise price
of $10.98 per share

The  fair  value  of  the  warrants  was  determined  using  the  Black-
Scholes pricing model, assuming a risk-free rate of 4.77%, a volatility
factor of 66% and expected terms as noted above. The weighted average
estimated  fair  value  of  third  party  warrants  granted  during  the  years
ending March 31, 2000 and 1999 were $7.89 per share and $7.93 per
share, respectively. No warrants were granted during the fiscal year end-
ing March 31, 2001. In accordance EITF 96-18, the Company meas-
ures the fair value of the securities on the measurement date. The fair
value  of  each  warrant  is  capitalized  and  amortized  to  royalty  expense
when  the  related  product  is  released  and  the  related  revenue  is  recog-
nized. During fiscal year 2001, 2000 and 1999, $1.4 million, $5.8 mil-
lion  and  $0.4  million,  respectively,  was  amortized  and  included  in
royalty expense relating to warrants.

Pro  Forma  Information
The Company has elected to follow APB Opinion No. 25, “Accounting
for Stock Issued to Employees,” in accounting for its employee stock
options.  Under  APB  No.  25,  if  the  exercise  price  of  the  Company’s
employee stock options equals the market price of the underlying stock
on  the  date  of  grant,  no  compensation  expense  is  recognized  in  the
Company’s financial statements.

2001 Annual Report

32

Pro  forma  information  regarding  net  income  (loss)  and  earnings
per share is required by SFAS No. 123. This information is required to
be determined as if the Company had accounted for its employee stock
options (including shares issued under the Purchase Plan and Director
Warrant  Plan  and  other  employee  option  grants,  collectively  called
“options”) granted during fiscal 2001, 2000 and 1999 under the fair
value method of that statement. The fair value of options granted in the
years ended March 31, 2001, 2000 and 1999 reported below has been
estimated  at  the  date  of  grant  using  a  Black-Scholes  option  pricing
model with the following weighted average assumptions:

Option Plans and Other
Employee Options

Purchase Plan

Director
Warrant Plan

2001

2000

1999

2001

2000

1999

2001

2000

1999

Expected life

(in years). . . . . 

1

1

1.5

0.5

0.5

0.5

1

1

0.5

Risk free 

interest rate . . .  4.09% 6.15% 4.77% 4.09% 6.15% 4.77% 4.09% 6.15% 4.77%
70% 67% 66% 70% 67% 66% 70% 67% 66%

Volatility . . . . . . . 
Dividend yield . . .  — — — — — — — — —

The Black-Scholes option valuation model was developed for use in
estimating the fair value of traded options that have no vesting restric-
tions  and  are  fully  transferable.  In  addition,  option  valuation  models
require  the  input  of  highly  subjective  assumptions,  including  the
expected  stock  price  volatility.  Because  the  Company’s  options  have
characteristics significantly different from those of traded options, and
because  changes  in  the  subjective  input  assumptions  can  materially
affect the fair value estimate, in the opinion of management, the exist-
ing models do not necessarily provide a reliable single measure of the
fair value of its options. For options granted during fiscal 2001, the per
share weighted average fair value of options with exercise prices equal to
market  value  on  date  of  grant  and  exercise  prices  greater  than  market
value  were  $3.12,  and  $1.34,  respectively.  For  options  granted  during
fiscal 2000, the per share weighted average fair value of options with
exercise  prices  equal  to  market  value  on  date  of  grant,  exercise  prices
greater than market value and exercise prices less than market value were
$5.91, $2.64 and $8.00, respectively. The weighted average estimated
fair value of options and warrants granted during the year ended March
31,  1999  was  $11.12  per  share.  The  per  share  weighted  average  esti-
mated fair value of Employee Stock Purchase Plan shares granted dur-
ing the years ended March 31, 2001, 2000 and 1999 were $3.48, $3.35
and $2.85, respectively.

For purposes of pro forma disclosures, the estimated fair value of
the  options  is  amortized  to  expense  over  the  options’  vesting  period.
The Company’s pro forma information follows (amounts in thousands
except for per share information):

Year ended March 31,

2001

2000

Pro forma net income (loss) . . . . . . . 
Pro forma basic earnings (loss) 

per share. . . . . . . . . . . . . . . . . . . . . 

