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Advanced Medical Solutions Group plc

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FY2014 Annual Report · Advanced Medical Solutions Group plc
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Annual Report 2014

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Creating growth, 
innovation and value

 
 
 
 
 
 
 
 
A leading developer and 
manufacturer of innovative and 
technologically advanced products 
for the global surgical, woundcare 
and wound closure markets.

Company Overview

Governance

01  Highlights 2014
02  At a Glance
04 Our Global Network
06  Our Vision and Strategy
07  Our Business Model
08  Strategy in Action

08  Growth
09  Innovation
10  Value

Strategic Report

11  Strategic Review
13  Divisions

13  Branded Direct
14  Branded Distributed
15  OEM
16  Bulk Materials

16  Operations
17  Corporate Social Responsibility
18  Chairman’s Statement
20  Chief Executive’s Statement
24  Financial Review
28   Board of Directors 
30  Senior Management

31  Directors’ Report
35  Remuneration Report
39   Corporate Governance Report
43  Independent Auditor’s Report

Financial Statements

44   Consolidated Income Statement
44   Consolidated Statement  
of Comprehensive Income
45   Consolidated Statement  
of Financial Position
46   Consolidated Statement  
of Changes in Equity
47   Consolidated Statement  

of Cash Flows

48   Notes Forming Part of the 

Consolidated Financial Statements

77  Company Balance Sheet
78   Notes to the Company  
Financial Statements

81  Five Year Summary
82  Notice of Meeting
85  Advisors

Highlights 2014

GROUP REVENUE (£m)

63.0

59.5

52.6

31.9

34.4

Financial

Group revenue (£ million)

Operating margin (%)

Adjusted2 profit before tax (£ million)

Profit before tax (£ million)

Adjusted2 diluted earnings per share (p)

Diluted earnings per share (p)

10

11

12

13

14

Net cash (£ million)

01

2014 

2013 

Reported 
growth

Growth at 
constant 
currency1

63.0

24.1

15.6

15.2

6.26

6.08

17.3

59.5

6%

9%

23.1

100bps

13.5

13.1

5.64

5.45

5.3

15%

16%

11%

12%

226%

–

–

–

–

–

–

ADJUSTED2 PROFIT 
BEFORE TAX (£m)

13.5

12.1

6.6

5.3

 – New five-year, £30 million, multi-currency, revolving credit facility agreed 

 – Proposed final dividend of 0.48p per share, making a total dividend for the 

15.6

year of 0.70p (2013: 0.60p), up 16.7%

Business

10

11

12

13

14

 – Good revenue growth across the major Business Units

•  Branded Direct up 3% to £23.6 million (2013: £22.9 million), and up 6% at 

constant currency

•  Branded Distributed up 17% to £10.2 million (2013: £8.8 million), and up 24% 

at constant currency

ADJUSTED2 DILUTED 
EARNINGS PER SHARE (p)

•  OEM up 7% to £25.3 million (2013: £23.6 million), and up 9% at constant 

currency

5.64

5.30

4.28

3.77

6.26

•  Bulk Materials down 7% to £3.9 million (2013: £4.2 million), and down 4% at 

constant currency

 – Strong performance in the US with LiquiBand® tissue adhesive range

•  Revenues up 43% at constant currency to £4.1 million

•  As at 31 December 2014, market share by volume increased to 19% (July 
2014: 18%) in the non-hospital market and to 7% (July 2014: 6%) in the 
hospital segment

10

11

12

13

14

 – ActivHeal® continued to make good progress in the NHS, with an 8% increase 

in revenues and increase in market share to 7% (2013: 5%)

NET CASH/(DEBT)3 
(£m)

17.3

 – Steady progress with RESORBA® brands in Germany, resulting in 4% growth at 

constant currency

 – Silver alginate revenues increased by 10% at constant currency to £13.1 million 

(2013: £12.1 million)

3.9

5.3

 – Hernia mesh fixation device LiquiBand® Fix8™ successfully launched

(5.5)

(13.4)

10

11

12

13

14

1.  Constant currency removes the effect of currency movements by re-translating the current 

period’s performance at the previous period’s exchange rates

2.  All items are shown before exceptional items which were charged and in 2014 were £nil  

(2013: £nil) and before amortisation of acquired intangible assets which, in 2014, were  
£0.4 million (2013: £0.4 million) as defined in the financial review. In 2010 they were £1.0m, 
in 2011 £1.8m and in 2012 £0.8m

3.  Net debt is defined as financial liabilities and bank loans less cash and cash equivalents plus 

short-term investments

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 201402

At a Glance

The Group operates through four Business Units which are each responsible for 
their respective sales, marketing and Research and Development (R&D) activities. 
Each Business Unit focuses on a different strategic route to market.

Our Business Units

Branded  
Direct
Direct sales of AMS Group 
brands: ActivHeal®, 
LiquiBand® and RESORBA®, 
through our own sales teams 
in Germany, UK and Czech 
Republic.

Branded 
Distributed
Sales of AMS Group brands: 
LiquiBand® and RESORBA®, 
through our global network 
of distributors.

More on  
page 13

More on  
page 14

OEM
Sales of finished  
products to 
our OEM partners.

Bulk 
Materials
Sales of bulk materials  
to converters and  
healthcare companies.

More on  
page 15

More on  
page 16

Company Overview Advanced Medical Solutions Group plc  Annual Report 201403

The Group is involved in the design, development, manufacture and distribution 
of novel, high performance materials for use in advanced woundcare products 
and surgical dressings as well as medical adhesives and sutures for closing and 
sealing tissue.

AMS Products and Markets

TOPICAL
ADHESIVES

SILVER
ALGINATES

SUTURES

Surgical

INTERNAL 
ADHESIVES

R&D

NEW
TECHNOLOGIES

Advanced  
Woundcare

FOAM

HAEMOSTATS

ALGINATES

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Surgical market:• Market size $7bn – growing approximately 4–5% per annum• Sutures – 45% of total market• Tissue adhesives – growing at 8% per annum• US – dominant market for tissue adhesivesAdvanced woundcare market:• Global advanced woundcare market $3.2bn – growing at 2-3% per annum• Focus on moist wound healing – faster, less pain and scarring• Treatment of chronic wounds (e.g. ulcers, pressure sores) – link to diabetes and obesity04

Our Global Network

U.S.
Branded 
Distributed
We sell LiquiBand® in  
the U.S. through our 
distributors in the U.S.

OEM
We sell to our partners  
in the U.S.

OUR PRODUCTS ARE SOLD IN  
65 COUNTRIES WORLDWIDE.

Company Overview Advanced Medical Solutions Group plc  Annual Report 201405

Europe
Branded Direct
We sell directly in the U.K., 
Germany and Czech Republic 
through our own sales forces.

Branded Distributed
We sell our LiquiBand® and 
RESORBA® brands through 
our network of distributors 
where we do not have our 
own sales force.

OEM & Bulk
We sell to our partners who sell 
globally or nationally.

RoW
Branded Distributed
We sell LiquiBand® and 
RESORBA® through our 
distributors in RoW.

OEM
We sell to partners who sell 
globally or nationally.

SIX MANUFACTURING 
FACILITIES IN 
EUROPE WITH 
HEADQUARTERS  
IN THE U.K.

Manufacturing

Sales office

1

Winsford, U.K. HQ: 
Woundcare 
manufacturing,
R&D, sales & 
marketing

2
Plymouth, U.K.: 
tissue adhesives 
manufacturing, 
R&D, sales & 
marketing

3
Etten Leur, 
Netherlands:
bulk foam 
roll-stock 
manufacturing, 
sales

4
Nuremberg, 
Germany:
haemostats 
manufacturing, 
R&D, sales & 
marketing

5
Domazlice, Czech 
Republic:
RESORBA® 
sutures 
manufacturing, 
sales

6
Neustadt, 
Germany:
sutures 
manufacturing

7
Moscow, Russia:
sales

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 201406

Our Vision and Strategy

To become the best developer, producer, and supplier of innovative medical 
devices in the areas of accelerating healing and managing wounds,  
minimising adverse surgical outcomes and sealing and closing tissue.

Market Outlook

There is a rising incidence of both chronic and acute wounds. Predisposing factors are on the increase such 
as obesity, diabetes and old age. There is also an increasing demand from emerging healthcare markets.

A continuing trend towards minimally invasive surgery further provides opportunities for innovations and 
market growth. Healthcare economics demand cost-effective product solutions. AMS’s mission is to meet 
these needs.

Our Strategy for Growth

•  Add value for payors in advanced woundcare and surgical markets
•  Increase direct distribution of surgical products through AMS sales forces in target markets
•  Continue to drive geographic expansion
•  Enhance product portfolio, technologies and pipeline through investment in in-house R&D,  

acquisitions and in-licensing

Our Brands

ActivHeal®

LiquiBand®

RESORBA®

AMS’s brand of advanced 
woundcare products sold to the 
NHS in the U.K. providing significant 
cost savings to the payor without 
compromising on clinical 
effectiveness.

The Group’s range of medical 
adhesives, based on cyanoacrylate. 
The Group has a range of 
formulations and applicators  
and now has approval to use  
the adhesive internally for hernia 
mesh fixation.

The Group’s comprehensive range 
of sutures, approved for use in 
Europe. Approval to sell the sutures 
in the U.S. is currently being 
obtained.

The Group also has a range of 
haemostats approved for use in 
Europe.

Company Overview Advanced Medical Solutions Group plc  Annual Report 2014REPAIR AND REGENERATE07

Our Business Model

Our advanced woundcare and surgical products are sold both under our brands 
and also to our OEM partners.

Surgical

Woundcare

CHANNELS

BRANDED

THIRD PARTY

DIRECT

DISTRIBUTED

OEM

BULK

DIRECT SALES 
TEAMS IN GERMANY, 
U.K. & CZECH 
REPUBLIC

GLOBAL NETWORK 
OF >100 
DISTRIBUTION 
PARTNERS 
(ALL SALES MADE IN RUSSIA 
ARE INCLUDED IN THIS 
BUSINESS UNIT)

GLOBAL ADVANCED 
WOUNDCARE 
CUSTOMER BASE

CONVERTORS, 
PACKERS, 
ADVANCED 
WOUNDCARE 
PARTNERS

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014REPAIR AND REGENERATE08

Strategy in Action

Growth

Expanding our global presence

We are working on obtaining approval to  
supply our RESORBA® sutures and haemostats into 
the U.S.. We have received approval for one type of 
suture into the U.S. market and are on target for 
the remainder of the range to be approved in 2015.

We expect to sell our sutures and haemostats 
through our Branded Distributed and OEM 
Business Units.

Regulatory approval for LiquiBand® in China is 
progressing and we expect approval in 2015.

Revenues of our LiquiBand® tissue adhesive range into 
the U.S. have grown by 43%* at constant currency against 
the prior year. We now have a total market share by 
volume of 9% of the U.S.; the largest market for tissue 
adhesives. Our market share by volume in the hospital 
market is 7% and 19% in the non-hospital market.

CASE STUDY 
U.S. success with 
LiquiBand®

“Since 2010 McKesson Medical Surgical and AMS 
have partnered to provide our customers with 
quality, savings and innovation via the Liquiband 
range of topical adhesives. The inclusion of AMS’ 
products in our McKesson Brands private-label 
portfolio has clearly benefitted our customers and, 
in turn, helped us exceed our sales expectations. 
We are very pleased with our ongoing partnership 
and look forward to strong future growth with AMS 
across the entire U.S. market.” 

Stanton McComb, 
President, McKesson Medical Surgical

LIQUIBAND®  
REVENUE IN U.S.

£4.1m

+43%* on 2013

*at constant currency

History of LiquiBand® in the US
•  Approval to market LiquiBand® in the U.S. received December 2009
•  Launched product into U.S. in 2010. Market volume share of 5% obtained at the end of year
•  Market volume share of 5% in hospital sector and 8% non-hospital market obtained at the end of 2011
•  2012 – Market volume share in non-hospital market increased to 13%. Market volume share in hospital 

market slipped to 4%

•  2013 – Renegotiated distributor contracts. Strengthened partner position and gained approval for new 

LiquiBand® formulations

•  2014 – Gains in market volume share in both hospital and non-hospital market. Total market share by 
volume 9%. Market volume share in hospital market 7%, market share in non-hospital market 19%

Company Overview Advanced Medical Solutions Group plc  Annual Report 201409

Innovation

Designing and developing leading products

The launch of our hernia mesh fixation 
LiquiBand® Fix8™ device was an important 
development for the Group as it was our first 
approval for an internal application of tissue 
adhesives. 

LiquiBand® tissue adhesives
We’re extending our applications of tissue adhesives 
for internal use beyond that of hernia mesh fixation. 
LiquiBand® Fix8™ is approved for use in Europe and 
we are looking to get approval in the U.S., opening up 
the opportunity to the larger U.S. market.

It opens up potential new markets as we seek 
to extend the use of our tissue adhesives to 
other internal procedures.

We continue to work on improving our base formulations 
as well as our application to ensure our tissue adhesives 
meet the needs of our users.

Foam dressings
We are well advanced in extending our foam range to 
include both an antimicrobial and an atraumatic foam. 
Approvals are expected soon, with products launching 
later this year.

Collagens
We continue to improve the attributes of our collagens 
and are working on an enhanced collagen cone that 
brings benefits to oral surgery.

We are also developing new antibiotic haemostats that 
will have applications in surgical procedures.

CASE STUDY 
Hernia Mesh Fixation E.U.  
Expansion

“LiquiBand® Fix8™ was developed to enable a controlled delivery 
of an exact amount of adhesive where it is needed and to prevent 
unintentional dripping. Each click of the trigger sets 0.0125g of 
adhesive free. Altogether there are 33 ‘stamp-like’ drops. The 
property of the instrument tip material allows direct, atraumatic 
contact with mesh and underlying tissue when applying the glue 
without immediate polymerisation and obstruction of the tip. The 
simple instrument handling allows for a precise application, up 
to 105˚ angle. With a high viscosity of glue and an easy to use 
applicator, even a surgeon in his early learning curve can fix the 
hernia mesh fast and safely with LiquiBand® Fix8™.”

Jan F. Kukleta, MD, FMCH
Facharzt f. Chirurgie, spez. 
Viszeraichirurgie
Grossmuensterplatz 9
CH-8001 Zurich

Jan F. Kukleta is a member of the 
International Endoscopic Hernia Society and 
developed Guidelines for laparoscopic 
(TAPP) and endoscopic (TEP) Treatment  
of hernias 2011 – 2014.

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 201410

Strategy in Action continued

Value

Offering cost-effective product solutions

ACTIVHEAL®  
REVENUES

£6.0m

+8% on 2013

The demand for healthcare continues  
to increase worldwide. With ageing 
populations and the increased prevalence  
of chronic illness as well as greater 
expectation of an active lifestyle, healthcare 
budgets are continually being stretched.  
By offering cost-effective product solutions 
without compromising on clinical outcomes, 
our proposition is compelling.

ActivHeal®
ActivHeal® is our brand of advanced woundcare 
dressings that we sell to the NHS. Within this 
range are aquafibers, foams, alginates, hydrogels 
and hydrocolloids.

We provide support and education. Our free, 
on-line education modules are approved by the 
University of Chester and cover a variety of 
woundcare subjects.

CASE STUDY 
ActivHeal®

“ActivHeal® offers a comprehensive range of 
products that have provided significant savings  
to the Trust, without compromising patient care. 
The clear and unambiguous packaging, together 
with the bespoke education and support 
provided to our staff, has ensured that the 
implementation of ActivHeal® products has  
been seamless and problem free”.

Cherith Haythornthwaite
Clinical Improvement Manager,
Blackpool Victoria Hospitals  
NHS Foundation Trust

Company Overview Advanced Medical Solutions Group plc  Annual Report 20141111

Strategic Review

Business Model
The Group is primarily involved in the 
design, development, manufacture 
and distribution of novel, high 
performance materials for use in 
advanced woundcare products and 
surgical dressings as well as medical 
adhesives and sutures for closing and 
sealing wounds. The Group distributes 
its products to the global device 
market by selling to healthcare 
companies and distributors as well as 
selling directly into the hospital and 
dental markets in Germany, Czech 
Republic, Russia and to the NHS in 
the U.K.

Legal and IT which are Group 
functions. There are harmonised 
policies, processes and procedures, 
across the Group.

This business structure provides 
clarity on accountability and 
responsibility and clear lines for 
decision making that supports the 
growth of the Group. 

While each of the Business Units 
have objectives and risks specific to 
that Business Unit, there are some 
risks that are common throughout 
the Group. 

The Group’s strategy is to:
•  Innovate, design and develop 

market leading products

•  Leverage our existing routes as well 
as accessing new routes to market

•  Grow both our OEM partner 
business and our own brands
•  Not be over-reliant on any one 

partner or market

•  Drive operational efficiency 
improvements and eliminate 
non-value added activities
•  Make selective acquisitions 

that provide commercial and 
technological synergies

The Group operates through four 
Business Units: Branded Direct, 
Branded Distributed, OEM, and Bulk 
Materials which are each responsible 
for their respective sales, marketing 
and R&D activities and focus on a 
strategic route to market. The Business 
Units are supported by Operations, 
Regulatory and Quality, HR, Finance, 

Principal Risks and Uncertainties 
for the Group 
Global Economic Conditions
The general economic conditions in 
a number of geographies, including 
the U.K. and Europe, are such that 
governments are looking to reduce 
spend on public services, including 
spend on healthcare, while other 
governments, such as in the U.S., 
are raising taxes from medical device 
companies to help pay for the services 
they are providing. Both of these 
actions have the potential to reduce 
demand. However, with ageing 
populations suffering from health 
problems and obesity leading to 
increased chronic illnesses, the 
incidence of chronic wounds which 
are treated with advanced woundcare 
products continues to increase. Both 
the developed world and developing 
economies are experiencing increasing 
demand for surgery to treat health 
problems as well as expecting to lead 

longer and more active lives increasing 
the need for surgical products. Overall, 
demographics are beneficial for the 
Group. The Group has a widespread 
geographical market coverage and a 
diverse customer base which helps to 
minimise the impact of any single one 
adverse event in any region or with 
any one customer.

Pricing Pressures and 
Commoditisation of Products
There are pricing pressure risks and 
continued competition from other 
products. The Group tries to provide 
differentiated products which are 
patented or covered by know-how 
whenever possible as well as 
providing a complete service to 
its customers to mitigate this risk. 

Regulatory Risk
The Group is subject to various 
regulatory requirements. With 
regulations becoming increasingly 
stringent there is always an element 
of compliance risk. Failure to achieve 
regulatory approval could result in 
the inability of the Group to supply 
goods into a market. To mitigate this 
risk the Group has a stringent 
compliance regime in place, is 
regularly audited by BSI (British 
Standards Institution) and TÜV 
(Technischer Überwachungsverein), 
as well as regulatory bodies in other 
countries.

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20141212

Strategic Review continued

Product Quality Risk
The Group operates in highly 
regulated markets with strict quality 
requirements. Any quality failure 
involving the Group’s products could 
lead to the loss of reputation, loss of 
revenues, the loss of a customer, recall 
costs as well as sanctions from a 
regulator. To mitigate this, the Group 
operates within a strictly controlled 
Quality Management System. 

Development Risk
The Group continues to invest in R&D 
to develop its next generation of 
products. Not all research leads to 
successful new products but the 
Group believes that by monitoring 
progress against key milestones in a 
stage gate process it avoids 
excessive expenditure on projects 
that do not deliver a viable product. 

There is also a risk that the Group will 
not identify a new technology or 
opportunity before its competitors 
and will miss an opportunity to gain 
competitive advantage. The Business 
Unit structure provides focus on the 
market reducing the risk of missed 
opportunities.

Finance Risk
The Group is subject to various 
financial risks and the following are 
considered the most significant. 
Currently the Group has no 
borrowings and over £17m of cash, 
so does not consider liquidity or 
interest rates to be a significant risk. 

Currency
The Group’s main currency exposure 
is to the U.S. dollar and to the Euro. 
The Group’s policy is to hedge 
significant transaction exposure by 
using forward contracts and options. 
The Group aims to have 70% of its 
estimated transactional exposure for 
the next twelve months on a rolling 
basis hedged. Its currency exposure 
is reviewed regularly.

In 2014, 18% of the Group’s sales were 
in U.S. dollars and 34% of its sales 
were in Euros. If in 2014, the average 
U.S. dollar rate had depreciated 
against sterling by an additional 10%, 
there would have been a £1.2 million 
(2013: £1.0 million) adverse impact on 
revenue and the gross margin and 
profit would have been reduced by 
50bps (2013: 60bps).

Euro impact is minimal as a 
significant proportion of our 
revenues are naturally hedged 
against our Euro cost base.

Credit Risk
The Group assesses the risk of 
contracting with each customer and 
sets credit limits which are carefully 
monitored. If a significant risk is 
identified, credit facilities are 
withdrawn and transactions are 
carried out on a cash before delivery 
basis. If a key partner was 
significantly affected by a difficult 
trading environment this would have 
a short-term impact on the Group.

Cost Pressures
The Group estimates that if material 
prices had increased by a further 5% 
in 2014 and the Group had been 
unable to pass the increase on, there 
would have been a negative impact of 
£0.7 million (2013: £0.6 million) to the 
cost and the gross margin would have 
reduced by 110bps to (2013: 100bps).

In 2014, if the average Euro rate had 
depreciated against sterling by an 
additional 10%, there would have 
been a £2.2 million (2013: £2.2 
million) adverse impact on revenue 
and the gross margin and profit 
would have been reduced by 0bps 
(2013: 10bps).

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 2014Divisions

1313

Branded Direct

The Branded Direct Business Unit is 
responsible for driving sales of our 
own brands: ActivHeal®, LiquiBand® 
and RESORBA® to end users in the 
U.K., Germany and Czech Republic 
where the Group has its own sales 
teams. This Business Unit is also 
responsible for directing R&D for 
sutures and collagens which 
comprise the major part of this 
Business Unit’s revenues.

ActivHeal® is the Group’s brand of 
advanced woundcare dressings that 
it sells into the NHS in the UK. The 
proposition of this brand is that it 
provides a range of ‘good value’, 
advanced woundcare dressings that 
deliver cost savings to the NHS 
without compromising on clinical 
outcomes or patient care. The 
ActivHeal® range is supported by a 
dedicated team of experienced 
healthcare professionals and by 
online education modules that 
provide training on the treatment of 
wounds. With the NHS continuing to 
operate under budgetary constraints 
ActivHeal® provides a good growth 
opportunity for the Group.

The LiquiBand® range of medical 
adhesives and sealants, based on 

cyanoacrylate, is used to close and 
protect wounds in a safe and secure 
way. In the U.K., LiquiBand® is well 
recognised in the majority of 
Accident & Emergency (A&E) units 
where its high strength attribute 
makes it the product of first choice 
for closing trauma wounds. We are 
now also selling LiquiBand® into the 
Operating Room (OR) in the U.K. 
where it is used to make the final 
topical skin closure following the 
surgical procedure. LiquiBand® is 
sold for use in the OR in Germany. 
Until recently our LiquiBand® 
products have only been approved 
for topical use. In May 2014, however, 
we received approval to use 
LiquiBand® internally for hernia mesh 
fixation. We have now launched 
LiquiBand® Fix8™ with both our 
German and U.K. sales forces and 
expect to report further progress 
on this in 2015.

RESORBA®’s suture range includes 
several brands such as CAPROLON®, 
GLYCOLON®, MOPYLEN® and 
RESOPREN® that are sold into 
hospitals, private practices and 
to oral surgeons. RESORBA®’s 
haemostat range includes 
KOLLAGEN-resorb and GENTA-

COLL-resorb. The latter is a very 
pure collagen that includes the 
antibiotic gentamicin for use in 
wounds where there is a high risk of 
infection. Combining the suture and 
collagen technologies, RESORBA® 
has developed products and brands 
that are particularly applicable to  
the oral surgery market, e.g. 
PARASORB® Sombrero® is a 
collagen cone used for dental 
implants. Our model of providing 
‘good value’ ranges to the NHS is 
applicable to our RESORBA® suture 
range and we are actively working to 
promote our RESORBA® products 
within the NHS.

We are also aiming to extend the use 
of RESORBA®’s sutures within the 
German hospital system.

REVENUE

+6%*

to £23.6m

* at constant currency

Strategy
The strategy is to increase market share of the Group’s brands in the U.K., Germany and the Czech Republic through the 
Group’s direct sales teams by:

ActivHeal®:

LiquiBand®:

RESORBA®:

•   Ensuring ActivHeal® is included on 

•   Increasing the usage in the OR in U.K. 

•   Ensuring that RESORBA® is included in 

relevant NHS tenders

•   Extending the ranges used in hospitals 

where ActivHeal® is listed

•   Converting new hospitals to ActivHeal®
•   Extending the range of dressings offered, 
e.g. the new antimicrobial and atraumatic 
foam dressings will be included in the 
ActivHeal® range

through the new U.K. surgical sales team 
and through the existing sales teams in 
Germany and the Czech Republic; and
•   Promote the hernia mesh fixation device 
LiquiBand® Fix8™ into the OR in the U.K. 
and Germany

German and U.K. hospital tender processes
•   Targeting Group Purchase Organisations 

(GPO) in Germany

•   Increasing the usage in the OR in the U.K. 

through the U.K. surgical sales team, 
cross selling RESORBA® sutures and 
collagens with LiquiBand® products
•   Developing the collagen range, e.g. 

adding new antibiotics and developing 
stronger collagens

Risk
Market share growth

Product launch

Description
There is the risk that gaining market 
share takes longer than expected or 
that the cost of accessing the market 
is more than originally budgeted

There is the risk that the sales of a new 
product are slower than expected

Mitigating Actions
•   Regular reviews of progress against plan are taken and corrective 

action is taken, if necessary

•   Regular review of progress is made and corrective action taken, if 

necessary

•   Feedback from users and key opinion leaders is sought and acted on
•   Clinical papers and data supporting product are provided

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20141414

Divisions continued

Branded Distributed

The Branded Distributed Business 
Unit is responsible for driving sales 
of our LiquiBand® and RESORBA® 
brands to all markets where the 
Group does not have its own sales 
teams and sales are made through 
distributors. This Business Unit also 
includes all sales made by our 
Russian subsidiary which are made 
both by the direct sales team in 
Moscow and by the distributor 
network that the Moscow sales 
team supports throughout the 
rest of Russia. This Business Unit 
is responsible for directing R&D 
for all of our medical adhesives 
and sealants. 

The Group works with distributors 
worldwide, accessing over 65 
countries.

The largest market for tissue 
adhesives is the U.S. which is 
estimated to be $220 million and 
this is the most significant 
opportunity for LiquiBand®. 
Approval to sell LiquiBand® in the 
U.S. was obtained in 2009. This 
Business Unit is also distributing 
LiquiBand® Fix8™ through some 
European distributors who have the 
expertise to support the product.

The RESORBA® suture and collagen 
ranges are sold throughout Europe 
and parts of Asia and the Middle 
East but do not yet have approval 
to be marketed in the U.S.

REVENUE

+24%*

to £10.2m

* at constant currency

Strategy
The strategy of this Business Unit is to increase sales of the Group’s brands in all markets where the Group does not have a sales  
force by:

Increasing the market share of LiquiBand® 
in the U.S.:

•   Partner with key distributors that  

access the U.S. hospital and alternative  
site (non-hospital) segments

•   Provide new products
•   Help train and provide account  

support

Developing and launching new products:

Accessing new markets:

•   Internal application of cyanoacrylate for 
the fixation of hernia mesh in Europe

•   Gain regulatory approval 
for LiquiBand® in China

Maximising opportunities across Europe, 
Middle East, Asia and South America: 

•   Leverage the combined existing 

distributor network for LiquiBand®  
and RESORBA®

•   Gain regulatory approval for
  RESORBA® sutures in the U.S.
•   Gaining approval for LiquiBand®  

Fix8™ in the U.S.

•   Identify new market opportunities

Risk
Developing new 
markets through 
partners and 
distributors is not 
successful

Description
There is the risk that the Business Unit’s partners 
and distributors are not successful in developing 
new markets because the partner or distributor 
has underestimated the difficulty of accessing the 
market or the opportunity ceases to be a priority 
for them

Mitigating Actions
•   Contracts have agreed set minimas which allow 

terms to be renegotiated or agreements terminated.
•   The Group’s diversified approach with markets and 
products reduces the impact of any one project 
causing substantial risk to the business.

