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American Equity Investment Life Company

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FY2010 Annual Report · American Equity Investment Life Company
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Rolling out 15 yeaRs of 
red carpet service

People. Service. Future.

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6000 Westown Parkway  |  West Des Moines, Iowa 50266
515-221-0002  |  888-221-1234  |  www.american-equity.com

AEL-AR-10

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1995 | Focusing on growth, innovation and service, American Equity begins with $11 Million in assets, three employees and a license to do business in Iowa. But we have something more—a solid management team that has already worked together for 15 years!1996 | American Equity  now licensed in 23 states plus the District of Columbia. $15.4 Million in revenues. Acquires 100% ownership of Century Life Insurance Company. 1997 | Company  assets now exceed $229 Million. Receives A- (Excellent) rating from A.M. Best Company.2001 | Annuity production increases dramatically—to $2.4 Billion. American Equity surpasses $4.8 Billion in assets. Licensed agents exceed 34,000.2002 | Faced with lackluster  public markets, American Equity purposefully slows production in order to increase capital and  earnings. Sales force expands to more than 41,000 licensed agents. $2.4 Billion in annuity production; assets of $7.3 Billion.2003 | American Equity  completes initial public stock  offering and is listed on the New York Stock Exchange (symbol “AEL”). The Company earns top marks for service from produc-ers in an independent survey of index annuity companies.  Assets $9.0 Billion.2004 | $315 million  in new capital raised, laying the groundwork for additional growth. AEL added to the Russell 3000® Index. Annuity production of $2.0 Billion, with $11.1 Billion in assets.2007 | American Equity records $2.1 Billion in annuity production, with $16.4 Billion in assets. Gold Eagle program expands, counting 488  qualifying licensed agents.2009 | Wendy C. Waugaman elevated to CEO and  President of American Equity. D. J. Noble, the Company’s founder, remains as Executive Chairman of the Board. $21.3 Billion in assets; $3.7 Billion in annuity sales, with Gold Eagle roster expanding to 891.2008 | Growth continues. $2.3 Billion in annuity production, $17.1 Billion in assets. Gold Eagle Agent tally reaches 568.2010 | Congress and Federal courts invalidate SEC Rule 151A, which would have expanded SEC jurisdiction to include regulatory oversight of the fixed indexed annuity (FIA) market. American Equity helps lead the battle for 151A’s defeat. AEL sets record sales pace, with total annuity sales surpassing $4.7 Billion. 1,021 gold eagle agents.1998 | On the grow, American Equity launches six new indexed annuity products and expands licenses to 39 states. More than 10,000 licensed agents. $683 Million in assets.2000 | The number of licensed agents selling American Equity products across the U.S. surpasses 20,000. $845 Million in annuity production. Now licensed in 43 states plus D.C.1999 | American Equity breaks new ground,  offering first index annuity tied to the Dow Jones Industrial Average (DJIA). Assets now $1.7 Billion, with $815 Million in annuity production.2005 | Production force of 50,000+ independent agents fuels record sales, earnings and growth. Annuity product sales a of $2.9 Billion. $14.0 Billion in assets. 2006 | Now licensed in all 50 states and D.C. AEL launches Gold Eagle program for qualifying sales agents ($1 Million or more annual production). Company assets reach $15 Billion, with $1.9 Billion in annuity product sales.Rolling out 15 yeaRs of Red caRpet seRvice 4153_Cover.indd   23/29/11   1:17 PM1995 | Focusing on growth, innovation and service, American Equity begins with $11 Million in assets, three employees and a license to do business in Iowa. But we have something more—a solid management team that has already worked together for 15 years!1996 | American Equity  now licensed in 23 states plus the District of Columbia. $15.4 Million in revenues. Acquires 100% ownership of Century Life Insurance Company. 1997 | Company  assets now exceed $229 Million. Receives A- (Excellent) rating from A.M. Best Company.2001 | Annuity production increases dramatically—to $2.4 Billion. American Equity surpasses $4.8 Billion in assets. Licensed agents exceed 34,000.2002 | Faced with lackluster  public markets, American Equity purposefully slows production in order to increase capital and  earnings. Sales force expands to more than 41,000 licensed agents. $2.4 Billion in annuity production; assets of $7.3 Billion.2003 | American Equity  completes initial public stock  offering and is listed on the New York Stock Exchange (symbol “AEL”). The Company earns top marks for service from produc-ers in an independent survey of index annuity companies.  Assets $9.0 Billion.2004 | $315 million  in new capital raised, laying the groundwork for additional growth. AEL added to the Russell 3000® Index. Annuity production of $2.0 Billion, with $11.1 Billion in assets.2007 | American Equity records $2.1 Billion in annuity production, with $16.4 Billion in assets. Gold Eagle program expands, counting 488  qualifying licensed agents.2009 | Wendy C. Waugaman elevated to CEO and  President of American Equity. D. J. Noble, the Company’s founder, remains as Executive Chairman of the Board. $21.3 Billion in assets; $3.7 Billion in annuity sales, with Gold Eagle roster expanding to 891.2008 | Growth continues. $2.3 Billion in annuity production, $17.1 Billion in assets. Gold Eagle Agent tally reaches 568.2010 | Congress and Federal courts invalidate SEC Rule 151A, which would have expanded SEC jurisdiction to include regulatory oversight of the fixed indexed annuity (FIA) market. American Equity helps lead the battle for 151A’s defeat. AEL sets record sales pace, with total annuity sales surpassing $4.7 Billion. 1,021 gold eagle agents.1998 | On the grow, American Equity launches six new indexed annuity products and expands licenses to 39 states. More than 10,000 licensed agents. $683 Million in assets.2000 | The number of licensed agents selling American Equity products across the U.S. surpasses 20,000. $845 Million in annuity production. Now licensed in 43 states plus D.C.1999 | American Equity breaks new ground,  offering first index annuity tied to the Dow Jones Industrial Average (DJIA). Assets now $1.7 Billion, with $815 Million in annuity production.2005 | Production force of 50,000+ independent agents fuels record sales, earnings and growth. Annuity product sales a of $2.9 Billion. $14.0 Billion in assets. 2006 | Now licensed in all 50 states and D.C. AEL launches Gold Eagle program for qualifying sales agents ($1 Million or more annual production). Company assets reach $15 Billion, with $1.9 Billion in annuity product sales.Rolling out 15 yeaRs of Red caRpet seRvice 4153_Cover.indd   23/29/11   1:17 PM1995 | Focusing on growth, innovation and service, American Equity begins with $11 Million in assets, three employees and a license to do business in Iowa. But we have something more—a solid management team that has already worked together for 15 years!1996 | American Equity  now licensed in 23 states plus the District of Columbia. $15.4 Million in revenues. Acquires 100% ownership of Century Life Insurance Company. 1997 | Company  assets now exceed $229 Million. Receives A- (Excellent) rating from A.M. Best Company.2001 | Annuity production increases dramatically—to $2.4 Billion. American Equity surpasses $4.8 Billion in assets. Licensed agents exceed 34,000.2002 | Faced with lackluster  public markets, American Equity purposefully slows production in order to increase capital and  earnings. Sales force expands to more than 41,000 licensed agents. $2.4 Billion in annuity production; assets of $7.3 Billion.2003 | American Equity  completes initial public stock  offering and is listed on the New York Stock Exchange (symbol “AEL”). The Company earns top marks for service from produc-ers in an independent survey of index annuity companies.  Assets $9.0 Billion.2004 | $315 million  in new capital raised, laying the groundwork for additional growth. AEL added to the Russell 3000® Index. Annuity production of $2.0 Billion, with $11.1 Billion in assets.2007 | American Equity records $2.1 Billion in annuity production, with $16.4 Billion in assets. Gold Eagle program expands, counting 488  qualifying licensed agents.2009 | Wendy C. Waugaman elevated to CEO and  President of American Equity. D. J. Noble, the Company’s founder, remains as Executive Chairman of the Board. $21.3 Billion in assets; $3.7 Billion in annuity sales, with Gold Eagle roster expanding to 891.2008 | Growth continues. $2.3 Billion in annuity production, $17.1 Billion in assets. Gold Eagle Agent tally reaches 568.2010 | Congress and Federal courts invalidate SEC Rule 151A, which would have expanded SEC jurisdiction to include regulatory oversight of the fixed indexed annuity (FIA) market. American Equity helps lead the battle for 151A’s defeat. AEL sets record sales pace, with total annuity sales surpassing $4.7 Billion. 1,021 gold eagle agents.1998 | On the grow, American Equity launches six new indexed annuity products and expands licenses to 39 states. More than 10,000 licensed agents. $683 Million in assets.2000 | The number of licensed agents selling American Equity products across the U.S. surpasses 20,000. $845 Million in annuity production. Now licensed in 43 states plus D.C.1999 | American Equity breaks new ground,  offering first index annuity tied to the Dow Jones Industrial Average (DJIA). Assets now $1.7 Billion, with $815 Million in annuity production.2005 | Production force of 50,000+ independent agents fuels record sales, earnings and growth. Annuity product sales a of $2.9 Billion. $14.0 Billion in assets. 2006 | Now licensed in all 50 states and D.C. AEL launches Gold Eagle program for qualifying sales agents ($1 Million or more annual production). Company assets reach $15 Billion, with $1.9 Billion in annuity product sales.Rolling out 15 yeaRs of Red caRpet seRvice 4153_Cover.indd   23/29/11   1:17 PMK
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2010: Unprecedented performance!

As we celebrate our fifteenth year in business, the 
outstanding efforts of an innovative, dedicated 
management team . . . the hard work and diligence 
of our more than 37,000 independent agents 
. . . and the resourcefulness and “red carpet” 
service provided by our home office staff have led 
American Equity to new levels of success in a very 
competitive marketplace.

By nearly every measure, American Equity is 
growing and thriving. The strong sales growth 
American Equity achieved in 2009 continued in 2010 
as annuity sales set more new records throughout 
the year, averaging more than $400 million in 
sales per month after July. The previous full year’s 
record $3.7 billion in new annuity deposits was 
surpassed in October of 2010! In December alone, 
sales of more than $500 million in new deposits 
were recorded. For the full year, American Equity 
recorded $4.7 billion in total annuity deposits.

This comes amid a lingering environment of low 
CD and Treasury interest rates, a volatile equity 
market and an uncertain economy with record 
high unemployment. At the same time, consumers 
continue to show an aversion to market risk, making 
our index and fixed rate annuities—products that 
offer “sleep insurance,” an attractive, long-term 
return on retirement savings dollars—so welcomed 
both by new and existing customers. As you 
know, annuities are the only savings product that 
can provide a guaranteed income stream the 
policyholder cannot outlive.

Another 2010 milestone: Standard & Poor’s revised 
its outlook on the entire industry from “negative”  
to “stable,” and American Equity’s outlook from 

“negative” to “positive.” We continue to enjoy an  
A- (“Excellent”) rating from A.M. Best Company.

Other results for 2010 are presented elsewhere  
in this annual report.

When a group of insurance company veterans 
and I formed American Equity 15 years ago, we 
envisioned a new company that would succeed by 
providing our customers with quality products and 
the highest levels of personal service. Our motto 
has always been: People. Service. Future. 

Today, that vision has become reality. But we will 
never allow ourselves to rest on our laurels. For 
2011 and the years ahead, we have new goals, 
and a renewed commitment to our customers, our 
agents, employees and shareholders.

All of us connected with this company—our 
management team, our thousands of independent 
agents in the field, and our administrative team 
here at our West Des Moines, Iowa, office—pledge 
anew to make sure this record of service and  
success continues.

In fact, I can say without any hesitation . . .  
we’ve only just begun! Thank you for your 
continuing support.

David J. Noble
Executive Chairman

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2Total assetsTotal stockholders’ equityTotal annuity depositsNet incomeOperating income(a)Earnings per common share— assuming dilutionReconciliation to net incomeOperating income(a) per common share—assuming dilutionNet incomeLitigation settlement, net of offsetsEffect of counterparty default, net of offsetsOperating incomeBook value per share Convertible debt retirement, net of income taxesNet realized gains and net OTTI  losses on investments, net of offsetsNet effect of derivatives and other index annuity, net of offsetsPer Share DataNon-GAAP Financial Measure(a)$26,426,763$938,047$4,668,719$42,933$108,947$0.68$1.70$16.07$42,93337917138,16727,297$108,947 $21,312,004 $17,081,740 $16,384,690 $14,979,198 $754,623 $496,844 $621,324 $607,502 $3,677,558 $2,289,006 $2,144,682 $1,869,966 $68,530 $15,947 $26,229 $74,961 $101,778 $72,472 $61,532 $69,977 $1.18 $0.30 $0.46 $1.26 $68,530 $15,947 $26,229 $74,961 $1.75 $1.30 $1.05 $1.18 (1,339) 92,524 1,688 (427) 29,952 (31,038) 33,615 (4,557) $101,778 $72,472 $61,532 $69,977 $13.08 $9.46 $11.11 $10.82 $687 ($5,702) 3,948 74120102009200820072006(a) In addition to net income, we have consistently utilized operating income, and operating income per common share—assuming dilution, non-GAAP financial measures commonly used in the life insurance industry—as economic measures to evaluate our financial performance. Operating income equals net income adjusted to eliminate the impact of net realized gains on investments, including net OTTI losses recognized in operations and related deferred tax asset valuation allowance, (gain) loss on retirement of debt, fair value changes in derivatives and embedded derivatives, counterparty default on expired call options, and the net cost to settle a class action lawsuit. Because these items fluctuate from year to year in a manner unrelated to core operations, we believe measures excluding their impact are useful in analyzing operating trends. We believe the combined presentation and evaluation of operating income together with net income provides information that may enhance an investor’s understanding of our underlying results and profitability.4153_Annual.indd   23/25/11   12:09 PM35.04.54.03.53.02.52.01.51.0.502006   2007      2008        2009      2010$4.7$3.7$2.3$2.1$1.93025201510502006   2007      2008        2009      2010$26.4$21.3$17.1$16.4$15.05.04.54.03.53.02.52.01.51.0.502006   2007      2008        2009      2010$4.7$3.7$2.3$2.1$1.93025201510502006   2007      2008        2009      2010$26.4$21.3$17.1$16.4$15.0$180$160$140$120$100$80$60$40$20$012/31/05 06/30/06 12/31/06 06/30/07 12/31/07 06/30/08 12/31/08 06/30/09 12/31/09 06/30/10 12/31/10 COMPARISON OF CUMULATIvE FIvE-yEAR TOTAL RETURNTOTAL ANNUITy DEPOSITSCREDIT QUALITy OF FIxED MATURITy SECURITIESAmerican Equity Investment Life Holding Co.S&P 500 IndexS&P 500 Financials IndexTOTAL ASSETSNAIC 1= 73.6%NAIC 2= 24.1%NAIC 3= 2.1%NAIC 4= 0.1%NAIC 5= 0.1%NAIC 6= 04153_Annual.indd   33/25/11   12:09 PMWendy C. Waugaman
President and Chief Executive Officer 
American Equity Investment Life Holding Company

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MAjOR vICTORy:  
SEC RULE 151A INvALIDATED

2010 FINANCIAL RESULTS

American Equity’s two-year battle with the 
Securities and Exchange Commission (SEC) came 
to a successful conclusion during 2010 when both 
Congress and a federal appellate court took action 
to invalidate Rule 151A.

Operating income for American Equity Investment 
Life Holding Company was $108.9 million for 2010, 
an increase of 7% over 2009’s operating income of 
$101.8 million. Other financial results for the year 
demonstrated continued growth for the company. 

Annuity sales hit a record-high of nearly $4.7 billion 
for the year, compared to the previous year’s $3.7 
billion, itself a record to that point in time. The 2010 
investment spread margin over the cost of money 
(from customer annuity deposits) was 3.15%, an 
improvement of 11 basis points over 2009’s 3.04% 
margin. Book value per outstanding common share 
was $16.07 at year-end 2010.

Detailed 2010 results can be found in the Financial 
Statements on subsequent pages of this Annual 
Report and Form 10-K.

The proposed rule, which was to become effective 
in 2011, would have expanded the SEC’s jurisdiction 
to include regulatory oversight of fixed indexed 
annuities (FIAs) and would require sales agents 
selling FIAs to have securities licenses as well as 
insurance licenses.

American Equity, working by itself and within a 
coalition of several other annuity providers, had 
actively lobbied Congress and petitioned the Court 
to overturn the rule. In July, the U.S. Circuit Court 
of Appeals for the D.C. Circuit vacated Rule 151A in 
connection with a lawsuit filed by American Equity 
and other industry representatives challenging the 
rule. Thus, the rule was invalidated.

Shortly after the court’s ruling, Congress passed 
the Dodd-Frank Wall Street Reform and Consumer 
Protection Act, which among other measures  
limits the SEC’s power to regulate annuities.  
These limitations were contained in an amendment 
offered by Senator Tom Harkin of Iowa. The rule  
thus was quashed twice, once by the Circuit Court, 
once by Congress.

“Sales of fixed indexed annuities are stringently 
regulated by each individual state’s insurance 
department,” commented Wendy C. Waugaman, 
President and Chief Executive Officer of American 
Equity Investment Life Holding Company. “American 
Equity is proud to have fought hard to eliminate this 
unnecessary extra layer of regulation. It’s a relief 
to have Rule 151A erased from the books. It didn’t 
serve the public interest in any manner.”

“The rule didn’t serve the public     
  interest in any manner.”

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AMERICAN EQUITy INAUGURATES CUSTOMER  
APPRECIATION EvENTS

Nothing has been more instrumental to American 
Equity’s success over the past 15 years than the 
loyalty of our policyholders and agents. During 2010, 
we recognized the benefits of getting in closer touch 
with our customers through a series of customer 
appreciation events. 

During the year, we held customer appreciation events 
in 15 U.S. cities, hosting more than 3,000 policyholders 
and their Gold Eagle agents. At each session, top  
management (typically D. J. Noble, Executive 
Chairman; Wendy C. Waugaman, President and Chief 
Executive Officer; Ronald J. Grensteiner, President of 
American Equity Investment Life Insurance Company; 
and John Matovina, Vice Chairman and Chief Financial 
Officer) spoke to the assembled guests, recounting 
highlights of American Equity’s history and discussing 
where the company is today and where we believe 
it is headed. Policyholders had the chance to talk 
one-on-one with American Equity’s management, and 
many wrote thank you notes, expressing appreciation 
for the opportunity to speak directly with the people 
responsible for managing their retirement savings.

The events proved so popular that we are making 
plans to present at least 12 additional customer 
appreciation events during 2011. 

“. . . the best part was the presenters and the 
presentations. When you give some of your hard-earned 
money to a company, there is always some trepidation. 
After listening to Ronald, Wendy and Mr. Noble, we felt 
reassured that we had made a wise decision.”

-john and Barbara R. 

“Although I have a small amount invested, it is a large 
amount to me. your presentation was such a blessing 
and something I needed. It said a lot for your top 
personnel to take time from their busy schedules to be 
in person at the luncheon and introduce themselves.”

-Rosalyn O.

“We personally feel it was an honor to be treated to 
such an event. It was particularly good to learn more 
about your company and have a personal, up-close 
introduction to your outstanding staff.”

-jenrose F.

“I am very happy with the client appreciation event 
and wanted to say how much it meant to me to see 
what American Equity is all about. I especially liked the 
ending when you recognized the veterans in the room.” 

– Dorothy B.

“We enjoyed the presentations you gave today. We feel 
we learned a lot about American Equity. you are the only 
company that has ever shown appreciation to us for 
using your services. Thank you again.”
-Doris and Bill M.

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When We say 
“RED CARPET” TREATMENT, 

We mean it

Whenever agents arrive at American Equity 
headquarters for our producer forum, they’re 
often surprised at the “red carpet” treatment 
they receive. In fact, it begins when we roll out 
an actual red carpet to meet them at the door 
of their chartered bus.

The VIP treatment continues throughout the 
producer forum, as they meet American Equity 
management, the home-office agent and 
customer service teams, and others they’ll be 
working with in the months and years ahead.

The agents quickly learn about American 
Equity’s red carpet service for policyholders 
too. They learn that at American Equity, we 
answer the phones. We process applications 
promptly and efficiently. We send out sales 
materials quickly. And we do whatever else it 
takes to help them realize the importance we 
place on serving American Equity policyholders 
and independent agents.

At American Equity, “red carpet service” is 
more than a figure of speech. We actually have 
a red carpet, and we use it!

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9EAGLE LIFE INSURANCE ExPANDSAt year-end, Eagle Life Insurance Company, an operating subsidiary of American Equity Investment Life Holding Company, is licensed in 41 states and the District of Columbia. We intend to build strong relationships with broker/dealers who will market Eagle Life products and we expect to expand the number of state licenses during 2011. 4153_Annual.indd   93/18/11   6:34 PMAlyssa Gaskill, Ron Grensteiner, Linda Bennett

RED SHIRT FRIDAy—BECAUSE WE DON’T FORGET
If you’re ever around our offices in West Des Moines on a Friday, you 
will always see a sea of red. That’s the day each week when American 
Equity employees wear a red shirt or some other item of clothing in that 
patriotic color in order to pay tribute to the men and women serving in 
the United States’ armed forces. 

It started in response to the 9/11 tragedy. But we’ve always had a 
special place in our hearts for the members of our military. In fact, 
when we started American Equity 15 years ago, one of our earliest 
major contracts was providing life insurance for many of the National 
Guard State Associations, which we still serve today! 

Red Shirt Friday is more than simply a tradition here. It’s a sincere 
symbol of our company-wide support for our fellow Americans who put 
themselves at risk to help assure our security and freedom.

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GOLD EAGLE AGENT  
ROSTER HITS 1,021!

American Equity confers a special designation to 
those independent sales agents who produce more 
than $1 million in sales of American Equity annuity 
products in a single year. We call them “Gold Eagle 
Agents,” and their ranks are growing. In 2008, we 
counted 566 Gold Eagle agents. Last year, their 
number grew to 891. Now, at year-end 2010, we 
are proud to announce that 1,021 American Equity 
independent agents have achieved Gold Eagle status. 
We offer our sincere congratulations and thanks to 
each of these outstanding sales professionals.

AMERICAN EQUITy INvESTMENT LIFE HOLDING COMPANy BOARD OF DIRECTORS

d. J. noble  
Executive Chairman

John m. matovina  
vice Chairman and  
Chief Financial Officer

Wendy c. Waugaman  
President and Chief  
Executive Officer

James m. gerlach  
Executive vice President

debra J. richardson  
Executive vice President  
and Corporate Secretary

Joyce A. chapman  
Retired Banking Executive  
and Community volunteer

Alexander m. clark  
Senior Managing Director  
Griffin Financial Group

robert L. Hilton  
Insurance Consultant

robert L. Howe  
Consultant and Retired  
Deputy Director  
Iowa Insurance Division

david s. mulcahy  
Chairman  
Monarch Materials Group, Inc.

gerard d. neugent 
President & COO 
Knapp Properties, Inc.

A. J. strickland  
Professor of Strategic Management  
University of Alabama

Harley A. Whitfield, sr.  
Attorney, Of Counsel  
Whitfield & Eddy, PLC

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SHAREHOLDER INFORMATION
To learn more about American Equity Investment Life Holding Company, you can request news releases, 
annual reports, financial supplements, and Forms 10-K and 10-Q at no cost by contacting:

julie L. LaFollette
Director of Investor Relations
6000 Westown Parkway
West Des Moines, IA 50266
(515) 273-3602  |  Fax (515) 221-9989
jlafollette@american-equity.com

Debra j. Richardson
Executive Vice President and Corporate Secretary
6000 Westown Parkway
West Des Moines, IA 50266
(515) 273-3602  |  Fax (515) 221-9989
drichardson@american-equity.com

Stock Listing
American Equity is listed on the New York Stock Exchange 
under the ticker symbol AEL.

Website
American Equity’s website, www.american-equity.com, 
is continuously updated and includes news releases, 
conference calls, stock price information, quarterly 
reports, SEC filings, management presentations and more.

Annual Shareholders Meeting
Thursday, June 9, 2011  |  3:30 pm CDT 
AEL Headquarters

Corporate Headquarters
American Equity Investment Life Holding Company
6000 Westown Parkway 
West Des Moines, IA 50266
(515) 221-0002  |  (888) 221-1234 
www.american-equity.com

Stock Transfer Agent and Registrar
Computershare Trust Company, N.A.
P.O. Box 43078 
Providence, RI 02940-3078
(877) 282-1169
www.computershare.com

Independent Registered Public Accounting Firm
KPMG LLP 
2500 Ruan Center 
Des Moines, IA 50309

Officer Certifications
American Equity submitted its CEO Certification to the  
New York Stock Exchange in 2010. Additionally, American 
Equity filed as an exhibit to its 2010 annual report on Form 
10-K, CEO/CFO Certifications with the Securities and 
Exchange Commission as required under Section 302 of 
the Sarbanes-Oxley Act.

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

(Mark  One)

(cid:1) ANNUAL REPORT PURSUANT TO  SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2010

or

(cid:2) TRANSITION REPORT PURSUANT  TO  SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE ACT OF 1934
For the transition period from 

 to 

Commission File Number: 001-31911

American Equity  Investment Life Holding Company

(Exact name of registrant as specified in  its charter)

Iowa
(State or other jurisdiction of Incorporation)

6000 Westown Parkway
West Des Moines, Iowa
(Address of principal executive offices)

42-1447959
(I.R.S. Employer  Identification No.)

50266
(Zip Code)

Registrant’s telephone number, including area  code: (515) 221-0002

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Name of  each exchange on  which  registered

Common stock, par value $1

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the  Act: Common Stock, par value $1

Indicate  by  check  mark  if  the  registrant  is  a  well-known  seasoned  issuer,  as  defined  in  Rule  405  of  the  Securities

Act. Yes (cid:2) No  (cid:1)

Indicate  by  check  mark  if  the  registrant  is  not  required  to  file  reports  pursuant  to  Section  13  or  15(d)  of  the

Act. Yes (cid:2) No  (cid:1)

Indicate  by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes (cid:1) No  (cid:2)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive  Data  File  required  to  be  submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  during  the  preceding
12 months (or for such shorter period that the registrant was required to submit and post such files). Yes (cid:2) No  (cid:2)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and
will  not  be  contained,  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by
reference in  Part III of this Form 10-K or any amendment to this From 10-K. (cid:2)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a
smaller reporting company. See the definitions of ‘‘large accelerated filer,’’ ‘‘accelerated filer’’ and ‘‘smaller reporting company’’
in Rule  12b-2 of the Exchange Act.
Large accelerated filer (cid:2)

Smaller reporting company  (cid:2)

Accelerated filer (cid:1)

Non-accelerated filer (cid:2)
(Do not check if a
smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act.) Yes (cid:2) No  (cid:1)

Aggregate  market  value  of  the  voting  and  non-voting  common  equity  held  by  non-affiliates  of  the  registrant  was
$554,052,926  based  on  the  closing  price  of  $10.32  per  share,  the  closing  price  of  the  common  stock  on  the  New  York  Stock
Exchange on June 30, 2010.

Shares of common stock outstanding as of February  28, 2011: 59,291,669

Documents  incorporated  by  reference:  Portions  of  the  registrant’s  definitive  proxy  statement  for  the  annual  meeting  of
shareholders to be held June 9, 2011, which will be filed within 120 days after December 31, 2010, are incorporated by reference
into Part III of this report.

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY
FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 2010
TABLE OF CONTENTS

PART I.

Item 1.

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A.

Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B.

Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2.

Item 3.

Item 4.

PART II.

Item 5.

Item 6.

Item 7.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reserved . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market for Registrant’s Common  Equity,  Related Stockholder Matters  and Issuer
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Selected Consolidated  Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management’s Discussion and Analysis of  Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7A.

Quantitative and Qualitative  Disclosures  About Market Risk . . . . . . . . . . . . . . .

Item 8.

Item 9.

Consolidated Financial Statements and Supplementary Data . . . . . . . . . . . . . . . .

Changes in and Disagreements  with Accountants  on Accounting  and Financial

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9A.

Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 9B.

Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III.

PART IV.

The information required by Items 10  through 14 is incorporated by  reference

from our definitive proxy statement to be filed with the  Commission  pursuant
to Regulation 14A within 120 days after  December 31,  2010.

. . . . . . . . . . . . .

Item 15.

Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1

12

22

22

22

23

24

25

27

71

74

74

74

75

75

75

76

Index to Consolidated Financial Statements and Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-1

Exhibit Index

Exhibit 12.1

Ratio of Earnings to  Fixed  Charges

Exhibit 21.2

Subsidiaries of American  Equity Investment Life  Holding Company

Exhibit 23.1

Consent of Independent  Registered Public  Accounting Firm

Exhibit 31.1

Certification

Exhibit 31.2

Certification

Exhibit 32.1

Certification

Exhibit 32.2

Certification

Item 1. Business

Introduction

PART I

We are a leader in the development and sale of fixed index and fixed rate annuity products. We were
incorporated in the state of Iowa on December 15, 1995. We are a full service underwriter of fixed annuity
and  life  insurance  products  through  our  wholly-owned  life  insurance  subsidiaries,  American  Equity
Investment  Life  Insurance  Company  (‘‘American  Equity  Life’’),  American  Equity  Investment  Life  Insur-
ance  Company  of  New  York,  and  Eagle  Life  Insurance  Company  (‘‘Eagle  Life’’).  Our  business  consists
primarily  of  the  sale  of  fixed  index  and  fixed  rate  annuities  and,  accordingly,  we  have  only  one  business
segment.  Our  business  strategy  is  to  focus  on  our  annuity  business  and  earn  predictable  returns  by
managing  investment  spreads  and  investment  risk.  We  are  currently  licensed  to  sell  our  products  in  50
states  and  the  District  of  Columbia.  Throughout  this  report,  unless  otherwise  specified  or  the  context
otherwise  requires,  all  references  to  ‘‘American  Equity’’,  the  ‘‘Company’’,  ‘‘we’’,  ‘‘our’’  and  similar
references are to American Equity Investment Life Holding  Company and its  consolidated  subsidiaries.

Investor  related  information,  including  periodic  reports  filed  on  Forms  10-K,  10-Q  and  8-K  and  all
amendments to such reports may be found on our internet website at www.american-equity.com as soon as
reasonably practicable after such reports are filed with the Securities and Exchange Commission (‘‘SEC’’).
In  addition,  we  have  available  on  our  website  our:  (i)  code  of  business  conduct  and  ethics;  (ii)  audit
committee charter; (iii) compensation committee charter; (iv) nominating/corporate governance commit-
tee charter; and (v) corporate governance guidelines. The information incorporated herein by reference is
also electronically accessible from the  SEC’s website at www.sec.gov.

Annuity Market Overview

Our  target  market  includes  the  group  of  individuals  ages  45-75  who  are  seeking  to  accumulate
tax-deferred savings. We believe that significant growth opportunities exist for annuity products because of
favorable demographic and economic trends. According to the U.S. Census Bureau, there were 35 million
Americans age 65 and older in 2000, representing 12% of the U.S. population. By 2030, this sector of the
population is expected to increase to 20% of the total population. Our fixed index and fixed rate annuity
products  are  particularly  attractive  to  this  group  as  a  result  of  the  guarantee  of  principal  with  respect  to
those products, competitive rates of credited interest, tax-deferred growth and alternative payout options.

According  to  AnnuitySpecs.com,  total  industry  sales  of  fixed  index  annuities  increased  7%  to
$32.3  billion  in  2010  from  $30.1  billion  in  2009.  Our  wide  range  of  fixed  index  and  fixed  rate  annuity
products has enabled us to enjoy favorable growth during volatile equity  and bond  markets.

Strategy

Our  business  strategy  is  to  grow  our  annuity  business  and  earn  predictable  returns  by  managing

investment spreads and investment risk.  Key elements of this  strategy include the  following:

Enhance  our  Current  Independent  Agency  Network. We  believe  that  our  successful  relationships  with
approximately 50 national marketing organizations represent a significant competitive advantage. Our
objective is to improve the productivity and efficiency of our core distribution channel by focusing our
marketing and recruiting efforts on those independent agents capable of selling $1 million or more of
annuity premium annually. This level of production qualifies them for our Gold Eagle program which
was  introduced  at  the  beginning  of  2007.  We  believe  the  Gold  Eagle  program  has  been  effective  as
evidenced by the increase in Gold Eagle agents to 1,021 in 2010 as compared to 891 in 2009 and 566 in
2008,  accounting  for  57%,  57%  and  56%  of  total  production,  respectively.  Gold  Eagle  qualifiers
receive a combination of cash and equity-based incentives as motivation for producing business for us.
The  equity-based  incentive  compensation  component  of  our  Gold  Eagle  program  is  unique  in  our

Page 1 of 77

industry  and  distinguishes  us  from  our  competitors.  Our  continuing  focus  on  relationships  and
efficiency  will  ultimately  reduce  our  independent  agents  to  a  core  group  of  professional  annuity
producers.  We  will  also  be  alert  to  opportunities  to  establish  relationships  with  national  marketing
organizations  and  agents  not  presently  associated  with  us  and  will  continue  to  provide  all  of  our
marketers with the highest quality service  possible.

Continue to Introduce Innovative and Competitive Products. We intend to be at the forefront of the fixed
index  and  fixed  rate  annuity  industry  in  developing  and  introducing  innovative  and  new  competitive
products. We were one of the first companies to offer a fixed index annuity that allows a choice among
interest crediting strategies which include both equity and bond indices as well as a traditional fixed
rate strategy. We were also one of the first companies to include a living income benefit rider with our
fixed  index  annuities.  Most  recently,  we  enhanced  our  living  income  benefit  rider  to  provide  policy-
holders  with  protection  against  inflation.  We  believe  that  our  continued  focus  on  anticipating  and
being  responsive  to  the  product  needs  of  our  independent  agents  and  policyholders  will  lead  to
increased customer loyalty, revenues and profitability.

Use  our  Expertise  to  Achieve  Targeted  Spreads  on  Annuity  Products. We  have  had  a  successful  track
record in achieving the targeted spreads on our annuity products. We intend to continue to leverage
our  experience  and  expertise  in  managing  the  investment  spread  during  a  range  of  interest  rate
environments to achieve our targeted spreads.

Maintain our Profitability Focus and Improve Operating Efficiency. We are committed to improving our
profitability  by  advancing  the  scope  and  sophistication  of  our  investment  management  and  spread
capabilities  and  continuously  seeking  out  efficiencies  within  our  operations.  We  have  implemented
competitive  incentive  programs  for  our  national  marketing  organizations,  agents  and  employees  to
stimulate performance.

Take Advantage of the Growing Popularity of Index Products. We believe that the growing popularity of
fixed index annuity products that allow equity and bond market participation without the risk of loss
of  the  premium  deposit  presents  an  attractive  opportunity  to  grow  our  business.  We  intend  to
capitalize on our reputation as a leading marketer of fixed index annuities in this expanding segment
of the annuity market.

Focus on High Quality Service to Agents and Policyholders. We have maintained high quality personal
service as one of our highest priorities since the inception of our business, and continue to strive for
an  unprecedented  level  of  timely  and  accurate  service  to  both  our  agents  and  policyholders.  We
believe this is one of our strongest competitive advantages.

Expand  our  Distribution  Channels. We  formed  Eagle  Life  in  2008  with  the  vision  of  developing  a
network  of  affiliated  and  nonaffiliated  broker-dealer  firms  to  distribute  a  registered  fixed  index
annuity product. We believe this to be the most effective means of building a core distribution channel
of  selling  firms  with  registered  representatives  capable  of  selling  $1  million  or  more  of  annuity
premium annually.

Products

Annuities offer our policyholders a tax-deferred means of accumulating retirement savings, as well as
a reliable source of income during the payout period. When our policyholders contribute cash to annuities,
we account for these receipts as policy benefit reserves in the liability section of our consolidated balance

Page 2 of 77

sheet.  The  annuity  deposits  collected,  by  product  type,  during  the  three  most  recent  fiscal  years  are  as
follows:

Year Ended December 31,

2010

2009

2008

Deposits
Collected

Deposits
as a % of
Total

Deposits
Collected

Deposits
as a  %  of
Total

Deposits
Collected

Deposits
as a % of
Total

(Dollars in thousands)

Fixed index annuities:

Index strategies . . . . . . . . . . . .
Fixed strategy . . . . . . . . . . . . .

$2,401,891
1,551,007

Fixed rate annuities . . . . . . . . . .

3,952,898
715,821

52% $1,535,477
33% 1,849,833

85% 3,385,310
292,248
15%

42% $1,303,871
937,227
50%

92% 2,241,098
47,908
8%

57%
41%

98%
2%

$4,668,719

100% $3,677,558

100% $2,289,006

100%

Fixed Index Annuities

Fixed  index  annuities  allow  policyholders  to  earn  index  credits  based  on  the  performance  of  a
particular  index  without  the  risk  of  loss  of  their  principal.  Most  of  these  products  allow  policyholders  to
transfer funds once a year among several different crediting strategies, including one or more index based
strategies  and  a  traditional  fixed  rate  strategy.  Approximately  95%,  94%  and  93%  of  our  fixed  index
annuity sales for the years ended December 31, 2010, 2009 and 2008, respectively, were ‘‘premium bonus’’
products.  The  initial  annuity  deposit  on  these  policies  is  increased  at  issuance  by  a  specified  premium
bonus ranging from 3% to 10%. Generally, there is a compensating adjustment in the commission paid to
the agent or the surrender charges on the  policy to offset the premium bonus.

The  annuity  contract  value  is  equal  to  the  sum  of  premiums  paid,  premium  bonuses  and  interest
credited (‘‘index credits’’), which is based upon an overall limit (or ‘‘cap’’) or a percentage (the ‘‘participa-
tion  rate’’)  of  the  annual  appreciation  (based  in  certain  situations  on  monthly  averages  or  monthly
point-to-point  calculations)  in  a  recognized  index  or  benchmark.  Caps  and  participation  rates  limit  the
amount of annual interest the policyholder may earn in any one contract year and may be adjusted by us
annually  subject  to  stated  minimums.  Caps  generally  range  from  4%  to  12%  and  participation  rates
generally range from 25% to 100%. In addition, some products have an ‘‘asset fee’’ ranging from 1.5% to
5%,  which  is  deducted  from  annual  interest  to  be  credited.  For  products  with  asset  fees,  if  the  annual
appreciation  in  the  index  does  not  exceed  the  asset  fee,  the  policyholder’s  index  credit  is  zero.  The
minimum guaranteed contract values are equal to 87.5% of the premium collected plus interest credited at
an annual rate ranging from 1.5% to  3.5%.

Fixed Rate Annuities

Fixed  rate  deferred  annuities  include  annual  reset  and  multi-year  rate  guaranteed  products.  Our
annual reset fixed rate annuities have an annual interest rate (the ‘‘crediting rate’’) that is guaranteed for
the first policy year. After the first policy year, we have the discretionary ability to change the crediting rate
once  annually  to  any  rate  at  or  above  a  guaranteed  minimum  rate.  Our  multi-year  rate  guaranteed
annuities are similar to our annual reset products except that the initial crediting rate is guaranteed for up
to a seven-year period before it may be changed at our discretion. The guaranteed rate on our fixed rate
deferred annuities ranges from 2% to 4% and the initial guaranteed rate on our multi-year rate guaranteed
policies ranges from 2.65% to 5.10%.

The  initial  crediting  rate  is  largely  a  function  of  the  interest  rate  we  can  earn  on  invested  assets
acquired  with  new  annuity  deposits  and  the  rates  offered  on  similar  products  by  our  competitors.  For
subsequent  adjustments  to  crediting  rates,  we  take  into  account  the  yield  on  our  investment  portfolio,

Page 3 of 77

annuity surrender assumptions, competitive industry pricing and crediting rate history for particular groups
of annuity policies with similar characteristics. As of December 31, 2010, crediting rates on our outstanding
fixed  rate  deferred  annuities  generally  ranged  from  2.5%  to  5%.  The  average  crediting  rate  on  our
outstanding fixed rate deferred annuities  at December 31, 2010 was 3.38%.

We  also  sell  single  premium  immediate  annuities  (‘‘SPIAs’’).  Our  SPIAs  are  designed  to  provide  a
series of periodic payments for a fixed period of time or for life, according to the policyholder’s choice at
the time of issue. The amounts, frequency and length of time of the payments are fixed at the outset of the
annuity  contract.  SPIAs  are  often  purchased  by  persons  at  or  near  retirement  age  who  desire  a  steady
stream of payments over a future period of years. The implicit interest rate on SPIAs is based on market
conditions when the policy is issued. The implicit interest rate on our outstanding SPIAs averaged 2.94%
at December 31, 2010.

