Quarterlytics / Industrials / Airlines, Airports & Air Services / Allegiant Travel Company / FY2012 Annual Report

Allegiant Travel Company
Annual Report 2012

ALGT · NASDAQ Industrials
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Ticker ALGT
Exchange NASDAQ
Sector Industrials
Industry Airlines, Airports & Air Services
Employees 6057
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FY2012 Annual Report · Allegiant Travel Company
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2012 Annual Report

May 2013

Dear  Allegiant Shareholder,

2012 was another excellent year for your company. We  grew  earnings by 58% during the year to
$4.06 per share from $2.57 in 2011. You  can read the details on last year’s activity  in the attached 10K.
As we are well into a successful 2013, we would like to offer  our perspective on  the state  of  the airline
industry, our history and how we have  positioned ourselves  going forward.

Economy/Allegiant

The economy has the feeling reminiscent  of  the 1993 movie  ‘‘Groundhog Day’’ with Bill Murray.
Every day when Mr. Murray’s character wakes  he  re-lives his  previous  day—he  is stuck  in a loop and
can’t escape. So goes our economy. We have minimal growth, little or no change in  our  unemployment
rate—holding over 7%—and the lowest  interest  rates  in modern  history. It appears  increased future
growth rates are suspect. Patchwork  legislation and gridlock partisan politics have weighed down the
country with many improper incentives  including a bloated, inefficient  tax code as well as  government
spending that is crowding out private  sector financing.

But  while there continues to be many economic problems relating to growth, Allegiant Travel has
done well. Our current stock price reflects  this  success. From a low of $17 in July, 2008 we have seen
our  stock price increase over 5 times  to  near  $90 as this is  being  written. Clearly our price has  been
impacted by the ‘rising tide’ effect of an improving stock market, but our  performance during this time
is the major driver, including our 10+  years  of continuous profitability—41 quarters in a row. Today we
are awarded an industry leading multiple almost 17 times  our forward earnings, and  our security has
among the lowest beta or volatility of  any transportation  stock (airlines, railroads etc.) traded in  the
public sector.

This stability is reflected in the profile of many  of  our shareholders, namely  long term  investors

who are interested in a growth story  with  good financial performance. They are attracted to our solid
financial performance, the longevity of our model, the uniqueness of  what we do  and the  track record
of our industry leading results.

Airline Industry

We  have seen in the past few years a turnaround of  the financial performance  of the airline

industry. Since the passage of deregulation, the profitability of  this sector has been dismal, yet travelers
have benefited greatly from expanded  offerings and exceptionally low fares. Today the airline  industry is
the bus  lines of 40 years ago. Annually, 700  million  of  us move around the  country  on Allegiant,
United, Delta, Southwest and others.

In 1990, there were 13 major carriers  in the U.S. and there was minimal financial discipline
amongst these competitors. The industry at that time was at the mercy  of the weakest carriers  with
marginal capacity.  They had the ability to affect  the entire industry with aggressive,  money  losing fares.
The outcome of this activity in the past  20 years has been a wave of bankruptcies.  In  the past decade,
every one of the major network carriers,  save Southwest, has  filed for protection under  Chapter 11.

In the past few years the latest trend has been consolidation.  And while it has been  difficult to
eliminate large, network carriers in the  past  decade via bankruptcy, consolidation  is accomplishing the
task. The increase  in jet fuel costs as  well as the volatility in spot market prices has also  been a
contributing factor. Bottom line: the industry has been forced to focus on profitability, if for nothing
else, in  order to survive. Debt laden balance  sheets,  aging fleets and  volatile  energy prices  have forced
the industry’s hand.

Consolidation, in particular, has been  one  of the fundamental  drivers  of  capacity discipline, a
critical component of today’s profitability.  Over the  past five  years,  domestic  capacity has declined by
approximately 10% and today four carriers control approximately 85% of  this  capacity (United, Delta,

Southwest and the soon merged American/US Airways). As a result, profits are up, and for the first
time in memory, investors are beginning to consider the airline space worthy of  long term investment.

Consolidation and Allegiant

Industry consolidation is beneficial for us. Much  of the capacity has been/will  be  removed from
smaller cities to and from hubs. Hubs have disappeared and  frequencies to the remaining hubs are
declining as well. Larger RJs are replacing  35 and  50 seat  aircraft, driven in particular by upcoming
maintenance activity and higher energy costs. These larger  gauge aircraft have better economics, but
the resulting lack of frequency is off-putting  to  customers in smaller  cities. Lastly, airfares are
increasing continuously as carriers chase increasing fuel costs.  All of these  trends bode well for us.

Additionally, we are beginning to transition our fleet  from MD80s  to  more modern,  used Airbus

equipment. Airbus aircraft are more reliable than our 80s, but most importantly  have a much better
fuel profile (by the way—we have no intention of moving  out of 80s in the  near term, but rather will
grow our system with the Airbus). Our 156-seat A-319 burns over 200 gallons less per hour of
operation than our 166-seat MD80. The addition of our 757s  and most recently, our  Airbus  aircraft
have increased our ASMs per gallon  over 10% in the  past  year  from 61  ASMs per gallon to over 67
ASMs in our first quarter of 2013. This increase in fuel  efficiency will continue as we bring on  more of
the Airbus aircraft into the fleet. More  Airbus aircraft should also enhance the company’s  profitability,
so we are very excited about our fleet  plans.

Allegiant Business

Our business continues to have legs as  we demonstrated  in 2012. We have been at  this for almost

12 years—since mid-2001—and during that  time, our model and our  ability to execute against it  has
allowed us to grow revenues from $5m in 2001  to  over $900M in 2012—a 60%  compounded growth
rate.

Moreover during the past five years,  since 2008, we  have:

(cid:127) Led the industry in operating margin, generating an average  15% return on cumulative revenues

of $3.4B

(cid:127) Generated a 100% return on equity or averaged 20% per  year

(cid:127) Generated a 104% return on invested capital  or a 21%  annual return

For our size, we arguably have the strongest relative balance sheet in the  aviation sector.  We

ended the first quarter of 2013 with:

(cid:127) $411M of equity

(cid:127) $432M of cash
(cid:127) An industry leading net debt-to-equity ratio of ((cid:1)69%)

(cid:127) A debt-to-equity ratio of 36% and

(cid:127) An interest coverage ratio of 23.8 times

Since 2008 through March 31, 2013, we have purchased over $126M  of our  stock  back from the

market, $22M during the most recent quarter. During November 2012,  a $2/share  dividend, or  an
additional $38M of capital, was returned  to shareholders. Lastly,  your board  recently  authorized an
additional $100M of new share buy backs.

Allegiant Business Model—Different

We  understood early on we needed to be more than a ‘me  too’ competitor. The world did not
need another carrier offering service to and from West  Coast cities  for  business  customers. To  that  end,
from the beginning, we have focused on being different. We chose to:

(cid:127) Focus on leisure customers

(cid:127) Fly non-stop service to small cities to and from leisure destinations

(cid:127) Execute a simple low cost approach—this is  critical  for low fares  for our  leisure customers

(cid:127) Utilize low-cost capital assets—all  used aircraft

(cid:127) Sell ancillary and third party products  (hotels,  cars, attractions, etc.) to our customer base to

enhance profits (this represented 29% of our pre-tax  income in 2012)

(cid:127) Control our automation and distribution

We  developed this model in our first  few  years  and have  maintained this  focus since. A  critical
benefit of this approach is minimal competition.  To  this  day,  fewer than 10% of our routes have direct
competitors offering non-stop service. However, even without direct competition we are mindful of the
cost for our customers. We understand the  value  in our product to our  customers is  based almost
exclusively on price and in order to continue  to  stimulate demand,  we must offer  the lowest possible
prices.

Another credo we have adhered to through the years is an intense focus on  profitability. We have

never aspired to be the biggest, just the  most  profitable. To  that end,  we  have produced industry-
leading operating margins through most  of our 41 consecutive profitable quarters.  We don’t  enter a
market believing it won’t work, but should it not meet our expectations  within a reasonable time frame,
we withdraw. Our batting average through the years has been very  good—approximately  75%.

Successful organizations are conscious of the three major  constituents:

(cid:127) Team members—It is necessary to provide a positive, enjoyable, profitable work  environment

where employees can grow and prosper with  the company during their careers.

(cid:127) Customers—It has been critical to exceed customer expectations. In our particular instance,  we
have done this by offering non-stop service from  underserved small cities with  exceptionally low
fares to world-class sun-and-fun leisure destinations with large, commercial  jets.

(cid:127) Shareholders—From our earliest days we have been mindful  of  generating  profits that  provide

our  shareholders with a meaningful financial return.

Ancillary Revenues

In addition to maintaining low costs,  we understood early on we would  have to enhance our

revenues in a more creative way than  just fare increases, particularly  given escalating energy costs.
Through the years, the airline industry has had a monotone pricing  approach, namely  one price fits  all.
While prices historically fluctuate based on days before a  flight  departs, there was little if any product
differentiation for offerings inside the cabin.

Passengers, as we have found, value different offerings. If a call to a  company’s reservation  system
has ‘no cost’ to a customer at the time  they  place the  call, then there is no incentive for the customer
to use the web or handle their own transaction.  We discovered early on we  could  charge for different
product  offerings and customers would  make value judgments based on the price, including:

(cid:127) Checked baggage

(cid:127) On board food, snacks and drinks

(cid:127) Seat assignments

(cid:127) Carry-on baggage

(cid:127) Product protection

The question we asked is what should a  customer’s $59 one-way  price for a seat  buy them? Or said

differently, our most efficient customer  purchases their travel online (without calling our  reservations
group), by using a debit card, checks-in online (without going to the ticket counter)  and goes  directly to
the gate without checking a bag. This  is  the basic definition of our offering. We have additional
products for sale including reservations services,  checked and  carry-on baggage services, purchase of
seat assignments on the aircraft as well  as refreshments  and snacks.

We  were the first airline to offer ancillary products  in the U.S. We  pioneered this approach in
2003 and 2004 when we began selling  seat assignments and charging for bags. The rest of the industry
has followed in recent years with a few exceptions. The  industry  has come to realize, as  have we, that
these different product offerings are critical to profitability, particularly  with fuel costing  more than $3
per  gallon. All agree the profitability of the industry in the  past  many years can  be  traced almost
exclusively to the enhanced product offerings through ancillary revenues.

Looking Forward

We  have been tooting our horn about  improvements to our technology platform in the recent past.

This improved platform will allow us  to  place  a greater emphasis on developing additional third party
products as well as sell more of our current products. It will allow us to generate a consumer  marketing
engine to target our customers with offerings  tailored to their particular interest. All  of  these  features
and more will bring a greater focus on additional third  party revenues as well as new tools  to  better
manage sales of our current seat inventory. This time next  year, we hope  to be able  to  summarize these
and other improvements we have brought on line.

We  have a seasoned model. Our culture has been honed on the principles summarized earlier.  We
are focused on offering our customers  a  value proposition that exceeds their expectations. We are also
focused on creating a positive, interesting  and  provocative environment  for our team members—one
that is stimulating and interesting, where they can grow and prosper  in their careers. Financially, we are
focused first on profits and then growth.

These principles have served us well.

2MAY201209313488

2MAY201316140532

Maurice J. Gallagher
Chairman and CEO

Andrew Levy
President

UNITED STATES
SECURITIES AND EXCHANGE  COMMISSION
Washington, D.C. 20549
FORM  10-K

(Mark One)

(cid:2) ANNUAL  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES  EXCHANGE

ACT OF 1934

For the  fiscal year ended December 31, 2012

OR

(cid:3)

TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE  SECURITIES  EXCHANGE
ACT OF 1934

For the  transition  period  from 

 to 

Commission file number 001-33166
ALLEGIANT TRAVEL  COMPANY
(Exact Name of Registrant as Specified in Its Charter)

Nevada
(State or Other Jurisdiction of
Incorporation or Organization)

8360 S. Durango  Drive,
Las Vegas, Nevada
(Address of Principal Executive Offices)

20-4745737
(I.R.S. Employer
Identification No.)

89113
(Zip Code)

Registrant’s telephone number, including area code: (702) 851-7300

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of  Each Exchange on Which Registered

Common Stock, $.001 par value per  share

Nasdaq Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None
(Title of Class)

Indicate  by  check  mark  if  the  registrant  is  a  well-known  seasoned  issuer,  as  defined  in  Rule  405  of  the  Securities

Act.  Yes (cid:2) No  (cid:3)

Indicate  by  check  mark  if  the  registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or  Section  15(d)  of  the

Act.  Yes (cid:3) No  (cid:2)

Indicate  by  check  mark  whether  the  registrant:  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file
such  reports),  and  (2)  has been subject  to  such  filing requirements for the past 90 days. Yes (cid:2) No (cid:3)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§229.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes (cid:2) No (cid:3)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is
not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in  Part III of  this  Form  10-K or any amendment to this Form 10-K. (cid:3)

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  or  a
smaller reporting company. See the definitions of ‘‘large accelerated filer,’’ ‘‘accelerated filer,’’ and ‘‘smaller reporting company’’ in
Rule  12b-2 of the Exchange Act. (Check  one):
Large  accelerated  filer (cid:2)

Smaller reporting company  (cid:3)

Accelerated filer (cid:3)

Non-accelerated filer  (cid:3)
(Do  not check if  a
smaller reporting company)

Indicate  by  check  mark  whether  the  registrant  is  a  shell  company  (as  defined  in  Rule  12b-2  of  the  Exchange

Act). Yes  (cid:3) No  (cid:2)

The aggregate market value of common equity held by non-affiliates of the registrant as of June 30, 2012, was approximately
$1,050,000,000 computed by reference to the closing price at which the common stock was sold on the Nasdaq Global Select Market
on that date. This figure has been calculated by excluding shares owned beneficially by directors and executive officers as a group
from  total  outstanding shares solely for  the purpose  of this response.

The  number  of  shares  of  the  registrant’s  Common  Stock  outstanding  as  of  the  close  of  business  on  February  1,  2013  was

19,336,016.

Portions of the Proxy Statement to be used in connection with the solicitation of proxies to be voted at the registrant’s annual
meeting  to  be  held  on  June  4,  2013,  and  to  be  filed  with  the  Commission  subsequent  to  the  date  hereof,  are  incorporated  by
reference into Part  III of this Report on  Form  10-K.

DOCUMENTS INCORPORATED BY REFERENCE

EXHIBIT INDEX IS LOCATED ON PAGE 80

ALLEGIANT TRAVEL COMPANY
ANNUAL REPORT ON FORM 10-K
FOR THE YEAR ENDED DECEMBER 31, 2012

TABLE OF CONTENTS

Item

PART I
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
1A Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1B Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
PART II

5

Market for Registrant’s Common Equity, Related Stockholder  Matters, and  Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
7
Management’s Discussion and Analysis of  Financial Condition and Results of Operations .
7A Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8
Changes in and Disagreements with  Accountants on  Accounting and  Financial Disclosure .
9
9A Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9B Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10
11
12

13
14

15

PART III
Directors, Executive Officers, and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain  Beneficial  Owners and Management  and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related  Transactions, and  Director Independence . . . . . . . . . . .
Principal Accountant’s Fees and  Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV
Exhibits and Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

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i

Item 1. Business

Overview

PART I

We  are a leisure travel company focused on providing  travel  services and products  to  residents  of

small, underserved cities in the United  States. We were founded in  1997 and in conjunction  with our
initial public offering in 2006, we incorporated in the state of Nevada. Our unique business model
provides diversified revenue streams from various travel service and product offerings  which distinguish
us from other travel companies. We operate a low-cost passenger  airline marketed primarily to leisure
travelers in small cities, allowing us to  sell  air  transportation both  on a stand-alone basis  and bundled
with the sale of air-related and third  party services and products. In  addition,  we provide air
transportation under fixed fee flying  arrangements. Our developed route network, pricing  philosophy,
advertising and product offerings built around relationships with premier  leisure companies  are all
intended to appeal to leisure travelers and  make  it attractive for them to purchase  travel  services and
products from us.

A brief description of the travel services and products we provide to our  customers:

Scheduled service air transportation. We provide scheduled air transportation on limited
frequency nonstop flights predominantly between small city markets and popular leisure destinations.
As of February 1, 2013, our operating fleet  consisted of 58  MD-80  aircraft  and six Boeing 757-200
aircraft providing service on 191 routes to 85  cities including 13  leisure destinations  and 72  small cities
and including cities served seasonally.

Air-related travel services and products. We provide unbundled air-related services  and products

in conjunction with air transportation for  an additional cost to customers. These optional air-related
services and products include baggage  fees, advance seat  assignment, our  own  travel protection product,
change fees, use of our call center for  purchases, priority boarding, food and  beverage  purchases  on
board and other air-related services.

Third party travel products. We offer third party  travel products such as hotel  rooms, ground
transportation (rental cars and hotel shuttle  products) and attractions  (show  tickets) bundled with the
purchase of our air transportation.

Fixed fee contract air transportation. We provide air transportation  through fixed fee agreements

and charter service on a seasonal and ad-hoc basis.

Our principal executive offices are located  at 8360  South Durango Drive,  Las Vegas,

Nevada 89113. Our telephone number  is  (702) 851-7300. Our website  address is
http://www.allegiant.com. We have not incorporated by reference into this annual report  the
information on our website and investors should not consider it to be a part of this document. Our
website address is included in this document for  reference only.  Our annual report, quarterly reports,
current reports and amendments to those  reports are made available free  of  charge through  the
investor relations section on our website  as soon as  reasonably practicable after electronically  filed with
or furnished to the Securities and Exchange  Commission (‘‘SEC’’).

Unique Business Model

We  have developed a unique business  model that  focuses on leisure  travelers in small cities. The

business model has evolved as our experienced  management team has looked  differently at  the
traditional way business has been conducted in the  airline and  travel industry. Our focus on  the leisure

1

customer allows us to eliminate the costly  complexity which others  in our industry are burdened with  in
their goal to be all things to all customers.

Traditional Airline Approach

Allegiant  Approach

(cid:127) Focus on business traveler
(cid:127) Provide high frequency service
(cid:127) Use smaller aircraft to provide connecting
service from smaller markets through hubs

(cid:127) Focus on leisure traveler
(cid:127) Provide low frequency service from small cities
(cid:127) Use larger jet aircraft to provide  nonstop
service  from small  cities direct to leisure
destinations

(cid:127) Sell through various intermediaries

(cid:127) Sell only directly  to  travelers without

participation in global distribution systems

(cid:127) Offer flight connections
(cid:127) Use code-share arrangements to increase

(cid:127) No connecting flights  offered
(cid:127) Do not use code-share arrangements

passenger traffic

We  have established a route network with a national footprint,  providing service on 191 routes

predominantly between 72 small cities  and 13 leisure destinations, and serving 37  states as of
February 1, 2013. In most of these cities,  we provide  service to more than one of our leisure
destinations. We currently provide service  to  the popular leisure destinations  of  Las Vegas,  Nevada,
Orlando, Florida, Phoenix, Arizona, Tampa  Bay/St. Petersburg, Florida, Los Angeles, California,
Ft.  Lauderdale, Florida, San Francisco Bay Area,  California, Punta  Gorda,  Florida, Honolulu, Hawaii,
Maui, Hawaii and San Diego, California. We currently provide service on a seasonal basis  to  Palm
Springs, California and Myrtle Beach,  South Carolina. The  geographic diversity  of our  route network
protects us from regional variations in the  economy  and  helps to insulate  us  from competitive actions
as it would be difficult for a competitor to materially impact our business by targeting one city  or
region. Our widespread route network also contributes to the continued growth  in our customer  base.

As we have developed our unique business model, our  ancillary offerings, including the sale of
third party products and services, have  been a significant source of  our total operating revenue  growth.
We  have increased ancillary revenue per passenger from $5.87  in 2004 to $41.20 in 2012.  We own  and
manage our own distribution platform which gives  us the ability to modify  or upgrade our  software
applications to enhance product offerings based  on specific  needs without  being  dependent on
non-customized product upgrades from  outside suppliers. We believe the control of  our automation
systems has allowed us to be innovators in  the industry in providing our  customers with a  variety of
different travel services and products.

We  believe the following strengths from  our unique  business model allow us to maintain a

competitive advantage in the markets we serve:

Leisure customers in small cities

We  believe small cities represent a large  market,  especially  for leisure  travel.  Prior  to  our initiation
of service, travelers from the small city  markets we serve had limited desirable options  to  reach leisure
destinations as existing carriers are generally focused on having  business  customers connect  into  their
hubs. These limited options provide us with significant growth  opportunities in  these small city  markets.
We  believe our nonstop service, along  with our low  prices and leisure  company  relationships, make it
attractive for leisure travelers to purchase  our travel services and products. The size  of these  markets
and our focus on the leisure customer  allow us to adequately serve our markets  with less frequency and
to vary our air transportation capacity  to  match seasonal demand patterns.

By  focusing on small cities, we believe we avoid the intense competition in high traffic domestic air
corridors. In our typical small city market, travelers faced high airfares and cumbersome  connections or
long drives to major airports to reach  our leisure  destinations before we started  providing service.

2

Based on published data from the U.S. Department of  Transportation (‘‘DOT’’), we believe the
initiation of our service stimulates demand as there is typically a substantial increase in traffic after we
began service on new routes. We believe  our  market  strategy has  had the  benefit of not appearing
hostile to either legacy carriers, whose historical focus has been  connecting small cities to business
markets with regional jets, or traditional  low cost  carriers (‘‘LCCs’’),  which have tended to focus more
on larger markets than the small city markets  we serve.

Capacity management

We  aggressively manage seat capacity to match leisure demand patterns to our  leisure destinations.

The management of our seat capacity includes increasing utilization  of  our  aircraft during periods of
high leisure demand and decreasing utilization in low leisure demand  periods. During 2012, our system
average block hours per aircraft per  day,  was 5.7 for the full year.  During  our  peak demand  period in
March we averaged 7.6 system block hours per aircraft per  day while  in September,  one  of our  lowest
months for demand, we averaged 4.2  system block hours per aircraft per  day. Our management of  seat
capacity  also includes changes in weekly  frequency  of  certain markets based  on identified peak travel
periods throughout the year. For example, the  leisure destination  of  Palm Springs, CA, is  more
desirable for our customers from Bellingham, WA to visit  during  winter months. Therefore, we have a
seasonal adjustment to the frequency  of  our Bellingham-Palm Springs route from two flights per week
during a period of low demand in the  summer to six flights per week during a period of high  demand
in the winter. With our ability to generate  strong ancillary revenue  and the ability to spread out our
costs over a larger number of passengers,  we price our  fares  and actively manage our capacity to target
a 90% load factor which has allowed  us  to  operate profitably  throughout  periods of  high fuel prices
and economic recessions. Our low cost  aircraft facilitates our ability  to  adjust  service  levels quickly and
maintain profitability during difficult  economic times.

Low  cost structure

We  believe our low cost structure is essential to competitive success in the airline  industry. Our
operating expense per available seat mile (‘‘ASM’’) or operating CASM  was 10.37¢ and 10.90¢ in  2012
and 2011, respectively. Excluding the  cost  of fuel, our operating  CASM  was 5.32¢ for 2012  and 5.70¢
for 2011. We continue to focus on low operating costs through the following:

Cost-driven schedule. We design our flight schedule to concentrate our aircraft  each  night in our

crew bases. This concentration allows us to better utilize personnel, airport  facilities,  aircraft, spare
parts inventory, and other assets. We  can do this  because we believe  leisure travelers are  generally less
concerned about departure and arrival times than  business  travelers. Therefore, we are able to schedule
flights at times that enable us to reduce our costs.

Low aircraft ownership costs. We believe we properly balance low aircraft ownership costs and
operating costs to minimize our total  costs. As  of  February 1,  2013, our  operating fleet consists of 58
MD-80 series aircraft and six Boeing 757-200  aircraft.  MD-80 aircraft have been substantially less
expensive to acquire than newer narrow body aircraft and  have been  highly reliable aircraft. Our
Boeing 757-200 aircraft allow us to serve  longer haul routes which  could not  be  reached with the
MD-80 aircraft, while maintaining low aircraft  ownership costs  consistent with our business model.
During  2012, we announced contracts  under  which we will add used Airbus equipment  to  our fleet.  As
of February 1, 2013, we have contracted to purchase seven A320 aircraft (with  two additional aircraft
expected to be under contract in the near future) and entered  into  operating lease agreements  to  lease
nine A319 aircraft. We expect to begin the introduction of these  Airbus  aircraft  into  revenue service
during the first half of 2013. We believe the current  environment to acquire  these  aircraft is  similar to
the used aircraft market we experienced  when we began adding MD-80 aircraft to our  fleet. We believe
low used aircraft prices are driven by  pressures from  world economic conditions on used  aircraft values
for single aisle equipment, overproduction and a move by other carriers in the  next few years to the

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new engine option (‘‘NEO’’) of the A320 family. We  believe these  Airbus aircraft  will allow for low
aircraft ownership costs consistent with our business model.

Simple  product. We believe offering a simple product is critical to achieving  low operating costs.
As such, we sell only nonstop flights; we do not code-share or interline with  other  carriers; we have a
single class cabin; we do not provide  any  free catered items—everything on  board is for  sale;  we do not
overbook our flights; we do not provide  cargo  or mail services; and we  do not offer  other  perks such as
airport lounges.

Low distribution costs. Our nontraditional marketing approach results in very low  distribution

costs. We do not sell our product through outside  sales channels and,  as such, avoid  the fees charged
by travel web sites (such as Expedia, Orbitz  or Travelocity)  and  the  traditional global distribution
systems (‘‘GDS’’) (such as Sabre or Worldspan). Our  customers can only  purchase travel at our  airport
ticket counters or, for a fee, through  our telephone reservation center or website. The purchase of
travel through our website is the least  expensive form of distribution  for  us  and accounted  for 90.1% of
our  scheduled service revenue during  2012. We believe  our percentage of website sales is among the
highest in the U.S. airline industry. Further, we are  100% ticketless, which  saves printing, postage, and
back-office processing expenses.

Small city market airports. Our business model focuses on  residents of small  cities in  the United

States. Typically the airports in these small cities  have lower operating costs  than those of our major
leisure  destinations. These lower costs  are  driven  by less  expensive  passenger facilities, landing  and
ground service charges. In addition to inexpensive airport  costs, many  of  our small cities provide for
marketing support which results in lower  marketing costs.

Ancillary product offerings

We  believe most leisure travelers are  concerned primarily with  purchasing air travel for the least

expensive price. As such, we have unbundled the  air  transportation product and  created  sources  of
revenue by charging fees for services  many U.S.  airlines historically bundled in their product  offering.
We  believe by offering a simple base product at  an attractive low fare we can stimulate  demand and
generate incremental revenue as customers pay additional amounts  for conveniences they  value. For
example, we do not offer complimentary  advance seat assignments;  however, customers who value this
product  can purchase advance seat assignments for a small  incremental cost.  We also  sell snacks and
beverages on board the aircraft so our  customers can  pay for only the items they  value.

Our third party product offerings allow our customers the opportunity to purchase  hotels, rental
cars, show tickets, night club packages  and  other  attractions packaged with air  travel. Our third party
offerings are available to customers based on our agreements  with various premier travel and leisure
companies. For example, we have contracts with Caesars  Entertainment Inc. and MGM  MIRAGE,
among others, that allow us to provide  hotel rooms in packages sold to our  customers.  We offer hotel
rooms in packages at more than 450 properties throughout  our entire network.  In addition, we have an
exclusive agreement with one national rental car operator for the sale of rental cars packaged with air
travel at most of our leisure destinations.  Pricing of  attractions, shows and  tours are based on  a
net-pricing model.  The pricing of each  product can be adjusted market to  market based on  customer
demand.

During  2012, we continued our effort to upgrade our IT hardware infrastructure and distribution

platform to allow for more selling flexibility,  offer a more customer  centric  buying experience and
further develop our hotel packaging and  ancillary  product offerings.  In addition, an increased
percentage of web traffic today is from mobile applications. Mobile  applications extend our selling
window to customers and we believe  this will provide additional opportunities for ancillary sales during
the check-in process, onboard sales from  our mobile  flight  attendant application and  in-market ancillary

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sales through third party product mobile sales. We  expect continued automation  developments
including customer relationship management, pricing enhancements for our existing  products and the
ability to offer standalone hotel and other  third party product offerings.

We  aim to continue increasing ancillary revenue  by  further  unbundling  our air travel product, and

with our automation advancements, specifically enable  third party  product growth.

