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Activision Blizzard

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FY2003 Annual Report · Activision Blizzard
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Breaking Records

2003 Annual Report

for 11Years

F i n a n c i a l   H i g h l i g h t s

In thousands of dollars, except per share data

2003

2002

2001

Net revenues
Operating income
Net earnings
Earnings per common share:
Basic earnings per share
Diluted earnings per share

$864,116
94,847
66,180

$786,434
80,574
52,238

$620,183
39,807
20,507

0.69
0.64

0.69
0.59

0.37
0.33

page 01

N E T   R E V E N U E S

(in millions of dollars)

N E T   E A R N I N G S

(in millions of dollars)

D I L U T E D   E P S

(per common share)

A c t i v i s i o n

2 0 0 3

page 02

To our shareholders:

Fiscal 2003 proved to be a hallmark year for Activision, culminating in our 11th consecutive year
of revenue growth. Net revenues for the fiscal year increased to $864 million and net earnings
rose  27%  to  a  record  $0.64  per  diluted  share.  For  fiscal  years  1999  through  2003,  Activision’s
compounded annual revenue and net income growth rates are 19% and 45%, respectively.

Along with posting record results, we significantly strengthened the company’s financial position.
We generated $79 million in free cash flow and grew shareholder equity 39% from $430 million
to  $598  million.  We  continued  our  company-wide  program  to  reduce  costs  and  improved  our
operating margin by 73 basis points in the last fiscal year for a total improvement of 456 basis
points over the past two years.

As an investment in our future, our board of directors authorized a $350 million share buy back
program  under  which  we  repurchased  approximately  $100  million  of  shares  of  the  company’s
common stock and entered into approximately $110 million of structured stock purchase trans-
actions.  We  finished  the  year  with  more  than  $400  million  in  cash  and  short-term  investments,
lower inventories and all-time low days sales outstanding. Today, Activision maintains one of the
strongest balance sheets in our industry.

We  broadened  our  development  capabilities  during  the  fiscal  year  through  the  acquisition  of
two  new  studios,  Z-Axis  and  Luxoflux,  each  of  which  have  created  game  franchises  that  have
sold more than one million units. We also purchased an equity interest in Infinity Ward, a newly
formed  studio  comprised  of  former  members  of  the  team  that  developed  the  blockbuster  PC
game Medal of Honor Allied Assault(cid:2).

Our business is built in part on Activision’s skill at turning licensed properties into great video
games.  This  year,  we  entered  into  four  multi-year  partnership  agreements  that  will  not  only
expand  the  range  of  our  product  offerings  but  also  enhance  consistency  and  predictability  of
our future financial results.

We extended our relationship with world-renowned skateboarder Tony Hawk through a licensing
agreement that expires in 2015. We also expanded our long-term strategic alliance with Marvel
Enterprises and signed a multi-year extension to our current video game licensing agreements.
The  expanded  agreements  grant  us  the  exclusive  rights  to  develop  and  publish  video  game
products based on Marvel’s comic book franchises Spider-Man(cid:3), X-Men(cid:2), Fantastic Four(cid:2) and
Iron Man(cid:2) through 2009.

Beginning  in  fiscal  year  2005,  we  will  be  publishing  games  based  on  four  upcoming
DreamWorks’ computer-animated feature films: “Shrek 2,” “Sharkslayer(cid:2),” “Madagascar(cid:2),” and
“Over  the  Hedge(cid:2).”  Additionally,  the  company  was  named  master  video  game  licensee  for
Lemony  Snicket’s  A  Series  of  Unfortunate  Events, the  best-selling  children’s  book  series  that
Nickelodeon Movies is developing as a feature film.

We  further  augmented  our  product  portfolio  by  entering  into  an  agreement  with  U.K.-based
Lionhead  Studios  for  the  exclusive  worldwide  rights  to  its  new  project  titled  The  Movies(cid:2) for
the  PC  and  all  video  game  console  platforms.  Additionally,  we  forged  partnerships  with
premier PC game developers Valve L.L.C. and Stainless Steel Studios to publish several of their
upcoming games.

page 03

Robert A. Kotick

Brian G. Kelly

Ronald Doornink

Our progress spanned all facets of our business worldwide. We continued our market leadership
positions in both the superheroes and action sports genres with Spider-Man(cid:3) and Tony Hawk’s
Pro Skater (cid:3) ending the calendar year as top-five franchises in North America for the console and
hand-held  platforms.  Additionally,  Soldier  of  Fortune  II:  Double  Helix(cid:2),  LucasArts’  Star  Wars(cid:3):
Jedi Outcast(cid:2), Street Hoops(cid:2), Medieval: Total War, Tenchu: Wrath of Heaven(cid:2) and Cabela’s Big
Game Hunter(cid:2) performed well worldwide.

While there is good reason to be proud of our record accomplishments in 2003, we decided
to significantly strengthen our development strategies in order to retain industry leadership in a
very competitive environment. We lengthened the production schedules for several of our titles,
as games continue to require more sophisticated production values. Concurrent with this deci-
sion,  we  eliminated  a  significant  number  of  smaller,  non-core  projects.  These  changes  should
allow us to focus on developing top-quality games and allocate our production and marketing
resources  against  titles  with  the  highest  probability  of  success.  Additionally,  we  modified  our
action sports strategy and are now positioning each title individually in order to better differen-
tiate each sport. This approach allows each game to be marketed in the most efficient manner.

The  progress  we  made  in  reinforcing  our  financial  foundation,  development  capabilities  and
brand franchises could not have occurred without the support of our employees and partners.
Everything we do calls on the imaginative, intellectual and entrepreneurial talents of the people
who work here. More than any other assets, their integrity, insight and innovation, passion and
commitment  are  the  reason  Activision  enjoys  a  reputation  of  being  one  of  the  world’s  best
interactive entertainment companies.

We enter fiscal year 2004 with a strong record of earnings growth, a broad portfolio of products
that  are  well  aligned  with  market  demographics,  strengthened  development  resources  and  a
solid balance sheet that provides us with the financial flexibility to capitalize on both near-term
and future business opportunities.

As  we  strive  to  add  value  in  everything  we  do,  for  all  of  our  stakeholders,  we  will  continue  to
leverage  Activision’s  fundamental  strengths—a  business  philosophy  focused  on  long-term
objectives and a well-balanced product portfolio based on some of the world’s most recognizable
brands.  These  strengths  and  the  continued  support  of  our  employees,  customers,  business
partners  and  shareholders  position  us  well  to  benefit  from  the  opportunities  presented  by
existing game platforms as well as emerging technologies and take our company to new levels 
of achievement.

Sincerely,

Robert A. Kotick
Chairman and CEO

Brian G. Kelly
Co-Chairman

Ronald Doornink
President

A c t i v i s i o n

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page 04

Maintaining brand leadership:

Every  day,  Activision  touches  the  lives  of  people  around  the  world.  From  the  moment  a
consumer stands in front of a store shelf, they are assessing the performance, quality and
value of Activision’s brands. It is consumers who decide whether or not our brands live up
to their promise to deliver compelling interactive entertainment experiences.

Activision  has  been  changing  the  way  consumers  spend  their  leisure  time  for  the  past  24
years. In the process, we have built one of the largest portfolios of recognized brands and
today we are one of the most valuable interactive entertainment companies in the world.

In  fiscal  2004,  we  look  to  continue  our  track  record  of  creativity  and  innovation  with  a
dynamic  game  slate  that  spans  several  genres  including  high  profile  Hollywood  licenses,
new action sports titles, driving, first-person action and role-playing games.

Best-selling franchises in North America

A C T I V I S I O N   I S   O N E   O F   T H E   M O S T   R E C O G N I Z E D   N A M E S  

I N   I N T E R A C T I V E   E N T E R TA I N M E N T.

For calendar 2002, Spider-Man(cid:3) and Tony Hawk’s Pro Skater (cid:3) were
two of the top five best-selling franchises in North America for the
console and hand-held platforms.

Providing enhanced financial stability

A C T I V I S I O N ’ S   B A L A N C E D   P R O D U C T   P O R T F O L I O   I N C L U D E S   B O T H

L I C E N S E D   A N D   O R I G I N A L   P R O P E R T I E S .

Recognized  brands  provide  enhanced  financial  stability  and
predictability  which  gives  us  the  flexibility  to  create  additional
financial  upside  by  developing  new  properties  based  on  original
game concepts.

page 05

A c t i v i s i o n

2 0 0 3

page 06

Deepening our development capabilities:

Activision’s  strong  financial  position  enabled  the  company  to  make  two  key  acquisitions
during the fiscal year, bringing our total number of wholly-owned development studios to
eight.  We  have  stringent  criteria  for  acquiring  development  talent  and  seek  to  acquire
companies  with  whom  we  have  a  history  of  working  and  who  have  a  track  record  of
making  great  games.  In  addition,  the  companies  must  have  strong  management  capabili-
ties  to  effectively  manage  production  budgets  to  bring  in  quality  games  on  time;  have
proprietary  technologies;  and  have  development  competencies  in  genres  that  align  with
our product slate.

To ensure consistency and quality for our games, we partner our internal studio capabilities
with  our  brand  franchises.  This  strategy  enables  us  to  pair  great  developers  with  key
brands  and  provides  the  developers  with  the  ability  to  create  and  maintain  a  long-term
vision  for  the  franchise,  capitalize  on  hardware  advancements  and  improve  the  brand  as
they push the technological envelope.

A partner of choice around the world

I N   F I S C A L   2 0 0 3 ,   T H E   C O M P A N Y   F O R G E D   A L L I A N C E S   W I T H   S U C H

P R E M I E R   D E V E L O P E R S   A S :

Peter Molyneux’s Lionhead Studios, Gabe Newell’s Valve Software
and  Rick  Goodman’s  Stainless  Steel  Studios.  The  company  also
expanded  its  long-standing  partnership  with  renowned  PC  devel-
oper id Software and acquired two development studios—Luxoflux
and Z-Axis.

page 07

A c t i v i s i o n

2 0 0 3

page 08

Emerging platform opportunities:

The  incorporation  of  microprocessors  into  numerous  electronic  devices  is  enabling
Activision to deliver our games to consumers in exciting and different ways. In addition to
the  growing  installed  base  of  console  and  hand-held  platforms,  new,  more  powerful  plat-
forms continue to be introduced. These new systems, coupled with the opportunities that
will be presented by the next-generation of consoles following the PlayStation 2, Xbox and
GameCube,  will  continue  to  transform  game  systems  into  mass-market  home  entertain-
ment devices that should fuel the industry’s growth to unprecedented levels.

In 2004, Sony expects to launch a new portable electronic device, the PSP, targeted toward
the  13–24  year  old  demographic.  Additionally,  Sony  is  planning  to  incorporate  a  DVD
recorder and hard drive into PlayStation 2.

As  emerging  technologies  expand  the  number  of  game  players  beyond  previous  levels,
Activision  is  poised  to  capitalize  on  new  business  opportunities  that  will  generate  addi-
tional  revenues,  further  extend  the  reach  of  our  brands  and  deliver  new  types  of  gaming
experiences to consumers worldwide.

Emerging technologies

U N I M A G I N A B L E   I N T E R A C T I V E   G A M I N G   E X P E R I E N C E S

Emerging  technologies  will  provide  consumers  in  different  time
zones, continents and cultures with previously unimaginable inter-
active gaming experiences.

Leveraging our multi-platform capabilities

TA K E   A D VA N TA G E   O F   T H E   G R O W T H   A N D   M A R G I N  

E N H A N C E M E N T   O P P O R T U N I T I E S

By continuing to leverage our multi-platform capabilities, Activision
looks  to  take  advantage  of  the  growth  and  margin  enhancement
opportunities afforded by new platforms.

page 09

Selected Consolidated Financial Data

The following table summarizes certain selected consolidated financial data, which should be read in con-
junction  with  our  Consolidated  Financial  Statements  and  Notes  thereto  and  with  Management’s
Discussion and Analysis of Financial Condition and Results of Operations included elsewhere herein. The
selected consolidated financial data presented below as of and for each of the fiscal years in the five-year
period  ended  March  31,  2003  are  derived  from  our  audited  consolidated  financial  statements.  The
Consolidated  Balance  Sheets  as  of  March  31,  2003  and  2002  and  the  Consolidated  Statements  of
Operations  and  Consolidated  Statements  of  Cash  Flows  for  each  of  the  fiscal  years  in  the  three-year
period ended March 31, 2003, and the report thereon, are included elsewhere in this Annual Report.

(In thousands, except per share data)
Year ended March 31,

Statement of Operations Data:
Net revenues
Cost of sales—product costs
Cost of sales—intellectual property 
licenses and software royalties 
and amortization

Income (loss) from operations
Income (loss) before income tax 

provision (benefit)

Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share
Basic weighted average common 

2003(2)

2002(2)

2001

2000

1999

Restated(1)

$ 864,116
440,977

$786,434
435,725

$620,183
324,907

$572,205
319,422

$436,526
260,041

124,196
94,847

103,407
66,180
0.69
0.64

99,006
80,574

83,120
52,238
0.69
0.59

89,702
39,807

32,544
20,507
0.37
0.33

91,238
(30,325)

(38,736)
(34,088)
(0.61)
(0.61)

36,990
26,667

23,636
14,891
0.29
0.28

shares outstanding

96,239

75,977

55,947

55,556

51,438

Diluted weighted average common 

shares outstanding

103,655

89,183

61,650

55,556

53,847

Cash Provided by (Used in):
Operating activities
Investing activities
Financing activities

90,975
(155,101)
64,090

111,792
(8,701)
50,402

81,565
(8,631)
2,547

2,883
(25,041)
42,028

(42,341)
(3,800)
7,220

As of March 31,

2003(2)

2002(2)

2001

2000

1999

Balance Sheet Data:
Working capital
Cash, cash equivalents and 
short-term investments

Capitalized software development 
and intellectual property licenses

Goodwill
Total assets
Long-term debt
Shareholders’ equity

$ 422,500

$333,199

$182,980

$158,225

$136,355

406,954

279,007

125,550

49,985

33,037

107,921
68,019
704,816
2,671
597,740

56,742
35,992
556,887
3,122
430,091

42,205
10,316
359,957
63,401
181,306

40,808
12,347
309,737
73,778
132,009

45,016
21,647
283,345
61,143
127,190

(1) Consolidated financial information for fiscal years 2002–1999 has been restated for the effect of our three-for-two stock split effected in the
form of a 50% stock dividend to shareholders of record as of May 16, 2003, payable June 6, 2003.

(2) Effective April 1, 2001, we adopted the provisions of Statement of Financial Accounting Standards (“SFAS”) No. 142, “Goodwill and Other
Intangibles.” SFAS No. 142 addresses financial accounting and reporting requirements for acquired goodwill and other intangible assets. Under
SFAS No. 142, goodwill is deemed to have an indefinite useful life and should not be amortized but rather tested at least annually for impair-
ment. In accordance with SFAS No. 142, we have not amortized goodwill during the years ended March 31, 2003 and 2002. See Note 7 of
Notes to the Consolidated Financial Statements included elsewhere in this Annual Report.

A c t i v i s i o n

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page 10

Management’s Discussion and Analysis of Financial Condition 
and Results of Operations

Overview
We are a leading international publisher of interactive entertainment software products. We have built a
company with a diverse portfolio of products that spans a wide range of categories and target markets
and  that  is  used  on  a  variety  of  game  hardware  platforms  and  operating  systems.  We  have  created,
licensed  and  acquired  a  group  of  highly  recognizable  brands  which  we  market  to  a  growing  variety  of
consumer demographics.

Our products cover game categories such as action/adventure, action sports, racing, role-playing, simulation,
first-person  action  and  strategy.  We  currently  offer  our  products  in  versions  that  operate  on  the  Sony
PlayStation 2 (“PS2”), Sony PlayStation (“PS1”), Nintendo GameCube (“GameCube”) and Microsoft Xbox
(“Xbox”)  console  systems,  Nintendo  Game  Boy  Advance  (“GBA”)  hand-held  device  and  the  personal
computer (“PC”). In prior years, we have also offered our products on the Nintendo 64 (“N64”) and Sega
Dreamcast  (“Dreamcast”)  console  systems  and  Nintendo  Game  Boy  Color  (“GBC”)  hand-held  device.
Sony recently announced that it would be reentering the hand-held hardware market with the introduction
of its hand-held gaming device, PlayStation Portable (“PSP”). PSP is currently expected to be released in
the fourth quarter of calendar 2004. We expect that we will develop titles for this new platform.

Our  publishing  business  involves  the  development,  marketing  and  sale  of  products,  either  directly,  by
license or through our affiliate label program with third-party publishers. In the United States, we primarily
sell our products on a direct basis to mass-market retailers, consumer electronics stores, discount ware-
houses and office super-stores. We conduct our international publishing activities through offices in the
United Kingdom (“UK”), Germany, France, Australia, Sweden, Canada and Japan. Our products are sold
internationally on a direct-to-retail basis, through third-party distribution and licensing arrangements and
through our wholly-owned European distribution subsidiaries. Our distribution business consists of oper-
ations  located  in  the  United  Kingdom,  the  Netherlands  and  Germany  that  provide  logistical  and  sales
services  to  third-party  publishers  of  interactive  entertainment  software,  our  own  publishing  operations
and manufacturers of interactive entertainment hardware.

Our  profitability  is  directly  affected  by  the  mix  of  revenues  from  our  publishing  and  distribution  busi-
nesses. Publishing operating margins are substantially higher than margins realized from our distribution
business. Operating margins in our publishing business are affected by our ability to release highly suc-
cessful  or  “hit”  titles.  Though  many  of  these  titles  have  substantial  production  or  acquisition  costs  and
marketing  budgets,  once  a  title  recoups  these  costs,  incremental  net  revenues  directly  and  positively
impacts operating margin. Operating margins in our distribution business are affected by the mix of hard-
ware and software sales, with software producing higher margins than hardware.

Our  focus  with  respect  to  future  game  development  will  be  on  big,  well-established  brands  that  we
believe we can build into successful game franchises such as our superheroes and action sports brands.
With regard to our superheroes brands, we recently exercised an option to develop and publish the video
game based on the sequel to the “Spider-Man” movie which is expected to be theatrically released in the
spring of 2004. Spider-Man: The Movie was a key release for the first quarter of fiscal 2003 and has con-
tinued  to  perform  strongly  throughout  fiscal  2003.  In  December  2002,  we  expanded  our  long-term
alliance with Marvel Enterprises through an exclusive, multi-year, licensing agreement that expires in 2009.
The  agreement  extends  our  exclusive  rights  to  develop  and  publish  video  games  based  on  Marvel’s
comic book franchises Spider-Man, X-MEN, Fantastic Four and Iron Man. The agreement additionally pro-
vides  us  the  rights  to  develop  video  games  in  conjunction  with  motion  pictures  and  television  series
involving X-MEN, Fantastic Four and Iron Man. Further, another of our key strategies is to continue to be
a leader in the action sports category. In October 2002, we released Tony Hawk’s Pro Skater 4 across multiple
platforms. We will continue to promote our action sports franchises with the release of titles for existing
franchises  such  as  Tony  Hawk’s  Underground  and  Street  Hoops  and  new  action  sports  titles,  such  as
Wakeboarding Unleashed, as well as titles related to motor cross and snowboarding. We will also continue
to develop new intellectual properties, such as the upcoming titles True Crime: Streets of L.A. and Call of
Duty, which we hope to establish as franchise properties.

page 11

We will also continue to evaluate emerging brands that we believe have potential to become successful
game  franchises.  For  example,  in  August,  2002,  we  entered  into  an  exclusive  licensing  agreement  to
develop and publish video games for the best-selling children’s book series, Lemony Snicket’s A Series of
Unfortunate Events which is being developed for a feature film by Paramount Pictures and Nickelodeon
Movies. In December 2002, we also entered into a multi-year, multi-property, publishing agreement with
DreamWorks  SKG  that  grants  us  the  exclusive  rights  to  publish  video  games  based  on  DreamWorks
SKG’s “Shrek 2,” and three other upcoming computer-animated films, “Sharkslayer,” “Madagascar” and
“Over the Hedge,” as well as their sequels.