Pro forma diluted earnings (loss) 

per share. . . . . . . . . . . . . . . . . . . . . 

$11,531

$(45,355)

0.46

0.42

(1.84)

(1.84)

1999

$748

0.01

0.01

The effects on pro forma disclosures of applying SFAS No. 123 are
not likely to be representative of the effects on pro forma disclosures of
future years.

Employee  Retirement  Plan
The Company has a retirement plan covering substantially all of its eli-
gible  employees.  The  retirement  plan  is  qualified  in  accordance  with
Section 401(k) of the Internal Revenue Code. Under the plan, employ-
ees  may  defer  up  to  15%  of  their  pre-tax  salary,  but  not  more  than
statutory  limits.  The  Company  contributes  5%  of  each  dollar  con-
tributed  by  a  participant.  The  Company’s  matching  contributions  to
the plan were $62,000, $46,000 and $40,000 during the years ended
March 31, 2001, 2000 and 1999, respectively.

13. SHAREHOLDERS’  EQUITY

Repurchase  Plan
As of May 9, 2000, the Board of Directors authorized the Company to
purchase up to $15.0 million in shares of its common stock as well as
its convertible subordinated notes. The shares and notes could be pur-
chased from time to time through the open market or in privately nego-
tiated transactions. The amount of shares and notes purchased and the
timing  of  purchases  was  based  on  a  number  of  factors,  including  the
market price of the shares and notes, market conditions, and such other
factors  as  the  Company’s  management  deemed  appropriate.  The
Company has financed the purchase of shares with available cash. As of
the quarter ending June 30, 2000, the Company had repurchased 2.3
million shares of its common stock for approximately $15.0 million.

Shareholders’  Rights  Plan
On  April  18,  2000,  the  Company’s  Board  of  Directors  approved  a
shareholders’ rights plan (the “Rights Plan”). Under the Rights Plan,
each common stockholder at the close of business on April 19, 2000,
will receive a dividend of one right for each share of common stock held.
Each right represents the right to purchase one one-hundredth (1/100)
of a share of the Company’s Series A Junior Preferred Stock at an exer-
cise  price  of  $40.00.  Initially,  the  rights  are  represented  by  the
Company’s  common  stock  certificates  and  are  neither  exercisable  nor
traded separately from the Company’s common stock. The rights will
only become exercisable if a person or group acquires 15% or more of
the common stock of the Company, or announces or commences a ten-
der or exchange offer which would result in the bidder’s beneficial own-
ership of 15% or more of the Company’s common stock.

In the event that any person or group acquires 15% or more of the
Company’s  outstanding  common  stock  each  holder  of  a  right  (other
than  such  person  or  members  of  such  group)  will  thereafter  have  the
right to receive upon exercise of such right, in lieu of shares of Series A
Junior Preferred Stock, the number of shares of common stock of the
Company  having  a  value  equal  to  two  times  the  then  current  exercise
price of the right. If the Company is acquired in a merger or other busi-
ness combination transaction after a person has acquired 15% or more
the  Company’s  common  stock,  each  holder  of  a  right  will  thereafter
have the right to receive upon exercise of such right a number of the
acquiring company’s common shares having a market value equal to two
times the then current exercise price of the right. For persons who, as of
the close of business on April 18, 2000, beneficially own 15% or more

33

Activision, Inc.

of the common stock of the Company, the Rights Plan “grandfathers”
their current level of ownership, so long as they do not purchase addi-
tional shares in excess of certain limitations.

The Company may redeem the rights for $.01 per right at any time
until  the  first  public  announcement  of  the  acquisition  of  beneficial
ownership of 15% of the Company’s common stock. At any time after a
person has acquired 15% or more (but before any person has acquired
more than 50%) of the Company’s common stock, the Company may
exchange  all  or  part  of  the  rights  for  shares  of  common  stock  at  an
exchange  ratio  of  one  share  of  common  stock  per  right.  The  rights
expire on April 18, 2010.

