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Allegiant Travel Company
Annual Report 2014

ALGT · NASDAQ Industrials
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Ticker ALGT
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Industry Airlines, Airports & Air Services
Employees 6057
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FY2014 Annual Report · Allegiant Travel Company
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2014 Annual Report

May 2015

Dear  Allegiant Shareholder:

2014 was another profitable year for  your company. Revenues surpassed  $1 billion  for the  first
time. We saw a year of unprecedented  growth in  the Allegiant network, with 25  new routes and service
to five new cities. Excluding a one-time  non-cash impairment  charge to the  Company’s fleet of  six
Boeing 757 aircraft of $43 million, the full year operating margin increased for  the fourth  year in a
row,  to 17.6 percent this year from 11 percent in  2011. We also just recorded our 49th consecutive
profitable quarter in Q1 2015, our 12th year in a row.

Events and Trends

We  accomplished these improved results in  2014 in spite of  a  shortage of pilots.  This anomaly
drove increased expenses for the year as  it impacted our operation and the quality  of life for our  crews.
I’m happy to say we have caught up  with our staffing and training and have  put these shortages  behind
us. Our costs, as a result, are expected  to  decline in  the coming months.

The most impactful financial change for  the company in  the past year has been the reduction  in

the cost of oil which began mid-2014  and  dropped significantly during Q4 2014. It appears this
reduction in price (by as much as 50  percent)  may be structural and sustainable  in the coming  years
given the production increases from the U.S. If  so, this is  a  powerful benefit to consumers, our
customers and our company.

We  have had excellent growth in our  east  coast network this past year.  For the first time in our

history, our 1st quarter 2015 service levels had more capacity in our east coast operations than our
western half of the U.S.—52.5 percent  this first quarter of 2015 versus 47.1 percent a year ago.  The
west has had a more difficult revenue environment. In particular,  the  Canadian dollar’s decline has
impacted our northern border markets  while the competitive actions  in the  northwest portion of the
U.S. has pressured fares throughout our west and  mountain-west service area.

World economies have been flat to down recently and there  are  some who suspect a  partial cause

for the malaise might be that the world economy  has produced too much of a  number of things such as
commodities—oil, cotton, iron ore, excesses of capital  and labor. These excesses have put pressure on
prices in many areas. These excesses  are  the result of tremendous growth in many areas of the world
economy. Global wealth, according to  Credit Suisse estimates,  has increased from $117  trillion in 2000
to over $263 trillion today. Today the  world is awash  in capital, in  savings, thereby pressuring world
interest rates. Due to these excesses, the  cost  of  funds has declined to levels  historically not seen.

We  are benefiting from these exceptionally low rates,  recently completing an  aircraft financing
transaction at under 2 percent, based on  current  LIBOR  rates. Longer  term,  this  bodes well for  us  and
the airline industry given the capital intensive nature of  aircraft—there is a great deal of financial
capacity  at very attractive rates.

Well Positioned Both Short and Long Term

We  are moderately bullish about the U.S. economy in the coming  months—that it  will maintain its

current levels which is good for our business.

Long term, we believe we are exceptionally  well positioned. While many industries, particularly

technology, are burdened by obsolescence  and changing consumer interests,  travel  is a much more
stable product, particularly leisure travel.  Business travel can be co-opted by new  technology that can
eliminate trips that used to require face-to-face meetings. Leisure travel, however,  appears to be limited
only by price, namely the consumer’s  feeling they  can afford the  trip. Our low costs allow us to
economically offer the lowest prices in  the industry. This low cost  benefit coupled with our route
structure from 2nd and 3rd tier cities to our leisure destinations provides  us a substantial modicum of
protection from direct competition. Long  term,  we see this opportunity increasing as the industry
continues its consolidation to larger markets, leaving smaller markets with higher fares and  less  service.

Lastly, our low utilization provides a level of  flexibility to operate  when  it makes sense, when  we can
make money. No other carrier in the  world has these specific elements in its makeup. We  like being
different!

Expansion and Evolution

Like 2013, 2014 marked an eventful  year  filled with  growth and change. We increased the number

of scheduled service ASMs in our network by 10  percent year  over year. In November  2014 we
announced a substantial first quarter 2015  expansion  of  our  network—18  new routes and  service  to  six
new cities.

We  also evolved our Allegiant brand and  profile this past year.  We expanded  our network into a
number of medium-sized cities—Cincinnati,  Memphis, Indianapolis and Pittsburgh among others. We
have also opened additional destination  markets including New Orleans and  Jacksonville, Florida.

We  see many opportunities in the coming years to further expand our Allegiant model of low-cost,

nonstop options for leisure travelers. We  continue to have  minimal competition in  our markets—in
85 percent of our markets we are the only provider of non-stop  air  service.  Our limited service
patterns, sized to fit the specifics of the market(s) we  are serving, has  proven to be a  sustainable,
repeatable business plan.

Cost Structure

We  are committed to maintaining our low  costs. It is  a strategic asset. Having said that, 2014 was a

challenging year on the cost side. The  shortage of pilots increased our costs both in the  need  to
purchase outside services for many flights as well  as increased pilot training  costs. Other cost  pressures
came from the departure of Andrew  Levy (Allegiant  President and COO) and  a non-cash  impairment
charge  to our Boeing 757 aircraft fleet. These three items cost the  company approximately  $76 million
in one-time expenses and increased our  CASM by 6 percent  and  our CASM ex fuel by 18  percent on  a
full year basis. I’m happy to report we are at  a full complement of crew members as I write this  letter.
As a result we expect a more normalized  cost  structure in  our non-fuel expense categories this year.

We  will continue to pursue a cost structure that  will allow  us to maintain our  margins while
expanding our network. Our customers  have demonstrated time and  again they value  the basic service
of air travel—to fly from their hometowns  to  their  destinations for  the lowest fare.

Aircraft and Fuel

We  ended 2014 with four A319 and seven A320  Airbus  aircraft or approximately  16 percent of our

total fleet. In-service the A320 series  aircraft accounted  for  20 percent of total ASMs in 2014,  as
compared to 5 percent in 2013.

For 2015 and beyond, we have purchased  or have the rights to purchase 38 additional Airbus
aircraft—26 A319 aircraft with 156 seats and 12 A320  aircraft  with 177  seats. These  deliveries are
scheduled through 2018. We continue to look for additional  Airbus  aircraft  in the used market. During
this  period we will begin to retire certain  numbers of MD80 aircraft  and perhaps some of our 757 fleet
as well.

We  have been and will continue to be opportunistic  buyers of additional Airbus aircraft. Our
strong balance sheet/cash position gives us the ability to move  quickly  and  negotiate attractive deals.

Our fuel burn efficiency has increased substantially in  the past five years. The addition of 16
additional seats in our MD80 fleet and the increased flying with  the Airbus have been  the main  drivers.
We  have seen the  2010 average of 59  ASMs per gallon increase 19 percent to 70 ASMs this past year.
During  the next few years we expect this  total to increase to  just short of  77 ASMs per gallon as  we
continue to grow with our Airbus aircraft.

These productivity increases have been enhanced by the rapid descent  in the price  of oil. This
reduction has been driven by market  forces—supply and demand compared  to  the volatile  swing driven

by world economic events in 2008 and 2009. While it is too early to forecast the  long term  price of
oil—we believe these market driven changes  should have  greater sustainability.

Capital Management—Balance Sheet

As  a  result  of  our  strong  financial  results  and  positive  outlook,  our  Board  of  Directors  in  the  first

quarter  of  2015,  approved  a  recurring  $0.25  per  share  dividend  to  begin  to  be  paid  in  2015  as  a
supplement to our ongoing stock repurchase  program.  In 2014 we returned over $180 million to
shareholders  through  approximately  $41  million  in  cash  dividends  and  $139  million  in  share
repurchases. This represented about 16  percent of total revenue in  2014, up from  8 percent in  2013 and
approximately 5 percent in 2012. We  also  finished the  year with $417 million in  cash, nearly an
8 percent increase over last year.

During  the past summer, we completed  a 5 year, 5.5  percent, $300 million unsecured high  yield

transaction.  Concurrently  we  paid  off  $125  million—5.75  percent  interest  of  secured  debt.  This
combination freed up a great deal of  security for the company while lowering  our cost of funds. Many
airlines, given their improving balance sheets, are  using this unsecured  market.  At the  extreme, Ryan
Air of Dublin, Ireland, completed a seven year, 850  million  Euro  unsecured financing at  1.875 percent.

During  2014 we purchased approximately $325 million of used A319 and A320 aircraft  for future
deliveries. Of that  total, we forward purchased 12 A319 aircraft for approximately $236 million. These
aircraft are currently on lease to a European carrier and will be delivered beginning in 2018.  We
assumed $142 million of debt and paid $96  million  to  complete  the transaction. We will receive  rent
payments  of  approximately  $2.7  million  per  month  less  the  $1.9 million  per  month  debt  payment  until
the aircraft are delivered. These loan payments will amortize the loan value  to  a nominal sum by
mid-2018. The ability to complete a transaction such as  this demonstrates  the strength of our balance
sheet and is a strategic asset for us.

Going forward, the company will continue to manage its cash in the best  interests of the business,

the team members and the stock holders.

Automation

Our efforts to become a more efficient airline  extend to our ongoing work  on the automation front

as well. 94 percent of our revenues come  through our Allegiant.com website. The ability  to  internally
manage our reservation platform and other  operational tools is critical to our  success. In the coming
years, we will continue to work on improving the user  interface  on  our site, adjusting  pricing tools,
introducing a loyalty program, and enhancing  the overall booking  experience,  both  for users and  our
operational personnel.

Beginning in January last year, we introduced  a third  party system to manage the  scheduling,
legality tracking and payroll for our crews. We changed systems  because of the  need to track  the new
pilot flight and duty rules mandated  by the FAA effective January 4th, 2014. It has been a difficult
transition. Early on we took over the component that awards crew members their scheduled  lines of
flying every month. By the back half  of the year we determined we had  to  develop  in-house capability
to replace additional modules, particularly  the interface where crew members enter their  preferences
and the payroll system. This has been  an unexpected, but  very necessary requirement for  our
automation team. Properly scheduling  and  paying  our pilots and flight attendants is a critical task for
the company, one we take very seriously.

Labor Issues

This past  year we have had difficulties with  the International  Brotherhood  of Teamsters  (the IBT),
the bargaining agent for our pilots. The  past  month, they have been attempting  to  strike as  a result of
a technical issue involving what they believe  is the company’s violation of  the Status Quo of an  existing
agreement. This Status Quo position  is  based on  a finding of a Federal District Court this past summer.

As of the date of this writing, the Company has obtained a Temporary Restraining Order from the
same court enjoining the IBT from its threatened strike.

We  will reach an agreement, a good agreement for both our  pilots and the Company, hopefully

sooner rather than later. Our pilots are an integral  component  of our  success. This past year has  been
a difficult time for them given our pilot  shortage—we  affected  their  schedules inappropriately.
Unfortunately, once behind in training pilots, it  is difficult to catch  up, but  we have. We are committed
to quality schedules for our crews which first and foremost starts with sufficient staffing. We are
committed to negotiate in good faith  to  reach  an agreement with our  pilots.

Our Culture, Our Principles

Lastly, but certainly not least, we commend all of our team members. Since our  humble  beginnings
with one aircraft operating between Fresno  and  Las Vegas, they  have been critical  to  our  success. Their
focus on safety and reliability, as well  as providing  a fun  travel  experience for  our  leisure customers,
continues to be one of the keys to our  success.

We  have a seasoned model. Our culture has been honed on the principles summarized earlier.  We
are focused on offering our customers  a  value proposition that exceeds their expectations. We are also
focused on creating a positive, interesting  and  provocative environment  for our team members—one
that is stimulating, where they can grow  and  prosper in their careers  with the company.  And  financially,
we are focused first on profits, and then  growth, and the best financial  returns for our shareholders.

These principles continue to serve us  well.

2MAY201209313488

Maurice J. Gallagher, Jr.

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

(Mark One)

FORM 10-K

(cid:1) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)  OF THE  SECURITIES  EXCHANGE

ACT OF 1934

(cid:2)

For the  fiscal year ended December 31, 2014
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the  transition  period  from 

 to 

Commission File Number 001-33166

1MAY201509492260

Allegiant Travel Company

(Exact Name of Registrant as Specified in Its Charter)

Nevada
(State or Other Jurisdiction of
Incorporation or Organization)

1201 North Town Center Drive
Las Vegas, Nevada
(Address of Principal Executive Offices)

20-4745737
(IRS Employer Identification No.)

89144
(Zip Code)

Registrant’s Telephone Number, Including Area Code: (702) 851-7300

(Former name, former address and former fiscal year if changed since last report)

Indicate  by  check  mark  if  the  registrant  is  a  well-known  seasoned  issuer,  as  defined  in  Rule  405  of  the  Securities

Act. Yes  (cid:1) No  (cid:2)

Indicate  by  check  mark  if  the  registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or  Section  15(d)  of  the

Act.  Yes (cid:2) No  (cid:1)

Indicate  by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file
such  reports),  and  (2)  has been subject  to  such  filing requirements for the past 90 days. Yes (cid:1) No (cid:2)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes (cid:1) No (cid:2)
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is
not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in  Part III of  this  Form  10-K or any amendment to this Form 10-K. (cid:2)

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  or  a
smaller  reporting  company.  See  definitions  of  ‘‘large  accelerated  filer,’’  ‘‘accelerated  filer,’’  and  ‘‘smaller  reporting  company’’  in
Rule  12b-2 of the Exchange Act. (Check  one):
Large  accelerated  filer (cid:1)

Smaller reporting company  (cid:2)

Accelerated filer (cid:2)

Non-accelerated filer  (cid:2)
(Do  not check if  a
smaller reporting company)

Indicate  by  check  mark  whether  the  registrant  is  a  shell  company  (as  defined  in  Rule  12b-2  of  the  Exchange

Act). Yes  (cid:2) No  (cid:1)

The aggregate market value of common equity held by non-affiliates of the registrant as of June 30, 2014, was approximately
$1,600,000,000 computed by reference to the closing price at which the common stock was sold on the Nasdaq Global Select Market
on that date. This figure has been calculated by excluding shares owned beneficially by directors and executive officers as a group
from  total  outstanding shares solely for  the purpose  of this response.

The  number  of  shares  of  the  registrant’s  common  stock  outstanding  as  of  the  close  of  business  on  February  2,  2015  was

17,411,534.

Portions of the Proxy Statement to be used in connection with the solicitation of proxies to be voted at the registrant’s annual
meeting  to  be  held  on  June  18,  2015,  and  to  be  filed  with  the  Commission  subsequent  to  the  date  hereof,  are  incorporated  by
reference into Part  III of this Report on  Form  10-K.

DOCUMENTS INCORPORATED BY REFERENCE

EXHIBIT INDEX IS LOCATED ON PAGE 85.

Allegiant Travel Company

Annual Report on Form 10-K
For the Year Ended December 31, 2014

INDEX

PART I
ITEM  1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  3.
Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  4.

PART II
ITEM  5.

ITEM  6.
ITEM  7.

Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial  Condition and Results  of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  7A. Quantitative and Qualitative  Disclosures about Market  Risk . . . . . . . . . . . . . . . . . . .
Financial Statements and  Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  8.
Changes in and Disagreements with  Accountants on  Accounting and Financial
ITEM  9.

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III
ITEM  10. Directors, Executive Officers, and Corporate Governance . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ITEM  11.
Security Ownership of Certain Beneficial Owners  and Management  and Related
ITEM  12.

ITEM  13.
ITEM  14.

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and  Related Transactions, and Director Independence . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV
ITEM  15.
Exhibits and Financial Statement  Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1
12
19
20
21
22

23
26

28
45
46

81
81
82

83
83

83
83
83

84
88

i

Item 1. Business

Overview

PART I

We  are a leisure travel company focused on providing  travel  services and products  to  residents  of
under-served cities in the United States. We were  founded in 1997  and, in conjunction with our initial
public offering in 2006, we incorporated  in  the state of Nevada. Our unique business model provides
diversified revenue streams from various travel service and product  offerings  which distinguish us from
other travel companies. We operate a  low-cost passenger airline marketed to leisure travelers in under-
served cities, allowing us to sell air transportation both on a stand-alone basis and bundled  with the
sale of air-related and third party services  and products. In addition, we provide  air  transportation
under fixed fee flying arrangements.  Our  developed  route  network, pricing philosophy, advertising, and
product  offerings built around sending customers to premier  leisure destinations,  are all intended to
appeal to leisure travelers and make it  attractive for them  to purchase travel services and products
from us.

A brief description of the travel services and products we provide to our  customers:

Scheduled service air transportation. We provide scheduled air transportation on limited-frequency

nonstop flights predominantly between  under-served cities and popular  leisure destinations. As  of
February 2, 2015, our operating fleet consisted of 53 MD-80 aircraft, 11 A320 series aircraft, and  six
Boeing 757-200 aircraft providing service  on 229  routes to 94 cities. Based  on recent announcements,
we expect service will expand to 271 routes and  105 cities by August  2015.

Air-related ancillary products and services. We provide unbundled air-related services and products

in conjunction with air transportation for  an additional cost to customers. These optional air-related
services and products include baggage  fees, advance seat assignments, our own travel protection
product,  change fees, use of our call  center for  purchases, priority boarding, food and beverage
purchases on board, and other air-related services.

Third party ancillary products and services. We offer third party travel products such  as hotel
rooms, ground transportation (rental cars and hotel  shuttle products) and attractions (show tickets) for
sale to our passengers.

Fixed fee contract air transportation. We provide air transportation through fixed fee agreements

and charter service on a year-round and  ad-hoc basis.

Other revenue. Consists principally of lease payments on aircraft  or engines that we own and are

being leased to third parties. We may  choose to temporarily act as a lessor when we have
opportunistically acquired aircraft or  engines  while  on  lease to a third party. Upon the  expiry of the
lease, we would expect to operate the assets ourselves.

Our principal executive offices are located  at 1201 N.  Town  Center Drive, Las Vegas,

Nevada 89144. Our telephone number  is  (702)  851-7300. Our website  address is
http://www.allegiant.com. We have not  incorporated by reference into this annual report the
information on our website and investors should  not consider it to be a part of this document. Our
website address is included in this document for  reference only. Our annual report, quarterly reports,
current reports and amendments to those  reports are made available free of  charge through  the
investor relations section on our website  as soon as  reasonably practicable after electronically filed with
or furnished to the Securities and Exchange  Commission  (‘‘SEC’’).

1

Unique Business Model

We  have developed a unique business  model that  focuses on leisure  travelers in small and medium

sized cities. The business model has evolved as our experienced management team has looked
differently at the traditional way business  has been conducted in  the airline and travel industries. Our
focus on the leisure customer allows  us to eliminate the  costly complexities burdening  others in our
industry in their goal to be all things to all  customers, particularly  most  other  airlines which target  the
business customer.

Traditional Airline Approach

Allegiant  Approach

(cid:127) Focus on business travelers
(cid:127) Provide high frequency service from big  cities

(cid:127) Focus on leisure travelers
(cid:127) Provide low frequency service from small  and

(cid:127) Use smaller aircraft to provide connecting
service from smaller markets through hubs

medium-sized cities

(cid:127) Use larger jet aircraft to provide  nonstop

service  from under-served cities direct  to  leisure
destinations

(cid:127) Sell through various intermediaries
(cid:127) Offer flight connections
(cid:127) Use code-share arrangements to increase

(cid:127) Sell only directly  to  travelers
(cid:127) No connecting flights  offered
(cid:127) Do not use code-share arrangements

passenger traffic

We  have established a route network with a national footprint,  providing service on 229 routes
between 81 under-served cities and 13  leisure destinations, and serving 40  states as  of February 2, 2015.
In most of these cities, we provide service  to more than one of  our leisure destinations. We currently
provide service to the popular leisure destinations of Las Vegas,  Nevada; Orlando,  Florida;  Phoenix,
Arizona; Tampa/St. Petersburg, Florida;  Los Angeles, California; Ft. Lauderdale, Florida; Punta Gorda,
Florida; the San Francisco Bay Area, California;  Honolulu, Hawaii; Palm Springs, California;  and West
Palm Beach, Florida. We provide service on a  seasonal  basis to San Diego,  California, and Myrtle
Beach, South Carolina, and have recently  commenced service to New Orleans,  Louisiana and
Jacksonville, Florida in February 2015.

The geographic diversity of our route network  protects us from regional variations in the  economy
and helps to insulate us from competitive  actions, as it  would be difficult for a competitor to materially
impact our business by targeting one  city or region. Our widespread  route network  also contributes to
the continued growth of our customer base.

In developing a unique business model,  our ancillary offerings including the sale of third party

products and services, have been a significant source of our total  operating revenue  growth. We  have
increased ancillary revenue per passenger  from  $5.87 in 2004  to  $45.93 in 2014. We own and manage
our  own air reservation system, giving us the  ability to modify our system  to  enhance product offerings
based on specific needs, without being  dependent on non-customized product upgrades from  outside
suppliers. We believe the control of our automation systems has  allowed us to be innovators in  the
industry by providing our customers with a variety of different travel services and  products.

We  believe the following strengths from  our unique  business model allow us to maintain a

competitive advantage in the markets we serve:

Leisure customers in under-served cities

We  believe small and medium sized cities represent  a large, under-served, market, especially for
leisure  travel. Prior to the initiation of  our service, leisure travelers  from  these  city markets had limited
desirable options to reach leisure destinations because  existing carriers are  generally focused on
connecting business customers through  their hub-and-spoke networks. We  have more recently begun to

2

serve medium sized cities, to which major  carriers  have reduced  service, creating a void for  us to fill
with limited or no direct nonstop competition.

These factors provide us with significant growth opportunities in both small and  medium-sized city
markets. We believe our nonstop service,  along with  our  low prices and leisure  company relationships,
make it attractive for leisure travelers  to  purchase  our travel services and products.  The size of  these
markets, and our focus on the leisure  customer, allow us to adequately serve  our markets with less
frequency and to vary our air transportation capacity to match seasonal and day of the week demand
patterns.

By  focusing on under-served cities, we believe we avoid  the intense competition in high traffic
domestic air corridors. In most of our  typical small and medium-sized city markets, travelers previously
faced high airfares and cumbersome connections or long drives to major  airports in order  to  reach our
leisure  destinations. Based on published  data from the  U.S.  Department of Transportation (‘‘DOT’’),
we believe the initiation of our service  stimulates demand because there is typically a  substantial
increase in traffic subsequent to new  service beginning. Our market strategy is neither  hostile to legacy
carriers, whose historical focus has been  connecting small cities  to  business  markets  with regional  jets,
nor to traditional low cost carriers (‘‘LCCs’’) generally focused  on larger markets.

Capacity management

The aggressive management of our seat  capacity  includes increased utilization of our aircraft
during periods of high leisure demand  and  decreased  utilization in low leisure demand  periods. During
2014, our system average block hours per aircraft per day  was just 5.4. During our peak demand period
in March, we averaged 6.9 system block hours per aircraft  per  day  while in  September, our lowest
month for demand, we averaged 3.8 system block hours per aircraft per day. Our management of seat
capacity  also includes changes in weekly  frequency  of  certain markets based  on identified peak and
off-peak travel demand throughout the year. For example, the  leisure destination of  Palm  Springs,  CA,
is more desirable for our customers from Bellingham, WA during winter months. Therefore, we
seasonally adjust the frequency of our  Bellingham-Palm Springs route from two flights per week in the
summer, to six or more flights per week  in  the winter. Unlike other carriers  which provide a  fairly
consistent number of flights every day  of the week, we  concentrate  our flights on high demand leisure
travel days and fly only a very small portion of our schedule on  low demand days  such as Tuesdays  and
Wednesdays.

Our strong ancillary revenue production, coupled with  the ability to spread  costs over a  larger
number of passengers, has allowed us  to  operate  profitably throughout periods of high  fuel  prices and
economic recession. We price our fares and actively manage our capacity to target  a 90 percent load
factor. In addition, low aircraft ownership  costs  facilitate our ability to adjust service levels  quickly, and
maintain profitability during difficult  economic times.

Low  cost structure

We  believe a low cost structure is essential  to  competitive  success in  the airline industry. Our
operating expense per available seat mile or operating CASM was 10.95¢  and 10.33¢ in 2014  and 2013,
respectively. Excluding the cost of fuel,  our operating  CASM was 6.61¢ for 2014 and 5.60¢  for 2013.
Our 2014 CASM was adversely affected  by a  one-time  impairment charge to our  Boeing  757 fleet and
other non-recurring charges which are  discussed  in ‘‘Management’s Discussion and Analysis of
Financial Condition and Results of Operations’’ in  Item 7. We  continue to focus on maintaining low
operating costs through the following tactics and strategies:

Cost-driven schedule. We design our flight schedule to concentrate our aircraft  each night at our
crew bases which allows us to better utilize  personnel, airport facilities, aircraft,  spare  parts  inventory,
and other assets. We believe leisure travelers are  generally less  concerned  about departure  and arrival

3

times than business travelers so we are  able to schedule flights  at times that enable us to reduce  costs
while remaining desirable for our leisure  customers.

Low  aircraft ownership costs. We believe we properly balance low aircraft ownership costs and

operating costs to minimize our total  costs. As  of  February 2,  2015, our  operating fleet consists of
53 MD-80 series aircraft, 11 Airbus A320 series  aircraft, and six Boeing 757-200 aircraft.  Our fleet has
been substantially less expensive to acquire than newer narrow body  aircraft.

We  continue to see the used Airbus A320 series aircraft market to be similar to the  market we
experienced when we began adding MD-80 aircraft to our fleet in 2001. We  believe the current market
conditions for used Airbus A320 series  aircraft have been driven by  high production rates of new classic
engine option (‘‘CEO’’) aircraft, and  refleeting strategies for new engine option  (‘‘NEO’’) narrow body
aircraft by both air carriers and aircraft  lessors. The  addition of these used  Airbus  A320 series aircraft
has allowed us to maintain low aircraft ownership costs consistent  with our business model.

Simple product. We believe offering a simple product is critical to achieving low operating costs.
As such, we sell only nonstop flights; we do not code-share or interline with  other  carriers; we have a
single class cabin; we do not provide  any  free catered items—everything on  board is for  sale;  we do not
overbook our flights; we do not provide  cargo  or mail services; and we  do not offer  other  perks such as
airport lounges.

Low  distribution costs. Our nontraditional marketing approach results in very low distribution
costs. We do not sell our product through outside  sales channels to avoid the fees charged  by  travel
web sites (such as Expedia, Orbitz or  Travelocity) and traditional global  distribution systems  (‘‘GDS’’)
(such as Sabre or Worldspan). Our customers can only purchase travel  at our airport  ticket counters, or
for a fee, on our website or through our telephone  reservation  center. The  purchase  of travel through
our  website is the least expensive form  of distribution for us and  accounted for 93.8 percent  of  our
scheduled service revenue during 2014.  We believe our  percentage of website sales is  among  the highest
in the U.S. airline industry.

Small and medium-sized city market airports. Our business model focuses on residents  of small  and

medium-sized cities in the United States.  Typically  the airports in these cities have lower operating
costs than airports in larger cities. These  lower costs  are driven by less expensive passenger facilities,
landing, and ground service charges. In addition to inexpensive airport costs,  many of our airports
provide marketing support which results in lower marketing costs.

Ancillary product offerings

We  believe most leisure travelers are  concerned primarily with  purchasing air travel for the least

expensive price. As such, we have unbundled the  air  transportation product by charging fees for
services many U.S. airlines historically bundled in their product  offering.  We  offer a  simple base
product  at an attractive low fare, which  enables us to stimulate  demand and  generate incremental
revenue as customers pay additional amounts for conveniences  they value. For  example, we do  not
offer complimentary advance seat assignments; however, customers  who value this product  can
purchase advance  seat assignments for a small  incremental cost. In addition, snacks and beverages are
sold individually on the aircraft, allowing  passengers to purchase only items  they value.

Our third party product offerings give our  customers the  opportunity  to  purchase hotel rooms,
rental cars, airport shuttle service, show tickets, and other attractions.  Our  third party  offerings  are
available to customers based on our  agreements with various travel and leisure  companies. For
example, we have direct contracts with more than 540 hotel  and casino  resort properties throughout the
country, which allow us to provide hotel  rooms in  packages sold to our customers. In  addition,  we have
an exclusive agreement with Enterprise Holdings  Inc. for the sale of rental cars packaged with air
travel. Pricing of most third party products is  based on  a net-pricing model. The pricing of each

4

product  and our margin can be adjusted  based on customer demand because our customers purchase
travel through our booking engine without any intermediaries.

Strong financial position

As of December 31, 2014, we had $416.8  million  of  unrestricted cash,  cash equivalents and

investment securities, and total debt  of $593.1  million.  In the  second quarter of 2014, we completed  an
offering of $300.0 million aggregate principal amount of a new series of unsecured notes due in 2019.
We  also prepaid our $125.0 million senior  secured term loan facility  (‘‘Term Loan’’), scheduled to
mature in 2017. Our ability to generate  operating  cash flows  with our  capital structure has allowed us
to grow profitably with generation of  net  income  in 12 consecutive years. We believe  we have more
than adequate resources to invest in  the  growth of our fleet, information technology, infrastructure,  and
development, while meeting short-term  obligations.