In addition to acquiring or creating high profile intellectual property, we will also continue our focus on
establishing and maintaining relationships with talented and experienced software development teams.
During fiscal 2003, we bolstered our internal development capabilities with the acquisitions of two privately
held interactive software development companies, Z-Axis and Luxoflux, as well as a 30% capital investment
in a third, Infinity Ward. We have additionally entered into development agreements with other top-level,
third-party developers such as id Software, Valve, Stainless Steel, Spark and Lionhead Studios.

We intend to utilize these developer relationships, new intellectual property acquisitions, and our existing
library  of  intellectual  property  to  further  focus  our  future  game  development  on  big,  well-established
brands  that  we  believe  have  the  potential  to  become  franchise  properties  with  sustainable  consumer
appeal and brand recognition. We also intend to create a small number of new intellectual properties that
we believe have the potential to join this list of franchise properties. Accordingly, we have chosen to eliminate
certain smaller and non-core projects from our development plan and expect to reduce the number of
titles to be released in fiscal 2004. Additionally, to maintain the competitiveness of our products and to
take  advantage  of  increasingly  sophisticated  technology  associated  with  new  hardware  platforms,  we
intend to increase the amount of time spent play-testing new products, to conduct more extensive product
quality evaluations and to lengthen product development schedules to allow time to make the improvements
indicated  by  our  testing  and  evaluations.  In  many  cases,  this  will  result  in  an  increase  in  future  product
development costs. Further, as a result of the expected increase in the length of product development
schedules, the expected release dates of certain fiscal 2004 titles have been shifted to fiscal 2005.

Critical Accounting Policies
We have identified the policies below as critical to our business operations and the understanding of our
financial results. The impact and any associated risks related to these policies on our business operations
is  discussed  throughout  Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of
Operations where such policies affect our reported and expected financial results. For a detailed discussion
on the application of these and other accounting policies, see Note 1 to the Notes to the Consolidated
Financial Statements included elsewhere in this Annual Report. The preparation of financial statements in
conformity with generally accepted accounting principles requires management to make estimates and
assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  at  the  date  of  the  financial  state-
ments and the reported amounts of revenues and expenses during the reporting period. Actual results
could differ from those estimates.

Revenue Recognition. We recognize revenue from the sale of our products upon the transfer of title and
risk  of  loss  to  our  customers.  Revenue  from  product  sales  is  recognized  after  deducting  the  estimated
allowance for returns and price protection. We may permit product returns from, or grant price protection
to, our customers on unsold merchandise under certain conditions. Price protection, when granted and
applicable, allows customers a credit against amounts they owe us with respect to merchandise unsold by
them.  With  respect  to  license  agreements  that  provide  customers  the  right  to  make  multiple  copies  in
exchange for guaranteed amounts, revenue is recognized upon delivery of such copies. Per copy royalties on
sales that exceed the guarantee are recognized as earned. In addition, in order to recognize revenue for both
product sales and licensing transactions, persuasive evidence of an arrangement must exist and collection
of  the  related  receivable  must  be  probable.  Revenue  recognition  also  determines  the  timing  of  certain
expenses,  including  cost  of  sales—intellectual  property  licenses  and  cost  of  sales—software  royalties
and amortization.

A c t i v i s i o n

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page 12

Management’s Discussion and Analysis of Financial Condition 
and Results of Operations

Allowances for Returns, Price Protection, Doubtful Accounts and Inventory Obsolescence. We may permit
product returns from, or grant price protection to, our customers under certain conditions. The conditions
our customers must meet to be granted the right to return products or price protection are, among other
things,  compliance  with  applicable  payment  terms,  delivery  to  us  of  weekly  inventory  and  sell-through
reports, and consistent participation in the launches of our premium title releases. We may also consider
other factors, including the facilitation of slow-moving inventory and other market factors. Management
must  make  estimates  of  potential  future  product  returns  and  price  protection  related  to  current  period
product  revenue.  We  estimate  the  amount  of  future  returns  and  price  protection  based  upon  historical
experience, customer inventory levels and changes in the demand and acceptance of our products by the
end consumer. Significant management judgments and estimates must be made and used in connection
with establishing the allowance for returns and price protection in any accounting period. Material differ-
ences may result in the amount and timing of our revenue for any period if management makes different
judgments or utilizes different estimates.

Similarly, management must make estimates of the uncollectibility of our accounts receivable. In estimating
the allowance for doubtful accounts, we analyze historical bad debts, customer concentrations, customer
credit worthiness, current economic trends and changes in our customers’ payment terms and their economic
condition, as well as whether we can obtain sufficient credit insurance. Any significant changes in any of
these criteria would impact management’s estimates in establishing our allowance for doubtful accounts.

We value inventory at the lower of cost or market. We regularly review inventory quantities on hand and
in the retail channel and record a provision for excess or obsolete inventory based on the future expected
demand for our products. Significant changes in demand for our products would impact management’s
estimates in establishing our inventory provision.

Software  Development  Costs.  Software  development  costs  include  payments  made  to  independent
software developers under development agreements, as well as direct costs incurred for internally devel-
oped products.

We  account  for  software  development  costs  in  accordance  with  Statement  of  Financial  Accounting
Standards  (“SFAS”)  No.  86,  “Accounting  for  the  Costs  of  Computer  Software  to  Be  Sold,  Leased,  or
Otherwise  Marketed.”  Software  development  costs  are  capitalized  once  technological  feasibility  of  a
product  is  established  and  such  costs  are  determined  to  be  recoverable.  Technological  feasibility  of  a
product encompasses both technical design documentation and game design documentation. For prod-
ucts where proven technology exists, this may occur early in the development cycle. Technological feasi-
bility is evaluated on a product-by-product basis. Prior to a product’s release, we expense, as part of cost
of  sales—software  royalties  and  amortization,  capitalized  costs  when  we  believe  such  amounts  are  not
recoverable. Capitalized costs for those products that are cancelled or abandoned are charged to prod-
uct  development  expense.  Amounts  related  to  software  development  which  are  not  capitalized  are
charged immediately to product development expense. We evaluate the future recoverability of capital-
ized amounts on a quarterly basis. The recoverability of capitalized software development costs is evalu-
ated  based  on  the  expected  performance  of  the  specific  products  for  which  the  costs  relate.  The
following criteria are used to evaluate expected product performance: historical performance of compa-
rable products using comparable technology; orders for the product prior to its release; and estimated
performance of a sequel product based on the performance of the product on which the sequel is based.

page 13

Commencing  upon  product  release,  capitalized  software  development  costs  are  amortized  to  cost  of
sales—software royalties and amortization based on the ratio of current revenues to total projected rev-
enues, generally resulting in an amortization period of six months or less. For products that have been
released in prior periods, we evaluate the future recoverability of capitalized amounts on a quarterly basis.
The primary evaluation criterion is actual title performance.

Significant management judgments and estimates are utilized in the assessment of when technological
feasibility is established, as well as in the ongoing assessment of the recoverability of capitalized costs.

Intellectual Property Licenses. Intellectual property license costs represent license fees paid to intellectual
property  rights  holders  for  use  of  their  trademarks  or  copyrights  in  the  development  of  our  products.
Depending upon the agreement with the rights holder, we may obtain the rights to use acquired intellectual
property in multiple products over multiple years, or alternatively, for a single product.

We evaluate the future recoverability of capitalized intellectual property licenses on a quarterly basis. The
recoverability  of  capitalized  intellectual  property  license  costs  is  evaluated  based  on  the  expected  per-
formance of the specific products in which the licensed trademark or copyright is to be used. As many of
our  intellectual  property  licenses  extend  for  multiple  products  over  multiple  years,  we  also  assess  the
recoverability of capitalized intellectual property license costs based on certain qualitative factors such as
the  success  of  other  products  and/or  entertainment  vehicles  utilizing  the  intellectual  property,  whether
there are any future planned theatrical releases or television series based on the intellectual property and
the rights holder’s continued promotion and exploitation of the intellectual property. Prior to the related
product’s release, we expense, as part of cost of sales—intellectual property licenses, capitalized intellectual
property costs when we believe such amounts are not recoverable. Capitalized intellectual property costs
for those products that are cancelled or abandoned are charged to product development expense. The
following criteria are used to evaluate expected product performance: historical performance of compa-
rable products using comparable technology; orders for the product prior to its release; and estimated
performance of a sequel product based on the performance of the product on which the sequel is based.

Commencing upon the related product’s release, capitalized intellectual property license costs are amortized
to  cost  of  sales—intellectual  property  licenses  based  on  the  ratio  of  current  revenues  for  the  specific
product to total projected revenues for all products in which the licensed trademark or copyright will
be utilized. As intellectual property license contracts may extend for multiple years, the amortization of
capitalized intellectual property license costs relating to such contracts may extend beyond one year. For
intellectual property included in products that have been released, we evaluate the future recoverability
of capitalized amounts on a quarterly basis. The primary evaluation criterion is actual title performance.

Significant management judgments and estimates are utilized in the assessment of the recoverability of
capitalized costs.

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page 14

Management’s Discussion and Analysis of Financial Condition 
and Results of Operations

The following table sets forth certain consolidated statements of operations data for the periods indicated
as a percentage of total net revenues and also breaks down net revenues by territory and platform, as well
as operating income by business segment:

(In thousands)
Year ended March 31,

Net revenues
Costs and expenses:

Cost of sales—product costs
Cost of sales—software royalties 

and amortization

Cost of sales—intellectual 

property licenses
Product development
Sales and marketing
General and administrative

Total costs and expenses

Income from operations
Investment income, net

Income before income tax provision

Income tax provision

Net income

Net revenues by territory:

United States
Europe
Other

2003

2002

2001

$864,116

100% $786,434

100% $620,183

100%

440,977

51

435,725

56

324,907

52

79,194

45,002
56,971
100,646
46,479

769,269

94,847
8,560

103,407
37,227

9

5
7
12
5

89

11
1

12
4

58,892

40,114
40,960
86,161
44,008

705,860

80,574
2,546

83,120
30,882

7

5
5
11
6

90

10
1

11
4

49,864

39,838
41,396
85,378
38,993

580,376

39,807
(7,263)

32,544
12,037

8

6
8
14
6

94

6
(1)

5
2

$ 66,180

8% $ 52,238

7% $ 20,507

3%

$432,261
413,125
18,730

50% $404,905
368,799
48
12,730
2

51% $352,893
256,228
47
11,062
2

57%
41
2

Total net revenues

$864,116

100% $786,434

100% $620,183

100%

Net revenues by segment/platform mix:

Publishing:
Console
Hand-held
PC

$466,116
49,966
99,893

76% $312,986
119,177
117,345

8
16

57% $278,486
71,042
22
116,534
21

60%
15
25

Total publishing net revenues

615,975

71

549,508

70

466,062

75

Distribution:
Console
Hand-held
PC

Total distribution net revenues

208,505
14,103
25,533

248,141

84
6
10

29

167,709
39,865
29,352

236,926

71
17
12

30

107,611
9,754
36,756

154,121

70
6
24

25

Total net revenues

$864,116

100% $786,434

100% $620,183

100%

Operating income by segment:

Publishing
Distribution

$ 79,139
15,708

9% $ 68,675
11,899
2

9% $ 35,687
4,120
1

Total operating income

$ 94,847

11% $ 80,574

10% $ 39,807

5%
1

6%

page 15

Results of Operations—Fiscal Years Ended March 31, 2003 and 2002
Net income for the year ended March 31, 2003 was $66.2 million or $0.64 per diluted share, as compared
to $52.2 million or $0.59 per diluted share for the year ended March 31, 2002.

Net Revenues. Net revenues for the year ended March 31, 2003 increased 10% from the prior fiscal year,
from $786.4 million to $864.1 million. This increase was generated by our publishing business and, to a
lesser degree, our distribution business.

Publishing net revenues for the year ended March 31, 2003 increased 12% from the prior fiscal year, from
$549.5 million to $616.0 million. The following table details our publishing net revenues by platform as a
percentage of total publishing net revenues for the years ended March 31, 2003 and 2002:

Year ended March 31,

Publishing Net Revenues

PC

Console

PlayStation 2
Microsoft Xbox
Nintendo GameCube
PlayStation
Nintendo 64
Sega Dreamcast

Hand-held

Game Boy Advance
Game Boy Color

Total publishing net revenues

2003

2002

16%

76%

21%

57%

42
12
12
9
1
—

20
6
3
21
6
1

8%

22%

7
1

15
7

100% 100%

There were several factors that affected the fiscal 2003 net revenue performance of our publishing business.
First, positively impacting our performance, was an improvement in console sales. Our publishing console
net revenues for the year ended March 31, 2003 increased 49% from the prior fiscal year, from $313.0 million
to  $466.1  million.  Fiscal  2003  publishing  console  net  revenues  reflect  the  simultaneous  cross-platform,
multi-national releases of Spider-Man: The Movie in the first quarter and Tony Hawk’s Pro Skater 4 in the
third  quarter.  In  addition  publishing  console  net  revenue  performance  was  also  driven  by  the  following
releases: Tenchu: Wrath of Heaven, Street Hoops 2 and Cabela’s Big Game Hunter for PS2. Second, pub-
lishing hand-held net revenues for the year ended March 31, 2003 decreased by 58% from the prior fiscal
year,  from  $119.2  million  to  $50.0  million.  This  decrease  reflects  the  fact  that  the  GBA  hardware  was
launched  in  June  2001.  Our  GBA  software  sales  for  the  year  ended  March  31,  2002  benefited  from  the
related  hardware  launch.  We  also  released  fewer  titles  for  the  hand-held  platforms  in  fiscal  2003—11
titles, in comparison to 19 titles in fiscal 2002. Additionally, the average retail price of titles for hand-held
devices was lower in fiscal 2003 than in fiscal 2002. Third, PC net revenues for the year ended March 31, 2003
decreased 15% from the prior fiscal year, from $117.3 million to $99.9 million. Though the number of PC
titles  released  in  fiscal  2003  was  relatively  consistent  with  fiscal  2002,  during  fiscal  2002,  we  released
Return to Castle Wolfenstein for the PC, which was one of our top performing titles of fiscal 2002. PC net
revenues for the year ended March 31, 2002 reflect that title’s worldwide, strong performance. Lastly, net
revenues  from  our  international  publishing  business  for  the  year  ended  March  31,  2003  benefited  by
approximately $14.1 million from a year-over-year strengthening of the Euro and the Great British Pound
(“GBP”) in relation to the U.S. dollar. Excluding the impact of foreign currency fluctuations, our domestic
publishing  business  and  our  international  publishing  business  experienced  similar  year-over-year
improvements for the reasons detailed above.

The platform mix of our future publishing net revenues will be impacted by a number of factors, including the
ability of hardware manufacturers to continue to increase their installed hardware bases, the introduction

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page 16

Management’s Discussion and Analysis of Financial Condition 
and Results of Operations

of new hardware platforms, as well as the timing of key product releases from our own product release
schedule. We expect that net revenues from console titles will continue to represent the largest compo-
nent  of  our  publishing  net  revenues  with  PS2  having  the  largest  percentage  of  that  business  due  to  its
larger installed hardware base. We expect net revenues from hand-held titles to remain the smallest com-
ponent of our publishing net revenues. However, with the introduction of PSP in fiscal 2005, we may see
an increase in our hand-held business over fiscal 2003. Our net revenues from PC titles will be primarily
driven by our product release schedule.

A  significant  portion  of  our  revenues  and  profits  are  derived  from  a  relatively  small  number  of  popular
titles  and  brands  each  year  as  revenues  and  profits  are  significantly  affected  by  our  ability  to  release
highly successful or “hit” titles. For example, for the year ended March 31, 2003, 30% of our consolidated
net  revenues  and  43%  of  worldwide  publishing  net  revenues  were  derived  from  net  revenues  from  our
Spider-Man: The Movie and Tony Hawk’s Pro Skater 4 titles. Though many of these titles have substantial
production or acquisition costs and marketing budgets, once a title recoups these costs, incremental net
revenues directly and positively impacts operating profits resulting in a disproportionate amount of oper-
ating income being derived from these select titles. We expect that a limited number of titles and brands
will continue to produce a disproportionately large amount of our net revenues and profits.

As discussed in the “Overview” section of “Management’s Discussion and Analysis of Financial Condition and
Results of Operations,” in connection with our focus of future game development on big, well-established
brands that we believe have the potential to become game franchise properties with sustainable consumer
appeal, we have chosen to eliminate certain smaller and non-core projects from our development plan
and  expect  to  reduce  the  number  of  titles  released  in  fiscal  2004.  Further,  as  a  result  of  an  expected
increase in the length of product development schedules, the expected release dates of certain fiscal 2004
titles  have  been  shifted  to  fiscal  2005.  Because  of  these  and  other  factors,  we  currently  expect  fiscal
2004 net revenues to be less than those of fiscal 2003, but we currently expect that we will resume net revenue
growth in fiscal 2005.

Another factor that could affect fiscal 2004 net revenue performance is software pricing. While we expect
console  launch  pricing  to  hold  at  $49.99  through  the  holidays,  we  believe  that  we  could  see  price
declines thereafter.

Distribution net revenues for the year ended March 31, 2003 increased 5% from the prior fiscal year, from
$236.9  million  to  $248.1  million.  The  increase  was  due  to  the  positive  impact  of  the  year-over-year
strengthening of the Euro and the GBP in relation to the U.S. dollar. Distribution console net revenues for
the  year  ended  March  31,  2003  also  benefited  from  the  international  hardware  launches  of  Xbox  and
GameCube in March 2002 and May 2002, respectively. It additionally benefited from the price reduction
on PS2 hardware that was effective September 2001, as this resulted in both an increase in sales of PS2
hardware, as well as an increase in sales of PS2 software due to the corresponding larger installed hardware
base. This increase was partially offset by declines in distribution hand-held and PC net revenues for the
reasons  detailed  in  the  discussion  of  publishing  net  revenues.  The  mix  of  distribution  net  revenues
between hardware and software sales remained relatively constant year-over-year at approximately 38%
hardware and 62% software. The mix of future distribution net revenues will be driven by a number of factors
including the occurrence of hardware price reductions instituted by hardware manufacturers, the introduction
of new hardware platforms and our ability to establish and maintain distribution agreements with hardware
manufacturers  and  third-party  software  publishers.  We  expect  software  sales  as  a  percentage  of  total
distribution net revenues in fiscal 2004 to increase slightly from fiscal 2003.

Domestic net revenues increased 7% from $404.9 million for the year ended March 31, 2002, to $432.3 million
for the year ended March 31, 2003 for the reasons detailed above in the discussion of our publishing business
net revenues. International net revenues increased by 13% from $381.5 million for the year ended March
31,  2002,  to  $431.9  million  for  the  year  ended  March  31,  2003  for  the  reasons  detailed  above  in  the 
discussion of our publishing business, as well as the result of the year-over-year strengthening of the Euro
and the GBP in relation to the U.S. dollar.

page 17

Costs  and  Expenses.  Cost  of  sales—product  costs  represented  51%  and  56%  of  consolidated  net  rev-
enues  for  the  year  ended  March  31,  2003  and  2002,  respectively.  There  were  two  primary  factors  that
affected cost of sales—product costs as a percentage of consolidated net revenues. First, the product mix
of our publishing business for the year ended March 31, 2003 reflects a lower proportion of net revenues
from  titles  for  hand-held  devices,  as  compared  to  the  year  ended  March  31,  2002.  Titles  for  hand-held
devices generally have the highest manufacturing per unit cost of all platforms. Second, our manufacturing
costs for console titles for the year ended March 31, 2003 benefited from the economies of scale due to
the high volume of Spider-Man: The Movie units manufactured.

