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Allegiant Travel Company
Annual Report 2007

ALGT · NASDAQ Industrials
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Ticker ALGT
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Sector Industrials
Industry Airlines, Airports & Air Services
Employees 6057
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FY2007 Annual Report · Allegiant Travel Company
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Allegiant Air  -  2007 Annual Report Cover -  FLAT SIZE: 16.5x10.75” - no bleed - b/w - APRIL08

April 15, 2008 

To Our Shareholders, 

What a difference a year makes.  Our second annual report shows us on a very nice upward trend.  On 
our road shows in late 2006 and last May we consistently talked about double digit profit margins within 
12 to 24 months as our primary goal. During 2007 we achieved this goal. I am extremely pleased with 
our 12.2% industry leading operating margin. The critical elements of this achievement were our terrific 
team members and a quality plan well executed. 

During the year, total Passengers carried increased 50% to 3.3M and departures were up 43%. Revenues 
also increased 48% to $361M but operating profits rose 95% to $44M and net income 108% to $31.5M.   

This exceptional increase in profits reflects a combination of increased unit revenues per passenger (our 
ancillary revenues Increased by 34% from $16.11 to $21.53 per scheduled passenger), more passengers 
per departure (113 versus 109 passengers) and lower overall costs (our cost per passenger decreased 
from $101 to $97).  This is a terrific set of accomplishments by your company.   

We continued growing our footprint during 2007 as well.  During the fourth quarter we opened our two 
newest scheduled service destinations – Phoenix/Mesa  and Ft. Lauderdale .  These two new 
destinations provided us with a number of new route combinations from our existing small city network.  
From Phoenix/Mesa we connected 13 of our existing small cities using two aircraft throughout the 
Midwest and Northwest and Ft. Lauderdale began with two aircraft as well, connecting 12 of our current 
small cities on the east coast and Midwest. 

Great Team 

This growth was made possible by our terrific Allegiant Team Members.  Our 1375 full and part time 
personnel  have shown tremendous dedication.  Opening two destinations within 30 days requires a 
great deal of work and focus.  I am pleased to say our team was up to the task.  Additionally beginning 
January 1st , 2008 we opened a third Harrah’s Entertainment Charter base in Tunica, Mississippi with two 
dedicated aircraft.  This brings our total aircraft with Harrah’s to four and a half.  

Challenging Times 

Economic headwinds have developed during the last six to nine months.  Market turbulence from  
housing and associated lending problems as well as other factors have slowed the economy in recent 
months. During difficult times one would expect prices for goods and services  would moderate and 
slow.  However, as we have seen, the prices of commodities have not followed this norm, particularly oil 
prices.  Since September we have seen jet fuel prices increase on a per gallon basis from $2.32 to $2.64 
by the end of 2007 and during the first quarter of 2008 to $2.88; this represents a 24% increase or $.56 
per gallon in just 6 months.   

Most recently we have witnessed the cumulative effects of these increased oil prices and difficult 
economy.  Within a recent five day period three carriers announced they were ceasing operations 

immediately, a fourth indicated it would terminate service by the end of May and another entered 
Chapter 11,  but continued to operate.   

I am pleased to say your company is well positioned financially for these difficult times.  Our strong 
balance sheet and profitability provide us the bulwark to withstand these body blows.  As of December 
31st, 2007,  our cash reserves approached 50% of our 2007 revenues, one of the highest in the industry. 

Further, we are one of only two U.S. carriers with more cash than debt. (Investment grade rated 
Southwest Airlines is the other).  Excluding our cash from advance sales, we ended the year with almost 
$100M of cash. 

As we look forward, 2008 will be a challenging year.  When fuel prices increase as quickly as they have 
the past six months, we are unable to increase our fares fast enough to keep pace.  Moreover fare 
increases of the magnitude required to offset this 24% plus fuel increase require corresponding 
reductions in capacity.  To that end, we have been reducing capacity throughout our system during this 
period, particularly long haul flights.  As we have stated many times, we are focused on maintaining our 
double digit operating profits, even if we have to moderate growth.  Our 6% operating margin in the 4th 
quarter caused by spiking fuel prices is unacceptable long term. 

Growth is important, but at Allegiant it will take a back seat to consistent profitability.  Quick upward 
movements in the cost of fuel present short term problems, but we have proven many times during the 
past five years  we have been able to adjust to increasing fuel costs. Since 2003 our cost of jet fuel has 
more than doubled, increasing from $24 per passenger to a current rate of $55 per passenger (at the 
end of the first quarter of 2008). During this period we have been profitable  every year and during 2007 
we increased our  margins substantially year over year. Longer term, we are comfortable we can 
operate in most any fuel environment as long as we have time to adjust. 

Benefits from Difficult Times 

I see an excellent future for your company.  While these difficult financial times are challenging, our 
balance sheet strength and stellar operating performance will allow us to not only survive but prosper 
while others around us may be struggling.  The strength and uniqueness of our business model will also 
aid us. Today we have minimal competition and an extremely diverse route network and associated 
revenue base. The impact of the current economic environment on our competition should only 
improve this position. 

 In conclusion, we had a great year in 2007.  The team did a fabulous job.  Looking forward we are 
focused on continuing our successful strategy, exploiting our strong financial position and coming out 
the other side of these difficult times stronger and more successful. 

 
UNITED STATES
SECURITIES  AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark One)

(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE ACT  OF  1934

For the fiscal year ended December 31, 2007

OR

(cid:2)

TRANSITION REPORT PURSUANT  TO  SECTION 13  OR  15(d) OF  THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from 

 to 

Commission file number 001-33166
ALLEGIANT TRAVEL COMPANY
(Exact Name of Registrant as Specified  in Its  Charter)

Nevada
(State or Other Jurisdiction of
Incorporation or Organization)

3301 N. Buffalo, Suite B-9
Las Vegas, Nevada
(Address of Principal Executive Offices)

20-4745737
(I.R.S. Employer
Identification  No.)

89129
(Zip Code)

Registrant’s telephone number, including area  code: (702) 851-7300

(Former name or former address, if changed since last report.)
Securities registered pursuant to Section 12(b) of the Act:

Title of  Each  Class

Name of Each  Exchange on  Which Registered

Common Stock, $.001 par value per share

Nasdaq Global Select Market

Securities registered pursuant to Section 12(g) of  the Act:

None
(Title of Class)

Indicate  by check mark if the registrant is a well-known seasoned  issuer, as defined in Rule 405 of the Securities Act

Yes (cid:2) No (cid:1)

Indicate  by check mark if the registrant is not required to file reports  pursuant to Section 13 or Section 15(d) of the Act.

Yes (cid:2) No (cid:1)

Indicate  by check mark whether the registrant: (1)  has filed all  reports required to be filed by Section 13 or 15(d) of the Securities

Exchange Act of 1934 during the preceding 12 months (or  for such shorter period that the registrant was required to file such reports),
and (2) has been  subject to such filing requirements for the past  90 days. Yes (cid:1) No (cid:2)

Indicate  by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not

contained  herein, and will not be contained, to the best of registrant’s  knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or  any  amendment to this Form 10-K. (cid:2)

Indicate  by check mark whether the registrant is a shell company  (as defined in Rule 12b-2 of the Exchange Act). Yes (cid:2) No (cid:1)

The  aggregate market value of common equity held  by non-affiliates of the registrant as of March 1, 2008, was approximately

$374,000,000 computed by reference to the closing price at which the common stock was sold on the Nasdaq Global Select Market on
February 29, 2008. This figure has been calculated by excluding shares owned beneficially by directors and executive officers as a group
from total outstanding shares solely for the purpose of this  response.

Indicate  by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller

reporting company. See the definitions of ‘‘large accelerated filer,’’ ‘‘accelerated filer,’’ and ‘‘smaller reporting company’’ in Rule 12b-2
of the Exchange Act. (Check one):

Large accelerated filer (cid:2)

Accelerated filer (cid:1)

Non-accelerated filer (cid:2)
(Do  not check if  a smaller
reporting company)

Smaller reporting company  (cid:2)

The  number of shares of the registrant’s Common Stock outstanding as of the close of business on March 1, 2008 was 20,384,761.

Portions of the Proxy Statement to be used in connection with the solicitation of proxies to be voted at the registrant’s annual
meeting to be held on May 16, 2008, and to be filed with the Commission subsequent to the date hereof, are incorporated by reference
into Part III  of this Report on Form 10-K.

DOCUMENTS INCORPORATED BY REFERENCE

EXHIBIT INDEX IS LOCATED ON PAGE 88

ALLEGIANT TRAVEL COMPANY

ANNUAL REPORT ON FORM 10-K

FOR THE YEAR ENDED DECEMBER 31, 2007

TABLE OF CONTENTS

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1B
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9B

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PART I
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings
Submission of Matters to a Vote  of  Security  Holders . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Market for Registrant’s Common  Equity, Related  Stockholder Matters and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results  of  Operations .
Quantitative and Qualitative Disclosures  about Market Risk . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements with  Accountants on  Accounting and Financial Disclosure . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III
Directors, Executive Officers  and  Corporate  Governance . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain  Beneficial Owners  and  Management and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related  Transactions, and  Director Independence . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV
Exhibits and Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Item 1. Business

Business  Overview

PART I

We  are a leisure travel company focused on linking travelers  in small  cities to leisure  destinations

such as Las Vegas, Nevada, Phoenix, Arizona, Ft. Lauderdale, Florida,  Orlando, Florida  and Tampa/
St. Petersburg, Florida. We operate a  low-cost passenger  airline marketed to leisure  travelers in small
cities, allowing us to sell air travel both  on a  stand-alone basis and  bundled with hotel  rooms, rental
cars and other travel related services.  Our  route  network, pricing philosophy, advertising and diversified
product  offering built around relationships with premier  leisure companies  are all intended to appeal to
leisure  travelers and make it attractive for  them to purchase air travel and related services from us.

Our business model provides for diversified  revenue streams, which we believe distinguishes us

from other U.S. airlines and other travel companies:

(cid:127) Scheduled service revenue currently consists of limited frequency nonstop flights  between our

leisure destinations and our small city markets.

(cid:127) Fixed fee contract revenue consists largely of fixed fee flying agreements with affiliates of Harrah’s

Entertainment Inc. that provide for a  predictable revenue stream. We also provide charter
service on a seasonal and ad hoc basis to affiliates of Harrah’s Entertainment Inc. and others.

(cid:127) Ancillary revenue is generated from the sale of hotel rooms, rental cars,  advance seat

assignments, in-flight products and other items sold in conjunction with  our scheduled air
service.

Our strategy is to develop the leisure travel  market  in  small cities by  providing nonstop low fare

scheduled service to leisure destinations.  We  currently  provide service primarily to Las Vegas, Nevada,
Phoenix, Arizona, Ft. Lauderdale, Florida,  Orlando, Florida and Tampa/St. Petersburg, Florida. We
have positioned our business to take  advantage of current lifestyle and demographic trends in the U.S.
which  we believe are positive drivers for  the leisure travel  industry. The most  notable demographic shift
occurring in the U.S. is the aging of the  baby boom generation as  they enter their  peak earning years
and have more time and disposable income to spend on  leisure travel. We believe a large percentage of
our  customers fall within the baby boomer demographic and we target  these customers through  the use
of advertisements in more than 300 print circulations.

Our business strategy has evolved as  our  experienced management team has looked differently at
the traditional way business has been  conducted in the airline industry. We have consciously developed
a different business model:

Traditional Airline Approach

Allegiant  Approach

(cid:127) Focus on business traveler
(cid:127) Provide high frequency service

(cid:127) Focus on leisure traveler
(cid:127) Provide low  frequency  service  from small

(cid:127) Use smaller aircraft to provide connecting
service from smaller markets through hubs

(cid:127)

Sell through various intermediaries

(cid:127) Offer flight connections
(cid:127) Use frequent flyer programs and code-share
arrangements to increase passenger traffic
(cid:127) Provide amenities to passengers free  of  charge
whether or not they are of value to them

cities

(cid:127) Use larger jet aircraft to provide nonstop
service  from small  cities direct to leisure
destinations
Sell  only  directly to travelers without
participation in global distribution systems

(cid:127)

(cid:127) No connecting  flights offered
(cid:127) Do not use  frequent flyer programs  or

code-share  arrangements

(cid:127) Provide amenities such  as advance seat

assignments, snacks,  and drinks,  at a small
charge to passengers

1

Our business model has allowed us to grow  rapidly and  to  achieve attractive rates of profitability,

even during the present climate of high  fuel  costs.

We  currently have fixed fee flying contracts with three separate subsidiaries of Harrah’s

Entertainment Inc., which collectively  accounted for  6.5% of our total  revenues in  2007, 8.2% of our
total revenues in 2006, and 14.9% of  total  revenues  in 2005.  Under a contract signed in October 2007,
we began flying for our third subsidiary  of Harrah’s Entertainment Inc. in  January 2008.

Our Competitive Strengths

We  have developed a unique business  model that  focuses on leisure  travelers in small cities. We
believe the following strengths allow  us to  maintain a competitive  advantage  in the markets we serve:

Focus on Linking Small Cities to Leisure Destinations. As of February 1, 2008, we provide nonstop

low fare scheduled air service from 53 small  cities (including  seasonal service) primarily to the leisure
destinations of Las Vegas, Nevada, Phoenix, Arizona, Ft.  Lauderdale, Florida, Orlando,  Florida, and
Tampa/St. Petersburg, Florida. Generally,  when we enter a new market, we introduce nonstop service to
our  leisure destinations which previously  did not exist.  We believe  this nonstop  service,  combined with
our  pricing philosophy and premier leisure company relationships, makes it  attractive for  leisure
travelers to purchase air travel and related services from us. We  selected  Las  Vegas, Orlando,  and
Tampa/St. Petersburg as our initial destination  cities to capitalize on the  popularity and promotion of
these markets as leisure destinations. We expect to benefit from the strong projected  growth of tourist
visits to these markets. We commenced service to Ft. Lauderdale and Phoenix in the  fourth quarter of
2007 and believe these destination cities will also  be  attractive leisure  destinations for our  small city
markets.

By  focusing on underserved small cities, we believe we  avoid the  overcapacity and  intense
competition presently seen in high traffic  domestic  air  corridors. In our typical small  city market,
travelers faced high airfares, cumbersome  connections and long  drives to major airports  to  reach our
leisure  destinations before the introduction of our service. In 95 of our 103 routes  as of February 1,
2008, we are the only carrier providing nonstop service. As a result, we believe  we stimulate new  traffic.
Based on published data from the U.S. Department of  Transportation (‘‘DOT’’), we believe the
initiation of our service stimulates demand as there has been a substantial increase in  traffic after we
have begun service for new routes. We  believe our market  strategy has  had the  benefit of not appearing
hostile to either legacy carriers, whose historical focus has been  connecting small cities to business
markets, or traditional low cost carriers or LCCs, which  have tended  to  focus on  larger markets.

Low  Operating Costs. We believe low costs are essential to competitive success in the  airline
industry today. Our operating expense per available  seat mile or ‘‘CASM’’  was 8.19¢ and 7.69¢ for the
years ended December 31, 2007 and 2006,  respectively.  Our CASM for  2007 increased only 6.5% over
the prior year despite significantly higher  fuel costs. Excluding the cost of fuel, our  CASM  was 4.25¢
for 2007 and 4.15¢ for 2006.

Our low operating costs are the result of our focus on  the following:

(cid:127) Cost-Driven Schedule. We design our flight schedule to concentrate most  of our aircraft each
night in our crew bases. This concentration  allows  us to better utilize our personnel, airport
facilities, aircraft, spare parts inventories,  and  other assets. We are able to do this because we
believe leisure travelers are generally  less concerned about departure and arrival times than
business travelers. Therefore, we are able  to  schedule flights at times  that permit  us to
concentrate our aircraft and optimize  our efficiency.

(cid:127) Low  Aircraft Ownership Costs. We believe we properly balance low  aircraft ownership costs and
low operating costs to minimize our total costs. As of  February 1, 2008, we operate one fleet
type consisting of 35 MD80 series aircraft. Used MD80 series equipment is widely available

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today, and we believe the ownership  cost of the  used  MD80s sought by us are  more than 80%
lower than comparably sized new Airbus A320 and Boeing  737 aircraft. While used MD80
aircraft are less fuel efficient than new aircraft, we believe the ownership cost  advantages  of
MD80s currently outweigh the operating cost savings of new equipment.  By limiting  the types of
aircraft we operate we are able to reduce  costs since maintenance issues are simplified, spare
parts inventory requirements are reduced, scheduling is more  efficient and training costs are
lower. Flying fewer types of aircraft also allows our employees to become highly knowledgeable
about those aircraft, thereby increasing their  efficiency  and productivity. While we continually
review our fleet composition, any decision to introduce  a new or replacement fleet type will be
made only after carefully weighing the performance  and  profitability benefits of  doing  so against
the cost benefits of maintaining simplified operations.

(cid:127) Highly Productive Workforce. We believe we have one of the most  productive workforces  in the

U.S. airline industry with approximately 34  full-time equivalent  employees per operating aircraft
as of February 1, 2008. We believe this compares  favorably with the same ratio for  other  airlines
based on  recent publicly available industry  data for other airlines.  Our high  level of employee
productivity is created by fleet commonality,  fewer unproductive labor work rules, cost-driven
scheduling, and the effective use of automation  and  part-time  employees. Additionally, our
highly integrated automation system allows us to minimize corporate overhead functions. We
benefit from a motivated, enthusiastic workforce committed to high standards of friendly and
reliable service. We invest a significant amount of time and resources  into carefully developing
our training practices and selecting individuals to join our team who share  our focus  on
ingenuity and continuous improvement. We conduct ongoing training  programs to incorporate
industry best practices and encourage strong and open communication channels among all of the
members of our team so we can continue to improve the quality  of  the services we provide.

(cid:127) Simple Product. We believe offering a simple product is critical to achieving low operating costs.
As such, we sell only nonstop flights; we do not code-share or interline with  other carriers; we
have a single class cabin; we do not have any frequent flyer or other loyalty programs; we do not
provide any free catered items—everything on board  is  for sale; we do not overbook  our flights;
we do not provide cargo or mail services; and we do not offer  other perks such as airport
lounges.

(cid:127) Low  Distribution Costs. Our nontraditional distribution approach results  in very  low  distribution
costs. We do not sell our product through outside  sales channels and,  as such, avoid  the fees
charged by travel web sites (such as Expedia, Orbitz  or Travelocity) and the traditional global
distribution systems (‘‘GDS’’) (such as Sabre or Worldspan). Our  customers  can only purchase
travel  at our airport ticket counters or,  for a  fee, through  our telephone reservation  center or
website. We actively encourage sales on our website. This is the least expensive form  of
distribution and accounted for 86.6%  of our scheduled  service revenue during 2007. We believe
our percentage of  website sales is among the highest in the  U.S.  airline industry. Further, we are
100% ticketless, which saves printing, postage, and back-office  processing expenses.

Growing Ancillary Revenues. Ancillary revenues are earned in conjunction with  the sale  of
scheduled air service and represent a  significant, growing revenue stream. Our ancillary revenues have
grown from $11.2 million in 2005, to  $31.3  million in 2006, and $65.0  million in  2007. On a  per
scheduled service passenger basis, our  ancillary revenues increased from $11.55 per scheduled service
passenger in 2005, to $16.11 in 2006  and  $21.53 in 2007.

Strong Financial Position. We have a strong financial position with  significant cash balances. On

December 31, 2007, we had $171.4 million of  cash, cash  equivalents  and short-term  investments. As  of
December 31, 2007, our total debt was  $72.1  million and our debt to total capitalization  ratio was
25.5%. We also have a history of growing profitably, having generated net income in 17 of the last 20

3

quarters. We believe our strong financial position allows us  to  have greater financial flexibility to grow
the business and weather sudden industry  disruptions.

Proven Management Team. We have a strong management team comprised of experienced  and
motivated individuals. Our management team is  led  by Maurice J. Gallagher, Jr., who has an extensive
background in the airline industry. Mr. Gallagher was the president of WestAir  Holdings, Inc. and built
WestAir into one of the largest regional  airlines in the  U.S.,  prior to its sale in  1992 to Mesa Air
Group. He was also one of the founders  of ValuJet, Inc.,  which is known today as AirTran
Holdings, Inc., which we believe was  one  of the  most successful  start-ups  of a  low-cost carrier in
industry history. Two of our other executive officers are former managers of ValuJet.

Our Business Strategy

To continue the growth of our business and increase our  profitability, our strategy  will  be  to

continue to offer a single class of air travel service  at low  fares, while maintaining high quality
standards, keeping our operating costs low and  pursuing  ways to make our operations more efficient.
We  intend to grow by adding flights on  existing  routes, entering additional  small cities, expanding our
relationships with premier leisure companies,  and providing service to more leisure destinations.

The following are the key elements of our strategy:

Capitalize on Significant Growth Opportunities in Linking  Small  Cities  to Leisure Destinations. We

believe small cities represent a large  untapped market, especially  for leisure travel. We  believe small
city travelers have limited options to leisure  destinations as existing carriers are  generally  focused on
connecting the small city ‘‘spokes’’ to their business  hubs. We aim  to  become  the premier travel  brand
for leisure travelers in small cities.

Since  the  beginning  of  2004,  we  have  expanded  our  scheduled  air  service  from  six  to  53  small  cities
as of  February 1, 2008, including seasonal  service. These 53  small cities have an aggregate population in
excess of 50 million people within a 50-mile radius  of  the airports in those cities.  In most of these
cities, we provide service to more than one  of  our  leisure destinations. We expect to grow our  five
leisure  destinations  by  adding  frequency  from  some  existing  markets  and  initiating  service  from
additional small cities. We believe our business model would be suitable for at least  100 small  cities in
the U.S.  and Canada.

We  also believe there are several other  leisure destinations that share many  of  the same
characteristics as Las Vegas, Phoenix,  Ft. Lauderdale, Orlando and  Tampa/St. Petersburg.  These
potential markets include several popular vacation destinations  in the U.S., Mexico and the Caribbean.

Develop New Sources of Revenue. We have identified three key areas where we  believe we can

grow our ancillary revenues:

(cid:127) Unbundling the Traditional Airline Product. We believe most leisure travelers are  concerned

primarily with purchasing air travel for  the least  expensive price and do not value many of the
amenities provided by most other airlines for free. As such, we have created new sources of
revenue by charging fees for services most  U.S. airlines currently bundle in their  product
offering. We believe by offering a simple base product at  an attractive low fare  we can drive
demand and generate incremental revenue as customers pay additional amounts for
conveniences they value. For example, we  do not offer complimentary advance seat assignments;
however, any customer can purchase advance  seat assignments  for a small incremental cost. We
also sell snacks and beverages on board the  aircraft so  our customers can pay for only the items
they value. We aim to continue to increase ancillary revenue by unbundling our air travel
product.

4

(cid:127) Expand and Add Partnerships with Premier Leisure Companies. We currently work with many

premier leisure companies in our leisure destinations  that provide ancillary  products and services
we sell to our customers. For example, we have contracts with Harrah’s  Entertainment and
MGM MIRAGE, among others, that allow us to provide hotel rooms  sold in packages  to  our
customers. During 2007, we generated  revenue from  the sale of more than 395,000 hotel  rooms.
By  expanding our existing relationships and seeking additional  partnerships  with premier  leisure
companies, we believe we can increase the number of products and services  offered to our
customers and generate more ancillary revenue.

(cid:127) Leverage Direct Relationships With Our  Customers. Since approximately 86.6% (during 2007) of

our  scheduled service revenue is purchased  directly  through our  website, we are  able to establish
direct relationships with our customers by capturing their email addresses for our database.  This
information provides us multiple opportunities to market products and  services, including at the
time they purchase their travel, between the  time they purchase and initiate  their travel,  and
after they have completed their travel. We intend to develop sales approaches for  each  of these
opportunities. In addition, we market  products and services to our customers  during the flight.
We  believe the breadth of options we can  offer  them allows us to provide  a ‘‘one-stop’’ shopping
solution.

Continue to Reduce Our Operating Costs. We intend to continue to focus on lowering  our  costs to

remain one of the lowest cost airlines in the world,  which we believe is instrumental to increasing
profitability. We expect to drive operational efficiency and lower costs in part by growing our  network.
We  will expand our network by increasing the  frequency of our flights in existing markets, expanding
the number of small cities we serve,  and  increasing the  number of leisure destinations,  all  of  which
permits us to increase the utilization of our employees and assets, spreading our fixed costs  over a
larger number of available seat miles.

Minimize Fixed Costs to Increase Strategic Flexibility. We believe our low aircraft ownership costs

and the lower fixed costs associated with  our small city  market strategy provide  us with a  lower level  of
fixed costs than other U.S. airlines. We  believe  minimizing  our level of fixed  costs will provide us with
added flexibility in scheduling our services and controlling our profitability. For example,  with lower
fixed costs we are better able to enter  or exit markets as well as match the size and  utilization of our
fleet to limit unprofitable flying and maximize profitability.

Routes and Schedules

Our current scheduled air service predominantly consists of primarily  limited frequency, nonstop
flights into Las Vegas, Phoenix, Ft. Lauderdale, Orlando and Tampa/St. Petersburg from small  cities
(including seasonal service). As of February 1,  2008, our route network  is summarized below (including
routes served seasonally).

Routes to Las Vegas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Orlando . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Tampa/St. Petersburg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Phoenix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Ft. Lauderdale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Routes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

36
27
14
13
11
2

Total Routes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

103

5

As of February 1, 2008, we provide service  to  58 cities (including our leisure destinations) in

33 states. Below is a list of our small  cities as of February 1,  2008:

City

Allentown
Bangor
Belleville
Bellingham
Billings
Bismarck
Cedar Rapids
Chattanooga
Colorado Springs
Des  Moines
Duluth
Eugene
Fargo
Fort Wayne
Fresno
Ft.  Collins-Loveland
Grand Junction
Great Falls
Green  Bay
Greensboro
Greenville-Spartanburg
Gulfport/Biloxi
Huntington
Huntsville
Idaho Falls
Kinston
Knoxville

State

Pennsylvania
Maine
Illinois
Washington
Montana
North Dakota
Iowa
Tennessee
Colorado
Iowa
Minnesota
Oregon
North Dakota
Indiana
California
Colorado
Colorado
Montana
Wisconsin
North Carolina
South Carolina
Mississippi
West Virginia
Alabama
Idaho
North Carolina
Tennessee

City

Lansing
Laredo
Lincoln
McAllen
Medford
Missoula
Palm Springs
Peoria
Plattsburgh
Rapid  City
Redmond/Bend
Reno
Roanoke
Rochester
Rockford
Santa Maria
Shreveport
Sioux Falls
South Bend
Springfield
Stockton
Toledo
Tri-Cities
Tri-Cities
Wichita
Youngstown

State

Michigan
Texas
Nebraska
Texas
Oregon
Montana
California
Illinois
New York
South Dakota
Oregon
Nevada
Virginia
Minnesota
Illinois
California
Louisiana
South Dakota
Indiana
Missouri
California
Ohio
Tennessee
Washington
Kansas
Ohio

We  attempt to match the frequency of flights with market demand. We rarely have daily  flights in
our  markets, nor do we generally offer multiple flights per day. In  most cases,  we offer several flights
per  week in each of our markets. We  anticipate  adjusting frequency  over time  as demand warrants and
some markets are only served on a seasonal basis.

In addition, we temporarily suspend flying some  Florida routes for varying periods (depending on
the route) between the middle of August and the  beginning  of November. Leisure  demand to Florida
tends to be quite weak during this time. We  schedule  crew training,  aircraft  maintenance and  additional
charter flying to coincide with this period. In 2007,  we temporarily  suspended flying on 15 routes to our
Florida leisure destinations during this time of the  year  and expect to implement similar service
suspensions on our Florida routes during  the same months of 2008. In addition, demand for summer
travel to Phoenix is significantly weaker than  at other times  of  the year and  we expect to suspend  a
number of routes to Phoenix during the  summer as  a result.

We  generally begin our route selection process by identifying  markets in which  there is  no nonstop

service to our leisure destinations, which have  a large enough population in the airport’s catchment
area to support at least two weekly flights, and which  are typically no more than eight hours round-trip
flight time from the destination. The  eight hour limit permits one flight crew to perform the mission,

6

avoiding costly crew overnight expenses  and increasing crew utilization and efficiency. We then study
publicly available data from the DOT  showing the historical number of passengers,  capacity, and
average fares over time in the identified  markets. We also study general demographic  information
about the population base for the targeted  market  area, including  household incomes and
unemployment rates, to assist in our  determination whether we believe a service from a particular
market would likely be successful.

We  forecast the level of demand in a  particular  market  that will  result from the  introduction of
our  service as well as our judgment of  the likely  competitive  response of other airlines. We focus on
markets where competitors are unlikely  to  initiate service and we  prioritize  routes that can be started at
low marginal crew and ground operations costs.

Once a market is classified as attractive,  we begin a  rigorous  analysis of the costs  of  providing

service to that market. The major costs  under consideration would be the  initial and ongoing
advertising costs to gain and maintain name  recognition,  airport charges, ground  handling and fuel
costs. The demand for nonstop air service in our  markets often gives us leverage to attract financial
support from the cities and airports we  serve in  the form of shared advertising costs and abatement of
airport fees.

Safety and Security

We  believe we provide a safe and healthy working environment for our employees. We are

committed to an accident prevention program which includes the  identification and  correction of
hazards and the training of employees in  safe work practices.  We strive  to comply with or  exceed health
and safety regulation standards. In pursuing these goals, we maintain an active aviation safety program
and all company personnel are expected  to  participate in the  program and take an active role in the
identification, reduction and elimination  of hazards.

Our ongoing focus on safety relies on hiring good  people, training  them to proper  standards, and
providing them with the tools and equipment they require so they can perform their job  functions in  a
safe and efficient manner. Safety in the workplace targets  five  areas of  our operation: flight operations,
maintenance, in-flight, dispatch, and station operations. We  maintain  a  formal internal  evaluation
program which focuses on these operational areas. In  the maintenance area,  we maintain an  active
Continuing Analysis and Surveillance Program. All operational areas support an active event  and
hazard reporting program. In the flight  operations department, we maintain an active Operational
Performance Enhancement Committee  and  a Flight  Standards Board comprised  of  management and
check airmen. We plan to begin to install  electronic  flight bags in  our aircraft fleet  within the next
12 months. The station operations area conducts  safety meetings and  completes a safety  checklist at all
locations on a monthly basis. Maintenance bases, dispatch and in-flight also perform documented
periodic evaluations of various functions and documentation within their areas to ensure compliance
with company policies and regulatory requirements.

The TSA continues to enhance aviation security for both airlines  and airports. We maintain active,

open lines of communication with the TSA  at all of our locations  to  ensure  proper standards for
security of our personnel, customers, equipment and facilities are exercised throughout  the operation.

