Quarterlytics / Industrials / Airlines, Airports & Air Services / Allegiant Travel Company / FY2008 Annual Report

Allegiant Travel Company
Annual Report 2008

ALGT · NASDAQ Industrials
Claim this profile
Ticker ALGT
Exchange NASDAQ
Sector Industrials
Industry Airlines, Airports & Air Services
Employees 6057
← All annual reports
FY2008 Annual Report · Allegiant Travel Company
Loading PDF…
May, 2009 

Dear Shareholder, 

Your company is doing well!  Not many shareholder letters this year can open with such a statement.  
We finished the year on a terrific note, generating a 23% operating margin in the fourth quarter– the 
highest in the company’s history and $.88 per share of earnings – over half of the company’s $1.73 total 
for 2008.  Indeed, we led the industry in operating margin during the year and were the only company 
to post profits in every quarter in 2008.  

The fourth quarter’s earnings have set the stage for what we think will be an excellent year in 2009 in 
spite of substantial headwinds from the current economy.  The combination of our lower costs 
(particularly from fuel) and reasonable, predictable revenues provide us with excellent prospects in the 
coming twelve months.   

Since last year’s letter we have been on a roller coaster ride – first fuel and then the current recession.  
At this time last year we were experiencing an unprecedented increase in fuel prices.  We entered 2008 
with the price per barrel of fuel at just over $90.  By mid-July the price had reached its peak at $147 per 
barrel – an escalation exceeding 60% in just over six months.    This stunning increase caused our 
monthly average cost per gallon to peak at $3.77 in July.  Fuel expense in the second quarter of last year 
was 55% of revenues, versus 40% during the same period in 2007. 

As we have stated many times, our primary corporate goal is profitability. Given the rapid increases in 
the cost of fuel, the only reasonable option available in the first half of 2008 was to slow our planned 
growth and reduce capacity by flying our existing aircraft less. In general fewer seats in a given market 
allows a carrier to increase unit revenue per passenger.  During the first and second quarters (and even 
in the fourth quarter of 2007) we were actively eliminating many of our longer haul markets as well as 
reducing capacity in our remaining markets. By the third quarter last year, we had reduced our 
scheduled departures to only a 4% growth rate compared to the previous year’s third quarter; 
scheduled service departures in the fourth quarter actually decreased by 2%.  This was quite a slow 
down compared to our 46% growth in departures in the first quarter of 2008. But even with the 
negative growth in departures in the fourth quarter, we still managed a positive year over year growth 
in passengers -  more passengers flown on fewer flights, not a bad result. 

We also pushed through a number of increases in our ancillary revenues during this period.  During 
2007, we averaged $21.50 per passenger in ancillary revenue. By the end of last year we were 
approaching $33 per passenger (in the fourth quarter) and averaged almost $30 per passenger for the 
year – just short of a 50% increase in less than a year.   

We looked on with interest and watched many in our industry discover the power of incremental 
revenues, particularly the charges for checked baggage services.  Other operators came to understand 
what we already had discovered over the past five years of our ancillary efforts, namely you not only get 
new revenues but you decrease costs at the same time.  When you charge for a service such as 
transporting luggage, you influence a customer’s behavior.  They will economize and bring fewer bags, 
which reduces costs (fewer lost and damaged bags as an example) on top of the added revenue from 
checked baggage charges.   

 
 
 
 
 
 
 
 
At the same time as we reduced our flying we also focused on increasing our passengers per departure.  
In the second quarter and beyond, we explicitly targeted a 90% load factor, adjusting our selling fares to 
achieve this desired goal.  The logic behind our effort was two-fold:  1) With ancillary revenues 
approaching $30 per passenger, we wanted to fill as many seats as possible to maximize this revenue 
component and, 2) Full airplanes help spread fixed costs.  As an example, the additional 15 passengers 
per flight (the difference between an 80% and 90% load factor in our fleet) in the back half of 2008 
reduced our fuel consumption per passenger from 20 gallons to less than 17 gallons per passenger.  This 
is a very meaningful amount – especially when fuel costs were at their peak in 2008. The  outcome from 
these well managed adjustments was  we were the only carrier that was profitable in every quarter of 
2008.   

2009 and the Recession 
We have now moved on to the next macro event – the 2009 recession.  While we have seen a reduction 
in our average air-fare, we have continued to generate both 90% load factors and over $30  in ancillary 
revenues. However, as expected, the marked reduction year over year in fuel costs has more than offset 
any current weakness in  passenger revenues.    

We are fortunate to have a customer base which appears, in general, to have avoided the worst of the 
current economic malaise.  Small cities, where most of our customers live, do not appear to have 
participated in the excesses of the past few years to any great extent.  We believe their financial value 
set is more conservative, and, as a result, the impact  of the slowdown does not appear to have been as 
pronounced.  

Indeed, it appears the only portion of the traveling public still traveling with any predictability is the 
“leisure” category.  Fortunately, this is our exclusive focus.  Leisure customers can be enticed to travel 
with appropriately low fares.  Business travelers, in contrast, cannot be induced to travel by lower fares 
if their companies have instituted a travel “policy” ban. We have no exposure to business traffic, 
international or premium traffic, all of which have deserted their traditional traveling habits during the 
first three months of 2009.  

In summary your company is very well positioned.  We find ourselves with virtually no competition in 
markets we have created over the years with our unique brand of service – large aircraft from small 
cities to world class leisure destinations.  We utilize an inexpensive, but efficient MD80 series aircraft 
that allows us to fly less frequently, but certainly more profitably, than virtually any other scheduled 
airline.  We demonstrated the power of our low cost, low utilization fleet last year as we reduced our 
flying to fit the high cost market conditions caused by the run up in fuel costs.   

Best Balance Sheet 
We finished 2008 with $174 million of unrestricted cash, up from $171 million at the end of 2007.  In 
addition, during the year we added eleven aircraft for a total of 43 at year end, virtually all of which are 
owned. Additionally, even with the growth of 11 aircraft, we reduced our outstanding aircraft debt from 
$72 million at the end of 2007 to $65 million at the end of 2008.  This reflects the low capital acquisition 
cost of our aircraft as well as our strong cash flows.  Even during a year of peak fuel prices, we still 
generated $71 million of cash from operating activities in 2008.  Indeed, we are the only operator at the 
end of 2008 with more cash than debt.  In virtually every metric one can devise, our balance sheet has 
the strongest ratios.  Looking forward, our excellent balance sheet and strong cash position provide 
stability for the future and the flexibility to adjust to dynamic market conditions.  

  
 
 
 
 
 
Our Most Valuable Assets 
I want to take a moment and recognize two of the most critical ingredients in our winning formula, our 
team members and our management team. Once again our team members – some 1,600 strong 
continue to perform at the top of their game.  It is safe to say our great reputation – our strong 
following among our customers can be traced to the excellent performance from all of our team 
members.  Every day they show up and offer our customers a terrific experience.  As we stress 
constantly, we need to exceed our customers’ expectations, not just with rock bottom fares, but more 
importantly with a great travel experience. Thank you all for your continuing exceptional effort. 

I am also comfortable stating this is the finest management team it has been my privilege to be 
associated with. The past 18 months have thrown every challenge imaginable at this group.   
They have taken it all in stride and adjusted the company according to the environment at hand.   
Over the past eight years, they have developed one of the best business plans in this industry in recent 
memory and more importantly executed on it.  Their focus on low costs and profitable execution are 
rewriting the standards and expectations for industry performance. 

In conclusion, thank you for your support and investment. In spite of the difficult times, we see a good 
year in the making.  Looking forward, we will continue our focus on growing our unique, might I say with 
emphasis, profitable business.     

 
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
FORM 10-K

Washington, D.C. 20549

(Mark One)

(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE ACT OF  1934

For the  fiscal year ended December 31, 2008

OR

(cid:2) TRANSITION REPORT PURSUANT TO SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE ACT  OF  1934

For the  transition  period from 

 to 

Commission file number 001-33166

ALLEGIANT TRAVEL COMPANY

(Exact Name of Registrant as Specified in Its Charter)

Nevada
(State or Other Jurisdiction of
Incorporation or Organization)

8360 S. Durango  Drive,
Las Vegas, Nevada
(Address of Principal Executive Offices)

20-4745737
(I.R.S. Employer
Identification No.)

89113
(Zip Code)

Registrant’s telephone number, including area code: (702) 851-7300
Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of  Each Exchange on Which Registered

Common Stock, $.001 par value per  share

Nasdaq Global Select Market

Securities registered pursuant to Section 12(g) of the Act:

None
(Title of Class)

Indicate by  check mark if the registrant  is a  well-known seasoned issuer, as defined in Rule 405 of the Securities

Act.  Yes (cid:2) No  (cid:1)

Indicate by  check mark if the registrant  is not  required to file reports pursuant to Section 13 or Section 15(d) of the

Act.  Yes (cid:2) No  (cid:1)

Indicate by  check mark whether the registrant:  (1) has filed all reports required to be filed by Section 13 or 15(d) of the

Securities Exchange Act of 1934  during the  preceding 12 months (or for such shorter period that the registrant was required to
file  such reports), and (2) has  been  subject  to  such  filing requirements for the past 90 days. Yes (cid:1) No (cid:2)

Indicate by  check mark if disclosure  of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter)

is  not  contained herein, and  will not be  contained,  to the best of registrant’s knowledge, in definitive proxy or information
statements incorporated  by reference  in Part  III  of  this Form 10-K or any amendment to this Form 10-K. (cid:2)

Indicate by  check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the definitions  of  ‘‘large accelerated filer,’’ ‘‘accelerated filer,’’ and ‘‘smaller reporting company’’
in  Rule  12b-2 of the Exchange Act. (Check  one):
Large  accelerated  filer (cid:2)

Smaller reporting company  (cid:2)

Accelerated  filer (cid:1)

Non-accelerated filer  (cid:2)
(Do not check if a smaller
reporting company)

Indicate by  check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange

Act). Yes  (cid:2) No  (cid:1)

The aggregate market value  of common equity  held by non-affiliates of the registrant as of June 30, 2008, was

approximately $285,000,000 computed  by  reference to the closing price at which the common stock was sold on the Nasdaq
Global  Select Market on that date.  This figure  has  been calculated by excluding shares owned beneficially by directors and
executive officers as a group  from total  outstanding shares solely for the purpose of this response.

The number of shares of  the  registrant’s Common Stock outstanding as of the close of business on February 20, 2009 was

20,238,236.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Proxy Statement to be used in  connection with the solicitation of proxies to be voted at the registrant’s

annual meeting  to be  held on May  15,  2009,  and  to  be filed with the Commission subsequent to the date hereof, are
incorporated by reference  into  Part III of this  Report on Form 10-K.

EXHIBIT INDEX IS LOCATED ON PAGE 82

ALLEGIANT TRAVEL COMPANY

ANNUAL REPORT ON FORM 10-K

FOR THE YEAR ENDED DECEMBER 31, 2008

Item

TABLE OF CONTENTS

PART I

1

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1A Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1B Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2

3

4

5

6

7

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Submission of Matters to a Vote  of Security Holders . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

Market for Registrant’s Common Equity, Related Stockholder  Matters, and  Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and Analysis of  Financial Condition and Results of Operations .

7A Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . . . . .

8

9

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in and Disagreements with  Accountants on  Accounting and  Financial Disclosure .

9A Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9B Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

10

11

12

13

14

Directors, Executive Officers, and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . .

Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Security Ownership of Certain  Beneficial  Owners and Management  and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Certain Relationships and Related  Transactions, and  Director Independence . . . . . . . . . . .

Principal Accountant’s Fees and  Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15

Exhibits and Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV

Page

1

15

22

22

23

23

24

27

31

46

47

79

79

80

80

80

80

80

80

81

84

i

Item 1. Business

Business  Overview

PART I

We  are a leisure travel company focused on transporting travelers in small  cities to leisure
destinations such as Las Vegas, Nevada, Phoenix, Arizona, Orlando,  Florida,  Tampa/St. Petersburg,
Florida and Ft. Lauderdale, Florida.  We operate  a low-cost passenger airline marketed to leisure
travelers in small cities, allowing us to  sell  air  travel both on a stand-alone  basis and bundled  with hotel
rooms, rental cars and other travel related  services. Our route network, pricing philosophy, advertising
and diversified product offering built around  relationships with premier  leisure companies are all
intended to appeal to leisure travelers and  make  it attractive for them to purchase  air travel  and
related services from us.

Our business model provides for diversified  revenue streams, which we believe distinguishes us

from other U.S. airlines and travel companies:

(cid:127) Scheduled service revenue consists of air fare from our limited  frequency  nonstop  flights  between

our small city markets and our leisure destinations.

(cid:127) Fixed fee contract revenue consists largely of fixed fee flying agreements with affiliates of Harrah’s

Entertainment Inc. that provide for a  predictable revenue stream. We also provide charter
service on a seasonal and ad hoc basis for other customers.

(cid:127) Ancillary revenue is generated from the sale of hotel rooms, rental cars,  advance seat

assignments, checked bag charges, in-flight  products and other items sold in conjunction  with our
scheduled air service.

Our strategy is to develop the leisure travel  market  in  small cities by  providing nonstop low fare

scheduled service to leisure destinations.  We  currently  provide service primarily to Las Vegas, Nevada,
Phoenix, Arizona, Orlando, Florida, Tampa/St. Petersburg, Florida and Ft. Lauderdale, Florida. We
have announced we will start service in the  second quarter of 2009 to Los Angeles, California, from a
dozen of our small city markets.

Our business strategy has evolved as  our  experienced management team has looked differently at
the traditional way business has been  conducted in the airline industry. We have consciously developed
a different business model:

Traditional Airline Approach

Allegiant  Approach

(cid:127) Focus on business traveler
(cid:127) Provide high frequency service
(cid:127) Use smaller aircraft to provide connecting
service from smaller markets through hubs

(cid:127) Focus on leisure  traveler
(cid:127) Provide low  frequency  service  from small  cities
(cid:127) Use larger jet aircraft to provide nonstop
service  from small  cities direct to leisure
destinations

(cid:127) Sell through various intermediaries

(cid:127) Sell only  directly to travelers without

(cid:127) Offer flight connections
(cid:127) Use frequent flyer programs and code-share
arrangements to increase passenger traffic

participation in global distribution systems

(cid:127) No connecting flights offered
(cid:127) Do not use frequent flyer programs or

code-share  arrangements

Our business model has allowed us to grow rapidly and to achieve attractive rates of profitability

even during periods of high fuel costs.

1

We  have had fixed fee flying agreements  with various subsidiaries  of  Harrah’s Entertainment Inc.
since 2002, which collectively accounted  for 7.4%  of our total revenues  in 2008  and 6.5% of our total
revenues in 2007.

Our Competitive Strengths

We  have developed a unique business  model that  focuses on leisure  travelers in small cities. We
believe the following strengths allow  us to  maintain a competitive  advantage  in the markets we serve:

Focus on Transporting Travelers From Small  Cities to Leisure Destinations. As of February 1, 2009,

we provide nonstop low fare scheduled air service from 57  small cities (including seasonal service)
primarily to the leisure destinations of Las Vegas, Nevada, Phoenix,  Arizona,  Orlando, Florida,  Tampa/
St. Petersburg, Florida, and Ft. Lauderdale, Florida.  We have announced  we will start service in the
second  quarter of 2009 to the leisure  destination  of Los Angeles,  California, from  a dozen of our small
city markets. Generally, when we enter a new market, we introduce  nonstop  service  to  our leisure
destinations which previously did not exist. We believe this nonstop service,  combined with  our  pricing
philosophy and premier leisure company  relationships, makes it  attractive for leisure  travelers to
purchase air travel and related services from us.

By  focusing on underserved small cities, we believe we  avoid the  intense competition presently
seen in high traffic domestic air corridors.  In our typical small city market, travelers  faced high airfares
and cumbersome connections or long drives to major airports to reach our leisure destinations before
we started providing service. As of February 1,  2009, we  are the  only carrier  providing nonstop service
on all but two of our 113 routes. Based  on published data from the U.S. Department  of Transportation
(‘‘DOT’’), we believe the initiation of  our  service  stimulates  demand as  there has  been a substantial
increase in traffic after we have begun service for new routes.  We believe  our market strategy has had
the benefit of not appearing hostile to either legacy carriers,  whose historical  focus has been connecting
small cities to business markets, or traditional  low cost carriers  or  LCCs, which have tended to focus on
larger markets than the small city markets we  serve.

Low  Operating Costs. We believe low costs are essential to competitive success in the  airline
industry. Our operating expense per available seat mile  or  ‘‘CASM’’  was 10.09¢ and 8.19¢ for the years
ended December 31, 2008 and 2007, respectively.  Excluding the cost  of fuel, our CASM was 4.92¢  for
2008 and 4.25¢ for 2007.

Our low operating costs are the result of our focus on  the following:

(cid:127) Cost-Driven Schedule. We design our flight schedule to concentrate our aircraft each night in our
crew bases. This concentration allows us to better utilize personnel, airport  facilities,  aircraft,
spare parts inventories, and other assets.  We  can do this because we believe leisure travelers are
generally less concerned about departure and arrival times than  business travelers. Therefore, we
are able to schedule flights at times that enable us  to  reduce our costs.

(cid:127) Low  Aircraft Ownership Costs. We believe we properly balance low  aircraft ownership costs and
low operating costs to minimize our total costs. As of  February 1, 2009, our operating fleet
consists of 39 MD80 series aircraft. Used MD80 series equipment is widely available today, and
we believe the ownership cost of the used MD80s sought  by us  are substantially lower than
comparably sized new Airbus A320  and Boeing 737 aircraft.

(cid:127) Highly Productive Workforce. We believe we have one of the most productive workforces  in the

U.S. airline industry with approximately 35  full-time equivalent  employees per operating aircraft
as of February 1, 2009. We believe this compares  favorably with the same ratio for  other  airlines
based on  recent publicly available industry  data for other airlines.  Our high  level of employee
productivity is created by fleet commonality,  fewer unproductive labor work rules, cost-driven
scheduling, and the effective use of automation  and  part-time  employees. Additionally, our

2

highly integrated automation system allows  us to minimize corporate overhead functions. We
benefit from a motivated, enthusiastic  workforce committed to high standards of friendly and
reliable service. We invest a significant amount of time and resources  into carefully developing
our  training practices and selecting individuals to join our team who share  our focus  on
ingenuity and continuous improvement. We conduct ongoing training  programs to incorporate
industry best practices and encourage strong and open communication channels among all of the
members of our team so we can continue to improve  the quality  of  the services we provide.

(cid:127) Simple Product. We believe offering a simple product is critical to achieving low operating costs.
As such, we sell only nonstop flights; we do not code-share or interline with  other  carriers; we
have a single class cabin; we do not have any frequent  flyer or other loyalty programs; we do not
provide any free catered items—everything on board  is for sale; we do not overbook  our flights;
we do not provide cargo or mail services; and we do not offer  other perks such as airport
lounges.

(cid:127) Low  Distribution Costs. Our nontraditional distribution approach  results in  very low  distribution
costs. We do not sell our product through outside  sales channels and,  as such, avoid  the fees
charged by travel web sites (such as Expedia, Orbitz  or Travelocity) and the traditional global
distribution systems (‘‘GDS’’) (such as Sabre or Worldspan). Our  customers  can only purchase
travel  at our airport ticket counters or,  for a  fee, through  our telephone reservation  center or
website. We actively encourage sales on our website. This is the least expensive form  of
distribution and accounted for 86.4%  of our scheduled  service revenue during 2008. We believe
our percentage of  website sales is among the highest in the  U.S.  airline industry. Further, we are
100% ticketless, which saves printing, postage, and back-office  processing expenses.

Growing Ancillary Revenues. We earn ancillary revenues in conjunction with the sale of scheduled

air service which represent a significant, growing revenue stream.  Our ancillary revenues  have grown
from $31.3 million in 2006, to $65.0 million in  2007,  and $114.6 million in 2008. On a per scheduled
service passenger basis, our ancillary  revenues increased from $21.53 per scheduled service passenger in
2007 to $29.43 in 2008.

Capacity  Management. We believe our ability to quickly adjust capacity allows us  to operate
profitably throughout a changing environment. As a result of the dramatic  fuel price increase in  late
2007 and the first three quarters of 2008, we reduced  capacity with the elimination of long-haul  flights
and  made substantial frequency variations  in certain  markets. These adjustments enabled  us  to  achieve
profitability in each quarter of 2008 despite the large  losses  incurred in the industry. During the  second
quarter of 2009, we plan to restore some  capacity from these reductions,  along with  further expansion
of our route network. We believe we  can  quickly  reduce  the growth and adjust appropriately our
capacity from this planned expansion if necessary to seek  to maintain  profitability in the  event of
further deterioration of the economic  environment.

Strong Financial Position. We have a strong financial position with  significant cash balances. On

December 31, 2008, we had $174.8 million of  cash, cash equivalents  and short-term  investments. As  of
December 31, 2008, our total debt was  $64.7 million and  our debt to total capitalization  ratio was
21.7%. We also have a history of growing profitably, having generated net income in 21  of the last
24 quarters. We believe our strong financial position allows us  to  have greater financial flexibility to
grow the business and weather sudden industry disruptions.

Proven Management Team. We have a strong management team comprised  of experienced  and
motivated individuals. Our management team  is led by Maurice J. Gallagher, Jr., who has an extensive
background in the airline industry. Mr. Gallagher was the  president of WestAir  Holdings, Inc. and built
WestAir into one of the largest regional  airlines  in the U.S.  prior to its sale in  1992 to Mesa Air

3

Group. He was also one of the founders  of ValuJet, Inc.,  which is known today as AirTran
Holdings, Inc. Two of our other executive officers are  former managers of ValuJet.

Our Business Strategy

To continue the growth of our business and increase our  profitability, our strategy  will  be  to

continue to offer a single class of air travel service  at low  fares, while maintaining high quality
standards, keeping our operating costs low and  pursuing  ways to make our operations more efficient.
We  intend to grow by adding flights on  existing  routes, entering additional  small cities, connecting our
existing small cities to more of our leisure  destinations, expanding our  relationships  with premier
leisure  companies, and providing service to more  leisure destinations.

The following are the key elements of our strategy:

Capitalize on Significant Growth Opportunities in Transporting  Travelers  from Small Cities  to Leisure
Destinations. We believe small cities represent a large  untapped  market,  especially for leisure travel.
We  believe small city travelers have limited options to leisure  destinations as existing carriers are
generally focused on connecting the small city ‘‘spokes’’ to their business  hubs. We aim  to  become the
premier travel brand for leisure travelers in the  small cities served by  us.

Since the beginning of 2004, we have expanded our scheduled air service  from  six to 57  small cities
as of  February 1, 2009, including seasonal  service. These 57  small cities have an aggregate population in
excess of 50 million people within a 50-mile radius  of  the airports in those cities.  In most of these
cities, we provide service to more than one  of  our  leisure destinations. We expect to grow our  service
to leisure destinations by adding frequency from some existing markets and initiating service from
additional small cities. We believe our business model would be suitable for approximately  100 small
cities in the U.S., Canada and Mexico.

We  also believe there are several other  major leisure  destinations that  share many of the same
characteristics as Las Vegas, Phoenix,  Orlando, Tampa/St. Petersburg,  Ft.  Lauderdale, and Los Angeles.
These potential markets include several popular vacation destinations in  the U.S.  (including the
expansion of the current limited service  we offer to Palm Springs, Oakland and San Diego, California;
Reno, Nevada; and Punta Gorda, Florida which starts in  March 2009), Mexico and  the Caribbean.

Develop New Sources of Revenue. We have identified three key areas where we  have built and

believe we can grow our ancillary revenues:

(cid:127) Unbundling the Traditional Airline Product. We believe most leisure travelers are  concerned

primarily with purchasing air travel for  the least  expensive price. As such, we have created new
sources of revenue by charging fees for services many U.S. airlines historically bundled in their
product  offering. We believe by offering  a simple  base  product at an  attractive low fare we can
drive demand and generate incremental  revenue as customers pay additional  amounts for
conveniences they value. For example, we  do not offer complimentary advance seat assignments;
however, any customer can purchase advance  seat assignments  for a small incremental cost. We
also sell snacks and beverages on board the  aircraft so  our customers can pay for only the items
they value. We aim to continue to increase ancillary revenue by unbundling our air travel
product.

(cid:127) Expand and Add Partnerships with Premier Leisure Companies. We currently work with many

premier leisure companies in our leisure  destinations that provide ancillary  products and services
we sell to our customers. For example, we  have contracts  with Harrah’s  Entertainment and
MGM MIRAGE, among others, that allow  us to provide hotel rooms  sold in packages  to  our
customers. During 2008, we generated revenue from the  sale of more than 400,000 hotel  rooms.
By  expanding our existing relationships  and  seeking  additional  partnerships  with premier  leisure

4

companies, we believe we can increase the number of products and services  offered to our
customers and generate more ancillary revenue.

(cid:127) Leverage Direct Relationships With Our  Customers. Since approximately 86% (during 2008) of  our
scheduled service revenue is purchased  directly through our website, we are able  to  establish
direct relationships with our customers by capturing their email addresses for our database.  This
information provides us multiple opportunities to market products and  services, including at the
time they purchase their travel, between the  time they purchase and initiate  their travel,  and
after they have completed their travel. We intend to develop sales approaches for  each  of these
opportunities. In addition, we market  products and services to our customers  during the flight.
We  believe the breadth of options we can  offer  them allows us to provide  a ‘‘one-stop’’ shopping
solution.

Continue to Focus on Reducing Our Operating Costs. We intend to continue to focus on reducing

costs to remain one of the lowest cost  airlines in  the world, which we believe is instrumental  to  both
increasing and maintaining profitability. We expect to drive operational  efficiency  and reduce costs in
part by growing our network. We will expand our network by increasing the frequency of our flights in
existing markets, expanding the number of small cities  we serve, and increasing  the number  of leisure
destinations, all of which permits us to  increase  the utilization of our employees and  assets, spreading
our  fixed costs over a larger number  of  departures and passengers.

Minimize Fixed Costs to Increase Strategic Flexibility. We believe our low aircraft ownership costs

and the lower costs associated with our small city  market  strategy provide  us with a  lower level  of  fixed
costs than other U.S. airlines. We believe  minimizing our level  of  fixed  costs  provides us with  added
flexibility in scheduling our services and  controlling  our profitability. For  example, with lower  fixed
costs we are better able to enter or exit  markets as well as match the size  and utilization of our fleet to
limit unprofitable flying and maximize profitability.

Routes and Schedules

Our current scheduled air service predominantly consists of limited frequency, nonstop  flights into

Las Vegas, Phoenix, Orlando, Tampa/St. Petersburg and Ft.  Lauderdale  from small cities  (including
seasonal service) across the continental United States. As of February 1, 2009,  our  scheduled service
route network is summarized below (including routes served seasonally).

Routes to Las Vegas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Orlando . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Tampa/St. Petersburg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Phoenix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Ft. Lauderdale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Routes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

39
29
20
15
6
4

Total Routes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113

As of February 1, 2009, we provide scheduled service to 61  cities (including  leisure destinations) in

33 states.

We  attempt to match the frequency of flights with market demand. We rarely have daily  flights in
our  markets, nor do we generally offer multiple flights per day. In  most cases,  we offer several flights
per  week in each of our markets. We  anticipate  adjusting frequency  over time  as demand warrants and
some markets are only served on a seasonal basis.

In addition, we temporarily suspend flying some  Florida routes for varying periods (depending on
the route) between the middle of August and the  beginning  of November as  leisure demand  to  Florida

5

tends to be quite weak during this time. We  schedule  crew training,  aircraft  maintenance and  additional
charter flying to coincide with this period. In 2008,  we temporarily  suspended flying on a number of
Phoenix  routes during the summer months  for similar reasons.

We  generally begin our route selection process by identifying  markets in which  there is  no nonstop

service to our leisure destinations, which have  a large enough population in the airport’s catchment
area to support at least two weekly flights, and which  are typically no more than eight hours round-trip
flight time from the destination. The  eight hour limit permits one flight crew to perform the mission,
avoiding costly crew overnight expenses  and increasing crew utilization and efficiency. We then study
publicly available data from the DOT  showing the historical number of passengers,  capacity, and
average fares over time in the identified  markets. We also study general demographic  information
about the population base for the targeted  market  area to assist in our determination whether we
believe a service from a particular market  would likely be successful.