Some countries are also actively encouraging 
locally manufactured products rather than 
imported products 

Regulatory approval 
is not achieved

There is a risk that the launch of products is 
delayed due to lack of regulatory approval in new 
markets outside Europe and the U.S. Increasingly, 
local regulatory approvals are taking longer to 
obtain 

•   The Group has an experienced regulatory team 

and works with partners and distributors where they 
have local expertise. In general, regulatory approval 
is taking longer to achieve and is becoming more 
complicated

Foreign exchange 
risk reduces 
profitability

This Business Unit has most exposure to foreign 
exchange risk through the U.S. dollar and 
potentially to the currencies of new export 
markets

•   The Group hedges significant transaction exposure by 
using forward contracts and options and aims to have 
70% of its estimated transactional exposure for the 
next twelve months hedged

Economic conditions Economic conditions in some markets deteriorate 
resulting in a decline of sales

•   The Group’s diversified approach to markets reduces 

the impact of any one geographical region

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 20141515

OEM

The OEM Business Unit is 
responsible for supporting our 
business-to-business partners with 
a multi-product portfolio that is 
globally competitive, backed by 
intellectual property and know-
how. In addition to providing 
innovative products a key 
differential from our competitors is 
that a full service is provided. This 
includes design, development, 
manufacture and distribution of 
products supported by regulatory 
capabilities as well as clinical 
evidence and marketing support. 

AMS works with many of the 
world’s leading healthcare 
companies, supplying them 
with finished packed products. 

Our technologies include foams, 
fibres, collagens, hydrogels and 
hydrocolloids. In particular, silver 
alginate is a key growth driver for 
this Business Unit and we support 
our partners to access new 
markets and gain market share.

This Business Unit is responsible 
for directing R&D for advanced 
woundcare products and 
technologies. 

REVENUE

+9%*

to £25.3m

* at constant currency

Strategy
The strategy of this Business Unit is to support the Group’s partners to be successful with the products we supply and to increase 
their market share in our areas of technical expertise. This is the Group’s largest Business Unit. 

Its strategy is to foster increasingly strong 
partner relationships with existing 
customers by:
•  Key account management
•  Reliability of service and quality
•  Expansion of product portfolio
•   Regulatory support for expansion into 

new markets

Secure new partners through: 
•   Reputation for quality, customer service 

and regulatory capability

Develop new products including:
•  Antimicrobial and atraumatic foam
•  Expansion of the fibre range

Risk
Industry 
consolidation and 
reliance on key 
customers

Description
The healthcare sector continues to experience 
considerable business consolidation. This presents 
both opportunities and risk. There could be a loss 
of business if a partner was an acquired party. 
The loss of a key partner would have an adverse 
impact on this Business Unit’s revenues and profit 
in the short term

New products are not 
successful

Lack of success in launching new products or 
identifying a new technology could lead to the 
loss of a partner

Increased global 
competition reduces 
profitability

There are increasing numbers of contract 
manufacturers across the world which may 
provide a low cost business case for partners

Mitigating Actions
•  Minimisation of over reliance on any one customer.
•   All customers have contracts with agreed 

termination clauses

•   Strong links with partners reduce the risk of missed 

opportunities

•   R&D progress is monitored against the stage gate 
process to ensure projects are progressing to plan 
and action is taken if necessary

•   Offering a full service including a strong regulatory 

and quality assurance together with product 
development and clinical support mitigates a pure 
cost of supply proposition

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20141616

Divisions continued

This Business Unit is responsible for 
providing Bulk Materials, both foam 
and fibre, to third party converters 
and partners that have their own 
converting capability. It is also 
responsible for supplying Bulk 
Materials within the Group.

Strategy
The strategy of this Business Unit is to:

Bulk Materials

REVENUE

-4%*

to £3.9m

* at constant currency

Extend the product offering through new 
product development:

Expand commercial focus to new markets 
and customers

•   Develop new antimicrobial formulation 

foams

Reduce the cost of the foam process 
through operational improvements to 
support partners to be more competitive

Risk
Increased global 
competition

Description
There is increased competition from low cost 
suppliers for both foam and fibre

Reliance on key 
customers

The loss of a key customer would have an adverse 
impact on this Business Unit’s revenues and profit 
in the short term

Mitigating Actions
•   Developing long-term relationships with partners  
and distributors based on a full service of quality  
and supply

•   Develop more cost-effective processes
•   Provide innovative formulations of foam and fibre  

with unique capabilities

•   Expansion of partner relationships diversifies  

customer reliance

•   Customers have contracts with agreed termination 

clauses

•   Development of new formulations of foam and  

fibre with unique capabilities

Operations

Employee safety, product quality, regulatory 
compliance and cost-effectiveness are key to 
AMS’s operations. 

Safety
Measurable safety regimes have been implemented on all sites. 
Risks are identified at the earliest opportunity, near miss events 
are highlighted and a common All Incident Rate (AIR) reporting 
metric is used.

Quality
All manufacturing sites are compliant to ISO 13485 and use 
validated processes and process control techniques to ensure 
that the Group has an effective management system in place. 
The quality team has been strengthened and training extended 
across the Group. In 2014 the Group’s manufacturing sites were 
audited on several occasions by many different legislative bodies 
and found to be compliant.

Regulatory
To grow the business new products need regulatory approval 
and new territories require product registration. AMS 
successfully achieved new product approvals in the U.S. and 
Europe as well as extending regulatory registrations to new 
markets such as the Middle East. AMS works with its distributors 
and OEM partners to meet local regulatory requirements. The 
regulatory team has been strengthened to meet increasing 
regulatory requirements.

Cost
The management of cost is essential to improve the profitability 
of the Group. Cost reduction and waste elimination programmes 
help our products to be priced competitively.

Capacity
The Group aims to have sufficient capacity to meet its future 
growth. The focus is obtaining improvements in Overall 
Equipment Effectiveness (OEE) and identifying plant and 
equipment constraints before they are business critical. Lean 
manufacturing regimes are in place on all sites and continue to 
be extended to improve operational performance.

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 20141717

Corporate Social Responsibility

CORPORATE SOCIAL RESPONSIBILITY (CSR) IS 
IMPORTANT FOR US. WE ARE COMMITTED 
TO ENSURING THAT OUR BUSINESS IS 
CONDUCTED IN A RESPONSIBLE MANNER

Health, Safety and Environment
The health and safety of our staff 
and visitors to our facilities is a 
priority for the business. AMS has 
established Health, Safety and 
Environment Committees at each 
site which meet monthly. These 
Committees report monthly to the 
Senior Management Team (SMT) and 
at each Board meeting. We focus on 
the prevention of accidents and 
incidents through proactive 
reporting of potential hazards. 

Ensuring that the Group maintains 
excellent environmental standards is 
integral to AMS. It is the Group’s 
policy to abide by all laws, directives 
and regulations pertinent to its field 
of operations and to act in a manner 
so as to minimise the effects of our 
operations on the environment. 

Employees
AMS is focused on attracting and 
retaining the right calibre of people, 
which is critical for the Company’s 
long-term success. We are 
committed to supporting and 
developing our employees through 
training and communication. 

We invest in our employees and 
build on their skills to benefit the 
business. We implemented a 
Leadership Development 
Programme in 2012 targeted at 
continuous improvement. Managers 
are encouraged to participate in a 
Management Development 
Programme to enhance their 
management skills and equip them 
to deliver the vision of the business. 
We have also rolled out a Lean 
Training Programme across the 
Group to improve skills at all levels 
and have implemented an 
apprenticeship scheme in 2014 

which we are extending in 2015. 
Language lessons are also provided 
across our sites. 

Additionally, employees are 
encouraged to put forward their 
views to the Company through 
monthly briefing meetings and also 
through our annual employee survey. 

Ethical Standards
Our core Company values of 
‘Determination to Succeed, Drive for 
Results, Inspired Standards, Positive 
Outlook, Collaboration and Honesty’ 
are the values that set the culture of 
the organisation and we expect our 
employees to embrace.

We continue to review how we 
operate as a business to ensure that 
we act in a responsible and ethical 
way and to be respectful of others. 
The Company has policies and 
procedures in place covering Anti-
Corruption and Bribery, Gifts and 
Hospitality and Whistleblowing.

Community
We are developing our links with 
the local communities in which we 
operate. We consider involvement 
with both local and national 
charities to be important for the 
business. We sponsor a number of 
children in Africa and Asia through 
Plan International, a charity that 
promotes child rights and aims to 
end child poverty. 

We are a joint sponsor of the 2015 
Cheshire Classic Womens’ Road 
Cycling Race organised by the 
Weaver Valley Cycling Club and part 
of the British Cycling National Series. 

We are also sponsoring a running 
race organised by our local running 
club, Vale Royal Athletics Club and 
will be actively encouraging our 
employees to train and take part. 

Commenting on the sponsorship, 
race organiser Andy Wood said: 
“I am thrilled to have Advanced 
Medical Solutions Group on board; 
it demonstrates the quality of the 
race when we have industry leading 
companies like AMS, which employs 
more than 470 employees and sells 
products in over 65 countries, 
approaching us to sponsor the race. 
I really liked their approach to the 
race and I can confirm that it will be 
a headline sponsor of the Team 
Prize competition.”

2014 Cheshire Classic

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 2014 
1818

Chairman’s Statement

AMS IS IN ROBUST 
FINANCIAL HEALTH  
AND IS WELL  
POSITIONED FOR  
THE FUTURE.

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 20141919

2014 was another year of good 
growth across the business – both 
operationally and financially. AMS 
continues to progress as a leading, 
international provider of high quality, 
high value innovative and 
technologically advanced products 
for the woundcare and wound 
closure markets.

Operationally, the performance of 
LiquiBand® in the U.S. was 
particularly strong and we made 
considerable progress towards our 
goal of building a 20% market share. 
We also launched our LiquiBand® 
Fix8™ hernia mesh fixation device for 
use as a medical adhesive inside the 
body. This was an important 
development for the Group, opening 
up potential new markets as we seek 
to extend the application of our 
tissue adhesives to other internal 
procedures. 

Financially, we are pleased to  
report a 6% increase in revenue to 
£63.0 million (2013: £59.5 million), 
representing growth of 9% on a 
constant currency basis and an 
increase in adjusted profit1 before  
tax of 15% to £15.6 million  
(2013: £13.5 million). 

The Group continues to work on a 
number of significant opportunities 
to drive growth resulting from 
existing products and geographic 
markets as well as from new 
products in development.

People
Finally, on behalf of the Board, I would 
like to thank all our employees, 
customers, suppliers, business 
partners and shareholders for their 
continued support over the past year. 

Peter Allen
Chairman

1.  All items are shown before amortisation of 
acquired intangible assets which, in 2014, 
were £0.4 million (2013: £0.4 million) as 
defined in the Financial Review

The Group ended the year with  
net cash of £17.3 million (2013: £5.3 
million), and has taken advantage of 
the favourable terms available for 
borrowing to put in place a new, 
five-year, unsecured, multi-currency 
credit facility for £30 million. This 
facility is as yet unused. AMS 
continues to be in robust financial 
health and is well positioned to 
invest in internal development 
projects as well as potential licensing 
opportunities and acquisitions in line 
with the Group’s strategy. 

Dividend 
The Board is proposing a final 
dividend of 0.48p per share, making 
a total dividend for the year of 0.70p 
per share, a 16.7% increase on 2013.  
If approved at the Annual General 
Meeting on 21 May 2015, this will be 
paid on 29 May 2015 to shareholders 
on the register at the close of 
business on 8 May 2015.

GROUP REVENUE (£m)

63.0

59.5

52.6

31.9

34.4

10

11

12

13

14

REVENUE

£63.0m

up 9%*

* at constant currency

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20142020

Chief Executive’s Statement

DUE TO THE STRONG PERFORMANCE  
OF OUR EXISTING PRODUCTS, NEW 
PRODUCTS PROGRESSING WELL AND 
OUR ANTICIPATED BROADENING INTO 
NEW GEOGRAPHIES, THE GROUP IS WELL 
PLACED TO DRIVE FURTHER GROWTH.

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 20142121

I am pleased to report good growth 
across our major Business Units 
despite foreign exchange headwinds. 
With more than 75% of our sales 
outside the U.K., our business is truly 
international and therefore affected 
by currency fluctuations.

Branded Direct
The Branded Direct Business Unit 
reports sales of our branded 
products through our own sales 
forces in the U.K., Germany and 
Czech Republic. Its revenue grew 3% 
to £23.6 million (2013: £22.9 million) 
and by 6% at constant currency.

ActivHeal®
ActivHeal®, which delivers a range of 
woundcare dressings that offer 
significant cost savings without 
compromising on clinical outcomes 
or patient care, continues to be a 
compelling proposition for the NHS. 
Sales of our ActivHeal® range 
increased by 8% to £6.0 million (2013: 
£5.5 million). We are encouraged by 
the most recent data confirming that 
AMS had further increased its market 
share to 7.1% (2013: 5.5%) at the end 
of 2014. Encouragingly, ActivHeal® 
has had a strong start to 2015 with a 
number of tender and formulary wins 
from new NHS Hospital Trusts and 
we expect increased growth 
throughout the year. 

LiquiBand®
We continue to make good progress in 
the U.K. with LiquiBand®. In the 
Accident and Emergency Room (A&E) 
sales grew 8% to £2.6 million (2013: 
£2.5 million) and sales into the 
Operating Room (OR) increased 34% 
to £0.6 million (2013: £0.45 million).

AMS’s products have been used in 
A&E for a number of years and the 
good growth we have seen reflects 
the progress made by our focused 
sales team in this sector. The U.K. 
surgical sales team, now in its second 
year, is accessing the OR with a 
growing range of products that now 
includes sutures and haemostats. 
This team will also start selling 
LiquiBand® Fix8™, our hernia mesh 
fixation device.

Sales of LiquiBand® in Germany were 
flat at £1.4 million at a reported level, 
but increased by 5% at constant 
currency. Steady progress is 
expected to continue in Germany.

RESORBA®
Sales of RESORBA® branded 
products in Germany and the Czech 
Republic were slightly lower at £13.0 
million (2013: £13.1 million) at a 
reported level and increased by 4% 
at constant currency. Sales of 
haemostats increased by 12% at 
constant currency to £3.6 million 
(2013: £3.4 million) and sales of 
sutures and collagens into the dental 
market were unchanged at £3.8 
million, whilst sales of sutures into 
hospitals grew 2%, reversing the 
decline reported in 2013.

Although the German suture market 
continues to be challenging and is 
expected to remain so over the next 
year, we believe we are well placed to 
benefit from the competitive pressures 
in the market with our extensive range 
of competitively priced products. Our 
German commercial operations were 
strengthened by the appointment of a 
national sales manager in February 

2015. The introduction of the LiquiBand® 
Fix8™ device is also expected to 
support progress in 2015 and we are 
reviewing the optimal way to service 
the dental market in Germany which 
involves multiple call points.

In the U.K., we are actively working 
on a number of hospital tenders and 
evaluations with the goal of 
becoming the main suture supplier 
to those hospitals. We believe our 
ability to supply a comprehensive 
range of top quality sutures that 
provide cost savings to hospitals is 
compelling. Winning any one of 
these current evaluations would 
significantly increase the presence 
of our brand in the U.K..

In R&D, our focus is on extending 
the attributes of our collagens to 
meet the needs of dental 
practitioners and oral surgeons. 
We expect to obtain approval for 
an enhanced collagen cone in 2015 
as well as making good progress in 
including new antibiotics in our 
haemostats. 

Branded Distributed
The Branded Distributed Business 
Unit reports the sales of our brands 
through distributors in territories 
where we do not have a national 
sales team.

Branded Distributed revenue was 17% 
higher at £10.2 million (2013: £8.8 
million) and 24% higher at constant 
currency. The main contributor to 
this growth was LiquiBand® sales in 
the U.S., which totalled £4.1 million 
and accounted for 40% of total sales.

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20142222 Strategic Report > Chief Executive’s Statement

Chief Executive’s Statement continued

LiquiBand® in the U.S.
Sales of LiquiBand®in the U.S. 
increased by 36% to £4.1 million 
(2013: £3.0 million) and by 43% 
at constant currency. The new 
distribution partner added at the end 
of 2013 performed well throughout 
the year and contributed to the 
growth in sales alongside existing 
partners. Given the high level of sales 
in the second half of 2013, which 
included some pipeline filling at the 
end of the year, our sales growth 
performance in 2014 was particularly 
strong. The latest data for December 
2014 shows our volume market share 
increasing to 7%, up from 6% at July 
2014, in the U.S. hospital sector, while 
our volume market share in the U.S. 
non-hospital, or alternate site market 
is now estimated at 19%, up from 18% 
at July 2014. 

We launched our 2-octyl 
cyanoacrylate formulation with one 
of our existing distribution partners 
in the second half of 2014 and have 
already added additional partners 
since the start of 2015. A strength 
of the business is the range of 
formulations of cyanoacrylate on 
offer, including very fast setting 
formulations with applicators 
allowing for quick, precision closure, 
and film-forming formulations that 
provide a barrier layer over wounds 
as well as closing the wound itself. 
With formulations that have 
properties in between, we have 
products that can accommodate 
the full spectrum of wound closing 
needs. 

LiquiBand® in Europe and ROW
Elsewhere, within Europe and R.O.W, 
LiquiBand® sales through our 
distributors, continued to show good 
growth, with our distributors in 
France and Italy continuing to 
perform well. Overall sales increased 
by 15% to £1.5 million (2013: £1.3 
million) at reported currency and 
constant currency. 

The regulatory approval process for 
LiquiBand® in China is progressing, 
however, owing to changes in the 
regulatory pathway, we now expect 
approval later in 2015. 

Hernia Mesh Fixation Device – 
LiquiBand® Fix8™
We received approval to market this 
product in Europe on 29 May 2014 
and it has now been launched in the 
U.K. and Germany with our own sales 
teams as well as through some 
European distributors who are able 
to support the product. The initial 
response has been very positive, 
with a number of surgeons keen to 
endorse the product. We are also 
receiving valuable feedback about 
other possible applications suitable 
for this type of device which we are 
currently working on.

We do not anticipate significant sales 
in the first half of the year as 
surgeons are individually trained on 
how to use the device and we wait 
to see the outcome of their surgery. 
Following positive feedback, we 
are confident that the product will 
contribute to growth in the second 
half of 2015 and thereafter.

RESORBA®
Sales of RESORBA® products to all 
export markets other than Russia grew 
by 6% at reported currency to £2.9 
million (2013: £2.8 million) and by 10% 
at constant currency. Growth was seen 
across several territories, with our 
French, Italian and Chinese distributors 
performing strongly. Sales in Russia 
increased by 4% at constant currency 
but decreased 18% to £1.3 million 
(2013: £1.6 million) at reported 
currency, reflecting the weakening 
rouble. The Russian market is unlikely 
to grow in the forseeable future. 

Work continues to gain approval 
to supply RESORBA® sutures and 
haemostats into the U.S. We have 
received our first approval for the 
sale of one type of suture for the U.S. 
market and are still on target for the 
remainder of the suture range to be 
approved in the first half of 2015, 
with the expectation that we can 
launch the products in the second 
half of 2015.

In R&D our focus is on continuing to 
improve the formulations of the base 
monomers that are used in our 
adhesives as well as extending the 
applications of tissue adhesives for 
internal use.

OEM
The OEM Business Unit reports the 
sales of products that are sold under 
third parties’ brands.

OEM revenue increased by 7% at 
reported currency to £25.3 million 
(2013: £23.6 million) and by 9% at 
constant currency. 

Our silver alginate range of dressings 
continued to perform well, with sales 
increasing by 8% at reported 
currency and by 10% at constant 
currency to £13.1 million (2013: £12.1 
million). Our partners continue to 
do well with the range of silver fibre 
dressings we provide gaining market 
share as well as accessing new 
geographical markets. We continue 
to support them with regulatory 
approvals and marketing data.

Sales of our foam-based dressings 
were flat at £1.8 million. This was due 
to one of our partners launching a 
new product range last year with 
sales following the typical second 
year post launch sales pattern 
reduction. Adjusting for this, sales 
elsewhere were encouraging and up 
20% on a proforma basis. Our other 
woundcare and skin protectant 
products delivered good growth 
growing by 9% to £9.7 million (2013: 
£8.9 million), while the collagen OEM 
business acquired with RESORBA® 
was flat year-on-year at £0.8 million, 
with little change expected in 2015.

In R&D the focus is on further 
developing our foam range to 
include both an antimicrobial and 
an atraumatic foam. These products 
are well advanced and we expect 
approvals in the first half of 2015, 
with a launch later this year. 

Bulk Materials
The Bulk Materials Business Unit 
reports sales of bulk materials to 
third party convertors.

Bulk Materials revenue decreased 
by 7% at reported currency to £3.9 
million (2013: £4.2 million) and by 4% 
at constant currency.

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 20142323

Rollstock foam contributed around 
85% of Bulk Materials revenue and 
good growth was seen by one 
significant customer that had 
destocked in 2013. However, sales by 
some newer and smaller partners 
were disappointing. Until sufficient 
scale of revenue is achieved with the 
customer base, the Bulk Materials 
Unit will remain vulnerable to the 
ordering patterns of its partners 
and customers.

Regulatory and Quality Assurance
With the regulatory framework 
gaining in complexity, we have 
continued to invest in both 
regulatory and quality functions and 
systems to ensure that we are able to 
support our partners with winning 
approvals in new markets as well as 
obtaining approval for our own 
products. We anticipate that we  
will continue to invest in these areas 
in 2015. 

In R&D the focus is on developing 
new foam formulations with 
antimicrobials, working in 
conjunction with the OEM Business 
Unit. These products are expected 
to be launched in 2015.

Operations
Efficiency and Gross Margins
We continue to strive for operational 
improvements by reducing set-up 
times, eliminating non-value added 
activities and increasing outputs. 
These incremental efficiencies are 
helping to improve gross margins 
across the Group and have helped 
to generate an improvement of 
approximately 100 basis points in 
2014, offsetting some of the negative 
impact resulting from movements 
in currency. We have invested in 
improving our converting capability 
in Winsford. This equipment is still 
being commissioned. We expect to 
increase our operational flexibility 
and improve efficiency in 2015 as a 
result.

Capacity and Resource
We have also identified the need to 
increase the capacity of our collagen 
plant in Germany. We anticipate that 
£1.0 million of investment is required 
in the plant in the second half of 
2015. We continue to invest in 
improving our Enterprise Resource 
Planning (ERP) management and 
reporting systems. Following the 
successful launch of our new ERP 
system at our Plymouth site, the 
system was launched in Winsford in 
February 2014 and in Etten Leur in 
the Netherlands in September 2014. 
We constantly monitor our systems 
across the Group and will invest in 
further improvements to systems 
in Germany. 

R&D
The Group continues to develop new 
products through its R&D teams. We 
are well advanced in the approval 
process for our antimicrobial and 
atraumatic foams and, whilst external 
regulatory pathways are out of our 
control resulting in unclear timings, 
we expect to obtain several product 
approvals in 2015, enabling these 
products to be launched thereafter. 

Summary and Outlook
We delivered revenue growth of 6% 
(at constant currency this would have 
been 9%) and significantly improved 
profitability and cash generation 
during the year. 

Our three largest Business Units all 
delivered solid performance despite 
challenging currency conditions. We 
were particularly encouraged by 
strong growth in the U.S., where the 
competitive quality, range and 
pricing helped to drive gains in our 
market share. The successful launch 
of the LiquiBand® Fix8™ hernia mesh 
fixation device demonstrates our 
continued commitment to investing 
in innovation and during the year 
ahead we expect further product 
launches and advancements in our 
R&D activities. 

With continuing growth across our 
major Business Units, due to the 
strong performance of our products, 
new products progressing well and 
our anticipated broadening into new 
geographies, we are confident that 
the Group is well placed to drive 
growth as well as continued 
improvements in efficiencies and we 
remain excited by the prospects for 
our future.

KPI’s

REVENUE GROWTH (%)1 AT 
CONSTANT CURRENCY

57%

32%

9%

11%

9%

10

11

12

13

14

CUSTOMER SERVICE (OTIF)2

86%

87%

94% 96% 97%

10

11

12

13

14

ADJUSTED3 OPERATING
MARGIN (%)1

24% 24%

25%

19%

17%

10

11

12

13

14

ADJUSTED3 DILUTED EARNINGS 
PER SHARE GROWTH (%)1

32%

24%

14%

11%

6%

10

11

12

13

14

1. 

Includes twelve months contribution from 
RESORBA® acquisition in 2012

2.  OTIF – ‘On time in full’
3.  Before exceptional items and amortisation of 

acquired intangible assets

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20142424

Financial Review

Group revenue increased by 6% to £63.0 million (2013: £59.5 million). At constant currency, revenue growth would 
have been 9%. 

Comparisons with 2013 are made on a pre-amortisation of acquired intangible asset cost basis, as we believe that 
this provides a more relevant representation of the Group’s trading performance. Amortisation of acquired 
intangible assets was £0.4 million in the year (2013: £0.4 million).

To aid comparison the Group’s adjusted income statement is summarised in Table 1 below.

Table 1
Adjusted Income Statement

Revenue

Gross profit
Distribution costs
Administration expenses1
Other income

Adjusted operating profit
Net finance income/(costs)

Adjusted profit before tax
Amortisation of acquired intangibles

Profit before tax
Tax

Profit for the period

Adjusted earnings per share – basic2
Earnings per share – basic2

Adjusted earnings per share – diluted2
Earnings per share – diluted2

1.  Administration expenses exclude amortisation of acquired intangible assets
2.  See note 14 Earnings per share for details of calculation

Year ended
31 Dec 2014
£’000

Year ended
31 Dec 2013
£’000

63,010

35,843
(853)
(19,681)
250

15,559
48

15,607
(389)

15,218
(2,354)

12,864

6.39p
6.20p

6.26p
6.08p

59,499

34,268
(744)
(19,679)
281

14,126
(582)

13,544
(400)

13,144
(1,778)

11,366

5.72p
5.52p

5.64p
5.45p

Increase

6%

5%

10%

15%

16%

13%

12%
12%

11%
12%

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 20142525

Revenues were negatively impacted by approximately £1.8 million due to the effects of currency movements in the year. 
This also had an impact on Group gross margins which were reduced by 50bps as a result. Gross margins were also 
negatively impacted by a sales mix effect by 120bps, however, this was partially offset by the estimated 100bps 
improvement made from operational efficiencies.

Adjusted operating profit increased by 10% to £15.6 million (2013: £14.1 million) and the adjusted operating margin 
increased by 100bps to 24.7% (2013: 23.7%). At a reported level, administration costs were flat year-on-year, helped  
by currency effects. Adjusting for currency, administration costs would have increased by 5%. Within this, the Group 
expensed to the income statement £2.1 million on R&D (2013: £2.2 million). Spend as a percentage of sales reduced to 
3.3% (2013: 3.7%), mainly as a result of timing of projects. 

Profit before tax for the year was 16% higher at £15.2 million (2013: £13.1 million). 

The Group’s effective rate of tax for the year was 15.5% (2013: 13.5%). This is reflective of the utilisation of previously 
unrecognised, brought-forward tax losses in the U.K., together with patent box and R&D relief. It also reflects the impact  
of blending profits and losses from different countries and the different tax rates associated with these countries.  
The effective tax rate of the Group is expected to increase going forward as a result of the tax losses being used up.

A reconciliation between the standard rate of taxation in the U.K. and the Group’s effective rate is summarised in 
Table 2 below.

Table 2
Taxation

Standard taxation rate
Loss utilisation and recognition
Impact of differential between UK and overseas tax rates
Patent box relief
R&D relief
Expenses not deductible, prior year adjustments, depreciation & share based payments

Effective taxation rate

%

21.50
(3.61)
1.70
(3.58)
 (1.89)
1.38

15.50

Earnings (excluding amortisation of acquired intangible assets) increased by 13% to £13.3 million (2013: £11.8 million), 
resulting in a 12% increase in adjusted basic earnings per share to 6.39p (2013: 5.72p) and an 11% increase in diluted 
adjusted earnings per share to 6.26p (2013: 5.64p). 

Profit after tax increased by 13% to £12.9 million (2013: £11.4 million), resulting in a 12% increase in basic earnings per 
share to 6.20p (2013: 5.52p) and a 12% increase in diluted earnings per share to 6.08p (2013: 5.45p).