Cost of sales—software royalties and amortization for the year ended March 31, 2003 increased as a per-
centage of publishing net revenues from the prior fiscal year, from 11% to 13%. In absolute dollars, cost of
sales—software  royalties  and  amortization  for  the  year  ended  March  31,  2003  also  increased  from  the
prior fiscal year, from $58.9 million to $79.2 million. The increases reflect the change in the product mix of
our publishing business. Though titles for hand-held devices generally have the highest per unit manu-
facturing  cost  of  all  platforms,  they  have  the  lowest  product  development  cost  structure.  In  the  year
ended March 31, 2002 in which titles for hand-held devices accounted for a higher proportion of publish-
ing net revenues, the related cost of sales—software royalties and amortization was correspondingly low.
This is in comparison to the year ended March 31, 2003 in which console titles accounted for a higher pro-
portion of publishing net revenues. Console titles such as PS2, Xbox and GameCube have high product
development cost structures, and the release of titles on these platforms will result in a correspondingly
high cost of sales—software royalties and amortization. In addition, we recorded during the fourth quar-
ter of fiscal 2003 approximately $8.0 million related to an assessment of the recoverability of capitalized
development costs pertaining to certain products.

Cost of sales—intellectual property licenses for the year ended March 31, 2003 remained constant as a
percentage of publishing net revenues with the prior fiscal year at 7%. In absolute dollars, cost of sales—
intellectual property licenses for the year ended March 31, 2003 increased from the prior fiscal year, from
$40.1 million to $45.0 million. During the fourth quarter of fiscal 2003, we recorded an approximate $7.0
million related to an assessment of the recoverability of certain of our investments in long-term licensing
agreements. We recorded additional costs relating to common stock warrants issued in connection with
those licensing agreements. The impact of these costs was partially offset by the fact that one of our top
performing titles released in fiscal 2002 had a higher intellectual property royalty rate structure than the
majority of the top performing titles released in fiscal 2003.

Product development expenses for the year ended March 31, 2003 increased as a percentage of publishing
net revenues from the prior fiscal year, from 7% to 9%. In absolute dollars, product development expense
for the year ended March 31, 2003 also increased from the prior fiscal year, from $41.0 million to $57.0 million.
These  increases  reflect  the  change  in  the  product  mix  of  titles  in  development—more  console  and
less hand-held—during fiscal 2003. The cost to develop titles for current console systems, such as PS2, Xbox
and GameCube, is higher than the cost to develop titles for the legacy console systems and hand-held
devices. Additionally, we had more titles in development during fiscal 2003 than fiscal 2002. Lastly, in the
fourth  quarter  of  fiscal  2003,  we  decided  to  eliminate  certain  smaller  and  non-core  projects  from  our
future development plan. The cost relating to the cancellation of those titles was approximately $2.6 million.

As discussed in the “Overview” section of “Management’s Discussion and Analysis of Financial Condition
and Results of Operations,” in order to maintain the competitiveness of our products and to take advan-
tage  of  increasingly  sophisticated  technology  associated  with  new  hardware  platforms,  we  intend  to
increase the amount of time spent play-testing new products, to conduct more extensive product quality
evaluations  and  to  lengthen  product  development  schedules  to  allow  time  to  make  the  improvements
indicated  by  the  testing  and  evaluations.  In  many  cases,  this  will  result  in  an  increase  in  future  product
development costs.

Sales and marketing expenses of $100.6 million and $86.2 million represented 12% and 11% of consoli-
dated net revenues for the year ended March 31, 2003 and 2002, respectively. The increase in sales and

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Management’s Discussion and Analysis of Financial Condition 
and Results of Operations

marketing expense dollars for the year ended March 31, 2003 from the prior fiscal year was the result of
increased costs in both our publishing and distribution businesses. The increase in sales and marketing
expense dollars in our publishing business was the result of a significant marketing program in support of
the simultaneous cross-platform, multi-national release of Spider-Man: The Movie during the first quarter
of fiscal 2003, as well as increased TV and print ads in support of second, third and fourth quarter releases
such as Street Hoops, Tony Hawk’s Pro Skater 4 and Tenchu: Wrath of Heaven. Additionally, in the year
ended March 31, 2003, we provided sponsorship for select action sports tours/tournaments in support of
our Activision action sports brands. The increase in sales and marketing expense dollars in our distribu-
tion  business  was  due  to  an  increasing  percentage  of  our  distribution  business  being  generated  from
large national accounts. Such large national accounts generally result in increased sales costs.

General and administrative expenses for the year ended March 31, 2003 increased $2.5 million from the
prior fiscal year, from $44.0 million to $46.5 million. As a percentage of consolidated net revenues, general
and administrative expenses remained relatively constant year-over-year at approximately 5% to 6% as a
result  of  our  continued  focus  on  building  operating  efficiencies  and  controlling  costs.  The  increase  in
absolute dollars was primarily due to the incurrence in the first quarter of fiscal 2003 of an approximate
$2.0 million charge for the relocation of our UK distribution facility due to the increased growth of our UK
distribution and UK publishing businesses.

Operating Income. Operating income for the year ended March 31, 2003 was $94.8 million, compared to
$80.6 million in the prior fiscal year. The increase reflects improvements in both our publishing and distri-
bution businesses. Publishing operating income improvement reflects, as previously discussed, the benefits
generated  by  the  release  of  hit  titles,  the  decrease  in  cost  of  sales—product  costs  due  to  changes  in
product mix and our continued focus on building operating efficiencies and controlling costs. Distribution
operating income improvement includes the distribution of a very successful third-party publisher’s title in
several countries and reductions in headcount related expenses.

Investment Income, Net. Investment income, net for the year ended March 31, 2003 was $8.6 million as
compared to $2.5 million for the year ended March 31, 2002. The increase is primarily due to higher aver-
age cash and short-term investment balances during fiscal 2003, partially offset by lower market rates.

Provision for Income Taxes. The income tax provision of $37.2 million for the year ended March 31, 2003
reflects our effective income tax rate of 36%. The significant items that generated the variance between
our effective rate and our statutory rate of 35% were state taxes and an increase in our deferred tax asset
valuation allowance, partially offset by research and development tax credits and the impact of foreign tax
rate differentials. The realization of deferred tax assets depends primarily on the generation of future tax-
able income. We believe that it is more likely than not that we will generate taxable income sufficient to
realize the benefit of net deferred tax assets recognized.

Results of Operations—Fiscal Years Ended March 31, 2002 and 2001
Net income for the year ended March 31, 2002 was $52.2 million or $0.59 per diluted share, as compared
to $20.5 million or $0.33 per diluted share for the year ended March 31, 2001.

Net Revenues. Net revenues for the year ended March 31, 2002 increased 27% from the prior fiscal year,
from $620.2 million to $786.4 million. This increase was driven by the performance of both our publishing
business and our distribution business.

Publishing net revenues for the year ended March 31, 2002 increased 18% from $466.1 million to $549.5
million.  This  increase  primarily  was  due  to  publishing  console  and  hand-held  net  revenues,  combined,
increasing 24% from $349.5 million to $432.2 million. The increase in publishing console and hand-held
net revenues was attributable to the release in fiscal 2002 of several titles for next generation platforms
(PS2, Xbox, GameCube, GBA) that sold very well in both the domestic and international marketplaces,
as well as continuing strong worldwide sales for titles released on legacy platforms. Such titles included
Tony Hawk’s Pro Skater 3 for PS2, GameCube and PS1, Tony Hawk’s Pro Skater 2 for GBA, N64 and PS1,
Wreckless: The Yakuza Missions for Xbox, as well as Mat Hoffman’s Pro BMX for PS1, GBA and GBC. 

page 19

A significant portion of our revenues is derived from products based on a relatively small number of pop-
ular brands each year. In fiscal 2002, 50% of our worldwide net publishing revenues (35% of consolidated
net  revenues)  was  derived  from  two  brands,  one  of  which  accounted  for  44%  and  the  other  of  which
accounted for 6% of worldwide net publishing revenues (31% and 4%, respectively, of consolidated net
revenues). In fiscal 2001, two brands accounted for 49% of our worldwide net publishing revenues (37% of
consolidated net revenues), one of which accounted for 39% and the other of which accounted for 10% of
worldwide net publishing revenues (29% and 8%, respectively, of consolidated net revenues). We expect
that a limited number of popular brands will continue to produce a disproportionately large amount of
our  revenues.  In  fiscal  2002,  56%  of  publishing  console  and  hand-held  net  revenues  were  derived  from
sales  of  titles  for  next  generation  platforms  while  44%  were  derived  from  sales  of  titles  for  legacy  plat-
forms (PS1, N64, Dreamcast, GBC). When new console platforms are announced or introduced into the
market, consumers typically reduce their purchases of game console entertainment software products for
current  console  platforms  in  anticipation  of  new  platforms  becoming  available.  We  expect  sales  from
existing generation platform titles to decline and sales from next generation platform titles to increase as
the  installed  base  of  next  generation  platforms  grows.  Publishing  PC  net  revenues  for  the  year  ended
March 31, 2002 remained relatively consistent with the prior year, increasing from $116.5 million to $117.3
million. Our PC business was flat primarily due to the fact that, despite the successful launch of Return to
Castle  Wolfenstein  for  the  PC  in  the  third  quarter  of  fiscal  2002,  there  were  fewer  premium  PC  titles
released in the year ended March 31, 2002, as compared to the year ended March 31, 2001.

Distribution net revenues for the year ended March 31, 2002 increased 54% from the prior fiscal year, from
$154.1 million to $236.9 million, primarily driven by an increase in our distribution console and hand-held
net revenues. Distribution console and hand-held net revenues, combined, for the year ended March 31,
2002 increased 77% over the prior fiscal year, from $117.4 million to $207.6 million. We are the sole dis-
tributor of Sony products in the independent channel in the UK. Accordingly, we benefited from the price
reduction on PS2 hardware that was effective September 2001, as this resulted in both an increase in sales
of PS2 hardware, as well as an increase in sales of PS2 software due to the corresponding larger installed
hardware base. Additionally, in fiscal 2002, we began distributing Nintendo products within the UK. These
items,  along  with  the  improved  market  conditions  in  Europe,  have  resulted  in  the  continued  improve-
ments in our distribution business.

Domestic net revenues grew 15% from $352.9 million to $404.9 million. International net revenues increased
by  43%  from  $267.3  million  to  $381.5  million.  The  increase  in  domestic  net  revenues  is  reflective  of  the
improvements in our publishing business as described above, and the increase in international net rev-
enues is reflective of the improvements in our publishing and distribution businesses as described above.

Costs  and  Expenses.  Cost  of  sales—product  costs  represented  56%  and  52%  of  consolidated  net  rev-
enues for the year ended March 31, 2002 and 2001, respectively. The increase in cost of sales—product
costs as a percentage of consolidated net revenues for the year ended March 31, 2002 was due to the
increase  in  distribution  net  revenues  as  a  percentage  of  total  consolidated  net  revenues,  as  well  as  a
change in the product mix of our publishing business. Distribution net revenues have a higher per unit
cost  as  compared  to  publishing  net  revenues.  The  product  mix  of  our  publishing  business  for  the  year
ended  March  31,  2002  reflects  a  heavier  concentration  of  console  products  and  hand-held  devices.
Console products generally have a higher manufacturing per unit cost than PCs. Products for hand-held
devices generally have the highest manufacturing per unit cost of all platforms.

Cost of sales—software royalties and amortization remained flat at 11% of publishing net revenues for the
years ended March 31, 2002 and 2001.

Cost of sales—intellectual property licenses decreased as a percentage of publishing net revenues to 7%
for the year ended March 31, 2002, from 9% for the year ended March 31, 2001. The decrease is reflective
of the fact that in the year ended March 31, 2001, several of our top performing titles were products with
high intellectual property royalty rates.

A c t i v i s i o n

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page 20

Management’s Discussion and Analysis of Financial Condition 
and Results of Operations

Product development expenses of $41.0 million and $41.4 million represented 7% and 9% of publishing
net revenues for the year ended March 31, 2002 and 2001, respectively. The decrease in product develop-
ment  expenses  as  a  percentage  of  publishing  net  revenue  is  reflective  of  the  fact  that  during  the  year
ended March 31, 2002, a higher proportion of product development expenditures were incurred subse-
quent to the establishment of technological feasibility as compared to the prior fiscal year in which more
product development expenditures were incurred prior to the establishment of technological feasibility
and  were,  accordingly,  charged  directly  to  product  development  expense.  In  addition,  our  “Greenlight
Process” for the selection, development, production and quality assurance of our products has exercised
rigorous control over product development expenditures.

Sales  and  marketing  expenses  of  $86.2  million  and  $85.4  million  represented  11%  and  14%  of  consoli-
dated net revenues for the year ended March 31, 2002 and 2001, respectively. This decrease as a percent-
age  of  consolidated  net  revenues  reflects  our  ability  to  generate  savings  by  building  on  the  existing
awareness of our branded products and sequel titles sold during fiscal 2002. It also reflects the savings we
receive from the increased success of releasing a higher proportion of our branded products simultane-
ously on multiple platforms.

General and administrative expense for the year ended March 31, 2002 increased 13%, from $39.0 million
to  $44.0  million.  As  a  percentage  of  consolidated  net  revenues,  general  and  administrative  expenses
remained  relatively  constant  at  approximately  6%.  The  increase  in  the  dollar  amount  of  general  and
administrative  expenses  was  due  to  an  increase  in  worldwide  administrative  support  needs  and  head-
count  related  expenses.  Partially  offsetting  this  increase  was  a  decrease  in  amortization  of  intangibles,
which is included in general and administrative expenses, from $1.5 million for the year ended March 31,
2001 to zero for the year ended March 31, 2002. Effective April 1, 2001, we adopted the provisions of SFAS
No. 142, “Goodwill and Other Intangibles.” SFAS No. 142 addresses financial accounting and reporting
requirements for acquired goodwill and other intangible assets. Under SFAS No. 142, goodwill is deemed
to have an indefinite useful life and should not be amortized but rather tested at least annually for impair-
ment. As such, we did not record goodwill amortization for the year ended March 31, 2002.

Operating Income. Operating income for the year ended March 31, 2002, was $80.6 million, compared to
$39.8 million in the prior fiscal year. The increase in operating income for the year ended March 31, 2002
over the prior fiscal year was primarily due to an increase in the success of our publishing business due to
branding, cross platform releases and operating efficiencies obtained via the leveraging of our infrastruc-
ture and, to a lesser degree, an increase in our distribution business resulting from the growth of the next
generation hardware and software markets.

Investment Income, Net. Investment income, net changed to $2.5 million of investment income for the
year ended March 31, 2002, from $7.3 million of interest expense for the year ended March 31, 2001. This
change was due to our improved cash position in fiscal 2002 resulting in higher investment income, the
elimination  of  bank  borrowings  and  the  conversion  and/or  redemption  of  our  $60.0  million  convertible
subordinated notes in the first quarter of fiscal 2002.

Provision for Income Taxes. The income tax provision of $30.9 million for the year ended March 31, 2002,
reflects our effective income tax rate of approximately 37%. The significant items generating the variance
between our effective rate and our statutory rate of 35% are state taxes and an increase in our deferred
tax  asset  valuation  allowance  which  is  partially  offset  by  research  and  development  tax  credits  and  the
impact of foreign tax rate differentials. The realization of deferred tax assets is dependent on the genera-
tion of future taxable income. We believe that it is more likely than not that we will generate sufficient tax-
able income to realize the benefit of net deferred tax assets recognized.

Quarterly Operating Results
Our quarterly operating results have in the past varied significantly and will likely vary significantly in the
future, depending on numerous factors, several of which are not under our control. Our business also has
experienced and is expected to continue to experience significant seasonality, largely due to consumer

page 21

buying patterns and our product release schedule focusing on those patterns. Net revenues typically are
significantly  higher  during  the  fourth  calendar  quarter,  primarily  due  to  the  increased  demand  for  con-
sumer software during the year-end holiday buying season. Accordingly, we believe that period-to-period
comparisons  of  our  operating  results  are  not  necessarily  meaningful  and  should  not  be  relied  upon  as
indications of future performance.

The  following  table  is  a  comparative  breakdown  of  our  quarterly  results  for  the  immediately  preceding
eight quarters (amounts in thousands, except per share data):

Restated(1)

Quarter
ended

March 31, Dec. 31,

2003(2)

2002

Sept. 30,
2002

June 30, March 31, Dec. 31,
2002

2002

2001

Sept. 30,
2001

June 30,
2001

Net revenues
Operating 

$125,001

$378,685 $169,172 $191,258 $164,912 $371,341 $139,604 $110,577

income (loss)

(14,444)

66,761

11,334

31,196

16,862

61,801

3,144

(1,235)

Net income 

(loss)

Basic earnings 
(loss) per 
share
Diluted 

earnings 
(loss) per 
share

(7,957)

44,347

9,086

20,704

10,884

39,110

2,215

29

(0.08)

0.44

0.09

0.23

0.13

0.50

0.03

0.00

(0.08)

0.42

0.08

0.21

0.12

0.44

0.03

0.00

(1) Consolidated financial information has been restated for the effect of our three-for-two stock split effected in the form of a 50% stock divi-
dend to shareholders of record as of May 16, 2003, payable June 6, 2003.

(2) See Note 1, “Summary of Significant Accounting Policies—Software Development Costs and Intellectual Property Licenses” of the Notes to
the Consolidated Financial Statements included elsewhere in this Annual Report.

Liquidity and Capital Resources
As  of  March  31,  2003,  our  primary  source  of  liquidity  is  comprised  of  $285.6  million  of  cash  and  cash
equivalents and $121.4 million of short-term investments. We believe that we have sufficient working cap-
ital ($422.5 million at March 31, 2003), as well as proceeds available from our international credit facilities
(described below), to finance our operational requirements for at least the next twelve months, including
purchases of inventory and equipment, the funding of the development, production, marketing and sale
of new products and the acquisition of intellectual property rights for future products from third parties.

We actively manage our capital structure and balance sheet as a component of our overall business strat-
egy. When we determine that market conditions are appropriate, we may seek to achieve long-term value
for the shareholders through, among other things, new debt or equity financings or refinancings, share
repurchases and other transactions involving our equity or debt securities.

Cash Flows. Our cash and cash equivalents were $285.6 million at March 31, 2003 compared to $279.0 mil-
lion at March 31, 2002. Activity in cash and cash equivalents for the year ended March 31, 2003 included
$91.0  million  and  $64.1  million  provided  by  operating  and  financing  activities,  respectively,  offset  by
$155.1 million utilized in investing activities. The principal components comprising cash flows from oper-
ating activities included favorable operating results, tax benefits from stock option and warrant exercises
and decreases in accounts receivable, partially offset by the timing of payments on accounts payable and
our continued investment in software development and intellectual property licenses. We spent approxi-
mately $151.6 million and $77.0 million in the year ended March 31, 2003 and 2002, respectively, in con-
nection  with  the  acquisition  of  publishing  or  distribution  rights  for  products  being  developed  by  third
parties, the execution of new license agreements granting us long-term rights to intellectual property of

A c t i v i s i o n

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page 22

Management’s Discussion and Analysis of Financial Condition 
and Results of Operations

third parties, as well as the capitalization of product development costs relating to internally developed
products. We expect that we will continue to make significant expenditures relating to our investment in
software development and intellectual property licenses.

The cash used in investing activities primarily was the result of the investment of excess cash balances into
short-term investment vehicles. The goal of our short-term investments is to maximize return while mini-
mizing risk, maintaining liquidity, coordinating with anticipated working capital needs and providing for
prudent investment diversification. Cash used in investing activities was also the result of business combi-
nations and equipment purchases. On May 20, 2002, we acquired all of the outstanding ownership inter-
ests of Z-Axis, Ltd. (“Z-Axis”), a privately held interactive software development company, in exchange for
$12.5 million in cash and 373,785 shares of our common stock valued at approximately $8.2 million. Then,
on October 4, 2002, we acquired all of the outstanding ownership interests of Luxoflux Inc. (“Luxoflux”), a
privately held interactive software development company, in exchange for $9.0 million in cash. We have
historically financed our acquisitions through the issuance of shares of common stock or a combination of
common stock and cash. We will continue to evaluate potential acquisition candidates as to the benefit
they bring to us and as to our ability to make such acquisitions.