Routes and schedules

Our current scheduled air service (including  seasonal  service) predominantly consists of limited

frequency, nonstop flights into Las Vegas, Orlando, Phoenix and  other Florida,  and California
destinations from under-served cities  across the continental  United States. Our  scheduled service route
network as of February 2, 2015 is summarized below:

Routes to Orlando . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Las Vegas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Phoenix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Tampa Bay/St. Petersburg . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Punta Gorda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Routes to Los Angeles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other routes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

50
44
34
35
22
19
25

Total routes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

229

Marketing and Distribution

Our website is our primary distribution method, and we  also sell  through our call  center and at

our  airport ticket counters. This distribution mix creates significant cost  savings and enables us  to
continue to build loyalty with our customers  through increased interaction  with them. We  are also able
to utilize customer email addresses in our database, which  provides multiple  cost effective opportunities
to market products and services, including at the time of travel purchase, between purchase and travel,
and after travel is complete. In addition, we market products and services  to  our  customers during  the
flight. We believe the breadth of options we offer allows us to provide a ‘‘one-stop’’ shopping  solution
to enhance our customer’s travel experience.

Our low cost distribution strategy results in reduced expenses by avoiding the  fees  associated with

the use of GDS distribution points. This  distribution strategy  also permits us to closely manage ancillary
product  offerings and pricing while developing and maintaining a direct  relationship with our
customers. We believe this continuous communication will result in substantial benefits over  time. With
our  own automation system, we have  the ability to continually  change ancillary product offerings and
pricing points, which allows us to find  the optimal  pricing levels for our various offerings. We believe
this  would be difficult and impractical  to  achieve through the  use of the  global distribution systems.

Competition

The airline industry is highly competitive.  Passenger demand and fare levels  have historically been

influenced by, among other things, the general state of the economy, international events, fuel prices,

5

industry capacity, and pricing actions  taken by other airlines. The principal competitive factors  in the
airline industry are price, schedule, customer service, routes served, types  of aircraft, safety  record and
reputation, code-sharing relationships,  and frequent  flyer programs.

Our competitors include legacy airlines, LCCs, regional airlines, and  new  entrant  airlines. Many of

these airlines are larger, have significantly greater financial resources and serve  more routes than we
do. In a  limited number of cases, following our entry into some markets, competitors have chosen  to
add service, reduce their fares, or both. In a few cases,  other  airlines  have entered after we have
developed a market.

We  believe our under-served city strategy has reduced the intensity  of competition we might

otherwise face. As of February 2, 2015, we are  the only  domestic  scheduled carrier operating out of the
Orlando Sanford International Airport,  St.  Petersburg-Clearwater International  Airport, Phoenix-Mesa
Gateway Airport, and Punta Gorda Airport. Although no  other  domestic  scheduled carriers operate in
these airports, most U.S. airlines serve the nearby major  airports  serving Orlando, Phoenix, Tampa and
Ft.  Myers. In addition, most U.S. airlines serve Las Vegas, Los Angeles, Ft. Lauderdale, the San
Francisco Bay area, San Diego, and Honolulu.  As a result, there  is potential for  increased  competition
on these routes.

As of February 2, 2015, we face mainline competition  on only 24 of our 229 routes. The recent
addition of service to a number of new cities  on the East Coast increased  the amount of routes on
which  we face direct competition. We  compete with  Southwest Airlines on 11 routes: five routes into
Las Vegas, one route between the San Francisco Bay area  and Phoenix,  two routes into Orlando,  two
routes into Tampa, and one route into Ft.  Myers. We  compete with  Frontier Airlines on  six routes:
three routes into Orlando, and one route into Las  Vegas, Phoenix, and Ft. Lauderdale. We  compete
with Delta Airlines on seven routes:  one route into Las Vegas, Phoenix,  Orlando, Tampa, Ft. Myers,
Ft.  Lauderdale, and Honolulu.

We  also face competition with American  Airlines, Hawaiian  Airlines,  and United Airlines on our
Hawaii routes. We also compete with US  Airways on  one  route between  Phoenix  and the  San Francisco
Bay area, with Alaska Air between Las Vegas and Bellingham, and  with Spirit Airlines between
Plattsburgh and Ft. Lauderdale. In addition,  we compete with smaller regional jet  aircraft on several
routes, including Eugene-Los Angeles  (American Airlines), Medford-Los Angeles (United  Airlines),
and Northwest Arkansas-Los Angeles  (American Airlines).  We  will also experience additional
competition on recently announced routes.

Indirectly, we compete with Southwest,  American, Delta, and other carriers that provide nonstop

service to our leisure destinations from  airports near our markets. For  example,  we fly  from
Bellingham, Washington, which is a two-hour  drive from Seattle-Tacoma International Airport, where
travelers can access nonstop service to  Las  Vegas, Los Angeles,  Phoenix, San Diego,  Palm Springs, and
San Francisco on various other carriers. We also face  indirect competition  from legacy carriers  offering
hub-and-spoke connections to our markets. For  example,  travelers can travel to Las  Vegas from  Peoria
on United, American or Delta, although all  of  these  legacy carriers currently utilize  regional aircraft to
access their hubs and mainline jets to  access Las Vegas.  Several  airlines  also offer competitive one-stop
service from the medium-sized cities  we  have begun to serve. Legacy carriers offering hub-and-spoke
service with connecting flights tend to  charge  substantially  higher fares  and have a  much  longer elapsed
time of travel.

We  also face indirect competition from  automobile  travel in our short-haul markets, primarily in

our  Florida leisure destinations. We believe  our  low cost pricing model and the convenience  of  air
transportation help us compete favorably  against  automobile travel.

6

In our fixed fee operations, we compete with other scheduled airlines in addition to independent

passenger charter airlines. We also compete with  aircraft owned or controlled by large  tour companies.
The basis of competition in the fixed fee  market  is cost, equipment capabilities, service, and  reputation.

Aircraft Fuel

Fuel is our largest operating expense. The cost of fuel  is volatile, as it is subject to many economic

and geopolitical factors we can neither control nor  predict. Significant increases  in fuel costs could
materially affect our operating results  and  profitability. We do  not  currently  use financial derivative
products to hedge our exposure to jet fuel price volatility.

In an effort to reduce our fuel costs,  we have a wholly-owned subsidiary which entered  into  a

limited liability company operating agreement with an affiliate of Orlando Sanford International
Airport to engage in contract fueling  transactions  for the  provision of aviation fuel to airline users at
that airport. In addition, we have invested in  fuel  storage  units and  fuel transportation facilities
involved in the fuel distribution process. By reason of these activities, we could potentially incur
material liabilities, including possible  environmental liabilities, to which  we would  not  otherwise be
subject.

Employees

As of December 31, 2014, we employed 2,411 full-time equivalent employees, which consisted of

2,245 full-time and 319 part-time employees.  Full-time equivalent employees  consisted of 516  pilots,
697 flight attendants, 146 airport operations personnel, 232  mechanics,  120 reservation agents, 53  flight
dispatchers, and 647 management and other personnel.

Salaries  and benefits expense represented approximately 20 percent  of  total operating  expenses
during 2014, 19 percent and 17 percent  during 2013  and  2012,  respectively.  We have three  employee
groups which elected union representation,  consisting of approximately 53  percent of our total
employees. We are in various stages of  negotiations for collective bargaining agreements  with the labor
organizations representing these employee  groups.

Our relations with these labor organizations are governed by the  Railway Labor Act (RLA).  Under

this  act, if direct negotiations do not  result in  an agreement, either  party  may request the  National
Mediation Board (NMB) to appoint a federal mediator. If no agreement is reached  in these mediated
discussions, the NMB may offer binding arbitration  to  the parties. If either party rejects binding
arbitration, a ‘‘cooling off’’ period begins.  At the end  of this ‘‘cooling-off’’ period, the parties may
engage in self-help, which among other events,  could result in a strike from  employees or  for us to hire
new employees to replace any striking workers.  The  table below identifies  the status of these initial
collective bargaining agreements:

Employee  Group

Representative

Status of Agreement

Pilots . . . . . . . . . . . . . .

International Brotherhood of
Teamsters, Airline Division

Flight Attendants . . . . . Transport Workers Union

Flight Dispatchers . . . . .

International Brotherhood of
Teamsters, Airline Division

Elected representation in August 2012.
In mediation phase of the negotiation
process.
Elected representation  in December
2010. In mediation phase of the
negotiation process.
Elected representation in December
2012.  In negotiation  stage of process.

If we  are unable to reach a labor agreement with these employee groups, they may seek to

institute work interruptions or stoppages. We have not previously experienced any work interruptions or
stoppages from our non-unionized or  unionized  employee groups.

7

In January 2015, the International Brotherhood of Teamsters (IBT) asked the NMB  to  make  a

proffer of arbitration with respect to the pilot negotiations.  In response to an  NMB request to
comment on the IBT’s request for a proffer, we met  with the  NMB and have taken the position that
the request is unwarranted and an abuse of NMB’s processes, and that  the  parties should remain  in
negotiations. According to the IBT, it  conducted a vote among the  pilots regarding  whether  to  strike, if
and when they obtain the legal ability  to  do so,  and the  results of the  vote  were that the  pilots
authorized a strike.

Aircraft Maintenance

We  have a Federal Aviation Administration (‘‘FAA’’)  approved maintenance  program, which is
administered by our maintenance department headquartered  in Las Vegas. Technicians  employed by us
have appropriate experience and hold  required  licenses issued  by the  FAA. We provide them with
comprehensive training and maintain  our aircraft  in accordance with FAA regulations.  The maintenance
performed on our aircraft can be divided  into  three general categories: line maintenance,  heavy
maintenance, and component and engine  overhaul and  repair.  Scheduled line  maintenance is  generally
performed by our personnel. We contract with outside  organizations to provide heavy maintenance,
component and engine overhaul and  repair. We  have chosen  not  to  invest  in facilities or equipment  to
perform our own heavy maintenance,  engine  overhaul  or component work.  Our management  closely
supervises all maintenance functions  performed  by  our personnel and contractors  employed by us, and
by outside organizations. In addition  to  the maintenance contractors we presently utilize, we believe
there are sufficient qualified alternative  providers of maintenance services that we  can use to satisfy our
ongoing maintenance needs.

Insurance

We  maintain insurance policies we believe  are of types  customary in  the airline industry and as
required by the DOT, and are in amounts  we believe to be adequate to protect  us  against material loss.
The policies principally provide coverage for  public liability, passenger  liability, baggage  and cargo
liability, property damage, including coverages for loss or damage to our flight equipment, directors and
officers, and workers’ compensation insurance.  There is no assurance,  however, that the amount of
insurance we  carry will be sufficient to  protect us from material  loss.

Through the 2003 Emergency Wartime Supplemental Appropriations Act  (the  ‘‘Wartime Act’’), the

federal government has, in the past, provided war-risk insurance coverage to commercial carriers,
including coverage for losses from terrorism, for passengers,  third parties (ground damage), and the
aircraft hull. However, since the government-provided supplemental coverage from the  Wartime  Act
was set to expire on September 30, 2014, we canceled  our  government provided war-risk insurance
coverage, effective the same date, and  purchased  comparable coverage in the commercial  insurance
marketplace. Although we were able  to  purchase  comparable coverage,  available  commercial insurance
in the future could be more expensive, could have  material differences  in coverage than is currently
provided and may not be adequate to protect us from  risk of  loss from future acts of  terrorism.

Government Regulation

We  are subject to federal, state and local  laws affecting  the airline industry and to extensive

regulation by the DOT, the FAA, and  other governmental agencies.

DOT. The DOT primarily regulates economic  issues affecting air  transportation such as

certification and fitness of carriers, insurance requirements, consumer protection, competitive practices,
and statistical reporting. The DOT also regulates requirements for accommodation of passengers with
disabilities. The DOT has the authority to investigate and  institute proceedings to enforce its
regulations and related federal statutes,  and may assess civil penalties,  suspend or revoke operating

8

authority, and seek criminal sanctions. The DOT also  has authority to restrict or  prohibit a carrier’s
cessation of service to a particular community if such cessation would  leave the  community without
scheduled airline service.

We  hold DOT certificates of public convenience  and  necessity authorizing us to engage  in
(i) scheduled air transportation of passengers, property, and mail within the  United States, its
territories and possessions, and between  the United States and  all countries that maintain a  liberal
aviation trade relationship with the United States (known as  ‘‘open skies’’ countries), and  (ii) charter
air transportation of passengers, property,  and mail on  a domestic and international basis. We  also hold
DOT authority to engage in scheduled  air  transportation of passengers, property  and mail between Las
Vegas, Cabo San Lucas, and Hermosillo,  Mexico (Mexico being a non ‘‘open skies’’  country).

FAA. The FAA primarily regulates flight operations  and safety,  including matters  such as
airworthiness and maintenance requirements for aircraft, pilot, mechanic,  dispatcher and  flight
attendant training and certification, flight  and duty time limitations, and  air traffic control. The FAA
requires each commercial airline to obtain and  hold  an FAA air carrier certificate. This certificate, in
combination with operation specifications issued  to  the airline by the  FAA, authorizes  the airline to
operate at specific airports using aircraft  certificated  by the  FAA. We have  and maintain in  effect FAA
certificates of airworthiness for all of our aircraft,  and  we hold the necessary FAA authority to fly to all
of the cities we currently serve. Like  all  U.S. certificated carriers, our provision of scheduled service to
certain destinations may require specific governmental authorization.  The FAA  has the authority to
investigate all matters within its purview and to modify, suspend  or  revoke our authority to provide air
transportation, or to modify, suspend,  or revoke FAA licenses  issued to individual personnel,  for failure
to comply with FAA regulations. The FAA can  assess civil penalties for such failures  and institute
proceedings for the collection of monetary fines after notice and hearing. The FAA also has authority
to seek criminal sanctions. The FAA  can  suspend or revoke our authority to provide air transportation
on an emergency basis, without notice and hearing, if, in  the FAA’s judgment, safety requires  such
action. A legal right to an independent, expedited review  of such FAA action  exists. Emergency
suspensions or revocations have been upheld with  few exceptions. The FAA monitors our compliance
with maintenance,  flight operations, and safety regulations on an  ongoing  basis, maintains a  continuous
working relationship with our operations and maintenance  management personnel, and  performs
frequent spot inspections of our aircraft, employees and records.

The FAA also has the authority to promulgate rules and regulations and  issue maintenance

directives and other mandatory orders relating to, among other  things, inspection, repair and
modification of aircraft and engines,  increased security precautions, aircraft equipment requirements,
noise abatement, mandatory removal and  replacement of aircraft parts and  components, mandatory
retirement of aircraft, and operational  requirements and procedures. Such rules, regulations  and
directives are normally issued after an  opportunity for public  comment, however, they  may be issued
without advance notice or opportunity for  comment if,  in the FAA’s judgment,  safety requires such
action.

We  believe we are operating in compliance with applicable  DOT  and FAA regulations,
interpretations and policies and we hold all necessary operating and airworthiness  authorizations,
certificates, and licenses.

Security. Within the United States, civil aviation security functions, including review and approval
of the content and implementation of  air  carriers’ security programs,  passenger and baggage  screening,
cargo  security measures, airport security, assessment  and distribution  of  intelligence, threat response,
and security research and development are the  responsibility of the Transportation Security
Administration (‘‘TSA’’) of the Department of Homeland  Security.  The  TSA has enforcement powers
similar to the DOT’s and FAA’s described  above. It  also has  the authority to issue  regulations, including

9

in cases of emergency, the authority to do  so  without advance  notice, including issuance of a  grounding
order as occurred on September 11, 2001.

Aviation Taxes and fees. The authority of the federal government to collect most  types of aviation

taxes, which are used, in part, to finance  the nation’s airport and  air  traffic  control systems, and the
authority of the FAA to expend those funds must be periodically reauthorized  by  the U.S.  Congress.
Most recently, Congress adopted the FAA Modernization and Reform Act  of 2012, which  extended
most commercial aviation taxes (known  generally as  Federal Excise Taxes or ‘‘FET’’) through
September 30, 2015. All carriers collect these taxes from  passengers and pass them through to the
federal government.

In addition to FET, there are federal  fees  related to services  provided by the Department of
Homeland Security, TSA, and, in the  case  of international  flights, the U.S.  Customs  and Border
Protection (‘‘CBP’’), the U.S Immigration  and  Naturalization  Service (‘‘INS’’), and  the U.S.  Animal and
Plant Health Inspection Service (‘‘APHIS’’).  There are also  FAA-approved  Passenger Facility  Charges
(‘‘PFCs’’) imposed by most of the airports we serve.  Like FET, air carriers collect these fees from
passengers and pass them through to the respective federal  agency  or  airport authority. These fees do
not need to be reauthorized periodically.  However,  in an  effort  to  reduce the  federal deficit by
generating more government revenue,  Congress approved legislation in  December 2013  that
(i) increased the TSA fee paid by passengers from  $2.50 per  segment to $5.60  per  one-way  trip,
effective July 2014, while (ii) eliminating a security  fee  paid  by airlines directly, called  the Aviation
Security  Infrastructure Fee, effective  October 2014.

Environmental. We are subject to various federal, state and local laws and regulations relating  to

the protection of the environment and  affecting matters such  as aircraft engine emissions, aircraft noise
emissions, and the discharge or disposal of materials and chemicals, which  laws  and regulations are
administered by numerous state and federal agencies. These agencies have enforcement powers  similar
to the DOT’s and  FAA’s described above. In  addition,  we may be required to conduct an environmental
review of the effects projected from  the addition of our service  at airports.

Federal law recognizes the right of airport  operators with special  noise problems to implement

local noise abatement procedures so  long as  those procedures do not interfere unreasonably with
interstate and foreign commerce and  the  national air transportation  system. These  restrictions can
include limiting nighttime operations,  directing specific  aircraft operational procedures during takeoff
and initial climb, and limiting the overall number of flights at an  airport. None  of the airports we serve
currently imposes restrictions on the  number of  flights  or hours of operation that have a  meaningful
impact on our operations. It is possible  one or more  such airports may impose additional future
restrictions with or without advance notice, which may impact our  operations.

Foreign Ownership. To maintain our DOT and FAA certificates, our airline operating subsidiary
and  we (as the airline’s holding company) must qualify continuously  as a  citizen  of  the United  States
within the meaning of U.S. aeronautical laws and regulations. This means we must be under  the actual
control of U.S. citizens and we must  satisfy certain other requirements, including that our president and
at least two-thirds  of our board of directors  and other managing officers must be U.S.  citizens, and  that
not more than 25 percent of our voting stock may be owned  or controlled by non-U.S. citizens. The
amount of non-voting stock that may be owned or controlled  by non-U.S. citizens  is strictly limited as
well. We believe we are in compliance with  these ownership and control criteria.

Other Regulations. Air carriers are subject to certain provisions of  federal laws and regulations

governing communications because of their  extensive use of radio and other  communication facilities,
and are required to obtain an aeronautical radio license  from the Federal Communications Commission
(‘‘FCC’’). To the extent we are subject  to  FCC requirements, we intend to continue to comply  with
those requirements.

10

The quality of water used for drinking and hand-washing  aboard aircraft is subject to regulation by

the Environmental Protection Agency  (‘‘EPA’’). To the extent  we  are  subject to EPA requirements, we
intend to continue to comply with those  requirements.

Working conditions of cabin crewmembers while onboard  aircraft are subject to regulation  by  the
Occupational Safety and Health Administration (‘‘OSHA’’) of the Department of  Labor.  To  the extent
we are subject to OSHA requirements,  we  intend  to  continue to comply with those requirements.

We  are responsible for collection and remittance of federally imposed and  federally approved taxes

and fees applicable to air transportation passengers.  We believe  we  are  in compliance with these
requirements, and we intend to continue  to comply with them.

Our labor relations are covered under the  Railway Labor Act of 1926,  as amended, and are subject

to the jurisdiction  of the National Mediation Board.

Our operations may become subject to additional federal requirements in the future under  certain

circumstances. During a period of past  fuel scarcity, air carrier access to jet fuel was subject to
allocation regulations promulgated by the  Department  of  Energy. Changes to the  federal excise tax and
other government  fees imposed on air transportation  have been  proposed and implemented from time
to time and may result in an increased  tax burden for airlines  and their passengers.

We  are also subject to state and local laws,  regulations, and ordinances at locations where  we
operate and to the rules and regulations  of various local authorities that  operate the airports we  serve.
None of the airports in the cities in which  we operate have slot control, gate availability, or  curfews
that pose meaningful limitations on our  operations. However, some airports  we serve have short
runways that require us to operate some flights at less  than full capacity.

International air transportation, whether  provided on a scheduled or charter  basis, is  subject to the
laws, rules, regulations, and licensing requirements of the  foreign countries to, from and over which the
international flights operate. Foreign laws, rules, regulations and licensing requirements  governing air
transportation are generally similar, in principle, to the regulatory  scheme of the United States as
described above, although in some cases  foreign requirements  are  comparatively less onerous and in
others, more onerous. We must comply with the laws, rules and regulations of each country to, from, or
over which we operate. International  flights are also subject to U.S. Customs and Border Protection,
Immigration and Agriculture requirements and the requirements of equivalent foreign governmental
agencies.

Future Laws and Regulations. Congress, the DOT, the FAA, the TSA, and other  governmental
agencies have under consideration, and  in the future may consider  and adopt,  new laws, regulations,
interpretations and policies regarding a  wide variety  of matters  that could  affect, directly or  indirectly,
our  operations, ownership, and profitability. We  cannot predict what other  matters might  be  considered
in the future by the FAA, the DOT, the TSA,  other agencies, or Congress, nor  can we judge what
impact, if any, the implementation of any  of these proposals or changes might have  on our business.

Civil Reserve Air Fleet. We are a participant in the Civil Reserve Air Fleet (‘‘CRAF’’) Program

which  affords the U.S. Department of  Defense the right to charter  our aircraft  during  national
emergencies when the need for military  airlift exceeds the capability of available military  resources.
During  the Persian Gulf War of 1990-91 and  on other occasions,  CRAF carriers were required to
permit the military to use their aircraft in this manner. As a result of our CRAF participation,  we are
eligible to bid on and be awarded peacetime  airlift  contracts  with the military.

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Item 1A. Risk Factors

Investors should carefully consider the risks  described  below  before making  an investment  decision. Our

business, financial condition or results  of  operations could  be materially and  adversely affected  by any  of
these risks. The trading price of our common stock could decline  due to  any of these risks, and  investors
may lose all or part of their investment.

Risks Related to Allegiant

Increases in fuel prices or unavailability of fuel  would harm our business and profitability.

Fuel costs constitute a significant portion of our total  operating expenses,  representing

approximately 39.6 percent, 45.8 percent  and  48.7 percent during 2014,  2013 and 2012, respectively.
Significant increases in fuel costs have negatively affected our operating results in the  past and  future
fuel cost volatility  could materially affect  our financial condition and results  of operations.

Both the cost and availability of aircraft fuel  are subject to many economic and political  factors

and events occurring throughout the  world  over which we have  no control. Meteorological  events may
also result in short-term disruptions in the  fuel  supply.  Aircraft  fuel availability is also subject  to
periods of market surplus and shortage and is  affected by demand for heating oil, gasoline, and  other
petroleum products. Because of the effect of  these events  on the  price and availability of aircraft fuel,
our  ability to control this cost is limited and  the price and future availability  of  fuel  cannot be
predicted with any degree of certainty. Due to the  high percentage of our  operating costs represented
by fuel,  a relatively small increase in  the price of fuel could  have a significantly  negative impact on our
operating costs. A fuel supply shortage  or  higher fuel  prices could possibly  result in curtailment of our
service during the period affected.

We  have made a business decision not to purchase financial derivatives to  hedge  against increases
in the cost of fuel. This decision may  make our operating  results more  vulnerable to the  impact  of  fuel
price increases.

Unfavorable economic conditions may adversely affect travel  from our  markets  to our leisure destinations.

The airline industry is particularly sensitive  to  changes in economic conditions. Unfavorable  U.S.
economic conditions have historically  driven changes in  travel  patterns and have  resulted in  reduced
discretionary spending for leisure travel.  Unfavorable economic  conditions could impact demand for
airline travel in our small and medium-sized cities or to our leisure  destinations. During difficult
economic times, we may be unable to raise prices in response to fuel  cost increases,  labor, or other
operating costs, which could adversely affect our results of operations  and  financial  condition.

Our reputation and financial results could be harmed in the  event of  an accident  or new regulations affecting
aircraft  in our fleet.

As of February 2, 2015, our operating fleet  consists of 53  MD-80 series aircraft, 11 A320 series
aircraft, and six Boeing 757-200 aircraft. All of our aircraft were acquired used and range from  10 to
29 years from their manufacture date at  February 2,  2015.

An accident involving one of our aircraft,  even if fully insured,  could cause  a public perception
that we are less safe or reliable than  other airlines, which would  harm our business. Further, there  is no
assurance that the  amount of insurance we carry would be sufficient to protect us from material loss.
Because we are smaller than most airlines, an  accident would likely adversely  affect us to a  greater
degree than a larger, more established airline.

The FAA could suspend or restrict the use of our aircraft in  the event of actual or perceived
mechanical problems, whether involving  our aircraft or another  U.S. or  foreign  airline’s aircraft,  while it

12

conducts its own investigation. Our business could also  be significantly harmed if the public avoids
flying our aircraft  due to an adverse perception of the  aircraft we utilize  or associated engine  types
because of safety concerns or other problems, whether real or  perceived, or in  the event of an accident
involving these aircraft or associated  engine types.

Increased labor costs could result from industry profitability and could be impacted by  labor-related
disruptions.

Labor costs constitute a significant percentage of  our  total  operating costs and  are our largest

non-fuel cost. Pressure to increase compensation rates often follows periods of profitability. Our
continuing high operating margins and the high levels  of  profitability in  the airline industry are  likely to
increase our compensation costs as we seek to retain our  employees and  compete against other airlines
for qualified personnel.

Further, we have three employee groups (pilots, flight attendants, and  flight  dispatchers)  who have
elected union representation. These groups represent a majority  of  our employees. We are currently in
negotiations for initial collective bargaining agreements  with the  unions  representing each of these
employee groups. Union contracts could also put pressure on  our labor  costs  in the long-term.

If we  are unable to reach agreement  on the  terms of collective  bargaining agreements in the
future, or we experience wide-spread  employee  dissatisfaction, we could be subject to work slowdowns
or stoppages. Any of these events could have an  adverse  effect on  our operations and future results.

Our substantial indebtedness could materially adversely affect  our financial health.

As of December 31, 2014, we had $593.1  million  of  indebtedness outstanding.  Our substantial

amount of indebtedness could have important  consequences for our investors. For example,  it could:

(cid:127) limit our ability to borrow additional funds  for  working capital, capital expenditures, acquisitions

or other purposes;

(cid:127) increase our vulnerability to adverse economic and industry  conditions;

(cid:127) require us to dedicate a substantial portion of our  cash flow from operations to make payments
on our debt, thereby reducing funds available for operations, future  business opportunities, or
other purposes, such as funding our working capital and capital expenditures; and

(cid:127) limit our flexibility in planning for, or reacting to, changes in the business and industry in  which

we operate.

Subject to restrictions in the indenture  governing our senior unsecured notes,  we may  incur
additional indebtedness, including additional secured  debt, which could increase the  risks  associated
with our already substantial indebtedness.

The indenture governing our senior unsecured notes contains various  covenants limiting the discretion  of  our
management in operating our business and  could prevent us from  capitalizing on  business opportunities and
taking some corporate actions.

The indenture governing our senior unsecured notes  imposes significant operating and  financial
restrictions on us. These restrictions limit or restrict, among  other  things, our  ability, and  the ability of
our  restricted subsidiaries, to:

(cid:127) incur additional indebtedness;

(cid:127) incur liens;

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(cid:127) make restricted payments (including paying dividends on,  redeeming, repurchasing, or retiring

our  capital stock);

(cid:127) make investments; and

(cid:127) consolidate, merge, or sell all or substantially all of our assets.

These covenants are subject to important  exceptions  and  qualifications  which are described in the
indenture we have filed with the Securities  and  Exchange Commission. At maturity or  in the event of
an acceleration of payment obligations, we may be unable to pay  our outstanding indebtedness with our
cash and cash equivalents then on hand.  In such event, we would  be  required to seek alternative
sources  of funding, which may not be  available on  commercially reasonable terms, terms as  favorable as
our  current agreements, or at all. If we  are unable to refinance  our indebtedness or find alternative
means of financing our operations, we may be required to curtail our operations or take other actions
that are inconsistent with our current business  practices or strategy.

We rely heavily on automated systems to  operate our business  and  any failure of these systems could harm our
business.

We  depend on automated systems to operate our business, including  our  air reservation system,
our  telecommunication systems, our  website,  and other  automated systems. Our continuing work on
enhancing the capabilities of our automated  systems could  increase the  risk of  automation failures.  Any
failure by us to handle our automation needs could  negatively  affect our internet sales  (on which we
rely heavily) and customer service, and  result  in lost revenues and increased costs.

Our website and reservation system must be able to accommodate  a  high volume of traffic  and
deliver necessary functionality to support  our operations. Our automated  systems cannot  be  completely
protected against events that are beyond  our  control, such as  natural disasters, telecommunications
failures, or computer viruses. Although  we have implemented security  measures and  have disaster
recovery plans in place, we cannot assure investors  that  these measures are adequate to prevent
disruptions. Substantial or repeated website, reservations system, or  telecommunication systems failures
could reduce the attractiveness of our services.  Any  disruption to these  systems could result in the  loss
of important data, loss of revenue, increase in expenses, and  generally harm  our business.

