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Advanced Medical Solutions Group plc

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Employees 1500
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FY2020 Annual Report · Advanced Medical Solutions Group plc
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Annual Report & Accounts 2020

Creating quality  
outcomes through  
our innovative surgical  
and woundcare  
products

About AMS

Advanced Medical Solutions 
is a world-leading developer 
and manufacturer of innovative 
and technologically advanced 
products for the global surgical 
and woundcare markets

Creating quality outcomes for our...

..patients

...employees

...investors

 Read about our Patients  
on pages 8 to 9 and 30 to 31

    Read about our Employees  

on pages 10 to 11 and 30 to 31

    Read about our Investors  

on pages 12 to 13 and 30 to 31

   For our other Stakeholders please see pages 32 to 35

Impact of COVID-19

The restrictions relating to the COVID-19 pandemic 
during 2020 severely disrupted the entire global 
market and resulted in a significant slowdown in 
surgical and wound treatment volumes. In addition, 
the reduced access to hospitals for our direct sales 
teams and our partners sales teams significantly 
restricted our business development activities 
during the year. 

Throughout 2020, we maintained supply to 
our healthcare partners and customers whilst 
implementing safety measures to minimise risks for 
our employees and their families and continued to 
invest in R&D and other key projects in order to be  
in a good position for strong growth as our end 
markets recover.

Our strong cash position (£54 million cash, no 
debt and an undrawn £80 million credit facility at 
31 December 2020) underlines our robust financial 
condition, which enabled us to weather the global 
disruption caused by the pandemic.

The biggest impact was felt in the second quarter 
of 2020, with subsequent quarters being less 
impacted as hospitals gradually started to reinstate 
non-urgent procedures. In the first quarter of 2021, 
demand for our products remained below normal 
historical levels due to COVID-19 disruption but 
vaccination progress provides increased confidence 
of a return to more normal volumes later in the year.

B

Advanced Medical Solutions Group plc Annual Report & Accounts 2020 
Financial Highlights

Group revenue (£ million)

Diluted earnings per share (p)

£86.8m

2019: £102.4m
Change: -15%

Profit before tax (%)

11.6%

2019: 23.7%
Change: -12.1pp

3.94p

2019: 8.72p
Change: -55% 

Adjusted1 diluted earnings per share (p)

5.44p

2019: 9.83p
Change: -45%

Adjusted1 profit before tax (%)

Net operating cash flow

15.4%

2019: 26.0%
Change: -10.60pp

£21.5m

2019: £21.7m
Change: -1%

Profit before tax (£ million)

Net cash2 (£ million)

£10.1m

2019: £24.3m
Change: -58%

£53.8m

2019: £64.1m
Change: -16%

Company Overview
1   Highlights
2   Our Business at a Glance
4  

Investment Case

Strategic Report
8   Our Patients
10   Our Employees
12   Our Investors
14  Chief Executive’s Q&A
16  Market Overview
18   Our Strategy
20  Strategy in Action
24  Key Performance Indicators
26   Operating Review – Surgical
28   Operating Review – Woundcare
30   Stakeholder Engagement (s172)
36   ESG and Sustainability
44  Financial Review
46  Risk Management

Governance
52  Board of Directors
54   Senior Management Team
56  Corporate Governance Report
63  Audit Committee Report
66  Remuneration Report
77  Directors’ Report

Financial Statements
Independent Auditor’s Report
82 
92  Consolidated Income Statement
 Consolidated Statement of  
92 
Comprehensive Income

93  Consolidated Statement of Financial Position
94  Consolidated Statement of Changes in Equity
96  Consolidated Statement of Cash Flows
97  Notes Forming Part of the Consolidated 

Adjusted1 profit before tax (£ million)

Proposed full-year dividend per share (p)

Financial Statements

£13.4m

2019: £26.6m
Change: -50%

1.70p

2019: £1.55p
Change: +10%

Operational Highlights (including post-period end)
•  Sales and profitability heavily impacted by COVID-19.

133  Company Statement of Financial Position
134  Company Statement of Changes in Equity
135  Notes to the Company Financial Statements
140  Five Year Summary
140  Alternative Performance Measures
141  Advisors

•  Proposed increased dividend and repayment of UK Government furlough reflects Board’s confidence and strong financial position.

•  Investment in R&D increased to £7.9 million (2019: £6.5 million) as progress continued on all key projects across the Group.

•  Approval and restricted US launch of LiquiBand® Rapid™. Successful completion of LiquiBand® XL clinical trials keeps us on track  

for approval and launch towards the end of 2021.

•  US clinical trial for LiquiBandFix8® progressing well. Filing expected in 2022, following 12 month patient follow up.

•  Seal-G® and Seal-G® MIST clinical study enrolment began in February 2021. CE mark extensions expected in H1 2021.  

Provides access to a new $1 billion market to fulfil a significant unmet need.

•  Acquisition of Raleigh Adhesive Coatings in November 2020 for £22 million. Strong strategic fit with commercial synergies.

•  Grahame Cook appointed to Board in February 2021. Steve Bellamy to retire from the Board at the AGM in June 2021.  

Board refreshment to continue over the next two years. 

 Certain financial measures, including adjusted results above, are not defined under IFRS and are alternative performance measures as described on page 140.

1. 
2.  Net cash is defined as cash and cash equivalents plus short term investments less bank loans and financial liabilities excluding those relating to IFRS 16.

01

OverviewStrategic ReportGovernanceFinancial Statements 
Our Business at a Glance

Our Purpose

Creating quality outcomes through our 
innovative surgical and woundcare products

Achieved through our value chain

New product development

Research and development
Design and testing

Regulatory 

Approvals for new products and new territories
Maintain approvals for existing products/markets

Operations

Manufacturing and security of supply
Quality assurance

Routes to market

Flexible route to market incorporating our direct  
sales teams, our global network of distributors  
and our OEM partners

   For information see Our Supply Chain on pages 34 and 35

Underpinned by Our Values

    For more information see Our Values on  

pages 42 and 43

02

Care

Caring about the work we 
undertake and the real life 
differences we can make

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Our Strategic Pillars

Delivering for Our Stakeholders

Growth

Exploiting the opportunities 
arising from having a broad 
product range sold via multiple 
routes to market and across 
multiple geographies

Innovation

Strengthening our portfolio 
by developing or acquiring 
market-leading high  
quality products 

Operational 
Excellence

Continuously improving our 
operations to drive out cost 
and defend margin

Culture

Investing in recruiting and 
developing talent while 
embedding our values  
of Care, Fair, Dare

Our Patients
Delivering excellent outcomes  
for our Patients

Our Employees
Being a great place for our 
Employees to work

Our Investors
Delivering long-term sustainable 
growth and value for our Investors

Our Clinicians
Delivering effective, efficient and  
safe experiences for our Clinicians

Our Partners
Delivering quality and value  
for our Partners

Our Regulators
Meeting the evolving  
requirements of our Regulators

Our Communities
Involvement and support for  
our Communities

Our Supply Chain
Strong, mutually beneficial 
relationships for our Supply Chain

   For information see Our Strategy on pages 18 to 23

   For information on Our Stakeholders see pages 30 to 35

Fair

Acting with integrity and 
ensuring we are fair in all 
aspects of business

Dare

Moving boundaries and 
challenging constructively 
to build on others’ ideas

03

OverviewStrategic ReportGovernanceFinancial StatementsInvestment Case

Innovation

Products

Operational 
Excellence

Our investment in R&D 
enables us to develop  
high-quality, innovative 
products that create  
quality outcomes for 
clinicians and patients.

Our strong portfolio of 
products provides multiple 
growth drivers and high 
values of recurring revenues 
with strong gross margins.

Our manufacturing 
capabilities and extensive 
regulatory expertise enable 
us to obtain market access 
and securely supply  
our products. 

We develop or acquire products 
and technologies which can 
drive market share gains in high 
value segments. We have been 
increasing R&D investment in our 
innovation hubs in the UK, France, 
Germany and Israel, resulting in 
an R&D pipeline that is stronger 
than ever. In 2020, we incurred 
£7.9 million of gross R&D spend, 
representing 9.1% of sales (2019: 
£6.5 million; 6.3%).

In recent years we have 
expanded our product ranges 
through product development 
and acquisition to create a 
strong, balanced portfolio of 
complementary high-quality, 
innovative and technologically 
advanced surgical and woundcare 
products with multiple growth 
drivers providing high values of 
recurring revenues with strong 
gross margins.

In 2020 gross margin was impacted 
by the COVID-19 pandemic.

Our specialist lean manufacturing 
sites and world class quality 
systems provide security of  
supply and allow us to focus  
on delivering excellent customer 
service, lowering operational 
costs and improving margins.

Our extensive regulatory 
experience enables us to bring 
products to market, implement 
post market surveillance and 
comply with increasing levels  
of regulatory standards such  
as the Medical Device  
Regulations (MDR).

19.8% 

Percentage of sales  
from new products
2019: 23.6%

53.0%

Gross margin % 
2019: 59.1%

89%

Customer service % 
(OTIF: On-Time-In-Full)
2019: 80%

04

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Commercial 
Flexibility

Growth 

Our flexible approach 
to route to market 
incorporating direct sales 
teams and a global network 
of distributors and OEM 
partners enables us to 
access healthcare markets 
globally and maximise  
value to AMS.

We have a track record 
of strong growth and 
significant potential  
for accelerated future 
growth with our existing 
products and exciting  
near-term pipeline of  
high-potential products. 

Our commercial success is based 
on our strategy of selecting the 
best route to market for each 
product to maximise our value. 
We have been successful in our 
key US LiquiBand® market by 
implementing a hybrid model  
with our four key distribution 
partners providing channel 
coverage, supported by our 
specialist sales teams on the 
ground. Elsewhere, we use a  
mix of direct sales, OEM partners 
and distributors. We will continue 
to adopt this flexible approach  
as we globalise our exciting  
newer technologies.

Favourable global healthcare 
trends are expected to result  
in our markets growing. 
Our existing products are all 
positioned to gain market share 
and enter new geographies 
with regulatory developments 
expected to provide further 
opportunities. Key projects  
in our near-term pipeline such  
as LiquiBand® XL, Sealantis  
and the LiquiBandFix8® PMA  
will enable us to enter new  
large markets with great  
products. Strategically aligned 
acquisitions will continue to 
supplement our organic growth.

In 2020 CAGR was impacted  
by COVID-19.

Profitable 
& Cash  
Generative

We have a strong balance 
sheet and track record  
of cash generation  
which enables us to  
invest in longer-term 
growth opportunities.

Our ongoing record of cash 
generation even during severe 
periods of COVID-19 disruption 
and our cash position (£54 million 
at December 2020 with an  
£80 million undrawn unsecured 
debt facility) enables us to 
continue to progress our key 
projects whilst investing in select 
strategically aligned acquisitions. 
In 2020, we acquired Raleigh 
Coatings which increases  
our woundcare capabilities  
and provides significant  
revenue and cost synergies.

84

10.5%

Countries sold into
2019: 84

Sales CAGR over ten years
2019: 15.6%

£21.5m 

Net cash flow from  
operating activities 
2019: £21.7m

05

OverviewStrategic ReportGovernanceFinancial StatementsLiving by our values:

Dare

Moving boundaries and challenging constructively to build on others’ ideas

Despite the impact of the COVID-19 pandemic we increased our level 
of investment in R&D. Our investments in key projects such as Sealantis, 
LiquiBandFix8® PMA and the Medical Device Regulation (MDR) are expected 
to drive significant commercial benefits in the next few years. In spite of the 
unprecedented conditions, we leveraged our robust balance sheet to further 
invest in the future of the Group with the acquisition of Raleigh Coatings. 
We believe that our strategy of acquiring businesses with complementary 
technologies and commercial synergies is the best way to supplement our 
organic growth and ensure long-term, sustainable growth for the Group. 

  For more information see our values on page 42

06

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Strategic 
Report

8  Our Patients

10  Our Employees

12  Our Investors

14  Chief Executive’s Q&A

16  Market Overview

18   Our Strategy

20  Strategy in Action

24  Key Performance Indicators

26   Operating Review – Surgical

28   Operating Review – Woundcare

30   Stakeholder Engagement (s172)

36   ESG and Sustainability

44  Financial Review

46  Risk Management

07

OverviewStrategic ReportGovernanceFinancial StatementsCreating quality outcomes for  

our patie nts

Developing intuitive, safe and cost-effective products which ensures  
the best clinical outcome for the patient.

We focus on delivering innovative and technologically advanced products and industry-
leading training. We engage patient feedback to ensure our products improve the patient 
experience – through focus groups, clinician groups and a robust complaints system 
to address any issues which did not meet the patient expectations. Patient and clinician 
experience is a key focus for AMS.

   For more information see Our Stakeholders on pages 30 to 31 

LiquiBandFix8® (laparoscopic) – Minimising complications 
and improving patient safety and comfort

Breaking the spiral of post-operative pain in hernia-mesh fixation

Two separate retrospective studies carried out by Mr Paul Wilson (Consultant General 
Surgeon – Royal Lancaster Infirmary) demonstrated the safety and efficacy of FIX8® for 
inguinal and ventral hernia repair. Evidence included lower levels of complications such as 
post-operative pain and recurrence. The initial 2016 study included 200 patients with a 12 
month follow up and the 2020 study included 137 patients with a 24 month follow up period. 
The studies outline these key benefits: Reduced patient trauma; Improved patient recovery; 
Improved delivery with increased patient safety; Reduced post-operative complications.

Ergonomic design

Non-Sticking / Atraumatic Tip

Controlled Delivery Trigger

Quality indicator

Fast set 
time

Strong and 
secure

Precision 
applicator

Improved 
patient care

New tinted 
adhesive

08

Advanced Medical Solutions Group plc Annual Report & Accounts 2020our patie nts

09

OverviewStrategic ReportGovernanceFinancial StatementsCreating quality outcomes for  

our emp loyees

Through activities which include employee forums, engagement surveys, a senior 
management communication portal, regular communication with the workforce  
and embedding our culture and values, we have ensured that the health, safety  
and well-being of all employees is paramount.

Our response to the COVID-19 pandemic demonstrated the very best of AMS. We continued to commit 
to looking after our people and retaining key talent. We have implemented a people-centric approach 
extending to phased return planning and flexible working arrangements in line with local government 
advice. We have fully supported those who have to work from home, utilising our flexible working policy 
and technology infrastructure. 

   For more information see Our Stakeholders on pages 30 and 31

Delivering the highest standards of COVID-19 
management and response for our employees

The health and safety of our employees is critical and the policies and 
procedures at our sites reflect this. We acted swiftly to provide consistent  
and regular communication to our teams around the world, ensuring open 
lines of communication to senior management. 

Our approach was to establish a COVID-19 committee and cascade principles with 
regular calls to allow local leaders to implement changes at their sites, aligned with local 
government policy. We had a focus on removing anxiety, providing clarity on legislation,  
and supporting physical and mental well-being. Our teams made sure that every person  
was kept updated with relevant information and had regular contact with their managers  
and teams.

We have supported the workforce with full employment, avoiding any COVID-19 related 
redundancies and protecting jobs throughout the pandemic. Employees who were 
unable to work were fully paid. The pandemic has highlighted a resilient can-do attitude, 
with many of our team seamlessly switching to home working while safely keeping our 
manufacturing sites open and maintaining a relentless focus on serving our customers.  
The pandemic also focused our sense of community, implementing the Care values and 
looking out for the safety and well-being of each other. 

10

Advanced Medical Solutions Group plc Annual Report & Accounts 2020our emp loyees

93%

78%

Employee Retention 
Significantly higher in 2020 with 
low attrition being partly testament 
to the management of COVID-19 
and our long-term prospects.

Employee Engagement 
Care, Fair, Dare values have 
helped us to positively 
manage the business through 
the COVID-19 pandemic.

11

OverviewStrategic ReportGovernanceFinancial StatementsCreating quality outcomes for  

our inves tors

Given the severe challenges caused by COVID-19, we performed well operationally 
and financially. We continued to meet the demand of our healthcare partners whilst 
implementing safety measures to minimise risks to employees.

We generated strong operating cash flows and are proposing an increased dividend having  
repaid UK Government furlough support received during the year.

Demonstrating our acquisition strategy, we added to our Woundcare capabilities with the  
purchase of Raleigh Coatings which provides growth prospects and significant commercial  
and operational synergies.

We made good progress on clinical activity to progress US approvals for our key LiquiBand® XL  
and LiquiBandFix8® technologies and are well positioned for strong organic growth in both the  
short and long-term.

   For more information see Our Stakeholders on pages 30 and 31

Acquisition of Raleigh Coatings supplements  
our organic revenue growth potential 

We maintained our strong financial position 
throughout the year which enabled us to continue 
to deliver on our strategy of acquiring strategically-
aligned businesses with commercial synergies  
to supplement our organic revenue growth by 
acquiring Raleigh Coatings in November 2020.

Raleigh’s capabilities in acrylic and silicone coating and 
perforation will provide AMS with significant efficiency and cost 
saving opportunities. The acquisition also provides commercial 
synergies and entry points into new customers and markets 
such as medical diagnostics and a healthy R&D pipeline of 
medical products.

For more information view www.raleighcoatings.com

12

Advanced Medical Solutions Group plc Annual Report & Accounts 2020our inves tors

£86.8m

£21.5m

1.70p per share

Group Revenue  
2019: £102.4m

Net cash flow from 
operating activities  
2019: £21.7m

Proposed full-year  
dividend per share  
2019: 1.55p per share

13

OverviewStrategic ReportGovernanceFinancial StatementsChief Executive’s Q&A

“  Our R&D pipeline further expands our addressable  
market and has never been stronger. We continue  
to be optimistic about our growth prospects in the 
growing global healthcare market.”

Chris Meredith 
Chief Executive Officer

AMS performed well in 2020 despite severe 
COVID-19 disruptions

How has AMS managed the impact of COVID-19?
Having created a designated COVID-19 working group, 
prioritised safe working practices and complied with 
government measures on social distancing, all our sites  
have remained in operation throughout the pandemic  
and we have therefore been able to continue to service  
the demand of our healthcare partners while maintaining  
our robust balance sheet. 

As part of this we have:

•  Enabled working from home arrangements where possible;

• 

Implemented support processes for staff who have tested 
positive or have otherwise had to isolate; 

•  Set up a designated team to closely monitor and risk assess 
the impact of COVID-19 on operations and taken steps to 
establish safe working practices in all AMS sites;

•  Undertaken a full evaluation of the supply chain to ensure 

any risks are identified and mitigated;

•  Adjusted working patterns and put in place controls to 

minimise physical interactions and ensure social distancing; 

•  Maintained payment terms to support suppliers;

•  Provided contractual order flexibility to customers whose 
demand has been impacted by the COVID-19 downturn;

•  Repaid £0.4 million of UK job retention scheme support 
relating to our employees who were unable to work 
during the year due to COVID-19 restrictions. Furloughed 
employees received full salary at the Group’s cost;

•  Maintained a strong year-end net cash position of £53.8 
million and proposed a 10% increase in full year dividend. 

As is well known, COVID-19 restrictions have disrupted our 
global markets in 2020, with a resulting slowdown in surgical 
and wound treatment volumes. In addition, reduced access 
to hospitals has significantly restricted business development 
activities during the year. As COVID-19 vaccine programmes 
roll out in key markets, we await the reduction in infection 
rates and a gradual return to normalised levels of elective 
surgery across all of our markets. 

Whilst it is expected that the short term impact of COVID-19 
will dissipate, it is anticipated that long-term behavioural 
impacts could provide us with new opportunities, such  
as increased ‘direct to patient’ supply of products.

Outside of COVID-19, how does AMS expect their 
markets to develop?
Driven by favourable global healthcare and demographic 
trends, global surgical and advanced woundcare markets 
are expected to grow in the medium to long-term providing 
ongoing growth potential. Key R&D and regulatory projects  
in the Group’s pipeline will significantly increase the size of 
the market that is addressable by our products.

Following the successful clinical trials for LiquiBand® XL we 
expect to obtain 510(k) approval in H2 2021 which will allow 
entry in to the growing $50 million large wound closure 
market towards the end of 2021. This product launch has  
the added benefit of unlocking further growth potential  
in the base LiquiBand® business. 

The clinical trial for the LiquiBandFix8® US Pre-Market 
Approval is progressing well and both trial results and 
surgeon feedback have been positive. Patient procedures  
will be complete in 2021 followed by FDA filing in 2022.  
US approval would be a significant milestone, being the first 
product of its type to enter the $250 million US hernia fixation 
market. This positive progress supports efforts to secure 
more specialist partners for LiquiBandFix8® which is  
expected to drive much stronger growth for this category 
globally, especially as elective surgery volumes recover.

The Sealantis clinical trial commencement in February 2021 
and the extended product approvals expected imminently 
position us with a differentiated product to address the 
high unmet medical need for an effective internal sealant 
following bowel surgery. The planned Seal G range of 
products will allow us to enter the global $1 billion internal 
sealants market starting as planned in H1 2021 with a soft 
launch whilst further clinical evidence is built that will 
facilitate a full European launch in 2022.

The acquisition of Raleigh enhances our woundcare 
capabilities and growth potential and enables entry into the 
bio-diagnostic testing sector for the first time, demonstrating 
the strategy of utilising our strong financial position  
to acquire businesses with complementary products,  
exciting technologies and new routes to market.

14

Advanced Medical Solutions Group plc Annual Report & Accounts 2020The Senior Management Team’s extensive preparations  
leave us well placed to exploit opportunities that will 
undoubtedly arise in the next few years during the 
implementation of MDR.

We obtained various product approvals for new territories  
in 2020 including our first approvals in India for both 
LiquiBand® and LiquiBandFix8®.

How has Brexit impacted AMS?
Our extensive preparations for Brexit enabled us to navigate 
the end of the transition period on 31 December 2020 with 
limited impact on the business. UK product certificates have 
been reassigned to BSI Netherlands, Advanced Medical 
Solutions BV has been appointed as the EU Authorised 
Representative for our UK manufactured products and the 
other necessary administrative and labelling changes have 
been put in place. We now intend to unwind the increased 
stock levels that were built to mitigate possible Brexit delays.

In 2021, we are experiencing a limited level of Brexit related 
disruption in the following areas: 

•  Delays in port.

• 

Increased freight costs including surcharges,  
paperwork and proof of origin declaration costs.

•  Further labelling changes such as for the additional  

UK CA mark to be phased in.

•  MDR importer requirements to be phased in.

What is the outlook for 2021 and beyond?
Despite the ongoing challenges posed by COVID-19 across 
the globe, we have seen a continuing gradual recovery 
across the business over recent quarters and 2021 has  
started well with a healthy order book in both Business Units.

Strong progress has been made in product development, 
regulatory approvals in new geographies and indications  
for our products. These factors significantly increase the size  
of our addressable market in the near-term when combined 
with the approval of LiquiBand® Rapid™ and the successful 
clinical trials for LiquiBand® XL. On this basis we are set 
for strong organic growth in 2021 and beyond. We will 
continue to invest in R&D programmes and, in particular, 
in Sealantis, the LiquiBandFix8® PMA and Medical Device 
Regulation, which are expected to provide significant growth 
opportunities in the medium-term. 

The Board is committed to its strategy of building organic 
and acquisitive growth and is confident in both the short  
and long-term prospects for AMS.

Chris Meredith
Chief Executive Officer
12 April 2021

We further increased our addressable market in woundcare 
with a number of product launches and approvals:

•  The US launch of Silver Moisture Wicking Fabric provides 
access to the growing market for the management of  
skin folds and skin-on-skin friction;

•  The US approval of the Debridement pad opens the  
market for wound bed preparation devices; and 

•  The CE mark approval of Silicone PHMB foam, which 

sits alongside the existing US approval, facilitates greater 
penetration of the antimicrobial foam market.

These new woundcare products enable our partners to 
participate in new markets worth a total of $200 million.

We also made significant R&D and regulatory progress 
in expanding the product indications for our Silver High 
Performance Dressing which positions us to obtain a full  
anti-microbial claim by the end of 2021. This important 
indication will unlock deeper penetration of the US 
antimicrobial gelling fibre market with a competitive product.

How is the M&A strategy progressing?
We continue to seek acquisitions that deliver additional 
value for shareholders and meet the criteria of being 
accretive businesses with strong R&D and manufacturing 
capabilities, and that have products or customers that offer 
effective commercial synergies. The acquisition of Raleigh 
demonstrates a good fit with this strategy, and integration 
is progressing well. The Board remains optimistic about 
Raleigh’s growth prospects, as well as the potential  
for significant cross-selling and cost saving synergies. 

During the year, we incurred exceptional costs of  
£0.8 million relating to both the acquisition of Raleigh  
and the participation in a process, in which we were 
unsuccessful, for a sizeable surgical business. 

What progress did AMS make in 2020 in the 
increasingly challenging regulatory environment?
The Board is confident that the implementation of Medical 
Device Regulation (MDR) will provide opportunities for us 
due to anticipated competitor product withdrawals. We are 
making strong progress in our own MDR preparations having 
already secured additional time by extending the existing 
MDD filings. 

As a result of the COVID-19 pandemic, the deadline for 
Notified Bodies to review Medical Device Directive (MDD) 
certificates was extended by one year to May 2021, allowing 
AMS and other companies additional time to get new 
products approved or existing products reapproved  
under MDD. The end date, when all MDD certificates 
become invalid, remains as 26 May 2024.

The MDD extensions were utilised to submit and obtain  
CE mark approval for Silicone PHMB foam and to file  
for extensions to the Sealantis CE mark.

In 2020, we successfully completed our final MDD 
recertifications so that all products now have extended  
MDD certificates allowing ample time for compliance with 
the new European Medical Devices Regulation by 2024.  
We are well prepared for the stricter requirements on product 
safety and performance, clinical evaluation and post-market 
clinical evidence stipulated by MDR and in the year submitted 
our first four MDR files for Notified Body review.

15

OverviewStrategic ReportGovernanceFinancial StatementsMarket Overview

We operate in the global surgical and advanced 
woundcare markets. Both markets are growing 
steadily driven by an increasingly ageing 
population and advances in technology 

Surgical

The surgical market is worth approximately $10 billion1 globally with historic product compound 
annual growth rate (CAGRs) estimated to be between 0% and 8%. AMS has potential to grow in 
all areas. The following segments represent our most significant near term opportunities. 

Internal Sealants – Sealantis

Sealantis is an alginate-based, tissue 
adhesive technology platform which 
enables us to enter a new $1bn 
market with a unique product to 
satisfy a significant unmet patient 
need. The clinical trial started  
in February 2021 and CE market 
extensions are anticipated in  
H1 2021. Initial sales are expected  
in 2021 with full European launch  
to follow in 2022. 

Internal Fixation – LiquiBandFix8®

Fix8® was our first product for 
internal fixation, entering a $400m 
market for hernia mesh fixation with 
an innovative product that delivers 
benefits to the patient in terms  
of reduced complications and  
post-operative pain. The larger  
part of this market is in the  
US which will open up when we 
complete our Pre Market Approval 
(PMA) process. We expect to file  
a 510(k) with the FDA in 2022.

$10bn1

Surgical market split

  Biosurgicals/Haemostats

  Tissue Adhesives

   Synthetic Bone 

Substitutes

  Sutures

  Internal Fixation

  Internal Sealants

  Other Closure

Tissue Adhesives – LiquiBand®

LiquiBand® is the Group’s most 
successful product having 
gained more than 20% share of 
end-volumes of the $250m US 
market. Further growth is now 
expected following the 2021 
launch of LiquiBand® RapidTM and 
the anticipated 2021 launch of 
LiquiBand® XL, which will enter  
a new $50m large wound market 
and will also unlock further  
hospital conversions for the  
base LiquiBand® business.

Synthetic Bone Subs – Biomatlante

The acquisition of Biomatlante 
in 2019 entered AMS into the 
$500m synthetic bone substitutes 
market. Accelerated growth is now 
expected as we commercialise the 
RESORBA® branded versions of 
Biomatlante’s products through our 
existing routes to market and expand 
our geographical penetration by 
progressing a US 510(k) approval  
for our innovative Freeze Dried  
Bone Substitute (FDBS) range. 

1.  Sourced from various third party data sources and market reports.

16

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Global Surgical market

$10bn

Product CAGRs 

0% – 8%

Woundcare

Global Advanced Woundcare market

$4bn

Product CAGRs 

0% – 5%

The advanced woundcare market is worth approximately $4 billion1 globally with historic product 
CAGRs estimated to be between 0% and 5%. The following segments represent our most significant 
near term opportunities. 

Infection Control – Silicone  
PHMB, Moisture Wicking Fabric 
and Debridement

We have increased our addressable 
market in Infection Control with  
a number of product launches  
and approvals:

The launch of Silver Moisture 
Wicking Fabric provides access 
to the growing market for the 
management of skin folds  
and skin-on-skin friction.

The US approval of our 
Debridement pad opens  
up the market for wound  
bed preparation devices.

The CE mark approval of 
Silicone PHMB foam, which  
sits alongside the existing  
US approval, facilitates greater 
penetration of the antimicrobial 
foam market.

These new woundcare products 
enable our partners to participate  
in new markets worth $200m.

We have also progressed an 
expansion to the product indication 
for our Silver High Performance 
Dressing positioning us to obtain  
full antimicrobial claim by the  
end of 2021 and to unlock deeper 
penetration of the US antimicrobial 
gelling fibre market.

Exudate Management –  
Raleigh and ActivHeal®

We are progressing a number of 
initiatives to enable us to increase 
our share of the large Exudate 
Management market:

•  Our initiative to appoint new 

ActivHeal® distributors in non-core 
markets for our OEM partners will 
expand our geographical reach. 
ActivHeal® is expected to launch in 
a number of new territories in 2021 
with additional registrations also 
being sought to further exploit  
this growth opportunity.

•  The Raleigh acquisition provides 
opportunities for us to win new 
Exudate Management customers  
and enter into new markets such  
as the bio-diagnostic testing sector 
and brings a pipeline of new 
projects with growth potential.

•  Adding a pressure ulcer prevention 
indication to our US Silicone foam 
range enables our partners to win 
business by promoting our products 
for this increasingly important  
patient concern. 

$4bn1

Woundcare market split

  Exudate Management

  Infection Control

  Other Woundcare

1.  Sourced from various third party data sources and market reports.

17

OverviewStrategic ReportGovernanceFinancial StatementsOur Strategy

Our Strategic Pillars driving future success

To sustainably grow our surgical and woundcare businesses organically and via acquisition, and 
increase customer satisfaction by focusing on productivity, innovation, businesses continuity and 
Health and Safety. We do this by living our Company culture through our Care, Fair, Dare values, 
appreciating our employees and being good corporate citizens.

Growth

Exploiting the opportunities arising from having 
a broad product range sold via multiple routes to 
market and across multiple geographies.

Innovation

Strengthening our portfolio by developing or 
acquiring market-leading high-quality products.

   For more information see page 20

   For more information see page 21

Growth

Innovation

Our Strategy

18

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Due to the difficult trading conditions caused by COVID-19 we have focused on maximising our financial and operational 
performance, maintaining supply to our customers, protecting our workforce and investing in the future of the business. 
Our Strategic Pillars highlight these areas as critical to the future success of the Group.

9.1%

89%

78%

% spend on R&D and Innovation
2019: 6.3%
22% increase in investment

Customer Service (OTIF)
2019: 80%
11% improvement in performance

Employee Engagement Score
2019: 48%
62% increase in positive responses

Operational Excellence

Continuously improving our operations to drive  
out cost and defend margin.

Culture

Investing in hiring and developing talent while 
embedding our Care, Fair, Dare values.

   For more information see page 22

   For more information see page 23

Operational  
Excellence

Culture

Our strategic 
pillars driving 
future 
success

19

OverviewStrategic ReportGovernanceFinancial StatementsStrategy in Action

Growth

Our growth strategy is to exploit opportunities from 
multiple routes to market across numerous geographies 
with our diverse portfolio of innovative surgical and 
woundcare products, which add value to patients and 
payors and deliver equal or better clinical performance  
to other available products.

•  Continued to progress our US Fix8® 
IDE enrolment with well over half the 
required patient operation numbers 
now completed. Filing is expected  
in 2022, following the 12 month 
follow-up stipulated by the FDA.

•  Delivered approvals and launches  
of Surgical products in multiple  
new territories such as LiquiBand® 
and LiquiBandFix8® in India.

•  Submitted and gained CE mark 

approval for Silicone PHMB foam, 
offering high efficacy and sustained 
performance compared to alternative 
products. This approval enables AMS 
to access the growing antimicrobial 
silicone foam market in the EU.

•  Signed multiple agreements  
in APAC and Gulf States with 
distributors for commercialisation  
of the ActivHeal® portfolio.

•  Acquired Raleigh Coatings providing 
growth potential including access 
to the bio-diagnostics space, 
commercial and operational 
synergies and expanding our in 
house capabilities to include acrylic 
and silicone coating and perforation.

• 

Initiated Group-wide clinical 
programmes to support MDR 
certifications for all products. 

How we are  
measuring success
•  Revenue growth at constant 

currency (%).

•  Adjusted diluted earnings  

per share growth (%).

How we are going  
to achieve it
•  Market share gains: Continue 

to increase the market share of 
our key products, particularly in 
large markets such as the US, by 
demonstrating a strong combination 
of high-quality products delivering 
improved performance and value  
for money versus competitors.

•  New products: Develop new 

products in-line with our core 
strategy and deliver at least two  
new product launches each year.

•  New markets/entry: Achieve 
product approvals in new 
geographies and open up 
opportunities and markets for our 
partners. Leverage our Regulatory 
expertise to take advantage of higher 
barriers to entry to new products and 
markets and maximise opportunities 
arising from competitor products not 
being renewed in specific markets.

•  Grow our recently acquired 

businesses: Deliver on the multiple 
growth opportunities and exploit the 
inherent commercial, operational 
and regulatory synergies.

•  M&A: Identify and deliver 

strategically aligned acquisitions 
providing strong Surgical product 
synergies or routes to market or 
Woundcare technologies that  
we could use to leverage our 
customer base.

What we have 
achieved in the year
•  Optimised the design and completed 
clinical trials for the LiquiBand® XL 
technology delivering a product with 
strong performance characteristics 
for 510(k) filing in H1 2021.

    See Our KPI performance  

on pages 24 and 25 

20

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Innovation

We aim to continue to strengthen our portfolio by 
developing or acquiring high-quality products that  
allow us or our partners to make market share gains in 
high value segments. We invest in hiring and developing 
talent capable of delivering innovation for the business. 

How we are going  
to achieve it
•  Expert Key Opinion Leader 

Panels: Expand relationships with 
Key Opinion Leader (KOL) panels 
to provide expert input into the 
innovation process and exchange 
information to ensure our innovation 
output meets clinical needs.

•  Product Development: Create 

differentiated products that have 
fewer complications and provide 
more effective, efficient, safer 
experiences for both clinician  
and patient. 

•  Centres of Excellence: Establish 

Centres of Excellence for Innovation 
and ensure resources and ideas from 
across the Group are better utilised.

• 

•  Biomatlante: Developed a freeze 
dried bone substitute (FDBS), with 
strong cohesive properties when 
mixed with fluids that can be easily 
moulded for optimal placement 
in orthopaedic and spine surgery 
which will open up opportunities 
for the addition of active ingredients 
such as platelets, stem cells or 
synthetic peptides. Filed for US 
approval at the end of 2020. 

•  Designed and developed a 

Debridement pad which clinicians 
use to prepare the wound bed and 
enhance wound healing. Obtained 
510(k) approval and submitted  
CE mark application.

Invested in an in-house cell culture 
laboratory to support our entry into 
the Bio-engineered Skin Substitutes 
market, enable ex vivo and cell 
proliferation testing, and the  
creation of skin healing models. 

•  Investment in innovation (People 
and Processes): More centralised 
resources from across the Group 
to drive innovation. Streamline 
processes to maximise output from 
innovation resources. Ensure that 
best practice and standard processes 
are implemented across the Group. 
Increase spend on R&D aligned 
to increased output of innovation 
projects. Utilise knowledge  
and implement learnings  
from acquisitions.

What we have  
achieved in the year
•  Sealantis: Worked with Notified  

Body to progress towards 
gaining our first CE approval for 
the laparoscopic Seal G device. 
Expanded the existing CE approval 
for the open device to include a 
colourant that significantly aids 
visibility for the surgeon during use. 
Both approvals are expected in H1 
2021. Started the clinical trial for the 
open and laparoscopic devices in 
Q1 2021. Completed commercial 
research activity with 30 European 
Key Opinion Leaders ahead of a 
soft launch in H1 2021 and a full 
European launch in 2022.

    See Our KPI performance  

on pages 24 and 25 

•  Conducted focus groups with KOLs 
to solicit feedback on our markets 
which we will use to inform  
our selection process for  
innovation projects. 

How we are  
measuring success
•  % of revenue spend on  

R&D & Innovation.

•  % of sales from new products 

launched in the previous five years. 

9.1%

% of revenue spend  
on R&D & Innovation
2019: 6.3%

21

OverviewStrategic ReportGovernanceFinancial StatementsStrategy in Action continued

Operational 
Excellence

Through a strategy that begins with focusing on what  
our customers need and value, we pursue a culture  
of engagement and continuous improvement that  
will enable lower operational risk, lower operating costs,  
and increased revenues. This will allow us to continue  
to drive out cost and increase margin.

How we are going  
to achieve it
•  Continuously improve: Deliver 
a cost competitive, high quality 
product portfolio allowing AMS 
to win business in competitive 
markets. Build a strong continuous 
improvement culture driving 
year-over-year business process 
improvement, delivering cost 
reduction and improved quality. 

•  Invest for growth: Smart 

investments in capacity which 
provide agility to support business  
in growth areas. 

•  Exceed Customer Expectations: 
Consistent supply of high quality 
products through optimised  
supply chain processes, systems  
and organisation, simplifying and  
driving efficiencies for AMS and  
our customers. 

•  Improve Speed to Market: Focus on 
our Product Development Process 
through effective industrialisation 
and right first time product approval, 
delivering improved speed to 
market. Deliver excellent capability 
for effective project priorities, 
resourcing and execution.

•  Mitigate Business Risk: Maintain 
regulatory certification of AMS 
products with clear strategy on 
Notified Bodies and audit readiness 
at all AMS sites. Smart compliance 
with minimal overhead cost.  
All sites meet legal, quality  
and regulatory standards.

-0.1%

Year-over-year change  
of our standard cost base
2019: 2.8%

What we have  
achieved in the year
•  Delivery of gross 4% cost reduction 
projects across the sites and plans  
to deliver a further 5% in 2021.

•  Deployed initial modules of 

our eQMS (Electronic Quality 
Management System) across 
multiple sites.

•  Manufacturing scaled up in Israel  
to support the future launch of  
our Sealantis products.

•  Good progress integrating 

Biomatlante into AMS operations.

•  Good progress on Fix8® IDE 

(investigational device exemption) 
clinical study.

• 

• 

Invested in technology and  
capacity across both Surgical  
and Woundcare. 

Improved our customer service 
(OTIF) result by 11% whilst reducing 
our overall inventory levels.

•  Extensive training and Group 
deployment of our Product 
Development Process across  
our new product portfolio.

•  Established processes around our 
PMO (Project Management Office) 
and trained 45 staff in effective 
project management across AMS.

•  Good progress in updating and 

submitting our technical files and 
our Quality Management System in 
line with the new MDR requirements.

•  Created COVID-19 safe  
environments across all  
our operating environments. 

How we are  
measuring success
•  Customer Service  

(OTIF – On-Time-in-Full) (%).

•  Year-over-year change of our 

standard cost base (%).

22

    See Our KPI performance  

on pages 24 and 25 

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Culture

Our employees drive the success of AMS. We actively 
promote our Care, Fair, Dare values and measure our 
employees’ engagement in our Culture. 

We encourage internal promotion of employees on 
a global basis and have invested in apprenticeship 
programmes to build future talent for our business.

How we are going  
to achieve it
We achieve a positive culture in our 
business by focusing on Care, Fair, Dare 
and implementing our five-point plan:

What we have  
achieved in the year
•  Drew on our Care, Fair, Dare values 
to help manage our way through  
the COVID-19 pandemic. 

•  Talent Attraction: Our business 
requires highly skilled teams  
to bring innovative products to  
market ahead of our competition. 
We are committed to attracting  
the right talent with appropriate  
remuneration and benefits, and  
to having a diverse workforce.

•  Talent Management: Developing 
and retaining talent allows us to  
build skills to maintain a culture of 
innovation and retain knowledge 
within the business.

•  Values and Behaviours: Care, Fair, 
Dare provides values and a cultural 
framework to nurture how we 
interact and achieve success  
as a team.

•  Open Communication: Listening 
to all views, taking feedback and 
pro-actively providing information 
to allow us to remain agile and 
customer-centric.

•  Health and Safety: Maintaining 
the highest levels of health and 
safety within our business ensures 
employees feel safe and secure 
within the working environment.

78%

•  Launched an Employee Health and 
Well-Being programme to support 
employees through the pandemic.

•  Reviewed our flexible working 

models and made changes to our 
policies to support both retention  
of employees and supporting 
business needs.

•  Conducted pulse surveys to ensure 
we understand and could react to 
how our employees were feeling.

•  Developed a Senior Management 
Team global communications 
process to allow two way 
communications on status  
of COVID-19 management.

• 

Implemented an integrated online 
recruitment tool to allow us to 
manage recruitment completely 
remotely from application through 
to offer.

•  Rolled out our business ethics 
training to all managers, which 
included commitments to  
diversity and inclusion.

•  Developed a strategic, Group-wide 

annual training plan, to ensure 
training investment is aligned  
to employee development  
and business priorities.

•  Developed a Group Environmental 

Plan with clear targets.

How we are  
measuring success
•  Employee attrition (%).

•  Employee Engagement Score (%).

    See Our KPI performance  

on pages 24 and 25 

Employee engagement score
2019: 48%

23

OverviewStrategic ReportGovernanceFinancial StatementsKey Performance Indicators

Measuring success
The Group has a range of Key Performance Indicators (KPIs) which are used  
to monitor Group performance and help measure progress against our strategy.

Financial KPIs

Revenue movement at constant currency1 %
Revenue movement %

Adjusted2 diluted earnings per share  
Adjusted diluted earnings per share (EPS)1 
movement %
(EPS movement %

-15%

Definition
Net revenue in the year.

2020

2019

2018

2017

2016

-15%

-1%

12%

13%

11%

-45%

2020

2019

2018

2017

2016

-45%

-8%

13%

12%

23%

Strategic linkage 
Long-term revenue growth demonstrates the successful 
execution of the Group’s strategy. It is a contributory  
factor to providing long-term value for our shareholders.

Progress made in the year
Revenue fell by 15% in 2020 to £86.8 million (2019: £102.4 million) 
predominately due to the impact of COVID-19 on surgical 
and wound treatment volumes. Supported by the continued 
recovery of US LiquiBand®, a healthy order book, new  
product launches and the Raleigh acquisition, the Group is  
well-positioned to grow in 2021, despite COVID-19 disruptions.

Definition
Movement in adjusted diluted EPS2 achieved in the year. 

Strategic linkage 
EPS is a measure of corporate profitability and the Group’s 
financial progress. It is also an important factor to our aim  
of providing value for our shareholders.

Progress made in the year
The COVID-19 pandemic resulted in much lower volumes  
and adverse operating leverage resulting in adjusted diluted  
EPS2 reducing to 5.44p in 2020 (2019: 9.83p). This is a 45% 
reduction on 2019.

Year-over-year change of our average 
Year-over-year change of our average  
standard cost2 %
standard cost3 %

Non-Financial KPIs

Customer service (OTIF) %
Customer service (OTIF) %

-0.1%

2020

-0.1%

2019

2018

2.8%

2.4%

89%

2017

No data available

2016

No data available

Definition
Measures the reduction in standard cost base3 against prior year.

Strategic linkage 
Reducing standard costs ensures our products are competitive 
in the marketplace and demonstrates the successful execution 
of our strategy, which is critical for the long-term sustainability 
of the Group.

Progress made in the year
The standard cost base decreased by 0.1% in 2020 (2019: 
increase of 2.8%) driven by cost improvement activities resulting 
in reduced total costs despite inflationary pressures. For 2021, 
we are targeting operational cost improvements of 5% and 
another reduction in total standard costs. Our Chief Operations 
Officer is focused on driving the achievement of this target.

2020

2019

2018

2017

2016

89%

80%

83%

93%

90%

Definition
On-Time-In-Full (OTIF) is a measure of whether we delivered on 
our commitment to provide excellent service to our customers.

Strategic linkage 
OTIF is important both in terms of contractual commitment  
and customer retention.

Progress made in the year
OTIF increased to 89% (2019: 80%), resolving the temporary  
stock shortages linked to recertification of the RESORBA  
portfolio during 2019.

Improvements to forecasting and planning processes have been 
implemented and manufacturing capacity increases delivered. 
We expect to see further improvement to OTIF and are aiming  
to exceed 92% in 2021. 

1. 

 Certain financial measures, including adjusted results above, are not defined under IFRS and are alternative performance measures as described on page 140.

2.   Reduction in average standard cost of production assuming no change in product mix.

24

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Key to strategic linkage in this report

Growth

Innovation

Operational 
Excellence

Culture

% of revenue spend on R&D & Innovation
% of revenue spend on R&D & Innovation

% of sales from new products launched in the 
% of sales from new products launched 
in the previous five years
previous five years

9.1%

2020

2019

2018

2017

2016

6.3%

5.8%

4.4%

4.4%

9.1%

19.8%

2020

2019

2018

2017

2016

19.8%

23.6%

24.6%

23.7%

11.8%

Definition
Spend on R&D, Innovation & Regulatory Affairs as a % of sales  
in the financial year. 

Definition
This is a measure of the % of sales the Group is generating  
from products launched in the five years prior to that year.