The cash provided by financing activities primarily is the result of proceeds from the June 7, 2002 issuance
of 11,250,000 shares of our common stock for proceeds of approximately $247.3 million, net of offering
costs, partially offset by cash used to purchase treasury stock and enter into structured stock repurchase
transactions.  During  fiscal  2003,  our  Board  of  Directors  authorized  a  buyback  program  under  which  we
can repurchase up to $350.0 million of our common stock. Under the program, shares may be purchased
as determined by management, from time to time, in the open market or in privately negotiated transactions,
including privately negotiated structured option transactions and through transactions in the options mar-
kets. Depending on market conditions and other factors, these purchases may be commenced or suspended
at any time or from time to time without prior notice. As of March 31, 2003, we had repurchased approxi-
mately 10.8 million shares of our common stock at an average cost of $9.39 per share for which $93.8 million
was settled in cash as of March 31, 2003 and $7.6 million was settled in cash in April 2003. Additionally,
under  the  Board  approved  buyback  program,  we  entered  into  a  series  of  structured  stock  repurchase
transactions in the aggregate amount of $110.0 million. These transactions may be settled in cash or stock
depending on the market price of our common stock on the date of the settlement. Upon settlement, we
will either have our capital investment returned with a premium or receive up to approximately 12.8 mil-
lion shares of our common stock, depending, respectively, on whether the market price of our common
stock is above or below a pre-determined price agreed in connection with each such transaction.

Credit Facilities. We currently have revolving credit facilities with our CentreSoft subsidiary located in the
United Kingdom (the “UK Facility”) and our NBG subsidiary located in Germany (the “German Facility”).
As of March 31, 2003, the UK Facility provided Centresoft with the ability to borrow up to Great British
Pounds  (“GBP”)  8.6  million  ($13.5  million),  including  issuing  letters  of  credit,  on  a  revolving  basis.
Furthermore, as of March 31, 2003, under the UK Facility, Centresoft provided a EUR 1.0 million ($1.1 mil-
lion) guarantee for the benefit of our CD Contact subsidiary. The UK Facility bears interest at LIBOR plus
1.5%, is collateralized by substantially all of the assets of the subsidiary and expires in October 2003. The
UK Facility also contains various covenants that require the subsidiary to maintain specified financial ratios
related  to,  among  others,  fixed  charges.  As  of  March  31,  2003,  we  were  in  compliance  with  these
covenants.  No  borrowings  were  outstanding  against  the  UK  Facility  as  of  March  31,  2003.  The  German
Facility provided for revolving loans up to EUR 0.8 million ($0.8 million) as of March 31, 2003, bears inter-
est  at  a  Eurocurrency  rate  plus  2.5%,  is  collateralized  by  the  subsidiary’s  accounts  receivable,  inventory
and certain property and equipment and expires June 2003. No borrowings were outstanding against the
German Facility as of March 31, 2003.

Commitments. In connection with our purchases of Nintendo GameCube and Game Boy software for dis-
tribution in North America and Europe, Nintendo requires us to provide either standby letters of credit or
cash prepayment prior to accepting purchase orders. As of March 31, 2003, there were no drawdowns on
standby letters of credit.

page 23

In the normal course of business, we enter into contractual arrangements with third parties for the devel-
opment of products, as well as for the rights to intellectual property. Under these agreements, we commit
to  provide  specified  payments  to  a  developer  or  intellectual  property  holder,  based  upon  contractual
arrangements.  Assuming  all  contractual  provisions  are  met,  the  total  future  minimum  contract  commit-
ment for contracts in place as of March 31, 2003 is approximately $138.1 million and is scheduled to be
paid as follows (amounts in thousands):

Year ended March 31,

2004
2005
2006
2007
2008 and thereafter

Total

$ 89,175
28,066
12,300
6,075
2,501

$138,117

Inflation
Our management currently believes that inflation has not had a material impact on continuing operations.

Recently Issued Accounting Standards
In January 2003, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 148, “Accounting
for Stock-Based Compensation—Transition and Disclosure, an amendment of FASB Statement No. 123.”
SFAS  No.  148  provides  alternative  methods  of  transition  for  a  voluntary  change  to  the  fair  value  based
method  of  accounting  for  stock-based  employee  compensation.  It  also  requires  disclosures  in  both
annual and interim financial statements about the method of accounting for stock-based employee com-
pensation and the effect of the method used on reported results. SFAS No. 148 is effective for annual and
interim periods beginning after December 15, 2002. We adopted SFAS 148 in the fourth quarter of fiscal
2003.  As  we  elected  not  to  change  to  the  fair  value  based  method  of  accounting  for  stock-based
employee compensation, the adoption of SFAS No. 148 did not have an impact upon our financial condi-
tion or results of operations.

In April 2003, the FASB issued SFAS No. 149, “Amendment of Statement 133 on Derivative Instruments
and Hedging Activities.” SFAS No. 149 amends and clarifies the accounting guidance on derivative instru-
ments (including certain derivative instruments embedded in other contracts) and hedging activities that
fall  within  the  scope  of  SFAS  No.  133,  “Accounting  for  Derivative  Instruments  and  Hedging  Activities.”
SFAS No. 149 is effective for all contracts entered into or modified after June 30, 2003, with certain excep-
tions,  and  for  hedging  relationships  designated  after  June  30,  2003.  The  guidance  is  to  be  applied
prospectively. We are currently assessing the impact of SFAS No. 149 on our financial position and results
of operations.

In  May  2003,  the  FASB  issued  SFAS  No.  150,  “Accounting  for  Certain  Financial  Instruments  with
Characteristics of both Liabilities and Equity.” SFAS No. 150 changes the accounting guidance for certain
financial instruments that, under previous guidance, could be classified as equity or “mezzanine” equity
by now requiring those instruments to be classified as liabilities (or assets in some circumstances) in the
statement  of  financial  position.  Further,  SFAS  No.  150  requires  disclosure  regarding  the  terms  of  those
instruments  and  settlement  alternatives.  SFAS  No.  150  is  generally  effective  for  all  financial  instruments
entered into or modified after May 31, 2003, and is otherwise effective at the beginning of the first interim
period beginning after June 15, 2003. We are currently assessing the impact of SFAS No. 150 on our finan-
cial position and results of operations.

Quantitative and Qualitative Disclosures About Market Risk
Market risk is the potential loss arising from fluctuations in market rates and prices. Our market risk expo-
sures primarily include fluctuations in interest rates, foreign currency exchange rates and market prices.
Our market risk sensitive instruments are classified as “other than trading.” Our views on market risk are

A c t i v i s i o n

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page 24

Management’s Discussion and Analysis of Financial Condition 
and Results of Operations

not  necessarily  indicative  of  actual  results  that  may  occur  and  do  not  represent  the  maximum  possible
gains  and  losses  that  may  occur,  since  actual  gains  and  losses  will  differ  from  those  estimated,  based
upon actual fluctuations in interest rates, foreign currency exchange rates and market prices and the timing
of transactions.

Interest Rate Risk. Our exposure to market rate risk for changes in interest rates relates primarily to our
investment portfolio. We do not use derivative financial instruments in our investment portfolio. We man-
age our interest rate risk by maintaining an investment portfolio consisting primarily of debt instruments
with high credit quality and relatively short average maturities. We also manage our interest rate risk by
maintaining sufficient cash and cash equivalent balances such that we are typically able to hold our invest-
ments to maturity. As of March 31, 2003, our cash equivalents and short-term investments included debt
securities of $284.1 million.

The following table presents the amounts and related weighted average interest rates of our investment
portfolio as of March 31, 2003 (amounts in thousands):

Cash equivalents:

Fixed rate
Variable rate

Short-term investments:

Fixed rate

Average
Interest Rate

Amortized
Cost

Fair 
Value

1.35%
1.21

$162,699
35,507

$162,699
35,507

2.21%

$121,266

$121,400

Our short-term investments generally mature between three months and two years.

Foreign Currency Exchange Rate Risk. We transact business in many different foreign currencies and may
be exposed to financial market risk resulting from fluctuations in foreign currency exchange rates, partic-
ularly GBP and EUR. The volatility of GBP and EUR (and all other applicable currencies) will be monitored
frequently throughout the coming year. When appropriate, we enter into hedging transactions in order to
mitigate  our  risk  from  foreign  currency  fluctuations.  We  will  continue  to  use  hedging  programs  in  the
future and may use currency forward contracts, currency options and/or other derivative financial instru-
ments commonly utilized to reduce financial market risks if it is determined that such hedging activities
are appropriate to reduce risk. We do not hold or purchase any foreign currency contracts for trading pur-
poses. As of March 31, 2003, we had no outstanding hedging contracts.

Market Price Risk. With regard to the structured stock repurchase transactions described in Note 15 in
the Notes to the Consolidated Financial Statements included elsewhere in this Annual Report, it is possible
that at settlement we could take delivery of shares at an effective repurchase price higher than the then
market price.

page 25

Report of Independent Accountants

To the Board of Directors and Shareholders 
of Activision, Inc.:

In our opinion, the accompanying consolidated balance sheets and the related consolidated statement of
operations, shareholders’ equity and cash flows present fairly, in all material respects, the financial position
of Activision, Inc. and its subsidiaries at March 31, 2003 and 2002, and the results of their operations and
their  cash  flows  for  each  of  the  three  years  in  the  period  ended  March  31,  2003  in  conformity  with
accounting principles generally accepted in the United States of America. These financial statements are
the  responsibility  of  the  Company’s  management;  our  responsibility  is  to  express  an  opinion  on  these
financial  statements  based  on  our  audits.  We  conducted  our  audits  of  these  statements  in  accordance
with auditing standards generally accepted in the United States of America, which require that we plan
and perform the audit to obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

PricewaterhouseCoopers LLP 
Los Angeles, California
June 6, 2003

A c t i v i s i o n

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page 26

Consolidated Balance Sheets

(In thousands, except share data)

Assets

Current assets:

Cash and cash equivalents
Short-term investments
Accounts receivable, net of allowances of $57,356 and $42,019 

at March 31, 2003 and 2002, respectively

Inventories
Software development
Intellectual property licenses
Deferred income taxes
Other current assets

Total current assets

Software development
Intellectual property licenses
Property and equipment, net
Deferred income taxes
Other assets
Goodwill

Total assets

Liabilities and Shareholders’ Equity

Current liabilities:

Current portion of long-term debt
Accounts payable
Accrued expenses

Total current liabilities
Long-term debt, less current portion

Total liabilities

Commitments and contingencies (Note 13)
Shareholders’ equity:

Preferred stock, $.000001 par value, 3,750,000 shares authorized, 

no shares issued at March 31, 2003 and 2002

Series A Junior Preferred stock, $.000001 par value, 1,250,000 shares 

authorized, no shares issued at March 31, 2003 and 2002

Common stock, $.000001 par value, 125,000,000 shares authorized, 
107,372,727 and 91,551,395 shares issued and 90,084,245 and 
85,058,256 shares outstanding at March 31, 2003 and 2002, 
respectively

Additional paid-in capital
Retained earnings
Less: Treasury stock, at cost, 17,288,482 and 6,493,139 shares 

as of March 31, 2003 and 2002, respectively

Accumulated other comprehensive loss

Total shareholders’ equity

Total liabilities and shareholders’ equity

The accompanying notes are an integral part of these consolidated financial statements.

March 31, March 31, 

2003

2002

$ 285,554
121,400

$279,007
—

15,822
19,577
26,791
8,906
38,290
10,565

526,905
35,281
36,943
22,265
10,322
5,081
68,019

76,733
20,736
36,263
6,326
22,608
15,200

456,873
3,254
10,899
17,832
28,795
3,242
35,992

$ 704,816

$556,887

$

147
45,602
58,656

104,405
2,671

$

168
64,410
59,096

123,674
3,122

107,076

126,796

—

—

—

—

—
592,295
130,564

—
397,528
64,384

(121,685)
(3,434)

(20,323)
(11,498)

597,740

430,091

$ 704,816

$556,887

Consolidated Statements of Operations

(In thousands, except per share data)
For the years ended March 31,

Net revenues
Costs and expenses:

Cost of sales—product costs
Cost of sales—software royalties and amortization
Cost of sales—intellectual property licenses
Product development
Sales and marketing
General and administrative

Total costs and expenses

Income from operations
Investment income, net

Income before income tax provision

Income tax provision

Net income

Basic earnings per share

Weighted average common shares outstanding

Diluted earnings per share

Weighted average common shares outstanding—

assuming dilution

The accompanying notes are an integral part of these consolidated financial statements.

page 27

2003

2002

2001

$864,116

$786,434

$620,183

440,977
79,194
45,002
56,971
100,646
46,479

435,725
58,892
40,114
40,960
86,161
44,008

324,907
49,864
39,838
41,396
85,378
38,993

769,269

705,860

580,376

94,847
8,560

103,407
37,227

80,574
2,546

83,120
30,882

39,807
(7,263)

32,544
12,037

$ 66,180

$ 52,238

$ 20,507

$

$

0.69

96,239

0.64

$

$

0.69

75,977

0.59

$

$

0.37

55,947

0.33

103,655

89,183

61,650

A c t i v i s i o n

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page 28

Consolidated Statements of Changes in Shareholders’ Equity

(In thousands)
For the years ended March 31, 2003, 2002 and 2001

Balance, March 31, 2000
Components of comprehensive income:

Net income for the year
Foreign currency translation adjustment

Total comprehensive income

Issuance of common stock pursuant to warrants and common stock warrants
Issuance of common stock and common stock options to employees
Tax benefit attributable to employee stock options and common stock warrants
Tax benefit derived from net operating loss carryforward utilization
Purchase of treasury shares

Balance, March 31, 2001
Components of comprehensive income:

Net income for the year
Foreign currency translation adjustment

Total comprehensive income

Issuance of common stock pursuant to warrants and common stock warrants
Issuance of common stock and common stock options to employees
Tax benefit attributable to employee stock options and common stock warrants
Issuance of common stock pursuant to conversion of convertible 

subordinated notes

Issuance of common stock to effect business combinations
Purchase of treasury shares

Balance, March 31, 2002
Components of comprehensive income:

Net income for the year
Unrealized appreciation on short-term investments
Foreign currency translation adjustment

Total comprehensive income

Issuance of common stock pursuant to underwritten public offering
Issuance of common stock to employees
Issuance of common stock pursuant to warrants and common stock warrants
Tax benefit attributable to employee stock options and common stock warrants
Structured stock repurchase transactions
Issuance of common stock to effect business combinations
Purchase of treasury shares

Common Stock

Shares Amounts

59,598

$—

Additional Paid-In
Capital

Retained Earnings
(Deficit)

Treasury Stock

Shares

Amounts

Accumulated Other
Comprehensive Loss

Shareholders’ 
Equity

$ 151,714

$ (8,361)

(1,125)

$ (5,278)

$ (6,066)

$ 132,009

page 29

—
—

225
8,052
—
—
—

67,875

—
—

1,555
13,160
—

7,144
1,817
—

91,551

—
—
—

11,250
3,999
46
—
—
527
—

—
—

—
—
—
—
—

—

—
—

—
—
—

—
—
—

—

—
—
—

—
—
—
—
—
—
—

—
—

20,507
—

—
—

—
—

—
(5,311)

1,050
32,538
11,832
3,652
—

200,786

—
—

1,044
63,053
48,513

58,651
25,481
—

397,528

—
—
—

247,291
20,547
2,184
23,884
(110,000)
10,861
—

—
—
—
—
—

12,146

52,238
—

—
—
—

—
—
—

—
—
—
—
(5,364)

(6,489)

—
—
—
—
(14,971)

(20,249)

—
—

—
—
—

—
—
(4)

—
—

—
—
—

—
—
(74)

—
—
—
—
—

(11,377)

—
(121)

—
—
—

—
—
—

64,384

(6,493)

(20,323)

(11,498)

66,180
—
—

—
—
—

—
—
—

—
—
—
—
—
—
—

—
—
—
—
—
—
(10,795)

—
—
—
—
—
—
(101,362)

—
134
7,930

—
—
—
—
—
—
—

20,507
(5,311)

15,196

1,050
32,538
11,832
3,652
(14,971)

181,306

52,238
(121)

52,117

1,044
63,053
48,513

58,651
25,481
(74)

430,091

66,180
134
7,930

74,244

247,291
20,547
2,184
23,884
(110,000)
10,861
(101,362)

Balance, March 31, 2003

107,373

$—

$ 592,295

$130,564

(17,288)

$(121,685)

$ (3,434)

$ 597,740

The accompanying notes are an integral part of these consolidated financial statements.

A c t i v i s i o n

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page 30

Consolidated Statements of Cash Flows

(In thousands)
For the years ended March 31,

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash 

provided by operating activities:

Deferred income taxes
Depreciation and amortization
Amortization of capitalized software development 

costs and intellectual property licenses

Tax benefit of stock options and warrants exercised
Change in operating assets and liabilities (net of effects 

of acquisitions):

2003

2002

2001

$ 66,180

$ 52,238

$ 20,507

3,355
11,880

(23,352)
7,350

100,415
23,884

62,456
48,513

(6,597)
7,674

68,925
11,832

30,027
(5,283)
(65,964)
6,062
21,361
(6,979)

Accounts receivable
Inventories
Software development and intellectual property licenses
Other assets
Accounts payable
Accrued expenses and other liabilities

61,922
1,159
(151,594)
1,836
(19,072)
(8,990)

(2,010)
23,152
(76,993)
(1,753)
3,357
18,834

Net cash provided by operating activities

90,975

111,792

81,565

Cash flows from investing activities:

Cash used in business acquisitions (net of cash acquired)
Capital expenditures
Purchase of short-term investments
Proceeds from sales and maturities of short-term 

investments

Minority capital investment
Other

(21,199)
(11,877)
(408,175)

287,145
(1,500)
505

—
(9,150)
—

—
—
449

—
(9,780)
—

—
—
1,149

Net cash used in investing activities

(155,101)

(8,701)

(8,631)

Cash flows from financing activities:

Proceeds from issuance of common stock to employees
Proceeds from issuance of common stock pursuant 

to warrants

Borrowing under line-of-credit agreements
Payment under line-of-credit agreements
Payment on term loan
Notes payable, net
Redemption of convertible subordinated notes
Proceeds from issuance of common stock pursuant to 
underwritten public offering, net of offering costs
Purchase of structured stock repurchase agreements
Purchase of treasury stock

Net cash provided by financing activities

Effect of exchange rate changes on cash

Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of period

20,547

59,836

32,538

—
—
—
—
(720)
—

248,072
(110,000)
(93,809)

64,090

6,583

6,547
279,007

1,044
—
—
(8,550)
(1,792)
(62)

—
—
(74)

50,402

(36)

153,457
125,550

1,050
577,590
(581,618)
(11,450)
(592)
—

—
—
(14,971)

2,547

84

75,565
49,985

Cash and cash equivalents at end of period

$ 285,554

$279,007

$ 125,550

The accompanying notes are an integral part of these consolidated financial statements.

page 31

Notes to Consolidated Financial Statements

1. Summary of Significant Accounting Policies
Business. Activision, Inc. (“Activision” or “we”) is a leading international publisher of interactive entertain-
ment software products. We have built a company with a diverse portfolio of products that spans a wide
range  of  categories  and  target  markets  and  that  is  used  on  a  variety  of  game  hardware  platforms  and
operating systems. We have created, licensed and acquired a group of highly recognizable brands which
we market to a growing variety of consumer demographics.

Our products cover game categories such as action/adventure, action sports, racing, role-playing, simulation,
first-person action and strategy game categories. We currently offer our products in versions that operate
on  the  Sony  PlayStation  2  (“PS2”),  Sony  PlayStation  (“PS1”),  Nintendo  GameCube  (“GameCube”)  and
Microsoft  Xbox  (“Xbox”)  console  systems,  Nintendo  Game  Boy  Advance  (“GBA”)  hand-held  device
and  the  personal  computer  (“PC”).  Our  target  audiences  range  from  game  enthusiasts  and  children  to
mass-market consumers and “value” buyers.

Our  publishing  business  involves  the  development,  marketing  and  sale  of  products,  either  directly, 
by  license  or  through  our  affiliate  label  program  with  third-party  publishers.  Our  distribution  business
consists  of  operations  in  Europe  that  provide  logistical  and  sales  services  to  third-party  publishers  of
interactive entertainment software, our own publishing operations and manufacturers of interactive enter-
tainment hardware.