Sales and Distribution

We  sell air transportation that may be  packaged, at the passenger’s discretion, with  other  products
such as hotels, rental cars, and tickets to popular tourist attractions in our leisure  destinations. We have
chosen to maintain full control over our  inventory  and only  distribute our product through  our  website
and call center or at our airport ticket  counters. Therefore, we do  not presently sell  through Expedia,
Travelocity, Orbitz or any other internet travel agencies nor is  our product displayed and  sold through
the global distribution systems which  include Sabre, Galileo, Worldspan  and Amadeus. This distribution

7

strategy results in reduced expenses by avoiding the  fees  associated with  the use of  GDS  distribution
points and also permits us to develop  and maintain  a direct relationship with our  customers.  The  direct
relationship enables us to engage continuously in  communications with our  customers  which we  believe
will result in substantial benefits over  time.

We  market our services through advertising and promotions  in newspapers,  magazines,  television
and radio and through targeted public relations and promotional  efforts in  our  small city markets. We
also rely on public relations and word-of-mouth to promote our brand. We generally  run special
promotions in coordination with the  inauguration of service into new markets. Starting approximately
60 days before the launch of a new route,  we undertake  a major advertising campaign in the  target
market and local media attention frequently  focuses  on the introduction of our low fares.

While many airlines have discontinued paying commissions to travel agents, we continue  to  pay a

commission  for  vacation  packages  sold  through  travel  agencies.  Travel  agencies  assist  with  the  initial
marketing in new markets and help us generate  brand awareness. We believe travel agencies  tend to
have more influence in smaller cities.

A minority of our passengers originate  their  travel in our leisure destinations,  with as few  as 11%
originating in Las Vegas. Since most  of our traffic originates elsewhere, we commit very few resources
towards marketing our services in our  destination markets, and concentrate nearly all of our
promotional efforts in the small cities we  serve.

We  have a database of more than 900,000 email addresses from past customers and visitors  to  our
website, and use blast emails to communicate  special offers to this  group. The heaviest  concentration of
air-only sales occurs in the period 30 to 60  days before departure, and occurs 45 to 90 days before
departure for air-hotel package sales.  We commonly use email promotions  directed toward the
customers in our database as a vehicle for selling unsold  seats  in the  period two to three weeks before
departure.

All of our bookings must be made on our website,  through our call  center or  at our airport  ticket

counters, even if booked through travel agents. The  percentage of our  scheduled  service  bookings on
our  website increased to 86.6% in 2007. Approximately 8.8%  and 5.6% of our scheduled service
bookings were booked by travel agents during  2006 and  2007, respectively. This  distribution mix creates
significant cost savings for us and enables  us to continue to build loyalty with our customers through
increased interaction with them.

Pricing and Revenue Management

Our low fares are designed to stimulate demand from  price-sensitive leisure travelers who might
not have traveled to our leisure destinations due to the  expense and  inconvenience involved in traveling
there. Our fare structure is comprised  of  six ‘‘buckets,’’ with prices generally increasing  as the number
of days prior  to travel decreases. Prices in the highest  bucket are typically less than three times the
prices in the lowest bucket and our highest one-way fare is $329 as of  February  1, 2008. All  of  our
fares  are  one-way  and  non-refundable,  although  they  may  be  changed  for  a  $50  charge  per  segment.
Customers may avoid change fees by buying our travel protection product  at the time of purchase.

We  try to maximize the overall revenue of our  flights by utilizing  yield management techniques.

Yield management is an integrated set of business  processes that provides us  with the ability to
understand markets, anticipate customer  behavior and respond quickly to opportunities. We  use yield
management in an effort to maximize passenger revenues by flight, by  market and across  the entire
system.

The number of seats offered at each  fare is established through a  continual process of forecasting,
optimization and competitive analysis.  Generally,  past booking  history  and  seasonal  trends are  used  to
forecast anticipated demand. These historical forecasts  are combined with current  bookings, upcoming

8

events, competitive pressures and other factors to establish a mix  of fares designed to maximize
revenue. This ability to accurately adjust prices based on fluctuating demand patterns allows us to
balance loads and capture more revenue  from existing capacity.

We  believe effective yield management has contributed to our strong financial operating

performance and is a key to our continued success.

Ancillary revenue is derived from the  sale of  vacation packages including hotels, rental  cars, show

tickets, night club  packages and other attractions; the sale of advance seat  assignments; the sale of
beverages, snacks and other products on  board the  aircraft; charging a fee  for using  our reservation
center or website to purchase air travel;  the  collection of checked bag and  overweight bag charges;
charging a fee for unlimited changes  to  reservations;  and several  other revenue streams.

A significant component of our ancillary  revenue is from the sale of  hotel rooms packaged  with air

travel. As of February 1, 2008, we have agreements  with 54 hotels  in Las  Vegas, including hotels
managed by MGM MIRAGE, Harrah’s Entertainment Inc.,  Boyd Gaming Corp., Wynn Resorts,
Limited, and Las Vegas Sands Corp.,  39  hotels in Orlando (plus 19  additional hotels  in nearby Daytona
Beach, Florida), 17 hotels in Tampa/St. Petersburg, 16 hotels  in Ft. Lauderdale, 28  hotels in  Phoenix,
10 hotels in Reno, Nevada, nine hotels  in  Palm  Springs, California, and seven hotels in Gulfport/Biloxi,
Mississippi. During 2007, we generated revenue from  the sale of more than 395,000 hotel  room  nights.
We  believe the favorable breadth and  terms of these contracts  would be difficult for others to replicate
quickly. For the year ended December 31,  2007, approximately  15% of  our customers traveled on an
itinerary that included a hotel room purchased through us.

Competition

The  airline  industry  is  highly  competitive.  Airline  profit  levels  are  sensitive  to  changes  in  fuel  costs,

fare levels and passenger demand. Passenger demand and  fare levels  have historically been  influenced
by, among other things, the general state  of  the economy,  international events,  industry  capacity and
pricing actions taken by other airlines. The  principal  competitive  factors in the airline industry  are fare
pricing, customer service, routes served, flight  schedules, types of aircraft, safety record and reputation,
code-sharing relationships and frequent flyer programs.

Our competitors and potential competitors include legacy airlines,  LCCs, regional airlines and new

entrant airlines. Many of these airlines  are larger, have  significantly greater financial  resources and
serve more routes than we do. Some  of  these competitors have  chosen to add service, reduce their
fares or both, in some of our markets  following  our  entry.

We  believe a key to our initial and long-term success  is that we seek to offer customers  in our
markets a better alternative for airline  travel.  We offer a simple, affordable product with excellent
customer service and reliability using clean  and comfortable aircraft. We sell  only  nonstop  flights. We
do not require Saturday night stays or  the  purchase of round-trip  travel. We do not overbook  our
flights. We understand that our leisure  customer only has  a  limited  number  of  vacation days  and relies
on us to get them to their destination and back in  a timely  manner.

Our 130  and 150-seat MD80 aircraft, with  an average seat  pitch of 31  to  32 inches,  offer a

comfortable alternative to the 37 to 86  seat regional  jets  that  secondary market travelers are
accustomed to flying as part of the hub  and spoke  networks of the legacy carriers.  Additionally,  we
believe the MD80’s three-by-two seating  configuration  is well  liked by  the  traveling public  because 80%
of all seats are window or aisle seats.  We adhere to the successful model pioneered  by  Southwest by
offering a single class of service; however, unlike Southwest, we offer assigned seating at the airport.
We  also offer advance seat assignments  for a fee which depends on the route served and location of
the seat on the aircraft. Customers who purchase an advance seat assignment are given priority
boarding at the airport.

9

Our small city strategy has reduced the intensity of competition  we  might  otherwise face.  We are
the only scheduled carrier in seven of  the airports we serve as  of February  1, 2008, the  only  domestic
scheduled carrier operating out of the Orlando  Sanford International Airport and one of four  carriers
serving the St. Petersburg-Clearwater International Airport.  In addition, we are the  only  scheduled
carrier operating out of Phoenix-Mesa  Gateway Airport in Phoenix. While virtually all U.S.  airlines
serve Las Vegas, Phoenix, Ft. Lauderdale, Orlando and  Tampa/St.  Petersburg, only US  Airways and
Southwest use Las Vegas as a hub or focus city,  only  AirTran and Delta Air  Lines  use Orlando  as a
hub, only US Airways and Southwest  use  Phoenix as a  hub and only Spirit uses Ft.  Lauderdale as a
hub.

As of February 1, 2008, we do not currently  compete  directly with AirTran, Southwest or Spirit in

any of our markets; we compete with  US  Airways  in only four markets  to  Las Vegas  (Colorado  Springs,
Eugene, Fresno and Medford); however, most of the flights US Airways operates in those markets use
smaller regional jet aircraft; we compete with United  Express turbo-props in the  Fresno to Las Vegas
market; and we compete with Delta on four routes  to  Orlando  (Greensboro,  Greenville/Spartanburg,
Knoxville and Huntsville). On these routes,  Delta uses  regional jets  to  Orlando International  Airport.

Indirectly, we compete with Southwest,  US Airways,  AirTran, Delta and other carriers  that  provide

nonstop service to Las Vegas, Orlando, Tampa/St. Petersburg, Phoenix and Ft. Lauderdale from
airports  near our small city markets.  For example, we fly to Bellingham, Washington,  which is  a
two-hour drive from Seattle-Tacoma International Airport, where travelers can access  nonstop  service to
Las Vegas on Alaska Airlines, Southwest  or  US Airways. We also face indirect competition from  legacy
carriers offering hub-and-spoke connections to our markets.  For example, travelers can travel to Las
Vegas from Peoria on United, American or Northwest, although all  of  these legacy carriers currently
utilize regional aircraft to access their  hubs and then mainline  jets to access  Las  Vegas, tend to charge
higher  and restrictive fares, and have  a  much longer elapsed time of travel.

We  also face indirect competition from  automobile  travel in our short-haul flights, primarily to our

Florida leisure destinations. We believe  our low cost  pricing  model,  customer service, and the
convenience of air transportation help us compete  favorably against automobile travel.

In our fixed fee operations, we compete with independent  passenger charter airlines such as Xtra

and Pace. We also compete with aircraft  owned or controlled by  large tour companies. The  basis of
competition in the fixed fee market is cost,  equipment capabilities, service and  reputation.

People

We  believe our growth potential and  the achievement  of  our  corporate  goals are directly  linked to

our  ability to attract and maintain the best  professionals available in the  airline business. Full-time
equivalent employees at February 1, 2008  consisted of 243  pilots, 242 flight  attendants, 287 airport
operations personnel, 147 mechanics, 94  reservation agents, and 166 management and other personnel.
As of February 1, 2008, we employed 986  full-time and 377 part-time  employees.

We  place great emphasis on the selection  and training of enthusiastic employees with potential to

add value to our business and who we believe fit in  with and contribute to our  business  culture. The
recruiting and training process begins with an evaluation and screening process, followed by multiple
interviews and experience verification. We provide extensive training  intended to meet  all  Federal
Aviation Administration (‘‘FAA’’) requirements for  security, safety and operations for our  pilots, flight
attendants and customer service agents.

To help retain talented and highly motivated employees,  we offer competitive compensation
packages as well as affordable health  and  retirement savings options. We  offer medical, dental and
401(k) plans to full-time employees. Other  salaried benefits include paid time off,  as well as
supplemental life insurance and long-term disability.  We do not have  a defined benefit pension plan  for

10

any employees. We review our compensation packages on a regular basis  in  an effort to ensure that we
remain competitive and are able to hire and retain the best  people possible.

In addition to offering competitive compensation  and  benefits, we take a number  of steps to make

our  company an attractive place to work and  build a  career  such as maintaining various employee
recognition programs and consistently  communicating our vision  and  mission  statement  to  our
employees. We believe creating a great place for our people to work motivates them to treat our
customers beyond their expectations.

We  have never experienced an organized  work stoppage,  strike or labor dispute. We currently do

not have any labor unions. We have in-house pilot  and flight  attendant associations  with whom we  have
negotiated mutually satisfactory arrangements for  pay increases. We meet with these associations on  a
regular basis to address relevant issues and matters of  concern.

Aircraft and Fleet

We  operate 27 MD83, four MD87, two MD82 aircraft, and two MD88 aircraft as of February 1,
2008, powered by Pratt & Whitney JT8D-219 and JT8D-217C  engines.  As of February 1, 2008,  we own
24 of  our aircraft—ten are owned free and clear, and 14 are owned  subject to financing scheduled  to
be fully paid over the next four years.  An  additional seven aircraft are subject to capital leases  under
which  we expect to take ownership within  the next four years. We  lease the remaining four aircraft
under operating leases with two expiring  in 2008 and two expiring in  2012. We have entered into a
forward purchase agreement for the two aircraft  under operating leases that expire in 2008.  We expect
these to be purchased at the end of the operating lease  terms in  July 2008,  subject to customary  closing
conditions.

We  have a commitment to purchase two additional seller-financed  MD-88 aircraft for  expected

placement into our operating fleet by  the end  of the second quarter  of  2008, at  which time we expect
to have an operating fleet of 37 MD-80  aircraft.

We  believe conditions in the market for high  quality used MD80 class  aircraft are favorable for

buyers and lessees. Thus, we do not believe availability of  suitable  aircraft will be a growth constraint.
However, MD80 series aircraft and Pratt  & Whitney JT8D-200 engines  are no longer  manufactured.
This could cause a shortage of additional suitable  aircraft, engines  or spare parts over the long term. If
the FAA adopts regulations to limit the age of aircraft in  the U.S., we may  need to seek  replacement  of
some of our current aircraft fleet sooner than anticipated and to seek  a newer aircraft  type to replace
our  existing fleet and to expand our operations.

Our aircraft range from 12 to 22 years old with an average age of 18  years  as of February 1,  2008.
As of February 1, 2008, the average number of cycles on our fleet was  approximately 28,300  cycles and
the highest number of cycles on any of  our aircraft was approximately  44,300. A cycle is defined as  one
take-off and landing and is a measure often  used  by regulators in determining the applicability of aging
aircraft requirements.

Maintenance

We  have an FAA-approved maintenance  program, which is  administered by our maintenance
department headquartered in Las Vegas. Consistent with  our core  value  of  safety, all mechanics and
avionics specialists employed by us have appropriate training  and  experience and hold required licenses
issued by the FAA. We provide them with comprehensive  training and  maintain our  aircraft and
associated maintenance records in accordance  with FAA regulations.  The  maintenance performed on
our  aircraft can be divided into three general categories: line  maintenance, heavy maintenance, and
component and engine overhaul and  repair. With the exception of  scheduled  line maintenance,  which is
generally performed by our personnel,  we contract  with outside organizations  to  provide heavy

11

maintenance and component and engine  overhaul and  repair.  We have  chosen not to invest in facilities
or equipment to perform our own heavy  maintenance, engine overhaul or  component  work. Our
management closely supervises all maintenance functions performed by our personnel  and contractors
employed by us, and by outside organizations. We  closely supervise the outsourced work  performed  by
our  heavy maintenance and engine overhaul contractors.

Line maintenance consists of routine  daily  and  weekly  scheduled maintenance checks  on our
aircraft, including pre-flight, daily, weekly and overnight checks and any  diagnostics and routine repairs.
We  perform this work at our maintenance bases in Las Vegas, Phoenix, Ft. Lauderdale, Orlando,
Tampa/St. Petersburg, Tunica (Mississippi),  Reno (Nevada)  and Laughlin (Nevada) with  the Reno,
Laughlin and Tunica bases supporting our fixed fee flying  services.  For  unscheduled requirements that
arise away from our maintenance bases, we subcontract  our line maintenance to outside  organizations
under customary industry terms.

Heavy maintenance checks consist of more  complex inspections and servicing of the aircraft that
cannot be accomplished during an overnight visit.  These checks occur approximately every 18  months
on each aircraft and can range in duration from  two  to  six weeks, depending on the  magnitude of  the
work prescribed in the particular check. We have contracted  with American Airlines, Inc.,  the world’s
largest MD80 operator, to perform heavy maintenance checks on an exclusive basis through 2009.  We
utilize  San  Antonio  Aerospace  for  induction  services  to  ready  newly  acquired  aircraft  to  enter  our
operating fleet.

Component and engine overhaul and  repair involves sending certain parts, such as engines, landing

gear and avionics, to FAA-approved maintenance repair  stations for repair  and overhaul. We  presently
utilize AeroThrust Corporation, American  Airlines, Inc.  and  TIMCO Aviation Services, Inc. for
overhaul and repair of our engines on  a  non-exclusive  basis.

In February 2008 we entered into a non-exclusive general terms  agreement  with Avioserv for the

consignment of engine parts.

In addition to the maintenance contractors we  presently utilize,  we believe there are sufficient

qualified alternative providers of maintenance  services that  we  can use  to satisfy our  ongoing
maintenance needs.

Aircraft Fuel

Fuel is our largest operating expense. The cost of fuel  is volatile, as it is subject to many economic

and geopolitical factors we can neither control nor  predict. Significant increases  in fuel costs would
have a material adverse effect on our  operating results and profitability.  While  we are  not  pursuing fuel
hedging programs, in the past we have entered into forward contracts or other financial products to
reduce our exposure to fuel price volatility.

In an effort to reduce our fuel costs,  we have sought to become involved at an earlier  stage in the
fuel distribution channels. In this regard,  we have  formed a wholly-owned  subsidiary which has entered
into a limited liability company operating agreement with an affiliate of Orlando Sanford International
Airport to engage in contract fueling  transactions  for the  provision of aviation fuel to airline users at
that airport. In addition, we have invested in  fuel  storage  units and  fuel transportation facilities
involved in the fuel distribution process. These efforts could result in the creation of  additional joint
ventures to further our involvement in  the fuel distribution  process. By reason of these activities, we
could potentially incur material liabilities, including possible environmental liabilities, to which we
would not otherwise be subject.

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Government Regulation

We  are subject to regulation by the DOT, FAA and  other governmental agencies.

DOT. The DOT primarily regulates economic  issues affecting air  transportation such as

certification and fitness of carriers, insurance requirements, consumer protection, competitive practices
and statistical reporting. The DOT also regulates requirements for accommodation of passengers with
disabilities. The DOT has the authority to investigate and  institute proceedings to enforce its
regulations and may assess civil penalties,  suspend or  revoke operating  authority  and seek  criminal
sanctions. DOT also has authority to restrict  or prohibit a carrier’s cessation of service to a particular
community if such cessation would leave  the community without scheduled airline service.

In 1998, we were granted a DOT certificate of public convenience  and  necessity authorizing us to
engage in charter air transportation within  the United  States,  its  territories and  possessions. Our DOT
authority has subsequently been expanded to include (i) scheduled air transportation of passengers,
property and mail within the United  States, its territories and  possessions and between the United
States and all countries that maintain a  liberal aviation trade  relationship with  the United States
(known as ‘‘open skies’’ countries), and  (ii)  charter  air  transportation  of passengers, property  and mail
on a domestic and international basis.

FAA. The FAA primarily regulates flight operations  and safety,  including matters  such as
airworthiness and maintenance requirements for aircraft, pilot, mechanic,  dispatcher and  flight
attendant training and certification, flight  and duty time limitations and  air traffic control. The FAA
requires each commercial airline to obtain and  hold  an FAA air carrier certificate. This certificate, in
combination with operations specifications  issued to the airline by  the  FAA, authorizes the  airline to
operate at specific airports using aircraft  approved by  the FAA.  We have  and maintain in effect FAA
certificates of airworthiness for all of our aircraft,  and  we hold the necessary FAA authority to fly to all
of the cities we currently serve. Like  all  U.S. certificated carriers, we cannot provide  scheduled service
to new destinations without the authorization of the FAA.  The  FAA has the authority to investigate  all
matters within its purview and to modify,  suspend  or revoke our  authority  to  provide air transportation,
or to modify, suspend or revoke FAA  licenses issued  to  individual personnel,  for failure  to  comply with
FAA regulations. The FAA can assess  civil  penalties for  such failures and  institute proceedings for the
collection of monetary fines after notice and hearing. The  FAA also has authority to seek criminal
sanctions. The FAA can suspend or revoke  our authority  to  provide air transportation on an emergency
basis, without notice and hearing, if,  in  the FAA’s judgment,  safety requires such action. A  legal right to
an independent, expedited review of such FAA action exists.  Emergency suspensions or revocations
have been upheld with few exceptions.  The  FAA monitors  our compliance with  maintenance, flight
operations and safety regulations on  an ongoing basis,  maintains a continuous working relationship with
our  operations and maintenance management personnel, and  performs  frequent spot inspections  of our
aircraft, employees and records.

The FAA also has the authority to issue maintenance  directives and other mandatory orders
relating to, among other things, inspection, repair  and  modification  of aircraft and engines,  increased
security precautions, aircraft equipment requirements,  noise abatement, mandatory removal  and
replacement of aircraft parts and components, mandatory retirement of aircraft  and operational
requirements and procedures. Such directives  and  orders  can be issued without advance notice or
opportunity for comment if, in the FAA’s judgment, safety requires such action.

We  believe we are operating in compliance with applicable  DOT  and FAA regulations,
interpretations and policies and we hold all necessary operating and airworthiness  authorizations,
certificates and licenses.

Security. Within the United States, civil aviation security functions, including review and approval
of the content and implementation of  air  carriers’ security programs,  passenger and baggage  screening,

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cargo  security measures, airport security, assessment  and distribution  of  intelligence, threat response,
and security research and development are the  responsibility of the TSA of the Department of
Homeland Security. The TSA has enforcement powers similar to DOT’s and FAA’s described above. It
also has the authority to issue regulations,  including in cases of emergency, the authority to do so
without advance notice, including issuance of a  grounding order as occurred on September 11, 2001.

Environmental. We are subject to various federal, state and local laws and regulations relating  to

the protection of the environment and  affecting matters such  as aircraft engine emissions, aircraft noise
emissions, and the discharge or disposal of materials and chemicals, which  laws  and regulations are
administered by numerous state and federal agencies. These agencies have enforcement powers  similar
to DOT’s and FAA’s described above.  In addition, prior  to receiving authorization from the  FAA to
begin service at an airport we have not  previously served,  we may  be  required to conduct an
environmental review of the effects projected from our  addition of service  at that airport.

Federal law recognizes the right of airport  operators with special  noise problems to implement

local noise abatement procedures so  long as  those procedures do not interfere unreasonably with
interstate and foreign commerce and  the  national air transportation  system. These  restrictions can
include limiting nighttime operations,  directing specific  aircraft operational procedures during takeoff
and initial climb, and limiting the overall number of flights at an  airport. None  of the airports we serve
currently restricts the number of flights or hours of operation, although it is  possible  one  or more of
such airports may do so in the future  with or without advance notice.

Foreign Ownership. To maintain our DOT and FAA certificates, our airline operating subsidiary
and  we (as the airline’s holding company) must qualify continuously  as a  citizen  of  the United  States
within the meaning of U.S. aeronautical laws and regulations. This means we must be under  the actual
control of U.S. citizens and we must  satisfy certain other requirements, including that our president and
at least two-thirds  of our board of directors  and other managing officers must be U.S.  citizens, and  that
not more than 25% of our voting stock  may  be  owned or controlled by  non-U.S.  citizens. The amount
of non-voting stock that may be owned or controlled by non-U.S.  citizens is strictly limited as well. We
believe we are in compliance with these ownership  and control criteria.

Other Regulations. Air carriers are subject to certain provisions of  federal laws and regulations

governing communications because of their  extensive use of radio and other  communication facilities,
and are required to obtain an aeronautical radio license  from the Federal Communications Commission
(‘‘FCC’’). To the extent we are subject  to  FCC requirements, we will continue to comply with those
requirements.

The quality of water used for drinking and  hand-washing  aboard aircraft is subject to regulation by

the Environmental Protection Agency  (‘‘EPA’’). To the extent  we are  subject to EPA requirements, we
will continue to comply with those requirements.

We  are responsible for collection and remittance of federally imposed and  federally approved taxes

and fees applicable to air transportation passengers. We  believe  we are  in compliance with these
requirements, and we will continue to  comply with  them.

Our operations may become subject to additional federal requirements in the future under  certain
circumstances. For example, our labor relations  are covered  under Title  II of the Railway Labor  Act of
1926, as amended, and are subject to the jurisdiction  of  the National Mediation Board. During a period
of past fuel scarcity, air carrier access to jet fuel was subject to allocation regulations promulgated by
the Department of Energy.

We  are also subject to state and local  laws,  regulations  and ordinances at locations where  we

operate and to the rules and regulations  of various local authorities that  operate airports  we serve.
None of the airports in the small cities  in  which we operate have slot control, gate availability or

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curfews that pose meaningful limitations on our operations.  However,  some  small city airports  have
short runways that require us to operate  some flights at  less than full capacity.

International air transportation, whether  provided on a scheduled or charter  basis, is  subject to the

laws, rules and regulations of the foreign  countries to, from and  over which the  international  flights
operate. Foreign laws, rules and regulations governing air transportation are generally  similar, in
principle, to the regulatory scheme of the  United  States as described  above, although in some cases
foreign requirements are comparatively less onerous and in others,  more onerous.  We must comply
with the laws, rules and regulations of  each country  to,  from  or over  which we operate. International
flights are also subject to U.S. Customs and Border Protection, Immigration and Agriculture
requirements and the requirements of equivalent foreign governmental agencies.

Future Regulation. Congress, the DOT, the FAA and other governmental agencies  have under
consideration, and in the future may consider and adopt,  new  laws, regulations, interpretations  and
policies regarding a wide variety of matters that  could affect, directly or indirectly,  our  operations,
ownership and profitability. We cannot predict what other matters  might  be  considered in  the future by
the FAA, the DOT, other agencies or Congress, nor can we judge what impact, if any,  the
implementation of any of these proposals  or changes might  have on  our business.

Civil Reserve Air Fleet. We are seeking to be a participant in the  Civil Reserve Air Fleet
(‘‘CRAF’’) Program which affords the  U.S. Department of Defense  the  right to charter our aircraft
during national emergencies when the  need for military airlift exceeds the capability of available
military resources. During the Persian  Gulf  War of 1990-91  and  on other occasions, CRAF carriers
were required to permit the military  to use their aircraft in this manner. If  we are  approved to
participate in this program, we would  be  eligible to bid on and  be  awarded peacetime  airlift contracts
with the military.

Insurance

We  maintain insurance policies we believe  are of types  customary in  the industry and  as required
by the DOT and in amounts we believe  are  adequate to protect us against  material  loss. The policies
principally provide coverage for public liability, passenger  liability, baggage  and cargo liability, property
damage,  including coverages for loss  or  damage to our  flight equipment and workers’  compensation
insurance. There is no assurance, however, that the amount of insurance we carry will be sufficient  to
protect us from material loss.

Business  History

We  were founded  in 1997 and initially  operated as Allegiant Air, Inc. under  a different  business

strategy with a different management team. Prior to our bankruptcy filing in December 2000, we were
owned by a single individual. Although Maurice  J. Gallagher, Jr. provided  some financing  to  us,  neither
he nor any other members of our current management were actively involved in our  business.  Prior to
2001, the focus of our business was ad hoc  charters  and  a more traditional scheduled  service  product
catering  to the business traveler with  multiple  flights a day.  At  that time, we used DC-9 aircraft with a
two-class configuration and served a  small number of cities in  the West.

This strategy was ultimately unsuccessful, and we filed  for bankruptcy  court protection in

December 2000. A plan of reorganization  was confirmed  in June 2001. The key elements of the plan
were: (i) debt held by Mr. Gallagher  was restructured and Mr. Gallagher injected additional capital
into our company; (ii) Mr. Gallagher became  our  majority owner; and  (iii)  a new management team
was installed in June 2001. We emerged from bankruptcy  in March 2002.

In May 2005, we completed a private  placement under which ComVest  Allegiant  Holdings, Inc.,
Viva Air Limited and Timothy P. Flynn  invested  $34.5 million  in preferred shares of our limited liability

15

company predecessor. Simultaneously,  Mr. Gallagher, our chief  executive officer, converted $5.0 million
of debt owed to him into preferred shares. Three  of  our current directors directly or indirectly  invested
in this transaction. The representation of  these shareholders on our  board of directors will allow these
shareholders to exert significant control  over our business in the future.

On December 13, 2006, we completed the initial public offering of our  common stock. We  issued

5,750,000 shares at $18.00 per share  resulting in net proceeds to us of approximately $94.5  million.

In the second quarter of 2007, we completed a secondary public offering under  which selling

stockholders sold 3,794,286 shares and  we  issued 748,214 shares at $31.75 per share resulting in  net
proceeds to us of approximately $22.3 million.  Viva  Air Limited sold all of its shares  during this
offering.

Item 1A. Risk Factors

An investment in our common stock involves a  high degree of risk.  Investors should carefully consider
the risks described below before making  an  investment decision.  The risks described below are not the only
ones facing our company. Additional risks not presently known  to us or  that  we currently deem immaterial
may also impair our business and operations. Our business,  financial condition  or results  of  operations
could be materially  and adversely affected  by any of these risks.  The trading  price of our common stock
could decline due to any of these risks,  and  investors  may lose  all or part of your investment.

Risks Related to Allegiant

Increases in fuel prices or unavailability of fuel would harm our business  and profitability.

Fuel costs constitute a significant portion of our total  operating expenses  (48.1%  during 2007).

Significant increases in fuel costs would harm our financial condition and results of operations.

Our MD80 series aircraft are less fuel efficient  than new aircraft. An  increase in the  price of
aircraft fuel would therefore result in  a disproportionately higher  increase in our average total costs
than our competitors using more fuel efficient aircraft.

Historically, fuel costs have been subject to wide price fluctuations.  Aircraft fuel availability is  also

subject to periods of market surplus and shortage and is affected  by demand for  heating  oil, gasoline
and other petroleum products. Because  of  the effect of  these  events on the  price and availability of
aircraft fuel, the cost and future availability of fuel cannot  be  predicted  with any degree of certainty. A
fuel supply shortage or higher fuel prices  could result  in the curtailment of our service. Some of our
competitors may be better positioned  to  obtain fuel  in the event of a shortage. We cannot assure you
increases in the price of fuel can be offset by  higher revenue.

We  carry limited fuel inventory and we rely heavily  on our  fuel suppliers. We  cannot assure you  we
will always have access to adequate supplies of fuel in the  event of shortages  or other disruptions in the
fuel supply. In May 2007, we were notified by our fuel  supplier in Las  Vegas that they would limit fuel
purchases of all airlines supplied by them  in that market. This resulted in a reduction  of our  fuel  supply
by approximately 21% of our usage from  this supplier. Although this restriction expired in June 2007,
we do not know whether further cuts  may  be  imposed at a later time. Restrictions like this  one could
result in a higher fuel cost or could restrict  our  ability to grow our  operations.

If our credit card  processing company were to  require significant  holdbacks for processing  credit card
transactions for the purchase of air  travel and other services,  our cash  flow would be  adversely
affected.