The Board is proposing a final dividend of 0.48p per share to be paid on 29 May 2015 to shareholders on the register at 
the close of business on 8 May 2015. This follows the interim dividend of 0.22p per share that was paid on 31 October 
2014 and would make a total dividend for the year of 0.70p per share (2013: 0.60p), a 17% increase on 2013.

The operational performance of the Business Units is shown in Table 3 below. The adjusted profit from operations 
and the adjusted margin are shown after excluding amortisation of acquired intangibles. In determining, and to aid 
comparison of, the operational margins of the individual Business Units the revenue of the Bulk Materials Business 
Unit sales made to other Business Units of £0.7 million (2013: £0.8 million) are included.

Table 3
Operating Result by Business Unit
Year ended 31 December 2014

Revenue 
Profit from operations
Amortisation of acquired intangibles
Adjusted profit from operations1
Adjusted operating margin1

Year ended 31 December 2013
Revenue
Profit from operations
Amortisation of acquired intangibles
Adjusted profit from operations1
Adjusted operating margin1

1.  Excludes amortisation of acquired intangible assets 
2.  Inclusive of intra-group revenue of £0.7m (2013: £0.8m)

Branded Direct
£’000

23,610
6,241
227
6,468
27.4%

22,918
6,023
235
6,258
27.3%

Branded 
Distributed
£’000

10,247
2,770
135
2,905
 28.3%

8,785
1,654
130
1,784
20.3%

OEM
£’000

Bulk Materials
£’000

25,275
6,225
27
6,252
24.7%

23,629
5,790
35
5,825
24.7%

4,5802
485
–
485
10.6%

4,9332
668
–
668
13.5%

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20142626 Strategic Report > Financial Review

Financial Review continued

Branded Direct
The adjusted operating margin of this Business Unit remained at a similar level to the prior year at 27.4% (2013: 
27.3%) and lower than the position at H1 2014 (29.6%). As indicated at the half year we are investing in sales and 
marketing in our increasing direct sales teams.

Branded Distributed 
The adjusted operating margin of this Business Unit increased to 28.3% (2013: 20.3%), reflecting the improved 
profitability from the increase in sales in this Business Unit and in particular from sales to the U.S. The growth in 
sales to the U.S. mitigated the impact in margin from sales made into Russia and improved the margin seen at H1 
2014 (18.7%). 

OEM 
The adjusted operating margin of this Business Unit was at the same level to the prior year at 24.7% (2013: 24.7%) 
and lower than the margin reported at H1 2014 (27.1%). Margins are dependent on the mix of business, which at the 
half year had a greater percentage of silver alginate sales than at the full year.

Bulk Materials 
The adjusted operating margin of this Business Unit decreased to 10.6% (2013: 13.5%) but improved from the position at 
H1 2014 (9.8%). Margins were affected by the lower volumes of production as well as the different sales mix.

Geographic Breakdown of Revenues
The geographic breakdown of Group revenues in 2014 is shown in Table 4 below:

Table 4
Geographic Breakdown of Group Revenues
£ millions

Europe (excluding UK & Germany)
Germany
UK
USA
Rest of World

2014

18.7
14.0
15.3
13.8
1.1

% of total

29.7
22.3
24.3
21.9
1.8

2013

17.3
15.7
13.2
11.8
1.4

% of total

29.1
26.4
22.2
19.9
2.4

Although nearly 52% of the Group’s sales are in Europe (excluding the U.K.) only around 34% of sales are denominated  
in Euros. Approximately 80% of all sales to the U.S. are denominated in U.S. dollars. The Group hedges significant 
transaction exposure by using forward currency contracts and options and aims to have 70% of its estimated 
transactional exposure for the next twelve months hedged. The foreign currency hedges put in place in 2013 mitigated 
the effect of the adverse effects of currency in 2014 by around £1 million. 

Cash Flow
Table 5 summarises the Group’s cash flows.

Table 5
Group Cash Flows
Year ended 31 December 

Adjusted operating profit1 (Table 1)
Non-cash items

EBITDA
Working capital movement

Net cash from operating activities
Capital expenditure and capitalised R&D
Net interest received
Tax paid

Free cash flow
Repayment of loan
Dividends paid
Proceeds from share issues
Net increase/(decrease) in cash and cash equivalents

Note: EBITDA is earnings before interest, tax, depreciation, intangible asset amortisation and share based payments.

1.  Excludes amortisation of acquired intangible assets

2014
£’000

15,559
2,993

18,552
(104)

18,448
(2,406)
45
(1,876)

14,211
–
(1,307)
65
12,969

2013
£’000

14,126
2,815

16,941
(2,788)

14,153
(2,002)
(587)
(83)

11,481
(14,385)
(1,111)
328
(3,687)

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 20142727

EBITDA increased by 10% to £18.6 million (2013: £16.9 million).

Working capital reduced slightly in the year but this was mainly due to the effects of translating overseas working 
capital balances held in Euros into sterling. 4.2 months of supply of inventory was held across the Group, slightly 
increased compared with the prior year (2013: 4.0 months of supply). Trade debtor days remained at the same level 
to the prior year at 43 (2013: 43) while trade payable days decreased to 36 (2013: 42). 

The Group generated net cash from operating activities of £18.4 million (2013: £14.2 million) (see Table 5) and had 
net cash of £17.3 million (2013: £5.3 million) at the end of the year.

We invested £2.4 million in capital equipment, software and capitalised R&D in the year (2013: £2.0 million). We have 
also invested in equipment around the Group that improves converting and packaging as well as in business systems.

The Group generated a free cash flow of £14.2 million in the year (2013: £11.5 million). The conversion of adjusted 
operating profit into free cash flow was 91% (2013: 81%).

The Group paid its final dividend for the year ended 31 December 2013 of £0.85 million (2013: for the year ending 
2012, £0.71 million) on 28 May 2014 and its interim dividend for the six months ended 30 June 2014 of £0.46 million 
(2013: £0.40 million) on 31 October 2014.

In December 2014 the Group entered into a new, five-year, £30 million, multi-currency, revolving credit facility with 
an accordion option under which AMS can request up to an additional £20 million on the same terms. The previous 
facility for £4 million was due to expire in 2015. The Group chose to take advantage of favourable credit conditions 
to put in place a more suitable facility to support the Group’s growth ambitions. The new facility is provided jointly 
by the Group’s existing bank HSBC, as well as The Royal Bank of Scotland PLC. It is unsecured and has not been 
drawn down. This facility carries an annual interest rate of LIBOR or EURIBOR plus a margin that varies between 
0.65% and 1.75% depending on the Group’s net debt to EBITDA ratio.

At the end of the period, the Group had net cash of £17.3 million (2013: £5.3 million). The movement in net cash from 
the start of the year to net cash at the end of the year is reconciled in Table 6 below:

Table 6
Movement in Net Cash

Net cash as at 1 January 2014
Exchange rate impacts
Free cash flow
Dividends paid
Proceeds from share issues 
Net cash as at 31 December 2014

The Group’s Going Concern position is fully described in note 2. 

£’000

5,257
(946)
14,211
(1,307)
65
17,280

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20142828

Board of Directors

Peter V Allen
A.C.A.
Non-Executive Chairman
nlu
Mr Allen was appointed as Non-
Executive Chairman of the Group 
on 1 January 2014 having joined 
as a Non-Executive Director in 
December 2013. He is currently 
Non-Executive Chairman of LSE 
listed Future plc and AIM listed 
Clinigen plc as well as privately 
owned Oxford Nanopore 
Technologies Limited. He is a 
qualified chartered accountant.

Mr Allen has extensive 
experience in the healthcare 
industry having held key senior 
positions in a number of 
companies, playing a significant 
role in their development. This 
includes twelve years at Celltech 
Group plc (1992-2004) as CFO 
and deputy CEO, six years as 
Chairman (2007-13) and interim 
CEO (2010-11) of ProStrakan 
Group plc, and three years as 
Chairman of Proximagen 
Neurosciences plc (2009-12).

Chris Meredith
B.Sc. (Hons)
Chief Executive Officer u
Mr Meredith was appointed 
Group Chief Executive Officer in 
January 2011. He joined AMS as 
Group Commercial Director in 
July 2005 following a successful 
18-year career in international 
healthcare sales, marketing and 
business development. His 
experience prior to joining AMS 
covered business to business 
contract manufacturing, product 
development and clinical 
research as well as branded 
product sales all within the 
medical device, pharmaceutical 
or consumer healthcare markets. 
He was appointed Managing 
Director of Advanced 
Woundcare in February 2008 
and in January 2010 he became 
Chief Operating Officer for the 
Group. Mr Meredith has 
previously held senior positions 
at Smiths Industries, Cardinal 
Health, Banner Pharmacaps, and 
Aster Cephac.

Mary G Tavener
A.C.M.A., M.C.T, B.A. (Hons) 
Chem (Oxon)
Group Finance Director 
Ms Tavener joined AMS as 
Finance Director in 1999. Prior to 
this she was the Group Financial 
Controller at BTP plc during a 
period of considerable corporate 
activity and was involved in the 
acquisition and disposal of 
several businesses that 
repositioned BTP plc as a fine 
chemical company prior to it 
being sold to Clariant AG. Her 
experience has been gained in 
several manufacturing 
companies and she has held 
financial positions with Cadburys 
Ltd and Parker Hannifin, a U.S. 
Engineering Corporation. Prior 
to BTP plc she was the finance 
director of Churchill Tableware 
Ltd. She is a qualified accountant 
and member of the Association 
of Corporate Treasurers.

Penny Freer
Senior Independent 
Non-Executive Director
nlu
Ms Freer was appointed as 
Senior Independent Non-
Executive Director of AMS on 
1 March 2010. She is a partner of 
London Bridge Capital, an FCA 
authorised corporate advisory 
business and a Non-Executive 
Director of Empresaria Group 
plc, Crown Place VCT plc and 
Sinophi Healthcare Ltd. With 25 
years’ experience in investment 
banking, she was formerly head 
of equities for Robert W Baird in 
London and prior to this held 
senior positions at Credit 
Lyonnais and NatWest Markets.

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 20142929

Stephen G Bellamy
B.Com. & C.A. (N.Z.)
Non-Executive Director
nlu
Mr Bellamy was appointed as a 
Non-Executive Director of AMS 
on 20 February 2007. He is 
currently Chairman of Becrypt 
Limited (mobile device and data 
security technology), Chairman 
of Benefex Limited (online 
employee benefits solutions) and 
a founding partner of Accretion 
Capital LLP (provider of strategic 
capital and advice to U.K. 
technology companies). Formerly 
an Executive Director of 
Sherwood International plc and 
Brierley Investments’ London 
operations, he has also held a 
number of other public and 
private company Non-Executive 
Directorships and advisory roles. 
He is a New Zealand qualified 
chartered accountant.

Peter Steinmann
Non-Executive Director
nlu
Mr Steinmann was appointed as 
Non-Executive Director of AMS 
on 1 July 2013. He is a Swiss 
national with over 20 years of 
commercial experience in 
medical devices and diagnostics. 
He has held senior roles within 
Johnson and Johnson, Medtronic 
International and Boehringer 
Mannheim. Most recently, he was 
Regional Vice President Global 
Surgery and Shared Services, 
Medical Devices and Diagnostics, 
Austria, Germany and 
Switzerland at Johnson and 
Johnson AG, Switzerland as well 
as Chairman of the Board. 
Having worked throughout 
Europe and North America, 
Peter has extensive knowledge 
of the global medical devices 
market. He is currently an 
advisor and consultant with 
Steinmann International GmbH, 
Non-Executive Director of Navus 
Consulting GmbH, is a board 
observer with Orthimo AG. He 
has held a number of other non-
executive directorships prior to 
joining AMS.

n Audit Committee
S.G. Bellamy (Chairman)
P.A. Freer
P. Steinmann
P.V. Allen

l Remuneration Committee
P.A. Freer (Chairman)
S.G. Bellamy
P. Steinmann
P.V. Allen

u Nomination Committee
P.V. Allen (Chairman)
P.A. Freer
S.G. Bellamy
C. Meredith
P. Steinmann

 Company Secretary
M.G. Tavener

Registered Office
Premier Park, 33 Road One,
Winsford Industrial Estate,
Winsford,
Cheshire CW7 3RT

Registered Number
2867684

Financial StatementsGovernanceStrategic ReportCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014Advanced Medical Solutions Group plc  Annual Report 20143030

Senior Management

Eddie Johnson A.C.A.
Group Financial Controller
Eddie joined AMS on 5 October 2011. Having 
gained a first class degree in Maths and 
Computer Science from Keele University in 
1993, he qualified as a Chartered Accountant 
in 1996. 

Since moving into industry in 1996 Eddie has 
held a number of senior finance roles in 
various sectors including, more recently, 
head of commercial finance at Norcros plc 
and Western European Financial Controller 
for Sumitomo Electrical Wiring Systems, 
where he implemented Sarbanes-Oxley 
(Japanese equivalent).

In November 2012 Eddie was appointed 
Group Financial Controller.

Richard Stenton
Group Operations Director
Richard was Managing Director of MedLogic 
Global Ltd now Advanced Medical Solutions 
(Plymouth) Limited when it was acquired by 
Advanced Medical Solutions in May 2002. 
Richard was subsequently appointed as 
General Manager with responsibility for R&D 
and Operations for the wound closure and 
sealants business.

Richard spent 14 years in engineering and 
manufacturing with CR Bard Ltd, three years 
as a project director installing medical 
device manufacturing processes in Europe, 
South Africa and the Far East before joining 
HG Wallace – Smiths Industries Medical 
Systems in 1989 as Manufacturing Manager 
covering six medical device manufacturing 
sites in the U.K.. He joined Medlogic Global 
Ltd in 1997 and was responsible for setting 
up and managing the U.K. operation for their 
tissue adhesives business. 

Richard was appointed Group Operations 
Director in July 2010.

Vicki Candler M.C.I.P.D.
Group HR Manager
Vicki joined AMS in January 2007 as HR 
Manager having qualified as a Member of the 
Chartered Institute of Personnel and 
Development in 1997. Vicki has over 20 years 
Human Resource management experience 
from several major multinational 
manufacturing companies. Prior to joining 
AMS she had roles with ICI Chemicals and 
Polymers Ltd and Compass Minerals where 
she worked in partnership with the senior 
management team to develop and deliver 
their strategic plans. 

Vicki was appointed to Group HR Manager in 
November 2012. 

Simon Coates
Group IS Manager
Simon joined AMS in 2002 as Group 
Information Systems Manager and over the 
last twelve years of the Company’s growth 
has overseen many of the Company’s key IT 
projects including implementing ERP 
systems across the Group, integrating 
acquisitions and relocating the business into 
its existing Winsford site.

Simon has over 25 years experience in IT 
infrastructure, systems implementation and 
software development gained from a 
number of different industries. Prior to 
joining AMS he was Worldwide IT manager 
at Whitford Plastics Ltd, a manufacturer of 
chemical coatings, supporting them through 
a period of rapid growth, managing multiple 
sites and key IT projects including ERP 
implementation and adoption of the Euro for 
the European offices. 

Simon was appointed to the Senior 
Management Team in January 2015.

Rose Guang B.Sc., M.Sc.
Group Quality Assurance/ 
Regulatory Affairs (QA/RA) 
Director
Rose joined AMS in May 2013 as Group QA/
RA Director having completed her Masters 
Degree in Precision Engineering from 
Nanyang Technology University in 
Singapore. Rose has over 20 years 
experience working for medical device 
companies and has a strong background in 
setting up effective quality systems. Rose 
has worked for Bausch & Lomb International 
Healthcare, Nypro and spent nine years at 
Medical House Products plc as director of 
quality, regulatory affairs and operations. 
Prior to joining AMS, Rose was Head of 
Quality and Regulatory Affairs at Bespak,  
part of Consort Medical plc. 

Rose is also a 6 Sigma Master Black Belt.

Pieter van Hoof, M.Eng.
Business Unit Director, 
Bulk Materials
Pieter joined AMS B.V. in November 2009. 
Having completed a Masters degree in 
Engineering in Chemistry and Biochemistry 
at the Katholieke Universiteit Leuven 
(Belgium) Pieter joined Janssen 
Pharmaceutica working as a production 
supervisor in the manufacturing unit for 
sterile injectable products before joining the 
DuPont Engineering Polymers business in 
September 1999. At DuPont Engineering 
Polymers Pieter worked in a number of 
business process improvement roles in 
Supply Chain certifying as a 6 Sigma Master 
Black Belt before moving into Sales & 
Marketing, gathering experience in account 
management and business development. 
Before joining Advanced Medical Solutions 
B.V. Pieter held the position of European 
Customer Services Manager for DuPont 
Engineering Polymers.

Pieter was appointed Director of our Bulk 
Materials Business Unit in November 2012 
and is also the Operations Manager for our 
Winsford and Etten Leur sites.

Jeffrey Willis B.Sc. (Hons), EMSMOT
Business Unit Director, 
Branded Distributed 
Jeff joined AMS in October 2005 as Vice 
President Business Development, Americas. 

Jeff graduated with a degree in Biomedical 
Engineering from the University of Florida in 
1996 and completed a Masters programme 
in Management of Technology at Georgia 
Institute of Technology in 2001. He spent ten 
years with Kimberly-Clark Health Care in 
R&D Product Development, and New 
Business Development and was a key 
member of the medical device M&A strategy 
team in Atlanta. In 2004, Jeff joined Abbott 
Laboratories in Columbus, Ohio as Manager 
of Licensing and Business Development 
supporting the medical nutritional and 
consumer products division.

In October 2009, Jeff assumed the role of 
Vice President of Group Marketing for AMS. 
In December 2011, Jeff also took responsibility 
for the Integration of RESORBA®. 

Jeff was appointed Director of our Branded 
Distributed Business Unit in November 2012. 

Mary Tavener
Company Secretary 
14 April 2015

Advanced Medical Solutions Group plc  Annual Report 2014Strategic Report Advanced Medical Solutions Group plc  Annual Report 2014Directors’ Report
For the year ended 31 December 2014

The Directors present their report, incorporating the 
Chairman’s Statement, the Strategic Report including the 
Chief Executive’s Statement and the Financial Review, 
and the audited financial statements for the year ended 
31 December 2014.

Business Review and Future Developments
The Company is required by the Companies Act 2006 to 
include a Strategic Report. The information that fulfils 
the requirements of the Strategic Report can be found 
on pages 11 to 30 which are incorporated in this report 
by reference. This report details the strategy and key 
risks of the Group, the performance for the year ended 
31 December 2014 and its prospects for the future.

Share Listing
The Company’s Ordinary Shares are admitted to and 
traded on AIM, a market operated by the London Stock 
Exchange. Further information regarding the Company’s 
share capital, including movements during the year, are 
set out in note 29 to the financial statements.

Capital Structure
The Group is debt free. 

The Group agreed a new, five-year, £30 million, multi-
currency, revolving, credit facility in December 2014 with 
an accordion option under which AMS can request up to 
an additional £20 million on the same terms. The new 
facility is provided jointly by the Group’s existing bank 
HSBC, as well as The Royal Bank of Scotland PLC and 
replaces the previous £4 million facility. It is unsecured 
on the assets of the Group and is currently undrawn.

Key Performance Indicators
The Directors have monitored the performance of the 
Group with particular reference to the relevant key 
performance indicators: revenue growth, operating 
margin, earnings per share growth and customer service 
(OTIF). The Group monitors progress on a regular basis. 
Performance against the key performance indicators can 
be found on page 23. 

3131

Going Concern
After making enquiries and on the basis outlined in the 
Corporate Governance Report on pages 39 to 42, the 
Directors have a reasonable expectation that the Group 
has adequate resources to continue in operational 
existence for the foreseeable future and for this reason 
they continue to adopt the going concern basis in 
preparing the accounts.

Dividends
The Group made a profit before tax for the year to  
31 December 2014 of £15.2 million (2013: £13.1 million).  
The Directors are recommending payment of a final 
dividend of 0.48p per share. The final dividend will, 
subject to shareholders’ approval, be paid on 29 May 
2015 to shareholders on the register at the close of 
business on 8 May 2015. This will make a total dividend  
of 0.70p for the full year (2013: 0.60p).

Research and Development
The Group has expensed to the income statement in the 
year ended 31 December 2014 £2,120,000 
(2013: £2,196,000) on research and development. In 
accordance with International Accounting Standards a 
further £581,000 (2013: £612,000) has been capitalised. 
Following a review of development, £92,000 
(2013: £337,000) of impairments were made in 2014. 

Share Capital and Issue of Ordinary Shares
The authorised and issued share capital of the Company is 
set out in note 29 to the financial statements on page 70.

Substantial Shareholdings
As at 8 April 2015 the Company had been notified of,  
or was otherwise aware of, the following substantial 
interests of 3% or more in the Ordinary Share capital of 
the Company:

No. of Ordinary
Shares

BlackRock
AXA Framlington Investment Managers
Octopus Investments
Investec Wealth & Investment
Schroder Investment Managers
Aviva Investors
Artemis Investment Management
Invesco Perpetual
Legal & General Investment Management
Hargreave Hales, Stockbrokers (ND)
Kabouter Management

16,613,130
15,015,237
12,940,473
10,665,134
10,000,000
9,494,286
8,137,796
7,542,782
7,216,265
6,604,095
6,533,043

%

7.99
7.22
6.23
5.13
4.81
4.57
3.91
3.63
3.47
3.18
3.14

Financial StatementsStrategic ReportGovernanceCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014 
3232

Directors’ Report continued
For the year ended 31 December 2014

Employees
The Group depends on the skills and engagement of its employees in order to achieve its objectives. Staff at every level 
are encouraged to make the fullest possible contribution to the Group’s success. The Group is an equal opportunities 
employer. It is committed to eliminating all forms of discrimination and giving fair and equal treatment to all employees 
and job applicants in terms of recruitment, pay conditions, promotions, training and all employment matters regardless  
of their age, disability, race, sex, sexual orientation, marriage and civil partnership, pregnancy and maternity, gender 
reassignment, religion or belief. An Equality Policy is in force which aims to ensure that all employees are selected, 
trained, compensated, promoted and transferred solely on the strength of their ability, skills, qualifications and merit.  
The Group also believes that all employees have a right to work in an environment free from harassment and bullying.

The Group’s policy is to consult and discuss with employees, through meetings, both formal and informal, those 
matters likely to affect employees’ interests. The Employees’ Consultative Committee in the U.K., which comprises 
representatives of employees and management and the Work’s Council in Germany meet regularly to discuss 
business issues and areas of concern. Management also communicates with staff through regular team briefs.

The Group’s aim is to recruit and retain sufficient skilled and motivated employees to meet the needs of the business.  
The Group operates to the internationally recognised medical device standard ISO 13485. Staff work within a defined 
quality system and, where appropriate, are trained in Lean Manufacturing Practices. Each line manager is responsible for 
implementing this approach. Employees are encouraged to become involved in the financial performance of the Group 
through participation in the Group’s share option plans and are incentivised directly through the Company’s bonus 
scheme, performance reviews and training and development opportunities.

Employee Share Schemes
Employees, except for participants in the Long-Term Incentive Plan (2014 LTIP), may be eligible after a period of service 
to be granted options over shares in the Company under the Company Share Option Plan or Executive Share Option 
Scheme. The Group received HMRC approval in 2009 to adopt a Company Share Option Plan (CSOP). Under the CSOP, 
employees are allowed to receive up to £30,000 of options in a tax-efficient manner. Options granted under these 
schemes are not offered at a discount. Further details are included in the Remuneration Report on pages 35 to 38.

The Company also operates a Deferred Share Bonus Scheme (DSB) in which employees are invited to participate. 
The DSB encourages employee share ownership which helps to align the employees’ interests with those of the 
shareholders. The details on the DSB Scheme are provided in the Remuneration Report on page 36. The existing 
DSB was set up in 2006 and is coming to the end of its ten-year life. The Directors are proposing that a new DSB 
scheme be introduced on the same terms as the existing scheme.

The Company no longer satisfies the requirements for granting tax-efficient options under its EMI scheme. Options 
already granted under this scheme will be allowed to vest in accordance with the rules of the scheme.

983,346 Ordinary Shares (2013: 2,251,507) were issued during the year to employees exercising their share options. 
Details are given in note 31 to the Group financial statements.

Health and Safety
The Group is committed to high standards in health, safety and environmental performance. It is the Group’s policy 
to abide by all laws, directives and regulations pertinent to its field of operations and to act in a manner so as to 
minimise the effects of its operations on the environment. The Group provides safe places and systems of work, safe 
plant and machinery, safe handling of materials and ensures appropriate information, instruction and training is 
given. Employees are encouraged to identify ‘near misses’ to ensure preventative actions are taken to avoid any 
unsafe work practices and a common All Incident Rate (AIR) reporting metric is used across the Group. Emphasis is 
placed on all employees having a responsibility to maintain a safe working environment. Health & Safety Committees 
at all sites assist with advice on safe working practices and ensure any corrective action is taken where necessary. 
Health and Safety reports are regularly received from Group sites and are reviewed by the Board. Regular audits are 
undertaken to evaluate compliance with Group policy.

Environment
Where possible, the Group aims to reduce its impact on the environment. The facility at Winsford has been built with a 
high level of thermal insulation to reduce the Group’s carbon footprint. It utilises a solar wall, a renewable energy source 
that captures the sun’s warmth and supplements the building’s heating system. Lighting is controlled by movement 
sensors to avoid wastage and the heating system is fully programmable.

Advanced Medical Solutions Group plc  Annual Report 2014Governance3333

Corporate Social Responsibility
AMS is committed to ensuring that the business operates in a responsible way across these key areas: health and 
safety and environment, employees, ethical standards and community. Further details are included in the Corporate 
Social Responsibility Report on page 17.

Directors and their Interests
The Directors of the Company at 31 December 2014 and their interests, all of which are beneficially held, in the share 
capital of the Company were:

C. Meredith
M. Tavener
S. Bellamy
P. Allen
P. Freer

Ordinary shares of 5p each 31 December 2014

Ordinary shares of 5p each 31 December 2013

Shares

DSBs

LTIP

1,185,207
1,774,470
100,000
50,000
13,888

21,019
18,494
–
–
–

887,078
624,611
–
–
–

Deferred 
Bonus1

22,203
17,207
–
–
–

Shares

DSBs

LTIP

Deferred Bonus

1,142,275
1,773,042
100,000
–
13,888

99,325
17,066
–
–
–

1,309,293
537,091
–
–
–

–
–
–
–
–

1  Deferred Bonus shares are in respect of the bonus earned relating to 2013 financial year. Shares awarded following approval of Deferred Annual 

Bonus Plan at the 2014 AGM.

Further details of the Directors’ remuneration and benefits are included in the Remuneration Report on pages 35  
to 38.

The Board has agreed procedures for considering and, where appropriate, authorising Directors’ conflicts or 
potential conflicts of interest. Only independent Directors i.e. those who have no interest in the matter under 
consideration will be able to take the relevant decision. In taking the decision the Directors must act in a way they 
consider, in good faith, will be most likely to promote the Company’s success. Directors will be able to impose limits 
or conditions when giving authorisation if they believe it is appropriate. The Board will report annually on the 
Company’s procedures for ensuring that the Board’s power of authorisation in respect of conflicts of interest 
operated effectively and that procedures have been followed. None of the Directors had any interest during or at the 
end of the year in any contract relating to the business of the Company or its subsidiaries.

Directors’ and Officers’ Liability Insurance
Insurance cover is in force in respect of the personal liabilities which may be incurred by Directors and officers of the 
Company in the course of their service with the Group, as permitted by the Companies Act 2006.

Directors
The names of the current Directors together with brief biographies are shown on pages 28 and 29.

At the forthcoming Annual General Meeting, Chris Meredith and Steve Bellamy will retire by rotation and, being 
eligible, will be proposed for re-election.

The terms of the Directors’ service contracts and details of the Directors’ interests in the shares of the Company, 
together with details of share options granted and any other awards made to the Directors are disclosed in the 
Remuneration Report commencing on page 35.

Directors’ Responsibilities Statement
The Directors are responsible for preparing the Annual Report and the financial statements in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the 
Directors are required to prepare the Group financial statements in accordance with International Financial 
Reporting Standards (IFRS) as adopted by the European Union and Article 4 of the IAS Regulation and have elected 
to prepare the parent company financial statements in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the Directors 
must not approve the accounts unless they are satisfied that they give a true and fair view of the state of affairs of 
the Company and of the profit or loss of the Company for that period.