We  forecast the level of demand in a  particular  market  that will  result from the  introduction of
our  service as well as our judgment of  the likely  competitive  response of other airlines. We focus on
markets where competitors are unlikely  to  initiate service and we  prioritize  routes that can be started at
low marginal crew and ground operations costs.

Once a market is classified as attractive,  we begin a  rigorous  analysis of the costs  of  providing

service to that market. The major costs  under consideration would be the  initial and ongoing
advertising costs to gain and maintain name  recognition,  airport charges, ground  handling and fuel
costs. The demand for nonstop air service in our  markets often gives us leverage to attract financial
support from the cities and airports we  serve in  the form of shared advertising costs and abatement or
reduction of airport fees.

Our fixed fee flying predominately consists of  flying under an agreement with  Harrah’s

Entertainment Inc. with one aircraft  based each in Tunica, Mississippi, Reno,  Nevada, and Laughlin,
Nevada, and an additional aircraft available for use at Laughlin, Nevada  on select days of the week. We
began  a  one-year  charter  program  in  January  2009  under  an  agreement  with  Beau  Rivage  Resorts,  Inc.,
with use of one aircraft based out of Tampa/St. Petersburg.  In  February 2009,  we were approved  to
become  a participant in the Civil Reserve Air Fleet  (‘‘CRAF’’) which  will allow us  to  bid  on and be
awarded  peacetime  airlift  contracts  with  the  military.  During  periods  when  aircraft  are  not  utilized  for
scheduled service flying, we typically seek  out  additional charter  service and ad hoc flying.

Safety and Security

We  believe we provide a safe and healthy working environment for our employees. We are

committed to an accident prevention program which includes the  identification and  correction of
hazards and the training of employees in  safe work practices.  We strive  to comply with or  exceed health
and safety regulation standards. In pursuing these goals, we maintain an active aviation safety program
and all company personnel are expected  to  participate in the  program and take an active role in the
identification, reduction and elimination  of hazards.

Our ongoing focus on safety relies on hiring good  people, training  them to proper  standards, and
providing them with the tools and equipment they require so they can perform their job  functions in  a
safe and efficient manner. Safety in the workplace targets  five  areas of  our operation: flight operations,
maintenance, in-flight, dispatch, and station operations. We  maintain  a  formal internal  evaluation
program which focuses on these operational areas. In  the maintenance area,  we maintain an  active
Continuing Analysis and Surveillance Program. All operational areas support an active event  and
hazard reporting program. In the flight  operations department, we maintain an active Operational
Performance Enhancement Committee  and  a Flight  Standards Board comprised  of  management and
check airmen. We plan to begin to install  electronic  flight bags in  our aircraft fleet  within the next
12 months. The station operations area conducts  safety meetings and  completes a safety  checklist at all

6

locations on a monthly basis. Maintenance bases, dispatch and in-flight also perform documented
periodic evaluations of various functions and documentation within their areas to ensure compliance
with company policies and regulatory requirements.

The Transportation Security Administration (‘‘TSA’’) is charged with aviation  security for both
airlines and airports. We maintain active, open  lines  of  communication with the TSA  at all of our
locations to ensure proper standards for  security of our personnel, customers,  equipment and  facilities
are exercised throughout the operation.

Sales and Distribution

We  sell air transportation that may be  packaged, at the passenger’s discretion, with  other  products
such as hotels, rental cars, and tickets to popular tourist attractions in our leisure  destinations. We have
chosen to maintain full control over our  inventory  and only  distribute our product through  our  website,
our  call center, or at our airport ticket  counters. We do not presently  sell through Expedia, Travelocity,
Orbitz or any other internet travel agencies nor is our  product displayed and  sold  through the global
distribution systems which include Sabre, Galileo, Worldspan and Amadeus.  This distribution strategy
results in  reduced expenses by avoiding  the fees associated with the use of GDS distribution points and
also permits us to develop and maintain  a direct relationship with our customers. The direct
relationship enables us to engage continuously in  communications with our  customers  which we  believe
will result in substantial benefits over  time.

We  market our services through advertising and promotions  in newspapers,  magazines,  television
and radio and through targeted public relations and promotional  efforts in  our  small city markets. We
currently advertise in more than 400 print  circulations. We also rely  on public relations and
word-of-mouth to promote our brand.  We  generally  run special promotions in  coordination with the
inauguration of service into new markets.  Starting approximately 60 days before the launch  of  a new
route, we undertake a major advertising  campaign  in the target market and local media  attention
frequently focuses on the introduction  of our low fares.

While many airlines have discontinued paying commissions to travel agents, we continue  to  pay a

commission for vacation packages sold  through travel  agencies. Travel agencies assist with the  initial
marketing in new markets and help us generate  brand awareness. We believe travel agencies  tend to
have more influence in smaller cities. Approximately 5.6% of our  scheduled  service  bookings were
booked by travel agents during both 2007 and 2008.

We  have a database of more than 900,000 email addresses from past customers and visitors  to  our
website, and use blast emails to communicate  special offers to this  group. The heaviest  concentration of
air-only sales occurs in the period 30 to 60  days before departure, and occurs 30 to 90 days before
departure for air-hotel package sales.  We commonly use email promotions  directed toward the
customers in our database as a vehicle for selling unsold  seats  in the  period two to three weeks before
departure.

All of our bookings must be made on our website,  through our call  center or  at our airport  ticket

counters, even if booked through travel agents. The  percentage of our  scheduled  service  bookings on
our  website was 86.4% in 2008. This distribution mix  creates  significant cost savings for  us  and enables
us to continue to build loyalty with our customers through increased interaction  with them.

Pricing, Revenue Management and Ancillary Revenue

Our low fares are designed to stimulate demand from  price-sensitive leisure travelers who might
not have traveled to our leisure destinations due to the  expense and  inconvenience involved in traveling
there. Our fare structure generally comprises six ‘‘buckets,’’ with prices generally  increasing as the
number of days prior to travel decreases. Prices  in the highest bucket  are typically less than three times

7

the prices in the lowest bucket and our highest  one-way fare  is $329 as  of February  1, 2009. All  our
fares are one-way and non-refundable,  although they may be changed for a  $50 charge  per  segment.
Customers may avoid change fees by buying our travel protection product  at the time of purchase.

We  try to maximize the overall revenue of our  flights by utilizing  yield management techniques.

Yield management is an integrated set of business  processes that provides us  with the ability to
understand markets, anticipate customer  behavior and respond quickly to opportunities. We  use yield
management in an effort to maximize passenger revenues by flight, by  market and across  the entire
system.

The number of seats offered at each  fare is established through a  continual process of forecasting,
optimization and competitive analysis.  Generally,  past booking  history  and  seasonal  trends are  used  to
forecast anticipated demand. These historical forecasts  are combined with current  bookings, upcoming
events, competitive pressures and other factors to establish a mix  of fares designed to maximize
revenue. This ability to accurately adjust prices based on fluctuating demand patterns allows us to
balance loads and capture more revenue  from existing capacity.

We  believe effective yield management has contributed to our strong financial operating

performance and is a key to our continued success.

Ancillary revenue comes from the sale of vacation packages including  hotels, rental  cars, show
tickets, night club  packages and other attractions; the sale of advance seat  assignments; the sale of
beverages, snacks and other products on  board the  aircraft; charging a fee  for using  our reservation
center or website to purchase air travel;  the  collection of checked bag and  overweight bag charges;
charging a fee for unlimited changes  to  reservations;  and several  other revenue streams.

A significant component of our ancillary  revenue is from the sale of  hotel rooms packaged  with air

travel. As of February 1, 2009, we have agreements  with 61 hotels  in Las  Vegas, including hotels
managed by MGM MIRAGE, Harrah’s Entertainment Inc.,  Boyd Gaming Corp., Wynn Resorts,
Limited, and Las Vegas Sands Corp.,  25  hotels in Orlando (plus 20  additional hotels  in nearby Daytona
Beach, Florida), 17 hotels in Tampa/St. Petersburg, 19 hotels  in Ft. Lauderdale, 32  hotels in  Phoenix,
10 hotels in Reno, Nevada and 10 hotels in Palm Springs. During 2008,  we generated  revenue from the
sale of more than 400,000 hotel room nights. We believe the  favorable  breadth and  terms of these
contracts would be difficult for others to replicate quickly.

Competition

The airline industry is highly competitive.  Airline profit levels are sensitive  to  changes in fuel costs,

fare levels and passenger demand. Passenger demand and  fare levels  have historically been  influenced
by, among other things, the general state  of  the economy,  international events,  industry  capacity and
pricing actions taken by other airlines. The  principal  competitive  factors in the airline industry  are fare
pricing, customer service, routes served, flight  schedules, types of aircraft, safety record and reputation,
code-sharing relationships and frequent flyer programs.

Our competitors and potential competitors include legacy airlines,  LCCs, regional airlines and new

entrant airlines. Many of these airlines  are larger, have  significantly greater financial  resources and
serve more routes than we do. In a limited number of cases, competitors  have chosen to add  service,
reduce their fares or both, in some of  our markets following our entry.

We  believe a key to our initial and long-term success  is that we seek to offer customers  in our
markets a better alternative for airline  travel.  We offer a simple, affordable product with excellent
customer service and reliability using clean  and comfortable aircraft. We sell  only  nonstop  flights. We
do not require Saturday night stays or  the  purchase of round-trip  travel. We do not overbook  our
flights. We understand that our leisure  customer only has  a  limited  number  of  vacation days  and relies
on us to get them to their destination and back in  a timely  manner.

8

Our 150-seat MD80 aircraft, with an  average seat  pitch of 31 to 32 inches, offer a comfortable
alternative to the 37 to 86 seat regional  jets that secondary market travelers  are accustomed to flying as
part of the hub and spoke networks of  the legacy carriers. Additionally, we  believe the MD80’s
three-by-two seating configuration is  well  liked by the traveling  public because 80% of  all  seats are
window or aisle seats. We adhere to the  successful model pioneered by Southwest  by  offering a  single
class of service; however, unlike Southwest,  we offer assigned seating at the airport.  We also offer
advance  seat assignments and priority boarding  for  a fee which depends on the route served and
location of the seat on the aircraft.

Our small city strategy has reduced the intensity of competition  we  might  otherwise face.  We are

the only scheduled carrier in five of the small city airports we serve as of February  1, 2009, the  only
domestic scheduled carrier operating  out of the  Orlando Sanford International Airport  and one  of
three carriers serving the St. Petersburg-Clearwater International Airport.  In  addition, we are the  only
scheduled carrier operating out of Phoenix-Mesa Gateway Airport in  Phoenix.  While  virtually all U.S.
airlines serve Las Vegas, Phoenix, Orlando, Tampa/St. Petersburg  and Ft. Lauderdale, only US Airways
and Southwest use Las Vegas as a hub or  focus city,  only  AirTran and JetBlue  use Orlando  as a hub or
focus city, only US Airways and Southwest use Phoenix as a hub or focus city and only JetBlue and
Spirit uses Ft. Lauderdale as a hub or focus city.

As of February 1, 2009, we do not currently  compete  directly with AirTran, Southwest or Spirit in
any of our markets; we compete with  US  Airways  in only two markets  to  Las Vegas (Fresno  and Santa
Barbara); however, most of the flights  US  Airways operates in those  markets use smaller regional jet
aircraft; and we compete with United Express turboprops in the Fresno to Las Vegas market. In
addition, we will compete with Horizon Air turboprops on  our newly-announced  Los Angeles to
Medford, Oregon route and we will compete with United Express  turboprops and American Eagle
regional jets on our newly-announced  Los Angeles to Monterey, California route. Both these  routes
will start service in May 2009.

Indirectly, we compete with Southwest,  US Airways,  AirTran, Delta and other carriers  that  provide

nonstop service to Las Vegas, Phoenix, Orlando, Tampa/St. Petersburg  and Ft. Lauderdale from
airports  near our small city markets.  We  will have similar indirect competition when we  start flying  to
Los Angeles in May 2009. For example, we fly  to  Bellingham, Washington, which is a two-hour drive
from Seattle-Tacoma International Airport,  where travelers can access nonstop  service  to  Las  Vegas on
Alaska Airlines, Southwest or US Airways.  We  also face  indirect  competition from legacy  carriers
offering hub-and-spoke connections to  our markets. For example, travelers can travel to Las Vegas
from Peoria on United, American or Northwest, although  all of these legacy carriers currently utilize
regional aircraft to access their hubs  and then mainline jets  to  access Las Vegas, tend  to  charge higher
and restrictive fares, and have a much longer elapsed time of travel.

We  also face indirect competition from  automobile  travel in our short-haul flights, primarily to our

Florida leisure destinations. We believe  our low cost  pricing  model,  customer service, and the
convenience of air transportation help us compete  favorably against automobile travel.

In our fixed fee operations, we compete with the aircraft of other scheduled  airlines as well as with
independent passenger charter airlines  such  as Xtra  and Pace. We also compete with  aircraft owned  or
controlled by large tour companies. The basis of  competition in the  fixed  fee market is cost, equipment
capabilities, service and reputation.

People

We  believe our growth potential and  the achievement  of  our  corporate  goals are directly  linked to

our  ability to attract and maintain the best  professionals available in the  airline business. Full-time
equivalent employees at February 1, 2009  consisted of 277  pilots, 290 flight  attendants, 314 airport
operations personnel, 182 mechanics, 106  reservation agents, and 184 management and other

9

personnel. As of February 1, 2009, we employed 1,138  full-time  and 429 part-time employees, which we
consider to be 1,353 full-time equivalent  employees.

We  place great emphasis on the selection  and training of enthusiastic employees with potential to

add value to our business and who we believe fit in  with and contribute to our  business  culture. The
recruiting and training process begins with an evaluation and screening process, followed by multiple
interviews and experience verification. We provide extensive training  intended to meet  all  Federal
Aviation Administration (‘‘FAA’’) requirements for  security, safety and operations for our  pilots, flight
attendants and customer service agents.

To help retain talented and highly motivated employees,  we offer competitive compensation
packages as well as affordable health  and  retirement savings options. We  offer medical, dental and
401(k) plans to full-time employees. Other  salaried benefits include paid time off,  as well as
supplemental life insurance and long-term disability.  We do not have  a defined benefit pension plan  for
any employees. We review our compensation packages on a regular basis  in  an effort to ensure that we
remain competitive and are able to hire and retain the best  people possible.

In addition to offering competitive compensation  and  benefits, we take a number  of steps to make

our  company an attractive place to work and  build a  career  such as maintaining various employee
recognition programs and consistently  communicating our vision  and  mission  statement  to  our
employees. We believe creating a great place for our people to work motivates them to treat our
customers beyond their expectations.

We  have never experienced an organized  work stoppage,  strike or labor dispute. We currently do

not have any labor unions. We have in-house pilot  and flight  attendant associations  with whom we  have
negotiated mutually satisfactory arrangements for  pay increases. We meet with these associations on  a
regular basis to address relevant issues and matters of  concern.

Aircraft and Fleet

Our fleet of 44 aircraft consists of 28 MD83, four  MD87, eight  MD82 aircraft, and four MD88
aircraft as of February 1, 2009, powered  by  Pratt &  Whitney JT8D-219  and  JT8D-217C engines.  We
generally utilize our 130-seat aircraft (MD87) for our fixed fee flying and our 150-seat aircraft
(MD82/83/88) for our scheduled service. As of February 1, 2009, we  own 42  of our  aircraft—16 are
owned free and clear, and 24 are owned subject  to  financing scheduled to be fully paid over the  next
four  years. An additional two aircraft are subject to capital leases under which  we expect to take
ownership within the next three years.  We lease the  remaining  two  aircraft under operating leases
which  expire in 2012.

As of February 1, 2009, 39 out of our fleet of 44  aircraft are in  operating service. We  have taken

possession of two aircraft, one previously  leased to a  third  party, and one purchased outright, which  we
expect to place into service before the  end of first quarter of 2009.  The  remaining  three aircraft  that
make up our fleet are leased to a third party.  We  expect to  take possession of these aircraft and  place
them into service by the end of first  quarter  of  2010.

We  believe conditions in the market for high  quality used MD80 class  aircraft are favorable for

buyers and lessees. Thus, we do not believe availability of  suitable  aircraft will be a growth constraint.
However, MD80 series aircraft and Pratt  & Whitney JT8D-200 engines  are no longer  manufactured.
This could cause a shortage of additional suitable  aircraft, engines  or spare parts over the long term. If
the FAA adopts regulations to limit the age of aircraft in  the U.S., we may  need to seek  replacement  of
some of our current aircraft fleet sooner than anticipated and to seek  a newer aircraft  type to replace
our  existing fleet and to expand our operations.

Our aircraft range from 12 to 22 years old with an average age of 19.4  years  as of February 1,
2009. As of February 1, 2009, the average number  of cycles  on  our fleet  was approximately  29,700

10

cycles and the highest number of cycles on any of our  aircraft  was  approximately 45,300. A  cycle  is
defined as one take-off and landing and  is  a measure often used by regulators in determining the
applicability of aging aircraft requirements. We historically  operate approximately  1000 cycles per
aircraft per year.

Maintenance

We  have an FAA-approved maintenance  program, which is  administered by our maintenance
department headquartered in Las Vegas. Consistent with  our core  value  of  safety, all mechanics and
avionics specialists employed by us have appropriate training  and  experience and hold required licenses
issued by the FAA. We provide them with comprehensive  training and  maintain our  aircraft and
associated maintenance records in accordance  with FAA regulations.  The  maintenance performed on
our  aircraft can be divided into three general categories: line  maintenance, heavy maintenance, and
component and engine overhaul and  repair. With the exception of  scheduled  line maintenance,  which is
generally performed by our personnel,  we contract  with outside organizations  to  provide heavy
maintenance and component and engine  overhaul and  repair.  We have  chosen not to invest in facilities
or equipment to perform our own heavy  maintenance, engine overhaul or  component  work. Our
management closely supervises all maintenance functions performed by our personnel  and contractors
employed by us, and by outside organizations. We  closely supervise the outsourced work  performed  by
our  heavy maintenance and engine overhaul contractors.

Line maintenance consists of routine  daily  and  weekly  scheduled maintenance checks  on our
aircraft, including pre-flight, daily, weekly and overnight checks and any  diagnostics and routine repairs.
We  perform this work at our maintenance bases in Las Vegas, Phoenix, Orlando,  Tampa/St. Petersburg,
Ft.  Lauderdale, Bellingham, Tunica (Mississippi),  Reno (Nevada)  and Laughlin (Nevada) with  the
Reno, Laughlin and Tunica bases supporting our fixed fee flying services. We will perform similar
functions in Los Angeles when we initiate  service there  in May 2009.  For  unscheduled  requirements
that arise away from our maintenance  bases,  we subcontract our line  maintenance to outside
organizations under customary industry  terms.

Heavy maintenance checks consist of more  complex inspections and servicing of the aircraft that
cannot be accomplished during an overnight visit.  These checks occur approximately every 18  months
on each aircraft and can range in duration from  two  to  six weeks, depending on the  magnitude of  the
work prescribed in the particular check. We have contracted  with American Airlines, Inc.,  the world’s
largest MD80 operator, to perform airframe  heavy  maintenance checks on an exclusive basis through
the end of 2009. We have the option to extend the  contract for an  additional year. Recently,  we have
utilized AAR Corp., a company not affiliated with  American Airlines, Inc., for induction services to
ready  newly acquired aircraft to enter our  operating  fleet.

Component and engine overhaul and  repair involves sending certain parts, such as engines, landing

gear and avionics, to FAA-approved maintenance repair  stations for repair  and overhaul. We  presently
utilize Pratt & Whitney controlled Christchurch Engine Centre and TIMCO  Aviation Services, Inc. for
overhaul and repair of our engines on  a  non-exclusive  basis.

We  also have a non-exclusive general  terms agreement with Avioserv for  the consignment  of

engine parts.

11

In addition to the maintenance contractors we  presently utilize,  we believe there are sufficient

qualified alternative providers of maintenance  services that  we  can use  to satisfy our  ongoing
maintenance needs.

Aircraft Fuel

Fuel is our largest operating expense. The cost of fuel  is volatile, as it is subject to many economic

and geopolitical factors we can neither control nor  predict. Significant increases  in fuel costs, as we
have had in the recent past and could  have  in the future, would materially affect our operating  results
and profitability. While we are not currently pursuing fuel  hedging programs, in  the past we  have
entered into forward contracts or other  financial products to reduce our exposure to fuel price
volatility.

In an effort to reduce our fuel costs,  we have sought to become involved at an earlier  stage in the
fuel distribution channels. In this regard,  we have  formed a wholly-owned  subsidiary which has entered
into a limited liability company operating agreement with an affiliate of Orlando Sanford International
Airport to engage in contract fueling  transactions  for the  provision of aviation fuel to airline users at
that airport. In addition, we have invested in  fuel  storage  units and  fuel transportation facilities
involved in the fuel distribution process. These efforts could result in the creation of  additional joint
ventures to further our involvement in  the fuel distribution  process. By reason of these activities, we
could potentially incur material liabilities, including possible environmental liabilities, to which we
would not otherwise be subject.

Government Regulation

We  are subject to regulation by the DOT, FAA and  other governmental agencies.

DOT. The DOT primarily regulates economic  issues affecting air  transportation such as

certification and fitness of carriers, insurance requirements, consumer protection, competitive practices
and statistical reporting. The DOT also regulates requirements for accommodation of passengers with
disabilities. The DOT has the authority to investigate and  institute proceedings to enforce its
regulations and may assess civil penalties,  suspend or  revoke operating  authority  and seek  criminal
sanctions. DOT also has authority to restrict  or prohibit a carrier’s cessation of service to a particular
community if such cessation would leave  the community without scheduled airline service.

We  hold a DOT certificate of public  convenience  and  necessity authorizing us to engage  in:

(i) scheduled air transportation of passengers, property and mail within the  United States, its territories
and possessions and between the United  States  and all countries  that maintain a liberal aviation  trade
relationship with the United States (known  as ‘‘open  skies’’  countries),  and (ii) charter  air
transportation of passengers, property  and mail on  a domestic  and international basis.

FAA. The FAA primarily regulates flight operations  and safety,  including matters  such as
airworthiness and maintenance requirements for aircraft, pilot, mechanic,  dispatcher and  flight
attendant training and certification, flight  and duty time limitations and  air traffic control. The FAA
requires each commercial airline to obtain and  hold  an FAA air carrier certificate. This certificate, in
combination with operations specifications  issued to the airline by  the  FAA, authorizes the  airline to
operate at specific airports using aircraft  approved by  the FAA.  We have  and maintain in effect FAA
certificates of airworthiness for all of our aircraft,  and  we hold the necessary FAA authority to fly to all
of the cities we currently serve. Like  all  U.S. certificated carriers, we cannot provide  scheduled service
to new destinations without the authorization of the FAA.  The  FAA has the authority to investigate  all
matters within its purview and to modify,  suspend  or revoke our  authority  to  provide air transportation,
or to modify, suspend or revoke FAA  licenses issued  to  individual personnel,  for failure  to  comply with
FAA regulations. The FAA can assess  civil  penalties for  such failures and  institute proceedings for the
collection of monetary fines after notice and hearing. The  FAA also has authority to seek criminal

12

sanctions. The FAA can suspend or revoke  our authority  to  provide air transportation on an emergency
basis, without notice and hearing, if,  in  the FAA’s judgment,  safety requires such action. A  legal right to
an independent, expedited review of such FAA action exists.  Emergency suspensions or revocations
have been upheld with few exceptions.  The  FAA monitors  our compliance with  maintenance, flight
operations and safety regulations on  an ongoing basis,  maintains a continuous working relationship with
our  operations and maintenance management personnel, and  performs  frequent spot inspections  of our
aircraft, employees and records.

The FAA also has the authority to issue maintenance  directives and other mandatory orders
relating to, among other things, inspection, repair  and  modification  of aircraft and engines,  increased
security precautions, aircraft equipment requirements,  noise abatement, mandatory removal  and
replacement of aircraft parts and components, mandatory retirement of aircraft  and operational
requirements and procedures. Such directives  and  orders  can be issued without advance notice or
opportunity for comment if, in the FAA’s judgment, safety requires such action.

We  believe we are operating in compliance with applicable  DOT  and FAA regulations,
interpretations and policies and we hold all necessary operating and airworthiness  authorizations,
certificates and licenses.

Security. Within the United States, civil aviation security functions, including review and approval
of the content and implementation of  air  carriers’ security programs,  passenger and baggage  screening,
cargo  security measures, airport security, assessment  and distribution  of  intelligence, threat response,
and security research and development are the  responsibility of the TSA of the Department of
Homeland Security. The TSA has enforcement powers similar to DOT’s and FAA’s described above. It
also has the authority to issue regulations,  including in cases of emergency, the authority to do so
without advance notice, including issuance of a  grounding order as occurred on September 11, 2001.

Environmental. We are subject to various federal, state and local laws and regulations relating  to

the protection of the environment and  affecting matters such  as aircraft engine emissions, aircraft noise
emissions, and the discharge or disposal of materials and chemicals, which  laws  and regulations are
administered by numerous state and federal agencies. These agencies have enforcement powers  similar
to DOT’s and FAA’s described above.  In addition, prior  to receiving authorization from the  FAA to
begin service at an airport we have not  previously served,  we may  be  required to conduct an
environmental review of the effects projected from our  addition of service  at that airport.

Federal law recognizes the right of airport  operators with special  noise problems to implement

local noise abatement procedures so  long as  those procedures do not interfere unreasonably with
interstate and foreign commerce and  the  national air transportation  system. These  restrictions can
include limiting nighttime operations,  directing specific  aircraft operational procedures during takeoff
and initial climb, and limiting the overall number of flights at an  airport. None  of the airports we serve
currently restricts the number of flights or hours of operation, although it is  possible  one  or more of
such airports may do so in the future  with or without advance notice.

Foreign Ownership. To maintain our DOT and FAA certificates, our airline operating subsidiary
and  we (as the airline’s holding company) must qualify continuously  as a  citizen  of  the United  States
within the meaning of U.S. aeronautical laws and regulations. This means we must be under  the actual
control of U.S. citizens and we must  satisfy certain other requirements, including that our president and
at least two-thirds  of our board of directors  and other managing officers must be U.S.  citizens, and  that
not more than 25% of our voting stock  may  be  owned or controlled by  non-U.S.  citizens. The amount
of non-voting stock that may be owned or controlled by non-U.S.  citizens is strictly limited as well. We
believe we are in compliance with these ownership  and control criteria.

Other Regulations. Air carriers are subject to certain provisions of  federal laws and regulations

governing communications because of their  extensive use of radio and other  communication facilities,

13

and are required to obtain an aeronautical radio  license from  the Federal Communications Commission
(‘‘FCC’’). To the extent we are subject  to  FCC requirements,  we will continue  to  comply with those
requirements.

The quality of water used for drinking and hand-washing  aboard aircraft is subject to regulation by

the Environmental Protection Agency  (‘‘EPA’’). To the extent  we  are  subject to EPA requirements, we
will continue  to comply with those requirements.

We  are responsible for collection and remittance of federally imposed and  federally approved taxes

and fees applicable to air transportation passengers.  We believe  we  are  in compliance with these
requirements, and we will continue to  comply with them.

Our operations may become subject to additional federal requirements in the future under  certain
circumstances. For example, our labor relations  are covered  under Title  II of the Railway Labor  Act of
1926, as amended, and are subject to the jurisdiction of the  National Mediation Board. During a period
of past fuel scarcity, air carrier access to jet fuel  was  subject to allocation regulations promulgated by
the Department of Energy.

We  are also subject to state and local laws,  regulations and ordinances at locations where  we

operate and to the rules and regulations  of various local authorities that  operate airports  we serve.
None of the airports in the small cities  in  which we operate have slot control, gate  availability or
curfews that pose meaningful limitations on our operations.  However,  some  small city airports  have
short runways that require us to operate  some flights at  less than full capacity.

International air transportation, whether  provided on a scheduled or charter  basis, is  subject to the

laws, rules and regulations of the foreign  countries to, from and  over which the  international  flights
operate. Foreign laws, rules and regulations governing air transportation are generally  similar, in
principle, to the regulatory scheme of the  United  States as described  above, although in some cases
foreign requirements are comparatively less onerous and in others,  more onerous.  We must comply
with the laws, rules and regulations of  each country  to,  from  or over  which we operate. International
flights are also subject to U.S. Customs and Border Protection, Immigration and Agriculture
requirements and the requirements of equivalent foreign governmental agencies.

