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Altria Group

mo · NYSE Consumer Defensive
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Industry Tobacco
Employees 5001-10,000
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FY2018 Annual Report · Altria Group
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2018

Altria Group, Inc. 
Annual Report

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Altria Group, Inc.
6601 W. Broad Street
Richmond, VA 23230-1723

an Altria Company

Philip Morris USA Inc. 
P.O. Box 26603
Richmond, VA 23261-6603
philipmorrisusa.com

an Altria Company

U.S. Smokeless Tobacco Company LLC
P.O. Box 85107
Richmond, VA 23285-5107
ussmokeless.com

an Altria Company

John Middleton Co. 
6601 W. Broad Street
Richmond, VA 23230-1723
johnmiddletonco.com

an Altria Company

Nat Sherman
10 Sterling Boulevard
Englewood, NJ 07631
shermangroupholdings.com

an Altria Company

Ste. Michelle Wine Estates Ltd. 
P.O. Box 1976
Woodinville, WA 98072-1976
smwe.com

an Altria Company

Philip Morris Capital Corporation
225 High Ridge Road 
Suite 300 West
Stamford, CT 06905-3000
philipmorriscapitalcorp.com

altria.com

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Dear Fellow Shareholders

PM USA successfully balanced brand momentum 

this opportunity for adults. Altria is taking 

with profitability. PM USA invested in Marlboro’s 

decisive steps to address this alarming trend, 

equity, resulting in stabilization of Marlboro

including investing an additional $100 million 

full-year retail share at 43.1% and setting the 

over two years to help reduce youth vaping. We 

business up for long-term success. The Marlboro

also are advocating for raising the minimum age 

Points West limited-time rewards program 

to purchase all tobacco products to 21 at both 

in Texas proved to be a successful test of 

the federal and state levels, a policy that the 

our proprietary pack-coding technology and 

U.S. Surgeon General supports but that requires 

advanced PM USA’s goals to increase its digital 

legislative action. 

leadership, brand engagement and loyalty. 

PM USA expanded Marlboro Ice and Marlboro

Smooth with a reseal packaging innovation that 

resonated with adult smokers.

We continue to focus on the three most 

promising non-combustible product platforms 

for harm reduction: e-vapor; heat-not-burn;  

and smokeless tobacco products. And we 

The smokeless products segment grew 

believe we have access to the leading portfolio 

adjusted operating companies income (OCI) 

of non-combustible alternatives for adults. 

7.5%. Copenhagen, the leading moist smokeless 

First, through JUUL, we have found a unique 

tobacco brand, grew its 2018 retail share by four 

opportunity to participate in the e-vapor 

tenths to 34.4%. In total, our highly profitable 

category, with a truly satisfying product that 

smokeless business represented a 54% share of 

has demonstrated its ability to convert adult 

the smokeless category and delivered superior 

smokers. Second, we remain fully committed to 

Howard A. Willard III
Chairman of the Board and CEO

Altria closed out 2018 with excellent growth 

in adjusted diluted earnings per share (EPS) 

and a transformed business platform. We 

strengthened our core businesses and built 

strategic positions that we believe enhance our 

growth prospects and better position Altria to 

reward the loyalty of our shareholders through 

earnings growth and dividends over the long 

term. We remain committed to our long-term 

adjusted OCI margins of 68.7%. 

Pursuing Global Growth 

and Diversification

the success of IQOS in the U.S. and are excited 

to deploy our robust commercialization plans 

once authorized by the FDA. Lastly, we filed and 

the FDA continues to review a modified risk 

tobacco application for Copenhagen Snuff  Fine 

Cut. We believe this application is a meaningful 

step towards providing adult smokers accurate 

information about switching to smokeless 

goals of delivering 7% to 9% adjusted diluted 

In 2018, Altria announced two strategic invest-

EPS growth and maintaining a dividend payout 

ments in companies that we believe have great 

ratio target of approximately 80% of adjusted 

potential for global growth, while also further 

diversifying our future income streams. 

diluted EPS.

2018 Highlights:

Grew adjusted diluted EPS by 17.7%, primarily 

driven by benefits from U.S. federal income 

tax reform;

Paid shareholders approximately $5.4 billion 

in dividends, while increasing our dividend twice 

resulting in a combined increase of 21.2% since 

the beginning of the year — the 52nd and 53rd 

increases in 49 years; 

Repurchased approximately $1.7 billion in 

Altria shares under an expanded $2 billion share 

repurchase program; and

First, we acquired a 35% equity stake in JUUL, 

tobacco products.

the U.S. e-vapor category leader. We expect 

JUUL’s superior product, talented management 

In Summary

team, growing brand equity and adult consumer 

We continue to pursue our long-term EPS 

loyalty, and a promising pipeline of products to 

growth and dividend objectives. We believe 

continue driving its global growth. We believe 

the best way to achieve those is by establishing 

our investment in JUUL is a key part of the 

a diverse business platform with access to 

portfolio approach to tobacco harm reduction 

the leading brands in each major tobacco 

that we’ve been following for many years. 

profit pool.

Second, we further diversified our business 

We believe our actions have positioned us to 

with an adjacent investment in the emerging 

succeed across multiple scenarios in global 

global cannabis category. Altria agreed to 

markets by relentlessly and responsibly 

acquire a 45% stake in Cronos, with a warrant 

expanding choices for adult consumers with 

Announced strategic investments in JUUL 

to achieve majority ownership. Our investment 

satisfying, premium-branded products.

and Cronos in fast growing categories with 

in Cronos creates a new growth opportunity 

promising global opportunity. 

in an adjacent category poised for rapid growth, 

Growth through Our 

Core Tobacco Businesses

Our category-leading core tobacco brands, 

including Marlboro, Black & Mild and 

while expanding our income opportunity 

beyond the U.S. 

Growth through Responsibility 

and Harm Reduction

Copenhagen, generated strong performance 

For more than 20 years, Altria has pursued a 

Thank you for your ongoing commitment to 

Altria and for your support as we continue our 

track record of success. 

in 2018, and we believe they will continue to be 

goal of tobacco harm reduction and advocated 

Howard A. Willard III

key drivers of our earnings growth and ability to 

for regulation in support of this goal. Today, 

Chairman of the Board and CEO

deliver cash returns to shareholders.

however, the rise in youth e-vapor use threatens 

March 1, 2019

Board of Directors

John T. Casteen III 1,2,5
President Emeritus,
  University of Virginia
Director since 2010

Dinyar S. Devitre 3,4,5,6
Former Chief Financial Officer,
  Altria Group, Inc.
Director since 2008

Thomas F. Farrell II 2,3,6
Chairman, President and
  Chief Executive Officer,
  Dominion Energy, Inc.
Director since 2008

Debra J. Kelly-Ennis1,5,6
Retired President and
  Chief Executive Officer,
  Diageo Canada, Inc.
Director since 2013

W. Leo Kiely III 2,3,4,5
Retired Chief Executive Officer,
  MillerCoors LLC
Director since 2011

Kathryn B. McQuade 1,2,3,6
Retired Executive Vice President
  and Chief Financial Officer, 
  Canadian Pacific Railway 
  Limited
Director since 2012

George Muñoz 1,3,4,6
Principal, Muñoz Investment  
  Banking Group, LLC
Partner, Tobin & Muñoz
Director since 2004

Mark E. Newman1,4
Senior Vice President and
  Chief Financial Officer,
  The Chemours Company
Director since 2018

Nabil Y. Sakkab 3,4,5,6
Retired Senior Vice President, 
  Corporate Research and 
  Development, The Procter 
  & Gamble Company
Director since 2008

Virginia E. Shanks1,2,5
Strategic Advisor, 
  Penn National Gaming, Inc. 
Director since 2017

Howard A. Willard III 3
Chairman and
  Chief Executive Officer, 
  Altria Group, Inc.
Director since 2018

  Presiding Director

  Thomas F. Farrell II

Committees

1   Member of Audit Committee, 

George Muñoz, Chair

2   Member of Compensation Committee,

W. Leo Kiely III, Chair 

3   Member of Executive Committee, 

Howard A. Willard III, Chair

4   Member of Finance Committee, 

Dinyar S. Devitre, Chair

5   Member of Innovation Committee, 

Nabil Y. Sakkab, Chair

6   Member of Nominating, 

Corporate Governance and 
Social Responsibility Committee, 
Kathryn B. McQuade, Chair

Shareholder Information

Shareholder Response Center:
Computershare Trust Company, 
N.A. (Computershare), our transfer 
agent, will be happy to answer 
questions about your accounts,
certificates, dividends or the Direct 
Stock Purchase and Dividend 
Reinvestment Plan. 

Direct Stock Purchase and 
Dividend Reinvestment Plan:
Altria offers a Direct Stock 
Purchase and Dividend 
Reinvestment Plan, administered 
by Computershare. For more 
information, please contact 
Computershare.

Within the U.S. and Canada, 
shareholders may call toll-free: 
1-800-442-0077

From outside the U.S. or 
Canada, shareholders may call: 
1-781-575-3572

Postal address:
Computershare Trust
Company, N.A.
P.O. Box 43078 
Providence, RI 02940-3078

To eliminate duplicate mailings, 
please contact Computershare 
(if you are a registered shareholder) 
or your broker (if you hold your 
shares through a brokerage firm).

Shareholder Publications:
Altria makes a variety of publica-
tions and reports available. These 
include the Annual Report, news 
releases and other publications. 
For copies, please visit our website 
at: www.altria.com/investors

Altria makes available free of 
charge its filings with the U.S. 
Securities and Exchange Com-
mission (SEC), such as proxy
statements and Reports on
Form 10-K, 10-Q and 8-K. 

For copies, please visit our 
website at: 
www.altria.com/SECfilings
If you do not have Internet 
access, you may call: 
1-804-484-8222

The 2018 annual report was printed on FSC® certified 

paper. The FSC® is an independent, non-governmental, 

not-for-profit global organization established to promote 

the responsible management of the world’s forests.

Internet Access Helps
Reduce Costs:
As a convenience to shareholders 
and an important cost-reduction 
and environmentally friendly 
measure, you can register to 
receive future shareholder 
materials (i.e., Annual Report and 
proxy statement) electronically. 
Shareholders also can vote their 
proxies electronically. For more 
information, please visit our website 
at: www.altria.com/investors

2019 Annual Meeting:
The Altria Annual Meeting of 
Shareholders will be held at 
9:00 a.m. (Eastern Time) on 
Thursday, May 16, 2019 at 
The Greater Richmond 
Convention Center, 
403 North Third Street, 
Richmond, VA 23219. 
For further information, call: 
1-804-484-8838

Additional Information:
The information on the respective 
websites of Altria and its subsidiar-
ies is not, and shall not be deemed 
to be, a part of this report or incor-
porated into any filings Altria makes 
with the SEC. Trademarks and 
service marks in this report are the 
registered property of or licensed 
by Altria or its subsidiaries.

Investor App
Stay up-to-date with 
the latest investor 
information on our app. 
Download at the 
Apple Store and 
at Google Play.

Stock Exchange Listing:

The principal stock 
exchange on which 
Altria’s common 
stock (par value 

$0.331⁄3 per share) is listed is 
the New York Stock Exchange 
(ticker symbol: MO). As of 
January 31, 2019, there were 
approximately 61,000 holders of 
record of Altria’s common stock.

Independent Auditors:
PricewaterhouseCoopers LLP
1021 E. Cary Street, Suite 1250 
Richmond, VA 23219

Transfer Agent and Registrar:
Computershare Trust 
Company, N.A.
P.O. Box 43078
Providence, RI 02940-3078

Explanations and reconciliations of adjusted measures to corresponding GAAP financial measures are provided on the Disclosure of Non-GAAP Financial Measures pages at the back of this report.
Terms used but not defined herein are defined in the enclosed Annual Report on Form 10-K.

Design: Andra Design andradesignstudio.com  |  Photography: Casey Templeton, Rhudy & Co.  |  Printer: Stephenson Printing Inc.                                                                             © Copyright 2019 Altria

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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
FORM 10-K 

  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2018
OR 

  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from                     to                      

Commission File Number 1-08940 
ALTRIA GROUP, INC. 
(Exact name of registrant as specified in its charter) 

Virginia
(State or other jurisdiction of
incorporation or organization)

6601 West Broad Street, Richmond, Virginia
(Address of principal executive offices)

13-3260245
(I.R.S. Employer
Identification No.)

23230
(Zip Code)

804-274-2200 
(Registrant’s telephone number, including area code) 
Securities registered pursuant to Section 12(b) of the Act: 

               Title of each class               

Common Stock, $0.33  1/3 par value
1.000% Notes due 2023
1.700% Notes due 2025
2.200% Notes due 2027
3.125% Notes due 2031

Name of each exchange on which registered
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.           
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.        
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject 
to such filing requirements for the past 90 days   

Yes   
Yes    

No
No

Yes     

   No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 

405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to 
submit such files)     

Yes     

No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, 
and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part 
III of this Form 10-K or any amendment to this Form 10-K 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company,
or emerging growth company.  See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging
growth company” in Rule 12b-2 of the Exchange Act.

     Large accelerated filer 
     Non-accelerated filer 

                                                                                   Accelerated filer 

 (Do not check if smaller reporting company)            Smaller operating company 
Emerging growth company 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with 

any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).      Yes    

No

As of June 30, 2018, the aggregate market value of the registrant’s common stock held by non-affiliates of the registrant was 
approximately $107 billion based on the closing sale price of the common stock as reported on the New York Stock Exchange. 

                          Class                           

Common Stock, $0.33  1/3 par value

Outstanding at February 12, 2019
1,874,430,847 shares

DOCUMENTS INCORPORATED BY REFERENCE 

Portions of the registrant’s definitive proxy statement for use in connection with its annual meeting of shareholders to be held on
May 16, 2019, to be filed with the Securities and Exchange Commission on or about April 4, 2019, are incorporated by reference
into Part III hereof.

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PART I
Item 1.
Item 1A.

PART I
Item 1.
Item 1A.

Business
Risk Factors

Business
Risk Factors

Item 1B.

Item 1B.

Unresolved Staff Comments

Unresolved Staff Comments

Item 2.
Item 3.
Item 4.

Item 2.
Item 3.
Item 4.

Properties
Properties
Legal Proceedings
Legal Proceedings
Mine Safety Disclosures
Mine Safety Disclosures

PART II

PART II

TABLE OF CONTENTS

TABLE OF CONTENTS

Page

Page

1
4

10

10
11
11

1
4

10

10
11
11

Item 5.

Item 5.

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities

12

12

Item 6.
Item 7.
Item 7A.

Item 6.
Item 7.
Item 7A.

Selected Financial Data
Management's Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk

Selected Financial Data
Management's Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk

Item 8.
Item 9.
Item 9A.

Item 8.
Item 9.
Item 9A.

Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures

Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures

Item 9B.

Item 9B.

Other Information

Other Information

PART III

PART III

Item 10.

Item 10.

Directors, Executive Officers and Corporate Governance

Directors, Executive Officers and Corporate Governance

Item 11.

Item 11.

Executive Compensation

Executive Compensation

Item 12.

Item 12.

Item 13.

Item 13.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters
Certain Relationships and Related Transactions, and Director Independence

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters
Certain Relationships and Related Transactions, and Director Independence

Item 14.

Item 14.

Principal Accounting Fees and Services

Principal Accounting Fees and Services

PART IV

PART IV

Item 15.

Item 15.

Exhibits and Financial Statement Schedules

Exhibits and Financial Statement Schedules

Item 16.

Item 16.

Form 10-K Summary

Form 10-K Summary

Signatures

Signatures

13
13
37

38
98
98

98

98

99

99

99

99

13
13
37

38
98
98

98

98

99

99

99

99

100

104

105

100

104

105

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Part I
Item 1.  Business.

General Development of Business 

  General:  Altria Group, Inc. (“Altria”) is a holding company 
incorporated in the Commonwealth of Virginia in 1985.  At 
December 31, 2018, Altria’s wholly-owned subsidiaries included 
Philip Morris USA Inc. (“PM USA”), which is engaged in the 
manufacture and sale of cigarettes in the United States; John 
Middleton Co. (“Middleton”), which is engaged in the 
manufacture and sale of machine-made large cigars and pipe 
tobacco and is a wholly-owned subsidiary of PM USA; Sherman 
Group Holdings, LLC and its subsidiaries (“Nat Sherman”), 
which are engaged in the manufacture and sale of super premium 
cigarettes and the sale of premium cigars; and UST LLC 
(“UST”), which through its wholly-owned subsidiaries, including 
U.S. Smokeless Tobacco Company LLC (“USSTC”) and Ste. 
Michelle Wine Estates Ltd. (“Ste. Michelle”), is engaged in the 
manufacture and sale of smokeless tobacco products and wine.  
Altria’s other operating companies included Philip Morris Capital 
Corporation (“PMCC”), which maintains a portfolio of finance 
assets, substantially all of which are leveraged leases, and Nu 
Mark LLC (“Nu Mark”), both of which are wholly-owned 
subsidiaries.  In December 2018, Altria announced the decision to 
refocus its innovative product efforts, which included Nu Mark’s 
discontinuation of production and distribution of all e-vapor 
products.  Prior to that time, Nu Mark was engaged in the 
manufacture and sale of innovative tobacco products.  Other 
Altria wholly-owned subsidiaries included Altria Group 
Distribution Company, which provides sales and distribution 
services to certain Altria operating subsidiaries, and Altria Client 
Services LLC (“ALCS”), which provides various support services 
in areas such as legal, regulatory, consumer engagement, finance, 
human resources and external affairs to Altria and its subsidiaries.  

Altria’s reportable segments are smokeable products, 
smokeless products and wine.  The financial services and the 
innovative tobacco products businesses are included in an all 
other category due to the continued reduction of the lease 
portfolio of PMCC and the relative financial contribution of 
Altria’s innovative tobacco products businesses to Altria’s 
consolidated results.  For further information, see Note 16. 
Segment Reporting to the consolidated financial statements in 
Item 8. Financial Statements and Supplementary Data of this 
Annual Report on Form 10-K (“Item 8”).

At September 30, 2016, Altria had an approximate 27% 

ownership of SABMiller plc (“SABMiller”), which Altria 
accounted for under the equity method of accounting.  In October 
2016, Anheuser-Busch InBev SA/NV (“Legacy AB InBev”) 
completed its business combination with SABMiller, and Altria 
received cash and shares representing a 9.6% ownership in the 
combined company (the “AB InBev Transaction”).  The newly 
formed Belgian company, which retained the name Anheuser-
Busch InBev SA/NV (“AB InBev”), became the holding 
company for the combined businesses.  Subsequently, Altria 
purchased approximately 12 million ordinary shares of AB InBev, 
increasing Altria’s ownership to approximately 10.2% at 

December 31, 2016.  At December 31, 2018, Altria had an 
approximate 10.1% ownership of AB InBev, which Altria 
accounts for under the equity method of accounting using a one-
quarter lag.  As a result of the one-quarter lag and the timing of 
the completion of the AB InBev Transaction, no earnings from 
Altria’s equity investment in AB InBev were recorded for the year 
ended December 31, 2016.  For further discussion, see Note 7. 
Investment in AB InBev/SABMiller to the consolidated financial 
statements in Item 8 (“Note 7”).

In January 2017, Altria acquired Nat Sherman, which joined 

PM USA and Middleton as part of Altria’s smokeable products 
segment.

On December 20, 2018, Altria purchased, through a wholly-
owned subsidiary, shares of non-voting convertible common stock 
of JUUL Labs, Inc. (“JUUL”), representing a 35% economic 
interest for $12.8 billion.  JUUL is engaged in the manufacture 
and sale of e-vapor products globally.  If and when antitrust 
clearance is obtained, Altria’s non-voting shares will 
automatically convert to voting shares (“Share Conversion”).  At 
December 31, 2018, Altria accounted for its investment in JUUL 
as an investment in an equity security.  Upon Share Conversion, 
Altria expects to account for its investment in JUUL under the 
equity method of accounting.  For further discussion, see Note 8. 
Investment in JUUL to the consolidated financial statements in 
Item 8 (“Note 8”).

On December 7, 2018, Altria announced that it entered into 
an agreement to purchase, through a subsidiary, approximately 
146.2 million newly issued common shares of Cronos Group Inc. 
(“Cronos”), a global cannabinoid company headquartered in 
Toronto, Canada.  Cronos shareholders approved the transaction 
on February 21, 2019.  The closing of this transaction remains 
subject to certain customary closing conditions, including receipt 
of required regulatory approval.  Altria expects the transaction to 
close in the first half of 2019.  Upon completion of this 
transaction, Altria will own an approximate 45% equity interest in 
Cronos.  Additionally, the agreement includes a warrant to 
purchase up to an additional approximately 72.2 million common 
shares of Cronos at a per share exercise price of Canadian dollar 
(“CAD”) $19.00.  The purchase price for the approximate 45% 
equity interest and warrant is approximately CAD $2.4 billion 
(approximately U.S. dollar (“USD”) $1.8 billion, based on the 
CAD to USD exchange rate on February 22, 2019), to be paid on 
the date of the closing of the transaction.  Upon full exercise of 
the warrant, which expires four years after issuance, Altria would 
own approximately 55% of the outstanding common shares of 
Cronos.  The exercise price for the warrant is approximately CAD 
$1.4 billion (approximately USD $1.0 billion, based on the CAD 
to USD exchange rate on February 22, 2019).  As part of the 
agreement, upon completion of this transaction, Altria will have 
the right to nominate four directors, including one independent 
director, to serve on Cronos’ Board of Directors, which will be 
expanded from five to seven directors.  Altria expects to account 
for its investment in Cronos under the equity method of 
accounting. 

In January and February 2019, Altria entered into derivative 

financial instruments in the form of forward contracts, which 
mature on April 15, 2019, to hedge Altria’s exposure to foreign 

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10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   1

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Wednesday, February 27, 2019    3:00pm   |   Andra Design Studiocurrency exchange rate movements in the CAD to USD, in 
relation to the CAD $2.4 billion purchase price for the Cronos 
transaction.  The aggregate notional amounts of the forward 
contracts were approximately USD $1.8 billion (CAD $2.4 
billion).  The forward contracts do not qualify for hedge 
accounting; therefore, changes in the fair values of the forward 
contracts will be recorded as gains or losses in Altria’s 
consolidated statements of earnings in the periods in which the 
changes occur.

Source of Funds:  Because Altria is a holding company, its 

access to the operating cash flows of its wholly-owned 
subsidiaries consists of cash received from the payment of 
dividends and distributions, and the payment of interest on 
intercompany loans by its subsidiaries.  In addition, Altria 
receives cash dividends on its interest in AB InBev and will 
continue to do so as long as AB InBev pays dividends.  Altria 
expects to receive cash dividends from JUUL, if and when JUUL 
pays such dividends. 

Narrative Description of Business 

Portions of the information called for by this Item are included in 
Operating Results by Business Segment in Item 7. Management’s 
Discussion and Analysis of Financial Condition and Results of 
Operations of this Annual Report on Form 10-K (“Item 7”).

Tobacco Space
Altria’s tobacco operating companies include PM USA, USSTC 
and other subsidiaries of UST, Middleton and Nat Sherman.  
Altria Group Distribution Company provides sales and 
distribution services to Altria’s tobacco operating companies.  
The products of Altria’s tobacco subsidiaries include 

smokeable tobacco products, consisting of combustible cigarettes 
manufactured and sold by PM USA and Nat Sherman, machine-
made large cigars and pipe tobacco manufactured and sold by 
Middleton and premium cigars sold by Nat Sherman; smokeless 
tobacco products, consisting of moist smokeless tobacco (“MST”) 
and snus products manufactured and sold by USSTC; and 
innovative tobacco products, including e-vapor products 
previously manufactured and sold by Nu Mark.

  Cigarettes:  PM USA is the largest cigarette company in the 
United States.  Marlboro, the principal cigarette brand of PM 
USA, has been the largest-selling cigarette brand in the United 
States for over 40 years.  Nat Sherman sells substantially all of its 
super premium cigarettes in the United States.  Total smokeable 
products segment’s cigarettes shipment volume in the United 
States was 109.8 billion units in 2018, a decrease of 5.8% from 
2017. 

  Cigars:  Middleton is engaged in the manufacture and sale of 
machine-made large cigars and pipe tobacco.  Middleton 
contracts with a third-party importer to supply a majority of its 
cigars and sells substantially all of its cigars to customers in the 
United States.  Black & Mild is the principal cigar brand of 
Middleton.  Nat Sherman sources all of its cigars from third-party 
suppliers and sells substantially all of its cigars to customers in 
the United States.  Total smokeable products segment’s cigars 
shipment volume was approximately 1.6 billion units in 2018, an 
increase of 3.8% from 2017. 

Smokeless tobacco products:  USSTC is the leading 

producer and marketer of MST products.  The smokeless products 
segment includes the premium brands, Copenhagen and Skoal, 
and value brands, Red Seal and Husky.  Substantially all of the 
smokeless tobacco products are manufactured and sold to 
customers in the United States.  Total smokeless products 
segment’s shipment volume was 832.6 million units in 2018, a 
decrease of 1.0% from 2017.

Innovative tobacco products:  In December 2018, Altria 

announced the decision to refocus its innovative product efforts, 
which includes Nu Mark’s discontinuation of production and 
distribution of all e-vapor products.  Prior to that time, Nu Mark 
participated in the e-vapor category and developed and 
commercialized other innovative tobacco products.  In 2013, Nu 
Mark introduced MarkTen e-vapor products.  In April 2014, Nu 
Mark acquired the e-vapor business of Green Smoke, Inc. and its 
affiliates, which began selling e-vapor products in 2009.  In 2018 
and 2017, Altria’s subsidiaries purchased certain intellectual 
property related to innovative tobacco products.  

In December 2013, Altria’s subsidiaries entered into a series 

of agreements with Philip Morris International Inc. (“PMI”), 
including an agreement that grants Altria an exclusive right to 
commercialize certain of PMI’s heated tobacco products in the 
United States, subject to the United States Food and Drug 
Administration’s (“FDA”) authorization.  PMI submitted a pre-
market tobacco product application and a modified risk tobacco 
product application for its electronically heated tobacco product, 
IQOS, with the FDA’s Center for Tobacco Products in the first 
quarter of 2017 and the fourth quarter of 2016, respectively.  
Upon regulatory authorization by the FDA and subject to certain 
performance obligations, Altria’s subsidiaries will have an 
exclusive license to commercialize IQOS in the United States.   

  Distribution, Competition and Raw Materials:  Altria’s 
tobacco subsidiaries sell their tobacco products principally to 
wholesalers (including distributors), large retail organizations, 
including chain stores, and the armed services.

The market for tobacco products is highly competitive, 
characterized by brand recognition and loyalty, with product 
quality, taste, price, product innovation, marketing, packaging and 
distribution constituting the significant methods of competition.  
Promotional activities include, in certain instances and where 
permitted by law, allowances, the distribution of incentive items, 
price promotions, product promotions, coupons and other 
discounts.  

In June 2009, the President of the United States of America 

signed into law the Family Smoking Prevention and Tobacco 
Control Act (“FSPTCA”), which provides the FDA with broad 
authority to regulate the design, manufacture, packaging, 
advertising, promotion, sale and distribution of tobacco products; 
the authority to require disclosures of related information; and the 
authority to enforce the FSPTCA and related regulations.  The 
FSPTCA went into effect in 2009 for cigarettes, cigarette tobacco 
and smokeless tobacco products and in August 2016 for all other 
tobacco products, including cigars, e-vapor products, pipe tobacco 
and oral tobacco-derived nicotine products (“Other Tobacco 
Products”).  The FSPTCA imposes restrictions on the advertising, 

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promotion, sale and distribution of tobacco products, including at 
retail.  PM USA, Middleton, Nat Sherman and USSTC are subject 
to quarterly user fees as a result of the FSPTCA.  Their respective 
FDA user fee amounts are determined by an allocation formula 
administered by the FDA that is based on the respective market 
shares of manufacturers and importers of each kind of tobacco 
product.  PM USA, Nat Sherman, USSTC and other U.S. tobacco 
manufacturers have agreed to other marketing restrictions in the 
United States as part of the settlements of state health care cost 
recovery actions.

In the United States, under a contract growing program, PM 

USA purchases the majority of its burley and flue-cured leaf 
tobaccos directly from tobacco growers.  Under the terms of this 
program, PM USA agrees to purchase the amount of tobacco 
specified in the grower contracts.  PM USA also purchases a 
portion of its tobacco requirements through leaf merchants.  

Nat Sherman purchases its tobacco requirements through leaf 

merchants.

USSTC purchases dark fire-cured, dark air-cured and burley 

leaf tobaccos from domestic tobacco growers under a contract 
growing program as well as from leaf merchants.  

Middleton purchases burley, dark air-cured and flue-cured 
leaf tobaccos through leaf merchants.  Middleton does not have a 
contract growing program.

Altria’s tobacco subsidiaries believe there is an adequate 
supply of tobacco in the world markets to satisfy their current and 
anticipated production requirements.  See Item 1A.  Risk Factors 
of this Annual Report on Form 10-K (“Item 1A”) and Tobacco 
Space - Business Environment - Price, Availability and Quality of 
Tobacco, Other Raw Materials and Component Parts in Item 7 
for a discussion of risks associated with tobacco supply. 

Wine
Ste. Michelle is a producer and supplier of premium varietal and 
blended table wines and of sparkling wines.  Ste. Michelle is a 
leading producer of Washington state wines, primarily Chateau 
Ste. Michelle, Columbia Crest and 14 Hands, and owns wineries 
in or distributes wines from several other domestic and foreign 
wine regions.  Ste. Michelle’s total 2018 wine shipment volume 
of approximately 8.2 million cases decreased 3.3% from 2017.  
Ste. Michelle holds an 85% ownership interest in Michelle-

Antinori, LLC, which owns Stag’s Leap Wine Cellars in Napa 
Valley.  Ste. Michelle also owns Conn Creek in Napa Valley, Patz 
& Hall in Sonoma and Erath in Oregon.  In addition, Ste. 
Michelle imports and markets Antinori, Torres and Villa Maria 
Estate wines and Champagne Nicolas Feuillatte in the United 
States.  

  Distribution, Competition and Raw Materials:  Key 
elements of Ste. Michelle’s strategy are expanded domestic 
distribution of its wines, especially in certain account categories 
such as restaurants, wholesale clubs, supermarkets, wine shops 
and mass merchandisers, and a focus on improving product mix 
to higher-priced, premium products. 

Ste. Michelle’s business is subject to significant competition, 

including competition from many larger, well-established 
domestic and international companies, as well as from many 
smaller wine producers.  Wine segment competition is primarily 

based on quality, price, consumer and trade wine tastings, 
competitive wine judging, third-party acclaim and advertising.  
Substantially all of Ste. Michelle’s sales occur in the United 
States through state-licensed distributors.  Ste. Michelle also sells 
to domestic consumers through retail and e-commerce channels 
and exports wines to international distributors.

Federal, state and local governmental agencies regulate the 

beverage alcohol industry through various means, including 
licensing requirements, pricing rules, labeling and advertising 
restrictions, and distribution and production policies.  Further 
regulatory restrictions or additional excise or other taxes on the 
manufacture and sale of alcoholic beverages may have an adverse 
effect on Ste. Michelle’s wine business.

Ste. Michelle uses grapes harvested from its own vineyards 

or purchased from independent growers, as well as bulk wine 
purchased from other sources.  Grape production can be adversely 
affected by weather and other forces that may limit production.  
At the present time, Ste. Michelle believes that there is a 
sufficient supply of grapes and bulk wine available in the market 
to satisfy its current and expected production requirements.  See 
Item 1A for a discussion of risks associated with competition, 
unfavorable changes in grape supply and governmental 
regulations. 

Financial Services Business
In 2003, PMCC ceased making new investments and began 
focusing exclusively on managing its portfolio of finance assets in 
order to maximize its operating results and cash flows from its 
existing lease portfolio activities and asset sales. 

Other Matters

  Customers:  The largest customer of PM USA, USSTC, 
Middleton and Nat Sherman, McLane Company, Inc., accounted 
for approximately 27%, 26% and 25% of Altria’s consolidated net 
revenues for the years ended December 31, 2018, 2017 and 2016, 
respectively.  In addition, Core-Mark Holding Company, Inc. 
accounted for approximately 14% of Altria’s consolidated net 
revenues for each of the years ended December 31, 2018, 2017 
and 2016.  Substantially all of these net revenues were reported in 
the smokeable products and smokeless products segments.  

Sales to two distributors accounted for approximately 64% of 

net revenues for the wine segment for the year ended December 
31, 2018.  Sales to three distributors accounted for approximately 
67% and 69% of net revenues for the wine segment for the years 
ended December 31, 2017 and 2016, respectively. 

  Employees:  At December 31, 2018, Altria and its 
subsidiaries employed approximately 8,300 people.  As a result of 
the cost reduction program announced in December 2018, there 
will be a reduction of approximately 900 employees, substantially 
all of which are expected to depart by February 28, 2019.

  Executive Officers of Altria:  The disclosure regarding 
executive officers is included in Item 10. Directors, Executive 
Officers and Corporate Governance - Executive Officers as of 
February 12, 2019 of this Annual Report on Form 10-K.

Intellectual Property:  Trademarks are of material 

importance to Altria and its operating companies, and are 
protected by registration or otherwise.  In addition, as of 

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December 31, 2018, the portfolio of approximately 950 United 
States patents owned by Altria’s businesses, as a whole, was 
material to Altria and its tobacco businesses.  However, no one 
patent or group of related patents was material to Altria’s business 
or its tobacco businesses as of December 31, 2018.  Altria’s 
businesses also have proprietary trade secrets, technology, know-
how, processes and other intellectual property rights that are 
protected by appropriate confidentiality measures.  Certain trade 
secrets are material to Altria and its tobacco and wine businesses.

  Environmental Regulation:  Altria and its subsidiaries (and 
former subsidiaries) are subject to various federal, state and local 
laws and regulations concerning the discharge of materials into 
the environment, or otherwise related to environmental 
protection, including, in the United States:  The Clean Air Act, the 
Clean Water Act, the Resource Conservation and Recovery Act 
and the Comprehensive Environmental Response, Compensation 
and Liability Act (commonly known as “Superfund”), which can 
impose joint and several liability on each responsible party.  
Subsidiaries (and former subsidiaries) of Altria are involved in 
several matters subjecting them to potential costs of remediation 
and natural resource damages under Superfund or other laws and 
regulations.  Altria’s subsidiaries expect to continue to make 
capital and other expenditures in connection with environmental 
laws and regulations.  As discussed in Note 2. Summary of 
Significant Accounting Policies to the consolidated financial 
statements in Item 8 (“Note 2”), Altria provides for expenses 
associated with environmental remediation obligations on an 
undiscounted basis when such amounts are probable and can be 
reasonably estimated.  Such accruals are adjusted as new 
information develops or circumstances change.  Other than those 
amounts, it is not possible to reasonably estimate the cost of any 
environmental remediation and compliance efforts that 
subsidiaries of Altria may undertake in the future.  In the opinion 
of management, however, compliance with environmental laws 
and regulations, including the payment of any remediation costs 
or damages and the making of related expenditures, has not had, 
and is not expected to have, a material adverse effect on Altria’s 
consolidated results of operations, capital expenditures, financial 
position or cash flows.

Available Information 

Altria is required to file annual, quarterly and current reports, 
proxy statements and other information with the Securities and 
Exchange Commission (“SEC”). 

Altria makes available free of charge on or through its 
website (www.altria.com) its Annual Report on Form 10-K, 
Quarterly Reports on Form 10-Q, Current Reports on Form 8-K 
and amendments to those reports filed or furnished pursuant to 
Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as 
amended (the “Exchange Act”), as soon as reasonably practicable 
after Altria electronically files such material with, or furnishes it 
to, the SEC.  Investors can access Altria’s filings with the SEC by 
visiting www.altria.com/secfilings. 

The information on the respective websites of Altria and its 
subsidiaries is not, and shall not be deemed to be, a part of this 
report or incorporated into any other filings Altria makes with the 
SEC.

Item 1A.  Risk Factors. 

The following risk factors should be read carefully in connection 
with evaluating our business and the forward-looking statements 
contained in this Annual Report on Form 10-K.  Any of the 
following risks could materially adversely affect our business, our 
results of operations, our cash flows, our financial position and 
the actual outcome of matters as to which forward-looking 
statements are made in this Annual Report on Form 10-K. 
  We (1) may from time to time make written or oral forward-
looking statements, including earnings guidance and other 
statements contained in filings with the SEC, reports to security 
holders, press releases and investor webcasts.  You can identify 
these forward-looking statements by use of words such  as 
“strategy,” “expects,” “continues,” “plans,” “anticipates,” 
“believes,” “will,” “estimates,” “forecasts,” “intends,” “projects,” 
“goals,” “objectives,” “guidance,” “targets” and other words of 
similar meaning.  You can also identify them by the fact that they 
do not relate strictly to historical or current facts.
  We cannot guarantee that any forward-looking statement will 
be realized, although we believe we have been prudent in our 
plans, estimates and assumptions.  Achievement of future results 
is subject to risks, uncertainties and assumptions that may prove 
to be inaccurate.  Should known or unknown risks or uncertainties 
materialize, or should underlying estimates or assumptions prove 
inaccurate, actual results could vary materially from those 
anticipated, estimated or projected.  You should bear this in mind 
as you consider forward-looking statements and whether to invest 
in or remain invested in Altria’s securities. In connection with the 
“safe harbor” provisions of the Private Securities Litigation 
Reform Act of 1995, we are identifying important factors that, 
individually or in the aggregate, could cause actual results and 
outcomes to differ materially from those contained in, or implied 
by, any forward-looking statements made by us; any such 
statement is qualified by reference to the following cautionary 
statements.  We elaborate on these and other risks we face 
throughout this Annual Report on Form 10-K particularly in the 
“Business Environment” sections preceding our discussion of the 
operating results of our subsidiaries’ businesses below in Item 7.  
You should understand that it is not possible to predict or identify 
all risk factors.  Consequently, you should not consider the 
following to be a complete discussion of all potential risks or 
uncertainties.  We do not undertake to update any forward-
looking statement that we may make from time to time except as 
required by applicable law.

Unfavorable litigation outcomes could materially adversely 
affect the consolidated results of operations, cash flows or 
financial position of Altria or the businesses of one or more of 
its subsidiaries. 

Legal proceedings covering a wide range of matters are pending 
or threatened in various United States and foreign jurisdictions
_________________________________________________
(1) This section uses the terms “we,” “our” and “us” when it is not 
necessary to distinguish among Altria and its various operating 
subsidiaries or when any distinction is clear from the context.

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and its subsidiaries, as well as their respective indemnitees.  
Various types of claims may be raised in these proceedings, 
including product liability, consumer protection, antitrust, tax, 
contraband-related claims, patent infringement, employment 
matters, claims for contribution and claims of competitors, 
shareholders and distributors. 

Litigation is subject to uncertainty and it is possible that there 

could be adverse developments in pending or future cases.  An 
unfavorable outcome or settlement of pending tobacco-related or 
other litigation could encourage the commencement of additional 
litigation.  Damages claimed in some tobacco-related or other 
litigation are significant and, in certain cases, have ranged in the 
billions of dollars.  The variability in pleadings in multiple 
jurisdictions, together with the actual experience of management 
in litigating claims, demonstrate that the monetary relief that may 
be specified in a lawsuit bears little relevance to the ultimate 
outcome.  

In certain cases, plaintiffs claim that defendants’ liability is 
joint and several.  In such cases, Altria or its subsidiaries may face 
the risk that one or more co-defendants decline or otherwise fail 
to participate in the bonding required for an appeal or to pay their 
proportionate or jury-allocated share of a judgment.  As a result, 
Altria or its subsidiaries under certain circumstances may have to 
pay more than their proportionate share of any bonding- or 
judgment-related amounts.  Furthermore, in those cases where 
plaintiffs are successful, Altria or its subsidiaries may also be 
required to pay interest and attorneys’ fees.

Although PM USA has historically been able to obtain 
required bonds or relief from bonding requirements in order to 
prevent plaintiffs from seeking to collect judgments while adverse 
verdicts have been appealed, there remains a risk that such relief 
may not be obtainable in all cases.  This risk has been 
substantially reduced given that 47 states and Puerto Rico now 
limit the dollar amount of bonds or require no bond at all.  As 
discussed in Note 19. Contingencies to the consolidated financial 
statements in Item 8 (“Note 19”), tobacco litigation plaintiffs have 
challenged the constitutionality of Florida’s bond cap statute in 
several cases and plaintiffs may challenge state bond cap statutes 
in other jurisdictions as well.  Such challenges may include the 
applicability of state bond caps in federal court.  Although we 
cannot predict the outcome of such challenges, it is possible that 
the consolidated results of operations, cash flows or financial 
position of Altria, or the businesses of one or more of its 
subsidiaries, could be materially adversely affected in a particular 
fiscal quarter or fiscal year by an unfavorable outcome of one or 
more such challenges.

In certain litigation, Altria and its subsidiaries may face 
potentially significant non-monetary remedies, which may cause 
reputational harm.  For example, in the lawsuit brought by the 
United States Department of Justice, discussed in detail in Note 
19, the district court did not impose monetary penalties but 
ordered significant non-monetary remedies, including the 
issuance of “corrective statements.”  

Altria and its subsidiaries have achieved substantial success 

in managing litigation.  Nevertheless, litigation is subject to 
uncertainty, and significant challenges remain.

It is possible that the consolidated results of operations, cash 

flows or financial position of Altria, or the businesses of one or 
more of its subsidiaries, could be materially adversely affected in 
a particular fiscal quarter or fiscal year by an unfavorable 
outcome or settlement of certain pending litigation.  Altria and 
each of its subsidiaries named as a defendant believe, and each 
has been so advised by counsel handling the respective cases, that 
it has valid defenses to the litigation pending against it, as well as 
valid bases for appeal of adverse verdicts.  Each of the companies 
has defended, and will continue to defend, vigorously against 
litigation challenges.  However, Altria and its subsidiaries may 
enter into settlement discussions in particular cases if they believe 
it is in the best interests of Altria to do so.  See Item 3. Legal 
Proceedings of this Annual Report on Form 10-K (“Item 3”), 
Note 19 and Exhibits 99.1 and 99.2 to this Annual Report on 
Form 10-K for a discussion of pending tobacco-related litigation. 

Significant federal, state and local governmental actions, 
including actions by the FDA, and various private sector 
actions may continue to have an adverse impact on us and our 
tobacco subsidiaries’ businesses and sales volumes. 

As described in Tobacco Space - Business Environment in Item 7, 
our cigarette subsidiaries face significant governmental and 
private sector actions, including efforts aimed at reducing the 
incidence of tobacco use and efforts seeking to hold these 
subsidiaries responsible for the adverse health effects associated 
with both smoking and exposure to environmental tobacco 
smoke.  These actions, combined with the diminishing social 
acceptance of smoking, have resulted in reduced cigarette 
industry volume, and we expect that these factors will continue to 
reduce cigarette consumption levels.
  More broadly, actions by the FDA and other federal, state or 
local governments or agencies, including those specific actions 
described in Tobacco Space - Business Environment in Item 7, 
may impact the adult tobacco consumer acceptability of or access 
to tobacco products (for example, through product standards that 
may be proposed by the FDA for nicotine and flavors), limit adult 
tobacco consumer choices, delay or prevent the launch of new or 
modified tobacco products or products with claims of reduced 
risk, require the recall or other removal of tobacco products from 
the marketplace (for example as a result of product 
contamination, rulemaking that bans menthol, a determination by 
the FDA that one or more tobacco products do not satisfy the 
statutory requirements for substantial equivalence, because the 
FDA requires that a currently-marketed tobacco product proceed 
through the pre-market review process or because the FDA 
otherwise determines that removal is necessary for the protection 
of public health), restrict communications to adult tobacco 
consumers, restrict the ability to differentiate tobacco products, 
create a competitive advantage or disadvantage for certain 
tobacco companies, impose additional manufacturing, labeling or 
packing requirements, interrupt manufacturing or otherwise 
significantly increase the cost of doing business, or restrict or 
prevent the use of specified tobacco products in certain locations 
or the sale of tobacco products by certain retail establishments.  
Any one or more of these actions may have a material adverse 

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impact on the business, consolidated results of operations, cash 
flows or financial position of Altria and its tobacco subsidiaries.  
See Tobacco Space - Business Environment in Item 7 for a more 
detailed discussion.

Tobacco products are subject to substantial taxation, which 
could have an adverse impact on sales of the tobacco products 
of Altria’s tobacco subsidiaries. 

Tobacco products are subject to substantial excise taxes, and 
significant increases in tobacco product-related taxes or fees have 
been proposed or enacted and are likely to continue to be 
proposed or enacted within the United States at the federal, state 
and local levels. Tax increases are expected to continue to have an 
adverse impact on sales of the tobacco products of our tobacco 
subsidiaries through lower consumption levels and the potential 
shift in adult consumer purchases from the premium to the non-
premium or discount segments or to other low-priced or low-
taxed tobacco products or to counterfeit and contraband products. 
Such shifts may have an adverse impact on the reported share 
performance of tobacco products of Altria’s tobacco subsidiaries. 
For further discussion, see Tobacco Space - Business Environment 
- Excise Taxes in Item 7.

Our tobacco businesses face significant competition (including 
across categories) and their failure to compete effectively 
could have an adverse effect on the consolidated results of 
operations or cash flows of Altria, or the business of Altria’s 
tobacco subsidiaries.

Each of Altria’s tobacco subsidiaries operates in highly 
competitive tobacco categories.   This competition also exists 
across categories as adult tobacco consumer preferences evolve.  
Significant methods of competition include product quality, taste, 
price, product innovation, marketing, packaging, distribution and 
promotional activities.  A highly competitive environment could 
negatively impact the profitability, market share and shipment 
volume of our tobacco subsidiaries, which could have an adverse 
effect on the consolidated results of operations or cash flows of 
Altria.   See Tobacco Space - Business Environment - Summary in 
Item 7 for additional discussion concerning evolving adult 
tobacco consumer preferences, including e-vapor products.  
Growth of the e-vapor product category and other innovative 
tobacco products has further contributed to reductions in cigarette 
consumption levels and cigarette industry sales volume and has 
adversely affected the growth rates of other tobacco products.  
Continued growth in these categories could have a material 
adverse impact on the business, results of operations, cash flows 
or financial position of PM USA and USSTC.

PM USA also faces competition from lowest priced brands 
sold by certain United States and foreign manufacturers that have 
cost advantages because they are not parties to settlements of 
certain tobacco litigation in the United States.  These settlements, 
among other factors, resulted in substantial cigarette price 
increases.  These manufacturers may fail to comply with related 
state escrow legislation or may avoid escrow deposit obligations 
on the majority of their sales by concentrating on certain states 

where escrow deposits are not required or are required on fewer 
than all such manufacturers’ cigarettes sold in such states.  
Additional competition has resulted from diversion into the 
United States market of cigarettes intended for sale outside the 
United States, the sale of counterfeit cigarettes by third parties, 
the sale of cigarettes by third parties over the Internet and by 
other means designed to avoid collection of applicable taxes, and 
imports of foreign lowest priced brands.  USSTC faces significant 
competition in the smokeless tobacco category and has 
experienced consumer down-trading to lower-priced brands. 

Altria and its subsidiaries may be unsuccessful in anticipating 
changes in adult consumer preferences, responding to changes 
in consumer purchase behavior or managing through difficult 
competitive and economic conditions, which could have an 
adverse effect on the consolidated results of operations and 
cash flows of Altria or the business of Altria’s tobacco 
subsidiaries.

Each of our tobacco and wine subsidiaries is subject to intense 
competition and changes in adult consumer preferences.  To be 
successful, they must continue to:

promote brand equity successfully;
anticipate and respond to new and evolving adult 
consumer preferences;
develop, manufacture, market and distribute new and 
innovative products that appeal to adult consumers 
(including, where appropriate, through arrangements 
with, or investments in, third parties);
improve productivity; and
protect or enhance margins through cost savings and 
price increases.

See Tobacco Space - Business Environment - Summary in 
Item 7 and the immediately preceding risk factor for additional 
discussion concerning evolving adult tobacco consumer 
preferences, specifically the growth of e-vapor and other 
innovative tobacco products and the effects on our tobacco 
operating companies. 

The willingness of adult consumers to purchase premium 
consumer product brands depends in part on economic conditions.  
In periods of economic uncertainty, adult consumers may 
purchase more discount brands and/or, in the case of tobacco 
products, consider lower-priced tobacco products, which could 
have a material adverse effect on the business, consolidated 
results of operations, cash flows or financial position of Altria and 
its subsidiaries.  While our tobacco and wine subsidiaries work to 
broaden their brand portfolios to compete effectively with lower-
priced products, the failure to do so could negatively impact our 
companies’ ability to compete in these circumstances. 

Our financial services business (conducted through PMCC) 
holds investments in finance leases, principally in transportation 
(including aircraft), power generation, real estate and 
manufacturing equipment.  Its lessees are subject to significant 
competition and uncertain economic conditions.  If parties to 
PMCC’s leases fail to manage through difficult economic and 

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competitive conditions, PMCC may have to increase its 
allowance for losses, which would adversely affect our earnings.

Price, Availability and Quality of Tobacco, Other Raw Materials 
and Component Parts in Item 7.

Altria’s tobacco subsidiaries and investees may be 
unsuccessful in developing and commercializing adjacent 
products or processes, including innovative tobacco products 
that may reduce the health risks associated with current 
tobacco products and that appeal to adult tobacco consumers, 
which may have an adverse effect on their ability to grow new 
revenue streams and/or put them at a competitive 
disadvantage.

Altria and its subsidiaries have growth strategies involving moves 
and potential moves into adjacent products or processes, 
including innovative tobacco products.  Some innovative tobacco 
products may reduce the health risks associated with current 
tobacco products, while continuing to offer adult tobacco 
consumers (within and outside the United States) products that 
meet their taste expectations and evolving preferences. Examples 
include tobacco-containing and nicotine-containing products that 
reduce or eliminate exposure to cigarette smoke and/or 
constituents identified by public health authorities as harmful, 
such as e-vapor products. These efforts include arrangements 
with, or investments in, third parties such as our minority 
investment in JUUL.  This minority investment subjects us to 
non-competition obligations restricting us from investing or 
engaging in the e-vapor business other than through JUUL, 
subject to limited exceptions.  Our tobacco subsidiaries and 
investees may not succeed in their efforts to introduce such new 
products, which would have an adverse effect on the ability to 
grow new revenue streams.  

Further, we cannot predict whether regulators, including the 

FDA, will permit the marketing or sale of products with claims of 
reduced risk to adult consumers, the speed with which they may 
make such determinations or whether regulators will impose an 
unduly burdensome regulatory framework on such products.  Nor 
can we predict whether adult tobacco consumers’ purchasing 
decisions would be affected by reduced risk claims if permitted.  
Adverse developments on any of these matters could negatively 
impact the commercial viability of such products.

If our tobacco subsidiaries or investees do not succeed in 
their efforts to develop and commercialize innovative tobacco 
products or to obtain regulatory approval for the marketing or sale 
of products with claims of reduced risk, but one or more of their 
competitors do succeed, our tobacco subsidiaries or investees may 
be at a competitive disadvantage, which could have an adverse 
effect on their financial performance. 

Significant changes in price, availability or quality of tobacco, 
other raw materials or component parts could have an 
adverse effect on the profitability and business of Altria’s 
tobacco subsidiaries.

Any significant change in prices, quality or availability of 
tobacco, other raw materials or component parts could adversely 
affect our tobacco subsidiaries’ profitability and business.  For 
further discussion, see Tobacco Space - Business Environment - 

Because Altria’s tobacco subsidiaries rely on a few significant 
facilities and a small number of key suppliers, an extended 
disruption at a facility or in service by a supplier could have a 
material adverse effect on the business, the consolidated 
results of operations, cash flows or financial position of Altria 
and its tobacco subsidiaries.

Altria’s tobacco subsidiaries face risks inherent in reliance on a 
few significant facilities and a small number of key suppliers.  A 
natural or man-made disaster or other disruption that affects the 
manufacturing operations of any of Altria’s tobacco subsidiaries 
or the operations of any key suppliers of any of Altria’s tobacco 
subsidiaries, including as a result of a key supplier’s 
unwillingness to supply goods or services to a tobacco company, 
could adversely impact the operations of the affected subsidiaries.  
An extended disruption in operations experienced by one or more 
of Altria’s subsidiaries or key suppliers could have a material 
adverse effect on the business, the consolidated results of 
operations, cash flows or financial position of Altria and its 
tobacco subsidiaries.

Altria’s subsidiaries could decide or be required to recall 
products, which could have a material adverse effect on the 
business, reputation, consolidated results of operations, cash 
flows or financial position of Altria and its subsidiaries.

In addition to a recall required by the FDA, as referenced above, 
our subsidiaries could decide, or other laws or regulations could 
require them, to recall products due to the failure to meet quality 
standards or specifications, suspected or confirmed and deliberate 
or unintentional product contamination, or other adulteration, 
product misbranding or product tampering.  Product recalls could 
have a material adverse effect on the business, reputation, 
consolidated results of operations, cash flows or financial position 
of Altria and its subsidiaries.

The failure of Altria’s information systems or service 
providers’ information systems to function as intended, or 
cyber-attacks or security breaches, could have a material 
adverse effect on the business, reputation, consolidated results 
of operations, cash flows or financial position of Altria and its 
subsidiaries.

Altria and its subsidiaries rely extensively on information 
systems, many of which are managed by third-party service 
providers (such as cloud providers), to support a variety of 
business processes and activities, including: complying with 
regulatory, legal, financial reporting and tax requirements; 
engaging in marketing and e-commerce activities; managing and 
improving the effectiveness of our operations; manufacturing and 
distributing our products; collecting and storing sensitive data and 
confidential information; and communicating internally and 
externally with employees, investors, suppliers, trade customers, 
adult consumers and others.  We continue to make investments in 

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administrative, technical and physical safeguards to protect our 
information systems and data from cyber-threats, including 
human error and malicious acts.  Our safeguards include 
employee training, testing and auditing protocols, backup systems 
and business continuity plans, maintenance of security policies 
and procedures, monitoring of networks and systems, and third-
party risk management. 

To date, interruptions of our information systems have been 
infrequent and have not had a material impact on our operations.  
However, because technology is increasingly complex and cyber-
attacks are increasingly sophisticated and more frequent, there 
can be no assurance that such incidents will not have a material 
adverse effect on us in the future. Failure of our systems or 
service providers’ systems to function as intended, or cyber-
attacks or security breaches, could result in loss of revenue, 
assets, personal data, intellectual property, trade secrets or other 
sensitive and confidential data, violation of applicable privacy 
and data security laws, damage to the reputation of our companies 
and their brands, operational disruptions, legal challenges and 
significant remediation and other costs to Altria and its 
subsidiaries.

Unfavorable outcomes of any governmental investigations 
could materially affect the businesses of Altria and its 
subsidiaries.

From time to time, Altria and its subsidiaries are subject to 
governmental investigations on a range of matters.  We cannot 
predict whether new investigations may be commenced or the 
outcome of any such investigation, and it is possible that our 
business could be materially adversely affected by an unfavorable 
outcome of a future investigation.  

A challenge to our tax positions could adversely affect our tax 
rate, earnings or cash flow.  

Tax laws and regulations, such as the 2017 Tax Cuts and Jobs Act 
(the “Tax Reform Act”), are complex and subject to varying 
interpretations.  A successful challenge to one or more of Altria’s 
tax positions could give rise to additional liabilities, including 
interest and potential penalties, as well as adversely affect our tax 
rate, earnings or cash flows.

International business operations subject Altria and its 
subsidiaries to various United States and foreign laws and 
regulations, and violations of such laws or regulations could 
result in reputational harm, legal challenges and/or significant 
costs.

While Altria and its subsidiaries are primarily engaged in business 
activities in the United States, they do engage (directly or 
indirectly) in certain international business activities that are 
subject to various United States and foreign laws and regulations, 
such as the U.S. Foreign Corrupt Practices Act and other laws 
prohibiting bribery and corruption.  Although we have a Code of 
Conduct and a compliance system designed to prevent and detect 
violations of applicable law, no system can provide assurance that 

it will always protect against improper actions by employees, 
investees or third parties.  Violations of these laws, or allegations 
of such violations, could result in reputational harm, legal 
challenges and/or significant costs.

Altria may be unable to attract and retain the best talent due 
to the impact of decreasing social acceptance of tobacco usage 
and tobacco control actions.

Our ability to implement our strategy of attracting and retaining 
the best talent may be impaired by the impact of decreasing social 
acceptance of tobacco usage and tobacco regulation and control 
actions.  The tobacco industry competes for talent with the 
consumer products industry and other companies that enjoy 
greater societal acceptance.  As a result, we may be unable to 
attract and retain the best talent.

Acquisitions or other events may adversely affect Altria’s 
credit rating, and Altria may not achieve its anticipated 
strategic or financial objectives of a transaction.

From time to time, Altria considers acquisitions or investments 
and may engage in confidential negotiations that are not publicly 
announced unless and until those negotiations result in a 
definitive agreement.  Although we seek to maintain or improve 
our credit ratings over time, it is possible that completing a given 
acquisition or investment or the occurrence of other events could 
negatively impact our credit ratings or the outlook for those 
ratings as occurred following our investment in JUUL (although 
we continue to maintain investment grade ratings).  Any such 
change in ratings or outlook may negatively affect the amount of 
credit available to us and may also increase our costs and 
adversely affect our earnings or our dividend rate. 

Furthermore, acquisition opportunities are limited, and 
acquisitions present risks of failing to achieve efficient and 
effective integration, strategic objectives and anticipated revenue 
improvements and cost savings.  There can be no assurance that 
we will be able to acquire attractive businesses on favorable terms 
or that we will realize any of the anticipated benefits from an 
acquisition or an investment.

Disruption and uncertainty in the credit and capital markets 
could adversely affect Altria’s access to these markets, 
earnings and dividend rate.

Access to the credit and capital markets is important for us to 
satisfy our liquidity and financing needs.  Disruption and 
uncertainty in these markets and any resulting adverse impact on 
credit availability, pricing, credit terms or credit rating may 
negatively affect the amount of credit available to us and may 
also increase our costs and adversely affect our earnings or our 
dividend rate.

Altria may be required to write down intangible assets, 
including goodwill, due to impairment, which could have a 
material adverse effect on our results of operations or 
financial position.

