Quarterlytics / Industrials / Airlines, Airports & Air Services / Allegiant Travel Company / FY2011 Annual Report

Allegiant Travel Company
Annual Report 2011

ALGT · NASDAQ Industrials
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Ticker ALGT
Exchange NASDAQ
Sector Industrials
Industry Airlines, Airports & Air Services
Employees 6057
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FY2011 Annual Report · Allegiant Travel Company
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2012 To Do List
- Begin service to Hawaii
- Complete 166-seat project
- Launch new website
- Charge for carry-on bags
- Open new base in San 
 Francisco Bay Area
- Open new base in 
Southwest Florida

2011 To Do List
- Invest in engine 
  reliability
- Begin domestic 757 
  operation
- Invest in automation 
  technology
- Increase ancillary 
  revenue

2011 Annual Report

May 2012

Dear Allegiant Shareholder,

2011 was another successful year for  your company. It was our fifth  year in a row with double digit
operating margins. Overall in 2011, we generated just short  of  $800 million of revenue,  a 17% increase
over 2010. Operating profits were $85.4  million,  net profits  $49.4 million and  earnings per share  $2.57.
We  closed 2011 on a high note with our 36th consecutive profitable quarter. We accomplished this  effort
in spite of a 34% increase in unit fuel expense  in 2011.

We  have been able to continue to offer value and affordable travel in a very  challenging
environment. That is a tribute to our  unique business model, a focused management team  and the
successful execution of our model by all of  our  team members every day.

Growth/Revenues

We  ended 2010 with 52 aircraft and  finished 2011 with 57—a 10% increase in  available  aircraft

during 2011. At the end of 2011 we served 65 small cities  and 11  leisure destinations. We offered
service on 171 routes, only 11 of which had  direct competition.

Scheduled ASMs during 2011 grew only 1%. We chose to slow our  ASM  production because of

increasing fuel prices. As we have said on  numerous occasions: profits  trump  growth.

While ASM growth was minimal, we did  focus on  increasing  revenues  to  counter rising  fuel costs.

Our total fare per passenger increased  almost $15  (more than offsetting  the increase in  fuel expense
per  passenger, which grew approximately $12). We  continued to see strength in  our  ancillary revenues.
Third party ancillary revenues, net, increased 23%  in 2011 while the revenue per passenger  increased to
$5.18 up 19% from 2010. Third party  products will continue  to  be  an area of focus  for us  in 2012. Air
ancillary revenue was up 3% from 2010 
introduction of new products. We expect  to see  a number  of new products forthcoming in 2012.

 as our software  development efforts in  2011 slowed the

Other revenue grew significantly, increasing $9 million in 2011. The majority of  this revenue

resulted from sub-leases of three of our  757 aircraft to two European carriers for most  of 2011.

Expenses

Slower growth in 2011 put pressure on our non-fuel unit  costs, particularly maintenance and
depreciation. Overall our non-fuel costs  increased  15% while the  non-fuel  cost per passenger  was up
10% to almost $59.

Maintenance expenses were up 34%  for the year, due to our  major engine overhauls  and repair
effort. Our fourth quarter of 2011 was the  high point in terms of units  overhauled  and the  associated
expense. For the full year, engine overhaul and  repairs expense totaled $18  million, compared to
$5 million in 2010. Currently 50% of  our  engines have fewer than 1,000  cycles since overhaul as
compared with only 11% in January 2011.

Depreciation expenses increased 20% during 2011. This  increase reflected lower  utilization of our
fleet as we increased the number of aircraft by 10% but only added 1% to our ASMs during  the year.
Additionally, we had depreciation expense for three additional 757  aircraft that were subleased  but did
not have any associated ASM production.

Adaptability

As you have heard us say many times, our first objective is to remain  profitable,  very profitable. To

accomplish this goal during the past  11 years, since mid-2001, it has  been necessary to adapt  to  the
ever-changing market place. Clearly the  greatest challenge has been the  dramatic increase in the cost of
energy during this time.

Some comparisons demonstrate our  adaptability. Since  2005, we have seen the  following  changes in

the cost of energy and our changes to  offset these  increases:

Jan 2005 March 2012 % Increase

. . . . . . . . . . . . . . . . . . . . .
Cost/Gallon Jet Fuel
Cost/Passenger—Fuel . . . . . . . . . . . . . . . . . . . . .

$ 1.42
36
$

$ 3.42
59
$

Efficiency Measures

Miles/Gallon/Passenger . . . . . . . . . . . . . . . . . . .
Gallons/Passenger . . . . . . . . . . . . . . . . . . . . . . .

37.4
25.6

52.4
17.1

Revenue Changes

Total Revenue/Passenger . . . . . . . . . . . . . . . . . .
Selling Fare/Passenger . . . . . . . . . . . . . . . . . . . .
Ancillary Revenues/Pax . . . . . . . . . . . . . . . . . . .

$ 109
$
89
$ 8.70

142
$
$
95
$ 38.16

Percentage/Profit Impact

142%
62%

40%
(33)%

30%
7%
339%

Operating Margin—Q1 . . . . . . . . . . . . . . . . . . .
Operating Profit—Q1 . . . . . . . . . . . . . . . . . . . .

17.2%

15.2%

$5.1M

$36.3M

(12)%
610%

The numbers tell the tale. A 142% increase in  the cost/gallon since  early  2005  has forced your

company to adapt. To that end, we have:

(cid:127) As  a corporate goal, increased load factors  to 90%. Once a flight has been scheduled, fuel

moves from a variable cost to a fixed cost.  How many flights  a company decides to operate is
variable; once the schedule has been published and sold fuel  becomes a fixed  cost. The marginal
cost to carry a few extra passengers is nominal. With this in mind, we have  targeted a 90% load
factor since the summer of 2008 and have seen substantial benefits—gallons/passenger has
declined 33% while miles/gallon/passenger has  increased 40%.

(cid:127) A focus on increasing aircraft related ancillary revenues. Our customers are exceptionally price
sensitive—they are spending their own money, not someone else’s. To  that end, it  has been and
continues to be our strong belief that we must  minimize our selling fare  to continue to engage
our  customers in the purchase process. Ancillary revenues allow us  to  minimize the selling fare.
By  creating additional products, namely by putting  a value  on bags, inflight snacks  or drinks, seat
assignments or boarding priority, we  allow  customers to choose where they want to spend their
dollars. This practice ends the cross-subsidization of one customer’s needs by another. Since
2005 we have increased our aircraft related ancillary revenues by  over 700%. This approach  has
been extremely successful in differentiating our products and allowing customers  to  self-select
their travel experience and impact the total amount they  pay for travel.

As you can see from the above, these two approaches have  allowed us  to  maintain  a very attractive

selling fare, up only 6%, and grow operating  earnings by more than 600%  from first quarter 2005 to
first quarter 2012. During this period  we have been the  only US based air  carrier  that  has been
continuously profitable—36 quarters in  a row through the  end of 2011.

Your management team began Allegiant by being ‘different’, focusing on leisure customers from

small cities throughout the US, which  was  then  an untested model. We  continue our efforts to be
different, to look for creative new products and ways to manage costs allowing us to offer  the lowest
fares to our customers while maintaining  industry leading margins.

Automation—Focus on Travel Company

During  the past few years we have emphasized  to  investors  that we want to continue to pursue our

leisure  roots and focus on being a comprehensive travel solution for our leisure  customers.

We  began our efforts in third party ancillary sales—hotels, rental cars, vacation packages in

February 2002. Since then we have seen  good growth in this sector. It is and  will  continue to contribute
handsomely to our profitability. In 2011,  $30M of our $85M of operating  profits, or  35%, was from
third party ancillary products.

Third party products require significant automation and a focus on managing  outside inventory,

particularly the hotel portion. Beginning  in early 2002, we established our  third party  efforts with a
number of hotel properties in Las Vegas. We contracted  for room availability on  a wholesale basis  and
re-marketed them to our inbound Las  Vegas customers, combined  with our air  service,  as a vacation
package. In this way, we are similar to  on-line  travel agents, like  Expedia and Priceline,  with one
significant difference: we are the suppliers of the air product  as well.

As you can see from our 2011 results, this has  become a significant contributor to our profitability.

Going forward we  want increase this emphasis. The first  step in  this process was  to  upgrade  our
automation system. During the past year  we  have re-worked  our system architecture  to  allow  us more
flexibility in offering vacation products.  We  will soon  have ‘shopping  cart’ functionality, allowing our
customers to select a product or products on a standalone basis without  requiring the  purchase  of  an
airline seat.

Control  of our automation makes this  ability  possible. In fact, to our  knowledge, we are the  only

air carrier that directly controls its reservations/distribution platform.  All  others use third party
suppliers. Direct control allows us to  be  nimble and responsive to the  market and have direct control of
the development and timing of new product offerings. This has been  critical  over the years for the
growth of our ancillary revenues.

757s  and Hawaii

Last year in our letter we indicated we  were seeking the authority to fly the  757 in our domestic

route system and thereafter would apply to operate it to Hawaii (which would  require additional
overwater authority). I am happy to report we received initial  authority to begin operations for  the 757
in late June 2011. Since then we have been operating  an aircraft  in our lower  48 route structure,
gaining operational as well as market  experience.  In  the proper markets, the  additional seats  are very
profitable. The unit cost of the 757 is  substantially less than our  150 seat MD80. In particular, there  are
70 additional seats per departure with  an incremental  fuel burn per trip of only 7%  or 8%.

Within the last month we successfully completed our ETOPS proving runs with the  FAA and

announced our service to Hawaii with  flights beginning June 29th from Las Vegas, NV and on
June 30th from Fresno, CA. This is a major accomplishment for the company. It  has taken the
concerted efforts by many people to achieve this  milestone. Long term  this  authority  will serve us well
as we look at other growth opportunities  in the  leisure space. Additionally we are on track to receive
‘Flag’ status from the FAA as well. This status is required  to  fly to Hawaii and Alaska  from the lower
48 as well as operate scheduled service internationally. With these  approvals from  the FAA,  we will
have the ability to fly domestic, extended, over water and  international routes.

MD80 166 Seat Program

In late 2010 our board of directors authorized  management to expand  our  150 seat configuration

MD80s to 166 seats. The budget for  this  program was  estimated to be $50M. It was a substantial
undertaking. Our aircraft have a number  of pedigrees and  as a result have a  corresponding  number of
configurations. This exercise will standardize our configurations  and will  lower our unit costs and
produce additional revenues. We spent most of 2011 planning  this undertaking. We  have been
converting aircraft since late last year  and as  of March 31st had 17 aircraft converted and in our system.
We  estimate the remainder of the fleet will be completed by  the end of 2012.  We  are pleased with  the
outcome. We believe the reconfiguration  of our seats provides a good customer experience and  the
additional seats are lowering our costs  as planned.

Balance Sheet

Our cash  balance at the end of 2011  increased $162M to $320M from year end 2010.  Included in
this  increase was the addition of our first  general credit facility;  we borrowed $125M in March, 2011.
Our debt to equity ratio at year end  was  a  comfortable 41.6%. Return on capital  was 15.6%. Return on
equity was 15.2%, a more normalized  percentage  after the outsized  years  of 2009 and 2010. This return

on equity has been directly tied to our operating margins, 21.5% in 2009,  15.8% in 2010  and 11% last
year. Last year’s lower margins were  the  culmination of continued increases in fuel expenses as well  as
non-fuel expense increases in maintenance  and depreciation. Our target is a 15% operating margin.

Government Regulation

The airline industry in recent years has been a  lightning rod for overactive government regulation.

During  the past two to three years, the US  Department of Transportation  (DOT)  has been  working
overtime in an apparent attempt to re-regulate the  airline industry. They  claim  to  be  pro-consumer,
protecting air travelers from the deceptive practices of  the industry. But it seems any  sense of balance
or propriety in the government’s actions has  been forgotten or ignored.

Economic regulation of the airline industry by the  Federal Government was greatly curtailed by

Congress in the Airline Deregulation  Act of  1978, during the Democratic presidency of Jimmy Carter.
Liberal legislators including Senator  Ted  Kennedy  commented  that the marketplace was a much better
arbiter of the economic value of an airline seat and associated  products for the traveling public than
regulators at the then CAB (Civil Aeronautics Board). Their wisdom has been affirmed time  and again
in the bargain that is air travel. By any measure,  the cost  of  air  travel today is a  fraction of what it was
in real dollars in 1978, and the percentage of  the American public that has  traveled and  continues to
travel has increased exponentially.

The current economic regulatory body, the  DOT, has  forgotten this  history, or so it seems. DOT

bureaucrats claim they are protecting our customers from us, the  airlines,—that  we are  the villains  and
they the good guys in the white hat. We take great  offense to this  naked grab for governmental  power.
We, Allegiant, have built our business  over the past 11  years day by  day from one aircraft to our
current fleet of 60 by paying attention to our customers’ needs and wants. We have  introduced
innovative, new service to numerous  small  cities in the  US, and stimulated new  ridership with our
exceptionally  low fares. And in the process  we have  created 2,000 jobs.  To  be  told we  are abusing our
customers, that they need to be protected from us by bureaucrats sitting behind a desk in  Washington,
DC, is frankly insulting.

In an effort to right the regulatory ship, we have sued the DOT over its newest set of regulations,

entitled Enhancing Airline Passenger Protections II, published last year. Virtually the entire airline
industry has supported our legal action  through direct  or trade-association participation. While we  have
been told by counsel it will be a difficult case to win, we  felt it necessary to take a stand against DOT’s
unwarranted intrusion in our business  and  our relationship with  our customers.

Federal overreach is not how America was  built. It does not portend  well for  our future if the long

arm of government can impose arbitrary  economic regulations  on businesses that compete daily in  a
deregulated marketplace.

Future

In last year’s letter we talked  about investments—investments in 757s, investments in our

automation and investments in our 166  seat MD80s. We stated that 2011’s investments would bear fruit
in 2012. Well, we are happy to announce  we are  beginning to reap the harvest. As we indicated, we are
on track to receive all of the 757 approvals necessary to operate to Hawaii or any other over water
destination we might choose. We will  begin service to Hawaii by mid-year. Initial bookings are
encouraging.

Our automation investments are beginning to pay  off  as well.  We should have our new web site up
by mid-year. From there we will continue to add  features to enhance our  system, including  the addition
of our shopping cart feature. This will allow  us to concentrate further on expanding sales of hotels and
vacation packages for our customers.

Our 166 seat program is coming along nicely as well, albeit slower than we would have liked. But

all the projections and benefits of this program appear  to  be on track. Additionally with the investment

Signature

Title

Date

in our engines in 2011 we find ourselves with an enhanced MD80 fleet that will have better economics

/s/ CHARLES W. POLLARD

Charles W. Pollard

/s/ JOHN REDMOND

John Redmond

Director

February 27, 2012

Director

February 27, 2012

and reliability.

2011.

During 2012 we expect to see our margins improve as  well. Our unit costs should come down

commensurately with our planned growth. In the first quarter of 2012 we grew scheduled service

ASMs by 22%. As we add more 166 seat conversions, increase 757 activity with  the beginning of service

to Hawaii and generally increase our daily utilization, unit costs should  come down from  their levels in

Lastly, once again here is a shout out to our team members. Since our humble beginnings in 2001

with one aircraft operating between Fresno and Las  Vegas, they have been critical to our success. Year

after year they have made the efforts and investment to grow the company to our current national foot

print. Their focus on safety and reliability as well as providing a fun travel experience for our leisure

customers continues to be one of the keys to our success.

2MAY201209313488

Maurice J. Gallagher, Jr.

Chairman & CEO

Allegiant Travel Company

80

UNITED STATES
SECURITIES  AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K

(Mark One)

(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)  OF THE  SECURITIES  EXCHANGE

ACT OF 1934

For the  fiscal year ended December 31, 2011
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

(cid:2)

For the  transition  period from 

 to 
Commission file number 001-33166
ALLEGIANT TRAVEL COMPANY
(Exact Name of Registrant as Specified in Its Charter)

Nevada
(State or Other Jurisdiction of
Incorporation or Organization)
8360 S. Durango  Drive,
Las Vegas, Nevada
(Address of Principal Executive Offices)

20-4745737
(I.R.S. Employer
Identification No.)

89113
(Zip Code)

Registrant’s telephone number, including area code:  (702) 851-7300
Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of  Each Exchange on Which Registered

Common Stock, $.001 par value per  share

Nasdaq Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None
(Title of Class)
Indicate by  check mark if the registrant  is a  well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

Yes (cid:1) No  (cid:2)

Indicate by  check mark if the registrant  is not  required to file reports pursuant to Section 13 or Section 15(d) of the Act.

Yes (cid:2) No  (cid:1)

Indicate by  check mark whether the registrant:  (1) has filed all reports required to be filed by Section 13 or 15(d) of the

Securities Exchange Act of 1934  during the  preceding 12 months (or for such shorter period that the registrant was required to
file  such reports), and (2) has  been  subject  to  such  filing requirements for the past 90 days. Yes (cid:1) No (cid:2)

Indicate by  check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any,

every Interactive Data File required to be submitted  and posted pursuant to Rule 405 of Regulation S-T (§229.405 of this
chapter)  during  the preceding  12 months  (or  for  such shorter period that the registrant was required to submit and post such
files).  Yes (cid:1) No  (cid:2)

Indicate by  check  mark  if  disclosure  of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter)

is not contained herein, and will  not be  contained,  to the best of registrant’s knowledge, in definitive proxy or information
statements incorporated by reference  in Part  III  of  this Form 10-K or any amendment to this Form 10-K. (cid:1)

Indicate by  check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the definitions  of ‘‘large accelerated filer,’’ ‘‘accelerated filer,’’ and ‘‘smaller reporting company’’
in  Rule  12b-2 of the Exchange Act. (Check  one):
Large  accelerated  filer (cid:1)

Smaller reporting company  (cid:2)

Accelerated filer (cid:2)

Non-accelerated filer  (cid:2)
(Do  not check if  a
smaller reporting company)

Indicate by  check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes (cid:2) No  (cid:1)

The aggregate market value  of common equity  held by non-affiliates of the registrant as of June 30, 2011, was

approximately $740,000,000 computed  by  reference to the closing price at which the common stock was sold on the Nasdaq
Global  Select Market on that date.  This figure  has  been calculated by excluding shares owned beneficially by directors and
executive officers as a group  from total  outstanding shares solely for the purpose of this response.

The number of shares of  the  registrant’s Common Stock outstanding as of the close of business on February 1, 2012 was

19,081,407.

Portions of the Proxy  Statement  to be used in  connection with the solicitation of proxies to be voted at the registrant’s

annual meeting to be  held  on June 5,  2012, and to be filed with the Commission subsequent to the date hereof, are
incorporated by reference into  Part III of this Report on Form 10-K.

DOCUMENTS INCORPORATED BY REFERENCE

EXHIBIT INDEX IS LOCATED ON PAGE 76

ALLEGIANT TRAVEL COMPANY
ANNUAL REPORT ON FORM 10-K
FOR THE YEAR ENDED DECEMBER 31, 2011

TABLE OF CONTENTS

Item

PART I
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
1A Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1B Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
PART II

5

Market for Registrant’s Common Equity, Related Stockholder Matters, and  Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
7
Management’s Discussion and Analysis of Financial Condition  and  Results  of Operations .
7A Quantitative and Qualitative Disclosures about  Market Risk . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8
Changes in and Disagreements with  Accountants on  Accounting and  Financial Disclosure .
9
9A Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9B Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10
11
12

13
14

15

PART III
Directors, Executive Officers, and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain  Beneficial  Owners and Management  and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related  Transactions, and  Director Independence . . . . . . . . . . .
Principal Accountant’s Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV
Exhibits and Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

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44
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i

Item 1. Business

Overview

PART I

We  are a leisure travel company focused on providing  travel  services and products  to  residents  of

small, underserved cities in the United  States. We were founded in  1997 and in conjunction  with our
initial public offering in 2006, we incorporated in the state of Nevada. Our unique business model
provides diversified revenue streams from various travel service and product offerings  which distinguish
us from other travel companies. We operate a low-cost passenger  airline marketed primarily to leisure
travelers in small cities, allowing us to  sell  air  transportation both  on a stand-alone basis  and bundled
with the sale of air-related and third  party services and products. In  addition,  we provide air
transportation under fixed fee flying  arrangements. Our developed route network, pricing  philosophy,
advertising and product offering built  around relationships with premier  leisure companies  are all
intended to appeal to leisure travelers and  make  it attractive for them to purchase  travel  services and
products from us.

A brief description of the travel services and products we provide to our  customers:

Scheduled service air transportation. We provide scheduled air transportation on limited frequency
nonstop flights between small city markets and popular leisure destinations. As of  February 1,  2012, our
operating fleet consisted of 56 MD-80  aircraft  and  one  Boeing  757-200 aircraft  providing service on 168
routes between 64  small cities and 11 leisure destinations.

Air-related travel services and products. We provide unbundled air-related services and products in

conjunction with air transportation for an additional cost to customers. These  optional air-related
services and products include use of  our  website for purchases,  use of our  call center  for purchases,
advance  seat assignment, baggage fees,  priority boarding,  our own travel  protection product,  change
fees, food and beverage purchases on  board and  other air-related services.

Third party travel products. We offer third party travel products such  as hotel rooms, ground
transportation (rental cars and hotel shuttle  products) and attractions  (show  tickets) bundled with the
purchase of our air transportation.

Fixed fee contract air transportation. We provide air transportation through fixed fee agreements
and charter service on a seasonal and ad-hoc basis for  other customers. During  2011, the majority  of
air transportation under fixed fee agreements was  with affiliates  of  Caesars  Entertainment, Inc. and
Peppermill Resorts Inc.

Our principal executive offices are located  at 8360  South Durango Drive,  Las Vegas,

Nevada 89113. Our telephone number  is  (702) 851-7300. Our website  addresses are
http://www.allegiant.com and http://www.allegianttravelcompany.com. We have not incorporated by
reference into this annual report the  information on our websites and you should not consider it  to  be
a part of this document. Our website  addresses  are included in this document  for reference only. Our
annual report, quarterly reports, current  reports and amendments  to  those reports are made  available
free of charge through our website at  ir.allegiant.com, as soon as reasonably practicable after
electronically filed with or furnished to the Securities and Exchange Commission (‘‘SEC’’).

Unique Business Model

We  have developed a unique business model that focuses on leisure  travelers in small cities. The

business model has evolved as our experienced management team has looked  differently at  the
traditional way business has been conducted  in the airline  and  travel industry. Our focus on  the leisure

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customer allows us to eliminate the costly,  complexity which others  in our industry are burdened with
in their goal to be all things to all customers.

Traditional Airline Approach

Allegiant  Approach

(cid:127) Focus on business traveler
(cid:127) Provide high frequency service
(cid:127) Use smaller aircraft to provide connecting
service from smaller markets through hubs

(cid:127) Focus on leisure traveler
(cid:127) Provide low frequency service from small cities
(cid:127) Use larger jet aircraft to provide nonstop
service  from small  cities direct to leisure
destinations

(cid:127) Sell through various intermediaries

(cid:127) Sell only directly to travelers without

participation in global distribution systems

(cid:127) Offer flight connections
(cid:127) Use code-share arrangements to increase

(cid:127) No connecting flights offered
(cid:127) Do not use code-share arrangements

passenger traffic

Since the beginning of 2004, we have expanded our route network (including seasonal service)
from six small cities to 64 small cities  as of February  1, 2012. We have  established a route network with
a national footprint, providing service on  168 routes between these  64 small cities  and 11  leisure
destinations. Our entire route network provides service in  39 states. In  most of these cities, we  provide
service to more than one of our leisure  destinations. We currently  provide  service  to  the popular leisure
destinations of Las Vegas, Nevada, Orlando,  Florida, Phoenix, Arizona, Tampa Bay/St. Petersburg,
Florida, Los Angeles, California, Ft. Lauderdale, Florida and the San Francisco  Bay Area.  We also
currently provide limited service to other  leisure destinations  of  Punta Gorda, Florida, San  Diego,
California and Palm Springs, California,  along with seasonal  service to Myrtle Beach, South Carolina.
We  are currently working with the Federal Aviation  Administration (‘‘FAA’’) to gain flag carrier status
and complete the ETOPS certification  process in order to launch service  to Hawaii in the  second  half
of 2012. We believe our route network  reflects geographic diversity  which protects us from regional
variations in the economy and insulates us  from competitive actions  (as it  would be difficult for a
competitor to materially impact our business by targeting  one city  or region).  Our widespread  route
network also contributes to the continued  growth in our customer  base.

As we have developed our unique business model, the  sale of third party products and  services

have been a significant source of our total operating revenue growth.  We have increased ancillary
revenue per passenger from $5.87 in  2004 to $36.36 in  2011.  In 2010, we began an  effort to upgrade
our  IT hardware infrastructure and E-Commerce platform to allow  for more  selling flexibility,  offer a
more customer centric buying experience and further develop  our hotel packaging  and ancillary  product
offerings. We own and manage our own  automation system which  gives us the ability  to  modify or
upgrade our software applications to enhance product offerings based on  specific needs instead of
being dependent on non-customized product upgrades from outside  suppliers.  We  believe the control of
our  automation systems has allowed  us  to  be  innovators in the industry in  providing our customers with
a variety of different travel services and products. We expect  initial implementation  of  these  technology
enhancements in the first quarter of 2012 with further enhancements to follow.

We  believe the following strengths from our unique business model allow us to maintain a

competitive advantage in the markets we serve:

Leisure customers in small cities

We  believe small cities represent a large market, especially  for leisure  travel.  Prior  to  our initiation
of service, travelers from the small city  markets  we serve had limited desirable options  to  reach leisure
destinations as existing carriers are generally  focused  on having  business  customers connect  into  their
business hubs. These limited options  provide us with  significant growth opportunities in these small city
markets. We believe our nonstop service,  along with our low prices and leisure  company relationships,

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make it attractive for leisure travelers  to  purchase  our travel services and products.  The size of  these
markets and our focus on the leisure  customer requires less frequency to adequately serve and  allows
us to vary our air transportation capacity  to  match seasonal demand  patterns.

By  focusing on small cities, we believe we avoid the intense competition in high traffic domestic air
corridors. In our typical small city market, travelers faced high airfares and cumbersome  connections or
long drives to major airports to reach  our leisure  destinations before we started  providing service.
Based on published data from the U.S. Department of  Transportation (‘‘DOT’’), we believe the
initiation of our service stimulates demand as there has been a substantial increase in  traffic after we
have begun service on new routes. We believe our market strategy has had the benefit  of not appearing
hostile to either legacy carriers, whose historical focus has been  connecting small cities to business
markets, or traditional low cost carriers (‘‘LCCs’’), which have tended to focus more on  larger  markets
than the small city markets we serve.

Capacity management

We  aggressively mange seat capacity  to  match leisure demand patterns in our leisure  destinations.

With our ability to generate strong ancillary revenue and the  ability  to  spread out  our  costs over a
larger number of passengers, we price  our fares and actively  manage our  capacity to achieve a 90%
load  factor which has allowed us to operate profitably throughout periods  of high fuel prices  and
economic recessions. Our low cost aircraft  facilitates our ability to adjust service levels  quickly and
maintain profitability during difficult  economic times.

Low  cost structure

We  believe our low cost structure is essential to competitive success in the airline  industry. Our

operating expense per available seat mile (‘‘ASM’’) or operating CASM was 10.90¢ and 8.95¢ in 2011
and 2010, respectively. Excluding the  cost  of  fuel, our  operating  CASM  was 5.70¢ for 2011  and 5.05¢
for 2010. We continue to focus on low operating costs through the following:

Cost-driven schedule. We design our flight schedule to concentrate  our aircraft each night in our

crew bases. This concentration allows us to better utilize  personnel, airport  facilities,  aircraft, spare
parts inventory, and other assets. We  can do this because  we believe  leisure travelers are  generally less
concerned about day of travel, departure  and arrival times  than business travelers.  Therefore, we are
able to schedule flights at times that enable us to reduce our  costs.

Low  aircraft ownership costs. We believe we properly balance low  aircraft ownership costs and  low

operating costs to minimize our total  costs.  As of February 1,  2012, our  operating fleet consists of
56 MD-80 series aircraft and one Boeing 757-200 aircraft. MD-80 aircraft  are substantially less
expensive to acquire than newer narrow body  aircraft  and have been  highly reliable aircraft. As of
February 1, 2012, we owned four Boeing  757-200  aircraft, of which three  were leased out to third
parties on a short-term basis, and one  is  in revenue service. The expected  return  dates of  the leased
out aircraft, under the leases, are through  the third quarter of 2012. We have  contracted for the
purchase of two additional Bowing 757-200 aircraft, which is expected  to  take place  during  the first half
of 2012. We expect to introduce these  aircraft into our fleet during 2012.  We believe the
Boeing 757-200 aircraft will allow us to serve longer  haul routes which could not be reached with  the
MD-80 aircraft, while maintaining low aircraft ownership costs  consistent with our business model.