Withdrawal Options—Fixed Index and  Fixed  Rate Annuities

Policyholders are typically permitted penalty-free withdrawals up to 10% of the contract value in each
year after the first year, subject to limitations. Withdrawals in excess of allowable penalty-free amounts are
assessed  a  surrender  charge  during  a  penalty  period  which  ranges  from  5  to  17  years  for  fixed  index
annuities and 3 to 15 years for fixed rate annuities from the date the policy is issued. This surrender charge
initially ranges from 4.7% to 20% for fixed index annuities and 8% to 25% for fixed rate annuities of the
contract value and generally decreases by approximately one to two percentage points per year during the
surrender  charge  period.  Surrender  charges  are  set  at  levels  aimed  at  protecting  us  from  loss  on  early
terminations  and  reducing  the  likelihood  of  policyholders  terminating  their  policies  during  periods  of
increasing interest rates. This practice lengthens the effective duration of the policy liabilities and enhances
our ability to maintain profitability on such policies. The policyholder may elect to take the proceeds of the
annuity  either  in  a  single  payment  or  in  a  series  of  payments  for  life,  for  a  fixed  number  of  years  or  a
combination of these payment options.

Beginning  in  July  2007,  substantially  all  of  our  fixed  index  annuity  policies  were  issued  with  a  living
income  benefit  rider.  This  rider  provides  an  additional  liquidity  option  to  policyholders  who  elect  to
receive a guaranteed living income from their contract without requiring them to annuitize their contract
value. The amount of the living income benefit available is determined by the growth in the policy’s income
account  value  as  defined  in  the  policy  and  the  policyholder’s  age  at  the  time  the  policyholder  elects  to
begin  receiving  living  income  benefit  payments.  Living  income  benefit  payments  may  be  stopped  and
restarted at the election of the policyholder.

Life Insurance

These  products  include  traditional  ordinary  and  term,  universal  life  and  other  interest-sensitive  life
insurance products. We have approximately $2.6 billion of life insurance in force as of December 31, 2010.
We intend to continue offering a complete line of life insurance products for individual and group markets.
Premiums related to this business accounted for 1% of revenues for the years ended December 31, 2010
and 2009 and 4% of revenues for the year ended December 31, 2008.

Investments

Investment activities are an integral part of our business, and net investment income is a significant
component of our total revenues. Profitability of many of our products is significantly affected by spreads
between  interest  yields  on  investments,  the  cost  of  options  to  fund  the  annual  index  credits  on  our  fixed
index annuities and rates credited on our fixed rate annuities. We manage the index-based risk component
of our fixed index annuities by purchasing call options on the applicable indices to fund the annual index
credits on these annuities and by adjusting the caps, participation rates and asset fees on policy anniversary
dates to reflect the change in the cost of such options which varies based on market conditions. All options

Page 4 of 77

are purchased to fund the index credits on our fixed index annuities on their respective anniversary dates,
and new options are purchased at each of the anniversary dates to fund the next annual index credits. All
credited rates on non-multi-year rate guaranteed fixed rate deferred annuities may be changed annually,
subject to minimum guarantees. Changes in caps, participation rates and asset fees on fixed index annuities
and crediting rates on fixed rate annuities may not be sufficient to maintain targeted investment spreads in
all economic and market environments. In addition, competition and other factors, including the potential
for increases in surrenders and withdrawals, may limit our ability to adjust or to maintain caps, participa-
tion  rates,  asset  fees  and  crediting  rates  at  levels  necessary  to  avoid  narrowing  of  spreads  under  certain
market conditions. For the year ended December 31, 2010, the weighted average yield, computed on the
average amortized cost basis of our investment portfolio, was 6.06% and the weighted average cost of our
liabilities, excluding amortization of deferred sales inducements, was 2.91%.

For  additional  information  regarding  the  composition  of  our  investment  portfolio  and  our  interest
rate risk management, see Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Financial  Condition—Investments,  Quantitative  and  Qualitative  Disclosures  About  Market
Risk and note 3 to our audited consolidated financial statements.

Marketing

We market our products through a variable cost brokerage distribution network of approximately 50
national marketing organizations and, through them, 37,000 independent agents as of December 31, 2010.
We  emphasize  high  quality  service  to  our  agents  and  policyholders  along  with  the  prompt  payment  of
commissions to our agents. We believe this has been significant in building excellent relationships with our
existing agency force.

Our  independent  agents  and  agencies  range  in  profile  from  national  sales  organizations  to  personal
producing  general  agents.  We  actively  recruit  new  agents  and  terminate  those  agents  who  have  not
produced  business  for  us  in  recent  periods  and  are  unlikely  to  sell  our  products  in  the  future.  In  our
recruitment efforts, we emphasize that agents have direct access to our executive officers, giving us an edge
in  recruiting  over  larger  and  foreign-owned  competitors.  We  also  emphasize  our  products  and  our  Gold
Eagle program which provides unique cash and equity-based incentives to those agents selling $1 million or
more  of  annuity  premium  annually.  We  also  have  favorable  relationships  with  our  national  marketing
organizations,  which  have  enabled  us  to  efficiently  sell  through  an  expanded  number  of  independent
agents.

The insurance distribution system is comprised of insurance brokers and marketing organizations. We
are  pursuing  a  strategy  to  increase  the  efficiency  of  our  distribution  network  by  strengthening  our
relationships  with  key  national  and  regional  marketing  organizations  and  are  alert  for  opportunities  to
establish  relationships  with  organizations  not  presently  associated  with  us.  These  organizations  typically
recruit  agents  for  us  by  advertising  our  products  and  our  commission  structure  through  direct  mail
advertising  or  seminars  for  insurance  agents  and  brokers.  These  organizations  bear  most  of  the  cost
incurred in marketing our products. We compensate marketing organizations by paying them a percentage
of  the  commissions  earned  on  new  annuity  policy  sales  generated  by  the  agents  recruited  by  such
organizations.  We  also  conduct  incentive  programs  for  marketing  organizations  and  agents  from  time  to
time, including equity-based programs for our leading national marketers and those agents qualifying for
our  Gold  Eagle  program.  We  believe  the  Gold  Eagle  program  has  been  effective  as  evidenced  by  the
increase in Gold Eagle agents to 1,021 in 2010 as compared to 891 in 2009 and 566 in 2008, accounting for
57%,  57%  and  56%  of  total  production,  respectively.  For  additional  information  regarding  our  equity-
based  programs  for  our  leading  national  marketers  and  independent  agents,  see  note  11  to  our  audited
consolidated  financial  statements.  We  generally  do  not  enter  into  exclusive  arrangements  with  these
marketing organizations.

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One  of  our  national  marketing  organizations  accounted  for  more  than  10%  of  the  annuity  deposits
collected during 2010 and we expect this organization to continue as a marketer for American Equity Life
with a focus on selling our products. The states with the largest share of direct premiums collected during
2010 were: Florida (11.5%), California  (8.8%), Texas (7.0%),  Illinois (6.1%) and Pennsylvania  (5.2%).

Competition and Ratings

We  operate  in  a  highly  competitive  industry.  Many  of  our  competitors  are  substantially  larger  and
enjoy  substantially  greater  financial  resources,  higher  ratings  by  rating  agencies,  broader  and  more
diversified  product  lines  and  more  widespread  agency  relationships.  Our  annuity  products  compete  with
index,  fixed  rate  and  variable  annuities  sold  by  other  insurance  companies  and  also  with  mutual  fund
products, traditional bank investments and other investment and retirement funding alternatives offered by
asset  managers,  banks,  and  broker-dealers.  Our  insurance  products  compete  with  products  of  other
insurance  companies,  financial  intermediaries  and  other  institutions  based  on  a  number  of  features,
including  crediting  rates,  policy  terms  and  conditions,  service  provided  to  distribution  channels  and
policyholders, ratings, reputation and broker compensation.

The sales agents for our products use the ratings assigned to an insurer by independent rating agencies
as one factor in determining which insurer’s annuity to market. In recent years, the market for annuities
has been dominated by those insurers with the highest ratings. Following is a summary of American Equity
Life’s financial strength ratings:

Financial Strength Rating Outlook Statement

A.M. Best Company
January 2011—current . . . . . . . . . . . . . . . .
November 2008—January 2011 . . . . . . . . . .
August  2006—October 2008 . . . . . . . . . . . .
July 2002—July 2006 . . . . . . . . . . . . . . . . .
Standard & Poor’s
September 2010—current . . . . . . . . . . . . . .
July 2010—September 2010 . . . . . . . . . . . .
July 2008—July 2010 . . . . . . . . . . . . . . . . .
July 2002—June 2008 . . . . . . . . . . . . . . . .

A(cid:3)
A(cid:3)
A(cid:3)
B++

BBB+
BBB+
BBB+
BBB+

Stable
Negative
Stable
Stable

Positive
Stable
Negative
Stable

The degree to which ratings adjustments have affected sales and persistency is unknown. We believe
the rating upgrade from A.M. Best Company in 2006 enhanced our competitive position and improved our
sales. However, the degree to which this rating will affect  future sales and  persistency  is unknown.

Financial strength ratings generally involve quantitative and qualitative evaluations by rating agencies
of  a  company’s  financial  condition  and  operating  performance.  Generally,  rating  agencies  base  their
ratings upon information furnished to them by the insurer and upon their own investigations, studies and
assumptions.  Ratings  are  based  upon  factors  of  concern  to  policyholders,  agents  and  intermediaries  and
are  not  directed  toward  the  protection  of  investors  and  are  not  recommendations  to  buy,  sell  or  hold
securities.

In addition to the financial strength ratings, rating agencies use an ‘‘outlook statement’’ to indicate a
medium or long-term trend which, if continued, may lead to a rating change. A positive outlook indicates a
rating may be raised and a negative outlook indicates a rating may be lowered. A stable outlook is assigned
when  ratings  are  not  likely  to  be  changed.  Outlook  statements  should  not  be  confused  with  expected
stability  of  the  issuer’s  financial  or  economic  performance.  A  rating  may  have  a  ‘‘stable’’  outlook  to
indicate that the rating is not expected to change, but a ‘‘stable’’ outlook does not preclude a rating agency
from changing a rating at any time without notice.

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In  July  2010,  A.M.  Best  revised  its  rating  outlook  on  the  U.S.  life/annuity  sector  to  stable  from
negative.  In  December  2010,  Standard  &  Poor’s  revised  its  outlook  on  the  U.S.  life  insurance  sector  to
stable from negative. Both agencies had their outlook on our industry stated as negative since late 2008.
Strengthening  balance  sheets  and  recovering  financial  markets  have  been  listed  as  reasons  for  the
improved  outlook.  We  believe  the  rating  agencies  think  the  economic  recovery  will  continue  to  be  slow,
which  may  leave  the  potential  for  further  credit  losses.  The  rating  agencies  have  heightened  the  level  of
scrutiny they apply to insurance companies, increased the frequency and scope of their credit reviews, and
may  adjust  upward  the  capital  and  other  requirements  employed  in  the  rating  agency  models  for
maintenance of certain ratings levels.

A.M.  Best  Company  ratings  currently  range  from  ‘‘A++’’  (Superior)  to  ‘‘F’’  (In  Liquidation),  and
include  16  separate  ratings  categories.  Within  these  categories,  ‘‘A++’’  (Superior)  and  ‘‘A+’’  (Superior)
are the highest, followed by ‘‘A’’ (Excellent) and ‘‘A(cid:3)’’ (Excellent) then followed by ‘‘B++’’ (Good) and
‘‘B+’’  (Good).  Publications  of  A.M.  Best  Company  indicate  that  the  ‘‘A(cid:3)’’  rating  is  assigned  to  those
companies  that,  in  A.M.  Best  Company’s  opinion,  have  demonstrated  an  excellent  ability  to  meet  their
ongoing obligations to policyholders.

Standard & Poor’s insurer financial strength ratings currently range from ‘‘AAA (extremely strong)’’ to
‘‘R (under regulatory supervision)’’, and include 21 separate ratings categories, while ‘‘NR’’ indicates that
Standard & Poor’s has no opinion about  the insurer’s financial strength. Within these categories, ‘‘AAA’’
and ‘‘AA’’ are the highest, followed by ‘‘A’’ and ‘‘BBB’’. Publications of Standard & Poor’s indicate that an
insurer rated ‘‘BBB’’ is regarded as having good financial security characteristics, but is more likely to be
affected by adverse business conditions  than are  higher rated insurers.

A.M. Best Company and Standard & Poor’s review their ratings of insurance companies from time to
time. There can be no assurance that any particular rating will continue for any given period of time or that
it will not be changed or withdrawn entirely if, in their judgment, circumstances so warrant. If our ratings
were to be negatively adjusted for any reason, we could experience a material decline in the sales of our
products and the persistency of our existing business.

Reinsurance

Coinsurance

American  Equity  Life  has  two  coinsurance  agreements  with  EquiTrust  Life  Insurance  Company
(‘‘EquiTrust’’), covering 70% of certain of our fixed index and fixed rate annuities issued from August 1,
2001 through December 31, 2001, 40% of those contracts issued during 2002 and 2003, and 20% of those
contracts  issued  from  January  1,  2004  to  July  31,  2004,  when  the  agreement  was  suspended  by  mutual
consent  of  the  parties.  As  a  result  of  the  suspension,  new  business  is  no  longer  ceded  to  EquiTrust.  The
business reinsured under these agreements is not eligible for recapture before the expiration of 10 years.
Coinsurance deposits (aggregate policy benefit reserves transferred to EquiTrust under these agreements)
were  $1.3  billion  and  $1.4  billion  at  December  31,  2010  and  2009,  respectively.  We  remain  liable  to
policyholders  with  respect  to  the  policy  liabilities  ceded  to  EquiTrust  should  EquiTrust  fail  to  meet  the
obligations  it  has  coinsured.  EquiTrust  has  received  a  financial  strength  rating  of  ‘‘B+’’  (Good)  with  a
stable outlook from A.M. Best Company. None of the coinsurance deposits with EquiTrust are deemed by
management to be uncollectible.

Effective July 1, 2009, we entered into two funds withheld coinsurance agreements with Athene Life
Re Ltd. (‘‘Athene’’), an unauthorized life reinsurer domiciled in Bermuda. One agreement ceded 20% of
certain  of  our  fixed  index  annuities  issued  from  January  1,  2009  through  March  31,  2010.  The  business
reinsured  under  this  agreement  is  not  eligible  for  recapture  until  the  end  of  the  month  following  seven
years  after  the  date  of  issuance  of  the  policy.  The  other  agreement  cedes  80%  of  our  multi-year  rate
guaranteed annuities issued on or after July 1, 2009. The business reinsured under this agreement may not
be recaptured. Coinsurance deposits (aggregate policy benefit reserves transferred to Athene under these

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agreements) were $1.3 billion and $834.2 million at December 31, 2010 and 2009, respectively. We remain
liable to policyholders with respect to the policy liabilities ceded to Athene should Athene fail to meet the
obligations it has coinsured. The annuity deposits that have been ceded to Athene are being held in a trust
on a funds withheld basis. American Equity Life is named as the sole beneficiary of the trust. The funds
withheld are required to remain at a value that is sufficient to support the current balance of policy benefit
liabilities of the ceded business on a statutory basis. If the value of the funds withheld account would ever
reach  a  point  where  it  is  less  than  the  amount  of  the  ceded  policy  benefit  liabilities  on  a  statutory  basis,
Athene is required to either establish a letter of credit or deposit securities in a trust for the amount of any
shortfall.  At  December  31,  2010,  Athene  has  adequate  capital  reserves  and  a  significant  capital  commit-
ment from its equity investor. None of the coinsurance deposits with Athene are deemed by management
to be uncollectible.

Financing Arrangements

American Equity Life has two reinsurance transactions with Hannover Life Reassurance Company of
America,  (‘‘Hannover’’),  which  are  treated  as  reinsurance  under  statutory  accounting  practices  and  as
financing  arrangements  under  U.S.  generally  accepted  accounting  principles  (‘‘GAAP’’).  The  statutory
surplus  benefits  under  these  agreements  are  eliminated  under  GAAP  and  the  associated  charges  are
recorded as risk charges and included in other operating costs and expenses in the consolidated statements
of operations. Hannover has received a financial strength rating of ‘‘A’’ (Excellent) with a positive outlook
from  A.M.  Best  Company.  The  transactions  became  effective  October  1,  2005  (the  ‘‘2005  Hannover
Transaction’’) and December 31, 2008 (the ‘‘2008 Hannover Transaction’’).

The  2008  Hannover  Transaction  is  a  coinsurance  and  yearly  renewable  term  reinsurance  agreement
for statutory purposes and provided $29.5 million in net pretax statutory surplus benefit in 2008. Pursuant
to the terms of this agreement, pretax statutory surplus was reduced by $6.7 million in 2010 and is expected
to  be  reduced  as  follows:  2011—$6.7  million;  2012—$6.8  million;  2013—$6.9  million.  These  amounts
include risk charges equal to 5.0% of the pretax statutory surplus benefit as of the end of each calendar
quarter.

The  2005  Hannover  Transaction  is  a  yearly  renewable  term  reinsurance  agreement  for  statutory
purposes  covering  47%  of  waived  surrender  charges  related  to  penalty  free  withdrawals  and  deaths  on
certain business. The agreement was amended in 2010 and 2009 to include policy forms that were not in
existence  at  the  time  this  agreement  became  effective.  We  may  recapture  the  risks  reinsured  under  this
agreement  as  of  the  end  of  any  quarter  beginning  October  1,  2008.  The  2009  amendment  includes  a
provision that makes it punitive for us not to recapture the business ceded prior to January 1, 2013. The
reserve credit recorded on a statutory basis by American Equity Life was $135.2 million and $106.8 million
at  December  31,  2010  and  2009,  respectively.  We  pay  quarterly  reinsurance  premiums  under  this  agree-
ment  with  an  experience  refund  calculated  on  a  quarterly  basis  resulting  in  a  risk  charge  equal  to
approximately 5.8% of the weighted average statutory reserve credit.

Indemnity Reinsurance

Consistent with the general practice of the life insurance industry, American Equity Life enters into
agreements of indemnity reinsurance with other insurance companies in order to reinsure portions of the
coverage provided by its annuity, life and accident and health insurance products. Indemnity reinsurance
agreements are intended to limit a life insurer’s maximum loss on a large or unusually hazardous risk or to
diversify  its  risks.  Indemnity  reinsurance  does  not  discharge  the  original  insurer’s  primary  liability  to  the
insured.

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The maximum loss retained by us on all life insurance policies we have issued was $0.1 million or less
as  of  December  31,  2010.  American  Equity  Life’s  reinsured  business  under  indemnity  reinsurance
agreements  is  primarily  ceded  to  two  reinsurers.  Reinsurance  related  to  life  and  accident  and  health
insurance that was ceded by us to these  reinsurers was immaterial.

During  2007,  American  Equity  Life  entered  into  reinsurance  agreements  with  Ace  Tempest  Life
Reinsurance Ltd and Hannover to cede to each 50% of the risk associated with our living income benefit
rider  on  certain  fixed  index  annuities  issued  in  2007.  The  amounts  ceded  under  these  agreements  were
immaterial as of and for the years ended December  31, 2010 and 2009.

We believe the assuming companies will be able to honor all contractual commitments, based on our
periodic  review  of  their  financial  statements,  insurance  industry  reports  and  reports  filed  with  state
insurance departments.

Regulation

Life insurance companies are subject to regulation and supervision by the states in which they transact
business. State insurance laws establish supervisory agencies with broad regulatory authority, including the
power to:

(cid:127) grant and revoke licenses to transact business;

(cid:127) regulate and supervise trade practices and market conduct;

(cid:127) establish guaranty associations;

(cid:127) license agents;

(cid:127) approve policy forms;

(cid:127) approve premium rates for some lines  of business;

(cid:127) establish reserve requirements;

(cid:127) prescribe the form and content of required financial statements and reports;

(cid:127) determine the reasonableness and adequacy of statutory capital and surplus;

(cid:127) perform financial, market conduct and other  examinations;

(cid:127) define acceptable accounting principles for  statutory reporting;

(cid:127) regulate the type and amount of permitted investments; and

(cid:127) limit  the  amount  of  dividends  and  surplus  note  payments  that  can  be  paid  without  obtaining

regulatory approval.

Our life subsidiaries are subject to periodic examinations by state regulatory authorities. In 2009, an
examination  of  American  Equity  Life  as  of  December  31,  2008,  was  performed  for  the  Iowa  Insurance
Division by its examiners under the authority granted to the Iowa Insurance Commissioner. There were no
adjustments to American Equity Life’s 2008 statutory financial statements as a result of this examination.
In 2009, the New York Insurance Department completed an examination of American Equity Investment
Life Insurance Company of New York as of December 31, 2007. There were no adjustments to American
Equity Investment Life Insurance Company of New York’s 2007 statutory financial statements required as
a result of this examination; however, it consented to a  prospective change  in its cash  flow testing (asset
adequacy) analysis which resulted in  a  $9.4 million increase  in December  31, 2010 statutory reserves.

The payment of dividends or the distributions, including surplus note payments, by our life subsidiar-
ies  is  subject  to  regulation  by  each  subsidiary’s  state  of  domicile’s  insurance  department.  Currently,
American  Equity  Life  may  pay  dividends  or  make  other  distributions  without  the  prior  approval  of  the

Page 9 of 77

Iowa  Insurance  Commissioner,  unless  such  payments,  together  with  all  other  such  payments  within  the
preceding  twelve  months,  exceed  the  greater  of  (1)  American  Equity  Life’s  statutory  net  gain  from
operations for the preceding calendar year, or (2) 10% of American Equity Life’s statutory surplus at the
preceding December 31. For 2011, up to $187.5 million can be distributed as dividends by American Equity
Life without prior approval of the Iowa Insurance Commissioner. In addition, dividends and surplus note
payments  may  be  made  only  out  of  earned  surplus,  and  all  surplus  note  payments  are  subject  to  prior
approval by regulatory authorities. American Equity Life had $493.6 million of statutory earned surplus at
December 31, 2010.

Most  states  have  also  enacted  regulations  on  the  activities  of  insurance  holding  company  systems,
including  acquisitions,  extraordinary  dividends,  the  terms  of  surplus  notes,  the  terms  of  affiliate  transac-
tions and other related matters. We are registered pursuant to such legislation in Iowa. A number of state
legislatures  have  also  considered  or  have  enacted  legislative  proposals  that  alter  and,  in  many  cases,
increase the authority of state agencies  to  regulate insurance  companies and holding company systems.

Most  states,  including  Iowa  and  New  York  where  our  life  subsidiaries  are  domiciled,  have  enacted
legislation or adopted administrative regulations affecting the acquisition of control of insurance compa-
nies  as  well  as  transactions  between  insurance  companies  and  persons  controlling  them.  The  nature  and
extent of such legislation and regulations currently in effect vary from state to state. However, most states
require  administrative  approval  of  the  direct  or  indirect  acquisition  of  10%  or  more  of  the  outstanding
voting  securities  of  an  insurance  company  incorporated  in  the  state.  The  acquisition  of  10%  of  such
securities is generally deemed to be the acquisition of ‘‘control’’ for the purpose of the holding company
statutes and requires not only the filing of detailed information concerning the acquiring parties and the
plan of acquisition, but also administrative approval prior to the acquisition. In many states, the insurance
authority may find that ‘‘control’’ in fact does not exist in circumstances in which a person owns or controls
more than 10% of the voting securities.

Although  the  federal  government  does  not  directly  regulate  the  business  of  insurance,  federal
legislation and administrative policies in several areas, including pension regulation, age and sex discrimi-
nation,  financial  services  regulation,  securities  regulation  and  federal  taxation  can  significantly  affect  the
insurance business.

On  July  21,  2010,  President  Obama  signed  into  law  the  Dodd-Frank  Wall  Street  Reform  and
Consumer Protection Act. Section 989J of this Act, known as the ‘‘Harkin Amendment,’’ provides a safe
harbor exemption from securities registration requirements for fixed index annuities, effectively overturn-
ing  SEC  Rule  151A  which  the  SEC  adopted  in  January  2009,  providing  for  the  regulation  of  fixed  index
annuities as securities beginning in January 12, 2011. Subsequently, in July 2010, Rule 151A was success-
fully challenged in court and vacated by the U.S. Court of Appeals for the D.C. Circuit, which led to the
SEC withdrawing Rule 151A under the  Securities Act  of  1933 on  October 14,  2010.

State  insurance  regulators  and  the  National  Association  of  Insurance  Commissioners  (‘‘NAIC’’)  are
continually  reexamining  existing  laws  and  regulations  and  developing  new  legislation  for  the  passage  by
state legislatures and new regulations for adoption by insurance authorities. Proposed laws and regulations
or those still under development pertain to insurer solvency and market conduct and in recent years have
focused on:

(cid:127) insurance company investments;

(cid:127) risk-based capital (‘‘RBC’’) guidelines, which consist of regulatory targeted surplus levels based on
the relationship of statutory capital and surplus, with prescribed adjustments, to the sum of stated
percentages of each element of a specified list of company  risk exposures;

(cid:127) the implementation of non-statutory guidelines and the circumstances under which dividends may

be paid;

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(cid:127) principles-based reserving;

(cid:127) product approvals;

(cid:127) agent licensing;

(cid:127) underwriting practices; and

(cid:127) life insurance and annuity sales practices.

The NAIC’s RBC requirements are intended to be used by insurance regulators as an early warning
tool  to  identify  deteriorating  or  weakly  capitalized  insurance  companies  for  the  purpose  of  initiating
regulatory  action.  The  RBC  formula  defines  a  minimum  capital  standard  which  supplements  low,  fixed
minimum capital and surplus requirements previously implemented on a state-by-state basis. Such require-
ments are not designed as a ranking  mechanism for adequately capitalized  companies.

The NAIC’s RBC requirements provide for four levels of regulatory attention depending on the ratio
of a company’s total adjusted capital to its RBC. Adjusted capital is defined as the total of statutory capital
and surplus, asset valuation reserve and certain other adjustments. Calculations using the NAIC formula at
December  31,  2010,  indicated  that  American  Equity  Life’s  ratio  of  total  adjusted  capital  to  the  highest
level  at which regulatory action might be initiated was 339%.

Our life subsidiaries also may be required, under the solvency or guaranty laws of most states in which
they do business, to pay assessments up to certain prescribed limits to fund policyholder losses or liabilities
of  insolvent  insurance  companies.  These  assessments  may  be  deferred  or  forgiven  under  most  guaranty
laws if they would threaten an insurer’s financial strength and, in certain instances, may be offset against
future premium taxes. Assessments related to business reinsured for periods prior to the effective date of
the reinsurance are the responsibility of the ceding companies.

Federal Income Tax

The  annuity  and  life  insurance  products  that  we  market  generally  provide  the  policyholder  with  a
federal  income  tax  advantage,  as  compared  to  certain  other  savings  investments  such  as  certificates  of
deposit and taxable bonds, in that federal income taxation on any increases in the contract values (i.e., the
‘‘inside build-up’’) of these products is deferred until it is received by the policyholder. With other savings
investments, the increase in value is generally taxed each year as it is realized. Additionally, life insurance
death benefits are generally exempt from income tax.

From time to time, various tax law changes have been proposed that could have an adverse effect on
our business, including the elimination of all or a portion of the income tax advantage described above for
annuities and life insurance. If legislation were enacted to eliminate the tax deferral for annuities, such a
change would have an adverse effect on our ability to sell non-qualified annuities. Non-qualified annuities
are annuities that are not sold to an  individual retirement account or other  qualified retirement plan.

Nearly all of the tax cuts which were contained in the Economic Growth and Tax Relief Reconciliation
Act of 2001 (the ‘‘2001 Act’’) and accelerated by the provisions of the Jobs and Growth Tax Reconciliation
Act of 2003 (the ‘‘2003 Act’’) were due to expire at the end of 2010. These tax cuts include a temporary
reduction in individual income tax rates which can lower the present value of the tax deferred advantage of
annuities  and  life  insurance  products  for  some  individuals.  On  December  17,  2010,  the  Tax  Relief,
Unemployment  Insurance  Reauthorization,  and  Job  Creation  Act  of  2010  was  signed  into  law  which
eliminated  the  expiration  of  many  of  the  2001  Act  tax  cuts  and  also  maintained  the  current  level  of
individual tax bracket rates.

Beginning  in  2013,  distributions  from  non-qualified  annuity  policies  will  be  considered  ‘‘investment
income’’  for  purposes  of  the  newly  enacted  Medicare  tax  on  investment  income  contained  in  the  Health
Care  and  Education  Reconciliation  Act  of  2010.  As  a  result,  in  certain  circumstances  a  3.8%  tax

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(‘‘Medicare Tax’’) may be applied to some or all of the taxable portion of distributions from non-qualified
annuities  to  individuals  whose  income  exceeds  certain  threshold  amounts.  This  new  tax  may  have  an
adverse  effect  on  our  ability  to  sell  non-qualified  annuities  to  individuals  whose  income  exceeds  these
threshold  amounts  and  could  accelerate  withdrawals  due  to  additional  tax.  The  constitutionality  of  the
Health Care and Education Reconciliation Act of 2010 is currently the subject of multiple litigation actions
initiated  by  various  state  attorneys  general,  and  it  is  also  the  subject  of  several  proposals  in  the  U.S.
Congress for amendment and/or repeal. The outcome of such litigation and legislative action as it relates
to the Medicare Tax is unknown at this  time.

Employees

As  of  December  31,  2010,  we  had  approximately  360  full-time  employees.  We  have  experienced  no
work  stoppages  or  strikes  and  consider  our  relations  with  our  employees  to  be  excellent.  None  of  our
employees are represented by a union.

ITEM 1A. RISK FACTORS

Although economic conditions both domestically and globally have continued to improve since the financial
crisis in 2008, we remain vulnerable to market uncertainty and continued financial instability of national,
state  and  local  governments.  Continued  difficult  conditions  in  the  global  capital  markets  and  economy
could deteriorate in the near future and affect our financial position and our level of earnings from our
operations.

Markets  in  the  United  States  and  elsewhere  experienced  extreme  volatility  and  disruption  since  the
second half of 2007, due in part to the financial stresses affecting the liquidity of the banking system and
the  financial  markets.  This  volatility  and  disruption  reached  unprecedented  levels  in  late  2008  and  early
2009.  The  United  States  entered  a  severe  recession  and  recovery  has  proved  to  be  slow  and  long-term.
High unemployment rates and lower average household income levels have emerged as continued lagging
indicators  of  a  slow  economic  recovery.  The  continuing  market  uncertainty  has  directly  and  materially
affected  our  investment  portfolio.  One  of  the  strategies  used  by  the  U.S.  government  to  stimulate  the
economy has been to keep interest rates low and increase the supply of United States dollars. While these
strategies have appeared to be somewhat successful, any future economic downturn or market disruption
could negatively impact our ability to reinvest these funds.

If market conditions deteriorate in 2011 or beyond it could result in additional other than temporary
impairments and impairments on our commercial mortgage loans. This may result in us needing to raise
additional capital to sustain our current business in force and new sales of our annuity products, which may
be difficult under current market conditions. If capital is available, it may be at terms that are not favorable
to us. If we are unable to raise adequate capital, we may be required to limit growth in sales of our annuity
products.

Additionally, if market conditions occurred that would subsequently effect our liquidity we could be
forced  to  limit  our  operations  and  our  business  could  suffer.  We  need  liquidity  to  pay  our  policyholder
benefits,  operating  expenses,  dividends  on  our  capital  stock,  and  to  service  our  debt  obligations.  The
principal  sources  of  our  liquidity  are  annuity  deposits,  investment  income  and  proceeds  from  the  sale,
maturity and call of investments. Additional sources of liquidity in normal markets also include a variety of
short and long-term instruments, including long-term debt and capital securities.

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Governmental initiatives intended to improve global and local economies that have been adopted may not
be effective and, in any event, may be accompanied by other initiatives, including new capital requirements
or other regulations, that could materially affect our results of operations, financial condition and liquidity
in ways that we cannot predict.

We are subject to extensive laws and regulations that are administered and enforced by a number of
different regulatory authorities including state insurance regulators, the NAIC, the SEC and the New York
Stock Exchange. Some of these authorities are or may in the future consider enhanced or new regulatory
requirements  intended  to  prevent  future  economic  crises  or  otherwise  assure  the  stability  of  institutions
under  their  supervision.  These  authorities  may  also  seek  to  exercise  their  supervisory  or  enforcement
authority in new or more robust ways. All of these possibilities, if they occurred, could affect the way we
conduct our business and manage our capital, and may require us to satisfy increased capital requirements,
any of which in turn could materially  affect  our results of operations, financial condition and liquidity.

We are exposed to significant financial and capital risk, including changing interest rates, credit spreads
and  equity  prices  which  may  have  an  adverse  affect  on  sales  of  our  products,  profitability,  investment
portfolio and reported book value per share.

Future changes in interest rates, credit spreads and equity and bond indices may result in fluctuations
in  the  income  derived  from  our  investments.  These  and  other  factors  due  to  the  current  economic
uncertainty could have a material adverse effect on our financial condition, results of operations or cash
flows.

Interest rate and credit spread risk

Our interest rate risk is related to market price  and changes in cash flow.  Substantial and  sustained
increases and decreases in market interest rates can materially and adversely affect the profitability of our
products, our ability to earn predictable returns, the fair value of our investments and the reported value of
stockholders’ equity. A rise in interest rates, in the absence of other countervailing changes, will increase
the  unrealized  loss  position  of  our  investment  portfolio.  With  respect  to  our  available  for  sale  fixed
maturity  securities,  such  declines  in  value  (net  of  income  taxes  and  certain  adjustments  for  assumed
changes  in  amortization  of  deferred  policy  acquisition  costs  and  deferred  sales  inducements)  reduce  our
reported stockholders’ equity and book  value per share.

If  interest  rates  rise  dramatically  within  a  short  period  of  time,  our  business  may  be  exposed  to
disintermediation risk. Disintermediation risk is the risk that our policyholders may surrender all or part of
their  contracts  in  a  rising  interest  rate  environment,  which  may  require  us  to  sell  assets  in  an  unrealized
loss position. Alternatively, we may increase crediting rates to retain business and reduce the level of assets
that  may  need  to  be  sold  at  a  loss.  However,  such  action  would  reduce  our  investment  spread  and  net
income.

We  hold  a  substantial  amount  of  fixed  maturity  securities  that  are  callable  by  the  issuer  prior  to
maturity, and since 2008, we have received significant amounts of redemption proceeds related to calls of
securities issued by United States Government sponsored agencies. We have reinvested the proceeds from
these redemptions into new securities issued by such agencies, corporate securities and securities issued by
United  States  municipalities,  states  and  territories.  The  callable  United  States  Government  sponsored
agencies that we own / purchase typically provide for 12 months of call protection, after which they may be
called on the first anniversary of the issue date, or any semi-annual or annual redemption date thereafter.
As such, at any financial reporting date, substantially all of the securities we own issued by United States
Government  sponsored  agencies  that  are  not  residential  mortgage-backed  securities  all  callable  by  the
respective agency within 12 months.

Due  to  the  long-term  nature  of  our  annuity  liabilities,  sustained  declines  in  long-term  interest  rates
may  result  in  increased  redemptions  of  our  fixed  maturity  securities  that  are  subject  to  call  redemption

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prior to maturity by the issuer and expose us to reinvestment risk. If we are unable to reinvest the proceeds
from  such  redemptions  into  investments  with  credit  quality  and  yield  characteristics  of  the  redeemed
securities, our net income and overall financial performance may be adversely affected. We have a certain
ability  to  mitigate  this  risk  by  lowering  crediting  rates  on  our  products  subject  to  certain  restrictions  as
discussed below.

Our exposure to credit spreads is related to market price and changes in cash flows related to changes
in  credit  spreads.  If  credit  spreads  widen  significantly  it  would  probably  lead  to  additional  other  than
temporary  impairments.  If  credit  spreads  tighten  significantly  it  could  result  in  reduced  net  investment
income associated with new purchases  of fixed maturity  securities.

Credit risk

We are subject to the risk that the issuers of our fixed maturity securities and other debt securities and
borrowers on our commercial mortgages, will default on principal and interest payments, particularly if a
major downturn in economic activity occurs. An increase in defaults on our fixed maturity securities and
commercial mortgage loan portfolios  could harm our financial strength and reduce our profitability.

Credit  and  cash  flow  assumption  risk  is  the  risk  that  issuers  of  securities,  mortgagees  on  mortgage
loans  or  other  parties,  including  reinsurers  and  derivatives  counterparties,  default  on  their  contractual
obligations or experience adverse changes to their contractual cash flow streams. We attempt to minimize
the adverse impact of this risk by monitoring portfolio diversification by asset class, creditor, industry, and
by complying with investment limitations governed by state insurance laws and regulations as applicable.
We  also  consider  all  relevant  objective  information  available  in  estimating  the  cash  flows  related  to
residential mortgage backed securities. We monitor and manage exposures to determine whether securities
are impaired or loans are deemed uncollectible.

We  use  derivative  instruments  to  fund  the  annual  credits  on  our  fixed  index  annuities.  We  purchase
derivative instruments, consisting primarily of one-year call options, from a number of counterparties. Our
policy is to acquire such options only from counterparties rated ‘‘A(cid:3)’’or better by a nationally recognized
rating  agency  and  the  maximum  credit  exposure  to  any  single  counterparty  is  subject  to  concentration
limits.  In  addition,  we  have  entered  into  credit  support  agreements  which  allow  us  to  require  posting  of
collateral  by  our  counterparties  to  secure  their  obligations  to  us  under  the  derivative  instruments.  If  our
counterparties  fail  to  honor  their  obligations  under  the  derivative  instruments,  our  revenues  may  not  be
sufficient to fund the annual index credits on our fixed index annuities. Any such failure could harm our
financial strength and reduce our profitability.

Liquidity risk

We could have difficulty selling our commercial mortgage loans because they are less liquid than our
publicly traded securities. If we require significant amounts of cash on short notice, we may have difficulty
selling these loans at attractive prices  or  in a  timely  manner, or  both.

Fluctuations in interest rates and investment spread could adversely affect our financial condition, results
of operations and cash flows.

A key component of our net income is the investment spread. A narrowing of investment spreads may
adversely  affect  operating  results.  Although  we  have  the  right  to  adjust  interest  crediting  rates  (cap,
participation or asset fee rates for fixed index annuities) on most products, changes to crediting rates may
not  be  sufficient  to  maintain  targeted  investment  spreads  in  all  economic  and  market  environments.  In
general, our ability to lower crediting rates is subject to minimum crediting rates filed with and approved
by  state  regulators.  In  addition,  competition  and  other  factors,  including  the  potential  for  increases  in
surrenders and withdrawals, may limit our ability to adjust or maintain crediting rates at levels necessary to
avoid  the  narrowing  of  spreads  under  certain  market  conditions.  Our  policy  structure  generally  provides

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for  resetting  of  policy  crediting  rates  at  least  annually  and  imposes  withdrawal  penalties  for  withdrawals
during the first 3 to 17 years a policy  is  in force.

Managing the investment spread on our fixed index annuities is more complex than it is for fixed rate
annuity products. We manage the index-based risk component of our fixed index annuities by purchasing
call options on the applicable indices to fund the annual index credits on these annuities and by adjusting
the caps, participation rates and asset fees on policy anniversary dates to reflect changes in the cost of such
options  which  varies  based  on  market  conditions.  The  price  of  such  options  generally  increases  with
increases in the volatility in the indices and interest rates, which may either narrow the spread or cause us
to  lower  caps  or  participation  rates.  Thus,  the  volatility  of  the  indices  adds  an  additional  degree  of
uncertainty  to  the  profitability  of  the  index  products.  We  attempt  to  mitigate  this  risk  by  resetting  caps,
participation rates and asset fees annually  on  the policy  anniversaries.

Our  valuation  of  fixed  maturity  and  equity  securities  may  include  methodologies,  estimates  and
assumptions  which  are  subject  to  differing  interpretations  and  could  result  in  changes  to  investment
valuations that may materially adversely affect our  results of operations or financial condition.