We  receive, retain, and transmit certain  personal information about our customers. Our on-line

operations also rely on the secure transmission of  this customer data. We use third-party  systems,
software, and tools in order to protect  the customer data we obtain through the course of our business.
Although we use these security measures  to protect this customer data, a compromise of our physical
or network security systems through a  cyber-security  attack would create the risk that our  customers’
personal information might be obtained  by unauthorized persons.  A  compromise in  our  security systems
could adversely affect our reputation,  disrupt operations, and could  also result  in litigation or the
imposition of penalties. In addition, it could be costly  to  remediate. The way businesses  handle
customer data is increasingly subject  to  legislation and regulation typically intended to protect  the
privacy of customer data received, retained, and transmitted. We could be adversely  affected if we  fail
to comply with existing rules or practices, or if legislation or regulations are  expanded  to  require
changes in our business practices. These  privacy developments are difficult to anticipate and could
adversely affect our business, financial  condition,  and  results of operations.

Our maintenance costs may increase as our fleet  ages.

In general, the cost to maintain aircraft increases  as they  age  and  exceeds the  cost to maintain

newer  aircraft. FAA regulations, including  the Aging Aircraft  Airworthiness  Directives, require
additional and enhanced maintenance  inspections for older aircraft. These regulations can directly

14

impact the frequency of inspections as  an aircraft ages, and vary by aircraft or engine type  depending
on the unique characteristics of each  aircraft and/or  engine.

In addition, we may be required to comply with any  future law changes,  regulations,  or
airworthiness directives. We cannot assure  investors  our maintenance costs will  not  exceed  our
expectations.

We  believe our aircraft are and will continue to be mechanically reliable. We cannot assure our
aircraft will continue to be sufficiently  reliable over longer  periods of  time. Furthermore, given  the age
of our fleet, any public perception that  our  aircraft are less than  completely reliable could have an
adverse effect on our bookings and profitability.

Our business is heavily dependent on the  attractiveness of our  leisure  destinations  and  a reduction in demand
for  air travel to these markets could harm our business.

A substantial proportion of our scheduled flights have Las Vegas, Orlando, Phoenix, Tampa/
St. Petersburg, Los Angeles, or Punta  Gorda as either their destination  or origin. Our  business  could
be harmed by any circumstances causing a  reduction in demand for  air  transportation  to  one  or more
of these  markets, or our other leisure destinations, such as adverse changes  in local  economic
conditions, negative public perception of  the particular city, significant price increases, or the impact  of
future terrorist attacks or natural disasters.

Extreme weather can cause flight disruptions, and, during periods  of storms or adverse weather,

fog, low  temperatures or similar weather  conditions,  our  flights may be canceled  or significantly
delayed. Hurricanes Katrina and Rita  and Superstorm Sandy, in particular,  caused severe disruption to
air travel in the affected areas and adversely  affected airlines  operating in those areas. A significant
interruption or disruption in service at one of our leisure  destinations, due to adverse weather or
otherwise, could result in the cancellation  or  delay of a  significant number of our flights and, as a
result, could have a material adverse  impact on our operations and  financial performance.

We rely on third parties to provide us with  facilities and services that are integral to our business.

We  have entered into agreements with third-party contractors to provide certain facilities and
services required for our operations, such as aircraft maintenance,  ground handling, baggage  services,
and ticket counter space. Our reliance on  others to provide essential services on  our behalf  also gives
us less  control over costs and the efficiency, timeliness and quality of  contract services.

We  also rely on the owners of aircraft under contract,  and  on the lessee under aircraft leases, to

be able to deliver, or redeliver, aircraft in  accordance with the terms of executed  agreements and on a
timely basis. Our planned initiation of service with these aircraft  in future  years  could  be  adversely
affected if the third parties fail to perform as contracted.

Our business could be harmed if we lose the  services of our key personnel.

Our business depends upon the efforts of our  chief executive officer, Maurice J. Gallagher, Jr., and
a small  number of senior management and  operating personnel. We do  not currently maintain key-man
life insurance on Mr. Gallagher or any  other  executives.  We may have difficulty  replacing management
or other  key personnel who leave and, therefore, the  loss of the services of any of these individuals
could harm our business.

15

Risks Associated with the Airline and  Travel  Industry

The airline industry is highly competitive  and future  competition in our under-served markets  could harm our
business.

The airline industry is highly competitive.  The small  cities we  serve  on a scheduled basis  have
traditionally attracted considerably less attention  from our potential competitors than larger  markets,
and in most of our small city markets,  we are the only provider of nonstop service to our leisure
destinations. We have more recently  added service to medium-sized cities which  we perceive to be
under-served for nonstop service to our  leisure destinations. It  is possible other airlines will begin to
provide nonstop services to and from these markets, or otherwise target these markets. An  increase in
the amount of direct or indirect competition  could  cause us to reconsider service to affected markets
and could harm our profitability.

A future act of terrorism, the threat of  such  acts, or escalation of  U.S.  military involvement  overseas  could
adversely affect our industry.

Even if not directed at the airline industry, a  future act of  terrorism, the threat of such  acts or
escalation of U.S. military involvement overseas  could  have an adverse effect  on the  airline industry.  In
the event of a terrorist attack, the industry would  likely experience significantly reduced demand  for
travel services. These actions, or consequences resulting  from these  actions, would  likely harm our
business and the airline and travel industry.

Changes in government laws and regulations  imposing additional requirements and restrictions on our
operations could increase our operating  costs.

Airlines are subject to extensive regulatory and legal compliance requirements,  both  domestically
and internationally, that involve significant costs.  In the  last several years, the FAA has issued  a number
of directives and other regulations relating to the maintenance and operation  of  aircraft that have
required us to make significant expenditures. FAA  requirements  cover, among other things, retirement
of older  aircraft, fleet integration of  newer  aircraft,  security measures, collision avoidance systems,
airborne windshear avoidance systems,  noise abatement,  weight  and payload limits, assumed average
passenger weight, and increased inspection and maintenance procedures to be conducted  on aging
aircraft. The future cost of complying with these  and  other laws, rules and regulations, including new
federal legislative and DOT regulatory  requirements  in the consumer-protection  area, cannot be
predicted and could significantly increase  our costs of doing  business.

FAA aging-aircraft regulations obligate aircraft design approval  holders  (typically the aircraft

manufacturer or its successor) to establish a  limit of validity (‘‘LOV’’) of the engineering data that
supports the aircraft’s structural maintenance  program,  demonstrate that  widespread fatigue damage
will not occur in aircraft of that type  prior to reaching LOV,  and establish or revise  airworthiness
limitations applicable to that aircraft type to include  LOV. Once an  LOV  has been established for  a
given aircraft type, LOV-related maintenance actions must be incorporated into the operator’s
maintenance program, and commercial operation of the aircraft beyond  the  LOV  is prohibited unless
an extended LOV is obtained for the aircraft. Based on  the LOV established for MD-80  aircraft, the
number of cycles on our MD-80 aircraft, and our annual usage  of  these  aircraft, we  do not believe the
LOV rules will limit use of our MD-80  aircraft before we retire them from our fleet in years to come.
Nevertheless, it is not yet possible to  predict  the future cost of complying  with aging aircraft
requirements.

Effective in early 2011, the DOT adopted revisions  and expansions to a variety of its consumer-

protection regulations. We could be subject to fines or other enforcement actions if the DOT believes
we are not in compliance with these  rules. Even if our practices were found to be in compliance with
the DOT rules, we could incur substantial  costs defending our  practices. In addition, the DOT has,

16

under active consideration, new consumer-protection regulations which could impact our costs  and
revenues if and when the new regulations  become effective.

In November 2013, the FAA proposed revisions  to  the method by which air carriers calculate and

control aircraft weight-and-balance. The proposal is based on a continuing  increase in the  average
weight of persons in the United States.  If  the revisions are adopted as proposed by the FAA, the  ability
of carriers to rely on average weights for  this purpose will be complicated  significantly,  additional costs
may result, and we may be required to carry less than full loads on  certain flights.

In 2015, Congress may consider legislation  that  could  increase the amount of  FET and/or one or

more of the other government fees imposed on  air  travel. By  increasing  the overall price charged to
passengers, such action could lessen  the demand for air travel or force carriers to lower fares to
maintain demand. Additionally, federal funding to airports  and/or airport bond financing  could  be
affected through future deficit reduction  legislation, which could  result  in higher fees, rates,  and
charges at many of the airports we serve.

In the past, legislation to address climate  change issues has been  introduced  in the U.S. Congress,

including a proposal to require transportation fuel producers and importers to acquire market-based
allowances to offset the emissions resulting from combustion of their fuels.  We cannot predict  whether
this  or  any similar legislation will be introduced or  pass the  Congress or, if enacted into law,  how it
would apply to the airline industry. In  addition, the Environmental Protection  Agency  (EPA) has
concluded that current and projected  concentrations of greenhouse gases  in the atmosphere threaten
public health and welfare. The EPA’s  finding  could ultimately result in strict  regulation of commercial
aircraft emissions, as has taken effect for  operations within  the European Union under EU legislation.
Binding international restrictions adopted  under the auspices  of the International  Civil Aviation
Organization  (a specialized agency of the  United Nations) may become effective within several years.
These developments and any additional legislation or  regulations addressing climate  change are likely
to increase our costs of doing business in  the future and the increases could be material.

With respect to aging aircraft, aircraft  weight-and-balance,  consumer  protection,  climate change,
taxation, and other matters affecting  the  airline industry, whether  the  source of  new requirements is
legislative or regulatory, increased costs  will adversely affect our profitability if we are unable  to  pass
the costs on to our customers or adjust our operations.

Airlines are often affected by factors beyond their control, including  air traffic  congestion, weather conditions,
increased security measures, and the outbreak  of  disease, any of which could harm  our  operating results  and
financial condition.

Like other airlines, we are subject to delays caused by factors beyond our control, including air
traffic congestion at airports and en route,  adverse weather conditions, increased security  measures, and
the outbreak of disease. Delays frustrate  passengers and increase costs, which in  turn  could  affect
profitability. During periods of fog, snow, rain, storms or  other adverse weather conditions, flights may
be cancelled or significantly delayed. Cancellations  or delays  due to weather conditions, traffic  control
problems, and breaches in security could  harm our operating  results and financial condition. An
outbreak of a disease that affects travel  behavior, such  as Ebola,  severe acute respiratory syndrome
(SARS) or H1N1 virus (swine flu), could have a  material adverse  impact  on the airline  industry. Any
general reduction in airline passenger  traffic as  a result  of  an outbreak of disease or other travel
advisories could dampen demand for  our services  even  if not  applicable  to  our markets. Resulting
decreases in passenger volume would  harm  our load factors, could  increase our cost per passenger and
adversely affect our profitability.

17

Risks Related to Our Stock Price

The market price of our common stock may  be volatile,  which could  cause the value  of an investment in our
stock to decline.

The market price of our common stock may fluctuate substantially  due to  a variety  of factors,

many  of which are beyond our control,  including:

(cid:127) fuel price volatility, and the effect  of economic and  geopolitical factors  and worldwide  oil supply

and consumption on fuel availability

(cid:127) announcements  concerning our competitors, the airline  industry,  or  the economy in general

(cid:127) strategic actions by us or our competitors, such as acquisitions or  restructurings

(cid:127) media  reports and publications about  the safety of our aircraft or the  aircraft types  we operate

(cid:127) new regulatory pronouncements and  changes in  regulatory guidelines

(cid:127) announcements  concerning our business  strategy

(cid:127) general and industry-specific economic conditions

(cid:127) changes in financial estimates or recommendations by securities analysts

(cid:127) sales of our common stock or other  actions by investors with significant shareholdings

(cid:127) labor work actions

(cid:127) general market conditions

The stock markets in general have experienced substantial volatility that has often been unrelated

to the operating performance of particular  companies. These  types of broad market fluctuations may
adversely affect the trading price of our common stock.

In the past, stockholders have sometimes  instituted  securities class action litigation against
companies following periods of volatility  in the  market  price of their securities. Any similar litigation
against us could result in substantial costs, divert management’s attention and resources, and harm our
business or results of operations.

Other  companies may have difficulty acquiring us,  even if  doing so  would benefit our stockholders,  due  to
provisions under our corporate charter and bylaws, as well as  Nevada law.

Provisions in our articles of incorporation,  our  bylaws, and  under  Nevada law could make it more

difficult for other companies to acquire us, even if  doing so would  benefit our stockholders. Our
articles of incorporation and bylaws contain the  following  provisions,  among others,  which may inhibit
an acquisition of our company by a third  party:

(cid:127) advance notification procedures for matters to be brought before stockholder meetings

(cid:127) a limitation on who may call stockholder meetings

(cid:127) the ability of our board of directors to issue  up to 5,000,000  shares of preferred stock  without a

stockholder vote

We  are also subject to provisions of Nevada law that  prohibit us  from engaging in any business

combination with any ‘‘interested stockholder,’’ meaning generally that a stockholder who beneficially
owns 10 percent or more of our stock cannot acquire us  for  a  period  of time  after the date  this  person
became an interested stockholder, unless  various conditions are met, such as approval  of the
transaction by our board of directors  and  stockholders.

18

Under U.S. laws and the regulations  of the DOT, U.S.  citizens must  effectively  control  us. As a
result, our president and at least two-thirds of our board of directors must be U.S.  citizens and not
more than 25 percent of our voting stock  may be owned by non-U.S. citizens (although subject to DOT
approval, the percent of foreign economic  ownership may be as  high as 49  percent).  Any  of  these
restrictions could have the effect of delaying or  preventing a change  in control.

Our corporate charter and bylaws include  provisions  limiting voting by non-U.S.  citizens.

To comply with restrictions imposed by federal law on  foreign ownership of U.S. airlines,  our
articles of incorporation and bylaws restrict voting of shares  of our capital stock by non-U.S. citizens.
The restrictions imposed by federal law currently require no more than 25 percent of  our stock  be
voted, directly or indirectly, by persons who  are not U.S.  citizens, and  that our president and at  least
two-thirds of the members of our board of  directors be U.S. citizens.  Our bylaws  provide no  shares of
our  capital stock may be voted by or  at  the direction of non-U.S. citizens unless such  shares are
registered on a separate stock record, which  we refer  to  as the foreign  stock  record. Our  bylaws further
provide no shares of our capital stock will be registered on  the foreign stock record  if the  amount  so
registered would exceed the foreign ownership  restrictions imposed by federal  law.  Registration on  the
foreign stock record is made in chronological order based on the  date we receive a  written  request  for
registration. Non-U.S. citizens will be able  to  own and vote shares of our  common stock only if the
combined ownership by all non-U.S.  citizens does not violate these requirements.

The value of our common stock may be negatively affected  by additional issuances of common stock  or
preferred stock by us as well as general  market factors.

Future issuances or sales of our common stock or  any issuances of convertible preferred stock by
us will likely be dilutive to our existing  common stockholders. Future issuances or sales of common or
preferred stock by us, or the availability  of such stock for future  issue or sale, could have  a negative
impact on the price of our common stock  prevailing from time to time. Sales of substantial  amounts of
our  common stock in the public or private  market,  a perception in the  market  that  such sales could
occur, or the issuance of securities exercisable or convertible into our common stock, could also
adversely affect the prevailing price of our common stock.

Substantial sales of our common stock could cause  our  stock price to fall.

If our existing stockholders sell a large number  of shares  of  our common stock or the public

market, perceives existing stockholders  might sell shares of common stock, the market price  of  our
common stock could decline significantly.  All  of  our outstanding shares  are either  freely  tradable,
without restriction, in the public market  or eligible for sale  in the  public  market at various times,
subject, in some cases, to volume limitations under  Rule 144 of the Securities Act of 1933,  as amended.

We  cannot predict whether future sales of our  common  stock or the availability of our common
stock for sale will adversely affect the  market  price for  our  common stock or our ability to raise  capital
by offering equity securities.

Item 1B. Unresolved Staff Comments

Not Applicable.

19

Item 2. Properties

Aircraft

As of February 2, 2015, our total aircraft  fleet consisted of  53 MD-80 aircraft, six Boeing 757-200

aircraft, four Airbus A319 aircraft, and  nine Airbus 320 aircraft. The following table  summarizes our
total aircraft fleet as of February 2, 2015:

Aircraft Type

Seating
Capacity
(per aircraft)

Owned(1)

Age range
(years)

Average Age
in Years

MD-88/82/83 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B757-200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A319(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A320(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total aircraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53
6
4
9

72

166
215
156
177

19 - 29
21 - 23
10 -  11
14 -  15

25.1
21.9
10.4
14.3

(1) Refer to Item 8—Financial Statements  and  Supplementary Data—Notes to Consolidated Financial
Statements—Note 5—Long-Term Debt for  discussion of our notes payable collateralized by our
aircraft.

(2) Does not include 12 owned Airbus  A319 aircraft currently on lease to a European carrier until

2018.

(3) Of the nine Airbus A320 aircraft,  two  were being prepared for revenue service as of  February  2,

2015.

As of February 26, 2015, we have entered into purchase agreements for 14 additional Airbus A319

aircraft as well as seven Airbus A320 aircraft.

In the fourth quarter of 2014, we concluded that  the carrying value of  our Boeing 757-200 series
aircraft, engines, and related assets is  no longer recoverable based on the estimated remaining future
undiscounted cash flow analysis performed, and  we have updated the respective  assets’ useful  lives,
averaging approximately three years. The table below reflects  these aircraft being retired  at their next
scheduled heavy check visit. The below  table  also includes expected operating  aircraft based  on
scheduled deliveries of aircraft under  contract.

MD-80 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B757-200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A319 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A320 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number  of
aircraft
expected in
service at
end of year

2015

2016

53
5
11
12

81

53
4
17
12

86

Ground Facilities

We  lease facilities at the majority of  our leisure  destinations and several of the  other airports  we

serve. Our leases for terminal passenger  services facilities, which include ticket  counter and  gate  space,
and operations support areas, generally have  a term ranging from month-to-month to two years, and
may be terminated with a 30 to 60 day notice. We have  also entered  into  use agreements  at each of the

20

airports  we serve that provide for non-exclusive use  of runways, taxiways, and other facilities. Landing
fees under these agreements are based on  the number of landings and weight of the aircraft.

We  have operational bases at airports  for most of the leisure destinations we serve,  as well as

Bellingham International Airport. Our operational bases  in Myrtle  Beach and Los Angeles  are
maintained on a seasonal basis. In order to support our fixed fee flying  under our agreement with
Peppermill Resorts Inc., we have an operational base in Wendover, Nevada.

We  use leased facilities at our operational bases  to  perform line maintenance, overnight parking of

aircraft, and other operations support.  We lease additional space in cargo areas at the McCarran
International Airport, Orlando Sanford International Airport  and  the  Phoenix-Mesa Gateway Airport
for our  primary line maintenance operations. We also  lease additional warehouse space in Las Vegas,
Orlando Sanford, and Phoenix Mesa for  aircraft parts and supplies.

The following details the airport locations we  utilize as operational bases:

Airport

Location

McCarran International Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Las Vegas, Nevada
Orlando Sanford International Airport . . . . . . . . . . . . . . . . . . . . . . . .
Phoenix-Mesa Gateway Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mesa, Arizona
St. Petersburg-Clearwater International Airport . . . . . . . . . . . . . . . . . .
St. Petersburg, Florida
Ft.  Lauderdale-Hollywood International  Airport . . . . . . . . . . . . . . . . . Ft. Lauderdale, Florida
Oakland International Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Oakland, California
Punta Gorda  Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Punta Gorda, Florida
Honolulu International Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Honolulu, Hawaii
Los Angeles International Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . Los Angeles, California
Myrtle Beach International Airport
Bellingham International Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bellingham, Washington
Wendover Airport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wendover, Nevada

Sanford, Florida

. . . . . . . . . . . . . . . . . . . . . . . . . . Myrtle Beach, South Carolina

We  believe we have sufficient access  to gate space for current and presently contemplated future

operations at all airports we serve.

Our primary corporate offices are located in Las  Vegas,  where we  own approximately 11 acres of

property containing approximately 211,000 square feet of  office  space.  To date, we occupy
approximately 109,000 square feet and the  remaining  will be used for growth and expansion as needed.

We  also lease approximately 70,000 square  feet of space  under a lease that  expires in  April 2018,

where  we previously maintained our corporate headquarters.  We have exercised  the option  to  terminate
this  lease in May 2015. We also lease  approximately  10,000 square  feet  of office  space in  an adjacent
building which is utilized for training  and  other  corporate purposes  (expires in 2018). In both leases,
the landlord is a limited liability company in which our Chief  Executive  Officer owns a significant
interest as a non-controlling member.

Item 3. Legal Proceedings

In November 2013, the International  Brotherhood  of Teamsters (‘‘IBT’’) commenced an action in

federal court on behalf of Allegiant Air’s  pilots claiming that we  unilaterally changed existing work
rules in violation of the RLA. The suit  focuses, in large  part,  on  our implementation of a new flight
duty crew scheduling system to comply  with  revised FAA pilot flight, duty  and rest regulations that
became effective in January 2014. The proceeding  seeks  injunctive and  make-whole relief requiring
Allegiant to return to the ‘‘status quo’’ as  it existed before the implementation  of  the FAA compliant
work rules, pending negotiations on this  issue and other collateral issues.  The  court issued  a
preliminary injunction in July 2014 requiring us to make certain  changes to our policies to be consistent

21

with prior practices affecting the pilots, including changes to our FAA compliant crew scheduling
system to better account for pilot seniority and to provide  greater predictability for the pilots. Although
we do not believe we will be materially  adversely affected  by  the preliminary injunction as  we believe
the changes to our policies can be effected without incurring  material  additional expense or a material
disruption to our operations, we have appealed the  order. The matter was  argued to the appellate  court
in February 2015. We simultaneously  are  proceeding  with discovery with  respect to IBT’s  request for
permanent injunctive relief. There are  inherent  risks in any litigation.

We  are subject to certain other legal and administrative actions we consider routine to our

business activities. We believe the ultimate outcome of any pending legal or administrative matters  will
not have a material adverse effect on our financial  position, liquidity,  or  results of operations.

Item 4. Mine Safety Disclosures

Not applicable.

22

Item 5. Market for Registrant’s Common Equity,  Related  Stockholder Matters,  and Issuer Purchases

PART II

of Equity Securities

Market for our common stock

Our common stock is quoted on the  Nasdaq  Global Select Market. On  February 2, 2015, the last

sale price of our common stock was $179.73 per share. The  following  table  sets forth the  range of high
and low sale prices for our common  stock for the periods indicated.

Period

2014

1st Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3rd  Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4th Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013

1st Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2nd Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3rd  Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4th Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High

Low

$112.44
$124.61
$128.55
$152.14

$ 89.46
$108.56
$109.72
$114.77

$ 81.19
$109.02
$113.79
$104.52

$ 72.17
$ 82.79
$ 91.06
$ 96.69

As of February 2, 2015, there were 114 holders of record of our common stock.  We believe that a

substantially larger number of beneficial owners  hold  shares of our common stock  in depository or
nominee form.

Securities Authorized for Issuance under Equity  Compensation Plans

The following table provides information regarding options, warrants and other rights to acquire

equity securities under our equity compensation  plans as of December 31, 2014:

Number of
Securities to be
Issued upon
Exercise of
Outstanding
Options,
Warrants and
Rights(a)

Weighted-
Average
Exercise
Price of
Outstanding
Options,
Warrants and
Rights

Number  of
Securities
Remaining
Available for
Future  Issuance
under Equity
Compensation
Plans(b)

Equity compensation plans approved by security holders(c)

88,749

$69.43

1,352,332

(a) The shares shown as being issuable  under equity compensation plans approved by our security
holders  excludes restricted stock awards as these shares are deemed to have been  issued. In
addition  to the above, there were 98,795 shares of unvested restricted stock as of  December 31,
2014.

(b) The shares shown as remaining available  for  future issuance under equity compensation plans is

reduced for cash-settled stock appreciation rights (‘‘SARs’’). Although these cash-settled  SARs will
not result in the issuance of shares, the number of cash-settled  SARs  awarded reduces the  number
of shares available for other awards.

(c) There are no securities to be issued  under  any  equity  compensation plans  not  approved by our

security holders.

23

2014:

Period

Dividend Policy

In January 2015, our Board of Directors  approved the payment of a regular quarterly dividend of
$.25 per share with the first quarterly cash  dividend  payable in  March 2015. Prior to the  adoption of a
regular cash dividend, we paid special  cash dividends of $2.50  per  share in January  2015, $2.25 per
share in January 2014, and $2.00 per share in 2012. In  addition  to  our regular cash dividends, our
Board of Directors intends to periodically consider the payment  of  special cash dividends based  on our
results of operations, cash flow generation,  liquidity,  capital commitments, loan covenant compliance
and other relevant factors.

The indenture governing our senior unsecured notes  contains limitations on restricted payments,
which  includes stock repurchases and  cash  dividends. However, no limit applies if we maintain a  certain
leverage  ratio. For the year ended December 31, 2014, we complied with such ratio and, as a  result, we
are not currently limited on the payment  of  cash  dividends or stock  repurchases. The calculation is  to
be made on a quarterly basis based on the  trailing 12 months. There can be no assurance we  will be
able to maintain compliance with this  financial ratio indefinitely  in the future  and, if not, our ability to
pay cash  dividends or repurchase stock  may be limited.

Our Repurchases of Equity Securities

The following table reflects our repurchases of  our  common  stock during the fourth quarter of

ISSUER PURCHASES OF EQUITY SECURITIES

Total
Number of
Shares
Purchased as
Part of
Publicly
Announced
Plans or
Programs

Approximate
Dollar Value of
Shares that
May Yet be
Purchased
Under the
Plans or
Programs
(in thousands)

None
None
68,515
68,515

$86,432

Total
Number of
Shares
Purchased

None
None
68,549
68,549

Average
Price
Paid per
Share

N/A
N/A
$142.70
$142.70

October 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
November 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

In November 2014, our Board of Directors  increased  the authorization of  stock  repurchases to

$100.0 million. There is no expiration date  for the program.

24

Stock Price Performance Graph

The following graph compares the cumulative total  stockholder return  on our common stock  with

the cumulative total return on the Nasdaq  Composite Index  and the AMEX  Airline Index since
December 31, 2009. The graph assumes that the value of the  investment in our common stock and each
index  was $100 on December 31, 2009 and the reinvestment of all  dividends.  Stock price  performance
presented for the period from December  31, 2009 to December 31, 2014  is not necessarily indicative  of
future results.

400

350

300

250

200

150

100

50

12/31/09

12/31/10

12/31/11

12/31/12

12/31/13

12/31/14

ALGT

NASDAQ Composite Index

AMEX Airline Index

30APR201513093414

12/31/2009 12/31/2010 12/31/2011 12/31/2012 12/31/2013 12/31/2014

ALGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100.00 $105.98 $114.67 $161.46 $234.13 $334.60
Nasdaq Composite Index . . . . . . . . . . . . . . . $100.00 $116.91 $114.81 $133.07 $184.06 $208.71
AMEX Airline Index . . . . . . . . . . . . . . . . . . $100.00 $139.11 $ 95.98 $130.92 $206.36 $308.22

The stock price performance graph shall  not be deemed incorporated  by reference by any  general

statement incorporating by reference this  annual report  on Form 10-K into any  filing under the
Securities Act of 1933 or under the Securities  Exchange Act of 1934,  except  to  the extent that we
specifically incorporate this information  by reference, and shall not otherwise be deemed filed  under
such Acts.

25

Item 6. Selected Financial Data

The following financial information for  each of the five years ended  December 31, has been
derived from our consolidated financial statements.  Investors should read  the selected consolidated
financial data set forth below along with ‘‘Management’s  Discussion  and Analysis  of  Financial
Condition and Results of Operations’’ and our consolidated financial statements and related notes.
Certain presentation changes and reclassifications have been made to prior year consolidated financial
information to conform to 2014 classifications.

FINANCIAL DATA:
Total operating revenue . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . .

Operating income . . . . . . . . . . . . . . . . . .
Total other expense . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to noncontrolling

For the Year Ended December 31,

2014

2013

2012

2011

2010

$1,137,046
979,701

$ 996,150
841,413

$ 908,719
776,415

$ 779,117
693,673

$663,641
558,985

157,345
20,214

137,131
86,303

154,737
8,057

146,680
91,779

132,304
7,657

124,647
78,414

85,444
5,930

79,514
49,398

104,656
1,324

103,332
65,702

interest

. . . . . . . . . . . . . . . . . . . . . . . .

(386)

(494)

(183)

—

—

Net income attributable to Allegiant  Travel
Company . . . . . . . . . . . . . . . . . . . . . . .

Earnings per share to common

stockholders(1):
Basic . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . .
Cash dividends declared per share . . . . . .
Cash and cash equivalents . . . . . . . . . . . .
Investment securities . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt (including capital leases) .
Stockholders’ equity . . . . . . . . . . . . . . . . .
Operating margin % . . . . . . . . . . . . . . . .
Cash provided by (used in):

$

86,689

$ 92,273

$ 78,597

$ 49,398

$ 65,702

$
$
$
$

4.87
4.86
2.50
89,610
327,207
1,239,385
593,099
294,065

4.85
$
4.82
$
$
2.25
$ 97,711
289,415
930,191
234,300
377,317

4.10
$
4.06
$
$
2.00
$ 89,557
263,169
798,194
150,852
401,724

$
$
— $

2.59
2.57

$
$
$
$ 150,740
168,786
706,743
146,069
351,504

3.36
3.76
0.75
$113,293
37,000
501,266
28,136
297,735

13.8%

15.5%

14.6%

11.0%

15.8%

Operating activities . . . . . . . . . . . . . . . .
Investing activities . . . . . . . . . . . . . . . .
Financing activities . . . . . . . . . . . . . . . .

$ 269,781
(315,248)
37,366

$ 196,888
(192,832)
4,098

$ 176,772
(208,827)
(29,128)

$ 129,911
(208,223)
115,759

$ 97,956
6,782
(81,684)

Consolidated statements of income data

excluding special charge(2):
Operating income excluding special

charge . . . . . . . . . . . . . . . . . . . . . . .
Net income excluding special charge . . .