Highly productive workforce. We believe we have one of the most productive workforces  in the
U.S. airline industry with approximately 28.3 full-time equivalent  employees per operating aircraft as of
February 1, 2012. We believe this compares favorably  with the same  ratio for other airlines based on
recent publicly available industry data for  other airlines.  Our high level of employee productivity is
created by cost-driven scheduling and  the effective use of automation and part-time employees. We

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benefit from a motivated, enthusiastic  workforce committed to high standards of friendly and reliable
service. We invest a significant amount of  time and resources into carefully developing our training
programs and selecting individuals to  join our team who share our  focus on ingenuity and continuous
improvement. We conduct ongoing training programs to incorporate industry best practices  and
encourage strong and open communication  channels among all of the members  of  our  team so we  can
continue to improve the quality of the services we  provide.

Simple product. We believe offering a simple product is critical to achieving low operating costs.
As such, we sell only nonstop flights; we do not code-share or interline with  other  carriers; we have a
single class cabin; we do not provide  any  free catered items—everything on board is for sale; we do not
overbook our flights; we do not provide  cargo  or mail services; and we  do not offer  other  perks such as
airport lounges.

Low  distribution costs. Our nontraditional marketing approach results in very low distribution

costs. We do not sell our product through outside  sales channels and,  as such, avoid  the fees charged
by travel web sites (such as Expedia, Orbitz  or Travelocity)  and  the  traditional global distribution
systems (‘‘GDS’’) (such as Sabre or Worldspan). Our customers can only  purchase travel at our airport
ticket counters or, for a fee, through  our telephone reservation center or website. The purchase of
travel through our website is the least  expensive form of distribution and accounted for  88.8% of our
scheduled service revenue during 2011.  We  believe our  percentage of website sales is  among  the highest
in the U.S. airline industry. Further, we  are  100% ticketless, which saves  printing, postage, and
back-office processing expenses.

Small city market airports. Our business model focuses on residents of small cities  in the United
States. Typically the airports in these small cities  have lower operating costs  than those of our major
leisure  destinations. These lower costs  are  driven  by less  expensive  passenger facilities, landing  and
ground service charges. In addition to inexpensive airport  costs, many  small cities  provide for  marketing
support which results in lower marketing costs.

Ancillary product offerings

We  believe most leisure travelers are  concerned primarily with  purchasing air travel for the least

expensive price. As such, we have unbundled the  air  transportation product and  created  sources  of
revenue by charging fees for services  many U.S.  airlines historically bundled in their product  offering.
We  believe by offering a simple base product at  an attractive low fare we can stimulate  demand and
generate incremental revenue as customers pay additional amounts  for conveniences they  value. For
example, we do not offer complimentary  advance seat assignments;  however, customers who value this
product  can purchase advance seat assignments for a small  incremental cost.  We also  sell snacks and
beverages on board the aircraft so our  customers can  pay for only the items they  value. We aim to
continue increasing ancillary revenue by  further unbundling our air travel  product, and with our
automation advancements, specifically  enable third party product growth.

Our third party product offerings allow our customers the opportunity to purchase  hotels, rental
cars, show tickets, night club packages  and  other  attractions packaged with air  travel. We provide  a low
price guarantee to our customer and seek  to  maintain  the most attractive products  for our customers to
choose from.  Our third party offerings  are available to customers based  on our agreements with various
premier travel and leisure companies.  For example,  we have  contracts  with Caesars Entertainment Inc.
and MGM MIRAGE, among others,  that  allow us to provide  hotel rooms sold in  packages to our
customers. In addition, we have an exclusive  agreement with  one  rental car operator for the sale of
rental cars packaged with air travel at most of  our  leisure destinations. Pricing of attractions, shows and
tours are based on a net-pricing model. The pricing of  each  product can be adjusted  market  to  market
based on customer demand.

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Closed distribution

Since approximately 88.8% of our scheduled service revenue was purchased  directly  through our

website in 2011, we are able to establish direct relationships  with our customers by utilizing their email
addresses in our database. This information provides  us multiple cost effective opportunities to market
products and services, including at the time they purchase their  travel,  between the time they  purchase
and initiate their travel, and after they have  completed their travel. In addition, we market  products
and services to our customers during  the flight. We believe the breadth of options we can offer them
allows us to provide a ‘‘one-stop’’ shopping solution to enhance their travel  experience.

Strong financial position

We  have a strong financial position with significant cash  balances. As of December 31, 2011, we
had $319.5 million of unrestricted cash,  cash equivalents and investment securities. As of  December 31,
2011, our total debt was $146.1 million and our debt to total capitalization  ratio was 29.4%.  We also
have grown profitably with generation of  net income  in  nine consecutive years. On March 10, 2011, we
borrowed $125.0 million under a senior  secured term loan facility (‘‘Term Loan’’). We believe the Term
Loan has further strengthened our financial position and provide  us greater financial flexibility to grow
the business and weather sudden industry  disruptions or U.S. macroeconomic events.

Marketing and Distribution

Our website is our primary distribution method, which provided 88.8% of scheduled service air
transportation bookings for 2011. We also sell through our call center or  at our airport  ticket counters,
even if booked through travel agents.  This  distribution mix creates significant  cost savings for us and
enables us to continue to build loyalty  with our customers through increased interaction with  them.

We  do not sell through Expedia, Travelocity, Orbitz or any other online travel agencies nor is our

product  displayed and sold through the  global distribution systems which include Sabre, Galileo,
Worldspan and Amadeus. This distribution strategy results  in reduced expenses by avoiding the  fees
associated with the use of GDS distribution points.  This  distribution strategy  also permits us to closely
manage ancillary product offerings and pricing  while developing and maintaining a direct relationship
with our customers. The direct relationship enables us to engage continuously  in communications  with
our  customers which we believe will result in substantial benefits over  time. With our own automation
system, we have the ability to continually change our ancillary  product offerings and  pricing  points
which  allows us to experiment to find the  optimal pricing levels  for our  various offerings.  We believe
this  would be difficult and impractical  to  achieve through the  use of the  global distribution systems.

We  expect the continued improvement  of our website  and  other automation enhancements will

allow us to capitalize on our customer loyalty with additional product offerings.

Competition

The airline industry is highly competitive.  Passenger demand and fare levels  have historically been

influenced by, among other things, the general state of the economy, international events, industry
capacity  and pricing actions taken by  other airlines.  The  principal competitive factors in the airline
industry are fare pricing, customer service, routes  served, flight schedules, types of aircraft, safety
record and reputation, code-sharing relationships and frequent  flyer programs.

Our competitors include legacy airlines, LCCs, regional airlines and  new entrant airlines. Many of

these airlines are larger, have significantly greater financial resources and serve  more routes than we
do. In a  limited number of cases, following our entry into some markets, competitors have chosen  to
add service, reduce their fares or both. In a few cases,  other  airlines  have entered after we have
developed a market.

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Our small city strategy has reduced the intensity of competition  we  might  otherwise face.  As of
February 1, 2012, we are the only domestic scheduled carrier operating  out of the  Orlando Sanford
International Airport, one of two scheduled carriers operating  out of Phoenix-Mesa Gateway Airport in
Phoenix  and one of only three carriers serving the St. Petersburg-Clearwater  International Airport, but
virtually all U.S. airlines serve the nearby  major airport serving Orlando,  Phoenix and  Tampa.  In
addition, virtually all U.S. airlines serve  Las Vegas, Los  Angeles and Ft.  Lauderdale  and we could face
greater competition on our routes in  the future.

As of February 1, 2012, we face mainline competition  on only 12 of our 168 routes. We compete

with AirTran on five routes into Orlando  and  one  route  into  Tampa Bay/St. Petersburg, and with
Frontier on two routes from Des Moines (Tampa Bay/St. Petersburg and Orlando). We compete  with
Spirit on one route to Las Vegas (Phoenix-Mesa)  and  one  route to Ft. Lauderdale (Plattsburgh). We
compete with two carriers on our Las  Vegas to Oakland route (Southwest and  US Airways). We  also
compete with Alaska Airlines on one route  to  Las Vegas (Bellingham). In  addition, we compete with
smaller regional jet aircraft on our Fresno to Las Vegas  route (United Express)  and on our Medford to
Los Angeles route (Horizon Air).

Indirectly, we compete with Southwest,  US Airways,  AirTran, Delta and other carriers  that  provide

nonstop service to our leisure destinations from airports  near our small city markets. For  example, we
fly from Bellingham, Washington, which  is a two-hour  drive from  Seattle-Tacoma International Airport,
where  travelers can access nonstop service to Las Vegas, Los  Angeles,  Phoenix and San Francisco  on
various other carriers. We also face indirect competition from legacy carriers offering hub-and-spoke
connections to our markets. For example,  travelers can travel to Las  Vegas from Peoria  on United,
American or Delta, although all of these  legacy  carriers currently utilize  regional aircraft  to  access their
hubs and mainline jets to access Las Vegas. Legacy  carriers offering these  segments with  connecting
flights and use of regional aircraft tend to charge  higher and  restrictive  fares. In addition, these
alternatives to our direct flight service  have a  much longer elapsed time of travel.

We  also face indirect competition from  automobile  travel in our short-haul flights, primarily to our

Florida leisure destinations. We believe  our low cost  pricing  model,  customer service, and the
convenience of air transportation help us compete  favorably against automobile travel.

In our fixed fee operations, we compete with the aircraft of other scheduled  airlines as well as with
independent passenger charter airlines  such  as Xtra.  We also compete with  aircraft owned  or controlled
by large tour companies. The basis of competition in the  fixed  fee market  is cost,  equipment
capabilities, service and reputation.

Aircraft Fuel

Fuel is our largest operating expense. The cost of fuel  is volatile, as it is subject to many economic

and geopolitical factors we can neither control nor  predict. Significant increases  in fuel costs could
materially affect our operating results  and  profitability. We do  not  currently  use financial derivative
products to hedge our exposure to jet fuel price volatility.

In an effort to reduce our fuel costs,  we have sought to become involved at an earlier  stage in the

fuel distribution channels. In this regard,  we formed a  wholly-owned subsidiary which entered into a
limited liability company operating agreement with an affiliate of Orlando Sanford International
Airport to engage in contract fueling  transactions  for the  provision of aviation fuel to airline users at
that airport. In addition, we have invested in  fuel  storage  units and  fuel transportation facilities
involved in the fuel distribution process. These efforts could result in the creation of  additional joint
ventures to further our involvement in  the fuel distribution  process. By reason of these activities, we
could potentially incur material liabilities, including possible environmental liabilities, to which we
would not otherwise be subject.

6

People

We  believe our growth potential and  the achievement  of  our  corporate  goals are directly  linked to

our  ability to attract and retain some of the best professionals available  in the airline business.
Full-time equivalent employees at February 1,  2012 consisted of 351 pilots,  397 flight attendants,
52 airport operations personnel, 287 mechanics, 126 reservation agents, and 281 management and other
personnel. As of February 1, 2012, we employed 1,494  full-time  and 225 part-time employees, which we
consider to be 1,613 full-time equivalent  employees.

We  place great emphasis on the selection  and training of enthusiastic employees with potential to

add value to our business and who we believe fit in  with and contribute to our  business  culture. The
recruiting and training process begins with an evaluation and screening process, followed by multiple
interviews and experience verification. We provide extensive training  intended to meet  all  FAA
requirements for security, safety and  operations for  our pilots, flight attendants  and customer service
agents.

To help retain talented and highly motivated employees,  we offer competitive compensation
packages as well as affordable health  and  retirement savings options. We  offer medical, dental and
401(k) plans to full-time employees. Other  salaried benefits include paid time off,  as well as
supplemental life insurance and long-term disability.  We do not have  a defined benefit pension plan  for
any employees. We review our compensation packages on a regular basis  in  an effort to ensure that we
remain competitive and are able to hire and retain the best  people possible.

In addition to offering competitive compensation  and  benefits, we take a number  of steps to make

our  company an attractive place to work and  build a  career  such as maintaining various employee
recognition programs and consistently  communicating our vision  and  mission  statement  to  our
employees. We believe creating a great place for our people to work motivates them to treat our
customers beyond their expectations.

We  have never experienced an organized  work stoppage  or strike. We have an in-house pilot
association which we meet with on a regular basis  to  address relevant issues and  matters of concern.
The terms of our existing compensation  and benefits arrangement for our  pilots will become  amendable
in November 2013 and includes base pay scale variability  based on  operating margin  production.

In December 2010, our flight attendant employee  group voted  for representation from the

Transport Workers Union (‘‘TWU’’). We are currently in negotiations with  TWU for a  labor  agreement
and look  to maintain a mutually satisfactory arrangement consistent with the existing compensation
arrangement negotiated with the flight attendant in-house  association prior to the selection of  TWU.

Maintenance

We  have an FAA-approved maintenance program, which is administered by our maintenance
department headquartered in Las Vegas. Consistent with our core  value of  safety, all mechanics and
avionics specialists employed by us have appropriate training and experience and hold required licenses
issued by the FAA. We provide them with comprehensive  training and  maintain our  aircraft and
associated maintenance records in accordance with FAA regulations. The maintenance performed on
our  aircraft can be divided into three general categories: line maintenance, heavy maintenance, and
component and engine overhaul and  repair. Scheduled  line maintenance is generally performed by our
personnel. We contract with outside organizations to provide heavy maintenance and component and
engine overhaul and repair. We have chosen not to invest in  facilities or equipment to perform our own
heavy maintenance, engine overhaul  or component work.  Our management closely supervises all
maintenance functions performed by our  personnel and contractors employed by us, and by outside
organizations. We closely supervise the  outsourced  work  performed by  our  heavy maintenance and
engine overhaul contractors. In addition to the maintenance contractors we presently utilize, we believe

7

there are sufficient qualified alternative  providers of maintenance services that we  can use to satisfy our
ongoing maintenance needs.

Insurance

We  maintain insurance policies we believe  are of types  customary in  the industry and  as required

by the DOT and are in amounts we believe  are adequate to  protect us against material loss.  The
policies principally provide coverage for public liability, passenger liability, baggage  and cargo liability,
property damage, including coverages for  loss or damage  to our  flight equipment and workers’
compensation insurance. There is no assurance, however, that the  amount  of  insurance we carry will be
sufficient to protect us from material  loss.

Government Regulation

We  are subject to federal, state and local  laws affecting  the airline industry and to regulation by

the DOT, FAA and other governmental  agencies.

DOT. The DOT primarily regulates economic  issues affecting air  transportation such as

certification and fitness of carriers, insurance requirements, consumer protection, competitive practices
and statistical reporting. The DOT also regulates requirements for accommodation of passengers with
disabilities. The DOT has the authority to investigate and  institute proceedings to enforce its
regulations and may assess civil penalties,  suspend or  revoke operating  authority  and seek  criminal
sanctions. The DOT also has authority to restrict  or prohibit a carrier’s cessation of service to a
particular community if such cessation  would leave the community  without scheduled  airline service.

We  hold a DOT certificate of public  convenience  and  necessity authorizing us to engage  in:

(i) scheduled air transportation of passengers, property and mail within the  United States, its territories
and possessions and between the United  States  and all countries  that maintain a liberal aviation  trade
relationship with the United States (known  as ‘‘open skies’’ countries), and (ii) charter air
transportation of passengers, property  and mail on  a domestic  and international basis.

FAA. The FAA primarily regulates flight operations  and safety,  including matters  such as
airworthiness and maintenance requirements for aircraft, pilot, mechanic,  dispatcher and  flight
attendant training and certification, flight  and duty time limitations and  air traffic control. The FAA
requires each commercial airline to obtain and  hold  an FAA air carrier certificate. This certificate, in
combination with operations specifications  issued to the airline by  the  FAA, authorizes the  airline to
operate at specific airports using aircraft  certificated  by the  FAA. We have  and maintain in  effect FAA
certificates of airworthiness for all of our aircraft,  and  we hold the necessary FAA authority to fly to all
of the cities we currently serve. Like  all  U.S. certificated carriers, providing scheduled service to certain
destinations may require governmental  authorization.  The FAA  has the authority to investigate  all
matters within its purview and to modify,  suspend  or revoke our  authority  to  provide air transportation,
or to modify, suspend or revoke FAA  licenses issued  to  individual personnel,  for failure  to  comply with
FAA regulations. The FAA can assess  civil  penalties for  such failures and  institute proceedings for the
collection of monetary fines after notice and hearing. The  FAA also has authority to seek criminal
sanctions. The FAA can suspend or revoke  our authority  to  provide air transportation on an emergency
basis, without notice and hearing, if,  in  the FAA’s judgment, safety requires such action. A legal right to
an independent, expedited review of such FAA action exists.  Emergency suspensions or revocations
have been upheld with few exceptions.  The  FAA monitors  our compliance with  maintenance, flight
operations and safety regulations on  an ongoing basis,  maintains a continuous working relationship with
our  operations and maintenance management personnel, and  performs  frequent spot inspections  of our
aircraft, employees and records.

The FAA also has the authority to promulgate rules and regulations and  issue maintenance

directives and other mandatory orders relating to, among other  things, inspection, repair and

8

modification of aircraft and engines,  increased security precautions, aircraft equipment requirements,
noise abatement, mandatory removal and  replacement of aircraft parts and  components, mandatory
retirement of aircraft and operational  requirements and procedures. Such rules, regulations  and
directives are normally issued with the opportunity to comment, however,  they may  be  issued without
advance  notice or opportunity for comment if, in the  FAA’s judgment, safety requires such action.

We  believe we are operating in compliance with applicable  DOT  and FAA regulations,
interpretations and policies and we hold all necessary operating and airworthiness  authorizations,
certificates and licenses.

Security. Within the United States, civil aviation security functions, including review and approval
of the content and implementation of  air  carriers’ security programs, passenger and baggage  screening,
cargo  security measures, airport security, assessment  and distribution  of  intelligence, threat response,
and security research and development are the  responsibility of the TSA of the Department of
Homeland Security. The TSA has enforcement powers similar to DOT’s and FAA’s described above. It
also has the authority to issue regulations,  including in cases of emergency, the authority to do so
without advance notice, including issuance of a  grounding order as occurred on September 11, 2001.

Environmental. We are subject to various federal, state and local laws and regulations relating  to

the protection of the environment and  affecting matters such  as aircraft engine emissions, aircraft noise
emissions, and the discharge or disposal of materials and chemicals, which  laws  and regulations are
administered by numerous state and federal agencies. These agencies have enforcement powers  similar
to DOT’s and FAA’s described above. In addition, we may be required to conduct an environmental
review of the effects projected from  the addition of service at airports.

Federal law recognizes the right of airport  operators with special  noise problems to implement

local noise abatement procedures so  long as  those procedures do not interfere unreasonably with
interstate and foreign commerce and  the  national air transportation  system. These  restrictions can
include limiting nighttime operations,  directing specific  aircraft operational procedures during takeoff
and initial climb, and limiting the overall number of flights at an  airport. None  of the airports we serve
currently restricts the number of flights or hours of operation, although it is  possible  one  or more such
airports  may do so in the future with  or without  advance notice.

Foreign Ownership. To maintain our DOT and FAA certificates, our airline operating subsidiary
and  we (as the airline’s holding company) must qualify continuously  as a citizen  of the  United States
within the meaning of U.S. aeronautical laws  and  regulations. This means we must be under  the actual
control of U.S. citizens and we must  satisfy certain  other requirements, including that our president and
at least two-thirds of our board of directors and other managing officers must be U.S. citizens, and  that
not more than 25% of our voting stock  may  be  owned or controlled by  non-U.S.  citizens. The amount
of non-voting stock that may be owned or  controlled  by non-U.S. citizens is strictly limited as well. We
believe we are in compliance with these ownership and  control criteria.

Other Regulations. Air carriers are subject to certain provisions of  federal laws and regulations

governing communications because of their  extensive use of radio and other  communication facilities,
and are required to obtain an aeronautical radio license  from the Federal Communications Commission
(‘‘FCC’’). To the extent we are subject to FCC requirements, we will continue to comply with those
requirements.

The quality of water used for drinking and  hand-washing aboard aircraft is subject to regulation by

the Environmental Protection Agency (‘‘EPA’’). To the extent we are subject to EPA  requirements, we
will continue to comply with those requirements.

9

We  are responsible for collection and remittance of federally imposed and  federally approved taxes

and fees applicable to air transportation passengers.  We believe  we  are  in compliance with these
requirements, and we will continue to  comply with them.

Our operations may become subject to additional federal requirements in the future under  certain
circumstances. For example, our labor relations  are covered  under Title  II of the Railway Labor  Act of
1926, as amended, and are subject to the jurisdiction of the  National Mediation Board. During a period
of past fuel scarcity, air carrier access to jet fuel  was  subject to allocation regulations promulgated by
the Department of Energy. Changes to  the federal  excise tax on air transportation have been  proposed
from time to time and may result in an increased  tax  burden for airlines and their passengers.

We  are also subject to state and local laws,  regulations and ordinances at locations where  we

operate and to the rules and regulations  of various local authorities that  operate airports  we serve.
None of the airports in the small cities  in  which we operate have slot control, gate  availability or
curfews that pose meaningful limitations on our operations.  However,  some  small city airports  have
short runways that require us to operate  some flights at  less than full capacity.

International air transportation, whether  provided on a scheduled or charter  basis, is  subject to the

laws, rules and regulations of the foreign  countries to, from and  over which the  international  flights
operate. Foreign laws, rules and regulations governing air transportation are generally  similar, in
principle, to the regulatory scheme of the  United  States as described  above, although in some cases
foreign requirements are comparatively less onerous and in others,  more onerous.  We must comply
with the laws, rules and regulations of  each country  to,  from  or over  which we operate. International
flights are also subject to U.S. Customs and Border Protection, Immigration and Agriculture
requirements and the requirements of equivalent foreign governmental agencies.

Future Laws and Regulations. Congress, the DOT, the FAA, the EPA and other governmental

agencies have under consideration, and  in the future may consider  and adopt,  new laws, regulations,
interpretations and policies regarding a  wide variety  of matters  that could  affect, directly or  indirectly,
our  operations, ownership and profitability. We  cannot predict what other  matters might  be  considered
in the future by the FAA, the DOT, the EPA, other agencies  or  Congress, nor can we  judge  what
impact, if any, the implementation of any  of these proposals or changes might have  on our business.

Civil Reserve Air Fleet.

In February 2009 we received approval to become a participant in the Civil

Reserve Air Fleet (‘‘CRAF’’) Program which affords the U.S. Department of Defense the right to
charter our aircraft during national emergencies when the need  for military airlift exceeds the  capability
of available military resources. During  the Persian Gulf War of 1990-91 and on other occasions,  CRAF
carriers were required to permit the  military  to  use their aircraft in  this  manner. As a result  of  our
CRAF approval, we are eligible to bid  on  and  be  awarded peacetime airlift contracts  with the military.

Item 1A. Risk Factors

Investors should carefully consider the risks  described  below  before making  an investment  decision. Our

business, financial condition or results  of  operations could  be materially and  adversely affected  by any  of
these risks. The trading price of our common stock could decline  due to  any of these risks, and  investors
may lose all or part of their investment.

Risks Related to Allegiant

Increases in fuel prices or unavailability of fuel  would harm our business and profitability.

Fuel costs constitute a significant portion of our total  operating expenses,  representing

approximately 47.7% and 43.6% during 2011 and 2010,  respectively. Significant increases  in fuel costs
have negatively affected our operating  results in  the past and  future fuel  cost volatility could materially
affect our financial condition and results  of operations.

10

Both the cost and availability of aircraft fuel  are subject to many meteorological, economic and
political factors and events occurring  throughout the world over which  we have no control. Aircraft fuel
availability is also subject to periods of market surplus and  shortage and  is affected by demand for
heating oil, gasoline and other petroleum products. Because of the  effect of these events on the price
and availability of aircraft fuel, our ability  to  control this cost is limited and  the price and future
availability of fuel cannot be predicted  with any degree of certainty. Due to the high  percentage of our
operating costs represented by fuel, a  relatively small  increase in  the price of fuel can have a significant
negative impact on our operating costs. A fuel supply shortage  or  higher fuel prices could result in
curtailment of our service.

We  have made a business decision in recent  years  not  to  purchase  financial derivatives  to  hedge

against increases in the cost of fuel. This  decision may make our operating  results more  vulnerable to
the impact of fuel price increases.

Current  negative economic conditions may  adversely affect  travel from our small city markets  to our leisure
destinations.

The U.S. economy continues to be impacted by high unemployment and other factors which may

reduce the wealth and tighten spending  of  consumers. Leisure travel is  aligned  with discretionary
spending and it is  uncertain to what extent the  continuance of these economic conditions will affect
consumers and leisure travel in the future. These conditions could impact demand for airline travel in
our  small city markets or to our leisure  destinations.

Our reputation and financial results could be harmed in the  event of  an accident  or new regulations affecting
our MD-80 aircraft.

An accident or incident involving one  of our MD-80 aircraft, even if  fully  insured, could cause a
public perception that we are less safe or  reliable than other airlines, which would  harm our business.
Because we are smaller than most airlines, an  accident would likely adversely  affect us to a  greater
degree than a larger, more established airline.

Additionally, our current dependence  on the  MD-80  aircraft and  engine type for the majority of

our  flights (as of February 1, 2012, our  operating  aircraft consisted of 56  MD-80  aircraft and one
Boeing 757-200 aircraft) makes us particularly vulnerable to any  problems  that  might be associated
with, or aging aircraft requirements affecting, this aircraft type or  these engines.  Our business would  be
significantly harmed if a mechanical problem with the  MD-80 series aircraft or the Pratt &  Whitney
JT8D-200 series engine were discovered causing  our aircraft  to  be  grounded while  any such problem  is
being corrected, assuming it could be corrected at  all.  The Federal Aviation Administration (‘‘FAA’’)
could also suspend or restrict the use  of our aircraft in the event of any actual  or perceived mechanical
problems, whether involving our aircraft  or another U.S. or foreign airline’s aircraft, while it conducts
its  own investigation. Our business would  also  be  significantly harmed if  the  public  avoids flying our
aircraft due to an adverse perception of  the MD-80 series aircraft or the Pratt & Whitney JT8D-200
series engine because of safety concerns  or other problems, whether real  or perceived, or  in the event
of an accident involving an MD-80 aircraft.

Covenants in our senior secured term loan  facility  could limit  how we  conduct our business, which could
affect our long-term growth potential.

As of December 31, 2011, we owed $123.5 million  under a senior secured  term loan facility (the

‘‘Term Loan’’). The Term Loan contains restrictive covenants that, among  other things,  limit:

(cid:127) Capital expenditures

(cid:127) Incurrence of future indebtedness

11

(cid:127) Mergers and acquisitions

(cid:127) Certain investments

As a result of these restrictive covenants, we  may be limited  in how we conduct business, and we
may be unable to raise additional debt  or  equity  financing to operate during difficult times or to take
advantage of new business opportunities.

We may  not be able to successfully implement our planned service  to Hawaii.

We  have announced our intention to begin to serve Hawaii in the  second half of  2012. Before

beginning to serve Hawaii, we will need  to obtain regulatory approval for extended  over water
operations. There is no assurance that  we will be able to secure such authority in order to allow us to
begin service when planned or at all.

Although we plan to serve Hawaii from small city markets which  do not currently  have direct
service to Hawaii, there is intense competition on routes to Hawaii from larger airports. There is no
assurance we will be able to achieve  acceptable  levels of market acceptance  for these long-haul flights
from the small city markets we decide  to  serve on these routes. Further, as  these long-haul flights will
require more fuel than our shorter-haul routes, the risk of fuel price  increases is exacerbated by this
new service. As a result of these factors, there is no assurance  we will be able to achieve the desired
level  of  profitability from our planned  service to Hawaii.

We rely heavily on automated systems to  operate our business  and  any failure of these systems could harm our
business.

We  depend on automated systems to operate our business, including  our  computerized airline
reservation system, our telecommunication  systems, our website  and other  automated systems.  Our
continuing work on enhancing the capabilities of our automation  systems  and  the migration of data to
a new platform could increase the risk of automation  failures during the  process.  Any  failure by us to
handle our automation needs could negatively affect  our internet sales (on which we  rely heavily)  and
customer service and result in increased  costs.