Fixed maturity securities and equity securities are reported at fair value in our consolidated balance
sheets. During periods of market disruption including periods of significantly rising or high interest rates,
rapidly widening credit spreads or illiquidity, it may be difficult to value certain of our securities if trading
becomes less frequent and/or market data becomes less observable. Prices provided by independent broker
quotes  or  independent  pricing  services  that  are  used  in  the  determination  of  fair  value  can  vary  signifi-
cantly  for  a  particular  security.  There  may  be  certain  asset  classes  that  were  in  active  markets  with
significant  observable  data  that  become  illiquid  due  to  the  current  financial  environment.  As  such,
valuations may include inputs and assumptions that are less observable or require greater judgment as well
as valuation methods that require greater judgment. Further, rapidly changing and unprecedented credit
and  equity  market  conditions  could  materially  impact  the  valuation  of  securities  as  reported  in  our
consolidated  financial  statements  and  the  period-to-period  changes  in  value  could  vary  significantly.
Decreases in value may have a material adverse effect on our results of operations or financial condition.

Defaults on commercial mortgage loans and volatility in performance may adversely affect our business,
financial condition and results of operations.

Commercial  mortgage  loans  face  heightened  delinquency  and  default  risk  due  to  recent  economic
conditions which have had a negative impact on the performance of the underlying collateral, resulting in
declining values and an adverse impact on the obligors of such instruments. An increase in the default rate
of  our  commercial  mortgage  loan  investments  could  have  an  adverse  effect  on  our  business,  financial
condition and results of operations.

In addition, the carrying value of commercial mortgage loans is negatively impacted by such factors.
The  carrying  value  of  commercial  mortgage  loans  is  stated  at  outstanding  principal  less  any  loan  loss
allowances  recognized.  Considerations  in  determining  allowances  include,  but  are  not  limited  to,  the
following:  (i)  declining  debt  service  coverage  ratios  and  increasing  loan  to  value  ratios;  (ii)  bankruptcy
filings  of  major  tenants  or  affiliates  of  the  borrower  on  the  property;  (iii)  catastrophic  events  at  the
property;  and  (iv)  other  subjective  events  or  factors,  including  whether  the  terms  of  the  debt  will  be
restructured.  There  can  be  no  assurance  that  management’s  assessment  of  loan  loss  allowances  on
commercial mortgage loans will not change in  future periods, which  could  lead to investment losses.

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We  face  competition  from  companies  that  have  greater  financial  resources,  broader  arrays  of  products,
higher  ratings  and  stronger  financial  performance,  which  may  impair  our  ability  to  retain  existing
customers, attract new customers and  maintain  our profitability and financial strength.

We  operate  in  a  highly  competitive  industry.  Many  of  our  competitors  are  substantially  larger  and
enjoy  substantially  greater  financial  resources,  higher  ratings  by  rating  agencies,  broader  and  more
diversified  product  lines  and  more  widespread  agency  relationships.  Our  annuity  products  compete  with
index,  fixed  rate  and  variable  annuities  sold  by  other  insurance  companies  and  also  with  mutual  fund
products, traditional bank investments and other retirement funding alternatives offered by asset manag-
ers, banks and broker-dealers. Our insurance products compete with those of other insurance companies,
financial  intermediaries  and  other  institutions  based  on  a  number  of  factors,  including  premium  rates,
policy terms and conditions, service provided to distribution channels and policyholders, ratings by rating
agencies, reputation and commission  structures.

While  we  compete  with  numerous  other  companies,  we  view  the  following  as  our  most  significant

competitors:

(cid:127) Allianz Life Insurance Company of North America;

(cid:127) Aviva USA;

(cid:127) Midland National Life Insurance Company;

(cid:127) ING USA Annuity & Life Insurance  Company;  and

(cid:127) North American Company for Life  and Health Insurance.

Our ability to compete depends in part on rates of interest credited to policyholder account balances
or  the  parameters  governing  the  determination  of  index  credits  which  is  driven  by  our  investment
performance. We will not be able to accumulate and retain assets under management for our products if
our investment results under perform the market or the competition, since such under performance likely
would result in asset withdrawals and reduced sales.

We compete for distribution sources for our products. We believe that our success in competing for
distributors  depends  on  factors  such  as  our  financial  strength,  the  services  we  provide  to,  and  the
relationships  we  develop  with  these  distributors  and  offering  competitive  commission  structures.  Our
distributors  are  generally  free  to  sell  products  from  whichever  providers  they  wish,  which  makes  it
important for us to continually offer distributors products and services they find attractive. If our products
or  services  fall  short  of  distributors’  needs,  we  may  not  be  able  to  establish  and  maintain  satisfactory
relationships with distributors of our annuity and life insurance products. Our ability to compete in the past
has  also  depended  in  part  on  our  ability  to  develop  innovative  new  products  and  bring  them  to  market
more quickly than our competitors. In order for us to compete in the future, we will need to continue to
bring  innovative  products  to  market  in  a  timely  fashion.  Otherwise,  our  revenues  and  profitability  could
suffer.

Our reinsurance program involves risks because we remain liable with respect to the liabilities ceded to
reinsurers if the reinsurers fail to meet  the obligations assumed by them.

Our life insurance subsidiaries cede certain policies to other insurance companies through reinsurance
agreements. American Equity Life has entered into two coinsurance agreements with EquiTrust covering
$1.3  billion  of  policy  benefit  reserves  at  December  31,  2010  and  into  two  funds  withheld  coinsurance
agreements  with  Athene  Life  Re  Ltd.  (‘‘Athene’’),  an  unauthorized  life  reinsurer  domiciled  in  Bermuda,
covering  $1.3  billion  of  policy  benefit  reserves  at  December  31,  2010.  Since  Athene  is  an  unauthorized
reinsurer,  the  annuity  deposits  that  have  been  ceded  to  Athene  are  held  in  a  trust  on  a  funds  withheld
basis. The funds withheld are required to remain at a value that is sufficient to support the current balance
of  policy  benefit  liabilities  of  the  ceded  business  on  a  statutory  basis.  If  the  value  of  the  funds  withheld

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would  ever  reach  a  point  where  it  is  less  than  the  amount  of  the  ceded  policy  benefit  liabilities  on  a
statutory  basis,  Athene  is  required  to  either  establish  a  letter  of  credit  or  deposit  securities  to  the  funds
withheld  for  the  amount  of  any  shortfall.  Athene  has  adequate  capital  reserves  and  a  significant  capital
commitment  from  its  equity  investor.  We  remain  liable  with  respect  to  the  policy  liabilities  ceded  to
EquiTrust and Athene should either  fail  to meet the  obligations assumed by them.

In addition, we have entered into other types of reinsurance contracts including indemnity reinsurance
and  financing  arrangements.  Should  any  of  these  reinsurers  fail  to  meet  the  obligations  assumed  under
such contracts, we remain liable with  respect to the liabilities ceded.

We may experience volatility in net income due to the application of fair value accounting to our derivative
instruments.

All  of  our  derivative  instruments,  including  certain  derivative  instruments  embedded  in  other  con-
tracts,  are  recognized  in  the  balance  sheet  at  their  fair  values  and  changes  in  fair  value  are  recognized
immediately in earnings. This impacts certain revenues and expenses we report for our fixed index annuity
business as follows:

(cid:127) We  must  present  the  call  options  purchased  to  fund  the  annual  index  credits  on  our  fixed  index
annuity products at fair value. The fair value of the call options is based upon the amount of cash
that would be required to settle the call options obtained from the counterparties adjusted for the
nonperformance risk of the counterparty. We record the change in fair value of these options as a
component  of  our  revenues.  The  change  in  fair  value  of  derivatives  includes  the  gains  or  losses
recognized at expiration of the option term or upon early termination and changes in fair value for
open positions.

(cid:127) The  contractual  obligations  for  future  annual  index  credits  are  treated  as  a  ‘‘series  of  embedded
derivatives’’  over  the  expected  life  of  the  applicable  contracts.  Increases  or  decreases  in  the  fair
value  of  embedded  derivatives  generally  correspond  to  increases  or  decreases  in  equity  market
performance  and  changes  in  the  interest  rates  used  to  discount  the  excess  of  the  projected  policy
contract values over the projected minimum guaranteed contract values. We record the change in
fair  value  of  these  embedded  derivatives  as  a  component  of  our  benefits  and  expenses  in  our
consolidated statements of operations.

The application of fair value accounting for derivatives and embedded derivatives in future periods to

our  fixed index annuity business may cause substantial volatility  in our reported net  income.

We may face unanticipated losses if there are significant deviations from our assumptions regarding the
probabilities that our annuity contracts will remain in force from one period to the next.

The expected future profitability of our annuity products is based in part upon expected patterns of
premiums, expenses and benefits using a number of assumptions, including those related to the probability
that a policy or contract will remain in force, or persistency, and mortality. Since no insurer can precisely
determine  persistency  or  mortality,  actual  results  could  differ  significantly  from  assumptions,  and  devia-
tions  from  estimates  and  assumptions  could  have  a  material  adverse  effect  on  our  business,  financial
condition or results of operations. For example actual persistency that is lower than our assumptions could
have an adverse impact on future profitability, especially in the early years of a policy or contract primarily
because we would be required to accelerate the amortization of expenses we deferred in connection with
the acquisition of the policy.

In  addition,  we  set  initial  crediting  rates  for  our  annuity  products  based  upon  expected  claims  and
payment  patterns,  using  assumptions  for,  among  other  factors,  mortality  rates  of  our  policyholders.  The
long-term  profitability  of  these  products  depends  upon  how  our  actual  experience  compares  with  our

Page 17 of 77

pricing assumptions. For example, if mortality rates are lower than our pricing assumptions, we could be
required to make more payments under certain annuity contracts  in addition to what  we had projected.

If our estimated gross profits change significantly from initial expectations we may be required to expense
our deferred policy acquisition costs and deferred sales inducements in an accelerated manner, which would
reduce our profitability.

Deferred policy acquisition costs represent costs that vary with and primarily relate to the acquisition
of  new  business.  Deferred  sales  inducements  are  contract  enhancements  such  as  first-year  premium  and
interest  bonuses  that  are  credited  to  policyholder  account  balances.  These  costs  are  capitalized  when
incurred and are amortized over the life of the contracts. Current amortization of these costs is generally in
proportion to expected gross profits from interest margins and, to a lesser extent, from surrender charges.
Unfavorable  experience  with  regard  to  expected  expenses,  investment  returns,  mortality  or  withdrawals
may  cause  acceleration  of  the  amortization  of  these  costs  resulting  in  an  increase  of  expenses  and  lower
profitability.

If  we  do  not  manage  our  growth  effectively,  our  financial  performance  could  be  adversely  affected;  our
historical growth rates may not be indicative of our  future growth.

We  have  experienced  rapid  growth  since  our  formation  in  December  1995.  For  the  year  ended
December 31, 2010, our deposits from sales of new annuities were $4.7 billion. We intend to continue to
grow  by  recruiting  new  independent  agents,  increasing  the  productivity  of  our  existing  agents,  expanding
our  insurance  distribution  network,  developing  new  products,  expanding  into  new  product  lines,  and
continuing  to  develop  new  incentives  for  our  sales  agents.  Future  growth  will  impose  significant  added
responsibilities  on  our  management,  including  the  need  to  identify,  recruit,  maintain  and  integrate
additional  employees,  including  management.  There  can  be  no  assurance  that  we  will  be  successful  in
expanding  our  business  or  that  our  systems,  procedures  and  controls  will  be  adequate  to  support  our
operations  as  they  expand.  In  addition,  due  to  our  rapid  growth  and  resulting  increased  size,  it  may  be
necessary to expand the scope of our investing activities to asset classes in which we historically have not
invested or have not had significant exposure. If we are unable to adequately manage our investments in
these classes, our financial condition or operating results in the future could be less favorable than in the
past. Further, we have utilized reinsurance in the past to support our growth. The future availability and
cost  of  reinsurance  is  uncertain.  Our  failure  to  manage  growth  effectively,  or  our  inability  to  recruit,
maintain  and  integrate  additional  qualified  employees  and  independent  agents,  could  have  a  material
adverse effect on our business, financial condition or results of operations. In addition, due to our rapid
growth, our historical growth rates are not likely to accurately reflect our future growth rates or our growth
potential.  We  cannot  assure  you  that  our  future  revenues  will  increase  or  that  we  will  continue  to  be
profitable.

If we are unable to attract and retain national marketing organizations and independent agents, sales of our
products may be reduced.

We distribute our annuity products through a variable cost distribution network which included over
50  national  marketing  organizations  and  37,000  independent  agents  as  of  December  31,  2010.  We  must
attract and retain such marketers and agents to sell our products. Insurance companies compete vigorously
for productive agents. We compete with other life insurance companies for marketers and agents primarily
on the basis of our financial position, support services, compensation and product features. Such marketers
and agents may promote products offered by other life insurance companies that may offer a larger variety
of  products  than  we  do.  Our  competitiveness  for  such  marketers  and  agents  also  depends  upon  the
long-term relationships we develop with them. If we are unable to attract and retain sufficient marketers
and agents to sell our products, our ability to compete and our revenues would suffer.

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We may require additional capital to support our business and sustained future growth which may not be
available when needed or may be available only on unfavorable terms.

Our long-term strategic capital requirements will depend on many factors including the accumulated
statutory earnings of our life insurance subsidiaries and the relationship between the statutory capital and
surplus  of  our  life  insurance  subsidiaries  and  various  elements  of  required  capital.  To  support  long-term
capital  requirements,  we  may  need  to  increase  or  maintain  the  statutory  capital  and  surplus  of  our  life
insurance subsidiaries through additional financings, which could include debt, equity, financing arrange-
ments  and/or  other  surplus  relief  transactions.  Adverse  market  conditions  have  affected  and  continue  to
affect the availability and cost of capital. Such financings, if available at all, may be available only on terms
that are not favorable to us. If we cannot maintain adequate capital, we may be required to limit growth in
sales of new annuity products, and such action could adversely affect our business, financial condition or
results of operations.

Changes  in state and federal regulation  may affect  our profitability.

We  are  subject  to  regulation  under  applicable  insurance  statutes,  including  insurance  holding  com-
pany  statutes,  in  the  various  states  in  which  our  life  insurance  subsidiaries  transact  business.  Our  life
insurance subsidiaries are domiciled in New York and Iowa. We are currently licensed to sell our products
in  50  states  and  the  District  of  Columbia.  Insurance  regulation  is  intended  to  provide  safeguards  for
policyholders rather than to protect shareholders of insurance companies or their holding companies. As
increased  scrutiny  has  been  placed  upon  the  insurance  regulatory  framework,  a  number  of  state  legisla-
tures have considered or enacted legislative proposals that alter, and in many cases increase, state authority
to regulate insurance companies and  holding company systems.

Regulators oversee matters relating to trade practices, policy forms, claims practices, guaranty funds,
types  and  amounts  of  investments,  reserve  adequacy,  insurer  solvency,  minimum  amounts  of  capital  and
surplus, transactions with related parties, changes  in control  and payment  of dividends.

State insurance regulators and the NAIC continually reexamine existing laws and regulations and may

impose changes in the future.

Our  life  insurance  subsidiaries  are  subject  to  the  NAIC’s  risk-based  capital  requirements  which  are
intended  to  be  used  by  insurance  regulators  as  an  early  warning  tool  to  identify  deteriorating  or  weakly
capitalized  insurance  companies  for  the  purpose  of  initiating  regulatory  action.  Our  life  insurance
subsidiaries also may be required, under solvency or guaranty laws of most states in which they do business,
to  pay  assessments  up  to  certain  prescribed  limits  to  fund  policyholder  losses  or  liabilities  for  insolvent
insurance companies.

Although the federal government does not directly regulate the insurance business, federal legislation
and  administrative  policies  in  several  areas,  including  pension  regulation,  age  and  sex  discrimination,
financial  services  regulation,  securities  regulation  and  federal  taxation,  can  significantly  affect  the  insur-
ance  business.  In  addition,  legislation  has  been  introduced  in  Congress  which  could  result  in  the  federal
government assuming some role in the  regulation  of the insurance industry.

On July 21, 2010, President Obama signed into law the Dodd-Frank Act which, among other things,
imposes  a  comprehensive  new  regulatory  regime  on  the  over-the-counter  (‘‘OTC’’)  derivatives  market-
place.  The  derivatives  legislation  is  set  forth  in  Title  VII  of  the  Dodd-Frank  Act  entitled  ‘‘Wall  Street
Transparency and Accountability’’ (the ‘‘Derivatives Title’’). With limited exceptions, the provisions of the
Derivatives  Title  become  effective  on  the  later  of  360  days  following  enactment  and,  to  the  extent  a
provision requires rulemaking, not less than 60 days after publication of the final rule. Once effective, this
legislation  will  subject  swap  dealers  and  ‘‘major  swap  participants’’  (as  defined  in  the  legislation  and
further clarified by the rulemaking) to substantial supervision and regulation, including capital standards,
margin  requirements,  business  conduct  standards,  recordkeeping  and  reporting  requirements.  It  also

Page 19 of 77

requires  central  clearing  for  certain  derivatives  transactions  that  the  U.S.  Commodities  Futures  Trading
Commission  (‘‘CFTC’’)  determines  must  be  cleared  and  are  accepted  for  clearing  by  a  ‘‘derivatives
clearing  organization’’  (subject  to  certain  exceptions)  and  provides  the  CFTC  with  authority  to  impose
position limits across markets. Many key concepts, processes and issues under the Derivatives Title have
been left to the relevant regulators to define and address. Although it is not possible at this time to assess
the  impact  of  the  Dodd-Frank  Act  and  any  future  regulations  implementing  the  new  legislation,  the
Dodd-Frank  Act  and  any  such  regulations  may  subject  us  to  additional  restrictions  on  our  hedging
positions  which  may  have  an  adverse  effect  on  our  ability  to  hedge  risks  associated  with  our  business,
including our fixed index annuity business, or  on the  cost of our hedging  activity.

The  Dodd-Frank  Act  also  created  a  Financial  Stability  and  Oversight  Council.  The  Council  may
designate by a 2⁄3 vote whether certain insurance companies and insurance holding companies pose a grave
threat to the financial stability of the United States, in which case such companies would become subject to
prudential  regulation  by  the  Board  of  Governors  of  the  U.S.  Federal  Reserve  (the  ‘‘Federal  Reserve
Board’’)  (including  capital  requirements,  leverage  limits,  liquidity  requirements  and  examinations).  The
Federal  Reserve  Board  may  limit  such  company’s  ability  to  enter  into  merger  transactions,  restrict  its
ability to offer financial products, require it to terminate one or more activities, or impose conditions on
the  manner  in  which  it  conducts  activities.  The  Dodd-Frank  Act  also  established  a  Federal  Insurance
Office under the U.S. Treasury Department to monitor all aspects of the insurance industry and of lines of
business  other  than  certain  health  insurance,  certain  long-term  care  insurance  and  crop  insurance.  The
director of the Federal Insurance Office will have the ability to recommend that an insurance company or
an  insurance  holding  company  be  subject  to  heightened  prudential  standards.  The  Dodd-Frank  Act  also
provides for the pre-emption of state laws in certain instances involving the regulation of reinsurance and
other  limited  insurance  matters.  The  Dodd-Frank  Act  requires  extensive  rule-making  and  other  future
regulatory action, which in some cases will  take a period of years to implement.

The  regulatory  framework  at  the  state  and  federal  level  applicable  to  our  insurance  products  is
evolving.  The  changing  regulatory  framework  could  affect  the  design  of  such  products  and  our  ability  to
sell certain products. Any changes in these laws and regulations could materially and adversely affect our
business, financial condition or results of operations.

Changes in federal income taxation laws, including any reduction in individual income tax rates, may affect
sales of our products and profitability.

The  annuity  and  life  insurance  products  that  we  market  generally  provide  the  policyholder  with
certain  federal  income  tax  advantages.  For  example,  federal  income  taxation  on  any  increases  in
non-qualified  annuity  contract  values  (i.e.  the  ‘‘inside  build-up’’)  is  deferred  until  it  is  received  by  the
policyholder. With other savings investments, such as certificates of deposit and taxable bonds, the increase
in  value  is  generally  taxed  each  year  as  it  is  realized.  Additionally,  life  insurance  death  benefits  are
generally  exempt from income tax.

From time to time, various tax law changes have been proposed that could have an adverse effect on
our business, including the elimination of all or a portion of the income tax advantages described above for
annuities and life insurance. If legislation were enacted to eliminate the tax deferral for annuities, such a
change would have an adverse effect on our ability to sell non-qualified annuities. Non-qualified annuities
are annuities that are not sold to a qualified retirement plan.

Beginning  in  2013,  distributions  from  non-qualified  annuity  policies  will  be  considered  ‘‘investment
income’’  for  purposes  of  the  newly  enacted  Medicare  tax  on  investment  income  contained  in  the  Health
Care  and  Education  Reconciliation  Act  of  2010.  As  a  result,  in  certain  circumstances  a  3.8%  tax
(‘‘Medicare Tax’’) may be applied to some or all of the taxable portion of distributions from non-qualified
annuities  to  individuals  whose  income  exceeds  certain  threshold  amounts.  This  new  tax  may  have  an
adverse  effect  on  our  ability  to  sell  non-qualified  annuities  to  individuals  whose  income  exceeds  these

Page 20 of 77

threshold  amounts  and  could  accelerate  withdrawals  due  to  additional  tax.  The  constitutionality  of  the
Health Care and Education Reconciliation Act of 2010 is currently the subject of multiple litigation actions
initiated by various state attorneys general, and the Act is also the subject of several proposals in the US
Congress for amendment and/or repeal. The outcome of such litigation and legislative action as it relates
to the 3.8% Medicare tax is unknown  at this  time.

We face risks relating to litigation, including the costs of such litigation, management distraction and the
potential for damage awards, which may adversely impact our business.

We  are  occasionally  involved  in  litigation,  both  as  a  defendant  and  as  a  plaintiff.  In  addition,  state
regulatory  bodies,  such  as  state  insurance  departments,  the  SEC,  the  Financial  Industry  Regulatory
Authority, Inc. (‘‘FINRA’’), the Department of Labor and other regulatory bodies regularly make inquiries
and  conduct  examinations  or  investigations  concerning  our  compliance  with,  among  other  things,  insur-
ance laws, securities laws, the Employee Retirement Income Security Act of 1974, as amended, and laws
governing the activities of broker-dealers. Companies in the life insurance and annuity business have faced
litigation,  including  class  action  lawsuits,  alleging  improper  product  design,  improper  sales  practices  and
similar claims. We are currently a defendant in a class action and a purported class action lawsuit alleging
improper  sales  practices.  In  these  lawsuits,  the  plaintiffs  are  seeking  returns  of  premiums  and  other
compensatory and punitive damages.

In  February  2011,  we  entered  into  a  settlement  with  the  plaintiffs  in  the  class  action  lawsuit.
Preliminary  approval  of  the  settlement  was  issued  by  the  court  on  March  1,  2011,  and  although  we
anticipate  final  court  approval  of  the  settlement,  there  can  be  no  assurance  of  such  final  approval.  The
pending  purported  class  action  lawsuit  is  in  the  pre-litigation  and  discovery  stages.  Although  we  do  not
believe  this  lawsuit  will  have  a  material  adverse  effect  on  our  business,  financial  condition  or  results  of
operations, there can be no assurance that such litigation, or any other pending or future litigation, will not
have such an effect, whether financially,  through distraction of management  or otherwise.

A downgrade in our credit or financial strength ratings may increase our future cost of capital and may
reduce  new  sales,  adversely  affect  relationships  with  distributors  and  increase  policy  surrenders  and
withdrawals.

Currently, our senior unsecured indebtedness carries a ‘‘bbb(cid:3)’’ rating from A.M. Best Company and
a ‘‘BB+’’ rating from Standard & Poor’s. Our ability to maintain such ratings is dependent upon the results
of  operations  of  our  subsidiaries  and  our  financial  strength.  If  we  fail  to  preserve  the  strength  of  our
balance  sheet  and  to  maintain  a  capital  structure  that  rating  agencies  deem  suitable,  it  could  result  in  a
downgrade  of  the  ratings  applicable  to  our  senior  unsecured  indebtedness.  A  downgrade  would  likely
reduce the fair value of the common  stock and may  increase our future  cost of capital.

Financial  strength  ratings  are  important  factors  in  establishing  the  competitive  position  of  life
insurance and annuity companies. In recent years, the market for annuities has been dominated by those
insurers with the highest ratings. A ratings downgrade, or the potential for a ratings downgrade, could have
a number of adverse effects on our business. For example, distributors and sales agents for life insurance
and annuity products use the ratings as one factor in determining which insurer’s annuities to market. A
ratings  downgrade  could  cause  those  distributors  and  agents  to  seek  alternative  carriers.  In  addition,  a
ratings downgrade could materially increase the number of policy or contract surrenders we experience, as
well as our ability to obtain reinsurance or obtain  reasonable pricing on  reinsurance.

Financial strength ratings are measures of an insurance company’s ability to meet contractholder and
policyholder obligations and generally involve quantitative and qualitative evaluations by rating agencies of
a company’s financial condition and operating performance. Generally, rating agencies base their ratings
upon  information  furnished  to  them  by  the  insurer  and  upon  their  own  investigations,  studies  and
assumptions.  Ratings  are  based  upon  factors  of  concern  to  agents,  policyholders  and  intermediaries  and

Page 21 of 77

are  not  directed  toward  the  protection  of  investors  and  are  not  recommendations  to  buy,  sell  or  hold
securities.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

We lease commercial office space in one building in West Des Moines, Iowa, for our principal offices
under  an  operating  lease  that  expires  on  November  21,  2021.  We  also  lease  our  office  in  Pell  City,
Alabama, pursuant to an operating lease that expires on December 31, 2011. We are fully utilizing these
facilities and believe both locations to  be  sufficient to house  our operations for  the foreseeable  future.

Item 3. Legal Proceedings

We  are  occasionally  involved  in  litigation,  both  as  a  defendant  and  as  a  plaintiff.  In  addition,  state
regulatory bodies, such as state insurance departments, the SEC, FINRA, the Department of Labor, and
other  regulatory  bodies  regularly  make  inquiries  and  conduct  examinations  or  investigations  concerning
our  compliance  with,  among  other  things,  insurance  laws,  securities  laws,  the  Employee  Retirement
Income Security Act of 1974, as amended, and laws governing  the activities  of  broker-dealers.

In recent years, companies in the life insurance and annuity business have faced litigation, including
class action lawsuits, alleging improper product design, improper sales practices and similar claims. We are
currently a defendant in two lawsuits, one class action and one purported class action, involving allegations
of  improper  sales  practices  and  similar  claims  as  described  below.  In  February  2011,  we  entered  into  a
settlement with the plaintiffs in the class action lawsuit, which is subject to final court approval and is more
fully described below. The pending purported class action lawsuit referred to below is in the pre-litigation
and  discovery  stages  and  we  do  not  have  sufficient  information  to  make  an  assessment  of  the  plaintiffs’
claims  for  liability  or  damages.  The  plaintiffs  are  seeking  undefined  amounts  of  damages  or  other  relief,
including  punitive  damages,  which  are  difficult  to  quantify  and  cannot  be  estimated  based  on  the
information  currently  available.  While  we  are  uncertain  as  to  the  ultimate  outcome  of  the  pending
purported  class  action  lawsuit,  there  can  be  no  assurance  that  such  litigation,  or  any  other  pending  or
future litigation, will not have a material adverse effect on our business, financial condition, or results of
operations.

We are a defendant in two cases, including (i) Stephens v. American Equity Investment Life Insurance
Company,  et.  al.,  in  the  San  Luis  Obispo  Superior  Court,  San  Francisco,  California  (complaint  filed
November  29,  2004)  (the  ‘‘SLO  Case’’)  and  (ii)  McCormack,  et  al.  v.  American  Equity  Investment  Life
Insurance  Company,  et  al.,  in  the  United  States  District  Court  for  the  Central  District  of  California,
Western Division and Anagnostis v. American Equity, et al., coordinated in the Central District, entitled, In
Re:  American  Equity  Annuity  Practices  and  Sales  Litigation,  in  the  United  States  District  Court  for  the
Central  District  of  California,  Western  Division  (complaint  filed  September  7,  2005)  (the  ‘‘Los  Angeles
Case’’).

Page 22 of 77

The plaintiffs in the SLO Case represent a class of individuals who are California residents age 65 and
older and who either purchased their annuity from us through a co-defendant marketing organization or
who purchased one of a defined set of particular annuities issued by us. The named plaintiffs in this case
are: Chalys M. Stephens and John P. Stephens. Following a mediation conducted on January 21, 2011, we
reached a settlement in principal with the plaintiffs. Preliminary approval of the settlement was issued by
the court on March 1, 2011, and although we anticipate final court approval of the settlement, there can be
no assurance of such final approval. The settlement, if final court approval is received, will provide a total
settlement benefit of $36 million to past  and present policyholders who are members  of  the class  and, if
awarded by the court, will provide for attorneys’ fees payable to the plaintiffs’ counsel of up to $11 million,
litigation expenses in an amount up to $950,000, and incentives of $25,000 payable to each of the two class
representatives. The net charge to operations for the settlement (after related reductions in amortization
of  deferred  sales  inducements  and  deferred  policy  acquisition  costs  and  income  taxes)  was  $27.3  million
and is included in our consolidated financial statements for  the year ended December 31,  2010.

The Los Angeles Case is a consolidated action involving several lawsuits filed by individuals, and the
individuals are seeking class action status for a national class of purchasers of annuities issued by us. The
named plaintiffs in this consolidated case are Bernard McCormack, Gust Anagnostis by and through Gary
S. Anagnostis and Robert C. Anagnostis, Regina Bush by and through Sharon Schipiour, Lenice Mathews
by and through Mary Ann Maclean and George Miller. The allegations generally attack the suitability of
sales  of  deferred  annuity  products  to  persons  over  the  age  of  65.  The  plaintiffs  seek  recessionary  and
injunctive  relief  including  restitution  and  disgorgement  of  profits  on  behalf  of  all  class  members  under
California  Business  &  Professions  Code  section  17200  et  seq.  and  Racketeer  Influenced  and  Corrupt
Organizations Act; compensatory damages for breach of fiduciary duty and aiding and abetting of breach
of fiduciary duty; unjust enrichment and constructive trust; and other pecuniary damages under California
Civil  Code  section  1750  and  California  Welfare  &  Institutions  Codes  section  15600  et  seq.  We  are
vigorously defending against both class  action  status as  well as  the underlying claims.

Item 4. Reserved

Page 23 of 77

PART II

Item 5. Market for Registrant’s Common Equity,  Related  Stockholder Matters  and Issuer Purchases

of Equity Securities

Our  common  stock  is  traded  on  the  New  York  Stock  Exchange  (‘‘NYSE’’)  under  the  symbol  AEL.

The following table sets forth the high and low  prices of our common stock as quoted on the NYSE.

2010
First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2009
First Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth Quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High

Low

$10.99
$11.64
$11.19
$13.01

$ 7.40
$ 8.86
$ 8.65
$ 8.40

$ 6.65
$ 8.53
$ 9.19
$10.11

$ 2.96
$ 4.01
$ 5.24
$ 6.10

As of March 2, 2011, there were approximately 7,700 holders of our common stock. In 2010 and 2009,
we  paid  an  annual  cash  dividend  of  $0.10  and  $0.08,  respectively,  per  share  on  our  common  stock.  We
intend  to  continue  to  pay  an  annual  cash  dividend  on  such  shares  so  long  as  we  have  sufficient  capital
and/or future earnings to do so. However, we anticipate retaining most of our future earnings, if any, for
use in our operations and the expansion of our business. Any further determination as to dividend policy
will  be  made  by  our  board  of  directors  and  will  depend  on  a  number  of  factors,  including  our  future
earnings,  capital  requirements,  financial  condition  and  future  prospects  and  such  other  factors  as  our
board of directors may deem relevant.

Since we are a holding company, our ability to pay cash dividends depends in large measure on our
subsidiaries’ ability to make distributions of cash or property to us. Iowa insurance laws restrict the amount
of  distributions  American  Equity  Life  can  pay  to  us  without  the  approval  of  the  Iowa  Insurance
Commissioner. See Management’s Discussion and Analysis of Financial Condition and Results of Opera-
tions and note 12 to our audited consolidated financial statements.

Issuer  Purchases of Equity Securities

There were no issuer purchases of equity securities for the quarter ended  December 31,  2010.

We have a Rabbi Trust, the NMO Deferred Compensation Trust, which purchases our common shares
to fund the amount of shares earned by our agents and vested under the NMO Deferred Compensation
Plan.  At  December  31,  2010,  agents  had  earned  81,745  shares  which  had  vested  but  had  not  yet  been
purchased and contributed to the Rabbi  Trust.

In  addition,  we  have  a  share  repurchase  program  under  which  we  are  authorized  to  purchase  up  to
10,000,000 shares of our common stock. As of December 31, 2010 we have repurchased 3,845,296 shares of
our  common  stock  under  this  program.  We  suspended  the  repurchase  of  our  common  stock  under  this
program in August of 2008.

The  maximum  number  of  shares  that  may  yet  be  purchased  under  these  plans  is  6,236,449  at

December 31, 2010.

Page 24 of 77

Item 6. Selected Consolidated Financial  Data

The summary consolidated financial and other data should be read in conjunction with Management’s
Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  and  our  audited  consolidated
financial statements and related notes appearing elsewhere in this report. The results for past periods are
not necessarily indicative of results that  may be expected for  future periods.

Consolidated Statements of Operations  Data:
Revenues

Annuity  product charges . . . . . . . . . . . . . . . .
Net  investment income . . . . . . . . . . . . . . . . .
Change  in fair value  of  derivatives . . . . . . . . .
Net  realized gains on investments, excluding

other than temporary impairment  (‘‘OTTI’’)
losses . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net  OTTI  losses recognized  in operations . . .
Total  revenues . . . . . . . . . . . . . . . . . . . . . . .

Benefits  and expenses

Interest  sensitive  and  index product benefits . .
Change  in fair value  of  embedded derivatives .
Amortization  of deferred sales inducements

Year ended December 31,

2010

2009

2008

2007

2006

(Dollars in thousands, except per share data)

$
69,075
1,036,106
168,862

$

63,358
932,172
216,896

$ 52,671
822,077
(372,009)

$ 45,828
719,916
(59,985)

$ 39,472
677,638
183,783

23,726
(23,867)
1,285,592

51,279
(86,771)
1,188,913

5,555
(192,648)
337,904

501
(4,383)
714,500

2,682
(1,337)
915,860

733,218
130,950

347,883
529,508

205,131
(210,753)

560,209
(67,902)

404,269
151,057

and  policy acquisition  costs . . . . . . . . . . . .

192,261

128,008

157,443

68,038

119,716

Interest  expense  on notes payable and

subordinated debentures . . . . . . . . . . . . . .

37,031

30,672

39,218

43,436

42,632

Interest  expense  on amounts  due under

repurchase agreements . . . . . . . . . . . . . . .
Other  operating costs and expenses . . . . . . . .
Total  benefits and expenses . . . . . . . . . . . . . .
Income  before income  taxes . . . . . . . . . . . . . . .
Income  tax expense . . . . . . . . . . . . . . . . . . . . .
Net  income . . . . . . . . . . . . . . . . . . . . . . . . . .
Per Share Data:
Earnings  per common share . . . . . . . . . . . . . . .
Earnings  per common  share—assuming  dilution .
Dividends declared per common share . . . . . . .
Non-GAAP Financial  Measure(a):
Operating income . . . . . . . . . . . . . . . . . . . . . .

Reconciliation to net  income:
Net  income . . . . . . . . . . . . . . . . . . . . . . . . . .
Net  realized gains and net OTTI  losses  on

investments,  net of  offsets

. . . . . . . . . . . . . .

Convertible debt extinguishment, net  of income

taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net  effect of  derivatives, embedded derivatives

and  other index annuity,  net of offsets . . . . . .
Effect  of counterparty default, net of  offsets . . .
Litigation settlement,  net of  offsets . . . . . . . . . .

—
114,615
1,220,326
65,266
22,333
42,933

534
57,255
1,102,749
86,164
17,634
68,530

8,207
52,633
260,851
77,053
61,106
15,947

15,926
48,230
676,356
38,144
11,914
26,230

32,931
40,418
799,831
116,029
41,068
74,961

$

$

0.73
0.68
0.10

$

1.22
1.18
0.08

$

0.30
0.30
0.07

$

0.46
0.46
0.06

1.33
1.26
0.05

$ 108,947

$ 101,778

$ 72,472

$ 61,532

$ 69,977

$

42,933

$

68,530

$ 15,947

$ 26,229

$ 74,961

379

171

38,167
—
27,297

(1,339)

92,524

1,688

(427)

687

(5,702)

—

—

29,952
3,948
—

(31,038)
741
—

33,615
—
—

(4,557)
—
—

Operating income . . . . . . . . . . . . . . . . . . . . . .

$ 108,947

$ 101,778

$ 72,472

$ 61,532

$ 69,977

Operating income per common share . . . . . . . .
Operating income  per  common share—assuming
dilution . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

1.86

$

1.81

$

1.35

$

1.08

$

1.24

1.70

1.75

1.30

1.05

1.18

Page 25 of 77

Consolidated Balance Sheet  Data:
Total  investments . . . . . . . . . . . . . . .
Total  assets . . . . . . . . . . . . . . . . . . .
Policy  benefit reserves . . . . . . . . . . . .
Notes  payable . . . . . . . . . . . . . . . . .
Subordinated  debentures . . . . . . . . . .
Accumulated other  comprehensive

income  (loss) (‘‘AOCI’’) . . . . . . . . .
Total  stockholders’ equity . . . . . . . . .
Other Data:
Life  subsidiaries’ statutory capital and

As of and for the Year Ended December 31,

2010

2009

2008

2007

2006

(Dollars in thousands, except per share data)

$19,816,931
26,426,763
23,655,807
330,835
268,435

$15,374,110
21,312,004
19,336,221
316,468
268,347

$12,719,605
17,081,740
15,809,539
247,750
268,209

$12,610,895
16,384,690
14,711,780
248,968
268,330

$11,385,464
14,979,198
13,207,931
243,022
268,489

81,820
938,047

(30,456)
754,623

(147,376)
496,844

(38,929)
621,324

(38,769)
607,502

surplus and asset valuation reserve .

1,456,679

1,239,651

1,011,682

1,013,845

1,009,192

Life  subsidiaries’ statutory net gain

from operations before  income taxes
and  realized capital gains (losses) . .

Life  subsidiaries’ statutory net income

(loss) . . . . . . . . . . . . . . . . . . . . . .
Book value per share(b) . . . . . . . . . .
Book value per share, excluding

AOCI(b) . . . . . . . . . . . . . . . . . . .

322,133

253,146

129,046

41,473

172,865
16.07

$

116,895
13.08

$

$

(7,073)
9.46

$

17,010
11.11

$

14.67

13.61

12.27

11.81

95,217

89,875
10.82

11.51

(a)

In  addition  to  net  income,  we  have  consistently  utilized  operating  income,  operating  income  per  common
share  and  operating  income  per  common  share—assuming  dilution,  non-GAAP  financial  measures  com-
monly  used  in  the  life  insurance  industry,  as  economic  measures  to  evaluate  our  financial  performance.
Operating income equals net income adjusted to eliminate the impact of net realized gains on investments
including  net  OTTI  losses  recognized  in  operations  and  related  deferred  tax  asset  valuation  allowance,
(gain)  loss  on  extinguishment  of  convertible  debt,  fair  value  changes  in  derivatives  and  embedded  deriva-
tives,  the  Lehman  counterparty  default  on  expired  call  options  and  the  net  charge  to  settle  a  class  action
lawsuit. Because these items fluctuate from year to year in a manner unrelated to core operations, we believe
measures  excluding  their  impact  are  useful  in  analyzing  operating  trends.  We  believe  the  combined
presentation  and  evaluation  of  operating  income  together  with  net  income,  provides  information  that  may
enhance  an investor’s  understanding  of  our underlying results and profitability.