Future Regulation. Congress, the DOT, the FAA and other governmental agencies  have under
consideration, and in the future may consider and adopt,  new  laws, regulations, interpretations  and
policies regarding a wide variety of matters that  could affect, directly or indirectly,  our  operations,
ownership and profitability. We cannot predict what other matters  might  be  considered in  the future by
the FAA, the DOT, other agencies or Congress, nor can we judge what impact, if any,  the
implementation of any of these proposals  or changes might  have on  our business.

Civil Reserve Air Fleet.

In February 2009 we received approval to become a participant in the Civil
Reserve Air Fleet (CRAF) Program which affords the  U.S. Department of Defense the right  to  charter
our  aircraft during national emergencies  when the need for  military airlift exceeds the capability of
available military resources. During the  Persian Gulf War of 1990-91 and  on  other occasions,  CRAF
carriers  were  required  to  permit  the  military  to  use  their  aircraft  in  this  manner.  As  a  result  of  our
CRAF approval, we are eligible to bid  on  and  be  awarded peacetime airlift contracts  with the military.

Insurance

We  maintain insurance policies we believe  are of types  customary in  the industry and  as required
by the DOT and in amounts we believe  are  adequate to protect us against  material  loss. The policies
principally provide coverage for public liability, passenger  liability, baggage  and cargo liability, property
damage,  including coverages for loss  or  damage to our  flight equipment and workers’  compensation
insurance. There is no assurance, however, that the amount of insurance we carry will be sufficient  to
protect us from material loss.

14

General Information

Our principal executive offices are located  at 8360  South Durango Drive,  Las Vegas,  Nevada
89113. Our telephone number is (702)  851-7300.  Our website address  is http://www.allegiantair.com. We
have not incorporated by reference into  this annual report the information on  our  website and you
should not consider it to be a part of this document.  Our website address  is included in this document
for reference only. Our annual report, quarterly reports,  current reports  and amendments  to  those
reports are made available free of charge through our website at  ir.allegiantair.com, as soon as
reasonably practicable after electronically  filed  with or furnished to the Securities and  Exchange
Commission (‘‘SEC’’).

Business  History

We  were founded  in 1997 and initially operated  as Allegiant Air, Inc. under  a different  business

strategy with a different management team. Prior  to  our  bankruptcy filing in December 2000, we were
owned by a single individual. Although Maurice J.  Gallagher, Jr. provided  some financing  to  us,  neither
he nor any other members of our current management were actively involved in our  business.  Prior to
2001, the focus of our business was ad hoc charters and a more traditional scheduled  service  product
catering  to the business traveler with  multiple flights a  day.  At  that time, we used DC-9 aircraft with a
two-class configuration and served a  small number of cities in  the West.

This strategy was ultimately unsuccessful, and we filed for bankruptcy  court protection in

December 2000. A plan of reorganization  was confirmed in June 2001. The key elements of the plan
were: (i) debt held by Mr. Gallagher  was restructured  and Mr. Gallagher injected additional capital
into our company; (ii) Mr. Gallagher became our majority owner; and  (iii)  a new management team
was installed in June 2001. We emerged from bankruptcy in March 2002.

In May 2005, we completed a private  placement under which private investors paid $34.5 million
for preferred shares of our limited liability company  predecessor.  Simultaneously, Mr. Gallagher, our
chief executive officer, converted $5.0  million of debt owed to him into preferred shares. Three of our
current directors directly or indirectly  invested in this transaction.

On December 13, 2006, we completed the  initial public offering of our  common stock. We  issued

5,750,000 shares at $18.00 per share  resulting in  net proceeds to us of approximately $94.5  million.

In May 2007, we completed a secondary public  offering  under which selling stockholders sold

3,794,286 shares and we issued 748,214  shares  at $31.75 per share resulting in net proceeds to us of
approximately $22.3 million.

Item 1A. Risk Factors

An investment in our common stock involves  a high degree  of risk.  Investors should carefully consider
the risks described below before making  an  investment decision.  Our business, financial condition or  results
of operations could be materially and adversely affected by  any  of these risks. The trading  price of our
common stock could decline due to any  of these  risks, and investors may lose all or  part of your investment.

Risks Related to Allegiant

The economic downturn may adversely  affect travel from our small  city markets to our leisure
destinations.

The U.S. economy has been weakened by a financial  crisis, significant  declines in the stock  markets

and increasing unemployment, which may  reduce  the wealth and tighten  spending  of consumers. It  is
uncertain to what extent these economic conditions  may  impact demand for airline travel in our  small
city markets or to our leisure destinations.

15

Increases in fuel prices or unavailability of fuel would harm our business  and profitability.

Fuel costs constitute a significant portion of our total  operating expenses  (more  than 50%  during

2008). Significant increases in fuel costs have  negatively affected our  operating results in 2008  and
future price increases could harm our  financial  condition and results of operations.

Aircraft fuel availability is also subject to periods of market surplus and shortage and  is affected  by

demand for heating oil, gasoline and  other petroleum products. Because of the  effect of these events
on the price and availability of aircraft  fuel, the price and future  availability of fuel cannot be predicted
with any degree of certainty. A fuel supply shortage or  higher fuel prices could  result in curtailment of
our  service.

Our reputation and financial results could be harmed  in the event of  an  accident or incident involving
our aircraft or other MD80 aircraft.

An accident or incident involving one  of our aircraft could  involve repair  or replacement of a
damaged aircraft and its consequential  temporary or permanent  loss from  service,  and significant
potential claims of injured passengers  and others. Although we believe we  currently  maintain  liability
insurance in amounts and of the type  generally consistent with industry practice, the  amount  of such
coverage may not  be adequate and we  may be forced to bear substantial losses from an  accident.
Substantial claims resulting from an accident in excess of our related insurance coverage would harm
our  business and financial results. Moreover,  any  aircraft accident or incident, even if fully insured,
could cause a public perception that we  are  less safe or reliable than other airlines,  which would harm
our  business. Because we are smaller  than most airlines, an  accident would likely adversely affect us to
a greater degree than a larger, more  established  airline.

Additionally, our dependence on this  single  type  of aircraft and engine for all of our flights makes
us particularly vulnerable to any problems  that  might be associated with, or aging aircraft requirements
affecting, this aircraft type or these engines. Our business would be significantly harmed if a mechanical
problem with the MD80 series aircraft  or the  Pratt  &  Whitney JT8D-200 series engine  were discovered
causing our aircraft to be grounded while  any  such problem is being corrected,  assuming it could be
corrected at all. The FAA could also  suspend  or restrict the  use of our aircraft in the  event of any
actual or perceived mechanical problems,  whether  involving our aircraft or another U.S. or foreign
airline’s aircraft, while it conducts its  own investigation. Our  business  would also be significantly
harmed if the public avoids flying our aircraft due to an adverse perception of the  MD80 series aircraft
or the Pratt & Whitney JT8D-200 series  engine  because of  safety concerns or  other problems,  whether
real or perceived, or in the event of an  accident involving  an MD80  aircraft.

We rely heavily on automated systems to operate our business  and  any failure of  these systems could
harm our business.

We  depend on automated systems to operate our business, including  our  computerized airline
reservation system, our telecommunication  systems, our website  and other  automated systems.  We rely
on a single vendor to support many of  these systems and it would be difficult to readily  replace this
vendor on which we have relied since  our inception. A failure  of this  vendor  to  satisfactorily service our
automation needs could negatively affect our Internet  sales and customer service and  result in
increased costs.

We  issue only electronic tickets. Our  website and reservation system must be able to accommodate

a high volume of traffic and deliver important  flight information. Substantial or repeated website,
reservations system or telecommunication  systems failures or a failure by  our vendor  could  reduce the
attractiveness of our services. Any disruption in  these  systems could result in  the loss  of  important  data,
loss of revenue, increase our expenses  and generally harm  our  business.

16

In the processing of our customer transactions, we receive and store  a  large volume  of identifiable
personal data. This data is increasingly subject  to  legislation and regulation. This government action is
typically intended to protect the privacy  of personal data that is collected, processed and  transmitted.
We  could be adversely affected if legislation or regulations are expanded to require  changes in our
business practices in ways that negatively affect our business, financial condition and results  of
operations. As privacy and data protection become more sensitive  issues, we may also  become exposed
to potential liabilities as a result of differing  views on  the privacy of travel data. These and  other
privacy developments are difficult to anticipate and could  adversely affect  our  business,  financial
condition and results of operations.

Our maintenance costs will increase  as our fleet ages.

Our aircraft range from 12 to 22 years old, with an average age of 19.4  years  as of February 1,

2009. In general, the cost to maintain  aircraft increases as  they age and  exceeds the cost  to  maintain
new aircraft. FAA regulations require  additional and enhanced maintenance  inspections for older
aircraft. These regulations include Aging  Aircraft  Airworthiness  Directives, which typically increase  as
an aircraft ages and vary by aircraft or  engine type depending on the  unique characteristics of each
aircraft and/or engine.

In addition, we may be required to comply with any  future aging aircraft issues,  law  changes,
regulations or airworthiness directives. We cannot  assure you our  maintenance costs  will not exceed our
expectations.

We  believe our aircraft are and will continue to be mechanically reliable based on the percentage

of scheduled flights completed. We cannot assure you our aircraft  will continue to be sufficiently
reliable over longer periods of time. Furthermore, given  the age of our fleet, any  public  perception  that
our  aircraft are less than completely reliable could  have an  adverse effect on  our profitability.

We may be subject to unionization which could  increase our labor costs.

Unlike most airlines, we have a non-union  workforce. If our employees unionize, it  could  result in
demands  that may increase our operating  expenses and adversely affect  our  profitability. Our  pilots and
flight attendants have formed in-house  associations to negotiate matters  of  concern with  us.  Although
we have negotiated mutually acceptable  arrangements with our pilots and flight attendants, our costs
could be adversely affected by the cumulative results of discussions with employee  groups in the  future.

Our business is heavily dependent on  the  attractiveness of our  leisure destinations and  a reduction in
demand for air travel to these markets  could harm our business.

Almost all of our scheduled flights and  announced service have Las Vegas, Phoenix, Orlando,
Tampa/St. Petersburg, Ft. Lauderdale  or  Los Angeles  as either  their  destination  or origin. Our business
could be harmed by any circumstances causing a reduction in  demand  for  air  transportation to one or
more of these markets, such as adverse changes in  local economic conditions, negative public
perception of the particular city, significant  price increases,  or  the impact of future terrorist attacks.

Our business could be harmed if we  lose the services of our key personnel.

Our business depends upon the efforts of our  chief executive officer, Maurice J. Gallagher, Jr., and

a small  number of management and  operating personnel. We do  not currently have  an employment
agreement with or maintain key-man  life insurance on  Mr. Gallagher. We may have difficulty replacing
management or other key personnel  who leave  and,  therefore, the loss of the services of  any of these
individuals could harm our business.

17

If our credit card  processing company were to  require significant  holdbacks for processing  credit card
transactions for the purchase of air  travel and other services,  our cash  flow would be  adversely
affected.

Credit  card companies sometimes require holdbacks when future air travel and other future

services are purchased through credit  card  transactions. We  rely  on a single credit card processing
company at this time, and our agreement is  terminable on 30  days notice. As virtually all of our
scheduled service and ancillary revenue is  paid with credit cards  and our credit card processing
agreement does not require a significant  holdback, our cash flow  would suffer in  the event the terms of
our  current agreement were changed or  terminated. Although  we believe  we would  be  able to secure a
replacement credit card processing agreement if our current agreement is  terminated, the  terms of any
new agreement may not be as favorable  to us. These cash  flow  issues could be exacerbated during
periods of rapid growth as we would be incurring additional  costs  associated  with our growth, but our
receipt of these revenues would be delayed.

Risks Associated with the Airline and  Travel  Industry

The airline industry is highly competitive and  future competition in our small  city markets  could harm
our business.

The airline industry is highly competitive.  The small  cities we  serve  on a scheduled basis  have
traditionally attracted considerably less attention  from our potential competitors than larger  markets,
and in most of our markets, we are the  only provider of nonstop service to our leisure  destinations. It
is possible other airlines will begin to provide  nonstop services  to  and  from these  markets  or otherwise
target these markets. An increase in the amount of direct or  indirect competition could harm our
business.

A future act of terrorism, the threat  of such  acts or escalation of U.S. military involvement overseas
could adversely affect our industry.

Even if not directed at the airline industry, a  future act of  terrorism, the threat of such  acts or
escalation of U.S. military involvement overseas  could  have an adverse effect  on the  airline industry.  In
the event of a terrorist attack, the industry would  likely experience significantly reduced demand  for
travel services. These actions, or consequences resulting  from these  actions, would  likely harm our
business and the airline and travel industry.

Changes  in government regulations imposing additional requirements and restrictions on our
operations could increase our operating  costs  and result in service  delays  and disruptions.

Airlines are subject to extensive regulatory and legal compliance requirements,  both  domestically
and internationally, that involve significant costs.  In the  last several years, the FAA has issued  a number
of directives and other regulations relating to the maintenance and operation  of  aircraft, including rules
regarding assumed average passenger  weight, that have required us to make significant  expenditures.
FAA requirements cover, among other things, retirement of older aircraft,  security measures, collision
avoidance systems, airborne windshear avoidance systems, noise  abatement, weight and payload limits,
and increased inspection and maintenance procedures to be conducted on aging  aircraft.

We  incur substantial costs in maintaining our current  certifications and otherwise complying with
the laws, rules and regulations to which  we  are subject. We cannot  predict whether we  will  be  able to
comply  with all present and future laws, rules, regulations  and certification requirements or that the
cost of continued compliance will not significantly increase  our costs of doing business.

The FAA has the authority to issue mandatory  orders  relating to, among other things, the
grounding of aircraft, inspection of aircraft,  installation of new  safety-related items and removal and

18

replacement of aircraft parts that have failed or may fail in the  future. A decision by the FAA to
ground, or require time consuming inspections of or maintenance on, all  or any of our MD80 series
aircraft, for any reason, could negatively  impact our results of operations. In addition to state and
federal regulation, airports and municipalities enact rules and regulations that affect our operations.

Additional laws, regulations, taxes and airport rates and charges have  been proposed  from time  to
time that could significantly increase the  cost of airline operations or reduce revenues.  For example,  in
2006 the FAA adopted regulations requiring airlines to monitor their third-party vendors’  compliance
with drug testing standards applicable  to  mechanics and maintenance  personnel in  addition  to
monitoring the airline’s own compliance. Similarly, as a  result of  the  terrorist  attacks  in New York and
Washington, D.C. in September 2001, the  FAA and  the TSA  have imposed more  stringent security
procedures on airlines. We cannot predict  what  other  new regulations may be imposed on airlines and
there is no assurance these laws or regulations,  or any laws or regulations enacted  in the future, will
not materially adversely affect our financial condition or results of  operations.

Our ability to operate as an airline is dependent upon  our maintaining  certifications issued  to  us
by the DOT and the FAA. Federal law requires that air carriers  operating large  aircraft, such  as our
MD80 series aircraft, be continuously  ‘‘fit,  willing and able’’  to  provide the services for which  they are
licensed. Our ‘‘fitness’’ is monitored by the  DOT, which  considers factors such  as consumer-relations
practices, legal and regulatory compliance disposition,  financial resources  and  U.S. citizenship in
making its determinations. While DOT has seldom revoked a  carrier’s  certification for lack of fitness,
such an occurrence would render it impossible for  us  to  continue operating  as an airline.  Similarly,  in a
worst-case scenario, the FAA could restrict  or suspend our  ability  to  operate  as an airline,  and could do
so on an emergency basis with little or no advance warning in the event the FAA should consider our
operations unsafe. While under such  circumstances we  would have a right to expedited judicial review
of the legality of the FAA’s actions, such  a  development would likely harm our business severely
regardless of the outcome of such review.

In the event we elect in the future to expand our scheduled service  offerings into international
markets, we would be subject to increased regulation  by  U.S. and foreign aeronautical authorities as
well as customs, immigration and other border-protection  agencies. Additionally, there is no assurance
we would be able to obtain the right  to  serve all routes we may  wish to serve.  These factors, alone  or
in combination, could materially adversely  affect  any international  scheduled service we  may choose to
pursue in the future.

In April 2006, the FAA indicated it intends  to  issue regulations limiting the age of aircraft that
may be flown in the U.S. The announcement did not indicate the maximum  age that would be allowed,
the effective date of the regulation or  any  grandfathering  provisions.  These regulations, if  and when
implemented, could have a material  effect on our future  operations.

Airlines are often affected by factors beyond  their control, including traffic congestion at airports,
weather conditions, increased security  measures or the outbreak of disease, any of which could harm
our operating results and financial condition.

Like other airlines, we are subject to delays caused by factors beyond our control, including air

traffic congestion at airports, adverse  weather  conditions,  increased  security measures or  the outbreak
of disease. Delays frustrate passengers  and  increase costs,  which in  turn could affect profitability.
During  periods of fog, snow, rain, storms  or other adverse weather conditions, flights may be cancelled
or significantly delayed. Cancellations or  delays due to weather conditions, traffic control  problems and
breaches in security could harm our operating results  and financial  condition.  An outbreak of  a disease
that affects travel behavior, such as severe acute respiratory syndrome (‘‘SARS’’) or avian flu, could
have a material adverse impact on the airline  industry.  Any general  reduction in  airline passenger

19

traffic as a result of an outbreak of disease could  harm our business, financial condition and results  of
operations.

Risks Related to Our Stock Price

The market price of our common stock may  be volatile,  which  could cause  the value of  an investment
in our stock to decline.

The market price of our common stock may fluctuate substantially  due to  a variety  of factors,

many  of which are beyond our control,  including:

(cid:127) announcements  concerning our competitors, the airline  industry  or  the economy in general

(cid:127) strategic actions by us or our competitors, such as acquisitions or  restructurings

(cid:127) media  reports and publications about  the safety of our aircraft or the  aircraft type  we operate

(cid:127) new regulatory pronouncements and  changes in  regulatory guidelines

(cid:127) announcements  concerning our business  strategy, such as the introduction of a  new aircraft type

(cid:127) general and industry-specific economic conditions

(cid:127) changes in financial estimates or recommendations by securities analysts

(cid:127) sales of our common stock or other  actions by investors with significant shareholdings

(cid:127) general market conditions.

The stock markets in general have experienced substantial volatility that has often been unrelated

to the operating performance of particular  companies. These  types of broad market fluctuations may
adversely affect the trading price of our common stock.

In the past, stockholders have sometimes  instituted  securities class action litigation against
companies following periods of volatility  in the  market  price of their securities. Any similar litigation
against us could result in substantial costs, divert management’s attention and resources, and harm our
business or results of operations.

Other companies may have difficulty acquiring us, even if doing so  would benefit our stockholders, due
to provisions under our corporate charter,  bylaws and option plans, as  well  as Nevada  law.

Provisions in our articles of incorporation,  our  bylaws, and  under  Nevada law could make it more

difficult for other companies to acquire us, even if  doing so would  benefit our stockholders. Our
articles of incorporation and bylaws contain the  following  provisions,  among others,  which may inhibit
an acquisition of our company by a third  party:

(cid:127) advance notification procedures for matters to be brought before stockholder meetings

(cid:127) a limitation on who may call stockholder meetings

(cid:127) the ability of our board of directors to issue  up to 5,000,000  shares of preferred stock  without a

stockholder vote.

We  are also subject to provisions of Nevada law that  prohibit us  from engaging in any business

combination with any ‘‘interested stockholder,’’ meaning generally that a stockholder who beneficially
owns more than 10% of our stock cannot acquire  us for  a period  of  time  after the date  this  person
became an interested stockholder, unless  various conditions are met, such as approval  of the
transaction by our board of directors.

20

Under U.S. laws and the regulations  of the DOT, U.S.  citizens must  effectively  control  us. As a
result, our president and at least two-thirds of our board of directors must be U.S.  citizens and not
more than 25% of our voting stock may  be owned by  non-U.S. citizens (although  subject to DOT
approval, the percent of foreign economic  ownership may be as  high as 49%). Any of these restrictions
could have the effect of delaying or preventing a change  in control.

In addition, options under our Long-Term Incentive Plan  may have a special acceleration feature
pursuant to which those options will vest  in full in the event we are acquired.  The  accelerated vesting
of our employee stock options may prove  to be a  deterrent to a  potential acquisition of  us  because the
acquiring company may have to implement  additional retention programs to ensure the continued
service of our employees, and the additional dilution that will result from the accelerated vesting  of our
outstanding employee stock options will  likely reduce  the amount otherwise  payable to our stockholders
in an acquisition.

Our corporate charter and bylaws include provisions limiting  voting by  non-U.S. citizens.

To comply with restrictions imposed by federal law on  foreign ownership of U.S. airlines,  our
articles of incorporation and bylaws restrict voting of shares  of our capital stock by non-U.S. citizens.
The restrictions imposed by federal law currently require no more than 25% of our stock be voted,
directly or indirectly, by persons who  are  not  U.S. citizens, and  that our president and  at least
two-thirds of the members of our board of  directors be U.S. citizens.  Our bylaws  provide no  shares of
our  capital stock may be voted by or  at  the direction of non-U.S. citizens unless such  shares are
registered on a separate stock record, which  we refer  to  as the foreign  stock  record. Our  bylaws further
provide no shares of our capital stock will be registered on  the foreign stock record  if the  amount  so
registered would exceed the foreign ownership  restrictions imposed by federal  law.  Registration on  the
foreign stock record is made in chronological order based on the  date we receive a  written  request  for
registration. Non-U.S. citizens will be able  to  own and vote shares of our  common stock only if the
combined ownership by all non-U.S.  citizens does not violate these requirements.

The value of our common stock may be  negatively affected by  additional  issuances of  common stock or
preferred stock by us and general market factors.

Future issuances or sales of our common stock or  convertible preferred  stock  by  us will  likely be
dilutive to our existing common stockholders. Future issuances or  sales  of  common or preferred stock
by us, or the availability of such stock  for future issue  or sale, could have a negative  impact  on the
price of our common stock prevailing from time to time. Sales of substantial  amounts of our common
stock in the public or private market, a  perception  in the market that  such sales  could  occur, or  the
issuance of securities exercisable or convertible into our common  stock,  could  also adversely  affect the
prevailing price of our common stock.

Substantial sales of our common stock could cause our  stock  price to fall.

If our existing stockholders sell a large number  of shares  of  our common stock or the public

market perceives existing stockholders  might sell shares of common stock, the market price  of  our
common stock could decline significantly.  All  of  our outstanding shares  are either  freely  tradable,
without restriction, in the public market  or eligible for sale  in the  public  market at various times,
subject, in some cases, to volume limitations under  Rule 144 of the Securities Act of 1933,  as amended.

We  cannot predict whether future sales of our  common  stock or the availability of our common
stock for sale will adversely affect the  market  price for  our  common stock or our ability to raise  capital
by offering equity securities.

21

Item 1B. Unresolved Staff Comments

Not Applicable.

Item 2. Properties

We  lease facilities at several of the airports  we serve. Our leases for our terminal passenger
services facilities, which include ticket counter  and gate space, and  operations support areas,  generally
have terms of less than two years in duration and can generally be terminated  with a 30 to 60 day
notice. We have also entered into use  agreements at each of the airports  we serve that provide for
non-exclusive use of runways, taxiways and other facilities. Landing  fees  under these agreements  are
based on the number of landings and  weight  of  the aircraft.

Our principal base of operations in Las  Vegas is Terminal 1  at  McCarran International Airport.

We  share the terminal with many other carriers. We currently lease three  gates and  have access  to
additional gates in the terminal. We believe  we can operate ten  departures per day per gate  giving us
current capacity to operate up to 30 departures per day on our  leased  gates and  additional departures
per  day on the gates we have access to use. As a result  in the reduction of overall capacity during 2008
at McCarran, we believe the current  access to gate  space is  sufficient to accommodate our near term
requirements. We expect growth at McCarran over the long-term, with an eventual increase in  airline
capacity  to levels beyond those prior to 2008, which may result in gate space becoming more difficult to
obtain at McCarran. We also lease space  at the cargo area on the field at McCarran which  is used for
line maintenance operations. We currently rely on  the availability  of  overnight aircraft parking space  at
the Las Vegas airport. However, due  to  the anticipated long-term growth of  McCarran, we may
encounter difficulty in obtaining sufficient  overnight aircraft parking space  in the future. Over time,  this
may result in our having to overnight  more  of our aircraft in other  cities, which  may increase our costs.

Our principal base of operations in Orlando  is Terminal B at Orlando Sanford International
Airport. We are the only scheduled domestic carrier operating  at  Orlando Sanford  International
Airport. The terminal has 12 gates, and  we currently utilize up to three gates. We believe  we have
sufficient gate space to accommodate  several years of growth at this airport. We  also lease space in  a
nearby cargo building that supports our  line maintenance and commissary operations.

We  use two gates at the St. Petersburg-Clearwater  International Airport with shared access  to  nine

additional gates. We believe we have  access to sufficient  gate  space  to  accommodate several years of
growth at this airport.

We  are the only carrier providing scheduled service at  Phoenix-Mesa Gateway  Airport in Phoenix

based on currently published schedules with shared  access to four  gates. In 2008, we lent Phoenix-Mesa
Gateway Airport $3.0 million to construct  an expansion of the existing terminal. With this expansion
now complete, we believe we have access  to sufficient  gate space to accommodate several  years  of
growth at this airport.

We  use  two  gates  at  the  Bellingham  International  Airport  with  shared  access  to  provide  service  to

Las Vegas, Phoenix and four other leisure destinations  (soon to be five, with our newly announced
service to Los Angeles to start in May  2009). Bellingham  International Airport is exploring the
possibility of an expansion project which  we believe  will allow for sufficient gate space to accommodate
several years of growth.

Our principal base of operations in Ft. Lauderdale is Terminal  2 at Ft. Lauderdale-Hollywood
International Airport. We have non-exclusive  use of one gate at this airport. While we have  sufficient
gate  space to accommodate our near-term requirements, gate space at  Ft.  Lauderdale is at  a premium,
as is space for parking aircraft overnight and operational space in general. While we believe that we
will be able to accommodate our near-term Ft. Lauderdale growth  plans,  the  space constraints may
limit our growth or operations in the  future.

22

Our principal base of operations in Los Angeles will be Terminal  6 at Los Angeles  International
Airport. We will have non-exclusive use of one gate at this  airport. We believe  we will have access to
sufficient gate space to accommodate  future growth at this airport.

Our primary corporate offices are located  in Las Vegas, where we  lease approximately 65,000
square  feet of space under a lease that  expires in April 2019. The lease  has two  five-year renewal
options, but we have the right to terminate the lease  after seven years in April 2015 and the right  to
purchase the building from the landlord after the  third year  of  the lease in April 2011. We are also
responsible for our share of common area  maintenance charges.  In June 2008,  we entered  into  a lease
for approximately 10,000 square feet  of  office space  in a building  adjacent  to  our corporate offices to
be utilized for training and other corporate purposes. In each case, the  landlord  is a limited liability
company  in  which  certain  of  our  officers  and  directors  own  significant  interests  as  non-controlling
members.

We  also lease additional space in Las Vegas for  commissary and parts warehouse under a lease

that expires in August 2009.

Item 3. Legal Proceedings

We  are subject to certain legal and administrative actions  we consider  routine  to  our  business
activities. We believe the ultimate outcome of any pending legal  or  administrative matters will not have
a material adverse effect on our financial  position, liquidity  or results of operations.

Item 4. Submission of Matters to a Vote  of  Security Holders

Not Applicable.

23

Item 5. Market for Registrant’s Common Equity,  Related  Stockholder Matters,  and Issuer Purchases

PART II

of Equity Securities

Market for our common stock

Our common stock has been quoted  on the Nasdaq Global  Market or the  Nasdaq Global Select
Market since December 8, 2006. On  February  27, 2009, the  last sale price of our common  stock  was
$34.32 per share. The following table sets  forth the  range of  high and low sale  prices for our common
stock for the periods indicated.