Our website and reservation system must be able to accommodate  a  high volume of traffic  and
deliver important flight information. Our automated systems cannot be completely protected against
events that are beyond our control, such as natural disasters, telecommunications failures or  computer
viruses. Although we have implemented  security  measures  and have in place  disaster recovery plans, we
cannot assure investors these measures  are  adequate to prevent disruptions. Substantial or  repeated
website, reservations system or telecommunication systems failures could  reduce the attractiveness of
our  services. Any disruption in these systems could  result in the  loss of important data, loss of revenue,
increase our expenses and generally harm  our business.

In the processing of our customer transactions, we receive and store  credit card and  other
identifiable personal data. This data  is increasingly subject  to  legislation  and regulation typically
intended to protect the privacy of personal data that is collected, processed and transmitted. Further,
we rely on consumer confidence in the security of our systems, including our website  on which we sell
almost 90% of our tickets. We could be adversely affected if  we  fail to comply  with existing  rules or
practices or if legislation or regulations  are  expanded  to  require  changes in  our  business  practices  in
ways that negatively affect our business, financial  condition  or results  of operations.  As privacy and
data protection become more sensitive  issues, we may also become  exposed to potential liability. These
and other privacy developments are difficult  to  anticipate and could  adversely affect our business,
financial condition and results of operations.

12

Our maintenance costs will increase as our  fleet ages.

Our MD-80 aircraft range from 16 to 26  years  old, with an  average age  of 22.3 years as of

February 1, 2012. In general, the cost to maintain aircraft increases  as they  age and exceeds the cost  to
maintain new aircraft. FAA regulations require  additional and enhanced  maintenance  inspections for
older aircraft. These regulations include  Aging  Aircraft Airworthiness Directives,  which typically
increase as an aircraft ages and vary  by aircraft or engine type depending  on the  unique  characteristics
of each aircraft and/or engine.

In addition, we may be required to comply with any  future law changes,  regulations  or

airworthiness directives. We cannot assure  you our maintenance costs will not exceed our expectations.

We  believe our aircraft are and will continue to be mechanically reliable. We cannot assure our
aircraft will continue to be sufficiently  reliable over longer  periods of  time. Furthermore, given  the age
of our fleet, any public perception that  our  aircraft are less than  completely reliable could have an
adverse effect on our bookings and profitability.

Increased labor costs could result in the  long-term from unionization  and labor-related disruptions.

Labor costs constitute a significant percentage of  our  total  operating costs. In general,  unionization

has increased costs in the airline industry. In  December 2010, our  flight attendant employee  group
voted for representation from the Transport Workers Union (‘‘TWU’’). We are currently in negotiations
with TWU for a labor agreement which  could result in increased labor costs in the long-term.

Our pilot employee group is represented by an in-house association  to  negotiate matters  of

concern with us. Although we have negotiated a  mutually acceptable arrangement  with our pilot group,
our  costs could be adversely affected  by  the cumulative results  of discussions with  pilots in  the future.

Unionization of any employee groups  could result  in demands that  may  increase our operating
expenses and adversely affect our profitability. If  employee groups elect to  unionize in the  future and if
we are unable to reach agreement with any  unionized employee group with respect to the  terms of
labor agreements,  we may be subject to work interruptions or stoppages which could adversely affect
our  ability to conduct business.

Our business is heavily dependent on the  attractiveness of our  leisure  destinations  and  a reduction in demand
for  air travel to these markets could harm our business.

A substantial proportion of our scheduled flights have Las Vegas, Orlando, Phoenix, Tampa/
St. Petersburg, Los Angeles, Ft. Lauderdale or Oakland  (the  San Francisco Bay Area)  as either their
destination or origin. Our business could be harmed  by any  circumstances  causing a reduction in
demand for air transportation to one  or  more of these markets, such as adverse changes in local
economic conditions, negative public perception  of  the particular  city, significant  price increases, or  the
impact of future terrorist attacks.

We rely on third parties to provide us with  facilities and services that are integral to our business.

We  have entered into agreements with third-party contractors to provide certain facilities and
services required for our operations, such as aircraft maintenance,  ground handling, flight dispatch,
baggage services and ticket counter space. One of these agreements  with third party contractors  include
station operation services at McCarran International Airport in  Las Vegas,  our largest served leisure
destination. Our reliance on others to  provide essential services on our behalf also gives us less control
over costs and the efficiency, timeliness and quality of contract services.

13

Our business could be harmed if we lose the  services of our key personnel.

Our business depends upon the efforts of our  chief executive officer, Maurice J. Gallagher, Jr., our

president, Andrew C. Levy, and a small  number  of  management and operating  personnel. We  do not
currently maintain key-man life insurance on Mr.  Gallagher  or Mr. Levy. We may have difficulty
replacing management or other key personnel  who leave and, therefore, the  loss of the  services of any
of these  individuals could harm our business.

Risks Associated with the Airline and  Travel  Industry

The airline industry is highly competitive  and future  competition in our small  city  markets could harm  our
business.

The airline industry is highly competitive.  The small  cities we  serve  on a scheduled basis  have
traditionally attracted considerably less attention  from our potential competitors than larger  markets,
and in most of our markets, we are the  only provider of nonstop service to our leisure  destinations. It
is possible other airlines will begin to provide  nonstop services  to  and  from these  markets  or otherwise
target these markets. An increase in the amount of direct or  indirect competition could harm our
business.

A future act of terrorism, the threat of  such  acts or escalation of  U.S.  military involvement  overseas  could
adversely affect our industry.

Even if not directed at the airline industry, a  future act of  terrorism, the threat of such  acts or
escalation of U.S. military involvement overseas  could  have an adverse effect  on the  airline industry.  In
the event of a terrorist attack, the industry would  likely experience significantly reduced demand  for
travel services. These actions, or consequences resulting  from these  actions, would  likely harm our
business and the airline and travel industry.

Changes in government laws and regulations  imposing additional requirements and restrictions on our
operations could increase our operating  costs.

Airlines are subject to extensive regulatory and legal compliance requirements,  both  domestically
and internationally, that involve significant costs.  In the  last several years, the FAA has issued  a number
of directives and other regulations relating to the maintenance and operation  of  aircraft that have
required us to make significant expenditures. FAA  requirements  cover, among other things, retirement
of older  aircraft, security measures, collision  avoidance systems, airborne windshear  avoidance systems,
noise abatement, weight and payload limits, assumed  average passenger weight,  and increased
inspection and maintenance procedures  to be conducted on  aging aircraft. The future cost of complying
with these and other laws, rules and  regulations, including new federal legislative and  DOT  regulatory
requirements in the consumer-protection area, cannot be predicted and could significantly increase  our
costs of doing business.

In January 2011, the FAA adopted new  regulations applying to aging aircraft. These  rules obligate
aircraft design approval holders (typically the  aircraft manufacturer or its successor) to establish a  limit
of validity (‘‘LOV’’) of the  engineering data that supports  the aircraft’s structural maintenance program,
demonstrate that widespread fatigue  damage will  not occur in aircraft  of that type prior  to  reaching
LOV, and establish or revise airworthiness  limitations applicable to that aircraft type to include LOV.
According to the FAA, establishment  of  LOVs is necessary  because  structural fatigue characteristics of
airplanes are understood only up to the  point where analyses and testing of the structure are valid.
Once an LOV has been established, commercial operation of the aircraft  beyond  that  value will be
prohibited, unless an extended LOV  has  been  obtained  for the aircraft  and  incorporated into the
operator’s maintenance program. The  operator  or any other person,  such as  the aircraft  manufacturer,
would be eligible to apply for an extended LOV. It is not  currently possible to predict  the LOV-based

14

life limitations that will apply to our aircraft, nor is it  possible to predict the  future cost of our
complying with aging aircraft requirements and/or replacing any aircraft that must be retired. The  LOV
is required to be incorporated into our  maintenance program for MD-80 series  aircraft by July 2013.
As of February 1, 2012, the average number of cycles on our fleet was  approximately 33,000  and the
highest number of cycles on any of our  aircraft was approximately 48,000. We historically operate
approximately 1,000 cycles per aircraft  per  year. While  we  expect the LOV to be based  on number of
cycles flown, our MD-80 aircraft have  low  number of  cycles, and we understand Boeing is working on
this  issue, we cannot be sure of how  the LOV will  impact  us until there has been a  formal  FAA
approval of the manufacturer suggested  limit.  In  the case of  our B757-series aircraft, the similar
compliance deadline is January 2016.

On December 21, 2011, in response  to federal legislation requiring that the FAA adopt updated

regulations regarding flight crewmember  duty  and  rest  requirements, the  FAA published new
regulations on that topic. Previously  proposed regulations, taking into account  current scientific
knowledge and understanding of fatigue factors,  rest  requirements and other relevant data, drew
thousands of pages of comment from interested parties, which  the FAA was  obligated  to  consider
before issuing the  new regulations. We are studying the new rules and analyzing how  they will affect
our  operating both practically and financially. We  are not yet able to draw conclusions, except to state
that based on the previous proposal, additional cost will result. The  new  regulations will take  effect on
January 4, 2014.

In April 2011, the DOT adopted revisions and expansions to a variety  of  its  consumer-protection

regulations. Among other changes, the new rules (which became  effective on  or before  January 26,
2012) substantially reduce the flexibility concerning airline  advertising  and  sales practices,  including on
websites. These new regulations, and  further DOT rulemaking activity, may curtail our ability to
advertise, price and sell our services  in the  particular manner  we  have developed and  found most
advantageous, forcing a more homogenized industry approach  to  advertising  and sales. We believe  our
revenues could be adversely impacted  by  these developments. Although we are taking  steps  to  seek to
minimize the extent of the adverse effects,  we cannot  assure investors  we will be successful in this
regard in  the long-term. In addition, we  and other airlines have  challenged  the legality of these new
DOT rules in the United States Court of Appeals in Washington, D.C., and are actively prosecuting  our
case. Even if our legal challenge is successful, however, we  will be required to operate under the new
rules until the rules are overturned (if  ever) and we will have  incurred  significant costs  in the process.
We  could be subject to fines or other  enforcement actions if  the DOT believes we are not in
compliance with these rules. Even if  our  practices are upheld to be in  compliance with  the DOT rules,
we could incur substantial costs defending our practices.

Legislation to address climate change  issues has been introduced  in the  U.S. Congress, including  a
proposal to require transportation fuel  producers and importers to acquire market-based allowances to
offset the emissions resulting from combustion of their fuels. We  cannot  predict if this  or any  similar
legislation will pass the Congress or, if  passed  and enacted into law, how  it would apply to the airline
industry. In addition, the Administrator  of the  Environmental  Protection  Agency  (EPA) has concluded
that current and projected concentrations of greenhouse gases in  the atmosphere  threaten public health
and welfare. Although legal challenges  and additional  legislative  proposals are expected, the finding
could ultimately result in strict regulation  of commercial  aircraft emissions, as  has taken effect for
operations to, from and within the European  Union under  EU legisltation.  These developments and
any additional legislation or regulations  addressing climate  change are likely to increase  our costs of
doing business in the future and the increases  could be material.

15

In respect of aging aircraft, crewmember  duty and  rest,  consumer protection, climate  change,

taxation and other matters affecting the airline industry, whether the source  of new requirements is
legislative or regulatory, increased costs  will adversely affect our profitability if we are unable  to  pass
the costs on to our customers.

Airlines are often affected by factors beyond their control, including  air traffic  congestion, weather conditions,
increased security measures and the outbreak  of  disease, any of which could harm  our  operating results  and
financial condition.

Like other airlines, we are subject to delays caused by factors beyond our control, including air
traffic congestion at airports and en route,  adverse weather conditions, increased security  measures and
the outbreak of disease. Delays frustrate  passengers and increase costs, which in  turn  could  affect
profitability. During periods of fog, snow, rain, storms or  other adverse weather conditions, flights may
be cancelled or significantly delayed. Cancellations  or delays  due to weather conditions, traffic  control
problems and breaches in security could  harm our operating  results and  financial condition. An
outbreak of a disease that affects travel  behavior, such  as severe acute respiratory  syndrome (SARS)  or
H1N1 virus (swine flu), could have a material adverse impact on  the airline industry. Any general
reduction in airline passenger traffic  as a  result  of an outbreak of disease or other travel advisories
could dampen demand for our services even if  not applicable  to  our markets.  Resulting decreases in
passenger volume would harm our load factors, could increase  our cost per  passenger and adversely
affect our profitability.

Risks Related to Our Stock Price

The market price of our common stock may  be volatile,  which could  cause the value  of an investment in our
stock to decline.

The market price of our common stock may fluctuate substantially  due to  a variety  of factors,

many  of which are beyond our control,  including:

(cid:127) fuel price volatility, and the effect of economic and  geopolitical factors and worldwide  oil supply

consumption on fuel availability

(cid:127) announcements concerning our competitors, the airline  industry  or the economy in general

(cid:127) strategic actions by us or our competitors, such as acquisitions or  restructurings

(cid:127) media reports and publications about the safety of our aircraft or  the aircraft  type we operate

(cid:127) new regulatory pronouncements and  changes in  regulatory guidelines

(cid:127) announcements concerning our business  strategy

(cid:127) general and industry-specific economic conditions

(cid:127) changes in financial estimates or recommendations by securities analysts

(cid:127) sales of our common stock or other actions by investors with significant shareholdings

(cid:127) general market conditions

The stock markets in general have experienced substantial volatility that has often been unrelated

to the operating performance of particular  companies. These  types of broad market fluctuations may
adversely affect the trading price of our common stock.

In the past, stockholders have sometimes  instituted  securities class action litigation against
companies following periods of volatility  in the  market  price of their securities. Any similar litigation

16

against us could result in substantial costs, divert management’s attention and resources, and harm our
business or results of operations.

Other  companies may have difficulty acquiring us,  even if  doing so  would benefit our stockholders,  due  to
provisions under our corporate charter,  bylaws and  option plans, as  well as Nevada law.

Provisions in our articles of incorporation,  our  bylaws, and  under  Nevada law could make it more

difficult for other companies to acquire us, even if  doing so would  benefit our stockholders. Our
articles of incorporation and bylaws contain the  following  provisions,  among others,  which may inhibit
an acquisition of our company by a third  party:

(cid:127) advance notification procedures for matters to be brought before stockholder meetings

(cid:127) a limitation on who may call stockholder meetings

(cid:127) the ability of our board of directors to issue up to 5,000,000 shares of preferred  stock  without a

stockholder vote

We  are also subject to provisions of Nevada law that  prohibit us  from engaging in any business

combination with any ‘‘interested stockholder,’’ meaning generally that a stockholder who  beneficially
owns more than 10% of our stock cannot acquire  us for  a period  of  time  after the date  this  person
became an interested stockholder, unless  various conditions are met, such as approval  of the
transaction by our board of directors.

Under U.S. laws and the regulations  of the DOT, U.S.  citizens must  effectively  control  us. As a
result, our president and at least two-thirds of our board of directors must be U.S.  citizens and not
more than 25% of our voting stock may  be owned by  non-U.S. citizens (although  subject to DOT
approval, the percent of foreign economic  ownership may be as  high as 49%). Any of these restrictions
could have the effect of delaying or preventing a change  in control.

Our corporate charter and bylaws include  provisions  limiting voting by non-U.S.  citizens.

To comply with restrictions imposed by federal law on  foreign ownership of U.S. airlines,  our
articles of incorporation and bylaws restrict voting of shares  of our capital stock by non-U.S. citizens.
The restrictions imposed by federal law currently require no more than 25% of our stock be voted,
directly or indirectly, by persons who  are  not  U.S. citizens, and  that our president and  at least
two-thirds of the members of our board of  directors be U.S. citizens.  Our bylaws  provide no  shares of
our  capital stock may be voted by or  at  the direction of non-U.S. citizens unless such  shares are
registered on a separate stock record, which  we refer  to  as the foreign  stock  record. Our  bylaws further
provide no shares of our capital stock will be registered on  the foreign stock record  if the  amount  so
registered would exceed the foreign ownership  restrictions imposed by federal  law.  Registration on  the
foreign stock record is made in chronological order based on the  date we receive a  written  request  for
registration. Non-U.S. citizens will be able  to  own and vote shares of our  common stock only if the
combined ownership by all non-U.S.  citizens does not violate these requirements.

The value of our common stock may be negatively affected  by additional issuances of common stock  or
preferred stock by us and general market factors.

Future issuances or sales of our common stock or  convertible preferred  stock  by  us will  likely be
dilutive to our existing common stockholders. Future issuances or  sales  of  common or preferred stock
by us, or the availability of such stock  for future issue  or sale, could have a negative  impact  on the
price of our common stock prevailing from time to time. Sales of substantial  amounts of our common
stock in the public or private market, a  perception  in the market that  such sales  could  occur, or  the
issuance of securities exercisable or convertible into our common  stock,  could  also adversely  affect the
prevailing price of our common stock.

17

Substantial sales of our common stock could cause  our  stock price to fall.

If our existing stockholders sell a large number  of shares  of  our common stock or the public

market perceives existing stockholders  might sell shares of common stock, the market price  of  our
common stock could decline significantly.  All  of  our outstanding shares  are either  freely  tradable,
without restriction, in the public market  or eligible for sale  in the  public  market at various times,
subject, in some cases, to volume limitations under  Rule 144 of the Securities Act of 1933,  as amended.

We  cannot predict whether future sales of our  common  stock or the availability of our common
stock for sale will adversely affect the  market  price for  our  common stock or our ability to raise  capital
by offering equity securities.

Item 1B. Unresolved Staff Comments

Not Applicable.

Item 2. Properties

Aircraft

As of December 31, 2011, our total fleet consisted of 56 MD-80 aircraft, and one Boeing 757-200,
currently in revenue service. In addition, we owned  three other MD-80 aircraft and  three other Boeing
757-200  aircraft at December 31, 2011,  which we expect  to  place into revenue service in the  future. The
following table summarizes our total  aircraft  fleet  as of December 31, 2011:

Aircraft Type

Owned(1)

Leased(2)

Total

Seating Capacity
(per aircraft)

Average Age in
Years

MD-88/82/83(3) . . . . . . . . . . . . . . . . . . . . .
MD-87 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B757-200 . . . . . . . . . . . . . . . . . . . . . . . . . .

Total aircraft in service . . . . . . . . . . . . . . . .

MD-88/82/83 . . . . . . . . . . . . . . . . . . . . . . . .
B757-200(4) . . . . . . . . . . . . . . . . . . . . . . . .

Total aircraft not in service . . . . . . . . . . . . .

52
2
1

55

3
3

6

Total Aircraft . . . . . . . . . . . . . . . . . . . . . . .

61

2
—
—

2

—
—

—

2

54
2
1

57

3
3

6

63

150/166
130
217

150
217

22.0
22.7
19.7

21.5

24.0
18.7

(1) All of our owned aircraft are encumbered. Refer to ‘‘Item 8—Financial Statements and

Supplementary Data—Notes to Consolidated Financial Statements—Note 5—Long-Term Debt’’ for
discussion of our notes payable and senior secured  term loan facility.

(2) In December 2011, we exercised purchase options on two leased MD-80 aircraft and  took

ownership of the aircraft in January 2012. Upon taking  ownership  of these two  aircraft in  January
2012, we no longer have any aircraft  under  operating leases.

(3) During the third quarter of 2011,  our first MD-80  aircraft from our  seat reconfiguration program
entered into revenue service. Under this program, we will reconfigure  all our  MD-80 aircraft,
excluding our two  MD-87 aircraft, from 150 seats to 166  seats. As  of  December 31, 2011, 45  of  our
52 owned MD-80 aircraft in service have 150 seats and seven aircraft have  166 seats. Refer  to
‘‘Item 7—Management’s Discussion and Analysis of Financial Condition and Results of
Operations’’ for a discussion of our seat reconfiguration program.

18

(4) As of December 31, 2011, we have  three owned Boeing 757-200  aircraft leased out  to  third  parties

on a short-term basis. The expected return dates  of  the leased out aircraft, under their  respective
leases, are through the third quarter  of 2012.

Ground Facilities

We  lease facilities at each of our leisure destinations and several of the other airports we  serve.
Our leases for our terminal passenger  services facilities, which include ticket counter and gate space,
and operations support areas, generally have  terms of less than two years in duration and  can generally
be terminated with a 30 to 60 day notice. We  have also entered into use agreements at each  of  the
airports  we serve that provide for non-exclusive use  of runways, taxiways and other facilities. Landing
fees under these agreements are based on  the number of landings and weight of the aircraft.

We  have operational bases at airports  at each of the major  leisure destinations  we serve and
additionally at Bellingham, Washington.  In January  2012, we  announced the establishment of an
operational base at Oakland International  Airport with seven new routes to serve  the San  Francisco
Bay Area starting in April 2012.

We  use leased facilities at our operational bases  to  perform line maintenance, overnight parking of

aircraft, and other operations support.  We lease additional space in cargo areas at the McCarran
International Airport and Orlando Sanford International Airport for our  primary line maintenance
operations. We also lease additional warehouse  space in Las  Vegas  for aircraft parts and supplies
warehouse. The following details the airport locations we utilize  as operational  bases:

Airport

Location

McCarran International Airport . . . . . . . . . . . . . . . . . . . . Las Vegas, Nevada
Orlando Sanford International Airport . . . . . . . . . . . . . . . Orlando, Florida
Phoenix-Mesa Gateway Airport . . . . . . . . . . . . . . . . . . . . Mesa, Arizona
Los Angeles International Airport . . . . . . . . . . . . . . . . . . Los Angeles, California
St. Petersburg-Clearwater International Airport
St. Petersburg, Florida
Ft.  Lauderdale-Hollywood International  Airport . . . . . . . . Ft. Lauderdale, Florida
Bellingham International Airport . . . . . . . . . . . . . . . . . . . Bellingham, Washington
Tunica Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tunica, Mississippi
Laughlin Bullhead International Airport . . . . . . . . . . . . . . Bullhead City, Arizona
Wendover Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wendover, Nevada

. . . . . . . .

The Bellingham International Airport is  continuing an expansion project  which began in  2010 and

we believe will allow for sufficient gate space for  long-term growth. We believe we  have sufficient
access to gate space for current and  presently  contemplated  future operations at all other airports we
serve.

Our primary corporate offices are located  in Las Vegas, where we  lease approximately 65,000
square  feet of space under a lease that  expires in April 2019. We also lease approximately 10,000
square  feet of office space in a building adjacent  to  our corporate offices which  is utilized for training
and other corporate purposes. In addition to base rent, we are also responsible for our share  of
common area maintenance charges. In  both  leases, the landlord is  a limited liability company in which
certain of our directors own significant  interests as non-controlling  members.

Item 3. Legal Proceedings

We  are subject to certain legal and administrative actions  we consider  routine  to  our  business
activities. We believe the ultimate outcome of any pending legal  or  administrative matters will not have
a material adverse effect on our financial  position, liquidity  or results of operations.

Item 4. Mine Safety Disclosures

Not applicable.

19

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters, and  Issuer Purchases

PART II

of Equity Securities

Market for our common stock

Our common stock is quoted on the  Nasdaq  Global Select Market. On  February 1, 2012, the last
sale price of our common stock was $56.27 per share. The  following  table  sets forth the  range of high
and low sale prices for our common  stock for the periods indicated.

Period

2011

1st Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3rd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4th Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

1st Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3rd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4th Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High

Low

$52.35
$50.29
$49.93
$55.36

$59.04
$58.12
$46.37
$52.95

$39.21
$38.95
$40.31
$45.25

$47.17
$42.04
$37.05
$38.12

As of February 1, 2012, there were approximately 208 holders  of  record  of our common stock. We

believe that a substantially larger number of beneficial  owners hold shares of our common stock in
depository or nominee form.

Securities Authorized for Issuance under Equity  Compensation Plans

The following table provides information regarding options, warrants and other rights to acquire

equity securities under our equity compensation  plans as of December 31, 2011:

Number of
Securities to be
Issued upon
Exercise of
Outstanding
Options,
Warrants and
Rights(a)

Weighted-Average
Exercise Price of
Outstanding
Options, Warrants
and Rights

Number of
Securities
Remaining
Available  for
Future
Issuance under
Equity
Compensation
Plans(b)

Equity compensation plans approved by  security

holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

493,433

$34.34

1,499,557

Equity compensation plans not approved by security

holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

None
493,433

N/A
$34.34

None
1,499,557

(a) The shares shown as being issuable  under equity compensation plans approved by our security
holders  excludes restricted stock awards as these shares are deemed to have been  issued. In
addition  to the above, there were 107,223 shares of nonvested restricted stock  as of December 31,
2011.

(b) The shares shown as remaining available  for  future issuance under equity compensation plans is

reduced for outstanding cash-settled  stock appreciation rights (‘‘SARs’’). Although, these
outstanding cash-settled SARs will not  result in the  issuance  of  shares, the number  of  outstanding
cash-settled SARs reduce the number of shares available for  other awards.

20

Dividend Policy

We  did not declare or pay any dividends during 2011.  In  second quarter 2010, we  declared and

paid a one-time cash dividend of $0.75  per  share on our  outstanding common  stock.  Our Term  Loan
limits the amount of restricted payments, including cash dividends, that  may be paid. As of
December 31, 2011, the limitation is  not  material  based on the amount of cash dividends we  have
previously paid. Future payments of cash dividends, if any, will depend on our financial condition,
results of operations, cash from operations,  business conditions, capital requirements,  debt covenants
and other factors deemed relevant to  our  Board  of Directors.

Our Repurchases of Equity Securities

The following table reflects our repurchases of  our  common  stock during the fourth quarter of
2011. All stock repurchases during this period were made from employees  who received restricted stock
grants. All stock repurchases were made  at the election of each employee pursuant to an offer to
repurchase by us. In each case, the shares repurchased  constituted  the portion of vested shares
necessary to satisfy withholding tax requirements.

ISSUER PURCHASES OF EQUITY SECURITIES

Period

Total Number
of Shares
Purchased

Average Price
Paid per Share

Total Number of
Shares Purchased as
Part of Publicly
Announced Plans or
Programs

October 2011 . . . . . . . . . . . . . . . . . . . .
November 2011 . . . . . . . . . . . . . . . . . .
December 2011 . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . .

2,462
None
None
2,462

$49.61
N/A
N/A
$49.61

None
None
None
None

Approximate
Dollar
Value of Shares
that
May Yet be
Purchased
Under the
Plans or
Programs(1)

$44,933,570
$44,933,570
$44,933,570
$44,933,570

(1) Represents the remaining dollar value of open market purchases  of our common stock which has

been authorized by our Board of Directors under a share repurchase program.

During  the first three quarters of 2011, we repurchased 34,323 shares through open  market

purchases at an average cost of $43.49  per share for  a total expenditure of $1.5 million. No share
repurchases were made under the program during the fourth quarter 2011.

21

Stock Price Performance Graph

The following graph compares the cumulative total  stockholder return  on our common stock  with

the cumulative total return on the Nasdaq  Composite Index  and the AMEX  Airline Index for the
period beginning on December 31, 2006 and ending on the  last day of  2011. The graph  assumes an
investment of $100 in our stock and the  two indices,  respectively,  on December 31, 2006,  and further
assumes the reinvestment of all dividends.  Stock price performance, presented for the period from
December 31, 2006 to December 31, 2011,  is not necessarily indicative of future results.

ALGT

Nasdaq Composite Index

AMEX Airline Index

300

200

100

0

31-Dec-2006

31-Dec-2007

31-Dec-2008

31-Dec-2009

31-Dec-2010

1MAY201217321493
31-Dec-2011

12/31/06

12/31/07

12/31/08

12/31/09

12/31/10

12/31/11

ALGT . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nasdaq Composite Index . . . . . . . . . . . . .
AMEX Airline Index . . . . . . . . . . . . . . . .

$100.00
$100.00
$100.00

$114.13
$109.81
$ 58.84

$172.48
$ 65.29
$ 41.62

$167.51
$ 93.95
$ 57.99

$179.02
$109.84
$ 80.67

$193.58
$107.86
$ 55.65

The stock price performance graph shall  not be deemed incorporated  by reference by any  general

statement incorporating by reference this  annual report  on Form 10-K into any  filing under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except  to  the extent that we
specifically incorporate this information  by reference, and shall not otherwise be deemed filed  under
such Acts.