14. SUPPLEMENTAL  CASH  FLOW  INFORMATION

15. QUARTERLY  FINANCIAL AND MARKET

INFORMATION—UNAUDITED

(Amounts in thousands, 
except per share data)

Fiscal 2001:

Quarter Ended

June 30

Sept 30 Dec 31 Mar 31 (1)

Year
Ended

Net revenues . . . . . . . . . .  $84,558
Operating income 

$144,363 $264,473 $126,789 $620,183

(loss). . . . . . . . . . . . . . 
Net income (loss). . . . . . 
Basic earnings (loss) 

(6,498)
(5,179)

9,536
4,306

34,754
20,505

2,015
875

39,807
20,507

per share . . . . . . . . . . . 

(0.21)

0.18

0.84

0.03

Diluted earnings (loss) 

per share . . . . . . . . . . . 

(0.21)

0.17

0.70

0.03

0.82

0.75

Non-cash investing and financing activities and supplemental cash

Common stock price 

flow information is as follows (amounts in thousands):

Years ended March 31,

2001

2000

1999

Non-cash investing and 
financing activities:

Stock and warrants to acquire common 

stock issued in exchange for 
licensing rights. . . . . . . . . . . . . . . . 
Tax benefit derived from net operating 
loss carryforward utilization . . . . . 

Stock issued to effect business 

combination . . . . . . . . . . . . . . . . . . 
Assumption of debt to effect business 
combination . . . . . . . . . . . . . . . . . . 

Conversion of notes payable to 

common stock . . . . . . . . . . . . . . . . 
Supplemental cash flow information: 
Cash paid for income taxes . . . . . . . . 

$ — $ 8,529

$3,368

3,652

1,266

2,430

—

—

—

7,171

—

—

—

9,100

4,500

$6,753

$ 6,333

$2,814

Cash paid for interest. . . . . . . . . . . . . 

$5,720

$10,519

$5,513

per share
High . . . . . . . . . . . . . . 
Low . . . . . . . . . . . . . . . 

12.16
5.38

15.63
6.31

15.25
10.31

25.25
13.63

25.25
5.38

Fiscal 2000 (quarter ended June 30 restated):

Net revenues . . . . . . . . . .  $84,142
Operating income 

$115,363 $268,862 $103,838 $572,205

(loss). . . . . . . . . . . . . . 
Net income (loss) . . . . . . 
Basic earnings (loss) 

(6,101)
(4,575)

3,525
1,063

38,241
22,301

(65,990)
(52,877)

(30,325)
(34,088)

per share . . . . . . . . . . . 

(0.19)

0.04

0.89

(2.07)

(1.38)

Diluted earnings (loss) 

per share . . . . . . . . . . . 

(0.19)

0.04

0.75

(2.07)

(1.38)

Common stock price 

per share

High . . . . . . . . . . . . . . 
Low . . . . . . . . . . . . . . . 

14.56
10.31

17.75
12.63

17.50
13.94

17.69
12.06

17.75
10.31

(1) In the fourth quarter of fiscal 2000, the Company initiated a strategic restructuring which resulted 
in additional costs of $70.2 million reflected in the consolidated statement of operations in the fourth
quarter. See Note 3, “Strategic Restructuring Plan.”

2001 Annual Report

34

16. ORGANIZATIONAL  STRUCTURE

17. SUBSEQUENT  EVENTS—UNAUDITED

Subsequent to March 31, 2001, the Company called for the redemption
of its $60.0 million convertible subordinated notes due 2005. In con-
nection with that call, as of June 20, 2001, holders have converted into
common stock approximately $60.0 million aggregate principal amount
of their convertible subordinated notes.

In May 2001, the Company repaid in full the remaining $8.5 mil-
lion balance of the term loan portion of the U.S. Facility. In conjunc-
tion  with  the  accelerated  repayment  of  the  term  loan,  the  Company
amended  the  U.S.  Facility  effective  May  7,  2001.  The  amended  and
restated U.S. Facility eliminates the term loan, reduces the revolver to
$78.0 million, reduces the interest rate to Prime plus 1.25% or LIBOR
plus 2.25%, eliminates certain covenants, increases the advance rates and
reduces the fee paid for maintenance of the facility.

