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Activision Blizzard

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Industry Electronic Gaming & Multimedia
Employees 5001-10,000
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FY2006 Annual Report · Activision Blizzard
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growing our balanced portfolio

forging key strategic alliances

extending our global reach

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

14 consecutive 
years of revenue 
growth

$1.47
BILLION

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N E T   R E V E N U E S

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

To Our Shareholders:

Activision’s  fiscal  year  2006  net  revenues  totaled  $1.47  billion,  marking  14  consecutive  years  of 
growth. During the year, we diversified our brand portfolio, established an early leadership presence 
on the next-generation platforms, forged several key alliances and expanded into new geographies.

We ended the fiscal year as the #2 U.S. software publisher overall and had the #1 game on the  
Xbox 360™ platform with Call of Duty® 2 , according to the NPD Group. We strengthened our 
market position, although our operating results were negatively impacted by the beginning of a new 
console transition including a shift in consumer demand away from current-generation software in 
anticipation of the new hardware consoles. We ended the fiscal year with nearly $1 billion in cash 
and short-term investments and $1.2 billion in shareholders’ equity. 

Over the long term, we remain focused on increasing revenue and operating margin by growing our 
balanced  franchise  portfolio,  increasing  our  international  presence  and  improving  our  operating 
efficiencies worldwide, all of which will help us take full advantage of the new hardware cycle.

6

We continue to have confidence in the long-term positive fundamentals of the video game industry 
which  are  being  driven  by  significant  technical  advancements  in  console  hardware  that  should 
appeal  to  a  new  generation  of  consumers.  For  the  first  time,  the  three  console  platforms  are  well 
differentiated from each other, as well as from prior-generation hardware. Microsoft®’s Xbox 360’s 
online  capabilities,  Sony®’s  PlayStation® 3’s  high-definition  graphics  and  the  Nintendo®  Wii™’s  
new  interface  present  unique  opportunities  to  further  broaden  the  appeal  of  gaming.  These  
new platforms are expected to usher in a new era of market growth which traditionally follows  
hardware launches.

We believe that the potential revenue opportunities created by these new platforms, coupled with 
our focus to increase operating margin over the long term should enable us to capitalize on what we 
hope to be one of the greatest growth periods in our industry’s history.

Growing our balanced franchise portfolio
During fiscal 2006, Activision forged a number of alliances that should facilitate future growth and 
value building for our shareholders. 

We expanded our alliance with Marvel Enterprises for the Spider-Man™ and X-Men™ franchises and 
our agreement with Spider-Man Merchandising L.P. for Spider-Man® motion pictures through 2017. 

We signed a multi-year agreement with DreamWorks Animation® for the exclusive video game rights 
for certain platforms to four upcoming feature films and also extended our rights beyond “Shrek 
the Third”™ to include potential future films in the “Shrek”® franchise. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

We entered into an agreement with The Hasbro Properties Group to develop and publish console, 
hand-held and PC games based on Hasbro’s renowned “Transformers” brand, one of the best-selling 
boys’ action brands since its launch as a global property in 1984. 

In April 2006, we were awarded the rights to develop and publish interactive entertainment games 
based  on  the  James  Bond  license  through  2014.  Bond  is  one  of  the  most  successful  franchises  in 
film history. The franchise continues to have popular global appeal with approximately 30 million 
units of video games having sold to date. 

Lastly, in June 2006, we acquired video game publisher RedOctane, Inc., and the popular Guitar 
Hero™ franchise. The acquisition provides Activision with an early leadership position in music-based 
gaming, which the company expects will be one of the fastest growing genres in the coming years. 

We remain focused on growing and diversifying our franchises and reinventing our core brands through 
innovative  gameplay  and  top-notch  development  talent.  Our  production  strategy  centers  around 
creating games based on well-recognized brands that have a strong track record of performance. We 
believe  that  the  strength  of  these  brands,  coupled  with  our  proven  development  capabilities  will 
allow us to build our market leadership position in the years to come.

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Increasing our international market position
In fiscal 2006, our European publishing net revenues grew 18% to more than $400 million. We sell 
direct  to  retail  in  the  seven  largest  European  markets—UK,  France,  Germany,  Benelux,  Sweden, 
Spain  and  Italy  and  more  recently  we  have  added  Denmark,  Norway  and  Austria.  Through  our 
direct model, we are increasing volume, market share, retail presence and customer relationships 
with the objective of generating financial efficiencies. 

Growing our international presence remains a key priority for us. We have seen the benefit of our initia-
tives to date and we will continue to strengthen our international competitive position. Today, we have 
more salespeople on the ground selling direct in more countries than ever before and although we still have 
room for growth, our efforts this fiscal year drove strong in-market performance and revenue increases. 

Improving operational efficiency
Over the long term, Activision continues to focus on increasing its operating margin through inno-
vation and operational efficiency. We view the console transition as an opportunity to align our 
expenses with our revenues. 

We will continue to identify cost efficiencies that will help us take advantage of the long-term 
opportunities in the marketplace and remain committed to finding ways to optimize our product 
development costs and variable marketing expenditure. We have taken a number of steps to help 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

offset increases in next-generation production budgets, including the creation of a number of shared 
tools  and  technologies  that  are  designed  to  generate  process  efficiencies  across  our  development 
studios. In addition, we have begun to increase our development schedules in order to facilitate a 
longer pre-production phase and more predictable workflow timelines. We also completed a targeted 
reduction in our workforce that has enabled us to better align our headcount against our strategic 
targets. Over the next few years, we will also focus on optimizing our variable marketing expendi-
tures and returning them to proven spending levels as a percentage of revenue. 

Looking ahead
The next-generation console devices are poised to revolutionize the way video games are played and 
the proliferation of devices that can play games will continue to expand the demand for interactive 
entertainment. 

We believe that over the long term, industry growth will be driven by:

•   Microsoft’s Xbox Live® and Live Anywhere online services which will continue to add a social  

community-driven experience to the already compelling single-player experience.

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•   Sony’s PlayStation 3’s feature film quality production values that deliver gaming experiences that 

rival motion pictures and television.

•   The Nintendo Wii’s revolutionary controller which should expand the number of consumers who 

play video games.

•   Increased investment, competition and growth in the hand-held market with Sony’s PSP™ and 

Nintendo’s DS™.

•   Emerging market segments such as online gaming, wireless gaming and in-game advertising that 

will create ancillary revenue streams for video games.

Microsoft’s Xbox 360 online service, Xbox Live, and its new cross-platform Live Anywhere service 
will continue to enhance gaming from a solitary interaction to a more social and community-driven 
experience. Using Xbox Live, consumers can join message boards, talk to and see other members 
and play games against other players anywhere in the world. Live Anywhere will allow players to 
communicate with and interact between games played on cell phones, the Xbox 360 consoles and 
the upcoming Windows® Vista operating system. 

More than just a gaming console, the PlayStation 3 is designed as an entertainment platform. The 
platform’s  Blu-ray  high-definition  DVD  player  and  Sony’s  plans  for  an  online  service  will  allow 
consumers to watch high-definition DVDs, listen to music, connect to the Internet at high speeds 
and play games with high-quality production values that rival feature films. The incorporation of 
the BD (Blu-ray Disc™) specification should allow publishers to deliver games at an unparalleled 
level of image quality through high-definition 3D video that is rendered in real time with results 
that in the past were only achievable in off-line rendering. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Nintendo’s Wii lets players manipulate actions on their televisions through the precise, lifelike 
motion of the system’s wireless controller that can be used to simulate everything from fishing to 
conducting music to firing a gun. The introduction of the controller will allow developers to create 
compelling experiences that have never before been possible in video games. 

The Sony PSP and Nintendo DS offer more attractive operating models than previous hand-held 
systems. These platforms are bringing console-like production values to portable gaming and appeal 
to an older demographic than the traditional 6- to 11-year-old hand-held gamer.

As  production  and  marketing  costs  increase  and  access  to  high-quality  development  talent  and 
intellectual property remains limited, the barriers to enter the video game industry continue to rise. 
With  its  established  product  portfolio,  proven  development  capabilities,  worldwide  distribution 
operations  and  deep  financial  resources,  Activision  is  well  positioned  to  benefit  from  the  market 
opportunities  afforded  by  the  new  console  era.  In  addition,  emerging  market  segments  such  as 
online gaming, wireless gaming and in-game advertising should offer ancillary revenue streams that 
never existed in our industry before.

The new console era is ushering in a period of profound change that will pose new challenges, but 
offer greater opportunities than ever before for both Activision and the industry. We believe that by 
continuing to focus on the fundamentals of our business, we have built a framework that will allow 
us to enhance our leadership position and shareholder value for years to come.

9

We remain steadfast in our commitment to continually search for new ways to serve our customers, 
strategic partners, shareholders and community and to operate a highly disciplined company that 
makes the necessary investments and takes selective creative risks. Our dedication and determina-
tion to live out these beliefs and make them a part of our everyday operations will drive our future 
success.  Thanks  to  our  talented  employees  around  the  world  who  develop,  market  and  distribute 
our products and invest their abilities, artistry and time to make Activision a premier company, we 
are confident of our ability to realize this goal.

Sincerely,

Robert A. Kotick 
Chairman and  
Chief Executive Officer 

Brian G. Kelly 
Co-Chairman 

Michael Griffith
President and  
 Chief Executive Officer, 
Activision Publishing, Inc.

 
A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

CONTINUED LEADERSHIP 
THROUGH GREAT BRANDS

Activision has a strong track record of developing video games that span a variety of popular gaming 
genres including action, adventure, action sports, racing, role-playing, simulation and strategy. We 
remain focused on building and growing our balanced brand portfolio which includes well-recognized 
licensed properties that have a history of performance such as Tony Hawk®, Spider-Man, Shrek®, 
Transformers®, X-Men and James Bond, as well as a select number of original properties that the com-
pany owns. In fiscal 2006, we successfully launched our third game based on an original concept, 
GUN ™, which marks the third consecutive year that Activision has created the #1 new intellectual 
property in the marketplace. 

10

In  fiscal  2006,  we  also  extended  our  successful  multi-platform  strategy  by  releasing  two  unique 
Call of Duty games—Call of Duty 2 for the PC and Xbox 360, and Call of Duty 2: Big Red One™ 
for the PlayStation 2, Xbox and Nintendo GameCube. This strategy enabled us to grow the brand’s 
overall market share by releasing a state-of-the-art game targeted toward early adopters and a more 
immersive  story-driven  title  for  the  mass-market  audience.  Additionally,  we  realized  marketing 
synergies by maximizing consumer  and  trade  activities  that  allowed  us  to more  effectively reach 
our target audiences. 

In fiscal 2007, we will further broaden our portfolio by creating a brand extension to our popular 
Tony Hawk franchise. Tony Hawk’s Project 8™, which is targeted toward 13- to 24-year-olds, immerses 
players in the definitive skateboarding experience and is being developed to leverage the power of 
the PlayStation 3 and Xbox 360. Tony Hawk’s Downhill Jam™, which is aimed at 8- to 12-year-olds, 
allows players to experience the breakneck speed of downhill skateboard racing through an intuitive 
game experience designed for younger and casual audiences. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

LEVERAGING EMERGING 
MARKET SEGMENTS

Activision’s ability to understand its audience and reach them through virtually every medium with 
brands that set quality standards in entertainment is the impetus for its future growth. We believe 
that  there  are  three  trends—online  gaming,  wireless  gaming  and  in-game  advertising—that  will 
play significant roles in driving our company’s and industry’s long-term performance. Currently, the 
opportunity in these segments is limited. Therefore, we continue to take a prudent and disciplined 
approach to the way we invest in them. However, we believe that by the end of the decade, these 
trends should create substantial ancillary revenue streams that will enable us to build shareholder 
value in the future.

11

Today, there are more ways for consumers to access video games and content than ever before. The 
proliferation  of  broadband  is  facilitating  sales  of  games  and  game-related  content  directly  to 
consumers  at  an  unprecedented  rate.  Worldwide,  more  than  46  million  people  had  broadband 
connections  in  2005,  according  to  a  recent  report  from  In-Stat.  By  the  end  of  2010,  the  market 
research  firm  expects  that  total  to  reach  413  million.  Mass-market  penetration  of  high-speed 
connected computers and next-generation consoles should enable publishers to extend the shelf life  
of products.

Concurrent  with  the  potential  of  online  gaming,  the  wireless  space  is  coming  of  age.  Advanced 
next-gen  handsets  are  beginning  to  deliver  compelling  gaming  experiences  driven  by  3D-enabled 
smart phones. These sophisticated devices allow for high-quality video on color screens, connectiv-
ity with computers, client-side memory that lets consumers download information directly on their 
handsets and increased frame rates that deliver faster, smoother mobile gaming experiences. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

As video games become an ever-increasing part of consumers’ leisure time, interest from the adver-
tising community about in-game product placement targeted toward the elusive 12- to 34-year-old 
male  demographic  continues  to  grow.  Technological  advances  such  as  personal  video  recorders, 
audience fragmentation and the declining popularity of the 30-second television spot have led major 
advertisers to focus more of their dollars on product placement.

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While in-game product placement is not new, it’s a trend that is rapidly turning from a novelty into 
a serious business. According to Nielsen Entertainment, in-game advertising is expected to be a $75 
million market in the U.S. this year and could grow to $1 billion by 2010. We believe that in-game 
advertising can be additive to our current business model without any degradation to the consumer 
experience. Substantial revenue generated by in-game advertising is likely to be five or more years 
away, as it will take that long to build the installed console base and test business models.

While  we  believe  that  the  future  growth  derived  from  the  above  trends  can  be  substantial,  it  is 
important to remember that trends alone don’t guarantee results. Their impact can only be realized 
by those companies with the talent and imagination necessary to anticipate change. At Activision, 
we have laid a strong foundation to take advantage of these emerging opportunities as the market 
segments mature, and we are well positioned to capitalize on these trends to propel our competitive 
leadership in the future. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Selected Consolidated Financial Data

The following table summarizes certain selected consolidated financial data, which should be read in conjunc-
tion with our Consolidated Financial Statements and Notes thereto and with Management’s Discussion and 
Analysis of Financial Condition and Results of Operations included elsewhere herein. The selected consolidated 
financial data presented below as of and for each of the fiscal years in the five-year period ended March 31, 
2006  are  derived  from  our  audited  consolidated  financial  statements  except  basic  and  diluted  earnings  per 
share and basic and diluted weighted average shares outstanding which have been restated for the effect of our 
stock splits. The Consolidated Balance Sheets as of March 31, 2006 and 2005 and the Consolidated Statements 
of Operations and Consolidated Statements of Cash Flows for each of the fiscal years in the three-year period 
ended March 31, 2006, and the report thereon, are included elsewhere in this report (in thousands, except per 
share data).

For the years ended March 31,

2006

2005

2004

2003

2002

Statement of Operations Data:
Net revenues
Cost of sales—product costs
Cost of sales—intellectual property 
licenses and software royalties 
and amortization
Income from operations
Income before income tax provision
Net income 
Basic earnings per share(1)
Diluted earnings per share(1)
Basic weighted average common 

shares outstanding(1)
Diluted weighted average  

$ 1,468,000
734,874

$ 1,405,857
658,949

$  947,656
475,541

$  864,116
440,977

$ 786,434
435,725

 205,488
17,957
48,587
41,899
 0.15
0.14

 185,997
184,571
197,663
138,335
0.55
0.50

91,606
109,817
115,992
77,715
0.33
0.30

124,196
94,847
103,407
66,180
0.26
0.24

99,006
80,574
83,120
52,238
0.26
0.22

273,177

250,023

236,887

256,639

202,607

13

common shares outstanding(1)

299,437

278,860

257,588

276,413

237,821

Net Cash Provided by (Used In):
Operating activities
Investing activities
Financing activities

86,007
(85,796)
45,088

215,309
(143,896)
72,654

67,403
(170,155)
117,569

90,975
(301,547)
64,090

111,792
(8,701)
50,402

As of March 31,

2006

2005

2004

2003

2002

Balance Sheet Data:
Working capital
Cash, cash equivalents and  
short-term investments

Capitalized software development 
and intellectual property licenses

Goodwill
Total assets
Long-term debt
Shareholders’ equity

$  923,892

$  915,413

$  675,796

$  422,500

$ 333,199

944,960

840,864

587,649

406,954

279,007

147,665
100,446
1,419,523
—
1,225,584

127,340
91,661
1,306,963
—
1,099,912

135,201
76,493
968,817
—
832,738

107,921
68,019
704,816
2,671
597,740

56,742
35,992
556,887
3,122
430,091

(1)  Consolidated financial information for fiscal years 2005–2002 has been restated for the effect of our four-for-three stock split effected in the 

form of a 331⁄ 3% stock dividend to shareholders of record as of October 10, 2005, paid October 24, 2005.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

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Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

Our Business
We are a leading international publisher of interactive entertainment software products. We have built a com-
pany with a diverse portfolio of products that spans a wide range of categories and target markets and that is 
used on a variety of game hardware platforms and operating systems. We have created, licensed, and acquired 
a group of highly recognizable brands, which we market to a variety of consumer demographics. Our fiscal 
2006 product portfolio included such best-selling products as Call of Duty 2, Call of Duty 2: Big Red One, 
Tony  Hawk’s  American  Wasteland  (“THAW”),  Madagascar,  Ultimate  Spider-Man,  Quake  IV,  GUN,  True 
Crime: New York City, and X-Men Legends II. 

Our  products  cover  diverse  game  categories  including  action/adventure,  action  sports,  racing,  role-playing, 
simulation,  first-person  action,  and  strategy.  Our  target  customer  base  ranges  from  casual  players  to  game 
enthusiasts, children to adults, and mass-market consumers to “value” buyers. We currently offer our prod-
ucts primarily in versions that operate on the PS2, GameCube, Xbox, and Xbox360 console systems, GBA, 
PSP,  and  NDS  hand-held  devices,  and  the  PC.  The  installed  base  for  this  current-generation  of  hardware 
platforms is significant and the fiscal 2006 release of the Xbox360 and the upcoming calendar 2006 releases 
of the PS3 and Wii, will further expand the software market. We successfully executed our strategy of having 
a high-quality product presence at the launch of the Xbox360, releasing four titles concurrent with the con-
sole launch, and are currently developing additional titles for the Xbox360. We are also currently developing 
three launch titles for the PS3, Call of Duty 3, Marvel: Ultimate Alliance, and Tony Hawk’s Project 8, and three 
launch  titles  for  the  Wii,  Call  of  Duty  3,  Marvel:  Ultimate  Alliance,  and  Tony  Hawk’s  Downhill  Jam.  Our  
plan is to have a significant presence at the launch of both the PS3 and the Wii while marketing to current-
generation platforms as long as economically attractive given their large installed base. 

Our  publishing  business  involves  the  development,  marketing,  and  sale  of  products  directly,  by  license  or 
through our affiliate label program with certain third-party publishers. In the United States and Canada, we 
primarily sell our products on a direct basis to mass-market retailers, consumer electronics stores, discount 
warehouses, and game specialty stores. We conduct our international publishing activities through offices in 
the United Kingdom (“UK”), Germany, France, Italy, Spain, the Netherlands, Australia, Sweden, Canada, 
and Japan. Our products are sold internationally on a direct-to-retail basis, through third-party distribution 
and licensing arrangements and through our wholly-owned European distribution subsidiaries. Our distribu-
tion business consists of operations located in the UK, the Netherlands, and Germany that provide logistical 
and sales services to third-party publishers of interactive entertainment software, our own publishing opera-
tions, and manufacturers of interactive entertainment hardware.

Our profitability is directly affected by the mix of revenues from our publishing and distribution businesses. 
Operating margins realized from our publishing business are typically substantially higher than margins real-
ized from our distribution business. Operating margins in our publishing business are affected by our ability to 
release highly successful or “hit” titles. Though many of these titles have substantial production or acquisition 
costs and marketing budgets, once a title recoups these costs, incremental net revenues directly and positively 
impact our operating margin. Operating margins in our distribution business are affected by the mix of hard-
ware and software sales, with software producing higher margins than hardware.

Our Focus
With  respect  to  future  game  development,  we  will  continue  to  focus  on  our  “big  propositions,”  products  
that  are  backed  by  strong  brands  and  high  quality  development,  for  which  we  will  provide  significant  
marketing support. 

Our fiscal 2006 “big proposition” releases included well-established brands, which were backed by high-profile 
intellectual  property  and/or  highly  anticipated  motion  picture  releases.  For  example,  we  have  a  long-term 
relationship with Marvel Enterprises through an exclusive licensing agreement. During the third quarter of 
fiscal  2006,  we  further  extended  our  exclusive  licensing  agreement  with  Marvel  Enterprises  by  signing  a 
multi-year extension to our current video game licensing agreement for the Spider-Man and X-Men franchises 
through  2017.  This  agreement  grants  us  the  exclusive  rights  to  develop  and  publish  video  games  based  on 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Marvel’s  comic  book  franchises  Spider-Man  and  X-Men.  Through  fiscal  2006,  games  based  on  the  
Spider-Man  and  X-Men  franchises  have  generated  more  than  $785.7  million  in  net  revenue  worldwide.  
Our  fiscal  2006  release  schedule  included  titles  based  on  Marvel’s  Spider-Man,  X-Men,  and  Fantastic  4, 
which was part of our previous licensing agreement. In the first quarter of fiscal 2006 we released the video 
game, Fantastic 4, just prior to the theatrical release of “Fantastic 4.” We also released Ultimate Spider-Man 
and  X-Men  Legends  II:  Rise  of  the  Apocalypse  (“X-Men  Legends  II”)  in  the  second  quarter  of  fiscal  2006  in 
North America and in the third quarter of fiscal 2006 internationally. In fiscal 2007, under this agreement, 
we plan to release X-Men: The Official Game around the theatrical release of “X-Men: The Last Stand” and 
Marvel:  Ultimate  Alliance.  In  addition,  through  our  licensing  agreement  with  Spider-Man  Merchandising, 
LP, we will be developing and publishing video games based on Columbia Pictures/Marvel Enterprises, Inc.’s 
upcoming feature film “Spider-Man 3,” which is expected to be released in May 2007. In addition, during the 
third  quarter  of  fiscal  2006,  we  signed  an  agreement  with  Spider-Man  Merchandising,  LP  to  extend  our 
exclusive worldwide publishing rights to publish entertainment software products based on subsequent Spider-
Man movie sequels or new television series through 2017. 

We  also  have  an  exclusive  licensing  agreement  with  professional  skateboarder  Tony  Hawk.  The  agreement 
grants us exclusive rights to develop and publish video games through 2015 using Tony Hawk’s name and 
likeness.  Through  fiscal  2006,  we  have  released  seven  successful  titles  in  the  Tony  Hawk  franchise  with 
cumulative net revenues of $1.1 billion, including the most recent, THAW, which was released in the third 
quarter of fiscal 2006. We will continue to build on the Tony Hawk franchise in fiscal 2007 with the release 
of Tony Hawk’s Project 8 and Tony Hawk’s Downhill Jam. 

We  continue  to  develop  a  number  of  original  intellectual  properties  which  are  developed  and  owned  by 
Activision. For example, in the third quarter of fiscal 2006 we released Call of Duty 2 on the PC and Xbox360 
and Call of Duty 2: Big Red One, on the GameCube, PS2, and Xbox. According to NPD Funworld, Call of 
Duty 2 was the top selling Xbox360 title of the year. These titles were the fourth and fifth releases based upon 
this  original  intellectual  property  following  two  other  PC  titles,  Call  of  Duty  and  Call  of  Duty:  United 
Offensive, and one other console title, Call of Duty: Finest Hour. In the third quarter of fiscal 2006, we also 
released True Crime: New York City, which was based upon our fiscal 2004 original intellectual property True 
Crime: Streets of LA, and GUN, a new original intellectual property. According to NPD Funworld, we have 
developed  the  number  one  new  original  intellectual  property  title  in  each  of  the  past  three  years  which 
included True Crime: Streets of LA in calendar 2003, Call of Duty: Finest Hour in calendar 2004, and GUN  
in  calendar  2005.  We  expect  to  develop  a  variety  of  games  on  multiple  platforms  based  on  these  original 
properties as well as continue to invest in developing other original intellectual properties. 

15

We will also continue to evaluate and exploit emerging brands that we believe have potential to become suc-
cessful  game  franchises.  For  example,  we  have  a  multi-year,  multi-property,  publishing  agreement  with 
DreamWorks LLC that grants us the exclusive rights to publish video games based on DreamWorks Animation 
SKG’s theatrical release “Shrek 2,” which was released in the first quarter of fiscal 2005, “Shark Tale,” which 
was released in the second quarter of fiscal 2005, “Madagascar,” which was released in the first quarter of 
fiscal 2006, “Over the Hedge,” which was released in the first quarter of fiscal 2007, and all of their respec-
tive sequels, including “Shrek the Third” and “Madagascar 2.” In addition, during the third quarter of fiscal 
2006, we further enhanced our agreement with DreamWorks Animation SKG by signing a multi-year agree-
ment which grants us the exclusive video game rights to four upcoming feature films, “Bee Movie,” “Kung Fu 
Panda,”  “Rex  Havoc,”  and  “How  to  Train  Your  Dragon,”  as  well  as  potential  future  films  in  the  “Shrek” 
franchise beyond the upcoming “Shrek the Third.”

Additionally,  we  have  a  strategic  alliance  with  Harrah’s  Entertainment,  Inc.  that  grants  us  the  exclusive, 
worldwide interactive rights to develop and publish “World Series of Poker” video games based on the popular 
World Series of Poker Tournament. In the second quarter of fiscal 2006, we released our first title under this 
alliance, World Series of Poker, which became the number one poker title of calendar 2005. In fiscal 2007, we 
plan on releasing our second title under this alliance, World Series of Poker: Tournament of Champions.

We also continue to build on our portfolio of licensed intellectual property. In February 2006, we signed an 
agreement with Hasbro Properties Group granting us the global rights, excluding Japan, to develop console, 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

hand-held,  and  PC  games  based  on  Hasbro’s  “Transformers”  brand.  We  anticipate  releasing  the  first  game 
concurrently  with  the  July  2007  movie  release  of  the  live  action  “Transformers”  film  from  DreamWorks 
Pictures and Paramount Pictures. In May 2006 we signed an agreement with MGM Interactive and EON 
Productions Ltd. granting us the rights to develop and publish interactive entertainment games based on the 
James Bond license through 2014. 

In addition to acquiring or creating high profile intellectual property, we have also continued our focus on 
establishing and maintaining relationships with talented and experienced software development teams. We 
have strengthened our internal development capabilities through the acquisition of several development com-
panies  with  talented  and  experienced  teams  including  the  acquisitions  of  developers  Toys  For  Bob,  Inc.  in 
April  2005  and  Beenox,  Inc.  in  May  2005.  Additionally,  in  May  2006  we  entered  into  an  agreement  to 
acquire video game publisher RedOctane Inc., the publisher of the popular Guitar Hero franchise. We have 
development agreements with other top-level, third-party developers such as id Software, Inc., Edge of Reality, 
Ltd., and Splash Damage, Ltd. 

We are utilizing these developer relationships, new intellectual property acquisitions, new original intellectual 
property creations, and our existing library of intellectual property to further focus our game development on 
product lines that will deliver significant, lasting, and recurring revenues and operating profits. 

Critical Accounting Policies
We  have  identified  the  policies  below  as  critical  to  our  business  operations  and  the  understanding  of  our 
financial results. The impact and any associated risks related to these policies on our business operations is 
discussed throughout Management’s Discussion and Analysis of Financial Condition and Results of Operations 
where such policies affect our reported and expected financial results. For a detailed discussion on the appli-
cation of these and other accounting policies, see Note 1 to the Notes to the Consolidated Financial Statements 
included in Item 8. The preparation of financial statements in conformity with generally accepted accounting 
principles requires management to make estimates and assumptions that affect the reported amounts of assets 
and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during 
the reporting period. Actual results could differ from those estimates.

16

Revenue Recognition. We recognize revenue from the sale of our products upon the transfer of title and risk 
of loss to our customers. Certain products are sold to customers with a street date (the date that products are 
made widely available for sale by retailers). For these products we recognize revenue no earlier than the street 
date. Revenue from product sales is recognized after deducting the estimated allowance for returns and price 
protection. With respect to license agreements that provide customers the right to make multiple copies in 
exchange for guaranteed amounts, revenue is recognized upon delivery of such copies. Per copy royalties on 
sales that exceed the guarantee are recognized as earned. In addition, in order to recognize revenue for both 
product sales and licensing transactions, persuasive evidence of an arrangement must exist and collection of 
the related receivable must be probable. Revenue recognition also determines the timing of certain expenses, 
including cost of sales—intellectual property licenses and cost of sales—software royalties and amortization.

Sales incentives or other consideration given by us to our customers is accounted for in accordance with the 
Financial  Accounting  Standards  Board’s  Emerging  Issues  Task  Force  (“EITF”)  Issue  01-9,  “Accounting  
for  Consideration  Given  by  a  Vendor  to  a  Customer  (Including  a  Reseller  of  the  Vendor’s  Products).”  In 
accordance with EITF Issue 01-9, sales incentives and other consideration that are considered adjustments of 
the selling price of our products, such as rebates and product placement fees, are reflected as reductions of 
revenue.  Sales  incentives  and  other  consideration  that  represent  costs  incurred  by  us  for  assets  or  services 
received, such as the appearance of our products in a customer’s national circular ad, are reflected as sales and 
marketing expenses.

Allowances for Returns, Price Protection, Doubtful Accounts, and Inventory Obsolescence.  In determining 
the appropriate unit shipments to our customers, we benchmark our titles using historical and industry data. 
We closely monitor and analyze the historical performance of our various titles, the performance of products 
released by other publishers, and the anticipated timing of other releases in order to assess future demands of 
current and upcoming titles. Initial volumes shipped upon title launch and subsequent reorders are evaluated 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

to ensure that quantities are sufficient to meet the demands from the retail markets but at the same time, are 
controlled to prevent excess inventory in the channel.