Financial StatementsStrategic ReportGovernanceCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20143434

Directors’ Report continued
For the year ended 31 December 2014

In preparing the Parent Company financial statements 
the Directors are required to:
•  select suitable accounting policies and then apply 

them consistently; 

•  make judgements and accounting estimates that are 

reasonable and prudent; 

•  the Annual Report and financial statements, taken as a 

whole, are fair, balanced and understandable and 
provides the information necessary for shareholders 
to assess the Group’s performance, business model 
and strategy.

•  state whether applicable UK Accounting Standards 

have been followed, subject to any material 
departures disclosed and explained in the financial 
statements; and

Auditor
Each of the persons who is a Director at the date of 
approval of this Annual Report confirms that:
•  so far as the Director is aware, there is no relevant 

•  prepare the financial statements on the going concern 
basis unless it is inappropriate to presume that the 
Company will continue in business. 

In preparing the Group financial statements, International 
Accounting Standard 1 requires that Directors:
•  properly select and apply accounting policies; 
•  present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable 
and understandable information; 

•  provide additional disclosures when compliance with 
the specific requirements in IFRS is insufficient to 
enable users to understand the impact of particular 
transactions, other events and conditions on the 
entity’s financial position and financial performance; 
and 

•  make an assessment of the Group’s ability to continue 

as a going concern. 

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Company 
and enable them to ensure that the financial statements 
comply with the Companies Act 2006. They are also 
responsible for safeguarding the assets of the Company 
and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities. The 
Directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

Responsibility Statement
We confirm that to the best of our knowledge:
•  the financial statements, prepared in accordance with 
the relevant financial reporting framework, give a true 
and fair view of the assets, liabilities, financial position 
and profit or loss of the Company and the 
undertakings included in the consolidation taken as a 
whole;

•  the Strategic Report and Directors’ Report include a 
fair review of the development and performance of 
the business and the position of the Company and the 
undertakings included in the consolidation taken as a 
whole, together with a description of the principal 
risks and uncertainties that they face; and

audit information of which the Company’s auditor is 
unaware; and

•  the Director has taken all the steps that he/she ought 
to have taken as Director in order to make himself/
herself aware of any relevant audit information and to 
establish that the Company’s auditor is aware of that 
information. 

This confirmation is given and should be interpreted in 
accordance with the provisions of S418 of the Companies 
Act 2006. 

Deloitte LLP has expressed their willingness to continue 
in office as auditor and a resolution to reappoint them 
will be proposed at the forthcoming Annual General 
Meeting.

Special Business
The effect of Resolution 7, to be proposed at the meeting 
would be to approve the amendments to the Advanced 
Medical Solutions Group plc 2006 Deferred Share  
Bonus Plan.

The effect of Resolution 8, to be proposed at the 
meeting would be to allow the Company to allot shares 
conferred by S551 of the Companies Act 2006.

The effect of Resolution 9, to be proposed at the 
meeting would be to disapply the statutory pre-emption 
rights conferred by S570 of the Companies Act 2006.

The effect of Resolution 10, to be proposed at the meeting 
would be to allow the Company to purchase its own shares 
conferred by S701 of the Companies Act 2006.

Annual General Meeting
The Annual General Meeting will be held at 11.00am on  
21 May 2015 at 1 Cornhill, Gold Room, London, EC3V 3ND. 
Details of the notice of the Annual General Meeting are 
given on pages 82 to 84. The Annual General Meeting 
provides an opportunity for private shareholders to 
question your Board and to meet informally with the 
executive management after the meeting.

On behalf of the Board

Mary Tavener
Company Secretary 
14 April 2015

Advanced Medical Solutions Group plc  Annual Report 2014Governance3535

Remuneration Report

The Board presents the Remuneration Report for the 
year ended 31 December 2014.

As an AIM listed company, Advanced Medical Solutions 
Group plc is not required to comply with the Directors 
remuneration report requirements under Main Market UK 
Listing Rules or those aspects of the Companies Act 
applicable to quoted companies. The following 
disclosures are made voluntarily.

The Remuneration Committee comprises four Non-
Executive Directors of the Group: Penny Freer 
(Chairman), Peter Allen, Steve Bellamy and Peter 
Steinmann. They have no personal financial interest, 
other than as shareholders, in the matters to be decided. 
They have no conflict of interest arising from cross-
directorships and no day-to-day involvement in running 
the business. They do not participate in any bonus, share 
option or pension arrangements. The Committee met 
seven times during the year. All meetings were attended 
by all members.

The Board has accepted the Remuneration Committee’s 
recommendations in full.

The Remuneration Committee, on behalf of the Board 
and in consultation with the Chief Executive, determines 
the Group’s policy on executive remuneration, 
employment conditions and the individual remuneration 
packages of the Executive Directors of all Group 
companies and management earning in excess of 
£100,000 per annum. It administers the share option 
schemes, determines the design of performance-related 
pay schemes, sets the targets for such schemes and 
approves payment under such schemes. The Terms of 
Reference of the Remuneration Committee are reviewed 
each year and are available on the Company’s 
website ‘www.admedsol.com’.

Remuneration Policy
The remuneration policy is based on the need to offer 
competitive packages to attract, retain and motivate 
Senior Executives of the highest calibre, whilst at the 
same time not paying more than is necessary for this 
purpose. A cohesive reward structure consistently 
applied with links to corporate performance is seen as 
crucial in ensuring attainment of the Group’s strategic 
goals. Regular reviews of the policy are carried out, 
supported by independent advice, to ensure that the 
range and level of emoluments and incentive schemes 
continue to match current market practice. Kepler 
Associates were engaged in February 2012 to advise the 
Remuneration Committee with regard to the 
remuneration of the Executives and Senior Management, 
and provided further guidance in 2013 and 2014. The 
Remuneration Committee took into account their 
recommendations which included the introduction of an 
Executive Shareholding Policy in 2014 requiring the 
Executive Directors and Senior Management Team to 
hold a minimum of 100% and 50% respectively, of their 

pre-tax annual salary in Company shares within five 
years of attaining office as well as a change to the 
existing bonus scheme for 2014. As a result of the 
Committee’s recommendations a Deferred Annual Bonus 
(DAB) Scheme was approved by shareholders at the 
2014 AGM.

Salary
The Remuneration Committee reviews the salaries of the 
Executive Directors and Senior Managers of all Group 
companies annually and compares them against 
performance and market medians. This review was last 
carried out in October 2014.

Annual Performance Bonus
Each of the Executive Directors is entitled under the terms 
of their service agreements to receive an annual bonus to 
be determined by the Remuneration Committee based on 
the Group’s financial performance and the achievement of 
specific targets set by the Remuneration Committee. In 
2014, the targets set were against Group revenue, Group 
profit before tax and Earnings Per Share. Each participant 
may receive up to 100% of their salary as a bonus. 85% of 
the award is dependent upon the financial performance of 
the Group and 15% is achievable for meeting personal 
objectives. Senior Management are also entitled to receive 
up to 50% of their salary in bonus, of which 86% of the 
award is dependent on financial performance targets and 
14% on personal objectives.

Deferred Annual Bonus
Following advice from Kepler, the Remuneration 
Committee introduced a Deferred Annual Bonus (2014 
DAB) Scheme after receiving shareholder approval at the 
2014 AGM whereby both Executive Directors and Senior 
Managers are required to defer up to 25% of their annual 
bonus into share awards that will vest after three years. 

Share Options
Employees, except for participants in the Long-Term 
Incentive Plan (LTIP), may be granted options over 
shares in the Company under the Company Share Option 
Plan and Executive Share Option Scheme, under which 
either approved or unapproved options may be granted. 
Options granted under these schemes are not offered at 
a discount.

The exercising of options under these schemes is 
conditional on certain performance conditions which are 
pre-determined by the Remuneration Committee. 
Options are exercisable normally only after the third 
anniversary of the date of grant (or such later time as 
may be determined at the time of grant) and cannot in 
any event be exercised later than the tenth anniversary 
of the date of grant. Awards will not vest if the Group is 
not profitable at the end of the performance period. Full 
details are included in note 31 on pages 71 to 76.

Financial StatementsStrategic ReportGovernanceCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20143636

Remuneration Report continued

Company Share Option Plan (CSOP)
The Company received approval for a Company Share 
Option Plan (CSOP) on 2 June 2010. This was adopted 
after HMRC approval on 13 August 2010. This Plan allows 
relevant employees to receive up to £30,000 of 
Company shares by reference to the market value of 
these shares on the grant date and to benefit from the 
growth in value of those shares.

2009 Executive Share Option Scheme
Options granted under this scheme are not offered at a 
discount. Up until 2010, the Company was able to offer 
options under an Enterprise Management Incentive (EMI) 
Scheme. The Company no longer satisfies the 
requirements for operating this scheme, however, 
options already granted will be allowed to vest in 
accordance with the scheme rules. 

Long-Term Incentives
The Company introduced a new Long-Term Incentive 
Plan (2014 LTIP) at the 2014 AGM replacing the existing 
LTIP which was due to expire in 2015. Individuals who are 
entitled to awards under the 2014 LTIP are not eligible to 
receive options under the Company’s Share Option Plan 
or the Executive Share Option Scheme. The objectives of 
the LTIP are to align the interests of Executives with 
those of shareholders by making a part of remuneration 
dependent on the success of management in delivering 
superior returns to shareholders. 50% of the Award is 
determined based on the Total Shareholder Return (TSR) 
performance of the Company compared with the AIM 
Healthcare Share Index over the vesting period and 50% 
of the Award is determined by the growth in the average 
Earnings Per Share (EPS) per year of the Company over 
the three-year vesting period.

Of the 50% of the Award that is determined by reference 
to the AIM Healthcare Share Index, no shares will be 
awarded if the Company is ranked below the median. 
Awards will vest on a sliding scale from 25% to 100% for 
performance above median to upper quartile 
performance against the Index.

The performance measurement for EPS will be based on 
the percentage increase of the Company’s EPS over the 
vesting period. Awards will vest on a sliding scale from 
25% to 100% for an average increase of EPS over target 
EPS to an average increase of EPS of 20% over the 
vesting period. No awards will be made for an average 
increase of EPS below target EPS. In 2014 the EPS target 
was set at 5%. 

The Remuneration Committee has the flexibility to make 
appropriate adjustments to the performance conditions 
to ensure that the Award achieves its original purpose. 
Any vesting is also subject to the Remuneration 
Committee being satisfied that the Company’s 
performance on these measures is consistent with the 
underlying performance of the business.

Deferred Share Bonus Plan
The Company also has a Deferred Share Bonus Plan (the 
DSB) which is available to all employees. The DSB allows 
for the payment of bonus to be made in the form of 
shares. It also allows for the provision of additional 
matching shares if the bonus shares are held for a set 
period. The DSB encourages employees to acquire 
shares in the Company and retain those shares to receive 
additional free shares from the Company. It acts as a 
valuable retention tool and aligns the employees’ 
interests with those of shareholders. The first year that 
the DSB operated was in 2007. 

The DSB, originally introduced in 2006, is due to end on 
30 May 2016. It is being proposed at the 2015 Annual 
General Meeting that the existing DSB scheme be 
extended.

Pension
All employees are entitled to become members of the 
Group Pension and Life Assurance Scheme which was 
set up with effect from 1 February 1999. The Scheme 
entitles Executive Directors to contribute up to 10% of 
salary with the Group contributing 10%. All other 
employees contribute 3% of their salary which is 
matched by a 6% contribution from the Group. The 
Pension Plan is a money purchase scheme. In 2011, the 
Group made further arrangements allowing individuals 
to sacrifice their salary for pension contributions. 
Automatic enrolment was implemented in 2014.

Service Agreements
The service agreements for Chris Meredith and Mary 
Tavener are terminable by either party giving not less 
than 12 months’ notice in writing.

Private Healthcare
Executive Directors and other senior employees are 
entitled to private healthcare and permanent health 
insurance.

Non-Executive Directors
The fees of the Non-Executive Directors are determined 
by the Executive Directors. No Director or Senior 
Manager shall be involved in any decisions as to their 
own remuneration. Non-Executive Directors receive 
travel expenses but do not participate in any incentive 
arrangements. The Non-Executive Directors have 
entered into terms of appointment. The Non-Executive 
Directors’ appointments are terminable by either party 
upon six months’ notice in writing without any right to 
compensation on early termination. Don Evans retired as 
Chairman on 31 December 2013 and exercised all of his 
remaining LTIPs and DSBs during the year with the 
exception of 4,411 shares from the DSB Scheme which 
were exercised on 3 January 2014.

Advanced Medical Solutions Group plc  Annual Report 2014Governance3737

Directors’ emoluments 
The various elements of the remuneration for each Director in 2013 and 2014:

Salary and fees

Annual bonus

Deferred  
annual bonus

LTIPs vested during 
the year

Gains on DSBs 
vested during  
the year

Benefits

Pensions

Total year 
ended 
2014

Total year 
ended 
2013

2014
£’000

2013
£’000

2014
£’000

2013
£’000

2014
£’000

2013
£’000

2014
£’000

2013
£’000

2014
£’000

2013
£’000

2014
£’000

2013
£’000

2014
£’000

2013
£’000

2014
£’000

2013
£’000

Year to 31 
December

Executive
Chris 
Meredith
Mary 
Tavener
Non-
Executive
Peter Allen
Steve 
Bellamy
Penny Freer
Peter 
Steinman
Don Evans

245

204

106

156

143

75

80

62

35

25

26

219

20

113

63

37
37

34
–

5

36
36

17
52

–

–
–

–
–

–

–
–

–
–

–

–
–

–
–

–

–
–

–
–

–

–
–

–
–

–

–

–

–
–

–
–

–

14

11

–

22

–

–
–

–
–

–

–
–

–
–

25

22

1

1

–

–
–

–
–

2

1

1

25

35

20

32

645

331

416

280

–

–
–

–
–

–

–
–

–
–

63

37
37

34
–

5

36
36

17
52

2

60

52 1,232

757

Total

572

493

181

142

60

46

332

The table above summarises the payments made and additional amounts earned by the Directors for the 2014 
financial year.

Until 2013 the annual bonus, which was discretionary, was not determined until the financial results had been audited 
and approved by the Board. The Board agreed that from 2013 a bonus for the current financial year should be 
accrued. The Deferred Annual Bonus recorded in the table above is in respect of the 2014 financial year, to be paid 
or deferred into shares, which will not be received until 2018.

The Executive Directors were granted further LTIPs as detailed below.

The opening share price for 2014 was 108p and the closing price on the last trading day of the year, was 124.5p. The 
range during the year was 130.5p (high) and 107.5p (low). (Source: daily official list of the London Stock Exchange.)

Directors interests in the Long-Term Incentive Plan (LTIP)
The maximum number of shares to be allocated to the Directors under the LTIP, in each case for an aggregate 
consideration of £1 are as follows: 

Chris Meredith

Mary Tavener

As at 
31 December 
2013

514,778
306,818
260,586
227,111
–

159,126
201,954
176,011
–

Exercised in 
the year

514,778
–
–
–
–

–
–
–
–

Issued in 
the year

Lapsed in 
the year

As at 
31 December 
2014

Market price 
at date of grant 
(p)

First 
vesting 
date

–
–
–
–
210,753

–
–
–
148,817

–
118,190
–
–
–

61,297
–
–
–

–
188,628
260,586
227,111
210,753

97,829
201,954
176,011
148,817

33.30
88.00
76.75
90.00
116.25

88.00
76.75
90.00
116.25

23 April 2012 (vested)
15 April 2014 (vested)
6 September 2015
19 September 2016
6 June 2017

15 April 2014 (vested)
6 September 2015
19 September 2016
6 June 2017

The entitlement to shares under the LTIP is subject to achieving the performance conditions referred to on page 36. 
The figures shown are maximum entitlements and the actual number of shares (if any) will depend on these 
performance conditions being achieved.

Following a review of the Performance Conditions of the LTIPs granted in April 2011, 64.6% of the Award vested in 
April 2014.

Awards made have no performance re-testing facility.

Financial StatementsStrategic ReportGovernanceCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20143838

Remuneration Report continued

Five-year Share Performance
For the five-year period ending 28 February 2015 the Advanced Medical Solutions Group plc share price has 
outperformed the FTSE All Share Index by 170%, FTSE Techmark All-Share Index by 84%, FTSE All-Share Health 
Care Index by 129%, the FTSE Small Cap Index by 127%, and FTSE AIM All-Share Index by 246%.

400

350

300

250

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(
)
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200
400
150
350
100
300
50
250
0
February 2010
200

l

100
350

50
300

150
400

February 2011

February 2012

February 2015

February 2013

February 2014

1
o
t
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s
a
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(
)
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February 2010

e
c
i
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For the five-year period ending 28 February 2015 the Advanced Medical Solutions Group plc total shareholder 
r
u
t
return (TSR), defined as share price growth plus reinvested dividends, has outperformed the FTSE All Share Index 
e
r
by 134%, FTSE Techmark All-Share Index by 61%, FTSE All-Share Health Care Index by 89%, the FTSE Small Cap 
r
e
d
Index by 104%, and FTSE AIM All-Share Index by 239%.
February 2012
o
h
e
r
a
h
n
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100
300
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0
February 2010
200

1
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a
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r
(
)
0
0

February 2014

February 2014

February 2013

February 2013

February 2015

February 2015

February 2012

February 2011

February 2011

150

l

Advanced Medical Solutions

FTSE All-Share Index

FTSE Techmark All-Share Index

1
o
t
d
e
s
a
b
e
r
(

FTSE All-Share Healthcare Index

FTSE Small Cap Index

FTSE AIM All-Share Index

l

a
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100

50

0
February 2010

February 2011

February 2012

February 2013

February 2014

February 2015

Advanced Medical Solutions

FTSE All-Share Index

FTSE Techmark All-Share Index

FTSE All-Share Healthcare Index

FTSE Small Cap Index

FTSE AIM All-Share Index

Mary Tavener
Company Secretary 
14 April 2015

Advanced Medical Solutions Group plc  Annual Report 2014Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3939

Corporate Governance Report

UK Corporate Governance Code
The rules relating to AIM companies do not require the 
Company to report in accordance with the UK Corporate 
Governance Code 2012 (the Code). However, the Board is 
committed to the principles of good corporate 
governance and the Directors have applied the Code in a 
manner which they consider appropriate for the size of 
the Group. 

Board Composition and diversity
The Board comprises the Non-Executive Chairman, the 
Chief Executive, the Group Finance Director and three 
Non-Executive Directors. The Directors’ biographies 
appear on pages 28 and 29 and detail their experience 
and suitability for leading and managing the Group. The 
Non-Executive Directors, all of whom are considered by 
the Board to be independent, bring a valuable range of 
expertise and experience in assisting the Group to 
achieve its strategic aims. The Chairman fosters a climate 
of debate and challenge in the boardroom. This is built 
on his challenging but supportive relationship with the 
Chief Executive which sets the tone for Board interaction 
and discussions.

We recognise the importance of diversity at Board level 
and our Board members comprise a number of different 
nationalities with a wide range of skills and experiences 
from a variety of business backgrounds. Our current 
female representation on the Board is 33.3%, already 
above the minimum representation level to be achieved 
by 2015. 

Peter Allen was appointed as Chairman on 1 January 
2014 following his appointment as a Non-Executive 
Director on 4 December 2013 and is considered to be 
independent. The size of the Board during 2014 was six. 
All Directors are required to stand for re-election at the 
first Annual General Meeting following their appointment 
and, as a minimum, every three years thereafter. 

Senior Independent Director
In 2010 Penny Freer was appointed as Senior 
Independent Director.

Role of the Board
The Board retains full and effective control of the Group 
and has a schedule of matters specifically reserved for its 
approval. The Board is responsible for formulating the 
Group’s corporate strategy, approval of budgets, 
monitoring financial performance, approval and review 
of major capital expenditure, corporate governance and 
risk management. Matters are delegated to the Board 
Committees, Executive Directors and the Senior 
Management Team where appropriate. 

All Directors have access to the advice and services of 
the Company Secretary and can take independent 
professional advice, if necessary, at the Group’s expense. 
The Board approves the appointment and removal of the 
Company Secretary. The Non-Executive Directors are 
able to contact the Executive Directors and Senior 
Managers at any time for further information.

Board and Committee meetings
The Board meets on a formal basis regularly, and met 
formally eleven times in 2014. Members are supplied with 
reports from Executive Directors in good time for review 
in advance of the meetings. Most Board Committee 
meetings are scheduled around Board meetings with 
Committee Reports issued well in advance of the 
meeting. 

During 2014 the Board met eleven times, the Audit 
Committee three, Remuneration Committee seven and 
the Nomination Committee twice.

The Directors attended the following meetings in the 
year ended 31 December 2014:

Board

Audit 
Committee

Remuneration 
Committee

Nomination 
Committee

11
10
11
11
11
11

3
2*
3*
3
3
3

7
3*
2*
7
7
7

2
2
0
2
2
2

Peter Allen
Chris Meredith
Mary Tavener
Steve Bellamy
Penny Freer
Peter Steinmann 

*   By invitation

Board Committees
The Board has delegated specific authority to the Audit 
Committee, Remuneration Committee and the 
Nomination Committee.

Peter Allen, Penny Freer, Steve Bellamy and Peter 
Steinmann are members of the Audit, Remuneration and 
Nomination Committees. Chris Meredith is a member of 
the Nomination Committee. 

The Terms of Reference of all three Board Committees 
are available on our corporate website ‘www.admedsol.
com’.

Board and Committee Evaluation
The performance evaluation of the Board, its 
Committees and Directors is undertaken by the 
Chairman annually and implemented in collaboration 
with the Committee Chairmen. The 2014 Board and 
Committee evaluations were conducted by way of each 
Director and Committee member completing 
comprehensive questionnaires. The results were collated, 
discussed and acted upon by the Board and Committees. 
The Board reviews the outcomes of the Committee 
evaluations and assesses their performance. The 
Chairman confirms that the performance of the Non-
Executive Directors continues to be effective.

Financial StatementsStrategic ReportGovernanceCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20144040

Corporate Governance Report continued

Professional Advice, Indemnities and Insurance
There is provision for Directors to take independent 
professional advice relating to the discharge of their 
responsibilities should they feel they need it. The 
Company has arranged Directors’ and Officers’ liability 
insurance against certain liabilities and defence costs. 
However, the Directors’ insurance does not provide 
protection in the event of a Director being found to 
have acted fraudulently or dishonestly.

Internal Control 
The Board is responsible for the Group’s system of 
internal control and for reviewing its effectiveness, taking 
guidance from the Audit Committee. In the context of 
the Group’s business any such system can only 
reasonably be expected to manage rather than eliminate 
risks arising from its operations. It can therefore only 
provide reasonable and not absolute assurance against 
material loss or misstatement.

Investor Relations
The Board appreciates that effective communication 
with the Company’s shareholders and the investment 
community as a whole is a key objective. The views of 
both institutional and private shareholders are important, 
and these can be varied and wide-ranging, as is their 
interest in the Company’s strategy, reputation and 
performance. The Executive Directors have overall 
responsibility for ensuring effective communication 
and the Company maintains a regular dialogue with 
its shareholders, mainly in the periods following the 
announcement of the interim and final results, but also 
at other times during the year. The views of shareholders 
are sought through direct contact and via feedback from 
advisors and are communicated to the Board as a whole. 
The Board encourages the participation of shareholders 
at its Annual General Meeting, notice of which is sent to 
shareholders at least 20 working days before the 
meeting. The AMS website ‘www.admedsol.com’ is 
regularly updated and provides additional information on 
the Group including information on the Group’s products 
and technology. 

Annual General Meeting
This year’s AGM will, as last year, include a presentation 
by the Chief Executive on the current progress of the 
business and allow the opportunity for questions on this 
or any of the resolutions before the meeting. The 
Company proposes separate resolutions for each issue 
and specifically relating to the reports and accounts. 
The Company ensures all proxy votes are counted and 
indicates the level of proxies on each resolution along 
with the abstentions after it has been dealt with on a 
show of hands.

After the meeting, shareholders will have the opportunity 
to talk informally to the Board and raise any further 
questions or issues they may have. The outcome of the 
AGM, a copy of the AGM presentation and details of the 
poll results will be posted on the Company’s website 
after the meeting.

Key features of the internal control system are as follows:
•  the Group has an organisational structure with clear 

responsibilities and lines of accountability. The Group 
promotes the values of integrity and professionalism. 
The members of the Board are available to hear, in 
confidence, any individual’s concerns about 
improprieties; 

•  the Board has a schedule of matters expressly 

reserved for its consideration. This schedule includes 
potential acquisitions, major capital projects, treasury, 
risk management policies, approval of budgets and 
health & safety;

•  the Board monitors the activities of the Group through 
the management accounts, monthly forecasts and 
other reports on current activities and plans. The 
Senior Management Team regularly monitors financial 
and operational performance in detail; 

•  the Group has set appropriate levels of authorisation 
which must be adhered to as the Group concludes its 
business;

•  the Group operates a ‘whistle-blowing’ policy enabling 
any individual with a concern to approach the Non-
Executive Directors in confidence; and 

•  the Group has appointed a third party to carry out 
internal audits on behalf of the Group which is 
managed by the Audit Committee.

Risk Management
The recent challenging business climate has resulted in a 
sustained focus on the approach to risk. The Directors 
consider risk management to be crucial to the Group’s 
success and give a high priority to ensuring that adequate 
systems are in place to evaluate and limit risk exposure. 

Management are responsible for the identification and 
evaluation of significant risks applicable to their areas of 
the business together with the design and operation of 
suitable internal controls. These risks have been 
discussed in the Strategic Report on pages 11 to 30, and 
are assessed on a continual basis, and may be associated 
with a variety of internal or external factors including 
financial and operational risks.

Advanced Medical Solutions Group plc  Annual Report 2014Governance4141

Management report to the Audit Committee regularly on 
their review of risks and how they have managed the risks. 
The Audit Committee reviews the inherent risks, including 
the key risks and the system of control necessary to 
manage such risks. The Audit Committee also reviews the 
effectiveness of the Group’s procedure in managing risk 
and, therefore, believes it meets the requirements of the 
FRC guidance on Risk Management, Internal Control and 
Related Financial and Business Reporting. The business 
risks and controls to mitigate the risks are formally 
reviewed by the Audit Committee and the Board at least 
twice a year. 

Audit Committee
The Audit Committee comprises Steve Bellamy (Chairman), 
Penny Freer, Peter Steinmann and Peter Allen. 

Steve Bellamy, a qualified Chartered Accountant, chairs 
the Committee. The Committee has Terms of Reference 
that are reviewed at least annually and were updated at 
the end of 2014. The Deputy Company Secretary acts as 
Secretary to the Committee.

The Committee met three times during the year. The 
Chief Executive Officer, Group Finance Director, Group 
Financial Controller, external audit partner and internal 
auditor attended a number of these meetings. The Audit 
Committee also met with the external audit partner 
without the Executives and Senior Managers present and 
the Audit Committee Chairman met with external audit 
partner separately. The role of the Committee is to:
•  consider the nature and scope of the audit process 
(both internal and external) and its effectiveness;
•  consider the appointment, fees, independence and 
effectiveness of the auditors and the audit process, 
and discuss the scope of the audits and their findings; 

•  monitor the Group’s accounting policies;
•  review and challenge the Group’s assessment of 

business risks and internal controls to mitigate these 
risks as well as reviewing the annual and interim 
statements prior to their submission for approval by 
the Board; 

The Audit Committee provides advice to the Board on 
whether the annual report is fair, balanced and provides 
the necessary information shareholders require to assess 
the Company’s performance, business model and 
strategy. In doing so, the following issues have been 
addressed specifically:
•  review of key strategic risks – the Audit Committee 

conducts a review of the key strategic risks every six 
months. The review highlights the key risks based on a 
combination of likelihood and impact and then also 
considers what appropriate mitigants should be 
implemented. The results from this work are included 
in the Strategic Review.

•  review of judgements made by management, 

including the discount rate used in determining 
whether there has been an impairment of goodwill.
•  Going Concern – the conclusion of the review of the 
Going Concern assessment is included in Note 2.