Period

2008

1st Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3rd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4th Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2007

1st Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3rd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4th Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High

Low

$32.46
$28.93
$35.94
$49.06

$36.51
$35.65
$34.00
$38.74

$19.97
$18.52
$15.89
$23.52

$25.83
$27.53
$27.56
$29.90

As of February 1, 2009, there were approximately 600 holders  of  record  of our common stock. We

believe that a substantially larger number of beneficial  owners hold shares of our common stock in
depository or nominee form.

Securities Authorized for Issuance under Equity  Compensation Plans

The following table provides information regarding options, warrants or other rights to acquire

equity securities under our equity compensation  plans as of December 31, 2008:

Number of Securities to be
Issued upon Exercise of
Outstanding Options,
Warrants and Rights

Weighted-Average
Exercise  Price of
Outstanding
Options,
Warrants and Rights

Number  of Securities
Remaining Available for
Future  Issuance under
Equity Compensation  Plans

Equity compensation plans

approved by security holders(a) .

451,001

Equity compensation plans not

approved by security holders(b) .
Total . . . . . . . . . . . . . . . . . . . . . .

162,500
613,501

$22.88

$ 4.40
$17.98

2,196,553

N/A
2,196,553

(a) The shares shown as being issuable  under equity compensation plans approved by our security

holders  excludes restricted stock awards issued.  In addition to the  above, there  are 49,261 shares of
nonvested restricted stock as of December  31, 2008.

(b) The shares shown as being issuable  under equity compensation plans not approved by our security
holders  consist of warrants granted to the placement agent in  our private placement completed in
May 2005.

24

Dividend Policy

Other than distributions paid to our  owners to defray  the income taxes  payable by them  with
respect to our taxable income while we were a  pass-through entity for income tax purposes,  we have
not declared or paid any dividends on  our equity since our inception.  We do not intend  to  pay any
dividends on our common stock in the foreseeable future. We currently intend to retain  our  future
earnings, to finance the further expansion and continued growth of  our business.

Our Repurchases of Equity Securities

The following table reflects our repurchases of  our  common  stock during the fourth quarter of
2008. All stock repurchases during this period were made from employees  who received restricted stock
grants. All stock repurchases were made  at the election of each employee pursuant to an offer to
repurchase by the Company. In each  case, the shares  repurchased  constituted either  the full amount of
vested shares or the portion of vested  shares necessary to satisfy  withholding tax  requirements.

ISSUER PURCHASES OF EQUITY SECURITIES

Period

Total Number of
Shares
Purchased

Average Price
Paid per Share

Total Number of
Shares Purchased as
Part of Publicly
Announced Plans
or Programs

Approximate Dollar
Value of Shares  that
May Yet Be Purchased
Under the Plans or
Programs(1)

October 2008 . . . . . . . . . . . . . .
November 2008 . . . . . . . . . . . . .
December 2008 . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . .

1,774
None
22,357

24,131

$33.22
N/A
$41.36

$40.76

None
None
None

None

$9,205,384
$9,205,384
$9,205,384

$9,205,384

(1) Represents the remaining dollar value of open market purchases  of the Company’s common stock

which  was authorized in January 2008 by the  Board of Directors under  a  share repurchase
program. In January 2009, the Board of Directors  authorized  a  share repurchase  program to
acquire through open market purchases up to $25.0 million  in the Company’s common stock. The
newly authorized program replaces the previously approved program which expired in  January
2009 with $9.2 million of unused authority.

25

Stock Price Performance Graph

The following graph compares the cumulative total  stockholder return  on our common stock  with

the cumulative total return on the Nasdaq  Composite Index  and the AMEX  Airline Index for the
period beginning on December 8, 2006 (the  date our common stock was first  traded) and ending on
the last day of 2008. The graph assumes  an investment  of  $100 in  our stock  and the  two indices,
respectively, on December 8, 2006, and  further assumes the reinvestment of all dividends. The
December 8, 2006 stock price used for our  stock  is the initial public offering  price. Stock  price
performance, presented for the period from December 8, 2006 to December 31, 2008,  is not necessarily
indicative of future results.

300

200

100

0

08-Dec-2006

31-Dec-2006

31-Dec-2007

31-Dec-2008

Allegiant Travel Company

Nasdaq Composite Index

AMEX Airline Index

3MAR200913493522

12/08/06

12/31/06

12/31/07

12/31/08

ALGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nasdaq Composite Index . . . . . . . . . . . . . . . . . . . . . . . . . . . .
AMEX Airline Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$100.00
$100.00
$100.00

$155.89
$ 99.09
$ 99.23

$178.56
$108.82
$ 58.39

$269.83
$ 64.70
$ 41.30

The stock price performance graph shall  not be deemed incorporated  by reference by any  general

statement incorporating by reference this  annual report  on Form 10-K into any  filing under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except  to  the extent that we
specifically incorporate this information  by reference, and shall not otherwise be deemed filed  under
such Acts.

26

Item 6. Selected Financial Data

The following financial information for  each of the five years ended  December 31, 2008, has  been
derived from our consolidated financial statements.  You should read the selected consolidated financial
data set forth below along with ‘‘Management’s Discussion  and  Analysis of Financial Condition and
Results of Operations’’ and our consolidated financial statements and related notes.

STATEMENT OF INCOME DATA:
Operating revenue:

Scheduled service revenue . . . . . . . . . . . . . . .
Fixed fee contract revenue . . . . . . . . . . . . . .
Ancillary revenue . . . . . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . . .

Operating expenses:

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals
. . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . .
Other (income) expense:

Loss (gain) on fuel derivatives, net
. . . . . . . .
Earnings from joint venture, net . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . .
Total other (income) expense . . . . . . . . . . . . . .
Income before income taxes . . . . . . . . . . . . . . .
Provision for income taxes:

Recognition of net deferred tax liabilities

For the year ended December 31,

2008

2007

2006

2005

2004

(in thousands, except per share data)

$330,969
52,525
114,625
5,893
504,012

$258,943
35,378
64,988
1,264
360,573

$178,349
33,743
31,258
—
243,350

$ 90,664
30,642
11,194
—
132,500

$46,236
40,987
3,142
—
90,365

229,640
72,007
43,476
41,465
14,361
2,815
23,489
20,911
448,164
55,848

11
(96)
—
(4,730)
5,411
596
55,252

152,149
55,593
33,724
25,764
12,803
3,004
15,992
17,484
316,513
44,060

(2,613)
(457)
63
(9,161)
5,523
(6,645)
50,705

101,561
37,453
24,866
19,482
9,293
5,102
10,584
12,456
220,797
22,553

4,193
—
—
(2,973)
5,517
6,737
15,816

52,568
23,090
14,090
9,022
5,625
4,987
5,088
9,529
123,999
8,501

(612)
—
—
(1,225)
3,009
1,172
7,329

27,914
16,201
13,608
9,367
3,548
3,847
2,183
7,619
84,287
6,078

(4,438)
—
—
(30)
1,399
(3,069)
9,147

upon C-corporation conversion . . . . . . . . .
Tax  provision, current year . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
19,845
$ 35,407

—
19,196
$ 31,509

Earnings per share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted(1) . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

1.75
1.73

$
$

1.56
1.53

6,425
651
8,740

1.23
0.52

$

$
$

$

$
$

—
37
7,292

—
12
$ 9,135

1.11
0.56

$
$

1.36
1.36

(1) The number of weighted average  diluted shares outstanding  for purposes of calculating 2005
earnings per share includes our redeemable convertible preferred shares as if converted on a
one-for-one basis into common shares. The dilutive effect of common  stock subject to outstanding
options and warrants to purchase shares of common stock for 2005  is not material. The dilutive
effect of common stock subject to unvested restricted  stock  for 2006 was not material.

27

OTHER FINANCIAL DATA:
Operating income . . . . . . . . . . . . . . . . . . . . . . .
Operating margin % . . . . . . . . . . . . . . . . . . . . .
Net cash provided by (used in):

For the year ended December 31,

2008

2007

2006

2005

2004

(dollars in thousands)

$ 55,848

$ 44,060

$22,553

$ 8,501

$ 6,078

11.1%

12.2%

9.3%

6.4%

6.7%

Operating activities . . . . . . . . . . . . . . . . . . . .
Investing activities . . . . . . . . . . . . . . . . . . . . .
Financing activities . . . . . . . . . . . . . . . . . . . .

$ 71,632
(100,505)
(18,243)

$ 73,947
(68,927)
8,976

$34,746
(1,607)
75,875

$ 44,027
(47,706)
23,369

$10,484
(9,675)
480

As of December 31,

2008

2007

2006

2005

2004

(in thousands)

BALANCE SHEET DATA:
Cash, cash equivalents and short-term

investments . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt (including capital leases) . . . . .
Redeemable convertible preferred shares . . . . . .
Stockholders’ equity . . . . . . . . . . . . . . . . . . . . .

$174,788
423,976
64,725
—
233,921

$171,379
405,425
72,146
—
210,331

$136,081
305,726
72,765
—
153,471

$ 53,325
170,083
59,747
39,540
14,607

$ 1,569
65,474
31,992
—
9,493

28

Operating  statistics (unaudited):

2008

2007

2006

2005

2004

For the year ended December 31,

Total system statistics:
Passengers . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) . . .
Available seat miles (ASMs) (thousands) . . . . . .
Load factor . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating revenue per ASM (RASM) (cents) . . .
Operating expense per ASM  (CASM)  (cents) . . .
Fuel expense per  ASM (cents) . . . . . . . . . . . . .
Operating CASM, excluding fuel (cents) . . . . . . .
Operating expense per passenger . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Fuel expense per  passenger
Operating expense per passenger, excluding fuel
.
Departures . . . . . . . . . . . . . . . . . . . . . . . . . . .
Block hours . . . . . . . . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . . . .
Average number of operating aircraft during

period . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total aircraft in service end of  period . . . . . . . . .
Average departures per aircraft per day . . . . . . . .
Full-time equivalent employees at period end . . .
Fuel gallons consumed (thousands) . . . . . . . . . .
Average fuel cost per gallon . . . . . . . . . . . . . . .
Scheduled service statistics:
Passengers . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) . . .
Available seat miles (ASMs) (thousands) . . . . . .
Load factor . . . . . . . . . . . . . . . . . . . . . . . . . .
Departures . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average passengers per departure . . . . . . . . . . .
Block hours . . . . . . . . . . . . . . . . . . . . . . . . . .
Yield (cents) . . . . . . . . . . . . . . . . . . . . . . . . .
Scheduled service revenue per ASM (cents) . . . .
Ancillary revenue per ASM (cents) . . . . . . . . . .
Total revenue per ASM (cents) . . . . . . . . . . . . .
Average fare—scheduled  service . . . . . . . . . . . .
Average fare—ancillary . . . . . . . . . . . . . . . . . .
Average fare—total . . . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . . . .
Percent of sales through website during  period . .

4,298,748
3,863,497
4,442,463

3,264,506
3,140,927
3,865,337

2,179,367
2,251,341
2,871,071

1,199,547
1,295,633
1,674,376

87.0%
11.35
10.09
5.17
4.92
104.25
53.42
50.83
35,839
81,390
836

36.4
38
2.69
1,348
76,972
2.98

$
$
$

$

81.3%
9.33
8.19
3.94
4.25
96.96
46.61
50.35
28,788
68,488
906

27.8
32
2.83
1,180
66,035
2.30

$
$
$

$

78.4%
8.48
7.69
3.54
4.15
101.31
46.60
54.71
20,074
50,584
966

20.8
24
2.64
846
47,984
2.12

$
$
$

$

$
$
$

$

840,939
914,897
1,218,560

75.1%
7.42
6.92
2.29
4.63
$ 100.23
33.19
$
67.04
$
8,369
20,784
948

77.4%
7.91
7.41
3.14
4.27
103.37
43.82
59.55
11,646
29,472
977

13.3
17
2.39
596
28,172
1.87

8.0
9
2.86
391
19,789
1.41

$

3,894,968
3,495,956
3,886,696

3,017,843
2,844,358
3,423,783

1,940,456
1,996,559
2,474,285

969,393
1,029,625
1,294,064

535,602
517,301
694,949

89.9%

29,548
132
70,239
9.47
8.51
2.95
11.46
84.97
29.43
114.40
882
86.4%

$
$
$

83.1%

25,088
120
60,607
9.10
7.56
1.90
9.46
85.80
21.53
107.33
923
86.6%

$
$
$

80.7%

16,634
117
43,391
8.93
7.21
1.26
8.47
91.91
16.11
108.02
1,006
85.9%

$
$
$

79.6%
8,388
116
22,465
8.81
7.01
0.87
7.87
93.53
11.55
105.07
1,045
81.0%

$
$
$

74.4%
4,803
112
11,827
8.94
6.65
0.45
7.11
86.33
5.87
92.19
913
68.4%

$
$
$

29

The following terms used in this section  and  elsewhere in this annual  report  have the meanings

indicated below:

‘‘Available seat miles’’ or ‘‘ASMs’’ represents the number of seats available for passengers

multiplied by the number of miles the seats  are flown.

‘‘Average fuel cost per gallon’’ represents total aircraft fuel expense  divided  by the  total  number  of

fuel gallons consumed.

‘‘Average stage length’’ represents the average number of miles flown per flight.

‘‘Load factor’’ represents the percentage of aircraft seating capacity that  is actually utilized

(revenue passenger miles divided by  available  seat miles).

‘‘Operating expense per ASM’’ or ‘‘CASM’’ represents operating expenses divided  by available  seat

miles.

‘‘Operating CASM, excluding fuel’’ represents operating expenses, less aircraft  fuel,  divided by
available seat miles. Although Operating  CASM, excluding fuel is not a calculation based on  generally
accepted accounting principles and should  not  be  considered as  an alternative to Operating Expenses as
an indicator of our financial performance, this statistic provides management and investors  the ability
to measure and monitor our cost performance absent  fuel price volatility. Both the cost  and availability
of fuel are subject to many economic  and  political  factors and therefore are beyond our control.

‘‘Operating revenue per ASM’’ or ‘‘RASM’’ represents operating revenue divided by available seat

miles.

‘‘Revenue passengers’’ represents the total number of passengers flown on all  flight segments.

‘‘Revenue passenger miles’’ or ‘‘RPMs’’  represents the number of miles flown  by revenue passengers.

‘‘Yield’’ represents scheduled service revenue  divided by scheduled service revenue passenger  miles.

30

Item 7. Management’s Discussion and  Analysis  of Financial  Condition and  Results  of Operations

The following discussion and analysis  presents factors that had a material effect on our results of
operations during the years ended December  31, 2008, 2007 and 2006.  Also discussed is our financial
position as of December 31, 2008 and 2007. You should read  this discussion  in  conjunction with our
consolidated financial statements, including the notes thereto,  appearing elsewhere  in  this annual  report.
This  discussion and analysis contains forward-looking statements. Please refer to the section entitled
‘‘Special  Note About Forward-Looking  Statements’’ for a discussion of the  uncertainties,  risks  and
assumptions associated with these statements.

Overview

Who We Are. We are a leisure travel company. The focus of our  business is a low-cost passenger

airline marketed to leisure travelers in small cities.  Our business model emphasizes low  operating costs,
diversified revenue sources, and the transport  of passengers  from  small cities to leisure destinations.
Our route network, pricing philosophy,  product  offering  and  advertising are  all  intended to appeal to
leisure  travelers and make it attractive for  them to purchase air travel and related services from us.

We  provide service primarily to Las Vegas  (Nevada), Phoenix (Arizona), Orlando (Florida),

Tampa/St. Petersburg (Florida) and Ft. Lauderdale  (Florida),  five  of  the most popular leisure
destinations in the United States. We have announced we will start service in the  second  quarter  of
2009 to our sixth leisure destination, Los  Angeles,  California.

Our Fleet. The following table sets forth the number  and  type of aircraft in service and operated

by us at the dates  indicated:

December 31, 2008

December 31, 2007

December  31, 2006

Own(a)(b) Lease Total Own(a) Lease Total Own(a) Lease Total

MD82/83/88s . . . . . . . . . . . . . . . . . . . . . . . .
MD87s . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

32
4

36

2
0

2

34
4

38

24
4

28

4
0

4

28
4

32

22
0

22

0
2

2

22
2

24

(a) Aircraft owned includes aircraft  subject  to  capital leases as  follows: December 31, 2008—2;

December 31, 2007—7; December 31,  2006—5.

(b) Does not include five owned MD-80  aircraft. Of these five aircraft, we have taken possession of

two aircraft previously leased to a third party which we expect to place into service before  the end
of the first quarter of 2009. Three aircraft remain leased to  a third party.

Our Markets. Our scheduled service consists of limited frequency nonstop flights into  leisure

destinations from small cities. As of December 31, 2008,  we offered scheduled service from 57  small
cities primarily into Las Vegas, Phoenix, Orlando, Tampa/St. Petersburg, and Ft. Lauderdale, including
seasonal service, and additional service to other leisure destinations from Bellingham  (Washington).
The following shows the number of destinations  and small  cities served  as of the dates indicated:

Major leisure destinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other leisure destinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Small cities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cities served . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2008

2007

2006

5
4
57

66

3
5
2 —
47
51

58

50

31

Our Fiscal Year. We operate on a calendar year ending on  the last day in December. For

convenience, we refer to the fiscal years ended December  31, 2008, December 31,  2007 and
December 31, 2006 as 2008, 2007 and 2006, respectively.

Our Operating Revenue

Our operating revenue comprises both  air  travel on  a stand-alone basis and bundled with hotels,
rental cars and other travel-related services.  We believe  our diversified revenue streams distinguish us
from other U.S. airlines and other travel companies.

(cid:127) Scheduled service revenue. Scheduled service revenue consists of air fare  for nonstop flights

between our small cities and leisure destinations.

(cid:127) Fixed fee contract revenue. Our fixed fee contract revenue consists  largely of fixed flying

agreements with affiliates of Harrah’s Entertainment  Inc. that  provide for a predictable revenue
stream. We also provide charter service on a  seasonal  and ad hoc basis  to several customers.

(cid:127) Ancillary revenue. Our ancillary revenue is generated from  the sale  of  hotel rooms, rental cars,

advance  seat assignments, checked bag charges,  in-flight products and other items sold in
conjunction with our scheduled air service. We recognize our ancillary  revenues  net of amounts
paid to  wholesale providers, travel agent commissions and credit card processing fees.

(cid:127) Other revenue. Other revenue is generated from aircraft and flight equipment leased to third

parties.

Seasonality. Our business is seasonal  in nature with traffic demand historically  being  weaker in
the third quarter and stronger in the first quarter. Our operating revenue  is largely driven by perceived
product  value, advertising and promotional activities and can  be  adversely impacted during periods with
reduced leisure travel spending, such  as the back-to-school season.

Our Operating Expenses

A brief description of the items included in our  operating expense line items follows. Our  cost

structure is highly variable as we consider our  fixed  costs to have represented only 4.60¢ of our
operating expense per available seat mile (‘‘CASM’’) in 2008, or 45.6% of our 2008 operating  expenses.

Aircraft fuel expense. Aircraft fuel expense includes the cost of aircraft  fuel, fuel taxes, into plane

fees and airport fuel flowage, storage or  through-put fees. Under certain fixed fee flying  agreements,
we have been reimbursed by our customers  if fuel exceeds a pre-determined cost per gallon, and these
reimbursements are netted against fuel  expense.  As of January 2009, we are under a  new fixed fee
flying agreement with Harrah’s which provides reimbursement for the entire amount of incurred fuel
costs. As a result, the amount of revenue to be recognized under this agreement and our fuel expense
will be reduced as the amount to be paid by Harrah’s for  fuel cost will be netted against our  fuel
expense rather than constituting a part  of  the revenue  we would have otherwise  recognized under the
fixed fee contract.

Salary and benefits  expense. Salary and benefits expense includes  wages,  salaries, and employee
bonuses, sales commissions for in-flight personnel,  as  well as  expenses associated with employee benefit
plans and employer payroll taxes.

Station operations expense. Station operations expense includes the fees charged by airports for

the use or lease of airport facilities and fees charged  by third party vendors for ground handling
services and commissary expenses.

32

Maintenance and repairs expense. Maintenance and repairs expense includes  all parts,  materials

and spares required to maintain our  aircraft. Also included  are fees for repairs  performed by third
party vendors.

Sales and marketing expense. Sales and marketing expense includes all advertising, promotional

expenses, travel agent commissions, and  credit  card  discount fees associated with the sale of scheduled
service.

Aircraft lease rentals expense. Aircraft lease rentals expense consists of the cost of  leasing aircraft
under operating leases with third parties.  Also  included are maintenance reserves when not considered
part of maintenance and repair expense  as discussed under ‘‘Critical Accounting Policies and
Estimates’’ below.

Depreciation and amortization expense. Depreciation and amortization expense includes the

depreciation of all fixed assets, including aircraft that  we own, and amortization of aircraft that we
operate under capital leases.

Other expense. Other expense includes the cost of passenger liability insurance, aircraft hull
insurance, and all other insurance policies except for employee welfare  insurance. Additionally, this
expense includes travel and training expenses for crews and  ground personnel, facility lease expenses,
professional fees, personal property taxes and all  other administrative and operational overhead
expenses  not included in other line items above.

Trends and Uncertainties Affecting Our Business

We believe our financial success is driven by variable factors that affect airlines  and their markets,

and  by trends affecting the travel industry. The following discussion  describes  certain key factors we
believe may affect our future performance.

Economic Conditions

The U.S. economy, impacted by the ongoing credit crisis, continues to suffer from  extreme
negative conditions. These conditions  have created a challenging environment for  the airline industry.
An uncertainty exists for airline travel demand given tightening of  consumer  spending.  In  the near
term, the recent reduction in fuel prices is expected  to  more than  offset  the  impact  of a lower average
air fare and uncertain airline travel demand in this current economic environment.

Capacity Management

In response to rising fuel prices in 2008, we focused on appropriate capacity reductions  to  ensure

continued profitability. Our route adjustments reflected long-haul route eliminations and frequency
reductions, along with new short-haul  routes that  together drove lower average stage length for the
period. Another focus was to increase passenger loads,  which was reflected in  greater than 90% load
factors during most months in 2008. Together, these measures resulted  in significantly lower fuel
consumption per passenger, while higher passenger loads helped drive larger ancillary revenues.
Despite the state of the economy, we believe  there  is sufficient demand to allow us to restore  some
capacity from these reductions made  in 2008, and to further expand  our route  network including
initiation in second quarter 2009 of scheduled service to our  sixth  major leisure destination, Los
Angeles.

Demographics and Consumer Behavior

The airline industry is influenced by lifestyle  and demographic  trends, and the performance of the
broader U.S. economy. We believe the current demographic  and  lifestyle trends are positive drivers  of

33

the leisure travel industry. The aging  of the  baby  boomers  as they enter their peak earning years with
more disposable income has had a positive impact on  growing consumer demand for leisure travel
generally. We believe the small cities  we serve have not been impacted from the current negative
conditions in the economy as much as  many of the  major cities in the  country. In  addition,  we believe
we have a diversified consumer base in our  leisure destinations  in Florida and  Phoenix  where we are
generating increased travel originating from our leisure  destinations.

Aircraft  Fuel

The airline industry is heavily dependent on  the use  of  jet fuel and fuel  costs represent a

significant portion of the total operating  expenses for  airlines. Recently, fuel  prices have been subject to
extreme price fluctuations. In the third  quarter of 2008,  our  average cost  per  gallon was $3.44
compared to $2.07 for the fourth quarter  of 2008. Fuel availability is also subject to periods  of market
surplus and shortage and is affected  by demand for heating oil, gasoline and  other petroleum products.
The cost and future availability of fuel cannot  be  predicted with any degree of certainty and further
fuel cost volatility  could significantly  affect  our  future results of operations.

Labor

The airline industry is heavily unionized and the wages and  benefits of unionized  airline industry

employees are determined by collective bargaining agreements.  Conflicts between unionized airlines
and their unions can lead to work slowdowns or  stoppages. We  currently  have  a non-unionized  work
force and are not subject to collective bargaining agreements at the  present time. Our pilots and flight
attendants have formed in-house associations to negotiate matters of concern with us.  Further attempts
are possible to unionize our flight attendants as the  waiting period required  by  the National  Mediation
Board (NMB) has elapsed since the prior  rejection  of  union representation in December 2006. If  our
employees were to unionize in the future and we were unable to reach  agreement on the  terms of their
collective bargaining agreement, or we  were to experience wide-spread  employee dissatisfaction, we
could be subject to work slowdowns or  stoppages.  In addition, we may be subject  to  disruption by
organized labor groups protesting our non-union status. Any of these events  could  have an adverse
effect on our future results.

Competition

The airline industry is highly competitive.  Passenger demand and fare levels  have historically been

influenced by, among other things, industry capacity and pricing actions taken by other airlines. The
principal competitive factors in the airline industry are fare  pricing, customer service, routes served,
flight schedules, types of aircraft, safety  record  and reputation, code-sharing relationships, and  frequent
flyer programs.

34

RESULTS OF OPERATIONS

The table below presents our operating expenses as a  percentage of  operating revenue for  the last

three fiscal years.

Operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2008

2007

2006

100.0% 100.0% 100.0%

45.6
14.3
8.6
8.2
2.8
0.6
4.7
4.1

42.2
15.4
9.4
7.1
3.6
0.8
4.4
4.9

41.7
15.4
10.3
8.0
3.8
2.1
4.3
5.1

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .

88.9% 87.8% 90.7%

2008 Compared to 2007

We  recorded total operating revenue  of $504.0 million, income from operations of $55.8 million
and net income of $35.4 million for 2008. By comparison, in 2007,  we  recorded  total operating revenue
of $360.6 million, income from operations of  $44.1 million and net income of $31.5 million.

Operating Revenue

Our operating revenue increased 39.8% to $504.0 million in 2008 from $360.6  million in 2007 due
to increases in scheduled service, fixed fee contract,  ancillary and other revenue. The 39.8% increase in
operating revenue outpaced a 31.7% increase in  total system passengers, indicating our success in
increasing revenue per passenger from 2007  to  2008. The increase in system passengers was in turn
driven by a 24.5% increase in system  departures and an  increase in  system load  factor from 81.3%  to
87.0%.

System available seat miles (‘‘ASMs’’)  increased by a more modest  14.9% as  the increase in
departures was offset by a 7.8% decline in average  stage length. System  operating revenue per ASM
(‘‘RASM’’) increased by 21.7%, as we  successfully  grew revenue,  particularly ancillary  revenue, faster
than capacity in 2008.

Scheduled service revenue. Scheduled service revenue increased 27.8% to $331.0  million in  2008

from $258.9 million in 2007 driven by  a 29.1% increase in the number of scheduled  service  passengers
carried and a 1.0% reduction in scheduled service air fare per passenger. Scheduled service air  fare  per
passenger declined only 1.0% despite  a  4.3% reduction in scheduled  average stage length from  2007 to
2008. Scheduled service passenger growth  was driven by a  17.8% increase in scheduled service
departures and a 6.8 percentage point increase in  scheduled service load  factor to 89.9%.  Departure
growth in 2008 was driven in part by  the  full-year  effect of our newly established major leisure
destinations of Phoenix and Ft. Lauderdale in late 2007, as well as service increases in  our  other  bases.

Fixed  fee contract revenue. Fixed fee contract revenue increased 48.5%  to  $52.5 million in 2008  up
from $35.4 million in 2007. The substantial increase  in fixed fee  contract  revenue was primarily due to
additional flying under a contract with a third Harrah’s Entertainment, Inc. subsidiary that started  in
January 2008 and under a contract with MLT Vacations  which began in  May 2008 and  ended in
October 2008, neither of which were in place in the prior year. These new contracts more than offset
the loss of revenue from our contract with Apple Vacations  West which ended in April  2007.

35

Ancillary revenue. Ancillary revenue  increased 76.4% to $114.6 million in 2008 up from

$65.0 million in 2007, driven by a 29.1%  increase in  scheduled service passengers  and a  36.7% increase
in ancillary revenue per scheduled passenger from $21.53  to  $29.43. The increase  in ancillary revenue
per  scheduled passenger was due to the sale  of  several new products and  higher prices charged  for
certain existing products. For instance,  the adoption  of  checked baggage fees by almost all of the  larger
airlines in the United States facilitated the increase in our baggage fees to comparable levels.

