Activision Blizzard
Annual Report 2013

Plain-text annual report

® ® a n n u a l r e p o r t 2 0 1 3 AnnuAl RepoRt 2013 WE ARE THE LARGEST AND MOST-PROFITABLE INDEPENDENT VIDEOGAME PUBLISHER IN NORTH AMERICA AND EUROPE activision blizzard, inc // Page 1 $4.3B 31% $0.94 revenues1 operating margin1 earnings per share1 operating cash flow $1.26B free cash flow1 free cash flow1 free cash flow1 $1.19B 1Non-GAAP; for a full reconciliation, please see tables at the end of the annual report. annual rePort 2013 we delivered industry-leading results during this transformational year regaineD inDepenDence anD reDuceD our shares outstanDing BY 37% via a transaction with vivenDi ® ® call of DutY® ghosts: #1 title on neXt-gen consoles1 skYlanDers ® # 3 franchise in north america anD europe comBineD1 ® ® 1 According to The NPD Group and GfK Chart-Track. 2 Based on internal company records and reports from key distribution partners. activision blizzard, inc // Page 3 worlD of warcraft ® #1 suBscription massivelY multiplaYer online role- plaYing game as of 12 / 31/13 2 starcraft ® ii: heart of the swarm ® #1 pc game in north america1 entereD free-to-plaY games with hearthstone™ : heroes of warcraft™ and we are well-positioned for growth AnnuAl RepoRt 2013 Destiny ©2014 Bungie, Inc. Destiny is a registered trademark of Bungie, Inc. ® LAUNCHING NEW INTELLECTUAL PROPERTY Activision blizzARd, inc // pAge 5 ® CREATING NEW CATEGORIEs AnnuAl RepoRt 2013 ® LEAdI NG ON NExT-GEN CONsOLEs Activision blizzARd, inc // pAge 7 ® ENTERING NEW REGIONs AnnuAl RepoRt 2013 Ad dI NG NEW bUsINEss mOdELs Activision blizzARd, inc // pAge 9 ENTERING NEW GENREs AnnuAl RepoRt 2013 dRIvING dIGITAL REvENUEs Activision blizzARd, inc // pAge 11 AnnuAl RepoRt 2013 dear fellow shareholders 2013 was a transformational year for Activision Blizzard. In the 23 years since present management assumed responsibility for delivering shareholder value, our incred- ibly talented employees transformed an insolvent company into the world’s leading interactive entertainment company. Over the past 20 years, we have delivered 1,608% in total shareholder return compared to 484% for the S&P 500. Since 1991, our book value per share has grown more than 30% compounded annually, outperforming the S&P 500 by a wide margin. During that time, we have paid out over $10 billion in the form of share repurchases and divi- dends, our revenues have increased at a compounded annual growth rate of approximately 30% per year, and our earnings per share have increased at a compounded annual growth rate of over 20% per year. During 2013, the S&P 500 experienced remarkable per- formance and increased, including dividends, by 32%, while our shares increased, including dividends, by 70%. At the same time, our book value per share declined by 5%, including dividends. This decline was driven by our repurchase of 429 million shares at $13.60 per share, a price that reflected a 10% discount to our closing price on the day before we announced the transaction; how- ever, our market value increased by more than $1.5 bil- lion after the announcement of the transaction and since then has increased by more than $2.1 billion or 18% through March 31, 2014. Because we had a majority shareholder for the last five years, we have been excluded from many indices like the S&P 500, but Activision Blizzard compares favorably with many of the companies in the S&P 500. Had we been included in the S&P 500 for the last 20 years, our total shareholder return would rank among the top 15% of companies in the index. In terms of profitability, our 2013 Non-GAAP Operating Margin of 31% was approxi- mately three times the weighted average margin of the index as a whole and would have ranked us in the top 25% of all companies in the index. For the first time in more than five years, we are an inde- pendent company without Vivendi as our controlling shareholder. As of October 11, 2013, the majority of our shares are in the hands of public shareholders. Our transaction with Vivendi delivered immediate benefits to our public shareholders in the form of significant earnings- per-share accretion and the challenges and constraints that came from operating as a controlled company were eliminated, allowing for even greater focus and flexibility. This return to independence could not have come at a more important time. 2013 was a year of industry transi- tion as well as greater clarity for emerging growth oppor- tunities. The industry experienced one of the most significant and accelerated console transitions in its his- tory, mobile devices began to deliver larger creative opportunities and financial returns, and business models like free-to-play games with virtual item monetization and new geographies like China began presenting new opportunities for game makers. We delivered better-than-expected financial results based on the continued success of our games and ended the year with our position solidified as the world’s leading interactive entertainment company. We experienced strong sales and healthy margins notwithstanding the most competitive and volatile year for videogames since the last console transition, and a slate with fewer major releases than the year before due to the timing of our development cycles. Last year, we anticipated that industry and company factors would make it difficult for us to replicate prior year results. That proved true, though 2013 was still a year of many highlights, including: • GAAP and non-GAAP operating margins of 30% and 31%, respectively. • GAAP and non-GAAP net revenues of $4.58 billion and $4.34 billion, respectively. • Over $1.26 billion in operating cash flow, with $4.45 billion in cash and investments remaining post-transaction. Activision blizzARd, inc // pAge 13 In 2008, our transaction with Vivendi Games enabled two of the world’s best gaming companies to merge. Blizzard Entertainment has some of the best creative and business talent in the industry and some of the most beloved entertainment franchises in the world. Activision Publishing remains the most financially successful inde- pendent videogame company and owner of some of the world’s most valuable entertainment franchises. Activision and Blizzard have distinct strengths and styles, but they share at core a common strategy of building great games capable of entertaining communities of players based on original and wholly owned franchises. This careful approach reduces risk for our shareholders and empowers us to invest thoughtfully and patiently in our games. In the near term, we expect to extend and expand the size and number of franchises we are actively operating in the marketplace. We plan to do this by continuing to cultivate the communities that we have built around our existing franchises, and hopefully expand those communities with continued innovation and creativity, geographical expansion, and exciting new business models that pro- vide our audiences with even greater flexibility to pay for the content they enjoy. The TransacTion It is worth explaining the transaction with Vivendi as it has had such a positive impact for our public shareholders. Activision Blizzard acquired approximately 429 million company shares for $5.83 billion or $13.60 per share in cash and assumed certain tax attributes favorable to Activision Blizzard from Vivendi. In a separate trans- action, Brian and I personally invested $100 million of our own money and led a group of long-term investors to purchase approximately 172 million company shares from Vivendi for approximately $2.34 billion in cash, or $13.60 per share. After the transaction closed, the shares Activision Blizzard purchased were no longer treated as outstanding, leaving the majority of the remaining 695 million shares in the hands of public shareholders. Activision Blizzard’s stock purchase was financed with a combination of approximately $1.2 billion of domestic cash on hand and recently issued debt, including $1.5 billion of 5.625% senior notes due 2021, $750 million of 6.125% senior notes due 2023, and a $2.5 billion seven- year term loan facility. The entire $4.75 billion of debt financing had a weighted average annual interest rate of less than 5%. Activision Blizzard’s stock purchase allowed us to take advantage of attractive financial markets while still retain- ing the permanently invested cash on hand we needed to preserve financial stability and strategic flexibility. In fact, as of December 31, 2013, we had $4.45 billion in cash and investments, of which $1.1 billion was held domestically and the balance permanently invested over- seas. We had gross debt outstanding of $4.74 billion and net debt of approximately $300 million, putting our net debt to non-GAAP adjusted-EBITDA ratio at approxi- mately 0.2 times. In early February this year, we announced that our Board of Directors had authorized an increase in our annual cash dividend to $0.20 per share and an accelerated debt repayment of $375 million based on our strong cash flows. The investors who joined us for the investment—Davis Advisors, Leonard Green & Partners, L.P., Tencent, and Fidelity Management & Research Company—are some of the most sophisticated in the world, and their commit- ment should be viewed as a vote of confidence in our company and our future prospects. AnnuAl RepoRt 2013 With the closing of the transaction, Vivendi’s designated directors resigned and the Board of Directors elected two new, non-affiliated directors, Peter Nolan and Elaine Wynn. On January 15th of this year, the Board of Directors added another non-affiliated director, Barry Meyer. These three new directors bring a wealth of expe- rience and insight to our board. su ccess aT our core In 2013, our Call of Duty® franchise hit a number of mile- stones, maintaining the franchise’s leadership position as one of the most successful entertainment franchises of all time. In the year, we delivered four downloadable content packs for Call of Duty: Black Ops II. Taking together revenues from the original game and download- able expansion content, Call of Duty: Black Ops II became the biggest console game in the history of the industry in a single year. Also in the year, we launched a brand-new Call of Duty sub-brand to stand alongside Call of Duty: Black Ops and Modern Warfare® with the launch of Call of Duty: GhostsTM which was released on existing platforms and on the all-new Xbox One and PlayStation 4. It was the best-selling title in both units and dollars in North America and Europe during the holiday launch quarter. Most importantly in looking toward the future, it was the best-selling title in units and dollars on both Xbox One and PlayStation 4 new genera- tion consoles across North America and Europe during that quarter. For 2014’s Call of Duty game, we have shifted from a two to a three-year development cycle. We recognize that the expectations of our fans have grown with the ambition, scope, and popularity of this franchise. We want to ensure that each release is more creative, inno- vative, engaging, and fun than the one before. The Call of Duty game that we plan to release this 2014 will be the first on this development time frame, and we think our fans will be able to immediately comprehend and appreciate the value of the additional development time. Our Skylanders® franchise likewise maintained its lead- ership position in 2013, notwithstanding the appearance of significant competition inspired by our success. Competition grew the category, and we maintained our lead, not just in the genre but across children’s video- games. The Skylanders brand was the #1 children’s videogame for the third year in a row in North America and Europe combined. The franchise has sold-through over $2 billion at retail, including over 175 million toys. Including those toys and accessories, it was the #3 fran- chise of the year in North America and Europe combined, behind our own Call of Duty. Our new Skylanders SWAP ForceTM game continued to set the bar for inno- vation and quality, yielding the best reviews of any game in the franchise so far. We delivered a breakthrough in the way that children play with our original Skylanders: Spyro’s Adventure® game in 2011. For 2014, the studio that created the original Skylanders game is back at the helm and this fall, we plan to deliver the biggest innovation in Skylanders since we first introduced our TOYS TO LIFE TM concept. World of Warcraft® also remains the clear leader in its genre. 2013 was not an expansion pack year for the game, but Blizzard Entertainment did release substantial new content updates. Though there was a significant decline in subscribers in the first quarter after many players played through the previous year’s expansion pack content, subscribership declined only about 6% between the beginning of Q2 and the end of Q4 notwithstanding the lack of a new expansion pack, by far the single biggest factor in driving subscriptions historically. This stability underscores the simple fact that no other subscription based massively multiplayer online role-playing game (MMORPG) comes even close in terms of popularity. In 2014, Blizzard Entertainment is planning to deliver an expansion entitled Warlords of Draenor TM, which was received with remarkable enthusiasm at the company’s most successful BlizzCon® event ever at the end of Activision blizzARd, inc // pAge 15 2013, with more than 4.5 million viewers around the world tuned in for its debut. Most importantly, Blizzard has been growing its World of Warcraft game develop- ment team to enable it to accelerate the cadence of content delivery, including expansions, while continuing to raise the bar on quality. Blizzard Entertainment also delivered the best-selling PC game in North America for 2013 at retail with StarCraft® II: Heart of the Swarm®. StarCraft contin- ues to connect with fans around the world, including through eSports events. Blizzard has not announced any StarCraft II releases for 2014, but is continuing to work on the final expansion in the StarCraft II trilogy, Legacy of the VoidTM. Finally, Blizzard Entertainment returned its Diablo® fran- chise to consoles for the first time in almost 15 years in 2013 when it released Diablo III for the PlayStation 3 and the Xbox 360 to widespread acclaim. This expanded on the popularity of the game even further, yielding more than 15 million units sold across all platforms, PC and console. Earlier in 2014, Blizzard released an expansion for Diablo III, Reaper of SoulsTM, to strong reviews and sales. Later this year, Blizzard expects to bring Diablo III to PlayStation 4 with Diablo III: Ultimate Evil EditionTM, which combines Diablo III and Reaper of Souls in one package for console. ex panding The pack Time and again we have proven our willingness to create balance by investing in our core proven franchises as well as selectively pursuing new opportunities. We have announced plans to launch what we hope to be four great additions to our franchise portfolio—three new potential franchises and one signif icant franchise expan- sion being developed in parallel to continued core franchise development. These new additions, which we will dis- cuss below, show a balance of growth and diversification initiatives—one game based on all-new intellectual prop- erty, two new games that leverage existing characters from proven franchises for new modes of gameplay, and one expansion of an existing franchise to a new geogra- phy and business model. Each of these four is designed to capitalize on emerging audience opportunities that we believe have both great creative and financial potential. HearthstoneTM: Heroes of Warcraft™, the game Blizzard launched in closed beta in 2013 and then fully released on both PC and iPad so far this year, is off to a good start, attracting millions of players across all major regions with strong engagement and monetization. The game sits at the nexus of two drivers of industry growth— free-to-play payment mechanics and mega mass-market mobile platform gameplay. Until recently, success in both these areas was difficult to predict, with low-development cost entrants soaring to the tops of the charts and disap- pearing almost overnight. In this kind of business, success seemed to turn more on luck than on creative skill and sound management, and games did not offer the kind of recurring revenue streams that are essential to our approach. Recently, as the category has developed and we have found unique ways to deliver creative, inspired original gameplay we have started to see possibilities for great success. In September of this year, we plan to launch Bungie’s DestinyTM, the first game in what we expect to be our next billion-dollar action franchise, developed by the studio that brought the world Halo. Destiny pushes to the next level a trend we have been talking about since its infancy—the shift in the console experience toward online gameplay. With our Call of Duty games, we have done more than any other company to drive this shift with a multiplayer game that remains the most popular online console play experience in the world. With Destiny, we were finally able to build an entire console game around the assumption that our player base is passion- ate about connected social game experiences. Destiny is seamlessly social, but it has the pace and excitement AnnuAl RepoRt 2013 of an action game. It will set the bar for a new generation of gameplay. Blizzard is hard at work on another free-to-play game, Heroes of the StormTM. Heroes of the Storm taps into a booming genre, the free-to-play online team brawler. Once again, Blizzard is stepping into a genre with its singular ability to make gameplay more accessible, faster- paced, and more fun. These kinds of games are only as compelling as the characters, or heroes, that you get to play, and Blizzard has a distinct advantage with its rich array of iconic characters from across its games. Players will get to play for dominance with characters from StarCraft, Diablo, and the Warcraft® universe—a play- ful mash-up of beloved all-stars. This style of gameplay and the free-to-play payment model are incredibly popu- lar in the West, and especially important for strategic growth potential—they have really struck a chord with players in the East. In addition to the two Blizzard titles that we expect to resonate with Eastern audiences, we are also developing a game entitled Call of Duty OnlineTM with Tencent. With Call of Duty Online our plan is to bring the preemi- nent Western console experience to the world’s largest population of gamers in China. To do that effectively we have to deliver our Call of Duty franchise in a format that suits the Chinese market—on the PC and as a free-to- play game. First-person action games have become a leading game category in China, but the world’s greatest first-person action franchise has never before been in a format that could connect with that audience. sa me pr inciples, new era • Deliver innovative and compelling entertainment expe- riences with continuous investment in the franchises we create and the communities that play these games • Focus on the largest and most promising opportunities • Recruit, reward, and retain great talent and build teams that share common values • Remain disciplined in the application of our commit- ment to deliver stakeholder value While our employees have grown in numbers, our reliance upon them as the engine driving every last one of this company’s successes and our appreciation and gratitude at their accomplishments remain unwavering. We are the largest and most profitable independent videogame com- pany because we have the best employees in the world. We will continue to remain focused on creating great entertainment and providing superior stakeholder returns as we have for the last 23 years. Sincerely, Bobby Kotick President and Chief Executive Officer Activision Blizzard For almost a quarter-century that we have been leading this company, we have repeatedly articulated the same core principles: Brian Kelly Chairman of the Board Activision Blizzard financial review 2013 SELECTED FINANCIAL DATA The terms “Activision Blizzard,” the “Company,” “we,” “us,” and “our” are used to refer collectively to Activision Blizzard, Inc. and its subsidiaries. The following table summarizes certain selected consolidated financial data, which should be read in conjunction with our Consolidated Financial Statements and Notes thereto and with Management’s Discussion and Analysis of Financial Condition and Results of Operations included elsewhere in this Annual Report. The selected consolidated financial data presented below at and for each of the years in the five year period ended December 31, 2013 is derived from our Consolidated Financial Statements. All amounts set forth in the following tables are in millions, except per share data. 2013 For the Years Ended December 31, 2010 2011 2012 2009 Statement of Operations Data: Net Revenues ......................................................................................... $ Net income (loss) ................................................................................... Basic net income (loss) per share .......................................................... Diluted net income (loss) per share ....................................................... Cash dividends declared per share(3) ..................................................... Balance Sheet Data: Total assets ............................................................................................ $ 14,012 $ 14,200 $ 13,277 $ 13,447 $ 13,742 Total debt, net(4) ..................................................................................... — 4,583 $ 4,856 $ 4,755 $ 4,447 $ 4,279 113(2) 1,085 1,010 0.09 0.93 0.96 0.09 0.92 0.95 — 0.165 0.19 418(1) 0.34 0.33 0.15 1,149 1.01 1.01 0.18 4,693 — — — (1) (2) (3) (4) In the fourth quarter of 2010, we recorded $326 million of impairment charges within our Activision segment. These charges consisted of impairments of $67 million, $9 million and $250 million to license agreements, game engines and internally developed franchises intangible assets, respectively. In the fourth quarter of 2009, we recorded $409 million of impairment charges within our Activision segment. These charges consisted of impairments of $24 million, $12 million and $373 million to license agreements, game engines and internally developed franchise intangible assets, respectively. On February 7, 2013, our Board of Directors declared a cash dividend of $0.19 per share, payable on May 15, 2013, to shareholders of record at the close of business on March 20, 2013. On February 9, 2012, our Board of Directors declared a cash dividend of $0.18 per share, payable on May 16, 2012, to shareholders of record at the close of business on March 21, 2012. On February 9, 2011, our Board of Directors declared a cash dividend of $0.165 per share, payable on May 11, 2011, to shareholders of record at the close of business on March 16, 2011. On February 10, 2010, our Board of Directors declared a cash dividend of $0.15 per share, payable on April 2, 2010, to shareholders of record at the close of business on February 22, 2010. Prior to the cash dividend declared in February 2010, the Company had never paid a cash dividend. In connection with the Purchase Transaction, on September 19, 2013, we issued $1.5 billion of 5.625% unsecured senior notes due September 2021 (the “2021 Notes”), and $750 million of 6.125% unsecured senior notes due September 2023 (the “2023 Notes”, and together with the 2021 Notes, the “Notes”). On October 11, 2013, we entered into a $2.5 billion secured term loan facility (the “Term Loan”), maturing in October 2020. The carrying values of the Notes and Term Loan are presented net of unamortized debt discount fees. 1 MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Business Overview Activision Blizzard, Inc. is a worldwide online, personal computer (“PC”), video game console, tablet, handheld, and mobile game publisher. The Company’s Formation and Recently Consummated Share Repurchase and Related Debt Financing Activision, Inc. was originally incorporated in California in 1979 and was reincorporated in Delaware in December 1992. On July 9, 2008, a business combination (the “Business Combination”) by and among Activision, Inc., Sego Merger Corporation, a wholly-owned subsidiary of Activision, Inc., Vivendi S.A. (“Vivendi”), VGAC LLC, a wholly-owned subsidiary of Vivendi , and Vivendi Games, Inc. (“Vivendi Games”), a wholly-owned subsidiary of VGAC LLC, was consummated. As a result of the consummation of the Business Combination, Activision, Inc. was renamed Activision Blizzard, Inc. (“Activision Blizzard”) and Vivendi became a majority shareholder of Activision Blizzard. Activision Blizzard is a public company traded on the NASDAQ under the ticker symbol “ATVI.” On October 11, 2013, we repurchased approximately 429 million shares of our common stock, pursuant to a stock purchase agreement (the “Stock Purchase Agreement”) we entered into on July 25, 2013, with Vivendi and ASAC II LP (“ASAC”), an exempted limited partnership established under the laws of the Cayman Islands, acting by its general partner, ASAC II LLC. Pursuant to the terms of the Stock Purchase Agreement, we acquired all of the capital stock of Amber Holding Subsidiary Co., a Delaware corporation and wholly-owned subsidiary of Vivendi (“New VH”), which was the direct owner of approximately 429 million shares of our common stock, for a cash payment of $5.83 billion, or $13.60 per share, before taking into account the benefit to the Company of certain tax attributes of New VH assumed in the transaction (collectively, the “Purchase Transaction”). The Purchase Transaction was funded with a combination of $1.2 billion of cash on hand, the net proceeds from a $2.5 billion secured term loan facility, maturing in October 2020 (the “Term Loan”), and the net proceeds from the issuance of $1.5 billion of 5.625% unsecured senior notes due September 2021 (the “2021 Notes”) and $750 million of 6.125% unsecured senior notes due September 2023 (the “2023 Notes” and, together with the 2021 Notes, the “Notes”). Refer to Note 12 of the Notes to the Consolidated Financial Statements included in this Annual Report and Other Liquidity and Capital Resources for additional information. The repurchased shares were recorded in “Treasury Stock” in our consolidated balance sheet. Immediately following the completion of the Purchase Transaction, ASAC purchased from Vivendi 172 million shares of Activision Blizzard common stock, pursuant to the Stock Purchase Agreement, for a cash payment of $2.34 billion, or $13.60 per share (the “Private Sale”). Robert A. Kotick, our Chief Executive Officer, and Brian G. Kelly, Chairman of our Board of Directors, are affiliates of ASAC II LLC. As of December 31, 2013, (i) we had 704 million shares of common stock issued and outstanding, approximately 64% of which was held by the public, (ii) Vivendi held 83 million shares, or approximately 12% of the outstanding shares of our common stock, and (iii) ASAC held 172 million shares, or approximately 24% of the outstanding shares of our common stock. The Company’s Operations Based upon our organizational structure, we conduct our business through three operating segments as follows: Activision Publishing, Inc. Activision Publishing, Inc. (“Activision”) is a leading international developer and publisher of interactive software products and content, including games from the Call of Duty® and Skylanders™ franchises. Activision develops games primarily based on internally-developed properties, as well as some licensed intellectual properties. We sell games through both retail channels and digital downloads. Activision currently offers games that operate on the Microsoft Corporation (“Microsoft”) Xbox One (“Xbox One”) and Xbox 360 (“Xbox 360”), Nintendo Co. Ltd. (“Nintendo”) Wii U (“Wii U”) and Wii (“Wii”), and Sony Computer Entertainment, Inc. (“Sony”) PlayStation 4 (“PS4”) and PlayStation 3 (“PS3”) console systems (Xbox One, Wii U, and PS4 are collectively referred to as “next-generation”; Xbox 360, Wii, and PS3 are collectively referred to as “current-generation”); the PC; the Nintendo 3DS (“3DS”), Nintendo Dual Screen (“DS”), and Sony PlayStation Vita handheld game systems; and other handheld and mobile devices. 2 Blizzard Entertainment, Inc. Blizzard Entertainment, Inc. (“Blizzard”) is a leader in the subscription- based massively multi-player online role-playing game (“MMORPG”) category in terms of both subscriber base and revenues generated through its World of Warcraft® franchise, which it develops, hosts and supports. Blizzard also develops, markets, and sells role-playing action and strategy games for the PC and iPad, including games in the multiple-award winning Diablo® and StarCraft® franchises. In September 2013, Blizzard released Diablo III for the PS3 and Xbox 360, and confirmed plans to adapt the game for the PS4. In addition, Blizzard maintains a proprietary online-game related service, Battle.net®. Blizzard distributes its products and generates revenues worldwide through various means, including: subscriptions; sales of prepaid subscription cards; value-added services such as realm transfers, faction changes and other character customizations within the World of Warcraft gameplay; retail sales of physical “boxed” products; online download sales of PC products; and licensing of software to third-party or related party companies that distribute World of Warcraft, Diablo III and StarCraft II products. In addition, Blizzard developed Hearthstone™: Heroes of Warcraft™, a free-to-play digital collectible card game, which was released in closed beta in August 2013 and in open beta in January 2014, and is currently developing Heroes of the Storm™, a new free- to-play online hero brawler. Activision Blizzard Distribution Activision Blizzard Distribution (“Distribution”) consists of operations in Europe that provide warehousing, logistical and sales distribution services to third-party publishers of interactive entertainment software, our own publishing operations, and manufacturers of interactive entertainment hardware. Business Results and Highlights In 2013, Activision Blizzard’s consolidated net revenues were $4.6 billion and consolidated operating income was $1.4 billion, as compared to net revenues of $4.9 billion and operating income of $1.5 billion in 2012. Despite lower net revenues and operating income in 2013, as compared to 2012, we generated comparable cash flows from operating activities of approximately $1.3 billion in both 2013 and 2012. As a result of the Purchase Transaction, on October 11, 2013, we reduced our common shares outstanding by approximately 429 million shares, which resulted in a lower weighted-average share count for the remainder of the fiscal year. For the year ended December 31, 2013, interest expense of $58 million, fees and expenses related to the Purchase Transaction and related debt financings of $79 million, and their associated tax benefits of $45 million were included in our consolidated net income, partially offsetting the earnings per share benefits from the reduction in our share count. For details of our debt arrangements, our interest expense, and cash paid for interest, refer to Note 12, Note 17, and Note 21, respectively, of the Notes to Consolidated Financial Statements included in Annual Report. Inclusive of these impacts, the company’s net income was $1.0 billion and earnings per common share was $0.95 in 2013, in comparison to net income of $1.1 billion and earnings per common share of $1.01 in 2012. According to The NPD Group with respect to North America, GfK Chart-Track with respect to Europe, and Activision Blizzard internal estimates, during 2013: • • • • In North America and Europe combined, Activision Publishing was the #1 console and handheld publisher for the calendar year with the #2 and #3 best-selling franchises—Call of Duty and Skylanders, including toys and accessories. In North America and Europe combined, including toys and accessories, Activision Publishing had four of the top 10 titles overall. For the fourth quarter, in aggregate across all platforms in the U.S. and Europe combined, Activision Publishing’s Call of Duty: Ghosts™ was the #1 best-selling title in both units and dollars and the #1 best- selling game on the next-generation PS4 and Xbox One console platforms in both units and dollars. Additionally, for the calendar year, Call of Duty: Black Ops II was the #9 best-selling title in both units and dollars. In North America and Europe combined, Skylanders Giants™, including toys and accessories, was the #4 best-selling handheld and console game in dollars overall and Skylanders SWAP Force™, including toys and accessories, was the #6 best-selling handheld and console game in dollars overall. 3 • • • As of December 31, 2013, the Skylanders franchise had generated, life-to-date, more than $2 billion in worldwide retail sales, including toys and accessories, and Activision had sold approximately 175 million Skylanders toys worldwide. In North America, Blizzard Entertainment’s StarCraft II: Heart of the Swarm® was the #1 best-selling PC game. As of December 31, 2013, Blizzard Entertainment’s World of Warcraft remains the #1 subscription-based MMORPG, with approximately 7.8 million subscribers. Product Release Highlights Games and digital downloadable content released during the year ended December 31, 2013 included: • • • • • • • • • • • Call of Duty: Black Ops II Revolution (digital downloadable content) Call of Duty: Black Ops II Uprising (digital downloadable content) Call of Duty: Black Ops II Vengeance (digital downloadable content) Call of Duty: Black Ops II Apocalypse (digital downloadable content) Call of Duty: Ghosts Deadpool Diablo III for the PS3 and Xbox 360 Hearthstone: Heroes of Warcraft (closed beta) Skylanders SWAP Force StarCraft II: Heart of the Swarm The Walking Dead™: Survival Instinct On January 21, 2014, Blizzard released Hearthstone: Heroes of Warcraft in open beta. In the first quarter of 2014, we released Onslaught, the first downloadable content pack for Call of Duty: Ghosts (“Onslaught”), on certain platforms. Diablo III: Reaper of Souls™, the first expansion pack to Blizzard’s action role-playing game Diablo III, is expected to be available in stores and online beginning on March 25, 2014. International Operations International sales are a fundamental part of our business. Net revenues from international sales accounted for approximately 47%, 50%, and 50% of our total consolidated net revenues for the years ended December 31, 2013, 2012 and 2011, respectively. In addition to our United States (“U.S.”) operations, we maintain significant operations in Canada, the United Kingdom (“U.K.”), France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, South Korea and China. An important element of our international strategy is to develop content that is specifically directed toward local cultures and customs. Our international business is subject to risks typical of an international business, including, but not limited to, foreign currency exchange rate volatility and changes in local economies. Accordingly, our future results could be materially and adversely affected by changes in foreign currency exchange rates and changes in local economies. Management’s Overview of Business Trends Online Content and Digital Downloads We provide our products through both retail channels and digital online delivery methods. Many of our video games that are available through retailers as physical “boxed” software products, such as DVDs, are also available by direct digital download over the Internet (from our websites and websites owned by third parties). In addition, we offer players digital downloadable content as add- ons to our products (e.g., new multi-player content packs), generally for a one-time fee. We also offer subscription-based services for World of Warcraft, which are digitally delivered and hosted by Blizzard’s proprietary online-game related service, Battle.net. 4 We currently define digital online channel-related sales as revenues from subscriptions and memberships, licensing royalties, value-added services, downloadable content, and digitally distributed products. This definition may differ from that used by our competitors or other companies. For the year ended December 31, 2013, revenues through digital online channels increased by $22 million, as compared to 2012, and represented 34% of our total consolidated net revenues in 2013, as compared to 32% in 2012. This increase was mainly attributable to the strong performance of digital downloadable content for Call of Duty: Black Ops II (such as downloadable content packs, and micro-downloadable content (“micro-DLC”) which allows players to personalize their in-game experience), the continued strong performance of Call of Duty: Black Ops II, and recognition of deferred revenues from World of Warcraft: Mists of Pandaria, which was released in 2012, without a comparable release from Blizzard in 2013. On a non-GAAP basis (which excludes the impact of deferred revenues), revenues through digital online channels decreased by $34 million, as compared to 2012, and represented 36% of our total non-GAAP net revenues in 2013 as compared to 32% in 2012. The decrease in revenues through digital online channels was primarily due to the releases of Diablo III and World of Warcraft: Mists of Pandaria in 2012, partially offset by the strong performance of digital downloadable content for Call of Duty: Black Ops II in 2013. Digital online channel revenues were a greater portion of total non-GAAP revenues in 2013, given the relatively lower decrease in digital online channel revenues compared to the decrease in retail channel revenues, versus the prior year. Our sales of digital downloadable content are driven in part by our sales of retail products. Lower revenues in our retail distribution channel in the current year might impact our digital online channel revenues in the subsequent year. Digital revenues remain an important part of our business, and we continue to focus on and develop products that can be delivered via digital online channels. The amount of our digital revenues in any period may fluctuate depending, in part, on the timing and nature of our specific product releases. Over the next few years, we plan to introduce games, based on some of our most successful franchises, that operate on a free-to-play model with microtransactions. These games include Blizzard’s Hearthstone: Heroes of Warcraft, Blizzard’s Heroes of the Storm, and Call of Duty™ Online. Please refer to the reconciliation between GAAP and non-GAAP financial measures later in this document for further discussions of retail and digital online channels. Console Platform Transition The current generation of game consoles began with Microsoft’s launch of the Xbox 360 in November 2005, and continued in 2006 when Nintendo and Sony launched the Wii and the PS3, respectively. The installed base of current- generation hardware in the U.S. and Europe was approximately 195 million units as of December 31, 2013, as compared to 184 million units at December 31, 2012, according to The NPD Group, with respect to North America, and GfK Chart-Track, with respect to Europe, representing an overall increase of 6% in units year-over-year. The growth was larger for the high- definition platforms, with the installed base of PS3 and Xbox 360 hardware units increasing 9% year-over-year, while the installed base of Wii hardware units increased only 2% year-over-year. In November 2012, Nintendo released the Wii U, and in November 2013, Sony released the PS4 and Microsoft released the Xbox One, their respective next- generation game consoles and entertainment systems. As of December 31, 2013, according to The NPD Group and GfK Chart-Track, the installed base of next- generation hardware in the U.S. and Europe was approximately 10 million units. While the new console cycle has started strongly and demand for next-generation games was higher than expected, we expect that this will result in a lower-than-expected demand for current-generation games. For example, we experienced slower sales of our 2013 fourth-quarter launch of Call of Duty: Ghosts, as compared to sales of our 2012 fourth-quarter launch of Call of Duty: Black Ops II, which we believe is partly attributable to the console platform transition. When new console platforms are announced or introduced into the market, consumers may reduce their purchases of game console software products for current console platforms in anticipation of new platforms becoming available. During these periods, sales of the game console software products we publish may slow or even decline until new platforms are introduced and achieve wide consumer acceptance. Platform transitions may have a comparable impact on sales of downloadable content, amplifying the impact on our revenue. During platform transitions, we simultaneously incur costs to develop and market new titles for current-generation video game platforms, which may not sell at premium prices, and to develop and market products for next-generation platforms, which may not generate immediate or near-term revenues. We continually monitor console hardware sales and manage our product delivery on each of the current- and next-generation platforms in a manner we believe to be most 5 effective to maximize our revenue opportunities and achieve the desired return on our investments in product development. Long term, we expect the new consoles to drive industry growth and expand our opportunities. Conditions in the Retail Distribution Channels Conditions in the retail channels of the interactive entertainment industry remained challenging during 2013. In North America and Europe, retail sales within the industry experienced a combined overall decrease of approximately 7% in 2013, as compared to 2012, according to The NPD Group and GfK Chart-Track. The declines in the North American and European retail channels were impacted by fewer releases and catalog sales in 2013 as compared to 2012. In addition, the decline in sales to the retail channels continues to be more pronounced for casual titles on the Nintendo Wii and handheld platforms (down over 29% year-over-year), than titles on high-definition platforms (i.e., Xbox 360 and PS3). Despite the 7% decrease in retail sales in North America and Europe for the overall industry, according to The NPD Group, GfK Chart-Track and the Company’s internal estimates, sales of the industry’s top five titles (including accessory packs and figures) grew 20% in 2013, as compared to 2012. The increase in retail sales of the top five titles was mainly driven by the release of a top title by a competitor in the third quarter of 2013. This further demonstrated the concentration of revenues in the top titles, particularly for high- definition platforms, which experienced year-over-year growth, while non-premier titles experienced declines. The Company’s results have been less impacted by the general declining trends in retail compared to our competitors because of our greater focus on premier top titles and a more focused overall slate of titles. Concentration of Top Titles The concentration of retail revenues among key titles has continued as a trend in the overall interactive software industry. According to The NPD Group, the top 10 titles accounted for 38% of the sales in the U.S. video game industry in 2013 as compared to 30% in 2012. Similarly, a significant portion of our revenues has historically been derived from video games based on a few popular franchises and these video games are responsible for a disproportionately high percentage of our profits. For example, our three largest franchises in 2013—Call of Duty, Skylanders and World of Warcraft—accounted for approximately 80% of our net revenues, and a significantly higher percentage of our operating income, for the year. We expect that a limited number of popular franchises will continue to produce a disproportionately high percentage of the industry and our revenues and profits. Seasonality The interactive entertainment industry is highly seasonal. We have historically experienced our highest sales volume in the year-end holiday buying season, which occurs in the fourth quarter. We defer the recognition of a significant amount of net revenues, related to our software titles containing online functionality that constitutes a more-than-inconsequential separate service deliverable, over an extended period of time (i.e., typically five months to less than a year). As a result, the quarter in which we generate the highest sales volume may be different than the quarter in which we recognize the highest amount of net revenues. Our results can also vary based on a number of factors including, but not limited to, title release date, consumer demand, market conditions and shipment schedules. Outlook We expect to have a strong product pipeline in 2014, and to have at least three major releases from Blizzard. In January 2014, the open beta version of Hearthstone: Heroes of Warcraft was released. On March 25, 2014, Blizzard plans to launch the PC expansion pack Diablo III: Reaper of Souls, and later in the year, Blizzard is expected to deliver another major game release. Activision plans to debut Destiny in September 2014 and new games in the Call of Duty and Skylanders franchises in the fourth quarter of 2014. However, we remain cautious on industry trends, particularly the ongoing console platform transition, which is expected to have a continuing impact on our digital downloadable content business model for Call of Duty: Ghosts, as well as other major releases on the current-generation of console platforms. Looking forward, the above discussed factors, such as the ongoing console platform transition, the increasing concentration of top titles in the interactive entertainment industry, and global economic conditions, could negatively impact our short-term results. We will continue to invest in our established franchises, as well as new titles we think have the potential to drive our growth over the long-term. 6 Consolidated Statements of Operations Data The following table sets forth consolidated statements of operations data for the periods indicated in dollars and as a percentage of total net revenues (amounts in millions): For the Years Ended December 31, 2012 2013 2011 Net revenues: Product sales ....................................................................................... $ Subscription, licensing, and other revenues....................................... Total net revenues ......................................................................... 3,201 1,382 4,583 70% $ 3,620 1,236 4,856 30 100 75% $ 3,257 1,498 4,755 25 100 Costs and expenses: 1,053 Cost of sales—product costs .............................................................. Cost of sales—online subscriptions ................................................... 204 Cost of sales—software royalties and amortization .......................... 187 87 Cost of sales—intellectual property licenses ..................................... Product development .......................................................................... 584 Sales and marketing ........................................................................... 606 490 General and administrative ................................................................ Restructuring ...................................................................................... — 3,211 Total costs and expenses ............................................................... 1,372 Operating income .................................................................................... (53) Interest and other investment income (expense), net .............................. 1,319 Income before income tax expense ......................................................... 