Internal Audit
Following a review of the Group in 2012, the Audit 
Committee proposed, and the Board accepted, that a 
separate internal audit function be set up. This was 
achieved by outsourcing to Baker Tilly LLP. The Audit 
Committee have prepared the Terms of Reference and 
will continue to utilise Baker Tilly’s service as required 
in 2015. Findings and recommendations are received 
by the Audit Committee, who also review progress on 
corrective actions. The Audit Committee:
•  approves the appointment of and the termination of 

the internal auditors;

•  reviews and approves the charter of the internal audit 
function and ensures the function has the necessary 
resources and access to information to enable it to 
fulfil its mandate and is equipped to perform in 
accordance with appropriate professional standards 
for internal auditors;

•  ensures the internal auditor has direct access to the 

Board Chairman and to the Committee Chairman and 
is accountable to the Committee;

•  reviews and assesses the annual internal audit work 

plan;

•  review and challenge the Going Concern assumptions 

•  receives a report on the results of the internal auditors 

for the Group; 

work on a periodic basis;

•  review the Group’s Whistle-blowing, Bribery and Gifts 

policies; 

•  review the internal audit plan and the reports of the 

internal auditors; and

•  annually assess the performance of the external 

auditor.

•  reviews and monitors management’s responsiveness to 
the internal auditor’s findings and recommendations;
•  meets with the internal auditor at least once a year 

without the presence of management; and
•  monitors and reviews the effectiveness of the 

Company’s controls in the context of the Company’s 
overall risk management system.

It is the task of the Audit Committee to ensure that 
auditor objectivity and independence is safeguarded 
when non-audit services are provided by the auditor. 
To ensure auditor objectivity and independence there 
is a process in place to approve any non-audit work.

All internal audit reports are discussed with the Audit 
Committee and the external auditor, and the 
recommendations considered and acted upon. Baker 
Tilly LLP attends Audit Committee meetings every six 
months and updates the Audit Committee in writing 
ahead of the Committee meetings.

Financial StatementsStrategic ReportGovernanceCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20144242

Corporate Governance Report continued

With regard to the Group’s financial position, it had cash 
and cash equivalents at the year end of £17.3 million 
(2013: £5.3 million) and was debt free (2013: debt free). 
The Group agreed a new, five-year, £30 million, multi-
currency, revolving credit facility in December 2014 with 
an accordion option under which AMS can request up to 
an additional £20 million on the same terms. The new 
facility is provided jointly by the Group’s existing bank 
HSBC, as well as The Royal Bank of Scotland PLC and 
replaces the previous £4 million facility. It is unsecured 
on the assets of the Group and is currently undrawn.

While the current economic environment is uncertain, 
AMS operates in a market whose demographics are 
favourable, underpinned by an increasing need for 
products to treat chronic and acute wounds. 
Consequently, market growth is predicted. The Group 
has a number of long-term contracts with customers 
across different geographic regions and also with 
substantial financial resources, ranging from government 
agencies through to global healthcare companies.

Having taken the above into consideration, the Directors 
have reached the conclusion that the Group is well 
placed to manage its business risks in the current 
economic environment. Accordingly, they continue to 
adopt the going concern basis in preparing the financial 
statements.

Mary Tavener
Company Secretary 
14 April 2015

The Group also calls on the services of external bodies to 
review the controls in certain areas of the Group. The 
quality assurance systems are reviewed by the Group’s 
notified bodies, the British Standards Institution (BSI) 
and TÜV Rheinland, on a regular basis.

Remuneration Committee
The Remuneration Committee comprises Penny Freer 
(Chairman), Steve Bellamy, Peter Steinmann and 
Peter Allen.

The Committee, in consultation with the Chief Executive, 
determines the Group’s policy on Executive 
remuneration, employment conditions and the individual 
remuneration packages of Executive Directors of all 
Group companies and all Management earning in excess 
of £100,000 per annum. It also approves all new 
incentive schemes, the grants of options under the 
Group’s share option schemes and the grant of shares 
under the Group’s Long-Term Incentive Plan (LTIP). The 
Committee has Terms of Reference that are reviewed at 
least annually and were updated at the end of 2014. The 
Deputy Company Secretary acts as Secretary to the 
Committee. The Remuneration Committee met seven 
times in 2014. The report of the Committee is included 
on pages 35 to 38.

Nomination Committee
The Nomination Committee comprises Peter Allen 
(Chairman), Penny Freer, Steve Bellamy, Chris Meredith 
and Peter Steinmann.

The Committee nominates and recommends the 
appointment of new Directors to the Board, considers 
succession planning for Directors, other Senior 
Management and membership of the Audit and 
Remuneration Committees. In making recommendations, 
the Committee takes into account the balance of skill, 
knowledge and experience of the Board and gives due 
regard to the benefits of diversity of the Board, including 
gender. The Committee has Terms of Reference that are 
reviewed at least annually and were updated at the end 
of 2014. The Deputy Company Secretary acts as 
Secretary to the Committee. The Committee met twice 
during the year.

Going Concern
In carrying out their duties in respect of going concern, 
the Directors have carried out a review of the Group’s 
financial position and cash flow forecasts for the next 
twelve months from signing of the accounts. These have 
been based on a comprehensive review of revenue, 
expenditure and cash flows, taking into account specific 
business risks and the current economic environment.

Advanced Medical Solutions Group plc  Annual Report 2014GovernanceIndependent Auditor’s Report to the Members of 
Advanced Medical Solutions Group plc

4343

Opinion on financial statements
In our opinion:
•  the financial statements give a true and fair view of 

the state of the group’s and of the parent company’s 
affairs as at 31 December 2014 and of the group’s 
profit for the year then ended;

•  the group financial statements have been properly 

prepared in accordance with IFRS as adopted by the 
European Union;

•  the parent company financial statements have been 

properly prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice; and
•  the financial statements have been prepared in 

accordance with the requirements of the Companies 
Act 2006.

Opinion on other matter prescribed by the 
Companies Act 2006
In our opinion the information gven in the Strategic 
Report and the Directors· Report for the financial year 
for which the financial statements are prepared is 
consistent with the financial statements.

Matters on which we are required to report 
by exception
We have nothing to report in respect of the following 
matters where the Companies Act 2006 requires us to 
report to you if, in our opinion:
•  adequate accounting records have not been kept by 

the parent company, or returns adequate for our audit 
have not been received from branches not visited by 
us; or

•  the parent company financial statements are not in 

agreement with the accounting records and returns, 
or

•  certain disclosures of directors· remuneration 

specified by law are not made, or

•  we have not received all the information and 

explanations we require for our audit.

Timothy Edge BSc ACA (Senior Statutory Auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
Manchester, United Kingdom
14 April 2015

We have audited the financial statements of Advanced 
Medical Solutions Group plc for the year ended  
31 December 2014 which comprise the Group Income 
Statement, the Group Balance Sheet, the Group Cash 
Flow Statement, the Group Statement of Changes in 
Equity and the related notes 1 to 33, the Parent Company 
Balance Sheet and the related notes 1 to 8. The financial 
reporting framework that has been applied in the 
preparation of the group financial statements is 
applicable law and International Financial Reporting 
Standards (IFRSs) as adopted by the European Union. 
The financial reporting framework that has been applied 
in the preparation of the parent company financial 
statements is applicable law and United Kingdom 
Accounting Standards (United Kingdom Generally 
Accepted Accounting Practice).

This report is made solely to the company’s members, as 
a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been 
undertaken so that we might state to the company’s 
members those matters we are required to state to them 
in an auditor’s report and for no other purpose. To the 
fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company 
and the company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

Respective responsibilities of directors and auditor
As explained more fully in the Directors’ Responsibilities 
Statement, the directors are responsible for the 
preparation of the financial statements and for being 
satisfied that they give a true and fair view. Our 
responsibility is to audit and express an opinion on the 
financial statements in accordance with applicable law 
and International Standards on Auditing (UK and 
Ireland). Those standards require us to comply with the 
Auditing Practices Board’s Ethical Standards for 
Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts 
and disclosures in the financial statements sufficient to 
give reasonable assurance that the financial statements 
are free from material misstatement, whether caused by 
fraud or error. This includes an assessment of: whether 
the accounting policies are appropriate to the group’s 
and the parent company’s circumstances and have been 
consistently applied and adequately disclosed; the 
reasonableness of significant accounting estimates made 
by the directors; and the overall presentation of the 
financial statements. In addition, we read all the financial 
and non-financial information in the annual report to 
identify material inconsistencies with the audited 
financial statements and to identify any information that 
is apparently materially incorrect based on, or materially 
inconsistent with, the knowledge acquired by us in the 
course of performing the audit. If we become aware of 
any apparent material misstatements or inconsistencies 
we consider the implications for our report.

Financial StatementsStrategic ReportGovernanceCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20144444

Consolidated Income Statement
For the year ended 31 December 2014

Revenue
Cost of sales

Gross profit
Distribution costs
Administration costs
Other income

Profit from operations 
Finance income
Finance costs

Profit before taxation 
Income tax

Profit for the year attributable to equity holders of the parent 

Earnings per share
Basic
Diluted
Adjusted diluted

The above results relate to continuing operations.

Year ended  
31 December 
2014
£’000

Year ended  
31 December 
2013
£’000

63,010
(27,167)

35,843
(853)
(20,070)
250

15,170
49
(1)

15,218
(2,354)

12,864

6.20p
6.08p
6.26p

59,499
(25,231)

34,268
(744)
(20,079)
281

13,726
1
(583)

13,144
(1,778)

11,366

5.52p
5.45p
5.64p

Note

4

4, 5
10
11

12

14
14
14

Consolidated Statement of Comprehensive Income
For the year ended 31 December 2014

Profit for the year
Items that will potentially be reclassified subsequently to the profit and loss
Exchange differences on translation of foreign operations
(Loss)/gain arising on cash flow hedges

Other comprehensive (expense)/income for the year

Total comprehensive income for the year attributable to 

equity holders of the parent

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

12,864

11,366

(4,200)
(1,173)

(5,373)

732
698

1,430

7,491

12,796

Advanced Medical Solutions Group plc  Annual Report 2014Financial StatementsConsolidated Statement of Financial Position
At 31 December 2014

4545

Assets
Non-current assets
Acquired intellectual property rights
Software intangibles
Development costs
Goodwill
Property, plant and equipment
Deferred tax assets
Trade and other receivables

Current assets
Inventories
Trade and other receivables
Current tax assets
Cash and cash equivalents

Total assets

Liabilities
Current liabilities
Trade and other payables
Current tax liabilities
Other taxes payable
Obligations under finance leases

Non-current liabilities
Trade and other payables
Deferred tax liabilities
Obligations under finance leases

Total liabilities

Net assets

Equity
Share capital
Share premium
Share-based payments reserve
Investment in own shares
Share-based payments deferred tax reserve
Other reserve
Hedging reserve
Translation reserve
Retained earnings

Equity attributable to equity holders of the parent

Note

2014
£’000

2013
£’000

15
15
15
18
16
17

19
20

21

22

23

22
17
24

29

30

30
30
30

9,238
1,835
1,850
36,696
16,003
1,108
22

66,752

7,532
12,969
–
17,280

37,781

104,533

7,649
584
259
2

8,494

472
2,513
1

2,986

11,480

93,053

10,393
32,742
1,563
(148)
278
1,531
(522)
(4,867)
52,083

93,053

10,256
1,662
1,702
39,278
16,707
1,728
14

71,347

8,042
12,158
343
5,257

25,800

97,147

6,298
1,220
260
4

7,782

520
2,754
3

3,277

11,059

86,088

10,343
32,364
1,326
(144)
158
1,531
651
(667)
40,526

86,088

The financial statements on pages 44 to 76 were approved by the Board of Directors and authorised for issue on 14 
April 2015 and were signed on its behalf by:

Chris Meredith
Chief Executive Officer
14 April 2015

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20144646

Consolidated Statement of Changes in Equity
Attributable to equity holders of the Group 

Share 
capital
£’000

Share 
premium
£’000

Share–based 
payments
£’000

Investment in 
own shares
£’000

Share–based 
payments 
deferred tax 
£’000

Other  
reserve
£’000

Hedging 
reserve
£’000

Translation 
reserve
£’000

Retained 
earnings
£’000

Total
£’000

At 1 January 2013

10,230

31,887

1,122

(77)

180

1,531

(47)

(1,399)

30,271

73,698

Consolidated profit for the 

year to 31 Dec 2013
Other comprehensive 

income

Total comprehensive 

income

Share–based payments
Share options exercised
Shares purchased by EBT
Shares sold by EBT
Dividends paid

–

–

 – 

–
113
–
–
–

–

–

 – 

–
477
–
–
–

–

–

 – 

400
(196)
–
–
–

At 31 December 2013

10,343

32,364

1,326

Consolidated profit for the 

year to 31 Dec 2014
Other comprehensive 

income

Total comprehensive 

income

Share–based payments
Share options exercised
Shares purchased by EBT
Shares sold by EBT
Dividends paid

–

–

 – 

–
 50 
–
–
–

–

–

 – 

–
 378 
–
–
–

–

–

 – 

592
(355)
–
–
–

At 31 December 2014

10,393

32,742

1,563

–

–

 – 

–
–
(277)
210
–

(144)

–

–

 – 

–
–
(190)
 186 
–

(148)

–

–

 – 

(22)
–
–
–
–

–

–

–

–

11,366

11,366

698

732

–

1,430

 – 

698

732

 11,366 

12,796

–
–
–
–
–

–
–
–
–
–

–
–
–
–
–

–
–
–
–
(1,111)

378
394
(277)
210
(1,111)

158

1,531

651

(667)

40,526

86,088

–

–

 – 

120
–
–
–
–

278

–

–

–

–

12,864

12,864

(1,173)

(4,200)

–

(5,373)

 – 

(1,173)

(4,200)

 12,864 

7,491

–
–
–
–
–

–
–
–
–
–

–
–
–
–
–

–
–
–
–
(1,307)

712
 73 
(190)
186
(1,307)

1,531

(522)

(4,867)

52,083

93,053

Advanced Medical Solutions Group plc  Annual Report 2014Financial StatementsConsolidated Statement of Cash Flows
For the year ended 31 December 2014

Cash flows from operating activities
Profit from operations
Adjustments for:
Depreciation
Amortisation – intellectual property rights

– development costs 
– software intangibles

Impairment of development costs
Decrease/(increase) in inventories
Increase in trade and other receivables
Increase in trade and other payables
Share-based payments expense
Taxation

Net cash inflow from operating activities

Cash flows from investing activities
Purchase of software
Capitalised research and development
Purchases of property, plant and equipment
Disposal of property, plant and equipment
Interest received

Net cash used in investing activities

Cash flows from financing activities
Dividends paid
Finance lease
Repayment of secured loan
Issue of equity shares
Shares purchased by EBT
Shares sold by EBT
Interest paid

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year
Effect of foreign exchange rate changes

Cash and cash equivalents at the end of the year

4747

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

15,170

13,726

1,750
389
331
228
92
221
(1,623)
1,298
592
(1,876)

1,783
400
204
91
337
(1,510)
(1,931)
653
400
(83)

16,572

14,070

(408)
(581)
(1,478)
61
50

(2,356)

(1,307)
(4)
–
69
(190)
186
(1)

(1,247)

12,969
5,257
(946)

17,280

(618)
(612)
(836)
64
1

(2,001)

(1,111)
(5)
(14,385)
395
(277)
210
(583)

(15,756)

(3,687)
8,841
103

5,257

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 2014   
   
4848

Notes Forming Part of the  
Consolidated Financial Statements

1 Reporting Entity
Advanced Medical Solutions Group plc (the Company) is a public limited company incorporated and domiciled in 
England and Wales (registration number 2867684). The Company’s registered address is Premier Park, 33 Road 
One, Winsford Industrial Estate, Cheshire, CW7 3RT.

The Company’s Ordinary Shares are traded on the AIM market of the London Stock Exchange plc. The consolidated 
financial statements of the Company for the twelve months ended 31 December 2014 comprise the Company and its 
subsidiaries (together referred to as the Group).

The Group is primarily involved in the design, development, manufacture and distribution of novel high performance 
polymers (both natural and synthetic) for use in advanced woundcare dressings, medical adhesives for closing and 
sealing tissue, and sutures and haemostats for sale into the global medical device market.

2 Basis of Preparation
The Group accounts have been prepared in accordance with International Financial Reporting Standards (IFRS), as 
adopted by the E.U.

The financial statements have been prepared on the historical cost basis of accounting except as disclosed in the 
accounting policies set out below.

The individual financial statements for each Group company are presented in the currency of the primary economic 
environment in which it operates (its functional currency). For the purpose of the Consolidated Financial Statements, 
the results and financial position of each Group company are expressed in pounds sterling, which is the functional 
currency of the Company and the presentation currency for the Consolidated Financial Statements.

In carrying out their duties in respect of going concern, the Directors have carried out a review of the Group’s financial 
position and cash flow forecasts for the next twelve months. These have been based on a comprehensive review of 
revenue, expenditure and cash flows, taking into account specific business risks and the current economic environment. 

With regards to the Group’s financial position, it had cash and cash equivalents at the year end of £17.3 million. The 
Group also has in place a new five year, unsecured, multi-currency, revolving credit facility for £30 million which was 
undrawn during 2014.

While the current economic environment is uncertain, the Group operates in markets whose demographics are 
favourable underpinned by an increasing need for products to treat chronic and acute wounds. Consequently, 
market growth is predicted. The Group has a number of long-term contracts with customers across different 
geographic regions and also with substantial financial resources, ranging from government agencies through to 
global healthcare companies.

After taking the above into consideration, the Directors have reached a conclusion that the Group is well placed 
to manage its business risks in the current economic environment. Accordingly, they continue to adopt the going 
concern basis in preparing the accounts.

The Group has adopted IFRS 10 Consolidated Financial Statements, IFRS 11 Joint Arrangements, IAS 28 Investments 
in Associates and Joint Ventures (2011), IFRS 12 Disclosure of Interests in Other Entities, IAS 27 Separate Financial 
Statements (2011), IAS 32 Amendments to IFRS 7 and IAS 32, Amendments to IAS 36 Impairment of Assets, 
Amendments to IAS 39 Financial Instruments: recognition and measurement, Amendments to IFRS 10, IFRS 12 and 
IAS 27. These have had no significant impact on this set of financial information.

3 Accounting Policies
Use of Estimates and Judgments
The preparation of financial statements requires management to make judgments, estimates and assumptions that 
affect the application of accounting policies and the reported amounts of assets, liabilities, income and expense. 
Actual results may differ from these estimates. Estimates and underlying assumptions are reviewed on an ongoing 
basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised and in any 
future periods affected.

Impairment of Goodwill
Determining whether goodwill is impaired requires an estimation of the value in use of the cash-generating units to 
which the assets have been allocated. The value in use calculation requires the Group to estimate the future cash 
flows expected to arise from the cash-generating unit and a suitable discount rate to calculate present value.

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements4949

Capitalisation of Development Costs
In determining the development expenses to be capitalised, estimates and assumptions are required based on 
expected future economic benefits generated by products that are the result of these development costs. Other 
important estimates and assumptions in this assessment process are the required internal rate of return, the 
distinction between research and development and the estimated useful life.

Share-based Payment
The charge to the income statement in relation to options and incentive plans is based on either the Black-Scholes 
Merton or the Monte Carlo Option Pricing Model valuation technique. This technique requires a number of assumptions 
to be made such as those in relation to share price volatility, movement in interest rates, dividend yields and staff 
behavioural patterns.

Inventory Impairment Provisions
The Group makes provisions for inventory deemed to be obsolete or slow-moving. This provision is established on 
each individual stock keeping unit (SKU) based on the age of the stock, the forward order book, management’s 
experience and its assessment of the present value of estimated future cash flows.

Receivables Impairment Provisions
The amounts presented in the balance sheet are net of allowances for doubtful receivables, estimated by the Group’s 
management based on prior experience and their assessment of the present value of estimated future cash flows.

Deferred Tax
A deferred tax asset is recognised when it is judged probable that the Group will generate taxable profits which 
can be offset against tax losses.

Basis of Consolidation
Subsidiaries are entities controlled by the Group. Control exists when the Group has the power to govern the 
financial and operating policies of an entity so as to retain benefits from its activities. The financial statements of 
the subsidiaries are included in the consolidated financial statements on the basis of acquisition accounting, from 
the date that control commences until the date that control ceases. 

Intercompany transactions and balances between Group entities are eliminated upon consolidation.

Business Combinations
The acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured 
as the aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, the 
equity instruments issued by the Group in exchange for control of the acquiree, plus any costs directly attributable 
to the issue of debt or equity. Acquisition related expenses are accounted for as expenses in the period in which the 
costs are incurred and the services rendered, with the exception of directly attributable costs incurred as a result of 
raising equity, which are off-set against share premium, and raising debt, which are capitalised and amortised over 
the term of the debt. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the conditions 
for recognition under IFRS 3 are recognised at their fair value at the acquisition date, except for non-current assets 
(or disposal groups) that are classified as held for sale in accordance with IFRS 5 Non-Current Assets Held for Sale 
and Discontinued Operations, which are recognised and measured at fair value less costs to sell.

Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess of the cost 
of the business combination over the Group’s interest in the net fair value of the identifiable assets, liabilities and 
contingent liabilities recognised. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s 
identifiable assets, liabilities and contingent liabilities exceeds the cost of the business combination, the excess is 
recognised immediately in profit or loss.

Goodwill
Goodwill arising on consolidation represents the excess of the cost of acquisition over the Group’s interest in the 
fair value of the identifiable assets and liabilities of a subsidiary, associate or jointly controlled entity at the date 
of acquisition. Goodwill is initially recognised as an asset at cost and is subsequently measured at cost less any 
accumulated impairment losses. Goodwill which is recognised as an asset is reviewed for impairment at least 
annually. Any impairment is recognised immediately in profit or loss and is not subsequently reversed.

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20145050

Notes Forming Part of the  
Consolidated Financial Statements continued

3 Accounting Policies continued
Revenue Recognition
Revenue represents the fair value of sales of the Group’s products to external customers at amounts excluding value 
added tax, and is recognised when the products have been delivered and title has passed. Revenue is recognised to the 
extent that it is probable that the economic benefits will flow to the Group and the revenue can be reliably measured. 

Revenue from royalty income receivable under licence agreements from external customers at amounts excluding 
value added tax is recognised as the products under licence are sold and the revenue can be reliably measured. 

Other Income
This represents non-refundable up-front licence payments received for the grant of rights for the development and 
marketing of products, and other sundry income. The income is recognised in the income statement, over the life of 
each development project, in proportion to the stage of completion of each project.

Finance Income
Finance income relates to interest earned on cash, cash equivalents and investments. Interest income is accrued on 
a time basis by reference to the principal outstanding and at the effective interest rate applicable.

Finance Costs
Finance costs relate to finance payments associated with financial liabilities. They are recognised in the income 
statement as they accrue using the effective interest method.

Finance costs directly attributable to the acquisition, construction or production of qualifying assets, which are 
assets that necessarily take a substantial period of time to get ready for their intended use are added to the cost 
of those assets until such time as the assets are substantially ready for their intended use.

Investment income earned on the temporary investment of specific borrowings pending their expenditure on 
qualifying assets is deducted from the borrowing costs eligible for capitalisation.

Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event. 
It is probable that an outflow of resources embodying economic benefits will be required to settle the obligation and 
a reliable estimate can be made of the amount of the obligation.

Foreign Currencies
Transactions in foreign currencies are translated at the foreign exchange rate ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are translated at the 
foreign exchange rate ruling at that date. Foreign exchange differences arising on translation are recognised in the 
income statement. Non-monetary assets and liabilities that are measured in terms of historical cost in a foreign 
currency are translated using the exchange rate at the date of the transaction. Non-monetary assets and liabilities 
denominated in foreign currencies that are stated at fair value are translated at foreign exchange rates ruling at the 
date the fair value was determined.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, 
are translated at foreign exchange rates ruling at the balance sheet date. The revenue and expenses of foreign 
operations are translated at an average rate for the year where this rate approximates to the foreign exchange rates 
at the dates of the transactions. Exchange differences arising on consolidation are recognised in equity.

Hedging
The Group designates certain hedging instruments, which include derivatives, embedded derivatives and non-
derivatives in respect of foreign currency risk, as either fair value hedges, cash flow hedges, or hedges of net 
investments in foreign operations. Hedges of foreign exchange risk on firm commitments are accounted for as cash 
flow hedges. At the inception of the hedge relationship, the entity documents the relationship between the hedging 
instrument and the hedged item, along with its risk management objectives and its strategy for undertaking various 
hedge transactions. Furthermore, at the inception of the hedge and on an ongoing basis, the Group documents 
whether the hedging instrument is highly effective in offsetting changes in fair values or cash flows of the hedged 
item. Note 25 sets out details of the fair values of the derivative instruments used for hedging purposes. 

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements5151

Taxation
Taxation expense includes the amount of current income tax payable and the charge for the year in respect of 
deferred taxation.

The income tax payable is based on an estimation of the amount due on the taxable profit for the year. Taxable 
profit is different from profit before tax as reported in the income statement because it excludes items of income 
or expenditure which are not taxable or deductible in the year as a result of either the nature of the item or the fact 
that it is taxable or deductible in another period. The Group’s liability for current tax is calculated by using tax rates 
that have been enacted or substantively enacted by the balance sheet date.

Deferred tax is accounted for on a basis of temporary differences except to the extent where it arises from the initial 
recognition of goodwill or of an asset or liability in a transaction that is not a business combination. Deferred tax 
assets are recognised only to the extent that it is probable that future taxable profits will be available against which 
temporary differences can be utilised.

Deferred tax is charged or credited to the income statement except when it relates to items charged or credited 
directly to equity, in which case it is dealt with within equity. It is calculated at the tax rates that are expected to 
apply to the period when the asset is realised or the liability is settled based on tax laws enacted or substantively 
enacted by the reporting date.

Intangible Assets
Acquired Intellectual Property Rights
Intellectual property rights that are acquired in a business combination are initially recognised at their fair value. 
Intellectual property rights purchased outright are initially recognised at cost. Intellectual property rights are 
capitalised and amortised over their estimated useful economic lives, usually not exceeding 18 years. In determining 
the useful economic life each asset is reviewed separately and consideration given to the period over which the 
Group expects to derive economic benefit from the asset.

Development Costs
Expenditure on research activities, undertaken with the prospect of gaining new scientific or technical knowledge, 
is recognised in the income statement as an expense in the period in which it is incurred.

Expenditure on development activities, where research findings are applied to a plan or design for the production of new 
or substantially improved products and processes, is capitalised once it can be demonstrated that the product or 
process is clearly identifiable, technically and commercially feasible, will generate future economic benefits, that the 
development costs of the asset can be measured reliably and the Group has sufficient resources to complete 
development. Expenditure capitalised is stated as the cost of materials and direct labour less accumulated amortisation.

Where development expenditure results in new or substantially improved products or processes and it is probable 
that recovery will take place, it is capitalised and amortised on a straight-line basis over the product’s useful life, 
starting from the date on which serial production commences, which is between one and ten years. Patents and 
trademarks are measured initially at purchase cost and are amortised on a straight-line basis over their estimated 
useful lives, which is between three and twenty years.

Software Intangibles
Where computer software is not integral to an item of property, plant or equipment its costs are capitalised and 
categorised as intangible assets. Amortisation is provided on a straight-line basis over its economic useful life, which 
is between three to ten years.

Property, Plant and Equipment
Land and buildings and plant and equipment held for use in the production of goods and services or for 
administrative purposes are carried in the balance sheet at cost less any subsequent accumulated depreciation and 
subsequent accumulated impairment losses.

The Group elected to use the fair value as the deemed cost in respect of land and buildings at the date of transition 
to IFRS. Fair value was calculated by reference to their existing use at the date of transition.

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20145252

Notes Forming Part of the  
Consolidated Financial Statements continued

3 Accounting Policies continued
Depreciation is provided to write-off the cost, less estimated residual values, of all property, plant and equipment, 
over the expected useful life of the asset from the date that the asset is brought into use. It is calculated at the 
following rates:
•  Freehold property and improvements    
•  Leasehold improvements  
•  Plant and machinery 
•  Fixtures and fittings 
•  Motor vehicles 

–   4% per annum on cost
–   over the length of the lease
–   6.7% to 33.3% per annum on cost
–   33.3% per annum on cost
–   25% per annum on cost

Property, plant and equipment in the course of construction for production are carried at cost, less any recognised 
impairment loss. Depreciation of these assets, on the same basis as other property, plant and equipment assets, 
commences when the assets are ready for their intended use.

No depreciation is provided on freehold land.