We may permit product returns from, or grant price protection to, our customers under certain conditions. In 
general, price protection refers to the circumstances when we elect to decrease the wholesale price of a product 
by a certain amount and, when granted and applicable, allow customers a credit against amounts owed by 
such customers to Activision with respect to open and/or future invoices. The conditions our customers must 
meet to be granted the right to return products or price protection are, among other things, compliance with 
applicable payment terms, delivery to us of weekly inventory and sell-through reports, and consistent participa-
tion in the launches of our premium title releases. We may also consider other factors, including the facilitation 
of  slow-moving  inventory  and  other  market  factors.  Management  must  make  estimates  of  potential  future 
product returns and price protection related to current period product revenue. We estimate the amount of 
future  returns  and  price  protection  for  current  period  product  revenue  utilizing  historical  experience  and 
information regarding inventory levels and the demand and acceptance of our products by the end consumer. 
The following factors are used to estimate the amount of future returns and price protection for a particular 
title:  historical  performance  of  titles  in  similar  genres,  historical  performance  of  the  hardware  platform,  
historical  performance  of  the  brand,  console  hardware  life  cycle,  Activision  sales  force  and  retail  customer 
feedback,  industry  pricing,  weeks  of  on-hand  retail  channel  inventory,  absolute  quantity  of  on-hand  retail 
channel inventory, our warehouse on-hand inventory levels, the title’s recent sell-through history (if available), 
marketing trade programs, and competing titles. The relative importance of these factors varies among titles 
depending upon, among other items, genre, platform, seasonality, and sales strategy. Significant management 
judgments and estimates must be made and used in connection with establishing the allowance for returns 
and price protection in any accounting period. Based upon historical experience we believe our estimates are 
reasonable. However, actual returns and price protection could vary materially from our allowance estimates 
due to a number of reasons including, among others, a lack of consumer acceptance of a title, the release in 
the same period of a similarly themed title by a competitor, or technological obsolescence due to the emer-
gence of new hardware platforms. Material differences may result in the amount and timing of our revenue 
for any period if management makes different judgments or utilizes different estimates in determining the 
allowances for returns and price protection. For example, a 1% change in our March 31, 2006 allowance for 
returns and price protection would impact net revenues by approximately $1.0 million. 

Similarly, management must make estimates of the uncollectibility of our accounts receivable. In estimating 
the allowance for doubtful accounts, we analyze the age of current outstanding account balances, historical 
bad debts, customer concentrations, customer creditworthiness, current economic trends, and changes in our 
customers’ payment terms and their economic condition, as well as whether we can obtain sufficient credit 
insurance. Any significant changes in any of these criteria would impact management’s estimates in establish-
ing our allowance for doubtful accounts.

We value inventory at the lower of cost or market. We regularly review inventory quantities on hand and in 
the retail channel and record a provision for excess or obsolete inventory based on the future expected demand 
for our products. Significant changes in demand for our products would impact management’s estimates in 
establishing our inventory provision.

Software Development Costs. Software development costs include payments made to independent software 
developers under development agreements, as well as direct costs incurred for internally developed products.

We account for software development costs in accordance with Statement of Financial Accounting Standard 
(“SFAS”) No. 86, “Accounting for the Costs of Computer Software to Be Sold, Leased, or Otherwise Marketed.” 
Software development costs are capitalized once technological feasibility of a product is established and such 
costs  are  determined  to  be  recoverable.  Technological  feasibility  of  a  product  encompasses  both  technical 
design  documentation  and  game  design  documentation.  For  products  where  proven  technology  exists,  this 
may occur early in the development cycle. Technological feasibility is evaluated on a product-by-product basis. 
Prior to a product’s release, we expense, as part of cost of sales—software royalties and amortization, capitalized 
costs when we believe such amounts are not recoverable. Capitalized costs for those products that are cancelled 
or abandoned are charged to product development expense in the period of cancellation. Amounts related to 

17

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

software development which are not capitalized are charged immediately to product development expense. We 
evaluate the future recoverability of capitalized amounts on a quarterly basis. The recoverability of capitalized 
software development costs is evaluated based on the expected performance of the specific products for which 
the  costs  relate.  Criteria  used  to  evaluate  expected  product  performance  include:  historical  performance  of 
comparable products using comparable technology; orders for the product prior to its release; and estimated 
performance of a sequel product based on the performance of the product on which the sequel is based.

Commencing upon product release, capitalized software development costs are amortized to cost of sales—
software royalties and amortization based on the ratio of current revenues to total projected revenues, generally 
resulting in an amortization period of six months or less. For products that have been released in prior periods, 
we evaluate the future recoverability of capitalized amounts on a quarterly basis. The primary evaluation  
criterion is actual title performance.

Significant management judgments and estimates are utilized in the assessment of when technological feasibil-
ity is established, as well as in the ongoing assessment of the recoverability of capitalized costs. In evaluating 
the recoverability of capitalized costs, the assessment of expected product performance utilizes forecasted sales 
amounts and estimates of additional costs to be incurred. If revised forecasted or actual product sales are less 
than and/or revised forecasted or actual costs are greater than the original forecasted amounts utilized in the 
initial  recoverability  analysis,  the  net  realizable  value  may  be  lower  than  originally  estimated  in  any  given 
quarter, which could result in an impairment charge.

Intellectual Property Licenses. Intellectual property license costs represent license fees paid to intellectual prop-
erty rights holders for use of their trademarks, copyrights, software, technology, or other intellectual property 
or  proprietary  rights  in  the  development  of  our  products.  Depending  upon  the  agreement  with  the  rights 
holder,  we  may  obtain  the  rights  to  use  acquired  intellectual  property  in  multiple  products  over  multiple 
years, or alternatively, for a single product.

18

We  evaluate  the  future  recoverability  of  capitalized  intellectual  property  licenses  on  a  quarterly  basis.  The 
recoverability of capitalized intellectual property license costs is evaluated based on the expected performance 
of the specific products in which the licensed trademark or copyright is to be used. As many of our intellec-
tual  property  licenses  extend  for  multiple  products  over  multiple  years,  we  also  assess  the  recoverability  of 
capitalized intellectual property license costs based on certain qualitative factors such as the success of other 
products  and/or  entertainment  vehicles  utilizing  the  intellectual  property,  whether  there  are  any  future 
planned theatrical releases or television series based on the intellectual property, and the rights holder’s con-
tinued  promotion  and  exploitation  of  the  intellectual  property.  Prior  to  the  related  product’s  release,  we 
expense, as part of cost of sales—intellectual property licenses, capitalized intellectual property costs when we 
believe such amounts are not recoverable. Capitalized intellectual property costs for those products that are 
cancelled or abandoned are charged to product development expense in the period of cancellation. Criteria 
used to evaluate expected product performance include: historical performance of comparable products using 
comparable  technology;  orders  for  the  product  prior  to  its  release;  and  estimated  performance  of  a  sequel 
product based on the performance of the product on which the sequel is based.

Commencing upon the related product’s release, capitalized intellectual property license costs are amortized 
to cost of sales—intellectual property licenses based on the ratio of current revenues for the specific product 
to  total  projected  revenues  for  all  products  in  which  the  licensed  property  will  be  utilized.  As  intellectual 
property license contracts may extend for multiple years, the amortization of capitalized intellectual property 
license  costs  relating  to  such  contracts  may  extend  beyond  one  year.  For  intellectual  property  included  in 
products that have been released and unreleased products, we evaluate the future recoverability of capitalized 
amounts on a quarterly basis. The primary evaluation criterion is actual and expected title performance.

Significant management judgments and estimates are utilized in the assessment of the recoverability of capi-
talized costs. In evaluating the recoverability of capitalized costs, the assessment of expected product perfor-
mance utilizes forecasted sales amounts and estimates of additional costs to be incurred. If revised forecasted 
or actual product sales are less than, and/or revised forecasted or actual costs are greater than, the original 
forecasted amounts utilized in the initial recoverability analysis, the net realizable value may be lower than 
originally estimated in any given quarter, which could result in an impairment charge. Additionally, as noted 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

above, as many of our intellectual property licenses extend for multiple products over multiple years, we also 
assess the recoverability of capitalized intellectual property license costs based on certain qualitative factors 
such as the success of other products and/or entertainment vehicles utilizing the intellectual property, whether 
there are any future planned theatrical releases or television series based on the intellectual property and the 
rights  holder’s  continued  promotion  and  exploitation  of  the  intellectual  property.  Material  differences  may 
result in the amount and timing of charges for any period if management makes different judgments or uti-
lizes different estimates in evaluating these qualitative factors.

Selected Consolidated Statements of Operations Data
The following table sets forth certain consolidated statements of operations data for the periods indicated as 
a percentage of consolidated net revenues and also breaks down net revenues by territory, business segment, 
and platform, as well as operating income by business segment (in thousands):

Year ended March 31,

Net revenues
Costs and expenses:

Cost of sales—product costs
Cost of sales—software royalties and  

amortization

Cost of sales—intellectual property licenses
Product development
Sales and marketing
General and administrative

Total costs and expenses

Income from operations
Investment income, net

Income before income tax provision

Income tax provision 

Net income 

Net Revenues by Territory:

North America
Europe
Other

2006

2005

2004

$ 1,468,000

100% $ 1,405,857

100% $ 947,656

100%

734,874

147,822
57,666
131,782
283,220
94,679

1,450,043

17,957
30,630

50

10
4
9
19
7

99

1
2

48,587
3
6,688 —

658,949

123,800
62,197
86,543
230,058
59,739

1,221,286

184,571
13,092

197,663
59,328

47

9
5
6
16
4

87

13
1

14
4

475,541

59,744
31,862
97,859
128,221
44,612

837,839

50

6
3
10
14
5

88

109,817

12
6,175 —

115,992
38,277

12
4

$ 

41,899

3% $  138,335

10% $  77,715

8%

$  710,040
717,494
40,466

48% $  696,325
675,074
49
34,458
3

50% $ 446,812
479,224
48
21,620
2

47%
51
2

19

Total net revenues

$ 1,468,000

100% $ 1,405,857

100% $ 947,656

100%

Net Revenues by Segment/Platform Mix:

Publishing:
Console
Hand-held
PC

$  812,345
158,861
183,457

55% $  713,947
138,695
11
220,087
13

51% $ 508,418
10
24,945
132,369
15

54%
2
14

Total publishing net revenues

1,154,663

79

1,072,729

76

665,732

70

Distribution:
Console
Hand-held
PC

Total distribution net revenues

196,413
76,973
39,951

313,337

13
5
3

21

256,452
23,282
53,394

333,128

18
2
4

24

223,802
18,361
39,761

281,924

24
2
4

30

Total net revenues

$ 1,468,000

100% $ 1,405,857

100% $ 947,656

100%

Operating Income (Loss) by Segment:

Publishing
Distribution

$ 

(3,984)
21,941

 —% $  160,826
23,745

1

11% $  93,223
16,594
2

Total operating income

$ 

17,957

1% $  184,571

13% $ 109,817

10%
2

12%

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of Operations—Fiscal Years Ended March 31, 2006 and 2005

Net Revenues
We  primarily  derive  revenue  from  sales  of  packaged  interactive  software  games  designed  for  play  on  video 
game consoles (such as the PS2, Xbox, Xbox360, and GameCube), PCs, and hand-held game devices (such  
as  the  GBA,  NDS,  and  PSP).  We  also  derive  revenue  from  our  distribution  business  in  Europe  that  
provides logistical and sales services to third-party publishers of interactive entertainment software, our own 
publishing operations and third-party manufacturers of interactive entertainment hardware. 

The following table details our consolidated net revenues by business segment and our publishing net revenues 
by territory for the years ended March 31, 2006 and 2005 (in thousands):

For the years ended March 31,

2006

2005

Increase/
(Decrease)

Percent 
Change

Publishing net revenues

North America 

Europe
Other

Total international

Total publishing net revenues
Distribution net revenues

Consolidated net revenues

$  710,040

$  696,325

$ 13,715

404,157 
40,466 

444,623 

 341,946 
34,458 

376,404 

1,154,663
313,337

1,072,729
333,128

62,211
6,008

68,219

81,934
(19,791)

$ 1,468,000

$ 1,405,857 

$ 62,143

2%

18%
17%

18%

8%
(6%)

4%

20

Consolidated net revenues increased 4% from $1,405.9 million for the year ended March 31, 2005 to $1,468.0 
million for the year ended March 31, 2006. This increase in consolidated net revenues was solely generated by 
our publishing business and was driven by the following:

•   An increase year over year in the number of titles released. Our fiscal 2006 launch schedule included the 
largest slate of new releases in our history. In fiscal 2006, we released seventeen major titles including the 
following major releases: Doom 3 for the Xbox, Madagascar, Fantastic Four, Ultimate Spider-Man, X-Men 
Legends II, THAW, Call of Duty 2, Call of Duty 2: Big Red One, GUN, True Crime: New York City, Quake 
4, Shrek SuperSlam, The Movies, Cabela’s Dangerous Hunts 2, and World Series of Poker. In addition, four 
of these titles, Call of Duty 2, THAW, Quake 4, and GUN, were released concurrently with the release of 
the  Xbox360  platform  at  a  premium  retail  price  of  $59.99.  This  compares  to  fourteen  titles  in  fiscal 
2005, which included the following major releases: Spider-Man 2, Call of Duty: Finest Hour, Tony Hawk’s 
Underground 2 (“THUG 2”), Shrek 2, X-Men Legends, Doom 3, Lemony Snicket’s A Series of Unfortunate 
Events, Shark Tale, Cabela’s Big Game Hunter 2005, and Rome: Total War. Additionally in fiscal 2006, 
we achieved our goal of increasing the number of million and multi-million unit selling titles. 

•   An increase in our hand-held platform presence growing publishing hand-held revenues by $20.2 million 
or  15%  from  $138.7  million  for  the  year  ended  March  31,  2005  to  $158.9  million  for  the  year  ended 
March 31, 2006. This was driven by an increase in the number of hand-held titles released combined 
with titles being released across more hand-held platforms with the fiscal 2005 introductions of the PSP 
and NDS. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Partially offset by:

•   An increase in provision for return and price protection throughout fiscal 2006 from 12% of net reve-
nues in fiscal 2005 to 18% of net revenues in fiscal 2006, due to challenging market conditions and the 
ongoing console transition. 

•   A  decrease  in  net  revenues  from  our  distribution  business  due  mostly  to  the  effect  of  year  over  year 
weakening  of  the  Euro  (“EUR”)  and  Great  Britain  Pound  (“GBP”)  in  relation  to  the  United  States 
Dollar (“USD”). Foreign exchange rates decreased reported distribution net revenues by approximately 
$14.9 million for the year ended March 31, 2006. Excluding the impact of changing foreign currency 
rates, our distribution net revenues decreased 1% year over year. 

Due to uncertainty with regard to the market, software pricing, and first-party hardware plans for current 
and next-generation consoles, we plan on releasing a more focused slate of titles in fiscal 2007. As a result,  
we  anticipate  revenue  will  decrease  in  fiscal  2007  in  comparison  to  the  record  net  revenues  achieved  in  
fiscal 2006. 

North America Publishing Net Revenues

(in thousands)
March 31,
2006

$710,040

% of
Consolidated
Net Revenues

48%

March 31,
2005

$696,325

% of
Consolidated
Net Revenues

50%

Increase/
(Decrease)

$13,715

Percent 
Change

2%

North  America  publishing  net  revenues  increased  2%  from  $696.3  million  for  the  year  ended  March  31, 
2005 to $710.0 million for the year ended March 31, 2006. The increase reflects our largest slate of releases 
in company history and expansion of our hand-held presence with products for PSP, NDS, and GBA. This 
was offset by weaker market conditions resulting in higher provisions for returns and price protection. North 
America  publishing  net  revenues  decreased  as  a  percentage  of  consolidated  net  revenues  from  50%  for  the 
year  ended  March  31,  2005  to  48%  for  the  year  ended  March  31,  2006.  The  decrease  is  due  to  a  larger 
increase in our international publishing net revenues due to successful expansion efforts into new territories 
and the strong performance of our affiliate titles in Europe. 

21

International Publishing Net Revenues

(in thousands)
March 31,
2006

$444,623

% of
Consolidated
Net Revenues

31%

March 31,
2005

$376,404

% of
Consolidated
Net Revenues

26%

Increase/
(Decrease)

$68,219

Percent 
Change

18%

International publishing net revenues increased by 18% from $376.4 million for the year ended March 31, 
2005 to $444.6 million for the year ended March 31, 2006. Additionally, international publishing net revenues 
as a percentage of consolidated net revenues increased from 26% for the year ended March 31, 2005 to 31% 
for the year ended March 31, 2006. The increases were due mainly to our successful expansion efforts into new 
territories combined with strong performance from our affiliate label products which included the successful 
LucasArts’  titles,  Star  Wars:  Revenge  of  the  Sith  and  Star  Wars  Battlefront  II.  The  increase  in  international 
publishing net revenues was partially offset by a weakening of the EUR and the GBP in relation to the USD 
of approximately $14.5 million. Excluding the impact of changing foreign currency rates, our international 
publishing net revenues increased 22% year over year. In the coming year, we will continue to focus on 
expanding our international publishing capabilities and direct-selling efforts in both the European and Asia-
Pacific markets.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Publishing Net Revenues by Platform
Publishing net revenues increased 8% from $1,072.7 million for the year ended March 31, 2005 to $1,154.7 
million  for  the  year  ended  March  31,  2006.  The  following  table  details  our  publishing  net  revenues  by  
platform and as a percentage of total publishing net revenues for the years ended March 31, 2006 and 2005 
(in thousands):

Publishing Net Revenues

PC

Console

Sony PlayStation 2
Microsoft Xbox
Microsoft Xbox360
Nintendo GameCube
Other

Total console

Hand-held

Game Boy Advance
PlayStation Portable
Nintendo Dual Screen

22

Total hand-held

Total publishing  
net revenues

Year Ended 
March 31, 
2006

% of 
Publishing 
Net Revs 

Year Ended 
March 31, 
2005

% of 
Publishing 
Net Revs 

Increase/ 
(Decrease)

Percent 
Change

$  183,457 

16%

$  220,087 

21%

$ (36,630)

(17%)

 422,239
 205,864
102,809
 80,964 
 469

 812,345 

 79,738 
52,016
27,107

 158,861 

36%
18%
9%
7%
—%

70%

 7%
5%
2%

14%

 417,310
 196,894
—
 96,936
 2,807

 713,947

 101,796 
19,200
17,699

 138,695 

39%
18%
—%
9%
—%

66%

 9%
2%
2%

13%

 4,929
 8,970
 102,809
 (15,972)
 (2,338)

 98,398

 (22,058)
 32,816
 9,408

 20,166

 1%
5%
—%
(16%)
(83%)

 14%

(22%)
171%
53%

15%

$ 1,154,663 

100%

$ 1,072,729

100%

$  81,934

 8%

Personal Computer Net Revenues

(in thousands)
March 31,
2006

$183,457

% of
Publishing
Net Revenues

16%

March 31,
2005

$220,087

% of
Publishing
Net Revenues

21%

Increase/
(Decrease)

$(36,630)

Percent 
Change

(17%)

Net revenues from sales of titles for the PC decreased 17% from $220.1 million and 21% of publishing net 
revenues for the year ended March 31, 2005 to $183.5 million and 16% of publishing net revenues for the 
year ended March 31, 2006. The decrease in both absolute dollars and as a percentage of publishing revenue 
was  due  to  the  slate  of  PC  titles  released  in  fiscal  2005  in  comparison  to  fiscal  2006.  In  fiscal  2005,  we 
released  the  highly  successful  PC  titles  Doom  3  and  Rome:  Total  War  and  also  had  strong  continued  sell 
through of our catalog title, Call of Duty. Although we had strong sales from our fiscal 2006 PC titles, Call of 
Duty 2, The Movies, and Quake 4, in fiscal 2005, according to NPD Funworld, we were the only publisher to 
have  three  top-ten  PC  titles  for  calendar  year  2004.  We  expect  fiscal  2007  PC  publishing  net  revenues  to 
decrease in absolute dollars due to a more focused slate of titles in fiscal 2007 which includes only one PC 
exclusive  title,  Enemy  Territory:  Quake  Wars  and  one  expansion  pack,  The  Movies:  Stunts  and  Effects.  We 
expect  fiscal  2007  PC  publishing  net  revenues  as  a  percentage  of  total  publishing  net  revenues  to  remain 
consistent with fiscal 2006. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Sony PlayStation 2 Net Revenues

(in thousands)
March 31,
2006

$422,239

% of
Publishing
Net Revenues

36%

March 31,
2005

$417,310

% of
Publishing
Net Revenues

39%

Increase/
(Decrease)

$4,929

Percent 
Change

1%

Net revenues from sales of titles for the PS2 increased 1% from $417.3 million for the year ended March 31, 
2005  to  $422.2  million  for  the  year  ended  March  31,  2006.  The  slight  increase  was  primarily  due  to  an 
increase in the number of major titles released for the PS2 from seven major titles in fiscal 2005 to nine major 
titles in fiscal 2006. This increase was offset by an increase in the provision for returns and price protection 
on new releases due to weaker market conditions. In addition, Madagascar, which was our fifth best selling 
PS2 title for fiscal 2006 in terms of units sold, was released at a lower initial retail pricing point of $39.99 
compared to $49.99 for comparable children’s titles in fiscal 2005. As a percentage of publishing net revenues, 
net revenues from sales of titles for the PS2 decreased from 39% for the year ended March 31, 2005 to 36% 
for the year ended March 31, 2006. The decrease is due to a change in our platform revenue mix due to the 
introduction of the Xbox360. We expect the installed base of PS2 to continue to grow in fiscal 2007, although 
at a slower rate than in previous years, due to the anticipated release of the next-generation PS3 console sys-
tem in calendar 2006. However, due to the market uncertainty involving the transition to the next-generation 
console systems, we plan on releasing a more focused slate in fiscal 2007 resulting in a significant decrease in 
PS2 titles from fiscal 2006 where we had the largest slate of titles in our history. As a result, we expect net 
revenues from sales of titles for the PS2 to decrease in fiscal 2007 in comparison to fiscal 2006. We expect the 
release of the PS3 to have a small impact on fiscal 2007 net revenues given the initially low installed base.

Microsoft Xbox Net Revenues
% of
Publishing
Net Revenues

(in thousands)
March 31,
2006

$205,864

18%

March 31,
2005

$196,894

% of
Publishing
Net Revenues

18%

Increase/
(Decrease)

$8,970

Percent 
Change

5%

23

Net revenues from sales of titles for the Xbox increased 5% from $196.9 million for the year ended March 31, 
2005 to $205.9 million for the year ended March 31, 2006 and held steady as a percentage of publishing net 
revenues at 18%. The increase was primarily attributable to the strong performance of our first quarter fiscal 
2006 Xbox exclusive release of Doom 3 which had no comparable Xbox exclusive title released in fiscal 2005. 
This  increase  was  offset  by  increased  provisions  for  returns  and  price  protection  in  anticipation  of  quicker 
required pricing actions as a result of the introduction of the Xbox360, which is expected to result in a gradual 
slowdown in sales for the Xbox as customers upgrade or anticipate upgrading to the next-generation platform. 
We expect our fiscal 2007 net revenues from sales of titles for the Xbox to decrease versus fiscal 2006 due to 
fewer anticipated title releases for the Xbox in fiscal 2007 combined with a declining customer base as the 
Xbox360 hardware becomes more readily available and its installed base grows. 

Microsoft Xbox360 Net Revenues

(in thousands)
March 31,
2006

$102,809

% of
Publishing
Net Revenues

9%

March 31,
2005

$—

% of
Publishing
Net Revenues

—%

Increase/
(Decrease)

$102,809

Percent 
Change

— %

The Xbox360 was released in November 2005 and was the first of the next-generation hardware to be released. 
Consistent with our goal of having a significant presence at the launch of each new platform, we released four 
titles concurrently with the release of the Xbox360, Call of Duty 2, THAW, Quake 4, and GUN. All of these  

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

titles were released at premium retail pricing of $59.99. Although limited by hardware availability in fiscal 
2006, we experienced strong sales of these four titles, and, according to NPD Funworld, Call of Duty 2 was 
the number one title on the Xbox360 and had the highest attach rate of any console launch in video game 
history. We expect the Xbox360 to provide significant opportunity for us in the upcoming fiscal years. In 
fiscal 2007, we expect net revenues from sales of titles for the Xbox360 to continue to increase over what we 
achieved in fiscal 2006.

Nintendo GameCube Net Revenues

(in thousands)
March 31,
2006

$80,964

% of
Publishing
Net Revenues

7%

March 31,
2005

$96,936

% of
Publishing
Net Revenues

9%

Increase/
(Decrease)

$(15,972)

Percent 
Change

(16%)

Net revenues from sales of titles for the Nintendo GameCube decreased 16% from $96.9 million for the year 
ended March 31, 2005 to $81.0 million for the year ended March 31, 2006. Despite an increase in the number 
of titles released for the GameCube from seven major titles for the year ended March 31, 2005 to nine major 
titles for the year ended March 31, 2006, the releases in fiscal 2006, which included GUN, Call of Duty 2: Big 
Red One, THAW, and True Crime: New York City, were less geared toward the demographics of the GameCube 
audience as compared to our fiscal 2005 title releases, which included Spider-Man 2 and Shrek 2. Additionally, 
Madagascar, which was our top selling title on the GameCube in fiscal 2006, was released at a lower initial 
retail pricing of $39.99 as compared to Spider-Man 2 and Shrek 2, which were both released at an initial retail 
price of $49.99.  Madagascar was our top selling title on the GameCube for fiscal 2006 and although it  
performed  strongly,  it  compares  to  fiscal  2005  where  our  top  two  selling  titles  on  the  GameCube  were  
Spider-Man 2 and Shrek 2, each of which outperformed Madagascar. We expect fiscal 2007 net revenues for 
the GameCube to decrease over fiscal 2006 due to our more focused fiscal 2007 title slate and the next- 
generation  platforms  gaining  market  share  over  current-generation  platforms  such  as  the  GameCube.  It  is 
anticipated  that  Nintendo  will  release  their  next-generation  console,  the  Wii,  in  calendar  2006.  Given  the 
initially low installed base, we expect the release of the Wii to have little initial impact on our net revenues.

24

Hand-held

(in thousands)
March 31,
2006

$158,861

% of
Publishing
Net Revenues

14%

March 31,
2005

$138,695

% of
Publishing
Net Revenues

13%

Increase/
(Decrease)

$20,166

Percent 
Change

15%

Net revenues from sales of titles for the hand-held for the year ended March 31, 2006 increased 15% from the 
prior fiscal year, from $138.7 million to $158.9 million. Additionally, hand-held net revenues as a percentage 
of publishing net revenues increased from 13% for the year ended March 31, 2005 to 14% for the year ended 
March 31, 2006. The increases were due to the worldwide introductions of the NDS and PSP hand-held plat-
forms  in  late  fiscal  2005  and  the  continued  growth  of  their  installed  base  throughout  fiscal  2006,  which 
resulted in hand-held titles being sold across  more  platforms. In addition, compared to  the other  hand-held 
platforms, titles for the PSP have a higher retail pricing point of $49.99. The major titles driving hand-held net 
revenues in fiscal 2006 were Madagascar, Madagascar: Operation Penguin, Fantastic Four, Ultimate Spider-Man, 
and  Shrek  SuperSlam  for  the  GBA;  Madagascar,  Ultimate  Spider-Man,  Tony  Hawk’s  American  Sk8land,  and 
Shrek SuperSlam for the NDS; and THUG 2, Spider-Man 2, X-Men Legends II, and LucasArts’ Star Wars 
Battlefront II for the PSP. This compares to fiscal 2005 where the main titles driving hand-held net revenues 
were  Shrek  2,  Spider-Man  2,  and  DreamWorks’  Shark  Tale  for  the  GBA;  Spider-Man  2  for  the  NDS;  and 
THUG 2 and Spider-Man 2 for the PSP. With the installed base of the PSP, NDS, and GBA continuing to 
increase and the PSP expanding the demographic of the hand-held gamer, we expect that fiscal 2007 hand-
held net revenues to continue to increase year over year. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Overall
The platform mix of our future publishing net revenues will likely be impacted by a number of factors, includ-
ing the ability of hardware manufacturers to continue to increase their installed hardware base and the intro-
duction of new hardware platforms, as well as the performance of key product releases from our product release 
schedule. We expect that net revenues from console titles will continue to represent the largest component of 
our publishing net revenues with PS2 having the largest percentage of that business due to its larger installed 
hardware base. However, during fiscal 2007, we expect the introduction of the PS3 and Wii next-generation 
console systems and a higher installed base of the Xbox360 will continue to decrease the percentage of PS2 
business throughout the year. With the installed base of the NDS and PSP platforms continuing to increase, 
we also expect to see a continued increase in our hand-held business in line with the growth in the installed 
base in comparison to prior periods. Our net revenues from PC titles will be primarily driven by our product 
release schedule.

A significant portion of our revenues and profits are derived from a relatively small number of popular titles 
and brands each year as revenues and profits are significantly affected by our ability to release highly success-
ful titles. For example, for the year ended March 31, 2006, 20% of our consolidated net revenues and 26% of 
worldwide publishing net revenues were derived from net revenues from our Call of Duty 2, THAW, and Call 
of Duty 2: Big Red One titles. Though many of these titles have substantial production or acquisition costs and 
marketing  budgets,  once  a  title  recoups  these  costs,  incremental  net  revenues  directly  and  positively  impact 
operating profits resulting in a disproportionate amount of operating income being derived from these select 
titles.  We  expect  that  a  limited  number  of  titles  and  brands  will  continue  to  produce  a  disproportionately 
large amount of our net revenues and profits. 

Three key factors that could affect future publishing and distribution net revenue performance are console 
hardware pricing, software pricing, and transitions in console platforms. As console hardware moves through 
its  life  cycle,  hardware  manufacturers  typically  enact  price  reductions.  Reductions  in  the  price  of  console 
hardware typically result in an increase in the installed base of hardware owned by consumers. Historically, 
we have also seen that lower console hardware prices put downward pressure on software pricing. While we 
expect console software launch pricing for the Xbox360 to hold at $59.99, we have noticed downward pressure 
on  the  prices  of  current-generation  software.  Additionally,  when  new  console  platforms  are  announced  or 
introduced into the market, such as the upcoming 2006 calendar year releases of the PS3 and Wii and the 
November 2005 release of the Xbox360, consumers typically reduce their purchases of game console entertain-
ment  software  products  for  current  console  platforms  in  anticipation  of  new  platforms  becoming  available. 
During these periods, sales of our game console entertainment software products may be expected to slow or 
even decline until new platforms are introduced and achieve wide consumer acceptance. 