309 Income tax expense ................................................................................. Net income .............................................................................................. $ 1,010 23 4 4 2 13 13 11 — 70 30 (1) 29 7 1,116 263 194 89 604 578 561 — 3,405 1,451 7 1,458 309 22% $ 1,149 23 5 4 2 12 12 12 — 70 30 — 30 6 1,134 255 218 165 629 545 456 25 3,427 1,328 3 1,331 246 24% $ 1,085 68% 32 100 24 5 5 3 13 11 10 1 72 28 — 28 5 23% 7 Operating Segment Results Our operating segments are consistent with our internal organizational structure, the manner in which our operations are reviewed and managed by our Chief Executive Officer, who is our Chief Operating Decision Maker (“CODM”), the manner in which we assess operating performance and allocate resources, and the availability of separate financial information. We do not aggregate operating segments. The CODM reviews segment performance exclusive of the impact of the change in deferred revenues and related cost of sales with respect to certain of our online-enabled games, stock-based compensation expense, amortization of intangible assets as a result of purchase price accounting, and fees and other expenses related to the Purchase Transaction and related debt financings. The CODM does not review any information regarding total assets on an operating segment basis, and accordingly, no disclosure is made with respect thereto. Information on the operating segments and reconciliations of total net revenues and total segment operating income to consolidated net revenues from external customers and consolidated income before income tax expense for the years ended December 31, 2013, 2012, and 2011 are presented in the table below (amounts in millions): For the Years Ended December 31, 2013 2012 2011 Increase/ (decrease) 2013 v 2012 Increase/ (decrease) 2012 v 2011 Segment net revenues: Activision .......................................................................................... $ Blizzard ............................................................................................. Distribution ........................................................................................ Operating segment net revenues total .......................................... 2,895 $ 1,124 323 4,342 3,072 $ 1,609 306 4,987 2,828 $ 1,243 418 4,489 (177) $ (485) 17 (645) 244 366 (112) 498 Reconciliation to consolidated net revenues: Net effect from deferral of net revenues ........................................... 241 Consolidated net revenues ........................................................... $ 4,583 (131) $ 4,856 266 $ 4,755 $ 372 (273) $ (397) 101 Segment income from operations: Activision .......................................................................................... $ Blizzard ............................................................................................. Distribution ........................................................................................ Operating segment income from operations total ........................ 971 376 8 1,355 $ 970 717 11 1,698 $ 851 $ 496 11 1,358 1 $ (341) (3) (343) 119 221 — 340 Reconciliation to consolidated operating income and consolidated income before income tax expense: Net effect from deferral of net revenues and related cost of sales ... Stock-based compensation expense .................................................. Restructuring ..................................................................................... Amortization of intangible assets ...................................................... Impairment of goodwill .................................................................... Fees and other expenses related to the Purchase Transaction and 229 (110) — (23) — (91) (126) — (30) — related debt financings ................................................................. Consolidated operating income .............................................................. Interest and other investment income (expense), net........................ (79) 1,372 (53) Consolidated income before income tax expense .................................. $ 1,319 — 1,451 7 $ 1,458 183 (103) (26) (72) (12) — 1,328 3 320 16 — 7 — (79) (79) (60) $ 1,331 $ (139) $ (274) (23) 26 42 12 — 123 4 127 For a better understanding of the differences in presentation between our segment results and the consolidated results, the following explains the nature of each reconciling item. Net Effect from Deferral of Net Revenues and Related Cost of Sales We have determined that some of our titles’ online functionality represents an essential component of gameplay and as a result, represents a more-than- inconsequential separate deliverable. As such, we are required to recognize revenues from these titles over the estimated service periods, which range from five months to less than one year. The related costs of sales are deferred and recognized when the related revenues are recognized. In the operating segment results table, we present the amount of net revenues and related costs of sales separately for each period as a result of this accounting treatment. 8 Stock-Based Compensation Expense We expense our stock-based awards using the grant date fair value over the vesting periods of the stock awards. In the case of liability awards, the liability is subject to revaluation based on the stock price at the end of the relevant period. Included within this stock-based compensation are the net effects of capitalization, deferral, and amortization. Restructuring On February 3, 2011, the Company’s Board of Directors authorized a restructuring plan (the “2011 Restructuring”) involving a focus on the development and publication of a reduced slate of titles on a going-forward basis. The 2011 Restructuring included the discontinuation of the development of music-based games, the closure of the related business unit and the cancellation of other titles then in production, along with a related reduction in studio headcount and corporate overhead. The costs related to the 2011 Restructuring activities included severance costs, facility exit costs, and exit costs from the cancellation of projects. The 2011 Restructuring charges for the year ended December 31, 2011 were $25 million, which is reflected in a separate caption “Restructuring expenses” on our consolidated statement of operations. The 2011 Restructuring was completed as of December 31, 2011 and we do not expect to incur significant additional restructuring expenses relating thereto. In 2008, we implemented an organizational restructuring plan as a result of the Business Combination. This organizational restructuring was to integrate different operations and to streamline the combined Activision Blizzard organization. The costs related to the restructuring activities included severance costs, facility exit costs, write-offs of assets and liabilities, and exit costs from the cancellation of projects. For the year ended December 31, 2011, expense related to the organizational restructuring was $1 million and has been reflected in the “General and administrative expense” in the consolidated statement of operations. The organizational restructuring activities as a result of the Business Combination were completed as of December 31, 2011 and we do not expect to incur additional restructuring expenses relating thereto. Amortization of Intangible Assets All of our intangible assets are the result of the Business Combination and other acquisitions. We amortize the intangible assets over their estimated useful lives based on the pattern of consumption of the underlying economic benefits. The amount presented in the table represents the effect of the amortization of intangible assets as well as other purchase price accounting adjustments, where applicable, in our consolidated statements of operations. Impairment of Goodwill We recorded a non-cash charge of $12 million related to the impairment of goodwill of our Distribution reporting unit for the year ended December 31, 2011, reflecting a continuing shift in the distribution of interactive entertainment software from retail distribution channels to digital distribution channels. Fees and Other Expenses Related to the Purchase Transaction and Related Debt Financings We incurred fees and other expenses, such as legal, banking and professional services fees, related to the Purchase Transaction and related debt financings. Such expenses are not reviewed by the CODM as part of segment performance. Segment Net Revenues Activision Activision’s net revenues decreased for 2013, as compared to 2012, primarily due to lower launch revenues from Call of Duty: Ghosts in the fourth quarter of 2013 as compared to launch revenues from Call of Duty: Black Ops II in the fourth quarter of 2012, lower revenues from our value business due to its more focused slate of titles, and lower revenues from the Skylanders franchise. These decreases were partially offset by higher revenues from digital downloadable content from Call of Duty: Black Ops II as compared to the performance of downloadable content packs from Call of Duty: Modern Warfare 3. In 2012, net revenues increased, as compared to 2011, primarily due to revenues from the Skylanders franchise (both from the launch of Skylanders Giants in the fourth quarter of 2012 and full year revenues from Skylanders Spyro’s Adventure, which was launched in the fourth quarter of 2011). The increase was partially offset by lower revenues from the Call of Duty franchise, primarily from lower catalog sales and lower revenues from downloadable content packs for Call of Duty: Modern Warfare® 3, though these decreases were partially mitigated by the strong performance from Call of Duty: Black Ops II, which launched in the fourth quarter of 2012. 9 Blizzard Blizzard’s net revenues decreased for 2013, as compared to 2012, primarily due to the release of Diablo III in May 2012, without a comparable release in the current year, lower revenues from the World of Warcraft franchise, and the release World of Warcraft: Mists of Pandaria in September 2012, without a comparable release in the current year. The decreases were partially offset by the release of StarCraft II: Heart of the Swarm in March 2013, the release of Diablo III for the PS3 and Xbox 360 in September 2013, and revenues from Hearthstone: Heroes of Warcraft during its closed beta. At December 31, 2013, the worldwide subscriber * base for World of Warcraft was approximately 7.8 million, compared to approximately 7.6 million at September 30, 2013, and down from approximately 9.6 million subscribers at December 31, 2012, with the majority of the decline from the East (where the “East” includes China, Taiwan, and South Korea, and the “West” includes North America, Europe, Australia, and Latin America). In general, the average revenue per subscriber is lower in the East than in the West. The subscriber base at December 31, 2013 benefitted from gamer enthusiasm generated at BlizzCon, Blizzard’s convention to celebrate its global player communities, and the promotion of retail products and referral programs during the fourth quarter of 2013. Since December 31, 2010, when the subscriber base reached a new peak of more than 12 million, subscriber levels have trended downward. Looking forward, Blizzard Entertainment expects to continue to deliver new game content in all regions that is intended to further appeal to the gaming community. Blizzard’s net revenues increased for 2012, as compared to 2011, primarily due to the release of Diablo III in May 2012 and World of Warcraft: Mists of Pandaria in September 2012. The increase in net revenues was partially offset by lower subscription revenues from World of Warcraft due to a lower subscriber base. Distribution Distribution’s net revenues increased in 2013, as compared to 2012, primarily due to revenues from the distribution of newly introduced next-generation hardware in 2013. Distribution’s net revenues decreased in 2012, as compared to 2011, primarily due to a weaker U.K. market in which the majority of the distribution business is transacted. Segment Income from Operations Activision Despite lower revenues, Activision’s operating income in 2013 was comparable to 2012, primarily due to the strength of the higher margin digital business associated with Call of Duty: Black Ops II digital downloadable content, a smaller but more profitable slate of releases from our value business, and lower general and administrative costs, primarily resulting from lower legal-related expenses (including legal-related accruals, settlements and fees), partially offset by higher sales and marketing activities to support the Call of Duty and Skylanders franchises. Activision’s operating income increased in 2012, as compared to 2011, primarily due to higher net revenues, and lower sales and marketing costs. The increase was partially offset by higher costs of sales as a result of higher net revenues, higher product development costs, and higher general and administrative costs, primarily resulting from legal-related expenses (including legal-related accruals, settlements and fees) and additional accrued bonuses based on our 2012 financial performance. Blizzard Blizzard’s operating income decreased in 2013, as compared to 2012, primarily due to lower revenues and less capitalization of product development costs, partially offset by lower sales and marketing costs based on fewer titles released in 2013 and lower general and administrative costs from lower accrued bonuses based on our 2013 financial performance. Blizzard’s operating income increased in 2012, as compared to 2011, primarily due to higher revenues. The increase was partially offset by higher cost of sales as a result of higher net revenues, higher sales and marketing costs to support the * World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees’ territories are defined along the same rules. 10                                                              launch of Diablo III and World of Warcraft: Mists of Pandaria, and higher general and administrative costs from additional accrued bonuses based on our 2012 financial performance. Non-GAAP Financial Measures The analysis of revenues by distribution channel is presented both on a GAAP (including the impact from the change in deferred revenues) and non-GAAP (excluding the impact from the change in deferred revenues) basis. We use this non-GAAP measure internally when evaluating our operating performance, when planning, forecasting and analyzing future periods, and when assessing the performance of our management team. We believe this is appropriate because this non-GAAP measure enables an analysis of performance based on the timing of actual transactions with our customers, which is consistent with the way the Company is measured by investment analysts and industry data sources, and facilitates comparison of operating performance between periods. In addition, excluding the impact from the change in deferred net revenue provides a much more timely indication of trends in our sales and other operating results. While we believe that this non-GAAP measure is useful in evaluating our business, this information should be considered as supplemental in nature and is not meant to be considered in isolation from, as a substitute for, or as more important than, the related financial information prepared in accordance with GAAP. In addition, this non-GAAP financial measure may not be the same as any non-GAAP measure presented by another company. This non-GAAP financial measure has limitations in that it does not reflect all of the items associated with our GAAP revenues. We compensate for the limitations resulting from the exclusion of the change in deferred revenues by considering the impact of that item separately and by considering our GAAP, as well as non-GAAP, revenues. Results of Operations—Years Ended December 31, 2013, 2012, and 2011 Non-GAAP Financial Measures The following table provides reconciliation between GAAP and non-GAAP net revenues by distribution channel for the years ended December 31, 2013, 2012, and 2011 (amounts in millions): GAAP net revenues by distribution channel For the Years Ended December 31, 2013 2012 2011 Increase/ (decrease) 2013 v 2012 Increase/ (decrease) 2012 v 2011 % Change 2013 v 2012 % Change 2012 v 2011 Retail channels .......................................................... $ 2,701 $ 3,013 $ 2,697 $ Digital online channels(1) ........................................... Total Activision and Blizzard ................................... Distribution ................................................................ Total consolidated GAAP net revenues .................... 1,640 4,337 418 4,755 1,559 4,260 323 4,583 1,537 4,550 306 4,856 (312) $ 22 (290) 17 (273) 316 (103) 213 (112) 101 (10)% 1 (6) 6 (6) 12% (6) 5 (27) 2 Change in deferred net revenues(2) Retail channels .......................................................... Digital online channels(1) ........................................... Total changes in deferred net revenues ..................... (247) 6 (241) 69 62 131 (185) (81) (266) (316) (56) (372) 254 143 397 (458) (90) (284) (137) (177) (149) Non-GAAP net revenues by distribution channel Retail channels .......................................................... Digital online channels(1) ........................................... Total Activision and Blizzard ................................... Distribution ................................................................ Total non-GAAP net revenues(3) ............................... $ 4,342 $ 4,987 $ 4,489 $ 2,512 1,559 4,071 418 3,082 1,599 4,681 306 2,454 1,565 4,019 323 (628) (34) (662) 17 (645) $ 570 40 610 (112) 498 (20) (2) (14) 6 (13)% 23 3 15 (27) 11% (1) (2) We define revenues from digital online channels as revenues from subscriptions and memberships, licensing royalties, value-added services, downloadable content, and digitally distributed products. We have determined that some of our titles’ online functionality represents an essential component of gameplay and as a result, represents a more-than-inconsequential separate deliverable. As such, we recognize revenues attributed to these titles over the estimated service periods, which range from five months to less than one year. In the table above, we present the amount of net revenues for each period as a result of this accounting treatment. (3) Total non-GAAP net revenues presented also represents our total operating segment net revenues. The decrease in GAAP net revenues from retail channels for 2013, as compared to 2012, was primarily due to lower revenues from Diablo III for the PC, which was released in May 2012, lower revenues from our value business due to its more 11 focused slate of titles, lower revenues from the launch of Call of Duty: Ghosts as compared to the launch of Call of Duty: Black Ops II, which was released in November 2012, and lower revenues from our Skylanders franchise. The decreases were partially offset by revenues from the release of Diablo III for the PS3 and Xbox 360 in September 2013, revenues from StarCraft II: Heart of the Swarm, which was released in March 2013, and the recognition of previously deferred revenues from World of Warcraft: Mists of Pandaria, which was released in September 2012. The increase in GAAP net revenues from retail channels for 2012, as compared to 2011, was the result of sales from the Skylanders franchise (both from the launch of Skylanders Giants in the fourth quarter of 2012 and the full-year revenues from Skylanders Spyro’s Adventure, which was launched in the fourth quarter of 2011) and revenues from Diablo III and World of Warcraft: Mists of Pandaria. The increase was partially offset by lower catalog sales of Call of Duty as well as other titles, and lower catalog revenues generated from World of Warcraft: Cataclysm and StarCraft II: Wings of Liberty, which were released in 2010. The increase in GAAP net revenues from digital online channels for 2013, as compared to 2012, was primarily due to higher revenues from the current year releases of Call of Duty: Black Ops II digital downloadable content, as compared to Call of Duty: Modern Warfare 3 downloadable content packs, stronger revenues from Call of Duty: Black Ops II, as compared to Call of Duty: Modern Warfare 3, recognition of previously deferred revenues from World of Warcraft: Mists of Pandaria, and revenues from StarCraft II: Heart of the Swarm, which was released in March 2013. The increases were partially offset by lower revenues from Diablo III for the PC, which was released in May 2012, lower subscription and value-added services revenues from the World of Warcraft franchise due to a lower number of subscribers as compared to same period in 2012, and lower revenues from our Call of Duty catalog titles. The decrease in GAAP net revenues from digital online channels for 2012, as compared to 2011, was primarily due to lower revenues from World of Warcraft subscriptions and lower net revenues from Call of Duty downloadable content packs released in 2012 for Call of Duty: Modern Warfare 3, in comparison to downloadable content packs released in 2011 for Call of Duty: Black Ops. The decrease was partially offset by the full game download sales of Diablo III and World of Warcraft: Mists of Pandaria, and revenues from Call of Duty Elite memberships. The decrease in non-GAAP net revenues from retail channels for 2013, as compared to 2012, was primarily due to lower revenues from Diablo III for the PC, which was released in May 2012, lower revenues from Call of Duty: Ghosts as compared to revenues in 2012 for Call of Duty: Black Ops II, fewer releases from our value business due to its more focused slate of titles, lower revenues from our Skylanders franchise and Call of Duty catalog titles, and lower sales from World of Warcraft: Mists of Pandaria, which was released in September 2012. The decreases were partially offset by sales from Diablo III for the PS3 and Xbox360, which was released in September 2013, as well as the sales from StarCraft II: Heart of the Swarm, which was released in March 2013. The increase in non-GAAP net revenues from retail channels for 2012, as compared to 2011, was the result of sales from the Skylanders franchise (both from the launch of Skylanders Giants in the fourth quarter of 2012 and the full-year revenues from Skylanders Spyro’s Adventure, which was launched in the fourth quarter of 2011), Diablo III and World of Warcraft: Mists of Pandaria. The increase was partially offset by lower catalog sales of Call of Duty titles as well as other titles, and lower catalog revenues generated from World of Warcraft: Cataclysm and StarCraft II: Wings of Liberty, which were released in 2010. The decrease in non-GAAP net revenues from digital online channels for 2013, as compared to 2012, was primarily due to lower revenues from Diablo III for the PC, which was released in May 2012, lower subscription and value-added services revenues from the World of Warcraft franchise due to a lower number of subscribers as compared to same periods in 2012, and lower revenues from World of Warcraft: Mists of Pandaria, which was released in September 2012. The decreases were partially offset by stronger revenues from the current year releases of Call of Duty: Black Ops II digital downloadable content, as compared to Call of Duty: Modern Warfare 3 downloadable content packs, stronger catalog sales of Call of Duty: Black Ops II in 2013, as compared to catalog sales of Call of Duty: Modern Warfare 3 in 2012, and revenues from StarCraft II: Heart of the Swarm, which was released in 2013. The increase in non-GAAP net revenues from digital online channels for 2012, as compared to 2011, was attributable to sales of full game digital downloads from the launches of World of Warcraft: Mists of Pandaria and Diablo III (which were launched in 2012) and memberships revenues from Call of Duty Elite (which was launched in late November 2011). The increase was partially offset by lower revenues from World of Warcraft subscriptions and lower net revenues from Call of Duty downloadable content packs. 12 Consolidated Results Net Revenues by Geographic Region The following table details our consolidated net revenues by geographic region for the years ended December 31, 2013, 2012, and 2011 (amounts in millions): Geographic region net revenues: For the Years Ended December 31, 2013 2012 2011 Increase/ (decrease) 2013 v 2012 Increase/ (decrease) 2012 v 2011 % Change 2013 v 2012 % Change 2012 v 2011 North America ........................................................... $ 2,414 $ 2,436 $ 2,405 $ Europe ....................................................................... Asia Pacific ............................................................... 1,826 343 1,968 452 1,990 360 Consolidated net revenues.............................................. $ 4,583 $ 4,856 $ 4,755 $ (22) $ (142) (109) (273) $ 31 (22) 92 101 (1)% (7) (24) (6)% 1% (1) 26 2% The increase/(decrease) in deferred revenues recognized by geographic region for the years ended December 31, 2013, 2012, and 2011 was as follows (amounts in millions): Deferred revenues recognized by geographic region: 2013 For the Years Ended December 31, Increase/ (Decrease) 2013 v 2012 2012 2011 Increase/ (Decrease) 2012 v 2011 North America ............................................................................................. $ Europe ......................................................................................................... Asia Pacific ................................................................................................. Total impact on consolidated net revenues ...................................................... $ 108 $ 107 26 241 $ (78) $ (28) (25) (131) $ 154 $ 104 8 266 $ 186 $ 135 51 372 $ (232) (132) (33) (397) Consolidated net revenues in all regions decreased in 2013 as compared to 2012. As previously discussed, the decrease in the Company’s consolidated net revenues in 2013, as compared to the same period in 2012, was mainly due to lower revenues from Diablo III for the PC, which was released in May 2012, lower revenues from our Skylanders franchise, lower revenues from the launch of Call of Duty: Ghosts as compared to the launch of Call of Duty: Black Ops II, and fewer releases from our value business due to its more focused slate of titles. In the Asia Pacific region, net revenues were further impacted by lower World of Warcraft revenues resulting from a lower number of subscribers. In all regions, the decreases were partially offset by a stronger performance from Call of Duty: Black Ops II digital downloadable content, as compared to Call of Duty: Modern Warfare 3 downloadable content packs, recognition of previously deferred revenues from Call of Duty: Black Ops II, and revenues from StarCraft II: Heart of the Swarm, which was released in 2013. The decreases in North America and Europe were also partially offset by the recognition of previously deferred revenues from World of Warcraft: Mists of Pandaria. In all regions, the increase in deferred revenues recognized in 2013, as compared to the same period in 2012, was primarily attributed to the lower deferral of revenues resulting from Call of Duty: Ghosts, which was released in November 2013, as compared to the deferral of revenues for Call of Duty: Black Ops II, which was released in November 2012, and recognition of previously deferred revenues from Call of Duty: Black Ops II, which was released in November 2012, and World of Warcraft: Mists of Pandaria, which was released in September 2012, partially offset by the higher deferral of revenues from stronger catalog sales of Call of Duty: Black Ops II in 2013, as compared to catalog sales of Call of Duty: Modern Warfare 3 in 2012, and the deferral of revenues from Diablo III on the PS3 and Xbox 360, which was released in September 2013, and Call of Duty: Black Ops II digital downloadable content released in 2013. Consolidated net revenues from North America and Asia Pacific increased in 2012, as compared to 2011, primarily due to sales from the Skylanders franchise (both from the launch of Skylanders Giants in the fourth quarter of 2012, and the full-year revenues from Skylanders Spyro’s Adventure, which was launched in the fourth quarter of 2011), Diablo III and World of Warcraft: Mists of Pandaria. Sales of Diablo III accounted for the majority of the year-over-year increase in net revenues for 13 the Asia Pacific region. The increase in consolidated net revenues from North America and Asia Pacific was partially offset by lower subscriptions revenues from World of Warcraft, lower catalog sales of Call of Duty titles as well as other titles, and lower catalog revenues generated from World of Warcraft: Cataclysm and StarCraft II: Wings of Liberty, which were released in 2010. Consolidated net revenues from Europe decreased slightly in 2012, as compared to 2011, primarily due to lower subscription revenues from World of Warcraft, lower catalog sales of Call of Duty titles as well as other titles, lower catalog revenues generated from World of Warcraft: Cataclysm and from StarCraft II: Wings of Liberty, which were released in 2010, and lower revenues from our Distribution segment. The decrease was partially offset by sales from the Skylanders franchise (both from the launch of Skylanders Giants in the fourth quarter of 2012 and the full-year revenues from Skylanders Spyro’s Adventure, which was launched in the fourth quarter of 2011), Diablo III and World of Warcraft: Mists of Pandaria. Further, in Europe and certain countries in Asia Pacific, net revenues were also negatively impacted due to the fact that we published titles for Lucas Arts in 2011, such as Lego Star Wars III, while no comparable title was published in 2012. The decrease in deferred revenues recognized in all regions for the year ended December 31, 2012, as compared to 2011 was primarily attributable to lower World of Warcraft subscription revenues, lower sales of Call of Duty digital downloadable content packs and catalogs titles, and lower catalog sales of World of Warcraft: Cataclysm and StarCraft II: Wings of Liberty, as well as an increase in revenues deferred due to the launch of both Diablo III and World of Warcraft: Mists of Pandaria. The decrease was partially offset by the recognition of the deferred revenues from Call of Duty: Modern Warfare 3. Foreign Exchange Impact Changes in foreign exchange rates had a positive impact of $33 million, a negative impact of $114 million, and a positive impact of $100 million on Activision Blizzard’s consolidated net revenues in 2013, 2012, and 2011, respectively, as compared to the same periods in the previous year. The changes are primarily due to changes in the value of the U.S. dollar relative to the Euro. Net Revenues by Platform The following table details our net revenues by platform and as a percentage of total consolidated net revenues for the years ended December 31, 2013, 2012, and 2011 (amounts in millions): Year Ended December 31, 2013 % of total(5) consolidated net revs. Year Ended December 31, 2012 % of total(5) consolidated net revs. Year Ended December 31, 2011 % of total(5) consolidated net revs. Increase/ (decrease) 2013 v 2012 Increase/ (decrease) 2012 v 2011 Platform net revenues: Online subscriptions(1) .......................... $ PC ......................................................... Console 912 340 20% $ 7 986 675 20% $ 14 1,357 282 29% $ 6 (74) $ (371) 393 (335) Sony PlayStation(3) .......................... Microsoft Xbox(4) ............................ Nintendo Wii and Wii U ................. Total console ........................................ Other(2) .................................................. Total platform net revenues ...................... Distribution ........................................... 963 1,198 218 2,379 629 4,260 323 Total consolidated net revenues ................ $ 4,583 21 26 5 52 14 93 7 876 1,019 291 2,186 703 4,550 306 100% $ 4,856 18 21 6 45 14 94 6 948 1,140 351 2,439 259 4,337 418 100% $ 4,755 20 24 7 51 5 91 9 87 179 (73) 193 (74) (290) 17 100% $ (273) $ (72) (121) (60) (253) 444 213 (112) 101 The increase/(decrease) in deferred revenues recognized by platform for the years ended December 31, 2013, 2012, and 2011 was as follows (amounts in millions): For the Years Ended December 31, Increase/ (Decrease) 2013 v 2012 2012 2011 Increase/ (Decrease) 2012 v 2011 2013 Increase/(decrease) in deferred revenues recognized by platform: Online subscriptions(1) .................................................................................. $ PC ................................................................................................................. Console 107 $ 22 (85) $ (37) 202 $ 74 192 $ 59 (287) (111) Sony PlayStation(3) .................................................................................. Microsoft Xbox(4) .................................................................................... 14 87 (30) 3 (36) (43) 44 84 6 46 14 Nintendo Wii and Wii U ......................................................................... Total console ................................................................................................ Other(2) ................................................................................................... Total impact on consolidated net revenues ....................................................... $ 10 111 1 241 $ 12 (15) 6 (131) $ 66 (13) 3 266 $ (2) 126 (5) (372) $ (54) (2) 3 (397) (1) (2) (3) (4) (5) Revenues from online subscriptions consists of revenues from all World of Warcraft products, including subscriptions, boxed products, expansion packs, licensing royalties, and value-added services, and revenues from Call of Duty Elite memberships. Revenues from other includes revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from our Skylanders franchise and other physical merchandise and accessories. Sony PlayStation includes revenues from PlayStation 4, PlayStation 3, and PlayStation 2. Microsoft Xbox includes revenues from Xbox One and Xbox 360. The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding. Net revenues from online subscriptions decreased in 2013, as compared to 2012, primarily as a result of lower revenues from Call of Duty Elite memberships, lower World of Warcraft subscription revenues, and lower Blizzard catalog sales from World of Warcraft: Cataclysm and value-added services. The decrease was partially offset by the recognition of previously deferred revenues from World of Warcraft: Mists of Pandaria. Net revenues from online subscriptions decreased in 2012, as compared to 2011, primarily as a result of lower World of Warcraft subscription revenues, and lower Blizzard catalog sales from World of Warcraft: Cataclysm, which was released in December 2010. The decrease was partially offset by revenues from Call of Duty Elite memberships and World of Warcraft: Mists of Pandaria. Net revenues from PC decreased in 2013, as compared to 2012, primarily as a result of lower revenues from Diablo III for the PC, which was released in May 2012, partially offset by revenues from StarCraft II: Heart of the Swarm, which was released in March 2013, and the recognition of previously deferred revenues from Call of Duty: Black Ops II. Net revenues from PC significantly increased in 2012, as compared to 2011, primarily as a result of sales of Diablo III. The increase was partially offset by the decrease in revenues from StarCraft II: Wings of Liberty, which was released in July 2010. Net revenues from PlayStation and Xbox increased in 2013, as compared to 2012, primarily due to strong revenues from Call of Duty: Black Ops II digital downloadable content, as compared to downloadable content packs for Call of Duty: Modern Warfare 3, and stronger catalog sales of Call of Duty: Black Ops II, as compared to catalog sales of Call of Duty: Modern Warfare 3. The increase was partially offset by lower revenues from our value business, due to its more focused slate of titles and lower revenues from sales of Call of Duty: Ghosts, as compared to revenues from sales of Call of Duty: Black Ops II in 2012. Net revenues from PlayStation and Xbox decreased in 2012, as compared to 2011, primarily due to lower revenues from Call of Duty downloadable content packs and catalog sales, partially offset by sales from the Skylanders franchise. Net revenues from Nintendo Wii and Wii U decreased in 2013, as compared to 2012, primarily due to lower sales from our Skylanders franchise and fewer title releases on the Wii and Wii U platforms. Net revenues from Nintendo Wii and Wii U decreased in 2012, as compared to 2011, primarily due to overall weaker catalog sales and fewer comparable releases, partially offset by additional revenues from titles associated with the launch of the Wii U. Net revenues from other decreased in 2013, as compared to 2012, primarily due to lower revenues from handheld titles and from sales of standalone toys and accessories from the Skylanders franchise. Net revenues from other significantly increased in 2012, as compared to 2011, primarily as a result of the sale of standalone toys and accessories from the Skylanders franchise (both from the launch of Skylanders Giants in the fourth quarter of 2012 and Skylanders Spyro’s Adventure, which was launched in the fourth quarter of 2011). Deferred revenues recognized for online subscriptions increased in 2013, as compared to 2012, primarily due to recognition of previously deferred revenues from World of Warcraft: Mists of Pandaria, which was released in September 2012, and lower revenues deferred from the World of Warcraft franchise. Deferred revenues recognized for online subscriptions decreased in 2012 as compared to 2011, primarily due to revenues deferred from World of Warcraft: Mists of Pandaria, which was released in September 2012, and lower revenues recognized from World of Warcraft: Cataclysm, which was released in December 2010, and was partially offset by additional revenues recognized from Call of Duty Elite memberships in 2012. 15 The increase in deferred revenues recognized for PC in 2013, as compared to 2012, was primarily related to the recognition of previously deferred revenues from Diablo III for the PC, partially offset by revenues deferred from Call of Duty: Ghosts, which was released in 2013, and Hearthstone: Heroes of Warcraft, which was released as a closed beta version in 2013. The decrease in deferred revenues recognized for PC in 2012, as compared to 2011, was primarily related to revenues deferred from the successful launch of Diablo III in May 2012 and a decrease in revenues recognized from catalog sales of StarCraft II: Wings of Liberty, which was released in July 2010. The increase in deferred revenues recognized for PlayStation and Xbox in 2013, as compared to 2012, was primarily due to higher recognition of previously deferred revenues from Call of Duty: Black Ops II, as compared to revenues deferred for Call of Duty: Ghosts, and from higher revenues recognized from Call of Duty: Black Ops II digital downloadable content, as compared to Call of Duty: Modern Warfare 3 downloadable content packs. The increase in deferred revenues recognized for Xbox in 2012 as compared to 2011 was primarily due to less revenues deferred from Call of Duty: Black Ops II. The decreases in deferred revenues recognized for Wii and Wii U in 2012, as compared to 2011, primarily relate to overall weaker catalog sales and fewer comparable releases, and were partially offset by additional deferred revenues recognized for Wii U titles. Costs and Expenses Cost of Sales (amounts in millions) The following table details the components of cost of sales in dollars and as a percentage of total consolidated net revenues for the years ended December 31, 2013, 2012, and 2011: Year Ended December 31, 2013 % of consolidated net revs. Year Ended December 31, 2012 % of consolidated net revs. Year Ended December 31, 2011 % of consolidated net revs. Increase (Decrease) 2013 v 2012 Product costs ............................................. $ Online subscriptions .................................. Software royalties and amortization ......... Intellectual property licenses .................... 1,053 204 187 87 23% $ 1,116 263 194 89 4 4 2 23% $ 1,134 255 218 165 5 4 2 24% $ 5 5 3 (63) $ (59) (7) (2) Increase (Decrease) 2012 v 2011 (18) 8 (24) (76) Total cost of sales of $1,531 million decreased in 2013, as compared to total cost of sales of $1,662 million in 2012, primarily due to lower revenues in 2013. Cost of sales—product costs decreased primarily due to lower retail and physical product sales, partially offset by increased product costs from our Distribution segment. Cost of sales—online subscriptions decreased primarily due to lower online subscription revenues and cost reduction efforts in 2012 that benefited the current period. Total cost of sales of $1,662 million decreased in 2012, as compared to total cost of sales of $1,772 million in 2011, primarily due to a decrease in intellectual property license costs and a decrease in amortization of capitalized software development as we had fewer titles released during 2012, a decrease in amortization of intangible assets due to decreasing intangible assets balances year-over-year, and lower product costs from our Distribution segment due to lower revenues. These decreases in cost of sales were partially offset by higher product costs from our Activision and Blizzard segments due to higher revenues. Product Development (amounts in millions) Product development ........................... $ 584 13% $ 604 12% $ 629 13% $ (20) $ Year Ended December 31, 2013 % of consolidated net revs. Year Ended December 31, 2012 % of consolidated net revs. Year Ended December 31, 2011 % of consolidated net revs. Increase (Decrease) 2013 v 2012 Increase (Decrease) 2012 v 2011 (25) For 2013, product development costs decreased, as compared to 2012, principally due to lower studio-related bonuses based on our 2013 financial performance, and lower external development costs, as our value business released fewer titles due to its more focused slate, partially offset by lower capitalization in 2013 of our overall product development costs related to future titles and the timing at which these titles reached technical feasibility. For 2012, product development costs decreased, as compared to 2011, principally due to higher capitalization in 2012 of our overall product development costs related to future titles and the timing at which these titles reached technical feasibility and lower stock option expenses. Additionally, product development costs in 2011 included larger amounts written off due to the 16 cancellation of games under development, than in 2012. The decrease was partially offset by higher studio-related bonuses based on our 2012 financial performance. Sales and Marketing (amounts in millions) Year Ended December 31, 2013 % of consolidated net revs. Year Ended December 31, 2012 % of consolidated net revs. Year Ended December 31, 2011 % of consolidated net revs. Increase (Decrease) 2013 v 2012 Sales and marketing ............................. $ 606 13% $ 578 12% $ 545 11% $ 28 $ Increase (Decrease) 2012 v 2011 33 Sales and marketing expenses increased in 2013, as compared to 2012, primarily due to increased spending on sales and marketing activities to support the Call of Duty and Skylanders franchises, offset by lower media spending by our value business due to its more focused slate of titles and by our Blizzard segment, due to higher spending in 2012 to support the launches of Diablo III and World of Warcraft: Mists of Pandaria. The increase in sales and marketing expenses was also due to our marketing investments related to Destiny. Sales and marketing expenses increased in 2012, as compared to 2011, primarily due to increased spending on sales and marketing activities to support the launches of Diablo III and World of Warcraft: Mists of Pandaria, as well as continued investments in our Skylanders franchise. General and Administrative (amounts in millions) General and administrative ................ $ 490 11% $ 561 12% $ 456 10% $ (71) $ Year Ended December 31, 2013 % of consolidated net revs. Year Ended December 31, 2012 % of consolidated net revs. Year Ended December 31, 2011 % of consolidated net revs. Increase (Decrease) 2013 v 2012 Increase (Decrease) 2012 v 2011 105 General and administrative expenses decreased in 2013, as compared to 2012, primarily due to lower legal expenses (including legal-related accruals, settlements and fees), lower stock-based compensation expenses and lower bonus accruals, partially offset by the incurrence of bankers’ and professional fees related to the Purchase Transaction and related debt financings. General and administrative expenses increased in 2012, as compared to 2011, primarily due to higher legal-related expenses (including legal-related accruals, settlements and fees), stock-based compensation expenses and additional accrued bonuses reflecting our strong 2012 financial performance. Restructuring (amounts in millions) Restructuring .......................................... $ Year Ended December 31, 2013 % of consolidated net revs. — —% $ Year Ended December 31, 2012 % of consolidated net revs. Year Ended December 31, 2011 — —% $ 25 % of consolidated net revs. Increase (Decrease) 2013 v 2012 1% $ — $ Increase (Decrease) 2012 v 2011 (25) There were no material restructuring expenses for the years ended December 31, 2013 and 2012. On February 3, 2011, the Company’s Board of Directors authorized the 2011 Restructuring. The 2011 Restructuring focused on the development and publication of a reduced slate of titles on a going-forward basis, including the discontinuation of the development of music-based games, the closure of the related business unit and the cancellation of other titles then in production, along with a related reduction in studio headcount and corporate overhead. The costs related to the 2011 Restructuring activities included severance costs, facility exit costs, and exit costs from the cancellation of projects. The 2011 Restructuring was completed as of December 31, 2011, and we do not expect to incur additional restructuring expenses relating thereto. See Note 16 of the Notes to Consolidated Financial Statements included in this Annual Report for more detail and a roll forward of the restructuring liability that includes the beginning and ending liability, costs incurred, cash payments and non-cash write downs. Interest and Other Investment Income (Expense), Net (amounts in millions) Year Ended December 31, 2013 % of consolidated net revs. Year Ended December 31, 2012 % of consolidated net revs. Year Ended December 31, 2011 % of consolidated net revs. Increase (Decrease) 2013 v 2012 Increase (Decrease) 2012 v 2011 Interest and other investment income (expense), net................... $ (53) (1)% $ 7 —% $ 3 —% $ (60) $ 4 17 Interest and other investment income (expense), net, was ($53) million in 2013, as compared to $7 million in 2012, due to interest expense incurred from the Notes and the Term Loan, which were entered into in October 2013. Interest expense for 2013 reflects the interest from the period in which the Notes and the Term Loan were issued and drawn, respectively, to the end of the year. In 2014, our interest expense is expected to be higher as the Notes and the Term Loan will be outstanding for the entire year as compared to a shorter period in 2013. Interest and other investment income (expense), net, increased in 2012, as compared to 2011. The increase was primarily due to the net realized gain on our foreign exchange contracts of $2 million in 2012 as compared to a ($7) million loss in 2011. However, during 2012, we experienced lower yields on our investments, which partially offset the increase. Income Tax Expense (Benefit) (amounts in millions) Income tax expense ................................. $ 309 Year Ended December 31, 2013 Year Ended December 31, 2012 % of Pretax income 23.4% $ 309 Year Ended December 31, 2011 % of Pretax income 21.2% $ 246 Increase (Decrease) 2013 v 2012 % of Pretax income 18.5% $ — $ Increase (Decrease) 2012 v 2011 63 For 2013, the Company’s income before income tax expense was $1.32 billion. Our income tax expense of $309 million resulted in an effective tax rate of 23.4%. The difference between our effective tax rate and the U.S. statutory tax rate of 35% is due to earnings taxed at relatively lower rates in foreign jurisdictions, recognition of federal and California research and development (“R&D”) credits, recognition of the retroactive reinstatement of the federal R&D tax credit described below, and the federal domestic production deduction. On January 2, 2013, the American Taxpayer Relief Act of 2012 was signed into law by the President of the United States. Under the provisions of the American Taxpayer Relief Act of 2012, the R&D tax credit that had expired December 31, 2011, was reinstated retroactively to January 1, 2012, and expired on December 31, 2013. The Company recorded the impact of the extension of the R&D tax credit related to the tax year ended December 31, 2012, as a discrete item the first quarter of 2013. The impact of the extension of the R&D tax credit resulted in a net tax benefit of approximately $12 million related to the tax year ended December 31, 2012. For 2012, the Company’s income before income tax expense was $1.46 billion. Our income tax expense of $309 million resulted in an effective tax rate of 21.2%. The difference between our effective tax rate and the U.S. statutory tax rate of 35% is due to earnings taxed at relatively lower rates in foreign jurisdictions, recognition of California R&D credits, the federal domestic production deduction, and a tax benefit resulting from a federal income tax audit settlement allocated to us by a subsidiary of Vivendi, as further discussed below. In 2013 and 2012, our U.S. income before income tax expense was $626 million and $668 million, respectively, and comprised 47% and 46%, respectively, of our consolidated income before income tax expense. In 2013 and 2012, the foreign income before income tax expense was $693 million and $790 million, respectively, and comprised 53% and 54%, respectively, of our consolidated income before income tax expense. In 2013 and 2012, earnings taxed at lower rates in foreign jurisdictions, as compared to domestic earnings taxed at the U.S. federal statutory tax rate, lowered our effective tax rate by 13% and 17%, respectively. In connection with the Purchase Transaction, we assumed certain tax attributes of New VH, which generally consist of New VH’s net operating loss (“NOL”) carryforwards of approximately $676 million, which represent a potential future tax benefit of approximately $237 million. The utilization of such NOL carryforwards will be subject to certain annual limitations and will begin to expire in 2021. The Company also obtained indemnification from Vivendi against losses attributable to the disallowance of claimed utilization of such NOL carryforwards of up to $200 million in unrealized tax benefits in the aggregate, limited to taxable years ending on or prior to December 31, 2016. No benefit for these tax attributes or indemnification was recorded upon the close of the Purchase Transaction, as the benefit from these tax attributes did not meet the “more-likely-than-not” standard. As of December 31, 2013, we utilized $45 million of the NOL, which resulted in a benefit of $16 million, and a corresponding reserve was established as the position did not meet the “more-likely-than-not” standard. An indemnification asset of $16 million has been recorded in “Other Assets”, and correspondingly, the same amount has been recorded as a reduction to the consideration paid for the shares repurchased in “Treasury Stock”. As previously disclosed, on July 9, 2008, the Business Combination occurred among Vivendi, the Company and certain of their respective subsidiaries pursuant to which Vivendi Games, then a member of the consolidated U.S. tax group of Vivendi’s subsidiary, Vivendi Holdings I Corp. (“VHI”), became a subsidiary of the Company. As a result of the business combination, the favorable tax attributes of Vivendi Games carried forward to the Company. In late August 2012, VHI settled a federal income tax audit with the Internal Revenue Service (“IRS”) for the tax years ended December 31, 2002, 2003, and 2004. In connection with the settlement agreement, VHI’s consolidated federal net operating loss carryovers were adjusted and 18 allocated to various companies that were part of its consolidated group during the relevant periods. This allocation resulted in a $132 million federal net operating loss allocation to Vivendi Games. In September 2012, the Company filed an amended tax return for its December 31, 2008 tax year to utilize these additional federal net operating losses allocated as a result of the aforementioned settlement, resulting in the recording of a one-time tax benefit of $46 million. Prior to the settlement, and given the uncertainty of the VHI audit, the Company had insufficient information to allow it to record or disclose any information related to the audit until the quarter ended September 30, 2012, as disclosed in the Company’s Form 10-Q for that period. Vivendi Games results for the period January 1, 2008 through July 9, 2008 are included in the consolidated federal and certain foreign state and local income tax returns filed by Vivendi or its affiliates while Vivendi Games results for the period July 10, 2008 through December 31, 2008 are included in the consolidated federal and certain foreign, state and local income tax returns filed by Activision Blizzard. Vivendi Games tax years 2005 through 2010 remain open to examination by the major taxing authorities. The IRS is currently examining Vivendi Games tax returns for the 2005 through 2008 tax years. Activision Blizzard’s tax years 2008 through 2012 remain open to examination by the major taxing jurisdictions to which we are subject. The IRS is currently examining the Company’s federal tax returns for the 2008 and 2009 tax years. The Company also has several state and non-U.S. audits pending. Although the final resolution of the Company’s global tax disputes is uncertain, based on current information, in the opinion of our management, the ultimate resolution of these matters will not have a material adverse effect on the Company’s consolidated financial position, liquidity or results of operations. However, an unfavorable resolution of the Company’s global tax disputes could have a material adverse effect on our business and results of operations in the period in which the matters are ultimately resolved. The overall effective income tax rate in future periods will depend on a variety of factors, such as changes in the mix of income by tax jurisdiction, applicable accounting rules, applicable tax laws and regulations, and rulings and interpretations thereof, developments in tax audits and other matters, and variations in the estimated and actual level of annual pre-tax income or loss. Further, the effective tax rate could fluctuate significantly on a quarterly basis and could be adversely affected by the extent that income (loss) before income tax expenses (benefit) is lower than anticipated in foreign regions where taxes are levied at relatively lower statutory rates and/or higher than anticipated in the United States where taxes are levied at relatively higher statutory rates. A more detailed analysis of the differences between the U.S. federal statutory rate and the consolidated effective tax rate, as well as other information about our income taxes, is provided in Note 18 of the Notes to Consolidated Financial Statements included in this Annual Report. Foreign Exchange Impact Changes in foreign exchange rates had a positive impact of $20 million and a negative impact of $67 million on Activision Blizzard’s consolidated operating income in 2013 and 2012, respectively. The change is primarily due to changes in the value of the U.S. dollar relative to the Euro and British pound and its impact on our foreign operating income. Liquidity and Capital Resources Sources of Liquidity (amounts in millions) Cash and cash equivalents ...................................................................................... $ Short-term investments .......................................................................................... $ Percentage of total assets ....................................................................................... For the Years Ended December 31, 2013 2012 Increase (Decrease) 2013 v 2012 4,410 $ 33 4,443 $ 32% 3,959 $ 416 4,375 $ 31% 451 (383) 68 Cash flows provided by operating activities .......................................... $ Cash flows provided by (used in) investing activities ........................... Cash flows used in financing activities .................................................. 1,264 $ 308 (1,223) 1,345 $ (124) (497) 952 $ 266 (808) 19 For the Years Ended December 31, 2013 2012 2011 Increase (Decrease) 2013 v 2012 Increase (Decrease) 2012 v 2011 393 (390) 311 (81) $ 432 (726) Effect of foreign exchange rate changes ................................................ Net increase (decrease) in cash and cash equivalents ............................ $ 102 451 $ 70 794 $ (57) 353 $ 32 (343) $ 127 441 Cash Flows Provided by Operating Activities The primary drivers of cash flows provided by operating activities typically include the collection of customer receivables generated by the sale of our products and digital and subscription revenues, partially offset by payments to vendors for the manufacturing, distribution and marketing of our products, payments for customer service support for our subscribers, payments to third- party developers and intellectual property holders, payments for software development, payments for tax liabilities, and payments to our workforce. Cash flows provided by operating activities were lower for 2013, as compared to 2012, primarily due to lower net income and its impact on changes in our working capital accounts. Cash flows provided by operating activities were higher for 2012, as compared to 2011, primarily due to higher net income for the period and changes in our working capital accounts. Cash Flows Provided by (Used in) Investing Activities The primary drivers of cash flows provided by (used in) investing activities typically include the net effect of purchases and sales/maturities of short- term investments, capital expenditures, and changes in restricted cash balances. Cash flows provided by investing activities were higher for 2013, as compared to 2012, primarily due to lower purchases of short-term investments. In 2013, proceeds from the maturity of investments were $304 million, the majority of which consisted of U.S. treasury and other government agency securities, and proceeds from sales of available-for-sale investments were $98 million, while purchases of short-term investments totaled $26 million. Further, capital expenditures, primarily related to property and equipment, were $74 million. Cash flows provided by investing activities were lower for 2012 as compared to 2011, primarily due to decreased proceeds from the maturity of investments, partially offset by higher purchases of short-term investments. In 2012, proceeds from the maturity of investments were $444 million, the majority of which consisted of U.S. treasury and other government agency securities, while the purchase of short-term investments totaled $503 million. Further, capital expenditures, primarily related to property and equipment, were $73 million. Cash Flows Used in Financing Activities The primary drivers of cash flows used in financing activities typically include the proceeds from, and repayments of, our long-term debt, transactions involving our common stock, such as the issuance of shares of common stock to employees, the repurchase of our common stock, and the payment of dividends. Cash flows used in financing activities were higher for 2013, as compared to 2012, primarily due to our repurchase of common stock from Vivendi in October 2013. As previously discussed, on October 11, 2013, we repurchased approximately 429 million shares of our common stock from Vivendi, pursuant to the Stock Purchase Agreement we entered into on July 25, 2013 with Vivendi and ASAC, an exempted limited partnership established under the laws of the Cayman Islands, acting by its general partner, ASAC II LLC. Pursuant to the terms of the Stock Purchase Agreement, we acquired all of the capital stock of New VH, a Delaware corporation and wholly-owned subsidiary of Vivendi, which was the direct owner of approximately 429 million shares of our common stock, for a cash payment of $5.83 billion, or $13.60 per share, before taking into account the benefit to the Company of certain tax attributes of New VH assumed in the transaction. The Purchase Transaction was funded with a combination of $1.2 billion of cash on hand, the net proceeds from the $2.5 billion Term Loan, maturing in October 2020, and the net proceeds from the issuance of $1.5 billion of the 2021 Notes and $750 million of the 2023 Notes. Refer to Note 12 of the Notes to the Consolidated Financial Statements included in this Annual Report and below in Other Liquidity and Capital Resources for additional information. Additionally, cash flows used in financing activities for the year ended December 31, 2013 included an aggregate cash payment of our annual dividend of $216 million to holders of our common stock and restricted stock units, $59 million for financing costs related to the debt transactions for the Purchase Transaction, $49 million for taxes paid relating to the vesting of employees’ restricted stock rights, and $6 million for a repayment of the principal on the Term Loan. Cash flows provided by financing activities for the year ended December 31, 2013 reflected proceeds from the issuance of long-term debt of $4.75 billion and proceeds from the issuance of shares of our common stock to employees in connection with stock option exercises of $158 million. 20 Cash flows used in financing activities were lower for 2012, as compared to 2011, primarily due to decreased share repurchase activities. Cash flows used in financing activities for the year ended December 31, 2012 primarily reflected an aggregate cash payment of our annual dividend of $204 million to holders of our common stock and restricted stock units. In addition, cash flows used in financing activities for the year ended December 31, 2012 reflect the repurchase of $315 million of our common stock under the Board-authorized stock repurchase programs and the payment of $16 million in taxes relating to the vesting of employees’ restricted stock rights. The repurchases and dividend payments were partially offset by $33 million of proceeds from the issuance of shares of our common stock to employees in connection with stock option exercises. Other Liquidity and Capital Resources Our primary sources of liquidity are typically cash and cash equivalents, investments, and cash flows provided by operating activities. In addition, as described below, we have availability of $250 million, subject to certain restrictions, under a secured revolving credit facility. With our cash and cash equivalents and short-term investments of $4.4 billion at December 31, 2013, and expected cash flows provided by operating activities, we believe that we have sufficient liquidity to meet daily operations in the foreseeable future. We also believe that we have sufficient working capital ($3.8 billion at December 31, 2013) to finance our operational and financing requirements for at least the next twelve months, including: purchases of inventory and equipment; the development, production, marketing and sale of new products; provision of customer service for our subscribers; acquisition of intellectual property rights for future products from third parties; funding of dividends; and payments related to debt obligations. As of December 31, 2013, the amount of cash and cash equivalents held outside of the U.S. by our foreign subsidiaries was $3.3 billion, as compared to $2.6 billion as of December 31, 2012. If these funds are needed in the future for our operations in the U.S., we would accrue and pay the required U.S. taxes to repatriate these funds. However, our intent is to permanently reinvest these funds outside of the U.S. and our current plans do not demonstrate a need to repatriate them to fund our U.S. operations. On September 19, 2013, we issued, at par, $1.5 billion of the 2021 Notes and $750 million of the 2023 Notes. Interest on the Notes is payable semi-annually in arrears on March 15 and September 15 of each year, commencing on March 15, 2014. We may redeem the 2021 Notes on or after September 15, 2016 and the 2023 Notes on or after September 15, 2018, in whole or in part on any one or more occasions, at specified redemption prices, plus accrued and unpaid interest. At any time prior to September 15, 2016, with respect to the 2021 Notes, and at any time prior to September 15, 2018, with respect to the 2023 Notes, we may also redeem some or all of the Notes by paying a “make-whole premium”, plus accrued and unpaid interest. In addition, upon the occurrence of one or more qualified equity offerings, we may also redeem up to 35% of the aggregate principal amount of each of the 2021 Notes and 2023 Notes outstanding with the net cash proceeds from such offerings. The Notes are repayable, in whole or in part and at the option of the holders, upon the occurrence of a change in control and a ratings downgrade, at a purchase price equal to 101% of principal, plus accrued and unpaid interest. On October 11, 2013, we repurchased approximately 429 million shares of our common stock from Vivendi in exchange for $5.83 billion in cash, before taking into account the benefit to the Company of certain tax attributes of New VH assumed in the Purchase Transaction. We funded the Purchase Transaction with a combination of $1.2 billion of cash on hand, $2.5 billion from the Term Loan and $2.25 billion from the Notes, each as described above. Immediately following the completion of the Purchase Transaction, ASAC purchased from Vivendi 172 million shares of the Company’s common stock for $2.34 billion in cash in the Private Sale. In connection and simultaneously with the Purchase Transaction, we entered into a credit agreement (the “Credit Agreement”) on October 11, 2013 for the $2.5 billion Term Loan, maturing in October 2020, and a $250 million secured revolving credit facility (the “Revolver” and, together with the Term Loan, the “Credit Facilities”), maturing in October 2018. A portion of the Revolver can be used to issue letters of credit of up to $50 million, subject to the availability of the Revolver. The proceeds of the Term Loan were used to fund the Purchase Transaction and related fees and expenses, and, to date, we have not drawn on the Revolver. Borrowings under the Term Loan and Revolver bear interest at an annual rate equal to an applicable margin plus, at our option, (A) a base rate determined by reference to the highest of (a) the interest rate in effect determined by the administrative agent as its “prime rate,” (b) the federal funds rate plus 0.5%, and (c) the London InterBank Offered Rate (“LIBOR”) rate for an interest period of one month plus 1.00%, or (B) LIBOR. LIBOR borrowings under the Term Loan will be subject to a LIBOR floor of 0.75%. At December 31, 2013, the Credit Facilities bore interest at 3.25%. In certain circumstances, our interest rate under the Credit Facilities would increase. 21 In addition to paying interest on outstanding principal balances under the Credit Facilities, we are required to pay the lenders a commitment fee on unused commitments under the Revolver. We are also required to pay customary letter of credit fees and agency fees. We are required to make quarterly principal repayments of 0.25% of the Term Loan’s original principal amount, with the balance due on the maturity date. Amounts borrowed under the Term Loan and repaid may not be re-borrowed. On January 29, 2014, the Board of Directors authorized a $375 million repayment of our Term Loan. Accordingly, we made this repayment on February 11, 2014. The repayment reduces the Term Loan’s outstanding principal balance from $2.494 billion to $2.119 billion and is expected to reduce our contractual interest payments by approximately $10 million annually, based on the interest rate of 3.25% at December 31, 2013. The repayment also satisfies the required quarterly principal repayments (which total $25 million annually) through the maturity of the Term Loan. Agreements governing our indebtedness, including the indenture governing the Notes and the Credit Agreement impose operating and financial restrictions on our activities under certain conditions. These restrictions require us to comply with or maintain certain financial tests and ratios. In addition, the indenture and the Credit Agreement limit or prohibit our ability to, among other things: incur additional debt or make additional guarantees; pay distributions or dividends and repurchase stock; make other restricted payments, including without limitation, certain restricted investments; create liens; enter into agreements that restrict dividends from subsidiaries; engage in transactions with affiliates; and enter into mergers, consolidations or sales of substantially all of our assets. In addition, if, in the future, we borrow under the Revolver, as described in Note 12 of the Notes to Consolidated Financial Statements included in this Annual Report, we may be required, during certain periods where outstanding revolving loans exceed a certain threshold, to maintain a maximum senior secured net leverage ratio calculated pursuant to a financial maintenance covenant under the Credit Agreement. As of December 31, 2013, (i) we had 704 million shares of our common stock issued and outstanding, approximately 64% of which was held by the public, (ii) Vivendi held 83 million shares, or approximately 12% of the outstanding shares of our common stock, and (iii) ASAC held 172 million shares, or approximately 24% of the outstanding shares of our common stock. Based on cash and short-term investments of $4.44 billion, and outstanding debts of $4.74 billion of debt at December 31, 2013, the Company’s net debt was $0.3 billion, where net debt is calculated as the total debt, less cash and short-term investments. On February 6, 2014, our Board of Directors declared a cash dividend of $0.20 per common share, payable on May 14, 2014, to shareholders of record at the close of business on March 19, 2014. Capital Expenditures We made capital expenditures of $74 million in 2013, as compared to $73 million in 2012. In 2014, we anticipate total capital expenditures of approximately $100 million. Capital expenditures are expected to be primarily for computer hardware and software purchases. Commitments In the normal course of business, we enter into contractual arrangements with third-parties for non-cancelable operating lease agreements for our offices, for the development of products, and for the rights to intellectual property. Under these agreements, we commit to provide specified payments to a lessor, developer or intellectual property holder, as the case may be, based upon contractual arrangements. The payments to third-party developers are generally conditioned upon the achievement by the developers of contractually specified development milestones. Further, these payments to third-party developers and intellectual property holders typically are deemed to be advances and are recoupable against future royalties earned by the developer or intellectual property holder based on the sale of the related game. Additionally, in connection with certain intellectual property rights acquisitions and development agreements, we commit to spend specified amounts for marketing support for the related game(s) which is to be developed or in which the intellectual property will be utilized. Assuming all contractual provisions are met, the total future minimum commitments for these and other contractual arrangements in place at December 31, 2013 are scheduled to be paid as follows (amounts in millions): 22 Contractual Obligations (1) Facility and equipment leases Developer and IP Marketing Debt and (2) Interest Total For the Year Ending December 31, 2014 ....................................................................................... $ 2015 ....................................................................................... 2016 ....................................................................................... 2017 ....................................................................................... 2018 ....................................................................................... Thereafter .............................................................................. 34 $ 31 27 26 25 46 Total .................................................................................. $ 189 $ 145 $ 16 2 2 — 2 167 $ 74 $ 8 1 1 — — 238 $ 238 238 237 236 5,246 491 293 268 266 261 5,294 84 $ 6,433 $ 6,873 (1) (2) We have omitted uncertain income tax liabilities from this table due to the inherent uncertainty regarding the timing of potential issue resolution. Specifically, either the underlying positions have not been fully developed enough under audit to quantify at this time or the years relating to the issues for certain jurisdictions are not currently under audit. At December 31, 2013, we had $294 million of unrecognized tax benefits, of which $271 million was included in “Other Liabilities” and $23 million was included in “Accrued Expenses and Other Liabilities” in the consolidated balance sheet. Debt and interest represent our obligations related to the contractual principal repayments and interest payments under the Term Loan and the Notes as of December 31, 2013. There was no outstanding balance under our Revolver as of December 31, 2013. The Notes are subject to fixed interest rates and we have calculated the interest obligation based on the applicable rates and payment dates for the Notes. The Term Loan bears a variable interest rate and interest is payable on a quarterly basis, along with required quarterly principal repayments of 0.25% of the original principal amount. We have calculated the expected interest obligation based on the outstanding principal balance and interest rate applicable at December 31, 2013. Refer to Note 12 of the Notes to Consolidated Financial Statements included in this Annual Report for additional information on our debt obligations. On February 11, 2014, we made a voluntary repayment of $375 million to the Term Loan. The repayment satisfies the required quarterly principal repayment. The contractual principal repayments of our debt, as shown in table above, are reduced by $25 million for each of the years ended December 31, 2014 through 2018 and by $250 million thereafter. Further, the repayment is expected to reduce contractual interest payments by approximately $10 million annually for each of the years ended December 31, 2014 through 2018 and by approximately $14 million thereafter based on the interest rate of 3.25% at December 31, 2013. Off-balance Sheet Arrangements At December 31, 2013 and December 31, 2012, Activision Blizzard had no significant relationships with unconsolidated entities or financial parties, often referred to as “structured finance” or “special purpose” entities, established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or limited purposes, that have or are reasonably likely to have a material future effect on our financial condition, changes in financial condition, revenues or expenses, results of operation, liquidity, capital expenditures, or capital resources. Financial Disclosure We maintain internal control over financial reporting, which generally includes those controls relating to the preparation of our financial statements in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”). We also are focused on our “disclosure controls and procedures,” which as defined by the Securities and Exchange Commission (the “SEC”), are generally those controls and procedures designed to ensure that financial and non-financial information required to be disclosed in our reports filed with the SEC is reported within the time periods specified in the SEC’s rules and forms, and that such information is communicated to management, including our principal executive and financial officers, as appropriate, to allow timely decisions regarding required disclosure. Our Disclosure Committee, which operates under the Board-approved Disclosure Committee Charter and Disclosure Controls & Procedures Policy, includes senior management representatives and assists executive management in its oversight of 23 the accuracy and timeliness of our disclosures, as well as in implementing and evaluating our overall disclosure process. As part of our disclosure process, senior finance and operational representatives from all of our corporate divisions and business units prepare quarterly reports regarding their current-quarter operational performance, future trends, subsequent events, internal controls, changes in internal controls and other accounting and disclosure relevant information. These quarterly reports are reviewed by certain key corporate finance executives. These corporate finance representatives also conduct quarterly interviews on a rotating basis with the preparers of selected quarterly reports. The results of the quarterly reports and related interviews are reviewed by the Disclosure Committee. Finance representatives also conduct interviews with our senior management team, our legal counsel and other appropriate personnel involved in the disclosure process, as appropriate. Additionally, senior finance and operational representatives provide internal certifications regarding the accuracy of information they provide that is utilized in the preparation of our periodic public reports filed with the SEC. Financial results and other financial information also are reviewed with the Audit Committee of the Board of Directors on a quarterly basis. As required by applicable regulatory requirements, the principal executive and financial officers review and make various certifications regarding the accuracy of our periodic public reports filed with the SEC, our disclosure controls and procedures, and our internal control over financial reporting. With the assistance of the Disclosure Committee, we will continue to assess and monitor, and make refinements to, our disclosure controls and procedures, and our internal control over financial reporting. Critical Accounting Policies and Estimates The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates and assumptions. The impact and any associated risks related to these policies on our business operations are discussed throughout Management’s Discussion and Analysis of Financial Condition and Results of Operations where such policies affect our reported and expected financial results. The estimates and assumptions discussed below are considered by management to be critical because they are both important to the portrayal of our financial condition and results of operations and because their application places the most significant demands on management’s judgment, with financial reporting results relying on estimates and assumptions about the effect of matters that are inherently uncertain. Specific risks for these critical accounting estimates and assumptions are described in the following paragraphs. Revenue Recognition including Revenue Arrangements with Multiple Deliverables Certain of our revenue arrangements have multiple deliverables, which we account for in accordance with Accounting Standards Topic (“ASC”) Topic 605 and Accounting Standards Update (“ASU”) 2009-13. These revenue arrangements include product sales consisting of both software and hardware deliverables (such as peripherals or other ancillary collectors’ items sold together with physical “boxed” software) and our sales of World of Warcraft boxed products, expansion packs and value-added services, each of which is considered with the related subscription services for these purposes. Under ASC Topic 605 and ASU 2009-13, when a revenue arrangement contains multiple elements, such as hardware and software products, licenses and/or services, we allocate revenue to each element based on a selling price hierarchy. The selling price for a deliverable is based on its vendor-specific- objective-evidence (“VSOE”) if it is available, third-party evidence (“TPE”) if VSOE is not available, or best estimated selling price (“BESP”) if neither VSOE nor TPE is available. In multiple element arrangements where more- than-incidental software deliverables are included, revenue is allocated to each separate unit of accounting for each of the non-software deliverables and to the software deliverables as a group using the relative selling prices of each of the deliverables in the arrangement based on the aforementioned selling price hierarchy. If the arrangement contains more than one software deliverable, the arrangement consideration allocated to the software deliverables as a group is then allocated to each software deliverable using the guidance for recognizing software revenue. As noted above, when neither VSOE nor TPE is available for a deliverable, we use BESP. We do not have significant revenue arrangements that require BESP for the years ended December 31, 2013, 2012 and 2011. The inputs we use to determine the selling price of our significant deliverables include the actual price charged by the Company for a deliverable that the Company sells separately, which represents the VSOE, and the wholesale prices of the same or similar products, which represents TPE. The adoption of ASU 2009-13 on January 1, 2011 has not had a material impact on our financial statements. The pattern and timing of revenue recognition for deliverables and allocation of the arrangement consideration did not change upon the adoption of ASU 2009- 13. Overall, we recognize revenues from the sale of our products upon the transfer of title and risk of loss to our customers and once any performance obligations have been completed. Certain products are sold to customers with a “street date” (which is the earliest date these products may be sold by retailers). For these products, we recognize revenues on the later of the street date or the date the product is sold to the customer. Revenues from product sales are recognized after deducting the estimated allowance for returns and price protection. 24 For our software products with online functionality, we evaluate whether that feature or functionality is a more-than-inconsequential separate deliverable, in addition to the software product. This evaluation is performed for each software product and digital download of a title or product add-ons (including digital downloadable content), when it is released. When we determine that a software title contains online functionality that constitutes a more-than-inconsequential separate service deliverable in addition to the product, which is principally because of the online functionality’s importance to gameplay, we consider our performance obligation for this title to extend beyond the sale of the game. VSOE of fair value does not exist for the online functionality of some products, as we do not separately charge for this component of every title. As a result, we recognize all of the software-related revenues from the sale of any such title ratably over the estimated service period of the title. In addition, we initially defer the costs of sales for the title (excluding intangible asset amortization), and recognize the costs of sales as the related revenues are recognized. The costs of sales include manufacturing costs, software royalties and amortization, and intellectual property licenses. Determining whether the online functionality for a particular game constitutes a more-than-inconsequential deliverable, as well as the estimated service periods and product life over which to recognize the revenue and related costs of sales, is subjective and requires management’s judgment. We recognize revenues from World of Warcraft boxed product, expansion packs and value-added services, in each case with the related subscription service revenue, ratably over the estimated service period beginning upon activation of the software and delivery of the related services. Revenues attributed to the sale of World of Warcraft boxed software and related expansion packs are classified as “Product sales,” whereas revenues attributable to subscriptions and other value-added services are classified as “Subscription, licensing, and other revenues.” For games where the online functionality is a more-than- inconsequential deliverable and games for which we have a hosted service arrangement, we determine the game’s estimated service period with consideration of various data points, including the weighted average number of days between players’ first and last days played online, the average total hours played and the average number of days in which player activity stabilizes. We also consider known online trends, and the service periods of our previously released games and disclosed service periods for our competitor’s games that are similar in nature. The estimated service periods for our current games range from five months to less than one year. For our software products with features we consider to be incidental to the overall product offering and are inconsequential deliverables, such as products which provide limited online features at no additional cost to the consumer, we recognize the related revenue from them upon the transfer of title and risk of loss of the product to our customer. Allowances for Returns, Price Protection, Doubtful Accounts and Inventory Obsolescence We closely monitor and analyze the historical performance of our various titles, the performance of products released by other publishers, market conditions, and the anticipated timing of other releases to assess future demand of current and upcoming titles. Initial volumes shipped upon title launch and subsequent reorders are evaluated with the goal of ensuring that quantities are sufficient to meet the demand from the retail markets, but at the same time are controlled to prevent excess inventory in the channel. We benchmark units to be shipped to our customers using historical and industry data. We may permit product returns from, or grant price protection to, our customers under certain conditions. In general, price protection refers to the circumstances in which we elect to decrease, on a short- or longer-term basis, the wholesale price of a product by a certain amount and, when granted and applicable, allow customers a credit against amounts owed by such customers to us with respect to open and/or future invoices. The conditions our customers must meet to be granted the right to return products or price protection include, among other things, compliance with applicable trading and payment terms, and consistent return of inventory and delivery of sell- through reports to us. We may also consider other factors, including the facilitation of slow-moving inventory and other market factors. Significant management judgments and estimates must be made and used in connection with establishing the allowance for returns and price protection in any accounting period based on estimates of potential future product returns and price protection related to current period product revenues. We estimate the amount of future returns and price protection for current period product revenues utilizing historical experience and information regarding inventory levels and the demand and acceptance of our products by the end consumer. The following factors are used to estimate the amount of future returns and price protection for a particular title: historical performance of titles in similar genres; historical performance of the hardware platform; historical performance of the franchise; console hardware life cycle; sales force and retail customer feedback; industry pricing; future pricing assumptions; weeks of on-hand retail channel inventory; absolute quantity of on-hand retail channel inventory; our warehouse on-hand inventory levels; the title’s recent sell-through history (if available); marketing trade 25 programs; and performance of competing titles. The relative importance of these factors varies among titles depending upon, among other items, genre, platform, seasonality, and sales strategy. Based upon historical experience, we believe that our estimates are reasonable. However, actual returns and price protection could vary materially from our allowance estimates due to a number of reasons including, among others, a lack of consumer acceptance of a title, the release in the same period of a similarly themed title by a competitor, or technological obsolescence due to the emergence of new hardware platforms. Material differences may result in the amount and timing of our revenues for any period if factors or market conditions change or if management makes different judgments or utilizes different estimates in determining the allowances for returns and price protection. For example, a 1% change in our December 31, 2013 allowance for sales returns, price protection and other allowances would have impacted net revenues by approximately $4 million. Similarly, management must make estimates as to the collectability of our accounts receivable. In estimating the allowance for doubtful accounts, we analyze the age of current outstanding account balances, historical bad debts, customer concentrations, customer creditworthiness, current economic trends, and changes in our customers’ payment terms and their economic condition, as well as whether we can obtain sufficient credit insurance. Any significant changes in any of these criteria would affect management’s estimates in establishing our allowance for doubtful accounts. We regularly review inventory quantities on-hand and in the retail channels. We write down inventory based on excess or obsolete inventories determined primarily by future anticipated demand for our products. Inventory write-downs are measured as the difference between the cost of the inventory and net realizable value, based upon assumptions about future demand, which are inherently difficult to assess and dependent on market conditions. At the point of loss recognition, a new, lower cost basis for that inventory is established, and subsequent changes in facts and circumstances do not result in the restoration or increase in that newly established basis. Software Development Costs and Intellectual Property Licenses Software development costs include payments made to independent software developers under development agreements, as well as direct costs incurred for internally developed products. We account for software development costs in accordance with ASC Subtopic 985-20, the guidance for costs of computer software to be sold, leased, or otherwise marketed. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable. Technological feasibility of a product encompasses both technical design documentation and game design documentation, or the completed and tested product design and working model. Significant management judgments and estimates are utilized in the assessment of when technological feasibility is established. For products where proven technology exists, this may occur early in the development cycle. Technological feasibility is evaluated on a product-by-product basis. Prior to a product’s release, if and when we believe capitalized costs are not recoverable, we expense the amounts as part of “Cost of sales—software royalties and amortization.” Capitalized costs for products that are cancelled or are expected to be abandoned are charged to “Product development expense” in the period of cancellation. Amounts related to software development which are not capitalized are charged immediately to “Product development expense.” Commencing upon a product’s release, capitalized software development costs are amortized to “Cost of sales— software royalties and amortization” based on the ratio of current revenues to total projected revenues for the specific product, generally resulting in an amortization period of six months or less. Intellectual property license costs represent license fees paid to intellectual property rights holders for use of their trademarks, copyrights, software, technology, music or other intellectual property or proprietary rights in the development of our products. Depending upon the agreement with the rights holder, we may obtain the right to use the intellectual property in multiple products over a number of years, or alternatively, for a single product. Prior to a product’s release, if and when we believe capitalized costs are not recoverable, we expense the amounts as part of “Cost of sales—intellectual property licenses.” Capitalized intellectual property costs for products that are cancelled or are expected to be abandoned are charged to “Product development expense” in the period of cancellation. Commencing upon a product’s release, capitalized intellectual property license costs are amortized to “Cost of sales—intellectual property licenses” based on the ratio of current revenues for the specific product to total projected revenues for all products in which the licensed property will be utilized. As intellectual property license contracts may extend for multiple years and can be used in multiple products to be released over a period beyond one year, the amortization of capitalized intellectual property license costs relating to such contracts may extend beyond one year. 26 We evaluate the future recoverability of capitalized software development costs and intellectual property licenses on a quarterly basis. For products that have been released in prior periods, the primary evaluation criterion is actual title performance. For products that are scheduled to be released in future periods, recoverability is evaluated based on the expected performance of the specific products to which the costs relate or in which the licensed trademark or copyright is to be used. Criteria used to evaluate expected product performance include: historical performance of comparable products developed with comparable technology; market performance of comparable titles; orders for the product prior to its release; general market conditions; and, for any sequel product, estimated performance based on the performance of the product on which the sequel is based. Further, as many of our capitalized intellectual property licenses extend for multiple products over multiple years, we also assess the recoverability of capitalized intellectual property license costs based on certain qualitative factors, such as the success of other products and/or entertainment vehicles utilizing the intellectual property, whether there are any future planned theatrical releases or television series based on the intellectual property, and the rights holder’s continued promotion and exploitation of the intellectual property. Significant management judgments and estimates are utilized in assessing the recoverability of capitalized costs. In evaluating the recoverability of capitalized costs, the assessment of expected product performance utilizes forecasted sales amounts and estimates of additional costs to be incurred. If revised forecasted or actual product sales are less than the originally forecasted amounts utilized in the initial recoverability analysis, the net realizable value may be lower than originally estimated in any given quarter, which could result in an impairment charge. Material differences may result in the amount and timing of expenses for any period if management makes different judgments or utilizes different estimates in evaluating these qualitative factors. Income Taxes We record a tax provision for the anticipated tax consequences of the reported results of operations. In accordance with ASC Topic 740, the provision for income taxes is computed using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expected future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating losses and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities due to a change in tax rates is recognized in income in the period that includes the enactment date. We evaluate deferred tax assets each period for recoverability. For those assets that do not meet the threshold of “more likely than not” that they will be realized in the future, a valuation allowance is recorded. Management believes it is more likely than not that forecasted income, including income that may be generated as a result of certain tax planning strategies, together with the tax effects of the deferred tax liabilities, will be sufficient to fully recover the remaining deferred tax assets. In the event that all or part of the net deferred tax assets are determined not to be realizable in the future, an adjustment to the valuation allowance would be charged to tax expenses in the period such determination is made. The calculation of tax liabilities involves significant judgment in estimating the impact of uncertainties in the application of ASC Topic 740 and other complex tax laws. Resolution of these uncertainties in a manner inconsistent with management’s expectations could have a material impact on our business and results of operations in an interim period in which the uncertainties are ultimately resolved. Significant judgment is required in evaluating our uncertain tax positions and determining our provision for income taxes. Although we believe our reserves are reasonable, no assurance can be given that the final tax outcome of these matters will not be different from that which is reflected in our historical income tax provisions and accruals. We adjust these reserves in light of changing facts and circumstances, such as the closing of a tax audit or the refinement of an estimate. To the extent that the final tax outcome of these matters is different than the amounts recorded, such differences will impact the provision for income taxes in the period in which such determination is made. The provision for income taxes includes the impact of reserve provisions and changes to reserves that are considered appropriate, as well as the related net interest and penalties. Our provision for income taxes is subject to volatility and could be adversely impacted by earnings being lower than anticipated in foreign regions where taxes are levied at relatively lower statutory rates and/or higher than anticipated in the United States where taxes are levied at relatively higher statutory rates; by changes in the valuation of our deferred tax assets and liabilities; by expiration of, or lapses in, the R&D tax credit laws; by tax effects of nondeductible compensation; by tax costs related to intercompany realignments; by differences between amounts included in our tax filings and the estimate of such amounts included in our tax expenses; by changes in accounting principles; or by changes in tax laws and regulations including possible U.S. changes to the taxation of earnings of our foreign subsidiaries, the deductibility of expenses attributable to foreign income, or the foreign tax credit rules. Significant judgment is required to determine the recognition and measurement attributes prescribed in the accounting guidance for uncertainty in income taxes. The accounting guidance for uncertainty in income taxes applies to all income tax positions, including the potential recovery of previously paid taxes, which if settled unfavorably could 27 adversely impact our provision for income taxes. In addition, we are subject to the continuous examination of our income tax returns by the Internal Revenue Service (“IRS”) and other tax authorities. We regularly assess the likelihood of adverse outcomes resulting from these examinations to determine the adequacy of our provision for income taxes. There can be no assurance that the outcomes from these continuous examinations will not have an adverse impact on our operating results and financial condition. Fair Value Estimates The preparation of financial statements in conformity with U.S. GAAP often requires us to determine the fair value of a particular item to fairly present our Consolidated Financial Statements. Without an independent market or another representative transaction, determining the fair value of a particular item requires us to make several assumptions that are inherently difficult to predict and can have a material impact on the conclusion of the appropriate accounting. There are various valuation techniques used to estimate fair value. These include (1) the market approach, where market transactions for identical or comparable assets or liabilities are used to determine the fair value, (2) the income approach, which uses valuation techniques to convert future amounts (for example, future cash flows or future earnings) to a single present amount, and (3) the cost approach, which is based on the amount that would be required to replace an asset. For many of our fair value estimates, including our estimates of the fair value of acquired intangible assets, we use the income approach. Using the income approach requires the use of financial models, which require us to make various estimates including, but not limited to (1) the potential future cash flows for the asset, liability or equity instrument being measured, (2) the timing of receipt or payment of those future cash flows, (3) the time value of money associated with the delayed receipt or payment of such cash flows, and (4) the inherent risk associated with the cash flows (that is, the risk premium). Determining these cash flow estimates is inherently difficult and subjective, and, if any of the estimates used to determine the fair value using the income approach turns out to be inaccurate, our financial results may be negatively impacted. Furthermore, relatively small changes in many of these estimates can have a significant impact on the estimated fair value resulting from the financial models or the related accounting conclusion reached. For example, a relatively small change in the estimated fair value of an asset may change a conclusion as to whether an asset is impaired. While we are required to make certain fair value assessments associated with the accounting for several types of transactions, the following areas are the most sensitive to the assessments: Business Combinations. We must estimate the fair value of assets acquired and liabilities assumed in a business combination. Our assessment of the estimated fair value of each of these can have a material effect on our reported results as intangible assets are amortized over various lives. Furthermore, a change in the estimated fair value of an asset or liability often has a direct impact on the amount to recognize as goodwill, which is an asset that is not amortized. Often determining the fair value of these assets and liabilities assumed requires an assessment of the expected use of the asset, the expected cost to extinguish the liability or our expectations related to the timing and the successful completion of development of an acquired in-process technology. Such estimates are inherently difficult and subjective and can have a material impact on our financial statements. Assessment of Impairment of Assets. Management evaluates the recoverability of our identifiable intangible assets and other long-lived assets in accordance with ASC Subtopic 360-10, which generally requires the assessment of these assets for recoverability when events or circumstances indicate a potential impairment exists. We considered certain events and circumstances in determining whether the carrying value of identifiable intangible assets and other long-lived assets, other than indefinite-lived intangible assets, may not be recoverable including, but not limited to: significant changes in performance relative to expected operating results; significant changes in the use of the assets; significant negative industry or economic trends; a significant decline in our stock price for a sustained period of time; and changes in our business strategy. In determining whether an impairment exists, we estimate the undiscounted cash flows to be generated from the use and ultimate disposition of these assets. If an impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. We did not record an impairment charge to our definite-lived intangible assets as of December 31, 2013, 2012 and 2011. FASB literature related to the accounting for goodwill and other intangibles within ASC Topic 350 provides companies an option to first perform a qualitative assessment to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value before performing a two- step approach to testing goodwill for impairment for each reporting unit. Our reporting units are determined by the components of our operating segments that constitute a business for which both (1) discrete financial information is available and (2) segment management regularly reviews the operating results of that component. ASC Topic 350 requires that the impairment test be performed at least annually by applying a fair-value-based test. The qualitative assessment is optional. The first step measures for impairment by applying fair-value-based tests at the reporting unit level. The second step (if necessary) measures the amount of impairment by applying fair-value-based tests to the individual assets and liabilities within each reporting unit. 28 To determine the fair values of the reporting units used in the first step, we use a discounted cash flow approach. Each step requires us to make judgments and involves the use of significant estimates and assumptions. These estimates and assumptions include long-term growth rates and operating margins used to calculate projected future cash flows, risk-adjusted discount rates based on our weighted average cost of capital, and future economic and market conditions. These estimates and assumptions have to be made for each reporting unit evaluated for impairment. Our estimates for market growth, our market share and costs are based on historical data, various internal estimates and certain external sources, and are based on assumptions that are consistent with the plans and estimates we are using to manage the underlying business. If future forecasts are revised, they may indicate or require future impairment charges. We base our fair value estimates on assumptions we believe to be reasonable but that are unpredictable and inherently uncertain. Actual future results may differ from those estimates. The fair value of our reporting units is determined using an income approach based on discounted cash flow models. In determining the fair value of our reporting units, we assumed a discount rate of approximately 10.0%. The estimated fair value of both the Activision and Blizzard reporting units exceeded their carrying values by approximately $3 billion, or at least 25%, as of December 31, 2013. However, changes in our assumptions underlying our estimates of fair value, which will be a function of our future financial performance, and changes in economic conditions could result in future impairment charges. We test acquired trade names for possible impairment by using a discounted cash flow model to estimate fair value. We have determined that no impairment has occurred at December 31, 2013 and 2012 based upon a set of assumptions regarding discounted future cash flows, which represent our best estimate of future performance at this time. In determining the fair value of our trade names, we assumed a discount rate of 10.0%, and royalty saving rates of approximately 1.5% - 2.0%. A one percentage point increase in the discount rate would not yield an impairment charge to our trade names. Changes in our assumptions underlying our estimates of fair value, which will be a function of our future financial performance and changes in economic conditions, could result in future impairment charges. Stock-Based Compensation We account for stock-based compensation in accordance with ASC Topic 718-10, Compensation—Stock Compensation, and ASC Subtopic 505-50, Equity-Based Payments to Non-Employees. Stock-based compensation expense is recognized during the requisite service periods (that is, the period for which the employee is being compensated) and is based on the value of stock- based payment awards after a reduction for estimated forfeitures. Forfeitures are estimated at the time of grant and are revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. We estimate the value of stock-based payment awards on the measurement date using a binomial-lattice model. Our determination of fair value of stock-based payment awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of highly complex and subjective variables. These variables include, but are not limited to, our expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviors. We generally determine the fair value of restricted stock rights (including restricted stock units, restricted stock awards and performance shares) based on the closing market price of the Company’s common stock on the date of grant. Certain restricted stock rights granted to our employees and senior management vest based on the achievement of pre-established performance or market conditions. We estimate the fair value of performance-based restricted stock rights at the closing market price of the Company’s common stock on the date of grant. Each quarter, we update our assessment of the probability that the specified performance criteria will be achieved. We amortize the fair values of performance-based restricted stock rights over the requisite service period adjusted for estimated forfeitures for each separately vesting tranche of the award. We estimate the fair value of market-based restricted stock rights at the date of grant using a Monte Carlo valuation methodology and amortize those fair values over the requisite service period adjusted for estimated forfeitures for each separately vesting tranche of the award. The Monte Carlo methodology that we use to estimate the fair value of market-based restricted stock rights at the date of grant incorporates into the valuation the possibility that the market condition may not be satisfied. Provided that the requisite service is rendered, the total fair value of the market-based restricted stock rights at the date of grant must be recognized as compensation expense even if the market condition is not achieved. However, the number of shares that ultimately vest can vary significantly with the performance of the specified market criteria. For a detailed discussion of the application of these and other accounting policies, see Note 2 of the Notes to Consolidated Financial Statements included in this Annual Report. 29 Recently Issued Accounting Pronouncements Indefinite-lived intangible assets impairment In July 2012, the FASB issued an update to the authoritative guidance related to testing indefinite-lived intangible assets for impairment. This update gives an entity the option to first consider certain qualitative factors to determine whether the existence of events and circumstances indicates that it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount as a basis for determining whether it is necessary to perform the quantitative impairment test. This update is effective for the indefinite-lived intangible asset impairment test performed for fiscal years beginning after September 15, 2012. The adoption of this guidance did not have a material impact on our consolidated financial statements. Balance sheet offsetting disclosures In December 2011, the FASB issued authoritative guidance on the disclosure of financial instruments and derivative instruments that are either offset or subject to an enforceable master netting arrangement or similar agreement and should be applied retrospectively for all comparative periods presented for annual periods beginning on or after January 1, 2013 and interim periods within those annual periods. The adoption of this guidance did not have a material impact on our consolidated financial statements. Reclassification of accumulated other comprehensive loss In February 2013, the FASB issued an accounting standards update requiring new disclosures about reclassifications from accumulated other comprehensive loss to net income. These disclosures may be presented on the face of the statements or in the notes to the consolidated financial statements. This update is effective for fiscal years beginning after December 15, 2012. We adopted this guidance and provided the required disclosures in Note 8 of the Notes to Consolidated Financial Statements included in this Annual Report. Accounting for cumulative translation adjustments In February 2013, the FASB issued an update to the authoritative guidance related to the release of cumulative translation adjustments into net income when a parent either sells a part or all of its investment in a foreign entity or no longer holds a controlling financial interest in a foreign entity. This update will be effective for fiscal years beginning after December 15, 2013. Upon adoption of this guidance on January 1, 2014, there was no material impact on our consolidated financial statements. Presentation of unrecognized tax benefits In July 2013, the FASB issued an update to the authoritative guidance related to the presentation of an unrecognized tax benefit in the financial statements. The update will require entities to present an unrecognized tax benefit as a reduction of a deferred tax asset for a net operating loss or other tax credit carryforwards when settlement in this manner is available under the tax laws. Upon adoption of this guidance on January 1, 2014, “Deferred income taxes, net” under non-current liabilities increased by approximately $46 million, and correspondingly, “Other liabilities” under non-current liabilities decreased by the same amount. 30 QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Market risk is the potential loss arising from fluctuations in market rates and prices. Our market risk exposures primarily include fluctuations in foreign currency exchange rates and interest rates. Foreign Currency Exchange Rate Risk We transact business in many different foreign currencies and may be exposed to financial market risk resulting from fluctuations in foreign currency exchange rates. Revenues and related expenses generated from our international operations are generally denominated in their respective local currencies. Primary currencies include Euros, British pounds, Australian dollars, South Korean won and Swedish krona. To the extent the U.S. dollar strengthens against foreign currencies, the translation of these foreign currency-denominated transactions results in reduced revenues, operating expenses, and net income from our international operations. Similarly, our revenues, operating expenses and net income will increase for our international operations if the U.S. dollar weakens against foreign currencies. We monitor currency volatility throughout the year. To mitigate our foreign currency exchange rate exposure resulting from our foreign currency-denominated monetary assets, liabilities and earnings, we periodically enter into currency derivative contracts, principally forward contracts with maturities of generally less than one year. All foreign currency economic hedging transactions are backed, in amount and by maturity, by an identified economic underlying item. In recent years, Vivendi has been our principal counterparty for our currency derivative contracts, but we have not had any outstanding currency derivative contracts with Vivendi as the counterparty since July 3, 2013. Further, in connection with the Purchase Transaction, we terminated our cash management services agreement with Vivendi as of October 31, 2013. Since the consummation of the Purchase Transaction, the counterparties for our currency derivative contracts have been large and reputable commercial or investment banks. The gross notional amount of outstanding foreign currency contracts was $34 million and $355 million at December 31, 2013 and 2012, respectively. We do not hold or purchase any foreign currency contracts for trading or speculative purposes and we do not designate these contracts as hedging instruments. Accordingly, we report the fair value of these contracts within “Other current assets” or “Other current liabilities” in our consolidated balance sheet and the changes in fair value within “General and administrative expense” or “Interest and other investment income (expense), net” in our consolidated statement of operations, depending on the nature of the contracts. For the year ended December 31, 2013, pre-tax net gains were not material. For the years ended December 31, 2012 and 2011, we recognized a pre-tax net gain of $7 million and a pre-tax net loss of $8 million, respectively. In the absence of the hedging activities described above, as of December 31, 2013, a hypothetical adverse foreign currency exchange rate movement of 10% would have resulted in potential declines of our net income of approximately $90 million. This sensitivity analysis assumes a parallel adverse shift of all foreign currency exchange rates against the U.S. dollar; however, all foreign currency exchange rates do not always move in such manner and actual results may differ materially. Interest Rate Risk Our exposure to market rate risk for changes in interest rates relates primarily to our investment portfolio and variable rate debt under the Credit Facilities. We do not currently use derivative financial instruments to manage interest rate risk. As of December 31, 2013, a hypothetical interest rate change on our variable rate debt of 1 percent would change interest expense on an annual basis by approximately $25 million. This estimate does not include the effects of other actions that we may take in the future to mitigate this risk or any changes in our financial structure. Our investment portfolio consists primarily of money market funds and government securities with high credit quality and short average maturities. Because short-term securities mature relatively quickly and must be reinvested at the then-current market rates, interest income on a portfolio consisting of cash, cash equivalents or short-term securities is more subject to market fluctuations than a portfolio of longer term securities. Conversely, the fair value of such a portfolio is less sensitive to market fluctuations than a portfolio of longer-term securities. At December 31, 2013, our $4.41 billion of cash and cash equivalents were comprised primarily of money market funds. At December 31, 2013, our $33 million of short-term investments included $21 million of U.S. treasury and government-sponsored agency debt securities and $12 million of restricted cash. We also had $9 million in auction rate securities at fair value classified as long-term investments at December 31, 2013. The Company has determined that, based on the composition of our investment portfolio as of December 31, 2013, there was no material interest rate risk exposure to the Company’s consolidated financial condition, results of operations or liquidity as of that date. 31 Definition and Limitations of Disclosure Controls and Procedures. CONTROLS AND PROCEDURES Our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) are designed to reasonably ensure that information required to be disclosed in our reports filed under the Exchange Act is (i) recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms and (ii) accumulated and communicated to management, including our principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosures. A control system, no matter how well designed and operated, can provide only reasonable assurance that it will detect or uncover failures within the Company to disclose material information otherwise required to be set forth in our periodic reports. Inherent limitations to any system of disclosure controls and procedures include, but are not limited to, the possibility of human error and the circumvention or overriding of such controls by one or more persons. In addition, we have designed our system of controls based on certain assumptions, which we believe are reasonable, about the likelihood of future events, and our system of controls may therefore not achieve its desired objectives under all possible future events. Evaluation of Disclosure Controls and Procedures. Our management, with the participation of our principal executive officer and principal financial officer, has evaluated the effectiveness of our disclosure controls and procedures at December 31, 2013, the end of the period covered by this report. Based on this evaluation, the principal executive officer and principal financial officer concluded that, at December 31, 2013, our disclosure controls and procedures were effective to provide reasonable assurance that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized, and reported on a timely basis, and (ii) accumulated and communicated to management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosures. Management’s Report on Internal Control Over Financial Reporting. Our management is responsible for establishing and maintaining adequate internal control over financial reporting as such term is defined in Rules 13a- 15(f) and 15d-15(f) under the Exchange Act. Our management, with the participation of our principal executive officer and principal financial officer, conducted an evaluation of the effectiveness, as of December 31, 2013, of our internal control over financial reporting using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control—Integrated Framework (1992). Based on this evaluation, our management concluded that our internal control over financial reporting was effective as of December 31, 2013. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies and procedures may deteriorate. The effectiveness of our internal control over financial reporting as of December 31, 2013 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report included in this Annual Report. Changes in Internal Control Over Financial Reporting. There have not been any changes in our internal control over financial reporting during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 32 Report of Independent Registered Public Accounting Firm To the Board of Directors and Shareholders of Activision Blizzard, Inc.: In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations, comprehensive income, changes in shareholders’ equity and cash flows, present fairly, in all material respects, the financial position of Activision Blizzard, Inc. and its subsidiaries at December 31, 2013 and 2012, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2013 in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2013, based on criteria established in Internal Control— Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in Management’s Report on Internal Control over Financial Reporting appearing on page 32 of this Annual Report to Shareholders. Our responsibility is to express opinions on these financial statements and on the Company’s internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions. A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Los Angeles, California March 3, 2014 33 ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS (Amounts in millions, except share data) Assets Current assets: Cash and cash equivalents.................................................................................................... $ Short-term investments ........................................................................................................ Accounts receivable, net of allowances of $381 and $332 at December 31, 2013 and 4,410 $ 33 3,959 416 At December 31, 2013 At December 31, 2012 2012, respectively ........................................................................................................... Inventories, net ..................................................................................................................... Software development .......................................................................................................... Intellectual property licenses ............................................................................................... Deferred income taxes, net ................................................................................................... Other current assets .............................................................................................................. Total current assets .......................................................................................................... Long-term investments ........................................................................................................ Software development .......................................................................................................... Intellectual property licenses ............................................................................................... Property and equipment, net ................................................................................................ Other assets .......................................................................................................................... Intangible assets, net ............................................................................................................ Trademark and trade names ................................................................................................. Goodwill ............................................................................................................................... 515 171 367 11 321 413 6,241 9 21 — 138 35 43 433 7,092 Total assets ...................................................................................................................... $ 14,012 $ Liabilities and Shareholders’ Equity Current liabilities: Accounts payable ................................................................................................................. $ Deferred revenues ................................................................................................................ Accrued expenses and other liabilities ................................................................................. Current portion of long-term debt ........................................................................................ Total current liabilities .................................................................................................... Long-term debt, net .............................................................................................................. Deferred income taxes, net ................................................................................................... Other liabilities ..................................................................................................................... Total liabilities ................................................................................................................ Commitments and contingencies (Note 22) Shareholders’ equity: Common stock, $0.000001 par value, 2,400,000,000 shares authorized, 1,132,385,424 and 1,111,606,087 shares issued at December 31, 2013 and 2012, respectively .......... Additional paid-in capital ..................................................................................................... Less: Treasury stock, at cost, 428,676,471 and 0 shares at December 31, 2013 and 2012, respectively ........................................................................................................... Retained earnings ................................................................................................................. Accumulated other comprehensive income (loss) ............................................................... Total shareholders’ equity ............................................................................................... Total liabilities and shareholders’ equity ........................................................................ $ 355 $ 1,389 636 25 2,405 4,668 20 297 7,390 — 9,682 (5,814) 2,686 68 6,622 14,012 $ The accompanying notes are an integral part of these Consolidated Financial Statements. 707 209 164 11 487 321 6,274 8 129 30 141 11 68 433 7,106 14,200 343 1,657 652 — 2,652 — 25 206 2,883 — 9,450 — 1,893 (26) 11,317 14,200 34 ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS (Amounts in millions, except per share data) Net revenues For the Years Ended December 31, 2011 2012 2013 Product sales .............................................................................................................................. $ 3,201 $ 3,620 $ 3,257 Subscription, licensing, and other revenues.............................................................................. 1,498 4,755 Total net revenues .......................................................................................................................... Costs and expenses 1,382 4,583 1,236 4,856 Cost of sales—product costs ..................................................................................................... 1,134 Cost of sales—online subscriptions .......................................................................................... 255 Cost of sales—software royalties and amortization ................................................................. 218 Cost of sales—intellectual property licenses ............................................................................ 165 Product development ................................................................................................................. 629 Sales and marketing .................................................................................................................. 545 General and administrative ....................................................................................................... 456 Restructuring ............................................................................................................................. 25 Total costs and expenses ................................................................................................................ 3,427 Operating income ........................................................................................................................... 1,328 Interest and other investment income (expense), net ..................................................................... 3 Income before income tax expense ................................................................................................ 1,331 Income tax expense ........................................................................................................................ 246 Net income ..................................................................................................................................... $ 1,010 $ 1,149 $ 1,085 Earnings per common share 1,116 263 194 89 604 578 561 — 3,405 1,451 7 1,458 309 1,053 204 187 87 584 606 490 — 3,211 1,372 (53) 1,319 309 Basic .......................................................................................................................................... $ Diluted ....................................................................................................................................... $ 0.96 $ 1.01 $ 0.93 0.95 $ 1.01 $ 0.92 Weighted-average number of shares outstanding Basic .......................................................................................................................................... Diluted ....................................................................................................................................... Dividends per common share ......................................................................................................... $ 1,024 1,035 0.19 $ 1,112 1,118 1,148 1,156 0.18 $ 0.165 The accompanying notes are an integral part of these Consolidated Financial Statements. 35 ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (Amounts in millions) Net income ..................................................................................................................................... $ 1,010 $ 1,149 $ 1,085 Other comprehensive income (loss): Foreign currency translation adjustment ................................................................................... Unrealized gains on investments, net of deferred income taxes of $0 million, $0 million, 93 46 (61) For the Years Ended December 31, 2013 2012 2011 and $1 million for the years ended December 31, 2013, 2012, and 2011, respectively ..... 2 (59) Other comprehensive income (loss) ............................................................................................... $ Comprehensive income .................................................................................................................. $ 1,104 $ 1,195 $ 1,026 — 46 $ 1 94 $ The accompanying notes are an integral part of these Consolidated Financial Statements. 36 ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY For the Years Ended December 31, 2013, 2012, and 2011 (Amounts and shares in millions, except per share data) Common Stock Additional Paid-In Treasury Stock Retained Earnings (Accumulate d Shares Amount Capital Shares Amount Deficit) Accumulated Other Comprehensi ve Income (Loss) Total Shareholders’ Equity 1,382 $ — $ 12,353 (199) $ (2,194) $ 57 $ (13) $ 10,203 liability .................................................................... (1) Balance at December 31, 2010 .................................... Components of comprehensive income: Net income .............................................................. Other comprehensive income (loss) ........................ Issuance of common stock pursuant to employee stock options ............................................................ Issuance of common stock pursuant to restricted stock rights .............................................. Restricted stock surrendered for employees’ tax Stock-based compensation expense related to employee stock options and restricted stock rights ........................................................................ Dividends ($0.165 per common share) .......................... Shares repurchased (see Note 20) .................................. Retirement of treasury shares......................................... Balance at December 31, 2011 .................................... Components of comprehensive income: Net income .............................................................. Other comprehensive income (loss) ........................ Issuance of common stock pursuant to employee stock options ............................................................ Issuance of common stock pursuant to restricted stock rights .............................................. Restricted stock surrendered for employees’ tax liability .................................................................... Forfeiture of restricted stock rights ................................ Stock-based compensation expense related to employee stock options and restricted stock rights ........................................................................ Dividends ($0.18 per common share) ............................ Shares repurchased (see Note 20) .................................. Retirement of treasury shares......................................... Balance at December 31, 2012 .................................... Components of comprehensive income: Net income .............................................................. Other comprehensive income (loss) ........................ Issuance of common stock pursuant to employee stock options ............................................................ Issuance of common stock pursuant to restricted stock rights .............................................. Restricted stock surrendered for employees’ tax liability .................................................................... Tax benefit associated with employee stock awards ..... Stock-based compensation expense related to employee stock options and restricted stock rights ........................................................................ Dividends ($0.19 per common share) ............................ Shares repurchased (see Note 20) .................................. Indemnity on tax attributes assumed in connection with the Purchase Transaction (see Note 18) .......... — — 9 3 — — — — — — — 69 — (15) — — — — — — — — — — — — — (260) 1,133 $ — — — — — $ 95 — — (2,886) 9,616 — — (61) 260 — $ — — (692) 2,886 — $ — — — — — — — — (315) 315 — — 5 4 (1) (3) — — — (26) 1,112 $ — — 16 8 (4) — — — — — — — — — — — — — — — — $ — — — — — — — — — — — — 33 — (16) — 132 — — (315) 9,450 — — 158 — (49) 11 112 — — — — — — — — — — — (26) 26 — $ — — — — — — — — (429) — 1,085 — — (59) — — — — (194) — — 948 $ 1,149 — — — — — — (204) — — — — — — — — — (72) $ — 46 — — — — — — — — — $ 1,893 $ (26) $ — — — — — — — — (5,830) 1,010 — — — — — — (217) — 16 — — 94 — — — — — — — — 1,085 (59) 69 — (15) 95 (194) (692) — 10,492 1,149 46 33 — (16) — 132 (204) (315) — 11,317 1,010 94 158 — (49) 11 112 (217) (5,830) 16 Balance at December 31, 2013 .................................... 1,132 $ — $ 9,682 (429) $ (5,814) $ 2,686 $ 68 $ 6,622 The accompanying notes are an integral part of these Consolidated Financial Statements. 37 ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (Amounts in millions) For the Years Ended December 31, 2011 2012 2013 Cash flows from operating activities: Net income ........................................................................................................................................... $ Adjustments to reconcile net income to net cash provided by operating activities: 1,010 $ 1,149 $ 1,085 Deferred income taxes .................................................................................................................... Provision for inventories ................................................................................................................ Depreciation and amortization ....................................................................................................... Loss on disposal of property and equipment ................................................................................. Impairment of goodwill (see Note 9) ............................................................................................. Amortization and write-off of capitalized software development costs and intellectual property licenses (1) ................................................................................................................... Amortization of debt discount and debt financing costs ............................................................... Stock-based compensation expense (2) ........................................................................................... Excess tax benefits from stock awards ......................................................................................... Changes in operating assets and liabilities: Accounts receivable, net ................................................................................................................ Inventories ...................................................................................................................................... Software development and intellectual property licenses.............................................................. Other assets .................................................................................................................................... Deferred revenues .......................................................................................................................... Accounts payable ........................................................................................................................... Accrued expenses and other liabilities ........................................................................................... Net cash provided by operating activities ........................................................................................... Cash flows from investing activities: Proceeds from maturities of available-for-sale investments ............................................................... Proceeds from auction rate securities called at par ............................................................................. Proceeds from sales of available-for-sale investments ....................................................................... Purchases of available-for-sale investments ....................................................................................... Payment of contingent consideration .................................................................................................. Capital expenditures ............................................................................................................................ Decrease (increase) in restricted cash ................................................................................................. Net cash provided by (used in) investing activities ............................................................................ Cash flows from financing activities: 161 33 108 — — 207 1 108 (29) 198 6 (268) (67) (275) 7 64 1,264 304 — 98 (26) — (74) 6 308 (10) 13 120 1 — 208 — 126 (5) (46) (75) (301) 88 153 (54) (22) 1,345 444 10 — (503) — (73) (2) (124) Proceeds from issuance of common stock to employees .................................................................... Tax payment related to net share settlements on restricted stock rights ............................................ Excess tax benefits from stock awards ............................................................................................... Repurchase of common stock .............................................................................................................. Dividends paid ..................................................................................................................................... Proceeds from issuance of long-term debt .......................................................................................... Repayment of long-term debt .............................................................................................................. Payment of debt discount and financing costs .................................................................................... Net cash used in financing activities ................................................................................................... Effect of foreign exchange rate changes on cash and cash equivalents ................................................... Net increase in cash and cash equivalents ................................................................................................ Cash and cash equivalents at beginning of period .................................................................................... Cash and cash equivalents at end of period .............................................................................................. $ 158 (49) 29 (5,830) (216) 4,750 (6) (59) (1,223) 102 451 3,959 4,410 $ 33 (16) 5 (315) (204) — — — (497) 70 794 3,165 3,959 $ 75 8 148 4 12 287 — 103 (24) 13 (42) (254) (67) (248) 31 (179) 952 740 10 — (417) (3) (72) 8 266 69 (15) 24 (692) (194) — — — (808) (57) 353 2,812 3,165 (1) (2) Excludes deferral and amortization of stock-based compensation expense. Includes the net effects of capitalization, deferral, and amortization of stock-based compensation expense. The accompanying notes are an integral part of these Consolidated Financial Statements. 38 ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES Notes to Consolidated Financial Statements 1. Description of Business Activision Blizzard, Inc. (“Activision Blizzard”) is a leading global developer and publisher of interactive entertainment. The terms “Activision Blizzard,” the “Company,” “we,” “us,” and “our” are used to refer collectively to Activision Blizzard, Inc. and its subsidiaries. We publish online, personal computer (“PC”), video game console, handheld, mobile and tablet games. We maintain significant operations in the United States (“U.S.”), Canada, the United Kingdom (“U.K.”), France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, South Korea and China. The Business Combination and Recently Consummated Share Repurchase Activision Blizzard is the result of the 2008 business combination (“Business Combination”) by and among Activision, Inc., Sego Merger Corporation, a wholly-owned subsidiary of Activision, Inc., Vivendi S.A. (“Vivendi”), VGAC LLC, a wholly-owned subsidiary of Vivendi, and Vivendi Games, Inc. (“Vivendi Games”), a wholly-owned subsidiary of VGAC LLC. As a result of the consummation of the Business Combination, Activision, Inc. was renamed Activision Blizzard, Inc. and Vivendi became a majority shareholder of Activision. The common stock of Activision Blizzard is traded on The NASDAQ Stock Market under the ticker symbol “ATVI.” On October 11, 2013, we repurchased approximately 429 million shares of our common stock, pursuant to a stock purchase agreement (the “Stock Purchase Agreement”) we entered into on July 25, 2013, with Vivendi and ASAC II LP (“ASAC”), an exempted limited partnership established under the laws of the Cayman Islands, acting by its general partner, ASAC II LLC. Pursuant to the terms of the Stock Purchase Agreement, we acquired all of the capital stock of Amber Holding Subsidiary Co., a Delaware corporation and wholly-owned subsidiary of Vivendi (“New VH”), which was the direct owner of approximately 429 million shares of our common stock, for a cash payment of $5.83 billion, or $13.60 per share, before taking into account the benefit to the Company of certain tax attributes of New VH assumed in the transaction (collectively, the “Purchase Transaction”). Immediately following the completion of the Purchase Transaction, ASAC purchased from Vivendi 172 million shares of Activision Blizzard’s common stock, pursuant to the Stock Purchase Agreement, for a cash payment of $2.34 billion, or $13.60 per share (the “Private Sale”). Refer to Note 12 of the Notes to Consolidated Financial Statements for further information regarding the financing of the Purchase Transaction. As a result of the Purchase Transaction and the Private Sale, approximately 64% of our outstanding common stock as of December 31, 2013 is owned by the public, approximately 12% is owned by Vivendi, and approximately 24% is owned by ASAC. Based upon our organizational structure, we conduct our business through three operating segments as follows: (i) Activision Publishing, Inc. Activision Publishing, Inc. (“Activision”) is a leading international developer and publisher of interactive software products and content, including games from the Call of Duty® and Skylanders™ franchises. Activision develops games primarily based on internally-developed properties, as well as some licensed intellectual properties. We sell games through both retail channels and digital downloads. Activision currently offers games that operate on the Microsoft Corporation (“Microsoft”) Xbox One (“Xbox One”) and Xbox 360 (“Xbox 360”), Nintendo Co. Ltd. (“Nintendo”) Wii U (“Wii U”) and Wii (“Wii”), and Sony Computer Entertainment, Inc. (“Sony”) PlayStation 4 (“PS4”) and PlayStation 3 (“PS3”) console systems; the PC; the Nintendo 3DS (“3DS”), Nintendo Dual Screen (“DS”), and Sony PlayStation Vita handheld game systems; and other handheld and mobile devices. (ii) Blizzard Entertainment, Inc. Blizzard Entertainment, Inc. (“Blizzard”) is a leader in the subscription- based massively multi-player online role-playing game (“MMORPG”) category in terms of both subscriber base and revenues generated through the World of Warcraft® franchise, which it develops, hosts and supports. Blizzard also develops, markets, and sells role-playing action and strategy games for the PC and iPad, including games in the multiple-award winning Diablo® and StarCraft® franchises. In September 2013, Blizzard released Diablo III for the PS3 and Xbox 360, and confirmed plans to adapt the game for the PS4. In addition, Blizzard maintains a proprietary online-game related service, Battle.net®. Blizzard distributes its products and generates revenues worldwide through various means, including: subscriptions; sales of prepaid subscription cards; value-added services such as realm transfers, faction changes, and other character customizations within the World of Warcraft gameplay; retail sales of physical “boxed” products; online download sales of PC products; and licensing of software to third-party or related-party 39 companies that distribute World of Warcraft, Diablo III, and StarCraft II products. In August 2013, Blizzard released the closed beta version of Hearthstone™: Heroes of Warcraft™, a free-to-play digital collectible card game, and released the open beta version in January 2014. (iii) Activision Blizzard Distribution Activision Blizzard Distribution (“Distribution”) consists of operations in Europe that provide warehousing, logistical and sales distribution services to third-party publishers of interactive entertainment software, our own publishing operations, and manufacturers of interactive entertainment hardware. 