Effective June 9, 2000, Activision reorganized into a holding company
form  of  organizational  structure,  whereby  Activision  Holdings,  Inc.,  a
Delaware  corporation  (“Activision  Holdings”),  became  the  holding
company for Activision and its subsidiaries. The new holding company
organizational structure will allow Activision to manage its entire organi-
zation more effectively and broadens the alternatives for future financings.
The  holding  company  organizational  structure  was  effected 
by  a  merger  conducted  pursuant  to  Section  251(g)  of  the  General
Corporation Law of the State of Delaware, which provides for the for-
mation of a holding company structure without a vote of the stockhold-
ers of the constituent corporations. In the merger, ATVI Merger Sub,
Inc., a Delaware corporation, organized for the purpose of implement-
ing the holding company organizational structure, (the “Merger Sub”),
merged with and into Activision with Activision as the surviving corpo-
ration  (the  “Surviving  Corporation”).  Prior  to  the  merger,  Activision
Holdings  was  a  direct,  wholly-owned  subsidiary  of  Activision  and
Merger  Sub  was  a  direct,  wholly-owned  subsidiary  of  Activision
Holdings. Pursuant to the merger, (i) each issued and outstanding share
of  common  stock  of  Activision  (including  treasury  shares)  was  con-
verted into one share of common stock of Activision Holdings, (ii) each
issued  and  outstanding  share  of  Merger  Sub  was  converted  into  one
share of the Surviving Corporation’s common stock, and Merger Sub’s
corporate existence ceased, and (iii) all of the issued and outstanding
shares  of  Activision  Holdings  owned  by  Activision  were  automatically
canceled  and  retired.  As  a  result  of  the  merger,  Activision  became  a
direct, wholly-owned subsidiary of Activision Holdings.

Immediately  following  the  merger,  Activision  changed  its  name  to
“Activision Publishing, Inc.” and Activision Holdings changed its name
to “Activision, Inc.” The holding company’s common stock will continue
to trade on the Nasdaq National Market(cid:2) under the symbol ATVI.

The  conversion  of  shares  of  Activision’s  common  stock  in  the
merger  occurred  without  an  exchange  of  certificates.  Accordingly,  cer-
tificates formerly representing shares of outstanding common stock of
Activision are deemed to represent the same number of shares of com-
mon stock of Activision Holdings. The change to the holding company
structure was tax free for federal income tax purposes for stockholders.
These transactions had no impact on the Company’s consolidated

financial statements.

35

Activision, Inc.

Market for Registrant’s Common Equity and Related Stockholder Matters

The  Company’s  common  stock  is  quoted  on  the  Nasdaq  National
Market(cid:2) under the symbol “ATVI.”

The  following  table  sets  forth  for  the  periods  indicated  the  high
and low reported sale prices for the Company’s common stock. As of
June 13, 2001, there were approximately 4,800 holders of record of the
Company’s common stock.

High

Low

Fiscal 2000

First Quarter ended June 30, 1999 . . . . . . . . . . . . . . .  $14.56
17.75
Second Quarter ended September 30, 1999 . . . . . . . . 
17.50
Third Quarter ended December 31, 1999 . . . . . . . . . 
17.69
Fourth Quarter ended March 31, 2000. . . . . . . . . . . . 

Fiscal 2001

First Quarter ended June 30, 2000 . . . . . . . . . . . . . .  $12.16
15.63
Second Quarter ended September 30, 2000 . . . . . . . 
15.25
Third Quarter ended December 31, 2000 . . . . . . . . . 
25.25
Fourth Quarter ended March 31, 2001 . . . . . . . . . . . 

$10.31
12.63
13.94
12.06

$ 5.38
6.31
10.31
13.63

Fiscal 2002

First Quarter through June 13, 2001 . . . . . . . . . . . . .  $41.15

$20.88

On June 13, 2001, the reported last sales price for the Company’s

common stock was $40.93.