Strategic linkage 
As a developer of innovative and technologically advanced 
products, investing resources in this area is critical to fulfilling  
the strategic goals of the business.

Strategic linkage 
As a Group focused on innovation with a number of patented 
products and technologies, this is an important measure of the 
success of our innovation programme, a stated strategic aim.

Progress made in the year
Spend increased to 9.1% of revenue in 2020 (2019: 6.3% of 
revenue) driven by investment areas such as Sealantis and the US 
LiquiBandFix8® Pre-Market Approval (PMA) and also influenced 
by lower revenue. Innovation is a core part of our strategy and we 
expect to continue to increase our spend in this area during 2021.

Progress made in the year
19.8% of 2020 sales were from new products (2019: 23.6%). 
We expect this measure to remain at a high level due to our 
strong product pipeline including planned 2021 launches such 
as LiquiBand® XL and as our recent product launches, such as 
LiquiBand® Rapid™, become established in the market.

Employee attrition %
Sta retention/turnover %

Employee Engagement Score %
Employee Engagement Score %

7%

2020

2019

2018

7%

12%

10%

78%

2020

2019

2018

78%

48%

41%

2017

No data available

2016

No data available

Definition
The % of employees who have left the Group during the year 
(gross number of leavers).

Strategic linkage 
Low levels of employee turnover are critical for the future success 
of the business. Low levels of turnover increase employee 
engagement and the embedding of the Care, Fair, Dare values.

However, an element of turnover is considered beneficial, to 
support new ideas and best practices from outside the Group.

Progress made in the year
Employee attrition was 7% in 2020 (2019: 12%). This fall has 
been driven by the pandemic and our policies such as no 
redundancies, paying full salaries to those unable to work  
and proactive COVID-19 management.

2017

No data available

2016

No data available

Definition
Of the employees who responded to the Employee Survey, 
the % of employees who had seen positive action from the 
implementation of our Care, Fair, Dare culture. 

Strategic linkage 
How successfully we have embedded our culture. An increasing 
score indicates more engaged employees leading to more 
productive and happier employees, and higher retention.

Progress made in the year
The engagement score in 2020 increased to 78% (2019: 48%). 
This score is driven by employees viewing that the Company 
handled the pandemic well. We are aiming for a score of at  
least 80% in 2021. Participation in the Employee Survey was  
45% across the Group in 2020 (2019: 49%).

25

OverviewStrategic ReportGovernanceFinancial StatementsOperating Review – Surgical Business Unit

Our exciting R&D pipeline makes us confident 
of delivering strong growth as well as 
providing meaningful benefits to patients

Surgical Business Unit 
The Surgical Business Unit includes tissue adhesives, sutures, 
biosurgical devices and internal fixation devices marketed 
predominately under the AMS brands LiquiBand®, RESORBA® 
and LiquiBandFix8®. Revenue reduced by 11% to £50.2 million 
(2019: £56.5 million) due to the impact of COVID-19.

Surgical Business Unit

2020  
£’000

2019  
£’000

Reported 
change

Change at 
constant 
currency

Advanced Closure

22,751

30,085

-24%

-24%

Internal Fixation  
and Sealants

2,104

2,629

Traditional Closure

12,993

14,407

Biosurgical Devices

12,321

9,423

TOTAL

50,169

56,544

-20%

-10%

31%

-11%

-20%

-9%

30%

-11%

Advanced Closure 
Advanced Closure comprises LiquiBand®, incorporating 
medical cyanoacrylate adhesives in purpose-built applicators 
used to close and protect topical wounds as well as surgical 
sealants sold under partners’ brands.

Advanced Closure

2020  
£’000

2019  
£’000

Reported 
change

Change at 
constant 
currency

Americas

13,940

18,999

UK/Germany

ROW

TOTAL

4,955

3,856

6,850

4,236

22,751

30,085

-27%

-28%

-9%

-24%

-26%

-28%

-9%

-24%

Revenues decreased by 24% on a reported and constant 
currency basis to £22.8 million (2019: £30.1 million).

Following its approval and restricted launch in 2020, the 
commercial launch of LiquiBand® Rapid™ in 2021 will enable 
a key partner to regain ground with an improved product. 

The planned 2021 launch of LiquiBand® XL will enable AMS to 
compete in the treatment of large wounds and unlock further 
growth potential in the LiquiBand® business. 510(k) approval 
is expected in H2 2021 following successful clinical trials 
in late 2020, with the product demonstrating very positive 
performance characteristics against the predicate device.

Whilst US procedural volumes remain depressed and hospital 
access limited, based on the above factors, US LiquiBand®  
is expected to deliver strong growth in 2021 and beyond. 

We continue to obtain new approvals for LiquiBand®, notably 
in India during the year. The Group is now in the process of 
screening and selecting the best go-to-market partner for  
its first commercial activity into this large market.

Internal Fixation and Sealants
This category comprises LiquiBandFix8®, which is used to 
fix hernia meshes inside the body with accurately delivered 
individual drops of cyanoacrylate adhesive and Seal-G® which 
reinforces the staple/suture line to minimise anastomotic 
leaks following gastrointestinal bowel surgery. 

LiquiBandFix8® revenue decreased by 20% to  
£2.1 million (2019: £2.6 million). Despite the restrictions, 
pleasing progress has been made in product training and 
new territory approvals. The sales teams delivered virtual 
symposia with prominent hernia societies attended by more 
than 8,000 surgeons to increase awareness of the reduced 
post-operative complications when using LiquiBandFix8® 
instead of staples or tacks. We also obtained approvals for 
LiquiBandFix8® in new markets, notably India and Brazil, with 
distributor selection and launch planning now in process.

The clinical trial for US Fix8® Pre-Market Approval had to be 
suspended for approximately six months due to COVID-19 
but has since regained momentum with over 65% of the total 
required patient procedures now complete. FDA approval 
is expected to be filed in 2022 upon completion of the 12 
month follow-up stipulated by the FDA. AMS continues to be 
excited about the long-term prospects for the LiquiBandFix8® 
portfolio, with entry into the US being a significant milestone 
for the Group. Feedback from surgeons and hospital centres 
involved in the trial has been very encouraging to date.

During 2020, commercial research activity was completed 
with European Key Opinion Leaders (KOL) which provided 
positive feedback on Seal-G® & Seal-G® MIST as solutions to 
the high unmet need for an effective gastrointestinal sealant. 

Post-period end, we progressed two major milestones 
towards the Sealantis soft launch in H1 2021 and full 
European commercial launch in 2022:

•  Began patient enrolment for the first clinical study of 
Seal-G® & Seal-G MIST® in February 2021, following 
COVID-19 related delays in 2020.

•  Progressed CE mark extensions to strengthen  

portfolio. Laparoscopic Seal-G MIST® was approved  
and we are extending open Seal-G® to include blue 
colourant to aid visibility during surgery. Approvals  
are expected imminently.

26

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Traditional Closure
The Traditional Closure category comprises the RESORBA® 
branded absorbable and non-absorbable suture ranges, 
which includes certain surgical specialties (such as dental 
and ophthalmic). 

Revenue decreased by 10% at reported and 9% at  
constant currency to £13.0 million (2019: £14.4 million). 

AMS expects to drive suture growth by focusing  
on specific opportunities such as targeted Group 
Purchasing Organisation (GPO) promotions in the  
DACH region, increasing its US footprint, dental  
portfolio selling with Biomatlante and RESORBA® 
products and leveraging its Moorfields Eye Hospital  
site advocacy to grow the ophthalmic business.

The Group continues to look for ways to make  
its suture portfolio more comprehensive. In 2019,  
AMS added a long lasting synthetic polydioxanone 
(PDO) thread material, followed by the 2020 launch  
of a high tensile strength OT Cord range for 
orthopaedic and sports medicine. In 2021,  
a barbed suture range to provide knotless  
tissue security is expected to be launched. 

Biosurgical Devices
The Biosurgical Devices category comprises 
RESORBA® and Biomatlante technologies,  
including antibiotic loaded collagen sponges, 
collagen membranes and cones, synthetic  
bone substitutes and bio-absorbable screws. 

Biosurgical revenue increased by 31% at reported 
and 30% at constant currency to £12.3 million (2019: 
£9.4 million) reflecting the inclusion of Biomatlante 
sales following its acquisition in November 2019. 
AMS expects to make significant progress selling 
Biomatlante products under the RESORBA® brand 
through the existing sales infrastructure and some 
initial sales have been made into Germany during the 
year. In addition, AMS is also looking to sell more of its 
dental and orthopaedic collagens and sutures via the 
existing Biomatlante customer base.

In November 2020, the Group filed a 510(k) application 
for freeze dried bone substitute (FDBS) which would 
be the first US approval for any of Biomatlante’s newer 
innovative products. The FDBS platform has strong 
cohesive properties when mixed with fluids, can be easily 
moulded for optimal surgical placement and will open up 
opportunities for the addition of active ingredients such as 
platelets, stem cells or synthetic peptides. AMS anticipates 
510(k) approval in the next 12 months.

Collagen loaded with Vancomycin has been sold in 
Germany for several years on a named, patient prescription 
only basis and we continue to progress a full CE mark 
to allow broader promotion and sales. AMS is currently 
progressing with an MDD application but will move to 
proceed under MDR as necessary. The Group continues 
to work with both EU and US regulators on wider market 
approvals for its antibiotic loaded collagen pacemaker 
pouch, also currently sold via prescription in Germany.

27

OverviewStrategic ReportGovernanceFinancial StatementsOperating Review – Woundcare Business Unit

Strengthening our woundcare capabilities 
and product range with exciting technologies 
will help us to deliver growth

Woundcare Business Unit
The Woundcare Business Unit is comprised of a  
multi-product portfolio of advanced woundcare dressings 
sold under partner brands and under the ActivHeal® brand, 
plus a portfolio of specialist medical bulk materials now 
including the multi-layer woundcare and bio-diagnostics 
products that came with the acquisition of Raleigh Coatings.

Infection Management
The Infection Management category comprises advanced 
woundcare dressings that incorporate antimicrobials 
such as Silver and Polyhexamethylene Biguanide (PHMB). 
Revenue decreased by 26% on a reported basis and 25% on a 
constant currency basis to £15.3 million (2019: £20.6 million) 
predominantly due to COVID-19 impacts.

Revenue decreased by 20% to £36.6 million (2019:  
£45.8 million) due to COVID-19 impacts on sales volumes. 

Woundcare Business Unit

2020  
£’000

2019  
£’000

Reported 
change

Infection Management 15,289

20,555

Exudate Management 15,413

19,271

Other Woundcare

5,925

5,998

TOTAL

36,627

45,824

-26%

-20%

-1%

-20%

Change at 
constant 
currency

-25%

-20%

-1%

-20%

During 2020, AMS successfully obtained MDD extensions 
until 2024 for all the remaining products in its woundcare 
range. Consequently, the Group has secured the maximum 
time possible to complete compliance with the new MDR 
certification requirements. AMS has a dedicated team in place 
focused on completing the work for each product in good 
time to allow regular approvals across the next three years. 

Despite the lower market growth rates and consolidation 
activity in the woundcare market, the Board is confident that 
the following catalysts position our Woundcare Business Unit 
for good growth: 

•  The approval of several new products.

•  The addition to the Group of Raleigh Coatings.

•  ActivHeal® potential in select new markets.

•  The opportunities expected to arise from MDR.

During the year, the Group’s Silver Moisture Wicking Fabric 
product was launched with two US partners and Silver  
High-Performance Dressings were launched with a 
second US partner. Volumes were impacted by COVID-19 
restrictions, which limited access to potential customers  
and promotional opportunities. 

In November 2020 AMS obtained CE mark approval for the 
Silicone PHMB foam range that sits alongside the US approval 
for this product, which was granted in late 2019. The silicone 
variant of the Group’s PHMB range provides gentle but secure 
adhesion in addition to existing performance characteristics 
such as rapid microbial activity and eradication of pathogens. 
This provides AMS with a strong product for the growing 
antimicrobial foam market.

During 2020, AMS completed the development of a 
Debridement pad which clinicians use to prepare the  
wound bed and enhance wound healing. The Group 
successfully obtained approval for use in FDA markets  
and also progressed European approval by submitting  
the CE mark application.

Following progress made in 2020, the Group is now 
positioned to obtain a full anti-microbial claim for our Silver 
High Performance Dressing in 2021 which will unlock deeper 
penetration of the US antimicrobial gelling fibre market with 
a patent protected product that has excellent performance 
characteristics. We expect to submit the special 510(k) 
application in Q2 2021.

In December 2020, an exclusive five-year agreement for 
one of the Group’s silver alginates came up for renewal. 
Discussions with the customer are expected to conclude  
by the middle of 2021 and may incorporate other avenues  
for AMS to maximise value with this product over the next  
five years.

Looking ahead, the Group continues to work on developing 
next generation high-gelling products with differentiated 
anti-biofilm claims and an application of its surgical tissue 
scaffolds in a woundcare environment. 

28

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Exudate Management
Exudate Management comprises advanced woundcare 
dressings and gels which do not incorporate any 
antimicrobial elements. Raleigh’s results are reported 
within exudate management and provides significant 
growth opportunities. Revenue decreased by 20%  
to £15.4 million (2019: £19.3 million).

AMS has progressed the initiative to find and appoint 
new distribution partners for ActivHeal® in markets 
with strong demand for high-quality, cost effective 
dressings and where current key partners have no 
or low presence. A number of ActivHeal® contracts 
were signed in 2020 and these partners are expected 
to launch in 2021, contributing significant additional 
sales value over the next five years. Registrations are 
being pursued in additional territories with a view  
to further exploiting this growth opportunity.

The acquisition of Raleigh in November 2020 
significantly strengthens AMS’s woundcare  
position by bringing acrylic and silicone coating and 
perforation in house, providing opportunities for cost 
savings and aiding product development. In addition, 
Raleigh’s products and expertise will allow AMS to 
win new customers and enter into new markets  
such as the bio-diagnostic testing sector and brings 
an R&D pipeline of new projects in the medical space. 
AMS recorded £0.7 million of sales in 2020 relating  
to Raleigh.

With the heightened attention on the prevention of 
pressure ulcers in all major markets, it is pleasing to  
add a product in this indication to the existing US 
silicone foam range. It will enable our customers  
to promote the expanded range for this increasingly 
important patient concern.

Other Woundcare
Other Woundcare comprises royalties, fees and woundcare 
sealants. Revenue decreased by 1% on a reported and 
constant currency basis to £5.9 million (2019: £6.0 million) 
mainly due to a minor decrease in sealant revenue. Royalty 
and fee income, which includes the Group’s licensing 
arrangement with Organogenesis, remained consistent.

29

OverviewStrategic ReportGovernanceFinancial StatementsStakeholder Engagement and s172

Effective engagement with our key 
stakeholders and managing our impact  
on stakeholder interests

Effective engagement  
with our stakeholders  
is critical to the business.  
It helps us to appreciate  
the impact our decisions 
have on stakeholder 
interests and better 
understand their needs  
and concerns. It strengthens 
our relationship with them, 
is an ongoing part of the 
operational management 
and governance of the 
Group, and is key for long-
term sustainable growth.

S172 Statement
As required by s172 of the Companies 
Act 2006, a Director of a company 
must act in the way they consider, in 
good faith, would most likely promote 
the success of the company for the 
benefit of its shareholders. In so 
doing, the Director must have regards, 
amongst other matters, to the:

•  Likely consequences of any  
decision in the long-term.

• 

Interests of the company’s 
employees.

•  Need to foster the company’s 
business relationships with  
suppliers, customers and others.

• 

Impact of the company’s actions  
on the community and environment.

•  Desirability of the company 

maintaining a reputation for high 
standards of business conduct.

•  Need to act fairly between  
members of the company.

30

Our Stakeholders

Patients

The patient is at the heart of everything we do  
and patient needs are fundamental to our success.  
We develop innovative products for our patients to 
create quality outcomes, minimise complications  
and improve patient safety and comfort. 

Employees

We are a people-centric, equal opportunity business 
driven by our Care, Fair, Dare values and employ  
over 700 people in 11 international locations,  
aiming to develop them to the best of their abilities 
whilst maintaining their safety and well-being.

Investors

Effective communication with shareholders on 
strategy and governance is critical. External strategic 
communications advisors provide support to manage 
the relationship with investors and analysts and assist 
with market interactions and announcements. 

Engagement in 2020

Outcomes in 2020

•  Worked closely with industry bodies and charities in our markets 

to enable us to keep informed of any trends or changes that will 

product lifecycle.

•  Gained real world data on products as part of the  

affect our patients.

•  Pre-Market Approval (PMA) on LiquiBandFIX8® and other clinical 

work to develop products with ambition to improve quality of  

life and outcomes from surgery.

•  Certification of a number of new Woundcare  

and Surgical products.

•  Endorsement from Tissue Viability Society  

on education and training.

•  Post-market surveillance to garner end user feedback.

•  Consolidated view in market that silicone is the  

•  Recruitment of end users for clinical studies to help validate 

adhesive of choice.

products to improve patient experience.

•  Focused on providing a COVID-19 safe workplace for our 

employees, customers, suppliers and sub-contractors, requesting 

regular feedback on any issues at sites. Our safety performance 

improved with an All Incident Rate (AIR) score of 2.8 (2019: 2.9).

•  Updated training and information for employees regarding 

COVID-19 and developed a Health and Well-being platform for 

mental health. Implemented ways of supporting employees, 

including home working.

•  Enhanced Environment, Health and Safety reporting to the  

Board and SMT, increasing the focus on reducing our 

environmental impact.

•  Employee Forums, Works Council and Safety Committees  

acted as forums to achieve closer engagement with  

employees and allow regular access to Group HR.

•  Communication with employees through our intranet, 

newsletters, an SMT portal, CEO roundtables and Group 

Whistleblowing Policy.

•  Introduced environmental and energy management systems.

•  Women in all recruitment selection pools and on all interview 

panels with diversity a focus in the recruitment process.

•  Nominated Penny Freer as the designated Non-Executive 

Director for workforce engagement. Penny reviewed the  

work carried out during the global pandemic.

•  Board analysed talent reviews included five-year training and 

development plans, which lead to the restructuring of the 

Surgical Business Unit.

•  Care, Fair, Dare further developed through cultural workshops, 

•  In 2021 there will be a review of culture to assess understanding 

employee engagement surveys and appraisals.

and perception.

•  139 investor or analyst meetings covering areas including results, 

strategy, markets, R&D pipeline, acquisitions and dividends.

•  Board refreshment and succession plan implemented for the 

Non-Executive members following feedback from shareholders 

•  Consulted with major shareholders and proxy agencies ahead  

of 2020 AGM on issues such as Director independence, tenure 

and number of Board appointments.

•  Brokers provided analysis of investor and analyst feedback.

•  Notified of any concerns of retail shareholders which provides  

a good perspective on drivers for investment.

•  Our AGM provides an opportunity for engagement with investors 

to provide updates on performance and activities, however,  

due to COVID-19 the 2020 AGM was a closed meeting.

•  Trading updates, full and half-year announcements, product 

approvals and COVID-19 updates kept shareholders informed 

regularly on performance.

and proxy agencies.

•  Improved guidance to market on impact of COVID-19, financial 

performance, product approvals and R&D pipeline, clinical 

studies, acquisitions and impact of Brexit. 

•  Increased investment in major R&D and regulatory projects and 

continued to look for further acquisitions that meet our criteria.

•  More insight into what our shareholders expect.

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Our Stakeholders

Patients

The patient is at the heart of everything we do  

and patient needs are fundamental to our success.  

We develop innovative products for our patients to 

create quality outcomes, minimise complications  

and improve patient safety and comfort. 

Employees

We are a people-centric, equal opportunity business 

driven by our Care, Fair, Dare values and employ  

over 700 people in 11 international locations,  

aiming to develop them to the best of their abilities 

whilst maintaining their safety and well-being.

Investors

Effective communication with shareholders on 

strategy and governance is critical. External strategic 

communications advisors provide support to manage 

the relationship with investors and analysts and assist 

with market interactions and announcements. 

How AMS met s172 requirements in 2020 
The Board received regular updates on how the business has engaged with stakeholders, any feedback received and the 
impact on existing policies and procedures. Board reports consider the impact on stakeholders. Enhanced Environment, 
Health and Safety Reporting was put in place to better understand how to reduce the impact on our communities.  
The move from sustainability to Environmental, Social and Governance (ESG) reporting, and how to best meet  
market expectations, is now a key project for the Group and stakeholders will be engaged in the ESG process in 2021.

Ensuring high standards of business conduct is critical for the success of the Group. The Board receives regular updates 
throughout the year on ethical and compliance issues. Our Corporate Governance Report on pages 56 to 62 identifies 
policies and guidelines governing our approach to anti-corruption, anti-bribery, social matters and human rights. 
Consideration of the long-term impact of decisions is integral to approval of the strategy. Our strategic progress  
in 2020 is disclosed in the Chief Executive’s Q&A on pages 14 and 15 and in the review of Our Strategy on pages 18 to 23.

Engagement in 2020

Outcomes in 2020

•  Worked closely with industry bodies and charities in our markets 
to enable us to keep informed of any trends or changes that will 
affect our patients.

•  Pre-Market Approval (PMA) on LiquiBandFIX8® and other clinical 
work to develop products with ambition to improve quality of  
life and outcomes from surgery.

•  Gained real world data on products as part of the  

product lifecycle.

•  Certification of a number of new Woundcare  

and Surgical products.

•  Endorsement from Tissue Viability Society  

on education and training.

•  Post-market surveillance to garner end user feedback.

•  Consolidated view in market that silicone is the  

•  Recruitment of end users for clinical studies to help validate 

adhesive of choice.

products to improve patient experience.

•  Focused on providing a COVID-19 safe workplace for our 

employees, customers, suppliers and sub-contractors, requesting 
regular feedback on any issues at sites. Our safety performance 
improved with an All Incident Rate (AIR) score of 2.8 (2019: 2.9).

•  Updated training and information for employees regarding 

COVID-19 and developed a Health and Well-being platform for 
mental health. Implemented ways of supporting employees, 
including home working.

•  Enhanced Environment, Health and Safety reporting to the  

Board and SMT, increasing the focus on reducing our 
environmental impact.

•  Employee Forums, Works Council and Safety Committees  

acted as forums to achieve closer engagement with  
employees and allow regular access to Group HR.

•  Communication with employees through our intranet, 

newsletters, an SMT portal, CEO roundtables and Group 
Whistleblowing Policy.

•  Introduced environmental and energy management systems.

•  Women in all recruitment selection pools and on all interview 

panels with diversity a focus in the recruitment process.

•  Nominated Penny Freer as the designated Non-Executive 
Director for workforce engagement. Penny reviewed the  
work carried out during the global pandemic.

•  Board analysed talent reviews included five-year training and 
development plans, which lead to the restructuring of the 
Surgical Business Unit.

•  Care, Fair, Dare further developed through cultural workshops, 

•  In 2021 there will be a review of culture to assess understanding 

employee engagement surveys and appraisals.

and perception.

•  139 investor or analyst meetings covering areas including results, 

strategy, markets, R&D pipeline, acquisitions and dividends.

•  Consulted with major shareholders and proxy agencies ahead  
of 2020 AGM on issues such as Director independence, tenure 
and number of Board appointments.

•  Brokers provided analysis of investor and analyst feedback.

•  Notified of any concerns of retail shareholders which provides  

a good perspective on drivers for investment.

•  Our AGM provides an opportunity for engagement with investors 

to provide updates on performance and activities, however,  
due to COVID-19 the 2020 AGM was a closed meeting.

•  Trading updates, full and half-year announcements, product 

approvals and COVID-19 updates kept shareholders informed 
regularly on performance.

•  Board refreshment and succession plan implemented for the 

Non-Executive members following feedback from shareholders 
and proxy agencies.

•  Improved guidance to market on impact of COVID-19, financial 

performance, product approvals and R&D pipeline, clinical 
studies, acquisitions and impact of Brexit. 

•  Increased investment in major R&D and regulatory projects and 
continued to look for further acquisitions that meet our criteria.

•  More insight into what our shareholders expect.

31

OverviewStrategic ReportGovernanceFinancial StatementsStakeholder Engagement and s172 continued

Engagement with our stakeholders helps us to appreciate 
the impact our decisions have on their interests and 
better understand their needs and concerns

Our Stakeholders

Engagement in 2020

Outcomes in 2020

Clinicians

We work with clinicians and Key 
Opinion Leaders to ensure our 
products are clinically safe and  
meet regulatory requirements  
as swiftly as possible.

•  Invested in industry-leading training and education such 
as our ActivHeal® Academy to deliver free educational 
programmes endorsed by UK Tissue Viability Society.

•  Developed new clinical articles for our newer product lines 
(Aquafiber Extra, Silicone Foam and Silicone Foam Lite).

•  Continued to build our subscription database to keep  
them informed of our brands and current activities.

•  Maintained the Sealantis CMO relationship and initiated 
development of Clinical Advisory Boards for guidance, 
clinical trial development and PMA preparation of clinical 
use and market development for Seal-G®.

•  Conducted virtual symposia and market surveys and 

‘Voice of Customer’ for key Surgical products focusing on 
Perception, Price and Positioning ahead of clinicals, training 
and launches.

Partners

Our network of over 100 distribution 
partners for our branded products and 
our global OEM partners allow us to 
provide quality outcomes for patients 
we cannot reach directly. 

•  Ensured partners have the opportunity to speak to  
key employees at any time regarding any concerns.

•  Provided education and training through dedicated 

websites and online tools, including social media platforms 
such as launching ActivHeal® on Facebook and Instagram.

•  Provided value-based incentives and pricing schemes  
that created win/win relationships with our partners.

•  Quarterly Business Reviews (QBRs) with major partners  

to gain market and product feedback.

•  Provided masterclasses, allowed Key Opinion Leaders  
the opportunity to learn our products and participated  
in industry clinician groups.

•  Aligned our pipeline of new products and value-added 

services and customer support programmes with partners.

•  Committed to being open and transparent with regulators 

and to work closely with them. 

•  Worked in partnership with Notified Bodies to ensure  
we understand the latest regulatory programme and  
that our products are approved as quickly as possible.  
This included monthly meetings, clear contacts and lines  
of communication, and attending workshops on MDR.

•  Continued to work with multiple Notified Bodies to  
get our products approvals extended under MDD.

Regulators

We engage with Competent 
Authorities and Notified Bodies in 
order to operate within the appropriate 
regulatory and legal framework and 
successfully ensure our products have 
approval for use in the target markets.

•  Increased loyalty and positive feedback in the market for 

ActivHeal®, with 96% of clinicians viewing the provision  

of educational materials as important and 100% indicating 

that they benefited greatly from it.

•  ActivHeal® awarded best website and finalist status for the 

best education campaign (Wound Care Today) and finalist 

status for the best education campaign with the Chartered 

•  Expanded use of clinicians and advisory bodies to expedite 

Institute of Marketing.

product approvals.

•  Extensive survey through industry-leading journal gained 

insight as to how our ActivHeal® brand is perceived  

by clinicians.

•  Following clinical feedback from the NHS Clinical Evaluation 

Team, made further improvements to our best in  

class packaging. 

•  Conducted ‘Voice of Customer’ and focus groups to review 

products and ideas to provide feedback on a regular basis. 

•  Leveraged our ‘best in class’ LiquiBand® evaluation support 

tools to train and support evaluation and implementation  

of our products.

•  In 2021 we will work to establish clinician/advisory panels 

focusing on woundcare and microbiology, identifying 

technologies to meet clinical need.

•  Gained increased understanding of regulatory requirements 

during the extended MDR transition period, improving 

regulatory guidance and service to partners and clinicians.

•  Improved success on new product approvals, taking 

advantage of the MDD extension by renewing further  

CE Marks under MDD, with a full product range  

achieving this for a further five years.

•  Significantly increased resources available to invest in 

regulatory affairs following increased Board exposure  

to the issues.

•  Broader understanding of MDR and other legislation 

affecting the Group, ensuring Board decisions are  

based on the full understanding.

•  Improved Board understanding of key drivers for the 

Notified Bodies and Competent Authorities, leading  

to more informed decisions.

32

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Our Stakeholders

Engagement in 2020

Outcomes in 2020

We work with clinicians and Key 

•  Invested in industry-leading training and education such 

Clinicians

Opinion Leaders to ensure our 

products are clinically safe and  

meet regulatory requirements  

as swiftly as possible.

as our ActivHeal® Academy to deliver free educational 

programmes endorsed by UK Tissue Viability Society.

•  Developed new clinical articles for our newer product lines 

(Aquafiber Extra, Silicone Foam and Silicone Foam Lite).

•  Continued to build our subscription database to keep  

them informed of our brands and current activities.

•  Maintained the Sealantis CMO relationship and initiated 

development of Clinical Advisory Boards for guidance, 

clinical trial development and PMA preparation of clinical 

use and market development for Seal-G®.

•  Conducted virtual symposia and market surveys and 

‘Voice of Customer’ for key Surgical products focusing on 

Perception, Price and Positioning ahead of clinicals, training 

and launches.

Partners

Our network of over 100 distribution 

•  Ensured partners have the opportunity to speak to  

partners for our branded products and 

key employees at any time regarding any concerns.

our global OEM partners allow us to 

provide quality outcomes for patients 

we cannot reach directly. 

•  Provided education and training through dedicated 

websites and online tools, including social media platforms 

such as launching ActivHeal® on Facebook and Instagram.

•  Provided value-based incentives and pricing schemes  

that created win/win relationships with our partners.

•  Quarterly Business Reviews (QBRs) with major partners  

to gain market and product feedback.

•  Provided masterclasses, allowed Key Opinion Leaders  

the opportunity to learn our products and participated  

in industry clinician groups.

•  Aligned our pipeline of new products and value-added 

services and customer support programmes with partners.

We engage with Competent 

•  Committed to being open and transparent with regulators 

Authorities and Notified Bodies in 

and to work closely with them. 

Regulators

order to operate within the appropriate 

regulatory and legal framework and 

successfully ensure our products have 

approval for use in the target markets.

•  Worked in partnership with Notified Bodies to ensure  

we understand the latest regulatory programme and  

that our products are approved as quickly as possible.  

This included monthly meetings, clear contacts and lines  

of communication, and attending workshops on MDR.

•  Continued to work with multiple Notified Bodies to  

get our products approvals extended under MDD.

•  Increased loyalty and positive feedback in the market for 
ActivHeal®, with 96% of clinicians viewing the provision  
of educational materials as important and 100% indicating 
that they benefited greatly from it.

•  ActivHeal® awarded best website and finalist status for the 
best education campaign (Wound Care Today) and finalist 
status for the best education campaign with the Chartered 
Institute of Marketing.

•  Expanded use of clinicians and advisory bodies to expedite 

product approvals.

•  Extensive survey through industry-leading journal gained 

insight as to how our ActivHeal® brand is perceived  
by clinicians.

•  Following clinical feedback from the NHS Clinical Evaluation 

Team, made further improvements to our best in  
class packaging. 

•  Conducted ‘Voice of Customer’ and focus groups to review 
products and ideas to provide feedback on a regular basis. 

•  Leveraged our ‘best in class’ LiquiBand® evaluation support 
tools to train and support evaluation and implementation  
of our products.

•  In 2021 we will work to establish clinician/advisory panels 
focusing on woundcare and microbiology, identifying 
technologies to meet clinical need.

•  Gained increased understanding of regulatory requirements 

during the extended MDR transition period, improving 
regulatory guidance and service to partners and clinicians.

•  Improved success on new product approvals, taking 

advantage of the MDD extension by renewing further  
CE Marks under MDD, with a full product range  
achieving this for a further five years.

•  Significantly increased resources available to invest in 
regulatory affairs following increased Board exposure  
to the issues.

•  Broader understanding of MDR and other legislation 
affecting the Group, ensuring Board decisions are  
based on the full understanding.

•  Improved Board understanding of key drivers for the 
Notified Bodies and Competent Authorities, leading  
to more informed decisions.

Our Stakeholders

Our Patients

Our Employees

Our Investors

Our Clinicians

Our Partners

Our Regulators

Our Communities

Our Supply Chain

33

OverviewStrategic ReportGovernanceFinancial StatementsStakeholder Engagement and s172 continued

Strengthening our relationships with stakeholders is 
an ongoing part of operational management and 
governance, supporting the implementation of ESG

Our Stakeholders

Engagement in 2020

Outcomes in 2020

Communities

Our values encourage us to support 
charitable causes, both locally and 
nationally, and to contribute to the 
local community. We want to further 
engage with our communities as part 
of our ESG framework which will be 
implemented over the next 12 months.

Our Supply Chain

We work with suppliers to ensure 
continuity of supply to customers, 
achieving this through robust supply 
agreements, minimising sole supply of 
materials and a comprehensive supplier 
audit programme, whilst developing 
supplier relationships, adapting  
to remote supply management and 
ensuring suppliers comply with our 
Ethical Sourcing Policy.

•  Encourage employees to participate, taking part in 

Passion for Learning, an organisation focused on boosting 
children’s confidence and self-esteem and providing 
resource for St Luke’s Hospice.

•  Participate in the local communities through charitable 
giving and other activities, such as local business groups.

•  Allocated matching charity funding (with an appropriate 
financial cap) raised by each site and individuals for their 
chosen charities.

•  Long-standing relationship with selected charities, 

including St Luke’s Hospice and Jeremiah’s Journey,  
who provide free support to children, parents and carers 
who have experienced the death of someone special. 

•  Sponsor local community events and sports teams,  
and sports teams of employees and their close  
family members.

•  Met with suppliers and sub-contractors to ensure  

we receive the level of service expected, contracting  
on favourable commercial terms.

•  Held business briefings for new and existing sub-contractors 

to ensure they are aware of our plans and can provide 
performance feedback.

•  Numerous remote meetings were held with a key supplier 
who experienced capacity constraints due to COVID-19.

•  Enhanced sourcing function to support R&D in project 

delivery and de-risking supply chain.

•  Awareness of importance of complying with all payment 

terms and complying with requirements to disclose 
payment terms as required by Section 3 of Small  
Business, Enterprise and Employment Act 2015.

•  Enhanced Supplier Approval Scheme.

•  Employees gained a better 

understanding of the needs of their 

local community and the work our 

chosen charities carry out.

•  Substantially increased focus on 

charities and charitable giving.

•  Increased focus on employee 

volunteering and contributions.

•  Risk mitigation plans resulted  

in continuity of supply.

•  Ongoing discussions with suppliers 

have led to mutually beneficial 

arrangements, for example 

improved sterilisation turnaround.

•  Supported innovation team, 

helping manage R&D investment.

•  Robust supplier audit schedule to 

enhance regulatory compliance.

•  Payment practices compare 

favourably with industry norms.

•  Increased number of suppliers 

have contractual terms in place.

Business Conduct
The Group aims to maintain a reputation for high standards of business conduct. We aim to comply with, and in  
many cases exceed, the requirements for an AIM-Listed Company. This is highlighted by the Group policies outlined 
in the Non-Financial Reporting Statement on page 35. In particular, we have an increased focus on our impact on the 
environment, with more comprehensive reporting across the Group and voluntary disclosures on our environmental 
impact. The Stakeholder Engagement section on pages 30 to 35 outlines our commitments to our investors,  
customers, communities, environment and supply chain, and builds on our aim to act as a good corporate citizen.

In addition we follow the 2018 UK Corporate Governance Code (Code), which is the most comprehensive and  
stringent governance code in the UK. Reporting against the Code ensures we maintain our high standards of  
corporate governance and act in the way our stakeholders would expect.

34

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Our Stakeholders

Engagement in 2020

Communities

Our values encourage us to support 

•  Encourage employees to participate, taking part in 

charitable causes, both locally and 

nationally, and to contribute to the 

Passion for Learning, an organisation focused on boosting 

children’s confidence and self-esteem and providing 

local community. We want to further 

resource for St Luke’s Hospice.

engage with our communities as part 

of our ESG framework which will be 

implemented over the next 12 months.

•  Participate in the local communities through charitable 

giving and other activities, such as local business groups.

•  Allocated matching charity funding (with an appropriate 

financial cap) raised by each site and individuals for their 

chosen charities.

•  Long-standing relationship with selected charities, 

including St Luke’s Hospice and Jeremiah’s Journey,  

who provide free support to children, parents and carers 

who have experienced the death of someone special. 

•  Sponsor local community events and sports teams,  

and sports teams of employees and their close  

family members.

We work with suppliers to ensure 

•  Met with suppliers and sub-contractors to ensure  

continuity of supply to customers, 

we receive the level of service expected, contracting  

achieving this through robust supply 

on favourable commercial terms.

Our Supply Chain

agreements, minimising sole supply of 

materials and a comprehensive supplier 

audit programme, whilst developing 

supplier relationships, adapting  

to remote supply management and 

ensuring suppliers comply with our 

Ethical Sourcing Policy.

•  Held business briefings for new and existing sub-contractors 

to ensure they are aware of our plans and can provide 

performance feedback.

•  Numerous remote meetings were held with a key supplier 

who experienced capacity constraints due to COVID-19.

•  Enhanced sourcing function to support R&D in project 

delivery and de-risking supply chain.

•  Awareness of importance of complying with all payment 

terms and complying with requirements to disclose 

payment terms as required by Section 3 of Small  

Business, Enterprise and Employment Act 2015.

•  Enhanced Supplier Approval Scheme.

Non-Financial Reporting Statement
This Annual Report contains the information required to comply with the 
Companies, Partnerships and Groups (and Non-Financial Reporting) Regulations 
2016, as contained in sections 414CA and 414CB of the Companies Act 2006. 
The table below provides key references to information that, taken together, 
comprises the Non-Financial Reporting Statement for 2020.

Outcomes in 2020

Reporting  
requirement

Group Policies that  
guide our approach

Information and risk management,  
with page references

•  Employees gained a better 

understanding of the needs of their 
local community and the work our 
chosen charities carry out.

•  Substantially increased focus on 
charities and charitable giving.

•  Increased focus on employee 
volunteering and contributions.

•  Risk mitigation plans resulted  

in continuity of supply.

•  Ongoing discussions with suppliers 

have led to mutually beneficial 
arrangements, for example 
improved sterilisation turnaround.

•  Supported innovation team, 

helping manage R&D investment.

•  Robust supplier audit schedule to 
enhance regulatory compliance.

•  Payment practices compare 

favourably with industry norms.

•  Increased number of suppliers 
have contractual terms in place.

Environmental  
matters

– Environmental Policy

– Ethical Sourcing Policy

– Sustainability Policy

Reporting on our environmental 
impact – pages 38 to 41

Business at a Glance –  
pages 2 and 3

Risk Management –  
pages 46 to 49

Employees and  
social matters

–  Equality, Diversity  

and Inclusion Policy

Reporting on our environmental 
impact – pages 38 to 41

– Community Support

– Health and Safety Policy

– Environmental Policy

– Ethical Sourcing Policy

Business at a Glance –  
pages 2 and 3

Risk Management –  
pages 46 to 49

Stakeholder Engagement –  
pages 30 to 35

Our Strategy – pages 18 to 23

Respect for  
human rights

– Anti-Slavery Policy

– Ethical Sourcing Policy

Corporate Governance Report 
– pages 56 to 62

– Modern Slavery Act Policy

Anti-corruption  
and anti-bribery  
matters

– Anti-Bribery Policy

– Gift Policy

– Sanctions Policy

– Whistleblowing Policy

– Ethical Sourcing Policy

Audit Committee Report –  
pages 63 to 65

Risk Management –  
pages 46 to 49

Description of the business model

Business at a Glance –  
pages 2 and 3

Description of the principal risks in relation to the 
above matters, including business relationships, 
products and services likely to affect those areas 
of risk, and how the Company manages the risks

Risk Management –  
pages 46 to 49

Non-financial key performance indicators

Key Performance Indicators – 
pages 24 and 25

35

OverviewStrategic ReportGovernanceFinancial StatementsESG and Sustainability

Developing a robust ESG Framework, 
building on our principles of sustainability

Effective management of health, safety, environment, 
quality, energy, carbon emissions and ethical sourcing 
is part of our Sustainability Policy. Our ESG strategy 
and framework will take the next step, identify issues 
that are a priority for our stakeholders and set out 
how these will be addressed. We intend to report  
on continuing progress in subsequent annual reports 
as we focus on long-term sustainable success.

Sustainability priorities

“ Although our activities in 2020 have focused 
on reducing our environmental impact we 
appreciate that ESG is much wider than this 
and our framework will reflect that. ESG is a 
focus for the Board both now and for the future.”

Peter Allen 
Chairman

Developing products that provide better 
outcomes for patients and clinicians

•  Working with patients, partners and clinicians  

to identify unmet needs.

•  Industry-leading educational materials and  
training to support clinicians and partners.

Creating a great place to 
work for our employees

•  Focusing on employee safety, flexible working  
and providing assistance in respect of COVID-19.
•  Eliminating discrimination, develop  
employees and treat them equally.

3

Number of new 
products released
2019: 3

Reducing our  
environmental impact 

•  Reducing emissions,  

improving efficiency and  
use of sustainable resources.

•  Reducing waste, recycling, protecting  
water quality and re-use of materials.

20.72

CO2e emissions per £k sales (KG) 
2019: 25.14

36

78%

Employee Engagement 
2019: 48%

Supporting local  
communities

•  Providing local employment  
and encouraging employee  
volunteering in the community.
•  Providing financial support for employees’  
charity work and focus on chosen charities.

£16k

Charitable donations* 
2019: £26k

*  Charity work in 2020 impacted by COVID-19.

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Sustainability Policy and activities in 2020

With over 700 employees across 11 sites, the Group recognises that its activities have 
wide-ranging and interconnected impacts on the economy, environment and society. 
The below activities were part of our Sustainability Policy in 2020:

Health, safety  
and wellbeing

Environmental 
responsibility

Resource  
use

•  Committed to minimising 

•  Stringent targets to reduce 

• 

workplace risk by assessing  
risk and implementing Best 
Practice mitigations.

Implementation of plans  
to protect the health, safety 
and mental well-being 
of employees, including 
occupational health 
surveillance, Cycle-To-Work 
schemes and employee 
engagement initiatives  
during home working.

•  Continual improvement of 

health and safety processes and 
implementation of a Health and 
Safety Policy Statement and 
Group Standards Manual.

carbon emissions and energy 
consumption by improving 
efficiency and use of  
renewable sources.

•  Apply principles of sustainable 
environmental stewardship, 
working with landlords and local 
communities to implement 
biodiversity net gain and 
safeguarding geodiversity.

•  Use water efficiently, recycle 
where possible and protect  
water quality.

•  Developing a sustainable travel 
plan through our car fleet and 
aim to reduce the number of, 
and need to take, journeys.

•  Use resources sustainably and 
substitute primary resources 
wherever possible.

• 

Implement waste prevention,  
re-use of materials, recycling, 
and energy recovery to 
minimise waste disposal.

•  Encourage employees to 

suggest ideas to reduce energy 
use and pledge ways they can 
personally help to achieve this.

•  Understand the wider 

environmental factors that  
may impact the business.

•  Leverage our training function 
to develop information around 
environmental activities.

Business and  
product innovation

Being committed  
to our community

Equality, diversity  
and inclusion

•  Engage with stakeholders 

to develop our products for 
sustainable performance.

• 

Identify and consult with local 
community stakeholders close 
to our operations.

•  Committed to complying with 

•  Encourage employee 

ISO 13485 and working towards 
implementation of ISO 14001 
and ISO 50001 which focus  
on environmental and  
energy management.

•  Developing products that 
improve the outcomes  
for patients.

•  Explore efficiencies within our 

projects and products, ensuring 
that we are utilising the most 
efficient processes.

•  Utilise innovations which  
have a positive impact  
on climate change.

volunteering for community 
projects and financially support 
employees in charity work  
or activities.

•  Provide employment using local 
sourcing and businesses and 
build our business on the basis 
of responsible practices.

•  Ensure that community interests 
are considered as part of the 
decision making process at  
all sites.

•  Flexible working arrangements 
to support fitness, health and 
childcare and provide employee 
assistance programmes.

•  Care about the work we 

undertake and the real life 
differences we can make,  
acting with integrity and fairness.

•  Eliminate all forms of 

discrimination, promote 
diversity and give fair and equal 
treatment to all employees and 
our supply chain.

•  Provide employees with a 

Personal Development Plan, 
providing feedback and support 
from managers and peers.

•  Value our workforce and ensure 
they are appropriately skilled  
and competent to carry out 
their roles.

37

OverviewStrategic ReportGovernanceFinancial StatementsESG and Sustainability continued

The Group is an environmentally conscious 
organisation which acknowledges the impact 
its operations and services may have on  
the environment

Environment

It is the Group’s policy to abide by all laws, directives and 
regulations relevant to its field of operations and we aim to 
minimise the effects of our operations on the environment.

In line with increasing stakeholder expectations on 
environmental issues, the Group aims to minimise energy 
and water consumption and reduce, recycle and re-use  
our resources to prevent the unnecessary waste of materials. 
In 2020 the Board endorsed an Environmental Policy and 
committed to develop our Environmental programmes in 
2021 with the adoption and ultimately certification of the 
internationally recognised ISO standards, for Environmental 
Management (ISO 14001) and Energy Management (ISO 
50001). 2020 targets included no breaches of environmental 
permits or consents and agreement of Environmental 
Policies incorporating Energy Management, both of  
which were met.

We have agreed future sustainability targets which include 
ISO accreditation, ESG sustainability framework development 
and commitment to both United Nations Sustainable 
Development Goals and the UK Ten Point Plan for a Green 
Industrial Revolution. The Group is giving greater visibility to 
ISO 14001 to drive a positive culture on environmental issues. 
This is supported by sustainability and environmental activity 
being discussed at Board meetings on a quarterly basis, using 
this as a platform to develop initiatives, gain commitment 
and get buy-in for trickle activity. To further develop the 
change of mindset, an Environmental Pledge programme 
was developed and was launched across the Group in 2021, 
allowing all AMS employees to participate and pledge how 
they can change either their view or activities they undertake 
both in and out of the working environment. We also initiated 
e-signatures to reduce printing and postage.