22

Item 6. Selected Financial Data

The following financial information for  each of the five years ended  December 31, 2011, has  been
derived from our consolidated financial statements.  You should read the selected consolidated financial
data set forth below along with ‘‘Management’s Discussion and Analysis of Financial Condition  and
Results of Operations’’ and our consolidated financial statements  and  related notes. Certain
presentation changes and reclassifications have  been  made  to prior  year consolidated  financial
information to conform to 2011 classifications.

For the year ended December 31,

2011

2010

2009

2008

2007

FINANCIAL DATA:
Total operating revenue . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . .

$ 779,117
693,673

$663,641
558,985

$557,940
435,687

$ 504,012
448,164

$360,573
316,513

Operating income . . . . . . . . . . . . . . . . .
Total other (income) expense . . . . . . . . .
Income before income taxes . . . . . . . . .

85,444
5,930
79,514

104,656
1,324
103,332

122,253
1,689
120,564

55,848
596
55,252

44,060
(6,645)
50,705

Net income . . . . . . . . . . . . . . . . . . . . . .

$ 49,398

$ 65,702

$ 76,331

$ 35,407

$ 31,509

Earnings per share to common

stockholers(1):
Basic . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends per share . . . . . . . . . . . .
Cash and cash equivalents . . . . . . . . . . .
Investment securities . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . .
Long-term debt (including capital leases)
Stockholder’s equity . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . .
Operating margin % . . . . . . . . . . . . . . .
Cash provided by (used in):

$
$
— $

1.74
1.72

$
$
— $

$
$
— $

2.59
2.57

$
$
$
$ 150,740
168,786
706,743
146,069
351,504
$ 85,444

3.36
3.32
0.75
$113,293
37,000
501,266
28,136
297,735
$104,656

3.81
3.76

$
$
$
$ 90,239
141,231
499,639
45,807
292,023
$122,253

$ 97,153
77,635
423,976
64,725
233,921
$ 55,848

1.56
1.53
—
$144,269
27,110
405,425
72,146
210,331
$ 44,060

11.0%

15.8%

21.9%

11.1%

12.2%

Operating activities . . . . . . . . . . . . . .
Investing activities . . . . . . . . . . . . . . .
Financing activities . . . . . . . . . . . . . .

$ 129,911
(208,223)
115,759

$ 97,956
6,782
(81,684)

$131,674
(97,213)
(41,375)

$ 71,632
(100,505)
(18,243)

$ 73,947
(68,927)
8,976

(1) The Company’s unvested restricted stock awards are  considered participating securities as they

receive non-forfeitable rights to cash dividends at the same rate as common  stock. The Basic  and
Diluted earnings per share for the periods  presented reflect  the  two-class  method mandated  by
accounting guidance for the calculation of  earnings per share.  The two-class  method adjusts both
the net income and shares used in the calculation. Application  of  the two-class method  did not
have  a significant impact on the Basic and Diluted earnings per share for the periods presented.

23

OPERATING DATA:
Total system statistics:
Passengers . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) .
Available seat miles (ASMs)  (thousands) . . . .
Load factor . . . . . . . . . . . . . . . . . . . . . . . .
Operating revenue  per  ASM  (RASM)*  (cents)
Operating expense per ASM (CASM)  (cents) .
Fuel expense per  ASM  (cents) . . . . . . . . . . .
Operating CASM, excluding fuel  (cents) . . . . .
Operating expense per passenger . . . . . . . . . .
Fuel expense per  passenger
. . . . . . . . . . . . .
Operating expense  per  passenger, excluding

fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Departures
. . . . . . . . . . . . . . . . . . . . . . . .
Block hours . . . . . . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . .
Average number of operating  aircraft  during

period . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  aircraft in  service end of  period . . . . . . .
Average departures per  aircraft  per  day . . . . .
Average block hours per aircraft per  day . . . .
Full-time  equivalent employees  at end  of

period . . . . . . . . . . . . . . . . . . . . . . . . . .
Fuel gallons consumed  (thousands) . . . . . . . .
Average fuel cost per  gallon . . . . . . . . . . . . .
Scheduled service  statistics:
Passengers . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) .
Available seat  miles (ASMs)  (thousands) . . . .
Load  factor . . . . . . . . . . . . . . . . . . . . . . . .
Departures
. . . . . . . . . . . . . . . . . . . . . . . .
Average passengers  per  departure . . . . . . . . .
Block hours . . . . . . . . . . . . . . . . . . . . . . . .
Yield  (cents) . . . . . . . . . . . . . . . . . . . . . . .
Scheduled service revenue  per  ASM  (PRASM)
(cents) . . . . . . . . . . . . . . . . . . . . . . . . . .
Total  ancillary  revenue  per  ASM* (cents) . . . .
Total  scheduled service revenue  per ASM

(TRASM)* (cents) . . . . . . . . . . . . . . . . . .
Average fare—scheduled  service . . . . . . . . . .
Average fare—ancillary  air-related charges . . .
Average fare—ancillary  third party  products . .
Average fare—total . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . .
Fuel gallons consumed (thousands) . . . . . . . .
Average fuel cost per  gallon . . . . . . . . . . . . .
Percent of sales through website during  period

For the year ended December 31,

2011

2010

2009

2008

2007

6,175,808
5,640,577
6,364,243

5,903,184
5,466,237
6,246,544

5,328,436
4,762,410
5,449,363

4,298,748
3,863,497
4,442,463

3,264,506
3,140,927
3,865,337

$
$

$

$
$

$

88.6%
12.24
10.90
5.20
5.70
112.32
53.54

58.78
49,360
113,691
858

52.2
57
2.6
6.0

87.5%
10.62
8.95
3.90
5.05
94.69
41.28

53.41
47,986
111,739
874

49.0
52
2.7
6.2

$
$

$

$
$

$

87.4%
10.24
8.00
3.03
4.97
81.77
30.97

50.80
43,795
98,760
836

42.7
46
2.8
6.3

$
$

$

87.0%
11.35
10.09
5.17
4.92
104.25
53.42

50.83
35,839
81,390
836

36.4
38
2.7
6.1

81.3%
9.33
8.19
3.94
4.25
96.96
46.61

50.35
28,788
68,488
906

27.8
32
2.8
6.7

1,595
107,616
3.07

$

1,614
106,093
2.30

$

1,569
93,521
1.76

$

1,348
76,972
2.98

$

1,180
66,035
2.30

$

5,776,462
5,314,976
5,797,753

5,609,852
5,211,663
5,742,014

4,919,826
4,477,119
4,950,954

3,894,968
3,495,956
3,886,696

3,017,843
2,844,358
3,423,783

91.7%

90.8%

90.4%

89.9%

83.1%

42,586
136
101,980
9.69

8.88
3.62

41,995
134
101,242
8.21

7.45
3.38

37,115
133
87,939
7.73

6.99
3.29

29,548
132
70,239
9.47

8.51
2.95

$
$
$
$

$

12.50
89.15
31.18
5.18
125.51
901
96,999
3.30
88.8%

$
$
$
$

$

10.83
76.26
30.25
4.34
110.85
912
96,153
2.43
88.8%

$
$
$
$

$

10.28
70.38
29.06
4.01
103.45
891
83,047
1.90
86.3%

$
$
$
$

$

11.46
84.97
24.52
4.91
114.40
882
66,291
3.22
86.4%

$
$
$
$

$

25,088
120
60,607
9.10

7.56
1.90

9.46
85.80
16.02
5.53
107.35
923
57,772
2.40
86.6%

*

Various components  of these measures  do  not  have a direct correlation  to ASMs. These figures  are provided on
a per ASM  basis so  as to facilitate comparisons  with  airlines  reporting  revenues  on a per  ASM  basis.

The following terms used in this section  and  elsewhere in this annual  report  have the meanings

indicated below:

‘‘Available seat miles’’ or ‘‘ASMs’’ represents the number of seats available for passengers

multiplied by the number of miles the seats are  flown.

24

‘‘Average fuel cost per gallon’’ represents total aircraft fuel expense  for our  total  system or in
scheduled service divided by the total  number of fuel gallons  consumed in our total system or  in
scheduled service, as applicable.

‘‘Average stage length’’ represents the average number of miles flown per flight.

‘‘Load factor’’ represents the percentage of aircraft seating capacity that  is actually utilized

(revenue passenger miles divided by  available  seat miles).

‘‘Operating expense per ASM’’ or ‘‘CASM’’ represents operating expenses divided  by  available seat

miles.

‘‘Operating CASM, excluding fuel’’ represents operating expenses, less aircraft fuel,  divided  by
available seat miles. Although Operating  CASM, excluding fuel is not a calculation based on  generally
accepted accounting principles and should  not  be  considered as  an alternative to Operating Expenses as
an indicator of our financial performance, this statistic provides management and investors  the ability
to measure and monitor our cost performance absent  fuel price volatility. Both the cost  and availability
of fuel are subject to many economic  and  political  factors and therefore are beyond our control.

‘‘Operating revenue per ASM’’ or ‘‘RASM’’ represents operating revenue divided by available seat

miles.

‘‘Revenue passengers’’ represents the total number of passengers flown on all  flight segments.

‘‘Revenue passenger miles’’ or ‘‘RPMs’’  represents the number of miles flown  by revenue passengers.

‘‘Total revenue per ASM’’ or ‘‘TRASM’’ represents scheduled service revenue  and  total  ancillary

revenue divided by available seat miles.

‘‘Yield’’ represents scheduled service revenue  divided by scheduled service revenue passenger  miles.

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of  Operations

The following discussion and analysis  presents factors that had a material effect on our results of
operations during the years ended December  31,  2011, 2010 and 2009.  Also discussed is our financial
position as of December 31, 2011 and 2010. You  should read this discussion  in  conjunction with our
consolidated financial statements, including the  notes thereto, appearing elsewhere in this annual  report.
This  discussion and analysis contains forward-looking statements. Please refer to the section entitled
‘‘Special  Note About Forward-Looking  Statements’’ for a discussion of the uncertainties, risks  and
assumptions associated with these statements.

2011 Results

The year 2011 was another successful  year for us, our ninth straight year of profitability, while

introducing our first Boeing 757-200 aircraft into  revenue service,  beginning our MD-80  seat
reconfiguration program and further development in our  system automation upgrades. During 2011, we
earned $49.4 million of net income or $2.57  per  share  (diluted) on  operating revenues of $779.1
million. We experienced unit revenues at the highest levels in our history, with a total average fare
increase of 13.2% to $125.51 for 2011, which was achieved despite a 1.9% increase in system capacity.
The total average fare performance during the year  allowed us to more  than offset the effect of  high
fuel prices as our entire fuel cost increase  was attributable to unit cost increases. Our system  average
cost per gallon increased from $2.30  during  2010 to $3.07 in 2011.

Our strong operating revenue results  were driven by  a 19.2% increase in scheduled service revenue

per  available seat mile (‘‘PRASM’’). In addition to the PRASM increase, strong  third  party ancillary
product  sales for hotel room bookings and rental car sales contributed to a 15.4% increase in total
scheduled service revenue and ancillary revenue  per  ASM  (‘‘TRASM’’) for 2011 compared with the

25

same period of 2010. We believe our improvement in unit revenue production  was due to changes to
our  pricing strategy, our aggressive capacity management  and a strong  leisure demand environment.

During  2011, our operating expense  per passenger, excluding fuel  increased $5.37, or  10.1%, to

$58.78, with a main driver being increased  maintenance and repairs expense compared to prior years.
Maintenance and repairs expense increased  $20.6 million, or 34.1%,  due primarily from  increased
engine overhauls year-over-year. In late  2010, due to multiple factors, we changed our approach  to
engine overhauls. In recent years, we overhauled very few of our engines and instead purchased  engine
replacements in the secondary market.  We are currently managing our engine  needs  through a
combination of performing engine overhauls and purchasing fewer engines for  replacement  purposes.
During  2011, our engine overhauls and  repairs  expense totaled  $18.3 million.  We began 2012 with
approximately 50% of our engine pool  having fewer than  1,000 cycles since overhaul, as compared to
just  11% of our engines in January 2011.  We believe this will increase operational  reliability and  reduce
the extent of the significant variations  from period  to  period  in our maintenance and repairs  expense
which  we have experienced in the recent  past.

During  2011, we also made notable progress on a number of ongoing capital projects and have
begun to see returns from these projects. We introduced our first  Boeing 757-200  aircraft into revenue
service in July 2011, and believe the  larger aircraft  will  provide additional revenue opportunities while
reducing unit costs associated with its operations. The first MD-80 aircraft  from our seat
reconfiguration program entered revenue  service during third quarter 2011 and  we have nine in
revenue service as of February 1, 2011.  We believe these  additional 16 seats will  be  accretive to
earnings as they will allow us to grow  capacity  without  adding incremental aircraft into our operating
fleet. Our strategy is to convert each  base  to 166-seat MD-80 aircraft as soon  as possible to optimize
the selling effort in that particular base.  Another area of  significant investment during  2011 has been
automation, as we have continued to  work  on the upgrade of our  current system  platform.  We  expect
the continued improvement of our website  and other  automation enhancements will allow us to
capitalize on customer loyalty with additional product offerings.

Lastly, we executed our first capital market debt transaction during the  year as we closed a
$125.0 million senior secured term loan  facility (the ‘‘Term Loan’’) in March 2011. The Term Loan
matures  on March 10, 2017 and bears interest based on the London Interbank Offered Rate
(‘‘LIBOR’’) or prime rate with interest payable  quarterly  or more frequently until  maturity. The
proceeds from this transaction have provided  us the ability, along with  our cash from operations, to
fund our capital expenditures needs for the future, and provide  further financial flexibility to grow the
business and weather sudden industry disruptions or U.S. macroeconomic  events.

Aircraft

Operating fleet

As of December 31, 2011, our total aircraft in service consisted  of 56 MD-80 aircraft and  one
Boeing 757-200. During 2011, we placed  five  MD-80  aircraft and  one  Boeing  757-200  into  service,
along with the permanent withdrawal of one  MD-80  aircraft (130-seat MD-87), which  increased  our

26

aircraft in service to 57 aircraft at December  31, 2011.  The  following  table sets forth the  number and
type of aircraft in service and operated by  us at the  dates indicated:

As of December 31, 2011

As of  December 31, 2010

As  of December  31, 2009

Own(a)(b) Lease(c) Total(b) Own(a) Lease(d) Total Own(a)(e) Lease Total

MD82/83/88s . . . . . . . . . . . . . .
MD87s(f) . . . . . . . . . . . . . . . . .
B757-200 . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . .

52
2
1

55

2
—
—

2

54
2
1

57

47
3
—

50

2
—
—

2

49
3
—

52

38
4
—

42

42
4
—
4
— —

4

46

(a) Does not include aircraft owned, but not added to our  operating fleet as of  the date indicated. See

below for further information on our  aircraft  not  yet in our operating fleet.

(b) Includes seven MD-80 aircraft (MD-82/83/88s)  modified  to  a 166-seat configuration.

(c)

In December 2011, we exercised  purchase options on  two  MD-80 aircraft and  took ownership  of
these aircraft in January 2012. Subsequent to taking ownership of these two aircraft in January
2012, we no longer have any aircraft  under  operating leases.

(d) In February 2010, we exercised purchase options on two MD-80 aircraft under  operating leases.  In

October 2010, we took ownership of  these aircraft.

(e) Includes two MD-80 aircraft subject  to capital leases as of December 31, 2009.  In  September 2010,

we exercised early purchase options and took ownership of  these  two aircraft.

(f) Used almost exclusively for fixed fee flying.

MD-80 aircraft not in service

As of December 31, 2011, two of our MD-80 aircraft  previously  in storage are being modified  to a
166 seat reconfiguration and expected  to  enter  revenue  service in the first quarter of  2012. Subsequent
to these two MD-80 aircraft being modified  to  166 seats, the  remaining  aircraft in  the seat
reconfiguration program will be removed  from aircraft in service.  There is also one additional
MD-80 aircraft in storage which could be used for future  growth opportunities.

Boeing 757-200 aircraft

As of December 31, 2011, we owned  four  Boeing  757-200  aircraft, of which three were  leased out
to third parties on a short-term basis,  and one is  in revenue  service. The expected  return dates  of  the
leased out aircraft, under their respective  leases, are  through the third quarter of 2012. We expect these
three aircraft to be added to revenue service through the  first half of 2013.

We  obtained approval from the Federal Aviation Administration (‘‘FAA’’) to begin operating the
Boeing 757-200 aircraft type in our operating fleet  and in  July  2011, initiated service with the aircraft
on two of our routes to Las Vegas. Two additional Boeing  757-200 aircraft  remain  to  be  purchased
under our previous contract. We expect  to close on these aircraft during the  first  half of 2012, with
introduction of these aircraft into our  fleet during the  first half of 2012. We continue our  efforts to gain
flag carrier status and complete the ETOPS certification process with  the goal to launch service with
our  Boeing 757-200 aircraft to Hawaii in the second half of 2012.

27

Network

We  have increased the number of routes into our leisure destinations from 160 at December  31,

2010 to 171 routes at December 31, 2011.  We  now serve  76 cities in 39  states (including  small cities
and destinations) through our route network.  The  following  shows the  number of destinations and
small cities served as of the dates indicated (includes cities  served seasonally):

As of
December 31,
2011

As of
December 31,
2010

As of
December 31,
2009

Major leisure destinations . . . . . . . . . . . . . .
Other leisure destinations . . . . . . . . . . . . . .
Small cities served . . . . . . . . . . . . . . . . . . .

Total cities served . . . . . . . . . . . . . . . . . . . .

Routes to Las Vegas . . . . . . . . . . . . . . . . . .
Routes to Orlando airports(a) . . . . . . . . . . .
Routes to Phoenix . . . . . . . . . . . . . . . . . . .
Routes to Tampa Bay/St. Petersburg . . . . . . .
Routes to Los Angeles . . . . . . . . . . . . . . . .
Routes to Ft. Lauderdale . . . . . . . . . . . . . .
Other routes . . . . . . . . . . . . . . . . . . . . . . . .

6
5
65

76

48
35
29
23
14
7
15

6
5
62

73

45
29
27
20
17
7
15

6
5
58

69

40
31
20
20
11
5
9

Total routes . . . . . . . . . . . . . . . . . . . . . . . .

171

160

136

(a) From February 2010 until February  2011, we served both Orlando International Airport
and Orlando Sanford International Airport. In February  2011, we have consolidated our
Orlando operations back to our original  operational base at Orlando Sanford
International Airport.

Trends and Uncertainties

Oil prices have stabilized during the second  half of  2011, but  at levels resulting in  an increase of

our  system average cost per gallon to $3.07,  a 33.5% increase from $2.30 in  2010. This system average
cost per gallon for 2011 was higher than  the $2.98 per gallon we  experienced in 2008 when fuel
reached peak levels. Fuel availability  is subject to periods  of market surplus  and shortage  and is
affected by demand for heating oil, gasoline and other petroleum products. The cost  of  fuel  cannot be
predicted with any degree of certainty and further fuel cost volatility  will most likely have a significant
impact on our future results of operations. We will  continue to try to offset  these  fuel prices through
our  continued focus on capacity management, driving additional ancillary  revenues and the execution of
our  low fixed, high variable cost model. We remain pleased with the strength and flexibility of  our
model and believe it has proven successful to maintain profitability  in a high fuel price environment.

We  continue to expand our route network and  extend our national  footprint with  the focus on

serving residents of small cities. Our national footprint is  well balanced and  is not dependant on one
particular market or geographic region. In January  2012, we announced  the  establishment of  an
operational base and expansion of service  at  Oakland International Airport with  seven  new routes to
serve the San Francisco Bay Area starting in April  2012. We also  anticipate service to Hawaii in the
second  half of 2012 upon completion  of our ETOPS  certification.

In January 2012, revisions and expansions  to  a variety  of DOT  consumer-protection regulations
became effective. Among other changes, the new  rules substantially reduce the  flexibility concerning
airline advertising and sales practices, including on websites.  These new  regulations curtail our ability to
advertise, price and sell our services  in the  particular manner  we  have developed and  found most

28

advantageous, forcing a more homogenized industry approach  to  advertising  and sales. Future DOT
rulemaking in this regard may impose further  restrictions  on us. Although we  are taking steps to
minimize the extent of any negative impact and  we are challenging certain of the  new rules in  court,
our  revenues  could be adversely affected  in  the long-term.

We  expect to transfer over to our new website in first quarter 2012  and continue to enhance our

website offerings to our customers. We believe  this will in  time  provide significant revenue
opportunities on which we hope to capitalize.

Our Operating Revenue

Our operating revenue comprises of both air travel on a stand-alone basis and  bundled with  hotels,

rental cars and other travel-related services. We believe our diversified revenue streams distinguish us
from other U.S. airlines and other travel companies.

(cid:127) Scheduled service revenue. Scheduled service revenue consists of air fare  for nonstop  flights on

our route network.

(cid:127) Ancillary revenue. Our ancillary revenue is generated from air-related charges and  third party
products. Air-related revenue is generated through charges for use of our website  to  purchase
tickets, checked bags, advance seat assignments, priority boarding and other services  provided in
conjunction with our scheduled air service. We also generate  revenue from third  party products
through the sale of hotel rooms, ground transportation (rental  cars and hotel shuttle products),
attraction and show tickets and fees we receive from  other merchants selling  products through
our  website. We recognize our ancillary revenues  net of amounts paid to wholesale providers,
travel agent commissions and credit card processing fees.

(cid:127) Fixed fee contract revenue. Our fixed fee contract revenue is generated from fixed fee  agreements

and  charter service on a seasonal and ad-hoc basis for  other customers. The majority of our
fixed fee contract revenue is under fixed  fee agreements with affiliates  of  Caesars
Entertainment Inc. and Peppermill Resorts Inc.

(cid:127) Other revenue. Other revenue is primarily generated  from aircraft  and  flight equipment leased to

third parties.

Seasonality. Our business is seasonal in nature with traffic  demand  historically being weaker in
the third quarter and stronger in the first quarter. Our operating revenue  is largely driven by perceived
product  value, advertising and promotional activities  and  can  be  adversely impacted during periods with
reduced leisure travel spending, such  as the back-to-school season.

Our Operating Expenses

A brief description of the items included in our  operating expense  line items follows.

Aircraft fuel expense. Aircraft fuel expense includes the cost of aircraft  fuel,  fuel taxes, into  plane

fees and airport fuel flowage, storage or  through-put fees. Under the  majority of our fixed fee
contracts, our customer reimburses us  for fuel  costs. These amounts  are  netted  against our fuel
expense.

Salary and benefits expense. Salary and benefits expense includes  wages, salaries, and employee
bonuses, sales commissions for in-flight personnel, as  well as  expenses associated with employee benefit
plans and employer payroll taxes.

Station operations expense. Station operations expense includes the  fees  charged by airports for

the use or lease of airport facilities and fees charged  by  third party vendors for ground handling
services, commissary expenses and other related services such as deicing of aircraft.

29

Maintenance and repairs expense. Maintenance and repairs expense includes  all parts,  materials

and spares required to maintain our  aircraft. Also included  are fees for repairs  performed by third
party vendors.

Sales and marketing expense. Sales and marketing expense includes all advertising, promotional

expenses, travel agent commissions and  credit  card  discount fees associated with the sale of scheduled
service and air-related charges.

Aircraft lease rentals expense. Aircraft lease rentals expense consists of the cost of  leasing aircraft

under operating leases with third parties.

Depreciation and amortization expense. Depreciation and amortization expense includes the

depreciation of all fixed assets, including aircraft that  we own and amortization of aircraft that we
operated  under capital leases.

Other expense. Other expense includes the cost of passenger liability insurance, aircraft hull

insurance and all other insurance policies except for employee welfare  insurance. Additionally,  this
expense includes loss on disposals of aircraft and other equipment disposals, travel and training
expenses  for crews and ground personnel, facility lease  expenses,  professional  fees,  personal  property
taxes and all other administrative and  operational overhead expenses not included in other line items
above.

RESULTS OF OPERATIONS

2011 Compared to 2010

The table below presents our operating expenses as a percentage of  operating revenue for  the

periods presented:

Total operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2011

2010

100.0% 100.0%

42.4
15.4
8.6
10.4
2.6
0.1
5.4
4.1

36.6
16.3
9.4
9.1
2.6
0.3
5.3
4.6

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

89.0% 84.2%

Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11.0% 15.8%

Operating Revenue

Our operating revenue increased 17.4% to $779.1 million in 2011 from $663.6  million in 2010
primarily driven by a 13.2% increase  in our total  average fare from $110.85 to $125.51 and a 3.0%
increase in scheduled service passengers. We believe stronger travel demand, changes in our  pricing
strategy and aggressive capacity management  contributed  to  the improvement  in total average fare.

Scheduled service revenue. Scheduled service revenue increased 20.4% to $515.0  million for 2011,
up from $427.8 million in 2010. The increase was primarily driven by a 16.9% increase in the average

30

base fare for 2011 compared to 2010,  along with a 3.0% increase  in the  number of scheduled service
passengers. The significant increase in  average  base  fare was achieved  despite a  1.0% increase in
capacity.  Passenger growth was driven  by a 1.4% increase  in the number of scheduled  service
departures and a slight increase in scheduled service load factor,  up almost  one  percentage point to
91.7% for 2011.

Ancillary revenue. Ancillary revenue  increased 8.2% to $210.0 million in 2011 up from

$194.0 million in 2010, driven by a 5.1%  increase in  ancillary revenue per scheduled service passenger
from $34.59 to $36.36 and a 3.0% increase  in scheduled service  passengers. The following table details
ancillary revenue per scheduled service  passenger from air-related charges and third  party products:

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party products . . . . . . . . . . . . . . . . . . . . . . . . . .

$31.18
5.18

$30.25
4.34

Year Ended
December 31,

2011

2010

Percentage
Change

3.1%
19.4%

Total ancillary revenue per scheduled service

passenger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$36.36

$34.59

5.1%

The following table details the calculation  of ancillary revenue from third party  products. Third
party products consist of revenue from  the sale  of  hotel rooms, ground transportation (rental  cars and
hotel shuttle products), attraction and  show  tickets and fees we  receive from  other  merchants selling
products through our website:

Year Ended
December 31,

(in thousands)

2011

2010

Change

Gross ancillary revenue—third party . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs(a) . . . . . . . . . . . . . . . . . . . . . . . .

$106,362
(71,984)
(4,463)

$ 89,258
(60,860)
(4,032)

Ancillary revenue—third party products . . . . . . . . .

$ 29,915

$ 24,366

19.2%
18.3%
10.7%

22.8%

As percent of gross ancillary revenue—third party . . . .
Hotel room nights . . . . . . . . . . . . . . . . . . . . . . . . .
Rental car days . . . . . . . . . . . . . . . . . . . . . . . . . . .

28.1%

27.3% 0.8pp

647,716
577,749

568,665
576,309

13.9%
0.2%

During  2011, we generated gross revenue  of $106.4 million  from  third party products, which
resulted in net revenue of $29.9 million. Third party products  increased on a per-passenger basis
primarily as a result of increased hotel  room  bookings  and margin expansion, when  compared to the
prior year.

Fixed  fee contract revenue. Fixed fee contract revenue increased 7.7% to $43.7 million during 2011

from $40.6 million for 2010. The increase in fixed fee contract revenue was primarily attributable to
flying under an agreement with Peppermill Resorts Inc.  (flying began in  January 2011), which more
than offset the reduction in fixed fee flying under the Caesars Entertainment Inc.  (‘‘Caesars’’)
agreement. Block hours flown under our fixed fee flying agreement with Caesars decreased from 6,893
block hours in 2010 to 5,605 in 2011.

Other  revenue. We generated other revenue of $10.5 million  for  2011 compared  to  $1.2 million  for

2010, primarily from lease revenue for  aircraft and  flight equipment. In the first quarter of 2011, we
leased three Boeing 757-200 aircraft  to  third  parties on  a short term basis.  The  expected return  dates of
these aircraft, under their respective leases, are through  the third  quarter of 2012.

31

Operating Expenses

Our operating expenses increased 24.1%  to  $693.7 million for 2011 compared  to  $559.0 million in

2010. We primarily evaluate our expense management by comparing our costs  per  passenger and per
ASMs across different periods which  enable  us  to  assess trends in each  expense category.

The following table presents Operating expense per passenger for  the  indicated periods

(‘‘per-passenger costs’’). The table also presents Operating  expense per passenger, excluding fuel, which
represents operating expenses, less aircraft fuel expense, divided by the number of passengers carried.
This statistic provides management and investors the ability to measure  and monitor our  cost
performance absent fuel price volatility.  Both the  cost and  availability of fuel are subject to many
economic and political factors beyond our control.