Credit  card companies frequently require significant  holdbacks when  future air travel and other

future services are purchased through  credit card transactions. We rely  on a single credit card

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processing company at this time, and our  agreement is  terminable  on 30 days notice.  As virtually all of
our  scheduled service and ancillary revenue is paid with credit cards  and our credit card processing
agreement does not require a significant  holdback, our cash flow  would suffer in  the event the terms of
our  current agreement were changed or  terminated. Although  we believe  we would  be  able to secure a
replacement credit card processing agreement if our current agreement is  terminated, the  terms of any
new agreement may not be as favorable  to us. These cash  flow  issues could be exacerbated during
periods of rapid growth as we would be incurring additional  costs  associated  with our growth, but our
receipt of these revenues would be delayed.

Our failure to successfully implement  our growth strategy and generate demand for our  services could
harm our business.

Successfully implementing our growth strategy is critical for our business to achieve economies of
scale and to sustain or increase our profitability. Increasing the number of small  city markets we serve
depends on our ability to identify and  effectively evaluate new target markets and then access suitable
airports  located in these markets in a  manner consistent with  our cost strategy.

Most of our scheduled air service is sold  to  customers  traveling from our small  city markets to our
leisure  destinations of Las Vegas, Phoenix, Ft. Lauderdale, Orlando or Tampa/St.  Petersburg. While we
seek to generate demand for our services in these markets, the smaller size  of these  markets  makes  it
more difficult to create this demand. If  we are unable to do so in a  particular  market, our revenues
could be negatively affected and our ability  to  grow could  be  constrained.  Under those circumstances,
we may decide to reduce or terminate  service to that market,  which could result in additional costs.

We  will also need to obtain additional gates in  our leisure destination  markets,  and obtain access
to markets we seek to serve in the future. Any  condition that would  deny, limit or  delay our access to
airports  we seek to serve in the future  would constrain our ability to grow. Opening  new markets may
require us to commit a substantial amount of resources,  even  before  the new  services  commence,
including additional skilled personnel,  equipment and facilities.  An inability to hire and  retain skilled
personnel or to secure the required equipment and facilities efficiently and cost-effectively  may affect
our  ability to implement our growth strategy. We  cannot assure you we will be able to successfully
establish new markets and our failure to do so could  harm our business.

In the fourth quarter of 2007, we added Ft. Lauderdale and Phoenix as new leisure  destinations.
Since we have limited historical data on  the performance of these markets as  our  leisure destinations,
we are uncertain whether we will be able  to profitably operate these routes.

We  expect to serve other leisure destinations,  in addition to Las  Vegas,  Phoenix, Ft. Lauderdale,
Orlando and Tampa/St. Petersburg, which  we  believe are  attractive to small  city markets. However, if
we fail to successfully implement service to additional leisure destinations, our  growth prospects will  be
limited and our profitability could be  adversely impacted.

Expansion of our markets and services may also  strain our existing  management resources and

operational, financial and management  information systems to the point  they may  no longer be
adequate to support our operations,  requiring us to make significant expenditures  in these areas. We
expect we will need to develop further financial, operational and management  controls, reporting
systems and procedures to accommodate future growth. We cannot  assure you  we will be able to
develop these controls, systems or procedures on a timely basis and the failure  to  do  so could harm our
business.

Additionally, we are subject to regulation by the FAA and must receive its approval to add aircraft

to our operating certificate. If the FAA  does not grant us approval to add aircraft  to  our fleet  as
quickly as we desire, our growth may  be  limited and our profitability  could be adversely  impacted.

17

Any inability to acquire and maintain additional compatible aircraft, engines or parts on favorable
terms  or at all would increase our operating costs  and could harm our profitability.

Our fleet currently consists of MD80  series aircraft equipped with Pratt & Whitney JT8D-200
series engines. Although our management believes there is currently an adequate  supply of suitable
MD80 series aircraft available at favorable prices and terms, we are unable to predict how  long these
conditions will continue. Any increase  in  demand for the  MD80 aircraft or  the Pratt  & Whitney
JT8D-200 series engine could restrict  our  ability to obtain  additional  MD80 aircraft,  engines and spare
parts. Because the aircraft and the engine are no longer being manufactured, we  may be unable to
obtain additional suitable aircraft, engines  or spare parts  on satisfactory terms or  at the time needed
for our  operations or for our implementation of  our growth plan.

In April 2006, the FAA indicated it intends  to  issue regulations limiting the age of aircraft that
may be flown in the U.S. The announcement did not indicate the maximum  age that would be allowed,
the effective date of the regulation or  any  grandfathering  provisions.  These regulations, if  and when
implemented, may have a material effect  on our future operations.

We  cannot assure you we will be able to purchase  additional  MD80s on favorable terms, or at  all.
Instead, we may be required to lease  MD80s  from current owners. Because, in our  experience,  the cost
of leasing generally exceeds the ownership costs  associated with the  purchase  of the MD80,  our
operating costs would increase if we  are  required to lease,  instead  of  purchase,  additional MD80
aircraft, and this could harm our profitability.

If the available MD80 series aircraft,  whether by purchase or lease,  are  not compatible with  the
rest of our fleet in terms of takeoff weight, avionics, engine type  or  other factors,  the costs of  operating
and maintaining our fleet would likely  increase. Similarly, our aircraft ownership costs will  likely
increase if we decide to acquire aircraft  other than  MD80 series aircraft.

There is  also a greater risk with acquiring  used  aircraft  because we  may  incur additional  costs to
remedy any mechanical issues not found  in our inspection  and  acceptance  process and, generally, the
cost to maintain used aircraft exceeds  the cost  to  maintain new aircraft.

Any inability to obtain financing for  additional aircraft could harm  our growth plan.

We  typically finance our aircraft through either  mortgage debt  or lease financing.  Although we

believe debt and/or lease financing will be  available for the aircraft we will acquire, we cannot assure
you we will be able to secure such financing  on terms  attractive to us or at all. To  the extent we cannot
secure such financing on acceptable terms or at all, we may be required to modify  our  aircraft
acquisition plans, incur higher than anticipated  financing costs or use more of  our cash balances for
aircraft acquisitions than we currently expect.

Aircraft lenders often require that they receive  the benefit of  Section 1110 protection under  the

U.S. Bankruptcy Code. It is more difficult  to  provide  lenders Section  1110 protection  for aircraft
manufactured before 1994. Most MD80s,  and  almost all of our MD80s, were  manufactured before
1994. As a result, we may face difficulty  obtaining  financing for aircraft  transactions.

Our maintenance costs will increase  as our fleet ages.

Our aircraft range from 12 to 22 years old, with an average age of 18  years  as of February 1,  2008.

In general, the cost to maintain aircraft  increases  as they  age  and  exceeds the  cost to maintain new
aircraft. FAA regulations require additional and enhanced maintenance inspections for older aircraft.
These regulations include Aging Aircraft Airworthiness Directives,  which typically increase as an
aircraft ages and vary by aircraft or engine  type depending  on the unique characteristics of  each  aircraft
and/or engine.

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In addition, we may be required to comply with any  future aging aircraft issues,  law  changes,
regulations or airworthiness directives. We cannot  assure you our  maintenance costs  will not exceed our
expectations.

We  believe our aircraft are and will be mechanically reliable based on the  percentage of scheduled
flights completed. We cannot assure you  our aircraft will continue to be sufficiently reliable over longer
periods of time. Furthermore, given the age of our fleet, any public perception that our aircraft  are less
than completely reliable could have an  adverse effect  on our profitability.

We may be subject to unionization, work  stoppages,  slowdowns or increased  labor  costs.

Unlike most airlines, we have a non-union  workforce. If our employees unionize, it  could  result in
demands  that may increase our operating  expenses and adversely affect  our  profitability. Our  pilots and
flight attendants have formed in-house  associations to negotiate matters  of  concern with  us.  Although
we have negotiated mutually acceptable  arrangements with our pilots and flight attendants, our costs
could be adversely affected by the cumulative results of discussions with employee  groups in the  future.
Further attempts are possible to unionize  our flight attendants as the waiting period  required by the
National Mediation Board (NMB) has elapsed since  the prior rejection of union  representation on
December 4, 2006.

Each  of our employee groups could unionize  at any time and would require separate collective

bargaining agreements. If any group of our employees were to unionize and we were  unable to agree
on the terms of their collective bargaining agreement  or we  were  to  experience widespread  employee
dissatisfaction, we could be subject to  work slowdowns or  stoppages. In addition, we  may be subject to
disruptions by organized labor groups protesting  our  non-union status. Any  of these  events would be
disruptive to our operations, could harm  our business, and therefore have  an adverse effect on  our
future results.

Our reputation and financial results could be harmed  in the event of  an  accident or incident involving
our aircraft or other MD80 aircraft.

An accident or incident involving one  of our aircraft could  involve repair  or replacement of a
damaged aircraft and its consequential  temporary or permanent  loss from  service,  and significant
potential claims of injured passengers  and others. Although we believe we  currently  maintain  liability
insurance in amounts and of the type  generally consistent with industry practice, the  amount  of such
coverage may not  be adequate and we  may be forced to bear substantial losses from an  accident.
Substantial claims resulting from an accident in excess of our related insurance coverage would harm
our  business and financial results. Moreover,  any  aircraft accident or incident, even if fully insured,
could cause a public perception that we  are  less safe or reliable than other airlines,  which would harm
our  business. Because we are a relatively new company and  because  we are smaller than most airlines,
an accident would  likely adversely affect us to a  greater degree than  a  larger, more established airline.

In March 2007, the nose landing gear failed  to  deploy on  a flight to Orlando Sanford International

Airport. The aircraft landed safely with only minor injuries  to  ten  passengers. Although the FAA and
National Transportation Safety Board  (‘‘NTSB’’) have conducted their usual investigation, they  have yet
to release their final report. The damage to the aircraft was covered by our insurance, but we were
responsible for a $250,000 deductible. The aircraft  was out  of service for  two months.

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Additionally, our dependence on this  single  type  of aircraft and engine for all of our flights makes

us particularly vulnerable to any problems  that  might be associated with this  aircraft type  or these
engines. Our business would be significantly harmed  if  a mechanical problem with the MD80 series
aircraft or the Pratt & Whitney JT8D-200  series engine  were  discovered causing our aircraft  to  be
grounded while any such problem is  being corrected,  assuming it could be  corrected at all. The FAA
could also suspend or restrict the use  of our aircraft in  the event of any actual  or perceived mechanical
problems, whether involving our aircraft  or  another U.S. or foreign airline’s  aircraft, while  it conducts
its  own investigation. Our business would  also be significantly harmed if  the  public  avoids flying our
aircraft due to an adverse perception of  the MD80 series aircraft or the Pratt & Whitney JT8D-200
series engine because of safety concerns  or other  problems, whether real  or perceived, or  in the event
of an accident involving an MD80 aircraft.

We depend on our ability to maintain  existing  and develop  new  relationships with hotels and  other
providers of travel related services. Any adverse changes  in these relationships could adversely affect
our business, financial condition and results  of operations,  as well  as our ability  to provide air-hotel
packages in our leisure destination markets.

An important component of our business success  depends  on our ability to maintain our existing,

as well as build new, relationships with  hotels  and other  travel suppliers  in our leisure destination
markets. We do not currently have long-term contracts  with any of our hotel  room  suppliers, nor do we
anticipate entering into long-term contracts with them in the  future. Adverse changes in or  the failure
to renew existing relationships, or our inability to enter  into  arrangements with  new hotel  suppliers on
favorable terms, if at all, could reduce the  amount, quality and  breadth of attractively  priced travel
products and services we are able to offer, which  could adversely affect  our  business,  financial condition
and results of operations. Our ability to continue to grow  and  enter  new markets  also depends on our
ability to obtain a  sufficient supply of suitable hotel rooms on favorable terms  in our existing and new
leisure  destinations.

Hotels and other travel suppliers are  increasingly  seeking  to  lower their distribution costs by
promoting direct online bookings through  their  own websites, and we expect this trend to continue.
Hotels and travel suppliers may choose  not  to  make  their  travel products and services available through
our  distribution channels. To the extent consumers increase the  percentage of their travel purchases
through supplier direct websites and/or if  travel suppliers choose not to make their products and
services available to us, our business  may suffer.

We have fixed obligations and we expect to incur  significantly more fixed obligations which could  hurt
our ability to meet our strategic goals.

We  have maturities of long-term debt  related  to  the financing of aircraft  and aircraft under  capital

leases. In addition to our long-term debt, we  have other fixed obligations for aircraft purchase
commitments in 2008, obligations under  operating leases related to aircraft,  airport terminal space,
other airport facilities and office space.  We expect to incur additional debt and other fixed obligations
as we take delivery of additional aircraft  and other equipment and continue to expand into new
markets. Our ability to make scheduled  payments on our existing and additional  debt  and other fixed
obligations will depend upon our future operating  performance and cash flow,  which in  turn  will
depend  upon prevailing economic and political conditions and  financial, competitive, regulatory,
business and other factors, many of which  are  beyond our control.

Our business is heavily dependent on  the  attractiveness of our  leisure destinations and  a reduction in
demand for air travel to these markets  would  harm our  business.

Almost all of our scheduled flights and  announced service have Las Vegas, Phoenix, Ft.

Lauderdale, Orlando or Tampa/St. Petersburg as either  their destination or origin.  Our business would

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be harmed by any circumstances causing a  reduction in demand for  air  transportation  to  these markets,
such as adverse changes in local economic  conditions,  negative public  perception of the particular city,
significant price increases, or the impact  of past or  future terrorist attacks.

We may face increased competition in  our markets which could harm our business.

The small cities we serve on a scheduled  basis have  traditionally attracted  considerably less
attention from our potential competitors  than larger markets, and in  most of our markets, we are the
only provider of nonstop service to our  leisure destinations.  It is  possible other airlines will  begin  to
provide nonstop services to and from these markets or otherwise target these markets. An  increase in
the amount of direct or indirect competition  could  harm our business.

We may be unable to renew our lease  or increase our facilities at Las Vegas McCarran International
Airport.

McCarran International Airport was one of the  top twenty  busiest airports in the  world in 2007
and its gate space, terminal space, aircraft  parking space  and facilities  in general  are constrained. To
meet our growth plan, we will require  additional facilities at McCarran.  However, we may not be able
to maintain sufficient or obtain additional  facilities at McCarran  on favorable terms, or  at all. In
addition, our present agreement can be terminated at  any time upon 30 days’  notice.  Since Las Vegas  is
one of our leisure  destinations, our inability to maintain sufficient facilities or to obtain additional
facilities as needed would harm our business by limiting our  ability to grow  and increasing our costs.

We  also currently rely on the availability  of  overnight  aircraft parking  space at McCarran.
However, due to anticipated airport  growth,  we may find it difficult to obtain sufficient overnight
aircraft parking space in the future. Over time,  this may  result in our  having to overnight aircraft  in
other cities, which could increase our  costs and could adversely impact our business and  results of
operations.

We may be unable to renew our lease  or increase our facilities at Fort Lauderdale-Hollywood
International Airport.

There is  a shortage of capacity at commercial airports in  South Florida, including Fort Lauderdale-

Hollywood International Airport, where gate space, terminal space, airport  parking  space and facilities
in general are constrained. To grow our  service at the Ft. Lauderdale airport, we  will require  additional
facilities. However, we may not be able to maintain sufficient or obtain additional facilities at  Ft.
Lauderdale on favorable terms, or at all. In addition, our present agreement can be terminated  at any
time upon 30 days’ notice. Since Ft. Lauderdale  is one of  our leisure destinations, our inability to
maintain sufficient facilities or to obtain additional  facilities  as needed  would harm  our business by
limiting our ability to grow and increasing  our costs. We will also  rely  on the availability  of overnight
aircraft parking space at Ft. Lauderdale.  However,  due  to anticipated airport growth, we may find  it
difficult to obtain sufficient overnight  aircraft parking space. Over time,  this may result  in our having to
overnight aircraft in other cities, which could increase  our  costs and could adversely impact our
business and results of operations.

Our business could be harmed if we  lose the services of our key personnel.

Our business depends upon the efforts of our  chief executive officer, Maurice J. Gallagher, Jr., and

a small  number of management and  operating personnel. We do  not currently have  an employment
agreement with or maintain key-man  life insurance on  Mr. Gallagher. We may have difficulty replacing
management or other key personnel  who leave  and,  therefore, the loss of the services of  any of these
individuals could harm our business.

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Our results of operations will fluctuate.

We  expect our quarterly operating results to fluctuate in the future based  on a  variety of factors,

including:

(cid:127) the timing and success of our growth plans as we enter new markets;

(cid:127) changes in fuel, security and insurance costs;

(cid:127) mark-to-market adjustments attributable  to  our  fuel hedging transactions;

(cid:127) increases in personnel, marketing, aircraft ownership and other  operating expenses  to  support

our  anticipated growth; and

(cid:127) the timing and amount of maintenance expenditures.

In addition, seasonal variations in traffic, the timing of significant repair events and weather affect
our  operating results from quarter to  quarter. Quarter-to-quarter comparisons of  our operating results
may not be good indicators of our future  performance.  In addition, it is possible our operating  results
in any future quarter could be below the  expectations of investors and  any  published reports  or
analyses regarding Allegiant. In that  event,  the price of  our common  stock  could  decline, perhaps
substantially.

Due to our limited fleet size, if any of our aircraft becomes unavailable, we may suffer greater damage
to our service, reputation and profitability  than  airlines with larger fleets.

As of February 1, 2008, we operate a  fleet of 35  aircraft. Given the limited number of aircraft  we
operate, if an aircraft becomes unavailable due to unscheduled maintenance,  repairs or other  reasons,
we could suffer greater adverse financial and reputational  impacts than  larger airlines if  our  flights are
delayed or cancelled due to the absence  of replacement aircraft.  Our business  strategy involves
concentrating our aircraft overnight at our destination  airports. If we are  unable to operate those
aircraft for a  prolonged period of time for reasons outside of  our control, for  example, a catastrophic
event or a terrorist act, our results of operations and business could be disproportionately harmed.

We rely heavily on automated systems to operate our business  and  any failure of  these systems could
harm our business.

We  depend on automated systems to operate our business, including  our  computerized airline
reservation system, our telecommunication  systems, our website  and other  automated systems.  We rely
on a single vendor to support many of  these systems and it would be difficult to readily  replace this
vendor on whom we have relied since our inception. A  failure of this vendor to satisfactorily service
our  automation needs could negatively affect our Internet  sales and customer service and  result in
increased costs.

Unlike many other airlines, which issue traditional  paper tickets to some or  all  of  their  passengers,

we issue only electronic tickets. Our  website  and reservation system must be able to accommodate a
high volume of traffic and deliver important flight  information.  Substantial  or repeated  website,
reservations system or telecommunication  systems failures or a failure by  our vendor  could  reduce the
attractiveness of our services. Any disruption in  these  systems could result in  the loss  of  important  data,
increase our expenses and generally harm  our business.

Currently, our fixed fee flying business is substantially dependent  on a single customer  and the  loss of
this business could have a material adverse effect on our continuing fixed fee contract revenue.

During  2007, approximately 66.2% of our fixed fee contract revenue  was  derived from  Harrah’s

Entertainment Inc. and its affiliates with services under  two contracts  to  expire in December 2008. In

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January  2008  we  began  flying  under  a  third  Harrah’s  contract  which  expires  in  December  2009.  If
Harrah’s suffers a decline in business, decides to change  its  strategy or otherwise decides to reduce,
terminate or fail to renew the fixed fee  flying services provided by us, our revenues from fixed fee
flying operations could be adversely affected.

If we are unable to attract and retain  qualified personnel at reasonable costs or fail  to maintain  our
company culture, our business could be  harmed.

Our business is labor intensive, with  labor costs  representing 16.0% of our operating  expenses
during 2007. We expect wages and benefits to increase on a gross  basis and these costs  could  also
increase as a percentage of our overall  costs, which could  harm our business. Our expansion  plans will
require us to hire, train and retain a  significant  number of new  employees in the future. From  time to
time, the airline industry has experienced a shortage of personnel licensed by the  FAA, especially  pilots
and mechanics. We compete against other U.S. airlines  for  labor in these highly  skilled positions. Many
U.S. airlines offer  wage and benefit packages that exceed  our wage and benefit packages.  As a result,
in the future, we may have to significantly  increase wages  and benefits in order to attract  and retain
qualified personnel or risk considerable employee turnover. If we are unable to hire, train and retain
qualified employees at a reasonable cost, we  may  be  unable to successfully pursue our expansion plans
and our business could be harmed.

In addition, as we hire more people and  grow, we believe  it may  be  increasingly challenging to
continue to hire people who will maintain our  company culture. We believe  one  of our  competitive
strengths is our service-oriented company  culture that emphasizes friendly, helpful, team-oriented and
customer-focused employees. Our company culture is important to providing high quality customer
service and having a highly productive  workforce that helps  keep our costs  low. As  we grow, we may be
unable to identify, hire or retain enough  people who meet the above  criteria, and our company culture
could otherwise be adversely affected  by  our growing operations and geographic diversity.  If we  fail to
maintain the strength of our company  culture, our competitive  ability  and  business  may be harmed.

We rely on third parties to provide us  with facilities and services  that are integral  to our business and
can be withdrawn on short notice.

We  have entered into agreements with numerous third-party contractors,  including other  airlines,

to provide certain  facilities and services required for  our  operations, such as aircraft maintenance,
ground handling, flight dispatch, baggage  services and ticket counter space. We  will  likely need to enter
into similar agreements in any new markets we decide  to  serve. All  of  these agreements are  subject to
termination upon short notice. Although we  believe there are  alternative service providers available to
perform these services for us in the event  of a contract termination or failure by a service provider, the
loss or expiration of these contracts, the  loss of FAA certification by our outside  maintenance providers
or any inability to renew our contracts or negotiate contracts with  other  providers at comparable rates
could harm our business. Our reliance  on others  to  provide essential services on our behalf  also gives
us less  control over costs and the efficiency, timeliness and quality of  contract services. In 2006, failures
by our flight dispatch vendor significantly  delayed all of  our flights on a particular day. Although  we
seek to have redundant processes in  place to protect against  such failures, we  remain subject to the
performance by our outside vendors.

Imposition of additional sales and hotel occupancy and other related taxes may  increase our expenses.

Currently, hotels collect and remit hotel  occupancy and related taxes  to  the various tax authorities
based on the amounts collected by the hotels.  Consistent with this practice, we recover the taxes on the
underlying cost of the hotel room night from customers and remit the taxes to the hotel  operators for
payment to the appropriate tax authorities. We understand  some jurisdictions have indicated  to  the
public that they may take the position that  sales or hotel occupancy tax may also be applicable  to  the

23

differential between the price paid by  a  customer for our service and  the cost  to  us for  the underlying
room. Historically, we have not collected  taxes on this differential. Some state  and local jurisdictions
could assert we are subject to hotel occupancy  taxes on this differential and could seek to collect such
taxes, either retroactively or prospectively or both. Such actions  may  result in substantial liabilities for
past sales and could have a material  adverse effect on our business and results of operations. To the
extent any tax authority succeeds in asserting such a tax collection responsibility  exists, it is  likely, with
respect to future transactions, we would  collect any such additional tax obligation from our customers,
which  would increase the price of hotel room nights we charge  our customers and, consequently,  could
reduce hotel sales and our profitability. We will  continue to assess  the  risks  of  the potential financial
impact of additional tax exposure, and to the extent appropriate, reserve  for those estimates of
liabilities.

Our processing, storage, use and disclosure of  personal data  could give rise to liabilities as a result of
governmental regulation, conflicting legal requirements or differing views of personal  privacy rights.

In the processing of our customer transactions, we receive and store  a  large volume  of identifiable
personal data. This data is increasingly subject  to  legislation and regulation. This government action is
typically intended to protect the privacy  of personal data that is collected, processed and  transmitted.
We  could be adversely affected if legislation or regulations are expanded to require  changes in our
business practices in ways that negatively affect our business, financial condition and results  of
operations. As privacy and data protection become more sensitive  issues, we may also  become exposed
to potential liabilities as a result of differing  views on  the privacy of travel data. These and  other
privacy developments are difficult to anticipate and could  adversely affect  our  business,  financial
condition and results of operations.

Our management may exert considerable influence over us as  long as  they own or control a  significant
percentage of our common stock, and  they may  make decisions with  which  you  disagree.

The members of our board of directors and our  executive officers  own beneficially approximately

33% of the outstanding shares of our common stock as of March 1, 2008. As a  result, our management
will be able to exert considerable control  over  all matters affecting us, including the election of
directors as long as they continue to  own  or control such  a  significant  percentage of our common stock.
They may make decisions other stockholders will not be able to affect by voting their  shares.

Failure to achieve and maintain effective internal control over financial reporting in  accordance with
Section 404 of the Sarbanes-Oxley Act could have  a material  adverse effect on our business and  stock
price, and could subject us to liability.

Section 404 of the Sarbanes-Oxley Act and the  related rules of  the Securities and  Exchange

Commission require our management to conduct  annual  assessments of the effectiveness of our internal
control over financial reporting and require a report by our independent registered public accounting
firm addressing these assessments. If we fail  to  maintain  the adequacy of  our  internal control over
financial reporting, as these standards  are  modified, supplemented or amended  from time  to  time, we
may not be able to conclude on an ongoing basis that we have effective internal control over  financial
reporting in accordance with Section  404. If we fail to achieve and  maintain an effective internal
control environment, we could suffer material  misstatements in  our financial  statements and  fail to
meet our reporting obligations, which  would likely cause investors to lose confidence in  our  reported
financial information. This could harm our  operating results  and lead to a decline in  our stock  price.
Similar adverse effects could result if our  auditors express  an adverse opinion or  disclaim or qualify an
opinion on the effectiveness of our internal control over  financial  reporting. Additionally, ineffective
internal control over financial reporting could expose  us  to  increased risk of fraud or misuse of

24

corporate assets and subject us to potential delisting from  the  Nasdaq Global Select Market, regulatory
investigations and civil or criminal sanctions.

Changing laws, rules and regulations, and  legal uncertainties relating  to  the way we do business may
adversely impact our business, financial  condition and results of  operations.

Unfavorable changes in existing, or the promulgation of  new, laws, rules and regulations applicable

to us, including those relating to the Internet  and online commerce,  consumer protection and privacy,
and sales, use, occupancy, value-added  and other taxes, could  decrease demand for our  products and
services, increase our costs and/or subject  us  to  additional  liabilities, which could adversely impact our
business. For example, there is, and will likely continue  to  be,  an increasing number of laws and
regulations pertaining to Internet and online commerce,  which may relate  to  liability  for information
retrieved from or transmitted over the  Internet,  user privacy, taxation and the quality of products  and
services. Furthermore, the growth and  development  of  online commerce may prompt calls  for more
stringent consumer protection laws that  may impose  additional burdens on  online  businesses generally.

In addition, the application of various sales, use,  occupancy, value-added  and other tax laws, rules

and regulations to our products and services is subject to interpretation by the applicable taxing
authorities. While we believe we are  compliant with these tax provisions,  we  cannot assure you taxing
authorities will not take a contrary position, or that such  positions would  not have an adverse effect on
our  business, financial condition and results of operations.

Risks Associated with the Airline and  Travel  Industry

The airline and travel industry tends to experience adverse financial results  during general economic
downturns.

Since a substantial portion of airline travel,  for both business  and leisure, is  discretionary,  the

airline and travel industries tend to experience adverse financial results during general  economic
downturns. Any general reduction in  airline  passenger traffic would  likely harm  our business.

The airline industry has incurred significant losses resulting in  airline  restructurings and
bankruptcies, which could result in changes in our industry.

We  believe airline traffic is particularly  sensitive to changes  in economic  growth  and expectations.

In addition, the war in Iraq or other conflicts or  events in the  Middle East or elsewhere may impact
the economy and result in an adverse  impact on the  airline business. In  2006 and 2007, the U.S. airline
industry was profitable (net of bankruptcy  charges)  for  the first  time  in consecutive years since 1999
and 2000. Substantial losses from 2001 through 2005  caused  significant  changes in the industry.  Low
fares and escalating fuel prices contributed to these losses. As a result, many airlines are renegotiating
or attempting to renegotiate labor contracts,  reconfiguring  flight schedules,  furloughing  or terminating
employees, as well as considering other  efficiency and  cost-cutting  measures. Despite  these actions,
several airlines have sought reorganization under Chapter 11 of the U.S.  Bankruptcy Code permitting
them to reduce labor rates, restructure  debt,  terminate  pension plans and generally reduce  their cost
structure. Additionally, other airlines  have consolidated in an  attempt  to lower costs and rationalize
their route structures in order to improve their results. It  is foreseeable that further  airline
reorganizations, bankruptcies or consolidations may occur, the effects of which we are unable to
predict. The occurrence of these events,  or  potential  changes resulting  from these events, may  harm our
business or the industry.

25

The airline industry is highly competitive, is  characterized by  low profit margins and high fixed costs,
and we may be unable to compete effectively against  other  airlines with greater financial resources or
lower operating costs.

The airline industry is characterized generally by  low profit  margins and  high fixed costs, primarily
for personnel, aircraft fuel, debt service and aircraft  lease rentals.  The expenses  of  an aircraft  flight  do
not vary significantly with the number of  passengers carried and, as  a  result, a relatively small change in
the number of passengers or in pricing  could have  a disproportionate effect on an airline’s operating
and financial results. Accordingly, a minor shortfall in  expected revenue levels  could  harm our business.

In addition, the airline industry is highly competitive  and is particularly susceptible to price
discounting because airlines incur only  nominal costs  to  provide service to passengers occupying
otherwise unsold seats. Although we  do  not  currently  face nonstop competition on many of our routes,
competing airlines provide connecting  service on many  of  our routes or serve nearby airports. In
addition, we have faced other competing  services in the past, and  we cannot assure  you other  airlines
will not begin to provide nonstop service in the  future on the routes we serve. Many of these
competing airlines are larger and have significantly  greater  financial resources and  name recognition.
We  may, therefore, be unable to compete effectively against other airlines  that  introduce service or
discounted fares in the markets we serve.

A future act of terrorism, the threat  of such  acts or escalation of U.S. military involvement overseas
could adversely affect our industry.

Even if not directed at the airline industry, a  future act of  terrorism, the threat of such  acts or
escalation of U.S. military involvement overseas  could  have an adverse effect  on the  airline industry.  In
the event of a terrorist attack, the industry would  likely experience significantly reduced demand  for
our  travel services. These actions, or  consequences resulting  from these  actions, would  likely harm our
business and the airline and travel industry.

Changes  in government regulations imposing additional requirements and restrictions on our
operations could increase our operating  costs  and result in service  delays  and disruptions.