25

Distribution Net Revenues
% of
Consolidated
Net Revenues

(in thousands)
March 31,
2006

$313,337

21%

March 31,
2005

$333,128

% of
Consolidated
Net Revenues

24%

Increase/
(Decrease)

$(19,791)

Percent 
Change

(6%)

Distribution net revenues for the year ended March 31, 2006 decreased 6% from the prior fiscal year, from 
$333.1  million  to  $313.3  million.  Foreign  exchange  rates  decreased  reported  distribution  net  revenues  by 
approximately $14.9 million for the year ended March 31, 2006. Excluding the impact of the changing foreign 
currency rates, our distribution net revenues decreased $4.9 million or 1% year over year. The remaining year 
over  year  decrease  was  primarily  due  to  the  termination  of  relationships  with  unprofitable  publishers  and 
stronger third-party releases in fiscal 2005. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The mix of distribution net revenues between hardware and software sales varied year over year with approx-
imately 20% of distribution net revenues from hardware sales in the year ended March 31, 2006 as compared 
to 13% in the prior fiscal year. This was mainly attributed to the release of the PSP in Europe in the second 
quarter of fiscal 2006 and the release of the Xbox360 in November 2005. In both fiscal years, hardware sales 
were principally comprised of sales of console hardware. The mix of future distribution net revenues will be 
driven  by  a  number  of  factors  including  the  occurrence  of  further  hardware  price  reductions  instituted  by 
hardware manufacturers, the introduction of new hardware platforms, and our ability to establish and main-
tain  distribution  agreements  with  hardware  manufacturers  and  third-party  software  publishers.  We  expect 
our fiscal 2007 distribution net revenues to decrease when compared with fiscal 2006 due to uncertainty with 
regard to the software market as a result of the transition from current-generation console system to the next-
generation Xbox360, PS3, and Wii and a more focused slate of Activision titles.

Costs and Expenses

Cost of Sales—Product Costs 
% of
Consolidated
Net Revenues

(in thousands)
March 31,
2006

$734,874

50%

March 31,
2005

$658,949

% of
Consolidated
Net Revenues

47%

Increase/
(Decrease)

$75,925

Percent 
Change

12%

Cost  of  sales—product  costs  represented  50%  and  47%  of  consolidated  net  revenues  for  the  years  ended 
March 31, 2006 and 2005, respectively. In absolute dollars, cost of sales—product costs increased 12% from 
$658.9 million for the year ended March 31, 2005 to $734.9 million for the year ended March 31, 2006. The 
primary factors affecting the increase in cost of sales—product costs in absolute dollars and as a percentage of 
consolidated net revenues were:

26

•   Volume growth in our European territories of LucasArts’ Star Wars: Episode III Revenge of the Sith, and 
Star Wars Battlefront II. LucasArts’ titles are part of our affiliate label program and carry a significantly 
higher product cost than Activision developed titles. 

•   Write-downs of inventory costs for certain titles in fiscal 2006 in the amount of $14.5 million due to the 
high level of inventory for certain titles at the end of our third quarter of fiscal 2006. At the end of  
the third quarter of fiscal 2006 we reviewed the levels of inventory and determined that, due to lower 
than  expected  re-orders  caused  by  weaker  market  conditions  and  the  ongoing  console  transition,  we 
anticipated that certain titles in our inventory would likely be sold below its original cost.

•   A decrease in our PC net revenues as a percentage of publishing net revenues from 21% in fiscal 2005 to 
16% in fiscal 2006. Products for PC typically have lower costs of sales—product costs associated with 
them as they do not require royalty payments to hardware manufacturers. 

•   An increase in provision for returns and price protection throughout fiscal 2006 from 12% of net revenues 
in fiscal 2005 compared to 18% of net revenues in fiscal 2006, due to challenging market conditions 
and the ongoing console transition. 

•   An  increase  in  consolidated  net  revenues  of  4%  from  $1,405.9  million  for  the  year  ended  March  31, 

2005 to $1,468.0 million for the year ended March 31, 2006. 

•   Reduced pricing on a number of catalog titles as well as new releases in our kids genre. 

We expect cost of sales—product costs as a percentage of net revenues to remain relatively flat as a percentage 
of revenue in fiscal 2007 as compared to fiscal 2006. This is primarily due to slightly higher product costs 
related to next-generation titles offset by higher retail pricing on next-generation titles which are anticipated 
to retail for $59.99. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Cost of Sales—Software Royalties and Amortization
% of
Publishing
Net Revenues

(in thousands)
March 31,
2006

March 31,
2005

% of
Publishing
Net Revenues

$147,822

13%

$123,800

12%

Increase/
(Decrease)

$24,022

Percent 
Change

19%

Cost of sales—software royalties and amortization for the year ended March 31, 2006 increased as a percent-
age of publishing net revenues from the prior fiscal year, from 12% to 13%. In absolute dollars, cost of sales 
—software royalties and amortization for the year ended March 31, 2006 also increased from the prior fiscal 
year, from $123.8 million to $147.8 million. The increases in cost of sales—software royalties and amortiza-
tion in both absolute dollars and as a percentage of publishing net revenues were mainly due to:

•   Impairment charges and recoverability write-offs of $12.6 million in fiscal 2006. We performed a detailed 
review of capitalized costs for released titles and determined that expected future revenues, given the change 
in market conditions, on certain titles would not support the remaining capitalized software balance on 
these titles. As a result, we incurred a $3.8 million recoverability charge on these titles in fiscal 2006. In 
addition, we reviewed future recoverability of capitalized amounts on titles in development and deter-
mined that one of our titles, to be released in fiscal 2007, was unlikely to fully recover capitalized costs 
given the change in expectations as a result of weaker market conditions and uncertainty involved in the 
console transition and, as a result, took an impairment charge of $8.8 million on this title. 

•   Overall continued increases in costs to develop titles for additional platforms, particularly those titles 

released for the more technologically advanced next-generation console platforms. 

Due to market uncertainty associated with the ongoing console transition to the next-generation hardware 
and our more focused fiscal 2007 title slate, we expect costs of sales—software royalties and amortization to 
decrease in fiscal 2007 in proportion to the expected decrease in net revenues.

27

Cost of Sales—Intellectual Property Licenses

(in thousands)
March 31,
2006

$57,666

% of
Publishing
Net Revenues

5%

March 31,
2005

$62,197

% of
Publishing
Net Revenues

6%

Increase/
(Decrease)

$(4,531)

Percent 
Change

(7%)

Cost of sales—intellectual property licenses for the year ended March 31, 2006 decreased in absolute dollars 
and as a percentage of publishing net revenues over the same period last year, from $62.2 million to $57.7 and 
from 6% to 5%, respectively. The decreases in both absolute dollars and as a percentage of publishing net 
revenues were due mainly to a one-time benefit related to the settlement of an intellectual property claim in 
the second quarter of fiscal 2006. The number of titles with associated intellectual property remained rela-
tively flat year over year. In fiscal 2006, we released the following titles with associated intellectual property: 
Doom 3 for the Xbox, Madagascar, Fantastic Four, Ultimate Spider-Man, X-Men Legends II, THAW, Quake IV, 
and  Shrek  SuperSlam.  In  fiscal  2005  we  released  the  following  titles  with  associated  intellectual  property: 
Spider-Man 2, Shrek 2, Shark Tale, X-Men Legends, THUG 2, Lemony Snicket’s A Series of Unfortunate Events, 
and Doom 3. We expect cost of sales—intellectual property licenses for fiscal 2007 to remain relatively flat as 
a  percentage  of  publishing  net  revenues  but  to  decrease  in  absolute  dollars  in  proportion  to  the  expected 
decrease in net revenues in fiscal 2007. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Product Development

(in thousands)
March 31,
2006

$131,782

% of
Publishing
Net Revenues

11%

March 31,
2005

$86,543 

% of
Publishing
Net Revenues

8%

Increase/
(Decrease)

$45,239

Percent 
Change

52%

Product development expenses for the year ended March 31, 2006 increased as a percentage of publishing net 
revenues from the prior fiscal year, from 8% to 11%. In absolute dollars, product development expenses for 
the year ended March 31, 2006 also increased from the prior fiscal year, from $86.5 million to $131.8 million. 
The increase in product development expenses both in absolute dollars and as a percentage of publishing net 
revenues was due to:

•   Increased development, quality assurance, and outside developer costs as a result of the development of 

more technologically advanced titles across more platforms.

•   Product cancellation charges of $11.4 million, including termination fees, incurred during fiscal 2006. 
Given the market conditions, the lower than expected performance of some of our third quarter fiscal 
2006 releases, and risks associated with console transition, we performed a thorough review of our upcom-
ing  product  slate.  To  better  align  opportunities  associated  with  the  next-generation  console  platforms 
with income potential and risks associated with certain titles in development, we canceled development 
of certain titles and permanently removed them from our future title slate. 

•   Increased  costs  in  fiscal  2006  related  to  the  full  year  operation  of  three  recently  acquired  studios, 
Vicarious  Visions,  Inc.,  Toys  for  Bob,  Inc.,  and  Beenox,  Inc.,  as  well  as  costs  incurred  to  fund  more 
product development capacity at certain studios.

28

For fiscal 2007, we expect product development costs to increase as a percentage of net revenues due to the 
increased costs related to developing more technologically advanced titles for the next-generation console 
systems. Over time, we intend to offset increased development costs of the next-generation console systems by 
sharing technologies and tools across multiple platforms, increasing our development schedules to facilitate a 
longer  pre-production  phase  and  more  predictable  workflow  times,  and  outsourcing  certain  areas  of  game 
development to lower cost service providers. 

Sales and Marketing

(in thousands)
March 31,
2006

$283,220

% of
Consolidated
Net Revenues

19%

March 31,
2005

$230,058

% of
Consolidated
Net Revenues

16%

Increase/
(Decrease)

$53,162

Percent 
Change

23%

Sales and marketing expenses of $283.2 million and $230.1 million represented 19% and 16% of consoli-
dated net revenues for the years ended March 31, 2006 and 2005, respectively. The increases in both absolute 
dollars and as a percentage of net revenues was primarily generated by our publishing business as a result of 
significant marketing programs including television and in-theatre ad campaigns and in-store promotions to 
support our biggest product release slate in company history. The increase in sales and marketing investment 
as a percentage of net revenues was a result of additional sales and marketing investment during the key holi-
day season which did not provide the revenue increase that was anticipated at the time that the marketing 
costs were incurred.

We expect sales and marketing expense to decrease on both an absolute basis and as a percentage of consoli-
dated net revenues in fiscal 2007 due to a more focused slate in fiscal 2007 and due to a more targeted sales 
and marketing plan. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

General and Administrative

(in thousands)
March 31,
2006

$94,679

% of
Consolidated
Net Revenues

7%

March 31,
2005

$59,739

% of
Consolidated
Net Revenues

4%

Increase/
(Decrease)

$34,940 

Percent 
Change

58%

General and administrative expenses for the year ended March 31, 2006 increased $34.9 million over the same 
period last year, from $59.7 million to $94.7 million. As a percentage of consolidated net revenues, general and 
administrative expenses increased from 4% to 7%. The increases were primarily due to an increase in personnel 
costs including costs related to European territory expansion, separation and severance costs associated with a 
less than 7% reduction in workforce in the fourth quarter of fiscal 2006, increased bad debt write-offs, an 
increase in foreign currency transaction losses, and increased legal costs.

We expect general and administrative expenses to decrease in absolute dollars in fiscal 2007 as we realize the 
benefits of a more efficient cost structure resulting from the recent workforce realignment partially offset by 
increases  in  compensation  expense  related  to  the  implementation  of  the  Financial  Accounting  Standards 
Board Statement No. 123 (revised 2004), Share-Based Payment.

Operating Income

(in thousands)

Publishing
Distribution

Consolidated

March 31, 
2006

$ (3,984)
21,941

$ 17,957 

% of 
Segment 
Net Revs 

—%
7%

1%

March 31, 
2005

$ 160,826
23,745

$ 184,571

% of 
Segment 
Net Revs 

15%
7%

13%

Increase/
(Decrease)

$(164,810)
 (1,804)

Percent 
Change

(102%)
(8%)

$(166,614)

 (90%)

29

Publishing  operating  income  for  the  year  ended  March  31,  2006  decreased  $164.8  million  from  the  same 
period last year, from $160.8 million to an operating loss of $4.0 million. Changes in exchange rates related 
to the year over year weakening of the EUR, GBP, and Australian dollar (“AUD”) in relation to the USD did 
not have a material impact on publishing operating income. The decrease is primarily due to:

•  Increased sales and marketing spending to support our large title release slate.
•   An increase in provision for returns and price protection throughout fiscal 2006 from 12% of net revenues 
in fiscal 2005 compared to 18% of net revenues in fiscal 2006, due to challenging market conditions 
and the ongoing console transition. 

•   Cancellation, impairment, and earn-out recoverability charges totaling $24.0 million taken in fiscal 2006. 
See additional description of charges incurred in the cost of sales—software royalties and amortization 
and the product development discussions. 

•   Write-downs of inventory costs of $14.5 million taken during fiscal 2006. See additional description in 

the cost of sales—product costs discussion. 

Distribution operating income for the year ended March 31, 2006 decreased over the same period last year, from 
$23.7 million to $21.9 million. The decrease was primarily due to the impact of changes in foreign currency 
rates  on  distribution  operating  income  of  approximately  $1.4  million.  Excluding  the  impact  of  changes  in 
foreign currency rates, distribution operating income for the year ended March 31, 2006 decreased approxi-
mately $0.4 million or 2% from the same period last year. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Investment Income, Net

(in thousands)
March 31,
2006

$30,630

% of
Consolidated
Net Revenues

2%

March 31,
2005

$13,092

% of
Consolidated
Net Revenues

1%

Increase/
(Decrease)

$17,538

Percent 
Change

134%

Investment income, net for the year ended March 31, 2006 was $30.6 million as compared to $13.1 million 
for  the  year  ended  March  31,  2005.  The  increase  was  primarily  due  to  higher  invested  balances  combined 
with rising yields, a realized gain in the first quarter of fiscal 2006 of $1.3 million on the sale of an invest-
ment in common stock, and a realized gain of $2.9 million on the sale of a cost basis investment during the 
year ended March 31, 2006 as compared to 2005. 

Provision for Income Taxes
% of
Pre-Tax
Income

(in thousands)
March 31,
2006

$6,688

14%

March 31,
2005

$59,328

% of
Pre-Tax
Income

30%

Increase/
(Decrease)

$(52,640)

Percent 
Change

(89%)

The income tax provision of $6.7 million for the year ended March 31, 2006 reflects our effective income tax 
rate of 13.8%. The significant items that generated the variance between our effective rate and our statutory 
rate of 35% were research and development tax credits and the impact of foreign tax rate differentials, partially 
offset by an increase in our deferred tax asset valuation allowance and state taxes. The realization of deferred 
tax assets depends primarily on the generation of future taxable income. We believe that it is more likely than 
not that we will generate taxable income sufficient to realize the benefit of net deferred tax assets recognized.

30

Net Income
Net income for the year ended March 31, 2006 was $41.9 million or $0.14 per diluted share, as compared 
to $138.3 million or $0.50 per diluted share for the year ended March 31, 2005.

Results of Operations—Fiscal Years Ended March 31, 2005 and 2004

Net Revenues
We  primarily  derive  revenue  from  sales  of  packaged  interactive  software  games  designed  for  play  on  video 
game consoles (such as the PS2, Xbox, and GameCube), PCs, and hand-held game devices (such as the GBA, 
NDS, and PSP). We also derive revenue from our distribution business in Europe that provides logistical and 
sales services to third-party publishers of interactive entertainment software, our own publishing operations, 
and third-party manufacturers of interactive entertainment hardware. 

The following table details our consolidated net revenues by business segment and our publishing net revenues 
by territory for the years ended March 31, 2005 and 2004 (in thousands):

For the years ended March 31,

2005

2004

Increase/
(Decrease)

Percent 
Change

Publishing net revenues

North America 

Europe
Other

Total international

Total publishing net revenues
Distribution net revenues

Consolidated net revenues

$  696,325

$ 446,812

$ 249,513

341,946 
34,458 

 197,300 
21,620 

376,404 

218,920

1,072,729
333,128

665,732
281,924

144,646
12,838

157,484

406,997
51,204

$ 1,405,857

$ 947,656 

$ 458,201

56%

73%
59%

72%

61%
18%

48%

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Consolidated net revenues increased 48% from $947.7 million for the year ended March 31, 2004 to $1,405.9 
million for the year ended March 31, 2005. This increase was principally generated by our publishing busi-
ness. The increase in consolidated net revenues was driven by the following:

•   Strong  performances  from  our  publishing  business  on  the  releases  of  our  largest  ever  lineup  of  titles 
including: Spider-Man 2, Call of Duty: Finest Hour, THUG 2, Shrek 2, X-Men Legends, Doom 3, Lemony 
Snicket’s A Series of Unfortunate Events, Shark Tale, Cabela’s Big Game Hunter 2005, and Rome: Total War. 
The strength of these titles combined with the significant sales and marketing investment led to over ten 
million-unit selling titles and achievement of our goal of having four multi-million-unit selling titles. 
We also had strong catalog sales from a number of our franchises including Tony Hawk, True Crime, 
Spider-Man, and Call of Duty. As a result of the strong performance of our key fiscal 2005 releases, we 
were able to maintain the original price points for those titles for an extended period of time.

•   Continued focus on international publishing expansion with the opening of offices in Spain and Italy 
and an increased focus on other territories contributing to an increase in International Publishing revenues 
of 72% over fiscal 2004. 

•   An increase in our hand-held platform presence growing consolidated hand-held revenues by $118.7 million 
or 274% from $43.3 million for the year ended March 31, 2004 to $162.0 million for the year ended 
March 31, 2005. This was driven by a significant increase in the number of GBA titles released from 
four titles in fiscal 2004 to eleven titles in fiscal 2005, and by the introduction of the PSP and NDS 
platforms, for which we released a combined total of three titles. 

•   International net revenues benefited from the year over year strengthening of the Euro (“EUR”) and Great 
British Pound (“GBP”) in relation to the U.S. dollar. We estimate that foreign exchange rates increased 
reported  net  revenues  by  approximately  $55.3  million.  Excluding  the  impact  of  changing  foreign  
currency rates, our international net revenues increased 31% year over year.

North America Publishing Net Revenues

(in thousands)
March 31,
2005

$696,325

% of
Consolidated
Net Revenues

50%

March 31,
2004

$446,812

% of
Consolidated
Net Revenues

47%

Increase/
(Decrease)

$249,513

Percent 
Change

56%

North America publishing net revenues increased 56% from $446.8 million for the year ended March 31, 
2004, to $696.3 million for the year ended March 31, 2005. The increase reflects the strong performance of 
our fiscal 2005 slate of titles, strong catalog sales from a number of our franchises, and a significant increase 
in our hand-held platform presence. 

International Publishing Net Revenues

(in thousands)
March 31,
2005

$376,404

% of
Consolidated
Net Revenues

26%

March 31,
2004

$218,920

% of
Consolidated
Net Revenues

23%

Increase/
(Decrease)

$157,484

Percent 
Change

72%

International publishing net revenues increased by 72% from $218.9 million for the year ended March 31, 
2004, to $376.4 million for the year ended March 31, 2005. International publishing also saw strong results 
from our 2005 titles, as well as strong fourth quarter performance in our LucasArts affiliate business. In addi-
tion, we had strong catalog sales from a number of our franchises, including Spider-Man, Call of Duty, Tony 
Hawk, and True Crime. There also was a positive strengthening of the EUR and the GBP in relation to the 
U.S.  dollar  of  approximately  $29.0  million.  Excluding  the  impact  of  changing  foreign  currency  rates,  our 
international publishing net revenues increased 59% year over year. 

31

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Publishing Net Revenues by Platform
Publishing net revenues increased 61% from $665.7 million for the year ended March 31, 2004 to $1,072.7 mil-
lion for the year ended March 31, 2005. The following table details our publishing net revenues by platform and 
as a percentage of total publishing net revenues for the years ended March 31, 2005 and 2004 (in thousands):

Publishing Net Revenues

PC

Console

Sony PlayStation 2
Microsoft Xbox
Nintendo GameCube
Other

Total console

Hand-held

Game Boy Advance
PlayStation Portable
Nintendo Dual Screen
Other

32

Total hand-held

Total publishing  
net revenues

Year Ended 
March 31, 
2005

% of 
Publishing 
Net Revs 

Year Ended 
March 31, 
2004

% of 
Publishing 
Net Revs 

Increase/ 
(Decrease)

Percent 
Change

$  220,087 

21%

$ 132,369 

20%

$  87,718

66%

 417,310
196,894
96,936 
2,807

713,947 

101,642 
19,200
17,699
154

 138,695 

39%
18%
9%
—%

66%

 9%
2%
2%
—%

13%

 289,048
 145,111
 52,909
 21,350

 508,418

 24,621 
—
—
324

 24,945 

43%
22%
8%
3%

76%

 4%
—%
—%
—%

4%

 128,262
 51,783
 44,027
 (18,543)

205,529

 77,021
19,200
17,699
(170)

44%
36%
83%
(87%)

 40%

313%
—%
—%
(52%)

113,750

456%

$ 1,072,729 

100%

$ 665,732

100%

$ 406,997

61%

Personal Computer Net Revenues

(in thousands)
March 31,
2005

$220,087

% of
Publishing
Net Revenues

21%

March 31,
2004

$132,369 

% of
Publishing
Net Revenues

20%

Increase/
(Decrease)

$87,718

Percent 
Change

66%

Net revenues from sales of titles for the PC increased 66% from $132.4 million for the year ended March 31, 
2004 to $220.1 million for the year ended March 31, 2005. Driving the increase were the fiscal 2005 releases 
of Doom 3 and Rome: Total War combined with continued strong sell through of our catalog title, Call of Duty. 
According to NPD, we were the only publisher to have three top-ten PC titles for calendar year 2004: Doom 3, 
Call of Duty, and Rome: Total War. Also contributing to the increase in net revenues from sales of titles for the 
PC was an increase in the total number of titles shipped from eight in fiscal 2004 to fifteen in fiscal 2005. 

Sony PlayStation 2 Net Revenues

(in thousands)
March 31,
2005

$417,310

% of
Publishing
Net Revenues

39%

March 31,
2004

$289,048 

% of
Publishing
Net Revenues

43%

Increase/
(Decrease)

$128,262

Percent 
Change

44%

Net revenues from sales of titles for the PS2 increased 44% from $289.0 million for the year ended March 31, 
2004 to $417.3 million for the year ended March 31, 2005. The increase was primarily due to strong, world-
wide sales of several of our fiscal 2005 releases including THUG 2, Call of Duty: Finest Hour, X-Men Legends, 
Spider-Man  2,  Shrek  2,  Shark  Tale,  Lemony  Snicket’s  A  Series  of  Unfortunate  Events,  and  Cabela’s  Big  Game 
Hunter 2005. In fiscal 2005, we released thirteen titles for PS2 compared to ten in fiscal 2004 which included: 
True Crime: Streets of L.A., Tony Hawk’s Underground, X2: Wolverine’s Revenge, Return to Castle Wolfenstein, 
Cabela’s Dangerous Hunts, and Cabela’s Deer Hunt 2004 Season. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Microsoft Xbox Net Revenues
% of
Publishing
Net Revenues

(in thousands)
March 31,
2005

$196,894

18%

March 31,
2004

$145,111 

% of
Publishing
Net Revenues

22%

Increase/
(Decrease)

$51,783

Percent 
Change

36%

Net revenues from sales of titles for the Xbox increased 36% from $145.1 million for the year ended March 31, 
2004 to $196.9 million for the year ended March 31, 2005. Though the number of new Xbox titles remained 
relatively consistent from fiscal 2004 to fiscal 2005, we were able to increase our Xbox sales in both the North 
America and international markets. The increase was primarily due to strong worldwide sales of several of our 
Xbox titles including THUG 2, Call of Duty: Finest Hour, X-Men Legends, Spider-Man 2, Shrek 2, Shark Tale, 
Greg Hastings’ Tournament Paintball, and Cabela’s Big Game Hunter 2005. The increase was also affected by 
an increased installed base of the Xbox due mainly to the price cuts on the Xbox hardware in calendar 2004. 

Nintendo GameCube Net Revenues

(in thousands)
March 31,
2005

$96,936

% of
Publishing
Net Revenues

9%

March 31,
2004

$52,909 

% of
Publishing
Net Revenues

8%

Increase/
(Decrease)

$44,027

Percent 
Change

83%

Net revenues from sales of titles for the Nintendo GameCube increased 83% from $52.9 million for the year 
ended March 31, 2004 to $96.9 million for the year ended March 31, 2005. The increase is primarily due to 
the increase in the number of GameCube new title releases from five in fiscal 2004 to eight in fiscal 2005. 
Also driving the increase in revenues was that the title slate in fiscal 2005 performed strongly as it was more 
targeted toward the demographic of the GameCube audience than the fiscal 2004 GameCube title slate. Our 
fiscal 2005 title slate was driven by new title releases of Shrek 2, Spider-Man 2, Shark Tale, Lemony Snicket’s A 
Series of Unfortunate Events, THUG 2, and Call of Duty: Finest Hour. Fiscal 2004 GameCube revenues were 
driven mainly by releases of Tony Hawk’s Underground and True Crime: Streets of L.A. 

33

Hand-held

(in thousands)
March 31,
2005

$138,695

% of
Publishing
Net Revenues

13%

March 31,
2004

$24,945 

% of
Publishing
Net Revenues

4%

Increase/
(Decrease)

$113,750

Percent 
Change

456%

Net revenues from sales of titles for the hand-held for the year ended March 31, 2005 increased 456% from 
the prior fiscal year, from $24.9 million to $138.7 million. This was driven mainly by a significant increase 
in  the  number  of  GBA  titles  released  from  four  titles  in  fiscal  2004  to  eleven  titles  in  fiscal  2005  and  the 
introduction of two new hand-held devices, NDS, which was released worldwide, and PSP, which was released 
in North America. We successfully executed our strategy of having a high-quality presence at the launch of 
both the NDS and PSP platforms with one title based on the Spider-Man franchise at the launch of the NDS 
and two titles based on the Spider-Man and Tony Hawk franchises for the launch of the PSP. In addition to 
the increase in the number of GBA titles released, we implemented a customized marketing plan for the GBA 
platform and demographic to support a strong slate of new releases including THUG 2, Shrek 2: Beg for Mercy!, 
Shark Tale, Lemony Snicket’s A Series of Unfortunate Events, Spider-Man 2, and Shrek 2 which were all targeted 
toward the demographic of the GBA audience. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overall
A significant portion of our revenues and profits is derived from a relatively small number of popular titles and 
brands each year as revenues and profits are significantly affected by our ability to release highly successful or 
“hit” titles. For example, for the year ended March 31, 2005, 31% of our consolidated net revenues and 41% 
of worldwide publishing net revenues were derived from net revenues from our Spider-Man 2, THUG 2, and 
Call of Duty: Finest Hour titles. Though many titles have substantial production or acquisition costs and mar-
keting budgets, once a title recoups these costs, incremental net revenues directly and positively impact operat-
ing profits resulting in a disproportionate amount of operating income being derived from these select titles. 

Distribution Net Revenues
% of
Consolidated
Net Revenues

(in thousands)
March 31,
2005

$333,128

24%

March 31,
2004

$281,924

% of
Consolidated
Net Revenues

30%

Increase/
(Decrease)

$51,204

Percent 
Change

18%

Distribution net revenues for the year ended March 31, 2005 increased 18% from the prior fiscal year, from 
$281.9 million to $333.1 million. Excluding the impact of the changing foreign currency rates, our distribu-
tion net revenues increased 9% year over year. About half of this increase was due to the positive impact of the 
year over year strengthening of the EUR and the GBP in relation to the U.S. dollar. The increase was primarily 
due to the continued growth in the industry wide software market, an increase in sales to mass merchants, as 
well as a change in the product mix. The mix of distribution net revenues between hardware and software 
sales varied year over year with approximately 13% of distribution net revenues from hardware sales in the 
year ended March 31, 2005 as compared to 28% in the prior fiscal year. This was mainly attributed to an 
increase in business with large, mass-market customers that generate a higher percentage of sales from soft-
ware. In both fiscal years, hardware sales were principally comprised of sales of console hardware. 

34

Costs and Expenses

Cost of Sales—Product Costs
% of
Consolidated
Net Revenues

(in thousands)
March 31,
2005

$658,949 

47%

March 31,
2004

$475,541

% of
Consolidated
Net Revenues

50%

Increase/
(Decrease)

$183,408

Percent 
Change

39%

Cost  of  sales—product  costs  represented  47%  and  50%  of  consolidated  net  revenues  for  the  years  ended 
March 31, 2005 and 2004, respectively. In absolute dollars, cost of sales—product costs increased 39% due 
to  significantly  higher  sales  in  fiscal  2005  as  compared  to  fiscal  2004.  The  primary  factors  affecting  the 
reduction in the cost of sales—product costs as a percentage of consolidated net revenues were:

•   Increased  ability  to  maintain  premium  pricing  on  “big  proposition”  titles  for  the  year  ended  

March 31, 2005.

•   An  increase  in  publishing  net  revenues  from  sales  of  PC  titles  by  66%  year  over  year.  PC  publishing 
revenues  as  a  percent  of  publishing  net  revenues  for  the  year  also  grew  from  20%  to  21%.  PC  titles 
typically have lower product costs associated with them.

•   A lower percentage of revenues generated from our distribution business, which is a lower margin busi-

ness, in fiscal 2005 as compared to fiscal 2004. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Cost of Sales—Software Royalties and Amortization
% of
Publishing
Net Revenues

(in thousands)
March 31,
2005

March 31,
2004

% of
Publishing
Net Revenues

$123,800

12%

$59,744 

9%

Increase/
(Decrease)

$64,056

Percent 
Change

107%

Cost of sales—software royalties and amortization for the year ended March 31, 2005 increased as a percent-
age of publishing net revenues from the prior fiscal year, from 9% to 12%. In absolute dollars, cost of sales—
software royalties and amortization for the year ended March 31, 2005 also increased from the prior fiscal 
year,  from  $59.7  million  to  $123.8  million.  This  increase  was  due  to  an  increase  in  the  number  of  titles 
released as well as an increase in the overall costs to develop games. This compares to fiscal 2004 in which  
a  higher  proportion  of  revenues  were  derived  from  internally  developed  titles  with  lower  associated  game 
development costs. 