2. Summary of Significant Accounting Policies Basis of Consolidation and Presentation The accompanying consolidated financial statements include the accounts and operations of the Company. All intercompany accounts and transactions have been eliminated. The consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying notes. Actual results could differ from these estimates and assumptions. Certain reclassifications have been made to prior year amounts to conform to the current period presentation. The Company considers events or transactions that occur after the balance sheet date, but before the financial statements are issued, to provide additional evidence relative to certain estimates or to identify matters that require additional disclosures. Results of Adjustment During the year ended December 31, 2013, we identified through our internal processes that, in previous years, we erroneously under-accrued for certain indirect taxes for two countries in our Europe region. We performed an evaluation under SEC Staff Accounting Bulletin No. 108 and concluded the effect of this error was immaterial to prior years’ financial statements as well as the full-year 2013 financial statements. As such, during the year ended December 31, 2013, we recorded an adjustment in our consolidated statements of operations which reduced “Total net revenues” by $8 million, “Interest and other investment income (expense), net” by $1 million, “Income before income tax expense” by $9 million, and “Net income” by $7 million. This adjustment reduced net revenues and income from operations before income tax expense by $8 million and $9 million, respectively, in each of our Blizzard segment, Europe region, and online subscriptions platform, as presented in Note 14 of the Notes to Consolidated Financial Statements. The adjustment increased “Accrued expenses and other liabilities” on our consolidated balance sheet by $9 million and represents a correction of an error. Operating cash flows were impacted by $9 million in 2013 when we settled the liability. The adjustment related to prior periods’ net income as follows: (i) approximately $1 million for the quarter ended March 31, 2013; (ii) approximately $1 million for each quarter of 2012 (totaling approximately $4 million for the year ended December 31, 2012); (iii) approximately $2 million for the year ended December 31, 2011; and (iv) less than $1 million for the year ended December 31, 2010. Earnings per basic and diluted share were affected by less than $0.01 as a result of recording this adjustment. During the year ended December 31, 2012, we identified through our internal processes that, in previous years, we erroneously over-recognized revenues for a country in our Europe region. We performed an evaluation under SEC Staff Accounting Bulletin No. 108 and concluded the effect of this error was immaterial to prior years’ financial statements as well as the full-year 2012 financial statements. As such, during the year ended December 31, 2012, we recorded an adjustment in our consolidated statements of operations which reduced “Total net revenues” by $11 million and “Net income” by $8 million. This adjustment reduced net revenues and income from operations before income tax expense by $11 million in each of our Blizzard segment, Europe region, and online subscriptions platform, as presented in Note 14 of the Notes to Consolidated Financial Statements. The adjustment increased “Deferred revenues” on our consolidated balance sheet by $11 million and represents a correction of an error. There was no impact to operating cash flows. The adjustment related to prior periods’ net income as follows: (i) approximately $1 million for the quarter ended March 31, 2012; (ii) less than $1 million for each quarter of 2011 (totaling approximately $3 million for the year ended December 31, 2011); (iii) approximately $2 million for the year ended December 31, 2010; and (iv) approximately $3 million for periods prior to the year ended December 31, 2010. Earnings per basic and diluted share were affected by less than $0.01 as a result of recording this adjustment. 40 Cash and Cash Equivalents We consider all money market funds and highly liquid investments with original maturities of three months or less at the time of purchase to be “Cash and cash equivalents.” Investment Securities Investments designated as available-for-sale securities are carried at fair value, which is based on quoted market prices for such securities, if available, or is estimated on the basis of quoted market prices of financial instruments with similar characteristics. Unrealized gains and losses of the Company’s available-for-sale securities are excluded from earnings and are reported as a component of “Other comprehensive income (loss).” Investments with original maturities greater than 90 days and remaining maturities of less than one year are normally classified within “Short-term investments.” In addition, investments with maturities beyond one year may be classified within “Short-term investments” if they are highly liquid in nature and represent the investment of cash that is available for current operations. The specific identification method is used to determine the cost of securities disposed of, with realized gains and losses reflected in “Interest and other investment income (expense), net” in our consolidated statements of operations. The Company’s investments include auction rate securities (“ARS”). These ARS are variable rate bonds tied to short-term interest rates with long- term maturities. ARS have interest rates which reset through a modified Dutch auction at predetermined short-term intervals, typically every 7, 28, or 35 days. Interest on ARS is generally paid at the end of each auction process and is based upon the interest rate determined for the prior auction. Our investments in ARS are not material to our consolidated financial statements. Restricted Cash—Compensating Balances Restricted cash is included within “Short-term investments” on the consolidated balance sheets. The majority of our restricted cash relates to a standby letter of credit required by one of our inventory manufacturers so that we can qualify for certain payment terms on our inventory purchases. Under the terms of this arrangement, we are required to maintain with the issuing bank a compensating balance, restricted as to use, of not less than the sum of the available amount of the letter of credit plus the aggregate amount of any drawings under the letter of credit that have been honored thereunder, but have not yet been reimbursed. Financial Instruments The carrying amount of “Cash and cash equivalents,” “Accounts receivable,” “Accounts payable,” and “Accrued expenses” substantively approximate fair value due to the short-term nature of these accounts. Our investments in U.S. treasuries, government agency securities, and corporate bonds are carried at fair value, which is based on quoted market prices for such securities, if available, or is estimated on the basis of quoted market prices of financial instruments with similar characteristics. ARS are carried at fair value, which is estimated using an income-approach model. The Company transacts business in various foreign currencies and has significant international sales and expenses denominated in foreign currencies, subjecting us to foreign currency risk. To mitigate our foreign currency exchange rate exposure resulting from our foreign currency-denominated monetary assets, liabilities, and earnings, we periodically enter into currency derivative contracts, principally forward contracts with maturities of generally less than one year. We do not use derivatives for speculative or trading purposes and we do not designate these derivatives as hedging instruments under Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 815. Accordingly, we report the fair value of these contracts within “Other current assets” or “Other current liabilities” in our consolidated balance sheets and the changes in fair value within “General and administrative expenses” and “Interest and other investment income (expense), net” in our consolidated statements of operations, depending on the nature of the contracts. The fair value of foreign currency contracts are estimated based on the prevailing exchange rates of the various hedged currencies as of the end of the period. Other-Than-Temporary Impairments The Company regularly reviews its investments to determine whether a decline in fair value below the cost basis is an other-than-temporary impairment. If the decline is determined to be other-than-temporary, the cost basis of the investment is written down to fair value. For available-for-sale fixed maturity instruments where credit-related impairments exist, other- than-temporary impairments are reported in the consolidated statements of operations and non-credit impairments are reported as a component of “Other comprehensive income (loss).” 41 Concentration of Credit Risk Our concentration of credit risk relates to depositors holding the Company’s cash and cash equivalents and customers with significant accounts receivable balances. Our cash and cash equivalents are invested primarily in money market funds consisting of short-term, high-quality debt instruments issued by governments and governmental organizations, financial institutions and industrial companies. Our customer base includes retailers and distributors, including mass- market retailers, consumer electronics stores, discount warehouses, and game specialty stores in the U.S. and other countries worldwide. We perform ongoing credit evaluations of our customers and maintain allowances for potential credit losses. We generally do not require collateral or other security from our customers. We did not have any single customer that accounted for 10% or more of net revenues for the years ended December 31, 2013 and 2011. We had one customer for the Activision and Blizzard segments, GameStop, that accounted for approximately 10% of net revenues for the year ended December 31, 2012. We had one customer, Wal-Mart, that accounted for 24% and 20% of consolidated gross receivables at December 31, 2013 and 2012, respectively. Software Development Costs and Intellectual Property Licenses Software development costs include payments made to independent software developers under development agreements, as well as direct costs incurred for internally developed products. We account for software development costs in accordance with ASC Subtopic 985-20, the guidance for costs of computer software to be sold, leased, or otherwise marketed. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable. Technological feasibility of a product encompasses both technical design documentation and game design documentation, or the completed and tested product design and working model. Significant management judgments and estimates are utilized in the assessment of when technological feasibility is established. For products where proven technology exists, this may occur early in the development cycle. Technological feasibility is evaluated on a product-by-product basis. Prior to a product’s release, if and when we believe capitalized costs are not recoverable, we expense the amounts as part of “Cost of sales—software royalties and amortization.” Capitalized costs for products that are cancelled or are expected to be abandoned are charged to “Product development expense” in the period of cancellation. Amounts related to software development which are not capitalized are charged immediately to “Product development expense.” Commencing upon a product’s release, capitalized software development costs are amortized to “Cost of sales— software royalties and amortization” based on the ratio of current revenues to total projected revenues for the specific product, generally resulting in an amortization period of six months or less. Intellectual property license costs represent license fees paid to intellectual property rights holders for use of their trademarks, copyrights, software, technology, music or other intellectual property or proprietary rights in the development of our products. Depending upon the agreement with the rights holder, we may obtain the right to use the intellectual property in multiple products over a number of years, or alternatively, for a single product. Prior to a product’s release, if and when we believe capitalized costs are not recoverable, we expense the amounts as part of “Cost of sales—intellectual property licenses.” Capitalized intellectual property costs for products that are cancelled or are expected to be abandoned are charged to “Product development expense” in the period of cancellation. Commencing upon a product’s release, capitalized intellectual property license costs are amortized to “Cost of sales—intellectual property licenses” based on the ratio of current revenues for the specific product to total projected revenues for all products in which the licensed property will be utilized. As intellectual property license contracts may extend for multiple years and can be used in multiple products to be released over a period beyond one year, the amortization of capitalized intellectual property license costs relating to such contracts may extend beyond one year. We evaluate the future recoverability of capitalized software development costs and intellectual property licenses on a quarterly basis. For products that have been released in prior periods, the primary evaluation criterion is actual title performance. For products that are scheduled to be released in future periods, recoverability is evaluated based on the expected performance of the specific products to which the costs relate or in which the licensed trademark or copyright is to be used. Criteria used to evaluate expected product performance include: historical performance of comparable products developed with comparable technology; market performance of comparable titles; orders for the product prior to its release; general market conditions; and, for any sequel product, estimated performance based on the performance of the product on which the sequel is based. Further, as many of our capitalized intellectual property licenses extend for multiple products over multiple years, we also assess the recoverability of capitalized intellectual property license costs based on certain qualitative factors, such as the success 42 of other products and/or entertainment vehicles utilizing the intellectual property, whether there are any future planned theatrical releases or television series based on the intellectual property, and the rights holder’s continued promotion and exploitation of the intellectual property. Significant management judgments and estimates are utilized in assessing the recoverability of capitalized costs. In evaluating the recoverability of capitalized costs, the assessment of expected product performance utilizes forecasted sales amounts and estimates of additional costs to be incurred. If revised forecasted or actual product sales are less than the originally forecasted amounts utilized in the initial recoverability analysis, the net realizable value may be lower than originally estimated in any given quarter, which could result in an impairment charge. Material differences may result in the amount and timing of expenses for any period if management makes different judgments or utilizes different estimates in evaluating these qualitative factors. Inventories Inventories consist of materials (including manufacturing royalties paid to console manufacturers), labor, and freight-in and are stated at the lower of cost (weighted-average method) or net realizable value. Inventories are relieved on a weighted average cost method. Long-Lived Assets Property and Equipment. Property and equipment are recorded at cost and depreciated on a straight-line basis over the estimated useful life (i.e., 25 to 33 years for buildings, and 2 to 5 years for computer equipment, office furniture and other equipment) of the asset. When assets are retired or disposed of, the cost and accumulated depreciation thereon are removed and any resulting gains or losses are included in the consolidated statements of operations. Leasehold improvements are amortized using the straight-line method over the estimated life of the asset, not to exceed the length of the lease. Repair and maintenance costs are expensed as incurred. Goodwill and Other Indefinite-Lived Assets. We account for goodwill in accordance with ASC Topic 350. Under ASC Topic 350, goodwill is considered to have an indefinite life, and is carried at cost. Acquired trade names are assessed as indefinite lived assets as there are no foreseeable limits on the periods of time over which they are expected to contribute cash flows. Goodwill and acquired trade names are not amortized, but are subject to an annual impairment test, as well as between annual tests when events or circumstances indicate that the carrying value may not be recoverable. We perform our annual impairment testing at December 31st. Our annual goodwill impairment test is performed at the reporting unit level. We have determined our reporting units based on the guidance within ASC Subtopic 350-20, which provides that reporting units are generally operating segments or one reporting level below the operating segments. As of December 31, 2013 and 2012, our reporting units are the same as our operating segments: Activision, Blizzard, and Distribution. We test goodwill for possible impairment by first determining the fair value of the related reporting unit and comparing this value to the recorded net assets of the reporting unit, including goodwill. The fair value of our reporting units is determined using an income approach based on discounted cash flow models. In the event the recorded net assets of the reporting unit exceed the estimated fair value of such assets, we perform a second step to measure the amount of the impairment, which is equal to the amount by which the recorded goodwill exceeds the implied fair value of the goodwill after assessing the fair value of each of the assets and liabilities within the reporting unit. We have determined that no impairment has occurred at December 31, 2013 and 2012 based upon a set of assumptions regarding discounted future cash flows, which represent our best estimate of future performance at this time. We test acquired trade names for possible impairment by using a discounted cash flow model to estimate fair value. We have determined that no impairment has occurred at December 31, 2013 and 2012 based upon a set of assumptions regarding discounted future cash flows, which represent our best estimate of future performance at this time. Changes in our assumptions underlying our estimates of fair value, which will be a function of our future financial performance and changes in economic conditions, could result in future impairment charges. Amortizable Intangible Assets. Intangible assets subject to amortization are carried at cost less accumulated amortization, and amortized over the estimated useful life in proportion to the economic benefits received. Management evaluates the recoverability of our identifiable intangible assets and other long-lived assets in accordance with ASC Subtopic 360-10, which generally requires the assessment of these assets for recoverability when events or circumstances indicate a potential impairment exists. We considered certain events and circumstances in determining whether the carrying value of identifiable intangible assets and other long-lived assets, other than indefinite-lived intangible assets, may 43 not be recoverable including, but not limited to: significant changes in performance relative to expected operating results; significant changes in the use of the assets; significant negative industry or economic trends; a significant decline in our stock price for a sustained period of time; and changes in our business strategy. If we determine that the carrying value may not be recoverable, we estimate the undiscounted cash flows to be generated from the use and ultimate disposition of these assets to determine whether an impairment exists. If an impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment loss is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. We have determined that there are no events or circumstances that indicate a potential impairment exists at December 31, 2013 and 2012. Revenue Recognition Revenue Arrangements with Multiple Deliverables Certain of our revenue arrangements have multiple deliverables, which we account for in accordance with ASC Topic 605 and Accounting Standards Update (“ASU”) 2009-13. These revenue arrangements include product sales consisting of both software and hardware deliverables (such as peripherals or other ancillary collectors’ items sold together with physical “boxed” software) and our sales of World of Warcraft boxed products, expansion packs and value-added services, each of which is considered with the related subscription services for these purposes. Under ASC Topic 605 and ASU 2009-13, when a revenue arrangement contains multiple elements, such as hardware and software products, licenses and/or services, we allocate revenue to each element based on a selling price hierarchy. The selling price for a deliverable is based on its vendor-specific- objective-evidence (“VSOE”) if it is available, third-party evidence (“TPE”) if VSOE is not available, or best estimated selling price (“BESP”) if neither VSOE nor TPE is available. In multiple element arrangements where more- than-incidental software deliverables are included, revenue is allocated to each separate unit of accounting for each of the non-software deliverables and to the software deliverables as a group using the relative selling prices of each of the deliverables in the arrangement based on the aforementioned selling price hierarchy. If the arrangement contains more than one software deliverable, the arrangement consideration allocated to the software deliverables as a group is then allocated to each software deliverable using the guidance for recognizing software revenue. As noted above, when neither VSOE nor TPE is available for a deliverable, we use BESP. We do not have significant revenue arrangements that require BESP for the years ended December 31, 2013, 2012, and 2011. The inputs we use to determine the selling price of our significant deliverables include the actual price charged by the Company for a deliverable that the Company sells separately, which represents the VSOE, and the wholesale prices of the same or similar products, which represents TPE. The adoption of ASU 2009-13 on January 1, 2011 has not had a material impact on our financial statements. The pattern and timing of revenue recognition for deliverables and allocation of the arrangement consideration did not change upon the adoption of ASU 2009- 13. Product Sales We recognize revenues from the sale of our products upon the transfer of title and risk of loss to our customers and once any performance obligations have been completed. Certain products are sold to customers with a “street date” (which is the earliest date these products may be sold by retailers). For these products, we recognize revenues on the later of the street date or the date the product is sold to the customer. Revenues from product sales are recognized after deducting the estimated allowance for returns and price protection. For our software products with online functionality, we evaluate whether that feature or functionality is more than an inconsequential separate deliverable, in addition to the software product. This evaluation is performed for each software product and digital download of a title or product add-ons (including digital downloadable content), when it is released. When we determine that a software title contains online functionality that constitutes a more-than-inconsequential separate service deliverable in addition to the product, which is principally because of the online functionality’s importance to gameplay, we consider our performance obligation for this title to extend beyond the sale of the game. VSOE of fair value does not exist for the online functionality of some products, as we do not separately charge for this component of every title. As a result, we recognize all of the software-related revenues from the sale of any such title ratably over the estimated service period of the title. In addition, we initially defer the costs of sales for the title (excluding intangible asset amortization), and recognize the costs of sales as the related revenues are recognized. The costs of sales include manufacturing costs, software royalties and amortization, and intellectual property licenses. Determining whether the online functionality for a particular game constitutes a more-than-inconsequential deliverable, as well as the estimated service periods and product life over which to recognize the revenue and related costs of sales, is subjective and requires management’s judgment. 44 We recognize revenues from World of Warcraft boxed products, expansion packs and value-added services, in each case with the related subscription service revenues, ratably over the estimated service period beginning upon activation of the software and delivery of the related services. Revenues attributed to the sale of World of Warcraft boxed software and related expansion packs are classified as “Product sales,” whereas revenues attributable to subscriptions and other value-added services are classified as “Subscription, licensing, and other revenues.” For games where the online functionality is a more-than- inconsequential deliverable and games for which was have a hosted service arrangement, we determine the game’s estimated service period with consideration of various data points, including the weighted-average number of days between players’ first and last days played online, the average total hours played and the average number of days in which player activity stabilizes. We also consider known online trends, and the service periods of our previously released games and disclosed service periods for our competitor’s games that are similar in nature. The estimated service periods for our current games range from five months to less than one year. For our software products with features we consider to be incidental to the overall product offering and are inconsequential deliverables, such as products which provide limited online features at no additional cost to the consumer, we recognize the related revenues upon the transfer of title and risk of loss of the product to our customer. With respect to online transactions, such as online downloads of titles or product add-ons that do not include a more-than-inconsequential separate service deliverable, revenues are recognized when the fee is paid by the online customer to purchase online content and the product is available for download or is activated for gameplay. In addition, persuasive evidence of an arrangement must exist and collection of the related receivable must be probable. Sales incentives and other consideration given by us to our customers, such as rebates and product placement fees, are considered adjustments of the selling price of our products and are reflected as reductions to revenues. Sales incentives and other consideration that represent costs incurred by us for assets or services received, such as the appearance of our products in a customer’s national circular ad, are reflected as sales and marketing expenses when the benefit from the sales incentive is separable from sales to the same customer and we can reasonably estimate the fair value of the benefit. Subscription Revenues Subscription revenues are mostly derived from World of Warcraft. World of Warcraft is a game that is playable through Blizzard’s servers and is generally sold on a subscription-only basis. For World of Warcraft, after the first month of free usage that is included with the World of Warcraft boxed software, the World of Warcraft end user may enter into a subscription agreement for additional future access. Revenues associated with the sales of subscriptions via boxed software and prepaid subscription cards, as well as prepaid subscriptions sales, are deferred until the subscription service is activated by the consumer and are then recognized ratably over the subscription period. Value-added service revenues associated with subscriptions are recognized ratably over the estimated service periods. Licensing Revenues Third-party licensees in Russia, China and Taiwan distribute and host Blizzard’s World of Warcraft game in their respective countries under license agreements, for which they pay the Company a royalty. We recognize these royalties as revenues based on the end users’ activation of the underlying prepaid time, if all other performance obligations have been completed, or based on usage by the end user, when we have continuing service obligations. We recognize any upfront licensing fees received over the term of the contracts. With respect to license agreements that provide customers the right to make multiple copies in exchange for guaranteed amounts, revenues are generally recognized upon delivery of a master copy. Per copy royalties on sales that exceed the guarantee are recognized as earned. In addition, persuasive evidence of an arrangement must exist and collection of the related receivable must be probable. Other Revenues Other revenues primarily include licensing activity of intellectual property other than software to third-parties. Revenues are recorded upon the receipt of licensee statements, or upon the receipt of cash, provided the license period has begun and all performance obligations have been completed. Revenues are recorded net of taxes assessed by governmental authorities that are both imposed on and concurrent with the specific revenue-producing transaction between us and our customer, such as sales and value added taxes. 45 Allowances for Returns, Price Protection, Doubtful Accounts, and Inventory Obsolescence We closely monitor and analyze the historical performance of our various titles, the performance of products released by other publishers, market conditions, and the anticipated timing of other releases to assess future demand of current and upcoming titles. Initial volumes shipped upon title launch and subsequent reorders are evaluated with the goal of ensuring that quantities are sufficient to meet the demand from the retail markets, but at the same time are controlled to prevent excess inventory in the channel. We benchmark units to be shipped to our customers using historical and industry data. We may permit product returns from, or grant price protection to, our customers under certain conditions. In general, price protection refers to the circumstances in which we elect to decrease, on a short- or longer-term basis, the wholesale price of a product by a certain amount and, when granted and applicable, allow customers a credit against amounts owed by such customers to us with respect to open and/or future invoices. The conditions our customers must meet to be granted the right to return products or price protection include, among other things, compliance with applicable trading and payment terms, and consistent return of inventory and delivery of sell- through reports to us. We may also consider other factors, including the facilitation of slow-moving inventory and other market factors. Significant management judgments and estimates must be made and used in connection with establishing the allowance for returns and price protection in any accounting period based on estimates of potential future product returns and price protection related to current period product revenues. We estimate the amount of future returns and price protection for current period product revenues utilizing historical experience and information regarding inventory levels and the demand and acceptance of our products by the end consumer. The following factors are used to estimate the amount of future returns and price protection for a particular title: historical performance of titles in similar genres; historical performance of the hardware platform; historical performance of the franchise; console hardware life cycle; sales force and retail customer feedback; industry pricing; future pricing assumptions; weeks of on-hand retail channel inventory; absolute quantity of on-hand retail channel inventory; our warehouse on-hand inventory levels; the title’s recent sell-through history (if available); marketing trade programs; and performance of competing titles. The relative importance of these factors varies among titles depending upon, among other items, genre, platform, seasonality, and sales strategy. Based upon historical experience, we believe that our estimates are reasonable. However, actual returns and price protection could vary materially from our allowance estimates due to a number of reasons including, among others, a lack of consumer acceptance of a title, the release in the same period of a similarly themed title by a competitor, or technological obsolescence due to the emergence of new hardware platforms. Material differences may result in the amount and timing of our revenues for any period if factors or market conditions change or if management makes different judgments or utilizes different estimates in determining the allowances for returns and price protection. For example, a 1% change in our December 31, 2013 allowance for sales returns, price protection and other allowances would have impacted net revenues by approximately $4 million. Similarly, management must make estimates as to the collectability of our accounts receivable. In estimating the allowance for doubtful accounts, we analyze the age of current outstanding account balances, historical bad debts, customer concentrations, customer creditworthiness, current economic trends, and changes in our customers’ payment terms and their economic condition, as well as whether we can obtain sufficient credit insurance. Any significant changes in any of these criteria would affect management’s estimates in establishing our allowance for doubtful accounts. We regularly review inventory quantities on-hand and in the retail channels. We write down inventory based on excess or obsolete inventories determined primarily by future anticipated demand for our products. Inventory write-downs are measured as the difference between the cost of the inventory and net realizable value, based upon assumptions about future demand, which are inherently difficult to assess and dependent on market conditions. At the point of a loss recognition, a new, lower cost basis for that inventory is established, and subsequent changes in facts and circumstances do not result in the restoration or increase in that newly established basis. Shipping and Handling Shipping and handling costs, which consist primarily of packaging and transportation charges incurred to move finished goods to customers, are included in “Cost of sales—product costs.” Advertising Expenses We expense advertising as incurred, except for production costs associated with media advertising, which are deferred and charged to expense when the related advertisement is run for the first time. Advertising expenses for the years ended December 31, 2013, 2012, and 2011 were $401 million, $396 million, and $343 million, respectively, and are included in “Sales and marketing expense” in the consolidated statements of operations. 46 Income Taxes We record a tax provision for the anticipated tax consequences of the reported results of operations. In accordance with ASC Topic 740, the provision for income taxes is computed using the asset and liability method, under which deferred tax assets and liabilities are recognized for the expected future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating losses and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which the temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. We evaluate deferred tax assets each period for recoverability. For those assets that do not meet the threshold of “more likely than not” that they will be realized in the future, a valuation allowance is recorded. We report a liability for unrecognized tax benefits resulting from uncertain tax positions taken or expected to be taken in a tax return. We recognize interest and penalties, if any, related to unrecognized tax benefits in “Income tax expense.” Foreign Currency Translation All assets and liabilities of our foreign subsidiaries are translated into U.S. dollars at the exchange rate in effect at the balance sheet date, and revenue and expenses are translated at average exchange rates during the period. The resulting translation adjustments are reflected as a component of “Accumulated other comprehensive income (loss)” in shareholders’ equity. Earnings (Loss) Per Common Share “Basic earnings (loss) per common share” is computed by dividing income (loss) available to common shareholders by the weighted average number of common shares outstanding for the periods presented. “Diluted earnings per share” is computed by dividing income (loss) available to common shareholders by the weighted average number of common shares outstanding, increased by the weighted average number of common stock equivalents. Common stock equivalents are calculated using the treasury stock method and represent incremental shares issuable upon exercise of our outstanding options. However, potential common shares are not included in the denominator of the diluted earnings (loss) per share calculation when inclusion of such shares would be anti-dilutive, such as in a period in which a net loss is recorded. When we determine whether instruments granted in stock-based payment transactions are participating securities, unvested stock-based awards which include the right to receive non-forfeitable dividends or dividend equivalents are considered to participate with common stock in undistributed earnings. With participating securities, we are required to calculate basic and diluted earnings per common share amounts under the two-class method. The two-class method excludes from the earnings per common share calculation any dividends paid or owed to participating securities and any undistributed earnings considered to be attributable to participating securities. Stock-Based Compensation We account for stock-based compensation in accordance with ASC Topic 718-10, Compensation—Stock Compensation, and ASC Subtopic 505-50, Equity-Based Payments to Non-Employees. Stock-based compensation expense is recognized during the requisite service period (that is, the period for which the employee is being compensated) and is based on the value of stock- based payment awards after a reduction for estimated forfeitures. Forfeitures are estimated at the time of grant and are revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. Stock-based compensation expense recognized in our consolidated statements of operations for the years ended December 31, 2013, 2012, and 2011 included both compensation expense for stock- based payment awards granted by Activision, Inc. prior to, but not yet vested as of July 9, 2008, based on the revalued fair value estimated at July 9, 2008, and compensation expense for the stock-based payment awards granted by us subsequent to July 9, 2008. We estimate the value of stock-based payment awards on the measurement date using a binomial-lattice model. Our determination of fair value of stock-based payment awards on the date of grant using an option-pricing model is affected by our stock price as well as assumptions regarding a number of highly complex and subjective variables. These variables include, but are not limited to, our expected stock price volatility over the term of the awards, and actual and projected employee stock option exercise behaviors. We generally determine the fair value of restricted stock rights (including restricted stock units, restricted stock awards and performance shares) based on the closing market price of the Company’s common stock on the date of grant. Certain restricted stock rights granted to our employees and senior management vest based on the achievement of pre-established performance or market goals. We estimate the fair value of performance-based restricted stock rights at the closing market price of the Company’s common stock on the date of grant. Each quarter, we update our assessment of the probability that the 47 specified performance criteria will be achieved. We amortize the fair values of performance-based restricted stock rights over the requisite service period adjusted for estimated forfeitures for each separately vesting tranche of the award. We estimate the fair value of market-based restricted stock rights at the date of grant using a Monte Carlo valuation methodology and amortize those fair values over the requisite service period adjusted for estimated forfeitures for each separately vesting tranche of the award. The Monte Carlo methodology that we use to estimate the fair value of market-based restricted stock rights at the date of grant incorporates into the valuation the possibility that the market condition may not be satisfied. Provided that the requisite service is rendered, the total fair value of the market-based restricted stock rights at the date of grant must be recognized as compensation expense even if the market condition is not achieved. However, the number of shares that ultimately vest can vary significantly with the performance of the specified market criteria. See Note 15 of the Notes to Consolidated Financial Statements. 3. Cash and Cash Equivalents The following table summarizes the components of our cash and cash equivalents with original maturities of three months or less at the date of purchase (amounts in millions): Cash ................................................................................................................................. $ Time deposits .................................................................................................................. Foreign government treasury bills .................................................................................. Money market funds ........................................................................................................ Cash and cash equivalents ............................................................................................... $ 425 377 $ 23 3 — 30 4,000 3,511 4,410 $ 3,959 At December 31, 2013 2012 4. Investments The following table summarizes our short-term and long-term investments at December 31, 2013 and 2012 (amounts in millions): At December 31, 2013 Short-term investments: Available-for-sale investments: Amortized cost Gross unrealized gains Gross unrealized losses Fair Value U.S. treasuries and government agency securities ....... $ 21 $ — $ — $ Restricted cash ................................................................... Total short-term investments .................................................. Long-term investments: Available-for-sale investments: $ 21 12 33 Auction rate securities held through Morgan Stanley Smith Barney LLC ................................................... $ 8 $ 1 $ — $ 9 At December 31, 2012 Short-term investments: Available-for-sale investments: Amortized cost Gross unrealized gains Gross unrealized losses Fair Value U.S. treasuries and government agency securities ....... $ Corporate bonds ............................................................ Restricted cash ................................................................... Total short-term investments .................................................. 387 $ 11 — $ — — $ — $ 387 11 18 416 Long-term investments: Available-for-sale investments: Auction rate securities held through Morgan Stanley Smith Barney LLC ................................................... $ 8 $ — $ — $ 8 48 The following table summarizes the contractually stated maturities of our short-term and long-term investments classified as available-for-sale at December 31, 2013 (amounts in millions): At December 31, 2013 U.S. treasuries and government agency securities due in 1 year or less ............. $ Auction rate securities due after ten years ........................................................... Amortized cost Fair Value 21 $ 8 29 $ 21 9 30 $ 5. Inventories, Net Our inventories, net consist of the following (amounts in millions): Finished goods ...................................................................................................... $ Purchased parts and components ......................................................................... Inventories, net ..................................................................................................... $ 149 $ 22 171 $ 171 38 209 Inventory reserves were $42 million and $22 million at December 31, 2013 and 2012, respectively. At December 31, 2013 2012 6. Software Development and Intellectual Property Licenses The following table summarizes the components of our capitalized software development costs and intellectual property licenses (amounts in millions): Internally developed software costs ..................................................................... $ Payments made to third-party software developers ............................................. Total software development costs ....................................................................... $ Intellectual property licenses ............................................................................... $ 189 $ 199 388 $ 11 $ 159 134 293 41 At December 31, 2013 At December 31, 2012 Amortization, write-offs and impairments of capitalized software development costs and intellectual property licenses are comprised of the following (amounts in millions): Amortization of capitalized software development costs and intellectual property licenses ................................................................ $ Write-offs and impairments ....................................................................... 