Airlines are subject to extensive regulatory and legal compliance requirements,  both  domestically
and internationally, that involve significant costs.  In the  last several years, the FAA has issued  a number
of directives and other regulations relating to the maintenance and operation  of  aircraft, including rules
regarding assumed average passenger  weight, that have required us to make significant  expenditures.
FAA requirements cover, among other things, retirement of older aircraft,  security measures, collision
avoidance systems, airborne windshear avoidance systems, noise  abatement, weight and payload limits,
and increased inspection and maintenance procedures to be conducted on aging  aircraft.

We  incur substantial costs in maintaining our current  certifications and otherwise complying with
the laws, rules and regulations to which  we  are subject. We cannot  predict whether we  will  be  able to
comply  with all present and future laws, rules, regulations  and certification requirements or that the
cost of continued compliance will not significantly increase  our costs of doing business.

The FAA has the authority to issue mandatory  orders  relating to, among other things, the
grounding of aircraft, inspection of aircraft,  installation of new  safety-related items and removal and
replacement of aircraft parts that have failed or may fail in the  future. A decision by the FAA to
ground, or require time consuming inspections of or maintenance on, all  or any of our MD80 series
aircraft, for any reason, could negatively  impact our results of operations. In addition to state and
federal regulation, airports and municipalities enact rules and regulations that affect our operations.

Additional laws, regulations, taxes and airport rates and charges have  been proposed  from time  to
time that could significantly increase the  cost of airline operations or reduce revenues.  For example,  in

26

2006 the FAA adopted regulations requiring airlines to monitor the  compliance with  drug  testing
standards of all mechanics and maintenance  personnel, including those of third party vendors. In
addition, as a result of the terrorist attacks in  New  York  and  Washington,  D.C.  in September  2001, the
FAA and the Transportation Security  Administration (‘‘TSA’’) have imposed more stringent  security
procedures on airlines. We cannot predict  what  other  new regulations may be imposed on airlines and
we cannot assure you these laws or regulations, or any  laws or regulations enacted in the future,  will
not materially adversely affect our financial condition or results of  operations.

Our ability to operate as an airline is dependent upon  our maintaining  certifications issued  to  us
by the DOT and the FAA. Federal law requires that air carriers  operating large  aircraft, such  as our
MD80 series aircraft, be continuously  ‘‘fit,  willing and able’’  to  provide the services for which  they are
licensed. Our ‘‘fitness’’ is monitored by the  DOT, which  considers factors such  as consumer-relations
practices, legal and regulatory compliance disposition,  financial resources  and  U.S. citizenship in
making its determinations. While DOT has seldom revoked a  carrier’s  certification for lack of fitness,
such an occurrence would render it impossible for  us  to  continue operating  as an airline.  Similarly,  in a
worst-case scenario, the FAA could restrict  or suspend our  ability  to  operate  as an airline,  and could do
so on an emergency basis with little or no advance warning, in the event the FAA should consider our
operations unsafe. While under such  circumstances we  would have a right to expedited judicial review
of the legality of the FAA’s actions, such  a  development would likely harm our business severely
regardless of the outcome of such review.

In the event we elect in the future to expand our scheduled service  offerings into international
markets, we would be subject to increased regulation  by  U.S. and foreign aeronautical authorities as
well as customs, immigration and other border-protection  agencies. Additionally, there is no assurance
we would be able to obtain the right  to  serve all routes we may  wish to serve.  These factors, alone  or
in combination, could materially adversely  affect  any international  scheduled service we  may choose to
pursue in the future.

Airlines are often affected by factors beyond  their control, including traffic congestion at airports,
weather conditions, increased security  measures or the outbreak of disease, any of which could harm
our operating results and financial condition.

Like other airlines, we are subject to delays caused by factors beyond our control, including air

traffic congestion at airports, adverse  weather  conditions,  increased  security measures or  the outbreak
of disease. Delays frustrate passengers  and  increase costs,  which in  turn could affect profitability.
During  periods of fog, snow, rain, storms  or other adverse weather conditions, flights may be cancelled
or significantly delayed. Cancellations or  delays due to weather conditions, traffic control  problems and
breaches in security could harm our operating results  and financial  condition.  An outbreak of  a disease
that affects travel behavior, such as severe acute respiratory syndrome (‘‘SARS’’) or avian flu, could
have a material adverse impact on the airline  industry.  Any general  reduction in  airline passenger
traffic as a result of an outbreak of disease could  harm our business, financial condition and results  of
operations.

Risks Related to Our Stock Price

The market price of our common stock may  be volatile,  which  could cause  the value of  your investment
in Allegiant to decline.

The market price of our common stock may fluctuate substantially  due to  a variety  of factors,

many  of which are beyond our control,  including:

(cid:127) announcements  concerning our competitors, the airline  industry  or  the economy in general;

(cid:127) strategic actions by us or our competitors, such as acquisitions or  restructurings;

27

(cid:127) media  reports and publications about  the safety of our aircraft or the  aircraft type  we operate;

(cid:127) new regulatory pronouncements and  changes in  regulatory guidelines;

(cid:127) general and industry-specific economic conditions;

(cid:127) changes in financial estimates or recommendations by securities analysts;

(cid:127) sales of our common stock or other  actions by investors with significant shareholdings; and

(cid:127) general market conditions.

The stock markets in general have experienced substantial volatility that has often been unrelated

to the operating performance of particular  companies. These  types of broad market fluctuations may
adversely affect the trading price of our common stock.

In the past, stockholders have sometimes  instituted  securities class action litigation against
companies following periods of volatility  in the  market  price of their securities. Any similar litigation
against us could result in substantial costs, divert management’s attention and resources, and harm our
business or results of operations.

Other companies may have difficulty acquiring us, even if doing so  would benefit our stockholders, due
to provisions under our corporate charter,  bylaws and option plans, as  well  as Nevada  law.

Provisions in our articles of incorporation,  our  bylaws, and  under  Nevada law could make it more

difficult for other companies to acquire us, even if  doing so would  benefit our stockholders. Our
articles of incorporation and bylaws contain the  following  provisions,  among others,  which may inhibit
an acquisition of our company by a third  party:

(cid:127) advance notification procedures for matters to be brought before stockholder meetings;

(cid:127) a limitation on who may call stockholder meetings; and

(cid:127) the ability of our board of directors to issue  up to 5,000,000  shares of preferred stock  without a

stockholder vote.

We  are also subject to provisions of Nevada law that  prohibit us  from engaging in any business

combination with any ‘‘interested stockholder,’’ meaning generally that a stockholder who beneficially
owns more than 10% of our stock cannot acquire  us for  a period  of  time  after the date  this  person
became an interested stockholder, unless  various conditions are met, such as approval  of the
transaction by our board of directors.

Under U.S. laws and the regulations  of the DOT, U.S.  citizens must  effectively  control  us. As a
result, our president and at least two-thirds of our board of directors must be U.S.  citizens and not
more than 25% of our voting stock may  be owned by  non-U.S. citizens (although  subject to DOT
approval, the percent of foreign economic  ownership may be as  high as 49%). Any of these restrictions
could have the effect of delaying or preventing a change  in control.

In addition, options under our Long-Term Incentive Plan  may have a special acceleration feature
pursuant to which those options will vest  in full in the event we are acquired.  The  accelerated vesting
of our employee stock options may prove  to be a  deterrent to a  potential acquisition of  us  because the
acquiring company may have to implement  additional retention programs to ensure the continued
service of our employees, and the additional dilution that will result from the accelerated vesting  of our
outstanding employee stock options will  likely reduce  the amount otherwise  payable to our stockholders
in an acquisition.

28

Our corporate charter and bylaws include provisions limiting  voting by  non-U.S. citizens.

To comply with restrictions imposed by federal law on  foreign ownership of U.S. airlines,  our
articles of incorporation and bylaws restrict voting of shares  of our capital stock by non-U.S. citizens.
The restrictions imposed by federal law currently require no more than 25% of our stock be voted,
directly or indirectly, by persons who  are  not  U.S. citizens, and  that our president and  at least
two-thirds of the members of our board of  directors be U.S. citizens.  Our bylaws  provide no  shares of
our  capital stock may be voted by or  at  the direction of non-U.S. citizens unless such  shares are
registered on a separate stock record, which  we refer  to  as the foreign  stock  record. Our  bylaws further
provide no shares of our capital stock will be registered on  the foreign stock record  if the  amount  so
registered would exceed the foreign ownership  restrictions imposed by federal  law.  Registration on  the
foreign stock record is made in chronological order based on the  date we receive a  written  request  for
registration. Non-U.S. citizens will be able  to  own and vote shares of our  common stock only if the
combined ownership by all non-U.S.  citizens does not violate these requirements.

Substantial sales of our common stock could cause our  stock  price to fall.

If our existing stockholders sell a large number  of shares  of  our common stock or the public

market perceives existing stockholders  might sell shares of common stock, the market price  of  our
common stock could decline significantly.  All  of  our outstanding shares  are either  freely  tradable,
without restriction, in the public market  or eligible for sale  in the  public  market at various times,
subject, in some cases, to volume limitations under  Rule 144 of the Securities Act of 1933,  as amended.

We  cannot predict whether future sales of our  common  stock or the availability of our common
stock for sale will adversely affect the  market  price for  our  common stock or our ability to raise  capital
by offering equity securities.

Registration of shares of our common stock subject to  registration rights may depress  the trading
price of  our stock.

The holders of approximately 4,000,000 shares of common stock  are entitled  to  registration  rights

pursuant to an investors agreement with respect to their shares.  The investors agreement provides,
among other things, that holders of 25%  of the securities  with registration  rights can  require us, subject
to certain limitations, to register with the  Commission all or a portion of  their shares of common stock.
Additionally, these stockholders may also  require us, subject to certain  limitations, to include  their
shares in future registration statements  we file.  In  accordance with  an agreement with PAR Investment
Partners,  L.P., we have filed a shelf registration statement covering  1,750,000 shares  of  common stock
and we are to keep the registration statement  in effect until  no later than  December 13, 2008. Upon
any of these registrations, these shares would be freely  tradable in the  public market without
restrictions. If these stockholders exercise these  or other similar rights under the investors agreement to
sell substantial amounts common stock  in the public market, or if it is perceived  that  such exercise or
sale could occur, the market price of our  common stock may fall.

Item 1B. Unresolved Staff Comments

Not Applicable.

Item 2. Properties

We  lease facilities at several of the airports  we serve. Our leases for our terminal passenger
services facilities, which include ticket counter  and gate space, and  operations support areas,  generally
have terms of less than two years in duration. We have  also entered  into  use agreements  at each of the
airports  we serve that provide for non-exclusive use  of runways, taxiways and other facilities. Landing
fees under these agreements are based on  the number of landings and weight of the aircraft.

29

Our principal base of operations in Las  Vegas is Terminal 1  at  McCarran International Airport.

We  share the terminal with several other carriers.  We currently lease two gates,  and have  access to
additional gates in the terminal. We believe  we can operate ten  departures per day per gate  giving us
current capacity to operate up to 20 departures per day on our  leased  gates and  additional departures
per  day on the gates we have access to use. While we currently have  sufficient gate space to
accommodate our near term requirements, we  believe gate space  may become  more difficult to obtain
due to growth expected at McCarran. We also lease space  at the  cargo area  on the  field at McCarran
which  is used for line maintenance operations. We currently  rely on the availability of  overnight aircraft
parking space at the Las Vegas airport. However, due to the  anticipated growth of McCarran, we may
encounter difficulty in obtaining sufficient  overnight aircraft parking space  in the future. Over time,  this
may result in our having to overnight  more  of our aircraft in other  cities, which  may increase our costs.

Our principal base of operations in Orlando  is Terminal B at Orlando Sanford International
Airport. We are the only scheduled domestic carrier operating  at  Orlando Sanford  International
Airport. The terminal has 12 gates, and  we currently utilize up to three gates. We believe  we have
sufficient gate space to accommodate  several years of growth at this airport. We  also lease space in  a
nearby cargo building that supports our  line maintenance and commissary operations.

We  use two gates at the St. Petersburg-Clearwater  International Airport. We believe we have

access to sufficient gate space to accommodate several years of growth  at this airport.

We  are the only carrier providing scheduled service at  Phoenix-Mesa Gateway  Airport in Phoenix

based on currently published schedules. We believe we have access to sufficient gate  space to
accommodate several years of growth  at  the  airport.

Our principal base of operations in Ft. Lauderdale is Terminal  2 at Ft. Lauderdale-Hollywood
International Airport. We have non-exclusive  use of one gate at this airport. While we have  sufficient
gate  space to accommodate our near-term requirements, gate space at  Ft.  Lauderdale is at  a premium,
as is space for parking aircraft overnight and operational space in general. While we believe that we
will be able to accommodate our near-term Ft. Lauderdale growth  plans,  the  space constraints may
limit our growth or operations in the  future.

Our primary corporate offices are located  in Las Vegas, where we  lease 16,225 square feet  of
space under a lease that expires in June  2009. We  also lease 18,500 square  feet of office  space near  the
airport where our maintenance, in-flight  and training staff  are located, under a lease that expires in
September 2010.

In May 2007, we entered into a lease for approximately 58,000 square  feet of office space in  a
building to be constructed in Las Vegas, Nevada. We will combine all of  our  Las Vegas off-airport
operations into this office and the landlord has  agreed to assume the balance of  our two existing  leases
in Las Vegas. We expect to be able to occupy the new  office  as early  as May  2008. The lease has a
ten-year term with two five-year renewal options, but we have the right to terminate the lease  after
seven years and the right to purchase  the building from the  landlord after the third year of the lease.
The initial base rental is approximately $1.3  million  per  year and is  subject to escalation.  We are also
responsible for our share of common area  maintenance charges.  The  landlord  is a partnership in which
certain of our officers and directors own significant interests as limited partners.

We  also lease 5,000 square feet of space  in Reno, Nevada, for  our call center under a  month to
month lease and additional space near the Las  Vegas airport for  our commissary and parts  warehouse,
under a lease that expires in August  2009.

30

Item 3. Legal Proceedings

We  are subject to certain legal and administrative actions  we consider  routine  to  our  business
activities. We believe the ultimate outcome of any pending legal  or  administrative matters will not have
a material adverse effect on our financial  position, liquidity  or results of operations.

Item 4. Submission of Matters to a Vote  of  Security Holders

Not Applicable.

31

Item 5. Market for Registrant’s Common Equity,  Related  Stockholder Matters,  and Issuer Purchases

PART II

of Equity Securities

Market for our common stock

Our common stock has been quoted  on the Nasdaq Global  Market or the  Nasdaq Global Select
Market since December 8, 2006. On  March 5, 2008,  the last  sale price  of  our  common stock was $27.65
per  share. The following table sets forth  the range of high  and  low  sale prices for  our  common stock
for the periods indicated.

December 8, 2006—December 31, 2006 . . . . . . . . . . . . . . . . . . . .
First Quarter 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$28.79
$36.51
$35.65
$34.00
$38.74

$24.00
$25.83
$27.53
$27.56
$29.90

HIGH

LOW

As of February 1, 2008, there were fewer than 600  holders of record of our common  stock.  We
believe that a substantially larger number of beneficial  owners hold shares of our common stock in
depository or nominee form.

Securities Authorized for Issuance under Equity  Compensation Plans

The following table provides information regarding options, warrants or other rights to acquire

equity securities under our equity compensation  plans as of December 31, 2007:

Number of Securities to be Weighted-Average
Exercise Price  of
Outstanding Options,
Warrants and Rights Equity Compensation  Plans

Number  of Securities
Remaining Available for
Future  Issuance under

Issued upon Exercise of
Outstanding Options,
Warrants and Rights

Equity compensation plans approved
by security holders(a) . . . . . . . . .

Equity compensation plans not

approved by security holders(b) . .
. . . . . . . . . . . . . . . . . . . . . . .

Total

286,367

162,500
448,867

$14.35

$ 4.40
$10.75

2,578,830

N/A
2,578,830

(a) The shares shown as being issuable  under equity compensation plans approved by our security

holders  excludes restricted stock awards issued.  In addition to the  above, there  are 80,476 shares of
nonvested restricted stock.

(b) The shares shown as being issuable  under equity compensation plans not approved by our security
holders  consist of the warrants granted to the placement agent  in our  private  placement  completed
in May  2005.

Dividend Policy

Other than distributions paid or to be paid to our  owners to defray the  income  taxes payable  by

them with respect to our taxable income while we  were a pass-through  entity  for income tax purposes,
we have not declared or paid any dividends on  our  equity  since our inception. We do not intend to pay
any dividends on our common stock in the foreseeable future.  We currently intend to retain our future
earnings, if any, to finance the further expansion  and  continued growth of our business.

32

Use of Proceeds from Initial Public Offering

On December 13, 2006, we consummated the initial public offering of our common stock, $0.001

par value. The shares of common stock sold in the offering were registered under  the Securities Act of
1933, as amended, on a Registration  Statement  (Registration No.  333-134145) that was  declared
effective by the Securities and Exchange  Commission  on December 8,  2006. The aggregate net
proceeds to us from the offering were approximately $94.5 million after deducting underwriting
discounts and commissions paid to the underwriters and  other expenses  incurred in  connection with  the
offering.

Approximately $0.9 million of the proceeds were applied to the repayment of debt owed to our

chief executive officer and chairman of the  board.  No other portion of the proceeds from the  offering
was paid, directly or indirectly, to any of  our  officers or directors or any of their associates, or to any
persons owning ten percent or more  of our outstanding common stock  or to any  of  our  affiliates.  We
have invested the remaining net proceeds in  short-term, investment-grade,  interest  bearing instruments,
pending their use to fund working capital  and capital expenditures, including capital expenditures
related to the purchase of aircraft. As  of December 31, 2007, we  have used $42.1 million of the
proceeds of our initial public offering  for  capital expenditures.

Our Repurchases of Equity Securities

The following table reflects our repurchases of  our  common  stock during the fourth quarter of

2007. All stock repurchases were made  from  employees who received restricted  stock grants
simultaneously with our initial public  offering in December 2006. All stock repurchases were made  at
the election of each employee pursuant  to an offer to repurchase  by the Company. The stock
repurchases consisted of all or a portion  of the restricted  stock  grant vesting in December 2007.

ISSUER PURCHASES OF EQUITY SECURITIES

Period

Total Number of
Shares  Purchased

Average Price
Paid per Share

Total Number of
Shares Purchased as
Part of Publicly
Announced Plans
or  Programs

Maximum Number
of Shares that May
Yet Be Purchased
Under the  Plans
or  Programs

October 2007 . . . . . . . . . . . . . . .
November 2007 . . . . . . . . . . . . . .
December 2007 . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . .

None
None
20,223

20,223

N/A
N/A
$32.00

$32.00

None
None
None

None

N/A
N/A
None

None

33

Stock Price Performance Graph

The following graph compares the cumulative total  stockholder return  on our common stock  with

the cumulative total return on the Nasdaq  Composite Index  and the AMEX  Airline Index for the
period beginning on December 8, 2006 (the  date our common stock was first  traded) and ending on
the last day of 2007. The graph assumes  an investment  of  $100 in  our stock  and the  two indices,
respectively, on December 8, 2006, and  further assumes the reinvestment of all dividends. The
December 8, 2006 stock price used for our  stock  is the initial public offering  price. Stock  price
performance, presented for the period from December 8, 2006 to December 31, 2007,  is not necessarily
indicative of future results.

300

200

100

0

08-Dec-2006

31-Dec-2006

31-Dec-2007

Allegiant Travel Company

NASDAQ Composite Index

AMEX Airline Index

4MAR200804043022

12/08/06

12/31/06

12/31/07

ALGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nasdaq Composite Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
AMEX Airline Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$100.00
$100.00
$100.00

$155.89
$ 99.09
$ 99.23

$178.56
$108.82
$ 58.39

The stock price performance graph shall  not be deemed incorporated  by reference by any  general

statement incorporating by reference this  annual report  on Form 10-K into any  filing under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except  to  the extent that we
specifically incorporate this information  by reference, and shall not otherwise be deemed filed  under
such Acts.

34

Item 6. Selected Financial Data

The following financial information for  each of the five years ended  December 31, 2007, has  been
derived from our consolidated financial statements.  You should read the selected consolidated financial
data set forth below along with ‘‘Management’s Discussion  and  Analysis of Financial Condition and
Results of Operations’’ and our consolidated financial statements and related notes.

For the year ended December 31,

2007

2006

2005

2004

2003

(in thousands, except per share data)

STATEMENT OF INCOME DATA:
Operating revenue:

Scheduled service revenue . . . . . . . . . . . . . . .
Fixed fee contract revenue . . . . . . . . . . . . . . .
Ancillary revenue . . . . . . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . . . .

$258,943
35,378
64,988
1,264

$178,349
33,743
31,258
—

$ 90,664
30,642
11,194
—

$46,236
40,987
3,142
—

$22,515
26,569
886
—

360,573

243,350

132,500

90,365

49,970

Operating expenses:

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

152,149
50,761
33,724
25,764
12,803
3,004
15,992
22,316

101,561
34,950
24,866
19,482
9,293
5,102
10,584
14,959

52,568
21,718
14,090
9,022
5,625
4,987
5,088
10,901

Total operating expenses . . . . . . . . . . . . . . . . . .

316,513

220,797

123,999

Operating income . . . . . . . . . . . . . . . . . . . . . . .

44,060

22,553

8,501

Other (income) expense:

. . . . . . . . .
(Gain)/loss on fuel derivatives, net
Earnings from joint venture, net . . . . . . . . . . .
Other expense (income), net . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . .

Total other (income) expense . . . . . . . . . . . . . . .

(2,613)
(457)
63
(9,161)
5,523

(6,645)

Income before income taxes . . . . . . . . . . . . . . . .

50,705

Provision for income taxes:

Recognition of net deferred tax liabilities upon
C-corporation conversion . . . . . . . . . . . . . .
Tax  provision, current year . . . . . . . . . . . . . . .

—
19,196

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 31,509

Earnings per share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted(1) . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

1.56
1.53

4,193
—
—
(2,973)
5,517

6,737

15,816

(612)
—
—
(1,225)
3,009

1,172

7,329

27,914
15,379
13,608
9,367
3,548
3,847
2,183
8,441

84,287

6,078

(4,438)
—
—
(30)
1,399

(3,069)

11,755
8,176
8,042
6,136
2,385
3,137
1,181
6,258

47,070

2,900

(314)
—
(913)
(9)
831

(405)

9,147

3,305

6,425
651

8,740

1.23
0.52

$

$
$

$

$
$

—
37

—
12

—
1

7,292

$ 9,135

$ 3,304

1.11
0.56

$
$

1.36
1.36

$
$

0.49
0.49

(1) The number of weighted average  diluted shares outstanding  for purposes of calculating 2005
earnings per share includes our redeemable convertible preferred shares as if converted on a
one-for-one basis into common shares. The dilutive effect of common  stock subject to outstanding
options and warrants to purchase shares of common stock for 2005  is not material. The dilutive
effect of common stock subject to unvested restricted  stock  for 2006 was not material.

35

OTHER FINANCIAL DATA:
Operating margin . . . . . . . . . . . . . . . . . . . . . . .
Operating margin% . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in):

For the year ended December 31,

2007

2006

2005

2004

2003

$

44,060

$

22,553

$

8,501

$

6,078

$

2,900

12.2%

9.3%

6.4%

6.7%

5.8%

Operating activities . . . . . . . . . . . . . . . . . . . . .
Investing activities . . . . . . . . . . . . . . . . . . . . .
Financing activities . . . . . . . . . . . . . . . . . . . . .

$

$

73,947
(68,927)
8,976

34,746
(1,607)
75,875

$

44,027
(47,706)
23,369

$ 10,484
(9,675)
480

$

4,172
(7,380)
3,380

BALANCE SHEET DATA:
Cash, cash equivalents and short-term investments .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long term debt  (including capital leases) . . . . . . .
Redeemable convertible preferred shares . . . . . . .
Stockholders’ equity . . . . . . . . . . . . . . . . . . . . . .

Operating statistics (unaudited):
Total system statistics:
Passengers . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) . . . .
Available seat miles (ASMs) (thousands)
. . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Load factor
Operating revenue per ASM (cents) . . . . . . . . . . .
Operating expense per ASM  or CASM (cents) . . . .
CASM, excluding fuel (cents) . . . . . . . . . . . . . . .
Departures . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Block hours . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . . . . .
Average number of operating aircraft during period .
Total aircraft in service end of  period . . . . . . . . . .
Full-time equivalent employees at period end . . . .
Fuel gallons consumed (thousands) . . . . . . . . . . .
Average fuel cost per gallon . . . . . . . . . . . . . . . .
Scheduled service statistics:
Passengers . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) . . . .
Available seat miles (ASMs) (thousands)
. . . . . . .
Load factor
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Departures . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Block hours . . . . . . . . . . . . . . . . . . . . . . . . . . .
Yield (cents) . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . .
Scheduled service revenue per ASM (cents)
Ancillary revenue per ASM (cents)
. . . . . . . . . . .
Total revenue per ASM (cents) . . . . . . . . . . . . . .
Average fare—scheduled  service . . . . . . . . . . . . .
Average fare—ancillary . . . . . . . . . . . . . . . . . . .
Average fare—total . . . . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . . . . .
Percent of sales through website during period . . . .

2007

2006

2005

2004

2003

As of December 31,

(in thousands)

$ 171,379
405,425
72,146
—
210,331

$ 136,081
305,726
72,765
—
153,471

$

53,325
170,083
59,747
39,540
14,607

$

1,569
65,474
31,992
—
9,493

$

280
32,689
18,981
—
355

For the year ended December 31,

2007

2006

2005

2004

2003

3,264,506
3,140,927
3,865,337

2,179,367
2,251,341
2,871,071

1,199,547
1,295,633
1,674,376

840,939
914,897
1,218,560

472,078
436,740
614,280

81.3%
9.33
8.19
4.25
28,788
68,488
906
27.8
32
1,180
66,035
2.30

$

78.4%
8.48
7.69
4.15
20,074
50,584
966
20.8
24
846
47,984
2.12

$

77.4%
7.91
7.41
4.27
11,646
29,472
977
13.3
17
596
28,172
1.87

$

3,017,843
2,844,358
3,423,783

1,940,456
1,996,559
2,474,285

969,393
1,029,625
1,294,064

83.1%

25,088
60,607
9.10
7.56
1.90
9.46
85.80
21.53
107.34
923
86.6%

$
$
$

80.7%

16,634
43,391
8.93
7.21
1.26
8.47
91.91
16.11
108.02
1,006
85.9%

$
$
$

79.6%
8,388
22,465
8.81
7.01
0.87
7.87
93.53
11.55
105.07
1,045
81.0%

$
$
$

75.1%
7.42
6.92
4.63
8,369
20,784
948
8.0
9
391
19,789
1.41

$

71.1%
8.13
7.66
5.75
5,307
11,160
779
4.8
7
282
10,490
1.12

535,602
517,301
694,949

260,850
202,997
274,036

74.4%
4,803
11,827
8.94
6.65
0.45
7.11
86.33
5.87
92.19
913
68.4%

$
$
$

74.1%
2,553
5,141
11.09
8.22
0.32
8.54
86.31
3.40
89.71
725
53.2%

$

$
$
$

36

The following terms used in this section  and  elsewhere in this annual  report  have the meanings

indicated below:

‘‘Available seat miles’’ or ‘‘ASMs’’ represents the number of seats available for passengers

multiplied by the number of miles the seats  are flown.

‘‘Average fuel cost per gallon’’ represents total aircraft fuel expense  divided  by the  total  number  of

fuel gallons consumed.

‘‘Average stage length’’ represents the average number of miles flown per flight.

‘‘Load factor’’ represents the percentage of aircraft seating capacity that  is actually utilized

(revenue passenger miles divided by  available  seat miles).

‘‘Operating expense per ASM’’ or ‘‘CASM’’ represents operating expenses divided  by available  seat

miles.

‘‘CASM, excluding fuel’’ represents operating expenses, less  aircraft fuel, divided by  available seat

miles. Although CASM, excluding fuel  is  not a  calculation  based on  generally accepted accounting
principles and should not be considered as an alternative to Operating Expenses as  an indicator of our
financial performance, this statistic provides management and investors the ability to measure and
monitor our cost performance absent fuel  price volatility. Both the cost and availability  of fuel  are
subject to many economic and political  factors and therefore are beyond our  control.

‘‘Operating revenue per ASM’’ represents operating revenue divided by  available seat miles.

‘‘Revenue passengers’’ represents the total number of passengers flown on all  flight segments.

‘‘Revenue passenger miles’’ or ‘‘RPMs’’  represents the number of miles flown  by revenue passengers.

‘‘Yield’’ represents scheduled service revenue  divided by scheduled service revenue passenger  miles.

37

Item 7. Management’s Discussion and  Analysis  of Financial  Condition and  Results  of Operations

The following discussion and analysis  presents factors that had a material effect on our results of
operations during the years ended December  31, 2007, 2006 and 2005.  Also discussed is our financial
position as of December 31, 2007 and 2006. You should read  this discussion  in  conjunction with our
consolidated financial statements, including the notes thereto,  appearing elsewhere  in  this annual  report.
This  discussion and analysis contains forward-looking statements. Please refer to the section entitled
‘‘Special  Note About Forward-Looking  Statements’’ for a discussion of the  uncertainties,  risks  and
assumptions associated with these statements.

Overview

Who We Are. We are a leisure travel company. The focus of our  business is a low-cost passenger

airline marketed to leisure travelers in small cities.  Our business model emphasizes low  operating costs,
diversified revenue sources, and the transport  of passengers  from  small cities to leisure destinations.
Our route network, pricing philosophy,  product  offering  and  advertising are  all  intended to appeal to
leisure  travelers and make it attractive for  them to purchase air travel and related services from us.

We  provide service primarily to Las Vegas  (Nevada), Phoenix (Arizona), Ft. Lauderdale (Florida),
Orlando (Florida), and Tampa/St. Petersburg (Florida), five of the  most popular  leisure destinations in
the United States. We have positioned our business to take advantage of current lifestyle and
demographic trends in the U.S. we believe are positive drivers for  the  leisure travel industry.  The  most
notable demographic shift occurring in the U.S.  is the aging of the baby boomer generation as they
enter their peak earning years and have  more time and disposable income to spend on leisure  travel.
We  believe a large percentage of our customers  fall within the baby boomer  demographic and we  target
these customers through the use of advertisements in more than 300 print circulations.

Our Fleet. The following table sets forth the number  and  type of aircraft in service and operated

by us at the dates  indicated:

MD82/83/88s . . . . . . . . . . . . . . . . . . . . . . . . . . . .
MD87s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24
4

28

4
0

4

28
4

32

22
0

22

0
2

2

22
2

24

9
0

9

6
2

8

15
2

17

December 31, 2007

December 31, 2006

December 31,  2005

Own(a) Lease Total Own(a) Lease Total Own(a) Lease Total

(a) Aircraft owned includes aircraft subject  to  capital  leases  as follows:  December  31, 2007—7; December  31,

2006—5; December 31, 2005—1.