We  maintain  operations  in  the  U.S.,  Canada,  the  United  Kingdom,  France,  Germany,  Japan,  Australia,
Sweden and the Netherlands. In fiscal year 2003, international operations contributed approximately 50%
of net revenues.

Principles of Consolidation. The consolidated financial statements include the accounts of Activision, Inc.,
a  Delaware  corporation,  and  its  wholly-owned  subsidiaries.  All  intercompany  accounts  and  transactions
have been eliminated in consolidation.

Cash,  Cash  Equivalents  and  Short-Term  Investments.  Cash  and  cash  equivalents  include  cash,  money
markets and short-term investments with original maturities of not more than 90 days.

Short-term investments generally mature between three months and two years. Investments with maturities
beyond one year may be classified as short-term based on their liquid nature and because such securities
represent the investment of cash that is available for current operations. All of our short-term investments
are  classified  as  available-for-sale  and  are  carried  at  fair  market  value  with  unrealized  appreciation
(depreciation) reported as a component of accumulated other comprehensive loss in shareholders’ equity.
The specific identification method is used to determine the cost of securities disposed with realized gains
and losses reflected in investment income, net.

Concentration of Credit Risk. Financial instruments which potentially subject us to concentration of credit
risk consist principally of temporary cash investments and accounts receivable. We place our temporary
cash investments with financial institutions. At various times during the fiscal years ended March 31, 2003
and 2002, we had deposits in excess of the Federal Deposit Insurance Corporation (“FDIC”) limit at these
financial institutions.

Our  customer  base  includes  retail  outlets  and  distributors,  including  mass-market  retailers,  consumer
electronics stores, discount warehouses and office super-stores in the United States and countries world-
wide.  We  perform  ongoing  credit  evaluations  of  our  customers  and  maintain  allowances  for  potential
credit losses. We generally do not require collateral or other security from our customers. As of and for
the year ended March 31, 2003, 2002 and 2001, we had one customer that accounted for 16%, 14% and
10%,  respectively,  of  consolidated  net  revenues  and  46%,  22%  and  9%,  respectively,  of  consolidated
accounts receivable, net. This customer was the same customer in all periods and was a customer of both
our publishing and distribution businesses in fiscal 2003 and 2002 and a customer of solely our publishing
business in fiscal 2001.

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page 32

Notes to Consolidated Financial Statements

Financial  Instruments.  The  estimated  fair  values  of  financial  instruments  have  been  determined  using
available market information and valuation methodologies described below. However, considerable judg-
ment is required in interpreting market data to develop the estimates of fair value. Accordingly, the estimates
presented herein may not be indicative of the amounts that we could realize in a current market exchange.
The use of different market assumptions or valuation methodologies may have a material effect on the
estimated fair value amounts.

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable and accrued
expenses approximate fair value due to their short-term nature. Short-term investments are carried at fair
value with fair values being estimated based on quoted market prices.

We  account  for  derivative  instruments  in  accordance  with  Statement  of  Financial  Accounting  Standard
(“SFAS”)  No.  133,  “Accounting  for  Derivative  Instruments  and  Hedging  Activities,”  and  SFAS  No.  138,
“Accounting for Certain Derivative Instruments and Certain Hedging Activities, an amendment of SFAS 133.”
SFAS No. 133 and 138 require that all derivatives, including foreign exchange contracts, be recognized in
the balance sheet at their fair value.

We  utilize  forward  contracts  in  order  to  reduce  financial  market  risks.  These  instruments  are  used  to
hedge foreign currency exposures of underlying assets, liabilities, or certain forecasted foreign currency
denominated  transactions.  Our  accounting  policies  for  these  instruments  are  based  on  whether  they
meet the criteria for designation as hedging transactions. Changes in fair value of derivatives that are des-
ignated  as  cash  flow  hedges,  are  highly  effective,  and  qualify  as  hedging  instruments,  are  recorded  in
other comprehensive income until the underlying hedged item is recognized in earnings. Any ineffective
portion of a derivative change in fair value is immediately recognized in earnings. Changes in fair value of
derivatives that do not qualify as hedging instruments are recorded in earnings. The fair value of foreign
currency contracts is estimated based on the spot rate of the various hedged currencies as of the end of
the period. As of March 31, 2003 and 2002, we had no outstanding foreign exchange forward contracts.

Equity Investments. From time to time, we may make a capital investment and hold a minority interest in
a  third-party  developer  in  connection  with  entertainment  software  products  to  be  developed  by  such
developer for us. We account for those capital investments in which we have a 20% or greater ownership
interest or over which we have the ability to exercise significant influence using the equity method. For
those investments in which we hold less than a 20% ownership interest or over which we do not have the
ability to exercise significant influence, we account for our investment using the cost method.

Software  Development  Costs  and  Intellectual  Property  Licenses.  Software  development  costs  include
payments made to independent software developers under development agreements, as well as direct
costs incurred for internally developed products.

We account for software development costs in accordance with SFAS No. 86, “Accounting for the Costs of
Computer Software to Be Sold, Leased, or Otherwise Marketed.” Software development costs are capitalized
once technological feasibility of a product is established and such costs are determined to be recoverable.
Technological feasibility of a product encompasses both technical design documentation and game design
documentation. For products where proven technology exists, this may occur early in the development
cycle. Technological feasibility is evaluated on a product-by-product basis. Prior to a product’s release, we
expense, as part of cost of sales—software royalties and amortization, capitalized costs when we believe such
amounts are not recoverable. Capitalized costs for those products that are cancelled or abandoned are
charged to product development expense. Amounts related to software development which are not cap-
italized are charged immediately to product development expense. We evaluate the future recoverability
of capitalized amounts on a quarterly basis. The recoverability of capitalized software development costs
is evaluated based on the expected performance of the specific products for which the costs relate. The
following criteria are used to evaluate expected product performance: historical performance of compa-
rable products using comparable technology; orders for the product prior to its release; and estimated
performance of a sequel product based on the performance of the product on which the sequel is based.

page 33

Commencing  upon  product  release,  capitalized  software  development  costs  are  amortized  to  cost  of
sales—software royalties and amortization based on the ratio of current revenues to total projected rev-
enues, generally resulting in an amortization period of six months or less. For products that have been
released in prior periods, we evaluate the future recoverability of capitalized amounts on a quarterly basis.
The primary evaluation criterion is actual title performance.

Intellectual  property  license  costs  represent  license  fees  paid  to  intellectual  property  rights  holders  for
use of their trademarks or copyrights in the development of our products. Depending upon the agree-
ment  with  the  rights  holder,  we  may  obtain  the  rights  to  use  acquired  intellectual  property  in  multiple
products over multiple years, or alternatively, for a single product.

We evaluate the future recoverability of capitalized intellectual property licenses on a quarterly basis. The
recoverability  of  capitalized  intellectual  property  license  costs  is  evaluated  based  on  the  expected  per-
formance of the specific products in which the licensed trademark or copyright is to be used. As many of
our  intellectual  property  licenses  extend  for  multiple  products  over  multiple  years,  we  also  assess  the
recoverability of capitalized intellectual property license costs based on certain qualitative factors such as
the  success  of  other  products  and/or  entertainment  vehicles  utilizing  the  intellectual  property,  whether
there are any future planned theatrical releases or television series based on the intellectual property and
the rights holder’s continued promotion and exploitation of the intellectual property. Prior to the related
product’s release, we expense, as part of cost of sales—intellectual property licenses, capitalized intellectual
property costs when we believe such amounts are not recoverable. Capitalized intellectual property costs
for those products that are cancelled or abandoned are charged to product development expense. The
following criteria are used to evaluate expected product performance: historical performance of compa-
rable products using comparable technology; orders for the product prior to its release; and estimated
performance of a sequel product based on the performance of the product on which the sequel is based.

Commencing upon the related product’s release, capitalized intellectual property license costs are amor-
tized to cost of sales—intellectual property licenses based on the ratio of current revenues for the specific
product to total projected revenues for all products in which the licensed trademark or copyright will be
utilized. As intellectual property license contracts may extend for multiple years, the amortization of capi-
talized  intellectual  property  license  costs  relating  to  such  contracts  may  extend  beyond  one  year.  For
intellectual property included in products that have been released, we evaluate the future recoverability
of capitalized amounts on a quarterly basis. The primary evaluation criterion is actual title performance.

As of March 31, 2003, capitalized software development costs included $26.0 million of internally devel-
oped software costs and $36.1 million of payments made to third-party software developers. As of March
31, 2002, capitalized software development costs included $16.0 million of internally developed software
costs  and  $23.5  million  of  payments  made  to  third-party  software  developers.  Capitalized  intellectual
property  licenses  were  $45.8  million  and  $17.2  million  as  of  March  31,  2003  and  2002,  respectively.
Amortization and write-offs of capitalized software development costs and intellectual property licenses,
combined, was $100.4 million, $62.5 million and $68.9 million for the year ended March 31, 2003, 2002 and
2001, respectively. For the year ended March 31, 2003, amortization and write-offs of capitalized software
development  costs  and  intellectual  property  licenses  included  approximately  $15.0  million  recorded  in
the fourth quarter as the result of the assessment of the recoverability of capitalized development costs
relating to certain projects and certain of our investments in long-term licensing agreements.

Inventories. Inventories are valued at the lower of cost (first-in, first-out) or market.

Property and Equipment. Property and equipment are recorded at cost. Depreciation and amortization
are  provided  using  the  straight-line  method  over  the  shorter  of  the  estimated  useful  lives  or  the  lease
term: buildings, 25 to 33 years; computer equipment, office furniture and other equipment, 2 to 5 years;
leasehold improvements, through the life of the lease. When assets are retired or disposed of, the cost
and accumulated depreciation thereon are removed and any resultant gains or losses are recognized in
current operations.

A c t i v i s i o n

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page 34

Notes to Consolidated Financial Statements

Goodwill.  Effective  April  1,  2001,  we  adopted  the  provisions  of  SFAS  No.  142,  “Goodwill  and  Other
Intangibles.” SFAS No. 142 addresses financial accounting and reporting requirements for acquired good-
will and other intangible assets. Under SFAS No. 142, goodwill is deemed to have an indefinite useful life
and  should  not  be  amortized  but  rather  tested  at  least  annually  for  impairment.  An  impairment  loss
should  be  recognized  if  the  carrying  amount  of  goodwill  is  not  recoverable  and  its  carrying  amount
exceeds its fair value. In accordance with SFAS No. 142, we have not amortized goodwill during the years
ended March 31, 2003 and 2002.

Revenue Recognition. We recognize revenue from the sale of our products upon the transfer of title and
risk of loss to our customers. We may permit product returns from, or grant price protection to, our cus-
tomers on unsold merchandise under certain conditions. Price protection, when granted and applicable,
allows customers a credit against amounts they owe us with respect to merchandise unsold by them. With
respect to license agreements that provide customers the right to make multiple copies in exchange for
guaranteed amounts, revenue is recognized upon delivery of such copies. Per copy royalties on sales that
exceed the guarantee are recognized as earned. In addition, in order to recognize revenue for both prod-
uct sales and licensing transactions, persuasive evidence of an arrangement must exist and collection of
the related receivable must be probable.

Revenue  from  product  sales  is  reflected  after  deducting  the  estimated  allowance  for  returns  and  price
protection.  Management  must  make  estimates  of  potential  future  product  returns  and  price  protection
related to current period product revenue. We estimate the amount of future returns and price protection
based upon historical experience, customer inventory levels and changes in the demand and acceptance
of our products by the end consumer.

Sales incentives or other consideration given by us to our customers is accounted for in accordance with
Emerging  Issues  Task  Force  (“EITF”)  Issue  01-9,  “Accounting  for  Consideration  Given  by  a  Vendor  to  a
Customer (Including a Reseller of the Vendor’s Products).” In accordance with EITF Issue 01-9, sales incen-
tives and other consideration that are considered adjustments of the selling price of our products, such as
rebates and product placement fees, are reflected as reductions of revenue. Sales incentives and other
consideration that represent costs incurred by us for assets or services received, such as the appearance
of our products in a customer’s national circular ad, are reflected as sales and marketing expenses.

Shipping and Handling. Shipping and handling costs, which consist primarily of packaging and transporta-
tion charges incurred to move finished goods to customers, are included in cost of sales—product costs.

Advertising Expenses. We expense advertising as incurred, except for production costs associated with
media  advertising  which  are  deferred  and  charged  to  expense  the  first  time  the  related  ad  is  run.
Advertising expenses for the year ended March 31, 2003, 2002 and 2001 were approximately $60.0 million,
$50.3 million and $47.7 million, respectively, and are included in sales and marketing expense in the con-
solidated statements of operations.

Investment Income, Net. Investment income, net is comprised of the following, (amounts in thousands):

Year ended March 31,

Interest expense
Interest income
Net realized gain on short-term investments

Investment income, net

2003

2002

2001

$ (933)
9,259
234

$(1,188)
3,734
—

$(9,399)
2,136
—

$8,560

$ 2,546

$(7,263)

page 35

Income Taxes. We account for income taxes using SFAS No. 109, “Accounting for Income Taxes.” Under
SFAS No. 109, income taxes are accounted for under the asset and liability method. Deferred tax assets
and  liabilities  are  recognized  for  the  future  tax  consequences  attributable  to  differences  between  the
financial statement carrying amounts of existing assets and liabilities and their respective tax bases and
operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted
tax  rates  expected  to  apply  to  taxable  income  in  the  years  in  which  those  temporary  differences  are
expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax
rates is recognized in income in the period that includes the enactment date.

Foreign Currency Translation. The functional currencies of our foreign subsidiaries are their local currencies.
All assets and liabilities of our foreign subsidiaries are translated into U.S. dollars at the exchange rate in
effect at the end of the period, and revenue and expenses are translated at weighted average exchange
rates during the period. The resulting translation adjustments are reflected as a component of accumulated
other comprehensive loss in shareholders’ equity.

Comprehensive Income. Comprehensive income includes net income, unrealized appreciation (deprecia-
tion)  on  short-term  investments,  foreign  currency  translation  adjustments,  and  the  effective  portion  of
gains or losses on cash flow hedges that are presented as a component of accumulated other compre-
hensive loss in shareholders’ equity.

Estimates.  The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally
accepted in the United States of America requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities or the disclosure of gain or loss contingencies at the
date of the financial statements and the reported amounts of revenues and expenses during the report-
ing period. Actual results could differ from those estimates.

Earnings Per Common Share. Basic earnings per share is computed by dividing income available to com-
mon  shareholders  by  the  weighted  average  number  of  common  shares  outstanding  for  all  periods.
Diluted  earnings  per  share  is  computed  by  dividing  income  available  to  common  shareholders  by  the
weighted  average  number  of  common  shares  outstanding,  increased  by  common  stock  equivalents.
Common  stock  equivalents  are  calculated  using  the  treasury  stock  method  and  represent  incremental
shares issuable upon exercise of our outstanding options and warrants and, if applicable in the period,
conversion of our convertible debt. However, potential common shares are not included in the denomi-
nator of the diluted earnings per share calculation when inclusion of such shares would be anti-dilutive,
such as in a period in which a net loss is recorded.

Stock-Based  Compensation  and  Pro  Forma  Information.  Under  SFAS  No.  123  “Accounting  for  Stock-
Based  Compensation,”  compensation  expense  is  recorded  for  the  issuance  of  stock  options  and  other
stock-based compensation based on the fair value of the stock options and other stock-based compensation
on the date of grant or measurement date. Alternatively, SFAS No. 123 allows companies to continue to
account  for  the  issuance  of  stock  options  and  other  stock-based  compensation  in  accordance  with
Accounting Principles Board (“APB”) Opinion No. 25, “Accounting for Stock Issued to Employees.” Under
APB No. 25, compensation expense is recorded for the issuance of stock options and other stock-based
compensation based on the intrinsic value of the stock options and other stock-based compensation on
the  date  of  grant  or  measurement  date.  Under  the  intrinsic  value  method,  compensation  expense  is
recorded  on  the  date  of  grant  or  measurement  date  only  if  the  current  market  price  of  the  underlying
stock exceeds the stock option or other stock-based compensation exercise price. At March 31, 2003, we
had several stock-based employee compensation plans, which are described more fully in Note 13. We
account for those plans under the recognition and measurement principles of APB Opinion No. 25 and
related Interpretations. No stock-based employee compensation cost is reflected in net income for any
years presented, as all options granted under those plans had an exercise price equal to or greater than
the market value of the underlying common stock on the date of grant. The following table illustrates the 

A c t i v i s i o n

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page 36

Notes to Consolidated Financial Statements

effect  on  net  income  and  earnings  per  share  if  we  had  applied  the  fair  value  recognition  provisions  of
SFAS No. 123 to stock-based employee compensation (amounts in thousands, except per share data):

Year ended March 31,

Net income, as reported
Deduct: Total stock-based employee compensation expense 
determined under fair value based method for all awards, 
net of related tax effects

Pro forma net income

Earnings per share

Basic—as reported

Basic—pro forma

Diluted—as reported

Diluted—pro forma

2003

2002

2001

$ 66,180

$ 52,238

$20,507

(21,004)

(12,622)

(8,976)

$ 45,176

$ 39,616

$11,531

$

$

$

$

0.69

0.47

0.64

0.44

$

$

$

$

0.69

0.52

0.59

0.45

$ 0.37

$ 0.21

$ 0.33

$ 0.19

The fair value of options granted in the years ended March 31, 2003, 2002 and 2001 has been estimated
at  the  date  of  grant  using  a  Black-Scholes  option-pricing  model  with  the  following  weighted  average
assumptions:

Option Plans and Other 
Employee Options

Purchase Plan

Director Warrant Plan

2003

2002

2001

2003

2002

2001

2003

2002

2001

Expected life 
(in years)

Risk free 

interest rate

Volatility
Dividend yield

3

2

2

0.5

0.5

0.5

3

2

2

1.51% 3.24% 4.09% 1.13% 2.16% 4.09% 1.51% 3.24% 4.09%
70%
70%
—
—

70%
—

70%
—

70%
—

69%
—

69%
—

70%
—

69%
—

The Black-Scholes option valuation model was developed for use in estimating the fair value of traded
options that have no vesting restrictions and are fully transferable. In addition, option valuation models
require the input of highly subjective assumptions, including the expected stock price volatility. Because
our options have characteristics significantly different from those of traded options, and because changes
in  the  subjective  input  assumptions  can  materially  affect  the  fair  value  estimate,  in  the  opinion  of  man-
agement, the existing models do not necessarily provide a reliable single measure of the fair value of our
options. For options granted during fiscal 2003, the per share weighted average fair value of options with
exercise prices equal to market value on date of grant was $6.56. For options granted during fiscal 2002,
the per share weighted average fair value of options with exercise prices equal to market value on date of
grant  was  $4.57.  For  options  granted  during  fiscal  2001,  the  per  share  weighted  average  fair  value  of
options with exercise prices equal to market value on date of grant and exercise prices greater than mar-
ket  value  were  $1.39  and  $0.59,  respectively.  The  per  share  weighted  average  estimated  fair  value  of
Employee Stock Purchase Plan shares granted during the year ended March 31, 2003, 2002 and 2001 was
$3.26, $2.94, and $1.55, respectively.

The effects on pro forma disclosures of applying SFAS No. 123 are not likely to be representative of the
effects on pro forma disclosures of future years.

Common stock warrants are granted to non-employees in connection with the development of software
and acquisition of licensing rights for intellectual property. In accordance with the Financial Accounting
Standards  Board’s  Emerging  Issues  Task  Force  (“EITF”)  No.  96-18,  “Accounting  for  Equity  Instruments
That Are Issued to Other Than Employees for Acquiring or in Connection With Selling Goods or Services,”

page 37

the fair value of common stock warrants granted is determined as of the measurement date and is capi-
talized, expensed and amortized consistent with our policies relating to software development and intel-
lectual property license costs.

Related Parties. As of March 31, 2002, we had $3.1 million of loans due from employees. The loans bore
interest at 6.75% and were primarily due from Activision executives. There were no such loans outstand-
ing as of March 31, 2003.