Impairment of Tangible and Intangible Assets Excluding Goodwill
The carrying amount of the Group’s assets other than inventories and deferred tax assets, are reviewed at each 
balance sheet date to determine whether there is any indication of impairment. If any such indication exists, the 
asset’s recoverable amount is estimated.

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds 
its recoverable amount. Impairment losses are recognised in the income statement.

Impairment losses recognised in respect of cash-generating units are allocated to reduce the carrying amount of 
the assets in the unit on a pro rata basis. A cash-generating unit is the smallest identifiable group of assets that 
generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets.

Calculation of Recoverable Amount
The recoverable amount of the Group’s receivables carried at amortised cost is calculated as the present value of 
estimated future cash flows. As the Group’s receivables are of short duration they are not discounted.

Reversal of Impairment
An impairment loss in respect of a receivable carried at amortised cost is reversed if the subsequent increase in 
recoverable amount can be related objectively to an event occurring after the impairment loss was recognised.

In respect of other assets, an impairment loss is reversed when there is an indication that the impairment loss may 
no longer exist and there has been a change in the estimates used to determine the recoverable amount.

An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount 
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Inventory
Inventory is valued at the lower of cost or net realisable value. Cost comprises direct materials and, where 
applicable, direct labour costs that have been incurred in bringing the inventories to their present location and 
condition and an attributable proportion of manufacturing overheads based on normal levels of activity.

Net realisable value is based on estimated selling price less further costs to completion and disposal.

The Group makes provision for inventory deemed to be irrecoverable or where the net realisable value is lower than 
cost. This provision is established on a stock keeping unit (SKU) basis by reference to the age of the stock, the forward 
order book, management’s experience and its assessment of the present value of estimated future cash flow.

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5353

Financial Instruments
Classification of Financial Instruments
Financial instruments are classified as financial assets, financial liabilities or equity instruments.

Financial instruments issued by the Group are treated as equity only to the extent that they meet the following two 
conditions:
•  They include no contractual obligations upon the Group to deliver cash or other financial assets that are 

potentially unfavourable to the Group; and 

•  Where the instrument will or may be settled in the Group’s own equity instruments, it is either a non-derivative 
that includes no obligation to deliver a variable number of the Group’s own equity instruments or is a derivative 
that will be settled by the Group exchanging a fixed amount of cash or other financial assets for a fixed number of 
its own equity instruments.

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability. 

Recognition and Valuation of Financial Assets
Cash and Cash Equivalents
Cash and cash equivalents comprise cash at bank and in hand and cash deposits and amounts under short-term 
guarantees, usually three months or less, that are held for the purpose of meeting short-term cash commitments 
and are subject to insignificant risk in change in value and which are readily convertible to a known amount of cash.

Investments
Cash held in accounts with more than 90 days’ notice that are not required to meet short-term cash commitments 
are shown as an investment. The Group invests funds which are surplus to requirements in fixed rate deposits 
operating within parameters for credit ratings and credit limits for individual institutions that are approved and 
monitored by the Board.

Under IAS 39 ‘Financial instruments; recognition and measurement’, such investments are classified as loans and 
receivables and are recognised at fair value on initial recognition and subsequently measured at amortised cost 
using the effective interest method.

Trade and Other Receivables
Trade receivables are recognised and carried at the lower of their original invoiced value and recoverable amount. 
An impairment is made when it is likely that the balance will not be recovered in full. The recoverable amount is 
calculated as the present value of estimated future cash flows. Estimated future cash flows are not discounted due 
to the relatively short period of time between recognition of trade receivables and receipt of cash.

Recognition and Valuation of Equity Instruments
Equity instruments are stated at par value. Any premium on issue is taken to the share premium account.

Recognition and Valuation of Financial Liabilities
Financial liabilities are classified according to the substance of the contractual arrangements entered into.

Trade Payables
Trade payables are initially recognised at fair value and are subsequently recognised at amortised cost using the 
effective interest method.

Other Loans
Other loans are initially recognised at fair value and are subsequently recognised at amortised cost.

Financial Liabilities at Fair Value Through Profit or Loss (FVTPL)
A derivative that is not designated and effective as a hedging instrument is classified as held for trading. Financial 
liabilities are classified at FVTPL where the financial liabilities are held for trading.

FVTPL are stated at fair value, with any resultant gain or loss recognised in profit or loss. Fair value is determined 
in the manner described in note 25.

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20145454

Notes Forming Part of the  
Consolidated Financial Statements continued

3 Accounting Policies continued
Derivative Financial Instruments
The Group enters into foreign exchange forward contracts to manage its exposure to foreign exchange rate risk. 
Further details of derivative financial instruments are disclosed in note 25 to the financial statements.Derivatives are 
initially recognised at fair value at the date a derivative contract is entered into and are subsequently remeasured to 
their fair value at each balance sheet date. The resulting gain or loss is recognised in profit or loss (administrative 
costs) immediately unless the derivative is designated and effective as a hedging instrument, in which event the 
timing of the recognition in profit or loss depends on the nature of the hedge relationship. The Group currently 
designates certain derivatives as hedges of highly probable forecast transactions or hedges of foreign currency risk 
of firm commitments (cash flow hedges). A derivative with a positive fair value is recognised as a financial asset 
whereas a derivative with a negative fair value is recognised as a financial liability. 

Derivatives with remaining maturity of less than twelve months are presented as current assets or current liabilities.

Leased Assets
Leases are classified as finance leases when the terms of the lease transfer substantially all the risks and rewards of 
ownership to the Group. All other leases are classified as operating leases.

Assets held as finance leases are recognised as assets of the Group at their fair value or, if lower, at the present value 
of the minimum lease payments during the lease term at the inception of the lease. Lease payments are apportioned 
between the reduction of the lease liability and finance charges in the income statement so as to achieve a constant 
rate of interest on the remaining balance of the liability. Assets held under finance leases are depreciated over the 
shorter of the estimated useful life of the assets and the lease term.

Assets leased under operating leases are not recorded on the balance sheet. Rental payments are charged directly 
to the income statement. Lease incentives, primarily up-front cash payments or rent-free periods, are capitalised and 
spread over the period of the lease term on a straight line basis unless another systematic basis is more 
representative of the time pattern of the users’ benefit. Payments made to acquire operating leases are treated as 
prepaid lease expenses and amortised over the life of the lease.

Pensions
The Group operates a money purchase pension scheme. The assets of the scheme are held separately from those of 
the Group in an independently administered fund. The amount charged against the income statement represents 
the contributions payable to the scheme in respect of the accounting period.

Share-based Payments
The Group has applied the requirements of IFRS 2 ‘Share-based payments’. IFRS has been applied to all options 
granted after 7 November 2002 that were unvested as of 1 January 2006.

The Group issues equity–settled share-based payments to certain employees. Equity-settled share-based payments 
are measured at fair value at the date of grant. The fair value as determined at the grant date of equity–settled 
share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate 
of options that will eventually vest.

Fair value is measured by use of a Black-Scholes Merton or Monte Carlo model. The expected life used in the model 
has been adjusted, based on management’s best estimate, for the effect of non-transferability, exercise restrictions 
and behavioural considerations.

Capital Management
For the year ended 31 December 2014, the Group had net funds with no borrowings. Capital is managed by 
maximising retained profits. Working capital is managed in order to generate maximum conversion of these profits 
into cash and cash equivalents thereby maintaining capital. 

Capital includes share capital, share premium, investment in own shares, share-based payments reserve, share-
based payments deferred tax reserve, other reserve, translation reserve and retained earnings reserve. There are no 
externally imposed capital requirements on the Group.

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements5555

Employee Benefit Trusts
The Group operates an Employee Benefit Trust (EBT): ‘Advanced Medical Solutions Group plc UK Employee Benefit 
Trust’.

The Group has de facto control of the assets, liabilities and shares held by the Trust and bear their benefits and risks. 
The Group records assets and liabilities of the Trust as its own.

In compliance with IAS 32 ‘Financial Instruments: Presentation Group’, shares held by the EBT are included in 
the consolidated balance sheet as a reduction in equity. Gains and losses on Group shares are recognised directly 
in reserves.

IFRS not yet Effective and not Adopted Early
The following IFRS have been issued but has not been adopted by the Group in these financial statements, as they 
are not yet effective; it is unlikely to have a material effect on the Group’s results, operations or financial position:
•  IFRS 15 Revenue from Contracts with Customers
•  IFRS 9 Financial Instruments

Amendments to other IFRSs not yet Effective and not Adopted Early
•  IAS19 Defined Benefit Plans: Employee Contributions
•  IFRS 11 Joint arrangements
•  IAS 16 and IAS 38
•  IAS 41 Agriculture: Bearer plants
•  IAS 27 Equity Method in Separate Financial Statements
•  IFRS 10 / IAS 28 Sale or Contribution of Assets between an Investor and its Associate or Joint Venture

Unless otherwise listed above, no other standard, amendment or interpretation is likely to have a material effect on 
the Group’s results, operations or financial position.

4 Segment Information
As referred to in the Chief Executive’s Report, the Group is organised into four Business Units: Branded Direct, 
Branded Distributed, OEM (Original Equipment Manufacturer) and Bulk Materials. These Business Units are the basis 
on which the Group reports its segment information. 

Segment results, assets and liabilities include items directly attributable to a segment as well as those that can be 
allocated on a reasonable basis. Unallocated items comprise mainly investments and related revenue, corporate assets, 
head office expenses, income tax assets and the Group’s external borrowings. These are the measures reported to the 
Group’s Chief Executive for the purposes of resource allocation and assessment of segment performance.

Business Segments
The principal activities of the Business Units are as follows:

Branded Direct
Selling, marketing, and innovation of the Group’s branded products sold directly by the Group’s sales teams.

Branded Distributed
Distribution, marketing and innovation of the Group’s brands sold by distributors in markets not serviced by the 
Group’s sales team.

OEM
Selling, marketing and innovation of the Group’s products supplied to partners under their brands.

Bulk Materials
Selling, marketing and innovation of Bulk Materials to medical device partners and convertors.

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20145656

Notes Forming Part of the  
Consolidated Financial Statements continued

4 Segment Information continued
Segment information about these businesses is presented below.

Year ended 31 December 2014

Revenue
External sales
Inter-segment sales

Total revenue

Result
Segment result
Unallocated expenses

Profit from operations
Finance income
Finance costs

Profit before tax
Tax

Profit for the year

At 31 December 2014
Other information

Capital additions:
Software intangibles
Research & development
Property, plant and equipment
Depreciation and amortisation

Balance sheet
Assets
Segment assets
Unallocated assets

Consolidated total assets

Liabilities
Segment liabilities

Consolidated total liabilities

Year ended 31 December 2013

Revenue
External sales
Inter-segment sales

Total revenue

Result
Segment result
Unallocated expenses

Profit from operations
Finance income
Finance costs

Profit before tax
Tax

Profit for the year

Branded Direct
£’000

Branded 
Distributed
£’000

OEM
£’000

Bulk  
Materials
£’000

Eliminations
£’000

Consolidated
£’000

23,610

10,247

25,275

23,610

10,247

25,275

3,878
702

4,580

–
(702)

(702)

6,241

2,770

6,225

485

–

63,010
–

63,010

15,721
(551)

15,170
49
(1)

15,218
(2,354)

12,864

Branded Direct
£’000

Branded 
Distributed
£’000

88
200
586
(903)

11
113
179
(356)

OEM
£’000

272
262
617
(1,188)

Bulk 
Materials
£’000

Consolidated
£’000

37
6
96
(251)

408
581
1,478
(2,698)

55,456

17,207

27,200

4,462

5,257

2,159

3,531

533

104,325
208

104,533

11,480

11,480

Branded Direct
£’000

Branded 
Distributed
£’000

OEM
£’000

22,918

8,785

23,629

22,918

8,785

23,629

Bulk 
Materials
£’000

4,167
766

4,933

–
(766)

(766)

Eliminations
£’000

Consolidated
£’000

6,023

1,654

5,790

668

–

59,499
– 

59,499

14,135
(409)

13,726
1
(583)

13,144
(1,778)

11,366

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements 
 
5757

Bulk 
Materials
£’000

Consolidated
£’000

Branded Direct
£’000

Branded 
Distributed
£’000

131
 168 
330
(872)

15
70
117
(310)

OEM
£’000

400
369
197
(1,037)

72
 5 
192
(259)

54,470

15,196

23,172

4,309

5,629

1,675

3,156

599

618
612
836
(2,478)

97,147

97,147

11,059

11,059

At 31 December 2013
Other information

Capital additions:
Software intangibles
Research & development
Property, plant and equipment
Depreciation and amortisation

Balance sheet
Assets
Segment assets

Consolidated total assets

Liabilities
Segment liabilities

Consolidated total liabilities

Geographical Segments
The Group operates in the U.K., Germany, the Netherlands, the Czech Republic, with a sales office in Russia and a 
sales presence in the U.S.A. In presenting information on the basis of geographical segments, segment revenue is 
based on the geographical location of customers. Segment assets are based on the geographical location of the 
assets.

The following table provides an analysis of the Group’s sales by geographical market, irrespective of the origin of the 
goods/services, based upon location of the Group’s customers:

United Kingdom
Germany
Europe excluding United Kingdom and Germany
United States of America
Rest of the World

The following table provides an analysis of the Group’s total assets by geographical location.

United Kingdom
Germany
Europe excluding United Kingdom and Germany
United States of America

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

15,308
14,042
18,747
13,786
1,127

63,010

13,225
15,687
17,331
11,819
1,437

59,499

Year ended
31 December
2014
£’000

Year ended 
31 December
2013
£’000

46,049
52,887
5,506
91

104,533

34,271
56,522
6,315
39

97,147

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20145858

Notes Forming Part of the  
Consolidated Financial Statements continued

5 Profit from Operations

Profit from operations is arrived at after charging/(crediting):
Depreciation of property, plant and equipment
Amortisation of: 
– acquired intellectual property rights
– software intangibles
– development costs
Operating lease rentals – plant and machinery

– land and buildings
Research and development costs expensed to the income statement
Cost of inventories recognised as expense
Staff costs
Net foreign exchange (gain)/loss

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

1,750

1,783

389
228
331
228
912
2,120
26,286
19,342
(1,029)

400
91
204
235
835
2,196
24,601
18,241
164

6 Auditor’s Remuneration
Amounts payable to Deloitte LLP and their associates in respect of both audit and non-audit services:

Fees payable to the Company’s auditor and their associates for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and their associates for the other services to the Group
  – the audit of the Company’s subsidiaries

Total audit fees

Audit related assurance services
Taxation compliance services
Other services
– Other assurance services

Total non-audit fees

Year ended
31 December
2014
£’000

Year ended 
31 December
2013
£’000

 30 

 58 

 88 

 13 
 2 

–

 15 

 103 

 20 

 67 

 87 

 17 
– 

 8 

 25 

 112 

Fees payable to the Company’s auditor, Deloitte LLP and its associates, for non-audit services to the Company are 
not required to be disclosed in subsidiaries’ accounts because the consolidated financial statements are required to 
disclose such fees on a consolidated basis.

A description of the work of the Audit Committee is set out in the corporate governance section of the Annual 
Report which includes explanations of how the audit objectivity and independence is safeguarded when non-audit 
service are provided by the auditor.

7 Employees
The average monthly number of employees of the Group during the year, including Executive Directors, was as 
follows:

Production
Research and development
Sales and marketing
Administration

Year ended
31 December
2014
Number

Year ended
31 December
2013
Number

268
35
94
75

472

276
28
101
60

465

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements 
   
 
5959

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

15,994
2,122
634
592

19,342

15,129
2,128
584
400

18,241

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

789
60
26
173

1,048

657
52
26
158

893

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

644
60
173

877

537
52
158

747

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

386
25
100

511

2

311
20
94

425

2

Staff costs for all employees, including Executive Directors, consists of:
Wages and salaries
Social security costs
Pension costs
Share-based payments (see note 31)

8 Directors’ Emoluments

Remuneration for management services
Pension
Amounts paid to third parties
Share-based payments

Executive Directors

Salaries and short-term employee benefits
Pension
Share-based payments

Highest paid Director 

Salaries and short-term employee benefits
Pension
Share-based payments

Retirement benefits are accruing to the following number of Directors under money purchase schemes

9 Remuneration of Key Management Personnel
The key management of the Group comprises the Directors of the Group together with senior members of the 
management team. Their aggregate compensation is shown below:

Salaries and short-term employee benefits
Pension
Termination payments
Share-based payments

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

 2,201 
 110 
 213 
282 

 2,806 

 1,703 
 111 
 10 
 203 

 2,027

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20146060

Notes Forming Part of the  
Consolidated Financial Statements continued

10 Finance Income

Bank interest
Rent deposit interest

11 Finance Costs

Finance leases 
Bank interest

Total interest expense

12 Taxation

a) Analysis of charge for the year
Current tax:
Tax on ordinary activities – current year
Tax on ordinary activities – prior year

Deferred tax:
Tax on ordinary activities – current year
Tax on ordinary activities – prior year
Effect of reduction in U.K. corporation tax rates to 20% (2013: 20%)

Tax charge for the year

b) Factors affecting tax charge for the year
The tax assessed for the year is lower (2013: lower) than the standard rate of  

corporation tax in the UK (21.5%) as explained below:

Profit before taxation

Profit multiplied by the standard rate of corporation tax in the UK of 21.5% (2013: 23.25%) 
Effects of:
Overseas tax rate versus U.K. corporate tax rate
Net (income)/expenses not (taxable)/deductible for tax purposes and other timing differences
Depreciation for period less than capital allowances
Patent box relief
Utilisation and recognition of trading losses 
Research and development relief
Share-based payments
Adjustments in respect of prior year – current tax
Adjustments in respect of prior year – deferred tax

Taxation

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

 49 
–

49

–
1

1

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

1
–

1

 1 
 582 

583

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

1,482
194

1,676

678
–
–

678

1,010
(134)

876

494
72
336

902

2,354

1,778

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

15,218

3,272

13,144

3,056

259
(26)
(9)
(545)
(550)
(287)
46
194
–

140
346
(72)
(510)
(577)
(439)
(104)
(134)
 72 

2,354

1,778

Legislation to reduce the main rate of UK corporation tax to 21% and 20% was passed by parliament on 2 July 2013 
to take effect from 1 April 2014 and 1 April 2015. The reduction in the main rate to 20% had been substantively 
enacted at the prior year balance sheet date and, therefore, the deferred tax assets and liabilities are calculated in 
these financial statements at this rate.

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements6161

In addition to the amount charged to the income statement, the Group has recognised directly in equity:
•  excess tax deductions related to share-based payments on exercised options together with changes in excess 
deferred tax deductions related to share-based payments, totalling £121,000 deficit: (2013: £15,000 surplus).

13 Dividends

Amounts recognised as distributions to equity holders in the period:

Final dividend for the year ended 31 December 2013 of 0.41p (2012: 0.35p) per Ordinary Share
Interim dividend for the year ended 31 December 2014 of 0.22p (2013: 0.19p) per Ordinary Share

Proposed final dividend for the year ended 31 December 2014 of 0.48p (2013: 0.41p) per Ordinary Share

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

 851 
 456 

 712 
 399 

 1,307 

 1,111 

935

849

The proposed final dividend is subject to approval by the shareholders and has not been included as a liability in 
these financial statements.

14 Earnings Per Share
The calculation of the basic and diluted earnings per share is based on the following data:

Earnings for the purposes of basic and diluted earnings per share being net profit attributable to equity holders  

of the parent

Number of shares

Weighted average number of Ordinary Shares for the purposes of  

basic earnings per share

Effect of dilutive potential Ordinary Shares:
share options, deferred share bonus, LTIPs

Weighted average number of Ordinary Shares for the purposes of 

diluted earnings per share

Profit for the year attributable to equity holders of the parent 
Amortisation of acquired intangible assets

Adjusted profit for the year attributable to equity holders of the parent 

Earnings per share

Basic
Diluted
Adjusted basic
Adjusted diluted 

Year ended
31 December
2014
£’000

Year ended
31 December
2013
£’000

12,864

11,366

‘000

‘000

207,529

205,795

3,991

2,869

211,520

208,664

£’000

£’000

12,864
389

13,253

pence

6.20p
6.08p
6.39p
6.26p

11,366
400

11,766

pence

5.52p
5.45p
5.72p
5.64p

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20146262

Notes Forming Part of the  
Consolidated Financial Statements continued

15 Acquired Intellectual Property Rights, Software Intangibles and Development Costs

2014
Cost
At beginning of year
Additions
Impairment
Exchange differences

At end of year

Amortisation
At beginning of year
Charged in the year
Exchange differences

At end of year

Net book value
At 31 December 2014

At 31 December 2013

Acquired
intellectual
property 
rights
£’000

 12,762 
 – 
 – 
(673)

 12,089 

 2,506 
 389 
(44)

 2,851 

Software
intangibles
£’000

Development
costs
£’000

 2,006 
 409 
 – 
(13)

 2,402 

 344 
 228 
(5)

 567 

 2,515 
 581 
(92)
(10)

 2,994 

 813 
 331 
–

 1,144 

 1,850 

 1,702

 9,238 

 10,256 

 1,835 

 1,662 

Acquired intellectual property rights were initially recognised on the acquisition of MedLogic Global Limited 
representing patents and on the acquisition of RESORBA® representing brand names, know-how and customer 
listings and contracts.

Intangible assets are amortised on a straight-line basis and the amortisation is recognised within administration 
costs. The largest intangible asset being amortised is RESORBA® ‘know-how’ which is being amortised over 10 years 
with 7 years remaining. The only exception is the RESORBA® brand name, which the Directors believe has an 
unlimited useful economic life and has a carrying value of £8,083,000. In reaching this assessment, the Directors 
have considered that the RESORBA® brand has existed for over 80 years and is widely recognised as a market 
leader in the surgical market.

2013
Cost
At beginning of year
Additions
Impairment
Exchange differences

At end of year

Amortisation
At beginning of year
Charged in the year
Exchange differences

At end of year

Net book value
At 31 December 2013

At 31 December 2012

Acquired
intellectual
property 
rights
£’000

 12,538 
 – 
 – 
 224 

 12,762 

 2,103 
 400 
 3 

 2,506 

Software
intangibles
£’000

Development
costs
£’000

 1,388 
 618 
 – 
 – 

 2,006 

 254 
 91 
(1)

 344 

 2,237 
 612 
(337)
3

 2,515 

 609 
 204 
 – 

 813 

 10,256 

 10,435 

 1,662 

 1,134 

 1,702 

 1,628 

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements16 Property, Plant and Equipment

Freehold land, 
property and 
improvements 
£’000

Short  
leasehold 
improvements
£’000

Plant and 
machinery 
£’000

Fixtures  
and fittings 
£’000

Motor 
vehicles 
£’000

Assets 
under 
construction
£’000

2014
Cost
At beginning of year
Additions
Transfer of assets into use
Disposals
Exchange adjustment

At end of year

Depreciation
At beginning of year
Provided for the year
Disposals
Exchange adjustment

At end of year 

Net book value
At 31 December 2014

At 31 December 2013

 4,871 
 37 
–
 – 
(251)

 4,657 

 247 
 131 
 – 
(18)

 360 

 4,297 

 4,624 

 12 
 – 
–
 – 
 – 

 12 

 10 
 – 
 – 
 – 

 10 

 2 

 2 

 20,234 
 533 
 58 
(33)
(214)

 20,578 

 9,094 
 1,436 
(33)
(118)

 10,379 

 10,199 

 11,140 

 602 
 47 
–
 – 
(2)

 647 

 230 
 52 
 – 
(1)

 281 

 366 

 372 

 562 
 270 
–
(175)
(38)

 619 

 51 
 131 
(110)
(1)

 71 

 548 

 511 

At 31 December 2014, the Group had entered into contractual commitments for the acquisition of property, plant 
and equipment amounting to £900,000 (2013: £644,000).

The net book value of plant and equipment includes £2,000 (2013: £6,000) held under finance leases. The related 
depreciation charge for the year was £4,000 for plant and machinery (2013: £5,000).

The net book value of plant and equipment includes £282,000 of plant and machinery (2013: £295,000) of 
capitalised borrowing costs relating to the Winsford site.

Fixtures
and
fittings
£’000

Motor
vehicles
£’000

Assets
under
construction
£’000

2013
Cost
At beginning of year
Additions
Transfer of assets into use
Disposals
Exchange adjustment

At end of year

Depreciation
At beginning of year
Provided for the year
Disposals
Exchange adjustment

At end of Year 

Net book value
At 31 December 2013

At 31 December 2012

Freehold land,
property and
improvements
£’000

Short
leasehold
improvements
£’000

 4,788 
 – 
 – 
 – 
 83 

 4,871 

 102 
 138 
 – 
 7 

 247 

 4,624 

 4,686 

 12 
 – 
 – 
 – 
 – 

 12 

 10 
 – 
 – 
 – 

 10 

 2 

 2 

Plant and
machinery
£’000

 19,647 
 585 
 147 
(200)
 55 

 20,234 

 7,813 
 1,456 
(197)
 22 

 9,094 

 11,140 

 11,834 

 600 
 8 
 – 
(7)
 1 

 602 

 187 
 49 
(6)
 – 

 230 

 372 

 413 

 561 
 168 
 – 
(179)
 12 

 562 

 27 
 140 
(119)
 3 

 51 

 511 

 534 

6363

Total
£’000

 26,339 
 1,478 
 – 
(208)
(505)

 27,104 

 9,632 
 1,750 
(143)
(138)

 11,101 

 58 
 591 
(58)
–
–

 591 

 – 
–
–
–

 – 

 130 
 75 
(147)
 – 
 – 

 58 

 – 
 – 
 – 
 – 

 – 

 591 

 58 

 16,003 

 16,707 

Total
£’000

 25,738 
 836 
 – 
(386)
 151 

 26,339 

 8,139 
 1,783 
(322)
 32 

 9,632 

 58 

 130 

 16,707 

 17,599 

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20146464

Notes Forming Part of the  
Consolidated Financial Statements continued

17 Deferred Tax
The following are the major deferred tax liabilities and assets recognised by the Group and movements thereon 
during the current and prior reporting year.

At 31 December 2012
Charge to income
Charge to equity
Exchange adjustment

At 31 December 2013
Charge to income
Credit to equity
Exchange adjustment

At 31 December 2014

Share-based
 payments 
£’000

 443 
(6)
(15)
 – 

 422 
(135)
 120 
–

 407 

Tax
losses
£’000

 2,518 
(395)
 – 
 – 

 2,123 
(454)
 – 
–

 1,669 

Advanced 
capital 
allowances
£’000

(310)
(158)
 – 
 – 

(468)
(118)
–
–

(586)

Research 
and 
development 
assets
£’000

 – 
(349)
–
–

(349)
(33)
 – 
–

(382)

Intangible
assets
£’000

(2,761)
 66 
 – 
(59)

(2,754)
 62 
–
 179 

(2,513)

Total
£’000

(110)
(842)
(15)
(59)

(1,026)
(678)
 120 
 179 

(1,405)

Certain deferred tax assets and liabilities have been offset. The following is the analysis of the deferred tax balances 
(after offset) for financial reporting purposes:

Deferred tax liabilities
Deferred tax assets

2014
£’000

(968)
2,076

1,108

2013
£’000

(817)
2,545

1,728

At the balance sheet date, the Group has unused tax losses of £9.8 million (2013: £14.7 million) available for offset 
against future profits. A deferred tax asset of £1.7 million (2013: £2.1 million) has been recognised in respect of such 
losses. No deferred tax asset has been recognised in respect of the remaining £1.4 million (2013: £4.2 million) of such 
losses due to the unpredictability of future profit streams. 

18 Goodwill

Cost
At 1 January 
Exchange differences 

At 31 December 

2014
£’000

2013
£’000

39,278
(2,582)

36,696

38,420
858

39,278

Goodwill arose on the acquisition of Advanced Medical Solutions B.V. on 30 September 2009 and the acquisition of 
RESORBA® on the 22nd December 2011.

The goodwill and intangible assets with indefinite useful economic life have been allocated to the relevant Business 
Units, which are equivalent to the cash generating units, in proportion to profit from operations on a consistent basis 
for all four segments, as follows:

At 31 December 2014

Goodwill
Intangible assets with indefinite useful life

Branded 
Direct
£’000

28,101
6,379

34,480

Branded 
Distributed
£’000

7,079
1,704

8,783

OEM 
£’000

333
–

 333 

Bulk 
Materials
£’000

1,183
–

 1,183 

Total
£’000

36,696
8,083

44,779

The Group tests goodwill annually for impairment, or more frequently if there are indications that goodwill might be 
impaired. 