Closed distribution

Since approximately 90.1% of our scheduled service revenue was purchased  directly  through our

website in 2012, we are able to establish direct relationships  with our customers by utilizing their email
addresses in our database. This information provides  us multiple cost effective opportunities to market
products and services, including at the time they purchase their  travel,  between the time they  purchase
and initiate their travel, and after they have  completed their travel. In addition, we market  products
and services to our customers during  the flight. We believe the breadth of options we can offer them
allows us to provide a ‘‘one-stop’’ shopping solution to enhance their travel experience.

Strong financial position

As of December 31, 2012, we had $352.7  million  of  unrestricted cash,  cash equivalents and

investment securities, total debt of $150.9  million and  a debt  to  total capitalization ratio of 27.4%. The
majority of our debt is from the $125.0  million borrowed  in March 2011 under a  senior  secured term
loan facility (‘‘Term Loan’’). Our ability  to generate operating cash  flows with our capital structure has
allowed us to grow profitably with generation of net  income in ten consecutive years. We believe we
have more than adequate resources,  with our current liquidity position and  future financing
opportunities, to invest in the growth of  our fleet, information  technology infrastructure  and
development, while meeting our short-term obligations.

Marketing and Distribution

Our website is our primary distribution method, which provided 90.1% of scheduled service air
transportation bookings for 2012. We also sell through our call center or  at our airport  ticket counters.
This distribution mix creates significant cost  savings  for us  and enables us to continue  to  build loyalty
with our customers through increased  interaction with them.

We  do not sell through Expedia, Travelocity, Orbitz or any other online travel agencies nor is our

product  displayed and sold through the  global distribution systems which include Sabre, Galileo,
Worldspan and Amadeus. This distribution strategy results  in reduced expenses by avoiding the  fees
associated with the use of GDS distribution points.  This  distribution strategy  also permits us to closely
manage ancillary product offerings and pricing  while developing and maintaining a direct relationship
with our customers. The direct relationship enables us to engage continuously  in communications  with
our  customers which we believe will result in substantial benefits over  time. With our own automation
system, we have the ability to continually change our ancillary  product offerings and  pricing  points
which  allows us to experiment to find the  optimal pricing levels  for our  various offerings.  We believe
this  would be difficult and impractical  to  achieve through the  use of the  global distribution systems.

We  continue to make progress on our automation projects including  the upgrade of our current
distribution platform. We have fully integrated  all  internet traffic to our new booking  engine. We expect
the continued improvement to our new website and other automation  enhancements will  create
additional revenue opportunities by allowing  us to capitalize on  customer loyalty with additional
product  offerings.

5

Competition

The airline industry is highly competitive.  Passenger demand and fare levels  have historically been

influenced by, among other things, the general state of the economy, international events, industry
capacity  and pricing actions taken by  other airlines.  The  principal competitive factors in the airline
industry are fare pricing, customer service, routes  served, flight schedules, types of aircraft, safety
record and reputation, code-sharing relationships and frequent  flyer programs.

Our competitors include legacy airlines, LCCs, regional airlines and  new entrant airlines. Many of

these airlines are larger, have significantly greater financial resources and serve  more routes than we
do. In a  limited number of cases, following our entry into some markets, competitors have chosen  to
add service, reduce their fares or both. In a few cases,  other  airlines  have entered after we have
developed a market.

Our small city strategy has reduced the intensity of competition  we  might  otherwise face.  As of
February 1, 2013, we are the only domestic scheduled carrier operating  out of the  Orlando Sanford
International Airport and one of three  domestic scheduled carriers  operating out  of  Phoenix-Mesa
Gateway Airport and the St. Petersburg-Clearwater International  Airport. Although few  domestic
scheduled carriers operate in these three airports,  virtually all  U.S. airlines serve the  nearby  major
airports  serving Orlando, Phoenix and  Tampa. In  addition,  virtually all  U.S. airlines serve Las  Vegas,
Los Angeles,  Ft. Lauderdale and Honolulu so we  could  face greater competition on our routes to those
destinations in the future.

As of February 1, 2013, we face mainline competition  on only 18 of our 191 routes. During 2012,

the entrance into Hawaii and the addition of service to a  number of new small cities  increased  the
amount of routes on which we face mainline  competition. We compete  with Southwest on  seven  routes,
three routes into Las Vegas, two routes  into  Phoenix  and two routes into Orlando  (one served by
Airtran). We compete with Frontier on three routes  into Orlando and with US  Airways on  three routes
into Phoenix. The introduction of our  Hawaii service has resulted in  new  competition with Alaska
Airlines and Hawaiian. We compete  with Alaska Airlines  on two routes  into Hawaii (Honolulu and
Maui) and on one route into Las Vegas.  We compete with Hawaiian on two routes  into  Honolulu. We
also compete on one route with Spirit  (Plattsburgh-Ft. Lauderdale), one route with Sun Country
Airlines (Lansing-Orlando) and one  route with United  Airlines (Wichita-Los Angeles). In addition,  we
compete with smaller regional jet aircraft on  our  Fresno to Las Vegas route (United  Express)  and on
our  Medford  to Los Angeles route (Horizon Air).

Indirectly, we compete with Southwest/Airtran, US Airways, Delta and other carriers that provide
nonstop service to our leisure destinations from airports  near our small city markets. For  example, we
fly from Bellingham, Washington, which  is a two-hour  drive from  Seattle-Tacoma International Airport,
where  travelers can access nonstop service to Las Vegas, Los  Angeles,  Phoenix and San Francisco  on
various other carriers. We also face indirect competition from legacy carriers offering hub-and-spoke
connections to our markets. For example,  travelers can travel to Las  Vegas from Peoria  on United,
American or Delta, although all of these  legacy  carriers currently utilize  regional aircraft  to  access their
hubs and mainline jets to access Las Vegas. Legacy  carriers offering these  segments with  connecting
flights and use of regional aircraft tend to charge  higher and  restrictive  fares. In addition, these
alternatives to our direct flight service  have a  much longer elapsed time of travel.

We  also face indirect competition from  automobile  travel in our short-haul flights, primarily to our

Florida leisure destinations. We believe  our low cost  pricing  model  and  the  convenience of air
transportation help us compete favorably  against  automobile travel.

In our fixed fee operations, we compete with the aircraft of other scheduled  airlines as well as with

independent passenger charter airlines.  We also  compete with  aircraft owned or controlled by large
tour companies. The basis of competition in the fixed fee market  is cost, equipment  capabilities,  service
and reputation.

6

Aircraft Fuel

Fuel is our largest operating expense. The cost of fuel  is volatile, as it is subject to many economic

and geopolitical factors we can neither control nor  predict. Significant increases  in fuel costs could
materially affect our operating results  and  profitability. We do  not  currently  use financial derivative
products to hedge our exposure to jet fuel price volatility.

In an effort to reduce our fuel costs,  we have a wholly-owned subsidiary which entered  into  a

limited liability company operating agreement with an affiliate of Orlando Sanford International
Airport to engage in contract fueling  transactions  for the  provision of aviation fuel to airline users at
that airport. In addition, we have invested in  fuel  storage  units and  fuel transportation facilities
involved in the fuel distribution process. By reason of these activities, we could potentially incur
material liabilities, including possible  environmental liabilities, to which  we would  not  otherwise be
subject.

Employees

As of December 31, 2012, we employed 1,693 full-time and  245 part-time  employees, which  we

consider to be 1,821 full-time equivalent  employees. Full-time equivalent  employees consisted of
350 pilots, 507 flight attendants, 122  airport operations personnel, 196 mechanics, 130 reservation
agents, and 516 management and other personnel.

Salaries  and benefits expense represented approximately 17%  of  total operating expenses during

each  of 2012 and 2011. We have three  employee groups which have voted for  union representation,
which  consist of 47% of our total employees. We  are in  various stages of  negotiations for  collective
bargaining agreements with the labor  organizations representing these employee groups.

Our relations with these labor organizations are governed by the  Railway Labor Act (RLA).  Under

this  act, if direct negotiations do not  result in  an agreement, either  party  may request the  National
Mediation Board (NMB) to appoint a federal mediator. If no agreement is reached  in these mediated
discussions, the NMB may offer binding arbitration  to  the parties. If either party rejects binding
arbitration, a ‘‘cooling off’’ period begins.  At the end  of this ‘‘cooling-off’’ period, the parties may
engage in self-help, which among other events,  could result in a strike from  employees or  for us to hire
new employees to replace any striking workers.  The  table below identifies  the status of these initial
collective bargaining agreements:

Employee  Group

Pilots . . . . . . . . . .

Representative

Status of Agreement

International Brotherhood of Teamsters, Elected representation in August 2012.  In
Airline Division

negotiation.

Flight Attendants . .

Transport Workers Union

Elected representation  in December  2010.
In  mediation phase of the negotiation
process.

Flight Dispatchers .

International Brotherhood  of Teamsters, Elected  representation in  December 2012.
Airline Division

In addition to the potential demands the unionization of these employee groups could have on  our

operating expenses, if we are unable to reach a  labor  agreement with  these  employee groups,  we may
be subject to work interruptions or stoppages. We have never  previously experienced any  work
interruptions  or stoppages from our  nonunionized employee  groups or from these  employee groups
which  have voted for union representation.

7

Maintenance

We  have an FAA-approved maintenance  program, which is  administered by our maintenance
department headquartered in Las Vegas. Consistent with  our core  value  of  safety, all mechanics and
avionics specialists employed by us have appropriate training  and  experience and hold required licenses
issued by the FAA. We provide them with comprehensive  training and  maintain our  aircraft and
associated maintenance records in accordance  with FAA regulations.  The  maintenance performed on
our  aircraft can be divided into three general categories: line  maintenance, heavy maintenance, and
component and engine overhaul and  repair. Scheduled  line maintenance is generally  performed by our
personnel. We contract with outside organizations to provide heavy maintenance  and component and
engine overhaul and repair. We have chosen not to invest in  facilities or equipment to perform our own
heavy maintenance, engine overhaul  or component work. Our management  closely supervises all
maintenance functions performed by our  personnel and contractors employed by us, and by outside
organizations. We closely supervise the  outsourced work performed by  our  heavy maintenance and
engine overhaul contractors. In addition to the  maintenance contractors we presently utilize, we believe
there are sufficient qualified alternative  providers of maintenance services that we  can use to satisfy our
ongoing maintenance needs.

Insurance

We  maintain insurance policies we believe  are of types  customary in  the industry and  as required

by the DOT and are in amounts we believe  are adequate to  protect us against material loss.  The
policies principally provide coverage for public liability, passenger liability, baggage  and cargo liability,
property damage, including coverages for  loss or damage  to our  flight equipment and workers’
compensation insurance. There is no assurance, however, that the  amount  of  insurance we carry will be
sufficient to protect us from material  loss.

Government Regulation

We  are subject to federal, state and local  laws affecting  the airline industry and to extensive

regulation by the DOT, the FAA and  other governmental agencies.

DOT. The DOT primarily regulates economic  issues affecting air  transportation such as

certification and fitness of carriers, insurance requirements, consumer protection, competitive practices
and statistical reporting. The DOT also regulates requirements for accommodation of passengers with
disabilities. The DOT has the authority to investigate and  institute proceedings to enforce its
regulations and may assess civil penalties,  suspend or  revoke operating  authority  and seek  criminal
sanctions. The DOT also has authority to restrict  or prohibit a carrier’s cessation of service to a
particular community if such cessation  would leave the community  without scheduled  airline service.

We  hold DOT certificates of public convenience  and  necessity authorizing us to engage  in

(i) scheduled air transportation of passengers, property and mail within the  United States, its territories
and possessions and between the United  States  and all countries  that maintain a liberal aviation  trade
relationship with the United States (known  as ‘‘open  skies’’  countries),  and (ii) charter  air
transportation of passengers, property  and mail on  a domestic  and international basis.

FAA. The FAA primarily regulates flight operations  and safety,  including matters  such as
airworthiness and maintenance requirements for aircraft, pilot, mechanic,  dispatcher and  flight
attendant training and certification, flight  and duty time limitations and  air traffic control. The FAA
requires each commercial airline to obtain and  hold  an FAA air carrier certificate. This certificate, in
combination with operations specifications  issued to the airline by  the  FAA, authorizes the  airline to
operate at specific airports using aircraft  certificated  by the  FAA. We have  and maintain in  effect FAA
certificates of airworthiness for all of our aircraft,  and  we hold the necessary FAA authority to fly to all
of the cities we currently serve. Like  all  U.S. certificated carriers, our provision of scheduled service to

8

certain destinations may require specific governmental authorization.  The FAA  has the authority to
investigate all matters within its purview and to modify, suspend  or  revoke our authority to provide air
transportation, or to modify, suspend  or revoke FAA licenses  issued to individual personnel,  for failure
to comply with FAA regulations. The FAA can  assess civil penalties for such failures  and institute
proceedings for the collection of monetary fines after notice and hearing. The FAA also has authority
to seek criminal sanctions. The FAA  can  suspend or revoke our authority to provide air transportation
on an emergency basis, without notice and hearing, if, in  the FAA’s judgment, safety requires  such
action. A legal right to an independent, expedited review  of such FAA action  exists. Emergency
suspensions or revocations have been upheld with  few exceptions. The FAA monitors our compliance
with maintenance,  flight operations and safety regulations on an  ongoing  basis, maintains a  continuous
working relationship with our operations and maintenance  management personnel, and  performs
frequent spot inspections of our aircraft, employees and records.

The FAA also has the authority to promulgate rules and regulations and  issue maintenance

directives and other mandatory orders relating to, among other  things, inspection, repair and
modification of aircraft and engines,  increased security precautions, aircraft equipment requirements,
noise abatement, mandatory removal and  replacement of aircraft parts and  components, mandatory
retirement of aircraft and operational  requirements and procedures. Such rules, regulations  and
directives are normally issued after an  opportunity for public  comment, however, they  may be issued
without advance notice or opportunity for  comment if,  in the FAA’s judgment,  safety requires such
action.

We  believe we are operating in compliance with applicable  DOT  and FAA regulations,
interpretations and policies and we hold all necessary operating and airworthiness  authorizations,
certificates and licenses.

Security. Within the United States, civil aviation security functions, including review and approval
of the content and implementation of  air  carriers’ security programs,  passenger and baggage  screening,
cargo  security measures, airport security, assessment  and distribution  of  intelligence, threat response,
and security research and development are the  responsibility of the Transportation Security
Administration (‘‘TSA’’) of the Department of Homeland  Security.  The  TSA has enforcement powers
similar to DOT’s and FAA’s described  above.  It  also has  the authority to issue regulations, including in
cases of emergency, the authority to do  so without advance notice, including issuance of a grounding
order as occurred on September 11, 2001.

Environmental. We are subject to various federal, state and local laws and regulations relating  to

the protection of the environment and  affecting matters such  as aircraft engine emissions, aircraft noise
emissions, and the discharge or disposal of materials and chemicals, which  laws  and regulations are
administered by numerous state and federal agencies. These agencies have enforcement powers  similar
to DOT’s and FAA’s described above.  In addition, we may be required to conduct an environmental
review of the effects projected from  the addition of service at airports.

Federal law recognizes the right of airport  operators with special  noise problems to implement

local noise abatement procedures so  long as  those procedures do not interfere unreasonably with
interstate and foreign commerce and  the  national air transportation  system. These  restrictions can
include limiting nighttime operations,  directing specific  aircraft operational procedures during takeoff
and initial climb, and limiting the overall number of flights at an  airport. None  of the airports we serve
currently restricts the number of flights or hours of operation, although it is  possible  one  or more such
airports  may do so in the future with  or without  advance notice.

Foreign Ownership. To maintain our DOT and FAA certificates, our airline operating subsidiary
and  we (as the airline’s holding company) must qualify continuously  as a  citizen  of  the United  States
within the meaning of U.S. aeronautical laws and regulations. This means we must be under  the actual
control of U.S. citizens and we must  satisfy certain other requirements, including that our president and

9

at least two-thirds  of our board of directors  and other managing officers must be U.S.  citizens, and  that
not more than 25% of our voting stock  may be owned or controlled by  non-U.S.  citizens. The amount
of non-voting stock that may be owned or  controlled  by non-U.S.  citizens is strictly limited as well. We
believe we are in compliance with these ownership  and  control criteria.

Other Regulations. Air carriers are subject to certain provisions of  federal laws and regulations

governing communications because of their extensive use of radio and other  communication facilities,
and are required to obtain an aeronautical radio  license from  the Federal Communications Commission
(‘‘FCC’’). To the extent we are subject  to  FCC requirements,  we intend to continue to comply  with
those requirements.

The quality of water used for drinking and hand-washing  aboard aircraft is subject to regulation by

the Environmental Protection Agency  (‘‘EPA’’). To the extent  we  are  subject to EPA requirements, we
intend to continue to comply with those  requirements.

We  are responsible for collection and remittance of federally imposed and  federally approved taxes

and fees applicable to air transportation passengers.  We believe  we  are  in compliance with these
requirements, and we intend to continue  to comply with them.

Our operations may become subject to additional federal requirements in the future under  certain
circumstances. For example, our labor relations  are covered  under Title  II of the Railway Labor  Act of
1926, as amended, and are subject to the jurisdiction of the  National Mediation Board. During a period
of past fuel scarcity, air carrier access to jet fuel  was  subject to allocation regulations promulgated by
the Department of Energy. Changes to  the federal  excise tax and other government fees imposed on
air transportation have been proposed  from time  to  time and may result in an  increased tax burden for
airlines and their passengers.

We  are also subject to state and local laws,  regulations and ordinances at locations where  we
operate and to the rules and regulations  of various local authorities that  operate the airports we  serve.
None of the airports in the small cities  in  which we operate have slot control, gate  availability or
curfews that pose meaningful limitations on our operations.  However,  some  small city airports  have
short runways that require us to operate  some flights at  less than full capacity.

International air transportation, whether  provided on a scheduled or charter  basis, is  subject to the
laws, rules, regulations and licensing requirements of the  foreign countries to, from and over which the
international flights operate. Foreign laws, rules, regulations and licensing requirements  governing air
transportation are generally similar, in principle, to the regulatory  scheme of the United States as
described above, although in some cases  foreign requirements  are  comparatively less onerous and in
others, more onerous. We must comply with the laws, rules and regulations of each country to, from  or
over which we operate. International  flights are also subject to U.S. Customs and Border Protection,
Immigration and Agriculture requirements and the requirements of equivalent foreign governmental
agencies.

Future Laws and Regulations. Congress, the DOT, the FAA, the TSA, the EPA and other

governmental agencies have under consideration, and in the  future may consider and adopt, new  laws,
regulations, interpretations and policies regarding a wide  variety of matters  that  could  affect, directly or
indirectly, our operations, ownership  and  profitability. We cannot predict  what other  matters might  be
considered in the future by the FAA, the DOT, the  TSA, the EPA,  other  agencies  or Congress, nor  can
we judge what impact, if any, the implementation of  any of these proposals  or changes might have  on
our  business.

Civil Reserve Air Fleet. We are a participant in the Civil Reserve Air Fleet (‘‘CRAF’’) Program

which  affords the U.S. Department of  Defense the right to charter  our aircraft  during  national
emergencies when the need for military  airlift exceeds the capability of available military  resources.
During  the Persian Gulf War of 1990-91 and  on other occasions,  CRAF carriers were required to

10

permit the military to use their aircraft in this manner. As a result of our CRAF participation,  we are
eligible to bid on and be awarded peacetime  airlift  contracts  with the military.

Item 1A. Risk Factors

Investors should carefully consider the risks  described  below  before making  an investment  decision. Our

business, financial condition or results  of  operations could  be materially and  adversely affected  by any  of
these risks. The trading price of our common stock could decline  due to  any of these risks, and  investors
may lose all or part of their investment.

Risks Related to Allegiant

Increases in fuel prices or unavailability of fuel  would harm our business and profitability.

Fuel costs constitute a significant portion of our total  operating expenses,  representing

approximately 48.7% and 47.7% during 2012 and 2011,  respectively. Significant increases  in fuel costs
have negatively affected our operating  results in  the past and  future fuel  cost volatility could materially
affect our financial condition and results  of operations.

Both the cost and availability of aircraft fuel  are subject to many economic and political  factors

and events occurring throughout the  world  over which we have  no control. Meteorological  events may
also result in short-term disruptions in the  fuel  supply.  Aircraft  fuel availability is also subject  to
periods of market surplus and shortage and is  affected by demand for heating oil, gasoline and  other
petroleum products. Because of the effect of  these events  on the  price and availability of aircraft fuel,
our  ability to control this cost is limited and  the price and future availability  of  fuel  cannot be
predicted with any degree of certainty. Due to the  high percentage of our  operating costs represented
by fuel,  a relatively small increase in  the price of fuel could  have a significant negative impact on our
operating costs. A fuel supply shortage  or  higher fuel  prices could possibly  result in curtailment of our
service during the period affected.

We  have made a business decision not to purchase financial derivatives to  hedge  against increases
in the cost of fuel. This decision may  make our operating  results more  vulnerable to the  impact  of  fuel
price increases.

Negative economic conditions may adversely  affect  travel from our small city  markets to our  leisure
destinations.

The severity and duration of U.S. or  global  economic recession, high unemployment, depressed
housing market and stock prices, and  low  levels of consumer confidence may have  a negative impact on
discretionary spending by consumers and  our financial results.  Leisure travel  is aligned with
discretionary spending and customers we  serve  may reduce  or  eliminate such purchases from  their
spending in difficult economic times. These conditions could  impact demand  for airline  travel in our
small city markets or to our leisure destinations.

Unfavorable economic factors may adversely affect our  operating results,  which, in  turn,  could

affect our ability to obtain acceptable financing terms and our  general liquidity.  During  difficult
economic times, we may be unable to raise prices in response to fuel  cost increases,  labor or other
operating costs, which could materially affect our operations and  financial condition.

Our reputation and financial results could be harmed in the  event of  an accident  or new regulations affecting
aircraft  in our fleet.

As of February 1, 2013, our operating aircraft consisted  of 58 MD-80 aircraft and six  Boeing
757-200  aircraft. During 2012, we have entered into purchase agreements to acquire seven Airbus A320
aircraft and operating lease agreements for an  additional nine Airbus A319  aircraft. As of February 1,

11

2013, we have possession of one A320  aircraft and expect  to  begin  to  place these Airbus aircraft  into
our  operating fleet in 2013.

An accident involving one of our aircraft,  even if fully insured,  could cause  a public perception

that we are less safe or reliable than  other airlines, which would  harm our business. There is  no
assurance, however, that the amount  of insurance we  carry will be sufficient  to  protect us from material
loss. Because we are smaller than most airlines, an accident would likely adversely affect us to a greater
degree than a larger, more established airline.

The Federal Aviation Administration (‘‘FAA’’) could suspend or restrict the  use of our aircraft in

the event of any actual or perceived mechanical problems, whether involving our aircraft or  another
U.S. or foreign airline’s aircraft, while it  conducts  its own investigation. Our business would also be
significantly harmed if the public avoids  flying our aircraft due to an adverse perception of the aircraft
we utilize or associated engine types  because  of  safety concerns or other problems, whether real  or
perceived, or in the event of an accident involving these  aircraft  and associated engine types.

Covenants in our senior secured term loan  facility could limit how we  conduct our business, which could
affect our long-term growth potential.

As of December 31, 2012, we owed $122.4 million under a senior secured  term loan facility (the

‘‘Term Loan’’). The Term Loan contains  restrictive covenants that, among  other things,  limit:

(cid:127) Capital expenditures

(cid:127) Incurrence of future indebtedness

(cid:127) Mergers and acquisitions

(cid:127) Certain investments

These restrictive covenants could potentially limit how we conduct  our business and  could  affect
our  ability to raise additional debt financing in the  event we do not choose  to  prepay  the debt  with our
cash resources.

The addition of a new aircraft type could increase our costs and increase the complexity of our  operations.

In August 2012, we entered into operating lease agreements for nine  Airbus  A319 aircraft.  In

December 2012, we entered into purchase agreements for seven Airbus A320 aircraft. We  intend to
acquire two additional A320 aircraft in  connection  with these purchase agreements.  The  addition  of
these Airbus aircraft will be the third aircraft type to be included in our  operating aircraft.  The
addition of a third aircraft type could increase our costs and increase the complexity of our operations
with crews, flight schedules, parts provisioning  and maintenance and repair.

We  expect to add the first of these aircraft to our operating fleet in  the first half of  2013, subject
to receipt of regulatory approval. There  is no  assurance we will be able to secure such authority on a
timely basis to allow us to begin service  with our Airbus aircraft when planned.

We  expect to be active in the secondary market for  the purchase or lease of  additional A319  and

A320 aircraft. There is no assurance  we  will  be  able  to  acquire additional  used  Airbus  aircraft on
acceptable terms.

We rely heavily on automated systems to  operate our business  and  any failure of these systems could harm our
business.

We  depend on automated systems to operate our business, including  our  computerized reservation
system, our telecommunication systems,  our website  and  other automated systems.  Our continuing work
on enhancing the capabilities of our  automation  systems and the migration of data to a new platform

12

could increase the risk of automation failures  during  the process.  Any failure by us to handle our
automation needs could negatively affect our internet sales (on which we  rely heavily)  and customer
service and result in lost revenues and  increased costs.

Our website and reservation system must be able to accommodate  a  high volume of traffic  and
deliver important flight information. Our automated systems cannot be completely protected against
events that are beyond our control, such as natural disasters, telecommunications failures or  computer
viruses. Although we have implemented  security  measures  and have in place  disaster recovery plans, we
cannot assure investors these measures  are  adequate to prevent disruptions. Substantial or  repeated
website, reservations system or telecommunication systems failures could  reduce the attractiveness of
our  services. Any disruption in these systems could  result in the  loss of important data, loss of revenue,
increase in expenses and generally harm  our business.

We  receive, retain, and transmit certain  personal information about our customers. Our online

operations also rely on the secure transmission of  this customer data. We use third-party  systems,
software, and tools in order to protect  the customer data we obtain through the course of our business.
Although we use these security measures  to protect this customer data, a compromise of our physical
and network security systems through a cyber security  attack, could  create a  risk that our customers’
personal information might be obtained  by unauthorized persons.  In addition,  the way businesses
handle customer data is increasingly  subject  to  legislation and regulation typically  intended to protect
the privacy of customer data received, retained  and transmitted.  We could  be  adversely affected if we
fail to comply with existing rules or practices or  if  legislation or regulations are expanded to require
changes in our business practices. These  privacy developments are difficult to anticipate and could
adversely affect our business, financial  condition  and  results of operations.

Our maintenance costs will increase as our  fleet ages.

Our MD-80 aircraft range from 16.9 to 27.4  years  old, with an  average age of 23.3 years as  of
February 1, 2013. In general, the cost to maintain aircraft increases  as they  age and exceeds the cost  to
maintain newer aircraft. FAA regulations require additional and  enhanced maintenance  inspections for
older aircraft. These regulations include  Aging  Aircraft Airworthiness Directives,  which typically
increase as an aircraft ages and vary  by aircraft or engine type depending  on the  unique  characteristics
of each aircraft and/or engine.

In addition, we may be required to comply with any  future law changes,  regulations  or
airworthiness directives. We cannot assure  investors  our maintenance costs will  not  exceed  our
expectations.

We  believe our aircraft are and will continue to be mechanically reliable. We cannot assure our
aircraft will continue to be sufficiently  reliable over longer  periods of  time. Furthermore, given  the age
of our fleet, any public perception that  our  aircraft are less than  completely reliable could have an
adverse effect on our bookings and profitability.

Increased labor costs could result in the  long-term from unionization  and labor-related disruptions.

Labor costs constitute a significant percentage of  our  total  operating costs. In general,  unionization
has increased costs in the airline industry. We have three  employee groups (pilots, flight  attendants and
flight dispatchers) who have elected for union  representation by  labor organizations. We  currently  are
in negotiations with these labor organizations  for collective bargaining  agreements representing our
flight attendant and pilot employee groups. If  we are  unable to reach agreement on the terms of
collective bargaining agreements in the future,  or we  experience  wide-spread employee dissatisfaction,
we could be subject to work slowdowns or  stoppages. Any of these events  could  have an adverse effect
on our future results.

13

Our business is heavily dependent on the  attractiveness of our  leisure  destinations  and  a reduction in demand
for  air travel to these markets could harm our business.