(b) Book  value  per  share  and  book  value  per  share  excluding  AOCI  is  calculated  as  total  stockholders’  equity
and  total  stockholders’  equity  excluding  AOCI  divided  by  the  total  number  of  shares  of  common  stock
outstanding. AOCI fluctuates from year to year due to unrealized changes in the fair value of available for
sale  investments.  Shares  outstanding  include  shares  held  by  the  NMO  Deferred  Compensation  Trust  and
exclude  unallocated  shares  held  by  our  employee  stock  ownership  plan—see  note  11  to  our  audited
consolidated  financial statements.

Page 26 of 77

Item 7. Management’s Discussion and  Analysis  of Financial  Condition and  Results  of Operations

Management’s  discussion  and  analysis  reviews  our  consolidated  financial  position  at  December  31,
2010  and  2009,  and  our  consolidated  results  of  operations  for  the  three  years  in  the  period  ended
December  31,  2010,  and  where  appropriate,  factors  that  may  affect  future  financial  performance.  This
discussion should be read in conjunction with our audited consolidated financial statements, notes thereto
and selected consolidated financial data appearing elsewhere in this  report.

Cautionary Statement Regarding Forward-Looking Information

All statements, trend analyses and other information contained in this report and elsewhere (such as
in filings by us with the SEC, press releases, presentations by us or our management or oral statements)
relative  to  markets  for  our  products  and  trends  in  our  operations  or  financial  results,  as  well  as  other
statements  including  words  such  as  ‘‘anticipate’’,  ‘‘believe’’,  ‘‘plan’’,  ‘‘estimate’’,  ‘‘expect’’,  ‘‘intend’’  and
other  similar  expressions,  constitute  forward-looking  statements.  We  caution  that  these  statements  may
and often do vary from actual results and the differences between these statements and actual results can
be  material.  Accordingly,  we  cannot  assure  you  that  actual  results  will  not  differ  materially  from  those
expressed or implied by the forward-looking statements. Factors that could contribute to these differences
include, among other things:

(cid:127) general  economic  conditions  and  other  factors,  including  prevailing  interest  rate  levels  and  stock
and  credit  market  performance  which  may  affect  (among  other  things)  our  ability  to  sell  our
products, our ability to access capital resources and the costs associated therewith, the fair value of
our  investments,  which  could  result  in  impairments  and  other  than  temporary  impairments,  and
certain liabilities, and the lapse rate and  profitability of policies;

(cid:127) customer response to new products  and  marketing  initiatives;

(cid:127) changes  in  the  Federal  income  tax  laws  and  regulations  which  may  affect  the  relative  income  tax

advantages of our products;

(cid:127) increasing competition in the sale of  annuities;

(cid:127) regulatory  changes  or  actions,  including  those  relating  to  regulation  of  financial  services  affecting
(among other things) bank sales and underwriting of insurance products and regulation of the sale,
underwriting and pricing of products; and

(cid:127) the risk factors or uncertainties listed from  time to time in our filings with  the SEC.

For a detailed discussion of these and other factors that might affect our performance, see Item 1A of

this  report.

Executive Summary

Since  our  formation  in  1995,  we  have  emphasized  industry  leading  customer  service  to  both  our
distribution  force  and  our  policyholders.  We  believe  this  to  be  a  major  part  of  our  ability  to  attract
production  from  our  independent  agent  network  as  well  as  a  low  rate  of  policy  surrenders.  Excellent
customer  service  teamed  with  our  ability  to  design  innovative  insurance  products  that  provide  principal
protection  and  tax  deferred  growth  have  continued  to  result  in  significant  sales  of  our  annuity  products
year over year. High sales levels has driven us to industry leading growth rates and to cash and investments
in  excess  of  $20  billion  at  December  31,  2010,  in  only  15  years  of  operations.  We  have  applied  a
conservative  investment  strategy  to  the  annuity  deposits  we  continue  to  manage  which  has  provided
reliable  returns  on  our  invested  assets.  Our  profitability  has  also  been  driven  by  maintaining  an  efficient
operation.

Page 27 of 77

In 2010, we issued $200 million principal amount of convertible senior notes. We used the proceeds
from issuance of the convertible senior notes to fully repay the $150 million line of credit. Subsequent to
the end of 2010, we obtained a new three year $160 million revolving line of credit and have terminated the
$150 million line. We have $74.5 million principal amount of convertible notes that holders may require us
to redeem in 2011 and at December 31, 2010, the parent company had cash and cash equivalents totaling
$62.3 million available to extinguish this debt.

Over  the  past  several  years  we  have  steadily  grown  our  invested  assets,  investment  spread  and
operating  income  (a  non-GAAP  financial  measurement—see  Item  6.  Selected  Consolidated  Financial
Data)  despite  the  challenging  economic  conditions  and  interest  rate  environment.  Our  business  model
contemplates continued growth in invested assets and operating income while maintaining a high quality
investment portfolio that will not experience significant losses from impairments of invested assets. Growth
in invested assets is predicated on a continuation of our high sales achievements of the last two years while
at the same time maintaining a high level of retention of the funds received. The economic and personal
investing  environments  continue  to  be  conducive  for  high  sales  levels  as  retirees  and  others  look  to  put
their  money  in  instruments  that  will  protect  their  principal  and  provide  them  with  consistent  cash  flow
sources  in  their  retirement  years.  We  expect  to  continue  to  grow  our  operating  income  by  maintaining  a
reliable  investment  spread  of  2.90%  or  more  through  effective  management  of  our  investment  portfolio
and the cost of money for our annuity business. We are committed to maintaining a high quality investment
portfolio with limited exposure to below investment grade securities  and other  riskier  assets.

Overview

We specialize in the sale of individual annuities (primarily deferred annuities) and, to a lesser extent,
we  also  sell  life  insurance  policies.  Under  U.S.  generally  accepted  accounting  principles  (‘‘GAAP’’),
premium  collections  for  deferred  annuities  are  reported  as  deposit  liabilities  instead  of  as  revenues.
Similarly,  cash  payments  to  policyholders  are  reported  as  decreases  in  the  liabilities  for  policyholder
account balances and not as expenses. Sources of revenues for products accounted for as deposit liabilities
are net investment income, surrender and other charges deducted from the account balances of policyhold-
ers,  net  realized  gains  (losses)  on  investments  and  changes  in  fair  value  of  derivatives.  Components  of
expenses for products accounted for as deposit liabilities are interest sensitive and index product benefits
(primarily interest credited to account balances), changes in fair value of embedded derivatives, amortiza-
tion  of  deferred  sales  inducements  and  deferred  policy  acquisition  costs,  other  operating  costs  and
expenses, and income taxes.

Page 28 of 77

Earnings from products accounted for as deposit liabilities are primarily generated from the excess of
net  investment  income  earned  over  the  interest  credited  or  the  cost  of  providing  index  credits  to  the
policyholder,  or the ‘‘investment spread.’’  Our investment  spread is summarized  as follows:

Average yield on invested assets . . . . . . . . . . . . . . . . . . . . . .
Cost of money:

Aggregate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of money for fixed index annuities . . . . . . . . . . . . . . .
Average crediting rate for fixed rate annuities:

Year Ended December 31,

2010

2009

2008

6.06% 6.30% 6.20%

2.91% 3.26% 3.43%
2.86% 3.24% 3.43%

Annually adjustable . . . . . . . . . . . . . . . . . . . . . . . . . . .
Multi-year rate guaranteed . . . . . . . . . . . . . . . . . . . . . .

3.26% 3.26% 3.26%
3.74% 3.88% 3.88%

Investment spread:

Aggregate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed index annuities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed rate annuities:

3.15% 3.04% 2.77%
3.20% 3.06% 2.77%

Annually adjustable . . . . . . . . . . . . . . . . . . . . . . . . . . .
Multi-year rate guaranteed . . . . . . . . . . . . . . . . . . . . . .

2.80% 3.04% 2.94%
2.32% 2.42% 2.32%

The  cost  of  money  for  fixed  index  annuities  and  average  crediting  rates  for  fixed  rate  annuities  are
computed  based  upon  policyholder  account  balances  and  do  not  include  the  impact  of  amortization  of
deferred  sales  inducements.  See  Critical  Accounting  Policies—Deferred  Policy  Acquisition  Costs  and
Deferred  Sales  Inducements.  With  respect  to  our  fixed  index  annuities,  the  cost  of  money  includes  the
average crediting rate on amounts allocated to the fixed rate strategy, expenses we incur to fund the annual
index  credits  and  where  applicable,  minimum  guaranteed  interest  credited.  Proceeds  received  upon
expiration or early termination of call options purchased to fund annual index credits are recorded as part
of  the  change  in  fair  value  of  derivatives,  and  are  largely  offset  by  an  expense  for  interest  credited  to
annuity policyholder account balances. See Critical Accounting Policies—Policy Liabilities for Fixed Index
Annuities and Financial Condition—Derivative  Instruments.

Our profitability depends in large part upon the amount of assets under our management, investment
spreads we earn on our policyholder account balances, our ability to manage our investment portfolio to
maximize  returns  and  minimize  risks  such  as  interest  rate  changes  and  defaults  or  impairment  of
investments,  our  ability  to  manage  interest  rates  credited  to  policyholders  and  costs  of  the  options
purchased to fund the annual index credits on our fixed index annuities, our ability to manage the costs of
acquiring new business (principally commissions to agents and bonuses credited to policyholders) and our
ability to manage our operating expenses.

Page 29 of 77

Results of Operations for the Three Years Ended December 31, 2010

Annuity  deposits by product type collected during 2010, 2009 and 2008, were as follows:

Product Type

Fixed index annuities:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Index strategies . . . . . . . . . . . . . . . . . . . . .
Fixed strategy . . . . . . . . . . . . . . . . . . . . . .

$2,401,891
1,551,007

$1,535,477
1,849,833

$1,303,871
937,227

Fixed rate annuities:

Single-year rate guaranteed . . . . . . . . . . . .
Multi-year rate guaranteed . . . . . . . . . . . . .

3,952,898

3,385,310

2,241,098

331,705
384,116

715,821

113,511
178,737

292,248

28,930
18,978

47,908

Total before coinsurance ceded . . . . . . . . . . .
Coinsurance ceded . . . . . . . . . . . . . . . . . . . .

4,668,719
478,963

3,677,558
749,259

2,289,006
1,310

Net after coinsurance ceded . . . . . . . . . . . . .

$4,189,756

$2,928,299

$2,287,696

Annuity  deposits  before  coinsurance  ceded  increased  27%  during  2010  compared  to  2009  and  61%
during  2009  compared  to  2008.  We  attribute  these  increases  to  factors  including  the  highly  competitive
rates  of  our  products,  our  continued  strong  relationships  with  our  national  marketing  organizations  and
field force of licensed, independent insurance agents the increased attractiveness of safe money products in
volatile  markets,  lower  interest  rates  on  competing  products  such  as  bank  certificates  of  deposit  and
product  enhancements  including  a  new  generation  of  guaranteed  income  withdrawal  benefit  riders.  In
addition,  we  continue  to  benefit  from  the  actions  of  several  significant  competitors  who  have  been  less
aggressive  in  marketing  their  products  than  in  prior  periods.  The  extent  to  which  this  trend  will  be
sustained in future periods is uncertain.

As reported in our 2009 filings, we undertook several actions in 2009 to manage our statutory capital
position to facilitate growth. These actions included a restructuring of commission payments to agents, an
amendment to a reinsurance agreement to expand such agreement to cover certain policy forms that were
not  in  existence  when  the  agreement  was  executed  and  the  entry  into  two  funds  withheld  coinsurance
agreements to reinsure a portion of our 2009 sales. Under the 2009 coinsurance agreements, we ceded to
the  reinsurer  20%  of  annuity  deposits  received  in  2009  and  the  first  quarter  of  2010  from  our  two  top
selling fixed index annuity products and 80% of the annuity deposits received after June 30, 2009 from a
multi-year rate guaranteed fixed annuity product. The agreement to cede 80% of the annuity deposits from
the multi-year rate guaranteed fixed annuity product is ongoing. Effective April 1, 2010, we are retaining
100% of our fixed index annuity deposits and are no longer ceding any portion of those annuity deposits to
the reinsurer. We believe our existing statutory capital and surplus and the statutory surplus we expect to
generate internally through statutory earnings will support a higher level of new business growth than in
previous  years.  However,  while  we  have  the  capital  resources  to  accept  more  business  than  was  sold  in
2009, our capacity is not unlimited and sales growth must be matched with available resources to maintain
desired  financial  strength  ratings  from  credit  rating  agencies  and  in  particular,  A.M.  Best  Company.
Should sales growth accelerate to levels that cannot be supported by internal capital generation, we would
intend  to  obtain  capital  from  external  sources  to  facilitate  such  growth.  Given  the  prospects  for  higher
levels of new business in 2011, in February 2011 we entered into a binding letter of intent to complete an
additional  surplus  relief  reinsurance  transaction  on  or  before  March  31,  2011  that  will  provide  an  initial
pretax statutory surplus benefit of $49.2 million.

Page 30 of 77

Net income decreased 37% to $42.9 million in 2010 and increased 330% to $68.5 million in 2009 from
$15.9 million in 2008. Net income for 2008 does not include the impact of applying the FASB guidance for
recognition  and  presentation  of  other  than  temporary  impairments  that  was  released  in  April  2009  as
discussed  below.  Net  income  for  2008  includes  the  impact  of  the  adoption  of  fair  value  measurement
accounting standards as discussed below.

Net  income  has  been  positively  impacted  by  the  growth  in  the  volume  of  business  in  force  and  the
investment spread earned on this business. Average annuity account values outstanding increased 18% for
the  year  ended  December  31,  2010  compared  to  2009  and  14%  for  the  year  ended  December  31,  2009
compared to 2008. Our investment spread measured on a percentage basis was 3.15%, 3.04% and 2.77%
for the years ended December 31, 2010, 2009 and 2008, respectively. The increase in investment spread in
2010  resulted  from  a  lower  aggregate  cost  of  money  on  our  fixed  index  annuities,  offset  in  part,  by  a
smaller  decline  in  the  yield  on  invested  assets.  The  lower  cost  of  money  for  fixed  index  annuities  during
2010 was due to lower costs of options purchased to fund the annual index credits on fixed index annuities
and lower rates for the fixed rate strategy in fixed index annuities. The 2010 decrease in the average yield
on  invested  assets  was  primarily  attributable  to  a  lag  in  reinvestment  of  proceeds  from  bonds  called  for
redemption during the year into new assets resulting in high levels of low yielding short-term investments
and interest earning cash and cash equivalents. The 2010 decrease in average yield on invested assets was
also effected by lower yields on investments purchased in 2010. The increase in investment spread in 2009
resulted  from  a  higher  investment  yield  earned  in  2009  on  average  assets  due  to  higher  yields  on
investments  purchased  subsequent  to  2007  and  a  lower  aggregate  cost  of  money  on  our  fixed  index
annuities  for  2010  and  2009.  The  lower  cost  of  money  for  fixed  index  annuities  during  2009  was  due  to
adjustments  we  made  throughout  2007  to  caps,  participation  rates  and  asset  fees  to  manage  the  cost  of
options  purchased  to  fund  the  annual  index  credits.  The  benefit  from  these  adjustments  was  not  fully
recognized until the fourth quarter of  2008.

Operating  income,  a  non-GAAP  financial  measure  (see  reconciliation  to  net  income  in  Item  6—
Selected Consolidated Financial Data) increased 7% to $108.9 million in 2010 and increased 40% to $101.8
in 2009 from $72.5 million in 2008.

In  addition  to  net  income,  we  have  consistently  utilized  operating  income,  a  non-GAAP  financial
measure commonly used in the life insurance industry, as an economic measure to evaluate our financial
performance. Operating income equals net income adjusted to eliminate the impact of net realized gains
on investments, including net other than temporary impairment (‘‘OTTI’’) losses recognized in operations
and related deferred tax asset valuation allowance, (gain) loss on retirement of debt, fair value changes in
derivatives  and  embedded  derivatives,  the  Lehman  counterparty  default  on  expired  call  options  and  the
cost to settle a class action lawsuit. Because these items fluctuate from year to year in a manner unrelated
to  core  operations,  we  believe  measures  excluding  their  impact  are  useful  in  analyzing  operating  trends.
We  believe  the  combined  presentation  and  evaluation  of  operating  income  together  with  net  income,
provides  information  that  may  enhance  an  investor’s  understanding  of  our  underlying  results  and
profitability.

Operating  income  is  not  a  substitute  for  net  income  determined  in  accordance  with  GAAP.  The
adjustments made to derive adjusted operating income are important to understanding our overall results
from operations and, if evaluated without proper context, operating income possesses material limitations.
As  an  example,  we  could  produce  a  low  level  of  net  income  in  a  given  period,  despite  strong  operating
performance, if in that period we generate significant net realized losses from our investment portfolio. We
could also produce a high level of net income in a given period, despite poor operating performance, if in
that  period  we  generate  significant  net  realized  gains  from  our  investment  portfolio.  As  an  example  of
another  limitation  of  operating  income,  it  does  not  include  the  decrease  in  cash  flows  expected  to  be
collected  as  a  result  of  credit  loss  OTTI.  Therefore,  our  management  and  board  of  directors  also
separately  review  net  realized  investment  gains  (losses)  and  analyses  of  our  net  investment  income,
including  impacts  related  to  OTTI  write-downs,  in  connection  with  their  review  of  our  investment

Page 31 of 77

portfolio. In addition, our management and board of directors examine net income as part of their review
of our overall financial results.

Net realized gains on investments and net impairment losses recognized in operations fluctuate from
year to year based upon changes in the interest rate and economic environment and the timing of the sale
of investments or the recognition of other than temporary impairments. We adopted the FASB guidance
for recognition and presentation of other than temporary impairments that was released in April 2009 on
January  1,  2009,  which  amended  the  determination  of  the  amount  of  other  than  temporary  impairments
recognized  in  the  statement  of  operations  resulting  in  the  noncredit  portion  of  other  than  temporary
impairments being recognized in other comprehensive income for debt securities that we do not intend to
sell and it is not more likely than not we will be required to sell but also do not expect to recover the entire
amortized cost basis of the security. The amounts disclosed in the non-GAAP reconciliation in Item 6—
Selected  Consolidated  Financial  Data  are  net  of  related  reductions  in  amortization  of  deferred  sales
inducements  and  deferred  policy  acquisition  costs  and  income  taxes.  Income  tax  benefits  related  to  net
realized  gains  on  investments  and  net  other  than  temporary  impairment  losses  recognized  in  operations
were reduced by $34.5 million in 2008 for the establishment of a deferred tax valuation allowance related
to the other than temporary impairments and capital loss carryforwards. Net income for 2009 includes a
benefit  of  $11.9  million  for  the  reduction  of  the  deferred  tax  valuation  allowance  related  to  other  than
temporary impairments and capital loss  carryforwards.

Amounts attributable to the fair value accounting for derivatives and embedded derivatives primarily
fluctuate  from  year  to  year  based  upon  changes  in  the  fair  values  of  call  options  purchased  to  fund  the
annual  index  credits  for  fixed  index  annuities  and  changes  in  the  interest  rates  used  to  discount  the
embedded derivative liability. The amounts disclosed in the non-GAAP reconciliation in Item 6—Selected
Consolidated Financial Data are net of related adjustments to amortization of deferred sales inducements
and deferred policy acquisition costs and income taxes. The significant changes in the impact from the item
disclosed in the non-GAAP reconciliation in Item 6—Selected Consolidated Financial Data relate primar-
ily  to  changes  in  the  interest  rates  used  to  discount  the  embedded  derivative  liabilities.  Pursuant  to  fair
value measurements accounting standards adopted prospectively on January 1, 2008, the discount rates are
based on risk-free interest rates adjusted for our nonperformance risk. These rates decreased during the
years ended December 31, 2010 and 2009 resulting in decreases in net income for those years. Prior to the
adoption  of  the  fair  value  measurements  accounting  standards,  the  discount  rates  used  were  risk-free
interest rates without adjustment for our nonperformance risk. The change to discount rates including our
nonperformance risk resulted in a decrease in policy benefit reserves on January 1, 2008 of $150.6 million.
The  net  income  impact  of  this  decrease  in  reserves  net  of  the  related  adjustments  to  amortization  of
deferred sales inducements and deferred  policy acquisition costs and income taxes  was $40.7 million.

See  note  13  in  our  audited  consolidated  financial  statements  for  further  discussion  of  the  litigation

settlement.

Annuity  product  charges  (surrender  charges  assessed  against  policy  withdrawals  and  fees  deducted
from policyholder account balances for living income benefit riders) increased 9% to $69.1 million in 2010
and 20% to $63.4 million in 2009 from $52.7 million in 2008. These increases were principally attributable
to increases in the amount of fees assessed for lifetime income benefit riders which were $13.5 million and
$4.5 million for the years ended December 31, 2010 and 2009, respectively. Withdrawals from annuity and
single premium universal life policies subject to surrender charges were $418.9 million, $432.1 million and
$420.8 million for the years ended December 31, 2010, 2009 and 2008, respectively. The average surrender
charge collected on withdrawals subject to a surrender charge was 13.2%, 13.5% and 12.4% for the year
ended December 31, 2010, 2009 and 2008, respectively.

Net investment income increased 11% to $1,036.1 million in 2010 and 13% to $932.2 million in 2009
from  $822.1  million  in  2008.  These  increases  were  principally  attributable  to  the  growth  in  our  annuity
business and corresponding increases in our invested assets. Average invested assets excluding derivative

Page 32 of 77

instruments (on an amortized cost basis) increased 15% to $17.1 billion in 2010 and 12% to $14.8 billion in
2009 compared to $13.2 billion in 2008. The average yield earned on invested assets was 6.06%, 6.30% and
6.20%  for  2010,  2009  and  2008,  respectively.  The  decrease  in  yield  earned  on  average  invested  assets  in
2010 was attributable to a lag in reinvestment of proceeds from bonds called for redemption during 2010
into  new  assets  causing  excess  liquidity.  The  2010  decrease  yield  on  invested  assets  was  also  effected  by
lower  yields  on  investments  purchased  in  2010.  Based  on  yields  received  for  purchases  of  fixed  maturity
securities  in  2010,  we  estimate  that  approximately  $27.9  million  in  net  investment  income  was  foregone
during 2010, as a result of the excess liquidity, and the average yield on invested assets would have been
6.23% for 2010 if such income had been earned. The increase in yield earned on average invested assets in
2009 was attributable to higher yields  on investments purchased in  2009 and  2008.

Change in fair value of derivatives (principally call options purchased to fund annual index credits on
fixed index annuities) is affected by the performance of the indices upon which our options are based and
the  aggregate  cost  of  options  purchased.  The  components  of  change  in  fair  value  of  derivatives  are  as
follows:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Call options:

Gain (loss) on option expiration . . . . . . . . . . .
Change in unrealized gain (loss) . . . . . . . . . . .
2015 notes hedges . . . . . . . . . . . . . . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . .

$208,881
(67,078)
29,595
(2,536)

$(196,000) $(270,361)
(100,453)
—
(1,195)

415,276
—
(2,380)

$168,862

$ 216,896

$(372,009)

The  differences  between  the  change  in  fair  value  of  derivatives  between  years  for  call  options  are
primarily  due  to  the  performance  of  the  indices  upon  which  our  call  options  are  based.  A  substantial
portion of our call options are based upon the S&P 500 Index with the remainder based upon other equity
and  bond  market  indices.  The  range  of  index  appreciation  for  options  expiring  during  the  years  ended
December 31, 2010, 2009 and 2008 is  as follows:

Year Ended December 31,

2010

2009

2008

S&P 500 Index

Point-to-point strategy . . . . . . . . . .
Monthly average strategy . . . . . . . .
Monthly point-to-point strategy . . .
Fixed income (bond index) strategies .

1.9% - 68.6% 0.0% - 45.1% 0.0% - 2.6%
0.4% - 51.2% 0.0% - 22.9% 0.0% - 6.4%
0.0%  - 23.7% 0.0%  -  9.9% 0.0%  -  0.0%
0.0% - 13.5% 0.0% - 13.8% 0.3% - 7.0%

Actual amounts credited to policyholder account balances may be less than the index appreciation due
to contractual features in the fixed index annuity policies (caps, participation rates, and asset fees) which
allow us to manage the cost of the options purchased to fund the annual index credits. The change in fair
value of derivatives is also influenced by the aggregate costs of options purchased. The aggregate cost of
options  has  increased  primarily  due  to  an  increased  amount  of  fixed  index  annuities  in  force.  The
aggregate cost of options is also influenced by the amount of policyholder funds allocated to the various
indices  and  market  volatility  which  affects  option  pricing.  Costs  for  options  purchased  during  the  year
ended  December  31,  2010  and  2009  decreased  compared  to  prior  years  due  to  lower  volatility  in  equity
markets and adjustments to caps, participation rates, and  asset fees.

We  had  unsecured  counterparty  exposure  in  connection  with  options  purchased  from  affiliates  of
Lehman  Brothers  (‘‘Lehman’’)  which  declared  bankruptcy  during  the  third  quarter  of  2008.  All  options

Page 33 of 77

purchased from affiliates of Lehman had expired as of June 30, 2010. The amount of option proceeds due
on  expired  options  purchased  from  affiliates  of  Lehman  that  we  did  not  receive  payment  on  was
$12.0 million and $2.1 million for the years ended December 31, 2009 and 2008, respectively. No amount
has  been  recognized  for  any  recovery  of  these  amounts  that  may  result  from  our  claim  in  Lehman’s
bankruptcy proceedings.

Concurrently with the issuance of the 2015 notes, we entered into hedge transactions (the ‘‘2015 notes
hedges’’) to provide the cash needed to meet our cash obligations in excess of the principal amount of the
2015 notes upon conversion of the 2015 notes. The fair value of the 2015 notes hedges changes based upon
changes in the price of our common stock which increased in 2010 subsequent to the date of origination.
Similarly, the fair value of the conversion option obligation to the holders of the 2015 notes changes based
upon changes in the price of our common stock and the conversion option obligation is accounted for as an
embedded derivative liability with changes in fair value reported in the Change in fair value of embedded
derivatives. The amount for the change in fair value of the 2015 notes hedges equals the amount for the
change in the related embedded derivative liabilities and there is an offsetting expense in the change in fair
value of embedded derivatives. See note 9 to our audited consolidated financial statements for a discussion
of the 2015 notes hedges.

Net  realized  gains  on  investments,  excluding  OTTI  losses  include  gains  and  losses  on  the  sale  of
securities and impairment losses on mortgage loans on real estate which fluctuate from year to year due to
changes  in  the  interest  rate  and  economic  environment  and  the  timing  of  the  sale  of  investments.  The
components of net realized gains on investments for the years ended December 31, 2010, 2009 and 2008
are set forth in the table that follows:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Available for sale fixed maturity securities:

Gross realized gains . . . . . . . . . . . . . . . . . . . . . . . .
Gross realized losses . . . . . . . . . . . . . . . . . . . . . . . .

$ 27,755
(2,575)

$54,401
(2,162)

$5,852
(589)

25,180

52,239

5,263

Equity securities:

Gross realized gains . . . . . . . . . . . . . . . . . . . . . . . .
Gross realized losses . . . . . . . . . . . . . . . . . . . . . . . .

14,384
(71)

14,313

5,620
(96)

5,524

Other investments:

Impairment losses . . . . . . . . . . . . . . . . . . . . . . . . . .

(542)

—

Mortgage loans on real estate:

Impairment losses . . . . . . . . . . . . . . . . . . . . . . . . . .

(15,225)

(6,484)

292
—

292

—

—

$ 23,726

$51,279

$5,555

Gross realized gains have increased in 2010 due to tax planning strategies to generate taxable capital
gains  that  will  permit  deduction  of  capital  losses  for  income  tax  purposes.  Gross  realized  losses  in  2010
primarily relate to securities that experienced credit events during 2010 resulting in the decision to sell the
securities  at  a  loss.  See  Financial  Condition—Investments  for  additional  discussion  of  impairment  losses
recognized on mortgage loans on real  estate.

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Net  OTTI  losses  recognized  in  operations  decreased  to  $23.9  million  in  2010  and  decreased  to
$86.8  million  in  2009  from  $192.6  million  in  2008.  See  Financial  Condition—Investments  for  additional
discussion of write downs of securities  for other than  temporary impairments.

Gain (loss) on extinguishment of debt includes a $0.3 million loss on an extinguishment of $6.7 million
principal amount of our 5.25% convertible senior notes due in December 2024 (the ‘‘2024 notes’’) during
the  year  ended  December  31,  2010.  The  $0.7  million  loss  on  extinguishment  of  debt  in  2009  includes  a
$3.1  million  gain  on  an  exchange  of  five  million  shares  of  our  common  stock  for  $37.2  million  principal
amount of our 2024 notes and a $3.8 million loss on an exchange of $63.6 million principal amount of our
5.25%  convertible  senior  notes  due  in  December  2029  for  the  same  principal  amount  of  the  2024  notes.
The fair value of the common stock issued was $31.3 million. The $9.7 million gain on extinguishment of
debt  in  2008  resulted  from  the  purchase  of  $78.1  million  principal  amount  of  the  2024  notes  for
$61.4 million in cash, of which $0.4 million was assigned to the reacquisition of the equity component of
the 2024 notes.

Interest  sensitive  and  index  product  benefits  increased  111%  to  $733.2  million  in  2010  and  70%  to
$347.9  million  in  2009  from  $205.1  million  in  2008.  The  components  of  interest  credited  to  account
balances are summarized as follows:

Year Ended December 31,

2010

2009

2008

Index credits on index policies . . . . . . . . . . . . . . . .
Interest credited (including changes in minimum

(Dollars in thousands)
$ 94,601

$454,660

$ 33,337

guaranteed interest for fixed index annuities) . . .
Living income benefit rider . . . . . . . . . . . . . . . . . .

265,539
13,019

249,015
4,267

171,794
—

$733,218

$347,883

$205,131

The changes in index credits were attributable to changes in the appreciation of the underlying indices
(see  discussion  above  under  change  in  fair  value  of  derivatives)  and  the  amount  of  funds  allocated  by
policyholders to the respective index options. Total proceeds received upon expiration of the call options
purchased  to  fund  the  annual  index  credits  were  $438.4  million,  $70.6  million  and  $26.2  million  for  the
years ended December 31, 2010, 2009 and 2008, respectively. Proceeds for 2009 and 2008 were adversely
affected by the Lehman defaults as discussed above. The increases in interest credited for 2010 and 2009
were due to an increase in the average amount of annuity liabilities outstanding receiving a fixed rate of
interest.  The  average  amount  of  annuity  liabilities  outstanding  (net  of  annuity  liabilities  ceded  under
coinsurance  agreements)  increased  18%  to  $18.1  billion  in  2010  and  14%  to  $15.4  billion  in  2009  from
$13.5 billion in 2008.

Amortization  of  deferred  sales  inducements  increased  50%  to  $59.9  million  in  2010  and  30%  to
$40.0  million  in  2009  from  $30.7  million  in  2008.  The  2010  increase  includes  the  $0.3  million  impact  of
unlocking in 2010 and the 2009 decrease includes the $1.3 million impact of unlocking in 2008. See Critical
Accounting Policies—Deferred Acquisition Costs and Deferred Sales Inducements. In general, amortiza-
tion of deferred sales inducements has been increasing each year due to growth in our annuity business and
the deferral of sales inducements incurred with respect to sales of premium bonus annuity products. Bonus
products  represented  95%,  94%  and  93%  of  our  total  annuity  deposits  during  2010,  2009  and  2008,
respectively. The anticipated increase in amortization from these factors has been affected by amortization
associated with fair value accounting for derivatives and embedded derivatives utilized in our fixed index
annuity business, amortization associated with the net realized gains on investments and net OTTI losses
recognized in operations and, in 2010, amortization  associated with  the litigation settlement.

Fair  value  accounting  for  derivatives  and  embedded  derivatives  utilized  in  our  fixed  index  annuity
business  creates  differences  in  the  recognition  of  revenues  and  expenses  from  derivative  instruments

Page 35 of 77

including the embedded derivative liabilities in our fixed index annuity contracts. The change in fair value
of the embedded derivatives will not correspond to the change in fair value of the derivatives (purchased
call options) because the purchased call options are one-year options while the options valued in the fair
value  of  embedded  derivatives  cover  the  expected  life  of  the  contracts  which  typically  exceeds  ten  years.
The gross profit adjustments resulting from fair value accounting for derivatives and embedded derivatives
utilized in our fixed index annuity business increased (decreased) amortization by ($39.2) million, ($29.2)
million  and  $13.9  million  in  2010,  2009  and  2008,  respectively.  The  gross  profit  adjustments  from  net
realized  gains  on  investments  and  net  OTTI  losses  recognized  in  operations  increased  (decreased)
amortization by $0.5 million, ($6.8) million and ($35.6) million in 2010, 2009 and 2008, respectively. The
gross  profit  adjustments  from  the  litigation  settlement  decreased  amortization  in  2010  by  $1.3  million.
Excluding  the  amortization  amounts  attributable  to  fair  value  accounting  for  derivatives  and  embedded
derivatives, realized gains on investments and net OTTI losses recognized in operations, and the litigation
settlement, amortization would have been $99.9 million, $76.0 million and $52.4 million for 2010, 2009 and
2008, respectively. See Critical Accounting Policies—Deferred Policy Acquisition Costs and Deferred Sales
Inducements.

Change  in  fair  value  of  embedded  derivatives  was  an  increase  of  $131.0  million  during  2010  and
$529.5 million in 2009 and a decrease of $210.8 million in 2008. The 2010 increase includes $29.6 million
for  the  increase  in  the  fair  value  of  the  2015  notes  embedded  conversion  derivative.  As  discussed
previously, this amount was offset by an increase in the fair value of the 2015 notes hedges. The remainder
of the 2010 increase and the 2009 and 2008 changes relate to the fixed index annuity embedded derivatives
and resulted from (i) changes in the expected index credits on the next policy anniversary dates, which are
related to the change in fair value of the call options acquired to fund these index credits discussed above
in change in fair value of derivatives; (ii) changes in discount rates used in estimating our liability for policy
growth;  (iii)  changes  in  estimates  of  expected  costs  of  annual  call  options  that  will  be  purchased  in  the
future to fund index credits beyond the next policy anniversary; and (iv) the growth in the host component
of  the  policy  liability.  See  Critical  Accounting  Policies—Policy  Liabilities  for  Fixed  Index  Annuities.  The
primary reason for the increase in the change in fair value of fixed index annuity embedded derivatives in
2010 was decreases in the discount rates used in estimating our liability for policy growth offset in part by
decreases in the expected index credits  which correlated with the decrease  in the change in  fair value of
derivatives for 2010 discussed above. The primary reasons for the significant increase in the change in fair
value  of  fixed  index  annuity  embedded  derivatives  in  2009  were  decreases  in  the  discount  rates  used  in
estimating our liability for policy growth and increases in the expected index credits which correlated with
the increase in the change in fair value of derivatives for 2009 discussed above. The primary reasons for the
significant decrease in the change in fair value of fixed index annuity embedded derivatives in 2008 were
increases in the discount rates used in estimating our liability for policy growth, a decrease in the expected
index  credits  which  correlated  with  a  decrease  in  the  change  in  fair  value  of  derivatives  for  2008  and  a
decrease in our estimate of the expected future cost of annual call options. The increase in the discount
rates  to  reflect  our  nonperformance  risk  upon  the  adoption  of  the  fair  value  measurements  accounting
requirements on January 1, 2008 as discussed previously decreased the fair value of embedded derivatives
by  $150.6  million  and  the  decrease  in  the  estimate  of  future  option  costs  decreased  the  fair  value  of  the
embedded derivatives for 2008 by $51.6 million.

Interest  expense  on  notes  payable  increased  49%  to  $22.1  million  in  2010  and  decreased  25%  to
$14.9  million  in  2009  from  $19.8  million  in  2008.  The  2010  increase  was  primarily  due  to  the  December
2009 issuance of an additional $52.2 million of 5.25% convertible senior notes and a higher effective rate of
interest on $63.6 million principal amount of 5.25% convertible senior notes that were issued in December
2009 in exchange for the same principal amount of another issue of 5.25% convertible senior notes. The
2010  increase  was  also  due  to  additional  interest  associated  with  the  September  2010  issuance  of
$200  million  principal  amount  of  3.50%  convertible  senior  notes.  The  decrease  in  2009  was  primarily
attributable  to  the  extinguishment  of  $78.1  million  principal  amount  of  our  2024  notes  during  2008  and
extinguishment of $37.2 million principal amount of our 2024 notes through the exchange of five million

Page 36 of 77

shares of our common stock in the second quarter of 2009. The 2010 increase and 2009 decrease in interest
expense  on  the  convertible  notes  were  partially  offset  by  a  decrease  in  2010  and  an  increase  in  2009  in
interest  expense  on  borrowings  under  our  revolving  line  of  credit  with  banks.  The  weighted  average
interest rates were 1.10%, 1.49% and 4.15% and the average borrowings outstanding were $108.5 million,
$113.3  million  and  $35.9  million  for  the  years  ended  December  31,  2010,  2009  and  2008,  respectively.
Interest expense on notes payable is expected to increase in 2011 due to the September 2010 issuance of
the 2015 notes that carry an effective interest rate of 8.9%. See note 9 to our audited consolidated financial
statements.

Interest  expense  on  subordinated  debentures  decreased  6%  to  $14.9  million  in  2010  and  19%  to
$15.8 million in 2009 from $19.4 million in 2008. These decreases were primarily due to decreases in the
weighted average interest rates on the outstanding subordinated debentures which were 5.47%, 5.82% and
7.15% for 2010, 2009 and 2008, respectively. The weighted average interest rates have decreased because
$149 million principal amount of the subordinated debentures have a floating rate of interest based upon
the  three  month  London  Interbank  Offered  Rate  plus  an  applicable  margin.  See  Financial  Condition—
Liabilities.

Interest expense on amounts due under repurchase agreements decreased 93% $0.5 million in 2009 and
$8.2  million  in  2008.  There  were  no  amounts  outstanding  during  the  year  ended  December  31,  2010.
Weighted  average  interest  rates  were  0.35%  and  2.28%  for  2009  and  2008,  respectively,  and  average
borrowings  outstanding  were  $150.7  million  and  $359.9  million  during  2009  and  2008,  respectively.
Repurchase agreements were not utilized during 2010 due to the high level of calls on investment securities
during the year. See Financial Condition—Investments.

Amortization  of  deferred  policy  acquisition  costs  increased  55%  to  $136.4  million  in  2010  and
decreased  31%  to  $88.0  million  in  2009  from  $126.7  million  in  2008.  The  2010  increase  includes  the
$1.4  million  impact  of  unlocking  in  2010  and  the  2009  decrease  includes  the  $14.6  million  impact  of
unlocking  in  2008.  See  Critical  Accounting  Policies—Deferred  Acquisition  Costs  and  Deferred  Sales
Inducements.  In  general,  amortization  of  deferred  policy  acquisition  costs  has  been  increasing  each  year
due to the growth in our annuity business and the deferral of policy acquisition costs incurred with respect
to sales of annuity products. The anticipated increase in amortization from these factors has been affected
by amortization associated with fair value accounting for derivatives and embedded derivatives utilized in
our  fixed  index  annuity  business,  amortization  associated  with  net  realized  gains  on  investments  and  net
OTTI  losses  recognized  in  operations  and,  in  2010,  the  amortization  associated  with  the  litigation
settlement.

As  discussed  above,  fair  value  accounting  for  derivatives  and  embedded  derivatives  utilized  in  our
fixed  index  annuity  business  creates  differences  in  the  recognition  of  revenues  and  expenses  from
derivative  instruments  including  the  embedded  derivative  liabilities  in  our  fixed  index  annuity  contracts.
The gross profit adjustments resulting from fair value accounting for derivatives and embedded derivatives
utilized in our fixed index annuity business increased (decreased) amortization by ($48.3) million, ($60.6)
million  and  $44.2  million  in  2010,  2009  and  2008,  respectively.  The  gross  profit  adjustments  from  net
realized  gains  on  investments  and  net  OTTI  losses  recognized  in  operations  decreased  amortization  by
$0.0  million,  $12.2  million  and  $61.6  million  in  2010,  2009  and  2008,  respectively.  The  gross  profit
adjustments from the litigation settlement  decreased amortization in  2010 by $4.4 million. Excluding the
amortization  amounts  attributable  to  fair  value  accounting  for  derivatives  and  embedded  derivatives,
realized gains on investments and net OTTI losses recognized in operations, and the litigation settlement,
amortization would have been $189.1 million, $160.9 million and $144.2 million for 2010, 2009 and 2008,
respectively.