Other  revenue. We generated other revenue of $5.9 million  during 2008 as  a  result  of  the purchase

of six MD-80 aircraft and three engines on  lease to another airline early in  the year. Two of these
aircraft were returned to us under the  terms of the lease  in the fourth quarter of 2008  and one of  these
was placed in service by the end of the year. We expect to receive the  remaining  aircraft and engines
under the terms of the lease during 2009. We generated other  revenue  of $1.3 million in 2007 due to
the purchase of eight engines on lease to another airline. We received these engines in the fourth
quarter of 2007 under the terms of the  lease. While we do not regularly seek to lease  aircraft or
engines to third parties, the economics  of  acquiring  these  particular aircraft  and engines close to the
end of their existing leases to third parties were attractive.

Operating Expenses

Our operating expenses increased by 41.6% to $448.2 million in 2008  compared to $316.5 million
in 2007. We primarily evaluate our expense management by  comparing our costs per passenger across
different periods which enable us to assess  trends in each  expense category. The following table
presents Operating expense per passenger for the indicated periods (‘‘per-passenger costs’’). The  table
also presents Operating expense per  passenger, excluding fuel,  which represents  operating expenses,
less  aircraft fuel expense, divided by  the  number of passengers carried. This statistic provides
management and investors the ability  to  measure and monitor our cost  performance absent fuel  price
volatility. Both the cost and availability  of  fuel are subject to many economic and political  factors
beyond our control.

Year ended
December 31,

2008

2007

Percentage
Change

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and benefits . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expense per passenger . . . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel . . . . .

$ 53.43
16.75
10.11
9.65
3.34
0.65
5.46
4.86

$104.25
$ 50.82

$46.61
17.03
10.33
7.89
3.92
0.92
4.90
5.36

$96.96
$50.35

14.6%
(1.6)
(2.1)
22.3
(14.8)
(29.3)
11.4
(9.3)

7.5%
1.0%

Our per-passenger costs increased at a  substantially slower  pace than our  overall  expenses due to a
31.7% increase in the number of system passengers carried in 2008 as compared  with 2007,  significantly
above the increase in system departures of 24.5%.

The following table presents unit costs, defined  as Operating  expense per ASM (‘‘CASM’’), for the
indicated periods. The table also presents  Operating CASM, excluding  fuel, which represents operating
expenses, less aircraft fuel expense, divided by available seat  miles. As  on a per passenger basis,
excluding fuel on an ASM basis provides  management and investors the ability to measure  and monitor
our  cost performance absent fuel price volatility.

36

We  do not believe CASM is the most appropriate measure by which  to  evaluate our cost
management due to the evolving nature of our route network, our  aggressive approach to managing
capacity  (i.e., ASMs) on a seasonal basis,  and  the low utilization  of our  fleet which results in many  of
our  expenses being more fixed as opposed  to  varying significantly  with our ASM  production.  We
provide this table as a convenience because  we recognize  that CASM is  widely used to compare costs
in the airline industry.

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expense per ASM (CASM) . . . . . . . . . . . . . . . .
CASM, excluding fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2008

2007

5.17¢ 3.94¢
1.44
1.62
0.87
0.98
0.67
0.93
0.33
0.32
0.08
0.06
0.53
0.41
0.45
0.48
10.09¢ 8.19¢
4.92¢ 4.25¢

Percentage
Change

31.2%
12.5
12.6
38.8
(3.0)
(25.0)
29.3
6.6
23.2%
15.8%

Aircraft  fuel expense. Aircraft fuel expense increased 50.9% to $229.6  million in 2008, up from

$152.1 million in 2007, driven by a substantial increase  in the average cost per gallon  to  $2.98 during
2008 from $2.30 in 2007, coupled with a  16.6%  increase in gallons  consumed to 77.0 million from
66.0 million. The increase in gallons  consumed was  in-line with  the increase in system departures of
24.5% and the reduction in average stage length of 7.8% for the  year. We  took  significant steps to
conserve fuel during 2008, including taxi-ing  with one engine and ensuring flights were flown  at more
fuel efficient speeds.

Salary and benefits expense. Salary and benefits expense increased 29.5% to $72.0 million in 2008
up from $55.6 million in 2007, driven  by  a 14.2% increase in  full-time equivalent employees to support
a 30.9% increase in our average fleet  from 27.8 during  2007 to 36.4 aircraft during 2008.  We employed
approximately 1,348 full-time equivalent  employees at  December  31, 2008, compared to 1,180 full-time
equivalent employees at December 31,  2007. In addition,  our monthly  average  salary and  benefit
expense per full-time equivalent increased to $4,206 during 2008 compared to $3,827  during 2007.

Station operations expense. Station operations expense increased 28.9% to $43.5  million in  2008

compared to $33.7 million in 2007 driven  by increased  system departures of  24.5%. Station  operations
expense per departure increased only  3.6% in 2008  compared to 2007  despite much fuller aircraft, as
reflected in a 5.7 percentage point increase  in system load factor from 81.7% in  2007 to 87.0% in 2008.
The modest increase in station operations expense per departure  occurred despite a significant increase
in the proportion of fixed-fee flying for 2008, which generally has a higher station  operations  expense
per  departure. During 2008, 16.0% of  total system departures were fixed fee flying, compared  to  11.4%
during 2007.

Maintenance and repairs expense. Maintenance and repairs expense increased  60.9% to

$41.5 million in 2008 compared to $25.8  million in 2007. The percentage increase in expense greatly
exceeded  the 30.9% increase in the average  number of aircraft  in our  fleet from 27.8  in 2007 to 36.4 in
2008. Among the main reasons for significantly increased maintenance  costs were an increase  in repair
costs of rotable parts, increased engine  maintenance events, and  an  increase in  scheduled heavy
maintenance checks from 18 in 2007  to  21 in 2008. The timing  and  type of  maintenance events may
cause  our maintenance and repairs expense to vary significantly  from period to period  and this

37

occurred from 2007 to 2008, as each maintenance event  that happened  to be required during 2008  was
more costly, on average, than those of 2007.

Sales and marketing expense. Sales and marketing expense increased  12.2% to $14.4 million  in
2008 compared to $12.8 million in 2007,  driven primarily by an increase in credit card  discount fees
associated with the 37.5% increase in  scheduled service and ancillary revenue.

Aircraft  lease rentals expense. Aircraft lease rentals expense decreased  slightly  to  $2.8 million in
2008 from $3.0 million in 2007. The average number of aircraft under  operating leases  during  2008 was
comparable to the average for 2007. In July 2008,  we purchased for cash two MD-80 aircraft that had
been operated under operating leases  which  reduced the total number of  aircraft  under operating
leases to two as of December 31, 2008.

Depreciation and amortization expense. Depreciation and amortization expense was $23.5 million in

2008 compared to $16.0 million in 2007,  an increase of  46.9%,  in-line with the increase  in the number
of aircraft owned and subject to capital  leases which increased from 28 at  December 31, 2007 to 41  at
December 31, 2008. The number of aircraft at December  31, 2008 included aircraft  on lease  to  a third
party at the time of acquisition.

Other  expense. Other expense increased by 19.6% to $20.9 million in 2008 compared to

$17.5 million in 2007 due mainly to increased aviation insurance (as  our fleet increased in size), higher
loss from engine dispositions, and increased rent associated with our new Company headquarters
building.

Other (Income) Expense

Other (income) expense changed from a net  other  income  of $6.6 million  in 2007 to a  net other

expense of $0.6 million in 2008. This change is primarily  attributable to two factors:  (1) a  gain on fuel
derivatives of $2.6 million in 2007 compared to a minimal loss on our few remaining fuel derivatives in
2008 and (2) a reduction in interest income  earned  on cash  balances  from $9.2  million in 2007 to
$4.7 million as a result of lower prevailing  interest rates.

Income Tax Expense

While we expect our tax rate  to be fairly consistent in the  near term, it will tend to vary  depending

on recurring items such as the amount of income we earn  in each state and  the state  tax rate
applicable to such income. Discrete items particular  to  a  given year may also  affect our tax rates.  Our
effective income tax rate was 35.9% for 2008 compared to 37.9% in  2007. The lower effective  tax rate
for 2008 was largely attributable to the  year-over-year  geographic  mix of our  flying and  the impact this
had  on the state income tax portion of the tax provision.

2007 Compared to 2006

We recorded total operating revenue  of $360.6 million, income from operations of $44.1 million
and  net income of $31.5 million for 2007. By comparison, in 2006,  we  recorded  total operating revenue
of $243.4 million, income from operations of  $22.6 million and net income of $8.7 million.

As of December 31, 2007, we had a fleet of 35 aircraft with 32 in  service compared with a fleet of

26 aircraft with 24 in service as of December 31, 2006.  The  growth of  our fleet enabled a 34.6%
increase  in ASMs for 2007 compared  to  2006 as departures increased  by 43.4% and  average stage
length decreased by 6.2%.

Scheduled service ASMs in 2007 represented  88.6%  of  total ASMs  compared to 86.2%  in 2006 as
scheduled service ASMs increased by  38.4%  while fixed fee contract flying ASMs increased by 11.3%.

38

Operating Revenue

Our operating revenue increased 48.2%, or $117.2  million, to $360.6 million  in 2007 from

$243.4 million in 2006. This was driven  by a 39.5%  increase in  total  system RPMs  and a  10.0% increase
in RASM.

Scheduled service revenue. Scheduled service revenue increased 45.2%, or $80.6 million,  to
$258.9 million in 2007 from $178.3 million in  2006 due to a 42.5% increase in scheduled service
RPMs. Yield increased 1.9% year-over-year in 2007 due to a 8.3% shorter  scheduled stage length offset
by the dilutive effect of introductory  pricing on 12 new  routes  to  Las Vegas, eight new routes to
Orlando and four new routes to Tampa/St.  Petersburg that started during 2007. Introductory  pricing  for
routes to our two new leisure destinations of Phoenix and Ft. Lauderdale  in the fourth quarter 2007
also impacted yield in 2007. The decrease  in average stage length coupled with  an increase in  load
factor of 2.4 percentage points resulted in a 4.9% increase in scheduled  service  RASM from 7.21¢ to
7.56¢.

Fixed  fee contract revenue. Fixed fee contract revenue increased 4.8%,  or $1.7 million, to

$35.4 million in 2007 up from $33.7 million  in 2006. Fixed fee  revenues increased  principally because  of
increased flying for Harrah’s Entertainment Inc.  during  2007.

Ancillary revenue. Ancillary revenue  increased 107.9% to $65.0 million in 2007 up from
$31.3 million in 2006. The increase in  ancillary revenue was due to a 55.5% increase in  scheduled
service passengers and a 33.6% increase  in  ancillary revenue per passenger from  $16.11 to $21.53 due
primarily to the introduction of several  new products.

Other  revenue. Lease revenue was generated during 2007 of $1.3  million  related to the  purchase

of eight engines while on lease to another  airline.  The engines were returned to us in October 2007
with no subsequent lease revenue recognized.

Operating Expenses

Our operating expenses increased by 43.4%, or $95.7 million, to $316.5  million in 2007 compared

to $220.8 million in 2006.

The following table presents Operating expense per passenger for  the  indicated periods.

Year ended
December 31,

2007

2006

Percentage
Change

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and benefits . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expense per passenger . . . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel . . . . .

$46.61
17.03
10.33
7.89
3.92
0.92
4.90
5.36

$96.96
$50.35

$ 46.60
17.19
11.41
8.94
4.26
2.34
4.86
5.72

$101.31
$ 54.71

0.0%
(0.9)
(9.5)
(22.3)
(11.7)
(60.1)
0.8
(6.3)

(4.3)%
(8.0)%

In general, our operating expenses are significantly affected by  changes  in our capacity, as
measured by ASMs. The following table  presents our  unit costs, defined as  CASM, for the indicated
periods. In addition, the table presents CASM, excluding fuel, which represents operating  expenses, less
aircraft fuel, divided by available seat miles.  This statistic provides management and investors  the ability

39

to measure and monitor our cost performance absent  fuel price volatility. Both the cost  and availability
of fuel are subject to many economic  and  political  factors which are beyond  our  control.

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expense per ASM (CASM) . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
CASM, excluding fuel

Year Ended
December 31,

2007

3.94¢
1.44
0.87
0.67
0.33
0.08
0.41
0.45
8.19¢
4.25¢

2006

3.54¢
1.30
0.87
0.68
0.32
0.18
0.37
0.43
7.69¢
4.15¢

Percentage
Change

11.3%
10.8
—
(1.5)
3.1
(55.6)
10.8
4.7
6.5%
2.4%

Aircraft  fuel expense. Aircraft fuel expense increased 49.8%, or $50.6 million, to $152.1 million in

2007 up from $101.6 million in 2006. This  change was due to a 37.6%  increase in gallons  consumed
due primarily to a 34.6% increase in ASMs and  an 8.5% increase  in the  average cost per gallon  to
$2.30 per gallon during 2007 compared  to  $2.12  per  gallon in 2006.

Salary and benefits expense. Salary and benefits expense increased 48.4% to $55.6 million in 2007

up from $37.4 million in 2006. This increase  is largely attributable to a 39.5% increase in  full-time
equivalent employees to support our  growth.  We employed  approximately 1,180  full-time equivalent
employees as of December 31, 2007, compared  to  846 full-time equivalent employees  as of
December 31, 2006.

Station operations expense. Station operations expense increased 35.6% to $33.7  million in  2007
compared to $24.9 million in 2006. On  a CASM basis, station operations  has remained flat since  the
expense increase during 2007 was in  line with our ASM growth.

Maintenance and repairs expense. Maintenance and repairs expense increased  by 32.3% to

$25.8 million in 2007, up from $19.5  million  in 2006. The  increase in maintenance and  repairs expense
is largely attributed to the cost from  18  heavy maintenance checks performed during 2007 compared to
14 performed in 2006, along with increase  in  routine  line maintenance from the growth of our fleet.
Maintenance and repairs CASM declined  1.5%  as certain maintenance  expenses were spread  over a
larger base of ASMs.

Sales and marketing expense. Sales and marketing expense increased  37.8%, or $3.5  million, to
$12.8 million in 2007 compared to $9.3  million in 2006. The increase is a result of the advertising and
credit card discount fees associated with  the 45.2% increase in scheduled service revenue.

Aircraft  lease rentals expense. Aircraft lease rentals expense decreased  by 41.1%  to  $3.0 million in

2007 from $5.1 million in 2006. On a  CASM basis, aircraft  lease rentals  expense decreased 55.6%  to
0.08¢ in 2007 down from 0.18¢ in 2006  due to an  increase in the  percentage of owned versus  leased
aircraft.

Depreciation and amortization expense. Depreciation and amortization expense was $16.0 million in

2007 compared to $10.6 million in 2006.  The  increase of 51.1% was primarily  attributable to the
number of in-service aircraft owned or  subject to capital  leases which  increased from  22 as of
December 31, 2006 to 28 as of December 31, 2007,  as well as  the purchase of rotable parts to support
the operating fleet.

40

Other  expense. Other expense increased by 40.4% to $17.5 million in 2007 compared to
$12.5 million in 2006 due mainly to increased aviation insurance, facilities and  training expenses
associated with our growth, along with  additional  administrative requirements resulting  from being a
public company.

Other (Income) Expense

Other (income) expense changed from a net  other  expense amount of $6.7 million in  2006 to a net
other  income amount of $6.6 million in 2007. This change is primarily attributable  to  two factors: (1) a
loss on fuel derivatives of $4.2 million in 2006  compared to a gain on fuel  derivatives  of  $2.6 million in
2007 and (2) an increase in interest income from $3.0 million in  2006 to $9.2 million in  2007 as a  result
of increased cash balances. We recognized  a  $1.6 million loss in 2006  on the  mark-to-market
adjustment for our open fuel  derivative contracts and we recognized $2.6 million in net losses for
contracts settled in 2006. By contrast, we recognized a $1.7 million gain in 2007 on the mark-to-market
adjustment for our open derivative contracts and  we recognized $0.9 million in net gains for contracts
settled in 2007.

Income Tax Expense

Income tax expense for 2007 was $19.2 million as  our effective income tax  rate for the period was

37.9%. Prior to our reorganization into a corporation at the time of  our initial public offering on
December 13, 2006, we did not pay corporate  federal income tax at the entity level  and therefore,  we
did not incur any federal income tax  prior to the initial  public  offering  date. The income tax expense
for 2006 was impacted by a $6.4 million charge to recognize  deferred  tax liabilities due to the  tax
reorganization carried out in connection with  our initial public offering.

LIQUIDITY AND CAPITAL RESOURCES

Our primary sources of funds are cash provided by  operations and cash provided by financing

activities. Our primary uses of cash are  for working capital and  capital expenditures. Historically, we
have  been able to fund our short-term needs for  capital from cash generated from  operations. Our
long-term needs for capital are generally  for the purchase  of  additional aircraft. To the extent  financing
is not available on acceptable terms, we would apply our cash assets  to  the purchase of aircraft.  If we
do not have sufficient cash assets available for this purpose at  that time, then  we would  consider
leasing aircraft or  deferring their acquisition.

Current Liquidity

Our total cash, including cash and cash equivalents, restricted cash and short-term  investments

totaled $190.8 million, $186.8 million and $144.7 million at  December  31, 2008, 2007 and  2006,
respectively. Restricted cash represents credit card deposits, escrowed funds  under our fixed fee flying
contracts, and cash collateral against letters of  credit required by hotel partners for guaranteed room
availability, airports and certain other  parties. Short-term investments represent marketable securities
which are available for sale. During 2008 and 2007,  our restricted cash balances increased by
$0.6 million and $4.2 million, respectively,  as a  result  of an increase in the number of letters of credit
and  increases in the amount of a number  of  existing letters of credit  issued to our hotel  vendors  and
some airports.

Under our fixed fee flying contracts,  we  require  our customers to prepay for flights to be provided

by us. The prepayments are escrowed  until the  flight is  completed. Prepayments are  recorded as
restricted cash and a corresponding amount  is recorded  as air traffic liability.

41

Sources and Uses of Cash

Operating activities. During 2008, our operating activities provided  $71.6 million of cash compared

to $73.9 million during 2007. The cash flows provided by  operations  during 2008 were primarily the
result of net income plus non-cash depreciation  and  amortization. We produced a  slightly higher
amount of cash from operating activities during 2007  as a result  of a  large  increase in passenger
bookings for future travel compared  to  our air traffic  liability balance  as of the end of the previous
year. Passenger bookings for future travel as of  December 31, 2008  decreased due to a  tighter future
booking curve and general economic  conditions.

Investing activities. Cash used for investing activities in 2008  was $100.5 million compared to
$68.9 million in 2007. During 2008, our  primary  use  of  cash  was for the purchase of property and
equipment of $54.1 million and $50.0 million for  the purchase of available for sale securities, net of
maturities. The purchase of property  and equipment  during 2008 included 15 MD-80 aircraft, two of
which  were previously under operating  leases, five of  which were previously under  capital leases, six
aircraft purchased free and clear, and  two  other  aircraft purchased with partial financing. During 2007,
we used cash of $42.1 million for the  purchase of property and equipment and $21.3 million for the
purchase of available for sale securities, net  of maturities.  The property and equipment purchases in
2007 included an equipment package made  up of eight engines  and one airframe, and six  MD-80
aircraft. Two of the aircraft were previously under operating leases, two aircraft were purchased free
and clear, and two other aircraft were  purchased  with  partial financing.

Financing activities. During 2008 we used $18.2 million of cash in financing activities compared to

$9.0 million provided by financing activities for the  same period  of 2007. During 2008, we used
$16.7 million to repurchase common stock and $29.8 million to retire  capital lease obligations for five
aircraft and make other debt repayments. These uses of cash were partially offset by $25.6 million
obtained from the financing of ten aircraft. During  2007,  the $22.3 million in proceeds from a public
stock offering more than offset debt and capital lease financing payments made during  that  year.

Debt

Of the 41 aircraft we own as of December 31,  2008, we had secured  debt financing on 24 aircraft,

capital lease financing on two aircraft, with the remaining 15 aircraft owned free and clear. During
2008, we received proceeds of $25.6 million through the issuance of notes payable on ten aircraft, of
which  eight were previously owned and debt-free.  We also purchased two aircraft through the issuance
of notes payable for $7.2 million during 2008. The 24  aircraft we have financed with notes  as of
December 31, 2008 have an aggregate  initial borrowed  amount of $59.3  million and which are
scheduled to mature between 2009 and 2012. The equipment notes bear interest at fixed rates  between
6.0% and 8.5% with principal and interest payable monthly. Each note is secured by a  first  mortgage
on the aircraft to which it relates.

42

Commitments and Contractual Obligations

The following table discloses aggregate information about our contractual cash  obligations as of

December 31, 2008 and the periods in which payments are due (in thousands):

Long-term debt obligations(1) . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . .
Operating lease obligations(2) . . . . . . . . . . . . . .

Total

$66,980
5,920
26,165

Less than
1 year

$27,006
2,220
3,833

$38,330
3,700
7,256

Total future payments on contractual  obligations .

$99,065

$33,059

$49,286

More than
5  years

$ —
—
10,291

$10,291

$1,644
—
4,785

$6,429

1-3 years

3 to 5 years

(1) Long-term debt obligations include scheduled  interest  payments.

(2) Operating lease obligations include  aircraft operating  leases and leases of office space  and airport

station property.

OFF-BALANCE SHEET ARRANGEMENTS

We  have obligations for aircraft that  are classified as  operating leases and therefore  are not
reflected on our balance sheet. As of  December 31, 2008, two of the aircraft  in our fleet were subject
to operating leases. The operating lease  terms for these aircraft  will expire in 2012. We have the option
to purchase these aircraft in the fourth  quarter of 2010.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The discussion and analysis of our financial condition and results  of operations  is based  upon our
consolidated financial statements, which  have  been prepared in accordance  with accounting principles
generally accepted in the United States. The  preparation of  these financial statements requires us to
make estimates and judgments that affect  the reported amount of assets and liabilities,  revenues and
expenses, and related disclosure of contingent assets and liabilities at the  date of our financial
statements. Note 2 to our Consolidated Financial  Statements  provides a detailed discussion of  our
significant accounting policies.

Critical accounting policies are defined as those policies that reflect significant judgments about
matters that are inherently uncertain.  These estimates and judgments  affect the reported  amount  of
assets and liabilities, revenues and expenses, and related  disclosure of contingent assets and  liabilities  at
the date of our financial statements.  Our  actual results  may differ  from these estimates under different
assumptions or conditions. We believe  our critical accounting policies are limited to those described
below.

Revenue Recognition. Scheduled service revenues consist of passenger revenue which is  recognized

when the travel-related service or transportation is provided or  when the itinerary expires unused.
Nonrefundable scheduled travel itineraries expire  on the  date of the intended  flight,  unless the  date is
extended by notification from the customer in advance. Itineraries sold, but not yet used, as  well as
unexpired credits,  are included in air  traffic liability.

Fixed fee contract revenues result from charter service provided under long-term agreements and
on a seasonal and ad hoc basis. Fixed fee  contract revenues  are  recognized when the transportation  is
provided. Under certain of our fixed  fee contracts,  if fuel exceeded a predetermined cost per gallon,
reimbursements are received from the  customer  and  netted against  fuel expense. As of January 2009,
we are under a new fixed fee flying agreement with  Harrah’s, our  largest  fixed fee customer, which
provides reimbursement for the entire amount of incurred fuel costs. As a result,  the amount of
revenue to be recognized under this agreement and our fuel expense will be reduced as  the amount to

43

be paid by Harrah’s for fuel cost will be netted  against our fuel expense rather than  constituting  a part
of the revenue we would have otherwise recognized under the  fixed  fee contract.

Ancillary revenues are generated from the sale of hotel rooms  and rental cars,  advance  seat
assignments, checked bag charges, in-flight products and other  items. Revenues from the  sale of hotel
rooms and rental cars are recognized at  the time  the room is occupied or the rental car is  utilized. The
amount of revenues attributed to each  element of  a bundled sale involving  hotel rooms and rental cars
in addition to airfare is determined in accordance with  Emerging Issues Task Force  (‘‘EITF’’)
No. 00-21:  Revenue Arrangements with Multiple Deliverables. The sale of hotel rooms, rental cars and
certain other ancillary products are recorded net of amounts paid  to  wholesale providers, travel agent
commissions and credit card processing fees and are reported  in accordance  with EITF No. 99-19:
Reporting Revenue  Gross As A Principal  Versus Net As  An Agent. Revenues from change fees imposed on
passengers for making changes to nonrefundable itineraries are  recognized as they  occur. Revenues
from our travel protection product for  unlimited changes to nonrefundable itineraries are  recognized at
the time of purchase.

Other revenue is generated from leased out  aircraft  and  flight  equipment. Lease revenue  is

recognized on a straight-line basis over the  lease term.

Accounting for Long-Lived Assets. When appropriate, we evaluate our long-lived  assets in

accordance with Statement of Financial  Standards No. 144, Accounting for the Impairment or Disposal of
Long-Lived Assets. We record impairment losses on long-lived  assets used in operations when events or
circumstances indicate that the assets may be impaired and  the  undiscounted cash  flows estimated  to be
generated by  those assets are less than  the net  book value of those  assets. In making  these
determinations, we utilize certain assumptions, including, but not limited to: (i) estimated fair market
value of the assets; and (ii) estimated future cash flows  expected  to  be  generated  by  these assets, which
are based on additional assumptions  such  as asset  utilization, length of service the  asset will be used in
our  operations, and estimated salvage values.

Aircraft  maintenance and repair costs. Maintenance and repair costs for flight equipment are
accounted for using the direct expense  method. Under this method, maintenance and repair  costs for
owned and leased aircraft, including major  overhaul  maintenance costs, are charged to operating
expenses as incurred. Maintenance deposits paid  to  aircraft lessors  in advance of the  performance of
major maintenance activities are recorded as prepaid maintenance  deposits, and then recognized as
maintenance expense when the underlying  maintenance is performed. These deposits are calculated
based on a performance measure, such as flight  hours  or cycles, and are available for reimbursement  to
us upon the completion of the maintenance of the leased aircraft. If there are sufficient funds  on
deposit to reimburse us for the invoices  initially paid by  us for these maintenance events, they are
reimbursed to us. If at any point we determine it is not probable we will recover amounts retained by
the lessor through future maintenance events, such amounts are expensed.

The maintenance deposits paid under our  lease agreements do not transfer either the obligation to
maintain the aircraft or the cost risk associated  with the  maintenance activities to the aircraft lessor. In
addition, we maintain the right to select  any third-party maintenance provider. Therefore, we  record
these amounts as deposits on our balance sheet and then recognize  maintenance expense  when the
underlying maintenance is performed,  in accordance with our maintenance accounting policy.
Maintenance deposits totaled $1.1 million  and  $6.4 million  as of December 31, 2008  and December 31,
2007, respectively. Any amounts that are not probable of being used to fund future maintenance
expense would be recognized as additional  aircraft lease rentals.

44

In determining whether it is probable that  maintenance deposits will be used to fund the cost  of

maintenance events, we conduct the  following analysis:

1) At the time of delivery of each aircraft under lease, we evaluate  the aircraft’s  condition,
including the airframe, the engines, the auxiliary power unit and the landing gear.

2) Future usage of the aircraft is projected during the  term of the  lease based on our business

and fleet plan.

3) We estimate the cost of performing all required maintenance  during  the lease term.  These
estimates are based on the extensive experience of our management and  industry  available
data, including historical fleet operating statistic reports published  by the engine manufacturer,
Pratt & Whitney.

We  review this asset (the maintenance deposits) for potential impairment in the preparation  of  our

financial statements. Because there have been no material changes to the estimated cost of  expected
maintenance events during the remaining term of  the leases, no impairment charge  was recognized  for
the years ended December 31, 2008,  2007  or 2006.

Fuel Derivatives. We account for fuel derivatives pursuant to the provisions of SFAS No. 133,
Accounting For Derivative Instruments  and  Hedging Activities. Since we have not historically qualified for
hedge accounting, unrealized changes  in the fair  value of these derivative  contracts at each period end
are required to be included in ‘‘Other (income) expense.’’

Short-term Investments. We maintain a liquid portfolio of investments that are available for

current operations and to satisfy on-going  obligations. We  have classified  our short-term investments as
‘‘available for sale’’ and accordingly, unrealized gains or losses are reported as a  component  of
comprehensive income in stockholders’ equity.