195 $ 29 205 $ 12 258 60 For the Years Ended December 31, 2011 2012 2013 7. Property and Equipment, Net Property and equipment, net was comprised of the following (amounts in millions): At December 31, 2013 2012 Land .............................................................................................................................. $ Buildings ...................................................................................................................... Leasehold improvements ............................................................................................. Computer equipment .................................................................................................... Office furniture and other equipment .......................................................................... Total cost of property and equipment ..................................................................... Less accumulated depreciation .................................................................................... 1 $ 5 96 424 60 586 (448) Property and equipment, net ................................................................................... $ 138 $ 1 5 80 362 65 513 (372) 141 49 Depreciation expense for the years ended December 31, 2013, 2012, and 2011 was $84 million, $90 million, and $75 million, respectively. Rental expense was $35 million, $37 million, and $38 million for the years ended December 31, 2013, 2012, and 2011, respectively. 8. Intangible Assets, Net Intangible assets, net consist of the following (amounts in millions): Acquired definite-lived intangible assets: License agreements and other................................... Internally developed franchises ................................ Estimated useful lives 3 - 10 years 11 - 12 years At December 31, 2013 Gross carrying amount Accumulated amortization Net carrying amount $ 98 $ (90) $ 309 (274) Total definite-lived intangible assets ............................. $ 407 $ (364) $ Acquired indefinite-lived intangible assets: Activision trademark ................................................ Acquired trade names ............................................... Total indefinite-lived intangible assets .......................... Indefinite Indefinite $ 8 35 43 386 47 433 At December 31, 2012 Estimated useful lives Gross carrying amount Accumulated amortization Net carrying amount Acquired definite-lived intangible assets: License agreements and other .................................. 3 - 10 years Internally developed franchises ................................ 11 - 12 years Total definite-lived intangible assets ............................. Acquired indefinite-lived intangible assets: Activision trademark ................................................ Acquired trade names ............................................... Total indefinite-lived intangible assets .......................... Indefinite Indefinite $ $ 98 $ (88) $ 309 (251) 407 $ (339) $ $ 10 58 68 386 47 433 Amortization expense of intangible assets was $24 million, $30 million, and $72 million for the years ended December 31, 2013, 2012, and 2011, respectively. At December 31, 2013, future amortization of definite-lived intangible assets is estimated as follows (amounts in millions): and 2011. 2014 ....................................................................................................................................................... $ 15 12 2015 ....................................................................................................................................................... 7 2016 ....................................................................................................................................................... 4 2017 ....................................................................................................................................................... 3 2018 ....................................................................................................................................................... 2 Thereafter .............................................................................................................................................. Total ....................................................................................................................................................... $ 43 We did not record any impairment charges against our intangible assets for the years ended December 31, 2013, 2012 50 9. Goodwill The changes in the carrying amount of goodwill by operating segment for the years ended December 31, 2013 and 2012 are as follows (amounts in millions): Balance at December 31, 2011 ................................................................ $ Tax benefit credited to goodwill ......................................................... Balance at December 31, 2012 ................................................................ $ Tax benefit credited to goodwill ......................................................... Foreign exchange ................................................................................ Balance at December 31, 2013 ................................................................ $ 6,933 $ (5) 6,928 $ (13) (1) 6,914 $ 178 $ — 178 $ — — 178 $ 7,111 (5) 7,106 (13) (1) 7,092 Activision Blizzard Total The tax benefit credited to goodwill represents the tax deduction resulting from the exercise of stock options that were outstanding and vested at the consummation of the Business Combination and included in the purchase price of the Company, to the extent that the tax deduction did not exceed the fair value of those options. Conversely, to the extent that the tax deduction did exceed the fair value of those options, the tax benefit is credited to additional paid-in capital. During our 2011 annual impairment testing, the Company identified and recorded a $12 million impairment of goodwill, which was equal to the carrying amount of goodwill, related to the Distribution reporting unit. The impairment charge was recorded to “General and administrative” expense in the statement of operations. The impairment was due to declines in our expected future performance of the distribution business, which was a reflection of a continuing shift in the distribution of interactive entertainment software from retail distribution channels towards digital distribution and online gaming. At December 31, 2013 and 2012, the gross goodwill and accumulated impairment losses by reporting unit are as follows: Activision Blizzard Total Balance at December 31, 2011: Goodwill .................................................................................................. $ Accumulated impairment losses .............................................................. Total ......................................................................................................... $ 6,928 $ — 6,928 $ Balance at December 31, 2012: Goodwill .................................................................................................. $ Accumulated impairment losses .............................................................. Total ......................................................................................................... $ 6,914 $ — 6,914 $ 178 $ — 178 $ 178 $ — 178 $ 7,106 — 7,106 7,092 — 7,092 10. Current Accrued Expenses and Other Liabilities, and Other Current Assets Included in “Accrued expenses and other liabilities” of our consolidated balance sheets are accrued payroll related costs of $254 million and $280 million at December 31, 2013 and 2012, respectively. Included in “Other current assets” of our consolidated balance sheets are deferred cost of sales—product costs of $240 million and $245 million at December 31, 2013 and 2012, respectively. 11. Fair Value Measurements Fair Value Measurements on a Recurring Basis FASB literature regarding fair value measurements for financial and non-financial assets and liabilities establishes a three-level fair value hierarchy that prioritizes the inputs used to measure fair value. This hierarchy requires entities to maximize the use of “observable inputs” and minimize the use of “unobservable inputs.” The three levels of inputs used to measure fair value are as follows: • • Level 1—Quoted prices in active markets for identical assets or liabilities; Level 2—Observable inputs other than quoted prices included in Level 1, such as quoted prices for similar assets or liabilities in active markets or other inputs that are observable or can be corroborated by observable market data; and 51 • Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities, including certain pricing models, discounted cash flow methodologies and similar techniques that use significant unobservable inputs. The table below segregates all financial assets that are measured at fair value on a recurring basis into the most appropriate level within the fair value hierarchy based on the inputs used to determine the fair value at the measurement date (amounts in millions): Fair Value Measurements at December 31, 2013 Using Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Quoted Prices in Active Markets for Identical Assets (Level 1) As of December 31, 2013 Balance Sheet Classification Recurring fair value measurements: Money market funds ............................... $ Foreign government treasury bills ......... U.S. treasuries and government agency securities ............................................ Auction rate securities (“ARS”) ............. Total recurring fair value $ 4,000 30 $ 4,000 30 — $ — — Cash and cash equivalents — Cash and cash equivalents 21 9 21 — — — — Short-term investments 9 Long-term investments measurements .................................... $ 4,060 $ 4,051 $ — $ 9 Fair Value Measurements at December 31, 2012 Using Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Quoted Prices in Active Markets for Identical Assets (Level 1) As of December 31, 2012 Balance Sheet Classification Recurring fair value measurements: Money market funds .............................. $ U.S. treasuries and government agency securities ........................................... Corporate bonds..................................... ARS ....................................................... Total recurring fair value 3,511 $ 3,511 $ — $ — Cash and cash equivalents 387 11 8 387 11 — — — — — Short-term investments — Short-term investments 8 Long-term investments measurements ................................... $ 3,917 $ 3,909 $ — $ 8 The following table provides a reconciliation of the beginning and ending balances of our financial assets classified as Level 3 by major categories (amounts in millions) at December 31, 2013 and 2012, respectively: Level 3 Total financial assets at fair value ARS (a) Balance at December 31, 2011 ............................................................................ $ Total unrealized gains included in other comprehensive income .................. Settlements ...................................................................................................... Balance at December 31, 2012 ............................................................................ $ Total unrealized gains included in other comprehensive income .................. Balance at December 31, 2013 ............................................................................ $ 16 $ 2 (10) 8 $ 1 9 $ 16 2 (10) 8 1 9 (a) Fair value measurements have been estimated using an income-approach model. When estimating the fair value, we consider both observable market data and non-observable factors, including credit quality, duration, insurance wraps, collateral composition, maximum rate formulas, comparable trading 52 instruments, and the likelihood of redemption. Significant assumptions used in the analysis include estimates for interest rates, spreads, cash flow timing and amounts, and holding periods of the securities. At December 31, 2013, assets measured at fair value using significant unobservable inputs (Level 3), all of which were ARS, represent less than 1% of our financial assets measured at fair value on a recurring basis. Foreign Currency Forward Contracts Not Designated as Hedges We transact business in various currencies other than the U.S. dollar and have significant international sales and expenses denominated in currencies other than the U.S. dollar, subjecting us to currency exchange rate risks. To mitigate our risk from foreign currency fluctuations we periodically enter into currency derivative contracts, principally forward contracts with maturities of generally less than one year. All foreign currency contracts are backed, in amount and by maturity, by an identified economic underlying item. In recent years, Vivendi has been our principal counterparty for our currency derivative contracts, but in connection with the Purchase Transaction described in Note 1 of the Notes to Consolidated Financial Statements, we terminated our cash management services agreement with Vivendi as of October 31, 2013. Further, we have not had any outstanding currency derivative contracts with Vivendi as the counterparty since July 3, 2013. Since the consummation of the Purchase Transaction, our counterparties for our currency derivative contracts have been large and reputable commercial or investment banks. The gross notional amount of outstanding foreign currency contracts was $34 million and $355 million at December 31, 2013 and 2012, respectively. The fair value of foreign currency contracts is estimated based on the prevailing exchange rates of the various hedged currencies as of the end of the relevant period and was not material as of December 31, 2013 or 2012. We do not hold or purchase any foreign currency contracts for trading or speculative purposes and we do not designate these contracts as hedging instruments. Accordingly, we report the fair value of these contracts within “Other current assets” or “Other current liabilities” in our consolidated balance sheets and the changes in fair value within “General and administrative expense” and “Interest and other investment income (expense), net” in our consolidated statements of operations, depending on the nature of the contracts. For the year ended December 31, 2013, pre-tax net gains were not material. For the years ended December 31, 2012 and 2011, we recognized a pre-tax net gain of $7 million and a pre-tax net loss of $8 million, respectively. Fair Value Measurements on a Non-Recurring Basis We measure the fair value of certain assets on a non-recurring basis, generally annually or when events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable. For the years ended December 31, 2013 and 2012, there were no impairment charges related to assets that are measured on a non-recurring basis. For the year ended December 31, 2011, we identified and recorded an impairment of $12 million related to the Distribution reporting unit. The decrease in fair value of the reporting unit was primarily due to the decrease of forecasted revenue from our Distribution segment in view of the industry’s trend towards digital distribution. The tables below present intangible assets that were measured at fair value on a non-recurring basis at December 31, 2011 (amounts in millions): Fair Value Measurements at December 31, 2011 Using Quoted Prices in Active Markets for Identical Financial Instruments (Level 1) As of December 31, 2011 Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Total Losses Non-financial assets: Goodwill ................................................................. $ Total non-financial assets at fair value ................... $ 7,111 $ 7,111 $ — $ — $ — $ — $ 7,111 $ 7,111 $ 12 12 53     12. Debt The proceeds from the credit facilities and the unsecured senior notes, as described below, were used to fund the Purchase Transaction disclosed in Note 1 of the Notes to Consolidated Financial Statements. Credit Facilities On October 11, 2013, in connection and simultaneously with the Purchase Transaction, we entered into a credit agreement (the “Credit Agreement”) for a $2.5 billion secured term loan facility (the “Term Loan”), maturing in October 2020, and a $250 million secured revolving credit facility (the “Revolver” and, together with the Term Loan, the “Credit Facilities”), maturing in October 2018. A portion of the Revolver can be used to issue letters of credit of up to $50 million, subject to the availability of the Revolver. To date, we have not drawn on the Revolver. Borrowings under the Term Loan and the Revolver bear interest, payable on a quarterly basis, at an annual rate equal to an applicable margin plus, at our option, (A) a base rate determined by reference to the highest of (a) the interest rate in effect determined by the administrative agent as its “prime rate,” (b) the federal funds rate plus 0.5%, and (c) the London InterBank Offered Rate (“LIBOR”) rate for an interest period of one month plus 1.00%, or (B) LIBOR. LIBOR borrowings under the Term Loan will be subject to a LIBOR floor of 0.75%. At December 31, 2013, the Credit Facilities bore interest at 3.25%. In certain circumstances, our applicable interest rate under the Credit Facilities would increase. In addition to paying interest on outstanding principal balances under the Credit Facilities, we are required to pay the lenders a commitment fee on unused commitments under the Revolver. Commitment fees are recorded within “Interest and other investment income (expense), net” on the consolidated statement of operations. We are also required to pay customary letter of credit fees and agency fees. We are required to make quarterly principal repayments of 0.25% of the Term Loan’s original principal amount, with the balance due on the maturity date. Amounts borrowed under the Term Loan and repaid may not be re-borrowed. On February 11, 2014, we made a voluntary repayment of $375 million on our Term Loan. This repayment satisfies the required quarterly principal repayments. The Credit Facilities are guaranteed by certain of the Company’s U.S. subsidiaries, whose assets represent approximately 70% of our consolidated assets. The Credit Agreement contains customary covenants that place restrictions in certain circumstances on, among other things, the incurrence of debt, granting of liens, payment of dividends, sales of assets and mergers and acquisitions. If our obligations under the Revolver exceed 15% of the total facility amount as of the end of any fiscal quarter (subject to certain exclusions for letters of credit), we are also subject to certain financial covenants. A violation of any of these covenants could result in an event of default under the Credit Agreement. Upon the occurrence of such event of default or certain other customary events of default, payment of any outstanding amounts under the Credit Agreement may be accelerated, and the lenders’ commitments to extend credit under the Credit Agreement may be terminated. In addition, an event of default under the Credit Agreement could, under certain circumstances, permit the holders of other outstanding unsecured debt, including the debt holders described below, to accelerate the repayment of such obligations. The Company was in compliance with the terms of the Credit Facilities as of December 31, 2013. Unsecured Senior Notes On September 19, 2013, we issued, at par, $1.5 billion of 5.625% unsecured senior notes due September 2021 (the “2021 Notes”) and $750 million of 6.125% unsecured senior notes due September 2023 (the “2023 Notes” and, together with the 2021 Notes, the “Notes”) in a private offering to qualified institutional buyers made in accordance with Rule 144A under the Securities Act of 1933, as amended. The Notes are general senior obligations of the Company and rank pari passu in right of payment to all of the Company’s existing and future senior indebtedness, including the Credit Facilities described above. The Notes are guaranteed on a senior basis by the Guarantors. The Notes and related guarantees are not secured and are effectively subordinated to any of the Company’s existing and future indebtedness that is secured, including the Credit Facilities. The Notes contain customary covenants that place restrictions in certain circumstances on, among other things, the incurrence of debt, granting of liens, payment of dividends, sales of assets and mergers and acquisitions. The Company was in compliance with the terms of the Notes as of December 31, 2013. Interest on the Notes is payable semi-annually in arrears on March 15 and September 15 of each year, commencing on March 15, 2014. As of December 31, 2013, we had interest payable of $38 million related to the Notes recorded within “Accrued expenses and other liabilities” in our consolidated balance sheet. 54 We may redeem the 2021 Notes on or after September 15, 2016 and the 2023 Notes on or after September 15, 2018, in whole or in part on any one or more occasions, at specified redemption prices, plus accrued and unpaid interest. At any time prior to September 15, 2016, with respect to the 2021 Notes, and at any time prior to September 15, 2018, with respect to the 2023 Notes, we may also redeem some or all of the Notes by paying a “make-whole premium”, plus accrued and unpaid interest. Upon the occurrence of one or more qualified equity offerings, we may also redeem up to 35% of the aggregate principal amount of each of the 2021 Notes and 2023 Notes outstanding with the net cash proceeds from such offerings. The Notes are repayable, in whole or in part and at the option of the holders, upon the occurrence of a change in control and a ratings downgrade, at a purchase price equal to 101% of principal, plus accrued and unpaid interest. These redemption options are considered clearly and closely related to the Notes and are not accounted for separately upon issuance. For the year ended December 31, 2013, we recorded $52 million of fees associated with the closing of the Term Loan and the Notes as debt discount, which reduced the carrying value of the Term Loan and the Notes. The debt discount will be amortized over the respective terms of the Term Loan and the Notes. Amortization expense is recorded within “Interest and other investment income (expense), net” in our consolidated statement of operations. A summary of our debt is as follows (amounts in millions): December 31, 2013 Gross Carrying Amount Unamortized Discount Net Carrying Amount Term Loan ................................................................................................. $ 2021 Notes ................................................................................................ 2023 Notes ................................................................................................ Total debt................................................................................................... $ Less: current portion of long-term debt .................................................... Total long-term debt .................................................................................. $ 2,494 $ 1,500 750 4,744 $ (25) 4,719 $ (12) $ (26) (13) (51) $ — (51) $ 2,482 1,474 737 4,693 (25) 4,668 For the year ended December 31, 2013, interest expense was $57 million. Amortization of the debt discount for the Credit Facilities and Notes was $1 million and commitment fees for the Revolver were not material. As of December 31, 2013, the scheduled maturities and contractual principal repayments of our debt for each of the five succeeding years are as follows (amounts in millions): For the year ending December 31, 25 2014 ....................................................................................................................................................... $ 25 2015 ....................................................................................................................................................... 25 2016 ....................................................................................................................................................... 25 2017 ....................................................................................................................................................... 25 2018 ....................................................................................................................................................... Thereafter .............................................................................................................................................. 4,619 Total ....................................................................................................................................................... $ 4,744 As of December 31, 2013, the carrying value of the Term Loan approximates the fair value, as the interest rate is variable over the selected interest period and is similar to current rates at which we can borrow funds. As of December 31, 2013, the fair values of the 2021 Notes and 2023 Notes, based on Level 2 inputs, were $1,559 million and $785 million, respectively. On February 11, 2014, we made a voluntary $375 million repayment on the Term Loan. The repayment reduces the outstanding principal balance by $375 million. The repayment also satisfies the required quarterly principal repayments. The scheduled maturities and contractual principal repayments of our debt, as shown in table above, are reduced by $25 million for each of the years ended December 31, 2014 through 2018 and by $250 million thereafter. Since this voluntary principal repayment was not a contractual requirement as of December 31, 2013 and the Board of Directors did not approve the repayment until January 2014, only the contractual principal repayment of $25 million for 2014 has been reflected as “Current portion of long-term debt” in our consolidated balance sheet as of December 31, 2013. 55   Deferred Financing Costs Costs incurred to obtain our long-term debt are amortized over the terms of the respective debt agreements using a straight-line basis for costs related to the Revolver and the interest earned method for costs related to the Term Loan and Notes. For the year ended December 31, 2013, we recorded $7 million of deferred financing costs within “Other assets—non-current” in our consolidated balance sheet. For the year ended December 31, 2013, amortization expense related to the deferred financing costs was not material and is recorded within “Interest and other investment income (expense), net” in our consolidated statement of operations. 13. Accumulated Other Comprehensive Income (Loss) The components of accumulated other comprehensive income (loss) at December 31, 2013 and 2012 were as follows (amounts in millions): For the Year Ended December 31, 2013 Unrealized gain on available- for-sale securities Foreign currency translation adjustments Total Balance at December 31, 2012 ................................................................ $ Other comprehensive income (loss) before reclassifications ............. Amounts reclassified from accumulated other comprehensive income (loss) .................................................................................. Balance at December 31, 2013 ................................................................ $ (26) $ 93 — $ 1 (26) 94 — 67 $ — 1 $ — 68 For the Year Ended December 31, 2012 Unrealized gain on available- for-sale securities Foreign currency translation adjustments Total Balance at December 31, 2011 ................................................................ $ Other comprehensive income (loss) before reclassifications ............. Amounts reclassified from accumulated other comprehensive income (loss) .................................................................................. (72) $ 46 — Balance at December 31, 2012 ................................................................ $ (26) $ — $ — — — $ (72) 46 — (26) Income taxes were not provided for foreign currency translation items as these are considered indefinite investments in non-U.S. subsidiaries. 14. Operating Segments and Geographic Region Our operating segments are consistent with our internal organizational structure, the manner in which our operations are reviewed and managed by our Chief Executive Officer, who is our Chief Operating Decision Maker (“CODM”), the manner in which we assess operating performance and allocate resources, and the availability of separate financial information. Currently, we conduct our business through three operating segments: Activision, Blizzard and Distribution (see Note 1 of the Notes to Consolidated Financial Statements). We do not aggregate operating segments. The CODM reviews segment performance exclusive of the impact of the change in deferred revenues and related cost of sales with respect to certain of our online-enabled games, stock-based compensation expense, restructuring expense, amortization of intangible assets as a result of purchase price accounting, impairment of goodwill and intangible assets, and expenses related to the Purchase Transaction and related debt financings. The CODM does not review any information regarding total assets on an operating segment basis, and accordingly, no disclosure is made with respect thereto. Information on the operating segments and reconciliations of total net revenues and total segment operating income to consolidated net revenues from external customers and consolidated income before income tax expense for the years ended December 31, 2013, 2012, and 2011 are presented below (amounts in millions): 56 Years Ended December 31, 2013 2012 2011 Activision ............................................................................ $ 2,895 1,124 Blizzard ............................................................................... 323 Distribution .......................................................................... 4,342 Operating segments total ................................................ Reconciliation to consolidated net revenues / consolidated Net Revenues $ 3,072 1,609 306 4,987 $ 2,828 1,243 418 4,489 $ 2013 2011 2012 Income (loss) from operations before income tax expense $ 970 717 11 1,698 971 376 8 1,355 $ 851 496 11 1,358 income before income tax expense: Net effect from deferral of net revenues and related cost of sales ............................................................................ Stock-based compensation expense .................................... Restructuring ....................................................................... Amortization of intangible assets ........................................ Impairment of goodwill ...................................................... Fees and other expenses related to the Purchase 241 — — — — (131) — — — — 266 — — — — 229 (110) — (23) — (91) (126) — (30) — 183 (103) (26) (72) (12) Transaction and related debt financings ........................ Consolidated net revenues / operating income ........................ — $ 4,583 — $ 4,856 — $ 4,755 Interest and other investment income (expense), net.......... Consolidated income before income tax expense .................... (79) — — 1,372 (53) 1,328 3 $ 1,319 $ 1,458 $ 1,331 1,451 7 For the year ended December 31, 2011, included in the restructuring expense above was the restructuring expense of $1 million, related to the Business Combination consummated in July 2008, reflected in “General and administrative expense” in our consolidated statement of operations. See Note 16 of the Notes to Consolidated Financial Statements for more detail. Geographic information presented below for the years ended December 31, 2013, 2012, and 2011 is based on the location of the selling entity. Net revenues from external customers by geographic region were as follows (amounts in millions): Net revenues by geographic region: Years Ended December 31, 2012 2011 2013 North America .............................................................................................. $ 2,414 1,826 Europe ........................................................................................................... 343 Asia Pacific ................................................................................................... $ 2,436 $ 2,405 1,990 360 Total consolidated net revenues ......................................................................... $ 4,583 $ 4,856 $ 4,755 1,968 452 The Company’s net revenues in the U.S. were 51%, 48%, and 49% of consolidated net revenues for the years ended December 31, 2013, 2012, and 2011, respectively. The Company’s net revenues in the U.K. were 14%, 14%, and 16% of consolidated net revenues for the years ended December 31, 2013, 2012, and 2011, respectively. The Company’s net revenues in France were 12%, 13%, and 14% of consolidated net revenues for the years ended December 31, 2013, 2012, and 2011, respectively. No other country’s net revenues exceeded 10% of consolidated net revenues. Net revenues by platform were as follows (amounts in millions): Net revenues by platform: Years Ended December 31, 2011 2012 2013 Console ........................................................................................................... $ 2,379 $ 2,186 $ 2,439 Online subscriptions(1) .................................................................................... 1,357 Other(2) ............................................................................................................ 259 282 PC .................................................................................................................... 4,337 Total platform net revenues ................................................................................. 418 Distribution .......................................................................................................... Total consolidated net revenues .......................................................................... $ 4,583 $ 4,856 $ 4,755 986 703 675 4,550 306 912 629 340 4,260 323 (1) Revenues from online subscriptions consist of revenues from all World of Warcraft products, including subscriptions, boxed products, expansion packs, licensing royalties, value-added services, and revenues from Call of Duty Elite memberships. 57 (2) Revenues from other include revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories. Long-lived assets by geographic region at December 31, 2013, 2012, and 2011 were as follows (amounts in millions): Years Ended December 31, 2012 2011 2013 Long-lived assets* by geographic region: North America .............................................................................................. $ 102 29 Europe ........................................................................................................... 7 Asia Pacific ................................................................................................... Total long-lived assets by geographic region .................................................... $ 138 $ 90 $ 105 46 40 12 11 $ 141 $ 163 * The only long-lived assets that we classify by region are our long term tangible fixed assets, which only include property, plant and equipment assets; all other long term assets are not allocated by location. For information regarding significant customers, see “Concentration of Credit Risk” in Note 2 of the Notes to Consolidated Financial Statements. 15. Stock-Based Compensation Activision Blizzard Equity Incentive Plans The Activision Blizzard Inc. 2008 Incentive Plan was adopted by our Board on July 28, 2008, approved by our stockholders and amended and restated by our Board on September 24, 2008, further amended and restated by our Board with stockholder approval on June 3, 2009, further amended and restated by the Compensation Committee of our Board with stockholder approval on December 17, 2009, further amended and restated by our Board and the Compensation Committee of our Board with shareholder approval on June 3, 2010, and further amended and restated by our Board with shareholder approval on June 7, 2012 (as so amended and restated, the “2008 Plan”). The 2008 Plan authorizes the Compensation Committee of our Board of Directors to provide stock-based compensation in the form of stock options, share appreciation rights, restricted stock, restricted stock units, performance shares, performance units and other performance- or value-based awards structured by the Compensation Committee within parameters set forth in the 2008 Plan, including custom awards that are denominated or payable in, valued in whole or in part by reference to, or otherwise based on or related to, shares of our common stock, or factors that may influence the value of our common stock or that are valued based on our performance or the performance of any of our subsidiaries or business units or other factors designated by the Compensation Committee, as well as incentive bonuses, for the purpose of providing incentives and rewards for performance to the directors, officers, and employees of, and consultants to, Activision Blizzard and its subsidiaries. While the Compensation Committee has broad discretion to create equity incentives, our stock-based compensation program for the most part currently utilizes a combination of options and restricted stock units. Options have time-based vesting schedules, generally vesting annually over a period of three to five years, and all options expire ten years from the grant date. Restricted stock units either have time-based vesting schedules, generally vesting in their entirety on an anniversary of the date of grant, or vesting annually over a period of three to five years, or vest only if certain performance measures are met. In addition, under the terms of the 2008 Plan, the exercise price for the options must be equal to or greater than the closing price per share of our common stock on the date the award is granted, as reported on NASDAQ. At December 31, 2013, 34 million shares of our common stock were available for issuance under the 2008 Plan. The number of shares of our common stock reserved for issuance under the 2008 Plan may be further increased from time to time by: (i) the number of shares relating to awards outstanding under any prior stock compensation plans that: (a) expire, or are forfeited, terminated or cancelled, without the issuance of shares; (b) are settled in cash in lieu of shares; or (c) are exchanged, prior to the issuance of shares of our common stock, for awards not involving our common stock; and (ii) if the exercise price of any option outstanding under any prior plan is, or the tax withholding requirements with respect to any award outstanding under any prior plan are, satisfied by withholding shares otherwise then deliverable in respect of the award or the actual or constructive transfer to the Company of shares already owned, the number of shares equal to the withheld or transferred shares. At December 31, 2013, we had approximately 45 million shares of our common stock reserved for future issuance under the 2008 Plan. Shares issued in connection with awards made under the 2008 Plan are generally issued as new stock issuances. 58 Method and Assumptions on Valuation of Stock Options Our employee stock options have features that differentiate them from exchange- traded options. These features include lack of transferability, early exercise, vesting restrictions, pre- and post-vesting termination provisions, blackout dates, and time-varying inputs. A binomial-lattice model was selected because it is better able to explicitly address these features than closed-form models such as the Black-Scholes model, and is able to reflect expected future changes in model inputs, including changes in volatility, during the option’s contractual term. We have estimated expected future changes in model inputs during the option’s contractual term. The inputs required by our binomial-lattice model include expected volatility, risk-free interest rate, risk-adjusted stock return, dividend yield, contractual term, and vesting schedule, as well as measures of employees’ forfeiture, exercise, and post-vesting termination behavior. Statistical methods were used to estimate employee rank-specific termination rates. These termination rates, in turn, were used to model the number of options that are expected to vest and post-vesting termination behavior. Employee rank-specific estimates of Expected Time-To- Exercise (“ETTE”) were used to reflect employee exercise behavior. ETTE was estimated by using statistical procedures to first estimate the conditional probability of exercise occurring during each time period, conditional on the option surviving to that time period and then using those probabilities to estimate ETTE. The model was calibrated by adjusting parameters controlling exercise and post-vesting termination behavior so that the measures output by the model matched values of these measures that were estimated from historical data. The following tables present the weighted-average assumptions and the weighted-average fair value at grant date using the binomial-lattice model: Expected life (in years) ....................................................... Risk free interest rate .......................................................... Volatility ............................................................................. Dividend yield ..................................................................... Weighted-average fair value at grant date .......................... $ For the Year Ended December 31, 2013 6.44 1.86% 39.00% 1.08% Employee and director options For the Year Ended December 31, 2012 7.05 1.12% 40.76% 1.65% 4.97 $ 3.47 $ For the Year Ended December 31, 2011 6.58 1.91% 43.50% 1.34% 4.17 To estimate volatility for the binomial-lattice model, we use methods that consider the implied volatility method based upon the volatilities for exchange-traded options on our stock to estimate short-term volatility, the historical method (annualized standard deviation of the instantaneous returns on Activision Blizzard’s stock) during the option’s contractual term to estimate long-term volatility, and a statistical model to estimate the transition or “mean reversion” from short-term volatility to long-term volatility. Based on these methods, for options granted during the year ended December 31, 2013, the expected stock price volatility ranged from 25.73% to 39.00%. As is the case for volatility, the risk-free rate is assumed to change during the option’s contractual term. Consistent with the calculation required by a binomial-lattice model, the risk-free rate reflects the expected movement in the interest rate from one time period to the next (“forward rate”) as opposed to the interest rate from the grant date to the given time period (“spot rate”). The expected dividend yield assumption for options granted during the year ended December 31, 2013 is based on the Company’s historical and expected future amount of dividend payouts. The expected life of employee stock options represents the weighted-average period the stock options are expected to remain outstanding and is an output from the binomial-lattice model. The expected life of employee stock options depends on all of the underlying assumptions and calibration of our model. A binomial-lattice model can be viewed as assuming that employees will exercise their options when the stock price equals or exceeds an exercise multiples, of which the multiple is based on historical employee exercise behaviors. As stock-based compensation expense recognized in the consolidated statement of operations for the years ended December 31, 2013, 2012, and 2011 is based on awards ultimately expected to vest, it has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. Forfeitures were estimated based on historical experience. Accuracy of Fair Value Estimates We developed the assumptions used in the binomial-lattice model, including model inputs and measures of employees’ exercise and post-vesting termination behavior. Our ability to accurately estimate the fair value of stock-based payment awards at the grant date depends upon the accuracy of the model and our ability to accurately forecast model inputs as 59 long as ten years into the future. These inputs include, but are not limited to, expected stock price volatility, risk-free rate, dividend yield, and employee termination rates. Although the fair value of employee stock options is determined using an option-pricing model, the estimates that are produced by this model may not be indicative of the fair value observed between a willing buyer and a willing seller. Unfortunately, it is difficult to determine if this is the case, as markets do not currently exist that permit the active trading of employee stock option and other stock-based instruments. Stock Option Activities Stock option activities for the year ended December 31, 2013 are as follows (amounts in millions, except number of shares, which are in thousands, and per share amounts): Outstanding stock options at December 31, 2012 ............... Granted ................................................................................. Exercised .............................................................................. Forfeited................................................................................ Expired .................................................................................. Outstanding stock options at December 31, 2013 ............... Vested and expected to vest at December 31, 2013 ............. Exercisable at December 31, 2013 ....................................... Weighted- average remaining contractual term Aggregat e intrinsic value Weighted- average exercise price 11.45 17.58 9.91 11.93 11.62 Shares 51,748 $ 3,506 (16,001) (267) (182) 38,804 37,856 $ 29,397 $ 12.63 12.58 12.27 5.82 $ 5.17 $ 4.99 $ 202 199 165 The aggregate intrinsic value in the table above represents the total pretax intrinsic value (i.e. the difference between our closing stock price on the last trading day of the period and the exercise price, times the number of shares for options where the exercise price is below the closing stock price) that would have been received by the option holders had all option holders exercised their options on that date. This amount changes based on the market value of our stock. The total intrinsic value of options actually exercised was $104 million, $25 million, and $47 million for the years ended December 31, 2013, 2012, and 2011, respectively. The total grant date fair value of options vested was $29 million, $47 million, and $57 million for the years ended December 31, 2013, 2012, and 2011, respectively. At December 31, 2013, $21 million of total unrecognized compensation cost related to stock options is expected to be recognized over a weighted-average period of 1.41 years. Restricted Stock Units and Restricted Stock Awards Activities We grant restricted stock units, which represent the right to receive shares of our common stock, and restricted stock awards, which are issued and outstanding upon grant but subject to the risk of forfeiture (collectively referred to as “restricted stock rights”), under the 2008 Plan to employees around the world, and we assumed, as a result of the Business Combination, the restricted stock rights granted by Activision, Inc. Vesting for restricted stock rights is contingent upon the holders’ continued employment with us and may be subject to other conditions (which may include the satisfaction of a performance measure). If the vesting conditions are not met, unvested restricted stock rights will be forfeited. Holders of restricted stock are restricted from selling the shares until they vest. Upon vesting of restricted stock rights, we may withhold shares otherwise deliverable to satisfy tax withholding requirements. The following table summarizes our restricted stock rights activity for the year ended December 31, 2013 (amounts in thousands except per share amounts): Unvested restricted stock rights balance at December 31, 2012 ................. Granted ......................................................................................................... Vested ........................................................................................................... Forfeited ....................................................................................................... Unvested restricted stock rights balance at December 31, 2013 ................. 