In August 2001, we elected to our Board of Directors an individual who is a partner in a law firm that has
provided  legal  services  to  Activision  for  more  than  ten  years.  For  the  years  ended  March  31,  2003  and
2002,  the  fees  we  paid  to  the  law  firm  account  for  less  than  1%  of  the  firm’s  total  revenues.  The  rates
charged to us were at arm’s length, and we believe that the fees are competitive with the fees charged by
other law firms.

Recently  Issued  Accounting  Standards.  In  January  2003,  the  Financial  Accounting  Standards  Board
(“FASB”) issued SFAS No. 148, “Accounting for Stock-Based Compensation—Transition and Disclosure,
an amendment of FASB Statement No. 123.” SFAS No. 148 provides alternative methods of transition for
a voluntary change to the fair value based method of accounting for stock-based employee compensation.
It also requires disclosures in both annual and interim financial statements about the method of accounting
for  stock-based  employee  compensation  and  the  effect  of  the  method  used  on  reported  results.  SFAS
No. 148 is effective for annual and interim periods beginning after December 15, 2002. We adopted SFAS
No. 148 in the fourth quarter of fiscal 2003. As we elected not to change to the fair value based method
of accounting for stock-based employee compensation, the adoption of SFAS No. 148 did not have an
impact upon our financial condition or results of operations.

In April 2003, the FASB issued SFAS No. 149, “Amendment of Statement 133 on Derivative Instruments
and Hedging Activities.” SFAS No. 149 amends and clarifies the accounting guidance on derivative instru-
ments (including certain derivative instruments embedded in other contracts) and hedging activities that
fall  within  the  scope  of  SFAS  No.  133,  “Accounting  for  Derivative  Instruments  and  Hedging  Activities.”
SFAS No. 149 is effective for all contracts entered into or modified after June 30, 2003, with certain excep-
tions,  and  for  hedging  relationships  designated  after  June  30,  2003.  The  guidance  is  to  be  applied
prospectively. We are currently assessing the impact of SFAS No. 149 on our financial position and results
of operations.

In May 2003, the FASB issued SFAS No. 150, “Accounting for Certain Financial Instruments with Charac-
teristics of both Liabilities and Equity.” SFAS No. 150 changes the accounting guidance for certain financial
instruments that, under previous guidance, could be classified as equity or “mezzanine” equity by now
requiring those instruments to be classified as liabilities (or assets in some circumstances) in the statement
of financial position. Further, SFAS No. 150 requires disclosure regarding the terms of those instruments
and settlement alternatives. SFAS No. 150 is generally effective for all financial instruments entered into or
modified after May 31, 2003, and is otherwise effective at the beginning of the first interim period beginning
after June 15, 2003. We are currently assessing the impact of SFAS No. 150 on our financial position and
results of operations.

Reclassifications. Certain amounts in the consolidated financial statements have been reclassified to conform
with  the  current  year’s  presentation.  These  reclassifications  had  no  effect  on  net  income,  shareholders’
equity or net increase in cash and cash equivalents.

2. Stock Split
In  April  2003,  the  Board  of  Directors  approved  a  three-for-two  split  of  our  outstanding  common  shares
effected  in  the  form  of  a  50%  stock  dividend.  The  split  is  payable  on  June  6,  2003  to  shareholders  of
record as of May 16, 2003. The par value of our common stock will be maintained at the pre-split amount
of $.000001. The consolidated financial statements and Notes thereto, including all share and per share
data, have been restated as if the stock split had occurred as of the earliest period presented.

A c t i v i s i o n

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page 38

Notes to Consolidated Financial Statements

3. Acquisitions
During the three years ended March 31, 2003, we separately completed the acquisition of five privately
held  interactive  software  development  companies.  We  accounted  for  these  acquisitions  in  accordance
with SFAS No. 141, “Business Combinations.” SFAS No. 141 was issued on July 20, 2001 and addresses
financial  accounting  and  reporting  for  business  combinations,  requiring  that  the  purchase  method  be
used to account and report for all business combinations. These acquisitions have further enabled us to
implement  our  multi-platform  development  strategy  by  bolstering  our  internal  product  development
capabilities for console systems and personal computers and strengthening our position in the first-person
action,  action  and  action  sports  game  categories.  A  significant  portion  of  the  purchase  price  for  all  of
these acquisitions was assigned to goodwill as the primary asset we acquired in each of the transactions
was an assembled workforce with proven technical and design talent with a history of high quality product
creation. Pro forma consolidated statements of operations for these acquisitions are not shown, as they
would not differ materially from reported results.

Fiscal 2003 Transactions
Acquisition of Luxoflux. Effective October 4, 2002, we acquired all of the outstanding ownership interests
of Luxoflux, Inc., (“Luxoflux”), a privately held interactive software development company, in exchange for
$9.0 million in cash. Luxoflux is an experienced, multi-platform, console software developer. The purchase
price  of  the  transaction,  including  acquisition  costs,  was  approximately  $9.2  million  and  has  been  allo-
cated to assets acquired and liabilities assumed as follows (amounts in thousands):

Current assets
Property and equipment
Other assets
Goodwill
Current liabilities

$

537
83
15
9,098
(508)

$ 9,225

Approximately  165,000  shares  of  our  common  stock  may  be  issued  to  Luxoflux’s  equity  holders  and
employees over the course of several years, depending on the satisfaction of certain product performance
requirements and other criteria. This contingent consideration will be recorded as an additional element
of the purchase price for Luxoflux when those contingencies are resolved.

Acquisition of Z-Axis. Effective May 20, 2002, we acquired all of the outstanding ownership interests of
Z-Axis,  Ltd.  (“Z-Axis”),  a  privately  held  interactive  software  development  company,  in  exchange  for
$12.5 million in cash and 373,785 shares of our common stock valued at approximately $8.2 million. Z-Axis
is  an  experienced,  multi-platform,  console  software  developer.  The  purchase  price  of  the  transaction,
including acquisition costs, was valued at approximately $20.9 million and has been allocated to assets
acquired and liabilities assumed as follows (amounts in thousands):

Current assets
Other intangibles
Property and equipment
Other assets
Goodwill
Current liabilities

$ 1,645
113
172
20
20,250
(1,334)

$20,866

Approximately  139,500  additional  shares  of  our  common  stock  may  be  issued  to  Z-Axis’  equity  holders
over the course of several years, depending on the satisfaction of certain product performance require-
ments and other criteria. This contingent consideration will be recorded as an additional element of the
purchase price for Z-Axis when those contingencies are resolved.

page 39

For both of the acquisitions, goodwill has been included in the publishing segment of our business and is
non-deductible for tax purposes. The results of operations of Luxoflux and Z-Axis are included in our con-
solidated statement of operations beginning October 4, 2002 and May 20, 2002, respectively.

Fiscal 2002 Transactions
Acquisition of Shaba. On March 27, 2002, we acquired all of the outstanding ownership interests of Shaba
Games,  Inc.  (“Shaba”),  a  privately  held  interactive  software  development  company,  in  exchange  for
387,932 shares of our common stock. Shaba is an experienced, multi-platform console software developer
with a focus on action and action sports video games. The purchase price of the transaction, including
acquisition costs, was valued at approximately $7.4 million with approximately $6.1 million of the purchase
price being assigned to goodwill. This goodwill has been included in the publishing segment of our busi-
ness and is deductible for tax purposes. The results of operations of Shaba are included in our consoli-
dated statement of operations beginning March 27, 2002.

Approximately 103,500 additional shares of our common stock may be issued to Shaba’s equity holders
and  employees  over  the  course  of  several  years,  depending  on  the  satisfaction  of  certain  product  per-
formance requirements and other criteria. This contingent consideration will be recorded as an additional
element of the purchase price for Shaba when those contingencies are resolved.

Acquisition of Gray Matter. On December 30, 1999, we acquired a 40% interest in the outstanding capital
stock of Gray Matter Interactive Studios, Inc., formerly known as Video Games West (“Gray Matter”), a pri-
vately held software development company, as well as an option to purchase the remaining 60% of out-
standing capital stock. Gray Matter was the developer for our first person action PC product, Return to
Castle Wolfenstein. Effective January 9, 2002, we exercised our option to acquire the remaining 60% of
outstanding capital stock of Gray Matter in exchange for 200,535 shares of our common stock. The pur-
chase price of the transaction, including acquisition costs, was valued at approximately $3.6 million with
$3.3  million  of  the  purchase  price  being  assigned  to  goodwill.  This  goodwill  has  been  included  in  the
publishing segment of our business and is non-deductible for tax purposes. The results of operations of
Gray Matter are included in our consolidated statement of operations beginning January 9, 2002.

Acquisition of Treyarch. Effective October 1, 2001, we acquired all of the outstanding ownership interests
of  Treyarch  Invention,  LLC  (“Treyarch”),  a  privately  held  interactive  software  development  company,  in
exchange for 1,228,442 shares of our common stock. Treyarch is an experienced, multi-platform console
software developer with a focus on action and action sports video games. As part of the original acquisi-
tion agreement, approximately 360,000  additional  shares  of our common stock could also be issued to
Treyarch’s equity holders and employees over the course of several years, depending on the satisfaction
of certain product performance requirements and other criteria. This contingent consideration would be
recorded  as  an  additional  element  of  the  purchase  price  for  Treyarch  when  those  contingencies  are
resolved. In July 2002 in connection with the satisfaction of certain of those product performance require-
ments,  we  issued  to  Treyarch  equity  holders  and  employees,  152,453  of  our  common  shares  with  an
assigned value of $2.7 million. The purchase price of the transaction, including the issuance of additional
shares in July 2002, forgiveness of a note receivable and acquisition costs, was valued at approximately
$18.2  million  with  approximately  $17.2  million  of  the  purchase  price  being  assigned  to  goodwill.  This
goodwill has been included in the publishing segment of our business and is non-deductible for tax pur-
poses.  The  results  of  operations  of  Treyarch  are  included  in  our  consolidated  statement  of  operations
beginning October 1, 2001.

A c t i v i s i o n

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page 40

Notes to Consolidated Financial Statements

4. Cash, Cash Equivalents, and Short-Term Investments
The following table summarizes our cash, cash equivalents and short-term investments as of March 31, 2003
(amounts in thousands):

Cash and cash equivalents:
Cash and time deposits
Money market funds
Auction rate notes

Cash and cash equivalents

Short-term investments:
Corporate bonds
Taxable senior debt
U.S. agency issues
Asset-backed bonds
Municipal bonds

Short-term investments

Gross

Amortized Unrealized

Cost

Gains

Gross 
Unrealized
Losses

Fair 
Value

$ 87,348
35,507
162,699

285,554

16,712
2,253
52,055
39,224
11,022

121,266

$ —
—
—

—

34
—
65
122
—

221

$ —
—
—

—

—
—
(12)
(75)
—

(87)

$ 87,348
35,507
162,699

285,554

16,746
2,253
52,108
39,271
11,022

121,400

Cash, cash equivalents and short-term investments

$406,820

$221

$(87)

$406,954

As of March 31, 2002, we held no short-term investments. Our cash and cash equivalents were comprised
of the following as of March 31, 2002 (amounts in thousands):

Cash
Money market funds

$ 61,310
217,697

$279,007

The following table summarizes the maturities of our investments in debt securities as of March 31, 2003
(amounts in thousands):

Due in one year or less
Due after one year through two years

Asset-backed securities

Total

Amortized Cost

Fair Value

$207,704
37,037

244,741
39,224

$207,762
37,066

244,828
39,271

$283,965

$284,099

For the year ended March 31, 2003, net realized gains on short-term investments consisted of $350,000 of
gross realized gains and $116,000 of gross realized losses.

5. Inventories
Our inventories consist of the following (amounts in thousands):

March 31,

Purchased parts and components
Finished goods

2003

2002

$ 1,129
18,448

$

892
19,844

$19,577

$20,736

page 41

6. Property and Equipment, Net
Property and equipment, net was comprised of the following (amounts in thousands):

March 31,

Land
Buildings
Computer equipment
Office furniture and other equipment
Leasehold improvements

Total cost of property and equipment

Less accumulated depreciation

Property and equipment, net

$

2003

270
5,200
31,483
9,724
4,893

$

2002

214
4,236
27,618
6,884
3,740

51,570
(29,305)

42,692
(24,860)

$ 22,265

$ 17,832

Depreciation expense for the year ended March 31, 2003, 2002 and 2001 was $8.1 million, $6.2 million and
$4.8 million, respectively.

7. Goodwill and Other Intangible Assets
Goodwill. We adopted SFAS No. 142 effective April 1, 2001. The following table reconciles net income
and earnings per share as reported for the years ended March 31, 2003, 2002 and 2001 to net income
and earnings per share as adjusted to exclude goodwill amortization (amounts in thousands, except per
share data).

Year ended March 31,

Reported net income
Add back: Goodwill amortization

Adjusted net income

Basic earnings per share:
Reported net income
Goodwill amortization

Adjusted net income

Diluted earnings per share:
Reported net income
Goodwill amortization

Adjusted net income

2003

2002

2001

$66,180
—

$52,238
—

$20,507
1,502

$66,180

$52,238

$22,009

$ 0.69
—

$ 0.69
—

$ 0.37
0.02

$ 0.69

$ 0.69

$ 0.39

$ 0.64
—

$ 0.59
—

$ 0.33
0.03

$ 0.64

$ 0.59

$ 0.36

Goodwill  amortization  for  the  year  ended  March  31,  2001  is  included  in  the  general  and  administrative
expense line item in the consolidated statement of operations.

A c t i v i s i o n

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page 42

Notes to Consolidated Financial Statements

The changes in the carrying amount of goodwill were as follows (amounts in thousands):

Balance as of March 31, 2001

Goodwill acquired during the year
Effect of foreign currency exchange rates

Balance as of March 31, 2002

Goodwill acquired during the year
Issuance of contingent consideration
Adjustment—prior period purchase allocation
Effect of foreign currency exchange rates

Publishing Distribution

Total

$ 5,941
25,685
—

31,626
29,348
2,668
(448)
—

$4,375
—
(9)

4,366
—
—
—
459

$10,316
25,685
(9)

35,992
29,348
2,668
(448)
459

Balance as of March 31, 2003

$63,194

$4,825

$68,019

Acquired Intangible Assets. Acquired intangible assets are as follows (amounts in thousands):

March 31, 2003

March 31, 2002

Gross Carrying
Amount

Accumulated Gross Carrying
Amortization

Amount

Accumulated 
Amortization

Amortized Intangible Assets

Acquired software development 

and royalty agreements

$113

$(113)

$84

$—

Acquired  intangible  assets  are  included  in  the  consolidated  balance  sheets  in  other  current  assets.  For
the  year  ended  March  31,  2003,  aggregate  amortization  expense  related  to  acquired  intangible  assets
was $113,400. There was no such amortization for the year ended March 31, 2002.

8. Accrued Expenses
Accrued expenses were comprised of the following (amounts in thousands):

March 31,

Accrued royalties payable
Accrual for settlement of treasury stock purchases
Accrued selling and marketing costs
Income tax payable
Accrued bonus and vacation pay
Other

Total

2003

2002

$ 6,430
7,553
8,737
6,940
12,287
16,709

$13,824
—
9,169
3,055
13,863
19,185

$58,656

$59,096

9. Operations by Reportable Segments and Geographic Area
Based upon our organizational structure, we operate two business segments: (i) publishing of interactive
entertainment software and (ii) distribution of interactive entertainment software and hardware products.

Publishing  refers  to  the  development,  marketing  and  sale  of  products,  either  directly,  by  license  or
through our affiliate label program with third-party publishers. In the United States, we primarily sell our
products on a direct basis to mass-market retailers, consumer electronics stores, discount warehouses and
office  super-stores.  We  conduct  our  international  publishing  activities  through  offices  in  the  United
Kingdom, Germany, France, Australia, Sweden, Canada and Japan. Our products are sold internationally
on  a  direct-to-retail  basis  and  through  third-party  distribution  and  licensing  arrangements  and  through
our wholly-owned distribution subsidiaries located in the United Kingdom, the Netherlands and Germany.

page 43

Distribution refers to our operations in the United Kingdom, the Netherlands and Germany that provide
logistical and sales services to third-party publishers of interactive entertainment software, our own pub-
lishing operations and manufacturers of interactive entertainment hardware.

Resources  are  allocated  to  each  of  these  segments  using  information  on  their  respective  net  revenues
and operating profits before interest and taxes.

The accounting policies of these segments are the same as those described in the Summary of Significant
Accounting Policies. Transactions between segments are eliminated in consolidation.

Information on the reportable segments for the three years ended March 31, 2003 is as follows (amounts
in thousands):

Year ended March 31, 2003

Total segment revenues
Revenue from sales between segments

Revenues from external customers

Operating income

Total assets

Year ended March 31, 2002

Total segment revenues
Revenue from sales between segments

Revenues from external customers

Operating income

Total assets

Year ended March 31, 2001

Total segment revenues
Revenue from sales between segments

Revenues from external customers

Operating income

Total assets

Publishing Distribution

Total

$615,975
(57,462)

$248,141
57,462

$864,116
—

$558,513

$305,603

$864,116

$ 79,139

$ 15,708

$ 94,847

$619,132

$ 85,684

$704,816

Publishing Distribution

Total

$549,508
(50,632)

$236,926
50,632

$786,434
—

$498,876

$287,558

$786,434

$ 68,675

$ 11,899

$ 80,574

$455,432

$101,455

$556,887

Publishing Distribution

Total

$466,062
(39,331)

$154,121
39,331

$620,183
—

$426,731

$193,452

$620,183

$ 35,687

$ 4,120

$ 39,807

$271,488

$ 88,469

$359,957

Geographic information for the three years ended March 31, 2003 is based on the location of the selling
entity. Revenues from external customers by geographic region were as follows (amounts in thousands):

Year ended March 31,

United States
Europe
Other

Total

Revenues by platform were as follows (amounts in thousands):

Year ended March 31,

Console
Hand-held
PC

Total

2003

2002

2001

$432,261
413,125
18,730

$404,905
368,799
12,730

$352,893
256,228
11,062

$864,116

$786,434

$620,183

2003

2002

2001

$674,621
64,069
125,426

$480,695
159,042
146,697

$386,097
80,796
153,290

$864,116

$786,434

$620,183

A c t i v i s i o n

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page 44

Notes to Consolidated Financial Statements

A significant portion of our revenues is derived from products based on a relatively small number of pop-
ular brands each year. In fiscal 2003, 38% of our consolidated net revenues (52% of worldwide publishing
net  revenues)  was  derived  from  two  brands,  one  of  which  accounted  for  20%  and  the  other  of  which
accounted for 18% of consolidated net revenues (27% and 25%, respectively, of worldwide publishing net
revenues). In fiscal 2002, two brands accounted for 35% of our consolidated net revenues (50% of world-
wide publishing net revenues), one of which accounted for 31% and the other of which accounted for 4%
of consolidated net revenues (44% and 6%, respectively, of worldwide publishing net revenues). In fiscal
2001, two brands accounted for 37% of our consolidated net revenues (49% of worldwide publishing net
revenues), one of which accounted for 29% and the other of which accounted for 8% of consolidated net
revenues (39% and 10%, respectively, of worldwide publishing net revenues).