Cost of Sales—Intellectual Property Licenses

(in thousands)
March 31,
2005

$62,197

% of
Publishing
Net Revenues

6%

March 31,
2004

$31,862 

% of
Publishing
Net Revenues

5%

Increase/
(Decrease)

$30,335

Percent 
Change

95%

Cost of sales—intellectual property licenses for the year ended March 31, 2005 increased in absolute dollars 
and as a percentage of publishing net revenues over the same period last year, from 5% to 6%. The increases 
in both absolute dollars and as a percentage of publishing net revenues were due to the release of more titles 
with associated licensed intellectual property as well as continued strong catalog sales of titles with associated 
licensed intellectual property compared to the titles released in fiscal 2004 for which a higher proportion of 
revenues was derived  from titles that were internally  developed  with  no  associated intellectual property.  In 
fiscal 2005 we released the following titles with associated intellectual property: Spider-Man 2, Shrek 2, Shark 
Tale, X-Men Legends, THUG 2, Lemony Snicket’s A Series of Unfortunate Events, and Doom 3. In fiscal 2004, 
two  of  our  top  performing  titles,  True  Crime:  Streets  of  L.A.  and  Call  of  Duty,  were  based  on  our  wholly-
owned original intellectual property. 

35

Product Development

(in thousands)
March 31,
2005

$86,543

% of
Publishing
Net Revenues

8%

March 31,
2004

$97,859 

% of
Publishing
Net Revenues

15%

Increase/
(Decrease)

$(11,316)

Percent 
Change

(12%)

Product development expenses for the year ended March 31, 2005 decreased as a percentage of publishing net 
revenues from the prior fiscal year, from 15% to 8%. In absolute dollars, product development expenses for 
the year ended March 31, 2005 also decreased from the prior fiscal year, from $97.9 million to $86.5 million. 
The decrease in product development as a percentage of publishing net revenues and in absolute dollars pri-
marily resulted from a pre-tax charge of approximately $21 million taken in the third quarter of fiscal 2004 
related to the cancellation of products which were believed to be unlikely to produce an acceptable level of 
return on our investment. Excluding the impact of the pre-tax charge, product development expenses for the 
year ended March 31, 2005 increased by approximately $9.7 million. This increase was attributable to higher 
game development costs as development time and team sizes as well as quality assurance time increased due 
to enhanced production values and to support more complex and robust gaming experiences. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Sales and Marketing

(in thousands)
March 31,
2005

$230,058 

% of
Consolidated
Net Revenues

16%

March 31,
2004

$128,221

% of
Consolidated
Net Revenues

14%

Increase/
(Decrease)

$101,837

Percent 
Change

79%

Sales and marketing expenses of $230.1 million and $128.2 million represented 16% and 14% of consoli-
dated net revenues for the years ended March 31, 2005 and 2004, respectively. The increases in both absolute 
dollars and as a percentage of net revenues was primarily generated by our publishing business as a result of 
significant marketing programs, including television and in-theatre ad campaigns and in-store promotions, 
run in support of our key fiscal 2005 “big proposition” title releases Spider-Man 2, Shrek 2, Doom 3, Shark 
Tale, X-Men Legends, THUG 2, Call of Duty: Finest Hour, and Lemony Snicket’s A Series of Unfortunate Events. 
Our experience has shown that this increased spending will lengthen the product sales life cycle and add to 
the long-term prospects of the respective product lines.

General and Administrative

(in thousands)
March 31,
2005

$59,739 

% of
Consolidated
Net Revenues

4%

March 31,
2004

$44,612

% of
Consolidated
Net Revenues

5%

Increase/
(Decrease)

$15,127 

Percent 
Change

34%

36

General and administrative expenses of $59.7 million and $44.6 million represented 4% and 5% of consoli-
dated  net  revenues  for  the  years  ended  March  31,  2005  and  2004,  respectively.  The  increase  in  absolute  
dollars was primarily due to an increase in headcount and related costs to support business growth, as well  
as an increase in professional services fees to support Sarbanes-Oxley related compliance. The decrease as a 
percentage of consolidated net revenues was due mainly to the significant increase in sales volume.

Operating Income

(in thousands)

Publishing
Distribution

Consolidated

March 31, 
2005

$ 160,826
23,745

$ 184,571 

% of 
Segment 
Net Revs 

15%
7%

13%

March 31, 
2004

$  93,223
16,594

$ 109,817

% of 
Segment 
Net Revs 

Increase/
(Decrease)

Percent 
Change

14%
6%

12%

$ 67,603
7,151

$ 74,754

73%
43%

 68%

Publishing  operating  income  for  the  year  ended  March  31,  2005  increased  $67.6  million  from  the  same 
period last year, from $93.2 million to $160.8 million. Excluding the impact of changes in foreign currency 
rates, publishing operating income for the year ended March 31, 2005 increased approximately $56.7 million 
from the same period last year. International publishing operating income for the year ended March 31, 2005 
benefited from the positive impact of the year over year strengthening of the EUR and the GBP in relation to 
the U.S. dollar. The $56.7 million increase is primarily due to:

•   Strong performance in both the North America and international markets of our fiscal 2005 title releases. 
The strong performance of the fiscal 2005 releases was driven by our largest lineup ever of big proposi-
tions, a record number of million-unit and multi-million unit titles, and an increased hand-held presence. 

Partially offset by:

•  Increased sales and marketing spending. 
•   Increased cost of sales—product costs, cost of sales—software royalties and amortization, and cost of 

sales—intellectual property licenses. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Distribution operating income for the year ended March 31, 2005 increased over the same period last year, 
from $16.6 million to $23.7 million. Excluding the impact of changes in foreign currency rates, distribution 
operating  income  for  the  year  ended  March  31,  2005  increased  approximately  $5.4  million  from  the  same 
period last year. Distribution operating income for the year ended March 31, 2005 benefited from the posi-
tive impact of the year over year strengthening of the EUR and the GBP in relation to the U.S. dollar. The 
$5.4 million increase was primarily due to continued growth industry wide in the software market combined 
with a change in the product mix of hardware versus software sales as software tends to be a higher margin 
business. 

Investment Income, Net

(in thousands)
March 31,
2005

$13,092 

% of
Consolidated
Net Revenues

1%

March 31,
2004

$6,175

% of
Consolidated
Net Revenues

—%

Increase/
(Decrease)

$6,917 

Percent 
Change

112%

Investment income, net for the year ended March 31, 2005 was $13.1 million as compared to $6.2 million for 
the year ended March 31, 2004. The increase was primarily due to higher invested balances combined with 
rising yields during the year ended March 31, 2005 as compared to 2004.

Provision for Income Taxes
% of
Pre-Tax
Income

(in thousands)
March 31,
2005

$59,328

30%

March 31,
2004

$38,277

% of
Pre-Tax
Income

33%

Increase/
(Decrease)

$21,051

Percent 
Change

55%

37

The income tax provision of $59.3 million for the year ended March 31, 2005 reflects our effective income tax 
rate of 30%. The significant items that generated the variance between our effective rate and our statutory rate 
of 35% were research and development tax credits and the impact of foreign tax rate differentials, partially 
offset by an increase in our deferred tax asset valuation allowance and state taxes. The realization of deferred 
tax assets depends primarily on the generation of future taxable income. We believe that it is more likely than 
not that we will generate taxable income sufficient to realize the benefit of net deferred tax assets recognized.

Net Income
Net income for the year ended March 31, 2005 was $138.3 million or $0.50 per diluted share, as compared 
to $77.7 million or $0.30 per diluted share for the year ended March 31, 2004.

Selected Quarterly Operating Results
Our quarterly operating results have in the past varied significantly and will likely vary significantly in the 
future,  depending  on  numerous  factors,  several  of  which  are  not  under  our  control.  Our  business  also  has 
experienced and is expected to continue to experience significant seasonality, largely due to consumer buying 
patterns and our product release schedule focusing on those patterns. Net revenues typically are significantly 
higher during the fourth calendar quarter, primarily due to the increased demand for consumer software during 
the year-end holiday buying season. Accordingly, we believe that period to period comparisons of our operating 
results are not necessarily meaningful and should not be relied upon as indications of future performance. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following table is a comparative breakdown of our quarterly results for the immediately preceding eight 
quarters (amounts in thousands, except per share data):

March 31, 
2006 

$188,125
128,309

Dec. 31, 
2005

$816,242
498,325

Sept. 30, 
2005

$222,540
141,458

June 30, 
2005

$241,093
172,270

March 31, 
2005

$203,861
141,544

Dec. 31, 
2004

$680,094
397,292

Sept. 30, 
2004

$310,626
187,091

June 30, 
2004

$211,276
119,019

 (26,115)
 (9,219)

84,067
67,945

 (26,547)
 (13,242)

(13,448)
 (3,585)

 (2,899)
3,573

137,079
97,262

34,658
25,543

15,733
11,957

 (0.03)

0.25

 (0.05)

 (0.01)

0.01

0.39

0.10

0.05

For the quarters ended

Net revenues
Cost of sales
Operating income  

(loss)

Net income (loss)
Basic earnings  

(loss) per share(1)
Diluted earnings  
(loss) per share(1)

 0.04
(1)  Consolidated  financial  information  has  been  restated  for  the  effect  of  our  four-for-three  stock  split  effected  in  the  form  of  a  33 1⁄ 3%  stock 

 (0.03)

 (0.05)

 (0.01)

0.35

0.09

0.01

0.23

dividend to shareholders of record as of October 10, 2005, paid October 24, 2005.

Liquidity and Capital Resources 

Sources of Liquidity

(in thousands)
As of and for the year ended March 31, 

38

Cash and cash equivalents
Short-term investments

Percentage of total assets
Cash flows provided by operating activities
Cash flows used in investing activities
Cash flows provided by financing activities

2006

$ 354,331
590,629

2005

$  313,608 
527,256

Increase/
(Decrease)

$  40,723
63,373

$ 944,960

$  840,864 

$  104,096

67%

64%

$  86,007
(85,796)
45,088

$  215,309
(143,896)
72,654

$ (129,302)
58,100
(27,566)

As  of  March  31,  2006,  our  primary  source  of  liquidity  is  comprised  of  $354.3  million  of  cash  and  cash 
equivalents  and  $590.6  million  of  short-term  investments.  Over  the  last  two  years,  our  primary  sources  of 
liquidity have included cash on hand at the beginning of the year and cash flows generated from continuing 
operations. We have also generated significant cash flows from the issuance of our common stock to employees 
through the exercise of options, which is described in more detail below in “Cash Flows from Financing Activities.” 
We have not utilized debt financing as a significant source of cash flows. However, we do have available at 
certain of our international locations, credit facilities, which are described below in “Credit Facilities,” that 
can be utilized if needed. 

In August 2003, we filed with the Securities and Exchange Commission two amended shelf registration state-
ments, including the base prospectuses therein. The first shelf registration statement, on Form S-3, allows us, 
at any time, to offer any combination of securities described in the base prospectus in one or more offerings 
with an aggregate initial offering price of up to $500,000,000. Unless we state otherwise in the applicable 
prospectus supplement, we expect to use the net proceeds from the sale of the securities for general corporate 
purposes,  including  capital  expenditures,  working  capital,  repayment  or  reduction  of  long-term  and  short-
term debt, and the financing of acquisitions and other business combinations. We may invest funds that we 
do not immediately require in marketable securities.

The  second  shelf  registration  statement,  on  Form  S-4,  allows  us,  at  any  time,  to  offer  any  combination  of 
securities described in the base prospectus in one or more offerings with an aggregate initial offering price of up 
to $250,000,000 in connection with our acquisition of the assets, business, or securities of other companies 
whether by purchase, merger, or any other form of business combination.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

We believe that we have sufficient working capital ($923.9 million at March 31, 2006), as well as proceeds 
available from our international credit facilities, to finance our operational requirements for at least the next 
twelve months, including purchases of inventory and equipment, the funding of the development, production, 
marketing and sale of new products, and the acquisition of intellectual property  rights  for  future products 
from third parties.

Cash Flows from Operating Activities
The primary source of cash flows from operating activities typically have included the collection of customer 
receivables generated by the sale of our products, offset by payments to vendors for the manufacture, distribu-
tion, and marketing of our products, third-party developers and intellectual property holders, and our own 
employees. A significant operating use of our cash relates to our continued investment in software development 
and  intellectual  property  licenses.  We  spent  approximately  $193.9  million  and  $126.9  million  in  the  years 
ended March 31, 2006 and 2005, respectively, in connection with the acquisition of publishing or distribution 
rights for products being developed by third parties, the execution of new license agreements granting us long-
term rights to intellectual property of third parties, as well as the capitalization of product development costs 
relating to internally developed products. The increase period over period is primarily due to new agreements 
with  DreamWorks  Animation  SKG,  Marvel  Enterprises,  and  Hasbro  Properties  Group,  all  of  which  were 
signed in fiscal 2006. We expect that we will continue to make significant expenditures relating to our invest-
ment in software development and intellectual property licenses. Our future cash commitments relating to 
these investments are detailed below in “Commitments.” Cash flows from operations are affected by our ability 
to release highly successful or “hit” titles. Though many of these titles have substantial production or acquisi-
tion costs and marketing expenditures, once a title recoups these costs, incremental net revenues typically will 
directly and positively impact cash flows. 

For the years ended March 31, 2006 and 2005, cash flows from operating activities were $86.0 million and 
$215.3  million,  respectively.  The  principal  components  comprising  cash  flows  from  operating  activities  for 
the  year  ended  March  31,  2006,  included  favorable  operating  results  and  collection  of  accounts  receivable 
partially offset by investment in software development and intellectual property licenses. See an analysis of the 
change in key balance sheet accounts below in “Key Balance Sheet Accounts.” We expect that a primary source 
of future liquidity, both short-term and long-term, will be the result of cash flows from continuing operations. 

39

Cash Flows from Investing Activities
The primary source of cash used in investing activities typically have included capital expenditures, acquisi-
tions of privately held interactive software development companies, and the net effect of purchases and sales/
maturities of short-term investment vehicles. The goal of our short-term investments is to maximize return 
while minimizing risk, maintaining liquidity, coordinating with anticipated working capital needs, and  
providing for prudent investment diversification. 

For the years ended March 31, 2006 and 2005, cash flows used in investing activities were $85.8 million and 
$143.9 million, respectively. For the year ended March 31, 2006, cash flows used in investing activities were 
primarily the result of capital expenditures, the increase in short-term investments, and business acquisitions. 
We have historically financed our acquisitions through the issuance of shares of common stock or a combination 
of common stock and cash. We will continue to evaluate potential acquisition candidates as to the benefit 
they bring to us.

Cash Flows from Financing Activities
The primary source of cash provided by financing activities have related to transactions involving our com-
mon stock, including the issuance of shares of common stock to employees and the public, and the purchase 
of treasury shares. We have not utilized debt financing as a significant source of cash flows. However, we do 
have available at certain of our international locations, credit facilities, which are described below in “Credit 
Facilities,” that can be utilized if needed. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

For the years ended March 31, 2006 and 2005, cash flows from financing activities were $45.1 million and 
$72.7 million, respectively. The cash provided by financing activities for the year ended March 31, 2006 was 
the result of the issuance of common stock related to employee stock option and stock purchase plans. During 
fiscal  2003,  our  Board  of  Directors  authorized  a  buyback  program  under  which  we  can  repurchase  up  to 
$350.0 million of our common stock. Under the program, shares may be purchased as determined by man-
agement  and  within  certain  guidelines,  from  time  to  time,  in  the  open  market  or  in  privately  negotiated 
transactions,  including  privately  negotiated  structured  stock  repurchase  transactions  and  through  transac-
tions  in  the  options  markets.  Depending  on  market  conditions  and  other  factors,  these  purchases  may  be 
commenced or suspended at any time or from time to time without prior notice. In the past, we have entered 
into structured stock repurchase transactions that were settled in cash or stock based on the market price of 
our  common  stock  on  the  date  of  the  settlement.  Upon  settlement,  we  either  had  our  capital  investment 
returned with a premium or received shares of our common stock, depending, respectively, on whether the 
market price of our common stock was above or below a pre-determined price agreed in connection with each 
such transaction. As of March 31, 2006, we had approximately $226.2 million available for utilization under 
the buyback program and no outstanding structured stock repurchase transactions. We actively manage our 
capital structure as a component of our overall business strategy. Accordingly, in the future, when we deter-
mine  that  market  conditions  are  appropriate,  we  may  seek  to  achieve  long-term  value  for  the  shareholders 
through,  among  other  things,  new  debt  or  equity  financings  or  refinancings,  share  repurchases,  and  other 
transactions involving our equity or debt securities. 

Key Balance Sheet Accounts
Accounts Receivable
(amounts in thousands)

40

Gross accounts receivable
Net accounts receivable

March 31, March 31,

2006

2005

$127,035 
 28,782 

$178,335
109,144

Increase/
(Decrease)

$(51,300)
 (80,362)

The decrease in gross accounts receivable was primarily the result of:

•   Late fourth quarter fiscal 2005 North American releases of THUG 2 Remix and Spider-Man 2 for the 
PSP.  Both  titles  were  released  concurrently  with  the  release  of  the  PSP  platform  in  late  March  2005. 
There were no corresponding new releases in the fourth quarter of fiscal 2006. 

•   The fourth quarter fiscal 2005 releases of three affiliate titles, Mercenaries, Star Wars: Knights of the Old 
Republic II, and Star Wars: Republic Commando, in our European territories. There was only one affiliate 
title  released  in  our  European  territories  in  the  fourth  quarter  of  fiscal  2006,  LucasArts’  Star  Wars: 
Empire at War, which was only released on PC.

Reserves for returns, price protection and bad debt increased from $69.2 million at March 31, 2005 to $98.3 
million at March 31, 2006 while reserves as a percentage of gross receivables increased from 39% to 77%. 
This increase was largely due to increased reserves for returns and price protections related to weak market 
conditions  and  the  uncertainty  involved  in  the  ongoing  console  transition.  Reserves  for  returns  and  price 
protection  are  a  function  of  the  number  of  units  and  pricing  of  titles  in  retail  inventory  (see  Notes  to 
Consolidated Financial Statements, Note 1: Summary of Significant Accounting Policies: Allowances for 
Returns, Price Protection, Doubtful Accounts, and Inventory Obsolescence). 

Inventories
(amounts in thousands)

Inventories

March 31, March 31,

2006

2005

Increase/
(Decrease)

$61,483 

$48,018

$13,465

Inventories have increased as a result of lower than expected performance on certain fiscal 2006 third quarter 
title releases. Uncertainties in the marketplace due to the current console transition cycle as well as changes in 
retailer buying patterns led to a buildup in inventories at the end of the third quarter of fiscal 2006, primarily 
in our Publishing business segment. As a result of the buildup in inventory levels, for the year ended March 
31,  2006  we  had  write-downs  of  inventory  costs  for  certain  titles  in  the  amount  of  $14.5  million,  as  we 
anticipate that certain titles in our current inventory will be sold below its original cost. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Software Development
(amounts in thousands)

Software development

March 31, March 31,

2006

2005

Increase/
(Decrease)

$60,619 

$91,614

$(30,995)

The decrease in software development was primarily the result of more titles in development at March 31, 
2005 to support our fiscal 2006 title slate which was the largest in our history. As we plan a more focused title 
slate in fiscal 2007 due to the market uncertainty involved in the console transition, we have fewer titles in 
development than at the end of fiscal 2005. 

Intellectual Property Licenses
(amounts in thousands)

Intellectual property licenses

March 31, March 31,

2006

2005

Increase/
(Decrease)

$87,046 

$35,726

$51,320

The increase in intellectual property licenses was primarily the result of continued investment in intellectual 
property licenses totaling $82.3 million year-to-date. In the third quarter of fiscal 2006, we further extended 
our exclusive licensing agreement with Marvel Enterprises by signing a multi-year extension to our current 
video  game  licensing  agreement  for  the  Spider-Man  and  X-Men  franchises.  This  agreement  grants  us  the 
exclusive rights to develop and publish video games based on Marvel’s comic book franchises Spider-Man and 
X-Men. We also signed an agreement with Spider-Man Merchandising LP in the third quarter of fiscal 2006, 
to extend our exclusive worldwide rights to publish entertainment software products based on movie sequels 
subsequent  to  Spider-Man  3  or  new  television  series  to  be  produced  based  upon  certain  Marvel  characters 
through  2017.  Additionally,  in  our  third  quarter  of  fiscal  2006  we  signed  a  multi-year  agreement  with 
DreamWorks Animation SKG which extended our exclusive video game rights to future films in the “Shrek” 
franchise  beyond  “Shrek  the  Third,”  as  well  as  titles  based  on  several  other  films  currently  planned  or  in 
development.  In  the  fourth  quarter  of  fiscal  2006,  we  signed  an  agreement  with  Hasbro  Properties  Group 
granting us the global rights, excluding Japan, to develop console, hand-held, and PC games based on Hasbro’s 
“Transformers” brand.

41

Accounts Payable
(amounts in thousands)

Accounts payable

March 31, March 31,

2006

2005

Increase/
(Decrease)

$88,994 

$108,984

$(19,990)

The decrease in accounts payable was primarily the result of a high level of payables at March 31, 2005 related 
to inventory purchases by our publishing business as a result of the release of Doom 3 for the Xbox in April 
2005. There were no new releases early in the first quarter of fiscal 2007.

Accrued Expenses
(amounts in thousands)

Accrued expenses

March 31, March 31,

2006

2005

Increase/
(Decrease)

$103,169 

$98,067

$5,102

The increase in accrued expenses was primarily driven by increased payroll accruals and separation and sever-
ance costs associated with a less than 7% reduction in workforce in the fourth quarter of fiscal 2006, increased 
accruals for legal costs, and increased co-op marketing support. The increase was partially offset by a reduced 
liability due to third parties on affiliate titles distributed during the fourth quarter of fiscal 2006 compared 
to the fourth quarter of fiscal 2005.

Credit Facilities
We have revolving credit facilities with our Centresoft subsidiary located in the UK (the “UK Facility”) and 
our NBG subsidiary located in Germany (the “German Facility”). The UK Facility provided Centresoft with 
the ability to borrow up to GBP 12.0 million ($21.0 million), including issuing letters of credit, on a revolving 
basis  as  of  March  31,  2006.  Furthermore,  under  the  UK  Facility,  Centresoft  provided  a  GBP  0.6  million 
($1.0 million) guarantee for the benefit of our CD Contact subsidiary as of March 31, 2006. The UK Facility 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

bore interest at LIBOR plus 2.0% as of March 31, 2006, is collateralized by substantially all of the assets of 
the subsidiary and expires in January 2007. The UK Facility also contains various covenants that require the 
subsidiary to maintain specified financial ratios related to, among others, fixed charges. As of March 31, 2006, 
we were in compliance with these covenants. No borrowings were outstanding against the UK Facility as of 
March 31, 2006. The German Facility provided for revolving loans up to EUR 0.5 million ($0.6 million) as 
of March 31, 2006, bore interest at a Eurocurrency rate plus 2.5%, is collateralized by certain of the subsid-
iary’s property and equipment and has no expiration date. No borrowings were outstanding against the German 
Facility as of March 31, 2006.

As of March 31, 2006, we maintained a $7.5 million irrevocable standby letter of credit. The standby letter of 
credit is required by one of our inventory manufacturers to qualify for payment terms on our inventory purchases. 
Under the terms of this arrangement, we are required to maintain on deposit with the bank a compensating 
balance, restricted as to use, of not less than the sum of the available amount of the letter of credit plus the 
aggregate amount of any drawings under the letter of credit that have been honored thereunder but not reim-
bursed. At March 31, 2006, the $7.5 million deposit is included in short-term investments as restricted cash.

As of March 31, 2006, our publishing subsidiary located in the UK maintained a EUR 2.5 million ($3.0 mil-
lion)  irrevocable  standby  letter  of  credit.  The  standby  letter  of  credit  is  required  by  one  of  our  inventory 
manufacturers to qualify for payment terms on our inventory purchases. The standby letter of credit does not 
require a compensating balance and is collateralized  by  substantially all of  the assets of the subsidiary  and 
expires in July 2006. As of March 31, 2006, we had EUR 1.0 million ($1.2 million) of outstanding amounts 
against this letter of credit.

42

Commitments
In the normal course of business, we enter into contractual arrangements with third parties for non-cancelable 
operating lease agreements for our offices, for the development of products, as well as for the rights to intel-
lectual property. Under these agreements, we commit to provide specified payments to a lessor, developer, or 
intellectual  property  holder,  based  upon  contractual  arrangements.  Typically,  the  payments  to  third-party 
developers  are  conditioned  upon  the  achievement  by  the  developers  of  contractually  specified  development 
milestones. These payments to third-party developers and intellectual property holders typically are deemed 
to  be  advances  and  are  recoupable  against  future  royalties  earned  by  the  developer  or  intellectual  property 
holder based on the sale of the related game. Additionally, in connection with certain intellectual property 
right  acquisitions  and  development  agreements,  we  will  commit  to  spend  specified  amounts  for  marketing 
support for the related game(s) which is to be developed or in which the intellectual property will be utilized. 
Additionally,  we  lease  certain  of  our  facitilites  and  equipment  under  non-cancelable  operating  lease  agree-
ments. Assuming all contractual provisions are met, the total future minimum commitments for these and 
other contractual arrangements in place as of March 31, 2006, are scheduled to be paid as follows (amounts 
in thousands):

Contractual Obligations

Fiscal year ending March 31, 

Facility & 
Equipment Leases

Developer
and IP

2007
2008
2009
2010
2011
Thereafter

Total

$12,980
13,443
12,652
11,709
9,415
21,651

$81,850

$  39,905
11,022
16,300
23,300
19,300
35,600

Marketing

Total

$17,120 
44,580 
6,100 
100 
100
—

$  70,005
69,045 
35,052 
35,109
28,815
57,251

$ 145,427

$68,000

$ 295,277 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

As of March 31, 2006 and 2005, we did not have any relationships with unconsolidated entities or financial 
parties, such as entities often referred to as structured finance or special purpose entities, which would have 
been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow 
or limited purposes. As such, we are not exposed to any financing, liquidity, market, or credit risk that could 
arise if we had engaged in such relationships. 

Related Parties
From August 2001 until September 2005, one of the members of our Board of Directors was an individual 
who is a partner in a law firm that has provided legal services to Activision for more than ten years. For the 
years ended March 31, 2005 and 2004, the years presented in this Annual Report for which that person was 
a member of the Board of Directors, the fees we paid to the law firm were an insignificant portion of the law 
firm’s total revenues. We believe that the fees charged to us by the law firm were competitive with the fees 
charged by other law firms. 

Financial Disclosure
We maintain internal controls over financial reporting, which generally include those controls relating to the 
preparation  of  our  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the 
United States of America. We also are focused on our “disclosure controls and procedures,” which as defined 
by the Securities and Exchange Commission are generally those controls and procedures designed to ensure 
that financial and non-financial information required to be disclosed in our reports filed with the Securities 
and  Exchange  Commission  is  reported  within  the  time  periods  specified  in  the  Securities  and  Exchange 
Commission’s rules and forms, and that such information is communicated to management, including our 
Chief Executive Officers and our Chief Financial Officer, as appropriate, to allow timely decisions regarding 
required disclosure. 

43

Our Disclosure Committee, which operates under the Board approved Disclosure Committee Charter and 
Disclosure  Controls  &  Procedures  Policy,  includes  senior  management  representatives  and  assists  executive 
management in its oversight of the accuracy and timeliness of our disclosures, as well as in implementing and 
evaluating  our  overall  disclosure  process.  As  part  of  our  disclosure  process,  senior  finance  and  operational 
representatives from all of our corporate divisions and business units prepare quarterly reports regarding their 
current quarter operational performance, future trends, subsequent events, internal controls, changes in inter-
nal controls, and other accounting and disclosure-relevant information. These quarterly reports are reviewed by 
certain key corporate finance representatives. These corporate finance representatives also conduct quarterly 
interviews on a rotating basis with the preparers of selected quarterly reports. The results of the quarterly reports 
and related interviews are reviewed by the Disclosure Committee. Finance representatives also conduct reviews 
with our senior management team, our internal and external counsel, and other appropriate personnel involved 
in the disclosure process, as appropriate. Additionally, senior finance and operational representatives provide 
internal certifications regarding the accuracy of information they provide that is utilized in the preparation of 
our periodic public reports filed with the Securities and Exchange Commission. Financial results and other 
financial information also are reviewed with the Audit Committee of the Board of Directors on a quarterly 
basis. As required by applicable regulatory requirements, the Chief Executive Officers and the Chief Financial 
Officer  review  and  make  various  certifications  regarding  the  accuracy  of  our  periodic  public  reports  filed 
with the Securities and Exchange Commission, our disclosure controls and procedures, and our internal con-
trol over financial reporting. With the assistance of the Disclosure Committee, we will continue to assess and 
monitor our disclosure controls and procedures, and our internal controls over financial reporting, and will 
make refinements as necessary.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Recently Issued Accounting Standards and Laws
On December 16, 2004, the Financial Accounting Standards Board (“FASB”) issued FASB Statement No. 123 
(revised 2004), “Share-Based Payment” (“SFAS No. 123R”), which is a revision of FASB Statement No. 123, 
“Accounting for Stock-Based Compensation” (“SFAS No. 123”). SFAS No. 123R supersedes APB Opinion 
No. 25, “Accounting for Stock Issued to Employees,” and amends FASB Statement No. 95, “Statement of Cash 
Flows.” Generally, the approach in SFAS No. 123R is similar to the approach described in SFAS No. 123. 
However, SFAS No. 123R requires all share-based payments to employees, including grants of employee stock 
options, to be recognized in the income statement based on their fair values. Pro forma disclosure is no longer 
an alternative.

SFAS No. 123R permits public companies to adopt its requirements using one of two methods:

•   A “modified prospective” method in which compensation cost is recognized beginning with the effec-
tive date (a) based on the requirements of SFAS No. 123R for all share-based payments granted after the 
effective date and (b) based on the requirements of SFAS No. 123 for all awards granted to employees 
prior to the effective date of SFAS No. 123R that remain unvested on the effective date.