$ 200,625
113,526

$ 154,737
91,779

$ 132,304
78,414

$ 85,444
49,398

$104,656
65,702

(1) Our  unvested restricted stock awards  are  considered participating securities as they receive

non-forfeitable rights to cash dividends  at the  same rate  as common stock. The  Basic and Diluted
earnings per share for the periods presented reflect the two-class method  mandated by accounting
guidance for the calculation of earnings per share. The  two-class method  adjusts  both the net
income and shares used in the calculation. Application of the  two-class method did not have  a
significant impact on the Basic and Diluted earnings per share for the  periods presented.

26

(2) Special charge is a non-cash impairment charge  of $43.3 million to our six  Boeing  757 aircraft,

engines and related assets in the fourth  quarter  of 2014. Refer  to  Note 2—Significant Accounting
Policies—Measurement of Impairment of Long-Lived Assets for  further discussion.

OPERATING DATA:
Total system statistics:
Passengers . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) . .
Available seat miles (ASMs) (thousands) . . . . . .
Load factor
. . . . . . . . . . . . . . . . . . . . . . . . .
Operating revenue per ASM (RASM)* (cents) . .
Operating expense per ASM  (CASM)  (cents) . .
Fuel expense per  ASM (cents) . . . . . . . . . . . . .
Operating CASM, excluding fuel (cents) . . . . . .
Operating expense per passenger . . . . . . . . . . .
Fuel expense per  passenger . . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel
ASMs per gallon of fuel . . . . . . . . . . . . . . . . .
Departures . . . . . . . . . . . . . . . . . . . . . . . . . .
Block hours . . . . . . . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . . .
Average number of operating aircraft during

period . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average block hours per aircraft per  day . . . . . .
Full-time equivalent employees at end  of period .
Fuel gallons consumed (thousands)
. . . . . . . . .
Average fuel cost per gallon . . . . . . . . . . . . . .
Scheduled service statistics:
Passengers . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue passenger miles (RPMs) (thousands) . .
Available seat miles (ASMs) (thousands) . . . . . .
Load factor
. . . . . . . . . . . . . . . . . . . . . . . . .
Departures . . . . . . . . . . . . . . . . . . . . . . . . . .
Average passengers per departure . . . . . . . . . .
Average seats per departure . . . . . . . . . . . . . .
Block hours . . . . . . . . . . . . . . . . . . . . . . . . .
Yield (cents) . . . . . . . . . . . . . . . . . . . . . . . . .
Scheduled service revenue per ASM (PRASM)

(cents) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total ancillary revenue per ASM* (cents) . . . . .
Total scheduled service revenue per ASM

(TRASM)* (cents) . . . . . . . . . . . . . . . . . . .
Average fare—scheduled  service . . . . . . . . . . .
Average fare—ancillary air-related charges . . . .
Average fare—ancillary third party products . . .
Average fare—total
. . . . . . . . . . . . . . . . . . . .
Average stage length (miles) . . . . . . . . . . . . . .
. . . . . . . . .
Fuel gallons consumed (thousands)
Average fuel cost per gallon . . . . . . . . . . . . . .
Percent of sales through website during  period . .

For the Year Ended December 31,

2014

2013

2012

2011

2010

8,154,357
7,825,962
8,945,616

7,241,063
7,129,416
8,146,135

6,987,324
6,514,056
7,487,276

6,175,808
5,640,577
6,364,243

5,903,184
5,466,237
6,246,544

87.5%
12.71
10.95
4.34
6.61
120.15
47.61
72.54
69.38
56,961
135,572
918

68.8
5.4
2,411
128,933
3.01

$
$
$

$

87.5%
12.23
10.33
4.73
5.60
116.20
53.25
62.95
67.62
51,083
125,449
933

62.9
5.5
2,065
120,476
3.20

$
$
$

$

87.0%
12.14
10.37
5.05
5.32
111.12
54.13
56.99
63.00
53,615
124,610
872

60.2
5.7
1,821
118,839
3.18

$
$
$

$

88.6%
12.24
10.90
5.20
5.70
112.32
53.54
58.78
59.10
49,360
113,691
858

52.2
6.0
1,595
107,616
3.07

$
$
$

$

87.5%
10.62
8.95
3.90
5.05
94.69
41.28
53.41
58.90
47,986
111,739
874

49.0
6.2
1,614
106,093
2.30

$
$
$

$

8,017,442
7,711,696
8,693,631

7,103,375
7,015,108
7,892,896

6,591,707
6,220,320
6,954,408

5,776,462
5,314,976
5,797,753

5,609,852
5,211,663
5,742,014

88.7%

88.9%

89.4%

91.7%

90.8%

54,440
147
168.5
131,210
9.49

8.42
4.24

48,389
147
168.4
120,620
9.28

8.25
4.12

46,995
140
159.7
113,671
9.42

8.43
3.90

42,586
136
150.8
101,980
9.69

8.88
3.62

41,995
134
154.3
101,242
8.21

7.45
3.38

$
$
$
$

$

12.66
91.30
41.37
4.56
137.23
934
125,173
3.05
93.8%

$
$
$
$

$

12.37
91.69
40.52
5.21
137.42
952
116,370
3.25
92.0%

$
$
$
$

$

12.33
88.90
35.72
5.48
130.10
918
109,257
3.37
90.1%

$
$
$
$

$

12.50
89.15
31.18
5.18
125.51
901
96,999
3.30
88.8%

$
$
$
$

$

10.83
76.26
30.25
4.34
110.85
912
96,153
2.43
88.8%

*

Various components of these measures do not have  a direct correlation to ASMs.  These  figures are  provided
on a per ASM basis so as to  facilitate  comparisons with airlines reporting  revenues  on a  per  ASM basis.

27

The following terms used in this section  and  elsewhere in this annual  report  have the meanings

indicated below:

‘‘Available seat miles’’ or ‘‘ASMs’’ represents the number of seats available for passengers

multiplied by the number of miles the seats  are flown.

‘‘Average fuel cost per gallon’’ represents total aircraft fuel expense  for our  total  system or for
scheduled service, divided by the total  number of fuel gallons  consumed in our total system or  in
scheduled service, as applicable.

‘‘Average stage length’’ represents the average number of miles flown per flight.

‘‘Block hours’’ represents the number of hours during  which the aircraft is in revenue service,

measured from the time of gate departure  until the time  of gate arrival at the destination.

‘‘Load factor’’ represents the percentage of aircraft seating capacity that  is actually utilized

(revenue passenger miles divided by  available  seat miles).

‘‘Operating expense per ASM’’ or ‘‘CASM’’ represents operating expenses divided  by available  seat

miles.

‘‘Operating CASM, excluding fuel’’ represents operating expenses, less aircraft  fuel,  divided by
available seat miles. Although Operating  CASM, excluding fuel is not a calculation based on  generally
accepted accounting principles and should  not  be  considered as  an alternative to Operating Expenses as
an indicator of our financial performance, this statistic provides management and investors  the ability
to measure and monitor our cost performance absent  fuel price volatility. Both the cost  and availability
of fuel are subject to many economic  and  political  factors and therefore are beyond our control.

‘‘Operating revenue per ASM’’ or ‘‘RASM’’ represents operating revenue divided by available seat

miles.

‘‘Passengers’’ represents the total number of passengers flown on all  flight segments.

‘‘Revenue passenger miles’’ or ‘‘RPMs’’  represents the number of miles flown  by revenue passengers.

‘‘Total revenue per ASM’’ or ‘‘TRASM’’ represents scheduled service revenue  and  total  ancillary

revenue divided by available seat miles.

‘‘Yield’’ represents scheduled service revenue  divided by scheduled service revenue passenger  miles.

Item 7. Management’s Discussion and  Analysis of Financial  Condition and  Results  of Operations

The following discussion and analysis  presents factors  that  had a material effect on our results of
operations during the years ended December 31,  2014, 2013 and 2012.  Also discussed is our financial
position as of December 31, 2014 and 2013. Investors should  read this discussion in conjunction  with our
consolidated financial statements, including the  notes thereto,  appearing elsewhere  in  this annual  report.
This  discussion and analysis contains forward-  looking statements.  Please  refer  to the  section entitled
‘‘Special  Note About Forward-Looking  Statements’’ for  a discussion of the  uncertainties,  risks  and
assumptions associated with these statements.

Year in review

2014 was our 12th straight profitable year, with net income of  $86.7 million and  $4.86 earnings  per

share (diluted) on operating revenues  of $1.1 billion. Excluding the 2014 impairment charge of
$43.3 million, our earnings per share would have increased  to  $6.37 or by 32.2  percent. Total operating
revenue in 2014 increased $140.9 million or 14.1  percent over  2013, due primarily to a 12.9 percent
increase in scheduled service passengers, despite  a relatively flat average fare year over year.

28

Ancillary revenue optimization efforts  led  to  a 15.2 percent  increase in  ancillary air-related revenue

in 2014 over 2013. TRASM improved  2.3 percent  to  12.66¢ in 2014 from  12.37¢ in 2013, even while
taking into consideration a slight 0.4 percent decrease  in base fare. In addition, other revenue  increased
by $16.9  million, primarily due to aircraft  lease revenue  received from a European carrier.

Our average number of aircraft in revenue service increased by 9.4 percent from  62.9 aircraft  in
2013 to 68.8 aircraft in 2014, which has  allowed us to continue to increase scheduled  service  capacity
and grow departures by 12.5 percent.  We were able to grow ASMs  by 10.1 percent in 2014, even  with a
1.9 percent decline in scheduled service  stage length, and a  fleet utilization rate at  a company low of
5.4 block hours per aircraft per day.

Although 2014 fuel prices were lower  than levels experienced in  2013, and dropped  significantly  in
the fourth quarter, fuel remains our  largest  operating cost. We  experienced a  year-over-year decrease in
our  system average cost per gallon of 5.9  percent, from $3.20 in 2013 to $3.01 in 2014.  Our fuel cost
per  ASM declined 8.2 percent from 4.73¢ in 2013 to 4.34¢  in 2014 as  a full year of A320 series aircraft
in service has improved fuel efficiency and  led to a 2.6 percent increase  in total system ASMs per
gallon to approximately 70.

CASM excluding fuel increased 18.0 percent from 2013,  due  primarily  to  a non-cash  impairment
charge  and other infrequent expenses  experienced during 2014,  as well as overall operational growth.
We  took a $43.3 million non-cash impairment  charge on our Boeing 757 fleet,  mentioned  below,
$8.5 million in compensation expense related to the departure of  our former President and COO, as
well as $14.8 million for sub-service aircraft needed as a  result of crew availability and training delays.
We  had a 9.4 percent increase in average  aircraft in service and a  16.8 percent increase in full-time
equivalent employees, also driving the  overall operating expense increase.

As of December 31, 2014, we had $416.8  million  in unrestricted cash  and  investment securities, up

from $387.1 million as of December  31, 2013, an  increase primarily  driven by our $300.0  million
unsecured debt offering and other secured debt issued in 2014. As  we have continued to generate
increased amounts of operating cash  flows, and were  able  to  raise lower interest  rate debt in  2014, we
prepaid the remaining $121.1 million balance of our senior secured  term loan facility (the ‘‘Term
Loan’’) as well as the $8.5 million balance owed  on debt secured  by two Boeing 757-200  aircraft. Our
liquidity position continues to provide us  opportunities to invest in the  growth of our fleet, with
$279.4 million in cash capital expenditures during 2014, the  majority of which was related  to  the
acquisition of A320 series aircraft. As  of  December 31, 2014, we have acquired  13 A320  series aircraft,
eight of which are encumbered. We have  also  invested in 12 Airbus A320  series aircraft  currently on
lease to a European carrier for future inclusion  in our fleet.

In 2014, our Board of Directors declared a  special cash dividend  of $2.50 per share to

shareholders of record on December  19, 2014,  for a total of $43.7  million,  which was paid in January
2015. In addition, under our approved  stock repurchase program, we repurchased 1,268,289 shares in
2014, at an average cost of $109.68 per  share, for total cash payments of  $139.1 million.

In the fourth quarter of 2014, during  management’s review  of our  757 fleet, triggering  events
occurred and we concluded that the carrying  value of this  fleet,  and related assets, was no  longer fully
recoverable when compared to the estimated remaining future undiscounted cash flows, and  a non-cash
impairment charge of $43.3 million was recognized.

29

Aircraft

Operating Fleet

The following table sets forth the number  and  type of aircraft in service and operated  by  us  as of

the dates  indicated:

As of December 31,
2014

As of December 31,
2013

As of December  31,
2012

Own
(a)

Lease

Total

Own
(a)

Lease

Total

Own
(a)

Lease

Total

MD82/83/88s(b) . . . . . . . . . . . . . . . . . . . .
53 —
MD87s(c) . . . . . . . . . . . . . . . . . . . . . . . . — —
6 —
B757-200 . . . . . . . . . . . . . . . . . . . . . . . . .
4 —
A319(d) . . . . . . . . . . . . . . . . . . . . . . . . .
7 —
A320 . . . . . . . . . . . . . . . . . . . . . . . . . . .

53
52 —
— — —
6 —
2
1
5 —

6
4
7

56 —
52
2 —
—
6
5 —
3 — —
5 — —

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . .

70 —

70

64

2

66

63 —

56
2
5
—
—

63

(a) Excludes aircraft acquired but not yet in revenue service or  temporarily  stored as  of the date

indicated.

(b) Includes the following number of  MD-80 aircraft  (MD-82/83/88s) modified to a 166-seat
configuration: December 31, 2014—53; December 31, 2013—51; December 31,  2012—45.

(c) Used almost exclusively for fixed fee  flying.

(d) Excludes 12 aircraft on lease to a  European  carrier until 2018.

MD-80 aircraft

During  2014, we modified two MD80 aircraft to 166  seats as part of our seat reconfiguration
program, and as of December 31, 2014, all 53  of our MD80 aircraft  have been modified  to  a 166 seat
configuration.

Boeing 757-200 aircraft

In the fourth quarter of 2014, we concluded that  the carrying value of  our Boeing 757-200 series
aircraft, engines, and related assets is  no longer recoverable based on the estimated remaining future
undiscounted cash flow analysis performed, and  we have updated the respective  assets’ useful  lives,
averaging approximately three years. The fleet plan table below reflects these aircraft being retired at
their next scheduled heavy check visit.

Airbus A320 series  aircraft

As of February 26, 2015, we have entered into purchase agreements for 14 additional Airbus A319

aircraft as well as seven Airbus A320 aircraft. We also have  12 Airbus A319 aircraft on  lease to a
European carrier until 2018, which we expect to subsequently  add to our operating  fleet.

Fleet plan

We  believe our current fleet count, coupled with  the purchase and acquisition  of used Airbus A320
series aircraft under contract, will meet  our aircraft needs to support planned growth beyond 2015. The

30

following table provides the expected  number of operating  aircraft in service at  the end of the
respective year based on scheduled contracted deliveries  of  Airbus  aircraft  as of February  26, 2015:

December 31,
2015

December 31,
2016

MD-80 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B757-200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A319 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A320 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53
5
11
12

81

53
4
17
12

86

We  continually consider other aircraft acquisitions on  an opportunistic  basis.

Network

We  use profitability management tools  to  manage capacity and route expansion  through

optimization of flight schedule to, among  other things, better match  demand  in certain markets. Using
profitability management tools, we continually  adjust our network through  the addition  of new markets
and routes, adjust the frequencies into  existing markets, and  exit certain  markets.  TRASM improved to
12.71¢ in 2014 compared to 12.23¢ in  2013 despite our significant capacity growth  in 2014, primarily
due to increased ancillary per-passenger revenues.  We continue to focus  on operating a higher
percentage of our flights during peak  days of the week and adjust  as needed for seasonality, and  a
lower percentage of flights during off-peak windows. We believe  this approach  with our planned
departure and ASM growth, primarily  in  our Florida  markets, will contribute to the  achievement of our
profitability goals in the current operating  environment.

As of December 31, 2014, we operated 233 routes into our leisure  destinations, including service
from 83 under-served cities, compared  to  226 routes from 86 under-served  cities as of December  31,
2013. During 2014, we discontinued service to one leisure destination, commenced  service  on 25  new
routes, and discontinued service on non-performing  routes.  The  additions  to  our  network in 2014 were
primarily on the East Coast, which continues to be a focus  into  2015. We plan to increase our total
routes to 271 by August of 2015, based  on  our currently published schedule.

The following shows the number of leisure destinations  and cities served as  of the dates indicated

(includes cities served seasonally):

As of
December 31,
2014

As of
December 31,
2013

As of
December 31,
2012

Leisure destinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Under-served cities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total cities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total routes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13
83

96

233

14
86

100

226

13
74

87

195

Trends and Uncertainties

Fuel cost volatility has significantly impacted our  operating results in prior  years.  Although 2014

fuel prices were lower than levels experienced in  2013, and  dropped significantly in the fourth quarter,
fuel remains our largest operating cost.  Aircraft fuel expense  for 2014 increased $2.7 million, or
0.7 percent, compared with 2013. This increase is due to a  7.0 percent increase  in system fuel gallons
consumed, offset by a year-over-year decrease in our system average cost  per  gallon of 5.9 percent,
from $3.20 to $3.01. Fuel efficiency was  also positively impacted by a 2.6 percent  increase in total

31

system ASMs per gallon. Fuel costs in  the long-term  remain  uncertain and fuel cost  volatility  could
materially affect our future operating costs.

We  believe small and medium-sized cities  represent a large, under-served,  market,  especially for

leisure  travel. We have recently begun  to  serve medium-sized cities, to which  major carriers have
reduced service, creating a void for us to fill  with limited or  no direct nonstop  competition. We plan to
increase our total routes to 271 by August of 2015, and will provide service from  Cincinnati, OH;
Pittsburgh, PA; and Indianapolis, IN  into  several of our leisure destinations. We have also added
Jacksonville, FL, and New Orleans, LA,  as  leisure destinations. Although we believe our nonstop
service and low prices make it attractive for leisure travelers to purchase  our travel  services  and
products, we may experience increased  competition following the  entrance into these larger markets.

We  have three employee groups who have  voted for union representation: pilots, flight attendants,

and flight dispatchers. These three employee  groups make up approximately 53  percent of our total
employee base. We are currently in various stages of negotiations for collective bargaining agreements
with the labor organizations representing these employee  groups. Any labor actions  following an
inability to reach collective bargaining  agreements could materially impact our operations during the
continuance of any such activity.

Our Operating Expenses

A brief description of the items included in our operating expense  line items follows.

Aircraft fuel expense includes the cost of aircraft fuel, fuel taxes, into  plane  fees  and airport fuel

flowage, storage or through-put fees. Under the majority  of  our fixed fee  contracts, our customer
reimburses us for fuel costs. These amounts are  netted against  our fuel expense.

Salary and benefits expense includes  wages, salaries, and employee  bonuses,  sales  commissions for

in-flight personnel, as well as expenses  associated with employee benefit plans, stock  compensation
expense related to equity grants, and employer payroll  taxes.

Station operations expense includes the  fees  charged by airports for the use or  lease of airport
facilities and fees charged by third party vendors  for ground handling services, commissary expenses
and other related services such as deicing  of aircraft.

Maintenance and repairs expense includes all parts, materials and spares required to maintain our

aircraft. Also included are fees for repairs  performed  by  third  party vendors.

Sales and marketing expense includes all advertising, promotional  expenses, travel agent

commissions and debit and credit card  processing fees associated with  the sale  of scheduled service and
air-related charges.

Aircraft lease rentals expense consists of the cost of leasing aircraft under operating leases with

third parties and costs for sub-service  contracted  out.

Depreciation and amortization expense includes the depreciation of all  fixed  assets, including

aircraft that we own.

Other expense includes the cost of passenger liability insurance, aircraft hull  insurance and all
other insurance policies excluding employee welfare insurance. Additionally, this  expense includes  loss
on disposals of aircraft and other equipment disposals,  travel  and training expenses for  crews and
ground personnel, facility lease expenses, professional  fees, personal property taxes and all other
administrative and operational overhead  expenses  not  included in  other  line  items  above.

32

RESULTS OF OPERATIONS

Our results of operations for interim periods are  not  necessarily  indicative of those  for the  entire

year because our business is subject to  seasonal  fluctuations. We can be adversely  impacted  during
periods with reduced leisure travel spending.  Traffic  demand  for our  business  historically has been
weaker in the third quarter and stronger  in the first quarter.

2014 compared to 2013

Operating Revenue

Scheduled service revenue. Scheduled service revenue for 2014 increased by $80.7  million, or
12.4 percent, compared with 2013. The increase was primarily driven by  a 12.9  percent increase in  the
number of scheduled service passengers, despite a relatively  flat  average base fare year over year.
Passenger growth was possible due to a  12.5 percent increase  in the  number of scheduled  service
departures, as we increased the number  of aircraft in  service by  9.4 percent from  2013.

Air-related revenue. Ancillary air-related revenue for 2014  increased $43.8 million or 15.2 percent

compared with 2013, primarily due to a 12.9  percent increase in  the number  of  scheduled service
passengers and our optimization efforts  related to certain  ancillary products and  fees.  Our efforts
included a focus on seat assignment fees, priority boarding,  and boarding pass printing fees, as  well as
certain policy initiatives such as trip  cancellation  and  itinerary  changes.

Third party revenue. Third party ancillary revenue decreased by 1.2  percent in 2014 from  2013 due

primarily  to a decrease of 11.3 percent  in hotel room nights sold, offset by an  8.5 percent increase  in
rental car days sold. The reduction in hotel room sales was  driven by a  decline  in Las Vegas nights
sold, primarily due to a 2013 change in our  pre-purchase agreement  for discounted room rates. The
increase  in rental car days sold was driven by an increase in scheduled service passengers  to  those
markets where a higher percentage of  rental car days are typically sold, such  as Florida  and Phoenix.

The following table details ancillary revenue per scheduled service passenger  from air-related

charges and third party products:

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$41.37
4.56

$40.52
5.21

Total ancillary revenue per scheduled service  passenger . . . . . . . . . . . .

$45.93

$45.73

For the Year Ended
December 31,

2014

2013

Percentage
Change

2.1%

(12.5)

0.4%

33

The following table details the calculation  of ancillary revenue from third party  products. Third
party products consist of revenue from  the sale  of  hotel rooms, ground transportation (rental  cars and
hotel shuttle products), attraction and  show  tickets, and fees we  receive from other  merchants selling
products through our website:

(in thousands except room nights and rental car days)

For the Year Ended
December 31,

2014

2013

Gross ancillary revenue—third party  products . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$121,444
(83,053)
(1,804)

$120,730
(81,904)
(1,796)

Percentage
Change

0.6%
1.4
0.4

Ancillary revenue—third party products . . . . . . . . . . . . . . . . . . . . . .

$ 36,587

$ 37,030

(1.2)

As percent of gross ancillary revenue—third party . . . . . . . . . . . . . . . . .
Hotel room nights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rental car days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30.1%

30.7% (0.6)pp

528,329
916,640

595,697
844,858

(11.3)

8.5%

(a) Includes payment expenses and travel  agency commissions.

Fixed  fee contract revenue. Fixed fee contract revenue for 2014 remained  relatively flat compared

with 2013 as no significant changes were made to existing flying agreements.

Other  revenue. Other revenue for 2014 increased $16.9 million  compared with  2013, primarily
from aircraft lease revenue related to the  12 Airbus A320  series aircraft  acquired  in June 2014, which
are currently on lease to a European  carrier.

Operating Expenses

We  primarily evaluate our expense management by comparing our  costs  per passenger and  per

ASMs across different periods, which  enables  us to assess  trends in  each expense category. The
following table presents operating expense per passenger  for  the  indicated periods. The table also
presents operating expense per passenger, excluding  fuel, a statistic  which provides management and
investors the ability to measure and monitor our cost  performance  absent fuel price volatility. Both the
cost and availability of fuel are subject to many economic and political factors beyond our control.

For the Year Ended
December 31,

2014

2013

Percentage
Change

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Special charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expense per passenger . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel . . . . . . . . . . . . . . . . . .

$ 47.61
23.71
10.38
10.64
3.49
1.96
10.23
6.81
5.32

$120.15
$ 72.54

$ 53.25
21.91
10.80
10.06
2.99
1.27
9.57
6.35
—

$116.20
$ 62.95

(10.6)%
8.2
(3.9)
5.8
16.7
54.3
6.9
7.2
NM

3.4
15.2%

The following table presents unit costs, defined  as operating  expense per ASM or (‘‘CASM’’)  for
the indicated periods. The table also  presents Operating CASM, excluding fuel. As on  a per-passenger

34

basis, excluding fuel on a per ASM basis  provides management and investors  the ability to measure and
monitor our cost performance absent fuel  price volatility.

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Special charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Year
Ended
December 31,

2014

2013

4.34¢
2.16
0.95
0.97
0.32
0.18
0.93
0.62
0.48

4.73¢
1.95
0.96
0.89
0.27
0.11
0.85
0.56
—

Operating expense per ASM (CASM) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CASM,  excluding fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10.95¢ 10.32¢
5.59¢
6.61¢

Percentage
Change

(8.2)%
10.8
(1.0)
9.0
18.5
63.6
9.4
10.7
NM

6.1%
18.2%

Aircraft  fuel expense. Aircraft fuel expense for 2014 increased $2.7 million, or  0.7 percent,
compared with 2013. We consumed 7.0 percent  more in system fuel  gallons, which was offset  by  a
5.9 percent decrease in average fuel cost per gallon.  Fuel efficiency was positively impacted by a
2.6 percent increase in total system ASMs  per gallon, or  approximately 70.

Salary and benefits expense. Salary and benefits expense for 2014 increased  $34.7 million, or
21.9 percent, compared with 2013. The increase  is primarily  attributable  to a 16.8  percent increase in
the number of full-time equivalent employees,  as crew training  constraints negatively affected our
productivity and as a result of overall growth, as well as a one-time expense  of  $8.5 million related  to
the departure of our former President  and COO.

Station operations expense. Station operations expense for 2014 increased  $6.4  million, or just

8.2 percent on a 12.5 percent increase in  scheduled service departures. This trend is due to our
continued East Coast network growth,  as  Florida  departure costs during 2014, on average,  were
61.6 percent less than in Las Vegas.

Maintenance and repairs expense. Maintenance and repairs expense for 2014  increased
$14.0 million, or 19.2 percent compared with 2013. The increase  is partially due to a  9.4 percent
increase in average number of operating aircraft in service.  In addition,  our  heavy check  expense
increased by $5.5 million or 22.9 percent  in  2014 from 2013, resulting  from an approximate 30 percent
increase in shop visits, the majority of  which were scheduled.

Sales and marketing expense. Sales and marketing expense for 2014 increased $6.8  million,  or
31.4 percent compared with 2013. The increase  is partially due  to  increased  processing fees resulting
from a shift from debit card to credit card  usage, and a 12.7 percent increase in total passenger
revenue. Additionally, during 2014, we  paid  $2.8 million for the  production and distribution  of  the
inflight  syndicated game show, ‘‘The  GamePlane,’’  which was filmed on our  flights as part of our
national branding campaign.

Aircraft  lease rentals expense. Aircraft lease rental expense increased $6.7 million for 2014

compared with 2013. Throughout 2014, we experienced continued crew  training delays requiring
sub-service flying to meet our scheduled service needs, which led to a $10.1 million expense increase
year over year. This was offset by a $3.4  million  decrease in aircraft operating lease  rental payments. In

35

the second quarter of 2014, we purchased  the two Airbus A320  series  aircraft under operating lease  in
2013 and do not currently lease any aircraft in our operating fleet.

Depreciation and amortization expense. Depreciation and amortization expense for 2014  increased
$14.1 million, or 20.4 percent, compared with 2013. The increase  was primarily driven by a  9.4 percent
increase in average number of aircraft  in  service. Additionally, during  the second quarter of 2014, we
began depreciating 12 Airbus A320 series  aircraft purchased in June 2014, currently on lease to a
European carrier, which are non-ASM  producing aircraft.

Other  expense. Other expense for 2014 increased by $9.6 million, or 20.8 percent, compared with

2013. The increase was primarily attributable to training costs required  to  prepare for 2015 crew
staffing of $3.5 million, as well as a $3.6 million increase related to information  technology services to
support our continuing growth.

Special  charge. We incurred a $43.3 million non-cash impairment charge to our Boeing 757-200

series aircraft, engines and related assets, triggered in the fourth quarter of 2014.

Other (Income) Expense

Other expense for 2014 increased by $12.2  million compared  with 2013 due  to  higher interest
expense on our outstanding debt, which more than doubled from December 31,  2013 to December 31,
2014.

Income Tax Expense

Our effective income tax rate was relatively  flat at 37.1  percent for 2014 compared to 37.4 percent

for 2013. While we expect our tax rate to be fairly consistent in the  near term,  it will vary depending
on recurring items such as the amount of income we earn  in each state and  the state  tax rate
applicable to such income. Discrete items during  interim periods may  also affect our tax rates.

2013 compared to 2012

Operating Revenue

Our operating revenue increased 9.6 percent to $996.2  million in 2013, up  from $908.7 million in

2012, primarily due to a 19.6 percent increase  in ancillary  revenue and  an 11.1  percent increase in
scheduled service revenue. Scheduled service  revenue  and  ancillary  revenue increases  were driven by a
7.8 percent increase in scheduled service passengers  and a 5.6  percent increase in  our total  average fare
to $137.43 in 2013 compared to $130.10 in  2012.