Our Markets. Our scheduled service consists of limited frequency nonstop flights into  leisure

destinations from small cities. As of December 31, 2007,  we offered scheduled service from 53  small
cities primarily into Las Vegas, Phoenix, Ft. Lauderdale, Orlando,  and Tampa/St. Petersburg, including
seasonal service. The following shows the number  of  destinations and small  cities served as of the dates
indicated:

Destinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Small Cities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5
53

3
47

2
29

Our Fiscal Year. We operate on a calendar year ending on  the last day in December. For

convenience, we refer to the fiscal years ended December  31, 2007, December 31,  2006 and
December 31, 2005 as 2007, 2006 and 2005, respectively.

As of December 31,

2007

2006

2005

38

Our Operating Revenue

Our operating revenue comprises both air travel on a stand-alone basis and bundled with hotels,
rental cars and other travel-related services. We believe our diversified revenue streams distinguish us
from other U.S. airlines and other travel companies.

(cid:127) Scheduled service revenue. Scheduled service revenue consists of nonstop flights  between our

leisure destinations and small cities.

(cid:127) Fixed fee contract revenue. Our fixed fee contract revenue consists largely  of fixed flying

agreements with affiliates of Harrah’s Entertainment Inc. that  provide for a predictable revenue
stream. We also provide charter service on a seasonal and ad hoc basis  to Harrah’s and others.

(cid:127) Ancillary revenue. Our ancillary revenue is generated from the sale of hotel  rooms, rental cars,

advance  seat assignments, in-flight products and other items sold in conjunction with our
scheduled air service. We recognize our ancillary revenues  net of amounts paid to wholesale
providers, travel agent commissions and credit card processing fees.

(cid:127) Other revenue. Other revenue is generated from leased out  aircraft and flight equipment.

Seasonality. Our business is seasonal in nature with  traffic  demand  historically  being  lowest in the

third quarter and highest in the first  quarter. Our operating revenue is largely driven by perceived
product  value, advertising and promotional activities  and  can be adversely impacted during periods with
reduced discretionary leisure travel spending,  such as the back-to-school season.

Our Operating Expenses

A brief description of the items included in our operating expense  line items follows. Our cost

structure is highly variable as we consider our fixed costs  to  have represented only 3.92¢ of  our
operating expense per available seat mile (‘‘CASM’’) in 2007, or 47.9% of our 2007 operating expenses.

Aircraft fuel expense. Aircraft fuel expense includes the cost of aircraft fuel,  fuel taxes, into  plane
fees and airport fuel flowage, storage or  through-put fees.  Under all  of  our fixed fee flying  agreements,
we are reimbursed by our customers if fuel exceeds a  pre-determined cost per gallon, and these
reimbursements are netted against fuel  expense.

Salary and benefits  expense. Salary and benefits expense includes wages and salaries as well as

expenses associated with employee benefit  plans  and employer payroll taxes.

Station operations expense. Station operations expense includes the  fees  charged by airports for

the use or lease of airport facilities and fees charged by  third party vendors for ground handling
services and commissary expenses.

Maintenance and repairs expense. Maintenance and repairs expense includes  all parts, materials

and spares required to maintain our  aircraft.  Also included  are fees for repairs  performed by third
party vendors.

Sales and marketing expense. Sales and marketing expense includes all advertising, promotional

expenses, travel agent commissions, and  credit  card  discount fees associated with sale of scheduled
service.

Aircraft lease rentals expense. Aircraft lease rentals expense consists of the cost of leasing aircraft

which  are operated under operating leases  with third  parties.

Depreciation and amortization expense. This expense includes the depreciation of  all  fixed  assets,

including aircraft that we own, and amortization on aircraft that we operate under capital leases.

39

Other expense. Other expense includes the cost of passenger liability insurance, aircraft hull
insurance, and all other insurance policies  except for employee welfare  insurance. Additionally, this
expense includes employee bonuses, travel and training expenses for crews and  ground personnel,
facility lease expenses, professional fees, personal property taxes and all other administrative and
operational overhead expenses not included in other line items above.

Trends and Uncertainties Affecting Our  Business

We believe our financial success is driven by variable factors that affect airlines  and their markets,

and  by trends affecting the travel industry. The following discussion  describes  certain key factors we
believe may affect our future performance.

Demographics and Consumer Behavior

The airline industry is influenced by lifestyle and  demographic  trends, and the performance of the
broader U.S. economy. We believe the current  demographic  and  lifestyle trends are positive drivers  of
the leisure travel industry. The aging  of the baby boomers  as they enter their peak earning years with
more disposable income has had a positive  impact on growing consumer demand for leisure travel.

Aircraft Fuel

The airline industry is heavily dependent  on the use of jet  fuel and fuel  costs represent a
significant portion of the total operating expenses for airlines. Fuel  costs have been subject to wide
price fluctuations.  Fuel availability is  also  subject to periods  of  market  surplus  and shortage  and is
affected by demand for heating oil, gasoline  and other petroleum products. The cost  and future
availability of fuel cannot be predicted with  any degree of  certainty. In the fourth quarter of 2007,  our
average cost per gallon was $2.64 compared to $2.32 for  the third quarter of 2007. Partly in response to
these recent higher fuel costs, we eliminated  service on eight  long-haul routes and reduced frequency
on other long-haul routes as of December 31, 2007.

Labor

The airline industry is heavily unionized and the wages and  benefits of unionized  airline industry

employees are determined by collective bargaining agreements.  Conflicts between unionized airlines
and  their unions can lead to work slowdowns or stoppages. We  currently  have  a non-unionized  work
force  and  are  not  subject  to  collective  bargaining  agreements  at  the  present  time.  Our  pilots  and  flight
attendants have formed in-house associations to negotiate matters of concern with us.  Further attempts
are possible to unionize our flight attendants as  the  waiting period required  by  the National  Mediation
Board (NMB) has elapsed since the prior rejection  of  union representation on December 4,  2006. If
our employees were to unionize in the  future and we were unable to reach  agreement on the  terms of
their collective bargaining agreement, or  we were to experience wide-spread  employee dissatisfaction,
we could be subject to work slowdowns or stoppages. In  addition, we may be subject to disruption  by
organized labor groups protesting our non-union status.  Any of these events  could  have an adverse
effect on our future results.

Competition

The airline industry is highly competitive.  Passenger demand and fare levels  have historically been

influenced by, among other things, industry  capacity and pricing actions taken by other airlines. The
principal competitive factors in the airline industry are fare  pricing, customer service, routes served,
flight schedules, types of aircraft, safety  record  and reputation, code-sharing relationships, and  frequent
flyer programs.

40

RESULTS OF OPERATIONS

The table below presents our operating expenses as a  percentage of  operating revenue for  the last

three fiscal years.

Operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2007

2006

2005

100.0% 100.0% 100.0%

42.2
14.1
9.4
7.1
3.6
0.8
4.4
6.2

41.7
14.4
10.3
8.0
3.8
2.1
4.3
6.1

39.7
16.4
10.7
6.8
4.2
3.8
3.8
8.2

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .

87.8% 90.7% 93.6%

2007 Compared to 2006

Summary

We  recorded total operating revenue  of $360.6 million, income from operations of $44.1 million
and net income of $31.5 million for 2007. By comparison, in 2006,  we  recorded  total operating revenue
of $243.4 million, income from operations of  $22.6 million and net income of $8.7 million.

As of December 31, 2007, we had a fleet of 35 aircraft with 32 in  service compared with a fleet of

26 aircraft with 24 in service as of December 31, 2006.  The  growth of  our fleet enabled a 34.6%
increase in available seat miles (‘‘ASMs’’) for  2007 compared to 2006  as departures increased  by  43.4%
and average stage length decreased by 6.2%.

Scheduled service ASMs in 2007 represented  88.6% of total ASMs  compared to 86.2%  in 2006 as
scheduled service ASMs increased by  38.4%  while fixed fee contract flying ASMs increased by 11.3%.

Operating Revenue

Our operating revenue increased 48.2%, or $117.2  million, to $360.6 million  in 2007 from
$243.4 million in 2006. This was driven  by a 39.5%  increase in  total  system revenue passenger miles
(‘‘RPMs’’) and a 10.0% increase in revenue per ASM  (‘‘RASM’’).

Scheduled service revenue. Scheduled service revenue increased 45.2%, or $80.6 million,  to
$258.9 million in 2007 from $178.3 million in  2006 due to a 42.5% increase in scheduled service
RPMs. Yield increased 1.9% year-over-year in 2007 due to a 8.3% shorter  scheduled stage length offset
by the dilutive effect of introductory  pricing on 12 new  routes  to  Las Vegas, eight new routes to
Orlando and four new routes to Tampa/St.  Petersburg that started during 2007. Introductory  pricing  for
routes to our two new leisure destinations of Phoenix and Ft. Lauderdale  in the fourth quarter 2007
also impacted yield in 2007. The decrease  in average stage length coupled with  an increase in  load
factor of 2.4 percentage points resulted in a 4.9% increase in scheduled  service  RASM from 7.21¢ to
7.56¢.

Fixed  fee contract revenue. Fixed fee contract revenue increased 4.8%,  or $1.7 million, to

$35.4 million in 2007 up from $33.7 million  in 2006. Fixed fee  revenues increased  principally because  of
increased flying for Harrah’s Entertainment Inc.  during  2007.

41

Ancillary revenue. Ancillary revenue  increased 107.9% to $65.0 million in 2007 up from
$31.3 million in 2006. The increase in  ancillary revenue was due to a 55.5% increase in  scheduled
service passengers and a 33.6% increase  in  ancillary revenue per passenger from  $16.11 to $21.53 due
primarily to the introduction of several  new products.

Other  revenue. Lease revenue was generated during 2007 of $1.3  million  related to the  purchase

of eight engines while on lease to another  airline.  The engines were returned to us in October with no
subsequent lease revenue recognized.

Operating Expenses

Our operating expenses increased by 43.4%, or $95.7 million, to $316.5  million in 2007 compared

to $220.8 for 2006.

In general, our operating expenses are significantly affected by  changes  in our capacity, as
measured by ASMs. The following table  presents our  unit costs, defined as  CASM, for the indicated
periods. In addition, the table presents CASM, excluding fuel, which represents operating  expenses, less
aircraft fuel, divided by available seat miles.  This statistic provides management and investors  the ability
to measure and monitor our cost performance absent  fuel price volatility. Both the cost  and availability
of fuel are subject to many economic  and  political  factors which are beyond  our  control.

Year Ended
December 31,

2007

2006

Percentage
Change

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft fuel
Salary and benefits
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expense per ASM (‘‘CASM’’) . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
CASM, excluding fuel

3.94¢
1.31
0.87
0.67
0.33
0.08
0.41
0.58
8.19¢
4.25¢

3.54¢
1.21
0.87
0.68
0.32
0.18
0.37
0.52
7.69¢
4.15¢

11.3%
8.3
—
(1.5)
3.1
(55.6)
10.8
11.5
6.5%
2.4%

Aircraft  fuel expense. Aircraft fuel expense increased 49.8%, or $50.6 million, to $152.1 million in

2007 up from $101.6 million in 2006. This  change was due to a 37.6%  increase in gallons  consumed
due primarily to a 34.6% increase in ASMs and  an 8.5% increase  in the  average cost per gallon  to
$2.30 per gallon during 2007 compared  to  $2.12  per  gallon in 2006.

Salary and benefits expense. Salary and benefits expense increased 45.2%, or  $15.8 million, to
$50.8 million in 2007 up from $35.0 million  in 2006. This increase is largely attributable to a 39.5%
increase in full-time equivalent employees to support our growth.  We  employed approximately 1,180
full-time equivalent employees as of  December 31,  2007, compared  to  846 full-time equivalent
employees as of December 31, 2006.

Station operations expense. Station operations expense increased 35.6%, or $8.9 million,  to
$33.7 million in 2007 compared to $24.9  million in 2006. On  a CASM basis, station operations has
remained flat since the expense increase  during 2007 was in line with our  ASM  growth.

Maintenance and repairs expense. Maintenance and repairs expense increased  by 32.3%, or
$6.3 million, to $25.8 million in 2007 up from  $19.5 million in 2006.  The increase in  maintenance and
repairs expense is largely attributed to  the cost from  heavy maintenance checks during  2007 compared
to 2006 as both years we had 14 checks performed,  along with increase in  routine line maintenance
from the growth of our fleet. Maintenance and repairs  CASM declined 1.5% as  certain maintenance
expenses were spread over a larger base of ASMs.

42

Sales and marketing expense. Sales and marketing expense increased  37.8%, or $3.5  million, to
$12.8 million in 2007 compared to $9.3  million in 2006. The increase is a result of the advertising and
credit card discount fees associated with  the 45.2% increase in scheduled service revenue.

Aircraft  lease rentals expense. Aircraft lease rentals expense decreased  by 41.1%,  or $2.1 million, to

$3.0 million in 2007 from $5.1 million  in  2006. On  a CASM  basis, aircraft lease rentals expense
decreased 55.6% to 0.08¢ in 2007 down from 0.18¢ in 2006 due  to  an  increase in the  percentage of
owned versus leased aircraft.

Depreciation and amortization expense. Depreciation and amortization expense was $16.0 million in

2007 compared to $10.6 million in 2006.  The  increase of 51.1% was primarily  attributable to the
number of in-service aircraft owned or  subject to capital  leases which  increased from  22 as of
December 31, 2006 to 28 as of December 31, 2007,  as well as  the purchase of rotable parts to support
the operating fleet.

Other  expense. Other expense increased by 49.2% to $22.3 million in 2007 compared to
$15.0  million  in  2006  due  mainly  to  increased  employee  bonuses,  aviation  insurance,  facilities  and
training expenses associated with our  Company’s  growth,  along with  additional administrative
requirements resulting from being a public company.

Other (Income) Expense

Other (income) expense changed from a net  other  expense amount of $6.7 million in  2006 to a net
other  income amount of $6.6 million in 2007. This change is primarily attributable  to  two factors: (1) a
loss on fuel derivatives of $4.2 million in 2006  compared to a gain on fuel  derivatives  of  $2.6 million in
2007 and (2) an increase in interest income from $3.0 million in  2006 to $9.2 million in  2007 as a  result
of increased cash balances. We recognized  a  $1.6 million  loss in  2006 on  the mark-to-market
adjustment for our open fuel  derivative contracts and we recognized $2.6 million in net  losses for
contracts settled in 2006. By contrast, we recognized a $1.7 million gain in  2007 on  the mark-to-market
adjustment for our open derivative contracts and  we recognized $0.9 million in net gains for contracts
settled in 2007.

Income Tax Expense

Income tax expense for 2007 was $19.2 million as  our effective income tax  rate for the period was

37.9%. Prior to our reorganization into a corporation at the time of  our initial public offering on
December 13, 2006, we did not pay corporate  federal income tax at the entity level  and therefore,  we
did not incur any federal income tax  prior to the initial  public  offering  date. The income tax expense
for 2006 was impacted by a $6.4 million charge to recognize  deferred  tax liabilities due to the  tax
reorganization carried out in connection with  our initial public offering.

2006 Compared to 2005

Summary

We recorded total operating revenue  of $243.4 million, income from operations of $22.6 million

and  net income of $8.7 million for 2006. By comparison, in 2005,  we  recorded  total operating revenue
of $132.5 million, income from operations of  $8.5 million and net income of $7.3 million.

As of December 31, 2006, we had a fleet of 26 aircraft with 24 in  service compared with a fleet of

22 aircraft with 17 in service as of December 31, 2005.  The  growth of  our fleet enabled a 71.5%
increase  in available seat miles for 2006 compared  to  2005 as departures  increased by 72.4% and
average stage length decreased by 1.1%.

43

Substantially all of our ASM growth  in 2006 compared to 2005 was in scheduled service which

represented 86.2% of total ASMs in 2006 compared to 77.3%  in 2005. Fixed fee contract  flying
ASMs increased by 4.3%, and scheduled service ASMs  increased  by 91.2%.

Operating Revenue

Our operating revenue increased 83.7%, or $110.9  million, to $243.4 million  in 2006 from
$132.5 million in 2005. This was driven  by a 73.8%  increase in  RPMs and a 7.2%  increase in RASM.

Scheduled service revenue. Scheduled service revenues increased 96.7%, or  $87.7 million, to

$178.3 million in 2006 from $90.7 million in  2005 due to a 93.9% increase in scheduled service
RPMs. Yield increased 1.4% in 2006 versus 2005  due  to  a 3.7% shorter scheduled stage  length and  the
dilutive effect of introductory pricing on 11  new routes to Las Vegas, nine new  routes to Orlando and
12 new routes to Tampa/St. Petersburg  started during  2006. The decrease in average stage length
coupled with  an increase in load factor  of 1.1 percentage points resulted in a  2.9% increase in
scheduled service RASM from 7.01¢  to 7.21¢.

Fixed  fee contract revenue. Fixed fee contract revenues increased  10.1%, or $3.1  million, to
$33.7 million in 2006 up from $30.6 million  in 2005. Revenues increased because of  a short-term
contract running from May through August  2006.

Ancillary revenue. Ancillary revenues increased 179.2% to $31.3 million in 2006 up from
$11.2 million in 2005. The increase in  ancillary revenue was due to a 100.2% increase in  scheduled
service passengers and a 39.5% increase  in  ancillary revenue per passenger from  $11.55 to $16.11 due
primarily to the sale of several new products.

Operating Expenses

Our operating expenses increased by 78.1%, or $96.8 million, to $220.8  million in 2006 up  from

$124.0 million during the same period in  2005.

The following table represents our unit  costs, CASM, for the indicated periods:

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expense per ASM (‘‘CASM’’) . . . . . . . . . . . . . . .
CASM, excluding fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

Percentage

2006

2005

Change

1.30
0.84
0.54
0.34
0.30
0.30
0.65

3.54¢ 3.14¢
1.21
0.87
0.68
0.32
0.18
0.37
0.52
7.69¢ 7.41¢
4.15¢ 4.27¢

12.7%
(6.9)
3.6
25.9
(5.9)
(40.0)
23.3
(20.0)

3.8%
(2.8)%

Aircraft  fuel expense. Aircraft fuel expense increased 93.2%, or $49.0 million, to $101.6 million in
2006 up from $52.6 million in 2005. This change was due to a  70.3%  increase in gallons consumed and
a 13.4% increase in the average cost per gallon  to  $2.12 per gallon during  2006 compared to $1.87 in
2005.

Salary and benefits expense. Salary and benefits expense increased 60.9%, or  $13.2 million, to
$35.0 million in 2006 up from $21.7 million  in 2005. This increase is largely attributable to a 41.9%

44

increase in full-time equivalent employees to support our growth.  We  employed approximately 846
full-time equivalent employees as of  December 31,  2006, compared  to  596 full-time equivalent
employees as of December 31, 2005.

Station operations expense. Station operations expense increased 76.5%, or $10.8 million,  to
$24.9 million in 2006 compared to $14.1  million in 2005. The increase in station  operations expense
exceeded  the 72.4% increase in departures  contributing to an increase of 3.6% in  station operation
expenses on a CASM basis. The increase in unit station  operations expense was driven  by  a large
number of new station openings, particularly in the  fourth  quarter  of  2006, which outweighed  an
increase in the proportion of scheduled  flying, which generally has  a  lower station  operations  expense
per  departure relative to fixed fee flying.

Maintenance and repairs expense. Maintenance and repairs expense increased  by 115.9%, or
$10.5 million, to $19.5 million in 2006 up from  $9.0 million in 2005.  Maintenance  and repairs CASM
increased 25.9% as increased maintenance  expense outpaced  the increase in  aircraft utilization.  The
increase in maintenance and repairs expense is largely attributed to heavy maintenance checks  on 14
aircraft during 2006 versus four heavy  checks  during  2005 and  the substantially larger fleet as  of
December 31, 2006 when compared to 2005.  Additionally, in  2006 we had  a significant increase in the
number of heavy engine overhauls over  2005 due to a  significant year-over-year increase  in the number
of unplanned maintenance as a result  of engine foreign  object damage.

Sales and marketing expense. Sales and marketing expense increased  65.2%, or $3.7  million, to
$9.3 million in 2006 compared to $5.6  million in 2005. On  a CASM basis, sales and marketing  expense
declined 5.9% primarily due to the elimination of travel agency commissions for air  only  sales,  a
decrease in credit card processing fees and an increase in the percentage of sales through our website,
our  lowest cost distribution channel.

Aircraft  lease rentals expense. Aircraft lease rentals expense increased by  2.3%, or $0.1  million, to

$5.1 million in 2006 up from $5.0 million in 2005.  On a CASM basis, aircraft lease rentals expense
decreased 40.0% to 0.18¢ in 2006 down from 0.30¢ in 2005 due  to  an  increase in the  percentage of
owned versus leased aircraft and the benefits of higher  aircraft  utilization. In 2006, average  block hours
for aircraft in service increased 9.7%,  or 18  hours, to 202.7 hours per month  compared to 184.7  hours
in 2005.

Depreciation and amortization expense. Depreciation and amortization expense was $10.6 million in

2006 compared to $5.1 million in 2005,  an increase of  108.0%  as the  number of in-service aircraft
owned or subject to capital leases increased from  nine as of December 31, 2005  to  22 as of
December 31, 2006.

Other  expense. Other expense increased by 37.2% to $15.0 million in 2006 compared to

$10.9 million in 2005 due mainly to increased aviation insurance, administrative, facilities and training
expenses  associated with our company’s growth.

Other (Income) Expense

Other expense increased from $1.2 million in  2005 to $6.7 million  in 2006. This change was
attributable to three factors: (1) net gain on fuel derivatives  of  $0.6 million in 2005  compared to a loss
of $4.2 million in 2006, (2) an increase in interest expense  from  $3.0 million in 2005  to  $5.5 million in
2006 relating to interest on aircraft purchased  and acquired  under capital leases  during the period and
(3) an increase in  interest income from $1.2 million  in 2005 to $3.0 million in 2006 as a result of
increased cash and short-term investment balances.

Our fuel derivative contracts do not qualify for  hedge accounting under  Statement of Financial
Standards No. 133,  Accounting for Derivative Instruments and Hedging Activities. Therefore, we recognize

45

changes in the fair value of our derivatives when they  occur, as  a  component of other (income)
expense. We recognize gain or loss from  a mark-to-market  adjustment at  the end of each period, which
estimates as of that date the future value of open contracts which  will settle  in subsequent periods.
Gain or loss is also recognized as contracts settle and the amount can vary depending on the  market
value of fuel at that time. We recognized  a $2.4 million loss  in 2005 on the mark-to-market adjustment
for our  open  fuel derivative contracts  and  we recognized $3.0  million in  net gains for contracts  settled
in 2005. By contrast, we recognized a $1.6  million  loss in  2006 on  the mark-to-market adjustment  for
our  open fuel derivative contracts and we recognized $2.6 million in  net losses for contracts settled in
2006. The change from an overall gain on fuel derivatives to  a loss from 2005  to  2006 is due to the  fact
that fuel prices predominantly increased  during 2005 and decreased during the second half of 2006,
along with an increase in the amounts  hedged  during  2006.

Income Tax Expense

For all of 2005 and all but the last 18  days of 2006  we operated as a limited  liability  company or

subchapter S corporation. Under these structures, we did not pay federal  corporate income tax  for
these periods. Instead, the members  of the limited liability company or stockholders of the
subchapter S corporation were liable  for income tax  on the  taxable income as it affected their
individual income tax returns. Accordingly, our income tax provision  in 2005 reflects  state taxes  owed
by us in certain states in which we operate. For  the last 18 days of 2006, we operated as a subchapter C
corporation, and we expect to operate  as a subchapter  C corporation for the foreseeable future. The
income tax expense for 2006 was impacted by a $6.4 million charge  to  recognize deferred  tax liabilities
due to the tax reorganization carried out in connection with our  initial public offering.

LIQUIDITY AND CAPITAL RESOURCES

Our primary sources of funds are cash provided by  operations and cash provided by financing
activities. Our primary uses of cash are  for working capital, capital expenditures and general  corporate
purposes. Historically, we have been  able  to fund our short-term needs for capital  from cash  generated
from operations. Our long-term needs  for capital are generally for the purchase  of additional aircraft.
To the extent financing is not available on  acceptable terms, we would  apply our cash  assets to the
purchase of aircraft. If we do not have sufficient cash  assets available for this purpose at that time,
then we would consider leasing aircraft or  deferring their acquisition.

Current Liquidity

Our total cash, including cash and cash equivalents, restricted cash and short-term  investments

totaled $186.8 million, $147.3 million  and  $58.2 million at December  31, 2007, 2006 and  2005,
respectively. Restricted cash represents credit card deposits, escrowed funds  under our fixed fee flying
contracts, and cash collateral against letters of  credit required by hotel properties for  guaranteed room
availability, airports and certain other  parties. Short-term investments represent marketable securities
which  are available for sale. During 2007 and 2006,  our  restricted cash balances increased by
$4.2 million and $6.4 million, respectively,  as a result  of increased letters  of  credit issued  to  our  hotel
vendors.

Under our fixed fee flying contracts,  we require  our  customers to prepay for flights to be provided

by us. The prepayments are escrowed  until the flight is  completed. Prepayments are  recorded as
restricted cash and a corresponding amount is  recorded  as air traffic liability.

Operating activities. Cash flows provided by operations for 2007 were $74.0  million compared  to

$34.7 million in 2006. This increase in cash flows  provided  by operations is primarily the result  of
increases in operating income and in passenger  bookings for future  travel.  During  2006, cash  flows
provided by operations decreased from $44.0  million provided in  2005. This decrease was due to

46

changes in air traffic liability related  to  future travel  and  increased cash collateral requirements used to
secure additional room capacity with our  hotel  partners offset by increases in net  income,  noncash
depreciation and amortization, and deferred income taxes  related to the conversion from  a limited
liability company to a C-corporation.

Investing activities. Cash used by investing activities totaled $68.9  million for 2007, compared to

$1.6 million in 2006. Purchases of available for sale securities  and  capital  expenditures for aircraft and
equipment related to expanding our aircraft fleet constituted the primary uses of cash for investing
activities. During 2007, we used cash  of  $42.1  million for the  purchase  of property and equipment and
$21.3 million for the purchase of available for sale securities, net of maturities. The property  and
equipment purchases in 2007 included an  equipment package made  up of eight  engines and one
airframe, two aircraft previously under operating lease,  two aircraft purchased free and clear, and  two
other aircraft purchased with partial  financing.  During  2006, we expended $27.8 million in  cash for
purchase of property and equipment  and were  provided $26.2 million  in cash from the maturities  of
available for sale securities, net of purchases.

Financing activities. Cash provided by financing activities  totaled $9.0  million for 2007,  compared

to $75.9 million in 2006. Financing activities in  2007 primarily consisted of the  proceeds from  our
secondary offering of our stock of $22.3 million,  offset by debt repayments related  to  aircraft financing
and capital lease obligations. During  2006, we generated  cash from the issuance of common stock in
connection with our initial public offering  of $94.5  million,  net of offering expenses,  which was offset by
debt repayments of $14.1 million.

Debt

Of the 35 aircraft we have accepted delivery of as of  December  31, 2007, we  had secured debt

financing on 14 aircraft and capital lease  financing on seven aircraft. We financed the  purchase  of 14
aircraft with notes for an aggregate initial  borrowed amount of $43.8 million, which are scheduled  to
mature between 2008 and 2011. The equipment  notes bear interest  at  fixed rates between 6.0% and
9.0% with principal and interest payable monthly.  Each  note is secured by a first mortgage on the
aircraft to which it relates.

We  have a commitment to purchase two additional MD-88 aircraft  with seller financing for

delivery prior to the end of the second  quarter of 2008.

Commitments and Contractual Obligations

The following table discloses aggregate information about our contractual cash  obligations as of

December 31, 2007 and the periods in which payments are due (in thousands):

Long term debt obligations(1) . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . .
Operating lease obligations(2) . . . . . . . . . . . . .
Aircraft purchase obligations(3) . . . . . . . . . . . .

Total

$ 50,378
32,760
27,008
14,150

Less than
1 year

$14,956
8,220
4,673
14,150

1-3 years

3 to 5 years

$27,831
17,580
7,003
—

$ 7,591
6,960
4,824
—

More than
5  years

$ —
—
10,508
—

Total future payments on contractual  obligations

$124,296

$41,999

$52,414

$19,375

$10,508

(1) Long-term debt obligations include scheduled  interest  payments.

(2) Operating lease obligations include  aircraft operating  leases and leases of airport station property

and office space.

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(3) Aircraft purchase obligations include  four aircraft. Two of these aircraft are currently  under

operating leases with forward purchase  agreements to take delivery  and purchase at  the end of the
lease term in July 2008. Also included are  two other  aircraft for which we  have a commitment to
purchase with seller financing for delivery prior to the end of the second  quarter 2008. The
amount of aircraft purchase obligations in the  table include the entire  purchase price of the
aircraft.

OFF-BALANCE SHEET ARRANGEMENTS

We  have significant obligations for aircraft that are  classified as operating leases and therefore are

not reflected on our balance sheet. As of December 31, 2007,  four of  the  35 aircraft  in our fleet (of
which  32  were in revenue service) were  subject  to  operating leases. The  operating lease terms for  two
of these  aircraft expire in 2008 and remaining two expire in  2011. We have entered  into  a forward
purchase agreement on the two operating leases that  expire  in 2008, which expect  to  be  effective  in
July 2008 and are subject to customary closing conditions.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The discussion and analysis of our financial condition and results  of operations  is based  upon our
consolidated financial statements, which  have  been prepared in accordance  with accounting principles
generally accepted in the United States. The  preparation of  these financial statements requires us to
make estimates and judgments that affect  the reported amount of assets and liabilities,  revenues and
expenses, and related disclosure of contingent assets and liabilities at the  date of our financial
statements. Note 1 to our Consolidated Financial  Statements  provides a detailed discussion of  our
significant accounting policies.

Critical accounting policies are defined as those policies that reflect significant judgments about
matters that are inherently uncertain.  These estimates and judgments  affect the reported  amount  of
assets and liabilities, revenues and expenses, and related  disclosure of contingent assets and  liabilities  at
the date of our financial statements.  Our  actual results  may differ  from these estimates under different
assumptions or conditions. We believe  our critical accounting policies are limited to those described
below.

Revenue Recognition. Scheduled service revenues consist of passenger revenue which is  recognized

when the travel-related service or transportation is provided or  when the ticket expires  unused.
Nonrefundable tickets expire on the  date  of  the intended  flight, unless the  date is extended by
notification from the customer in advance  of the  intended flight.  Tickets sold, but  not  yet used, as well
as unexpired credits, are included in  air  traffic liability.

Fixed fee contract revenues consists largely of long term agreements to provide charter  service  on

a seasonal and ad hoc basis. Fixed fee  contract revenues are recognized  when the transportation is
provided. Under certain of our fixed  fee contracts,  if fuel exceeds a  predetermined cost per gallon,
reimbursements are received from the  customer  and  netted against  fuel expense.