Year ended
December 31,

2011

2010

Percentage
Change

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and benefits . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expense per passenger . . . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel . . . . .

$ 53.54
19.41
10.80
13.15
3.22
0.18
6.80
5.22

$112.32
$ 58.78

$41.28
18.30
10.61
10.26
2.89
0.29
5.92
5.14

$94.69
$53.41

29.7%
6.1
1.8
28.2
11.4
(37.9)
14.9
1.6

18.6%
10.1%

The following table presents unit costs, defined  as Operating  expense per ASM (‘‘CASM’’), for the
indicated periods. The table also presents  Operating CASM, excluding  fuel, which represents operating
expenses, less aircraft fuel expense, divided by available seat  miles. As  on a per passenger basis,
excluding fuel on an ASM basis provides  management and investors the ability to measure  and monitor
our  cost performance absent fuel price volatility.

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2011

2010

5.20¢ 3.90¢
1.73
1.88
1.00
1.05
0.97
1.28
0.27
0.31
0.03
0.02
0.56
0.66
0.49
0.50

Operating expense per ASM (CASM) . . . . . . . . . . . . . . . .
CASM, excluding fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10.90¢ 8.95¢
5.70¢ 5.05¢

Percentage
Change

33.3%
8.7
4.7
32.0
14.8
(33.3)
17.9
2.0

21.8%
12.9%

Our CASM, excluding fuel, increased  12.9%, primarily from increases  in maintenance and repairs

expense, salaries and benefits expense and depreciation and  amortization expense. Lower aircraft
utilization inherent in our capacity management plan for the  period and a 1.8%  decrease in system
average stage length contributed to the increase in  CASM excluding  fuel as increasing total costs  were
spread over only a slightly higher number  of ASMs compared to the prior year.

32

Aircraft  fuel expense. Aircraft fuel expense increased $87.0 million or  35.7% to $330.7 million for
2011, up from $243.7 million in 2010, primarily  driven by a  33.5%  increase in the system  average cost
per  gallon from $2.30 to $3.07. In addition, the expansion of crack spreads for jet fuel continued to
impact our system average cost per gallon during 2011.

Salary and benefits expense. Salary and benefits expense increased 11.0% to $119.9 million in 2011

up from $108.0 million in 2010, due to a  12.3% increase  in our  salary and benefits  expense per
full-time equivalent employee. The increase in our salary and benefits  expense per full-time  equivalent
employee was driven by our new pilot and flight  attendant compensation agreements which went into
effect in May and July 2010, respectively. The number  of  full-time equivalent employees decreased
1.2% from 1,614 as of December 31, 2010 to 1,595 as  of  December  31, 2011, with the outsourcing  of
our  station operations in Las Vegas beginning in  May  2011  resulting in this  decrease.

Station operations expense. Station operations expense increased 6.5% to $66.7  million in  2011
compared to $62.6 million in 2010 as  a result of  a 3.6% increase in station operations expense per
departure and a 2.9% increase in system  departures. The  increase in station operations  expense per
departure was attributable to increases  in ground handling  fees  at  several airports  where we operate,
along with outsourcing of our station operations in Las Vegas beginning  in May  2011.

Maintenance and repairs expense. Maintenance and repairs expense increased  34.1% to $81.2

million for 2011 compared to $60.6 million in 2010. The increase was primarily a result  of  increased
engine overhauls of $13.4 million during 2011 compared to the  prior year. Increases in the  repair of
rotable parts and usage of expendable parts  associated with  an increase  in average number of our
aircraft in service from 49.0 in 2010 to  52.2 for 2011 also  contributed to our  increased  maintenance and
repairs expense. The increase in engine overhauls and repairs was driven  by  a new MD-80 engine
maintenance strategy which began in late 2010. Prior to that, fewer engine overhauls were performed
and instead were replaced with engines acquired in the  secondary market. As a  result of having more
than 50% of our engines with fewer than  1,000 cycles at the beginning of  2012, we  expect maintenance
and repair expense to return to more  traditional  levels in  2012.

Sales and marketing expense. Sales and marketing expense increased  16.7% to $19.9 million  in
2011 compared to $17.1 million in 2010  due  to  higher credit  card  transaction costs  associated with  the
16.6% increase in scheduled service and ancillary revenue and an increase  in advertising expenses
driven by entrance into new markets.

Aircraft  lease rentals expense. Aircraft lease rentals expense decreased  36.0%, from $1.7 million in
2010 to $1.1 million in 2011. Two of  our  MD-80  aircraft  were  under operating  lease agreements during
2011, compared to four aircraft during  the majority  of 2010. In December 2011, we exercised  purchased
options on these two aircraft under operating leases and took ownership of the  aircraft in  January
2012. Upon taking ownership of these two aircraft in January 2012, we no longer  have any  aircraft
under operating leases.

Depreciation and amortization expense. Depreciation and amortization expense increased to $42.0

million in 2011 from $35.0 million in 2010,  an increase  of  20.0% primarily driven by additional
depreciation expense from Boeing 757-200 and MD-80 aircraft  and engines. Our Boeing 757-200
aircraft include three aircraft leased to  third  parties during 2011 and one placed into revenue service in
July 2011. We ended 2011 with 57 aircraft  in service as compared to 52 aircraft at  the end of 2010.

Other  expense. Other expense increased 6.2% to $32.2 million  in  2011 compared  to  $30.4 million

in 2010. The increase was primarily driven by losses associated with  one MD-87 aircraft  we
permanently grounded during the second quarter of 2011,  the disposal  of  one  engine, along with the
write-down of engine values in our consignment  program. In addition,  we had an increase  in our

33

administrative expenses associated with our growth, such as property taxes and  software support, which
contributed to the overall increase in other operating  expenses.

Other (Income) Expense

Other (income) expense increased from  a net other  expense of $1.3  million for 2010,  to  a net

other expense of $5.9 million for 2011.  The increase  is due to a $4.7 million  increase in interest
expense in 2011 primarily associated with our  $125.0 million term loan borrowing in March 2011.

Income Tax Expense

Our effective income tax rate was 37.9%  for 2011 compared to 36.4% for  2010. The higher
effective tax rate for 2011 was largely  due  to  the impact  of apportionment factor adjustments  to  filed
state income tax returns which contributed to an  increase in our  state income tax expense. While we
expect our tax rate to be fairly consistent in  the near term, it  will tend to vary depending on  recurring
items such as the amount of income we earn in  each state and the  state tax rate  applicable  to  such
income. Discrete items particular to a  given  year may also affect our effective tax rates.

2010 Compared to 2009

The table below presents our operating expenses as a  percentage of  operating revenue for  the

periods presented:

Total operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2010

2009

100.0% 100.0%

36.6
16.3
9.4
9.1
2.6
0.3
5.3
4.6

29.6
16.1
9.7
9.5
2.9
0.3
5.3
4.6

84.2%

15.8%

78.1%

21.9%

Operating Revenue

Our operating revenue increased 18.9% to $663.6 million in 2010 from $557.9  million in 2009

primarily due to a 23.6% increase in scheduled service revenue and a 19.2%  increase in ancillary
revenue. Scheduled service revenue and  ancillary revenue increases were primarily driven  by  a 14.0%
increase in scheduled service passengers on a 13.1%  increase in  scheduled service departures. The
increase in scheduled service passengers combined with an overall  strengthening in the U.S. economy
allowed us to increase our average base  airfare $5.88 or 8.4% to $76.26 in 2010 from  2009.

System available seat miles (‘‘ASMs’’) increased by 14.6% as a result of a  9.6% increase in system

departures and a 4.5% increase in system average stage  length.  Operating revenue  per  ASM  (‘‘RASM’’)
increased from 10.24¢ during 2009 to  10.62¢ during 2010 as the rate of  increase in total operating
revenue slightly exceeded the increase in  our capacity.

34

Scheduled service revenue. Scheduled service revenue increased 23.6% to $427.8  million in  2010,
up from $346.2 million in 2009. The increase was primarily driven by a 14.0% increase in the number
of scheduled service passengers, along  with an 8.4%  increase in the  scheduled service average base fare
for 2010 compared to 2009. Passenger growth was driven by  a 13.1% increase in the  number of
scheduled service departures and a slight increase  in scheduled service load factor, up 0.4  percentage
points to 90.8%. The increase in departure growth was driven  by the increase in  routes to our Phoenix
market, Los Angeles market (with commencement of  flying to Long Beach in July  2010 which has been
discontinued in November 2011) and route  expansion  of  our  seasonal service  during 2010 to Myrtle
Beach and Punta Gorda. Overall, our route network expanded from 136 routes served at  December 31,
2009 to 160 served at December 31,  2010.

Ancillary revenue. Ancillary revenue  increased 19.2% to $194.0 million in 2010 up from $162.7
million in 2009, driven by a 14.0% increase in scheduled  service passengers and a 4.6% increase in
ancillary revenue per scheduled passenger from $33.07 to $34.58.  The following  table details ancillary
revenue per scheduled service passenger  from  air-related charges and  third party  products:

Year Ended
December 31,

2010

2009

Percentage
Change

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party products . . . . . . . . . . . . . . . . . . . . . . . . . .

$30.25
4.34

$29.06
4.01

4.1%
8.2%

Total ancillary revenue per scheduled service

passenger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$34.59

$33.07

4.6%

The increase in air-related charges per-passenger  was  primarily  attributable to higher baggage fees
and booking fees in the comparable periods. We increased baggage fees to comparable  industry levels.
In addition, we transitioned to an open  seating model for customers who do  not  purchase  our assigned
seat product. This resulted in an increase in take rates and  overall revenue  production  for our priority
boarding and assigned seat products.  Ancillary revenue from  third party  products increased in  2010 on
a per-passenger basis as a result of increased volume of sales per passenger and  increased  margins on
the sale of hotel rooms compared to 2009.

The following table details the calculation  of ancillary revenue from third party  products:

Year Ended
December 31,

(in thousands)

2010

2009

Change

Gross ancillary revenue—third party . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs(a) . . . . . . . . . . . . . . . . . . . . . . .

$ 89,258
(60,860)
(4,032)

$ 73,188
(50,014)
(3,459)

Ancillary revenue—third party products . . . . . . . .

$ 24,366

$ 19,715

22.0%
21.7%
16.6%

23.6%

As percent of gross ancillary revenue—third party . . .
Hotel room nights . . . . . . . . . . . . . . . . . . . . . . . .
Rental car days . . . . . . . . . . . . . . . . . . . . . . . . . .

27.3%

26.9% 0.4pp

568,665
576,309

532,013
380,261

6.9%
51.6%

(a) Includes credit card fees and travel agency  commissions

Fixed  fee contract revenue. Fixed fee contract revenue decreased 6.0%  to  $40.6 million during 2010

from $43.2 million for 2009. Increased flying for the Department of  Defense during 2010  was more
than offset by the cessation in 2009 of fixed fee flying  under the  Cuban Family Charter Program and
under an agreement with Beau Rivage Resorts, Inc.  Fixed fee flying under our  agreement with Caesars

35

Entertainment Inc. (formerly Harrah’s Entertainment Inc.) partially offset this decrease  as the number
of block hours flown under the agreement  increased  by  4.2% for  2010 compared  to  2009.

Other  revenue. We generated other revenue of $1.2 million  for  2010 compared  to  $5.8 million  for
2009 during which other revenue was primarily  leases of flight equipment  to  third  parties. All of these
leases were terminated by the end of  third quarter 2010.

Operating Expenses

Our operating expenses increased 28.3%  to  $559.0 million for 2010 compared  to  $435.7 million in

2009. The following table presents Operating  expense per passenger  for the indicated  periods:

Year ended
December 31,

2010

2009

Percentage
Change

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and benefits . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expense per passenger . . . . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel . . . . . .

$41.28
18.30
10.61
10.26
2.89
0.29
5.92
5.14

$94.69
$53.41

$30.97
16.89
10.13
9.93
3.09
0.36
5.56
4.83

$81.77
$50.80

33.3%
8.3
4.7
3.3
(6.4)
(19.3)
6.5
6.5

15.8%
5.1%

Despite an increase of 4.5% in system average stage length and a 3.6% reduction in  average daily

departures per aircraft, operating expense per passenger,  excluding fuel, increased only 5.1% from
$50.80 in 2009 to $53.41 in 2010. An  increase in salary  and benefits expense  per  passenger was the
principal contributor to the increase.  The increase in  average fuel cost  per gallon  of 30.7% and the
longer stage length resulted in a $10.31  increase  in fuel expense per passenger from $30.97  to  $41.28.

The following table presents unit costs, defined  as Operating  CASM, for  the indicated periods:

Year Ended
December 31,

2010

2009

Percentage
Change

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expense per ASM (CASM) . . . . . . . . . . . . . . .

3.90¢
1.73
1.00
0.97
0.27
0.03
0.56
0.49
8.95¢

CASM, excluding fuel . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.05¢

3.03¢
1.65
0.99
0.97
0.30
0.04
0.54
0.47
8.00¢

4.97¢

28.7%
4.8
1.0
—
(10.0)
(25.0)
3.7
4.3
11.9%

1.6%

Aircraft  fuel expense. Aircraft fuel expense increased $78.7 million or  47.7% to $243.7 million in
2010, up from $165.0 million in 2009, primarily  driven by a  30.7%  increase in the system  average cost
per  gallon from $1.76 to $2.30. System  departure growth of 9.6% and a 4.5% increase in  system
average stage length in 2010 resulted in  a 13.4%  increase in  gallons consumed, which  increased  from
93.5 million to 106.1 million.

36

Salary and benefits expense. Salary and benefits expense increased 20.0% to $108.0 million in 2010

up from $90.0 million in 2009. Excluding accrued employee bonus  expense and  stock compensation
expense, salary and benefits expense  increased 26.8%  attributable to a 23.2%  increase in salary  and
benefits expense per full-time equivalent  employee and  a 2.9%  increase  in the  number of full-time
equivalent employees from December 31,  2009  to  December  31, 2010. We entered into new
compensation agreements with our pilots  and flight attendants which went into effect in  May and July
2010 respectively. These new compensation arrangements  accounted for  the majority  of  the
year-over-year increase in salary and benefits expense  per  full-time  equivalent  employees. In addition to
these agreements, we experienced higher medical  premiums and  increased 401(k) contributions  which
were offset by a reduction in employee accrued bonus  expense due to a lower level of  profitability
compared to 2009.

Station operations expense. Station operations expense increased 16.0% to $62.6  million in  2010
compared to $54.0 million in 2009 as  a result of  a 9.6% in  system departures and a 5.9% increase in
station operations expense per departure. Our expense per  departure increase was primarily
attributable to increased airport and  common use fees at  some of  our leisure destination airports. As
capacity  is reduced at these airports,  which was the  case in 2009  and 2010, airports  reallocate costs
among remaining carriers. In addition  we operated out  of  Orlando  International Airport from the  first
quarter 2010 until first quarter 2011,  which has approximately 25.0% higher operating costs  than those
at Orlando Sanford International Airport.

Maintenance and repairs expense. Maintenance and repairs expense increased  14.4% to

$60.6 million in 2010 compared to $52.9  million in 2009 as  the average number of aircraft in service
increased 14.8% from 42.7 aircraft during  2009 to 49.0 during 2010. The timing of maintenance  events
may cause our maintenance and repairs  expense to vary significantly from period to period.

Sales and marketing expense. Sales and marketing expense increased  3.7% to $17.1 million  in 2010
compared to $16.5 million in 2009 due  to  higher credit card transaction  costs associated  with the 22.1%
increase in scheduled service and ancillary revenue. The increase  in transaction costs were  partially
offset by reductions in credit card rates and  small city advertising expenses.

Aircraft  lease rentals expense. Aircraft lease rentals expense decreased  10.6%, from $1.9 million in

2009 to $1.7 million in 2010. For all  of  2009 and a  majority of 2010,  we  operated four leased aircraft.
In October 2010 we took ownership of two of our  leased aircraft though the exercise of purchase
options leaving two aircraft under operating  leases in our fleet  at the  end of 2010.

Depreciation and amortization expense. Depreciation and amortization expense increased to

$35.0 million for 2010 from $29.6 million  for  2009, an increase of 18.0%, driven by a 13.0% increase in
the number of operating aircraft. We  ended  2010 with  52 aircraft  in revenue service as compared with
46 in 2009. Additionally, depreciation  and  amortization expense  excluding aircraft and  aircraft related
parts increased as we continued to invest in our  ground service equipment and information technology
infrastructure.

Other  expense. Other expense increased 18.0% to $30.4 million  for 2010 compared to
$25.7 million for 2009, attributable to  an  increase in administrative expenses associated with our
growth, such as facility rent for our corporate headquarters and aircraft insurance. In addition,  we
incurred pre-operating expenses associated with the  certification process  for the  Boeing  757-200 aircraft
type which began in the first quarter of 2010.  Expenses related to this process were approximately
$1.5 million in 2010. These increases were offset by a  lower loss  from the disposal of assets  which were
$4.9 million in 2009 and $2.9 million in  2010.

37

Other (Income) Expense

Other (income) expense decreased from a net other expense  of $1.7 million for 2009, to a  net

other expense of $1.3 million for 2010.  The change  is primarily  attributable to a reduction in interest
expense due to lower debt balances partially offset by a reduction of interest income earned  on cash
balances in 2010 compared to 2009.

Income Tax Expense

Our effective income tax rate was 36.4%  for 2010 compared to 36.7% for  2009. The lower effective

tax rate for 2010 was largely due to the  geographic mix of our flying  and  the  impact  this had on the
state income tax portion of the tax provision.

LIQUIDITY AND CAPITAL RESOURCES

During  2011, our primary sources of funds were cash generated by our operations and  cash

borrowed under the $125.0 million Term  Loan. Our  operating cash flows  have allowed us to maintain a
high level of liquidity while growing our fleet and meeting our short term obligations. Our future
capital needs are generally for the purchase  of  additional aircraft for which we had $39.5  million of
obligations as of December 31, 2011  under  existing aircraft purchase agreements.  In  addition, our
capital needs include a seat reconfiguration program for our MD-80 aircraft fleet which we expect to
have completed by the end of 2012. We  believe we have adequate liquidity resources through our
operating cash flows and the proceeds from the Term Loan to meet our future  capital obligations.

Current Liquidity

Cash and cash equivalents, restricted  cash and investment securities (short-term  and long-term)

totaled $335.0 million, $171.6 million  and  $249.3 million at  December  31, 2011, 2010 and  2009,
respectively. Restricted cash represents credit card deposits, cash collateral against notes payable,
escrowed  funds under our fixed fee flying  contracts, and cash collateral against  letters of  credit required
by hotel partners for guaranteed room  availability,  airports and certain  other  parties. Investment
securities represent highly liquid marketable  securities which are available-for-sale. During  2011, we
were able to decrease our restricted cash  balance by  $5.8 million primarily from lower amounts  on a
number of existing letters of credit issued to our hotel vendors and  some airports, along  with other
funds  no longer held under restriction,  including a portion of cash collateral against  notes payable.

Under our fixed fee flying contracts,  we require  our  customers to prepay for flights to be provided

by us. The prepayments are escrowed  until the flight is  completed. Prepayments are  recorded as
restricted cash and a corresponding amount is  recorded  as air traffic liability.

Sources and Uses of Cash

Operating activities. During 2011, our operating activities provided  $129.9 million of cash

compared to $98.0 million during 2010. We generated more  cash  from operating activities in 2011  than
2010 as a result of an increase in non-cash items  of depreciation and amortization and the change in
our deferred income taxes, along with a higher  increase  in our  air  traffic liability. In addition, cash
from operating activities in 2010 was reduced  by the  prepayment of $25.0 million  for access to hotel
rooms for sale through an agreement with one of our  key Las Vegas hotel partners.

Investing activities. Cash used in investing activities for 2011 was $208.2 million compared to
$6.8 million of cash provided by investment activities in 2010. During 2011, our primary use of cash was
for the investment of proceeds from the  Term Loan in investment securities and the purchase of
property and equipment of $86.6 million. Purchases  of property and equipment during 2011 consisted
primarily of the cash purchase of two Boeing 757-200 aircraft, expenditures  associated with our 166 seat

38

reconfiguration program and other engine and flight equipment  purchases. During  2010, proceeds from
maturities and sales of our short-term investments net of purchases were  offset  partially  by  the use of
cash for the purchase of property and  equipment. Market  conditions and a relatively flat interest  rate
curve during 2010 resulted in a higher  amount of proceeds  from maturities  and sales of short-term
investments, net of purchases, being used in 2010 for the  purchase  of investments with  less  than three
month maturities which are classified as  cash equivalents.  Purchases of property  and equipment  during
2010 consisted of cash purchases of aircraft and induction costs  associated with  aircraft including
payment of pre-delivery deposits on four Boeing 757-200 aircraft.

Financing activities. Cash provided by financing activities  for 2011 was  $115.8 million,  compared

to $81.7 million used for 2010. Net of  deferred financing costs, we received $136.6 million from the
Term Loan and the issuance of notes  payable associated with  two  loans  secured by Boeing 757-200
aircraft. Cash received from these financing activities was  offset by $21.2  million of  principal  debt
payments, with the majority of this amount attributable to early payment on existing  debt obligations
secured by MD-80 aircraft in anticipation of the pledge  of  these aircraft  under the Term Loan.  In
addition, during 2011, we used $1.9 million of cash for stock repurchases. During 2010,  we primarily
used cash for the repurchase of our common stock in  open market purchases of  $53.8 million, payment
on our debt and capital lease obligations  of  $31.7 million and the payment  of  cash dividends to
shareholders of $14.9 million.

Debt

Our long-term debt obligations increased  from $28.1 million as of December 31, 2010 to
$146.1 million as of December 31, 2011. As  of  December  31,  2011, all of our in-service MD-80  and
Boeing 757-200 aircraft were pledged to secure our debt obligations.

COMMITMENTS AND CONTRACTUAL  OBLIGATIONS

The following table discloses aggregate information about our contractual cash  obligations as of

December 31, 2011 and the periods in which payments are due (in thousands):

Long-term debt obligations(1) . . . . . . . . . . . . . .
Operating lease obligations(2) . . . . . . . . . . . . . .
Aircraft purchase obligations(3) . . . . . . . . . . . . .

$185,331
50,070
39,535

Total

Less than
1 year

$16,238
12,867
39,099

1 - 3 years

4 to 5  years

$41,518
31,156
436

$127,575
4,926
—

Total future payments on contractual  obligations .

$274,936

$68,204

$73,110

$132,501

More  than
5 years

$ —
1,121
—

$1,121

(1) Long-term debt obligations include scheduled  interest  payments.

(2) Operating lease obligations include  aircraft operating  leases and leases of office space  and airport

station property. In January 2012, we took  ownership  of two MD-80 aircraft for  which we
exercised purchase options in December 2011 and were operating under operating lease
agreements. As a result of exercising  the  purchase  options  for these aircraft, there were no
contractual cash obligations from these operating  lease agreements  at December 31, 2011.

(3) Aircraft purchase obligations under  existing  aircraft  purchase  agreements.

39

OFF-BALANCE SHEET ARRANGEMENTS

As of December 31, 2011, we had operated two  of our aircraft under operating leases which  were
not reflected on our balance sheet. In January  2012, we took ownership  of these two  aircraft after  the
exercise of purchase options. Upon taking ownership  of  these aircraft, we no  longer have  any aircraft
under operating leases.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The discussion and analysis of our financial condition and results  of operations  is based  upon our
consolidated financial statements, which  have  been prepared in accordance  with accounting principles
generally accepted in the United States. The  preparation of  these financial statements requires us to
make estimates and judgments that affect  the reported amount of assets and liabilities,  revenues and
expenses, and related disclosure of contingent assets and liabilities at the  date of our financial
statements. Note 2 to our Consolidated Financial  Statements  provides a detailed discussion of  our
significant accounting policies.

Critical accounting policies are defined as those policies that reflect significant judgments about
matters that are inherently uncertain.  These estimates and judgments  affect the reported  amount  of
assets and liabilities, revenues and expenses, and related  disclosure of contingent assets and  liabilities  at
the date of our financial statements.  Our  actual results  may differ  from these estimates under different
assumptions or conditions. We believe  our critical accounting policies are limited to those described
below.

Revenue Recognition. Scheduled service revenue consists of passenger revenue generated from
limited frequency nonstop flights in our  route network  recognized when the travel-related  service  or
transportation is provided or when the  itinerary expires  unused. Nonrefundable scheduled itineraries
expire on the date of the intended flight, unless the date  is extended by  notification from the customer
in advance. Itineraries sold for transportation,  but not yet  used, as well  as unexpired  credits,  are
included in air traffic liability.

Various taxes and fees assessed on the sale of tickets to end customers are collected by us  as an
agent and remitted to taxing authorities. These taxes  and fees have  been presented on a net basis in
our  consolidated statements of income and recorded as a  liability  until remitted  to  the appropriate
taxing authority.

Fixed fee contract revenue consists largely of long-term agreements  to  provide charter service on a

seasonal and ad hoc basis. Fixed fee contract revenue is recognized when  the transportation  is
provided.

Ancillary revenue consists of passenger revenue from  air-related  charges and third party products.
Air-related charges include optional services  provided to passengers such as  the use  of  our  website to
purchase scheduled service transportation,  advance seat assignments, priority boarding, our travel
protection product and other services.  Revenues from air-related  charges  are  recognized when the
transportation is provided if the product  is not deemed independent of the scheduled service. Revenues
from change fees imposed on passengers  for making  changes  to  nonrefundable itineraries are
recognized as they occur. Ancillary revenue  is also generated from third party products such  as the sale
of hotel rooms, rental cars, ticket attractions and  other items. Revenues from the sale of third party
products are recognized at the time the  product is  utilized,  such as the time a purchased hotel room is
occupied. The amount of revenues attributed to each element of a bundled sale  involving air-related
charges and third party products in addition to airfare is  determined  in accordance with accounting
standards for revenue arrangements with  multiple deliverables. The sale  of  ancillary revenue  products is
recorded  net of amounts paid to wholesale providers, travel agent commissions and  credit card
processing fees in accordance with revenue reporting accounting standards.

40

Other revenue is generated from leased out  aircraft  and  flight  equipment and  other miscellaneous

sources. Lease revenue is recognized  on a straight-line  basis over the lease term.

Accounting for Long-Lived Assets. When appropriate, we evaluate our long-lived  assets for

impairment. We record impairment losses on long-lived assets used in  operations  when events  or
circumstances indicate that the assets may be impaired and  the  undiscounted cash  flows estimated  to be
generated by  those assets are less than  the net  book value of those  assets. In making  these
determinations, we utilize certain assumptions, including, but not limited to: (i) estimated fair market
value of the assets; and (ii) estimated future cash flows  expected  to  be  generated  by  these assets, which
are based on additional assumptions  such  as asset  utilization, length of service the  asset will be used in
our  operations, and estimated salvage values. To the extent a change in estimate for  useful lives  of our
MD-80 aircraft fleet occurs, there could result an acceleration of  depreciation expense associated with
the change in estimate.

Aircraft  maintenance and repair costs. We account for aircraft maintenance  activities under the
direct expense method. Under this method, maintenance and repair costs for owned and leased aircraft,
including major aircraft maintenance  activities, are charged to operating expenses as incurred. As a
lessee, we may be required under provisions of our  lease agreements to make payments  to  the lessor in
advance  of the performance of major maintenance activities.  These payments of maintenance deposits
are calculated based on a performance measure, such as flight hours or cycles, and are  available for
reimbursement to us upon the completion  of  the maintenance of the leased aircraft. Accounting
guidance for maintenance deposits requires these payments to be accounted for  as an asset  until
reimbursed for incurred maintenance costs or until it is determined that any portion of the estimated
total of the deposit is less than probable of  being returned. We had no maintenance deposits as of
December 31, 2011 or December 31,  2010.

Investment Securities. We maintain a liquid portfolio of investment securities  available  for current

operations and to satisfy on-going obligations.  We have classified these investments  as ‘‘available for
sale’’ and accordingly, unrealized gains or  losses are reported  as a  component of  comprehensive income
in stockholders’ equity.

Stock-based compensation. We issued stock-based awards, including restricted stock, stock  options

and stock appreciation rights (‘‘SARs’’) to  certain officers, directors, employees and  consultants. For
the years ended December 31, 2011,  2010  and 2009, we recorded $4.7  million, $4.4 million  and
$3.1 million, respectively, of compensation expense in our  consolidated  statements of income.