•   A “modified retrospective” method which includes the requirements of the modified prospective method 
described above, but also permits entities to restate based on the amounts previously recognized under 
SFAS 123 for purposes of pro forma disclosures either (a) all prior periods presented or (b) prior interim 
periods of the year of adoption.

As permitted by SFAS No. 123, prior to April 1, 2006, we accounted for share-based payments to employees 
using  APB  No.  25’s  intrinsic  value  method  and,  as  such,  generally  recognized  no  compensation  cost  for 
employee stock options. Accordingly, the adoption of the SFAS No. 123R fair value method will have a sig-
nificant impact on our results of operations, although it will have no impact on our overall financial position. 
We  adopted  SFAS  No.  123R  on  April  1,  2006  using  the  “modified  prospective”  approach.  We  currently 
believe that the expensing of stock-based compensation will have an impact on our Consolidated Statement  
of Operations similar to our pro forma disclosure under SFAS No. 123 and expect an impact in fiscal 2007 of 
approximately $0.05 per share. 

44

On November 24, 2004, the FASB issued Statement No. 151, “Inventory Costs, an amendment of ARB No. 43, 
Chapter  4”  (“SFAS  No.  151”).  The  standard  requires  that  abnormal  amounts  of  idle  capacity  and  spoilage 
costs within inventory should be excluded from the cost of inventory and expensed when incurred. The provi-
sions of SFAS No. 151 are applicable to inventory costs incurred during fiscal years beginning after June 15, 
2005. We expect the adoption of SFAS No. 151 will not have a material impact on our financial position or 
results of operations.

On December 15, 2004, the FASB issued Statement No. 153 (“SFAS No. 153”), “Exchanges of Nonmonetary 
Assets—an amendment of Accounting Principles Board Opinion No. 29.” This standard requires exchanges 
of productive assets to be accounted for at fair value, rather than at carryover basis, unless (1) neither the asset 
received nor the asset surrendered has a fair value that is determinable within reasonable limits or (2) the trans-
actions lack commercial substance. The new standard is effective for nonmonetary asset exchanges occurring 
in fiscal periods beginning after June 15, 2005. The adoption of SFAS No. 153 did not have a material impact 
on our financial position or results of operations.

In May 2005, the FASB issued Statement No. 154 (“SFAS No. 154”), “Accounting Changes and Error Corrections 
—a replacement of APB Opinion No. 20 and FASB Statement No. 3.” SFAS No. 154 changes the require-
ments for the accounting and reporting of a change in accounting principle and correction of errors. Under 
previous guidance, changes in accounting principle were recognized as a cumulative effect in the net income 
of the period of the change. The new statement requires retrospective application of changes in accounting 
principle and correction of errors, limited to the direct effects of the change, to prior periods’ financial state-
ments, unless it is impracticable to determine either the period-specific effects or the cumulative effect of the 
change. SFAS No. 154 is effective for accounting changes and correction of errors made in fiscal years begin-
ning after December 15, 2005. In the event that we have an accounting change or an error correction, SFAS 
No. 154 could have a material impact on our consolidated financial statements.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

On  February  16,  2006,  the  FASB  issued  Statement  No.  155  (“SFAS  No.  155”),  “Accounting  for  Certain 
Hybrid Financial Instruments—an amendment of FASB Statements No. 133 and 140.” SFAS No. 155 amends 
FASB Statements No. 133, “Accounting for Derivative Instruments and Hedging Activities,” and No. 140, 
“Accounting  for  Transfers  and  Servicing  of  Financial  Assets  and  Extinguishments  of  Liabilities”  to  resolve 
issues addressed in Statement 133 Implementation Issue No. D1, “Application of Statement 133 to Beneficial 
Interests  in  Securitized  Financial  Assets.”  SFAS  No.  155  permits  fair  value  remeasurement  for  any  hybrid 
financial instrument that contains an embedded derivative that otherwise would require bifurcation; clarifies 
which  interest-only  strips  and  principal-only  strips  are  not  subject  to  the  requirements  of  Statement  133; 
establishes a requirement to evaluate interests in securitized financial assets to identify interests that are free-
standing derivatives or that are hybrid financial instruments that contain an embedded derivative requiring 
bifurcation; clarifies that concentrations of credit risk in the form of subordination are not embedded deriva-
tives;  and  amends  Statement  140  to  eliminate  the  prohibition  on  a  qualifying  special  purpose  entity  from 
holding a derivative financial instrument that pertains to a beneficial interest other than another derivative 
financial  instrument.  SFAS  No.  155  is  effective  for  all  financial  instruments  acquired  or  issued  after  the 
beginning of an entity’s first fiscal year that begins after September 15, 2006. We do not expect the adoption 
of SFAS No. 155 to have a material effect on our financial position or results of operations. 

On March 17, 2006, the  FASB  issued Statement  No.  156 (“SFAS  No. 156”), “Accounting  for  Servicing  of 
Financial Assets—an amendment of FASB Statement No. 140.” SFAS No. 156 amends Statement No. 140, 
“Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities,” with respect 
to the accounting for separately recognized servicing assets and servicing liabilities. SFAS No. 156 requires an 
entity  to  recognize  a  servicing  asset  or  servicing  liability  each  time  it  undertakes  an  obligation  to  service  a 
financial  asset  by  entering  into  a  servicing  contract  in  certain  situations;  requires  all  separately  recognized 
servicing assets and servicing liabilities to be initially measured at fair value, if practicable; permits either the 
amortization method or the fair value measurement method, as subsequent measurement methods for each class 
of separately recognized servicing assets and servicing liabilities; permits a one-time reclassification of avail-
able-for-sale securities to trading securities by entities with recognized servicing rights; and requires separate 
presentation of servicing assets and servicing liabilities subsequently measured at fair value in the statement of 
financial position and additional disclosures for all separately recognized servicing assets and servicing liabili-
ties. SFAS No. 156 is effective in the first fiscal year that begins after September 15, 2006. We do not expect 
the adoption of SFAS No. 156 to have a material effect on our financial position or results of operations. 

45

On October 22, 2004, the President of the United States signed the American Jobs Creation Act of 2004 (the 
“Act”) which contains a number of tax law modifications with accounting implications. For companies that 
pay  U.S.  income  taxes  on  manufacturing  activities  in  the  U.S.,  the  Act  provides  a  deduction  from  taxable 
income equal to a stipulated percentage of qualified income from domestic production activities. The manu-
facturing deduction provided by the Act replaces the extraterritorial income (“ETI”) deduction currently in 
place. We currently derive benefits from the ETI exclusion which was repealed by the Act. Our exclusion for 
fiscal 2006 and 2007 will be limited to 75% and 45% of the otherwise allowable exclusion and no exclusion will 
be available in fiscal 2008 and thereafter. The Act also creates a temporary incentive for U.S. multinationals 
to repatriate accumulated income earned abroad by providing an 85% dividends received deduction for cer-
tain dividends from controlled foreign corporations (“Homeland Investment Act”). The deduction is subject 
to a number of limitations. The Act also provides for other changes in tax law that will affect a variety of 
taxpayers. On December 21, 2004, the Financial Accounting Standards Board (“FASB”) issued two FASB 
Staff Positions (“FSP”) regarding the accounting implications of the Act related to (1) the deduction for quali-
fied domestic production activities and (2) the one-time tax benefit for the repatriation of foreign earnings. 
The FASB determined that the deduction for qualified domestic production activities should be accounted 
for as a special deduction under FASB Statement No. 109, Accounting for Income Taxes. The FASB also con-
firmed, that upon deciding that some amount of earnings will be repatriated, a company must record in that 
period the associated tax liability. The guidance in the FSPs apply to financial statements for periods ending 
after the date the Act was enacted. We have evaluated the Act and have concluded that we will not repatriate 
foreign earnings under the Homeland Investment Act Provisions.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Inflation
Our management currently believes that inflation has not had a material impact on continuing operations.

Quantitative and Qualitative Disclosures About Market Risk
Market risk is the potential loss arising from fluctuations in market rates and prices. Our market risk expo-
sures primarily include fluctuations in interest rates, foreign currency exchange rates, and market prices. Our 
market risk sensitive instruments are classified as instruments entered into for purposes “other than trading.” 
Our views on market risk are not necessarily indicative of actual results that may occur and do not represent 
the maximum possible gains and losses that may occur, since actual gains and losses will differ from those 
estimated,  based  upon  actual  fluctuations  in  interest  rates,  foreign  currency  exchange  rates,  market  prices, 
and the timing of transactions.

Interest Rate Risk
Our exposure to market rate risk for changes in interest rates relates primarily to our investment portfolio. We 
do not use derivative financial instruments in our investment portfolio. We manage our interest rate risk by 
maintaining an investment portfolio consisting primarily of debt instruments with high credit quality and 
relatively short average maturities. We also manage our interest rate risk by maintaining sufficient cash and 
cash equivalent balances such that we are typically able to hold our investments to maturity. As of March 31, 
2006, our cash equivalents and short-term investments included debt securities of $666.3 million.

The following table presents the amounts and related weighted average interest rates of our investment portfolio 
as of March 31, 2006 (amounts in thousands):

46

Cash equivalents:

Fixed rate
Variable rate

Short-term investments:

Fixed rate

Average 
Interest Rate

Amortized 
Cost

Fair 
Value

4.75%
4.59

$154,522
37,560

$154,368
37,560

3.87%

$535,251

$529,881

Our short-term investments generally mature between three months and thirty months.

Foreign Currency Exchange Rate Risk
We transact business in many different foreign currencies and may be exposed to financial market risk resulting 
from fluctuations in foreign currency exchange rates, particularly EUR, GBP, and AUD. The volatility of EUR, 
GBP,  and  AUD  (and  all  other  applicable  currencies)  will  be  monitored  frequently  throughout  the  coming 
year. When appropriate, we enter into hedging transactions in order to mitigate our risk from foreign currency 
fluctuations.  We  will  continue  to  use  hedging  programs  in  the  future  and  may  use  currency  forward  con-
tracts, currency options, and/or other derivative financial instruments commonly utilized to reduce financial 
market risks if it is determined that such hedging activities are appropriate to reduce risk. We do not hold or 
purchase any foreign currency contracts for trading purposes. As of March 31, 2006, we had no outstanding 
hedging contracts. 

Market Price Risk
With regard to the structured stock repurchase transactions described in Note 15 in the Notes to the Consoli-
dated Financial Statements, at those times when we have structured stock repurchase transactions outstanding, 
it is possible that at settlement we could take delivery of shares at an effective repurchase price higher than the 
then market price. As of March 31, 2006, we had no structured stock repurchase transactions outstanding.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Controls and Procedures

Evaluation of Disclosure Controls and Procedures
The Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) 
under the Exchange Act) are designed to reasonably assure that (i) information required to be disclosed in the 
Company’s reports filed under the Securities Exchange Act of 1934 is recorded, processed, summarized, and 
reported within the time periods specified in the Securities and Exchange Commission’s rules and forms and 
(ii) information is accumulated and communicated to management, including the Chief Executive Officers 
and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosures. A control 
system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that 
it will detect or uncover failures within the Company to disclose material information otherwise required to 
be set forth in our periodic reports. Inherent limitations to any system of disclosure controls and procedures 
include, but are not limited to, the possibility of human error and the circumvention or overriding of such 
controls  by  one  or  more  persons.  In  addition,  we  have  designed  our  system  of  controls  based  on  certain 
assumptions, which we believe are reasonable, about the likelihood of future events, and our system of con-
trols may therefore not achieve its desired purposes under all possible future events. 

The  Company’s  management,  with  the  participation  of  the  Chief  Executive  Officers  and  Chief  Financial 
Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures as of the end of 
the period covered by this report. Based on this controls evaluation, and subject to the limitations described 
above, the Chief Executive Officers and Chief Financial Officer concluded that, as of the end of the period 
covered by this report, our disclosure controls and procedures are effective to provide reasonable assurance 
that information required to be disclosed by the Company in the reports that it files or submits under the 
Exchange Act is recorded, processed, summarized, and reported on a timely basis.

Changes in Internal Control Over Financial Reporting
There was no change in our internal control over financial reporting (as such term is defined in Rules 13a-15(f ) 
and 15d-15(f ) under the Exchange Act) during our most recently completed fiscal quarter that has materially 
affected, or is reasonably likely to materially affect, our internal control over financial reporting.

47

Management’s Report on Internal Control Over Financial Reporting
The Company’s management is responsible for establishing and maintaining adequate internal control over 
financial reporting as such term is defined in Rules 13a-15(f ) and 15d-15(f ) under the Exchange Act. Under 
the  supervision  and  with  the  participation  of  the  Company’s  management,  including  our  Chief  Executive 
Officers and Chief Financial Officer, the Company conducted an evaluation of the effectiveness of its inter-
nal  control  over  financial  reporting  based  on  criteria  established  in  the  framework  in  Internal  Control—
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. 
Based on this evaluation, the Company’s management concluded that its internal control over financial 
reporting was effective as of March 31, 2006. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect mis-
statements. Also, projections of any evaluation of effectiveness to future periods are subject to the risks that 
controls may become inadequate because of changes in conditions, or that the degree of compliance with the 
policies and procedures may deteriorate. 

PricewaterhouseCoopers  LLP,  the  Company’s  independent  registered  public  accounting  firm  has  audited 
management’s assessment of the effectiveness of the Company’s internal control over financial reporting as of 
March 31, 2006 as stated in their report. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholders 
of Activision, Inc.: 

We have completed integrated audits of Activision, Inc.’s 2006 and 2005 consolidated financial statements 
and of its internal control over financial reporting as of March 31, 2006 and an audit of its 2004 consolidated 
financial statements in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Our opinions, based on our audits, are presented below.

Consolidated financial statements and financial statement schedule 
In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position 
of Activision, Inc. and its subsidiaries (the “Company”) at March 31, 2006 and 2005 and the results of their 
operations and their cash flows for each of the three years in the period ended March 31, 2006 in conformity 
with accounting principles generally accepted in the United States of America. These financial statements are 
the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial 
statements based on our audits. We conducted our audits of these statements in accordance with the stand-
ards of the Public Company Accounting Oversight Board (United States). Those standards require that we 
plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit of financial statements includes examining, on a test basis, evidence support-
ing  the  amounts  and  disclosures  in  the  financial  statements,  assessing  the  accounting  principles  used  and 
significant estimates made by management, and evaluating the overall financial statement presentation. We 
believe that our audits provide a reasonable basis for our opinion. 

48

Internal control over financial reporting 
Also, in our opinion, management’s assessment, included in Management’s Report on Internal Control Over 
Financial Reporting, that the Company maintained effective internal control over financial reporting as of 
March  31,  2006  based  on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the 
Committee of Sponsoring Organizations of the Treadway Commission (COSO), is fairly stated, in all mate-
rial respects, based on those criteria. Furthermore, in our opinion, the Company maintained, in all material 
respects, effective internal control over financial reporting as of March 31, 2006, based on criteria established 
in Internal Control—Integrated Framework issued by the COSO. The Company’s management is responsible 
for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of 
internal control over financial reporting. Our responsibility is to express opinions on management’s assess-
ment and on the effectiveness of the Company’s internal control over financial reporting based on our audit. 
We conducted our audit of internal control over financial reporting in accordance with the standards of the 
Public  Company  Accounting  Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and 
perform  the  audit  to  obtain  reasonable  assurance  about  whether  effective  internal  control  over  financial 
reporting was maintained in all material respects. An audit of internal control over financial reporting includes 
obtaining an understanding of internal control over financial reporting, evaluating management’s assessment, 
testing and evaluating the design and operating effectiveness of internal control, and performing such other 
procedures  as  we  consider  necessary  in  the  circumstances.  We  believe  that  our  audit  provides  a  reasonable 
basis for our opinions. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external pur-
poses in accordance with generally accepted accounting principles. A company’s internal control over finan-
cial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; 
(ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial 
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of 
the company are being made only in accordance with authorizations of management and directors of the com-
pany; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisi-
tion, use, or disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstate-
ments. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls 
may become inadequate because of changes in conditions, or that the degree of compliance with the policies 
or procedures may deteriorate. 

PricewaterhouseCoopers LLP 
Los Angeles, California 
June 9, 2006 

49

Consolidated Balance Sheets

(in thousands, except share data)
As of March 31,

Assets

Current assets:

Cash and cash equivalents
Short-term investments
Accounts receivable, net of allowances of $98,253 and $69,191 at 

March 31, 2006 and 2005, respectively

Inventories
Software development
Intellectual property licenses
Deferred income taxes
Other current assets

Total current assets

Software development
Intellectual property licenses
Property and equipment, net
Deferred income taxes
Other assets
Goodwill

Total assets

50

Liabilities and Shareholders’ Equity

Current liabilities:

Accounts payable
Accrued expenses

Total current liabilities

Other liabilities

Total liabilities

Commitments and contingencies (Note 13)
Shareholders’ equity:

Preferred stock, $.000001 par value, 3,750,000 shares authorized,  

no shares issued at March 31, 2006 and 2005

Series A Junior Preferred stock, $.000001 par value, 1,250,000 shares 

authorized, no shares issued at March 31, 2006 and 2005

Common stock, $.000001 par value, 450,000,000 and 225,000,000 
shares authorized, 277,020,898 and 268,040,831 shares issued and 
outstanding at March 31, 2006 and 2005, respectively 

Additional paid-in capital
Retained earnings 
Accumulated other comprehensive income
Unearned compensation

Total shareholders’ equity

Total liabilities and shareholders’ equity

The accompanying notes are an integral part of these consolidated financial statements.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

2006

2005

$  354,331
590,629

$  313,608
527,256

28,782
61,483
40,260
4,973
9,664
25,933

1,116,055
20,359
82,073
45,368
53,813
1,409
 100,446

109,144
48,018
73,096
21,572
6,760
23,010

1,122,464
18,518
14,154
30,490
28,041
1,635
 91,661

$ 1,419,523

$ 1,306,963

$ 

88,994
103,169

192,163
1,776

193,939

$  108,984
98,067

207,051
—

207,051

—

—

—
823,735
388,513
16,369
(3,033)

—

—

—
741,680
346,614
11,618
—

1,225,584

1,099,912

$ 1,419,523

$ 1,306,963

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Consolidated Statements of Operations

(in thousands, except per share data)
For the years ended March 31,

Net revenues
Costs and expenses:

Cost of sales—product costs
Cost of sales—software royalties and amortization
Cost of sales—intellectual property licenses
Product development
Sales and marketing
General and administrative

Total costs and expenses

Income from operations
Investment income, net

Income before income tax provision

Income tax provision 

Net income 

Basic earnings per share

Weighted average common shares outstanding

Diluted earnings per share

2006

2005

2004

$ 1,468,000

$ 1,405,857

$ 947,656

734,874
147,822
57,666
131,782
283,220
94,679

658,949
123,800
62,197
86,543
230,058
59,739

1,450,043

1,221,286

17,957
30,630

48,587
6,688

184,571
13,092

197,663
59,328

475,541
59,744
31,862
97,859
128,221
44,612

837,839

109,817
6,175

115,992
38,277

$ 

$ 

$ 

41,899

$  138,335

$  77,715

0.15

$ 

0.55

$ 

0.33

273,177

250,023

236,887

0.14

$ 

0.50

$ 

0.30

Weighted average common shares outstanding—assuming dilution

299,437

278,860

257,588

51

The accompanying notes are an integral part of these consolidated financial statements.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Consolidated Statements of Changes in Shareholders’ Equity

Common Stock

Shares

Amount

286,329

$ —

Additional 
Paid-In
Capital

Retained
 Earnings

Treasury Stock 

Shares

Amount

Accumulated 
Other 
Comprehensive
Income (Loss)

Unearned
Compensation

Shareholders’
Equity

$  592,295

$ 130,564

(46,101)

$ (121,685)

$ (3,434)

$  —

$  597,740

(in thousands)
For the years ended March 31, 2006, 2005, and 2004

Balance, March 31, 2003
Components of comprehensive income:

Net income for the year
Unrealized depreciation on short-term investments
Foreign currency translation adjustment

Total comprehensive income

Issuance of common stock to employees 
Issuance of common stock pursuant to warrants and common stock warrants 
Tax benefit attributable to employee stock options and common stock warrants 
Structured stock repurchase transactions
Settlement of structured stock repurchase transactions
Issuance of common stock to effect business combinations
Purchase of treasury shares

Balance, March 31, 2004
Components of comprehensive income:

Net income for the year
Unrealized depreciation on short-term investments
Foreign currency translation adjustment

52

Total comprehensive income

Issuance of common stock to employees
Issuance of common stock pursuant to warrants and common stock warrants
Tax benefit attributable to employee stock options and common stock warrants
Issuance of common stock to effect business combinations
Retirement of treasury shares

Balance, March 31, 2005
Components of comprehensive income:

Net income for the year
Unrealized appreciation on short-term investments
Foreign currency translation adjustment

Total comprehensive income

Issuance of common stock to employees
Restricted stock grant
Cash distribution for fractional shares
Amortization of unearned compensation
Tax benefit attributable to employee stock options and common stock warrants
Issuance of common stock to effect business combinations

—
—
—

9,137
744
—
—
—
459
—

296,669

—
—
—

22,255
1,497
—
145
(52,525)

268,041

—
—
—

8,782
—
 (7)
—
—
205

—
—
—

—
—
—
—
—
—
—

—

—
—
—

—
—
—
—
—

—

—
—
—

—
—
—
—
—
—

—
—
—

77,715
—
—

25,730
1,038
12,417
(52,621)
176,521
3,246
—

—
—
—
—
—
—
—

—
—
—

—
—
—
—
(3,051)
—
(3,373)

—
—
—

—
(37)
13,432

—
—
—
—
(10,000)
—
(12,443)

—
—
—
—
—
—
—

758,626

208,279

(52,525)

(144,128)

9,961

—
—
—

138,335
—
—

—
—
—

—
—
—

68,192
4,462
53,337
 1,191
(144,128)

—
—
—
—
—
—
—
—
 —  52,525

—
—
—
 —
 144,128

741,680

346,614

—
—
—

41,899
—
—

45,188
3,500
(100)
—
30,674
2,793

—
—
—
—
—
—

—

—
—
—

—
—
—
—
—
—

—

—
—
—

—
—
—
—
—
—

—

—
(3,317)
4,974

—
—
—
—
— 

11,618

—
10,576
(5,825)

—
—
—
—
—
—

—
—
—

—

—
—
—
—
—
—
—

—

—
—
—

—

—
—
—
—
—

—

—
—
—

—

—
(3,500)
—
467
—
—

53

77,715
(37)
13,432

91,110

25,730
1,038
12,417
(52,621)
166,521
3,246
(12,443)

832,738

138,335
(3,317)
4,974

139,992

68,192
4,462
53,337
 1,191
—

1,099,912

41,899
10,576
(5,825)

46,650

45,188
—
(100)
467
30,674
2,793

Balance, March 31, 2006

277,021

$ —

$  823,735

$ 388,513

— $ 

The accompanying notes are an integral part of these consolidated financial statements.

$ 16,369

$ (3,033)

$ 1,225,584

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Consolidated Statements of Cash Flows

(in thousands)
For the years ended March 31,

Cash flows from operating activities:

Net income 
Adjustments to reconcile net income to net cash provided by 

operating activities:

Deferred income taxes
Depreciation and amortization
Realized gain on sale of short-term investments
Amortization and write-offs of capitalized software 

development costs and intellectual property licenses

Amortization of stock compensation expenses
Tax benefit of stock options and warrants exercised
Change in operating assets and liabilities (net of effects  

of acquisitions):

Accounts receivable, net
Inventories
Software development and intellectual property licenses
Other assets
Accounts payable
Accrued expenses and other liabilities

2006

2005

2004

$  41,899

$  138,335

$  77,715

(28,677)
14,634
(4,297)

173,602
467
30,674

80,405
(13,465)
(193,927)
(2,038)
(19,985)
6,715

878
10,702
(471)

134,799
—
53,337

(46,527)
(21,591)
(126,938)
1,543
35,413
35,829

15,147
10,795
(21)

87,922
—
12,417

(42,497)
(6,850)
(115,202)
(5,232)
23,005
10,204

Net cash provided by operating activities

86,007

215,309

67,403

54

Cash flows from investing activities:

Cash used in business acquisitions (net of cash acquired)
Capital expenditures
Increase in restricted cash
Purchase of short-term investments
Proceeds from sales and maturities of short-term  

investments

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from issuance of common stock to employees and 

common stock pursuant to warrants

Notes payable, net
Purchase of structured stock repurchase transactions
Settlement of structured stock repurchase transactions
Purchase of treasury stock

Net cash provided by financing activities

Effect of exchange rate changes on cash

Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of period

(6,890)
(30,406)
(7,500)
(242,568)

(21,382)
(14,941)
—
(868,723)

(3,480)
(11,976)
— 
(703,400)

201,568

761,150

548,701

(85,796)

(143,896)

(170,155)

45,088
—
—
—
—

45,088

(4,576)

40,723
313,608

72,654
—
—
—
—

72,654

4,421

148,488
165,120

26,483
(2,818)
(52,621)
166,521
(19,996)

117,569

11,195

26,012
139,108

Cash and cash equivalents at end of period

$  354,331 

$  313,608 

$  165,120 

The accompanying notes are an integral part of these consolidated financial statements.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements
For the year ended March 31, 2006

1. Summary of Significant Accounting Policies

Business
Activision, Inc. (“Activision,” the “Company,” or “we”) is a leading international publisher of interactive enter-
tainment software products. We have built a company with a diverse portfolio of products that spans a wide 
range of categories and target markets and that is used on a variety of game hardware platforms and operating 
systems. We have created, licensed, and acquired a group of highly recognizable brands, which we market to 
a variety of consumer demographics. Our products cover diverse game categories including action/adventure, 
action  sports,  racing,  role-playing,  simulation,  first-person  action,  and  strategy.  Our  target  customer  base 
ranges  from  casual  players  to  game  enthusiasts,  children  to  adults,  and  mass-market  consumers  to  “value” 
buyers. We currently offer our products primarily in versions that operate on the Sony PlayStation 2 (“PS2”), 
Nintendo GameCube (“GameCube”), Microsoft Xbox (“Xbox”), and Microsoft Xbox 360 (“Xbox360”) con-
sole systems, Nintendo Game Boy Advance (“GBA”), Sony PlayStation Portable (“PSP”), and Nintendo Dual 
Screen (“NDS”) hand-held devices, and the personal computer (“PC”). In prior years, we have also offered 
our products on the Sony PlayStation (“PS1”) and Nintendo 64 (“N64”) console systems, and the Nintendo 
Game  Boy  Color  (“GBC”)  hand-held  device.  We  are  also  in  the  process  of  developing  titles  for  the  next- 
generation console systems being developed by Sony and Nintendo, the PlayStation 3 (“PS3”) and the Wii, 
respectively. 

Our  publishing  business  involves  the  development,  marketing,  and  sale  of  products  directly,  by  license,  or 
through our affiliate label program with certain third-party publishers. Our distribution business consists of 
operations in Europe that provide logistical and sales services to third-party publishers of interactive entertain-
ment software, our own publishing operations, and manufacturers of interactive entertainment hardware.

We maintain operations in the United States, Canada, the United Kingdom (“UK”), Germany, France, Italy, 
Spain, Japan, Australia, Sweden, and the Netherlands. In fiscal year 2006, international operations contributed 
approximately 52% of consolidated net revenues.

55

Principles of Consolidation
The consolidated financial statements include the accounts of Activision, Inc., a Delaware corporation, and its 
wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

Cash, Cash Equivalents, and Short-term Investments
Cash and cash equivalents include cash, money markets, and short-term investments with original maturities 
of not more than 90 days.

Short-term investments generally mature between three and thirty months. Investments with maturities beyond 
one year may be classified as short-term based on their liquid nature and because such securities represent the 
investment of cash that is available for current operations. All of our short-term investments are classified as 
available-for-sale and are carried at fair market value with unrealized appreciation (depreciation) reported as a 
component of accumulated other comprehensive income (loss) in shareholders’ equity. The specific identifica-
tion method is used to determine the cost of securities disposed with realized gains and losses reflected in 
investment income, net.

Restricted Cash—Compensating Balances
As of March 31, 2006, we maintained a $7.5 million irrevocable standby letter of credit. The standby letter of 
credit  is  required  by  one  of  our  inventory  manufacturers  to  qualify  for  payment  terms  on  our  inventory  
purchases.  Under  the  terms  of  this  arrangement,  we  are  required  to  maintain  on  deposit  with  the  bank  a 
compensating balance, restricted as to use, of not less than the sum of the available amount of the letter of 
credit plus the aggregate amount of any drawings under the letter of credit that have been honored thereunder 
but  not  reimbursed.  At  March  31,  2006,  the  $7.5  million  deposit  is  included  in  short-term  investments  as 
restricted cash. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

Concentration of Credit Risk 
Financial instruments which potentially subject us to concentration of credit risk consist principally of tem-
porary  cash  investments  and  accounts  receivable.  We  place  our  temporary  cash  investments  with  financial 
institutions.  At  various  times  during  the  fiscal  years  ended  March  31,  2006  and  2005,  we  had  deposits  in 
excess of the Federal Deposit Insurance Corporation (“FDIC”) limit at these financial institutions.

Our  customer  base  includes  retail  outlets  and  distributors,  including  mass-market  retailers,  consumer  elec-
tronics stores, discount warehouses, and game specialty stores in the United States and countries worldwide. 
We perform ongoing credit evaluations of our customers and maintain allowances for potential credit losses. 
We generally do not require collateral or other security from our customers. We had two customers, Wal-Mart 
and GameStop, that accounted for 22% and 10% of consolidated net revenues for the year ended March 31, 
2006 and 43% and 4% of consolidated gross accounts receivable at March 31, 2006. These customers were 
customers of both our publishing and distribution businesses. As of and for the years ended March 31, 2005 
and  2004,  our  largest  customer,  Wal-Mart,  accounted  for  23%  and  20%,  respectively,  of  consolidated  net 
revenues and 33% of consolidated gross accounts receivable in both periods.