DIVIDENDS

The Company paid no cash dividends in 2001 or 2000 and does not
intend to pay any cash dividends at any time in the foreseeable future.
The Company expects that earnings will be retained for the continued
growth  and  development  of  the  Company’s  business.  In  addition,  the
Company’s bank credit facility currently prohibits the Company from
paying  dividends  on  its  common  stock.  Future  dividends,  if  any,  will
depend upon the Company’s earnings, financial condition, cash require-
ments,  future  prospects  and  other  factors  deemed  relevant  by  the
Company’s Board of Directors.

2001 Annual Report

36

corporate information
corporate information
corporate information

OFFICERS

TRANSFER AGENT

FORWARD-LOOKING 

ROBERT A.  KOTICK

Chairman and Chief Executive Officer

BRIAN  G.  KELLY

Co-Chairman

RONALD  DOORNINK

President and Chief Operating Officer

WILLIAM  CHARDAVOYNE

Executive Vice President and
Chief Financial Officer

LAWRENCE  GOLDBERG

Executive Vice President, Worldwide Studios

DANIEL  HAMMETT

Executive Vice President, Activision and
President, Activision Value Publishing

MICHAEL  J.  ROWE

Executive Vice President, Human Resources

Continental Stock Transfer 
& Trust Company
2 Broadway
New York, New York 10004
(212) 509-4000

AUDITOR

PricewaterhouseCoopers
Los Angeles, California

BANK

PNC Bank
2 North Lake Avenue
Pasadena, California 91101

STATEMENTS

2001

The statements contained in this report that
are not historical facts are “forward-looking
statements.” The Company cautions readers
of this report that a number of important
factors could cause Activision’s actual future
results to differ materially from those
expressed in any such forward-looking 
statements. These important factors, and
other factors that could affect Activision, are
described in the Company’s Annual Report
on Form 10-K for the fiscal year ended
March 31, 2001, which was filed with the
United States Securities and Exchange
Commission. Readers of this Annual Report
are referred to such filings.

CORPORATE  COUNSEL

Robinson Silverman Pearce Aronsohn &
Berman LLP
New York, New York

RICHARD  STEELE

CORPORATE  HEADQUARTERS

Executive Vice President, Distribution

KATHY  P. VRABECK

Executive Vice President, Global Publishing
and Brand Management

Activision, Inc.
3100 Ocean Park Boulevard 
Santa Monica, California 90405
(310) 255-2000

BOARD  OF  DIRECTORS

OFFICES

ROBERT A.  KOTICK

BRIAN  G.  KELLY

BARBARA  S.  ISGUR

STEVEN T. MAYER

ROBERT  J. MORGADO

KENNETH  L.  HENDERSON

Bentonville, Arkansas
Dallas, Texas
Eden Prairie, Minnesota
Madison, Wisconsin
New York, New York
Woodland Hills, California
Bezons, France
Birmingham, United Kingdom
Burglengenfeld, Germany
Ismaning, Germany
Slough, United Kingdom
Sydney, Australia
Tokyo, Japan
Venlo, The Netherlands

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WORLD WIDE WEB  SITE

http://www.activision.com

E-MAIL

IR@activision.com

ANNUAL MEETING

August 23, 2001
The Peninsula Hotel
9882 South Santa Monica Blvd.
Beverly Hills, California 90212

ANNUAL REPORT ON FORM 10-K

The Company’s Annual Report on Form 
10-K for the year ended March 31, 2001 
is available to shareholders without charge
upon request from our corporate offices.

SPIDER-MAN, X-MEN, WOLVERINE and the
distinctive likenesses thereof: (cid:4) & © 2001 Marvel
Characters, Inc. Used under license.

(cid:4) & © Paramount Pictures. All rights reserved.
Star Trek and related marks are trademarks of
Paramount Pictures.

102 Dalmations and original Toy Story elements 
© Disney. All other elements © Disney/Pixar. 
All rights reserved.

 
 
 
 
 
 
 
3100 Ocean Park Boulevard

Santa Monica, California 90405

telephone: (310) 255-2000

fax: (310) 255-2100

www.activision.com