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We periodically calculate the fair value of our reporting units and 
intangible assets to test for impairment.  This calculation may be 
We periodically calculate the fair value of our reporting units and 
affected by several factors, including general economic 
intangible assets to test for impairment.  This calculation may be 
conditions, regulatory developments, changes in category growth 
affected by several factors, including general economic 
rates as a result of changing adult consumer preferences, success 
conditions, regulatory developments, changes in category growth 
of planned new product introductions, competitive activity and 
rates as a result of changing adult consumer preferences, success 
tobacco-related taxes.  Certain events can also trigger an 
of planned new product introductions, competitive activity and 
immediate review of intangible assets.  If an impairment is 
tobacco-related taxes.  Certain events can also trigger an 
determined to exist in either situation, we will incur impairment 
immediate review of intangible assets.  If an impairment is 
losses, which could have a material adverse effect on our results 
determined to exist in either situation, we will incur impairment 
of operations or financial position.  In the fourth quarter of 2018, 
losses, which could have a material adverse effect on our results 
Altria incurred $209 million in goodwill and other intangible 
of operations or financial position.  In the fourth quarter of 2018, 
asset impairment charges related to Altria’s decision to refocus its 
Altria incurred $209 million in goodwill and other intangible 
innovative product efforts and the impairment of the Columbia 
asset impairment charges related to Altria’s decision to refocus its 
Crest trademark (See Note 4. Goodwill and Other Intangible 
innovative product efforts and the impairment of the Columbia 
Assets, net to the consolidated financial statements in Item 8 for a 
Crest trademark (See Note 4. Goodwill and Other Intangible 
more detailed discussion).
Assets, net to the consolidated financial statements in Item 8 for a 
more detailed discussion).
Competition, unfavorable changes in grape supply and new 
governmental regulations or revisions to existing 
Competition, unfavorable changes in grape supply and new 
governmental regulations could adversely affect Ste. 
governmental regulations or revisions to existing 
Michelle’s wine business.
governmental regulations could adversely affect Ste. 
Michelle’s wine business.
Ste. Michelle’s business is subject to significant competition, 
including from many large, well-established domestic and 
Ste. Michelle’s business is subject to significant competition, 
international companies.  The adequacy of Ste. Michelle’s grape 
including from many large, well-established domestic and 
supply is influenced by consumer demand for wine in relation to 
international companies.  The adequacy of Ste. Michelle’s grape 
industry-wide production levels as well as by weather and crop 
supply is influenced by consumer demand for wine in relation to 
conditions, particularly in eastern Washington.  Supply shortages 
industry-wide production levels as well as by weather and crop 
related to any one or more of these factors could increase 
conditions, particularly in eastern Washington.  Supply shortages 
production costs and wine prices, which ultimately may have a 
related to any one or more of these factors could increase 
negative impact on Ste. Michelle’s sales.  In addition, federal, 
production costs and wine prices, which ultimately may have a 
state and local governmental agencies regulate the alcohol 
negative impact on Ste. Michelle’s sales.  In addition, federal, 
beverage industry through various means, including licensing 
state and local governmental agencies regulate the alcohol 
requirements, pricing, labeling and advertising restrictions, and 
beverage industry through various means, including licensing 
distribution and production policies.  New regulations or revisions 
requirements, pricing, labeling and advertising restrictions, and 
to existing regulations, resulting in further restrictions or taxes on 
distribution and production policies.  New regulations or revisions 
the manufacture and sale of alcoholic beverages may have an 
to existing regulations, resulting in further restrictions or taxes on 
adverse effect on Ste. Michelle’s wine business.  For further 
the manufacture and sale of alcoholic beverages may have an 
discussion, see Wine Segment - Business Environment in Item 7.
adverse effect on Ste. Michelle’s wine business.  For further 
discussion, see Wine Segment - Business Environment in Item 7.
Altria’s reported earnings from and carrying value of its 
equity investment in AB InBev and the dividends paid by AB 
Altria’s reported earnings from and carrying value of its 
InBev on shares owned by Altria may be adversely affected by 
equity investment in AB InBev and the dividends paid by AB 
various factors, including foreign currency exchange rates 
InBev on shares owned by Altria may be adversely affected by 
and AB InBev’s business results and stock price.
various factors, including foreign currency exchange rates 
and AB InBev’s business results and stock price.
For purposes of financial reporting, the earnings from and 
carrying value of our equity investment in AB InBev are 
For purposes of financial reporting, the earnings from and 
translated into U.S. dollars from various local currencies.  In 
carrying value of our equity investment in AB InBev are 
addition, AB InBev pays dividends in euros, which we convert 
translated into U.S. dollars from various local currencies.  In 
into U.S. dollars.  During times of a strengthening U.S. dollar 
addition, AB InBev pays dividends in euros, which we convert 
against these currencies, our reported earnings from and carrying 
into U.S. dollars.  During times of a strengthening U.S. dollar 
value of our equity investment in AB InBev will be reduced 
against these currencies, our reported earnings from and carrying 
because these currencies will translate into fewer U.S. dollars and 
value of our equity investment in AB InBev will be reduced 
because these currencies will translate into fewer U.S. dollars and 

Dividends and earnings from and carrying value of our equity 
Dividends and earnings from and carrying value of our equity 

the dividends that we receive from AB InBev will convert into 
fewer U.S. dollars.  
the dividends that we receive from AB InBev will convert into 
fewer U.S. dollars.  
investment in AB InBev are also subject to the risks encountered 
by AB InBev in its business.  For example, in October 2018, AB 
investment in AB InBev are also subject to the risks encountered 
InBev announced a 50% rebase in the dividends it pays to its 
by AB InBev in its business.  For example, in October 2018, AB 
shareholders, which will result in a reduction of cash dividends 
InBev announced a 50% rebase in the dividends it pays to its 
Altria receives from AB InBev.  As discussed in the Discussion 
shareholders, which will result in a reduction of cash dividends 
and Analysis - Critical Accounting Policies and Estimates in Item 
Altria receives from AB InBev.  As discussed in the Discussion 
7, if the carrying value of our investment in AB InBev exceeds its 
and Analysis - Critical Accounting Policies and Estimates in Item 
fair value and the loss in value is other than temporary, the 
7, if the carrying value of our investment in AB InBev exceeds its 
investment is considered impaired, which would result in 
fair value and the loss in value is other than temporary, the 
impairment losses and could have a material adverse effect on 
investment is considered impaired, which would result in 
Altria’s consolidated financial position or earnings.  We cannot 
impairment losses and could have a material adverse effect on 
provide any assurance that AB InBev will successfully execute its 
Altria’s consolidated financial position or earnings.  We cannot 
business plans and strategies.  Earnings from and carrying value 
provide any assurance that AB InBev will successfully execute its 
of our equity investment in AB InBev are also subject to 
business plans and strategies.  Earnings from and carrying value 
fluctuations in AB InBev’s stock price, for example through 
of our equity investment in AB InBev are also subject to 
mark-to-market losses on AB InBev’s derivative financial 
fluctuations in AB InBev’s stock price, for example through 
instruments used to hedge certain share commitments.
mark-to-market losses on AB InBev’s derivative financial 
instruments used to hedge certain share commitments.
We received a substantial portion of our consideration from 
the AB InBev Transaction in the form of restricted shares 
We received a substantial portion of our consideration from 
subject to a five-year lock-up.  Furthermore, if our percentage 
the AB InBev Transaction in the form of restricted shares 
ownership in AB InBev were to decrease below certain levels, 
subject to a five-year lock-up.  Furthermore, if our percentage 
we may be subject to additional tax liabilities, suffer a 
ownership in AB InBev were to decrease below certain levels, 
reduction in the number of directors that we can have 
we may be subject to additional tax liabilities, suffer a 
appointed to the AB InBev Board of Directors and be unable 
reduction in the number of directors that we can have 
to account for our investment under the equity method of 
appointed to the AB InBev Board of Directors and be unable 
accounting.
to account for our investment under the equity method of 
accounting.
Upon completion of the AB InBev Transaction, we received a 
substantial portion of our consideration in the form of restricted 
Upon completion of the AB InBev Transaction, we received a 
shares that cannot be sold or transferred for a period of five years 
substantial portion of our consideration in the form of restricted 
following the AB InBev Transaction, subject to limited 
shares that cannot be sold or transferred for a period of five years 
exceptions.  These transfer restrictions will require us to bear the 
following the AB InBev Transaction, subject to limited 
risks associated with our investment in AB InBev for a five-year 
exceptions.  These transfer restrictions will require us to bear the 
period that expires on October 10, 2021.  Further, in the event that 
risks associated with our investment in AB InBev for a five-year 
our ownership percentage in AB InBev were to decrease below 
period that expires on October 10, 2021.  Further, in the event that 
certain levels, we may be subject to additional tax liabilities, the 
our ownership percentage in AB InBev were to decrease below 
number of directors that we have the right to have appointed to 
certain levels, we may be subject to additional tax liabilities, the 
the AB InBev Board of Directors could be reduced from two to 
number of directors that we have the right to have appointed to 
one or zero and our use of the equity method of accounting for 
the AB InBev Board of Directors could be reduced from two to 
our investment in AB InBev could be challenged. 
one or zero and our use of the equity method of accounting for 
our investment in AB InBev could be challenged. 
The tax treatment of the consideration Altria received in the 
AB InBev Transaction may be challenged and the tax 
The tax treatment of the consideration Altria received in the 
treatment of the AB InBev investment may not be as 
AB InBev Transaction may be challenged and the tax 
favorable as Altria anticipates.
treatment of the AB InBev investment may not be as 
favorable as Altria anticipates.
While we expect the equity consideration that we received from 
the AB InBev Transaction to qualify for tax-deferred treatment, 
While we expect the equity consideration that we received from 
we cannot provide any assurance that federal and state tax 
the AB InBev Transaction to qualify for tax-deferred treatment, 
authorities will not challenge the expected tax treatment and, if 
we cannot provide any assurance that federal and state tax 
they do, what the outcome of any such challenge will be.  In 
authorities will not challenge the expected tax treatment and, if 
addition, there is a risk that the tax treatment of our investment in 
they do, what the outcome of any such challenge will be.  In 
AB InBev may not be as favorable as we anticipate.
addition, there is a risk that the tax treatment of our investment in 
AB InBev may not be as favorable as we anticipate.

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioAntitrust clearance required for the conversion of our non-
voting JUUL shares into voting shares may not be obtained in 
Antitrust clearance required for the conversion of our non-
a timely manner or at all, and the expected benefits of the 
voting JUUL shares into voting shares may not be obtained in 
JUUL transaction may not materialize in the expected 
a timely manner or at all, and the expected benefits of the 
manner or timeframe or at all. 
JUUL transaction may not materialize in the expected 
manner or timeframe or at all. 
Antitrust clearance required for the conversion of the non-voting 
JUUL shares held by us into voting shares may not be obtained in 
Antitrust clearance required for the conversion of the non-voting 
a timely manner or at all, and such clearance may be subject to 
JUUL shares held by us into voting shares may not be obtained in 
unanticipated conditions.  Unless and until such antitrust 
a timely manner or at all, and such clearance may be subject to 
clearance is obtained, including expiration or termination of any 
unanticipated conditions.  Unless and until such antitrust 
applicable waiting period (or extension thereof) under the Hart-
clearance is obtained, including expiration or termination of any 
Scott-Rodino Antitrust Improvements Act of 1976, as amended, 
applicable waiting period (or extension thereof) under the Hart-
and any rules and regulations promulgated thereunder, our JUUL 
Scott-Rodino Antitrust Improvements Act of 1976, as amended, 
shares will not have voting rights and we will not be entitled to 
and any rules and regulations promulgated thereunder, our JUUL 
certain other rights, including the right to appoint any directors to 
shares will not have voting rights and we will not be entitled to 
the JUUL Board of Directors.  Accordingly, failure to obtain 
certain other rights, including the right to appoint any directors to 
antitrust clearance would adversely affect us, including because it 
the JUUL Board of Directors.  Accordingly, failure to obtain 
would substantially limit our rights with respect to our investment 
antitrust clearance would adversely affect us, including because it 
in JUUL and would prevent us from accounting for our 
would substantially limit our rights with respect to our investment 
investment in JUUL using the equity method.  
in JUUL and would prevent us from accounting for our 
In addition, regardless of whether antitrust clearance is 
investment in JUUL using the equity method.  
obtained, the expected benefits of the JUUL transaction, such as 
In addition, regardless of whether antitrust clearance is 
any equity earnings and receipt of cash dividends, may not 
obtained, the expected benefits of the JUUL transaction, such as 
materialize in the expected manner or timeframe or at all, 
any equity earnings and receipt of cash dividends, may not 
including due to the risks encountered by JUUL in its business, 
materialize in the expected manner or timeframe or at all, 
such as operational risks and regulatory risks at the international, 
including due to the risks encountered by JUUL in its business, 
federal and state levels, including actions by the FDA; 
such as operational risks and regulatory risks at the international, 
unanticipated impacts on JUUL’s relationships with employees, 
federal and state levels, including actions by the FDA; 
customers, suppliers and other third parties; potential disruptions 
unanticipated impacts on JUUL’s relationships with employees, 
to JUUL’s management or current or future plans and operations 
customers, suppliers and other third parties; potential disruptions 
due to the JUUL transaction; or domestic or international 
to JUUL’s management or current or future plans and operations 
litigation developments, investigations, or otherwise.  See Item 7. 
due to the JUUL transaction; or domestic or international 
Tobacco Space - Business Environment for a discussion of certain 
litigation developments, investigations, or otherwise.  See Item 7. 
FDA-related regulatory risks applicable to the e-vapor category. 
Tobacco Space - Business Environment for a discussion of certain 
Failure to realize the expected benefits of our JUUL investment 
FDA-related regulatory risks applicable to the e-vapor category. 
could adversely affect the value of the investment.  As discussed 
Failure to realize the expected benefits of our JUUL investment 
in the Discussion and Analysis - Critical Accounting Policies and 
could adversely affect the value of the investment.  As discussed 
Estimates in Item 7, if a qualitative assessment of impairment of 
in the Discussion and Analysis - Critical Accounting Policies and 
our JUUL investment were to indicate that its fair value is less 
Estimates in Item 7, if a qualitative assessment of impairment of 
than its carrying value, the investment would be written down to 
our JUUL investment were to indicate that its fair value is less 
its fair value, which could have a material adverse effect on 
than its carrying value, the investment would be written down to 
Altria’s consolidated financial position or earnings.
its fair value, which could have a material adverse effect on 
Altria’s consolidated financial position or earnings.
Our investment in JUUL includes non-competition, standstill 
and transfer restrictions that prevent us from gaining control 
Our investment in JUUL includes non-competition, standstill 
of JUUL.  Furthermore, if our percentage ownership in JUUL 
and transfer restrictions that prevent us from gaining control 
were to decrease below certain levels, we would lose certain of 
of JUUL.  Furthermore, if our percentage ownership in JUUL 
our governance, consent, preemptive and other rights with 
were to decrease below certain levels, we would lose certain of 
respect to our investment in JUUL and may be unable to 
our governance, consent, preemptive and other rights with 
account for the investment under the equity method.
respect to our investment in JUUL and may be unable to 
account for the investment under the equity method.
The shares of JUUL we hold generally cannot be sold or 
otherwise transferred for a six-year period that expires on 
The shares of JUUL we hold generally cannot be sold or 
December 20, 2024, subject to limited exceptions.  We have also 
otherwise transferred for a six-year period that expires on 
generally agreed not to compete with JUUL in the e-vapor space 
December 20, 2024, subject to limited exceptions.  We have also 
generally agreed not to compete with JUUL in the e-vapor space 

for at least six years, which may be extended at our election.  In 
addition, following receipt of antitrust clearance, our designees 
for at least six years, which may be extended at our election.  In 
will comprise no more than one third of the members of the JUUL 
addition, following receipt of antitrust clearance, our designees 
Board of Directors.  As a result, JUUL’s strategy and its material 
will comprise no more than one third of the members of the JUUL 
decisions are not controlled by us, and the terms of our 
Board of Directors.  As a result, JUUL’s strategy and its material 
agreements with JUUL mean that we are required to bear the risks 
decisions are not controlled by us, and the terms of our 
associated with our investment in JUUL for at least a six-year 
agreements with JUUL mean that we are required to bear the risks 
period.  Further, in the event that our ownership percentage in 
associated with our investment in JUUL for at least a six-year 
JUUL were to decrease below certain levels due to transfers by us 
period.  Further, in the event that our ownership percentage in 
or otherwise, or if we elect not to extend our non-competition 
JUUL were to decrease below certain levels due to transfers by us 
obligations beyond six years, we would lose some or all of our 
or otherwise, or if we elect not to extend our non-competition 
board designation rights, preemptive rights, consent rights and 
obligations beyond six years, we would lose some or all of our 
other rights with respect to our investment in JUUL.  Loss of 
board designation rights, preemptive rights, consent rights and 
these rights could adversely affect us by impairing our ability to 
other rights with respect to our investment in JUUL.  Loss of 
influence JUUL and may prevent us from accounting for our 
these rights could adversely affect us by impairing our ability to 
investment under the equity method.
influence JUUL and may prevent us from accounting for our 
investment under the equity method.
Our proposed investment in Cronos may not be completed 
within the anticipated timeframe or at all, and the expected 
Our proposed investment in Cronos may not be completed 
benefits of the Cronos transaction may not materialize in the 
within the anticipated timeframe or at all, and the expected 
expected manner or timeframe or at all.
benefits of the Cronos transaction may not materialize in the 
expected manner or timeframe or at all.
On December 7, 2018, we agreed to acquire common shares 
representing a 45% equity interest in Cronos and a warrant to 
On December 7, 2018, we agreed to acquire common shares 
acquire common shares representing an additional 10% equity 
representing a 45% equity interest in Cronos and a warrant to 
interest in Cronos.  The proposed transaction is subject to a 
acquire common shares representing an additional 10% equity 
number of closing conditions, including receipt of required 
interest in Cronos.  The proposed transaction is subject to a 
regulatory approval, which may take longer than expected.  We 
number of closing conditions, including receipt of required 
cannot provide any assurance that the proposed transaction will 
regulatory approval, which may take longer than expected.  We 
be completed or that there will not be a delay in the completion of 
cannot provide any assurance that the proposed transaction will 
the proposed transaction.  There can also be no assurance that, if 
be completed or that there will not be a delay in the completion of 
we complete the Cronos transaction, we will be able to realize its 
the proposed transaction.  There can also be no assurance that, if 
expected benefits, including due to the risks encountered by 
we complete the Cronos transaction, we will be able to realize its 
Cronos in its business, such as operational risks and legal and 
expected benefits, including due to the risks encountered by 
regulatory risks at the international, federal and state levels; 
Cronos in its business, such as operational risks and legal and 
unanticipated impacts on Cronos’s relationships with third parties, 
regulatory risks at the international, federal and state levels; 
its management, or its current or future plans and operations due 
unanticipated impacts on Cronos’s relationships with third parties, 
to the Cronos transaction; or domestic or international litigation 
its management, or its current or future plans and operations due 
developments, investigations, or otherwise.
to the Cronos transaction; or domestic or international litigation 
developments, investigations, or otherwise.

Item 1B. Unresolved Staff Comments.
Item 1B. Unresolved Staff Comments.
None. 
None. 
Item 2.  Properties.
Item 2.  Properties.
At December 31, 2018, ALCS owned property in Richmond, 
Virginia that serves as the headquarters facility for Altria, PM 
At December 31, 2018, ALCS owned property in Richmond, 
USA, USSTC, Middleton, and certain other subsidiaries.
Virginia that serves as the headquarters facility for Altria, PM 
At December 31, 2018, PM USA owned and operated a 
USA, USSTC, Middleton, and certain other subsidiaries.
manufacturing site located in Richmond, Virginia (“Richmond 
At December 31, 2018, PM USA owned and operated a 
Manufacturing Center”) that PM USA uses in the manufacturing 
manufacturing site located in Richmond, Virginia (“Richmond 
of cigarettes.  PM USA leases portions of this facility to 
Manufacturing Center”) that PM USA uses in the manufacturing 
Middleton and USSTC for use in the manufacturing of cigars and 
of cigarettes.  PM USA leases portions of this facility to 
smokeless tobacco products, respectively.  
Middleton and USSTC for use in the manufacturing of cigars and 
At December 31, 2018, the smokeable products segment used 
smokeless tobacco products, respectively.  
four manufacturing and processing facilities, including the 
At December 31, 2018, the smokeable products segment used 
four manufacturing and processing facilities, including the 

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Item 4.  Mine Safety Disclosures.

Not applicable.

Richmond Manufacturing Center.  In addition to the Richmond 
Manufacturing Center, PM USA owns and operates a cigarette 
tobacco processing facility located in the Richmond, Virginia 
area.  Nat Sherman owns and operates a cigarette manufacturing 
facility in Greensboro, North Carolina.  Middleton, in addition to 
leasing space at the Richmond Manufacturing Center, owns and 
operates a manufacturing and processing facility in King of 
Prussia, Pennsylvania that is used in the manufacturing and 
processing of cigars and pipe tobacco.  In addition, PM USA 
owns a research and technology center in Richmond, Virginia that 
is leased to ALCS.  

At December 31, 2018, in addition to the Richmond 

Manufacturing Center, the smokeless products segment used four 
smokeless tobacco manufacturing and processing facilities, one 
located in Clarksville, Tennessee; one in Nashville, Tennessee; 
and two facilities in Hopkinsville, Kentucky, all of which are 
owned and operated by USSTC.

At December 31, 2018, the wine segment used 12 wine-
making facilities - seven in Washington, four in California and 
one in Oregon.  All of these facilities are owned and operated by 
Ste. Michelle, with the exception of a facility that is leased by Ste. 
Michelle in Washington.  In addition, in order to support the 
production of its wines, the wine segment used vineyards in 
Washington, California and Oregon that are leased or owned by 
Ste. Michelle. 

The plants and properties owned or leased and operated by 
Altria and its subsidiaries are maintained in good condition and 
are believed to be suitable and adequate for present needs. 

Item 3.  Legal Proceedings. 

The information required by this Item is included in Note 19 and 
Exhibits 99.1 and 99.2 to this Annual Report on Form 10-K.  
Altria’s consolidated financial statements and accompanying 
notes for the year ended December 31, 2018 were filed on Form 
8-K on January 31, 2019 (such consolidated financial statements 
and accompanying notes are also included in Item 8).  The 
following summarizes certain developments in Altria’s litigation 
since the filing of the Form 8-K. 

Recent Developments

  Engle Progeny Trial Results:

In Chadwell, in February 2019, PM USA and plaintiff appealed 

to the Florida Third District Court of Appeal.

In L. Martin, in February 2019, the Florida Third District Court 

of Appeal affirmed the judgment in favor of plaintiff.

In Berger, in February 2019, PM USA filed motions 

challenging the punitive damages award.

In Holliman, in February 2019, a Miami-Dade county jury 

returned a verdict in favor of plaintiff and against PM USA 
awarding approximately $3 million in compensatory damages and 
no punitive damages.

 In February 2019, the United States Supreme Court denied PM 

USA’s petition for review in the McKeever, Pardue, Jordan, M. 
Brown, Boatright and Searcy cases.

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioPart II
Part II
Part II
Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 
Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases 
of Equity Securities.  
Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
of Equity Securities.  
Securities.  
Performance Graph
Performance Graph
Performance Graph
The graph below compares the cumulative total shareholder return of Altria’s common stock for the last five years with the 
The graph below compares the cumulative total shareholder return of Altria Group, Inc.’s common stock for the last five years with the 
cumulative total return for the same period of the S&P 500 Index and the Altria Peer Group (1).  The graph assumes the investment 
The graph below compares the cumulative total shareholder return of Altria’s common stock for the last five years with the 
cumulative total return for the same period of the S&P 500 Index and the Altria Group, Inc. Peer Group (1).  The graph assumes the 
cumulative total return for the same period of the S&P 500 Index and the Altria Peer Group (1).  The graph assumes the investment 
of $100 in common stock and each of the indices as of the market close on December 31, 2013 and the reinvestment of all 
investment of $100 in common stock and each of the indices as of the market close on December 31, 2012 and the reinvestment of all 
of $100 in common stock and each of the indices as of the market close on December 31, 2013 and the reinvestment of all 
dividends on a quarterly basis.  
dividends on a quarterly basis.  
dividends on a quarterly basis.  

Comparison of Five-Year Cumulative Total Shareholder Return

Altria Group, Inc.
Altria Peer Group
S&P 500

$250

$200

$150

$100

$50

2013   

2014  

2015 

2016  

2017 

2018

S&P 500

$

$

$

$

$

S&P 500

Date
Date
Date
December 2013
December 2013
December 2013
December 2014
December 2014
December 2014
December 2015
December 2015
December 2015
December 2016
December 2016
December 2016
December 2017
December 2017
December 2017
December 2018
December 2018
December 2018
Source: Bloomberg - “Total Return Analysis” calculated on a daily basis and assumes reinvestment of dividends as of the ex-dividend date.
(1)In 2018, the Altria Peer Group consisted of U.S.-headquartered consumer product companies that are competitors to Altria’s operating companies subsidiaries
Source: Bloomberg - “Total Return Analysis” calculated on a daily basis and assumes reinvestment of dividends as of the ex-dividend date.
Source: Bloomberg - “Total Return Analysis” calculated on a daily basis and assumes reinvestment of dividends as of the ex-dividend date.
(1)In 2017, the Altria Group, Inc. Peer Group consisted of U.S.-headquartered consumer product companies that are competitors to Altria Group, Inc.’s tobacco operating 
or that have been selected on the basis of revenue or market capitalization:  Campbell Soup Company, The Coca-Cola Company, Colgate-Palmolive Company, 
(1)In 2018, the Altria Peer Group consisted of U.S.-headquartered consumer product companies that are competitors to Altria’s operating companies subsidiaries
Conagra Brands, Inc., General Mills, Inc., The Hershey Company, Kellogg Company, Keurig Dr Pepper Inc., Kimberly-Clark Corporation, The Kraft Heinz
companies subsidiaries or that have been selected on the basis of revenue or market capitalization:  Campbell Soup Company, The Coca-Cola Company, Colgate-
or that have been selected on the basis of revenue or market capitalization:  Campbell Soup Company, The Coca-Cola Company, Colgate-Palmolive Company, 
Company, Molson Coors Brewing Company, 
Palmolive Company, Conagra Brands, Inc., General Mills, Inc., The Hershey Company, Kellogg Company, Kimberly-Clark Corporation, The Kraft Heinz Company, 
Conagra Brands, Inc., General Mills, Inc., The Hershey Company, Kellogg Company, Keurig Dr Pepper Inc., Kimberly-Clark Corporation, The Kraft Heinz
Company, Molson Coors Brewing Company, 

Altria Group, Inc.
Altria Peer Group
Peer Group
Altria Peer Group
$
$
$
$
$
$
$
$
$
$
$
$

Altria
Altria
Group, Inc.
Altria
100.00
134.51
165.58
199.46
218.30
159.17

Note - On July 2, 2015, Kraft Foods Group, Inc. merged with and into a wholly owned subsidiary of H.J. Heinz Holding Corporation, which was renamed The Kraft 
Heinz Company (KHC).  On June 12, 2015, Reynolds American Inc. (RAI) acquired Lorillard, Inc. (LO).  On November 9, 2016, ConAgra Foods, Inc. (CAG) spun 
Note - On July 2, 2015, Kraft Foods Group, Inc. merged with and into a wholly owned subsidiary of H.J. Heinz Holding Corporation, which was renamed The Kraft Heinz 
Note - On July 2, 2015, Kraft Foods Group, Inc. merged with and into a wholly owned subsidiary of H.J. Heinz Holding Corporation, which was renamed The Kraft 
Company (KHC).  On June 12, 2015, Reynolds American Inc. (RAI) acquired Lorillard, Inc. (LO).  On November 9, 2016, ConAgra Foods, Inc. (CAG) spun off Lamb 
off Lamb Weston Holdings, Inc. (LW) to its shareholders and then changed its name from ConAgra Foods, Inc. to Conagra Brands, Inc. (CAG).  On July 24, 2017, 
Heinz Company (KHC).  On June 12, 2015, Reynolds American Inc. (RAI) acquired Lorillard, Inc. (LO).  On November 9, 2016, ConAgra Foods, Inc. (CAG) spun 
Weston Holdings, Inc. (LW) to its shareholders and then changed its name from ConAgra Foods, Inc. to Conagra Brands, Inc. (CAG).  On July 24, 2017, British American 
British American Tobacco p.l.c. (BTI) acquired RAI.  For 2018, Altria removed BTI from the Altria Peer Group as BTI no longer meets the pre-defined Altria Peer 
off Lamb Weston Holdings, Inc. (LW) to its shareholders and then changed its name from ConAgra Foods, Inc. to Conagra Brands, Inc. (CAG).  On July 24, 2017, 
Tobacco p.l.c. (BTI) acquired RAI.  For 2017, Altria Group, Inc. Peer Group total shareholder return calculation includes RAI through July 24, 2017 and BTI American 
Group criteria as a U.S.-headquartered company. In addition, Altria has added U.S.-headquartered consumer product companies Keurig Dr Pepper Inc. and Molson 
British American Tobacco p.l.c. (BTI) acquired RAI.  For 2018, Altria removed BTI from the Altria Peer Group as BTI no longer meets the pre-defined Altria Peer 
Depository Receipts for the remainder of the year.
Coors Brewing Company to the Altria Peer Group.
Group criteria as a U.S.-headquartered company. In addition, Altria has added U.S.-headquartered consumer product companies Keurig Dr Pepper Inc. and Molson 
Coors Brewing Company to the Altria Peer Group.

100.00
100.00
112.06
112.06
128.34
128.34
136.93
136.93
147.96
147.96
141.06
141.06

100.00
100.00
134.51
134.51
165.58
165.58
199.46
199.46
218.30
218.30
159.17
159.17

$ 100.00
$    113.68
$    115.24
$    129.02
$    157.17
$    150.27

100.00
112.06
128.34
136.93
147.96
141.06

Mondelēz International, Inc. and PepsiCo, Inc. 

$
$
$
$
$
$
$
$
$
$
$
$

$
$

$
$

$

$

$

S&P 500

$ 100.00

$ 113.68

$ 100.00
$ 113.68

$ 115.24

$ 129.02

$ 115.24

$ 129.02

$ 157.17
$ 150.27

$ 157.17

$ 150.27

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioMarket and Dividend Information

Market and Dividend Information

The principal stock exchange on which Altria’s common stock (par value $0.33 1/3 per share) is listed is the New York Stock Exchange 
under the trading symbol “MO”.  At February 12, 2019, there were approximately 61,000 holders of record of Altria’s common stock. 

The principal stock exchange on which Altria’s common stock (par value $0.33 1/3 per share) is listed is the New York Stock Exchange 
under the trading symbol “MO”.  At February 12, 2019, there were approximately 61,000 holders of record of Altria’s common stock. 

Issuer Purchases of Equity Securities During the Quarter Ended December 31, 2018

Issuer Purchases of Equity Securities During the Quarter Ended December 31, 2018

In January 2018, Altria’s Board of Directors (the “Board of Directors”) authorized a $1.0 billion share repurchase program that it 
expanded to $2.0 billion in May 2018 (as expanded, the “January 2018 share repurchase program”), which Altria expects to complete by 
the end of the second quarter of 2019.  The timing of share repurchases under this program depends upon marketplace conditions and 
other factors, and the program remains subject to the discretion of the Board of Directors.

In January 2018, Altria’s Board of Directors (the “Board of Directors”) authorized a $1.0 billion share repurchase program that it 
expanded to $2.0 billion in May 2018 (as expanded, the “January 2018 share repurchase program”), which Altria expects to complete by 
the end of the second quarter of 2019.  The timing of share repurchases under this program depends upon marketplace conditions and 
other factors, and the program remains subject to the discretion of the Board of Directors.

Altria’s share repurchase activity for each of the three months in the period ended December 31, 2018, was as follows: 

Altria’s share repurchase activity for each of the three months in the period ended December 31, 2018, was as follows: 

Period

Period

October 1- October 31, 2018

October 1- October 31, 2018
November 1- November 30, 2018

November 1- November 30, 2018

December 1- December 31, 2018

December 1- December 31, 2018

Total Number 
Total Number 
of Shares 
Purchased (1)
of Shares 
Purchased (1)
2,136,142

Average
Price Paid
Per Share

Average
Price Paid
Per Share
61.78

$

Total Number of Shares
Total Number of Shares
Purchased as Part of Publicly
Purchased as Part of Publicly
Announced Plans or Programs
Announced Plans or Programs
2,136,091

Approximate Dollar Value of Shares
that May Yet be Purchased Under
the Plans or Programs

Approximate Dollar Value of Shares
that May Yet be Purchased Under
the Plans or Programs

2,136,142

2,000,726

2,000,726

2,075,772

2,075,772

$

$

$

$

$

61.78

59.80

59.80

52.52

52.52

2,136,091

1,909,568

1,909,568

2,075,590

2,075,590

$

$

$

$

$

$

569,444,104

569,444,104

454,690,573

454,690,573

345,671,297

345,671,297

For the Quarter Ended December 31, 2018
For the Quarter Ended December 31, 2018
(1) The total number of shares purchased includes (a) shares purchased under the January 2018 share repurchase program (which totaled 2,136,091 
(1) The total number of shares purchased includes (a) shares purchased under the January 2018 share repurchase program (which totaled 2,136,091 
shares in October, 1,909,568 shares in November and 2,075,590 shares in December) and (b) shares withheld by Altria in an amount equal to the 
shares in October, 1,909,568 shares in November and 2,075,590 shares in December) and (b) shares withheld by Altria in an amount equal to the 
statutory withholding taxes for holders who vested in stock-based awards (which totaled 51 shares in October, 91,158 shares in November and 182 
statutory withholding taxes for holders who vested in stock-based awards (which totaled 51 shares in October, 91,158 shares in November and 182 
shares in December).
shares in December).

6,212,640

6,121,249

6,212,640

6,121,249

58.05

58.05

$

$

Item 6.  Selected Financial Data.

Item 6.  Selected Financial Data.
(in millions of dollars, except per share data)

(in millions of dollars, except per share data)

$

$

$

$

$

$

$

$

$

Net revenues
Net revenues
Net earnings (1)(2)
Net earnings (1)(2)
Net earnings attributable to Altria (1)(2)
Net earnings attributable to Altria (1)(2)
Basic EPS — net earnings attributable to Altria (1)(2)
Basic EPS — net earnings attributable to Altria (1)(2)
Diluted EPS— net earnings attributable to Altria (1)(2)
Diluted EPS— net earnings attributable to Altria (1)(2)
Dividends declared per share
Dividends declared per share
Total assets (2)(3)
Total assets (2)(3)
Long-term debt 
Long-term debt 
Total debt (3)
Total debt (3)
(1) Certain 2018 and 2017 amounts include the impact of the enactment of the Tax Reform Act.  For further discussion, see Note 15. Income Taxes to the consolidated 
(1) Certain 2018 and 2017 amounts include the impact of the enactment of the Tax Reform Act.  For further discussion, see Note 15. Income Taxes to the consolidated 
financial statements in Item 8 (“Note 15”).
financial statements in Item 8 (“Note 15”).
(2) Certain 2016 amounts include the impact of the gain on the AB InBev/SABMiller business combination.  For further information, see Note 7. 
(2) Certain 2016 amounts include the impact of the gain on the AB InBev/SABMiller business combination.  For further information, see Note 7. 
(3) Certain 2018 amounts include the impact of the investment in JUUL.  For further discussion, see Note 8 and Note 9. Short-Term Borrowings and Borrowing 
(3) Certain 2018 amounts include the impact of the investment in JUUL.  For further discussion, see Note 8 and Note 9. Short-Term Borrowings and Borrowing 
Arrangements to the consolidated financial statements in Item 8 (“Note 9”).
Arrangements to the consolidated financial statements in Item 8 (“Note 9”).

$

2018
2018
25,364
25,364
6,967
6,967
6,963
6,963
3.69
3.69
3.68
3.68
3.00
3.00
55,638
55,638
11,898
11,898
25,746
25,746

2017
2017
25,576
25,576
10,227
10,227
10,222
10,222
5.31
5.31
5.31
5.31
2.54
2.54
43,202
43,202
13,030
13,030
13,894
13,894

2016
2016
25,744
25,744
14,244
14,244
14,239
14,239
7.28
7.28
7.28
7.28
2.35
2.35
45,932
45,932
13,881
13,881
13,881
13,881

2015
2015
25,434
25,434
5,243
5,243
5,241
5,241
2.67
2.67
2.67
2.67
2.17
2.17
31,459
31,459
12,843
12,843
12,847
12,847

2014
2014
24,522
24,522
5,070
5,070
5,070
5,070
2.56
2.56
2.56
2.56
2.00
2.00
33,440
33,440
13,610
13,610
14,610
14,610

Mondelēz International, Inc. and PepsiCo, Inc. 

12

The Selected Financial Data should be read in conjunction with Item 7 and Item 8.

The Selected Financial Data should be read in conjunction with Item 7 and Item 8.

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion should be read in conjunction with the 
The following discussion should be read in conjunction with the 
other sections of this Annual Report on Form 10-K, including the 
other sections of this Annual Report on Form 10-K, including the 
consolidated financial statements and related notes contained in 
consolidated financial statements and related notes contained in 
Item 8, and the discussion of cautionary factors that may affect 
Item 8, and the discussion of cautionary factors that may affect 
future results in Item 1A. 
future results in Item 1A. 

Description of the Company

Description of the Company

For a description of Altria, see Item 1. Business, and Background 
in Note 1. Background and Basis of Presentation to the 
consolidated financial statements in Item 8 (“Note 1”). 

For a description of Altria, see Item 1. Business, and Background 
in Note 1. Background and Basis of Presentation to the 
consolidated financial statements in Item 8 (“Note 1”). 
Altria’s reportable segments are smokeable products, 
smokeless products and wine.  The financial services and the 

Altria’s reportable segments are smokeable products, 
smokeless products and wine.  The financial services and the 

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  Change in Tax Rate:  The change in tax rate was driven 
primarily by the Tax Reform Act, which reduced the U.S. 
federal statutory corporate income tax rate from 35% to 21% 
effective January 1, 2018.  For further discussion, see Note 
15. 

  Operations:  The increase of $12 million in operations 

shown in the table above was due primarily to the following:

  higher earnings from Altria’s equity investment in AB 
InBev; and 

  higher income from the smokeless products segment;

partially offset by:

  lower income from the smokeable products and wine 
segments; and 

  higher investment spending in the innovative tobacco 
products businesses.

For further details, see the Consolidated Operating Results and 
Operating Results by Business Segment sections of the following 
Discussion and Analysis.

2019 Forecasted Results
In January 2019, Altria forecasted that its 2019 full-year adjusted 
diluted EPS growth rate is expected to be in the range of 4% to 
7% over its 2018 full-year adjusted diluted EPS base of $3.99.  
This forecasted growth rate excludes the 2019 forecasted expense 
items in the second table below.  Altria’s 2019 guidance reflects 
its expectation for a higher full-year adjusted effective tax rate, 
primarily resulting from lower dividends from AB InBev; 
increased interest expense from the debt incurred from the Cronos 
and JUUL transactions; savings from the cost reduction program 
announced in December 2018, which Altria expects to build over 
the course of the year to an annualized level of approximately 
$575 million; and increased investments related to PM USA’s 
lead market plans for launching IQOS, once authorized by the 
FDA.  The guidance assumes little-to-no earnings or cash 
contributions from the Cronos and JUUL investments.  Altria 
expects the adjusted diluted EPS growth to come in the last three 
quarters of 2019, with a mid-single digit decline in the first 
quarter.  In the first quarter of 2019, Altria will have the increased 
interest expense without the full benefits of the cost reduction 
program and one fewer shipping day in the smokeable products 
segment.  Altria expects its 2019 full-year adjusted effective tax 
rate will be in a range of approximately 23.5% to 24.5%.

innovative tobacco products businesses are included in an all 
other category due to the continued reduction of the lease 
portfolio of PMCC and the relative financial contribution of 
Altria’s innovative tobacco products businesses to Altria’s 
consolidated results.

As discussed in Note 1, on January 1, 2018, Altria adopted 
several accounting standard updates (“ASU”).  In connection with 
the adoption of two of these ASUs (ASU No. 2016-18, Statement 
of Cash Flows (Topic 230): Restricted Cash and ASU No. 
2017-07, Compensation-Retirement Benefits (Topic 715): 
Improving the Presentation of Net Periodic Pension Cost and Net 
Periodic Postretirement Benefit Cost), Altria restated certain prior 
year amounts.

Executive Summary

Consolidated Results of Operations 
The changes in Altria’s net earnings and diluted earnings per 
share (“EPS”) attributable to Altria for the year ended December 
31, 2018, from the year ended December 31, 2017, were due 
primarily to the following:

(in millions, except per share data)
For the year ended December 31, 2017
2017 NPM Adjustment Items
2017 Asset impairment, exit, implementation

and acquisition-related costs

2017 Tobacco and health litigation items
2017 AB InBev special items
2017 Gain on AB InBev/SABMiller business

combination

2017 Settlement charge for lump sum pension

payments
2017 Tax items

Subtotal 2017 special items
2018 NPM Adjustment Items
2018 Asset impairment, exit, implementation

and acquisition-related costs

2018 Tobacco and health litigation items
2018 AB InBev special items
2018 Loss on AB InBev/SABMiller business

combination
2018 Tax items

Subtotal 2018 special items

Fewer shares outstanding
Change in tax rate
Operations
For the year ended December 31, 2018

Net
Earnings
10,222
2

$

Diluted
EPS
5.31
—

$

55
50
105

0.03
0.03
0.05

(289)

(0.15)

49
(3,674)
(3,702)
109

(432)
(98)
68

(26)
(197)
(576)
—
1,007
12
6,963

$

0.03
(1.91)
(1.92)
0.06

(0.23)
(0.05)
0.03

(0.01)
(0.11)
(0.31)
0.07
0.53
—
3.68

$

See the discussion of events affecting the comparability of statement of 
earnings amounts in the Consolidated Operating Results section of the 
following Discussion and Analysis. 

  Fewer Shares Outstanding:  Fewer shares outstanding 
during 2018 compared with 2017 were due primarily to 
shares repurchased by Altria under its share repurchase 
programs.

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Adjusted Diluted EPS

2018 Reported diluted EPS
NPM Adjustment Items
Asset impairment, exit, implementation and

acquisition-related costs

Tobacco and health litigation items
AB InBev special items
Loss on AB InBev/SABMiller 

business combination

Tax items
2018 Adjusted diluted EPS

2018

3.68
(0.06)

0.23
0.05
(0.03)

0.01
0.11
3.99

$

$

Altria’s full-year adjusted diluted EPS guidance and full-year 

forecast for its adjusted effective tax rate exclude the impact of 
certain income and expense items that management believes are 
not part of underlying operations.  These items may include, for 
example, loss on early extinguishment of debt, restructuring 
charges, asset impairment charges, loss/gain on AB InBev/
SABMiller business combination, AB InBev special items, certain 
tax items, charges associated with tobacco and health litigation 
items, and resolutions of certain non-participating manufacturer  
(“NPM”) adjustment disputes under the 1998 Master Settlement 
Agreement (such dispute resolutions are referred to as “NPM 
Adjustment Items” and are more fully described in Health Care 
Cost Recovery Litigation - NPM Adjustment Disputes in Note 19).
Altria’s management cannot estimate on a forward-looking 
basis the impact of certain income and expense items, including 
those items noted in the preceding paragraph, on Altria’s reported 
diluted EPS and reported effective tax rate because these items, 
which could be significant, may be infrequent, are difficult to 
predict and may be highly variable.  As a result, Altria does not 
provide a corresponding United States generally accepted 
accounting principles (“U.S. GAAP”) measure for, or 
reconciliation to, its adjusted diluted EPS guidance or its adjusted 
effective tax rate forecast.  

The factors described in Item 1A represent continuing risks to 

this forecast.

Expense Excluded from 2019 Forecasted Adjusted 
Diluted EPS

Asset impairment, exit, implementation and 

acquisition-related costs (1)

Tax items (2)

2019

$

$

0.08
0.04
0.12

(1) Represents $0.04 for acquisition-related costs associated with the 
Cronos and JUUL transactions and $0.04 for the cost reduction program 
announced in December 2018.
(2) Represents a partial reversal of the tax basis benefit recorded in 2017 
attributable to the deemed repatriation tax related to Altria’s investment 
in AB InBev.  For further discussion, see Note 15.

Altria reports its financial results in accordance with U.S. 
GAAP.  Altria’s management reviews certain financial results, 
including diluted EPS, on an adjusted basis, which excludes 

certain income and expense items, including those items noted 
above.  Altria’s management does not view any of these special 
items to be part of Altria’s underlying results as they may be 
highly variable, may be infrequent, are difficult to predict and can 
distort underlying business trends and results.  Altria’s 
management also reviews income tax rates on an adjusted basis.  
Altria’s adjusted effective tax rate may exclude certain tax items 
from its reported effective tax rate.  Altria’s management believes 
that adjusted financial measures provide useful additional insight 
into underlying business trends and results and provide a more 
meaningful comparison of year-over-year results.  Adjusted 
financial measures are used by management and regularly 
provided to Altria’s chief operating decision maker (the 
“CODM”) for planning, forecasting and evaluating business and 
financial performance, including allocating resources and 
evaluating results relative to employee compensation targets.  
These adjusted financial measures are not consistent with U.S. 
GAAP and may not be calculated the same as similarly titled 
measures used by other companies.  These adjusted financial 
measures should thus be considered as supplemental in nature and 
not considered in isolation or as a substitute for the related 
financial information prepared in accordance with U.S. GAAP.  

Discussion and Analysis

Critical Accounting Policies and Estimates
Note 2 includes a summary of the significant accounting policies 
and methods used in the preparation of Altria’s consolidated 
financial statements.  In most instances, Altria must use an 
accounting policy or method because it is the only policy or 
method permitted under U.S. GAAP.

The preparation of financial statements includes the use of 

estimates and assumptions that affect the reported amounts of 
assets and liabilities, the disclosure of contingent liabilities at the 
dates of the financial statements and the reported amounts of net 
revenues and expenses during the reporting periods.  If actual 
amounts are ultimately different from previous estimates, the 
revisions are included in Altria’s consolidated results of 
operations for the period in which the actual amounts become 
known.  Historically, the aggregate differences, if any, between 
Altria’s estimates and actual amounts in any year have not had a 
significant impact on its consolidated financial statements.
The following is a review of the more significant 

assumptions and estimates, as well as the accounting policies and 
methods, used in the preparation of Altria’s consolidated financial 
statements:

  Consolidation:  The consolidated financial statements 
include Altria, as well as its wholly-owned and majority-owned 
subsidiaries.  Investments in which Altria has the ability to 
exercise significant influence over the operating and financial 
policies of the investee are accounted for under the equity method 
of accounting.  Equity investments in which Altria does not have 
the ability to exercise significant influence over the operating and 
financial policies of the investee are accounted for as an 
investment in an equity security.  All intercompany transactions 
and balances have been eliminated.

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  Revenue Recognition:  On January 1, 2018, Altria adopted 
ASU No. 2014-09, Revenue from Contracts with Customers 
(Topic 606) and all related ASU amendments.  

Altria’s businesses generate substantially all of their revenue 

from sales contracts with customers.  While Altria’s businesses 
enter into separate sales contracts with each customer for each 
product type, all sales contracts are similarly structured.  These 
contracts create an obligation to transfer product to the customer.  
All performance obligations are satisfied within one year; 
therefore, costs to obtain contracts are expensed as incurred and 
unsatisfied performance obligations are not disclosed.  There is no 
financing component because Altria expects, at contract 
inception, that the period between when Altria transfers product to 
the customer and when the customer pays for that product will be 
one year or less.

Altria’s businesses define net revenues as revenues, which 

include excise taxes and shipping and handling charges billed to 
customers, net of cash discounts for prompt payment, sales 
returns (also referred to as returned goods) and sales incentives.  
Altria’s businesses exclude from the transaction price sales taxes 
and value-added taxes imposed at the time of sale (which do not 
include excise taxes on cigarettes, cigars, smokeless tobacco or 
wine billed to customers).

Altria’s businesses recognize revenues from sales contracts 

with customers upon shipment of goods when control of such 
products is obtained by the customer.  Altria’s businesses 
determine that a customer obtains control of the product upon 
shipment when title of such product and risk of loss transfers to 
the customer.  Altria’s businesses account for shipping and 
handling costs as fulfillment costs and such amounts are classified 
as part of cost of sales in Altria’s consolidated statements of 
earnings.  Altria’s businesses record an allowance for returned 
goods, based principally on historical volume and return rates, 
which is included in other accrued liabilities on Altria’s 
consolidated balance sheets. Altria’s businesses record sales 
incentives, which consist of consumer incentives and trade 
promotion activities, as a reduction to revenues (a portion of  
which is based on amounts estimated as being due to wholesalers, 
retailers and consumers at the end of a period) based principally 
on historical volume, utilization and redemption rates.  Expected 
payments for sales incentives are included in accrued marketing 
liabilities on Altria’s consolidated balance sheets.

Payment terms vary depending on product type.  Altria’s 
businesses consider payments received in advance of product 
shipment as deferred revenue, which is included in other accrued 
liabilities on Altria’s consolidated balance sheets until revenue is 
recognized.  PM USA receives payment in advance of a customer 
obtaining control of the product.  USSTC receives substantially 
all payments within one business day of the customer obtaining 
control of the product.  Ste. Michelle receives substantially all 
payments from customers within 45 days of the customer 
obtaining control of the product.  Amounts due from customers 
are included in receivables on Altria’s consolidated balance 
sheets.

For further discussion, see Note 3. Revenues from Contracts 
with Customers to the consolidated financial statements in Item 8.

  Depreciation, Amortization, Impairment Testing and 
Asset Valuation:  Altria depreciates property, plant and 
equipment and amortizes its definite-lived intangible assets using 
the straight-line method over the estimated useful lives of the 
assets.  Machinery and equipment are depreciated over periods up 
to 25 years, and buildings and building improvements over 
periods up to 50 years. Definite-lived intangible assets are 
amortized over their estimated useful lives up to 25 years.

Altria reviews long-lived assets, including definite-lived 
intangible assets, for impairment whenever events or changes in 
business circumstances indicate that the carrying value of the 
assets may not be fully recoverable.  Altria performs undiscounted 
operating cash flow analyses to determine if an impairment exists.  
These analyses are affected by general economic conditions and 
projected growth rates.  For purposes of recognition and 
measurement of an impairment for assets held for use, Altria 
groups assets and liabilities at the lowest level for which cash 
flows are separately identifiable.  If Altria determines that an 
impairment exists, any related impairment loss is calculated based 
on fair value.  Impairment losses on assets to be disposed of, if 
any, are based on the estimated proceeds to be received, less costs 
of disposal.  Altria also reviews the estimated remaining useful 
lives of long-lived assets whenever events or changes in business 
circumstances indicate the lives may have changed.

Substantially all of the goodwill and indefinite-lived 

intangible assets recorded by Altria at December 31, 2018 relate 
to the 2017 acquisition of Nat Sherman, the 2009 acquisition of 
UST and the 2007 acquisition of Middleton.  Altria conducts a 
required annual review of goodwill and indefinite-lived intangible 
assets for potential impairment, and more frequently if an event 
occurs or circumstances change that would require Altria to 
perform an interim review.  If the carrying value of goodwill 
exceeds its fair value, goodwill is considered impaired.  The 
amount of impairment loss is measured as the difference between 
the carrying value and the implied fair value.  If the carrying 
value of an indefinite-lived intangible asset exceeds its fair value, 
the intangible asset is considered impaired and is reduced to fair 
value.  For goodwill and indefinite-lived intangible assets, the fair 
values are determined using discounted cash flows.

Goodwill by reporting unit and indefinite-lived intangible 

assets at December 31, 2018 were as follows:

(in millions)
Cigarettes
Smokeless products
Cigars
Wine
Total

Goodwill
22
5,023
77
74
5,196

$

$

Indefinite-Lived
Intangible Asset
172
$
8,801
2,640
233
11,846

$

During 2018, Altria recorded goodwill and other intangible 

asset impairment charges of $111 million and $44 million, 
respectively, related to Altria’s decision in the fourth quarter of 
2018 to refocus its innovative product efforts, which includes Nu 
Mark’s discontinuation of production and distribution of all e-
vapor products. 

In addition, during 2018, Altria completed its quantitative 
annual impairment test of goodwill and indefinite-lived intangible 

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wine segment, that the Columbia Crest trademark of $54 million 
was fully impaired as Columbia Crest has been negatively 
impacted by an accelerated decline in the $7 to $10 premium 
wine segment, increased competition and reduction in trade 
support.  The results of the 2018 quantitative annual impairment 
test of goodwill and indefinite-lived intangible assets for the other 
reporting units and trademarks are indicated below.

At December 31, 2018, the estimated fair values of the 
cigarettes and cigars reporting units and the indefinite-lived 
intangible assets within those reporting units substantially 
exceeded their carrying values.

At December 31, 2018, the estimated fair values of the 

smokeless products reporting unit and the indefinite-lived 
intangible assets within the reporting unit substantially exceeded 
its carrying values, with the exception of the Skoal trademark.  At 
December 31, 2018, the estimated fair value of the Skoal 
trademark exceeded its carrying value of $3.9 billion by 
approximately 20%.  Skoal continues to be impacted by slowing 
category volumes and increased competitive activities due to 
higher pricing and adult tobacco consumer movement among 
tobacco products. 

At December 31, 2018, the estimated fair value of the wine 
reporting unit did not substantially exceed its carrying value.  The 
estimated fair values of the indefinite-lived intangible assets 
within the wine reporting unit, with the exception of Columbia 
Crest (discussed above), substantially exceeded their carrying 
values.  At December 31, 2018, the wine reporting unit exceeded 
its carrying value of $1.5 billion by approximately 14%.  The 
wine reporting unit continues to be impacted by the slowing 
growth rate in the premium wine category and higher trade 
inventories. 

During 2017 and 2016, Altria’s quantitative annual 

impairment test of goodwill and indefinite-lived intangible assets 
resulted in no impairment charges. 

In 2018, Altria used an income approach to estimate the fair 
values of all of its reporting units and indefinite-lived intangible 
assets.  The income approach reflects the discounting of expected 
future cash flows to their present value at a rate of return that 
incorporates the risk-free rate for the use of those funds, the 
expected rate of inflation and the risks associated with realizing 
expected future cash flows.  The weighted-average discount rate 
used in performing the valuations was approximately 10%.

In performing the 2018 discounted cash flow analysis, Altria 

made various judgments, estimates and assumptions, the most 
significant of which were volume, income, growth rates and 
discount rates.  The analysis incorporated assumptions used in 
Altria’s long-term financial forecast, which is used by Altria’s 
management to evaluate business and financial performance, 
including allocating resources and evaluating results relative to 
setting employee compensation targets.  The assumptions 
incorporated the highest and best use of Altria’s indefinite-lived 
intangible assets and also included perpetual growth rates for 
periods beyond the long-term financial forecast.  The perpetual 
growth rate used in performing all of the valuations was 2%.  Fair 
value calculations are sensitive to changes in these estimates and 

assumptions, some of which relate to broader macroeconomic 
conditions outside of Altria’s control.

Although Altria’s discounted cash flow analysis is based on 
assumptions that are considered reasonable and based on the best 
available information at the time that the discounted cash flow 
analysis is developed, there is significant judgment used in 
determining future cash flows.  The following factors have the 
most potential to impact expected future cash flows and, 
therefore, Altria’s impairment conclusions:  general economic 
conditions; federal, state and local regulatory developments; 
category growth rates; consumer preferences; success of planned 
product expansions; competitive activity; and income and 
tobacco-related taxes.  For further discussion of these factors, see 
Operating Results by Business Segment - Tobacco Space - 
Business Environment below.

While Altria’s management believes that the estimated fair 

values of each reporting unit and indefinite-lived intangible asset 
are reasonable, actual performance in the short-term or long-term 
could be significantly different from forecasted performance, 
which could result in impairment charges in future periods.

For additional information on goodwill and other intangible 
assets, see Note 4. Goodwill and Other Intangible Assets, net to 
the consolidated financial statements in Item 8.

Altria reviews its investment in AB InBev for impairment by 
comparing the fair value of its investment to its carrying value.  If 
the carrying value of Altria’s investment exceeds its fair value and 
the loss in value is other than temporary, the investment is 
considered impaired and impairment is recognized in the period 
identified.  The factors used to make this determination include 
the duration and magnitude of the fair value decline, AB InBev’s 
financial condition and near-term prospects, and Altria’s intent 
and ability to hold its investment in AB InBev until recovery.

The fair value of Altria’s equity investment in AB InBev at 
December 31, 2018 and December 31, 2017 was $13.1 billion and 
$22.1 billion, respectively, compared with its carrying value of 
$17.7 billion and $18.0 billion, respectively.  At December 31, 
2018, the fair value of Altria’s equity investment in AB InBev 
was less than its carrying value by approximately 26%.  At 
February 22, 2019, the fair value of Altria’s equity investment in 
AB InBev was approximately $14.7 billion (approximately 17% 
below its carrying value).  Altria concluded that the decline in fair 
value of its investment in AB InBev below its carrying value is 
temporary and, therefore, no impairment was recorded.  This 
conclusion is based on: (i) the fair value of Altria’s equity 
investment in AB InBev having historically exceeded its carrying 
value since October 2016, when Altria obtained its ownership 
interest in AB InBev, (ii) the period of time that AB InBev shares 
have traded below Altria’s carrying value (began in September 
2018) and the magnitude by which the carrying value of Altria’s 
investment in AB InBev exceeds its fair value, (iii) AB InBev’s 
global platform (world’s largest brewer by volume and one of the 
world’s top five consumer products companies by revenue) with 
strong market positions in key markets, geographic 
diversification, experienced management team, financial 
condition, expected earnings and history of performance, and (iv) 
Altria’s ownership of restricted shares being subject to a five-year 
lock-up (subject to limited exceptions) ending October 10, 2021, 

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anticipated recovery in the fair value of its investment in AB 
InBev. 

If Altria were to conclude that the decline in fair value is 

other than temporary, Altria would determine and recognize, in 
the period identified, the impairment of its investment in AB 
InBev, which could result in a material adverse effect on Altria’s 
consolidated financial position or earnings.  For additional 
information, see Note 7. 

Altria reviews its investment in JUUL for impairment by 
performing a qualitative assessment of impairment indicators.  If 
a qualitative assessment indicates that Altria’s investment in 
JUUL is impaired and the fair value of the investment is less than 
its carrying value, the investment is written down to its fair value.  
At December 31, 2018, there was no indication of impairment.  
For additional information, see Note 8.

  Marketing Costs:  Altria’s businesses promote their products 
with consumer incentives, trade promotions and consumer 
engagement programs.  These consumer incentive and trade 
promotion activities, which include discounts, coupons, rebates, 
in-store display incentives and volume-based incentives, do not 
create a distinct deliverable and are, therefore, recorded as a 
reduction of revenues.  Consumer engagement program payments 
are made to third parties.  Altria’s businesses expense these 
consumer engagement programs, which include event marketing, 
as incurred and such expenses are included in marketing, 
administration and research costs in Altria’s consolidated 
statements of earnings.  For interim reporting purposes, Altria’s 
businesses charge consumer engagement programs and certain 
consumer incentive expenses to operations as a percentage of 
sales, based on estimated sales and related expenses for the full 
year.

  Contingencies:  As discussed in Note 19 and Item 3, legal 
proceedings covering a wide range of matters are pending or 
threatened in various United States and foreign jurisdictions 
against Altria and its subsidiaries, including PM USA and UST 
and its subsidiaries, as well as their respective indemnitees.  In 
1998, PM USA and certain other U.S. tobacco product 
manufacturers entered into the 1998 Master Settlement 
Agreement (the “MSA”) with 46 states and various other 
governments and jurisdictions to settle asserted and unasserted 
health care cost recovery and other claims.  PM USA and certain 
other U.S. tobacco product manufacturers had previously entered 
into agreements to settle similar claims brought by Mississippi, 
Florida, Texas and Minnesota (together with the MSA, the “State 
Settlement Agreements”).  PM USA’s portion of ongoing adjusted 
payments and legal fees is based on its relative share of the 
settling manufacturers’ domestic cigarette shipments, including 
roll-your-own cigarettes, in the year preceding that in which the 
payment is due.  In addition, PM USA, Middleton, Nat Sherman 
and USSTC are subject to quarterly user fees imposed by the 
FDA as a result of the FSPTCA.  Payments under the State 
Settlement Agreements and the FDA user fees are based on 
variable factors, such as volume, operating income, market share 
and inflation, depending on the subject payment.  Altria’s 
subsidiaries account for the cost of the State Settlement 

Agreements and FDA user fees as a component of cost of sales.  
Altria’s subsidiaries recorded approximately $4.5 billion, $4.7 
billion and $4.9 billion of charges to cost of sales for the years 
ended December 31, 2018, 2017 and 2016, respectively, in 
connection with the State Settlement Agreements and FDA user 
fees.

Altria and its subsidiaries record provisions in the 

consolidated financial statements for pending litigation when they 
determine that an unfavorable outcome is probable and the 
amount of the loss can be reasonably estimated.  At the present 
time, while it is reasonably possible that an unfavorable outcome 
in a case may occur, except to the extent discussed in Note 19 and 
Item 3: (i) management has concluded that it is not probable that a 
loss has been incurred in any of the pending tobacco-related 
cases; (ii) management is unable to estimate the possible loss or 
range of loss that could result from an unfavorable outcome in 
any of the pending tobacco-related cases; and (iii) accordingly, 
management has not provided any amounts in the consolidated 
financial statements for unfavorable outcomes, if any.  Litigation 
defense costs are expensed as incurred and included in marketing, 
administration and research costs in the consolidated statements 
of earnings.  

  Employee Benefit Plans:  As discussed in Note 17. Benefit 
Plans to the consolidated financial statements in Item 8 (“Note 
17”), Altria provides a range of benefits to certain employees and 
retired employees, including pension, postretirement health care 
and postemployment benefits.  Altria records annual amounts 
relating to these plans based on calculations specified by U.S. 
GAAP, which include various actuarial assumptions as to 
discount rates, assumed rates of return on plan assets, mortality, 
compensation increases, turnover rates and health care cost trend 
rates.  Altria reviews its actuarial assumptions on an annual basis 
and makes modifications to the assumptions based on current 
rates and trends when it is deemed appropriate to do so.  Any 
effect of the modifications is generally amortized over future 
periods.  

Altria recognizes the funded status of its defined benefit 

pension and other postretirement plans on the consolidated 
balance sheet and records as a component of other comprehensive 
earnings (losses), net of deferred income taxes, the gains or losses 
and prior service costs or credits that have not been recognized as 
components of net periodic benefit cost. The gains or losses and 
prior service costs or credits recorded as components of other 
comprehensive earnings (losses) are subsequently amortized into 
net periodic benefit cost in future years.   
    At December 31, 2018, Altria’s discount rate assumptions for 
its pension and postretirement plans obligations increased from 
3.7% to 4.4% at December 31, 2018.  Altria presently anticipates 
a decrease of approximately $15 million in its 2019 pre-tax 
pension and postretirement expense versus 2018, excluding 
amounts in each year related to termination, settlement and 
curtailment.  This anticipated decrease is due primarily to lower 
amortization of unrecognized losses, partially offset by higher 
interest costs, each driven by the impact of higher discount rates.  
Assuming no change to the shape of the yield curve, a 50 basis 
point decrease in Altria’s discount rates would increase Altria’s 
pension and postretirement expense by approximately $46 

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million, and a 50 basis point increase in Altria’s discount rates 
would decrease Altria’s pension and postretirement expense by 
approximately $42 million.  Similarly, a 50 basis point decrease 
(increase) in the expected return on plan assets would increase 
(decrease) Altria’s pension and postretirement expense by 
approximately $38 million.  See Note 17 for a sensitivity 
discussion of the assumed health care cost trend rates.

Income Taxes:  Significant judgment is required in 
determining income tax provisions and in evaluating tax 
positions.  Deferred tax assets and liabilities are determined based 
on the difference between the financial statement and tax bases of 
assets and liabilities, using enacted tax rates in effect for the year 
in which the differences are expected to reverse.  Altria records a 
valuation allowance when it is more-likely-than-not that some 
portion or all of a deferred tax asset will not be realized.  

Altria recognizes a benefit for uncertain tax positions when a 
tax position taken or expected to be taken in a tax return is more-
likely-than-not to be sustained upon examination by taxing 
authorities.  The amount recognized is measured as the largest 
amount of benefit that is greater than 50% likely of being realized 
upon ultimate settlement.  Altria recognizes accrued interest and 
penalties associated with uncertain tax positions as part of the 
provision for income taxes in its consolidated statements of 
earnings.

Altria recognized income tax benefits and charges in the 
consolidated statements of earnings during 2018, 2017 and 2016 
as a result of various tax events, including the impact of the Tax 
Reform Act.

The main provisions of the Tax Reform Act that impact Altria 

include: (i) a reduction in the U.S. federal statutory corporate 
income tax rate from 35% to 21% effective January 1, 2018, and 
(ii) changes in the treatment of foreign-source income, commonly 
referred to as a modified territorial tax system. 

The transition to a modified territorial tax system required 
Altria to record a deemed repatriation tax and an associated tax 
basis benefit in 2017.  The tax impact related to the tax basis 
benefit and the deemed repatriation tax was based on provisional 
estimates as of January 18, 2018, substantially all of which were 
related to Altria’s share of AB InBev’s accumulated earnings and 
associated taxes.  Altria recorded adjustments to the provisional 
estimates in 2018.  The accounting for the repatriation tax is 
complete; therefore, no further adjustments to the provisional 
estimates are required.

For additional information on income taxes, see Note 15.

Consolidated Operating Results

(in millions)
Net Revenues:

Smokeable products
Smokeless products
Wine
All other
Net revenues

Excise Taxes on Products:

Smokeable products
Smokeless products
Wine

Excise taxes on products
Operating Income:
Operating companies income

(loss):
Smokeable products
Smokeless products
Wine
All other

Amortization of intangibles
General corporate expenses
Corporate asset impairment and

exit costs

Operating income

For the Years Ended December 31,

2018

2017

2016

$ 22,297
2,262
691
114
$ 25,364

$ 22,636
2,155
698
87
$ 25,576

$ 22,851
2,051
746
96
$ 25,744

$

$

$

$

$

$

5,585
131
21
5,737

8,408
1,431
50
(421)
(38)
(315)

$

$

$

5,927
132
23
6,082

8,426
1,306
146
(51)
(21)
(213)

6,247
135
25
6,407

7,766
1,172
164
(98)
(21)
(217)

—
9,115

$

—
9,593

(5)
8,761

$

$

As discussed further in Note 16. Segment Reporting to the 

consolidated financial statements in Item 8 (“Note 16”), the 
CODM reviews operating companies income to evaluate the 
performance of, and allocate resources to, the segments.  
Operating companies income for the segments is defined as 
operating income before general corporate expenses and 
amortization of intangibles.  Management believes it is 
appropriate to disclose this measure to help investors analyze the 
business performance and trends of the various business 
segments.