25,605 $ 5,520 (7,841) (719) 22,565 12.29 16.31 12.64 11.92 12.63 Restricted Stock Rights Weighted-Average Grant Date Fair Value At December 31, 2013, approximately $100 million of total unrecognized compensation cost was related to restricted stock rights and is expected to be recognized over a weighted-average period of 1.50 years. Of the total unrecognized compensation cost, $17 million was related to performance- vesting restricted stock rights, which is expected to be recognized 60 over a weighted-average period of 1.34 years. The total grant date fair value of vested restricted stock rights was $57 million, $45 million and $37 million for the years ended December 31, 2013, 2012 and 2011, respectively. The income tax benefit from stock option exercises and restricted stock rights was $77 million, $20 million, and $28 million for the years ended December 31, 2013, 2012, and 2011, respectively. Stock-Based Compensation Expense The following table sets forth the total stock-based compensation expense included in our consolidated statements of operations for the years ended December 31, 2013, 2012, and 2011 (amounts in millions): For the Years Ended December 31, 2011 2012 2013 Cost of sales—software royalties and amortization ................................. $ Product development ................................................................................. Sales and marketing ................................................................................... General and administrative ........................................................................ Stock-based compensation expense before income taxes ......................... Income tax benefit ..................................................................................... Total stock-based compensation expense, net of income tax benefit ....... $ 17 $ 33 7 53 110 (40) 70 $ 9 $ 20 8 89 126 (46) 80 $ 10 40 6 47 103 (38) 65 The following table summarizes stock-based compensation included in our consolidated balance sheets as a component of “Software development” (amounts in millions): Software Development Balance at December 31, 2010 ................................................................................................ $ Stock-based compensation expense capitalized and deferred during period .......................... Amortization of capitalized and deferred stock-based compensation expense ....................... Balance at December 31, 2011 ................................................................................................ $ Stock-based compensation expense capitalized and deferred during period .......................... Amortization of capitalized and deferred stock-based compensation expense ....................... Balance at December 31, 2012 ................................................................................................ $ Stock-based compensation expense capitalized and deferred during period .......................... Amortization of capitalized and deferred stock-based compensation expense ....................... Balance at December 31, 2013 ................................................................................................ $ 20 27 (37) 10 27 (18) 19 34 (31) 22 16. Restructuring On February 3, 2011, the Board of Directors of the Company authorized a restructuring plan (the “2011 Restructuring”) involving a focus on the development and publication of a reduced slate of titles on a going-forward basis. The 2011 Restructuring included the discontinuation of the development of music-based games, the closure of the related business unit and the cancellation of other titles then in production, along with a related reduction in studio headcount and corporate overhead. The following table details the amount of the 2011 Restructuring reserves included in “Accrued Expenses and Other Liabilities” in our consolidated balance sheets at December 31, 2013, 2012, and 2011 (amounts in millions): Severance Facilities costs Contract termination costs Total — $ 4 (1) 3 $ — 3 — 3 $ $ — $ 1 (1) — $ — — $ — — $ — 25 (18) 7 (4) 3 — 3 Balance at January 1, 2011............................................. $ Costs charged to expense ............................................... Costs paid or otherwise settled ....................................... Balance at December 31, 2011 ...................................... $ Costs paid or otherwise settled ....................................... Balance at December 31, 2012 ...................................... $ Costs paid or otherwise settled ....................................... Balance at December 31, 2013 ...................................... $ — $ 20 (16) 4 $ (4) — $ — — $ 61 The 2011 Restructuring charges for the year ended December 31, 2011 was $25 million. These charges, as well as the 2011 Restructuring reserve balances at December 31, 2013 and 2012 were recorded within our Activision segment. We completed the 2011 Restructuring as of December 31, 2011 and we do not expect to incur significant additional restructuring expenses relating thereto. 17. Interest and Other Investment Income (Expense), Net Interest and other investment income (expense), net is comprised of the following (amounts in millions): Interest income .......................................................................................... $ Interest expense ......................................................................................... Interest expense from debt and amortization of debt discount and deferred financing costs ....................................................................... Net realized gain (loss) on foreign exchange contracts ............................ Interest and other investment income (expense), net ............................... $ For the Years Ended December 31, 2012 5 $ 6 $ 2013 — (58) — (53) $ (1) — 2 7 $ 2011 14 (4) — (7) 3 18. Income Taxes Domestic and foreign income (loss) before income taxes and details of the income tax expense (benefit) are as follows (amounts in millions): Income before income tax expense: For the Years Ended December 31, 2012 2013 2011 Domestic ...................................................................................................... $ Foreign ......................................................................................................... 626 $ 693 623 708 $ 1,319 $ 1,458 $ 1,331 668 $ 790 Income tax expense (benefit): Current: Federal .................................................................................................... $ State ........................................................................................................ Foreign .................................................................................................... Total current ........................................................................................... 100 $ 6 31 137 256 $ 14 49 319 Deferred: Federal .................................................................................................... State ........................................................................................................ Foreign .................................................................................................... Total deferred ......................................................................................... 134 (12) 39 161 12 (11) (11) (10) 144 (2) 28 170 61 (4) 19 76 Add back tax benefit credited to additional paid-in capital: Excess tax benefit associated with stock options ........................................ Income tax expense .......................................................................................... $ 11 309 $ — 309 $ — 246 The items accounting for the difference between income taxes computed at the U.S. federal statutory income tax rate and the income tax expense (benefit) (the effective tax rate) for each of the years are as follows (amounts in millions): 62 Federal income tax provision at statutory rate ..................... $ State taxes, net of federal benefit ......................................... Research and development credits ....................................... Domestic production activity deduction............................... Foreign rate differential ........................................................ Change in tax reserves .......................................................... Shortfall from employee stock option exercises .................. Return to provision adjustment ............................................ Net Operating Loss tax attribute received from Internal 2013 462 6 (49) (9) (174) 89 — (3) For the Years Ended December 31, 2012 510 31 (10) (17) (241) 53 8 (4) 35% $ 2 (1) (1) (17) 4 — — 35% $ — (4) (1) (13) 7 — — 2011 466 18 (21) (15) (202) 23 9 (44) 35% 1 (2) (1) (15) 2 1 (3) Revenue Service audit ..................................................... — — (46) (3) — — Net Operating Loss tax attribute assumed from Purchase Transaction ...................................................................... Other ..................................................................................... Income tax expense .............................................................. $ (16) 3 309 (1) — 23% $ 25 309 2 21% $ 12 246 1 19% In connection with the Purchase Transaction, we assumed certain tax attributes of New VH, which generally consist of New VH’s net operating loss (“NOL”) carryforwards of approximately $676 million, which represent a potential future tax benefit of approximately $237 million. The utilization of such NOL carryforwards will be subject to certain annual limitations and will begin to expire in 2021. The Company also obtained indemnification from Vivendi against losses attributable to the disallowance of claimed utilization of such NOL carryforwards of up to $200 million in unrealized tax benefits in the aggregate, limited to taxable years ending on or prior to December 31, 2016. No benefit for these tax attributes or indemnification was recorded upon the close of the Purchase Transaction as the benefit from these tax attributes did not meet the “more-likely-than-not” standard. As of December 31, 2013, we utilized $45 million of the NOL, which resulted in a benefit of $16 million, and a corresponding reserve was established as the position did not meet the “more-likely-than-not” standard. An indemnification asset of $16 million has been recorded in “Other Assets”, and correspondingly, the same amount has been recorded as a reduction to the consideration paid for the shares repurchased in “Treasury Stock” (see Note 1 of the Notes to Consolidated Financial Statements for details about the share repurchase). As previously disclosed, on July 9, 2008, the Business Combination occurred amongst Vivendi, the Company and certain of their respective subsidiaries, pursuant to which Vivendi Games, then a member of the consolidated U.S. tax group of Vivendi’s subsidiary, Vivendi Holdings I Corp. (“VHI”), became a subsidiary of the Company. As a result of the Business Combination, the favorable tax attributes of Vivendi Games carried forward to the Company. In late August 2012, VHI settled a federal income tax audit with the Internal Revenue Service (“IRS”) for the tax years ended December 31, 2002, 2003, and 2004. In connection with the settlement agreement, VHI’s consolidated federal NOL carryovers were adjusted and allocated to various companies that were part of its consolidated group during the relevant periods. This allocation resulted in a $132 million federal NOL allocation to Vivendi Games. In September 2012, the Company filed an amended tax return for its December 31, 2008 tax year to utilize these additional federal net operating losses allocated as a result of the aforementioned settlement, resulting in the recording of a one-time tax benefit of $46 million. Prior to the settlement, and given the uncertainty of the VHI audit, the Company had insufficient information to allow it to record or disclose any information related to the audit until the quarter ended September 30, 2012, as disclosed in the Company’s Form 10-Q for that period. On January 2, 2013, the American Taxpayer Relief Act of 2012 was signed into law by the President of the United States. Under the provisions of the American Taxpayer Relief Act of 2012, the research and development (“R&D”) tax credit that had expired December 31, 2011, was reinstated retroactively to January 1, 2012, and expired on December 31, 2013. The Company recorded the impact of the extension of the R&D tax credit related to the tax year ended December 31, 2012, as a discrete item the first quarter of 2013. The impact of the extension of the R&D tax credit resulted in a net tax benefit of approximately $12 million related to the tax year ended December 31, 2012. Deferred income taxes reflect the net tax effects of temporary differences between the amounts of assets and liabilities for accounting purposes and the amounts used for income tax purposes. The components of the net deferred tax assets (liabilities) are as follows (amounts in millions): 63 Deferred tax assets: Reserves and allowances ........................................................................ $ Allowance for sales returns and price protection ................................... Inventory reserve .................................................................................... Accrued expenses ................................................................................... Deferred revenue .................................................................................... Tax credit carryforwards ........................................................................ Net operating loss carryforwards ........................................................... Stock-based compensation ..................................................................... Foreign deferred assets ........................................................................... Transaction costs .................................................................................... Other ....................................................................................................... Deferred tax assets ....................................................................................... Valuation allowance .................................................................................... Deferred tax assets, net of valuation allowance .......................................... Deferred tax liabilities: Intangibles .............................................................................................. Prepaid royalties ..................................................................................... Capitalized software development expenses ......................................... State taxes ............................................................................................... Deferred tax liabilities ................................................................................. Net deferred tax assets ................................................................................. $ As of December 31, 2013 2012 $ 3 63 8 48 273 81 11 91 13 11 9 611 — 611 (152) (71) (60) (27) (310) 301 $ 11 56 5 65 357 62 14 119 7 — 2 698 — 698 (161) — (54) (21) (236) 462 As of December 31, 2013 we have various state NOL carryforwards totaling $16 million that will begin to expire in 2014. We have tax credit carryforwards of $6 million and $75 million for federal and state purposes, respectively, which begin to expire in fiscal 2016. Through our foreign operations, we have approximately $37 million in NOL carryforwards at December 31, 2013, attributed mainly to losses in France and Ireland, the majority of which can be carried forward indefinitely. We evaluate our deferred tax assets, including net operating losses and tax credits, to determine if a valuation allowance is required. We assess whether a valuation allowance should be established or released based on the consideration of all available evidence using a “more-likely-than-not” standard. Realization of the U.S. deferred tax assets is dependent upon the continued generation of sufficient taxable income. In making such judgments, significant weight is given to evidence that can be objectively verified. Although realization is not assured, management believes it is more likely than not that the net carrying value of the U.S. deferred tax assets will be realized. At December 31, 2013 and 2012, there are no valuation allowances on deferred tax assets. Cumulative undistributed earnings of foreign subsidiaries for which no deferred taxes have been provided approximated $2,593 million at December 31, 2013. Deferred income taxes on these earnings have not been provided as these amounts are considered to be permanent in duration. Determination of the unrecognized deferred tax liability on unremitted foreign earnings is not practicable because of the complexity of the hypothetical calculation. In the event of a distribution of these earnings to the U.S. in the form of a dividend, we may be subject to both foreign withholding taxes and U.S. income taxes net of allowable foreign tax credits. Vivendi Games results for the period January 1, 2008 through July 9, 2008 are included in the consolidated federal and certain foreign, state and local income tax returns filed by Vivendi or its affiliates while Vivendi Games results for the period July 10, 2008 through December 31, 2008 are included in the consolidated federal and certain foreign, state and local income tax returns filed by Activision Blizzard. Vivendi Games tax years 2005 through 2010 remain open to examination by the major taxing authorities. The Internal Revenue Service is currently examining Vivendi Games tax returns for the 2005 through 2008 tax years. Although the final resolution of the examination is uncertain, based on current information, in the opinion of the Company’s management, the ultimate resolution of these matters will not have a material adverse effect on the Company’s consolidated financial position, liquidity or results of operations. 64 Activision Blizzard’s tax years 2008 through 2012 remain open to examination by the major taxing jurisdictions to which we are subject. The Internal Revenue Service is currently examining the Company’s federal tax returns for the 2008 and 2009 tax years. The Company also has several state and non-U.S. audits pending. Although the final resolution of the Company’s global tax disputes is uncertain, based on current information, in the opinion of the Company’s management, the ultimate resolution of these matters will not have a material adverse effect on the Company’s consolidated financial position, liquidity or results of operations. However, an unfavorable resolution of the Company’s global tax disputes could have a material adverse effect on our business and results of operations in the period in which the matters are ultimately resolved. As of December 31, 2013, we had approximately $294 million in total unrecognized tax benefits, all of which would affect our effective tax rate if recognized. A reconciliation of unrecognized tax benefits for the years ended December 31, 2013, 2012 and 2011 is as follows (amounts in millions): For the Years Ended December 31, 2012 2013 2011 Unrecognized tax benefits balance at January 1 ...................................... $ Gross increase for tax positions of prior years ......................................... Gross increase for tax positions of current year ....................................... Settlement with taxing authorities ............................................................ Lapse of statute of limitations .................................................................. Unrecognized tax benefits balance at December 31 ................................ $ 207 $ 1 91 — (5) 294 $ 154 $ 3 59 (8) (1) 207 $ 132 4 65 — (47) 154 As of December 31, 2013 and 2012, we reflected $271 million and $197 million, respectively, of income tax liabilities as non-current liabilities because payment of cash or settlement is not anticipated within one year of the balance sheet date. These non-current income tax liabilities are recorded in “Other liabilities” in our consolidated balance sheets as of December 31, 2013 and 2012. We recognize interest and penalties related to uncertain tax positions in “Income tax expense.” As of December 31, 2013 and 2012, we had approximately $13 million and $11 million, respectively, of accrued interest and penalties related to uncertain tax positions. For the year ended December 31, 2013, we recorded $2 million of interest expense related to uncertain tax positions. For the year ended December 31, 2012, we did not have any material interest expense and penalties related to uncertain tax positions. For the year ended December 31, 2011, we recorded $1 million of interest expense related to uncertain tax positions. Based on the current status with the IRS, there is insufficient information to identify any significant changes in unrecognized tax benefits in the next twelve months. However, the Company may recognize a benefit of up to approximately $23 million related to the settlement of tax audits and/or the expiration of statutes of limitations in the next twelve months. Although the final resolution of the Company’s global tax disputes, audits, or any particular issue with the applicable taxing authority is uncertain, based on current information, in the opinion of the Company’s management, the ultimate resolution of these matters will not have a material adverse effect on the Company’s consolidated financial position, liquidity or results of operations. However, any settlement or resolution of the Company’s global tax disputes, audits, or any particular issue with the applicable taxing authority could have a material favorable or unfavorable effect on our business and results of operations in the period in which the matters are ultimately resolved. 19. Computation of Basic/Diluted Earnings Per Common Share The following table sets forth the computation of basic and diluted earnings per common share (amounts in millions, except per share data): 65 For the Years Ended December 31, 2011 2012 2013 Numerator: Consolidated net income ......................................................................................................... $ 1,010 $ 1,149 $ 1,085 Less: Distributed earnings to unvested stock-based awards that participate in earnings ......................................................................................................................... (5) (4) (3) Less: Undistributed earnings allocated to unvested stock-based awards that participate in earnings ................................................................................................... (18) (20) (13) Numerator for basic and diluted earnings per common share—income available to common shareholders ........................................................................................................ $ 987 $ 1,125 $ 1,069 Denominator: Denominator for basic earnings per common share—weighted-average common shares outstanding ......................................................................................................................... 1,024 1,112 1,148 Effect of potential dilutive common shares under the treasury stock method: Employee stock options ...................................................................................................................... Denominator for diluted earnings per common share—weighted-average common 11 6 8 shares outstanding plus dilutive effect of employee stock options .............................. 1,035 1,118 1,156 Basic earnings per common share ............................................................................................... $ 0.96 $ 1.01 $ Diluted earnings per common share ............................................................................................ $ 0.95 $ 1.01 $ 0.93 0.92 Our unvested restricted stock rights (including restricted stock units, restricted stock awards, and performance shares) met the definition of participating securities based on their respective rights to dividends or dividend equivalents. Therefore, we are required to use the two-class method in our computation of basic and diluted earnings per common share. For the years ended December 31, 2013 and 2012, we had outstanding unvested restricted stock rights with respect to 24 million shares of common stock on a weighted-average basis. Potential common shares are not included in the denominator of the diluted earnings per common share calculation when the inclusion of such shares would be anti-dilutive. Therefore, options to acquire 5 million, 25 million, and 25 million shares of common stock were not included in the calculation of diluted earnings per common share for the years ended December 31, 2013, 2012, and 2011, respectively, as the effect of their inclusion would be anti-dilutive. 20. Capital Transactions Stock Purchase Agreement As described in Note 1 of the Notes to Consolidated Financial Statements, on October 11, 2013, we completed the Purchase Transaction, repurchasing approximately 429 million shares of our common stock for a cash payment of $5.83 billion, pursuant to the terms of the Stock Purchase Agreement (refer to Note 12 of the Notes to Consolidated Financial Statements for financing details of the Purchase Transaction). The repurchased shares were recorded in “Treasury Stock” in our consolidated balance sheet. Repurchase Program On February 2, 2012, our Board of Directors authorized a stock repurchase program under which we were authorized to repurchase up to $1 billion of our common stock. During the year ended December 31, 2013, there were no repurchases pursuant to this stock repurchase program. During the year ended December 31, 2012, we repurchased 4 million shares of our common stock for $54 million pursuant to this stock repurchase program. The 2012 stock repurchase program expired on March 31, 2013. On February 3, 2011, our Board of Directors authorized a stock repurchase program under which we were authorized to repurchase up to $1.5 billion of our common stock. During the year ended December 31, 2012, we repurchased 22 million shares of our common stock for $261 million pursuant to this stock repurchase plan. During the year ended December 31, 2011, we repurchased 59 million shares of our common stock for $670 million pursuant to this stock repurchase program. The 2011 stock repurchase program expired on March 31, 2012. On February 10, 2010, our Board of Directors authorized a stock repurchase program under which we were authorized to repurchase up to $1 billion of our common stock. In January 2011, we settled a $22 million purchase of 2 million shares of our common stock that we had agreed to repurchase in December 2010 pursuant to this stock repurchase program. The 2010 stock repurchase program expired on December 31, 2010. 66 Dividend On February 6, 2014, our Board of Directors declared a cash dividend of $0.20 per common share, payable on May 14, 2014, to shareholders of record at the close of business on March 19, 2014. On February 7, 2013, our Board of Directors declared a cash dividend of $0.19 per common share, payable on May 15, 2013, to shareholders of record at the close of business on March 20, 2013. On May 15, 2013, we made an aggregate cash dividend payment of $212 million to such shareholders, and on May 31, 2013, we made related dividend equivalent payments of $4 million to the holders of restricted stock rights. On February 9, 2012, our Board of Directors declared a cash dividend of $0.18 per common share, payable on May 16, 2012, to shareholders of record at the close of business on March 21, 2012. On May 16, 2012, we made an aggregate cash dividend payment of $201 million to such shareholders, and on June 1, 2012, we made related dividend equivalent payments of $3 million to the holders of restricted stock units. On February 9, 2011, our Board of Directors declared a cash dividend of $0.165 per common share, payable on May 11, 2011, to shareholders of record at the close of business on March 16, 2011. On May 11, 2011, we made an aggregate cash dividend payment of $192 million to such shareholders, and on August 12, 2011, we made related dividend equivalent payments of $2 million to the holders of restricted stock units. 21. Supplemental Cash Flow Information Supplemental cash flow information is as follows (amounts in millions): Supplemental cash flow information: Cash paid for income taxes ................................................................. $ Cash paid for interest ........................................................................... 138 $ 19 159 $ 2 317 4 For the Years Ended December 31, 2012 2011 2013 22. Commitments and Contingencies Letters of Credit As described in Note 12 of the Notes to Consolidated Financial Statements, a portion of our Revolver can be used to issue letters of credit of up to $50 million, subject to the availability of the Revolver. At December 31, 2013, we did not issue any letter of credit under the Revolver. We maintain two irrevocable standby letters of credit, which are required by one of our inventory manufacturers so that we can qualify for certain payment terms on our inventory purchases. Our standby letters of credit were for $10 million and 15 million Euros ($21 million) at December 31, 2013, and $15 million and 5 million Euros ($7 million) at December 31, 2012. For the standby letter of credit denominated in U.S. dollars, under the terms of the arrangements, we are required to maintain a compensating balance on deposit with a bank, restricted as to use, of not less than the sum of the available amount of the letter of credit plus the aggregate amount of any drawings under the letter of credit that have been honored thereunder, but not reimbursed. Both letters of credit were undrawn at December 31, 2013 and 2012. Commitments In the normal course of business, we enter into contractual arrangements with third parties for non-cancelable operating lease agreements for our offices, for the development of products and for the rights to intellectual property. Under these agreements, we commit to provide specified payments to a lessor, developer or intellectual property holder, as the case may be, based upon contractual arrangements. The payments to third-party developers are generally conditioned upon the achievement by the developers of contractually specified development milestones. Further, these payments to third-party developers and intellectual property holders typically are deemed to be advances and, as such, are recoupable against future royalties earned by the developer or intellectual property holder based on sales of the related game. Additionally, in connection with certain intellectual property rights, acquisitions and development agreements, we commit to spend specified amounts for marketing support for the game(s) which is (are) to be developed or in which the intellectual property will be utilized. Assuming all contractual provisions are met, the total future minimum commitments for these and other contractual arrangements in place at December 31, 2013 are scheduled to be paid as follows (amounts in millions): 67 Contractual Obligations(1) Developer and Intellectual Properties Marketing Facility and Equipment Leases Total For the years ending December 31, 2014 ........................................................................... $ 2015 ........................................................................... 2016 ........................................................................... 2017 ........................................................................... 2018 ........................................................................... Thereafter .................................................................. Total ..................................................................... $ 34 $ 31 27 26 25 46 189 $ 145 $ 16 2 2 — 2 167 $ 74 $ 8 1 1 — — 84 $ 253 55 30 29 25 48 440 (1) We have omitted uncertain tax liabilities from this table due to the inherent uncertainty regarding the timing of potential issue resolution. Specifically, either (a) the underlying positions have not been fully developed under audit to quantify at this time or, (b) the years relating to the issues for certain jurisdictions are not currently under audit. At December 31, 2013, we had $294 million of unrecognized tax benefits, of which $271 million was included in “Other Liabilities” and $23 million was included in “Accrued Expenses and Other Liabilities” in our consolidated balance sheet. Legal Proceedings We are subject to various legal proceedings and claims. SEC regulations govern the disclosure of legal proceedings in periodic reports and FASB ASC Topic 450 governs the disclosure of loss contingencies and accrual of loss contingencies in respect of litigation and other claims. We record an accrual for a potential loss when it is probable that a loss will occur and the amount of the loss can be reasonably estimated. When the reasonable estimate of the potential loss is within a range of amounts, the minimum of the range of potential loss is accrued, unless a higher amount within the range is a better estimate than any other amount within the range. Moreover, even if an accrual is not required, we provide additional disclosure related to litigation and other claims when it is reasonably possible (i.e., more than remote) that the outcomes of such litigation and other claims include potential material adverse impacts on us. The outcomes of legal proceedings and other claims are subject to significant uncertainties, many of which are outside our control. There is significant judgment required in the analysis of these matters, including the probability determination and whether a potential exposure can be reasonably estimated. In making these determinations, we, in consultation with outside counsel, examine the relevant facts and circumstances on a quarterly basis assuming, as applicable, a combination of settlement and litigated outcomes and strategies. Moreover, legal matters are inherently unpredictable and the timing of development of factors on which reasonable judgments and estimates can be based can be slow. As such, there can be no assurance that the final outcome of any legal matter will not materially and adversely affect our business, financial condition, results of operations, profitability, cash flows or liquidity. Purchase Transaction Matters On August 1, 2013, a purported shareholder of the Company filed a shareholder derivative action in the Superior Court of the State of California, County of Los Angeles, captioned Miller v. Kotick, et al., No. BC517086. The complaint names our Board of Directors and Vivendi as defendants, and the Company as a nominal defendant. The complaint alleges that our Board of Directors committed breaches of fiduciary duties, waste of corporate assets and unjust enrichment in connection with Vivendi’s sale of its stake in the Company and that Vivendi also breached its fiduciary duties. The plaintiff further alleges that demand by it on our Board of Directors to institute action would be futile because a majority of our Board of Directors is not independent and a majority of the individual defendants face a substantial likelihood of liability for approving the transactions contemplated by the Stock Purchase Agreement. The complaint seeks, among other things, damages sustained by the Company, rescission of the transactions contemplated by the Purchase Agreement, an order restricting our Chief Executive Officer, and our Chairman, from purchasing additional shares of our common stock and an order directing us to take necessary actions to improve and reform our corporate governance and internal procedures to comply with applicable law, including ordering a shareholder vote on certain amendments to our by-laws or charter that would require half of our Board of Directors to be independent of Messrs. Kotick and Kelly and Vivendi and a proposal to appoint a new independent Chairman of the Board of Directors. On January 28, 2014, the parties filed a stipulation and proposed order temporarily staying the California action. On February 6, 2014, the court entered the order granting a stay of the California action. In addition, on August 14, 2013, we received a letter dated August 9, 2013 from a shareholder seeking, pursuant to Section 220 of the Delaware General Corporation Law, to inspect the books and records of the Company to ascertain whether the Purchase Transaction and Private Sale were in the best interests of the Company. In response to that request, we provided the 68 stockholder with certain materials under a confidentiality agreement. On September 11, 2013, a complaint was filed under seal by the same stockholder in the Court of Chancery of the State of Delaware in an action captioned Pacchia v. Kotick et al., C.A. No. 8884-VCL. A public version of that complaint was filed on September 16, 2013. The allegations in the complaint were substantially similar to the allegations in the above referenced matter filed on August 1, 2013. On October 25, 2013, Pacchia filed an amended complaint under seal. The amended complaint added claims on behalf of an alleged class of Activision stockholders other than the Company’s Chief Executive Officer and Chairman, Vivendi, ASAC, investors in ASAC and other stockholders affiliated with the investors of ASAC. The added class claims are against the Company’s Chief Executive Officer and Chairman, the Vivendi affiliated directors, the members of the special committee of the Board formed in connection with the Company’s consideration of the transactions with Vivendi and ASAC, and Vivendi for breach of fiduciary duty, as well as aiding and abetting a breach of fiduciary duty against ASAC. The amended complaint removed the derivative claims for waste of corporate assets and disgorgement but continued to allege derivative claims for breach of fiduciary duties. The amended complaint seeks, among other things, certification of a class, damages, reformation of the Private Sale, and disgorgement of any alleged profits received by the Company’s Chief Executive Officer, Chairman and ASAC. On October 29, 2013, Pacchia filed a motion to consolidate the Pacchia case with the Hayes case described below. On November 2, 2013, the Court of Chancery consolidated the Pacchia and Hayes cases and ordered the plaintiffs to file supplemental papers related to determining lead plaintiff and lead counsel no later than November 8, 2013. On December 3, 2013, the court selected Pacchia as lead plaintiff. Pacchia filed a second amended complaint on December 11, 2013 and Activision filed an answer on January 31, 2014. Also on January 31, 2014, the special committee, ASAC, Messrs. Kotick and Kelly, Vivendi and the Vivendi-affiliated directors each filed motions to dismiss certain claims in the second amended complaint. On February 21, 2014, Pacchia filed a third amended complaint under seal. Responses to the complaint are due on March 4, 2014. The trial is scheduled for December 2014. On September 11, 2013, another stockholder of the Company filed a putative class action and stockholder derivative action in the Court of Chancery of the State of Delaware, captioned Hayes v. Activision Blizzard, Inc., et al., No. 8885-VCL. The complaint names our Board of Directors, Vivendi, New VH, ASAC, the General Partner of ASAC, Davis Selected Advisers, L.P. (“Davis”) and Fidelity Management & Research Co. (“FMR”) as defendants, and the Company as a nominal defendant. The complaint alleges that the defendants violated certain provisions of our Amended and Restated Certificate of Incorporation by failing to submit the matters contemplated by the Stock Purchase Agreement for approval by a majority of our stockholders (other than Vivendi and its controlled affiliates); that our Board of Directors committed breaches of their fiduciary duties in approving the Stock Purchase Agreement; that Vivendi violated fiduciary duties owed to other stockholders of the Company in entering into the Stock Purchase Agreement; that our Chief Executive Officer and our Chairman usurped a corporate opportunity from the Company; that our Board of Directors and Vivendi have engaged in actions to entrench our Board of Directors and officers in their offices; that the ASAC Entities, Davis and FMR aided and abetted breaches of fiduciary duties by the Board of Directors and Vivendi; and that our Chief Executive Officer and our Chairman, the ASAC Entities, Davis and FMR will be unjustly enriched through the Private Sale. The complaint seeks, among other things, the rescission of the Private Sale; an order requiring the transfer to the Company of all or part of the shares that are the subject of the Private Sale; an order implementing measures to eliminate or mitigate the alleged entrenching effects of the Private Sale; an order requiring our Chief Executive Officer and our Chairman, the ASAC Entities, Davis and FMR to disgorge to the Company the amounts by which they have allegedly been unjustly enriched; and alleged damages sustained by the class and the Company. In addition, the stockholder sought a temporary restraining order preventing the defendants from consummating the transactions contemplated by the Stock Purchase Agreement without stockholder approval. Following a hearing on the motion for a temporary restraining order, on September 18, 2013, the Court of Chancery issued a preliminary injunction order, enjoining the consummation of the transactions contemplated by the Stock Purchase Agreement pending (a) the issuance of a final decision after a trial on the merits; (b) receipt of a favorable Activision Blizzard stockholder vote on the transactions contemplated by the Stock Purchase Agreement under Section 9.1(b) of our Amended and Restated Certificate of Incorporation or (c) modification of such preliminary injunction order by the Court of Chancery or the Delaware Supreme Court. On September 20, 2013, the Court of Chancery certified its order issuing the preliminary injunction for interlocutory appeal to the Delaware Supreme Court. The defendants moved the Delaware Supreme Court to accept and hear the appeal on an expedited basis. On September 23, 2013, the Delaware Supreme Court accepted the appeal of the Court of Chancery’s decision and granted the defendant’s motion to hear the appeal on an expedited basis. Following a hearing on October 10, 2013, the Delaware Supreme Court reversed the Court of Chancery’s order issuing a preliminary injunction, and determined that the Stock Purchase Agreement was not a merger, business combination or similar transaction that would require a vote of Activision’s unaffiliated stockholders under the charter. On October 29, 2013, an amended complaint was filed. It added factual allegations but no new claims or relief. Also on October 29, 2013, Hayes filed a motion to consolidate the Hayes case with the Pacchia case. As noted above, on November 2, 2013, the Court of Chancery consolidated the Pacchia and Hayes cases and ordered the plaintiffs to file supplemental papers related to determining lead plaintiff and lead counsel no later than November 8, 2013. See the discussion above related to the Pacchia matter (now the consolidated matter) for any further updates to the status of the litigation. Further, on September 18, 2013, the Company received a letter from another purported stockholder of the Company, Milton Pfeiffer, seeking, pursuant to Section 220 of the Delaware General Corporation Law, to inspect the books and records of 69 the Company to investigate potential wrongdoing or mismanagement in connection with the approval of the Stock Purchase Agreement. On November 11, 2013, Pfeiffer filed a lawsuit in the Court of Chancery of the State of Delaware pursuant to Delaware Section 220 containing claims similar to Hayes, Pacchia and Miller. The Company answered on November 27, 2013. On January 21, 2014, the Court of Chancery entered the parties’ stipulation and order of dismissal. On December 17, 2013, the Company received a letter from Mark Benston requesting certain books and records of the Company pursuant to Section 220 of the Delaware General Corporation Law. Benston is represented by the same law firm as Pfeiffer. On January 2, 2014, Benston filed a lawsuit in the Court of Chancery of the State of Delaware pursuant to Delaware Section 220 containing claims similar to Hayes, Pacchia, Pfeiffer and Miller. The Company answered on January 17, 2014. On February 14, 2014, the Court of Chancery entered the parties’ stipulation and order of dismissal. We believe that the defendants have meritorious defenses and intend to defend each of these lawsuits vigorously. However, these lawsuits and any other lawsuits are subject to inherent uncertainties and the actual outcome and costs will depend upon many unknown factors. The outcome of litigation is necessarily uncertain, and the Company could be forced to expend significant resources in the defense of these lawsuits and may not prevail. The Company also may be subject to additional claims in connection with the Purchase Transaction and Private Sale. Monitoring and defending against legal actions is time consuming for our management and detracts from our ability to fully focus our internal resources on our business activities. In addition, the Company may incur substantial legal fees and costs in connection with litigation and, although coverage may be available under relevant insurance policies, coverage could be denied or prove to be insufficient. Under our Amended and Restated Certificate of Incorporation and the indemnification agreements that the Company has entered into with our officers and directors, the Company may be required in certain circumstances to indemnify and advance expenses to them in connection with their participation in proceedings arising out of their service to us. There can be no assurance that any of these payments will not be material. The Company is not currently able to estimate the range of possible losses or costs to us from these lawsuits and related indemnification obligations, as they are in the early stages and it cannot be determined how long it may take to resolve these matters. Moreover, the Company cannot be certain what the impact on our operations or financial position will be if any of the purported stockholder plaintiffs are successful in having the Stockholders Agreement dated October 11, 2013 among the Company, ASAC and, for limited purposes, Messrs. Kotick and Kelly (the “Stockholders Agreement”) reformed. A decision adverse to the Company on these actions could result in the reformation of the Stockholders Agreement and could have a material adverse effect on our business, reputation, financial condition, results of operations, profitability, cash flows or liquidity. Other Matters In addition, we are party to routine claims, suits, investigations, audits and other proceedings arising from the ordinary course of business, including with respect to intellectual property rights, contractual claims, labor and employment matters, regulatory matters, tax matters, unclaimed property matters, compliance matters, and collection matters. In the opinion of management, after consultation with legal counsel, such routine claims and lawsuits are not significant and we do not expect them to have a material adverse effect on our business, financial condition, results of operations, or liquidity. 23. Related Party Transactions As part of the Business Combination, we entered into various transactions and agreements, including cash management services agreements, a tax sharing agreement and an investor agreement, with Vivendi and its subsidiaries. In connection with the consummation of the Purchase Transaction, we terminated the cash management arrangements with Vivendi and amended our investor agreement with Vivendi. We are also party to music royalty and music distribution agreements with subsidiaries and other affiliates of Vivendi, none of which were impacted by the Purchase Transaction. None of these services, transactions and agreements with Vivendi and its affiliates were material, either individually or in the aggregate, to the consolidated financial statements as a whole. Pursuant to the Stock Purchase Agreement, the Company and each of Mr. Kotick, the Company’s Chief Executive Officer, and Mr. Kelly, the Company’s Chairman of the board of directors, entered into, concurrently with the signing of the Stock Purchase Agreement, certain waiver and acknowledgement letters (the “Waivers”), which provide, among other things, (i) that the Purchase Transaction, Private Sale, any public offerings by Vivendi and restructurings by Vivendi and its subsidiaries contemplated by the Stock Purchase Agreement and other transaction documents, shall not (or shall be deemed not to) constitute a “change in control” (or similar term) under their respective employment arrangements, including their employment agreements with the Company, the Company’s 2008 Incentive Plan or any award agreements in respect of awards granted thereunder, or any Other Benefit Plans and Arrangements (as defined in the Waivers), (ii) (A) that the shares of Activision Blizzard common stock 70 acquired by ASAC and held or controlled by the ASAC Investors (as defined in the Waivers) in connection with the Transactions (as defined in the Waivers) will not be included in or count toward, (B) that the ASAC Investors will not be deemed to be a group for purposes of, and (C) any changes in the composition in the board of directors of the Company, in connection with or during the one-year period following the consummation of the Transactions will not contribute towards, a determination that a “change in control” or similar term has occurred with respect to Messrs. Kotick and Kelly’s employment arrangements with the Company, and (iii) for the waiver by Messrs. Kotick and Kelly of their rights to change in control payments or benefits under their employment agreements with the Company, the Company’s 2008 Incentive Plan or any award agreements in respect of awards granted thereunder, and any Other Benefit Plans and Arrangements (in each case, with respect to all current and future grants, awards, benefits or entitlements) in connection with or as a consequence of the Transactions. 