A substantial proportion of our scheduled flights have Las Vegas, Orlando, Phoenix, Tampa/
St. Petersburg, Los Angeles, Ft. Lauderdale, Honolulu, or Oakland (the San  Francisco Bay  Area) as
either their destination or origin. Our business could  be  harmed by any  circumstances causing  a
reduction in demand for air transportation  to  one  or more of these markets, such as adverse changes in
local economic conditions, negative public  perception of the  particular city,  significant price  increases,
or the impact of future terrorist attacks.

We rely on third parties to provide us with  facilities and services that are integral to our business.

We  have entered into agreements with third-party contractors to provide certain facilities and
services required for our operations, such as aircraft maintenance,  ground handling, flight dispatch,
baggage services and ticket counter space. One of these agreements  with third party contractors
includes station operation services at McCarran  International Airport  in Las Vegas,  our largest served
leisure  destination. Our reliance on others  to  provide essential services on our behalf also gives us  less
control over costs and the efficiency, timeliness and quality of  contract services.

We  also rely on the owners of the aircraft  under contract to be able to deliver  aircraft in
accordance with the terms of executed  agreements and on a  timely  basis. Our  planned initiation of
service with these aircraft could be adversely affected if the third parties fail to perform as contracted.

Our business could be harmed if we lose the  services of our key personnel.

Our business depends upon the efforts of our  chief executive officer, Maurice J. Gallagher, Jr., our

president, Andrew C. Levy, and a small  number  of  management and operating  personnel. We  do not
currently maintain key-man life insurance on Mr.  Gallagher  or Mr. Levy. We may have difficulty
replacing management or other key personnel  who leave and, therefore, the  loss of the  services of any
of these  individuals could harm our business.

Risks Associated with the Airline and  Travel  Industry

The airline industry is highly competitive  and future  competition in our small  city  markets could harm  our
business.

The airline industry is highly competitive.  The small  cities we  serve  on a scheduled basis  have
traditionally attracted considerably less attention  from our potential competitors than larger  markets,
and in most of our markets, we are the  only provider of nonstop service to our leisure  destinations. It
is possible other airlines will begin to provide  nonstop services  to  and  from these  markets  or otherwise
target these markets. An increase in the amount of direct or  indirect competition could harm our
margins and profitability.

A future act of terrorism, the threat of  such  acts or escalation of  U.S.  military involvement  overseas  could
adversely affect our industry.

Even if not directed at the airline industry, a  future act of  terrorism, the threat of such  acts or
escalation of U.S. military involvement overseas  could  have an adverse effect  on the  airline industry.  In
the event of a terrorist attack, the industry would  likely experience significantly reduced demand  for
travel services. These actions, or consequences resulting  from these  actions, would  likely harm our
business and the airline and travel industry. 

14

Changes in government laws and regulations  imposing additional requirements and restrictions on our
operations could increase our operating  costs.

Airlines are subject to extensive regulatory and legal compliance requirements,  both  domestically
and internationally, that involve significant costs.  In the  last several years, the FAA has issued  a number
of directives and other regulations relating to the maintenance and operation  of  aircraft that have
required us to make significant expenditures. FAA  requirements  cover, among other things, retirement
of older  aircraft, fleet integration of  newer  aircraft,  security measures, collision avoidance systems,
airborne windshear avoidance systems,  noise abatement,  weight  and payload limits, assumed average
passenger weight, and increased inspection and maintenance procedures to be conducted  on aging
aircraft. The future cost of complying with these  and  other laws, rules and regulations, including new
federal legislative and DOT regulatory  requirements  in the consumer-protection  area, cannot be
predicted and could significantly increase  our costs of doing  business.

In January 2011, the FAA adopted aging-aircraft  regulations applicable to all large commercial
aircraft. These rules obligate aircraft  design approval holders (typically the  aircraft manufacturer or its
successor) to establish a limit of validity  (‘‘LOV’’)  of the engineering data that supports the  aircraft’s
structural maintenance program, demonstrate  that widespread fatigue damage will not occur  in aircraft
of that type prior to reaching LOV, and  establish  or revise  airworthiness limitations applicable to that
aircraft type to include LOV. Once an LOV has been established for a given  aircraft type,  LOV-related
maintenance actions must be incorporated into the operator’s maintenance program, and commercial
operation of the aircraft beyond the LOV  is prohibited unless an extended  LOV is obtained for the
aircraft. In August 2012, the FAA approved an LOV, established by Boeing, for the MD-80 aircraft of
110,000 cycles (a cycle consists of one  takeoff and one landing) or 150,000 flight  hours,  whichever is
reached first. Under these parameters, we do not believe the  LOV rules  will limit  our use of MD-80
aircraft before we decide to retire them from our fleet in years to come  as the average number of
cycles on our MD-80-series fleet was approximately 35,000 per aircraft as  of February  1, 2013, and the
highest number of cycles on any aircraft as of that date  was approximately 49,500. In addition, we
historically operate only approximately  1,000 cycles per aircraft per year. Mandatory maintenance
actions stemming from the approved LOV are  required to be incorporated  into  our  MD-80
maintenance program by July 2013. We have begun the  process of doing  so, but it  is not yet possible to
predict the future cost of complying with aging aircraft  requirements. In the  case of our Airbus and
Boeing 757 aircraft, we currently anticipate the establishment of generally similar  LOV values by the
respective manufacturers, with a deadline  of January 2016 to incorporate the resulting  maintenance
program revisions.

In December 2011, in response to federal legislation requiring that the  FAA adopt  updated

regulations regarding flight crewmember  duty  and  rest  requirements, the  FAA published new
regulations on that topic. Previously  proposed regulations, taking into account  current scientific
knowledge and understanding of fatigue factors,  rest  requirements and other relevant data, drew
thousands of pages of comment from interested parties, which  the FAA was  obligated  to  consider
before issuing the  new regulations. Based on internal assessments of these  new rules, we do not
anticipate significant operational or financial  impact,  but additional  costs  could result when the  new
regulations will take effect on January 4,  2014.

In April 2011, the DOT adopted revisions and expansions to a variety  of  its  consumer-protection

regulations. Among other changes, the new rules (all of which  became effective in early 2012)
substantially reduce flexibility concerning  airline advertising and sales practices, including on  websites.
These regulations have curtailed our ability  to  advertise, price  and sell our  services in the particular
manner we have developed and found  most advantageous, forcing a more homogenized industry
approach to advertising and sales. We  are  not able to determine  whether our revenues  have been
adversely impacted by these developments. Although  we have taken  and continue to take steps to
minimize the adverse effects, we cannot assure investors we will  be  successful in this regard in the long

15

term. In June 2011, we and other airlines  challenged the  legality of certain of  these new DOT rules in
the United States Court of Appeals in Washington, D.C.;  the court issued  a decision upholding the
rules in July 2012.  Because the rules raise First Amendment and federal administrative  law issues that
we believe are of substantial national significance, in November 2012  we and two  other  airlines
petitioned the United States Supreme Court  to  take  review of the case.  Whether the  Supreme  Court
will do so, or how it might decide the case if it does,  is unknown. Even  if our remaining legal  challenge
is successful, however, we will be required  to  operate  under the new rules until  the rules are
overturned (if ever) and we will have  incurred significant  costs in the  process.  We could be subject to
fines or other enforcement actions if  the  DOT believes  we are not in compliance with these rules. Even
if our practices are found to be in compliance with the DOT rules, we could incur substantial costs
defending our practices. In addition, the  DOT  has announced its intention to propose additional new
consumer protection regulations which could impact our  costs and revenues if and  when the new
regulations become effective.

Legislation to address climate change  issues has been introduced  in the  U.S. Congress, including  a
proposal to require transportation fuel  producers and importers to acquire market-based allowances to
offset the emissions resulting from combustion of their fuels. We  cannot  predict if this  or any  similar
legislation will pass the Congress or, if  passed  and enacted into law, how  it would apply to the airline
industry. In addition, the Environmental  Protection Agency (EPA) has  concluded that current and
projected concentrations of greenhouse gases in the  atmosphere threaten public health and  welfare.
Although legal challenges and additional legislative  proposals are  expected, the finding could ultimately
result in strict regulation of commercial aircraft emissions, as has taken effect for operations within  the
European Union under EU legislation.  Binding international  restrictions adopted under  the auspices of
the International Civil Aviation Organization (a specialized agency  of the United Nations)  may become
effective by the end of 2013. These developments and any  additional  legislation  or regulations
addressing climate change are likely to increase our costs of doing  business  in the future and  the
increases could be material.

In respect of aging aircraft, crewmember  duty and  rest,  consumer protection, climate  change,

taxation and other matters affecting the airline industry, whether the source  of new requirements is
legislative or regulatory, increased costs  will adversely affect our profitability if we are unable  to  pass
the costs on to our customers.

Airlines are often affected by factors beyond their control, including  air traffic  congestion, weather conditions,
increased security measures and the outbreak  of  disease, any of which could harm  our  operating results  and
financial condition.

Like other airlines, we are subject to delays caused by factors beyond our control, including air
traffic congestion at airports and en route,  adverse weather conditions, increased security  measures and
the outbreak of disease. Delays frustrate  passengers and increase costs, which in  turn  could  affect
profitability. During periods of fog, snow, rain, storms or  other adverse weather conditions, flights may
be cancelled or significantly delayed. Cancellations  or delays  due to weather conditions, traffic  control
problems and breaches in security could  harm our operating  results and  financial condition. An
outbreak of a disease that affects travel  behavior, such  as severe acute respiratory  syndrome (SARS)  or
H1N1 virus (swine flu), could have a material adverse impact on  the airline industry. Any general
reduction in airline passenger traffic  as a  result  of an outbreak of disease or other travel advisories
could dampen demand for our services even if  not applicable  to  our markets.  Resulting decreases in
passenger volume would harm our load factors, could increase  our cost per  passenger and adversely
affect our profitability.

16

Risks Related to Our Stock Price

The market price of our common stock may  be volatile,  which could  cause the value  of an investment in our
stock to decline.

The market price of our common stock may fluctuate substantially  due to  a variety  of factors,

many  of which are beyond our control,  including:

(cid:127) fuel price volatility, and the effect  of economic and  geopolitical factors  and worldwide  oil supply

and consumption on fuel availability

(cid:127) announcements  concerning our competitors, the airline  industry  or  the economy in general

(cid:127) strategic actions by us or our competitors, such as acquisitions or  restructurings

(cid:127) media  reports and publications about  the safety of our aircraft or the  aircraft type  we operate

(cid:127) new regulatory pronouncements and  changes in  regulatory guidelines

(cid:127) announcements  concerning our business  strategy

(cid:127) general and industry-specific economic conditions

(cid:127) changes in financial estimates or recommendations by securities analysts

(cid:127) sales of our common stock or other  actions by investors with significant shareholdings

(cid:127) general market conditions

The stock markets in general have experienced substantial volatility that has often been unrelated

to the operating performance of particular  companies. These  types of broad market fluctuations may
adversely affect the trading price of our common stock.

In the past, stockholders have sometimes  instituted  securities class action litigation against
companies following periods of volatility  in the  market  price of their securities. Any similar litigation
against us could result in substantial costs, divert management’s attention and resources, and harm our
business or results of operations.

Other  companies may have difficulty acquiring us,  even if  doing so  would benefit our stockholders,  due  to
provisions under our corporate charter and bylaws, as well as  Nevada law.

Provisions in our articles of incorporation,  our  bylaws, and  under  Nevada law could make it more

difficult for other companies to acquire us, even if  doing so would  benefit our stockholders. Our
articles of incorporation and bylaws contain the  following  provisions,  among others,  which may inhibit
an acquisition of our company by a third  party:

(cid:127) advance notification procedures for matters to be brought before stockholder meetings

(cid:127) a limitation on who may call stockholder meetings

(cid:127) the ability of our board of directors to issue  up to 5,000,000  shares of preferred stock  without a

stockholder vote

We  are also subject to provisions of Nevada law that  prohibit us  from engaging in any business

combination with any ‘‘interested stockholder,’’ meaning generally that a stockholder who beneficially
owns more than 10% of our stock cannot acquire  us for  a period  of  time  after the date  this  person
became an interested stockholder, unless  various conditions are met, such as approval  of the
transaction by our board of directors.

Under U.S. laws and the regulations  of the DOT, U.S.  citizens must  effectively  control  us. As a
result, our president and at least two-thirds of our board of directors must be U.S.  citizens and not

17

more than 25% of our voting stock may  be owned by  non-U.S. citizens (although  subject to DOT
approval, the percent of foreign economic  ownership may be as  high as 49%). Any of these restrictions
could have the effect of delaying or preventing a change  in control.

Our corporate charter and bylaws include  provisions  limiting voting by non-U.S.  citizens.

To comply with restrictions imposed by federal law on  foreign ownership of U.S. airlines,  our
articles of incorporation and bylaws restrict voting of shares  of our capital stock by non-U.S. citizens.
The restrictions imposed by federal law currently require no more than 25% of our stock be voted,
directly or indirectly, by persons who  are  not  U.S. citizens, and  that our president and  at least
two-thirds of the members of our board of  directors be U.S. citizens.  Our bylaws  provide no  shares of
our  capital stock may be voted by or  at  the direction of non-U.S. citizens unless such  shares are
registered on a separate stock record, which  we refer  to  as the foreign  stock  record. Our  bylaws further
provide no shares of our capital stock will be registered on  the foreign stock record  if the  amount  so
registered would exceed the foreign ownership  restrictions imposed by federal  law.  Registration on  the
foreign stock record is made in chronological order based on the  date we receive a  written  request  for
registration. Non-U.S. citizens will be able  to  own and vote shares of our  common stock only if the
combined ownership by all non-U.S.  citizens does not violate these requirements.

The value of our common stock may be negatively affected  by additional issuances of common stock  or
preferred stock by us and general market factors.

Future issuances or sales of our common stock or  any issuances of convertible preferred stock by
us will likely be dilutive to our existing  common stockholders. Future issuances or sales of common or
preferred stock by us, or the availability  of such stock for future  issue or sale, could have  a negative
impact on the price of our common stock  prevailing from time to time. Sales of substantial  amounts of
our  common stock in the public or private  market,  a perception in the  market  that  such sales could
occur, or the issuance of securities exercisable or convertible into our common stock, could also
adversely affect the prevailing price of our common stock.

Substantial sales of our common stock could cause  our  stock price to fall.

If our existing stockholders sell a large number  of shares  of  our common stock or the public

market perceives existing stockholders  might sell shares of common stock, the market price  of  our
common stock could decline significantly.  All  of  our outstanding shares  are either  freely  tradable,
without restriction, in the public market  or eligible for sale  in the  public  market at various times,
subject, in some cases, to volume limitations under  Rule 144 of the Securities Act of 1933,  as amended.

We  cannot predict whether future sales of our  common  stock or the availability of our common
stock for sale will adversely affect the  market  price for  our  common stock or our ability to raise  capital
by offering equity securities.

Item 1B. Unresolved Staff Comments

Not Applicable.

Item 2. Properties

Aircraft

As of December 31, 2012 our total operating  fleet consisted  of  58 MD-80 aircraft and five
Boeing 757-200. In addition, we owned  one  Boeing  757-200 aircraft, being prepared for  service  as of

18

the end of the year, which was placed into revenue service in  January 2013.  The  following  table
summarizes our total aircraft fleet as of December 31, 2012:

Aircraft Type

Seating
Capacity
(per aircraft)

Average Age
in Years

Owned(1)

MD-88/82/83(2) . . . . . . . . . . . . . . . . . . . . . . . .
MD-87 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B757-200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total aircraft in service . . . . . . . . . . . . . . . . . . .
B757-200 not in service(3) . . . . . . . . . . . . . . . . .

Total Aircraft . . . . . . . . . . . . . . . . . . . . . . . . . .

56
2
5

63
1

64

150/166
130
223

223

23.0
23.7
19.8

22.8
20.0

22.8

(1) All of our aircraft are owned and encumbered.  Refer to ‘‘Item 8—Financial  Statements
and Supplementary Data—Notes to Consolidated  Financial  Statements—Note 5—
Long-Term Debt’’ for discussion of our notes payable and senior secured term loan
facility.

(2) During 2012, we continued our MD-80 seat  reconfiguration program. As of December 31,

2012, 45 of our 58 MD-80 aircraft in service have 166  seats and 13 aircraft have
150 seats. Refer to ‘‘Item 7—Management’s Discussion and Analysis of Financial
Condition and Results of Operations’’ for a discussion of our seat reconfiguration
program.

(3) We had one owned Boeing 757-200 aircraft being prepared for revenue  service  at

December 31, 2012. This aircraft was placed in revenue service in  January 2013.

As of December 31, 2012, we have entered into lease  agreements for  nine A319 aircraft and

purchase agreements for seven A320 aircraft. Based  on scheduled delivery dates,  these used  aircraft will
have an average age of approximately  9.5 years at  induction into the fleet.  The  table below  provides the
expected number of operating aircraft  at the  end of each respective year based on scheduled deliveries
of aircraft and MD-80 announced retirements:

MD-80(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B757-200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A319 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A320(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of aircraft
at end of year

2013

2014

2015

52
6
2
7

67

51
6
4
7

68

51
6
9
7

73

(1) Reflects announced retirement of  two  MD-87 aircraft  and five 150-seat MD-80  aircraft

not included in the 166-seat reconfiguration  program.

(2) Does not include two additional aircraft which we expect to purchase from  the owner of

the other A320 aircraft, but which are not under  contract at this time.

Ground Facilities

We  lease facilities at each of our leisure destinations and several of the other airports we  serve.
Our leases for our terminal passenger  services facilities, which include ticket counter and gate space,

19

and operations support areas, generally have  a term ranging from month-to-month to two years, and
may be terminated with a 30 to 60 day notice. We have  also entered  into  use agreements  at each of the
airports  we serve that provide for non-exclusive use  of runways, taxiways and other facilities. Landing
fees under these agreements are based on  the number of landings and weight of the aircraft.

We  are a party to a use and lease agreement as  a Signatory Airline, for use  of  McCarran

International Airport for our operations in  Las Vegas, Nevada, which expires in June 2015.

We  have operational bases at airports  at each of the major  leisure destinations  we serve. In
addition, we have an operational base in Wendover, Nevada to support  our fixed fee flying under our
agreement with Peppermill Resorts Inc.,  and  an operational base in Bellingham, Washington.  During
2012, we established operational bases  at  Oakland International Airport  and Punta Gorda Airport,
which  required the leasing of additional facilities to support operations. We served these airports  prior
to the establishment of these operational bases.

We  use leased facilities at our operational bases  to  perform line maintenance, overnight parking of

aircraft, and other operations support.  We lease additional space in cargo areas at the McCarran
International Airport and Orlando Sanford International Airport for our  primary line maintenance
operations. We also lease additional warehouse  space in Las  Vegas  for aircraft parts and supplies.

The following details the airport locations we  utilize as operational bases:

Airport

Location

McCarran International Airport . . . . . . . . . . . . . . . . . . . . Las Vegas, Nevada
Orlando Sanford International Airport . . . . . . . . . . . . . . . Orlando, Florida
Phoenix-Mesa Gateway Airport . . . . . . . . . . . . . . . . . . . . Mesa, Arizona
St. Petersburg-Clearwater International Airport
St. Petersburg, Florida
Ft.  Lauderdale-Hollywood International Airport . . . . . . . . Ft. Lauderdale, Florida
Oakland International Airport . . . . . . . . . . . . . . . . . . . . . Oakland, California
Punta Gorda Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . Punta Gorda, Florida
Honolulu International Airport . . . . . . . . . . . . . . . . . . . . Honolulu, Hawaii
Bellingham International Airport . . . . . . . . . . . . . . . . . . . Bellingham, Washington
Wendover Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wendover, Nevada

. . . . . . . .

We  believe we have sufficient access  to  gate  space for current and presently contemplated future

operations at all airports we serve.

Our primary corporate offices are located  in Las Vegas, where we  lease approximately 70,000
square  feet of space under a lease that  expires in April 2018. We also lease approximately 10,000
square  feet of office space in a building adjacent  to  our corporate offices which  is utilized for training
and other corporate purposes. In addition to base rent, we are also responsible for our share  of
common area maintenance charges. In  both  leases, the landlord is  a limited liability company in which
certain of our directors own significant  interests as non-controlling  members.

Item 3. Legal Proceedings

We  are subject to certain legal and administrative actions  we consider  routine  to  our  business
activities. We believe the ultimate outcome of any pending legal  or  administrative matters will not have
a material adverse effect on our financial  position, liquidity  or results of operations.

Item 4. Mine Safety Disclosures

Not applicable.

20

Item 5. Market for Registrant’s Common Equity,  Related  Stockholder Matters,  and Issuer Purchases

PART II

of Equity Securities

Market for our common stock

Our common stock is quoted on the  Nasdaq  Global Select Market. On  February 1, 2013, the last
sale price of our common stock was $74.86 per share. The  following  table  sets forth the  range of high
and low sale prices for our common  stock for the periods indicated.

Period

2012

1st Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3rd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4th Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2011

1st Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3rd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4th Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High

Low

$57.76
$71.42
$75.93
$77.97

$52.35
$50.29
$49.93
$55.36

$47.32
$54.20
$61.63
$63.40

$39.21
$38.95
$40.31
$45.25

As of February 1, 2013, there were approximately 191 holders  of  record  of our common stock. We

believe that a substantially larger number of beneficial  owners hold shares of our common stock in
depository or nominee form.

Securities Authorized for Issuance under Equity  Compensation Plans

The following table provides information regarding options, warrants and other rights to acquire

equity securities under our equity compensation  plans as of December 31, 2012:

Number of
Securities to be
Issued upon
Exercise of
Outstanding
Options,
Warrants
and Rights(a)

Weighted-
Average
Exercise
Price of
Outstanding
Options,
Warrants
and Rights

Equity compensation plans approved by  security holders . . . .
Equity compensation plans not approved by security holders .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

228,690
None
228,690

$36.89
N/A
$36.89

Number of
Securities
Remaining
Available  for
Future
Issuance
under  Equity
Compensation
Plans(b)

1,441,729
None
1,441,729

(a) The shares shown as being issuable  under equity compensation plans approved by our security
holders  excludes restricted stock awards as these shares are deemed to have been  issued. In
addition  to the above, there were 128,029 shares of nonvested restricted stock  as of December 31,
2012.

(b) The shares shown as remaining available  for  future issuance under equity compensation plans is

reduced for cash-settled stock appreciation rights (‘‘SARs’’). Although, these cash-settled  SARs will
not result in the issuance of shares, the number of cash-settled  SARs  reduces the  number of shares
available for other awards.

21

Dividend Policy

On November 13, 2012, our Board of  Directors  declared a one-time  cash dividend of $2.00  per

share on our outstanding common stock payable to stockholders  of  record on  November 30, 2012. On
December 14, 2012, we paid cash dividends  of  $38.6 million to these stockholders.

Our Term Loan limits the amount of  restricted payments, including cash  dividends,  which may be

paid. In November 2012, we entered into  an amendment to our Term Loan  which increased the
available amount for restricted payments  and other  company expenditures. As of December 31, 2012,
the limitation is not material based on the  amount  of  cash  dividends paid  in recent years. Future cash
dividend payments, if any, will depend on  our financial condition, results  of operations, cash  from
operations, business conditions, capital  requirements,  debt  covenants and  other factors deemed relevant
by our Board of Directors.

Our Repurchases of Equity Securities

During  the three months ended December 31, 2012, we  repurchased 54,730  shares under our  share

repurchase program authority, at an average cost  of  $72.73 per share,  for  a total expenditure  of
$4.0 million. In addition, we had repurchases in October  2012 from employees  who received restricted
stock grants. These stock repurchases were made at  the election of  each  employee pursuant to an offer
to repurchase by us. In each case, the  shares repurchased constituted  the portion of vested shares
necessary to satisfy withholding tax requirements.

The following table reflects our repurchases of  our  common  stock during the fourth quarter of

2012:

Period

ISSUER PURCHASES OF EQUITY SECURITIES

October 2012 . . . . . . . . . . . . . . . . . . . .
November 2012 . . . . . . . . . . . . . . . . . . .
December 2012 . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Total

Total
Number of
Shares
Purchased

2,462
None
54,730
57,192

Average Price
Paid per
Share

$68.96
N/A
72.73
$72.57

Total Number of
Shares Purchased as
Part  of Publicly
Announced Plans
or Programs

None
None
54,730
None

Approximate
Dollar Value of
Shares that
May Yet be
Purchased
Under the Plans or
Programs(1)

$44,933,570
$44,933,570
$40,952,914
$40,952,914

(1) Represents the remaining dollar value of open market purchases  of our common stock which has

been authorized by our Board of Directors under a share repurchase program.

22

Stock Price Performance Graph

The following graph compares the cumulative total  stockholder return  on our common stock  with

the cumulative total return on the Nasdaq  Composite Index  and the AMEX  Airline Index for the
period beginning on December 31, 2007 and ending on December 31, 2012. The graph  assumes an
investment of $100 in our stock and the  two indices,  respectively,  on December 31, 2007,  and further
assumes the reinvestment of all dividends.  Stock price performance, presented for the period from
December 31, 2007 to December 31, 2012,  is not necessarily indicative of future results.

Allegiant Travel Company

Nasdaq Composite Index

AMEX Airline Index

400

300

200

100

0

31-Dec-2007

31-Dec-2008

31-Dec-2009

31-Dec-2010

31-Dec-2011

1MAY201313094484
31-Dec-2012

12/31/07

12/31/08

12/31/09

12/31/10

12/31/11

12/31/12

ALGT . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nasdaq Composite Index . . . . . . . . . . . . .
AMEX Airline Index . . . . . . . . . . . . . . . .

$100.00
$100.00
$100.00

$151.12
$ 59.46
$ 70.73

$146.76
$ 85.55
$ 98.54

$155.54
$100.02
$137.08

$168.29
$ 98.22
$ 94.58

$236.96
$113.85
$129.01

The stock price performance graph shall  not be deemed incorporated  by reference by any  general

statement incorporating by reference this  annual report  on Form 10-K into any  filing under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except  to  the extent that we
specifically incorporate this information  by reference, and shall not otherwise be deemed filed  under
such Acts.

23

Item 6. Selected Financial Data

The following financial information for  each of the five years ended  December 31, 2012, has  been

derived from our consolidated financial statements.  Investors should read  the selected consolidated
financial data set forth below along with ‘‘Management’s  Discussion  and Analysis  of  Financial
Condition and Results of Operations’’ and our consolidated financial statements and related notes.
Certain presentation changes and reclassifications have been made to prior year consolidated financial
information to conform to 2012 classifications.

FINANCIAL DATA:
Total operating revenue . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . .

Operating income . . . . . . . . . . . . . . . .
Total other (income) expense . . . . . . . .

Income before income taxes . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to noncontrolling

For the year ended December 31,

2012

2011

2010

2009

2008

$ 908,719
776,415

$ 779,117
693,673

$663,641
558,985

$557,940
435,687

$ 504,012
448,164

132,304
7,657

124,647
78,414

85,444
5,930

79,514
49,398

104,656
1,324

103,332
65,702

122,253
1,689

120,564
76,331

55,848
596

55,252
35,407

interest . . . . . . . . . . . . . . . . . . . . . .

(183)

—

—

—

—

Net income attributable to Allegiant

Travel Company . . . . . . . . . . . . . . . .

$ 78,597

$ 49,398

$ 65,702

$ 76,331

$ 35,407

Earnings per share to common

stockholders(1):
Basic . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . .
Cash dividends per share . . . . . . . . . . .

Cash and cash equivalents . . . . . . . . . .
Investment securities . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . .
Long-term debt (including capital

leases) . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity . . . . . . . . . . . . . . .

Operating income . . . . . . . . . . . . . . . .
Operating margin % . . . . . . . . . . . . . .
Cash provided by (used in):

$
$
$

4.10
4.06
2.00

$
$
$

2.59
2.57

$
$
— $

3.36
3.32
0.75

$
$
$

3.81
3.76

$
$
— $

1.74
1.72
—

$ 89,557
263,169
798,194

$ 150,740
168,786
706,743

$113,293
37,000
501,266

$ 90,239
141,231
499,639

$ 97,153
77,635
423,976

150,852
401,724

146,069
351,504

28,136
297,735

45,807
292,023

64,725
233,921

$ 132,304

$ 85,444

$104,656

$122,253

$ 55,848

14.6%

11.0%

15.8%

21.9%

11.1%

Operating activities . . . . . . . . . . . . . .
Investing activities . . . . . . . . . . . . . .
Financing activities . . . . . . . . . . . . . .