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements 
6565

The recoverable amounts have been determined based on a value-in-use calculation on a cash generating unit basis, 
which uses cash flow projections based on financial budgets approved by the Directors covering a twelve month 
period. These budgets have been adjusted for specific risk factors that take into account sensitivities of the 
projection. The base twelve month projection is extrapolated using reasonable growth rates specific to each cash 
generating unit up to year five, between 0% and 10%, and has not been inflated for years six to twenty which 
management believes does not exceed the long-term average growth rate for the industry and forecast company 
growth; the growth rate would have to fall significantly in order for an impairment to be required. A discount rate of 
8% per annum (2013: 8%), being the Group’s current pre tax weighted average cost of capital, has been applied to 
these cash flows, being an estimation of current market risks and the time value of money. The Group has conducted 
a sensitivity analysis on the impairment test. The Directors believe that any reasonably possible further change in the 
key assumptions on which the recoverable amount is based would not cause any of the carrying amounts to exceed 
the relevant recoverable amount. 

19 Inventories

Raw materials
Work in progress
Finished goods

2014
£’000

3,721
1,164
2,647

7,532

2013
£’000

3,808
1,540
2,694

8,042

There is no material difference between the replacement cost of stock and the amount at which it is stated in the 
financial statements. 

Included above are finished goods of £nil (2013: £nil) carried at net realisable value.

Total gross inventories
Inventory impairment

Net inventory

Inventory impairment

At beginning of year
Income statement charge
Provision released
Provision utilised

At end of year

20 Trade and Other Receivables

Due within one year
Trade receivables
Other receivables
Prepayments and accrued income

Amount receivable for the sale of goods 
Provision for impairment

2014
£’000

8,217
(685)

7,532

2014
£’000

(540)
(495)
64
286

(685)

2014
£’000

10,846
22
2,101

12,969

2014
£’000

11,089
(243)

10,846

2013
£’000

8,582
(540)

8,042

2013
£’000

(395)
(555)
34
376

(540)

2013
£’000

10,255
709
1,194

12,158

2013
£’000

10,470
(215)

10,255

The Group’s principal financial assets are cash and trade receivables. The Group’s credit risk is primarily attributable 
to its trade receivables.

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20146666

Notes Forming Part of the  
Consolidated Financial Statements continued

20 Trade and Other Receivables continued
The average credit period taken on sales of goods is 43 days (2013 : 43 days). No interest is charged on the receivables 
within the contracted credit period. Thereafter, interest may be charged at 2% per month on the outstanding balance. 
In determining the recoverability of a trade receivable the Group considers any change in the credit quality of the trade 
receivable from the date credit was initially granted up to the reporting date. The concentration of credit risk is limited 
due to the Group’s large and unrelated customer base. Accordingly, the Directors believe that there is no further credit 
provision required in excess of the allowance for impairments.

Before accepting any new customer, the Group assesses the potential customer’s credit quality and defines credit 
limits by customer. Limits are reviewed on an ongoing basis and reflect current payment history.

Included in the Group’s trade receivable balance are debtors which are past due at the reporting date for which the 
Group has not provided for, as there has not been a significant change in credit quality and the amounts are still 
considered recoverable. A large proportion of debts overdue over 30 days were recovered post the balance sheet 
date. The Group does not hold any collateral or other credit enhancements over these balances. The carrying 
amount and ageing of these debtors are summarised below:

Ageing of Overdue but not Impaired Receivables

31 to 60 days overdue
61 to 90 days overdue
>90 days overdue

Total

Movement in Provision for Impairment

Balance at the beginning of the year
Impairment losses recognised 
Amounts written off as uncollectible
Amounts recovered during the year

Balance at the end of the year

Ageing of Impaired Trade Receivables

Not yet due
0 to 30 days overdue
31 to 60 days overdue
61 to 90 days overdue
Over 90 days overdue

Total

2014
£’000

739
126
135

1,000

2013
£’000

237
–
–

237

Year ended
 31 December 
2014
£’000

Year ended
 31 December 
2013
£’000

215
83
(28)
(27)

243

2014
£’000

2
51
36
7
147

243

148
104
(36)
(1)

215

2013
£’000

–
–
 55 
 20 
 140 

215

Analysis of Customers
In the year ended 31 December 2014, there were no customers accounting for more than 10% of revenue (2013: same).

21 Investments, Cash and Cash Equivalents

Cash and cash equivalents

2014
£’000

17,280

2013
£’000

5,257

Cash and cash equivalents comprise cash and short-term bank deposits with an original maturity of three months or 
less. The carrying amount of these assets is approximately equal to their fair value.

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements22 Trade and Other Payables

Current liabilities
Trade payables
Other payables
Derivative financial instruments
Accruals and deferred income

Non-current liabilities
Other payables

6767

2014
£’000

2013
£’000

 2,256 
 1,267 
 522 
 3,604 

 7,649 

 2,379 
 1,071 
–
 2,848 

 6,298 

 472 

 520 

Trade payables, other payables and accruals and deferred income principally comprise amounts outstanding for 
trade purchases and ongoing costs. 

The average credit period taken for trade purchases is 36 days (2013: 42 days). No interest is charged on trade 
payables that are within pre-agreed credit terms. Thereafter, interest may be charged on the outstanding balances 
at various interest rates. The Group has financial risk management policies in place to ensure that all payables are 
paid within the pre-agreed credit terms. 

The Directors consider that the carrying amount of trade payables approximates to their fair value.

23 Current Financial Liabilities

Obligations under finance leases (see note 26)

24 Non-current Financial Liabilities

Obligations under finance leases (see note 26)

2014
£’000

 2 

2014
£’000

1

2013
£’000

 4 

2013
£’000

3

25 Financial Instruments
Categories of Financial Instruments
All financial instruments held by the Group, as detailed in this note, are classified as ‘Loans and Receivables’ (trade 
and other receivables, cash and cash equivalents), ‘Held to maturity investments’ (short-term investments), ‘Financial 
Liabilities Measured at Amortised Cost’ (trade and other payables, financial liabilities and obligations under finance 
leases), ‘Derivative instruments in designated hedge accounting relationships (cash flow hedges)’ and ‘Fair value 
through profit and loss (FVTPL)’ (derivative financial instruments) under IAS 39 ‘Financial Instruments: Recognition 
and Measurement’ and finance leases under IAS 17 ‘Leases’.

Financial assets
Derivative instruments in designated hedge accounting relationships
Loans and receivables (including cash and cash equivalents)

Financial liabilities
Derivative instruments in designated hedge accounting relationships
Amortised cost

Carrying value

2014
£’000

2013
£’000

–
28,170 

 651 
15,583 

 522 
 8,124 

 – 
 6,825 

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20146868

Notes Forming Part of the  
Consolidated Financial Statements continued

25 Financial Instruments continued
In December 2014 the Group entered into a multi-currency facility with The Royal Bank of Scotland and HSBC. 
The principle features of the facility are:
•  the committed value of the facility is £30 million
•  there is an uncommitted accordion of an additional £20 million
•  it is unsecured
•  the facility expires in December 2019
•  the interest payable on drawings under the loan is based on inter-bank interest (EURIBOR or, if sterling 

denominated LIBOR) plus a sliding scale margin determined by the Group’s leverage:
 – the margin is currently 0.65%
 – the facility has two convenants - interest cover (ratio of EBITDA to net finance charges) must be above 4:1 and 

leverage (ratio of Total Net Debt to adjusted EBITDA) should not exceed 3:1

•  it was undrawn at the end of the year

Page 12 of the Strategic Report provides an explanation of the financial risks faced by the Group and the objectives 
and policies for managing those risks. The information below deals with the financial assets and liabilities. 

(a) Maturity of Financial Liabilities
The maturity profile of the Group’s financial liabilities, of which other loans and finance lease obligations are at fixed 
rates and denominated in sterling whilst derivative financial instruments are non-interest bearing, is as follows:

2014
Trade and other payables
Finance lease creditors 

At 31 December 2014

2013
Trade and other payables
Finance lease creditors 

At 31 December 2013

Finance lease creditors 

On demand
or within  
one year
£’000

Between
one and
two years
£’000

Between
two and
five years
£’000

 7,649 
 2 

 7,651 

 53 
 1 

 54 

On demand
or within
one year
£’000

Between
one and
two years
£’000

 6,298 
 4 

 6,302 

 52 
 2 

 54 

 158 
–

 158 

Between
two and
five years
£’000

 158 
 1 

 159 

Five
years 
or more
£’000

 261 
–

 261 

Five
years 
or more
£’000

 310 
 – 

 310 

Total
financial
liabilities
£’000

 8,121 
 3 

 8,124 

Total
financial
liabilities
£’000

 6,818 
 7 

 6,825

Interest
rate
%

–
24%

Interest
rate
%

–
24%

Fixed rate financial liabilities 
Weighted average period for  
 which rate is fixed

Financial liabilities on which 
no interest is paid 
Weighted average period 
until maturity

2014
Years

5

2013
Years

5

2014
Years

–

2013
Years

–

(b) Interest Rate and Currency of Financial Assets
The currency and interest rate profile of the financial assets of the Group is as follows:

Investments and cash and cash equivalents

Currency
Sterling
U.S. dollar
Euro

At 31 December 2014

Floating
£’000

Non-interest
bearing
£’000

 10,000 
– 
 1,534 

11,534

 5,408 
 100 
 238 

5,746

Total
£’000

 15,408 
 100 
 1,772 

17,280

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements 
 
6969

Floating
£’000

 1,000 
 1 
 1,697 

 2,698 

Non-interest
bearing
£’000

 2,200 
 274 
 85 

 2,559 

Total
£’000

 3,200 
 275 
 1,782 

 5,257 

Currency
Sterling
U.S. dollar
Euro

At 31 December 2013

Trade and Other Receivables
The Directors consider that the carrying amount of trade and other receivables approximates their fair value.

Sterling
U.S. dollar
Euro

2014
£’000

 7,849 
 2,190
 2,930 

2013
£’000

6,640
2,738
2,780

12,969

12,158

The financial assets all mature within one year.

(c) Currency Exposures
At 31 December 2014, the Group had unhedged U.S. dollar currency exposures of £nil (2013: £nil) and unhedged 
Euro currency exposures of £nil (2013: £nil).

Risk Sensitivity
See Strategic Report (page 12) for risk sensitivities in respect of U.S. dollar denominated revenue and material 
prices.

Forward Foreign Exchange Contracts
It is the policy of the Group to enter into forward foreign exchange contracts to cover specific foreign currency 
payments and receipts.

The following table details the forward foreign currency contracts outstanding as at the year end:

Average exchange rate 

Foreign currency

Contract value

Fair value

Outstanding contracts
Cash flow hedges

Sell U.S. dollars
Less than 3 months
3 to 6 months
7 to 12 months 
Over 12 months

Sell Euros
Less than 3 months
3 to 6 months
7 to 12 months 
Over 12 months

2014
USD:GBP

2013
USD:GBP

2014
USD ‘000

2013
USD ‘000

1.606
1.633
1.667
1.596

1.547
1.519
1.534
1.595

4,100
3,400
6,400
8,100

3,500
2,250
5,550
1,600

2014
£’000

2,553
2,082
3,838
5,075

22,000

12,900

13,548

2013
£’000

2,262
1,481
3,618
1,003

8,364

2014
£’000

(78)
(102)
(275)
(126)

(581)

Average exchange rate 

Foreign currency

Contract value

Fair value

2014
Euro:GBP

2013
Euro:GBP

2014
Euro ‘000

2013
Euro ‘000

1.255
1.253
1.250
1.247

1.157
1.164
1.164
–

600
480
1,960
300

3,340

1,100
1,100
2,300
–

4,500

2014
£’000

478
383
1,568
241

2,670

2013
£’000

951
945
1,977
–

3,873

2014
£’000

11
9
32
7

59

2013
£’000

144
118
251
31

544

2013
£’000

34
24
49
–

107

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20147070

Notes Forming Part of the  
Consolidated Financial Statements continued

25 Financial Instruments continued
The fair value amounts presented above are the difference between the market value of equivalent instruments at 
the balance sheet date and the contract value of the instruments. No profits or losses are included in operating 
profit in the year (2013: £nil) in respect of FVTPL contracts. The loss of £522,000 (2013: £651,000 gain) in respect  
of cash flow hedges has been taken to reserves.

26 Obligations Under Finance Leases

Amounts payable under finance leases:
Within one year
In the second to fifth years inclusive
Less: future finance charges

Present value of lease obligations

Less: Amount due for settlement within 
12 months (shown under current financial liabilities)

Amount due for settlement after 12 months

Minimum lease payments

Present value of lease payments

2014
£’000

2013
£’000

2014
£’000

2013
£’000

2
1
–

3

(2)

1

4
4
(1)

7

(4)

3

2
1
–

3

(2)

1

3
4
–

7

(3)

4

It is the Group’s policy to lease certain of its fixtures and equipment under finance leases. The average lease term is 
5 years (2013: 5 years). For the year ended 31 December 2014, the average effective borrowing rate was 24% 
(2013: 24%). Interest rates are fixed at the contract date. 

All lease obligations are denominated in sterling.

The fair value of the Group’s lease obligations approximates their carrying amount.

27 Fair value of Financial Assets and Liabilities
The Directors consider that the fair value of the Group’s financial instruments do not differ significantly from their 
book values.

28 Foreign Exchange Rates

Currency
U.S. dollar
Euro

29 Share Capital

Number of Ordinary Shares of 5p each

At 1 January 2013

Share options exercised

At 31 December 2013

Share options exercised

At 31 December 2014

Average rate

Closing rate

Percentage change

2014

2013

2014

2013

Average

Closing

1.6525
1.2385

1.5630
1.1793

1.5587
1.2839

1.6542
1.1995

6
5

(6)
7

Allotted,
 called up
and fully paid
£’000

204,618

 2,251 

206,869

983

207,852

During the year, employees exercised share options for 689,941 shares (2013: 1,554,725) at a range of option prices 
from 9p to 88p.

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements 
7171

During the year, 293,405 (2013: 696,792) shares were issued under the Deferred Share Bonus Scheme at the 
nominal value of 5p per share. At the balance sheet date, 478,000 (2013: 451,000) of shares are retained by the 
Trust to meet the matching requirements of the scheme.

Ordinary Shares of 5p each

At 1 January 2013

Share options exercised

At 31 December 2013

Share options exercised

At 31 December 2014

Allotted, 
called up
and fully paid
£’000

10,230

113

10,343

 50 

10,393

30 Reserves
Investment in Own Shares
This is the nominal value of the shares held in trust on behalf of employees in respect of the DSB scheme.

Other Reserve
This represents Advanced Medical Solutions Limited’s share premium account arising from merger accounting.

Hedging Reserve
The hedging reserve represents the cumulative amount of gains and losses on hedging instruments deemed 
effective in cash flow hedges. The cumulative deferred gain or loss on the hedging instrument is recognised in profit 
or loss only when the hedged transaction impacts the profit or loss, or is included as a basis adjustment to the 
non-financial hedged item, consistent with the applicable accounting policy.

Translation Reserve
Exchange differences relating to the translation of the net assets of the Group’s foreign operations which relate to 
subsidiaries only from their functional currency into the parents functional currency, being sterling, are recognised 
directly in the translation reserve. Gains and losses on hedging instruments that are designated as hedges of net 
investments in foreign operations are included in the translation reserve. A £4,200,000 loss has been recorded in 
the translation reserve during the period, which would otherwise have been recognised in administration costs 
(2013: £732,000 gain), if hedge accounting had not been adopted.

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20147272

Notes Forming Part of the  
Consolidated Financial Statements continued

31 Share-based Payments
The charge for share-based payments under IFRS 2 arises across the following schemes: 

Unapproved Executive Share Option Scheme, Enterprise Management Incentive Scheme and Company Share 

Option Scheme

Long-Term Incentive Plan
Deferred Share Bonus Scheme and Deferred Annual Bonus Scheme

2014
£’000

114
309
169

592

2013
£’000

113
211
76

400

Unapproved Executive Share Option Scheme, Enterprise Management Incentive Scheme (EMI) and Company 
Share Option Plan (CSOP)
The fair value of the Executive options is calculated based on a Black-Scholes Merton model assuming the inputs 
below:

Grant date

Share price at grant date
Exercise price
Expected life
Contractual life
Risk free rate
Expected volatility
Expected dividend yield
Fair value of options

Grant date

Share price at grant date
Exercise price
Expected life
Contractual life
Risk free rate
Expected volatility
Expected dividend yield
Fair value of options

Grant date

Share price at grant date
Exercise price
Expected life
Contractual life
Risk free rate
Expected volatility
Expected dividend yield
Fair value of options

16/7/2004

21/3/2005

12/9/2005

6/4/2006

21/9/2006

12/4/2007

16/4/2008

9p
9p
3.5 yrs
10 yrs
4.50%
30%
0%
1p

10.2p
10.2p
3.5 yrs
10 yrs
4.50%
30%
0%
1p

9.25p
9.25p
3.5 yrs
10 yrs
4.50%
30%
0%
1p

10.75p
10.75p
3.5 yrs
10 yrs
4.50%
30%
0%
1p

11.25p
11.25p
3.5 yrs
10 yrs
4.50%
30%
0%
1p

16.75p
16.75p
3.5 yrs
10 yrs
5.00%
27%
0%
2p

32.25p
32.25p
3.5 yrs
10 yrs
5.00%
38%
0%
8p

15/10/2008

20/4/2009

5/10/2009

16/4/2010

15/4/2011

8/9/2011

10/5/2012

31.75p
31.75p
3.5 yrs
10 yrs
5.00%
38%
0%
8p

33.75p
33.75p
3 yrs
10 yrs
2.40%
34%
0%
6p

28.75p
28.75p
3 yrs
10 yrs
2.40%
34%
0%
5p

42.0p
42.0p
3.5yrs
10 yrs
2.40%
34%
0%
9p

88.0p
88.0p
3 yrs
10 yrs
1.92%
18%
0.7%
9p

86.25p
86.25p
3 yrs
10 yrs
1.92%
18%
0.7%
9p

69.08p
69.08p
3 yrs
10 yrs
0.39%
34%
0.7%
13p

20/6/2012

6/9/2012

26/4/2013

21/5/2013

19/9/2013

15/4/2014

19/9/2014

67.5p
67.5p
3 yrs
10 yrs
0.39%
34%
0.7%
12p

76.75p
76.75p
3 yrs
10 yrs
0.17%
34%
0.7%
17p

77.5p
77.5p
3 yrs
10 yrs
0.36%
36%
0.7%
15p

74.0p
74.0p
3 yrs
10 yrs
0.49%
36%
0.7%
14p

90.0p
90.0p
3 yrs
10 yrs
0.86%
36%
0.7%
14p

115.75p
115.75p
3 yrs
10 yrs
0.80%
36%
0.7%
23p

121.75p
121.75p
3 yrs
10 yrs
0.80%
36%
0.7%
24p

Under the terms of the Company’s Share Option Schemes, approved by Shareholders in 1999 and amended in 2001 
and 2002, the Board may offer options to purchase Ordinary Shares in the Company to all employees of the Company 
at the market price on a date to be determined prior to the date of the offer. Since 2005, individuals who are entitled to 
awards under the LTIP are no longer eligible to receive options under the Company’s Share Option Schemes.

Performance targets are assessed over a three-year period from the date of grant. Once options have vested they 
can be exercised during the period up to ten years from the date of grant.

The expected volatility was determined by calculating the historic volatility of the Group’s share price over the 
previous three years.

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements7373

Options have been granted over the following number of Ordinary Shares which were outstanding at 
31 December 2014.

Date of
grant

Option
price (p)

Weighted
average
price at
exercise (p)

No. of options
as at 
1 January
2014

Remaining
life 
1 January
2014

Issued

Lapsed

Exercised

No. of options
as at 
31 December
2014

Remaining
life 
31 December
2014

Unapproved Executive 
Share Option Scheme

42.00
16.04.10
67.50
20.06.12
76.75
06.09.12
77.50
26.04.13
74.00
21.05.13
90.00
19.09.13
15.04.14 115.75
19.09.14 121.75

Enterprise Management 
Incentive Scheme

Company Share  
Option Plan

16.07.04
21.09.06
12.04.07
16.04.08
20.04.09
16.04.10

9.00
11.25
16.75
32.25
33.75
42.00

64.00
20.10.10
88.00
15.04.11
86.25
08.09.11
69.08
10.05.12
67.50
20.06.12
76.75
06.09.12
77.50
26.04.13
21.05.13
74.00
15.04.14 115.75
19.09.14 121.75

77.52
–
–
–
–
–
–
–

109.00
–
119.50
124.75
119.96
120.70

–
117.87
121.23
–
–
–
–
–
–
–

80,000
 553,114 
 15,000 
 30,000 
 531,454 
 3,000 
 – 
 – 

4,824
 1,000 
54,339
30,000
39,000
162,868

25,000
 25,000 
 33,000 
 119,000 
 341,330 
 45,000 
 117,000 
 149,865 
 – 
 – 

6.3
8.5
8.7
9.3
9.4
9.8
 – 
 – 

–
–
–
–
–
–
 563,719 
 120,800 

–
(55,556)
–
(15,000)
(80,000)
–
–
–

(75,000)
–
–
–
–
–
–
–

 5,000 
 497,558 
 15,000 
 15,000 
 451,454 
 3,000 
 563,719 
 120,800 

0.5
2.7
3.3
4.3
5.3
6.3

6.8
7.3
7.7
8.4
8.5
8.7
9.3
9.4
 – 
 – 

–
–
–
–
–
–

–
–
–
–
–
–

(4,824)
–
(35,339)
(15,000)
(15,000)
(20,000)

 – 
 1,000 
 19,000 
 15,000 
 24,000 
 142,868 

–
–
–
–
–
–
–
–
 181,281 
 123,200 

(10,000)
–
(10,000)
(31,000)
(7,407)
(10,000)
(7,000)
–
–
–

–
(6,000)
(4,000)
–
–
–
–
–
–
–

 15,000 
 19,000 
 19,000 
 88,000 
 333,923 
 35,000 
 110,000 
 149,865 
 181,281 
 123,200 

2,359,794 

989,000

(225,963)

(175,163)

2,947,668 

5.3
7.5
7.7
8.3
8.4
8.7
9.3
9.7

 – 
1.7
2.3
3.3
4.3
5.3

5.8
6.3
6.7
7.4
7.5
7.7
8.3
8.4
9.3
9.7

The weighted average remaining contractual life of the options outstanding at 31 December 2014 is 8.1 years 
(2013: 8.3 years).

Outstanding at beginning of the year
Granted
Exercised
Lapsed

Outstanding at end of the year
Exercisable at end of year

2014

2013

Number of 
options

 2,359,794 
 989,000 
(175,163)
(225,963)

 2,947,668 
 259,868 

Weighted 
average
exercise 
price (p)

65.84
117.23
37.04
72.08

Number of 
options

 2,913,225 
 831,319 
(1,036,250)
(348,500)

84.32
46.58

 2,359,794 
 397,031 

Weighted 
average
exercise 
price (p)

53.19
74.68
38.19
57.19

65.84
37.90

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20147474

Notes Forming Part of the  
Consolidated Financial Statements continued

31 Share-based Payments continued
Long-Term Incentive Plan (LTIP)
The fair value of the LTIP is calculated based on a Monte Carlo Option Pricing Model assuming the inputs below:

Grant date

23/4/2009

15/4/2011

20/6/2012

6/9/2012

21/5/2013

19/9/2013

6/6/2014

Share price at grant date
Exercise price
Expected life
Contractual life
Risk free rate
Expected volatility
Expected dividend yield
Probability of performance conditions
Fair value of option

33.3p
0p
3 yrs
10 yrs
2.40%
34%
0%
43%
14.5p

88.00p
0p
3 yrs
10 yrs
1.92%
33%
0%
52%
76.5p

67.5p
0p
3 yrs
10 yrs
0.39%
34%
0.7%
44%
28.8p

76.75p
0p
3 yrs
10 yrs
0.39%
34%
0.7%
49%
36.4p

74.0p
74.0p
3 yrs
10 yrs
0.49%
35%
0.7%
64%
46.3p

90.0p
0p
3 yrs
10 yrs
0.86%
36%
0.7%
70%
60.9p

117.0p
0p
3 yrs
10 yrs
0.80%
36%
0.7%
75%
85.9p

The expected volatility was determined by calculating the historic volatility of the Group’s share price over the 
previous three years. 

The entitlement to shares under the LTIP is subject to achieving the performance conditions referred to on page 36. 
The number shown are maximum entitlements and the actual number of shares (if any) will depend on these 
performance conditions being achieved.

Market
price at 
date of 
grant (p)

Number of 
LTIPs at
1 January
2014

Remaining
life
1 January
2014

Date of
grant

Issued

Lapsed

Exercised

Number of 
LTIPs
31 Dec
2014

Remaining 
life 
31 Dec
2014

Long-Term Incentive Plan

23.4.09
15.04.11
20.06.12
06.09.12
21.05.13
19.09.13
06.06.14

33.30
88.00
67.50
76.75
74.00
90.00
117.00

 514,778 
 465,944 
 450,000 
 462,540 
 100,000 
 403,122 
– 

5.3
8.3
8.5
8.7
 9.4 
 9.8 
– 

–
–
–
–
–
–
 907,957 

–
(179,487)
(100,000)
–
–
–
(50,000)

(514,778)
–
–
–
–
–
–

–
286,457
350,000
462,540
100,000
403,122
857,957

–
7.3
7.5
7.7
8.4
8.8
9.5

 2,396,384 

 907,957 

(329,487)

(514,778)

 2,460,076 

The weighted average remaining contractual life of the LTIPs outstanding at 31 December 2014 is 8.5 years  
(2013: 8.1 years).

Outstanding at beginning of the period
Granted
Exercised
Lapsed

Outstanding at end of the period

Exercisable at end of period

The exercise price of these options is £1 for each issue of LTIPs.

2014
Number of
options

2013
Number of
options

 2,396,384 
 907,957 
(514,778)
(329,487)

 2,541,937 
 503,122 
(524,475)
(124,200)

 2,460,076 

 2,396,384 

 286,457 

 514,778

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements 
7575

Deferred Share Bonus Scheme (DSB) 
The fair value of the DSB issues are calculated based on a Black-Scholes Merton model assuming the inputs below:

Grant date

12/4/2007

12/4/2007

2/5/2008

4/6/2008

23/4/2009

5/5/2010

5/5/2010

Share price at grant date
Exercise price
Expected life
Contractual life
Risk-free rate
Expected volatility
Expected dividend yield
Probability of performance conditions
Fair value of option

18.25p
0p
3.5 yrs
10 yrs
5.00%
27%
0%
100%
14p

18.25p
0p
3.5 yrs
10 yrs
5.00%
27%
0%
66.70%
9p

35.50p
0p
3.5 yrs
10 yrs
5.00%
38%
0%
100%
30p

35.50p
0p
3.5 yrs
10 yrs
5.00%
38%
0%
100%
28p

34.00p
0p
3.0 yrs
10 yrs
2.40%
30%
0%
100%
29p

40.32p
0p
5 yrs
10 yrs
2.40%
34%
0%
100%
34p

40.32p
0p
3 yrs
10 yrs
2.40%
34%
0%
100%
34p

Grant date

11/5/2011

11/5/2011

10/5/2012

10/5/2012

2/7/2013

2/7/2013

30/4/2014

30/4/2014

Share price at grant date
Exercise price
Expected life
Contractual life
Risk-free rate
Expected volatility
Expected dividend yield
Probability of 

performance conditions

Fair value of option

83.00p
0p
5 yrs
10 yrs
1.92%
18%
0.7%

100%
72p

83.00p
0p
3 yrs
10 yrs
1.92%
18%
0.7%

100%
72p

70.625p
0p
5 yrs
10 yrs
0.39%
34%
0.7%

100%
61p

70.625p
0p
3 yrs
10 yrs
0.39%
34%
0.7%

100%
62p

74.125p
0p
5 yrs
10 yrs
0.69%
36%
0.7%

100%
63p

74.125p
0p
3 yrs
10 yrs
0.69%
36%
0.7%

100%
64p

126.0p
0p
5 yrs
10 yrs
0.80%
36%
0.7%

100%
110p

126.0p
0p
3 yrs
10 yrs
0.80%
36%
0.7%

100%
110p

The expected volatility was determined by calculating the historic volatility of the Group’s share price over the 
previous three years.