The following events that occurred during 2018, 2017 and 
2016 affected the comparability of statement of earnings amounts. 

  Asset Impairment, Exit, Implementation and Acquisition-
Related Costs:  Pre-tax asset impairment, exit, implementation 
and acquisition-related costs for the years ended December 31, 
2018, 2017 and 2016 were $538 million, $89 million and $206 
million, respectively.

In December 2018, Altria:

  announced its decision to refocus its innovative product 
efforts, which includes Nu Mark’s discontinuation of 
production and distribution of all e-vapor products;
  announced a cost reduction program (which includes, 
among other things, reducing third-party spending and 
workforce reductions across the businesses) that it 
expects will deliver approximately $575 million in 
annualized cost savings by the end of 2019; and

  incurred pre-tax acquisition-related costs to effect the 

investment in JUUL (For further information regarding 
Altria’s investment in JUUL, see Note 8).

In October 2016, Altria announced the consolidation of 

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certain of its operating companies’ manufacturing facilities to 
streamline operations and achieve greater efficiencies.  The 
consolidation was completed in the first quarter of 2018 and 
delivered Altria’s goal of approximately $50 million in annualized 
cost savings as of December 31, 2018.

In January 2016, Altria announced a productivity initiative 
designed to maintain its operating companies’ leadership and cost 
competitiveness.  The initiative, which reduced spending on 
certain selling, general and administrative infrastructure and 
implemented a leaner organizational structure, delivered Altria’s 
goal of approximately $300 million in annualized productivity 
savings as of December 31, 2017. 

For further discussion on asset impairment, exit and 
implementation costs, including a breakdown of these costs by 
segment, see Note 5. Asset Impairment, Exit and Implementation 
Costs to the consolidated financial statements in Item 8.

  Loss/gain on AB InBev/SABMiller Business Combination:  
For the years ended December 31, 2018 and 2017, Altria recorded 
a pre-tax loss of $33 million and a pre-tax gain of $445 million, 
respectively, related to AB InBev’s divestitures of certain 
SABMiller assets and businesses in connection with Legacy AB 
InBev obtaining necessary regulatory clearances for the AB InBev 
Transaction.  As a result of the AB InBev Transaction, for the year 
ended December 31, 2016, Altria recorded a pre-tax gain of 
approximately $13.9 billion.  For further discussion, see Note 7. 

  NPM Adjustment Items:  For a discussion of NPM 
Adjustment Items and a breakdown of these items by segment, 
see Health Care Cost Recovery Litigation - NPM Adjustment 
Disputes in Note 19 and NPM Adjustment Items in Note 16, 
respectively.

  Tobacco and Health Litigation Items:  For a discussion of 
tobacco and health litigation items and a breakdown of these costs 
by segment, see Note 19 and Note 16, respectively.

Settlement for Lump Sum Pension Payments:  In the third 

quarter of 2017, Altria made a voluntary, limited-time offer to 
former employees with vested benefits in the Altria Retirement 
Plan who had not commenced receiving benefit payments and 
who met certain other conditions.  Eligible participants were 
offered the opportunity to make a one-time election to receive 
their pension benefit as a single lump sum payment or as a 
monthly annuity.  As a result of the 2017 lump sum distributions, 
a one-time pre-tax settlement charge of $81 million was recorded 
in 2017 in net periodic benefit (income) cost, excluding service 
cost, in Altria’s consolidated statement of earnings.  For further 
discussion, see Note 16.

•  Loss on Early Extinguishment of Debt:  During 2016, 
Altria completed a debt tender offer to purchase for cash certain 
of its senior unsecured notes in aggregate principal amount of 
$0.9 billion.

As a result of the debt tender offer, a pre-tax loss on early 

extinguishment of debt was recorded as follows:

(in millions)

Premiums and fees

Write-off of unamortized debt discounts and debt

issuance costs

Total

2016

$

809

14

823

$

For further discussion, see Note 10. Long-Term Debt to the 

consolidated financial statements in Item 8 (“Note 10”).

  AB InBev/SABMiller Special Items:  Altria’s earnings from 
its equity investment in AB InBev for 2018 included net pre-tax 
income of $85 million, consisting primarily of Altria’s share of 
AB InBev’s estimated effect of the Tax Reform Act and gains 
related to AB InBev’s merger and acquisition activities, partially 
offset by Altria’s share of AB InBev’s mark-to-market losses on 
AB InBev’s derivative financial instruments used to hedge certain 
share commitments.

Altria’s earnings from its equity investment in AB InBev for 

2017 included net pre-tax charges of $160 million, consisting 
primarily of Altria’s share of AB InBev’s Brazilian tax item and 
Altria’s share of AB InBev’s mark-to-market losses on AB 
InBev’s derivative financial instruments used to hedge certain 
share commitments.  

Altria’s earnings from its equity investment in SABMiller for 
2016 included net pre-tax income of $89 million, due primarily to 
a pre-tax non-cash gain of $309 million, reflecting Altria’s share 
of SABMiller’s increase to shareholders’ equity, resulting from 
the completion of the SABMiller, The Coca-Cola Company and 
Gutsche Family Investments transaction, combining bottling 
operations in Africa, partially offset by Altria’s share of 
SABMiller’s costs related to the AB InBev Transaction and asset 
impairment charges. 

Tax Items:  Tax items for 2018 included tax expense of 
$188 million related to the Tax Reform Act as follows: (i) tax 
expense of $140 million resulting from a partial reversal of the 
tax basis benefit associated with the deemed repatriation tax 
recorded in 2017; (ii) tax expense of $34 million for a valuation 
allowance on foreign tax credit carryforwards that are not 
realizable as a result of updates to the provisional estimates 
recorded in 2017; and (iii) tax expense of $14 million for an 
adjustment to the provisional estimates for the repatriation tax 
recorded in 2017.

Tax items for 2017 included net tax benefits of $3,367 
million related to the Tax Reform Act recorded in the fourth 
quarter of 2017 as follows: (i) a tax benefit of $3,017 million to 
re-measure Altria and its consolidated subsidiaries’ net deferred 
tax liabilities based on the new U.S. federal statutory rate; and (ii) 
a net tax benefit of $763 million for a tax basis adjustment 
associated with the deemed repatriation tax, partially offset by tax 
expense of $413 million for the deemed repatriation tax.  
Additional tax items for 2017 included tax benefits for the release 
of a valuation allowance related to deferred income tax assets for 
foreign tax credit carryforwards; and tax benefits related primarily 
to the effective settlement in 2017 of the Internal Revenue Service 
(“IRS”) audit of Altria and its consolidated subsidiaries’ 
2010-2013 tax years (“IRS 2010-2013 Audit”), partially offset by 

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tax expense for tax reserves related to the calculation of certain 
foreign tax credits.  

Tax items for 2016 primarily included the reversal of tax 

accruals no longer required.  

For further discussion, see Note 15. 

2018 Compared with 2017
Net revenues, which include excise taxes billed to customers, 
decreased $212 million (0.8%), due primarily to lower net 
revenues in the smokeable products segment, partially offset by 
higher net revenues in the smokeless products segment.

Cost of sales decreased $158 million (2.1%), due primarily to 

lower shipment volume in the smokeable products segment and 
higher NPM Adjustment Items, partially offset by higher costs in 
the smokeable products segment and higher implementation costs.
Excise taxes on products decreased $345 million (5.7%), due 
primarily to lower smokeable products segment shipment volume.
Marketing, administration and research costs increased $418 

million (17.9%), due primarily to higher costs in the smokeable 
products segment and the wine segment, acquisition-related costs 
to effect the investment in JUUL and higher investment spending 
in the innovative tobacco products businesses.

Operating income decreased $478 million (5.0%), due 
primarily to lower operating results from the innovative tobacco 
products businesses (which included asset impairment, exit and 
implementation costs) and wine segment, and acquisition-related 
costs to effect the investment in JUUL, partially offset by higher 
operating results from the smokeless products segment. 

Earnings from Altria’s equity investment in AB InBev, which 
increased $358 million (67.3%), were positively impacted by AB 
InBev special items.  

Altria’s effective income tax rate increased 29.5 percentage 

points to an effective income tax provision rate of 25.4%, 
substantially all of which was due to the Tax Reform Act.  For 
further discussion, see Note 15. 

Net earnings attributable to Altria of $6,963 million 
decreased $3,259 million (31.9%), due primarily to a higher 
effective income tax rate, lower operating income and a 2017 gain 
on the AB InBev Transaction, partially offset by higher earnings 
from Altria’s equity investment in AB InBev.  Basic and diluted 
EPS attributable to Altria of $3.69 and $3.68, respectively, 
decreased by 30.5% and 30.7%, respectively, due to lower net 
earnings attributable to Altria, partially offset by fewer shares 
outstanding.

2017 Compared with 2016
Net revenues, which include excise taxes billed to customers, 
decreased $168 million (0.7%), due primarily to lower net 
revenues in the smokeable products and wine segments, partially 
offset by higher net revenues in the smokeless products segment.

Cost of sales decreased $234 million (3.0%), due primarily to 

lower smokeable products segment shipment volume, partially 
offset by higher per unit settlement charges.

Excise taxes on products decreased $325 million (5.1%), due 
primarily to lower smokeable products segment shipment volume.
Marketing, administration and research costs decreased $324 

million (12.2%), due primarily to lower costs in the smokeable 
products segment.

Operating income increased $832 million (9.5%), due 
primarily to higher operating results from the smokeable and 
smokeless products segments (which included lower asset 
impairment and exit costs). 

Interest and other debt expense, net, decreased $42 million 

(5.6%), due primarily to lower interest costs on debt in 2017 as a 
result of debt refinancing activities in 2016 and higher interest 
income due to higher interest rates in 2017.

Earnings from Altria’s equity investment in AB InBev/

SABMiller, which decreased $263 million (33.1%), were 
negatively impacted by AB InBev/SABMiller special items.  

Altria’s effective income tax rate decreased 38.9 percentage 

points to an effective income tax benefit rate of 4.1%, 
substantially all of which was due to the Tax Reform Act.  For 
further discussion, see Note 15. 

Net earnings attributable to Altria of $10,222 million 
decreased $4,017 million (28.2%), due primarily to a lower gain 
on the AB InBev Transaction in 2017 and lower earnings from 
Altria’s equity investment in AB InBev/SABMiller, partially 
offset by a lower effective income tax rate, a loss on early 
extinguishment of debt in 2016 and higher operating income.  
Basic and diluted EPS attributable to Altria of $5.31, each 
decreased by 27.1% due to lower net earnings attributable to 
Altria, partially offset by fewer shares outstanding.

Operating Results by Business Segment 
Tobacco Space 
Business Environment 
Summary

The United States tobacco industry faces a number of business 
and legal challenges that have adversely affected and may 
adversely affect the business and sales volume of our tobacco 
subsidiaries and investees and our consolidated results of 
operations, cash flows or financial position.  These challenges, 
some of which are discussed in more detail in Note 19, Item 1A 
and Item 3, include: 

pending and threatened litigation and bonding 
requirements; 

restrictions and requirements imposed by the FSPTCA, 
and restrictions and requirements (and related 
enforcement actions) that have been, and in the future 
will be, imposed by the FDA;  

actual and proposed excise tax increases, as well as 
changes in tax structures and tax stamping requirements; 

bans and restrictions on tobacco use imposed by 
governmental entities and private establishments and 
employers; 

other federal, state and local government actions, 
including: 

restrictions on the sale of tobacco products by 
certain retail establishments, the sale of certain 
tobacco products with certain characterizing flavors 
(such as menthol) and the sale of tobacco products 
in certain package sizes; 

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additional restrictions on the advertising and 
promotion of tobacco products; 
other actual and proposed tobacco product 
legislation and regulation; and 
governmental investigations; 

the diminishing prevalence of cigarette smoking and 
increased efforts by tobacco control advocates and others 
(including retail establishments) to further restrict 
tobacco use; 
changes in adult tobacco consumer purchase behavior, 
which is influenced by various factors such as economic 
conditions, excise taxes and price gap relationships, may 
result in adult tobacco consumers switching to discount 
products or other lower priced tobacco products;  

the highly competitive nature of the tobacco categories 
in which our tobacco subsidiaries operate, including 
competitive disadvantages related to cigarette price 
increases attributable to the settlement of certain 
litigation; 
illicit trade in tobacco products; and 
potential adverse changes in prices, availability and 
quality of tobacco, other raw materials and component 
parts. 

In addition to and in connection with the foregoing, evolving 

adult tobacco consumer preferences pose challenges for Altria’s 
tobacco subsidiaries. Our tobacco subsidiaries believe that a 
significant number of adult tobacco consumers switch among 
tobacco categories, use multiple forms of tobacco products and 
try innovative tobacco products, such as e-vapor products and oral 
tobacco-derived nicotine products.  The e-vapor category grew 
rapidly from 2012 through early 2015 off a small base, but then 
plateaued.  The growth trend resumed in 2017 and accelerated 
rapidly in 2018.  Growth of the e-vapor category and other 
innovative tobacco products has negatively impacted 
consumption levels and sales volume of other tobacco product 
categories. In connection with this rapid growth trend in the e-
vapor category, Altria anticipates that the U.S. cigarette industry 
volume decline rate may exceed the recent long-term decline rate, 
with expected annual decline rates of 3.5% - 5% in 2019 and 4% - 
5% in 2019 through 2023.  Altria and its tobacco subsidiaries 
believe the innovative tobacco product categories will continue to 
be dynamic as adult tobacco consumers explore a variety of 
tobacco product options and as the regulatory environment for 
these innovative tobacco products evolves.

Altria and its tobacco subsidiaries work to meet these 
evolving adult tobacco consumer preferences over time by 
developing, manufacturing, marketing and distributing products 
both within and outside the United States through innovation and 
adjacency growth strategies (including, where appropriate, 
arrangements with, or investments in, third parties).  See the 
discussions regarding new product technologies, adjacency 
growth strategy and evolving consumer preferences in Item 1A 
for certain risks associated with the foregoing discussion.

  We have provided additional detail on the following topics 
below: 

FSPTCA and FDA Regulation; 

  Excise Taxes; 

International Treaty on Tobacco Control; 
State Settlement Agreements; 

  Other Federal, State and Local Regulation and Activity;

Illicit Trade in Tobacco Products; 
Price, Availability and Quality of Tobacco, Other Raw 
Materials and Component Parts; and 

  Timing of Sales.

FSPTCA and FDA Regulation

  The Regulatory Framework:  The FSPTCA expressly 
establishes certain restrictions and prohibitions on our tobacco 
businesses and authorizes or requires further FDA action.  Under 
the FSPTCA, the FDA has broad authority to (1) regulate the 
design, manufacture, packaging, advertising, promotion, sale and 
distribution of tobacco products; (2) require disclosures of related 
information; and (3) enforce the FSPTCA and related regulations.  
The FSPTCA went into effect in 2009 for cigarettes, cigarette 
tobacco and smokeless tobacco products and in August 2016 for 
all other tobacco products, including cigars, e-vapor products, 
pipe tobacco and oral tobacco-derived nicotine products (“Other 
Tobacco Products”).  See FDA Regulatory Actions - Deeming 
Regulations below.  

Among other measures, the FSPTCA or its implementing 

regulations: 

imposes restrictions on the advertising, promotion, sale 
and distribution of tobacco products, including at retail;
bans descriptors such as “light,” “mild” or “low” or 
similar descriptors when used as descriptors of modified 
risk unless expressly authorized by the FDA;   

requires extensive product disclosures to the FDA and 
may require public disclosures;  
prohibits any express or implied claims that a tobacco 
product is or may be less harmful than other tobacco 
products without FDA authorization; 

imposes reporting obligations relating to contraband 
activity and grants the FDA authority to impose 
recordkeeping and other obligations to address illicit 
trade in tobacco products;

changes the language of the cigarette and smokeless 
tobacco product health warnings, enlarges their size and 
requires the development by the FDA of graphic 
warnings for cigarettes, establishes warning 
requirements for Other Tobacco Products and gives the 
FDA the authority to require new warnings for any type 
of tobacco products; 

authorizes the FDA to adopt product regulations and 
related actions, including imposing tobacco product 
standards that are appropriate for the protection of the 
public health (e.g., related to the use of menthol in 

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cigarettes, nicotine yields and other constituents or 
ingredients) and imposing manufacturing standards for 
tobacco products (see FDA’s Comprehensive Regulatory 
Plan for Tobacco and Nicotine Regulation, and FDA 
Regulatory Actions - Potential Product Standards 
below); 
establishes pre-market review pathways for new and 
modified tobacco products for the FDA to follow (see 
Pre-Market Review Pathways Including Substantial 
Equivalence below); and
equips the FDA with a variety of investigatory and 
enforcement tools, including the authority to inspect 
tobacco product manufacturing and other facilities.

  Pre-Market Review Pathways Including Substantial 
Equivalence:  The FSPTCA imposes restrictions on marketing 
new and modified tobacco products, requiring FDA review to 
begin marketing a new product or continue marketing a modified 
product. Specifically, cigarettes, cigarette tobacco and smokeless 
tobacco products modified or first introduced into the market after 
March 22, 2011, and Other Tobacco Products modified or first 
introduced into the market after August 8, 2016, are subjected to 
new tobacco product application and pre-market review and 
authorization requirements unless a manufacturer can demonstrate 
they are “substantially equivalent” to products commercially 
marketed as of February 15, 2007.  The FDA could deny any such 
new tobacco product application, thereby preventing the 
distribution and sale of any product affected by such denial.  
For cigarettes, cigarette tobacco and smokeless tobacco 

products modified or first introduced into the market between 
February 15, 2007 and March 22, 2011 (“provisional products”) 
for which a manufacturer submitted substantial equivalence 
reports that the FDA determines are not “substantially equivalent” 
to products commercially marketed as of February 15, 2007, the 
FDA could require the removal of such products from the 
marketplace (see FDA Regulatory Actions - Substantial 
Equivalence and Other New Product Processes/Pathways below).
Similarly, the FDA could determine that Other Tobacco 

Products modified or first introduced into the market between 
February 15, 2007 and August 8, 2016 for which a manufacturer 
submits substantial equivalence reports that the FDA determines 
are not “substantially equivalent” to products commercially 
marketed as of February 15, 2007, or rejects a new tobacco 
product application submitted by a manufacturer, both of which 
could require the removal of such products from the marketplace 
(see FDA’s Comprehensive Regulatory Plan for Tobacco and 
Nicotine Regulation, and FDA Regulatory Actions - Substantial 
Equivalence and Other New Product Processes/Pathways below).
Modifications to currently-marketed products, including 
modifications that result from, for example, a supplier being 
unable to maintain the consistency required in ingredients or a 
manufacturer being unable to obtain the ingredients with the 
required specifications, can trigger the FDA’s pre-market review 
process described above.  As noted, adverse determinations by the 
FDA during that process could restrict a manufacturer’s ability to 
continue marketing such products. 

  FDA’s Comprehensive Regulatory Plan for Tobacco and 
Nicotine Regulation:  In July 2017, the FDA announced a 
comprehensive plan for tobacco and nicotine regulation that will 
serve as the FDA’s multi-year regulatory road map (the “July 
2017 Comprehensive Plan”).  The FDA has stated its belief that 
this approach will strike an appropriate balance between 
regulation and encouraging development of innovative tobacco 
products that may be less risky than cigarettes.  Major 
components of the July 2017 Comprehensive Plan include the 
following:   

issuance of advance notices of proposed rulemaking 
(“ANPRM”) seeking comments for potential future 
regulations establishing product standards for (i) nicotine 
in combustible cigarettes, (ii) flavors in tobacco products 
and (iii) e-vapor products (see FDA Regulatory Actions - 
Potential Product Standards below);

extension of the timelines to submit applications for 
Other Tobacco Products that were on the market as of 
August 8, 2016, which the FDA extended in August 
2017 (see FDA Regulatory Actions - Substantial 
Equivalence and Other New Product Processes/
Pathways below);  

the FDA’s reconsideration of its approach to reviewing 
substantial equivalence reports for provisional products 
(see FDA Regulatory Actions - Substantial Equivalence 
and Other New Product Processes/Pathways below).  As 
previously noted, a “provisional” product refers to 
cigarettes, cigarette tobacco and smokeless tobacco 
products modified or first commercially available after 
February 15, 2007 and before March 22, 2011; and 

the FDA’s planned issuance of foundational regulations 
identifying the information the FDA expects to be 
included in substantial equivalence reports and 
applications for “new tobacco products” and “modified 
risk tobacco products.”  The FDA also plans to finalize 
guidance on how it intends to review new product 
applications for e-vapor products.

In September 2018, the FDA announced that, while it 
continues to be committed to the approach outlined in the July 
2017 Comprehensive Plan, it is taking a number of steps to 
address underage use of e-vapor products, including (i) re-
examining the FDA’s compliance policy that extended the dates 
for manufacturers of certain e-vapor products to submit 
applications for pre-market authorization and (ii) issuing letters to 
the manufacturers of certain e-vapor products requiring them to 
submit to the FDA plans for addressing youth access and use of e-
vapor products.  See FDA Regulatory Actions - Underage Access 
and Use of E-vapor Products below for steps Altria has taken in 
response to this request from the FDA. 

In November 2018, the FDA announced additional steps it is 

considering taking with respect to flavored tobacco products 
because of concerns that these products are appealing to youth, 
including:

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revisiting its compliance policy regarding sales of 
flavored e-vapor products other than tobacco, mint and 
menthol by restricting sales to age-restricted, in-person 
locations and, if sold online, under heightened practices 
for age verification; 

proposing rulemaking that would seek to ban menthol in 
combustible tobacco products, including cigarettes and 
cigars;

revisiting the extended timeline to submit applications 
for flavored cigars that were on the market as of August 
8, 2016; and

proposing a product standard to ban flavors in all cigars 
including products on the market as of August 8, 2016.

The FDA is monitoring youth tobacco usage rates, 

particularly usage rates of e-vapor products, and has indicated that 
it may exercise its regulatory authority by implementing measures 
designed to decrease youth tobacco use, potentially including the 
removal of e-vapor products from the market.

Implementation Timing, Rulemaking and Guidance:  The 

implementation of the FSPTCA began in 2009 for cigarettes, 
cigarette tobacco and smokeless tobacco products and in August 
2016 for Other Tobacco Products and will continue over time.  
The provisions of the FSPTCA that require the FDA to take action 
through rulemaking generally involve consideration of public 
comment and, for some issues, scientific review.  As required by 
the FSPTCA, the FDA has established a tobacco product 
scientific advisory committee (the “TPSAC”), which consists of 
voting and non-voting members, to provide advice, reports, 
information and recommendations to the FDA on scientific and 
health issues relating to tobacco products.  TPSAC votes are 
considered by the FDA, but are not binding.  From time to time, 
the FDA issues guidance that also generally involves public 
comment, which may be issued in draft or final form. 

Altria’s tobacco subsidiaries participate actively in processes 
established by the FDA to develop and implement the FSPTCA’s 
regulatory framework, including submission of comments to 
various FDA proposals and participation in public hearings and 
engagement sessions.  

The implementation of the FSPTCA and related regulations 
and guidance also may have an impact on enforcement efforts by 
states, territories and localities of the United States of their laws 
and regulations as well as of the State Settlement Agreements 
discussed below (see State Settlement Agreements below).  Such 
enforcement efforts may adversely affect our tobacco 
subsidiaries’ ability to market and sell regulated tobacco products 
in those states, territories and localities. 

Impact on Our Business; Compliance Costs and User 
Fees:  Regulations imposed and other regulatory actions taken by 
the FDA under the FSPTCA could have a material adverse effect 
on the business, consolidated results of operations, cash flows or 
financial position of Altria and its tobacco subsidiaries in a 
number of different ways. For example, actions by the FDA 
could: 

impact the consumer acceptability of tobacco products; 

delay, discontinue or prevent the sale or distribution of 
existing, new or modified tobacco products; 
limit adult tobacco consumer choices; 
impose restrictions on communications with adult 
tobacco consumers; 
create a competitive advantage or disadvantage for 
certain tobacco companies; 
impose additional manufacturing, labeling or packaging 
requirements;
impose additional restrictions at retail;
result in increased illicit trade in tobacco products; or

otherwise significantly increase the cost of doing 
business. 

The failure to comply with FDA regulatory requirements, 
even inadvertently, and FDA enforcement actions could also have 
a material adverse effect on the business, consolidated results of 
operations, cash flows or financial position of Altria and its 
tobacco subsidiaries.

The FSPTCA imposes user fees on cigarette, cigarette 

tobacco, smokeless tobacco, cigar and pipe tobacco 
manufacturers and importers to pay for the cost of regulation and 
other matters.  The FSPTCA does not impose user fees on e-vapor 
product manufacturers.  The cost of the FDA user fee is 
allocated first among tobacco product categories subject to FDA 
regulation and then among manufacturers and importers within 
each respective category based on their relative market shares, all 
as prescribed by the statute and FDA regulations.  Payments for 
user fees are adjusted for several factors, including inflation, 
market share and industry volume.  For a discussion of the impact 
of the FDA user fee payments on Altria, see Financial Review - 
Off-Balance Sheet Arrangements and Aggregate Contractual 
Obligations - Payments Under State Settlement Agreements and 
FDA Regulation below.  In addition, compliance with the 
FSPTCA’s regulatory requirements has resulted and will continue 
to result in additional costs for our tobacco businesses.  The 
amount of additional compliance and related costs has not been 
material in any given quarter or year to date period but could 
become material, either individually or in the aggregate, to one or 
more of our tobacco subsidiaries.

Investigation and Enforcement:  The FDA has a number of 

investigatory and enforcement tools available to it, including 
document requests and other required information submissions, 
facility inspections, examinations and investigations, injunction 
proceedings, monetary penalties, product withdrawal and recall 
orders, and product seizures.  The use of any of these 
investigatory or enforcement tools by the FDA could result in 
significant costs to the tobacco businesses of Altria or otherwise 
have a material adverse effect on the business, consolidated 
results of operations, cash flows or financial position of Altria and 
its tobacco subsidiaries.

  Final Tobacco Marketing Rule:  As required by the 
FSPTCA, the FDA re-promulgated in March 2010 a wide range 
of advertising and promotion restrictions in substantially the same 
form as regulations that were previously adopted in 1996 (but 

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never imposed on tobacco manufacturers due to a United States 
Supreme Court ruling) (the “Final Tobacco Marketing Rule”).  
The May 2016 amendments to the Final Tobacco Marketing Rule 
(instituted as part of the FDA’s deeming regulations) apply certain 
provisions to certain “covered tobacco products,” which include 
cigars, e-vapor products containing nicotine or other tobacco 
derivatives, pipe tobacco and oral tobacco-derived nicotine 
products, but do not include any component or part that is not 
made or derived from tobacco.  The Final Tobacco Marketing 
Rule as so amended:

bans the use of color and graphics in cigarette and 
smokeless tobacco product labeling and advertising;

prohibits the sale of cigarettes, smokeless tobacco and 
covered tobacco products to persons under the age of 18; 

restricts the use of non-tobacco trade and brand names 
on cigarettes and smokeless tobacco products; 
requires the sale of cigarettes and smokeless tobacco in 
direct, face-to-face transactions; 
prohibits sampling of cigarettes and covered tobacco 
products and prohibits sampling of smokeless tobacco 
products except in qualified adult-only facilities; 

prohibits the sale or distribution of items such as hats 
and tee shirts with cigarette or smokeless tobacco brands 
or logos; and 
prohibits cigarettes and smokeless tobacco brand name 
sponsorship of any athletic, musical, artistic or other 
social or cultural event, or any entry or team in any 
event. 

Subject to certain limitations arising from legal challenges, 
the Final Tobacco Marketing Rule took effect in June 2010 for 
cigarettes and smokeless tobacco products and in August 2016 for 
covered tobacco products.  At the time of the re-promulgation of 
the Final Tobacco Marketing Rule, the FDA also issued an 
ANPRM regarding the so-called “1000 foot rule,” which would 
establish restrictions on the placement of outdoor tobacco 
advertising in relation to schools and playgrounds.  PM USA and 
USSTC submitted comments on this ANPRM.

  FDA Regulatory Actions 

  Graphic Warnings:  In June 2011, as required by the 

FSPTCA, the FDA issued its final rule to modify the required 
warnings that appear on cigarette packages and in cigarette 
advertisements.  The FSPTCA requires the warnings to 
consist of nine new textual warning statements accompanied 
by color graphics depicting the negative health consequences 
of smoking.  The graphic health warnings will (i) be located 
beneath the cellophane, and comprise the top 50% of the 
front and rear panels of cigarette packages and (ii) occupy 
20% of a cigarette advertisement and be located at the top of 
the advertisement.  After a legal challenge to the rule, the 
FDA announced its plans to propose a new graphic warnings 
rule in the future.   

Substantial Equivalence and Other New Product Processes/
Pathways:  In general, in order to continue marketing 
provisional products, manufacturers of such products were 

required to send to the FDA a report demonstrating 
substantial equivalence by March 22, 2011 for the FDA to 
determine if such tobacco products are “substantially 
equivalent” to products commercially available as of 
February 15, 2007.  Most cigarette and smokeless tobacco 
products currently marketed by PM USA and USSTC are 
provisional products, as are some of the products currently 
marketed by Nat Sherman. Our subsidiaries submitted timely 
substantial equivalence reports for these provisional products 
and can continue marketing these products unless the FDA 
makes a determination that a specific provisional product is 
not substantially equivalent.  If the FDA ultimately makes 
such a determination, it could require the removal of such 
products from the marketplace.  In April 2018, the FDA 
announced that it will not review a certain subset of 
provisional product substantial equivalence reports and that 
those products can generally continue to be legally marketed 
without further FDA review.  PM USA and USSTC have 
provisional products included in this subset of products, but 
also have provisional products that will continue to be subject 
to the substantial equivalence review process as discussed 
below.  In addition, PM USA and USSTC submitted 
substantial equivalence reports on products proposed to be 
marketed after March 22, 2011 (“non-provisional” products).  
While our cigarette and smokeless tobacco subsidiaries 
believe all of their current products meet the statutory 
requirements of the FSPTCA, they cannot predict whether, 
when or how the FDA ultimately will apply its guidance to 
their various respective substantial equivalence reports or 
seek to enforce the law and regulations consistent with its 
guidance.  

PM USA and USSTC have received decisions on certain 

provisional and non-provisional products.  The provisional 
products that were found to be not substantially equivalent 
(all smokeless tobacco products) had been discontinued for 
business reasons prior to the FDA’s determination; therefore, 
the determinations did not impact business results.  In 
February 2018, USSTC filed a lawsuit challenging the FDA’s 
determination that certain of its non-provisional products are 
not substantially equivalent.  In June 2018, the FDA reversed 
its determination and found that such products were 
substantially equivalent.  As a result, USSTC dismissed its 
lawsuit.  

There remain a significant number of substantial 
equivalence reports for products for which the FDA has not 
announced decisions and that do not fall within the scope of 
the FDA’s April 2018 announcement discussed above.  At the 
request of the FDA, our cigarette and smokeless tobacco 
subsidiaries have provided additional information with 
respect to certain of these substantial equivalence reports.  
We cannot predict whether this additional information will be 
satisfactory to the FDA to result in substantial equivalence 
determinations for the products covered by those reports.  It 
is also not possible to predict how long reviews by the FDA 
of substantial equivalence reports or new tobacco product 
applications for any tobacco product will take.  A “not 
substantially equivalent” determination or denial of a new 

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tobacco product application on one or more products could 
have a material adverse impact on the business, consolidated 
results of operations, cash flows or financial position of 
Altria and its tobacco subsidiaries.

In order to continue marketing Other Tobacco Products 

modified or introduced into the market for the first time 
between February 15, 2007 and August 8, 2016, 
manufacturers originally were required to send to the FDA a 
report demonstrating substantial equivalence by May 8, 2018 
or a new tobacco product application by November 8, 2018.  
In August 2017, the FDA extended the filing deadlines for 
combustible Other Tobacco Products, such as cigars and pipe 
tobacco, to August 8, 2021, and for non-combustible Other 
Tobacco Products, such as e-vapor and oral nicotine 
products, to August 8, 2022.  The FDA also announced that it 
will permit manufacturers to continue to market such Other 
Tobacco Products until the FDA renders a decision on the 
applicable substantial equivalence report or new tobacco 
product application.  However, as discussed below under 
Underage Access and Use of E-vapor Products, in September 
2018, the FDA announced that it is re-examining these 
timelines for certain e-vapor products.  Also, as noted above 
under FDA’s Comprehensive Regulatory Plan for Tobacco 
and Nicotine Regulation, the FDA announced in November 
2018 that it proposes to revisit the extended compliance date 
by which manufacturers of flavored cigars first introduced 
into the market between February 15, 2007 and August 8, 
2016 would have to submit substantial equivalence reports or 
new tobacco product applications for such products.

Because of the limited number of e-vapor products on 
the market as of February 15, 2007, e-vapor manufacturers 
may not be able to file substantial equivalence reports with 
the FDA on their e-vapor products in the market as of August 
8, 2016.  In such case, the e-vapor manufacturer would have 
to file new tobacco product applications which, among other 
things, demonstrate that the marketing of the e-vapor 
products would be appropriate for the protection of the public 
health.  It is uncertain how the FDA will interpret the 
requirements for obtaining a “new tobacco product marketing 
order,” although as noted above the FDA has indicated its 
intention to issue appropriate regulations to clarify the 
requirements. 

Manufacturers intending to first introduce new and 
modified cigarette, cigarette tobacco and smokeless tobacco 
products into the market after March 22, 2011 or intending to 
first introduce new and modified Other Tobacco Products 
into the market after August 8, 2016, must, before 
introducing the products into the market, submit substantial 
equivalence reports to the FDA and obtain “substantial 
equivalence orders” from the FDA or submit new tobacco 
product applications to the FDA and obtain “new tobacco 
product marketing orders” from the FDA.

The FDA issued guidance on the substantial equivalence 

process in 2015 entitled “Guidance for Industry: 
Demonstrating the Substantial Equivalence of a New 
Tobacco Product:  Responses to Frequently Asked 
Questions” (“Substantial Equivalence Guidance”).  The 

guidance provides that (i) certain label changes and (ii) 
changes to the quantity of tobacco product(s) in a package 
would each require submission of newly required substantial 
equivalence reports and authorization from the FDA prior to 
marketing tobacco products with such changes, even when 
the tobacco product itself is not changed.  In a 2016 industry 
legal challenge, the court concluded that a modification to an 
existing product’s label does not result in a “new tobacco 
product” subject to the substantial equivalence review 
process and upheld the Substantial Equivalence Guidance in 
all other respects.  Our cigarette and smokeless tobacco 
subsidiaries market various products that fall within the 
scope of the Substantial Equivalence Guidance. 

  Deeming Regulations:  As discussed above under FSPTCA 
and FDA Regulation - The Regulatory Framework, in May 
2016, the FDA issued final regulations for all Other Tobacco 
Products, imposing the FSPTCA regulatory framework on 
the tobacco products manufactured, marketed and sold by 
Middleton and Nat Sherman.  At the same time the FDA 
issued its final deeming regulations, it also amended the Final 
Tobacco Marketing Rule as described above in FSPTCA and 
FDA Regulation - Final Tobacco Marketing Rule.  Under the 
new regulations, for Other Tobacco Products modified or 
introduced into the market for the first time between 
February 15, 2007 and August 8, 2016, manufacturers must 
demonstrate substantial equivalence to a product on the 
market as of February 15, 2007 or obtain a “new tobacco 
marketing order” by certain specified dates to continue 
marketing those products.  For further details, see FSPTCA 
and FDA Regulation - FDA Regulatory Actions - Substantial 
Equivalence and Other New Product Processes/Pathways 
above.   

Among the FSPTCA requirements that apply to Other 
Tobacco Products is a ban on descriptors, including “mild,” 
when used as descriptors of modified risk unless expressly 
authorized by the FDA.  In connection with a 2016 lawsuit 
initiated by Middleton, the Department of Justice, on behalf 
of the FDA, informed Middleton that at present the FDA does 
not intend to bring an enforcement action against Middleton 
for the use of the term “mild” in the trademark “Black & 
Mild.”  Consequently, Middleton dismissed its lawsuit 
without prejudice.  If the FDA were to change its mind at 
some later date, Middleton would have the opportunity to 
make a submission to the FDA and ultimately, if necessary, to 
bring another lawsuit.

  Underage Access and Use of E-vapor Products:  The FDA 
announced in September 2018 that it is using its regulatory 
authority to address underage access and use of e-vapor 
products.  As part of this effort, the FDA issued letters to 
manufacturers of certain e-vapor products, including Nu 
Mark and JUUL, requiring them to (1) discuss with the FDA 
the steps each manufacturer intends to take to address youth 
access and use of its e-vapor products and (2) within 60 days 
provide a detailed written plan to address underage access 
and use.  

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for a written plan setting forth the actions it was taking to 
address underage access and met with the FDA.  In 
December 2018, Altria refocused its innovative product 
efforts, which included the discontinuation of all Nu Mark e-
vapor products.  Altria’s decision was based on current and 
expected financial performance of its innovative products, as 
well as regulatory restrictions limiting the ability to quickly 
improve such products.  Later in December, Altria purchased, 
through a wholly owned subsidiary, a 35% economic interest 
in JUUL.  Following the announcement of this investment, 
Altria requested a meeting with the FDA to discuss the 
transaction and its ongoing support for underage tobacco 
prevention.  In February 2018, the FDA sent Altria a letter 
expressing concern about this investment given the rise in 
underage use of e-vapor products and issued a statement 
indicating that, if the increased trend in underage use of e-
vapor products does not reverse, the FDA may unilaterally 
take action to address the trend.  Altria responded by 
reaffirming its ongoing and long-standing investment in 
underage tobacco prevention efforts.  For example, Altria is 
advocating raising the minimum legal age to purchase all 
tobacco products to 21 at the federal and state levels to 
further address underage tobacco use.  Altria will meet with 
the FDA to continue discussing underage e-vapor use.  

If the FDA determines that it should use its regulatory 

authority, such as through enforcement of the pre-market 
authorization requirements for e-vapor products, 
manufacturers of such products could be required to remove 
the products from the market until they receive pre-market 
authorization. 

  Potential Product Standards

  Nicotine and Flavors:  Pursuant to the July 2017 

Comprehensive Plan, in March 2018 the FDA issued an 
ANPRM on the following matters:  

  Nicotine in cigarettes and potentially other combustible 
tobacco products: The potential public health benefits 
and any possible adverse effects of lowering nicotine in 
combustible cigarettes to non-addictive or minimally 
addictive levels through achievable product standards.  
Specifically, the FDA is seeking comments on the 
consequences of such product standard, including (i) 
smokers compensating by smoking more cigarettes to 
obtain the same level of nicotine as with their current 
product and (ii) the illicit trade of cigarettes containing 
nicotine at levels higher than a non-addictive threshold 
that may be established by the FDA.  The FDA is also 
seeking comments on whether a nicotine product 
standard should apply to other combustible tobacco 
products, including cigars.

PM USA, Middleton and Nat Sherman submitted 
public comments in response to the ANPRM regarding 
nicotine in cigarettes and potentially other combustible 
tobacco products in July 2018.  This ANPRM process 
may ultimately lead to the FDA’s development of 
product standards for nicotine in combustible tobacco 

products such as cigarettes and cigars.  If such 
regulations were to become final and upheld in the 
courts, it could have a material adverse effect on the 
business, consolidated results of operations, cash flows 
or financial position of Altria, PM USA, Middleton and 
Nat Sherman.

  Flavors in all tobacco products: The role that flavors 
(including menthol) in tobacco products play in 
attracting youth and may play in helping some smokers 
switch to potentially less harmful forms of nicotine 
delivery.  The FDA previously released its preliminary 
scientific evaluation on menthol, which states “that 
menthol cigarettes pose a public health risk above that 
seen with non-menthol cigarettes.”  FDA’s evaluation 
followed an earlier report to the FDA from TPSAC on 
the impact of the use of menthol in cigarettes on the 
public health and included a recommendation that the 
“[r]emoval of menthol cigarettes from the marketplace 
would benefit public health in the United States” and an 
observation that any ban on menthol cigarettes could 
lead to an increase in contraband cigarettes and other 
potential unintended consequences. As discussed above 
under FDA’s Comprehensive Regulatory Plan for 
Tobacco and Nicotine Regulation, in November 2018, 
the FDA indicated that it is considering proposing 
rulemaking that would seek to ban menthol in 
combustible tobacco products, including cigarettes and 
cigars, and that it intends to propose a product standard 
that would ban flavors in all cigars including products on 
the market as of August 8, 2016. No future action can be 
taken by the FDA to regulate the manufacture, marketing 
or sale of menthol cigarettes (including a possible ban) 
until the completion of a full rulemaking process. 
Altria’s tobacco subsidiaries submitted public 
comments in response to the ANPRM regarding flavors 
in tobacco products in July 2018.  This ANPRM process 
may ultimately lead to the FDA’s development of 
product standards for characterizing flavors in all 
tobacco products, including menthol in cigarettes. If 
such regulations were to become final and upheld in the 
courts, it could have a material adverse effect on the 
business, consolidated results of operations, cash flows 
or financial position of Altria and its tobacco 
subsidiaries.  

The July 2017 Comprehensive Plan also includes the 
FDA’s intent to develop e-vapor product standards to protect 
against known public health risks such as battery issues and 
concerns about children’s exposure to liquid nicotine.

  NNN in Smokeless Tobacco:  In January 2017, the FDA 
proposed a product standard for N-nitrosonornicotine 
(“NNN”) levels in finished smokeless tobacco products.  
USSTC submitted comments to the FDA in July 2017.  
If the proposed rule as presently proposed were to 
become final and upheld in the courts, it could have a 
material adverse effect on the business, consolidated 

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Altria and USSTC.

  Good Manufacturing Practices:  The FSPTCA requires 
that the FDA promulgate good manufacturing practice 
regulations (referred to by the FDA as “Requirements for 
Tobacco Product Manufacturing Practice”) for tobacco 
product manufacturers, but does not specify a timeframe 
for such regulations. 

Excise Taxes

Tobacco products are subject to substantial excise taxes in the 
United States.  Significant increases in tobacco-related taxes or 
fees have been proposed or enacted (including with respect to e-
vapor products) and are likely to continue to be proposed or 
enacted at the federal, state and local levels within the United 
States.   

Federal, state and local excise taxes have increased 
substantially over the past decade, far outpacing the rate of 
inflation.  By way of example, in 2009, the federal excise tax 
(“FET”) on cigarettes increased from $0.39 per pack to 
approximately $1.01 per pack; in 2010, the New York state excise 
tax increased by $1.60 to $4.35 per pack; in October 2014, 
Philadelphia, Pennsylvania enacted a $2.00 per pack local 
cigarette excise tax; and in November 2016, California passed a 
ballot measure to increase its cigarette excise tax by $2.00 per 
pack and its smokeless tobacco ad valorem excise tax from 
27.30% to 65.08%, which went into effect on April 1, 2017 and 
July 1, 2017, respectively.  Between the end of 1998 and February 
22, 2019, the weighted-average state and certain local cigarette 
excise taxes increased from $0.36 to $1.79 per pack.  In 2018, 
Kentucky, Oklahoma and Washington D.C. enacted cigarette 
excise tax increases.  As of February 22, 2019, no state has 
increased its cigarette excise tax in 2019, but various increases are 
under consideration or have been proposed. 

Tax increases are expected to continue to have an adverse 

impact on sales of the tobacco products of our tobacco 
subsidiaries through lower consumption levels and the potential 
shift in adult consumer purchases from the premium to the non-
premium or discount segments or to other low-priced or low-
taxed tobacco products or to counterfeit and contraband products.  
Such shifts may have an adverse impact on the sales volume and 
reported share performance of tobacco products of Altria’s 
tobacco subsidiaries. 

A majority of states currently tax smokeless tobacco products 

using an ad valorem method, which is calculated as a percentage 
of the price of the product, typically the wholesale price. This ad 
valorem method results in more tax being paid on premium 
products than is paid on lower-priced products of equal weight.  
Altria’s subsidiaries support legislation to convert ad valorem 
taxes on smokeless tobacco to a weight-based methodology 
because, unlike the ad valorem tax, a weight-based tax subjects 
cans of equal weight to the same tax.  As of February 22, 2019, 
the federal government, 23 states, Puerto Rico, Philadelphia, 
Pennsylvania and Cook County, Illinois have adopted a weight-
based tax methodology for smokeless tobacco.  

International Treaty on Tobacco Control 

The World Health Organization’s Framework Convention on 
Tobacco Control (the “FCTC”) entered into force in 
February 2005.  As of February 22, 2019, 180 countries, as well 
as the European Community, have become parties to the FCTC.  
While the United States is a signatory of the FCTC, it is not 
currently a party to the agreement, as the agreement has not been 
submitted to, or ratified by, the United States Senate.  The FCTC 
is the first international public health treaty and its objective is to 
establish a global agenda for tobacco regulation with the purpose 
of reducing initiation of tobacco use and encouraging cessation.  
The treaty recommends (and in certain instances, requires) 
signatory nations to enact legislation that would, among other 
things:  establish specific actions to prevent youth tobacco 
product use; restrict or eliminate all tobacco product advertising, 
marketing, promotion and sponsorship; initiate public education 
campaigns to inform the public about the health consequences of 
tobacco consumption and exposure to tobacco smoke and the 
benefits of quitting; implement regulations imposing product 
testing, disclosure and performance standards; impose health 
warning requirements on packaging; adopt measures intended to 
combat tobacco product smuggling and counterfeit tobacco 
products, including tracking and tracing of tobacco products 
through the distribution chain; and restrict smoking in public 
places.

There are a number of proposals currently under 

consideration by the governing body of the FCTC, some of which 
call for substantial restrictions on the manufacture, marketing, 
distribution and sale of tobacco products.  In addition, the 
Protocol to Eliminate Illicit Trade in Tobacco Products (the 
“Protocol”) was approved by the Conference of Parties to the 
FCTC in November 2012.  It includes provisions related to the 
tracking and tracing of tobacco products through the distribution 
chain and numerous other provisions regarding the regulation of 
the manufacture, distribution and sale of tobacco products.  The 
Protocol has not yet entered into force, but in any event will not 
apply to the United States until the Senate ratifies the FCTC and 
until the President signs, and the Senate ratifies, the Protocol.  It 
is not possible to predict the outcome of these proposals or the 
impact of any FCTC actions on legislation or regulation in the 
United States, either indirectly or as a result of the United States 
becoming a party to the FCTC, or whether or how these actions 
might indirectly influence FDA regulation and enforcement. 

State Settlement Agreements

As discussed in Note 19, during 1997 and 1998, PM USA and 
other major domestic tobacco product manufacturers entered into 
the State Settlement Agreements.  These settlements require 
participating manufacturers to make substantial annual payments, 
which are adjusted for several factors, including inflation, 
operating income, market share and industry volume.  For a 
discussion of the impact of the State Settlement Agreements on 
Altria, see Financial Review - Off-Balance Sheet Arrangement 
and Contractual Obligations - Payments Under State Settlement 
Agreements and FDA Regulation below and Note 19.  The State 
Settlement Agreements also place numerous requirements and 
restrictions on participating manufacturers’ business operations, 

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marketing of cigarettes and smokeless tobacco products.  Among 
these are prohibitions of outdoor and transit brand advertising, 
payments for product placement and free sampling (except in 
adult-only facilities).  Restrictions are also placed on the use of 
brand name sponsorships and brand name non-tobacco products.  
The State Settlement Agreements also place prohibitions on 
targeting youth and the use of cartoon characters.  In addition, the 
State Settlement Agreements require companies to affirm 
corporate principles directed at reducing underage use of 
cigarettes; impose requirements regarding lobbying activities; 
mandate public disclosure of certain industry documents; limit the 
industry’s ability to challenge certain tobacco control and 
underage use laws; and provide for the dissolution of certain 
tobacco-related organizations and place restrictions on the 
establishment of any replacement organizations.

In November 1998, USSTC entered into the Smokeless 
Tobacco Master Settlement Agreement (the “STMSA”) with the 
attorneys general of various states and United States territories to 
resolve the remaining health care cost reimbursement cases 
initiated against USSTC.  The STMSA required USSTC to adopt 
various marketing and advertising restrictions.  USSTC is the 
only smokeless tobacco manufacturer to sign the STMSA. 

Other Federal, State and Local Regulation and Activity

  Federal, State and Local Regulation:  A number of states 
and localities have enacted or proposed legislation that imposes 
restrictions on tobacco products (including innovative tobacco 
products, such as e-vapor products), such as legislation that (1) 
prohibits the sale of certain tobacco products with certain 
characterizing flavors, including menthol cigarettes, (2) requires 
the disclosure of health information separate from or in addition 
to federally-mandated health warnings and (3) restricts 
commercial speech or imposes additional restrictions on the 
marketing or sale of tobacco products (including proposals to ban 
all tobacco product sales).  The legislation varies in terms of the 
type of tobacco products, the conditions under which such 
products are or would be restricted or prohibited, and exceptions 
to the restrictions or prohibitions. For example, a number of 
proposals involving characterizing flavors would prohibit 
smokeless tobacco products with characterizing flavors without 
providing an exception for mint- or wintergreen-flavored 
products.

Whether other states or localities will enact legislation in 
these areas, and the precise nature of such legislation if enacted, 
cannot be predicted.  Altria’s tobacco subsidiaries have 
challenged and will continue to challenge certain state and local 
legislation, including through litigation.

State and Local Legislation to Increase the Legal Age to 

Purchase Tobacco Products:  An increasing number of states 
and localities have proposed legislation to increase the minimum 
age to purchase tobacco products above the current federal 
minimum age of 18.  The following states have enacted such 
legislation: Virginia (21), California (21), Hawaii (21), Alabama 
(19), Alaska (19), New Jersey (21), Utah (19), Oregon (21), 
Maine (21) and Massachusetts (21).  Many localities (including 
New York City (21) and Chicago (21)) have taken similar actions.  

Virginia enacted legislation to increase the minimum age to 
purchase all tobacco products, including e-vapor products, to 21 
in February 2019 and legislation is under consideration in various 
other states.  Although an increase in the minimum age to 
purchase tobacco products may have a negative impact on sales 
volume of our tobacco businesses, as discussed above under 
Underage Access and Use of E-vapor Products, Altria supports 
raising the minimum legal age to purchase all tobacco products to 
21 at the federal and state levels, reflecting its longstanding 
commitment to combat underage tobacco use.

  Health Effects of Tobacco Product Consumption and 
Exposure to Environmental Tobacco Smoke (“ETS”):  Reports 
with respect to the health effects of smoking have been publicized 
for many years, including various reports by the U.S. Surgeon 
General.  Altria and its tobacco subsidiaries believe that the public 
should be guided by the messages of the U.S. Surgeon General 
and public health authorities worldwide in making decisions 
concerning the use of tobacco products.

Most jurisdictions within the United States have restricted 
smoking in public places.  Some public health groups have called 
for, and various jurisdictions have adopted or proposed, bans on 
smoking in outdoor places, in private apartments and in cars 
transporting minors.  It is not possible to predict the results of 
ongoing scientific research or the types of future scientific 
research into the health risks of tobacco exposure and the impact 
of such research on regulation. 

  Other Legislation or Governmental Initiatives:  In 
addition to the actions discussed above, other regulatory 
initiatives affecting the tobacco industry have been adopted or are 
being considered at the federal level and in a number of state and 
local jurisdictions.  For example, in recent years, legislation has 
been introduced or enacted at the state or local level to subject 
tobacco products to various reporting requirements and 
performance standards (such as reduced cigarette ignition 
propensity standards); establish educational campaigns relating to 
tobacco consumption or tobacco control programs, or provide 
additional funding for governmental tobacco control activities; 
restrict the sale of tobacco products in certain retail 
establishments and the sale of tobacco products in certain package 
sizes; require tax stamping of MST products; require the use of 
state tax stamps using data encryption technology; and further 
restrict the sale, marketing and advertising of cigarettes and Other 
Tobacco Products.  Such legislation may be subject to 
constitutional or other challenges on various grounds, which may 
or may not be successful.

It is not possible to predict what, if any, additional legislation, 

regulation or other governmental action will be enacted or 
implemented (and, if challenged, upheld) relating to the 
manufacturing, design, packaging, marketing, advertising, sale or 
use of tobacco products, or the tobacco industry generally.  It is 
possible, however, that legislation, regulation or other 
governmental action could be enacted or implemented that could 
have a material adverse impact on the business and volume of our 
tobacco subsidiaries and the consolidated results of operations, 
cash flows or financial position of Altria and its tobacco 
subsidiaries.

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With respect to tobacco, as with other agriculture 
commodities, the price of tobacco leaf can be influenced 
by economic conditions and imbalances in supply and demand, 
and crop quality and availability can be influenced by variations 
in weather patterns, including those caused by climate change.  
Tobacco production in certain countries is subject to a variety of 
controls, including government mandated prices and production 
control programs.  Changes in the patterns of demand for 
agricultural products and the cost of tobacco production could 
impact tobacco leaf prices and tobacco supply.  Certain types of 
tobacco are only available in limited geographies, including 
geographies experiencing political instability, and loss of their 
availability could impair our subsidiaries’ ability to continue 
marketing existing products or impact adult tobacco consumer 
product acceptability.  

Timing of Sales

In the ordinary course of business, our tobacco subsidiaries are 
subject to many influences that can impact the timing of sales to 
customers, including the timing of holidays and other annual or 
special events, the timing of promotions, customer incentive 
programs and customer inventory programs, as well as the actual 
or speculated timing of pricing actions and tax-driven price 
increases.

Operating Results

The following table summarizes operating results for the 
smokeable and smokeless products segments:

For the Years Ended December 31,

Net Revenues

Operating Companies
Income

(in millions)

2018

2017

2016

2018

2017

2016

Smokeable
products

Smokeless
products

Total

smokeable
and
smokeless
products

$ 22,297

$ 22,636

$ 22,851

$ 8,408

$ 8,426

$ 7,766

2,262

2,155

2,051

1,431

1,306

1,172

$ 24,559

$ 24,791

$ 24,902

$ 9,839

$ 9,732

$ 8,938

  Governmental Investigations:  From time to time, Altria 
and its subsidiaries are subject to governmental investigations on 
a range of matters.  Altria and its subsidiaries cannot predict 
whether new investigations may be commenced. 

Illicit Trade in Tobacco Products

Illicit trade in tobacco products can have an adverse impact on the 
businesses of Altria and its tobacco subsidiaries.  Illicit trade can 
take many forms, including the sale of counterfeit tobacco 
products; the sale of tobacco products in the United States that are 
intended for sale outside the country; the sale of untaxed tobacco 
products over the Internet and by other means designed to avoid 
the collection of applicable taxes; and diversion into one taxing 
jurisdiction of tobacco products intended for sale in another.  
Counterfeit tobacco products, for example, are manufactured by 
unknown third parties in unregulated environments.  Counterfeit 
versions of our tobacco subsidiaries’ products can negatively 
affect adult tobacco consumer experiences with and opinions of 
those brands.  Illicit trade in tobacco products also harms law-
abiding wholesalers and retailers by depriving them of lawful 
sales and undermines the significant investment Altria’s tobacco 
subsidiaries have made in legitimate distribution channels.  
Moreover, illicit trade in tobacco products results in federal, state 
and local governments losing tax revenues.  Losses in tax 
revenues can cause such governments to take various actions, 
including increasing excise taxes; imposing legislative or 
regulatory requirements that may adversely impact Altria’s 
consolidated results of operations and cash flows and the 
businesses of its tobacco subsidiaries; or asserting claims against 
manufacturers of tobacco products or members of the trade 
channels through which such tobacco products are distributed and 
sold. 

Altria and its tobacco subsidiaries devote resources to help 
prevent illicit trade in tobacco products and to protect legitimate 
trade channels.  For example, Altria’s tobacco subsidiaries engage 
in a number of initiatives to help prevent illicit trade in tobacco 
products, including communication with wholesale and retail 
trade members regarding illicit trade in tobacco products and how 
they can help prevent such activities; enforcement of wholesale 
and retail trade programs and policies that address illicit trade in 
tobacco products and, when necessary, litigation to protect their 
trademarks.

Price, Availability and Quality of Tobacco, Other Raw 
Materials and Component Parts 

Shifts in crops (such as those driven by economic conditions and 
adverse weather patterns), government mandated prices, 
economic trade sanctions, import duties and tariffs, geopolitical 
instability and production control programs may increase or 
decrease the cost or reduce the supply or quality of tobacco, other 
raw materials or component parts used to manufacture our 
companies’ products.  Any significant change in the price, quality 
or availability of tobacco, other raw materials or component parts 
used to manufacture our products, could restrict our subsidiaries’ 
ability to continue marketing existing products or impact adult 
consumer product acceptability and adversely affect 
our subsidiaries’ profitability and businesses.  

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The following table summarizes the smokeable products 

segment shipment volume performance:

(sticks in millions)
Cigarettes:
     Marlboro
     Other premium
     Discount
Total cigarettes
Cigars:
     Black & Mild
     Other
Total cigars
Total smokeable products

Shipment Volume
For the Years Ended December 31,

2018

2017

2016

94,770
5,552
9,469
109,791

1,590
11
1,601
111,392

99,974
5,967
10,665
116,606

1,527
15
1,542
118,148

105,297
6,382
11,251
122,930

1,379
24
1,403
124,333

Cigarettes shipment volume includes Marlboro; Other 
premium brands, such as Virginia Slims, Parliament and Benson 
& Hedges; and Discount brands, which include L&M and Basic.  
Cigarettes volume includes units sold as well as promotional 
units, but excludes units sold for distribution to Puerto Rico, and 
units sold in U.S. Territories, to overseas military and by Philip 
Morris Duty Free Inc., none of which, individually or in the 
aggregate, is material to the smokeable products segment.

The following table summarizes cigarettes retail share 

performance:

Retail Share
For the Years Ended December 31,

2018

2017

2016

43.1%
2.6
4.4
50.1%

43.4%
2.7
4.6
50.7%

43.8%
2.8
4.6
51.2%

Cigarettes:
     Marlboro
     Other premium
     Discount
Total cigarettes

Retail share results for cigarettes are based on data from IRI/

Management Science Associate Inc., a tracking service that uses a 
sample of stores and certain wholesale shipments to project 
market share and depict share trends.  This service tracks sales in 
the food, drug, mass merchandisers, convenience, military, dollar 
store and club trade classes.  For other trade classes selling 
cigarettes, retail share is based on shipments from wholesalers to 
retailers through the Store Tracking Analytical Reporting System 
(“STARS”).  This service is not designed to capture sales through 
other channels, including the internet, direct mail and some 
illicitly tax-advantaged outlets. It is IRI’s standard practice to 
periodically refresh its services, which could restate retail share 
results that were previously released in this service.

For a discussion of volume trends and factors that impact 

volume and retail share performance, see Tobacco Space - 
Business Environment above.

PM USA and Middleton executed the following pricing and 

promotional allowance actions during 2018, 2017 and 2016: 

  Effective February 24, 2019, PM USA increased the list 
price on Marlboro and L&M by $0.11 per pack and 
Parliament and Virginia Slims by $0.16 per pack.  In 
addition, PM USA increased the list price on all of its other 
cigarette brands by $0.31 per pack.

  Effective September 23, 2018, PM USA increased the list 
price on Marlboro and L&M by $0.10 per pack and 
Parliament and Virginia Slims by $0.15 per pack.  In 
addition, PM USA increased the list price on all of its other 
cigarette brands by $0.50 per pack.

  Effective May 6, 2018, Middleton increased various list 
prices across substantially all of its cigar brands resulting in a 
weighted-average increase of approximately $0.11 per five-
pack.

  Effective March 25, 2018, PM USA increased the list price 
on all of its cigarette brands by $0.09 per pack.

  Effective September 24, 2017, PM USA increased the list 
price on all of its cigarette brands by $0.10 per pack.

  Effective May 21, 2017, Middleton increased various list 
prices across substantially all of its cigar brands resulting in a 
weighted-average increase of approximately $0.10 per five-
pack.

  Effective March 19, 2017, PM USA increased the list price 
on Parliament by $0.12 per pack.  In addition, PM USA 
increased the list price on all of its other cigarette brands by 
$0.08 per pack.

  Effective November 13, 2016, PM USA reduced its 
wholesale promotional allowance on Marlboro by $0.02 per 
pack and L&M by $0.08 per pack.  In addition, PM USA 
increased the list price on Marlboro by $0.06 per pack and on 
all of its other cigarette brands by $0.08 per pack, except for 
L&M, which had no list price change.

  Effective May 15, 2016, PM USA increased the list price 
on all of its cigarette brands by $0.07 per pack.

2018 Compared with 2017
Net revenues, which include excise taxes billed to customers, 
decreased $339 million (1.5%), due primarily to lower shipment 
volume ($1,438 million), partially offset by higher pricing 
($1,104 million), which includes lower promotional investments.  
Operating companies income was essentially unchanged as 

lower shipment volume ($779 million), higher costs ($343 
million, which includes investments in strategic initiatives, higher 
asset impairment, exit and implementation costs and higher 
tobacco and health litigation items) and higher per unit settlement 
charges, were offset by higher pricing ($1,092 million), which 
includes lower promotional investments, and higher NPM 
Adjustment Items ($140 million).

Marketing, administration and research costs for the 
smokeable products segment include PM USA’s cost of 
administering and litigating product liability claims.  Litigation 
defense costs are influenced by a number of factors, including the 
number and types of cases filed, the number of cases tried 
annually, the results of trials and appeals, the development of the 

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law controlling relevant legal issues, and litigation strategy and 
tactics.  For further discussion on these matters, see Note 19 and 
Item 3.  For the years ended December 31, 2018, 2017 and 2016, 
product liability defense costs for PM USA were $179 million, 
$179 million and $234 million, respectively.  The factors that 
have influenced past product liability defense costs are expected 
to continue to influence future costs.  PM USA does not expect 
future product liability defense costs to be significantly different 
from product liability defense costs incurred in the last few years.
The smokeable products segment’s reported domestic 
cigarettes shipment volume decreased 5.8%, driven primarily by 
the industry’s rate of decline, retail share losses and trade 
inventory movements, partially offset by one extra shipping day.  
When adjusted for trade inventory movements and one extra 
shipping day, the smokeable products segment’s domestic 
cigarettes shipment volume decreased an estimated 5.5%.  Total 
domestic cigarette industry volumes declined by an estimated 
4.5%.  

Shipments of premium cigarettes accounted for 91.4% of 

smokeable products’ reported domestic cigarettes shipment 
volume for 2018, versus 90.9% for 2017. 

PM USA stabilized Marlboro retail share in 2018 at a full-

year share of 43.1 share points, unchanged compared to 
Marlboro’s share in the fourth quarter of 2017.