10. Computation of Earnings Per Share
The following table sets forth the computations of basic and diluted earnings per share (amounts in thou-
sands, except per share data):

Year ended March 31,

Numerator:

2003

2002

2001

Numerator for basic and diluted earnings per share—

income available to common shareholders

$66,180

$52,238

$20,507

Denominator:

Denominator for basic earnings per share—

weighted average common shares outstanding

Effect of dilutive securities:

Employee stock options and stock purchase plan
Warrants to purchase common stock

Potential dilutive common shares

Denominator for diluted earnings per share—

weighted average common shares outstanding 
plus assumed conversions

Basic earnings per share

Diluted earnings per share

96,239

75,977

55,947

6,852
564

7,416

12,432
774

13,206

5,296
407

5,703

103,655

89,183

61,650

$ 0.69

$ 0.69

$ 0.37

$ 0.64

$ 0.59

$ 0.33

Outstanding stock options of approximately 5,199,000, 158,000 and 5,262,000 for the year ended March 31,
2003,  2002  and  2001,  respectively,  were  not  included  in  the  calculation  of  diluted  earnings  per  share
because their effect would be antidilutive. Convertible subordinated notes were also not included in the
calculations of diluted earnings per share, for the years applicable, because their effect would be antidilutive.

page 45

11. Income Taxes
Domestic and foreign income before income taxes and details of the income tax provision are as follows
(amounts in thousands):

Year ended March 31,

Income before income taxes:

Domestic
Foreign

Income tax expense (benefit):

Current:

Federal
State
Foreign

Total current

Deferred:
Federal
State
Foreign

Total deferred

Add back benefit credited to additional paid-in capital:

Tax benefit related to stock option and warrant exercises
Tax benefit related to utilization of pre-bankruptcy 

net operating loss carryforwards

Income tax provision

2003

2002

2001

$ 78,761
24,646

$ 67,553
15,567

$24,276
8,268

$103,407

$ 83,120

$32,544

$ 1,703
413
7,872

9,988

$

648
20
5,053

5,721

$

394
112
4,351

4,857

1,794
3,065
(1,504)

(18,751)
(4,555)
(46)

(5,610)
(1,761)
(479)

3,355

(23,352)

(7,850)

23,884

48,513

11,378

—

—

3,652

23,884

48,513

15,030

$ 37,227

$ 30,882

$12,037

The  items  accounting  for  the  difference  between  income  taxes  computed  at  the  U.S.  federal  statutory
income tax rate and the income tax provision for each of the years are as follows:

Year ended March 31,

2003

2002

2001

Federal income tax provision at statutory rate
State taxes, net of federal benefit
Nondeductible amortization
Research and development credits
Incremental (decremental) effect of foreign tax rates
Increase of valuation allowance
Rate changes
Other

35.0% 35.0% 35.0%
3.5
—
(1.8)
(1.4)
2.4
—
(0.5)

3.3
1.3
(5.7)
1.4
4.0
(1.5)
(0.8)

2.4
—
(6.0)
(0.2)
2.1
0.8
1.9

36.0% 37.2% 37.0%

A c t i v i s i o n

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Notes to Consolidated Financial Statements

Deferred income taxes reflect the net tax effects of temporary differences between the amounts of assets
and liabilities for accounting purposes and the amounts used for income tax purposes. The components
of the net deferred tax asset and liability are as follows (amounts in thousands):

March 31,

Deferred asset:

Allowance for doubtful accounts
Allowance for sales returns
Inventory reserve
Vacation and bonus reserve
Amortization and depreciation
Tax credit carryforwards
Net operating loss carryforwards
Other

Deferred asset
Valuation allowance

Net deferred asset

Deferred liability:

Capitalized research expenses
State taxes

Deferred liability

Net deferred asset

2003

2002

$ 1,538
10,511
775
2,409
4,794
25,741
47,399
3,946

$

542
10,670
971
2,316
4,731
17,193
55,127
2,323

97,113
(27,606)

93,873
(30,479)

69,507

63,394

18,775
2,120

20,895

9,105
2,886

11,991

$ 48,612

$ 51,403

In accordance with Statement of Position (“SOP”) 90-7, “Financial Reporting by Entities in Reorganization
Under the Bankruptcy Code,” issued by the AICPA, benefits from loss carryforwards arising prior to our
reorganization are recorded as additional paid-in capital. During the year ended March 31, 2001, $3.7 mil-
lion was recorded as additional paid-in capital.

The tax benefits associated with certain net operating loss carryovers relate to employee stock options.
A valuation allowance of $12.7 million relates to these items and will be credited to additional paid-in cap-
ital when realized. Additionally, $3.8 million of related valuation allowance was released and credited to
additional paid-in capital during the year ended March 31, 2003.

As of March 31, 2003, our available federal net operating loss carryforward of $117.2 million is subject
to certain limitations as defined under Section 382 of the Internal Revenue Code. The net operating loss
carryforwards  expire  between  2007  and  2023.  We  have  various  state  net  operating  loss  carryforwards
which are not subject to limitations under Section 382 of the Internal Revenue Code. We have tax credit
carryforwards of $15.9 million and $9.9 million for federal and state purposes, respectively, which begin to
expire in 2006.

At  March  31,  2003,  our  deferred  income  tax  asset  for  tax  credit  carryforwards  and  net  operating  loss
carryforwards was reduced by a valuation allowance of $27.6 million as compared to $30.5 million in the
prior fiscal year. Realization of the deferred tax assets is dependent upon the continued generation of
sufficient taxable income prior to expiration of tax credits and loss carryforwards. Although realization is
not assured, management believes it is more likely than not that the net carrying value of the deferred tax
asset will be realized.

Cumulative  undistributed  earnings  of  foreign  subsidiaries  for  which  no  deferred  taxes  have  been  pro-
vided approximated $43.7 million at March 31, 2003. Deferred income taxes on these earnings have not
been provided as these amounts are considered to be permanent in duration.

page 47

12. Long-Term Debt
As  of  March  31,  2003  and  2002,  long-term  debt  and  the  current  portion  of  long-term  debt  were  com-
prised of mortgage notes payable.

Credit  Facilities.  In June 1999, we obtained a $100.0 million revolving credit facility and a $25.0 million
term loan with a syndicate of banks (the “U.S. Facility”). The revolving portion of the U.S. Facility provided
us with the ability to borrow up to $100.0 million, including issuing letters of credit up to $80.0 million, on
a revolving basis against eligible accounts receivable and inventory. The term loan had a three-year term
with principal amortization on a straight-line quarterly basis beginning December 31, 1999, a borrowing
rate based on the banks’ base rate (which was generally equivalent to the published prime rate) plus 2%
or LIBOR plus 3% and was to expire June 2002. The revolving portion of the U.S. Facility had a borrowing
rate  based  on  the  banks’  base  rate  plus  1.75%  or  LIBOR  plus  2.75%.  In  May  2001,  we  accelerated  our
repayment of the outstanding balance under the term loan portion of the U.S. Facility. In connection with
the  accelerated  repayment,  we  amended  the  U.S.  Facility  (the  “Amended  and  Restated  U.S.  Facility”).
The Amended and Restated U.S. Facility eliminated the term loan, reduced the revolver to $78.0 million
and reduced the interest rate to the banks’ base rate plus 1.25% or LIBOR plus 2.25%. The Amended and
Restated  U.S.  Facility  required  us  to  maintain  specified  financial  ratios  related  to  net  worth  and  fixed
charges and was collateralized by substantially all of our assets. As of March 31, 2002, there were no bor-
rowings and $5.8 million letters of credit outstanding against the revolving portion of the Amended and
Restated  U.S.  Facility.  The  Amended  and  Restated  U.S.  Facility  expired  in  August  2002.  Due  to  our
improved financial position, including significant cash, cash equivalent and short-term investment balances
and minimal debt, we did not seek additional bank financing upon the expiration of the Amended and
Restated U.S. Facility.

We  have  a  revolving  credit  facility  through  our  CD  Contact  subsidiary  in  the  Netherlands  (the
“Netherlands Facility”). The Netherlands Facility permitted revolving credit loans and letters of credit up
to Euro (“EUR”) 1.5 million ($1.7 million) and EUR 4.5 million ($3.9 million) as of March 31, 2003 and 2002,
respectively, based upon eligible accounts receivable balances, was due on demand, bore interest at a
Eurocurrency rate plus 1.25% and 1.50% as of March 31, 2003 and 2002, respectively, and was collateral-
ized by the subsidiary’s accounts receivable and inventory. As of March 31, 2002, the Netherlands Facility
was additionally collateralized by a EUR 2.3 million ($2.0 million) guarantee made by our Centresoft sub-
sidiary  through  its  bank  facility.  As  of  March  31,  2003  and  2002,  there  were  no  borrowings  or  letters  of
credit  outstanding  under  the  Netherlands  Facility.  The  Netherlands  Facility  was  originally  scheduled  to
expire in August 2003. However, due to the improved liquidity position of the subsidiary, the Netherlands
Facility was terminated on April 1, 2003 and additional bank financing was not sought.

We also have revolving credit facilities with our CentreSoft subsidiary located in the United Kingdom (the
“UK Facility”) and our NBG subsidiary located in Germany (the “German Facility”). The UK Facility provided
Centresoft  with  the  ability  to  borrow  up  to  Great  British  Pounds  (“GBP”)  8.6  million  ($13.5  million)  and
GBP 8.5 million ($12.1 million), including issuing letters of credit, on a revolving basis as of March 31, 2003
and  2002,  respectively.  Furthermore,  under  the  UK  Facility,  Centresoft  provided  a  EUR  2.3  ($2.0  million)
guarantee which served as collateral for the Netherlands Facility as of March 31, 2002. A EUR 1.0 million
($1.1 million) guarantee was similarly provided under the UK Facility for the benefit of CD Contact relating
to other matters as of March 31, 2003. The UK Facility bore interest at LIBOR plus 1.5% and LIBOR plus 2%
as of March 31, 2003 and 2002, respectively, is collateralized by substantially all of the assets of the subsidiary
and expires in October 2003. The UK Facility also contains various covenants that require the subsidiary to
maintain specified financial ratios related to, among others, fixed charges. As of March 31, 2003 and 2002,
we were in compliance with these covenants. No borrowings were outstanding against the UK Facility as
of March 31, 2003 or 2002. The German Facility provided for revolving loans up to EUR 0.8 million ($0.8 mil-
lion)  and  EUR  2.5  million  ($2.2  million)  as  of  March  31,  2003  and  2002,  respectively,  bore  interest  at  a
Eurocurrency rate plus 2.5%, is collateralized by the subsidiary’s accounts receivable, inventory and certain
property  and  equipment  and  expires  June  2003.  No  borrowings  were  outstanding  against  the  German
Facility as of March 31, 2003 or 2002.

A c t i v i s i o n

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Notes to Consolidated Financial Statements

Mortgage Notes Payable. Mortgage notes payable were $2.8 million and $3.3 million as of March 31, 2003
and 2002, respectively. Mortgage notes payable relate to the land, office and warehouse facilities of our
German subsidiary as of March 31, 2003 and of our German and Netherlands subsidiaries as of March 31, 2002.
The Netherlands subsidiary’s mortgage note was repaid in full in fiscal 2003. The German mortgage note bears
interest at 5.45%, is due in bi-annual installments of EUR 73,900 ($79,700), is collateralized by the related assets
and matures December 2018. Prior to repayment, the Netherlands mortgage note bore interest at 5.35%,
was payable in quarterly installments of EUR 11,300 ($12,200) and was collateralized by the related assets.

Private  Placement  of  Convertible  Subordinated  Notes.  In  December  1997,  we  completed  the  private
placement  of  $60.0  million  principal  amount  of  6 3⁄4%  convertible  subordinated  notes  due  2005  (the
“Notes”). The Notes were convertible, in whole or in part, at the option of the holder at any time after
December 22, 1997 (the date of original issuance) and prior to the close of business on the business day
immediately preceding the maturity date, unless previously redeemed or repurchased, into our common
stock at a conversion price of $8.389 per share, subject to adjustment in certain circumstances. During the
three months ended June 30, 2001, we called for the redemption of the Notes. In connection with that
call, holders converted to common stock approximately $58.7 million aggregate principal amount of their
Notes, net of conversion costs. The remaining Notes were redeemed for cash.

Annual maturities of long-term debt are as follows (amounts in thousands):

Year ended March 31,

2004
2005
2006
2007
2008 and thereafter

Total

$

147
159
159
159
2,194

$ 2,818

13. Commitments and Contingencies
Developer and Intellectual Property Contracts. In the normal course of business we enter into contractual
arrangements with third parties for the development of products, as well as for the rights to intellectual prop-
erty. Under these agreements, we commit to provide specified payments to a developer, or intellectual
property holder, based upon contractual arrangements. Assuming all contractual provisions are met, the
total future minimum contract commitment for contracts in place as of March 31, 2003 is approximately
$138.1 million, which is scheduled to be paid as follows (amounts in thousands):

Year ended March 31,

2004
2005
2006
2007
2008 and thereafter

Total

$ 89,175
28,066
12,300
6,075
2,501

$138,117

Lease Obligations. We lease certain of our facilities under non-cancelable operating lease agreements.
Total future minimum lease commitments as of March 31, 2003 are as follows (amounts in thousands):

Year ended March 31,

2004
2005
2006
2007
2008 and thereafter

Total

$ 7,135
6,394
5,471
4,979
16,536

$ 40,515

page 49

Facilities rent expense for the year ended March 31, 2003, 2002 and 2001 was approximately $7.6 million,
$5.3 million and $4.7 million, respectively.

Legal Proceedings. We are party to routine claims and suits brought against us in the ordinary course of
business, including disputes arising over the ownership of intellectual property rights and collection matters.
In the opinion of management, the outcome of such routine claims will not have a material adverse effect
on our business, financial condition, results of operations or liquidity.

14. Stock Compensation and Employee Benefit Plans
Stock Option Plans. We sponsor several stock option plans for the benefit of officers, employees, consult-
ants and others.

On  February  28,  1992,  the  shareholders  of  Activision  approved  the  Activision  1991  Stock  Option  and
Stock Award Plan, as amended, (the “1991 Plan”) which permits the granting of “Awards” in the form of
non-qualified  stock  options,  incentive  stock  options  (“ISOs”),  stock  appreciation  rights  (“SARs”),
restricted stock awards, deferred stock awards and other common stock-based awards to directors, offi-
cers, employees, consultants and others. The total number of shares of common stock available for distri-
bution under the 1991 Plan is 17,025,000. The 1991 Plan requires available shares to consist in whole or in
part of authorized and unissued shares or treasury shares. There were no shares remaining available for
grant under the 1991 Plan as of March 31, 2003.

On  September  23,  1998,  the  shareholders  of  Activision  approved  the  Activision  1998  Incentive  Plan,  as
amended (the “1998 Plan”). The 1998 Plan permits the granting of “Awards” in the form of non-qualified
stock options, ISOs, SARs, restricted stock awards, deferred stock awards and other common stock-based
awards to directors, officers, employees, consultants and others. The total number of shares of common
stock available for distribution under the 1998 Plan is 6,750,000. The 1998 Plan requires available shares to
consist in whole or in part of authorized and unissued shares or treasury shares. There were approximately
4,500 shares remaining available for grant under the 1998 Plan as of March 31, 2003.

On April 26, 1999, the Board of Directors approved the Activision 1999 Incentive Plan, as amended (the
“1999 Plan”). The 1999 Plan permits the granting of “Awards” in the form of non-qualified stock options,
ISOs,  SARs,  restricted  stock  awards,  deferred  share  awards  and  other  common  stock-based  awards  to
directors, officers, employees, consultants and others. The total number of shares of common stock avail-
able for distribution under the 1999 Plan is 11,250,000. The 1999 Plan requires available shares to consist
in whole or in part of authorized and unissued shares or treasury shares. There were approximately 55,500
shares remaining available for grant under the 1999 Plan as of March 31, 2003.

On  August  23,  2001,  the  shareholders  of  Activision  approved  the  Activision  2001  Incentive  Plan,  as
amended (the “2001 Plan”). The 2001 Plan permits the granting of “Awards” in the form of non-qualified
stock options, ISOs, SARs, restricted stock awards, deferred stock awards and other common stock-based
awards to directors, officers, employees, consultants and others. The total number of shares of common
stock available for distribution under the 2001 Plan is 3,375,000. The 2001 Plan requires available shares to
consist in whole or in part of authorized and unissued shares or treasury shares. There were approximately
18,000 shares remaining available for grant under the 2001 Plan as of March 31, 2003.

On  April  4,  2002,  the  Board  of  Directors  approved  the  Activision  2002  Incentive  Plan  (the  “2002  Plan”).
The 2002 Plan permits the granting of “Awards” in the form of non-qualified stock options, ISOs, SARs,
restricted stock awards, deferred share awards and other common stock-based awards to officers (other
than  executive  officers),  employees,  consultants,  advisors  and  others.  The  2002  Plan  requires  available
shares to consist in whole or in part of authorized and unissued shares or treasury shares. The total num-
ber  of  shares  of  common  stock  originally  available  for  distribution  under  the  2002  Plan  was  3,525,000.
There were approximately 420,000 shares remaining available for grant under the 2002 Plan as of March
31, 2003. In April 2003, our Board of Directors approved a 3.0 million share increase to the total number of
shares available for distribution under the 2002 Plan.

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page 50

Notes to Consolidated Financial Statements

On September 19, 2002, the shareholders of Activision approved the Activision 2002 Executive Incentive
Plan (the “2002 Executive Plan”). The 2002 Executive Plan permits the granting of “Awards” in the form of
non-qualified stock options, ISOs, SARs, restricted stock awards, deferred share awards and other com-
mon stock-based awards to officers, employees, directors, consultants and advisors. The total number of
shares of common stock available for distribution under the 2002 Executive Plan is 3,750,000. The 2002
Executive Plan requires available shares to consist in whole or in part of authorized and unissued shares or
treasury shares. There were approximately 1,018,500 shares remaining available for grant under the 2002
Executive Plan as of March 31, 2003.

On December 16, 2002, the Board of Directors approved the Activision 2002 Studio Employee Retention
Incentive  Plan,  as  amended  (the  “2002  Studio  Plan”).  The  2002  Studio  Plan  permits  the  granting  of
“Awards” in the form of non-qualified stock options and restricted stock awards to key studio employees
(other than executive officers) of Activision, our subsidiaries and affiliates and to contractors and others.
The 2002 Studio Plan requires available shares to consist in whole or in part of authorized and unissued
shares or treasury shares. The total number of shares of common stock available for distribution under the
2002 Studio Plan is 2,250,000. There were approximately 67,500 shares remaining available for grant under
the 2002 Studio Plan as of March 31, 2003.

On April 29, 2003, our Board of Directors approved the Activision 2003 Incentive Plan (the “2003 Plan”).
The  2003  Plan  permits  the  granting  of  “Awards”  in  the  form  of  non-qualified  stock  options,  SARs,
restricted stock awards, deferred stock awards and other common stock-based awards to directors, offi-
cers, employees, consultants and others. The 2003 Plan requires available shares to consist in whole or in
part of authorized and unissued shares or treasury shares. The total number of shares of common stock
available for distribution under the 2003 Plan is 9,000,000.

The exercise price for Awards issued under the 1991 Plan, 1998 Plan, 1999 Plan, 2001 Plan, 2002 Plan, 2002
Executive Plan, 2002 Studio Plan and 2003 Plan (collectively, the “Plans”) is determined at the discretion
of the Board of Directors (or the Compensation Committee of the Board of Directors, which administers
the Plans), and for ISOs, is not to be less than the fair market value of our common stock at the date of
grant, or in the case of non-qualified options, must exceed or be equal to 85% of the fair market value of
our  common  stock  at  the  date  of  grant.  Options  typically  become  exercisable  in  installments  over  a
period not to exceed seven years and must be exercised within 10 years of the date of grant. However,
certain options granted to executives vest immediately. Historically, stock options have been granted with
exercise prices equal to or greater than the fair market value at the date of grant.

Other  Employee  Stock  Options.  In  connection  with  prior  employment  agreements  between  Activision
and  Robert  A.  Kotick,  Activision’s  Chairman  and  Chief  Executive  Officer,  and  Brian  G.  Kelly,  Activision’s
Co-Chairman,  Mr.  Kotick  and  Mr.  Kelly  were  granted  options  to  purchase  common  stock.  The  Board  of
Directors approved the granting of these options. Relating to such grants, as of March 31, 2003, 5,211,000
shares were outstanding with a weighted average exercise price of $4.21, of which, 5,023,500 were exer-
cisable with a weighted average exercise price of $4.27.

We additionally have approximately 486,000 options outstanding to employees as of March 31, 2003, with
a  weighted  average  exercise  price  of  $9.28.  The  Board  of  Directors  approved  the  granting  of  these
options.  Such  options  have  terms  similar  to  those  options  granted  under  the  Plans.  Relating  to  these
options outstanding, 295,500 are exercisable with a weighted average exercise price of $9.28.

We  also  issue  stock  options  in  conjunction  with  acquisition  transactions.  As  of  March  31,  2003,  9,000
options  with  a  weighted  average  exercise  price  of  $4.45  were  outstanding  relating  to  options  issued  in
conjunction  with  acquisitions  completed  in  fiscal  1999  and  1998.  The  Board  of  Directors  approved  the
granting of these options. None of these shares were exercisable as of March 31, 2003.