Scheduled service revenue. Scheduled service revenue increased 11.1 percent to $651.3 million  for
2013, up from $586.0 million in 2012. The increase was driven by a 7.8 percent increase in  the number
of scheduled service passengers and a 3.1  percent increase  in our scheduled service average  base  fare.
Passenger growth was attributable to a  5.0 percent increase in the average number of passengers per
departure, associated with a 5.4 percent growth in scheduled service seats per departure, and  a
3.0 percent increase in the number of scheduled  service departures. We  added 44 new routes in 2013
which  increased the number of passengers  as our load  factor remained relatively unchanged at
88.9 percent in 2013 compared to 89.4 percent in 2012.

Ancillary revenue. Ancillary revenue increased 19.6 percent to $324.9 million  for  2013, up  from
$271.6 million in 2012, driven by an 11.0 percent increase in ancillary revenue per scheduled  passenger
from $41.20 to $45.73 and a 7.8 percent increase in the number of scheduled  service  passengers. The
increase in our ancillary revenue per scheduled service passenger of  $4.53 was mainly attributable to an
increase in charges for bags resulting  from the implementation of a new carry-on bag fee, introduced in
April 2012 and in effect for the full year during 2013, and sales of assigned seats as the completion of

36

our  MD-80 modification program allowed  us to sell  additional assigned seats on these aircraft. The
following table details ancillary revenue per scheduled  service passenger  from  air-related  charges and
third party products:

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third party products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$40.52
5.21

$35.72
5.48

Total ancillary revenue per scheduled service  passenger . . . . . . . . . . . . .

$45.73

$41.20

For the Year
Ended
December 31,

2013

2012

Percentage
Change

13.4%
(4.9)

11.0%

The following table details the calculation  of ancillary revenue from third party  products. Third
party products consist of revenue from  the sale  of  hotel rooms, ground transportation (rental  cars and
hotel shuttle products), attraction and  show  tickets and fees we  receive from  other  merchants selling
products through our website:

(in thousands except room nights and rental car days)

For the Year Ended
December 31,

2013

2012

Gross ancillary revenue—third party  products . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transaction costs(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$120,730
(81,904)
(1,796)

$119,027
(78,979)
(3,924)

Percentage
Change

1.4%
3.7
(54.2)

Ancillary revenue—third party products . . . . . . . . . . . . . . . . . . . . . .

$ 37,030

$ 36,124

2.5

As percent of gross ancillary revenue—third party . . . . . . . . . . . . . . . . .
Hotel room nights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rental car days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

30.7%

30.3%

595,697
844,858

690,116
763,353

0.4pp

(13.7)
10.7%

(a) Includes payment expenses and travel  agency commissions

During  2013, we generated gross revenue of $120.7  million  from  the sale of third party products,
which  resulted in net revenue of $37.0  million.  Net third party products  revenue increased 2.5  percent
primarily due to the impact on our margin from lower  transaction costs.  The 10.7 percent increase in
rental car days sold was driven by an  increase  in scheduled service passengers to those  markets  where a
higher  percentage of rental car days are typically sold, such as Florida and Phoenix. Hotel room nights
sold in 2013 decreased by 13.7 percent compared to 2012. In  the fourth  quarter  of 2012, we phased  out
offering an air discount tied to hotel sales in order  to  generate  higher levels of overall company
profitability. Hotel net revenue in 2013 excluding the effect of an air discount increased 25  percent
compared to 2012.

Fixed  fee contract revenue. Fixed fee contract revenue decreased 59.3  percent to $17.5 million in

2013, from $42.9 million in 2012. The  decrease was driven  by a 66.7 percent  reduction in  fixed  fee
block hours flown, slightly offset by a  22.3 percent higher  per-block  hour rate. The significant reduction
in our fixed fee block hours flown was  mainly due to the expiration of a fixed fee flying contract in
December 2012.

37

Other  revenue. We generated other revenue of $2.5 million  for  2013, compared  to  $8.2 million  in
2012, primarily from lease revenue for  aircraft and  flight equipment. Aircraft previously leased in 2012
were added to our fleet and placed into revenue service in  2013 which  led to the decrease  in other
revenue for the current year. We leased  out  three Boeing 757-200 aircraft to third parties  on a
short-term basis for the majority of 2012  while  we leased out  one  A320 Airbus aircraft in 2013  with a
lease term from June through September.  We took possession of the A320 Airbus aircraft from lease
expiration and placed it into our operating fleet during the fourth quarter of 2013.

Operating Expenses

Our operating expenses increased 8.4 percent to $841.4 million in  2013 compared  to  $776.4 million

in 2012 in line with an 8.8 percent increase in system capacity.  The  following  table presents operating
expense per passenger for the indicated  periods.

For the Year Ended
December 31,

2013

2012

Percentage
Change

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expense per passenger . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expense per passenger, excluding fuel . . . . . . . . . . . . . . . . . .

$ 53.25
21.91
10.80
10.06
2.99
1.27
9.57
6.35

$116.20
$ 62.95

$ 54.13
19.08
11.21
10.58
2.75
—
8.23
5.14

$111.12
$ 56.99

(1.6)%
14.8
(3.7)
(4.9)
8.7
NM
16.3
23.5

4.6%
10.5%

The following table presents unit costs, defined as operating  expense per ASM (‘‘CASM’’), for the

indicated periods.

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Year
Ended
December 31,

2013

2012

4.73¢
1.95
0.96
0.89
0.27
0.11
0.85
0.56

5.05¢
1.78
1.05
0.99
0.26
—
0.77
0.47

Operating expense per ASM (CASM) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CASM,  excluding fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10.32¢ 10.37¢
5.32¢
5.59¢

Percentage
Change

(6.3)%
9.6
(8.6)
(10.1)
3.8
NM
10.4
19.1

(0.5)%
5.1%

Aircraft  fuel expense. Aircraft fuel expense increased only 1.9 percent  to  $385.6  million for 2013,

up from $378.2 million in 2012 on a  1.4 percent increase  in gallons  consumed,  from 118.8 million in
2012 to 120.5 million in 2013. Fuel cost  per  gallon remained  relatively flat year-over-year. Despite an
8.8 percent increase in total system ASMs  in 2013, our fuel cost per ASM declined 6.3 percent from
5.05¢ in 2012 to 4.73¢ in 2013 due to  a 7.3  percent increase  in ASMs per gallon. Fuel  efficiency
increased from the introduction of used A320 series Airbus aircraft into our operating fleet, having six

38

high capacity Boeing 757-200 in revenue  service,  and  16 additional seats per aircraft from  our
MD-80 seat reconfiguration program. The higher gauge aircraft in our fleet provided us additional
capacity  over which to spread our fuel  costs.

Salary and benefits expense. Salary and benefits expense increased 19.0 percent  to  $158.6 million

for 2013, up from $133.3 million in 2012.  The increase is primarily  attributable to a 13.4  percent
increase in the number of full-time equivalent employees, adjustments  to  our pilot  pay scales as a  result
of our increased profitability, stock-based  compensation and  increased bonus expense resulting from
our  higher profitability in 2013 compared to 2012. The increase  in the  number of average  full-time
equivalent employees was driven by additional headcount for flight attendants  as we  increased the
gauge of our  aircraft and the hiring of information technology staff to support our ongoing
commitment to enhance our technology  infrastructure. As a result of pilot compensation being tied to
our  overall margin performance, pilot  pay  scales were higher  in 2013  compared to 2012,  as the most
recent adjustment to pay scales was in  effect during the entire year  in 2013 but only for  two months
during 2012.

Station operations expense. Station operations expense remained relatively flat  at $78.2 million for

2013 compared to $78.4 million in the same  period of 2012. Our cost per departure  increased
4.8 percent offsetting a 4.7 percent decrease  in system departures.

Maintenance and repairs expense. Maintenance and repairs expense decreased  1.5 percent to

$72.8 million for 2013, compared to  $73.9 million in 2012  despite a  4.5 percent increase in average
number of aircraft in service. The decrease in maintenance expense  was due to lower number of
scheduled overhaul engine events in 2013 compared  to  2012. In 2013 we had ten overhaul engine
events compared to 13 events in 2012.

Sales and marketing expense. Sales and marketing expense increased  by 12.8 percent to

$21.7 million for 2013, compared to  $19.2 million in 2012.  An increase in debit card  take rate since the
introduction of our debit card discount in  2012  has resulted  in a reduction of our transaction costs  as a
percentage of scheduled service and  ancillary revenue. This trend  continued into 2013 as  our  scheduled
service and ancillary revenues increased 13.8 percent which outpaced our 12.8  percent increase in  sales
and marketing expense. During 2013  we ran our first national commercial campaign which led to
increased advertising spending.

Aircraft  lease rentals expense. We had $9.2 million in aircraft lease rentals expense  for 2013 and  no

expense in 2012. During 2013, we took delivery of  two leased Airbus A319  aircraft, with  one aircraft
placed into service in the first half of 2013. We expect  to  accept  delivery of the  remaining  seven  Airbus
A319 aircraft under existing lease contracts during 2014  and 2015.  Additional factors were our
contracting for sub-service as a result  of  the  operational disruption  in September related to the MD-80
slide reinspections and the delay in placing  Airbus  A320s into service  in December  as a result  of the
FAA shutdown.

Depreciation and amortization expense. Depreciation and amortization expense increased

20.5 percent to $69.3 million for 2013, compared to $57.5 million in 2012. The increase  was driven by a
higher  cost of our larger gauge aircraft  fleet compared to the prior year and additional depreciation
resulting from a change in the estimate of  residual values and remaining  useful lives  for our MD-80
engine pool in 2013. We also incurred  additional expenses  due to amortization of capitalized IT
infrastructure costs.

Other  expense. Other expense increased 28.0 percent  to  $46.0  million for 2013 from $35.9 million

for 2012. The increase was primarily attributable to a $5.3 million write-down of engine values  in our
consignment program compared to 2012, non capitalizable information  technology development  costs,
costs to support a seasonal operating base in Los Angeles and  crew training for our  Airbus  fleet.

39

Other (Income) Expense

Other (income) expense increased 5.2 percent to $8.1 million in  2013 compared  to  $7.7 million in

2012. The increase was due to higher interest expense from increased borrowings.

Income Tax Expense

Our effective income tax rate was relatively  flat  at 37.4  percent for 2013 compared to 37.1 percent

for 2012. While we expect our tax rate to be fairly  consistent in the  near term,  it will vary depending
on recurring items such as the amount of  income  we earn  in each state and  the state  tax rate
applicable to such income. Discrete items during interim periods may  also affect our tax rates.

LIQUIDITY AND CAPITAL RESOURCES

During  2014, our primary source of funds was cash generated by our  operations. Our operating
cash flows, along with the proceeds of  financing, have allowed us to invest in  the growth of our fleet
and information technology infrastructure  and  development, while meeting  our  short-term obligations,
returning cash to our stockholders, and  growing  our cash position. Our future  capital needs are
primarily for the acquisition of additional  aircraft to meet our  growth and operational needs. As of
December 31, 2014, we had $164.4 million of obligations under existing aircraft purchase agreements.
We  believe we have more than adequate  liquidity resources, through  our operating cash flows  and cash
balances, to meet our future contractual obligations. As  we  have done in the past, we opportunistically
consider raising funds through debt financing on  acceptable terms.

Current Liquidity

Cash, restricted cash and investment  securities (short-term and long-term) increased from
$397.7 million at December 31, 2013  to  $428.8 million at December  31, 2014. Restricted cash
represents escrowed funds under fixed fee  contracts and cash collateral against  letters of  credit required
by hotel properties for guaranteed room  availability, airports and certain other parties. Investment
securities represent highly liquid marketable  securities which are available-for-sale. Under  our  fixed  fee
flying contracts, we require our customers to prepay for flights  to  be  provided by us, and the
prepayments are escrowed until the flight  is  completed. Prepayments are  recorded as restricted  cash
and a corresponding amount is recorded  as air traffic liability. Our  restricted cash balance increased
from $10.5 million as of December 31, 2013 to $12.0  million  at December 31, 2014.

In April 2014, we prepaid, in full, the $120.9 million balance and accrued interest of $0.2  million

of our term loan originally due March 2017.  At the  same time,  we  borrowed  $45.3 million under a  loan
agreement secured by 53 MD-80 aircraft. In April and May 2014, we prepaid a  note payable  in the
amount of $8.5 million originally due June 2016.  In  May 2014, we borrowed  $40.0 million under a  loan
agreement secured by all six of our Boeing 757  aircraft. In  June 2014, we completed an offering of
$300.0 million aggregate principal amount of senior unsecured notes which  will  mature in July  2019.
Finally, in June 2014, we assumed $142.0 million of  debt in  connection with  the acquisition of 12
separate special purpose companies, each  owning  one  Airbus  A320 series aircraft. Refer to Item  8—
Financial Statements and Supplementary Data—Notes  to  Consolidated  Financial Statements—Note 5—
Long-Term Debt for further discussion of our notes payable.

As of December 31, 2014, our cash balances and investment securities (including short-term and
long-term investments but excluding restricted cash) are $416.8 million  and our total debt, including
current maturities, is $593.1 million.

In 2014, our primary source of funds was $269.8  million  generated  by our  operations.  Our
operating cash flows have allowed us to return  value to shareholders  and  invest in the growth of  our
fleet, information technology infrastructure and development, and substantially maintain our cash

40

position, while meeting our short-term  obligations. During 2014, we paid $41.8  million  in the form of a
cash dividend to our shareholders and repurchased $139.1  million in  common stock. Our  future capital
needs are primarily for the acquisition  of  additional aircraft, including  our existing Airbus A320 series
aircraft purchase agreements. We believe  we have  more than  adequate liquidity  resources  through our
operating cash flows, cash balances, and the proceeds  of  our  debt to meet  future contractual
obligations. As we have done in the past, we consider  raising  funds  through debt financing on  an
opportunistic basis from time to time.

In addition to our announced quarterly cash dividend, we  plan to continue to repurchase our stock
in the open market and consider special  cash dividends  from time  to  time, subject  to  availability of cash
resources and compliance with our note  covenants.

Sources and Uses of Cash

Operating Activities. During 2014, our operating activities provided  $269.8 million of cash

compared to $196.9 million during 2013. Operating  cash inflows  are  primarily derived  from providing
air transportation to customers. The  vast majority of tickets are  purchased prior  to  the day on  which
travel  is provided. Operating cash outflows are related to the recurring expenses  of  airline operations.
The operating cash flows for 2014 and 2013  were impacted primarily by our results  of  operations,  as
well as changes in air traffic liability, prepaid expenses,  and accrued liabilities.

Net cash provided during 2014 increased compared to 2013  primarily  as a result  of an increase in

our income after adjustment for non-cash items such as depreciation and amortization expense
($14.1 million higher in 2014), the impairment  charge ($43.3 million in 2014) and stock based
compensation ($6.9 million higher in  2014).

During 2013, our operating activities  provided  $196.9 million of cash compared to $176.8 million in

2012. The higher cash provided by operating activities  in 2013 compared to 2012 was primarily the
result of a $13.4 million increase in net income.

Investing Activities. Cash used in investing activities for 2014 was $315.2 million compared to
$192.8 million in 2013. During 2014,  our primary use of cash was for the purchase of property and
equipment of $279.4 million and the  purchase of investment securities,  net of maturities, of
$36.6 million. Purchase of property and equipment  during 2014 consisted  primarily of  the purchase of
Airbus A320 series aircraft and aircraft induction costs.

During  2013, our primary use of cash  was  for the purchase of investment securities, net of

maturities, of $26.2 million and purchase  of property  and equipment  of $177.5 million. These investing
activities were offset by cash provided  by returned aircraft deposits of $10.2 million.

Financing Activities. Cash provided by financing activities in 2014 was  $37.4 million. We received
$385.3 million in proceeds from the issuance  of  notes payable associated with a $300.0 million senior
unsecured note, $40.0 million note secured  by six Boeing 757-200 aircraft, and $45.3  million under a
loan agreement secured by 53 MD-80  aircraft. Cash provided by financing activities was offset  by  stock
repurchases of $139.1 million and debt repayments of $168.8 million.

In 2013, cash used in financing activities was $4.1 million, the majority of which was related  to

$106.0 million in proceeds from the issuance  of  notes payable, offset by $83.6 million of stock
repurchases and principal debt payments of $22.7 million.

Debt

Our long-term debt obligations increased  from $234.3 million as of December 31, 2013 to

$593.1 million as of December 31, 2014. Included in our December 31,  2014 total is  $131.5 million of
debt assumed in connection with the acquisition of  12 separate special purpose companies, each owning

41

one Airbus A320 series aircraft. These  aircraft are  currently on lease to a  European carrier. As of
December 31, 2014, we have all but five owned aircraft pledged to secure  our debt obligations.

COMMITMENTS AND CONTRACTUAL  OBLIGATIONS

The following table discloses aggregate information about our contractual cash  obligations as of

December 31, 2014 and the periods in which payments are due (in thousands):

Long-term debt obligations(1) . . . . . . . . . . . . .
Operating lease obligations(2) . . . . . . . . . . . . .
Aircraft purchase obligations(3) . . . . . . . . . . .
Airport fees under use and lease

Total

$619,279
16,675
164,406

Less than
1 year

$ 63,261
4,409
123,949

2 - 3 years

4  - 5 years

$126,124
5,706
40,457

$429,894
5,349
—

More than
5 years

$ —
1,211
—

agreements(4) . . . . . . . . . . . . . . . . . . . . . . .

25,850

10,270

15,451

129

—

Total future payments under contractual

obligations . . . . . . . . . . . . . . . . . . . . . . . . .

$826,210

$201,889

$187,738

$435,372

$1,211

(1) Long-term debt obligations include scheduled  interest  payments.

(2) Operating lease obligations include  the lease  and  use of gate space and areas surrounding gates,

operating support areas in airport terminals under use and  lease agreements, and leases of office,
warehouse and other space.

(3) Aircraft purchase obligations under  existing  aircraft  purchase  agreements.

(4) Obligations for common and joint  use  space in the airport terminal facilities under  use and lease

agreements.

OFF-BALANCE SHEET ARRANGEMENTS

As of December 31, 2014, we had $16.7  million  of  obligations under  operating leases,  as well as
$25.9 million in obligations for common  and  joint use space  in the airport terminal facilities, neither  of
which  were reflected on our balance sheet.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The discussion and analysis of our financial condition and results  of operations  is based  upon our
consolidated financial statements, which  have  been prepared in accordance  with accounting principles
generally accepted in the United States. The  preparation of  these financial statements requires us to
make estimates and judgments that affect  the reported amount of assets and liabilities,  revenues and
expenses, and related disclosure of contingent assets and liabilities at the  date of our financial
statements. Note 2 to our Consolidated Financial  Statements  provides a detailed discussion of  our
significant accounting policies.

Critical accounting policies are defined as those policies that reflect significant judgments about
matters that are inherently uncertain.  These estimates and judgments  affect the reported  amount  of
assets and liabilities, revenues and expenses, and related  disclosure of contingent assets and  liabilities  at
the date of our financial statements.  Our  actual results  may differ  from these estimates under different
assumptions or conditions. We believe  our critical accounting policies are limited to those described
below.

Revenue Recognition. Scheduled service revenue consists of passenger revenue generated from

nonstop flights in the Company’s route network,  recognized either when the  travel-related service or

42

transportation is provided or when the  itinerary expires  unused. Nonrefundable scheduled itineraries
expire on the date of the intended flight, unless the date  is extended by  notification from the customer
in advance. Itineraries sold for transportation  not  yet used, as well as unexpired credits, are included in
air traffic liability.

Various taxes and fees, assessed on the sale of tickets to customers, are collected by the  Company

serving as an agent, and remitted to  taxing authorities. These taxes  and fees are  presented  on a net
basis in the Company’s consolidated  statements of  income and recorded as a liability until remitted to
the appropriate taxing authority.

Fixed fee contract revenue consists largely of agreements to provide  charter service on a
year-round and ad hoc basis. Fixed fee contract  revenue is  recognized when the  transportation is
provided.

Ancillary revenue is generated from  air-related fees paid by ticketed  passengers  and the  sale of

third party products. Air-related charges consist of baggage fees, the use of the Company’s website  to
purchase scheduled service transportation,  advance seat assignments, and other services. Revenues from
air-related charges are recognized when the  transportation is  provided  if the product is not deemed
independent of the original ticket sale. Change  and  cancellation fees for nonrefundable itineraries are
air-related charges deemed independent of  the original ticket  sale, and are  recognized as revenue when
the sale occurs.

Ancillary revenue is also generated from  the sale  of  third  party products  such as hotel rooms,
rental cars, ticket attractions, and other  items. Revenues from the  sale of  third party  products are
recognized at the time the product is utilized, such  as the time a purchased hotel room is  occupied.
The Company follows accounting standards for revenue  arrangements with multiple deliverables to
determine the amount of revenue to  be recognized for  each  element of a bundled sale involving
air-related charges and third party products in addition to airfare. Revenue from the sale of third party
products is recorded net of amounts paid to wholesale providers, travel  agent  commissions, and
transaction costs.

Other revenue is generated from leased out  aircraft  and  flight  equipment, and  other miscellaneous

sources. Lease revenue is recognized  pro-rata over  the lease term.

Accounting for Long-Lived Assets. We record impairment losses on long-lived assets  used  in
operations, consisting principally of property and equipment, when events or  changes in circumstances
indicate, in management’s judgment, that  the assets might be impaired and the undiscounted  cash flows
estimated to be generated by those assets are less than the carrying amount of those  assets. In making
these determinations, we utilize certain assumptions,  including, but not limited to: (i) estimated fair
market value  of the assets; and (ii) estimated future cash flows expected to be generated  by  these
assets, which are based on additional assumptions  such as asset utilization, length of service the  asset
will be used in operations, and estimated  salvage values.

In estimating the useful lives and residual values of our aircraft, we  have primarily relied  upon

actual experience with the same or similar aircraft types, current and projected  future market
information, and recommendations from aircraft manufacturers. Subsequent revisions  to  these  estimates
could be caused by changing market  prices of our aircraft, changes  in utilization of the  aircraft and
other fleet events. We evaluate these  estimates used for each reporting  period and, when  deemed
necessary, adjust these estimates. To  the  extent a change in estimate  for useful lives  or salvage values of
our  property and equipment occurs, there could result  an acceleration of  depreciation expense
associated with the change in estimate.

Aircraft  maintenance and repair costs. We account for aircraft maintenance  activities under the
direct expense method. Under this method, maintenance and repair costs for owned and leased aircraft,
including major aircraft maintenance  activities, are charged to operating expenses as incurred.

43

Investment Securities. We maintain a liquid portfolio of investment  securities  available for current

operations and to satisfy on-going obligations. We have classified  these investments  as ‘‘available for
sale’’ and accordingly, unrealized gains  or  losses are  reported as  a  component  of comprehensive  income
in stockholders’ equity.

Stock-based compensation. We issued stock-based awards, including restricted stock, stock  options

and stock appreciation rights (‘‘SARs’’)  to  certain officers, directors, employees  and consultants.

We  recognize stock-based compensation expense over the  requisite service  period using  a fair value
approach. Determining the fair value requires judgment, and  we  use the Black-Scholes valuation  model
for stock options and SARs issued. Cash-settled  SARs are liability-based awards and fair value is
updated each reporting period using  the Black-Scholes  valuation  model  for outstanding awards.
Significant judgment is required to establish the assumptions to be used in the  Black-Scholes valuation
model. These assumptions are for the  volatility  of our common stock price,  estimated  term over which
our  stock options and SARs will be outstanding, and interest rate to be applied.

Expected volatilities used are based on  the historical  volatility of our common stock price.

Expected term represents the weighted  average time between the award’s  grant date  and its
exercise date. We estimated our expected  term assumption using historical award exercise activity and
employee termination activity.

The risk-free interest rate for periods equal to the  expected term  of the award is  based on  a

blended historical rate using Federal Reserve  rates for  U.S. Treasury securities.

The dividend yield reflects the potential effect that paying  a  dividend will  have on the  fair value of

the Company’s stock.

We  use our closing share price on the grant date as the fair value for  issuances of restricted stock.

RECENT ACCOUNTING PRONOUNCEMENTS

See related disclosure at Item 8—Financial Statements and Supplementary Data—Notes to

Consolidated Financial Statements—Note 2—Summary of  Significant Accounting Policies.

SPECIAL NOTE ABOUT FORWARD-LOOKING  STATEMENTS

We  have made forward-looking statements in this annual report on  Form 10-K,  and in this  section

entitled ‘‘Management’s Discussion and  Analysis of Financial Condition and Results of  Operations,’’
that are based on our management’s beliefs and assumptions and on  information  currently available to
our  management. Forward-looking statements include information concerning our  possible  or assumed
future results of operations, business strategies,  fleet plan,  financing plans,  competitive position,
industry environment, potential growth  opportunities,  future service to be provided and the effects of
future regulation and competition. Forward-looking statements include all statements that are not
historical facts and can be identified by the use  of forward-looking  terminology such as  the words
‘‘believe,’’ ‘‘expect,’’ ‘‘anticipate,’’ ‘‘intend,’’ ‘‘plan,’’ ‘‘estimate,’’  ‘‘project’’ or similar expressions.

Forward-looking statements involve risks, uncertainties and assumptions. Actual  results may  differ

materially from those expressed in the forward-looking statements. Important risk factors  that  could
cause  our results to differ materially  from those expressed in the  forward-looking statements may  be
found in our periodic reports filed with  the Securities and Exchange Commission at www.sec.gov. These
risk factors include, without limitation, volatility of  fuel  costs, labor issues, the  effect of economic
conditions on leisure travel, debt covenants, terrorist attacks,  risks inherent to airlines,  our  introduction
of an additional aircraft type, demand  for air services  to  our leisure  destinations from the markets
served by us, our dependence on our  leisure destination markets, the competitive environment,
problems with our aircraft, our reliance on our automated systems, economic  and other  conditions in

44

markets in which we operate, aging aircraft  and  other  governmental  regulation, increases in
maintenance costs and cyclical and seasonal fluctuations in our operating results.

Any forward-looking statements are based on  information  available  to  us today  and we undertake
no obligation to update publicly any  forward-looking  statements, whether as a  result of future events,
new information or otherwise.

Item 7A. Quantitative and Qualitative  Disclosures about Market  Risk

We  are subject to foreign currency translation risk associated with the forecasted lease  revenue
from 12 Airbus A320 series aircraft leased to a European-based company. We currently utilize  a foreign
currency swap to exchange cash flows based on specified underlying notional amounts, assets, and/or
indices to help manage foreign currency exchange rate risk with  respect  to cash  flows  from the lease
revenue.

We  are also subject to certain market risks,  including changes in interest rates and  commodity
prices (specifically, aircraft fuel). The  adverse effects of changes in markets  could  pose a  potential  loss,
as discussed below. The sensitivity analysis  does not consider the effects that  such adverse changes may
have on overall economic activity, nor does  it  consider additional  actions we may take to mitigate our
exposure to such changes. Actual results may differ. See the notes to our  consolidated  financial
statements in this annual report on Form  10-K for a description  of  our significant accounting  policies
and additional information.

Aircraft Fuel

Our results of operations can be significantly  impacted by  changes  in the  price and  availability of
aircraft fuel. Aircraft fuel expense for  the  years ended December 31, 2014, 2013 and 2012 represented
39.6 percent, 45.8 percent and 48.7 percent of  our operating expenses,  respectively. Increases in fuel
prices or a shortage of supply could have a material effect on our operations and operating results.
Based on our 2014 fuel consumption,  a hypothetical ten  percent increase  in  the average price  per
gallon of aircraft fuel would have increased  fuel expense by approximately $38.7 million, $38.5 million
and $37.5 million for the years ended December 31, 2014,  2013 and  2012, respectively. We  have not
hedged fuel price risk in recent years.

Interest Rates

We  have market risk associated with  changing interest  rates due  to  the short-term nature  of our

cash and investment securities at December  31, 2014, which totaled $89.6 million in  cash and cash
equivalents, $269.8 million of short-term investments and $57.4 million  of  long-term investments. We
invest available cash in government and  corporate debt securities, investment grade  commercial paper,
and other highly rated financial instruments. Because of the short-term nature of these investments, the
returns earned closely parallel short-term  floating interest rates. A hypothetical  100 basis  point change
in interest rates for the years ended December 31,  2014, 2013 and 2012, would have affected  interest
income from cash and investment securities by $4.0  million,  $3.7 million and  $3.4 million, respectively.

As of December 31, 2014, we had $246.6  million,  including current maturities, of variable-rate

debt. A hypothetical 100 basis point change  in interest rates  in 2014  would have affected interest
expense by $1.2 million, but would not  have  affected interest expense in prior years as a result  of  the
LIBOR floor under our variable debt  then outstanding.

As of December 31, 2014, we had $346.5  million,  including current maturities, of fixed-rate  debt. A
hypothetical 100 basis point change in market interest  rates in 2014 would not have a material effect on
the fair value of our fixed-rate debt instruments. Also,  a hypothetical 100 basis point change  in market
rates would not impact our earnings  or cash  flow associated with our fixed-rate debt.

45

Item 8. Financial Statements and Supplementary Data

The following consolidated financial  statements  as of December 31, 2014  and  2013 and  for each of

the three years in the period ended December 31, 2014 are included below.