$ 176,772
(208,827)
(29,128)

$ 129,911
(208,223)
115,759

$ 97,956
6,782
(81,684)

$131,674
(97,213)
(41,375)

$ 71,632
(100,505)
(18,243)

(1) Our  unvested restricted stock awards  are  considered participating securities as they receive

non-forfeitable rights to cash dividends  at the  same rate  as common stock. The  Basic and Diluted
earnings per share for the periods presented reflect the two-class method  mandated by accounting
guidance for the calculation of earnings per share. The  two-class method  adjusts  both the net

24

income and shares used in the calculation. Application of the  two-class method did not have  a
significant impact on the Basic and Diluted earnings per share for the  periods presented.

OPERATING DATA:
Total system statistics:
Passengers
. . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) . .
Available seat miles (ASMs) (thousands) . . . . .
Load factor . . . . . . . . . . . . . . . . . . . . . . . . .
Operating revenue per ASM (RASM)* (cents) .
Operating expense per ASM (CASM) (cents) . .
Fuel expense per ASM (cents) . . . . . . . . . . . .
. . . . .
Operating CASM, excluding fuel (cents)
Operating expense per passenger . . . . . . . . . .
Fuel expense per passenger . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel
ASMs per gallon of fuel
. . . . . . . . . . . . . . . .
Departures . . . . . . . . . . . . . . . . . . . . . . . . .
Block hours
. . . . . . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . .
Average number of operating aircraft during

period . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average block hours per aircraft per day . . . . .
Full-time equivalent employees at end of period
Fuel gallons  consumed (thousands) . . . . . . . . .
Average fuel cost per gallon . . . . . . . . . . . . . .

Scheduled service statistics:
. . . . . . . . . . . . . . . . . . . . . . . . .
Passengers
Revenue passenger miles (RPMs) (thousands) . .
Available seat miles (ASMs) (thousands) . . . . .
Load factor . . . . . . . . . . . . . . . . . . . . . . . . .
Departures . . . . . . . . . . . . . . . . . . . . . . . . .
Average passengers per departure . . . . . . . . . .
Average seats per departure . . . . . . . . . . . . . .
Block hours
. . . . . . . . . . . . . . . . . . . . . . . .
Yield (cents) . . . . . . . . . . . . . . . . . . . . . . . .
Scheduled service revenue per ASM (PRASM)

(cents)

. . . . . . . . . . . . . . . . . . . . . . . . . .
Total  ancillary revenue per ASM* (cents) . . . . .
Total  scheduled service revenue per ASM

(TRASM)*  (cents) . . . . . . . . . . . . . . . . . .
Average fare—scheduled service . . . . . . . . . . .
Average fare—ancillary air-related charges . . . .
Average fare—ancillary third party products . . .
Average fare—total
. . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . .
Fuel gallons consumed (thousands) . . . . . . . . .
Average fuel cost per gallon . . . . . . . . . . . . . .
Percent of sales through website during period .

For the year ended December 31,

2012

2011

2010

2009

2008

6,987,324
6,514,056
7,487,276

6,175,808
5,640,577
6,364,243

5,903,184
5,466,237
6,246,544

5,328,436
4,762,410
5,449,363

4,298,748
3,863,497
4,442,463

87.0%
12.14
10.37
5.05
5.32
111.12
54.13
56.99
63.00
53,615
124,610
872

60.2
5.7
1,821
118,839
3.18

$
$
$

$

88.6%
12.24
10.90
5.20
5.70
112.32
53.54
58.78
59.10
49,360
113,691
858

52.2
6.0
1,595
107,616
3.07

$
$
$

$

87.5%
10.62
8.95
3.90
5.05
94.69
41.28
53.41
58.90
47,986
111,739
874

49.0
6.2
1,614
106,093
2.30

$
$
$

$

$
$
$

$

87.4%
10.24
8.00
3.03
4.97
81.77
30.97
50.80
58.30
43,795
98,760
836

42.7
6.3
1,569
93,521
1.76

$
$
$

$

87.0%
11.35
10.09
5.17
4.92
104.25
53.42
50.83
57.70
35,839
81,390
836

36.4
6.1
1,348
76,972
2.98

6,591,707
6,220,320
6,954,408

5,776,462
5,314,976
5,797,753

5,609,852
5,211,663
5,742,014

4,919,826
4,477,119
4,950,954

3,894,968
3,495,956
3,886,696

89.4%

91.7%

90.8%

90.4%

89.9%

46,995
140
160
113,671
9.42

8.43
3.90

42,586
136
151
101,980
9.69

8.88
3.62

41,995
134
NM
101,242
8.21

7.45
3.38

37,115
133
NM
87,939
7.73

6.99
3.29

29,548
132
NM
70,239
9.47

8.51
2.95

$
$
$
$

$

12.33
88.90
35.72
5.48
130.10
918
109,257
3.37
90.1%

$
$
$
$

$

12.50
89.15
31.18
5.18
125.51
901
96,999
3.30
88.8%

$
$
$
$

$

10.83
76.26
30.25
4.34
110.85
912
96,153
2.43
88.8%

$
$
$
$

$

10.28
70.38
29.06
4.01
103.45
891
83,047
1.90
86.3%

$
$
$
$

$

11.46
84.97
24.52
4.91
114.40
882
66,291
3.22
86.4%

*

Various components of these measures do not have a direct  correlation to ASMs. These figures are provided on  a
per ASM  basis so as to facilitate comparisons with airlines  reporting revenues on a per ASM basis.

NM Not meaningful

25

The following terms used in this section  and  elsewhere in this annual  report  have the meanings

indicated below:

‘‘Available seat miles’’ or ‘‘ASMs’’ represents the number of seats available for passengers

multiplied by the number of miles the seats  are flown.

‘‘Average fuel cost per gallon’’ represents total aircraft fuel expense  for our  total  system or in
scheduled service divided by the total  number of fuel gallons  consumed in our total system or  in
scheduled service, as applicable.

‘‘Average stage length’’ represents the average number of miles flown per flight.

‘‘Block hours’’ represents the number of hours during  which the aircraft is in revenue service,

measured from the time of gate departure  before  take-off until the time of gate arrival at the
destination.

‘‘Load factor’’ represents the percentage of aircraft seating capacity that  is actually utilized

(revenue passenger miles divided by  available  seat miles).

‘‘Operating expense per ASM’’ or ‘‘CASM’’ represents operating expenses divided  by available  seat

miles.

‘‘Operating CASM, excluding fuel’’ represents operating expenses, less aircraft  fuel,  divided by
available seat miles. Although Operating  CASM, excluding fuel is not a calculation based on  generally
accepted accounting principles and should  not  be  considered as  an alternative to Operating Expenses as
an indicator of our financial performance, this statistic provides management and investors  the ability
to measure and monitor our cost performance absent  fuel price volatility. Both the cost  and availability
of fuel are subject to many economic  and  political  factors and therefore are beyond our control.

‘‘Operating revenue per ASM’’ or ‘‘RASM’’ represents operating revenue divided by available seat

miles.

‘‘Passengers’’ represents the total number of passengers flown on all  flight segments.

‘‘Revenue passenger miles’’ or ‘‘RPMs’’  represents the number of miles flown  by revenue passengers.

‘‘Total revenue per ASM’’ or ‘‘TRASM’’ represents scheduled service revenue  and  total  ancillary

revenue divided by available seat miles.

‘‘Yield’’ represents scheduled service revenue  divided by scheduled service revenue passenger  miles.

Item 7. Management’s Discussion and  Analysis of Financial  Condition and  Results  of Operations

The following discussion and analysis  presents factors  that  had a material effect on our results of
operations during the years ended December 31,  2012, 2011 and 2010.  Also discussed is our financial
position as of December 31, 2012 and 2011. Investors should  read this discussion in conjunction  with our
consolidated financial statements, including the  notes thereto,  appearing elsewhere  in  this annual  report.
This  discussion and analysis contains forward-  looking statements.  Please  refer  to the  section entitled
‘‘Special  Note About Forward-Looking  Statements’’ for  a discussion of the  uncertainties,  risks  and
assumptions associated with these statements.

2012 Results

During  2012, we achieved our tenth straight profitable year,  with net  income  of $78.6 million or

$4.06 earnings per share (diluted) on  operating revenues of $908.7  million.  These net  income  and
earnings per share results were both more than 50% higher than 2011, in which we ended with net
income of $49.4 million or $2.57 earnings per share (diluted) on  operating revenues of $779.1 million.
Our operating margin of 14.6% for 2012  was driven by our highest ever annual ancillary revenue per

26

passenger of $41.20, a 13.3% increase compared to the  prior year, and a year-over-year reduction in
our  non-fuel unit costs of 6.7%.

We  grew our average number of aircraft  in revenue  service by  15.3% from 52.2  aircraft during

2011 to 60.2 aircraft during 2012. The increase in average number of aircraft and the combination of
increased seats in our MD-80 fleet, utilization of our Boeing 757-200 aircraft with  223 seats and a 1.9%
increase in our scheduled service average  stage length  drove  a  20.0% increase in scheduled service
ASMs year-over-year. We experienced this ASM production  despite  a  year-over-year 5.0% decline in
our  overall fleet average block hours per aircraft  per  day.

Our total operating revenues in 2012  increased  $129.6 million or 16.6%  over 2011 due to a 14.1%
increase in scheduled service passengers and a 3.7%  increase in  total  average fare to $130.10.  We grew
our  ancillary revenue per passenger year-over-year by 13.3%,  which drove the increase  in total average
fare despite our flat scheduled service average base fare. An  increase in  charges for bags  resulting from
the implementation of a new carry-on  bag fee  and new boarding procedures was the main driver of our
ancillary revenue per passenger increase. Our  capacity growth, driven by an increase  in our average
number of aircraft and larger gauge  aircraft, and a  load factor year-over-year decline of 2.3  percentage
points, impacted our RASM which declined from 12.24¢  in 2011 to 12.14¢ in 2012.  Our load factor was
negatively impacted during 2012 by expanded service to Oakland (San Francisco Bay Area) and our
new service to Hawaii.

Our CASM, excluding fuel, decreased 6.7% from 5.70¢ in 2011 to 5.32¢ in 2012,  mainly
attributable to a 17.6% increase in system  capacity which  outpaced  a 9.7%  increase in non-fuel
operating expenses. Drivers of improved CASM, excluding  fuel, were  reduced engine repair expense in
2012 due to the completion of our 2011 engine overhaul program, better crew efficiency in 2012 and
the impact of our variable pilot base  pay scale.

As of December 31, 2012, we had $352.7  million  in unrestricted cash  and  investment securities. We
were able to grow our unrestricted cash  position during 2012 as  cash generated  by  our  operations more
than covered investments in our fleet and  information  technology and  payments  to  shareholders.
During  the fourth quarter of 2012, we  decided to return  capital  to  shareholders. We paid  $38.6 million
in the form of a one-time special cash dividend of $2.00 per share to stockholders of record on
November 30, 2012 and $4.0 million to purchase company stock  in the open  market  under our share
repurchase program.

As of the end of 2012, we are near completion of our MD-80 aircraft  seat  reconfiguration program

which  began during the third quarter  of  2011. As  of December  31, 2012, we had 45 MD-80 aircraft
with 166 seats in revenue service. The remaining six MD-80 aircraft, for a total of 51 reconfigured
aircraft, are expected to be in revenue  service by  the end of  the first  quarter of 2013.

During  2012, we also have made substantial progress on  our automation projects including the
transfer to our new website and distribution platform. We successfully converted 100% of our customer
web traffic to our new booking engine  in November 2012.  Although the enhancements to our
technology infrastructure and development have required, and will continue to require  significant
capital investment, we believe these efforts  will provide  additional  revenue opportunities  by  allowing  us
to capitalize on customer loyalty with  additional product offerings.

In July 2012, we implemented a cash  discount  to  customers paying  with debit cards in an  effort to
offer lower ticket prices and drive higher debit card  usage to reduce our  transaction costs.  The  higher
debit card usage contributed to lower  transaction  processing costs during 2012.

27

Aircraft

Operating fleet

As of December 31, 2012, our total aircraft in service consisted  of 58 MD-80 aircraft and  five
Boeing 757-200 aircraft. During 2012, we placed  two MD-80 aircraft into service which were  previously
held in storage and four Boeing 757-200 aircraft into service.  The following table sets  forth the number
and type of aircraft in service and operated by us as of the dates indicated:

As of December 31, 2012

As of December  31, 2011

As of December 31, 2010

Own(a)(b)

Lease

Total(b) Own(a)(b)

Lease(c)

Total(b) Own(a)

Lease

Total

MD82/83/88s . . . . . . . .
MD87s(d) . . . . . . . . . .
B757-200 . . . . . . . . . . .

Total . . . . . . . . . . . . . .

56
2
5

63

—
—
—

—

56
2
5

63

52
2
1

55

2
—
—

2

54
2
1

57

47
3
—

50

2
—
—

2

49
3
—

52

(a) Does not include aircraft owned, but not added to our  operating fleet as of  the date indicated.

(b) Includes MD-80 aircraft (MD-82/83/88s) modified to a  166-seat  configuration.  These aircraft began
to enter revenue service in the fourth  quarter  of 2011. We had  45 reconfigured 166-seat MD-80
aircraft as of December 31, 2012 and seven as of December 31, 2011.

(c)

In December 2011, we exercised  purchase options on  two  MD-80 aircraft and  took ownership  of
these aircraft in January 2012.

(d) Used almost exclusively for fixed fee  flying.

Boeing 757-200 aircraft not in service

As of December 31, 2012, we owned  six  Boeing  757-200  aircraft, of which five aircraft were  in

revenue service at that time. The remaining aircraft was being prepared for revenue  service  and was
subsequently placed in service in January 2013.

Airbus aircraft

In August 2012, we entered into lease agreements for nine A319 aircraft with expected  deliveries
between the first quarter of 2013 and the second quarter of 2015.  We accepted delivery of the  first  of
these nine aircraft in January 2013.

In December 2012, we entered into purchase agreements for seven A320 aircraft. We also intend

to acquire an additional two A320 aircraft  from  one  of the owners of the contracted for aircraft. These
A320 aircraft have commonality with  the A319 aircraft we will lease, with use of  the same engine  type.
We  expect to take delivery of the seven  A320 aircraft under  contract during  2013 with the  additional
two aircraft currently expected to be  acquired  in 2014. We expect seven of these aircraft will enter
service in 2013.

The Airbus aircraft will be the third aircraft  type  in our operating  fleet. We  are currently in the
process of adding these Airbus aircraft  to  our  operating certificate and  expect  to  place the first of  these
delivered aircraft into revenue service  during the  first half of 2013. Refer to ‘‘Part I—Item 2—
Properties’’ for the expected number of operating aircraft at  the end of future years which reflect  the
currently expected  delivery of these Airbus aircraft.

28

Network

As of December 31, 2012, we operate 195 routes into our leisure destinations, including service
from 74 small cities, compared to 171 routes from 65 small  cities as of December  31, 2011. During
2012, we added two leisure destinations to our  route network. In June 2012 we began service to two
leisure  destinations in Hawaii, with six  routes to Honolulu  and one  route to  Maui.

In addition to new leisure destinations, we experienced network growth  from new  routes  involving

existing leisure destinations. In April,  we  established  an operational base and expanded service at
Oakland International Airport with seven  new routes  to  serve the  San Francisco  Bay Area. With the
addition of these seven new routes, we serve a total of nine routes into the San Francisco Bay  Area.
We  have also established a base of operations at Punta Gorda (Florida) with  the expansion  of service
in June  2012 on four new routes into  Punta Gorda. With the  addition  of these  four new  routes,  we
serve a  total of seven routes into Punta Gorda. We have also increased routes to serve Orlando, with
45 as of  December 31, 2012 compared  to  35 as of  December 31,  2011, driven  by  profitability of our
Florida markets and identified opportunities  for service  from markets previously served by Airtran
which  was discontinued after its acquisition by Southwest.

The following shows the number of leisure destinations  and small cities served as of the  dates

indicated (includes cities served seasonally):

As of
December 31,
2012

As of
December 31,
2011

As of
December 31,
2010

Leisure destinations . . . . . . . . . . . . . . . . . .
Small cities served . . . . . . . . . . . . . . . . . . .

Total cities served . . . . . . . . . . . . . . . . . . . .

Total routes . . . . . . . . . . . . . . . . . . . . . . . .

13
74

87

195

11
65

76

171

11
62

73

160

Trends and Uncertainties

Although fuel cost volatility has significantly impacted our operating  results in  prior years, crude
oil prices  stabilized during 2012, and  we experienced a  year-over-year  increase of 3.6%  in our system
average cost per gallon from $3.07 to  $3.18 mainly driven  by crack spread increases. Our  fuel cost per
ASM declined in 2012 as the higher  capacity  Boeing 757-200 and additional seats  from our MD-80 seat
reconfiguration program provided us additional  capacity  over which  to  spread our fuel costs. In
comparison with 2011, our ASMs per gallon of fuel  increased 6.6% in 2012,  as a result  of the
additional capacity from these seats. As we introduce the Airbus aircraft into revenue service in 2013
and after, we expect further increases in our  ASMs  per  gallon of fuel as  a result of fuel efficiency of
this  aircraft type. Fuel costs in the long-term remain uncertain and fuel cost  volatility  would materially
impact future operating costs.

In August 2012, we received the results from the union vote of  our pilots who have  elected
representation by the International Brotherhood of Teamsters, Airline Division. We now have three
employee groups which have voted for union representation, the other  two being our flight attendants
and flight dispatchers. These three employee  groups make up approximately 47%  of  our  total
employees. We are currently in various stages  of negotiations for a collective bargaining agreement with
the labor organizations for these employee groups.

During  2013, we expect to receive deliveries of  Airbus  A319 and A320 aircraft under  the operating

lease agreements and purchase agreements we entered into in 2012. We believe the introduction of
these Airbus aircraft into our operating fleet will provide a good fit for our existing  business  model.
When compared to our MD-80 aircraft, we believe the  additional  cost of ownership of these aircraft

29

will be more than offset by cost savings  from fuel efficiency and reduction in  maintenance costs.  We
incurred costs related to the introduction  of the aircraft in  the fourth  quarter  of 2012 and expect  to
incur additional training and pre-operating costs in the  first half of 2013 as we add the  aircraft type to
our  operating certificate.

During  2012, we announced the retirement of seven MD-80 aircraft, comprised of two 130 seat

MD-87 aircraft and five 150 seat MD-80 aircraft which will  not be reconfigured to 166 seats. The two
MD-87 aircraft were dedicated to flying under a fixed fee agreement  with Caesars Entertainment  Inc.,
which  expired in December 2012. We  believe the acquisition of the Airbus aircraft  under purchase
agreements and operating lease agreements along with having six  Boeing 757-200  aircraft in  service  will
meet our aircraft needs to support our planned  growth in 2013 and 2014.

Our network grew from 171 total routes as  of  December  31,  2011, to 195  total  routes  at
December 31, 2012, and we have announced  additional service to increase  the number  of routes  to
198 routes by the end of the first quarter of  2013. Despite increased ASMs  from our fleet growth and
larger gauge aircraft, we expect to continue to aggressively manage capacity in  our  markets  in an
attempt  to maintain acceptable loads  and  fares. With our significant  capacity growth in  2012, our
RASM was flat, but our CASM, excluding fuel, declined by  6.7%.  We expect our capacity growth  in
2013 to continue to pressure our unit  revenues and unit costs  We are focused  in the first half of 2013
on operating a higher percentage of our  flights during peak windows and  a lower percentage of flights
during off-peak windows. We believe this  approach with  our planned departure  and ASM growth,
primarily in our Florida markets and  our  new Hawaii service, will contribute to the achievement  of our
profitability goals in the current operating  environment.

Our Operating Revenue

Our operating revenue is comprised of both air travel  on a stand-alone basis  and bundled with

hotels, rental cars and other travel-related services.  We  believe our diversified revenue streams
distinguish us from other U.S. airlines  and other  travel companies.

(cid:127) Scheduled service revenue. Scheduled service revenue consists of base air fare  for nonstop  flights

on our route network.

(cid:127) Ancillary revenue. Our ancillary revenue is generated from air-related charges and  third party

products. Air-related revenue is generated through charges for checked or carry-on bags,  carrier
usage charges, advance seat assignments, travel  protection product with unlimited changes to
nonrefundable itineraries, change fees, use of  our call center for purchases, priority boarding and
other services provided in conjunction with our scheduled  air  service. We also generate revenue
from third party products through the sale of hotel rooms, ground transportation (rental cars
and hotel shuttle products), attraction and show tickets and fees we  receive from other
merchants selling products through our website. We  recognize our ancillary revenues net of
amounts paid to wholesale providers,  travel agent commissions and payment processing fees.

(cid:127) Fixed fee contract revenue. Our fixed fee contract revenue is generated from fixed fee  agreements

and  charter service on a seasonal and ad-hoc basis.

(cid:127) Other revenue. Other revenue is primarily generated  from aircraft  and  flight equipment leased to

third parties.

Seasonality. Our results of operations for interim periods  are not necessarily indicative of those

for the entire year because our business is subject  to  seasonal fluctuations. We can be adversely
impacted during periods with reduced leisure travel spending. Traffic demand for our business
historically has been weaker in the third quarter  and stronger  in the  first  quarter.  The  expansion of  our
route network may produce some varying  levels of seasonality from new leisure destinations,  such as
Hawaii, where demand levels are typically  weaker in  the first quarter.

30

Our Operating Expenses

A brief description of the items included in our operating expense  line items follows.

Aircraft fuel expense. Aircraft fuel expense includes the cost of aircraft fuel, fuel taxes, into  plane

fees and airport fuel flowage, storage or  through-put fees.  Under the  majority of our fixed fee
contracts, our customer reimburses us  for fuel costs.  These amounts  are  netted  against our fuel
expense.

Salary and benefits expense. Salary and benefits expense includes wages,  salaries, and  employee
bonuses, sales commissions for in-flight personnel,  as well as  expenses associated with employee benefit
plans and employer payroll taxes.

Station operations expense. Station operations expense includes the fees charged by airports for

the use or lease of airport facilities and fees charged by third party vendors for ground handling
services, commissary expenses and other related services such as deicing of aircraft.

Maintenance and repairs expense. Maintenance and repairs expense includes  all parts,  materials

and spares required to maintain our  aircraft. Also included  are fees for repairs  performed by third
party vendors.

Sales and marketing expense. Sales and marketing expense includes all advertising, promotional

expenses, travel agent commissions and  debit and credit card discount  fees  associated with  the sale  of
scheduled service and air-related charges.

Aircraft lease rentals expense. Aircraft lease rentals expense consists of the cost of  leasing aircraft

under operating leases with third parties.

Depreciation and amortization expense. Depreciation and amortization expense includes the

depreciation of all fixed assets, including aircraft that  we own and amortization of aircraft that we
operated  under capital leases.

Other expense. Other expense includes the cost of passenger liability insurance, aircraft hull

insurance and all other insurance policies except for employee welfare  insurance. Additionally,  this
expense includes loss on disposals of aircraft and other equipment disposals, travel and training
expenses  for crews and ground personnel, facility lease  expenses,  professional  fees,  personal  property
taxes and all other administrative and  operational overhead expenses not included in other line items
above.

31

RESULTS OF OPERATIONS

2012 Compared to 2011

The table below presents our operating expenses as a  percentage of  operating revenue for  the

periods presented:

Total operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2012

2011

100.0% 100.0%

41.6
14.7
8.6
8.1
2.1
—
6.3
4.0

42.4
15.4
8.6
10.4
2.6
0.1
5.4
4.1

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

85.4% 89.0%

Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

14.6% 11.0%

Operating Revenue

Our operating revenue increased 16.6% to $908.7 million in 2012, up from  $779.1 million in 2011,

primarily due to a 29.3% increase in ancillary revenue and a  13.8%  increase in  scheduled service
revenue. Scheduled service and ancillary  revenue increases were driven by a 14.1%  increase in
scheduled service passengers and a 3.7%  increase  in total average fare  from $125.51 to $130.10.

Scheduled service revenue. Scheduled service revenue increased 13.8% to $586.0  million for 2012,

up from $515.0 million in 2011. The increase was primarily driven by a 14.1% increase in scheduled
service passengers as the scheduled service average base fare  was relatively flat year over year.
Passenger growth was driven by a 10.4% increase in the number of scheduled service departures, as we
increased the average number of aircraft in  service by  15.3%  and we also added more 166  seat
MD-80 aircraft and Boeing 757 aircraft to our operating fleet. Scheduled service load factor declined
by 2.3 points from 2011 to 2012 as our  20.0% increase in scheduled  service  ASMs  outpaced our 14.1%
increase in scheduled service passengers. The  addition of routes to our Florida markets were  a
significant driver of this year-over-year  departure increase,  as a result of profitability from  these
markets and identified opportunities for  service from certain  markets previously  served  by  Airtran
which  were discontinued after its acquisition by  Southwest.  The  relatively flat year-over-year  scheduled
service average base fare was impacted by  revenue softness we experienced in  markets  outside of
Florida, such as new markets where  we have recently begun  service.

Ancillary revenue. Ancillary revenue  increased 29.3% to $271.6 million for 2012,  up from

$210.0 million in 2011, driven by a 14.1%  increase in  scheduled service passengers  and a  13.3%
increase in ancillary revenue per scheduled passenger  from $36.36 to $41.20.  The  increase in our
ancillary revenue per scheduled service  passenger of $4.84 was  primarily attributable to the
implementation of a new carry-on bag fee  in  April 2012  and  our new boarding process  rolled  out

32

during the year. The following table details ancillary revenue per scheduled service passenger from
air-related charges and third party products:

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party products . . . . . . . . . . . . . . . . . . . . . . . . . .

$35.72
$ 5.48

$31.18
$ 5.18

Year Ended
December 31,

2012

2011

Percentage
Change

14.6%
5.8%

Total ancillary revenue per scheduled service

passenger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$41.20

$36.36

13.3%

The following table details the calculation  of ancillary revenue from third party  products. Third
party products consist of revenue from  the sale  of  hotel rooms, ground transportation (rental  cars and
hotel shuttle products), attraction and  show  tickets and fees we  receive from  other  merchants selling
products through our website:

(in thousands)

Year Ended
December 31,

2012

2011

Change

Gross ancillary revenue—third party . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs(a) . . . . . . . . . . . . . . . . . . . . . . . . .

$119,027
(78,979)
(3,924)

$106,362
(71,984)
(4,462)

11.9%
9.7%
(12.1)%

Ancillary revenue—third party products . . . . . . . . . .

$ 36,124

$ 29,916

20.8%

As percent of gross ancillary revenue—third party . . . . .
Hotel room nights . . . . . . . . . . . . . . . . . . . . . . . . . .
Rental car days . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30.3%

28.1% 2.2pp

690,116
763,353

647,716
577,749

6.5%
32.1%

(a) Includes payment expenses and travel  agency commissions

During  2012, we generated gross revenue of $119.0  million  from  the sale of third party products,

which  resulted in net revenue of $36.1  million.  A major  contributor to our  20.8% increase in third
party products net revenue was the sale of rental  car days,  which grew 32.1%  year-over-year and
outpaced our scheduled service passenger  growth of  14.1%. The increase  in  sale of  rental car days was
driven by an increase in scheduled service passengers to those  markets where more rental  car days are
typically sold, such as Florida and Phoenix, and increased promotions with  our national rental  car
operator.

Fixed  fee contract revenue. Fixed fee contract revenue decreased 1.8%  to  $42.9 million in 2012,
down from $43.7 million in 2011. The  decrease was the result of a reduction  in total fixed fee block
hours flown of 10.4%, offset by a 9.6% increase in our per-block hour rate. The reduction in block
hours flown was driven by our decision to reduce the availability of  aircraft  for ad-hoc flying  compared
to the prior year. We typically seek out additional  ad-hoc  flying during periods when aircraft are not
utilized for scheduled service flying. With  the expiration  of the Caesars contract in December 2012, we
expect significantly lower fixed fee revenue  at the  current time.

Other  revenue. We generated other revenue of $8.2 million  for  2012, compared  to  $10.5 million  in

the same period of 2011, primarily from  lease revenue  for  aircraft and flight equipment. In  the first
quarter of 2011, we leased three Boeing  757-200 aircraft to third parties on a short term basis. During
2012, these aircraft were returned to  us,  one in the  second quarter and two in  the fourth  quarter.