Director  Warrants.  The  Director  Warrant  Plan,  which  expired  on  December  19,  1996,  provided  for  the
automatic granting of warrants (“Director Warrants”) to purchase 37,500 shares of common stock to each
director of Activision who was not an officer or employee of Activision or any of its subsidiaries. Director

page 51

Warrants granted under the Director Warrant Plan vested 25% on the first anniversary of the date of grant,
and  12.5%  each  six  months  thereafter.  The  expiration  of  the  Plan  had  no  effect  on  the  outstanding
Director Warrants. As of March 31, 2003, there were no shares of common stock available for distribution
nor were there any warrants outstanding under the Director Warrant Plan.

During the fiscal year ended March 31, 1997, we issued warrants to purchase 90,000 shares of our common
stock,  at  exercise  prices  ranging  from  $5.25  to  $6.17  to  two  of  our  outside  directors  in  connection  with
their  election  to  the  Board.  Such  warrants  have  vesting  terms  identical  to  the  Directors  Warrants  and
expire  within  10  years  from  the  date  of  grant.  Relating  to  such  warrants,  as  of  March  31,  2003,  45,000
shares with a weighted average exercise price of $6.01 were outstanding and exercisable.

Employee  Stock  Purchase  Plans.  We  have  an  employee  stock  purchase  plan  for  all  eligible  employees
(the “Purchase Plan”). Under the Purchase Plan, shares of our common stock may be purchased at six-month
intervals at 85% of the lower of the fair market value on the first or last day of each six-month period (the
“Offering  Period”).  Employees  may  purchase  shares  having  a  value  not  exceeding  10%  of  their  gross
compensation during an Offering Period. Employees purchased approximately 76,500 and 67,500 shares
at a price of $14.21 and $9.09 per share during the Purchase Plan’s offering periods ended September 30,
2002 and 2001, respectively, and approximately 139,500 and 72,000 shares at a price of $8.36 and $9.49
per share during the Purchase Plan’s offering periods ended March 31, 2003 and 2002, respectively. The
Purchase Plan expired on March 31, 2003.

On July 22, 2002, the Board of Directors approved the 2002 Employee Stock Purchase Plan for eligible
domestic  employees.  The  shareholders  of  Activision  subsequently  approved  the  2002  Employee  Stock
Purchase Plan on September 19, 2002. Then, on February 11, 2003, the Board of Directors approved the
2002  Employee  Stock  Purchase  Plan  For  International  Employees.  The  primary  terms  of  the  2002
Employee Stock Purchase Plan and the 2002 Employee Stock Purchase Plan For International Employees
(collectively  the  “2002  Purchase  Plans”)  are  the  same.  Under  the  2002  Purchase  Plans,  up  to  750,000
shares  of  our  common  stock  may  be  purchased  by  eligible  employees  during  two  overlapping,  twelve-
month offering periods that commence each April 1 and October 1 (the “2002 Offering Period”). At any
point  in  time,  employees  may  participate  in  only  one  2002  Offering  Period.  The  first  day  of  each  2002
Offering Period is referred to as the “Offering Date.” Common stock is purchased by 2002 Purchase Plans
participants at 85% of the lesser of fair market value on the Offering Date for the 2002 Offering Period
that includes the common stock purchase date or the fair market value on the common stock purchase
date.  Employees  may  purchase  shares  having  a  value  not  exceeding  15%  of  their  gross  compensation
during  a  2002  Offering  Period,  limited  to  a  maximum  of  7,500  common  shares  per  common  stock  pur-
chase date. As of March 31, 2003, no shares had been issued under the 2002 Purchase Plans.

Activity of Employee and Director Options and Warrants. Activity of all employee and director options
and  warrants  during  the  last  three  fiscal  years  was  as  follows  (amounts  in  thousands,  except  weighted
average exercise price amounts):

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Exercisable at end of year

2003

2002

2001

Shares

19,295
9,615
(3,783)
(654)

24,473

11,496

Wtd. Avg.
Ex. Price

$ 6.25
14.22
4.83
8.65

$ 9.53

$ 6.43

Shares

26,874
6,164
(13,022)
(721)

Wtd. Avg.
Ex. Price

$ 4.30
10.87
4.49
4.90

Shares

23,247
15,227
(7,875)
(3,725)

19,295

$ 6.25

26,874

9,501

$ 5.50

14,724

Wtd. Avg. 
Ex. Price

$4.92
3.07
4.03
4.33

$4.30

$4.44

For the years ended March 31, 2003 and 2002, all options were granted at an exercise price equal to the
fair market value on the date of grant.

A c t i v i s i o n

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Notes to Consolidated Financial Statements

For  the  year  ended  March  31,  2001,  9,769,500  options  with  a  weighted  average  exercise  price  of  $3.19
were  granted  at  an  exercise  price  equal  to  the  fair  market  value  on  the  date  of  grant  and  5,457,000
options with a weighted average exercise price of $2.86 were granted at an exercise price greater than
fair market value on the date of grant.

The following tables summarize information about all employee and director stock options and warrants
outstanding as of March 31, 2003 (share amounts in thousands):

Range of exercise prices:
$ 2.11 to $ 4.55
$ 4.59 to $ 4.67
$ 4.69 to $ 7.53
$ 7.67 to $ 9.28
$ 9.37 to $ 9.92
$ 9.93 to $13.33
$13.69 to $15.29
$15.55 to $18.27
$18.41 to $18.41
$18.43 to $22.16

Shares

2,880
4,160
3,260
2,513
2,835
2,419
2,589
946
2,533
338

24,473

Outstanding Options

Remaining Wtd. Avg. 
Contractual Life 
(in years)

Exercisable Options

Wtd. Avg.
Exercise Price

Shares

Wtd. Avg.
Exercise Price

6.98
6.04
5.34
8.35
8.77
8.83
9.31
8.97
9.02
9.11

7.70

$ 2.96
4.66
5.85
8.89
9.45
11.69
15.16
17.02
18.41
20.34

$ 9.53

2,105
4,009
2,402
1,257
417
572
16
138
561
19

11,496

$ 2.96
4.67
5.83
9.18
9.41
11.03
14.51
16.67
18.41
19.10

$ 6.43

Non-Employee  Warrants.  In  prior  years,  we  have  granted  stock  warrants  to  third  parties  in  connection
with the development of software and the acquisition of licensing rights for intellectual property. The war-
rants  generally  vest  upon  grant  and  are  exercisable  over  the  term  of  the  warrant.  The  exercise  price  of
third-party warrants is generally greater than or equal to the fair market value of our common stock at the
date of grant. During the fiscal year ended March 31, 2003, we granted warrants to a third party to pur-
chase 225,000 shares of our common stock at an exercise price of $19.83 per share in connection with,
and as partial consideration for, a license agreement that allows us to utilize intellectual property owned
by the third party in conjunction with an Activision product. The warrants vested upon grant and have a
three-year  term.  The  fair  value  of  the  warrants  was  determined  using  the  Black-Scholes  pricing  model,
assuming a risk-free rate of 4.18%, a volatility factor of 70% and expected term as noted above. The per
share  weighted  average  estimated  fair  value  of  the  third-party  warrants  granted  during  the  year  ended
March 31, 2003 was $9.71 per share. As of March 31, 2003, 1,323,000 third-party warrants to purchase com-
mon stock were outstanding with a weighted average exercise price of $9.37 per share. No non-employee
warrants were granted during the years ended March 31, 2002 or 2001. As of March 31, 2002, 1,165,000
third-party warrants to purchase common stock were outstanding with a weighted average exercise price
of $11.72 per share. As of March 31, 2001, 2,961,000 third-party warrants to purchase common stock were
outstanding with a weighted average exercise price of $4.84 per share.

In accordance with EITF 96-18, we measure the fair value of the securities on the measurement date. The
fair value of each warrant is capitalized and amortized to expense when the related product is released
and the related revenue is recognized. Additionally, as more fully described in Note 1, the recoverability
of capitalized software development costs and intellectual property licenses is evaluated on a quarterly
basis  with  amounts  determined  as  not  recoverable  being  charged  to  expense.  In  connection  with  the
evaluation  of  capitalized  software  development  costs  and  intellectual  property  licenses,  any  capitalized
amounts for related third-party warrants are additionally reviewed for recoverability with amounts deter-
mined  as  not  recoverable  being  amortized  to  expense.  For  the  year  ended  March  31,  2003,  2002,  and 

page 53

2001, $3.6 million, $1.1 million and $1.4 million, respectively, was amortized and included in cost of sales—
software royalties and amortization and/or cost of sales—intellectual property licenses.

Employee Retirement Plan. We have a retirement plan covering substantially all of our eligible employees.
The retirement plan is qualified in accordance with Section 401(k) of the Internal Revenue Code. Under
the  plan,  employees  may  defer  up  to  15%  of  their  pre-tax  salary,  but  not  more  than  statutory  limits.
Effective January 1, 2003, we contribute 20% of each dollar contributed by a participant. Prior to January
1, 2003, we contributed 5% of each dollar contributed by a participant. Our matching contributions to the
plan were approximately $320,000, $82,000, and $62,000 during the year ended March 31, 2003, 2002, and
2001, respectively.

15. Capital Transactions
Buyback Program. During fiscal 2003, our Board of Directors authorized a buyback program under which
we  can  repurchase  up  to  $350.0  million  of  our  common  stock.  Under  the  program,  shares  may  be  pur-
chased as determined by management, from time to time, in the open market or in privately negotiated
transactions, including privately negotiated structured option transactions and through transactions in the
options  markets.  Depending  on  market  conditions  and  other  factors,  these  purchases  may  be  com-
menced or suspended at any time or from time to time without prior notice.

As of March 31, 2003, we had repurchased approximately 10.8 million shares of our common stock at an
average cost of $9.39 per share. Additionally under the Board approved buyback program, we entered
into a series of structured stock repurchase transactions in the aggregate amount of $110.0 million. These
transactions may be settled in cash or stock depending on the market price of our common stock on the
date of the settlement. Upon settlement, we will either have our capital investment returned with a pre-
mium or receive up to approximately 12.8 million shares of our common stock, depending, respectively,
on whether the market price of our common stock is above or below a pre-determined price agreed in
connection with each such transaction. These transactions are recorded in shareholders’ equity in the con-
solidated balance sheet as of March 31, 2003.

Shareholders’ Rights Plan. On April 18, 2000, our Board of Directors approved a shareholders rights plan
(the “Rights Plan”). Under the Rights Plan, each common shareholder at the close of business on April 19,
2000,  received  a  dividend  of  one  right  for  each  share  of  common  stock  held.  Each  right  represents 
the  right  to  purchase  one  one-hundredths  (1⁄100)  of  a  share  of  our  Series  A  Junior  Preferred  Stock  at  an
exercise  price  of  $40.00.  Initially,  the  rights  are  represented  by  our  common  stock  certificates  and  are
neither exercisable nor traded separately from our common stock. The rights will only become exercisable
if a person or group acquires 15% or more of the common stock of Activision, or announces or commences
a tender or exchange offer which would result in the bidder’s beneficial ownership of 15% or more of our
common stock.

In  the  event  that  any  person  or  group  acquires  15%  or  more  of  our  outstanding  common  stock  each
holder  of  a  right  (other  than  such  person  or  members  of  such  group)  will  thereafter  have  the  right  to
receive  upon  exercise  of  such  right,  in  lieu  of  shares  of  Series  A  Junior  Preferred  Stock,  the  number  of
shares of common stock of Activision having a value equal to two times the then current exercise price of
the  right.  If  we  are  acquired  in  a  merger  or  other  business  combination  transaction  after  a  person  has
acquired 15% or more of our common stock, each holder of a right will thereafter have the right to receive
upon exercise of such right a number of the acquiring company’s common shares having a market value
equal to two times the then current exercise price of the right. For persons who, as of the close of busi-
ness on April 18, 2000, beneficially own 15% or more of the common stock of Activision, the Rights Plan
“grandfathers”  their  current  level  of  ownership,  so  long  as  they  do  not  purchase  additional  shares  in
excess of certain limitations.

We may redeem the rights for $.01 per right at any time until the first public announcement of the acqui-
sition of beneficial ownership of 15% of our common stock. At any time after a person has acquired 15%
or more (but before any person has acquired more than 50%) of our common stock, we may exchange all

A c t i v i s i o n

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Notes to Consolidated Financial Statements

or part of the rights for shares of common stock at an exchange ratio of one share of common stock per
right. The rights expire on April 18, 2010.

16. Accumulated Other Comprehensive Income (Loss)
For the years ended March 31, 2002 and 2001, accumulated other comprehensive loss primarily consisted
of foreign currency translation adjustments.

For the year ended March 31, 2003, the components of accumulated other comprehensive loss were as
follows (amounts in thousands):

Balance, March 31, 2002
Comprehensive income

Balance, March 31, 2003

Foreign
Currency

$(11,498)
7,930

$ (3,568)

Unrealized
Appreciation
on Investments

Accumulated 
Other Comprehensive  
Income (Loss)

$ —
134

$134

$(11,498)
8,064

$ (3,434)

The  amounts  above  are  shown  net  of  taxes.  The  income  taxes  related  to  other  comprehensive  income
were not significant, as income taxes were not provided for foreign currency translation items as these are
considered indefinite investments in non-U.S. subsidiaries.

17. Supplemental Cash Flow Information
Non-cash  investing  and  financing  activities  and  supplemental  cash  flow  information  are  as  follows
(amounts in thousands):

Year ended March 31,

2003

2002

2001

Non-cash investing and financing activities:

Conversion of convertible subordinated notes, 

net of conversion costs

Subsidiaries acquired with common stock
Issuance of options and common stock warrants
Stock offering costs
Tax benefit derived from net operating loss carryforward utilization
Change in unrealized appreciation on short-term investments

Supplemental cash flow information:

Cash paid for income taxes
Cash paid (received) for interest, net

$ — $58,651
25,481
10,861
3,217
2,184
—
781
—
—
—
134

$ —
—
—
—
3,652
—

$ 5,491
(7,804)

$ 3,041
(2,942)

$6,753
5,720

18. Quarterly Financial and Market Information (Unaudited)

Quarter ended

(Amounts in thousands, except per share data)

June 30

Sept. 30

Dec. 31

Mar. 31

page 55

Year
ended

Fiscal 2003:

Net revenues
Operating income (loss)
Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share
Common stock price per share:

High
Low

Fiscal 2002:

$191,258
31,196
20,704
0.23
0.21

$169,172
11,334
9,086
0.09
0.08

$378,685
66,761
44,347
0.44
0.42

$125,001
(14,444)
(7,957)
(0.08)
(0.08)

$864,116
94,847
66,180
0.69
0.64

23.40
17.55

21.03
14.87

15.92
8.13

10.50
8.68

23.40
8.13

Net revenues
Operating income (loss)
Net income
Basic earnings per share
Diluted earnings per share
Common stock price per share:

High
Low

$110,577
(1,235)
29
0.00
0.00

$139,604
3,144
2,215
0.03
0.03

$371,341
61,801
39,110
0.50
0.44

$164,912
16,862
10,884
0.13
0.12

$786,434
80,574
52,238
0.69
0.59

18.29
9.28

18.00
10.05

19.15
10.90

21.83
15.18

21.83
9.28

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page 56

Market for Registrant’s Common Equity and Related Stockholder Matters

Our common stock is quoted on the Nasdaq National Market under the symbol “ATVI.”

The following table sets forth for the periods indicated the high and low reported sale prices for our com-
mon stock. As of June 9, 2003, there were approximately 2,900 holders of record of our common stock.

Fiscal 2002
First Quarter ended June 30, 2001
Second Quarter ended September 30, 2001
Third Quarter ended December 31, 2001
Fourth Quarter ended March 31, 2002

Fiscal 2003
First Quarter ended June 30, 2002
Second Quarter ended September 30, 2002
Third Quarter ended December 31, 2002
Fourth Quarter ended March 31, 2003

High

Low

$18.29
18.00
19.15
21.83

$23.40
21.03
15.92
10.50

$ 9.28
10.05
10.90
15.18

$17.55
14.87
8.13
8.68

On June 9, 2003, the last reported sales price of our common stock was $11.68.

Dividends
We paid no cash dividends in 2003 or 2002 nor do we anticipate paying any cash dividends at any time in
the foreseeable future. We expect that earnings will be retained for the continued growth and develop-
ment of the business. Future dividends, if any, will depend upon our earnings, financial condition, cash
requirements, future prospects and other factors deemed relevant by our Board of Directors.

Stock Split
In April 2003, the Board of Directors approved a three-for-two stock split effected in the form of a 50%
stock  dividend.  The  stock  split  is  payable  at  the  close  of  business  on  June  6,  2003  to  shareholders  of
record as of May 16, 2003 and is effective as of the start of trading on June 9, 2003.

Officers

Robert A. Kotick
Chairman and 
Chief Executive Officer

Brian G. Kelly
Co-Chairman

Ronald Doornink
President, Activision, Inc. and 
Chief Executive Officer, 
Activision Publishing, Inc.

William J. Chardavoyne
Chief Financial Officer and
Executive Vice President

Lawrence Goldberg
Executive Vice President,
Worldwide Studios

Michael J. Rowe
Executive Vice President,
Human Resources

Richard A. Steele
President, Activision Distribution 
and Executive Vice President,
International Distribution

Kathy P. Vrabeck
Executive Vice President,
Global Publishing and
Brand Management

George L. Rose
Senior Vice President, Business
and Legal Affairs, General Counsel 
and Secretary

Board of Directors

Robert A. Kotick
Chairman and 
Chief Executive Officer

Brian G. Kelly
Co-Chairman

Ronald Doornink
President, Activision, Inc. and 
Chief Executive Officer, 
Activision Publishing, Inc.

Barbara S. Isgur
Former Senior Vice President,
Stratagem

Steven T. Mayer
Former Chairman,
Digital F/X, Inc.

Robert J. Morgado
Chairman, Maroley Media Group

Kenneth L. Henderson
Partner, Bryan Cave LLP

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Corporate Information

Transfer Agent

Forward-Looking Statements

The statements contained in this
report that are not historical facts
are “forward-looking statements.”
The company cautions readers of
this report that a number of impor-
tant factors could cause Activision’s
actual future results to differ mate-
rially from those expressed in any
such forward-looking statements.
These important factors, and other
factors that could affect Activision,
are described in the company’s
Annual Report on Form 10-K for
the fiscal year ended March 31,
2003, which was filed with the
United States Securities and
Exchange Commission. Readers 
of this Annual Report are referred
to this filing.

World Wide Web Site

www.activision.com

E-Mail

IR@activision.com

Annual Meeting

September 18, 2003 
The Peninsula Hotel 
9882 South Santa Monica Blvd.
Beverly Hills, California 90212

Annual Report on Form 10-K

The company’s Annual Report 
on Form 10-K for the year
ended March 31, 2003 is 
available to shareholders
without charge upon request
from our corporate offices or
through our website.

Continental Stock Transfer
& Trust Company
17 Battery Place
New York, New York 10004
(212) 509-4000

Auditor

PricewaterhouseCoopers LLP
Los Angeles, California

Bank

US Bank
Los Angeles, California

Corporate Counsel

Bryan Cave LLP
New York, New York

Corporate Headquarters

Activision, Inc.
3100 Ocean Park Boulevard 
Santa Monica, California 90405
(310) 255-2000

Offices

Dallas, Texas
Eden Prairie, Minnesota
Eagan, Minnesota
Hayward, California
Madison, Wisconsin
New York, New York
Santa Monica, California
San Francisco, California
Woodland Hills, California

International Offices

Argenteuil, France
Barrie, Canada
Birmingham, United Kingdom
Breda, The Netherlands
Burglengenfeld, Germany
Milan, Italy
Seoul, South Korea
Slough, United Kingdom
Stockholm, Sweden
Sydney, Australia
Tokyo, Japan
Venlo, The Netherlands

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3100 Ocean Park Boulevard, Santa Monica, CA 90405
phone: (310) 255-2000 fax: (310) 255-2100
www.activision.com