Financial Instruments
The estimated fair values of financial instruments have been determined using available market information 
and  valuation  methodologies  described  below.  However,  considerable  judgment  is  required  in  interpreting 
market  data  to  develop  the  estimates  of  fair  value.  Accordingly,  the  estimates  presented  herein  may  not  be 
indicative of the amounts that we could realize in a current market exchange. The use of different market 
assumptions or valuation methodologies may have a material effect on the estimated fair value amounts.

56

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable, and accrued expenses 
approximate fair value due to their short-term nature. Short-term investments are carried at fair value with 
fair values being estimated based on quoted market prices.

We  account  for  derivative  instruments  in  accordance  with  Statement  of  Financial  Accounting  Standard 
(“SFAS”) No. 133, “Accounting for Derivative Instruments and Hedging Activities,” SFAS No. 138, “Accounting 
for Certain Derivative Instruments and Certain Hedging Activities, an amendment of SFAS No. 133” and 
SFAS  No.  149,  “Amendment  of  Statement  133  on  Derivative  Instruments  and  Hedging  Activities.”  SFAS  
No. 133, 138, and 149 require that all derivatives, including foreign exchange contracts, be recognized in the 
balance sheet in other current assets or accrued expenses at their fair value. 

We utilize forward contracts in order to reduce financial market risks. These instruments are used to hedge 
foreign currency exposures of underlying assets or liabilities. Our accounting policies for these instruments 
are based on whether they meet the criteria for designation as hedging transactions. Changes in fair value of 
derivatives that are designated as cash flow hedges, are highly effective, and qualify as hedging instruments, 
are  recorded  in  other  comprehensive  income  until  the  underlying  hedged  item  is  recognized  in  earnings 
within the financial statement line item consistent with the hedged item. Any ineffective portion of a deriva-
tive change in fair value is immediately recognized in earnings. Changes in fair value of derivatives that do 
not qualify as hedging instruments are recorded in earnings. The fair value of foreign currency contracts is 
estimated based on the spot rate of the various hedged currencies as of the end of the period. As of March 31, 
2006 and 2005, we had no outstanding foreign exchange forward contracts. 

Equity Investments
From time to time, we may make a capital investment and hold a minority interest in a third-party developer 
in connection with entertainment software products to be developed by such developer for us. We account for 
those  capital  investments  over  which  we  have  the  ability  to  exercise  significant  influence  using  the  equity 
method.  For  those  investments  over  which  we  do  not  have  the  ability  to  exercise  significant  influence,  we 
account for our investment using the cost method. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Software Development Costs 
Software development costs include payments made to independent software developers under development 
agreements, as well as direct costs incurred for internally developed products.

We account for software development costs in accordance with SFAS No. 86, “Accounting for the Costs of 
Computer Software to Be Sold, Leased, or Otherwise Marketed.” Software development costs are capitalized 
once  technological  feasibility  of  a  product  is  established  and  such  costs  are  determined  to  be  recoverable. 
Technological  feasibility  of  a  product  encompasses  both  technical  design  documentation  and  game  design 
documentation. For products where proven technology exists, this may occur early in the development cycle. 
Technological feasibility is evaluated on a product-by-product basis. Prior to a product’s release, we expense, 
as part of cost of sales—software royalties and amortization, capitalized costs when we believe such amounts 
are not recoverable. Capitalized costs for those products that are cancelled or abandoned are charged to prod-
uct development expense in the period of cancellation. Amounts related to software development which are 
not capitalized are charged immediately to product development expense. We evaluate the future recoverability 
of capitalized amounts on a quarterly basis. The recoverability of capitalized software development costs is 
evaluated based on the expected performance of the specific products for which the costs relate. Criteria used 
to evaluate expected product performance include: historical performance of comparable products using com-
parable technology; orders for the product prior to its release; and estimated performance of a sequel product 
based on the performance of the product on which the sequel is based.

Commencing upon product release, capitalized software development costs are amortized to cost of sales—
software royalties and amortization based on the ratio of current revenues to total projected revenues, generally 
resulting in an amortization period of six months or less. For products that have been released in prior periods, 
we  evaluate  the  future  recoverability  of  capitalized  amounts  on  a  quarterly  basis.  The  primary  evaluation  
criterion is actual title performance.

57

Significant management judgments and estimates are utilized in the assessment of when technological feasibil-
ity is established, as well as in the ongoing assessment of the recoverability of capitalized costs. In evaluating 
the recoverability of capitalized costs, the assessment of expected product performance utilizes forecasted sales 
amounts and estimates of additional costs to be incurred. If revised forecasted or actual product sales are less 
than and/or revised forecasted or actual costs are greater than the original forecasted amounts utilized in the 
initial  recoverability  analysis,  the  net  realizable  value  may  be  lower  than  originally  estimated  in  any  given 
quarter, which could result in an impairment charge.

Intellectual Property Licenses
Intellectual property license costs represent license fees paid to intellectual property rights holders for use of 
their trademarks, copyrights, software, technology, or other intellectual property or proprietary rights in the 
development  of  our  products.  Depending  upon  the  agreement  with  the  rights  holder,  we  may  obtain  the 
rights  to  use  acquired  intellectual  property  in  multiple  products  over  multiple  years,  or  alternatively,  for  a 
single product.

We  evaluate  the  future  recoverability  of  capitalized  intellectual  property  licenses  on  a  quarterly  basis.  The 
recoverability of capitalized intellectual property license costs is evaluated based on the expected performance 
of the specific products in which the licensed trademark or copyright is to be used. As many of our intellec-
tual  property  licenses  extend  for  multiple  products  over  multiple  years,  we  also  assess  the  recoverability  of 
capitalized intellectual property license costs based on certain qualitative factors such as the success of other 
products and/or entertainment vehicles utilizing the intellectual property, whether there are any future planned 
theatrical  releases  or  television  series  based  on  the  intellectual  property,  and  the  rights  holder’s  continued 
promotion and exploitation of the intellectual property. Prior to the related product’s release, we expense, as 
part  of  cost  of  sales—intellectual  property  licenses,  capitalized  intellectual  property  costs  when  we  believe  

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

such amounts are not recoverable. Capitalized intellectual property costs for those products that are cancelled 
or abandoned are charged to product development expense in the period of cancellation. Criteria used to evalu-
ate expected product performance include: historical performance of comparable products using comparable 
technology; orders for the product prior to its release; and estimated performance of a sequel product based 
on the performance of the product on which the sequel is based.

Commencing upon the related product’s release, capitalized intellectual property license costs are amortized 
to cost of sales—intellectual property licenses based on the ratio of current revenues for the specific product to 
total projected revenues for all products in which the licensed property will be utilized. As intellectual property 
license contracts may extend for multiple years, the amortization of capitalized intellectual property license 
costs relating to such contracts may extend beyond one year. For intellectual property included in products 
that have been released and unreleased products, we evaluate the future recoverability of capitalized amounts 
on a quarterly basis. The primary evaluation criterion is actual title performance.

Significant management judgments and estimates are utilized in the assessment of the recoverability of capital-
ized costs. In evaluating the recoverability of capitalized costs, the assessment of expected product performance 
utilizes forecasted sales amounts and estimates of additional costs to be incurred. If revised forecasted or actual 
product sales are less than, and/or revised forecasted or actual costs are greater than, the original forecasted 
amounts utilized in the initial recoverability analysis, the net realizable value may be lower than originally 
estimated in any given quarter, which could result in an impairment charge. Additionally, as noted above, as 
many of our intellectual property licenses extend for multiple products over multiple years, we also assess the 
recoverability of capitalized intellectual property license costs based on certain qualitative factors such as the 
success of other products and/or entertainment vehicles utilizing the intellectual property, whether there are 
any  future  planned  theatrical  releases  or  television  series  based  on  the  intellectual  property  and  the  rights 
holder’s  continued  promotion  and  exploitation  of  the  intellectual  property.  Material  differences  may  result  
in  the  amount  and  timing  of  charges  for  any  period  if  management  makes  different  judgments  or  utilizes  
different estimates in evaluating these qualitative factors.

58

Inventories
Inventories are valued at the lower of cost (first-in, first-out) or market.

Property and Equipment
Property and equipment are recorded at cost. Depreciation and amortization are provided using the straight-line 
method over the shorter of the estimated useful lives or the lease term: buildings, 25 to 33 years; computer 
equipment, office furniture and other equipment, 2 to 5 years; leasehold improvements, through the life of 
the lease. When assets are retired or disposed of, the cost and accumulated depreciation thereon are removed 
and any resulting gains or losses are recognized in current operations.

Goodwill
We account for goodwill using the provisions of SFAS No. 142, “Goodwill and Other Intangibles.” SFAS No. 
142  addresses  financial  accounting  and  reporting  requirements  for  acquired  goodwill  and  other  intangible 
assets. Under SFAS No. 142, goodwill is deemed to have an indefinite useful life and should not be amortized 
but rather tested at least annually for impairment. An impairment loss should be recognized if the carrying 
amount of goodwill is not recoverable and its carrying amount exceeds its fair value. Our impairment tests as 
of March 31, 2006, 2005, and 2004 did not indicate that goodwill was impaired. In accordance with SFAS 
No. 142, we have not amortized goodwill during the years ended March 31, 2006, 2005, and 2004. 

Revenue Recognition 
We recognize revenue from the sale of our products upon the transfer of title and risk of loss to our customers. 
Certain products are sold to customers with a street date (the date that products are made widely available for 
sale by retailers). For these products we recognize revenue no earlier than the street date. Revenue from product 
sales is recognized after deducting the estimated allowance for returns and price protection. With respect to  

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

license agreements that provide customers the right to make multiple copies in exchange for guaranteed amounts, 
revenue is recognized upon delivery of such copies. Per copy royalties on sales that exceed the guarantee are 
recognized as earned. In addition, in order to recognize revenue for both product sales and licensing transac-
tions, persuasive evidence of an arrangement must exist and collection of the related receivable must be prob-
able. Revenue recognition also determines the timing of certain expenses, including cost of sales—intellectual 
property licenses and cost of sales—software royalties and amortization.

Sales incentives or other consideration given by us to our customers is accounted for in accordance with the 
Financial Accounting Standards Board’s Emerging Issues Task Force (“EITF”) Issue 01-9, “Accounting for 
Consideration Given by a Vendor to a Customer (Including a Reseller of the Vendor’s Products).” In accord-
ance  with  EITF  Issue  01-9,  sales  incentives  and  other  consideration  that  are  considered  adjustments  of  
the selling price of our products, such as rebates and product placement fees, are reflected as reductions  
of revenue. Sales incentives and other consideration that represent costs incurred by us for assets or services 
received, such as the appearance of our products in a customer’s national circular ad, are reflected as sales and 
marketing expenses.

Allowances for Returns, Price Protection, Doubtful Accounts, and Inventory Obsolescence
In determining the appropriate unit shipments to our customers, we benchmark our titles using historical and 
industry data. We closely monitor and analyze the historical performance of our various titles, the performance 
of products released by other publishers, and the anticipated timing of other releases in order to assess future 
demands of current and upcoming titles. Initial volumes shipped upon title launch and subsequent reorders 
are evaluated to ensure that quantities are sufficient to meet the demands from the retail markets but at the 
same time, are controlled to prevent excess inventory in the channel.

We may permit product returns from, or grant price protection to, our customers under certain conditions. In 
general, price protection refers to the circumstances when we elect to decrease the wholesale price of a product 
by a certain amount and, when granted and applicable, allow customers a credit against amounts owed by 
such customers to Activision with respect to open and/or future invoices. The conditions our customers must 
meet to be granted the right to return products or price protection are, among other things, compliance with 
applicable payment terms, delivery to us of weekly inventory and sell-through reports, and consistent participa-
tion in the launches of our premium title releases. We may also consider other factors, including the facilitation 
of  slow-moving  inventory  and  other  market  factors.  Management  must  make  estimates  of  potential  future 
product returns and price protection related to current period product revenue. We estimate the amount of 
future  returns  and  price  protection  for  current  period  product  revenue  utilizing  historical  experience  and 
information regarding inventory levels and the demand and acceptance of our products by the end consumer. 
The following factors are used to estimate the amount of future returns and price protection for a particular 
title: historical performance of titles in similar genres, historical performance of the hardware platform, 
historical  performance  of  the  brand,  console  hardware  life  cycle,  Activision  sales  force  and  retail  customer 
feedback,  industry  pricing,  weeks  of  on-hand  retail  channel  inventory,  absolute  quantity  of  on-hand  retail 
channel inventory, our warehouse on-hand inventory levels, the title’s recent sell-through history (if available), 
marketing trade programs, and competing titles. The relative importance of these factors varies among titles 
depending upon, among other items, genre, platform, seasonality, and sales strategy. Significant management 
judgments and estimates must be made and used in connection with establishing the allowance for returns 
and price protection in any accounting period. Based upon historical experience we believe our estimates are 
reasonable. However, actual returns and price protection could vary materially from our allowance estimates 
due to a number of reasons including, among others, a lack of consumer acceptance of a title, the release in the 
same period of a similarly themed title by a competitor, or technological obsolescence due to the emergence of 
new hardware platforms. Material differences may result in the amount and timing of our revenue for any 
period if management makes different judgments or utilizes different estimates in determining the allowances 
for returns and price protection. For example, a 1% change in our March 31, 2006 allowance for returns and 
price protection would impact net revenues by $1.0 million. 

59

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

Similarly, management must make estimates of the uncollectibility of our accounts receivable. In estimating 
the allowance for doubtful accounts, we analyze the age of current outstanding account balances, historical 
bad debts, customer concentrations, customer creditworthiness, current economic trends, and changes in our 
customers’ payment terms and their economic condition, as well as whether we can obtain sufficient credit 
insurance. Any significant changes in any of these criteria would impact management’s estimates in establish-
ing our allowance for doubtful accounts.

We value inventory at the lower of cost or market. We regularly review inventory quantities on hand and in 
the retail channel and record a provision for excess or obsolete inventory based on the future expected demand 
for our products. Significant changes in demand for our products would impact management’s estimates in 
establishing our inventory provision.

Shipping and Handling
Shipping  and  handling  costs,  which  consist  primarily  of  packaging  and  transportation  charges  incurred  to 
move finished goods to customers, are included in cost of sales—product costs.

Advertising Expenses
We expense advertising as incurred, except for production costs associated with media advertising which are 
deferred and charged to expense the first time the related ad is run. Advertising expenses for the years ended 
March  31,  2006,  2005,  and  2004  were  approximately  $192.6  million,  $150.7  million,  and  $76.6  million, 
respectively, and are included in sales and marketing expense in the consolidated statements of operations. 

Investment Income, Net
Investment income, net is comprised of the following, (amounts in thousands):

60

For the years ended March 31,

Interest income
Interest expense
Net realized gain on investments

Investment income, net

2006

2005

2004

$ 26,595
(262)
4,297

$ 12,898
(277)
471

$ 6,502
(348)
21

$ 30,630

$ 13,092

$ 6,175

Income Taxes
We account for income  taxes  using SFAS  No.  109,  “Accounting  for Income  Taxes.”  Under SFAS No.  109, 
income  taxes  are  accounted  for  under  the  asset  and  liability  method.  Deferred  tax  assets  and  liabilities  are 
recognized for the future tax consequences attributable to differences between the financial statement carrying 
amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-
forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable 
income in the years in which those temporary differences are expected to be recovered or settled. The effect 
on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes 
the enactment date. 

Foreign Currency Translation
The functional currencies of our foreign subsidiaries are their local currencies. All assets and liabilities of our 
foreign subsidiaries are translated into U.S. dollars at the exchange rate in effect at the end of the period, and 
revenue  and  expenses  are  translated  at  weighted  average  exchange  rates  during  the  period.  The  resulting 
translation adjustments are reflected as a component of accumulated other comprehensive income (loss) in 
shareholders’ equity.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Comprehensive Income 
Comprehensive income includes net income, unrealized appreciation (depreciation) on short-term investments, 
foreign currency translation adjustments, and, if applicable, the effective portion of gains or losses on cash 
flow hedges that are presented as a component of accumulated other comprehensive income (loss) in share-
holders’ equity. 

Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the 
United States of America requires management to make estimates and assumptions that affect the reported 
amounts  of  assets  and  liabilities  or  the  disclosure  of  gain  or  loss  contingencies  at  the  date  of  the  financial 
statements  and  the  reported  amounts  of  revenues  and  expenses  during  the  reporting  period.  Actual  results 
could differ from those estimates.

Earnings Per Common Share
Basic earnings per share is computed by dividing income available to common shareholders by the weighted 
average number of common shares outstanding for all periods. Diluted earnings per share is computed by divid-
ing income available to common shareholders by the weighted average number of common shares outstanding, 
increased by common stock equivalents. Common stock equivalents are calculated using the treasury stock 
method and represent incremental shares issuable upon exercise of our outstanding options and warrants and, 
if  applicable  in  the  period,  conversion  of  our  convertible  debt.  However,  potential  common  shares  are  not 
included  in  the  denominator  of  the  diluted  earnings  per  share  calculation  when  inclusion  of  such  shares 
would be anti-dilutive, such as in a period in which a net loss is recorded.

Stock-Based Compensation and Pro Forma Information
Under  SFAS  No.  123,  “Accounting  for  Stock-Based  Compensation,”  compensation  expense  is  recorded  for 
the  issuance  of  stock  options  and  other  stock-based  compensation  in  accordance  with  either  the  fair  value 
method specified in SFAS No. 123 or in accordance with the intrinsic value method specified in Accounting 
Principles Board (“APB”) Opinion No. 25, “Accounting for Stock Issued to Employees.” Under the intrinsic 
value method, compensation expense is recorded on the date of grant or measurement date only if the current 
market price of the underlying stock exceeds the stock option or other stock-based compensation exercise price. 
If the grant date stock price exceeds the strike price, then the intrinsic value is equal to the positive difference 
between these two values. At March 31, 2006, we awarded several stock-based employee compensation plans, 
which are described more fully in Note 14. We account for those plans under the recognition and measure-
ment principles of APB Opinion No. 25 and related Interpretations. The following table illustrates the effect 
on net income and earnings per share if we had applied the fair value recognition provisions of SFAS No. 123 
to stock-based employee compensation (in thousands, except per share data):

61

For the years ended March 31,

Net income, as reported
Add: Stock-based employee compensation expense included in 

reported net income, net of related tax effects

Deduct: Total stock-based employee compensation expense  
determined under fair value based method for all awards,  
net of related tax effects

Pro forma net income

Earnings per share

Basic—as reported

Basic—pro forma

Diluted—as reported

Diluted—pro forma

2006

2005

2004

$ 41,899

$ 138,335

$ 77,715

—

64

192

(17,939)

(15,435)

(18,303)

$ 23,960

$ 122,964

$ 59,604

$ 

$ 

$ 

$ 

0.15

0.09

0.14

0.08

$ 

$ 

$ 

$ 

0.55

0.49

0.50

0.44

$ 

$ 

$ 

$ 

0.33

0.25

0.30

0.23

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

For disclosure purposes, prior to April 1, 2005, the fair value of options granted was estimated at the date of 
grant using the Modified Black-Scholes option pricing model as specified in SFAS 123. As of April 1, 2005, 
we switched to a binomial-lattice model to estimate the fair value of options granted from that date forward. 
The fair value of options granted in the years ended March 31, 2006, 2005, and 2004 has been estimated at 
the date of grant using the following weighted average assumptions:

Employee and Director 
Options and Warrants

Employee Stock  
Purchase Plan

2006

2005

2004

2006

2005

2004

Expected life (in years)
Risk free interest rate
Volatility
Dividend yield

5

4

3
5.17% 3.25% 2.01%
49%
48%
—
—

48%
—

0.5

0.5
0.5
3.05% 2.66% 1.75%
51%
46%
—
—

42%
—

62

Both the binomial-lattice model and the Black-Scholes option-pricing model require the input of highly subjec-
tive  assumptions,  including  the  expected  stock  price  volatility.  To  estimate  volatility  for  the  binomial-lattice 
model, we use methods or capabilities that are discussed in SFAS 123R (“Statement No. 123(R), Share-Based 
Payment”). These methods included the implied volatility method based upon the volatilities for exchange-
traded  options  on  our  stock  to  estimate  short-term  volatility,  the  historical  method  (annualized  standard 
deviation of the instantaneous returns on Activision’s stock) to estimate long-term volatility and a statistical 
model to estimate the transition or “mean reversion” from short-term volatility to long-term volatility. Based 
on these methods, for options granted during the quarters in the year ended March 31, 2006, the expected 
stock price volatility ranged from 40% to 55%, with a weighted average volatility of 48% for options granted 
during the quarters in the year ended March 31, 2006. For the Black-Scholes option-pricing model used for 
options granted in each of the quarters in the year ended March 31, 2005, the historical stock price volatility 
used was based on weekly stock price observation, using an average of the high and low stock prices of our 
common stock, which resulted in an expected stock price volatility ranging from 45% to 48%. For purposes 
of  the  above  pro  forma  disclosure,  the  fair  value  of  options  granted  is  amortized  to  stock-based  employee 
compensation cost over the period(s) in which the related employee services are rendered. Accordingly, the 
pro forma stock-based compensation cost for any period will typically depend on options granted in both the 
current period and prior periods.

For options granted during fiscal 2006, 2005, and 2004, the per share weighted average fair value of options 
with exercise prices equal to market value on the date of grant was $4.90, $3.08, and $1.56, respectively. The 
per share weighted average estimated fair value of Employee Stock Purchase Plan shares granted during the 
years ended March 31, 2006, 2005, and 2004 was $3.11, $1.59, and $0.85, respectively.

The effects on pro forma disclosures of applying SFAS No. 123 may not be representative of the effects on 
actual compensation expense of applying SFAS No. 123R in future years. 

Common stock warrants are granted from time to time to non-employees in connection with the development 
of software and acquisition of licensing rights for intellectual property. In accordance with EITF No. 96-18, 
“Accounting for Equity Instruments that are Issued to Other Than Employees for Acquiring or in Connection 
With Selling Goods or Services,” the fair value of common stock warrants granted is determined as of the 
measurement date and is capitalized, expensed and amortized consistent with our policies relating to software 
development and intellectual property license costs.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Restricted Stock
In  June  2005,  we  issued  the  rights  to  155,763  shares  of  restricted  stock  to  an  employee.  Additionally,  in 
October 2005, we issued the rights to 96,712 shares of restricted stock to an employee. These shares vest over  
a five-year period and remain subject to forfeiture if vesting conditions are not met. In accordance with APB 
No. 25, we recognize unearned compensation in connection with the grant of restricted shares equal to the  
fair value of our common stock on the date of grant. The fair value of these shares when issued was approxi-
mately $12.84 and $15.51 per share, respectively, and resulted in a total increase in “Additional paid-in capital” 
and “Unearned compensation” on the accompanying balance sheet of $3.5 million. Over the vesting period, 
we reduce unearned compensation and recognize compensation expense. For the year ended March 31, 2006, 
we recorded expense related to these shares of approximately $467,000 in “General and administrative” on 
the accompanying statements of operations. 

2. Stock Splits 
In  April  2003,  the  Board  of  Directors  approved  a  three-for-two  split  of  our  outstanding  common  shares 
effected in the form of a 50% stock dividend. The split was paid on June 6, 2003 to shareholders of record as 
of May 16, 2003. In February 2004, the Board of Directors approved a second three-for-two split of our out-
standing common shares effected in the form of a 50% stock dividend. The split was paid on March 15, 2004 
to shareholders of record as of February 23, 2004. In February 2005, the Board of Directors approved a four-
for-three split of our outstanding common shares effected in the form of a 331⁄3% stock dividend. The split 
was paid March 22, 2005 to shareholders of record as of March 7, 2005. In September 2005, the Board of 
Directors approved a four-for-three split of our outstanding common shares effected in the form of a 331⁄3% 
stock dividend. The split was paid October 24, 2005 to shareholders of record as of October 10, 2005. The par 
value of our common stock was maintained at the pre-split amount of $.000001. The Consolidated Financial 
Statements and Notes thereto, including all share and per share data, have been restated as if the stock splits 
had occurred as of the earliest period presented.

63

On March 7, 2005, in connection with our March 22, 2005 stock split, all shares of common stock held  
as treasury stock were formally cancelled and restored to the status of authorized but unissued shares of  
common stock.

3. Acquisitions
During the three years ended March 31, 2006, we separately completed the acquisition of four privately held 
interactive software development companies. We accounted for these acquisitions in accordance with SFAS 
No. 141, “Business Combinations.” SFAS No. 141 addresses financial accounting and reporting for business 
combinations, requiring that the purchase method be used to account and report for all business combinations. 
These acquisitions have further enabled us to implement our multi-platform development strategy by bolstering 
our  internal  product  development  capabilities  for  console  systems  and  personal  computers  and  strengthening 
our position in the first-person action, action/adventure, and action sports game categories. A significant por-
tion of the purchase price for all of these acquisitions was assigned to goodwill as the primary asset we acquired 
in each of the transactions was an assembled workforce with proven technical and design talent with a history 
of high quality product creation. Pro forma consolidated statements of operations for these acquisitions are 
not shown, as they would not differ materially from reported results.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

4. Cash, Cash Equivalents, and Short-Term Investments
The following table summarizes our cash, cash equivalents and short-term investments as of March 31, 2006 
(amounts in thousands):

Cash and cash equivalents:
Cash and time deposits
Commercial paper
Money market instruments
U.S. agency issues

Cash and cash equivalents

Short-term investments:
U.S. agency issues
Corporate bonds
Mortgage-backed securities
Common stock
Asset-backed securities
Commercial paper
Certificate of deposit
Restricted cash

64

Short-term investments

Amortized 
Cost

Gross 
Unrealized 
Gains

Gross 
Unrealized 
Losses

Fair 
Value

$162,403
141,086
37,560
13,436

354,485

259,055
171,207
55,139
47,868
16,866
15,016
10,468
7,500

583,119

$  —
4
—
—

$  — $ 162,403
140,935
37,560
13,433

(155)
—
(3)

4

(158)

354,331

—
1
—
12,880
—
—
—
—

12,881

(3,444)
(1,376)
(459)
—
(47)
(26)
(19)
—

(5,371)

255,611
169,832
54,680
60,748
16,819
14,990
10,449
7,500

590,629

Cash, cash equivalents and short-term investments

$937,604

$12,885

$ (5,529)

$ 944,960

The following table summarizes our cash, cash equivalents and short-term investments as of March 31, 2005 
(amounts in thousands): 

Amortized 
Cost

Gross 
Unrealized 
Gains

Gross 
Unrealized 
Losses

Fair 
Value

Cash and cash equivalents:
Cash and time deposits
Money market funds
Commercial paper
Corporate bonds

Cash and cash equivalents

Short-term investments:
Auction rate notes
Corporate bonds
U.S. agency issues
Asset-backed securities
Municipal bonds
Common stock

Short-term investments

$180,871
107,519
21,589
3,638

313,617

15,020
160,907
266,837
83,517
4,019
167

530,467

Cash, cash equivalents and short-term investments

$844,084

$ 

$  —
—
—
—

—

—
6
—
23
—
895

924

924

$  — $ 180,871
107,519
21,582
3,636

—
(7)
(2)

(9)

313,608

—
(1,602)
(2,037)
(496)
—
—

(4,135)

15,020
159,311
264,800
83,044
4,019
1,062

527,256

$ (4,144)

$ 840,864

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Auction rate securities are securities that are structured with short-term reset dates of generally less than 90 days 
but with maturities in excess of 90 days. At the end of the reset period, investors can sell or continue to hold the 
securities at par. These securities are classified in the table below based on their legal stated maturity dates. 

The following table summarizes the final maturities of our investments in debt securities as of March 31, 2006 
(amounts in thousands):

Due in one year or less
Due after one year through two years
Due after two years through three years
Due in three years or more

Asset-backed securities

Total investments in debt securities

Amortized 
Cost

Fair 
Value

$412,677
169,967
—
17,156

599,800
72,005

$410,504
167,740
—
16,557

594,801
71,499

$671,805

$666,300

For the year ended March 31, 2006, net realized gains on investments consisted of $4.3 million of gross realized 
gains and no gross realized losses. For the year ended March 31, 2005, net realized gains on investments con-
sisted of $471,000 of gross realized gains and no gross realized losses. For the year ended March 31, 2004, net 
realized gains on investments consisted of $25,000 of gross realized gains and $4,000 of gross realized losses. 

In accordance with EITF 03-1, “The Meaning of Other-Than-Temporary Impairment and Its Application to 
Certain Investments,” the fair value of investments in an unrealized loss position for which an other-than- 
temporary impairment has not been recognized was $672.4 million and $508.2 million at March 31, 2006 
and 2005, respectively, with related gross unrealized losses of $5.5 million and $4.1 million, respectively. At 
March 31, 2006, the gross unrealized losses were comprised mostly of unrealized losses on U.S. agency issues, 
corporate bonds, and mortgage-backed securities with $3.9 million of unrealized loss being in a continuous 
unrealized  loss  position  for  twelve  months  or  greater.  At  March  31,  2005,  the  gross  unrealized  losses  were 
comprised mostly of unrealized losses on corporate bonds, U.S. agency issues, and asset-backed securities with 
$464,000 of unrealized loss being in a continuous unrealized loss position for twelve months or greater. 

65

The Company’s investment portfolio usually consists of government and corporate securities with effective 
maturities less than 30 months. The longer the term of the securities, the more susceptible they are to changes 
in  market  rates  of  interest  and  yields  on  bonds.  Investments  are  reviewed  periodically  to  identify  possible 
impairment. When evaluating the investments, the Company reviews factors such as the length of time and 
extent to which fair value has been below cost basis, the financial condition of the issuer, and the Company’s 
ability and intent to hold the investment for a period of time which may be sufficient for anticipated recovery 
in market value. The Company has the intent and ability to hold these securities for a reasonable period of 
time sufficient for a forecasted recovery of fair value up to (or beyond) the initial cost of the investment. The 
Company expects to realize the full value of all of these investments upon maturity or sale.