2017 Compared with 2016
Net revenues, which include excise taxes billed to customers, 
decreased $215 million (0.9%), due primarily to lower shipment 
volume ($1,273 million), partially offset by higher pricing, which 
includes higher promotional investments.  

Operating companies income increased $660 million (8.5%), 

due primarily to higher pricing ($1,023 million), which includes 
higher promotional investments, lower marketing, administration 
and research costs ($261 million, which includes 2016 state 
excise tax ballot initiative spending and lower product liability 
defense costs), lower asset impairment and exit costs ($97 
million) and lower manufacturing costs.  These factors were 
partially offset by lower shipment volume ($691 million) and 
higher per unit settlement charges.

The smokeable products segment’s reported domestic 
cigarettes shipment volume decreased 5.1%, driven primarily by 
the industry’s rate of decline, retail share declines and one fewer 
shipping day.  When adjusted for calendar differences, the 
smokeable products segment’s domestic cigarettes shipment 
volume decreased an estimated 5%.  Total domestic cigarette 
industry volumes declined by an estimated 4%.  

Shipments of premium cigarettes accounted for 90.9% of 

smokeable products’ reported domestic cigarettes shipment 
volume for 2017, versus 90.8% for 2016.

Marlboro’s retail share declined 0.4 share points, driven 
primarily by competitive activity and the effect of the cigarette 
excise tax increase in California.

Smokeless Products Segment

The following table summarizes smokeless products segment 

shipment volume performance:    

(cans and packs in millions)
Copenhagen
Skoal
Copenhagen and Skoal
Other
Total smokeless products

Shipment Volume
For the Years Ended December 31,
2016
525.1
260.9
786.0
67.5
853.5

2017
531.6
241.9
773.5
67.8
841.3

2018
531.7
231.1
762.8
69.8
832.6

Smokeless products shipment volume includes cans and 

packs sold, as well as promotional units, but excludes 
international volume, which is not material to the smokeless 
products segment.  New types of smokeless products, as well as 
new packaging configurations of existing smokeless products, 
may or may not be equivalent to existing MST products on a can-
for-can basis.  To calculate volumes of cans and packs shipped, 
one pack of snus, irrespective of the number of pouches in the 
pack, is assumed to be equivalent to one can of MST.  

The following table summarizes smokeless products segment 

retail share performance (excluding international volume):

Copenhagen
Skoal
Copenhagen and Skoal
Other
Total smokeless products

Retail Share
For the Years Ended December 31,
2016
33.5%
18.2
51.7
3.3
55.0%

2018
34.4%
16.2
50.6
3.4
54.0%

2017
34.0%
16.7
50.7
3.3
54.0%

Retail share results for smokeless products are based on data 
from IRI InfoScan, a tracking service that uses a sample of stores 
to project market share and depict share trends.  This service 
tracks sales in the food, drug, mass merchandisers, convenience, 
military, dollar store and club trade classes on the number of cans 
and packs sold.  Smokeless products is defined by IRI as moist 
smokeless and spit-free tobacco products.  New types of 
smokeless products, as well as new packaging configurations of 
existing smokeless products, may or may not be equivalent to 
existing MST products on a can-for-can basis.  For example, one 
pack of snus, irrespective of the number of pouches in the pack, is 
assumed to be equivalent to one can of MST.  Because this 
service represents retail share performance only in key trade 
channels, it should not be considered a precise measurement of 
actual retail share.  It is IRI’s standard practice to periodically 
refresh its InfoScan services, which could restate retail share 
results that were previously released in this service.

For a discussion of volume trends and factors that impact 

volume and retail share performance, see Tobacco Space - 
Business Environment above.

USSTC executed the following pricing actions during 2018, 

2017 and 2016:

  Effective November 20, 2018, USSTC increased the list 
price on its Skoal X-TRA products and select Copenhagen 

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price on its Husky brand and on the balance of its 
Copenhagen and Skoal products by $0.07 per can. In 
addition, USSTC decreased the price on its Red Seal brand 
by $0.08 per can.

  Effective June 5, 2018, USSTC increased the list price on 
all its brands by $0.07 per can.

  Effective September 26, 2017, USSTC increased the list 
price on Copenhagen and Skoal popular price products by 
$0.12 per can. In addition, USSTC increased the list price on 
all its brands, except for Copenhagen and Skoal popular price 
products, by $0.07 per can.

  Effective April 25, 2017, USSTC increased the list price on 
all its brands by $0.07 per can. 

  Effective December 6, 2016, USSTC increased the list 
price on Copenhagen and Skoal popular price products by 
$0.12 per can. In addition, USSTC increased the list price on 
all its brands, except for Copenhagen and Skoal popular price 
products, by $0.07 per can.

  Effective May 10, 2016, USSTC increased the list price on 
all its brands by $0.07 per can.

2018 Compared with 2017
Net revenues, which include excise taxes billed to customers, 
increased $107 million (5.0%), due primarily to higher pricing 
($138 million), which includes lower promotional investments, 
partially offset by lower shipment volume.  

Operating companies income increased $125 million (9.6%), 

due primarily to higher pricing ($138 million), which includes 
lower promotional investments, and lower asset impairment, exit 
and implementation costs ($33 million), partially offset by lower 
shipment volume and higher costs (including investments in 
strategic investments).

The smokeless products segment’s reported domestic 
shipment volume decreased 1.0%, driven primarily by the 
industry’s rate of decline.  When adjusted for trade inventory 
movements and calendar differences, the smokeless products 
segment’s domestic shipment volume declined an estimated 1%.
The smokeless products category volume declined an 
estimated 1.5% over the six months ended December 31, 2018.

2017 Compared with 2016
Net revenues, which include excise taxes billed to customers, 
increased $104 million (5.1%), due primarily to higher pricing 
($168 million), which includes lower promotional investments, 
partially offset by unfavorable mix and lower shipment volume 
($24 million).  

Operating companies income increased $134 million 
(11.4%), due primarily to higher pricing ($168 million), which 
includes lower promotional investments, and lower 
manufacturing costs, partially offset by unfavorable mix and 
lower shipment volume ($18 million).  

The smokeless products segment’s reported domestic 

shipment volume decreased 1.4%, driven primarily by declines in 
Skoal.  After adjusting for trade inventory movements and other 
factors, the smokeless products segment’s domestic shipment 

volume declined an estimated 2%.  The estimated smokeless 
products category volume was essentially unchanged over the six 
months ended December 31, 2017.

Wine Segment

Business Environment 

Ste. Michelle is a leading producer of Washington state wines, 
primarily Chateau Ste. Michelle, Columbia Crest and 14 Hands, 
and owns wineries in or distributes wines from several other 
domestic and foreign wine regions.  Ste. Michelle holds an 85% 
ownership interest in Michelle-Antinori, LLC, which owns Stag’s 
Leap Wine Cellars in Napa Valley.  Ste. Michelle also owns Conn 
Creek in Napa Valley, Patz & Hall in Sonoma and Erath in 
Oregon.  In addition, Ste. Michelle imports and markets Antinori, 
Torres and Villa Maria Estate wines and Champagne Nicolas 
Feuillatte in the United States.  Key elements of Ste. Michelle’s 
strategy are expanded domestic distribution of its wines, 
especially in certain account categories such as restaurants, 
wholesale clubs, supermarkets, wine shops and mass 
merchandisers, and a focus on improving product mix to higher-
priced, premium products. 

Ste. Michelle’s business is subject to significant competition, 

including competition from many larger, well-established 
domestic and international companies, as well as from many 
smaller wine producers.  Wine segment competition is primarily 
based on quality, price, consumer and trade wine tastings, 
competitive wine judging, third-party acclaim and advertising.  
Substantially all of Ste. Michelle’s sales occur in the United 
States through state-licensed distributors.  Ste. Michelle also sells 
to domestic consumers through retail and e-commerce channels 
and exports wines to international distributors.

Federal, state and local governmental agencies regulate the 

beverage alcohol industry through various means, including 
licensing requirements, pricing rules, labeling and advertising 
restrictions, and distribution and production policies.  Further 
regulatory restrictions or additional excise or other taxes on the 
manufacture and sale of alcoholic beverages may have an adverse 
effect on Ste. Michelle’s wine business.

Operating Results 

The following table summarizes operating results for the 

wine segment:

(in millions)

Net revenues

Operating companies income

For the Years Ended December 31,

2018

691

50

$

$

2017

698

146

$

$

2016

746

164

$

$

2018 Compared with 2017
Net revenues, which include excise taxes billed to customers, 
decreased $7 million (1.0%), due primarily to lower shipment 
volume, partially offset by favorable premium mix. 

Operating companies income decreased $96 million (65.8%), 
due primarily to the impairment of the Columbia Crest trademark 
($54 million), higher costs and lower shipment volume, partially 
offset by favorable premium mix.

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For 2018, Ste. Michelle’s reported wine shipment volume of 

8,246 thousand cases decreased 3.3%.

2017 Compared with 2016
Net revenues, which include excise taxes billed to customers, 
decreased $48 million (6.4%), due primarily to lower shipment 
volume, partially offset by improved premium mix. 

Operating companies income decreased $18 million (11.0%), 

due primarily to lower shipment volume.  

For 2017, Ste. Michelle’s reported wine shipment volume of 

8,530 thousand cases decreased 8.6%.

Financial Review

Net Cash Provided by Operating Activities
During 2018, net cash provided by operating activities was $8.4 
billion compared with $4.9 billion during 2017.  This increase 
was due primarily to lower payments of settlement charges and 
income taxes in 2018.

During 2017, net cash provided by operating activities was 

$4.9 billion compared with $3.8 billion during 2016.  This 
increase was due primarily to the following: 

income taxes paid on both the cash proceeds from the 
AB InBev Transaction and gains from exercising 
derivative financial instruments associated with the AB 
InBev Transaction in 2016; 

higher operating companies income in the smokeable 
and smokeless products segments;

lower contributions to Altria’s pension and 
postretirement plans in 2017; and

lower payments for tobacco and health litigation items in 
2017;

partially offset by: 

higher payments of settlement charges in 2017.

Altria had a working capital deficit at December 31, 2018 
and 2017.  Altria’s management believes that Altria has the ability 
to fund working capital deficits with cash provided by operating 
activities and/or short-term borrowings under its commercial 
paper program and borrowings through its access to credit and 
capital markets.

At December 31, 2018, Altria’s working capital deficit 
included approximately $13.9 billion of debt coming due by 
December 31, 2019.  In addition, Altria has an additional $1.0 
billion of debt coming due by January 31, 2020.  As discussed in 
the Debt and Liquidity - Debt section below, in February 2019, 
Altria repaid all the outstanding $12.8 billion of short-term 
borrowings under the Term Loan Agreement (defined below) with 
proceeds from the issuance of long-term senior unsecured notes. 

Net Cash Provided by/Used in Investing Activities
During 2018, net cash used in investing activities was $13.0 
billion compared with $0.5 billion during 2017.  This increase 
was due primarily to Altria’s $12.8 billion investment in JUUL in 
2018.  

During 2017, net cash used in investing activities was $0.5 
billion compared with net cash provided by investing activities of 
$3.7 billion during 2016.  This change was due primarily to the 
following:

proceeds of $4.8 billion from the AB InBev Transaction 
during 2016;  

proceeds of $0.5 billion from exercising derivative 
financial instruments associated with the AB InBev 
Transaction during 2016; and 

higher acquisitions of businesses and assets in 2017;

partially offset by:

payment of approximately $1.6 billion for the purchase 
of ordinary shares of AB InBev during 2016.

Capital expenditures for 2018 increased 19.6% to $238 
million, due primarily to spending related to manufacturing.  
Capital expenditures for 2019 are expected to be in the range of 
$225 million to $275 million, and are expected to be funded from 
operating cash flows. 

Net Cash Used in Financing Activities
During 2018, net cash provided by financing activities was $4.7 
billion compared with net cash used in financing activities of $7.8 
billion during 2017.  This change was due primarily to the 
following:

$12.8 billion of short-term borrowings used to finance 
Altria’s investment in JUUL in 2018; and

lower repurchases of common stock during 2018;

partially offset by:

higher dividends paid during 2018; and

$0.9 billion repayment of Altria senior unsecured notes 
at scheduled maturity in 2018.

During 2017, net cash used in financing activities was $7.8 

billion compared with $5.3 billion during 2016.  This increase 
was due to the following:

debt issuance of $2.0 billion of senior unsecured notes 
during 2016 used in part to repurchase senior unsecured 
notes in connection with the 2016 debt tender offer; 

higher repurchases of common stock during 2017; and

higher dividends paid during 2017;

partially offset by:

debt repayments of $0.9 billion and premiums and fees 
of $0.8 billion in connection with the debt tender offer 
during 2016. 

Debt and Liquidity 
Credit Ratings - Altria’s cost and terms of financing and its access 
to commercial paper markets may be impacted by applicable 
credit ratings.  The impact of credit ratings on the cost of 
borrowings under Altria’s credit agreement is discussed in Note 9.  

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See the discussion in Item 1A regarding the potential adverse 
impact of certain events on Altria’s credit ratings.

At December 31, 2018, the credit ratings and outlook for 

Altria’s indebtedness by major credit rating agencies were:

Moody’s Investor Service,
Inc. (“Moody’s”)

Standard & Poor’s Ratings
Services (“Standard &
Poor’s”)

Fitch Ratings Ltd. (“Fitch”)

Short-term
Debt
P-2

Long-term
Debt

Outlook
A3 Negative(1)

A-2(2)

BBB(2)

Stable

F2

BBB(3)

Stable

(1) On December 20, 2018, Moody’s lowered the outlook for Altria to 
Negative from Stable.
(2) On December 20, 2018, Standard & Poor’s lowered the short-term 
debt credit rating for Altria to A-2 from A-1 and lowered the long-term 
debt credit rating for Altria to BBB from A-.
(3) On December 20, 2018, Fitch lowered the long-term debt credit rating 
for Altria to BBB from A-.

Credit Lines - From time to time, Altria has short-term 
borrowing needs to meet its working capital requirements and 
generally uses its commercial paper program to meet those needs.  
At December 31, 2018, 2017 and 2016, Altria had no short-term 
borrowings under its commercial paper program.  

On December 20, 2018, Altria entered into a senior 

unsecured term loan agreement (the “Term Loan Agreement”) in 
connection with its investments in JUUL and Cronos.  At 
December 31, 2018, Altria had aggregate short-term borrowings 
under the Term Loan Agreement of $12.8 billion.  Borrowings 
under the Term Loan Agreement were set to mature on December 
19, 2019.  In February 2019, Altria repaid all of the outstanding 
$12.8 billion of short-term borrowings under the Term Loan 
Agreement with net proceeds from the issuance of long-term 
senior unsecured notes.  Upon such repayment, the Term Loan 
Agreement terminated in accordance with its terms.  For further 
discussion, see the Debt section below.

On August 1, 2018, Altria entered into a senior unsecured 5-

year revolving credit agreement, which is used for general 
corporate purposes that was subsequently amended on January 
25, 2019 to include certain covenants that become effective upon 
the completion of Altria’s pending investment in Cronos (as 
amended, the “Credit Agreement”).  At December 31, 2018 and 
2017, Altria had no borrowings under the Credit Agreement.  At 
December 31, 2018, credit available to Altria under the Credit 
Agreement was $3.0 billion. 

At December 31, 2018, Altria was in compliance with its 
covenants associated with the Term Loan Agreement and Credit 
Agreement.  Altria expects to continue to meet its covenants 
associated with the Credit Agreement.  For further discussion, see 
Note 9.

Any commercial paper issued by Altria and borrowings under 

the Credit Agreement are guaranteed by PM USA as further 
discussed in Note 20. Condensed Consolidating Financial 
Information to the consolidated financial statements in Item 8 
(“Note 20”).

Financial Market Environment - Altria believes it has 
adequate liquidity and access to financial resources to meet its 

anticipated obligations and ongoing business needs in the 
foreseeable future.  Altria monitors the credit quality of its bank 
group and is not aware of any potential non-performing credit 
provider in that group.  Altria believes the lenders in its bank 
group will be willing and able to advance funds in accordance 
with their legal obligations.  See Item 1A for certain risk factors 
associated with the foregoing discussion. 

Investment in AB InBev - In October 2018, AB InBev 

announced a 50% rebase in the dividends it pays to its 
shareholders, which results in a reduction of cash dividends Altria 
receives from AB InBev.  Altria does not expect the reduction to 
have a material impact on its consolidated financial position, 
liquidity or earnings.  See Item 1A for a discussion of risks 
associated with the dividends paid by AB InBev on shares owned 
by Altria.

Debt - At December 31, 2018 and 2017, Altria’s total debt 
was $25.7 billion and $13.9 billion, respectively.  The increase in 
debt was due primarily to $12.8 billion of short-term borrowings 
under the Term Loan Agreement incurred in connection with the 
investment in JUUL, partially offset by a repayment of $0.9 
billion of debt at scheduled maturity in 2018.

The interest rate on Altria’s short-term borrowings, which is 

variable rate debt, was approximately 3.5% at December 31, 
2018.  Altria had no short-term borrowings at December 31, 
2017.  

All of Altria’s long-term debt outstanding at December 31, 

2018 and 2017 was fixed-rate debt.  The weighted-average 
coupon interest rate on total long-term debt was approximately 
4.6% and 4.9% at December 31, 2018 and 2017, respectively.

In February 2019, Altria issued U.S. dollar denominated and 

Euro denominated long-term senior unsecured notes in the 
aggregate principal amounts of $11.5 billion and €4.25 billion, 
respectively (collectively, the “Notes”).  Altria immediately 
converted the proceeds of the Euro denominated notes into U.S. 
dollars of $4.8 billion.  The net proceeds from the Euro notes and 
a portion of the net proceeds from the U.S. dollar notes were used 
to repay in full the $12.8 billion of short-term borrowings under 
the Term Loan Agreement.  The remaining net proceeds from the 
U.S. dollar notes are expected to be used to finance Altria’s 
investment in Cronos and for other general corporate purposes.  
The obligations of Altria under the Notes are fully and 
unconditionally guaranteed by PM USA.  The Notes contain the 
following terms:

U.S. dollar denominated notes

$1.0 billion at 3.490%, due 2022, interest payable 
semiannually beginning August 14, 2019;

$1.0 billion at 3.800%, due 2024, interest payable 
semiannually beginning August 14, 2019;

$1.5 billion at 4.400%, due 2026, interest payable 
semiannually beginning August 14, 2019;

$3.0 billion at 4.800%, due 2029, interest payable 
semiannually beginning August 14, 2019;

$2.0 billion at 5.800%, due 2039, interest payable 
semiannually beginning August 14, 2019;

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$2.5 billion at 5.950%, due 2049, interest payable 
semiannually beginning August 14, 2019; and

$0.5 billion at 6.200%, due 2059, interest payable 
semiannually beginning August 14, 2019.

Euro denominated notes

€1.25 billion at 1.000%, due 2023, interest payable 
annually beginning February 15, 2020;

€0.75 billion at 1.700%, due 2025, interest payable 
annually beginning June 15, 2020;

€1.0 billion at 2.200%, due 2027, interest payable 
annually beginning June 15, 2020; and

€1.25 billion at 3.125%, due 2031, interest payable 
annually beginning June 15, 2020.

The other terms of the Notes are similar to Altria’s other 

senior unsecured notes, as discussed in Note 10.

Altria designated its Euro denominated notes as a net 

investment hedge of its investment in AB InBev.

For further details on short-term borrowings and long-term 

debt, see Note 9 and Note 10, respectively. 

In October 2017, Altria filed a registration statement on Form 
S-3 with the SEC, under which Altria may offer debt securities or 
warrants to purchase debt securities from time to time over a 
three-year period from the date of filing.

Off-Balance Sheet Arrangements and Aggregate Contractual Obligations
Altria has no off-balance sheet arrangements, including special purpose entities, other than guarantees and contractual obligations that 
are discussed below.

Guarantees and Other Similar Matters - As discussed in Note 19, Altria and certain of its subsidiaries had unused letters of credit 

obtained in the ordinary course of business, guarantees (including third-party guarantees) and a redeemable noncontrolling interest 
outstanding at December 31, 2018.  From time to time, subsidiaries of Altria also issue lines of credit to affiliated entities.  In addition, as 
discussed in Note 20, PM USA has issued guarantees relating to Altria’s obligations under its outstanding debt securities, borrowings 
under its Credit Agreement and amounts outstanding under its commercial paper program.  These items have not had, and are not 
expected to have, a significant impact on Altria’s liquidity.  For further discussion regarding Altria’s liquidity, see the Debt and Liquidity 
section above.

Aggregate Contractual Obligations - The following table summarizes Altria’s contractual obligations at December 31, 2018:

(in millions)
Long-term debt (1)
Interest on borrowings (2)
Operating leases (3)
Purchase obligations: (4)
Inventory and production costs
Other

Other long-term liabilities (5)

Total
13,153
7,710
182

3,896
1,027
4,923
1,848
27,816

$

$

$

$

Payments Due

2019
1,144
610
41

940
614
1,554
74
3,423

$

$

2020 - 2021
2,500
933
66

$

2022 - 2023
2,250
753
41

1,232
254
1,486
149
5,134

$

573
159
732
230
4,006

2024 and
Thereafter
7,259
5,414
34

1,151
—
1,151
1,395
15,253

$

$

(1) Amounts represent the expected cash payments of Altria’s long-term debt.
(2) Amounts represent the expected cash payments of Altria’s interest expense on its long-term debt. Interest on Altria’s long-term debt, which was all 

fixed-rate debt at December 31, 2018, is presented using the stated coupon interest rate.  Amounts exclude the amortization of debt discounts and debt 
issuance costs, the amortization of loan fees and fees for lines of credit that would be included in interest and other debt expense, net in the consolidated 
statements of earnings.

(3) Amounts represent the minimum rental commitments under non-cancelable operating leases.
(4) Purchase obligations for inventory and production costs (such as raw materials, indirect materials and services, contract manufacturing, packaging, 
storage and distribution) are commitments for projected needs to be used in the normal course of business.  Other purchase obligations include 
commitments for marketing, capital expenditures, information technology and professional services.  Arrangements are considered purchase obligations 
if a contract specifies all significant terms, including fixed or minimum quantities to be purchased, a pricing structure and approximate timing of the 
transaction.  Most arrangements are cancelable without a significant penalty, and with short notice (usually 30 days).  Any amounts reflected on the 
consolidated balance sheet as accounts payable and accrued liabilities are excluded from the table above.

(5) Other long-term liabilities consist of accrued postretirement health care costs and certain accrued pension costs.  The amounts included in the table 

above for accrued pension costs consist of the actuarially determined anticipated minimum funding requirements for each year from 2019 through 2023.  
Contributions beyond 2023 cannot be reasonably estimated and, therefore, are not included in the table above.  In addition, the following long-term 
liabilities included on the consolidated balance sheet are excluded from the table above: accrued postemployment costs, income taxes and tax 
contingencies, and other accruals.  Altria is unable to estimate the timing of payments for these items.

The State Settlement Agreements and related legal fee 
payments, and payments for FDA user fees, as discussed below 

and in Note 19, are excluded from the table above, as the 
payments are subject to adjustment for several factors, including 

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inflation, operating income, market share and industry volume.  
Litigation escrow deposits, as discussed below and in Note 19, are 
also excluded from the table above since these deposits will be 
returned to PM USA should it prevail on appeal.  

Payments Under State Settlement Agreements and FDA 
Regulation - As discussed previously and in Note 19, PM USA 
and Nat Sherman have entered into State Settlement Agreements 
with the states and territories of the United States that call for 
certain payments.  In addition, PM USA, Middleton, Nat Sherman 
and USSTC are subject to quarterly user fees imposed by the 
FDA as a result of the FSPTCA.  Altria’s subsidiaries recorded 
approximately $4.5 billion, $4.7 billion and $4.9 billion of 
charges to cost of sales for the years ended December 31, 2018, 
2017 and 2016, respectively, in connection with the State 
Settlement Agreements and FDA user fees.  For further discussion 
of the resolutions of certain disputes with states and territories 
related to the NPM Adjustment provision under the MSA, see 
Health Care Cost Recovery Litigation - NPM Adjustment 
Disputes in Note 19.

Based on current agreements, 2018 market share and 
estimated annual industry volume decline rates, the estimated 
amounts that Altria’s subsidiaries may charge to cost of sales for 
payments related to State Settlement Agreements and FDA user 
fees approximate $4.7 billion in 2019 and 2020 and $4.6 billion 
each year thereafter.  These amounts exclude the potential impact 
of the NPM Adjustment provision applicable under the MSA and 
the revised NPM Adjustment provisions applicable under the 
resolutions of the NPM Adjustment disputes.

The estimated amounts due under the State Settlement 
Agreements charged to cost of sales in each year would generally 
be paid in the following year.  The amounts charged to cost of 
sales for FDA user fees are generally paid in the quarter in which 
the fees are incurred.  As previously stated, the payments due 
under the terms of the State Settlement Agreements and FDA user 
fees are subject to adjustment for several factors, including 
volume, operating income, inflation and certain contingent events 
and, in general, are allocated based on each manufacturer’s 
market share.  The future payment amounts discussed above are 
estimates, and actual payment amounts will differ to the extent 
underlying assumptions differ from actual future results.

Litigation-Related Deposits and Payments - With respect to 

certain adverse verdicts currently on appeal, to obtain stays of 
judgments pending appeals, as of December 31, 2018, PM USA 
had posted appeal bonds totaling approximately $100 million, 
which have been collateralized with restricted cash that are 
included in assets on the consolidated balance sheet.

Although litigation is subject to uncertainty and an adverse 

outcome or settlement of litigation could have a material adverse 
effect on the financial position, cash flows or results of operations 
of PM USA, UST or Altria in a particular fiscal quarter or fiscal 
year, as more fully disclosed in Note 19, Item 3 and Item 1A, 
management expects cash flow from operations, together with 
Altria’s access to capital markets, to provide sufficient liquidity to 
meet ongoing business needs.

Equity and Dividends
As discussed in Note 12. Stock Plans to the consolidated financial 
statements in Item 8, during 2018 Altria granted an aggregate of 

0.9 million restricted stock units and 0.2 million performance 
stock units to eligible employees.

At December 31, 2018, the number of shares to be issued 
upon vesting of restricted stock units and performance stock units 
was not significant. 

Dividends paid in 2018 and 2017 were approximately $5.4 

billion and $4.8 billion, respectively, an increase of 12.6%, 
reflecting a higher dividend rate, partially offset by fewer shares 
outstanding as a result of shares repurchased by Altria under its 
share repurchase programs.  

During the first quarter of 2018, the Board of Directors 
approved a 6.1% increase in the quarterly dividend rate to $0.70 
per share of Altria common stock versus the previous rate of 
$0.66 per share.  During the third quarter of 2018, the Board of 
Directors approved an additional 14.3% increase in the quarterly 
dividend rate to $0.80 per share of Altria common stock, resulting 
in an overall quarterly dividend rate increase of 21.2% since the 
beginning of 2018.  Altria expects to continue to maintain a 
dividend payout ratio target of approximately 80% of its adjusted 
diluted EPS.  The current annualized dividend rate is $3.20 per 
share.  Future dividend payments remain subject to the discretion 
of the Board of Directors.  

For a discussion of Altria’s share repurchase programs, see 
Note 11. Capital Stock to the consolidated financial statements in 
Item 8 and Part II, Item 5. Market for Registrant’s Common 
Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities of this Annual Report on Form 10-K.

New Accounting Guidance Not Yet Adopted

See Note 2 for a discussion of issued accounting guidance 
applicable to, but not yet adopted by, Altria.

Contingencies

See Note 19 and Item 3 for a discussion of contingencies.

Item 7A. Quantitative and Qualitative Disclosures 
About Market Risk.

Interest Rates

At December 31, 2018 and 2017, the fair value of Altria’s long-
term debt was $12.5 billion and $15.3 billion, respectively.  The 
fair value of Altria’s long-term debt is subject to fluctuations 
resulting from changes in market interest rates.  A 1% increase in 
market interest rates at December 31, 2018 and 2017 would 
decrease the fair value of Altria’s long-term debt by 
approximately $0.8 billion and $1.2 billion, respectively.  A 1% 
decrease in market interest rates at December 31, 2018 and 2017 
would increase the fair value of Altria’s long-term debt by 
approximately $0.9 billion and $1.3 billion, respectively.

Interest rates on borrowings under the Credit Agreement are 

expected to be based on the London Interbank Offered Rate 
(“LIBOR”) plus a percentage based on the higher of the ratings of 
Altria’s long-term senior unsecured debt from Moody’s and 
Standard & Poor’s.  The applicable percentage based on Altria’s 
long-term senior unsecured debt ratings at December 31, 2018 for 
borrowings under the Credit Agreement was 1.0%.  At December 
31, 2018, Altria had no borrowings under the Credit Agreement.

36

37

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Item 8. Financial Statements and Supplementary Data.

Altria Group, Inc. and Subsidiaries
Consolidated Balance Sheets
(in millions of dollars)
________________________

at December 31,
Assets

Cash and cash equivalents
Receivables
Inventories:

Leaf tobacco
Other raw materials
Work in process
Finished product

Income taxes
Other current assets

Total current assets

Property, plant and equipment, at cost:
Land and land improvements
Buildings and building equipment
Machinery and equipment
Construction in progress

Less accumulated depreciation

Goodwill
Other intangible assets, net
Investment in AB InBev
Investment in JUUL
Other assets

Total Assets

See notes to consolidated financial statements.

$

2018

$

1,333
142

940
186
647
558
2,331
167
326
4,299

309
1,442
2,981
218
4,950
3,012
1,938

5,196
12,279
17,696
12,800
1,430
55,638

$

$

2017

1,253
142

941
170
560
554
2,225
461
263
4,344

302
1,437
2,975
165
4,879
2,965
1,914

5,307
12,400
17,952
—
1,285
43,202

38

38

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioAltria Group, Inc. and Subsidiaries
Consolidated Balance Sheets (Continued)
(in  millions  of  dollars,  except  share  and  per  share  data) 
Altria Group, Inc. and Subsidiaries
____________________________________________
Consolidated Balance Sheets (Continued)
(in millions of dollars, except share and per share data)
____________________________________________

2018

2017

at December 31,
Liabilities

at December 31,
Liabilities

Short-term borrowings
Current portion of long-term debt
Short-term borrowings
Accounts payable
Current portion of long-term debt
Accrued liabilities:
Accounts payable
Marketing
Accrued liabilities:
Employment costs
Marketing
Settlement charges
Employment costs
Other
Settlement charges
Other

Total current liabilities

Dividends payable

Total current liabilities

Dividends payable
Long-term debt
Deferred income taxes
Long-term debt
Accrued pension costs
Deferred income taxes
Accrued postretirement health care costs
Accrued pension costs
Other liabilities
Accrued postretirement health care costs
Other liabilities
Contingencies (Note 19)
Redeemable noncontrolling interest
Contingencies (Note 19)
Stockholders’ Equity
Redeemable noncontrolling interest
Stockholders’ Equity

(2,805,961,317 shares issued)

Total liabilities

Total liabilities

Common stock, par value $0.33 1/3 per share

Additional paid-in capital
Common stock, par value $0.33 1/3 per share
(2,805,961,317 shares issued)
Earnings reinvested in the business
Additional paid-in capital
Accumulated other comprehensive losses
Earnings reinvested in the business
Cost of repurchased stock
Accumulated other comprehensive losses
Cost of repurchased stock

(931,903,722 shares at December 31, 2018 and 
904,702,125 shares at December 31, 2017)

Total stockholders’ equity attributable to Altria

(931,903,722 shares at December 31, 2018 and 
904,702,125 shares at December 31, 2017)

Noncontrolling interests

Total stockholders’ equity attributable to Altria
Total stockholders’ equity

Noncontrolling interests

Total Liabilities and Stockholders’ Equity

Total stockholders’ equity

See notes to consolidated financial statements.

Total Liabilities and Stockholders’ Equity

See notes to consolidated financial statements.

$

$

$

$

12,704
2018
1,144
12,704
399
1,144
399
586
189
586
3,454
189
1,214
3,454
1,503
1,214
21,193
1,503
21,193
11,898
5,172
11,898
544
5,172
1,749
544
254
1,749
40,810
254
40,810
39

39
935
5,961
935
43,962
5,961
(2,547)
43,962
(2,547)
(33,524)
14,787
(33,524)
2
14,787
14,789
2
55,638
14,789
55,638

$

$

$

$

—
2017
864
—
374
864
374
695
188
695
2,442
188
971
2,442
1,258
971
6,792
1,258
6,792
13,030
5,247
13,030
445
5,247
1,987
445
283
1,987
27,784
283
27,784
38

38
935
5,952
935
42,251
5,952
(1,897)
42,251
(1,897)
(31,864)
15,377
(31,864)
3
15,377
15,380
3
43,202
15,380
43,202

38

39

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Altria Group, Inc. and Subsidiaries
Consolidated Statements of Earnings
(in millions of dollars, except per share data) 
Altria Group, Inc. and Subsidiaries
____________________________________
Consolidated Statements of Earnings
(in millions of dollars, except per share data)
____________________________________

for the years ended December 31,

Net revenues
Cost of sales
for the years ended December 31,
Net revenues
Excise taxes on products
Cost of sales

Gross profit

Gross profit

Excise taxes on products
Marketing, administration and research costs
Asset impairment and exit costs
Marketing, administration and research costs
Asset impairment and exit costs
Interest and other debt expense, net

Operating income

Operating income

Loss on early extinguishment of debt
Interest and other debt expense, net
Net periodic benefit (income) cost, excluding service cost
Loss on early extinguishment of debt
Earnings from equity investment in AB InBev/SABMiller
Net periodic benefit (income) cost, excluding service cost
Loss (gain) on AB InBev/SABMiller business combination
Earnings from equity investment in AB InBev/SABMiller
Loss (gain) on AB InBev/SABMiller business combination
Provision (benefit) for income taxes

Earnings before income taxes

Earnings before income taxes
Net earnings

Provision (benefit) for income taxes
Net earnings attributable to noncontrolling interests

Net earnings
Net earnings attributable to Altria

Net earnings attributable to noncontrolling interests
Per share data:

Net earnings attributable to Altria
Basic earnings per share attributable to Altria

Per share data:

Diluted earnings per share attributable to Altria
Basic earnings per share attributable to Altria

See notes to consolidated financial statements.

Diluted earnings per share attributable to Altria

See notes to consolidated financial statements.

2018
25,364

7,373
2018
25,364
5,737
7,373
12,254
5,737
2,756
12,254
383
2,756
9,115
383
665
9,115
—
665
(34)
—
(890)
(34)
33
(890)
9,341
33
2,374
9,341
6,967
2,374
(4)
6,967
6,963
(4)
6,963
3.69

3.68
3.69

3.68

$

$

$

$
$

$
$

$

2017
25,576
7,531
2017
25,576
6,082
7,531
11,963
6,082
2,338
11,963
32
2,338
9,593
32
705
9,593
—
705
37
—
(532)
37
(445)
(532)
9,828
(445)
(399)
9,828
10,227
(399)
(5)
10,227
10,222
(5)
10,222
5.31

5.31
5.31

5.31

$

$

$

$
$

$
$

$

2016
25,744
7,765
2016
25,744
6,407
7,765
11,572
6,407
2,662
11,572
149
2,662
8,761
149
747
8,761
823
747
(1)
823
(795)
(1)
(13,865)
(795)
21,852
(13,865)
7,608
21,852
14,244
7,608
(5)
14,244
14,239
(5)
14,239
7.28

7.28
7.28

7.28

$

$

$

$
$

$
$

$

40

40
40

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Altria Group, Inc. and Subsidiaries
Consolidated Statements of Comprehensive Earnings
Altria Group, Inc. and Subsidiaries
(in millions of dollars)
_______________________
Consolidated Statements of Comprehensive Earnings
(in millions of dollars)
_______________________

for the years ended December 31,

Net earnings
for the years ended December 31,
Other comprehensive earnings (losses), net of deferred income taxes:
Net earnings
Other comprehensive earnings (losses), net of deferred income taxes:

Benefit plans
AB InBev/SABMiller
Benefit plans
Currency translation adjustments and other
AB InBev/SABMiller
Currency translation adjustments and other

Other comprehensive (losses) earnings, net of deferred income taxes

Other comprehensive (losses) earnings, net of deferred income taxes
Comprehensive earnings

Comprehensive earnings attributable to noncontrolling interests
Comprehensive earnings
Comprehensive earnings attributable to Altria
Comprehensive earnings attributable to noncontrolling interests
Comprehensive earnings attributable to Altria

See notes to consolidated financial statements.

See notes to consolidated financial statements.

$

$

$

$

2018
6,967
2018
6,967
68
(309)
68
(1)
(309)
(242)
(1)
(242)
6,725
(4)
6,725
6,721
(4)
6,721

2017

10,227
2017

10,227
209
(54)
209
—
(54)
155
—

155
10,382
(5)
10,382
10,377
(5)
10,377

$

$

$

$

2016

14,244
2016

14,244
(38)
1,265
(38)
1
1,265
1,228
1

1,228
15,472
(5)
15,472
15,467
(5)
15,467

$

$

$

$

40

41

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioAltria Group, Inc. and Subsidiaries
Consolidated Statements of Cash Flows
(in millions of dollars) 
Altria Group, Inc. and Subsidiaries
__________________
Consolidated Statements of Cash Flows
(in millions of dollars)
__________________

for the years ended December 31,
Cash Provided by (Used in) Operating Activities

$

$

Net earnings

for the years ended December 31,
Cash Provided by (Used in) Operating Activities

Adjustments to reconcile net earnings to operating cash flows:
Net earnings
Adjustments to reconcile net earnings to operating cash flows:

Depreciation and amortization

Deferred income tax (benefit) provision
Depreciation and amortization
Earnings from equity investment in AB InBev/SABMiller
Deferred income tax (benefit) provision
Loss (gain) on AB InBev/SABMiller business combination
Earnings from equity investment in AB InBev/SABMiller
Dividends from AB InBev/SABMiller
Loss (gain) on AB InBev/SABMiller business combination
Asset impairment and exit costs, net of cash paid
Dividends from AB InBev/SABMiller
Loss on early extinguishment of debt
Asset impairment and exit costs, net of cash paid
Cash effects of changes:
Loss on early extinguishment of debt
Cash effects of changes:

Receivables

Inventories
Receivables
Accounts payable
Inventories
Income taxes
Accounts payable
Accrued liabilities and other current assets
Income taxes
Accrued settlement charges
Accrued liabilities and other current assets
Pension and postretirement plans contributions
Pension provisions and postretirement, net
Pension and postretirement plans contributions
Other, net
Pension provisions and postretirement, net

Net cash provided by operating activities

Accrued settlement charges

Cash Provided by (Used in) Investing Activities

Other, net

Cash Provided by (Used in) Investing Activities

Net cash provided by operating activities

Capital expenditures
Acquisitions of businesses and assets
Capital expenditures
Investment in JUUL
Acquisitions of businesses and assets
Proceeds from finance assets
Investment in JUUL
Proceeds from AB InBev/SABMiller business combination
Proceeds from finance assets
Purchase of AB InBev ordinary shares
Proceeds from AB InBev/SABMiller business combination
Proceeds from derivative financial instruments
Purchase of AB InBev ordinary shares
Other, net
Proceeds from derivative financial instruments

Net cash (used in) provided by investing activities

Other, net

Net cash (used in) provided by investing activities

$

$

2018

6,967
2018

6,967
227
(57)
227
(890)
(57)
33
(890)
657
33
354
657
—
354
—
—
(129)
—
27
(129)
218
27
(21)
218
980
(21)
(41)
980
(13)
(41)
79
(13)
8,391
79

8,391
(238)
(15)
(238)
(12,800)
(15)
37
(12,800)
—
37
—
—
35
—
(7)
35
(12,988)
(7)
(12,988)

2017

2016

$

$

10,227
2017

10,227
209
(3,126)
209
(532)
(3,126)
(445)
(532)
806
(445)
(38)
806
—
(38)
—
10
(171)
10
(55)
(171)
(294)
(55)
(85)
(294)
(1,259)
(85)
(294)
(1,259)
(11)
(294)
(41)
(11)
4,901
(41)
4,901
(199)
(415)
(199)
—
(415)
133
—
—
133
—
—
—
—
14
—
(467)
14
(467)

14,244
2016

14,244
204

3,119
204
(795)
3,119
(13,865)
(795)
739
(13,865)
106
739
823
106

823
(27)

(34)
(27)
24
(34)
(231)
24
(113)
(231)
111
(113)
(531)
111
(73)
(531)
125
(73)
3,826
125
3,826
(189)
(45)
(189)
—
(45)
231
—
4,773
231
(1,578)
4,773
510
(1,578)
6
510
3,708
6

3,708

42

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Altria Group, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (Continued)
Altria Group, Inc. and Subsidiaries
(in millions of dollars)
__________________
Consolidated Statements of Cash Flows (Continued)
(in millions of dollars)
__________________

2018

for the years ended December 31,

2017

2016

Cash Provided by (Used in) Financing Activities
for the years ended December 31,

Proceeds from short-term borrowings

Cash Provided by (Used in) Financing Activities

Long-term debt issued
Proceeds from short-term borrowings
Long-term debt repaid
Long-term debt issued
Repurchases of common stock
Long-term debt repaid
Dividends paid on common stock
Repurchases of common stock
Premiums and fees related to early extinguishment of debt
Dividends paid on common stock
Other, net
Premiums and fees related to early extinguishment of debt
Net cash provided by (used in) financing activities
Other, net

Cash, cash equivalents and restricted cash:

Net cash provided by (used in) financing activities

Cash, cash equivalents and restricted cash:

Increase (decrease)
Balance at beginning of year
Increase (decrease)
Balance at end of year
Balance at beginning of year
Balance at end of year
  Income taxes

Cash paid:    Interest

Cash paid:    Interest

  Income taxes

$

$

$

$
$
$
$
$

2018
12,800
—
12,800
(864)
—
(1,673)
(864)
(5,415)
(1,673)
—
(5,415)
(132)
—
4,716
(132)
4,716
119
1,314
119
1,433
1,314
704
1,433
2,307
704
2,307

$

$

$

$
$
$
$
$

2017

— $

—
— $
—
—
(2,917)
—
(4,807)
(2,917)
—
(4,807)
(47)
—
(7,771)
(47)
(7,771)
(3,337)
4,651
(3,337)
1,314
4,651
696
1,314
3,036
696
3,036

$
$
$
$
$

$

2016
—

1,976
—
(933)
1,976
(1,030)
(933)
(4,512)
(1,030)
(809)
(4,512)
(21)
(809)
(5,329)
(21)
(5,329)
2,205

2,446
2,205
4,651
2,446
775
4,651
4,664
775
4,664

The following table provides a reconciliation of cash, cash equivalents and restricted cash to the amounts reported on Altria’s
consolidated balance sheets:

The following table provides a reconciliation of cash, cash equivalents and restricted cash to the amounts reported on Altria’s
at December 31,
consolidated balance sheets:
Cash and cash equivalents
at December 31,
Restricted cash included in other current assets (1)
Cash and cash equivalents
Restricted cash included in other assets (1)
Restricted cash included in other current assets (1)
Restricted cash included in other assets (1)
(1) Restricted cash consisted of cash deposits collateralizing appeal bonds posted by PM USA to obtain stays of judgments pending
appeals.  See Note 19. Contingencies.
(1) Restricted cash consisted of cash deposits collateralizing appeal bonds posted by PM USA to obtain stays of judgments pending 
See notes to consolidated financial statements.
appeals.  See Note 19. Contingencies.

2018
1,333
2018
57
1,333
43
57
1,433
43
1,433

2017
1,253
2017
25
1,253
36
25
1,314
36
1,314

Cash, cash equivalents and restricted cash

Cash, cash equivalents and restricted cash

$

$

$

$

$

$

$

$

$

$

$

$

2016
4,569
2016
—
4,569
82
—
4,651
82
4,651

See notes to consolidated financial statements.

42

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Altria Group, Inc. and Subsidiaries
Altria Group, Inc. and Subsidiaries
Altria Group, Inc. and Subsidiaries
Consolidated Statements of Stockholders’ Equity
Consolidated Statements of Stockholders’ Equity
Consolidated Statements of Earnings
(in millions of dollars, except per share data)
(in millions of dollars, except per share data) 
(in millions of dollars, except per share data)
____________________________________
____________________________________
____________________________________

Attributable to Altria
Attributable to Altria

Additional
Additional
Paid-in
Paid-in
Capital
Capital
5,813
5,813
—
—

Earnings
Earnings
Reinvested in
Reinvested in
the Business
the Business
27,257
27,257
14,239
14,239

$
$

Accumulated
Accumulated
$
Other
Other
Comprehensive
Comprehensive
Losses
Losses
(3,280) $
(3,280) $
—
—

$
$

2018
25,364
$
Cost of
Cost of
Repurchased
Repurchased
7,373
Stock
Stock
5,737

(27,845) $
(27,845) $
—
—

2017
25,576
Non-
Non-
controlling
controlling
7,531
Interests
Interests
6,082
11,963

$

2016
25,744
Total
Total
Stockholders’
Stockholders’
7,765
Equity
Equity
2,873
2,873
14,239
14,239

6,407
11,572

(7) $
(7) $
—
—

for the years ended December 31,

$
$

$
$

Gross profit

Operating income

of deferred income taxes
of deferred income taxes

Balances, December 31, 2016
Balances, December 31, 2016

—
—
—
—
—
—
—
—
—
—
935
935
—
—

Common
Common
Stock
Stock
935
935
—
—

Net revenues
Cost of sales
Balances, December 31, 2015
Excise taxes on products
Balances, December 31, 2015
Net earnings (1)
Net earnings (1)
Other comprehensive earnings, net 
Other comprehensive earnings, net 
Marketing, administration and research costs
Asset impairment and exit costs
Stock award activity
Stock award activity
Cash dividends declared ($2.35 per share)
Cash dividends declared ($2.35 per share)
Repurchases of common stock
Interest and other debt expense, net
Repurchases of common stock
Other
Other
Loss on early extinguishment of debt
Net periodic benefit (income) cost, excluding service cost
Net earnings (1)
Net earnings (1)
Earnings from equity investment in AB InBev/SABMiller
Other comprehensive earnings, net 
Other comprehensive earnings, net 
Loss (gain) on AB InBev/SABMiller business combination
Stock award activity
Stock award activity
Earnings before income taxes
Cash dividends declared ($2.54 per share)
Cash dividends declared ($2.54 per share)
Provision (benefit) for income taxes
Repurchases of common stock
Repurchases of common stock
Balances, December 31, 2017
Balances, December 31, 2017

—
—
—
—
—
—
—
—
935
935
Net earnings attributable to noncontrolling interests
Reclassification due to adoption of ASU 2018-02 (2)
—
Reclassification due to adoption of ASU 2018-02 (2)
—
Net earnings (1)
Net earnings attributable to Altria
—
Net earnings (1)
—
Other comprehensive losses, net of deferred 
Per share data:
Other comprehensive losses, net of deferred 
income taxes
income taxes
Stock award activity
Stock award activity
Cash dividends declared ($3.00 per share)
Cash dividends declared ($3.00 per share)
Repurchases of common stock
Repurchases of common stock
Other
Other
See notes to consolidated financial statements.

—
—
—
—
—
—
Diluted earnings per share attributable to Altria
—
—
—
—
935
935

Basic earnings per share attributable to Altria

Balances, December 31, 2018
Balances, December 31, 2018

of deferred income taxes
of deferred income taxes

Net earnings

$
$

$
$

—
—
90
90
—
—
—
—
(10)
(10)
5,893
5,893
—
—

—
—
59
59
—
—
—
—
5,952
5,952
—
—
—
—

—
—
9
9
—
—
—
—
—
—
5,961
5,961

$
$

—
—
—
—
(4,590)
(4,590)
—
—
—
—
36,906
36,906
10,222
10,222

—
—
—
—
(4,877)
(4,877)
—
—
42,251
42,251
408
408
6,963
6,963

—
—
—
—
(5,660)
(5,660)
—
—
—
—
43,962
43,962

12,254
2,756

—
—
(37)
(37)
—
—
(1,030)
(1,030)
—
—
(28,912)
(28,912)
—
—

—
—
(35)
(35)
—
—
(2,917)
(2,917)
(31,864)
(31,864)
—
—
$
—
—

383
9,115

665
—
(34)
(890)
33
9,341

2,374

6,967
(4)
6,963

1,228
1,228
—
—
—
—
—
—
—
—
(2,052)
(2,052)
—
—

155
155
—
—
—
—
—
—
(1,897)
(1,897)
(408)
(408)
$
—
—

2,338
32

9,593
705

—
37
(532)
(445)
9,828
(399)
10,227
(5)
10,222

—
—
—
—
—
—
—
—
10
10
3
3
—
—

—
—
—
—
—
—
—
—
3
3
—
—
—
—

(242)
(242)
—
$
—
—
—
$
—
—
—
—
(2,547) $
(2,547) $

$
$

3.69

3.68

—
—
13
$
13
—
—
$
(1,673)
(1,673)
—
—
(33,524) $
(33,524) $

5.31

5.31

—
—
—
—
—
—
—
—
(1)
(1)
2
2

2,662
1,228
1,228
149
53
53
(4,590)
8,761
(4,590)
(1,030)
747
(1,030)
—
—
823
12,773
12,773
(1)
10,222
10,222
(795)
(13,865)

21,852

155
155
24
24
(4,877)
(4,877)
(2,917)
(2,917)
15,380
15,380
(5)
—
—
14,239
6,963
6,963

7,608
14,244

7.28

7.28

(242)
(242)
22
22
(5,660)
(5,660)
(1,673)
(1,673)
(1)
(1)
14,789
14,789

$

$

$

$
$

(1) Amounts attributable to noncontrolling interests for each of the years ended December 31, 2018, 2017 and 2016 exclude net earnings of $4 million, $5 million and $5 
(1) Amounts attributable to noncontrolling interests for each of the years ended December 31, 2018, 2017 and 2016 exclude net earnings of $4 million, $5 million and $5
million, respectively, due to the redeemable noncontrolling interest related to Stag’s Leap Wine Cellars, which is reported in the mezzanine equity section on the 
million, respectively, due to the redeemable noncontrolling interest related to Stag’s Leap Wine Cellars, which is reported in the mezzanine equity section on the
consolidated balance sheets at December 31, 2018, 2017 and 2016.  See Note 19. Contingencies.
consolidated balance sheets at December 31, 2018, 2017 and 2016.  See Note 19. Contingencies.
(2) For further discussion, see Note 15. Income Taxes.
(2) For further discussion, see Note 15. Income Taxes.

See notes to consolidated financial statements.
See notes to consolidated financial statements.

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Altria Group, Inc. and Subsidiaries
Notes to Consolidated Financial Statements
_______________________________

Note 1.   Background and Basis of Presentation

  Background: At December 31, 2018, Altria Group, Inc.’s 
(“Altria”) wholly-owned subsidiaries included Philip Morris USA 
Inc. (“PM USA”), which is engaged in the manufacture and sale 
of cigarettes in the United States; John Middleton Co. 
(“Middleton”), which is engaged in the manufacture and sale of 
machine-made large cigars and pipe tobacco and is a wholly-
owned subsidiary of PM USA; Sherman Group Holdings, LLC 
and its subsidiaries (“Nat Sherman”), which are engaged in the 
manufacture and sale of super premium cigarettes and the sale of 
premium cigars; and UST LLC (“UST”), which through its 
wholly-owned subsidiaries, including U.S. Smokeless Tobacco 
Company LLC (“USSTC”) and Ste. Michelle Wine Estates Ltd. 
(“Ste. Michelle”), is engaged in the manufacture and sale of 
smokeless tobacco products and wine.  Altria’s other operating 
companies included Philip Morris Capital Corporation 
(“PMCC”), which maintains a portfolio of finance assets, 
substantially all of which are leveraged leases, and Nu Mark LLC 
(“Nu Mark”), both of which are wholly-owned subsidiaries.  In 
December 2018, Altria announced the decision to refocus its 
innovative product efforts, which includes the discontinuation of 
production and distribution of all MarkTen and Green Smoke e-
vapor products.  Prior to that time, Nu Mark was engaged in the 
manufacture and sale of innovative tobacco products.  Other 
Altria wholly-owned subsidiaries included Altria Group 
Distribution Company, which provides sales and distribution 
services to certain Altria operating subsidiaries, and Altria Client 
Services LLC, which provides various support services in areas 
such as legal, regulatory, consumer engagement, finance, human 
resources and external affairs to Altria and its subsidiaries.  
Altria’s access to the operating cash flows of its wholly-owned 
subsidiaries consists of cash received from the payment of 
dividends and distributions, and the payment of interest on 
intercompany loans by its subsidiaries.  At December 31, 2018, 
Altria’s principal wholly-owned subsidiaries were not limited by 
long-term debt or other agreements in their ability to pay cash 
dividends or make other distributions with respect to their equity 
interests.

At September 30, 2016, Altria had an approximate 27% 

ownership of SABMiller plc (“SABMiller”), which Altria 
accounted for under the equity method of accounting.  In October 
2016, Anheuser-Busch InBev SA/NV (“Legacy AB InBev”) 
completed its business combination with SABMiller, and Altria 
received cash and shares representing a 9.6% ownership in the 
combined company (the “AB InBev Transaction”).  The newly 
formed Belgian company, which retained the name Anheuser-
Busch InBev SA/NV (“AB InBev”), became the holding 
company for the combined businesses.  Subsequently, Altria 
purchased approximately 12 million ordinary shares of AB InBev, 
increasing Altria’s ownership to approximately 10.2% at 
December 31, 2016.  At December 31, 2018, Altria had an 
approximate 10.1% ownership of AB InBev, which Altria 
accounts for under the equity method of accounting using a one-
quarter lag.  As a result of the one-quarter lag and the timing of 

the completion of the AB InBev Transaction, no earnings from 
Altria’s equity investment in AB InBev were recorded for the year 
ended December 31, 2016.  Altria receives cash dividends on its 
interest in AB InBev if and when AB InBev pays such dividends.  
For further discussion, see Note 7. Investment in AB InBev/
SABMiller.

On December 20, 2018, Altria purchased, through a wholly-
owned subsidiary, shares of non-voting convertible common stock 
of JUUL Labs, Inc. (“JUUL”), representing a 35% economic 
interest for $12.8 billion.  JUUL is engaged in the manufacture 
and sale of e-vapor products globally.  If and when antitrust 
clearance is obtained, Altria’s non-voting shares will 
automatically convert to voting shares (“Share Conversion”).  At 
December 31, 2018, Altria accounted for its investment in JUUL 
as an investment in an equity security.  Upon Share Conversion, 
Altria expects to account for its investment in JUUL under the 
equity method of accounting.  Altria will receive cash dividends 
on its interest in JUUL if and when JUUL pays such dividends.  
For further discussion, see Note 8. Investment in JUUL.

On December 7, 2018, Altria announced that it entered into 
an agreement to purchase, through a subsidiary, approximately 
146.2 million newly issued common shares of Cronos Group Inc. 
(“Cronos”), a global cannabinoid company headquartered in 
Toronto, Canada.  Altria expects the transaction to close in the 
first half of 2019.  Upon completion of this transaction, Altria will 
own an approximate 45% equity interest in Cronos.  Additionally, 
the agreement includes a warrant to purchase up to an additional 
approximately 72.2 million common shares of Cronos at a per 
share exercise price of Canadian dollar (“CAD”) $19.00.  The 
purchase price for the approximate 45% equity interest and 
warrant is approximately CAD $2.4 billion (approximately U.S. 
dollar (“USD”) $1.8 billion, based on the CAD to USD exchange 
rate on January 25, 2019), to be paid on the date of the closing of 
the transaction.  Upon full exercise of the warrant, which expires 
four years after issuance, Altria would own approximately 55% of 
the outstanding common shares of Cronos.  The exercise price for 
the warrant is approximately CAD $1.4 billion (approximately 
USD $1.0 billion, based on the CAD to USD exchange rate on 
January 25, 2019).  As part of the agreement, upon completion of 
this transaction, Altria will have the right to nominate four 
directors, including one independent director, to serve on Cronos’ 
Board of Directors, which will be expanded from five to seven 
directors.  Altria expects to account for its investment in Cronos 
under the equity method of accounting.  The closing of this 
transaction is subject to certain customary closing conditions, 
including approval of Cronos shareholders and receipt of 
regulatory approvals.

In January 2019, Altria entered into derivative financial 
instruments in the form of forward contracts, which mature on 
April 15, 2019, to hedge a portion of Altria’s exposure to foreign 
currency exchange rate movements in the CAD to USD, in 
relation to the CAD $2.4 billion aggregate purchase price for the 
Cronos transaction.  The aggregate notional amounts of the 
forward contracts were approximately USD $1.1 billion (CAD 

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accounting; therefore, changes in the fair values of the forward 
contracts will be recorded as gains or losses in Altria’s 
consolidated statements of earnings in the periods in which the 
changes occur.

  Basis of Presentation: The consolidated financial statements 
include Altria, as well as its wholly-owned and majority-owned 
subsidiaries.  Investments in which Altria has the ability to 
exercise significant influence over the operating and financial 
policies of the investee are accounted for under the equity method 
of accounting.  Equity investments in which Altria does not have 
the ability to exercise significant influence over the operating and 
financial policies of the investee are accounted for as an 
investment in an equity security.  All intercompany transactions 
and balances have been eliminated.

The preparation of financial statements in conformity with 
accounting principles generally accepted in the United States of 
America (“U.S. GAAP”) requires management to make estimates 
and assumptions that affect the reported amounts of assets and 
liabilities, the disclosure of contingent liabilities at the dates of 
the financial statements and the reported amounts of net revenues 
and expenses during the reporting periods.  Significant estimates 
and assumptions include, among other things, pension and benefit 
plan assumptions, lives and valuation assumptions for goodwill 
and other intangible assets, impairment evaluations for equity 
investments, marketing programs, income taxes, and the 
allowance for losses and estimated residual values of finance 
leases.  Actual results could differ from those estimates.

On January 1, 2018, Altria adopted the following Accounting 

Standards Updates (“ASU”):

  ASU No. 2014-09, Revenue from Contracts with 

Customers (Topic 606) and all related ASU amendments 
(collectively “ASU No. 2014-09”), as discussed in Note 
2. Summary of Significant Accounting Policies and Note 
3. Revenues from Contracts with Customers;

  ASU No. 2016-01, Financial Instruments-Overall 

(Subtopic 825-10): Recognition and Measurement of 
Financial Assets and Financial Liabilities and the 
related ASU amendment (collectively “ASU No. 
2016-01”);

  ASU No. 2016-15, Statement of Cash Flows (Topic 230): 

Classification of Certain Cash Receipts and Cash 
Payments (“ASU No. 2016-15”);

  ASU No. 2016-18, Statement of Cash Flows (Topic 230): 

Restricted Cash (“ASU No. 2016-18”); and 

  ASU No. 2017-07, Compensation-Retirement Benefits 

(Topic 715): Improving the Presentation of Net Periodic 
Pension Cost and Net Periodic Postretirement Benefit 
Cost (“ASU No. 2017-07”), as discussed in Note 17. 
Benefit Plans.  

Additionally, on October 1, 2018, Altria adopted ASU No. 

2018-02, Income Statement-Reporting Comprehensive Income 
(Topic 220): Reclassification of Certain Tax Effects from 
Accumulated Other Comprehensive Income (“ASU No. 
2018-02”), as discussed in Note 15. Income Taxes.

The adoption of ASU No. 2016-01, which addresses certain 

aspects of the recognition, measurement, presentation and 
disclosure of financial instruments, did not impact Altria’s 
consolidated financial statements.  

The adoption of ASU No. 2016-15, which addresses how 
eight specific cash flow issues are to be presented and classified 
in the statement of cash flows, did not impact Altria’s 
consolidated statements of cash flows.  In addition, Altria made 
an accounting policy election to continue to classify distributions 
received from equity method investees using the nature of 
distribution approach.  

ASU No. 2016-18, which Altria adopted retrospectively, 

requires that a statement of cash flows explain the change during 
the period in the total of cash, cash equivalents and amounts 
generally described as restricted cash and restricted cash 
equivalents.  As a result of the adoption, restricted cash of $61 
million and $82 million at December 31, 2017 and 2016, 
respectively, was included in cash, cash equivalents and restricted 
cash on Altria’s consolidated statements of cash flows.

Certain prior year amounts have been reclassified to conform 
with the current year’s presentation due primarily to Altria’s 2018 
adoption of ASU No. 2016-18 and ASU No. 2017-07. 

Note 2.  Summary of Significant Accounting Policies

  Cash and Cash Equivalents: Cash equivalents include 
demand deposits with banks and all highly liquid investments 
with original maturities of three months or less.  Cash equivalents 
are stated at cost plus accrued interest, which approximates fair 
value.

  Depreciation, Amortization, Impairment Testing and 
Asset Valuation: Property, plant and equipment are stated at 
historical costs and depreciated by the straight-line method over 
the estimated useful lives of the assets.  Machinery and equipment 
are depreciated over periods up to 25 years, and buildings and 
building improvements over periods up to 50 years.  Definite-
lived intangible assets are amortized over their estimated useful 
lives up to 25 years.

Altria reviews long-lived assets, including definite-lived 
intangible assets, for impairment whenever events or changes in 
business circumstances indicate that the carrying value of the 
assets may not be fully recoverable.  Altria performs undiscounted 
operating cash flow analyses to determine if an impairment exists.  
For purposes of recognition and measurement of an impairment 
for assets held for use, Altria groups assets and liabilities at the 
lowest level for which cash flows are separately identifiable.  If 
Altria determines that an impairment exists, any related 
impairment loss is calculated based on fair value.  Impairment 
losses on assets to be disposed of, if any, are based on the 
estimated proceeds to be received, less costs of disposal.  Altria 
also reviews the estimated remaining useful lives of long-lived 
assets whenever events or changes in business circumstances 
indicate the lives may have changed.

Altria conducts a required annual review of goodwill and 
indefinite-lived intangible assets for potential impairment, and 
more frequently if an event occurs or circumstances change that 
would require Altria to perform an interim review.  If the carrying 
value of goodwill exceeds its fair value, which is determined 

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The amount of impairment loss is measured as the difference 
between the carrying value and the implied fair value.  If the 
carrying value of an indefinite-lived intangible asset exceeds its 
fair value, which is determined using discounted cash flows, the 
intangible asset is considered impaired and is reduced to fair 
value. 