24. Recently Issued Accounting Pronouncements Indefinite-lived intangible assets impairment In July 2012, the FASB issued an update to the authoritative guidance related to testing indefinite-lived intangible assets for impairment. This update gives an entity the option to first consider certain qualitative factors to determine whether the existence of events and circumstances indicates that it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount as a basis for determining whether it is necessary to perform the quantitative impairment test. This update is effective for the indefinite-lived intangible asset impairment test performed for fiscal years beginning after September 15, 2012. The adoption of this guidance did not have a material impact on our consolidated financial statements. Balance sheet offsetting disclosures In December 2011, the FASB issued authoritative guidance on the disclosure of financial instruments and derivative instruments that are either offset or subject to an enforceable master netting arrangement or similar agreement and should be applied retrospectively for all comparative periods presented for annual periods beginning on or after January 1, 2013 and interim periods within those annual periods. The adoption of this guidance did not have a material impact on our consolidated financial statements. Reclassification of accumulated other comprehensive loss In February 2013, the FASB issued an accounting standards update requiring new disclosures about reclassifications from accumulated other comprehensive loss to net income. These disclosures may be presented on the face of the statements or in the notes to the consolidated financial statements. This update is effective for fiscal years beginning after December 15, 2012. We adopted this guidance and provided the required disclosures in Note 13 of the Notes to Consolidated Financial Statements. Accounting for cumulative translation adjustments In February 2013, the FASB issued an update to the authoritative guidance related to the release of cumulative translation adjustments into net income when a parent either sells a part or all of its investment in a foreign entity or no longer holds a controlling financial interest in a foreign entity. This update will be effective for fiscal years beginning after December 15, 2013. Upon adoption of this guidance on January 1, 2014, there was no material impact on our consolidated financial statements. Presentation of unrecognized tax benefits In July 2013, the FASB issued an update to the authoritative guidance related to the presentation of an unrecognized tax benefit in the financial statements. The update will require entities to present an unrecognized tax benefit as a reduction of a deferred tax asset for a net operating loss or other tax credit carryforwards when settlement in this manner is available under the tax laws. This update is effective for fiscal years beginning after December 15, 2013. Upon adoption of this guidance on January 1, 2014, “Deferred income taxes, net” under non-current liabilities increased by approximately $46 million, and correspondingly, “Other liabilities” under non-current liabilities decreased by the same amount. 71 25. Quarterly Financial and Market Information (Unaudited) For the Quarters Ended December 31, 2013 September 30, 2013 June 30, 2013 March 31, 2013 Net revenues ................................................................... $ Cost of sales ................................................................... Operating income ........................................................... Net income ..................................................................... Basic earnings per share ................................................. Diluted earnings per share ............................................. $ (Amounts in millions, except per share data) 1,050 $ 691 $ 285 175 430 70 324 56 0.28 0.05 0.28 0.05 1,518 655 284 174 0.23 0.22 1,324 416 587 456 0.40 0.40 For the Quarters Ended December 31, 2012 September 30, 2012 June 30, 2012 March 31, 2012 Net revenues ................................................................... $ Cost of sales ................................................................... Operating income ........................................................... Net income ..................................................................... Basic earnings per share ................................................. Diluted earnings per share .............................................. $ (Amounts in millions, except per share data) 1,075 $ 841 $ 377 237 227 227 226 185 0.16 0.20 0.16 0.20 1,768 682 484 354 0.31 0.31 1,172 364 513 384 0.34 0.33 24. Subsequent Events On January 29, 2014, the Board of Directors authorized a $375 million repayment of our Term Loan. Accordingly, we made this repayment on February 11, 2014. Refer to Note 12 of the Notes to Consolidated Financial Statements. On February 6, 2014, our Board of Directors declared a cash dividend of $0.20 per common share payable on May 14, 2014 to shareholders of record at the close of business on March 19, 2014. 72 MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS, AND ISSUER PURCHASES OF EQUITY SECURITIES Market Information and Holders Our common stock is quoted on the NASDAQ National Market under the symbol “ATVI.” The following table sets forth, for the periods indicated, the high and low reported sale prices for our common stock. At February 24, 2014, there were 1,718 holders of record of our common stock. 2011 First Quarter Ended March 31, 2011 ..................................................................... $ Second Quarter Ended June 30, 2011 .................................................................... Third Quarter Ended September 30, 2011 ............................................................. Fourth Quarter Ended December 31, 2011 ............................................................ 2012 First Quarter Ended March 31, 2012 ..................................................................... $ Second Quarter Ended June 30, 2012 .................................................................... Third Quarter Ended September 30, 2012 ............................................................. Fourth Quarter Ended December 31, 2012 ............................................................ High Low 12.95 $ 13.00 12.57 11.74 15.08 $ 16.11 18.43 18.40 11.54 11.32 11.00 10.45 10.75 13.27 14.14 16.06 Stock Performance Graph This performance graph shall not be deemed “filed” for purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities under that Section, and shall not be deemed to be incorporated by reference into any filing of Activision Blizzard Inc. under the Exchange Act or the Securities Act. The graph below matches the cumulative five-year total return of holders of our common stock with the cumulative total returns of the NASDAQ Composite index and the RDG Technology Composite index. The graph assumes that the value of the investment in our common stock and in each of the indexes (including reinvestment of dividends) was $100 on December 31, 2008 and tracks each such investment through December 31, 2013. COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN* Among Activision Blizzard, Inc., the NASDAQ Composite Index, and the RDG Technology Composite Index * $100 invested on 12/31/08 in stock or index, including reinvestment of dividends. 73 12/08 Fiscal year ending December 31 Activision Blizzard, Inc. .............................. 100.00 NASDAQ Composite ................................... 100.00 RDG Technology Composite ...................... 100.00 12/09 128.59 144.88 160.94 12/10 145.97 170.58 181.64 12/11 146.75 171.3 181.83 12/12 128.32 199.99 208.18 12/13 218.29 283.39 274.77 The stock price performance included in this graph is not necessarily indicative of future stock price performance. Cash Dividends On February 6, 2014, our Board of Directors declared a cash dividend of $0.20 per common share, payable on May 14, 2014, to shareholders of record at the close of business on March 19, 2014. On February 7, 2013, our Board of Directors declared a cash dividend of $0.19 per common share, payable on May 15, 2013, to shareholders of record at the close of business on March 20, 2013. On May 15, 2013, we made an aggregate cash dividend payment of $212 million to such shareholders. On May 31, 2013, the Company made dividend equivalent payments of $4 million related to that cash dividend to the holders of restricted stock units. On February 9, 2012, our Board of Directors declared a cash dividend of $0.18 per common share, payable on May 16, 2012, to shareholders of record at the close of business on March 21, 2012. On May 16, 2012, we made an aggregate cash dividend payment of $201 million to such shareholders. On June 1, 2012, the Company made dividend equivalent payments of $3 million related to that cash dividend to the holders of restricted stock units. Future dividends will depend upon our earnings, financial condition, cash requirements, future prospects, and other factors deemed relevant by our Board of Directors. Further, agreements governing our indebtedness, including the indenture governing the Notes and the Credit Agreement, as described in Note 12 of the Notes to Consolidated Financial Statements included in this Annual Report, limit our ability to pay distributions or dividends with certain exceptions. There can be no assurances that dividends will be declared in the future. 10b5-1 Stock Trading Plans The Company’s directors and employees may, at a time they are not aware of material non-public information, enter into plans (“Rule 10b5-1 Plans”) to purchase or sell shares of our common stock that satisfy the requirements of Exchange Act Rule 10b5-1. Rule 10b5-1 permits trading on a pre-arranged, “automatic-pilot” basis, subject to certain conditions, including that the person for whom the plan is created (or anyone else aware of material non-public information acting on such person’s behalf) not exercise any subsequent influence regarding the amount, price and dates of transactions under the plan. In addition, any such plan of the Company’s directors and employees is required to be established and maintained in accordance with the Company’s “Policy on Establishing and Maintaining 10b5-1 Trading Plans.” Rule 10b-5-1 Plans permit persons whose ability to purchase or sell our common stock may otherwise be substantially restricted (by quarterly and special stock-trading blackouts and by their possession from time to time of material nonpublic information) to engage in pre-arranged trading. Trades under a Rule 10b5-1 Plan by our directors and employees are not necessarily indicative of their respective opinions of our current or potential future performance at the time of the trade. Trades by our directors and executive officers pursuant to a Rule 10b5-1 Plan will be disclosed publicly through Form 144 and Form 4 filings with the SEC, in accordance with applicable laws, rules and regulations. Issuer Purchase of Equity Securities On February 2, 2012, our Board of Directors authorized a stock repurchase program pursuant to which we were authorized to repurchase up to $1 billion of the Company’s common stock from time to time on the open market or in private transactions, including structured or accelerated transactions, on terms and conditions to be determined by the Company. The 2012 stock repurchase program expired on March 31, 2013. No repurchase of common stock occurred under this program in 2013. On October 11, 2013, we repurchased 428,676,471 shares of our common stock, pursuant to a stock purchase agreement (the “Stock Purchase Agreement”) we entered into on July 25, 2013, with Vivendi and ASAC II LP, an exempted limited partnership established under the laws of the Cayman Islands, acting by its general partner, ASAC II LLC. Pursuant to the terms of the Stock Purchase Agreement, we acquired all of the capital stock of Amber Holding Subsidiary Co., a Delaware corporation and wholly-owned subsidiary of Vivendi, which was the direct owner of 428,676,471 shares of our common stock, for a cash payment of $5.83 billion, or $13.60 per share, before taking into account the benefit to the Company of certain tax 74 attributes of New VH assumed in the transaction (collectively, the “Purchase Transaction”). The repurchased shares were recorded in “Treasury Stock” in our consolidated balance sheet. The following table provides the number of shares purchased and the average price paid per share during each quarter of 2013, the total number of shares purchased as part of our publicly announced share repurchase programs, and the approximate dollar value of shares that could still be purchased under our stock repurchase program as of the end of each relevant period. Period January 1, 2013—March 31, 2013 ................................ April 1, 2013—June 30, 2013 ....................................... July 1, 2013—September 30, 2013 ............................... October 1, 2013—October 31, 2013 ............................. November 1, 2013—November 30, 2013 ..................... December 1, 2013—December 31, 2013 ...................... Subtotal for the fourth quarter of 2013 ......................... Total ............................................................................... Total number of shares purchased Average price paid per share 45,006(1) $ 14.37 — — — — 428,676,471(2) 13.60 — — — — 428,676,471 13.60 428,721,477 $ 13.60 Total number of shares purchased as part of publicly announced plans or programs Approximate dollar value of shares that may yet be purchased under the plans or programs — — — — — — — — $— — — — — — (1) (2) Consists of transactions under the Company’s equity compensation plans involving the delivery to the Company of shares of our common stock, with an average value of $14.37 per share as of the date of delivery, to satisfy tax withholding obligations in connection with the vesting of restricted stock awards to our employees. Consists of the repurchase of 428,676,471 shares of our common stock from Vivendi as a part of the Purchase Transaction, as described above. 75 CAUTIONARY STATEMENT This Annual Report contains, or incorporates by reference, certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements consist of any statement other than a recitation of historical fact and include, but are not limited to: (1) projections of revenues, expenses, income or loss, earnings or loss per share, cash flow or other financial items; (2) statements of our plans and objectives, including those relating to product releases; (3) statements of future financial or operating performance; (4) statements about the impact of the recently consummated transactions involving the repurchase of shares from Vivendi, S.A., and the debt financing related thereto; and (5) statements of assumptions underlying such statements. Activision Blizzard, Inc. generally uses words such as “outlook,” “forecast,” “will,” “could,” “should,” “would,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and other similar expressions to help identify forward-looking statements. Forward-looking statements are subject to business and economic risks, reflect management’s current expectations, estimates and projections about our business, and are inherently uncertain and difficult to predict. Our actual results could differ materially from expectations stated in forward-looking statements. Some of the risk factors that could cause our actual results to differ from those stated in forward-looking statements can be found in “Risk Factors” included in Part I, Item 1A of our Annual Report on Form 10-K. The forward-looking statements contained herein are based upon information available to us as of the date on which our Form 10-K was first filed and we assume no obligation to update any such forward-looking statements. Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of our future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from current expectations. Activision Blizzard Inc.’s names, abbreviations thereof, logos, and product and service designators are all either the registered or unregistered trademarks or trade names of Activision Blizzard. All other product or service names are the property of their respective owners. 76 ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES FINANCIAL INFORMATION For the Year Ended December 31, 2013 and 2012 (Amounts in millions) GAAP Net Revenues by Segment/Platform Mix Activision and Blizzard: Online subscriptions1 PC Sony PlayStation3 Microsoft Xbox4 Nintendo Wii and Wii U Total console2 Other7 Total Activision and Blizzard Distribution: Total Distribution Total consolidated GAAP net revenues Change in Deferred Revenues5 Activision and Blizzard: Online subscriptions1 PC Sony PlayStation3 Microsoft Xbox4 Nintendo Wii and Wii U Total console2 Other7 Total changes in deferred revenues Non-GAAP Net Revenues by Segment/Platform Mix Activision and Blizzard: Online subscriptions1 PC Sony PlayStation3 Microsoft Xbox4 Nintendo Wii and Wii U Total console2 Other7 Total Activision and Blizzard Distribution: Total Distribution Total non-GAAP net revenues6 December 31, 2013 Amount % of Total8 Year Ended December 31, 2012 Amount % of Total8 $ Increase (Decrease) % Increase (Decrease) $ 912 340 963 1,198 218 2,379 629 4,260 20 % $ 7 21 26 5 52 14 93 986 675 876 1,019 291 2,186 703 4,550 20 % $ 14 18 21 6 45 14 94 323 4,583 7 100 306 4,856 6 100 (74) (335) 87 179 (73) 193 (74) (290) 17 (273) (8)% (50) 10 18 (25) 9 (11) (6) 6 (6) (107) (22) (14) (87) (10) (111) (1) (241) 805 318 949 1,111 208 2,268 628 4,019 323 4,342 $ 85 37 30 (3) (12) 15 (6) 131 1,071 712 906 1,016 279 2,201 697 4,681 306 4,987 19 7 22 26 5 52 14 93 7 100 % $ 21 14 18 20 6 44 14 94 6 100 % $ (266) (394) 43 95 (71) 67 (69) (662) 17 (645) (25) (55) 5 9 (25) 3 (10) (14) 6 (13)% 1 Revenue from online subscriptions consists of revenue from all World of Warcraft products, including subscriptions, boxed products, expansion packs, licensing royalties, and value-added services. It also includes revenues from Call of Duty Elite memberships. 2 Downloadable content and their related revenues are included in each respective console platforms and total console. 3 Sony PlayStation includes revenues from PlayStation 2, PlayStation 3, and PlayStation 4. 4 Microsoft Xbox includes revenues from Xbox 360 and Xbox One. 5 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues. 6 Total non-GAAP net revenues presented also represents our total operating segment net revenues. 7 Revenue from other includes revenues from handheld and mobile devices, as well as non-platform specific game related revenues such as standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories. 8 The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding. 77     e s a e r c n I % ) e s a e r c e D ( e s a e r c n I $ ) e s a e r c e D ( 4 l a t o T f o % t n u o m A 4 l a t o T f o % t n u o m A d e d n E r a e Y 2 1 0 2 , 1 3 r e b m e c e D 3 1 0 2 , 1 3 r e b m e c e D % ) 0 1 ( 1 ) 6 ( 6 ) 6 ( ) 2 ( ) 0 2 ( ) 4 1 ( % ) 3 1 ( 6 2 2 ) 2 1 3 ( ) 0 9 2 ( 7 1 ) 3 7 2 ( ) 4 3 ( ) 8 2 6 ( ) 2 6 6 ( 7 1 ) 5 4 6 ( $ % 2 6 2 3 4 9 6 0 0 1 2 6 2 3 4 9 6 $ % 0 0 1 3 1 0 , 3 7 3 5 , 1 0 5 5 , 4 6 0 3 6 5 8 , 4 9 6 2 6 1 3 1 2 8 0 , 3 9 9 5 , 1 1 8 6 , 4 6 0 3 7 8 9 , 4 $ % 9 5 4 3 3 9 7 0 0 1 7 5 6 3 3 9 7 $ % 0 0 1 1 0 7 , 2 9 5 5 , 1 0 6 2 , 4 3 2 3 3 8 5 , 4 6 ) 7 4 2 ( ) 1 4 2 ( 4 5 4 , 2 5 6 5 , 1 9 1 0 , 4 3 2 3 2 4 3 , 4 $ $ l e n n a h C n o i t u b i r t s i D y b s e u n e v e R t e N P A A G d r a z z i l B d n a n o i s i v i t c A l a t o T 1 s l e n n a h c e n i l n o l a t i g i D s l e n n a h c l i a t e R s e u n e v e r t e n P A A G d e t a d i l o s n o c l a t o T n o i t u b i r t s i D s e u n e v e r d e r r e f e d n i s e g n a h c l a t o T 2 s e u n e v e R d e r r e f e D n i e g n a h C 1 s l e n n a h c e n i l n o l a t i g i D s l e n n a h c l i a t e R l e n n a h C n o i t u b i r t s i D y b s e u n e v e R t e N P A A G - n o N d r a z z i l B d n a n o i s i v i t c A l a t o T 1 s l e n n a h c e n i l n o l a t i g i D s l e n n a h c l i a t e R 3 s e u n e v e r t e n P A A G - n o n l a t o T n o i t u b i r t s i D e l b a d a o l n w o d , s e c i v r e s d e d d a - e u l a v , s e i t l a y o r g n i s n e c i l , s p i h s r e b m e m d n a s n o i t p i r c s b u s m o r f s e u n e v e r t n e s e r p e r s l e n n a h c e n i l n o l a t i g i d m o r f s e u n e v e r t e N 1 . s e c i v e d s s e l e r i w d n a , s t c u d o r p d e t u b i r t s i d y l l a t i g i d , t n e t n o c . g n i d n u o r f o t c a p m i e h t o t e u d r e f f i d y a m , d e t n e s e r p s a , s e g a t n e c r e p e s e h t f o m u s e h t e r o f e r e h T . d e t a l u c l a c s a d e t n e s e r p e r a l a t o t f o s e g a t n e c r e p e h T 4 . s e u n e v e r d e r r e f e d n i s e g n a h c f o t c a p m i e h t ) P A A G - n o n ( g n i d u l c x e d n a ) P A A G h t i w e c n a d r o c c a n i ( g n i d u l c n i s e u n e v e r t e n e d i v o r p e W 2 . s e u n e v e r t e n t n e m g e s g n i t a r e p o l a t o t r u o s t n e s e r p e r o s l a d e t n e s e r p s e u n e v e r t e n P A A G - n o n l a t o T 3 S E I R A I D I S B U S D N A . C N I , D R A Z Z I L B N O I S I V I T C A 2 1 0 2 d n a 3 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y e h t r o F N O I T A M R O F N I L A I C N A N I F ) s n o i l l i m n i s t n u o m A ( 78         e s a e r c n I % e s a e r c n I $ ) e s a e r c e D ( ) e s a e r c e D ( d e d n E r a e Y 2 1 0 2 , 1 3 r e b m e c e D 3 1 0 2 , 1 3 r e b m e c e D 3 l a t o T f o % t n u o m A 3 l a t o T f o % t n u o m A % ) 1 ( ) 7 ( ) 4 2 ( ) 6 ( ) 2 2 ( ) 2 4 1 ( ) 9 0 1 ( ) 3 7 2 ( $ % 0 5 9 1 4 0 0 1 ) 8 ( ) 4 1 ( ) 4 3 ( % ) 3 1 ( ) 8 0 2 ( ) 7 7 2 ( ) 0 6 1 ( ) 5 4 6 ( $ % 0 0 1 0 5 0 4 0 1 6 3 4 , 2 8 6 9 , 1 2 5 4 6 5 8 , 4 8 7 8 2 5 2 1 3 1 4 1 5 , 2 6 9 9 , 1 7 7 4 7 8 9 , 4 $ % 3 5 7 0 4 0 0 1 $ % 0 0 1 3 5 0 4 7 4 1 4 , 2 6 2 8 , 1 3 4 3 3 8 5 , 4 ) 8 0 1 ( ) 7 0 1 ( ) 6 2 ( ) 1 4 2 ( 6 0 3 , 2 9 1 7 , 1 7 1 3 2 4 3 , 4 $ $ n o i g e R c i h p a r g o e G y b s e u n e v e R t e N P A A G - n o N 2 s e u n e v e r t e n P A A G - n o n l a t o T a c i r e m A h t r o N c i f i c a P a i s A e p o r u E n o i g e R c i h p a r g o e G y b s e u n e v e R t e N P A A G s e u n e v e r t e n P A A G d e t a d i l o s n o c l a t o T a c i r e m A h t r o N c i f i c a P a i s A e p o r u E s e u n e v e r t e n n i s e g n a h c l a t o T a c i r e m A h t r o N c i f i c a P a i s A e p o r u E 1 s e u n e v e R d e r r e f e D n i e g n a h C 79 . g n i d n u o r f o t c a p m i e h t o t e u d r e f f i d y a m , d e t n e s e r p s a , s e g a t n e c r e p e s e h t f o m u s e h t e r o f e r e h T . d e t a l u c l a c s a d e t n e s e r p e r a l a t o t f o s e g a t n e c r e p e h T 3 . s e u n e v e r d e r r e f e d n i s e g n a h c f o t c a p m i e h t ) P A A G - n o n ( g n i d u l c x e d n a ) P A A G h t i w e c n a d r o c c a n i ( g n i d u l c n i s e u n e v e r t e n e d i v o r p e W 1 . s e u n e v e r t e n t n e m g e s g n i t a r e p o l a t o t r u o s t n e s e r p e r o s l a d e t n e s e r p s e u n e v e r t e n P A A G - n o n l a t o T 2 S E I R A I D I S B U S D N A . C N I , D R A Z Z I L B N O I S I V I T C A 2 1 0 2 d n a 3 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y e h t r o F N O I T A M R O F N I L A I C N A N I F ) s n o i l l i m n i s t n u o m A (         % ) 6 ( ) 3 7 2 ( % - ) 8 4 ( ) 7 2 ( ) 0 2 ( 1 ) 3 ( ) 1 4 3 ( ) 3 4 3 ( $ $ % ) 6 ( 6 ) 0 3 ( ) 3 1 ( ) 7 7 1 ( ) 5 8 4 ( 7 1 ) 5 4 6 ( $ % 2 6 6 2 3 % 0 0 1 ) 5 ( ) 9 7 ( % ) 0 1 ( ) 9 3 1 ( $ 2 7 0 , 3 9 0 6 , 1 6 0 3 7 8 9 , 4 ) 1 3 1 ( 6 5 8 , 4 0 7 9 7 1 7 1 1 8 9 6 , 1 ) 1 9 ( ) 6 2 1 ( ) 0 3 ( - - - 7 1 5 4 , 1 8 5 4 , 1 % 0 . 4 3 $ $ $ $ % 7 6 7 6 2 % 0 0 1 5 9 8 , 2 4 2 1 , 1 3 2 3 2 4 3 , 4 1 4 2 3 8 5 , 4 8 1 7 9 6 7 3 5 5 3 , 1 9 2 2 ) 3 2 ( ) 0 1 1 ( ) 9 7 ( ) 3 5 ( 2 7 3 , 1 9 1 3 , 1 % 2 . 1 3 e s a e r c n I % ) e s a e r c e D ( e s a e r c n I $ ) e s a e r c e D ( 5 l a t o T f o % t n u o m A 5 l a t o T f o % t n u o m A d e d n E r a e Y 2 1 0 2 , 1 3 r e b m e c e D 3 1 0 2 , 1 3 r e b m e c e D $ $ $ S E I R A I D I S B U S D N A . C N I , D R A Z Z I L B N O I S I V I T C A 2 1 0 2 d n a 3 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y e h t r o F N O I T A M R O F N I T N E M G E S ) s n o i l l i m n i s t n u o m A ( : s e u n e v e r t e n d e t a d i l o s n o c o t n o i t a i l i c n o c e R s e u n e v e r t e n f o l a r r e f e d m o r f t c e f f e t e N s e u n e v e r t e n d e t a d i l o s n o C l a t o t t n e m g e s g n i t a r e p O : s e u n e v e r 1 n o i s i v i t c A t e n t n e m g e S 3 n o i t u b i r t s i D 2 d r a z z i l B : s n o i t a r e p o m o r f e m o c n i t n e m g e S 1 n o i s i v i t c A t s o c d e t a l e r d n a s e u n e v e r t e n f o l a r r e f e d m o r f t c e f f e t e N : e s n e p x e x a t e m o c n i e r o f e b e m o c n i d e t a d i l o s n o c d n a e m o c n i g n i t a r e p o d e t a d i l o s n o c o t n o i t a i l i c n o c e R e s a h c r u P e h t o t d e t a l e r s e s n e p x e r e h t o d n a s e e F 4 s g n i c n a n i f t b e d d e t a l e r d n a n o i t c a s n a r T e m o c n i g n i t a r e p o d e t a d i l o s n o C e s n e p x e n o i t a s n e p m o c d e s a b - k c o t S s t e s s a e l b i g n a t n i f o n o i t a z i t r o m A s e l a s f o $ e s n e p x e x a t e m o c n i e r o f e b e m o c n i d e t a d i l o s n o C t e n , ) e s n e p x e ( e m o c n i t n e m t s e v n i r e h t o d n a t s e r e t n I s t n e m g e s g n i t a r e p o l a t o t m o r f n i g r a m g n i t a r e p O l a t o t t n e m g e s g n i t a r e p O 3 n o i t u b i r t s i D 2 d r a z z i l B 80 G P R O M M e h t n i s e m a g d e s a b - n o i t p i r c s b u s e n i l n o d n a s e m a g C P s e h s i l b u p ) ” d r a z z i l B “ ( s e i r a i d i s b u s s t i d n a . c n I , t n e m n i a t r e t n E d r a z z i l B — d r a z z i l B . s t n e t n o c d n a s t c u d o r p t n e m n i a t r e t n e e v i t c a r e t n i s e h s i l b u p — ) ” n o i s i v i t c A “ ( g n i h s i l b u P n o i s i v i t c A 1 2 . y r o g e t a c ) " n o i t c a s n a r T e s a h c r u P " e h t ( i d n e v i V m o r f k c o t s n o m m o c r u o f o s e r a h s n o i l l i m 9 2 4 f o e s a h c r u p e r e h t o t d e t a l e r s e s n e p x e r e h t o d n a s e e f s t c e l f e R . s t c u d o r p e r a w d r a h d n a e r a w t f o s t n e m n i a t r e t n e e v i t c a r e t n i s e t u b i r t s i d — ) ” n o i t u b i r t s i D “ ( n o i t u b i r t s i D d r a z z i l B n o i s i v i t c A 3 4 . s g n i c n a n i f t b e d d e t a l e r d n a 3 1 0 2 , 1 1 r e b o t c O n o d e t e l p m o c . g n i d n u o r f o t c a p m i e h t o t e u d r e f f i d y a m , d e t n e s e r p s a , s e g a t n e c r e p e s e h t f o m u s e h t e r o f e r e h T . d e t a l u c l a c s a d e t n e s e r p e r a l a t o t f o s e g a t n e c r e p e h T 5       d n a s t s o C l a t o T d n a l a r e n e G s e s n e p x E e v i t a r t s i n i m d A d n a s e l a S g n i t e k r a M t c u d o r P t n e m p o l e v e D - s e l a S f o t s o C - s e l a S f o t s o C l a u t c e l l e t n I y t r e p o r P s e s n e c i L e r a w t f o S s e l a S f o t s o C s e l a S f o t s o C d n a s e i t l a y o R n o i t a z i t r o m A e n i l n O - t c u d o r P - s n o i t p i r c s b u S s t s o C s e u n e v e R t e N ) 2 1 ( ) 0 1 1 ( ) 3 2 ( 1 1 2 , 3 ) 9 7 ( 7 8 9 , 2 $ 0 9 4 $ 6 0 6 $ 4 8 5 $ - ) 3 5 ( - ) 9 7 ( 8 5 3 ) 7 ( - - - - ) 3 3 ( - - $ 9 9 5 $ 1 5 5 $ $ 7 8 ) 4 ( - ) 3 2 ( - 0 6 2 ) 7 1 ( - - - - - - ) 0 1 ( ) 1 4 2 ( - - - - - - $ 7 8 1 $ 4 0 2 $ 3 5 0 , 1 $ 3 8 5 , 4 $ $ 2 7 1 $ 4 0 2 $ 3 4 0 , 1 $ 2 4 3 , 4 $ c i s a B s g n i n r a E d e t u l i D r e p s g n i n r a E e r a h S r e p e r a h S e m o c n I t e N g n i t a r e p O e m o c n I 5 9 . 0 ) 4 1 . 0 ( 7 0 . 0 1 0 . 0 5 0 . 0 4 9 . 0 $ 6 9 . 0 $ 0 1 0 , 1 $ 2 7 3 , 1 $ $ 7 0 . 0 1 0 . 0 5 0 . 0 5 9 . 0 $ 1 7 4 1 4 5 9 9 9 ) 4 1 . 0 ( ) 0 5 1 ( ) 9 2 2 ( 3 2 0 1 1 9 7 $ 5 5 3 , 1 $ - S E R U S A E M P A A G N O N O T E M O C N I T E N P A A G F O N O I T A I L I C N O C E R S E I R A I D I S B U S D N A . C N I , D R A Z Z I L B N O I S I V I T C A ) a t a d e r a h s r e p s g n i n r a e t p e c x e , s n o i l l i m n i s t n u o m A ( ) a ( ) b ( ) c ( ) d ( ) a ( ) b ( ) c ( ) d ( t b e d d e t a l e r d n a n o i t c a s n a r T e s a h c r u P e h t o t d e t a l e r s e s n e p x e r e h t o d n a s e e F s t e s s a e l b i g n a t n i f o n o i t a z i t r o m A : s s e L : s s e L s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n f o l a r r e f e d m o r f t c e f f e t e N : s s e L n o i t a s n e p m o c d e s a b - k c o t S : s s e L t n e m e r u s a e M P A A G - n o N s g n i c n a n i f 3 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y t n e m e r u s a e M P A A G t b e d d e t a l e r d n a n o i t c a s n a r T e s a h c r u P e h t o t d e t a l e r s e s n e p x e r e h t o d n a s e e F s t e s s a e l b i g n a t n i f o n o i t a z i t r o m A : s s e L : s s e L s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n f o l a r r e f e d m o r f t c e f f e t e N : s s e L n o i t a s n e p m o c d e s a b - k c o t S : s s e L t n e m e r u s a e M P A A G - n o N s g n i c n a n i f 3 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y t n e m e r u s a e M P A A G . g n i t n u o c c a e c i r p e s a h c r u p m o r f s t e s s a e l b i g n a t n i f o n o i t a z i t r o m a s t c e l f e R ) c ( . s e l a s f o t s o c d e t a l e r d n a s e u n e v e r d e r r e f e d n i e g n a h c t e n e h t s t c e l f e R ) a ( . n o i t a s n e p m o c d e s a b - k c o t s o t d e t a l e r e s n e p x e s e d u l c n I ) b ( 81 n o m m o c d r a z z i l B n o i s i v i t c A o t e l b a t u b i r t t a e m o c n i t e N . s r e d l o h y t i r u c e s g n i t a p i c i t r a p d n a s r e d l o h e r a h s n o m m o c n e e w t e b e m o c n i t e n f o n o i t a c o l l a e h t s e r i u q e r h c i h w d o h t e m s s a l c - o w t e h t o t t n a u s r u p e r a h s r e p s g n i n r a e s e t a l u c l a c y n a p m o c e h T . s g n i c n a n i f t b e d d e t a l e r d n a 3 1 0 2 , 1 1 r e b o t c O n o d e t e l p m o c ) " n o i t c a s n a r T e s a h c r u P " e h t ( i d n e v i V m o r f k c o t s n o m m o c r u o f o s e r a h s n o i l l i m 9 2 4 f o e s a h c r u p e r e h t o t d e t a l e r s e s n e p x e r e h t o d n a s e e f s t c e l f e R ) d ( 9 9 9 $ d n a n o i l l i m 1 2 6 $ f o e m o c n i t e n P A A G - n o n l a t o t o t d e r a p m o c s a 3 1 0 2 , 1 3 r e b m e c e D d e d n e r a e y d n a s h t n o m e e r h t e h t r o f n o i l l i m 6 7 9 $ d n a n o i l l i m 2 0 6 $ s a w n o i t u l i d g n i m u s s a e r a h s n o m m o c r e p s g n i n r a e P A A G - n o n e t a l u c l a c o t d e s u s r e d l o h e r a h s . y l e v i t c e p s e r , s d o i r e p e m a s e h t r o f n o i l l i m . g n i d n u o r f o t c a p m i e h t o t e u d r e f f i d y a m , d e t n e s e r p s a , s e r u s a e m e s e h t f o m u s e h T . d e t a l u c l a c s a d e t n e s e r p o s l a s i n o i t a m r o f n i e r a h s r e p s g n i n r a e P A A G - n o n d n a P A A G e h t d n a , d e t a l u c l a c s a d e t n e s e r p e r a s t n e m t s u j d a e r a h s r e p e h T             d n a s t s o C l a t o T s e s n e p x E d n a l a r e n e G e v i t a r t s i i n m d A d n a s e l a S g n i t e k r a M t c u d o r P - s e l a S f o t s o C l a u t c e l l e t n I t n e m p o l e v e D s e s n e c i L y t r e p o r P - s e l a S f o t s o C - s e l a S f o t s o C s e i t l a y o R e r a w t f o S n o i t a z i t r o m A d n a e n i l n O s n o i t p i r c s b u S - s e l a S f o t s o C s t s o C t c u d o r P s e u n e v e R t e N 0 4 ) 0 3 ( ) 6 2 1 ( 5 0 4 , 3 9 8 2 , 3 $ 1 6 5 $ 8 7 5 $ 4 0 6 $ 9 8 $ 4 9 1 $ 3 6 2 $ 6 1 1 , 1 $ 6 5 8 , 4 - ) 9 8 ( - - ) 8 ( - - ) 0 2 ( - 3 - ) 0 3 ( 6 3 ) 9 ( - 1 - - - - - - - 1 3 1 $ 2 7 4 $ 0 7 5 $ 4 8 5 $ 2 6 $ 1 2 2 $ 4 6 2 $ 6 1 1 , 1 $ 7 8 9 , 4 $ $ r e p s g n i n r a E d e t u l i D s g n i n r a E c i s a B e r a h S e r a h S r e p e m o c n I t e N g n i t a r e p O e m o c n I 1 0 . 1 7 0 . 0 9 0 . 0 2 0 . 0 8 1 . 1 $ $ 1 0 . 1 7 0 . 0 9 0 . 0 2 0 . 0 9 1 . 1 $ 9 4 1 , 1 $ 1 5 4 , 1 4 8 8 9 9 1 1 9 0 3 6 2 1 $ 0 5 3 , 1 $ 8 9 6 , 1 $ $ - S E R U S A E M P A A G N O N O T E M O C N I T E N P A A G F O N O I T A I L I C N O C E R S E I R A I D I S B U S D N A . C N I , D R A Z Z I L B N O I S I V I T C A ) a t a d e r a h s r e p s g n i n r a e t p e c x e , s n o i l l i m n i s t n u o m A ( ) a ( ) b ( ) c ( ) a ( ) b ( ) c ( . s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n d e r r e f e d n i e g n a h c t e n e h t s t c e l f e R . n o i t a s n e p m o c d e s a b - k c o t s o t d e t a l e r e s n e p x e s e d u l c n I ) a ( ) b ( . g n i t n u o c c a e c i r p e s a h c r u p m o r f s t e s s a e l b i g n a t n i f o n o i t a z i t r o m a s t c e l f e R ) c ( s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n n i l a r r e f e d m o r f t c e f f e t e N : s s e L 2 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y t n e m e r u s a e M P A A G s t e s s a e l b i g n a t n i f o n o i t a z i t r o m A : s s e L n o i t a s n e p m o c d e s a b - k c o t S : s s e L t n e m e r u s a e M P A A G - n o N s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n n i l a r r e f e d m o r f t c e f f e t e N : s s e L 2 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y t n e m e r u s a e M P A A G s t e s s a e l b i g n a t n i f o n o i t a z i t r o m A : s s e L n o i t a s n e p m o c d e s a b - k c o t S : s s e L t n e m e r u s a e M P A A G - n o N 82 . c n I d r a z z i l B n o i s i v i t c A o t e l b a t u b i r t t a e m o c n i t e N . s r e d l o h y t i r u c e s g n i t a p i c i t r a p d n a s r e d l o h e r a h s n o m m o c n e e w t e b e m o c n i t e n f o n o i t a c o l l a e h t s e r i u q e r h c i h w d o h t e m s s a l c - o w t e h t o t t n a u s r u p e r a h s r e p s g n i n r a e s e t a l u c l a c y n a p m o c e h T l a t o t e h t o t d e r a p m o c s a 2 1 0 2 , 1 3 r e b m e c e D d e d n e r a e y d n a s h t n o m e e r h t e h t r o f n o i l l i m 2 2 3 , 1 $ d n a n o i l l i m 0 7 8 $ s a w n o i t u l i d g n i m u s s a e r a h s n o m m o c r e p s g n i n r a e P A A G - n o n e t a l u c l a c o t d e s u s r e d l o h e r a h s n o m m o c . y l e v i t c e p s e r , s d o i r e p e m a s e h t r o f n o i l l i m 0 5 3 , 1 $ d n a n o i l l i m 1 9 8 $ f o e m o c n i t e n P A A G - n o n . g n i d n u o r f o t c a p m i e h t o t e u d r e f f i d y a m , d e t n e s e r p s a , s e r u s a e m e s e h t f o m u s e h T . d e t a l u c l a c s a d e t n e s e r p o s l a s i n o i t a m r o f n i e r a h s r e p s g n i n r a e P A A G - n o n d n a P A A G e h t d n a , d e t a l u c l a c s a d e t n e s e r p e r a s t n e m t s u j d a e r a h s r e p e h T         s t s o C l a t o T s e s n e p x E d n a g n i r u t c u r t s e R d n a l a r e n e G e v i t a r t s i i n m d A d n a s e l a S g n i t e k r a M t c u d o r P t n e m p o l e v e D y t r e p o r P s e s n e c i L d n a s e i t l a y o R e n i l n O - s e l a S f o t s o C n o i t a z i t r o m A s n o i t p i r c s b u S s t s o C t c u d o r P s e u n e v e R t e N - s e l a S f o t s o C s e l a S f o t s o C l a u t c e l l e t n I e r a w t f o S - - s e l a S f o t s o C ) 3 8 ( ) 3 0 1 ( 7 2 4 , 3 ) 6 2 ( ) 2 7 ( ) 2 1 ( - - ) 5 2 ( - - - $ 5 2 $ 6 5 4 $ 5 4 5 $ 9 2 6 - ) 1 ( ) 7 4 ( - ) 2 1 ( - ) 6 ( - - - - ) 0 4 ( - - - - - ) 9 6 ( - 2 7 $ 5 6 1 ) 4 2 ( $ 8 1 2 ) 8 4 ( ) 0 1 ( - ) 1 ( - - - - - - - - ) 2 ( - ) 1 1 ( - - - - ) 6 6 2 ( $ 5 5 2 $ 4 3 1 , 1 $ 5 5 7 , 4 $ 1 3 1 , 3 $ $ 6 9 3 $ 9 3 5 $ 9 8 5 $ $ 9 5 1 $ 5 5 2 $ 1 2 1 , 1 $ 9 8 4 , 4 $ 1 9 5 c i s a B e r a h S e r a h S e m o c n I t e N d e t u l i D c i s a B r e p s g n i n r a E r e p s g n i n r a E g n i t a r e p O e m o c n I 2 9 . 0 ) 3 1 . 0 ( 6 0 . 0 2 0 . 0 4 0 . 0 1 0 . 0 3 9 . 0 $ 7 0 . 0 2 0 . 0 4 0 . 0 1 0 . 0 3 9 . 0 ) 3 1 . 0 ( ) 1 5 1 ( $ 3 9 . 0 $ 5 8 0 , 1 $ 8 2 3 , 1 $ 6 7 9 1 6 4 2 1 ) 3 8 1 ( 3 0 1 6 2 2 7 2 1 $ 7 8 0 , 1 $ 8 5 3 , 1 $ - S E R U S A E M P A A G N O N O T E M O C N I T E N P A A G F O N O I T A I L I C N O C E R ) a t a d e r a h s r e p s g n i n r a e t p e c x e , s n o i l l i m n i s t n u o m A ( S E I R A I D I S B U S D N A . C N I , D R A Z Z I L B N O I S I V I T C A ) a ( ) b ( ) c ( ) d ( ) e ( ) a ( ) b ( ) c ( ) d ( ) e ( s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n n i l a r r e f e d m o r f t c e f f e t e N : s s e L 1 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y t n e m e r u s a e M P A A G s t e s s a e l b i g n a t n i f o n o i t a z i t r o m A : s s e L l l i w d o o g f o t n e m r i a p m I : s s e L n o i t a s n e p m o c d e s a b - k c o t S : s s e L g n i r u t c u r t s e R : s s e L t n e m e r u s a e M P A A G ‐ n o N s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n n i l a r r e f e d m o r f t c e f f e t e N : s s e L 1 1 0 2 , 1 3 r e b m e c e D d e d n E r a e Y t n e m e r u s a e M P A A G s t e s s a e l b i g n a t n i f o n o i t a z i t r o m A : s s e L l l i w d o o g f o t n e m r i a p m I : s s e L n o i t a s n e p m o c d e s a b - k c o t S : s s e L g n i r u t c u r t s e R : s s e L t n e m e r u s a e M P A A G ‐ n o N . s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n d e r r e f e d n i e g n a h c t e n e h t s t c e l f e R ) a ( . n o i t a s n e p m o c d e s a b - k c o t s o t d e t a l e r e s n e p x e s e d u l c n I ) b ( . g n i t n u o c c a e c i r p e s a h c r u p m o r f s t e s s a e l b i g n a t n i f o n o i t a z i t r o m a s t c e l f e R ) d ( . s n o i t a r e p o g n i h s i l b u P n o i s i v i t c A r u o o t d e t a l e r g n i r u t c u r t s e r s t c e l f e R ) c ( . l l i w d o o g f o t n e m r i a p m i s t c e l f e R ) e ( 83 . y l e v i t c e p s e r , s d o i r e p e m a s e h t r o f n o i l l i m 7 8 0 , 1 $ d n a n o i l l i m 5 2 7 $ f o e m o c n i t e n P A A G - n o n l a t o t e h t o t d e r a p m o c s a 1 1 0 2 , 1 3 r e b m e c e D d e d n e r a e y d n a s h t n o m e e r h t e h t r o f n o i l l i m 1 7 0 , 1 $ d n a n o i l l i m 5 1 7 $ s a w n o i t u l i d g n i m u s s a e r a h s n o m m o c r e p s g n i n r a e P A A G - n o n e t a l u c l a c o t d e s u s r e d l o h e r a h s n o m m o c . c n I d r a z z i l B n o i s i v i t c A o t e l b a t u b i r t t a e m o c n i t e N . s r e d l o h y t i r u c e s g n i t a p i c i t r a p d n a s r e d l o h e r a h s n o m m o c n e e w t e b e m o c n i t e n f o n o i t a c o l l a e h t s e r i u q e r h c i h w d o h t e m s s a l c - o w t e h t o t t n a u s r u p e r a h s r e p s g n i n r a e s e t a l u c l a c y n a p m o c e h T . g n i d n u o r f o t c a p m i e h t o t e u d r e f f i d y a m , d e t n e s e r p s a , s e r u s a e m e s e h t f o m u s e h T . d e t a l u c l a c s a d e t n e s e r p o s l a s i n o i t a m r o f n i e r a h s r e p s g n i n r a e P A A G - n o n d n a P A A G e h t d n a , d e t a l u c l a c s a d e t n e s e r p e r a s t n e m t s u j d a e r a h s r e p e h T             r a e Y r e v o r a e Y e s a e r c n I % ) e s a e r c e D ( , 1 3 r e b m e c e D , 0 3 r e b m e t p e S , 0 3 e n u J , 1 3 h c r a M 2 1 0 2 2 1 0 2 2 1 0 2 2 1 0 2 d e d n E s h t n o M e e r h T r a e Y r e v o r a e Y e s a e r c n I % ) e s a e r c e D ( d e d n E s h t n o M e e r h T , 1 3 r e b m e c e D , 0 3 r e b m e t p e S , 0 3 e n u J , 1 3 h c r a M , 1 3 r e b m e c e D 1 1 0 2 1 1 0 2 1 1 0 2 1 0 2 0 1 0 2 % 5 1 8 5 1 1 4 1 7 2 6 7 9 9 4 9 $ 1 2 2 2 1 1 0 1 $ 3 9 7 1 6 7 3 7 1 7 9 7 5 4 3 , 1 9 1 2 , 1 3 4 1 , 1 $ 4 5 1 $ % ) 4 1 ( 8 6 4 1 2 7 9 6 7 9 1 ) 5 1 ( ) 1 3 ( ) 6 2 ( % 5 4 2 7 2 , 1 $ 8 4 1 , 1 $ 4 6 0 , 1 $ 6 9 8 $ % ) 1 3 ( 5 2 0 5 8 5 2 8 2 5 9 2 7 0 8 8 $ 6 4 9 2 7 1 $ ) 8 7 ( 4 1 $ 4 3 1 4 $ 3 9 9 1 2 ) 2 9 ( 0 3 1 2 7 9 $ w o l F h s a C g n i t a r e p O s e r u t i d n e p x E l a t i p a C h s a C e e r F P A A G - n o N a t a D w o l F h s a C 1 w o l F 8 6 6 7 9 8 7 9 5 9 0 , 1 1 3 2 , 1 3 8 2 , 1 6 7 3 , 1 $ 7 2 0 , 1 $ 5 5 1 , 1 $ 4 9 1 , 1 $ 9 7 2 , 1 $ - w o l F h s a C g n i t a r e p O 2 M T T - s e r u t i d n e p x E l a t i p a C 2 M T T h s a C e e r F P A A G - n o N 2 M T T - w o l F 84 S E I R A I D I S B U S D N A . C N I , D R A Z Z I L B N O I S I V I T C A N O I T A M R O F N I L A I C N A N I F L A T N E M E L P P U S ) s n o i l l i m n i s t n u o m A ( . . ) s t e s s a e l b i g n a t n i f o n o i t i s i u q c a r o f t n e m y a p s e d u l c n i h c i h w ( s e r u t i d n e p x e l a t i p a c s u n i m w o l f h s a c g n i t a r e p o s t n e s e r p e r w o l f h s a c e e r f P A A G - n o N 1 . s h t n o m e v l e w t g n i l i a r t s t n e s e r p e r M T T 2 r a e Y r e v o r a e Y e s a e r c n I % ) e s a e r c e D ( , 1 3 r e b m e c e D , 0 3 r e b m e t p e S , 0 3 e n u J , 1 3 h c r a M 3 1 0 2 3 1 0 2 3 1 0 2 3 1 0 2 d e d n E s h t n o M e e r h T % ) 0 1 ( ) 1 4 ( ) 9 ( ) 6 ( 1 4 7 5 8 4 8 2 8 4 6 2 , 1 0 6 3 , 1 2 3 5 , 1 6 1 5 , 1 6 1 0 8 8 4 6 8 $ ) 0 5 ( 2 2 ) 2 7 ( $ 9 1 9 0 1 0 9 $ 7 1 5 2 3 8 0 3 $ % ) 6 ( 0 9 1 , 1 $ 5 7 2 , 1 $ 8 4 4 , 1 $ 4 3 4 , 1 $ w o l F h s a C g n i t a r e p O s e r u t i d n e p x E l a t i p a C h s a C e e r F P A A G - n o N a t a D w o l F h s a C 1 w o l F - w o l F h s a C g n i t a r e p O 2 M T T - s e r u t i d n e p x E l a t i p a C 2 M T T h s a C e e r F P A A G - n o N 2 M T T - w o l F         e v l e w T g n i l i a r T g n i d n E s h t n o M 3 1 0 2 , 1 3 r e b m e c e D 3 1 0 2 , 1 3 r e b m e c e D 3 1 0 2 , 0 3 r e b m e t p e S 3 1 0 2 , 0 3 e n u J 3 1 0 2 , 1 3 h c r a M 2 5 9 0 3 8 0 1 0 1 0 , 1 9 7 4 , 1 ) 9 2 2 ( 0 1 1 9 7 9 3 4 , 1 $ 4 7 1 $ $ 2 5 9 5 0 4 5 2 3 9 0 5 4 3 8 1 6 8 8 $ 6 5 4 0 1 1 2 1 9 ) 2 3 ( 5 2 2 6 6 4 1 $ 9 3 1 $ 8 6 2 $ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A D T I B E d e t s u j d A $ - - - 4 2 3 6 0 1 3 2 3 5 4 4 2 ) 8 3 3 ( - - - $ ) 2 ( 6 5 4 3 3 1 4 2 1 1 6 6 2 ) 9 6 3 ( - - - . . . . . . . . ) a ( s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n f o l a r r e f e D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ) b ( e s n e p x e n o i t a s n e p m o c d e s a b - k c o t S e s a h c r u P e h t o t d e t a l e r s e s n e p x e r e h t o d n a s e e F . . . . . . . . . . . . . . . . . . ) c ( s g n i c n a n i f t b e d d e t a l e r d n a n o i t c a s n a r T $ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ) s s o L ( e m o c n I t e N P A A G . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . t e n , e s n e p x E / ) e m o c n I ( t s e r e t n I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . s e x a t e m o c n i r o f ) t i f e n e B ( n o i s i v o r P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . n o i t a z i t r o m a d n a n o i t a i c e r p e D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A D T I B E 85 n o d e t e l p m o c ) " n o i t c a s n a r T e s a h c r u P " e h t ( i d n e v i V m o r f k c o t s n o m m o c r u o f o s e r a h s n o i l l i m 9 2 4 f o e s a h c r u p e r e h t o t d e t a l e r s e s n e p x e r e h t o d n a s e e f s t c e l f e R ) c ( . s g n i c n a n i f t b e d d e t a l e r d n a 3 1 0 2 , 1 1 r e b o t c O . s e l a s f o t s o c d e t a l e r d n a s e u n e v e r t e n d e r r e f e d n i e g n a h c t e n e h t s t c e l f e R ) a ( . n o i t a s n e p m o c d e s a b - k c o t s o t d e t a l e r e s n e p x e s e d u l c n I ) b ( . g n i d n u o r f o t c a p m i e h t o t e u d r e f f i d y a m , d e t n e s e r p s a , s r e t r a u q r u o f e h t f o m u s e h t , e r o f e r e h T . d e t a l u c l a c s a d e t n e s e r p e r a s t n u o m a s h t n o m e v l e w t g n i l i a r T 3 1 0 2 , 1 3 r e b m e c e D g n i d n E s h t n o M e v l e w T g n i l i a r T e h t r o F S E I R A I D I S B U S D N A . C N I , D R A Z Z I L B N O I S I V I T C A A D T I B E d e t s u j d A d n a A D T I B E ) s n o i l l i m n i s t n u o m A (     annual rePOrt 2013 CORPORATE INFORMATION BOARD OF DIRECTORS Robert J. Corti Chairman, Avon Foundation Brian Hodous Chief Customer Officer, Activision Blizzard Humam Sakhnini Chief Strategy and Talent Officer, Activision Blizzard Chris B. Walther Chief Legal Officer, Activision Blizzard SPECIAL ADVISOR Michael Griffith Vice Chairman, Activision Blizzard TRANSFER AGENT Continental Stock Transfer & Trust Company 17 Battery Place New York, New York 10004 (800) 509-5586 AUDITOR PricewaterhouseCoopers LLP Los Angeles, California CORPORATE HEADqUARTERS Activision Blizzard, Inc. 3100 Ocean Park Boulevard Santa Monica, California 90405 (310) 255-2000 Brian G. Kelly Chairman of the Board, Activision Blizzard Robert A. Kotick President and Chief Executive Officer, Activision Blizzard Barry Meyer Former Chairman and CEO, Warner Brothers Entertainment Robert J. Morgado Former Chairman and CEO, Warner Music Group Peter Nolan Managing Partner, Leonard Green & Partners, L.P. Richard Sarnoff Senior Advisor, Kohlberg Kravis Roberts & Co. Elaine Wynn Director, Wynn Resorts OFFICERS Robert A. Kotick President and Chief Executive Officer, Activision Blizzard Thomas Tippl Chief Operating Officer, Activision Blizzard Dennis M. Durkin Chief Financial Officer, Activision Blizzard Eric Hirshberg President and Chief Executive Officer, Activision Publishing Mike Morhaime President and Chief Executive Officer, Blizzard Entertainment m o c . s r o n n o c - n a r r u c . w w w / . c n I , s r o n n o C & n a r r u C y b n g i s e D t r o p e R l a u n n A DOMESTIC OFFICES WORLD WIDE WEB SITE www.activisionblizzard.com E-MAIL IR@activisionblizzard.com ANNUAL MEETING June 5, 2014, 9:00 am PDT Equity Office 3200 Ocean Park Boulevard Santa Monica, California 90405 ANNUAL REPORT ON FORM 10-K Activision Blizzard’s Annual Report on Form 10-K for the calendar year ended December 31, 2013 is avail- able to shareholders without charge upon request by calling our Investor Relations department at (310) 255-2000 or by mailing a request to our Corporate Secretary at our corporate headquarters. NON-INCORPORATION Portions of the Company’s 2013 Form 10-K, as filed with the SEC, are included within this Annual Report. Other than these portions of the Form 10-K, all other portions of this Annual Report are not “filed” with the SEC and should not be deemed so. Austin, Texas Bloomington, Minnesota Bothell, Washington Carlsbad, California Dallas, Texas Eden Prairie, Minnesota El Segundo, California Foster City, California Fresno, California Irvine, California Los Angeles, California Menands, New York Middleton, Wisconsin New York, New York Novato, California Portland, Maine Rogers, Arkansas San Francisco, California Santa Clara, California Santa Monica, California Woodland Hills, California INTERNATIONAL OFFICES Birmingham, United Kingdom Burglengenfeld, Germany Cantoni, Italy Copenhagen, Denmark Cork, Ireland Dublin, Ireland Hong Kong SAR, China Leamington Spa, United Kingdom Leeds, United Kingdom Madrid, Spain Mexico City, Mexico Mississauga, Canada Munich, Germany Paris, France Quebec City, Canada São Paulo, Brazil Schiphol, The Netherlands Seoul, South Korea Shanghai, China Singapore Stockholm, Sweden Stockley Park, United Kingdom Sydney, Australia Taipei, Region of Taiwan Vancouver, Canada Venlo, The Netherlands Versailles, France Warrington, United Kingdom a c t i v i s i o n b l i z z a r d 2 0 1 3 a n n u a l r e p o r t 3100 Ocean Park BOulevard Santa MOnica, califOrnia 90405 t: (310) 255-2000 f: (310) 255-2100 www.activiSiOnBlizzard.cOM ® ® 

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