Reports of Independent Registered Public  Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’  Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

47
49
50
51
52
53
54

46

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders  of
Allegiant Travel Company

We  have audited the accompanying consolidated balance sheets of Allegiant Travel Company and
subsidiaries as of December 31, 2014 and 2013,  and  the related consolidated statements  of  income  and
comprehensive income, stockholders’ equity  and  cash flows for each of the three years in  the period
ended December 31, 2014. These financial statements are the responsibility  of  the Company’s
management. Our responsibility is to express an  opinion on  these financial  statements  based on our
audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated financial position of  Allegiant Travel  Company  and subsidiaries  at December 31, 2014
and 2013, and the consolidated results of  its operations and its cash  flows  for each of  the three years in
the period ended December 31, 2014, in conformity  with U.S.  generally accepted  accounting principles.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), Allegiant Travel Company’s  internal control  over financial reporting
as of  December 31, 2014, based on criteria established in  Internal  Control—Integrated  Framework
issued by the Committee of Sponsoring  Organizations of the Treadway  Commission (2013 Framework)
and our report dated February 26, 2015, expressed an unqualified opinion  thereon.

/s/ Ernst & Young LLP

Las Vegas, Nevada
February 26, 2015

47

Report of Independent Registered Public  Accounting Firm

The Board of Directors and Shareholders  of
Allegiant Travel Company

We  have audited Allegiant Travel Company and  subsidiaries’ (the  ‘‘Company’’)  internal control

over financial reporting as of December  31, 2014,  based on  criteria established in Internal
Control—Integrated Framework issued  by the Committee of  Sponsoring Organizations of the Treadway
Commission (2013 Framework) (the COSO criteria).  Allegiant Travel  Company’s management is
responsible for maintaining effective internal control over financial  reporting,  and for its assessment  of
the effectiveness of internal control over  financial reporting included  in the accompanying
‘‘Management’s Annual Report on Internal  Control over Financial  Reporting.’’ Our responsibility is to
express an opinion on the Company’s internal  control  over financial reporting  based on  our  audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective  internal control over financial reporting was maintained
in all material respects. Our audit included  obtaining an understanding  of internal control  over
financial reporting, assessing the risk that a  material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based  on the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We  believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide  reasonable

assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (1)  pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made  only
in accordance with authorizations of management and directors of the company; and  (3) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to the risk that controls may become inadequate  because of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, Allegiant Travel Company and subsidiaries maintained, in all material respects,

effective internal control over financial reporting as of December 31,  2014, based on the COSO
criteria.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), the  consolidated balance sheets of the Company as of December 31,
2014 and 2013, and the related consolidated  statements  of income,  comprehensive  income,
stockholders’ equity, and cash flows for  each of the three years  in the period ended December 31, 2014
and our report dated February 26, 2015, expressed an unqualified opinion  thereon.

/s/ Ernst & Young LLP

Las Vegas, Nevada
February 26, 2015

48

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED BALANCE SHEETS

(in thousands, except for share amounts)

December 31,
2014

December 31,
2013

Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel, net of an  allowance  for  obsolescence  of

$3,003 and $1,702  at December 31, 2014 and  December 31,  2013,  respectively . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in and advances to unconsolidated affiliates, net . . . . . . . . . . . . . . . . . .
Deposits and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

89,610
12,021
269,817
14,216

16,980
24,306
6,271
406

433,627
738,783
—
57,390
1,811
7,774

$ 97,711
10,531
253,378
16,857

19,428
26,643
4,206
1,167

429,921
451,584
305
36,037
1,655
10,689

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,239,385

$ 930,191

Current liabilities:

Current maturities of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term debt and other long-term liabilities:
Long-term debt, net of current maturities
Deferred income taxes

. . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities
Stockholders’ equity:
Common stock, par value $.001, 100,000,000  shares  authorized;  22,174,241  and
22,036,893 shares issued; 17,413,307 and  18,544,248 shares outstanding, as  of
December 31, 2014  and December 31, 2013, respectively . . . . . . . . . . . . . . .
Treasury stock, at cost, 4,760,934 and 3,492,645 shares at  December  31, 2014 and
December 31, 2013, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss  (income), net . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Allegiant Travel Company stockholders’  equity . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53,819
13,232
110,802
185,315

363,168

539,280
42,872

945,320

$ 20,237
15,823
87,203
167,388

290,651

214,063
48,160

552,874

22

22

(325,396)
221,257
1,211
395,783

292,877
1,188

294,065

(186,291)
209,213
(12)
352,811

375,743
1,574

377,317

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,239,385

$ 930,191

The accompanying notes are an integral part of these consolidated financial  statements.

49

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF  INCOME

(in thousands, except for per share amounts)

Year ended December 31,

2014

2013

2012

$ 732,020

$651,318

$586,036

OPERATING REVENUE:

Scheduled service revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ancillary revenue:

Air-related charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third  party products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total  ancillary revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed fee contract revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

331,689
36,587

368,276
17,403
19,347

Total  operating revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,137,046

OPERATING EXPENSES:

Aircraft fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aircraft lease rentals
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Special charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total  operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

OPERATING INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

OTHER  (INCOME) EXPENSE:

Earnings from unconsolidated affiliates, net . . . . . . . . . . . . . . . . . .
Interest  income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total  other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INCOME  BEFORE INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . .
PROVISION  FOR INCOME TAXES . . . . . . . . . . . . . . . . . . . . . . . .

NET INCOME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

388,216
193,345
84,667
86,781
28,492
15,945
83,409
55,566
43,280

979,701

157,345

(217)
(774)
21,205

20,214

137,131
50,828

86,303

287,857
37,030

324,887
17,462
2,483

996,150

385,558
158,627
78,231
72,818
21,678
9,227
69,264
46,010
—

841,413

154,737

235,436
36,124

271,560
42,905
8,218

908,719

378,195
133,295
78,357
73,897
19,222
—
57,503
35,946
—

776,415

132,304

(393)
(1,043)
9,493

8,057

146,680
54,901

91,779

(99)
(983)
8,739

7,657

124,647
46,233

78,414

Net  loss attributable to noncontrolling interest . . . . . . . . . . . . . . . .

(386)

(494)

(183)

NET INCOME ATTRIBUTABLE TO ALLEGIANT TRAVEL

COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings  per  share to common stockholders:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted  average shares outstanding used  in computing earnings per

share  to common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

86,689

$ 92,273

$ 78,597

4.87

4.86

$

$

4.85

4.82

$

$

4.10

4.06

17,729
17,782

18,936
19,050

19,079
19,276

The accompanying notes are an integral part of these consolidated financial  statements.

50

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(in thousands)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income:

Unrealized (loss) gain on available-for-sale  securities . . . . . . . . . . . . .
Income tax benefit (expense) related to unrealized gain or loss on

available-for-sale securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustment,  net of tax . . . . . . . . . . . . . . .
Unrealized gain on derivative instrument . . . . . . . . . . . . . . . . . . . . . .
.
Income tax expense related to unrealized gain on derivative activities

Total other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2014

2013

2012

$86,303

$91,779

$78,414

(124)

90

(69)

47
129
1,858
(687)

1,223

(33)
—
—
—

57

26
—
—
—

(43)

Total comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Comprehensive loss attributable to noncontrolling interest . . . . . . . . . .

87,526
(386)

91,836
(494)

78,371
(183)

Comprehensive income attributable to  Allegiant Travel  Company . . . . . .

$87,912

$92,330

$78,554

The accompanying notes are an integral part of these  consolidated financial  statements.

51

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

(in thousands)

Common Stock

Shares Par value

APIC

Accumulated
other

Total
Allegiant
Travel
Company

Total

comprehensive Retained Treasury
shares

earnings

income

stockholders’ Noncontrolling stockholders’
interest

equity

equity

21,574
—
94

$22
—
—

$187,013
3,660
—

$ (26)
—
—

$262,330 $ (97,835)
—
—

—
—

$ 351,504
3,660
—

$ —
—
—

$ 351,504
3,660
—

250

—

—
(19)

—
—

—
—

—

—

—
—

—
—

—
—

7,542

2,797

—
—

—
—

—
—

—

—

—
—

—
—

—

—

—
—

—

—

—
—

7,542

2,797

—
—

—
(38,602)

(4,994)
—

(4,994)
(38,602)

(43)
—

—
78,597

—
—

(43)
78,597

—

—

1,446
—

—
—

—
(183)

7,542

2,797

1,446
—

(4,994)
(38,602)

(43)
78,414

21,899

$22

$201,012

$ (69)

$302,325 $(102,829)

$ 400,461

$ 1,263

$ 401,724

—
85

56

—

—

—
(3)

—
—

—
—

—
—

—

—

—

—
—

—
—

—
—

4,430
—

2,082

1,689

—

—
—

—
—

—
—

—
—

—

—

—

—
—

—
—

57
—

—
—

—

—

—

—
—

—
—

—

—

—

—
—

4,430
—

2,082

1,689

—

—
—

— (83,462)
—

(41,787)

(83,462)
(41,787)

—
92,273

—
—

57
92,273

—
—

—

—

4,430
—

2,082

1,689

(1,225)

(1,225)

2,030
—

—
—

—
(494)

2,030
—

(83,462)
(41,787)

57
91,779

22,037

$22

$209,213

$ (12)

$352,811 $(186,291)

$ 375,743

$ 1,574

$ 377,317

—
55

93

—
(11)

—
—

—
—

—
—

—

—
—

—
—

—
—

6,362
—

2,240

3,442
—

—
—

—
—

—
—

—

—
—

—
—

—
—

—

—
—

—
—

—

—
—

6,362
—

2,240

3,442
—

— (139,105)
—

(43,717)

(139,105)
(43,717)

—
—

—

—
—

—
—

1,223
—

—
86,689

—
—

1,223
86,689

—
(386)

6,362
—

2,240

3,442
—

(139,105)
(43,717)

1,223
86,303

.

.

Balance at December 31, 2011 .
.
Stock-based compensation expense .
Issuance of restricted stock .
.
Exercises of stock options and  stock-
.
.

settled SARs .

.
Tax benefit from stock based
.

compensation .

.
.
Assets acquired and services rendered in

.
.
.

.

.
.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
.
.

.

.

.

.

.

held as treasury shares .

sale of ownership interest in subsidiary .
.

Cancellation of restricted stock .
.
Shares repurchased by the Company  and
.
.

.
.
.
Cash dividends, $2.00 per  share .
Unrealized loss on short-term investments,
.
.
.
.

.
Net income (loss) .

net of tax .

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.

.

.

.

.

Balance at December 31, 2012 .

.

.

.

.

.
.

.

.

.
.

.

.

.

.
.

.

.

.
.

.

.

.

.

.

Stock-based compensation expense .
Issuance of restricted stock .
.
Exercises of stock options and  stock-
.
.

settled SARs .

.
Tax benefit from stock based
.

compensation .

.
.
Assets sold in acquisition of ownership
.

.
Assets acquired and services rendered in

interest in subsidiary .

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

held as treasury shares .

sale of ownership interest in subsidiary .
.

Cancellation of restricted stock .
.
Shares repurchased by the Company  and
.

.
Cash dividends declared,  $2.25 per share .
Unrealized gain on short-term
.
investments, net of tax .
.
.

Net income (loss) .

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

.

Balance at December 31, 2013 .

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

Stock-based compensation expense .
Issuance of restricted stock .
.
Exercises of stock options and  stock-
.
.

settled SARs .

.
Tax benefit from stock based
.

compensation .

held as treasury shares .

.
.
Cancellation of restricted stock .
.
Shares repurchased by the Company  and
.

.
Cash dividends declared,  $2.50 per share .
Unrealized gain on short-term
.
investments, net of tax .
.
.

Net income (loss) .

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.
.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.
.

.

.

.

.

.
.

.

.
.

Balance at December 31, 2014 .

.

.

.

.

.

.

22,174

$22

$221,257

$1,211

$395,783 $(325,396)

$ 292,877

$ 1,188

$ 294,065

The accompanying notes are an integral part of these consolidated financial  statements.

52

ALLEGIANT TRAVEL COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited, in thousands)

OPERATING ACTIVITIES:

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income to  net cash  provided by operating activities:

Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on aircraft and other equipment  disposals . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Special charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for obsolescence of expendable  parts,  supplies and  fuel
. . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs and original issue discount . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in certain assets and liabilities:

Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expendable parts, supplies and fuel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid  expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Air  traffic liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

2014

2013

2012

$ 86,303

$ 91,779

$ 78,414

83,409
7,100
43,280
1,301
2,215
16,723
(7,353)
(3,442)

(1,185)
2,641
1,147
8,591
822
(1,858)
851
11,309
17,927

69,264
8,000
—
827
612
9,818
(1,945)
(1,689)

(640)
1,778
(1,823)
(8,526)
3,124
—
3,140
3,695
19,474

57,503
4,084
—
480
579
4,069
6,362
(2,724)

5,290
(5,769)
(4,373)
490
286
—
891
2,044
29,146

Net cash provided by operating activities

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

269,781

196,888

176,772

INVESTING ACTIVITIES:

Purchase of investment securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from maturities of investment  securities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of property and equipment,  including  pre-delivery deposits . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest  during refurbishment of aircraft
Proceeds from sale of property and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in unconsolidated affiliates, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in deposits and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(334,538)
297,968
(279,418)
—
390
(156)
506

(351,616)
325,367
(177,516)
(123)
471
352
10,233

(385,095)
290,669
(105,084)
(498)
1,613
(27)
(10,405)

Net cash used in investing activities

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(315,248)

(192,832)

(208,827)

FINANCING ACTIVITIES:

Cash dividends paid to shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the issuance of long-term  debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repurchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sale (purchase) of interest in subsidiary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . . . . . . . . . . .
Net change in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CASH AND CASH EQUIVALENTS AT BEGINNING  OF PERIOD . . . . . . . . . . . . . . . . . .

(41,787)
3,442
2,240
385,300
(139,105)
(168,794)
(3,930)
—

37,366
(8,101)

97,711

—
1,689
2,083
106,000
(83,607)
(22,656)
(811)
1,400

4,098
8,154

(38,602)
2,724
7,542
13,981
(4,994)
(9,321)
(308)
(150)

(29,128)
(61,183)

89,557

150,740

CASH AND CASH EQUIVALENTS AT END  OF PERIOD . . . . . . . . . . . . . . . . . . . . . . .

$ 89,610

$ 97,711

$ 89,557

SUPPLEMENTAL DISCLOSURES OF CASH  FLOW INFORMATION:

Cash Transactions:

Interest  paid, net of amount capitalized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 19,270

$

8,710

$

8,638

Income taxes paid, net of refunds

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 55,501

$ 53,220

$ 37,937

Non-cash transactions:

Assets acquired in sale of ownership interest in subsidiary . . . . . . . . . . . . . . . . . . . . . . . .

Assets sold in acquisition of ownership  interest  in subsidiary . . . . . . . . . . . . . . . . . . . . . . .

Deposits applied against flight equipment  purchase . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

Long-term debt assumed for aircraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 141,960

$

The accompanying notes are an integral part of these consolidated financial  statements.

53

— $

530

— $

1,225

$

$

— $

— $

— $

1,225

—

980

—

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 1—Organization and Business of  Company

Allegiant Travel Company (the ‘‘Company’’) is  a leisure  travel company focused  on providing travel
services and products to residents of  under-served  cities in the United States.  The Company operates a
low-cost passenger airline which sells  air  transportation both on  a  stand-alone basis and bundled with
the sale of air-related and third party services  and  products. The Company also provides  air
transportation under fixed-fee flying arrangements, and generates aircraft lease revenue. Scheduled
service and fixed fee air transportation  services have  similar operating  margins, economic
characteristics, ‘‘production processes’’  involving  check-in, baggage  handling and flight services which
target the same class of customers, and  are  subject to the same regulatory environment. As  a result, the
Company believes it operates in one  reportable segment and  does not  separately  track expenses  for the
scheduled service and fixed fee air transportation services.

Note 2—Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the accounts of  Allegiant  Travel
Company and its majority-owned operating subsidiaries. The Company’s investments in  unconsolidated
affiliates which are 50 percent or less  owned are accounted  for under the  equity method.  All
intercompany balances and transactions have been eliminated in  consolidation.

Use of Estimates

The preparation of financial statements  in conformity with  accounting principles generally accepted

in the United States requires management to make estimates and assumptions that affect the  amounts
reported in the financial statements and  accompanying notes. Due  to  the prospective nature of these
estimates, actual results could differ from those estimates.

Cash and Cash Equivalents

Cash and cash equivalents include investments and interest bearing  instruments with maturities of

three months or less at the balance sheet date. Such investments are carried at cost which approximates
fair value.

Restricted Cash

Restricted cash represents escrowed  funds under fixed fee  contracts, and  cash collateral against
letters  of credit required by hotel properties  for guaranteed room availability, airports and certain other
parties.

Accounts Receivable

Accounts receivable are carried at cost which approximates fair value. They  consist primarily of

amounts due from credit card companies  associated with the sale of tickets for  future travel, and
amounts due related to fixed fee charter  agreements. If deemed necessary, the  Company records an
allowance for doubtful accounts for amounts not expected  to  be  collected.  The Company did  not  record

54

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 2—Summary of Significant Accounting Policies (Continued)

allowance for doubtful accounts as of  December 31,  2014 or 2013. Accounts  receivable write  offs for
the years ended December 31, 2014,  2013  and 2012 were immaterial.

Investment Securities

The Company’s investments in marketable  securities are classified as available-for-sale  and are

reported at fair market value with the net  unrealized gain or (loss) reported  as a component of
accumulated other comprehensive income  in stockholders’ equity. Investment securities  are classified as
cash equivalents, short-term investments  and  long-term investments  based on maturity  date as  of the
balance sheet date. Cash equivalents  have  maturities  of  three months or less, short-term  investments
have maturities of greater than three  months but  equal to or less than one year, and  long-term
investments are those with a maturity  date greater than  one year. As of December 31,  2014, the
Company’s long-term investments consisted of corporate debt securities,  government debt securities and
municipal debt securities with contractual maturities of  less  than 18  months. Investment securities
consisted of the following:

As of December 31, 2014

As of  December 31, 2013

Gross
Unrealized

Cost

Gains (Losses)

Market
Value

Gross
Unrealized

Cost

Gains (Losses)

Market
Value

Money market funds . . . . . . . . . . . $
Certificates of deposit . . . . . . . . . .
Commercial paper . . . . . . . . . . . . .
Municipal debt securities . . . . . . . .
Government debt securities . . . . . .
Corporate debt securities . . . . . . . .
Federal agency debt securities . . . .

8,377 $— $ — $
2
10,049
3
47,941
105,933
14
24,028 —
1
134,770
4,711 —

— 10,051
(4)
47,940
(2) 105,945
23,997
(31)
(106) 134,665
4,710

8,377 $ 20,172 $— $ — $ 20,172
—
75,911
181,868
10,008
45,134
—

—
— —
(2)
8
(19)
17
10,008 —
—
45,150 — (16)
—

75,905
181,870

— —

(1)

Total . . . . . . . . . . . . . . . . . . . . . . . $335,809 $20

$(144) $335,685 $333,105 $25

$(37) $333,093

The amortized cost of investment securities sold is  determined by  the specific  identification
method with any realized gains or losses  reflected in other (income) expense. The Company had
minimal realized losses during the years ended  December  31, 2014, 2013,  and 2012.

The Company believes unrealized losses related to debt securities are not other-than-temporary

and does not intend to sell these securities prior  to  amortized cost recoverability.

Expendable Parts, Supplies and Fuel

Expendable parts, supplies and fuel inventories are valued at cost using the  first-in, first-out

method. Such inventories are charged  to  expense  as they are used in  operations. An allowance  for
obsolescence on aircraft spare parts is recognized over the remaining useful life of the Company’s
aircraft fleet.

55

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 2—Summary of Significant Accounting Policies (Continued)

Software Capitalization

The Company capitalizes certain internal  and  external costs  related to the acquisition and

development of computer software during the application development stage  of projects. Costs  incurred
during the preliminary and post-implementation  stages are expensed as incurred. The  Company
amortizes these costs using the straight-line method over the estimated useful  life of the software,
which  typically ranges from three to  five  years.  The Company  had unamortized computer  software
development costs of $31,840 and $20,136  as of December 31, 2014  and 2013,  respectively.
Amortization expense related to computer software was $6,678, $3,347  and  $1,539 for the years ended
December 31, 2014, 2013 and 2012, respectively.

Property and Equipment

Property and equipment are recorded at cost and depreciated  using  the straight-line method, down
to estimated residual value, over the  estimated  useful lives  (in years). The  depreciable lives used for  the
principal depreciable asset classifications  are:

Aircraft and engines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rotable parts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ground equipment and leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3  - 15
7
25
3 - 7

Aircraft and engines have an estimated  average residual  value  of 13.2 percent of original cost as of

December 31, 2014; other property and  equipment are assumed  to  have no residual value.

In estimating the useful lives and residual values of its aircraft, the Company  primarily  has relied

upon actual experience with the same  or similar  aircraft types, current and projected future market
information, and recommendations from aircraft manufacturers. Subsequent revisions  to  these  estimates
could be caused by changing market  prices of the Company’s aircraft,  changes in  utilization of the
aircraft, and other fleet events. These estimates are evaluated each reporting  period and adjusted if
necessary. Changes in the estimate for  useful lives or  residual values of the Company’s property and
equipment could result in an acceleration  of depreciation expense.

Leased Aircraft Return Costs

The Company has been party to operating lease agreements which contain  aircraft return
provisions. These provisions require the  Company to compensate the  lessor based on  specific time
remaining on certain aircraft and engine  components  between scheduled maintenance  events. A liability
associated with returning leased aircraft is  accrued when it  is probable that a  cash payment will be
made and that amount is reasonably estimable. Any accrual is based on  the time  remaining  on the
lease, planned aircraft usage and other  provisions  included in  the lease agreement, although  the actual
amount due to any lessor upon return will not be known  with certainty until  lease termination.  Due to
the purchase, in 2014, of two previously  leased A320  series aircraft,  the entire  lease return condition
accrual  of $1,440 as of December 31,  2013, was relieved. As of December  31, 2014, the  Company has
no remaining aircraft under lease agreements.

56

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 2—Summary of Significant Accounting Policies (Continued)

Investment in Unconsolidated Affiliates

The Company uses the equity method to account for AFH Inc.’s, a  wholly-owned subsidiary,
investment in a fuel venture. AFH, Inc. has  a 50 percent  interest  in a jointly  owned entity with  OSI (an
affiliate of the Orlando Sanford International Airport) to handle certain  fuel operations for the
Orlando Sanford International Airport.  The  entity,  SFB  Fueling LLC, is responsible  for the  purchase
and transport of jet fuel to a fuel farm facility owned  and operated by  OSI, and for  the sale  of  jet fuel
to air carriers at the Orlando Sanford  International Airport. In addition, AFH,  Inc. is responsible for
the administrative functions for the joint venture. The Company’s proportionate allocation of  net
income or loss from this investment  is reported in the  Company’s consolidated statements of income in
other (income) expense, with an adjustment  to  the recorded investment in the Company’s  consolidated
balance sheet. This investment, treated  under the  equity method, is  not  material  to  the financial
position or results of operations of the  Company.

Capitalized Interest

Interest attributable to funds used to finance the  refurbishment  of aircraft  prior to revenue  service
is capitalized as an additional cost of the  related asset, provided  that the refurbishment is  extensive  or
requires an extended period of time  to  complete, generally longer than 90 days. Interest is  capitalized
at the Company’s average interest rate on long-term debt and ceases  when the  asset is ready for
service. For the years ended December  31, 2014, 2013 and 2012, the Company recorded  gross interest
expense of $21,205, $9,616 and $9,237,  respectively. No interest  was capitalized  in 2014, but, $123 and
$498 of interest was capitalized in 2013 and  2012, respectively.

Measurement of Impairment of Long-Lived Assets

The Company records impairment losses on  long-lived assets  used  in operations, consisting

principally of property and equipment,  when events or changes in  circumstances indicate, in
management’s judgment, that the assets  might be impaired, and the undiscounted future  cash flows
estimated to be generated by those assets are less than the carrying amount of those  assets. In making
these determinations, the Company utilizes  certain assumptions, including, but not limited to:
(i) estimated fair market value of the  assets; and  (ii)  estimated future cash flows expected  to  be
generated by  these assets, which are  based  on additional assumptions such as asset utilization, length of
service for which the asset will be used  in  operations, and  estimated salvage values.

For the years ended December 31, 2014,  2013 and 2012, the  Company incurred  impairment losses

on spare engine parts of $3,437, $5,315  and $2,768,  respectively.

In the fourth quarter of 2014, the Company recorded a  non-cash impairment  charge of  $43,280 on

its  fleet of six Boeing 757 aircraft, engines, and related  assets as a result of a  recent review  of fleet
value. The review was based on factors such as  the Company’s ability  or  intent  to  operate  fleet  types
through their estimated useful lives, potential changes  to  fleet  residual values based  on changes  in
market conditions for used aircraft, spare  engines and parts, and potential  changes to scheduled
revenue network based on competition  trends and operational performance. Refer to Note 8—Fair
Value Measurements for further discussion.

57

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 2—Summary of Significant Accounting Policies (Continued)

Revenue Recognition

Scheduled service revenue consists of passenger  revenue generated from nonstop flights in the

Company’s route network, recognized either when  the travel-related service or  transportation is
provided or when the itinerary expires unused. Nonrefundable scheduled itineraries expire on the  date
of the intended flight, unless the date is extended by notification  from the customer in advance.
Itineraries sold for transportation not  yet  used,  as well  as unexpired credits,  are included  in air traffic
liability.

Various taxes and fees, assessed on the sale of tickets to customers, are collected by the  Company

serving as an agent, and remitted to  taxing authorities. These taxes  and fees are  presented  on a net
basis in the Company’s consolidated  statements of  income and recorded as a liability until remitted to
the appropriate taxing authority.

Fixed fee contract revenue consists largely of agreements to provide  charter service on a
year-round and ad hoc basis. Fixed fee contract  revenue is  recognized when the  transportation is
provided.

Ancillary revenue is generated from  air-related fees paid by ticketed  passengers  and the  sale of

third party products. Air-related charges consist of baggage fees, the use of the Company’s website  to
purchase scheduled service transportation,  advance seat assignments, and other services. Revenues from
air-related charges are recognized when the  transportation is  provided  if the product is not deemed
independent of the original ticket sale. Change  and  cancellation fees for nonrefundable itineraries are
air-related charges deemed independent of  the original ticket  sale, and are  recognized as revenue when
the sale occurs.

Ancillary revenue is also generated from  the sale  of  third  party products  such as hotel rooms,
rental cars, ticket attractions, and other  items. Revenues from the  sale of  third party  products are
recognized at the time the product is utilized, such  as the time a purchased hotel room is  occupied.
The Company follows accounting standards for revenue  arrangements with multiple deliverables to
determine the amount of revenue to  be recognized for  each  element of a bundled sale involving
air-related charges and third party products in addition to airfare. Revenue from the sale of third party
products is recorded net of amounts paid to wholesale providers, travel  agent  commissions, and
transaction costs.

Other revenue is generated from leased out  aircraft  and  flight  equipment, and  other miscellaneous

sources. Lease revenue is recognized  pro-rata over  the lease term.

Maintenance and Repair Costs

The Company accounts for aircraft maintenance activities  under the direct expense method. Under

this  method, maintenance and repair costs for owned and leased aircraft, including major aircraft
maintenance activities, are charged to operating expenses  as incurred.

58

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 2—Summary of Significant Accounting Policies (Continued)

Advertising Costs

Advertising costs are charged to expense in the  period incurred. Advertising expense  was  $6,022,

$4,160 and $4,201 for the years ended  December 31,  2014, 2013 and 2012,  respectively.

Earnings per Share

Basic and diluted earnings per share are computed pursuant to the  two-class  method. Under this
method, the Company attributes net income to two classes, common  stock  and unvested restricted stock
awards. Unvested restricted stock awards  granted to employees under  the Company’s  Long-Term
Incentive Plan are considered participating securities because  they receive non-forfeitable  rights to cash
dividends at the same rate as common stock.

Diluted net income per share is calculated using the more  dilutive of two methods. Under both
methods, the exercise of employee stock options and stock-settled  stock appreciation rights are assumed
using the treasury  stock method. The  assumption of vesting of  restricted stock, however, differs as
described below:

1. Assume vesting of restricted stock  using  the treasury  stock method.

2. Assume unvested restricted stock  awards are  not  vested,  and allocate  earnings to common

shares and unvested restricted stock awards using the  two-class  method.

For the years ended December 31, 2014,  2013 and 2012, the  second method above  was used in the

computation because it was more dilutive than the  first  method. The following table sets forth the

59

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 2—Summary of Significant Accounting Policies (Continued)

computation of net income per share  on a basic and diluted basis for the periods indicated  (shares in
table in thousands):

Year ended December 31,

2014

2013

2012

Basic:

Net income attributable to Allegiant  Travel  Company . . . . . . . . . . . . .
Less: Net income allocated to participating securities . . . . . . . . . . . . .

$86,689
(293)

$92,273
(381)

$78,597
(295)

Net income attributable to common stock . . . . . . . . . . . . . . . . . . . . .

$86,396

$91,892

$78,302

Net income per share, basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4.87

$

4.85

$

4.10

Weighted-average shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . .

17,729

18,936

19,079

Diluted:

Net income attributable to Allegiant  Travel Company . . . . . . . . . . . . .
Less: Net income allocated to participating securities . . . . . . . . . . . . .

$86,689
(292)

$92,273
(378)

$78,597
(292)

Net income attributable to common stock . . . . . . . . . . . . . . . . . . . . .

$86,397

$91,895

$78,305

Net income per share, diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4.86

$

4.82

$ 4.06

Weighted-average shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dilutive  effect of stock options, restricted  stock and stock-settled stock

17,729

18,936

19,079

appreciation rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

88

154

228

Adjusted weighted-average shares outstanding  under treasury stock

method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17,817

19,090

19,307

Participating securities excluded under two-class  method . . . . . . . . . . . . .