Altria reviews its investment in AB InBev for impairment by 
comparing the fair value of its investment to its carrying value.  If 
the carrying value of Altria’s investment exceeds its fair value and 
the loss in value is other than temporary, the investment is 
considered impaired and impairment is recognized in the period 
identified.  The factors used to make this determination include 
the duration and magnitude of the fair value decline, AB InBev’s 
financial condition and near-term prospects, and Altria’s intent 
and ability to hold its investment in AB InBev until recovery.  
Altria reviews its investment in JUUL for impairment by 
performing a qualitative assessment of impairment indicators.  If 
a qualitative assessment indicates that Altria’s investment in 
JUUL is impaired and the fair value of the investment is less than 
its carrying value, the investment is written down to its fair value.

  Derivative Financial Instruments: Altria enters into 
derivatives to mitigate the potential impact of certain market 
risks, including foreign currency exchange rate risk.  Altria uses 
various types of derivative financial instruments, including 
forward contracts, options and swaps.

Derivative financial instruments are recorded at fair value on 

the consolidated balance sheets as either assets or liabilities.  
Derivative financial instruments that qualify for hedge accounting 
are designated as either fair value hedges, cash flow hedges or net 
investment hedges at the inception of the contracts.  For fair value 
hedges, changes in the fair value of the derivative, as well as the 
offsetting changes in the fair value of the hedged item, are 
recorded in the consolidated statements of earnings each period.  
For cash flow hedges, changes in the fair value of the derivative 
are recorded each period in accumulated other comprehensive 
earnings (losses) and are reclassified to the consolidated 
statements of earnings in the same periods in which operating 
results are affected by the respective hedged item.  For net 
investment hedges, changes in the fair value of the derivative or 
foreign currency transaction gains or losses on a nonderivative 
hedging instrument are recorded in accumulated other 
comprehensive earnings (losses) to offset the change in the value 
of the net investment being hedged.  Such amounts remain in 
accumulated other comprehensive earnings (losses) until the 
complete or substantially complete liquidation of the underlying 
foreign operations occurs or, for investments in foreign entities 
accounted for under the equity method of accounting, Altria’s 
economic interest in the underlying foreign entity decreases.  
Cash flows from hedging instruments are classified in the same 
manner as the respective hedged item in the consolidated 
statements of cash flows.  

To qualify for hedge accounting, the hedging relationship, 

both at inception of the hedge and on an ongoing basis, is 
expected to be highly effective at offsetting changes in the fair 
value of the hedged risk during the period that the hedge is 
designated.  Altria formally designates and documents, at 

inception, the financial instrument as a hedge of a specific 
underlying exposure, the risk management objective, the strategy 
for undertaking the hedge transaction and method for assessing 
hedge effectiveness.  Additionally, for qualified hedges of 
forecasted transactions, if it becomes probable that a forecasted 
transaction will not occur, the hedge would no longer be 
considered effective and all of the derivative gains and losses 
would be recorded in the consolidated statement of earnings in the 
current period.  

For financial instruments that are not designated as hedging 

instruments or do not qualify for hedge accounting, changes in 
fair value are recorded in the consolidated statements of earnings 
each period.  Altria does not enter into or hold derivative financial 
instruments for trading or speculative purposes.

  Employee Benefit Plans: Altria provides a range of benefits 
to certain employees and retired employees, including pension, 
postretirement health care and postemployment benefits.  Altria 
records annual amounts relating to these plans based on 
calculations specified by U.S. GAAP, which include various 
actuarial assumptions as to discount rates, assumed rates of return 
on plan assets, mortality, compensation increases, turnover rates 
and health care cost trend rates.

Altria recognizes the funded status of its defined benefit 

pension and other postretirement plans on the consolidated 
balance sheet and records as a component of other comprehensive 
earnings (losses), net of deferred income taxes, the gains or losses 
and prior service costs or credits that have not been recognized as 
components of net periodic benefit cost.  The gains or losses and 
prior service costs or credits recorded as components of other 
comprehensive earnings (losses) are subsequently amortized into 
net periodic benefit cost in future years.

  Environmental Costs: Altria is subject to laws and 
regulations relating to the protection of the environment. Altria 
provides for expenses associated with environmental remediation 
obligations on an undiscounted basis when such amounts are 
probable and can be reasonably estimated.  Such accruals are 
adjusted as new information develops or circumstances change.
Compliance with environmental laws and regulations, 
including the payment of any remediation and compliance costs 
or damages and the making of related expenditures, has not had, 
and is not expected to have, a material adverse effect on Altria’s 
consolidated results of operations, capital expenditures, financial 
position or cash flows (see Note 19. Contingencies - 
Environmental Regulation).

  Fair Value Measurements: Altria measures certain assets 
and liabilities at fair value.  Fair value is defined as the exchange 
price that would be received to sell an asset or paid to transfer a 
liability (an exit price) in the principal or most advantageous 
market for the asset or liability in an orderly transaction between 
market participants on the measurement date.  Altria uses a fair 
value hierarchy, which gives the highest priority to unadjusted 
quoted prices in active markets for identical assets and liabilities 
(Level 1 measurements) and the lowest priority to unobservable 
inputs (Level 3 measurements).  The three levels of inputs used to 
measure fair value are:

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identical assets or liabilities.

Level 2  Observable inputs other than Level 1 prices, such as 
quoted prices for similar assets or liabilities; quoted 
prices in markets that are not active; or other inputs 
that are observable or can be corroborated by 
observable market data for substantially the full term 
of the assets or liabilities.

Level 3  Unobservable inputs that are supported by little or no 

market activity and that are significant to the fair value 
of the assets or liabilities.

  Guarantees: Altria recognizes a liability for the fair value of 
the obligation of qualifying guarantee activities.  See Note 19. 
Contingencies for a further discussion of guarantees.

Income Taxes: Significant judgment is required in 
determining income tax provisions and in evaluating tax 
positions.

Deferred tax assets and liabilities are determined based on the 
difference between the financial statement and tax bases of assets 
and liabilities, using enacted tax rates in effect for the year in 
which the differences are expected to reverse.  Altria records a 
valuation allowance when it is more-likely-than-not that some 
portion or all of a deferred tax asset will not be realized. 

Altria recognizes a benefit for uncertain tax positions when a 
tax position taken or expected to be taken in a tax return is more-
likely-than-not to be sustained upon examination by taxing 
authorities.  The amount recognized is measured as the largest 
amount of benefit that is greater than 50% likely of being realized 
upon ultimate settlement.  Altria recognizes accrued interest and 
penalties associated with uncertain tax positions as part of the 
provision for income taxes in its consolidated statements of 
earnings.

Inventories: The last-in, first-out (“LIFO”) method is used to 

• 
determine the cost of substantially all tobacco inventories.  The 
cost of the remaining inventories is determined using the first-in, 
first-out (“FIFO”) and average cost methods.  Inventories that are 
measured using the LIFO method are stated at the lower of cost or 
market.  Inventories that are measured using the FIFO and 
average cost methods are stated at the lower of cost and net 
realizable value.  It is a generally recognized industry practice to 
classify leaf tobacco and wine inventories as current assets 
although part of such inventory, because of the duration of the 
curing and aging process, ordinarily would not be used within one 
year.

  Litigation Contingencies and Costs: Altria and its 
subsidiaries record provisions in the consolidated financial 
statements for pending litigation when it is determined that an 
unfavorable outcome is probable and the amount of the loss can 
be reasonably estimated.  Litigation defense costs are expensed as 
incurred and included in marketing, administration and research 
costs in the consolidated statements of earnings.  See Note 19. 
Contingencies.

  Marketing Costs: Altria’s businesses promote their products 
with consumer incentives, trade promotions and consumer 
engagement programs.  These consumer incentive and trade 

promotion activities, which include discounts, coupons, rebates, 
in-store display incentives and volume-based incentives, do not 
create a distinct deliverable and are, therefore, recorded as a 
reduction of revenues.  Consumer engagement program payments 
are made to third parties.  Altria’s businesses expense these 
consumer engagement programs, which include event marketing, 
as incurred and such expenses are included in marketing, 
administration and research costs in Altria’s consolidated 
statements of earnings.  For interim reporting purposes, Altria’s 
businesses charge consumer engagement programs and certain 
consumer incentive expenses to operations as a percentage of 
sales, based on estimated sales and related expenses for the full 
year.

  Revenue Recognition: On January 1, 2018, Altria adopted 
ASU No. 2014-09.  For further discussion, see Note 3. Revenues 
from Contracts with Customers.

Altria’s businesses generate substantially all of their revenue 

from sales contracts with customers.  While Altria’s businesses 
enter into separate sales contracts with each customer for each 
product type, all sales contracts are similarly structured.  These 
contracts create an obligation to transfer product to the customer.  
All performance obligations are satisfied within one year; 
therefore, costs to obtain contracts are expensed as incurred and 
unsatisfied performance obligations are not disclosed.  There is no 
financing component because Altria expects, at contract 
inception, that the period between when Altria transfers product to 
the customer and when the customer pays for that product will be 
one year or less.

Altria’s businesses define net revenues as revenues, which 

include excise taxes and shipping and handling charges billed to 
customers, net of cash discounts for prompt payment, sales 
returns (also referred to as returned goods) and sales incentives.  
Altria’s businesses exclude from the transaction price sales taxes 
and value-added taxes imposed at the time of sale (which do not 
include excise taxes on cigarettes, cigars, smokeless tobacco or 
wine billed to customers).  

Altria’s businesses recognize revenues from sales contracts 

with customers upon shipment of goods when control of such 
products is obtained by the customer.  Altria’s businesses 
determine that a customer obtains control of the product upon 
shipment when title of such product and risk of loss transfers to 
the customer.  Altria’s businesses account for shipping and 
handling costs as fulfillment costs and such amounts are classified 
as part of cost of sales in Altria’s consolidated statements of 
earnings.  Altria’s businesses record an allowance for returned 
goods, based principally on historical volume and return rates, 
which is included in other accrued liabilities on Altria’s 
consolidated balance sheets.  Altria’s businesses record sales 
incentives, which consist of consumer incentives and trade 
promotion activities, as a reduction to revenues (a portion of 
which is based on amounts estimated as being due to wholesalers, 
retailers and consumers at the end of a period) based principally 
on historical volume, utilization and redemption rates.  Expected 
payments for sales incentives are included in accrued marketing 
liabilities on Altria’s consolidated balance sheets. 

Payment terms vary depending on product type.  Altria’s 
businesses consider payments received in advance of product 

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shipment as deferred revenue, which is included in other accrued 
liabilities on Altria’s consolidated balance sheets until revenue is 
recognized.  PM USA receives payment in advance of a customer 
obtaining control of the product.  USSTC receives substantially 
all payments within one business day of the customer obtaining 

control of the product.  Ste. Michelle receives substantially all 
payments from customers within 45 days of the customer 
obtaining control of the product.  Amounts due from customers 
are included in receivables on Altria’s consolidated balance 
sheets.

  New Accounting Guidance Not Yet Adopted: The following table provides a description of issued accounting guidance applicable 
to, but not yet adopted by, Altria:

Standards

ASU Nos. 2016-02; 
2018-01; 2018-10; 
2018-11; 2018-20
Leases (Topic 842)

Description

The guidance requires entities to 
recognize lease assets and lease 
liabilities on the balance sheet and 
disclose key information about 
leasing arrangements.

Effective Date for Public Entity
The guidance is effective for 
annual reporting periods beginning 
after December 15, 2018, including 
interim periods within that 
reporting period.  Early adoption is 
permitted.

ASU Nos. 2016-13 
and 2018-19 
Measurement of Credit 
Losses on Financial 
Instruments (Topic 
326)

The guidance replaces the current 
incurred loss impairment 
methodology for recognizing credit 
losses for financial assets with a 
methodology that reflects the 
entity’s current estimate of all 
expected credit losses and requires 
consideration of a broader range of 
reasonable and supportable 
information for estimating credit 
losses.

The guidance is effective for
annual reporting periods beginning
after December 15, 2019, including
interim periods within that
reporting period.  Early adoption is
permitted only as of annual
reporting periods beginning after
December 15, 2018, including
interim periods within that
reporting period.

Effect on Financial Statements

As a lessor, PMCC maintains a portfolio of 
finance assets, substantially all of which are 
leveraged leases, the accounting of which will be 
unchanged under the new guidance and is not 
expected to change unless there is a contract 
modification to an existing lease.  As lessees, 
Altria and its subsidiaries’ various leases under 
existing guidance are classified as operating leases 
that are not recorded on Altria’s consolidated 
balance sheets but are recorded in Altria’s 
consolidated statements of earnings as expense is 
incurred.  Altria plans to apply the new guidance 
retrospectively at the beginning of the period of 
adoption and will record substantially all leases on 
its consolidated balance sheets as right-of-use 
assets and lease liabilities.  Altria does not expect 
its adoption of this guidance to have a material 
impact on Altria’s consolidated financial 
statements.  The adoption of this guidance will 
result in expanded footnote disclosures.

The adoption of this guidance is not expected to
have a material impact on Altria’s consolidated
financial statements.

ASU No. 2018-15 
Customer’s Accounting 
for Implementation 
Costs Incurred in a 
Cloud Computing 
Arrangement That Is a 
Service Contract 
(Subtopic 350-40)

The guidance aligns the
requirements for capitalizing
implementation costs incurred in a
hosting arrangement that is a
service contract with the
requirements for capitalizing
implementation costs incurred to
develop or obtain internal-use
software (and hosting arrangements
that include an internal-use
software license).

The guidance is effective for fiscal 
years beginning after December 15, 
2019 and interim periods within 
those fiscal years.  Early adoption 
is permitted, including adoption in 
any interim period.

Altria is in the process of evaluating the impact of 
this guidance on its consolidated financial 
statements and related disclosures.

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On January 1, 2018, Altria adopted ASU No. 2014-09, which 
establishes principles for reporting information about the nature, 
amount, timing, and uncertainty of revenue and cash flows arising 
from an entity’s contracts with customers.  Altria elected to apply 
the guidance using the modified retrospective transition method.  
The adoption of this guidance had no impact on the amount and 
timing of revenue recognized by Altria’s businesses; therefore, no 
adjustments were recorded to Altria’s consolidated financial 
statements. 

Altria disaggregates net revenues based on product type.  For 

further discussion, see Note 16. Segment Reporting.

Altria’s businesses offer cash discounts to customers for 
prompt payment and calculate cash discounts as a percentage of 
the list price based on historical experience and agreed-upon 
payment terms.  Altria’s businesses record an allowance for cash 
discounts, which is included as a contra-asset against receivables 
on Altria’s consolidated balance sheets.  There was no allowance 
for cash discounts at December 31, 2018 and 2017, and there 
were no differences between amounts recorded as an allowance 
for cash discounts and cash discounts subsequently given to 
customers.

Altria’s businesses that receive payments in advance of 

product shipment record such payments as deferred revenue.  
These payments are included in other accrued liabilities on 
Altria’s consolidated balance sheets until control of such products 
is obtained by the customer.  Deferred revenue was $288 million 
and $267 million at December 31, 2018 and 2017, respectively.  
When cash is received in advance of product shipment, Altria’s 
businesses satisfy their performance obligations within three days 
of receiving payment.  At December 31, 2018 and 2017, there 
were no differences between amounts recorded as deferred 
revenue and amounts subsequently recognized as revenue.

Receivables, which primarily reflect sales of wine produced 

and/or distributed by Ste. Michelle, were $142 million at 
December 31, 2018 and 2017.  At December 31, 2018 and 2017, 
there were no expected differences between amounts recorded 
and subsequently received, and Altria’s businesses did not record 
an allowance for doubtful accounts against these receivables.

Altria’s businesses record an allowance for returned goods, 

which is included in other accrued liabilities on Altria’s 

Note 4.  Goodwill and Other Intangible Assets, net

Goodwill and other intangible assets, net, by segment were as follows:

consolidated balance sheets.  While all of Altria’s tobacco 
operating companies sell tobacco products with dates relative to 
freshness as printed on product packaging, due to the limited shelf 
life of USSTC’s smokeless tobacco products, it is USSTC’s 
policy to accept authorized sales returns from its customers for 
products that have passed such dates.  Altria’s businesses record 
estimated sales returns, which are based principally on historical 
volume and return rates, as a reduction to revenues.  Actual sales 
returns will differ from estimated sales returns to the extent actual 
results differ from estimated assumptions.  Altria’s businesses 
reflect differences between actual and estimated sales returns in 
the period in which the actual amounts become known.  These 
differences, if any, have not had a material impact on Altria’s 
consolidated financial statements.  All returned goods are 
destroyed upon return and not included in inventory.  
Consequently, Altria’s businesses do not record an asset for their 
right to recover goods from customers upon return.

Sales incentives include variable payments related to goods 
sold by Altria’s businesses.  Altria’s businesses include estimates 
of variable consideration as a reduction to revenues upon 
shipment of goods to customers.  The sales incentives that require 
significant estimates and judgments are as follows:

  Price promotion payments- Altria’s businesses make 
price promotion payments, substantially all of which are 
made to their retail partners to incent the promotion of certain 
product offerings in select geographic areas. 
  Wholesale and retail participation payments- Altria’s 
businesses make payments to their wholesale and retail 
partners to incent merchandising and sharing of sales data in 
accordance with each business’s trade agreements.
These estimates primarily include estimated wholesale to 

retail sales volume and historical acceptance rates.  Actual 
payments will differ from estimated payments to the extent actual 
results differ from estimated assumptions.  Differences between 
actual and estimated payments are reflected in the period such 
information becomes available.  These differences, if any, have 
not had a material impact on Altria’s consolidated financial 
statements.

(in millions)
Smokeable products
Smokeless products
Wine
Other
Total

Goodwill

Other Intangible Assets, net

December 31, 2018
99
$
5,023
74
—
5,196

$

December 31, 2017
99
$
5,023
74
111
5,307

$

December 31, 2018
3,037
$
8,825
239
178
12,279

$

December 31, 2017
3,054
$
8,827
294
225
12,400

$

Goodwill relates to the 2017 acquisition of Nat Sherman, the 2014 acquisition of Green Smoke, Inc. and its affiliates, the 2009 

acquisition of UST and the 2007 acquisition of Middleton.

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December 31, 2018

December 31, 2017

Gross Carrying
Amount
11,846
654
12,500

$

$

$

$

Accumulated
Amortization

— $
221
221

$

Gross Carrying
Amount
12,125
465
12,590

Accumulated
Amortization
—
190
190

$

$

During 2018, Altria recorded goodwill and other intangible 

asset impairment charges of $111 million and $44 million, 
respectively, related to Altria’s decision in the fourth quarter of 
2018 to refocus its innovative product efforts, which includes the 
discontinuation of production and distribution of all MarkTen and 
Green Smoke e-vapor products. 

In addition, during 2018, Altria completed its quantitative 
annual impairment test of goodwill and indefinite-lived intangible 
assets.  Upon completion of this testing, Altria concluded, in the 
wine segment, that the Columbia Crest trademark of $54 million 
was fully impaired as Columbia Crest has been negatively 
impacted by an accelerated decline in the $7 to $10 premium 
wine segment, increased competition and reduction in trade 
support.

During 2017 and 2016, Altria’s quantitative annual 

impairment test of goodwill and indefinite-lived intangible assets 
resulted in no impairment charges.  In addition, there were no 
accumulated impairment losses related to goodwill and other 
intangible assets, net at December 31, 2017.

Other intangible assets consisted of the following: 

(in millions)
Indefinite-lived intangible assets
Definite-lived intangible assets
Total other intangible assets

At December 31, 2018, indefinite-lived intangible assets 
consist substantially of trademarks from Altria’s 2009 acquisition 
of UST ($9.0 billion) and 2007 acquisition of Middleton ($2.6 
billion).  Definite-lived intangible assets, which consist primarily 
of customer relationships, certain cigarette trademarks and 
intellectual property, are amortized over periods up to 25 years.  
Pre-tax amortization expense for definite-lived intangible assets 
during the years ended December 31, 2018, 2017 and 2016, was 
$38 million, $21 million and $21 million, respectively.  Annual 
amortization expense for each of the next five years is estimated 
to be approximately $30 million, assuming no additional 
transactions occur that require the amortization of intangible 
assets. 

The changes in goodwill and net carrying amount of 

intangible assets are as follows:

2018

2017

Goodwill
$ 5,307

(in millions)
Balance at January 1
Changes due to:
   Acquisitions (1)
—
   Asset impairment (2) 
(111)
—
   Amortization
Balance at December 31 $ 5,196

Other
Intangible
Assets,
net
$ 12,400

Goodwill
$ 5,285

Other
Intangible
Assets,
net
$ 12,036

15
(98)
(38)
$ 12,279

22
—
—
$ 5,307

385
—
(21)
$ 12,400

(1) Reflects the 2018 and 2017 purchase of certain intellectual property 
primarily related to innovative tobacco products, and the 2017 
acquisition of Nat Sherman.
(2) Reflects asset impairment of goodwill and other intangible assets, net 
related to e-vapor products, and the Columbia Crest trademark.

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Note 5.  Asset Impairment, Exit and Implementation Costs

Pre-tax asset impairment, exit and implementation costs consisted of the following:

(in millions)

For the year ended December 31,
Smokeable products
Smokeless products
Wine (3)
All other
General corporate
Total

Less amounts included in net periodic
benefit (income) cost, excluding
service cost

Total

Asset Impairment 
and Exit Costs

$

$

2018
82
20
54
227
3
386

$

$

2017
5
28
—
—
—
33

2016
125
42
—
7
5
179

$

$

Implementation Costs
2017 (1)
17
28
—
—
—
45

2018 (1)
1
3
—
63
—
67

2016 (2)
9
15
—
—
—
24

$

$

Total

2017
22
56
—
—
—
78

2018
83
23
54
290
3
453

$

2016
134
57
—
7
5
203

3
383

$

$

1
32

$

30
149

$

—
67

$

—
45

$

—
24

$

3
450

$

1
77

$

30
173

(1) Included in cost of sales in Altria’s consolidated statements of earnings.
(2) Included in cost of sales ($17 million) and marketing, administration and research costs ($7 million) in Altria’s consolidated statement of earnings.
(3) Reflects impairment of the Columbia Crest trademark.  See Note 4. Goodwill and Other Intangible Assets, net.

Substantially all of the 2018 pre-tax asset impairment, 

exit and implementation costs are related to Altria’s decision 
to refocus its innovative product efforts, the cost reduction 
program discussed below and the impairment of the Columbia 
Crest trademark.

The pre-tax asset impairment, exit and implementation 

costs for 2017 are related to the facilities consolidation.  The 
pre-tax asset impairment, exit and implementation costs for 
2016 are related to both the facilities consolidation and the 
productivity initiative.

The movement in the restructuring liabilities, 

substantially all of which are severance liabilities, for the 
years ended December 31, 2018 and 2017 was as follows:

(in millions)
Balances at December 31, 2016
Charges
Cash spent
Balances at December 31, 2017
Charges
Cash spent
Balances at December 31, 2018

$

$

79
25
(71)
33
154
(32)
155

  Refocus of Innovative Product Efforts: During the fourth 
quarter of 2018, Altria announced its decision to refocus its 
innovative product efforts, which includes the discontinuation of 
production and distribution of all MarkTen and Green Smoke e-
vapor products.  This decision was based upon the current and 
expected financial performance of these products, coupled with 
regulatory restrictions that burden Altria’s ability to quickly 
improve these products.  As a result, during 2018, Altria incurred 
pre-tax charges of $272 million, consisting of asset impairment 
and exit costs of $209 million and other charges of $63 million.  
The asset impairment and exit costs primarily relate to the 
impairment of goodwill and other intangible assets.  See Note 4. 
Goodwill and Other Intangible Assets, net.  The other charges 
relate to inventory write-offs and accelerated depreciation.

The majority of the charges related to these efforts will not 

result in cash payments.

  Cost Reduction Program: In December 2018, Altria 
announced a cost reduction program that it expects will deliver 
approximately $575 million in annualized cost savings by the end 
of 2019.  This program includes, among other things, reducing 
third-party spending across the business and workforce reductions.
As a result of the cost reduction program, Altria expects to 
record total pre-tax restructuring charges of approximately $210 
million.  Of these amounts, during 2018, Altria incurred pre-tax 
charges of $121 million and expects to record the remainder in 
2019.  The total estimated charges, substantially all of which will 
result in cash expenditures, relate primarily to employee 
separation costs of approximately $160 million and other costs of 
approximately $50 million.  There were no cash payments related 
to this program in 2018.

For the year ended December 31, 2018, total pre-tax asset 
impairment and exit costs for the cost reduction program of $121 
million were recorded in the smokeable products segment ($86 
million), smokeless products segment ($14 million), all other ($18 
million) and general corporate ($3 million).

  Facilities Consolidation: In October 2016, Altria announced 
the consolidation of certain of its operating companies’ 
manufacturing facilities to streamline operations and achieve 
greater efficiencies.  In the first quarter of 2018, Middleton 
completed the transfer of its Limerick, Pennsylvania operations to 
the Manufacturing Center site in Richmond, Virginia (“Richmond 
Manufacturing Center”), and USSTC completed the transfer of its 
Franklin Park, Illinois operations to its Nashville, Tennessee 
facility and the Richmond Manufacturing Center.  The pre-tax 
charges related to the consolidation have been completed.

As a result of the consolidation, Altria recorded total pre-tax 

charges of $155 million.  During 2018, 2017 and 2016, Altria 
recorded pre-tax charges of $6 million, $78 million and $71 
million, respectively.  The total charges related primarily to 
accelerated depreciation and asset impairment ($55 million), 

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implementation costs ($60 million). 

Cash payments related to the consolidation of $34 million 
were made during the year ended December 31, 2018, for total 
cash payments of $97 million since inception.  At December 31, 
2018, cash payments related to the consolidation were 
substantially completed. 

  Productivity Initiative: In January 2016, Altria announced a 
productivity initiative designed to maintain its operating 
companies’ leadership and cost competitiveness through reduced 
spending on certain selling, general and administrative 
infrastructure and a leaner organizational structure.  As a result of 
the initiative, during 2016, Altria incurred total pre-tax 
restructuring charges of $132 million, substantially all of which 
resulted in cash expenditures.  The charges consisted of employee 
separation costs of $117 million and other associated costs of $15 
million.  Total pre-tax charges related to the initiative have been 
completed. 

Cash payments related to the initiative of $32 million were 
made during the year ended December 31, 2017, for total cash 
payments of $106 million since inception.  At December 31, 2017, 
cash payments related to the initiative were substantially 
completed.

Note 6.  Inventories 

The cost of approximately 58% and 59% of inventories at 
December 31, 2018 and 2017, respectively, was determined using 
the LIFO method.  The stated LIFO amounts of inventories were 
approximately $0.7 billion lower than the current cost of 
inventories at December 31, 2018 and 2017.

Note 7.  Investment in AB InBev/SABMiller  

At December 31, 2018, Altria had an approximate 10.1% 
ownership of AB InBev, consisting of approximately 185 million 
restricted shares of AB InBev (the “Restricted Shares”) and 
approximately 12 million ordinary shares of AB InBev.  Altria 
accounts for its investment in AB InBev under the equity method 
of accounting because Altria has the ability to exercise significant 
influence over the operating and financial policies of AB InBev, 
including having active representation on AB InBev’s Board of 
Directors (“AB InBev Board”) and certain AB InBev Board 
Committees.  Through this representation, Altria participates in 
AB InBev policy making processes.

Altria reports its share of AB InBev’s results using a one-
quarter lag because AB InBev’s results are not available in time 
for Altria to record them in the concurrent period.

Pre-tax earnings from Altria’s equity investment in AB InBev 

were $890 million and $532 million for the years ended 
December 31, 2018 and 2017, respectively.  As a result of the 
one-quarter lag and the timing of the completion of the AB InBev 
Transaction, no earnings from Altria’s equity investment in AB 
InBev were recorded for the year ended December 31, 2016.  

At September 30, 2018, AB InBev had derivative financial 
instruments used to hedge the share price related to 92.4 million 

of its share commitments.  AB InBev’s share price in Euros at 
December 31, 2018 and September 30, 2018 was €57.70 and 
€75.22, respectively.  Consistent with the one-quarter lag for 
reporting AB InBev’s results in Altria’s financial results, Altria 
will record its share of AB InBev’s fourth quarter 2018 mark-to-
market losses associated with these derivative financial 
instruments in the first quarter of 2019.

Summary financial data of AB InBev is as follows:

(in millions)
Net revenues
Gross profit
Earnings from 

continuing operations

Net earnings
Net earnings attributable 

to AB InBev

$
$

$
$

$

For Altria’s Year Ended
December 31,

2018 (1)

2017 (1)

55,500 $
34,986 $

9,020 $
9,020 $

7,641 $

56,004
34,376

6,769
6,845

5,473

(in millions)
$
Current assets
$
Long-term assets
$
Current liabilities
$
Long-term liabilities
Noncontrolling interests $

At September 30,

2018 (1)

2017 (1)

20,289
207,921
32,019
130,812
7,251

$
$
$
$
$

30,920
213,696
37,765
134,236
10,639

(1) Reflects the one-quarter lag. 

At December 31, 2018, Altria’s carrying amount of its equity 

investment in AB InBev exceeded its share of AB InBev’s net 
assets attributable to equity holders of AB InBev by 
approximately $11.8 billion.  Substantially all of this difference is 
comprised of goodwill and other indefinite-lived intangible assets 
(consisting primarily of trademarks).

The fair value of Altria’s equity investment in AB InBev is 
based on: (i) unadjusted quoted prices in active markets for AB 
InBev’s ordinary shares and was classified in Level 1 of the fair 
value hierarchy and (ii) observable inputs other than Level 1 
prices, such as quoted prices for similar assets for the Restricted 
Shares, and was classified in Level 2 of the fair value hierarchy.  
Altria may, in certain instances, pledge or otherwise grant a 
security interest in all or part of its Restricted Shares.  In the event 
the pledgee or security interest holder forecloses on the Restricted 
Shares, the relevant Restricted Shares will be automatically 
converted, one-for-one, into ordinary shares.  Therefore, the fair 
value of each Restricted Share is based on the value of an 
ordinary share. 

The fair value of Altria’s equity investment in AB InBev at 
December 31, 2018 and 2017 was $13.1 billion and $22.1 billion, 
respectively, compared with its carrying value of $17.7 billion 
and $18.0 billion, respectively.  Based on Altria’s evaluation of 
the duration and magnitude of the fair value decline, AB InBev’s 
financial condition and near-term prospects, and Altria’s intent 
and ability to hold its investment in AB InBev until recovery, 
Altria concluded that the decline in fair value of its investment in 

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impairment was recorded. 

The Restricted Shares:
  are unlisted and not admitted to trading on any stock 

Prior to the completion of the AB InBev Transaction in 
October 2016, Altria held an approximate 27% ownership of 
SABMiller that was accounted for under the equity method of 
accounting.

Pre-tax earnings from Altria’s equity investment in 

SABMiller were $795 million for the year ended December 31, 
2016.  Altria’s earnings from its equity investment in SABMiller 
for the year ended December 31, 2016 included a pre-tax non-
cash gain of $309 million, reflecting Altria’s share of 
SABMiller’s increase to shareholders’ equity, resulting from the 
completion of the SABMiller, The Coca-Cola Company and 
Gutsche Family Investments transaction, combining bottling 
operations in Africa.  As a result of the timing of the completion 
of the AB InBev Transaction, Altria’s pre-tax earnings from its 
equity investment in SABMiller for the year ended December 31, 
2016 included its share of approximately nine months of 
SABMiller’s earnings.

Summary financial data of SABMiller is as follows:

(in millions)
Net revenues
Operating profit
Net earnings attributable to SABMiller

For the Year Ended 
December 31, 2016 (1)
14,543
$
2,099
$
1,803  
$

(1) As a result of the timing of the completion of the AB InBev 
Transaction, summary financial data of SABMiller for the year ended 
December 31, 2016 included approximately nine months of SABMiller’s 
results.

  AB InBev and SABMiller Business Combination: On 
October 10, 2016, Legacy AB InBev completed the AB InBev 
Transaction, and AB InBev became the holding company for the 
combined SABMiller and Legacy AB InBev businesses.  Under 
the terms of the AB InBev Transaction, SABMiller shareholders 
received 45 British pounds (“GBP”) in cash for each SABMiller 
share held, with a partial share alternative (“PSA”), which was 
subject to proration, available for approximately 41% of the 
SABMiller shares.  Altria elected the PSA.  

Upon completion of the AB InBev Transaction and taking 

into account proration, Altria received, in respect of its 
430,000,000 SABMiller shares, (i) an interest that was converted 
into the Restricted Shares, representing a 9.6% ownership of AB 
InBev based on AB InBev’s shares outstanding at October 10, 
2016, and (ii) approximately $4.8 billion in pre-tax cash as the 
cash component of the PSA.  Additionally, Altria received pre-tax 
cash proceeds of approximately $0.5 billion from exercising the 
derivative financial instruments discussed below, which, together 
with the pre-tax cash from the AB InBev Transaction, totaled 
approximately $5.3 billion in pre-tax cash.  Subsequently, Altria 
purchased approximately 12 million ordinary shares of AB InBev 
for a total cost of approximately $1.6 billion, thereby increasing 
Altria’s ownership of AB InBev to approximately 10.2% at 
December 31, 2016. 

exchange;

  are subject to a five-year lock-up (subject to limited 

exceptions) ending October 10, 2021; 

  are convertible into ordinary shares of AB InBev on a 

one-for-one basis after the end of this five-year lock-up 
period;
rank equally with ordinary shares of AB InBev with 
regards to dividends and voting rights; and

  have director nomination rights with respect to AB 

InBev. 

As a result of the AB InBev Transaction, for the year ended 

December 31, 2016, Altria recorded a pre-tax gain of 
approximately $13.9 billion, or $9.0 billion after-tax, which was 
based on the following:

the Legacy AB InBev share price as of October 10, 
2016; 
the book value of Altria’s investment in SABMiller, 
including Altria’s accumulated other comprehensive 
losses directly attributable to SABMiller, at October 10, 
2016; 
the gains on the derivative financial instruments 
discussed below; and
the impact of AB InBev’s divestitures of certain 
SABMiller assets and businesses in connection with 
Legacy AB InBev obtaining necessary regulatory 
clearances for the AB InBev Transaction (“AB InBev 
divestitures”) that occurred by December 31, 2016.

For the years ended December 31, 2018 and 2017, Altria recorded 
pre-tax losses of $33 million and gains of $445 million, 
respectively, related to the planned completion of the remaining 
AB InBev divestitures in loss (gain) on AB InBev/SABMiller 
business combination in Altria’s consolidated statements of 
earnings.

Altria’s net gain on the AB InBev Transaction was deferred 

for United States corporate income tax purposes, except to the 
extent of the cash consideration received. 

  Derivative Financial Instruments: In November 2015 
and August 2016, Altria entered into a derivative financial 
instrument, each in the form of a put option (together the 
“options”) to hedge Altria’s exposure to foreign currency 
exchange rate movements in the GBP to the USD, in relation 
to the pre-tax cash consideration that Altria expected to 
receive under the PSA pursuant to the revised and final offer 
announced by Legacy AB InBev on July 26, 2016.  The 
notional amounts of the November 2015 and August 2016 
options were $2,467 million (1,625 million GBP) and $480 
million (378 million GBP), respectively.  The options did not 
qualify for hedge accounting; therefore, changes in the fair 
values of the options were recorded as gains or losses in 
Altria’s consolidated statements of earnings in the periods in 
which the changes occurred.  For the year ended December 
31, 2016, Altria recorded pre-tax gains associated with the 
November 2015 and August 2016 options of $330 million 
and $19 million, respectively, for the changes in the fair 
values of the options in loss (gain) on AB InBev/SABMiller 

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business combination in Altria’s consolidated statement of 
earnings.  Exercising the options in October 2016 resulted in 
approximately $0.5 billion in pre-tax cash proceeds. 

The fair values of the options were determined using 
binomial option pricing models, which reflect the contractual 
terms of the options and other observable market-based inputs, 
and were classified in Level 2 of the fair value hierarchy.

Note 8.  Investment in JUUL

On December 20, 2018, Altria entered into a stock purchase 
agreement with JUUL, the U.S. leader in e-vapor, pursuant to 
which Altria, through a wholly-owned subsidiary, purchased 
shares of JUUL’s non-voting Class C-1 Common Stock for an 
aggregate price of $12.8 billion, which will convert automatically 
to shares of voting Class C Common Stock upon antitrust 
clearance, and a security convertible into additional shares of 
Class C-1 Common Stock or Class C Common Stock, as 
applicable, for no additional payment upon settlement or exercise 
of certain JUUL convertible securities (the “JUUL Transaction”).  
As a result of the JUUL Transaction, Altria owns 35% of the 
issued and outstanding capital stock of JUUL.

Upon Share Conversion, Altria will possess 35% of JUUL’s 

outstanding voting power, except to the extent that Altria’s 
percentage ownership has decreased, and have the right to 
designate one-third of the members of the JUUL Board of 
Directors, subject to proportionate downward adjustment if 
Altria’s percentage ownership falls below 30%.

Altria received a broad preemptive right to purchase JUUL 
shares to maintain its ownership percentage and is subject to a 
standstill restriction under which it may not acquire additional 
JUUL shares above its 35% interest.  Furthermore, Altria agreed 
not to sell or transfer any of its JUUL shares for six years from 
December 20, 2018.  

Altria and JUUL entered into a services agreement pursuant 

to which Altria has agreed to provide JUUL with certain 
commercial services, as requested by JUUL, for an initial term of 
six years.  Among other things, Altria may provide services to 
JUUL with respect to logistics and distribution, access to retail 
shelf space, youth vaping prevention, cigarette pack inserts and 
onserts, regulatory matters and government affairs.  Altria has 
also agreed to grant JUUL a non-exclusive, royalty-free perpetual, 
irrevocable, sublicensable license to Altria’s non-trademark 
licensable intellectual property rights in the e-vapor field, subject 
to the terms and conditions set forth in an intellectual property 
license agreement between the parties.  

Altria has agreed to non-competition obligations generally 
requiring that it participate in the e-vapor business only through 
JUUL as long as Altria is supplying JUUL services, which Altria 
is committed to doing for at least six years.

At December 31, 2018, Altria accounts for its investment in 

JUUL as an investment in an equity security.  Since the JUUL 
shares do not have a readily determinable fair value, Altria has 
elected to measure its investment in JUUL at its cost minus any 
impairment, if any, plus or minus changes resulting from 
observable price changes in orderly transactions for the identical 
or a similar investment of the same issuer.  Upon Share 

Conversion, Altria expects to account for its investment in JUUL 
under the equity method of accounting.  

As disclosed in Note 9. Short-term Borrowings and 

Borrowing Arrangements, Altria financed the JUUL Transaction 
through a senior unsecured term loan agreement (the “Term Loan 
Agreement”).  Costs incurred to effect the investment in JUUL 
are being recognized as expenses in Altria’s consolidated 
statement of earnings.  For the year ended December 31, 2018, 
Altria incurred $85 million of pre-tax acquisition-related costs, 
consisting primarily of advisory fees, substantially all of which 
were recorded in marketing, administration and research costs.

Note 9.  Short-Term Borrowings and Borrowing 
Arrangements

At December 31, 2018, Altria had $12.7 billion of short-term 
borrowings, which is net of $96 million of debt issuance costs, 
resulting from the Term Loan Agreement discussed below.  At 
December 31, 2017, Altria had no short-term borrowings.

On December 20, 2018, Altria entered into the Term Loan 

Agreement in connection with its investments in JUUL and 
Cronos.  The Term Loan Agreement provides for borrowings up 
to an aggregate principal amount of $14.6 billion and is 
comprised of: (i) a $12.8 billion tranche, which Altria used to 
finance the JUUL Transaction, and (ii) a $1.8 billion tranche, 
which Altria intends to use to finance its investment in Cronos.  
Borrowings under the Term Loan Agreement mature on 
December 19, 2019, and interest rates on borrowings are, and 
expect to be, based on the London Interbank Offered Rate 
(“LIBOR”) plus a percentage based on the higher of the ratings of 
Altria’s long-term senior unsecured debt from Moody’s Investors 
Service, Inc. (“Moody’s”) and Standard & Poor’s Ratings 
Services (“Standard & Poor’s”).  The applicable percentage based 
on Altria’s long-term senior unsecured debt ratings at December 
31, 2018 for borrowings under the Term Loan Agreement was 
1.0%.  In addition, the Term Loan Agreement includes a one-time 
duration fee of 0.125% on any advances outstanding 180 days 
from December 20, 2018.  

At December 31, 2018, Altria had aggregate borrowings 
under the Term Loan Agreement of $12.8 billion at an interest 
rate of approximately 3.5%.

Altria’s estimate of the fair value of its short-term borrowings 

is derived from discounted future cash flows based on the 
contractual terms of the Term Loan Agreement and observable 
interest rates and is classified in Level 2 of the fair value 
hierarchy.  The fair value of Altria’s short-term borrowings at 
December 31, 2018 approximated its carrying value.  

At December 31, 2018, accrued interest on short-term 

borrowings of $15 million was included in other accrued 
liabilities on Altria’s consolidated balance sheet.

On August 1, 2018, Altria entered into a senior unsecured 5-

year revolving credit agreement, which was subsequently 
amended on January 25, 2019 to include certain covenants that 
become effective upon the completion of Altria’s pending 
investment in Cronos (as amended, the “Credit Agreement”).  The 
Credit Agreement, which is used for general corporate purposes, 
provides for borrowings up to an aggregate principal amount of 

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and includes an option, subject to certain conditions, for Altria to 
extend the Credit Agreement for two additional one-year periods.  
The Credit Agreement replaced Altria’s prior $3.0 billion senior 
unsecured 5-year revolving credit agreement, which was to expire 
on August 19, 2020 and was terminated effective August 1, 2018.  
Pricing for interest and fees under the Credit Agreement may be 
modified in the event of a change in the rating of Altria’s long-
term senior unsecured debt.  Interest rates on borrowings under 
the Credit Agreement are expected to be based on LIBOR plus a 
percentage based on the higher of the ratings of Altria’s long-term 
senior unsecured debt from Moody’s and Standard & Poor’s.  The 
applicable percentage based on Altria’s long-term senior 
unsecured debt ratings at December 31, 2018 for borrowings 
under the Credit Agreement was 1.0%.  The Credit Agreement 
does not include any other rating triggers, or any provisions that 
could require the posting of collateral.  At December 31, 2018 and 
2017, Altria had no borrowings under the Credit Agreement.  The 
credit line available to Altria at December 31, 2018 under the 
Credit Agreement was $3.0 billion.

The Term Loan Agreement and the Credit Agreement 

(collectively, the “Borrowing Agreements”) include various 
covenants, one of which requires Altria to maintain a ratio of 
consolidated earnings before interest, taxes, depreciation and 
amortization (“EBITDA”) to Consolidated Interest Expense of 
not less than 4.0 to 1.0, calculated as of the end of the applicable 
quarter on a rolling four quarters basis.  At December 31, 2018, 
the ratio of consolidated EBITDA to Consolidated Interest 
Expense, calculated in accordance with the Borrowing 
Agreements, was 14.4 to 1.0.  At December 31, 2018, Altria was 
in compliance with its covenants associated with the Borrowing 
Agreements.  The terms “Consolidated EBITDA” and 
“Consolidated Interest Expense,” each as defined in the 
Borrowing Agreements, include certain adjustments.

Any commercial paper issued by Altria and borrowings under 
the Borrowing Agreements are guaranteed by PM USA as further 
discussed in Note 20. Condensed Consolidating 
Financial Information.

At December 31, 2018, Altria had a working capital deficit 
that included approximately $13.9 billion of debt coming due by 
December 31, 2019.  In addition, Altria has an additional $1.0 
billion of debt coming due by January 31, 2020.  Although Altria 
does not currently have the liquid funds necessary to repay all of 
the $14.9 billion of debt coming due by January 31, 2020, Altria 
expects to access the credit and capital markets to refinance the 
debt prior to maturity.  Altria believes it is probable that it will 
implement its refinancing plan because of its profitability, its 
credit rating, which continues to be investment grade, and history 
of obtaining financing on reasonable commercial terms.

Note 10.  Long-Term Debt

At December 31, 2018 and 2017, Altria’s long-term debt 
consisted of the following:

(in millions)
Notes, 2.625% to 10.20%, interest payable 

semi-annually, due through 2046 (1)
Debenture, 7.75%, interest payable semi-

2018

2017

$

13,000

$

13,852

annually, due 2027

Less current portion of long-term debt

42
13,894
864
13,030
(1)  Weighted-average coupon interest rate of 4.6% and 4.9% at December 
31, 2018 and 2017, respectively. 

42
13,042
1,144
11,898

$

$

At December 31, 2018, aggregate maturities of Altria’s long-

term debt were as follows:

(in millions)
2019
2020
2021
2022
2023
Thereafter

Less:  debt issuance costs
debt discounts

$

$

1,144
1,000
1,500
1,900
350
7,259
13,153
60
51
13,042

Altria’s estimate of the fair value of its debt is based on 
observable market information derived from a third party pricing 
source and is classified in Level 2 of the fair value hierarchy.  The 
aggregate fair value of Altria’s total long-term debt at December 
31, 2018 and 2017, was $12.5 billion and $15.3 billion, 
respectively, as compared with its carrying value of $13.0 billion 
and $13.9 billion, respectively.

At December 31, 2018 and 2017, accrued interest on long-
term debt of $207 million and $219 million, respectively, was 
included in other accrued liabilities on Altria’s consolidated 
balance sheets.

  Altria Senior Notes: The notes of Altria are senior 
unsecured obligations and rank equally in right of payment with 
all of Altria’s existing and future senior unsecured indebtedness.  
Upon the occurrence of both (i) a change of control of Altria and 
(ii) the notes ceasing to be rated investment grade by each of 
Moody’s, Standard & Poor’s and Fitch Ratings Ltd. within a 
specified time period, Altria will be required to make an offer to 
purchase the notes at a price equal to 101% of the aggregate 
principal amount of such notes, plus accrued and unpaid interest 
to the date of repurchase as and to the extent set forth in the terms 
of the notes.

During 2018, Altria repaid in full at maturity notes in the 

aggregate principal amount of $864 million.

The obligations of Altria under the notes are guaranteed by 

PM USA as further discussed in Note 20. Condensed 
Consolidating Financial Information.

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tender offer to purchase for cash certain of its notes in aggregate 
principal amount of $0.9 billion.

Details of the debt tender offer and the associated pre-tax loss 

on early extinguishment of debt recorded by Altria were as 
follows: 

(in millions)
Notes Purchased
9.95% Notes due 2038
10.20% Notes due 2039
Total

Pre-tax Loss on Early Extinguishment of Debt
Premiums and fees

Write-off of unamortized debt discounts and debt 

issuance costs

Total

2016

441
492
933

809

14
823

$

$

$

$

Note 11.  Capital Stock

At December 31, 2018, Altria had 12 billion shares of authorized 
common stock; issued, repurchased and outstanding shares of 
common stock were as follows:

Balances,

December 31,
2015
Stock award
activity

Repurchases of

common stock

Balances,

December 31,
2016
Stock award
activity

Repurchases of

common stock

Balances,

December 31,
2017
Stock award
activity

Repurchases of

common stock

Balances,

December 31,
2018

Shares Issued

Shares
Repurchased

Shares
Outstanding

2,805,961,317

(845,901,836)

1,960,059,481

—

—

(566,256)

(566,256)

(16,221,001)

(16,221,001)

2,805,961,317

(862,689,093)

1,943,272,224

—

—

(408,891)

(408,891)

(41,604,141)

(41,604,141)

2,805,961,317

(904,702,125)

1,901,259,192

—

—

676,727

676,727

(27,878,324)

(27,878,324)

2,805,961,317

(931,903,722)

1,874,057,595

stock versus the previous rate of $0.66 per share.  During the third 
quarter of 2018, the Board of Directors approved an additional 
14.3% increase in the quarterly dividend rate to $0.80 per share of 
Altria common stock, resulting in an overall quarterly dividend 
rate increase of 21.2% since the beginning of 2018.  The current 
annualized dividend rate is $3.20 per share.  Future dividend 
payments remain subject to the discretion of the Board of 
Directors.

Share Repurchases: In July 2015, the Board of Directors 

authorized a $1.0 billion share repurchase program that it 
expanded to $3.0 billion in October 2016 and to $4.0 billion in 
July 2017 (as expanded, the “July 2015 share repurchase 
program”).  During 2018, 2017 and 2016, Altria repurchased 0.3 
million shares, 41.6 million shares, and 16.2 million shares, 
respectively, of its common stock (at an aggregate cost of 
approximately $18 million, $2,917 million and $1,030 million, 
respectively, and at an average price of $71.68 per share, $70.10 
per share and $63.48 per share, respectively) under the July 2015 
share repurchase program.  In January 2018, Altria completed the 
July 2015 share repurchase program, under which it purchased a 
total of 58.7 million shares of its common stock at an average 
price of $68.15 per share. 

Following the completion of the July 2015 share 
repurchase program, the Board of Directors authorized a new 
$1.0 billion share repurchase program in January 2018 that it 
expanded to $2.0 billion in May 2018 (as expanded, the 
“January 2018 share repurchase program”).  During 2018, 
Altria repurchased 27.6 million shares of its common stock 
(at an aggregate cost of approximately $1,655 million and at 
an average price of $59.89 per share) under the January 2018 
share repurchase program.  At December 31, 2018, Altria had 
approximately $345 million remaining in the January 2018 
share repurchase program.  The timing of share repurchases 
under this program depends upon marketplace conditions and 
other factors, and the program remains subject to the 
discretion of the Board of Directors.

For the years ended December 31, 2018, 2017 and 2016, 

Altria’s total share repurchase activity was as follows:

2018

2017

2016

(in millions, except per share data)

Total number of shares 

repurchased

Aggregate cost of shares 

repurchased

Average price per share of
shares repurchased

$

$

27.9

41.6

16.2

1,673 $

2,917 $

1,030

60.00 $

70.10 $

63.48

At December 31, 2018, 40,400,278 shares of common stock 
were reserved for stock-based awards under Altria’s stock plans, 
and 10 million shares of serial preferred stock, $1.00 par value, 
were authorized.  No shares of serial preferred stock have been 
issued.

  Dividends: During the first quarter of 2018, Altria’s Board of 
Directors (the “Board of Directors”) approved a 6.1% increase in 
the quarterly dividend rate to $0.70 per share of Altria common 

Note 12.  Stock Plans

Under the Altria 2015 Performance Incentive Plan (the “2015 
Plan”), Altria may grant stock options, stock appreciation rights, 
restricted stock, restricted stock units (“RSUs”), deferred stock 
units and other stock-based awards, as well as cash-based annual 
and long-term incentive awards to employees of Altria or any of 
its subsidiaries or affiliates.  Any awards granted pursuant to the 
2015 Plan may be in the form of performance-based awards, 

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including performance stock units (“PSUs”), subject to the 
achievement or satisfaction of performance goals and 
performance cycles.  Up to 40 million shares of common stock 
may be issued under the 2015 Plan.  In addition, under the 2015 
Stock Compensation Plan for Non-Employee Directors (the 
“Directors Plan”), Altria may grant up to one million shares of 
common stock to members of the Board of Directors who are not 
employees of Altria.

Shares available to be granted under the 2015 Plan and the 

Directors Plan at December 31, 2018, were 37,033,741 and 
880,291, respectively.

  Restricted Stock and RSUs: During the vesting period, 
these shares include nonforfeitable rights to dividends or dividend 
equivalents and may not be sold, assigned, pledged or otherwise 
encumbered.  Such shares are subject to forfeiture if certain 
employment conditions are not met.  Altria estimates the number 
of awards expected to be forfeited and adjusts this estimate when 
subsequent information indicates that the actual number of 
forfeitures is likely to differ from previous estimates.  Shares of 
restricted stock and RSUs generally vest three years after the 
grant date.

The fair value of the shares of restricted stock and RSUs at 

the date of grant, net of estimated forfeitures, is amortized to 
expense ratably over the restriction period, which is generally 
three years.  Altria recorded pre-tax compensation expense related 
to restricted stock and RSUs for the years ended December 31, 
2018, 2017 and 2016 of $39 million, $49 million and $44 million, 
respectively.  The deferred tax benefit recorded related to this 
compensation expense was $9 million, $18 million and $17 
million for the years ended December 31, 2018, 2017 and 2016, 
respectively.  The unamortized compensation expense related to 
RSUs was $62 million at December 31, 2018 and is expected to 
be recognized over a weighted-average period of approximately 
two years.  Altria has not granted any restricted stock after 2014 
and had no restricted stock outstanding at December 31, 2017.

RSU activity was as follows for the year ended December 31, 

2018:

Balance at December 31, 2017

Granted
Vested
Forfeited

Balance at December 31, 2018

Number of
Shares
$
2,384,501
896,962
$
(998,145) $
(153,692) $
$
2,129,626

Weighted-Average
Grant Date Fair 
Value Per Share
60.40
67.17
56.44
62.56
64.94

The weighted-average grant date fair value of RSUs granted 
during the years ended December 31, 2018, 2017 and 2016 was 

$60 million, $46 million and $56 million, respectively, or $67.17, 
$71.05 and $59.38 per RSU, respectively.  The total fair value of 
restricted stock and RSUs that vested during the years ended 
December 31, 2018, 2017 and 2016 was $65 million, $95 million 
and $78 million, respectively.

  PSUs: Altria granted an aggregate of 177,338 and 187,886 of 
PSUs during 2018 and 2017, respectively.  Altria did not grant 
any PSUs during 2016.  The payout of PSUs requires the 
achievement of certain performance measures, which were 
predetermined at the time of grant, over a three-year performance 
cycle.  These performance measures consist of Altria’s adjusted 
diluted earnings per share compounded annual growth rate and 
Altria’s total shareholder return relative to a predetermined peer 
group.  PSUs are also subject to forfeiture if certain employment 
conditions are not met.  At December 31, 2018, Altria had 
274,324 PSUs remaining, with a weighted-average grant date fair 
value of $65.90 per PSU.  The fair value of PSUs at the date of 
grant, net of estimated forfeitures, is amortized to expense over 
the performance period.  Altria recorded pre-tax compensation 
expense related to PSUs for the year ended December 31, 2018 
and 2017 of $7 million and $6 million, respectively.  The 
unamortized compensation expense related to PSUs was $10 
million at December 31, 2018. 

Note 13.  Earnings per Share

Basic and diluted earnings per share (“EPS”) were calculated 
using the following:

(in millions)

Net earnings attributable 

to Altria

Less: Distributed and 

undistributed earnings 
attributable to 
share-based awards

Earnings for basic and 

diluted EPS

For the Years Ended December 31,

2018

2017

2016

$

6,963

$ 10,222

$ 14,239

(8)

(14)

(24)

$

6,955

$ 10,208

$ 14,215

Weighted-average shares for

basic EPS

Plus: contingently issuable PSUs
Weighted-average shares for

diluted EPS

1,887
1

1,921
—

1,952
—

1,888

1,921

1,952

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The following tables set forth the changes in each component of accumulated other comprehensive losses, net of deferred income taxes, 
attributable to Altria:

(in millions)

Balances, December 31, 2015

Other comprehensive (losses) earnings before reclassifications

Deferred income taxes

Other comprehensive (losses) earnings before reclassifications,

net of deferred income taxes

Amounts reclassified to net earnings

Deferred income taxes

Amounts reclassified to net earnings, net of 

deferred income taxes

Other comprehensive (losses) earnings, net of deferred

income taxes

Balances, December 31, 2016

Other comprehensive earnings (losses) before reclassifications

Deferred income taxes

Other comprehensive earnings (losses) before reclassifications,

net of deferred income taxes

Amounts reclassified to net earnings

Deferred income taxes

Amounts reclassified to net earnings, net of 

deferred income taxes

Other comprehensive earnings (losses), net of deferred

income taxes

Balances, December 31, 2017

Adoption of ASU No. 2018-02 (4)

Other comprehensive losses before reclassifications

Deferred income taxes

Other comprehensive losses before reclassifications, net of

deferred income taxes

Amounts reclassified to net earnings

Deferred income taxes

Amounts reclassified to net earnings, net of 

deferred income taxes 

Other comprehensive earnings (losses), net of deferred

income taxes

Benefit Plans

AB InBev/
SABMiller

Currency
Translation
Adjustments 
and Other

Accumulated
Other
Comprehensive
Losses

$

(2,010) $

(1,265)

$

(5) $

(247)

96

(151)

178

(65)

113

(38)

(2,048)

52

(21)

31

291

(113)

178

209

(1,839)

(397)

(151)

39

(112)

241

(61)

180

68

787

(276)

(1)

511

1,160

(406)

(2)

754

1,265

(3)

—

(91)

32

(59)

8

(3)

5

(54)

(54)

(11)

(323)

64

(259)

(64)

14

(50)

(3)

(309)

1

—

1

—

—

—

1

(4)

—

—

—

—

—

—

—

(4)

—

(1)

—

(1)

—

—

—

(1)

(3,280)

541

(180)

361

1,338

(471)

867

1,228

(2,052)

(39)

11

(28)

299

(116)

183

155

(1,897)

(408)

(475)

103

(372)

177

(47)

130

(242)

Balances, December 31, 2018
(1)As a result of the AB InBev Transaction, Altria reversed to investment in SABMiller $414 million of its accumulated other comprehensive losses 
directly attributable to SABMiller; the remaining $97 million consisted primarily of currency translation adjustments. 
(2)  As a result of the AB InBev Transaction, Altria recognized $737 million of its accumulated other comprehensive losses directly attributable to 
SABMiller.
(3)  Primarily reflects currency translation adjustments.
(4) Reflects the reclassification of the stranded income tax effects of the Tax Reform Act.  For further discussion, see Note 15. Income Taxes.

(2,168) $

(5) $

(374)

$

$

(2,547)

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(in millions)
Benefit Plans:  (1)

Net loss

Prior service cost/credit

AB InBev/SABMiller  (2)

For the Years Ended December 31,

2018

2017

2016

$

$

276

(35)

241

(64)

325

(34)

291

8

$

223

(45)

178

1,160

Pre-tax amounts reclassified from accumulated other comprehensive losses to net earnings
(1)  Amounts are included in net defined benefit plan costs.  For further details, see Note 17. Benefit Plans.
(2)  For the years ended December 31, 2018 and 2017, amounts are primarily included in earnings from equity investment in AB InBev.  Substantially all 
of the amount for the year ended December 31, 2016 is included in gain on AB InBev/SABMiller business combination.  For further information, see 
Note 7. Investment in AB InBev/SABMiller.

1,338

177

299

$

$

$

Note 15.  Income Taxes

On December 22, 2017, the U.S. Government enacted 
comprehensive tax legislation commonly referred to as the Tax 
Cuts and Jobs Act (the “Tax Reform Act”).  As a result of the Tax 
Reform Act, Altria recorded net tax benefits of approximately 
$3.4 billion in the fourth quarter of 2017 as discussed below.  The 
main provisions of the Tax Reform Act that impact Altria include: 
(i) a reduction in the U.S. federal statutory corporate income tax 
rate from 35% to 21% effective January 1, 2018, and (ii) changes 
in the treatment of foreign-source income, commonly referred to 
as a modified territorial tax system.  

The transition to a modified territorial tax system required 
Altria to record a deemed repatriation tax and an associated tax 
basis benefit in 2017.  Substantially all of the deemed repatriation 
tax was related to Altria’s share of AB InBev’s accumulated 
earnings.  Dividends received from AB InBev beginning in 2017, 
to the extent that such dividends represent previously taxed 
income attributable to the deemed repatriation tax, result in an 
associated tax basis expense, which reverses the tax basis benefit 
recorded in 2017.  The Tax Reform Act also includes a provision 
to tax global intangible low-taxed income (“GILTI”) of foreign 
subsidiaries.  Altria made an accounting policy election to treat 
taxes due under the GILTI provision as a current period expense.

Earnings before income taxes and provision (benefit) for 
income taxes consisted of the following for the years ended 
December 31, 2018, 2017 and 2016: 

(in millions)
Earnings (loss) before income

taxes:

United States
Outside United States

Total

Provision (benefit) for 

income taxes:
Current:

Federal
State and local
Outside United States

Deferred:

Federal
State and local
Outside United States

2018

2017

2016

$

$

$

$

$

$

9,441
(100)
9,341

1,911
519
1
2,431

9,809
19
9,828

$ 21,867
(15)
$ 21,852

2,346
366
15
2,727

$ 4,093
390
6
4,489

(18)
(42)
3
(57)

(3,213)
86
1
(3,126)

3,102
20
(3)
3,119

Total provision (benefit) for 

income taxes

$

2,374

$

(399) $ 7,608

Altria’s U.S. subsidiaries join in the filing of a U.S. federal 

consolidated income tax return.  The U.S. federal income tax 
statute of limitations remains open for the year 2014 and forward, 
with years 2014 and 2015 currently under examination by the 
Internal Revenue Service (“IRS”) as part of an audit conducted in 
the ordinary course of business.  With the exception of 
corresponding federal audit adjustments, state statutes of 
limitations generally remain open for the year 2014 and forward.  
Certain of Altria’s state tax returns are currently under 
examination by various states as part of routine audits conducted 
in the ordinary course of business.

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unrecognized tax benefits for the years ended December 31, 2018, 
2017 and 2016 was as follows: 

(in millions)
Balance at beginning of year
Additions based on tax positions
related to the current year
Additions for tax positions of

prior years

Reductions for tax positions due to 
lapse of statutes of limitations

Reductions for tax positions of

prior years

Settlements
Balance at end of year

$

2018
66

$

2017
169

$

2016
158

$

—

22

—

(1)
(2)
85

$

—

129

(4)

(208)
(20)
66

$

15

29

(4)

(28)
(1)
169

   Unrecognized tax benefits and Altria’s consolidated liability 
for tax contingencies at December 31, 2018 and 2017 were as 
follows:

(in millions)
Unrecognized tax benefits
Accrued interest and penalties
Tax credits and other indirect benefits
Liability for tax contingencies

2018
85
13
(1)
97

$

$

2017
66
9
(1)
74

$

$

The amount of unrecognized tax benefits that, if recognized, 

would impact the effective tax rate at December 31, 2018 was $59 
million, along with $26 million affecting deferred taxes.  The 
amount of unrecognized tax benefits that, if recognized, would 
impact the effective tax rate at December 31, 2017 was $43 
million, along with $23 million affecting deferred taxes.

Altria recognizes accrued interest and penalties associated 

with uncertain tax positions as part of the tax provision.  

For the years ended December 31, 2018, 2017 and 2016, 
Altria recognized in its consolidated statements of earnings $5 
million, $(13) million and $9 million, respectively, of gross 
interest expense (income) associated with uncertain tax positions.
Altria is subject to income taxation in many jurisdictions.  

Unrecognized tax benefits reflect the difference between tax 
positions taken or expected to be taken on income tax returns and 
the amounts recognized in the financial statements.  Resolution of 
the related tax positions with the relevant tax authorities may take 
many years to complete, and such timing is not entirely within the 
control of Altria.  It is reasonably possible that within the next 12 
months certain examinations will be resolved, which could result 
in a decrease in unrecognized tax benefits of approximately $45 
million.