Ancillary revenues are generated from the sale of hotel rooms  and rental cars,  advance  seat
assignments, in-flight products and other items. Revenues  from the sale of hotel rooms and rental cars
are recognized at the time the room  is occupied  or rental car utilized. The amount of revenues
attributed to each element of a bundled sale involving  hotel rooms and rental cars in addition to airfare
is determined in accordance with Emerging  Issues Task Force (‘‘EITF’’) No. 00-21: Revenue
Arrangements with Multiple Deliverables. The sale of hotel rooms, rental cars and other ancillary
products are recorded net of amounts paid to wholesale providers, travel  agent commissions and credit
card processing fees and are reported  in  accordance with EITF No. 99-19: Reporting Revenue  Gross As
A Principal Versus Net As An Agent. Revenues from change fees imposed on passengers for making

48

changes to nonrefundable tickets are  recognized  as they occur.  Revenues  from our travel protection
product  for unlimited changes to nonrefundable tickets are recognized at the time of purchase.

Other revenue is generated from leased out  aircraft  and  flight  equipment. Lease revenue  is

recognized on a straight-line basis over the  lease term.

Accounting for Long-Lived Assets. When appropriate, we evaluate our long-lived  assets in

accordance with Statement of Financial  Standards No. 144, Accounting for the Impairment or Disposal of
Long-Lived Assets. We record impairment losses on long-lived  assets used in operations when events or
circumstances indicate that the assets may be impaired and  the  undiscounted cash  flows estimated  to be
generated by  those assets are less than  the net  book value of those  assets. In making  these
determinations, we utilize certain assumptions, including, but not limited to: (i) estimated fair market
value of the assets; and (ii) estimated future cash flows  expected  to  be  generated  by  these assets, which
are based on additional assumptions  such  as asset  utilization, length of service the  asset will be used in
our  operations, and estimated salvage values.

Aircraft  maintenance and repair costs. Maintenance and repair costs for flight equipment are
accounted for using the direct expense  method. Under this method, maintenance and repair  costs for
owned and leased aircraft, including major  overhaul  maintenance costs, are charged to operating
expenses as incurred. Maintenance deposits paid  to  aircraft lessors  in advance of the  performance of
major maintenance activities are recorded as prepaid maintenance  deposits, and then recognized as
maintenance expense when the underlying  maintenance is performed. These deposits are calculated
based on a performance measure, such as flight  hours  or cycles, and are available for reimbursement  to
us upon the completion of the maintenance of the leased aircraft. If there are sufficient funds  on
deposit to reimburse us for the invoices  initially paid by  us for these maintenance events, they are
reimbursed to us. If at any point we determine it is not probable we will recover amounts retained by
the lessor through future maintenance events, such amounts are expensed.

The maintenance deposits paid under our  lease agreements do not transfer either the obligation to
maintain the aircraft or the cost risk associated  with the  maintenance activities to the aircraft lessor. In
addition, we maintain the right to select  any third-party maintenance provider. Therefore, we  record
these amounts as deposits on our balance sheet and then recognize  maintenance expense  when the
underlying maintenance is performed,  in accordance with our maintenance accounting policy.
Maintenance deposits totaled $6.4 million  and  $2.8 million  as of December 31, 2007  and December 31,
2006, respectively. Any amounts that are not probable of being used to fund future maintenance
expense would be recognized as additional  aircraft lease rentals.

In determining whether it is probable  that maintenance deposits will be used to fund the cost of

maintenance events, we conduct the  following analysis:

1) At the time of delivery of each aircraft under  lease, we evaluate  the aircraft’s  condition,
including the airframe, the engines, the auxiliary power unit and the landing gear.

2) Future usage of the aircraft is projected during the  term of the lease based on our business

and fleet plan.

3) We estimate the cost of performing all  required maintenance during  the lease term. These
estimates are based on the extensive experience of our management and industry  available
data, including historical fleet operating  statistic reports published  by the engine manufacturer,
Pratt & Whitney.

We  review this asset (the maintenance  deposits)  for potential impairment in the preparation of  our

financial statements. Because there have been no  material changes to the estimated cost of expected
maintenance events during the remaining term of  the leases, no impairment charge  was recognized for
the years ended December 31, 2007,  2006  or 2005.

49

Fuel Derivatives. We account for fuel derivatives pursuant to the provisions of SFAS No. 133,
Accounting For Derivative Instruments  and  Hedging Activities. Since we have not historically qualified for
hedge accounting, changes in the fair value of these derivative contracts are required to be included in
‘‘Other (income) expense.’’

Short-term Investments. We maintain a liquid portfolio of investments that are available for

current operations and to satisfy on-going  obligations. We  have classified  our short-term investments as
‘‘available for sale’’ and accordingly, unrealized gains or losses are reported as a  component  of
comprehensive income in stockholders’ equity.

Share-based compensation. We have issued common stock, restricted stock and  stock options to

executives and employees pursuant to  our long-term incentive  plan  and  warrants to the placement
agent involved in our May 2005 issuance of redeemable convertible  preferred shares.

Prior to January 1, 2006, we accounted  for our  share based compensation  pursuant to the

provisions of APB Opinion No. 25 Accounting for Stock Issued to Employees, FIN No. 44 Accounting for
Certain Transactions involving Stock Compensation an Interpretation of APB No. 25 and SFAS No. 123,
Accounting For Stock-Based Compensation. In addition, for equity based instruments issued  to
non-employees, we apply the guidance  in  EITF 96-18 Accounting For Equity Instruments that are issued
to other than Employees for acquiring,  or in conjunction  with  selling,  goods or services.

We  adopted SFAS No. 123(R), Share Based Payment as of January 1, 2006, which requires  the
recording of stock-based compensation  expense  over the requisite service  period using a  fair value
approach similar to the prior pro forma  disclosure requirements of SFAS No.  123, Accounting for Stock-
Based Compensation. Determining the fair value requires  judgment, and we use the Black-Scholes
valuation model for equity instruments issued. The most significant  judgments  required in  connection
with the use of the Black-Scholes valuation model  are  the assumptions of volatility of our common
stock and the estimated term over which  our stock options will be outstanding. We determine these
assumptions from a peer group of publicly traded  airline companies  due to our  lack of historical
information regarding our own stock price volatility  and  option  exercise behavior. Before  our  stock  was
publicly traded, we measured fair value  based on a variety of metrics including the share price of a
peer  group for both publicly traded airline  companies and airline stock prices in general, consultation
with third parties such as our investment  advisors and outside consultants and  individual attributes of
our Company including our then existing financial condition as well as future  operating prospects.

In December 2006, we issued 100,000 restricted  shares under  our long-term incentive plan which
were allocated as of the date of our  initial public offering among our  employees at  the manager  level
or below. As required by SFAS No. 123(R), the fair value of the  shares  at the date of issuance was
based on  our initial offering price, and is being expensed ratably  over the three-year vesting  period.
The total compensation expense from this restricted share grant will be $18.00  per  share for a total
expense of $1.8 million to be recognized over a three-year period.

We have used our closing share price on the  grant date  as the fair  value for all subsequent

issuances of restricted stock.

Recent Accounting Pronouncements

The Company adopted Financial Accounting Standards  Board (‘‘FASB’’) Interpretation No. 48,
Accounting for Uncertainty in Income  Taxes, an interpretation of FASB  Statement No. 109 (‘‘FIN 48’’),
effective January 1, 2007. FIN 48 clarifies  the accounting for uncertainty in income taxes recognized  in
financial statements and requires the impact of a  tax position to be recognized in the  financial
statements if that position does not meet a standard of more likely  than not of being sustained by the
taxing authority. The adoption of FIN  48  has not had  a material effect  on the Company’s consolidated
financial position or results of operations.

50

In September 2006, the FASB issued  Statement of  Financial Accounting Standards (‘‘SFAS’’)

No. 157, Fair Value Measurements, SFAS 157, which clarifies the definition of fair value, establishes
guidelines for measuring fair value, and  expands  disclosures regarding  fair value measurements.
SFAS 157 does not require any new fair value  measurements and eliminates inconsistencies in guidance
found in various prior accounting pronouncements. SFAS 157 is effective for us as of January 1,  2008.
On December 14, 2007, the FASB issued proposed  FASB  Staff Position  No. FAS 157-b, Effective Date
of SFAS 157 (‘‘Proposed FSP’’). The Proposed FSP would  amend SFAS  157, to delay  the effective date
of SFAS 157 for all nonfinancial assets and  nonfinancial liabilities,  except those  that  are recognized or
disclosed at fair value in the financial statements on  a recurring basis (at  least annually).  The  Proposed
FSP defers the effective date of SFAS  157 to fiscal years beginning after November 15,  2008, and
interim periods within those fiscal years for items within  the scope of the Proposed FSP. We  do  not
expect the adoption of SFAS 157 to have  a material effect  on our consolidated financial statements. We
have not determined the effect on our  consolidated financial statements of the adoption of SFAS 157
for those items within the scope of the  Proposed FSP.

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and
Financial Liabilities—Including an Amendment of FASB Statement No.  115. This statement permits, but
does not require, entities to measure  certain financial instruments and  other assets  and liabilities at fair
value on  an instrument-by-instrument  basis. Unrealized gains  and losses on items for which  the fair
value option has been elected should  be  recognized in earnings at each subsequent  reporting date.
SFAS 159 is effective for financial statements issued for fiscal years beginning  after November 15,  2007
and interim periods within those fiscal years, and cannot  be adopted early unless SFAS No.  157, Fair
Value Measurements, is also adopted. We do not expect SFAS  159 to have a material effect on our
consolidated financial statements.

In December 2007, the FASB issued SFAS No.  141(R), Business Combinations (‘‘SFAS 141(R)’’),

which  replaces SFAS No. 141. SFAS  No.  141(R) establishes principles and requirements for  how an
acquirer recognizes and measures in  its  financial statements  the  identifiable assets acquired, the
liabilities assumed, any non-controlling  interest in the acquiree and the  goodwill acquired. The
Statement also establishes disclosure  requirements which will  enable users  to  evaluate the nature  and
financial effects of the business combination. SFAS 141(R) is effective for fiscal years beginning after
December 15, 2008. We have not yet  determined the  effect that  the  adoption of SFAS  141(R) will have
on our consolidated financial statements.

In December 2007, the FASB issued SFAS  No. 160, Noncontrolling Interests in Consolidated

Financial Statements—an amendment of  Accounting Research Bulletin No. 51 (‘‘SFAS 160’’), which
establishes accounting and reporting standards  for ownership interests in  subsidiaries  held by parties
other than the parent, the amount of  consolidated net income  attributable to the parent  and to the
noncontrolling interest, changes in a parent’s ownership interest  and  the  valuation of  retained
non-controlling equity investments when  a subsidiary  is deconsolidated.  The  Statement also  establishes
reporting requirements that provide  sufficient disclosures that  clearly identify  and distinguish  between
the interests of the parent and the interests of the  non-controlling owners. SFAS 160 is  effective for
fiscal years beginning after December  15, 2008. We have not  yet  determined  the effect that the
adoption of SFAS  160 will have on our  consolidated financial statements.

Special Note about Forward-Looking Statements

We  have made forward-looking statements in  this annual report on  Form 10-K,  and in this  section

entitled ‘‘Management’s Discussion and  Analysis  of Financial Condition and Results of  Operations,’’
that are based on our management’s beliefs and assumptions and on  information  currently available to
our  management. Forward-looking statements include the information  concerning our possible or
assumed future results of operations,  business strategies, financing  plans,  competitive  position, industry
environment, potential growth opportunities, the effects of future regulation  and the  effects of

51

competition. Forward-looking statements  include  all statements  that are not  historical facts and can be
identified by the use of forward-looking terminology such as the  words ‘‘believe,’’  ‘‘expect,’’
‘‘anticipate,’’ ‘‘intend,’’ ‘‘plan,’’ ‘‘estimate,’’ ‘‘project’’ or similar expressions.

Forward-looking statements involve risks, uncertainties and assumptions. Actual  results may  differ

materially from those expressed in the forward-looking statements. Important risk factors  that  could
cause  our results to differ materially  from those expressed in the  forward-looking statements generally
may be found in our periodic reports and  registration statements filed  with the  Securities  and Exchange
Commission at www.sec.gov. These risk factors include, without limitation, increases in  fuel prices,
terrorist attacks, risks inherent to airlines, demand for air services  to  Las Vegas, Phoenix, Ft.
Lauderdale, Orlando and Tampa/St.  Petersburg from the markets served by  us, our  ability to implement
our growth strategy, our fixed obligations, our dependence on our leisure destination  markets,  our
ability  to add, renew or replace gate leases,  the competitive environment, problems with our  aircraft,
dependence on fixed fee customers, our reliance on our  automated systems,  economic and other
conditions in markets in which we operate, governmental regulation,  increases in maintenance costs and
insurance premiums and cyclical and seasonal  fluctuations in our  operating results.

Any forward-looking statements are based on  information available  to  us today  and we undertake
no obligation to update publicly any forward-looking  statements, whether as a  result of future events,
new information or otherwise.

Item 7A. Quantitative and Qualitative Disclosures  about Market  Risk

We are subject to certain market risks,  including commodity prices (specifically, aircraft  fuel). The

adverse effects of changes in these markets could pose a potential  loss as discussed below. The
sensitivity analysis does not consider the effects that  such adverse changes may  have on  overall
economic activity, nor does it consider additional  actions we may take to  mitigate our exposure  to  such
changes. Actual results may differ. See the Notes to the consolidated financial statements for  a
description of our financial accounting policies  and  additional information.

Aircraft Fuel

Our results of operations can be significantly impacted by changes  in the  price and  availability of

aircraft fuel. Aircraft fuel expense for the years ended December 31, 2007 and  2006 represented
approximately 48.1% and 46.0% of our operating  expenses, respectively. Increases in fuel prices or a
shortage of supply could have a material effect on our operations and operating results.  Based on our
2007 fuel consumption, a hypothetical ten percent increase in the average  price per gallon of aircraft
fuel would have increased fuel expense by  approximately $14.9  million  for the  year  ended
December 31, 2007. While we are not currently pursuing fuel hedging programs, in  the past we entered
into forward contracts or other financial products  to  reduce our exposure to fuel price  volatility.  As of
December 31, 2007 we had one fuel derivative contract outstanding with a  fair value of less than
$0.1 million. This contract settled in January 2008.

Interest  Rates

We have market risk associated with  changing interest  rates due  to  the short-term nature  of our

invested  cash, which totaled $144.4 million,  and  short term investments of  $27.1 million at
December 31, 2007. We invest available cash in certificates  of deposit, investment grade commercial
paper, and other highly rated financial instruments. Because of the short-term nature of these
investments, the returns earned closely parallel short-term floating interest rates. A  hypothetical  100
basis point change in interest rates for the years ended  December 31,  2007 and 2006, would have
affected interest income from cash and investments  by $0.9 million  and $0.3 million,  respectively.

52

Our long term debt consists of fixed  rate notes  payable and  capital lease arrangements. A

hypothetical 100 basis point change in market interest  rates as of December 31, 2007,  would not have a
material effect on the fair value of our fixed rate debt instruments. Also, a  hypothetical  100 basis  point
change in market rates would not impact  our earnings or cash flow associated with our  fixed-rate debt.

Item 8. Financial Statements and Supplementary Data

The following consolidated financial  statements  as of December 31, 2007  and  2006 and  for each of

the three years in the period ended December 31, 2007 are included below.

Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’  Equity  and Comprehensive Income . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . .

54
56
57
58
60
62

53

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders of
Allegiant Travel Company:

We  have audited the accompanying consolidated balance sheets of Allegiant Travel Company and

subsidiaries (the ‘‘Company’’) as of December 31, 2007  and 2006,  and the related  consolidated
statements of income, stockholders’ equity, and cash flows  for each of the three  years  in the period
ended December 31, 2007. These financial statements are the responsibility  of  the Company’s
management. Our responsibility is to express an  opinion on  these financial  statements  based on our
audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,
the consolidated financial position of  the Allegiant Travel Company and subsidiaries at December 31,
2007 and 2006, and the consolidated  results of their  operations and  their  cash flows for  each of the
three years in the period ended December  31, 2007, in  conformity with U.S. generally accepted
accounting principles.

As discussed in Note 1 to the consolidated financial statements, the Company changed  its method

of accounting for Share-Based Payments  in accordance  with Statement  of Financial Accounting
Standards No. 123 (revised 2004) on January  1, 2006.

We  also have audited, in accordance  with the standards of  the Public Company Accounting

Oversight Board (United States), the  Company’s  internal control over financial reporting as  of
December 31, 2007, based on criteria established in Internal Control—Integrated Framework issued by
the Committee of Sponsoring Organizations  of the Treadway Commission  and our report  dated
March 10, 2008 expressed an unqualified  opinion thereon.

/s/ Ernst & Young LLP

Las Vegas, Nevada
March 10, 2008

54

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders of
Allegiant Travel Company:

We  have audited Allegiant Travel Company and  subsidiaries’ (the  ‘‘Company’’)  internal control

over financial reporting as of December  31, 2007,  based on  criteria established in Internal Control—
Integrated Framework issued by the Committee of Sponsoring Organizations of  the Treadway
Commission (the COSO criteria). The  Company’s  management is responsible  for maintaining effective
internal control over financial reporting, and for its assessment of  the  effectiveness  of internal control
over financial reporting included in the  accompanying Management’s Annual Report on Internal
Control  Over Financial Reporting, included in Item 9A. Our  responsibility is  to  express  an opinion on
the Company’s internal control over financial reporting based on our  audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective  internal control over financial reporting was maintained
in all material respects. Our audit included  obtaining an understanding  of internal control  over
financial reporting, assessing the risk that a  material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based  on the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We  believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide  reasonable

assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (1)  pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made  only
in accordance with authorizations of management and directors of the company; and  (3) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to the risk that controls may become inadequate  because of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal  control  over

financial reporting as of December 31, 2007, based on the  COSO criteria.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), the  consolidated balance sheets of the Company as of December 31,
2007 and 2006, and the related consolidated  statements  of income,  stockholders’ equity, and cash flows
for  each  of  the  three  years  in  the  period  ended  December  31,  2007  and  our  report  dated  March  10,
2008 expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP

Las Vegas, Nevada
March 10, 2008

55

December 31,
2007

December 31,
2006

$144,269
15,383
27,110

$130,273
8,639
5,808

9,084
6,228
—

6,544
14,718
—
1,552

5,750
—
1,577

3,747
8,162
237
4,463

168,656

131,214
2,570
—
3,286

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED BALANCE SHEETS

(in thousands, except for share amounts)

Current assets:

Cash and  cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net of allowance for  doubtful accounts of $—  at

December 31, 2007 and  December 31, 2006 . . . . . . . . . . . . . . . . . . . . . . .
Income tax receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from related parties attributable to tax  distribution  estimates . . . . .
Expendable parts,  supplies  and fuel,  net  of  allowance  for obsolescence of $374
and $56 at December 31,  2007 and December 31,  2006,  respectively . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income  taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

224,888

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash, net  of current  portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in and advances to  joint  venture . . . . . . . . . . . . . . . . . . . . . . . . . .
Deposits and other  assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

171,170
38
1,976
7,353

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$405,425

$305,726

Current liabilities:

Current maturities of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current maturities of capital lease  obligations . . . . . . . . . . . . . . . . . . . . . . .
Current maturities of notes payable to  related  party . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income  taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 11,955
6,241
—
21,302
13,174
74,851
456

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

127,979

Long-term debt  and  other long-term liabilities:

Notes payable,  net  of current maturities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital  lease  obligations, net of current  maturities . . . . . . . . . . . . . . . . . . . .
Deferred income  taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31,890
22,060
13,165

$

9,869
4,128
891
17,409
10,248
45,277
—

87,822

36,737
21,140
6,556

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

195,094

152,255

Stockholders’ equity:

Common  stock, par value $.001, 100,000,000 shares  authorized,  20,738,387
shares issued and  outstanding  as  of December 31, 2007  and 19,795,933
shares issued and  outstanding  as  of December 31, 2006 . . . . . . . . . . . . .
Additional  paid in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive  income . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21
159,863
13
50,434

210,331

20
134,359
4
19,088

153,471

Total liabilities  and stockholders’  equity . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$405,425

$305,726

The accompanying notes are an integral part of these consolidated financial  statements.

56

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF  INCOME

(in  thousands,  except  for  share  amounts)

Year Ended December 31,

2007

2006

2005

OPERATING REVENUE:

Scheduled service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed fee contract revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ancillary revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$258,943
35,378
64,988
1,264

$178,349
33,743
31,258
—

$ 90,664
30,642
11,194
—

Total operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

360,573

243,350

132,500

OPERATING EXPENSES:

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

152,149
50,761
33,724
25,764
12,803
3,004
15,992
22,316

101,561
34,950
24,866
19,482
9,293
5,102
10,584
14,959

52,568
21,718
14,090
9,022
5,625
4,987
5,088
10,901

Total operating expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

316,513

220,797

123,999

OPERATING INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

44,060

22,553

8,501

OTHER (INCOME) EXPENSE:

(Gain)/loss on fuel derivatives, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from joint  venture, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other (income) expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INCOME BEFORE INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PROVISION FOR INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,613)
(457)
63
(9,161)
5,523

(6,645)

50,705
19,196

NET INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 31,509

Earnings Per Share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

1.56

1.53

Unaudited net income per share data(1):

Basic pro-forma net income per share . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted pro-forma net income per share . . . . . . . . . . . . . . . . . . . . . . . . . .

4,193
—
—
(2,973)
5,517

6,737

15,816
7,076

8,740

1.23

0.52

1.43

0.60

$

$

$

$

$

(612)
—
—
(1,225)
3,009

1,172

7,329
37

7,292

1.11

0.56

0.70

0.35

$

$

$

$

$

Weighted average shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,243
20,529

7,092
16,961

6,557
13,111

(1) Prior to its December  2006 initial public offering,  the Company was  organized  as  a limited liability company

(LLC) and as such was generally not  subject  to  income taxes,  except in  certain  state and local  jurisdictions.
The pro-forma income per share reflects income taxes  as if  the  Company  were organized as  a  Corporation
effective January  1, 2006 and 2005, respectively.  For 2006,  the  provision  for  income  taxes  includes a tax
accrual for recognition of net deferred  tax liabilities  upon  C-corporation conversion which  results in  lower
actual income per share than pro-forma  income  per  share.

The accompanying notes are an integral part of these consolidated financial  statements.

57

CONSOLIDATED STATEMENTS OF  STOCKHOLDERS’ EQUITY AND COMPREHENSIVE INCOME

ALLEGIANT TRAVEL COMPANY

(in thousands)

Common Stock

Par
Shares Value

APIC

Accumulated
Other

Members’
Contributed Comprehensive Compensation— Earnings
(Deficit)

  restricted stock

Deferred

Capital

Income

Retained/
Undistributed

Notes
Receivable
for
Issuance of

Less:

Treasury Common
Shares

Stock

Total

6,683

$— $

— $ 1,766

$ —

$ —

$ 7,899

$

(7)

$(165)

$

9,493

of  common shares

Balance at December 31, 2004 . . . . . . . . . . . . .
Payments received on notes receivable for issuance
. . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Distributions to members
Membership shares redeemed for cash . . . . . . . .
Comprehensive income:

— —
— —
(250) —

5
8

Unrealized gain on short-term investments . . . .
Net Income . . . . . . . . . . . . . . . . . . . . . . . .

— —
— —

Total comprehensive income . . . . . . . . . . . . .

Balance at December 31, 2005 . . . . . . . . . . . . .
Warrants issued in connection with issuance of
redeemable convertible preferred shares

. . . . .
Stock compensation expense . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
Distributions to members
Retirement of treasury shares . . . . . . . . . . . . . .
Merger of Allegiant Travel Company LLC into

Allegiant Travel Company . . . . . . . . . . . . . . .
Issuance of restricted stock . . . . . . . . . . . . . . .
Proceeds from initial public offering, net of

6,433 —

— —
— —
— —
— —

—
6
100 —

offering expenses . . . . . . . . . . . . . . . . . . . .

5,750

Conversion of redeemable convertible preferred

shares . . . . . . . . . . . . . . . . . . . . . . . . . . .

7,513

6

8

Comprehensive income:

Unrealized (loss) on short-term investments . . .
Other
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Net Income . . . . . . . . . . . . . . . . . . . . . . . .

— —
— —
— —

Total comprehensive income . . . . . . . . . . . . .

—
—
—

—
—

—

—
—
—
(1,007)

2,474
1,800

93,360

39,532

—
—
—

—
—
—

—
—

1,766

329
355
—
—

(2,450)
—

—

—

—
—
—

—

—
—
—

104
—

104

—
—
—
—

—
—

—

—

(102)
2
—

—
—
—

—
—

—

—
30
—
—

(30)
(1,800)

—

—

—
—
—

—
(1,447)
—

—
7,292

—
—
(1,000)

—
—

13,744

(1,007)

—
—
(3,396)
—

—
—

—

—

—
—
8,740

—
—
—
1,007

—
—

—

—

—
—
—

—

165
—
—

—
—

—

—
—
—
—

—
—

—

—

—
—
—

—

165
(1,447)
(1,000)

104
7,292

7,396

14,607

329
385
(3,396)
—

—
—

93,366

39,540

(102)
2
8,740

8,640

153,471

Balance at December 31, 2006 . . . . . . . . . . . . . 19,796

20

136,159

4

(1,800)

19,088

The accompanying notes are an integral part of these consolidated financial statements.

CONSOLIDATED STATEMENTS OF  STOCKHOLDERS’ EQUITY AND COMPREHENSIVE INCOME (Continued)

ALLEGIANT TRAVEL COMPANY

(in thousands)

5
9

Common Stock

Par
Shares Value

Balance at December 31, 2006 . . . . . . . . . . . . . 19,796
Reclassification of deferred compensation . . . . . .
Proceeds from secondary public offering, net  of

20
— —

offering expenses . . . . . . . . . . . . . . . . . . . .
Stock compensation expense . . . . . . . . . . . . . .
Distributions to members
. . . . . . . . . . . . . . . .
Issuance of restricted stock . . . . . . . . . . . . . . .
Exercises of stock options . . . . . . . . . . . . . . . .
Tax benefit from stock option exercises . . . . . . . .
Shares repurchased and retired by the Company . .
Cancellation of restricted stock . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Comprehensive income:
Unrealized gain on short-term investments . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Other
Net income . . . . . . . . . . . . . . . . . . . . . . . .

Total comprehensive income . . . . . . . . . . . . .

748
1
— —
— —
22 —
204 —
— —
(20) —
(12) —
— —

— —
— —
— —

APIC

136,159
(1,800)

22,265
1,006
—
—
764
2,139
(647)
—
(23)

—
—
—

Accumulated
Other

Members’
Contributed Comprehensive Compensation— Earnings
(Deficit)

  restricted stock

Deferred

Capital

Income

Retained/
Undistributed

—
—

—
—
—
—
—
—
—
—
—

—
—
—

4
—

—
—
—
—
—
—
—
—
—

14
(5)
—

(1,800)
1,800

19,088
—

—
—
—
—
—
—
—
—
—

—
—
—

—
—
(163)
—
—
—
—
—
—

—
—
31,509

Notes
Receivable
for
Issuance of

Less:

Treasury Common
Shares

Stock

—
—

—
—
—
—
—
—
—
—
—
—
—
—
—

—
—

—
—
—
—
—
—
—
—
—
—
—
—
—

Total

153,471
—

22,266
1,006
(163)
—
764
2,139
(647)
—
(23)
—
14
(5)
31,509

31,518

Balance at December 31, 2007 . . . . . . . . . . . . . 20,738

$21

$159,863

$ —

$ 13

$ —

$50,434

$ —

$ —

$210,331

The accompanying notes are an integral part of these consolidated financial statements.

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

OPERATING ACTIVITIES:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile  net income  to  net cash  provided by  operating

activities:
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on aircraft and other equipment disposals . . . . . . . . . . . . . . . . . . . .
Provision for obsolescence of expendable parts,  supplies  and  fuel . . . . . . . .
Deferred issuance cost amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrant amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock option exercises . . . . . . . . . . . . . . . . . . . .
Changes in certain assets and liabilities:

Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from related parties . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Refundable deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2007

2006

2005

$ 31,509

$

8,740

$ 7,292

15,992
540
318
—
—
1,006
7,309
(2,139)

(4,212)
(3,334)
(6,228)
1,414
(3,115)
(6,556)
2,911
6,032
2,926
29,574
—

73,947

10,584
214
11
437
107
385
6,319
—

(6,372)
992
—
(1,577)
(2,371)
2,268
(1,736)
3,251
5,366
8,128
—

34,746

5,088
89
10
—
—
—
—
—

7,428
(4,004)
—
—
150
(4,801)
575
8,957
2,112
21,231
(100)

44,027

INVESTING ACTIVITIES:

Purchase of short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maturities of short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of property and equipment
Proceeds from sale of property and equipment
. . . . . . . . . . . . . . . . . . . .
Investment in joint venture, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Increase) decrease in lease and equipment deposits . . . . . . . . . . . . . . . . .

(27,110)
5,788
(42,132)
570
(1,976)
(4,067)

(35,530)
61,690
(27,833)
—
—
66

(41,062)
9,100
(15,060)
1,582
—
(2,266)

Net cash used by investing activities . . . . . . . . . . . . . . . . . . . . . . . . .

(68,927)

(1,607)

(47,706)

FINANCING ACTIVITIES:

Repurchase of membership units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions to members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of Series A redeemable  convertible  preferred  shares
Deferred issuance costs-redeemable convertible preferred shares . . . . . . . .
Proceeds from issuance of common stock, net . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock option exercises . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . .
Shares repurchased by the Company . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on related party notes  payable . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . .
Principal payments on capital lease obligations

Net cash provided by financing activities . . . . . . . . . . . . . . . . . . . . . .

—
—
—
—
22,265
2,139
764
(647)
(9,961)
(891)
(4,693)

8,976

Net change in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CASH AND CASH EQUIVALENTS AT BEGINNING  OF  PERIOD . . . . . . .

13,996
130,273

—
(3,396)
—
—
93,366
—
—
—
(10,035)
(845)
(3,215)

75,875

109,014
21,259

(1,000)
(1,447)
34,540
(1,360)
—
—
—
—
(5,568)
(1,796)
—

23,369

19,690
1,569

CASH AND CASH EQUIVALENTS AT END  OF  PERIOD . . . . . . . . . . . . .

$144,269

$130,273

$ 21,259

The  accompanying  notes  are  an  integral  part  of  these  consolidated  financial  statements.

60

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

(in thousands)

Year ended December 31,

2007

2006

2005

SUPPLEMENTAL DISCLOSURES  OF  CASH FLOW INFORMATION:

Cash Transactions:

Interest paid, net of capitalized interest

. . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,709

Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 16,685

$

$

4,670

$ 3,450

63

$

37

Non-Cash Transactions:

Note payable issued for aircraft and equipment . . . . . . . . . . . . . . . . . . . .