Other operating costs and expenses increased 100% to $114.6 million in 2010 and 9% to $57.3 million in
2009  from  $52.6  million  in  2008.  The  increase  in  2010  was  principally  attributable  to  the  litigation
settlement  accrual  of  $48.0  million,  a  $6.8  million  increase  in  salaries  and  benefits  and  a  $2.2  million

Page 37 of 77

increase in legal costs. See note 13 in our audited consolidated financial statements for a discussion of the
litigation  settlement.  The  increase  in  salaries  and  benefits  for  2010  was  due  to  an  increase  in  incentive
bonuses  incurred  for  employees  including  the  implementation  of  a  short-term  incentive  plan  for  senior
management and an increase in the number of employees due to growth in our business. The increase in
litigation expense during 2010 was related to the defense of a class action lawsuit which we entered into a
settlement  with  the  plaintiffs  in  February  2011.  The  increase  in  2009  was  principally  attributable  to  an
increase in salaries and benefits of $3.3 million, an increase in risk charges on reinsurance of $3.7 million,
and an increase in general overhead of $1.0 million offset by a decrease in legal expense of $3.1 million.
The increase in salaries and benefits for 2009 was primarily due to an increase in the number of employees
due  to  the  growth  in  our  business.  Also,  we  recorded  post  employment  benefit  expense  of  $1.2  million
during  the  second  quarter  of  2009  related  to  a  post  employment  benefit  agreement  with  our  Executive
Chairman, David J. Noble which was approved by our board of directors on June 4, 2009. The increase in
risk  charges  on  reinsurance  was  due  to  a  reinsurance  treaty  entered  into  on  December  31,  2008  and  the
expansion of the in-force business covered under an existing reinsurance treaty during the second quarter
of 2009. The increase in general overhead costs was due to the growth in our business from increased sales.
The  decreases  in  legal  expense  were  primarily  related  to  a  decrease  in  the  cost  of  defense  related  to
ongoing litigation.

Income tax expense increased 27% to $22.3 million in 2010 and decreased 71% to $17.6 million in 2009
from $61.1 million in 2008. These changes were primarily related to changes in income before income taxes
and the impact of changes in the valuation allowance for deferred income tax assets related to capital loss
carryforwards and other than temporary impairments on investment securities. The effective tax rates were
34.2%, 20.5% and 79.3% for 2010, 2009 and 2008, respectively. The effective tax rate for 2010 was less than
the  applicable  statutory  federal  income  tax  rate  of  35%  primarily  due  to  state  income  tax  benefits
attributable to losses in the non-life subgroup. The effective tax rate for 2009 was less than the applicable
statutory  federal  income  tax  rate  of  35%  primarily  due  to  a  decrease  in  the  deferred  income  tax  asset
valuation  allowance  established  in  2008  for  capital  loss  carryforwards  and  other  than  temporary  impair-
ments  which  decreased  income  tax  expense  in  2009  by  $11.9  million.  This  decrease  was  primarily  due  to
current year taxable income from capital gain sources which resulted from the recognition of net realized
gains  on  available  for  sale  fixed  maturity  and  equity  securities  that  were  sold  as  part  of  a  tax  planning
strategy to generate capital gains to offset capital losses as discussed above. The effective tax rate for 2008
was more than the applicable statutory federal income tax rate of 35% primarily due to the establishment
of a valuation allowance for deferred income tax assets related to capital loss carryforwards and other than
temporary impairments on investment  securities. See note 8 to our consolidated financial statements.

Financial Condition

Investments

Our  investment  strategy  is  to  maintain  a  predominantly  investment  grade  fixed  income  portfolio,
provide adequate liquidity to meet our cash obligations to policyholders and others and maximize current
income and total investment return through active investment management. Consistent with this strategy,
our  investments principally consist of  fixed maturity securities and mortgage loans on real  estate.

Insurance  statutes  regulate  the  type  of  investments  that  our  life  subsidiaries  are  permitted  to  make
and limit the amount of funds that may be used for any one type of investment. In light of these statutes
and  regulations  and  our  business  and  investment  strategy,  we  generally  seek  to  invest  in  United  States
government and government-sponsored agency securities and corporate securities rated investment grade
by  established  nationally  recognized  statistical  rating  organizations  (‘‘NRSRO’s’’)  or  in  securities  of
comparable investment quality, if not rated  and  commercial mortgage loans on real  estate.

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The composition of our investment portfolio is summarized as  follows:

December 31,

2010

2009

Carrying
Amount

Percent

Carrying
Amount

Percent

(Dollars in thousands)

Fixed maturity securities:

United States Government full faith  and credit . . . . . . .
United States Government sponsored  agencies . . . . . . .
United States municipalities, states and  territories . . . .
Corporate securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . . . . . .

Total fixed maturity securities . . . . . . . . . . . . . . . . . . . . .
Equity securities
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mortgage loans on real estate . . . . . . . . . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,388
3,750,065
2,367,003
7,652,850
2,878,557

16,652,863
65,961
2,598,641
479,786
19,680

—% $

3,310
18.9% 5,557,971
12.0%
355,634
38.6% 3,933,198
14.5% 2,489,101

84.0% 12,339,214
0.4%
93,086
13.1% 2,449,778
479,272
2.4%
12,760
0.1%

—%
36.2%
2.3%
25.6%
16.2%

80.3%
0.6%
15.9%
3.1%
0.1%

$19,816,931

100.0% $15,374,110

100.0%

During  2010  and  2009,  we  received  $5.2  billion  and  $4.2  billion,  respectively,  in  net  redemption
proceeds related to calls of our callable United States Government sponsored agency securities, of which
$1.6  billion  and  $2.1  billion,  respectively,  were  classified  as  held  for  investment.  We  reinvested  the
proceeds  from  these  redemptions  primarily  in  United  States  Government  sponsored  agencies,  corporate
securities  and  United  States  municipalities,  states,  and  territories  classified  as  available  for  sale.  At
December 31, 2010, 36% of our fixed income securities have call features and 1% ($0.1 billion) of those
securities were subject to call redemption. Another 21% ($3.4 billion) of our fixed income securities will
become  subject to call redemption during  2011.

Fixed Maturity Securities

Our fixed maturity security portfolio is managed to minimize risks such as interest rate changes and
defaults  or  impairments  while  earning  a  sufficient  and  stable  return  on  our  investments.  Historically,  we
have  had  a  high  percentage  of  our  fixed  maturity  securities  in  U.S.  Government  sponsored  agency
securities (for the most part Federal Home Loan Mortgage Corporation and Federal National Mortgage
Association).  While  U.S.  Government  sponsored  agency  securities  are  of  high  credit  quality,  the  call
features have resulted in our excess cash position in 2010. These calls resulted from the low interest rate
and  tight  agency  spread  environment  experienced  in  2010.  Since  2007,  when  we  had  almost  80%  of  our
fixed maturity portfolio invested in callable agencies, we have reallocated a significant portion of our fixed
maturities  from  the  callable  agency  securities  to  other  highly  rated,  long-term  securities.  The  largest
portion  of  our  fixed  maturity  securities  are  now  in  investment  grade  (NAIC  designation  1  or  2)  publicly
traded  or  privately  placed  corporate  securities.  We  have  also  built  a  portfolio  of  residential  mortgage
backed securities (‘‘RMBS’’) that provide our investment portfolio a source of regular cash flow and higher
yielding  assets  than  our  agency  securities.  Additionally,  in  2009  we  began  building  a  portfolio  of  taxable
bonds  issued  by  municipalities,  states  and  territories  of  the  United  States  that  provide  us  with  attractive
yields while consistent with our aversion to credit risk.

Page 39 of 77

A summary of our fixed maturity securities by NRSRO ratings  is as  follows:

Rating Agency  Rating

December 31,

2010

2009

Carrying
Amount

Percent

Carrying
Amount

Percent

(Dollars in thousands)

Aaa/Aa/A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Baa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,599,255
3,725,920

69.6% $ 8,666,467
22.4% 2,442,897

Total investment grade . . . . . . . . . . . . . . . . . . . . . . . . . .

15,325,175

92.0% 11,109,364

Ba . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Caa and lower . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
In or near default

294,200
69,033
959,437
5,018

1.8%
0.4%
5.8%
—%

367,427
358,288
481,389
22,746

70.2%
19.8%

90.0%

3.0%
2.9%
3.9%
0.2%

Total below investment grade . . . . . . . . . . . . . . . . . . . . .

1,327,688

8.0% 1,229,850

10.0%

$16,652,863

100.0% $12,339,214

100.0%

The  NAIC’s  Securities  Valuation  Office  (‘‘SVO’’)  is  responsible  for  the  day-to-day  credit  quality
assessment  and  valuation  of  securities  owned  by  state  regulated  insurance  companies.  Insurance  compa-
nies report ownership of securities to the SVO when such securities are eligible for regulatory filings. The
SVO conducts credit analysis on these securities for the purpose of assigning an NAIC designation and/or
unit price. Typically, if a security has been rated by an NRSRO, the SVO utilizes that rating and assigns an
NAIC designation based upon the following  system:

NAIC Designation

NRSRO Equivalent Rating

1
2
3
4
5
6

Aaa/Aa/A
Baa
Ba
B
Caa and  lower
In or near  default

In November 2010, the NAIC membership approved continuation of a process developed in 2009 to
assess  non-agency  RMBS  for  the  2010  filing  year  that  does  not  rely  on  NRSRO  ratings.  The  NAIC
retained  the  services  of  PIMCO  Advisory  to  model  each  non-agency  RMBS  owned  by  U.S.  insurers  at
year-end  2010  and  2009.  PIMCO  Advisory  has  provided  5  prices  for  each  security  for  life  insurance
companies  to  utilize  in  determining  the  NAIC  designation  for  each  RMBS  based  on  each  insurer’s
statutory  book  value  price.  This  process  is  used  to  determine  the  level  of  RBC  requirements  for
non-agency RMBS.

Page 40 of 77

A summary of our fixed maturity securities by NAIC  designation is as follows:

December 31, 2010

December 31, 2009

NAIC
Designation

Amortized
Cost

Fair
Value

Carrying
Amount

1
2
3
4
5
6

(Dollars in thousands)
$12,152,552 $12,246,954 $12,262,263
4,012,076
348,256
19,178
6,262
4,828

3,892,680
368,680
19,820
6,089
4,273

4,012,076
323,113
19,178
6,262
4,828

Percentage
of Total
Carrying
Amount

Amortized
Cost

Fair Value

Carrying
Amount

(Dollars  in  thousands)

Percentage
of Total
Carrying
Amount

73.6% $ 9,495,015 $ 9,370,647 $ 9,374,900
2,555,826
24.1% 2,571,815
344,914
409,860
2.1%
20,799
24,375
0.1%
20,749
21,013
0.1%
22,026
25,685
—%

2,555,826
315,948
20,799
20,749
22,026

76.0%
20.7%
2.8%
0.2%
0.1%
0.2%

$16,444,094 $16,612,411 $16,652,863

100.0% $12,547,763 $12,305,995 $12,339,214

100.0%

A  summary  of  our  RMBS  by  collateral  type  and  split  by  NAIC  designation,  as  well  as  a  separate
summary of securities for which we have recognized OTTI and those which we have not yet recognized any
OTTI is as follows as of December 31,  2010:

Collateral Type

OTTI has not been recognized
Government agency . . . . . . . . . . . . . . . . . . . . . . . .
Prime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Alt-A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

OTTI has been recognized
Prime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Alt-A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total  by collateral type
Government agency . . . . . . . . . . . . . . . . . . . . . . . .
Prime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Alt-A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total  by NAIC designation

NAIC
Designation

Principal
Amount

Amortized
Cost

Fair Value

(Dollars in thousands)

1
1
2
3
1
2

1
2
3
1
2
3
6

1
2
3
6

$ 341,430
1,661,865
1,500
52,677
55,022
5,123

$ 308,917
1,573,960
1,480
51,239
54,512
5,216

$ 307,939
1,634,953
1,363
45,499
56,072
4,708

$2,117,617

$1,995,324

$2,050,534

$ 135,747
331,762
62,145
260,021
183,992
49,314
4,709

$ 123,053
304,578
58,765
224,492
146,413
43,343
4,060

$ 115,519
279,488
52,738
212,030
125,259
40,287
2,702

$1,027,690

$ 904,704

$ 828,023

$ 341,430
2,245,696
558,181

$ 308,917
2,113,075
478,036

$ 307,939
2,129,560
441,058

$3,145,307

$2,900,028

$2,878,557

$2,454,085
522,377
164,136
4,709

$2,284,934
457,687
153,347
4,060

$2,326,513
410,818
138,524
2,702

$3,145,307

$2,900,028

$2,878,557

Page 41 of 77

The  amortized  cost  and  fair  value  of  fixed  maturity  securities  at  December  31,  2010,  by  contractual
maturity are shown below. Actual maturities will differ from contractual maturities because borrowers may
have  the  right  to  call  or  prepay  obligations  with  or  without  call  or  prepayment  penalties.  All  of  our
residential mortgage backed securities provide for periodic payments throughout their lives and are shown
below as a separate line.

Available for sale

Held for investment

Amortized
Cost

Fair Value

Amortized
Cost

Fair  Value

Due in one year or less
. . . . . . . . . . . . . . . . . . . . .
Due after one year through five years . . . . . . . . . . .
Due after five years through ten years . . . . . . . . . . .
Due after ten years through twenty years . . . . . . . . .
Due after twenty years . . . . . . . . . . . . . . . . . . . . . .

$

26,033
401,008
1,647,988
2,895,065
7,751,772

(Dollars in thousands)
$

$

26,284
440,698
1,816,850
2,910,182
7,758,092

— $
—
—
—
822,200

Residential mortgage backed securities . . . . . . . . . .

12,721,866
2,900,028

12,952,106
2,878,557

822,200
—

—
—
—
—
781,748

781,748
—

$15,621,894

$15,830,663

$822,200

$781,748

Page 42 of 77

Unrealized Losses

At  December  31,  2010  and  2009,  the  amortized  cost  and  fair  value  of  fixed  maturity  securities  and

equity securities that were in an unrealized  loss position were as follows:

December 31, 2010
Fixed maturity securities, available for sale:

United States Government full faith  and credit . . . .
United States Government sponsored  agencies . . . .
United States municipalities, states and  territories . .
Corporate securities:

Finance, insurance and real estate . . . . . . . . . . .
Manufacturing, construction and mining . . . . . . .
Utilities and related sectors . . . . . . . . . . . . . . . .
Wholesale/retail trade . . . . . . . . . . . . . . . . . . . .
Services, media and other . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . . .

Fixed maturity securities, held for investment:

United States Government sponsored  agencies . . . .
Corporate security:

Finance, insurance and real estate . . . . . . . . . . .

Equity securities, available for sale:

Finance, insurance and real estate . . . . . . . . . . . . .

December 31, 2009
Fixed maturity securities, available for sale:

United States Government full faith  and credit . . . .
United States Government sponsored  agencies . . . .
United States municipalities, states and  territories . .
Corporate securities:

Finance, insurance and real estate . . . . . . . . . . .
Manufacturing, construction and mining . . . . . . .
Utilities and related sectors . . . . . . . . . . . . . . . .
Wholesale/retail trade . . . . . . . . . . . . . . . . . . . .
Services, media and other . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . . .

Fixed maturity securities, held for investment:

United States Government sponsored  agencies . . . .
Corporate security:

Finance, insurance and real estate . . . . . . . . . . .

Number of
Securities

Amortized
Cost

Unrealized
Losses

Fair Value

(Dollars in thousands)

2
1
289

79
111
145
25
18
98

768

3

1

4

8

2
27
32

68
28
36
17
17
109

336

4

1

5

$

566
111,747
1,571,263

$

(18) $

(1,646)
(53,384)

784,844
1,102,886
987,093
169,125
206,317
1,470,836

(44,353)
(36,226)
(39,209)
(6,251)
(10,801)
(108,421)

548
110,101
1,517,879

740,491
1,066,660
947,884
162,874
195,516
1,362,415

$6,404,677

$(300,309) $6,104,368

$ 746,414

$ (15,309) $ 731,105

75,786

(25,143)

50,643

$ 822,200

$ (40,452) $ 781,748

$

32,782

$

(1,946) $

30,836

$

338
3,026,593
114,232

$

(6) $

(118,388)
(2,263)

332
2,908,205
111,969

443,859
178,642
226,604
80,599
113,308
1,719,481

(50,555)
(10,462)
(13,156)
(5,423)
(5,324)
(306,372)

393,304
168,180
213,448
75,176
107,984
1,413,109

$5,903,656

$(511,949) $5,391,707

$ 365,000

$

(5,900) $ 359,100

75,649

(28,966)

46,683

$ 440,649

$ (34,866) $ 405,783

Equity securities, available for sale:

Finance, insurance and real estate . . . . . . . . . . . . .

14

$

41,948

$

(3,269)

38,679

Page 43 of 77

Unrealized losses decreased $207.4 million from $550.1 million at December 31, 2009 to $342.7 mil-
lion  at  December  31,  2010.  We  decreased  unrealized  losses  by  recognizing  $23.9  million  of  credit  OTTI
losses  on  debt  securities  for  the  year  ended  December  31,  2010.  The  remaining  decrease  in  unrealized
losses was due to improving market and economic conditions and tightening of credit spreads resulting in
higher fair values for many of our fixed maturity securities. The increase in fair value of RMBS is also due
to an increased demand in the market  for these  types  of securities.

The following table sets forth the composition by credit quality (NAIC designation) of fixed maturity

securities with gross unrealized losses:

December 31, 2010
1
2
3
4
5
6

December 31, 2009
1
2
3
4
5
6

Carrying Value of
Securities with
Gross Unrealized
Losses

Percent of
Total

Gross
Unrealized
Losses

Percent of
Total

(Dollars in thousands)

$5,017,596
1,619,437
269,555
17,278
—
2,702

72.4% $(186,066)
23.4% (102,931)
(49,764)
3.9%
(642)
0.2%
—%
—
(1,358)
0.1%

54.6%
30.2%
14.6%
0.2%
—%
0.4%

$6,926,568

100.0% $(340,761)

100.0%

$4,577,573
904,027
302,630
20,799
14,499
12,828

78.5% $(295,280)
15.5% (147,214)
(94,679)
5.2%
(3,576)
0.4%
(467)
0.2%
(5,599)
0.2%

54.0%
26.9%
17.3%
0.7%
0.1%
1.0%

$5,832,356

100.0% $(546,815)

100.0%

Page 44 of 77

The  following  tables  show  our  investments’  gross  unrealized  losses  and  fair  value,  aggregated  by
investment  category  and  length  of  time  that  individual  securities  (consisting  of  780  and  355  securities,
respectively) have been in a continuous unrealized loss position,  at  December 31,  2010 and  2009:

Less than 12 months

12 months or more

Total

Fair
Value

Unrealized
Losses

Fair
Value

Unrealized
Losses

Fair
Value

Unrealized
Losses

(Dollars in thousands)

December 31, 2010
Fixed maturity securities:

Available for sale:

United States Government  full faith  and

credit . . . . . . . . . . . . . . . . . . . . . . .

$

548

$

(18)

$

— $

— $

548

$

(18)

United States Government sponsored

agencies . . . . . . . . . . . . . . . . . . . . .

110,101

(1,646)

—

—

110,101

(1,646)

United States municipalities, states  and

territories

. . . . . . . . . . . . . . . . . . . .

1,510,354

(51,989)

7,525

(1,395)

1,517,879

(53,384)

Corporate securities:

Finance, insurance and real estate . . . . .
Manufacturing,  construction  and  mining .
Utilities and related sectors . . . . . . . . .
Wholesale/retail trade . . . . . . . . . . . . .
. . . . . . . . . .
Services, media and  other
Residential mortgage backed securities . . . .

Held for investment:

United States Government sponsored

626,363
1,032,170
933,727
153,699
195,516
396,083

(31,352)
(33,893)
(34,657)
(4,947)
(10,801)
(14,100)

114,128
34,490
14,157
9,175
—
966,332

(13,001)
(2,333)
(4,552)
(1,304)
—
(94,321)

740,491
1,066,660
947,884
162,874
195,516
1,362,415

(44,353)
(36,226)
(39,209)
(6,251)
(10,801)
(108,421)

$4,958,561

$(183,403)

$1,145,807

$(116,906)

$6,104,368

$(300,309)

agencies . . . . . . . . . . . . . . . . . . . . .

$ 731,105

$ (15,309)

$

— $

— $ 731,105

$ (15,309)

Corporate security:

Finance, insurance and real estate . . . . .

—

—

50,643

(25,143)

50,643

(25,143)

Equity securities, available for sale:

Finance, insurance  and  real  estate . . . . . . .

$

14,583

$

(1,199)

$ 731,105

$ (15,309)

$

$

50,643

$ (25,143)

$ 781,748

$ (40,452)

16,253

$

(747)

$

30,836

$

(1,946)

December 31, 2009
Fixed maturity securities:

Available for sale:

United States Government  full faith  and

credit . . . . . . . . . . . . . . . . . . . . . . .

$

332

$

(6)

$

— $

— $

332

$

(6)

United States Government sponsored

agencies . . . . . . . . . . . . . . . . . . . . .

2,908,205

(118,388)

United States  municipalities, states and

territories

. . . . . . . . . . . . . . . . . . . .

111,969

(2,263)

—

—

—

—

2,908,205

(118,388)

111,969

(2,263)

Corporate securities:

Finance, insurance and real estate . . . . .
Manufacturing,  construction  and  mining .
Utilities and related sectors . . . . . . . . .
Wholesale/retail trade . . . . . . . . . . . . .
. . . . . . . . . .
Services, media and other
Residential mortgage backed securities . . . .

Held for investment:

United States Government sponsored

154,093
93,922
149,515
35,629
46,625
226,567

(10,560)
(2,032)
(5,046)
(623)
(512)
(22,781)

239,211
74,258
63,933
39,547
61,359
1,186,542

(39,995)
(8,430)
(8,110)
(4,800)
(4,812)
(283,591)

393,304
168,180
213,448
75,176
107,984
1,413,109

(50,555)
(10,462)
(13,156)
(5,423)
(5,324)
(306,372)

$3,726,857

$(162,211)

$1,664,850

$(349,738)

$5,391,707

$(511,949)

agencies . . . . . . . . . . . . . . . . . . . . .

$ 359,100

$

(5,900)

$

— $

— $ 359,100

$

(5,900)

Corporate security:

Finance, insurance and real estate . . . . .

—

—

46,683

(28,966)

46,683

(28,966)

Equity securities, available for sale:

Finance, insurance  and  real  estate . . . . . . .

$

9,802

$

(147)

$ 359,100

$

(5,900)

$

$

46,683

$ (28,966)

$ 405,783

$ (34,866)

28,877

$

(3,122)

$

38,679

$

(3,269)

Page 45 of 77

The following is a description of the factors causing the unrealized losses by investment category as of

December 31, 2010:

United  States  municipalities,  states  and  territories: These  securities  are  relatively  long  in  duration,
making  the  value  of  such  securities  sensitive  to  changes  in  market  interest  rates.  These  securities  carry
yields less than those available at December 31, 2010 as  the result of rising interest rates in 2010.

Corporate securities: The unrealized losses in these securities are due partially to the continuation of
wider  than  historic  credit  spreads  in  certain  sectors  of  the  corporate  bond  market.  While  credit  spreads
have narrowed, several sectors remain at spreads wider than levels prior to the 2008 financial crisis, such as
financials and select economic sensitive issuers. As the result of wider spreads, these issues carry yields less
than  those available in the market as  of  December  31, 2010.

Residential  mortgage  backed  securities: At  December  31,  2010,  we  had  no  exposure  to  sub-prime
residential  mortgage  backed  securities.  All  of  our  residential  mortgage  backed  securities  are  pools  of
first-lien residential mortgage loans. Substantially all of the securities that we own are in the most senior
tranche of the securitization in which they are structured and are not subordinated to any other tranche.
Our  ‘‘Alt-A’’  residential  mortgage  backed  securities  are  comprised  of  36  securities  with  a  total  amortized
cost basis of $478.0 million and a fair value of $441.1 million. Despite recent improvements in the capital
markets, the fair values of RMBS continue at prices below amortized cost. RMBS prices will likely remain
below our cost basis until the housing  market  is  able to absorb  current and future  foreclosures.

Equity  securities: The  unrealized  loss  on  equity  securities,  which  are  primarily  investment  grade
perpetual preferred stocks with exposure to REITS, investment banks and finance companies, are due to
the ongoing concerns relating to capital, asset quality and earnings stability due to the financial crisis. All
of  the  equity  securities  in  an  unrealized  loss  position  for  12  months  or  more  are  investment  grade
perpetual preferred stocks that are absent credit deterioration. A continued difficult housing market has
raised  concerns  in  regard  to  earnings  and  dividend  stability  in  many  companies  which  directly  affect  the
values of these securities.

Where the decline in market value of debt securities is attributable to changes in market interest rates
or  to  factors  such  as  market  volatility,  liquidity  and  spread  widening,  and  we  anticipate  recovery  of  all
contractual  or  expected  cash  flows,  we  do  not  consider  these  investments  to  be  other  than  temporarily
impaired because we do not intend to sell these investments and it is not more likely than not we will be
required  to  sell  these  securities  before  a  recovery  of  amortized  cost,  which  may  be  maturity.  For  equity
securities, we recognize an impairment charge in the period in which we do not have the intent and ability
to  hold  the  securities  until  a  recovery  of  cost  or  we  determine  that  the  security  will  not  recover  to  book
value within a reasonable period of time. We determine what constitutes a reasonable period of time on a
security-by-security  basis  based  upon  consideration  of  all  the  evidence  available  to  us,  including  the
magnitude of an unrealized loss and its duration. In any event, this period does not exceed 18 months from
the  date  of  impairment  for  perpetual  preferred  securities  for  which  there  is  evidence  of  deterioration  in
credit of the issuer and common equity securities. For perpetual preferred securities absent evidence of a
deterioration  in  credit  of  the  issuer  we  apply  an  impairment  model,  including  an  anticipated  recovery
period,  similar  to  a  debt  security.  For  equity  securities  we  measure  other  than  temporary  impairment
charges based upon the difference between the book value of a security and its fair value.

Approximately 85% and 81% of the unrealized losses on fixed maturity securities shown in the above
table  for  December  31,  2010  and  2009,  respectively,  are  on  securities  that  are  rated  investment  grade,
defined  as  being  the  highest  two  NAIC  designations.  All  of  the  fixed  maturity  securities  with  unrealized
losses are current with respect to the  payment of principal and interest.

Page 46 of 77

At  December  31,  2010  and  2009,  the  amortized  cost  and  fair  value  of  fixed  maturity  securities  and
equity securities in an unrealized loss position and the number of months in a continuous unrealized loss
position  (fixed  maturity  securities  that  carry  an  NRSRO  rating  of  BBB/Baa  or  higher  are  considered
investment grade) were as follows:

December 31, 2010
Fixed maturity securities:

Investment grade:

Less than six months . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months .
Twelve months or greater . . . . . . . . . . . . . . . . . .

Total investment grade . . . . . . . . . . . . . . . . . . .

Below investment  grade:

Less than six months . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months .
Twelve months or greater . . . . . . . . . . . . . . . . . .

Total below investment grade . . . . . . . . . . . . . .

Equity securities:

Less than six months . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months .
Twelve months or greater . . . . . . . . . . . . . . . . . .

Total equity securities . . . . . . . . . . . . . . . . . . .

December 31, 2009
Fixed maturity securities
Investment grade:

Number
of
Securities

Amortized
Cost

Fair
Value

(Dollars in thousands)

Gross
Unrealized
Losses

656
1
34

691

5
1
75

81

1
2
5

8

$5,805,583
7,874
313,127

$5,611,000
7,848
292,173

$(194,583)
(26)
(20,954)

6,126,584

5,911,021

(215,563)

65,359
9,562
1,025,372

1,100,293

3,000
12,782
17,000

32,782

61,296
9,522
904,277

(4,063)
(40)
(121,095)

975,095

(125,198)

2,995
11,588
16,253

30,836

(5)
(1,194)
(747)

(1,946)

780

$7,259,659

$6,916,952

$(342,707)

Less than six months . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months .
Twelve months or greater . . . . . . . . . . . . . . . . . .

Total investment grade . . . . . . . . . . . . . . . . . . .

Below investment  grade:

Less than six months . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months .
Twelve months or greater . . . . . . . . . . . . . . . . . .

120
26
95

241

3
12
85

$2,516,264
1,591,620
883,552

$2,463,732
1,500,847
777,079

$ (52,532)
(90,773)
(106,473)

4,991,436

4,741,658

(249,778)

60,580
85,605
1,206,684

57,220
64,159
934,453

(3,360)
(21,446)
(272,231)

Total below investment grade . . . . . . . . . . . . . .

100

1,352,869

1,055,832

(297,037)

Equity securities:

Less than six months . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months .
Twelve months or greater . . . . . . . . . . . . . . . . . .

Total equity securities . . . . . . . . . . . . . . . . . . .

2
1
11

14

7,291
2,658
32,000

41,949

7,242
2,561
28,877

38,680

(49)
(97)
(3,123)

(3,269)

355

$6,386,254

$5,836,170

$(550,084)

Page 47 of 77

At  December  31,  2010  and  2009,  the  amortized  cost  and  fair  value  of  fixed  maturity  securities
(excluding  United  States  Government  and  United  States  Government  sponsored  agency  securities)
segregated by investment grade (NRSRO rating of BBB/Baa or higher) and below investment grade and
equity securities that had unrealized losses greater than 20% and the number of months in a continuous
unrealized loss position greater than 20%  were  as follows:

December 31, 2010
Investment grade:

Less than six months . . . . . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months . . . . . .
Twelve months or greater . . . . . . . . . . . . . . . . . . . . . . .

Total investment grade . . . . . . . . . . . . . . . . . . . . . . .

Below investment grade:

Less than six months . . . . . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months . . . . . .
Twelve months or greater . . . . . . . . . . . . . . . . . . . . . . .

Total below investment grade . . . . . . . . . . . . . . . . . .

December 31, 2009
Investment grade:

Less than six months . . . . . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve months . . . . . .
Twelve months or greater . . . . . . . . . . . . . . . . . . . . . . .

Total investment grade . . . . . . . . . . . . . . . . . . . . . . .

Below investment  grade:

Less than six months . . . . . . . . . . . . . . . . . . . . . . . . . .
Six months or more and less than twelve  months . . . . . .
Twelve months or greater . . . . . . . . . . . . . . . . . . . . . . .

Total below investment grade . . . . . . . . . . . . . . . . . .

Number
of
Securities

Amortized
Cost

Carrying
Value

(Dollars in thousands)

Gross
Unrealized
Losses

—
—
—

—

2
—
7

9

9

2
—
2

4

13
9
27

49

53

$

— $
—
—

—

— $
—
—

—

—
—
—

—

24,645
—
104,129

128,774

19,648
—
71,368

91,016

(4,997)
—
(32,761)

(37,758)

$128,774

$ 91,016

$ (37,758)

$ 34,271
—
11,940

$ 30,198
—
8,601

$

46,211

38,799

(4,073)
—
(3,339)

(7,412)

118,198
158,359
365,706

101,805
111,878
252,062

(16,393)
(46,481)
(113,644)

642,263

465,745

(176,518)

$688,474

$504,544

$(183,930)

Page 48 of 77

The  amortized  cost  and  fair  value  of  fixed  maturity  securities  at  December  31,  2010  and  2009,  by
contractual maturity, that were in an unrealized loss position are shown below. Actual maturities will differ
from  contractual  maturities  because  borrowers  may  have  the  right  to  call  or  prepay  obligations  with  or
without call or prepayment penalties. All of our residential mortgage backed securities provide for periodic
payments throughout their lives, and  are  shown below as a  separate line.

December 31, 2010
Due in one year of less . . . . . . . . . . . . . . . . . . . . . . .
Due after one year through five years . . . . . . . . . . . . .
Due after five years through ten years . . . . . . . . . . . . .
Due after ten years through twenty years . . . . . . . . . .
Due after twenty years . . . . . . . . . . . . . . . . . . . . . . . .

Residential mortgage backed securities . . . . . . . . . . . .

December 31, 2009
Due in one year or less . . . . . . . . . . . . . . . . . . . . . . .
Due after one year through five years . . . . . . . . . . . . .
Due after five years through ten years . . . . . . . . . . . . .
Due after ten years through twenty years . . . . . . . . . .
Due after twenty years . . . . . . . . . . . . . . . . . . . . . . . .

Residential mortgage backed securities . . . . . . . . . . . .

Available for sale

Held for investment

Amortized
Cost

Fair Value

Amortized
Cost

Fair Value

(Dollars in thousands)

$

— $

— $

30,367
257,793
1,274,273
3,371,408

4,933,841
1,470,836

29,858
249,838
1,224,989
3,237,268

4,741,953
1,362,415

— $
—
—
—
822,200

—
—
—
—
781,748

822,200
—

781,748
—

$6,404,677

$6,104,368

$822,200

$781,748

$

12,000
82,754
100,597
707,824
3,281,000

4,184,175
1,719,481

$

11,707
75,462
95,678
682,247
3,113,504

3,978,598
1,413,109

$

— $
—
—
365,000
75,649

—
—
—
359,100
46,683

440,649
—

405,783
—

$5,903,656

$5,391,707

$440,649

$405,783

Watch List

At  each  balance  sheet  date,  we  identify  invested  assets  which  have  characteristics  (i.e.  significant
unrealized  losses  compared  to  amortized  cost  and  industry  trends)  creating  uncertainty  as  to  our  future
assessment of an other than temporary impairment. As part of this assessment we review not only a change
in current price relative to its amortized cost but the issuer’s current credit rating and the probability of full
recovery  of  principal  based  upon  the  issuer’s  financial  strength.  Specifically  for  corporate  issues  we
evaluate  the  financial  stability  and  quality  of  asset  coverage  for  the  securities  relative  to  the  term  to
maturity for the issues we own. A security which has a 25% or greater change in market price relative to its
amortized cost and a possibility of a loss of principal will be included on a list which is referred to as our
watch  list.  We  exclude  from  this  list  securities  with  unrealized  losses  which  are  related  to  market
movements in interest rates and which have no factors indicating that such unrealized losses may be other
than temporary as we do not intend to sell these securities and it is more likely than not we will not have to
sell these securities before a recovery is realized. In addition, we exclude our RMBS as we monitor all of
our RMBS on a quarterly basis for changes in default rates, loss severities and expected cash flows for the
purpose of assessing potential other than temporary impairments and related credit losses to be recognized

Page 49 of 77

in operations. At December 31, 2010, the amortized cost and fair value of securities on the watch list are as
follows:

General  Description

Investment grade

Corporate fixed maturity

securities:
Finance and insurance . . . . .

Below investment grade

Corporate fixed maturity

securities:
Finance . . . . . . . . . . . . . . . .
Retail . . . . . . . . . . . . . . . . . .

Number of
Securities

Amortized
Cost

Unrealized
Gains/
(Losses)

Fair Value

(Dollars in thousands)

Months in
Continuous
Unrealized
Loss Position

Months
Unrealized
Losses
Greater
Than 20%

$2

$ 6,011

$ (660)

$ 5,351

38 - 45

—

1
1

4

4,249
10,479

—
(1,304)

4,249
9,175

$20,739

$(1,964)

$18,775

—
67

—
—

Our  analysis  of  these  securities  that  we  have  determined  are  temporarily  impaired  and  their  credit

performance at December 31, 2010 is  as follows:

Finance and Insurance: The decline in value of these securities is due to the continued wide spreads
as  a  result  of  the  ongoing  concerns  relating  to  capital,  asset  quality  and  earnings  stability  due  to  the
financial events of the past two years. While these issuers have had their financial position and profitability
weakened by the credit and liquidity crisis, we have determined that these securities were not other than
temporarily impaired due to our evaluation of the operating performance and the credit worthiness of each
individual issuer.

Retail: The decline in value of this bond relates to a debt-financed share repurchase combined with a
weakening  economy  which  has  led  to  a  decrease  in  sales.  We  have  determined  that  this  security  was  not
other than temporarily impaired due to the issuer’s very strong market position and a consistent history of
strong operating performance, improving  economic conditions  and rising security prices.

We do not intend to sell these securities and it is more likely than not we will not have to sell these
securities  before  recovery  of  their  amortized  cost  and,  as  such,  there  were  no  other  than  temporary
impairments on these securities at December 31, 2010.

Page 50 of 77

Other Than Temporary Impairments

We have a policy and process in place to identify securities in our investment portfolio for which we
should  recognize  impairments.  See  Critical  Accounting  Policies—Evaluation  of  Other  Than  Temporary
Impairments. We recognized other than temporary impairments and additional credit losses on a number
of securities for which we have previously  recognized  OTTI as set forth in the  following table:

General  Description

Year Ended December 31, 2010
Corporate bonds:

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . .

Year Ended December 31, 2009
United States Government full faith  and credit
Corporate bonds:

. . .

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Home building . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . .
Common & preferred stocks:

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31, 2008
Corporate bonds:

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Home building . . . . . . . . . . . . . . . . . . . . . . . . .
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . .
Common & preferred stocks:

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number
of
Securities

Other
Than
Temporary
Impairments

Portion
Recognized
In
Comprehensive
Income

Net
Impairment
Losses
Recognized
in  Operations

(Dollars in thousands)

1
1
30

32

1

3
2
3
54

7
2
2

74

3
2
3
1
15

9
3
14

50

$

(822)
(1,576)
(17,146)

$

—
—
(4,323)

$

(822)
(1,576)
(21,469)

$ (19,544)

$ (4,323)

$(23,867)

$

(245)

$

—

$

(245)

(8,388)
(766)
(5,242)
(184,590)

(18,292)
(1,492)
(1,400)

(1,521)
(421)
(814)
136,400

—
—
—

(9,909)
(1,187)
(6,056)
(48,190)

(18,292)
(1,492)
(1,400)

$(220,415)

$133,644

$(86,771)

$ (13,462)
(10,662)
(7,009)
(5,325)
(76,171)

(49,763)
(7,093)
(23,163)

$(192,648)

The presentation for the year ended December 31, 2008, is prior to the adoption of FASB guidance
issued in April 2009 which separates OTTI for debt securities into credit component that is recognized in
operations and a non-credit component  that is recognized in other comprehensive income.

Several  factors  led  us  to  believe  that  full  recovery  of  amortized  cost  will  not  be  expected.  These
include, but are not limited to: (i) a significant change in the operating performance of a company; (ii) a
material change in the expected contractual obligation of an issuer; (iii) a significant change in ratings as
defined  by  the  NRSRO;  and  (iv)  the  time  frame  in  which  a  recovery  to  amortized  cost  may  occur.  We

Page 51 of 77

recognized  OTTI  of  $2.4  million  on  two  corporate  fixed  maturity  securities  during  the  year  ended
December 31, 2010, because we changed from a position of holding these securities until price recovery to
intending to sell them prior to price  recovery.

Deterioration of the issuers’ credit worthiness and liquidity profile were major factors in leading us to
make the determination that other than temporary impairments were present in our corporate bonds and
preferred stocks. Our analysis demonstrated that we could not expect a recovery of our cost basis within
our expected holding period for debt securities or within a reasonable period of time for equity securities.

In the case of residential mortgage backed securities, we considered the ratings downgrades, increased
default and loss severity projections, actual defaults, and expected cash flow projections to determine that
other  than  temporary  impairments  were  present.  We  continue  to  monitor  the  cash  flows  and  economics
surrounding these securities to determine changes in  expected future cash  flows.

The  following  table  presents  the  range  of  significant  assumptions  used  to  determine  the  credit  loss
component  of  other  than  temporary  impairments  we  have  recognized  on  residential  mortgage  backed
securities which are all senior level tranches within the structure of the securities:

Sector

Vintage Min Max Min Max Min Max

Discount
Rate

Default
Rate

Loss
Severity

December 31, 2010
Prime . . . . . . . . . . . . . . . . . . . . . . .

Alt-A . . . . . . . . . . . . . . . . . . . . . . .

December 31, 2009
Prime . . . . . . . . . . . . . . . . . . . . . . .