The effective income tax rate on pre-tax earnings differed 

from the U.S. federal statutory rate for the following reasons for 
the years ended December 31, 2018, 2017 and 2016:

U.S. federal statutory rate
Increase (decrease) resulting from:
State and local income taxes, net

of federal tax benefit

Re-measurement of net deferred

tax liabilities

Tax basis in foreign investments
Deemed repatriation tax
Uncertain tax positions
Investment in AB InBev/SABMiller
Domestic manufacturing deduction
Other

Effective tax rate

2018
21.0% 35.0 %

2017

2016
35.0%

4.0

3.5

1.2

(31.2)
(7.8)
4.2
(0.9)
(5.9)
(1.8)
0.8

—
1.5
0.1
0.1
(1.1)
—
(0.2)
25.4% (4.1)%

—
—
—
—
(0.6)
(0.8)
—
34.8%

The tax provision in 2018 included tax expense of $188 

million related to the Tax Reform Act as follows: (i) tax expense 
of $140 million resulting from a partial reversal of the tax basis 
benefit associated with the deemed repatriation tax recorded in 
2017; (ii) tax expense of $34 million for a valuation allowance on 
foreign tax credit carryforwards that are not realizable as a result 
of updates to the provisional estimates recorded in 2017 and (iii) 
tax expense of $14 million for an adjustment to the provisional 
estimates for the repatriation tax recorded in 2017.

Substantially all of the 2018 amounts related to the tax basis 

adjustment, valuation allowance on foreign tax credits and 
repatriation tax relate to Altria’s share of AB InBev’s accumulated 
earnings and associated taxes.  The adjustments recorded in 2018 
to the provisional estimates recorded in 2017 were based on (i) 
additional guidance related to, or interpretation of, the Tax 
Reform Act and associated tax laws and (ii) additional 
information received from AB InBev, including information 
regarding AB InBev’s accumulated earnings and associated taxes 
for the 2016 and 2017 tax years.  The accounting for the 
repatriation tax is complete; therefore, no further adjustments to 
the provisional estimates are required.

The tax benefit in 2017 included net tax benefits of $3,367 

million related to the Tax Reform Act recorded in the fourth 
quarter of 2017 as follows: (i) a tax benefit of $3,017 million to 
re-measure Altria and its consolidated subsidiaries’ net deferred 
tax liabilities based on the new U.S. federal statutory rate and (ii) 
a net tax benefit of $763 million for a tax basis adjustment 
associated with the deemed repatriation tax, partially offset by tax 
expense of $413 million for the deemed repatriation tax. 

The 2017 amounts related to the tax basis adjustment and the 
deemed repatriation tax were based on provisional estimates as of 
January 18, 2018, substantially all of which are related to Altria’s 
share of AB InBev’s accumulated earnings and associated taxes. 

The tax benefit in 2017 also included tax benefits of $232 

million for the release of a valuation allowance in the third 
quarter of 2017 related to deferred income tax assets for foreign 
tax credit carryforwards, which is included in investment in AB 
InBev/SABMiller in the table above; and tax benefits of $152 
million related primarily to the effective settlement in the second 
quarter of 2017 of the IRS audit of Altria and its consolidated 
subsidiaries’ 2010-2013 tax years, partially offset by tax expense 

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of $114 million in the third quarter of 2017 for tax reserves 
related to the calculation of certain foreign tax credits.  

The tax provision in 2016 included increased tax benefits 

associated with the cumulative SABMiller and AB InBev 
dividends and tax expense of $4.9 billion (approximately 35%) 
for the gain on the AB InBev Transaction.

The tax effects of temporary differences that gave rise to 

deferred income tax assets and liabilities consisted of the 
following at December 31, 2018 and 2017:

(in millions)
Deferred income tax assets:

Accrued postretirement and
postemployment benefits

Settlement charges
Accrued pension costs

Net operating losses and tax credit

carryforwards

Total deferred income tax assets
Deferred income tax liabilities:
Property, plant and equipment
Intangible assets
Investment in AB InBev
Finance assets, net
Other

Total deferred income tax liabilities
Valuation allowances
Net deferred income tax liabilities

2018

2017

$

500
864
155

57
1,576

(251)
(2,689)
(3,038)
(313)
(115)
(6,406)
(71)
(4,901) $

539
614
136

18
1,307

(261)
(2,674)
(2,859)
(404)
(121)
(6,319)
—
(5,012)

$

$

At December 31, 2018, Altria had estimated gross state tax 

net operating losses of $658 million that, if unused, will expire in 
2019 through 2038.  The 2018 valuation allowance is primarily 
related to foreign tax credit and state net operating loss 
carryforwards that more-likely-than-not will not be realized. 

On October 1, 2018, Altria adopted ASU 2018-02 and elected 

to reclassify the stranded income tax effects of the Tax Reform 
Act on items within accumulated other comprehensive losses to 
earnings reinvested in the business.  The adjustment relates to the 
change in the U.S. federal statutory corporate income tax rate.  
This election resulted in an increase to both accumulated other 
comprehensive losses and earnings reinvested in the business of 
$408 million on October 1, 2018.

Note 16.  Segment Reporting

The products of Altria’s subsidiaries include smokeable tobacco 
products, consisting of combustible cigarettes manufactured and 
sold by PM USA and Nat Sherman, machine-made large cigars 
and pipe tobacco manufactured and sold by Middleton and 
premium cigars sold by Nat Sherman; smokeless tobacco 
products, consisting of moist smokeless tobacco and snus 
products manufactured and sold by USSTC; and wine produced 
and/or distributed by Ste. Michelle.  The products and services of 
these subsidiaries constitute Altria’s reportable segments of 
smokeable products, smokeless products and wine.  The financial 
services and the innovative tobacco products businesses are 
included in all other.

As discussed in Note 17. Benefit Plans, on January 1, 2018, 
Altria adopted ASU 2017-07, which resulted in a change to prior-
period operating income.  As a result, certain immaterial prior-
period operating companies income (loss) data has been restated.
Altria’s chief operating decision maker (the “CODM”) 
reviews operating companies income to evaluate the performance 
of, and allocate resources to, the segments.  Operating companies 
income for the segments is defined as operating income before 
general corporate expenses and amortization of intangibles.  
Interest and other debt expense, net, net periodic benefit cost/
income, excluding service cost, and provision for income taxes 
are centrally managed at the corporate level and, accordingly, 
such items are not presented by segment since they are excluded 
from the measure of segment profitability reviewed by the 
CODM.  Information about total assets by segment is not 
disclosed because such information is not reported to or used by 
the CODM.  Substantially all of Altria’s long-lived assets are 
located in the United States.  Segment goodwill and other 
intangible assets, net, are disclosed in Note 4. Goodwill and Other 
Intangible Assets, net.  The accounting policies of the segments 
are the same as those described in Note 2. Summary of Significant 
Accounting Policies.

Segment data were as follows:

For the Years Ended December 31,
2016

2018

2017

$

$

$

$

$

$

22,297
2,262
691
114
25,364

8,408
1,431
50
(421)
(38)
(315)

—
9,115

$

$

$

22,636
2,155
698
87
25,576

8,426
1,306
146
(51)
(21)
(213)

—
9,593

(665)

(705)

22,851
2,051
746
96
25,744

7,766
1,172
164
(98)
(21)
(217)

(5)
8,761

(747)

(823)

—

34

—

(37)

1

(in millions)
Net revenues:

Smokeable products
Smokeless products
Wine
All other
Net revenues
Earnings before income taxes:

Operating companies 
income (loss):

Smokeable products
Smokeless products
Wine
All other

Amortization of intangibles
General corporate expenses
Corporate asset impairment

and exit costs
Operating income
Interest and other debt

expense, net

Loss on early extinguishment

of debt

Net periodic benefit income 

(cost), excluding 
service cost 

Earnings from equity

investment in AB InBev/
SABMiller

(Loss) gain on AB InBev/
SABMiller business
combination

Earnings before income taxes

$

62

62

890

532

795

(33)
9,341

$

445
9,828

13,865
21,852

$

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The smokeable products segment included net revenues of 

$21,506 million, $21,900 million and $22,199 million for the 
years ended December 31, 2018, 2017 and 2016, respectively, 
related to cigarettes and net revenues of $791 million, $736 
million and $652 million for the years ended December 31, 2018, 
2017 and 2016, respectively, related to cigars.  

Substantially all of Altria’s net revenues are from sales 
generated in the United States for the years ended December 31, 
2018, 2017 and 2016.  PM USA, USSTC, Middleton and Nat 
Sherman’s largest customer, McLane Company, Inc., accounted 
for approximately 27%, 26% and 25% of Altria’s consolidated net 
revenues for the years ended December 31, 2018, 2017 and 2016, 
respectively.  In addition, Core-Mark Holding Company, Inc. 
accounted for approximately 14% of Altria’s consolidated net 
revenues for each of the years ended December 31, 2018, 2017 
and 2016.  Substantially all of these net revenues were reported in 
the smokeable products and smokeless products segments.  Sales 
to two distributors accounted for approximately 64% of net 
revenues for the wine segment for the year ended December 31, 
2018.  Sales to three distributors accounted for approximately 
67% and 69% of net revenues for the wine segment for the years 
ended December 31, 2017 and 2016, respectively.

Details of Altria’s depreciation expense and capital 

expenditures were as follows:

(in millions)
Depreciation expense:
Smokeable products
Smokeless products
Wine
General corporate and other

Total depreciation expense
Capital expenditures:
Smokeable products
Smokeless products
Wine
General corporate and other

Total capital expenditures

For the Years Ended December 31,
2016

2017

2018

$

$

$

$

90
28
40
31
189

81
73
40
44
238

$

$

$

$

93
29
40
26
188

39
61
53
46
199

$

$

$

$

93
26
36
28
183

55
52
59
23
189

The comparability of operating companies income for the 

reportable segments was affected by the following:

  Non-Participating Manufacturer (“NPM”) Adjustment 
Items: For the years ended December 31, 2018, 2017 and 2016, 
pre-tax (income) expense for NPM adjustment items was 
recorded in Altria’s consolidated statements of earnings as 
follows:

(in millions)
Smokeable products segment
Interest and other debt expense, net
Total

2018
(145) $
—
(145) $

$

$

2017

(5) $
9
4

$

2016
12
6
18

NPM adjustment items result from the resolutions of certain 
disputes with states and territories related to the NPM adjustment 
provision under the 1998 Master Settlement Agreement (such 
dispute resolutions are referred to as “NPM Adjustment Items” 

63

63

62

and are more fully described in Health Care Cost Recovery 
Litigation - NPM Adjustment Disputes in Note 19. 
Contingencies).  The amounts shown in the table above for the 
smokeable products segment were recorded by PM USA as 
(reductions) increases to cost of sales, which (increased) 
decreased operating companies income in the smokeable products 
segment.
  Tobacco and Health Litigation Items: For the years ended 
December 31, 2018, 2017 and 2016, pre-tax charges related to 
certain tobacco and health litigation items were recorded in 
Altria’s consolidated statements of earnings as follows:

(in millions)
Smokeable products segment
Smokeless products segment
Interest and other debt expense, net
Total

2018
103
10
18
131

2017
72
—
8
80

$

$

$

$

2016
88
—
17
105

$

$

The amounts shown in the table above for the smokeable and 

smokeless products segments were recorded in marketing, 
administration and research costs.  For further discussion, see 
Note 19. Contingencies.

Smokeless Products Recall: During 2017, USSTC 
voluntarily recalled certain smokeless tobacco products 
manufactured at its Franklin Park, Illinois facility due to a product 
tampering incident (the “Recall”).  USSTC estimated that the 
Recall reduced smokeless products segment operating companies 
income by approximately $60 million in 2017. 

  Asset Impairment, Exit and Implementation Costs: See 
Note 5. Asset Impairment, Exit and Implementation Costs for a 
breakdown of these costs by segment.

Note 17.  Benefit Plans

Subsidiaries of Altria sponsor noncontributory defined benefit 
pension plans covering certain employees of Altria and its 
subsidiaries.  Employees hired on or after a date specific to their 
employee group are not eligible to participate in these 
noncontributory defined benefit pension plans but are instead 
eligible to participate in a defined contribution plan with 
enhanced benefits.  This transition for new hires occurred from 
October 1, 2006 to January 1, 2008.  In addition, effective 
January 1, 2010, certain employees of UST’s subsidiaries and 
Middleton who were participants in noncontributory defined 
benefit pension plans ceased to earn additional benefit service 
under those plans and became eligible to participate in a defined 
contribution plan with enhanced benefits.  Altria and its 
subsidiaries also provide postretirement health care and other 
benefits to certain retired employees.

The plan assets and benefit obligations of Altria’s pension 
plans and postretirement plans are measured at December 31 of 
each year.  In December 2017, Altria made a contribution of $270 
million to a trust to fund certain postretirement benefits.  Prior to 
this contribution, Altria’s postretirement plans were not funded. 
The discount rates for Altria’s plans were based on a yield 
curve developed from a model portfolio of high-quality corporate 

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bonds with durations that match the expected future cash flows of 
the pension and postretirement benefit obligations. 

On January 1, 2018 Altria adopted ASU No. 2017-07, which 
requires an employer to report the service cost component of net 
periodic pension cost and net periodic postretirement benefit cost 
in the same line item or items as other compensation costs arising 
from services rendered by employees during the period.  The 
other components of net periodic pension cost and net periodic 
postretirement benefit cost are required to be presented in the 
statements of earnings separately from the service cost component 
and outside the subtotal of operating income.  Additionally, only 
the service cost component is eligible for capitalization.  Altria 
retrospectively adopted the guidance for the presentation of the 
service cost component and the other components of net periodic 
pension cost and net periodic postretirement benefit cost in its 
consolidated statements of earnings, and prospectively adopted 
the capitalization of service cost.  Altria used the practical 
expedient provided in ASU No. 2017-07 that permits Altria to use 
the amounts disclosed in its benefit plans note for the prior 

comparative periods as the estimation basis for applying the 
retrospective presentation requirements.  For the year ended 
December 31, 2017, the adoption of ASU No. 2017-07 resulted in 
a reclassification of net periodic benefit cost of $12 million, $24 
million and $1 million from cost of sales, marketing, 
administration and research costs, and asset impairment and exit 
costs, respectively, to net periodic benefit (income) cost, 
excluding service cost in Altria’s consolidated statement of 
earnings.  For the year ended December 31, 2016, the adoption 
resulted in a reclassification of net periodic benefit income of $19 
million and $12 million from cost of sales and marketing, 
administration and research costs, respectively, and a 
reclassification of net periodic benefit cost of $30 million from 
asset impairment and exit costs, to net periodic benefit (income) 
cost, excluding service cost in Altria’s consolidated statement of 
earnings.  In addition, certain prior-period segment data has been 
reclassified to conform with the current period’s presentation.  For 
further discussion, see Note 16. Segment Reporting.

  Obligations and Funded Status: The benefit obligations, plan assets and funded status of Altria’s pension and postretirement plans 

at December 31, 2018 and 2017 were as follows:

(in millions)
Change in benefit obligation:
    Benefit obligation at beginning of year

   Service cost
   Interest cost
   Benefits paid
   Actuarial (gains) losses

       Termination, settlement and curtailment
       Other
    Benefit obligation at end of year
Change in plan assets:
    Fair value of plan assets at beginning of year

   Actual return on plan assets
   Employer contributions
   Benefits paid

    Fair value of plan assets at end of year
    Funded status at December 31
Amounts recognized on Altria’s consolidated balance sheets were as follows:
    Other accrued liabilities
    Accrued pension costs
    Other assets
    Accrued postretirement health care costs

              Pension

             Postretirement

2018

2017

2018

2017

$

8,510
81
276
(488)
(660)
(18)
25
7,726

8,015
(430)
41
(488)
7,138
(588) $

(44) $
(544)
—
—
(588) $

8,312
75
288
(703)
589
(51)
—
8,510

7,475
1,219
24
(703)
8,015
(495)

(51)
(445)
1
—
(495)

$

$

$

$

$

2,335
18
70
(130)
(298)
—
45
2,040

270
(14)
—
(45)
211
(1,829) $

(80) $
—
—
(1,749)
(1,829) $

2,364
16
76
(139)
56
—
(38)
2,335

—
—
270
—
270
(2,065)

(78)
—
—
(1,987)
(2,065)

$

$

$

$

The table above presents the projected benefit obligation for 

Altria’s pension plans.  The accumulated benefit obligation, 
which represents benefits earned to date, for the pension plans 
was $7.4 billion and $8.2 billion at December 31, 2018 and 2017, 
respectively.

For plans with accumulated benefit obligations in excess of 

assets were $7,598 million, $7,239 million and $7,012 million, 
respectively.  For plans with accumulated benefit obligations in 
excess of plan assets at December 31, 2017, the projected benefit 
obligation, accumulated benefit obligation and fair value of plan 
assets were $413 million, $364 million and $124 million, 
respectively.

plan assets at December 31, 2018, the projected benefit 
obligation, accumulated benefit obligation and fair value of plan 

The Patient Protection and Affordable Care Act (“PPACA”), 
as amended by the Health Care and Education Reconciliation Act 

64

64

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dates from 2010 to 2022, including the imposition of an excise 
tax on high cost health care plans effective in 2022.  The 
additional accumulated postretirement liability resulting from the 
PPACA, which is not material to Altria, has been included in 
Altria’s accumulated postretirement benefit obligation at 

December 31, 2018 and 2017.  Given the complexity of the 
PPACA and the extended time period during which 
implementation is expected to occur, future adjustments to 
Altria’s accumulated postretirement benefit obligation may be 
necessary.

The following assumptions were used to determine Altria’s pension and postretirement benefit obligations at December 31:

Discount rate
Rate of compensation increase
Health care cost trend rate assumed for next year
    Ultimate trend rate

 Year that the rate reaches the ultimate trend rate

Pension

Postretirement

2018
4.4%
4.0
—
—
—

2017
3.7%
4.0
—
—
—

2018
4.4%
—
6.5
5.0
2025

2017
3.7%
—
7.0
5.0
2022

  Components of Net Periodic Benefit Cost: Net periodic benefit cost consisted of the following for the years ended December 31, 

2018, 2017 and 2016:

(in millions)
Service cost
Interest cost
Expected return on plan assets
Amortization:

Net loss
Prior service cost (credit)

Termination, settlement and curtailment
Net periodic benefit cost

             Pension

               Postretirement

2018
81
276
(585)

225
4
16
17

$

$

2017
75
288
(601)

197
4
86
49

$

$

2016
76
281
(553)

171
5
34
14

$

$

2018
18
70
(19)

21
(42)
—
48

$

$

2017
16
76
—

25
(38)
—
79

$

$

2016
17
77
—

25
(39)
(2)
78

$

$

Termination, settlement and curtailment shown in the table 
above primarily relate to the settlement charge discussed below, 
and the cost reduction program, productivity initiative and 
facilities consolidation discussed in Note 5. Asset Impairment, 
Exit and Implementation Costs.

In the third quarter of 2017, Altria made a voluntary, limited-
time offer to former employees with vested benefits in the Altria 
Retirement Plan who had not commenced receiving benefit 
payments and who met certain other conditions.  Eligible 
participants were offered the opportunity to make a one-time 
election to receive their pension benefit as a single lump sum 
payment or as a monthly annuity.  Distributions to former 
employees who elected to receive lump sum payments totaled 
approximately $277 million, substantially all of which were made 
in December 2017 from the Altria Retirement Plan’s assets.  
Payments began on January 1, 2018 to former employees who 
elected a monthly annuity.  As a result of the lump sum 
distributions, Altria recorded a one-time settlement charge of $81 
million in 2017.

The amounts included in termination, settlement and 
curtailment in the table above were comprised of the following 
changes:

(in millions)
Benefit obligation
Other comprehensive
earnings/losses:
Net loss
Prior service cost

(credit)

      Pension

2018

2017

$ — $ — $

2016
23

13

86

3
16 $

—
86 $

$

9

2
34

$

$

Post-
retirement

2016
11

—

(13)
(2)

The estimated net loss and prior service cost (credit) that are 
expected to be amortized from accumulated other comprehensive 
losses into net periodic benefit cost during 2019 is as follows:

(in millions)
Net loss
Prior service cost (credit)

$

Pension
169
6

Postretirement
12
$
(32)

64

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioThe following assumptions were used to determine Altria’s net periodic benefit cost for the years ended December 31:

Discount rates:
     Service cost
     Interest cost
Expected rate of return on plan assets
Rate of compensation increase
Health care cost trend rate

             Pension

              Postretirement

2018

2017

2016

2018

2017

2016

3.8%
3.3
7.8
4.0
—

4.3%
3.5
8.0
4.0
—

4.7%
3.6
8.0
4.0
—

3.8%
3.3
7.8
—
7.0

4.3%
3.5
—
—
7.0

4.5%
3.4
—
—
6.5

Assumed health care cost trend rates have a significant effect on 
the amounts reported for the postretirement health care plans.  A 
one-percentage-point change in assumed health care cost trend 
rates would have had the following effects as of December 31, 
2018:

Effect on total of postretirement

service and interest cost

Effect on postretirement benefit

obligation

One-
Percentage-
Point Increase

One-
Percentage-
Point Decrease

7.5%

5.6%

(6.3)%

(4.8)%

  Defined Contribution Plans: Altria sponsors deferred 
profit-sharing plans covering certain salaried, non-union and 
union employees.  Contributions and costs are determined 
generally as a percentage of earnings, as defined by the plans.  
Amounts charged to expense for these defined contribution plans 
totaled $85 million, $83 million and $93 million in 2018, 2017 
and 2016, respectively.

  Pension and Postretirement Plan Assets: Altria’s 
investment strategy for its pension and postretirement plan assets 
is based on an expectation that equity securities will outperform 
debt securities over the long term.  Altria believes that it 
implements the investment strategy in a prudent and risk-
controlled manner, consistent with the fiduciary requirements of 
the Employee Retirement Income Security Act of 1974, by 
investing retirement plan assets in a well-diversified mix of 
equities, fixed income and other securities that reflects the impact 
of the demographic mix of plan participants on the benefit 
obligation using a target asset allocation between equity securities 
and fixed income investments of 55%/45%.  

The composition of Altria’s plan assets at December 31, 2018 

was broadly characterized with the following allocation:

Equity securities

Corporate bonds
U.S. Treasury and foreign
government securities

Pension

Postretirement

48%

32%

20%

48%

42%

10%  

Altria’s plan asset allocations at December 31, 2018 reflect 

fourth quarter 2018 equity market underperformance and are 
monitored on an ongoing basis to adjust as necessary.

Substantially all pension and all postretirement assets can be 

used to make monthly benefit payments.

Altria’s investment objective for its pension and 

postretirement plan assets is accomplished by investing in U.S. 
and international equity index strategies that are intended to 
mirror indices including, but not limited to, the Standard & Poor’s 
500 Index and Morgan Stanley Capital International (“MSCI”) 
Europe, Australasia, and the Far East (“EAFE”) Index.  Altria’s 
pension and postretirement plans also invest in actively managed 
international equity securities of large, mid and small cap 
companies located in developed and emerging markets, as well as 
long duration fixed income securities that primarily include 
corporate bonds of companies from diversified industries.  For 
pension plan assets, the allocation to below investment grade 
securities represented 14% of the fixed income holdings or 7% of 
the total plan assets at December 31, 2018.  The allocation to 
emerging markets represented 1% of equity holdings or less than 
1% of total plan assets at December 31, 2018.  For postretirement 
plan assets, the allocation to below investment grade securities 
represented 13% of the fixed income holdings or 6% of the total 
plan assets at December 31, 2018.  There were no postretirement 
plan assets invested in emerging markets at December 31, 2018.
Altria’s risk management practices for its pension and 

postretirement plans include ongoing monitoring of asset 
allocation, investment performance and investment managers’ 
compliance with their investment guidelines, periodic rebalancing 
between equity and debt asset classes and annual actuarial re-
measurement of plan liabilities.

Altria’s expected rate of return on pension and postretirement
 plan assets is determined by the plan assets’ historical long-term 
investment performance, current asset allocation and estimates of 
future long-term returns by asset class.  The forward-looking 
estimates are consistent with the overall long-term averages 
exhibited by returns on equity and fixed income securities. 

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioThe fair values of Altria’s pension plan assets by asset category at December 31, 2018 and 2017 were as follows:

(in millions)

Level 1

Level 2

Level 3

Total

Level 1

Level 2

Level 3

Total

2018

2017

U.S. and foreign government securities or 

their agencies:

U.S. government and agencies

$

— $

868

$

— $

U.S. municipal bonds

Foreign government and agencies

Corporate debt instruments:
Above investment grade

Below investment grade and no rating

Common stock:

International equities

U.S. equities

Cash and cash equivalents

Other, net

Investments measured at NAV as a practical

expedient for fair value:
Collective investment funds

U.S. large cap

U.S. small cap

International developed markets

Total investments measured at NAV

Other

Fair value of plan assets, net

—

—

—

—

237

1,082

—

36

73

115

1,726

478

—

—

303

36

—

—

—

—

—

—

—

—

868

73

115

1,726

478

237

1,082

303

72

$

— $

588

$

— $

—

—

—

—

1,396

831

—

47

81

150

1,789

511

—

—

106

42

—

—

—

—

—

—

—

—

588

81

150

1,789

511

1,396

831

106

89

$ 1,355

$ 3,599

$

— $ 4,954

$ 2,274

$ 3,267

$

— $ 5,541

$ 1,722

328

86

$ 2,136

48

$ 7,138

$ 2,014

361

100

$ 2,475

(1)

$ 8,015

Level 3 holdings and transactions were immaterial to total plan assets at December 31, 2018 and 2017.

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioThe fair value of Altria’s postretirement plan assets at December 
31, 2018 were as follows:

(in millions)
U.S. and foreign government securities

or their agencies:

2018

Level 1 Level 2

Total

U.S. government and agencies

$ — $

Foreign government and agencies

Corporate debt instruments:

Above investment grade

Below investment grade and no rating

Other, net

—

—

—

2

$

13

3

71

8

2

13

3

71

8

4

$

2 $

97

$

99

Investments measured at NAV as a
practical expedient for fair value:

Collective investment funds:

U.S. large cap

International developed markets

Total investments measured at NAV

Other

Fair value of plan assets, net

$

$

77

26

103

9

$

211

At December 31, 2017, postretirement plan assets totaled 
$270 million, of which $148 million was invested in collective 
investment funds and $122 million was held in a non-interest 
bearing cash account.  There were no postretirement plan 
investments classified in Level 1, Level 2 or Level 3 of the fair 
value hierarchy at December 31, 2017.  

There were no Level 3 postretirement plan holdings or 

transactions during 2018 and 2017.

For a description of the fair value hierarchy and the three 
levels of inputs used to measure fair value, see Note 2. Summary 
of Significant Accounting Policies.

Following is a description of the valuation methodologies 

used for investments measured at fair value.

  U.S. and Foreign Government Securities: U.S. and foreign 
government securities consist of investments in Treasury 

Nominal Bonds and Inflation Protected Securities and 
municipal securities.  Government securities are valued at a 
price that is based on a compilation of primarily observable 
market information, such as broker quotes.  Matrix pricing, 
yield curves and indices are used when broker quotes are not 
available.

  Corporate Debt Instruments: Corporate debt instruments are 
valued at a price that is based on a compilation of primarily 
observable market information, such as broker quotes.  
Matrix pricing, yield curves and indices are used when 
broker quotes are not available.

  Common Stock: Common stocks are valued based on the 

price of the security as listed on an open active exchange on 
last trade date.

  Collective Investment Funds: Collective investment funds 
consist of funds that are intended to mirror indices such as 
Standard & Poor’s 500 Index and MSCI EAFE Index.  They 
are valued on the basis of the relative interest of each 
participating investor in the fair value of the underlying 
assets of each of the respective collective investment funds.  
The underlying assets are valued based on the net asset value 
(“NAV”), which is provided by the investment account 
manager as a practical expedient to estimate fair value. These 
investments are not classified by level but are disclosed to 
permit reconciliation to the fair value of plan assets. 

Cash Flows: Altria makes contributions to the pension plans to 
the extent that the contributions are tax deductible and pays 
benefits that relate to plans for salaried employees that cannot be 
funded under IRS regulations.  Currently, Altria anticipates 
making employer contributions to its pension plans of up to 
approximately $50 million in 2019 based on current tax law.  
However, this estimate is subject to change as a result of changes 
in tax and other benefit laws, as well as asset performance 
significantly above or below the assumed long-term rate of return 
on pension plan assets, or changes in interest rates.  Currently, 
Altria anticipates making employer contributions to its 
postretirement plans of up to approximately $60 million in 2019.  
However, this estimate is subject to change as a result of changes 
in tax and other benefit laws, as well as asset performance 
significantly above or below the assumed long-term rate of return 
on postretirement plan assets.

Estimated future benefit payments at December 31, 2018 were as follows:

(in millions)
2019
2020
2021
2022
2023
2024-2028

$

Pension
484
464
468
470
474
2,362

$

Postretirement
132
130
129
129
125
598

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioComprehensive Earnings/Losses

The amounts recorded in accumulated other comprehensive losses at December 31, 2018 consisted of the following:

(in millions)
Net loss
Prior service (cost) credit

Deferred income taxes

Amounts recorded in accumulated other comprehensive losses

Pension

(2,591) $
(34)

679

Post-
retirement

Post-
employment

(327) $
108

61

(78) $
(6)

20

Total
(2,996)
68

760

(1,946) $

(158) $

(64) $

(2,168)

$

$

The amounts recorded in accumulated other comprehensive losses at December 31, 2017 consisted of the following:

(in millions)

Net loss

Prior service (cost) credit

Deferred income taxes

Amounts recorded in accumulated other comprehensive losses

Pension

Post-
retirement

Post-
employment

Total

(2,493) $

(612) $

(93) $

(3,198)

(15)

979

195

166

—

34

180

1,179

(1,529) $

(251) $

(59) $

(1,839)

$

$

The movements in other comprehensive earnings/losses during the year ended December 31, 2018 were as follows:

(in millions)
Amounts reclassified to net earnings as components of net periodic benefit cost:

Pension

Post-
retirement

Post-
employment

Total

Amortization:
Net loss
Prior service cost/credit

Other expense:
Net loss
Prior service cost/credit

Deferred income taxes

Other movements during the year:
Adoption of ASU 2018-02 (1)
Net loss
Prior service cost/credit
Deferred income taxes

Total movements in other comprehensive earnings/losses

$

$

$

$
$

$

225
4

13
3
(61)
184

$

(330) $
(336)
(26)
91
(601) $
(417) $

$

21
(42)

—
—
4
(17) $

(55) $
264
(45)
(54)
110
93

$
$

17
—

—
—
(4)
13

$

$

(12) $
(2)
(6)
2
(18) $
(5) $

263
(38)

13
3
(61)
180

(397)
(74)
(77)
39
(509)
(329)

(1) Reflects the reclassification of the stranded income tax effects of the Tax Reform Act.  For further discussion, see Note 15. Income Taxes.

68

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioThe movements in other comprehensive earnings/losses during the year ended December 31, 2017 were as follows:

(in millions)
Amounts reclassified to net earnings as components of net periodic benefit cost:

Pension

Post-
retirement

Post-
employment

Total

Amortization:
Net loss
Prior service cost/credit

Other expense:
Net loss

Deferred income taxes

Other movements during the year:

Net loss

Prior service cost/credit
Deferred income taxes

Total movements in other comprehensive earnings/losses

$

$

$

$
$

197
4

86
(113)
174

81

—
(32)
49
223

$

$

$

$
$

$

25
(38)

—
6
(7) $

(56) $

38
7
(11) $
(18) $

17
—

—
(6)
11

$

$

(11) $

—
4
(7) $
$
4

239
(34)

86
(113)
178

14

38
(21)
31
209

The movements in other comprehensive earnings/losses during the year ended December 31, 2016 were as follows:

(in millions)
Amounts reclassified to net earnings as components of net periodic benefit cost:

Pension

Post-
retirement

Post-
employment

Total

Amortization:
Net loss
Prior service cost/credit

Other expense (income):

Net loss
Prior service cost/credit

Deferred income taxes

Other movements during the year:

Net loss
Prior service cost/credit
Deferred income taxes

Total movements in other comprehensive earnings/losses

Note 18.  Additional Information

(in millions)
Research and development expense
Advertising expense
Interest and other debt expense, net:

Interest expense
Interest income

   Interest related to NPM Adjustment Items

Rent expense

$

$

$

$
$

$

171
5

9
2
(69)
118

$

(232) $
(4)
92
(144) $
(26) $

$

25
(39)

—
(13)
11
(16) $

(18) $
16
1
(1) $
(17) $

$

18
—

—
—
(7)
11

$

(9) $
—
3
(6) $
$
5

For the Years Ended December 31,

$
$

$

$
$

2018
252
37

697
(32)
—
665
42

$
$

$

$
$

2017
241
29

727
(31)
9
705
43

$
$

$

$
$

214
(34)

9
(11)
(65)
113

(259)
12
96
(151)
(38)

2016
203
27

754
(13)
6
747
53

70

70

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Minimum rental commitments and sublease income under non-cancelable operating leases in effect at December 31, 2018 were as 

follows:

(in millions)
2019
2020
2021
2022
2023
Thereafter

Rental Commitments
41
$
35
31
24
17
34
182

$

$

$

Sublease Income
5
5
5
5
5
2
27

The activity in the allowance for discounts and allowance for returned goods for the years ended December 31, 2018, 2017 and 

2016 was as follows:

(in millions)

2018

2017

2016

Balance at beginning of year
Charged to costs and expenses
Deductions (1)
Balance at end of year
(1) Represents the recording of discounts and returns for which allowances were created.

— $
620
(620)

— $

$

$

Discounts
$

Returned
Goods
40
97
(105)
32

Discounts
$

— $

626
(626)

— $

Returned
Goods
49
130
(139)
40

Discounts
$

— $

628
(628)

$

— $

Returned
Goods
68
133
(152)
49

The activity in the allowance for losses on finance assets for the years ended December 31, 2018, 2017 and 2016 was as follows:

2018

2017

2016

$

$

23
(4)
19

$

$

32
(9)
23

$

$

42
(10)
32

(in millions)
Balance at beginning of year
Decrease to allowance
Balance at end of year

Note 19. Contingencies

Legal proceedings covering a wide range of matters are pending 
or threatened in various United States and foreign jurisdictions 
against Altria and its subsidiaries, including PM USA and UST 
and its subsidiaries, as well as their respective indemnitees.  
Various types of claims may be raised in these proceedings, 
including product liability, consumer protection, antitrust, tax, 
contraband shipments, patent infringement, employment matters, 
claims for contribution and claims of competitors, shareholders or 
distributors.

Litigation is subject to uncertainty and it is possible that there 

could be adverse developments in pending or future cases.  An 
unfavorable outcome or settlement of pending tobacco-related or 
other litigation could encourage the commencement of additional 
litigation.  Damages claimed in some tobacco-related and other 
litigation are or can be significant and, in certain cases, have 
ranged in the billions of dollars.  The variability in pleadings in 
multiple jurisdictions, together with the actual experience of 
management in litigating claims, demonstrate that the monetary 
relief that may be specified in a lawsuit bears little relevance to 
the ultimate outcome.  In certain cases, plaintiffs claim that 
defendants’ liability is joint and several.  In such cases, Altria or 
its subsidiaries may face the risk that one or more co-defendants 
decline or otherwise fail to participate in the bonding required for 
an appeal or to pay their proportionate or jury-allocated share of a 

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judgment.  As a result, Altria or its subsidiaries under certain 
circumstances may have to pay more than their proportionate 
share of any bonding- or judgment-related amounts.  Furthermore, 
in those cases where plaintiffs are successful, Altria or its 
subsidiaries may also be required to pay interest and attorneys’ 
fees.

Although PM USA has historically been able to obtain 
required bonds or relief from bonding requirements in order to 
prevent plaintiffs from seeking to collect judgments while adverse 
verdicts have been appealed, there remains a risk that such relief 
may not be obtainable in all cases.  This risk has been 
substantially reduced given that 47 states and Puerto Rico limit 
the dollar amount of bonds or require no bond at all.  As 
discussed below, however, tobacco litigation plaintiffs have 
challenged the constitutionality of Florida’s bond cap statute in 
several cases and plaintiffs may challenge state bond cap statutes 
in other jurisdictions as well.  Such challenges may include the 
applicability of state bond caps in federal court.  States, including 
Florida, may also seek to repeal or alter bond cap statutes through 
legislation.  Although Altria cannot predict the outcome of such 
challenges, it is possible that the consolidated results of 
operations, cash flows or financial position of Altria, or one or 
more of its subsidiaries, could be materially affected in a 
particular fiscal quarter or fiscal year by an unfavorable outcome 
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Altria and its subsidiaries record provisions in the 

consolidated financial statements for pending litigation when they 
determine that an unfavorable outcome is probable and the 
amount of the loss can be reasonably estimated.  At the present 
time, while it is reasonably possible that an unfavorable outcome 
in a case may occur, except to the extent discussed elsewhere in 
this Note 19 Contingencies: (i) management has concluded that it 
is not probable that a loss has been incurred in any of the pending 
tobacco-related cases; (ii) management is unable to estimate the 
possible loss or range of loss that could result from an 
unfavorable outcome in any of the pending tobacco-related cases; 
and (iii) accordingly, management has not provided any amounts 
in the consolidated financial statements for unfavorable outcomes, 
if any.  Litigation defense costs are expensed as incurred. 

Altria and its subsidiaries have achieved substantial success 

in managing litigation.  Nevertheless, litigation is subject to 
uncertainty and significant challenges remain.  It is possible that 
the consolidated results of operations, cash flows or financial 
position of Altria, or one or more of its subsidiaries, could be 
materially affected in a particular fiscal quarter or fiscal year by 
an unfavorable outcome or settlement of certain pending 
litigation.  Altria and each of its subsidiaries named as a defendant 
believe, and each has been so advised by counsel handling the 
respective cases, that it has valid defenses to the litigation 
pending against it, as well as valid bases for appeal of adverse 
verdicts.  Each of the companies has defended, and will continue 
to defend, vigorously against litigation challenges.  However, 
Altria and its subsidiaries may enter into settlement discussions in 
particular cases if they believe it is in the best interests of Altria to 
do so.

Overview of Altria and/or PM USA Tobacco-Related 
Litigation 

Types and Number of Cases:  Claims related to tobacco 
products generally fall within the following categories: 
(i) smoking and health cases alleging personal injury brought on 
behalf of individual plaintiffs; (ii) smoking and health cases 
primarily alleging personal injury or seeking court-supervised 
programs for ongoing medical monitoring and purporting to be 
brought on behalf of a class of individual plaintiffs, including 
cases in which the aggregated claims of a number of individual 
plaintiffs are to be tried in a single proceeding; (iii) health care 
cost recovery cases brought by governmental (both domestic and 
foreign) plaintiffs seeking reimbursement for health care 
expenditures allegedly caused by cigarette smoking and/or 
disgorgement of profits; (iv) class action suits alleging that the 
uses of the terms “Lights” and “Ultra Lights” constitute deceptive 
and unfair trade practices, common law or statutory fraud, unjust 
enrichment, breach of warranty or violations of the Racketeer 
Influenced and Corrupt Organizations Act (“RICO”); and 
(v) other tobacco-related litigation described below.  Plaintiffs’ 
theories of recovery and the defenses raised in pending smoking 
and health, health care cost recovery and “Lights/Ultra Lights” 
cases are discussed below.

The table below lists the number of certain tobacco-related 

cases pending in the United States against PM USA and, in some 
instances, Altria as of December 31, 2018, 2017 and 2016: 

Individual Smoking and Health Cases (1)
Smoking and Health Class Actions and 
Aggregated Claims Litigation (2)
Health Care Cost Recovery Actions (3)
“Lights/Ultra Lights” Class Actions

2018
100

2017
92

2016
70

2
1
2

4
1
3

5
1
8

(1) Includes 30 cases filed in Massachusetts and 37 non-Engle cases filed in 
Florida.  Does not include individual smoking and health cases brought by or on 
behalf of plaintiffs in Florida state and federal courts following the decertification 
of the Engle case (these Engle progeny cases are discussed below in Smoking and 
Health Litigation - Engle Class Action).  Also does not include 1,490 cases 
brought by flight attendants seeking compensatory damages for personal injuries 
allegedly caused by exposure to environmental tobacco smoke (“ETS”).  The 
flight attendants allege that they are members of an ETS smoking and health class 
action in Florida, which was settled in 1997 (Broin).  The terms of the court-
approved settlement in that case allowed class members to file individual lawsuits 
seeking compensatory damages, but prohibited them from seeking punitive 
damages.  In March 2018, 923 of these cases were voluntarily dismissed without 
prejudice.  
(2)

 The 2016 and 2017 pending cases include as one case the 30 civil actions that 

were to be tried in six consolidated trials in West Virginia (In re: Tobacco 
Litigation).  PM USA was a defendant in nine of the 30 cases.  The parties 
resolved these cases for an immaterial amount, and in the second quarter of 2018, 
the court dismissed all 30 cases. 
(3) See Health Care Cost Recovery Litigation - Federal Government’s Lawsuit 
below.

International Tobacco-Related Cases:  As of January 29, 2019, 
PM USA is a named defendant in 10 health care cost recovery 
actions in Canada, eight of which also name Altria as a defendant.  
PM USA and Altria are also named defendants in seven smoking 
and health class actions filed in various Canadian provinces.  See 
Guarantees and Other Similar Matters below for a discussion of 
the Distribution Agreement between Altria and Philip Morris 
International Inc. (“PMI”) that provides for indemnities for 
certain liabilities concerning tobacco products. 

Tobacco-Related Cases Set for Trial:  As of January 29, 2019, 
10 Engle progeny cases are set for trial through March 31, 2019.  
In addition, there are no individual smoking and health cases 
against PM USA set for trial during this period.  Cases against 
other companies in the tobacco industry may also be scheduled 
for trial during this period.  Trial dates are subject to change. 

Trial Results:  Since January 1999, excluding the Engle progeny 
cases (separately discussed below), verdicts have been returned in 
65 smoking and health, “Lights/Ultra Lights” and health care cost 
recovery cases in which PM USA was a defendant. Verdicts in 
favor of PM USA and other defendants were returned in 43 of the 
65 cases.  These 43 cases were tried in Alaska (1), California (7), 
Connecticut (1), Florida (10), Louisiana (1), Massachusetts (3), 
Mississippi (1), Missouri (4), New Hampshire (1), New Jersey 
(1), New York (5), Ohio (2), Pennsylvania (1), Rhode Island (1), 
Tennessee (2) and West Virginia (2).  A motion for a new trial was 
granted in one of the cases in Florida and in the case in Alaska.  In 
the Alaska case (Hunter), the jury returned a verdict in favor of 

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PM USA in April 2018 in the third trial of this case. In May 2018, 
plaintiff filed a motion for a new trial, which the court denied. 
Of the 22 non-Engle progeny cases in which verdicts were 
returned in favor of plaintiffs, 19 have reached final resolution. 
See Smoking and Health Litigation - Engle Progeny Trial 
Results below for a discussion of verdicts in state and federal 
Engle progeny cases involving PM USA as of January 29, 2019.  

Judgments Paid and Provisions for Tobacco and Health 
Litigation Items (Including Engle Progeny Litigation):  After 
exhausting all appeals in those cases resulting in adverse verdicts 
associated with tobacco-related litigation, since October 2004, 
PM USA has paid in the aggregate judgments and settlements 
(including related costs and fees) totaling approximately $578 
million and interest totaling approximately $195 million as of 
December 31, 2018.  These amounts include payments for Engle 
progeny judgments (and related costs and fees) totaling 
approximately $186 million, interest totaling approximately $33 
million and payment of approximately $43 million in connection 
with the Federal Engle Agreement, discussed below.

The changes in Altria’s accrued liability for tobacco and 
health litigation items, including related interest costs, for the 
periods specified below are as follows: 

(in millions)
Accrued liability for tobacco and 
health litigation items at 
beginning of year (1)

Pre-tax charges for:

Tobacco and health litigation
Related interest costs

Payments (1)
Accrued liability for tobacco and 

health litigation items at end of 
year (1)

2018

2017

2016

$

106

$

47

$

132

113
18
(125)

72
8
(21)

88
17
(190)

$

112

$

106

$

47

(1) Includes amounts related to the costs of implementing the corrective 
communications remedy related to the Federal Government’s Lawsuit discussed 
below.

The accrued liability for tobacco and health litigation items, 

including related interest costs, was included in liabilities on 
Altria’s consolidated balance sheets.  Pre-tax charges for tobacco 
and health litigation were included in marketing, administration 
and research costs on Altria’s consolidated statements of earnings.  
Pre-tax charges for related interest costs were included in interest 
and other debt expense, net on Altria’s consolidated statements of 
earnings.

Security for Judgments:  To obtain stays of judgments pending 
appeal, PM USA has posted various forms of security.  As of 
December 31, 2018, PM USA has posted appeal bonds totaling 
approximately $100 million, which have been collateralized with 
restricted cash that are included in assets on the consolidated 
balance sheet.

Smoking and Health Litigation

Overview:  Plaintiffs’ allegations of liability in smoking and 
health cases are based on various theories of recovery, including 
negligence, gross negligence, strict liability, fraud, 
misrepresentation, design defect, failure to warn, nuisance, breach 
of express and implied warranties, breach of special duty, 
conspiracy, concert of action, violations of deceptive trade 
practice laws and consumer protection statutes, and claims under 
the federal and state anti-racketeering statutes.  Plaintiffs in the 
smoking and health cases seek various forms of relief, including 
compensatory and punitive damages, treble/multiple damages and 
other statutory damages and penalties, creation of medical 
monitoring and smoking cessation funds, disgorgement of profits, 
and injunctive and equitable relief.  Defenses raised in these cases 
include lack of proximate cause, assumption of the risk, 
comparative fault and/or contributory negligence, statutes of 
limitations and preemption by the Federal Cigarette Labeling and 
Advertising Act. 

Non-Engle Progeny Litigation:  Summarized below are the non-
Engle progeny smoking and health cases pending during 2018 in 
which a verdict was returned in favor of plaintiff and against PM 
USA.  Charts listing certain verdicts for plaintiffs in the Engle 
progeny cases can be found in Smoking and Health Litigation - 
Engle Progeny Trial Results below.

Capone: In December 2018, a jury in a Florida state court 
returned a verdict in favor of plaintiff, awarding $225,000 in 
compensatory damages. 

Gentile:  In October 2017, a jury in a Florida state court returned 
a verdict in favor of plaintiff, awarding approximately $7.1 
million in compensatory damages and allocating 75% of the fault 
to PM USA (an amount of approximately $5.3 million).  In April 
2018, the trial court entered final judgment in favor of plaintiff 
and PM USA posted a bond in the amount of approximately $8 
million.  In May 2018, PM USA filed a notice of appeal to the 
Florida Fourth District Court of Appeal.

Bullock:  In December 2015, a jury in the U.S. District Court for 
the Central District of California returned a verdict in favor of 
plaintiff, awarding $900,000 in compensatory damages.  On 
appeal, the U.S. Court of Appeals for the Ninth Circuit affirmed 
the judgment.  In the fourth quarter of 2017, PM USA recorded a 
provision on its consolidated balance sheet of approximately $1 
million for the judgment, interest and associated costs.  In the first 
quarter of 2018, PM USA paid this amount, concluding this 
litigation.

Federal Government’s Lawsuit:  See Health Care Cost Recovery 
Litigation - Federal Government’s Lawsuit below for a discussion 
of the verdict and post-trial developments in the United States of 
America health care cost recovery case.

Engle Class Action:  In July 2000, in the second phase of the 
Engle smoking and health class action in Florida, a jury returned a 

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verdict assessing punitive damages totaling approximately $145 
billion against various defendants, including $74 billion against 
PM USA. Following entry of judgment, PM USA appealed.  In 
May 2003, the Florida Third District Court of Appeal reversed the 
judgment entered by the trial court and instructed the trial court to 
order the decertification of the class.  Plaintiffs petitioned the 
Florida Supreme Court for further review. 

In July 2006, the Florida Supreme Court ordered that the 

punitive damages award be vacated, that the class approved by 
the trial court be decertified and that members of the decertified 
class could file individual actions against defendants within one 
year of issuance of the mandate.  The court further declared the 
following Phase I findings are entitled to res judicata effect in 
such individual actions brought within one year of the issuance of 
the mandate: (i) that smoking causes various diseases; (ii) that 
nicotine in cigarettes is addictive; (iii) that defendants’ cigarettes 
were defective and unreasonably dangerous; (iv) that defendants 
concealed or omitted material information not otherwise known 
or available knowing that the material was false or misleading or 
failed to disclose a material fact concerning the health effects or 
addictive nature of smoking; (v) that defendants agreed to 
misrepresent information regarding the health effects or addictive 
nature of cigarettes with the intention of causing the public to rely 
on this information to their detriment; (vi) that defendants agreed 
to conceal or omit information regarding the health effects of 
cigarettes or their addictive nature with the intention that smokers 
would rely on the information to their detriment; (vii) that all 
defendants sold or supplied cigarettes that were defective; and 
(viii) that defendants were negligent. 

In August 2006, PM USA and plaintiffs sought rehearing 
from the Florida Supreme Court on parts of its July 2006 opinion.  
In December 2006, the Florida Supreme Court refused to revise 
its July 2006 ruling, except that it revised the set of Phase I 
findings entitled to res judicata effect by excluding finding 
(v) listed above (relating to agreement to misrepresent 
information), and added the finding that defendants sold or 
supplied cigarettes that, at the time of sale or supply, did not 
conform to the representations of fact made by defendants.  In 
January 2007, the Florida Supreme Court issued the mandate 
from its revised opinion.  In May 2007, defendants filed a petition 
for writ of certiorari with the United States Supreme Court, 
which was denied.  In February 2008, the trial court decertified 
the class. 

Engle Progeny Cases:  The deadline for filing Engle progeny 
cases expired in January 2008.  As of January 29, 2019, 
approximately 2,100 state court cases were pending against PM 
USA or Altria asserting individual claims by or on behalf of 
approximately 3,000 state court plaintiffs.  Because of a number 
of factors, including docketing delays, duplicated filings and 
overlapping dismissal orders, these numbers are estimates.  While 
the Federal Engle Agreement (discussed below) resolved nearly 
all Engle progeny cases pending in federal court, as of January 
29, 2019, approximately seven cases were pending against PM 
USA in federal court representing the cases excluded from that 
agreement. 

Agreement to Resolve Federal Engle Progeny Cases:  In 2015, 
PM USA, R.J. Reynolds Tobacco Company (“R.J. Reynolds”) 
and Lorillard Tobacco Company (“Lorillard”) resolved 
approximately 415 pending federal Engle progeny cases (the 
“Federal Engle Agreement”). Federal cases that were in trial and 
those that previously reached final verdict were not included in 
the Federal Engle Agreement. 

Engle Progeny Trial Results:  As of January 29, 2019, 126 
federal and state Engle progeny cases involving PM USA have 
resulted in verdicts since the Florida Supreme Court Engle 
decision.  Sixty-nine verdicts were returned in favor of plaintiffs 
and seven verdicts (Skolnick, Calloway, McCoy, Duignan, 
Caprio, Oshinsky-Blacker and McCall) that were initially 
returned in favor of plaintiffs were reversed post-trial or on appeal 
and remain pending.  Skolnick was remanded for a new trial on 
plaintiff’s concealment and conspiracy claims; Calloway was 
reversed and remanded for a new trial on an appellate finding that 
improper arguments by plaintiff’s counsel deprived defendants of 
a fair trial; McCoy was reversed and remanded for a new trial on 
an appellate finding that the trial court erred in admitting certain 
materials into evidence that deprived defendants of a fair trial; 
Duignan was reversed and remanded for a new trial on an 
appellate finding that the trial judge erred in responding to a 
question from the jury during deliberations; Caprio was reversed 
post-trial after defendants agreed to voluntarily dismiss their 
appeal in exchange for a full retrial; Oshinsky-Blacker was 
reversed post-trial based on plaintiff’s counsel’s improper 
arguments at trial; and McCall was reversed based on an appellate 
finding that the trial judge erred in instructing the jury on the 
warning labels on cigarette packs.

Forty-seven verdicts were returned in favor of PM USA, of 

which 39 were state cases.  In addition, there have been a number 
of mistrials, only some of which have resulted in new trials as of 
January 29, 2019.  Three verdicts (D. Cohen, Collar, and Chacon) 
that were returned in favor of PM USA were subsequently 
reversed for new trials.  Juries in two cases (Reider and Banks) 
returned zero damages verdicts in favor of PM USA.  Juries in 
two other cases (Weingart and Hancock) returned verdicts against 
PM USA awarding no damages, but the trial court in each case 
granted an additur.  One case, Pollari, resulted in a verdict in 
favor of PM USA following a retrial of an initial verdict returned 
in favor of plaintiff.  Florida’s Fourth District Court of Appeal 
reversed the verdict in favor of plaintiff.  Plaintiff petitioned the 
Florida Supreme Court to review the District Court of Appeal’s 
decision, but subsequently dismissed their petition. 

The charts below list the verdicts and post-trial developments 
in certain Engle progeny cases in which verdicts were returned in 
favor of plaintiffs.  The first chart lists such cases that are pending 
as of January 29, 2019 where PM USA has recorded a provision 
in its consolidated financial statements because an unfavorable 
outcome is probable and the amount of the loss can be reasonably 
estimated; the second chart lists other such cases that are pending 
as of January 29, 2019 but where an unfavorable outcome is not 
probable and the amount of loss cannot be reasonably estimated; 
the third chart lists other such cases that have concluded within 
the previous 12 months.  Unless otherwise noted for a particular 

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reduced by any finding of plaintiff’s comparative fault (see Engle 
Progeny Appellate Issues below for a discussion of the Florida 

Supreme Court’s decision in Schoeff). Further, the damages noted 
reflect adjustments based on post-trial or appellate rulings. 

Currently Pending Engle Cases with Accrued Liabilities
(rounded to nearest $ million)

Plaintiff Verdict Date
Berger 
(Cote)

September 2014

Defendant(s)
PM USA

Court
Federal Court
- Middle
District of
Florida

Compensatory
Damages (All
Defendants)
$6 million

Punitive
Damages
(PM USA)
$21 million

McKeever February 2015

PM USA

Broward

$6 million

$12 million

Pardue

December 2016

PM USA and
R.J. Reynolds

Alachua

$5 million

$7 million

Jordan

August 2015

PM USA

Duval

$6 million

$3 million

M. Brown May 2015

PM USA

Duval

$6 million

$0

Boatright November 2014

PM USA and
Liggett Group
LLC (“Liggett
Group”)

Polk

$15 million

$20 million

Searcy

April 2013

PM USA and
R.J. Reynolds

<$1 million

$2 million

Federal Court
- Middle
District of
Florida

Appeal Status
The Eleventh Circuit Court 
of Appeals reinstated the 
punitive and compensatory 
damages awards and 
remanded the case to the 
district court.  PM USA 
intends to challenge the 
punitive damages award.

Fourth District Court of
Appeal reduced
compensatory damages;
Florida Supreme Court
remanded case to reinstate
full compensatory damages
award; PM USA’s petition
for review by the U.S.
Supreme Court is pending.

First District Court of
Appeal affirmed the
judgment; defendants’
petition for review by the
U.S. Supreme Court is
pending.

First District Court of
Appeal affirmed the
judgment; PM USA’s
petition for review by the
U.S. Supreme Court is
pending.

First District Court of
Appeal affirmed the
judgment; PM USA’s
petition for review by the
U.S. Supreme Court is
pending.  Trial court
awarded plaintiff
approximately $7 million in
attorneys’ fees.  PM USA
filed a motion for rehearing.

Florida Supreme Court
upheld the full amount of the
trial court judgment without
a reduction for plaintiff’s
comparative fault and denied
PM USA’s request for
reconsideration; defendants’
petition for review by the
U.S. Supreme Court is
pending.

U.S. Court of Appeals for
the Eleventh Circuit
affirmed the judgment;
defendants’ petition for
review by the U.S. Supreme
Court is pending.

Accrual(1)
$6 million accrual
in the fourth quarter
of 2018

$20 million accrual
in fourth quarter of
2017

$10 million accrual
($9 million in
second quarter of
2018 and $1 million
in third quarter of
2018)

$11 million accrual
in second quarter of
2018

$7 million accrual
in second quarter of
2018

$41 million accrual
in second quarter of
2018

$2 million accrual
in third quarter of
2018

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(1)Accrual amounts include interest and associated costs if applicable.  For cases with multiple defendants, accrual amounts reflect the portion of compensatory damages 
PM USA believes it will have to pay if the case is ultimately decided in plaintiff’s favor after taking into account any portion potentially payable by the other defendant(s). 

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(rounded to nearest $ million)

Plaintiff
Chadwell

Verdict Date
September 2018 PM USA

Defendant(s)

Court
Miami-Dade

Compensatory 
Damages(1) 
$2 million

Punitive 
Damages 
(PM USA)
$0

Kaplan

July 2018

Landi

June 2018

Theis

May 2018

PM USA and
R.J. Reynolds

PM USA and
R.J. Reynolds

PM USA and
R.J. Reynolds

Broward

$2 million

$2 million

Broward

$8 million

$5 million

Sarasota

$7 million

$10 million

Freeman March 2018

PM USA

Alachua

$4 million

$0

Gloger

February 2018

PM USA and
R.J. Reynolds

Miami-Dade

$8 million

$5 million

Bryant

December 2017 PM USA

Escambia

<$1 million

<$1 million

R. Douglas November 2017 PM USA

Duval

<$1 million

$0

Wallace

October 2017

PM USA and
R.J. Reynolds

Brevard

$12 million

$16 million

L. Martin May 2017

PM USA

Miami-Dade

$1 million
(<$1 million PM USA)

$1 million

Sommers

April 2017

PM USA

Miami-Dade

$1 million

Santoro

March 2017

J. Brown

February 2017

PM USA, R.J.
Reynolds and
Liggett Group

PM USA and
R.J. Reynolds

Broward

$2 million

Pinellas

$5 million

<$1 million

S. Martin

November 2016 PM USA and
R.J. Reynolds

Broward

$5 million

$0

Danielson November 2015 PM USA

Escambia

$3 million

<$1 million

Cooper

September 2015 PM USA and
R.J. Reynolds

Broward

$5 million 
(<$1 million PM USA)

$0

McCoy

July 2015

PM USA, 
R.J. Reynolds 
and Lorillard

Broward

$2 million 
(<$1 million PM USA)

$3 million

D. Brown

January 2015

PM USA

Federal Court -
Middle District
of Florida

$8 million

$9 million

$0

$0

Appeal Status
Trial court denied post-trial motions.
PM USA intends to appeal the trial
court decision.
Appeals by plaintiff and defendants to
Fourth District Court of Appeal
pending.

Appeals by plaintiff and defendants to
Fourth District Court of Appeal
pending.
Defendants’ appeal to Second District
Court of Appeal pending.

Defendant’s appeal to First District
Court of Appeal pending.

Defendants’ appeal to Third District
Court of Appeal pending.

Defendant’s appeal to First District
Court of Appeal pending.

Awaiting entry of final judgment by
the trial court.
Appeals by plaintiff and defendants to
Fifth District Court of Appeal pending.

Appeals by plaintiff and defendant to
Third District Court of Appeal
pending.

New trial ordered on punitive
damages; appeals by plaintiff and
defendant to Third District Court of
Appeal pending.

Trial court set aside punitive damages
award; appeals by plaintiff and
defendants to Fourth District Court of
Appeal pending.

Second District Court of Appeals 
issued a per curiam affirmance of the 
judgment; defendants’ motion for a 
written opinion pending.

Fourth District Court of Appeal
vacated the punitive damages and
reinstated the entire compensatory
damages award.
Appeals by plaintiff and defendant to
First District Court of Appeal pending.

Fourth District Court of Appeal
affirmed judgment and granted a new
trial on punitive damages.

Fourth District Court of Appeal 
reversed judgment and ordered a new 
trial; plaintiff requested review by the 
Florida Supreme Court; case stayed 
pending decision in Pollari, discussed 
above.
Appeal to U.S. Court of Appeals for 
the Eleventh Circuit stayed pending 
final disposition in the Searcy case, 
discussed below.

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(rounded to nearest $ million)

Plaintiff
Kerrivan

Verdict Date
October 2014

Harris

July 2014

Skolnick

June 2013

Defendant(s)
PM USA and
R.J. Reynolds

PM USA, 
R.J. Reynolds 
and Lorillard

PM USA and
R.J. Reynolds

Compensatory 
Damages(1) 
$16 million

$2 million

Court
Federal Court -
Middle District
of Florida

Federal Court -
Middle District
of Florida

Palm Beach

$0

Punitive 
Damages 
(PM USA)
$16 million

$0

$0

Appeal Status
Appeals by plaintiff and defendants to
U.S. Court of Appeals for the Eleventh
Circuit pending.

Post-trial motions pending.

Fourth District Court of Appeal
reversed compensatory damages
award, ruled in favor of defendants on
strict liability and negligence claims
and remanded conspiracy and
concealment claims for a new trial.
Currently pending limited retrial.

(1)PM USA’s portion of the compensatory damages award is noted parenthetically where the court has ruled that comparative fault applies. 