The entitlement to shares under the DSB is subject to a three-year holding period. Additionally, for certain levels of 
share matching, additional performance conditions also need to be achieved. The actual number of shares that will 
be matched will depend on these performance conditions being achieved. Details of the DSB are given on page 36.

Market
price at 
date of 
Grant (p)

Number of
DSB matching
shares at
1 January
2014

Remaining
life
1 January
2014

Date of
grant

Issued

Lapsed

Exercised

Number of
 DSB matching
shares at
31 December
2014

Remaining 
life 
31 December
2014

Deferred Share Bonus Plan

12.04.07
02.05.08
04.06.08
23.04.09
05.05.10
11.05.11
10.05.12
02.07.13
30.04.14

18.25
35.50
35.50
34.00
40.32
83.00
70.625
74.125
126.000

 82,076 
 40,592 
 34,327 
 176,701 
 267,075 
 97,988 
 66,515 
 438,249 
– 

3.3
4.3
4.4
5.3
6.3
7.4
8.4
9.5
 – 

–
–
–
–
–
–
–
–
 194,912 

–
–
–
–
–
(1,204)
(2,286)
(50,223)
(12,993)

(24,724)
(20,130)
(34,327)
(86,312)
(117,058)
(27,128)
–
(646)
–

 57,352 
 20,462 
– 
 90,389 
 150,017 
 69,656 
 64,229 
 387,380 
 181,919 

 1,203,523 

 194,912 

(66,706)

(310,325)

 1,021,404 

2.3
3.3
3.4
4.3
5.3
6.4
7.4
8.5
9.7

The weighted average remaining contractual life of the DSBs outstanding at 31 December 2014 is 7.2 years  
(2013: 7.2 years).

Outstanding at beginning of the period
Granted
Exercised
Lapsed

Outstanding at end of the period

Exercisable at end of period

2014
Number of
Options

2013
Number of
Options

1,203,523
194,912
(310,325)
(66,706)

1,568,523
438,249
(801,291)
(1,958)

1,021,404

1,203,523

387,876

600,771

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20147676

Notes Forming Part of the  
Consolidated Financial Statements continued

31 Share-based Payments continued
Deferred Annual Bonus Scheme (DAB)
The Deferred Annual Bonus scheme (DAB) began on 21 May 2014. Participants compulsorily defer part of their 
bonus for the relevant financial year into shares. These shares vest at the end of three years at a date determined by 
the remuneration committee at the time of grant.

The fair value of the DAB are calculated based on a Black-Scholes Merton model assuming the inputs below:

Grant date

Share price at grant date
Exercise price
Expected life
Contractual life
Risk-free rate
Expected volatility
Expected dividend yield
Probability of performance conditions
Fair value of option

21/5/2014

115.4p
0p
3 yrs
10 yrs
0.80%
36%
0.7%
100%
115p

The expected volatility was determined by calculating the historic volatility of the Group’s share price over the 
previous three years.

Deferred Annual Bonus Plan

Date of
grant

Market
price at 
date of 
Grant (p)

Number of
DAB shares at
1 January
2014

Remaining
life
1 January
2014

Issued

Lapsed

Exercised

Number of
DAB shares at
31 December
2014

Remaining 
life 
31 December
2014

21.05.14

115.4

–

–

52,398

–

–

52,398

9.6

Granted

Outstanding at end of the period

Exercisable at end of period

The exercise price of the matching shares is £nil.

2014
Number of
Options

52,398

52,398

–

2013
Number of
Options

–

–

–

32 Commitments under Operating Leases
As at 31 December 2014, the Group had outstanding commitments under operating leases which fall due as follows:

Amounts payable under operating leases:
Within one year
In two to five years
After five years

2014
Land and
buildings
£’000

893
3,594
4,026

8,513

2014
Other
£’000

71
162
–

233

2013
Land and
buildings
£’000

869
3,500
6,225

10,594

2013
Other
£’000

81
90
–

171

33 Related Party Transaction
Transactions between the Company and its subsidiaries which are related parties have been eliminated on 
consolidation and are not disclosed in this note. 

Advanced Medical Solutions Group plc  Annual Report 2014Financial StatementsCompany Balance Sheet
At 31 December 2014

Fixed assets
Investments
Deferred tax assets

Current assets
Debtors – due within one year
Cash at bank and in hand

Creditors: amounts falling due within one year

Net current assets

Net assets

Capital and reserves
Called up share capital
Share-based payments reserve
Investment in own shares
Share premium account
Retained earnings

Equity shareholders’ funds

7777

Note

2014
£’000

2013
£’000

3
4

4

5

6
7
7
7
7

52,137
–

52,137

 270 
 14,444 

 14,714 

(8,719)

12,812

52,017
 483 

52,500

13
1,944

1,957

(1,370)

587

 58,132 

53,087

 10,393 
 1,563 
(148)
 32,742 
 13,582 

 58,132 

10,343
1,326
(144)
32,364
9,198

53,087

The financial statements of Advanced Medical Solutions Group plc (registration number 2867684) on pages 77  
to 80 were approved by the Board of Directors and authorised for issue on 14 April 2015 and were signed on its 
behalf by:

C Meredith
Chief Executive Officer
14 April 2015

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20147878

Notes to the Company Financial Statements
Year ended 31 December 2014

1 Significant Accounting Policies
Basis of Accounting
The separate financial statements of the Company are presented as required by the Companies Act 2006. They 
have been prepared under the historical cost convention and in accordance with applicable United Kingdom 
Accounting Standards and law.

The principal accounting policies are summarised below. They have all been applied consistently throughout the 
year and the preceding year.

The Company has taken advantage of the exemption of FRS8 from disclosing transactions with other members of 
the Group and the exemption in FRS29 for making disclosures in relation to financial instruments.

Investments
Fixed asset investments in subsidiaries and associates are shown at cost less provision for impairment.

For investments in subsidiaries acquired for consideration including the issue of shares qualifying for merger relief, 
cost is measured by reference to the nominal value only of the shares issued. Any premium is ignored.

Financial Liabilities and Equity
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements 
entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after 
deducting all of its liabilities.

Share-based Payments
The Group has applied the requirements of FRS20 Share-based Payments. In accordance with the transitional 
provisions, FRS20 has been applied to all grants of equity instruments after 7 November 2002 that were unvested 
as at 1 January 2005.

The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments 
are measured at fair value at the date of grant. The fair value as determined at the grant date of equity-settled 
share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of 
shares that will eventually vest.

Fair value is measured by use of a Black-Scholes Merton model or the Monte-Carlo Option Pricing Model. The 
expected life used in the model has been adjusted, based on management’s best estimate, for the effect of non-
transferability, exercise restrictions and behavioural considerations.

2 Profit for the Year
As permitted by Section 408 of the Companies Act 2006 the Company has elected not to present its own profit and 
loss account for the year. AMS Group plc reported a profit for the financial year ended 31 December 2014 of 
£5,691,000 (2013: profit of £6,606,000).

The auditor’s remuneration for audit and other services is disclosed in note 6 to the consolidated financial 
statements.

The average number of employees in the year was 11 (2013: 10). The Directors’ remuneration is detailed in note 8 to 
the consolidated financial statements.

Advanced Medical Solutions Group plc  Annual Report 2014Financial Statements7979

Investments
in subsidiaries
£’000

Loans
£’000

Total
£’000

32,628
45,885
2,235
–
–

80,748

28,670
–

28,670

52,078

3,958

50,854
– 
(50,790)
6,091
(3,756)

 83,482 
 45,885 
(48,555)
6,091
(3,756)

2,399

83,147

2,795
(455)

2,340

59

48,059

31,465
(455)

31,010

52,137

52,017

3 Fixed Asset Investments

Cost
At 1 January 2014
Additions
Transfer/disposals
Movement
Exchange adjustments

At 31 December 2014

Provisions for impairment
At 1 January 2014
Movement

At 31 December 2014

Net book value
At 31 December 2014

At 31 December 2013

In the year to 31 December 2014, a loan of €59,000,000 with Advanced Medical Solutions (Germany) GmbH was 
converted to an investment in Advanced Medical Solutions (Europe) Limited.

Shares in Group undertakings and loans to Group undertakings have been written down to recognise losses in 
subsidiary companies.

The following were subsidiary undertakings at the end of the year and have all been included in the consolidated accounts.

Name

Advanced Medical Solutions Limited
Advanced Medical Solutions (UK) Limited
Advanced Medical Solutions Trustee Company 

Limited

Advanced Medical Solutions (Plymouth) Limited
Advanced Healthcare Systems Limited
Advanced Medical Solutions Group Inc.
Advanced Medical Solutions (US) Inc.
MedLogic Global Holdings Limited
Innovative Technologies Limited
Advanced Medical Solutions B.V.
Advanced Medical Solutions (Germany) GmbH
Resorba Medical GmbH
Resorba s.r.o.
Resorba ooo
MPN Medizin Produkte Neustadt GmbH
Advanced Medical Solutions (USA) Inc.
Advanced Medical Solutions (Europe) Limited

Country of
operation

England
England
England

England
England
U.S.A.
U.S.A.
England
England
Netherlands
Germany
Germany
Czech Republic
Russia
Germany
U.S.A.
England

Proportion of
voting rights
 and Ordinary
Share capital
held

Nature of business

100% Development and manufacture of medical products
100% Holding Company
100% Trustee Company

100% Development and manufacture of medical products
100%* Dormant
100% † Holding Company
100%§ Marketing support of medical products
100%¶ Holding Company
100%‡ Dormant

100% Development and manufacture of medical products

100%^ Holding Company
100%# Development and manufacture of medical products
100%# Manufacture and sales office of medical products
100%#
100%# Manufacturer of medical products

Sales office of medical products

100% Marketing support of medical products
100% Financial support to other Group entities

* Held indirectly through Advanced Medical Solutions Limited.
‡  Held indirectly through MedLogic Global Holdings Limited.
† Held indirectly through Advanced Medical Solutions (UK) Limited.
^ s.291 of German Commercial Code invoked: No consolidated financial statements prepared for the German companies. (Von der befreienden 
Wirkung nach s.291 HGB wird hiermit gebrauch gemacht.)
§ Held indirectly through Advanced Medical Solutions Group Inc.
¶ Held indirectly through Advanced Medical Solutions (Plymouth) Limited.
# Held indirectly through Advanced Medical Solutions (Germany) GmbH.

The above table reflects the situation at the year end.

GovernanceStrategic ReportFinancial StatementsCompany OverviewAdvanced Medical Solutions Group plc  Annual Report 20148080

Notes to the Company Financial Statements continued

4 Debtors

Due within one year
Prepayments and accrued income
Other debtors

Due after more than one year
Deferred tax assets

2014
£’000

270
–

270

–

–

2013
£’000

11
2

13

483

483

At the balance sheet date the Company has unused tax losses of £1.0 million available for offset against future 
profits. No deferred tax asset has been recognised in respect of these losses due to the unpredictability of future 
profit streams. 

5 Creditors: Amounts Falling Due Within One Year

Trade creditors
Other creditors
Intercompany creditors
Accruals and deferred income

2014
£’000

 34 
 10 
6,817
 1,858 

8,719 

2013
£’000

 23 
 23 
–
 1,324 

 1,370 

6 Share Capital
Details on the share capital of the Company are provided in note 29 to the Group’s accounts.

7 Reserves

At 1 January 2014
Share-based payments
Share options exercised
Shares purchased by EBT
Shares sold by EBT
Profit for the year
Dividends paid

At 31 December 2014

Share-based 
payments
£’000

Investment in own 
shares 
£’000

 1,326 
 592 
(355)
 – 
 – 
 – 
–

1,563

(144)
 – 
 – 
(190)
 186 
 – 
–

(148)

Share 
premium
£’000

 32,364 
 – 
 378 
 – 
 – 
 – 
–

Retained earnings
£’000

 9,198 
–
–
–
–
5,691
(1,307)

Total
£’000

 42,744 
 592 
23
(190)
186
5,691
(1,307)

32,742

13,582

47,739

8 Share-based Payments
The charge for share-based payments under FRS20 arises across the following schemes: 

Unapproved Executive Share Option Scheme, Enterprise Management Incentive Scheme and Company Share 

Option Scheme

Long-Term Incentive Plan
Deferred Share Bonus Scheme

2014
£’000

114
309
169

592

2013
£’000

113
211
76

400

Details on the share-based payments of the Company are provided in note 31 on pages 71 to 76 in the notes to the 
Group’s accounts.

Advanced Medical Solutions Group plc  Annual Report 2014Financial StatementsFive Year Summary

Consolidated income statement (Pre-exceptional)
Revenue
Profit from operations
Profit attributable to equity holders of the parent
Basic earnings per share
Consolidated statement of financial position
Net assets employed
Non-current assets
Current assets
Total liabilities

Net assets

Shareholders’ equity
Share capital & investment in own shares
Share-based payments reserve
Share-based payments deferred tax reserve
Share premium account
Other reserve
Hedging reserve
Translation reserve
Retained equity

Equity attributable to equity holders of the parent

8181

2014
£m

63.0
 15.2 
 12.9 
6.2p

 66.8 
 37.8 
(11.5)

93.1

 10.2 
 1.6 
 0.3 
 32.8 
 1.5 
(0.5)
(4.9)
 52.1 

 93.1 

2013
£m

 59.5 
 13.7 
 11.4 
5.5p

 71.3 
 25.8 
(11.0)

86.1

 10.2 
 1.3 
 0.2 
 32.4 
 1.5 
 0.7 
(0.7)
 40.5 

 86.1 

2012
£m

 52.6 
 12.3 
 10.5 
5.2p

 71.9 
 25.7 
(23.9)

73.7

 10.2 
 1.1 
 0.2 
 31.9 
 1.5 
(0.1)
(1.4)
 30.3 

 73.7 

2011
£m

 34.4 
 6.4 
 6.7 
4.3p

 74.2 
 25.3 
(33.3)

66.2

 10.2 
 0.8 
 0.6 
 31.7 
 1.5 
 – 
(0.1)
 21.5 

 66.2 

2010
£m

 31.9 
 5.3 
 5.8 
 3.8 

 20.3 
 12.7 
(5.2)

27.8

 7.7 
 0.5 
 0.4 
 0.3 
 1.5 
(0.1)
 – 
 17.5 

 27.8 

Advanced Medical Solutions Group plc  Annual Report 20148282

Notice of Meeting

Notice is hereby given that the twenty-first Annual General Meeting of the Company will be held at 11.00 am on  
21 May 2015 at 1 Cornhill, Gold Room, London, EC3V 3ND, for the following purposes:

As ordinary business:
1.  To receive the Report of the Directors and the Financial Statements of the Company for the year ended  

31 December 2014 (together with the report of the auditor thereon). 

2.  To approve the Directors’ Remuneration Report for the year ended 31 December 2014. 
3.  To reappoint Deloitte LLP as auditor and to authorise the Directors to fix their remuneration. 
4.  To re-elect Chris Meredith (who retires by rotation in accordance with the Articles of Association) as a Director of 

the Company. 

5.  To re-elect Steve Bellamy (who retires by rotation in accordance with the Articles of Association) as a Director of 

the Company.

6.  To declare a final dividend of 0.48p per Ordinary Share, payable on 29 May 2015 to shareholders on the register 

at close of business on 8 May 2015. 

As special business:
To consider and, if thought fit, to pass Resolutions 7 and 8, which will be proposed as Ordinary Resolutions, and 
Resolutions 9 and 10, which will be proposed as Special Resolutions.
7.   That the amendments to the Advanced Medical Solutions Group plc 2006 Deferred Share Bonus Plan (the ‘Plan’) 
to extend the life of the Plan so that awards may continue to be granted under it until 21 May 2025, be hereby 
approved and adopted and the Board be hereby authorised to do all acts and things which it considers 
necessary or desirable to carry the same into effect.

8.  To authorise the Directors generally and unconditionally for the purposes of section 551 of the Companies Act 
2006 (the ‘2006 Act’) to exercise all the powers of the Company to allot shares in the Company and to grant 
rights to subscribe for or to convert any security into shares in the Company (each an allotment of ‘relevant 
securities’) up to an aggregate nominal amount of £3,464,219 provided that this authority is for a period expiring 
upon the earlier of the date of the Company’s next Annual General Meeting and fifteen months after the date of 
the passing of this Resolution but the Company may before such expiry make an offer or agreement which would 
or might require relevant securities to be allotted after such expiry and the Directors may allot relevant securities 
in pursuance of such offer or agreement notwithstanding that the authority conferred by this resolution has 
expired. This authority is in substitution for all subsisting authorities, to the extent unused. 

9.  Subject to the passing of resolution 8 above, to authorise the Directors pursuant to section 570 of the 2006 Act 
to allot equity securities (within the meaning of section 560 of the 2006 Act) wholly for cash pursuant to the 
authority conferred by resolution 8 above as if section 561(1) of the 2006 Act did not apply to any such 
allotment, provided that this power shall be limited to the allotment of equity securities: 
(a)  in connection with an offer of such securities by way of rights to holders of Ordinary Shares in proportion (as 
nearly as may be practicable) to their respective holdings of such shares, but subject to such exclusions or 
other arrangements as the Directors may deem necessary or expedient in relation to fractional entitlements 
or any legal or practical problems under the laws of any territory, or the requirements of any regulatory body 
or stock exchange; 

(b) otherwise than pursuant to sub-paragraph (a) above up to an aggregate nominal amount of £1,039,265; and 
(c) which shall expire on the earlier of the conclusion of the next Annual General Meeting of the Company and 

fifteen months after the date of the passing of this Resolution, save that the Company may before such expiry 
make an offer or agreement which would or might require equity securities to be allotted after such expiry 
and the Directors may allot equity securities in pursuance of any such offer or agreement notwithstanding 
that the power conferred by this resolution has expired. 

10. That the Company is hereby generally and unconditionally authorised for the purposes of Section 701 of the 
2006 Act to make market purchases (within the meaning of Section 693(4) of the 2006 Act) of any of its 
Ordinary Shares of 5p each in the capital of the Company on such terms and in such manner as the Directors 
may from time to time determine provided that: 
(a) the maximum number of Ordinary Shares which may be purchased is 10,392,659; 
(b) the minimum price which may be paid for each Ordinary Share is 5p which amount shall be exclusive of 

expenses, if any; 

(c) the maximum price (exclusive of expenses) which may be paid for each Ordinary Share shall not be more than 
5% above the average of the middle market quotations for an Ordinary Share as derived from The London 
Stock Exchange Daily Official List for the five business days immediately preceding the date on which the 
ordinary share is purchased; 

Advanced Medical Solutions Group plc  Annual Report 20148383

(d) unless previously renewed, revoked or varied, this authority shall expire upon the earlier of the date of the 

Company’s next Annual General Meeting and fifteen months after the date of the passing of this Resolution; 
and 

(e) under this authority the Company may make a contract to purchase Ordinary Shares which would or might 
be executed wholly or partly after the expiry of this authority, and may make purchases of Ordinary Shares 
pursuant to it as if this authority had not expired. 

By order of the Board

Mary Tavener
Company Secretary
14 April 2015

Registered office:
Premier Park, 33 Road One, Winsford Industrial Estate,
Winsford, Cheshire, CW7 3RT.

Notes
1.  A member entitled to attend and vote at the meeting convened by the notice set out above may appoint a proxy 

to attend, speak and, on a poll, to vote in his place. A holder of more than one ordinary share may appoint 
different proxies in relation to each or any of those ordinary shares. 

2.  A member may appoint more than one proxy provided each proxy is appointed to exercise rights attached to 

different shares. A member may not appoint more than one proxy to exercise rights attached to any one share. 
To appoint more than one proxy notice must be given to the Company’s Registrars not later than 48 hours 
before the time appointed for the holding of the meeting. 

3.  A proxy does not need to be a member of the Company but must attend the meeting to represent you. Details of 
how to appoint the Chairman of the meeting or another person as your proxy using the proxy form are set out at 
note 1 of the proxy form. If you wish your proxy to speak on your behalf at the meeting you will need to appoint 
your own choice of proxy (not the Chairman) and give your instructions directly to them. 

4.  On a vote on a resolution on a show of hands at the meeting, a proxy has one vote for and one vote against if the 
proxy has been appointed by more than one member and the proxy has been instructed by one or more of the 
members to vote for the resolution and by one or more other member to vote against it. 

5.  Any corporation which is a member can appoint one or more corporate representatives who may exercise on its 

behalf all of its powers as a member provided that they do not do so in relation to the same shares. 

6.  A form of proxy is enclosed for use by members. To be effective, it must be completed and arrive not later than 
48 hours before the time fixed for the Meeting at Capita Asset Services, PXS, 34 Beckenham Road, Beckenham, 
Kent BR3 4TU. You may also deliver by hand to The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU 
during usual business hours. 

7.  The register of directors’ interests in the shares of the Company will be available for inspection at the registered 
office of the Company during usual business hours on any weekday (public holidays excepted) until the date of 
the Meeting and also on that date and at the place of the Meeting from 9.00 a.m. until the conclusion of the 
Meeting. 

8.  The Company, pursuant to Regulation 41 of the Uncertificated Securities Regulations 2001, specifies that only 

those shareholders registered in the Register of Members of the Company as at 6:00 p.m. on 19 May 2015 shall be 
entitled to attend or vote at the aforesaid Annual General Meeting in respect of the number of shares registered 
in their names at that time. Changes in the entries in the relevant register of Securities after 6:00 p.m. on 19 May 
2015 shall be disregarded in determining the rights of any person to attend or vote at the meeting. 

9.   The existing and amended rules of the Advanced Medical Solutions Group plc 2006 Deferred Share Bonus Plan 
will be available for inspection during normal business hours on Monday to Friday (excluding bank holidays) at 
our registered office and at the offices of Addleshaw Goddard LLP at Milton Gate, 60 Chiswell Street, London, 
EC1Y 4AG from the date of this document until the close of the Annual General Meeting and at the place of the 
Annual General Meeting for at least 15 minutes before and during the meeting.

Advanced Medical Solutions Group plc  Annual Report 20148484

Notice of Meeting continued

Notes on special business
Resolution 7: Approval of the Advanced Medical Solutions 
Group plc 2006 Deferred Share Bonus Plan (the ‘Plan’)
The Company currently operates the Plan, which has both 
approved and unapproved parts. The approved part is an 
all-employee tax-advantaged share incentive plan and the 
unapproved part is an all-employee non-tax advantaged 
share ownership plan, both of which encourage employees 
to build a stake in the Company and create value for all 
shareholders.

It will not be possible to grant further awards under the 
Plan after 31 May 2016. Resolution 7 seeks shareholder 
approval, as an ordinary resolution, to extend the life of the 
Plan for a further ten years until 21 May 2025 to enable the 
Company to continue to operate the Plan.

Resolution 8: Authority to Allot Shares and other relevant 
securities
This resolution would give the Directors the authority to 
allot Ordinary Shares up to an aggregate nominal amount 
equal to £3,464,219 (representing 69,284,397 Ordinary 
Shares of 5p each). This amount represents approximately 
one-third of the issued Ordinary Share capital of the 
Company as at 31 March 2015, the latest practicable date 
prior to publication of this Notice.

The authority sought under this resolution will expire at the 
conclusion of the Annual General Meeting of the Company 
held in 2016 or, if earlier, 15 months after the passing of the 
resolution.

While the Directors have no present intention of issuing 
any of the authorised but unissued share capital, it is 
considered prudent and appropriate to maintain the 
flexibility that this authority provides.

Resolution 9: Disapplication of Pre-emption Rights
Your Directors also require additional authority from 
shareholders to allot shares or grant rights over shares or 
sell treasury shares where they propose to do so for cash 
and otherwise than to existing shareholders in proportion 
to their existing holdings. Accordingly, Resolution 9 will be 
proposed as a special resolution to grant such authority. 
Apart from rights issues, open offers or any other pre-
emptive offer as mentioned the authority will be limited to 
the issue of shares and sales of treasury shares for cash up 
to an aggregate nominal value of £1,039,265 (being 10% of 
the Company’s issued Ordinary Share capital at 31 March 
2015, the latest practicable date prior to publication of this 
Notice). This is in keeping with the extent for which such 
authority has been sought and given at each previous 
Annual General Meeting of the Company since 2006.

Allotments made under the authorisation in paragraph (a) 
of Resolution 9 would be limited to allotments by way of a 
rights issue only (subject to the right of the directors to 
impose necessary or appropriate limitations to deal with, 
for example, fractional entitlements and regulatory 
matters).

If given, this authority will expire at the conclusion of the 
Annual General Meeting of the Company held in 2016 or, if 
earlier, 15 months after the passing of the resolution.

Resolution 10: Purchase by the Company of its own Shares
In certain circumstances, it may be advantageous for the 
Company to purchase its own shares. Under Section 701 of 
the 2006 Act, the Directors of a company may make 
market purchases of that company’s shares if authorised to 
do so. Your Directors believe that granting such approval 
would be in the best interests of shareholders in allowing 
directors the flexibility to react promptly to circumstances 
requiring market purchases.

Accordingly, Resolution 10, which will be proposed as a 
special resolution, will give the Directors the authority to 
purchase issued shares of the Company under Section 701 
of the 2006 Act.

The authority contained in this resolution will be limited to 
an aggregate nominal value of £519,632 (representing 5% 
of the issued Ordinary Share capital of the Company as at 
31 March 2015 the latest practicable date prior to 
publication of this Notice; representing 10,392,659 
Ordinary Shares of 5p each). The price which may be paid 
for those shares is also restricted as set out in the 
resolution.

This authority will expire at the conclusion of the Annual 
General Meeting of the Company held in 2016 or, if earlier, 
15 months after the passing of the resolution.

The Board has no present intention of exercising this 
authority. However, this will be kept under review, and the 
Board will use this power only if and when, taking account 
of market conditions prevailing at the time, other 
investment opportunities, appropriate gearing levels and 
the overall financial position of the Group, they believe that 
the effect of such purchases will be in the best interests of 
shareholders generally and that they will result in an 
increase in earnings per share.

Shares purchased under this authority may be held as 
treasury shares. Shares held in treasury do not carry voting 
rights and no dividends will be paid on any such shares. 
Shares held in treasury in this way can be sold for cash or 
cancelled. This would allow the Company to manage its 
capital base more effectively and to increase its 
distributable reserves.

If and when the Board resolves to exercise its authority to 
make market purchases, it will at that time decide whether 
shares purchased are to be cancelled or held in treasury.

As at 31 March 2015, the latest practicable date prior to 
publication of this Notice, there were share options 
outstanding over ordinary shares, representing 31% of the 
Company’s issued ordinary share capital. The Company 
has no warrants in issue in relation to its shares. If the 
buyback authority was to be exercised in full, these options 
would represent 3.1% of the Company’s ordinary issued 
share capital.

Advanced Medical Solutions Group plc  Annual Report 201485

Advisors

Nominated Advisor and Broker
Investec Bank plc
2 Gresham Street
London EC2V 7QP

Auditor
Deloitte LLP
Chartered Accountants and Statutory Auditor
PO Box 500
2 Hardman Street
Manchester M60 2AT

Solicitors
Eversheds LLP
70 Great Bridgewater Street
Manchester M1 5ES

Addleshaw Goddard LLP
100 Barbirolli Square
Manchester M2 3AB

Registrars and Transfer Office
Capita Registrars
The Registry
34 Beckenham Road
Beckenham
Kent BR3 4TU

Bankers
HSBC
99–101 Lord Street
Liverpool L2 6PG

Royal Bank of Scotland
2nd Floor
1 Spinningfields Square
Manchester M3 3AP

Patent Attorneys
Marks & Clerk
Manchester Office
1 New York Street
Manchester M1 4HD

Foley & Lardner LLC
975 Page Mill Square
Palo Alto CA 94304-1013

Public Relations
Consilium Strategic Communications
41 Lothbury
London EC2R 7HG

Advanced Medical Solutions Group plc  Annual Report 2014

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Registered Office:
Premier Park, 33 Road One
Winsford Industrial Estate
Winsford, Cheshire, CW7 3RT

Company Number: 2867684
Tel: +44 (0)1606 863500
Fax: +44 (0)1606 863600
e-mail: info@admedsol.com

Web: www.admedsol.com