(35)

(40)

(31)

Adjusted weighted-average shares outstanding  under two-class method . .

17,782

19,050

19,276

Stock awards outstanding of 75,233, 91,028, and 478 shares for 2014,  2013, and 2012, respectively,

were excluded from the computation  of diluted  earnings per share  as they were  antidilutive.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with  accounting standards
which  require the compensation cost related to share-based payment transactions  be  recognized in  the
Company’s consolidated statements of income. The cost is measured  at  the grant date,  based on the
calculated fair value of the award using  the Black-Scholes option  pricing model for stock options, and
is remeasured monthly for cash-settled stock appreciation  rights (‘‘SARs’’). Cost  is based  on the closing
share price of the  Company’s stock on the  grant date  for  restricted stock awards. The cost is recognized
as an expense over the employee’s requisite service period, the vesting period  of  the award, which is
generally three years.

60

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 2—Summary of Significant Accounting Policies (Continued)

In April 2014, the Company adopted the 2014 Employee Stock Purchase Plan (‘‘ESPP’’).  The

ESPP is a compensatory plan under  the accounting guidance and  will result in  the recognition  of
compensation expense. The Company’s stock-based employee compensation plan is more  fully discussed
in Note 12—Employee Benefit Plans.

Concentration Risk

The Company attempts to minimize  its  concentration risk with regard to its cash,  cash equivalents,

and investment portfolio. This is accomplished by diversifying  and limiting  amounts  among  different
counterparties, the type of investment, and the amount invested in any individual security, commercial
paper, or money market fund.

Income Taxes

The Company recognizes deferred income taxes  based on the asset  and liability method  required

by accounting standards. Deferred tax  assets and liabilities  are determined  based on  the timing
differences between book basis for financial  reporting purposes and tax basis  of the asset and liability
and measured using the enacted tax rates.  A valuation allowance for deferred  tax assets is provided if it
is more likely than not that some portion  or  all  of  the deferred tax  assets will not be realized.  The
Company determines the net current  and  non-current  deferred  tax assets  or liabilities separately for
federal, state, foreign and other local  jurisdictions.

The Company’s income tax returns are subject to examination by  the  Internal Revenue  Service

(‘‘IRS’’) and other tax authorities in the  jurisdictions where the Company operates. The Company
assesses potentially unfavorable outcomes of  such examinations based  on the criteria set  forth  in
uncertain tax position accounting standards. The accounting standards prescribe a  minimum recognition
threshold a tax position is required to  meet  before  being recognized in the financial statements.

Accounting standards for income taxes utilize  a two-step  approach for evaluating tax positions.
Recognition (Step I) occurs when the  Company concludes that a tax position, based  on its technical
merits,  is more likely than not to be sustained upon  examination.  Measurement  (Step  II)  is only
addressed if the position is deemed to be more likely than  not  to  be  sustained. Under Step II,  the tax
benefit is measured as the largest amount  of  benefit that is greater  than  50 percent likely of being
realized upon settlement.

The tax positions failing to qualify for initial recognition are recognized in the first subsequent

interim period they meet the ‘‘more likely  than not’’ standard. If it is  subsequently determined  that  a
previously recognized tax position no  longer meets  the ‘‘more likely than  not’’  standard, it  is required
that the tax position be derecognized. As applicable, the Company will recognize  accrued penalties and
interest related to unrecognized tax benefits in the  provision for income taxes.

Recent Accounting Pronouncements

In May 2014, the FASB issued Accounting Standard Update 2014-09,  intended  to  create a  unified
model to determine when and how revenue is recognized.  The  core principle  is that a company  should

61

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 2—Summary of Significant Accounting Policies (Continued)

recognize revenue to depict the transfer  of promised goods or services  to customers in an amount that
reflects the consideration for which the entity  expects to be entitled in exchange for  those goods or
services. This ASU is effective for fiscal years, and interim  periods within those  years,  beginning  on or
after December 15, 2016, and early adoption is not  permitted. The Company is evaluating the impact
on its financial statements of adopting this new accounting standard.

Note 3—Property and Equipment

As of December 31, 2014, the Company owned 53 MD-80 aircraft,  six Boeing 757-200  aircraft,
nine Airbus A320 aircraft, and 16 Airbus  319 aircraft. Of the  16 Airbus A319 aircraft, 12 are on lease
to a European carrier until 2018. Of the nine Airbus A320 aircraft, two were placed into service in
February 2015. As of December 31, 2013, the  Company owned  54 MD-80  aircraft, six Boeing 757-200
aircraft, seven Airbus A320 aircraft, and one Airbus A319 aircraft.

Property and equipment consist of the  following:

As of
December 31,
2014

As of
December 31,
2013

Flight equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ground property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 947,082
100,916

$ 629,715
73,638

Total property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . .

1,047,998
(309,215)

703,353
(251,769)

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 738,783

$ 451,584

The following table summarizes the Company’s total aircraft  fleet as of December 31, 2014:

Aircraft Type

Seating
Capacity
(per aircraft)

Average Age
in Years

Owned(1)

MD-88/82/83 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B757-200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A319(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A320(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total aircraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53
6
4
9

72

166
215
156
177

25.1
21.8
10.3
14.2

(1) Refer to Note 5—Long-Term Debt for  discussion of the Company’s notes payable secured  by

aircraft.

(2) Does not include 12 Airbus A319 aircraft  currently  on lease  to  a European carrier until 2018.

(3) Of the nine Airbus A320 aircraft  at December 31,  2014, two were being  prepared  for revenue

service.

62

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 4—Accrued Liabilities

Accrued liabilities consist of the following:

As of
December 31,
2014

As of
December 31,
2013

Salaries,  wages and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maintenance and repairs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Passenger fees payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Passenger taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Station expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 30,949
4,727
8,219
705
7,683
8,875
43,703
5,941

Total accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$110,802

$23,355
3,166
5,638
948
8,257
723
41,787
3,329

$87,203

As of December 31, 2014, the increase in salaries,  wages and benefits  is mostly due to a $15,195

bonus  accrual as the Company achieved higher  profits in  2014 compared to  2013, when  excluding
non-cash impairment charge of $43,280.  The increase  in interest payable  from 2013 to 2014  is due
primarily to the Company’s senior unsecured  notes entered  into  in June 2014. Dividend payable
increased as the Company declared a $2.50 per share dividend in 2014  compared to a $2.25  per  share
dividend in 2013, in each case, paid in  January of the  following  year.

63

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 5—Long-Term Debt

Long-term debt consisted of the following:

As of
December 31,
2014

As of
December 31,
2013

5.50% Senior Notes, due July 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes payable, secured by aircraft, interest at LIBOR  plus 3.08%, due

$300,000

$

November 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

131,454

—

—

Notes payable, secured by aircraft, interest at LIBOR  plus 2.46%, due

November 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

41,703

48,000

Note payable, secured by aircraft, interest at LIBOR  plus 2.95%,  due April

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes payable, secured by aircraft, interest at 3.99%, due October  2018 . . . .
Notes payable, secured by aircraft, interest at LIBOR  plus 2.95%, due  May

2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Note payable, secured by real estate,  interest  at 2.86%,  due October 2018 . .
Senior secured term loan facility, interest at LIBOR  plus 4.25%  with

LIBOR floor of 1.5%, due March 2017 . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes payable, secured by aircraft, interest at 4.65%, due July 2016 . . . . . . .

38,505
36,844

34,915
9,678

—
—

Total long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current maturities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

593,099
53,819

—
45,775

—
9,953

121,230
9,342

234,300
20,237

Long-term debt, net of current maturities . . . . . . . . . . . . . . . . . . . . . . . . . .

$539,280

$214,063

Maturities of long-term debt, as of December 31, 2014, for  the next  five  years  and thereafter,  in
the aggregate, are: 2015—$53,819; 2016—$55,553; 2017—$57,323; 2018—$112,661; 2019—$313,743; and
none thereafter.

General Unsecured Senior Notes

In June 2014, the Company completed an offering of $300.0 million aggregate principal amount of

senior unsecured obligations (the ‘‘Notes’’) which will mature in July  2019. The Notes constitute
general unsecured senior obligations  of  the Company  and  rank equally in right  of  payment with all
existing and future senior unsecured  indebtedness and liabilities (including trade  payables) of the
Company. The Notes are effectively  junior to the Company’s  existing and future  secured indebtedness.
The Notes are guaranteed by all of the  Company’s wholly-owned domestic subsidiaries and rank  equally
in right of payment with all existing and future unsecured indebtedness  and liabilities  (including trade
payables) of the Company’s guarantor  subsidiaries, but effectively junior to  the guarantors’  existing and
future secured indebtedness.

The Notes bear interest at a rate of 5.5 percent  per  year, payable in  cash semi-annually, on

January 15 and July 15 of each year,  and  will mature on July 15,  2019.

At any time, the Company may redeem  the Notes, in whole or in  part, at a price equal to

100 percent of the principal amount of the Notes, plus  accrued and unpaid  interest, plus a

64

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 5—Long-Term Debt (Continued)

‘‘make-whole premium.’’ The occurrence  of specific kinds  of  changes in  control will  be  a triggering
event requiring the Company to offer to purchase, from  holders, all or  a  portion of the Notes at a
price equal to 101 percent of the principal  amount,  together with accrued  and unpaid interest to the
date  of  purchase.

The indenture pursuant to which the Notes were issued includes operating and  financial

restrictions on the Company. These restrictions  limit  or restrict, among other things, the  Company’s
ability and the ability of its restricted subsidiaries to (i) incur additional indebtedness; (ii) incur liens;
(iii) make restricted payments (including  paying dividends on, redeeming, repurchasing  or retiring
capital stock); (iv) make investments; and (v) consolidate, merge or sell all or substantially  all  of  its
assets. These covenants are subject to various exceptions and  qualifications under the  terms of the
indenture. As of December 31, 2014, management believes the  Company  is  in compliance  with all
covenants under the indenture.

Secured Debt

In June 2014, the Company assumed  $142.0 million of debt in  connection with  the acquisition of
12 separate special purpose companies,  each owning one Airbus A320  series aircraft. The  notes payable
assumed bear interest at the London Interbank Deferred Rate (‘‘LIBOR’’)  plus 3.08 percent  and are
payable in monthly installments through  November 2018, at which time a balloon  payment is  due.

In May 2014, the Company borrowed  $40.0 million  secured by six Boeing 757-200 aircraft.  The

notes payable bear interest at LIBOR  plus 2.95  percent and are payable in monthly installments
through May 2018, at which time a balloon payment  is due.

In April 2014, the Company borrowed $45.3  million under a  loan agreement secured by 53 MD-80

aircraft. The note payable issued under  the loan agreement  bears  interest at LIBOR  plus 2.95  percent
and is payable in monthly installments through April  2018, at which time  a balloon  payment is due.
Concurrently, the Company prepaid the  remaining $121.1 million balance of  its senior secured term
loan facility (the ‘‘Term Loan’’). The  original maturity date of  the Term Loan was March  2017 and it
bore interest based on LIBOR with a LIBOR floor of 1.50 percent.

In the second quarter of 2014, the Company prepaid, in full, the $8.5 million balance owed  on its

note payable secured by two Boeing  757-200 aircraft originally  due in July  2016.

In November 2013, the Company borrowed $48.0 million under a  loan agreement secured  by  four

Airbus A320 series aircraft. The notes payable  issued under the  loan agreement bear interest at
LIBOR plus 2.46 percent and are payable  in  monthly  installments through November 2019,  at which
time a balloon payment is due.

In October 2013, the Company borrowed $10.0 million  under a loan agreement secured by real
estate now used as the Company’s headquarters.  The  note payable issued under  the loan agreement
bears interest at 2.86 percent per annum and  is payable in monthly installments through October 2018,
at which time a balloon payment of $8.5 million  is due.

65

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 5—Long-Term Debt (Continued)

In September 2013, the Company borrowed $48.0  million under a modified loan  agreement

secured by four Airbus A320 series aircraft. The notes payable issued  under the  modified  loan
agreement bear interest at 3.99 percent  per  annum and are  payable in monthly installments through
October 2018.

Note 6—Leases

The Company has leased aircraft and other assets,  including office facilities, airport  and terminal
facilities, and office equipment. These  leases have terms extending  through 2024. Total rental expense
for aircraft and non-aircraft operating  leases for  the years ended December 31, 2014, 2013 and 2012
was $8,813, $13,098 and $8,322, respectively. During 2014,  the Company  incurred $1,025 of  aircraft
lease rental expense for two Airbus A320 series  aircraft which were purchased later during the year. In
addition, aircraft lease rental expense in  2014  included $14,794  of sub-service expenses related  to  pilot
training delays, and delays in placing owned  Airbus  A320 aircraft into revenue service.

Aircraft leases

In June 2014, the Company acquired 100  percent ownership interests in  12 special  purpose
companies, each of which owns one A320 series  aircraft  currently on lease to a  European carrier until
2018. The Company performed a valuation  over the in-place  leases  at  December 31,  2014, and
concluded they are stated at fair value.

In August 2014, the Company entered into an agreement with the lessor of eight Airbus A320
series aircraft to terminate its existing operating leases, and simultaneously  entered into a purchase
agreement with the lessor for the purchase of the same  aircraft  held  or to be delivered under  operating
lease. The Company performed a valuation  of  this acquisition  and,  concluding that the purchase price
was stated at fair value, recognized no associated impairment or lease  termination costs.

Airport  and other facilities leases

The office facilities under lease include  approximately 70,000 square  feet of space under  a lease

that expires in April 2018. The Company has exercised its option to terminate this lease in  May 2015.
The Company also leases approximately 10,000 square feet of office space in an  adjacent building,
which  is utilized for training and other corporate  purposes (expires  in 2018). The Company  is
responsible for its share of common area maintenance charges under both leases.

Airport and terminal facility leases are entered  into  with a number of local governments and other

third parties. These lease arrangements have a variety of terms and  conditions.

Scheduled future minimum lease payments

At December 31, 2014, scheduled future minimum  lease payments under operating  leases with
initial or remaining non-cancelable lease  terms in excess of one  year are:  2015—$4,409; 2016—$2,903;
2017—$2,803; 2018—$2,807; 2019—$2,543; and  thereafter—$1,211.

66

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 6—Leases (Continued)

In addition, scheduled future minimum  airport  fee payments under  airport use and lease

agreements with fixed and remaining non-cancelable terms  in excess of one year are: 2015—$10,270;
2016—$10,270; and thereafter—$5,310.

Note 7—Stockholders’ Equity

The Company is authorized by its Board of Directors  to  acquire the Company’s stock through
open market and private purchases under  its share repurchase program. During 2014, the  Company
repurchased 1,268,289 shares through open market and private  purchases at  an average cost  of $109.68
per  share for a total expenditure of $139,105. During 2013, the Company repurchased  913,806 shares
through open market and private purchases at an average cost of $91.33 per share for a total
expenditure of $83,462. As of December 31,  2014, the Company  had  $86,432 in unused stock
repurchase authority remaining under  the Board approved program.

On December 3, 2014, the Company’s Board of Directors  declared a special  cash dividend of $2.50

per  share on its outstanding common  stock  payable to stockholders of record on December 19,  2014.
On January 6, 2015, the Company paid  cash dividends  of $43,703 to these stockholders.

On November 14, 2013, the Company’s Board of Directors declared  a  special cash dividend of

$2.25 per share on its outstanding common stock payable  to  stockholders  of  record on  December 13,
2013. On January 3, 2014, the Company  paid cash dividends of $41,787 to  these  stockholders.

Note 8—Fair Value Measurements

The Company measures certain financial  assets and liabilities at  fair value on  a recurring  basis.

Fair value is an exit price representing the  amount  that would be received to sell  an asset, or  paid to
transfer a liability,  in an orderly transaction between  market  participants. Accounting  standards
pertaining to fair value measurements establish a  three-tier fair  value hierarchy,  which prioritizes the
inputs used in measuring fair value as follows:

Level 1—Defined as observable inputs such as  quoted prices in active markets for identical assets
or liabilities

Level 2—Defined as inputs other than Level 1  inputs  that  are either directly or indirectly
observable

Level 3—Defined as unobservable inputs for which little or no market data exists, therefore
requiring an entity to develop its own assumptions

The Company uses the market approach  valuation  technique to determine fair value for

investment securities. The assets classified  as Level 1  consist of money market funds for which original
cost approximates fair value. The assets  classified as Level  2 consist of certificates of  deposit,
commercial paper, municipal debt securities, government debt securities, federal  agency debt securities,
and corporate debt securities, which  are  valued using quoted  market  prices or alternative pricing
sources, including transactions involving identical or  comparable assets and models utilizing market
observable inputs.

67

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 8—Fair Value Measurements (Continued)

For assets classified as Level 2 that are not in active markets,  the  Company obtained fair value

from pricing sources using quoted market  prices for identical or comparable instruments  and from
pricing models which include all significant observable inputs, including  maturity dates,  issue dates,
settlement date, benchmark yields, reported  trades, broker-dealer quotes, issue spreads,  benchmark
securities, bids, offers, and other market  related data. These inputs  are observable or can be derived
from, or corroborated by, observable  market data for substantially the full  term of the asset.

The fair value of the Company’s derivative instruments is determined  using standard  valuation

models. The significant inputs used in these  models  are readily available  in public markets or can  be
derived from observable market transactions  and  therefore have been classified as  Level 2. Inputs used
in these standard valuation models for derivative instruments include the applicable exchange  and
interest rates.

Assets  measured at fair value on a recurring basis at December  31, 2014  and December 31, 2013

were as follows:

Description

Cash equivalents

Fair Value Measurements at Reporting
Date Using

Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level  3)

December 31,
2014

Money market funds . . . . . . . . . . . . . . . . . . . .
Municipal debt securities . . . . . . . . . . . . . . . .

$

Total cash equivalents . . . . . . . . . . . . . . . . .

Short-term investments

Corporate debt securities . . . . . . . . . . . . . . . .
Municipal debt securities . . . . . . . . . . . . . . . .
Commercial paper . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Certificate of deposit
Federal agency debt securities . . . . . . . . . . . . .

Total short-term investments . . . . . . . . . . . .

Long-term investments

Corporate debt securities . . . . . . . . . . . . . . . .
Government debt securities . . . . . . . . . . . . . . .
Municipal debt securities . . . . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . .

Total long-term investments . . . . . . . . . . . . .

8,377
101

8,478

103,961
103,155
47,940
10,051
4,710

269,817

30,704
23,997
2,689
1,858

59,248

$8,377
—

8,377

—
—
—
—
—

—

—
—
—
—

—

$

— $
101

101

103,961
103,155
47,940
10,051
4,710

269,817

30,704
23,997
2,689
1,858

59,248

Total investment securities . . . . . . . . . . . . . . . . .

$337,543

$8,377

$329,166

$

—
—

—

—
—
—
—
—

—

—
—
—
—

—

—

68

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 8—Fair Value Measurements (Continued)

Description

Cash equivalents

Fair Value Measurements at Reporting
Date Using

Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level  3)

December 31,
2013

Money market funds . . . . . . . . . . . . . . . . . . . .
Municipal debt securities . . . . . . . . . . . . . . . .

$ 20,172
23,506

Total cash equivalents . . . . . . . . . . . . . . . . .

43,678

$20,172
—

20,172

Short-term investments

Municipal debt securities . . . . . . . . . . . . . . . .
Commercial paper . . . . . . . . . . . . . . . . . . . . .
Corporate debt securities . . . . . . . . . . . . . . . .
Government debt securities . . . . . . . . . . . . . . .

Total short-term investments . . . . . . . . . . . .

Long-term investments

Municipal debt securities . . . . . . . . . . . . . . . .

Total long-term investments . . . . . . . . . . . . .

122,325
75,911
45,134
10,008

253,378

36,037

36,037

—
—
—
—

—

—

—

$

— $

23,506

23,506

122,325
75,911
45,134
10,008

253,378

36,037

36,037

Total investment securities . . . . . . . . . . . . . . . . .

$333,093

$20,172

$312,921

$

—
—

—

—
—
—
—

—

—

—

—

There were no significant transfers between Level 1 and Level 2 assets for  the years ended

December 31, 2014 or 2013.

The carrying amounts and estimated  fair  values of the  Company’s long-term debt (including
current maturities), as well as the applicable  fair value  hierarchy tier, at December  31, 2014, are
presented in the table below. The fair  value of the Company’s publicly held long-term debt is
determined based  on inputs that are  readily  available in public markets or can be derived  from
information available in publicly quoted  markets;  therefore, the Company has categorized its  publicly
held debt as Level 2. The remaining  six of the  Company’s debt agreements are not publicly held. The
Company has determined the estimated fair value  of  this debt to be Level 3 because certain inputs
used to determine the fair value of these  agreements are unobservable and, therefore, are sensitive to

69

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 8—Fair Value Measurements (Continued)

changes in the inputs. The Company  utilizes indicative pricing from counterparties  and a  discounted
cash flow method to estimate the fair  value of the  Level 3 items.

5.50% Senior Notes, due July 2019 . . . . . . . . .
Notes payable, secured by aircraft, interest at

As of December 31, 2014

As of December 31, 2013

Carrying
value

Estimated
fair value

Carrying
value

Estimated
fair  value

Fair value
level
hierarchy

300,000

304,875

$

— $

— Level 2

LIBOR plus 3.08%, due November 2018 . . . .

131,454

119,809

—

— Level 3

Notes payable, secured by aircraft, interest at

LIBOR plus 2.46%, due November 2019 . . . .

41,703

38,735

48,000

35,763 Level 3

Note payable, secured by aircraft, interest at

LIBOR plus 2.95%, due April 2018 . . . . . . .

38,505

36,330

—

— Level  3

Notes payable, secured by aircraft, interest at

3.99%, due October 2018 . . . . . . . . . . . . . . .

36,844

34,000

45,775

31,888 Level 3

Notes payable, secured by aircraft, interest at

LIBOR plus 2.95%, due May 2018 . . . . . . . .
Note payable, secured by real estate,  interest  at
2.86%, due October 2018 . . . . . . . . . . . . . . .

Senior secured term loan facility, interest at
LIBOR plus 4.25% with LIBOR floor  of
1.5%, due March 2017 . . . . . . . . . . . . . . . . .

Notes payable, secured by aircraft, interest  at

4.65%, due July 2016 . . . . . . . . . . . . . . . . . .

34,915

32,923

—

— Level  3

9,678

8,693

9,953

8,719 Level 3

—

—

— 121,230

122,821 Level 3

—

9,342

8,222 Level 3

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$593,099

$575,365

$234,300

$207,413

In the fourth quarter of 2014, the Company recorded a  non-cash impairment  charge of  $43,280 on

its  fleet of six Boeing 757 aircraft, engines, and related  assets as a result of a  recent review  of fleet
value. The Company concluded that  the  carrying value of these aircraft and  related assets was no
longer fully recoverable when compared to the  estimated  remaining  future undiscounted  cash flows
from these assets. Therefore, an adjustment to their fair value with inputs classified as Level 3 was
recorded.

Due to the short term nature, carrying amounts of cash, cash equivalents,  restricted cash,  accounts

receivable and accounts payable approximate fair value.

Note 9—Derivative Instruments

The Company is directly and indirectly  affected by changes in certain market conditions. These

changes in market conditions may adversely impact the Company’s financial performance  and are
referred to as ‘‘market risks.’’ When  deemed appropriate, the Company  will use derivatives as  a risk
management tool to mitigate the potential impact of certain market risks. The Company currently
utilizes a foreign currency swap to exchange cash flows based  on specified underlying notional amounts,

70

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 9—Derivative Instruments (Continued)

assets, and/or indices to help manage foreign currency exchange rate risk with  respect to cash  flows
from the lease of aircraft to a European carrier, and not for trading  purposes.

In 2014, the Company entered into a foreign currency swap in order  to  mitigate the foreign
currency exchange rate risk associated with the forecasted  lease revenue from  12 Airbus A320  series
aircraft leased to a European carrier.  The  Company uses  a cash flow  hedge  to  minimize the variability
in cash flows of assets or liabilities or forecasted transactions caused by  fluctuations in  foreign currency
exchange rates. At December 31, 2014, the  change in the fair value  recorded in  accumulated other
comprehensive income was $1,858 as well  as $687  of  income tax expense related  to  the unrealized gain
on the hedge.

For derivatives that will be accounted for  as hedging instruments, the Company formally designates

and documents, at inception, the financial  instrument as a  hedge of a specific  underlying  exposure, the
risk management objective, and the strategy  for undertaking the  hedge  transaction.  In  addition, the
Company formally assesses, both at inception and at least quarterly thereafter, whether the financial
instruments used in hedging transactions  are effective at offsetting changes in either the fair values  or
cash flows of the related underlying exposures. The change in fair  market value of any ineffective
portion of a financial instrument is immediately recognized  into earnings.

At December 31, 2014, the fair value of the Company’s derivative  instrument was  $1,858 and  is
reported in the Company’s consolidated  balance sheet within  deposits and other assets.  Fair  value is
determined after considering the impact of  any legally enforceable master netting agreements and cash
collateral held or placed with the same  counterparties. No amounts were  netted  under a  master netting
arrangement and no collateral was held or placed with  the counter-party. Refer  to  Note 8—Fair  Value
Measurements for additional information  related to the estimated fair value.

Note 10—Income Taxes

The Company is subject to income taxation  in the United  States, foreign and various state
jurisdictions in which it operates. In  accordance with  income tax reporting accounting standards, the
Company recognizes tax benefits or expense on the  temporary  differences between the  financial
reporting and tax bases of its assets and liabilities.

The components of income/(loss) before  income  tax  expense/(benefit) are as follows:

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$129,553
7,578

$146,680
—

$124,647
—

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$137,131

$146,680

$124,647

Twelve Months Ended December 31,

2014

2013

2012

71

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 10—Income Taxes (Continued)

The components of the provision for  income taxes are as  follows:

Year Ended December 31,

2014

2013

2012

Current:

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$53,156
4,645
854

$52,732
4,114
—

$36,409
3,462
—

Total current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

58,655

56,846

39,871

Deferred:
Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(8,557)
(247)
977

(1,811)
(134)
—

Total deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(7,827)

(1,945)

6,082
280
—

6,362

Total income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$50,828

$54,901

$46,233

The Company recorded $3,442, $1,689  and  $2,797 as an  increase to additional paid in  capital and

reduction to taxes payable for certain tax  benefits from employee stock-based compensation  for the
years ended December 31, 2014, 2013 and 2012,  respectively.

Reconciliations to the statutory income tax rate and the Company’s effective tax rate  for 2014,

2013 and 2012 are as follows:

Income tax expense at federal statutory rate . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal income tax benefit . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$48,007
2,587
234

$51,362
2,654
885

$43,627
2,301
305

Total income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$50,828

$54,901

$46,233

Year Ended December 31,

2014

2013

2012

72

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 10—Income Taxes (Continued)

The major components of the Company’s  net deferred tax assets and liabilities are as  follows:

As of December 31,

2014

2013

Assets

Liabilities

Assets

Liabilities

Current:

Accrued vacation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued bonus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued property taxes . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,149
4,633
—
1,484
1,329
2,343

$

— $
—
(4,667)
—
—
—

Total current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,938

(4,667)

Noncurrent:

Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . . . . . . .
Federal net operating loss . . . . . . . . . . . . . . . . . . . . . . . .
Foreign deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . .

—
(815)
— (44,116)
—
491
—
2,936
—
1,063
(909)
—
(215)
—
—
(1,330)

895
4,484
—
1,269
919
2,059

9,626

$

—
—
(5,420)
—
—
—

(5,420)

—
—
— (51,750)
—
—
—
—
(1,411)
—

603
3,711
678
—
672
(663)

Total noncurrent: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,160

(46,055)

5,001

(53,161)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$14,098

$(50,722) $14,627

$(58,581)

As of December 31, 2014 and 2013, a subsidiary of the  Company recognized a federal net
operating loss (‘‘NOL’’) carryforward of $3,126 and  $1,936, respectively. This  resulted in deferred tax
asset of $1,063 and $678, respectively. The  Company assessed the need for a valuation allowance  based
on the available evidence and recognized a valuation  allowance  in the amount of $1,036  as of
December 31, 2014 and $663 for 2013.  The  federal  NOLs will begin to expire  in 2032.

As of December 31, 2014, the Company recognized a  foreign tax  credit carryforward of $294  as
well as a corresponding valuation allowance.  If unused,  the foreign tax credit carryforward will begin to
expire in 2025.

The Company paid income taxes, net of refunds,  of  $55,501, $53,220 and $37,937  in 2014, 2013

and 2012, respectively.

The Company files income tax returns  in the U.S. federal, state and  foreign jurisdictions. The
Company is not currently under examination by the IRS. The Company’s  federal income tax returns for
2013, 2012 and 2011 remain open to examination. Various foreign,  state and local  tax returns  remain
open to examination. The Company believes that  any potential  assessment would be immaterial.

73

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 11—Related Party Transactions

The Company leases approximately 70,000  square feet of office space in a corporate building  as

well as space in an adjacent building,  which  is used for training purposes. Both  buildings are  owned by
a limited liability company in which the  Company’s Chairman and Chief Executive Officer owns  a
significant interest as non-controlling member. Another member of the Company’s Board of Directors
also owns a minority interest in this limited liability company. Under the terms of these agreements,
the Company made rent payments of $3,148, $2,704  and $2,303 in 2014,  2013 and  2012, respectively.