We  recognize stock-based compensation expense over the  requisite service  period using  a fair value
approach. Determining the fair value requires judgment, and  we  use the Black-Scholes valuation  model
for stock options and SARs issued. Significant judgment is required to establish the  assumptions to be
used in the Black- Scholes valuation model. These  assumptions are for the volatility of our common
stock, estimated term over which our  stock options and SARs will  be  outstanding, and interest rate  to
be applied. We use our closing share  price on the grant date as the  fair value for issuances of restricted
stock.

Expected volatilities used for the awards in 2011 were based on the historical volatility of our
common stock. No stock options or SARs were granted  during  2010. Expected volatilities for the
awards issued in 2009 were based on  the historical volatilities from  publicly  traded airline  companies of
our  peer group due to the lack of longer-term historical information  on our common stock price for
the period. We changed the basis for our  expected  volatilities  to  use historical volatility of our common
stock as a result of the availability of  more historical stock  information.

Expected term represents the weighted  average time between the option’s grant date and its
exercise date. We estimated our expected  term assumption in 2011  using historical  award  exercise
activity and employee termination activity. We used the simplified method from accounting  guidance

41

for companies with a limited trading history to estimate the  expected term  on 2009  award  grants. We
changed the basis for our expected term  to the use of historical award exercise activity  and employee
termination activity as a result of the availability of historical  award  information.

The risk-free interest rate for periods equal to the  expected term  of the stock option is based on  a

blended historical rate using Federal Reserve  rates for  U.S. Treasury securities.

RECENT ACCOUNTING PRONOUNCEMENTS

See related disclosure at ‘‘Item 8—Financial Statements and Supplementary Data—Notes to

Consolidated Financial Statements—Note 2—Summary of Significant Accounting Policies.’’

SPECIAL NOTE ABOUT FORWARD-LOOKING  STATEMENTS

We  have made forward-looking statements in this annual report on  Form 10-K,  and in this  section

entitled ‘‘Management’s Discussion and Analysis of Financial Condition  and  Results of Operations,’’
that are based on our management’s beliefs and assumptions and on information currently  available to
our  management. Forward-looking statements include the information  concerning our possible or
assumed future results of operations,  business strategies, financing  plans,  competitive  position, industry
environment, potential growth opportunities, future  service to be provided and the effects of future
regulation and competition. Forward-looking  statements include  all statements  that  are not historical
facts and can be identified by the use of  forward-looking terminology such as  the words ‘‘believe,’’
‘‘expect,’’ ‘‘anticipate,’’ ‘‘intend,’’ ‘‘plan,’’ ‘‘estimate,’’ ‘‘project’’ or similar expressions.

Forward-looking statements involve risks, uncertainties  and assumptions. Actual  results may  differ

materially from those expressed in the forward-looking  statements. Important risk factors  that  could
cause  our results to differ materially  from those expressed  in the  forward-looking statements may  be
found in Item 1A of this annual report  on Form 10-K  and generally may be found  in our periodic
reports and registration statements filed with the Securities and Exchange Commission  at www.sec.gov.
These risk factors include, without limitation, increases in fuel prices,  the effect of the economic
downturn on leisure travel, terrorist attacks, risks inherent to airlines, demand for  air  services  to  our
leisure  destinations from the markets served by us, our ability  to  implement our growth  strategy,
unionization efforts, our dependence on our  leisure destination markets, our ability to add,  renew or
replace gate leases, the competitive environment, problems  with our aircraft, dependence on fixed fee
customers, our reliance on our automated systems, economic  and other  conditions  in markets in which
we operate, aging aircraft and other  governmental regulation, our ability to obtain regulatory  approvals,
increases in maintenance costs and cyclical  and seasonal fluctuations  in our  operating results.

Any forward-looking statements are based  on information available  to  us today  and we undertake
no obligation to update publicly any  forward-looking statements, whether as a  result of future events,
new information or otherwise.

Item 7A. Quantitative and Qualitative  Disclosures  about Market  Risk

We  are subject to certain market risks,  including changes in  interest rates and commodity prices

(specifically, aircraft fuel). The adverse  effects  of  changes in these markets could pose  a potential loss
as discussed below. The sensitivity analysis does not consider the effects that  such adverse changes may
have on overall economic activity, nor does it consider  additional  actions we may take to mitigate our
exposure to such changes. Actual results may  differ. See the Notes  to  the consolidated financial
statements for a description of our financial accounting  policies and  additional information.

42

Aircraft Fuel

Our results of operations can be significantly  impacted by  changes  in the  price and  availability of

aircraft fuel. Aircraft fuel expense for  the  years ended December 31, 2011 and  2010 represented
approximately 47.7% and 43.6% of our  operating  expenses, respectively. Increases in fuel prices or a
shortage of supply could have a material  effect on our operations and operating results.  Based on our
2011 fuel consumption, a hypothetical  ten percent increase in the average  price per gallon of aircraft
fuel would have increased fuel expense  by  approximately $32.8  million  for the  year  ended
December 31, 2011. We have not hedged  fuel price risk in  recent years.

Interest Rates

We  have market risk associated with  changing interest  rates due  to  the short-term nature  of our

investment securities at December 31, 2011,  which totaled $150.7 million  in cash and  cash equivalents,
$154.8 million of short-term investments and $14.0 million of long-term investments.  We invest
available cash in money market funds, investment grade commercial  paper,  government and corporate
debt securities and other highly rated  financial instruments.  Because of the  short-term nature of  these
investments, the returns earned closely parallel short-term floating interest rates. A  hypothetical  100
basis point change in interest rates for the years ended  December 31,  2011 and 2010, would have
affected interest income from cash and investment securities by $0.1 million in  each  period.

In March 2011, we borrowed $125.0 million under our Term Loan  which bears variable-rate
interest. As a result of the Term Loan,  we  had  $123.5 million of variable-rate debt outstanding  as of
December 31, 2011. A hypothetical 100 basis  point change in  market  interest rates as  of December  31,
2011, would not have affected interest  expense  associated with  variable  rate  debt as a result  of  the
LIBOR floor under the Term Loan.

We  had $22.5 million, including current maturities, of fixed-rate debt outstanding  as of

December 31, 2011. A hypothetical 100 basis  point change in  market  interest rates as  of December  31,
2011, would not have had a material effect on the fair value of  our fixed  rate debt instruments. Also,  a
hypothetical 100 basis point change in market rates  during the years ended December 31,  2011 and
2010, would not have impacted our earnings or  cash flow associated with our fixed-rate debt.

43

Item 8. Financial Statements and Supplementary Data

The following consolidated financial  statements  as of December 31, 2011  and  2010 and  for each of

the three years in the period ended December 31, 2011 are included below.

Reports of Independent Registered Public  Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’ Equity and Comprehensive Income . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

45
47
48
49
50
51

44

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders  of
Allegiant Travel Company

We  have audited the accompanying consolidated balance sheets of Allegiant Travel Company and

subsidiaries (the ‘‘Company’’) as of December 31, 2011 and 2010, and the  related consolidated
statements of income, stockholders’ equity and comprehensive income, and cash flows  for each of the
three years in the period ended December  31, 2011. These financial statements are  the responsibility of
the Company’s management. Our responsibility is to express an  opinion on these financial statements
based on our audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated financial position of  the Company  as of December 31, 2011 and  2010, and  the
consolidated results of its operations and  its cash  flows  for  each  of the three years in the period ended
December 31, 2011, in conformity with  U.S.  generally accepted accounting  principles.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), the  effectiveness of Allegiant Travel Company’s internal control over
financial reporting as of December 31, 2011, based on criteria established  in Internal Control—
Integrated Framework issued by the Committee of Sponsoring Organizations of  the Treadway
Commission and our report dated February  27, 2012, expressed an unqualified opinion  thereon.

/s/ Ernst & Young LLP

Las Vegas, Nevada
February 27, 2012

45

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders  of
Allegiant Travel Company

We  have audited Allegiant Travel Company and  subsidiaries’ (the ‘‘Company’’) internal control

over financial reporting as of December  31, 2011, based on  criteria established in Internal Control—
Integrated Framework issued by the Committee  of Sponsoring Organizations of  the Treadway
Commission (the COSO criteria). The  Company’s management is responsible for maintaining  effective
internal control over financial reporting, and for  its assessment of  the  effectiveness  of internal control
over financial reporting included in the  accompanying Management’s Annual Report on Internal
Control  over Financial Reporting. Our  responsibility is to express an opinion on the Company’s internal
control over financial reporting based  on  our audit.

We  conducted our audit in accordance  with the  standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective internal control over financial reporting was maintained
in all material respects. Our audit included obtaining an  understanding  of internal control  over
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based on  the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We  believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is  a process designed to provide reasonable

assurance regarding the reliability of  financial reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted  accounting  principles. A company’s internal
control over financial reporting includes those policies  and procedures that (1)  pertain to the
maintenance of records that, in reasonable detail,  accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2)  provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of  financial statements in  accordance with generally
accepted accounting principles, and that receipts  and  expenditures of the company are being made  only
in accordance with authorizations of management  and  directors of the company; and  (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or
disposition of the company’s assets  that could have a material effect  on the financial statements.

Because of its inherent limitations, internal control over financial  reporting may not prevent or

detect misstatements. Also, projections  of any  evaluation of  effectiveness to future periods are  subject
to the risk that controls may become inadequate because  of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, Allegiant Travel Company and subsidiaries maintained, in all material respects,

effective internal control over financial reporting as  of December 31,  2011, based on the COSO
criteria.

We  also have audited, in accordance  with the  standards of the Public Company Accounting
Oversight Board (United States), the  consolidated balance  sheets of the Company as of December 31,
2011 and 2010, and the related consolidated statements of income,  stockholders’ equity and
comprehensive income, and cash flows for each of the three  years  in the  period ended  December 31,
2011 and our report dated February 27, 2012,  expressed an unqualified opinion thereon.

/s/ Ernst & Young LLP

Las Vegas, Nevada
February 27, 2012

46

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED BALANCE SHEETS

(in thousands, except for share amounts)

Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel, net of allowance for obsolescence of

$395 and $170 at December 31, 2011 and December 31, 2010,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in and advances to unconsolidated affiliates, net
. . . . . . . . . . . .
Deposits and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,
2011

December 31,
2010

$150,740
13,986
154,779
12,866

$113,293
19,787
35,695
7,852

14,539
24,861
13
4,577

376,361
307,842
1,500
14,007
1,980
5,053

13,383
24,071
—
2,517

216,598
267,298
1,500
1,305
1,983
12,582

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$706,743

$501,266

Current liabilities:

Current maturities of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term debt and other long-term liabilities:

Long-term debt, net of current maturities . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

7,885
16,756
34,096
118,768
—

177,505

138,184
39,550

355,239

$ 16,532
13,965
34,473
101,397
246

166,613

11,604
25,314

203,531

Stockholders’ equity:

Common stock, par value $.001, 100,000,000  shares authorized;

21,573,794 and 21,455,634 shares issued; 19,079,907 and 19,005,821
shares outstanding, as of December 31,  2011 and  December  31, 2010,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Treasury stock, at cost, 2,493,887 and 2,449,813 shares at December 31,

2011 and December 31, 2010, respectively . . . . . . . . . . . . . . . . . . . . .
Additional paid in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss,  net . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22

21

(97,835)
187,013
(26)
262,330

(95,913)
180,704
(9)
212,932

297,735

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

351,504

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

$706,743

$501,266

The accompanying notes are an integral part of these  consolidated financial  statements.

47

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF  INCOME

(in thousands, except for share amounts)

Year Ended December 31,

2011

2010

2009

OPERATING REVENUE:

Scheduled service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ancillary revenue:

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total ancillary revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed fee contract revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$514,984

$427,825

$346,222

180,078
29,916

209,994
43,690
10,449

169,640
24,366

194,006
40,576
1,234

143,001
19,715

162,716
43,162
5,840

Total operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

779,117

663,641

557,940

OPERATING EXPENSES:

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

330,657
119,856
66,709
81,228
19,905
1,101
41,975
32,242

243,671
108,000
62,620
60,579
17,062
1,721
34,965
30,367

165,000
90,006
53,993
52,938
16,458
1,926
29,638
25,728

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

693,673

558,985

435,687

OPERATING INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

85,444

104,656

122,253

OTHER (INCOME) EXPENSE:

(Earnings) loss from unconsolidated affiliates, net . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other (income) expense . . . . . . . . . . . . . . . . . . . . . . . . .

INCOME BEFORE INCOME TAXES . . . . . . . . . . . . . . . . . . . . . .
PROVISION FOR INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . .

(9)
(1,236)
7,175

5,930

79,514
30,116

(14)
(1,184)
2,522

1,324

84
(2,474)
4,079

1,689

103,332
37,630

120,564
44,233

NET INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 49,398

$ 65,702

$ 76,331

Earnings per share to common stockholders:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted average shares outstanding used in computing  earnings per

share to common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

2.59

2.57

$

$

3.36

3.32

$

$

3.81

3.76

18,935
19,125

19,407
19,658

19,982
20,278

The accompanying notes are an integral part of these consolidated financial  statements.

48

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY AND COMPREHENSIVE
INCOME

(in thousands)

Common Stock

Accumulated
Other

Less:

Par
Shares Value

APIC

Comprehensive Retained Treasury

Income

Earnings

Stock

Total

Balance at December 31, 2008 . . . . . . . . . . . . . . 20,917 $21 $164,206
3,109
Stock  compensation  expense . . . . . . . . . . . . . . .
—
Issuance of restricted stock . . . . . . . . . . . . . . . .
1,648
. . . . . . . . . . . . .
Issuance of unregistered shares
1,742
Exercises of stock options . . . . . . . . . . . . . . . . .
1,157
Tax benefit  from  stock  based compensation . . . . . .
—
Cancellation of restricted stock . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25
Shares repurchased  by the Company  and  held  as

— —
33 —
42 —
99 —
— —
(2) —
— —

treasury shares . . . . . . . . . . . . . . . . . . . . . . .

— —

Comprehensive income:

Unrealized  loss on short-term investments,  net  of
tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . .

— —
— —

Total comprehensive income . . . . . . . . . . . . . .

—

—
—

$ 566
—
—
—
—
—
—
—

—

$ 85,841 $(16,713) $233,921
3,109
—
1,648
1,742
1,157
—
(55)

—
—
—
—
—
—
(80)

—
—
—
—
—
—
—

— (25,356)

(25,356)

(474)
—

—
76,331

—
(474)
— 76,331

75,857

Balance at December 31, 2009 . . . . . . . . . . . . . . 21,089 $21 $171,887

$ 92

$162,172 $(42,149) $292,023

Stock  compensation  expense . . . . . . . . . . . . . . .
Issuance of restricted stock . . . . . . . . . . . . . . . .
Exercises of stock options . . . . . . . . . . . . . . . . .
Exercise of warrants . . . . . . . . . . . . . . . . . . . . .
Tax benefit  from  stock  based compensation . . . . . .
Cancellation of restricted stock . . . . . . . . . . . . . .
Reclassification of  stock  awards  to liabilities . . . . .
Shares repurchased  by the Company  and  held  as

treasury shares . . . . . . . . . . . . . . . . . . . . . . .
Cash  dividends, $0.75 per share . . . . . . . . . . . . .
Comprehensive income:

Unrealized  loss on short-term investments,  net  of
tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . .

Total comprehensive income . . . . . . . . . . . . . .

— —
94 —
119 —
163 —
— —
(8) —
— —

— —
— —

— —
— —

4,437
—
3,157
715
821
—
(313)

—
—

—
—

—
—
—
—
—
—
—

—
—

—
—
—
—
—
—
—

—
—
—
—
—
—
—

4,437
—
3,157
715
821
—
(313)

— (53,764)

(53,764)
— (14,942)

(14,942)

(101)
—

—
65,702

(101)
—
— 65,702

65,601

Balance at December 31, 2010 . . . . . . . . . . . . . . 21,456 $21 $180,704

$ (9)

$212,932 $(95,913) $297,735

Stock  compensation  expense . . . . . . . . . . . . . . .
Issuance of restricted stock . . . . . . . . . . . . . . . .
Exercises of stock options . . . . . . . . . . . . . . . . .
Tax benefit  from  stock  based compensation . . . . . .
Cancellation of restricted stock . . . . . . . . . . . . . .
Shares repurchased by  the Company  and  held  as

— —
49 —
73
1
— —
(4) —

treasury shares . . . . . . . . . . . . . . . . . . . . . . .

— —

Comprehensive income:

Unrealized  loss on short-term investments,  net  of
tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . .

— —
— —

Total comprehensive income . . . . . . . . . . . . . .

4,201
—
1,834
274
—

—

—
—

—
—
—
—
—

—

—
—
—
—
—

—
—
—
—
—

4,201
—
1,835
274
—

— (1,922)

(1,922)

(17)
—

—
49,398

—
(17)
— 49,398

49,381

Balance at December 31, 2011 . . . . . . . . . . . . . . 21,574 $22 $187,013

$ (26)

$262,330 $(97,835) $351,504

The accompanying notes are an integral part of these consolidated financial  statements.

49

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

Year ended December 31,

2011

2010

2009

OPERATING ACTIVITIES:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 49,398

$ 65,702

$ 76,331

Adjustments to reconcile net income to  net cash  provided by operating activities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on aircraft and other equipment  disposals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for obsolescence of expendable  parts,  supplies and  fuel . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs and original issue discount . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in certain assets and liabilities:

Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid  expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air  traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

41,975
4,794
225
411
4,735
13,977
(409)

5,801
(5,014)
(1,381)
(790)
(3,337)
3,065
(910)
17,371

34,965
2,878
(489)
—
4,437
(737)
(821)

(3,446)
(376)
(2,221)
(17,231)
195
4,526
(276)
10,850

29,638
4,898
120
—
3,109
6,768
(1,157)

(1,809)
(1,901)
(3,788)
(10,171)
(1,067)
2,196
6,969
21,538

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

129,911

97,956

131,674

INVESTING ACTIVITIES:

Purchase of investment securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from maturities and sales of  investment securities
. . . . . . . . . . . . . . . . . . . . . .
Purchase of property and equipment,  including  pre-delivery deposits . . . . . . . . . . . . . . . . .
Interest  during refurbishment of aircraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in unconsolidated affiliates, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase (decrease) in deposits and other  assets

(359,035)
227,232
(86,582)
(405)
951
3
9,613

(84,306)
188,436
(98,499)
—
483
(630)
1,298

(124,434)
60,364
(31,663)
—
—
(642)
(838)

Net cash (used in) provided by investing  activities

. . . . . . . . . . . . . . . . . . . . . . . . .

(208,223)

6,782

(97,213)

FINANCING ACTIVITIES:

Cash dividends paid to shareholders
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the issuance of long-term  debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repurchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . . . . . . . . . . .

Net change in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CASH AND CASH EQUIVALENTS AT BEGINNING  OF PERIOD . . . . . . . . . . . . . . . . . .

—
409
1,834
—
139,000
(1,922)
(21,151)
(2,411)

115,759

37,447
113,293

(14,942)
821
3,157
715
14,000
(53,764)
(31,671)
—

—
1,157
1,742
—
7,000
(25,356)
(25,918)
—

(81,684)

(41,375)

23,054
90,239

(6,914)
97,153

CASH AND CASH EQUIVALENTS AT END  OF PERIOD . . . . . . . . . . . . . . . . . . . . . . . .

$ 150,740

$113,293

$ 90,239

SUPPLMENTAL DISCLOSURES OF CASH FLOW  INFORMATION:

Cash transactions:

Interest  paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

6,592

$

2,496

$

4,292

Income taxes paid, net of refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 23,507

$ 36,986

$ 36,952

Non-cash transactions:

Deposits applied against flight equipment  purchase . . . . . . . . . . . . . . . . . . . . . . . . . . .

Maintenance deposits applied against  aircraft purchases

. . . . . . . . . . . . . . . . . . . . . . . .

Common stock issued for software operating system . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes payable issued for aircraft and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

1,277

$

— $

— $

1,982

$

—

—

— $

— $

1,648

— $ 14,000

$

—

The accompanying notes are an integral part of these consolidated financial  statements.

50

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

1. Organization and Business of Company

Allegiant Travel Company (the ‘‘Company’’) is a leisure travel company focused on providing travel

services and products to travelers between small,  underserved cities in the United States and popular
leisure  destinations. The Company operates  a low-cost passenger airline marketed primarily  to  leisure
travelers in small cities, allowing it to  sell air transportation both on a stand-alone  basis and bundled
with the sale of air-related and third  party services and products. The Company also provides air
transportation under fixed-fee flying arrangements. Because scheduled  service  and fixed fee air
transportation services have similar operating margins, economic characteristics, ‘‘production processes’’
involving check-in, baggage handling and flight services which  target the same class of customers and
are subject to the same regulatory environment,  the Company believes it operates  in one reportable
segment. Additionally, the Company  does not separately track  expenses for the scheduled service and
fixed fee air transportation services.

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the accounts of  Allegiant  Travel
Company and its wholly-owned operating  subsidiaries.  Investments  in affiliates in which ownership
interest ranges from 20 to 50 percent  and provides  the Company  the  ability to exercise significant
influence over operating and financial policies are  accounted for  under  the equity method.  All
intercompany balances and transactions have been eliminated.

Certain reclassifications have been made to the prior  period’s financial statements to conform to

2011 classifications. These reclassifications  had no effect on the previously reported net income.

Use of Estimates

The preparation of financial statements  in conformity with  accounting principles generally accepted

in the United States requires management to make estimates and assumptions that affect the  amounts
reported in the financial statements and  accompanying notes. Due  to  the prospective nature of these
estimates, actual results could differ from those estimates.

Cash and Cash Equivalents

Cash and cash equivalents include investments and interest bearing  instruments with maturities of

three months or less at the date of acquisition.  Such  investments  are  carried at cost  which approximates
market value.

Restricted Cash

Restricted cash represents credit card deposits, cash collateral against notes payable, escrowed
funds  under fixed fee flying contracts and  cash collateral against  letters of credit  required by hotel
properties for guaranteed room availability,  airports and certain other parties.

51

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Accounts Receivables

Accounts receivables are carried at cost.  They consist  primarily  of amounts due from credit card

companies associated with the sale of  tickets for future  travel,  and amounts due related to fixed fee
charter agreements.

Investment Securities

The Company’s investments in marketable securities  are classified as available-for-sale and are

reported at fair market value with the net unrealized gain or (loss) reported  as a component of
accumulated comprehensive income in  stockholders’ equity. Investment securities are classified as cash
equivalents, short-term investments and long-term investments based on maturity date.  Cash  equivalents
have maturities of three months or less, short-term  investments  have maturities  of greater  than three
months but equal to or less than one year  and long-term investments are those  with a maturity  date
greater than one year. As of December  31, 2011, the Company’s long-term investments consisted of
U.S. government agency bonds with contractual maturities of less than 15 months. Investment securities
consisted of the following:

As of December 31, 2011

As of  December 31, 2010

Gross
Unrealized

Cost

Gains (Losses)

Market
Value

Gross
Unrealized

Cost

Gains (Losses)

Commercial paper . . . . . . . . . . . . . $ 63,475 $ 7
140,250
Municipal debt securities . . . . . . . .
18
14,009 —
Government debt securities . . . . . .
4
26,851
Corporate debt securities . . . . . . . .

$(31) $ 63,451 $
(22)
(2)
(15)

140,246
14,007
26,840

— $— $ — $

132,268

2
— —
4,870 —

(11)
—
(2)

Market
Value

—
132,259
—
4,868

Total . . . . . . . . . . . . . . . . . . . . . . . $244,585 $29

$(70) $244,544 $137,138 $ 2

$(13) $137,127

The amortized cost of investment securities sold is  determined by  the specific  identification
method with any realized gains or losses  reflected in other (income) expense. The Company had
minimal realized losses during the year  ended  December 31, 2011 and  no  realized gains or losses
during the years ended December 31, 2010 and 2009.

The Company believes unrealized losses related to debt securities are not other-than-temporary.

Expendable Parts, Supplies and Fuel

Expendable parts, supplies and fuel inventories are valued at cost using the  first-in, first-out

method. Such inventories are charged  to  expense  as they are used in  operations. An allowance  for
obsolescence on spare parts is provided  over the remaining useful life of our aircraft fleet.

52

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Software Capitalization

The Company capitalizes certain costs  related to the development  of  computer software during the

application development stages of projects.  The  Company amortizes  these costs using the straight-line
method over the estimated useful life  of three years. The  Company had unamortized computer
software development costs of $8,524  and $2,387  as of December 31, 2011 and  2010, respectively.
Amortization expense related to computer software was $986 and $185 for the  years  ended
December 31, 2011 and 2010, respectively. Amortization expense related  to  computer software for the
year ended December 31, 2009 was minimal.  Costs incurred  during the preliminary  and
post-implementation stages of software  development  are expensed as incurred.

Property and Equipment

Property and equipment are recorded at cost and depreciated  using  the straight-line method to

their estimated residual values over their estimated useful lives  as follows:

Aircraft and engines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rotable parts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment and leasehold improvements . . . . . . . . . . . . . . . . .

3 - 10 years
7 years
3 - 7 years

Aircraft and engines have an estimated average  residual value  of 18.7% of original cost; other

property and equipment are assumed to have  no residual value.

Aircraft under capital lease arrangements  are depreciated over  the shorter of the useful life of the

aircraft or remaining lease term. Depreciation  for  these aircraft is included in depreciation and
amortization expense in the Company’s consolidated statements of income.

Investment in Unconsolidated Affiliates

The Company uses the equity method to account  for  AFH Inc.’s, a wholly-owned subsidiary,
investment in a fuel joint venture. AFH,  Inc. has a  50% interest in  a  joint venture agreement  with OSI
(an  affiliate of the Orlando Sanford International Airport) to handle certain fuel operations for the
Orlando Sanford International Airport.  The joint venture, SFB Fueling  LLC, is  responsible  for the
purchase and transport of jet fuel to  a  fuel  farm  facility owned and operated by OSI, and for  the sale
of jet fuel to air carriers. In addition,  AFH, Inc.  is responsible for  the  administrative functions for  the
joint venture. The Company’s proportionate allocation of net income or loss from  this investment and
from an investment in an aviation services company  are reported in the  Company’s consolidated
statements of income in other (income) expense, with  an adjustment  to  the recorded investment in  the
Company’s consolidated balance sheet. These investments treated under the equity method are not
material to the financial position or results of  operations of the Company.

53

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Capitalized Interest

Interest attributable to funds used to finance the  refurbishment  of aircraft  prior to revenue  service

is capitalized as an additional cost of the  related asset provided  the refurbishment is  extensive  or
requires an extended period of time  to  complete, generally longer than 90 days. Interest is  capitalized
at the Company’s average interest rate on long-term debt  and ceases  when the  asset is ready for
service. The Company capitalized interest  of $405  during  the year  ended December 31, 2011.  The
Company had no capitalized interest  during the  years  ended December 31, 2010 and 2009.

Measurement of Impairment of Long-Lived Assets

The Company records impairment losses on  long-lived assets  used  in operations, consisting

principally of property and equipment,  when events or changes in  circumstances indicate, in
management’s judgment, that the assets might be impaired and the undiscounted  cash  flows  estimated
to be generated by those assets are less than the carrying amount of those assets. Cash flow estimates
are based on historical results adjusted to reflect the Company’s best estimate of future market and
operating conditions. The net carrying  value of assets not recoverable is  reduced to fair value if lower
than carrying value. Estimates of fair  value  represent  the Company’s best estimate based on industry
trends,  recent transactions involving sales of similar  assets and, if  necessary, estimates of future
discounted cash flows. The Company had  no impairment losses on long-lived  assets used in  operations
for the years ended December 31, 2011, 2010 or 2009.

Revenue Recognition

Scheduled service revenue consists of passenger  revenue generated from limited frequency nonstop

flights between our leisure destinations  and  small cities and is recognized when  the travel-related
service or transportation is provided  or when the itinerary expires unused.  Nonrefundable  scheduled
itineraries expire on the date of the intended flight, unless the date is extended  by  notification from the
customer in advance. Itineraries sold  for transportation, but  not  yet  used, as  well as unexpired credits,
are included in air traffic liability.

Various taxes and fees assessed on the sale of tickets to end customers are collected by the
Company as an agent and remitted to taxing authorities.  These taxes and fees are presented on a  net
basis in the Company’s consolidated statements of income and  recorded  as a liability until remitted to
the appropriate taxing authority.