Our focus – Streamlined Energy  
and Carbon Reporting 
We complied with the Streamlined Energy and Carbon 
Reporting (SECR) regulations in 2020. In 2019, we measured 
our environmental impact in line with the SECR requirements 
and planned the actions we needed to implement in 2020 
and beyond as are outlined in this report. 

Our focus in 2020 was to review and determine the areas 
where we make our largest environmental impact. We 
considered all manufacturing locations, warehouses, R&D 
sites and offices. The acquisition of Biomatlante, based in 
Nantes, France, in late 2019 is included in our 2020 reporting. 
Our findings below do not include the acquisition of Raleigh 
made in late 2020. Our emissions reporting represents all 
core business operations and facilities which fall within the 
scope of our Consolidated Financial Statements. Primary  
data from energy suppliers has been used wherever possible.

kg CO2e by year

  2019

  2020

We report our emissions in three scopes which come  
from the internationally recognised ISO standards  
(ISO 14069:2013).

Scope 1 – All Direct Emissions from the activities of 
an organisation or under their control, including fuel 
combustion on site such as gas boilers, fleet vehicles  
and air-conditioning.

Scope 2 – Indirect Emissions from electricity purchased and 
used by the organisation. Emissions are created during the 
production of the energy eventually used by the organisation.

Scope 3 – All Other Emissions from activities of the 
organisation, occurring from sources that they do  
not own or control. 

Location-based emissions are calculated in compliance  
with the factors published by BEIS/DEFRA in June 2020. 

38

Advanced Medical Solutions Group plc Annual Report & Accounts 2020 
Percentage of kg CO2e emissions  
by scope in 2019 and 2020

  2019

  2020

80

70

60

50

40

30

20

10

0

Scope 1

Scope 2

Scope 3

In 2020 we committed to investigating ways in which we 
can sustainably offset the carbon we generate. This has 
been reviewed and plans developed to include a range of 
both internal and external activities, for example, the use of 
internal controls requesting environmental and/or energy 
consideration when planning and implementing projects,  
this is aimed at both individual locations and Group activity. 
We are looking to develop links both locally to all our 
locations and where possible supporting international  
carbon reduction projects. 

In the long-term AMS will assess the commitment required  
to develop carbon neutral processes and policies. 

Case Study – Reducing our 
environmental impact

In 2020 our Plymouth site undertook a project 
looking at energy consumption.

The investigations with a local provider established 
that 494 photovoltaic solar panels on the roof of the 
building should provide a substantial renewable source 
of energy to the site. 

After quantifying the energy and environmental returns 
the project received SMT approval and is the first of 
its type within AMS, a key step in becoming a more 
sustainable business. The return on investment is 
longer than usual but the goals in both the short and 
long-term far outweigh any longer payback. The key 
benefits are expected to be:

•  Will provide over 20% of site electricity per year.

•  Equivalent Carbon saving of in excess of 1,900 trees 
per annum, removing 41 tonnes of CO2e from being 
released through traditional electricity generation.

•  Will generate 140 MWh per year, saving over  

40 tonnes of CO2e (1,800 trees).

•  Supports the local economy as the project  

is being developed and planned in conjunction  
with a local provider.

“ We see this project as a key part of our drive to 
reduce both our carbon footprint and energy 
costs. Over the next 25 years we will save over 
1,000 tonnes of CO2e, the equivalent of 45,000 
trees. It is important to the employees at the 
Plymouth site to contribute to the Group’s  
ESG and sustainability goals.”

Michael Browne
Operations and Quality Manager – Plymouth

39

OverviewStrategic ReportGovernanceFinancial StatementsESG and Sustainability continued

AMS Group 2020 emissions (by footprint/scope and 2019 for comparison).

AMS Group 2020

Footprint

Premises

Mains gas

Electric

Water

Waste

Travel

Company vehicles 

Other

F-gas losses

Total

AMS Group 2019

Footprint

Premises

Mains gas

Electric

Water

Waste

Travel

Scope 1

Scope 2

Scope 3

GHG emissions  
(kg CO2e)

Sub-total  
(kg CO2e)

248,249

1,310,640

248,249

1,310,640

10,798

12,039

10,798

12,039

1,581,726

172,504

144,762

565,516

1,310,640

22,838

172,504

172,504

144,762

144,762

1,898,992

Scope 1

Scope 2

Scope 3

GHG emissions  
(kg CO2e)

Sub-total  
(kg CO2e)

700,741

1,322,642

700,741

1,322,642

9,998

70,096

9,998

70,096

2,103,477

Company vehicles 

406,308

406,308

406,308

Other

F-gas losses

Total

287,370

1,394,419

1,322,642

80,094

287,370

287,370

2,797,155

A breakdown of the kg CO2e per unit and per £k sales at our sites combined, together with a summary of the key data shows: 

•  Average kg CO2e emitted from all reported activity was 0.02 KG CO2e per unit sold.
•  Average kg CO2e emitted per £K of sales from all reported activity was 21.9 kg CO2e.
•  Business travel by car accounted for 9% of all kg CO2e generated in 2020.
•  Waste for 2020 accounted for less than 1% of the total reported footprint due to more efficient recycling, waste initiatives,  

a better understanding of our waste flows and continual improvement plans.

• 

Indirect emissions were the biggest area of kg CO2e generation, accounting for 69% of emissions. This reflects sites  
being fully operational despite reduced numbers of staff on site and productions levels were lower due to COVID-19.

kg CO2e per ‘each’ produced 2019 and 2020

kg CO2e per £K sales 2019 and 2020

n
o
i
t
a
c
o

l

y
b

’

h
c
a
e

‘

r
e
p
e
2
O
C
g
k
0
2
0
2

0.045

0.040

0.035

0.030

0.025

0.020

0.015

0.010

0.005

0.000

40

  AMS Site

  2019  

Group Average

  2020  

Group Average

0
2
0
2
n
o
i
t
a
c
o

l

l

y
b
s
e
a
s
K
£
r
e
p
e
2
O
C
g
k

30

25

20

15

10

5

0

PLY

WIN

EU

PLY

WIN

EU

Advanced Medical Solutions Group plc Annual Report & Accounts 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reducing environmental impact – future plans 
•  Reporting and feedback on our environmental progress 

each year.

•  Meeting our initial targets to reduce environmental 

burden through effective energy and environmental 
management. This is being further developed with  
the introduction of the ISO accreditation schemes.

•  Entering into energy agreements with suppliers and 

• 

• 

committing to have contracts in place so that 50% of all 
electricity supplied to our sites by 2025 is generated from 
renewable sources (excluding nuclear). At the start of  
2021 we sit at 35% from renewable sources.

Investigate and implement (where appropriate) energy and 
environmental initiatives that will reduce our burden with 
proven reduction against our energy management plan.

In line with our environmental and energy commitments, 
we will incorporate the United Nations Sustainable 
Development Goals and the UK Government’s Green 
Industrial Revolution programme in all areas that can  
be made applicable to our business.

•  Continue to review how much travel is necessary with 
improved communication methods as demonstrated 
across the world during the COVID-19 pandemic. The 
review of travel completed in 2020 outlined a reduction in 
miles travelled, and with some locations looking to restrict 
sales of petrol and diesel cars in the coming years and 
more viable methods of communication at our disposal, 
AMS will continue to review our fleet and our policies and 
processes behind this in 2021.

Social

Social factors will be a key aspect of the ESG framework and 
the actions in 2020 are set out below. We have considered 
a variety of Social factors and introduced a number of 
employee policies in 2020. We will further move our 
engagement forward in 2021 by introducing a Code of 
Conduct. As we come out of the pandemic we will look to 
increase our Community and Sponsorship work, which has 
been limited due to remote working. We will look to further 
strengthen employee engagement and maintain our high 
standards of health and safety.

Health and Safety/COVID-19
We are focused on maintaining the highest levels of health 
and safety within our business. We acted swiftly to the 
COVID-19 pandemic and provided consistent and regular 
communication to our employees around the world, 
ensuring open lines of communication to management. 
We established a COVID-19 Committee and cascaded 
down principles with regular calls to allow local leaders to 
implement changes. We had a focus on removing anxiety, 
providing clarity on legislation, and supporting physical and 
mental well-being. Our teams made sure that every person 
was kept updated with relevant information and had regular 
contact with their managers and teams. 

The pandemic has highlighted our resilient can-do attitude, 
with many of our team seamlessly switching to home 
working while safely keeping our manufacturing sites open 
and maintaining a relentless focus on serving our customers. 
Feedback has been very positive and employees have 
continued to work effectively despite the challenging and 
uncertain circumstances. Individual teams have also worked 
hard to maintain good communication between colleagues 
and have made good use of video conferencing facilities.

The health and safety of our employees, as well as that  
of our customers, suppliers, sub-contractors and all other 
visitors to our sites and offices, is of the utmost importance  
to us. Health and safety is also a legal requirement and 
we must, therefore, continually improve our performance 
and adapt to change, such as the challenges raised by 
COVID-19. To achieve this aim, appropriate levels of resource 
are allocated to ensure a positive health and safety culture 
throughout the Group. Despite the challenges of COVID-19, 
our AIR (All Incident Rate) performance in 2020 reduced to 
2.8 (2019: 2.9), significantly below the target of 4.0 set in 2019 
which reconfirms our desire to continuously improve our 
safety performance and enhance our safety culture. 

Total number of injuries x 1000

Total labour hours worked

AIR

(per 100,000)

2020

2019

2018

2017

2016

2.8

2.9

2.3

4.1

5.4

Our commitment to health and safety is supported by  
the additional actions we took in 2020. We implemented 
a Health and Safety Policy Statement which was rolled out 
across the Group. Ensuring that all our sites, including those 
we have acquired in the last two years, have the same high 
levels of Health and Safety is important. All sites have active 
HSE Committees, which have been given a remit to also 
cover Environmental impact. New starter inductions include 
a mandatory Environment, Health and Safety induction, 
which includes workplace health and safety, environmental 
awareness, fire safety awareness and stress management. 
These improvements have been supported by the Group 
Health, Safety and Environmental Manager who was 
appointed in 2019.

Delivering for our patients, clinicians and partners
We aim to build strong, mutually beneficial relationships with 
clinicians and patients, with support from our suppliers and 
partners, who we rely on to meet the needs of our patients. 
We provide the highest levels of education, training and 
support, some of which is award winning, and utilise  
social media to engage with clinicians.

41

OverviewStrategic ReportGovernanceFinancial StatementsESG and Sustainability continued

We expect our suppliers, partners, clinicians and customers 
to behave ethically and responsibly and to comply with their 
legal obligations and our Ethical Sourcing Policy. The Group 
audits our suppliers and manufacturers regularly. Quality 
compliance is a key part of the Group’s audit. We have been 
working to ensure that suppliers and customers have robust 
supply agreements in place for the benefit of both parties  
to ensure continued supply of products. 

The Group fully supports the aims of the Modern Slavery Act 
2015 to eradicate human slavery and trafficking. In particular, 
the Group wishes to ensure that no child labour or servitude 
of any kind or human trafficking has been involved in the 
supply and distribution of products or services. Further details 
of these steps can be seen in our Modern Slavery Statement, 
which is available on our website.

Our employees
The Group employs over 700 people in 11 international 
locations and is committed to a policy of equal opportunities 
in the recruitment, engagement, performance management 
and retention of employees. The multinational diversity of 
the Group’s workforce supports the distribution of products 
across the world.

We require highly skilled teams to bring innovative products 
to market ahead of our competition. We are committed 
to attracting the right talent with the correct remuneration 
and benefits, and to having a diverse workforce. In line with 
the Culture strategic pillar we aim to develop and retain our 
talent, allowing us to build skills to maintain an innovations 
culture and retain knowledge within our business. This  
is important to achieve the long-term strategic goals  
of the business.

We are an equal opportunities employer. We are committed 
to eliminating discrimination and to giving fair and equal 
treatment to all employees and job applicants regardless 
of age, disability, race, sex, sexual orientation, marriage or 
civil partnership status, pregnancy, maternity and paternity, 
gender reassignment, religion or belief. An Equality, Diversity 
and Inclusion Policy is in force which aims to ensure that all 
employees are selected, trained, compensated, promoted 
and transferred solely on the strength of their ability, skills, 
qualifications and merit. There is a policy of including women 
in all recruitment selection pools and on all interview panels.

The AMS ‘Care, Fair, Dare’ values

We continue to ensure that our employees are kept informed 
of developments and important issues. These are cascaded 
throughout the business through a variety of channels 
including an intranet, emails and newsletters. The SMT  
meet monthly and information is also communicated 
through team meetings. This allows employees the 
opportunity to provide feedback or raise questions directly. 

Employees are able to ask the SMT questions directly through 
a portal. We also have employee forums and site ‘town halls’ 
run by the CEO, where employees can ask questions directly. 
There is a Group Whistleblowing Policy which provides direct 
access to the Board. This is a mechanism for employees  
to communicate any concerns they may have. Penny Freer 
also engages with employees through her role as the  
Director responsible for Workforce Engagement.

As the Company grows, it is important that there are values 
and a culture which are understood in all locations in which 
we operate. At AMS this is underpinned by our Care, Fair, 
Dare values (see below). We have well established processes 
through which we seek feedback from our employees  
about their perception of our values and culture, and  
how employees have demonstrated the values during their 
interactions with them, which include cultural workshops, 
employee engagement surveys and exit interviews. To ensure 
our culture is driven from the top, the Board’s involvement  
in the review process is critical and the Board will undertake  
a more detailed review of our culture in 2021.

Gender ratio and reporting

The Group recognises the importance of diversity,  
including gender, at all levels. The Group has a strong  
female representation on the Senior Management Team 
where women comprise 43% of positions. One Board 
member of the six appointed is female (16.6%) and of  
our over 700 employees, approximately 54% are female.  
The Group continues to actively seek to recruit and  
advance women into its top management through  
manager training, application monitoring and  
robust, transparent selection processes.

Care

Fair

A culture of:

A focus on:

A behavioural style which is:

A leadership style which:

•  Listening, supporting and taking action

•  Quality

•  Valuing contribution

•  The ‘Bigger Picture’

•  Open-minded

•  Respectful

•  Builds engagement

•  Motivates and retains

•  Accountability and responsibility

•  Supporting and coaching

•  Leading by example

•  The team not the individual

Dare

•  Optimism and realism

•  Determination and persistence

•  Solutions not problems

•  Continuous improvement

42

•  Transparent

• 

Inclusive

•  Responsive

•  Creative

•  Proactively communicates

•  Empowers decision making

•  Challenges the status quo

•  Removes barriers and innovation

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Main Board

Total Employees

  Male 

5

  Female  1

6

  Male 

46%

  Female  54%

745

Senior Management  
Team

  Male 

4

  Female  3

7

In 2020 we reported a disclosable mean pay gap of 35.3%  
in favour of our UK male employees (2019: 35.2%) with 
limited change in the structural profile of the UK employees. 
Our full report can be found on the Group website. 

Charity
We encourage employees to engage with the community. 
Despite COVID-19 we continued to provide fund raising 
matching to a number of charities. During the year, there 
were various local fundraising activities across the different 
regions supporting a number of charities, including our 
chosen charities in the UK, St Luke’s Hospice, providing 
palliative care for local people, and Jeremiah’s Journey, 
support for children and young people who have 
experienced the death of someone special, as well as  
NHS Charities and Passion for Learning. Colleagues from  
our Dutch subsidiary carried out charity work for a food bank. 
We participate in the local communities, through events and 
charitable giving and also through other activities, such as 
having a position on the Board of the Winsford 1-5 Group,  
for businesses local to the Winsford Site.

In 2021 we will increase our support of local initiatives by 
helping to fund activities led by the Cheshire Community 
Foundation, with our CEO joining the funding Committee. 

Governance

Governance has always been an area of focus for AMS. 
Our Corporate Governance Report on pages 56 to 62 and 
Remuneration Report on pages 66 to 76 outline our strength 
in this area, often going further than is required by an AIM 
quoted company and by following the stricter UK Corporate 
Governance Code. 

We have outlined actions taken to increase diversity and 
strengthened our commitment to equality by increasing 
the scope of our Equality Policy and relaunching it to cover 
aspects covered in this report as the Equality, Diversity and 
Inclusion Policy. 

Our approach to Risk Management is outlined on pages 
46 to 49 and this has been further strengthened by the 
introduction of a comprehensive Business Continuity Plan  
in Q1 2021 with input and resource from our insurers. 

Governance will be a foundation of our work for developing 
an ESG framework in the next 12 months and is an area 
where we feel significant progress has been made.

A culture of:

A focus on:

A behavioural style which is:

A leadership style which:

A set of values which:

Care

Fair

•  Listening, supporting and taking action

•  Quality

•  Valuing contribution

•  The ‘Bigger Picture’

•  Open-minded

•  Respectful

•  Builds engagement

•  Motivates and retains

•  Accountability and responsibility

•  Supporting and coaching

•  Leading by example

•  The team not the individual

Dare

•  Optimism and realism

•  Determination and persistence

•  Solutions not problems

•  Continuous improvement

•  Transparent

• 

Inclusive

•  Responsive

•  Creative

•  Proactively communicates

•  Empowers decision making

•  Challenges the status quo

•  Removes barriers and innovation

•  Encourages pride and  
a sense of belonging

•  Ensures that the health, 

safety and well-being of all 
employees is paramount

•  Delivers results

•  Will build a  

sustainable future

43

OverviewStrategic ReportGovernanceFinancial StatementsAdvanced Medical Solutions Group plc  Annual Report & Accounts 2020

Financial Review

“   Despite the severe COVID-19 disruption, the Group remained profitable and 
generated strong operational cash flows while continuing to invest in key 
projects and increasing dividends.”

Eddie Johnson 
Chief Financial Officer

The Group maintains its solid balance sheet 
and continues to invest in future growth

Summary
Group revenue declined by 15% at reported and constant 
currency. Adjusted profit before tax reduced by 50% as 
investment in R&D and other key projects continued  
and the employee base was retained, resulting in  
adverse operating leverage.

To provide the clearest possible insight into performance, 
the Group uses alternative performance measures. These 
measures are not defined in International Financial Reporting 
Standards (IFRS) and, therefore, are considered to be non-
GAAP (Generally Accepted Accounting Principles) measures. 
Accordingly, the relevant IFRS measures are also presented 
where appropriate. AMS uses such measures consistently at 
the half year and full year and reconciles them as appropriate. 
The measures used in this statement include constant currency 
revenue growth, adjusted operating margin, adjusted profit 
before tax, adjusted earnings per share and adjusted net 
cash inflow from operating activities, allowing the impacts of 
exchange rate volatility, exceptional items, amortisation and  
the change in long-term liabilities to be separately identified. 
Net cash is an additional non-GAAP measure used. 

Excluding exceptional items, administration expenses reduced 
marginally to £33.7 million (2019: £34.6 million), inclusive of 
losses arising from foreign exchange movements, as the  
Group implemented effective cost management although 
these were partially offset by higher amortisation of intangibles. 
The Group operated its factories at much lower volumes, 
resulting in under-absorption of its fixed costs and, to reflect 
the need for operational staff to continue attending Group sites 
during the lockdown period, additional one-off payments were 
made to these employees totalling £0.3 million. Furthermore, 
£0.4 million of UK job retention scheme support was repaid 
relating to our employees who were unable to work but still 
received their salary in full at the Group’s cost.

The Group incurred £7.9 million of gross R&D spend  
in the period (2019: £6.5 million), representing 9.1% of sales 
(2019: 6.3%) reflecting increased investment in innovation  
and in meeting the increasing regulatory standards.

Exceptional items were £0.8 million in the year (2019:  
£1.1 million) relating to both the acquisition of Raleigh and  
our participation in a process, in which AMS was unsuccessful,  
for a sizeable surgical business. 

Amortisation of acquired intangible assets was £2.3 million  
in 2020 (2019: £1.7 million) due to the full period effect of  
the acquisition of Sealantis in January 2019 and Biomatlante  
in November 2019. 

A £0.2 million expense was recorded due to the change in the 
fair value of long-term liabilities recognised on acquisition of 
Sealantis in 2019 (2019: credit of £0.3 million).

Adjusted operating margin decreased by 10.5 percentage 
points to 15.9% (2019: 26.4%) and operating margin decreased 
by 11.3 percentage points to 12.4% (2019: 23.7%) predominately 
due to COVID-19 impacts. 

Adjusted profit before tax decreased by 50% to £13.4 million 
(2019: £26.6 million) and profit before tax decreased by 58%  
to £10.1 million (2019: £24.3 million).

Reconciliation of profit before tax to adjusted 
profit before tax

Profit before tax

2020 
£’000

2019 
£’000

10,089

24,257

Amortisation of acquired intangibles

2,269

Change in long-term liabilities

Exceptional items

167

834

1,683

(345)

1,053

Adjusted profit before tax

13,359

26,648

The Group’s effective tax rate, reflecting the blended tax rates 
in the countries where we operate and including UK patent box 
relief, decreased to 14.9% (2019: 21.8%). The decrease was due 
to patent box claims relating to the newly granted LiquiBand® 
Exceed patents which can be retrospectively claimed.

Adjusted diluted earnings per share decreased by 45% to 5.44p 
(2019: 9.83p) and diluted earnings per share decreased by 55% 
to 3.94p (2019: 8.72p).

Reflecting the strong net cash position and confidence in the 
Group’s prospects, the Board is proposing an increased final 
dividend of 1.20p per share, to be paid on 18 June 2021 to 
shareholders on the register at the close of business on  
28 May 2021. This follows the interim dividend of 0.50p per 
share paid on 23 October 2020 and would, if approved, make 
a total dividend for the year of 1.70p per share (2019: 1.55p)  

44

Revenue

Net operating cash flow

Proposed dividend per share

£86.8m 
-15%

£21.5m 
-1%

1.70p 
+10%

2019: £102.4m

2019: £21.7m

2019: 1.55p

an increase of 10%. In line with best practice, AMS repaid the 
£0.4 million of UK Government furlough support that had 
been received during the year.

Operating result by business segment

Year ended 31 December 2020

Revenue 

Operating profit

Amortisation of acquired intangibles

Adjusted operating profit4

Adjusted operating margin4

Year ended 31 December 2019

Revenue 

Operating profit

Amortisation of acquired intangibles

Adjusted operating profit4

Adjusted operating margin4

Surgical
£’000

Woundcare
£’000

50,169

36,627

6,962

2,132

9,094

18.1%

5,220

137

5,357

14.6%

Surgical
£’000

Woundcare
£’000

56,544

14,411

1,675

16,086

28.4%

45,824

11,370

8

11,378

24.8%

Note 4: Adjusted for exceptional items and amortisation of acquired intangible assets
Table is reconciled to statutory information in Note 4 of the Financial Information.

Surgical
Surgical revenues decreased by 11% to £50.2 million (2019: 
£56.5 million) at both reported currency and constant currency. 
Adjusted operating margin decreased 1,030 bps to 18.1% 
(2019: 28.4%) as the Group was unable to offset costs in the 
same proportion to the decrease in revenue and as a result of 
increased investment in R&D, clinical and regulatory affairs.

Woundcare 
Woundcare revenues decreased by 20% at both reported 
currency and constant currency to £36.6 million (2019:  
£45.8 million). Adjusted operating margin decreased by  
1,020 bps to 14.6% (2019: 24.8%). 

Currency
In the year, approximately one third of sales was invoiced 
in Euros and approximately one quarter was invoiced in US 
Dollars. The Group estimates that a 10% movement in the 
£:US$ or £:€ exchange rate would impact Sterling revenues 
by approximately 2.8% and 3.4% respectively. The Group 
hedges significant currency transaction exposure by using 
forward contracts, and aims to hedge approximately 80% of its 
estimated transactional exposure for the next 12 to 18 months. 
In the absence of this hedging, it is estimated that a 10% 
movement in the £:US$ or £:€ exchange rate would have  
an impact on operating margin of 2.2 and 0.1 percentage 
points respectively.

Cash flow
Despite the unprecedented conditions, the Group delivered a 
strong net cash inflow from operating activities of £21.5 million 
(2019: £21.7 million) with the reduction in operating profit 
being mostly offset by favourable working capital movements. 

Reconciliation of net cash inflow from operating 
activities to adjusted net cash inflow from 
operating activities

Year ended 31 
December 2020
£’000

Year ended 31 
December 2019
£’000

Net cash inflow from 
operating activities

Add back exceptional items

Adjusted net cash inflow 
from operating activities

21,511

613

21,699

1,053

22,124

22,752

At the end of the period, following the acquisition of Raleigh 
for £22.0 million, the Group had net cash of £53.8 million  
(31 December 2019: £64.1 million).

Working capital decreased during the year, due to a decrease 
in receivables as a result of lower sales, partially offset by 
increased inventory levels and lower payables. Inventory cover 
was temporarily increased to 5.7 months of supply (2019: 5.1 
months) in preparation for potential supply chain risks relating 
to COVID-19 and the end of the Brexit transition period. Debtor 
days decreased to 45 days (2019: 49 days) due to customer  
mix and Creditor days decreased to 30 days (2019: 34 days).

Capital investment in equipment, R&D and regulatory costs 
decreased slightly to £5.3 million (2019: £5.9 million), with  
a high proportion of R&D costs being expensed in the year.

Cash outflow relating to taxation decreased to £3.7 million 
(2019: £5.9 million) due to lower taxable profits, partially 
offset by the requirement to accelerate payments on  
account in the UK. 

The Group paid its final dividend for the year ended  
31 December 2019 of £2.3 million in June 2020 (2019:  
for the year ending 2018, £1.9 million in June 2019), and its  
interim dividend for the six months ended 30 June 2020  
of £1.1 million in October 2020 (for the six months ended  
30 June 2019: £1.1 million in October 2019). 

The Group has an undrawn unsecured £80 million credit 
facility provided jointly by NatWest and HSBC which is in  
place until December 2023. This facility carries an annual 
interest rate of LIBOR or EURIBOR plus a margin that varies 
between 0.60% and 1.70% depending on the Group’s net  
debt to EBITDA ratio.

45

OverviewStrategic ReportGovernanceFinancial StatementsRisk Management

Creating quality outcomes by managing risk
Risk and uncertainty are an inherent part of doing business which could impact our 
business, brands, assets, revenue, profits, liquidity and capital resources. To meet our 
strategic objectives, build shareholder value and promote our stakeholders’ interests,  
we must manage this risk.

An effective and successful risk management process 
balances risk and reward and is dependent on the judgement 
of the likelihood and impact of the risk involved. The Board 
has overall responsibility for ensuring there is an effective  
risk management framework, which underpins our  
business model. 

The Business Units, Senior Management Team (SMT),  
Audit Committee and Board review risks throughout the  
year. These risks are documented in the Risk Register  
which is formally reviewed by the SMT, external auditor  
and the Board twice annually. The plans and actions  
assigned to the Executive Directors and SMT members  
are reviewed to ensure progress is being made with risk 
actions and mitigation plans.

We believe that the policies, procedures and monitoring 
systems that are in place are sufficient to effectively  
manage the risks faced by our business.

The Board has applied principles 28 and 29 of the 2018 
UK Corporate Governance Code (Code) by establishing a 
continuous process for identifying, evaluating and managing 
the significant risks the Group faces, as outlined on page 47, 
and for determining the nature and extent of the significant 
risks it is willing to take in achieving its strategic objectives.

Identifying Risks 
A robust methodology is used to identify key risks across  
the Group; in Business Units, operations and during projects.

This is an ongoing process, and is carried out in accordance 
with the relevant provisions set out in the Code. 

Key Roles and Responsibilities

Implementation and compliance responsibility 

Board

Audit  
Committee

Senior Management  
Team

Business Units and  
Other Functions

•  Overall responsibility 

for corporate strategy, 
governance, performance, 
internal controls and Risk 
Management Framework.

•  Identification, review and 
management of identified 
Group strategic risks. 

•  Defining the Group’s  

appetite for risk. 

•  Assessing the effectiveness 
of the risk management 
processes adopted across 
the Group.

•  Challenging the content  

of the Risk Register.

•  Assessing the effectiveness 
of the risk management 
processes adopted across  
the Group.

•  Ensuring compliance with 
financial and reporting 
legislation, rules and 
regulations and ensuring the 
Annual Report is fair, balanced 
and understandable.

•  Monitoring compliance  

with internal control systems 
and co-ordinating Internal 
Audit arrangements.

•  Monitoring and oversight of 
internal and external audit.

•  Management of the business 

and delivery of strategy.

•  Identification and monitoring 
of the key risk indicators  
and taking timely action 
where appropriate. 

•  Ensuring implementation 

of the Group’s actions and 
mitigation plans required  
to manage risk.

•  Challenging the 

appropriateness and 
adequacy of action  
plans to mitigate risk.

•  Analysing the aggregation  
of risk across the Group.

•  Provision of cross-functional 

resource to effectively 
mitigate risk.

•  Execution of the delivery  
of the actions associated 
with managing risk.

•  Timely reporting on the 
implementation and 
progress of agreed  
action plans.

•  Identification and reporting 

of strategic risks to the 
Senior Management Team.

•  Implementation of a risk 
management approach 
which promotes the 
ongoing identification, 
evaluation, prioritisation, 
mitigation and monitoring 
of operational risk.

Monitoring and reporting responsibility

46

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Analysing Risks 
Once identified, the process will evaluate identified risks to 
establish root causes, financial and non-financial impacts 
and likelihood of occurrence. We use a scoring system to 
assess the likelihood of a risk materialising and the potential 
financial impact on the Group. The risks are prioritised in 
terms of severity based on the scoring and a mitigation plan 
is prepared to reduce the risk. Once controls and mitigating 
factors are considered, the risk is reassessed and re-scored 
(mitigated score) to ascertain the net exposure.

Managing Risk 
The SMT and the Board review the Risk Register formally 
at least twice a year, assessing whether the risks are still 
the most significant facing the Group and whether new 
risks have arisen. Effectiveness, adequacy of controls and 
mitigating actions are assessed and if additional controls 
or actions are required, these are identified and actions 
assigned. The Risk Register documents this.

Monitoring and Reporting Risk 
The SMT is responsible for monitoring progress to mitigate 
key risks. The risk management process is continuous; key 
risks and risk mitigation plans and progress are reported to 
and reviewed by the Board, following the SMT’s bi-annual 
review of the Group’s Risk Register.

Internal Audit 
Additionally, the Board is supported by a programme of 
Internal Audits. Internal Audit reports to the Audit Committee 
on the progress of control or process improvements 
following Internal Audit recommendations.

Financial

Strategic

2

1

3

+4

+5

+9

8

6

Identif y
Identify ris k
s existin g   c

s

s
e
s
s
A

r o l s

t

n

o

A

n

a
l
y

s

e

c

S

Assess mitig
Score m
iti

o

g

r
e

 r
i
s

a

t

k

e

s

d

a

t

e

f

d

a

c

r

t

i

s

o

k

s

r
s

Risk 
Management 
Process

M

o

n

i
t

o

r

M

o

n

i
t

o

f

o

r 

e

a

c

ti

o

x

e

c

n

s

ution

a

n

d Report

y

n

n  r e sponsibilit
p action pla
M a nage

e l o

v

A s s i g
D e

Risk Heat Map
While we continue to monitor and manage a wide range of 
risks, the risk map summarises those risks considered to have 
the greatest potential impact if they were to materialise.

Principal Risks

1   Lack of growth 
2   Poor ROI from R&D
3   Acquisitions/integration
4   Forex
5   COVID-19

6   Regulatory
7   Single source supply
8   Cyber-risk
9   Talent management

Risk Size

Likelihood

-7

Large

Middle

Small

High

Low

Operational

Trend (net position 
of risk vs FY2019): 

+

Increase from 2019

–

Decrease from 2019

47

OverviewStrategic ReportGovernanceFinancial Statements 
 
 
 
Risk Management continued

Strategic Risks

Risk

1

Potential Impact

Key Controls and Mitigating Factors

Status

•  Income shortfall.

•  Market capitalisation 

•  Development and launch of new products to secure 
existing and new customers and drive future growth.

Lack of growth

impacted.

•  Implemented a more flexible partnering approach.

•  Reduced profit.

•  Diversified approach reduces the impact on any one 

No change

•  Loss of competitive 

project, partner or product.

advantage.

•  Contracts with agreed set minimum which allow terms  

•  Loss of key partners.

to be renegotiated or agreements terminated.

•  Evaluation of opportunities to broaden reach into  
new markets or adjacent sectors and new claims  
for existing products. 

•  Ongoing evaluation of incoming technologies  

for licensing.

•  Full-service offering including strong regulatory and 
quality assurance, product development, product 
differentiation and clinical support to mitigate a  
pure cost of supply proposition.

•  Close monitoring of performance and structure  

of Business Units.

Strong pipeline and well 
positioned for strong 
growth as markets 
recover

2

Poor return  
on investment 
from R&D

•  Income shortfall.

•  Pipeline of new products/technologies identified  

•  Market capitalisation 

to provide growth and differentiation

impacted.

•  Unique products protected by know-how and/or IP  

•  Loss of reputation  
as an innovator.

•  Loss of competitive 

and IP enforcement.

No change

•  Improved front-end business planning process including 

robust business cases and marketing plans.

advantage.

•  Effective alignment of strategy to consider the market 

•  Loss of key partners.

•  Loss of market 

share.

•  Misidentification of 
new, competitive 
technology.

•  Commercial value 
of products not 
maximised.

•  Risk of impairment 

of assets.

changes and promote quality and cost savings.

•  Marketing strategy to support partners and products.

•  Implementation of processes to ensure R&D projects 

progress to plan.

•  Strong links with partners, including Universities,  

to reduce the risk of missed opportunities.

•  Investment in clinical research, personnel, symposia,  
and Key Opinion Leaders to foster new approaches.

•  R&D being restructured and strengthened with the 
appointment of a Director of Innovation in 2021.

•  Utilise licensing and outsourcing options.

3

Making the  
wrong or no 
acquisition/poor 
integration

•  Impact on Group 
performance 
and market 
capitalisation.

•  Reputational loss.

•  Strategy set, M&A objectives defined and  

advisors appointed.

•  Detailed market intelligence and identification of targets.

•  Extensive due diligence process established.

No change

•  Integration plan in place with key milestones.

Financial Risks

Risk

4

Forex exposure

48

Potential Impact

Key Controls and Mitigating Factors

Status

•  Loss of income.

•  Established treasury policy on forex exposure.

•  Shortfall in profit.

•  Robust forward forecasting of currency cash flows.

•  Market expectations 

•  Aim to hedge 80% of forecast net cash flows for  

missed.

the next 12-18 months.

Strengthening Sterling 
creates forex headwinds

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Key: 

Increased risk

Decreased risk

No change

Operational Risks

Risk

5

Continuation 
of COVID-19 
pandemic

Potential Impact

Key Controls and Mitigating Factors

Status

•  Continued disruption 

•  Business continuity plans and chain of command  

of business.

already in place.

•  Reduced demand for 
elective surgeries.

•  Regular dialogue with stakeholders to plan a real  

world view of future Pandemic scenarios.

•  Inability to supply 

•  Flexible working policies and technology infrastructure  

product.

in place which facilitates off-site working.

•  Loss of income and 
shortfall in profit.

•  Established safe working practices at all AMS sites.

•  A strong cash position and resilient balance sheet.

Variants could reduce 
effectiveness of 
vaccines. Rollout  
of vaccine delayed  
in key territories

6

•  Inability to  

supply product.

Regulatory risk

•  Product launches 

delayed.

•  Loss of product 

claims.

•  Stringent regulatory regime with an experienced team.

•  Clear regulatory strategy to manage MDR.

•  Strong regulatory pathway to gain approvals. 

•  Work with partners and distributors to utilise local expertise.

No change

•  Strictly controlled Quality Management System.

7

Vulnerability to 
single source 
supply

•  Inability to supply 
specific products. 

•  Increased cost of 

supply and exposure 
to cost increases.

•  Dual source key components wherever possible.

•  Strong Vendor Risk Assessment process.

•  Hold inventory to prevent operational issues arising  

from delays.

•  Business Interruption Insurance in place.

Mitigating actions have 
reduced exposure

8

Cyber-Risk

•  Systems and data 
compromised.

•  Financial loss.

•  Business 

interruption.

•  Loss of reputation.

•  Implementation of audit and testing recommendations.

•  IT administrator access levels tightened.

•  Increased segregation of duties.

•  Majority of servers physically hosted on site.

•  Cyber Security training for all employees. 

No change 

9

Talent 
management

•  Loss of key staff.

•  Insufficient talent 

pool for succession 
planning.

•  Succession and talent management process at SMT  
and mid-management levels to identify talent gaps  
and high potential.

•  Developed a grade system to improve career paths.

•  Integrated total reward, performance and culture strategy 
to drive attraction, retention and employee engagement.

•  Introduced changes to long-term working arrangements.

Increased acceptance 
of remote working 
presents retention risks

The Strategic Report has been prepared solely to provide information to shareholders to assess how the Directors have 
performed their duty to promote the success of the Group.

The Strategic Report contains certain forward-looking statements. These statements are made by the Directors in good  
faith based on the information available to them up to the approval of this report and such statements should be treated  
with caution due to the inherent uncertainties, including both economic and business risk factors, underlying any such 
forward-looking information.

The Group Strategic Report, which encompasses pages 8 to 49 was approved by the Board of Directors and signed  
on its behalf by:

Eddie Johnson
Chief Financial Officer
12 April 2021

49

OverviewStrategic ReportGovernanceFinancial StatementsLiving by our values:

Fair

Acting with integrity and being fair to all stakeholders

As a responsible employer we wish to act with integrity and to be fair in  
our interactions with all stakeholders. We create a working environment 
where any topic can be openly discussed and maintain high standards  
of corporate governance. We ensure that our employees are trained and 
know how to act if they encounter someone who is acting in a manner  
not aligned with our fair values. We place great importance on ensuring  
our people are treated equally and work in an environment which  
promotes equality and diversity. We are ever more focused on  
sustainability and the environment, adapting our working  
processes to act as a good corporate citizen.

    For more information see Our Values on  

pages 42 and 43

50

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Governance

52   Board of Directors

54   Senior Management Team

56   Corporate Governance Report

63   Audit Committee Report

66   Remuneration Report

77   Directors’ Report

5151

OverviewStrategic ReportGovernanceFinancial StatementsBoard of Directors

Peter Allen
Non-Executive 
Chairman

Biography:
Peter Allen has extensive experience in the healthcare industry,  
having held key senior positions in a number of companies and playing 
a significant role in their development. This includes 12 years at Celltech 
Group plc (1992–2004) as CFO and Deputy CEO, six years as Chairman 
(2007–2013) of ProStrakan Group plc (Interim CEO 2010–11), three  
years as Chairman of Proximagen Neurosciences plc (2009–12) and  
five years as Chairman at Diurnal plc (2015-2020). He is a qualified 
Chartered Accountant.

Independent:
On appointment.

R N

Term of office:
Peter Allen was appointed as Non-Executive Chairman of the Group  
in January 2014.

External appointments:
Peter is currently the Non-Executive Chairman of AIM listed Clinigen 
plc and Abcam plc, together with privately owned Oxford Nanopore 
Technologies Limited and Istesso Limited.

Biography:
Chris Meredith joined AMS as Group Commercial Director in July 2005 
following a successful 18-year career in international healthcare sales, 
marketing and business development. His experience covered business-
to-business contract manufacturing, product development and clinical 
research, as well as branded product sales all within the medical device, 
pharmaceutical or consumer healthcare markets. Chris has previously 
held senior positions at Smiths Industries, Cardinal Health, Banner 
Pharmacaps, and Aster Cephac. He was appointed Managing Director 
of Advanced Woundcare in February 2008, became Chief Operating 
Officer in January 2010 and was appointed as Chief Executive Officer  
in January 2011.

N

Term of office:
Chris Meredith was appointed to the Board in April 2006.

External appointments:
Chris Meredith was appointed as a Non-Executive Director of Creavo 
Medical Technologies Ltd in May 2018. Creavo Medical Technologies 
Ltd is a UK-based, privately-held medical device Company that is 
developing innovative techniques and in no way conflicts with AMS.

Biography:
Eddie Johnson joined AMS in October 2011 and was appointed Group 
Financial Controller in November 2012. Prior to this he gained a first 
class degree in Maths and Computer Science from Keele University  
in 1993 and qualified as a Chartered Accountant in 1996. Since moving 
into industry in 1996 Eddie has held a number of senior finance roles  
in various industry sectors including, more recently, Head of 
Commercial Finance at Norcros plc and Western European  
Financial Controller for Sumitomo Electrical Wiring Systems.

Term of office:
Eddie Johnson was appointed as Chief Financial Officer in  
January 2019.

Chris Meredith
Chief Executive Officer

Independent:
Not applicable.

Eddie Johnson
Chief Financial Officer

Independent:
Not applicable.

52

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Key: 

Denotes Chairman:

Audit Committee:

A

Remuneration Committee:

R

Nomination Committee:

N

Penny Freer
Senior Independent
Non-Executive Director

Biography:
With 25 years’ experience in investment banking, Penny was formerly 
Head of Equities for Robert W Baird in London, and prior to this held 
senior positions at Credit Lyonnais and NatWest Markets.

Independent:
Yes.

A R N

Term of office:
Penny Freer joined the Board of AMS in March 2010 as Senior 
Independent Non-Executive Director.

External appointments:
Penny Freer is Chairman of AP Ventures LLP, a Non-Executive Director 
of Empresaria Group plc, Crown Place VCT plc and The Henderson 
Smaller Companies Investment Trust plc and a founding partner of 
corporate advisory business, London Bridge Capital Partners.

Steve Bellamy
Non-Executive Director

Biography:
Steve Bellamy was formerly an Executive Director of Sherwood 
International plc and Brierley Investments’ London operations. He has 
also held Chairmanships, Non-Executive Directorships and advisory 
roles in a wide range of both public and private businesses, many of 
which were in the technology sector. He is a New Zealand qualified 
Chartered Accountant.

Independent:
Yes.

Term of office:
Steve Bellamy was appointed as Non-Executive Director of AMS  
in February 2007.

A R N

External appointments:
Steve Bellamy is currently a Non-Executive Director at Caffyns plc.

Grahame Cook
Non-Executive Director

Independent:
Yes.

A R N

Biography:
Grahame Cook has 18 years’ experience in investment banking in global 
equity capital markets and M&A and corporate advisory. He advised the 
London Stock Exchange on the creation of TechMark, the specialist 
segment of the Main Market focusing on innovative technology and 
healthcare companies and has healthcare experience, most recently 
as a Non-Executive Director of Morphogenesis Inc and Chairman of 
Sinclair Pharma plc. He also held Board positions at Horizon Discovery 
plc, MDY Healthcare plc and Crawford Healthcare Holdings Limited.  
He is a qualified Chartered Accountant.

Term of office:
Grahame Cook was appointed as Non-Executive Director of AMS  
in February 2021.

External appointments:
Grahame Cook is a Non-Executive Director of Attraqt plc, Draper Espirit 
plc, Minoan Group plc, Pirtsemit Limited and Sapience Communications 
Limited and a member at T and JK Estates LLP, TJK Holdings LLP and  
KS Halkins LLP.

53

OverviewStrategic ReportGovernanceFinancial StatementsSenior Management Team

Simon Coates
Group IS Manager

Rose Guang
Group Quality Assurance/
Regulatory Affairs (QA/RA) Director

Ross McDonald
Business Unit Director, Surgical

Biography:
Simon joined AMS in 2002 as Group Information Systems Manager and, during 
the Company’s growth since then, he has overseen many key IT projects including 
implementing ERP systems across the Group, integrating acquisitions and 
relocating the business into its existing Winsford site.

Simon has over 25 years’ experience in IT infrastructure, systems implementation 
and software development gained from a number of different industries. Prior to 
joining AMS he was Worldwide IT Manager at Whitford Plastics Ltd, a manufacturer 
of fluoropolymer coatings, supporting them through a period of rapid growth, 
managing multiple sites and key IT projects including ERP implementation and 
adoption of the Euro for the European offices.

Simon was appointed to the Senior Management Team in January 2015.

Biography:
Rose joined AMS in May 2013 as Group QA/RA Director having completed her 
Masters Degree in Precision Engineering from Nanyang Technology University 
in Singapore. Rose has over 20 years’ experience working for medical device 
companies and has a strong background in setting up effective quality systems. 
Rose has worked for Bausch & Lomb International Healthcare, Nypro and spent 
nine years at Medical House Products plc as Director of Quality, Regulatory Affairs 
and Operations. Prior to joining AMS, Rose was Head of Quality and Regulatory 
Affairs at Bespak, part of Consort Medical plc.

Rose is also a Six Sigma Master Black Belt.

Biography:
Ross joined AMS in January 2006 having graduated with a BSc from University of 
Glasgow and MSc in Entrepreneurial Studies from Glasgow Caledonian University. 
Prior to joining AMS, Ross spent five years in the Pharmaceutical industry. Upon 
joining AMS, from 2006 to 2012, Ross worked across our direct and distributed  
sales functions, both in the UK Sales organisation, before taking on responsibility  
for the European Woundcare Business in 2010. In 2012 Ross relocated to the US.  
In his role as National Sales Manager Americas he contributed to a period of 
sustained and high growth for LiquiBand®. In October 2016 Ross returned to the 
UK to take up a new role as Director of Sales for US, UK and Germany and quickly 
moved into the Global Sales Director role, both for the Surgical Business Unit.

In January 2021, Ross was appointed as Business Unit Director of the Surgical 
Business Unit.