33

Operating Expenses

Our operating expenses increased only 11.9%  to  $776.4 million in 2012  compared to $693.7  million
in 2011 despite a 17.6% increase in system capacity. We primarily evaluate our expense management by
comparing our costs per passenger and  per ASMs across  different  periods which enable us to assess
trends  in each expense category.

The following table presents Operating expense per passenger for  the  indicated periods

(‘‘per-passenger costs’’). The table also presents Operating  expense per passenger,  excluding fuel, which
represents operating expenses, less aircraft fuel expense, divided by the number of passengers carried.
This statistic provides management and investors the ability to measure  and monitor  our  cost
performance absent fuel price volatility.  Both the cost and  availability of fuel are subject  to  many
economic and political factors beyond our  control.

Year ended
December 31,

2012

2011

Percentage
Change

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and benefits . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expense per passenger . . . . . . . . . . . . . . .
. . . .
Operating expense per passenger, excluding fuel

$ 54.13
19.08
11.21
10.58
2.75
—
8.23
5.14

$111.12
$ 56.99

$ 53.54
19.41
10.80
13.15
3.22
0.18
6.80
5.22

$112.32
$ 58.78

1.1%
(1.7)
3.8
(19.5)
(14.6)
(100.0)
21.0
(1.5)

(1.1)%
(3.0)%

The following table presents unit costs, defined  as Operating  expense per ASM (‘‘CASM’’), for the
indicated periods. The table also presents  Operating CASM, excluding  fuel, which represents operating
expenses, less aircraft fuel expense, divided by available seat  miles. As  on a per passenger basis,
excluding fuel on a per ASM basis provides  management and investors the ability to measure  and
monitor our cost performance absent fuel  price volatility.

Year Ended
December 31,

2012

2011

Percentage
Change

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.05¢
1.78
1.05
0.99
0.26

5.20¢
1.88
1.05
1.28
0.31
— 0.02
0.66
0.50

0.77
0.47

Operating expense per ASM (CASM) . . . . . . . . . . . . . . .
CASM, excluding fuel . . . . . . . . . . . . . . . . . . . . . . . . . . .

10.37¢ 10.90¢
5.70¢
5.32¢

(2.9)%
(5.3)
—
(22.7)
(16.1)
(100.0)
16.7
(6.0)

(4.9)%
(6.7)%

Aircraft  fuel expense. Aircraft fuel expense increased $47.5 million, or  14.4%, to $378.2 million for

2012, up from $330.7 million 2011. This change was due  to  a  10.4% increase  in system gallons
consumed from 107.6 million to 118.8  million,  and a  3.6% increase in our average total system  fuel  cost
per  gallon from $3.07 to $3.18. The increase  in gallons consumed is attributable to an  8.6% increase in
our  total system departures, our larger gauge aircraft and  a 1.6%  increase in total system average stage
length.

34

Salary and benefits expense. Salary and benefits expense increased 11.2% to $133.3 million for

2012, up from $119.9 million in 2011. Excluding  accrued employee bonus expense and stock
compensation expense, salary and benefits expense increased only 9.7%  attributable  to  a 14.2%
increase in the number of full-time equivalent employees. The number of full-time  equivalent
employees increased from 1,595 at December 31,  2011, to 1,821 at December  31, 2012, to support the
growth of our aircraft fleet, our ongoing  significant information technology enhancements and other
company growth activities. These increases were offset by improved  crew efficiency in 2012  and the
impact of our variable pilot base pay  scale. In addition, our  accrued employee  bonus expense  increased
54.9% in 2012 as a result of the year-over-year increase in operating income. Our  increased profitability
in 2012 will also contribute to higher pilot pay in 2013.

Station operations expense. Station operations expense increased 17.5% to $78.4  million for 2012,

compared to $66.7 million in the same period of 2011, as a result of an 8.6%  increase in system
departures and an 8.1% increase in station operations expense  per  departure. The increase in station
operations expense per departure was attributable to increased fees at several airports where  we
operate, primarily Las Vegas, and the outsourcing  of  our  station operations in Las  Vegas beginning in
May 2011.

Maintenance and repairs expense. Maintenance and repairs expense decreased  9.0% to

$73.9 million for 2012, compared to  $81.2 million in 2011  despite a  15.3% increase in  average number
of aircraft in service and a 17.6% increase in  system ASMs.  We incurred $11.1 million more in engine
overhaul expenses during 2011 as a result  of our engine overhaul program, in which we made a
substantial investment to increase the reliability  and reduce  the overall age of our engine portfolio. The
decrease in engine overhaul expenses  in  2012 was offset by an increase in heavy  airframe  checks, repair
of rotable parts and usage of expendable parts associated with our  aircraft fleet growth.

Sales and marketing expense. Sales and marketing expense decreased 3.4%  to  $19.2 million in 2012

compared to $19.9 million for the same period  of  2011 despite a 13.8% increase in scheduled  service
revenue. Sales and marketing expense per passenger declined  14.6% from  $3.22 to $2.75 primarily due
to lower advertising expenses and a reduction in payment processing costs  per  passenger attributable to
increased debit card usage.

Aircraft  lease rentals expense. We had no aircraft lease rentals expense in 2012, compared to
$1.1 million in 2011. In December 2011,  we exercised purchased  options on two  of  our  MD-80 aircraft
under operating leases and took ownership of the  aircraft  in January  2012. Upon taking ownership of
these two aircraft in January 2012, we  did  not have  any  aircraft under operating  leases during 2012.

Depreciation and amortization expense. Depreciation and amortization expense increased 37.0% to

$57.5 million in 2012 from $42.0 million  in  2011. The increase was  driven by a  15.3% increase in  the
average number of operating aircraft,  the MD-80 seat reconfiguration costs, and the acceleration of
depreciation from a change in estimated remaining useful lives for  a limited number of MD-80 aircraft
we expect to retire in 2013. As of December  31, 2012, we owned  63 aircraft  in service (including five
Boeing 757-200 aircraft and 45 MD-80  aircraft reconfigured to 166  seats) compared to 57 aircraft in
service (including one Boeing 757-200 aircraft and seven MD-80  aircraft reconfigured  to  166 seats) at
December 31, 2011.

Other  expense. Other expense increased 11.5% to $35.9 million  in  2012 compared  to  $32.2 million

in 2011. The increase was primarily driven by an increase in pre-operating expenses  related to
certification of our A319 and A320 series aircraft and  other administrative costs associated with  our
growth.

35

Other (Income) Expense

Other (income) expense increased from  a net other  expense of $5.9  million for 2011,  to  a net

other expense of $7.7 million for 2012.  The increase  is due to a $1.6 million  increase in interest
expense in 2012 primarily associated with our  $125.0 million Term  Loan borrowing in  March 2011.

Income Tax Expense

Our effective income tax rate was 37.1%  for 2012 compared to 37.9% for  2011. The higher
effective tax rate for 2011 was largely  due  to  the impact  of apportionment factor adjustments  to  filed
state income tax returns which contributed to an  increase in our  state income tax expense. While we
expect our tax rate to be fairly consistent in  the near term, it  will tend to vary depending on  recurring
items such as the amount of income we earn in  each state and the  state tax rate  applicable  to  such
income. Discrete items particular to a  given  year may also affect our effective tax rates.

2011 Compared to 2010

The table below presents our operating expenses as a  percentage of  operating revenue for  the

periods presented:

Total operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2011

2010

100.0% 100.0%

42.4
15.4
8.6
10.4
2.6
0.1
5.4
4.1

36.6
16.3
9.4
9.1
2.6
0.3
5.3
4.6

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

89.0% 84.2%

Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11.0% 15.8%

Operating Revenue

Our operating revenue increased 17.4% to $779.1 million in 2011 from $663.6  million in 2010
primarily driven by a 13.2% increase  in our total  average fare from $110.85 to $125.51 and a 3.0%
increase in scheduled service passengers. We believe stronger travel demand, changes in our  pricing
strategy and aggressive capacity management  contributed  to  the improvement  in total average fare.

Scheduled service revenue. Scheduled service revenue increased 20.4% to $515.0  million for 2011,
up from $427.8 million in 2010. The increase was primarily driven by a 16.9% increase in the average
base fare for 2011 compared to 2010,  along with a 3.0% increase  in the  number of scheduled service
passengers. The significant increase in  average  base  fare was achieved  despite a  1.0% increase in
capacity.  Passenger growth was driven  by a 1.4% increase  in the number of scheduled  service
departures and a slight increase in scheduled service load factor,  up almost  one  percentage point to
91.7% for 2011.

Ancillary revenue. Ancillary revenue  increased 8.2% to $210.0 million in 2011 up from

$194.0 million in 2010, driven by a 5.1%  increase in  ancillary revenue per scheduled service passenger

36

from $34.59 to $36.36 and a 3.0% increase  in scheduled service  passengers. The following table details
ancillary revenue per scheduled service  passenger from air-related charges and third  party products:

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $31.18 $30.25
4.34
Third party products . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5.18

Total ancillary revenue per scheduled service  passenger . $36.36 $34.59

Year Ended
December 31,

2011

2010

Percentage
Change

3.1%
19.4%

5.1%

The following table details the calculation  of ancillary revenue from third party  products. Third
party products consist of revenue from  the sale  of  hotel rooms, ground transportation (rental  cars and
hotel shuttle products), attraction and  show  tickets and fees we  receive from  other  merchants selling
products through our website:

Year Ended
December 31,

(in thousands)

2011

2010

Change

Gross ancillary revenue—third party . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs(a) . . . . . . . . . . . . . . . . . . . . . . . . .

$106,362
(71,984)
(4,462)

$ 89,258
(60,860)
(4,032)

Ancillary revenue—third party products . . . . . . . . . .

$ 29,916

$ 24,366

19.2%
18.3%
10.7%

22.8%

As percent of gross ancillary revenue—third party . . . . .
Hotel room nights . . . . . . . . . . . . . . . . . . . . . . . . . .
Rental car days . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28.1%

27.3% 0.8pp

647,716
577,749

568,665
576,309

13.9%
0.2%

(b) Includes payment expenses and travel  agency commissions

During  2011, we generated gross revenue of $106.4  million  from  the sale of third party products,

which  resulted in net revenue of $29.9  million.  Third party  products increased on  a per-passenger basis
primarily as a result of increased hotel  room bookings and margin expansion, when  compared to the
prior year.

Fixed  fee contract revenue. Fixed fee contract revenue increased 7.7%  to  $43.7 million during 2011

from $40.6 million for 2010. The increase in  fixed  fee  contract revenue was primarily attributable to
flying under an agreement with Peppermill  Resorts Inc. (flying began in  January 2011), which more
than offset the reduction in fixed fee flying  under the  Caesars Entertainment Inc.  (‘‘Caesars’’)
agreement. Block hours flown under our fixed fee flying agreement with Caesars decreased from
6,893 block hours in 2010 to 5,605 in 2011.

Other  revenue. We generated other revenue of $10.5 million  for  2011 compared  to  $1.2 million  for

2010, primarily from lease revenue for  aircraft and  flight equipment. In the first quarter of 2011, we
leased three Boeing 757-200 aircraft  to  third  parties on  a short term basis.  During 2012, these  aircraft
were returned to us, one in the second  quarter and two in the fourth quarter.

37

Operating Expenses

Our operating expenses increased 24.1%  to  $693.7 million for 2011 compared  to  $559.0 million in

2010. The following table presents Operating  expense per passenger  for the indicated  periods.

Year ended
December 31,

2011

2010

Percentage
Change

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salaries and benefits . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expense per passenger . . . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel . . . . .

$ 53.54
19.41
10.80
13.15
3.22
0.18
6.80
5.22

$112.32
$ 58.78

$41.28
18.30
10.61
10.26
2.89
0.29
5.92
5.14

$94.69
$53.41

29.7%
6.1
1.8
28.2
11.4
(37.9)
14.9
1.5

18.6%
10.1%

The following table presents unit costs, defined  as Operating  expense per ASM for  the indicated

periods.

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,

2011

2010

5.20¢ 3.90¢
1.73
1.88
1.00
1.05
0.97
1.28
0.27
0.31
0.03
0.02
0.56
0.66
0.49
0.50

Operating expense per ASM (CASM) . . . . . . . . . . . . . . . .
CASM, excluding fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10.90¢ 8.95¢
5.70¢ 5.05¢

Percentage
Change

33.3%
8.7
4.7
32.0
14.8
(33.3)
17.9
2.0

21.8%
12.9%

Our CASM, excluding fuel, increased  12.9%, primarily from increases  in maintenance and repairs

expense, salaries and benefits expense and depreciation and  amortization expense. Lower aircraft
utilization inherent in our capacity management plan for the  period and a 1.8%  decrease in system
average stage length contributed to the increase in  CASM excluding  fuel as increasing total costs  were
spread over only a slightly higher number  of ASMs compared to the prior year.

Aircraft  fuel expense. Aircraft fuel expense increased $87.0 million or  35.7% to $330.7 million for
2011, up from $243.7 million in 2010, primarily  driven by a  33.5%  increase in the system  average cost
per  gallon from $2.30 to $3.07. In addition, the expansion of crack spreads for jet fuel continued to
impact our system average cost per gallon during 2011.

Salary and benefits expense. Salary and benefits expense increased 11.0% to $119.9 million in 2011

up from $108.0 million in 2010, due to a  12.3% increase  in our  salary and benefits  expense per
full-time equivalent employee. The increase in our salary and benefits  expense per full-time  equivalent
employee was driven by our new pilot and flight  attendant compensation agreements which went into
effect in May and July 2010, respectively. The number  of  full-time equivalent employees decreased
1.2% from 1,614 as of December 31, 2010 to 1,595 as  of  December  31, 2011, with the outsourcing  of
our  station operations in Las Vegas beginning in  May  2011  resulting in this  decrease.

38

Station operations expense. Station operations expense increased 6.5% to $66.7  million in  2011
compared to $62.6 million in 2010 as  a result of  a 3.6% increase in station operations expense per
departure and a 2.9% increase in system  departures. The  increase in station operations  expense per
departure was attributable to increases  in ground handling  fees  at  several airports  where we operate,
along with outsourcing of our station operations in Las Vegas beginning  in May  2011.

Maintenance and repairs expense. Maintenance and repairs expense increased  34.1% to
$81.2 million for 2011 compared to $60.6 million in 2010.  The  increase was primarily a result of
increased engine overhauls of $13.4 million during 2011 compared to the  prior year. Increases in the
repair of rotable parts and usage of expendable  parts  associated  with an increase in  average number  of
our  aircraft in service from 49.0 in 2010 to 52.2 for  2011 also  contributed  to  our  increased maintenance
and repairs expense. The increase in engine overhauls and  repairs was driven by a new MD-80 engine
maintenance strategy which began in late 2010. Prior to that, fewer engine overhauls were performed
and instead were replaced with engines acquired in the  secondary market.

Sales and marketing expense. Sales and marketing expense increased  16.7% to $19.9 million  in
2011 compared to $17.1 million in 2010  due  to  higher credit  card  transaction costs  associated with  the
16.6% increase in scheduled service and ancillary revenue and an increase  in advertising expenses
driven by entrance into new markets.

Aircraft  lease rentals expense. Aircraft lease rentals expense decreased  36.0%, from $1.7 million in
2010 to $1.1 million in 2011. Two of  our  MD-80  aircraft  were  under operating  lease agreements during
2011, compared to four aircraft during  the majority  of 2010. In December 2011, we exercised  purchased
options on these two aircraft under operating leases and took ownership of the  aircraft in  January
2012.

Depreciation and amortization expense. Depreciation and amortization expense increased to
$42.0 million in 2011 from $35.0 million  in  2010, an increase of 20.0% primarily driven  by  additional
depreciation expense from Boeing 757-200 and MD-80 aircraft  and engines. Our Boeing 757-200
aircraft include three aircraft leased to  third  parties during 2011 and one placed into revenue service in
July 2011. We ended 2011 with 57 aircraft  in service as compared to 52 aircraft at  the end of 2010.

Other  expense. Other expense increased 6.2% to $32.2 million  in  2011 compared  to  $30.4 million

in 2010. The increase was primarily driven by losses associated with  one MD-87 aircraft  we
permanently grounded during the second quarter of 2011,  the disposal  of  one  engine, along with the
write-down of engine values in our consignment  program. In addition,  we had an increase  in our
administrative expenses associated with our growth, such as property taxes and  software support, which
contributed to the overall increase in other operating expenses.

Other (Income) Expense

Other (income) expense increased from a net other expense of $1.3  million for 2010,  to  a net

other  expense of $5.9 million for 2011. The increase  is due to a $4.7 million  increase in interest
expense in 2011 primarily associated with our  $125.0 million term loan borrowing in March 2011.

Income Tax Expense

Our effective income tax rate was 37.9%  for 2011 compared to 36.4% for  2010. The higher
effective tax rate for 2011 was largely  due to the impact  of apportionment factor adjustments  to  filed
state income tax returns which contributed to an  increase in our  state income tax expense. While we
expect our tax rate to be fairly consistent in the near term, it  will tend to vary depending on  recurring
items such as the amount of income we earn in  each state and the  state tax rate  applicable  to  such
income. Discrete items particular to a given year may also affect our effective tax rates.

39

LIQUIDITY AND CAPITAL RESOURCES

During  2012, our primary source of funds was cash generated by our  operations. Our operating
cash flows along with the proceeds of  $125.0 million  senior secured term  loan facility in 2011  (‘‘Term
Loan’’) have allowed us to invest in the  growth of our fleet, information technology infrastructure  and
development, while meeting our short-term obligations,  returning cash  to  our stockholders and growing
our  cash position. Our future capital needs are primarily for the acquisition of additional aircraft  with
our  recently announced intention. As of  December 31, 2012,  we had $88.9 million of obligations  under
existing aircraft purchase agreements and $126.6  million of obligations under existing aircraft  operating
lease agreements. We believe we have  more  than adequate liquidity resources through our operating
cash flows and cash balances to meet  our  future contractual obligations.  As we  have done in the past,
we consider raising funds through debt financing on acceptable terms  from time to time.

Current Liquidity

Cash and cash equivalents, restricted  cash and investment securities (short-term  and long-term)

totaled $362.9 million and $335.0 million at December 31, 2012 and 2011, respectively.

Restricted cash represents escrowed  funds under fixed fee  contracts, cash collateral against notes
payable and cash collateral against letters  of credit required by  hotel properties for guaranteed room
availability, airports and certain other  parties. Investment securities represent highly  liquid marketable
securities which are available-for-sale.  Under our fixed fee flying  contracts, we require our customers to
prepay for flights to be provided by us. The  prepayments  are escrowed until  the flight is completed.
Prepayments are recorded as restricted cash  and  a corresponding amount is recorded  as air traffic
liability. Our restricted cash balance declined from $14.0  million  as of December 31, 2011  to
$10.0 million at December 31, 2012 primarily as a result of lower escrowed funds for  fixed  fee
contracts. The lower prepayment held in escrow was driven  by the expiration  of our  fixed  fee  flying
agreement with Caesars Entertainment  Inc. in December 2012.

Sources and Uses of Cash

Operating activities. During 2012, our operating activities provided  $176.8 million of cash

compared to $129.9 million during 2011 as  net income in 2012 increased $29.0 million over  net income
in 2011. The cash flows provided by operations for 2012 were primarily  the result  of net income and
increase  in air traffic liability which results from passenger bookings for future  travel. In  addition,  as
non-cash items such as depreciation and amortization  expense reduce our net income without requiring
current  cash expenditure, the $15.5 million increase  in that item  from 2011 to 2012  also contributed to
the increased cash flow from operations.

During 2011, our operating activities  provided  $129.9 million of cash compared to $98.0 million
during 2010. The higher cash provided by operating activities in 2011 compared to 2010, was driven by
cash used in 2010 by the prepayment of $25.0  million for access to hotel rooms for sale  through an
agreement with one of our key Las Vegas partners and an  increase in  deferred income taxes.

Investing activities. Cash used in investing activities for 2012 was $208.8 million compared to
$208.2 million in 2011. During 2012,  our primary use of cash was for the purchase of property and
equipment of $105.1 million and the  purchase of investment securities,  net of maturities, of
$94.4 million. Purchase of property and equipment  during 2012 consisted  primarily of  expenditures
associated with our 166 seat configuration  project, engine purchases and costs  related to our ongoing
automation enhancement projects.

During  2011, our primary use of cash  was  for the purchase of investment securities of

$131.8 million, net of maturities, with proceeds from the  Term Loan, and the purchase of  property and
equipment of $86.6 million. Purchases of property  and  equipment during 2011 were primarily for the

40

cash purchase of two Boeing 757-200  aircraft,  MD-80  engines and other flight equipment  purchases.
Compared to the $208.2 million of cash  used  in 2011, we provided cash  of  $6.8 million in 2010.  We
generated $104.1 million in cash from  maturities and sales  of  our short-term investments,  net of
purchases, offset by $98.5 million of cash  used  for the  purchase  of  property and equipment. Purchases
of property and equipment during 2010  consisted of cash purchases of aircraft and  induction costs
associated with aircraft including payment  of pre-delivery deposits on four Boeing 757-200 aircraft.

Financing activities. Cash used in financing activities in 2012 was $29.1 million compared to cash

provided by financing activities of $115.8 million  in 2011. The  majority of cash used in 2012 was related
to payment of cash dividends to shareholders of $38.6 million and  principal debt payments  of
$9.3 million.

In 2011, net of deferred financing costs, we received  $136.6 million in proceeds from borrowing

under the Term Loan and the issuance of notes payable  associated with two loans  secured by
Boeing 757-200 aircraft. Cash received from  these  financing activities  was  offset by $21.2  million of
principal debt payments. Cash used in  financing activities  was  $81.7 million in 2010,  primarily  used  for
the repurchase of our common stock in  open  market  purchases of $53.8 million, payment on debt and
capital lease obligations of $31.7 million and the payment of cash dividends to shareholders of
$14.9 million.

Debt

Our long-term debt obligations increased  from $146.1 million as of December 31, 2011 to
$150.9 million as of December 31, 2012. As  of  December  31,  2012, all of our in-service MD-80  and
Boeing 757-200 aircraft were pledged to secure our debt obligations.

COMMITMENTS AND CONTRACTUAL  OBLIGATIONS

The following table discloses aggregate information about our contractual cash  obligations as of

December 31, 2012 and the periods in which payments are due (in thousands):

Long-term debt obligations(1) . . . . . . . . . . . . . .
Operating lease obligations(2) . . . . . . . . . . . . . .
Aircraft purchase obligations(3) . . . . . . . . . . . . .
Airport fees under use and lease agreements(4) . .

Total future payments under contractual

Total

$182,817
146,620
88,879
26,783

Less than
1 year

$ 20,005
8,742
88,879
11,514

2 - 3 years

4  - 5 years

$33,006
25,440
—
15,269

$129,806
36,511
—
—

More than
5 years

$ —
75,927
—
—

obligations . . . . . . . . . . . . . . . . . . . . . . . . . . .

$445,099

$129,140

$73,715

$166,317

$75,927

(1) Long-term debt obligations include scheduled  interest  payments.

(2) Operating lease obligations include  aircraft operating  leases, obligations for the lease  and use of

gate  space and areas surrounding gates  and  operating support areas in airport terminals under use
and lease agreements, and leases of office, warehouse  and other space.

(3) Aircraft purchase obligations under  existing  aircraft  purchase  agreements.

(4) Obligations for common and joint  use  space in the airport terminal facilities under  use and lease

agreements.

41

OFF-BALANCE SHEET ARRANGEMENTS

As of December 31, 2012, we had $146.6  million  of  obligations under  operating leases, primarily

for aircraft, which were not reflected  on  our balance sheet.  In  August 2012,  we entered  into  operating
lease agreements for nine Airbus A319  aircraft with lease term  expiration dates ranging from 2021  to
2023. In January 2013, we accepted delivery of the first  of  these A319 aircraft.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The discussion and analysis of our financial condition and results  of operations  is based  upon our
consolidated financial statements, which  have  been prepared in accordance  with accounting principles
generally accepted in the United States. The  preparation of  these financial statements requires us to
make estimates and judgments that affect  the reported amount of assets and liabilities,  revenues and
expenses, and related disclosure of contingent assets and liabilities at the  date of our financial
statements. Note 2 to our Consolidated Financial  Statements  provides a detailed discussion of  our
significant accounting policies.

Critical accounting policies are defined as those policies that reflect significant judgments about
matters that are inherently uncertain.  These estimates and judgments  affect the reported  amount  of
assets and liabilities, revenues and expenses, and related  disclosure of contingent assets and  liabilities  at
the date of our financial statements.  Our  actual results  may differ  from these estimates under different
assumptions or conditions. We believe  our critical accounting policies are limited to those described
below.

Revenue Recognition. Scheduled service revenue consists of passenger revenue generated from
limited frequency nonstop flights in our  route network  recognized when the travel-related  service  or
transportation is provided or when the  itinerary expires  unused. Nonrefundable scheduled itineraries
expire on the date of the intended flight, unless the date  is extended by  notification from the customer
in advance. Itineraries sold for transportation,  but not yet  used, as well  as unexpired  credits,  are
included in air traffic liability.

Various taxes and fees assessed on the sale of tickets to customers  are collected by us as  an agent

and remitted to taxing authorities. These taxes and fees have  been presented on  a net basis in our
consolidated statements of income and  recorded as a liability until remitted  to  the appropriate taxing
authority.

Fixed fee contract revenue consists of  agreements to provide charter service on a seasonal and ad

hoc basis. Fixed fee contract revenue  is recognized when the transportation is  provided.

Ancillary revenue consists of passenger revenue from  air-related  charges and sale of third party
products. Air-related charges include  optional services provided to passengers such as baggage fees, the
use of our website to purchase scheduled service transportation, advance seat  assignments  and other
services. Revenues from air-related charges are  recognized when the transportation is provided if the
product  is not deemed independent of the original ticket sale.  Fees imposed on passengers making
changes and cancellations to nonrefundable  itineraries  are air-related charges deemed  independent of
the original ticket sale. Therefore, revenues from change fees or cancellation fees are recognized  as
they occur.

Ancillary revenue is also generated from  the sale  of  third  party products  such as hotel rooms,

rental cars, ticket attractions and other  items. Revenues from the  sale of  third party  products are
recognized at the time the product is utilized, such  as the time a purchased hotel room is  occupied.
The amount of revenues attributed to each element of a bundled sale involving  air-related charges and
third party products in addition to airfare  is determined in  accordance with  accounting standards for
revenue arrangements with multiple deliverables. The sale of  third party  products is recorded net of

42

amounts paid to wholesale providers,  travel  agent  commissions and transaction costs in accordance with
revenue reporting accounting standards.

Other revenue is generated from leased out  aircraft  and  flight  equipment and  other miscellaneous

sources. Lease revenue is recognized  on a straight-line  basis over the lease term.

Accounting for Long-Lived Assets. We record impairment losses on long-lived assets  used  in
operations, consisting principally of property and equipment, when events or  changes in circumstances
indicate, in management’s judgment, that  the assets might be impaired and the undiscounted  cash flows
estimated to be generated by those assets are less than the carrying amount of those  assets. In making
these determinations, we utilize certain assumptions,  including, but not limited to: (i) estimated fair
market value  of the assets; and (ii) estimated future cash flows expected to be generated  by  these
assets, which are based on additional assumptions  such as asset utilization, length of service the  asset
will be used in operations, and estimated  salvage values.

In estimating the useful lives and residual values of our aircraft, we  have primarily relied  upon

actual experience with the same or similar aircraft types, current and projected  future market
information, and recommendations from aircraft manufacturers. Subsequent revisions  to  these  estimates
could be caused by changing market  prices of our aircraft, changes  in utilization of the  aircraft and
other fleet events. We evaluate these  estimates used for each reporting  period and, when  deemed
necessary, adjust these estimates. To  the  extent a change in estimate  for useful lives  or salvage values of
our  property and equipment occurs, there could result  an acceleration of  depreciation expense
associated with the change in estimate.

Aircraft  maintenance and repair costs. We account for aircraft maintenance  activities under the
direct expense method. Under this method, maintenance and repair costs for owned and leased aircraft,
including major aircraft maintenance  activities, are charged to operating expenses as incurred. As a
lessee, we may be required under provisions of our  lease agreements to make payments  to  the lessor in
advance  of the performance of major maintenance activities.  These payments of maintenance deposits
are calculated based on a performance measure, such as flight hours or cycles, and are  available for
reimbursement to us upon the completion  of  the maintenance of the leased aircraft. Accounting
guidance for maintenance deposits requires these payments to be accounted for  as an asset  until
reimbursed for incurred maintenance costs or until it is determined that any portion of the estimated
total of the deposit is less than probable of  being returned. We had no maintenance deposits as of
December 31, 2012 or December 31,  2011.