Fixed fee contract revenue consists largely of agreements to provide  charter service on a  seasonal

and ad hoc basis. Fixed fee contract revenue is recognized when  the transportation  is provided.

Ancillary revenue consists of passenger revenue from  air-related  charges and third party products.

Air-related charges include fees for optional services  provided to passengers such as  the use  of  its
website to purchase scheduled service transportation, advance  seat assignments, priority boarding,
unlimited changes to nonrefundable itineraries  and other services. Revenues  from air-related charges
are recognized when the transportation  is provided if  the product is not deemed independent of the
scheduled service. Revenues from change  fees for charges imposed on passengers for  making changes

54

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

to nonrefundable itineraries are recognized  as they occur.  Ancillary revenue is  also generated from  the
sale of third party products such as hotel  rooms,  rental  cars, ticket attractions and other items.
Revenues from the sale of third party  products are recognized at the time  the product  is utilized, such
as the time a purchased hotel room is  occupied. The amount of  revenues attributed to each element of
a bundled sale involving air-related charges and third party  products in  addition to airfare is
determined in accordance with accounting standards  for revenue arrangements with  multiple
deliverables. The sale of third party products is recorded  net of amounts  paid or  payable to wholesale
providers, travel agent commissions and credit card processing  fees  in accordance with revenue
reporting accounting standards.

Other revenue is generated from leased out  aircraft  and  flight  equipment and  other miscellaneous

sources. Lease revenue is recognized  on a straight-line  basis over the lease term.

Maintenance and Repair Costs

Aircraft maintenance and repair costs. The Company accounts for aircraft maintenance activities

under the direct expense method. Under  this method,  maintenance and  repair costs for owned and
leased aircraft, including major aircraft maintenance activities, are charged to operating expenses  as
incurred. As a lessee, the Company may  be required under provisions of the Company’s lease
agreements to make payments to the lessor  in advance of  the performance  of  major maintenance
activities. These payments of maintenance deposits are calculated based on a performance measure,
such as flight hours or cycles, and are available for reimbursement  to  the Company upon the
completion of the maintenance of the leased aircraft.  Accounting guidance for maintenance deposits
requires these payments to be accounted  for as an asset until reimbursed for incurred maintenance
costs or until it is determined that any  portion  of the estimated total  of  the deposit is less than
probable of being returned. The Company had  no maintenance deposits as  of December  31, 2011 and
2010.

Advertising Costs

Advertising costs are charged to expense in the  period incurred. Advertising expense  was  $5,159,

$4,742 and $6,456 for the years ended  December 31,  2011, 2010 and 2009,  respectively.

Earnings per Share

Basic and diluted earnings per share are computed pursuant to the  two-class  method. Under this
method, the Company attributes net income to two classes, common  stock  and unvested restricted stock
awards. Unvested restricted stock awards  granted to employees under  the Company’s Long-Term
Incentive Plan are considered participating securities as  they receive non-forfeitable  rights to cash
dividends at the same rate as common stock.

55

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Diluted net income per share is calculated using the more  dilutive of two methods. Under both

methods, the exercise of employee stock options, stock purchase warrants and stock-settled stock
appreciation rights are assumed using  the treasury  stock method. The assumption of vesting of
restricted stock, however, differs:

1. Assume vesting of restricted stock  using  the treasury  stock method.

2. Assume unvested restricted stock  awards are  not  vested,  and allocate  earnings to common

shares and unvested restricted stock awards using the  two-class  method.

For the years ended December 31, 2011  and  2010, the second method above which assumes

unvested awards are not vested was used in the computation because it was more  dilutive than the first
method above which assumes vesting of awards using the treasury  stock method. Both methods resulted
in the same diluted net income per share for the year ended  December 31, 2009. The following table
sets forth the computation of net income  per  share on a basic and  diluted  basis for the periods
indicated (shares in table below in thousands):

Year Ended December 31,

2011

2010

2009

Basic:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Net income allocated to participating securities . . . . . . . . . . . . .

$49,398
(283)

$65,702
(402)

$76,331
(101)

Net income attributable to common stock . . . . . . . . . . . . . . . . . . . . .

$49,115

$65,300

$76,230

Net income per share, basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2.59

$

3.36

$

3.81

Weighted-average shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . .

18,935

19,407

19,982

Diluted:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Net income allocated to participating securities . . . . . . . . . . . . .

$49,398
(280)

$65,702
(398)

$76,331
—

Net income attributable to common stock . . . . . . . . . . . . . . . . . . . . .

49,118

65,304

76,331

Net income per share, diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

2.57

$

3.32

$

3.76

Weighted-average shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dilutive  effect of stock options, stock purchase warrants, restricted stock
and stock-settled stock appreciation rights . . . . . . . . . . . . . . . . . . . . .

18,935

19,407

19,982

209

305

296

Adjusted weighted-average shares outstanding  under treasury stock

method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,144

19,712

20,278

Participating securities excluded under two-class  method . . . . . . . . . . . . .

(19)

(54)

Adjusted weighted-average shares outstanding  under two-class method . .

19,125

19,658

N/A

N/A

56

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with  accounting standards
which  require the compensation cost relating to share-based payment transactions  be  recognized in the
Company’s consolidated statements of income. The  cost  is measured at the grant date, based on the
calculated fair value of the award using  the Black- Scholes option pricing model for  stock options  and
stock appreciation rights (‘‘SARs’’), and based on the closing share price of the Company’s stock on the
grant date for restricted stock awards. The cost  is recognized as  an  expense over  the employee’s
requisite service period (the vesting period of the  award). The  vesting period of the  Company’s awards
is generally three years. The Company’s stock-based employee compensation  plan is more fully
discussed in Note 13—Employee Benefit Plans.

Income Taxes

The Company’s provision for income taxes is based  on estimated effective annual income tax  rates.
The provision differs from income taxes currently  payable because certain items of income and  expense
are recognized in different periods for financial statement purposes than for tax return purposes.  A
valuation allowance for net deferred  tax  assets is provided unless realizability is judged  by  the Company
to be more likely than not. The Company  has determined that  all of its deferred  tax assets are more
likely than not to be realized. The Company determines  the net current  and non-current deferred  tax
assets or liabilities separately for federal, state, and other local  jurisdictions.

The Company’s income tax returns are subject to examination  by the Internal Revenue  Service
(‘‘IRS’’) and other tax authorities in the locations where the Company operates. The Company assesses
potentially unfavorable outcomes of such examinations  based on the criteria set forth in uncertain tax
position accounting standards. The accounting  standards prescribe a minimum recognition threshold a
tax position is required to meet before  being recognized in the financial statements.

Accounting standards for income taxes, utilize  a two-step approach for evaluating tax positions.
Recognition (Step  I) occurs when the  Company concludes  that a tax position, based on its technical
merits,  is more likely than not to be sustained upon examination. Measurement  (Step II) is only
addressed if the position is deemed to be more likely than  not  to  be  sustained. Under Step II, the tax
benefit is measured as the largest amount  of benefit  that is more likely than not to be realized upon
settlement. Accounting for income taxes standards  generally identify the term ‘‘more likely than not’’ to
represent the likelihood of occurrence to be greater than  50%.

The tax positions failing to qualify for  initial recognition are to be recognized in the first
subsequent interim period that they meet  the ‘‘more likely than not’’ standard. If it is subsequently
determined that a previously recognized tax position no  longer meets the ‘‘more likely than not’’
standard, it is required that the tax position be derecognized. Accounting for income taxes standards
specifically prohibit the use of a valuation  allowance  as a substitute for derecognition of tax  positions.
As applicable, the Company will recognize accrued penalties and interest related  to  unrecognized tax
benefits in the provision for income taxes.

57

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Newly Issued Accounting Pronouncements

In June 2011, the Financial Accounting Standards Board (‘‘FASB’’) issued Accounting Standards

Update No. 2011-05, ‘‘Presentation of Comprehensive Income’’ (‘‘ASU 2011-05’’), which amends Topic
220 in the FASB Accounting Standards Codification (‘‘ASC’’) for the presentation of comprehensive
income in the financial statements. This  new  guidance allows companies  the option to present other
comprehensive income in either a single continuous statement or in two  separate  but consecutive
statements. Under both alternatives,  companies  will  be  required to present each component of net
income and comprehensive income. The adoption of this updated guidance will impact the presentation
of the Company’s consolidated financial statements, but it will not change the items  that must  be
reported in other comprehensive income or when an item of  other  comprehensive  income  must  be
reclassified to net  income. This requirement will  become effective on a retrospective basis at  the
beginning of the Company’s 2012 fiscal year. In December 2011, FASB issued Accounting Standards
Update No. 2011-12, ‘‘Deferral of the Effective Date for Amendments to the  Presentation of
Reclassifications of Items Out of Accumulated Other Comprehensive Income in ASU  2011-05’’ (‘‘ASU
2011-12’’), to defer the effective date of the specific  requirement to present items  reclassified out  of
accumulated other comprehensive income  to net income alongside their respective  components of net
income and other comprehensive income.  All other  provisions of this update, which are to be applied
retrospectively, are effective for fiscal  years, and  interim periods within those  years,  beginning  after
December 15, 2011. The Company is  currently evaluating the  impact adoption  will  have on its
consolidated financial statements.

In May 2011, the FASB issued Accounting  Standards Update No.  2011-04, ‘‘Amendments to

Achieve Common Fair Value Measurement and Disclosure  Requirements  in U.S. GAAP  and
International Financial Reporting Standards (‘‘IFRS’’),’’ which amends Topic 820 in the ASC  and
relates to a major convergence project of the FASB and the  International Accounting  Standards Board
to improve IFRS and U.S. GAAP. This  new guidance results in a consistent definition of fair value and
common requirements for measurement of and disclosure about fair  value between IFRS and
U.S. GAAP. The new guidance also changes some fair value  measurement principles and enhances
disclosure requirements related to activities  in  Level  3 of the  fair value hierarchy. The amendments are
to be applied prospectively and are effective for annual  periods beginning  after December  15, 2011.
The Company has evaluated the guidance  and  determined that  it will not likely have any significant
impact on its consolidated financial statements.

In September 2009, the FASB ratified  Emerging Issues  Task Force Issue No. 08-01, ‘‘Revenue
Arrangements with Multiple Deliverables’’ (‘‘EITF 08-1’’). EITF 08-1 updated the guidance pertaining
to multiple-element revenue arrangements  included in ASC Topic 605 and changed the allocation
methods used in determining  how to  account for multiple payment streams. It also results  in the ability
to separately account for more deliverables and potentially less  revenue deferrals. This  accounting
standard became effective for new revenue arrangements entered into by the Company after January 1,
2011. Adoption of the new accounting guidance  has not had a material effect on the  Company’s
consolidated financial statements.

58

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

3. Property and Equipment

At December 31, 2011, the Company’s aircraft fleet consisted of 56 MD-80 aircraft and one
Boeing 757-200 aircraft in revenue service. In addition,  the Company  owns three MD-80 aircraft not in
revenue service and three Boeing 757-200 aircraft  leased out to third parties on a short-term basis. At
December 31, 2010, the Company owned  52 MD-80 aircraft  in revenue  service,  and eight  MD-80
aircraft and two Boeing 757-200 aircraft  not in  revenue service.

Property and equipment consist of the  following:

As of
December 31,
2011

As of
December 31,
2010

Flight equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ground property and equipment . . . . . . . . . . . . . . . . . . .

$ 431,924
30,301

$ 364,075
20,712

Total property and equipment . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . .

462,225
(154,383)

384,787
(117,489)

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . .

$ 307,842

$ 267,298

Depreciation and amortization expense for the years ended December 31,  2011, 2010 and 2009 was

$41,975, $34,965 and $29,638, respectively.

4. Accrued Liabilities

Accrued liabilities consist of the following:

As of
December 31,
2011

As of
December 31,
2010

Salaries, wages and benefits . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Passenger taxes and fees payable . . . . . . . . . . . . . . . . . . .
Station expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,169
11,414
4,662
6,037
501
313

Total accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

$34,096

$11,590
4,738
6,078
5,373
104
6,590

$34,473

59

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

5. Long-Term Debt

Long-term debt consists of the following:

As of
December 31,
2011

As of
December 31,
2010

Senior secured term loan facility, interest at LIBOR  plus 4.25%  with

LIBOR floor of 1.5%, due March 2017 . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes payable, secured by aircraft, interest at 4.95%, due October  2015 . . . .
Notes payable, secured by aircraft, interest at 6.28%, due March  2015 . . . . .
Notes payable, secured by aircraft, interest at 6.26%, due August 2014 . . . . .
Notes payable, secured by aircraft, interest at 6%, due April 2012 . . . . . . . .
Notes payable, secured by aircraft, interest  at 8.5%,  due November  2011 . . .
Notes payable, secured by aircraft, interest  at 6.8%,  due June 2011 . . . . . . .
Notes payable, secured by aircraft, interest  at 6%,  due at varying dates

$123,522
6,739
5,814
9,994
—
—
—

through February 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current maturities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

146,069
(7,885)

$

—
—
—
13,224
6,437
6,209
1,616

650

28,136
(16,532)

Long-term debt, net of current maturities . . . . . . . . . . . . . . . . . . . . . . . . . .

$138,184

$ 11,604

Maturities of long-term debt, as of December 31, 2011, for  the next  five  years  and thereafter,  in
aggregate, are: 2012—$7,885; 2013—$8,297; 2014—$7,738; 2015—$3,212; 2016—$1,146; thereafter—
$117,791.

Senior Secured Term Loan Facility

On March 10, 2011, the Company borrowed $125,000 under a  senior secured term loan  facility

(the ‘‘Term  Loan’’). The Term Loan matures on March 10, 2017, bears interest based on  the London
Interbank Offered Rate (‘‘LIBOR’’) or prime rate with interest payable  quarterly  or more frequently
until maturity and includes a LIBOR floor of  1.5%. The Term  Loan  is secured  by  all  property and
assets of the Company with certain exceptions. The Term Loan contains a restriction  on future
borrowing, provides for maximum annual  capital  expenditures and contains  other  affirmative and
negative covenants. In addition to quarterly  principal  payments equal to 0.25% of the initial  loan, the
Term Loan also provides for mandatory  and  optional prepayment provisions. In connection with the
borrowing under the Term Loan, the  Company made early payments in February 2011 of all existing
debt obligations secured by its MD-80 aircraft. Proceeds from the Term  Loan are  also being used for
the funding of current and future capital  expenditure programs and  general  corporate purposes.

As of December 31, 2011, management believes the Company is in compliance with all covenants

under the Term Loan.

60

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

5. Long-Term Debt (Continued)

Other

In September 2011, the Company borrowed $7,000  under a loan agreement secured by one Boeing

757-200  aircraft purchased in March 2011. The note payable issued under the loan agreement bears
interest at 4.95% per annum and is payable in monthly installments through October 2015.

In March 2011, the Company borrowed $7,000  under a  loan agreement secured by one Boeing
757-200  aircraft purchased in February 2011.  The note payable issued under the loan agreement  bears
interest at 6.28% per annum and is payable in monthly installments through March  2015.

In September 2010, the Company exercised  early purchase options on two aircraft subject to

capital leases and retired the outstanding capital lease obligations for these aircraft.

In August 2010, the Company borrowed $14,000 under a loan agreement secured by two  Boeing

757-200  aircraft. The notes payable issued  under  the loan agreement bear interest at 6.26% per annum
and are payable in monthly installments through August  2014. The Company applied  a portion of the
proceeds from this loan to make payment on existing  debt  obligations of $7,219 secured by four MD-80
aircraft that would have been due in June  2011 and June 2014.  In accordance  with the loan agreement,
collateral is held on deposit until certain terms are met.

6. Leases

The Company leases aircraft and other assets,  including  office facilities, airport and  terminal

facilities and office equipment with terms extending  through 2019.

As of December 31, 2011, the Company was party to operating  lease agreements for two MD-80

aircraft. In December 2011, the Company  exercised purchase options on these two aircraft  and took
ownership of the aircraft in January 2012. Upon taking  ownership  of these two  aircraft in  January 2012,
the Company no longer has any aircraft under operating leases.

In February 2010, the Company exercised  purchase options on two MD-80 aircraft  under operating

leases and took ownership of the aircraft in  October 2010.

The office facilities under lease include  approximately 75,000 square  feet of space for the
Company’s primary corporate offices. The lease has  two five-year renewal options, but the Company
has the right to terminate after the seventh  year of the  lease in April 2015. As of April 2011, the
Company has the right to purchase the  building. The  Company is also  responsible  for its share of
common area maintenance charges.

Airport and terminal facility leases are entered into with a number of local governments and other

third parties.  These lease arrangements have a variety  of  terms and  conditions. Leasehold
improvements made at these  facilities are not  material.

Total rental expense for aircraft and non-aircraft operating leases for the years ended

December 31, 2011, 2010 and 2009 was $8,336,  $8,742  and  $8,204 respectively.

61

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

6. Leases (Continued)

At December 31, 2011, scheduled future minimum  lease payments under operating  leases with

initial or remaining non-cancelable lease  terms in excess of one  year are as  follows:

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating
Leases

$12,867
12,447
11,458
7,251
2,417
3,630

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$50,070

7. Stockholders’ Equity

The Company is authorized by the Board of  Directors to acquire the Company’s stock through
open market purchases under its share repurchase  program. During  2011, the Company  repurchased
34,323 shares through open market purchases  at an average cost of $43.49 per share for  a total
expenditure of $1,493. During 2010, the Company repurchased 1,206,689  shares through  open market
purchases at an average cost of $44.40  per share for  a total expenditure of $53,574. As of
December 31, 2011, the Company had  $44,934 in unused stock repurchase authority remaining under
the Board approved program.

On May 3, 2010, 162,500 shares of our common stock were issued through the  exercise  of
warrants. These warrants were issued to a  placement agent in  connection with  a private  placement  of
equity in 2005. The Company received  $715  in proceeds  from  the exercise of these warrants.

On April 26, 2010, the Company’s Board of Directors declared a one-time  cash dividend of $0.75

per  share on its outstanding common  stock payable to stockholders of record on May 14,  2010. On
June 1, 2010, the Company paid cash dividends of  $14,942  to  these stockholders.

In May 2009, the Company completed  a secondary offering for the  sale of shares from certain

existing stockholders. The Company did  not sell  any shares in  this  underwritten offering.

In March 2009, Allegiant Information Systems, Inc., a  wholly owned subsidiary of the Company,

completed a plan of merger with an organization that  owned  the exclusive rights to the travel
applications of the software operating system  the Company has used since its inception. In
consideration for the acquisition, the Company issued 41,450 shares of its unregistered common stock.

62

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

8. Comprehensive Income

The components of comprehensive income included the following:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive (loss) income :

Year ended
December 31,

2011

2010

$49,398

$65,702

Unrealized (loss) gain on short-term  investments, net  of  tax . .

(17)

(101)

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . .

$49,381

$65,601

9. Fair Value Measurements

Fair value measurements accounting  standards  define fair  value, establish a consistent  framework

for measuring fair value, and require  disclosures for  each major  asset  and  liability  category  measured at
fair value on either a recurring or a nonrecurring basis.  Fair value is an exit price,  representing  the
amount that would be received to sell  an  asset or  paid to transfer a liability in an orderly transaction
between market participants. As such, fair value is  a market-based measurement that should be
determined based on assumptions that market participants would use in pricing an asset  or liability. As
a basis for considering such assumptions, a  three-tier fair value  hierarchy is  established in accounting
standards. The hierarchy prioritizes the inputs used in  measuring fair  value.  These tiers include:
Level 1, defined as observable inputs such as quoted prices in  active markets; Level  2, defined as inputs
other than quoted prices in active markets that are  either directly or indirectly observable; and Level 3,
defined as unobservable inputs in which little or no market data  exists,  therefore  requiring an  entity to
develop its own assumptions.

As of December 31, 2011, the Company held cash  equivalents and investment  securities that are
required to be measured at fair value on  a recurring basis.  The  Company uses the market approach
valuation technique to determine fair  value for  these cash equivalents and investment securities.  The
assets classified as Level 1 consist of  money  market  funds  for which original cost  approximates fair
value. The assets classified as Level 2 consist of municipal debt  securities, government debt securities,
corporate debt securities and commercial  paper, which are valued using quoted market prices or
alternative pricing sources including transactions  involving identical  or  comparable  assets and models
utilizing market observable inputs.

For those assets classified as Level 2  that  are not in active  markets, the Company obtained fair
value from pricing sources using quoted market prices  for identical or comparable  instruments and
based on pricing models which include significant observable inputs, including maturity dates, issue
dates, settlement date, benchmark yields,  reported trades, broker-dealer quotes, issue spreads,
benchmark securities, bids, offers and  other market related data. These  observable inputs can be
derived from or corroborated by observable market data  for  substantially  the full term  of  the asset.

63

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

9. Fair Value Measurements (Continued)

Assets  measured at fair value on a recurring basis at December  31, 2011  and December 31, 2010

were as follows (in thousands):

Description

Cash equivalents

December 31,
2011

Money market funds . . . . . . . . . . . . . . . . . . . . . .
Commercial paper . . . . . . . . . . . . . . . . . . . . . . .
Municipal debt securities . . . . . . . . . . . . . . . . . . .

$ 50,559
12,030
63,728

Total cash equivalents . . . . . . . . . . . . . . . . . . .

126,317

Short-term investments

Commercial paper . . . . . . . . . . . . . . . . . . . . . . .
Municipal debt securities . . . . . . . . . . . . . . . . . . .
Corporate debt securities . . . . . . . . . . . . . . . . . . .

51,421
76,518
26,840

Total short-term investments . . . . . . . . . . . . . . .

154,779

Long-term investments

Government debt securities . . . . . . . . . . . . . . . . .

Total long-term investments . . . . . . . . . . . . . . .

14,007

14,007

Fair Value Measurements at Reporting
Date Using

Quoted
Prices in
Active
Markets for
Identical
Assets
(Level 1)

$50,559
—
—

50,559

—
—
—

—

—

—

Significant
Other
Observable
Inputs
(Level  2)

$

—
12,030
63,728

75,758

51,421
76,518
26,840

154,779

14,007

14,007

Significant
Unobservable
Inputs
(Level 3)

$—
—
—

—

—
—
—

—

—

—

Total investment securities . . . . . . . . . . . . . . . . . . .

$295,103

$50,559

$244,544

$—

64

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

9. Fair Value Measurements (Continued)

Fair Value Measurements at Reporting
Date Using

Quoted
Prices in
Active
Markets for
Identical
Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level  2)

Significant
Unobservable
Inputs
(Level 3)

December 31,
2010

Description

Cash equivalents

Money market funds . . . . . . . . . . . . . . . . . . . . . .
Municipal debt securities . . . . . . . . . . . . . . . . . . .

$

4,390
100,127

Total cash equivalents . . . . . . . . . . . . . . . . . . .

104,517

$4,390
—

4,390

$

—
100,127

100,127

Short-term investments

Municipal debt securities . . . . . . . . . . . . . . . . . . .
Corporate debt securities . . . . . . . . . . . . . . . . . . .

Total short-term investments . . . . . . . . . . . . . . .

Long-term investments

Municipal debt securities . . . . . . . . . . . . . . . . . . .

Total long-term investments . . . . . . . . . . . . . . .

30,827
4,868

35,695

1,305

1,305

—
—

—

—

—

30,827
4,868

35,695

1,305

1,305

$—
—

—

—
—

—

—

—

Total investment securities . . . . . . . . . . . . . . . . . . .

$141,517

$4,390

$137,127

$—

There were no significant transfers between Level  1 and Level 2 assets  for  the years ended

December 31, 2011 or 2010.

The carrying value for all long-term debt,  including current maturities, owed by the Company for

the years ended December 31, 2011  and  2010, approximates fair value.

10. Income Taxes

The Company is subject to income taxation in the  United States and various state jurisdictions in

which  it operates. In accordance with income tax reporting accounting standards,  the Company
recognizes tax benefits or expense on the  temporary differences  between the financial reporting and tax
bases of its assets and liabilities.

65

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

10. Income Taxes (Continued)

The components of the provision (benefit) for income taxes are as follows:

Year Ended December 31,

2011

2010

2009

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$16,920
2,890

$32,082
2,607

$35,905
1,613

Total current . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,810

34,689

37,518

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,982
324

Total deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,306

3,030
(89)

2,941

6,195
520

6,715

Total income tax provision . . . . . . . . . . . . . . . . . . . . .

$30,116

$37,630

$44,233

The Company recorded $274, $821 and $1,157 as  an increase to additional paid in  capital for
certain tax benefits from employee stock-based compensation for the years ended December 31,  2011,
2010 and 2009, respectively.

Reconciliations of the statutory income tax  rate  and the  Company’s effective tax rate for 2011,

2010, and 2009 are as follows:

Federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal income tax benefit . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35.0% 35.0% 35.0%
1.7% 1.2% 1.6%
1.2% 0.2% 0.1%

Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

37.9% 36.4% 36.7%

Year Ended December 31,

2011

2010

2009

66

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

10. Income Taxes (Continued)

The major components of the Company’s net deferred tax assets and liabilities are  as follows:

As of December 31,

2011

2010

Assets

Liabilities

Assets

Liabilities

Current:

Accrued Vacation . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . .
Accrued property taxes . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 775
—
636
610
1,481

$

— $ 688
—
691
386
707

(3,489)
—
—
—

Total current . . . . . . . . . . . . . . . . . . . . . .

3,502

(3,489)

2,472

$

—
(2,718)
—
—
—

(2,718)

Noncurrent:

Depreciation . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . .

— (42,932)
—
931
— 1,642
77
—

— (27,964)
—
—
—

826
2,478
78

Total noncurrent: . . . . . . . . . . . . . . . . . . .

3,382

(42,932)

2,650

(27,964)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$6,884

$(46,421) $5,122

$(30,682)

The Company paid income taxes, net of refunds, of $23,507, $36,986 and $36,952  in 2011, 2010

and 2009, respectively.

Effective January 1, 2007, the Company  adopted  accounting standards for uncertain tax positions.

Accounting standards for income taxes utilize a two-step approach for evaluating tax positions. A tax
position is recognized if it is more likely than not to be sustained  upon examination and  measured as
the largest amount of benefit that is  more  likely than not (greater than 50%) to be realized upon
settlement.

If it is subsequently determined that  a previously recognized tax position  no longer meets the

‘‘more likely than not’’ standard, it is required that the tax position be derecognized. Accounting for
income taxes standards specifically prohibit the  use of a valuation  allowance  as a substitute for
derecognition of tax positions.

67

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

10. Income Taxes (Continued)

A reconciliation of the beginning and  ending amount of unrecognized tax benefit is as  follows:

Beginning Balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases for tax position of prior years . . . . . . . . . . . . . . . . . . . .
Increases for tax position of current year . . . . . . . . . . . . . . . . . . .
Decreases for tax positions of prior years . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decreases for lapses in statute of limitations . . . . . . . . . . . . . . . .

As of December 31,

2011

2010

$ 3,619

$ —
— 3,277
342
—
—
(1,754)
—
—
—
(1,865)

Ending Balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $3,619

For the years ended December 31, 2011  and  2010, the Company has recognized a liability for
uncertain tax positions of $0 and $3,619,  respectively.  During the third quarter of 2011, the  liability
recognized for the uncertain tax positions  decreased by $3,619  as a result  of  lapses in statute of
limitations, changes in judgment and other items. The Company’s uncertain tax position related to
timing differences and no amount, if recognized,  would impact the effective  tax rate.

The Company’s policy is to recognize interest and penalties  accrued on  any  unrecognized tax
benefits as a component of income tax expense. During  the years ended December 31, 2011  and 2010,
the Company recognized no interest and  penalties.

The Company files income tax returns in  the U.S. federal  jurisdiction as  well as multiple state
jurisdictions. The Company is not currently  under  examination  by the IRS. Various federal,  state and
local tax returns remain open to examination. The  Company believes that any potential assessment
would be immaterial.

11. Related Party Transactions

The building in which the Company maintains its headquarters is leased from a  limited liability

company in which the Chief Executive  Officer and two other Directors own  significant interests as
non-controlling members. In June 2008, the Company entered into a lease agreement for additional
office space to be used as its training  facility which  is located in a building adjacent  to  the Company’s
headquarters. The second building is  also  owned by  a limited  liability  company in  which the Chief
Executive Officer and two other Directors  own significant interests as non-controlling members. Under
the terms of these agreements, the Company made rent payments  of $2,284, $2,361 and  $2,016, in 2011,
2010 and 2009, respectively.