Biography:
Alan joined AMS in November 2018 as Chief Operations Officer. Alan graduated 
with a B Eng honours degree in Chemical Engineering from Bradford University. 
Alan joined Yorkshire Chemicals as a Chemical Engineer and has since had 25 
years of experience in the Medical Device, Pharmaceutical, Contract Research and 
Chemical Industries having worked for both Bristol-Myers Squibb and Convatec. 
Prior to joining AMS, Alan spent 11 years at Convatec and held a number of roles 
including Director, New Product Integration; Vice President Quality and Operations 
and Vice President of Advanced Woundcare Operations.

Alan Richardson
Chief Operations Officer

54

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Biography:
Cathy joined AMS in May 2017 as Group HR Director. Cathy graduated with a 
degree in Business Studies from Liverpool John Moores University and completed 
a Masters in Business Administration at Strathclyde University. She spent five years 
working for Amazon and was head of HR for their final mile delivery business 
(which was a start-up business for Amazon).

Prior to this Cathy held senior HR roles for Xerox – supporting the outsourcing  
of managed services from government and blue-chip organisations to Xerox and 
Emirates Airline, based in Dubai, where she supported the growth of the airline  
in new geographies and acquisitions.

Biography:
Pieter joined AMS B.V. in November 2009. Having completed a Masters degree in 
Engineering in Chemistry and Biochemistry at the Katholieke Universiteit Leuven 
(Belgium). Pieter joined Janssen Pharmaceutica working as a production supervisor 
in the manufacturing unit for sterile injectable products before joining the  
DuPont Engineering Polymers business in September 1999. At DuPont Engineering 
Polymers Pieter worked in a number of business process improvement roles  
in Supply Chain, certifying as a 6 Sigma Master Black Belt, before moving  
into Sales and Marketing, gathering experience in account management and  
business development. Before joining Advanced Medical Solutions B.V. Pieter  
held the position of European Customer Services Manager for DuPont  
Engineering Polymers.

Biography:
Becky joined AMS in July 2015 as Business Unit Director of OEM and Bulk Materials 
(now Woundcare). Becky graduated with a degree in Modern Languages (French 
and German) with International Studies from South Bank University in 1993 and 
completed an Executive Masters of Business Administration at Lancaster University 
in 2000.

Becky has more than 13 years’ experience in the Medical Device sector, having 
held various senior management roles, most recently as European Sales Director 
for Scapa Healthcare.

Biography:
Owen joined AMS in April 2012 as Assistant Company Secretary and became 
Deputy Company Secretary in October 2013. Having completed a BA (Hons)  
in International Business and Masters in Business Administration (MBA), he  
helped to launch a licensed Corporate Service Provider on the Isle of Man in 2006 
and qualified through the Institute of Chartered Secretaries and Administrators 
(ICSA) in 2007, now the Chartered Governance Institute. He moved to the UK  
in 2010, working at Eversheds LLC and GB Group plc prior to AMS.

In January 2021, Owen was appointed as Company Secretary.

55

Cathy Tomlinson
Group HR Director

Pieter van Hoof
Group Operations Director

Becky Walmsley
Business Unit Director, Woundcare

Owen Bromley 
Company Secretary

OverviewStrategic ReportGovernanceFinancial StatementsCorporate Governance Report

“  The Group has focused on strong and robust corporate 

governance to reflect enhanced stakeholder expectations, 
building on clarity of purpose and a values-based culture.”

Peter Allen 
Chairman

Strong progress in enhancing  
our corporate governance

Dear Shareholder, 
On behalf of the Board, I am pleased to present the Corporate 
Governance Report for the year ended 31 December 
2020. This year has seen continued focus on compliance 
with enhanced corporate governance requirements and 
consideration of stakeholder expectations. This report 
includes details about the Board and an explanation of  
our individual roles and responsibilities. We summarise the 
activities of the Board and the Committees, outlining how  
we  have discharged our responsibilities to stakeholders  
this year and enhanced our culture of good governance  
and integrity, which will support the achievement of our vision 
and strategy outlined in the Strategic Pillars on pages 18 to 23. 

Changes to the Board and Succession Planning
In 2020 we outlined that, in accordance with the 2018 UK 
Corporate Governance Code (‘Code’), the Group intended to 
refresh the composition of the Non-Executive Directors. This 
process was initiated with the retirement of Peter Steinmann.

Following an extensive search process Grahame Cook was 
appointed to the Board in February 2021. His experience of 
driving significant value creation at a number of healthcare 
companies will be invaluable in the next stage of AMS’s 
growth. Steve Bellamy will retire from the Board at the  
2021 AGM at which point Grahame will become Chair of the 
Audit Committee. The Board would like to thank Steve for his 
significant contribution to the success of AMS over the last 
fourteen years.

We continue the process of recruiting further Non-Executive 
Directors as part of the plan for Board refreshment and will 
ensure that as this progresses over the next two years, there 
are smooth and effective handovers.

Corporate Governance
We choose to comply with the Code and remain committed 
to maintaining high standards of corporate governance 
to drive the generation of shareholder value and long-
term sustainable growth, safeguarding the interests 
of stakeholders. We comply with the Code as far as is 
practicable and appropriate for a public company of  
the Group’s size. 

The Code reinforces the need for the Board to understand 
the views of our key stakeholders which were considered 
in Board discussions and decision-making. A review of the 
Group’s stakeholders and how we engage with them is set 
out on pages 30 to 35. 

In line with Code Provision 24 and general best practice,  
I stepped down from the Audit Committee on 6 May 2020 
and will attend Audit Committee meetings when invited as 
the Board considers my extensive accounting experience adds 
value to the discussion. I also stepped down as Chairman 
of Diurnal plc in May 2020 in order to meet the corporate 
governance requirements regarding Board appointments.

Sustainability and Environmental,  
Social and Governance (ESG)
ESG and sustainability is a focus for a number of stakeholders. 
Whilst the Board has always been responsive to sustainability 
matters, we believe there is an opportunity for us during 2021 
to define an ESG framework and set targets to enable us to 
measure and track our progress in the years ahead. We look 
forward to updating you on our progress in next year’s report.

Recognition and Looking Forward
On behalf of the Board, I would like to thank all of our 
employees for their dedication and hard work during  
the past year during the COVID-19 pandemic. 

Despite the challenges faced this year, we continue  
to progress our strategy. AMS is well positioned to take 
advantage of opportunities across our product portfolio 
as the markets recover. We will continue to invest in both 
internal and external opportunities in line with the Group’s 
long-term strategy and growth objectives. During the  
coming year, in addition to further strengthening our 
corporate governance, the Board will continue to focus on:

•  Supporting the Group as it continues to manage  

the impact of the COVID-19 pandemic; and

•  Supporting the management team with design  

and implementation of the strategy.

Peter Allen
Chairman and Chair of the Nomination Committee
12 April 2021

56

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Chairman’s Introduction to Corporate Governance
The Board is committed to the principles of good corporate governance which encompass leadership, effectiveness, 
accountability, remuneration and shareholder relations. Our shares are quoted on the AIM market and are subject to  
the AIM Admission Rules of the London Stock Exchange. 

Throughout the year
The Board met 13 times during the year, a number of which were arranged to manage the progress of acquisitions. All of the 
meetings were held in the UK or by video conference due to the COVID-19 pandemic. The Directors attended the following 
meetings in the year ended 31 December 2020: 

Board Member

Peter Allen

Steve Bellamy

Penny Freer

Chris Meredith

Eddie Johnson

Peter Steinmann (retired on 10 June 2020)

Grahame Cook**

*  

Invited

**  Appointed as a Non-Executive Director on 1 February 2021

As part of the focus on key stakeholders, the Board has spent 
time discussing workforce engagement. There was increased 
engagement with employees, with the CEO holding video 
conferences with each site and regular COVID-19 updates. 
We refreshed a number of key governance documents 
and introduced some key policies. Penny Freer was 
appointed as the designated Non-Executive Director for 
workforce engagement in 2020. Unfortunately, the onset 
of COVID-19 and the subsequent lockdown has impacted 
physical workforce engagement, although management 
have updated the Board regularly at meetings. We will focus 
on proactive ways to increase engagement in 2021. Our 
Employee Engagement score indicates a high level  
of satisfaction overall in the workforce. 

As in previous years, the implementation of strategy has 
been a significant area of focus in our Board meetings during 
the year. The Executive Directors have provided regular 
updates, allowing the Board to be informed of our view 
on the successes and challenges throughout the Group. 
Principal risks facing the Group continue to be significantly 
impacted by COVID-19. Details of our principal risks are set 
out on pages 46 to 49. The Risk Register and principal risks 
are regularly assessed by the Board and Audit Committee. 
Further information regarding the principal matters discussed 
by the Board during 2020 are set out on page 59.

2021 AGM
In 2021 we will put forward all Directors for re-election  
in accordance with Code Provision 18, with the exception  
of Steve Bellamy who will retire from the Board. 

Board

13/13

13/13

13/13

13/13

13/13

5/5

N/A

Audit*  
Committee*

Remuneration* 
Committee*

Nomination 
Committee

3/3*

3/3*

3/3*

3/3*

3/3*

1/1*

N/A*

3/3*

3/3*

3/3*

3/3*

2/3*

1/1*

N/A*

8/8

8/8

8/8

8/8

7/8*

1/1

N/A

Penny Freer, despite her tenure in excess of the nine-year 
limit outlined in Code Provision 10, is considered to be 
independent of character and judgement, qualities which  
are exhibited through her contribution to Board meetings and 
Chairmanship of the Remuneration Committee. In addition, 
Penny has extensive experience with the Company and 
undertakes ongoing training and development to maintain 
relevant knowledge and expertise. The Board rigorously 
self-assesses performance, with a focus on independence 
and commitment and believes that she will continue to add 
value. With the appointment of Grahame Cook we continue 
to comply with Code Provision 24, which requires there to be 
at least two independent Non-Executive Directors.

Peter Allen, Steve Bellamy and Penny Freer own shares in 
the Company as shown on page 75. These holdings have 
been highlighted to shareholders and are small. They are not 
considered to impact Non-Executive Director independence 
under Code Provision 10.

Role of the Board
The role of the Board is to establish the vision and strategy for 
the Group, to deliver shareholder value and take responsibility 
for the long-term, sustainable success of the Company. 
Individual members of the Board have equal responsibility 
for the overall stewardship, management and performance 
of the Group and for the approval of its long-term objectives 
and strategic plans.

57

OverviewStrategic ReportGovernanceFinancial StatementsCorporate Governance Report continued

Division of Responsibilities
There is a clear division of responsibilities between the role of the Chairman and the Chief Executive Officer of the Company. 
The roles are clearly set out in writing.

Chairman
Peter Allen

Chief Executive Officer
Chris Meredith

•  Leadership and management of the Board.

•  Managing the Group’s business.

•  Setting the Board’s agenda, style and tone  

•  Developing Group strategy for consideration  

of discussions.

and approval by the Board.

•  Ensuring the Board’s effectiveness in all  

aspects of its role.

•  Working closely with the Chief Executive  

Officer on developing the Group’s strategy,  
and providing general advice and support.

•  Facilitating active engagement by all members.

•  Participating in shareholder communications.

•  Promoting high standards of  

corporate governance.

•  Leading the Senior Management Team  
(SMT) in delivering the Group’s strategic  
and day-to-day operational objectives.

•  Leading and maintaining communications  

with all stakeholders.

Senior Independent Director
Penny Freer

•  Acting as an intermediary for other Directors 

when necessary.

•  Available to meet with shareholders and aid 
communication of shareholder concerns  
when normal channels of communication  
are inappropriate.

•  Chairing meetings of Non-Executive  

Directors, if and when required.

Non-Executive Directors
Steve Bellamy
Grahame Cook

•  Constructively challenging and contributing  

to the development of strategy.

•  Monitoring the integrity of financial  

information, financial controls and systems  
of risk management to ensure they are robust.

•  Reviewing the performance of  

Executive Management.

•  All responsibilities of a Non-Executive  

•  Formulating Executive Director remuneration.

Director as outlined below.

The Non-Executive Directors
Each of the Non-Executive Directors is free from any 
relationship with the Executive Management of the  
Company and from any business or other relationship 
that could affect or appear to affect the exercise of their 
independent judgement. The Board considers that all of 
the Company’s Non-Executive Directors are Independent 
Directors, in both character and judgement, in accordance 
with the recommendations of the Code. This is explained 
in more detail on page 59. The Chairman, Peter Allen, was 
considered independent on his appointment.

The Operation of the Board
The Board has the responsibility for ensuring that the 
Group is appropriately managed and achieves the strategic 
objectives it sets. To achieve this the Board reserves certain 
matters for its own determination, including matters relating 
to Group strategy, approval of interim and annual financial 
results, dividends, major capital expenditure, budgets, 
monitoring business and financial performance, treasury 
policy, risk management, corporate governance and the 
effectiveness of its internal control systems. It has a schedule 
of matters specifically reserved for its approval. Matters are 
delegated to the Board Committees, Executive Directors and 
the Senior Management Team where appropriate. The Board 
performs its responsibilities through an annual programme of 
meetings and by continuous monitoring of the performance 
of the Group.

58

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Matters considered by the Board in 2020 included: 

Impact of the COVID-19 pandemic

Strategic plans

Sustainability

Dividend policy

Acquisition strategy

Environment, Health and Safety (EHS)

Environmental, Social, Governance (ESG)

Potential merger and acquisition targets

UK Corporate Governance Code

Directors’ responsibilities

Risk review

Major capital expenditure

Finance and operations review

Board evaluation

Reports from the Board Committees

Annual budget, results, forecast updates

Impact of Brexit

Organisation and management structure

The Board also delegates a number of its responsibilities  
to Committees and management as described below.  
All Directors have access to the advice and services of the 
Company Secretary. The Board approves the appointment 
and removal of the Company Secretary and appointed Owen 
Bromley on 1 January 2021. The Non-Executive Directors are 
able to contact the Executive Directors, Company Secretary 
or Senior Managers at any time for further information. 

Diversity
We recognise the importance of diversity at Board level. 
The Board is comprised of different nationalities with a wide 
range of skills and experiences from a variety of business 
backgrounds. The female representation on the Board at 
31 December 2020 was 16.6%. The Board is aware of the 
Hampton-Alexander target of 33%, and will take this into 
consideration during succession planning.

Board Committees
The Board has delegated authority to the Audit, 
Remuneration and Nomination Committees. Steve Bellamy, 
Penny Freer and Grahame Cook are members of the Audit, 
Remuneration and Nomination Committees. Peter Allen is a 
member of the Remuneration and Nomination Committees. 
Chris Meredith is a member of the Nomination Committee. 

Board Composition
The Board comprises the Non-Executive Chairman, two 
Executive Directors and three Non-Executive Directors.  
The Directors’ profiles appear on pages 52 and 53 and detail 
their experience and suitability for leading and managing 
the Group. Together they bring a valuable range of expertise 
and experience to the Group. No individual or group of 
individuals dominates the Board’s decision making process. 
The Chairman fosters a climate of debate and challenge 
in the boardroom, built on his challenging but supportive 
relationship with the Chief Executive Officer which sets  
the tone for Board interaction and discussions.

Appointment of Non-Executive Directors
Non-Executive Directors are appointed to the Board 
following a formal, rigorous and transparent process, 
involving external recruitment agencies, to select individuals 
who have a depth and breadth of relevant experience to 
ensure that they can make an effective contribution to 
the Board. The appointment process is managed by the 
Nomination Committee and details of how this was managed 
for appointing Grahame Cook can be found on page 60.

The SMT also has diverse experience. It is comprised of 
several nationalities and female representation is 43%, 
which is felt to be acceptable but will be kept under review. 
Our Group Equality Policy has been strengthened to cover 
Equality, Diversity and Inclusion. 

Terms of Appointment and Time Commitment
All Non-Executive Directors are appointed for an initial term 
of three-years subject to satisfactory performance. After this 
time they may serve additional three-year terms following 
review by the Board. All Non-Executive Directors are 
expected to devote such time as is necessary for the proper 
performance of their duties. Directors are expected to attend 
all Board meetings and Committee meetings of which they 
are members and any additional meetings as required.

Further details of their terms and conditions are summarised 
in the Remuneration Report on pages 66 to 76 and the full 
terms and conditions of appointment of the Non-Executive 
Directors are available at the Company’s Registered Office.

Tenure Chart
The size of the Board during 2020 was six until the AGM,  
five for the remainder of the year and increased back to  
six in February 2021. The Board tenure is shown below.  
The Company follows the Code as far as is practicable.  
The explanations regarding the tenures and independence  
of the Board members is outlined on page 57. 

1 yr

2 yrs

3 yrs

4yrs

5yrs

6yrs

7yrs

8yrs

9yrs

10+yrs

Date of  
appointment

Peter Allen

4 Dec 2013

Steve Bellamy

1 Feb 2007

Penny Freer

1 Mar 2010

Chris Meredith

3 May 2005

Eddie Johnson 1 January 2019

Grahame Cook 1 February 2021

Date of election  
or next re-election

8 June 2021

Retiring

8 June 2021

8 June 2021

8 June 2021

8 June 2021

59

OverviewStrategic ReportGovernanceFinancial StatementsCorporate Governance Report continued

Induction and Professional Development
New Directors are given a formal induction process including 
details of how the Board and Committees operate, meetings 
with Senior Management, information on Group strategy, 
products and performance and access to policies and 
other key documents. Training and development needs 
of Directors are reviewed regularly. The Directors are kept 
appraised of developments in legal, regulatory and financial 
matters affecting the Group by the Company Secretary and 
the Group’s external auditors and advisors.

Professional Advice, Indemnities and Insurance
There is provision for Directors to take independent 
professional advice relating to the discharge of their 
responsibilities. The Company has arranged Directors’  
and Officers’ liability insurance against certain liabilities and 
defence costs. However, the Directors’ insurance does not 
provide protection in the event of a Director being found  
to have acted fraudulently or dishonestly.

Board and Committee Evaluation
The performance evaluation of the Board, its Committees 
and Directors is undertaken by the respective Chairman 
annually. The 2020 Board and Committee evaluations were 
conducted by way of each Director and Committee member 
completing comprehensive questionnaires. The results 
were collated, discussed and acted upon by the Board and 
Committees. The Chairman confirms that the performance 
of the Non-Executive Directors continues to be effective. 
An external evaluation was not considered appropriate at 
this time as Board refreshment is being implemented. This 
will be considered when the changes are complete and the 
incumbents have spent a period of time on the Board.

Remuneration Committee
The Remuneration Committee comprises Penny Freer 
(Chairman), Peter Allen, Steve Bellamy and Grahame Cook  
as laid out below:

Name

Penny Freer

Chairman (since 25 June 2010,  
member since 1 March 2010)

Nomination Committee
The Nomination Committee comprises Peter Allen 
(Chairman), Penny Freer, Steve Bellamy, Chris Meredith  
and Grahame Cook as laid out below:

Name

Peter Allen

Chairman (since 1 January 2014,  
member since 4 December 2013)

Chris Meredith

Member (since 1 January 2011)

Penny Freer

Member (since 1 March 2010)

Steve Bellamy

Member (since 20 February 2007)

Grahame Cook

Member (since 1 February 2021)

The Committee meets when necessary and met eight 
times during 2020, a number of the meetings relating to the 
appointment of a Non-Executive Director. The Committee 
has Terms of Reference that are reviewed at least annually 
and were updated at the end of 2020. The Company 
Secretary acts as Secretary to the Committee.  
The Committee’s role is to:

•  Ensure appropriate procedures are in place for the 

nomination and selection of candidates for appointment 
to the Board considering the balance of skills, knowledge 
and experience of the Board.

•  Make recommendations regarding re-election of 

Directors, succession planning and Board composition, 
having due regard for diversity, including gender.

•  Consider succession planning for Senior Management and 
membership of the Audit and Remuneration Committees.

In 2020 the Nomination Committee oversaw a rigorous 
recruitment process for a new Non-Executive Director. This 
culminated in the appointment of Grahame Cook in February 
2021 following an extensive search which the Chairman led 
with the executive search consultancy Dzaleta Consulting 
who specialise in Board recruitment for life science 
companies. We developed a shortlist of candidates before 
interviews were conducted with all members of the Board. 
Board members were unanimous in his appointment.

Steve Bellamy

Member (since 20 February 2007)

Audit Committee

Peter Allen

Member (since 4 December 2013)

Grahame Cook

Member (since 1 February 2021)

The Audit Committee comprises Steve Bellamy (Chairman), 
Penny Freer and Grahame Cook. Peter Allen stepped down 
from the Audit Committee on 6 May 2020.

The Committee has Terms of Reference that are reviewed 
at least annually and were updated at the end of 2020. The 
Company Secretary acts as Secretary to the Committee.

Name

Steve Bellamy

The Remuneration Committee met three times in 2020. The 
Committee, in consultation with the Chief Executive Officer, 
determines the Group’s policy on Executive remuneration, 
employment conditions and the individual remuneration 
packages of the Executive Directors of all Group companies 
and all Management earning in excess of £100,000 per 
annum. It approves all new incentive schemes and grants 
of options under the Group’s Share Option Plan and shares 
under the Group’s Long-Term Incentive Plan (LTIP). The 
report of the Committee is included on pages 66 to 76.

60

Chairman (since 6 June 2007,  
member since 20 February 2007)

Penny Freer

Member (since 1 March 2010)

Grahame Cook

Member (since 1 February 2021)

Steve Bellamy chairs the Committee. Grahame Cook will take 
over Chairmanship following the 2021 AGM. Both Steve and 
Grahame have recent and relevant financial experience and 
are qualified Chartered Accountants. The Committee has 
Terms of Reference that are reviewed at least annually and 
were updated at the end of 2020. The Company Secretary 
acts as Secretary to the Committee.

Advanced Medical Solutions Group plc Annual Report & Accounts 2020We will continue to progress our programme of Board 
refreshment in 2021 to ensure that the Board is in the 
best possible position to drive long-term sustainable 
growth for the benefit of our stakeholders

The Committee met three times during the year. The 
Chairman, Chief Executive Officer, Chief Financial Officer, 
Head of Financial Reporting, External Audit Partner and 
Internal Auditor attended a number of these meetings. The 
Audit Committee also met with the External Audit Partner 
without the Executives and Senior Managers present. The 
Audit Committee Report is included on pages 63 to 65.

The Group has a high number of contracts with customers 
across different geographic regions who also have substantial 
financial resources, ranging from government agencies 
through to global healthcare companies. The Group 
developed appropriate risk management solutions to mitigate 
the risk posed by the end of the Brexit transition period at the 
end of December 2020.

Going Concern
In carrying out their duties in respect of going concern, the 
Directors have carried out a review of the Group’s financial 
position and cash flow forecasts for the next 12 months 
from the signing of the accounts. These have been based 
on a comprehensive review of revenue, expenditure and 
cash flows, taking into account specific business risks and 
the current economic environment. In light of the COVID-19 
pandemic, sensitivity analysis has been prepared to stress 
test forecasts. The Directors are confident the business can 
withstand the challenges and is a going concern, due to the 
significant headroom available.

All AMS sites are currently in operation and meeting the 
Group’s commitments to maintain supply of its medical 
devices to healthcare partners and customers worldwide. 

With regard to the Group’s financial position, it had net cash 
at the year-end of £53.8million (2019: £64.8 million) following 
the acquisition of Raleigh Adhesive Coatings Limited in 
November 2020 for £22 million and increased investment 
in R&D of £7.9 million (2019: £6.5 million) to progress all key 
projects. The Group has an undrawn, unsecured £80 million 
credit facility provided jointly by NatWest and HSBC which is 
in place until December 2023.

While the current economic environment is very uncertain, 
in particular in relation to COVID-19, the Group operates in 
markets whose demographics are favourable, underpinned 
by an increased need for surgical procedures and chronic 
wound treatment. Consequently, market growth is predicted 
for the medium-term once the impact of COVID-19 subsides. 
Further details of the impact of COVID-19 can be found on 
the inside cover and on page 14. 

Having considered the above, the Directors have concluded 
that the Group is well placed to manage its business risks 
in the current economic environment. Accordingly, they 
continue to adopt the going concern basis in preparing  
the Financial Statements.

Remuneration
The level of remuneration of the Directors is set out in the 
Remuneration Report on pages 66 to 76.

Modern Slavery Act
Prior to the introduction of the legislation, the Company 
implemented an Ethical Sourcing Policy and the requirements 
of the Modern Slavery Act 2015 build on that policy. 
During 2020, the Company took the following key steps to 
implement the requirements of the Modern Slavery Act 2015:

•  Group-wide communication of the Anti-Slavery and 

Human Trafficking Policy through compliance training.

•  Reinforcement of existing policies covering ethical 

business practices and legal compliance.

•  Contractual commitments from supply chain partners  
to act in accordance with our Ethical Sourcing Policy.

•  Routine audits of suppliers include an assessment  

of compliance.

•  Continuing liaison with suppliers, contractors and business 
partners to establish their commitment to the eradication 
of slavery and human trafficking.

The full compliance statement can be found on the 
Company’s website ‘www.admedsol.com’.

61

OverviewStrategic ReportGovernanceFinancial StatementsAnnual General Meeting
The 2021 AGM will be held in accordance with government 
guidance on COVID-19. 

The AGM will be convened at 11.00am on the 8 June 2021.  
The health and safety of shareholders, as well as employees 
and customers, is of paramount importance. Details of  
the AGM will be outlined in the AGM Notice, on the 
Company’s website (www.admedsol.com) and through  
RNS announcements to the market.

The results of the AGM will be announced to the London Stock 
Exchange and placed on the Company’s website, in the usual 
way, as soon as practicable after the conclusion of the AGM.

The Board would like to thank all shareholders for  
their continued support and understanding in these 
exceptional circumstances. 

Corporate Governance Report continued

Gender Pay Gap Reporting –  
Ensuring Opportunities for All
AMS believes in being an inclusive and diverse employer, 
where individuals are provided opportunities to develop and 
reach their full potential. We are confident that employees  
are paid equally for doing equivalent jobs across the business.

Our latest report under the Gender Pay Gap Regulations is 
available on the Companys website ‘www.admedsol.com’.

Relations with Shareholders
The Strategic Report, which incorporates the Chairman’s 
Statement, Chief Executive’s Q&A, Financial Review, 
Section 172 Statement, Stakeholder Engagement, Risk 
Management and Sustainability/ESG sections, together 
with other information in the Annual Report of the Group, 
provides a detailed review of the business. The views of both 
institutional and private shareholders are important, and 
these can be varied and wide-ranging, as is their interest in 
the Company’s strategy, reputation and performance. The 
Executive Directors have overall responsibility for ensuring 
effective shareholder communication and the Company 
maintains a regular dialogue with its shareholders, which is 
described in the Stakeholder Engagement section on pages 
30 to 35.

The Notice for the Annual General Meeting is sent to 
shareholders at least 20 working days before the meeting. 
Details of how the 2021 AGM will be adapted in line with  
the latest guidance on COVID-19 are outlined below.

The AMS website ‘www.admedsol.com’ is regularly updated 
and provides additional information on the Group including 
information on the Group’s products and technology. 

62

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Audit Committee Report

“  The Committee plays a key role in safeguarding shareholder 
value and supporting our long-term strategy by providing 
oversight of internal controls, risk management and  
financial reporting.”

Steve Bellamy
Chair of the Audit Committee

As the Group implements its strategy  
and manages the impact of COVID-19, 
the Committee oversees the governance 
of audit and risk management

Dear Shareholder, 
As Chair of the Audit Committee, I am pleased to present 
the Committee’s report for the year ended 31 December 
2020. This report outlines the Committee’s work to fulfil 
our responsibilities to provide effective governance over 
the Group’s financial reporting, internal controls and 
risk management, ensuring that shareholders and other 
stakeholders interests are protected. In meeting these 
responsibilities, the Committee continues to consider the 
provisions of the 2018 UK Corporate Governance Code  
and FRC Guidance on Audit Committees.

As the Group continues to manage the challenges of 
COVID-19, integrating new acquisitions and organic growth 
over the medium to long-term, the Committee’s strong 
governance of audit and risk management is critical.

The Committee was chaired by myself with Penny Freer as 
the other member in place throughout the year. In line with 
Code Provision 24 and corporate governance best practice 
Peter Allen, as Chairman of the Group, stepped down from 
his position as a member of the Audit Committee in May 
2020. When invited, he attends Audit Committee meetings  
as the Committee considers his extensive financial 
experience adds value to the discussion.

Peter Steinmann left the Committee following his retirement 
at the 2020 AGM. Grahame Cook was appointed as a Non-
Executive Director on 1 February 2021 and to the Committee 
with immediate effect. He will become Chairman of the Audit 
Committee following the 2021 AGM.

The Committee met three times in 2020. Board members, 
representatives from the External Auditors, Deloitte, and the 
Group’s Internal Auditors, RSM, are invited to attend certain 
meetings as considered appropriate.

The Committee remains focused on ensuring that the 
Group’s financial and risk management capability is 
appropriate in an increasingly complex business and  
an increasingly regulated environment.

I am confident that the Committee performs all the 
appropriate activities for a Group of AMS’ size, complexity 
and nature and that the members have the necessary skills, 
knowledge and experience which, together with input from 
the Chairman and External and Internal Auditors, means we 
have, a well-balanced, fit for purpose Committee to continue 
to meet the challenges ahead.

Steve Bellamy
Chair of the Audit Committee
12 April 2021

Attendance record and tenure in 2020

Member

Steve Bellamy (Chair)

Penny Freer

Peter Steinmann (retired in June 2020 at the AGM)

Number of meetings held  
during the year when the  
Director was a member

Number of  

meetings attended

3

3

1

3

3

1

Committee  

tenure

14 years

10 years

6 years

63

OverviewStrategic ReportGovernanceFinancial StatementsAudit Committee Report continued

Aims and Objectives
The aim of the Committee is to monitor the integrity of 
the Group’s Financial Statements and announcements, its 
accounting processes, and the effectiveness of its internal 
controls and risk management system. The Committee 
assists the Board in fulfilling its responsibility to ensure that 
the Group’s financial systems provide accurate, up-to-date 
information on its financial position and supports the Board 
in its consideration as to whether the Group’s published 
Financial Statements are fair, balanced and understandable. 
The Audit Committee is required to:

•  Oversee and advise the Board on the risk exposures of  
the Company and related risk management strategies.

•  Oversee Internal Audit and review internal control policies 
and procedures for the identification, assessment and 
reporting of material financial and non-financial risks.

•  Review the Group’s procedures for detecting and 

preventing fraud, prevention of bribery and corruption and 
ensure arrangements are in place to enable employees to 
raise matters of possible impropriety in confidence.

•  Review the content of the Annual Report and advise 

the Board whether, taken as a whole, it is fair, balanced 
and understandable and provides the information 
necessary for shareholders to assess the Group’s position, 
performance, business model and strategy.

•  Review the engagement, effectiveness and independence 
of the External Auditor, and consider a tender process.

•  Review audit and non-audit services and fees.

•  Review the Terms of Reference annually to ensure all key 
areas are being considered and that the Committee’s 
remit and activities are in line with best practice.  
These were last updated in December 2020.

Audit Committee Activities
To discharge its responsibilities, during the year, the 
Committee has undertaken the following activities:

Financial Statements and Reports
•  Reviewed and approved the External Audit fees for 2020.

•  Reviewed the annual and half-yearly financial reports  

and related statements.

•  Assessed key accounting judgements, cost of capital  

and COVID-19 and Brexit impacts.

•  Discussed an action plan to bring the release date of the 
Annual Report closer to that of the Preliminary Statement.

•  Reviewed all significant matters in relation to the Financial 
Statements and how these have been addressed including:

–  Going Concern – Code Provision 31 requires the 

Directors to explain in the Annual Report how they 
assessed the prospects of the Company, over what 
period and why that period is appropriate.

–  Assesses risk management, risk appetite, internal 

controls, the risk and control reporting structure and 
the ongoing process to review the principal risks of  
the Group. As part of these reviews, consideration  
has been given to the impact of COVID-19.

–  Valuation of assets acquired on the acquisition  

of Raleigh in the year.

–  Carrying value of assets acquired on acquisitions, 
including the inherent sources of estimation 
uncertainty due to the inclusion of future  
cash flows.

External Audit
•  Monitored the independence and ensured the objectivity 
of the External Auditor, approved the Audit Plan for the 
2020 audit, reviewed the performance of the External 
Auditor, considered the re-appointment of Deloitte LLP as 
auditor for 2021 and recommended their re-appointment 
to the Board.

Internal Audit
•  Considered and agreed the strategic and annual Internal 
Audit plan, followed up on management responses 
to Internal Audit findings and recommendations, 
reviewed the effectiveness of RSM and considered 
their re-appointment and engaged RSM to conduct 
a ‘Healthcheck’ of AMS’s control environment and 
assurance framework.

Risk Management
•  Reviewed and considered key risks to the Group, the plans 
and controls to mitigate these risks and scoring criteria.

Effectiveness of External Auditor
An annual performance review of the External Auditor  
is undertaken to assess: 

•  Effectiveness of the audit process.

•  Resource quality – ensuring the right quality and balance 

of audit team resource and that the team provides 
continuity, knowledge and a fresh perspective through 
new team members.

•  Effective communication – ensuring key audit judgements 
are communicated at the earliest opportunity to promote 
discussion and challenge between the External Auditors, 
management and the Committee. Communication 
regarding good practice, changes to reporting 
requirements and accounting standards enables the 
Group to be fully and properly prepared. Timely provision 
of audit papers enables adequate management review, 
Committee consideration and feedback.

•  Scoping and planning – timely provision of the External 

Audit plan and timetable.

•  Fees – ensuring they are transparent, appropriate and 

communicated prior to the commencement of any work 
being undertaken. Variations are challenged at the earliest 
opportunity to enable dialogue and agreement.

•  Auditor independence – the Committee monitors the 
External Auditor’s compliance with ethical guidelines 
and considers their independence and objectivity. The 
Committee received and reviewed written confirmation 
from the External Auditor that there were no relationships 
that, in their judgement, may impact their independence. 
The External Auditor has confirmed that they consider 
themselves independent within the meaning of UK 
regulatory and professional requirements.

64

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Non-Audit Services
The External Auditor may provide non-audit services where 
it is in the Group’s best interests, provided certain criteria are 
met. The External Auditor must not audit their own work, 
make management decisions for the Group, create a conflict 
of interest or find themselves in the role of an advocate for 
the Group. There was one project in 2020 where expenditure 
exceeded the £10,000 threshold for approval by the 
Committee, which was the £22,000 fee for audit related 
assurance services relating to the review of the Interim 
Statements. The Company policy on non-audit services 
complies with the FRC’s 2019 Revised Ethical Standard.

Deloitte LLP has been the External Auditor for 13 financial 
years. A performance, effectiveness and independence 
evaluation lead the Committee to recommend the  
re-appointment of Deloitte LLP as the Group’s External 
Auditor for the next financial year. 

Internal Audit
Internal Audit is delivered by RSM against an agreed plan 
under the guidance of the Committee. It reviews areas  
of potential risk and substantial process improvement and 
provides assurance that key controls are operating effectively 
and consistently. RSM’s findings and recommendations are 
reported directly to the Committee. The Committee:

•  Ensures the function has the necessary resources and 
access to information, employees, the Board and the 
Committee Chairman to enable it to fulfil its mandate.

•  Approves the Internal Auditor appointment  

and termination.

•  Reviews and assesses the Internal Audit work plan  

and receives a report at least twice per year.

•  Reviews and monitors management’s responsiveness  
to the Internal Auditor’s findings and recommendations.

•  Monitors and reviews the effectiveness of controls  
in relation to the overall risk management system.

All reports are discussed with the Committee and the 
External Auditor. Recommendations are considered and 
acted upon. RSM attends Committee meetings twice a year 
and provides an update in writing ahead of each meeting.

In 2020 the Internal Auditor reviewed previous audit reports 
and undertook an internal control ‘Healthcheck’ of AMS’s 
control environment and assurance needs. A separate 
audit was carried out on Risk Management Assurance. The 
recommendations of Internal Audit were accepted by the 
Audit Committee and acted upon. A two-year Internal Audit 
plan was discussed in detail and agreed in December 2020.

The Internal Controls Framework and Risk Management 
Strategy are available on the Company’s Intranet. Policies  
are updated and formally approved by the Committee at  
least once a year.

The Group also calls on the services of external bodies to 
review the controls in certain areas of the Group. The quality 
assurance systems are reviewed by the Group’s Notified 
Bodies, the British Standards Institute (BSI), TÜV Rheinland, 
TÜV Sud, DEKRA Certification GmbH and PCBC.

Risk Management and Internal Controls
The Board, taking guidance from the Committee,  
monitors and reviews all material controls including financial, 
operational and compliance controls. Only reasonable and 
not absolute assurances can be made against material  
loss or misstatement. Key features of the internal control 
systems are:

•  The Group has an organisational structure with clear 

responsibility and accountability. The Board is available  
to hear any individual’s concerns about improprieties.

•  The Board has a schedule of matters reserved for its 

consideration which includes potential acquisitions, capital 
projects, treasury policies, risk management, approval  
of budgets and re-forecasts, Health and Safety,  
Corporate Governance and Environmental, Social  
and Governance (ESG).

•  The Board monitors the activities of the Group through 
monthly management accounts, full-year forecasts, 
and reports on current activities and plans. The Senior 
Management Team also regularly monitors financial  
and operational performance.

•  The Group has set appropriate levels of authorisation 

which must be adhered to.

•  An Enterprise Resource Planning (ERP) system, with 

in-built controls over process and authority, minimising 
manual intervention, is in place in the UK, Netherlands and 
Germany, with equivalent systems in other jurisdictions.

•  The Group operates a ‘whistleblowing’ policy enabling 

individuals to report any concerns confidentially.

Any weaknesses identified in the Group’s internal control 
system are reported to the Committee and corrective actions 
agreed. Creating long-term shareholder value is the reward 
for taking controlled risk. Risk management is crucial to the 
Group’s success and is given a high priority to ensure that 
adequate systems are in place to evaluate and limit  
risk exposure.

The Committee, Board and Management each formally 
review the Risk Register at least twice a year. Risks are 
evaluated for both likelihood and financial impact, helping 
to identify the most significant risks the business faces. 
Actions are agreed to mitigate the risks and progress is 
regularly assessed. The process for identifying, evaluating 
and managing the risks faced by the Group is ongoing 
throughout the year. As part of the External Auditor’s annual 
review process, any key risks and areas of audit focus are  
also identified and agreed with the Committee.

65

OverviewStrategic ReportGovernanceFinancial StatementsRemuneration Report

“  In 2020 the Committee focused on rewarding sustainable 
performance and compliance with best practice, which  
helps to drive value creation for shareholders and supports  
our growth strategy.”

Penny Freer
Chairman of the Remuneration Committee

As a matter of good corporate governance we seek 
shareholder approval for our Remuneration Report,  
which allows our shareholders to express their views 
on the implementation of the Remuneration Policy 

Dear Shareholder,
On behalf of the Board, I am pleased to present the 
Remuneration Report for the year ended 31 December 2020. 
The Remuneration Committee was made up of myself as 
Chairman, Peter Allen and Steve Bellamy. Peter Steinmann 
left the Committee on 10 June 2020 following his retirement 
from the Board at the AGM. Grahame Cook was appointed as 
a Non-Executive Director on 1 February 2021 and joined the 
Committee with immediate effect. The Committee formally 
met three times in 2020.

We remain committed to high standards of corporate 
governance. The report is put to an advisory vote each year 
at the AGM. During the year we engaged with the Group’s 
largest institutional investors and proxy voting agencies 
on various governance matters. Engagement with our 
shareholders and other stakeholders has been invaluable 
and the Committee has taken into consideration the 
feedback received. The Committee also uses an independent 
remuneration consultant to advise on best practice and to 
ensure appropriate disclosures in this Remuneration Report.

In order to deliver the Group’s strategy, as outlined by our 
Strategic Pillars, the Committee believes AMS must continue 
to attract, motivate and retain high calibre talent. The 
Committee therefore must ensure that our remuneration 
policy is appropriate for a successful, growing business  
with over 700 employees in seven countries. It is important  
to ensure our Remuneration Policy is appropriate for  
a business the size and profile of AMS.

Despite the challenges presented by the pandemic, AMS  
met the demands of its healthcare partners and delivered  
a strong set of financial results in difficult trading conditions. 
The impact of COVID-19 was successfully managed in line 
with the guidance we provided to the market. 

.

A resolution will be put to shareholders at the AGM  
on 8 June 2021 asking shareholders to consider  
and approve this Report.

Penny Freer

Chairman of the Remuneration Committee
12 April 2021

Attendance record and tenure in 2020

Member

Penny Freer (Chairman)

Steve Bellamy

Peter Allen

Peter Steinmann (retired 20 June 2020)

Number of meetings held 
during the year when the 
Director was a member

Number of  

meetings attended

Committee  

tenure

3

3

3

1

3

3

3

1

11 years

14 years

7 years

6 years

66

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Remuneration for 2020
The annual bonus awards and Long-Term Incentive Plan (‘LTIP’) vesting in 2020 for the Executive Directors were as follows:

Annual bonus
The performance conditions for the annual bonus for the last financial year were based on the achievement of financial 
targets (Revenue, Adjusted PBT and EPS – accounting for 85% of the total bonus) and personal objectives (accounting for 15%). 
In view of performance, the Committee determined:

•  Adjusted PBT of £13.4 million was below threshold target (£30.3 million), resulting in a Nil award for the financial element.

•  Personal objectives are linked to corporate, financial, strategic and non-financial objectives (see page 72). The Committee 
determined that these objectives were met in full. However there is no bonus for 2020 as financial targets were not met.

•  The Committee made the decision that despite a strong performance in a challenging market disrupted significantly 
by COVID-19 and, in line with best practice in the market, a bonus would not be paid to Executive Directors or Senior 
Management irrespective of the financial performance or achievement of personal objectives.

LTIP
Chris Meredith and Eddie Johnson were granted LTIP awards in April 2017 with performance criteria and weightings as follows:

•  TSR (50%) – the performance period ended on 5 April 2020. The Company ranked between the median and upper quartile 

(18th out of 68 comparators) which resulted in a vesting of 98.9% (49.45% out of 50% vesting). 

•  EPS (50%) – the growth in EPS was calculated over the three financial years to 30 December 2019. The average annual 

growth was 9.45%, above the threshold level of 5% which resulted in a vesting of 47.2% (23.6% out of 50%).

•  Overall across both elements the final vesting result was 73.1%.

The Committee believes these outcomes are a fair reflection of Group performance over the vesting period.

Implementation of policy in 2021
The Committee decided to increase Executive Director salaries in 2021 in line with the workforce with all employees receiving 
a cost of living increase of 1%. This led to the salaries of Chris Meredith and Eddie Johnson increasing to £307,545 and 
£174,275 respectively. The Committee regularly reviews remuneration policy. Having reflected on individual performance 
during 2020 and the impact of COVID-19 it believes there should be the ability to award a bonus in respect of exceptional 
performance relating to personal objectives even if the financial objectives have not been met. Therefore prospectively  
the annual bonus and LTIP schemes for 2021 will apply as follows:

•  Annual bonus opportunity shall be 150% for Chris Meredith and 75% for Eddie Johnson. 85% of the total bonus will be 

based on stretch revenue, adjusted PBT and EPS targets. The balance of 15% will be based on personal objectives where 
exceptional achievement may result in the award of a bonus even if financial objectives have not been achieved.

•  The Committee intends to grant Chris Meredith and Eddie Johnson LTIP awards in April 2021. 

Compliance with the 2018 UK Corporate Governance Code (‘Code’) 
As a large AIM quoted company, AMS has chosen to follow the Code and is compliant in the majority of areas including  
malus provisions in the LTIP and share ownership guidelines (Executive Shareholding Policy). 

The Company does not comply with Provisions 36 (share awards granted for Executive Directors are not subject to a total 
vesting and holding period of five years or more) and 37 (remuneration schemes do not include provisions that would enable 
the Company to recover and/or withhold sums or share awards). A formal policy for post-employment shareholding will be 
considered in 2021. Full details of the share schemes offered to the Executive Directors can be found on pages 70 and 71, 
Provision 38 outlines that pension contribution rates for Executive Directors, or payments in lieu, should be aligned with  
those available to the workforce. The Committee does not consider the current contributions of 10% to be excessive and 
this issue will be addressed for any new appointments. Full details of compliance with the Code is on the Company’s website 
(www.admedsol.com). When determining the Executive Director remuneration policy (‘Policy’) the Committee is aware of  
the Code requirements for clarity, simplicity, risk mitigation, predictability, proportionality and alignment to culture:

Clarity
•  Our Policy is well understood with a clear aim; support the delivery of strategy and promote long-term sustainable growth.

•  To achieve this the Policy aims to be strategically aligned, promotes pay for performance, is competitive in the market and 

provides a commitment to employees to pay fairly and in a clear, transparent and simple way.

•  Each component of remuneration is clearly explained in the Policy table, including its purpose, how it is operated, the 
maximum potential and any relevant performance measures, which are disclosed for shareholders’ consideration.

67

OverviewStrategic ReportGovernanceFinancial StatementsRemuneration Report continued

Simplicity
•  The Policy reflects standard UK market practice with an annual performance bonus and LTIPs.

•  All payments are in the form of cash or AMS shares and no artificial structures are used to deliver remuneration.

Risk
•  The Committee can use its discretion to override the formulaic outcomes of the incentive plans if it is felt appropriate.

•  Malus provisions operate in the LTIP and Deferred Annual Bonus plan (DAB) allowing payments to be adjusted or withheld. 

•  There is an appropriate mix of financial, non-financial and share price measures to avoid undue risk taking.

Predictability
•  Appropriate limits are set out in the Policy and within the respective share scheme rules so outcomes can be predicted.