Share-based compensation. We have issued common stock, restricted stock and  stock options to

executives and employees pursuant to  our long-term incentive  plan  and  warrants to the placement
agent involved in our May 2005 issuance of redeemable convertible  preferred shares.

We  adopted SFAS No. 123(R), Share Based Payment as of January 1, 2006, which requires  the
recording of stock-based compensation  expense  over the requisite service  period using a  fair value
approach similar to the prior pro forma  disclosure requirements of SFAS No.  123, Accounting for Stock-
Based Compensation. Determining the fair value requires  judgment, and we use the Black-Scholes
valuation model for equity instruments issued. The most significant  judgments  required in  connection
with the use of the Black-Scholes valuation model  are  the assumptions of volatility of our common
stock and the estimated term over which  our stock options will be outstanding. We determine these
assumptions from a peer group of publicly traded  airline companies  due to our  lack of historical
information regarding our own stock price volatility  and  option  exercise behavior. Before  our  stock  was
publicly traded, we measured fair value  based on a variety of metrics including the share price of a
peer  group for both publicly traded airline  companies and airline stock prices in general, consultation
with third parties such as our investment  advisors and outside consultants and  individual attributes of
our Company including our then existing financial condition as well as future  operating prospects.

In December 2006, we issued 100,000 restricted  shares under  our long-term incentive plan which
were allocated as of the date of our  initial public offering among our  employees at  the manager  level
or below. As required by SFAS No. 123(R), the fair value of the  shares  at the date of issuance was
based on  our initial offering price, and is being expensed ratably  over the three-year vesting  period.
The total compensation expense from this restricted share grant will be $18.00  per  share for a total
expense of $1.8 million to be recognized over a three-year period. We have  used  our  closing  share price
on the grant date as the fair value for all subsequent issuances  of restricted  stock.

45

Recent  Accounting Pronouncements

See related disclosure at ‘‘Item 8—Financial Statements and Supplementary Data—Notes to

Consolidated Financial Statements—Note 2—Summary of  Significant Accounting Policies.’’

Special Note about Forward-Looking Statements

We  have made forward-looking statements in this annual report on  Form 10-K,  and in this  section

entitled ‘‘Management’s Discussion and  Analysis of Financial Condition and Results of  Operations,’’
that are based on our management’s beliefs and assumptions and on  information  currently available to
our  management. Forward-looking statements include the  information  concerning our possible or
assumed future results of operations,  business strategies, financing  plans,  competitive  position, industry
environment, potential growth opportunities,  the effects of future regulation  and the  effects of
competition. Forward-looking statements  include  all statements  that are not  historical facts and can be
identified by the use of forward-looking terminology such as the  words ‘‘believe,’’  ‘‘expect,’’
‘‘anticipate,’’ ‘‘intend,’’ ‘‘plan,’’ ‘‘estimate,’’ ‘‘project’’ or similar expressions.

Forward-looking statements involve risks, uncertainties and assumptions. Actual  results may  differ

materially from those expressed in the forward-looking statements. Important risk factors  that  could
cause  our results to differ materially  from those expressed in the  forward-looking statements may  be
found in Item 1A of this annual report  on Form 10-K and generally may be found  in our periodic
reports and registration statements filed with  the Securities and Exchange Commission  at www.sec.gov.
These risk factors include, without limitation, the  effect of the economic downturn  on leisure travel,
increases in fuel prices, terrorist attacks,  risks inherent to airlines,  demand for air  services to our  leisure
destinations from the markets served by us, our ability to implement our  growth strategy, our fixed
obligations, our dependence on our leisure destination  markets, our  ability to add, renew or replace
gate  leases, the competitive environment, problems with our aircraft,  dependence on fixed fee
customers, our reliance on our automated  systems, economic  and other  conditions  in markets in which
we operate, governmental regulation, increases in maintenance costs and  insurance  premiums and
cyclical  and seasonal fluctuations in our operating results.

Any forward-looking statements are based on  information  available  to  us today  and we undertake
no obligation to update publicly any  forward-looking  statements, whether as a  result of future events,
new information or otherwise.

Item 7A. Quantitative and Qualitative  Disclosures about Market  Risk

We  are subject to certain market risks, including commodity prices (specifically, aircraft  fuel). The

adverse effects of changes in these markets could pose a  potential  loss as discussed below. The
sensitivity analysis does not consider  the  effects that  such adverse changes may  have on  overall
economic activity, nor does it consider additional actions we may take to  mitigate our exposure  to  such
changes. Actual results may differ. See the Notes to the consolidated financial statements for  a
description of our financial accounting policies  and  additional information.

Aircraft Fuel

Our results of operations can be significantly  impacted by  changes  in the  price and  availability of

aircraft fuel. Aircraft fuel expense for  the  years ended December 31, 2008 and  2007 represented
approximately 51.2% and 48.1% of our  operating  expenses, respectively. Increases in fuel prices or a
shortage of supply could have a material  effect on our operations and operating results.  Based on our
2008 fuel consumption, a hypothetical  ten percent increase in the average  price per gallon of aircraft
fuel would have increased fuel expense  by  approximately $22.8  million  for the  year  ended
December 31, 2008. While we do not currently hedge  fuel  price risk,  in the  past we entered into

46

forward contracts or other financial products to reduce our  exposure to fuel price  volatility.  As of
December 31, 2008, we had no fuel derivative contracts outstanding.

Interest Rates

We  have market risk associated with  changing interest  rates due  to  the short-term nature  of our
invested cash, which totaled $97.2 million, and short  term investments of  $77.6 million at  December 31,
2008. We invest available cash in money market funds, certificates of deposit, investment grade
commercial paper, and other highly rated  financial instruments. Because of the  short-term nature  of
these investments, the returns earned  closely  parallel short-term floating interest rates. A hypothetical
100 basis point change in interest rates for  the years ended December  31, 2008  and 2007, would have
affected interest income from cash and investments  by $0.5 million  and $0.9 million,  respectively.

Our long-term debt consists of fixed rate notes payable  and capital  lease arrangements. A

hypothetical 100 basis point change in market interest  rates as of December 31, 2008,  would not have a
material effect on the fair value of our fixed rate debt instruments. Also, a  hypothetical  100 basis  point
change in market rates would not materially impact our earnings or cash  flow associated  with our
fixed-rate debt.

Item 8. Financial Statements and Supplementary Data

The following consolidated financial  statements  as of December 31, 2008  and  2007 and  for each of

the three years in the period ended December 31, 2008 are included below.

Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’  Equity  and Comprehensive Income . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . .

48
50
51
52
54
56

47

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders of
Allegiant Travel Company

We  have audited the accompanying consolidated balance sheets of Allegiant Travel Company and

subsidiaries as of December 31, 2008 and 2007,  and  the related consolidated statements  of  income,
stockholders’ equity and comprehensive income, and cash flows  for each of the three  years  in the
period ended December 31, 2008. These financial statements are the responsibility of the  Company’s
management. Our responsibility is to express an  opinion on  these financial  statements  based on our
audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated financial position of  Allegiant Travel  Company  and subsidiaries  at December 31, 2008
and 2007, and the consolidated results of  their  operations and their cash flows for  each  of the three
years in the period ended December  31, 2008, in conformity with  U.S. generally accepted  accounting
principles.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), Allegiant Travel Company’s  internal control  over financial reporting
as of  December 31, 2008, based on criteria established in  Internal  Control-Integrated Framework issued
by the Committee  of Sponsoring Organizations of the Treadway Commission and our report dated
February 27, 2009 expressed an unqualified opinion  thereon.

/s/ Ernst & Young

Las Vegas, Nevada
February 27, 2009

48

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders of
Allegiant Travel Company

We  have audited Allegiant Travel Company and  subsidiaries’ (the  ‘‘Company’’)  internal control

over financial reporting as of December  31, 2008,  based on  criteria established in Internal Control—
Integrated Framework issued by the Committee of Sponsoring Organizations of  the Treadway
Commission (the COSO criteria). Allegiant Travel  Company  and subsidiaries management is
responsible for maintaining effective internal control over financial  reporting,  and for its assessment  of
the effectiveness of internal control over  financial reporting included  in the accompanying
Management’s Annual Report on Internal  Control over Financial  Reporting, included  in Item 9A. Our
responsibility is to express an opinion  on  the Company’s internal control over financial  reporting based
on our audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective  internal control over financial reporting was maintained
in all material respects. Our audit included  obtaining an understanding  of internal control  over
financial reporting, assessing the risk that a  material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based  on the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We  believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide  reasonable

assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (1)  pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made  only
in accordance with authorizations of management and directors of the company; and  (3) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to the risk that controls may become inadequate  because of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, Allegiant Travel Company and subsidiaries maintained, in all material respects,

effective internal control over financial reporting as of December 31,  2008, based on the COSO
criteria.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), the  consolidated balance sheets of the Company as of December 31,
2008 and 2007, and the related consolidated  statements  of income,  stockholders’ equity and
comprehensive income, and cash flows for  each of the three  years  in the  period ended  December 31,
2008 and our report dated February 27, 2009 expressed  an unqualified  opinion thereon.

/s/ Ernst & Young LLP

Las Vegas, Nevada
February 27, 2009

49

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED BALANCE SHEETS

(in thousands, except for share amounts)

Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net of allowance  for doubtful accounts of $— at

December 31, 2008 and December 31, 2007 . . . . . . . . . . . . . . . . . . . . .
Income tax receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel, net of allowance for obsolescence of

$539 and $374 at December 31, 2008 and December 31, 2007,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in and advances to joint venture . . . . . . . . . . . . . . . . . . . . . . . .
Deposits and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current liabilities:

Current maturities of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current maturities of capital lease obligations . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term debt and other long-term liabilities:

Notes payable, net of current maturities . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations, net of current  maturities . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Stockholders’ equity:

Common stock, par value $.001, 100,000,000 shares authorized;

20,917,477 and 20,738,387 shares issued; 20,339,646  and  20,738,387
shares outstanding, as of December 31,  2008 and  December  31, 2007,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock, at cost, 577,831 shares at December 31,  2008 . . . . . . . . .
Additional paid in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2008

December 31,
2007

$ 97,153
16,032
77,635

$144,269
15,383
27,110

5,575
—

9,084
6,228

7,005
9,261
111
1,645
214,417
205,751
—
711
3,097
$423,976

$ 23,435
1,903
17,461
19,232
68,997
—
131,028

35,904
3,483
19,640
190,055

6,544
14,718
—
1,552
224,888
171,170
38
1,976
7,353
$405,425

$ 11,955
6,241
21,302
13,174
74,851
456
127,979

31,890
22,060
13,165
195,094

21
(16,713)
164,206
566
85,841
233,921
$423,976

21
—
159,863
13
50,434
210,331
$405,425

The accompanying notes are an integral part of these  consolidated financial  statements.

50

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF  INCOME

(in thousands, except for share amounts)

Year Ended December 31,

2008

2007

2006

OPERATING REVENUE:

Scheduled service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed fee contract revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ancillary revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$330,969
52,525
114,625
5,893

$258,943
35,378
64,988
1,264

$178,349
33,743
31,258
—

Total operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

504,012

360,573

243,350

OPERATING EXPENSES:

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

229,640
72,007
43,476
41,465
14,361
2,815
23,489
20,911

152,149
55,593
33,724
25,764
12,803
3,004
15,992
17,484

101,561
37,453
24,866
19,482
9,293
5,102
10,584
12,456

Total operating expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

448,164

316,513

220,797

OPERATING INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55,848

44,060

22,553

OTHER (INCOME) EXPENSE:

Loss (gain) on fuel derivatives,  net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from joint  venture, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other (income) expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INCOME BEFORE INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PROVISION FOR INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11
(96)
—
(4,730)
5,411

596

55,252
19,845

(2,613)
(457)
63
(9,161)
5,523

(6,645)

50,705
19,196

NET INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 35,407

$ 31,509

Earnings Per Share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

1.75

1.73

$

$

1.56

1.53

Unaudited net income per share data(1):

Basic pro-forma net income per share . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted pro-forma net income per share . . . . . . . . . . . . . . . . . . . . . . . . . .

4,193
—
—
(2,973)
5,517

6,737

15,816
7,076

8,740

1.23

0.52

1.43

0.60

$

$

$

$

$

Weighted average shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,289
20,500

20,243
20,529

7,092
16,961

(1) Prior to its December  2006 initial public offering,  the Company was  organized  as  a limited liability company

(LLC) and as such was generally not  subject  to  income taxes,  except in  certain  state and local  jurisdictions.
The pro-forma net income per share reflects  income  taxes  as  if the Company  were  organized as  a  corporation
effective January  1, 2006. For 2006, the provision  for income taxes includes a  tax accrual for recognition  of
net deferred tax liabilities upon C-corporation conversion  which  results  in  lower actual  net  income  per  share
than  pro-forma net income per  share.

The accompanying notes are an integral part of these consolidated financial  statements.

51

CONSOLIDATED STATEMENTS OF  STOCKHOLDERS’ EQUITY AND COMPREHENSIVE INCOME

ALLEGIANT TRAVEL COMPANY

(in thousands)

Common  Stock

Par
Shares Value

Members’
Contributed Comprehensive

Accumulated
Other

APIC

Capital

Income

Deferred
Compensation—
Restricted
Stock

Less:

Retained Treasury
Earnings Shares

Total

Balance at December 31, 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,433 $— $
Warrants issued in connection with issuance of  redeemable convertible preferred

— $ 1,766

$ 104

$ —

$13,744 $ (1,007) $ 14,607

shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions to members
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retirement of treasury shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Merger of Allegiant Travel Company

—
— —
—
— —
— —
—
— — (1,007)

329
355
—
—

LLC into Allegiant Travel Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from initial public offering, net of offering expenses . . . . . . . . . . . . . . . 5,750
Conversion of redeemable convertible preferred shares . . . . . . . . . . . . . . . . . . . 7,513
Comprehensive income:

— 6
100 —
6
8

Unrealized (loss) on short-term investments . . . . . . . . . . . . . . . . . . . . . . . .
Other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— —
— —
— —

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5
2

2,474
1,800
93,360
39,532

(2,450)
—
—
—

—
—
—

Balance at December 31, 2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,796
Reclassification of deferred compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from secondary public offering,

20

136,159
— — (1,800)

net of offering expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributions to members
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercises of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit from stock option exercises . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares repurchased and retired by the Company . . . . . . . . . . . . . . . . . . . . . . .
Cancellation of restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Comprehensive income:
Unrealized gain on short-term investments . . . . . . . . . . . . . . . . . . . . . . . . .
Other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

748

1
— —
— —
22 —
204 —
— —
(20) —
(12) —
— —

— —
— —
— —

22,265
1,006
—
—
764
2,139
(647)
—
(23)

—
—
—

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at December 31, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,738

21

159,863

—
—
—
—

—
—
—
—

(102)
2
—

4
—

—
—
—
—
—
—
—
—
—

14
(5)
—

13

—
30
—
—

(30)
(1,800)
—
—

—
—
—

—
—
(3,396)

329
—
—
385
— (3,396)
—

— 1,007

—
—
—
—

—
—
8,740

—
—
—
—
— 93,366
— 39,540

—
—
—

(102)
2
8,740

8,640

(1,800)
1,800

19,088
—

— 153,471
—
—

—
—
—
—
—
—
—
—
—

—
—
—

—

—
—
(163)
—
—
—
—
—
—

—
—
31,509

— 22,266
1,006
—
(163)
—
—
—
764
—
2,139
—
(647)
—
—
—
(23)
—

14
—
—
(5)
— 31,509

31,518

50,434

— 210,331

—
—
—

—
—

—
—
—
—
—
—
—
—
—

—
—
—

—

The accompanying notes are an integral part of these consolidated financial statements.

CONSOLIDATED STATEMENTS OF  STOCKHOLDERS’ EQUITY AND COMPREHENSIVE INCOME (Continued)

ALLEGIANT TRAVEL COMPANY

(in thousands)

Common  Stock

Par
Shares Value

Members’
Contributed Comprehensive

Accumulated
Other

APIC

Capital

Income

5
3

Balance at December 31, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,738
Stock compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercises of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit from stock option exercises . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancellation of restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares  repurchased by the Company and held as treasury shares . . . . . . . . . . . . .
Comprehensive income:

21
— —
7 —
175 —
— —
(3) —
— —

Unrealized gain on short-term investments . . . . . . . . . . . . . . . . . . . . . . . . .
Other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— —
— —
— —

159,863
1,702
—
1,040
1,602
—
—

—
(1)
—

—
—
—
—
—
—
—

—
—
—

13
—
—
—
—
—
—

548
5
—

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred
Compensation—
Restricted
Stock

Less:

Retained Treasury
Earnings Shares

Total

—
—
—
—
—
—
—

—
—
—

— 210,331
50,434
1,702
—
—
—
—
—
1,040
—
—
1,602
—
—
—
—
—
(16,713)
— (16,713)

—
—
35,407

548
—
—
4
— 35,407

35,959

Balance at December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,917 $21 $164,206

$ —

$ 566

$ —

$85,841 $(16,713) $233,921

The accompanying notes are an integral part of these consolidated financial statements.

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

OPERATING ACTIVITIES:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to net cash provided  by operating activities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on aircraft and other equipment disposals
Provision for obsolescence of expendable parts, supplies  and  fuel
. . . . . . . . . . . . . . .
Deferred issuance cost amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrant amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock option exercises . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in certain assets and liabilities:

Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from related parties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid  expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2008

2007

2006

$ 35,407

$ 31,509

$

8,740

23,489
2,184
165
—
—
1,702
5,908
(1,602)

(611)
3,509
6,228
—
(626)
(1,993)
(93)
(2,239)
6,058
(5,854)

15,992
540
318
—
—
1,006
7,309
(2,139)

(4,212)
(3,334)
(6,228)
1,414
(3,115)
(6,556)
2,911
6,032
2,926
29,574

73,947

10,584
214
11
437
107
385
6,319
—

(6,372)
992
—
(1,577)
(2,371)
2,268
(1,736)
3,251
5,366
8,128

34,746

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . .

71,632

INVESTING ACTIVITIES:

Purchase  of short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale and maturities of short-term investments . . . . . . . . . . . . . . . . . .
Purchase  of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in joint venture, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decrease (increase) in lease and equipment deposits . . . . . . . . . . . . . . . . . . . . . . .

(101,753)
51,781
(54,119)
1,065
1,265
1,256

(27,110)
5,788
(42,132)
570
(1,976)
(4,067)

(35,530)
61,690
(27,833)
—
—
66

Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(100,505)

(68,927)

(1,607)

FINANCING ACTIVITIES:

Distributions to members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of common stock, net
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock option exercises . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repurchase  of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on related party notes payable . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash (used in) provided by financing activities . . . . . . . . . . . . . . . . . . . . . .

Net change in  cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD . . . . . . . . . . . . . .

—
—
25,625
1,602
1,040
(16,714)
(17,331)
—
(12,465)

(18,243)

(47,116)
144,269

—
22,265
—
2,139
764
(647)
(9,961)
(891)
(4,693)

8,976

13,996
130,273

(3,396)
93,366
—
—
—
—
(10,035)
(845)
(3,215)

75,875

109,014
21,259

CASH AND CASH EQUIVALENTS AT END OF PERIOD . . . . . . . . . . . . . . . . . . . .

$ 97,153

$144,269

$130,273

The accompanying notes are an integral part of these consolidated financial  statements.

54

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

(in thousands)

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:

Cash Transactions:

Interest  paid, net of capitalized interest

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income taxes paid, net of refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Non-Cash Transactions:

Note payable issued for aircraft and equipment

. . . . . . . . . . . . . . . . . . . . . . . . . .

Conversion of Series A redeemable convertible preferred shares . . . . . . . . . . . . . . . .

Conversion of Series B redeemable convertible preferred shares . . . . . . . . . . . . . . . .

Retirement  of 256,667 shares of treasury stock . . . . . . . . . . . . . . . . . . . . . . . . . . .

Acquisition  of aircraft under capital lease . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2008

2007

2006

$

$

$

$

$

$

$

4,975

$

3,709

4,623

$ 16,685

$

$

4,670

63

7,200

$

7,200

$ 27,111

— $

— $

— $

— $ 34,540

— $

5,000

— $

1,007

— $

7,726

$

—

The accompanying notes are an integral part of these consolidated financial  statements.

55

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

1. Organization and Business of Company

Allegiant Travel Company is a leisure  travel company providing scheduled passenger service

primarily from small cities to the leisure  destinations  of  Las Vegas, Nevada, Phoenix, Arizona, Orlando,
Florida, Tampa/St. Petersburg, Florida and Ft. Lauderdale,  Florida. The Company announced it will
start scheduled passenger service in the  second quarter of 2009 to the leisure  destination of Los
Angeles, California. The Company sells air travel  on a  stand-alone basis  or bundled  with hotel  rooms,
rental cars and other travel related services.  The Company  also  provides charter air service under
long-term contracts as well as on a seasonal and ad-hoc basis.  Because scheduled and  chartered air
services have similar operating margins, economic characteristics, ‘‘production processes’’ involving
check-in, baggage handling, flight services which target the  same  class  of customers  and are subject to
the same regulatory environment, the  Company  believes it  operates  in one reportable segment.
Additionally, the Company does not separately  track expenses  for  the scheduled and chartered  air
services.

As of December 31, 2008, the Company had a  fleet of 43  MD80 series aircraft, which  included

38 aircraft in revenue service. Of the remaining five aircraft, three aircraft  are leased to a third party.
The Company has taken possession of  the remaining two aircraft which  were previously leased to a
third party and are expected to be placed  into  service during the first quarter of 2009.  The  Company
served 66 scheduled service cities with  its  fleet.  As of December 31, 2007, the Company had  a fleet of
35 MD80 series aircraft, of which 32  were  in revenue service, and  served 58 scheduled service cities.
The Company markets scheduled service  products through  direct advertising while charter  services  are
sold directly or via brokers.

In 2004, Allegiant Air, Inc., a California  corporation, merged  into Allegiant Air  LLC, a newly
formed Nevada limited liability company. The purpose of the transaction was to change  the form of the
business from a corporation to a limited  liability company and to change  the state of  incorporation to
Nevada. By virtue of the merger, all of the operations, assets and liabilities  of Allegiant Air, Inc. were
transferred to Allegiant Air LLC. The merger was accounted for as  a  transfer of assets and liabilities
among entities under common control  and accordingly was recorded at historical  cost. The
management and ownership did not change as a  result of this merger.

In 2005, Allegiant Travel Company LLC  and Allegiant Vacations LLC  were formed as Nevada
limited liability companies. Allegiant  Travel Company  LLC was  designated to serve as the  holding
company for Allegiant Air LLC and Allegiant  Vacations  LLC. To effectuate this,  all  outstanding shares
of Allegiant Air LLC were exchanged  for shares of Allegiant  Travel Company LLC  and thereafter
Allegiant Air LLC and Allegiant Vacations LLC became wholly owned  subsidiaries of Allegiant Travel
Company LLC.

AFH, Inc., a Nevada corporation, was formed in August 2006 and is a wholly owned subsidiary  of
Allegiant Travel Company. AFH, Inc. was formed to address  fuel purchasing and  storage  opportunities.
SFB Fueling LLC is a 50% owned subsidiary of AFH, Inc. accounted for under the equity method.
SFB Fueling LLC, a joint venture agreement with  Orlando Sanford International, Inc. (‘‘OSI’’),  began
operations in January 2007 to handle certain fuel operations for  the Orlando Sanford International
Airport.

56

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

1. Organization and Business of Company (Continued)

On December 13, 2006, the Company completed the initial public offering of  its common  stock.
The Company issued 5,750,000 shares at  $18.00 per share resulting in net proceeds of approximately
$94,500. Prior to the completion of its  initial public offering in December 2006, the  Company converted
from a Nevada limited liability company  to a  Nevada corporation. In connection with the conversion,
the outstanding common shares and preferred  shares in  the limited liability company were exchanged
for shares of common stock in the Company pursuant to the terms  of a  merger agreement  with
Allegiant Travel Company, LLC. The  reorganization did not affect  its  operations, which it  continued  to
conduct through its operating subsidiaries.

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the accounts of  Allegiant  Travel
Company and its wholly owned operating subsidiaries, Allegiant Air LLC, Allegiant Vacations LLC  and
AFH, Inc., and its 50% owned subsidiary accounted for under the equity method, SFB  Fueling LLC.
All intercompany balances and transactions have been eliminated.

Use of Estimates

The preparation of financial statements  in conformity with  accounting principles generally accepted

in the United States requires management to make estimates and assumptions that affect the  amounts
reported in the financial statements and  accompanying notes. Due  to  the prospective nature of these
estimates, actual results could differ from those estimates.

Cash and Cash Equivalents and Restricted Cash

Cash and cash equivalents include investments and interest bearing  instruments with maturities of

three months or less at the date of acquisition.  Such  investments  are  carried at cost  which approximates
market value. Restricted cash represents credit card deposits, escrowed funds  under fixed fee flying
contracts and cash collateral against letters of  credit required by hotel properties for  guaranteed room
availability, airports and certain other  parties.

Short-term Investments

The Company’s investments in marketable  debt and equity  securities are classified  as available for

sale and  are reported at fair market  value  with the  net unrealized gain or (loss) reported as  a

57

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

component of accumulated comprehensive income in stockholders’ equity. Short-term investments
consisted of the following:

As of December 31, 2008

As of December  31, 2007

Gross
Unrealized

Gross
Unrealized

Cost

Gains (Losses) Market Value

Cost

Gains (Losses) Market Value

Commercial paper . . . . . . . . . . . $ — $ — $—
Debt securities issued by the U.S.

$ — $18,925 $— $—

$18,925

Treasury and other U.S.
government corporations and
agencies . . . . . . . . . . . . . . . . .

77,069

568

(2)

77,635

8,179

6

Total . . . . . . . . . . . . . . . . . . . . . $77,069 $568

$(2)

$77,635

$27,104 $ 6

—

$—

8,185

$27,110

For the years ended December 31, 2008,  2007 and 2006, proceeds  from sales and maturities of

short-term investments totaled $51,781, $5,788, and $61,690, respectively.

The cost of marketable securities sold is determined by the specific identification method  with any

realized gains or losses reflected in income. For the year ended December 31, 2008,  the Company
recognized $307 of realized gains. There were  no realized gains or losses for the years ended
December 31, 2007 and 2006.

Short-term investments had the following maturities as  of December  31, 2008:

Maturities

Year 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years 2010 through 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years 2014 through 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$43,830
33,805
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$77,635

Short-term investments had the following maturities as  of December  31, 2007:

Maturities

Year 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years 2009 through 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Years 2013 through 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount

$27,110
—
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$27,110

The Company has classified investments as  short-term since it maintains a  liquid portfolio of

investments that are available for current  operations.

58

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Fair Value Measurements

Effective January 1, 2008, the Company adopted Financial Accounting Standards Board  (‘‘FASB’’)
Statement of Financial Accounting Standards (‘‘SFAS’’) No. 157 Fair Value Measurements (‘‘SFAS 157’’)
which  establishes a framework for measuring fair  value and requires enhanced  disclosures about fair
value measurements. See Note 7 for  more information, including  a  listing  of  the Company’s  assets and
liabilities required to be measured at  fair  value on a recurring basis and  where they are classified  within
the hierarchy established under SFAS 157  as  of  December  31, 2008.

Expendable Parts, Supplies and Fuel

Expendable parts, supplies and fuel inventories are valued at cost using the  first-in, first-out

method. An allowance for obsolescence has been  recorded based upon historical results and
management’s expectations of future  operations.  Such inventories  are charged to expense as they are
used in operations.

Property and Equipment

Property and equipment are recorded at cost and depreciated  using  the straight-line method to

their estimated residual values over their estimated useful lives  as follows:

Aircraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Flight equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment and leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . .

10 years
5-10 years
5-7 years

Aircraft and jet engines (included in  Flight  equipment)  have an estimated average  residual value of

21% of original cost; other property  and equipment  are assumed to have no  residual value.

Aircraft under capital lease arrangements are  depreciated over  the shorter of the useful life of the

aircraft or remaining lease term. Depreciation for these aircraft is included in depreciation and
amortization expense in the Company’s  consolidated  statements of income.