During  the third quarter 2014, the Company repurchased 200,000 shares of the Company’s

common stock from Maurice Gallagher,  Chairman and  Chief Executive Officer, as  part of the
Company’s stock repurchase program.  The repurchases  were made based on a  stock price of $126.20
per  share, the average closing price of  the Company’s stock over the five days prior to the transaction,
for a total purchase price of $25,240.

Andrew Levy, former President, Chief Operating  Officer, and member  of the Board  of  Directors,
resigned in September 2014. In accordance  with the separation agreement, the  Company repurchased
all previously unvested shares of restricted stock (23,623 shares)  and rights to all previously unexercised
stock options (options to purchase 127,512  shares at exercise prices between $36.97 per share  and
$108.59 per share). The repurchases  were  made based  on a stock price of $124.05  per  share, the
average closing price of the Company’s stock  over the five trading days prior  to  the date  of  the
separation agreement. As a result, the Company  paid  Mr. Levy $8,549 for the  repurchase  of these
restricted shares and cancellation of stock  option rights. A  $650 cash  payment was also  accrued related
to the terms of his separation.

During  2014, Game Plane, LLC, a wholly owned  subsidiary of  the Company, paid  $2,813 to Alpine

Labs, LLC. Alpine Labs, LLC has partnered with  Game Plane, LLC to produce and  distribute game
shows filmed on Company flights as part  of the  Company’s promotional efforts. The Company’s
Chairman and Chief Executive Officer  owns a  25 percent interest in, and is on the  managing board of,
Alpine Labs, LLC.

GMS Racing LLC competes in the NASCAR Camping World Truck  Series and ARCA  Racing

Series. The Company’s Chairman and  Chief  Executive Officer owns a controlling interest in GMS
Racing LLC. The Company has sponsored GMS  Racing LLC  since 2013 and paid $938  classified as
marketing expenses related to the sponsorship in 2013.

During  2014, the Company made payments totaling $828  to  Adapt  Courseware, LLC which builds

training courses for fleet operations. The  Company’s  Chairman  and  Chief Executive  Officer  owns a
controlling interest in Adapt Courseware,  LLC.

Note 12—Employee Benefit Plans

401(k) Plan

The Company has a defined contribution plan covering  all eligible  employees. Under the  plan,

employees may contribute up to 90 percent of their eligible annual  compensation with the Company
making matching contributions on employee deferrals of up to 5  percent of eligible  employee wages.

74

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 12—Employee Benefit Plans (Continued)

The Company recognized expense under  this plan  of $3,412, $2,879 and  $2,537 for  the years ended
December 31, 2014, 2013 and 2012, respectively.

Stock-based employee compensation

In 2006, the Board of Directors adopted, and the stockholders  approved, a Long-Term Incentive
Plan (the ‘‘2006 Plan’’) and reserved 3,000,000 shares  of  common stock for the Company  to  grant stock
options, restricted stock, SARs and other  stock-based awards to certain officers,  directors, employees,
and consultants of the Company. The 2006 Plan is administered  by the  Company’s compensation
committee of the Board of Directors.

Employee Stock Purchase Plan

In April 2014, the Company adopted the 2014 Employee Stock Purchase Plan (‘‘ESPP’’)  and
reserved 1,000,000 shares of common stock  for employee  purchases  under  this plan. The ESPP  is
intended to provide eligible employees  of the  Company an opportunity to acquire a proprietary interest
in the Company through the purchase of the Company’s common  stock.  These stock  purchases  may be
purchased on the open market, may be newly issued, or reissued  treasury shares. Employees may
contribute, through payroll deductions,  up to 25 percent of their base pay per offering period, not to
exceed $25 each calendar year, for the purchase of common  stock.  Shares will  be  purchased
semi-annually, beginning April 30, 2015,  at a  10 percent discount  based on the end of  the period  price.
The amount of the discount is subject to change but  cannot exceed 15 percent. The ESPP is a
compensatory plan under accounting guidance  and  will result in the  recognition of compensation
expense. For the year ended December  31, 2014, the  Company recorded minimal compensation
expense related to the ESPP, which opened  for participation in November  2014.

Compensation expense

For the years ended December 31, 2014,  2013 and 2012, the  Company recorded compensation
expense of $16,723, $9,818 and $4,069  respectively, in the  consolidated statements  of  income  related to
stock options, SARs (stock-settled and cash-settled)  and  restricted  stock.

The unrecognized compensation cost,  and weighted-average period over  which the cost is expected

to be recognized for non-vested awards as  of December  31, 2014, are presented below:

Restricted stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash-settled SARs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,934
3,639
701

$9,274

1.77
1.67
2.04

1.75

Unrecognized
Compensation
Cost

Weighted
Average
Period (years)

75

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 12—Employee Benefit Plans (Continued)

Fair value

The fair value of stock options granted  was estimated as of the  grant date  using the Black-Scholes

option pricing model.

Cash-settled SARs are liability-based  awards for which the  fair value and  compensation expense
recognized are updated each reporting period. The following range of assumptions in the Black-Scholes
option pricing model was used to determine fair value  at the  years  ended below:

2014

2013

2012

Weighted-average volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29.3%
1.4 - 2.5

33.6%
1.5
0.4% - 0.9% 0.3% - 0.5% 0.5%

30.5%
0.3 - 2.5

1.8%

—

—

Expected volatilities used for award valuation in 2014,  2013 and  2012 were based  on the historical

volatility of the Company’s common stock.

Expected term represents the weighted  average time between the award’s  grant date  and its

exercise date. The Company estimated  its expected term assumption in 2014, 2013  and 2012  using
historical award exercise activity and  employee termination activity.

The risk-free interest rate for periods equal to the  expected term  of the award is  based on  a

blended historical rate using Federal Reserve  rates for  U.S. Treasury securities.

The dividend yield reflects the potential effect that paying  a  dividend will  have on the  fair value of

the Company’s stock.

The contractual terms of the Company’s stock  option and SAR awards granted range from  five  to

ten years.

76

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 12—Employee Benefit Plans (Continued)

Stock options and stock-settled SARs

A summary of option and stock-settled SARs  activity as of  December  31, 2014, and changes during

the year then ended, is presented below:

Outstanding at January 1, 2014 . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options and
Stock-Settled
SARs

283,631
50,630
(237,912)
(7,600)

Outstanding at December 31, 2014 . . . . . . . . . . . . . . . . .

88,749

Weighted
Average
Exercise
Price

$ 49.48
108.59
38.39
20.42

$ 69.43

Fully vested and expected to vest at December 31, 2014 .

87,503

$ 67.51

Exercisable at December 31, 2014 . . . . . . . . . . . . . . . . .

47,215

$ 39.15

Weighted
Average
Remaining
Contractual
Life (years)

3.38

Aggregate
Intrinsic
Value

$14,507

3.29

3.28

2.68

$ 7,180

$ 5,907

$ 1,849

(1) Includes 127,512 options purchased  from Andrew Levy in connection with his separation

agreement.

The Company granted 50,630 and 108,041 stock options during the years ended December  31,
2014, and 2013, respectively. No stock  options  were granted during the year ended December 31, 2012
and no stock-settled SARs were granted  during  the years ended December 31, 2014,  2013 or 2012.
During  the years ended December 31, 2014,  2013 and 2012, the  total intrinsic  value of  options and
SARs exercised was $9,405, $3,261 and $9,123 respectively. Cash received from  option exercises  for the
years ended December 31, 2014, 2013 and 2012 was $2,240,  $2,083 and $7,542, respectively.

Restricted stock awards

A summary of the status of the Company’s  non-vested restricted stock  grants during the  year

ended December 31, 2014 is presented below:

Non-vested at January 1, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shares

145,232
54,731
(90,567)
(10,614)

Non-vested at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

98,782

Weighted Average
Grant Date
Fair Value

$ 62.61
109.66
75.31
79.36

$ 91.15

(1) Includes 23,623 shares of previously  unvested  restricted  stock purchased  from Andrew  Levy in

connection with his separation agreement.

77

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 12—Employee Benefit Plans (Continued)

The weighted average grant date fair  value  per  share of restricted stock  grants during the  years
ended December 31, 2014, 2013 and 2012 was $109.66,  $84.36  and $55.09, respectively. The total fair
value of restricted stock vested during  the years ended  December 31,  2014, 2013  and 2012 was $6,820,
$3,387 and $2,537, respectively.

Cash-settled stock appreciation rights

A summary of cash-settled SARs awards activity  during  the year  ended December 31, 2014  is

presented below:

Cash-Settled
SARs

Weighted Average
Grant Date
Fair Value

3/25/11 Grant
Outstanding at January 1, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Exercisable at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3/8/13 Grant
Outstanding at January 1, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

67,704
(43,811)
—

23,893

23,893

70,812
(15,500)
(8,767)

Outstanding at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46,545

Exercisable at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,104

3/6/14 Grant
Outstanding at January 1, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
54,528
—
(5,453)

Outstanding at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

49,075

Exercisable at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

$19.01
19.01
—

$19.01

$19.01

$20.92
20.92
20.92

$20.92

$20.92

$ —
25.68
—
25.68

$25.68

—

There were 54,528 cash-settled SARs  granted during 2014,  70,812 in 2013 and  none  in 2012. The
weighted average grant date fair value per share of cash-settled SARs granted during the  years  ended
December 31, 2014 and 2013 was $25.68 and $20.92, respectively.  As of December 31,  2014, the fair
value of the liability related to the vested and outstanding cash-settled  SARs  was $3,639.

78

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 13—Commitments and Contingencies

The Company is subject to certain legal and administrative actions it considers routine to its
business activities. The Company believes  the ultimate outcome of any pending legal or  administrative
matters will not have a material adverse  impact on  its  financial position, liquidity  or results  of
operations.

During  2014, the Company entered into purchase agreements for nine Airbus A320 series aircraft

yet to be purchased as of December 31,  2014. The remaining obligation of the  Company under these
agreements as of December 31, 2014 was $164,406,  to  be  paid  between 2015 and 2016.  In August 2013,
the Company entered into purchase agreements for two Airbus A320 series  aircraft which had  not  been
purchased as of December 31, 2013. These aircraft were  acquired  in the fourth quarter of 2014.

Note 14—Selected Quarterly Financial Data (Unaudited)

Quarterly results of operations for the years ended December 31, 2014  and  2013 are summarized

below.

2014

March 31

June 30

September 30

December 31

Operating revenues . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Allegiant  Travel

$302,524
57,271

$290,541
56,413

$265,029
28,867

$278,950
14,790

Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

34,222

33,499

14,172

4,794

Earnings per share to common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013

1.87
1.86

1.87
1.86

0.80
0.80

0.29
0.27

Operating revenues . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to Allegiant  Travel

$272,959
52,367

$255,846
42,856

$228,874
29,232

$238,471
30,281

Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31,935

25,760

17,106

17,476

Earnings per share to common stockholders:
Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1.66
1.65

1.35
1.34

0.91
0.91

0.96
0.94

The sum of the quarterly earnings per share amounts does not equal the  annual amount reported

since per share amounts are computed  independently  for each quarter and for the full year based  on
respective weighted average common  shares outstanding and other dilutive  potential common shares.

The Company’s income and earnings  per share in the fourth quarter of 2014  were impacted by a

non-cash impairment charge of $43,280  on its Boeing 757  fleet.

79

ALLEGIANT TRAVEL COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For the years ended December 31, 2014,  2013 and 2012

(in thousands, except share and per share amounts)

Note 15—Subsequent Events

In January 2015, the Company’s Board of Directors approved a  quarterly cash  dividend of  0.25 per

share, with the initial distribution to  be  made  on March 17, 2015,  to  all shareholders of record as of
March 4, 2015.

In January 2015, the Company entered into a  forward  purchase  agreement for  four Airbus A320

series aircraft. The Company expects  to  take delivery of the  four aircraft  in 2017.

In February 2015, the Company entered  into  forward purchase agreements for  eight Airbus A320
series aircraft. The Company expects  to  take delivery of these aircraft from  the second quarter of 2015
through 2017.

80

Item 9. Changes in and Disagreements with Accountants  on Accounting  and Financial Disclosure

Not applicable.

Item 9A. Controls and Procedures

Evaluation of disclosure controls and procedures. As of the end of the period covered by this

report, under the supervision and with the participation of our  management, including our  chief
executive officer (‘‘CEO’’) and chief  financial officer (‘‘CFO’’),  we evaluated the  design and operation
of our disclosure controls and procedures  (as defined in Rules  13a-15(e) and  15d-15(e) of the
Securities Exchange Act of 1934, as amended, or the  ‘‘Exchange Act’’).  Based on  this  evaluation, our
management, including our CEO and  CFO,  has concluded that our disclosure controls  and procedures
are designed, and are effective, to give  reasonable  assurance that  the  information  we are  required to
disclose is recorded, processed, summarized and reported within the time  periods  specified in the
SEC’s rules and forms. Based upon this evaluation,  the CEO and CFO concluded that our disclosure
controls and procedures are effective in providing  reasonable  assurance that information required to  be
disclosed in our reports filed with or  submitted to the SEC under the Exchange  Act is accumulated  and
communicated to management, including  the CEO and CFO, as appropriate  to  allow  timely  decisions
regarding required disclosure.

Management’s Annual Report on Internal Control over  Financial Reporting. Our management is

responsible for establishing and maintaining  adequate internal control  over  financial  reporting, as
defined in Rules 13a-15(f) and 15d-15(f)  of the  Exchange Act.  Our internal control  over financial
reporting is designed to provide reasonable assurance regarding  the reliability of financial reporting and
the preparation of financial statements for  external purposes  in accordance with  generally accepted
accounting principles and includes those policies and procedures that:

(cid:127) pertain to the maintenance of records that in reasonable detail accurately and fairly  reflect the

transactions and dispositions of our assets;

(cid:127) provide reasonable assurance that transactions are recorded  as necessary to permit preparation

of financial statements in accordance with generally accepted  accounting principles, and  that  our
receipts  and expenditures are being made  only  in accordance with authorizations of our
management and directors; and

(cid:127) provide reasonable assurance regarding prevention or timely detection of  unauthorized

acquisition, use or  disposition of our assets  that could  have a material  effect  on the financial
statements.

The effectiveness of our or any system of controls and  procedures  is subject to certain  limitations,

including the exercise of judgment in  designing,  implementing  and  evaluating  the controls and
procedures, the assumptions used in identifying the likelihood  of  future events,  and the  inability to
eliminate misconduct completely. Our  management,  including our  CEO  and CFO, does not expect  that
our  disclosure controls and procedures or our internal controls will prevent  all  errors  and all fraud. A
control system, no matter how well designed  and  operated, can  provide only reasonable, not absolute,
assurance that the  objectives of the control system are met. Further, the design of  a control system
must reflect the fact that there are resource  constraints, and the benefits of controls must be
considered relative to their costs. Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance that all control issues and instances  of fraud, if
any, within our company have been detected.

Our management has assessed the effectiveness  of  our  internal control over financial reporting as

of December 31, 2014. In making this assessment, our management  used  the criteria  set forth by the
Committee of Sponsoring Organizations  of  the Treadway  Commission (‘‘COSO’’)  Internal  Control—
Integrated Framework (2013 Framework).  Based on our assessment, management has concluded  that,

81

as of  December 31, 2014, our internal control over financial reporting was  effective based on those
criteria.

Ernst & Young, LLP, the independent registered public accounting firm  who audited  our
consolidated financial statements included in  this  Form 10-K, has issued  a  report on  the Company’s
internal control over financial reporting, which is included herein.

Changes in internal controls. There were no changes in our internal control over financial
reporting that occurred during the fourth  quarter of our year  ended December 31, 2014,  that  have
materially affected, or are reasonably  likely to materially  affect,  our internal control over financial
reporting.

Item 9B. Other Information

Not applicable.

82

Item 10. Directors, Executive Officers, and  Corporate Governance

PART III

The information required by this Item  is incorporated herein  by reference to the data under the
headings ‘‘ELECTION OF DIRECTORS,’’ ‘‘EXECUTIVE OFFICERS’’ and ‘‘Section 16(a) Beneficial
Ownership Reporting Compliance’’ in the  Proxy Statement to be used in  connection with  the
solicitation of proxies for our annual meeting of stockholders to be held June 18, 2015, which  Proxy
Statement is to be filed with the Commission.

Item 11. Executive Compensation

The information required by this Item  is incorporated herein  by reference to the data under the

headings ‘‘EXECUTIVE COMPENSATION’’ and ‘‘REPORT OF THE COMPENSATION
COMMITTEE’’ in the Proxy Statement  to be used in connection with  the solicitation  of proxies for our
annual meeting of stockholders to be held June 18, 2015,  which Proxy Statement is to be filed with  the
Commission.

Item 12. Security Ownership of Certain Beneficial Owners  and  Management and Related Stockholder

Matters

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘STOCK OWNERSHIP’’ in the  Proxy Statement  to  be  used  in connection with the solicitation
of proxies for our annual meeting of  stockholders to be held June 18, 2015, which  Proxy Statement  is
to be filed with the Commission. The  information required  by this item with  respect to securities
authorized for issuance under our equity  compensation plans is included in Part II,  Item 5 of this
Annual Report on Form 10-K.

Item 13. Certain Relationships and Related Transactions, and Director  Independence

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘RELATED PARTY TRANSACTIONS’’  and  ‘‘Director Independence’’  in the Proxy Statement
to be used in connection with the solicitation  of  proxies for our annual meeting of stockholders to be
held June 18, 2015, which Proxy Statement  is to be filed with the  Commission.

Item 14. Principal Accountant Fees  and  Services

The information required by this Item  is incorporated herein  by reference to the data under the
heading ‘‘PRINCIPAL ACCOUNTANT FEES AND SERVICES’’ in  the Proxy Statement to be used in
connection with the solicitation of proxies  for our  annual meeting  of stockholders  to  be  held June 18,
2015, which Proxy Statement is to be  filed with the  Commission.

83

Item 15. Exhibits and Financial Statement Schedules

PART IV

(cid:127) Financial Statements and Supplementary Data. The following consolidated financial statements

of the Company are included in Item 8  of this  report:

Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’  Equity . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . .

47
49
50
51
52
53
54

(cid:127) Financial Statement Schedules. Schedules are not submitted because they are not required or

are not applicable, or the required information is shown in  the consolidated financial  statements
or notes  thereto.

(cid:127) Exhibits. The Exhibits listed below are filed or incorporated by reference as  part of this
Form 10-K. Where so indicated by footnote, exhibits which were previously  filed are
incorporated by reference.

84

Exhibit
Number

Description

3.1 Articles of Incorporation of Allegiant Travel  Company. (Incorporated  by  reference to

Exhibit 3.1 to Registration Statement No. 333-134145 filed with  the Commission on July 6,
2006).

3.2

3.3

4.1

4.2

4.3

10.1

10.2

10.3

10.4

Bylaws of Allegiant Travel Company as  amended on January 28,  2013. (Incorporated  by
reference to Exhibit 3.2 to the Annual  Report on Form  10-K for the year ended
December 31, 2012, filed with the Commission on February  26, 2013).

Specimen Stock Certificate (incorporated by reference to Exhibit 3.3 to the  Form 8-A filed
with the Commission on November 22, 2006).

Indenture dated as of June 13, 2014 between the Company and Wells Fargo Bank,  National
Association, as trustee. (Incorporated by reference  to  Exhibit  4.1 to the Quarterly  Report  on
Form 10-Q for the quarter ended June 30,  2014, filed with the Commission on August 8,
2014).

Supplemental Indenture dated  as of June  25, 2014 among the  Company, the guarantors
named therein and Wells Fargo Bank, National Association, as  trustee (including  the Form of
Note). (Incorporated by reference to  Exhibit 4.2  to  the Quarterly  Report  on Form 10-Q for
the quarter ended June 30, 2014, filed with the  Commission on  August 8, 2014).

Form of 5.50% Notes due 2019  (included as Exhibit A in Exhibit 4.2 incorporated by
reference).

2006 Long-Term Incentive Plan,  as amended  on July 19,  2009.(1) (Incorporated  by  reference
to Exhibit 10.1 to the Quarterly Report  on Form 10-Q for  the quarter ended September 30,
2009, filed with the Commission on November 9, 2009-SEC File No. 001-33166).

Form of Restricted Stock Agreement used for Directors  of  the Company.(1) (Incorporated by
reference to Exhibit 10.4 to the Annual  Report on Form  10-K for the year ended
December 31, 2008, filed with the Commission on March 3,  2009-SEC File  No. 001-33166).

Form of Indemnification Agreement. (Incorporated by  reference to Exhibit 10.4  to  the Annual
Report on Form 10-K for the year ended December  31, 2012, filed with the Commission  on
February 26, 2013).

Lease dated May 1, 2007, between Allegiant Air, LLC  and Windmill Durango Office, LLC
(Incorporated by reference to Exhibit 10.22 to the  Form S-1 registration  statement  filed with
the Commission on May 16, 2007).

10.5 Amendment to Lease dated as of June 23, 2008  between Windmill Durango Office, LLC and

Allegiant Air, LLC. (Incorporated by reference  to  Exhibit  10.17 to the Annual Report on
Form 10-K for the year ended December 31, 2008,  filed with  the Commission on March 3,
2009-SEC File No. 001-33166).

10.6

Lease dated June 23, 2008 between Windmill Durango Office  II, LLC and  Allegiant  Air, LLC.
(Incorporated by reference to Exhibit 10.18 to the  Annual Report  on Form 10-K for the year
ended December 31, 2008, filed with the Commission on March 3, 2009-SEC File
No. 001-33166).

10.7 Addendum to Lease between  Windmill Durango Office II, LLC  and  Allegiant  Air, LLC

signed on June 17, 2009. (Incorporated by reference  to  Exhibit  10.1 to the Quarterly  Report
on Form 10-Q for the quarter ended June 30, 2009 filed with the Commission on August 7,
2009-SEC File No. 001-33166).

85

Exhibit
Number

Description

10.8 Airport Use and Lease Agreement signed on March 17, 2011  between  the Company and
Clark County Department of Aviation. (Incorporated  by reference to Exhibit  10.20 to the
Annual Report on Form 10-K for the year  ended  December  31, 2011, filed with the
Commission on February 27, 2012).

10.9 Amendment to Lease Agreement dated September  1, 2012 between Windmill Durango
Office, LLC and Allegiant Air, LLC. (Incorporated by reference  to  Exhibit  10.17 to the
Annual Report on Form 10-K for the year  ended  December  31, 2012, filed with the
Commission on February 26, 2013).

10.10

10.11

10.12

Form of Stock Option Agreement used for Officers  of  the Company.(1) (Incorporated by
reference to Exhibit 10.2 to the Quarterly Report on Form  10-Q for the quarter ended
March 31, 2013, filed with the Commission on May  8, 2013).

Form of Restricted Stock Agreement used for Officers  of  the Company.(1)  (Incorporated by
reference to Exhibit 10.3 to the Quarterly Report on Form  10-Q for the quarter ended
March 31, 2013, filed with the Commission on May  8, 2013).

Form of Stock Appreciation  Rights Agreement used for Officers of the  Company.(1)
(Incorporated by reference to Exhibit 10.3 to the  Quarterly Report on Form  10-Q  for the
quarter ended March 31, 2013, filed  with the Commission  on  May 8,  2013).

10.13 Agreement of Sale and Purchase dated April 19,  2013 between the  Company and Crossing

Business Center 1 and 2, LLC and Crossing Business Center 7 LLC.(1) (Incorporated  by
reference to Exhibit 10.1 to the Quarterly Report on Form  10-Q for the quarter ended
June 30, 2013, filed with the Commission on August 7,  2013).

10.14 Aircraft Sale and Purchase Agreement  dated  August 5, 2014, between  Sunrise Asset

Management, LLC and NAS Investments 3, Inc. as amended by Amendment No. 1  to  the
Aircraft Sale and Purchase Agreement dated  September 17, 2014.(2) (Incorporated by
reference to Exhibit 10.1 to the Quarterly Report on Form  10-Q for the quarter ended
September 30, 2014, filed with the Commission on November 10,  2014).

10.15

Separation Agreement and Mutual Release of All Claims effective  as of September  30, 2014,
between the Company and Andrew C. Levy. (Incorporated by reference  to  Exhibit  10.1 to the
Quarterly Report on Form 10-Q for the quarter ended September  30, 2014, filed with  the
Commission on November 10, 2014).

12

Calculation of Ratio of Earnings to Fixed Charges of Allegiant  Travel Company.

21.1

23.1

List of Subsidiaries

Consent of Ernst & Young LLP,  independent registered public accounting firm

31.1 Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

31.2 Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

31.3 Rule 13a-14(a)/15d-14(a) Certification of Principal Accounting Officer

32

Section 1350 Certifications

86

Exhibit
Number

101

Description

The following financial information from  the Company’s Annual Report  on Form 10-K for the
year  ended December 31, 2014 filed with the SEC on February  26, 2015, formatted in  XBRL
includes (i) Consolidated Balance Sheets  as of December 31, 2014  and December 31, 2013
(ii) Consolidated Statements of Income  for the years ended December 31, 2014, 2013 and
2012 (iii) Consolidated Statements of Comprehensive Income for the years ended
December 31, 2014, 2013 and 2012 (iv) Consolidated Statements  of  Stockholders’ Equity for
the years ended December 31, 2014, 2013  and 2012  (v)  Consolidated  Cash Flow Statements
for the years ended December 31, 2014, 2013 and  2012 (vi) the  Notes  to  the  Consolidated
Financial Statements.(3)

*

Incorporated by reference to Exhibits  filed with  Registration Statement #333-134145  filed by
Allegiant Travel Company with the Commission  and amendments thereto.

(1) Management contract or compensation plan or agreement  required to be filed as  an Exhibit to this

Report on Form 10-K pursuant to Item 15(b) of Form 10-K.

(2) Portions of the indicated document  have been omitted  pursuant to a request for confidential

treatment and the document indicated has  been filed separately with  the Commission as required
by Rule  24b-2 of the Securities Exchange Act of 1934,  as amended.

(3) Pursuant to Rule 406 of Regulation  S-T, the  XBRL related  information  in Exhibit 101 to this

annual report on Form 10-K shall be deemed to be not  filed for purposes of Section 18  of the
Exchange Act, or otherwise subject to  the liability of that section, and  shall not be deemed part of
a registration statement, prospectus or  other document filed under the Securities Act or the
Exchange Act, except as shall be expressly set  forth by specific  reference in such filing.

87

Pursuant to the requirements of Section 13  or 15(d) of the Securities Exchange Act of  1934, the

registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized in the City of Las Vegas, State  of  Nevada on February 26, 2015.

Signatures

Allegiant Travel Company

By:

/s/ SCOTT SHELDON

Scott Sheldon
Chief Financial Officer

POWERS OF ATTORNEY

Each  person whose signature appears  below hereby appoints Scott Sheldon and Maurice J.

Gallagher, Jr., and each of them acting  alone, as his or her  true and lawful attorneys-in-fact and  agent,
with full power of substitution and resubstitution, for him or her  and in his or her name, place and
stead, in any and all capacities, to sign  any and all amendments  to  this annual report  on Form 10-K,
and to file the same, with all exhibits  thereto and all other documents in connection therewith, with the
Commission, granting unto said attorneys-in-fact and agents  full power and authority to perform each
and every act and thing appropriate or necessary to be done, as fully and for  all  intents and purposes
as he or she might or could do in person,  hereby ratifying  and confirming all that said attorneys-in-fact
and agents or their substitute or substitutes may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange  Act of 1934, this report has been signed

below by the following persons on behalf of  the Registrant and  in the capacities and  on the dates
indicated.

Signature

Title

Date

/s/ MAURICE J. GALLAGHER, JR.

Maurice J. Gallagher, Jr.

Chief Executive Officer and Director
(Principal Executive Officer)

February 26, 2015

/s/ SCOTT SHELDON

Scott Sheldon

Chief Financial Officer
(Principal Financial Officer)

February 26, 2015

/s/ GREGORY ANDERSON

Gregory Anderson

/s/ MONTIE BREWER

Montie Brewer

/s/ GARY ELLMER

Gary Ellmer

Principal Accounting Officer

February  26, 2015

Director

February 26,  2015

Director

February 26,  2015

88

Signature

Title

Date

/s/ LINDA MARVIN

Linda Marvin

/s/ CHARLES W. POLLARD

Charles W. Pollard

/s/ JOHN REDMOND

John Redmond

Director

February 26,  2015

Director

February 26,  2015

Director

February 26,  2015

89

Board of Directors

Form 10-K

Additional copies of the Company’s Annual 
Report on Form 10-K, filed with the Securities 
and Exchange Commission are available to 
stockholders without charge upon request in 
writing to:

Allegiant Travel Company
Investor Relations
1201 N. Town Center Drive
Las Vegas, NV 89144

Independent Registered
Public Accounting Firm

Ernst & Young LLP
Las Vegas, NV

Transfer Agent

American Stock Transfer & Trust Company
59 Maiden Lane
Plaza Level
New York, NY 10038
212.936.5100
www.amstock.com

Legal Counsel

Ellis Funk, P.C.
3490 Piedmont Road, Suite 400
Atlanta, GA 30305

Maurice J. Gallagher, Jr.
Chairman of the Board,
Chief Executive Officer

Montie R. Brewer
Director

Gary Ellmer
Director

Linda A. Marvin
Director

Charles W. Pollard
Director

John Redmond
Director

Executive Officers

Maurice J. Gallagher, Jr.
Chairman of the Board,
Chief Executive Officer

D. Scott Sheldon
Chief Financial Officer,
Senior Vice President

Scott Allard
Chief Information Officer

Jude Bricker
Senior Vice President,
Planning

Gregory Anderson
Principal Accounting Officer

Corporate Headquarters

1201 N. Town Center Drive
Las Vegas, NV 89144
702.851.7300
www.allegiant.com