5. Software Development Costs and Intellectual Property Licenses
As of March 31, 2006, capitalized software development costs included $45.0 million of internally developed 
software costs and $15.6 million of payments made to third-party software developers. As of March 31, 2005, 
capitalized  software  development  costs  included  $61.3  million  of  internally  developed  software  costs  and 
$30.3 million of payments made to third-party software developers. Capitalized intellectual property licenses 
were $87.0 million and $35.7 million as of March 31, 2006 and 2005, respectively. Amortization and write-offs 
of  capitalized  software  development  costs  and  intellectual  property  licenses,  combined,  was  $173.6  million, 
$134.8 million, and $87.9 million for the years ended March 31, 2006, 2005, and 2004, respectively. Amorti-
zation and write-offs of capitalized software development costs and intellectual property licenses for the year 
ended March 31, 2006 included product cancellation charges, exclusive of termination fees, of $10.3 million, 
impairment charges of $8.8 million, and recoverability write-offs of $3.8 million.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

6. Inventories
Our inventories consist of the following (amounts in thousands):

As of March 31,

Finished goods
Purchased parts and components

2006

2005

$ 58,876
2,607

$ 45,926
2,092

$ 61,483

$ 48,018

For the year ended March 31, 2006, we had write-downs of inventory costs for certain titles in the amount of 
$14.5 million. For the year ended March 31, 2005, we had write-downs of inventory costs for certain titles in 
the amount of $3.6 million.

7. Property and Equipment, Net
Property and equipment, net was comprised of the following (amounts in thousands):

As of March 31,

Land
Buildings
Leasehold improvements
Computer equipment
Office furniture and other equipment

Total cost of property and equipment

66

Less accumulated depreciation

Property and equipment, net

$ 

2006

557
4,463
18,904
50,795
18,480

$ 

2005

592
4,684
9,391
39,696
14,560

93,199
(47,831)

68,923
(38,433)

$ 45,368

$ 30,490

Depreciation expense for the years ended March 31, 2006, 2005, and 2004 was $14.2 million, $10.6 million, 
and $10.0 million, respectively.

8. Goodwill 
The changes in the carrying amount of goodwill were as follows (amounts in thousands):

Balance as of March 31, 2004

Goodwill acquired during the year
Issuance of contingent consideration
Adjustment—prior period purchase allocation
Effect of foreign currency exchange rates

Balance as of March 31, 2005

Goodwill acquired during the year
Issuance of contingent consideration
Adjustment—prior period purchase allocation
Effect of foreign currency exchange rates

Publishing

Distribution

Total

$ 70,898
16,194
1,191
(2,384)
—

85,899
6,459
2,793
(260)
203

$5,595
—
—
—
167

5,762
—
—
—
(410)

$  76,493
16,194
1,191
(2,384)
167

91,661
6,459
2,793
(260)
(207)

Balance as of March 31, 2006

$ 95,094

$5,352

$100,446

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

9. Accrued Expenses
Accrued expenses were comprised of the following (amounts in thousands):

As of March 31,

Accrued royalties payable
Accrued selling and marketing costs
Affiliate label program payable
Income tax payable
Accrued payroll related costs
Accrued customer payments
Accrued professional and legal costs
Other

Total accrued expenses

2006

2005

$  8,961
24,637
1,121
2,253
31,741
5,077
11,568
17,811

$ 11,851
17,521
20,605
3,977
22,452
—
3,950
17,711

$ 103,169

$ 98,067

10. Operations by Reportable Segments and Geographic Area
We operate two business segments: (i) publishing of interactive entertainment software and (ii) distribution of 
interactive entertainment software and hardware products. 

Publishing  refers  to  the  development,  marketing,  and  sale  of  products  directly,  by  license  or  through  our 
affiliate label program with certain third-party publishers. In the United States, we primarily sell our products 
on a direct basis to mass-market retailers, consumer electronics stores, discount warehouses, and game specialty 
stores. We conduct our international publishing activities through offices in the UK, Germany, France, Italy, 
Spain, the Netherlands, Australia, Sweden, Canada, and Japan. Our products are sold internationally on a 
direct-to-retail basis and through third-party distribution and licensing arrangements and through our wholly-
owned distribution subsidiaries located in the UK, the Netherlands, and Germany.

67

Distribution refers to our operations in the UK, the Netherlands, and Germany that provide logistical and 
sales services to third-party publishers of interactive entertainment software, our own publishing operations, 
and manufacturers of interactive entertainment hardware. 

Resources are allocated to each of these segments using information on their respective net revenues and oper-
ating profits before interest and taxes. 

The  accounting  policies  of  these  segments  are  the  same  as  those  described  in  the  Summary  of  Significant 
Accounting Policies. Transactions between segments are eliminated in consolidation.

Information on the reportable segments for the three years ended March 31, 2006 is as follows (amounts in 
thousands):

For the year ended March 31, 2006

Total segment revenues
Revenue from sales between segments

Revenues from external customers

Operating income (loss)

Total assets

Publishing

Distribution

Total

$ 1,154,663
(131,631)

$ 313,337
131,631

$ 1,468,000
—

$ 1,023,032

$ 444,968

$ 1,468,000

$ 

(3,984)

$  21,941

$ 

17,957

$ 1,294,282

$125,241

$ 1,419,523

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

For the year ended March 31, 2005

Total segment revenues
Revenue from sales between segments

Revenues from external customers

Operating income

Total assets

For the year ended March 31, 2004

Total segment revenues
Revenue from sales between segments

Revenues from external customers

Operating income

Total assets

Publishing

Distribution

Total

$ 1,072,729
(111,676)

$ 333,128
111,676

$ 1,405,857
—

$  961,053

$ 444,804

$ 1,405,857

$  160,826

$  23,745

$  184,571

$ 1,174,910

$ 132,053

$ 1,306,963

$  665,732
(67,859)

$ 281,924
67,859

$  947,656
—

$  597,873

$ 349,783

$  947,656

$ 

93,223

$  16,594

$  109,817

$  859,874

$ 108,943

$  968,817

Geographic information is based on the location of the selling entity. Revenues from external customers by 
geographic region were as follows (amounts in thousands):

For the years ended March 31,

North America
Europe
Other

68

Total

Revenues by platform were as follows (amounts in thousands):

For the years ended March 31,

Console
Hand-held
PC

Total

2006

2005

2004

$  710,040
717,494
40,466

$  696,325
675,074
34,458

$ 446,812
479,224
21,620 

$ 1,468,000

$ 1,405,857

$ 947,656

2006

2005

2004

$ 1,008,758
235,834
223,408

$  970,399
161,977
273,481

$ 732,220
43,306
172,130

$ 1,468,000

$ 1,405,857

$ 947,656

A significant portion of our revenues is derived from products based on a relatively small number of popular 
brands each year. In fiscal 2006, 30% of our consolidated net revenues (38% of worldwide publishing net 
revenues) was derived from three brands, which accounted for 14%, 8%, and 8% of consolidated net revenues 
(18%,  10%,  and  10%  of  worldwide  publishing  net  revenues).  In  fiscal  2005,  37%  of  our  consolidated  net 
revenues (48% of worldwide publishing net revenues) was derived from three brands, which accounted for 
16%, 11%, and 10% of consolidated net revenues (21%, 14%, and 13% of worldwide publishing net reve-
nues). In fiscal 2004, 35% of our consolidated net revenues (49% of worldwide publishing net revenues) was 
derived from three brands, which accounted for 17%, 14%, and 4% of consolidated net revenues (24%, 20%, 
and 5% of worldwide publishing net revenues). 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

11. Computation of Earnings Per Share
The following table sets forth the computations of basic and diluted earnings per share (amounts in thousands, 
except per share data):

For the years ended March 31,

Numerator:

2006

2005

2004

Numerator for basic and diluted earnings per share—income 

available to common shareholders

$  41,899

$ 138,335

$  77,715

Denominator:

Denominator for basic earnings per share—weighted average 

common shares outstanding

Effect of dilutive securities:

Employee stock options and stock purchase plan
Warrants to purchase common stock

Potential dilutive common shares

273,177

250,023

236,887

25,667
593

26,260

27,546
1,291

28,837

19,631
1,070

20,701

Denominator for diluted earnings per share—weighted average 

common shares outstanding plus assumed conversions

299,437

278,860

257,588

Basic earnings per share

Diluted earnings per share

$ 

$ 

0.15

0.14

$ 

$ 

0.55

0.50

$ 

$ 

0.33

0.30

Options to purchase approximately 993,000, 243,000, and 16,837,000 shares of common stock for the years 
ended March 31, 2006, 2005, and 2004, respectively, were not included in the calculation of diluted earnings 
per share because their effect would be antidilutive. 

69

12. Income Taxes
Domestic  and  foreign  income  before  income  taxes  and  details  of  the  income  tax  provision  are  as  follows 
(amounts in thousands):

For the years ended March 31,

Income (loss) before income taxes:

Domestic
Foreign

Income tax expense (benefit):

Current:
Federal
State
Foreign

Total current

Deferred:
Federal
State
Foreign

Total deferred

2006

2005

2004

$  55,052
(6,465)

$ 174,535
23,128

$  84,339
31,653

$  48,587

$ 197,663

$ 115,992

$ 

— $ 
308
4,383

4,691

(11,296)
(7,289)
(10,092)

(28,677)

(355)
342
5,126

5,113

$ 

502
311
9,899

10,712

5,744
(2,707)
(2,159)

878

14,113
(871)
1,906

15,148

Add back benefit credited to additional paid-in capital:

Tax benefit related to stock option and warrant exercises

30,674

53,337

12,417

Income tax provision

$  6,688

$  59,328

$  38,277

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

The items accounting for the difference between income taxes computed at the U.S. federal statutory income 
tax rate and the income tax provision for each of the years are as follows:

For the years ended March 31,

Federal income tax provision at statutory rate
State taxes, net of federal benefit
Research and development credits
Decremental effect of foreign tax rates
Increase of valuation allowance
Other

2006

2005

2004

35.0% 35.0% 35.0%
2.8
4.3
(6.4)
(34.2)
(2.3)
(9.9)
2.3
15.0
(1.4)
3.6

2.3
(8.0)
(2.3)
5.8
0.2

13.8% 30.0% 33.0%

Deferred income taxes reflect the net tax effects of temporary differences between the amounts of assets and 
liabilities for accounting purposes and the amounts used for income tax purposes. The components of the net 
deferred tax asset and liability are as follows (amounts in thousands):

As of March 31,

Deferred asset:

Allowance for doubtful accounts
Allowance for sales returns
Inventory reserve
Vacation and bonus reserve
Amortization and depreciation
Tax credit carryforwards
Net operating loss carryforwards
Other

70

Deferred asset
Valuation allowance

Net deferred asset

Deferred liability:

Capitalized research expenses
State taxes

Deferred liability

Net deferred asset

2006

2005

$ 

739
16,200
2,474
4,993
3,970
74,488
18,729
6,209

$ 

205
8,580
391
2,961
4,306
53,130
31,885
3,899

127,802
(35,555)

105,357
(25,666)

92,247

79,691

22,537
6,233

28,770

41,208
3,682

44,890

$  63,477

$  34,801

The tax benefits associated with certain net operating loss carryovers relate to employee stock options. Pursuant 
to SFAS No. 109, net operating losses do not include $30.9 million relating to these items which will be credited 
to additional paid-in capital when realized. 

As of March 31, 2006, our available federal net operating loss carryforward of approximately $87.7 million is 
subject to certain limitations as defined under Section 382 of the Internal Revenue Code. The net operating 
loss  carryforwards  expire  between  2020  and  2024.  We  have  various  state  net  operating  loss  carryforwards 
totaling $51.0 million which are not subject to limitations under Section 382 of the Internal Revenue Code. 
We have tax credit carryforwards of $43.7 million and $31.4 million for federal and state purposes, respec-
tively, which begin to expire in 2008.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

At March 31, 2006, our deferred income tax asset for tax credit carryforwards and net operating loss carry-
forwards was reduced by a valuation allowance of $35.6 million as compared to $25.7 million in the prior fiscal 
year.  Realization  of  the  deferred  tax  assets  is  dependent  upon  the  continued  generation  of  sufficient  taxable 
income prior to expiration of tax credits and loss carryforwards. Although realization is not assured, manage-
ment believes it is more likely than not that the net carrying value of the deferred tax asset will be realized.

Cumulative  undistributed  earnings  of  foreign  subsidiaries  for  which  no  deferred  taxes  have  been  provided 
approximated $68.4 million at March 31, 2006. Deferred income taxes on these earnings have not been pro-
vided as these amounts are considered to be permanent in duration.

On October 22, 2004, the President of the United States signed the American Jobs Creation Act of 2004 (the 
“Act”) which contains a number of tax law modifications with accounting implications. For companies that 
pay  U.S.  income  taxes  on  manufacturing  activities  in  the  U.S.,  the  Act  provides  a  deduction  from  taxable 
income equal to a stipulated percentage of qualified income from domestic production activities. The manu-
facturing deduction provided by the Act replaces the extraterritorial income (“ETI”) deduction currently in 
place. We currently derive benefits from the ETI exclusion which was repealed by the Act. Our exclusion for 
fiscal 2006 and 2007 will be limited to 75% and 45% of the otherwise allowable exclusion and no exclusion will 
be available in fiscal 2008 and thereafter. The Act also creates a temporary incentive for U.S. multinationals 
to repatriate accumulated income earned abroad by providing an 85% dividends received deduction for cer-
tain dividends from controlled foreign corporations (“Homeland Investment Act”). The deduction is subject 
to a number of limitations. The Act also provides for other changes in tax law that will affect a variety of 
taxpayers. On December 21, 2004, the Financial Accounting Standards Board (“FASB”) issued two FASB 
Staff Positions (“FSP”) regarding the accounting implications of the Act related to (1) the deduction for quali-
fied domestic production activities and (2) the one-time tax benefit for the repatriation of foreign earnings. 
The FASB determined that the deduction for qualified domestic production activities should be accounted 
for as a special deduction under FASB Statement No. 109, “Accounting for Income Taxes.” The FASB also 
confirmed, that upon deciding that some amount of earnings will be repatriated, a company must record in 
that  period  the  associated  tax  liability.  The  guidance  in  the  FSPs  apply  to  financial  statements  for  periods 
ending after the date the Act was enacted. We have evaluated the Act and have concluded that we will not 
repatriate foreign earnings under the Homeland Investment Act Provisions.

71

13. Commitments and Contingencies

Credit Facilities 
We have revolving credit facilities with our Centresoft subsidiary located in the UK (the “UK Facility”) and 
our NBG subsidiary located in Germany (the “German Facility”). The UK Facility provided Centresoft with 
the ability to borrow up to Great British Pounds (“GBP”) 12.0 million ($21.0 million) and GBP 8.0 million 
($15.0  million),  including  issuing  letters  of  credit,  on  a  revolving  basis  as  of  March  31,  2006  and  2005, 
respectively. Furthermore, under the UK Facility, Centresoft provided a GBP 0.6 million ($1.0 million) and 
a GBP 0.6 million ($1.1 million) guarantee for the benefit of our CD Contact subsidiary as of March 31, 2006 
and 2005, respectively. The UK Facility bore interest at LIBOR plus 2.0% as of March 31, 2006 and 2005, 
is collateralized by substantially all of the assets of the subsidiary and expires in January 2007. The UK Facility 
also contains various covenants that require the subsidiary to maintain specified financial ratios related to, 
among others, fixed charges. As of March 31, 2006 and 2005, we were in compliance with these covenants. 
No borrowings were outstanding against the UK Facility as of March 31, 2006 or 2005. The German Facility 
provided for revolving loans up to EUR 0.5 million ($0.6 million) as of both March 31, 2006 and 2005, bore 
interest at a Eurocurrency rate plus 2.5%, is collateralized by certain of the subsidiary’s property and equip-
ment and has no expiration date. No borrowings were outstanding against the German Facility as of March 31, 
2006 or 2005. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

As of March 31, 2006, we maintained a $7.5 million irrevocable standby letter of credit. As of March 31, 2005, 
we did not maintain this standby letter of credit. The standby letter of credit is required by one of our inventory 
manufacturers to qualify for payment terms on our inventory purchases. Under the terms of this arrangement, 
we are required to maintain on deposit with the bank a compensating balance, restricted as to use, of not less 
than the sum of the available amount of the letter of credit plus the aggregate amount of any drawings under 
the letter of credit that have been honored thereunder but not reimbursed. At March 31, 2006, the $7.5 mil-
lion deposit is included in short-term investments as restricted cash. 

As of March 31, 2006, our publishing subsidiary located in the UK maintained a EUR 2.5 million ($3.0 mil-
lion) irrevocable standby letter of credit. As of March 31, 2005, we did not maintain this standby letter of 
credit. The standby letter of credit is required by one of our inventory manufacturers to qualify for payment 
terms on our inventory purchases. The standby letter of credit does not require a compensating balance and 
is collateralized by substantially all of the assets of the subsidiary and expires in July 2006. As of March 31, 
2006, we had EUR 1.0 million ($1.2 million) of outstanding amount against this letter of credit. 

Commitments
In the normal course of business, we enter into contractual arrangements with third parties for non-cancelable 
operating lease agreements for our offices, for the development of products, as well as for the rights to intel-
lectual property. Under these agreements, we commit to provide specified payments to a lessor, developer, or 
intellectual  property  holder,  based  upon  contractual  arrangements.  Typically,  the  payments  to  third-party 
developers  are  conditioned  upon  the  achievement  by  the  developers  of  contractually  specified  development 
milestones. These payments to third-party developers and intellectual property holders typically are deemed 
to  be  advances  and  are  recoupable  against  future  royalties  earned  by  the  developer  or  intellectual  property 
holder based on the sale of the related game. Additionally, in connection with certain intellectual property 
right  acquisitions  and  development  agreements,  we  will  commit  to  spend  specified  amounts  for  marketing 
support for the related game(s) which is to be developed or in which the intellectual property will be utilized. 
Additionally,  we  lease  certain  of  our  facilities  and  equipment  under  non-cancelable  operating  lease  agree-
ments. Assuming all contractual provisions are met, the total future minimum commitments for these and 
other contractual arrangements in place as of March 31, 2006, are scheduled to be paid as follows (amounts 
in thousands):

72

Fiscal year ending March 31,

2007
2008
2009
2010
2011
Thereafter

Total

Contractual Obligations

Facility & 
Equipment 
Leases

$12,980
13,443
12,652
11,709
9,415
21,651

$81,850

Developer 
and IP

$  39,905
11,022
16,300
23,300
19,300
35,600

$145,427

Marketing

Total

$17,120
44,580
6,100
100
100
—

$68,000

$  70,005
69,045 
35,052 
35,109
28,815
57,251

$ 295,277 

Facilities rent expense for the years ended March 31, 2006, 2005, and 2004 was approximately $14.2 million, 
$10.6 million, and $8.7 million, respectively.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Compensation Guarantee
In June 2005, we entered into an employment agreement with the President and Chief Executive Officer of 
Activision Publishing, Inc. containing a guarantee related to total compensation. The agreement guarantees 
that in the event that on May 15, 2010 total compensation has not exceeded $20.0 million, we will make a 
payment for the amount of the shortfall. The $20.0 million guarantee will be recognized as compensation 
expense evenly over the term of the employment agreement comprising of salary payments, bonus payments, 
restricted stock expense, stock option expense, and an accrual for any anticipated remaining portion of the 
guarantee.  The  remaining  portion  of  the  guarantee  is  accrued  over  the  term  of  the  agreement  in  “Other  
liabilities” and will remain accrued until the end of the employment agreement at which point it will be used 
to make a payment for any shortfall or reclassified into shareholders’ equity.

Legal Proceedings
On March 5, 2004, a class action lawsuit was filed against us and certain of our current and former officers 
and directors. The complaint, which asserts claims under Sections 10(b) and 20(a) of the Securities Exchange 
Act  of  1934  based  on  allegations  that  our  revenues  and  assets  were  overstated  during  the  period  between 
February 1, 2001 and December 17, 2002, was filed in the United States District Court, Central District of 
California by the Construction Industry, and Carpenters Joint Pension Trust for Southern Nevada purporting 
to represent a class of purchasers of Activision stock. Five additional purported class actions were subsequently 
filed  by  Gianni  Angeloni,  Christopher  Hinton,  Stephen  Anish,  the  Alaska  Electrical  Pension  Fund,  and 
Joseph  A.  Romans  asserting  the  same  claims.  Consistent  with  the  Private  Securities  Litigation  Reform  Act 
(“PSLRA”),  the  court  appointed  lead  plaintiffs  consolidating  the  six  putative  securities  class  actions  into  a 
single  case.  In  an  Order  dated  May  16,  2005,  the  court  dismissed  the  consolidated  complaint  because  the 
plaintiffs failed to satisfy the heightened pleading standards of the PSLRA. The court did, however, give the 
lead plaintiffs leave to file an amended consolidated complaint within 30 days of the order. Rather than file a 
new complaint, the Plaintiff agreed to dismiss the entire case with prejudice. The Order dismissing the action 
with prejudice was entered on June 17, 2005. 

73

In addition, on March 12, 2004, a shareholder derivative lawsuit captioned Frank Capovilla, Derivatively on 
Behalf of Activision, Inc. v. Robert Kotick, et al. was filed, purportedly on behalf of Activision, which in large 
measure asserts the identical claims set forth in the federal class action lawsuit. That complaint was filed in 
California Superior Court for the County of Los Angeles. On August 11, 2005, in light of the ruling dismissing 
with  prejudice  the  complaint  in  the  earlier  filed  federal  securities  class  action,  plaintiffs  in  the  shareholder 
derivative action filed an amended complaint, dropping most of the causes of action, and focusing only on the 
allegations of insider trading and breaches of fiduciary duty that were based on the same claimed misrepresen-
tations set forth in the dismissed federal securities class action. On September 15, 2005, Activision and the 
individual defendants filed separate demurrers to the Derivative Action and a motion to strike plaintiff’s jury 
demand. Prior to the hearing on the demurrers, the parties came to a resolution of the action and agreed to a 
stipulation of settlement to be submitted to the court for preliminary approval. No cash recovery is to be paid 
to the plaintiff pursuant to the stipulation of settlement, which also stated that the Company vigorously denied 
any assertion of wrongdoing or liability. In furtherance of the settlement, the Company agreed to pay $200,000 
in  plaintiffs’  fees,  to  be  funded  by  the  Company’s  D&O  insurance  carrier.  The  settlement  acknowledged 
that, after the time the derivative action was filed, the Company implemented certain enhancements to its 
corporate governance policies. Notice of Settlement was mailed and emailed to shareholders as well as posted 
on the Company’s website. No objections to settlement were received. At a hearing held on May 22, 2006, the 
Court approved the settlement and released and dismissed the alleged claims. 

In addition, we are party to other routine claims and suits brought by us and against us in the ordinary course 
of business, including disputes arising over the ownership of intellectual property rights, contractual claims, 
employment  relationships,  and  collection  matters.  In  the  opinion  of  management,  after  consultation  with 
legal  counsel,  the  outcome  of  such  routine  claims  will  not  have  a  material  adverse  effect  on  our  business, 
financial condition, results of operations, or liquidity.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

14. Stock Compensation and Employee Benefit Plans

Stock Option Plans
We sponsor several stock option plans for the benefit of officers, employees, consultants, and others. 

On February 28, 1992, the shareholders of Activision approved the Activision 1991 Stock Option and Stock 
Award Plan, as amended, (the “1991 Plan”) which permits the granting of “Awards” in the form of non-qualified 
stock options, incentive stock options (“ISOs”), stock appreciation rights (“SARs”), restricted stock awards, 
deferred stock awards, and other common stock-based awards to directors, officers, employees, consultants, 
and  others.  The  total  number  of  shares  of  common  stock  available  for  distribution  under  the  1991  Plan  is 
45,400,000. The 1991 Plan requires available shares to consist in whole or in part of authorized and unissued 
shares or treasury shares. There were no shares remaining available for grant under the 1991 Plan as of March 
31, 2006.

On  September  23,  1998,  the  shareholders  of  Activision  approved  the  Activision  1998  Incentive  Plan,  as 
amended (the “1998 Plan”). The 1998 Plan permits the granting of “Awards” in the form of non-qualified 
stock  options,  ISOs,  SARs,  restricted  stock  awards,  deferred  stock  awards,  and  other  common  stock-based 
awards to directors, officers, employees, consultants, and others. The total number of shares of common stock 
available for distribution under the 1998 Plan is 18,000,000. The 1998 Plan requires available shares to con-
sist in whole or in part of authorized and unissued shares or treasury shares. There were approximately 9,500 
shares remaining available for grant under the 1998 Plan as of March 31, 2006.

74

On  April  26,  1999,  the  Board  of  Directors  approved  the  Activision  1999  Incentive  Plan,  as  amended  (the 
“1999 Plan”). The 1999 Plan permits the granting of “Awards” in the form of non-qualified stock options, 
ISOs, SARs, restricted stock awards, deferred share awards, and other common stock-based awards to direc-
tors, officers, employees, consultants, and others. The total number of shares of common stock available for 
distribution under the 1999 Plan is 30,000,000. The 1999 Plan requires available shares to consist in whole 
or  in  part  of  authorized  and  unissued  shares  or  treasury  shares.  There  were  approximately  103,800  shares 
remaining available for grant under the 1999 Plan as of March 31, 2006.

On August 23, 2001, the shareholders of Activision approved the Activision 2001 Incentive Plan, as amended 
(the  “2001  Plan”).  The  2001  Plan  permits  the  granting  of  “Awards”  in  the  form  of  non-qualified  stock 
options, ISOs, SARs, restricted stock awards, deferred stock awards, and other common stock-based awards 
to directors, officers, employees, consultants, and others. The total number of shares of common stock avail-
able for distribution under the 2001 Plan is 9,000,000. The 2001 Plan requires available shares to consist in 
whole  or  in  part  of  authorized  and  unissued  shares  or  treasury  shares.  There  were  approximately  421,700 
shares remaining available for grant under the 2001 Plan as of March 31, 2006. 

On April 4, 2002, the Board of Directors approved the Activision 2002 Incentive Plan (the “2002 Plan”). 
The  2002  Plan  permits  the  granting  of  “Awards”  in  the  form  of  non-qualified  stock  options,  ISOs,  SARs, 
restricted stock awards, deferred share awards, and other common stock-based awards to officers (other than 
executive officers), employees, consultants, advisors, and others. The 2002 Plan requires available shares to 
consist in whole or in part of authorized and unissued shares or treasury shares. The total number of shares of 
common  stock  available  for  distribution  under  the  2002  Plan  is  17,400,000.  There  were  approximately 
625,700 shares remaining available for grant under the 2002 Plan as of March 31, 2006. 

On  September  19,  2002,  the  shareholders  of  Activision  approved  the  Activision  2002  Executive  Incentive 
Plan (the “2002 Executive Plan”). The 2002 Executive Plan permits the granting of “Awards” in the form of 
non-qualified stock options, ISOs, SARs, restricted stock awards, deferred share awards, and other common 
stock-based awards to officers, employees, directors, consultants, and advisors. The total number of shares of 
common stock available for distribution under the 2002 Executive Plan is 10,000,000. The 2002 Executive  

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Plan  requires  available  shares  to  consist  in  whole  or  in  part  of  authorized  and  unissued  shares  or  treasury 
shares. There were approximately 8,700 shares remaining available for grant under the 2002 Executive Plan 
as of March 31, 2006.

On December 16, 2002, the Board of Directors approved the Activision 2002 Studio Employee Retention 
Incentive Plan, as amended (the “2002 Studio Plan”). The 2002 Studio Plan permits the granting of “Awards” 
in the form of non-qualified stock options and restricted stock awards to key studio employees (other than 
executive  officers)  of  Activision,  our  subsidiaries  and  affiliates,  and  to  contractors  and  others.  The  2002 
Studio Plan requires available shares to consist in whole or in part of authorized and unissued shares or trea-
sury shares. The total number of shares of common stock available for distribution under the 2002 Studio 
Plan  is  6,000,000.  There  were  approximately  4,200  shares  remaining  available  for  grant  under  the  2002 
Studio Plan as of March 31, 2006.

On April 29, 2003, our Board of Directors approved the Activision 2003 Incentive Plan (the “2003 Plan”). 
On September 15, 2005, the shareholders of Activision approved the 2003 Plan. The 2003 Plan permits the 
granting of “Awards” in the form of non-qualified stock options, SARs, restricted stock awards, deferred stock 
awards, and other common stock-based awards to directors, officers, employees, consultants, and others. The 
2003 Plan requires available shares to consist in whole or in part of authorized and unissued shares or treasury 
shares.  The  total  number  of  shares  of  common  stock  available  for  distribution  under  the  2003  Plan  is 
24,000,000. There were approximately 13,232,900 shares remaining available for grant under the 2003 Plan 
as of March 31, 2006.

The exercise price for Awards issued under the 1991 Plan, 1998 Plan, 1999 Plan, 2001 Plan, 2002 Plan, 2002 
Executive Plan, 2002 Studio Plan, and 2003 Plan (collectively, the “Plans”) is determined at the discretion of 
the Board of Directors (or the Compensation Committee of the Board of Directors, which administers the 
Plans), and for ISOs, is not to be less than the fair market value of our common stock at the date of grant, or 
in the case of non-qualified options, must exceed or be equal to 85% of the fair market value of our common 
stock at the date of grant. Options typically become exercisable in installments over a period not to exceed 
seven years and must be exercised within 10 years of the date of grant. Historically, stock options have been 
granted with exercise prices equal to or greater than the fair market value at the date of grant.

75

Other Employee Stock Options
In  connection  with  prior  employment  agreements  between  Activision  and  Robert  A.  Kotick,  Activision’s 
Chairman and Chief Executive Officer, and Brian G. Kelly, Activision’s Co-Chairman, Mr. Kotick and Mr. 
Kelly were granted options to purchase common stock. The Board of Directors approved the granting of these 
options.  Relating  to  such  grants,  as  of  March  31,  2006,  approximately  8,304,800  shares  were  outstanding 
with a weighted average exercise price of $1.74.

We additionally have approximately 35,400 options outstanding to employees as of March 31, 2006, with a 
weighted average exercise price of $3.48. The Board of Directors approved the granting of these options. Such 
options have terms similar to those options granted under the Plans. 