Investment in joint venture

AFH, Inc., a wholly owned subsidiary  of Allegiant Travel Company,  entered into a joint venture
agreement with OSI to handle certain fuel operations for the Orlando Sanford  International Airport.
The joint venture, which began operations in January  2007, is  responsible for the purchase and
transport of jet fuel to a fuel farm facility owned  and  operated by OSI, and for the sale of jet fuel to
air carriers. In addition, AFH, Inc. is  responsible for the administrative functions  for the  joint  venture.
The Company accounts for the 50%  interest in the  joint  venture  agreement  under the  equity method.
AFH, Inc.’s proportionate allocation  of net income or loss is reported in the Company’s consolidated
statements of income in other income (expense)  with an  adjustment  to  the recorded investment in the
Company’s consolidated balance sheet.

59

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Capitalized Interest

Interest attributable to funds used to finance the  refurbishment  of aircraft  prior to revenue  service

is capitalized as an additional cost of the  related asset provided  the refurbishment is  extensive  or
requires an extended period of time  to  complete, generally longer than 90 days. Interest is  capitalized
at the Company’s average interest rate on long-term debt. Capitalization  of interest  ceases  when the
asset is  ready for service. For the years  ended December 31, 2008,  2007 and  2006, the Company
incurred interest expense of $5,411, $5,523 and $5,517, respectively.  The Company had no  capitalized
interest during 2008 or 2007, and $31 in 2006.

Measurement of Impairment of Long-Lived Assets

The Company records impairment losses on  long-lived assets  used  in operations, consisting

principally of property and equipment,  when events or changes in  circumstances indicate, in
management’s judgment, that the assets  might be impaired and the undiscounted cash  flows  estimated
to be generated by those assets are less than the carrying amount of those  assets. Cash flow estimates
are based on historical results adjusted to reflect the Company’s best  estimate of  future market and
operating conditions. The net carrying  value of assets not recoverable is  reduced to fair value if lower
than carrying value. Estimates of fair  value  represent  the Company’s best estimate  based on  industry
trends  and reference to market rates and  transactions  and are subject  to change.  The  Company had no
impairment losses on long-lived assets used in operations for the years ended  December 31, 2008, 2007
and 2006.

Revenue Recognition

Scheduled service revenue consists of passenger  revenue involving limited frequency nonstop flights

between our leisure destinations and  small cities  recognized when the travel-related  service  or
transportation is provided or when the  itinerary expires  unused. Nonrefundable scheduled itineraries
expire on the date of the intended flight, unless the date  is extended by  notification from the customer
in advance. Itineraries sold, but not yet used, as  well as unexpired credits, are included in air traffic
liability.

Fixed fee contract revenue consists largely of long-term agreements  to  provide charter service on a

seasonal and ad hoc basis to affiliates of Harrah’s Entertainment Inc., Apple Vacations  West,  Inc. and
others. Fixed fee contract revenues are  recognized when the transportation is provided. Under certain
of the Company’s fixed fee contracts, if fuel exceeded a predetermined cost per gallon, reimbursements
are received from the customer and netted  against  fuel expense. As  of January 2009, the  Company is
under a new fixed fee flying agreement  with Harrah’s, the  Company’s largest fixed fee customer,  which
provides reimbursement for the entire amount of incurred fuel costs. As a result,  the amount of
revenue to be recognized under this agreement and the Company’s  fuel expense will be reduced as the
amount to be paid by Harrah’s for fuel cost will be netted against  fuel expense rather than constituting
a part of the revenue which would have otherwise recognized under the  fixed  fee contract.

Ancillary revenue is generated from  the sale of hotel  rooms, rental cars, advance seat assignments,

in-flight products and other items. Revenues  from the sale of hotel rooms  and rental cars are

60

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

recognized at the time the room is occupied or  rental  car is utilized. The amount of revenues attributed
to each element of a bundled sale involving  hotel rooms and  rental cars in addition to airfare  is
determined in accordance with Emerging  Issues Task Force (‘‘EITF’’) No. 00-21, Revenue Arrangements
with Multiple Deliverables. The sale of hotel rooms, rental cars and other ancillary products are recorded
net of amounts paid to wholesale providers, travel agent commissions and credit card processing  fees in
accordance with EITF No. 99-19,  Reporting Revenue Gross As A Principal  Versus  Net As An Agent.
Revenues from change fees for charges imposed on  passengers  for  making changes to nonrefundable
itineraries are recognized as they occur. Revenues from the Company’s travel  protection product for
unlimited changes to nonrefundable itineraries are  recognized  at  the time of  purchase.

Other revenue is generated from leased out aircraft and flight  equipment. Lease revenue  is

recognized on a straight-line basis over the lease term.

Financial Instruments

The Company accounts for financial instruments  under SFAS No. 133, Accounting For Derivative
Instruments and Hedging Activities, as amended. Such instruments consist principally of fuel  derivative
contracts as described in Note 10—Financial Instruments  and Risk Management.

Maintenance and Repair Costs

Aircraft maintenance and repair costs. The Company accounts for maintenance activities under the
direct expense method. Under this method, maintenance and repair costs for owned and leased aircraft,
including major overhaul maintenance  costs,  are charged  to operating expenses as incurred.
Maintenance deposits paid to aircraft lessors  in  advance of the performance of major  maintenance
activities are recorded as prepaid maintenance  deposits, and then recognized as maintenance expense
when the underlying maintenance is performed.  These  deposits are calculated based on a performance
measure, such as flight hours or cycles,  and are  available for reimbursement to the Company upon the
completion of the maintenance of the leased aircraft. If there are sufficient funds  on deposit to
reimburse the Company for the invoices  initially paid by  the Company for these maintenance events,
they are reimbursed to the Company  by the lessor. Under the Company’s  existing aircraft lease
agreements, if the Company exercises the  option to purchase the aircraft and there are excess
maintenance deposit balances at the  exercise date of the purchase option,  any excess amounts  are
applied  to the purchase price as an additional down payment. If at any point the  Company determines
it is not probable it will recover amounts retained by  the lessor through future maintenance events,
such amounts are expensed.

The maintenance deposits paid under the  Company’s lease agreements do not transfer either  the

obligation to maintain the aircraft or  the cost  risk  associated with the maintenance activities to the
aircraft lessor. In addition, the Company maintains the right to select any third-party maintenance
provider. Therefore, the amounts paid as deposits are recorded on  the balance sheet and then
recognized as maintenance expense when  the underlying maintenance is performed, in accordance with
the Company’s maintenance accounting  policy. Maintenance deposits totaled  $1.1 million and

61

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

$6.4 million as of December 31, 2008 and  2007, respectively. Any amounts that are not probable  of
being used to fund future maintenance expense  would be recognized as additional  aircraft lease  rentals.

In determining whether it is probable maintenance deposits  will be used to  fund  the cost of

maintenance events, the Company conducts the following analysis:

1) At the time of delivery of each aircraft under lease, the  Company evaluates  the aircraft’s

condition, including the airframe, the engines, the auxiliary power unit and the  landing gear.

2) The Company projects future usage of the  aircraft  during  the term of the  lease based on its

business and fleet plan.

3) The Company estimates the cost  of performing all  required maintenance  during the lease

term. These estimates are based on the extensive experience of the Company’s management
and industry available data, including historical fleet operating statistic reports published by
the Company’s engine manufacturer, Pratt & Whitney.

The Company has determined it is probable  that all  but an  immaterial amount of the  maintenance
deposits would be used to pay the expected  costs of maintenance events  during the  term of the aircraft
leases.

The Company reviews this asset (the maintenance deposits) for potential  impairment in the
preparation of its financial statements. Because  there have  been no  material  changes to the estimated
cost of expected maintenance events  during the remaining term  of the leases, no impairment charge
was recognized for the years ended December 31, 2008, 2007 or 2006.

Advertising Costs

Advertising costs are charged to expense in the  period incurred. Advertising expense  was  $4,849,

$4,948 and $3,426 for the years ended  December 31,  2008, 2007 and 2006,  respectively.

62

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Earnings per Share

The following table sets forth the computation of net income  per  share, on a basic and diluted

basis for the periods indicated (shares  and  dollars in  thousands):

Year Ended December 31,

2008

2007

2006(1)

Numerator:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$35,407

$31,509

$ 8,740

Denominator:
Weighted-average shares outstanding . . . . . . . . . . . . .
Weighted-average effect of dilutive securities:
Redeemable convertible preferred shares . . . . . . . . . .
Employee stock options . . . . . . . . . . . . . . . . . . . . . . .
Stock purchase warrants . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20,289

20,243

7,092

—
61
138
12

—
117
140
29

9,398
335
136
—

Adjusted weighted-average shares outstanding,  diluted .

20,500

20,529

16,961

Net income per share, basic . . . . . . . . . . . . . . . . . . . .

Net income per share, diluted . . . . . . . . . . . . . . . . . .

$

$

1.75

1.73

$

$

1.56

1.53

$

$

1.23

0.52

(1) For 2006, the dilutive effect of common stock subject to unvested restricted  stock was not

material.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with  the provisions  of SFAS
No. 123(R),  Share-Based Payments, requiring the compensation cost relating  to  share-based payment
transactions be recognized in the Company’s consolidated statements of income. The cost is measured
at the grant date, based on the calculated  fair value of the award using  the Black-Scholes option pricing
model for stock options, and based on the  closing  share price  of the Company’s  stock on the  grant date
for restricted stock awards. The cost  is recognized as  an expense  over the employee’s  requisite service
period (the vesting period of the equity  award).  The  Company adopted  SFAS 123(R) effective
January 1, 2006 using the modified prospective  method and  accordingly, financial  statement  amounts
for the prior periods were not restated  to  reflect the  fair value method of  recognizing compensation
cost relating to stock options issued in  prior periods  under Accounting Principles Board  (‘‘APB’’)
Opinion No. 25, Accounting for Stock Issued to Employees. The Company’s stock-based employee
compensation plan is more fully discussed in Note 11—Employee Benefit Plans.

Income Taxes

The Company’s provision for income  taxes is based on estimated effective annual income tax  rates.
The provision differs from income taxes  currently  payable because certain items of income and  expense

63

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

are recognized in different periods for  financial statement purposes than for tax return purposes.  A
valuation allowance for net deferred  tax  assets is provided unless realizability is judged  by  the Company
to be more likely than not. Accordingly,  the Company  has determined that  all  of  its  deferred tax assets
are more likely than not to be realized. The Company determines the  net current and non-current
deferred tax assets or liabilities separately  for federal,  state,  and other  local jurisdictions.

The Company’s income tax returns are subject to examination by  the  Internal Revenue  Service
(‘‘IRS’’) and other tax authorities in the  locations where  the Company operates. The Company assesses
potentially unfavorable outcomes of such examinations  based on  the criteria  of  FASB Interpretation
No. 48 (‘‘FIN 48’’) Accounting for Uncertainty in Income Taxes which the Company adopted as of
January 1, 2007. The Interpretation prescribes a minimum recognition threshold a tax position is
required to meet before being recognized in the financial statements.

FIN 48 applies to all tax positions related to income taxes subject  to  SFAS No. 109.  FIN  48 utilizes

a two-step approach for evaluating tax positions. Recognition  (Step  I) occurs  when the  Company
concludes that a tax position, based on  its  technical merits, is more likely than not to be sustained upon
examination. Measurement (Step II)  is only addressed if the  position is deemed to be more likely than
not to be sustained. Under Step II, the tax  benefit is  measured as the largest amount of benefit that is
more likely than not to be realized upon  settlement. FIN  48’s use of  the term ‘‘more  likely than not’’ is
consistent with how that term is used  in  SFAS No. 109 (i.e. likelihood of occurrence is  greater than
50%).

The tax positions failing to qualify for initial recognition are to be recognized in the first
subsequent interim period that they meet  the ‘‘more  likely than not’’ standard. If  it is subsequently
determined that a previously recognized tax  position no longer meets the ‘‘more  likely than not’’
standard, it is required that the tax position be derecognized. FIN  48 specifically  prohibits the use of a
valuation allowance as a substitute for  derecognition of  tax positions. As  applicable,  the Company will
recognize accrued penalties and interest related to unrecognized tax benefits in the provision  for
income taxes. During the years ended December 31, 2008, 2007  and  2006, the Company  recognized no
amounts for interest or penalties related  to  unrecognized tax benefits.

Accumulated Comprehensive Income

Comprehensive income is comprised of changes in  the fair value  of  short-term investments  and

marketable securities deemed to be available for sale  by  management.

Reclassifications

Certain reclassifications have been made to the prior  year’s financial  statements to conform to

2008 classifications. These classifications had no effect on  the previously reported net income.

64

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Newly Issued Accounting Pronouncements

In February 2007, the FASB issued SFAS  No.  159, The Fair Value Option for Financial Assets and
Financial Liabilities—Including an Amendment of FASB Statement No.  115 (‘‘SFAS 159’’). This statement
permits, but does not require, entities to measure certain financial  instruments  and other assets and
liabilities at fair value on an instrument-by-instrument basis. Unrealized gains and losses on items for
which  the fair value option has been elected should be recognized  in earnings at  each  subsequent
reporting date. SFAS 159 became effective  for financial  statements issued for fiscal years beginning
after November 15, 2007 and interim periods  within those fiscal  years.  The  adoption of SFAS 159 has
not had a material effect on the Company’s consolidated financial statements.

In December 2007, the FASB issued SFAS  No. 141(R), Business Combinations (‘‘SFAS 141(R)’’),

which  replaces SFAS No. 141. SFAS  No.  141(R) establishes principles and requirements for  how an
acquirer recognizes and measures in  its  financial statements  the  identifiable assets acquired, the
liabilities assumed, any noncontrolling interest in the acquiree  and the goodwill acquired.  The
Statement also establishes disclosure  requirements intended to enable  users  to  evaluate the nature and
financial effects of the business combination. SFAS 141(R) is effective for fiscal years beginning after
December 15, 2008. SFAS 141(R) will impact  the Company’s financial statements if the Company
enters into a business combination after  January 1, 2009.

In December 2007, the FASB issued SFAS  No. 160, Noncontrolling Interests in Consolidated

Financial Statements—an amendment of  Accounting Research Bulletin No. 51 (‘‘SFAS 160’’), which
establishes accounting and reporting standards  for ownership interests in  subsidiaries  held by parties
other than the parent, the amount of  consolidated net income  attributable to the parent  and to the
noncontrolling interest, changes in a parent’s ownership interest  and  the  valuation of  retained
noncontrolling equity investments when a  subsidiary is deconsolidated. The Statement also establishes
reporting requirements intended to provide disclosures  to  identify  and distinguish  between  the interests
of the parent and the interests of the  noncontrolling owners. SFAS 160 is effective for fiscal years
beginning after December 15, 2008 and will therefore apply to the  Company’s financial statements as of
January 1, 2009. The Company does  not  expect the  adoption of  SFAS 160  to  have a material impact  on
its  consolidated financial statements.

In February 2008, the FASB issued FASB  Staff Position No. FAS 157-2, Effective Date of SFAS 157

(‘‘FSP FAS 157-2’’). This FSP amends SFAS 157 to delay the effective date  of SFAS 157 for all
nonfinancial assets and nonfinancial  liabilities, except those that are recognized or  disclosed at fair
value in the financial statements on a  recurring  basis (at least annually). This FSP  defers  the effective
date  of  SFAS 157 to fiscal years beginning after November  15, 2008, and interim  periods  within those
fiscal years for items within the scope  of  FSP FAS  157-2. The standard  will be effective  on January 1,
2009, the beginning of the Company’s 2009 fiscal year. The Company does not expect the guidance
provided by FSP FAS 157-2 to have a  material  effect on  the Company’s consolidated financial
statements.

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and
Hedging Activities—an amendment of  FASB Statement No. 133 (‘‘SFAS 161’’). The Statement requires
disclosures of how and why an entity  uses derivative instruments, how derivative instruments and

65

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

related hedged items are accounted for and  how derivative instruments and  related hedged  items affect
an entity’s financial position, financial  performance, and cash  flows. SFAS  161 is  effective  for fiscal
years beginning after November 15, 2008, and will therefore apply to the Company’s financial
statements as of January 1, 2009. The Company does not  expect  the  adoption of SFAS 161  to  have a
material impact on its consolidated financial statements.

3. Property and Equipment

At December 31, 2008, the Company’s fleet consisted  of 43 MD80 series aircraft, 38 of which were
in revenue service. Before the end of 2008, the Company  took possession  of  two of  aircraft which  came
off lease from another party, with three remaining on lease and expected  to  be  returned during 2009.
The Company owns 39 of these aircraft  while two are subject to capital leases and two  are subject to
operating lease agreements. As of December 31,  2007, the Company’s fleet consisted  of 35 MD80
series aircraft, 32 of which were in revenue service.

As of
December 31,

2008

2007

Aircraft:

Owned . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Under capital lease agreements . . . . . . . . . . . . . . . . . . .

$119,257
7,726

$ 78,493
36,286

Flight equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment and leasehold improvements . . . . . . . . . . . . . . .

Total property and equipment . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . . .

126,983
123,808
11,381

262,172
(56,421)

114,779
83,261
7,039

205,079
(33,909)

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . .

$205,751

$171,170

Depreciation and amortization expense for the years ended December 31,  2008, 2007 and 2006 was

$23,489, $15,992 and $10,584, respectively.

66

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

4. Accrued Liabilities

Accrued liabilities consist of the following:

December 31,

2008

2007

Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries, wages and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

48
163
7,849
2,970
4,411
3,791

$

563
146
7,441
—
2,184
2,840

Total accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$19,232

$13,174

5. Long-Term Debt

Long-term debt, including capital lease obligations, consists of  the following:

As of
December 31,
2008

As of
December 31,
2007

Notes payable, secured by aircraft, interest at 8%, due at

varying dates through December 2010 . . . . . . . . . . . . .

$ 10,803

$ 15,747

Notes payable, secured by aircraft, interest  at 8.5%,  due

November 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,698

14,113

Notes payable, secured by aircraft, interest at 6%, due

April 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15,234

—

Notes payable, secured by aircraft, interest at 6%, due at

varying dates through February 2011 . . . . . . . . . . . . . .

10,364

7,108

Notes payable, secured by aircraft, interest  at 6.8%,  due

June 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,697

—

Notes payable, secured by aircraft, interest at 8%, due

June 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Note payable, secured by aircraft, interest at 9% . . . . . . .
Other notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . .

4,507
—
36
5,386

6,071
747
59
28,301

Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current maturities . . . . . . . . . . . . . . . . . . . . . . . . . .

64,725
(25,338)

72,146
(18,196)

Long-term debt, net of current maturities . . . . . . . . . . . .

$ 39,387

$ 53,950

Maturities of long-term debt and capital lease obligations, as of December  31, 2008, for the next

five years and thereafter, in aggregate,  are: 2009—$25,338; 2010—$22,081; 2011—$15,719;  2012—
$1,587; none in 2013 or thereafter.

67

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

6. Capital and Operating Lease Obligations

Capital Leases

As of December 31, 2008, the Company was party to two lease agreements  for aircraft which are
classified as capital leases under the  provisions of  SFAS  No. 13, Accounting For Leases. The amounts
applicable to capital leases included in  property and equipment were:

Aircraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . .

$7,726
(472)

$36,286
(4,792)

Aricraft, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$7,254

$31,494

December 31,

2008

2007

Operating Leases

As of December 31, 2008, the Company was party to operating  lease agreements for two aircraft
with terms extending through November  2012. The  operating lease agreements for  these  two aircraft
include the option to purchase them  in  the fourth quarter of 2010.  Additionally,  the Company leases
office facilities, airport and terminal  facilities and  office equipment  under operating  lease arrangements
with terms extending through 2019. The  office  facilities  under lease  include approximately 65,000
square  feet of space for the Company’s primary corporate offices. The lease  has two  five-year renewal
options, but the Company has the right to terminate after seven years in April 2015  and the  right to
purchase the building from the landlord after the  third year  of  the lease in April 2011. The initial base
rental is approximately $1,528 per year and  is subject  to  escalation. The Company is also responsible
for its share of common area maintenance charges.

Airport and terminal facility leases are entered  into  with a variety of  local governments and other

third parties. These lease arrangements have a variety of terms and  conditions.  Leasehold
improvements made at these facilities are not material.

Total rental expense charged to operations for  aircraft and non-aircraft operating  leases for the

years ended December 31, 2008, 2007 and 2006 was $7,373,  $6,147 and $7,885, respectively.

68

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

6. Capital and Operating Lease Obligations  (Continued)

At December 31, 2008, scheduled future minimum  lease payments under operating  leases with
initial or remaining noncancelable lease  terms in  excess  of  one year  and amounts due under capital
lease arrangements are as follows:

Capital Leases Operating Leases

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Less: amount representing interest

. . . . . . . . . . . . . .

Present value of future payments . . . . . . . . . . . . . . . .
Less: current obligations . . . . . . . . . . . . . . . . . . . . . .

$2,220
2,220
1,480
—
—
—

5,920

534

5,386
1,903

Long-term obligations . . . . . . . . . . . . . . . . . . . . . . . .

$3,483

$ 3,833
3,763
3,729
3,560
2,405
10,291

$27,581

7. Fair Value Measurements

In September 2006, the FASB issued  Statement of  Financial Accounting Standards SFAS No. 157,

Fair Value Measurements (SFAS 157). SFAS 157 is a technical standard which defines fair value,
establishes a consistent framework for measuring fair value, and expands disclosures for each major
asset and liability category measured  at fair value on either  a  recurring  or a nonrecurring basis.
SFAS 157 clarifies that fair value is an  exit  price, representing the amount that would  be  received  to
sell an  asset or paid to transfer a liability in an  orderly transaction between market participants. As
such, fair value is a market-based measurement that  should be determined based on  assumptions that
market participants would use in pricing an asset or liability. The Company  has adopted the provisions
of SFAS 157 as of January 1, 2008. Although  the adoption of SFAS 157  has not materially impacted its
financial condition, results of operations, or cash  flow,  the Company is  now required to provide
additional disclosures as part of its financial statements.

In October 2008, the FASB issued Staff Position No. 157-3, Determining the Fair Value of a

Financial Asset When the Market for That  Asset is  Not Active (FSP 157-3), which clarifies the application
of SFAS 157 in cases where a market  is not  active. The Company  has considered  the guidance provided
by FSP 157-3 in its determination of  estimated  fair values as of December  31, 2008, and determined
that there was no impact.

SFAS 157 establishes a three-tier fair  value hierarchy, which  prioritizes  the inputs used in

measuring fair value. These tiers include:  Level 1, defined as observable inputs  such as  quoted prices  in
active  markets; Level 2, defined as inputs other than quoted prices  in active markets that are either

69

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

7. Fair Value Measurements (Continued)

directly or indirectly observable; and  Level 3, defined as unobservable inputs in which little or no
market data exists, therefore requiring an entity to develop its own assumptions.

As of December 31, 2008, the Company held cash  equivalents and short term investments that are
required to be measured at fair value on  a recurring basis.  Cash equivalents and short  term investments
consist of short-term, highly liquid, income-producing  investments  all of which  have maturities of three
months or less, including money market funds, debt securities issued  by U.S.  Treasury and other U.S.
government corporations and agencies.  Cash  equivalents have maturities of three  months or  less,  while
the short-term investments have maturities  of  greater than  three months. These assets are classified
within Level 1 or Level 2 because the  Company  values these assets using  quoted market prices  or
alternative pricing sources and models utilizing market observable inputs.

Assets  measured at fair value on a recurring basis during  the period were as  follows  (in

thousands):

Description

Cash equivalents . . . . . . . . . . . . .
. . . . . . . .
Short-term investments

12/31/2008

$ 78,926
77,635

Total assets . . . . . . . . . . . . . . . . .

$156,561

8. Income Taxes

Fair Value Measurements at Reporting Date  Using

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

Significant Other
Observable Inputs
(Level  2)

Significant
Unobservable
Inputs
(Level 3)

$72,496
—

$72,496

$ 6,430
77,635

$84,065

$—
—

$—

Prior to May 2004, the Company elected  to  be  taxed under the provisions of Subchapter S of the

Internal Revenue Code wherein the taxable income or  loss of  the  Company was included in the  income
tax returns of the shareholders. In May 2004,  the Company reorganized as a limited liability company
and was therefore taxed as a partnership for  federal income tax purposes until the reorganization into a
corporation effected at the time of the  Company’s initial  public  offering  in December  2006. A  provision
for state income taxes has been included in  the financial statements for  each of the three  years  ended
December 31, 2008, 2007 and 2006, as  the Company  was also subject to tax  at the entity  level in  certain
states in which it operates. In addition,  the provision for income taxes for the year ended December 31,
2006 includes a tax accrual for recognition of net  deferred  tax liabilities upon C-corporation conversion.
After the reorganization, the Company  accounts for taxes in accordance with  SFAS No.  109, Accounting
for Income Taxes (‘‘SFAS 109’’) which requires the recognition of tax benefits or expense on the
temporary differences between the financial  reporting and tax bases of its assets  and liabilities.

70

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

8. Income Taxes (Continued)

The components of the provision (benefit) for income taxes are as follows:

Year Ended December 31,

2008

2007

2006

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$13,326
606

$10,903
1,150

$ 664
95

Total current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13,932

12,053

759

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,060
(147)

5,913

6,192
951

7,143

Tax  provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,845

19,196

(103)
(5)

(108)

651

Recognition of net deferred tax liability upon

C-corporation conversion . . . . . . . . . . . . . . . . . . . . .

—

— 6,425

Total income tax provision . . . . . . . . . . . . . . . . . . . . . .

$19,845

$19,196

$7,076

The Company recorded $1.6 million  and  $2.1 million  as an increase  to  contributed capital for
certain tax benefits from employee share-based compensation for the  years  ended December  31, 2008
and 2007, respectively. No increase to  contributed capital was recorded  for the  year  ended
December 31, 2006.

Reconciliation of the statutory income  tax  rate and the  Company’s effective tax rate for  2008, 2007,

and from the C corporation conversion  date through  December 31,  2006 are as follows:

Statutory federal rate . . . . . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal income tax benefit . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognition of net deferred tax liability upon

Year Ended
December 31,

2008

2007

Period from
December 13-
December 31,
2006

35.0% 35.0%
2.7%
0.2%

0.7%
0.2%

34.0%
1.1%
0.5%

C-corporation conversion . . . . . . . . . . . . . . . . . . . . —

—

388.7%

Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35.9% 37.9% 424.3%

71

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

8. Income Taxes (Continued)

The major components of the Company’s  net deferred tax assets and liabilities are as  follows:

At December 31,
2008

At December 31,
2007

Assets

Liabilities

Assets

Liabilities

Current:

Accrued Vacation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued bonus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued property taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fuel hedge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 517
—
—
346
393
—
201

$

— $ 402
— 2,065
—
400
306
—
170

(1,346)
—
—
—
—

Total current

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,457

(1,346)

3,343

$

—
—
(3,768)
—
—
(31)
—

(3,799)

Noncurrent:

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total noncurrent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— (21,000)

— 1,337
244
—

— (14,746)
—
—

(21,000)

1,581

(14,746)

1,149
211

1,360

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,817

$(22,346) $4,924

$(18,545)

The Company paid corporate income  taxes, net of refunds, of $4,623 in 2008 and  $16,685 in 2007.

The Company paid LLC state income  taxes, net of refunds, of $63 in 2006.

For the year ended December 31, 2008,  the Company did not  have any  material unrecognized tax
benefits and there was no material effect  on the Company’s financial condition or  results of operation
as a result of implementing FIN 48. The  Company estimates that  the unrecognized  tax benefit  will  not
change significantly within the next twelve  months.  The Company’s policy is  to  recognize interest and
penalties accrued on any unrecognized tax benefits as  a component of income tax expense.  There is no
significant accrued interest at December  31, 2008.  No  penalties  were accrued at December 31,  2008.

The Company (or its predecessor entities) is no longer  subject to U.S. Federal  income  tax
examinations for years before 2004. Various state and  local tax returns remain  open to examination.
The Company believes that any potential  assessment would  be  immaterial.

9. Related Party Transactions

The Company periodically utilizes private  aircraft  owned by a  corporation principally  owned by the
Company’s Chief Executive Officer and another  Director for the time-sensitive  delivery of aircraft parts
and other critical travel situations. During  2006, there were expenses of $81 incurred by the  Company
as a result of this use of the private aircraft. No  amounts were paid  for  these services  during  2008 or
2007.