Investment Securities. We maintain a liquid portfolio of investment securities  available  for current

operations and to satisfy on-going obligations.  We have classified these investments  as ‘‘available for
sale’’ and accordingly, unrealized gains  or  losses  are reported as a  component  of comprehensive income
in stockholders’ equity.

Stock-based compensation. We issued stock-based awards, including restricted stock, stock  options

and stock appreciation rights (‘‘SARs’’)  to certain  officers, directors, employees  and consultants.

We  recognize stock-based compensation expense over  the requisite service  period using a fair value
approach. Determining the fair value requires judgment,  and  we use the Black-Scholes valuation model
for stock options and SARs issued. Cash-settled  SARs are liability-based awards and fair value is
updated each reporting period using  the Black-Scholes valuation  model for outstanding awards.
Significant judgment is required to establish  the assumptions to be used in the  Black-Scholes valuation
model. These assumptions are for the  volatility of our common stock, estimated term  over which our
stock options and SARs will be outstanding,  and  interest rate to be applied.

Expected volatilities used were based  on the historical volatility of our common stock.

43

Expected term represents the weighted  average time between the award’s  grant date  and its
exercise date. We estimated our expected  term assumption using historical award exercise activity and
employee termination activity.

The risk-free interest rate for periods equal to the  expected term  of the award is  based on  a

blended historical rate using Federal Reserve  rates for  U.S. Treasury securities.

We  use our closing share price on the grant date as the fair value for  issuances of restricted stock.

RECENT ACCOUNTING PRONOUNCEMENTS

See related disclosure at ‘‘Item 8—Financial Statements and Supplementary Data—Notes to

Consolidated Financial Statements—Note 2—Summary of  Significant Accounting Policies.’’

SPECIAL NOTE ABOUT FORWARD-LOOKING  STATEMENTS

We  have made forward-looking statements in this annual report on  Form 10-K,  and in this  section

entitled ‘‘Management’s Discussion and  Analysis of Financial Condition and Results of  Operations,’’
that are based on our management’s beliefs and assumptions and on  information  currently available to
our  management. Forward-looking statements include the  information  concerning our possible or
assumed future results of operations,  business strategies, financing  plans,  competitive  position, industry
environment, potential growth opportunities,  future service to be provided and the effects of future
regulation and competition. Forward-looking statements include  all statements  that  are not historical
facts and can be identified by the use of  forward-looking  terminology such as  the words ‘‘believe,’’
‘‘expect,’’ ‘‘anticipate,’’ ‘‘intend,’’ ‘‘plan,’’ ‘‘estimate,’’  ‘‘project’’ or similar expressions.

Forward-looking statements involve risks, uncertainties and assumptions. Actual  results may  differ

materially from those expressed in the forward-looking statements. Important risk factors  that  could
cause  our results to differ materially  from those expressed in the  forward-looking statements may  be
found in Item 1A of this annual report  on Form 10-K and generally may be found  in our periodic
reports and registration statements filed with  the Securities and Exchange Commission  at www.sec.gov.
These risk factors include, without limitation, volatility  of  fuel costs, labor issues, the effect  of  the
economic downturn on leisure travel, terrorist attacks,  risks  inherent to airlines, our planned
introduction of an additional aircraft  type, demand  for air services to our  leisure destinations from the
markets served by us, our ability to implement our growth strategy, our dependence on our leisure
destination markets, the competitive environment, problems with our aircraft,  our reliance  on our
automated systems, economic and other  conditions in  markets in which we operate, aging  aircraft and
other governmental regulation, our ability  to obtain regulatory approvals, increases in maintenance
costs and cyclical and seasonal fluctuations  in our operating  results.

Any forward-looking statements are based on  information  available  to  us today  and we undertake
no obligation to update publicly any  forward-looking  statements, whether as a  result of future events,
new information or otherwise.

Item 7A. Quantitative and Qualitative  Disclosures about Market  Risk

We  are subject to certain market risks, including changes in  interest rates and commodity prices

(specifically, aircraft fuel). The adverse  effects of changes  in these markets could pose  a potential loss
as discussed below. The sensitivity analysis  does not consider the effects that  such adverse changes may
have on overall economic activity, nor does  it  consider additional  actions we may take to mitigate our
exposure to such changes. Actual results may differ. See the notes to our  consolidated  financial
statements for a description of our significant accounting policies  and additional information.

44

Aircraft Fuel

Our results of operations can be significantly  impacted by  changes  in the  price and  availability of

aircraft fuel. Aircraft fuel expense for  the  years ended December 31, 2012 and  2011 represented
approximately 48.7% and 47.7% of our  operating  expenses, respectively. Increases in fuel prices or a
shortage of supply could have a material  effect on our operations and operating results.  Based on our
2012 fuel consumption, a hypothetical  ten percent increase in the average  price per gallon of aircraft
fuel would have increased fuel expense  by  approximately $37.5  million  for the  year  ended
December 31, 2012. We have not hedged  fuel price risk in  recent years.

Interest Rates

We  have market risk associated with  changing interest  rates due  to  the short-term nature  of our
investment securities at December 31, 2012,  which totaled $89.6 million  in cash and  cash equivalents,
$239.1 million in short-term investments and $24.0 million in long-term  investments. We  invest  available
cash in money market funds, investment grade commercial paper,  government  and corporate debt
securities and other highly rated financial instruments. Because of the  short-term nature  of  these
investments, the returns earned closely parallel short-term floating interest rates. A  hypothetical
100 basis point change in interest rates for  the years ended December  31, 2012  and 2011, would have
affected interest income from cash and investment securities by $3.4 million in  2012 and  $2.3 million in
2011.

As of December 31, 2012, we had $122.4  million,  including current maturities, of variable-rate debt

from borrowings under our Term Loan.  A  hypothetical 100 basis  point change in  interest rates in  2012
would not have affected interest expense associated  with variable rate debt as a  result of the LIBOR
floor under the Term Loan.

As of December 31, 2012, we had $28.5  million,  including current maturities, of  fixed-rate  debt.  A

hypothetical 100 basis point change in market interest  rates in 2012 would not have a material effect on
the fair value of our fixed-rate debt instruments. Also,  a hypothetical 100 basis point change  in market
rates would not impact our earnings  or cash  flow associated with our fixed-rate debt.

45

Item 8. Financial Statements and Supplementary Data

The following consolidated financial  statements  as of December 31, 2012  and  2011 and  for each of

the three years in the period ended December 31, 2012 are included below.

Reports of Independent Registered Public  Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’  Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

47
49
50
51
52
53
54

46

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders  of
Allegiant Travel Company

We  have audited the accompanying consolidated balance sheets of Allegiant Travel Company and

subsidiaries as of December 31, 2012 and 2011,  and  the related consolidated statements  of  income,
comprehensive income, stockholders’ equity,  and  cash flows for each of the three years in  the period
ended December 31, 2012. These financial statements are the responsibility  of  the Company’s
management. Our responsibility is to express an  opinion on  these financial  statements  based on our
audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated financial position of  Allegiant Travel  Company  and subsidiaries  at December 31, 2012
and 2011, and the consolidated results of  its operations and its cash  flows  for each of  the three years in
the period ended December 31, 2012, in conformity  with U.S.  generally accepted  accounting principles.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), Allegiant Travel Company’s  internal control  over financial reporting
as of  December 31, 2012, based on criteria established in  Internal  Control—Integrated  Framework
issued by the Committee of Sponsoring  Organizations of the Treadway  Commission and our report
dated February 26, 2013, expressed an  unqualified opinion thereon.

/s/ Ernst & Young LLP

Las Vegas, Nevada
February 26, 2013

47

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders  of
Allegiant Travel Company

We  have audited Allegiant Travel Company and  subsidiaries’ (the  ‘‘Company’’)  internal control

over financial reporting as of December  31, 2012,  based on  criteria established in Internal Control—
Integrated Framework issued by the Committee of Sponsoring Organizations of  the Treadway
Commission (the COSO criteria). The  Company’s  management is responsible  for maintaining effective
internal control over financial reporting, and for its assessment of  the  effectiveness  of internal control
over financial reporting included in the  accompanying ‘‘Management’s Annual Report on Internal
Control  over Financial Reporting’’. Our responsibility  is to express an opinion on the Company’s
internal control over financial reporting based  on our audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective  internal control over financial reporting was maintained
in all material respects. Our audit included  obtaining an understanding  of internal control  over
financial reporting, assessing the risk that a  material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based  on the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We  believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide  reasonable

assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (1)  pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made  only
in accordance with authorizations of management and directors of the company; and  (3) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to the risk that controls may become inadequate  because of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, Allegiant Travel Company and subsidiaries maintained, in all material respects,

effective internal control over financial reporting as of December 31,  2012, based on the COSO
criteria.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), the  consolidated balance sheets of the Company as of December 31,
2012 and 2011, and the related consolidated  statements  of income,  comprehensive  income,
stockholders’ equity, and cash flows for  each of the three years  in the period ended December 31, 2012
and our report dated February 26, 2013, expressed an unqualified opinion  thereon.

Las Vegas, Nevada
February 26, 2013

/s/ Ernst & Young LLP

48

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED BALANCE SHEETS

(in thousands, except for share amounts)

Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel, net of allowance for obsolescence of

$875 and $395 at December 31, 2012 and December 31, 2011,  respectively .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in and advances to unconsolidated affiliates, net . . . . . . . . . . . . . . .
Deposits and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2012

2011

$ 89,557
10,046
239,139
18,635

$150,740
13,986
154,779
12,866

18,432
24,371
796
14,291

415,267
351,204
150
24,030
2,007
5,536

14,539
24,861
13
4,577

376,361
307,842
1,500
14,007
1,980
5,053

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 798,194

$706,743

Current liabilities:

Current maturities of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 11,623
14,533
36,476
147,914

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

210,546

$

7,885
16,756
34,096
118,768

177,505

Long-term debt and other long-term liabilities:

Long-term debt, net of current maturities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

139,229
46,695

396,470

138,184
39,550

355,239

Stockholders’ equity:

Common stock, par value $.001, 100,000,000 shares authorized; 21,899,155

and 21,573,794 shares issued; 19,333,516 and 19,079,907  shares
outstanding, as of December 31, 2012 and December 31, 2011,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Treasury stock, at cost, 2,565,639 and  2,493,887 shares  at December 31,

2012 and December 31, 2011, respectively . . . . . . . . . . . . . . . . . . . . . . .
Additional paid in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss, net . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Allegiant Travel Company stockholders’ equity . . . . . . . . . . . . . . . . . . .
Noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22

22

(102,829)
201,012
(69)
302,325

400,461
1,263

401,724

(97,835)
187,013
(26)
262,330

351,504
—

351,504

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 798,194

$706,743

The accompanying notes are an integral part of these consolidated financial  statements.

49

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF  INCOME

(in thousands, except for share amounts)

Year ended December 31,

2012

2011

2010

OPERATING REVENUE:

Scheduled service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ancillary revenue:

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total ancillary revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed fee contract revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$586,036

$514,984

$427,825

235,436
36,124

271,560
42,905
8,218

180,078
29,916

209,994
43,690
10,449

169,640
24,366

194,006
40,576
1,234

Total operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

908,719

779,117

663,641

OPERATING EXPENSES:

Aircraft fuel
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

378,195
133,295
78,357
73,897
19,222
—
57,503
35,946

330,657
119,856
66,709
81,228
19,905
1,101
41,975
32,242

243,671
108,000
62,620
60,579
17,062
1,721
34,965
30,367

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

776,415

693,673

558,985

OPERATING INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

132,304

85,444

104,656

OTHER (INCOME) EXPENSE:

Earnings from unconsolidated affiliates, net . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other (income) expense . . . . . . . . . . . . . . . . . . . . . . . . . .

(99)
(983)
8,739

7,657

INCOME BEFORE INCOME TAXES . . . . . . . . . . . . . . . . . . . . . .
PROVISION FOR INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . .

124,647
46,233

NET INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

78,414

Net loss attributable to noncontrolling interest . . . . . . . . . . . . . . . .

(183)

(9)
(1,236)
7,175

5,930

79,514
30,116

49,398

—

(14)
(1,184)
2,522

1,324

103,332
37,630

65,702

—

NET INCOME ATTRIBUTABLE TO ALLEGIANT TRAVEL

COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 78,597

$ 49,398

$ 65,702

Earnings per share to common stockholders:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

4.10

4.06

$

$

2.59

2.57

$

$

3.36

3.32

Weighted average shares outstanding used in computing earnings per

share to common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,079
19,276

18,935
19,125

19,407
19,658

The accompanying notes are an integral part of these  consolidated financial  statements.

50

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(in thousands, except for share amounts)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss):

Unrealized loss on available-for-sale  securities . . . . . . . . . . . . . . . . . .
Income tax expense related to unrealized loss  on available-for-sale

securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2012

2011

2010

$78,414

$49,398

$65,702

(69)

26

(43)

(27)

(159)

10

(17)

58

(101)

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Comprehensive loss attributable to noncontrolling interest . . . . . . . . . .

78,371
(183)

49,381
—

65,601
—

Comprehensive income attributable to  Allegiant Travel Company . . . . . .

$78,554

$49,381

$65,601

The accompanying notes are an integral part of these consolidated financial  statements.

51

Balance at December  31, 2010 .

.

. 21,456

$21

$180,704

$

(9)

$212,932 $ (95,913)

$297,735

$ —

$297,735

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

(in thousands)

Common Stock

Accumulated
other

Total
Allegiant
Travel
Company

Total

comprehensive Retained Treasury
shares
income (loss)

earnings

stockholders’ Noncontrolling stockholders’
interest

equity

equity

Par
Shares value

. 21,089

$21
— —
94 —
119 —
163 —

APIC

$171,887
4,437
—
3,157
715

— —
(8) —

821
—

— —

(313)

— —
— —

— —
— —

—
—

—
—

$ 92
—
—
—
—

—
—

—

—
—

$162,172 $ (42,149)
—
—
—
—

—
—
—
—

$292,023
4,437
—
3,157
715

$ —
—
—
—
—

—
—

—

—
—

—

821
—

(313)

— (53,764)
—

(14,942)

(53,764)
(14,942)

(101)
—

—
65,702

—
—

(101)
65,702

—
—

—

—
—

—
—

$292,023
4,437
—
3,157
715

821
—

(313)

(53,764)
(14,942)

(101)
65,702

— —
49 —
1
73

— —
(4) —

— —

— —
— —

4,201
—
1,834

274
—

—

—
—

—
—
—

—
—

—

—
—
—

—
—

—

—
—
—

—
—

4,201
—
1,835

274
—

(1,922)

(1,922)

(17)
—

—
49,398

—
—

(17)
49,398

—
—
—

—
—

—

—
—

4,201
—
1,835

274
—

(1,922)

(17)
49,398

— —
94 —

3,660
—

250 —

7,542

.

.

.

.

.

— —

2,797

— —
(19) —

— —
— —

— —
— —

—
—

—
—

—
—

—
—

—

—

—
—

—
—

—
—

—

—

—
—

—
—

—

—

—
—

3,660
—

7,542

2,797

—
—

—
(38,602)

(4,994)
—

(4,994)
(38,602)

(43)
—

—
78,597

—
—

(43)
78,597

—
—

—

—

1,446
—

—
—

—
(183)

3,660
—

7,542

2,797

1,446
—

(4,994)
(38,602)

(43)
78,414

.

.

.

.

.

.

.

.
.
.

.
.
.

.
.
.

.
.
.

compensation .

Balance at December 31, 2009 .
Stock-based compensation  expense .
.
Issuance of restricted stock .
.
.
Exercises of stock options
Exercise of warrants .
.
.
.
Tax benefit from stock-based
.

.
Cancellation of restricted  stock .
Reclassification of stock awards  to
.
.
.
Shares repurchased by the Company
.
.

.
and held as treasury shares
Cash dividends, $0.75 per share .
Unrealized loss on short-term
.
investments, net of tax .
.
.
.

Net income .

liabilities .

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
.

.
.

.
.

.
.

Stock-based compensation  expense .
.
Issuance of restricted stock .
Exercises of stock options
.
.
Tax benefit from stock-based
.

.
.
.
Cancellation of restricted  stock .
Shares repurchased by the Company
.

compensation .

and held as treasury shares
Unrealized loss on short-term
.
investments, net of tax .
.
.
.

Net income .

. . .

.
.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
.

.

.
.

.

.

.

Stock-based compensation  expense .
Issuance of restricted stock .
.
Exercises of stock options and  stock-
.
. . .

settled SARs .

.
Tax benefit from stock-based
.
Assets acquired and services

compensation .

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
.

rendered in sale of  ownership
.
interest in subsidiary .

.
.
Cancellation of restricted  stock .
.
Shares repurchased by the Company
.
.

.
and held as treasury shares
Cash dividends, $2.00 per share .
Unrealized loss on short-term
.
investments, net of tax .
.
.

Net income (loss) .

.
.

.
.

.
.

.
.

.
.

.

.

.

.

.
.

.

.
.

.

Balance at December  31, 2011 .

. 21,574

$22

$187,013

$ (26)

$262,330 $ (97,835)

$351,504

$ —

$351,504

Balance at December  31, 2012 .

.

. 21,899

22

$201,012

$ (69)

$302,325 $(102,829)

$400,461

$1,263

$401,724

The accompanying notes are an integral part of these consolidated financial  statements.

52

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

Year ended December 31,

2012

2011

2010

OPERATING ACTIVITIES:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to  net cash  provided by operating activities:

$ 78,414

$ 49,398

$ 65,702

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on aircraft and other equipment  disposals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for obsolescence of expendable  parts,  supplies and  fuel . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs and original issue discount . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in certain assets and liabilities:

Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel
Prepaid  expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air  traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

57,503
4,084
480
579
4,069
6,362
(2,724)

5,290
(5,769)
(4,373)
490
286
891
2,044
29,146

41,975
4,794
225
411
4,735
13,977
(409)

5,801
(5,014)
(1,381)
(790)
(3,337)
3,065
(910)
17,371

34,965
2,878
(489)
—
4,437
(737)
(821)

(3,446)
(376)
(2,221)
(17,231)
195
4,526
(276)
10,850

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

176,772

129,911

97,956

INVESTING ACTIVITIES:

Purchase of investment securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from maturities of investment  securities
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of property and equipment,  including  pre-delivery deposits . . . . . . . . . . . . . . . . .
Interest  during refurbishment of aircraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in unconsolidated affiliates, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase in deposits and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(385,095)
290,669
(105,084)
(498)
1,613
(27)
(10,405)

(359,035)
227,232
(86,582)
(405)
951
3
9,613

(84,306)
188,436
(98,499)
—
483
(630)
1,298

Net cash (used in) provided by investing  activities

. . . . . . . . . . . . . . . . . . . . . . . . .

(208,827)

(208,223)

6,782

FINANCING ACTIVITIES:

Cash dividends paid to shareholders
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options and stock-settled SARs . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the issuance of long-term  debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repurchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on long-term debt
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for sale of ownership interest  in subsidiary . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash (used in) provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . . .
Net change in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(38,602)
2,724
7,542
—
13,981
(4,994)
(9,321)
(308)
(150)

(29,128)
(61,183)

CASH AND CASH EQUIVALENTS AT BEGINNING  OF PERIOD . . . . . . . . . . . . . . . . . .

150,740

—
409
1,834
—
139,000
(1,922)
(21,151)
(2,411)
—

115,759
37,447

113,293

(14,942)
821
3,157
715
14,000
(53,764)
(31,671)
—
—

(81,684)
23,054

90,239

CASH AND CASH EQUIVALENTS AT END  OF PERIOD . . . . . . . . . . . . . . . . . . . . . . . .

$ 89,557

$ 150,740

$113,293

SUPPLEMENTAL DISCLOSURES OF CASH  FLOW INFORMATION:

Cash Transactions:

Interest  paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

8,638

$

6,592

$

2,496

Income taxes paid, net of refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 37,937

$ 23,507

$ 36,986

Non- cash transactions:

Assets acquired in sale of ownership interest in subsidiary . . . . . . . . . . . . . . . . . . . . . . . . .

Deposits applied against flight equipment  purchase . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Maintenance deposits applied against  aircraft purchases . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes payable issued for aircraft and equipment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

1,225

980

$

$

— $

1,277

$

—

—

— $

— $

1,982

— $

— $ 14,000

The accompanying notes are an integral part of these consolidated financial  statements.

53

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

1. Organization and Business of Company

Allegiant Travel Company (the ‘‘Company’’) is  a leisure  travel company focused  on providing travel

services and products to residents of  small, underserved  cities in  the United  States.  The Company
operates a low-cost passenger airline  marketed primarily to  leisure travelers in small cities, allowing it
to sell air transportation both on a stand-alone basis  and bundled  with the  sale of air-related and third
party services and products. The Company also  provides air transportation  under fixed-fee flying
arrangements. Because scheduled service and fixed fee air transportation services have similar operating
margins, economic characteristics, ‘‘production processes’’ involving check-in, baggage  handling and
flight services which target the same class  of customers and are subject to  the same regulatory
environment, the Company believes it operates  in one reportable segment. Additionally,  the Company
does not separately track expenses for the  scheduled service and fixed fee  air  transportation services.

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the accounts of  Allegiant  Travel
Company and its majority-owned operating subsidiaries. Investments in  affiliates  in which  ownership
interest ranges from 20 to 50 percent  and provides  the Company  the  ability to exercise significant
influence over operating and financial policies are  accounted for  under  the equity method.  All
intercompany balances and transactions have been eliminated.

Certain reclassifications have been made to the prior  period’s financial statements  to  conform  to
year ended December 31, 2012 classifications. These reclassifications  had  no effect on the previously
reported net income.

Use of Estimates

The preparation of financial statements  in conformity with  accounting principles generally accepted

in the United States requires management to make estimates and assumptions that affect the  amounts
reported in the financial statements and  accompanying notes. Due  to  the prospective nature of these
estimates, actual results could differ from those estimates.

Cash and Cash Equivalents

Cash and cash equivalents include investments and interest bearing  instruments with maturities of

three months or less at the date of acquisition.  Such  investments  are  carried at cost  which approximates
market value.

Restricted Cash

Restricted cash represents escrowed  funds under fixed fee  contracts, cash collateral against notes
payable and cash collateral against letters  of credit required by  hotel properties for guaranteed room
availability, airports and certain other  parties.

54

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Accounts Receivable

Accounts receivable are carried at cost. They consist  primarily of amounts due from credit card
companies associated with the sale of  tickets for future  travel,  and amounts due related to fixed fee
charter agreements.

Investment Securities

The Company’s investments in marketable  securities are classified as available-for-sale  and are

reported at fair market value with the net  unrealized gain or (loss) reported  as a component of
accumulated other comprehensive income  in stockholders’ equity. Investment securities  are classified as
cash equivalents, short-term investments  and  long-term investments  based on maturity  date. Cash
equivalents have maturities of three  months or  less, short-term investments have  maturities of greater
than three months but equal to or less than one year and long-term investments  are those  with a
maturity date greater than one year. As of December 31, 2012, the Company’s long-term  investments
consisted of government debt securities and municipal debt securities  with contractual maturities  of less
than 18 months. Investment securities  consisted of the  following:

As of December 31, 2012

As of  December 31, 2011

Gross
Unrealized

Cost

Gains (Losses)

Market
Value

Gross
Unrealized

Cost

Gains (Losses)

Market
Value

Money market funds . . . . . . . . . . . $
Certificates of deposit . . . . . . . . . .
Commercial paper . . . . . . . . . . . . .
Municipal debt securities . . . . . . . .
Government debt securities . . . . . .
Corporate debt securities . . . . . . . .

3,689 $— $ — $
—
1
5,862
82,163
(42)
16
190,507 — (33)
—
2
22,011
33,310 — (13)

3,689 $ 50,559 $— $ — $ 50,559
—
5,863
63,451
82,137
140,246
190,474
14,007
22,013
26,840
33,297

— —
4
63,466
140,249
11
14,008 —
2
26,847

—
(19)
(14)
(1)
(9)

Total . . . . . . . . . . . . . . . . . . . . . . . $337,542 $19

$(88) $337,473 $295,129 $17

$(43) $295,103

The amortized cost of investment securities sold is  determined by  the specific  identification
method with any realized gains or losses  reflected in other (income) expense. The Company had
minimal realized losses during the years ended  December  31, 2012 and  2011 and no  realized  gains or
losses during the year ended December  31, 2010.

The Company believes unrealized losses related to debt securities are not other-than-temporary.

Expendable Parts, Supplies and Fuel

Expendable parts, supplies and fuel inventories are valued at cost using the  first-in, first-out

method. Such inventories are charged  to  expense  as they are used in  operations. An allowance  for
obsolescence on aircraft spare parts is provided  over the remaining useful life of the Company’s aircraft
fleet.

55

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Software Capitalization

The Company capitalizes certain costs  related to the development  of  computer software during the

application development stages of projects.  The  Company amortizes  these costs using the straight-line
method over the estimated useful life  of three to five years.  The  Company had unamortized computer
software development costs of $16,233  and $6,646  as of December 31, 2012 and  2011, respectively.
Amortization expense related to computer software was $1,539, $986  and  $185 for the years ended
December 31, 2012, 2011 and 2010, respectively. Costs incurred during the preliminary and
post-implementation stages of software  development  are expensed as incurred.

Property and Equipment

Property and equipment are recorded at cost and depreciated  using  the straight-line method to

their estimated residual values over their estimated useful lives  as follows:

Aircraft and engines (years) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rotable parts (years) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ground equipment and leasehold improvements  (years) . . . . . . . . . . . . . . . .

2 - 10
7
3 - 7

Aircraft and engines have an estimated average  residual value  of 20.8% of original cost; other

property and equipment are assumed to have  no residual value.

In estimating the useful lives and residual  values of its aircraft, the Company  primarily  has relied

upon actual experience with the same  or similar aircraft types, current and projected future market
information, and recommendations from aircraft manufacturers. Subsequent revisions  to  these  estimates
could be caused by changing market  prices of the Company’s aircraft,  changes in  utilization of the
aircraft and other fleet events. The Company evaluates these estimates  used for  each reporting period
and, when deemed necessary, adjusts these  estimates. To  the extent  a change in  estimate for useful  lives
or residual values of the Company’s property and  equipment occurs, there  could  result an acceleration
of depreciation expense associated with  the change in  estimate.

Aircraft under capital lease arrangements  are depreciated over  the shorter of the useful life of the

aircraft or remaining lease term. Depreciation  for  these aircraft is included in depreciation and
amortization expense in the Company’s  consolidated statements of income. In  September 2010,  the
Company exercised early purchase options  and  took ownership of aircraft subject  to  capital leases.
Subsequent to the  purchase of these aircraft, the Company no longer had aircraft under  capital lease
arrangements.

Investment in Unconsolidated Affiliates

The Company uses the equity method to account  for  AFH Inc.’s, a  wholly-owned subsidiary,
investment in a fuel venture. AFH, Inc. has a  50% interest in  a  jointly owned  entity  with OSI  (an
affiliate of the Orlando Sanford International Airport)  to  handle certain  fuel operations for the
Orlando Sanford International Airport.  The entity, SFB Fueling LLC, is responsible  for the  purchase
and transport of jet fuel to a fuel farm facility  owned and  operated by  OSI, and for  the sale  of  jet fuel

56

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

to air carriers at the Orlando Sanford  International Airport. In addition, AFH,  Inc. is responsible for
the administrative functions for the joint venture. The Company’s proportionate allocation of  net
income or loss from this investment  and  from an  investment in an  aviation services company  are
reported in the Company’s consolidated  statements of income in  other  (income) expense, with an
adjustment to the recorded investment  in the Company’s  consolidated  balance  sheet. These investments
treated under the equity method are not material to the financial position or  results of operations of
the Company.

Capitalized Interest

Interest attributable to funds used to finance the  refurbishment  of aircraft  prior to revenue  service

is capitalized as an additional cost of the  related asset provided  the refurbishment is  extensive  or
requires an extended period of time  to  complete, generally longer than 90 days. Interest is  capitalized
at the Company’s average interest rate on long-term debt and ceases  when the  asset is ready for
service. For the years ended December  31, 2012 and  2011, respectively, the Company  recorded gross
interest expense of $9,237 and $7,580, of  which  $498 and  $405, respectively, was capitalized. The
Company had no capitalized interest  during the  year ended December 31, 2010.