• 

In operating the Policy, the Committee continually monitors the performance of share scheme awards so that it is aware  
of potential outcomes and forewarned of potential issues.

Proportionality
•  The outcomes of our share schemes are aligned to delivery of strategy and are measured against various metrics.

Alignment of culture
A focus of the Policy is long-term sustainable growth which is reflected in our Care, Fair, Dare values. We voluntarily seek 
advisory shareholder approval for our Remuneration Report and feedback helps inform the Committee’s approach. Specific 
comments on the Policy can be sent to the Company Secretary (companysecretary@admedsol.com).

As an AIM-quoted Company, Advanced Medical Solutions Group plc is not required to comply with the Directors’ 
Remuneration Report regulations requirements under Main Market UK Listing Rules or those aspects of the Companies Act 
applicable to listed companies. The following disclosures are made voluntarily.

The Committee comprises three Non-Executive Directors and the Chairman of the Board. Biographical information on the 
members is set out on pages 52 and 53. They have no personal financial interest in decisions other than as shareholders, no 
conflict of interest from cross-Directorships and no day-to-day involvement in running the business. They do not participate  
in bonus, share option or pension arrangements. 

The Committee, on behalf of the Board and in consultation with the Chief Executive Officer, determines the policy on 
executive remuneration, employment conditions and individual remuneration packages of the Executive Directors and staff 
earning in excess of £100,000 per annum. It administers the share option schemes, determines the design of performance-
related pay schemes, sets targets for such schemes and approves payment under such schemes. The Board has accepted  
the Committee’s recommendations in full. The Terms of Reference of the Committee are available on the Company’s  
website, ‘www.admedsol.com’. The activities the Remuneration Committee undertook in 2020 were:

Month

March

Principal Activities

•  Review of 2019 personal objectives and implications for bonus and Deferred Annual Bonus awards.

•  Discussion on 2020 personal objectives for the Executive Directors and review of 2020 corporate objectives. 

•  Review of 2020 LTIP and share option awards for 2020 (Executive Directors, SMT and key employees).

•  Review of LTIP performance criteria (TSR/EPS), how these are calculated and consideration of holding periods.

•  Review of Gender Pay Report and decision to defer filing.

•  Decision to run the Deferred Share Bonus Scheme twice in 2020 (April and October) due to COVID-19.

October

•  Review of 2020 personal objectives for Executive Directors.

•  Ratification of LTIP and share option awards for 2020 (Executive Directors, SMT and key employees).

•  Ratification of Annual Performance Bonus and Deferred Annual Bonus awards for Executive Directors and SMT.

•  Review of compliance with Executive Shareholding Policy and ratification of 2017 LTIP vesting.

•  Review and approval of Executive Shareholding Policy and Good Leaver delegation rules.

December •  2021 salaries for the Executive Directors and SMT and 2021 personal objectives for the Executive Directors. 

•  Consideration of the bonus structure for 2021, SMT LTIP awards for 2021 and the rules regarding these awards.

•  Review of results of Committee Self Assessment questionnaire. 

•  Reviewed Terms of Reference, Directors’ Expenses Policy and 2021 Remuneration Committee Meeting dates.

68

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Remuneration Policy
The objective of the Policy is to attract, retain and motivate management of the calibre required to develop and implement 
the strategy and enhance earnings over the long-term without paying more than is necessary, having regard to views of 
shareholders and other stakeholders. The choice of financial, non-financial and strategic measures is important, as is the 
exercise of independent judgement and discretion when determining remuneration awards, taking account of Group and 
individual performance and wider circumstances. The Policy aims to conform to best practice as far as reasonably practicable 
and the Committee retains the right to exercise discretion. There are four key aspects to the Policy:

•  Strategically aligned – Aligned with our strategy and culture. Share ownership drives the right long-term behaviour. 

Executive Directors are required to build a significant shareholding aligning their interests with the stakeholders’ interests. 
Design of long-term incentives will be prudent and will not expose shareholders to unreasonable financial risk.

•  Pay for performance – Senior Management remuneration promotes long-term success and reward value creation for 

our stakeholders. Assessment of short-term incentives under the Annual Performance Bonus is made against corporate, 
financial, strategic and other non-financial objectives. A proportion of the bonus is deferred for Executive Directors and 
Senior Management for three-years. Long-term incentives are linked to long-term financial and strategic objectives. 

•  Market competitive – All elements of our remuneration are reviewed regularly to ensure they remain market  

competitive to attract and retain talent, as well as to avoid excessive overpayment.

•  Employee commitment – We are committed to paying our people fairly and in a clear, transparent and simple way.

The Policy supports strategy and promotes long-term sustainable success. Executive remuneration is aligned to purpose 
and the Care, Fair, Dare values are linked to the delivery of the long-term strategy. The Policy enables the use of discretion to 
override formulaic outcomes and to withhold sums or share awards under appropriate specified circumstances. In considering 
reward elements, account will be taken of both Group performance and the performance of each individual Executive 
Director. Discretion can also be used when making grant awards.

The Committee appointed Ellason LLP in 2021 to provide advice on the remuneration of Executives and SMT, having 
previously used Mercer (see details of work carried out by Mercer in 2020 below) . Executive Director remuneration  
consists of basic salary, bonus, LTIPs, health and insurance benefits, and pension contributions. A balance between  
fixed and performance-related remuneration elements is maintained.

Enhanced Shareholding Guidelines
Executive Directors and senior management are expected to accumulate and maintain a significant shareholding. The holding 
requirements for the Executive Shareholding Policy are 200% and 100% of salary respectively for the Executive Directors and 
SMT in order to align their interests with our stakeholders and encourage share ownership. All Executive Directors and SMT 
members met or exceeded the shareholding target in 2020, except the three members who have been with the Company  
for less than five years. If a SMT member does not comply at the end of the five-year period the Committee retains discretion 
to decide on any sanction, which may include a simple ‘warning’ or reduction in the next LTIP grant or a reduction of  
bonus opportunity.

Mercer was engaged in April 2020 to review LTIP performance criteria, vesting and best practice in the market in light of the 
impact of COVID-19. Mercer was the only advisor who provided material assistance to the Committee during 2020 as below:

Advisors

Appointment and selection

Other services provided 

Fees for Committee assistance

Mercer LLC

Appointed to provide ongoing advice to the 
Committee on various remuneration matters

Advice on LTIP performance criteria, 
vesting and best practice

£Nil

Consideration of Employment Conditions elsewhere in the Group
The Committee considers the general basic salary increase for the broader employee population when determining the 
annual salary increases and remuneration of Executive Directors. The cost of living increase for the 2020 financial year  
was 1.5% for all Directors, SMT and the broader employee population. No further increase was considered to be required  
for the Executive Directors. The Committee will review Executive Director and Non-Executive Director salaries against  
industry benchmarks during 2021.

Statement of Voting at General Meeting
At the 2020 AGM the percentages of votes cast ‘for’, and ‘against’ in respect of the Directors’ Remuneration Report were:

Resolution

Number of shares voted

Votes cast ‘for’

Votes cast ‘against’

To approve the Directors’ Remuneration Report

112,770,820

98.31%

1.69%

69

OverviewStrategic ReportGovernanceFinancial StatementsRemuneration Report continued

Overview of Directors’ and Senior Management Remuneration Policy

Element of 
remuneration

Purpose and how it 
supports strategy

How the element operated 
and maximum opportunity

Framework used to  
assess performance

Base Salary

To provide competitive 
fixed remuneration.

To attract, retain and 
motivate Executive 
Directors and Senior 
Management of the  
right calibre to deliver the 
Company’s strategy and 
to provide a core level  
of reward for the role.

In line with the Policy salary levels are 
set taking into account experience, 
responsibilities and performance, 
both from an individual and business 
perspective and from utilising external 
market data (benchmarking).

Salaries are reviewed annually with 
changes effective from 1 January. Current 
salaries of the Executive Directors are set 
out on page 67. A review was last carried 
out in December 2020. 

Where there is a change in responsibility, 
progression in the role, change in size 
or structure of the Group or increased 
experience of the Executive Director  
or member of Senior Management,  
the Committee retains the discretion  
to award a higher increase than the 
standard increase for the UK workforce.

Benefits

To provide a competitive 
level of benefit provision.

Executive Directors and their families 
receive private medical insurance. No 
maximum cost.

N/A.

Annual 
Performance 
Bonus

To drive and reward 
performance against 
annual financial and 
operational goals which 
are consistent with the 
medium to long-term 
strategic needs of  
the business.

Executive Directors are entitled to receive 
an Annual Performance Bonus to be 
determined by the Committee based on 
the Group’s financial performance and 
the achievement of specific personal 
targets set by the Committee.

For Executive Directors, both financial 
and non-financial measures are used. 
Financial targets are set against Group 
revenue, PBT and EPS (85%), personal 
objectives are set and an assessment  
is made based on Care, Fair, Dare (15%). 

In 2020 as the Financial thresholds were 
not met there was no bonus payable. The 
underpin has been removed from 2021 
to allow the Committee a greater level of 
discretion when determining the payment 
of a bonus in respect of personal 
objectives.

The maximum percentages of salary 
achievable are set out on page 67.

Senior Management receive up to 50% 
of salary in bonus based on financial 
performance targets (77%) and personal 
objectives and performance against  
Care, Fair, Dare (23%). 

Business need may alter future bonus 
measures or weightings.

Deferred 
Annual Bonus 
(DAB)

Provides mechanism 
to exercise malus 
provisions.

The DAB requires Executive Directors and 
SMT to defer up to 25% of their Annual 
Performance Bonus for three years. 

N/A.

The DAB includes malus provisions  
which are laid out on page 71.  
There is no provision for clawback.

Deferred 
Share Bonus 
Plan (DSB)

To align the interests  
of all employees  
with shareholders,  
to incentivise long-term 
value creation and to  
act as a retention tool.

The DSB is available to all employees and 
allows investment of bonus and/or salary 
into shares. It also allows for the provision 
of matching (free) shares if the shares are 
held for a set period.

N/A.

70

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Element of 
remuneration

Purpose and how it 
supports strategy

How the element operated 
and maximum opportunity

Framework used to  
assess performance

Long-Term 
Incentive 
Plan (LTIP)

To align the interests 
of the Executive 
Directors and SMT with 
shareholders and to 
incentivise long-term 
value creation.

Pension

To provide a 
market competitive 
remuneration package  
to enable the recruitment 
and retention of 
Executive Directors and 
Senior Management.

No shares shall vest from the proportion 
of the Award determined by reference 
to the AIM Healthcare Share Index if 
the Company is ranked below median. 
Awards vest on a sliding scale from 25%  
to 100% for performance from median  
to upper quartile.

Performance against EPS will be based 
on the percentage increase in the 
Group’s EPS over a three-year period 
commencing on 1 January of the year in 
which the Award is made. Awards vest on 
a sliding scale from 25% to 100% for an 
average annual EPS growth rate over the 
vesting period of a minimum of 5% rising 
to 20%. No awards will be made  
for an average annual growth rate  
below the minimum.

The Committee has flexibility to make 
adjustments to performance conditions 
to ensure the Award achieves its purpose. 
Vesting is subject to the Committee being 
satisfied that the Group’s performance 
on these measures is consistent with the 
performance of the business.

N/A.

The LTIP permits an annual grant  
that vests subject to performance  
and employment. 

Under LTIP rules, the maximum annual 
award is 200% of salary. Details of the 
award levels for 2020 are set out below. 
Awards under the LTIP may be granted 
in the form of nil-cost options or cash 
(where they cannot be settled in shares). 
Awards have a £1 consideration.

50% of the Award is based on the Total 
Shareholder Return (TSR) performance 
compared with the AIM Healthcare Share 
Index over the vesting period and 50% of 
the Award is determined by the growth 
in the average Earnings Per Share (EPS) 
per year of the Group over a three-year 
period. The calculation analyses the 90 
dealing day period to the date of grant 
measured against the 90 dealing day 
period prior to the three-year anniversary 
following the date of grant.

The 2014 LTIP scheme introduced malus 
provisions which are laid out below. 
There is no provision for clawback.

Executive Directors contribute up to  
10% of salary into a defined contribution 
plan with the Group contributing  
a fixed 10%. All other UK employees 
contribute a minimum of 3% which is 
matched by a Company contribution of 
6%. An employee may substitute pension 
contributions for salary if they are 
impacted by limitations on the size  
of individual personal pension funds.

It is intended that any new Executive 
Directors will have a pension in line  
with the workforce.

Malus provisions – 2014 LTIP/DAB
The 2014 LTIP and DAB incorporate malus provisions. The Committee may, in its absolute discretion, resolve to vary an Award 
in the event that any of the Financial Statements or results for the Company, or for any Group Company, are materially restated 
(other than restatement due to a change in accounting policy or to rectify a minor error) or if, in the reasonable opinion of the 
Committee and following consultation with the relevant employing Group Company, a participant has deliberately misled the 
management of the Company and/or the market and/or the Company’s shareholders regarding the financial performance 
of any Group Company or any Subsidiary, or a participant’s actions amount to serious misconduct or conduct which causes 
significant financial loss for the Company, any Group Company and/or the participant’s Business Unit. If it is determined that 
the malus provision applies then the number of shares comprised in an Award that are not vested and/or vested shares in the 
case of an unexercised Option should be reduced (to Nil if appropriate). 

71

OverviewStrategic ReportGovernanceFinancial StatementsRemuneration Report continued

Directors’ Emoluments – Single Figure of Remuneration (2019 and 2020)

Salary  
and fees

Annual 
Performance 
Bonus

Deferred  
Bonus

LTIPs  
vested

Gains on  
DSBs vested1

Benefits

Pensions

Total 
Remuneration

2020 
£’000

2019 
£’000

2020 
£’000

2019 
£’000

2020 
£’000

2019 
£’000

2020 
£’000

2019 
£’000

2020 
£’000

2019 
£’000

2020 
£’000

2019 
£’000

2020 
£’000

2019 
£’000

2020 
£’000

2019 
£’000

Chris Meredith

Eddie Johnson

305

173

300

170

Peter Allen

Steve Bellamy

Penny Freer

Peter Steinmann2

75

45

45

19

74

44

44

38

Total

662

670

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

192

426

41

92

–

–

–

–

–

–

–

–

9

33

–

–

–

–

13

58

–

–

–

–

233

518

42

71

1

1

–

–

–

–

2

1

1

–

–

–

–

2

30

17

–

–

–

–

30

17

537

265

770

338

–

–

–

–

75

45

45

19

74

44

44

38

47

47

986 1,308

1.  Gains on DSBs vested is based on the share price at vesting date. Details of the DSB can be found on page 70.
2.  Peter Steinmann retired on 10 June 2020.

The table above summarises the payments made and amounts earned by the Executive and Non-Executive Directors for 
the 2019 and 2020 financial years. The fees for the Chairmen of the Audit Committee and Remuneration Committees (Steve 
Bellamy and Penny Freer) include a fee of £3,000 for chairing a Committee. No Annual Performance Bonus was payable for 
2019 and 2020 and as a result the Deferred Annual Bonus scheme was not utilised. The Executive Directors were granted 
LTIPs as detailed on page 73. All Directors have confirmed that they have not received remuneration save as disclosed above. 

Salaries and Fees
Details of 2021 salaries for the Executive Directors are outlined on page 67 and prior year in the table above.

Annual Performance Bonus and Deferred Annual Bonus
Details of the Annual Performance Bonus and Deferred Annual Bonus are outlined on page 70. 

The personal objectives for the Executive Directors for the year ended 31 December 2020 included progress in developing 
new products, successful integration of acquisitions and improving working capital ratios. The table below summarises 2020 
performance against the targets:

Performance Measures

Group revenue

Adjusted Profit Before Tax

Weighting

28.33%

28.33%

Adjusted fully diluted Earnings Per Share

28.33%

Personal objectives/values assessment

15.0%

Total

100.0%

Threshold  

£m

114.9

30.3

11.0

Target  
£m

118.4

31.3

11.39

Stretch  

£m

Achievement  

2020 result  

£m

(% of maximum)

124.3 Below threshold

32.8 Below threshold

11.96 Below threshold

Committee assessed that the Executive 
Directors fully achieved their objectives.

Maximum

0.0%

0.0%

0.0%

15.0%

0.0%

In 2020 threshold was not achieved in any financial criteria and therefore no bonus is payable for 2020. If the minimum profit 
threshold had been met then 22.5% of salary would have been payable to Chris Meredith and 11.5% to Eddie Johnson relating 
to personal objectives, as well as 8.75% and 4.375% of salary respectively relating to the delivery of threshold profit. 2021 
objectives are commercially sensitive and not detailed in this Report. 2020 bonus payments in respect of 2019 were  
as follows:

Director

Chris Meredith

Eddie Johnson 

Bonus paid in 2020 
(2019 Financial Year)

Percentage of salary  

Deferred 

(total bonus)

Maximum %  

of salary

£Nil

£Nil

£Nil

£Nil

0.0%

0.0%

150%

75%

72

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Vesting of LTIPs for the year ended 31 December 2020
Details of the LTIP performance conditions for the LTIPs granted on 6 April 2017 which vested on 6 April 2020 are shown  
on page 67. The value of the vesting shown in the Directors’ Emoluments table on page 72 is calculated by multiplying  
the number of shares from the Award that vested by the share price on the vesting date.

Directors’ Interests in the Long-Term Incentive Plan (LTIP)
On 14 April 2020 the Committee approved LTIP awards as outlined below. Eddie Johnson was awarded 25% above his 
indicated award level to reflect strong performance and that his remuneration package is towards the lower end of the market. 

Director

Type of Award

Basis of grant 
awarded

Share price at  

Number of  

date of grant (£)

shares granted

Face value  
of grant (£)

Vesting determined  
by performance  

over 3 years

Chris Meredith

Nil-cost option

200% of salary

Eddie Johnson

Nil-cost option

100% of salary

2.39

2.39

254,812

72,197

609,000

172,550

See page 71

See page 71

Outstanding Share Awards – Maximum under the LTIP

Director

Chris Meredith

Eddie Johnson

 As at 1  

January 2020

Exercised 
in the year

Issued in  
the year

Lapsed in  
the year

As at 31 
December 
2020

Market price at  
date of grant (p)

First vesting date

146,939

129,628

109,571

90,344

182,510

–

34,235

28,126

23,775

19,603

38,783

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

254,812

–

–

–

–

–

72,197

–

-

29,475

–

–

–

–

–

6,396

–

–

–

146,939

129,628

80,096

90,344

182,510

254,812

34,235

28,126

17,379

19,603

38,783

72,197

151.50

10 September 2018 (vested)

184.60

246.69

308.00

328.75

239.00

132.00

184.60

246.69

308.00

328.75

239.00

18 April 2019 (vested) 

6 April 2020 (vested)

13 April 2021

24 April 2022

14 April 2023

2 April 2018 (vested)

18 April 2019 (vested) 

6 April 2020 (vested)

13 April 2021

24 April 2022

14 April 2023

Chris Meredith and Eddie Johnson both exercised Nil LTIPs in 2020 (2019: Nil). Awards have no performance re-testing facility.

Approach to Remuneration of Executive Directors at the time of Recruitment
When appointing an Executive Director the Committee may utilise all existing remuneration components. Salary will reflect 
experience, skills, market data and current salary. They will be eligible for a personal pension, medical insurance and share 
schemes. In line with the Code, it is the intention that pension contributions will be at a rate available to the wider workforce. 

Non-Executive Directors
Non-Executive Directors are appointed under arrangements that may be terminated by either party on six months’ notice. 
Their fees are determined by the Executive Directors, taking into account the time and responsibility of the role. They  
receive travel expenses, do not participate in incentive arrangements and have confirmed they have not received any  
other remuneration in 2020 save as disclosed on page 72. Further details of Non-Executive Director fees are below:

Element of 
remuneration

Purpose and how it  
supports strategy

How the element operated  
and maximum opportunity

Non-Executive 
Director fees.

Reflects time 
commitments and 
responsibilities of  
each role.

There is no maximum annual increase. The Board  
is guided by the market and broader employee 
population. On occasion they may need to recognise 
an increase in the scale or scope of the role. Fees 
have not been increased in 2021 pending a review 
which will be carried out during the year. 

Framework used to  
assess performance

Non-Executive Directors do 
not participate in variable pay 
arrangements and do not 
receive retirement benefits.

73

OverviewStrategic ReportGovernanceFinancial StatementsRemuneration Report continued

Service Agreements
Executive Director service contracts are not fixed term, are terminable by either party giving not less than 12-months’ written 
notice and can be viewed at the Company’s registered office and at the AGM. The Committee reviews the contractual terms 
for new Executive Directors to ensure they reflect best practice. Details of the service contracts are as follows:

Executive Director

Chris Meredith

Eddie Johnson

Non-Executive Directors

Peter Allen

Steve Bellamy

Penny Freer

Grahame Cook

Date of Contract

3 May 2005

1 January 2019

4 December 2013

1 February 2007

1 March 2010

1 February 2021

Unexpired Term (months)  
or Rolling Contract

Rolling Contract

Rolling Contract

Rolling Contract

Rolling Contract

Rolling Contract

Rolling Contract

Notice Period 
(months)

12

12

6

6

6

6

Policy on Payment for Loss of Office – Executive Directors
The Committee considers individual cases of early termination and determines compensation on a case-by-case basis. There 
are no special provisions in the event of loss of office or for payment in lieu of notice (PILON). If such circumstances were to 
arise, the Executive Director would have no claim against the Company for damages or any other remedy in respect of the 
termination. The Committee would apply principles of mitigation to any payment made to a departing Executive Director.

Whilst the Committee retains overall discretion for ‘Good Leaver’ status, it typically defines a ‘Good Leaver’ for the Annual 
Performance Bonus and 2014 LTIP as retirement, ill health or injury, disability, redundancy and the employing company 
ceasing to be under the control of the Group. The 2014 DAB defines a ‘Good Leaver’ as ceasing to be a Director or employee 
of a Group Company where that individual is not a ‘Bad Leaver’. A ‘Bad Leaver’ is defined as a Director or employee leaving  
the business due to the Financial Statements requiring restatement. Final treatment is subject to the Committee’s discretion.

No payments were made to past Directors or for loss of office during the year ended 31 December 2020. 

Event

Timing of vesting/award

Calculation of vesting/payment

Bonus/DAB
Good Leaver

Annual Performance Bonus payment would be 
negotiated as part of the leaving arrangements  
(at the discretion of the Remuneration Committee).

No automatic entitlement to Annual Performance  
Bonus on a pro-rata basis – it is at the discretion  
of the Remuneration Committee.

Unvested Deferred Annual Bonus share awards vest at 
the normal vesting date (or earlier at the Remuneration 
Committee’s discretion).

Bad Leaver

Not applicable.

Individuals lose the right to their Annual Performance 
Bonus and unvested Deferred Annual Bonus shares.

Change  
of control

Annual Performance Bonuses are paid and unvested 
Deferred Share Bonus shares vest on the date of change 
of control notification to the Executive Directors.

Annual Performance Bonus is paid to the extent that 
performance conditions have been satisfied and are  
pro-rated to the effective date of change of control.

LTIP
Good Leaver

On normal vesting date (or earlier at the Remuneration 
Committee’s discretion).

Unvested awards vest to the extent that performance 
conditions have been satisfied and are reduced pro-rata 
to account for any part of the vesting period remaining.

Bad Leaver

Unvested awards lapse on cessation of employment.

Unvested awards lapse on cessation of employment.

Change  
of control

Unvested awards vest on the date of notification to the 
Executive Directors regarding the change of control.

Unvested awards vest and a pro-rata reduction applies 
for the proportion of the vesting period not served.

Upon exit or change of control Deferred Share Bonus (DSB) awards will be treated in line with the DSB plan rules. If 
employment is terminated by the Company an Executive Director may have a legal entitlement to additional amounts, which 
would need to be met. The Committee retains discretion to settle other amounts reasonably due to the Executive Director.

74

Advanced Medical Solutions Group plc Annual Report & Accounts 2020The Committee may approve new contractual arrangements with departing Executive Directors including (but not limited  
to) settlement and/or consultancy arrangements which will be used sparingly and only where it is in the best interests  
of the Company and shareholders. There are no agreements between the Group and its Directors or employees for loss  
of office or employment (whether through resignation, purported redundancy or otherwise) which may occur as a result  
of a takeover bid.

Statement of Directors’ Shareholdings and Share Interests

Director

Beneficially  
owned1 at 
31 December 2019

Beneficially  
owned1 at 
31 December 2020

Outstanding 
LTIP awards at 
31 December 2020 

Outstanding 
DAB awards at 
31 December 2020

Outstanding  
share awards  
under DSB at  

31 December 2020

Shareholding  
as a % of Issued 
Share Capital at 
31 December 2020

Chris Meredith

1,514,804

1,515,241

Eddie Johnson

Peter Allen

Penny Freer

98,787

50,000

13,888

Steve Bellamy

100,000

118,938

50,000

13,888

100,000

884,329

210,323

–

–

–

57,977

10,854

–

–

–

56,609

40,647

–

–

–

0.70%

0.05%

–

–

–

1. 

Includes all shares beneficially held by the Executive Director (or their spouse and children) and vested DSBs.

Executive Directors are required under the Executive Shareholding Policy to hold shares equivalent in value to 200% of pre-tax 
annual salary. Compliance with this policy as at 31 December 2020 is shown below, using the share price as at that date:

Director

Shares 
held1

Vested 
DSBs

 LTIPs (50% of vested/
unexercised LTIPs)

DAB 
Awards

Total Shares

 Shareholding 
target (£)

Shareholding 
value (£)

% holding  
vs salary

Chris Meredith 1,480,127

35,114

178,332

57,977

1,751,550

609,000

4,256,267

Eddie Johnson

19,044

99,894

39,870

10,854

169,662

345,100

412,279

1,397%

239%

1.  Beneficially held by the Executive Director (or their spouse and children).

CEO Total Remuneration
The total remuneration figure for the Chief Executive Officer during each of the last five financial years is shown below.  
Total remuneration includes salary, Annual Performance Bonus, gains on DSBs in that year and LTIP awards vesting in the year. 
The Annual Performance Bonus and LTIP vesting level as a percentage of the maximum opportunity is shown for each year.

Year ended 31 December

Total remuneration (£’000)

Annual Bonus (% of maximum)

LTIP vesting (% of maximum)

Relative Importance of Spend on Pay

2016

784

72.5%

50%

2017

1,040

82.6%

76.9%

Year ended 31 December

Staff costs

Dividends1

Tax

Profits for the year attributable to owners of the parent

1.  The dividend figures relate to amounts payable in respect of the prior year.

2018

896

50.6%

87.3%

 2019  
(£m)

33.2

3.0

5.4

18.9

2019

770

0%

2020

537

0%

90.3%

73.1%

 2020  
(£m)

35.8

3.4

1.5

8.6

Change  

%

8%

11.6%

-71.8%

-54.7%

£1,043,000 (2019: £1,026,000) of staff costs relate to pay for the Directors, of which £590,000 relates to the highest paid 
Director (2019: £568,000). Total pension contributions were £1,349,000 (2019: £1,309,000) and for the highest paid  
Director £30,000 (2019: £30,000).

During 2020, distributions to shareholders included a dividend of £2,256,000 paid on 14 June 2020 (2019: £1,931,000)  
and £1,081,000 paid on 23 October 2020 (2019: £1,074,000). It is proposed that a dividend of 1.20p per share be paid  
on 18 June 2021. Further details are provided in Note 14 on page 113. 

75

OverviewStrategic ReportGovernanceFinancial StatementsRemuneration Report continued

Private Healthcare
Executive Directors and other senior employees are entitled to private healthcare and permanent health insurance.

Share Options
Employees may be granted share options under the 2019 Share Option Plan (SOP). Options granted under the SOP are not 
offered at a discount. The exercise of options is conditional on performance conditions, normally after the third anniversary  
of the date of grant and no later than the tenth anniversary of grant. Full details are included in Note 29 on pages 126 to 131. 

The SOP allows employees to be granted approved or unapproved options. Under the approved part of the SOP, UK 
employees can receive up to £30,000 of shares by market value of the shares on the grant date and benefit from the  
growth in value of those shares.

Share Performance – 2020
The opening share price for 2020 was 296p and the closing price, on the last trading day of the year, was 243p. The range 
during the year was 307.5p (high) and 192p (low) (Source: Daily Official List of the London Stock Exchange).

Five-year Share Performance
For the five-year period ending 28 February 2021, the Advanced Medical Solutions Group plc share price outperformed the 
FTSE All-Share Index by 26% and FTSE All-Share Health Care Index by 20%. It underperformed the FTSE Small Cap Index by 
12% and FTSE AIM All-Share Index by 34%.

250

200

150

100

50

)

0
0
1
o
t
d
e
s
a
b
e
r
(
e
c
i
r
p
e
r
a
h
S

  AMS

  FTSE AIM All Share

  FTSE Small Cap

  FTSE All Share

  FTSE All Share Health Care

0

2016

2017

2018

2019

2020

2021

For the five-year period ending 28 February 2021, the Advanced Medical Solutions Group plc Total Shareholder Return (TSR), 
share price growth plus reinvested dividends, outperformed the FTSE All-Share Index by 7%, FTSE All-Share Health Care Index 
by 1% and FTSE Small Cap Index by 32%. It underperformed the FTSE AIM All-Share Index by 43%.

) 250
0
0
1
o
t
d
e
s
a
b
e
r
(

200

150

n
r
u
t
e
r

l

r
e
d
o
h
e
r
a
h
s

l

a
t
o
T

76

100

50

0

2016

2017

2018

2019

2020

2021

  AMS

  FTSE AIM All Share

  FTSE Small Cap

  FTSE All Share

  FTSE All Share Health Care

Advanced Medical Solutions Group plc Annual Report & Accounts 2020 
 
 
 
 
 
 
 
 
Directors’ Report

For the year ended 31 December 2020

This Directors’ Report includes disclosures required under the Companies Act 2006, the Large and Medium-sized  
Companies and Groups (Accounts and Reports) Regulations 2008 and the 2018 UK Corporate Governance Code (Code). 
Additional information can be located as follows:

Disclosure

Location

Principal activities, business review and  
future developments

Throughout the Strategic Report – pages 8 to 49

Results

Financial Statements – pages 82 to 132

Corporate Governance

Corporate Governance Report – pages 56 to 62

Directors’ remuneration including Directors’  
interest in the share capital of the Company

Remuneration Report – pages 66 to 76

Principal Risks and Uncertainties

Principal Risks and Uncertainties – pages 46 to 49

Financial instruments and risk management

Research and development activities

Note 24 to the Financial Statements – pages 122 to 124 and in the  
Strategic Report – pages 46 to 49

Value creation – page 2 and in the Strategic Report – pages 8 to 49.  
Financial review on pages 44 and 45

Shareholder, employee and stakeholder engagement

Stakeholder Engagement Report – pages 30 to 35

Sustainability and Environmental, Social and 
Governance reporting (ESG), Health and Safety

ESG Report – pages 36 to 43

Key Performance Indicators

Key Performance Indicators – pages 24 and 25

Company’s capital structure

Group Statement of Changes in Equity – page 86 and in the  
Financial Statements – Note 27 on page 125

Long Term Incentive Plan and share schemes

Remuneration Report – pages 66 to 76

Events after the balance sheet date

Financial Statements – Note 32 on page 132

Significant subsidiary undertakings

Financial Statements – Note 3 on pages 137 and 138

Non-Financial Reporting Statement

Page 35

Dividends
The Group made a profit before tax for the year to 31 December 2020 of £10.1 million (2019: £24.3 million). The Directors 
are recommending a final dividend of 1.20p per share (2019: 1.05p per share). The final dividend will, subject to shareholders’ 
approval, be paid on 18 June 2021 to shareholders on the register at the close of business on 28 May 2021. This would make a 
total dividend of 1.70p for the full year (2019: 1.55p). The Board will continue to review the Group’s dividend policy, with future 
distributions reflecting the cash generation and capital needs of the Company.

Capital Structure
The Group has an undrawn unsecured £80 million credit facility provided jointly by NatWest and HSBC which is in place until 
December 2023. The facility carries an annual interest rate of LIBOR or EURIBOR plus a margin that varies between 0.60% 
and 1.70% depending on the Group’s net debt to EBITDA. Ordinary Shares are admitted to, and traded on, the Alternative 
Investment Market (AIM), a market operated by the London Stock Exchange. Further information regarding the Company’s 
share capital, including movements during the year, are set out in Note 27 to the Financial Statements on page 125. 

Going Concern
The Directors continue to adopt the going concern basis in preparing the Financial Statements. Details of going concern  
can be found on page 61 and in the Notes forming part of the Financial Statements on page 97.

Share Capital and Issue of Ordinary Shares
At 31 March 2021 the Group’s issued share capital is set out below:

Ordinary Shares of 5p each

Number

215,473,287

£000

10,769

% of Issued 
Share Capital

100

77

OverviewStrategic ReportGovernanceFinancial StatementsDirectors’ Report continued

Substantial Shareholdings
Details of the interests in voting rights in the Company’s shares with substantial interests of 3% or more in the Ordinary Share 
capital of the Company as at 31 March 2021, in accordance with the Disclosure and Transparency Rules:

Octopus Investments Limited

AXA SA

Canaccord Genuity Group Inc

Charles Stanley Group

Investec Group

Groupama

AEGON

31 March 2021

% of Issued 
Share Capital

24,490,812

12,491,210

10,078,085

9,891,587

9,787,571

7,317,749

6,937,851

11.37

5.80

4.68

4.59

4.54

3.40

3.22

As at 12 April 2021 one change in these shareholdings has been notified. AXA SA have crossed below the 5% threshold  
and hold 10,645,216 shares (4.94% of the issued share capital).

Re-election of Directors
The Chairman has determined that each Director demonstrates commitment to their role and displays effective performance 
and is recommending the re-election of all Directors seeking to remain on the Board. AMS has elected to comply with 2018 
Code Provision 18 and therefore all Directors will retire and shall stand for re-election at the AGM to be held on 8 June 2021, 
with the exception of Steve Bellamy who will retire in accordance with the succession plan outlined on page 56.

The Board has procedures for Directors’ conflicts of interest. Only Directors who have no interest in the matter under 
consideration are able to take the relevant decision. The Board will report annually on the Company’s procedures for ensuring 
that the Board’s power of authorisation in respect of conflicts of interest operated effectively. None of the Directors had any 
conflicts of interest during or at the end of the year in any contract relating to the business of the Company or its subsidiaries.

Directors’ and Officers’ Liability Insurance
Insurance cover is in force in respect of the personal liabilities which may be incurred by Directors and Officers of the 
Company in the course of their service with the Group, as permitted by the Companies Act 2006. No cover is provided  
in respect of any fraudulent or dishonest act.

Employees – Equal Opportunities and Development
AMS is an equal opportunities employer committed to eliminating all forms of discrimination and to giving fair and equal 
treatment to all employees and job applicants. An Equality, Diversity and Inclusion Policy, to reflect best practice in this  
area, is in force. Further detail on this area can be found in our ESG Report on pages 36 to 43.

Annual General Meeting
The AGM will be held at 11.00 am on 8 June 2021, in line with the UK Government’s latest guidelines on COVID-19.  
Further details are outlined in the AGM Notice.

Directors’ Responsibilities Statement
The Directors are responsible for preparing the Annual Report and Financial Statements in accordance with applicable law 
and regulations. Company law requires the Directors to prepare Financial Statements for each financial year. Under that law 
the Directors are required to prepare the Group Financial Statements in accordance with International Financial Reporting 
Standards (IFRS) as adopted by the European Union and Article 4 of the International Accounting Standard Regulations and 
have elected to prepare the Parent Company Financial Statements in accordance with United Kingdom Generally Accepted 
Accounting Principles (United Kingdom Accounting Standards and applicable law including FRS 101 ‘Reduced Disclosure 
Framework’). Under company law the Directors must not approve the accounts unless they are satisfied that they give  
a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period.

In preparing the Parent Company Financial Statements the Directors are required to:

•  Select suitable accounting policies and then apply them consistently.

•  Make judgements and accounting estimates that are reasonable and prudent.

•  State whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed  

and explained in the Financial Statements.

•  Prepare the Financial Statements on the Going Concern basis unless it is inappropriate to presume that the Company  

will continue in business.

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Advanced Medical Solutions Group plc Annual Report & Accounts 2020In preparing the Group Financial Statements, IAS 1 requires that Directors:

•  Properly select and apply accounting policies.

•  Present information, including accounting policies, in a manner that provides relevant, reliable, comparable  

and understandable information.

•  Provide disclosures when compliance with specific requirements in IFRS is insufficient to enable users to understand the 
impact of particular transactions, other events and conditions on the entity’s financial position and financial performance.

•  Assess the Group’s ability to continue as a going concern.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Company and enable them 
to ensure that the Financial Statements comply with the Companies Act 2006. They are also responsible for safeguarding 
the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other 
irregularities. The Directors are responsible for the maintenance and integrity of the corporate and financial information 
included on the Company’s website. Legislation in the United Kingdom governing the preparation and dissemination  
of Financial Statements may differ from legislation in other jurisdictions.

Responsibility Statement
We confirm that to the best of our knowledge:

•  The Financial Statements, prepared in accordance with the relevant financial reporting framework, give a true and fair 
view of the assets, liabilities, financial position and profit or loss of the Company and the undertakings included in the 
consolidation taken as a whole.

•  The Strategic Report and Directors’ Report include a fair review of the development and performance of the business  
and the position of the Company and the undertakings included in the consolidation taken as a whole, together with  
a description of the principal risks and uncertainties that they face.

•  The Annual Report and Financial Statements, taken as a whole, are fair, balanced and understandable and provide  

the information necessary for shareholders to assess the Group’s performance, business model and strategy.

Auditor
Each of the persons who is a Director at the date of approval of this Annual Report confirms that:

•  So far as the Director is aware, there is no relevant audit information of which the Company’s Auditor is unaware.

•  The Director has taken all the steps that he/she ought to have taken as Director in order to make himself/herself  
aware of any relevant audit information and to establish that the Company’s Auditor is aware of that information.

This confirmation is given and should be interpreted in accordance with the provisions of Section 418 of the  
Companies Act 2006.

Deloitte LLP has expressed their willingness to continue in office as Auditor and a resolution to re-appoint them  
will be proposed at the forthcoming Annual General Meeting.

The Directors’ Report has been approved by the Board and authorised for issue.

Owen Bromley
Company Secretary
12 April 2021

79

OverviewStrategic ReportGovernanceFinancial StatementsLiving by our values:

Care

Caring about the work we undertake and the real life differences  
we can make

AMS performed well in 2020, both operationally and financially, despite 
severe COVID-19 disruptions which caused a temporary downturn in  
the demand for our products. AMS has focused on the health, safety and 
well-being of the employee base and maintaining supply to hospitals and 
other healthcare providers to ensure our products continue to help with 
patients and clinicians. Our robust balance sheet allowed us to benefit key 
stakeholders, enabling us to pay full salary to furloughed employees, to 
repay UK furlough support and to maintain dividends for our shareholders. 
We continue to invest in R&D and look to leverage our cash position with 
strategically-aligned acquisitions to create quality outcomes for our patients, 
clinicians and partners, whilst making a positive impact on our communities.

    For more information see Our Values on  

pages 42 and 43

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Advanced Medical Solutions Group plc Annual Report & Accounts 2020Financial Statements

Financial 
Statements

82  

Independent Auditor’s Report

92   Consolidated Income 

Statement

92   Consolidated Statement  

of  Comprehensive Income

93   Consolidated Statement 
of Financial Position

94    Consolidated Statement 
of Changes in Equity

96   Consolidated Statement  

of Cash Flows

97   Notes Forming Part of the 
Condensed Consolidated 
Financial Statements

133  Company Statement  

of Financial Position

134  Company Statement  

of Changes in Equity

135  Notes to the Company 

Financial Statements

140  Five Year Summary

140  Alternative Performance 

Measures

141   Advisors

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OverviewStrategic ReportGovernanceIndependent Auditor’s Report

to the Members of Advanced Medical Solutions Group plc

1.  Opinion

In our opinion:
• 

the Financial Statements of Advanced Medical Solutions Group plc (the ‘Parent Company’) and its subsidiaries  
(the ‘Group’) give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at  
31 December 2020 and of the Group’s profit for the year then ended;

• 

• 

the Group Financial Statements have been properly prepared in accordance with International Accounting Standards  
in conformity with the requirements of the Companies Act 2006;

the Parent Company Financial Statements have been properly prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice, including Financial Reporting Standard 101 “Reduced Disclosure 
Framework”; and

• 

the Financial Statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the Financial Statements which comprise:

• 

• 

• 

• 

• 

• 

• 

the Consolidated Income Statement;

the Consolidated Statement of Comprehensive Income;

the Consolidated and Parent Company Statements of Financial Position;

the Consolidated and Parent Company Statements of Changes in Equity;

the Consolidated Cash Flow Statement;

the related Consolidated Financial Statement Notes 1 to 32; and

the related Parent Company Financial Statement Notes 1 to 7.

The financial reporting framework that has been applied in the preparation of the Group Financial Statements is applicable 
law, and international accounting standards in conformity with the requirements of the Companies Act 2006. The financial 
reporting framework that has been applied in the preparation of the Parent Company Financial Statements is applicable law 
and United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” (United Kingdom Generally 
Accepted Accounting Practice).

2.  Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the Financial 
Statements section of our report. 

We are independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant  
to our audit of the Financial Statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard  
as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

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Advanced Medical Solutions Group plc Annual Report & Accounts 20203.  Summary of our audit approach

Key audit matters

The key audit matters that we identified in the current year were:

•  Revenue recognition;

•  Acquisition accounting;

•  Carrying value of goodwill related to Sealantis Limited; and

•  Going concern.

Within this report, key audit matters are identified as follows:

!  Newly identified

 Similar level of risk

Materiality

Scoping

Significant changes  
in our approach

The materiality that we used for the Group Financial Statements was £1 million which was determined  
on the basis of 1.2% of revenue.

We focused our Group audit scope on the UK, Germany, the Netherlands, France and Israel  
with the UK and Germany subject to a full scope audit, and the Netherlands, France and Israel  
subject to specified procedures. As a consequence of the audit scope determined, we achieved  
coverage of approximately 99% of revenue, 99% of profit before tax and 99% of net assets.

The following changes to our approach occurred this year:

•  Change to the benchmark used for materiality (see section 6 for further details);

•  Biomatlante SA (France) was a new component throughout the year following acquisition  
in November 2019 and thus audited by the Group team (see section 7 for further details).

4.  Conclusions relating to going concern
In auditing the Financial Statements, we have concluded that the Directors’ use of the going concern basis of accounting  
in the preparation of the Financial Statements is appropriate.

Our evaluation of the Directors’ assessment of the Group’s and Parent Company’s ability to continue to adopt the going 
concern basis of accounting is discussed in section 5.4.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions  
that, individually or collectively, may cast significant doubt on the Group’s and Parent Company’s ability to continue as  
a going concern for a period of at least twelve months from when the Financial Statements are authorised for issue.

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant 
sections of this report.

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to the Members of Advanced Medical Solutions Group plc

5.  Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the Financial 
Statements of the current period and include the most significant assessed risks of material misstatement (whether or not  
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy,  
the allocation of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the Financial Statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.

5.1.  Revenue recognition 

Key audit matter 
description

The Group sells medical devices across a number of geographical regions generating revenue  
of £86.8 million (2019: £102.4 million). 

How the scope of  
our audit responded  
to the key audit matter

The timing of when revenue is recognised is relevant to the reported performance of the Group.  
There is opportunity through manipulation or error to misstate the allocation of revenue between periods. 
This timing of revenue recognised, in particular around year end, is a focus for material Group revenue 
streams. Pressures to meet stakeholder expectations could provide incentives to record revenues where 
risk and reward have not passed. 

We have specifically focused this key audit matter to cut-off and occurrence of revenue recorded within 
November and December 2020. We have also considered other one-off material revenue transactions 
based on our understanding of monthly peaks in sales reported and the associated credit terms with 
those, and other major, customers. 

The associated disclosure is included within Note 4 to the Financial Statements. For specific detail  
on the Groups accounting policy, please see Note 3 to the Financial Statements.

We obtained an understanding of the relevant controls over the revenue process. 

We tested a sample of individual sales transactions and traced to despatch notes and subsequent  
cash receipt or other supporting documents.

We performed a detailed analysis of revenue trends within each Business Unit including:

• 

inquiry of management and obtaining evidence of management reviews of actual revenue  
to budget; and

•  performing enquiries of management and key members of the commercial team to identify  

any key changes to sales terms in force compared to the previous year.

To evaluate cut off and occurrence of revenue within the risk period:

•  we identified the population upon which a risk of material misstatement could be likely and for the 

population identified we evaluated a sample of sales transactions to despatch records, or alternative 
evidence, to confirm timing and occurrence of the transaction;

•  we interrogated and analysed any credit notes post year end which may contradict occurrence  

of revenue; and 

•  we analysed the receivables ledgers at year end and post year end to identify and interrogate  

any material overdue debts.

Key observations

Based on the work performed we concluded that revenue has been recognised appropriately.

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Advanced Medical Solutions Group plc Annual Report & Accounts 20205.2. Acquisition accounting 

Key audit matter 
description

How the scope of  
our audit responded  
to the key audit matter

During the year, the Group has acquired Raleigh Adhesive Coatings Limited.

On 23 November 2020, the Group acquired the entire issued share capital of Raleigh Adhesive  
Coatings Limited for £22 million, generating £8.7 million in intangible assets and £13.2 million in goodwill. 
A discount rate of 10.2% was used by management in discounting to fair value and seven year forecasts 
were used to determine the net present value. After 2027, a terminal value calculation was used with  
a 2.5% long-term growth rate. Within the forecasts, management have made assumptions of growth 
within the business underpinned by growth in sales of existing products reliant on know-how as well  
as new product sales, giving an overall growth rate of 10%.