Alt-A . . . . . . . . . . . . . . . . . . . . . . .

2005
2006
2007
2008
2005
2006
2007

2005
2006
2007
2004
2005
2006
2007

7.5% 7.5% 11% 11% 45% 45%
6.5% 7.6% 7% 11% 45% 60%
5.8% 6.7% 11% 28% 40% 60%
6.6% 6.6% 5% 5% 50% 50%
6.0% 7.4% 12% 27% 45% 50%
6.5% 7.3% 30% 36% 50% 60%
6.5% 7.0% 35% 51% 50% 60%

7.7% 7.7% 7% 7% 50% 50%
6.5% 9.2% 7% 14% 35% 55%
5.8% 7.9% 8% 31% 35% 50%
5.8% 5.8% 11% 11% 40% 40%
5.6% 8.7% 10% 25% 10% 55%
6.0% 7.3% 16% 31% 40% 60%
6.2% 7.5% 15% 52% 45% 70%

In  making  the  decisions  to  write  down  the  securities  described  above,  we  considered  whether  the
factors leading to those write downs impacted any other securities held in our portfolio. In cases where we
determined that a decline in value was related to an industry-wide concern, we considered the impact of
such concern on all securities we held within that  industry  classification.

Page 52 of 77

Mortgage Loans on Real Estate

Our  commercial  mortgage  loan  portfolio  consists  of  mortgage  loans  collateralized  by  the  related
properties  and  diversified  as  to  property  type,  location,  and  loan  size.  Our  mortgage  lending  policies
establish limits on the amount that can be loaned to one borrower and other criteria to attempt to reduce
the  risk  of  default.  Our  commercial  mortgage  loans  on  real  estate  are  reported  at  cost,  adjusted  for
amortization of premiums and accrual of discounts net of allowances for loan loss. At December 31, 2010
and  2009,  the  largest  principal  amount  outstanding  for  any  single  mortgage  loan  was  $10.7  million  and
$11.2 million, respectively, and the average loan size was $2.4 million for both 2010 and 2009. We have the
contractual ability to pursue full personal recourse on 13.3% of the loans and partial personal recourse on
32.5% of the loans, and master leases provide us recourse against the principals of the borrowing entity on
5.6%  of  the  loans.  In  addition,  the  average  loan  to  value  ratio  for  the  overall  portfolio  was  54.7%  and
56.3% at December 31, 2010 and 2009, respectively, based upon the underwriting and appraisal at the time
the loan was made. This loan to value is indicative of our conservative underwriting policies and practices
for  making  commercial  mortgage  loans  and  may  not  be  indicative  of  collateral  values  at  the  current
reporting date. Our current practice is to only obtain market value appraisals of the underlying collateral at
the  inception  of  the  loan  unless  we  identify  indicators  of  impairment  in  our  ongoing  analysis  of  the
portfolio,  in  which  case,  we  may  obtain  a  current  appraisal  of  the  underlying  collateral.  The  commercial
mortgage loan portfolio is summarized by geographic region and property type as follows:

Geographic distribution
East . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Middle Atlantic . . . . . . . . . . . . . . . . . . .
Mountain . . . . . . . . . . . . . . . . . . . . . . . .
New England . . . . . . . . . . . . . . . . . . . . .
Pacific . . . . . . . . . . . . . . . . . . . . . . . . . .
South Atlantic . . . . . . . . . . . . . . . . . . . .
West North Central
. . . . . . . . . . . . . . . .
West South Central . . . . . . . . . . . . . . . . .

December 31,

2010

2009

Carrying
Amount

Percent

Carrying
Amount

Percent

(Dollars in thousands)

$ 618,250
172,443
402,965
42,695
247,254
496,606
419,002
215,650

23.6% $ 560,256
6.6% 168,246
15.4% 388,940
1.6%
44,541
9.5% 216,382
19.0% 464,077
16.0% 410,883
8.3% 201,719

22.8%
6.9%
15.9%
1.8%
8.8%
18.9%
16.7%
8.2%

$2,614,865

100.0% $2,455,044

100.0%

Loan loss allowance . . . . . . . . . . . . . . . .

(16,224)

Property type distribution
Office . . . . . . . . . . . . . . . . . . . . . . . . . .
Medical Office . . . . . . . . . . . . . . . . . . . .
Retail
. . . . . . . . . . . . . . . . . . . . . . . . . .
Industrial/Warehouse . . . . . . . . . . . . . . .
Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . .
Apartment . . . . . . . . . . . . . . . . . . . . . . .
Mixed use/other . . . . . . . . . . . . . . . . . . .

2,598,641

$ 683,404
166,930
589,369
666,908
151,516
131,682
225,056

(5,266)

2,449,778

26.1% $ 664,701
6.4% 145,390
22.5% 564,023
25.5% 610,279
5.8% 155,594
5.1% 122,854
8.6% 192,203

27.1%
5.9%
23.0%
24.9%
6.3%
5.0%
7.8%

$2,614,865

100.0% $2,455,044

100.0%

Loan loss allowance . . . . . . . . . . . . . . . .

(16,224)

2,598,641

(5,266)

2,449,778

Page 53 of 77

In  the  normal  course  of  business,  we  commit  to  fund  commercial  mortgage  loans  up  to  90  days  in
advance.  At  December  31,  2010,  we  had  commitments  to  fund  commercial  mortgage  loans  totaling
$96.2 million, with fixed interest rates  ranging from 5.25% to 6.00%.

During  2010,  five  mortgage  loans  were  satisfied  by  taking  ownership  of  the  real  estate  serving  as
collateral the loans. These loans had an aggregate principal amount outstanding of $11.7 million, for which
specific  loan  loss  allowances  totaling  $4.3  million  were  established  and  recognized  in  2010.  Additional
impairment of $0.6 million was recognized on two properties after ownership of the real estate was taken
in 2010 as the fair value of each property was revalued by a third party appraiser and the fair value less the
estimated costs to sell was lower due  to  new facts discovered after  ownership was obtained.

At  December  31,  2010,  we  have  seven  mortgage  loans  that  are  in  the  process  of  being  satisfied  by
taking  ownership  of  the  real  estate  serving  as  collateral  on  the  loan.  These  seven  loans  have  a  total
outstanding  principal  balance  of  $24.1  million  for  which  we  have  recorded  specific  loan  loss  allowances
totaling $11.1 million in 2010. We also have 23 commercial mortgage loans at December 31, 2010 with a
total outstanding principal balance of $68.5 million that have been given ‘‘workout’’ terms which generally
allow  for  interest  only  payments  or  the  capitalization  of  interest  for  a  specified  period  of  time.  We  have
recorded a specific loan loss allowance on one of the ‘‘workout’’ loans (principal balance of $5.7 million) of
$1.9 million ($0.9 million in 2010 and $1.0 million in 2009). At December 31, 2010, we have six commercial
mortgage loans with a total outstanding principal balance of $20.5 million that were delinquent (60 days or
more at the reporting date) in their principal and interest payments and we recorded a specific loan loss
allowance  on  one  of  these  loans  (principal  balance  of  $1.3  million)  of  $0.2  million  in  2010.  The  total
outstanding principal balance of these 36 loans is $113.0 million, which represents less than 5% of our total
mortgage loan portfolio.

We  evaluate  our  mortgage  loan  portfolio  for  the  establishment  of  a  loan  loss  reserve  by  specific
identification  of  impaired  loans  and  the  measurement  of  an  estimated  loss  for  each  individual  loan
identified  and  an  analysis  of  the  mortgage  loan  portfolio  for  the  need  for  a  general  loan  allowance  for
probable losses on all other loans. If we determine that the value of any specific mortgage loan is impaired,
the carrying amount of the mortgage loan will be reduced to its fair value, based upon the present value of
expected future cash flows from the loan discounted at the loan’s effective interest rate, or the fair value of
the  underlying  collateral  less  estimated  costs  to  sell  that  collateral.  The  amount  of  the  general  loan
allowance is based upon management’s evaluation of the collectability of the loan portfolio, historical loss
experience, delinquencies, credit concentrations, underwriting standards and national and local economic
conditions.  Based  upon  this  process  and  analysis,  we  established  a  general  loan  loss  allowance  of
$3.0  million  during  the  year  ended  December  31,  2010.  No  general  loan  loss  allowance  was  considered
necessary  at  December  31,  2009,  and  the  2010  activity  reflects  our  ongoing  evaluation  of  historical
experience and current market conditions.

Mortgage loans summarized in the following table represent all loans that we are either not currently
collecting or those we feel it is probable we will not collect all amounts due according to the contractual
terms of the loan agreements (all loans that we have worked with the borrower to alleviate short-term cash
flow issues and loans delinquent for  60 days  or more at the reporting  date).

Impaired mortgage loans with allowances . . . . . . . . . . . . . . . . .
Impaired mortgage loans with no allowance for losses . . . . . . . .
Allowance for probable loan losses . . . . . . . . . . . . . . . . . . . . . .

December 31,

2010

2009

(Dollars in thousands)
$15,869
$ 31,027
70,214
81,994
(5,266)
(13,224)

Net carrying value of impaired mortgage loans . . . . . . . . . . . . .

$ 99,797

$80,817

Page 54 of 77

Derivative Instruments

Our derivative instruments primarily consist of call options purchased to provide the income needed
to fund the annual index credits on our fixed index annuity products. The fair value of the call options is
based  upon  the  amount  of  cash  that  would  be  required  to  settle  the  call  options  obtained  from  the
counterparties  adjusted  for  the  nonperformance  risk  of  the  counterparty.  The  nonperformance  risk  for
each counterparty is based upon its credit default swap rate. We have no performance obligations related
to the call options.

We recognize all derivative instruments as assets or liabilities in the consolidated balance sheets at fair
value.  None  of  our  derivatives  qualify  for  hedge  accounting,  thus,  any  change  in  the  fair  value  of  the
derivatives is recognized immediately  in  the consolidated  statements of operations.

The fair value of our derivative instruments, including derivative instruments embedded in fixed index

annuity contracts, presented in the consolidated balance sheets  are  as follows:

Assets

Derivative instruments
Call options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Assets
2015 notes hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities

Policy benefit reserves—annuity products
Fixed index annuities—embedded derivatives . . . . . . . . .
Other liabilities
2015 notes embedded conversion derivative . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2010

2009

(Dollars in thousands)

$ 479,786

$ 479,272

66,595

—

$ 546,381

$ 479,272

$1,971,383

$1,375,866

66,595
1,976

—
1,891

$2,039,954

$1,377,757

The  change  in  fair  value  of  derivatives  included  in  the  consolidated  statements  of  operations  are  as

follows:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Change in fair value of derivatives:

Call options . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 notes hedges . . . . . . . . . . . . . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . .

$141,803
29,595
(2,536)

$219,275
—
(2,379)

$(370,814)
—
(1,195)

$168,862

$216,896

$(372,009)

Change in fair value of embedded derivatives:

2015 notes embedded derivatives . . . . . . . . . . .
Fixed index annuities . . . . . . . . . . . . . . . . . . . .

$ 29,595
101,355

$

— $

529,508

—
(210,753)

$130,950

$529,508

$(210,753)

We have fixed index annuity products that guarantee the return of principal to the policyholder and
credit  interest  based  on  a  percentage  of  the  gain  in  a  specified  market  index.  When  fixed  index  annuity

Page 55 of 77

deposits are received, a portion of the deposit is used to purchase derivatives consisting of call options on
the applicable market indices to fund the index credits due to fixed index annuity policyholders. Substan-
tially  all  such  call  options  are  one  year  options  purchased  to  match  the  funding  requirements  of  the
underlying policies. The call options are marked to fair value with the change in fair value included as a
component of revenues. The change in fair value of derivatives includes the gains or losses recognized at
the  expiration  of  the  option  term  or  upon  early  termination  and  the  changes  in  fair  value  for  open
positions. On the respective anniversary dates of the index policies, the index used to compute the annual
index credit is reset and we purchase new one-year call options to fund the next annual index credit. We
manage  the  cost  of  these  purchases  through  the  terms  of  our  fixed  index  annuities,  which  permit  us  to
change  caps,  participation  rates,  and/or  asset  fees,  subject  to  guaranteed  minimums  on  each  policy’s
anniversary date. By adjusting caps, participation rates, or asset fees, we can generally manage option costs
except in cases where the contractual features would prevent further modifications.

Our strategy attempts to mitigate any potential risk of loss under these agreements through a regular
monitoring  process  which  evaluates  the  program’s  effectiveness.  We  do  not  purchase  call  options  that
would require payment or collateral to another institution and our call options do not contain counterparty
credit-risk-related contingent features. We are exposed to risk of loss in the event of nonperformance by
the  counterparties  and,  accordingly,  we  purchase  our  option  contracts  from  multiple  counterparties  and
evaluate the creditworthiness of all counterparties prior to purchase of the contracts. All of these options
have  been  purchased  from  nationally  recognized  financial  institutions  with  a  Standard  and  Poor’s  credit
rating  of  A(cid:3)  or  higher  at  the  time  of  purchase  and  the  maximum  credit  exposure  to  any  single
counterparty  is  subject  to  concentration  limits.  We  also  have  credit  support  agreements  that  allow  us  to
request the counterparty to provide collateral to us when the fair value of our exposure to the counterparty
exceeds specified amounts.

The notional amount and maximum amount of loss due to credit risk that we would incur if parties to

the call options failed completely to perform according  to  the terms  of  the contracts  are as follows:

December 31,

2010

2009

Counterparty

Credit Rating
(S&P)

Credit Rating
(Moody’s)

Notional
Amount

Fair Value

Notional
Amount

Bank of America . . . . . . .
BNP Paribas . . . . . . . . . .
Lehman . . . . . . . . . . . . .
Bank of New York . . . . . .
Credit  Suisse . . . . . . . . . .
Barclays . . . . . . . . . . . . .
SunTrust . . . . . . . . . . . . .
Wells Fargo (Wachovia) . .
J.P. Morgan . . . . . . . . . . .
UBS . . . . . . . . . . . . . . . .

A+
AA
NR
AA(cid:3)
A+
AA(cid:3)
BBB+
NR
AA(cid:3)
A+

Aa3
Aa2
NR
Aa2
Aa1
Aa3
A3
Aa2
Aa1
Aa3

$

588,650
786,561
—
18,082
2,462,920
1,728,218
50,540
1,745,775
2,858,902
921,596

(Dollars in thousands)
$ 25,704
34,772
—
111
95,910
72,751
3,164
76,250
133,368
37,756

$
796
1,647,627
1,437
112,193
2,711,027
258,853
427,572
1,189,234
1,648,394
—

Fair Value

$

—
101,888
—
6,153
163,321
10,082
27,735
70,746
99,347
—

$11,161,244

$479,786

$7,997,133

$479,272

As of December 31, 2010 and 2009 we held $381.2 and $346.5 million, respectively, of cash and cash
equivalents received from counterparties for derivative collateral, which is included in other liabilities on
our  consolidated  balance  sheets.  This  derivative  collateral  limits  the  maximum  amount  of  economic  loss
due to credit risk that we would incur if parties to the call options failed completely to perform according
to  the  terms  of  the  contracts  to  $108.1  million  and  $149.6  million  at  December  31,  2010  and  2009,
respectively.

Page 56 of 77

We  had  unsecured  counterparty  exposure  in  connection  with  options  purchased  from  affiliates  of
Lehman  Brothers  (‘‘Lehman’’)  which  declared  bankruptcy  during  the  third  quarter  of  2008.  All  options
purchased from affiliates of Lehman had expired as of June 30, 2010. The amount of option proceeds due
on  expired  options  purchased  from  affiliates  of  Lehman  that  we  did  not  receive  payment  on  was
$12.0 million and $2.1 million for the years ended December 31, 2009 and 2008, respectively. No amount
has  been  recognized  for  any  recovery  of  these  amounts  that  may  result  from  our  claim  in  Lehman’s
bankruptcy proceedings.

Concurrently with the issuance of our 3.5% Convertible Senior Notes due in 2015 (the ‘‘2015 notes’’),
we  entered  into  hedge  transactions  (the  ‘‘2015  notes  hedges’’)  with  various  parties  whereby  we  have  the
option to receive the cash equivalent of the conversion spread on approximately 16.0 million shares of our
common stock based upon a strike price of $12.50 per share, subject to certain conversion rate adjustments
in the 2015 notes. These options expire on September 15, 2015 and must be settled in cash. The aggregate
cost  of  the  2015  notes  hedges  was  $37.0  million.  The  2015  notes  hedges  are  accounted  for  as  derivative
assets, and are included in Other assets in our Consolidated Balance Sheets. The estimated fair value of
the 2015 notes hedges was $66.6 million as  of December  31, 2010.

The  conversion  option  of  the  2015  notes  (the  ‘‘2015  notes  embedded  conversion  derivative’’)  is  an
embedded  derivative  that  requires  bifurcation  from  the  2015  notes  and  is  accounted  for  as  a  derivative
liability,  which  is  included  in  Other  liabilities  in  our  Consolidated  Balance  Sheets.  The  fair  value  of  the
2015 notes embedded conversion derivative at the time of issuance of the 2015 notes was $37.0 million, and
was recorded as the original debt discount for purposes of accounting for the debt component of the 2015
notes.  This  discount  will  be  recognized  as  interest  expense  using  the  effective  interest  method  over  the
term  of  the  2015  notes.  The  estimated  fair  value  of  the  2015  notes  embedded  conversion  derivative  was
$66.6 million as of December 31, 2010.

Liabilities

Our liability for policy benefit reserves increased to $23.7 billion at December 31, 2010 compared to
$19.3  billion  at  December  31,  2009,  primarily  due  to  additional  annuity  sales  as  discussed  above.
Substantially  all  of  our  annuity  products  have  a  surrender  charge  feature  designed  to  reduce  the  risk  of
early withdrawal or surrender of the policies and to compensate us for our costs if policies are withdrawn
early. Notwithstanding these policy features, the withdrawal rates of policyholder funds may be affected by
changes in interest rates and other factors.

As  part  of  our  investment  strategy,  we  enter  into  securities  repurchase  agreements  (short-term
collateralized  borrowings).  We  had  no  borrowings  under  repurchase  agreements  during  2010.  The  maxi-
mum  amount  borrowed  during  2009  and  2008  was  $440.0  million  and  $641.1  million,  respectively.  When
we do borrow cash on these repurchase agreements, we pledge collateral in the form of debt securities with
fair values approximately equal to the amount due and we use the cash to purchase debt securities ahead
of the time we collect the cash from selling annuity policies to avoid a lag between the investment of funds
and  the  obligation  to  credit  interest  to  policyholders.  We  earn  investment  income  on  the  securities
purchased  with  these  borrowings  at  a  rate  in  excess  of  the  cost  of  these  borrowings.  Such  borrowings
averaged $150.7 million and $359.9 million for the years ended December 31, 2009 and 2008, respectively.
The weighted average interest rate on amounts due under repurchase agreements was 0.35% and 2.28%
for the years ended December 31, 2009 and 2008,  respectively.

In  December  2004,  we  issued  $260.0  million  principal  amount  of  convertible  senior  notes  due
December 6, 2024 (the ‘‘2024 notes’’). The 2024 notes are unsecured and bear interest at a fixed rate of
5.25% per annum. Interest is payable semi-annually in arrears on June 6 and December 6 of each year. In
addition to regular interest on the 2024 notes, beginning with the six-month interest period ending June 6,
2012, we will also pay contingent interest under certain conditions at a rate of 0.5% per annum based on
the average trading price of the 2024 notes during a  specified period.

Page 57 of 77

We  extinguished  $78.1  million  principal  amount  of  the  2024  notes  during  2008  at  a  discount  and
recognized a gain of $9.7 million. In 2009, we issued five million shares of our common stock with a fair
value of $31.3 million in exchange for $37.2 million principal amount of the 2024 notes and recognized a
gain of $3.1 million. In 2010, we extinguished $6.7 million principal amount of the outstanding 2024 notes
for $6.6 million in cash and recognized  a loss of $0.3 million.

In  December  2009,  we  issued  $115.8  million  principal  amount  of  convertible  senior  notes  due
December 6, 2029 (the ‘‘2029 notes’’). The 2029 notes are unsecured and bear interest at a fixed rate of
5.25% per annum. Interest is payable semi-annually in arrears on June 6 and December 6 of each year. In
addition to regular interest on the 2029 notes, beginning with the six-month interest period ending June 6,
2015, we will also pay contingent interest under certain conditions at a rate of 0.5% per annum based on
the  average  trading  price  of  the  2029  notes  during  a  specified  period.  $52.2  million  of  these  notes  were
issued  for  cash.  The  remaining  $63.6  million  were  issued  in  exchange  for  the  same  amount  of  the  2024
notes, for which a  loss of $3.8 million  was recognized.

In September 2010, we issued $200.0 million principal amount of the 2015 notes. The 2015 notes have
a  stated  interest  rate  of  3.5%,  mature  on  September  15,  2015,  and  are  intended  to  be  settled  in  cash;
however, in certain limited circumstances we have the discretion to settle in shares of our common stock or
a  combination  of  cash  and  shares  of  our  common  stock.  Contractual  interest  payable  on  the  2015  notes
began accruing in September 2010 and is payable semi-annually in arrears on March 15 and September 15.
We  used $150 million of the proceeds to pay off our fully drawn bank line of credit.

The 2024 notes and 2029 notes are convertible at the holders’ option prior to the maturity date into
cash and shares of our common stock under certain conditions. The conversion price per share of the 2024
notes  is  $14.03,  which  represents  a  conversion  rate  of  71.3  shares  of  our  common  stock  per  $1,000  in
principal amount of notes. The conversion price per share of the 2029 notes is $9.69, which represents a
conversion  rate  of  103.2  shares  of  our  common  stock  per  $1,000  in  principal  amount  of  notes.  Upon
conversion, we will deliver to the holder cash equal to the aggregate principal amount of the notes to be
converted  and  shares  of  our  common  stock  for  the  amount  by  which  the  conversion  value  exceeds  the
aggregate principal amount of the notes to be converted (commonly referred to as ‘‘net share settlement’’).
See note 9 to the audited consolidated financial statements for additional details concerning the conver-
sion features of the notes and the dilutive effect of the notes in our diluted earnings per share calculation.

The initial conversion rate for the 2015 notes is 80 shares of our common stock per $1,000 principal
amount of 2015 notes, equivalent to a conversion price of approximately $12.50 per share of our common
stock, with the amount due on conversion. Upon conversion, a holder will receive a cash payment equal to
the  sum  of  the  daily  settlement  amounts,  calculated  on  a  proportionate  basis  for  each  day,  during  a
specified observation period following the  conversion date.

At December 31, 2010, $74.5 million principal amount of the 2024 notes remains outstanding which
we may redeem at any time on or after December 15, 2011. The holders of the 2024 notes may require us
to repurchase their notes on December 15, 2011, 2014, and 2019 and for a certain period of time following
a  change  in  control.  We  may  redeem  the  2029  notes  at  any  time  on  or  after  December  15,  2014.  The
holders of the 2029 notes may require us to repurchase their notes on December 15, 2014, 2019 and 2024
and  for  a  certain  period  of  time  following  a  change  in  control.  The  redemption  price  or  the  repurchase
price shall be payable in cash and equal to 100% of the principal amount of the notes, plus accrued and
unpaid interest (including contingent interest and liquidated damages, if any) up to but not including the
date  of  redemption or repurchase.

Our convertible notes are senior unsecured obligations and rank equally in the right of payment with
all  existing  and  future  senior  indebtedness  and  senior  to  any  existing  and  future  subordinated  indebted-
ness.  Our  convertible  notes  effectively  rank  junior  in  the  right  of  payment  to  any  existing  and  future
secured  indebtedness  to  the  extent  of  the  value  of  the  assets  securing  such  secured  indebtedness.  Our
convertible notes are structurally subordinated to all  liabilities of our subsidiaries.

Page 58 of 77

Our subsidiary trusts have issued fixed rate and floating rate trust preferred securities and the trusts
have used the proceeds from these offerings to purchase subordinated debentures from us. We also issued
subordinated debentures to the trusts in exchange for all of the common securities of each trust. The sole
assets  of  the  trusts  are  the  subordinated  debentures  and  any  interest  accrued  thereon.  The  terms  of  the
preferred securities issued by each trust parallel the terms of the subordinated debentures. Our obligations
under the subordinated debentures and related agreements provide a full and unconditional guarantee of
payments  due  under  the  trust  preferred  securities.  Accounting  standards  for  consolidation  of  variable
interest entities, specifically exempts qualifying special purpose entities from consolidation; therefore, we
do not consolidate our subsidiary trusts and record our subordinated debt obligations to the trusts and our
equity investments in the trusts. See note 10 to our audited consolidated financial statements for additional
information concerning our subordinated debentures payable to, and the preferred securities issued by, the
subsidiary trusts.

Following is a summary of subordinated debt obligations to the trusts at December 31, 2010 and 2009:

December 31,

2010

2009

Interest Rate

Due Date

American Equity Capital Trust I . . . .
American Equity Capital Trust II . . .
American Equity Capital Trust III . . .
American Equity Capital Trust IV . .
American Equity Capital Trust VII . .
American Equity Capital Trust VIII .
American Equity Capital Trust IX . .
American Equity Capital Trust X . . .
American Equity Capital Trust XI
. .
American Equity Capital Trust XII . .

(Dollars in thousands)
$ 22,953
$ 22,893
75,784
75,932
27,840
27,840
12,372
12,372
10,830
10,830
20,620
20,620
15,470
15,470
20,620
20,620
20,620
20,620
41,238
41,238

$268,435

$268,347

September 30,  2029
June 1, 2047
April 29, 2034
January 8,  2034

8%
5%
*LIBOR  +  3.90%
*LIBOR + 4.00%
*LIBOR  +  3.75% December 14, 2034
*LIBOR  +  3.75% December 15, 2034
*LIBOR + 3.65%
*LIBOR + 3.65% September  15, 2035
*LIBOR + 3.65% December 15, 2035
*LIBOR  +  3.50%

June 15,  2035

April 7, 2036

*—three month London Interbank Offered  Rate

The interest rate for Trust XI was fixed at 8.595% for 5 years until December 15,  2010.

American Equity Capital Trust I issued 865,671 shares of 8% trust preferred securities, of which 2,000
shares are held by one of our subsidiaries, and we issued $26.8 million of our 8% subordinated debentures.
During 2010 and 2008, 2,010 and 8,333 shares of these trust preferred securities converted into 7,444 and
30,862 shares of our common stock, respectively. There were no conversions during 2009. The remaining
736,328  shares  of  these  trust  preferred  securities  not  held  by  a  subsidiary  are  convertible  into  2,727,084
shares of our common stock.

American Equity Capital Trust II issued 97,000 shares of 5% trust preferred securities, and we issued
$100 million of our 5% subordinated debentures. The consideration received by American Equity Capital
Trust  II  in  connection  with  the  issue  of  its  trust  preferred  securities  consisted  of  fixed  income  trust
preferred securities of equal value issued by FBL Financial Group, Inc.

At December 31, 2010, we had a $150 million revolving line of credit with eight banks. The applicable
interest rate is floating at LIBOR plus 0.80% or the greater of prime rate or federal funds rate plus 0.50%,
as elected by us. As noted above, we used $150 million of the 2015 notes proceeds to pay off the amount
drawn  on  this  revolving  line  of  credit.  No  amount  was  outstanding  at  December  31,  2010.  The  amount
outstanding  under  this  revolving  line  of  credit  at  December  31,  2009  was  $150.0  million.  Subsequent  to
December 31, 2010, we terminated the $150 million revolving line of credit agreement and entered into a
$160 million revolving line of credit agreement with seven banks. The revolving period of the $160 million

Page 59 of 77

facility  will  be  three  years.  The  interest  rate  will  be  floating  at  a  rate  based  on  our  election  that  will  be
equal to the applicable base rate (highest of the rate of interest publicly announced by JPMorgan Chase
Bank as its prime rate in effect at its principal office in New York City, the federal funds effective rate from
time to time plus 0.50% and the adjusted LIBOR for a one month interest period on such day plus 1.00%)
plus the applicable margin or the adjusted LIBOR plus the applicable margin. The applicable margin and
commitment  fee  rate  are  based  on  our  credit  rating  and  can  change  throughout  the  period  of  the  credit
facility.  Based  on  our  current  credit  rating  the  applicable  margin  is  2.00%  and  the  commitment  fee  is
0.50%  on  the  unused  portion  of  credit  available.  Under  this  agreement,  we  are  required  to  maintain  a
minimum  risk-based  capital  ratio  at  American  Equity  Life,  a  maximum  ratio  of  debt  to  total  capital,  a
minimum cash coverage ratio, and a  minimum level  of statutory surplus at American Equity Life.

We  entered  into  interest  rate  swaps  to  manage  interest  rate  risk  associated  with  the  floating  rate
component on certain of our subordinated debentures and our revolving line of credit. The terms of the
interest rate swaps provide that we pay a fixed rate of interest and receive a floating rate of interest. The
interest  rate  swaps  are  not  effective  hedges  under  accounting  guidance  for  derivative  instruments  and
hedging activities. Therefore, we record the interest rate swaps at fair value with the changes in fair value
and  any  net  cash  payments  received  or  paid  included  in  the  change  in  fair  value  of  derivatives  in  our
consolidated statements of operations.

Details regarding the interest rate swaps are as follows:

Maturity Date

Notional
Amount

Receive
Rate

Pay
Rate

December 31,

2010

2009

Counterparty

Fair Value

Fair Value

September 15, 2010 . . . . . . . . .
April 7, 2011 . . . . . . . . . . . . . .
October 15, 2011 . . . . . . . . . . .
October 31, 2011 . . . . . . . . . . .
October 31, 2011 . . . . . . . . . . .
October 31, 2011 . . . . . . . . . . .

20,000
20,000
15,000
30,000
30,000
75,000

*LIBOR(a) 5.19% Bank of America
*LIBOR(a) 5.23% Bank of America
**LIBOR
**LIBOR
**LIBOR
**LIBOR

1.54% SunTrust
1.51% SunTrust
1.61% SunTrust
1.77% SunTrust

(Dollars in thousands)
(142)
(290)
(144)
(241)
(301)
(773)

—
(99)
(193)
(374)
(405)
(905)

$(1,976)

$(1,891)

*—three month London Interbank Offered  Rate

**—one month London Interbank Offered Rate

(a)—subject to a floor of 4.25%

Liquidity and Capital Resources

Liquidity for Insurance Operations

Our insurance subsidiaries’ primary sources of cash flow are annuity deposits, investment income, and
proceeds  from  the  sale,  maturity  and  calls  of  investments.  The  primary  uses  of  funds  are  investment
purchases,  payments  to  policyholders  in  connection  with  surrenders  and  withdrawals,  policy  acquisition
costs and other operating expenses.

Liquidity  requirements  are  met  primarily  by  funds  provided  from  operations.  Our  life  subsidiaries
generally  receive  adequate  cash  flow  from  annuity  deposits  and  investment  income  to  meet  their  obliga-
tions. Annuity and life insurance liabilities are generally long-term in nature. However, a primary liquidity
concern is the risk of an extraordinary level of early policyholder withdrawals. We include provisions within
our  annuity  policies,  such  as  surrender  charges,  that  help  limit  and  discourage  early  withdrawals.  At
December 31, 2010, approximately 97% of our annuity liabilities were subject to penalty upon surrender,

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with a weighted average remaining surrender charge period of 10.3 years and a weighted average surrender
charge  rate of 15.2%.

Our  insurance  subsidiaries  continue  to  have  adequate  cash  flows  from  annuity  deposits  and  invest-
ment income to meet their policyholder and other obligations. Net cash flows from annuity deposits and
funds returned to policyholders as surrenders, withdrawals and death claims were $2.8 billion for the year
ended  December  31,  2010  compared  to  $1.7  billion  for  the  year  ended  December  31,  2009  with  the
increase  primarily  attributable  to  a  $1.3  billion  increase  in  net  annuity  deposits  after  coinsurance  and  a
$200.7 million (after coinsurance) increase in funds returned to policyholders. We continue to invest the
net  proceeds  from  policyholder  transactions  and  investment  activities  in  high  quality  fixed  maturity
securities  and  fixed  rate  commercial  mortgage  loans.  As  reported  above  under  Financial  Condition—
Investments,  during  2010  we  experienced  a  significant  amount  of  calls  of  United  States  Government
sponsored  agency  securities.  As  a  result  we  have  had  elevated  levels  of  short-term  investments  and  cash
and  cash  equivalents  during  2010.  We  have  been  reinvesting  the  proceeds  from  the  called  securities  in
United States Government sponsored agency securities, investment grade corporate fixed maturity securi-
ties and United States municipalities, states and territories securities with yields that meet our investment
spread objectives. The accelerated pace of these calls may continue in 2011. At December 31, 2010, 36% of
our fixed income securities have call features and 1% ($0.1 billion) of those securities were subject to call
redemption.  Another  21%  ($3.4  billion)  of  our  fixed  income  securities  will  become  subject  to  call
redemption  during  2011.  If  interest  rates  remain  unchanged  from  December  31,  2010  levels  we  expect
many of the securities callable in 2011 to be called. Our ability to continue to reinvest the proceeds from
called  securities  in  assets  with  acceptable  credit  quality  and  yield  characteristics  similar  to  the  called
securities will be dependent on future market conditions.

Liquidity of Parent Company

We, as the parent company, are a legal entity separate and distinct from our subsidiaries, and have no
business operations. We need liquidity primarily to service our debt, including the convertible senior notes
and  subordinated  debentures  issued  to  subsidiary  trusts,  pay  operating  expenses  and  pay  dividends  to
stockholders.  Our  assets  consist  primarily  of  the  capital  stock  and  surplus  notes  of  our  subsidiaries.
Accordingly,  our  future  cash  flows  depend  upon  the  availability  of  dividends,  surplus  note  interest
payments  and  other  statutorily  permissible  payments  from  our  subsidiaries,  such  as  payments  under  our
investment advisory agreements and tax allocation agreement with our subsidiaries. These sources provide
adequate cash flow to us to meet our current and reasonably foreseeable future obligations and we expect
they will be adequate to fund our parent company cash flow requirements in 2011. During 2011, we may
redeem  and  holders  may  require  us  to  repurchase  the  $74.5  million  principal  amount  outstanding  of  the
2024  notes.  At  December  31,  2010,  we  have  cash  and  cash  equivalents  totaling  $62.3  million  on  hand
available to extinguish this debt.

The payment of dividends or distributions, including surplus note payments, by our life subsidiaries is
subject  to  regulation  by  each  subsidiary’s  state  of  domicile’s  insurance  department.  Currently,  American
Equity  Life  may  pay  dividends  or  make  other  distributions  without  the  prior  approval  of  the  Iowa
Insurance Commissioner, unless such payments, together with all other such payments within the preced-
ing  twelve  months,  exceed  the  greater  of  (1)  American  Equity  Life’s  net  gain  from  operations  for  the
preceding  calendar  year,  or  (2)  10%  of  American  Equity  Life’s  statutory  capital  and  surplus  at  the
preceding December 31. For 2011, up to $187.5 million can be distributed as dividends by American Equity
Life without prior approval of the Iowa Insurance Commissioner. In addition, dividends and surplus note
payments may be made only out of statutory earned surplus, and all surplus note payments are subject to
prior approval by regulatory authorities in the life subsidiary’s state of domicile. American Equity Life had
$493.6 million of statutory earned surplus  at December 31, 2010.

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The  maximum  distribution  permitted  by  law  or  contract  is  not  necessarily  indicative  of  an  insurer’s
actual  ability  to  pay  such  distributions,  which  may  be  constrained  by  business  and  regulatory  considera-
tions,  such  as  the  impact  of  such  distributions  on  surplus,  which  could  affect  the  insurer’s  ratings  or
competitive position, the amount of premiums that can be written and the ability to pay future dividends or
make other distributions. Further, state insurance laws and regulations require that the statutory surplus of
our  life  subsidiaries  following  any  dividend  or  distribution  must  be  reasonable  in  relation  to  their
outstanding liabilities and adequate for their financial needs. In addition, we manage the statutory capital
and surplus in American Equity Life to maintain American Equity Life’s current A.M. Best rating. As of
December  31,  2010,  we  estimate  American  Equity  Life  has  sufficient  statutory  capital  and  surplus,
combined with capital available to the holding company, to meet this rating objective. However, this capital
may not be sufficient if significant future losses are incurred or A.M. Best modifies its rating criteria and,
given the current market conditions,  access to additional  capital could be  limited.

The transfer of funds by American Equity Life is also restricted by a covenant in our revolving line of
credit agreement which requires American Equity Life to maintain a minimum risk-based capital ratio of
275%. American Equity Life’s risk-based  capital  ratio was 339% at December 31, 2010.

Statutory accounting practices prescribed or permitted for our life subsidiaries differ in many respects
from those governing the preparation of financial statements under GAAP. Accordingly, statutory operat-
ing results and statutory capital and surplus may differ substantially from amounts reported in the GAAP
basis  financial  statements  for  comparable  items.  Information  as  to  statutory  capital  and  surplus  and
statutory net income for our life subsidiaries as of December 31, 2010 and 2009 and for the years ended
December 31, 2010, 2009 and 2008 is included in note 12 to our audited consolidated financial statements.

During  the  third  quarter  2010,  we  issued  $200.0  million  principal  amount  of  the  2015  notes.
Concurrently  with  the  issuance  of  the  2015  notes,  we  entered  into  hedge  transactions  (the  ‘‘2015  notes
hedges’’) with various parties whereby we have the option to receive the cash equivalent of approximately
16.0 million shares of our common stock based upon a strike price of $12.50 per share, subject to certain
conversion rate adjustments in the 2015 notes. In separate transactions, we also sold warrants (the ‘‘2015
warrants’’)  to  two  counterparties  for  the  purchase  of  up  to  approximately  16.0  million  shares  of  our
common  stock  at  a  price  of  $16.00  per  share.  The  2015  notes,  2015  notes  hedges  and  2015  warrants
produced  net  cash  proceeds  of  $171.9  million.  We  used  $150.0  million  of  these  proceeds  to  pay  off  the
amount drawn on  our now terminated revolving line of credit.

As discussed above, subsequent to December 31, 2010, we terminated the $150 million line of credit
and entered into a $160 million revolving line of credit agreement (see note 9 to our audited consolidated
financial statements). The new revolving line of credit terminates on January 28, 2014, and borrowings are
available  for  general  corporate  purposes  of  the  parent  company  and  its  subsidiaries.  During  2009,  we
borrowed $75.0 million under our now terminated revolving line of credit and used the proceeds to make
$75.0 million in capital contributions  to  American  Equity Life.

During  2008,  we  purchased  $78.1  million  principal  amount  of  the  2024  notes  at  a  discount  and
recognized a gain of $9.7 million related to the retirement of these notes. The cash required to retire these
notes  totaled  $61.4  million.  We  also  repurchased  3,545,744  shares  of  our  common  stock  as  part  of  our
share  repurchase  program  during  2008.  We  suspended  the  repurchase  of  our  common  stock  under  this
program in August 2008. The cash used to purchase our common stock during 2008 was $30.7 million. The
sources  of  cash  to  fund  the  debt  retirements  and  the  common  stock  repurchases  primarily  came  from
draws  on  our  $150  million  revolving  line  of  credit  and  sales  of  investments  including  sales  to  American
Equity Life.

On August 20, 2009, we entered into distribution agreements with Fox-Pitt Kelton Cochran Caronia
Waller  (USA)  LLC  (‘‘FPK’’)  and  Sandler  O’Neill  &  Partners,  L.P.  (‘‘Sandler  O’Neill’’)  to  offer  and  sell
shares  of  our  common  stock  up  to  an  aggregate  offering  price  of  $50  million.  On  December  3,  2009,
Macquarie Capital (USA) Inc. (‘‘Macquarie Capital’’) assumed all of FPK’s rights and obligations under

Page 62 of 77

our  distribution  agreement  with  FPK.  On  August  4,  2010,  we  provided  notice  to  Macquarie  Capital  and
Sandler O’Neill that we were terminating the distribution agreements. During 2009, we sold 132,300 shares
of  our  common  stock  pursuant  to  these  distribution  agreements,  resulting  in  gross  proceeds  to  us  of
$1.1 million, and we had no sales in 2010.

We have the ability to issue equity, debt or other types of securities through one or more methods of
distribution under a currently effective shelf registration statement on Form S-3. The terms of any offering
would be established at the time of the offering, subject to market conditions.