Engle Cases Concluded Within Past 12 Months
(rounded to nearest $ million)

Plaintiff
Boulter

Verdict Date
December 2018

Simon

September 2018

Perrotto

November 2014

Gore

Putney

March 2015

April 2010

Sermons

July 2016

Tognoli

Howles

Purdo

Griffin

November 2015

November 2016

April 2016

June 2014

Ledoux

December 2015

Burkhart

May 2014

Defendant(s)
PM USA and 
R.J. Reynolds
PM USA and 
R.J. Reynolds
PM USA, 
R.J. Reynolds and 
Lorillard

PM USA and 
R.J. Reynolds
PM USA, 
R.J. Reynolds and 
Liggett Group

PM USA and 
R.J. Reynolds
PM USA

PM USA and
 R.J. Reynolds
PM USA and 
R.J. Reynolds
PM USA

PM USA and 
R.J. Reynolds

Court
Lee

Accrual Date
Fourth quarter of 2018

Payment
Amount
(if any)
<$1 million

Payment Date
January 2019

Broward

Fourth quarter of 2018

<$1 million

October 2018

Palm Beach

Third quarter of 2018

$1 million

September 2018

Indian River

First quarter of 2018

$1 million

September 2018

Broward

Third quarter of 2018

$5 million

September 2018

Duval

Third quarter of 2018

<$1 million

August 2018

Broward

Broward

Fourth quarter of 2017

$1 million

May 2018

First quarter of 2018

$6 million

May 2018

Palm Beach

First quarter of 2018

$10 million

May 2018

Federal Court -
Middle District
of Florida

Second quarter of 2017

$1 million

May 2018

Miami-Dade

Fourth quarter of 2017

$20 million

May 2018

PM USA, 
R.J. Reynolds and
Lorillard

Federal Court -
Middle District
of Florida

Second quarter of 2018

$2 million

May 2018

Barbose

November 2015

Allen

November 2014

PM USA and 
R.J. Reynolds
PM USA and 
R.J. Reynolds

Pasco

Duval

Fourth quarter of 2017

$12 million

May 2018

First quarter of 2018

$10 million

May 2018

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(rounded to nearest $ million)

Plaintiff
Ahrens

Verdict Date
February 2016

Starr-Blundell

June 2013

Zamboni

February 2015

Graham

May 2013

Defendant(s)
PM USA and 
R.J. Reynolds
PM USA and 
R.J. Reynolds

PM USA and 
R.J. Reynolds

PM USA and 
R.J. Reynolds

Court
Pinellas

Duval

Federal Court -
Middle District
of Florida

Federal Court -
Middle District
of Florida

Accrual Date
Fourth quarter of 2017

Payment
Amount
(if any)
$7 million

Payment Date
May 2018

First quarters of 2016 and
2018

<$1 million

March 2018

First quarter of 2018

<$1 million

March 2018

Second quarter of 2017

$1 million

January 2018

November 2009

PM USA

Broward

Second quarter of 2017

$14 million

January 2018

Naugle

Lourie

October 2014

Marchese

October 2015

PM USA, 
R.J. Reynolds and 
Lorillard

PM USA and 
R.J. Reynolds

Hillsborough

Second quarter of 2017

$3 million

January 2018

Broward

Fourth quarter of 2017

$1 million

January 2018

________________________________________________________________________________________________________________________________________

Engle Progeny Appellate Issues:  In Douglas, an Engle progeny 
case against PM USA and R.J. Reynolds, in March 2012, the 
Florida Second District Court of Appeal issued a decision 
affirming the judgment of the trial court in favor of the plaintiff 
and upholding the use of the Engle jury findings with respect to 
strict liability claims but certified to the Florida Supreme Court 
the question of whether granting res judicata effect to the Engle 
jury findings violates defendants’ federal due process rights.  In 
March 2013, the Florida Supreme Court affirmed the final 
judgment entered in favor of plaintiff upholding the use of the 
Engle jury findings with respect to strict liability and negligence 
claims.  PM USA’s subsequent petition for writ of certiorari with 
the United States Supreme Court was unsuccessful.

In Graham, an Engle progeny case against PM USA and R.J. 

Reynolds, in April 2015, the U.S. Court of Appeals for the 
Eleventh Circuit found in favor of defendants on the basis of 
federal preemption, reversing the trial court’s denial of judgment 
as a matter of law.  Thereafter, plaintiff filed a petition for 
rehearing en banc, which the Eleventh Circuit granted in January 
2016.  In May 2017, the U.S. Court of Appeals for the Eleventh 
Circuit rejected defendants’ preemption and due process 
arguments and affirmed the final judgment entered in plaintiff’s 
favor.  In September 2017, defendants filed a petition for writ of 
certiorari with the United States Supreme Court on due process 
and federal preemption grounds, which the court denied in 
January 2018.  In January 2016, in Marotta, a case against R.J. 
Reynolds on appeal to the Florida Fourth District Court of 
Appeal, the court rejected R.J. Reynolds’s federal preemption 
defense, but noted the conflict with Graham and certified the 
preemption question to the Florida Supreme Court.  In March 
2016, the Florida Supreme Court accepted review of Marotta and 
in April 2017, affirmed the Fourth District Court of Appeal’s 
ruling on preemption.

In Burkhart and Searcy, Engle progeny cases against PM 
USA and R.J. Reynolds, defendants argued that application of the 
Engle findings to the Engle progeny plaintiffs’ concealment and 
conspiracy claims violated defendants’ due process rights.  In 
March 2018, in Burkhart, the Eleventh Circuit rejected 
defendants’ due process arguments and affirmed the final 
judgment entered in plaintiff’s favor.  Defendants filed a motion 
for rehearing challenging that decision, which the Eleventh 
Circuit denied.  In September 2018, in Searcy, the Eleventh 
Circuit also affirmed the judgment in plaintiff’s favor; defendants’ 
petition for review by the United States Supreme Court is 
pending. 

In Soffer, an Engle progeny case against R.J. Reynolds, the 
Florida Supreme Court ruled in 2016 that Engle progeny plaintiffs 
can recover punitive damages in connection with all of their 
claims.  Plaintiffs now generally seek punitive damages in 
connection with all of their claims in Engle progeny cases.  In 
Schoeff, another Engle progeny case against R.J. Reynolds, the 
Florida Supreme Court ruled in 2016 that comparative fault does 
not reduce compensatory damages awards for intentional torts. 

Florida Bond Statute:  In June 2009, Florida amended its 
existing bond cap statute by adding a $200 million bond cap that 
applies to all state Engle progeny lawsuits in the aggregate and 
establishes individual bond caps for individual Engle progeny 
cases in amounts that vary depending on the number of judgments 
in effect at a given time.  Plaintiffs in three state Engle progeny 
cases against R.J. Reynolds in Alachua County, Florida 
(Alexander, Townsend and Hall) and one case in Escambia 
County (Clay) challenged the constitutionality of the bond cap 
statute.  The Florida Attorney General intervened in these cases in 
defense of the constitutionality of the statute.  Trial court rulings 
were rendered in Clay, Alexander, Townsend and Hall rejecting 

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the plaintiffs’ bond cap statute challenges in those cases.  The 
plaintiffs unsuccessfully appealed these rulings. 

In February 2016, in the Sikes case against R.J. Reynolds, the 

trial court held that Florida’s bond cap statute does not stay the 
execution of judgment after a case is final in the Florida judicial 
system and before the defendant files a petition for writ of 
certiorari with the United States Supreme Court. In April 2016, 
the District Court of Appeal held that the bond cap applies to the 
period between a Florida Supreme Court ruling and completion of 
United States Supreme Court writ of certiorari review.  In April 
2016, PM USA filed motions in the trial court in the R. Cohen and 
Kayton cases seeking confirmation that the stay on executing the 
judgment remains in effect through the completion of United 
States Supreme Court writ of certiorari review or until the time 
for moving for such review has expired, which the court granted. 
No federal court has yet addressed the constitutionality of the 

bond cap statute or the applicability of the bond cap to Engle 
progeny cases tried in federal court. 

From time to time, legislation has been presented to the 
Florida legislature that would repeal the 2009 appeal bond cap 
statute; however to date, no legislation repealing the statute has 
passed.

Other Smoking and Health Class Actions

Since the dismissal in May 1996 of a purported nationwide class 
action brought on behalf of allegedly addicted smokers, plaintiffs 
have filed numerous putative smoking and health class action 
suits in various state and federal courts.  In general, these cases 
purport to be brought on behalf of residents of a particular state or 
states (although a few cases purport to be nationwide in scope) 
and raise addiction claims and, in many cases, claims of physical 
injury as well.

Class certification has been denied or reversed by courts in 

61 smoking and health class actions involving PM USA in 
Arkansas (1), California (1), Delaware (1), the District of 
Columbia (2), Florida (2), Illinois (3), Iowa (1), Kansas (1), 
Louisiana (1), Maryland (1), Michigan (1), Minnesota (1), 
Nevada (29), New Jersey (6), New York (2), Ohio (1), Oklahoma 
(1), Oregon (1), Pennsylvania (1), Puerto Rico (1), South Carolina 
(1), Texas (1) and Wisconsin (1). 

As of January 29, 2019, PM USA and Altria are named as 
defendants, along with other cigarette manufacturers, in seven 
class actions filed in the Canadian provinces of Alberta, 
Manitoba, Nova Scotia, Saskatchewan, British Columbia and 
Ontario.  In Saskatchewan, British Columbia (two separate cases) 
and Ontario, plaintiffs seek class certification on behalf of 
individuals who suffer or have suffered from various diseases, 
including chronic obstructive pulmonary disease, emphysema, 
heart disease or cancer, after smoking defendants’ cigarettes.  In 
the actions filed in Alberta, Manitoba and Nova Scotia, plaintiffs 
seek certification of classes of all individuals who smoked 
defendants’ cigarettes.  See Guarantees and Other Similar 
Matters below for a discussion of the Distribution Agreement 
between Altria and PMI that provides for indemnities for certain 
liabilities concerning tobacco products.

Health Care Cost Recovery Litigation

Overview:  In the health care cost recovery litigation, 
governmental entities seek reimbursement of health care cost 
expenditures allegedly caused by tobacco products and, in some 
cases, of future expenditures and damages.  Relief sought by 
some but not all plaintiffs includes punitive damages, multiple 
damages and other statutory damages and penalties, injunctions 
prohibiting alleged marketing and sales to minors, disclosure of 
research, disgorgement of profits, funding of anti-smoking 
programs, additional disclosure of nicotine yields, and payment of 
attorney and expert witness fees. 

Although there have been some decisions to the contrary, 
most judicial decisions in the United States have dismissed all or 
most health care cost recovery claims against cigarette 
manufacturers.  Nine federal circuit courts of appeals and eight 
state appellate courts, relying primarily on grounds that plaintiffs’ 
claims were too remote, have ordered or affirmed dismissals of 
health care cost recovery actions.  The United States Supreme 
Court has refused to consider plaintiffs’ appeals from the cases 
decided by five circuit courts of appeals. 

In addition to the cases brought in the United States, health 
care cost recovery actions have also been brought against tobacco 
industry participants, including PM USA and Altria in Israel 
(dismissed), the Marshall Islands (dismissed) and Canada (10 
cases), and other entities have stated that they are considering 
filing such actions.

In September 2005, in the first of several health care cost 
recovery cases filed in Canada, the Canadian Supreme Court 
ruled that legislation passed in British Columbia permitting the 
lawsuit is constitutional, and, as a result, the case, which had 
previously been dismissed by the trial court, was permitted to 
proceed.  PM USA’s and other defendants’ challenge to the 
British Columbia court’s exercise of jurisdiction was rejected by 
the Court of Appeals of British Columbia and, in April 2007, the 
Supreme Court of Canada denied review of that decision. 

Since the beginning of 2008, the Canadian Provinces of 
British Columbia, New Brunswick, Ontario, Newfoundland and 
Labrador, Quebec, Alberta, Manitoba, Saskatchewan, Prince 
Edward Island and Nova Scotia have brought health care 
reimbursement claims against cigarette manufacturers.  PM USA 
is named as a defendant in the British Columbia and Quebec 
cases, while both Altria and PM USA are named as defendants in 
the New Brunswick, Ontario, Newfoundland and Labrador, 
Alberta, Manitoba, Saskatchewan, Prince Edward Island and 
Nova Scotia cases.  The Nunavut Territory and Northwest 
Territory have passed similar legislation.  See Guarantees and 
Other Similar Matters below for a discussion of the Distribution 
Agreement between Altria and PMI that provides for indemnities 
for certain liabilities concerning tobacco products.

Settlements of Health Care Cost Recovery Litigation:  In 
November 1998, PM USA and certain other tobacco product 
manufacturers entered into the 1998 Master Settlement 
Agreement (the “MSA”) with 46 states, the District of Columbia 
and certain U.S. territories to settle asserted and unasserted health 
care cost recovery and other claims. PM USA and certain other 

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tobacco product manufacturers had previously entered into 
agreements to settle similar claims brought by Mississippi, 
Florida, Texas and Minnesota (together with the MSA, the “State 
Settlement Agreements”). The State Settlement Agreements 
require that the original participating manufacturers or 
“OPMs” (now PM USA and R.J. Reynolds and, with respect to 
certain brands, ITG Brands, LLC (“ITG”)) make annual payments 
of approximately $9.4 billion, subject to adjustments for several 
factors, including inflation, market share and industry volume. In 
addition, the OPMs are required to pay settling plaintiffs’ 
attorneys’ fees, subject to an annual cap of $500 million. For the 
years ended December 31, 2018, 2017 and 2016, the aggregate 
amount recorded in cost of sales with respect to the State 
Settlement Agreements was approximately $4.2 billion, $4.5 
billion and $4.6 billion, respectively.  These amounts include PM 
USA’s estimate of amounts related to NPM Adjustments 
discussed below.

NPM Adjustment Disputes:  PM USA is participating in 
proceedings regarding the NPM Adjustment for 2003-2017.  The 
“NPM Adjustment” is a reduction in MSA payments made by the 
OPMs and those manufacturers that are subsequent signatories to 
the MSA (collectively, the “participating manufacturers” or 
“PMs”) that applies if the PMs collectively lose at least a 
specified level of market share to non-participating manufacturers 
since 1997, subject to certain conditions and defenses. The 
independent auditor (the “IA”) appointed under the MSA 
calculates the maximum amount of the NPM Adjustment, if any, 
for each year.

NPM Adjustment Disputes - Settlement with 36 States and 
Territories and Settlement with New York. PM USA has entered 
into two settlements of NPM Adjustment disputes with a total of 
37 states and territories, one with 36 states and territories (the 
“multi-state settlement”) and the other with the State of New 
York.  The multi-state settlement was originally entered into in 
2012 with 19 states and territories and to date has been expanded 
to include a total of 36 of the 52 MSA states and territories (the 
“signatory states”).  In the multi-state settlement, PM USA by the 
end of October 2017 had settled the NPM Adjustment disputes for 
2003-2015 with 26 states in exchange for a total of $740 million.  
In 2018, there have been three principal developments with 
respect to this settlement.  First, in the first quarter of 2018, PM 
USA settled the NPM Adjustment disputes for 2004-2017 with 
the states of Alaska, Colorado, Delaware, Hawaii, Maine, North 
Dakota, South Dakota, Utah and Vermont.  As a result of these 
additional nine states joining the multi-state settlement, PM USA 
will receive approximately $81 million for 2004-2017 ($13 
million of which relates to the 2015-2017 “transition years”), $68 
million of which it received in April 2018.  In connection with 
this settlement, PM USA recorded a reduction to cost of sales in 
the amount of $81 million in the first quarter of 2018.  Second, in 
the second quarter of 2018, Pennsylvania joined the multi-state 
settlement for 2004-2017.  As a result, PM USA will receive 
approximately $90 million for 2004-2017 ($13 million of which 
relates to the 2015-2017 “transition years”).  In connection with 
this settlement, PM USA recorded a reduction to cost of sales in 

the amount of $90 million in the second quarter of 2018.  Third, 
in the second quarter of 2018, PM USA agreed to settle the NPM 
Adjustment disputes for 2016 and 2017 with the 26 signatory 
states mentioned above.  As a result, PM USA will receive 
approximately $77 million for 2016 and 2017.  In connection with 
this settlement, PM USA recorded a reduction to cost of sales in 
the amount of $38 million for the 2017 NPM Adjustment in the 
second quarter of 2018, having previously recorded a reduction to 
cost of sales in the amount of $39 million for the 2016 NPM 
Adjustment in the third quarter of 2017 based on PM USA’s then 
best estimate regarding 2016.  

In the NPM Adjustment settlement with New York, which 

was entered into in 2015, PM USA has received a total of 
approximately $217 million for 2004-2016.  Both the New York 
settlement and the multi-state settlement also contain provisions 
resolving certain disputes regarding the application of the NPM 
Adjustment going forward, although the applicability of those 
provisions with respect to the signatory states that joined the 
multi-state settlement after 2017 is contingent on satisfaction, in 
the PMs’ sole discretion, of certain conditions.

2003 and Subsequent NPM Adjustments - Continuing Disputes 
with States that have not Settled.

2003 NPM Adjustment.  In September 2013, an arbitration 
panel issued rulings regarding the 15 states and territories that 
remained in the arbitration, ruling that six of them did not 
establish valid defenses to the NPM Adjustment for 2003.  Two of 
these states later joined the multi-state settlement discussed 
above.  With respect to the remaining four states, following the 
outcome of challenges in state courts, PM USA ultimately 
recorded $74 million primarily as a reduction to cost of sales.  
Two potential disputes remain outstanding regarding the amount 
of interest due to PM USA and there is no assurance that PM USA 
will prevail in either of these disputes.

2004 and Subsequent NPM Adjustments.  PM USA has 

continued to pursue the NPM Adjustments for 2004 and 
subsequent years in multi-state arbitrations against the states that 
did not join either of the settlements discussed above.  New 
Mexico is currently appealing a trial court ruling that the state 
must participate in the multi-state arbitration for 2004.  The 
Montana state courts ruled that Montana may litigate its claims in 
state court, rather than participate in a multi-state arbitration and 
the PMs have agreed not to contest the applicability of the 2004 
NPM Adjustment to Montana.

The 2004 multi-state arbitration is currently proceeding with 
all of the states that have not settled other than Montana and New 
Mexico.  Decisions are not expected until the middle of 2019 at 
the earliest.

No assurance can be given as to when proceedings for 2005 
and subsequent years will be scheduled or the precise form those 
proceedings will take.

The IA has calculated that PM USA’s share of the maximum 

potential NPM Adjustments for 2004-2016 is (exclusive of 
interest or earnings): $388 million for 2004; $181 million for 
2005; $154 million for 2006; $185 million for 2007; $250 million 

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for 2008; $211 million for 2009; $218 million for 2010; $166 
million for 2011; $214 million for 2012; $224 million for 2013; 
$253 million for 2014; $300 million for 2015; $295 million for 
2016 and $288 million for 2017.  These maximum amounts will 
be reduced, likely substantially, to reflect the settlements with the 
signatory states and New York, and potentially for current and 
future calculation disputes and other developments. Finally, PM 
USA’s recovery of these amounts, even as reduced, is dependent 
upon subsequent determinations regarding state-specific defenses 
and disputes with other PMs. 

Other Disputes Under the State Settlement Agreements:  
The payment obligations of the tobacco product manufacturers 
that are parties to the State Settlement Agreements, as well as the 
allocations of any NPM Adjustments and related settlements, 
have been and may continue to be affected by R.J. Reynolds’s 
acquisition of Lorillard and its related sale of certain cigarette 
brands to ITG (the “ITG brands”). In particular, R.J. Reynolds 
and ITG have asserted that they do not have to make payments on 
the ITG brands under the Florida, Minnesota and Texas State 
Settlement Agreements or include the ITG brands for purposes of 
certain calculations under the State Settlement Agreements. PM 
USA believes that R.J. Reynolds’s and ITG’s position violates the 
State Settlement Agreements and applicable law.  PM USA 
further believes that these actions: (i) improperly increased PM 
USA’s payments for 2015-2018; (ii) may improperly increase PM 
USA’s payments for subsequent years; (iii) may improperly 
decrease PM USA’s share of the 2015-2018 NPM Adjustments 
and the settlements of related disputes; and (iv) may improperly 
decrease PM USA’s share of NPM Adjustments and related 
settlements for subsequent years. 

In January 2017, PM USA and the State of Florida each filed 

a motion in Florida state court against R.J. Reynolds and ITG 
seeking to enforce the Florida State Settlement Agreement.  In 
December 2017, the Florida trial court ruled that R.J. Reynolds 
(and not ITG) must make settlement payments under the Florida 
State Settlement Agreement on the ITG brands.  In May 2018, the 
Florida trial court issued an order stating that, for purposes of the 
Florida State Settlement Agreement, R.J. Reynolds’s settlement 
payment on the ITG brands should be calculated as if R.J. 
Reynolds is continuing to sell those brands. In August 2018, the 
Florida trial court entered final judgment ordering R.J. Reynolds 
to pay PM USA approximately $9.8 million for the 2015-2017 
period.  R.J. Reynolds and PM USA have each filed notices of 
appeal of the trial court’s decision, which proceedings may result 
in further modifications to PM USA’s settlement payments under 
the Florida State Settlement Agreement. 

In March 2018, PM USA and the State of Minnesota filed 
pleadings in Minnesota state court asserting claims against R.J. 
Reynolds and ITG similar to those made in Florida and seeking to 
enforce the Minnesota State Settlement Agreement. 

In December 2018, PM USA filed a motion in Mississippi 
state court seeking to enforce the Mississippi State Settlement 
Agreement against R.J. Reynolds and ITG with respect to the 
accuracy of certain submissions made by R.J. Reynolds and ITG 
relating to payments on the ITG brands. 

In January 2019, PM USA and the State of Texas each filed a 

motion in federal court for the Eastern District of Texas against 
R.J. Reynolds and ITG seeking to enforce the Texas State 
Settlement Agreement. 

Federal Government’s Lawsuit:  In 1999, the United States 
government filed a lawsuit in the U.S. District Court for the 
District of Columbia against various cigarette manufacturers, 
including PM USA, and others, including Altria, asserting claims 
under three federal statutes.  The case ultimately proceeded only 
under the civil provisions of RICO. In August 2006, the district 
court held that certain defendants, including Altria and PM USA, 
violated RICO and engaged in seven of the eight “sub-schemes” 
to defraud that the government had alleged.  Specifically, the 
court found that:  

defendants falsely denied, distorted and minimized the 
significant adverse health consequences of smoking; 

defendants hid from the public that cigarette smoking 
and nicotine are addictive; 
defendants falsely denied that they control the level of 
nicotine delivered to create and sustain addiction; 

defendants falsely marketed and promoted “low tar/
light” cigarettes as less harmful than full-flavor 
cigarettes; 

defendants falsely denied that they intentionally 
marketed to youth; 
defendants publicly and falsely denied that ETS is 
hazardous to non-smokers; and 

defendants suppressed scientific research.

The court did not impose monetary penalties on defendants, 

but ordered the following relief: (i) an injunction against 
“committing any act of racketeering” relating to the 
manufacturing, marketing, promotion, health consequences or 
sale of cigarettes in the United States; (ii) an injunction against 
participating directly or indirectly in the management or control 
of the Council for Tobacco Research, the Tobacco Institute, or the 
Center for Indoor Air Research, or any successor or affiliated 
entities of each; (iii) an injunction against “making, or causing to 
be made in any way, any material false, misleading, or deceptive 
statement or representation or engaging in any public relations or 
marketing endeavor that is disseminated to the United States 
public and that misrepresents or suppresses information 
concerning cigarettes;” (iv) an injunction against conveying any 
express or implied health message or health descriptors on 
cigarette packaging or in cigarette advertising or promotional 
material, including “lights,” “ultra lights” and “low tar,” which 
the court found could cause consumers to believe one cigarette 
brand is less hazardous than another brand; (v) the issuance of 
“corrective statements” in various media regarding the adverse 
health effects of smoking, the addictiveness of smoking and 
nicotine, the lack of any significant health benefit from smoking 
“low tar” or “light” cigarettes, defendants’ manipulation of 
cigarette design to ensure optimum nicotine delivery and the 
adverse health effects of exposure to ETS; (vi) the disclosure on 

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defendants’ public document websites and in the Minnesota 
document repository of all documents produced to the 
government in the lawsuit or produced in any future court or 
administrative action concerning smoking and health until 2021, 
with certain additional requirements as to documents withheld 
from production under a claim of privilege or confidentiality; 
(vii) the disclosure of disaggregated marketing data to the
government in the same form and on the same schedule as
defendants now follow in disclosing such data to the Federal
Trade Commission (“FTC”) for a period of 10 years; (viii) certain
restrictions on the sale or transfer by defendants of any cigarette
brands, brand names, formulas or cigarette businesses within the
United States; and (ix) payment of the government’s costs in
bringing the action.

Defendants appealed and, in May 2009, the U.S. Court of 

Appeals for the District of Columbia Circuit (“D.C. Court of 
Appeals”) largely affirmed the trial court’s remedial order, but 
vacated the following aspects of the order: 

its application to defendants’ subsidiaries; 

the prohibition on the use of express or implied health 
messages or health descriptors, but only to the extent of 
extraterritorial application; 
its point-of-sale display provisions; and 
its application to Brown & Williamson Holdings.

The D.C. Court of Appeals remanded the case for the trial court to 
reconsider these four aspects of the injunction and to reformulate 
its remedial order accordingly. 

Following several years of appeals relating to the content of 

the corrective statements remedy described above, in October 
2017, the district court approved the parties’ proposed consent 
order implementing corrective statements in newspapers and on 
television.  The corrective statements began appearing in 
newspapers and on television in the fourth quarter of 2017.  In 
April 2018, the parties reached agreement on the implementation 
of corrective statements on websites and onserts.  The corrective 
statements began appearing on websites in the second quarter of 
2018 and the onserts began appearing in the fourth quarter of 
2018.

In 2014, Altria and PM USA recorded provisions totaling $31 

million for the estimated costs of implementing the corrective 
communications remedy.

The requirements related to corrective statements at point-of-
sale remain outstanding.  In May 2014, the district court ordered 
further briefing on the issue, which was completed in June 2014.  
In May 2018, the parties submitted a joint status report on point-
of-sale signage to the district court and the court approved the 
parties’ proposed briefing schedule.  The briefing is complete and 
the matter is pending before the district court. 

“Lights/Ultra Lights” Cases

Overview:  Plaintiffs have sought certification of their cases as 
class actions, alleging among other things, that the uses of the 
terms “Lights” and/or “Ultra Lights” constitute deceptive and 

unfair trade practices, common law or statutory fraud, unjust 
enrichment or breach of warranty, and have sought injunctive and 
equitable relief, including restitution and, in certain cases, 
punitive damages.  These class actions have been brought against 
PM USA and, in certain instances, Altria or its other subsidiaries, 
on behalf of individuals who purchased and consumed various 
brands of cigarettes, including Marlboro Lights, Marlboro Ultra 
Lights, Virginia Slims Lights and Superslims, Merit Lights and 
Cambridge Lights. Defenses raised in these cases include lack of 
misrepresentation, lack of causation, injury and damages, the 
statute of limitations, non-liability under state statutory provisions 
exempting conduct that complies with federal regulatory 
directives, and the First Amendment.  As of January 29, 2019, a 
total of two such cases are pending in various U.S. state courts, 
none of which is active. 

State “Lights” Cases Dismissed, Not Certified or Ordered De-
Certified:  As of January 29, 2019, 21 state courts in 23 “Lights” 
cases have refused to certify class actions, dismissed class action 
allegations, reversed prior class certification decisions or have 
entered judgment in favor of PM USA. 

State Trial Court Class Certifications:  State trial courts have 
certified classes against PM USA in several jurisdictions.  Over 
time, all such cases have been dismissed by the courts at the 
summary judgment stage, were settled by the parties or were 
resolved in favor of PM USA.

Certain Other Tobacco-Related Litigation

Ignition Propensity Case:  PM USA and Altria have faced 
litigation alleging that a fire caused by cigarettes led to 
individuals’ deaths.  In a Kentucky case (Walker) brought against 
various parties including PM USA and Altria, the Kentucky state 
court granted PM USA’s and Altria’s motion to dismiss in March 
2017.  This ruling followed a series of remand and removal 
motions, rulings and related appeals between 2009 and 2014.  The 
case is now concluded. 

UST Litigation:  UST and/or its tobacco subsidiaries have been 
named in a number of individual tobacco and health suits over 
time.  Plaintiffs’ allegations of liability in these cases have been 
based on various theories of recovery, such as negligence, strict 
liability, fraud, misrepresentation, design defect, failure to warn, 
breach of implied warranty, addiction and breach of consumer 
protection statutes.  Plaintiffs have typically sought various forms 
of relief, including compensatory and punitive damages, and 
certain equitable relief, including but not limited to disgorgement.  
Defenses raised in these cases include lack of causation, 
assumption of the risk, comparative fault and/or contributory 
negligence, and statutes of limitations.  In July 2016, USSTC and 
Altria were named as defendants, along with other named 
defendants, in one such case in California (Gwynn).  In August 
2018, the parties agreed to settle the Gwynn case and in 
September 2018, plaintiffs dismissed their claims with prejudice. 

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Environmental Regulation

Altria and its subsidiaries (and former subsidiaries) are subject to 
various federal, state and local laws and regulations concerning 
the discharge of materials into the environment, or otherwise 
related to environmental protection, including, in the United 
States: the Clean Air Act, the Clean Water Act, the Resource 
Conservation and Recovery Act and the Comprehensive 
Environmental Response, Compensation and Liability Act 
(commonly known as “Superfund”), which can impose joint and 
several liability on each responsible party.  Subsidiaries (and 
former subsidiaries) of Altria are involved in several matters 
subjecting them to potential costs of remediation and natural 
resource damages under Superfund or other laws and regulations.  
Altria’s subsidiaries expect to continue to make capital and other 
expenditures in connection with environmental laws and 
regulations.

Altria provides for expenses associated with environmental 

remediation obligations on an undiscounted basis when such 
amounts are probable and can be reasonably estimated.  Such 
accruals are adjusted as new information develops or 
circumstances change.  Other than those amounts, it is not 
possible to reasonably estimate the cost of any environmental 
remediation and compliance efforts that subsidiaries of Altria may 
undertake in the future.  In the opinion of management, however, 
compliance with environmental laws and regulations, including 
the payment of any remediation costs or damages and the making 
of related expenditures, has not had, and is not expected to have, a 
material adverse effect on Altria’s consolidated results of 
operations, capital expenditures, financial position or cash flows.

Guarantees and Other Similar Matters

In the ordinary course of business, certain subsidiaries of Altria 
have agreed to indemnify a limited number of third parties in the 
event of future litigation.  At December 31, 2018, Altria and 
certain of its subsidiaries (i) had $57 million of unused letters of 
credit obtained in the ordinary course of business; (ii) were 
contingently liable for $30 million of guarantees, consisting 
primarily of surety bonds, related to their own performance; and 
(iii) had a redeemable noncontrolling interest of $39 million 
recorded on its consolidated balance sheet.  In addition, from time 
to time, subsidiaries of Altria issue lines of credit to affiliated 
entities.  These items have not had, and are not expected to have, 
a significant impact on Altria’s liquidity.

Under the terms of a distribution agreement between Altria 
and PMI (the “Distribution Agreement”), entered into as a result 
of Altria’s 2008 spin-off of its former subsidiary PMI, liabilities 
concerning tobacco products will be allocated based in substantial 
part on the manufacturer.  PMI will indemnify Altria and PM 
USA for liabilities related to tobacco products manufactured by 
PMI or contract manufactured for PMI by PM USA, and PM 
USA will indemnify PMI for liabilities related to tobacco 
products manufactured by PM USA, excluding tobacco products 
contract manufactured for PMI.  Altria does not have a related 
liability recorded on its consolidated balance sheet at December 
31, 2018 as the fair value of this indemnification is insignificant.

As more fully discussed in Note 20. Condensed 
Consolidating Financial Information, PM USA has issued 
guarantees relating to Altria’s obligations under its outstanding 
debt securities, borrowings under the Borrowing Agreements and 
amounts outstanding under its commercial paper program.

Redeemable Noncontrolling Interest
In September 2007, Ste. Michelle completed the acquisition of 
Stag’s Leap Wine Cellars through one of its consolidated 
subsidiaries, Michelle-Antinori, LLC (“Michelle-Antinori”), in 
which Ste. Michelle holds an 85% ownership interest with a 15% 
noncontrolling interest held by Antinori California (“Antinori”).  
In connection with the acquisition of Stag’s Leap Wine Cellars, 
Ste. Michelle entered into a put arrangement with Antinori. The 
put arrangement, as later amended, provides Antinori with the 
right to require Ste. Michelle to purchase its 15% ownership 
interest in Michelle-Antinori at a price equal to Antinori’s initial 
investment of $27 million. The put arrangement became 
exercisable in September 2010 and has no expiration date. As of 
December 31, 2018, the redemption value of the put arrangement 
did not exceed the noncontrolling interest balance. Therefore, no 
adjustment to the value of the redeemable noncontrolling interest 
was recognized on the consolidated balance sheet for the put 
arrangement.

The noncontrolling interest put arrangement is accounted for 

as mandatorily redeemable securities because redemption is 
outside of the control of Ste. Michelle.  As such, the redeemable 
noncontrolling interest is reported in the mezzanine equity section 
on the consolidated balance sheets at December 31, 2018 and 
2017.

Note 20.  Condensed Consolidating Financial 
Information

PM USA, which is a 100% owned subsidiary of Altria, has 
guaranteed Altria’s obligations under its outstanding debt 
securities, borrowings under the Borrowing Agreements and 
amounts outstanding under its commercial paper program (the 
“Guarantees”).  Pursuant to the Guarantees, PM USA fully and 
unconditionally guarantees, as primary obligor, the payment and 
performance of Altria’s obligations under the guaranteed debt 
instruments (the “Obligations”), subject to release under certain 
customary circumstances as noted below.

The Guarantees provide that PM USA guarantees the 

punctual payment when due, whether at stated maturity, by 
acceleration or otherwise, of the Obligations.  The liability of PM 
USA under the Guarantees is absolute and unconditional 
irrespective of: any lack of validity, enforceability or genuineness 
of any provision of any agreement or instrument relating thereto; 
any change in the time, manner or place of payment of, or in any 
other term of, all or any of the Obligations, or any other 
amendment or waiver of or any consent to departure from any 
agreement or instrument relating thereto; any exchange, release or 
non-perfection of any collateral, or any release or amendment or 
waiver of or consent to departure from any other guarantee, for all 
or any of the Obligations; or any other circumstance that might 

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Altria or PM USA.

The obligations of PM USA under the Guarantees are limited 

to the maximum amount as will not result in PM USA’s 
obligations under the Guarantees constituting a fraudulent transfer 
or conveyance, after giving effect to such maximum amount and 
all other contingent and fixed liabilities of PM USA that are 
relevant under Bankruptcy Law, the Uniform Fraudulent 
Conveyance Act, the Uniform Fraudulent Transfer Act or any 
similar federal or state law to the extent applicable to the 
Guarantees.  For this purpose, “Bankruptcy Law” means Title 11, 
U.S. Code, or any similar federal or state law for the relief of 
debtors.

PM USA will be unconditionally released and discharged 

from the Obligations upon the earliest to occur of:

the date, if any, on which PM USA consolidates with or 
merges into Altria or any successor;

the date, if any, on which Altria or any successor consolidates 
with or merges into PM USA;

the payment in full of the Obligations pertaining to such 
Guarantees; and

the rating of Altria’s long-term senior unsecured debt by 
Standard & Poor’s of A or higher.

At December 31, 2018, the respective principal 100% owned 
subsidiaries of Altria and PM USA were not limited by long-term 
debt or other agreements in their ability to pay cash dividends or 
make other distributions with respect to their equity interests.

The following sets forth the condensed consolidating balance 

sheets as of December 31, 2018 and 2017, condensed 
consolidating statements of earnings and comprehensive earnings 
for the years ended December 31, 2018, 2017 and 2016, and 
condensed consolidating statements of cash flows for the years 
ended December 31, 2018, 2017 and 2016 for Altria, PM USA 
and, collectively, Altria’s other subsidiaries that are not guarantors 
of Altria’s debt instruments (the “Non-Guarantor Subsidiaries”). 
The financial information may not necessarily be indicative 

of results of operations or financial position had PM USA and the 
Non-Guarantor Subsidiaries operated as independent entities.  
Altria and PM USA account for investments in their subsidiaries 
under the equity method of accounting.

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at December 31, 2018
Assets

at December 31, 2018
Assets

Cash and cash equivalents
Receivables
Inventories:
Cash and cash equivalents
Receivables
Inventories:

Leaf tobacco
Other raw materials
Work in process
Leaf tobacco
Finished product
Other raw materials
Work in process
Finished product

Due from Altria and subsidiaries
Income taxes
Other current assets
Due from Altria and subsidiaries
Total current assets
Income taxes
Property, plant and equipment, at cost
Other current assets
Less accumulated depreciation

Total current assets

Property, plant and equipment, at cost
Goodwill
Less accumulated depreciation
Other intangible assets, net
Investment in AB InBev
Goodwill
Investment in JUUL
Other intangible assets, net
Investment in consolidated subsidiaries
Investment in AB InBev
Due from Altria and subsidiaries
Investment in JUUL
Other assets
Investment in consolidated subsidiaries
Due from Altria and subsidiaries
Other assets

Total Assets

Total Assets

84

Non-
Guarantor
Subsidiaries
Non-
Guarantor
56
Subsidiaries
124

Total
Consolidating
Adjustments
Total
Consolidating
— $
$
Adjustments
—

Consolidated

1,333
Consolidated
142

56
379
124
63
645
379
430
63
1,517
645
1,194
430
—
1,517
118
1,194
3,009
—
2,022
118
901
3,009
1,121
2,022
5,196
901
12,277
1,121
—
5,196
12,800
12,277
—
—
—
12,800
952
—
35,355
—
952
35,355

$

$

$

— $
—
—
—
—
—
—
—
—
—
(5,068)
—
(27)
—
—
(5,068)
(5,095)
(27)
—
—
—
(5,095)
—
—
—
—
—
—
—
—
—
—
(28,821)
—
(4,790)
—
(670)
(28,821)
(39,376) $
(4,790)
(670)
(39,376) $

1,333
940
142
186
647
940
558
186
2,331
647
—
558
167
2,331
326
—
4,299
167
4,950
326
3,012
4,299
1,938
4,950
5,196
3,012
12,279
1,938
17,696
5,196
12,800
12,279
—
17,696
—
12,800
1,430
—
55,638
—
1,430
55,638

Condensed Consolidating Balance Sheets 
(in millions of dollars) 
____________________________
Condensed Consolidating Balance Sheets
(in millions of dollars)
____________________________
PM USA
Altria

— $
PM USA
18

— $
561
18
123
2
561
128
123
814
2
3,828
128
94
814
167
3,828
4,921
94
2,928
167
2,111
4,921
817
2,928
—
2,111
2
817
—
—
—
2
2,825
—
—
—
955
2,825
9,520
—
955
9,520

$

$

$

$

$

$

1,277
Altria
—

1,277
—
—
—
—
—
—
—
—
—
46
—
100
—
41
46
1,464
100
—
41
—
1,464
—
—
—
—
—
—
17,696
—
—
—
25,996
17,696
4,790
—
193
25,996
50,139
4,790
193
50,139

$

$

$

$

85

85

85

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   85

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioCondensed Consolidating Balance Sheets (Continued)
(in millions of dollars) 
Condensed Consolidating Balance Sheets (Continued)
____________________________
(in millions of dollars)
____________________________
PM USA

Altria

at December 31, 2018
Liabilities
at December 31, 2018
Liabilities

Short-term borrowings
Current portion of long-term debt
Accounts payable
Short-term borrowings
Accrued liabilities:
Current portion of long-term debt
Marketing
Accounts payable
Employment costs
Accrued liabilities:
Settlement charges
Marketing
Other
Employment costs
Dividends payable
Settlement charges
Due to Altria and subsidiaries
Other
Total current liabilities
Dividends payable
Long-term debt
Due to Altria and subsidiaries
Deferred income taxes
Total current liabilities
Accrued pension costs
Long-term debt
Accrued postretirement health care costs
Deferred income taxes
Due to Altria and subsidiaries
Accrued pension costs
Other liabilities
Accrued postretirement health care costs
Due to Altria and subsidiaries
Other liabilities

Total liabilities

Contingencies
Redeemable noncontrolling interest
Total liabilities
Stockholders’ Equity
Contingencies
Common stock
Redeemable noncontrolling interest
Additional paid-in capital
Stockholders’ Equity
Earnings reinvested in the business
Common stock
Accumulated other comprehensive losses
Additional paid-in capital
Cost of repurchased stock
Earnings reinvested in the business
Accumulated other comprehensive losses
Cost of repurchased stock
Noncontrolling interests

Total stockholders’ equity attributable to Altria

Total stockholders’ equity
Total stockholders’ equity attributable to Altria

Noncontrolling interests

Total Liabilities and Stockholders’ Equity

Total stockholders’ equity

Total Liabilities and Stockholders’ Equity

$

$

$

$

12,704
Altria
1,144
1
12,704
1,144
—
1
16
—
—
279
16
1,503
—
4,499
279
20,146
1,503
11,898
4,499
3,010
20,146
187
11,898
—
3,010
—
187
111
—
35,352
—
111
—
35,352

$

$

— $
PM USA
—
91
— $
—
483
91
11
3,448
483
513
11
—
3,448
407
513
4,953
—
—
407
—
4,953
—
—
1,072
—
—
—
47
1,072
6,072
—
47
—
6,072

935
—
5,961
43,962
935
(2,547)
5,961
(33,524)
43,962
(2,547)
14,787
(33,524)
—
14,787
14,787
—
50,139
14,787

50,139

$

$

—
—
3,310
359
—
(221)
3,310
—
359
(221)
3,448
—
—
3,448
3,448
—
9,520
3,448

9,520

$

$

Non-
Guarantor
Subsidiaries
Non-
Guarantor
— $
Subsidiaries
—
307
— $
—
103
307
162
6
103
449
162
—
6
162
449
1,189
—
—
162
2,832
1,189
357
—
677
2,832
4,790
357
96
677
9,941
4,790
96
39
9,941

Total
Consolidating
Adjustments
Total
Consolidating
— $
Adjustments
—
—
— $
—
—
—
—
—
—
(27)
—
—
—
(5,068)
(27)
(5,095)
—
—
(5,068)
(670)
(5,095)
—
—
—
(670)
(4,790)
—
—
—
(10,555)
(4,790)
—
—
(10,555)

Consolidated

12,704
Consolidated
1,144
399
12,704
1,144
586
399
189
3,454
586
1,214
189
1,503
3,454
—
1,214
21,193
1,503
11,898
—
5,172
21,193
544
11,898
1,749
5,172
—
544
254
1,749
40,810
—
254
39
40,810

9
39
25,047
2,201
9
(1,884)
25,047
—
2,201
(1,884)
25,373
—
2
25,375
25,373
2
35,355
25,375

35,355

$

$

(9)
—
(28,357)
(2,560)
(9)
2,105
(28,357)
—
(2,560)
2,105
(28,821)
—
—
(28,821)
(28,821)
—
(39,376) $
(28,821)

(39,376) $

935
39
5,961
43,962
935
(2,547)
5,961
(33,524)
43,962
(2,547)
14,787
(33,524)
2
14,789
14,787
2
55,638  
14,789
55,638  

86

86
86

87

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   86

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioCondensed Consolidating Balance Sheets 
(in millions of dollars) 
Condensed Consolidating Balance Sheets 
____________________________
(in millions of dollars)
____________________________

Altria

PM USA

$

$

$

$

1,203
Altria
1

1,203
—
1
—
—
—
—
—
—
—
2
—
—
—
11
2
1,217
—
—
11
—
1,217
—
—
—
—
—
—
17,952
—
13,111
—
4,790
17,952
34
13,111
37,104
4,790
34
37,104

$

$

$

$

1
PM USA
10

1
579
10
111
5
579
128
111
823
5
2,413
128
542
823
147
2,413
3,936
542
2,930
147
2,086
3,936
844
2,930
—
2,086
2
844
—
—
2,818
2
—
—
671
2,818
8,271
—
671
8,271

$

$

$

$

Non-
Guarantor
Subsidiaries
Non-
Guarantor
49
Subsidiaries
131

Total
Consolidating
Adjustments
Total
Consolidating
— $
$
Adjustments
—

Consolidated

1,253
Consolidated
142

49
362
131
59
555
362
426
59
1,402
555
1,022
426
17
1,402
105
1,022
2,726
17
1,949
105
879
2,726
1,070
1,949
5,307
879
12,398
1,070
—
5,307
—
12,398
—
—
1,056
—
22,557
—
1,056
22,557

$

$

$

— $
—
—
—
—
—
—
—
—
—
(3,437)
—
(98)
—
—
(3,437)
(3,535)
(98)
—
—
—
(3,535)
—
—
—
—
—
—
—
—
(15,929)
—
(4,790)
—
(476)
(15,929)
(24,730) $
(4,790)
(476)
(24,730) $

1,253
941
142
170
560
941
554
170
2,225
560
—
554
461
2,225
263
—
4,344
461
4,879
263
2,965
4,344
1,914
4,879
5,307
2,965
12,400
1,914
17,952
5,307
—
12,400
—
17,952
1,285
—
43,202
—
1,285
43,202

at December 31, 2017
Assets
at December 31, 2017
Assets

Cash and cash equivalents
Receivables
Inventories:
Cash and cash equivalents
Receivables
Inventories:

Leaf tobacco
Other raw materials
Work in process
Leaf tobacco
Finished product
Other raw materials
Work in process
Finished product

Due from Altria and subsidiaries
Income taxes
Other current assets
Due from Altria and subsidiaries
Total current assets
Income taxes
Property, plant and equipment, at cost
Other current assets
Less accumulated depreciation

Total current assets

Property, plant and equipment, at cost
Goodwill
Less accumulated depreciation
Other intangible assets, net
Investment in AB InBev
Goodwill
Investment in consolidated subsidiaries
Other intangible assets, net
Due from Altria and subsidiaries
Investment in AB InBev
Other assets
Investment in consolidated subsidiaries
Due from Altria and subsidiaries
Other assets

Total Assets

Total Assets

86

87

87
87

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   87

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioCondensed Consolidating Balance Sheets (Continued)
(in millions of dollars) 
Condensed Consolidating Balance Sheets (Continued)
____________________________
(in millions of dollars)
____________________________

Altria

PM USA

at December 31, 2017
Liabilities

Current portion of long-term debt
at December 31, 2017
Accounts payable
Liabilities
Accrued liabilities:
Current portion of long-term debt
Marketing
Accounts payable
Employment costs
Accrued liabilities:
Settlement charges
Marketing
Other
Employment costs
Settlement charges
Other

Dividends payable
Due to Altria and subsidiaries

Total current liabilities

Total liabilities

Total current liabilities

Dividends payable
Long-term debt
Due to Altria and subsidiaries
Deferred income taxes
Accrued pension costs
Long-term debt
Accrued postretirement health care costs
Deferred income taxes
Due to Altria and subsidiaries
Accrued pension costs
Other liabilities
Accrued postretirement health care costs
Due to Altria and subsidiaries
Other liabilities

Contingencies
Redeemable noncontrolling interest
Total liabilities
Stockholders’ Equity
Contingencies
Redeemable noncontrolling interest
Stockholders’ Equity

Common stock
Additional paid-in capital
Earnings reinvested in the business
Common stock
Accumulated other comprehensive losses
Additional paid-in capital
Cost of repurchased stock
Earnings reinvested in the business
Accumulated other comprehensive losses
Noncontrolling interests
Cost of repurchased stock

Total stockholders’ equity attributable to Altria

Total stockholders’ equity
Total stockholders’ equity attributable to Altria
Total Liabilities and Stockholders’ Equity

Noncontrolling interests

Total stockholders’ equity

Total Liabilities and Stockholders’ Equity

Non-
Guarantor
Subsidiaries
Non-
Guarantor
Subsidiaries
281

Total
Consolidating
Adjustments
Total
Consolidating
— $
Adjustments
—

— $

Consolidated

864
Consolidated
374

— $

117
281
153
5
117
247
153
—
5
80
247
883
—
—
80
2,914
883
239
—
773
2,914
4,790
239
126
773
9,725
4,790
126
38
9,725

9
38
12,045
2,243
9
(1,506)
12,045
—
2,243
12,791
(1,506)
3
—
12,794
12,791
22,557
3
12,794

22,557

$

$

— $
—
—
—
—
—
(98)
—
—
—
(3,437)
(98)
(3,535)
—
—
(3,437)
(476)
(3,535)
—
—
—
(476)
(4,790)
—
—
—
(8,801)
(4,790)
—
—
(8,801)

(9)
—
(15,355)
(2,339)
(9)
1,774
(15,355)
—
(2,339)
(15,929)
1,774
—
—
(15,929)
(15,929)
(24,730) $
—
(15,929)

(24,730) $

864
695
374
188
2,442
695
971
188
1,258
2,442
—
971
6,792
1,258
13,030
—
5,247
6,792
445
13,030
1,987
5,247
—
445
283
1,987
27,784
—
283
38
27,784

935
38
5,952
42,251
935
(1,897)
5,952
(31,864)
42,251
15,377
(1,897)
3
(31,864)
15,380
15,377
43,202
3
15,380

43,202

$

$

$

$

$

$

864
Altria
2

864
—
2
21
—
—
389
21
1,258
—
3,040
389
5,574
1,258
13,030
3,040
2,809
5,574
206
13,030
—
2,809
—
206
108
—
21,727
—
108
—
21,727

935
—
5,952
42,251
935
(1,897)
5,952
(31,864)
42,251
15,377
(1,897)
—
(31,864)
15,377
15,377
37,104
—
15,377

37,104

$

$

— $
PM USA
91

— $
578
91
14
2,437
578
433
14
—
2,437
317
433
3,870
—
—
317
—
3,870
—
—
1,214
—
—
—
49
1,214
5,133
—
49
—
5,133

—
—
3,310
96
—
(268)
3,310
—
96
3,138
(268)
—
—
3,138
3,138
8,271
—
3,138

8,271

$

$

88

88
88

89

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   88

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioCondensed Consolidating Statements of Earnings and Comprehensive Earnings 
(in millions of dollars)
Condensed Consolidating Statements of Earnings and Comprehensive Earnings
_____________________________
(in millions of dollars)
_____________________________
Altria

for the year ended December 31, 2018
Net revenues
Cost of sales
for the year ended December 31, 2018
Excise taxes on products
Net revenues
Gross profit
Cost of sales
Marketing, administration and research costs
Excise taxes on products
Asset impairment and exit costs
Gross profit
Operating (expense) income

Marketing, administration and research costs
Interest and other debt expense (income), net
Asset impairment and exit costs
Net periodic benefit cost (income), excluding service cost
Operating (expense) income
Earnings from equity investment in AB InBev
Interest and other debt expense (income), net
Loss on AB InBev/SABMiller business combination
Net periodic benefit cost (income), excluding service cost
Earnings before income taxes and equity earnings 
Earnings from equity investment in AB InBev
Loss on AB InBev/SABMiller business combination
Provision for income taxes
Earnings before income taxes and equity earnings 
Equity earnings of subsidiaries

of subsidiaries

of subsidiaries

Net earnings

Provision for income taxes
Net earnings attributable to noncontrolling interests
Equity earnings of subsidiaries

Net earnings attributable to Altria
Net earnings

Net earnings attributable to noncontrolling interests

Net earnings attributable to Altria
Net earnings

Other comprehensive (losses) earnings, net of deferred

income taxes

Net earnings
Comprehensive earnings
Other comprehensive (losses) earnings, net of deferred
Comprehensive earnings attributable to noncontrolling

income taxes
interests

Comprehensive earnings
Comprehensive earnings attributable to Altria
Comprehensive earnings attributable to noncontrolling

interests

Comprehensive earnings attributable to Altria

$

$

$

$
$

$

$

$

PM USA
21,422
6,153
PM USA
5,517
21,422
9,752
6,153
1,892
5,517
81
9,752
7,779
1,892
(61)
81
(41)
7,779
—
(61)
—
(41)
—
7,881
—
1,980
402
7,881
6,303
1,980
—
402
6,303
6,303
—
6,303
6,303

Non-
Guarantor
Subsidiaries
Non-
3,980
Guarantor
1,258
Subsidiaries
220
3,980
2,502
1,258
645
220
302
2,502
1,555
645
215
302
(9)
1,555
—
215
—
(9)
—
1,349
—
358
—
1,349
991
358
(4)
—
987
991
(4)
987
991

$

Total
Consolidating
Adjustments
Total
(38) $
$
Consolidating
(38)
Adjustments
—
(38) $
—
(38)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
(7,290)
—
(7,290)
—
—
(7,290)
(7,290) $
(7,290)
—
(7,290) $
(7,290) $

$
$

$

Consolidated
25,364
7,373
Consolidated
5,737
25,364
12,254
7,373
2,756
5,737
383
12,254
9,115
2,756
665
383
(34)
9,115
(890)
665
33
(34)
(890)
9,341
33
2,374
—
9,341
6,967
2,374
(4)
—
6,963
6,967
(4)
6,963
6,967

— $
—
Altria
—
— $
—
—
219
—
—
—
(219)
219
511
—
16
(219)
(890)
511
33
16
(890)
111
33
36
6,888
111
6,963
36
—
6,888
6,963
6,963
—
6,963
6,963

$
$

$

(242)
6,963
6,721

(242)
—
6,721
6,721

—
6,721

$

$

$

104
6,303
6,407

104
—
6,407
6,407

—
6,407

(54)
991
937

(54)
(4)
937
933

(4)
933

$

$

$

(50)
(7,290) $
(7,340)

(50)
—
(7,340)
(7,340) $

—
(7,340) $

(242)
6,967
6,725

(242)
(4)
6,725
6,721

(4)
6,721

$

$

$

$
$

$

$

$

88

89

89

89

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   89

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioCondensed Consolidating Statements of Earnings and Comprehensive Earnings 
(in millions of dollars)
_____________________________
Condensed Consolidating Statements of Earnings and Comprehensive Earnings
(in millions of dollars)
_____________________________
Altria

for the year ended December 31, 2017
Net revenues
Cost of sales
for the year ended December 31, 2017
Excise taxes on products
Net revenues
Gross profit
Cost of sales
Marketing, administration and research costs
Excise taxes on products
Asset impairment and exit costs
Gross profit
Operating (expense) income

Marketing, administration and research costs
Interest and other debt expense (income), net
Asset impairment and exit costs
Net periodic benefit cost, excluding service cost
Operating (expense) income
Earnings from equity investment in AB InBev
Interest and other debt expense (income), net
Gain on AB InBev/SABMiller business combination
Net periodic benefit cost, excluding service cost
Earnings before income taxes and equity earnings 
Earnings from equity investment in AB InBev
Gain on AB InBev/SABMiller business combination
(Benefit) provision for income taxes
Earnings before income taxes and equity earnings 
Equity earnings of subsidiaries

of subsidiaries

of subsidiaries

Net earnings

(Benefit) provision for income taxes
Net earnings attributable to noncontrolling interests
Equity earnings of subsidiaries

Net earnings attributable to Altria
Net earnings

Net earnings attributable to noncontrolling interests

Net earnings attributable to Altria
Net earnings

Other comprehensive earnings, net of deferred 

income taxes

Net earnings
Comprehensive earnings
Other comprehensive earnings, net of deferred 
Comprehensive earnings attributable to noncontrolling

income taxes
interests

Comprehensive earnings
Comprehensive earnings attributable to Altria
Comprehensive earnings attributable to noncontrolling

interests

Comprehensive earnings attributable to Altria

PM USA
21,826
6,394
PM USA
5,864
21,826
9,568
6,394
1,713
5,864
—
9,568
7,855
1,713
(20)
—
18
7,855
—
(20)
—
18
—
7,857
—
3,127
558
7,857
5,288
3,127
—
558
5,288
5,288
—
5,288
5,288

Non-
Guarantor
Subsidiaries
Non-
3,787
Guarantor
1,174
Subsidiaries
218
3,787
2,395
1,174
464
218
32
2,395
1,899
464
215
32
7
1,899
—
215
—
7
—
1,677
—
(902)
—
1,677
2,579
(902)
(5)
—
2,574
2,579
(5)
2,574
2,579

$

Total
Consolidating
Adjustments
Total
(37) $
$
Consolidating
(37)
Adjustments
—
(37) $
—
(37)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
(7,862)
—
(7,862)
—
—
(7,862)
(7,862) $
(7,862)
—
(7,862) $
(7,862) $

$
$

$

Consolidated
25,576
7,531
Consolidated
6,082
25,576
11,963
7,531
2,338
6,082
32
11,963
9,593
2,338
705
32
37
9,593
(532)
705
(445)
37
(532)
9,828
(445)
(399)
—
9,828
10,227
(399)
(5)
—
10,222
10,227
(5)
10,222
10,227

— $
—
Altria
—
— $
—
—
161
—
—
—
(161)
161
510
—
12
(161)
(532)
510
(445)
12
(532)
294
(445)
(2,624)
7,304
294
10,222
(2,624)
—
7,304
10,222
10,222
—
10,222
10,222

$
$

$

155
10,222
10,377

155
—
10,377
10,377

—
10,377

$

$

$

3
5,288
5,291

3
—
5,291
5,291

—
5,291

214
2,579
2,793

214
(5)
2,793
2,788

(5)
2,788

$

$

$

(217)
(7,862) $
(8,079)

(217)
—
(8,079)
(8,079) $

—
(8,079) $

155
10,227
10,382

155
(5)
10,382
10,377

(5)
10,377

$

$

$

$
$

$

$

$

$

$

$

$
$

$

$

$

90

90
90

91

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   90

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioCondensed Consolidating Statements of Earnings and Comprehensive Earnings 
(in millions of dollars)
Condensed Consolidating Statements of Earnings and Comprehensive Earnings
_____________________________
(in millions of dollars)
_____________________________
Altria

for the year ended December 31, 2016
Net revenues
Cost of sales
for the year ended December 31, 2016
Excise taxes on products
Net revenues
Gross profit
Cost of sales
Marketing, administration and research costs
Excise taxes on products
Asset impairment and exit costs
Gross profit
Operating (expense) income

Marketing, administration and research costs
Interest and other debt expense, net
Asset impairment and exit costs
Loss on early extinguishment of debt
Operating (expense) income

Interest and other debt expense, net
Net periodic benefit cost (income), excluding service cost
Earnings from equity investment in SABMiller
Loss on early extinguishment of debt
Gain on AB InBev/SABMiller business combination
Net periodic benefit cost (income), excluding service cost
Earnings before income taxes and equity earnings 
Earnings from equity investment in SABMiller
of subsidiaries
Gain on AB InBev/SABMiller business combination
Provision for income taxes
Earnings before income taxes and equity earnings 
Equity earnings of subsidiaries

of subsidiaries
Provision for income taxes
Net earnings attributable to noncontrolling interests
Equity earnings of subsidiaries

Net earnings

Net earnings attributable to Altria
Net earnings

Net earnings attributable to noncontrolling interests

Net earnings attributable to Altria
Net earnings

Other comprehensive earnings (losses), net of deferred 

income taxes

Net earnings
Comprehensive earnings
Other comprehensive earnings (losses), net of deferred 
Comprehensive earnings attributable to noncontrolling

income taxes
interests

Comprehensive earnings
Comprehensive earnings attributable to Altria
Comprehensive earnings attributable to noncontrolling

interests

Comprehensive earnings attributable to Altria

PM USA
22,146
6,641
PM USA
6,187
22,146
9,318
6,641
2,009
6,187
77
9,318
7,232
2,009
10
77
—
7,232
10
(6)
—
—
—
(6)
—
7,228
—
2,631
268
7,228
4,865
2,631
—
268
4,865
4,865
—
4,865
4,865

Non-
Guarantor
Subsidiaries
Non-
3,633
Guarantor
1,159
Subsidiaries
220
3,633
2,254
1,159
493
220
67
2,254
1,694
493
218
67
—
1,694
218
—
—
—
—
—
—
1,476
—
524
—
1,476
952
524
(5)
—
947
952
(5)
947
952

$

Total
Consolidating
Adjustments
Total
$
(35) $
Consolidating
(35)
Adjustments
—
(35) $
—
(35)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
(5,812)
—
(5,812)
—
—
(5,812)
(5,812) $
(5,812)
—
(5,812) $
(5,812) $

$
$

$

Consolidated
25,744
7,765
Consolidated
6,407
25,744
11,572
7,765
2,662
6,407
149
11,572
8,761
2,662
747
149
823
8,761
747
(1)
(795)
823
(13,865)
(1)
(795)
21,852
(13,865)
7,608
—
21,852
14,244
7,608
(5)
—
14,239
14,244
(5)
14,239
14,244

— $
—
Altria
—
— $
—
—
160
—
5
—
(165)
160
519
5
823
(165)
519
5
(795)
823
(13,865)
5
(795)
13,148
(13,865)
4,453
5,544
13,148
14,239
4,453
—
5,544
14,239
14,239
—
14,239
14,239

$
$

$

1,228
14,239
15,467

1,228
—
15,467
15,467

—
15,467

$

$

$

(16)
4,865
4,849

(16)
—
4,849
4,849

—
4,849

(28)
952
924

(28)
(5)
924
919

(5)
919

$

$

$

44
(5,812) $
(5,768)

44
—
(5,768)
(5,768) $

—
(5,768) $

1,228
14,244
15,472

1,228
(5)
15,472
15,467

(5)
15,467

$

$

$

$
$

$

$

$

$

$

$

$
$

$

$

$

90

91

91

91

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   91

2/27/19   3:35 PM

Wednesday, February 27, 2019    3:00pm   |   Andra Design Studiofor the year ended December 31, 2018

Cash Provided by Operating Activities

for the year ended December 31, 2018

Net cash provided by operating activities

Cash Provided by Operating Activities
Cash Provided by (Used in) Investing Activities

Capital expenditures

Net cash provided by operating activities

Cash Provided by (Used in) Investing Activities

Acquisitions of businesses and assets

Capital expenditures
Investment in JUUL

Acquisitions of businesses and assets
Proceeds from finance assets

Investment in JUUL
Proceeds from derivative financial instruments

Proceeds from finance assets
Investment in consolidated subsidiaries

Proceeds from derivative financial instruments
Other, net

Investment in consolidated subsidiaries

Net cash provided by (used in) investing activities

Cash Provided by (Used in) Financing Activities

Other, net

Proceeds from short-term borrowings

Net cash provided by (used in) investing activities

Cash Provided by (Used in) Financing Activities

Long-term debt repaid

Proceeds from short-term borrowings
Repurchases of common stock

Long-term debt repaid
Dividends paid on common stock

Repurchases of common stock
Changes in amounts due to/from Altria and subsidiaries

Dividends paid on common stock
Cash dividends paid to parent

Changes in amounts due to/from Altria and subsidiaries
Other

Cash dividends paid to parent

Net cash (used in) provided by financing activities

Cash, cash equivalents and restricted cash (1):

Other

Increase

Net cash (used in) provided by financing activities

Cash, cash equivalents and restricted cash (1):

Balance at beginning of year

Condensed Consolidating Statements of Cash Flows 
(in millions of dollars) 
Condensed Consolidating Statements of Cash Flows
_____________________________
(in millions of dollars)
_____________________________
Altria

PM USA

Non-
Guarantor
Subsidiaries
Non-
Guarantor
1,354
Subsidiaries

Total
Consolidating
Adjustments
Total
Consolidating
$
Adjustments

Consolidated

PM USA
7,580

$

(7,450) $

Consolidated
8,391

$

$

Altria
6,907

6,907
—

$

$

7,580
(57)

$

1,354
(181)

$

(7,450) $
—

—

—
—

—
—

—
35

—
(13,003)

35
—

(13,003)
(12,968)

—

(12,968)
12,800

(864)

12,800
(1,673)

(864)
(5,415)

(1,673)
1,415

(5,415)
—

1,415
(128)

—
6,135

(128)

6,135
74

1,203

74
1,277

1,203

—

(57)
—

—
—

—
—

—
—

—
—

—
(57)

—

(57)
—

—

—
—

—
—

—
(1,388)

—
(6,097)

(1,388)
—

(6,097)
(7,485)

—

(7,485)
38

62

$

38
100

$

62

(15)

(181)
(12,800)

(15)
37

(12,800)
—

37
—

—
(7)

—
(12,966)

(7)

(12,966)
—

—

—
—

—
—

—
12,976

—
(1,353)

12,976
(4)

(1,353)
11,619

(4)

11,619
7

—

—
—

—
—

—
—

—
13,003

—
—

13,003
13,003

—

13,003
—

—

—
—

—
—

—
(13,003)

—
7,450

(13,003)
—

7,450
(5,553)

—

(5,553)
—

49

7
56

49

$

—

—
— $

—

8,391
(238)

(15)

(238)
(12,800)

(15)
37

(12,800)
35

37
—

35
(7)

—
(12,988)

(7)

(12,988)
12,800

(864)

12,800
(1,673)

(864)
(5,415)

(1,673)
—

(5,415)
—

—
(132)

—
4,716

(132)

4,716
119

1,314

119
1,433

1,314

1,433

Increase
Balance at end of year

Balance at beginning of year

$

Balance at end of year

(1) Restricted cash consisted of cash deposits collateralizing appeal bonds posted by PM USA to obtain stays of judgments pending
appeals.  See Note 19. Contingencies.
(1) Restricted cash consisted of cash deposits collateralizing appeal bonds posted by PM USA to obtain stays of judgments pending 
appeals.  See Note 19. Contingencies.