Employee Stock Purchase Plans
On April 1, 2005, the Board of Directors approved the Second Amended and Restated 2002 Employee Stock 
Purchase  Plan  (the  “Amended  2002  Purchase  Plan”)  for  eligible  Employees.  Under  the  Amended  2002 
Purchase Plan, up to 500,000 shares of our common stock may be purchased by eligible employees during 
two six-month offering periods that commence each April 1 and October 1 (the “Offering Period”). The first 
day of each Offering Period is referred to as the “Offering Date.” Common stock is purchased by the Amended 
2002  Purchase  Plans  participants  at  85%  of  the  lesser  of  fair  market  value  on  the  Offering  Date  for  the 
Offering Period that includes the common stock purchase date or the fair market value on the common stock  

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

purchase date. Employees may purchase shares having a value not exceeding 15% of their gross compensation 
during an Offering Period, limited to a maximum of $10,000 in value for any two purchases within the same 
calendar year. During the year ended March 31, 2006, employees purchased approximately 101,800 and 282,900 
shares  at  a  price  of  $9.83  and  $11.72  per  share,  respectively,  within  the  Amended  2002  Purchase  Plans’ 
Offering Periods. 

Prior to the Amended 2002 Purchase Plan, on January 22, 2002, the Board of Directors approved the 2002 
Employee Stock Purchase Plan for eligible domestic employees. The shareholders of Activision subsequently 
approved the 2002 Employee Stock Purchase Plan on September 19, 2002. Then, on February 11, 2003, the 
Board of Directors approved the 2002 Employee Stock Purchase Plan For International Employees. The pri-
mary  terms  of  the  2002  Employee  Stock  Purchase  Plan  and  the  2002  Employee  Stock  Purchase  Plan  For 
International  Employees  (collectively  the  “2002  Purchase  Plans”)  are  the  same.  Under  the  2002  Purchase 
Plans, up to 1,125,000 shares of our common stock may be purchased by eligible employees during two over-
lapping, twelve-month offering periods that commence each April 1 and October 1 (the “Offering Period”). 
At any point in time, employees may participate in only one Offering Period. The first day of each Offering 
Period is referred to as the “Offering Date.” Common stock is purchased by 2002 Purchase Plans participants 
at 85% of the lesser of fair market value on the Offering Date for the Offering Period that includes the com-
mon stock purchase date or the fair market value on the common stock purchase date. Employees may pur-
chase shares having a value not exceeding 15% of their gross compensation during an Offering Period, limited 
to a maximum of 15,000 common shares per common stock purchase date. During the year ended March 31, 
2006, employees purchased approximately 289,200 shares at a price of $6.45 within the 2002 Purchase Plans’ 
Offering Period. During the year ended March 31, 2005, employees purchased approximately 197,100, 67,300 
and 349,700 shares at a price of $8.84, $5.29 and $8.61 per share, respectively, within the 2002 Purchase 
Plans’ Offering Periods. 

Activity of Employee and Director Options and Warrants
Activity of all employee and director options and warrants during the last three fiscal years was as follows 
(amounts in thousands, except weighted average exercise price amounts):

76

Outstanding at beginning of year

Granted
Exercised
Forfeited

Outstanding at end of year

Exercisable at end of year

2006

2005

2004

Shares

48,772
8,728
(8,108)
(1,055)

48,337

27,126

Wtd. Avg. 
Ex. Price

$  4.84
12.66
4.81
7.35

$  6.20

$  4.17

Shares

65,135
7,501
(22,167)
(1,697)

48,772

25,180

Wtd. Avg. 
Ex. Price

$3.71
8.82
2.90
4.47

$4.84

$3.92

Shares

65,263
12,080
(8,151)
(4,057)

65,135

34,844

Wtd. Avg. 
Ex. Price

$3.57
4.07
2.74
4.54

$3.71

$2.96

For the years ended March 31, 2006, 2005, and 2004, all options were granted at an exercise price equal to 
the fair market value on the date of grant.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

The  following  tables  summarize  information  about  all  employee  and  director  stock  options  and  warrants 
outstanding as of March 31, 2006 (share amounts in thousands):

Outstanding Options

Exercisable Options

Range of exercise prices:

$1.00 to $1.08
$1.38 to $1.75
$1.76 to $3.48
$3.52 to $4.17
$4.17 to $5.74
$5.79 to $7.38
$7.39 to $8.58
$8.58 to $11.98
$12.02 to $15.86
$15.88 to $17.21

Remaining 
Wtd. Avg. 
Contractual 
Life (in years)

Wtd. Avg. 
Exercise 
Price

4.11
2.98
5.86
6.66
6.63
6.30
8.02
9.07
9.35
9.52

6.56

$  1.05
1.75
3.23
3.65
5.38
6.77
8.09
11.08
13.63
16.67

$  6.20

Shares

721
8,217
4,907
5,899
7,962
5,225
5,197
5,114
4,864
231

48,337

Wtd. Avg. 
Exercise 
Price

$  1.05
1.75
3.18
3.70
5.41
6.75
7.89
10.96
12.62
16.45

$  4.17

Shares

721
8,217
3,149
3,913
4,394
4,054
2,325
232
100
21

27,126

Non-Employee Warrants
In prior years, we have granted stock warrants to third parties in connection with the development of soft-
ware and the acquisition of licensing rights for intellectual property. The warrants generally vest upon grant 
and are exercisable over the term of the warrant. The exercise price of third-party warrants is generally greater 
than or equal to their fair market value of our common stock at the date of grant. No third-party warrants  
were granted during the year ended March 31, 2006. As of March 31, 2006, 936,000 third-party warrants to 
purchase common stock were outstanding with a weighted average exercise price of $4.54 per share. No third-
party warrants were granted during the year ended March 31, 2005. As of March 31, 2005, 936,000 third-party 
warrants  to  purchase  common  stock  were  outstanding  with  a  weighted  average  exercise  price  of  $4.54  per 
share. No third-party warrants were granted during the year ended March 31, 2004. As of March 31, 2004, 
2,736,000 third-party warrants to purchase common stock were outstanding with a weighted average exercise 
price of $5.35 per share. 

77

In accordance with EITF 96-18, we measure the fair value of the securities on the measurement date. The fair 
value of each warrant is capitalized and amortized to expense when the related product is released and the 
related revenue is recognized. Additionally, as more fully described in Note 1, the recoverability of capitalized 
software development costs and intellectual property licenses is evaluated on a quarterly basis with amounts 
determined  as  not  recoverable  being  charged  to  expense.  In  connection  with  the  evaluation  of  capitalized 
software development costs and intellectual property licenses, any capitalized amounts for related third-party 
warrants are additionally reviewed for recoverability with amounts determined as not recoverable being amor-
tized to expense. For the years ended March 31, 2006, 2005, and 2004, $0.5 million, $1.6 million, and $0.2 
million, respectively, was amortized and included in cost of sales—software royalties and amortization and/or 
cost of sales—intellectual property licenses. 

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

Employee Retirement Plan
We have a retirement plan covering substantially all of our eligible employees. The retirement plan is quali-
fied in accordance with Section 401(k) of the Internal Revenue Code. Under the plan, employees may defer 
up to 92% of their pre-tax salary, but not more than statutory limits. We contribute 20% of each dollar con-
tributed by a participant. Our matching contributions to the plan were approximately $1.3 million, $905,000, 
and $700,000 during the years ended March 31, 2006, 2005, and 2004, respectively.

15. Capital Transactions

Buyback Program
During fiscal 2003, our Board of Directors authorized a buyback program under which we can repurchase  
up to $350.0 million of our common stock. Under the program, shares may be purchased as determined by 
management, from time to time and within certain guidelines, in the open market or in privately negotiated 
transactions, including privately negotiated structured stock repurchase transactions and through transactions 
in the options markets. Depending on market conditions and other factors, these purchases may be commenced 
or suspended at any time or from time to time without prior notice.

Under  the  buyback  program,  we  did  not  repurchase  any  shares  of  our  common  stock  in  the  years  ended 
March 31, 2006 and March 31, 2005. We repurchased approximately 3.4 million shares of our common stock 
for $12.4 million in the year ended March 31, 2004. In addition, approximately 3.1 million shares of common 
stock were acquired in the year ended March 31, 2004 as a result of the settlement of $10.0 million of struc-
tured stock repurchase transactions entered into in fiscal 2003. As of March 31, 2006, we had no outstanding 
structured stock repurchase transactions. Structured stock repurchase transactions are settled in cash or stock 
based on the market price of our common stock on the date of the settlement. Upon settlement, we either  
have  our  capital  investment  returned  with  a  premium  or  receive  shares  of  our  common  stock,  depending, 
respectively,  on  whether  the  market  price  of  our  common  stock  is  above  or  below  a  pre-determined  price 
agreed in connection with each such transaction. These transactions are recorded in shareholders’ equity in 
the accompanying consolidated balance sheets. As of March 31, 2006, we had approximately $226.2 million 
available for utilization under the buyback program and no outstanding stock repurchase transactions. 

78

Shelf Registrations
In August 2003, we filed with the Securities and Exchange Commission two amended shelf registration state-
ments, including the base prospectuses therein. The first shelf registration statement, on Form S-3, allows us, 
at any time, to offer any combination of securities described in the base prospectus in one or more offerings 
with an aggregate initial offering price of up to $500,000,000. Unless we state otherwise in the applicable 
prospectus supplement, we expect to use the net proceeds from the sale of the securities for general corporate 
purposes,  including  capital  expenditures,  working  capital,  repayment  or  reduction  of  long-term  and  short-
term debt, and the financing of acquisitions and other business combinations. We may invest funds that we 
do not immediately require in marketable securities.

The  second  shelf  registration  statement,  on  Form  S-4,  allows  us,  at  any  time,  to  offer  any  combination  of 
securities described in the base prospectus in one or more offerings with an aggregate initial offering price of 
up to $250,000,000 in connection with our acquisition of the assets, business or securities of other companies 
whether by purchase, merger, or any other form of business combination.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Shareholders’ Rights Plan
On April 18, 2000, our Board of Directors approved a shareholders’ rights plan (the “Rights Plan”). Under the 
Rights Plan, each common shareholder at the close of business on April 19, 2000, received a dividend of one 
right for each share of common stock held. Each right represents the right to purchase one six-hundredths 
(1/600) of a share, as adjusted on account of stock dividends made since the plan’s adoption, of our Series A 
Junior Preferred Stock at an exercise price of $6.67 per share, as adjusted on account of stock dividends made 
since the plan’s adoption. Initially, the rights are represented by our common stock certificates and are neither 
exercisable nor traded separately from our common stock. The rights will only become exercisable if a person 
or group acquires 15% or more of the common stock of Activision, or announces or commences a tender or 
exchange offer which would result in the bidder’s beneficial ownership of 15% or more of our common stock.

In the event that any person or group acquires 15% or more of our outstanding common stock each holder of 
a right (other than such person or members of such group) will thereafter have the right to receive upon exer-
cise of such right, in lieu of shares of Series A Junior Preferred Stock, the number of shares of common stock 
of Activision having a value equal to two times the then current exercise price of the right. If we are acquired 
in a merger or other business combination transaction after a person has acquired 15% or more of our common 
stock, each holder of a right will thereafter have the right to receive upon exercise of such right a number of 
the acquiring company’s common shares having a market value equal to two times the then current exercise 
price of the right. For persons who, as of the close of business on April 18, 2000, beneficially own 15% or 
more of the common stock of Activision, the Rights Plan “grandfathers” their current level of ownership, so 
long as they do not purchase additional shares in excess of certain limitations.

We may redeem the rights for $.01 per right at any time until the first public announcement of the acquisition 
of beneficial ownership of 15% of our common stock. At any time after a person has acquired 15% or more 
(but before any person has acquired more than 50%) of our common stock, we may exchange all or part of 
the rights for shares of common stock at an exchange ratio of one share of common stock per right. The rights 
expire on April 18, 2010.

79

16. Comprehensive Income (Loss) and Accumulated Other Comprehensive Income (Loss)
The components of comprehensive income (loss) were as follows (amounts in thousands):

For the years ended March 31, 

Net income
Other comprehensive income (loss):

Unrealized appreciation (depreciation) on investments

Foreign currency translation adjustment

Other comprehensive income

Comprehensive income

2006

2005

2004

$41,899

$138,335

$77,715

10,576
(5,825)

4,751

(3,317)
4,974

(37)
13,432

1,657

13,395

$46,650

$139,992

$91,110

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

The components of accumulated other comprehensive income (loss) for the years ended March 31, 2006 and 
2005 were as follows (amounts in thousands):

Balance, March 31, 2005
Other comprehensive income (loss)

Balance, March 31, 2006

Foreign 
Currency

$14,838
(5,825)

$  9,013

Unrealized Appreciation 
(Depreciation) on 
Investments

Accumulated Other 
Comprehensive 
Income (Loss)

$ (3,220)
10,576

$  7,356

$11,618
4,751

$16,369

Income  taxes  were  not  provided  for  foreign  currency  translation  items  as  these  are  considered  indefinite 
investments in non-U.S. subsidiaries.

17. Supplemental Cash Flow Information
Non-cash investing and financing activities and supplemental cash flow information are as follows (amounts 
in thousands):

For the years ended March 31,

2006

2005

2004

Non-cash investing and financing activities:
Subsidiaries acquired with common stock
Adjustment—prior period purchase allocation
Change in unrealized appreciation (depreciation) on investments

80

Supplemental cash flow information:

Cash paid for income taxes
Cash received for interest, net

18. Quarterly Financial and Market Information (Unaudited)

$  2,793
(260)
10,576

$  1,191
(2,384)
(3,317)

$  3,246
—
(37)

$  4,698
25,912

$ 12,178
10,543

$ 10,463
6,213 

(amounts in thousands, except per share data)

June 30

Sept. 30

Dec. 31

Mar. 31

For the quarters ended

For the
year ended

Fiscal 2006:

Net revenues
Cost of sales
Operating income (loss)
Net income (loss)
Basic earnings (loss) per share
Diluted earnings (loss) per share
Common stock price per share:

High
Low
Fiscal 2005:

Net revenues
Cost of sales
Operating income (loss)
Net income
Basic earnings per share
Diluted earnings per share
Common stock price per share:

High
Low

$ 241,093
172,270
(13,448)
(3,585)
(0.01)
(0.01)

$ 222,540
141,458
(26,547)
(13,242)
(0.05)
(0.05)

$ 816,242
498,325
84,067
67,945
0.25
0.23

$ 188,125
128,309
(26,115)
(9,219)
(0.03)
(0.03)

$1,468,000
940,362
17,957
41,899
0.15
0.14

13.88
10.64

17.30
12.07

18.03
12.94

15.93
11.81

18.03
10.64

$ 211,276
119,019
15,733
11,957
0.05
0.04

$ 310,626
187,091
34,658
25,543
0.10
0.09

$ 680,094
397,292
137,079
97,262
0.39
0.35

$ 203,861
141,544
(2,899)
3,573
0.01
0.01

$1,405,857
844,946
184,571
138,335
0.55
0.50

9.61
7.74

9.23
6.84

11.53
7.02

14.04
10.19

14.04
6.84

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

19. Recently Issued Accounting Standards and Laws
On December 16, 2004, the Financial Accounting Standards Board (“FASB”) issued FASB Statement No. 123 
(revised 2004), “Share-Based Payment” (“SFAS No. 123R”), which is a revision of FASB Statement No. 123, 
“Accounting for Stock-Based Compensation” (“SFAS No. 123”). SFAS No. 123R supersedes APB Opinion 
No. 25, “Accounting for Stock Issued to Employees,” and amends FASB Statement No. 95, “Statement of Cash 
Flows.” Generally, the approach in SFAS No. 123R is similar to the approach described in SFAS No. 123. 
However, SFAS No. 123R requires all share-based payments to employees, including grants of employee stock 
options, to be recognized in the income statement based on their fair values. Pro forma disclosure is no longer 
an alternative.

SFAS No. 123R permits public companies to adopt its requirements using one of two methods:

•   A “modified prospective” method in which compensation cost is recognized beginning with the effec-
tive date (a) based on the requirements of SFAS No. 123R for all share-based payments granted after the 
effective date and (b) based on the requirements of SFAS No. 123 for all awards granted to employees 
prior to the effective date of SFAS No. 123R that remain unvested on the effective date.

•   A “modified retrospective” method which includes the requirements of the modified prospective method 
described above, but also permits entities to restate based on the amounts previously recognized under 
SFAS 123 for purposes of pro forma disclosures either (a) all prior periods presented or (b) prior interim 
periods of the year of adoption.

As permitted by SFAS No. 123, prior to April 1, 2006 we accounted for share-based payments to employees 
using APB No. 25’s intrinsic value method and, as such, generally recognized no compensation cost for employee 
stock  options.  Accordingly,  the  adoption  of  the  SFAS  No.  123R  fair  value  method  will  have  a  significant 
impact on our results of operations, although it will have no impact on our overall financial position. We adopted 
SFAS No. 123R on April 1, 2006 using the “modified prospective” approach. We currently believe that the 
expensing  of  stock-based  compensation  will  have  an  impact  on  our  Consolidated  Statement  of  Operations 
similar  to  our  pro  forma  disclosure  under  SFAS  No.  123  and  expect  an  impact  in  fiscal  2007  of  approxi-
mately $0.05 per share. 

81

On November 24, 2004, the FASB issued Statement No. 151, “Inventory Costs, an amendment of ARB  
No. 43, Chapter 4” (“SFAS No. 151”). The standard requires that abnormal amounts of idle capacity and 
spoilage costs within inventory should be excluded from the cost of inventory and expensed when incurred. 
The provisions of SFAS No. 151 are applicable to inventory costs incurred during fiscal years beginning after 
June 15, 2005. We expect the adoption of SFAS No. 151 will not have a material impact on our financial posi-
tion or results of operations.

On December 15, 2004 the FASB issued Statement No. 153 (“SFAS No. 153”), “Exchanges of Nonmonetary 
Assets—an amendment of Accounting Principles Board Opinion No. 29.” This standard requires exchanges of 
productive assets to be accounted for at fair value, rather than at carryover basis, unless (1) neither the asset 
received nor the asset surrendered has a fair value that is determinable within reasonable limits or (2) the trans-
actions lack commercial substance. The new standard is effective for nonmonetary asset exchanges occurring 
in fiscal periods beginning after June 15, 2005. The adoption of SFAS No. 153 did not have a material impact 
on our financial position or results of operations.

In May 2005, the FASB issued Statement No. 154 (“SFAS No. 154”), “Accounting Changes and Error Corrections 
—a replacement of APB Opinion No. 20 and FASB Statement No. 3.” SFAS No. 154 changes the require-
ments for the accounting and reporting of a change in accounting principle and correction of errors. Under 
previous guidance, changes in accounting principle were recognized as a cumulative effect in the net income 
of the period of the change. The new statement requires retrospective application of changes in accounting  

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Notes to Consolidated Financial Statements

principle  and  correction  of  errors,  limited  to  the  direct  effects  of  the  change,  to  prior  periods’  financial 
statements, unless it is impracticable to determine either the period-specific effects or the cumulative effect of 
the change. SFAS No. 154 is effective for accounting changes and correction of errors made in fiscal years 
beginning after December 15, 2005. In the event that we have an accounting change or an error correction, 
SFAS No. 154 could have a material impact on our consolidated financial statements.

On February 16, 2006, the FASB issued Statement No. 155 (“SFAS No. 155”), “Accounting for Certain Hybrid 
Financial Instruments—an amendment of FASB Statements No. 133 and 140.” SFAS No. 155 amends FASB 
Statements No. 133, “Accounting for Derivative Instruments and Hedging Activities,” and No. 140, “Accounting 
for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities” to resolve issues addressed 
in Statement 133 Implementation Issue No. D1, “Application of Statement 133 to Beneficial Interests in Securitized  
Financial Assets.” SFAS No. 155 permits fair value remeasurement for any hybrid financial instrument that 
contains an embedded derivative that otherwise would require bifurcation; clarifies which interest-only strips 
and principal-only strips are not subject to the requirements of Statement 133; establishes a requirement to 
evaluate interests in securitized financial assets to identify interests that are freestanding derivatives or that 
are  hybrid  financial  instruments  that  contain  an  embedded  derivative  requiring  bifurcation;  clarifies  that  
concentrations of credit risk in the form of subordination are not embedded derivatives; and amends Statement 
140  to  eliminate  the  prohibition  on  a  qualifying  special  purpose  entity  from  holding  a  derivative  financial 
instrument that pertains to a beneficial interest other than another derivative financial instrument. SFAS No. 
155 is effective for all financial instruments acquired or issued after the beginning of an entity’s first fiscal 
year that begins after September 15, 2006. We do not expect the adoption of SFAS No. 155 to have a material 
effect on our financial position or results of operations. 

82

On March 17, 2006, the  FASB  issued Statement  No.  156 (“SFAS  No. 156”), “Accounting  for  Servicing  of 
Financial Assets—an amendment of FASB Statement No. 140.” SFAS No. 156 amends Statement No. 140, 
“Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities,” with respect 
to the accounting for separately recognized servicing assets and servicing liabilities. SFAS No. 156 requires an 
entity  to  recognize  a  servicing  asset  or  servicing  liability  each  time  it  undertakes  an  obligation  to  service  a 
financial  asset  by  entering  into  a  servicing  contract  in  certain  situations;  requires  all  separately  recognized 
servicing assets and servicing liabilities to be initially measured at fair value, if practicable; permits either the 
amortization method or the fair value measurement method, as subsequent measurement methods for each class 
of separately recognized servicing assets and servicing liabilities; permits a one-time reclassification of avail-
able-for-sale securities to trading securities by entities with recognized servicing rights; and requires separate 
presentation of servicing assets and servicing liabilities subsequently measured at fair value in the statement of 
financial position and additional disclosures for all separately recognized servicing assets and servicing liabili-
ties. SFAS No. 156 is effective in the first fiscal year that begins after September 15, 2006. We do not expect 
the adoption of SFAS No. 156 to have a material effect on our financial position or results of operations. 

On October 22, 2004, the President of the United States signed the American Jobs Creation Act of 2004 (the 
“Act”) which contains a number of tax law modifications with accounting implications. For companies that 
pay  U.S.  income  taxes  on  manufacturing  activities  in  the  U.S.,  the  Act  provides  a  deduction  from  taxable 
income equal to a stipulated percentage of qualified income from domestic production activities. The manu-
facturing deduction provided by the Act replaces the extraterritorial income (“ETI”) deduction currently in 
place. We currently derive benefits from the ETI exclusion which was repealed by the Act. Our exclusion for 
fiscal 2006 and 2007 will be limited to 75% and 45% of the otherwise allowable exclusion and no exclusion 
will be available in fiscal 2008 and thereafter. The Act also creates a temporary incentive for U.S. multina-
tionals to repatriate accumulated income earned abroad by providing an 85% dividends received deduction 
for certain dividends from controlled foreign corporations (“Homeland Investment Act”). The deduction is 
subject to a number of limitations. The Act also provides for other changes in tax law that will affect a variety 
of taxpayers. On December 21, 2004, the Financial Accounting Standards Board (“FASB”) issued two FASB 
Staff  Positions  (“FSP”)  regarding  the  accounting  implications  of  the  Act  related  to  (1)  the  deduction  for  

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

qualified domestic production activities and (2) the one-time tax benefit for the repatriation of foreign earn-
ings. The FASB determined that the deduction for qualified domestic production activities should be accounted 
for as a special deduction under FASB Statement No. 109, “Accounting for Income Taxes.” The FASB also 
confirmed, that upon deciding that some amount of earnings will be repatriated, a company must record in 
that  period  the  associated  tax  liability.  The  guidance  in  the  FSPs  apply  to  financial  statements  for  periods 
ending after the date the Act was enacted. We have evaluated the Act and have concluded that we will not 
repatriate foreign earnings under the Homeland Investment Act Provisions.

20. Subsequent Events
On  May  3,  2006,  we  announced  that  MGM  Interactive  and  EON  Productions,  Ltd.  have  awarded  us  the 
rights to develop and publish interactive entertainment games based on the James Bond license through 2014. 
The agreement, signed on April 11, 2006, did not have an impact on our March 31, 2006 statement of finan-
cial condition or results of operations. 

On May 9, 2006, we announced that we have entered into an agreement, signed on May 6, 2006, to acquire 
video game publisher RedOctane, Inc. (“RedOctane”), the publisher of the Guitar Hero franchise. Under the 
terms of the agreement, RedOctane became a wholly owned subsidiary of Activision and RedOctane’s man-
agement team and key employees signed long-term employment contracts with Activision. RedOctane will 
continue to be based in Sunnyvale, CA. The agreement, did not have an impact on our March 31, 2006 state-
ment of financial condition or results of operations. 

83

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Market for Registrant’s Common Equity and Related Shareholder Matters

Our common stock is quoted on the Nasdaq National Market under the symbol “ATVI.”

The following table sets forth for the periods indicated the high and low reported sale prices for our common 
stock. As of May 31, 2006, there were approximately 2,650 holders of record of our common stock.

Fiscal 2005

First Quarter ended June 30, 2004
Second Quarter ended September 30, 2004 
Third Quarter ended December 31, 2004
Fourth Quarter ended March 31, 2005

Fiscal 2006

First Quarter ended June 30, 2005
Second Quarter ended September 30, 2005
Third Quarter ended December 31, 2005
Fourth Quarter ended March 31, 2006

High

Low

$  9.61
9.23
11.53
14.04

$ 13.88
17.30
18.03
15.93

$  7.74
6.84
 7.02
 10.19

$ 10.64
12.07
 12.94
 11.81

On May 31, 2006, the last reported sales price of our common stock was $13.08.

Cash Dividends
We paid no cash dividends in our fiscal years 2006 or 2005 nor do we anticipate paying any cash dividends 
at any time in the foreseeable future. We expect that earnings will be retained for the continued growth and 
development of the business. Future dividends, if any, will depend upon our earnings, financial condition, 
cash requirements, future prospects, and other factors deemed relevant by our Board of Directors.

84

Stock Splits
In  April  2003,  the  Board  of  Directors  approved  a  three-for-two  split  of  our  outstanding  common  shares 
effected in the form of a 50% stock dividend. The split was paid on June 6, 2003 to shareholders of record as 
of May 16, 2003. In February 2004, the Board of Directors approved a second three-for-two split of our out-
standing common shares effected in the form of a 50% stock dividend. The split was paid on March 15, 2004 
to shareholders of record as of February 23, 2004. In February 2005, the Board of Directors approved a four-
for-three split of our outstanding common shares effected in the form of a 331⁄3% stock dividend. The split 
was paid on March 22, 2005 to shareholders of record as of March 7, 2005. In September 2005, the Board of 
Directors approved a four-for-three split of our outstanding common shares effected in the form of a 331⁄3% 
stock dividend. The split was paid October 24, 2005 to shareholders of record as of October 10, 2005. The 
par value of our common stock was maintained at the pre-split amount of $.000001. All share and per share 
data have been restated as if the stock splits had occurred as of the earliest period presented.

On  March  7,  2005,  in  connection  with  our  March  22,  2005  stock  split,  all  shares  of  common  stock  held  
as  treasury  stock  were  formally  cancelled  and  restored  to  the  status  of  authorized  but  unissued  shares  of  
common stock.

A C T I V I S I O N ,   I N C .   • •   2 0 0 6   A N N U A L   R E P O R T

Officers
Robert A. Kotick 
Chairman and  
Chief Executive Officer

Brian G. Kelly 
Co-Chairman

Michael Griffith 
President and Chief Executive 
Officer, Activision Publishing, Inc. 

Thomas Tippl 
Chief Financial Officer, 
Activision Publishing, Inc.

Robin Kaminsky 
Executive Vice President,  
Publishing

George L. Rose 
General Counsel and Secretary

Michael J. Rowe 
Executive Vice President, 
Human Resources

Board of Directors
Robert A. Kotick 
Chairman and  
Chief Executive Officer

Brian G. Kelly 
Co-Chairman

Robert J. Corti  
Chairman of the Board,  
Avon Products Foundation

Ronald Doornink 
Director and Senior Advisor, 
Activision, Inc.

Barbara S. Isgur 
Former Senior Vice President, 
Stratagem

Robert J. Morgado 
Chairman, Maroley Media Group

Peter J. Nolan 
Managing Partner,  
Leonard Green & Partners L.P.

Richard Sarnoff 
Executive Vice President, 
Random House, Inc.

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Corporate Information

Transfer Agent

Continental Stock Transfer 
& Trust Company
17 Battery Place
New York, New York 10004
(212) 509-4000

Auditor
PricewaterhouseCoopers LLP
Los Angeles, California

Bank
US Bank
Los Angeles, California

Corporate Counsel
Bryan Cave LLP
New York, New York

Corporate Headquarters
Activision, Inc.
3100 Ocean Park Boulevard 
Santa Monica, California 90405
(310) 255-2000

Domestic Offices
Albany, New York 
Dallas, Texas
Eagan, Minnesota
Eden Prairie, Minnesota
Encino, California
Fayetteville, Arkansas
Foster City, California
Los Angeles, California
Madison, Wisconsin 
Mountain View, California
New York, New York
Novato, California
San Francisco, California 
Santa Monica, California 
Sunnyvale, California
Woodland Hills, California

International Offices
Bezons, France
Birmingham, United Kingdom
Breda, The Netherlands
Burglengenfeld, Germany
Legnano, Italy

Madrid, Spain
Ontario, Canada
Quebec City, Canada
Seoul, Korea 
Shanghai, China
Stockholm, Sweden
Sydney, Australia
Tokyo, Japan
Uxbridge, United Kingdom
Venlo, The Netherlands

Forward-Looking Statement

The statements contained in this 
report that are not historical facts are 
“ forward-looking statements.” The 
company cautions readers of this 
report that a number of important 
factors could cause Activision’s actual 
future results to differ materially from 
those expressed in any such forward-
looking statements. These important 
factors, and other factors that could 
affect Activision, are described in 
Activision’s Annual Report on Form 
10-K for the fiscal year ended March 
31, 2006, which was filed with the 
United States Securities and Exchange 
Commission. Readers of this Annual 
Report are referred to this filing.

World Wide Web Site
www.activision.com

E-Mail
IR@activision.com

Annual Meeting
September 14, 2006 
The Beverly Hills Hotel 
9641 Sunset Boulevard 
Beverly Hills, California 90210

Annual Report on
Form 10-K
Activision’s Annual Report on  
Form 10-K for the year ended  
March 31, 2006 is available to 
shareholders without charge upon 
request from our corporate offices.

 
 
 
 
 
 
 
 
3100 Ocean Park Boulevard
Santa Monica, California 90405
telephone: (310) 255-2000
fax: (310) 255-2100
www.activision.com