In  the  normal  course  of  business,  we  enter  into  financing  transactions,  lease  agreements,  or  other
commitments.  These  commitments  may  obligate  us  to  certain  cash  flows  during  future  periods.  The
following table summarizes such obligations as of December 31, 2010.

Payments Due by Period

Total

Less Than
1 year

1 - 3 Years

4 - 5  Years

After
5 Years

(Dollars in thousands)

Annuity  and single premium

universal life products(1) . . . . . . .

$23,918,065

$1,685,055

$5,329,045

$3,388,376

$13,515,589

Notes payable, including interest

payments . . . . . . . . . . . . . . . . . .

446,570

91,486

26,163

328,921

—

Subordinated debentures, including

interest payments(2) . . . . . . . . . .
Operating leases . . . . . . . . . . . . . . .
Mortgage loan funding . . . . . . . . . .

680,103
11,942
96,215

14,147
1,274
96,215

28,295
2,285
—

28,295
2,093
—

609,366
6,290
—

Total . . . . . . . . . . . . . . . . . . . . . . .

$25,152,895

$1,888,177

$5,385,788

$3,747,685

$14,131,245

(1) Amounts shown in this table are projected payments through the year 2030 which we are contractually
obligated to pay to our annuity policyholders. The payments are derived from actuarial models which
assume a level interest rate scenario and incorporate assumptions regarding mortality and persistency,
when applicable. These assumptions  are based  on our historical experience.

(2) Amount shown is net of equity investments in the capital trusts due to the contractual right of offset

upon repayment of the notes.

Inflation

Inflation  does  not  have  a  significant  effect  on  our  consolidated  balance  sheet.  We  have  minimal
investments in property, equipment or inventories. To the extent that interest rates may change to reflect
inflation  or  inflation  expectations,  there  would  be  an  effect  on  our  balance  sheet  and  operations.  Lower
interest  rates  and  tighter  spreads  experienced  in  recent  periods  have  increased  the  value  of  our  fixed
maturity investments. It is likely that rising interest rates and wider spreads would have the opposite effect.
It  is  not  possible  to  calculate  the  effect  such  changes  in  interest  rates,  if  any,  have  had  on  our  operating
results.

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Critical Accounting Policies

The  increasing  complexity  of  the  business  environment  and  applicable  authoritative  accounting
guidance require us to closely monitor our accounting policies. We have identified five critical accounting
policies  that  are  complex  and  require  significant  judgment.  The  following  summary  of  our  critical
accounting  policies  is  intended  to  enhance  your  ability  to  assess  our  financial  condition  and  results  of
operations and the potential volatility  due  to  changes in estimates.

Valuation of Investments

Our fixed maturity securities (bonds and redeemable preferred stocks maturing more than one year
after  issuance)  and  equity  securities  (common  and  perpetual  preferred  stocks)  classified  as  available  for
sale are reported at fair value. Unrealized gains and losses, if any, on these securities are included directly
in stockholders’ equity as a component of Accumulated Other Comprehensive Loss, net of income taxes
and  certain  adjustments  for  assumed  changes  in  amortization  of  deferred  policy  acquisition  costs  and
deferred  sales  inducements.  Unrealized  gains  and  losses  represent  the  difference  between  the  amortized
cost or cost basis and the fair value of these investments. We use significant judgment within the process
used to determine  fair value of these  investments.

GAAP  defines  fair  value  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a
liability  (exit  price)  in  an  orderly  transaction  between  market  participants  at  the  measurement  date.  We
categorize our investments into three levels of fair value hierarchy based on the priority for use of inputs in
determining fair value. The hierarchy defines the highest priority inputs (Level 1) as quoted prices in active
markets  for  identical  assets.  The  lowest  priority  inputs  (Level  3)  are  our  own  assumptions  about  what  a
market participant would use in determining fair value such as estimated future cash flows. We categorize
financial assets and liabilities recorded  at fair value in  the consolidated balance sheets as follows:

Level 1—Quoted  prices  are  available  in  active  markets  for  identical  financial  instruments  as  of  the
reporting  date.  We  do  not  adjust  the  quoted  price  for  these  financial  instruments,  even  in
situations  where  we  hold  a  large  position  and  a  sale  could  reasonably  impact  the  quoted
price.

Level 2—Quoted prices in active markets for similar financial instruments, quoted prices for identical
or  similar  financial  instruments  in  markets  that  are  not  active;  and  models  and  other
valuation methodologies using inputs other than quoted  prices that are observable.

Level 3—Models and other valuation methodologies using significant inputs that are unobservable for
financial instruments and include situations where there is little, if any, market activity for
the financial instrument. The inputs into the determination of fair value require significant
management judgment or estimation. Financial instruments that are included in Level 3 are
securities  for  which  no  market  activity  or  data  exists  and  for  which  we  used  discounted
expected future cash flows with our own assumptions about what a market participant would
use in determining fair value.

Page 64 of 77

The following table presents the fair value of fixed maturity and equity securities, available for sale, by

pricing source and hierarchy level as  of December 31,  2010 and 2009, respectively:

December 31, 2010
Priced via third party pricing services . . . . . . .
Priced via independent broker quotations . . . .
Priced via matrices . . . . . . . . . . . . . . . . . . . .
Priced via other methods . . . . . . . . . . . . . . . .

Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)

Significant
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level  3)

(Dollars in thousands)

Total

$122,543
—
—
—

$13,045,622
2,524,103
—
201,654

$ — $13,168,165
2,524,103
—
204,356

—
—
2,702

$122,543

$15,771,379

$ 2,702

$15,896,624

% of Total

. . . . . . . . . . . . . . . . . . . . . . . . . .

0.8%

99.2%

0.0%

100.0%

December 31, 2009
Priced via third party pricing services . . . . . . .
Priced via independent broker quotations . . . .
Priced via matrices . . . . . . . . . . . . . . . . . . . .
Priced via other methods . . . . . . . . . . . . . . . .

$154,035
2,545
—
—

$

610,195
9,945,634
53,647
13,243

$ — $
—
—
17,918

764,230
9,948,179
53,647
31,161

$156,580

$10,622,719

$17,918

$10,797,217

% of Total

. . . . . . . . . . . . . . . . . . . . . . . . . .

1.5%

98.4%

0.2%

100.0%

Management’s  assessment  of  all  available  data  when  determining  fair  value  of  our  investments  is

necessary to appropriately apply fair  value accounting.

We  utilize  independent  pricing  services  in  estimating  the  fair  values  of  investment  securities.  The
independent pricing services incorporate a variety of observable market data in their valuation techniques,
including:

(cid:127) reported trading prices,

(cid:127) benchmark yields

(cid:127) broker-dealer quotes,

(cid:127) benchmark securities,

(cid:127) bids and offers,

(cid:127) credit ratings,

(cid:127) relative credit information, and

(cid:127) other reference data.

The  independent  pricing  services  also  take  into  account  perceived  market  movements  and  sector
news,  as  well  as  a  security’s  terms  and  conditions,  including  any  features  specific  to  that  issue  that  may
influence risk and marketability. Depending on the security, the priority of the use of observable market
inputs  may  change  as  some  observable  market  inputs  may  not  be  relevant  or  additional  inputs  may  be
necessary. We generally obtain one value from our primary external pricing service. In situations where a
price is not available from this service, we may obtain further quotes or prices from additional parties as
needed.

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The independent pricing services provide quoted market prices when available. Quoted prices are not
always  available  due  to  market  inactivity.  Valuations  and  quotes  obtained  from  third  party  commercial
pricing services are non-binding and do not represent quotes on which one may execute the disposition of
the assets.

In  addition,  we  obtain  prices  from  a  broker  for  our  callable  United  States  Government  sponsored
agencies.  Market  indices  of  similar  rated  asset  class  spreads  are  considered  for  valuations  and  broker
indications of similar securities are compared. Inputs used by the broker include market information, such
as yield data and other factors relating to instruments  or securities  with similar characteristics.

In certain cases, the inputs used to measure fair value may fall into different levels of the fair value
hierarchy. In such cases, an investment’s level within the fair value hierarchy is based on the lowest level of
input that is significant to the fair value measurement. Our assessment of the significance of a particular
input to the fair value measurement in its entirety requires judgment and considers factors specific to the
investment.

We  validate  external  valuations  at  least  quarterly  through  a  combination  of  procedures  that  include
the evaluation of methodologies used by the pricing services, analytical reviews and performance analysis
of the prices against trends, and maintenance of a securities watch list. Additionally, as needed we utilize
discounted  cash  flow  models  or  perform  independent  valuations  on  a  case-by-case  basis  of  inputs  and
assumptions similar to those used by the pricing services. Although we do identify differences from time to
time  as  a  result  of  these  validation  procedures,  we  did  not  make  any  significant  adjustments  during  the
years ended December 31, 2010 and 2009.

Evaluation of Other Than Temporary Impairments

The  evaluation  of  investments  for  other  than  temporary  impairments  involves  significant  judgment
and estimates by management. We review and analyze all investments on an ongoing basis for changes in
market interest rates and credit deterioration. This review process includes analyzing our ability to recover
the amortized cost or cost basis of each investment that has a fair value that is lower than its amortized cost
or cost and requires a high degree of management judgment and involves uncertainty. The evaluation of
securities for other than temporary impairments is a quantitative and qualitative process, which is subject
to risks and uncertainties.

We have a policy and process in place to identify securities that could potentially have an impairment
that is other than temporary. This process involves monitoring market events and other items that could
impact issuers. The evaluation includes but is  not limited to such factors as:

(cid:127) the length of time and the extent to which the fair value has been less than amortized cost or cost;

(cid:127) whether  the  issuer  is  current  on  all  payments  and  all  contractual  payments  have  been  made  as

agreed;

(cid:127) the remaining payment terms and the financial condition and near-term prospects of the  issuer;

(cid:127) the lack of ability to refinance due to liquidity problems in  the credit  market;

(cid:127) the fair value of any underlying collateral;

(cid:127) the existence of any credit protection available;

(cid:127) our  intent  to  sell  and  whether  it  is  more  likely  than  not  we  would  be  required  to  sell  prior  to

recovery for debt securities;

(cid:127) our  assessment  in  the  case  of  equity  securities  including  perpetual  preferred  stocks  with  credit

deterioration that the security cannot recover to cost in a reasonable period of  time;

(cid:127) our intent and ability to retain equity securities for a period of time sufficient to allow for recovery;

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(cid:127) consideration of rating agency actions; and

(cid:127) changes in estimated cash flows of residential mortgage  and asset backed securities.

We  determine  whether  other  than  temporary  impairment  losses  should  be  recognized  for  debt  and
equity securities by assessing all facts and circumstances surrounding each security. Where the decline in
market  value  of  debt  securities  is  attributable  to  changes  in  market  interest  rates  or  to  factors  such  as
market volatility, liquidity and spread widening, and we anticipate recovery of all contractual or expected
cash flows, we do not consider these investments to be other than temporarily impaired because we do not
intend  to  sell  these  investments  and  it  is  not  more  likely  than  not  we  will  be  required  to  sell  these
investments  before  a  recovery  of  amortized  cost,  which  may  be  maturity.  For  equity  securities,  we
recognize an impairment charge in the period in which we do not have the intent and ability to hold the
securities until recovery of cost or we determine that the security will not recover to book value within a
reasonable  period  of  time.  We  determine  what  constitutes  a  reasonable  period  of  time  on  a  secur-
ity-by-security  basis  by  considering  all  the  evidence  available  to  us,  including  the  magnitude  of  any
unrealized  loss  and  its  duration.  In  any  event,  this  period  does  not  exceed  18  months  from  the  date  of
impairment for perpetual preferred securities for which there is evidence of deterioration in credit of the
issuer and common equity securities. For perpetual preferred securities absent evidence of a deterioration
in credit of the issuer we apply an impairment model, including an anticipated recovery period, similar to a
debt security.

Other  than  temporary  impairment  losses  on  equity  securities  are  recognized  in  operations.  If  we
intend to sell a debt security or if it is more likely than not that we will be required to sell a debt security
before  recovery  of  its  amortized  cost  basis,  other  than  temporary  impairment  has  occurred  and  the
difference between amortized cost and  fair  value will  be  recognized  as a loss in operations.

If we do not intend to sell and it is not more likely than not we will be required to sell the debt security
but also do not expect to recover the entire amortized cost basis of the security, an impairment loss would
be  recognized  in  operations  in  the  amount  of  the  expected  credit  loss.  We  determine  the  amount  of
expected  credit  loss  by  calculating  the  present  value  of  the  cash  flows  expected  to  be  collected.  The
difference  between  the  present  value  of  expected  future  cash  flows  and  the  amortized  cost  basis  of  the
security  is  the  amount  of  credit  loss  recognized  in  operations.  The  remaining  amount  of  the  other  than
temporary impairment is recognized  in  other comprehensive  income.

The determination of the credit loss component of a residential mortgage backed security is based on
a  number  of  factors.  The  primary  consideration  in  this  evaluation  process  is  the  issuer’s  ability  to  meet
current and future interest and principal payments as contractually stated at time of purchase. Our review
of  these  securities  includes  an  analysis  of  the  cash  flow  modeling  under  various  default  scenarios
considering independent third party benchmarks, the seniority of the specific tranche within the structure
of  the  security,  the  composition  of  the  collateral  and  the  actual  default,  loss  severity  and  prepayment
experience  exhibited.  With  the  input  of  third  party  assumptions  for  default  projections,  loss  severity  and
prepayment  expectations,  we  evaluate  the  cash  flow  projections  to  determine  whether  the  security  is
performing in accordance with its contractual obligation.

We  utilize  the  models  from  a  leading  structured  product  software  specialist  serving  institutional
investors.  These  models  incorporate  each  security’s  seniority  and  cash  flow  structure.  In  circumstances
where  the  analysis  implies  a  potential  for  principal  loss  at  some  point  in  the  future,  we  use  our  ‘‘best
estimate’’  cash  flow  projection  discounted  at  the  security’s  effective  yield  at  acquisition  to  determine  the
amount of our potential credit loss associated with this security. The discounted expected future cash flows
equates  to  our  expected  recovery  value.  Any  shortfall  of  the  expected  recovery  when  compared  to  the
amortized  cost  of  the  security  will  be  recorded  as  the  credit  loss  component  of  other  than  temporary
impairment.

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The cash flow modeling is performed on a security-by-security basis and incorporates actual cash flows
on  the  residential  mortgage  backed  securities  through  the  current  period,  as  well  as  the  projection  of
remaining  cash  flows  using  a  number  of  assumptions  including  default  rates,  prepayment  rates  and  loss
severity  rates.  The  default  curves  we  use  are  tailored  to  the  Prime  or  Alt-A  residential  mortgage  backed
securities that we own, which assume lower default rates and loss severity for Prime securities versus Alt-A
securities. These default curves are scaled higher or lower depending on factors such as current underlying
mortgage  loan  performance,  rating  agency  loss  projections,  loan  to  value  ratios,  geographic  diversity,  as
well  as  other  appropriate  considerations.  The  default  curves  generally  assume  lower  loss  levels  for  older
vintage  securities  versus  more  recent  vintage  securities,  which  reflects  the  decline  in  underwriting  stan-
dards over the years.

The determination of the credit loss component of a corporate bond (including redeemable preferred
stocks)  is  based  on  the  underlying  financial  performance  of  the  issuer  and  their  ability  to  meet  their
contractual  obligations.  Considerations  in  our  evaluation  include,  but  are  not  limited  to,  credit  rating
changes,  financial  statement  and  ratio  analysis,  changes  in  management,  large  changes  in  credit  spreads,
breaches  of  financial  covenants  and  a  review  of  the  economic  outlook  for  the  industry  and  markets  in
which  they  trade.  In  circumstances  where  an  issuer  appears  unlikely  to  meet  its  future  obligation,  or  the
security’s  price  decline  is  deemed  other  than  temporary,  an  estimate  of  credit  loss  is  determined.  Credit
loss is calculated using default probabilities as derived from the credit default swaps markets in conjunc-
tion with recovery rates derived from independent third party analysis or a best estimate of credit loss. This
credit loss rate is then incorporated into a present value calculation based on an expected principal loss in
the future discounted at the yield at the date of purchase and compared to amortized cost to determine the
amount of credit loss associated with the  security.

In addition, for debt securities which we do not intend to sell and it is not more likely than not we will
be required to sell, but our intent changes due to changes or events that could not have been reasonably
anticipated,  an  other  than  temporary  impairment  charge  is  recognized.  Once  an  impairment  charge  has
been recorded, we then continue to review the other than temporarily impaired securities for appropriate
valuation on an ongoing basis. Unrealized losses may be recognized in future periods through a charge to
earnings,  should  we  later  conclude  that  the  decline  in  fair  value  below  amortized  cost  is  other  than
temporary  pursuant  to  our  accounting  policy  described  above.  The  use  of  different  methodologies  and
assumptions  to  determine  the  fair  value  of  investments  and  the  timing  and  amount  of  impairments  may
have a material effect on the amounts  presented in our consolidated financial statements.

Policy  Liabilities for Fixed Index Annuities

We offer a variety of fixed index annuities with crediting strategies linked to the S&P 500 Index and
other equity and bond market indices. We purchase call options on the applicable indices as an investment
to  provide  the  income  needed  to  fund  the  annual  index  credits  on  the  index  products.  See  Financial
Condition—Derivative  Instruments.  Certain  derivative  instruments  embedded  in  the  fixed  index  annuity
contracts are recognized in the consolidated balance sheet at their fair values and changes in fair value are
recognized  immediately  in  our  consolidated  statements  of  operations  in  accordance  with  accounting
standards for derivative instruments and  hedging  activities.

Accounting for derivatives prescribes that the contractual obligations for future annual index credits
are treated as a ‘‘series of embedded derivatives’’ over the expected life of the applicable contracts. Policy
liabilities for fixed index annuities are equal to the sum of the ‘‘host’’ (or guaranteed) component and the
embedded  derivative  component  for  each  fixed  index  annuity  policy.  The  host  value  is  established  at
inception of the contract and accreted over the policy’s life at a constant rate of interest. We estimate the
fair value of the embedded derivative component at each valuation date by (i) projecting policy contract
values  and  minimum  guaranteed  contract  values  over  the  expected  lives  of  the  contracts  and
(ii) discounting the excess of the projected contract value amounts at the applicable risk free interest rates
adjusted for our nonperformance risk related to those liabilities. The projections of policy contract values

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are  based  on  our  best  estimate  assumptions  for  future  policy  growth  and  future  policy  decrements.  Our
best  estimate  assumptions  for  future  policy  growth  include  assumptions  for  the  expected  index  credit  on
the  next  policy  anniversary  date  which  are  derived  from  the  fair  values  of  the  underlying  call  options
purchased to fund such index credits and the expected costs of annual call options we will purchase in the
future to fund index credits beyond the next policy anniversary. The projections of minimum guaranteed
contract values include the same best estimate assumptions for policy decrements as were used to project
policy  contract  values.  The  amounts  reported  in  the  consolidated  statements  of  operations  as  ‘‘Interest
sensitive and index product benefits’’ represent amounts credited to policy liabilities pursuant to account-
ing  by  insurance  companies  for  certain  long-duration  contracts  which  include  index  credits  through  the
most  recent  policy  anniversary.  The  amounts  reported  in  the  consolidated  statements  of  operations  as
‘‘Changes in fair value of embedded derivatives’’ equal the change in the difference between policy benefit
reserves  for  fixed  index  annuities  computed  under  the  derivative  accounting  standard  and  the
long-duration contracts accounting standard  at each  balance  sheet  date.

In general, the change in the fair value of the embedded derivatives will not correspond to the change
in fair value of the purchased call options because the purchased call options are one year options while
the options valued in the embedded derivatives represent the rights of the contract holder to receive index
credits over the entire period the fixed index annuities are expected to be in force, which typically exceeds
10 years.

The  most  sensitive  assumption  in  determining  policy  liabilities  for  fixed  index  annuities  is  the  rates
used  to  discount  the  excess  projected  contract  values.  As  indicated  above,  the  discount  rate  reflects  our
nonperformance  risk.  If  the  discount  rates  used  to  discount  the  excess  projected  contract  values  at
December  31,  2010  were  to  increase  by100  basis  points,  our  reserves  for  fixed  index  annuities  would
decrease  by  $131.6  million  recorded  through  operations  as  a  decrease  in  the  change  in  fair  value  of
embedded  derivatives  and  there  would  be  a  corresponding  decrease  of  $81.6  million  to  our  combined
balance for deferred policy acquisition costs and deferred sales inducements recorded through operations
as  an  increase  in  amortization  of  deferred  policy  acquisition  costs  and  deferred  sales  inducements.  A
decrease  by  100  basis  points  in  the  discount  rate  used  to  discount  the  excess  projected  contract  values
would increase our reserves for fixed index annuities by $146.2 million recorded through operations as a
increase  in  the  change  in  fair  value  of  embedded  derivatives  and  increase  our  combined  balance  for
deferred  policy  acquisition  costs  and  deferred  sales  inducements  by  $91.7  million  recorded  through
operations  as  a  decrease  in  amortization  of  deferred  policy  acquisition  costs  and  deferred  sales
inducements.

Deferred Policy Acquisition Costs and Deferred Sales  Inducements

Costs  relating  to  the  production  of  new  business  are  not  expensed  when  incurred  but  instead  are
capitalized  as  deferred  policy  acquisition  costs  or  deferred  sales  inducements.  Only  costs  which  are
expected to be recovered from future  policy revenues and gross profits may be deferred.

Deferred  policy  acquisition  costs  and  deferred  sales  inducements  are  subject  to  loss  recognition
testing  on  a  quarterly  basis  or  when  an  event  occurs  that  may  warrant  loss  recognition.  Deferred  policy
acquisition  costs  consist  principally  of  commissions  and  certain  costs  of  policy  issuance.  Deferred  sales
inducements consist of premium and  interest bonuses credited to policyholder  account balances.

For annuity products, these costs are being amortized generally in proportion to expected gross profits
from  interest  margins  and,  to  a  lesser  extent,  from  surrender  charges.  Current  and  future  period  gross
profits/margins for fixed index annuities also include the impact of amounts recorded for the change in fair
value of derivatives and the change in fair value of embedded derivatives. Current period amortization is
adjusted  retrospectively  through  an  unlocking  process  when  estimates  of  current  or  future  gross  profits/
margins  (including  the  impact  of  realized  investment  gains  and  losses)  to  be  realized  from  a  group  of
products  are  revised.  Our  estimates  of  future  gross  profits/margins  are  based  on  actuarial  assumptions

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related to the underlying policies terms, lives of the policies, yield on investments supporting the liabilities
and level of expenses necessary to maintain the polices over their entire lives. Revisions are made based on
historical results and our best estimates  of future experience.

The impact of unlocking during 2010 was a $0.3 million increase in the amortization of deferred sales
inducements and a $1.4 million increase in amortization of deferred policy acquisition costs. The impact of
unlocking  during  2010  was  primarily  due  to  adjustments  made  to  future  period  assumptions  for  interest
margins,  surrenders,  lifetime  income  benefit  rider  utilization  and  reinsurance  costs.  The  impact  of
unlocking during 2008 was a $1.3 million increase in the amortization of deferred sales inducements and a
$14.6 million increase in amortization of deferred policy acquisition costs. The impact of unlocking during
2008 was primarily due to actual index credits to policies being lower than what was estimated due to the
lack of performance of the indices upon which the index credits are based. There were no changes in our
estimated  future  gross  profits  in  2009  that  resulted  in  unlocking  adjustments  to  the  deferred  policy
acquisition costs and deferred sales inducements balances.

Estimated  future  gross  profits  vary  based  on  a  number  of  sources  including  investment  spread
margins,  surrender  charge  income,  policy  persistency,  policy  administrative  expenses  and  realized  gains
and  losses  on  investments  including  credit  related  other  than  temporary  impairment  losses.  Estimated
future  gross  profits  are  most  sensitive  to  changes  in  investment  spread  margins  which  are  the  most
significant component of gross profits. If estimated gross profits for all future years on business in force at
December 31, 2010 were to increase by 10%, our combined balance for deferred policy acquisition costs
and deferred sales inducements at December 31, 2010 would increase by $61.4 million recorded through
operations  as  a  decrease  to  amortization  of  deferred  policy  acquisition  costs  and  deferred  sales  induce-
ments.  Correspondingly,  a  10%  decrease  in  estimated  gross  profits  for  all  future  years  would  result  in  a
$69.2  million  decrease  in  the  combined  December  31,  2010  balances  recorded  through  operations  as  an
increase to amortization of deferred  policy acquisition costs and deferred sales inducements.

Deferred Income Taxes

We  account  for  income  taxes  using  the  liability  method.  This  method  provides  for  the  tax  effects  of
transactions  reported  in  the  consolidated  financial  statements  for  both  taxes  currently  due  and  deferred.
Deferred  income  taxes  reflect  the  impact  of  temporary  differences  between  the  amount  of  assets  and
liabilities  recognized  for  financial  reporting  purposes  and  such  amounts  recognized  for  tax  purposes.  A
temporary difference is a transaction, or amount of a transaction, that is recognized currently for financial
reporting purposes but will not be recognized for tax purposes until a future tax period, or is recognized
currently  for  tax  purposes  but  will  not  be  recognized  for  financial  reporting  purposes  until  a  future
reporting period. Deferred income taxes are measured by applying enacted tax rates for the years in which
the  temporary  differences  are  expected  to  be  recovered  or  settled  to  the  amount  of  each  temporary
difference.

The  realization  of  deferred  income  tax  assets  is  primarily  based  upon  management’s  estimates  of
future  taxable  income.  Valuation  allowances  are  established  when  management  estimates,  based  on
available information, that it is more likely than not that deferred income tax assets will not be realized.
Significant  judgment  is  required  in  determining  whether  valuation  allowances  should  be  established,  as
well as the amount of such allowances. When making such determination, consideration is given to, among
other things, the following:

(cid:127) future taxable income of the necessary character exclusive of reversing temporary differences and

carryforwards;

(cid:127) future  reversals of existing taxable temporary  differences;

(cid:127) taxable income in prior carryback years; and

(cid:127) tax planning strategies.

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Actual  realization  of  deferred  income  tax  assets  and  liabilities  may  materially  differ  from  these
estimates as a result of changes in tax laws as well as unanticipated future transactions impacting related
income tax balances.

The  realization  of  deferred  income  tax  assets  related  to  unrealized  losses  on  our  available  for  sale
fixed maturity securities is also based upon our intent to hold these securities for a period of time sufficient
to allow for a recovery in fair value and not realize the  unrealized loss.

New Accounting Pronouncements

In  January  2010,  the  FASB  issued  an  accounting  standards  update  that  expands  the  disclosure
requirements related to fair value measurements. A reporting entity is now required to disclose separately
the amounts of significant transfers in and out of Level 1 and Level 2 fair value measurement categories
and describe the reasons for the transfers. Additionally, a reporting entity will be required to present on a
gross  basis  rather  than  as  one  net  number  information  about  the  purchases,  sales,  issuances  and  settle-
ments of financial instruments that are categorized as Level 3 for fair value measurements. Clarification on
existing  disclosure  requirements  is  also  provided  in  this  update  relating  to  the  level  of  disaggregation  of
information  as  to  determining  appropriate  classes  of  assets  and  liabilities  as  well  as  disclosure  require-
ments  regarding  valuation  techniques  and  inputs  used  to  measure  fair  value  for  both  recurring  and
nonrecurring  fair  value  measurements.  This  standard  was  effective  for  us  on  January  1,  2010.  The
disclosures about purchases, sales, issuances and settlements in the roll forward of activity in Level 3 fair
value measurements will become effective  for  fiscal  years  beginning after December 15, 2010.

In July 2010, the FASB issued an accounting standards update that expands disclosures and provide
users  more  transparency  about  allowances  for  credit  losses  and  the  credit  quality  of  the  financing
receivables  of  an  entity.  This  guidance  requires  additional  disclosures  about  an  entity’s  financing  receiv-
ables,  such  as  credit  quality  indicators,  aging  of  past  due  financing  receivables,  and  significant  purchases
and sales of financing receivables. In addition, disclosures must be disaggregated by portfolio segment or
class based on how an entity develops its allowance for credit losses and how it manages its credit exposure.
Most of the disclosure requirements were effective for the fourth quarter of 2010 with certain additional
disclosures required for the first quarter  of 2011.

In October 2010, as a result of a consensus of the FASB Emerging Issues Task Force, the FASB issued
an  accounting  standards  update  that  modifies  the  definition  of  the  types  of  costs  incurred  that  can  be
capitalized in the acquisition of new and renewal insurance contracts. This guidance defines the costs that
qualify  for  deferral  as  incremental  direct  costs  that  result  directly  from  and  are  essential  to  successful
contract  transactions  and  would  not  have  been  incurred  by  the  insurance  entity  had  the  contract
transactions not occurred. In addition, it lists certain costs as deferrable as those that are directly related to
underwriting,  policy  issuance  and  processing,  medical  and  inspection,  and  sales  force  contract  selling  as
deferrable,  as  well  as  the  portion  of  an  employee’s  total  compensation  related  directly  to  time  spent
performing those activities for actual acquired contracts and other costs related directly to those activities
that  would  not  have  been  incurred  if  the  contract  had  not  been  acquired.  This  amendment  to  current
GAAP  should  be  applied  prospectively  and  is  effective  for  fiscal  years,  and  interim  periods  within  those
fiscal years, beginning after December 15, 2011, with retrospective application permitted. We are currently
evaluating the impact of the guidance on our consolidated financial statements. See note 6 to our audited
consolidated financial statements for  the policy  issue costs  that could  be  subject to non-deferral.

Item 7A. Quantitative and Qualitative  Disclosures About Market Risk

We  seek  to  invest  our  available  funds  in  a  manner  that  will  maximize  shareholder  value  and  fund
future obligations to policyholders and debtors, subject to appropriate risk considerations. We seek to meet
this  objective  through  investments  that:  (i)  consist  predominately  of  investment  grade  fixed  maturity
securities; (ii) have projected returns which satisfy our spread targets; and (iii) have characteristics which

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support  the  underlying  liabilities.  Many  of  our  products  incorporate  surrender  charges,  market  interest
rate adjustments or other features to encourage persistency.

We seek to maximize the total return on our available for sale investments through active investment
management.  Accordingly,  we  have  determined  that  our  available  for  sale  portfolio  of  fixed  maturity
securities is available to be sold in response to: (i) changes in market interest rates; (ii) changes in relative
values  of  individual  securities  and  asset  sectors;  (iii)  changes  in  prepayment  risks;  (iv)  changes  in  credit
quality  outlook  for  certain  securities;  (v)  liquidity  needs;  and  (vi)  other  factors.  An  OTTI  shall  be
considered to have occurred when we have an intention to sell available for sale securities in an unrealized
loss  position.  If  we  do  not  intend  to  sell  a  debt  security,  we  consider  all  available  evidence  to  make  an
assessment  of  whether  it  is  more  likely  than  not  that  we  will  be  required  to  sell  the  security  before  the
recovery of its amortized cost basis. If it is more likely than not that we will be required to sell the security
before  recovery  of  its  amortized  cost  basis,  an  OTTI  will  be  considered  to  have  occurred.  We  have  a
portfolio of held for investment securities which principally consists of long duration bonds issued by U.S.
government  agencies.  These  securities  are  purchased  to  secure  long-term  yields  which  meet  our  spread
targets and support the underlying liabilities.

Interest  rate  risk  is  our  primary  market  risk  exposure.  Substantial  and  sustained  increases  and
decreases  in  market  interest  rates  can  affect  the  profitability  of  our  products,  the  fair  value  of  our
investments, and the amount of interest we pay on our floating rate subordinated debentures. Our floating
rate  trust  preferred  securities  issued  by  Trust  III,  IV,  VII,  VIII,  IX,  X,  XI  (beginning  on  December  31,
2010)  and  XII  bear  interest  at  the  three  month  LIBOR  plus  3.50%-4.00%.  Our  outstanding  balance  of
floating rate trust preferred securities was $164.5 million at December 31, 2010, of which $40 million had
been  swapped  to  fixed  rates  (see  note  10  to  our  audited  consolidated  financial  statements).  In  2009,  we
swapped the floating interest rate to fixed rates of $150.0 million of the borrowings outstanding on our now
terminated  revolving  line  of  credit  (see  note  9  to  our  audited  consolidated  financial  statements).  These
swaps  remain  outstanding  and  expire  in  2011.  The  profitability  of  most  of  our  products  depends  on  the
spreads  between  interest  yield  on  investments  and  rates  credited  on  insurance  liabilities.  We  have  the
ability  to  adjust  crediting  rates  (caps,  participation  rates  or  asset  fee  rates  for  fixed  index  annuities)  on
substantially  all  of  our  annuity  liabilities  at  least  annually  (subject  to  minimum  guaranteed  values).  In
addition,  substantially  all  of  our  annuity  products  have  surrender  and  withdrawal  penalty  provisions
designed to encourage persistency and to help ensure targeted spreads are earned. However, competitive
factors, including the impact of the level of surrenders and withdrawals, may limit our ability to adjust or
maintain crediting rates at levels necessary to avoid narrowing of spreads under certain market conditions.

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A  major  component  of  our  interest  rate  risk  management  program  is  structuring  the  investment
portfolio  with  cash  flow  characteristics  consistent  with  the  cash  flow  characteristics  of  our  insurance
liabilities.  We  use  computer  models  to  simulate  cash  flows  expected  from  our  existing  business  under
various  interest  rate  scenarios.  These  simulations  enable  us  to  measure  the  potential  gain  or  loss  in  fair
value of our interest rate-sensitive financial instruments, to evaluate the adequacy of expected cash flows
from our assets to meet the expected cash requirements of our liabilities and to determine if it is necessary
to  lengthen  or  shorten  the  average  life  and  duration  of  our  investment  portfolio.  The  ‘‘duration’’  of  a
security is the time weighted present value of the security’s expected cash flows and is used to measure a
security’s  sensitivity  to  changes  in  interest  rates.  When  the  durations  of  assets  and  liabilities  are  similar,
exposure to interest rate risk is minimized because a change in value of assets should be largely offset by a
change in the value of liabilities.

If interest rates were to increase 10% (43 basis points) from levels at December 31, 2010, we estimate
that  the  fair  value  of  our  fixed  maturity  securities  would  decrease  by  approximately  $633.6  million.  The
impact on stockholders’ equity of such decrease (net of income taxes and certain adjustments for changes
in amortization of deferred policy acquisition costs and deferred sales inducements) would be a decrease
of $162.4 million in the accumulated other comprehensive income and a decrease to stockholders’ equity.
The computer models used to estimate the impact of a 10% change in market interest rates incorporate
numerous  assumptions,  require  significant  estimates  and  assume  an  immediate  and  parallel  change  in
interest  rates  without  any  management  of  the  investment  portfolio  in  reaction  to  such  change.  Conse-
quently, potential changes in value of our financial instruments indicated by the simulations will likely be
different from the actual changes experienced under given interest rate scenarios, and the differences may
be material. Because we actively manage our investments and liabilities, our net exposure to interest rates
can vary over time. However, any such decreases in the fair value of our fixed maturity securities (unless
related  to  credit  concerns  of  the  issuer  requiring  recognition  of  an  other  than  temporary  impairment)
would generally be realized only if we were required to sell such securities at losses prior to their maturity
to  meet  our  liquidity  needs,  which  we  manage  using  the  surrender  and  withdrawal  provisions  of  our
annuity contracts and through other means. See Financial Condition—Liquidity for Insurance Operations
for a further discussion of the liquidity  risk.

At  December  31,  2010,  36%  of  our  fixed  income  securities  have  call  features  and  1%  ($0.1  billion)
were  subject  to  call  redemption.  Another  21%  ($3.4  billion)  will  become  subject  to  call  redemption
through December 31, 2011. During the years ended December 31, 2010 and 2009, we received $5.2 billion
and $4.2 billion, respectively, in net redemption proceeds related to the exercise of such call options. We
have reinvestment risk related to these redemptions to the extent we cannot reinvest the net proceeds in
assets with credit quality and yield characteristics similar to the redeemed bonds. Such reinvestment risk
typically  occurs  in  a  declining  rate  environment.  Should  rates  decline  to  levels  which  tighten  the  spread
between our average portfolio yield and average cost of interest credited on our annuity liabilities, we have
the  ability  to  reduce  crediting  rates  (caps,  participation  rates  or  asset  fees  for  fixed  index  annuities)  on
most  of  our  annuity  liabilities  to  maintain  the  spread  at  our  targeted  level.  At  December  31,  2010,
approximately  99%  of  our  annuity  liabilities  are  subject  to  annual  adjustment  of  the  applicable  crediting
rates at our discretion, limited by minimum  guaranteed crediting rates  specified in  the policies.

With respect to our fixed index annuities, we purchase call options on the applicable indices to fund
the annual index credits on such annuities. These options are primarily one-year instruments purchased to
match  the  funding  requirements  of  the  underlying  policies.  Fair  value  changes  associated  with  those
investments  are  substantially  offset  by  an  increase  or  decrease  in  the  amounts  added  to  policyholder
account balances for index products. For the years ended December 31, 2010, 2009 and 2008, the annual
index credits to policyholders on their anniversaries were $454.7 million, $94.6 million and $33.3 million,
respectively. Proceeds received at expiration or gains recognized upon early termination of these options
related  to  such  credits  were  $438.4  million,  $70.6  million  and  $26.2  million  for  the  years  ended  Decem-
ber 31, 2010, 2009 and 2008, respectively. The difference between proceeds received at expiration or gains

Page 73 of 77

recognized upon early termination of these options and index credits is primarily due to credits attributable
to minimum guaranteed interest self funded by us. Proceeds for 2009 and 2008 were adversely affected by
$12.0  million  and  $2.1  million,  respectively,  in  proceeds  not  received  from  affiliates  of  Lehman  Brothers
which  declared bankruptcy in the third quarter of 2008.

Within  our  hedging  process  we  purchase  options  out  of  the  money  to  the  extent  of  anticipated
minimum  guaranteed  interest  on  index  policies.  On  the  anniversary  dates  of  the  index  policies,  we
purchase  new  one-year  call  options  to  fund  the  next  annual  index  credits.  The  risk  associated  with  these
prospective purchases is the uncertainty of the cost, which will determine whether we are able to earn our
spread on our index business. We manage this risk through the terms of our fixed index annuities, which
permit us to change caps, participation rates and asset fees, subject to contractual features. By modifying
caps, participation rates or asset fees, we can limit option costs to budgeted amounts, except in cases where
the  contractual  features  would  prevent  further  modifications.  Based  upon  actuarial  testing  which  we
conduct  as  a  part  of  the  design  of  our  index  products  and  on  an  ongoing  basis,  we  believe  the  risk  that
contractual features would prevent us  from  controlling  option costs is  not material.

Item 8. Consolidated Financial Statements and Supplementary Data

The consolidated financial statements are included as a part of this report on Form 10-K on pages F-1

through F-68.

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

(a) Evaluation of Disclosure Controls and  Procedures.

In accordance with the Securities Exchange Act Rules 13a-15 and 15d-15, our management, under the
supervision  of  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  conducted  an  evaluation  of  the
effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures  as  of  the  end  of  the
period  covered  by  this  report  on  Form  10-K.  Based  on  that  evaluation,  the  Chief  Executive  Officer  and
Chief Financial Officer concluded that the design and operation of our disclosure controls and procedures
were effective as of December 31, 2010 in recording, processing, summarizing and reporting, on a timely
basis,  information  required  to  be  disclosed  by  the  Company  in  the  reports  the  Company  files  or  submits
under the Exchange Act.

(b) Management’s Report on Internal Control  over Financial Reporting.

The  management  of  the  Company  is  responsible  for  establishing  and  maintaining  adequate  internal
control over financial reporting, as defined in the Exchange Act Rule 13a-15(f). The Company’s internal
control system is designed to provide reasonable assurance to the Company’s management and the board
of directors regarding the preparation and fair presentation of published financial statements. Because of
its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future periods are subject to risk that controls may
become inadequate because of changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.

The  Company’s  management  assessed  the  effectiveness  of  the  Company’s  internal  control  over
financial reporting as of December 31, 2010 based upon criteria established in Internal Control—Integrated
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on
the assessment, management has determined that we maintained effective internal control over financial
reporting as of December 31, 2010.