72

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

9. Related Party Transactions (Continued)

For administrative reasons, the Company arranged  for the payment of salaries and  benefits for
executive officers and other management bonuses through Flynn  Gallagher Associates, of which  the
Chief Executive Officer and another  Director are owners and principals. The Company  reimbursed
Flynn Gallagher Associates for the actual cost paid by it  for  the benefit of these employees. During
2006, the total amount paid by the Company under this arrangement was  approximately  $793. This
arrangement for salaries and benefits  for these executive officers  was discontinued as  of the end of
2006.

The Company had notes payable to its Chief Executive  Officer totaling $891 as  of  December 31,

2006. This debt was repaid in full in January  2007.

In June 2006, the Company purchased an MD83 aircraft from an  entity in which  the Chief

Executive Officer and another Director  are principals. The purchase price of $3,525 was paid  directly to
a secured lender, and none of the proceeds were paid to the entity  which the Company’s Chief
Executive Officer and Director are principals.

As the Company’s predecessor was a limited liability company, the members were taxed  on the

income earned by the Company until  the reorganization into a  corporation. The Company  made
distributions to its members to enable  them to pay their respective income taxes. These distributions
are reflected in the statements of cash  flows and  statements of stockholders’ equity. The Company
made distributions to its members of  $5,000 for the  year  ended December  31, 2006 and received $1,414
from its members for December 31, 2007 as  a result  of  the true-up of tax payments in  connection with
the reorganization.

The building in which the Company maintains its headquarters is under a lease  agreement with a

limited liability company in which the  Chief Executive Officer, two  other Directors and one other
officer own significant interests as non-controlling members. In June  2008, additional  office space was
obtained by the Company in the leased  building through  an amendment to the existing  lease agreement
with the landlord. The amended lease agreement  has a ten  year term with  base  rental at $1,528 per
year. In June 2008, the Company entered into a lease  agreement for  office space to be used as  its
training facility which is located in a  building adjacent to the location of the Company’s headquarters.
The second building is also owned by a limited liability company in  which the  Chief Executive Officer,
two  other  Directors  and  one  other  officer  own  significant  interests  as  non-controlling  members.  The
lease agreement on the office space in the second building  has a  ten  year  term with base rental
beginning at $158 per year. The disinterested members of  the Company’s board and audit  committee
have determined that the terms for the lease  agreements are at least favorable as  the Company could
receive in arms’ length transactions.

10. Financial Instruments and Risk Management

Fuel Price Risk Management

Airline operations are inherently dependent upon energy, and are therefore impacted by changes

in jet fuel prices. Aircraft fuel expense represented approximately 51.2%, 48.1%  and 46.0%, of the

73

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

10. Financial Instruments and Risk Management (Continued)

Company’s operating expenses for the  years  ended December 31, 2008,  2007 and  2006, respectively.
The Company endeavors to acquire jet  fuel at the lowest possible cost.

The Company has in the past entered into financial derivative contracts  to manage fuel price risk.
These financial derivative instruments were not purchased nor held  for trading  purposes. The Company
suspended this hedging strategy in 2007  and  the last  contract settled in January  2008. The Company
does not have any derivative instruments  as of  December 31, 2008.

The Company’s fuel hedging program and the financial derivative  instruments purchased  pursuant

to this program did not qualify for financial  reporting purposes in  accordance with SFAS No. 133,
Accounting for Derivative Instruments and Hedging Activities. Therefore, changes in the fair value of such
derivative contracts, which amounted to a  loss of $11, gain of $2,613  and  a loss of $4,193  in the years
ended December 31 2008, 2007 and 2006, respectively, were recorded as a ‘‘Loss (gain) on fuel
derivatives, net’’ within other income (expense)  in the accompanying consolidated statements of
income. These amounts include both realized gains and losses and mark-to-market adjustments of the
fair value of the derivative instruments  at  the end of each  period.  The  fair value of hedge contracts
amounted to $81 as of December 31, 2007 and was recorded in ‘‘Other  current assets’’ in the
accompanying consolidated balance sheets.

Debt

The Company’s debt with a carrying  value of  $59,339 and $43,845 as  of  December 31,  2008 and
2007, respectively, approximates fair value.  These fair value estimates were based on the  discounted
amount of future cash flows using the  Company’s current incremental  rate of borrowing for  similar
liabilities.

Other  Financial Instruments

The carrying amounts of cash, cash equivalents, restricted cash, accounts  receivable and  accounts

payable approximate fair value due to  their short  term nature.

11. Employee Benefit Plans

401(k) Plan

The Company has a defined contribution plan covering  substantially  all eligible employees.  Under

the Plan, employees may contribute up to 18% of their eligible  annual compensation with the Company
matching up to 3% of eligible employee  wages. Employees  generally vest in matching contributions
ratably over five years. The Company  recognized expense  under this plan  of $748, $542  and $445  for
the years ended December 31, 2008,  2007  and 2006, respectively.

Stock-based Employee Compensation

In 2006, the Board of Directors adopted, and the stockholders  approved, a Long-Term Incentive

Plan (the ‘‘2006 Plan’’). Upon the merger of Allegiant Travel  Company, LLC into Allegiant Travel
Company (a Nevada corporation) immediately prior to the Company’s  initial public offering, all

74

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

11. Employee Benefit Plans (Continued)

outstanding options under the previously  adopted  share option program (the  ‘‘Share Option Program’’)
were transferred to the 2006 Plan. In  addition,  no further option  grants may be made under  the Share
Option Program. The transferred options  will continue to be governed by their existing  terms, unless
the Company’s compensation committee  elects to extend one or more  features of the 2006  Plan  to
those options. The Company has reserved 3,000,000 shares of  common stock for  issuance  of stock-
based awards to certain officers, directors,  employees, and consultants of the  Company under the 2006
Plan. Such shares include the 500,000 shares  that were  transferred  from  the Share Option Program.

For the years ended December 31, 2008,  2007, and 2006, the  Company recorded $1,702,  $1,006
and $385, respectively, of compensation expense in the consolidated statements of income related to
stock options and restricted stock. As  of  December  31, 2008, there was $2,297 of unrecognized
compensation cost, net of estimated forfeitures of 2.0%,  related to nonvested stock options and there
was $899 of unrecognized compensation cost, net  of  estimated forfeitures of 5.0%, related to nonvested
restricted stock granted under the 2006 Plan. The cost is expected to be recognized over a  weighted-
average period of 2.71 years and 2.42 years, respectively.

Stock Options

The fair value of options granted was  estimated  as of the  grant date  using  the Black-Scholes
option-pricing model with assumptions noted in the  following  table. Expected volatilities are based on
the historical volatilities from publicly  traded airline  companies of the  Company’s peer  group due to
the Company’s lack of historical information. The risk-free interest  rate  for periods equal to the
expected term of the stock option is based on a blended historical  rate using Federal Reserve rates for
U.S. Treasury securities.

2008

2007

2006

32.79% 32.80% 57.20%
5
4.30%
—

6
4.97%
—

3.5
2.56%
—

Weighted-average volatility . . . . . . . . . . . . . . . . . . . . . .
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividends . . . . . . . . . . . . . . . . . . . . . . . . . . .

75

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

11. Employee Benefit Plans (Continued)

A summary of option activity under the  2006 Plan as of  December 31,  2008, and changes during

the year then ended is presented below:

Outstanding at January 1, 2008 . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted
Average
Remaining
Contractual
Life (Years)

Aggregate
Intrinsic
Value

Weighted
Average
Exercise
Price

$14.35
$20.99
$ 6.12
$14.91

Options

286,367
364,500
(175,033)
(24,833)

Outstanding at December 31, 2008 . . . . . . . . . . . .

451,001

$22.88

Exercisable at December 31, 2008 . . . . . . . . . . . .

39,334

$21.07

5.33

7.67

$11,587

$ 1,082

The weighted average fair value of options granted during the years ended  December 31, 2008,

2007, and 2006 was $5.80, $13.52, and $7.63, respectively. During the years ended  December 31,  2008
and 2007, the total intrinsic value of  options exercised  was  $4,330 and  $5,763, respectively. Cash
received from option exercises for the years ended December 31, 2008 and 2007 was $1,040  and $764,
respectively. The actual tax benefit realized for the tax deductions from these  option exercises  totaled
$1,568 and $2,145, respectively. No options were exercised in 2006.

Restricted Stock Awards

In December 2006, the Company issued  100,000 shares  of  restricted stock under the 2006

Long-Term Incentive Plan which have been allocated as of the  date of the initial public offering among
employees at the manager level and  below.

A summary of the status of the Company’s  nonvested restricted stock grants  during  the year ended

December 31, 2008 is presented below:

Nonvested at January 1, 2008 . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

80,476
7,000
(35,272)
(2,943)

Nonvested at December 31, 2008 . . . . . . . . . . . . . . . . . . . . . .

49,261

Weighted
Average
Grant Date
Fair Value

$21.56
$22.43
$20.79
$18.00

$22.45

The weighted average grant date fair  value of restricted stock grants during the years ended
December 31, 2008, 2007 and 2006 was $22.43,  $30.91 and $18.00, respectively. The  total  fair value of
restricted stock vested during the year ended December 31,  2008 and 2007, was $1,382 and  $959,

76

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

11. Employee Benefit Plans (Continued)

respectively. The actual tax benefit realized from the  tax  deductions from the  restricted stock vested
totaled $500 and $357, respectively. No  restricted stock vested during 2006.

12. Stockholders’ Equity

In December 2006, the Company completed its initial public offering of  common  stock. 5,750,000

shares were issued at $18.00 per share resulting in net proceeds  of  approximately $94,500.

On December 13, 2006, simultaneously with  the Company’s initial public offering,  certain  of the

Company’s shareholders sold 1,750,000 shares  of  common stock to Par Investment Partners,  L.P.

In second quarter 2007, the Company  sold  748,214 shares  in a secondary  public offering. The
Company received approximately $22,300  in net  proceeds from the sale  of its  shares in  this  offering.

In January 2008, the Board of Directors authorized a share  repurchase program  to  acquire through

open market purchases up to $25,000  of the  Company’s common stock. As of December 31, 2008,  the
Company has repurchased approximately 554,000 shares of the Company’s common stock through  open
market purchases at an average cost  of  $28.55 per share  for  a  total expenditure  of $15,809.

13. Redeemable Convertible Preferred Shares

In May 2005, the Company authorized the  issuance  of  up to 9,885,000  shares of redeemable

convertible preferred shares of which  8,635,000 were designated as Series A Convertible Preferred
Shares and 1,250,000 were designated  as Series B Convertible Preferred  Shares  (the ‘‘Preferred
Shares’’). In May 2005, the Company  completed a private placement  offering  in which all authorized
Series A shares were issued at $4.00  per share for total proceeds to the Company of  $34,540.
Concurrently, all authorized Series B Convertible  Preferred  Shares  were issued  at $4.00  per  share to
the Company’s Chief Executive Officer in exchange for the cancellation of $5,000 in outstanding  debt.
Expenses of the offering totaled $1,360.  In  connection with the issuance of the Series A  Convertible
Preferred Shares, the placement agent was issued 162,500 warrants  to  acquire the Company’s  common
shares at $4.40 per share as part of the  consideration for services provided.  The warrants are
exercisable through May 5, 2010. The  share purchase warrant agreement  includes anti-dilution
provisions and piggyback registration rights in the event of a primary or secondary registration of  any
class of securities as defined. The warrants were valued  at approximately $329 at the date of grant
using the Black-Scholes valuation method based on  the following assumptions: no  dividend  yield;  an
expected life of 5 years; risk-free interest rate of 3.93%; and  volatility of 60%.

The Series A and Series B Convertible Preferred Shares had no stated  dividend  rate, had voting
rights similar to common shares and  could be converted into common shares at  any time, at the option
of the holder. Upon the consummation of the Company’s initial  public offering, the outstanding
Series A and Series B Convertible Preferred Shares  were automatically converted into shares of
common stock on a 0.76 to 1 basis. The  Series A  and  Series B Convertible Preferred Shares had
redemption rights which were to have  become effective in May 2010. The  redemption value  was  the
greater of the Liquidation Value (defined as $4.00 per share) or the Redemption Value (defined as  the
market value  of the shares as agreed upon between the  Company and the holders of the  Convertible
Preferred Shares at the time of redemption).

77

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2008,  2007 and 2006

(Dollars in thousands except share and per share amounts)

14. Quarterly Financial Data (Unaudited)

Quarterly results of operations for the years ended December 31, 2008  and  2007 are summarized

below.

2008

March 31

June 30

September 30

December 31

Operating revenues . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . .
Earnings per share
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . .

2007

Operating revenues . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . .
Earnings per share
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . .

$133,140
14,364
9,672

$131,558
4,675
2,646

$116,886
8,117
4,890

$122,428
28,692
18,199

0.47
0.47

0.13
0.13

0.24
0.24

0.90
0.88

$ 84,349
14,301
9,747

$ 88,941
14,158
9,976

$ 86,327
9,543
7,015

$100,956
6,058
4,771

0.49
0.48

0.50
0.49

0.34
0.34

0.23
0.23

The sum of the quarterly earnings per share amounts  does not equal the  annual amount reported

since per share amounts are computed  independently for each quarter and for the full year based  on
respective weighted-average common shares outstanding and other dilutive potential common shares.

15. Commitments and Contingencies

The National Transportation Safety Board has  not  yet released its report  on its investigation of the

nose landing gear failure the Company had at the Orlando Sanford  International Airport in March
2007. Although no claims relating to  this event have  been made against the Company to date, it  could
be subject to claims in the future. The Company believes  any such claims would be covered by its
insurance policies in effect.

The Company is subject to certain legal and administrative actions which management considers

routine to its business activities. Management believes  after consultation  with legal  counsel,  the
ultimate outcome of any pending legal  matters will not have a material adverse impact on the
Company’s financial position, liquidity  or results of operations.

16. Subsequent Events

In January 2009, the Board of Directors authorized a share  repurchase program  to  acquire through

open market purchases up to $25,000  of the  Company’s common stock. The  repurchase  program
replaces a program the Board of Directors authorized in January 2008 which  has expired. As of
February 20, 2009, the Company has  repurchased 100,400 shares of the  Company’s common  stock
through open market purchases in the first  quarter of 2009 at  an average  cost of $33.74  per  share for a
total expenditure of $3,388.

In January 2009, the Company purchased for cash one MD-80 aircraft. The aircraft is  expected to

be placed into service during the first quarter of 2009.

In February 2009, the Company entered  into  two separate operating lease agreements for the lease
of  two  MD-80  aircraft.  The  lease  term  expires  in  July  2014.  The  aircraft  are  expected  to  be  placed  into
service by the end of the second quarter  of 2009.

78

Item 9. Changes in and Disagreements with Accountants  on Accounting  and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

Evaluation of disclosure controls and procedures. As of the end of the period covered by this

report, under the supervision and with the participation of our  management, including our  chief
executive officer (‘‘CEO’’) and chief  financial officer (‘‘CFO’’),  we evaluated the  design and operation
of our disclosure controls and procedures  (as defined in Rules  13a-15(e) and  15d-15(e) of the
Securities Exchange Act of 1934, as amended, or the  ‘‘Exchange Act’’).  Based on  this  evaluation, our
management, including our CEO and  CFO,  has concluded that our disclosure controls  and procedures
are designed, and are effective, to give  reasonable  assurance that  the  information  we are  required to
disclose is recorded, processed, summarized and reported within the time  periods  specified in the
SEC’s rules and forms. Based upon this evaluation,  the CEO and CFO concluded that our disclosure
controls and procedures are effective in providing  reasonable  assurance that information required to  be
disclosed in our reports filed with or  submitted to the SEC under the Exchange  Act is accumulated  and
communicated to management, including  the CEO and CFO, as appropriate  to  allow  timely  decisions
regarding required disclosure.

Management’s Annual Report on Internal Control over  Financial Reporting. Our management is

responsible for establishing and maintaining  adequate internal control  over  financial  reporting, as
defined in Rules 13a-15(f) and 15d-15(f)  of the  Exchange Act.  Our internal control  over financial
reporting is designed to provide reasonable assurance regarding  the reliability of financial reporting and
the preparation of financial statements for  external purposes  in accordance with  generally accepted
accounting principles and includes those policies and procedures that:

1)

2)

3)

pertain to the maintenance of records that in reasonable detail accurately  and fairly reflect the
transactions and dispositions of our assets;

provide reasonable assurance that transactions  are recorded as  necessary to permit
preparation of financial statements in accordance with generally accepted accounting
principles, and that our receipts and expenditures are being made only in  accordance  with
authorizations of our management and directors; and

provide reasonable assurance regarding prevention  or timely  detection of unauthorized
acquisition, use or  disposition of our assets  that could  have a material  effect  on the financial
statements.

The effectiveness of our or any system of controls and  procedures  is subject to certain  limitations,

including the exercise of judgment in  designing,  implementing  and  evaluating  the controls and
procedures, the assumptions used in identifying the likelihood  of  future events,  and the  inability to
eliminate misconduct completely. Our  management,  including our  CEO  and CFO, does not expect  that
our  disclosure controls and procedures or our internal controls will prevent  all  errors  and all fraud. A
control system, no matter how well designed  and  operated, can  provide only reasonable, not absolute,
assurance that the  objectives of the control system are met. Further, the design of  a control system
must reflect the fact that there are resource  constraints, and the benefits of controls must be
considered relative to their costs. Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance that all control issues and instances  of fraud, if
any, within our company have been detected.

Our management has assessed the effectiveness  of  our  internal control over financial reporting as

of December 31, 2008. In making this assessment, our management  used  the criteria  set forth by the
Committee of Sponsoring Organizations  of  the Treadway  Commission (‘‘COSO’’)  in Internal Control-

79

Integrated Framework. Based on our assessment, management has concluded  that,  as of December 31,
2008, our internal  control over financial reporting was effective based on those criteria.

Ernst & Young, LLP, the independent registered public accounting firm  who audited  our
consolidated financial statements included in  this  Form 10-K, has issued  a  report on  the Company’s
internal control over financial reporting, which is included herein.

Changes in internal controls. There were no changes in our internal control over financial
reporting that occurred during the fourth  quarter of our year  ended December 31, 2008,  that  have
materially affected, or are reasonably  likely to materially  affect,  our internal control over financial
reporting.

Item 9B. Other Information

Not applicable.

Item 10. Directors, Executive Officers, and  Corporate Governance

PART III

The information required by this Item  is incorporated herein  by reference to the data under the
headings ‘‘ELECTION OF DIRECTORS,’’ ‘‘EXECUTIVE OFFICERS’’ and ‘‘Section 16(a) Beneficial
Ownership Reporting Compliance’’ in the  Proxy Statement to be used in  connection with  the
solicitation of proxies for our annual meeting of stockholders to be held May 15,  2009, which  Proxy
Statement is to be filed with the Commission.

Item 11. Executive Compensation

The information required by this Item  is incorporated herein  by reference to the data under the

headings ‘‘EXECUTIVE COMPENSATION’’ and ‘‘REPORT OF THE COMPENSATION
COMMITTEE’’ in the Proxy Statement  to be used in connection with  the solicitation  of proxies for our
annual meeting of stockholders to be held May 15, 2009,  which Proxy Statement is to be filed with  the
Commission.

Item 12. Security Ownership of Certain Beneficial Owners  and  Management and Related Stockholder

Matters

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘STOCK OWNERSHIP’’ in the  Proxy Statement  to  be  used  in connection with the solicitation
of proxies for our annual meeting of  stockholders to be held May 15,  2009, which  Proxy Statement is to
be filed with the Commission. The information required  by this item with respect to securities
authorized for issuance under our equity  compensation plans is included in Part II,  Item 5 of this
Annual Report on Form 10-K.

Item 13. Certain Relationships and Related Transactions, and Director  Independence

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘RELATED PARTY TRANSACTIONS’’  and  ‘‘Director Independence’’  in the Proxy Statement
to be used in connection with the solicitation  of  proxies for our annual meeting of stockholders to be
held May 15, 2009, which Proxy Statement  is to be filed  with the  Commission.

Item 14. Principal Accountant’s Fees and Services

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘PRINCIPAL ACCOUNTANT FEES AND SERVICES’’ in  the Proxy Statement to be used in
connection with the solicitation of proxies  for our  annual meeting  of stockholders  to  be  held May  15,
2009, which Proxy Statement is to be  filed with the  Commission.

80

Item 15. Exhibits and Financial Statement Schedules

PART IV

1. Financial Statements and Supplementary Data. The following consolidated financial

statements of the Company are included  in Item 8  of this  report:
Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’  Equity  and  Comprehensive Income . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . .

48
50
51
52
54
56

2. Financial Statement Schedules. Schedules are not submitted because  they are not

required or are not applicable, or the  required  information is shown in the
consolidated financial statements or notes thereto.

3. Exhibits. The Exhibits listed below are filed  or incorporated by reference as part of

this Form 10-K. Where so indicated by footnote, exhibits which were previously
filed are incorporated by reference.

81

Exhibit
Number

3.1*

3.2

3.3

10.1*

Articles of Incorporation of Allegiant Travel  Company.

Description

Bylaws of Allegiant Travel Company  (incorporated by  reference to Exhibit 3.2 to the
Quarterly Report on Form 10-Q filed with the Commission on May 9, 2008).

Specimen Stock Certificate (incorporated by  reference to Exhibit 3.3 to the Form  8-A filed
with the Commission on November 22,  2006).

Form of Tax Indemnification  Agreement between Allegiant Travel Company and  members of
Allegiant Travel Company, LLC.

10.2*

2006 Long-Term Incentive  Plan.(1)

10.3

10.4

10.5*

10.6*

10.7*

10.8*

10.9*

10.10*

10.11*

Form of Stock Option Agreement used for officers of the Company.(1)

Form of Restricted Stock Agreement used for Directors  of the Company.(1)

Allegiant Air 401(k) Retirement  Plan.(1)

Form of Indemnification Agreement.

Airport Operating Permit between Allegiant Air, Inc.  and  Clark County Department of
Aviation dated April 14, 2003.

Permanent Software License  Agreement between Allegiant  Air, Inc. and CMS Solutions,  Inc.
dated August 1, 2001.

Memorandum of Understanding  between Allegiant Air, LLC  and  Sanford Airport Authority
dated March 4, 2005.

Employment Agreement dated July 31, 2006,  between Allegiant Travel Company and
M. Ponder Harrison.(1)

Employment Agreement dated July 31, 2006,  between Allegiant Travel Company and
Andrew C. Levy.(1)

10.12* Maintenance General Terms Agreement dated March 2006 between Allegiant Air, LLC  and

American Airlines, Inc.(2)

10.13

10.14

10.15

10.16

10.17

10.18

10.19

Lease dated May 1, 2007, between  Allegiant  Air,  LLC and  Windmill  Durango  Office, LLC
(incorporated by reference to Exhibit 10.22 to the  Form S-1 registration statement filed with
the Commission on May 16, 2007).

Terminalling Agreement between AFH,  Inc. and  Kinder Morgan Liquids  Terminals,  LLC
(incorporated by reference to Exhibit 10.23 to the  Post-Effective Amendment  No. 1 to
Form S-1 registration statement filed  with the Commission on June 25, 2007).

Shipper’s Agreement between AFH, Inc.  and Central  Florida Pipeline,  LLC (incorporated by
reference to Exhibit 10.24 to the Post-Effective Amendment No. 1  to  Form  S-1 registration
statement filed with the Commission on June 25,  2007).

Master Loan Agreement dated  as of April  11, 2008 between  Bank of  Nevada and Allegiant
Air, LLC(3) (Incorporated by reference to Exhibit  10.1 to the  Quarterly Report on
Form 10-Q filed with the Commission on August 8, 2008)

Amendment to Lease dated as  of June 23, 2008  between Windmill Durango Office, LLC
and Allegiant Air, LLC.

Lease dated June 23, 2008  between  Windmill Durango Office II, LLC and  Allegiant
Air, LLC.

Air Transportation Charter Agreement dated as of October 31,  2008 between Harrah’s
Operating Company, Inc. and Allegiant Air, LLC.(3)

21.1

List of Subsidiaries

82

Exhibit
Number

23.1

24.1

31.1

31.2

32

Consent of Ernst & Young  LLP.

Powers of Attorney (on signature page)

Description

Rule 13a-14(a)/15d-14(a) Certification of Chief Executive  Officer

Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

Section 1350 Certifications

*

Incorporated by reference to Exhibits  filed with  Registration Statement #333-134145  filed by
Allegiant Travel Company with the Commission  and amendments thereto.

(1) Management contract or compensation plan or agreement  required to be filed as  an Exhibit to this

Report on Form 10-K pursuant to Item 15(b) of Form 10-K.

(2) Portions of the indicated document  have been omitted  pursuant to the grant of confidential

treatment and the documents indicated have  been filed separately with  the Commission  as
required by Rule 406 under the Securities Act  of 1933, as  amended, or Rule 24b-2 of the
Securities Exchange Act of 1934, as amended.

(3) Portions of the indicated document  have been omitted  pursuant to a request for confidential

treatment and the document indicated has  been filed separately with  the Commission as required
by Rule  24b-2 of the Securities Exchange Act of 1934,  as amended.

83

Pursuant to the requirements of Section 13  or 15(d) of the Securities Exchange Act of  1934, the

registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized in the City of Las Vegas, State  of  Nevada on March 3,  2009.

Signatures

ALLEGIANT TRAVEL COMPANY

By:

/s/ ANDREW C. LEVY

ANDREW C. LEVY
Chief Financial Officer

POWERS OF ATTORNEY

Each  person whose signature appears  below hereby appoints Andrew C. Levy and  Maurice J.

Gallagher, Jr., as his true and lawful attorneys-in-fact  and agent, with  full power of substitution and
resubstitution, for him and in his name, place and stead, in any and all capacities, to sign  any and all
amendments to this Annual Report on  Form  10-K, and to file  the same, with all exhibits thereto and
all other documents in connection therewith, with the  Commission, granting unto said attorneys-in-fact
and agents full power and authority to perform each and every act  and thing appropriate or  necessary
to be done, as fully and for all intents  and  purposes as he might or could  do in person, hereby ratifying
and confirming all that said attorneys-in-fact and agents or their substitute  or substitutes  may lawfully
do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange  Act of 1934, this report has been signed

below by the following persons on behalf of  the Registrant and  in the capacities and  on the dates
indicated.

Signature

Title

Date

/s/ MAURICE J. GALLAGHER, JR.

Maurice J. Gallagher, Jr.

Chief Executive Officer and Director
(Principal Executive Officer)

/s/ ANDREW C. LEVY

Andrew C. Levy

Chief Financial Officer
(Principal Financial Officer)

March 3, 2009

March 3,  2009

/s/ SCOTT SHELDON

Principal Accounting Officer

March 3, 2009

Scott Sheldon

Gary Ellmer

Timothy P. Flynn

Director

Director

March 

, 2009

March 

, 2009

/s/ A. MAURICE MASON

Director

March  3,  2009

A. Maurice Mason

/s/ JOHN REDMOND

Director

March  3,  2009

John Redmond

84

The following exhibits are filed as part of this report.

Exhibit
Number

10.3
10.4
10.17

10.18

10.19

21.1
23.1
24.1
31.1
31.2
32

Description

Form of Stock Option Agreement  used  for officers of the Company.
Form of Restricted Stock Agreement  used  for Directors  of the Company.
Amendment to Lease dated as  of June 23, 2008  between Windmill Durango Office, LLC
and Allegiant Air, LLC.
Lease dated June 23, 2008  between  Windmill Durango Office II, LLC and  Allegiant
Air, LLC.
Air Transportation Charter Agreement dated as of October 31,  2008 between Harrah’s
Operating Company, Inc. and Allegiant Air, LLC.(1)
List of Subsidiaries
Consent of Ernst & Young  LLP, independent registered public accounting firm
Power of Attorney (included on signature page hereto).
Rule 13a-14(a)/15d-14(a) Certification of Chief Executive  Officer
Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer
Section 1350 Certifications

(1) Portions of the indicated document  have been omitted  pursuant to a request for confidential

treatment and the document indicated has  been filed separately with  the Commission as required
by Rule  24b-2 of the Securities Exchange Act of 1934,  as amended.

85