In the acquisition, the intangibles were identified using various valuation techniques: excess earning,  
relief from royalty and replacement cost.

Accounting for acquisitions under IFRS 3 Business combinations is complex as management are required 
to separately identify and value the intangible assets acquired, which involves a higher level of judgement.

The associated disclosure is included within Note 31 to the Financial Statements. For specific detail on  
the Group’s accounting policy, please see Note 3 to the Financial Statements.

We obtained an understanding of the relevant controls within acquisition accounting. 

We reviewed the sale and purchase agreements (SPA), other transactional documentation and third  
party purchase price allocation reports to evaluate the goodwill and intangible assets recognised and  
to corroborate the consideration paid.

With the involvement of internal specialists, we evaluated the valuation techniques, reasonableness of 
assumptions applied, to challenge the appropriateness of the discount rate and whether the fair value 
model being used is appropriate considering circumstances identified. Together with our internal 
specialists we assessed the reasonableness of valuation assumptions such as long-term growth rate  
and valuation multiples.

We challenged the discount rates used by independently setting expectations based on various 
competitors to the Group and third party information available, such as beta values, risk-free rates and  
cost of debt and premiums based on the size of the acquisition or the risk profile of the entity. We then 
compared management’s calculation to that derived by us with the help of our internal specialists.

We have reviewed the key judgments and assumptions to cash flow forecasts, including assessing the 
potential impact of market developments and strategic plans allowing us to consider sensitivities and 
whether it reflects a reasonable possible change. 

We have evaluated whether the policies for acquisition accounting within the Financial Statements are 
consistent with the principles of IFRS 3 Business combinations and have been applied appropriately.

Key observations

Based on the work performed we are satisfied that the intangible assets and goodwill generated on 
acquisition have been valued appropriately. The assumptions around the growth rate, discount rate  
and customer relationship intangibles all appear appropriate.

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to the Members of Advanced Medical Solutions Group plc

5.3. Carrying value of goodwill related to Advanced Medical Solutions (Sealantis) Limited (Sealantis) 

Key audit matter 
description

During 2019, the Group acquired a business (Sealantis) which has yet to begin trading and is within the 
development stage. The Group has significant values of goodwill (£9.2 million, (2019: £9.6 million)) and 
intangible assets (£13 million (2019: £15 million)) in relation to this acquisition. 

Sealantis is recognised as its own cash generating unit. A discount rate of 17.5% (2019: 22.5%) has  
been applied in determining the net present value to represent the increased risk presented by the 
development stage of the acquisition. IAS 36 states that the discount rate is risk adjusted to reflect the  
way that the market would assess the specific risks associated with the asset’s estimated cash flows;  
and to exclude risks that are not relevant to the asset’s estimated cash flows or for which the estimated 
cash flows have been adjusted. 

Management has used a 21 year period to forecast their results. Within the forecast, management has 
assumed a 9.6% growth rate per annum over 21 years and that the entity will return a positive EBITDA  
from the fourth year onwards.

We observed that management’s long term growth rate goes out beyond the period supported by third 
party data, and the discount rate used was prepared on a post-tax basis as opposed to the pre-tax basis 
required in accordance with IAS 36 Impairment of assets. 

There is a risk that the carrying value of goodwill and intangible assets may be higher than its value in  
use due to the judgement required in forecasting future sales of the entity given it is in the development 
stage. We have considered the carrying value and indicators of impairment in accordance with  
IAS 36 Impairment of assets.

The associated disclosure is included within Note 19 to the Financial Statements. For specific detail  
on the Group’s accounting policy, please see Note 3 to the Financial Statements.

We obtained an understanding of the controls relevant to management’s impairment review. 

We have understood and challenged the rationale behind the risk adjusted discount rate applied to  
the specific cash generating unit reflecting the additional risk relating to the development stage of  
the business and the associated inherent risk. With the support of internal specialists, we challenged  
the appropriateness of the risk adjusted discount rate. 

IAS 36 states that the discount rate is risk adjusted to reflect the way that the market would assess the 
specific risks associated with the asset’s estimated cash flows; and to exclude risks that are not relevant  
to the asset’s estimated cash flows or for which the estimated cash flows have been adjusted. To gain 
assurance over the risk adjustment to the discount rate, which is highly judgemental, we have sensitized 
management’s model as to what percentage probability of product success would cause the model to 
break even. We demonstrated that the discount rate of 17.5% applied by management implied a much 
lower rate of success than we would normally expect for a product at the stage of development that 
Sealantis were at as at the year end. Moving to the expected risk adjustment rate would give a risk  
adjusted rate lower than the rate adopted by management of 17.5%.

We challenged the underlying assumptions included within the budgets by discussing with management 
and corroborating committed plans through review of management papers and underlying evidence.  
We assessed the potential impact to EBITDA of changes in the market and internal hurdles in the 
development process, including understanding the current status of product approvals from  
relevant notified bodies.

We have compared the forecasts to a selection of market reports and evaluated management’s 
justifications for future cash flows which supported the cash flows applied by management are 
reasonable. We evaluated the forecast period used by management in their model.

We re-performed the sensitivity analysis and performed additional sensitivities on the time impact  
of delaying results, or considering the impact reduced revenue growth, considering what data was 
available from third parties to support market growth rates and the group’s potential market share.

Whilst management’s model would appear to be optimistic in its growth rate assumptions and outside  
of our acceptable range, the discount rate used is also outside of our acceptable range, however  
on the prudent side. However, overall the carrying value is appropriate and does not indicate an 
impairment is required.

Based on the work performed we concluded that no impairment should be recorded against the  
Sealantis cash generating unit and that goodwill and intangible assets are fairly stated.

How the scope of  
our audit responded  
to the key audit matter

Key observations

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Advanced Medical Solutions Group plc Annual Report & Accounts 20205.4. Going concern 

Key audit matter 
description

During the year there was a global outbreak of the COVID-19 strain of Coronavirus, and business  
continue to be impacted by the ongoing uncertainty around further outbreaks in each jurisdiction,  
with national lockdowns being called and rules changed as more understanding around the pandemic  
in each country develops and/or new variants are uncovered.

There is a risk that one or more of the following apply and need to be considered: 

• 

the extent of operational disruption; 

•  potential diminished demand for products or services; 

•  contractual obligations due or anticipated within one year; 

•  potential liquidity and working capital shortfalls; and 

•  access to existing sources of capital. 

There is therefore additional levels of uncertainty in respect to the going concern assumptions  
being applied.

Given the added level of uncertainty in the application of the going concern basis of accounting, 
additional time has been required by both management and the audit team to prepare and audit  
models and forecasts and challenge their basis of preparation, including any assumptions made  
within the models. 

The associated disclosure is included within Note 2 to the Financial Statements. 

How the scope of  
our audit responded  
to the key audit matter

We obtained an understanding of the controls relevant to management’s assessment of the going 
concern basis of preparation. 

We have reviewed and challenged management’s going concern paper, and we have completed  
the following additional audit procedures:

We have evaluated management’s method to assess the Company’s ability to continue as a going  
concern in light of COVID-19; assessing completeness of all material aspects of the business  
being considered.

We have evaluated the relevance and reliability of the underlying data used to make the assessment  
of the impact of COVID-19. 

We have evaluated the assumptions on which management’s assessment of the impact of COVID-19 is 
based by determining whether there is adequate support for the assumptions underlying management’s 
assessment. We have also performed sensitivities on their assumptions to stress test them and to evaluate 
whether the assumptions are sensitive to small variations. We have then evaluated how much headroom 
remains in the forecasts to assess whether the going concern assumption remains appropriate.

In reviewing management’s assessment, we have considered:

•  Their presentation to the Board which looks out to April 2022, i.e. twelve months from approval 
of the Annual Report and Accounts. The paper indicates significant headroom before taking into 
consideration their undrawn committed £80m facility; 

•  The £80m facility which carries two financial covenants, and management do not expect to breach 
these. Our work did not identify any expected breaches, and there is nothing to indicate the facility 
would become unavailable for any reason;

•  Their forecasts for each Business Unit and reasonably possible sensitivities after a year of trading 
through the worst of COVID-19 pandemic. In accordance with the enhanced requirements of  
ISA 570, management has performed sensitivities and considered other possible impacts, such  
as foreign exchange, Brexit. We have reviewed the appropriateness of the sensitivities in respect  
of what is reasonably possible, and also based on hindsight of performance through the lockdowns  
throughout the year and post year-end.

Key observations

Based on the work performed we concluded that the adoption of the going concern basis of accounting 
is appropriate.

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to the Members of Advanced Medical Solutions Group plc

6.  Our application of materiality
6.1.  Materiality
We define materiality as the magnitude of misstatement in the Financial Statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the 
scope of our audit work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the Financial Statements as a whole as follows:

Materiality

£1 million (2019: £1.2 million)

£0.9 million (2019: £1.1 million)

Group Financial Statements

Parent Company Financial Statements

Basis for determining 
materiality

1.2% of revenue (2019: 5% of pre-tax profit)

The Parent Company materiality represents  
less than 1% of equity (2019: less than  
1% of Group’s equity) which is capped  
at 90% of Group materiality

As a non-trading Parent Company, equity  
is the key driver of the Company.

Rationale for the 
benchmark applied

Revenue £87m 

Revenue and profit continues to be of focus to the 
Group. Previously we have used 5% of profit before  
tax as the benchmark, but following the impact of 
COVID-19, we do not believe this to be an appropriate 
basis this year, with profits being more severely 
impacted than revenues due to the relative fixed cost 
base. As a fairer reflection of trade, we believe revenue 
represents the next best measure and is considered to 
be a key focus of the users of the Financial Statements.

Group materiality
£1m

Component 
materiality range
£0.4m to £0.9m

Audit Committee
reporting threshold
£0.05m

Revenue

Group materiality

6.2. Performance materiality
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected  
and undetected misstatements exceed the materiality for the Financial Statements as a whole.

Performance materiality

70% (2019: 70%) of group materiality

70% (2019: 70%) of Parent Company materiality 

Group Financial Statements

Parent Company Financial Statements

Basis and rationale  
for determining 
performance materiality

In determining performance materiality, we considered the following factors: 

• 

the quality of the control environment; and

•  our past experience of the audit, which has indicated a low number  

of corrected and uncorrected misstatements identified in prior periods.

6.3. Error reporting threshold
We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £0.05 million 
(2019: £0.06 million), as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. 
We also report to the Audit Committee on disclosure matters that we identified when assessing the overall presentation of  
the Financial Statements.

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Advanced Medical Solutions Group plc Annual Report & Accounts 20207.  An overview of the scope of our audit
7.1.  Identification and scoping of components
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including Group-wide 
controls, and assessing the risks of material misstatement at the Group level. 

Based on this assessment, we focused our Group audit scope on the UK, Germany, the Netherlands, France and Israel, with 
the UK and Germany subject to a full scope audit and the Netherlands, France and Israel subject to specified procedures. 
As a consequence of the audit scope determined, we achieved coverage of 99% (2019: 100%) of the Group’s revenue, 99% 
(2019: 95%) of the Group’s profit before tax and 99% (2019: 99%) of the Group’s net assets. Our audit work at each location 
was executed at levels of materiality applicable to each individual entity which was lower than Group materiality. Component 
materiality ranged from £0.4 million to £0.9 million (2019: £0.6 million to £0.8 million). 

7.2.  Working with other auditors
Audit work to respond to the risks of material misstatement was performed directly by the Group audit engagement team 
except for Germany which is audited by the component auditor Deloitte & Touche GmbH. During the year and subsequent 
to the year-end, senior members of the Group audit team have engaged in regular communications with Deloitte & Touche 
GmbH. We included the component audit team in our team briefing, discussed their risk assessment, had a virtual planning 
meeting, virtually attended the close meeting and reviewed their documentation of the findings from their work virtually.  
We do not consider our interactions with the component auditor to be impacted significantly due to COVID-19.

At the Group level we also tested the consolidation process and carried out analytical procedures to confirm our conclusion 
that there were no significant risks of material misstatement of the aggregated financial information of the remaining 
components (Russia, Czech Republic and the US components) not subject to audit. 

8.  Other information
The other information comprises the information included in the Annual Report, other than the Financial Statements and  
our auditor’s report thereon. The Directors are responsible for the other information contained within the Annual Report.

Our opinion on the Financial Statements does not cover the other information and, except to the extent otherwise explicitly 
stated in our report, we do not express any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the Financial Statements or our knowledge obtained in the course of the audit, or otherwise appears  
to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether  
this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed,  
we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

9.  Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation of the 
Financial Statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors 
determine is necessary to enable the preparation of Financial Statements that are free from material misstatement, whether 
due to fraud or error.

In preparing the Financial Statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability 
to continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis 
of accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have 
no realistic alternative but to do so.

10. Auditor’s responsibilities for the audit of the Financial Statements
Our objectives are to obtain reasonable assurance about whether the Financial Statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
Financial Statements.

A further description of our responsibilities for the audit of the Financial Statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

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to the Members of Advanced Medical Solutions Group plc

11.  Extent to which the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with 
our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent  
to which our procedures are capable of detecting irregularities, including fraud is detailed below.

11.1.  Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance  
with laws and regulations, we considered the following:

• 

the nature of the industry and sector, control environment and business performance including the design of the Group’s 
remuneration policies, key drivers for Directors’ remuneration, bonus levels and performance targets;

•  results of our enquiries of management, internal audit and the Audit Committee about their own identification and 

assessment of the risks of irregularities; 

•  any matters we identified having obtained and reviewed the group’s documentation of their policies and procedures 

relating to:

• 

identifying, evaluating and complying with laws and regulations and whether they were aware of any instances  
of non-compliance;

•  detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or  

alleged fraud;

• 

the internal controls established to mitigate risks of fraud or non-compliance with laws and regulations;

• 

the matters discussed among the audit engagement team including significant component audit teams and relevant 
internal specialists, including valuations and IT regarding how and where fraud might occur in the Financial Statements  
and any potential indicators of fraud.

As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation for 
fraud and identified the greatest potential for fraud within revenue recognition due to possible pressures to meet stakeholder 
expectations could provide incentives to record revenues where risk and reward have not passed. In common with all audits 
under ISAs (UK), we are also required to perform specific procedures to respond to the risk of management override.

We also obtained an understanding of the legal and regulatory frameworks that the group operates in, focusing on provisions 
of those laws and regulations that had a direct effect on the determination of material amounts and disclosures in the 
Financial Statements. The key laws and regulations we considered in this context included the UK Companies Act,  
AIM Listing Rules and tax legislation.

In addition, we considered provisions of other laws and regulations that do not have a direct effect on the Financial Statements 
but compliance with which may be fundamental to the group’s ability to operate or to avoid a material penalty, such as those 
set out by the relevant regulatory bodies. 

11.2.  Audit response to risks identified
As a result of performing the above, we did not identified revenue recognition as a key audit matter related to the potential risk 
of fraud or non-compliance with laws and regulations. The key audit matters section of our report explains the matter in more 
detail and also describes the specific procedures we performed in response to that key audit matter.

Our procedures to respond to risks identified included the following:

•  reviewing the Financial Statement disclosures and testing to supporting documentation to assess compliance with 

provisions of relevant laws and regulations described as having a direct effect on the Financial Statements;

•  enquiring of management, the Audit Committee and legal counsel concerning actual and potential litigation and claims;

•  performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material 

misstatement due to fraud;

•  reading minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing 

correspondence with HMRC and regulatory licensing authorities; and

• 

in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and 
other adjustments; assessing whether the judgements made in making accounting estimates are indicative of a potential 
bias; and evaluating the business rationale of any significant transactions that are unusual or outside the normal course  
of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members 
including internal specialists and significant component audit teams, and remained alert to any indications of fraud or  
non-compliance with laws and regulations throughout the audit.

90

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Report on other legal and regulatory requirements

12. Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:
• 

the information given in the Strategic Report and the Directors’ Report for the financial year for which the Financial 
Statements are prepared is consistent with the Financial Statements; and

• 

the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the group and the Parent Company and their environment  
obtained in the course of the audit, we have not identified any material misstatements in the Strategic Report  
or the Directors’ Report.

13.  Matters on which we are required to report by exception
13.1.  Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit  

have not been received from branches not visited by us; or

• 

the Parent Company Financial Statements are not in agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

13.2.  Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’  
remuneration have not been made.

We have nothing to report in respect of this matter.

14. Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are 
required to state to them in an Auditor’s Report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the Company and the Company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

Rachel Argyle (Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
Manchester 
12 April 2021

91

OverviewStrategic ReportGovernanceFinancial StatementsConsolidated Income Statement

For the year ended 31 December 2020

Revenue from  
continuing operations

Cost of sales

Gross profit

Distribution costs

Administration costs

Other income

Profit from operations 

Finance income

Finance costs

Profit before taxation 

Income tax

Profit for the year  
attributable to equity  
holders of the parent 

Earnings per share

Basic

Diluted

Adjusted diluted

Note

4

4, 5

11

12

13

15

15

15

Year ended 31 December 2020

Year ended 31 December 2019

Before 
exceptional 
items  
£’000

Exceptional 
items  
£’000

86,796

(40,756)

46,040

(1,071)

(33,658)

253

11,564

220

(861)

10,923

(1,505)

–

–

–

–

(834)

–

(834)

–

–

(834)

–

Before 
exceptional 
items  
£’000

Exceptional 
items  
£’000

102,368

(41,885)

60,483

(997)

–

–

–

–

Total 
£’000

86,796

(40,756)

46,040

(1,071)

Total  
£’000

102,368

(41,885)

60,483

(997)

(34,492)

(34,566)

(1,053)

(35,619)

253

10,730

220

(861)

10,089

(1,505)

376

25,296

406

(392)

25,310

(5,338)

–

(1,053)

–

–

(1,053)

–

376

24,243

406

(392)

24,257

(5,338)

9,418

(834)

8,584

19,972

(1,053)

18,919

4.38p

4.32p

5.44p

(0.39p)

(0.38p)

(0.38p)

3.99p

3.94p

5.06p

9.30p

9.21p

9.83p

(0.49p)

(0.49p)

(0.49p)

8.81p

8.72p

9.34p

The above results relate to continuing operations.

Consolidated Statement of Comprehensive Income

For the year ended 31 December 2020

Profit for the year

Items that will potentially be reclassified subsequently to profit and loss:

Exchange differences on translation of foreign operations

Gain arising on cash flow hedges

Deferred tax charge arising on cash flow hedges

Other comprehensive income/(expense) for the year

Total comprehensive income for the year attributable to equity holders of the parent

Notes

18

Year ended  
31 December  
2020  
£’000

Year ended  
31 December  
2019  
£’000

8,584

18,919

3,507

842

(160)

4,189

12,773

(3,538)

3,091

(130)

(577)

18,342

92

Advanced Medical Solutions Group plc Annual Report & Accounts 2020 
Consolidated Statement of Financial Position

At 31 December 2020

Assets

Non-current assets

Acquired intellectual property rights

Technology based intangible assets

Software intangibles

Development costs

Goodwill

Property, plant and equipment

Deferred tax assets

Trade and other receivables

Current assets

Inventories

Trade and other receivables

Current tax assets

Cash and cash equivalents

Total assets

Liabilities

Current liabilities

Trade and other payables

Current tax liabilities

Lease liability

Non-current liabilities

Trade and other payables

Deferred tax liabilities

Lease liability

Borrowings

Total liabilities

Net assets

Equity

Share capital

Share premium

Share-based payments reserve

Investment in own shares

Share-based payments deferred tax reserve

Other reserve

Hedging reserve

Translation reserve

Retained earnings

Equity attributable to equity holders of the parent

Note

2020 
£’000

2019 
£’000

16

16

16

16

19

17

18

21

20

21

22

23

23

23

18

23

23

27

28

28

28

28

9,879

22,357

2,437

7,368

68,911

30,064

–

364

9,478

15,985

2,832

5,039

53,558

27,707

96

531

141,380

115,226

21,025

21,107

 1,214 

53,829

97,175

238,555

13,139

319

1,257

14,715

3,229

8,536

9,864

–

21,629

36,344

17,655

29,221

129

64,751

111,756

226,982

14,043

1,781

1,353

17,177

3,150

6,409

8,347

664

18,570

35,747

202,211

191,235

10,769

36,288

11,142

(162)

430

1,531

1,237

3,258

10,745

36,226

9,466

(159)

649

1,531

555

(249)

137,718

202,211

132,471

191,235

The Financial Statements of Advanced Medical Solutions Group plc (registration number 2867684) on pages 92 to 132 were 
approved by the Board of Directors and authorised for issue on 12 April 2021 and were signed on its behalf by:

Chris Meredith
Chief Executive Officer

93

OverviewStrategic ReportGovernanceFinancial Statements 
 
 
 
Consolidated Statement of Changes in Equity

Attributable to equity holders of the Group 

Attributable to equity holders of the Group

Share capital 
£’000

Share premium 
£’000

Share–based  
payments 
£’000

Investment  
in own shares 
£’000

At 31 December 2018

10,674

35,192

7,333

(156)

Share–based  

£’000

708

£’000

1,531

payments deferred tax 

Other reserve 

Hedging reserve 

Translation reserve 

Retained earnings 

Consolidated profit for the year to 31 December 2019

Other comprehensive income

Total comprehensive income

Share-based payments

Share options exercised

Shares purchased by EBT

Shares sold by EBT

Dividends paid

At 31 December 2019

Consolidated profit for the year to 31 December 2020

Other comprehensive income

Total comprehensive income

Share-based payments

Share options exercised

Shares purchased by EBT

Shares sold by EBT

Dividends paid

At 31 December 2020 

 – 

 – 

 – 

 – 

71

 – 

 – 

 – 

 – 

 – 

 – 

 – 

1,034

 – 

 – 

 – 

 – 

 – 

 – 

1,856

277

 – 

 – 

 – 

10,745

36,226

9,466

 – 

 – 

 – 

 – 

 24 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 62 

 – 

 – 

 – 

 – 

 – 

 – 

 1,611 

 65 

 – 

 – 

 – 

10,769

36,288

11,142

 – 

 – 

 – 

 – 

 – 

(603)

600

 – 

(159)

 – 

 – 

 – 

 – 

 – 

(542)

 539 

 – 

(162)

 – 

 – 

 – 

(59)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(219)

649

1,531

£’000

(2,406)

 – 

2,961

2,961

 – 

 – 

 – 

 – 

 – 

555

 – 

 682 

 682 

 – 

 – 

 – 

 – 

 – 

£’000

3,289

 – 

(3,538)

(3,538)

(249)

 – 

 3,507 

 3,507 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

430

1,531

1,237

3,258

£’000

116,560

18,919

 18,919 

 – 

 – 

 – 

 – 

 – 

–

–

–

–

(3,008)

132,471

8,584

 – 

 8,584 

(3,337)

137,718

Total 

£’000

172,725

18,919

(577)

18,342

1,797

1,382

(603)

600

(3,008)

191,235

8,584

 4,189

 12,773 

1,392

151

(542)

539

(3,337)

202,211

94

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Attributable to equity holders of the Group

At 31 December 2018

Consolidated profit for the year to 31 December 2019

Share capital 

Share premium 

£’000

10,674

£’000

35,192

Other comprehensive income

Total comprehensive income

Share-based payments

Share options exercised

Shares purchased by EBT

Shares sold by EBT

Dividends paid

At 31 December 2019

Other comprehensive income

Total comprehensive income

Share-based payments

Share options exercised

Shares purchased by EBT

Shares sold by EBT

Dividends paid

At 31 December 2020 

 – 

 – 

 – 

 – 

71

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 24 

 – 

 – 

 – 

1,034

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 62 

 – 

 – 

 – 

£’000

7,333

1,856

277

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 1,611 

 65 

 – 

 – 

 – 

£’000

(156)

(603)

600

 – 

(159)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(542)

 539 

 – 

(162)

10,769

36,288

11,142

Consolidated profit for the year to 31 December 2020

10,745

36,226

9,466

Share–based  

payments 

Investment  

in own shares 

Share–based  
payments deferred tax 
£’000

Other reserve 
£’000

Hedging reserve 
£’000

Translation reserve 
£’000

Retained earnings 
£’000

708

 – 

 – 

 – 

(59)

 – 

 – 

 – 

 – 

649

 – 

 – 

 – 

(219)

 – 

 – 

 – 

 – 

430

1,531

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

1,531

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(2,406)

 – 

2,961

2,961

 – 

 – 

 – 

 – 

 – 

555

 – 

 682 

 682 

 – 

 – 

 – 

 – 

 – 

3,289

 – 

(3,538)

(3,538)

 – 

 – 

 – 

 – 

 – 

(249)

 – 

 3,507 

 3,507 

 – 

 – 

 – 

 – 

 – 

1,531

1,237

3,258

116,560

18,919

 – 

 18,919 

 – 

 – 

 – 

 – 

(3,008)

132,471

8,584

 – 

 8,584 

–

–

–

–

(3,337)

137,718

Total 
£’000

172,725

18,919

(577)

18,342

1,797

1,382

(603)

600

(3,008)

191,235

8,584

 4,189

 12,773 

1,392

151

(542)

539

(3,337)

202,211

95

OverviewStrategic ReportGovernanceFinancial StatementsConsolidated Statement of Cash Flows

For the year ended 31 December 2020

Cash flows from operating activities

Profit from operations

Adjustments for:

Depreciation

Amortisation 

– intellectual property rights

– software intangibles

– development costs 

Increase in inventories

Decrease/(Increase) in trade and other receivables

Decrease in trade and other payables

Share-based payments expense

Taxation

Net cash inflow from operating activities

Cash flows from investing activities

Purchase of software

Capitalised research and development

Purchases of property, plant and equipment

Disposal of property, plant and equipment

Interest received

Acquisition of subsidiaries (net of cash acquired)

31

Net cash used in investing activities

Cash flows from financing activities

Dividends paid

Repayment of principal under lease liabilities

Repayment of bank loan

Issue of equity shares

Shares purchased by EBT

Shares sold by EBT

Interest paid

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Effect of foreign exchange rate changes

Cash and cash equivalents at the end of the year

96

Year ended  
31 December 
2020 
£’000

Year ended  
31 December 
2019 
£’000

Note

10,730

24,243

3,467

3,154

2,269

563

533

(1,892)

10,262

(2,292)

1,611

(3,740)

21,511

(126)

(2,788)

(2,346)

136

277

(21,924)

(26,771)

(3,337)

(1,150)

(664)

65

(542)

539

(735)

(5,824)

(11,084)

64,751

162

53,829

1,683

519

492

(2,454)

(574)

(1,275)

1,856

(5,945)

21,699

(826)

(2,355)

(2,673)

4

422

(24,145)

(29,573)

(3,008)

(925)

–

1,066

(603)

600

(709)

(3,579)

(11,453)

76,391

(187)

64,751

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Notes Forming Part of the Consolidated Financial Statements

1 Reporting entity
Advanced Medical Solutions Group plc (‘the Company’) is a public limited company incorporated and domiciled in England 
and Wales (registration number 2867684). The Company’s registered address is Premier Park, 33 Road One, Winsford Industrial 
Estate, Cheshire, CW7 3RT.

The Company’s Ordinary Shares are traded on the AIM market of the London Stock Exchange plc. The consolidated financial 
statements of the Company for the twelve months ended 31 December 2020 comprise the Company and its subsidiaries 
(together referred to as the ‘Group’).

The Group is a world-leading independent developer and manufacturer of innovative and technologically advanced products 
for the global surgical and woundcare markets, focused on quality outcomes for patients and value for payers. AMS has  
a wide range of surgical products including tissue adhesives, sutures, haemostats, and internal fixation devices, which it 
markets under its brands LiquiBand®, RESORBA®, and LiquiBandFix8®. AMS also supplies wound care dressings such  
as silver alginates, alginates and foams through its ActivHeal® brand as well as under white label. 

2 Basis of preparation
The Group Financial Statements have been prepared in accordance with international accounting standards in conformity with 
the requirements of the Companies Act 2006. The Financial Statements have been prepared in accordance with International 
Financial Reporting Standards (IFRS). The Financial Statements have been prepared on the historical cost basis of accounting 
except as disclosed in the accounting policies set out below. The individual Financial Statements for each Group Company 
are presented in the currency of the primary economic environment in which it operates (its ‘functional currency’). For the 
purpose of the Consolidated Financial Statements, the results and financial position of each Group Company are expressed 
in Pounds Sterling, which is the functional currency of the Company and the presentation currency for the Consolidated 
Financial Statements. 

In the current year the Group has applied a number of amendments to IFRSs issued by the IASB. Their adoption has not 
had a material impact on the disclosures or on the amounts reported in the Annual Financial Statements. The following 
amendments were applied:

•  Amendments to References to the Conceptual Framework in IFRS Standards.

•  Definition of a Business (Amendments to IFRS 3).

•  Definition of Material (amendments to IAS 1 and IAS 8).

• 

Interest Rate Benchmark Reform (Amendments to IFRS 9, IAS 39 and IFRS7).

•  Conceptual Framework for Financial Reporting (Revised).

Going concern
In carrying out their duties in respect of going concern, the Directors have carried out a review of the Group’s financial 
position and cash flow forecasts for a period of 12 months from the date of signing the accounts. These have been based  
on a comprehensive review of revenue, expenditure and cash flows, taking into account specific business risks and the current 
economic environment. In light of the COVID-19 pandemic, sensitivity analysis has been prepared to stress test forecasts 
and the Directors are confident the business can withstand the challenges and is a going concern, due to the significant 
headroom available.

Whilst the Group experienced a decline in revenue as a result of the COVID-19 pandemic, caused by the cancellation or 
postponement of elective surgeries and a reduction in accident and emergency treatment as a result of the global lockdowns, 
the Group remained profitable and cash generative when excluding acquisitions in the year. With regards to the Group’s 
financial position, it had cash and cash equivalents at the year-end of £53.8 million. The Group has an undrawn £80 million, 
multi-currency credit facility with a £20 million accordion option. The credit facility is provided jointly by HSBC UK Bank PLC 
and NatWest Bank PLC and is in place until December 2023. It is unsecured and has not been drawn down. This facility carries 
an annual interest rate of LIBOR or EURIBOR plus a margin that varies between 0.60% and 1.70% depending on the Group’s 
net debt to EBITDA ratio as well as certain financial covenants that need to be complied with.

While the current economic environment is very uncertain, in particular in relation to COVID-19, the Group operates in 
markets whose demographics are favourable, underpinned by an increasing need for products to treat chronic and acute 
wounds. Consequently, market growth is predicted in the medium-term once the impact of COVID-19 subsides. The Group 
has a large number of contracts with customers across different geographic regions and also with substantial financial 
resources, ranging from government agencies through to global healthcare companies.

Having taken the above into consideration, the Directors have reached a conclusion that the Group is well placed to manage 
its business risks in the current economic environment, including Brexit and COVID-19. Accordingly, they continue to adopt 
the going concern basis in preparing the accounts.

97

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

3 Accounting policies
Critical Accounting Judgements and Key Sources of Estimation Uncertainty
The preparation of Financial Statements, in conformity with adopted IFRS, requires management to make judgements, 
estimates and assumptions that affect the application of accounting policies and the reported value of assets and liabilities, 
income and expense. Actual results may differ from these estimates. In preparing these Financial Statements, one key source 
of estimation uncertainty has been identified that could potentially have a material adjustment to the carrying amounts of 
assets and liabilities in future financial years. No critical accounting judgement or key sources of estimation uncertainty have 
been identified in relation to Brexit.

Valuation of assets acquired on acquisition
Upon acquisition of Raleigh in 2020, the Group has identified assets and liabilities arising on acquisitions and devised fair 
values for them (see Note 31). Third party valuation specialists were engaged to assist in the identification and valuation of 
separable intangible assets. Management considers that the methodologies adopted in the valuation are supportable and 
reasonable but there are inherent sources of estimation uncertainty due to the inclusion of future cash flows in the valuation 
which include estimates of sales growth, production costs and operating expenditure. Discount rates used in determining the 
fair values are based on management’s assessment of risk inherent in the current business model and are an area of judgment.

Carrying value of assets acquired on acquisitions
The Group has a number of cash generating units (see Note 19) which have identified assets and liabilities arising on 
acquisitions and devised fair values for them. Management subsequently assess the carrying value as part of the annual 
impairment review. Management considers that the methodologies adopted in the impairment review are supportable and 
reasonable but there are inherent sources of estimation uncertainty due to the inclusion of future cash flows in the valuation 
which include estimates of sales growth and market share of the relevant market, production costs, capital expenditure 
and operating expenditure. As Sealantis (Surgical: CGU2) is a pre-commercialisation venture, it’s cash flows are particularly 
judgemental but are predicted to support the carrying value of these assets. Discount rates used in determining the fair  
values are based on management’s assessment of risk inherent in the current business model and are an area of judgment.

Basis of consolidation
Subsidiaries are entities controlled by the Group. Control exists when the Group has the power to govern the financial 
and operating policies of an entity so as to retain benefits from its activities. The Financial Statements of the subsidiaries 
are included in the Consolidated Financial Statements on the basis of acquisition accounting, from the date that control 
commences until the date that control ceases. All entities within the Group have the same year-end, apart from Raleigh 
Coatings which has been aligned with the Group through an eight month period ending 31 December 2020.

Intercompany transactions and balances between Group entities are eliminated upon consolidation.

Business combinations
The acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the 
aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, the equity instruments 
issued by the Group in exchange for control of the acquiree, plus any costs directly attributable to the issue of debt or equity. 
Acquisition related expenses are accounted for as expenses in the period in which the costs are incurred and the services 
rendered, with the exception of directly attributable costs incurred as a result of raising equity, which are off-set against share 
premium, and raising debt, which are capitalised and amortised over the term of the debt. The acquiree’s identifiable assets, 
liabilities and contingent liabilities that meet the conditions for recognition under IFRS 3 are recognised at their fair value at the 
acquisition date, except for non-current assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5 
Non-Current Assets Held for Sale and Discontinued Operations, which are recognised and measured at fair value less costs  
to sell.

Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess of the cost of the 
business combination over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities 
recognised. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s identifiable assets, liabilities and 
contingent liabilities exceeds the cost of the business combination, the excess is recognised in the Income Statement.

Goodwill 
Goodwill arising on consolidation represents the excess of the cost of acquisition over the Group’s interest in the fair value of 
the identifiable assets and liabilities of a subsidiary, associate or jointly controlled entity at the date of acquisition. Goodwill is 
initially recognised as an asset at cost and is subsequently measured at cost less any accumulated impairment losses. Goodwill 
which is recognised as an asset is reviewed for impairment at least annually on the basis of the recoverable amount for the 
relevant cash-generating unit. In assessing recoverable amount, the estimated future cash flows are discounted to their 
present value using a discount rate that reflects the current market assessments of the time. Any impairment is recognised 
immediately in the Income Statement and is not subsequently reversed.

98

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Revenue recognition
The Group manufactures and sells a range of innovative and technologically advanced products for the global surgical, 
woundcare and wound closure markets. Sales are recognised when control of the products has transferred to the customer  
in accordance with the contractual shipping terms, the customer has discretion over the channel and price to sell the 
products in accordance with the sales contract, and there is no unfulfilled obligation that could affect the customer’s 
acceptance of the products. Transfer occurs when the products have been shipped to the specific location, the risks  
of obsolescence and loss have been transferred to the customer, and either the customer has accepted the products  
in accordance with the sales contract, the acceptance provisions have lapsed or the Group has objective evidence  
that all criteria for acceptance have been satisfied. 

Occasionally, the products are sold with volume discounts based on aggregate sales over a 12 month period. Revenue from 
these sales is recognised based on the price specified in the contract, net of the estimated volume discounts. Accumulated 
experience and customer-provided forecasts is used to estimate and provide for the discounts, using the expected value 
method, and revenue is only recognised to the extent that it is highly probable that a significant reversal will not occur.  
No element of finance is deemed present as the sales are made with a credit term of up to 90 days, which is consistent  
with market practice. A receivable is recognised when the goods are transferred as this is the point in time that the 
consideration is unconditional because only the passage of time is required before the payment is due. 

The Group also recognises revenue from royalty income receivable under licence agreements from external customers  
at amounts excluding value added tax as the products under licence are sold and the revenue can be reliably measured.  
For the year ended 31 December 2020, £3.9 million (2019: £3.4 million) revenue from royalty income was recognised.

Other income
Other income relates to tax credits received under the UK Research and Development Expenditure Credit (RDEC) scheme  
and is recognised in the Income Statement in the same period in which the expense is incurred.

Grants
Grants are recognised only when there is reasonable assurance that the Group will comply with the conditions attached to 
them and that the grants will be received. Grants related to income are presented as a deduction of the related cost. Grants 
that are receivable as compensation for expenses already incurred are recognised in the Income Statement in the period  
in which they become receivable. £0.4 million received in the year in respect of the UK Government furlough Scheme  
has been repaid by the Group.

Exceptional items 
Exceptional items are those items that are significant for separate disclosure by virtue of their size, nature or incidence, or  
that the Directors consider should be disclosed separately to enable a full understanding of the Group’s financial performance. 
This includes non-recurring transaction costs (see Note 6). Exceptional items have been presented separately on the face of 
the Income Statement. The Directors consider that this presentation gives a fairer presentation of the results of the Group.

Finance income
Finance income relates to interest earned on cash, cash equivalents and investments. Interest income is accrued on a time 
basis, by reference to the principal outstanding and at the effective interest rate applicable.

Finance costs
Finance costs arise from interest on the Group’s credit facilities, lease liabilities and financial liabilities. They are recognised  
in the Income Statement as they accrue using the effective interest method.

Finance costs directly attributable to the acquisition, construction or production of qualifying assets, which are assets that 
necessarily take a substantial period of time to get ready for their intended use, are added to the cost of those assets, until 
such time as the assets are substantially ready for their intended use.

Investment income earned on the temporary investment of specific borrowings pending their expenditure on qualifying 
assets is deducted from the borrowing costs eligible for capitalisation.

Provisions
Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is 
probable that an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable 
estimate can be made of the amount of the obligation.

Foreign currencies
Transactions in foreign currencies are translated at the foreign exchange rate ruling at the date of the transaction. Monetary 
assets and liabilities denominated in foreign currencies at the Statement of Financial Position date are translated at the foreign 
exchange rate ruling at that date. Foreign exchange differences arising on translation are recognised in the Income Statement. 
Non-monetary assets and liabilities that are measured in terms of historical cost in a foreign currency are translated using the 
exchange rate at the date of the transaction. Non-monetary assets and liabilities denominated in foreign currencies that are 
stated at fair value are translated at foreign exchange rates ruling at the date the fair value was determined.

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OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

3 Accounting policies continued
The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are 
translated at foreign exchange rates ruling at the Statement of Financial Position date. The revenue and expenses of foreign 
operations are translated at an average rate for the period unless exchange rates fluctuate significantly. Exchange differences 
arising on consolidation are recognised in equity within the Group’s translation reserve. Such translation differences are 
recognised as income or expense in the period in which the operation is disposed of. 

Hedging 
The Group designates certain hedging instruments, which include derivatives, in respect of foreign currency risk, as either fair 
value hedges, cash flow hedges, or hedges of net investments in foreign operations. Hedges of foreign exchange risk on firm 
commitments are accounted for as cash flow hedges. At the inception of the hedge relationship, the entity documents the 
relationship between the hedging instrument and the hedged item, along with its risk management objectives and its strategy 
for undertaking various hedge transactions in order to confirm the principle of an ‘economic relationship’ exists. Note 24 sets 
out details of the fair values of the derivative instruments used for hedging purposes. 

The effective portion of changes in the fair value of derivatives and other qualifying hedging instruments that are designated 
and qualify as cash flow hedges is recognised in other comprehensive income and accumulated under the heading of  
cash flow hedging reserve, limited to the cumulative change in fair value of the hedged item from inception of the hedge.  
The gain or loss relating to the ineffective portion is recognised immediately in the Income Statement.

Amounts previously recognised in other comprehensive income and accumulated in equity are reclassified to the Income 
Statement in the periods when the hedged item affects the Income Statement, in the same line as the recognised hedged 
item. Furthermore, if the Group expects that some or all of the loss accumulated in the cash flow hedging reserve will not  
be recovered in the future, that amount is immediately reclassified to the Income Statement.

The Group discontinues hedge accounting only when the hedging relationship (or a part thereof) ceases to meet the 
qualifying criteria (after rebalancing, if applicable). This includes instances when the hedging instrument expires or is 
sold, terminated or exercised. The discontinuation is accounted for prospectively. Any gain or loss recognised in other 
comprehensive income and accumulated in cash flow hedge reserve at that time remains in equity and is reclassified to  
the Income Statement when the forecast transaction occurs. When a forecast transaction is no longer expected to occur,  
the gain or loss accumulated in the cash flow hedge reserve is reclassified immediately to the Income Statement.

The Group’s risk management strategies and hedge documentation are aligned with the requirements of IFRS 9. 

Taxation 
Taxation expense includes the amount of current income tax payable and the charge for the year in respect  
of deferred taxation. 

Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the Income 
Statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes 
items that are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have been 
enacted or substantively enacted by the end of the reporting period. 

A provision is recognised for those matters for which the tax determination is uncertain but it is considered probable that there 
will be a future outflow of funds to a tax authority. The provisions are measured at the best estimate of the amount expected 
to become payable. The assessment is based on the judgement of tax professionals within the Company supported by 
previous experience in respect of such activities and in certain cases based on specialist independent tax advice.

Deferred tax
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and 
liabilities in the Financial Statements and the corresponding tax bases used in the computation of taxable profit, and is 
accounted for using the liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences 
and deferred tax assets are recognised to the extent that it is probable that taxable profits will be available against which 
deductible temporary differences can be utilised. Such assets and liabilities are not recognised if the temporary difference 
arises from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction  
that affects neither the taxable profit nor the accounting profit. In addition, a deferred tax liability is not recognised if  
the temporary difference arises from the initial recognition of goodwill.

Deferred tax is charged or credited to the Income Statement, except when it relates to items charged or credited directly  
to equity, in which case it is dealt with within equity. 

100

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, 
and interests in joint ventures, except where the Group is able to control the reversal of the temporary difference and it is 
probable that the temporary difference will not reverse in the foreseeable future. Deferred tax assets arising from deductible 
temporary differences associated with such investments and interests are only recognised to the extent that it is probable that 
there will be sufficient taxable profits against which to utilise the benefits of the temporary differences and they are expected 
to reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset  
is realised based on tax laws and rates that have been enacted or substantively enacted at the reporting date.

The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner  
in which the Group expects, at the end of the reporting period, to recover or settle the carrying amount of its assets  
and liabilities. 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current 
tax liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its 
current tax assets and liabilities on a net basis.

Current tax and deferred tax for the year
Current and deferred tax are recognised in the Income Statement, except when they relate to items that are recognised 
in other comprehensive income or directly in equity, in which case, current and deferred tax are also recognised in other 
comprehensive income or directly in equity respectively. Where current tax or deferred tax arises from the initial accounting 
for a business combination, the tax effect is included in the accounting for the business combination.

Intangible assets
Acquired intellectual property rights
Intellectual property rights that are acquired in a business combination are initially recognised at their fair value. Intellectual 
property rights purchased outright are initially recognised at cost. Intellectual property rights are capitalised and amortised 
over their estimated useful economic lives, usually not exceeding 18 years. In determining the useful economic life each asset 
is reviewed separately and consideration given to the period over which the Group expects to derive economic benefit from 
the asset. 

Other intangible assets
Other intangibles consist mainly of research and device technologies and customer-related intangible assets acquired on 
acquisition and are initially recognised at their fair value. Other intangibles are amortised over their estimated useful economic 
lives, between 9 and 12 years. In determining the useful economic life each asset is reviewed separately and consideration 
given to the period over which the Group expects to derive economic benefit from the asset.

Development costs
Expenditure on research activities, undertaken with the prospect of gaining new scientific or technical knowledge,  
is recognised in the Income Statement as an expense in the period in which it is incurred.

Expenditure on development activities, where research findings are applied to a plan or design for the production of new 
or substantially improved products and processes, is capitalised once it can be demonstrated that the product or process 
is clearly identifiable, technically and commercially feasible, will generate future economic benefits, that the development 
costs of the asset can be measured reliably and the Group has sufficient resources to complete development. Expenditure 
capitalised is stated as the cost of materials and direct labour less accumulated amortisation.

Where development expenditure results in new or substantially improved products or processes and it is probable that 
recovery will take place, it is capitalised and amortised on a straight-line basis over the product’s useful life starting from the 
date on which serial production commences, which is between one and ten years. Patents and trademarks are measured 
initially at purchase cost and are amortised on a straight-line basis over their estimated useful lives, which is between three  
and 20 years. 

Regulatory certification costs
Expenditure on regulatory certification costs, where the certificate allows a product to be sold into a market for a period 
of time greater than one year, is capitalised once it can be demonstrated that the product is clearly identifiable, technically 
and commercially feasible, will generate future economic benefits, that the certification costs of the asset can be measured 
reliably and the Group has sufficient resources to complete certification. Expenditure capitalised is stated as the cost of 
materials less accumulated amortisation. Internal costs relating to regulatory certification costs are not capitalised unless  
they can be identified as directly attributable to the certification process. Capitalised certification costs are amortised over  
the term of the certificate, which is between one and five years, which is deemed to be the useful economic life.

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OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

3 Accounting policies continued
Software intangibles
Where computer software is not integral to an item of property, plant or equipment its costs are capitalised and categorised  
as intangible assets. Amortisation is provided on a straight-line basis over its useful economic life, which is in the range of  
three to ten years.

Property, plant and equipment
Land and buildings and plant and equipment held for use in the production of goods and services or for administrative 
purposes are carried in the Statement of Financial Position at cost less any subsequent accumulated depreciation and 
subsequent accumulated impairment losses.