12. Financial Instruments and Risk Management

The Company’s debt with a carrying value of $146,069  and  $28,136 as of December 31,  2011 and

2010, respectively, approximates fair value.  These fair value estimates were based on the  discounted
amount of future cash flows using the  Company’s current incremental rate of borrowing for similar
liabilities.

The carrying amounts of cash, cash equivalents, restricted cash, accounts  receivable and  accounts

payable approximate fair value due to  their short  term nature.

68

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

13. Employee Benefit Plans

401(k) Plan

The Company has a defined contribution plan covering  substantially  all eligible employees.  Under

the plan, employees may contribute up to 90% of their  eligible annual compensation with the  Company
making matching contributions on employee contributions of up to 5% of eligible employee  wages. The
Company recognized expense under this  plan of $2,002, $1,650  and $908 for the  years  ended
December 31, 2011, 2010 and 2009, respectively.

Stock-based employee compensation

In 2006, the Board of Directors adopted, and the stockholders  approved, a Long-Term Incentive
Plan (the ‘‘2006 Plan’’) and reserved 3,000,000 shares of common stock for the Company  to  grant stock
options, restricted stock, SARs and other  stock-based awards to certain officers, directors, employees,
and consultants of the Company. The 2006 Plan  is administered  by the  Company’s compensation
committee of the Board of Directors.  Upon  the merger of Allegiant Travel Company,  LLC into
Allegiant Travel Company (a Nevada  corporation) immediately  prior to the Company’s initial public
offering, all outstanding stock options  under the previously adopted share option program  (the ‘‘Share
Option Program’’) were transferred to the 2006 Plan. In addition,  no further option grants may  be
made under the predecessor company’s Share Option Program. The transferred  options  continue  to  be
governed by their existing terms, unless the compensation committee elects to extend one or more
features of the 2006 Plan to those options.

Compensation expense

For the years ended December 31, 2011, 2010 and 2009,  the  Company recorded $4,735,  $4,437 and
$3,109, respectively, of compensation  expense in the  consolidated statements of income related to stock
options, SARs (stock-settled and cash-settled)  and restricted stock.

The unrecognized compensation cost and weighted-average period over  which the cost is expected

to be recognized for nonvested awards  as of December 31, 2011  are presented below:

Stock options and stock-settled SARs . . . . . . . . . . . . . . .
Restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash-settled SARs . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 306
3,158
1,416

$4,880

0.74
1.59
2.23

$1.79

Unrecognized
Compensation
Cost

Weighted
Average
Period (years)

Fair value

The fair value of stock options and SARs granted was estimated as of  the  grant date  using  the
Black-Scholes option-pricing model. Cash-settled  SARs are  liability-based awards and the fair  value and
compensation expense recognized for  these awards are updated each reporting period. No  stock

69

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

13. Employee Benefit Plans (Continued)

options or SARs were granted in 2010.  The assumptions used  in the  Black-Scholes option-pricing
model are noted in the table below:

Weighted-average volatility . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

58.32% N/A 42.34%
N/A
3.5
0.80% N/A
— N/A

3.5
1.33%
—

2011

2010

2009

Expected volatilities used for the awards in 2011 were based on the historical volatility of the
Company’s own common stock. Expected volatilities for  the awards issued in 2009  were based on the
historical volatilities from publicly traded airline companies of the Company’s peer group due to the
lack of longer-term historical information on the Company’s stock price. The Company changed the
basis for its expected volatilities to the  use of historical  volatility of its own common stock  as a result of
the availability of more historical stock information.

Expected term represents the weighted  average time between the award’s grant date and its
exercise date. The Company estimated  its expected term assumption in 2011 using historical award
exercise activity and employee termination activity. The Company used the simplified  method from
accounting guidance for companies with  a  limited  trading history, to estimate the expected term of  the
2009 award grants. The Company changed the basis  for its expected term to the  use of historical award
exercise activity and employee termination activity as a  result of the  availability of historical award
information.

The risk-free interest rate for periods equal to the  expected term  of the award is  based on  a
blended historical rate using Federal Reserve  rates for  U.S. Treasury securities. The contractual terms
of the Company’s stock option and SAR awards granted range from five to ten years.

Stock options and stock-settled SARs

A summary of option and stock-settled SARs  activity as of  December  31, 2011 and changes during

the year then ended is presented below:

Options
and Stock-
Settled
SARS

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual
Life (Years)

Aggregate
Intrinsic Value

Outstanding at January 1, 2011 . . . . .
Granted . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . .

568,833
—
(72,900)
(2,500)

Outstanding at December 31, 2011 . .

493,433

$33.18
—
25.18
38.32

$34.34

Fully vested and expected to vest at

December 31, 2011 . . . . . . . . . . . .

472,511

$34.38

Exercisable at December 31, 2011 . . .

380,267

$33.13

2.64

$9,374,814

2.64

2.76

$8,961,160

$7,683,310

70

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

13. Employee Benefit Plans (Continued)

The weighted average fair value per  share of awards granted during the year ended  December 31,
2009 was $12.44. No options or stock-settled  SARs were granted during  the years ended December 31,
2011 and 2010. During the years ended  December  31, 2011, 2010  and 2009, the total intrinsic value of
options exercised was $1,407, $2,972  and  $2,917, respectively. Cash  received  from option  exercises for
the years ended December 31, 2011,  2010  and 2009, was $1,834, $3,157 and $1,742, respectively.

Restricted stock awards

A summary of the status of the Company’s nonvested restricted stock grants during the  year ended

December 31, 2011 is presented below:

Nonvested at January 1, 2011 . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

106,270
49,384
(44,307)
(4,124)

Nonvested at December 31, 2011 . . . . . . . . . . . . . . . . . . . .

107,223

Weighted
Average Grant
Date Fair Value

$49.60
43.32
48.10
50.09

$47.22

The weighted average grant date fair  value per share  of restricted stock  grants during the  years
ended December 31, 2011, 2010 and 2009 was $43.32, $52.44  and $38.31, respectively. The total fair
value of restricted stock vested during  the years ended December 31,  2011, 2010  and 2009, was $2,131,
$899 and $1,605, respectively.

Cash-settled stock appreciation rights

A summary of cash-settled SARs awards  activity during the year  ended December 31, 2011  is

presented below:

Outstanding at January 1, 2011 . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Cash-Settled
SARs

—
117,042
—
(919)

Outstanding at December 31, 2011 . . . . . . . . . . . . . . . . .

116,123

Exercisable at December 31, 2011 . . . . . . . . . . . . . . . . .

—

Weighted
Average Grant
Date Fair Value

$ —
19.01
—
19.01

$19.01

—

The weighted average grant date fair  value  per  share of cash-settled SARs  granted during the year

ended December 31, 2011 was $19.01. No  cash-settled SARs were granted in 2010 or 2009. No
cash-settled SARs were exercised during  2011.

71

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2011,  2010 and 2009

(Dollars in thousands except share and per share amounts)

14. Selected Quarterly Financial Data (Unaudited)

Quarterly results of operations for the years ended December 31, 2011  and  2010 are summarized

below.

2011

Operating revenues . . . . . . . . . . .
Operating income . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . .
Earnings per share to common

stockholers:

March 31

June 30

September 30

December 31

$193,231
27,827
17,153

$200,449
20,712
11,949

$191,500
16,731
9,486

$193,937
20,174
10,810

Basic . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . .

0.90
0.89

0.63
0.62

0.50
0.49

0.57
0.56

2010

Operating revenues . . . . . . . . . . .
Operating income . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . .
Earnings per share to common

stockholers:

$169,637
36,245
22,600

$168,350
28,081
17,562

$163,621
19,480
13,159

$162,033
20,850
12,381

Basic . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . .

1.14
1.12

0.89
0.87

0.68
0.67

0.65
0.64

The sum of the quarterly earnings per share amounts  does not equal the  annual amount reported

since per share amounts are computed  independently for each quarter and for the full year based  on
respective weighted-average common shares outstanding and other dilutive potential common shares.

15. Commitments and Contingencies

The Company is subject to certain legal and administrative actions which management considers

routine to its business activities. Management believes  after consultation  with legal  counsel,  the
ultimate outcome of any pending legal  matters will not have a material adverse impact on the
Company’s financial position, liquidity or results of operations.

In November 2011, the Company entered  into  a purchase agreement to purchase up to 13 MD-80

aircraft and 12 JT8D-219 spare aircraft engines. As  of December 31,  2011, the remaining contractual
obligations under the purchase agreement  was $17,438 to be paid in 2012  and 2013, upon taking
ownership of the remaining aircraft and  spare  engines.

In March 2010, the Company entered into a  purchase contract  for six Boeing 757-200 aircraft. As

of December 31, 2011, the Company  purchased four  of  these aircraft, and the remaining contractual
obligation under the purchase agreement  was $19,550 to be paid in the first  half of 2012 upon taking
ownership of the remaining aircraft.

16. Subsequent Events

In January 2012, the Company took ownership of two MD-80 aircraft for which  the Company
exercised purchase options in December  2011 and which the Company was operating under operating
lease agreements. Subsequent to taking  ownership of  these  two aircraft, the Company no  longer has
any aircraft under operating leases.

72

Item 9. Changes in and Disagreements with Accountants  on Accounting  and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

Evaluation of disclosure controls and procedures. As of the end of the period covered by this

report, under the supervision and with the participation of our  management, including our  chief
executive officer (‘‘CEO’’) and chief financial officer (‘‘CFO’’), we evaluated the design and operation
of our disclosure controls and procedures  (as defined  in Rules  13a-15(e) and  15d-15(e) of the
Securities Exchange Act of 1934, as amended, or  the ‘‘Exchange Act’’). Based on this evaluation, our
management, including our CEO and  CFO, has concluded that our disclosure controls  and procedures
are designed, and are effective, to give  reasonable assurance that  the  information  we are  required to
disclose is recorded, processed, summarized  and  reported  within the time  periods  specified in the
SEC’s rules and forms. Based upon this evaluation, the CEO and CFO concluded that our disclosure
controls and procedures are effective in providing reasonable  assurance that information required to be
disclosed in our reports filed with or  submitted to the  SEC under the Exchange  Act is accumulated  and
communicated to management, including  the CEO and CFO, as appropriate  to  allow  timely  decisions
regarding required disclosure.

Management’s Annual Report on Internal Control over Financial Reporting. Our management is

responsible for establishing and maintaining adequate internal control  over  financial  reporting, as
defined in Rules 13a-15(f) and 15d-15(f)  of the Exchange  Act.  Our internal control  over financial
reporting is designed to provide reasonable assurance regarding  the reliability of financial reporting and
the preparation of financial statements for external purposes  in accordance with  generally accepted
accounting principles and includes those policies  and  procedures that:

1)

2)

3)

pertain to the maintenance of records that  in reasonable detail accurately  and fairly reflect the
transactions and dispositions of our assets;

provide reasonable assurance that  transactions are  recorded as  necessary to permit
preparation of financial statements in accordance  with generally accepted accounting
principles, and that our receipts and  expenditures are being made only in  accordance  with
authorizations of our management and directors; and

provide reasonable assurance regarding prevention or  timely  detection of unauthorized
acquisition, use or  disposition of our  assets that could have a material  effect  on the financial
statements.

The effectiveness of our or any system of controls and procedures  is subject to certain  limitations,

including the exercise of judgment in  designing, implementing  and  evaluating  the controls and
procedures, the assumptions used in identifying the  likelihood  of  future events,  and the  inability to
eliminate misconduct completely. Our  management, including our  CEO  and CFO, does not expect  that
our  disclosure controls and procedures or our  internal controls will prevent  all  errors  and all fraud. A
control system, no matter how well designed and operated, can  provide only reasonable, not absolute,
assurance that the  objectives of the control system are met. Further, the design of  a control system
must reflect the fact that there are resource constraints,  and the benefits of controls must be
considered relative to their costs. Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance  that  all control issues and instances  of fraud, if
any, within our company have been detected.

Our management has assessed the effectiveness of our internal control over financial reporting as

of December 31, 2011. In making this assessment,  our  management  used  the criteria  set forth by the
Committee of Sponsoring Organizations  of the Treadway Commission (‘‘COSO’’) in Internal

73

Control—Integrated Framework. Based on our  assessment, management has concluded  that,  as of
December 31, 2011, our internal control  over financial reporting was effective based on those criteria.

Ernst & Young, LLP, the independent registered public accounting firm  who audited  our
consolidated financial statements included in  this  Form 10-K, has issued  a  report on  the Company’s
internal control over financial reporting, which is included herein.

Changes in internal controls. There were no changes in our internal control over financial
reporting that occurred during the fourth  quarter of our year  ended December 31, 2011,  that  have
materially affected, or are reasonably  likely to materially  affect,  our internal control over financial
reporting.

Item 9B. Other Information

Not applicable.

74

Item 10. Directors, Executive Officers, and  Corporate Governance

PART III

The information required by this Item  is incorporated herein  by reference to the data under the
headings ‘‘ELECTION OF DIRECTORS,’’ ‘‘EXECUTIVE OFFICERS’’ and ‘‘Section 16(a) Beneficial
Ownership Reporting Compliance’’ in the Proxy Statement to be used in connection with the
solicitation of proxies for our annual meeting of stockholders to be held June 5, 2012, which  Proxy
Statement is to be filed with the Commission.

Item 11. Executive Compensation

The information required by this Item  is incorporated herein  by reference to the data under the

headings ‘‘EXECUTIVE COMPENSATION’’ and ‘‘REPORT OF THE COMPENSATION
COMMITTEE’’ in the Proxy Statement to be used in connection with the solicitation of proxies for  our
annual meeting of  stockholders to be held  June 5, 2012,  which Proxy Statement is  to  be  filed with the
Commission.

Item 12. Security Ownership of Certain Beneficial Owners  and  Management and Related Stockholder

Matters

The information required by this Item is  incorporated herein  by reference to the data under the
heading ‘‘STOCK OWNERSHIP’’ in the Proxy Statement to be used in  connection with the solicitation
of proxies for our annual meeting of  stockholders  to  be  held June 5, 2012, which  Proxy Statement  is to
be filed with the Commission. The information required by this item with respect to securities
authorized for issuance under our equity  compensation plans is included in Part II,  Item 5 of this
Annual Report on Form 10-K.

Item 13. Certain Relationships and Related Transactions, and Director  Independence

The information required by this Item is  incorporated herein  by reference to the data under the
heading ‘‘RELATED PARTY TRANSACTIONS’’ and ‘‘Director Independence’’ in the Proxy Statement
to be used in connection with the solicitation of proxies  for our annual meeting of stockholders to be
held June 5, 2012, which Proxy Statement  is to be filed with the  Commission.

Item 14. Principal Accountant’s Fees and Services

The information required by this Item is  incorporated herein  by reference to the data under the
heading ‘‘PRINCIPAL ACCOUNTANT FEES AND SERVICES’’ in the Proxy Statement to be used in
connection with the solicitation of proxies  for our  annual meeting  of stockholders  to  be  held June 5,
2012, which Proxy Statement is to be  filed with the  Commission.

75

Item 15. Exhibits and Financial Statement Schedules

PART IV

1.

Financial Statements and Supplementary Data. The following consolidated financial
statements of the Company are included  in Item 8  of this  report:

Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’ Equity and Comprehensive Income . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . .

45
47
48
49
50
51

2.

Financial Statement Schedules. Schedules are  not  submitted  because they are  not  required or
are not applicable, or the required information is shown in  the consolidated financial
statements or notes thereto.

3. Exhibits. The Exhibits listed below are filed or incorporated by reference as part of this
Form 10-K. Where so indicated by footnote, exhibits which were previously  filed are
incorporated by reference.

Exhibit
Number

Description

3.1* Articles of Incorporation of Allegiant Travel  Company.

3.2

3.3

10.1

10.2

10.3

Bylaws of Allegiant Travel Company (incorporated by reference to Exhibit 3.2 to the
Quarterly Report on Form 10-Q for the quarter ended September  30, 2009, filed with  the
Commission on November 9, 2009).

Specimen Stock Certificate (incorporated by reference to Exhibit 3.3 to the  Form 8-A filed
with the Commission on November 22, 2006).

2006 Long-Term Incentive Plan,  as amended  on July 19,  2009.(1) (Incorporated  by  reference
to Exhibit 10.1 to the Quarterly Report  on Form 10-Q for  the quarter ended September 30,
2009, filed with the Commission on November 9, 2009.)

Form of Stock Option Agreement used for officers  of the Company.(1) (Incorporated by
reference to Exhibit 10.3 to the Annual  Report on Form  10-K for the year ended
December 31, 2008, filed with the Commission on March 3,  2009).

Form of Restricted Stock Agreement used for Directors  of  the Company.(1) (Incorporated by
reference to Exhibit 10.4 to the Annual  Report on Form  10-K for the year ended
December 31, 2008, filed with the Commission on March 3,  2009).

10.4* Form of Indemnification Agreement.

10.5

10.6

10.7

Lease dated May 1, 2007, between Allegiant Air, LLC  and Windmill Durango Office, LLC
(Incorporated by reference to Exhibit 10.22 to the  Form S-1 registration  statement  filed with
the Commission on May 16, 2007).

Terminalling Agreement between AFH, Inc. and Kinder Morgan Liquids Terminals, LLC
(Incorporated by reference to Exhibit 10.23 to the  Post-Effective Amendment No. 1 to
Form S-1 registration statement filed with the  Commission on  June 25, 2007).

Shipper’s Agreement between AFH, Inc. and Central Florida Pipeline,  LLC (Incorporated by
reference to Exhibit 10.24 to the Post-Effective Amendment No. 1  to  Form  S-1 registration
statement filed with the Commission on June 25,  2007).

76

Exhibit
Number

Description

10.8 Amendment to Lease dated as of June 23, 2008  between Windmill Durango Office, LLC and

Allegiant Air, LLC. (Incorporated by reference  to  Exhibit  10.17 to the Annual Report on
Form 10-K for the year ended December 31, 2008,  filed with  the Commission on March 3,
2009.)

10.9

Lease dated June 23, 2008 between Windmill Durango Office  II, LLC and  Allegiant  Air, LLC.
(Incorporated by reference to Exhibit 10.18 to the  Annual Report  on Form 10-K for the year
ended December 31, 2008, filed with the Commission on March 3, 2009.)

10.10 Addendum to Lease between  Windmill Durango Office II, LLC and  Allegiant  Air, LLC

signed on June 17, 2009. (Incorporated by reference  to  Exhibit  10.1 to the Quarterly  Report
on Form 10-Q for the quarter ended June 30, 2009 filed with the Commission on August 7,
2009.)

10.11

Employment Agreement dated  as of October 16, 2009, between the Company and  Andrew C.
Levy.(1) (Incorporated by reference to  Exhibit 10.22  to  the Annual Report  on Form 10-K for
the year ended December 31, 2009, filed with the Commission  on March  9, 2010.)

10.12 Restricted Stock Agreement dated  October 16, 2009 between the Company and  Andrew  C.

Levy.(1) (Incorporated by reference to  Exhibit 10.23  to  the Annual Report  on Form 10-K for
the year ended December 31, 2009, filed with the Commission  on March  9, 2010.)

10.13

Stock Appreciation Rights Agreement dated  October 16, 2009, between the Company and
Andrew C. Levy.(1) (Incorporated by  reference to Exhibit  10.24 to the  Annual  Report on
Form 10-K for the year ended December 31, 2009,  filed with  the Commission on March 9,
2010.)

10.14 Aircraft Sale and Purchase Agreement  dated  as of December 30,  2009 between the Company
and  Scandinavian Airlines System, Denmark—Norway—Sweden.(3) (Incorporated by
reference to Exhibit 10.25 to the Annual Report on Form  10-K for  the year  ended
December 31, 2009, filed with the Commission  on March 9, 2010.)

10.15 Aircraft Sale Agreement dated  as of March  3, 2010 between  Sunrise Asset Management, LLC

and Aercap Partners I Limited and Wells  Fargo  Bank Northeast  (owner trustee under the
MSN 26963 and 26964 Trust Agreements)(2) (Incorporated by reference to Exhibit 10.1  to  the
Quarterly Report on Form 10-Q for the quarter ended  March 31, 2010, filed with the
Commission on May 7, 2010.)

10.16 Agreement dated October 15,  2009 and  Amendment dated June 1, 2010  between the

Company and entities known collectively  as Harrah’s.(3) (Incorporated by reference to
Exhibit 10.2 to the Quarterly Report on Form 10-Q  for the  quarter ended June 30, 2010,  filed
with the Commission on August 9, 2010.)

10.17

Credit Agreement dated as of March 10, 2011  between the  Company, the Lenders, Citadel
Securities Trading LLC, as administrative agent, and The Bank of New York Mellon, as
collateral agent for the Lenders.(3) (Incorporated  by  reference to Exhibit  10.1 to the
Quarterly Report on Form 10-Q for  the quarter ended March  31, 2011, filed with  the
Commission on May 10, 2011.)

10.18 Guarantee and Collateral Agreement dated as  of  March 10,  2011 between the Company and

The Bank of New York Mellon, collateral agent.(3) (Incorporated  by reference to Exhibit 10.2
to the Quarterly Report on Form 10-Q  for the  quarter ended March  31, 2011, filed with  the
Commission on May 10, 2011.)

77

Exhibit
Number

Description

10.19 Aircraft Security Agreement  dated as  of March 10,  2011, between the Company and  The

Bank of New York Mellon as collateral agent.(3) (Incorporated by reference  to  Exhibit  10.3 to
the Quarterly Report on Form 10-Q for  the  quarter ended March 31, 2011,  filed with the
Commission on May 10, 2011.)

10.20 Airport Use and Lease Agreement signed on March 17, 2011  between  the Company and

Clark County Department of Aviation.

List of Subsidiaries

Consent of Ernst & Young LLP.

Powers of Attorney (on signature  page)

21.1

23.1

24.1

31.1 Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

31.2 Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

32

Section 1350 Certifications

101

The following financial information from  the Company’s Annual Report on Form 10-K for the
year ended December 31, 2011 filed with  the SEC on February  27, 2012, formatted in  XBRL
includes (i) Consolidated Income Statements for  the years ended December 31, 2011,  2010
and 2009 (ii) Consolidated Balance Sheets at December 31, 2011  and December 31, 2010
(iii) Consolidated Cash Flow Statements for the years ended  December  31, 2011, 2010  and
2009 (iv) the Notes to the Consolidated  Financial Statements.(4)

*

Incorporated by reference to Exhibits  filed with  Registration Statement #333-134145  filed by
Allegiant Travel Company with the Commission  and amendments thereto.

(1) Management contract or compensation plan or agreement  required to be filed as  an Exhibit to this

Report on Form 10-K pursuant to Item 15(b) of Form 10-K.

(2) Portions of the indicated document  have been omitted  pursuant to the grant of confidential

treatment and the documents indicated have  been filed separately with  the Commission  as
required by Rule 406 under the Securities Act  of 1933, as  amended, or Rule 24b-2 of the
Securities Exchange Act of 1934, as amended.

(3) Portions of the indicated document  have been omitted  pursuant to a request for confidential

treatment and the document indicated has  been filed separately with  the Commission as required
by Rule  24b-2 of the Securities Exchange Act of 1934,  as amended.

(4) Pursuant to Rule 406 of Regulation  S-T, the  XBRL related  information  in Exhibit 101 to this

Annual Report on Form 10-K shall be  deemed to be not filed  for  purposes of Section  18 of the
Exchange Act, or otherwise subject to  the liability of that section, and  shall not be deemed part of
a registration statement, prospectus or  other document filed under the Securities Act or the
Exchange Act, except as shall be expressly set  forth by specific  reference in such filing.

78

Pursuant to the requirements of Section 13  or 15(d) of the Securities Exchange Act of  1934, the

registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized in the City of Las Vegas, State  of  Nevada on February 27, 2012.

Signatures

ALLEGIANT TRAVEL COMPANY

By:

/s/ SCOTT SHELDON

Scott Sheldon
Chief Financial Officer

POWERS OF ATTORNEY

Each  person whose signature appears  below hereby appoints Scott Sheldon and Maurice J.
Gallagher, Jr., as his true and lawful attorneys-in-fact  and agent, with  full power of substitution and
resubstitution, for him and in his name, place and stead, in any and all capacities, to sign  any and all
amendments to this Annual Report on  Form  10-K, and to file  the same, with all exhibits thereto and
all other documents in connection therewith, with the  Commission, granting unto said attorneys-in-fact
and agents full power and authority to perform each and every act  and thing appropriate or  necessary
to be done, as fully and for all intents  and  purposes as he might or could  do in person, hereby ratifying
and confirming all that said attorneys-in-fact and agents or their substitute  or substitutes  may lawfully
do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange  Act of 1934, this report has been signed

below by the following persons on behalf of  the Registrant and  in the capacities and  on the dates
indicated.

Signature

Title

Date

/s/ MAURICE J. GALLAGHER, JR.

Maurice J. Gallagher, Jr.

Chief Executive Officer and Director
(Principal Executive Officer)

February 27, 2012

/s/ SCOTT SHELDON

Scott Sheldon

/s/ GARY ELLMER

Gary Ellmer

/s/ MONTIE BREWER

Montie Brewer

/s/ TIMOTHY P. FLYNN

Timothy P. Flynn

Chief Financial Officer (Principal
Financial and Accounting Officer)

February 27, 2012

Director

February 27,  2012

Director

February 27,  2012

Director

February 27,  2012

79

Signature

Title

Date

/s/ CHARLES W. POLLARD

Charles W. Pollard

/s/ JOHN REDMOND

John Redmond

Director

February 27,  2012

Director

February 27,  2012

80

The following exhibits are filed as part of this report.

Exhibit
Number

Description

10.20 Airport Use and Lease Agreement signed on March 17, 2011  between  the Company and

Clark County Department of Aviation.

List of Subsidiaries

Consent of Ernst & Young LLP,  independent registered public accounting firm

Power of Attorney (included  on  signature page  hereto).

21.1

23.1

24.1

31.1 Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

31.2 Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

32

Section 1350 Certifications

101

The following financial information from  the Company’s Annual Report on Form 10-K for the
year ended December 31, 2011 filed with  the SEC on February  27, 2012, formatted in  XBRL
includes (i) Consolidated Income Statements for  the years ended December 31, 2011,  2010
and 2009 (ii) Consolidated Balance Sheets at December 31, 2011  and December 31, 2010
(iii) Consolidated Cash Flow Statements for the years ended  December  31, 2011, 2010  and
2009 (iv) the Notes to the Consolidated  Financial Statements.(1)

(1) Pursuant to Rule 406 of Regulation  S-T, the  XBRL related  information  in Exhibit 101 to this

Annual Report on Form 10-K shall be  deemed to be not filed  for  purposes of Section  18 of the
Exchange Act, or otherwise subject to  the liability of that section, and  shall not be deemed part of
a registration statement, prospectus or  other document filed under the Securities Act or the
Exchange Act, except as shall be expressly set  forth by specific  reference in such filing.

81

Board of Directors

Corporate Headquarters

Maurice J. Gallagher, Jr. 
Chairman of the Board, 
Chief Executive Officer

Montie R. Brewer
Director

Gary Ellmer
Director

Timothy P. Flynn
Director

Charles W. Pollard
Director

John Redmond
Director

Executive Officers

Maurice J. Gallagher, Jr. 
Chairman of the Board, 
Chief Executive Officer

Andrew C. Levy
President

Scott Sheldon
Chief Financial Officer, 
Senior Vice President, 
Principal Accounting Officer

Scott Allard
Senior Vice President, 
Chief Information Officer

Kris Bauer
Senior Vice President, 
Operations

Michael Reichartz
Senior Vice President, 
Marketing

Jude Bricker
Senior Vice President,
Planning

8360 S. Durango Drive
Las Vegas, NV 89113
702.851.7300
www.allegiant.com

Form 10-K

Additional copies of the Company’s 
Annual Report on Form 10-K, filed with
the Securities and Exchange Commission 
are available to stockholders without 
charge upon request in writing to:

Allegiant Travel Company
Investor Relations
8360 S. Durango Drive
Las Vegas, NV 89113

Independent Registered 
Public Accounting Firm

Ernst & Young LLP
Las Vegas, NV

Transfer Agent

American Stock Transfer & Trust Company
59 Maiden Lane
Plaza Level
New York, NY 10038
212.936.5100
www.amstock.com

Legal Counsel

Ellis Funk, P.C. 
3490 Piedmont Road, Suite 400
Atlanta, GA 30305