$ 7,200

$ 27,111

$ 11,638

Conversion of Series A redeemable convertible  preferred  shares . . . . . . . .

Conversion of Series B redeemable convertible  preferred  shares . . . . . . . . .

Retirement of 256,667 shares of treasury stock . . . . . . . . . . . . . . . . . . . .

$

$

$

— $ 34,540

— $

5,000

— $ 1,007

$

$

$

—

—

—

Acquisition of aircraft under capital leases . . . . . . . . . . . . . . . . . . . . . . .

$ 7,726

$

— $ 28,530

Exchange of note payable from related party  for Series B redeemable

convertible preferred shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Warrants issued to replacement agent . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

— $

— $

— $ 5,000

— $

329

The accompanying notes are an integral part of these consolidated financial  statements.

61

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies

Organization and Basis of Presentation

Allegiant Travel Company is a leisure  travel company providing scheduled passenger service

primarily from small cities to the leisure  destinations  of  Las Vegas, Nevada, Phoenix, Arizona, Ft.
Lauderdale, Florida, Orlando, Florida  and Tampa/St. Petersburg, Florida. The Company  sells  air travel
on a stand alone basis or bundled with  hotel rooms, rental cars and other travel related services. The
Company also provides charter air service under  long-term contracts as well as on a  seasonal  and
ad-hoc basis. Because scheduled and  chartered air services  have similar operating margins, economic
characteristics, ‘‘production processes’’  involving  check-in, baggage  handling, flight  services  which target
the same class of customers and are  subject  to  the same regulatory  environment,  the Company believes
it operates in one reportable segment.  Additionally,  the Company does  not separately track expenses
for the scheduled and chartered air services.

As of December 31, 2007, the Company had a  fleet of 35  MD80 series aircraft, of which 32 were
in revenue service, and served 58 scheduled service cities. As  of  December  31, 2006, the  Company had
a fleet of 26 MD80 series aircraft, of  which 24  were  in revenue  service, and  served  50 scheduled service
cities. The Company markets scheduled  service products through direct advertising while charter
services are sold directly or via brokers.

On May 3, 2004, Allegiant Air, Inc.,  a California  corporation, merged into Allegiant Air LLC, a
newly formed Nevada limited liability  company. The purpose of the transaction was to change  the form
of the business from a corporation to a  limited  liability  company and to change the state of
incorporation to Nevada. By virtue of the  merger,  all of the operations, assets and  liabilities  of
Allegiant Air, Inc. were transferred to  Allegiant Air LLC.  The merger was accounted  for as  a transfer
of assets and liabilities among entities under common control  and accordingly was recorded at historical
cost. The management and ownership  did  not change as  a result of  this merger.

On May 4, 2005, Allegiant Travel Company  LLC and Allegiant Vacations LLC were formed as

Nevada limited liability companies. Allegiant Travel Company LLC was  designated to serve as the
holding company for Allegiant Air LLC  and  Allegiant  Vacations LLC.  To effectuate this,  all
outstanding shares of Allegiant Air LLC were  exchanged for shares of Allegiant Travel  Company LLC
and thereafter Allegiant Air LLC and Allegiant Vacations  LLC became  wholly owned subsidiaries of
Allegiant Travel Company LLC.

AFH, Inc., a Nevada corporation, was formed in August 2006 and is a wholly owned subsidiary  of
Allegiant Travel Company. AFH, Inc. was formed to address  fuel purchasing and  storage  opportunities.

On December 13, 2006, the Company completed the initial public offering of  its common  stock.
The Company issued 5,750,000 shares at  $18.00 per share resulting in net proceeds of approximately
$94,500. Prior to the completion of its  initial public offering in December 2006, the  Company converted
from a Nevada limited liability company  to a  Nevada corporation. In connection with the conversion,
the outstanding common shares and preferred  shares were exchanged  for shares of its common stock
pursuant to the terms of a merger agreement  with Allegiant Travel Company, LLC.  The  reorganization
did not affect its operations, which it continued  to  conduct through its  operating subsidiaries.

62

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies (Continued)

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of  Allegiant  Travel
Company and its wholly owned operating subsidiaries, Allegiant Air LLC, Allegiant Vacations LLC  and
AFH, Inc., and its 50% owned subsidiary accounted for under the equity method, SFB  Fueling LLC.
All intercompany balances and transactions have been eliminated.

Use of Estimates

The preparation of financial statements  in conformity with  accounting principles generally accepted

in the United States requires management to make estimates and assumptions that affect the  amounts
reported in the financial statements and  accompanying notes. Due  to  the prospective nature of these
estimates, actual results could differ from those estimates.

Cash and Cash Equivalents and Restricted Cash

Cash and cash equivalents include investments and interest bearing  instruments with maturities of

three months or less at the date of acquisition.  Such  investments  are  carried at cost  which approximates
market value. Restricted cash represents credit card deposits, escrowed funds  under fixed fee flying
contracts and cash collateral against letters of  credit required by hotel properties for  guaranteed room
availability, airports and certain other  parties.

Short-term Investments

The Company’s investments in marketable  debt and equity  securities are classified  as available for

sale and  are reported at fair market  value  with the  net unrealized gain or (loss) reported as  a
component of accumulated comprehensive income in stockholders’ equity. Short-term investments
consisted of the following:

As of December 31, 2007

As  of December 31, 2006

Gross Unrealized

Gross Unrealized

Cost

Gains (Losses) Market Value

Cost Gains (Losses) Market Value

Commercial paper . . . . . . . . . . . . $18,925 $ — $ — $18,925
8,185
Corporate bonds . . . . . . . . . . . . .

8,179

—

6

$3,492 $16
2,310 —

Total . . . . . . . . . . . . . . . . . . . . . . $21,704 $

6

$ — $27,110

$5,802 $16

$(10)
—

$(10)

$3,498
2,310

$5,808

For the years ended December 31, 2007,  2006 and 2005, proceeds  from maturities  of  short-term

investments totaled $5,788, $61,690, and $9,100, respectively.

The cost of marketable securities sold is determined by the specific identification method  with any

realized gains or losses reflected in income. There were no realized  gains or  losses for  the periods
presented as the Company held all short-term investments  to maturity.

63

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies (Continued)

Short-term investments had the following maturities as  of December  31, 2007:

Maturities

Year 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years 2009 through 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years 2013 through 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$27,110
—
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$27,110

Short-term investments had the following maturities as  of December  31, 2006:

Maturities

Year 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years 2008 through 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years 2012 through 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$3,498
—
2,008
302

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,808

The Company has classified investments as short-term  since it maintains a  liquid portfolio of

investments that are available for current  operations.

Expendable Parts, Supplies and Fuel

Expendable parts, supplies and fuel inventories are valued at cost using the  first-in, first-out

method. An allowance for obsolescence has  been recorded based upon historical results and
management’s expectations of future  operations. Such inventories  are charged to expense as they are
used in operations.

Property and Equipment

Property and equipment are recorded at cost  and  depreciated  using  the straight-line method to

their estimated residual values over their estimated useful lives  as follows:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft
Flight Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment and leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . .

10 years
5-7 years
5-7 years

Aircraft and jet engines have an estimated average residual  value of 20% of original cost; other

categories of property and equipment are assumed to have no residual  value.

Aircraft under capital lease arrangements are  depreciated over  the shorter of the useful life of the

aircraft or remaining lease term.

64

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies (Continued)

Investment in joint venture

AFH, Inc., a wholly owned subsidiary  of Allegiant Travel Company,  entered into a joint venture
agreement with Orlando Sanford International,  Inc. (‘‘OSI’’) to handle certain fuel operations for  the
Orlando Sanford International Airport.  The  joint  venture,  which began operations in January 2007, is
responsible for the purchase and transport of jet fuel to a fuel farm facility owned  and operated by
OSI,  and for the sale of jet fuel to air  carriers. In addition, AFH, Inc. is responsible for  the
administrative functions for the joint  venture. The Company accounts  for  the 50% interest in  the joint
venture agreement under the equity method. AFH, Inc.’s  proportionate allocation of net  income  or loss
is reported in the Company’s consolidated  statement  of  income in other  income (expense) with
adjustment to recorded investment in the  Company’s  consolidated balance  sheet.

Capitalized Interest

Interest attributable to funds used to finance the  refurbishment  of aircraft  prior to revenue  service

is capitalized as an additional cost of the  related asset provided  the refurbishment is  extensive  or
requires an extended period of time  to  complete, generally longer than 90 days. Interest is  capitalized
at the Company’s average interest rate on long-term debt. Capitalization  of interest  ceases  when the
asset is  ready for service. For the years  ended December 31, 2007,  2006 and  2005, the Company
incurred interest expense of $5,523, $5,517 and $3,009, respectively,  net of capitalized interest of $0,
$31 and $59 in 2007, 2006 and 2005,  respectively.

Measurement of Impairment of Long-Lived Assets

The Company records impairment losses on  long-lived assets  used  in operations, consisting

principally of property and equipment,  when events or changes in  circumstances indicate, in
management’s judgment, that the assets  might be impaired and the undiscounted cash  flows  estimated
to be generated by those assets are less than the carrying amount of those  assets. Cash flow estimates
are based on historical results adjusted to reflect the Company’s best  estimate of  future market and
operating conditions. The net carrying  value of assets not recoverable is  reduced to fair value if lower
than carrying value. Estimates of fair  value  represent  the Company’s best estimate  based on  industry
trends  and reference to market rates and  transactions  and are subject  to change.

Revenue Recognition

Scheduled service revenue consists of passenger  revenue involving limited frequency nonstop flights

between our leisure destinations and  small cities  recognized when the travel-related  service  or
transportation is provided or when the  ticket  expires unused. Nonrefundable tickets expire on the date
of the intended flight, unless the date is extended by notification  from the customer in advance of  the
intended flight. Tickets sold, but not yet  used, as well as unexpired  credits, are included in air traffic
liability.

Fixed fee contract revenue consists largely of long  term agreements to provide  charter service on a

seasonal and ad hoc basis to affiliates of Harrah’s Entertainment Inc., Apple Vacations  West,  Inc. and
others. Fixed fee contract revenues are  recognized when the transportation is provided. Under certain

65

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies (Continued)

of the Company’s fixed fee contracts, if fuel exceeds a  predetermined  cost per gallon, reimbursements
are received from the customer and netted  against  fuel expense.

Ancillary revenue is generated from  the sale of hotel  rooms, rental cars, advance seat assignments,

in-flight products and other items. Revenues  from the sale of hotel rooms  and rental cars are
recognized at the time the room is occupied or  rental  car is utilized. The amount of revenues attributed
to each element of a bundled sale involving  hotel rooms and  rental cars in addition to airfare  is
determined in accordance with Emerging  Issues Task Force (‘‘EITF’’) No. 00-21, Revenue Arrangements
with Multiple Deliverables. The sale of hotel rooms, rental cars and other ancillary products are recorded
net of amounts paid to wholesale providers, travel agent commissions and credit card processing  fees in
accordance with EITF No. 99-19,  Reporting Revenue Gross As A Principal  Versus  Net As An Agent.
Revenues from change fees for charges imposed on  passengers  for  making changes to nonrefundable
tickets are recognized as they occur.  Revenues from the  Company’s  travel protection product for
unlimited changes to nonrefundable tickets  are recognized at the time of purchase.

Other revenue is generated from leased out aircraft and flight  equipment. Lease revenue  is

recognized on a straight-line basis over the lease term.

Concentration of Credit Risk

Services provided to affiliates of Harrah’s  Entertainment Inc. and Apple Vacations West, Inc.

separately did not exceed 10% of the  Company’s  consolidated revenue for  the year ended
December 31, 2007 and 2006, respectively. Services provided to affiliates of Harrah’s
Entertainment Inc. exceeded 10% of the  Company’s consolidated  revenue for the year ended
December 31, 2005. For the years ended  December 31, 2007, 2006 and 2005,  the Company’s contract
relationships with these third parties accounted for  8%, 11%  and 19% of consolidated revenues,
respectively.

Financial Instruments

The Company accounts for financial instruments  under Statement of Financial Accounting
Standards Board (‘‘SFAS’’) No. 133, Accounting For Derivative Instruments  and Hedging Activities, as
amended. Such instruments consist principally of  fuel  derivative contracts as described in Note 8—
Financial Instruments and Risk Management.

Maintenance and Repair Costs

Aircraft maintenance and repair costs. The Company accounts for maintenance activities under the
direct expense method. Under this method, maintenance and repair costs for owned and leased aircraft,
including major overhaul maintenance  costs,  are charged  to operating expenses as incurred.
Maintenance deposits paid to aircraft lessors  in  advance of the performance of major  maintenance
activities are recorded as prepaid maintenance  deposits, and then recognized as maintenance expense
when the underlying maintenance is performed.  These  deposits are calculated based on a performance
measure, such as flight hours or cycles,  and are  available for reimbursement to the Company upon the
completion of the maintenance of the leased aircraft. If there are sufficient funds  on deposit to

66

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies (Continued)

reimburse the Company for the invoices  initially  paid  by  the Company  for these maintenance events,
they are reimbursed to the Company  by the lessor. Under most of the Company’s  existing aircraft  lease
agreements, if the Company exercises the  option to purchase the aircraft and there are  excess
maintenance deposit balances at the  exercise date of the purchase option,  any excess  amounts  are
applied  to the purchase price as an additional down  payment. If at any point the  Company determines
it is not probable it will recover amounts retained  by  the lessor through future maintenance events,
such amounts are  expensed.

The maintenance deposits paid under  the Company’s  lease agreements do not transfer either  the

obligation to maintain the aircraft or  the cost risk associated  with the maintenance  activities to the
aircraft lessor. In addition, the Company maintains the right to select any third-party maintenance
provider. Therefore, the amounts paid as deposits are recorded on  the balance sheet and  then
recognized as maintenance expense when  the underlying maintenance is performed,  in accordance with
the Company’s maintenance accounting  policy. Maintenance deposits  totaled  $6.4 million and
$2.8 million as of December 31, 2007 and  2006, respectively. Any amounts that are not probable  of
being used to fund future maintenance expense  would be recognized as additional  aircraft lease  rentals.

In determining whether it is probable maintenance deposits  will be used to  fund  the cost of

maintenance events, the Company conducts the following analysis:

1) At the time of delivery of each aircraft under lease, the  Company evaluates  the aircraft’s

condition, including the airframe, the engines, the auxiliary power unit and the  landing gear.

2) The Company projects future usage of the  aircraft  during  the term of the  lease based on its

business and fleet plan.

3) The Company estimates the cost  of performing all  required maintenance  during the lease

term. These estimates are based on the extensive experience of the Company’s management
and industry available data, including historical fleet operating statistic reports published by
the Company’s engine manufacturer, Pratt & Whitney.

The Company has determined it is probable  that all  but an  immaterial amount of the  maintenance
deposits would be used to pay the expected  costs of maintenance events  during the  term of the aircraft
leases.

The Company reviews this asset (the maintenance deposits) for potential  impairment in the
preparation of its financial statements. Because  there have  been no  material  changes to the estimated
cost of expected maintenance events  during the remaining term  of the leases, no impairment charge
was recognized for the years ended December 31, 2007, 2006 or 2005.

Advertising Costs

Advertising costs are charged to expense in the  period incurred. Advertising expense  was  $4,948,

$3,426 and $1,893 for the years ended  December 31,  2007, 2006 and 2005,  respectively.

67

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies (Continued)

Earnings per Share

The following table sets forth the computation of net income  per  share, on a basic and diluted

basis  for  the  periods  indicated  (shares  and  dollars  in  thousands):

Year Ended December 31,

2007

2006(1)

2005(2)

Numerator:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$31,509

$ 8,740

$ 7,292

Denominator:
Weighted-average shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average effect of dilutive securities:
Redeemable convertible preferred shares . . . . . . . . . . . . . . . . . . . . . . . .
Employee stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock purchase warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,243

7,092

6,557

—
117
140
29

9,398
335
136
—

6,554
—
—
—

Adjusted weighted-average shares outstanding,  diluted . . . . . . . . . . . . . .

20,529

16,961

13,111

Net income per share, basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income per share, diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

1.56

1.53

$

$

1.23

0.52

$

$

1.11

0.56

(1) For 2006, the dilutive effect of common stock subject to unvested restricted  stock was not material.

(2) For 2005, the dilutive effect of common stock subject to outstanding options and warrants  to

purchase shares of common stock was not material.

Stock-Based Compensation

Effective January 1, 2006, the Company adopted the provisions of SFAS No. 123(R), Share-Based
Payments, requiring the compensation cost relating  to  share-based payment  transactions, be recognized
in the Company’s consolidated statements  of income. The cost is measured  at the grant  date, based on
the calculated fair value of the award using  the Black-Scholes option pricing model, and  is recognized
as an expense over the employee’s requisite service period (the vesting  period of the  equity award).
The Company adopted SFAS 123(R) using  the modified prospective method and  accordingly, financial
statement amounts for the prior periods  have not been restated to reflect the  fair value method of
recognizing compensation cost relating to stock options  issued in 2005.  The  Company’s stock-based
employee compensation plan is more  fully discussed in  Note 9—Employee Benefit Plans.

Prior to January 1, 2006, the Company  accounted  for share-based compensation to employees  in
accordance with Accounting Principles Board (‘‘APB’’) Opinion No.  25, Accounting for Stock Issued to
Employees, and related interpretations in accounting for  stock options. As such,  compensation expense
was recorded on the date of grant only  if  the current market price of the underlying stock exceeded the
exercise price. No compensation cost  has been recognized for stock option grants to employees in the
accompanying consolidated financial  statements for periods  prior to January  1, 2006, as all options

68

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies (Continued)

granted had an exercise price equal to  or  above  the market value of the underlying common  stock on
the date of grant.

The pro forma effects on net income and net income per share  for  all outstanding and unvested

stock options are as follows:

Year Ended
December  31,
2005

Net income as reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock option compensation expense determined under  fair value method . . . . . . . . . . . . .

$7,292
(228)

Pro forma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$7,064

Income per share—basic:
As reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pro forma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income per share—diluted:
As reported . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pro forma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1.11

$ 1.08

$ 0.56

$ 0.54

Accumulated Comprehensive Income

Comprehensive income is comprised of changes in  the fair value  of  short-term investments  and

marketable securities deemed to be available for sale  by  management.

Newly Issued Accounting Pronouncements

The Company adopted Financial Accounting Standards  Board (‘‘FASB’’) Interpretation No. 48,
Accounting for Uncertainty in Income  Taxes, an interpretation of FASB  Statement No. 109 (‘‘FIN 48’’),
effective January 1, 2007. FIN 48 clarifies  the accounting for uncertainty in income taxes recognized  in
financial statements and requires the impact of a  tax position to be recognized in the  financial
statements if that position does not meet a standard of more likely  than not of being sustained by the
taxing authority. The adoption of FIN  48  did not have a  material effect  on  the Company’s consolidated
financial position or results of operations.

In September 2006, the FASB issued  Statement of  Financial Accounting Standards (‘‘SFAS’’)

No. 157, Fair Value Measurements, SFAS 157, which clarifies the definition of fair value, establishes
guidelines for measuring fair value, and  expands  disclosures regarding  fair value measurements.
SFAS 157 does not require any new fair value  measurements and eliminates inconsistencies in guidance
found in various prior accounting pronouncements. SFAS 157 will  be  effective for  the Company on
January 1, 2008. On December 14, 2007,  the FASB  issued  proposed FASB  Staff Position  No.
FAS 157-b, Effective Date of SFAS 157 (‘‘Proposed FSP’’). The Proposed FSP would  amend SFAS  157,
to delay  the effective date of SFAS 157 for all nonfinancial  assets and nonfinancial liabilities, except

69

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

1. Summary of Significant Accounting Policies (Continued)

those that are recognized or disclosed at  fair value  in the financial  statements on a recurring basis  (at
least annually). The Proposed FSP defers the  effective date of  SFAS 157 to fiscal years beginning after
November 15, 2008, and interim periods within those fiscal years for items within the  scope of the
Proposed FSP. The Company does not expect the adoption of  SFAS 157  to have  a material effect on
the Company’s consolidated financial statements. The  Company has not yet determined  the effect on
the Company’s consolidated financial statements that  adoption  of SFAS 157  will have  for those items
within the scope of the Proposed FSP.

In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and
Financial Liabilities—Including an Amendment of FASB Statement No.  115. This statement permits, but
does not require, entities to measure  certain financial instruments and  other assets  and liabilities at fair
value on  an instrument-by-instrument  basis. Unrealized gains  and losses on items for which  the fair
value option has been elected should  be  recognized in earnings at each subsequent  reporting date.
SFAS 159 is effective for financial statements issued for fiscal years beginning  after November 15,  2007
and interim periods within those fiscal years, and cannot  be adopted early unless SFAS No.  157, Fair
Value Measurements, is also adopted. The Company does  not  expect adoption of SFAS 159  to  have a
material effect on the Company’s consolidated financial statements.

In December 2007, the FASB issued SFAS No.  141(R), Business Combinations (‘‘SFAS 141(R)’’),

which  replaces SFAS No. 141. SFAS  No.  141(R) establishes principles and requirements for  how an
acquirer recognizes and measures in  its  financial statements  the  identifiable assets acquired, the
liabilities assumed, any non-controlling  interest in the acquiree and the  goodwill acquired. The
Statement also establishes disclosure  requirements which will  enable users  to  evaluate the nature  and
financial effects of the business combination. SFAS 141(R) is effective for fiscal years beginning after
December 15, 2008. The Company has not  yet determined the effect  that the adoption of SFAS 141(R)
will have on the Company’s consolidated financial statements.

In December 2007, the FASB issued SFAS  No. 160, Noncontrolling Interests in Consolidated

Financial Statements—an amendment of  Accounting Research Bulletin No. 51 (‘‘SFAS 160’’), which
establishes accounting and reporting standards  for ownership interests in  subsidiaries  held by parties
other than the parent, the amount of  consolidated net income  attributable to the parent  and to the
noncontrolling interest, changes in a parent’s ownership interest  and  the  valuation of  retained
non-controlling equity investments when  a subsidiary  is deconsolidated.  The  Statement also  establishes
reporting requirements that provide  sufficient disclosures that  clearly identify  and distinguish  between
the interests of the parent and the interests of the  non-controlling owners. SFAS 160 is  effective for
fiscal years beginning after December  15, 2008. The Company  has not yet determined the effect that
the adoption of SFAS 160 will have on its consolidated  financial statements.

70

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

2. Property and Equipment

At December 31, 2007, the Company’s fleet consisted  of 35 MD80 series aircraft, 32 of which were
in revenue service. The Company owns  24 of  these aircraft while seven are subject to capital leases and
four  are subject to operating lease agreements. As  of December  31, 2006, the  Company’s fleet
consisted of 26 MD80 series aircraft,  24 of which  were  in revenue  service.

As of December 31,

2007

2006

Aircraft:

Owned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Under capital lease agreements . . . . . . . . . . . . . . . . . . . . .

$116,057
36,286

$ 88,886
28,561

Flight equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment and leasehold improvements . . . . . . . . . . . . . . . . .

152,343
45,697
7,039

117,447
29,063
3,537

Total property and equipment . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . . . . .

205,079
(33,909)

150,047
(18,833)

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . .

$171,170

$131,214

Depreciation and amortization expense for the years ended December 31,  2007, 2006 and 2005 was

$15,992, $10,584 and $5,088, respectively.

3. Accrued Liabilities

Accrued liabilities consist of the following:

Accrued aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued salaries, wages and benefits . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

563
146
7,441
5,024

$

255
177
4,142
5,674

Total accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$13,174

$10,248

As of December 31,

2007

2006

71

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

4. Long-Term Debt

Long-term debt, including capital lease obligations, consists of  the following:

Notes payable, secured by aircraft, interest at

8%, due at varying dates through
December 2010 . . . . . . . . . . . . . . . . . . . . . . .

Notes payable, secured by aircraft, interest at

As of December 31,
2007

As of December 31,
2006

$ 15,747

$ 20,736

8.5%, due November 2011 . . . . . . . . . . . . . . .

14,113

Notes payable, secured by aircraft, interest at

8%, due June 2011 . . . . . . . . . . . . . . . . . . . .

Notes payable, secured by aircraft, interest at

6%, due December 2010 . . . . . . . . . . . . . . . .
Note payable, secured by aircraft, interest at 9%,
due July 2008 . . . . . . . . . . . . . . . . . . . . . . . .
Note payable to related party, secured by various
assets, interest at 8% . . . . . . . . . . . . . . . . . . .
Other notes payable . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . .

Total long-term debt . . . . . . . . . . . . . . . . . . . . .
Less current maturities . . . . . . . . . . . . . . . . . . .

6,071

7,108

747

—
59
28,301

72,146
(18,196)

Long-term debt, net of current maturities . . . . .

$ 53,950

16,332

7,517

—

1,939

891
82
25,268

72,765
(14,888)

$ 57,877

Maturities of long-term debt and capital lease obligations, as of December  31, 2007, for the next

five years and thereafter, in aggregate,  are: 2008—$18,196; 2009—$21,088; 2010—$18,787;  2011—
$14,075; none in 2012 and none thereafter.

5. Capital and Operating Lease Obligations

Capital Leases

As of December 31, 2007, the Company was party  to  seven lease agreements  for aircraft which  are

classified as capital leases under the  provisions of SFAS No. 13, Accounting For Leases. The capital
lease agreements range from a term  of four to five years and the present value of the  minimum lease
payments exceed the fair market value  of the  aircraft at the inception of the lease. The carrying  value
of aircraft under capital lease arrangements  included in property and equipment  totaled  $31,422 and
$26,136 as of December 31, 2007 and 2006,  respectively. Amortization of  aircraft under capital lease
arrangements is included in depreciation  and amortization  expense.

Operating Leases

As of December 31, 2007, the Company was party  to  operating  lease agreements for four  aircraft

with terms extending through October  2011. During 2007, the Company entered into a forward

72

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

5. Capital and Operating Lease Obligations  (Continued)

purchase agreement on two aircraft currently operated  by  the Company  under an operating  lease
agreement. The purchases are expected to be consummated in  July 2008  and are  subject to customary
closing conditions. Purchase options are included in  the remaining two aircraft operating lease
agreements. Additionally, the Company leases office facilities,  airport and terminal  facilities  and office
equipment under operating lease arrangements with terms extending through  2018. The office  facilities
under lease include 58,000 square feet of office space to be constructed  in Las Vegas for  off-airport
operations. Expected completion of the facility is  as early as May 2008 and the  Company’s rent
obligations will commence upon occupancy. The lease  has a ten-year  term with two  five-year  renewal
options, but the Company has the right to terminate the lease  after seven years and the right to
purchase the building from the landlord after the  third year  of  the lease. The initial  base  rental is
approximately $1,300 per year and is subject to escalation. The Company  is also  responsible  for its
share of common area maintenance charges.

Airport and terminal facility leases are entered  into  with a variety of  local governments and other

third parties. These lease arrangements have a variety of terms and  conditions.  Leasehold
improvements made at these facilities are not material.

Total rental expense charged to operations for  aircraft and non-aircraft operating  leases for the

years ended December 31, 2007, 2006 and 2005 was $6,147,  $7,885 and $6,627, respectively.

At December 31, 2007, scheduled future minimum  lease payments under operating  leases with
initial or remaining noncancelable lease  terms in  excess  of  one year  and amounts due under capital
lease arrangements are as follows:

2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter

Capital
Leases

Operating
Leases

$ 4,673
$ 8,220
3,742
8,220
3,261
9,360
2,994
6,960
1,830
—
— 10,508

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

32,760

$27,008

Less: amount representing interest . . . . . . . . . . . . . . . . . . . . . .

Present value of future payments . . . . . . . . . . . . . . . . . . . . . . .
Less: current obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,459

28,301
6,241

Long-term obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$22,060

6. Income Taxes

Prior to May 2004, the Company elected  to  be  taxed under the provisions of Subchapter S of the

Internal Revenue Code wherein the taxable income or  loss of  the  Company was included in the  income
tax returns of the shareholders. In May 2004,  the Company reorganized as a limited liability company

73

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

6. Income Taxes (Continued)

and was therefore taxed as a partnership for  federal income tax purposes until the reorganization into a
corporation effected at the time of the  Company’s initial  public  offering  in December  2006. Because
the Company did not pay corporate federal income tax at the entity level on its  taxable income, no
provision  for federal income taxes is  reflected in  the accompanying financial  statements  for these
periods. A provision for state income taxes  has been included in the  financial statements for  each of
the three years ended December 31, 2007, 2006  and 2005,  as the Company was also  subject to tax  at
the entity level in certain states in which  it operates. Deferred income taxes for  such states are not
material. In addition, the provision for  income  taxes for  the year ended December 31, 2006 includes a
tax accrual for recognition of net deferred tax liabilities upon C-corporation conversion.

After the reorganization, the Company  accounts for taxes in accordance with  Statement of

Financial Accounting Standard No. 109, Accounting for Income Taxes (‘‘SFAS 109’’) which requires the
recognition of tax benefits or expense on  the temporary differences between  the financial reporting and
tax bases of its assets and liabilities.

The components of the provision (benefit) for income taxes are as follows:

Year Ended
December 31,
2007

Year Ended
December 31,
2006

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$10,903
1,150

Total current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,053

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,192
951

7,143

Tax  provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,196

Recognition of net deferred tax liability upon

C-corporation conversion . . . . . . . . . . . . . . . . . . . . . . .

—

Total income tax provision . . . . . . . . . . . . . . . . . . . . . . .

$19,196

$ 664
95

759

(103)
(5)

(108)

651

6,425

$7,076

The Company recorded $2.1 million  and $0 million as  an increase to contributed  capital for  certain

tax benefits from employee share-based compensation for the years ended December 31,  2007 and
2006, respectively.

74

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

6. Income Taxes (Continued)

Reconciliation of the statutory income  tax  rate (35% for 2007  and 34% for  2006)  and the

Company’s effective tax rate for 2007 and from the  C  corporation conversion date through
December 31, 2006 are as follows:

Year Ended
December 31,
2007

Period from
December 13–
December 31,
2006

Statutory federal rate . . . . . . . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal income tax benefit . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognition of net deferred tax liability upon

35.0%
2.7%
0.2%

C-Corporation conversion . . . . . . . . . . . . . . . . . . . . . .