The Group elected to use the fair value as the deemed cost in respect of land and buildings at the date of transition to IFRS. 
Fair value was calculated by reference to their existing use at the date of transition.

Depreciation is provided to write off the cost, less estimated residual values, of all property, plant and equipment, over the 
expected useful life of the asset from the date that the asset is brought into use. It is calculated at the following rates:

•  Freehold property and improvements  

– 4% per annum on cost

•  Leasehold improvements and Right-of-use assets 

– Shorter of useful economic life and unexpired period of the lease

•  Plant and machinery  

•  Fixtures and fittings  

•  Motor vehicles  

– 6.7% to 33.3% per annum on cost

– 33.3% per annum on cost

– 25% per annum on cost

Property, plant and equipment in the course of construction for production are carried at cost, less any recognised 
impairment loss. Depreciation of these assets, on the same basis as other property, plant and equipment assets,  
commences when the assets are ready for their intended use.

No depreciation is provided on freehold land.

Impairment of tangible and intangible assets excluding goodwill
At each reporting date, the Group reviews the carrying amounts of its property, plant and equipment and intangible assets  
to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, 
the recoverable amount of the asset is estimated to determine the extent of the impairment loss (if any). Where the asset  
does not generate cash flows that are independent from other assets, the Group estimates the recoverable amount of  
the cash-generating unit to which the asset belongs. When a reasonable and consistent basis of allocation can be identified, 
corporate assets are also allocated to individual cash-generating units, or otherwise they are allocated to the smallest group  
of cash-generating units for which a reasonable and consistent allocation basis can be identified.

Intangible assets with an indefinite useful life are tested for impairment at least annually and whenever there is an indication  
at the end of a reporting period that the asset may be impaired.

Recoverable amount is the higher of fair value less costs of disposal and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not  
been adjusted. 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying 
amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised 
immediately in the Income Statement, unless the relevant asset is carried at a revalued amount, in which case the impairment 
loss is treated as a revaluation decrease and to the extent that the impairment loss is greater than the related revaluation 
surplus, the excess impairment loss is recognised in the Income Statement.

Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased 
to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying 
amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit)  
in prior years. A reversal of an impairment loss is recognised immediately in the Income Statement to the extent that it 
eliminates the impairment loss which has been recognised for the asset in prior years. Any increase in excess of this  
amount is treated as a revaluation increase.

Calculation of recoverable amount
The recoverable amount is the higher of fair value less costs to sell or value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a discount rate that reflects the current market assessments  
of the time value of money.

102

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Reversal of impairment
An impairment loss in respect of a receivable carried at amortised cost is reversed if the subsequent increase in recoverable 
amount can be related objectively to an event occurring after the impairment loss was recognised.

In respect of other assets, an impairment loss is reversed when there is an indication that the impairment loss may no longer 
exist and there has been a change in the estimates used to determine the recoverable amount. 

An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that 
would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Inventory
Inventory is valued at the lower of cost or net realisable value. Cost comprises direct materials and, where applicable, direct 
labour costs that have been incurred in bringing the inventories to their present location and condition and an attributable 
proportion of manufacturing overheads based on normal levels of activity.

Net realisable value is based on estimated selling price less further costs to completion and disposal.

The Group makes provision for inventory deemed to be irrecoverable or where the net realisable value is lower than cost. 
This provision is established on a stock keeping unit (SKU) basis by reference to the age of the stock, the forward order book, 
management’s experience and its assessment of the present value of estimated future cash flow.

Financial instruments
Classification of financial instruments 
Financial instruments are classified as financial assets, financial liabilities or equity instruments. 

Financial instruments issued by the Group are treated as equity only to the extent that they meet the following two conditions:

•  They include no contractual obligations upon the Group to deliver cash or other financial assets that are potentially 

unfavourable to the Group; and 

•  Where the instrument will or may be settled in the Group’s own equity instruments, it is either a non-derivative that includes 
no obligation to deliver a variable number of the Group’s own equity instruments or is a derivative that will be settled by the 
Group exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments.

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability.

Recognition and valuation of financial assets
Cash and cash equivalents 
Cash and cash equivalents comprise cash at bank and in hand and cash deposits and amounts under short-term guarantees, 
usually three months or less, that are held for the purpose of meeting short-term cash commitments and are subject to 
insignificant risk in change in value and which are readily convertible to a known amount of cash. Cash held in accounts  
with more than 90 days’ notice that are not required to meet short-term cash commitments are shown as an investment.

Trade and other receivables 
Trade and other receivables are stated initially at fair value and subsequent to initial recognition they are measured at 
amortised cost including a provision for expected credit losses. The Group measures the provision at an amount equal to 
lifetime expected credit losses, estimated by reference to past experience and relevant forward-looking factors. The Group 
writes off a receivable when there is objective evidence that the debtor is in significant financial difficulty and there is no 
realistic prospect of recovery, for example, when a debtor enters bankruptcy or financial reorganisation.

The Group recognises a loss allowance for expected credit losses on investments in debt instruments that are measured  
at amortised cost or at fair value through other comprehensive income. The amount of expected credit losses is updated  
at each reporting date to reflect changes in credit risk since initial recognition of the respective financial instrument.

The Group always recognises lifetime expected credit losses (ECL) for trade receivables. The expected credit losses on  
these financial assets are estimated using a provision matrix based on the Group’s historical credit loss experience, adjusted  
for factors that are specific to the debtors, general economic conditions and an assessment of both the current as well  
as the forecast direction of conditions at the reporting date, including time value of money where appropriate.

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3 Accounting policies continued
Financial instruments continued
For all other financial instruments, the Group recognises lifetime ECL when there has been a significant increase in credit 
risk since initial recognition. However, if the credit risk on the financial instrument has not increased significantly since initial 
recognition, the Group measures the loss allowance for that financial instrument at an amount equal to 12-month ECL.

Lifetime ECL represents the expected credit losses that will result from all possible default events over the expected life of a 
financial instrument. In contrast, 12-month ECL represents the portion of lifetime ECL that is expected to result from default 
events on a financial instrument that are possible within 12 months of the reporting date.

De-recognition of financial assets:
The Group de-recognises a financial asset only when the contractual rights to the cash flows from the asset expire, or when  
it transfers the financial asset and substantially all the risks and rewards of ownership of the asset to another entity. If the Group 
neither transfers nor retains substantially all the risks and rewards of ownership and continues to control the transferred asset, 
the Group recognises its retained interest in the asset and an associated liability for amounts it may have to pay. If the Group 
retains substantially all the risks and rewards of ownership of a transferred financial asset, the Group continues to recognise 
the financial asset and also recognises a collateralised borrowing for the proceeds received.

On de-recognition of a financial asset measured at amortised cost, the difference between the asset’s carrying amount and 
the sum of the consideration received and receivable is recognised in the Income Statement. In addition, on derecognition 
of an investment in a debt instrument classified as FVTOCI, the cumulative gain or loss previously accumulated in the 
investments revaluation reserve is reclassified to the Income Statement. In contrast, on de-recognition of an investment in 
an equity instrument which the Group has elected on initial recognition to measure at FVTOCI, the cumulative gain or loss 
previously accumulated in the investments revaluation reserve is not reclassified to the Income Statement, but is transferred  
to retained earnings. 

Recognition and valuation of equity instruments
Equity instruments are stated at par value. Any premium on issue is taken to the share premium account. 

Recognition and valuation of financial liabilities 
Financial liabilities are classified according to the substance of the contractual arrangements entered into.

Trade payables
Trade payables are initially recognised at fair value and are subsequently recognised at amortised cost using the effective 
interest method.

Other loans
Other loans are initially recognised at fair value and are subsequently recognised at amortised cost using the effective  
interest method.

Financial liabilities at Fair Value Through Profit or Loss (‘FVTPL’)
A derivative that is not designated and effective as a hedging instrument is classified as held for trading. Financial liabilities  
are classified as FVTPL where the financial liabilities are held for trading.

Financial liabilities at FVTPL are stated at fair value, with any resultant gain or loss recognised in the Income Statement.  
Fair value is determined in the manner described in Note 24.

Derivative financial instruments
The Group enters into foreign exchange forward contracts to manage its exposure to foreign exchange rate risk.  
Further details of derivative financial instruments are disclosed in Note 24 to the Financial Statements.

Derivatives are initially recognised at fair value at the date a derivative contract is entered into and are subsequently 
remeasured to their fair value at each Statement of Financial Position date. The resulting gain or loss is recognised in the 
Income Statement (administrative costs) immediately unless the derivative is designated and effective as a hedging instrument, 
in which event the timing of the recognition in the Income Statement depends on the nature of the hedge relationship. 
The Group currently designates certain derivatives as hedges of highly probable forecast transactions or hedges of foreign 
currency risk of firm commitments (cash flow hedges). A derivative with a positive fair value is recognised as a financial asset 
whereas a derivative with a negative fair value is recognised as a financial liability.

Derivatives with remaining maturity of less than 12 months are presented as current assets or current liabilities.

104

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Leased assets
For all leased assets, the lessee recognises a right-of-use asset and a corresponding liability at the date at which the leased 
asset is available to use. Assets and liabilities arising from a lease are initially measured on a present value basis using the 
interest rate implicit in the lease or, if that rate cannot be readily determined, the incremental borrowing rate. Lease payments 
are allocated between the liability and finance expense. The finance expense is charged to the Income Statement over the 
lease period so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period,  
The right-of-use asset is depreciated over the shorter of the asset’s useful life and the lease term on a straight line basis. 
Payments associated with leases with a lease term of 12 months or less and leases of low-value assets are recognised  
as an expense in the Income Statement on a straight-line basis. 

Pensions 
The Group operates a money purchase pension scheme. The assets of the scheme are held separately from those of 
the Group in an independently administered fund. The amount charged against the Income Statement represents the 
contributions payable to the scheme in respect of the accounting period.

Share-based payments
The Group issues equity–settled share-based payments to certain employees. Equity-settled share-based payments are 
measured at fair value at the date of grant. The fair value, as determined at the grant date of equity–settled share-based 
payments, is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of options that will 
eventually vest. At each Statement of Financial Position date the Group revises its estimate of the number expected to vest  
as a result of the effect of non-market based vesting conditions. The impact, if any, is recognised in the Income Statement 
with a corresponding adjustment to reserves.

Fair value is measured by use of a Black-Scholes Merton or Monte Carlo model. The expected life used in the model  
has been adjusted, based on management’s best estimate, for the effect of non-transferability, exercise restrictions  
and behavioural considerations.

Capital management
For the year ended 31 December 2020, the Group had net funds with no borrowings. Working capital is managed  
in order to generate maximum conversion of profits into cash and cash equivalents thereby maintaining capital. 

Capital includes share capital, share premium, investment in own shares, share-based payments reserve, share-based 
payments deferred tax reserve, other reserve, translation reserve and retained earnings reserve. There are no externally 
imposed capital requirements on the Group.

Employee Benefit Trusts
The Group operates an Employee Benefit Trust (EBT): ‘Advanced Medical Solutions Group plc UK Employee Benefit Trust’.

The Group has de facto control of the assets, liabilities and shares held by the Trust and bear their benefits and risks.  
The Group records assets and liabilities of the Trust as its own.

In compliance with IAS 32 ‘Financial Instruments: Presentation Group’, shares held by the EBT are included in the Consolidated 
Statement of Financial Position as a reduction in equity. Gains and losses on Group shares are recognised directly in reserves.

IFRS not yet effective and not adopted early
Certain new accounting standards and interpretations have been published that are not mandatory for 31 December 2020 
reporting periods and have not been early adopted by the Group. These standards are not expected to have a material  
impact on the entity in the current or future reporting periods or on foreseeable future transactions and include:

Amendments to IFRS 10 – Consolidated Financial Statements and IAS 28 Sale or Contribution of Assets between an Investor 
and its Associate or Joint Venture

Amendments to IAS 1 – Classification of Liabilities as Current or Non-current

Amendments to IFRS 3 – Reference to the Conceptual Framework 

Amendments to IAS 16 – Property, Plant and Equipment — Proceeds before Intended Use

Amendments to IAS 37 – Onerous Contracts – Cost of Fulfilling a Contract

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OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

4 Segment information
The Group is organised into two Business Units: Surgical and Woundcare. These Business Units are the basis on which the 
Group reports its segment information. 

Segment results, assets and liabilities include items directly attributable to a segment as well as those that can be allocated 
on a reasonable basis. Unallocated items comprise mainly investments and related revenue, corporate assets, head office 
expenses and income tax assets. These are the measures reported to the Group’s Chief Executive for the purposes of  
resource allocation and assessment of segment performance.

Business segments 
Segment information about these businesses is presented below.

Surgical 
£’000

Woundcare 
£’000

Consolidated 
£’000

50,169

36,627

86,796

9,094

(2,132)

6,962

5,357

(137)

5,220

14,451

(2,269)

12,182

(618)

(834)

10,730

220

(861)

10,089

(1,505)

8,584

Surgical 
£’000

Woundcare 
£’000

Consolidated 
£’000

74

1,659

1,367

52

1,129

979

126

2,788

2,346

(4,709)

(2,123)

(6,832)

155,301

82,999

238,300

255

238,555

20,354

15,990

36,344

Year ended 31 December 2020

Revenue

External sales

Result

Adjusted segment operating profit

Amortisation of acquired intangibles

Segment operating profit

Unallocated expenses

Exceptional costs

Operating profit

Finance income

Finance costs

Profit before tax

Tax

Profit for the year

At 31 December 2020

Other information

Capital additions:

Software intangibles

Development

Property, plant and equipment

Depreciation and amortisation

Statement of Financial Position

Assets

Segment assets

Unallocated assets

Consolidated total assets

Liabilities

Segment liabilities

106

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Year ended 31 December 2019

Revenue

External sales

Result

Adjusted segment operating profit

Amortisation of acquired intangibles

Segment operating profit

Unallocated expenses

Exceptional costs

Operating profit

Finance income

Finance costs

Profit before tax

Tax

Profit for the year

At 31 December 2019

Other information

Capital additions:

Software intangibles

Research & development

Property, plant and equipment

Depreciation and amortisation

Statement of Financial Position

Assets

Segment assets

Unallocated assets

Consolidated total assets

Liabilities

Segment liabilities

Surgical 
£’000

Woundcare 
£’000

Consolidated 
£’000

56,544

45,824

102,368

16,086

(1,675)

14,411

11,378

(8)

11,370

27,464

(1,683)

25,781

(485)

(1,053)

24,243

406

(392)

24,257

(5,338)

18,919

Surgical 
£’000

Woundcare 
£’000

Consolidated 
£’000

364

1,346

1,393

462

1,009

1,280

826

2,355

2,673

(3,985)

(1,863)

(5,848)

160,241

66,354

226,595

387

226,982

21,647

14,100

35,747

107

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

4 Segment information continued
Geographical segments
The Group operates in the UK, Germany, the Netherlands, France, the Czech Republic and Israel with a sales office located  
in Russia and a sales presence in the USA. In presenting information on the basis of geographical segments, segment revenue 
is based on the geographical location of customers. Segment assets are based on the geographical location of the assets.

The following table provides an analysis of the Group’s sales by geographical market, irrespective of the origin of the goods  
or services, based upon location of the Group’s customers:

Year ended 31 December

United Kingdom

Germany

France

Rest of Europe

United States of America

Rest of World

The following table provides an analysis of the Group’s total assets by geographical location:

At year ended 31 December

United Kingdom

Germany

France

Rest of Europe

United States of America

Israel

5 Profit from operations

Year ended 31 December

Profit from operations is arrived at after charging:

Depreciation of property, plant and equipment

Amortisation of: 

– acquired intellectual property rights and other intangible assets

– software intangibles

– development costs

Research and development costs expensed excluding regulatory costs

Cost of inventories recognised as expense

Write down of inventories expensed

Staff costs

Net foreign exchange loss

2020 
£’000

16,748

18,888

4,369

18,027

23,690

5,074

86,796

2020 
£’000

125,343

71,752

9,703

7,224

3,370

21,163

238,555

2019 
£’000

20,151

20,018

3,913

19,563

34,879

3,844

102,368

2019 
£’000

117,055

69,501

9,613

5,106

2,532

23,175

226,982

2020 
£’000

2019 
£’000

3,467

3,154

2,269

563

533

3,727

40,397

359

35,828

376

1,683

519

492

3,195

40,717

504

33,179

2,790

108

Advanced Medical Solutions Group plc Annual Report & Accounts 2020  
  
6 Exceptional items
During 2020, £834,000 of exceptional costs were incurred mainly relating to the acquisition of Raleigh Adhesive Coatings 
Limited and transaction costs to participate in another potential process which was ultimately unsuccessful (2019: £1,053,000 
mainly relating to the acquisition and integration of Sealantis Ltd and Biomatlante SA and transaction costs to participate  
in another potential process which was ultimately unsuccessful). Transaction costs typically relate to external professional  
service costs during transaction evaluation and completion where successful. 

7 Auditor’s remuneration
Amounts payable to Deloitte LLP and their associates in respect of both audit and non-audit services:

Fees payable to the Company’s auditor and their associates for the  
audit of the Company’s annual accounts

Fees payable to the Company’s auditor and their associates for other  
audit services to the Group and the audit of the Company’s subsidiaries

Total audit fees

Audit related assurance services

Other services

Total non-audit fees

Year ended  
31 December  
2020 
£’000

Year ended  
31 December  
2019 
£’000

 23 

 155

 178

 22

 – 

 22

 200

 23 

 152 

 175 

 24 

 175 

 199 

 374 

Audit related assurance services relate to the review of the half-yearly financial report. 

Fees payable to the Company’s auditor, Deloitte LLP and its associates, for non-audit services to the Company are not required 
to be disclosed in subsidiaries’ accounts because the Consolidated Financial Statements are required to disclose such fees  
on a consolidated basis.

A description of the work of the Audit Committee is set out in the Governance section of the Annual Report which includes 
explanations of how the audit objectivity and independence is safeguarded when non-audit services are provided by  
the Auditor.

109

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

8 Employees
The average monthly number of employees of the Group during the year, including Executive Directors, was as follows:

Production

Research and development

Sales and marketing

Administration

Staff costs for all employees, including Executive Directors, consists of:

Wages and salaries

Social Security costs

Pension costs

Share-based payments (see Note 29)

9 Directors’ emoluments

Remuneration for management services

Pension costs

Amounts paid to third parties

Share-based payments

Year ended  
31 December  
2020 
Number

Year ended  
31 December  
2019  

Number

379

59

133

119

690

361

50

139

114

664

Year ended  
31 December  
2020  
£’000

Year ended  
31 December  
2019  
£’000

28,554

25,858

4,314

1,349

1,611

4,156

1,309

1,856

35,828

33,179

Year ended  
31 December  
2020  
£’000

Year ended  
31 December  
2019  
£’000

643

47

19

334

1,043

604

47

68

308

1,026

The Group’s highest paid Director is disclosed in the Remuneration Report on page 72. 

Retirement benefits are accruing to the following number of Directors  
under money purchase schemes

 2 

2

110

Advanced Medical Solutions Group plc Annual Report & Accounts 202010 Remuneration of Key Management Personnel
The key management of the Group comprises the Directors of the Group together with senior members of the management 
team. Their aggregate compensation is shown below:

Salaries, fees and short-term employee benefits

Pension costs

Share-based payments

11 Finance income

Bank interest

12 Finance costs

Amortisation of facility fees

Finance lease interest

Other interest

Change in long-term liabilities

Year ended  
31 December  
2020  
£’000

Year ended  
31 December  
2019  
£’000

1,667

106

595

 1,659

 108 

 607

 2,368 

 2,374

Year ended  
31 December  
2020  
£’000

Year ended  
31 December  
2019  
£’000

220

 406

Year ended  
31 December  
2020  
£’000

Year ended  
31 December  
2019  
£’000

 299 

 375 

 20 

 167 

 861 

299

383

55

(345)

 392

Change in long-term liabilities relates to movements in the long-term liabilities arising on the acquisition of Sealantis in 2019. 
The expense occurs as the liabilities unwinds and for any changes to sales projections. (See Note 24 for further information on 
how these liabilities are calculated).

111

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

13 Taxation 
a) Analysis of charge for the year

Year ended 31 December

Current tax:

Tax on ordinary activities – current year

Tax on ordinary activities – prior year

Deferred tax:

Tax on ordinary activities – current year

Tax on ordinary activities – prior year

2020 
£’000

1,514

21

1,535

(3)

(27)

(30)

2019 
£’000

5,195

5

5,200

61

 77

138

Tax charge for the year

1,505

5,338

b) Factors affecting tax charge for the year
The Group has chosen to use a weighted average country tax rate rather than the UK tax rate for the reconciliation of the 
charge for the year to the profit per the Income Statement. The Group operates in several jurisdictions, some of which have  
a tax rate in excess of the UK tax rate. As such, a weighted average country tax rate is believed to provide the most meaningful 
information to the users of the Financial Statements. The tax assessed for the year is lower (2019: higher) than the weighted 
average Group tax rate of 24.6% (2019: 21.6%) as explained below:

Year ended 31 December

Profit before taxation

Profit multiplied by the weighted average Group tax rate 24.6% (2019: 21.6%) 

Effects of:

Expenses not deductible for tax purposes and other timing differences

Patent Box Relief

Utilisation of trading losses 

Net impact of deferred tax on capitalised development costs and R&D relief

Share-based payments

Adjustments in respect of prior year – current tax

Adjustments in respect of prior year and rate changes – deferred tax

2020 
£’000

10,089

2,481

268

(1,091)

 – 

(186)

39

21

(27)

2019 
£’000

24,257

5,248

246

(124)

(26)

(131)

43

5

 77

Taxation

1,505

5,338

Subsequent to year-end, the UK Government has proposed to increase UK corporation tax to 25% from April 2023. The Group 
will apply revised, substantively enacted rates in future reporting periods. The Group is currently assessing the impact of this 
rate change and expects it to increase the Group’s effective tax rate. 

In addition to the amount charged to the Income Statement and the Statement of Comprehensive Income, the Group  
has recognised directly in equity:

•  Excess tax deductions related to share-based payments on exercised options, totalling £65,000 surplus:  

(2019: £277,000 surplus).

•  Changes in excess deferred tax deductions related to share-based payments, totalling £219,000 surplus:  

(2019: £59,000 surplus).

A Deferred tax charge arising on cash flow hedges is included in other comprehensive income totalling £160,000  
(2019: £130,000).

112

Advanced Medical Solutions Group plc Annual Report & Accounts 2020  
 
14 Dividends
Amounts recognised as distributions to equity holders in the period:

Final dividend for the year ended 31 December 2019 of 1.05p (2018: 0.90p) per Ordinary Share

Interim dividend for the year ended 31 December 2020 of 0.50p (2019: 0.50p) per Ordinary Share

Year ended  
31 December  
2020  
£’000

Year ended  
31 December  
2019  
£’000

 2,256 

 1,081 

 3,337 

 1,931 

 1,077 

 3,008 

Proposed final dividend for the year ended 31 December 2020 of 1.20p (2019: 1.05p)  
per ordinary share

2,585

2,256

The proposed final dividend is subject to approval by the shareholders and has not been included as a liability in these 
Financial Statements.

15 Earnings per share
The calculation of basic and diluted earnings per share is based on the following data:

Year ended 31 December

2020 
Number of 
shares

2019 
Number of 
shares

Weighted average number of Ordinary Shares for the purposes of basic earnings per share

215,126

214,730

Effect of dilutive potential Ordinary Shares: share options, deferred share bonus and LTIPs

2,705

2,107

Weighted average number of Ordinary Shares for the purposes of diluted earnings per share

217,831

216,837

Profit for the year attributable to equity holders of the parent 

Exceptional costs

Amortisation of acquired intangible assets

Movement in liability fair value accounting

Adjusted profit for the year attributable to equity holders of the parent

Earnings per share

Basic EPS

Diluted EPS

Adjusted basic EPS

Adjusted diluted EPS

£’000

8,584

834

2,269

167

£’000

18,919

1,053

1,683

(345)

11,854

21,310

pence

pence

3.99

3.94

5.51

5.44

8.81

8.72

9.92

9.83

113

OverviewStrategic ReportGovernanceFinancial Statements  
Notes Forming Part of the Consolidated Financial Statements continued

16 Acquired intellectual property rights, software intangibles and development costs

2020

Cost

At beginning of year

On acquisition

Additions

Exchange differences

At end of year

Amortisation

At beginning of year

Charged in the year

Exchange differences

At end of year

Net book value

At 31 December 2020

At 31 December 2019

Acquired  
intellectual  
property rights  

£’000

Other  
intangible  
assets  
£’000

Software  
intangibles  

£’000

Development 
and  
recertification  
costs  
£’000

Total  
£’000

 13,138 

 – 

 – 

 610 

 17,584 

 8,710 

 – 

(250)

 5,417 

 8,333 

 44,472

 – 

 126 

 86 

 – 

 2,788 

 81 

 8,710

 2,914 

 527

 13,748 

 26,044 

 5,629 

 11,202 

 56,623

 3,660 

 132 

 77 

 3,869 

 9,879 

 9,478 

 1,599 

 2,137 

(49)

 3,687 

 2,585 

 3,294 

 563 

 44 

 533 

7 

 11,138

 3,365

 79

 3,192 

 3,834 

 14,582

 22,357 

 15,985 

 2,437 

 2,832 

 7,368 

 5,039 

 42,041

 33,334

Acquired intellectual property rights were initially recognised on the acquisition of MedLogic Global Limited representing 
patents and on the acquisition of RESORBA® representing brand names, know how and customer listings and contracts.  
Other intangible assets were recognised in 2019 on the acquisition of Sealantis Limited and represent technological based 
know-how and on the acquisition of Biomatlante which represent technological based know-how, patents and customer 
listings. Other intellectual property rights on acquisition in the year relate to technological based know-how and customer 
listings arising on the acquisition of Raleigh Coatings. See Note 31 for further information.

114

Advanced Medical Solutions Group plc Annual Report & Accounts 2020RESORBA® ‘know-how’ and GENTA-COLL® brand name are being amortised over ten and fifteen years respectively with one 
and six years remaining, with the exception of the RESORBA® brand name, which the Directors believe has an unlimited useful 
economic life and has a carrying value of £9,330,000. In reaching this assessment, the Directors have considered that the 
RESORBA® brand has existed for over 80 years and is widely recognised as a market leader in the surgical market.

Intangible assets are amortised on a straight-line basis and the amortisation is recognised within administration costs.

2019

Cost

At beginning of year

On acquisition

Additions

Disposals / impairment

Exchange differences

At end of year

Amortisation

At beginning of year

Charged in the year

Disposals / impairment

Exchange differences

At end of year

Net book value

At 31 December 2019

At 31 December 2018

Acquired  
intellectual  
property rights  

£’000

Other  
intangible  
assets  
£’000

Software  
intangibles  

£’000

Development 
costs  
£’000

 13,316 

 – 

 4,645 

 360 

 17,624 

 – 

 – 

(538)

 – 

 – 

40

 – 

 826 

(1)

(53)

 5,997 

 30 

 2,355 

–

(49)

Total  
£’000

 23,958 

 18,014 

 3,181 

(1)

(680)

 13,138 

 17,584 

 5,417 

 8,333 

 44,472 

 3,643 

 – 

 2,097 

 84 

 – 

(67)

 1,599 

 – 

 – 

 519 

(1)

(30)

 2,793 

 492 

–

9

 8,533 

 2,694 

(1)

(88)

 3,660 

 1,599 

 2,585 

 3,294 

 11,138 

 9,478 

 9,673 

 15,985 

 – 

 2,832 

 2,548 

 5,039 

 3,204 

 33,334 

 15,425 

115

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

17 Property, plant and equipment

Freehold land,  
property and  
improvements  

£’000

Right-of-use  
assets  
£’000

Short  
leasehold  
improvements  

£’000

Plant and  
machinery  

£’000

Fixtures  
and  
fittings  
£’000

Motor  
vehicles  
£’000

Total  
£’000

2020

Cost

At beginning of year

 5,785 

 12,496 

 113 

 30,117 

 922 

 995 

 50,428

On acquisition

Additions

Disposals

Exchange adjustment

At end of year

Depreciation

 – 

 6 

 – 

 241 

 6,032 

 645 

 1,876 

(141)

 155 

 – 

 – 

 – 

 – 

 584 

 2,300 

(54)

 273

 3 

 40 

(21)

 18 

 15,031 

 113 

 33,220 

 962 

At beginning of year

 1,065 

Provided for the year

Disposals

Exchange adjustment

At end of year 

Net book value

 191 

 – 

 64 

 3,314 

 1,266 

(141)

 35 

 1,320 

 4,474 

At 31 December 2020

At 31 December 2019

 4,712 

 4,720 

 10,557 

 9,182 

 10 

 – 

 – 

 – 

 10 

 103 

 103 

 17,148 

 1,843 

(29)

 84 

 19,046 

 14,174 

 12,969 

 671 

 92 

(21)

 13 

 755 

 207 

 251 

 – 

 – 

(353)

 42 

 684 

 513 

 75 

(247)

 32 

 373 

 311 

 482 

 1,232

 4,222 

(569)

 729

 56,042

 22,721

 3,467 

(438)

 228

 25,978

 30,064

 27,707

At 31 December 2020, the Group had entered into contractual commitments for the acquisition of property, plant and 
equipment amounting to £414,000 (2019: £349,000).

The net book value of plant and equipment includes £83,000 within plant and machinery (2019: £103,000) of capitalised 
borrowing costs relating to the Winsford site.

Freehold land,  
property and  
improvements  

£’000

Right-of-use  
assets  
£’000

Short  
leasehold  
improvements  

£’000

Plant and  
machinery  

£’000

Fixtures  
and  
fittings  
£’000

Motor  
vehicles  
£’000

Total  
£’000

2019

Cost

At beginning of year

 5,962 

 12,285 

 894 

 1,146 

 48,216 

 407 

 198 

(300)

(94)

 12 

 101 

 – 

 – 

 – 

 27,917 

 66 

 2,411 

(130)

(147)

 21 

 23 

 – 

(16)

 12,496 

 113 

 30,117 

 922 

 2,559 

 1,068 

(300)

(13)

 3,314 

 9,182 

 9,726 

 10 

 – 

 – 

 – 

 10 

 15,710 

 1,732 

(130)

(164)

 17,148 

 103 

 2 

 12,969 

 12,207 

 605 

 77 

 – 

(11)

 671 

 251 

 289 

 – 

 – 

(102)

(49)

 995 

 519 

 125 

(102)

(29)

 513 

 482 

 627 

 595 

 2,673 

(532)

(524)

 50,428 

 20,366 

 3,154 

(532)

(267)

 22,721 

 27,707 

 27,850 

On acquisition

Additions

Disposals

Exchange adjustment

At end of year

Depreciation

At beginning of year

Provided for the year

Disposals

Exchange adjustment

At end of year 

Net book value

At 31 December 2019

At 31 December 2018

 – 

 41 

 – 

(218)

 5,785 

 963 

 152 

 – 

(50)

 1,065 

 4,720 

 4,999 

116

Advanced Medical Solutions Group plc Annual Report & Accounts 202018 Deferred tax
The following are the major deferred tax liabilities and assets recognised by the Group and movements thereon.

At 31 December 2018

Charge/(credit) to income

Credit to equity

Exchange adjustment

Acquisition of subsidiary

At 31 December 2019

Charge/(credit) to income

Credit to equity

Exchange adjustment

Acquisition of subsidiary

At 31 December 2020

Share–based  
payments  

£’000

 1,077 

 114 

(59)

 – 

 – 

 1,132 

 130 

(219)

 – 

 – 

 1,043 

Advanced  
capital 
allowances  

£’000

(511)

(186)

 – 

 – 

 – 

(697)

(177)

(3)

 – 

(55)

(932)

Intangible  
assets  
£’000

(2,999)

 477 

 – 

 29 

(3,145)

(5,638)

 341 

 – 

(144)

(1,655)

(7,096)

Research and 
Development 
Assets  
£’000

(693)

(314)

 – 

 – 

 – 

(1,007)

(248)

 – 

 – 

 – 

(1,255)

Other  
£’000

 31 

(134)

 – 

 – 

 – 

(103)

(179)

 – 

(14)

 – 

(296)

Total  
£’000

(3,095)

(43)

(59)

 29

(3,145)

(6,313)

(133)

(222)

(158)

(1,710)

(8,536)

Certain deferred tax assets and liabilities have been offset where there is a legal, enforceable right to do so. The following  
is the analysis of the deferred tax balances (after offset) for financial reporting purposes: 

Deferred tax liabilities

Deferred tax assets

2020 
£’000

(8,536)

–

(8,536)

2019 
£’000

(6,409)

 96

(6,313)

At the Statement of Financial Position date, the Group has approximately £9.8 million unused tax losses (2019: £8.8 million) 
relating to Biomatlante and Sealantis, available for offset against future profits. These have not been recognised in the Statement 
of financial Position as there is not currently sufficient evidence to prove that sufficient taxable profit will be available. The losses 
do not have time limits.

19 Goodwill

Cost

At 1 January 

Acquisitions

Exchange differences 

At 31 December

2020 
£’000

2019 
£’000

53,558

13,170

2,183

68,911

42,145

13,542

(2,129)

53,558

Three cash generating units (CGU) exist within the Surgical segment whereby goodwill has been allocated. CGU1 has goodwill 
and indefinite useful life intangible assets of £39.3 million and £9.3 million (2019: £37.2 million and £8.8 million) respectively. 
CGU2, which is in a pre-commercialisation stage, has goodwill of £9.2 million (2019: £9.6 million) and CGU3 has goodwill  
of £4.1 million (2019: £3.9 million).

Two cash generating units (CGU) exist within the Woundcare segment whereby goodwill has been allocated. CGU1 has 
goodwill of £3.0 million (2019: £2.9 million) and CGU2 has £13.2 million of goodwill (2019: £nil) arising on the acquisition  
of Raleigh Adhesive Coatings Limited on 23 November 2020.

Goodwill arose on the acquisition of Advanced Medical Solutions B.V. on 30 September 2009 and on the acquisition of 
RESORBA® on 22 December 2011. Additional goodwill arose on the acquisition of Sealantis Limited on 31 January 2019  
and on the acquisition of Biomatlante SA on 30 November 2019.

117

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

19 Goodwill continued
The goodwill and intangible assets with indefinite useful economic life have been allocated to the relevant CGU based  
upon the underlying identification of operations and assets to which the goodwill and intangibles relate to, as follows:

At 31 December 2020

Surgical: CGU1

Surgical: CGU2

Surgical: CGU3

Woundcare: CGU1

Woundcare: CGU2

Consolidated

Assumed life of 
CGU (years)

Discount Rate

Average sales 
growth rate

20

20

20

20

N/A

6.8%

17.5%

7.4%

6.6%

N/A

6.8%

53.2%

6.4%

3.2%

N/A

Intangible assets 
with indefinite 
useful life 
£’000

Total 
£’000

9,330

48,668

 – 

 – 

 – 

 – 

 9,330 

9,242

4,143

3,018

13,170

78,241

Goodwill 
£’000

39,338

9,242

4,143

3,018

13,170

68,911

The Group tests goodwill annually for impairment, or more frequently if there are indications that goodwill might be impaired.

The recoverable amounts have been determined based on a value-in-use calculation on a cash generating unit basis, 
which uses cash flow projections based on financial budgets approved by the Directors covering a 12-month period. These 
budgets have been adjusted for specific risk factors that take into account sensitivities of the projection. With the exception 
of Surgical: CGU2, a pre-commercialisation venture, the base 12-month projection is extrapolated using reasonable growth 
rates specific to each cash generating unit up to year five of between 0% and 17%, and with growth not exceeding the long-
term average growth rate for the industry for years six to twenty. Using a forecasting period of 20 years is deemed reasonable 
given the nature of the products sold by the CGUs, the regulatory framework that competitors must also comply with and 
the established nature of the markets into which they are sold. The growth rate would have to fall significantly in order for an 
impairment to be required. A discount rate of between 6.6% and 7.4% per annum (2019: between 7.1% and 7.5%), being the 
Group’s current pre-tax weighted average cost of capital adjusted for the risk of each CGU, has been applied to these cash 
flows, being an estimation of current market risks and the time value of money.

Surgical CGU2 is a pre-commercialisation venture and has high growth forecast in early years, contributing to an average  
sales growth rate of 53.2%. Its forecasts are made on the basis of a H1 2021 soft launch whilst further clinical evidence is  
built that will facilitate a full European Launch in 2022. It also has intellectual property in place protecting its products in  
certain markets for a number of years, supporting the Group’s assumption that it will be able to penetrate the market with  
its products. A discount rate of 17.5% (2019: 22.5%) has been applied to the cash flows of Surgical: CGU2 to represent the  
pre-commercialisation stage of this venture, a reduction on the previous year reflecting the progress made with the  
regulatory environment.

Woundcare CGU2 was acquired in November 2020 and has performed in line with expectations, as such no impairment 
charge has been recognised, see Note 16 for details of the intangible assets arising on acquisition. 

The Group has conducted a sensitivity analysis on the impairment test and for Surgical CGU1, Surgical CGU3 and Woundcare 
CGU1 as set out below. The changes required to key assumptions to generate an impairment charge within these CGUs are 
not considered to be reasonably possible changes and as such the assumptions are not considered to give rise to a key  
source of estimation uncertainty.

The cash flows used within the impairment model for Surgical CGU2, are based on assumptions which are key sources 
of estimation uncertainty and reasonably possible changes in these assumptions could lead to an impairment. Whilst the 
regulatory progress made in the last year reduces uncertainty, there is still inherent uncertainty in relation to the regulatory 
approval process, product launch date and the success of market penetration. In the event that sales growth and market 
penetration falls significantly below management’s expectation, management has prepared sensitivity analysis to evaluate the 
potential impairment required. In the event of sales growth being in-line with management’s expectations for years 2021 to 
2025 and then sales growth being restricted to 5% in subsequent years from 2026 to 2040, an impairment to goodwill would 
arise of £4.8 million.

118

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Sensitivity analysis conducted on each input independently has been prepared for all CGUs and the following inputs would 
eliminate headroom in the impairment assessments:

At 31 December 2020

Surgical: CGU1

Surgical: CGU2

Surgical: CGU3

Woundcare: CGU1

20 Inventories

Raw materials

Work in progress

Finished goods

Discount rate

Business 
continuity 
period (years)

11.3%

24.8%

21.0%

50.0%

15

11

8

3

2020 
£’000

8,585

5,879

6,561

Growth Rate

2.8%

 27.2% 

 -5.0% 

 -25.0% 

2019 
£’000

7,333

3,866

6,456

21,025

17,655

There is no material difference between the replacement cost of stock and the amount at which it is stated in the  
Financial Statements. 

Included above are finished goods of £nil (2019: £nil) carried at net realisable value.

Total gross inventories

Inventory impairment

Net inventory

2020 
£’000

23,060

(2,035)

21,025

2019 
£’000

19,068

(1,413)

17,655

The group performs a detailed assessment of all inventory and provisions are made for items identified as obsolete  
or slow moving.

21 Trade and other receivables

Current assets

Trade receivables

Other receivables

Derivative financial instruments

Prepayments and accrued income

Non-current assets

Derivative financial instruments

Prepayments and accrued income

Amount receivable for the sale of goods 

Loss allowance

Net trade receivables

2020 
£’000

2019 
£’000

17,663

25,627

621

1,320

1,503

1,269

715

1,610

21,107

29,221

 207 

 157 

 364 

2020 
£’000

17,859

(196)

17,663

 273

 258 

 531

2019 
£’000

25,788

(161)

25,627

119

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

21 Trade and other receivables continued
The Group’s principal financial assets are cash and trade receivables. The Group’s credit risk is primarily attributable to its  
trade receivables.

No interest is charged on receivables within the contracted credit period. Thereafter, interest may be charged at 2% per month 
on the outstanding balance. In determining the recoverability of a trade receivable the Group considers any change in the 
credit quality of the trade receivable from the date credit was initially granted up to the reporting date. The concentration  
of credit risk is limited due to the Group’s large and unrelated customer base. Accordingly, the Directors believe that there  
is no further credit provision required in excess of the loss allowance.

Before accepting any new customer, the Group assesses the potential customer’s credit quality and defines credit limits  
by customer. Limits are reviewed on an ongoing basis and reflect current payment history.

Receivables are written off when there is no reasonable expectation of recovery. Indicators that there may be no reasonable 
expectation of recovery include, ageing of the debt past 180 days, unwillingness to engage in correspondence and insolvency 
events of the counterparty.

The Group believes that the unimpaired amounts that are past due are still collectible in full, based on historic payment 
behaviour and extensive analysis of customer credit risk. A large proportion of debts overdue over 30 days were recovered 
post the Statement of Financial Position date. The Group does not hold any collateral or other credit enhancements over 
these balances. The carrying amount and ageing of these debtors is summarised below:

Ageing of overdue but not impaired receivables

31 to 60 days overdue

61 to 90 days overdue

> 90 days overdue

Total

Movement in loss allowance for trade receivables

Balance at the beginning of the year

Impairment losses recognised 

Amounts written off as uncollectable

Amounts recovered during the year

Balance at the end of the year

2020 
£’000

665

740

43

1,448

2019 
£’000

 880

 215

 308

1,403

 Year ended  
31 December 
2020 
£’000

 Year ended  
31 December 
2019 
£’000

161

75

(35)

(5)

196

277

20

(88)

(48)

161

Analysis of customers
In the year ended 31 December 2020, no customer accounted for more than 10% of the Group’s revenue (2019: one – 12%  
of revenue). No expected credit loss provision is believed to be required for other receivables and accrued income.

22 Cash and cash equivalents

Cash held at banks

2020 
£’000

53,829

2019 
£’000

64,751

Cash and cash equivalents comprise cash and short-term bank deposits with an original maturity of 90 days or less.  
The carrying amount of these assets is approximately equal to their fair value.

120

Advanced Medical Solutions Group plc Annual Report & Accounts 202023 Trade and other payables 

Current liabilities

Trade payables

Other payables

Derivative financial instruments

Lease liabilities

Accruals and deferred income

Non-current liabilities

Other payables

Bank loans

Lease liabilities

2020 
£’000

 6,791

 2,138

 – 

 1,257 

 4,210 

2019 
£’000

 7,402 

 3,164

 302

 1,353 

 3,175

 14,396 

 15,396

 3,229 

 – 

 9,864 

 13,093 

 3,150 

 664

 8,347 

 12,161

Trade payables principally comprise amounts outstanding for trade purchases and ongoing costs. 

Other payables principally comprise amounts due in respect of payroll taxes, pension costs and indirect taxes yet  
to be remitted.

Accruals and deferred income principally comprise amounts outstanding for trade purchases and ongoing costs but  
not yet invoiced and amounts received from customers but not yet recognised as revenue. 

No interest is charged on trade payables that are within pre-agreed credit terms. Thereafter, interest may be charged on  
the outstanding balances at various interest rates. The Group has financial risk management procedures in place to ensure 
that all payables are paid within the pre-agreed credit terms.

Bank loans at 31 December 2019 related to a number of loans acquired as part of the Biomatlante acquisition in the same  
year and were settled during the year ended 31 December 2020.

The Directors consider that the carrying amount of trade payables approximates to their fair value.

24 Financial instruments
Categories of financial instruments
All financial instruments held by the Group, as detailed in this Note, are classified as Trade and other receivables, Cash and 
cash equivalents and Derivative instruments in designated hedge accounting relationships, ‘Financial Liabilities Measured at 
Amortised Cost’ (trade and other payables and financial liabilities), ‘Derivative Instruments in Designated Hedge Accounting 
Relationships’ (cash flow hedges) and ‘Fair Value Through Profit and Loss (FVTPL)’ under IFRS 9 ‘Financial Instruments’ and 
lease liabilities under IFRS 16 ‘Leases’.

Carrying value

Financial assets

Trade and other receivables

Cash and cash equivalents

Derivative instruments in designated hedge accounting relationships

Financial liabilities

Derivative instruments in designated hedge accounting relationships

Financial liabilities measured at amortised cost

Lease liabilities

2020 
£’000

2019 
£’000

 18,284

53,829

 1,527 

 – 

9,310

 11,121 

27,154

64,751

 988

 302

 14,816

 9,700

Non-current liabilities arose on the acquisition of Sealantis in 2019 and relate to royalties payable and amounts due to the 
Israeli Innovation Authority. 

121

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

24 Financial instruments continued
Royalties payable are based on future sales of existing products in development and are due until the end of 2027. The liability 
is calculated based on the net present value of future sales projections with a 17.5% discount rate applied. The discount rate 
used to calculate the liability is consistent with the discount rate used in the impairment assessment (see Note 19).

Amounts due to the Israeli Innovation Authority are payable based on future sales and subject to at least 10% of manufacturing 
being retained in Israel. The Group expects to continue to perform at least 10% of manufacturing in Israel of the relevant 
products. The liability is calculated based on the net present value of future sales projections with a 7.7% discount rate applied 
on the basis that the liability does not expire until the liability is settled. The change in the valuation of the liabilities, which 
occurs as the liability unwinds and sales projections are updated, are recognised in finance costs (see Note 12).

In December 2019 the Group entered into a multi-currency facility with the NatWest Bank PLC and HSBC UK Bank PLC.  
The principle features of the facility are:

•  The committed value of the facility is £80 million.

•  There is an uncommitted accordion of an additional £20 million.

• 

It is unsecured and the facility will expire in December 2023.

•  The interest payable on drawings under the loan is based on inter-bank interest rates (EURIBOR or, if Sterling denominated, 

LIBOR) plus a sliding scale margin determined by the Group’s leverage. The margin would currently be 0.60%.

•  The facility has two covenants – interest cover (ratio of EBITDA to net finance charges) must be above 4:1 and leverage 

(ratio of Total Net Debt to adjusted EBITDA) should not exceed 3:1.