— $

1,277

100

56

$

$

$

$

92

92
92

93

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   92

2/27/19   3:35 PM

Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioCondensed Consolidating Statements of Cash Flows 
(in millions of dollars) 
Condensed Consolidating Statements of Cash Flows
_____________________________
(in millions of dollars)
_____________________________
Altria

PM USA

Non-
Guarantor
Subsidiaries
Non-
Guarantor
841
Subsidiaries

Total
Consolidating
Adjustments
Total
Consolidating
$
Adjustments

for the year ended December 31, 2017
Cash Provided by Operating Activities
Net cash provided by operating activities
for the year ended December 31, 2017
Cash Provided by (Used in) Investing Activities
Cash Provided by Operating Activities

Net cash provided by operating activities
Cash Provided by (Used in) Investing Activities

Capital expenditures
Acquisitions of businesses and assets
Proceeds from finance assets
Capital expenditures
Investment in consolidated subsidiaries
Acquisitions of businesses and assets
Other, net
Proceeds from finance assets
Net cash used in investing activities
Investment in consolidated subsidiaries
Other, net
Repurchases of common stock
Dividends paid on common stock

Net cash used in investing activities

Cash Provided by (Used in) Financing Activities

Cash Provided by (Used in) Financing Activities

Repurchases of common stock
Changes in amounts due to/from Altria and subsidiaries
Dividends paid on common stock
Cash dividends paid to parent
Other
Changes in amounts due to/from Altria and subsidiaries
Cash dividends paid to parent
Other

Net cash used in financing activities
Cash, cash equivalents and restricted cash (1):
Net cash used in financing activities
Cash, cash equivalents and restricted cash (1):

(Decrease) increase
Balance at beginning of year
Balance at end of year
(Decrease) increase
Balance at beginning of year
Balance at end of year

$

$

$

$

$

$

6,910
Altria

—
6,910
—
—
—
(460)
—
(5)
—
(465)
(460)
(5)
(2,917)
(465)
(4,807)

(2,917)
(1,999)
(4,807)
—
(40)
(1,999)
(9,763)
—
(40)
(9,763)
(3,318)
4,521
1,203
(3,318)
4,521
1,203

$

$

$

4,028
PM USA

(34)
4,028
—
—
(34)
—
—
4
—
(30)
—
4
—
(30)
—

—
1,410
—
(5,429)
—
1,410
(4,019)
(5,429)
—
(4,019)
(21)
83
62
(21)
83
62

$

$

(165)
841
(415)
133
(165)
—
(415)
15
133
(432)
—
15
—
(432)
—

—
1,049
—
(1,449)
(7)
1,049
(407)
(1,449)
(7)
(407)
2
47
49
2
47
49

Consolidated

(6,878) $

4,901
Consolidated

—
(6,878) $
—
—
—
460
—
—
—
460
460
—
—
460
—

(199)
4,901
(415)
133
(199)
—
(415)
14
133
(467)
—
14
(2,917)
(467)
(4,807)

—
(460)
—
6,878
—
(460)
6,418
6,878
—
6,418
—
—
— $
—
—
— $

(2,917)
—
(4,807)
—
(47)
—
(7,771)
—
(47)
(7,771)
(3,337)
4,651
1,314
(3,337)
4,651
1,314

(1) Restricted cash consisted of cash deposits collateralizing appeal bonds posted by PM USA to obtain stays of judgments pending
appeals.  See Note 19. Contingencies.
(1) Restricted cash consisted of cash deposits collateralizing appeal bonds posted by PM USA to obtain stays of judgments pending 
appeals.  See Note 19. Contingencies.

$

$

$

$

92

93

93

93

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   93

2/27/19   3:35 PM

Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioCondensed Consolidating Statements of Cash Flows 
(in millions of dollars) 
Condensed Consolidating Statements of Cash Flows
_____________________________
(in millions of dollars)
_____________________________
Altria

PM USA

Non-
Guarantor
Subsidiaries
Non-
Guarantor
Subsidiaries
319

Total
Consolidating
Adjustments
Total
Consolidating
Adjustments
$

Consolidated

Altria
4,356

PM USA
5,143

(5,992) $

Consolidated
3,826

for the year ended December 31, 2016
Cash Provided by Operating Activities
for the year ended December 31, 2016
Net cash provided by operating activities
Cash Provided by Operating Activities
Cash Provided by (Used in) Investing Activities
Net cash provided by operating activities
Cash Provided by (Used in) Investing Activities

Capital expenditures
Acquisition of assets
Capital expenditures
Proceeds from finance assets
Acquisition of assets
Proceeds from AB InBev/SABMiller business combination
Proceeds from finance assets
Purchase of AB InBev ordinary shares
Proceeds from AB InBev/SABMiller business combination
Proceeds from derivative financial instruments
Purchase of AB InBev ordinary shares
Investment in consolidated subsidiaries
Proceeds from derivative financial instruments
Other, net
Investment in consolidated subsidiaries
Other, net

Net cash provided by (used in) investing activities

Cash Provided by (Used in) Financing Activities

Cash Provided by (Used in) Financing Activities

Net cash provided by (used in) investing activities

Long-term debt issued
Long-term debt repaid
Long-term debt issued
Repurchases of common stock
Long-term debt repaid
Dividends paid on common stock
Repurchases of common stock
Changes in amounts due to/from Altria and subsidiaries
Dividends paid on common stock
Premiums and fees related to early extinguishment of debt
Changes in amounts due to/from Altria and subsidiaries
Cash dividends paid to parent
Premiums and fees related to early extinguishment of debt
Other, net
Cash dividends paid to parent
Other, net

Net cash used in financing activities

Cash, cash equivalents and restricted cash (1):
Net cash used in financing activities

Cash, cash equivalents and restricted cash (1):

Increase (decrease)
Balance at beginning of year
Increase (decrease)
Balance at end of year
Balance at beginning of year
Balance at end of year

$

$

$

$

$

$

$

$

4,356
—
—
—
—
—
4,773
—
(1,578)
4,773
510
(1,578)
(138)
510
(3)
(138)
3,564
(3)
3,564
1,976
(933)
1,976
(1,030)
(933)
(4,512)
(1,030)
(392)
(4,512)
(809)
(392)
—
(809)
(12)
—
(5,712)
(12)
(5,712)
2,208
2,313
2,208
4,521
2,313
4,521

$

$

$

$

5,143
(45)
—
(45)
—
—
—
—
—
—
—
—
—
—
—
—
(45)
—
(45)
—
—
—
—
—
—
—
(28)
—
—
(28)
(5,064)
—
—
(5,064)
(5,092)
—
(5,092)
6
77
6
83
77
83

319
(144)
(45)
(144)
231
(45)
—
231
—
—
—
—
—
—
9
—
51
9
51
—
—
—
—
—
—
—
558
—
—
558
(928)
—
(9)
(928)
(379)
(9)
(379)
(9)
56
(9)
47
56
47

$

$

$

(5,992) $
—
—
—
—
—
—
—
—
—
—
—
138
—
—
138
138
—
138
—
—
—
—
—
—
—
(138)
—
—
(138)
5,992
—
—
5,992
5,854
—
5,854
—
—
—
— $
—
— $

3,826
(189)
(45)
(189)
231
(45)
4,773
231
(1,578)
4,773
510
(1,578)
—
510
6
—
3,708
6
3,708
1,976
(933)
1,976
(1,030)
(933)
(4,512)
(1,030)
—
(4,512)
(809)
—
—
(809)
(21)
—
(5,329)
(21)
(5,329)
2,205
2,446
2,205
4,651
2,446
4,651

(1) Restricted cash consisted of cash deposits collateralizing appeal bonds posted by PM USA to obtain stays of judgments pending
appeals.  See Note 19. Contingencies.
(1) Restricted cash consisted of cash deposits collateralizing appeal bonds posted by PM USA to obtain stays of judgments pending 
appeals.  See Note 19. Contingencies.

94

94
94

95

10K MASTER 2018 ALTRIA FINAL 022719 3pm.indd   94

2/27/19   3:35 PM

Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioNote 21.  Quarterly Financial Data (Unaudited)

(in millions, except per share data)

Net revenues
Gross profit

Net earnings
Net earnings attributable to Altria

Per share data:

Basic EPS attributable to Altria

Diluted EPS attributable to Altria

(in millions, except per share data)

Net revenues
Gross profit (1) 
Net earnings
Net earnings attributable to Altria

Per share data:

Basic and diluted EPS attributable to Altria

1st
6,108

2,936
1,895

1,894

1.00
1.00

1st

6,083

2,776

1,402
1,401

0.72

$

$
$

$

$
$

$

$

$
$

$

$

$
$

$

$
$

$

$

$
$

$

2018 Quarters

2nd
6,305

3,141
1,877

1,876

0.99
0.99

$

$
$

$

$
$

2017 Quarters

2nd

6,663

3,114

1,990
1,989

1.03

$

$

$
$

$

3rd
6,837

3,255
1,944

1,943

1.03
1.03

3rd

6,729

3,171

1,867
1,866

0.97

$

$
$

$

$
$

$

$

$
$

$

4th
6,114

2,922
1,251

1,250

0.67
0.66

4th 
6,101

2,902

4,968
4,966

2.60

(1) Certain prior year amounts have been reclassified to conform with the current year’s presentation due to Altria’s adoption of ASU 2017-07.  For 
further discussion, see Note 17. Benefit Plans.  

During 2018 and 2017, the following pre-tax (gains) or charges were included in net earnings attributable to Altria:

(in millions)

NPM Adjustment Items
Tobacco and health litigation items, including accrued interest
Asset impairment, exit, implementation and acquisition-related costs
Loss on AB InBev/SABMiller business combination
AB InBev special items

(in millions)

NPM Adjustment Items

Tobacco and health litigation items, including accrued interest

Asset impairment, exit, implementation and acquisition-related costs

Settlement charge for lump sum pension payments

Gain on AB InBev/SABMiller business combination

AB InBev special items

$

$

$

2018 Quarters

1st
(68) $
28
3
33
(117)
(121) $

2nd
(77) $
70
6
—
(72)
(73) $

3rd
— $
21
(3)
—
35
53

$

2017 Quarters

1st
(1) $
1

30

—

—

73

2nd

— $

17

30

—
(408)
2
(359) $

$

3rd

5

—

17

—
(37)
34

4th
—
12
532
—
69
613

4th 

—

62

12

81

—

51

$

103

$

19

$

206

94

95

95

As discussed in Note 15. Income Taxes, Altria has recognized income tax benefits and charges in the consolidated statements of 

earnings during 2018 and 2017 as a result of various tax events, including the impact of the Tax Reform Act in 2018 and the fourth 
quarter of 2017.

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Report of Independent Registered Public 
Accounting Firm

To the Board of Directors and
Stockholders of Altria Group, Inc.:

Opinions on the Financial Statements and Internal Control 
over Financial Reporting

We have audited the accompanying consolidated balance sheets 
of Altria Group, Inc. and its subsidiaries as of December 31, 2018 
and 2017, and the related consolidated statements of earnings, 
comprehensive earnings, stockholders’ equity, and cash flows for 
each of the three years in the period ended December 31, 2018, 
including the related notes (collectively referred to as the 
“consolidated financial statements”).  We also have audited Altria 
Group, Inc.’s internal control over financial reporting as of 
December 31, 2018, based on criteria established in Internal 
Control - Integrated Framework (2013) issued by the Committee 
of Sponsoring Organizations of the Treadway Commission 
(COSO).

In our opinion, the consolidated financial statements referred to 
above present fairly, in all material respects, the financial position 
of Altria Group, Inc. and its subsidiaries as of December 31, 2018 
and 2017, and the results of its operations and its cash flows for 
each of the three years in the period ended December 31, 2018 in 
conformity with accounting principles generally accepted in the 
United States of America.  Also in our opinion, Altria Group, Inc. 
maintained, in all material respects, effective internal control over 
financial reporting as of December 31, 2018, based on criteria 
established in Internal Control - Integrated Framework (2013) 
issued by the COSO.  

Basis for Opinions

Altria Group, Inc.’s management is responsible for these 
consolidated financial statements, for maintaining effective 
internal control over financial reporting, and for its assessment of 
the effectiveness of internal control over financial reporting, 
included in the accompanying Report of Management On Internal 
Control Over Financial Reporting.  Our responsibility is to 
express opinions on Altria Group, Inc.’s consolidated financial 
statements and on Altria Group, Inc.’s internal control over 
financial reporting based on our audits.  We are a public 
accounting firm registered with the Public Company Accounting 
Oversight Board (United States) (“PCAOB”) and are required to 
be independent with respect to Altria Group, Inc. in accordance 
with the U.S. federal securities laws and the applicable rules and 
regulations of the Securities and Exchange Commission and the 
PCAOB.

We conducted our audits in accordance with the standards of the 
PCAOB.  Those standards require that we plan and perform the 
audits to obtain reasonable assurance about whether the 
consolidated financial statements are free of material 
misstatement, whether due to error or fraud, and whether effective 
internal control over financial reporting was maintained in all 
material respects.  

Our audits of the consolidated financial statements included 
performing procedures to assess the risks of material 
misstatement of the consolidated financial statements, whether 
due to error or fraud, and performing procedures that respond to 
those risks.  Such procedures included examining, on a test basis, 
evidence regarding the amounts and disclosures in the 
consolidated financial statements.  Our audits also included 
evaluating the accounting principles used and significant 
estimates made by management, as well as evaluating the overall 
presentation of the consolidated financial statements.  Our audit 
of internal control over financial reporting included obtaining an 
understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists, and testing and 
evaluating the design and operating effectiveness of internal 
control based on the assessed risk.  Our audits also included 
performing such other procedures as we considered necessary in 
the circumstances.  We believe that our audits provide a 
reasonable basis for our opinions.

Definition and Limitations of Internal Control over Financial 
Reporting
A company’s internal control over financial reporting is a process 
designed to provide reasonable assurance regarding the reliability 
of financial reporting and the preparation of financial statements 
for external purposes in accordance with generally accepted 
accounting principles.  A company’s internal control over 
financial reporting includes those policies and procedures that (i) 
pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of 
the assets of the company; (ii) provide reasonable assurance that 
transactions are recorded as necessary to permit preparation of 
financial statements in accordance with generally accepted 
accounting principles, and that receipts and expenditures of the 
company are being made only in accordance with authorizations 
of management and directors of the company; and (iii) provide 
reasonable assurance regarding prevention or timely detection of 
unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial 
statements.

Because of its inherent limitations, internal control over financial 
reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are 
subject to the risk that controls may become inadequate because 
of changes in conditions, or that the degree of compliance with 
the policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers LLP

Richmond, Virginia
January 31, 2019

We have served as Altria Group, Inc.’s auditor since at least 1934, 
which is when Altria Group, Inc. became subject to SEC reporting 
requirements.  We have not been able to determine the specific 
year we began serving as auditor of Altria Group, Inc.

96

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public accounting firm, who audited and reported on the 
consolidated financial statements of Altria Group, Inc. included in 
this report, has audited the effectiveness of Altria Group, Inc.’s 
internal control over financial reporting as of December 31, 2018, 
as stated in their report herein.

January 31, 2019

Report of Management On Internal Control 
Over Financial Reporting

Management of Altria Group, Inc. is responsible for establishing 
and maintaining adequate internal control over financial reporting 
as defined in Rules 13a-15(f) and 15d-15(f) under the Securities 
Exchange Act of 1934, as amended.  Altria Group, Inc.’s internal 
control over financial reporting is a process designed to provide 
reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external 
purposes in accordance with accounting principles generally 
accepted in the United States of America.  Internal control over 
financial reporting includes those written policies and procedures 
that:

  pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of 
the assets of Altria Group, Inc.;

  provide reasonable assurance that transactions are recorded as 
necessary to permit preparation of financial statements in 
accordance with accounting principles generally accepted in the 
United States of America;

  provide reasonable assurance that receipts and expenditures of 
Altria Group, Inc. are being made only in accordance with the 
authorization of management and directors of Altria Group, Inc.; 
and

  provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use or disposition of assets 
that could have a material effect on the consolidated financial 
statements.

Internal control over financial reporting includes the controls 
themselves, monitoring and internal auditing practices and actions 
taken to correct deficiencies as identified.

Because of its inherent limitations, internal control over 
financial reporting may not prevent or detect misstatements.  
Also, projections of any evaluation of effectiveness to future 
periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate.

Management assessed the effectiveness of Altria Group, 
Inc.’s internal control over financial reporting as of December 31, 
2018.  Management based this assessment on criteria for effective 
internal control over financial reporting described in Internal 
Control - Integrated Framework (2013) issued by the Committee 
of Sponsoring Organizations of the Treadway Commission 
(COSO).  Management’s assessment included an evaluation of the 
design of Altria Group, Inc.’s internal control over financial 
reporting and testing of the operational effectiveness of its 
internal control over financial reporting.  Management reviewed 
the results of its assessment with the Audit Committee of our 
Board of Directors.

Based on this assessment, management determined that, as of 

December 31, 2018, Altria Group, Inc. maintained effective 
internal control over financial reporting.

96

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioItem 9. Changes in and Disagreements with 
Accountants on Accounting and Financial Disclosure.

None.

Item 9A. Controls and Procedures. 

Disclosure Controls and Procedures 

Altria carried out an evaluation, with the participation of Altria’s 
management, including its Chief Executive Officer and Chief 
Financial Officer, of the effectiveness of its disclosure controls 
and procedures (as defined in Rule 13a-15(e) under the Exchange 
Act) as of the end of the period covered by this Annual Report on 
Form 10-K.  Based upon that evaluation, Altria’s Chief Executive 

Officer and Chief Financial Officer concluded that Altria’s 
disclosure controls and procedures are effective.  

There have been no changes in Altria’s internal control over 
financial reporting during the most recent fiscal quarter that have 
materially affected, or are reasonably likely to materially affect, 
its internal control over financial reporting.

The Report of Independent Registered Public Accounting 
Firm and the Report of Management on Internal Control over 
Financial Reporting are included in Item 8.

Item 9B. Other Information. 

 None. 

Part III
Except for the information relating to the executive officers set forth in Item 10, the information called for by Items 10-14 is hereby 
incorporated by reference to Altria’s definitive proxy statement for use in connection with its Annual Meeting of Shareholders to be held 
on May 16, 2019 that is expected to be filed with the SEC on or about April 4, 2019 (the “proxy statement”), and, except as indicated 
therein, made a part hereof. 

Item 10. Directors, Executive Officers and Corporate Governance. 

Refer to “Board and Governance Matters - Proposal 1 - Election of Directors,” “Ownership of Equity Securities of Altria - Section 16(a) 
Beneficial Ownership Reporting Compliance” and “Board and Governance Matters - Board and Committee Governance” sections of the 
proxy statement. 

Executive Officers as of February 12, 2019: 

Name
Jody L. Begley
Daniel J. Bryant

Office
Senior Vice President, Tobacco Products
Vice President and Treasurer

Senior Vice President, Chief Strategy and Growth Officer
Vice President and Controller
Executive Vice President and General Counsel
Vice Chairman and Chief Financial Officer
President and Chief Executive Officer, Altria Group Distribution Company
Senior Vice President, Finance and Procurement

Kevin C. Crosthwaite, Jr.
Ivan S. Feldman
Murray R. Garnick
William F. Gifford, Jr.
Craig A. Johnson
Salvatore Mancuso
W. Hildebrandt Surgner, Jr. Vice President, Corporate Secretary and Associate General Counsel
Charles N. Whitaker
Howard A. Willard III

Senior Vice President, Chief Human Resources Officer and Chief Compliance Officer
Chairman and Chief Executive Officer

Age
47
49

43
52
59
48
66
53
53
52
55

All of the above-mentioned officers have been employed by 
Altria or its subsidiaries in various capacities during the past five 
years. 

Effective June 1, 2018, Mr. Begley was elected Senior Vice 

President, Tobacco Products of Altria.  Mr. Begley has been 
continuously employed by Altria subsidiaries in positions across 
their businesses, including Innovative Tobacco Products, Brand 
Management, and Strategy and Business Development, since 
1995.

Accounting and Reporting, a position he has held since August 
2014.  Prior to this role, he served as Director, Reporting and 
Analysis from 2008 through July 2014.  Mr. D’Ambrosia has 
been continuously employed by Altria subsidiaries in various 
accounting, financial reporting, planning and analysis positions 
since 1995.

In addition, as previously announced, Mr. Johnson will retire 

as President and Chief Executive Officer, Altria Group 
Distribution Company, effective March 1, 2019.

As previously announced, Mr. Feldman will retire as Vice 

Mr. Whitaker’s wife and Mr. Surgner’s wife are first cousins.

President and Controller, effective April 30, 2019.  Steven 
D’Ambrosia was elected to replace Mr. Feldman upon his 
retirement.  Mr. D’Ambrosia currently serves as Senior Director, 

Codes of Conduct and Corporate Governance 

Altria has adopted the Altria Code of Conduct for Compliance 

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and Integrity, which complies with requirements set forth in 
Item 406 of Regulation S-K.  This Code of Conduct applies to all 
of its employees, including its principal executive officer, 
principal financial officer, principal accounting officer or 
controller, and persons performing similar functions.  Altria has 
also adopted a code of business conduct and ethics that applies to 
the members of its Board of Directors.  These documents are 
available free of charge on Altria’s website at www.altria.com. 
Any waiver granted by Altria to its principal executive 
officer, principal financial officer or controller under the Code of 
Conduct, and certain amendments to the Code of Conduct, will be 
disclosed on Altria’s website at www.altria.com within the time 
period required by applicable rules. 

Item 11.  Executive Compensation. 

In addition, Altria has adopted corporate governance 

guidelines and charters for its Audit, Compensation and 
Nominating, Corporate Governance and Social Responsibility 
Committees and the other committees of the Board of Directors.  
All of these documents are available free of charge on Altria’s 
website at www.altria.com.  

The information on the respective websites of Altria and its 
subsidiaries is not, and shall not be deemed to be, a part of this 
Annual Report on Form 10-K or incorporated into any other 
filings Altria makes with the SEC.

Refer to “Executive Compensation,” and “Board and Governance Matters - Director Compensation” sections of the proxy statement.

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. 

The number of shares to be issued upon exercise or vesting and the number of shares remaining available for future issuance under 
Altria’s equity compensation plans at December 31, 2018, were as follows:

Number of Shares
to be Issued upon
Exercise of 
Outstanding
Options and Vesting of
Deferred Stock 
(a) 

Weighted Average
Exercise Price of
Outstanding 
Options 
(b) 

Number of Shares
Remaining Available for
Future Issuance Under Equity 
Compensation 
Plans 
(c) 

Equity compensation plans approved by shareholders (1)

2,486,246

$—

37,914,032

(1)  The following plans have been approved by Altria shareholders and have shares referenced in column (a) or column (c):  the 2010 

Performance Incentive Plan, the 2015 Performance Incentive Plan and the 2015 Stock Compensation Plan for Non-Employee Directors.
(2)  Represents 2,129,626 shares of restricted stock units and 356,620 shares that may be issued upon vesting of performance stock units if 

(3) 

maximum performance measures are achieved.
Includes 37,033,741 shares available under the 2015 Performance Incentive Plan and 880,291 shares available under the 2015 Stock 
Compensation Plan for Non-Employee Directors, and excludes shares reflected in column (a).

Refer to “Ownership of Equity Securities of Altria - Directors and Executive Officers” and “Ownership of Equity Securities of 

Altria - Certain Other Beneficial Owners” sections of the proxy statement. 

Item 13.  Certain Relationships and Related Transactions, and Director Independence. 

Refer to “Related Person Transactions and Code of Conduct” and “Board and Governance Matters - Altria Board of Directors - Director 
Independence Determinations” sections of the proxy statement. 

Item 14.  Principal Accounting Fees and Services. 

Refer to “Audit Committee Matters - Independent Registered Public Accounting Firm’s Fees” and “Audit Committee Matters - Pre-
Approval Policy” sections of the proxy statement. 

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Part IV
Item 15. Exhibits and Financial Statement Schedules.

(a) Index to Consolidated Financial Statements

Consolidated Balance Sheets at December 31, 2018 and 2017

Consolidated Statements of Earnings for the years ended December 31, 2018, 2017 and 2016

Consolidated Statements of Comprehensive Earnings for the years ended December 31, 2018, 2017 and 2016

Consolidated Statements of Cash Flows for the years ended December 31, 2018, 2017 and 2016

Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2018, 2017 and 2016

Notes to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Report of Management on Internal Control Over Financial Reporting

Page

38

40

41

42

44

45

96

97

Schedules have been omitted either because such schedules are not required or are not applicable.

In accordance with Regulation S-X Rule 3-09, the audited financial statements of AB InBev for the year ended December 31, 2018 will 
be filed by amendment within six months after AB InBev’s year ended December 31, 2018.

(b) The following exhibits are filed as part of this Annual Report on Form 10-K:

2.1

2.2

2.3

2.4

3.1

3.2

4.1

Distribution Agreement by and between Altria Group, Inc. and Kraft Foods Inc. (now known as 
Mondelēz International, Inc.), dated as of January 31, 2007. Incorporated by reference to Altria 
Group, Inc.’s Current Report on Form 8-K filed on January 31, 2007 (File No. 1-08940).

Distribution Agreement by and between Altria Group, Inc. and Philip Morris International Inc., 
dated as of January 30, 2008.  Incorporated by reference to Altria Group, Inc.’s Current Report on 
Form 8-K filed on January 30, 2008 (File No. 1-08940).

Class C-1 Common Stock Purchase Agreement, dated as of December 20, 2018, by and among 
JUUL Labs, Inc., Altria Group, Inc. and Altria Enterprises LLC.  Incorporated by reference to Altria 
Group, Inc.’s Current Report on Form 8-K filed on December 20, 2018 (File No. 1-08940). †

Relationship Agreement, dated as of December 20, 2018, by and among JUUL Labs, Inc., Altria 
Group, Inc. and Altria Enterprises LLC.  Incorporated by reference to Altria Group, Inc.’s Current 
Report on Form 8-K filed on December 20, 2018 (File No. 1-08940). †

Articles of Amendment to the Restated Articles of Incorporation of Altria Group, Inc. and Restated 
Articles of Incorporation of Altria Group, Inc.  Incorporated by reference to Altria Group, Inc.’s 
Annual Report on Form 10-K for the year ended December 31, 2002 (File No. 1-08940).

Amended and Restated By-Laws of Altria Group, Inc., effective as of May 17, 2018.  Incorporated 
by reference to Altria Group, Inc.’s Current Report on Form 8-K filed on February 1, 2018 (File No. 
1-08940).

Indenture between Altria Group, Inc. and The Bank of New York (as successor in interest to 
JPMorgan Chase Bank, formerly known as The Chase Manhattan Bank), as Trustee, dated as of 
December 2, 1996.  Incorporated by reference to Altria Group, Inc.’s Registration Statement on 
Form S-3/A filed on January 29, 1998 (No. 333-35143).

100

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4.3

4.4

4.5

4.6

4.7

4.8

4.9

10.1

10.2

10.3

10.4

10.5

10.6

10.7

First Supplemental Indenture to Indenture, dated as of December 2, 1996, between Altria Group, 
Inc. and The Bank of New York (as successor in interest to JPMorgan Chase Bank, formerly known 
as The Chase Manhattan Bank), as Trustee, dated as of February 13, 2008.  Incorporated by 
reference to Altria Group, Inc.’s Current Report on Form 8-K filed on February 15, 2008 (File No. 
1-08940).

Indenture among Altria Group, Inc., as Issuer, Philip Morris USA Inc., as Guarantor, and Deutsche 
Bank Trust Company Americas, as Trustee, dated as of November 4, 2008.  Incorporated by 
reference to Altria Group, Inc.’s Registration Statement on Form S-3 filed on November 4, 2008 
(No. 333-155009).

Amended and Restated 5-Year Revolving Credit Agreement, dated as of August 19, 2013, among 
Altria Group, Inc. and the Initial Lenders named therein and JPMorgan Chase Bank, N.A. and 
Citibank, N.A., as Administrative Agents.  Incorporated by reference to Altria Group, Inc.’s Current 
Report on Form 8-K filed on August 23, 2013 (File No. 1-08940). 

Extension Agreement, effective August 19, 2014, among Altria Group, Inc. and the lenders thereto 
and JPMorgan Chase Bank, N.A. and Citibank, N.A., as Administrative Agents.  Incorporated by 
reference to Altria Group, Inc.’s Current Report on Form 8-K filed on August 21, 2014 (File No. 
1-08940).

Extension Agreement, effective August 19, 2015, among Altria Group, Inc. and the lenders thereto 
and JPMorgan Chase Bank, N.A. and Citibank, N.A., as Administrative Agents.  Incorporated by 
reference to Altria Group, Inc.’s Current Report on Form 8-K filed on August 21, 2015 (File No. 
1-08940).

5-Year Revolving Credit Agreement, dated as of August 1, 2018, among Altria Group, Inc., the 
lenders named therein and JPMorgan Chase Bank, N.A. and Citibank, N.A., as administrative 
agents.  Incorporated by reference to Altria Group, Inc.’s Current Report on Form 8-K filed on 
August 1, 2018 (File No. 1-08940).

Term Loan Agreement, dated as of December 20, 2018, among Altria Group, Inc., the lenders party 
thereto and JPMorgan Chase Bank, N.A., as administrative agent.  Incorporated by reference to 
Altria Group, Inc.’s Current Report on Form 8-K filed on December 20, 2018 (File No. 1-08940).

The Registrant agrees to furnish copies of any instruments defining the rights of holders of long-
term debt of the Registrant and its consolidated subsidiaries that does not exceed 10 percent of the 
total assets of the Registrant and its consolidated subsidiaries to the Commission upon request.

Comprehensive Settlement Agreement and Release related to settlement of Mississippi health care 
cost recovery action, dated as of October 17, 1997.  Incorporated by reference to Altria Group, 
Inc.’s Annual Report on Form 10-K for the year ended December 31, 1997 (File No. 1-08940).

Settlement Agreement related to settlement of Florida health care cost recovery action, dated August 
25, 1997.  Incorporated by reference to Altria Group, Inc.’s Current Report on Form 8-K filed on 
September 3, 1997 (File No. 1-08940).

Comprehensive Settlement Agreement and Release related to settlement of Texas health care cost 
recovery action, dated as of January 16, 1998.  Incorporated by reference to Altria Group, Inc.’s 
Current Report on Form 8-K filed on January 28, 1998 (File No. 1-08940).

Settlement Agreement and Stipulation for Entry of Judgment regarding the claims of the State of 
Minnesota, dated as of May 8, 1998.  Incorporated by reference to Altria Group, Inc.’s Quarterly 
Report on Form 10-Q for the period ended March 31, 1998 (File No. 1-08940).

Settlement Agreement and Release regarding the claims of Blue Cross and Blue Shield of 
Minnesota, dated as of May 8, 1998.  Incorporated by reference to Altria Group, Inc.’s Quarterly 
Report on Form 10-Q for the period ended March 31, 1998 (File No. 1-08940).

Stipulation of Amendment to Settlement Agreement and For Entry of Agreed Order regarding the 
settlement of the Mississippi health care cost recovery action, dated as of July 2, 1998. 
Incorporated by reference to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period 
ended June 30, 1998 (File No. 1-08940).

Stipulation of Amendment to Settlement Agreement and For Entry of Consent Decree regarding the 
settlement of the Texas health care cost recovery action, dated as of July 24, 1998.  Incorporated by 
reference to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period ended June 30, 1998 
(File No. 1-08940).

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101

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22

Stipulation of Amendment to Settlement Agreement and For Entry of Consent Decree regarding the 
settlement of the Florida health care cost recovery action, dated as of September 11, 1998. 
Incorporated by reference to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period 
ended September 30, 1998 (File No. 1-08940).

Master Settlement Agreement relating to state health care cost recovery and other claims, dated as 
of November 23, 1998.  Incorporated by reference to Altria Group, Inc.’s Current Report on Form 
8-K filed on November 25, 1998, as amended by Form 8-K/A filed on December 24, 1998 (File No. 
1-08940).

Stipulation and Agreed Order Regarding Stay of Execution Pending Review and Related Matters, 
dated as of May 7, 2001.  Incorporated by reference to Altria Group, Inc.’s Current Report on Form 
8-K filed on May 8, 2001 (File No. 1-08940).

Term Sheet effective December 17, 2012, between Philip Morris USA, Inc., the other participating 
manufacturers, and various states and territories for settlement of the 2003 - 2012 Non-Participating 
Manufacturer Adjustment with those states.  Incorporated by reference to Altria Group, Inc.’s 
Current Report on Form 8-K filed on December 18, 2012 (File No. 1-08940).

Employee Matters Agreement by and between Altria Group, Inc. and Kraft Foods Inc. (now known  
as Mondelēz International, Inc.), dated as of March 30, 2007. Incorporated by reference to Altria 
Group, Inc.’s Current Report on Form 8-K filed on March 30, 2007 (File No. 1-08940).

Intellectual Property Agreement by and between Philip Morris International Inc. and PM USA, 
dated as of January 1, 2008.  Incorporated by reference to Altria Group, Inc.’s Current Report on 
Form 8-K filed on March 28, 2008 (File No. 1-08940).

Employee Matters Agreement by and between Altria Group, Inc. and Philip Morris International 
Inc., dated as of March 28, 2008.  Incorporated by reference to Altria Group, Inc.’s Current Report 
on Form 8-K filed on March 28, 2008 (File No. 1-08940).

Guarantee made by Philip Morris USA Inc. in favor of the lenders party to the 5-Year Revolving 
Credit Agreement, dated as of June 30, 2011, among Altria Group, Inc., the lenders named therein, 
and JPMorgan Chase Bank, N.A. and Citibank, N.A., as Administrative Agents, dated as of June 30, 
2011.  Incorporated by reference to Altria Group, Inc.’s Current Report on Form 8-K filed on June 
30, 2011 (File No. 1-08940).

Guarantee made by Philip Morris USA Inc. in favor of the lenders party to the 5-Year Revolving 
Credit Agreement, dated as of August 1, 2018, among Altria Group, Inc., the lenders named therein 
and JPMorgan Chase Bank, N.A. and Citibank, N.A., as administrative agents, dated as of August 1, 
2018.  Incorporated by reference to Altria Group, Inc.’s Current Report on Form 8-K filed on 
August 1, 2018 (File No. 1-08940)

Guarantee Agreement, dated as of December 20, 2018, by Philip Morris USA Inc. in favor of the 
lenders party to the Term Loan Agreement.  Incorporated by reference to Altria Group, Inc.’s Current 
Report on Form 8-K filed on December 20, 2018 (File No. 1-08940).

Benefit Equalization Plan, effective September 2, 1974, as amended. Incorporated by reference to 
Altria Group, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2014 (File No. 
1-08940).*

Amendment to Benefit Equalization Plan, effective March 31, 2016.  Incorporated by reference to 
Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period ended March 31, 2016 (File No. 
1-08940).*

Amendment to Benefit Equalization Plan, effective January 1, 2016 and October 1, 2016.  
Incorporated by reference to Altria Group, Inc.’s Annual Report on Form 10-K for the year ended 
December 31, 2016 (File No. 1-08940).*

Amendment to Benefit Equalization Plan, effective January 1, 2019.*

Form of Employee Grantor Trust Enrollment Agreement.  Incorporated by reference to Altria Group, 
Inc.’s Annual Report on Form 10-K for the year ended December 31, 1995 (File No.
1-08940).* 

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10.24

10.25

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

10.37

10.38

10.39

10.40

10.41

Form of Supplemental Employee Grantor Trust Enrollment Agreement.  Incorporated by reference 
to Altria Group, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2005 (File 
No. 1-08940).*

Grantor Trust Agreement by and between Altria Client Services Inc. and Wells Fargo Bank, 
National Association, dated February 23, 2011.  Incorporated by reference to Altria Group, Inc.’s 
Annual Report on Form 10-K for the year ended December 31, 2010 (File No. 1-08940).*

Long-Term Disability Benefit Equalization Plan, effective as of January 1, 1989, as amended.  
Incorporated by reference to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period 
ended June 30, 2009 (File No. 1-08940).*

Deferred Fee Plan for Non-Employee Directors, as amended and restated effective October 28, 
2015.  Incorporated by reference to Altria Group, Inc.’s Annual Report on Form 10-K for the year 
ended December 31, 2015 (File No. 1-08940).*

2015 Stock Compensation Plan for Non-Employee Directors, as amended and restated effective 
October 28, 2015.  Incorporated by reference to Altria Group, Inc.’s Annual Report on Form 10-K 
for the year ended December 31, 2015 (File No. 1-08940).*

2010 Performance Incentive Plan, effective on May 2, 2010.  Incorporated by reference to Altria 
Group, Inc.’s definitive proxy statement on Schedule 14A filed on April 9, 2010 (File No. 
1-08940).*

2015 Performance Incentive Plan, effective on May 1, 2015.  Incorporated by reference to Altria 
Group, Inc.’s definitive proxy statement on Schedule 14A filed on April 9, 2015 (File No. 
1-08940).*

Form of Indemnity Agreement.  Incorporated by reference to Altria Group, Inc.’s Current Report on 
Form 8-K filed on October 30, 2006 (File No. 1-08940).

Form of Restricted Stock Unit Agreement, dated as of January 28, 2015.  Incorporated by reference 
to Altria Group, Inc.’s Current Report on Form 8-K filed on January 30, 2015 (File No. 1-08940).*

Form of Restricted Stock Unit Agreement, dated as of January 26, 2016.  Incorporated by reference 
to Altria Group, Inc.’s Current Report on Form 8-K filed on January 28, 2016 (File No. 1-08940).*

Form of Restricted Stock Unit Agreement, dated as of January 30, 2017.  Incorporated by reference 
to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period ended March 31, 2017 (File 
No. 1-08940).*

Form of Performance Stock Unit Agreement, dated as of January 30, 2017.  Incorporated by 
reference to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period ended March 31, 
2017 (File No. 1-08940).* 

Form of Restricted Stock Unit Agreement, dated as of January 30, 2018.  Incorporated by reference 
to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period ended March 31, 2018 (File 
No. 1-08940).*

Form  of  Performance  Stock  Unit Agreement,  dated  as  of  January  30,  2018.    Incorporated  by 
reference to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the period ended March 31, 
2018 (File No. 1-08940).*

Form of Restricted Stock Unit Agreement, dated as of May 17, 2018.  Incorporated by reference 
to Altria Group, Inc.’s Current Report on Form 8-K filed on May 17, 2018 (File No. 1-08940).*

Form of Performance Stock Unit Agreement, dated as of May 17, 2018.  Incorporated by reference 
to Altria Group, Inc.’s Current Report on Form 8-K filed on May 17, 2018 (File No. 1-08940).*

Form of Executive Confidentiality and Non-Competition Agreement (January 2011).  Incorporated 
by reference to Altria Group, Inc.’s Current Report on Form 8-K filed on January 27, 2011 (File No. 
1-08940).*

Form of Executive Confidentiality and Non-Competition Agreement (October 2018).*

Time Sharing Agreement between Altria Client Services LLC and Howard A. Willard, dated 
May 17, 2018.  Incorporated by reference to Altria Group, Inc.’s Quarterly Report on Form 10-
Q for the period ended June 30, 2018. (File No. 1-08940).*

102

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10.43

10.44

10.45

21

23

24

31.1

31.2

32.1

32.2

99.1

99.2

Time Sharing Agreement between Altria Client Services LLC and Martin J. Barrington, dated as of 
November 19, 2015.  Incorporated by reference to Altria Group, Inc.’s Annual Report on Form 10-K 
for the year ended December 31, 2015 (File No. 1-08940).*

Time Sharing Termination Letter from Altria Client Services LLC to Martin J. Barrington, dated 
May 17, 2018.  Incorporated by reference to Altria Group, Inc.’s Quarterly Report on Form 10-
Q for the period ended June 30, 2018. (File No. 1-08940).*

Agreement and General Release between Altria Group, Inc. and Martin J. Barrington, dated May 
17, 2018.  Incorporated by reference to Altria Group, Inc.’s Quarterly Report on Form 10-Q for the 
period ended June 30, 2018 (File No. 1-08940).*

Agreement and General Release between Altria Group, Inc. and James E. Dillard, dated June 1, 
2018.*

Subsidiaries of Altria Group, Inc.

Consent of independent registered public accounting firm.

Powers of attorney.

Certification of Chief Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities 
Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act 
of 2002.

Certification of Chief Financial Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities 
Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act 
of 2002.

Certification of Chief Executive Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 
906 of the Sarbanes-Oxley Act of 2002.

Certification of Chief Financial Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 
906 of the Sarbanes-Oxley Act of 2002.

Certain Litigation Matters.

Trial Schedule for Certain Cases.

101.INS

 XBRL Instance Document.

101.SCH

 XBRL Taxonomy Extension Schema.

101.CAL

 XBRL Taxonomy Extension Calculation Linkbase.

101.DEF

 XBRL Taxonomy Extension Definition Linkbase.

101.LAB

 XBRL Taxonomy Extension Label Linkbase.

101.PRE

 XBRL Taxonomy Extension Presentation Linkbase.

† Schedules and exhibits omitted pursuant to Item 601(b)(2) of Regulation S-K.  Altria agrees to supplementally furnish to the SEC upon 
request any omitted schedule or exhibit.  
* Denotes management contract or compensatory plan or arrangement in which directors or executive officers are eligible to participate. 

Item 16. Form 10-K Summary.

None.

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioSIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused 

this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

ALTRIA GROUP, INC.

By:

/s/ HOWARD A. WILLARD III
(Howard A. Willard III 
Chairman and Chief Executive 
Officer)

Date: February 26, 2019

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following 

persons on behalf of the registrant and in the capacities and on the date indicated: 

Signature

Title

Date

Director, Chairman and Chief
Executive Officer

February 26, 2019

Vice Chairman and Chief Financial Officer

February 26, 2019

Vice President and Controller

February 26, 2019

Directors

/s/ HOWARD A. WILLARD III    
    (Howard A. Willard III)

/s/ WILLIAM F. GIFFORD, JR.  
    (William F. Gifford, Jr.)

/s/ IVAN S. FELDMAN
    (Ivan S. Feldman)

 * JOHN T. CASTEEN III,
DINYAR S. DEVITRE,
THOMAS F. FARRELL II,
DEBRA J. KELLY-ENNIS,
W. LEO KIELY III, 
KATHRYN B. MCQUADE,
GEORGE MUÑOZ,
MARK E. NEWMAN,
NABIL Y. SAKKAB,
VIRGINIA E. SHANKS

* By:

/s/ HOWARD A. WILLARD III
(HOWARD A. WILLARD III
ATTORNEY-IN-FACT)

February 26, 2019

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioDisclosure of Non-GAAP Financial Measures

Altria reports its financial results in accordance with U.S. GAAP. Altria’s management reviews diluted EPS, OCI, which 
Disclosure of Non-GAAP Financial Measures 
is defined as operating income before general corporate expenses and amortization of intangibles, and OCI margins, on 
Altria reports its financial results in accordance with U.S. GAAP. Altria’s management reviews diluted EPS, OCI, which is 
an adjusted basis, which exclude certain income and expense items that management believes are not part of underlying 
defined as operating income before general corporate expenses and amortization of intangibles, and OCI margins, on an 
operations. These items may include, for example, loss on early extinguishment of debt, restructuring charges, asset 
adjusted basis, which exclude certain income and expense items that management believes are not part of underlying 
impairment charges, loss/gain on AB InBev/SABMiller business combination, AB InBev special items, certain tax 
operations.  These items may include, for example, loss on early extinguishment of debt, restructuring charges, asset 
items, charges associated with tobacco and health litigation items, and NPM Adjustment Items. Altria’s management 
impairment charges, loss/gain on AB InBev/SABMiller business combination, AB InBev special items, certain tax items, 
does not view any of these special items to be part of Altria’s underlying results as they may be highly variable, may be 
charges associated with tobacco and health litigation items, and NPM Adjustment Items.  Altria’s management does not view 
any of these special items to be part of Altria’s underlying results as they may be highly variable, may be infrequent, are 
infrequent, are difficult to predict and can distort underlying business trends and results. Altria’s management believes 
difficult to predict and can distort underlying business trends and results.  Altria’s management believes that adjusted financial 
that adjusted financial measures provide useful additional insight into underlying business trends and results and provide 
measures provide useful additional insight into underlying business trends and results and provide a more meaningful 
a more meaningful comparison of year-over-year results. Altria’s management uses adjusted financial measures for 
comparison of year-over-year results.  Altria’s management uses adjusted financial measures for planning, forecasting and 
planning, forecasting and evaluating business and financial performance, including allocating resources and evaluating 
evaluating business and financial performance, including allocating resources and evaluating results relative to employee 
results relative to employee compensation targets. These adjusted financial measures are not consistent with U.S. GAAP 
compensation targets.  These adjusted financial measures are not consistent with U.S. GAAP and may not be calculated the 
and may not be calculated the same as similarly titled measures used by other companies. These adjusted financial 
same as similarly titled measures used by other companies.  These adjusted financial measures should thus be considered as 
supplemental in nature and not considered in isolation or as a substitute for the related financial information prepared in 
measures should thus be considered as supplemental in nature and not considered in isolation or as a substitute for the 
accordance with U.S. GAAP.  Reconciliations of historical adjusted financial measures to corresponding U.S. GAAP measures 
related financial information prepared in accordance with U.S. GAAP. Reconciliations of historical adjusted financial 
are provided below. 
measures to corresponding U.S. GAAP measures are provided below.

[THIS PAGE LEFT INTENTIONALLY BLANK]

Reconciliations of Adjusted EPS Results 
($ in millions, except per share data) 

For the year ended December 31, 2018 

2018 Reported 
NPM Adjustment Items 
Tobacco and health litigation items 
AB InBev special items 
Asset impairment, exit, implementation and 
    acquisition-related costs 
Loss on AB InBev/SABMiller 

business combination 

Tax items 

2018 Adjusted for Special Items 

For the year ended December 31, 2017 
2017 Reported 
NPM Adjustment Items 
Tobacco and health litigation items 
AB InBev special items 
Asset impairment, exit, implementation and 
    acquisition-related costs 
Settlement charge for lump sum pension payments 
Gain on AB InBev/SABMiller business 

combination 

Tax items 

2017 Adjusted for Special Items 

$ 

Adjusted diluted EPS growth 2017-2018 

Earnings 
before 
Income 
Taxes 

Provision 
(Benefit) for 
Income 
Taxes 

Net
Earnings 
Attributable 
to Altria 

Net 
Earnings 

Diluted 
EPS 

2,374  $ 
(36 ) 
33  
(17 ) 

106 

7 
(197 ) 

2,270  $ 

6,967   $ 
(109 ) 
98  
(68 ) 

6,963   $ 
(109 ) 
98  
(68 ) 

3.68 
(0.06 ) 
0.05  
(0.03 ) 

432 

432 

26 
197  
7,543   $ 

26 
197  
7,539   $ 

$ 

$ 

$ 

9,341  $ 
(145 ) 
131  
(85 ) 

538 

33 
—  
9,813   $ 

9,828   $ 
4  
80  
160  

(399 )  $ 
2  
30  
55  

10,227   $ 
2  
50  
105  

10,222   $ 
2  
50  
105  

89 
81  

34 
32  

55 
49  

55 
49  

(445 ) 
—  
9,797   $ 

(156 ) 
3,674  
3,272  $ 

(289 ) 
(3,674 ) 
6,525   $ 

(289 ) 
(3,674 ) 
6,520   $ 

0.23 

0.01 
0.11  

3.99 

5.31 
—  
0.03  
0.05  

0.03 
0.03  

(0.15 ) 
(1.91 ) 

3.39 

17.7  % 

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Disclosure of Non-GAAP Financial Measures (continued) 
Disclosure of Non-GAAP Financial Measures (continued) 

Reconciliations of Adjusted OCI 
Reconciliations of Adjusted OCI 
($ in millions) 
($ in millions) 

For the years ended December 31, 
For the years ended December 31, 
Net revenues 
Net revenues 
Excise taxes 
Excise taxes 
Revenues net of excise taxes 
Revenues net of excise taxes 

2018 
2018 

2,262 
2,262 
(131 ) 
(131 ) 
2,131 
2,131 

$ 
$ 

$ 
$ 

Reported OCI 
Reported OCI 
Asset impairment, exit and implementation costs 
Asset impairment, exit and implementation costs 
Tobacco and health litigation items 
Tobacco and health litigation items 
Adjusted OCI 
Adjusted OCI 
Adjusted OCI margin1 
Adjusted OCI margin1 
1 Adjusted OCI margin is calculated as adjusted OCI divided by revenues net of excise taxes. 
1 Adjusted OCI margin is calculated as adjusted OCI divided by revenues net of excise taxes. 

1,431 
1,431 
23  
23  
10  
10  
1,464 
1,464 

$ 
$ 

$ 
$ 

68.7 % 
68.7 % 

Smokeless Products 
Smokeless Products 
2017 
2017 

Change 
Change 

$ 
$ 

$ 
$ 

$ 
$ 

$ 
$ 

2,155 
2,155 
(132 ) 
(132 ) 
2,023 
2,023 

1,306 
1,306 
56  
56  
—  
—  
1,362 
1,362 

7.5 % 
7.5 % 

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Wednesday, February 27, 2019    3:00pm   |   Andra Design StudioDear Fellow Shareholders

PM USA successfully balanced brand momentum 

this opportunity for adults. Altria is taking 

with profitability. PM USA invested in Marlboro’s 

decisive steps to address this alarming trend, 

equity, resulting in stabilization of Marlboro

including investing an additional $100 million 

full-year retail share at 43.1% and setting the 

over two years to help reduce youth vaping. We 

business up for long-term success. The Marlboro

also are advocating for raising the minimum age 

Points West limited-time rewards program 

to purchase all tobacco products to 21 at both 

in Texas proved to be a successful test of 

the federal and state levels, a policy that the 

our proprietary pack-coding technology and 

U.S. Surgeon General supports but that requires 

advanced PM USA’s goals to increase its digital 

legislative action. 

leadership, brand engagement and loyalty. 

PM USA expanded Marlboro Ice and Marlboro

Smooth with a reseal packaging innovation that 

resonated with adult smokers.

We continue to focus on the three most 

promising non-combustible product platforms 

for harm reduction: e-vapor; heat-not-burn;  

and smokeless tobacco products. And we 

The smokeless products segment grew 

believe we have access to the leading portfolio 

adjusted operating companies income (OCI) 

of non-combustible alternatives for adults. 

7.5%. Copenhagen, the leading moist smokeless 

First, through JUUL, we have found a unique 

tobacco brand, grew its 2018 retail share by four 

opportunity to participate in the e-vapor 

tenths to 34.4%. In total, our highly profitable 

category, with a truly satisfying product that 

smokeless business represented a 54% share of 

has demonstrated its ability to convert adult 

the smokeless category and delivered superior 

smokers. Second, we remain fully committed to 

Howard A. Willard III
Chairman of the Board and CEO

Altria closed out 2018 with excellent growth 

in adjusted diluted earnings per share (EPS) 

and a transformed business platform. We 

strengthened our core businesses and built 

strategic positions that we believe enhance our 

growth prospects and better position Altria to 

reward the loyalty of our shareholders through 

earnings growth and dividends over the long 

term. We remain committed to our long-term 

adjusted OCI margins of 68.7%. 

Pursuing Global Growth 

and Diversification

the success of IQOS in the U.S. and are excited 

to deploy our robust commercialization plans 

once authorized by the FDA. Lastly, we filed and 

the FDA continues to review a modified risk 

tobacco application for Copenhagen Snuff  Fine 

Cut. We believe this application is a meaningful 

step towards providing adult smokers accurate 

information about switching to smokeless 

goals of delivering 7% to 9% adjusted diluted 

In 2018, Altria announced two strategic invest-

EPS growth and maintaining a dividend payout 

ments in companies that we believe have great 

ratio target of approximately 80% of adjusted 

potential for global growth, while also further 

diversifying our future income streams. 

diluted EPS.

2018 Highlights:

Grew adjusted diluted EPS by 17.7%, primarily 

driven by benefits from U.S. federal income 

tax reform;

Paid shareholders approximately $5.4 billion 

in dividends, while increasing our dividend twice 

resulting in a combined increase of 21.2% since 

the beginning of the year — the 52nd and 53rd 

increases in 49 years; 

Repurchased approximately $1.7 billion in 

Altria shares under an expanded $2 billion share 

repurchase program; and

First, we acquired a 35% equity stake in JUUL, 

tobacco products.

the U.S. e-vapor category leader. We expect 

JUUL’s superior product, talented management 

In Summary

team, growing brand equity and adult consumer 

We continue to pursue our long-term EPS 

loyalty, and a promising pipeline of products to 

growth and dividend objectives. We believe 

continue driving its global growth. We believe 

the best way to achieve those is by establishing 

our investment in JUUL is a key part of the 

a diverse business platform with access to 

portfolio approach to tobacco harm reduction 

the leading brands in each major tobacco 

that we’ve been following for many years. 

profit pool.

Second, we further diversified our business 

We believe our actions have positioned us to 

with an adjacent investment in the emerging 

succeed across multiple scenarios in global 

global cannabis category. Altria agreed to 

markets by relentlessly and responsibly 

acquire a 45% stake in Cronos, with a warrant 

expanding choices for adult consumers with 

Announced strategic investments in JUUL 

to achieve majority ownership. Our investment 

satisfying, premium-branded products.

and Cronos in fast growing categories with 

in Cronos creates a new growth opportunity 

promising global opportunity. 

in an adjacent category poised for rapid growth, 

Growth through Our 

Core Tobacco Businesses

Our category-leading core tobacco brands, 

including Marlboro, Black & Mild and 

while expanding our income opportunity 

beyond the U.S. 

Growth through Responsibility 

and Harm Reduction

Copenhagen, generated strong performance 

For more than 20 years, Altria has pursued a 

Thank you for your ongoing commitment to 

Altria and for your support as we continue our 

track record of success. 

in 2018, and we believe they will continue to be 

goal of tobacco harm reduction and advocated 

Howard A. Willard III

key drivers of our earnings growth and ability to 

for regulation in support of this goal. Today, 

Chairman of the Board and CEO

deliver cash returns to shareholders.

however, the rise in youth e-vapor use threatens 

March 1, 2019

Board of Directors

John T. Casteen III 1,2,5
President Emeritus,
  University of Virginia
Director since 2010

Dinyar S. Devitre 3,4,5,6
Former Chief Financial Officer,
  Altria Group, Inc.
Director since 2008

Thomas F. Farrell II 2,3,6
Chairman, President and
  Chief Executive Officer,
  Dominion Energy, Inc.
Director since 2008

Debra J. Kelly-Ennis1,5,6
Retired President and
  Chief Executive Officer,
  Diageo Canada, Inc.
Director since 2013

W. Leo Kiely III 2,3,4,5
Retired Chief Executive Officer,
  MillerCoors LLC
Director since 2011

Kathryn B. McQuade 1,2,3,6
Retired Executive Vice President
  and Chief Financial Officer, 
  Canadian Pacific Railway 
  Limited
Director since 2012

George Muñoz 1,3,4,6
Principal, Muñoz Investment  
  Banking Group, LLC
Partner, Tobin & Muñoz
Director since 2004

Mark E. Newman1,4
Senior Vice President and
  Chief Financial Officer,
  The Chemours Company
Director since 2018

Nabil Y. Sakkab 3,4,5,6
Retired Senior Vice President, 
  Corporate Research and 
  Development, The Procter 
  & Gamble Company
Director since 2008

Virginia E. Shanks1,2,5
Strategic Advisor, 
  Penn National Gaming, Inc. 
Director since 2017

Howard A. Willard III 3
Chairman and
  Chief Executive Officer, 
  Altria Group, Inc.
Director since 2018

  Presiding Director

  Thomas F. Farrell II

Committees

1   Member of Audit Committee, 

George Muñoz, Chair

2   Member of Compensation Committee,

W. Leo Kiely III, Chair 

3   Member of Executive Committee, 

Howard A. Willard III, Chair

4   Member of Finance Committee, 

Dinyar S. Devitre, Chair

5   Member of Innovation Committee, 

Nabil Y. Sakkab, Chair

6   Member of Nominating, 

Corporate Governance and 
Social Responsibility Committee, 
Kathryn B. McQuade, Chair

Shareholder Information

Shareholder Response Center:
Computershare Trust Company, 
N.A. (Computershare), our transfer 
agent, will be happy to answer 
questions about your accounts,
certificates, dividends or the Direct 
Stock Purchase and Dividend 
Reinvestment Plan. 

Direct Stock Purchase and 
Dividend Reinvestment Plan:
Altria offers a Direct Stock 
Purchase and Dividend 
Reinvestment Plan, administered 
by Computershare. For more 
information, please contact 
Computershare.

Within the U.S. and Canada, 
shareholders may call toll-free: 
1-800-442-0077

From outside the U.S. or 
Canada, shareholders may call: 
1-781-575-3572

Postal address:
Computershare Trust
Company, N.A.
P.O. Box 43078 
Providence, RI 02940-3078

To eliminate duplicate mailings, 
please contact Computershare 
(if you are a registered shareholder) 
or your broker (if you hold your 
shares through a brokerage firm).

Shareholder Publications:
Altria makes a variety of publica-
tions and reports available. These 
include the Annual Report, news 
releases and other publications. 
For copies, please visit our website 
at: www.altria.com/investors

Altria makes available free of 
charge its filings with the U.S. 
Securities and Exchange Com-
mission (SEC), such as proxy
statements and Reports on
Form 10-K, 10-Q and 8-K. 

For copies, please visit our 
website at: 
www.altria.com/SECfilings
If you do not have Internet 
access, you may call: 
1-804-484-8222

The 2018 annual report was printed on FSC® certified 

paper. The FSC® is an independent, non-governmental, 

not-for-profit global organization established to promote 

the responsible management of the world’s forests.

Internet Access Helps
Reduce Costs:
As a convenience to shareholders 
and an important cost-reduction 
and environmentally friendly 
measure, you can register to 
receive future shareholder 
materials (i.e., Annual Report and 
proxy statement) electronically. 
Shareholders also can vote their 
proxies electronically. For more 
information, please visit our website 
at: www.altria.com/investors

2019 Annual Meeting:
The Altria Annual Meeting of 
Shareholders will be held at 
9:00 a.m. (Eastern Time) on 
Thursday, May 16, 2019 at 
The Greater Richmond 
Convention Center, 
403 North Third Street, 
Richmond, VA 23219. 
For further information, call: 
1-804-484-8838

Additional Information:
The information on the respective 
websites of Altria and its subsidiar-
ies is not, and shall not be deemed 
to be, a part of this report or incor-
porated into any filings Altria makes 
with the SEC. Trademarks and 
service marks in this report are the 
registered property of or licensed 
by Altria or its subsidiaries.

Investor App
Stay up-to-date with 
the latest investor 
information on our app. 
Download at the 
Apple Store and 
at Google Play.

Stock Exchange Listing:

The principal stock 
exchange on which 
Altria’s common 
stock (par value 

$0.331⁄3 per share) is listed is 
the New York Stock Exchange 
(ticker symbol: MO). As of 
January 31, 2019, there were 
approximately 61,000 holders of 
record of Altria’s common stock.

Independent Auditors:
PricewaterhouseCoopers LLP
1021 E. Cary Street, Suite 1250 
Richmond, VA 23219

Transfer Agent and Registrar:
Computershare Trust 
Company, N.A.
P.O. Box 43078
Providence, RI 02940-3078

Explanations and reconciliations of adjusted measures to corresponding GAAP financial measures are provided on the Disclosure of Non-GAAP Financial Measures pages at the back of this report.
Terms used but not defined herein are defined in the enclosed Annual Report on Form 10-K.

Design: Andra Design andradesignstudio.com  |  Photography: Casey Templeton, Rhudy & Co.  |  Printer: Stephenson Printing Inc.                                                                             © Copyright 2019 Altria

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2018

Altria Group, Inc. 
Annual Report

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Altria Group, Inc.
6601 W. Broad Street
Richmond, VA 23230-1723

an Altria Company

Philip Morris USA Inc. 
P.O. Box 26603
Richmond, VA 23261-6603
philipmorrisusa.com

an Altria Company

U.S. Smokeless Tobacco Company LLC
P.O. Box 85107
Richmond, VA 23285-5107
ussmokeless.com

an Altria Company

John Middleton Co. 
6601 W. Broad Street
Richmond, VA 23230-1723
johnmiddletonco.com

an Altria Company

Nat Sherman
10 Sterling Boulevard
Englewood, NJ 07631
shermangroupholdings.com

an Altria Company

Ste. Michelle Wine Estates Ltd. 
P.O. Box 1976
Woodinville, WA 98072-1976
smwe.com

an Altria Company

Philip Morris Capital Corporation
225 High Ridge Road 
Suite 300 West
Stamford, CT 06905-3000
philipmorriscapitalcorp.com

altria.com

43821 AR.indd   1

3/1/19   2:13 PM

Altria 2018 AR/10K Wrap    |    Andra Design Studio    |    Thursday, February 28, 2019    |     2:15pmAltria 2018 AR/10K Wrap    |    Andra Design Studio    |    Thursday, February 28, 2019    |     2:15pm