Measurement of Impairment of Long-Lived Assets

The Company records impairment losses on  long-lived assets  used  in operations, consisting

principally of property and equipment,  when events or changes in  circumstances indicate, in
management’s judgment, that the assets  might be impaired and the undiscounted future  cash flows
estimated to be generated by those assets are less than the carrying amount of those  assets. In making
these determinations, the Company utilizes  certain assumptions, including, but not limited to:
(i) estimated fair market value of the  assets; and  (ii)  estimated future cash flows expected  to  be
generated by  these assets, which are  based  on additional assumptions such as asset utilization, length of
service the asset will be used in operations, and estimated  salvage values.

For the years ended December 31, 2012,  2011 and 2010, the  Company incurred  impairment losses

on spare engine parts of $2,768, $2,486  and $2,878,  respectively.

Revenue Recognition

Scheduled service revenue consists of passenger  revenue generated from limited frequency nonstop

flights in the Company’s route network recognized when the travel-related  service  or transportation  is
provided or when the itinerary expires unused. Nonrefundable scheduled itineraries expire on the  date
of the intended flight, unless the date is extended by notification  from the customer in advance.
Itineraries sold for transportation, but  not  yet used, as well as unexpired credits, are included in  air
traffic liability.

Various taxes and fees assessed on the sale of tickets to customers  are collected by the Company

as an agent and remitted to taxing authorities. These  taxes and  fees  have been presented on a  net basis
in the Company’s consolidated statements  of income and recorded  as a  liability  until remitted  to  the
appropriate taxing authority.

57

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

Fixed fee contract revenue consists largely of agreements to provide  charter service on a  seasonal

and ad hoc basis. Fixed fee contract revenue is recognized when  the transportation  is provided.

Ancillary revenue consists of passenger revenue from  air-related  charges and third party products.

Air-related charges include optional services  provided to passengers such as  baggage fees, the  use of
the Company’s website to purchase scheduled service  transportation, advance seat  assignments  and
other services. Revenues from air-related charges are recognized when the  transportation is  provided if
the product is not deemed independent of the original ticket sale. Fees  imposed on passengers  making
changes or cancellations to nonrefundable itineraries are air-related  charges deemed independent of
the original ticket sale. Therefore, revenues from change fees and cancellation fees are recognized as
they occur.

Ancillary revenue is also generated from  the sale  of  third  party products  such as hotel rooms,

rental cars, ticket attractions and other  items. Revenues from the  sale of  third party  products are
recognized at the time the product is utilized, such  as the time a purchased hotel room is  occupied.
The amount of revenues attributed to each element of a bundled sale involving  air-related charges and
third party products in addition to airfare  is determined in  accordance with  accounting standards for
revenue arrangements with multiple deliverables. The sale of  third party  products is recorded net of
amounts paid to wholesale providers,  travel  agent  commissions and transaction costs in accordance with
revenue reporting accounting standards.

Other revenue is generated from leased out  aircraft  and  flight  equipment and  other miscellaneous

sources. Lease revenue is recognized  on a straight-line  basis over the lease term.

Maintenance and Repair Costs

The Company accounts for aircraft maintenance activities  under the direct expense method. Under

this  method, maintenance and repair costs for owned and leased aircraft, including major aircraft
maintenance activities, are charged to operating expenses  as incurred.

Advertising Costs

Advertising costs are charged to expense in the  period incurred. Advertising expense  was  $4,201,

$5,159 and $4,742 for the years ended  December 31,  2012, 2011 and 2010,  respectively.

Earnings per Share

Basic and diluted earnings per share are computed pursuant to the  two-class  method. Under this
method, the Company attributes net income to two classes, common  stock  and unvested restricted stock
awards. Unvested restricted stock awards  granted to employees under  the Company’s  Long-Term
Incentive Plan are considered participating securities as  they receive non-forfeitable  rights to cash
dividends at the same rate as common stock.

Diluted net income per share is calculated using the more  dilutive of two methods. Under both

methods, the exercise of employee stock options, stock purchase warrants and stock-settled stock

58

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

appreciation rights are assumed using  the treasury  stock method. The assumption of vesting of
restricted stock, however, differs:

1. Assume vesting of restricted stock  using  the treasury  stock method.

2. Assume unvested restricted stock  awards are  not  vested,  and allocate  earnings to common

shares and unvested restricted stock awards using the  two-class  method.

For the years ended December 31, 2012,  2011 and 2010, the  second method above  which assumes
unvested awards are not vested was used in the computation because it was more  dilutive than the first
method above which assumes vesting of awards using the treasury  stock method. The  following table
sets forth the computation of net income  per  share on a basic and  diluted  basis for the periods
indicated (shares in table below in thousands):

Year ended December 31,

2012

2011

2010

Basic:

Net income attributable to Allegiant  Travel  Company . . . . . . . . . . . . .
Less: Net income allocated to participating securities . . . . . . . . . . . . .

$78,597
(295)

$49,398
(283)

$65,702
(402)

Net income attributable to common stock . . . . . . . . . . . . . . . . . . . . .

$78,302

$49,115

$65,300

Net income per share, basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4.10

$

2.59

$

3.36

Weighted-average shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,079

18,935

19,407

Diluted:

Net income attributable to Allegiant  Travel Company . . . . . . . . . . . . .
Less: Net income allocated to participating securities . . . . . . . . . . . . .

$78,597
(292)

$49,398
(280)

$65,702
(398)

Net income attributable to common stock . . . . . . . . . . . . . . . . . . . . .

78,305

49,118

65,304

Net income per share, diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4.06

$

2.57

$ 3.32

Weighted-average shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dilutive  effect of stock options, stock purchase warrants, restricted stock
and stock-settled stock appreciation rights . . . . . . . . . . . . . . . . . . . . .

19,079

18,935

19,407

228

209

305

Adjusted weighted-average shares outstanding  under treasury stock

method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,307

19,144

19,712

Participating securities excluded under two-class  method . . . . . . . . . . . . .

(31)

(19)

(54)

Adjusted weighted-average shares outstanding  under two-class method . .

19,276

19,125

19,658

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with  accounting standards
which  require the compensation cost relating to share-based payment transactions  be  recognized in the
Company’s consolidated statements of income. The cost is measured  at  the grant date,  based on the
calculated fair value of the award using  the Black-Scholes option  pricing model for stock options and

59

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

stock appreciation rights (‘‘SARs’’), and based  on the closing share price of  the Company’s stock  on the
grant date for restricted stock awards. The cost  is recognized as  an  expense over  the employee’s
requisite service period (the vesting period of the  award). The  vesting period of the  Company’s awards
is generally three years. The Company’s stock-based employee  compensation  plan is  more fully
discussed in Note 12—Employee Benefit Plans.

Income Taxes

The Company’s provision for income  taxes is based on estimated effective annual income tax  rates.
The provision differs from income taxes  currently  payable because certain items of income and  expense
are recognized in different periods for  financial statement purposes than for tax return purposes.  A
valuation allowance for net deferred  tax  assets is provided unless realizability is judged  by  the Company
to be more likely than not. The Company  has determined  that  all of its deferred  tax assets are more
likely than not to be realized. The Company determines  the net current  and non-current deferred  tax
assets or liabilities separately for federal,  state, and other local  jurisdictions.

The Company’s income tax returns are subject to examination by  the  Internal Revenue  Service
(‘‘IRS’’) and other tax authorities in the  locations where  the Company operates. The Company assesses
potentially unfavorable outcomes of such examinations  based on  the criteria  set forth in uncertain tax
position accounting standards. The accounting  standards prescribe a minimum  recognition threshold a
tax position is required to meet before  being recognized in the financial statements.

Accounting standards for income taxes utilizes  a two-step approach for evaluating tax positions.
Recognition (Step I) occurs when the  Company concludes that a tax position, based  on its technical
merits,  is more likely than not to be sustained upon  examination.  Measurement  (Step  II)  is only
addressed if the position is deemed to be more likely than  not  to  be  sustained. Under Step II,  the tax
benefit is measured as the largest amount  of  benefit that is more likely than not to be realized upon
settlement. Accounting for income taxes standards generally identify the term ‘‘more likely than not’’ to
represent the likelihood of occurrence to be greater than 50%.

The tax positions failing to qualify for initial recognition are to be recognized in the first
subsequent interim period that they meet  the ‘‘more  likely than not’’ standard. If  it is subsequently
determined that a previously recognized tax  position no longer meets the ‘‘more  likely than not’’
standard, it is required that the tax position be derecognized. Accounting for income taxes standards
specifically prohibit the use of a valuation  allowance as a  substitute for derecognition of tax  positions.
As applicable, the Company will recognize accrued penalties and interest related  to  unrecognized tax
benefits in the provision for income taxes.

Recent Accounting Pronouncements

In June 2011, the Financial Accounting Standards Board (‘‘FASB’’) issued  Accounting Standards

Update No. 2011-05, ‘‘Presentation of Comprehensive Income’’  (‘‘ASU 2011-05’’),  which amends
Topic 220 in the FASB Accounting Standards Codification  (‘‘ASC’’) for the presentation  of
comprehensive income in the financial  statements. This new guidance allows companies the option to
present  other comprehensive income  in  either  a single  continuous statement  or in two separate  but

60

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

2. Summary of Significant Accounting Policies (Continued)

consecutive statements. Under both alternatives, companies  are  required to  present  each component  of
net income and comprehensive income.  In December 2011, the FASB issued Accounting Standards
Update No. 2011-12, ‘‘Deferral of the  Effective Date  for Amendments to the Presentation of
Reclassifications of Items Out of Accumulated Other Comprehensive Income in ASU  2011-05’’
(‘‘ASU 2011-12’’), to defer the effective  date of the  specific  requirement to present items reclassified
out of accumulated other comprehensive  income to net  income alongside their respective components
of net income and other comprehensive income. All other  provisions of this update, which are to be
applied  retrospectively, are effective for fiscal  years,  and interim  periods within those  years,  beginning
after December 15, 2011. The Company adopted the updated guidance  during  the first quarter of 2012.
Adoption impacts the presentation of the  Company’s consolidated financial statements, but does  not
change the items that must be reported  in  other  comprehensive income  or  when an  item of other
comprehensive income must be reclassified to net income.

In May 2011, the FASB issued Accounting Standards Update No.  2011-04,  ‘‘Amendments to

Achieve Common Fair Value Measurement and Disclosure  Requirements  in U.S. GAAP  and
International Financial Reporting Standards (‘‘IFRS’’),’’ which amends  Topic 820 in  the ASC and
relates to a major convergence project of the FASB  and the  International Accounting  Standards Board
to improve IFRS and U.S. GAAP. This  new guidance  results in  a consistent definition of fair value and
common requirements for measurement of and disclosure about fair  value between IFRS and
U.S. GAAP. The new guidance also changes  some fair  value  measurement principles and  enhances
disclosure requirements related to activities  in Level  3 of the  fair value hierarchy. The amendments are
to be applied prospectively and are effective for annual  periods beginning  after December  15, 2011.
Adoption of the new guidance has not  had a material effect on the  Company’s consolidated financial
statements.

3. Property and Equipment

At December 31, 2012, the Company  owned 58  MD-80  aircraft  and five Boeing 757-200  aircraft in

revenue service. As of that date, the Company also owned one  Boeing  757-200 aircraft previously
leased out to a third party, which was  placed into revenue service in January 2013. At December  31,
2011, the Company owned 56 MD-80  aircraft and one  Boeing  757-200  aircraft in revenue service. As of
that date, the Company also owned three MD-80 aircraft  not in revenue service and  three Boeing
757-200  aircraft leased out to third parties on a short-term basis.

Property and equipment consist of the  following:

As of
December 31,
2012

As of
December 31,
2011

Flight equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ground property and equipment . . . . . . . . . . . . . . . . . . .

$ 515,501
43,318

$ 431,924
30,301

Total property and equipment . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . .

558,819
(207,615)

462,225
(154,383)

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . .

$ 351,204

$ 307,842

61

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

4. Accrued Liabilities

Accrued liabilities consist of the following:

As of
December 31,
2012

As of
December 31,
2011

Salaries, wages and benefits . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . .
Passenger taxes and fees payable . . . . . . . . . . . . . . . . . . .
Station expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,827
8,632
5,851
8,935
522
709

Total accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

$36,476

$11,169
11,414
4,662
6,037
501
313

$34,096

5. Long-Term Debt

Long-term debt consists of the following:

As of
December 31,
2012

As of
December 31,
2011

Senior secured term loan facility, interest at LIBOR  plus

4.25% with LIBOR floor of 1.5%, due March 2017 . . . .

122,376

123,522

Note payable, secured by aircraft, interest at 4.65%, due

July 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12,668

Note payable, secured by aircraft, interest at 4.95%, due

October 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes payable, secured by aircraft, interest at 6.28%, due

March 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes payable, secured by aircraft, interest at 6.26%, due

August  2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current maturities . . . . . . . . . . . . . . . . . . . . . . . . . .

5,102

4,150

6,556

150,852
11,623

—

6,739

5,814

9,994

146,069
7,885

Long-term debt, net of current maturities . . . . . . . . . . . .

$139,229

$138,184

Maturities of long-term debt, as of December 31, 2012, for  the next  five  years  and thereafter,  in

aggregate, are: 2013—$11,623; 2014—$11,222; 2015—$6,861; 2016—$3,354; 2017—$117,792;  and
thereafter—none.

Senior Secured Term Loan Facility

On March 10, 2011, the Company borrowed $125,000 under a  senior secured term loan  facility

(the ‘‘Term Loan’’). The Term Loan matures  on March  10, 2017, bears interest based  on the London
Interbank Offered Rate (‘‘LIBOR’’)  or prime rate with  interest  payable quarterly  or more frequently

62

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

5. Long-Term Debt (Continued)

until maturity and includes a LIBOR floor of  1.5%. The Term  Loan  contains a restriction on  future
borrowing, provides for maximum annual  capital  expenditures and contains  other  affirmative and
negative covenants. In addition to quarterly  principal  payments equal to 0.25% of the initial  loan, the
Term Loan also provides for mandatory  and  optional prepayment provisions.

In connection with the borrowing under the Term Loan, the Company  made  early payments in

February 2011 of all existing debt obligations secured by its MD-80  aircraft.  Proceeds  from the Term
Loan are also being used for the funding  of current and  future capital expenditure programs and
general corporate purposes.

The mandatory prepayment provisions  are associated  with cash proceeds from  the sale  of certain

assets (which are not reinvested), cash proceeds from the  issuance  or  incurrence of indebtedness  for
money borrowed in violation of the covenants in the  Term Loan, cash  proceeds from  insurance or
condemnation awards (which are not  reinvested) and for 25% of the Company’s  excess  cash flow (as
defined in the Term Loan) if the Company’s leverage  ratio  exceeds 1.5:1 as of  the end of any year. In
the event the Company does not reinvest the cash proceeds from the sale of certain assets  or from
insurance or condemnation awards or if  the Company  incurs indebtedness in violation of the  covenants
in the Term Loan, the prepayment will  be  due within three business days  following  the date of  the
event requiring the prepayment. The prepayment associated with a failure to meet the  leverage ratio
test would be payable within a specified  number of  days  after the end of the year for the covenant
calculation.

On November 21, 2012, the Company entered into an amendment to the Term Loan increasing  the

limits on restricted payments and capital expenditures and providing more flexibility with respect to
additional capital expenditures during  the  remaining  term of the Term Loan.

As of December 31, 2012, management believes the Company is in compliance with all covenants
under the Term Loan and no events  had  occurred which  would have required any prepayment of the
debt.

Other

In June 2012, the Company borrowed $14,000 under  loan agreements secured by two Boeing

757-200  aircraft purchased in the first  half  of  2012. The notes  payable issued  under the loan
agreements bear interest at 4.65% per  annum and are payable in monthly installments through July
2016.

In September 2011, the Company borrowed $7,000  under a loan agreement secured by one Boeing

757-200  aircraft purchased in March 2011. The note payable issued under the loan agreement bears
interest at 4.95% per annum and is payable in monthly installments through October 2015.

In March 2011, the Company borrowed $7,000  under a  loan agreement secured by one Boeing
757-200  aircraft purchased in February 2011.  The note payable issued under the loan agreement  bears
interest at 6.28% per annum and is payable in monthly installments through March  2015.

63

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

6. Leases

The Company leases aircraft and other assets,  including  office facilities, airport and  terminal
facilities and office equipment. These  leases have terms extending  through 2023. Total rental expense
for aircraft and non-aircraft operating  leases for  the years ended December 31, 2012, 2011 and 2010
was $8,322, $8,336 and $8,742, respectively.

Aircraft leases

In August 2012, the Company entered into operating lease agreements for  nine Airbus A319

aircraft with lease term expiration dates  ranging from 2021 to 2023. In January 2013,  the Company
accepted delivery of the first of these  nine aircraft. The operating  lease agreements contain  aircraft
return  provisions which require the Company to compensate  the lessor based on specific  time
remaining on certain aircraft and engine  components  between scheduled maintenance  events. These
costs of returning aircraft to lessors are  accounted for in  a manner similar to the  accounting for
contingent rent. These costs are recognized  over the remaining life of  the lease as  aircraft hours
accumulate, beginning from the time when the Company  determines it  is probable such  costs will be
incurred and can generally be estimated.

As of December 31, 2011, the Company was party to operating  lease agreements for two MD-80

aircraft. In December 2011, the Company  exercised purchase options on these two aircraft  and took
ownership of the aircraft in January 2012. In February 2010,  the  Company exercised purchase options
on two MD-80 aircraft under operating  leases and took ownership of the  aircraft in  October 2010.

Airport  and other facilities leases

The office facilities under lease include  approximately 70,000 square  feet of space for the

Company’s primary corporate offices.  The lease expires  in 2018,  has two five-year renewal options, but
the Company has the right to terminate  after the seventh year of the lease in April 2015.  The Company
has the right to purchase the building  at  fair value  under the  terms of the lease.  The Company is
responsible for its share of common area maintenance charges. The Company also leases approximately
10,000 square feet of office space in  a building adjacent to its corporate offices which is utilized for
training and other corporate purposes.

Airport and terminal facility leases are entered  into  with a number of local governments and other

third parties. These lease arrangements have a variety of terms and  conditions.  Leasehold
improvements made at these facilities are not material.

64

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

6. Leases (Continued)

Scheduled future minimum lease payments

At December 31, 2012, scheduled future minimum  lease payments under operating  leases with

initial or remaining non-cancelable lease  terms in excess of one  year are as  follows:

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating
Leases

$ 8,742
8,981
16,459
18,209
18,302
75,927

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$146,620

In addition, scheduled future minimum  airport  fee payments under  airport use and lease

agreements with fixed and remaining non-cancelable terms  in excess of one year are: 2013—$11,514;
2014—$10,179; 2015—$5,090; and thereafter—none.

7. Stockholders’ Equity

The Company is authorized by the Board of  Directors to acquire the Company’s  stock  through
open market purchases under its share repurchase  program. During  2012, the Company  repurchased
54,730 shares through open market purchases  at an average cost of $72.73 per share for  a total
expenditure of $3,981. During 2011, the Company repurchased 34,323  shares through  open market
purchases at an average cost of $43.49  per share for  a total expenditure of $1,493. As of December 31,
2012, the Company had $40,953 in unused stock repurchase authority remaining under the Board
approved program.

On November 13, 2012, the Company’s Board of Directors declared  a  one-time cash dividend of
$2.00 per share on its outstanding common stock payable  to  stockholders  of  record on  November 30,
2012. On December 14, 2012, the Company paid cash  dividends of $38,602 to these stockholders.

On May 3, 2010, 162,500 shares of the Company’s  common stock were issued through the exercise

of warrants. These warrants were issued  to a  placement agent  in connection with a private placement
of equity in 2005. The Company received $715 in proceeds from the exercise  of  these  warrants.

On April 26, 2010, the Company’s Board  of Directors  declared a one-time cash dividend of $0.75

per  share on its outstanding common  stock  payable to stockholders of record on May 14,  2010. On
June 1, 2010, the Company paid cash dividends of $14,942  to  these stockholders.

65

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

8. Fair Value Measurements

The Company measures certain financial  assets and liabilities at  fair value on  a recurring  basis.

Fair value is an exit price, representing the  amount  that would be received to sell  an asset or  paid to
transfer a liability  in an orderly transaction between  market  participants. A three-tier fair value
hierarchy is established in accounting  standards  which prioritizes the inputs used in  measuring fair
value as follows:

Level 1—observable inputs such as quoted prices  in active markets for identical assets or  liabilities

Level 2—inputs other than Level 1 inputs that are  either directly or  indirectly  observable, such as

quoted prices in active markets for similar  assets or liabilities

Level 3—unobservable inputs for which little or no market data  exists,  therefore requiring an

entity to develop its own assumptions

The Company uses the market approach  valuation  technique to determine fair value for

investment securities. The assets classified  as Level 1  consist of money market funds for which original
cost approximates fair value. The assets  classified as Level  2 consist of certificates of  deposit,
commercial paper, municipal debt securities, government debt securities, and  corporate debt securities,
which  are valued using quoted market  prices or alternative pricing sources including transactions
involving identical or comparable assets  and  models utilizing market observable inputs.

For those assets classified as Level 2  that  are not in active  markets, the Company obtained fair
value from pricing sources using quoted market prices  for identical or comparable  instruments and
based on pricing models which include all  significant observable inputs, including maturity dates, issue
dates, settlement date, benchmark yields,  reported trades, broker-dealer quotes, issue spreads,
benchmark securities, bids, offers and  other market related data. These  inputs are observable or can be
derived from or corroborated by observable market data  for  substantially  the full term  of  the asset.

66

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

8. Fair Value Measurements (Continued)

Assets  measured at fair value on a recurring basis at December  31, 2012  and December 31, 2011

were as follows:

Fair Value Measurements at Reporting Date  Using

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

Significant Other
Observable Inputs
(Level 2)

Significant
Unobservable Inputs
(Level 3)

December  31, 2012

$3,689
—
—

3,689

—
—
—
—
—

—

—
—

—

$

—
370
70,245

70,615

5,863
81,767
106,207
12,005
33,297

239,139

14,022
10,008

24,030

$333,784

$—
—
—

—

—
—
—
—
—

—

—
—

—

$—

Description

Cash equivalents

Money market funds . . . . . .
Commercial paper . . . . . . . .
Municipal debt securities . . .

Total cash equivalents . . . .

Short-term investments

Certificates of deposit
. . . . .
Commercial paper . . . . . . . .
Municipal debt securities . . .
Government debt securities .
Corporate debt securities . . .

Total short-term

$

3,689
370
70,245

74,304

5,863
81,767
106,207
12,005
33,297

investments . . . . . . . . . .

239,139

Long-term investments

Municipal debt securities . . .
Government debt securities .

14,022
10,008

Total long-term

investments . . . . . . . . . .

24,030

Total investment securities . . . .

$337,473

$3,689

67

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

8. Fair Value Measurements (Continued)

Fair Value Measurements at Reporting Date  Using

Quoted Prices in
Active Markets for
Identical Assets
(Level 1)

Significant Other
Observable Inputs
(Level 2)

Significant
Unobservable Inputs
(Level 3)

December  31, 2011

Description

Cash equivalents

Money market funds . . . . . .
Commercial paper . . . . . . . .
Municipal debt securities . . .

Total cash equivalents . . . .

Short-term investments

Commercial paper . . . . . . . .
Municipal debt securities . . .
Corporate debt securities . . .

Total short-term

$ 50,559
12,030
63,728

126,317

51,421
76,518
26,840

investments . . . . . . . . . .

154,779

Long-term investments

Government debt securities .

14,007

Total long-term

investments . . . . . . . . . .

14,007

$50,559
—
—

50,559

—
—
—

—

—

—

$

—
12,030
63,728

75,758

51,421
76,518
26,840

154,779

14,007

14,007

$244,544

$—
—
—

—

—
—
—

—

—

—

$—

Total investment securities . . . .

$295,103

$50,559

There were no significant transfers between  Level 1 and Level 2 assets  for  the years ended

December 31, 2012 or 2011.

The carrying value for all long-term debt, including current maturities, owed by the Company as of
December 31, 2012 and 2011 approximates fair value. The Company  has determined  the estimated fair
value of its debt to be Level 3 as certain  inputs used are unobservable.  The  fair value of the Company’s
long-term debt was estimated using discounted  cash flow assumptions  based on the current rates
available to the Company for debt of  the  same remaining maturities and consideration of default and
credit risk.

68

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

9. Income Taxes

The Company is subject to income taxation  in the United  States and various state jurisdictions in

which  it operates. In accordance with income  tax  reporting accounting standards,  the Company
recognizes tax benefits or expense on the  temporary differences  between the financial reporting and tax
bases of its assets and liabilities.

The components of the provision (benefit) for income taxes are as follows:

Year ended December 31,

2012

2011

2010

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$36,409
3,462

$16,920
2,890

$32,082
2,607

Total current . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

39,871

19,810

34,689

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,082
280

6,362

9,982
324

10,306

3,030
(89)

2,941

Total income tax provision . . . . . . . . . . . . . . . . . . . . .

$46,233

$30,116

$37,630

The Company recorded $2,797, $274  and $821 as  an increase to additional paid in  capital and
reduction to taxes payable for certain tax  benefits from employee stock-based compensation  for the
years ended December 31, 2012, 2011 and 2010 respectively.

Reconciliations of the statutory income tax  rate  and the  Company’s effective tax rate for  2012,

2011 and 2010 are as follows:

Income tax expense at federal statutory rate . . . . . . . .
State income taxes, net of federal income tax benefit . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$43,627
2,301
305

$27,830
1,328
958

$36,166
1,284
180

Total income tax expense . . . . . . . . . . . . . . . . . . . .

$46,233

$30,116

$37,630

Year ended December 31,

2012

2011

2010

69

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

9. Income Taxes (Continued)

The major components of the Company’s  net deferred tax assets and liabilities are as  follows:

As of December 31,

2012

2011

Assets

Liabilities

Assets

Liabilities

Current:

Accrued Vacation . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . .
Accrued property taxes . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 935
—
1,120
815
1,695

$

— $ 775
—
(3,769)
636
—
—
610
— 1,481

Total current . . . . . . . . . . . . . . . . . . . . . .

4,565

(3,769)

3,502

$

—
(3,489)
—
—
—

(3,489)

Noncurrent:

Depreciation . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . .

— (49,687)
—
717
826
— 2,478
2,118
78
—
157

— (42,932)
—
—
—

Total noncurrent: . . . . . . . . . . . . . . . . . . .

2,992

(49,687)

3,382

(42,932)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$7,557

$(53,456) $6,884

$(46,421)

The Company paid income taxes, net of refunds,  of  $37,937, $23,507 and 36,986  in 2012, 2011 and

2010 respectively.

Accounting standards for income taxes utilize  a two-step  approach for evaluating tax positions. A
tax position is recognized if it is more  likely than  not  to  be  sustained upon examination  and measured
as the largest amount of benefit that is more  likely than not (greater than  50%)  to  be  realized upon
settlement.

If it is subsequently determined that  a  previously recognized tax position  no longer meets the

‘‘more likely than not’’ standard, it is required  that  the tax position  be  derecognized. Accounting for
income taxes standards specifically prohibit the  use of a  valuation  allowance  as a substitute for
derecognition of tax positions.

70

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

9. Income Taxes (Continued)

A reconciliation of the beginning and  ending amount of unrecognized tax benefit is as  follows:

As of December 31,

2012

2011

2010

$ —
Beginning Balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
— 3,277
Increases for tax position of prior years . . . . . . . . . . . . . . . —
342
Increases for tax position of current year . . . . . . . . . . . . . . —
—
—
Decreases for tax positions of prior years . . . . . . . . . . . . . . — (1,754)
—
—
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
—
Decreases for lapses in statute of limitations . . . . . . . . . . . . — (1,865)

$— $ 3,619

Ending Balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$— $ — $3,619

For the years ended December 31, 2012 and 2011 the  Company did  not recognize a liability for

uncertain tax positions. For the year ended  December  2010,  the  Company recognized a liability for
uncertain tax positions of $3,619. During the  third  quarter of  2011, the liability recognized for  the
uncertain tax positions decreased by $3,619 as a result of lapses in statute of limitations, changes in
judgment and other items.