• 

It was undrawn at the end of the year. The covenants continue to apply in the event that the facility is undrawn.

The Risk Management section on pages 46 to 49 provides an explanation of the financial risks faced by the Group and  
the objectives and policies for managing those risks including hedging practices adopted. The information below deals  
with the financial assets and liabilities.

(a) Maturity of financial liabilities
The maturity profile of the Group’s financial liabilities, of which finance lease liabilities are at fixed rates and denominated  
in Sterling whilst derivative financial instruments are non-interest bearing, is as follows:

At 31 December 2020 

Trade and other payables

Lease liabilities

Bank loans

At 31 December 2019

Trade and other payables

Lease liabilities

Bank loans

On demand  
or within  
one year 
£’000

 13,139

 1,257 

 – 

 14,396

On demand  
or within  
one year 
£’000

 14,043 

 1,353

 – 

Between  
one and  
two years 
£’000

 71 

 1,088 

 – 

 1,159 

Between  
one and  
two years 
£’000

 139 

 909 

 133 

 15,396

 1,181 

Between  
two and  
five years 
£’000

 763 

 2,920 

 – 

 3,683 

Between  
two and  
five years 
£’000

 1,154 

 1,545 

 531 

 3,230 

Five years  
or more 
£’000

 2,396

 5,856

 – 

Total  
financial  
liabilities 
£’000

 16,368

 11,121

 – 

 8,252

 27,489 

Five years  
or more 
£’000

 1,857 

 5,893 

 – 

 7,750 

Total  
financial  
liabilities 
£’000

 17,193 

 9,700 

 664 

 27,557 

Interest 
rate

N/A

N/A

N/A

Interest 
rate 

N/A

N/A

2.56%

The Group enters lease arrangements to acquire right-of-use assets, predominately relating to premises from which the  
Group operates, vehicles and office equipment. Material leases include the lease of the Group’s headquarters, factory  
and distribution centre in Winsford, UK and a factory in Etten-Leur, the Netherlands. 

The Winsford leases were entered into in 2017 and expire in 2032. They have a total lease liability net present value  
of £7.6 million (2019: £8.1 million) and attract increases at five year intervals linked to market rate. The incremental  
borrowing rate is 4%.

The Etten-Leur lease was entered into in 2020 and expires in 2033 and has a lease liability net present value of £ 2.1 million 
(2019: £0.7 million). Rent increases are indexed linked on an annual basis. The incremental borrowing rate is 0.62%.

122

Advanced Medical Solutions Group plc Annual Report & Accounts 2020(b) Interest rate and currency of financial assets
The currency and interest rate profile of the financial assets of the Group is as follows:

Currency

Sterling

US Dollar

Euro

Israeli Shekel

At 31 December 2020

Currency

Sterling

US Dollar

Euro

Israeli Shekel

At 31 December 2019

Floating 
£’000

Non–interest 
bearing 
£’000

 36,399

 371 

 3,018 

 – 

39,788

11,165 

 1,004 

 1,758 

 114 

14,041

Floating 
£’000

Non–interest 
bearing 
£’000

Total 
£’000

 47,564

 1,375

 4,776

 114

53,829

Total 
£’000

 54,926 

 6,786 

 61,712 

 317 

 1,974 

 – 

 276 

 384 

 88 

 593 

 2,358 

 88 

 57,217 

 7,534 

 64,751 

Trade and other receivables
The Directors consider that the carrying amount of trade and other receivables approximates to their fair value.

Sterling

US Dollar

Euro

Israeli Shekel

2020 
£’000

 10,308 

 7,253 

 3,878 

 32

21,471

2019 
£’000

10,703

13,449

5,555

45

29,752

The financial assets all mature within one year. Credit risk is discussed in Note 21.

(c) Currency exposures
At 31 December 2020, the Group had unhedged US Dollar currency exposures of £nil (2019: £nil) and unhedged  
Euro currency exposures of £nil (2019: £nil).

Risk sensitivity
The Group’s interest rate risk is not considered to be a significant risk.

The Group estimates that a 10% movement in the £:US$ or £:Euro exchange rate would have impacted 2020 Sterling revenues 
by approximately 2.8% and 3.4% respectively and in the absence of any hedging this would have had an impact on profit 
margin as a percentage of revenue by 2.2% and 0.1%.

123

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

24 Financial instruments continued
Forward foreign exchange contracts
It is the policy of the Group to enter into forward foreign exchange contracts to cover specific foreign currency payments  
and receipts.

The following table details the forward foreign currency contracts outstanding as at the year-end:

Outstanding contracts

Cash flow hedges

Sell US dollars

Less than 3 months

3 to 6 months

7 to 12 months 

Over 12 months

Outstanding contracts

Sell Euros

Less than 3 months

3 to 6 months

7 to 12 months 

Over 12 months

Average contract rate 

Notional principle

Fair value

2020 
USD:£1

2019 
USD:£1

2020 
USD ‘000

2019 
USD ‘000

2020 
£’000

2019 
£’000

1.30

1.30

1.27

1.31

1.386

1.328

1.271

1.301

8,000

6,500

14,000

6,000

34,500

9,000

8,000

17,500

12,500

47,000

312

235

805

205

1,557

(307)

(5)

615

262

565

Average exchange rate 

Foreign currency

Fair value

2020 
EUR:£1

2019 
EUR:£1

2020 
EUR ‘000

2019 
EUR ‘000

2020 
£’000

2019 
£’000

1.15

1.14

1.11

1.10

1.125

1.143

1.112

1.144

600

600

1,200

600

3,000

620

1,200

1,500

1,200

4,520

(16)

(16)

(1)

2

(30)

23

25

61

12

121

The fair value amounts (classified under level two of the fair value hierarchy) presented above are the difference between the 
market value of equivalent instruments at the Statement of Financial Position date and the contract value of the instruments. 
No profits or losses are included in operating profit in the year (2019: £nil) in respect of FVTPL contracts. The gain of £842,000 
(2019: £3,091,000 gain) in respect of cash flow hedges has been taken to reserves.

25 Fair value of financial assets and liabilities
The Directors consider that the fair value of the Group’s financial instruments do not differ significantly from their book values.

26 Foreign exchange rates
The Group uses the average of exchange rates prevailing during the period to translate the results and cash flows of overseas 
subsidiaries into Sterling and period end rates to translate the net assets of those entities. The currencies which most influence 
these translations and the relevant exchange rates were:

Currency

US Dollar

Euro

Average rate

Closing rate

Percentage change

2020 

2019 

2020 

2019 

Average 
%

Closing 
%

1.284

1.130

1.275

1.138

1.365

1.112

1.320

1.175

1

(1)

3

(5)

124

Advanced Medical Solutions Group plc Annual Report & Accounts 202027 Share capital

Number of Ordinary Shares of 5p each

At 1 January 2019

Share capital allotted for share schemes

At 31 December 2019

Share capital allotted for share schemes

At 31 December 2020

Allotted, called up and fully paid 
‘000

213,473

 1,417

 214,890

493

215,383

At the Statement of Financial Position date, 403,239 (2019: 420,270) shares are retained by the Trust to meet the matching 
requirements of the scheme. For further information on the Share option plans, see Note 29.

Ordinary Shares of 5p each

At 1 January 2019

Share capital allotted for share schemes

At 31 December 2019

Share capital allotted for share schemes

At 31 December 2020

Allotted, called up and fully paid 
£’000

10,674

71

10,745

24

10,769

28 Reserves
Investment in own shares
This is the nominal value of the shares held in trust on behalf of employees in respect of the DSB scheme.

Other reserve
This represents Advanced Medical Solutions Limited’s share premium account arising from merger accounting.

Hedging reserve
The hedging reserve represents the cumulative amount of gains and losses on hedging instruments deemed effective in cash 
flow hedges. The cumulative deferred gain or loss on the hedging instruments are recognised in profit or loss only when the 
hedged transaction impacts the profit or loss or is included as a basis adjustment to the non-financial hedged item, consistent 
with the applicable accounting policy. 

Translation reserve
Exchange differences relating to the translation of the net assets of the Group’s foreign operations, which relate to subsidiaries 
only, from their functional currency into the parents functional currency, being Sterling, are recognised directly in the 
translation reserve. Gains and losses on hedging instruments that are designated as hedges of net investments in foreign 
operations are included in the translation reserve.

A £3,507,000 gain has been recorded in the translation reserve during the period, which would otherwise have been 
recognised in Administration costs (2019: £3,538,000 loss) if hedge accounting had not been adopted.

125

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

29 Share-based payments
The charge for share based payments under IFRS 2 arises across the following schemes:

Unapproved Executive Share Option Scheme, Enterprise Management Incentive Scheme  
and Company Share Option Scheme

Long-Term Incentive Plan

Deferred Share Bonus Scheme and Deferred Annual Bonus Scheme

2020 
£’000

2019 
£’000

253

705

653

265

748

843

1,611

1,856

Unapproved Executive Share Option Scheme, Enterprise Management Incentive Scheme (EMI) and Company Share  
Option Plan (CSOP)
The fair value of the executive options is calculated based on a Black-Scholes Merton model assuming the inputs below:

Grant Date

15/04/2011

08/09/2011

26/04/2013

15/04/2014

19/09/2014

02/04/2015

Share price at grant date

Exercise price

Expected life

Contractual life

Risk free rate

Expected volatility

Expected dividend yield

Fair value of options

88.0p

88.0p

3 yrs

10 yrs

1.92%

18%

0.7%

9p

86.25p

86.25p

3 yrs

10 yrs

1.92%

18%

0.7%

9p

77.5p

77.5p

3 yrs

10 yrs

0.36%

36%

0.7%

15p

115.75p

115.75p

121.75p

121.75p

3 yrs

10 yrs

0.80%

36%

0.7%

23p

3 yrs

10 yrs

0.80%

36%

0.7%

24p

132.0p

132.0p

3 yrs

10 yrs

0.80%

31%

0.7%

22p

Grant Date

18/04/2016

06/04/2017

13/04/2018

24/04/2019

14/04/2020

25/09/2020

Share price at grant date

Exercise price

Expected life

Contractual life

Risk free rate

Expected volatility

Expected dividend yield

Fair value of options

184.6p

184.6p

3 yrs

10 yrs

0.67%

25%

0.4%

25p

246.7p

246.7p

3 yrs

10 yrs

0.18%

23%

0.4%

29p

308.0p

308.0p

3 yrs

10 yrs

0.94%

34%

0.7%

41p

328.75p

328.75p

3 yrs

10 yrs

0.75%

26%

0.4%

48p

239.0p

239.0p

3 yrs

10 yrs

0.08%

36%

0.6%

46p

214.5p

214.5p

3 yrs

10 yrs

0.08%

36%

0.6%

42p

Under the terms of the Company’s Share Option Schemes, approved by shareholders in 2019, the Board may offer options to 
purchase Ordinary Shares in the Company to all employees of the Company at the market price on a date determined prior 
to the date of the offer. Individuals who are entitled to awards under the LTIP are not eligible to receive options under the 
Company’s Share Option Schemes.

Performance targets are assessed over a three-year period from the date of grant. Once options have vested they can  
be exercised during the period up to ten years from the date of grant.

The expected volatility was determined by calculating the historic volatility of the Group’s share price over the previous  
three years.

126

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Unapproved Executive Share Option Scheme, Enterprise Management Incentive Scheme (EMI) and Company Share  
Option Plan (CSOP) continued
Options have been granted over the following number of Ordinary Shares which were outstanding at 31 December 2020:

Number of  
options as 
at 1 January 
2020

Remaining life 
(years)  
1 January 
2020

Issued

Lapsed

Exercised

Number of 
options as at  
31 December 
2020

Remaining life 
(years)  
31 December 
2020

Date of grant

Option 
price (p)

Unapproved Executive  
Share Option Scheme

15.04.14

19.09.14

02.04.15

18.04.16

06.04.17

13.04.18

24.04.19

14.04.20

25.09.20

115.75

121.75

132.00

184.60

246.70

308.00

328.75

239.00

214.50

Enterprise Management  
Incentive Scheme

 106,000 

 28,000 

 80,000 

 192,284 

 451,097 

 349,021 

 500,730 

–

–

4.3

4.7

5.2

6.3

7.3

8.3

9.3

–

–

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(4,000)

 102,000 

 – 

 – 

 28,000 

 80,000 

(25,293)

166,991

(24,036)

–

(115,874)

 837,027

(67,000)

34,872

–

 – 

 – 

 – 

 –

 –

 427,061 

 349,021 

 384,856 

 770,027

 34,872

16.04.10

42.00

 15,000 

0.3

 – 

 – 

(15,000)

 – 

Company Share  
Option Plan

15.04.11

08.09.11

26.04.13

15.04.14

02.04.15

18.04.16

06.04.17

13.04.18

24.04.19

14.04.20

88.00

86.25

77.50

115.75

132.00

184.60

246.70

308.00

328.75

239.00

 6,000 

 1,000 

 1,000 

 19,220 

 12,727 

 66,798 

 193,047 

 129,781 

 157,341 

1.3

1.7

3.3

4.3

5.2

6.3

7.3

8.3

 9.3 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(6,715)

 – 

 (31,461)

– 

 –

 273,992

(8,000) 

 – 

 – 

 – 

 6,000 

 1,000 

 1,000 

(6,220)

 13,000 

 –

 –

 – 

 – 

 – 

– 

 12,727 

66,798

 186,332 

129,781 

 125,880 

265,992

 2,309,046 

1,145,891 (253,086)

(50,513)

 3,151,338

The weighted average remaining contractual life of the options outstanding at 31 December 2020 is 7.5 years (2019: 8.2 years).

The weighted average exercise price of options exercised in the year was £2.42 (2019: £3.15).

Outstanding at beginning of the year

Issued

Exercised

Lapsed

Outstanding at end of the year

Exercisable at end of the year

2020

2019

Number of  
Options

Number of  
Options

 2,309,046 

 2,436,596 

1,145,891 

 692,778 

(50,513)

(635,285)

(253,086)

(185,043)

3,151,338 

 2,309,046 

1,090,909

528,029

127

3.3

3.7

4.2

5.3

6.3

7.3

8.3

9.3

9.7

0.3

0.7

2.3

3.3

4.2

5.3

6.3

7.3

8.3

9.3

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

29 Share-based payments continued
Long Term Incentive Plan (LTIP)
The fair value of the LTIP options is calculated based on a binomial tree model assuming the inputs below:

Grant date

Share price at grant date

Exercise price

Expected life

Contractual life

Risk free rate

Expected volatility

Expected dividend yield

Probability of performance conditions

Fair value of option

Grant date

Share price at grant date

Exercise price

Expected life

Contractual life

Risk free rate

Expected volatility

Expected dividend yield

Probability of performance conditions

06/06/2014

02/04/2015

10/09/2015

18/04/2016

06/04/2017

117.0p

0p

3 yrs

10 yrs

0.80%

36%

0.7%

75%

85.9p

132.0p

151.5p

184.6p

246.7p

0p

3 yrs

10 yrs

0.80%

29%

0.7%

80%

64.4p

0p

3 yrs

10 yrs

0.67%

27%

0.4%

80%

75.5p

0p

3 yrs

10 yrs

0.67%

25%

0.4%

64%

0p

3 yrs

10 yrs

0.18%

23%

0.4%

64%

159.0p

220.0p

02/11/2017

13/04/2018

24/04/2019

14/04/2020

25/09/2020

344.7p

306.8p

328.75p

239.0p

214.5p

0p

3 yrs

10 yrs

0.18%

23%

0.4%

64%

0p

3 yrs

10 yrs

0.94%

25%

0.4%

72%

0p

3 yrs

10 yrs

0.75%

26%

0.4%

50%

0p

3 yrs

10 yrs

0.08%

36%

0.6%

62%

0p

3 yrs

10 yrs

0.08%

36%

0.6%

62%

Fair value of option

220.0p

264.0p

297.0p

217.0p

185.0p

The expected volatility was determined by calculating the historic volatility of the Group’s share price over the previous  
three years. 

The entitlement to shares under the LTIP is subject to achieving the performance conditions referred to on page 71.  
The numbers shown are maximum entitlements and the actual number of shares issued (if any) will depend on these 
performance conditions being achieved.

Date of grant

Long–Term Incentive Plan

06.06.14

02.04.15

10.09.15

18.04.16

06.04.17

02.11.17

13.04.18

24.04.19

14.04.20

25.09.20

Market  
price at  
date of  

grant (p)

Number of  
LTIPs at  
1 January  

2020

117.00

132.00

 38,450 

 99,270 

151.50

 146,939 

184.60

 228,308 

246.70

344.70

 459,855 

 9,308 

308.00

 364,645 

328.75

239.00

214.50

 437,469 

 – 

 – 

Remaining life  
1 January  

Number of  
LTIPs at  
31 December  

Remaining life  
31 December  

2020

Issued

Lapsed

Exercised

2020

2020

4.4

5.2 

5.7

6.3

7.3

7.8 

8.3 

 9.3 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 629,910 

–

 22,476 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

38,450

99,270

146,939

(10,230)

218,078

(120,526)

(174,110)

165,219

(7,112)

 – 

2,196

 – 

 – 

 – 

 – 

(3,306)

361,339

 – 

 – 

 – 

437,469

629,910

22,476

3.4

4.2

4.7

5.3

6.3

6.8

7.3

8.3

9.3

9.7

 1,784,244 

 652,386 

(127,638)

(187,646)

 2,121,346 

128

Advanced Medical Solutions Group plc Annual Report & Accounts 2020The weighted average exercise price of the Long-Term incentive Plan in the year was £2.35 (2019: £3.24).

The weighted average remaining contractual life of the LTIPs outstanding at 31 December 2020 is 7.4 years (2019: 7.5 years). 

Outstanding at beginning of the year

Issued

Exercised

Lapsed

Outstanding at end of the year

Exercisable at end of the year

Number of 
Options 
2020

Number of 
Options 
2019

 1,784,244 

 1,863,065

 652,386 

 437,469

(187,646)

(452,661)

(127,638)

(63,629)

 2,121,346 

 1,784,244

 670,152 

 512,967

The exercise price of these options is £1 for each issue of LTIPs.

Deferred Share Bonus Scheme (DSB)
The fair value of the DSB shares are calculated based on a Black-Scholes Merton model assuming the inputs below:

Grant date

12/04/2007

02/05/2008

23/04/2009

05/05/2010

11/05/2011

10/05/2012

02/07/2013

Share price at grant date

18.25p

35.50p

34.00p

40.32p

83.00p

70.625p

74.125p

Exercise price

Expected life

Contractual life

Risk-free rate

Expected volatility

Expected dividend yield

Probability of performance conditions

Fair value of option

0p

3.5 yrs

10 yrs

5.00%

27%

0%

100%

14p

0p

3.5 yrs

10 yrs

5.00%

38%

0%

100%

30p

0p

3 yrs

10 yrs

2.40%

30%

0%

100%

72p

0p

5 yrs

10 yrs

2.40%

34%

0%

100%

61p

0p

5 yrs

10 yrs

1.92%

18%

0.7%

100%

72p

0p

5 yrs

10 yrs

0.39%

34%

0.7%

100%

61p

0p

5 yrs

10 yrs

0.69%

36%

0.7%

100%

63p

Grant date

30/04/2014

29/04/2015

03/05/2016

02/05/2017

13/04/2018

29/04/2019

05/05/2020

16/11/2020

Share price at grant date

126.0p

141.5p

183.0p

264.1p

306.8p

328.75p

244.97p

218.4p

Exercise price

Expected life

Contractual life

Risk-free rate

Expected volatility

Expected dividend yield

Probability of 
performance conditions

Fair value of option

0p

5 yrs

10 yrs

0.80%

36%

0.7%

100%

110p

0p

5 yrs

10 yrs

0.80%

31%

0.7%

100%

124p

0p

5 yrs

10 yrs

0.67%

25%

0.4%

100%

160p

0p

5 yrs

10 yrs

0.18%

23%

0.4%

100%

233p

0p

5 yrs

10 yrs

0.94%

25%

0.4%

100%

266p

0p

5 yrs

10 yrs

0.75%

26%

0.4%

100%

296p

0p

5 yrs

10 yrs

0.08%

36%

0.6%

100%

253p

0p

5 yrs

10 yrs

0.08%

36%

0.6%

100%

190p

The expected volatility was determined by calculating the historic volatility of the Group’s share price over the previous  
three years.

The entitlement to shares under the DSB is subject to a three-year holding period. Additionally, for certain levels of share 
matching, additional performance conditions also need to be achieved. The actual number of shares that will be matched  
will depend on these performance conditions being met. Details on the DSB are given on page 70. 

129

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

29 Share-based payments continued
Deferred Share Bonus Scheme (DSB) continued

Date of grant

Deferred Share Bonus Plan

Market price at  
date of grant 
(p)

 Number of DSB 
matching shares at  
1 January  

Number of DSB 
matching shares at  
31 December  

2020

Issued

Lapsed

Exercised

2020

12.04.07

02.05.08

23.04.09

05.05.10

11.05.11

10.05.12

02.07.13

30.04.14

29.04.15

03.05.16

02.05.17

13.04.18

29.04.19

05.05.20

16.11.20

18.25

35.50

34.00

40.32

83.00

70.63

74.13

126.00

141.50

183.00

264.10

306.77

328.75

244.97

218.40

 6,759 

 13,640 

 18,365 

 16,120 

 8,005 

 10,562 

 97,556 

 84,773 

 117,416 

 292,336 

 253,004 

 135,863 

 251,378 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 –

 – 

 – 

 364,468 

 97,219 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 (13,937)

 (13,567)

(6,127)

 (4,530)

 –

–

(4,225)

(2,868)

(3,720)

(4,468)

(1,900)

(47,588)

(41,417)

(24,893)

(158,489)

(66,681)

 – 

(4,820)

(2,202)

 – 

 6,759 

 9,415 

 15,497 

 12,400 

 3,537 

 8,662 

 49,968 

 43,356 

 92,523 

 133,847 

 172,386

 122,296

 240,431

 357,736

 97,219 

 1,305,777 

 461,687 

 (38,161)

(363,271)

 1,366,032

The weighted average exercise price of the Deferred Share Bonus Plan in the year was £2.39 (2019: £3.17).

Outstanding at beginning of the year

Issued

Exercised

Lapsed

Outstanding at end of the year

Exercisable at end of year

Number of 
Options  
2020

Number of 
Options  
2019

1,305,777

1,286,244

461,687

275,800

(363,271)

(221,582)

(38,161)

(34,685)

1,366,032

1,305,777

548,350

665,532

The exercise price of the matching shares is £nil.

Deferred Annual Bonus Scheme (DAB)
The fair value of the DAB options are calculated based on a Black-Scholes Merton model assuming the inputs below:

Grant date

21/05/2014

15/04/2015

18/04/2016

06/04/2017

13/04/2018

24/04/2019

Share price at grant date

115.4p

129.0p

184.6p

246.7p

308.0p

328.75p

Exercise price

Expected life

Contractual life

Risk-free rate

Expected volatility

Expected dividend yield

Probability of performance conditions

Fair value of option

0p

3 yrs

10 yrs

0.80%

31%

0.7%

100%

115p

0p

3 yrs

10 yrs

0.80%

31%

0.7%

100%

129p

0p

3 yrs

10 yrs

0.67%

25%

0.4%

100%

183p

0p

3 yrs

10 yrs

0.18%

23%

0.4%

100%

250p

0p

3 yrs

10 yrs

0.94%

25%

0.4%

100%

308p

0p

3 yrs

10 yrs

0.75%

26%

0.4%

100%

329p

130

Advanced Medical Solutions Group plc Annual Report & Accounts 2020The expected volatility was determined by calculating the historic volatility of the Group’s share price over the previous  
three years.

The DAB scheme began on 21 May 2014. Participants compulsorily defer part of their bonus for the relevant financial year  
and they vest at the end of a three-year period from the time of grant.

Market price at 
date of grant  

 Number of  
DAB matching  
shares at  
1 January  

Remaining life 
(years) 
1 January  

Number of DAB 
matching 
shares at  
31 December  

Remaining life 
(years) 
31 December  

Date of grant

(p)

2020

2020

Issued

Lapsed

Exercised

2020

2020

Deferred Annual Bonus Plan

21.05.2014

15.04.2015

18.04.2016

06.04.2017

13.04.2018

24.04.2019

115.40

129.00

184.60

246.70

308.00

328.75

 520 

 12,393 

 18,466 

 64,886 

 63,037 

 36,721 

 196,023 

 4.3 

 5.3 

 6.3 

 7.3 

 8.3 

 9.3 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(6,298)

(12,495)

(27,930)

 – 

 – 

 520 

 6,095 

 5,971 

 36,956 

 63,037 

 36,721 

(46,723)

 149,300

3.3

4.3

5.3

6.3

7.3

8.3

As no bonus was awarded in 2020, no Deferred Annual Bonus have arisen. 

The weighted average exercise price of the Deferred Annual Bonus Plan options in the year was £2.45 (2019: £3.30).

The weighted average remaining contractual life of the Deferred Annual Bonus Plan options outstanding at  
31 December 2020 is 7.1 years (2019: 7.8).

Outstanding at beginning of the year

Issued

Exercised

Lapsed

Outstanding at end of the year

Exercisable at end of year

Number of  
Options 
2020

Number of  
Options 
2019

 196,023 

 239,178 

 – 

(46,723)

 – 

 36,721 

(79,876)

 – 

 149,300 

 196,023 

 49,542 

 31,379 

30  Related party transactions
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation. 
There are no other related party transactions to disclose.

131

OverviewStrategic ReportGovernanceFinancial StatementsNotes Forming Part of the Consolidated Financial Statements continued

31 Acquisition of Raleigh

On 23 November 2020 the Group acquired the entire issued share capital of Raleigh Adhesive Coatings Limited, a UK-based 
woundcare and bio-diagnostics coatings business. In the year ended 31 December 2020, Raleigh contributed £0.7 million 
revenue to the Group and had an operating profit of £0.1 million. In addition, amortisation of intangible assets of £0.1 million 
was recorded within the Group as a result of the acquisition. Had Raleigh been part of the Group since 1 January 2020,  
it would have contributed £6.4 million of revenue and £0.4 million of operating profit.

Identifiable net assets acquired

Technology-based Intangible assets

Customer related intangible assets

Property, plant and equipment

Finance lease assets

Trade and other receivables

Inventory

Cash and cash equivalents

Corporation tax debtor

Trade and other payables

Lease liabilities

Deferred Tax

Goodwill

Total net assets acquired

Satisfied by

Cash consideration

Net cash flow on acquisition

Cash consideration

Cash acquired

£’000

 1,320 

 7,390 

 587 

 645 

 1,999 

 1,009 

76

54

(1,891)

(646)

(1,713)

 13,170 

22,000

£’000

 22,000 

£’000

 22,000 

(76)

 21,924 

None of the goodwill on the acquisition is expected to be deductible for income tax. See Note 19 for the allocation  
of goodwill to CGUs.

32 Events after reporting period

There have been no material events subsequent to the end of the reporting period ended 31 December 2020. 

132

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Company Statement of Financial Position

At 31 December 2020

Non-current assets

Investments in subsidiaries

Loans and other financial assets

Current assets

Trade and other receivables

Cash and cash equivalents

Current liabilities

Trade and other payables

Net current assets

Net assets

Equity shareholders’ funds

Share capital

Share premium 

Share-based payments reserve

Investment in own shares

Retained earnings

Note

2020 
£’000

2019 
£’000

3

4

5

6

 58,017 

 123 

58,017

255

 58,140 

 58,272 

 46,871 

 46,880 

 93,751 

24,723

59,043

 83,766 

(5,995)

 87,631 

(7,838)

75,928

 145,896 

 134,200 

 10,769 

 36,288 

 11,142 

(162)

87,859

10,745

36,226

9,466

(159)

77,922

Equity attributable to equity holders of the parent

 145,896 

 134,200 

The Company reported a net profit for the year ended 31 December 2020 of £13.3 million (2019: £13.8 million).

The Financial Statements of Advanced Medical Solutions Group plc (registration number 2867684) on pages 133 to 139  
were approved by the Board of Directors and authorised for issue on 12 April 2021 and were signed on its behalf by:

Chris Meredith
Chief Executi ve Officer

133

OverviewStrategic ReportGovernanceFinancial StatementsCompany Statement of Changes in Equity

For the year ended 31 December 2020

At 1 January 2019

Share-based payments

Share options exercised

Shares purchased by EBT

Shares sold by EBT

Total comprehensive income

Dividends paid

At 31 December 2019

Share-based payments

Share options exercised

Shares purchased by EBT

Shares sold by EBT

Total comprehensive income

Dividends paid

Share capital 
£’000

 10,674 

 – 

 71 

 – 

 – 

 – 

 – 

10,745

–

24

–

 – 

 – 

 – 

 7,333 

 1,856 

 277 

 – 

 – 

 – 

 – 

9,466

 1,611 

 65 

 – 

 – 

 – 

 – 

Share–based 
payments 
£’000

Investment in 
own shares 
£’000 

Share  
premium 
£’000

Retained 
earnings 
£’000

Total 
£’000

(156)

 35,192 

 67,164 

 120,207 

 – 

 – 

(603)

 600 

 – 

 – 

 – 

 1,034 

 – 

 – 

 – 

 – 

(159)

36,226

 – 

 – 

(542)

 539 

 – 

 – 

 – 

 62 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 13,766 

(3,008)

77,922

 – 

 – 

 – 

 – 

13,274

(3,337)

87,859

 1,856 

 1,382 

(603)

 600 

 13,766 

(3,008)

134,200

 1,611 

 151 

(542)

 539 

 13,274 

(3,337)

145,896

At 31 December 2020

10,769

11,142

(162)

36,288

134

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Notes to the Company Financial Statements

Year ended 31 December 2020

1 Significant accounting policies
Basis of preparation
These Financial Statements were prepared in accordance with Financial Reporting Standard 101 Reduced Disclosure 
Framework (‘FRS 101’).

In preparing these Financial Statements, the Company applies the recognition, measurement and disclosure requirements  
of International Financial Reporting Standards, but makes amendments where necessary in order to comply with  
Companies Act 2006 and has set out below where advantage of the FRS 101 disclosure exemptions has been taken.

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard 
in relation to share-based payments, financial instruments, capital management, presentation of a Cash Flow Statement, 
presentation of comparative information in respect of certain assets, standards not yet effective, impairment of assets, 
business combinations, discontinued operations and related party transactions.

Critical judgements in applying the Company’s accounting policies and areas of key estimation uncertainty
In the process of applying the Company’s accounting policies, which are described below, no judgements have been made 
by the Directors, nor do any areas of key estimation uncertainty exist that have a significant effect on the amounts recognised 
in the Financial Statements. 

Impairment of investments and intragroup receivables
Investments and receivables carrying values are reviewed for impairment if events or changes in circumstances indicate that 
the carrying amount of an asset or cash generating unit is not recoverable. Recoverable amount is the higher of fair value,  
as supported by management valuation, less costs to sell and value in use. In assessing value in use, the estimated future cash 
flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time 
value of money and risks specific to the asset for which the estimates of future cash flows have not been adjusted.

Investments in subsidiaries
Investments in subsidiaries are shown at cost less provision for impairment.

Foreign currencies
Transactions in currencies other than Pounds Sterling are recorded at the rates of exchange prevailing on the dates of the 
transactions. At each Statement of Financial Position date, monetary assets and liabilities that are denominated in foreign 
currencies are retranslated at the rates prevailing on the Statement of Financial Position date. Non-monetary items that are 
measured in terms of historical cost in a foreign currency are not retranslated. Gains and losses arising on retranslation are 
included in the Income Statement for the period.

Taxation
Tax on the profit or loss for the period comprises current and deferred tax.

Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in profit or loss 
because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that 
are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have been enacted  
or substantively enacted by the end of the reporting period. 

A provision is recognised for those matters for which the tax determination is uncertain but it is considered probable that there 
will be a future outflow of funds to a tax authority. The provisions are measured at the best estimate of the amount expected 
to become payable. The assessment is based on the judgement of tax professionals within the Company supported by 
previous experience in respect of such activities and in certain cases based on specialist independent tax advice.

Deferred tax
Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for taxation purposes. Temporary differences in respect of the initial 
recognition of assets and liabilities that affect neither accounting nor taxable profit are not provided for. The amount  
of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets  
and liabilities, using tax rates enacted or substantively enacted at the reporting date.

Trade and other creditors
Trade and other creditors are non-interest bearing and recognised initially at fair value. Subsequent to initial recognition  
they are measured at amortised cost using the effective interest method.

Finance charges
Finance charges comprise interest payable on interest-bearing loans and borrowings and fair value losses on interest rate swap 
derivative financial instruments. Finance charges are recognised in the Income Statement on an effective interest method.

135

OverviewStrategic ReportGovernanceFinancial StatementsNotes to the Company Financial Statements continued

Year ended 31 December 2020

1 Significant accounting policies continued
Financial instruments
Financial assets and financial liabilities are recognised in the Company’s Statement of Financial Position when the Company 
becomes a party to the contractual provisions of the instrument. Financial assets are de-recognised when the contractual 
rights to the cash flows from the financial assets expire or are transferred. Financial liabilities are de-recognised when the 
obligation specified in the contract is discharged, cancelled or expires.

Derivatives
The Company uses derivative financial instruments to hedge its exposure to currency risks arising from operational, financing 
and investment activities. In accordance with its treasury policy, the Company does not hold or issue derivative financial 
instruments for trading purposes. However, derivatives that do not qualify for hedge accounting are accounted for as trading 
instruments. Derivative financial instruments are recognised initially at fair value and re-measured at each period end. The gain 
or loss on re-measurement to fair value is recognised immediately in the Income Statement. The Company has elected not  
to apply hedge accounting. Forward currency contracts are recognised at fair value in the Statement of Financial Position with 
movements in fair value recognised in the Income Statement for the period. The fair value of the instruments is the estimated 
amount that the Company would receive or pay to terminate the swap at the reporting date, taking into account current 
interest rates and the respective risk profiles of the swap counterparties.

Derivatives are presented as assets when the fair values are positive and as liabilities when the fair values are negative.

A derivative is presented as a non-current asset or a non-current liability if the remaining maturity of the instrument  
is more than 12 months and it is not expected to be realised or settled within 12 months.

Share-based payments
The Company has applied the requirements of IFRS 2 Share-based payments. 
The Company issues equity-settled share-based payments to certain employees. Equity-settled share-based payments  
are measured at fair value at the date of grant. The fair value determined at the grant date of the equity-settled share-based 
payments is expensed on a straight-line basis over the vesting period. At each Statement of Financial Position date, the 
Company revises its estimate of the number of equity instruments expected to vest as a result of the effect of non-market 
based vesting conditions. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that  
the cumulative expense reflects the revised estimates with a corresponding adjustment to the equity-settled employee 
benefits reserve.

2 Income Statement
As permitted by section 408 of the Companies Act 2006, the Company has elected not to present its own Income Statement 
for the year. Advanced Medical Solutions Group plc reported a profit for the financial year ended 31 December 2020 of 
£13,274,000 (2019: Profit of £13,766,000).

The Auditor’s remuneration for audit and other services is disclosed in Note 7 to the Consolidated Financial Statements.

The average number of employees in the year was 16 (2019: 16), all of whom were classified as Administration (2019: same). 
The Directors’ remuneration is detailed in Note 9 to the Consolidated Financial Statements.

Staff costs for all employees, including Executive Directors, consists of:

Wages and salaries

Social Security costs

Pension costs

Share-based payments (see Note 29 to the Consolidated Financial Statements)

Year ended  
31 December 
2020  
£’000

Year ended  
31 December  
2019 
£’000

2,155

168

89

1,611

 4,023 

 1,400 

 553 

 86 

 1,856 

 3,894

136

Advanced Medical Solutions Group plc Annual Report & Accounts 20203 Investments in subsidiaries

Cost

At 1 January 2020

At 31 December 2020

Provisions for impairment

At 1 January 2020

At 31 December 2020

Net Book value

At 31 December 2020

At 31 December 2019

Investments in 
subsidiaries 
£’000

86,687

86,687

28,670

28,670

58,017

58,017

Shares in Group undertakings and loans to Group undertakings have been written down to recognise losses  
in subsidiary companies.

The following were subsidiary undertakings at the end of the year and have all been included in the consolidated accounts.

Name

Proportion of 
voting rights and 
Ordinary Share 
capital held

Country of 
operation

Nature of business

Registered address

Advanced Medical Solutions Limited

England

100%

Development and 
manufacture of 
medical products

Advanced Medical Solutions (UK) Limited

England

100%

Holding Company

Advanced Medical Solutions Trustee  
Company Limited

England

100%

Trustee Company

Advanced Medical Solutions (Plymouth) Limited

England

100%

 Dormant

Advanced Healthcare Systems Limited

England

100%*

 Dormant

MedLogic Global Holdings Limited

England

100%*

Holding Company

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

137

OverviewStrategic ReportGovernanceFinancial StatementsNotes to the Company Financial Statements continued

Year ended 31 December 2020

Name

Proportion of 
voting rights and 
Ordinary Share 
capital held

Country of 
operation

Nature of business

Registered address

Innovative Technologies Limited

England

100%‡

Dormant

Raleigh Adhesive Coatings Limited

England

100%*

Development and 
manufacture of 
medical products

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

Advanced Medical Solutions BV

Netherlands

100%

Development and 
manufacture of 
medical products

Munnikenheiweg 35,  
4879 NE Etten-Leur, 
Netherlands

Advanced Medical Solutions (Germany) GmbH

Germany

100%^

Holding Company

Resorba Medical GmbH

Germany

100%#

Development and 
manufacture of 
medical products

Am Flachmoor 16, 90475 
Nuremberg, Germany

Am Flachmoor 16, 90475 
Nuremberg, Germany

Resorba s.r.o.

Czech 
Republic

100%#

Resorba ooo

Russia

100%#

Advanced Medical Solutions Israel  
(Sealantis) Limited

Israel

100%*

Biomatlante S.A

France

100%

MPN Medizin Produkte Neustadt GmbH

Germany

100%#

Advanced Medical Solutions (USA) Inc

USA

100%*

Advanced Medical Solutions (Europe) Limited

England

100%

Manufacture and 
sales office of 
medical products

Haltravska No. 9/578, 
34401, Domazlice,  
Czech Republic

Sales office of 
medical products

Fadeeva Str. 5, 125047  
Moscow, Russia

Development and 
manufacture of 
medical products

Malat Building, Technion 
City, Haifa, Israel 3200004

Development and 
manufacture of 
medical products

5, Rue Edouard Belin, 
44360 Vigneux de 
Bretagne, France

Manufacture of 
medical products

Marketing support  
of medical products

Providing financial 
support to other 
Group entities

Sierkdorfer Str. 15, 23730, 
Neustadt in Holstein, 
Germany

2711 Centerville Road, 
Suite 400, Wilmington, 
Newcastle, 19808, 
Delaware, USA

Premier Park, 33 Road 
One, Winsford Industrial 
Estate, Winsford, Cheshire, 
CW7 3RT, United Kingdom

*   Held indirectly through Advanced Medical Solutions Limited.

‡  

 Held indirectly through MedLogic Global Holdings Limited.

^   s.291 of German Commercial Code invoked: No consolidated Financial Statements prepared for the German companies.

#   Held indirectly through Advanced Medical Solutions (Germany) GmbH.

The above table reflects the situation at the year-end.

138

Advanced Medical Solutions Group plc Annual Report & Accounts 20204 Trade and other receivables

Due within one year

Prepayments and accrued income

Amounts due from Group undertakings

Derivative financial instruments

Amounts Owed by Group undertakings

At 1 January

Movement

At 31 December

Provisions for impairment

At 1 January

At 31 December

Net book value

At 31 December

5 Creditors: amounts falling due within one year

Amounts owed to Group undertakings

Accruals and deferred income

2020 
£’000

2019 
£’000

287

46,584

 – 

46,871

2020 
£’000

26,763

 22,161 

48,924

179

 24,423 

 121 

24,723

2019 
£’000

5,234

21,529

26,763

2,340

2,340

2,340

2,340

 46,584 

 24,423 

2020 
£’000

4,823

1,172

5,995 

2019 
£’000

 6,232 

 1,606 

 7,838 

6 Share capital
Details on the share capital of the Company are provided in Note 27 on page 125 in the Notes to the Group’s accounts.

7 Share-based payments
The charge for share-based payments under IFRS 2 arises across the following schemes:

Unapproved Executive Share Option Scheme, Enterprise Management Incentive Scheme  
and Company Share Option Scheme

Long-Term Incentive Plan

Deferred Share Bonus Scheme

2020 
£’000

2019 
£’000

253

705

653

265

748

843

 1,611 

 1,856

Details of the share-based payments of the Company are provided in Note 29 on pages 126 to 131 in the Notes to the  
Group’s accounts.

139

OverviewStrategic ReportGovernanceFinancial StatementsFive Year Summary

Consolidated Income Statement

Revenue

Profit from operations (Pre-exceptional)

Profit attributable to equity holders of the parent 
(Pre-exceptional)

Basic earnings per share (Pre-exceptional)

Consolidated Statement of Financial Position

Net assets employed

Non-current assets

Current assets

Total liabilities

Net assets

Shareholders’ equity

Share capital & investment in own shares

Share-based payments reserve

Share-based payments deferred tax reserve

Share premium account

Other reserve

Hedging reserve

Translation reserve

Retained equity

Equity attributable to equity holders of the parent

2020 
£m

 86.8 

 11.6 

 9.4 

4.4p

 141.4 

 97.2 

(36.4)

202.2

 10.6 

 11.1 

 0.4 

 36.3 

 1.5 

 1.2 

 3.3 

 137.7 

202.2

2019 
£m

 102.4 

 25.3 

 20.0 

9.3p

 115.2 

 111.8 

(35.7)

191.3

 10.6 

 9.5 

 0.6 

 36.2 

 1.5 

 0.6 

(0.2)

 132.5 

191.3

2018 
£m

 102.6 

 28.9 

 22.9 

10.7p

 86.0 

 119.2 

(32.5)

172.7

 10.5 

 7.3 

 0.7 

 35.2 

 1.5 

(2.4)

 3.3 

 116.6 

172.7

2017 
£m

 96.9 

 25.2 

 20.1 

9.5p

 84.5 

 94.5 

 (26.7) 

152.3

 10.5 

 4.7 

 0.8 

 34.8 

 1.5 

 0.6 

 2.8 

 96.6 

 152.3 

2016 
£m

 82.6 

 19.1 

 15.7 

7.5p

 70.1 

 74.9 

(19.5)

125.5

 10.4 

 3.5 

 0.4 

 34.0 

 1.5 

(3.5)

 0.6 

 78.6 

 125.5 

The five year summary is presented with IFRS16 – Leases, taking effect from 1 January 2018. Assets and liabilities prior to this 
point are presented under IAS17 – Leases.

Alternative Performance Measures

The Group’s performance is assessed using a number of financial measures which are not defined under IFRS and are 
therefore non-GAAP (or alternative) performance measures. These are set out as follows: 

•  Adjusted profit measures are believed by the Directors to enable a reader to obtain a fuller understanding of underlying 
performance since they exclude items which are not reflective of the normal course of business. Adjusted profit before  
tax is shown before exceptional items which were £0.8 million (2019: £1.1 million), amortisation of acquired intangible 
assets which was £2.3 million (2019: £1.7 million) and change in long-term liability expense of £0.2 million (2019: credit  
of £0.3 million) as reconciled in the Financial Review (see page 45).

•  Adjusted operating margin is shown before exceptional items and amortisation of acquired intangible assets as reconciled 

in the Financial Review (see page 45).

•  Margin percentages (which are calculated by dividing the relevant profit figure by revenue) for each of the relevant profit 

metrics provide management with an insight into relative year-on-year performance.

•  Adjusted earnings per share measures are derived from adjusted profit after tax with the rationale for their use being  
the same as for adjusted profit metrics and are reconciled to their IFRS equivalent in Note 15 to the consolidated  
financial statements. 

•  Adjusted net cash inflow from operating activities are derived from excluding items which are not reflective of the normal 

course of business with the rationale for their use being the same as for adjusted profit metrics as reconciled in the 
Financial Review (see page 45).

Further information regarding the profit adjusting items an be found in the Notes to the Group Financial Statements:

•  Exceptional items (Note 6).

•  Amortisation of acquired intangible assets which was (Note 16).

•  Change in long-term liabilities expense (Note 12).

140

Advanced Medical Solutions Group plc Annual Report & Accounts 2020Advisors

Nominated Advisor and Broker
Investec Bank plc 
30 Gresham Street  
London EC2V 7QN

Bankers
HSBC 
99–101 Lord Street  
Liverpool L2 6PG

Auditor
Deloitte LLP 
Independent Auditor  
The Hanover Building  
Corporation Street 
Manchester M4 4AH

Tax Advisor
PwC 
No. 1 Spinningfields  
1 Hardman Square  
Manchester M3 3EB

Registrars and Transfer Office
Link Registrars 
The Registry  
34 Beckenham Road  
Beckenham  
Kent BR3 4TU

NatWest 
2nd Floor  
1 Spinningfields Square  
Manchester M3 3AP

Patent Attorneys
Marks & Clerk 
Manchester Office  
1 New York Street  
Manchester M1 4HD

Foley & Lardner LLC 
975 Page Mill Square  
Palo Alto CA 94304–1013

Public Relations
Consilium Strategic Communications 
41 Lothbury  
London EC2R 7HG

141

Registered Office:
Premier Park, 33 Road One  
Winsford Industrial Estate  
Winsford, Cheshire, CW7 3RT
Company Number: 2867684 
Tel: +44 (0)1606 863500  
Fax: +44 (0)1606 863600  
e-mail: info@admedsol.com

www.admedsol.com

CBP00019082504183028