—

Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37.9%

34.0%
1.1%
0.5%

388.7%

424.3%

The major components of the Company’s  net deferred tax assets and liabilities are as  follows:

At December 31, 2007

At December 31, 2006

Assets

Liabilities

Assets

Liabilities

Current:

Accrued Vacation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued bonus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued property taxes . . . . . . . . . . . . . . . . . . . . . . . . .
Fuel hedge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Noncurrent:

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total noncurrent:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

402
2,065
—
400
306
—
170

3,343

1,337
244

1,581

$

$

— $
—
(3,768)
—
—
(31)
—

222
914
—
97
154
578
226

(3,799)

2,191

(14,746)
—
—

(14,746)

—
1,349
—

1,349

—
—
(1,954)
—
—
—
—

(1,954)

(7,905)
—
—

(7,905)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,924

$(18,545) $ 3,540

$ (9,859)

The Company paid corporate income  taxes, net of refunds, of $16,685 in 2007 and  LLC state

income taxes, net of refunds, of $63 in 2006.

For the year ended December 31, 2007,  the Company did not  have any  material unrecognized tax
benefits and there was no material effect  on the Company’s financial condition or  results of operation
as a result of implementing FIN 48. The  Company estimates that  the unrecognized  tax benefit  will  not
change significantly within the next twelve  months.  The Company’s policy is  to  recognize interest and

75

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

6. Income Taxes (Continued)

penalties accrued on any unrecognized tax benefits as  a component of income tax expense.  There is no
significant accrued interest at December  31, 2007.  No  penalties  were accrued at December 31,  2007.

The Company (or its predecessor entities) is no longer  subject to U.S. Federal  income  tax
examinations for years before 2004. Various state and  local tax returns remain  open to examination.
The Company believes that any potential  assessment would  be  immaterial.

7. Related Party Transactions

The facility which houses the Company’s Las Vegas,  Nevada corporate headquarters was owned

through April 2005 by an entity in which  the Company’s Chief  Executive  Officer and another Director
are principals. The Company made rent  expense payments of $117 to the  related party for the year
ended December 31, 2005 while under ownership  by  the entity.

The Company utilizes software developed and maintained by a corporation owned by the

Company’s founder and former Chief  Executive Officer and Chairman of the Board. System
development and maintenance expenses  for the years ended December 31, 2007,  2006 and 2005 totaled
$866, $490 and $285, respectively.

The Company periodically utilizes private  aircraft  owned by a  corporation principally  owned by the
Company’s Chief Executive Officer and another  Director for the time-sensitive  delivery of aircraft parts
and other critical travel situations. During  2006, there were expenses of $81 incurred by the  Company
as a result of this use of the private aircraft.

For administrative reasons, the Company arranged  for the payment of salaries and  benefits for
executive officers and other management bonuses through Flynn  Gallagher Associates, of which  the
Chief Executive Officer and another  Director are owners and principals. The Company  reimbursed
Flynn Gallagher Associates for the actual cost paid by it  for  the benefit of these employees. During
2006, the total amount paid by the Company under this arrangement was  approximately  $793. This
arrangement for salaries and benefits  for these executive officers  was discontinued as  of the end of
2006.

The Company had notes payable to its Chief Executive  Officer totaling $891 and $1,735 as  of
December 31, 2006 and 2005, respectively. This debt was repaid in full in January 2007. See  Note 4—
Long Term Debt.

In June 2006, the Company purchased an MD83 aircraft from an  entity in which  the Chief

Executive Officer and another Director  are principals. The purchase price of $3,525 was paid  directly to
a secured lender, and none of the proceeds were paid to the entity  with which the  Company’s Chief
Executive Officer and Director are principals.

In May 2007, the Company entered into a lease  agreement under which it will  move all of its Las

Vegas operations into a single premise owned by a  partnership in which the Chief Executive  Officer,
two Directors and one other officer own  significant interests  as limited partners. The Company expects
to occupy the new office space as early as  May 2008.  The lease agreement has a ten year term  with
base rental beginning at the rate of $1,300 per year.  The disinterested members of  the Company’s

76

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

7. Related Party Transactions (Continued)

board and audit committee have determined that the  terms are at least favorable as the  Company
could receive in an arms’ length transaction.

As the Company’s predecessor was a limited liability company, the members were taxed  on the

income earned by the Company until  the reorganization into a  corporation. The Company  made
distributions to its members to enable  them to pay their respective income taxes. These distributions
are reflected in the statements of cash  flows and  statements of stockholders’ equity. The Company
made distributions to its members of  $5,000 for the  year  ended December  31, 2006 and received $1,414
from its members for December 31, 2007 as  a result  of  the true-up of tax payments for the
reorganization.

8. Financial Instruments and Risk Management

Fuel Price Risk Management

Airline operations are inherently dependent upon energy, and are therefore impacted by changes

in jet fuel prices. Aircraft fuel expense represented approximately 48.1%, 46.0%  and 42.4%, of the
Company’s operating expenses for the  years  ended December 31, 2007,  2006 and  2005, respectively.
The Company endeavors to acquire jet  fuel at the lowest possible cost. To manage a  portion of the
aircraft fuel price risk, the Company from time to time uses jet fuel and heating  oil option contracts  or
swap agreements. The Company does not purchase or hold any derivative financial instruments for
trading purposes.

The Company’s derivatives have historically not qualified as  hedges  for financial reporting

purposes  in accordance with SFAS No.  133, Accounting for Derivative Instruments and Hedging Activities.
Accordingly, changes in the fair value  of such derivative contracts, which amounted to a  gain of $2,613,
loss of $4,193 and a gain of $612 in years 2007,  2006 and 2005, respectively, were  recorded as a
‘‘(Gain)/loss on fuel derivatives, net’’ within other income (expense) in the  accompanying consolidated
statements of income. These amounts include both realized gains and losses  and mark-to-market
adjustments of the fair value of the derivative instruments  at the  end of each period. The fair  value of
hedge contracts amounted to $81 and  ($1,622) as of December 31, 2007  and 2006,  respectively, and was
recorded  in ‘‘Accrued liabilities’’ and  ‘‘Other current assets’’ in  the accompanying  consolidated  balance
sheets.

As of December 31, 2007, the Company had derivative instruments on  2% of its projected

2008 fuel consumption.

Debt

The Company’s debt with a carrying  value of  $43,845 and $47,497 as  of  December 31,  2007 and

2006 respectively, approximates fair value.  These fair value estimates were based on the  discounted
amount of future cash flows using the  Company’s current incremental  rate of borrowing for  similar
liabilities.

77

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

8. Financial Instruments and Risk Management (Continued)

Other  Financial Instruments

The carrying amounts of cash, cash equivalents, restricted cash, accounts  receivable and  accounts

payable approximate fair value due to  their short  term nature.

9. Employee Benefit Plans

401(k) Plan

The Company has a defined contribution plan covering  substantially  all eligible employees.  Under

the Plan, employees may contribute up to 18% of their eligible  annual compensation with the Company
matching up to 3% of eligible employee  wages. Employees  generally vest in matching contributions
ratably over five years. The Company  recognized expense  under this plan  of $542, $445,  and $263  for
the years ended December 31, 2007,  2006  and 2005, respectively.

Stock-based Employee Compensation

In February 2005, the Company adopted a share option  program  (the ‘‘Share Option  Program’’)

granting key employees the option to purchase  shares of  the Company’s common  stock.  Under  the
plan,  the Company reserved an aggregate of 500,000 shares of common stock for issuance pursuant to
the exercise of options. The options are  granted at exercise prices  that approximate fair market value
as of  the grant date. The options vest ratably over  the term specified in the option agreement, typically
three years, and have a contractual life of 10  years.

In April 2006, Allegiant Travel Company’s Board of Directors adopted,  and the  stockholders

approved, a Long-Term Incentive Plan (the ‘‘2006 Plan’’). Upon the merger of Allegiant Travel
Company, LLC into Allegiant Travel Company (a Nevada corporation) immediately prior to the
Company’s initial public offering, all outstanding options  under the  Share  Option Program  were
transferred to the 2006 Plan and no  further option grants  may  be  made  under the Share Option
Program. The transferred options will continue to be governed by  their existing terms,  unless the
Company’s compensation committee elects to extend one  or  more features of the 2006  Plan to those
options. The Company has reserved  3,000,000 shares  of common stock for issuance of stock-based
awards to certain officers, directors, employees,  and  consultants  of the Company under the  2006 Plan.
Such shares include the 500,000 shares  that were  transferred  from  the Share Option Program.

For the years ended December 31, 2007  and  2006, the Company recorded $1,006 and $385,

respectively, of compensation expense in  the consolidated  statements of income related  to  stock  options
and restricted stock. As of December  31, 2007, there  was $1,218 of unrecognized compensation cost,
net of estimated forfeitures of 2.0%, related to nonvested  stock  options and there was $1,549 of
unrecognized compensation cost, net  of  estimated forfeitures  of  5.0%,  related  to  nonvested  restricted
stock granted under the 2006 Plan. The cost is expected to be recognized over a weighted-average
period of 3.92 years and 2.75 years, respectively.

78

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

9. Employee Benefit Plans (Continued)

Stock Options

The fair value of options granted was  estimated  as of the  grant date  using  the Black-Scholes

option-pricing model with weighted average  assumptions noted  in the following table. Expected
volatilities are based on the historical  volatilities from publicly traded airline companies of the
Company’s peer group due to the Company’s  lack of historical information. The risk-free interest  rate
for periods equal to the expected term of  the stock option is based on  a blended historical rate using
Federal Reserve rates for U.S. Treasury  securities.

2007

2006

2005

Weighted-average volatility . . . . . . . . . . . . . . . . . . . . .
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . .
Risk-free rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividends . . . . . . . . . . . . . . . . . . . . . . . . . . .

5

32.80% 57.20% 60.36%
6
4.30% 4.97% 3.83%
—

—

—

6

A summary of option activity under the 2006 Plan as of  December 31,  2007, and changes during

the year then ended is presented below:

Outstanding at January 1, 2007 . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . .

Weighted
Average
Remaining
Contractual
Life (Years)

Aggregate
Intrinsic
Value

Weighted
Average
Exercise
Price

$ 4.66
$36.97
$ 3.74
$ 3.50

Options

414,000
80,000
(204,633)
(3,000)

Outstanding at December 31, 2007 . . .

286,367

$14.35

Exercisable at December 31, 2007 . . . .

58,034

$ 5.59

7.15

7.37

$5,093,884

$1,540,517

The weighted average fair value of options granted during the years ended  December 31, 2007,

2006, and 2005 was $13.52, $7.63, and $2.13, respectively. During the year ended December 31, 2007,
the total intrinsic value of options exercised was $5,763. Cash received from option exercises for the
year ended December 31, 2007 was $764. The actual tax  benefit realized  for the  tax deductions from
these option exercises totaled $2,145. No  options  were exercised in 2006  or 2005.

Restricted Stock Awards

In December 2006, the Company issued  100,000 shares  of  restricted stock under the 2006

Long-Term Incentive Plan which have been allocated as  of the  date of the initial public offering among
employees at the manager level and  below.

79

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

9. Employee Benefit Plans (Continued)

A summary of the status of the Company’s  nonvested restricted stock grants  during  the year ended

December 31, 2007 is presented below:

Nonvested at January 1, 2007 . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

100,000
22,200
(29,354)
(12,370)

Nonvested at December 31, 2007 . . . . . . . . . . . . . . . . . . . . . .

80,476

Weighted
Average
Grant Date
Fair Value

$18.00
$30.91
$18.00
$18.00

$21.56

The total fair value of restricted stock vested during the year ended  December 31,  2007, was $959.
The actual tax benefit realized for the  tax deductions  from the restricted  stock vested  totaled $357. No
restricted stock vested during 2006 or 2005.

10. Stockholders’ Equity

In December 2006, the Company completed its initial public offering of  common  stock.

5,750,000 shares were issued at $18.00  per  share resulting in net proceeds of approximately $94,500.

On December 13, 2006, simultaneously with  the Company’s initial public offering,  certain  of the

Company’s shareholders sold 1,750,000 shares  of  common stock to Par Investment Partners,  L.P.
(‘‘PAR’’). At that time, the Company agreed  to  register  the shares purchased by PAR  for resale.
A registration statement for these shares was declared effective on April  26, 2007.

On  May  24,  2007,  the  Company  sold  155,714  shares  in  a  secondary  public  offering.  In  conjunction

with the secondary public offering, on  June 13, 2007,  the underwriters  exercised their overallotment
option to purchase an additional 592,000  shares from  the Company.  The  Company received
approximately $22,300 in net proceeds  from  the sale  of  its  shares in  this offering.

11. Redeemable Convertible Preferred Shares

In May 2005, the Company authorized the  issuance  of  up to 9,885,000  shares of redeemable

convertible preferred shares of which  8,635,000 were designated as Series A Convertible Preferred
Shares and 1,250,000 were designated  as Series B Convertible Preferred  Shares  (the ‘‘Preferred
Shares’’). In May 2005, the Company  completed a private placement  offering  in which all authorized
Series A shares were issued at $4.00  per share for total proceeds to the Company of  $34,540.
Concurrently, all authorized Series B Convertible  Preferred  Shares  were issued  at $4.00  per  share to
the Company’s Chief Executive Officer in exchange for the cancellation of $5,000 in outstanding  debt.
Expenses of the offering totaled $1,360.  In  connection with the issuance of the Series A  Convertible
Preferred Shares, the placement agent was issued 162,500 warrants  to  acquire the Company’s  common
shares at $4.40 per share as part of the  consideration for services provided.  The warrants are
exercisable through May 5, 2010. The  share purchase warrant agreement  includes anti-dilution

80

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

11. Redeemable Convertible Preferred Shares  (Continued)

provisions and piggyback registration rights in the event of a primary or secondary registration of  any
class of securities as defined. The warrants were valued  at approximately $329 at the date of grant
using the Black-Scholes valuation method based on  the following assumptions: no  dividend  yield;  an
expected life of 5 years; risk-free interest rate of 3.93%; and  volatility of 60%.

The Series A and Series B Convertible Preferred Shares had no stated  dividend  rate, had voting
rights similar to common shares and  could be converted into common shares at  any time, at the option
of the holder. Upon the consummation of the Company’s initial  public offering, the outstanding
Series A and Series B Convertible Preferred Shares  were automatically converted into common shares
on a 0.76 to 1 basis. The Series A and  Series B Convertible  Preferred Shares had  redemption rights
which  were to have become effective in  May  2010. The redemption value was the greater of the
Liquidation Value (defined as $4.00 per share) or  the Redemption Value (defined as the  market  value
of the shares as agreed upon between the  Company and the holders  of  the Convertible Preferred
Shares at the time of redemption).

12. Quarterly Financial Data (Unaudited)

Quarterly results of operations for the years ended December 31, 2007  and  2006 are summarized

below.

2007

Operating revenues . . . . . . .
Operating income . . . . . . . .
Net income . . . . . . . . . . . . .
Earnings per share
Basic . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . .

2006

Operating revenues . . . . . . .
Operating income . . . . . . . .
Net income (loss) . . . . . . . .
Earnings (loss) per share
Basic . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . .

March 31

June 30

September 30

December  31

$ 84,349
14,301
9,747

$ 88,941
14,158
9,976

$ 86,327
9,543
7,015

$100,956
6,058
4,771

0.49
0.48

0.50
0.49

0.34
0.34

0.23
0.23

$ 59,634
7,419
6,833

$ 59,669
4,873
4,703

$ 60,911
2,891
(1,250)

$ 63,136
7,370
(1,546)

1.06
0.42

0.73
0.28

(0.19)
(0.19)

(0.17)
(0.17)

The sum of the quarterly earnings per share amounts does not equal the  annual amount reported

since per share amounts are computed  independently  for each quarter and for the full year based  on
respective weighted-average common shares outstanding  and other dilutive potential common shares.

13. Commitments and Contingencies

The National Transportation Safety Board  has not yet released its report  on its investigation of the

nose landing gear failure the Company had at the Orlando Sanford  International Airport in March

81

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2007,  2006 and 2005

(Dollars in thousands except share and per share amounts)

13. Commitments and Contingencies  (Continued)

2007. Although no claims relating to  this event have  been made against the Company to date, it  could
be subject to claims in the future. The Company believes  any such claims would be covered by its
insurance policies in effect.

The Company is subject to certain legal and administrative actions which management considers

routine to its business activities. Management believes  after consultation  with legal  counsel,  the
ultimate outcome of any pending legal  matters will not have a material adverse impact on the
Company’s financial position, liquidity  or results of operations.

The Company has a commitment to  purchase  two  seller-financed MD-88 aircraft for expected
placement into its operating fleet by the end  of the second quarter  of  2008. The Company  has entered
into forward purchase agreements on  two aircraft under operating  leases  that expire in 2008. These
aircraft under forward purchase agreements are expected to be purchased at the  end of the operating
lease term in July 2008 subject to customary  closing  conditions.

14. Subsequent Events

In January 2008, the Board of Directors authorized a share  repurchase program  to  acquire through

open market purchases up to $25,000  of the  Company’s common stock. As of February 26,  2008, the
Company has repurchased 411,600 shares of the  Company’s common stock through  open market
purchases at an average cost of $28.68  per share for  a total expenditure of $11,805.

In February 2008, the Company took  delivery  of  one MD-88 aircraft which the Company had  a

commitment  to  purchase  with  seller  financing.  The  Company  made  a  cash  payment  for  the
non-financed  portion  of  the  purchase  price.

82

Item 9. Changes in and Disagreements with Accountants  on Accounting  and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

Evaluation of disclosure controls and procedures. As of the end of the period covered by this

report, under the supervision and with the participation of our  management, including our  chief
executive officer (‘‘CEO’’) and chief  financial officer (‘‘CFO’’),  we evaluated the  design and operation
of our disclosure controls and procedures  (as defined in Rules  13a-15(e) and  15d-15(e) of the
Securities Exchange Act of 1934, as amended, or the  ‘‘Exchange Act’’).  Based on  this  evaluation, our
management, including our CEO and  CFO,  has concluded that our disclosure controls  and procedures
are designed, and are effective, to give  reasonable  assurance that  the  information  we are  required to
disclose is recorded, processed, summarized and reported within the time  periods  specified in the
SEC’s rules and forms. Based upon this evaluation,  the CEO and CFO concluded that our disclosure
controls and procedures are effective in providing  reasonable  assurance that information required to  be
disclosed in our reports filed with or  submitted to the SEC under the Exchange  Act is accumulated  and
communicated to management, including  the CEO and CFO, as appropriate  to  allow  timely  decisions
regarding required disclosure.

Management’s Annual Report on Internal Control over  Financial Reporting. Our management is

responsible for establishing and maintaining  adequate internal control  over  financial  reporting, as
defined in Rules 13a-15(f) and 15d-15(f)  of the  Securities Exchange Act  of 1934. Our internal  control
over financial reporting is designed to  provide  reasonable  assurance regarding the reliability of financial
reporting and the preparation of financial  statements for external purposes  in accordance with  generally
accepted accounting principles and includes those policies and procedures that:

1)

2)

3)

pertain to the maintenance of records that in reasonable detail accurately  and fairly reflect the
transactions and dispositions of our assets;

provide reasonable assurance that transactions  are recorded as  necessary to permit
preparation of financial statements in accordance with generally accepted accounting
principles, and that our receipts and expenditures are being made only in  accordance  with
authorizations of our management and directors; and

provide reasonable assurance regarding prevention  or timely  detection of unauthorized
acquisition, use or  disposition of our assets  that could  have a material  effect  on the financial
statements.

The effectiveness of our or any system of controls and  procedures  is subject to certain  limitations,

including the exercise of judgment in  designing,  implementing  and  evaluating  the controls and
procedures, the assumptions used in identifying the likelihood  of  future events,  and the  inability to
eliminate misconduct completely. Our  management,  including our  CEO  and CFO, does not expect  that
our  disclosure controls and procedures or our internal controls will prevent  all  errors  and all fraud. A
control system, no matter how well designed  and  operated, can  provide only reasonable, not absolute,
assurance that the  objectives of the control system are met. Further, the design of  a control system
must reflect the fact that there are resource  constraints, and the benefits of controls must be
considered relative to their costs. Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance that all control issues and instances  of fraud, if
any, within our company have been detected.

Our management has assessed the effectiveness  of  our  internal control over financial reporting as

of December 31, 2007. In making this assessment, our management  used  the criteria  set forth by the
Committee of Sponsoring Organizations  of  the Treadway  Commission (‘‘COSO’’)  in Internal Control-
Integrated Framework. Based on our assessment, management has concluded  that,  as of December 31,
2007, our internal  control over financial reporting was effective based on those criteria.

83

Ernst & Young, LLP, the independent registered public accounting firm  who audited  our
consolidated financial statements included in  this  Form 10-K, has issued  a  report on  the Company’s
internal  control  over  financial  reporting,  which  is  included  herein.

Changes in internal controls. There were no changes in our internal control over financial
reporting that occurred during the fourth  quarter of our year  ended December 31, 2007,  that  have
materially affected, or are reasonably  likely to materially  affect,  our internal control over financial
reporting.

Item 9B. Other Information

Not applicable.

Item 10. Directors, Executive Officers, and  Corporate Governance

PART III

The information required by this Item  is incorporated herein  by reference to the data under the
headings ‘‘ELECTION OF DIRECTORS,’’ ‘‘EXECUTIVE OFFICERS’’ and ‘‘Section 16(a) Beneficial
Ownership Reporting Compliance’’ in the  Proxy Statement to be used in  connection with  the
solicitation of proxies for our annual meeting of stockholders to be held May 16,  2008, which  Proxy
Statement is to be filed with the Commission.

Item 11. Executive Compensation

The information required by this Item  is incorporated herein  by reference to the data under the

headings ‘‘EXECUTIVE COMPENSATION’’ and ‘‘REPORT OF THE COMPENSATION
COMMITTEE’’ in the Proxy Statement  to be used in connection with  the solicitation  of proxies for our
annual meeting of stockholders to be held May 16, 2008,  which Proxy Statement is to be filed with  the
Commission.

Item 12. Security Ownership of Certain Beneficial Owners  and  Management and Related

Stockholder Matters

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘STOCK OWNERSHIP’’ in the  Proxy Statement  to  be  used  in connection with the solicitation
of proxies for our annual meeting of  stockholders to be held May 16,  2008, which  Proxy Statement is to
be filed with the Commission. The information required  by this item with respect to securities
authorized for issuance under our equity  compensation plans is included in Part II,  Item 5 of this
Annual Report on Form 10-K.

Item 13. Certain Relationships and Related Transactions, and Director  Independence

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘RELATED PARTY TRANSACTIONS’’  and  ‘‘Director Independence’’  in the Proxy Statement
to be used in connection with the solicitation  of  proxies for our annual meeting of stockholders to be
held May 16, 2008, which Proxy Statement  is to be filed  with the  Commission.

Item 14. Principal Accountant’s Fees and Services

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘PRINCIPAL ACCOUNTANT FEES AND SERVICES’’ in  the Proxy Statement to be used in
connection with the solicitation of proxies  for our  annual meeting  of stockholders  to  be  held May  16,
2008, which Proxy Statement is to be  filed with the  Commission.

84

Item 15. Exhibits and Financial Statement Schedules

PART IV

1.

Financial Statements and Supplementary  Data. The following consolidated financial
statements of the Company are included  in  Item 8  of this  report:

Reports of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Income
Consolidated Statements of Stockholders’ Equity

and Comprehensive Income

Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

2.

3.

Financial Statement Schedules. Schedules  are not submitted  because they are not
required or are not applicable, or the required information is shown in  the consolidated
financial statements or notes thereto.

Exhibits. The Exhibits listed below  are filed or  incorporated by reference as part  of this
Form 10-K. Where so indicated by footnote, exhibits which were previously filed are
incorporated by reference.

Articles of Incorporation of Allegiant Travel  Company.

Description

Bylaws of Allegiant Travel Company (incorporated by reference to Exhibit 3.1 to the
Quarterly Report on Form 10-Q filed with the Commission  on November  13, 2007).

Specimen Stock Certificate (incorporated by reference to Exhibit 3.3 to the  Form 8-A filed
with the Commission on November 22, 2006).

Amended and Restated Investors Agreement dated as  of December 13, 2006,  between
Allegiant Travel Company, LLC and the  investors named therein (incorporated by reference
to Exhibit 10.3 to the Form S-1 filed with the Commission on February 9, 2007).

Form of Merger Agreement between  Allegiant  Travel Company,  LLC and Allegiant
Travel Company

Form of Tax Indemnification  Agreement  between Allegiant Travel Company and members of
Allegiant Travel Company, LLC

2006 Long-Term Incentive Plan(1)

Allegiant Air 401(k) Retirement  Plan(1)

Form of Indemnification Agreement

Aircraft Purchase Agreement  dated as of June  8, 2006, between  Allegiant  Air, LLC and
PCG Acquisition II, Inc.

Air Transportation Charter Agreement dated  March 21, 2003,  between Allegiant Air, Inc. and
Harrah’s Laughlin, Inc. and amendments  thereto(2)

Air Transportation Charter Agreement dated  March 21, 2003,  between Allegiant Air, Inc. and
Harrah’s Operating Company, Inc. and amendments thereto(2)

Exhibit
Number

3.1*

3.2

3.3

10.1

10.2*

10.3*

10.4*

10.5*

10.6*

10.7*

10.8*

10.9*

10.10* Airport Operating Permit between Allegiant Air,  Inc.  and Clark  County Department of

Aviation dated April 14, 2003.

85

Exhibit
Number

10.11*

Permanent Software License Agreement between  Allegiant Air, Inc. and CMS Solutions, Inc.
dated August 1, 2001.

Description

10.12* Memorandum of Understanding  between Allegiant Air, LLC and Sanford Airport Authority

dated March 4, 2005.

10.13* Employment Agreement dated  July 31, 2006, between Allegiant  Travel  Company and

M. Ponder Harrison.(1)

10.14* Employment Agreement dated  July 31, 2006, between Allegiant  Travel  Company and

Andrew C. Levy.(1)

10.15* Employment Agreement dated  July 31, 2006, between Allegiant  Travel  Company and

Michael P. Baxter.(1)

10.16* Maintenance General Terms  Agreement  dated March 2006 between  Allegiant  Air,  LLC and

American Airlines, Inc.(2)

10.17*

Stock Purchase Agreement  dated November 20, 2006, among  the Company, Allegiant Travel
Company, LLC, PAR Investment Partners, L.P. and certain selling stockholders named therein.

10.18

10.19

10.20

10.21

21.1

23.1

24.1

31.1

31.2

32

Air  Transportation  Charter  Agreement  dated  October  3,  2007,  between  Allegiant  Air,  LLC
and  Harrah’s Operating Company Memphis, LLC(3)

Lease dated May 1, 2007, between Allegiant Air, LLC and Windmill Durango Office,  LLC
(incorporated by reference to Exhibit 10.22 to the  Form S-1 registration statement filed with
the Commission on May 16, 2007).

Terminalling Agreement between AFH, Inc.  and Kinder  Morgan Liquids Terminals, LLC
(incorporated by reference to Exhibit 10.23 to the  Post-Effective Amendment  No. 1 to
Form S-1 registration statement filed with the  Commission on  June 25, 2007).

Shipper’s Agreement between  AFH, Inc. and Central Florida Pipeline, LLC (incorporated  by
reference to Exhibit 10.24 to the Post-Effective Amendment  No. 1  to  Form  S-1 registration
statement filed with the Commission  on June 25, 2007).

List of Subsidiaries

Consent of Ernst & Young LLP.

Powers of Attorney (on signature page)

Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

Section 1350 Certifications

*

Incorporated by reference to Exhibits  filed with  Registration Statement #333-134145  filed by
Allegiant Travel Company with the Commission  and amendments thereto.

(1) Management contract or compensation plan or agreement  required to be filed as  an Exhibit to this

Report on Form 10-K pursuant to Item 15(b) of Form 10-K.

(2) Portions of the indicated document  have been omitted  pursuant to the grant of confidential

treatment and the documents indicated have  been filed separately with  the Commission  as
required by Rule 406.

(3) Portions of the indicated document  have been omitted  pursuant to a request for confidential

treatment and the document indicated has  been filed separately with  the Commission as required
by Rule  24b-2 of the Securities Exchange Act of 1934,  as amended.

* * * * * *

86

Pursuant to the requirements of Section 13  or 15(d) of the Securities Exchange Act of  1934, the

registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized in the City of Las Vegas, State  of  Nevada on March 10,  2008.

Signatures

ALLEGIANT TRAVEL COMPANY

By:

/s/ MAURICE J. GALLAGHER, JR.

MAURICE J. GALLAGHER, JR.
Chief Executive Officer and
Chairman of the Board

POWERS OF ATTORNEY

Each  person whose signature appears below  hereby  appoints Maurice J. Gallagher, Jr. and  Andrew

C. Levy, and both of them, either of whom  may  act without the joinder  of the other, as his true and
lawful attorneys-in-fact and agent, with full power  of substitution and resubstitution, for him  and in his
name, place and stead, in any and all capacities,  to  sign any and all amendments  to  this Annual Report
on Form 10-K, and to file the same,  with all  exhibits thereto and all  other documents in connection
therewith, with the Commission, granting  unto said attorneys-in-fact and agents full power and
authority to perform each and every act and thing appropriate or necessary to be done, as fully and for
all intents and purposes as he might  or  could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents or their  substitute  or substitutes may lawfully do or cause to be done  by
virtue  hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has  been signed

below by the following persons on behalf of the Registrant and in the  capacities and on the  dates
indicated.

Signature

Title

Date

/s/ MAURICE J. GALLAGHER, JR.

Maurice J. Gallagher, Jr.

Chief Executive Officer and Director
(Principal Executive Officer)

March  10,  2008

/s/ ANDREW C. LEVY

Andrew C. Levy

/s/ TIMOTHY P. FLYNN

Timothy P. Flynn

/s/ A. MAURICE MASON

A. Maurice Mason

/s/ ROBERT L.  PRIDDY

Robert L. Priddy

John Redmond

Chief Financial Officer
(Principal Financial Officer)

Director

Director

Director

Director

87

March  10,  2008

March  10,  2008

March  10,  2008

March  10,  2008

March 

, 2008

The following exhibits are filed as part of this report.

INDEX TO EXHIBITS

Exhibit
Number

10.18

21.1
23.1
24.1
31.1
31.2
32

Description

Air Transportation Charter Agreement dated October 3,  2007, between Allegiant Air, LLC
and Harrah’s Operating Company Memphis, LLC(1)
List of Subsidiaries
Consent of Ernst & Young LLP,  independent registered  public  accounting  firm
Power of Attorney (included  on signature page  hereto).
Rule 13a-14(a)/15d-14(a) Certification  of  Chief  Executive Officer
Rule 13a-14(a)/15d-14(a) Certification  of  Chief  Financial  Officer
Section 1350 Certifications

(1) Portions of the indicated document  have been omitted  pursuant to a request for confidential

treatment and the document indicated has  been filed separately with  the Commission as required
by Rule  24b-2 of the Securities Exchange Act of 1934,  as amended.

88

Allegiant Air  -  2007 Annual Report Cover -  FLAT SIZE: 16.5x10.75” - no bleed - b/w - APRIL08