The Company’s policy is to recognize  interest and penalties accrued on any  unrecognized tax
benefits as a component of income tax  expense. During the years ended December 31, 2012  and 2011,
the Company recognized no interest and  penalties.

The Company files income tax returns in  the U.S. federal  jurisdiction as  well as multiple state
jurisdictions. The Company is not currently  under examination  by the IRS. The  Company’s federal
income tax return for 2011 remains open  to examination. Various  state and local tax  returns remain
open to examination. The Company believes that any  potential  assessment would be immaterial.

10. Related Party Transactions

The building where the Company maintains  its headquarters  is leased from a  limited liability
company in which the Chief Executive  Officer and two other Directors own  significant interests as
non-controlling members. The Company  leases additional office space for  use as  its  training facility
which  is located in a building adjacent to the  Company’s headquarters. The second building is also
owned by a limited liability company  in which the Chief Executive Officer and two other Directors own
significant interests as non-controlling members.  Under the terms of these  agreements, the Company
made rent payments of $2,303, $2,284 and $2,361  in 2012, 2011 and 2010, respectively.

11. Financial Instruments and Risk Management

The Company’s debt with a carrying  value of $150,852 and $146,069 as  of  December 31,  2012 and

2011, respectively, approximates fair value. The fair value  of the  Company’s long-term  debt was
estimated using discounted cash flow assumptions based  on  the current  rates  available to the  Company
for debt of the same remaining maturities  and  consideration  of default and credit risk.

The carrying amounts of cash, cash equivalents,  restricted cash, accounts  receivable and  accounts

payable approximate fair value due to  their  short term nature.

71

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

12. Employee Benefit Plans

401(k) Plan

The Company has a defined contribution plan covering  substantially  all eligible employees.  Under

the plan, employees may contribute up to 90% of their  eligible annual compensation with the  Company
making matching contributions on employee deferrals of up to 5% of eligible employee  wages. The
Company recognized expense under this  plan of $2,537, $2,002  and $1,650  for the  years  ended
December 31, 2012, 2011 and 2010, respectively.

Stock-based employee compensation

In 2006, the Board of Directors adopted, and the stockholders  approved, a Long-Term Incentive
Plan (the ‘‘2006 Plan’’) and reserved 3,000,000 shares  of  common stock for the Company  to  grant stock
options, restricted stock, SARs and other  stock-based awards to certain officers,  directors, employees,
and consultants of the Company. The 2006 Plan is administered  by the  Company’s compensation
committee of the Board of Directors.  Upon the merger of Allegiant Travel Company,  LLC into
Allegiant Travel Company (a Nevada  corporation) immediately  prior to the Company’s initial  public
offering, all outstanding stock options  under  the previously adopted share option program  (the ‘‘Share
Option Program’’) were transferred to  the 2006  Plan.  In  addition, no further option  grants may be
made under the predecessor company’s  Share  Option Program. The transferred  options  continue to be
governed by their existing terms, unless the  compensation  committee elects to extend one or more
features of the 2006 Plan to those options.

Compensation expense

For the years ended December 31, 2012,  2011 and 2010, the  Company recorded compensation
expense of $4,069, $4,735 and $4,437  respectively, in the  consolidated statements  of  income  related to
stock options, SARs (stock-settled and cash-settled)  and  restricted  stock.

The unrecognized compensation cost and weighted-average period over  which the cost is expected

to be recognized for nonvested awards  as of December 31, 2012  are presented below:

Restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash-settled SARs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,698
536

Total‘ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,234

Unrecognized
Compensation
Cost

Weighted
Average
Period
(years)

1.88
1.23

1.80

Fair value

The fair value of stock options and stock-settled  SARs granted were estimated as  of  the grant date

using the Black-Scholes option-pricing model.  No stock  options  or stock-settled SARs  were granted
during the years ended December 31, 2012, 2011  or 2010.

72

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

12. Employee Benefit Plans (Continued)

Cash-settled SARs are liability-based  awards and  the fair value and compensation expense

recognized for these awards are updated each reporting period. The following assumptions used in  the
Black-Scholes option-pricing model were  considered to determine the updated  fair value  at the  years
ended:

Weighted-average volatility . . . . . . . . . . . . . . . . . . . . . . . . .
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

33.62% 58.32% N/A
1.5
N/A
2.6
0.45% 0.80% N/A
— N/A

—

2012

2011

2010

Expected volatilities used for award valuation in 2012  and 2011  were based on the historical

volatility of the Company’s own common stock.

Expected term represents the weighted  average time between the award’s  grant date  and its
exercise date. The Company estimated  its expected term assumption in 2012 and 2011 using historical
award exercise activity and employee termination activity.

The risk-free interest rate for periods equal to the  expected term  of the award is  based on  a

blended historical rate using Federal Reserve  rates for  U.S. Treasury securities.

The contractual terms of the Company’s stock  option and SAR awards granted range from  five  to

ten years.

Stock options and stock-settled SARs

A summary of option and stock-settled SARs  activity as of  December  31, 2012 and changes during

the year then ended is presented below:

Outstanding at January 1, 2012 . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options and
Stock-Settled
SARS

493,433
—
(264,743)
—

Outstanding at December 31, 2012 . . . . . . . . . . . . . . . . .

228,690

Weighted
Average
Exercise
Price

$34.34
—
32.13
—

$36.89

Weighted
Average
Remaining
Contractual
Life (Years)

Aggregate
Intrinsic
Value

2.10

$8,351

No options or stock-settled SARs were granted during the  years  ended December  31, 2012, 2011
or 2010 and all of these outstanding awards are fully vested and exercisable as of December 31, 2012.
During  the years ended December 31, 2012,  2011 and 2010, the  total intrinsic  value of  options and
SARs exercised was $9,123, $1,407 and $2,972 respectively. Cash received from  option and SAR
exercises for the years ended December  31, 2012, 2011 and 2010  was  $7,542, $1,834 and $3,157,
respectively.

73

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

12. Employee Benefit Plans (Continued)

Restricted stock awards

A summary of the status of the Company’s  nonvested restricted stock grants  during  the year ended

December 31, 2012 is presented below:

Nonvested at January 1, 2012 . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted
Average
Grant
Date Fair
Value

$47.22
55.09
46.93
50.42

Shares

107,223
93,825
(54,044)
(18,975)

Nonvested at December 31, 2011 . . . . . . . . . . . . . . . . . . . . . . .

128,029

$52.63

The weighted average grant date fair  value  per  share of restricted stock  grants during the  years
ended December 31, 2012, 2011 and 2010 was $55.09,  $43.32  and $52.44, respectively. The total fair
value of restricted stock vested during  the years ended  December 31,  2012, 2011  and 2010 was $2,537,
$2,131 and $899, respectively.

Cash-settled stock appreciation rights

A summary of cash-settled SARs awards activity  during  the year  ended December 31, 2012  is

presented below:

Outstanding at January 1, 2012 . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercises . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2012 . . . . . . . . . . . . . . . . . . . .

Exercisable at December 31, 2012 . . . . . . . . . . . . . . . . . . . . .

Weighted
Average
Grant
Date Fair
Value

$19.01
—
19.01
19.01

$19.01

19.01

Cash-Settled
SARs

116,123
—
(13,193)
(5,821)

97,109

23,982

No cash-settled SARs were granted during  2012 or 2010.  The weighted average grant date  fair
value per share of cash-settled SARs  granted during the  year ended December 31, 2011 was $19.01. As
of December 31, 2012, the fair value of the liability related to the outstanding cash-settled  SARs was
$1,166.

74

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2012,  2011 and 2010

(Dollars in thousands except share and per share amounts)

13. Selected Quarterly Financial Data (Unaudited)

Quarterly results of operations for the years ended December 31, 2012  and  2011 are summarized

below.

2012

March 31

June 30

September 30 December 31

Operating revenues . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Allegiant  Travel  Company .
Earnings per share to common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$237,851
36,311
21,703

$231,166
41,868
25,183

$216,864
28,748
16,945

$222,838
25,377
14,766

1.13
1.12

1.31
1.30

0.88
0.87

0.78
0.76

2011

Operating revenues . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Allegiant  Travel  Company .
Earnings per share to common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$193,231
27,827
17,153

$200,449
20,712
11,949

$191,500
16,731
9,486

$193,937
20,174
10,810

0.90
0.89

0.63
0.62

0.50
0.49

0.57
0.56

The sum of the quarterly earnings per share amounts does not equal the  annual amount reported

since per share amounts are computed  independently  for each quarter and for the full year based  on
respective weighted average common  shares outstanding and other dilutive  potential common shares.

14. Commitments and Contingencies

The Company is subject to certain legal and administrative actions which management considers

routine to its business activities. Management  believes after consultation  with legal  counsel,  the
ultimate outcome of any pending legal  matters will not have a material adverse impact on the
Company’s financial position, liquidity  or results of operations.

In December 2012, the Company entered into purchase agreements for seven Airbus A320  aircraft.

As of December 31, 2012, the contractual obligations under the  purchase  agreements were $83,145 to
be paid in 2013 upon taking ownership of  the aircraft.

In November 2011, the Company entered into a purchase agreement to purchase up to 13 MD-80

aircraft and 12 JT8D-219 spare aircraft engines. As  of December 31,  2012, the remaining contractual
obligations under the purchase agreement  were $5,734 to be paid in 2013, upon taking ownership of
the remaining aircraft and spare engines.

75

Item 9. Changes in and Disagreements with Accountants  on Accounting  and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

Evaluation of disclosure controls and procedures. As of the end of the period covered by this

report, under the supervision and with the participation of our  management, including our  chief
executive officer (‘‘CEO’’) and chief  financial officer (‘‘CFO’’),  we evaluated the  design and operation
of our disclosure controls and procedures  (as defined in Rules  13a-15(e) and  15d-15(e) of the
Securities Exchange Act of 1934, as amended, or the  ‘‘Exchange Act’’).  Based on  this  evaluation, our
management, including our CEO and  CFO,  has concluded that our disclosure controls  and procedures
are designed, and are effective, to give  reasonable  assurance that  the  information  we are  required to
disclose is recorded, processed, summarized and reported within the time  periods  specified in the
SEC’s rules and forms. Based upon this evaluation,  the CEO and CFO concluded that our disclosure
controls and procedures are effective in providing  reasonable  assurance that information required to  be
disclosed in our reports filed with or  submitted to the SEC under the Exchange  Act is accumulated  and
communicated to management, including  the CEO and CFO, as appropriate  to  allow  timely  decisions
regarding required disclosure.

Management’s Annual Report on Internal Control over  Financial Reporting. Our management is

responsible for establishing and maintaining  adequate internal control  over  financial  reporting, as
defined in Rules 13a-15(f) and 15d-15(f)  of the  Exchange Act.  Our internal control  over financial
reporting is designed to provide reasonable assurance regarding  the reliability of financial reporting and
the preparation of financial statements for  external purposes  in accordance with  generally accepted
accounting principles and includes those policies and procedures that:

1)

2)

3)

pertain to the maintenance of records that in reasonable detail accurately  and fairly reflect the
transactions and dispositions of our assets;

provide reasonable assurance that transactions  are recorded as  necessary to permit
preparation of financial statements in accordance with generally accepted accounting
principles, and that our receipts and expenditures are being made only in  accordance  with
authorizations of our management and directors; and

provide reasonable assurance regarding prevention  or timely  detection of unauthorized
acquisition, use or  disposition of our assets  that could  have a material  effect  on the financial
statements.

The effectiveness of our or any system of controls and  procedures  is subject to certain  limitations,

including the exercise of judgment in  designing,  implementing  and  evaluating  the controls and
procedures, the assumptions used in identifying the likelihood  of  future events,  and the  inability to
eliminate misconduct completely. Our  management,  including our  CEO  and CFO, does not expect  that
our  disclosure controls and procedures or our internal controls will prevent  all  errors  and all fraud. A
control system, no matter how well designed  and  operated, can  provide only reasonable, not absolute,
assurance that the  objectives of the control system are met. Further, the design of  a control system
must reflect the fact that there are resource  constraints, and the benefits of controls must be
considered relative to their costs. Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance that all control issues and instances  of fraud, if
any, within our company have been detected.

Our management has assessed the effectiveness  of  our  internal control over financial reporting as

of December 31, 2012. In making this assessment, our management  used  the criteria  set forth by the
Committee of Sponsoring Organizations  of  the Treadway  Commission (‘‘COSO’’)  in Internal

76

Control—Integrated Framework. Based  on our  assessment, management  has concluded that, as of
December 31, 2012, our internal control  over financial reporting was effective based on those criteria.

Ernst & Young, LLP, the independent registered public accounting firm  who audited  our
consolidated financial statements included in  this  Form 10-K, has issued  a  report on  the Company’s
internal control over financial reporting, which is included herein.

Changes in internal controls. There were no changes in our internal control over financial
reporting that occurred during the fourth  quarter of our year  ended December 31, 2012,  that  have
materially affected, or are reasonably  likely to materially  affect,  our internal control over financial
reporting.

Item 9B. Other Information

Not applicable.

77

Item 10. Directors, Executive Officers, and  Corporate Governance

PART III

The information required by this Item  is incorporated herein  by reference to the data under the
headings ‘‘ELECTION OF DIRECTORS,’’ ‘‘EXECUTIVE OFFICERS’’ and ‘‘Section 16(a) Beneficial
Ownership Reporting Compliance’’ in the  Proxy Statement to be used in  connection with  the
solicitation of proxies for our annual meeting of stockholders to be held June 4, 2013, which  Proxy
Statement is to be filed with the Commission.

Item 11. Executive Compensation

The information required by this Item  is incorporated herein  by reference to the data under the

headings ‘‘EXECUTIVE COMPENSATION’’ and ‘‘REPORT OF THE COMPENSATION
COMMITTEE’’ in the Proxy Statement  to be used in connection with  the solicitation  of proxies for our
annual meeting of stockholders to be held June 4, 2013,  which Proxy Statement is  to  be  filed with the
Commission.

Item 12. Security Ownership of Certain Beneficial Owners  and  Management and Related Stockholder

Matters

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘STOCK OWNERSHIP’’ in the  Proxy Statement  to  be  used  in connection with the solicitation
of proxies for our annual meeting of  stockholders to be held June 4, 2013, which  Proxy Statement  is to
be filed with the Commission. The information required  by this item with respect to securities
authorized for issuance under our equity  compensation plans is included in Part II,  Item 5 of this
Annual Report on Form 10-K.

Item 13. Certain Relationships and Related Transactions, and Director  Independence

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘RELATED PARTY TRANSACTIONS’’  and  ‘‘Director Independence’’  in the Proxy Statement
to be used in connection with the solicitation  of  proxies for our annual meeting of stockholders to be
held June 4, 2013, which Proxy Statement  is to be filed with the  Commission.

Item 14. Principal Accountant’s Fees and Services

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘PRINCIPAL ACCOUNTANT FEES AND SERVICES’’ in  the Proxy Statement to be used in
connection with the solicitation of proxies  for our  annual meeting  of stockholders  to  be  held June 4,
2013, which Proxy Statement is to be  filed with the  Commission.

78

Item 15. Exhibits and Financial Statement Schedules

PART IV

1.

Financial Statements and Supplementary Data. The following consolidated financial  statements of
the Company are included in Item 8 of this  report:

Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’  Equity . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . .

47
49
50
51
52
53
54

2.

Financial Statement Schedules. Schedules are  not  submitted  because they are  not  required or  are
not applicable, or the required information is shown in the consolidated financial statements or
notes thereto.

3. Exhibits. The Exhibits listed below are filed or incorporated by reference as part of this

Form 10-K. Where so indicated by footnote, exhibits which were previously  filed are incorporated
by reference.

79

Exhibit
Number

Description

3.1* Articles of Incorporation of Allegiant Travel  Company.

3.2

3.3

10.1

10.2

10.3

10.4

10.5

Bylaws of Allegiant Travel Company as  amended on January 28,  2013

Specimen Stock Certificate (incorporated by reference to Exhibit 3.3 to the  Form 8-A filed
with the Commission on November 22, 2006).

2006 Long-Term Incentive Plan,  as amended  on July 19,  2009.(1) (Incorporated  by  reference
to Exhibit 10.1 to the Quarterly Report  on Form 10-Q for  the quarter ended September 30,
2009, filed with the Commission on November 9, 2009.)

Form of Stock Option Agreement used for officers  of the Company.(1) (Incorporated by
reference to Exhibit 10.3 to the Annual  Report on Form  10-K for the year ended
December 31, 2008, filed with the Commission on March 3,  2009).

Form of Restricted Stock Agreement used for Directors  of  the Company.(1) (Incorporated by
reference to Exhibit 10.4 to the Annual  Report on Form  10-K for the year ended
December 31, 2008, filed with the Commission on March 3,  2009).

Form of Indemnification Agreement.

Lease dated May 1, 2007, between Allegiant Air, LLC  and Windmill Durango Office, LLC
(Incorporated by reference to Exhibit 10.22 to the  Form S-1 registration  statement  filed with
the Commission on May 16, 2007).

10.6 Amendment to Lease dated as of June 23, 2008  between Windmill Durango Office, LLC and

Allegiant Air, LLC. (Incorporated by reference  to  Exhibit  10.17 to the Annual Report on
Form 10-K for the year ended December 31, 2008,  filed with  the Commission on March 3,
2009.)

10.7

Lease dated June 23, 2008 between Windmill Durango Office  II, LLC and  Allegiant  Air, LLC.
(Incorporated by reference to Exhibit 10.18 to the  Annual Report  on Form 10-K for the year
ended December 31, 2008, filed with the Commission on March 3, 2009.)

10.8 Addendum to Lease between  Windmill Durango Office II, LLC  and  Allegiant  Air, LLC

signed on June 17, 2009. (Incorporated by reference  to  Exhibit  10.1 to the Quarterly  Report
on Form 10-Q for the quarter ended June 30, 2009 filed with the Commission on August 7,
2009.)

10.9

10.10

Employment Agreement dated  as of October 16, 2009, between the Company and  Andrew C.
Levy.(1) (Incorporated by reference to  Exhibit 10.22  to  the Annual Report  on Form 10-K for
the year ended December 31, 2009, filed with the Commission  on March  9, 2010.)

Stock Appreciation Rights Agreement dated  October 16, 2009, between the Company and
Andrew C. Levy.(1) (Incorporated by  reference to Exhibit  10.24 to the  Annual  Report on
Form 10-K for the year ended December 31, 2009,  filed with  the Commission on March 9,
2010.)

10.11 Agreement dated October 15,  2009 and  Amendment dated June 1, 2010  between the

Company and entities known collectively  as Harrah’s.(3) (Incorporated  by reference to
Exhibit 10.2 to the Quarterly Report on Form 10-Q  for the  quarter ended June 30, 2010,  filed
with the Commission on August 9, 2010.)

80

Exhibit
Number

10.12

Description

Credit Agreement dated as of March 10, 2011 between the  Company, the Lenders, Citadel
Securities Trading LLC, as administrative agent,  and The  Bank of New York Mellon, as
collateral agent for the Lenders.(2) (Incorporated  by reference to Exhibit  10.1 to the
Quarterly Report on Form 10-Q for the quarter ended March  31, 2011, filed with  the
Commission on May 10, 2011.)

10.13 Guarantee and Collateral Agreement dated as  of  March 10,  2011 between the Company and

The Bank of New York Mellon, collateral  agent.(2) (Incorporated  by reference to Exhibit 10.2
to the Quarterly Report on Form 10-Q  for the quarter ended March  31, 2011, filed with  the
Commission on May 10, 2011.)

10.14 Aircraft Security Agreement  dated as  of March 10,  2011, between the Company and  The

Bank of New York Mellon as collateral agent.(2) (Incorporated by reference  to  Exhibit  10.3 to
the Quarterly Report on Form 10-Q for  the  quarter ended March 31, 2011,  filed with the
Commission on May 10, 2011.)

10.15 Airport Use and Lease Agreement signed on March 17, 2011  between  the Company and
Clark County Department of Aviation. (Incorporated  by reference to Exhibit  10.20 to the
Annual Report on Form 10-K for the year  ended  December  31, 2011, filed with the
Commission on February 27, 2012.)

10.16

Successor Agent Agreement  dated March 8, 2012, with certain  Lenders and Gleacher
Products Corp. as successor administrative agent.  (Incorporated by  reference to Exhibit 10.1 to
the Quarterly Report for the quarter ended March 31, 2012, filed with  the Commission on
May 7, 2012.)

10.17 Amendment to Lease Agreement dated September  1, 2012 between Windmill Durango

Office, LLC and Allegiant Air, LLC.

10.18 Amendment to Credit Agreement  dated as of November 21, 2012  between  the Company, the
Lenders, Gleacher Products Corp., administrative agent, and the Bank of New  York Mellon,
collateral agent for the Lenders.

10.19 Amendment to Aircraft Security Agreement  dated as of November 21, 2012  between  the
Company and the Bank of New York Mellon, collateral agent  for the  Lenders.

21.1

23.1

List of Subsidiaries

Consent of Ernst & Young LLP,  independent registered public accounting firm

31.1 Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

31.2 Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

32

Section 1350 Certifications

81

Exhibit
Number

101

Description

The following financial information from  the Company’s Annual Report  on Form 10-K for the
year  ended December 31, 2012 filed with the SEC on February  26, 2013, formatted in  XBRL
includes (i) Consolidated Balance Sheets  as of December 31, 2012  and December 31, 2011
(ii) Consolidated Statements of Income  for the years ended December 31, 2012, 2011 and
2010 (iii) Consolidated Statements of Comprehensive Income for the years ended
December 31, 2012, 2011 and 2010 (iv) Consolidated Statements  of  Stockholders’ Equity for
the years ended December 31, 2012, 2011  and 2010  (v)  Consolidated  Cash Flow Statements
for the years ended December 31, 2012, 2011 and  2010 (vi) the  Notes  to  the  Consolidated
Financial Statements.(3)

*

Incorporated by reference to Exhibits  filed with  Registration Statement #333-134145  filed by
Allegiant Travel Company with the Commission  and amendments thereto.

(1) Management contract or compensation plan or agreement  required to be filed as  an Exhibit to this

Report on Form 10-K pursuant to Item 15(b) of Form 10-K.

(2) Portions of the indicated document  have been omitted  pursuant to a request for confidential

treatment and the document indicated has  been filed separately with  the Commission as required
by Rule  24b-2 of the Securities Exchange Act of 1934,  as amended.

(3) Pursuant to Rule 406 of Regulation  S-T, the  XBRL related  information  in Exhibit 101 to this

Annual Report on Form 10-K shall be  deemed to be not filed  for  purposes of Section  18 of the
Exchange Act, or otherwise subject to  the liability of that section, and  shall not be deemed part of
a registration statement, prospectus or  other document filed under the Securities Act or the
Exchange Act, except as shall be expressly set  forth by specific  reference in such filing.

82

Pursuant to the requirements of Section 13  or 15(d) of the Securities Exchange Act of  1934, the

registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized in the City of Las Vegas, State  of  Nevada on February 26, 2013.

Signatures

ALLEGIANT TRAVEL COMPANY

By:

/s/ SCOTT SHELDON

Scott Sheldon
Chief Financial Officer

POWERS OF ATTORNEY

Each  person whose signature appears  below hereby appoints Scott Sheldon and Maurice J.
Gallagher, Jr., as his or her true and lawful attorneys-in-fact and agent, with  full power of substitution
and resubstitution, for him or her and in his  or her name, place and stead, in any and all capacities,  to
sign any and all amendments to this  Annual Report on Form  10-K, and to file the same, with all
exhibits thereto and all other documents  in connection  therewith, with the Commission, granting unto
said attorneys-in-fact and agents full  power  and  authority to perform each and every act and thing
appropriate or necessary to be done, as  fully and  for all intents and  purposes as he  or she might or
could do in person, hereby ratifying and confirming all  that said attorneys-in-fact and agents or their
substitute or substitutes may lawfully  do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange  Act of 1934, this report has been signed

below by the following persons on behalf of  the Registrant and  in the capacities and  on the dates
indicated.

Signature

Title

Date

/s/ MAURICE J. GALLAGHER, JR.

Maurice J. Gallagher, Jr.

Chief Executive Officer and Director
(Principal Executive Officer)

February 26, 2013

/s/ SCOTT SHELDON

Scott Sheldon

/s/ MONTIE BREWER

Montie Brewer

/s/ GARY ELLMER

Gary Ellmer

Chief Financial Officer (Principal
Financial and Accounting Officer)

February 26, 2013

Director

February 26,  2013

Director

February 26,  2013

Timothy P. Flynn

Director

February 

, 2013

83

Signature

Title

Date

/s/ LINDA MARVIN

Linda Marvin

/s/ CHARLES W. POLLARD

Charles W. Pollard

/s/ JOHN REDMOND

John Redmond

Director

February 26,  2013

Director

February 26,  2013

Director

February 26,  2013

84

The following exhibits are filed as part of this report.

Exhibit
Number

Description

3.2

By-laws as amended on January  28, 2013.

10.4

Form of Indemnification Agreement.

10.17 Amendment to Lease agreement dated September 1, 2012 between Windmill Durango

Office, LLC and Allegiant Air, LLC.

10.18 Amendment to Credit Agreement  dated as of November 12, 2012  between  the Company, the
Lenders, Gleacher Products Corp., administrative agent, and the Bank of New  York Mellon,
collateral agent for the Lenders.

10.19 Amendment to Aircraft Security Agreement  dated as of November 12, 2012  between  the
Company and the Bank of New York Mellon, collateral agent  for the  Lenders.

21.1

23.1

24.1

List of Subsidiaries

Consent of Ernst & Young LLP,  independent registered public accounting firm

Power of Attorney (included  on  signature page  hereto).

31.1 Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

31.2 Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

32

Section 1350 Certifications

101

The following financial information from  the Company’s Annual Report  on Form 10-K for the
year  ended December 31, 2012 filed with the SEC on February  26, 2013, formatted in  XBRL
includes (i) Consolidated Balance Sheets  as of December 31, 2012  and December 31, 2011
(ii) Consolidated Statements of Income  for the years ended December 31, 2012, 2011 and
2010 (iii) Consolidated Statements of Comprehensive Income for the years ended
December 31, 2012, 2011 and 2010 (iv) Consolidated Statements  of  Stockholders’ Equity for
the years ended December 31, 2012, 2011  and 2010  (v)  Consolidated  Cash Flow Statements
for the years ended December 31, 2012, 2011 and  2010 (vi) the  Notes  to  the  Consolidated
Financial Statements.(3)

(1) Pursuant to Rule 406 of Regulation  S-T, the  XBRL related  information  in Exhibit 101 to this

Annual Report on Form 10-K shall be  deemed to be not filed  for  purposes of Section  18 of the
Exchange Act, or otherwise subject to  the liability of that section, and  shall not be deemed part of
a registration statement, prospectus or  other document filed under the Securities Act or the
Exchange Act, except as shall be expressly set  forth by specific  reference in such filing.

85

Board of Directors

Corporate Headquarters

Maurice J. Gallagher, Jr.
Chairman of the Board,
Chief Executive Officer

Montie R. Brewer
Director

Gary Ellmer
Director

Timothy P. Flynn
Director

Linda A. Marvin
Director

Charles W. Pollard
Director

John Redmond
Director

Executive Officers

Maurice J. Gallagher, Jr.
Chairman of the Board,
Chief Executive Officer

Andrew C. Levy
President

D. Scott Sheldon
Chief Financial Officer,
Senior Vice President
Principal Accounting Officer

Scott Allard
Senior Vice President
Chief Information Officer

Kris Bauer
Senior Vice President,
Operations

Jude Bricker
Senior Vice President,
Planning

8360 S. Durango Drive
Las Vegas, NV 89113
702.851.7300
www.allegiant.com

Form 10-K

Additional copies of the Company’s Annual 
Report on Form 10-K, filed with the Securities 
and Exchange Commission are available to 
stockholders without charge upon request in 
writing to:

Allegiant Travel Company
Investor Relations
8360 S. Durango Drive
Las Vegas, NV 89113

Independent Registered
Public Accounting Firm

Ernst & Young LLP
Las Vegas, NV

Transfer Agent

American Stock Transfer & Trust Company
59 Maiden Lane
Plaza Level
New York, NY 10038
212.936.5100
www.amstock.com

Legal Counsel

Ellis Funk, P.C.
3490 Piedmont Road, Suite 400
Atlanta, GA 30305