Page 74 of 77

The  Company’s  independent  registered  public  accounting  firm,  KPMG  LLP,  issued  an  attestation
report on the effectiveness of management’s internal control over financial reporting. This report appears
on page F-2.

(c) Changes in Internal Control over Financial Reporting.

There  were  no  changes  in  our  internal  control  over  financial  reporting  that  occurred  during  the
quarter  ended  December  31,  2010,  that  have  materially  affected,  or  are  reasonably  likely  to  materially
affect, our internal control over financial  reporting.

Item 9B. Other Information

There  is  no  information  required  to  be  disclosed  on  Form  8-K  for  the  quarter  ended  December  31,

2010 which has not been previously reported.

The information required by Part III is incorporated by reference from our definitive proxy statement
for our annual meeting of shareholders to be held June 9, 2011 to be filed with the Commission pursuant
to Regulation 14A within 120 days after  December 31, 2010.

PART III

Item 15. Exhibits and Financial Statement Schedules

PART IV

Financial Statements and Financial Statement Schedules. See Index to Consolidated Financial State-
ments  and  Schedules  on  page  F-1  for  a  list  of  financial  statements  and  financial  statement  schedules
included in this report.

All other schedules to the consolidated financial statements required by Article 7 of Regulation S-X
are  omitted  because  they  are  not  applicable,  not  required,  or  because  the  information  is  included
elsewhere in the consolidated financial statements or notes thereto.

Exhibits. See  Exhibit  Index  immediately  preceding  the  Exhibits  for  a  list  of  Exhibits  filed  with  this

report.

Page 75 of 77

Pursuant  to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the
registrant  has  duly  caused  this  report  to  be  signed  on  its  behalf  by  the  undersigned,  thereunto  duly
authorized, this 9th day of March, 2011.

SIGNATURES

AMERICAN  EQUITY 
HOLDING COMPANY

INVESTMENT  LIFE

By:

/s/ WENDY C. WAUGAMAN

Wendy C. Waugaman,
Chief Executive Officer and President

Pursuant to the requirements of the Securities Exchange Act of 1934, this registration statement has
been signed below by the following persons on behalf of the Registrant and in the capacities and on the
dates indicated:

Signature

Title  (Capacity)

Date

/s/ WENDY C. WAUGAMAN

Wendy C. Waugaman

Chief Executive Officer,
President and Director
(Principal Executive Officer)

/s/ JOHN M. MATOVINA

John M. Matovina

Vice Chairman, Chief Financial
Officer, Treasurer and Director
(Principal Financial Officer)

March 9, 2011

March  9, 2011

/s/ TED M. JOHNSON

Ted M. Johnson

Vice President—Controller
(Principal Accounting Officer)

March 9, 2011

/s/ D.J. NOBLE

D.J. Noble

/s/ JOYCE A. CHAPMAN

Joyce A. Chapman

/s/ ALEXANDER M.  CLARK

Alexander M. Clark

/s/ JAMES M. GERLACH

James M. Gerlach

Executive Chairman and Director

March 9,  2011

Director

Director

Director

Page 76 of 77

March 9, 2011

March 9, 2011

March 9, 2011

Signature

Title  (Capacity)

Date

/s/ ROBERT L. HILTON

Robert L. Hilton

/s/ ROBERT L. HOWE

Robert L. Howe

/s/ DAVID S. MULCAHY

David S. Mulcahy

/s/ GERARD D. NEUGENT

Gerard D. Neugent

/s/ DEBRA J.  RICHARDSON

Debra J. Richardson

/s/ A.J. STRICKLAND, III

A.J. Strickland, III

/s/ HARLEY A. WHITFIELD

Harley  A. Whitfield

Director

Director

Director

Director

Director

Director

Director

March 9, 2011

March 9, 2011

March 9, 2011

March 9, 2011

March 9, 2011

March 9, 2011

March 9, 2011

Page 77 of 77

(This page has been left blank intentionally.)

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULES
YEARS ENDED DECEMBER 31, 2010, 2009, AND 2008

Report of Independent Registered Public Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Financial Statements
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Changes  in  Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Schedules
Schedule I—Summary of Investments—Other Than Investments  in Related  Parties . . . . . . . . . . F-69
Schedule II—Condensed Financial Information of Registrant . . . . . . . . . . . . . . . . . . . . . . . . . . F-70
Schedule III—Supplementary Insurance Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-75
Schedule IV—Reinsurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-76
Schedule V—Valuation and Qualifying  Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-77

F-4
F-5
F-6
F-7
F-9

F-2

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
American Equity Investment Life Holding Company

We have audited the accompanying consolidated balance sheets of American Equity Investment Life
Holding  Company  and  subsidiaries  (the  Company)  as  of  December  31,  2010  and  2009,  and  the  related
consolidated statements of operations, changes in stockholders’ equity, and cash flows for each of the years
in  the  three-year  period  ended  December  31,  2010.  In  connection  with  our  audits  of  the  consolidated
financial  statements,  we  also  have  audited  the  financial  statement  schedules  listed  in  the  Index  on
page F-1. We also have audited the Company’s internal control over financial reporting as of December 31,
2010, based on criteria established in Internal Control—Integrated Framework issued by the Committee of
Sponsoring  Organizations  of  the  Treadway  Commission.  The  Company’s  management  is  responsible  for
these  consolidated  financial  statements  and  financial  statement  schedules,  for  maintaining  effective
internal control over financial reporting, and for its assessment of the effectiveness of internal control over
financial reporting, included in the accompanying Management’s Report on Internal Control over Finan-
cial Reporting. Our responsibility is to express an opinion on these consolidated financial statements and
financial  statement  schedules  and  an  opinion  on  the  Company’s  internal  control  over  financial  reporting
based on our audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting
Oversight Board (United States). Those standards require that we plan and perform the audits to obtain
reasonable  assurance  about  whether  the  financial  statements  are  free  of  material  misstatement  and
whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our
audits of the consolidated financial statements included examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements, assessing the accounting principles used and signifi-
cant  estimates  made  by  management,  and  evaluating  the  overall  financial  statement  presentation.  Our
audit of internal control over financial reporting included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the
design and operating effectiveness of internal control based on the assessed risk. Our audits also included
performing  such  other  procedures  as  we  considered  necessary  in  the  circumstances.  We  believe  that  our
audits provide a reasonable basis for our  opinions.

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external  purposes  in  accordance  with  generally  accepted  accounting  principles.  A  company’s  internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance
of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the
assets  of  the  company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to
permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,
and that receipts and expenditures of the company are being made only in accordance with authorizations
of management and directors of the company; and (3) provide reasonable assurance regarding prevention
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have
a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

In our opinion, the consolidated financial statements referred to above present fairly, in all material
respects, the financial position of the Company as of December 31, 2010 and 2009, and the results of its
operations and its cash flows for each of the years in the three-year period ended December 31, 2010, in
conformity  with  U.S.  generally  accepted  accounting  principles.  Also  in  our  opinion,  the  related  financial

F-2

statement schedules, when considered in relation to the basic consolidated financial statements taken as a
whole,  present  fairly,  in  all  material  respects,  the  information  set  forth  therein.  Also  in  our  opinion,  the
Company  maintained,  in  all  material  respects,  effective  internal  control  over  financial  reporting  as  of
December 31, 2010, based on criteria established in Internal Control—Integrated Framework issued by the
Committee of Sponsoring Organizations  of  the Treadway  Commission.

As  discussed  in  Note  1  to  the  consolidated  financial  statements,  effective  January  1,  2009,  the
Company changed its method of accounting for other-than-temporary impairments of debt securities due
to the adoption of Financial Accounting Standards Board Accounting Standards Codification (ASC) 320,
and the Company changed its method of accounting for convertible debt instruments due to the retrospec-
tive adoption of ASC 470.

Des  Moines, Iowa
March 9, 2011

/s/ KPMG LLP

F-3

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(Dollars in thousands, except per share data)

December 31,

2010

2009

Assets
Investments:

Fixed maturity securities:

Available for sale, at fair value (amortized  cost:  2010—$15,621,894;  2009—

$10,912,680) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$15,830,663

$10,704,131

Held for investment, at amortized cost (fair value:  2010—$781,748;  2009—

$1,601,864) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

822,200

1,635,083

Equity securities, available for sale, at fair value  (cost:  2010—$61,185;  2009—

$82,930)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mortgage loans on real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total investments
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Coinsurance deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred policy acquisition costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred sales inducements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes recoverable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

65,961
2,598,641
479,786
19,680

19,816,931
597,766
2,613,191
167,645
1,747,760
1,227,328
143,253
6,134
106,755

93,086
2,449,778
479,272
12,760

15,374,110
528,002
2,237,740
113,658
1,625,785
1,011,449
85,661
103,684
231,915

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,426,763

$21,312,004

Liabilities and Stockholders’ Equity
Liabilities:

Policy benefit reserves:

Traditional life and accident  and health insurance products . . . . . . . . . . . . . . . .
Annuity products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other policy funds and contract claims . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subordinated debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

190,997
23,464,810
222,860
330,835
268,435
1,010,779

$

140,351
19,195,870
119,403
316,468
268,347
516,942

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25,488,716

20,557,381

Stockholders’ equity:

Preferred stock, no par value, 2,000,000 shares  authorized, 2010 and 2009—no

shares issued and outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

Common stock, par value $1 per share, 125,000,000 shares authorized; issued  and
outstanding: 2010—56,968,446 shares (excluding  5,874,392 treasury shares);
2009—56,203,159 shares (excluding 5,936,696 treasury  shares) . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Additional paid-in capital
Unallocated common stock held by ESOP; 2010—447,048  shares;  2009—527,272

shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accumulated other comprehensive income (loss)
Retained earnings

Total stockholders’  equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

56,968
454,454

(4,815)
81,820
349,620

938,047

56,203
422,225

(5,679)
(30,456)
312,330

754,623

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26,426,763

$21,312,004

See accompanying notes to consolidated financial statements.

F-4

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(Dollars in thousands, except per share data)

Year Ended December 31,

2010

2009

2008

Revenues:

Traditional life and accident and health  insurance premiums . .
Annuity  product charges . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of derivatives . . . . . . . . . . . . . . . . . . . . .
Net realized gains on investments, excluding  other than

$

11,982
69,075
1,036,106
168,862

$

12,654
63,358
932,172
216,896

$ 12,512
52,671
822,077
(372,009)

temporary impairment (‘‘OTTI’’) losses . . . . . . . . . . . . . . . .

23,726

51,279

5,555

OTTI losses on investments:

Total OTTI losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Portion of OTTI losses recognized in  (from) other

(19,544)

(220,415)

(192,648)

comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . .

(4,323)

133,644

—

Net OTTI losses recognized in operations . . . . . . . . . . . . . .
Gain (loss) on extinguishment of debt . . . . . . . . . . . . . . . . . . .

(23,867)
(292)

(86,771)
(675)

(192,648)
9,746

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,285,592

1,188,913

337,904

Benefits and expenses:

Insurance policy benefits and change  in future  policy benefits .
Interest sensitive and index product benefits . . . . . . . . . . . . . .
Amortization of deferred sales inducements . . . . . . . . . . . . . .
Change in fair value of embedded derivatives . . . . . . . . . . . . .
Interest expense on notes payable . . . . . . . . . . . . . . . . . . . . . .
Interest expense on subordinated debentures . . . . . . . . . . . . . .
Interest expense on amounts due under  repurchase agreements
Amortization of deferred policy acquisition costs . . . . . . . . . . .
Other operating costs and expenses . . . . . . . . . . . . . . . . . . . .

8,251
733,218
59,873
130,950
22,125
14,906
—
136,388
114,615

8,889
347,883
39,999
529,508
14,853
15,819
534
88,009
57,255

8,972
205,131
30,705
(210,753)
19,773
19,445
8,207
126,738
52,633

Total benefits and expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,220,326

1,102,749

260,851

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings per common share . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per common share—assuming dilution . . . . . . . . . . . . .
Weighted average common shares outstanding  (in thousands):

Earnings per common share . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per common share—assuming dilution . . . . . . . . . . .

$

$
$

65,266
22,333

42,933

0.73
0.68

58,507
64,580

86,164
17,634

77,053
61,106

68,530

$ 15,947

1.22
1.18

$
$

0.30
0.30

$

$
$

56,138
58,915

53,750
56,622

See accompanying notes to consolidated  financial statements.

F-5

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF  CHANGES IN STOCKHOLDERS’ EQUITY

(Dollars in thousands, except per share data)

Balance at  December  31,  2007 . . . . . . . . . . . . . . . . . . .
Other comprehensive  loss:

Net  income for  the  year . . . . . . . . . . . . . . . . . . . . . .
Change in  net unrealized  investment  gains/losses . . . . . . .

Other comprehensive  loss . . . . . . . . . . . . . . . . . . . . . .
Conversion  of $250  of  subordinated debentures . . . . . . . . .
Acquisition  of 3,737,238  shares  of  common  stock . . . . . . . .
Allocation  of 41,253  shares  of  common  stock  by  ESOP,

including excess income  tax benefits

. . . . . . . . . . . . . .

Share-based  compensation, including  excess  income  tax

benefits

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Issuance  of  889,728  shares  of  common  stock  under

compensation plans,  including  excess  income  tax  benefits . .
Acquisition of convertible  debt . . . . . . . . . . . . . . . . . . .
Dividends on common stock  ($0.07 per  share) . . . . . . . . . .

Balance at December  31, 2008 . . . . . . . . . . . . . . . . . . .
Cumulative effect of noncredit  OTTI,  net
. . . . . . . . . . . .
Other comprehensive  income:

Net income for the  year . . . . . . . . . . . . . . . . . . . . . .
Change in net unrealized  investment  gains/losses . . . . . . .
Noncredit component of  OTTI  losses,  available  for  sale

securities, net

. . . . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive  income . . . . . . . . . . . . . . . . . . . .
Issuance of treasury stock . . . . . . . . . . . . . . . . . . . . . .
Acquisition of 12,362  shares  of  common  stock . . . . . . . . . .
Allocation of 61,040  shares  of  common  stock  by  ESOP,

including excess income tax  benefits

. . . . . . . . . . . . . .

Share-based compensation,  including  excess  income  tax

benefits

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of 5,000,000 shares of  common  stock  in  exchange for
notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of convertible debt . . . . . . . . . . . . . . . . . . . . .
Issuance of 132,300  shares  of  common  stock . . . . . . . . . . .
Issuance of 339,015  shares  of  common  stock  under

compensation plans,  including  excess  income  tax  benefits . .
Dividends on common  stock  ($0.08  per  share) . . . . . . . . . .

Balance at December  31, 2009 . . . . . . . . . . . . . . . . . . .
Other comprehensive  income:

Net income for the  year . . . . . . . . . . . . . . . . . . . . . .
Change in net unrealized  investment  gains/losses . . . . . . .
Noncredit component of  OTTI  losses,  available  for  sale

securities, net

. . . . . . . . . . . . . . . . . . . . . . . . . .

Other comprehensive  income . . . . . . . . . . . . . . . . . . . .
Conversion of $60 of subordinated  debtentures . . . . . . . . .
Acquisition of 104,661  shares  of common  stock . . . . . . . . .
Allocation of 80,224  shares  of  common  stock  by  ESOP,

including excess income tax  benefits

. . . . . . . . . . . . . .

Share-based compensation,  including  excess  income  tax

benefits

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Issuance of 862,504  shares  of  common  stock  under

compensation plans,  including  excess  income  tax  benefits . .
Issuance of warrants . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends on common  stock  ($0.10  per  share) . . . . . . . . . .

Common
Stock

Additional
Paid-in
Capital

Unallocated
Common
Stock Held Comprehensive Retained Stockholders’
Income (Loss) Earnings
by  ESOP

Accumulated
Other

Equity

Total

$53,556

$402,879

$(6,781)

$ (38,929)

$210,599

$ 621,324

—
—

—
—

31
(3,738)

182
(28,886)

—
—

—
—

—

—

890
—
—

(68)

445

3,471

(574)
(222)
—

—

—
—
—

—
(108,447)

15,947
—

—
—

—

—

—
—
—

—
—

—

—

—
—
(3,511)

50,739
—

376,782
—

(6,336)
—

(147,376)
(20,094)

223,035
25,240

—
—

—

5
(12)

—

—

5,000
—
132

339
—

—
—

—

50
(40)

—
—

—

—
—

(168)

657

4,261

26,226
15,162
292

(340)
—

—

—
—
—

—
—

—
223,882

(86,868)

—
—

—

—

—
—
—

—
—

68,530
—

—

(18)
—

—

—

—
—
—

15,947
(108,447)

(92,500)
213
(32,624)

377

3,471

316
(222)
(3,511)

496,844
5,146

68,530
223,882

(86,868)

205,544
37
(52)

489

4,261

31,226
15,162
424

—
(4,457)

(1)
(4,457)

56,203

422,225

(5,679)

(30,456)

312,330

754,623

—
—

—

—
—

—

7
(105)

49
(1,119)

—
—

—

—
—

—

—

863
—
—

(23)

864

12,239

5,483
15,600
—

—

—
—
—

—
111,097

1,179

—
—

—

—

—
—
—

42,933
—

—

—
—

—

—

—
—
(5,643)

42,933
111,097

1,179

155,209
56
(1,224)

841

12,239

6,346
15,600
(5,643)

Balance at December  31, 2010 . . . . . . . . . . . . . . . . . . .

$56,968

$454,454

$(4,815)

$ 81,820

$349,620

$ 938,047

See accompanying notes to consolidated financial statements.

F-6

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Dollars in thousands)

Operating activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile  net income  to  net cash  provided  by operating

activities:
Interest sensitive and  index product benefits . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Amortization of deferred sales inducements
Annuity product charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of embedded derivatives . . . . . . . . . . . . . . . . .
Increase in traditional life and accident  and health  insurance reserves .
Policy acquisition costs deferred . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred policy acquisition  costs . . . . . . . . . . . . . . .
Provision for depreciation and other amortization . . . . . . . . . . . . . .
Amortization of discounts and premiums on investments . . . . . . . . . .
Loss (gain) on extinguishment of debt
. . . . . . . . . . . . . . . . . . . . . .
Realized losses (gains) on  investments . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of derivatives . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in accrued investment income . . . . . . . . . . . . . . . . . . . . . .
Change in income taxes recoverable/payable . . . . . . . . . . . . . . . . . .
Change in other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in other policy funds and contract claims . . . . . . . . . . . . . . .
Change in collateral held for derivatives . . . . . . . . . . . . . . . . . . . . .
Change in other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2010

2009

2008

$

42,933

$

68,530

$

15,947

733,218
59,873
(69,075)
130,950
43,921
(402,607)
136,388
11,580
(240,532)
292
141
(141,719)
(118,048)
11,993
(53,987)
97,550
(26,516)
103,457
35,075
64,776
812

347,883
39,999
(63,358)
529,508
9,960
(305,477)
88,009
5,904
(212,498)
675
35,492
(219,154)
(56,150)
4,630
(21,902)
(117,817)
(10,877)
8,198
346,118
40,637
(1,759)

205,131
30,705
(52,671)
(210,753)
6,031
(266,864)
126,738
6,806
(260,412)
(9,746)
187,093
371,116
45,075
3,291
(14,408)
39,123
500
(8,981)
—
9,761
(242)

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . .

420,475

516,551

223,240

Investing activities
Sales, maturities, or repayments of investments:

Fixed maturity securities—available for sale . . . . . . . . . . . . . . . . . . .
Fixed maturity securities—held for investment . . . . . . . . . . . . . . . . .
Equity securities, available for sale . . . . . . . . . . . . . . . . . . . . . . . . .
Mortgage loans on real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Derivative  instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Acquisitions of investments:

Fixed maturity securities—available for sale . . . . . . . . . . . . . . . . . . .
Fixed maturity securities—held for investment . . . . . . . . . . . . . . . . .
Equity securities, available for sale . . . . . . . . . . . . . . . . . . . . . . . . .
Mortgage loans on real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .

Purchases of property, furniture and equipment

4,568,499
1,585,267
46,187
145,754
492,058
600,000

(8,544,788)
(745,207)
(10,125)
(317,250)
(331,263)
(599,746)
(456)
(5,318)

2,975,790
2,057,023
22,727
109,969
79,341
—

(6,742,292)
—
(6,674)
(249,162)
(257,435)
—
(46)
(2,971)

1,486,554
1,984,167
13,528
126,181
30,263
—

(3,632,326)
—
(102,882)
(502,111)
(292,211)
—
(19)
(341)

Net cash used in  investing activities . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,116,388)

(2,013,730)

(889,197)

See accompanying notes to consolidated financial statements.

F-7

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

(Dollars in thousands)

Year Ended December 31,

2010

2009

2008

Financing activities
Receipts credited to annuity and single premium  universal  life

policyholder account balances . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Coinsurance deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Return of annuity policyholder account balances . . . . . . . . . . . . . . . . .
Financing fees incurred and deferred . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of 2015 notes hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decrease in amounts due under repurchase agreements . . . . . . . . . . . .
Acquisition of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits realized from share-based  compensation  plans . . . . .
Proceeds from issuance of common stock . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of warrants . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity issue costs incurred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in checks in excess of cash balance . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 4,668,719
(267,638)
(1,637,062)
(6,800)
200,000
(156,641)
(37,000)
—
(1,224)
480
6,124
15,600
—
(13,238)
(5,643)

$ 3,677,558
(555,500)
(1,418,797)
(2,751)
127,225
(4,110)
—
—
(34)
93
1,061
—
(1,364)
(8,605)
(4,457)

Net cash provided by financing activities . . . . . . . . . . . . . . . . . . . . . .

2,765,677

1,810,319

Increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of  year . . . . . . . . . . . . . . . . . .

69,764
528,002

313,140
214,862

$ 2,289,006
183,215
(1,346,473)
—
70,000
(65,479)
—
(257,225)
(27,065)
313
219
—
—
18,931
(3,511)

861,931

195,974
18,888

Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . . . . .

$

597,766

$

528,002

$

214,862

Supplemental disclosures of  cash flow information
Cash paid during the year  for:

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes
Income tax refunds received . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash operating  activity:

$

25,802
143,748
101,395

$

19,669
191,878
—

$

41,636
—
—

Deferral of sales inducements . . . . . . . . . . . . . . . . . . . . . . . . . . . .

370,714

292,791

193,481

Non-cash investing activity:

Real estate acquired in satisfaction of mortgage loans . . . . . . . . . . . .

7,408

12,268

Non-cash financing activities:

Conversion of subordinated debentures
. . . . . . . . . . . . . . . . . . . . .
Stock  acquired in satisfaction of obligations . . . . . . . . . . . . . . . . . . .
Stock issued in retirement of debt . . . . . . . . . . . . . . . . . . . . . . . . .
Retirement of debt through debt exchange . . . . . . . . . . . . . . . . . . .

60
—
—
—

—
—
31,250
63,614

—

213
5,559
—
—

See accompanying notes to consolidated financial statements.

F-8

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Significant Accounting Policies

Nature of Operations

American Equity Investment Life Holding Company (‘‘we’’, ‘‘us’’ or ‘‘our’’), through its wholly-owned
subsidiaries,  American  Equity  Investment  Life  Insurance  Company  (‘‘American  Equity  Life’’),  American
Equity  Investment  Life  Insurance  Company  of  New  York  and  Eagle  Life  Insurance  Company  (‘‘Eagle
Life’’),  is  licensed  to  sell  insurance  products  in  50  states  and  the  District  of  Columbia  at  December  31,
2010. We operate solely in the insurance business.

We  primarily  market  fixed  index  and  fixed  rate  annuities  and  to  a  lesser  extent,  life  insurance.  In
connection  with  our  reinsured  group  life  business,  we  also  collect  renewal  premiums  on  certain  accident
and health insurance policies. Premiums and annuity deposits (net of coinsurance), which are not included
as revenues in the accompanying consolidated statements of operations, collected in 2010, 2009 and 2008,
by product type were as follows:

Product Type

Fixed Index Annuities:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Index Strategies . . . . . . . . . . . . . . . . . . . . .
Fixed Strategy . . . . . . . . . . . . . . . . . . . . . .

$2,312,720
1,472,576

$1,252,294
1,495,017

$1,303,343
936,847

Fixed Rate Annuities . . . . . . . . . . . . . . . . . .
Life Insurance . . . . . . . . . . . . . . . . . . . . . . .
Accident and Health . . . . . . . . . . . . . . . . . . .

3,785,296
404,460
11,707
275

2,747,311
180,986
12,355
299

2,240,190
47,506
12,323
189

$4,201,738

$2,940,951

$2,300,208

One national marketing organization through which we market our products accounted for more than
10% of the annuity deposits and insurance premium collections during 2010, 2009 and 2008, representing
17%, 10% and 12% of the annuity deposits and insurance  premiums collected, respectively.

Consolidation and Basis of Presentation

The  consolidated  financial  statements  include  our  accounts  and  our  wholly-owned  subsidiaries:
American  Equity  Life,  American  Equity  Investment  Life  Insurance  Company  of  New  York,  Eagle  Life,
AERL,  L.C.,  American  Equity  Capital,  Inc.,  American  Equity  Investment  Properties,  L.C.,  American
Equity  Advisors,  Inc.  and  American  Equity  Investment  Service  Company.  All  significant  intercompany
accounts and transactions have been eliminated.

Estimates and Assumptions

The  preparation  of  consolidated  financial  statements  in  conformity  with  U.S.  generally  accepted
accounting principles (‘‘GAAP’’) requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of
the  consolidated  financial  statements  and  the  reported  amounts  of  revenues  and  expenses  during  the
reporting  period.  Significant  estimates  and  assumptions  are  utilized  in  the  calculation  of  deferred  policy
acquisition  costs,  deferred  sales  inducements,  policy  benefit  reserves,  valuation  of  derivatives,  including

F-9

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

embedded derivatives on index annuity reserves, contingent convertible senior notes, valuation of invest-
ments,  other  than  temporary  impairment  of  investments,  impairments  of  mortgage  loans  and  valuation
allowances  on  deferred  tax  assets.  A  description  of  each  critical  estimate  is  incorporated  within  the
discussion of the related accounting policies which follow. It is reasonably possible that actual experience
could differ from the estimates and assumptions utilized.

Investments

Fixed maturity securities (bonds and redeemable preferred stocks maturing more than one year after
issuance) that may be sold prior to maturity are classified as available for sale. Available for sale securities
are reported at fair value and unrealized gains and losses, if any, on these securities are included directly in
a  separate  component  of  stockholders’  equity,  net  of  income  taxes  and  certain  adjustments  for  assumed
changes in amortization of deferred policy acquisition costs and deferred sales inducements. Fair values, as
reported  herein,  of  fixed  maturity  and  equity  securities  are  based  on  quoted  market  prices  in  active
markets  when  available,  or  for  those  fixed  maturity  securities  not  actively  traded,  yield  data  and  other
factors  relating  to  instruments  or  securities  with  similar  characteristics  are  used.  See  note  2  for  more
information on assumptions and valuation models used in the determination of fair value. Premiums and
discounts  are  amortized/accrued  using  methods  which  result  in  a  constant  yield  over  the  securities’
expected lives. Amortization/accrual of premiums and discounts on residential mortgage backed securities
incorporate  prepayment  assumptions  to  estimate  the  securities’  expected  lives.  Interest  income  is  recog-
nized  as earned.

Fixed maturity securities that we have the positive intent and ability to hold to maturity are classified
as  held  for  investment.  Such  securities  may,  at  times,  be  called  prior  to  maturity.  Held  for  investment
securities  are  reported  at  cost  adjusted  for  amortization  of  premiums  and  discounts.  Changes  in  the  fair
value  of  these  securities,  except  for  declines  that  are  other  than  temporary,  are  not  reflected  in  our
consolidated  financial  statements.  Premiums  and  discounts  are  amortized/accrued  using  methods  which
result in a constant yield over the securities’  expected lives.

Equity securities, comprised of common and perpetual preferred stocks, are classified as available for
sale  and  are  reported  at  fair  value.  Unrealized  gains  and  losses  are  included  directly  in  a  separate
component  of  stockholders’  equity,  net  of  income  taxes  and  certain  adjustments  for  assumed  changes  in
amortization of deferred policy acquisition costs and deferred sales inducements. Dividends are recognized
when declared.

The carrying amounts of our impaired investments in fixed maturity and equity securities are adjusted
for declines in value that are other than temporary. Other than temporary impairment losses are reported
as  a  component  of  revenues  in  the  consolidated  statements  of  operations,  which  presents  the  amount  of
non  credit  impairment  losses  for  certain  fixed  maturity  securities  that  is  reported  in  Accumulated  Other
Comprehensive  Income  (Loss).  See  note  3  for  further  discussion  of  other  than  temporary  impairment
losses.

Deterioration in credit quality of the companies or assets backing our investment securities, deteriora-
tion in the condition of the financial services industry, imbalances in liquidity recurring in the marketplace
or declines in real estate values may further affect the fair value of these investment securities and increase
the  potential  that  certain  unrealized  losses  be  recognized  as  other  than  temporary  impairments  in  the
future.

F-10

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

Mortgage loans on real estate are reported at cost, adjusted for amortization of premiums and accrual
of  discounts.  Interest  income  is  recorded  when  earned;  however,  interest  ceases  to  accrue  for  loans  on
which  interest  is  more  than  60  days  past  due  and/or  when  the  collection  of  interest  is  not  considered
probable. We evaluate the mortgage loan portfolio for the establishment of a loan loss reserve by specific
identification  of  impaired  loans  and  the  measurement  of  an  estimated  loss  for  each  impaired  loan
identified  and  an  analysis  of  the  mortgage  loan  portfolio  for  the  need  of  a  general  loan  allowance  for
probable losses on all loans. If we determine that the value of any specific mortgage loan is impaired, the
carrying  amount  of  the  mortgage  loan  will  be  reduced  to  its  fair  value,  based  upon  the  present  value  of
expected future cash flows from the loan discounted at the loan’s contractual interest rate, or the fair value
of the underlying collateral, less costs to sell. The amount of the general loan allowance, if any, is based
upon  our  evaluation  of  the  probability  of  collection,  historical  loss  experience,  delinquencies,  credit
concentrations, underwriting standards and national and local economic conditions. The carrying value of
impaired loans is reduced by the establishment of a valuation allowance, changes to which are recognized
as realized gains or losses on investments. Interest income on impaired loans is recorded on a cash basis.

Real estate owned is reported at cost less accumulated depreciation. Cost is determined at the time
ownership  is  acquired  in  satisfaction  of  mortgage  loans  and  is  the  lower  of  the  carrying  value  of  the
mortgage loan or fair value of the real estate less its estimated cost to sell. Building and improvements are
depreciated  using  the  straight-line  method  over  their  estimated  useful  lives.  Impairment  losses  on  real
estate  owned  are  recognized  when  there  are  indicators  of  impairment  present  and  the  expected  future
undiscounted  cash  flows  are  not  sufficient  to  recover  the  real  estate’s  carrying  value.  Any  impairment
losses are reported as realized losses and are part of net  income.

Policy loans and other investments are  reported at  cost.

Derivative Instruments

Our  derivative  instruments  include  interest  rate  swaps  entered  into  to  manage  interest  rate  risk
associated  with  the  floating  rate  component  on  certain  of  our  subordinated  debentures  and  borrowings
under our line of credit, call options used to fund fixed index annuity credits and certain other derivative
instruments embedded in other contracts. All of our derivative instruments are recognized in the balance
sheet at fair value and changes in fair value are recognized immediately in operations. See note 5 for more
information on derivative instruments.

Cash and Cash Equivalents

We consider all highly liquid debt instruments purchased with an original maturity of three months or

less  to be cash equivalents.

Reinsurance

Coinsurance  agreements  are  reported  on  a  gross  basis  on  our  consolidated  balance  sheets  as
coinsurance  deposits  for  the  amounts  recoverable  from  reinsurers  and  policyholder  reserves.  Product
charges,  interest  sensitive  and  index  product  benefits  and  deferred  acquisition  costs  are  reported  net  of
insurance ceded.

F-11

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

Deferred Policy Acquisition Costs and  Deferred Sales Inducements

To  the  extent  recoverable  from  future  policy  revenues  and  gross  profits,  certain  costs  that  vary  with
and are directly related to the production of new business are not expensed when incurred but instead are
capitalized as deferred policy acquisition costs or deferred sales inducements. Deferred policy acquisition
costs and deferred sales inducements are subject to loss recognition testing on a quarterly basis or when an
event  occurs  that  may  warrant  loss  recognition.  Deferred  policy  acquisition  costs  consist  primarily  of
commissions and certain costs of policy issuance. Deferred sales inducements consist of first-year premium
and interest bonuses credited to policyholder  account balances.

For annuity products, these capitalized costs are being amortized generally in proportion to expected
gross profits from investment spreads, including the cost of hedging the fixed indexed annuity obligations,
and,  to  a  lesser  extent,  from  surrender  charges  and  mortality  and  expense  margins.  That  amortization  is
adjusted  retrospectively  through  an  unlocking  process  when  estimates  of  current  or  future  gross  profits/
margins  (including  the  impact  of  net  realized  gains  on  investments  and  net  OTTI  losses  recognized  in
operations)  to  be  realized  from  a  group  of  products  are  revised.  Deferred  policy  acquisition  costs  and
deferred sales inducements are also adjusted for the change in amortization that would have occurred if
available for sale fixed maturity securities and equity securities had been sold at their aggregate fair value
at  the  end  of  the  reporting  period  and  the  proceeds  reinvested  at  current  yields.  The  impact  of  this
adjustment is included in accumulated other comprehensive loss within consolidated stockholders’ equity,
net of applicable taxes.

For  traditional  life  and  accident  and  health  insurance,  deferred  policy  acquisition  costs  are  being
amortized  over  the  premium-paying  period  of  the  related  policies  in  proportion  to  premium  revenues
recognized, principally using the same assumptions for interest, mortality and withdrawals that are used for
computing liabilities for future policy  benefits  subject to traditional ‘‘lock-in’’  concepts.

Future Policy Benefit Reserves

Future  policy  benefit  reserves  for  fixed  index  annuities  with  returns  linked  to  the  performance  of  a
specified market index are equal to the sum of the fair value of the embedded derivatives and the host (or
guaranteed)  component  of  the  contracts.  The  host  value  is  established  at  inception  of  the  contract  and
accreted over the policy’s life at a constant rate of interest. Future policy benefit reserves for fixed index
annuities  earning  a  fixed  rate  of  interest  and  other  deferred  annuity  products  are  computed  under  a
retrospective deposit method and represent policy account balances before applicable surrender charges.
For the years ended December 31, 2010, 2009 and 2008, interest crediting rates for these products ranged
from  2.50%to  5.25%.  These  rates  include  first-year  interest  bonuses  capitalized  as  deferred  sales
inducements.

The  liability  for  future  policy  benefits  for  traditional  life  insurance  is  based  on  net  level  premium
reserves, including assumptions as to interest, mortality, and other assumptions underlying the guaranteed
policy cash values. Reserve interest assumptions are level and range from 3.0% to 5.5%. The liabilities for
future policy benefits for accident and health insurance are computed using a net level premium method,
including  assumptions  as  to  morbidity  and  other  assumptions  based  on  our  experience,  modified  as
necessary to give effect to anticipated trends and to include provisions for possible unfavorable deviations.
Policy benefit claims are charged to expense in  the period that the claims are incurred.

F-12

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

Unpaid claims include amounts for losses and related adjustment expenses and are determined using
individual claim evaluations and statistical analysis. Unpaid claims represent estimates of the ultimate net
costs  of  all  losses,  reported  and  unreported,  which  remain  unpaid  at  December  31  of  each  year.  These
estimates  are  necessarily  subject  to  the  impact  of  future  changes  in  claim  severity,  frequency  and  other
factors. In spite of the variability inherent in such situations, management believes that the unpaid claim
amounts  are  adequate.  The  estimates  are  continuously  reviewed  and  as  adjustments  to  these  amounts
become  necessary,  such adjustments are reflected  in current  operations.

Certain  group  policies  include  provisions  for  annual  experience  refunds  of  premiums  equal  to  net
premiums  received  less  a  16%  administrative  fee  and  less  claims  incurred.  Such  amounts  (2010—$1.1
million;  2009—$0.6  million;  and  2008—$0.2  million)  are  reported  as  a  reduction  of  traditional  life  and
accident and health insurance premiums  in the  consolidated  statements of operations.

Deferred Income Taxes

Deferred  income  tax  assets  or  liabilities  are  computed  based  on  the  temporary  differences  between
the financial statement and income tax bases of assets and liabilities using the enacted marginal tax rate.
Deferred income tax expenses or credits are based on the changes in the asset or liability from period to
period.  Deferred  income  tax  assets  are  subject  to  ongoing  evaluation  of  whether  such  assets  will  more
likely than not be realized. The realization of deferred income tax assets primarily depends on generating
future  taxable  income  during  the  periods  in  which  temporary  differences  become  deductible.  Deferred
income tax assets are reduced by a valuation allowance if, based on the weight of available evidence, it is
more likely than not that some portion or all of the deferred tax asset will not be realized. In making such a
determination,  all  available  positive  and  negative  evidence,  including  scheduled  reversals  of  deferred  tax
liabilities,  projected  future  taxable  income,  tax  planning  strategies  and  recent  financial  operations,  is
considered. The realization of deferred income tax assets related to unrealized losses on available for sale
fixed maturity securities is also based upon our intent and ability to hold those securities for a period of
time sufficient to allow for a recovery  in fair  value and not realize  the unrealized loss.

Recognition of Premium Revenues and  Costs

Revenues  for  annuity  products  include  surrender  and  living  income  benefit  rider  charges  assessed
against  policyholder  account  balances  during  the  period.  Interest  sensitive  and  index  product  benefits
related to annuity products include interest credited or index credits to policyholder account balances. In
addition, the change in fair value of embedded derivatives within fixed index annuity contracts is included
in benefits and expenses.

Traditional  life  and  accident  and  health  insurance  premiums  are  recognized  as  revenues  over  the
premium-paying  period.  Future  policy  benefits  are  recognized  as  expenses  over  the  life  of  the  policy  by
means of the provision for future policy  benefits.

All  insurance-related  revenues,  including  the  change  in  the  fair  value  of  derivatives  for  call  options
related to the business ceded under coinsurance agreements (see note 7), benefits, losses and expenses are
reported net of reinsurance ceded.

F-13

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

Other Comprehensive Income (Loss)

Other comprehensive income (loss) includes all changes in stockholders’ equity during a period except
those  resulting  from  investments  by  and  distributions  to  stockholders.  Other  comprehensive  income
excludes  net  realized  investment  gains  (losses)  included  in  net  income  which  merely  represent  transfers
from  unrealized  to  realized  gains  and  losses.  These  amounts  totaled  $(0.2)  million,  $(35.5)  million  and
$(187.1) million in 2010, 2009 and 2008, respectively. Such amounts, which have been measured through
the date of sale, are net of adjustments to deferred policy acquisition costs, deferred sales inducements and
income taxes totaling $0.2 million in 2010, $(36.8) million in 2009  and $(94.6) million in 2008.

Adopted Accounting Pronouncements

In  July  2010,  the  Financial  Accounting  Standards  Board  (‘‘FASB’’)  issued  an  accounting  standards
update  that  expands  disclosures  and  provide  users  more  transparency  about  allowances  for  credit  losses
and  the  credit  quality  of  the  financing  receivables  of  an  entity.  This  guidance  requires  additional
disclosures  about  an  entity’s  financing  receivables,  such  as  credit  quality  indicators,  aging  of  past  due
financing receivables, and significant purchases and sales of financing receivables. In addition, disclosures
must  be  disaggregated  by  portfolio  segment  or  class  based  on  how  an  entity  develops  its  allowance  for
credit losses and how it manages its credit exposure. Most of the disclosure requirements are effective for
the  fourth  quarter  of  2010  with  certain  additional  disclosures  required  for  the  first  quarter  of  2011.  We
adopted  this  guidance  in  the  preparation  of  our  December  31,  2010  financial  statements;  however,
adoption did not have a material effect on the results of our operations or financial position. Our expanded
disclosures as a result of these requirements are  included in  note 4—Mortgage Loans on  Real Estate.

In  January  2010,  the  FASB  issued  an  accounting  standards  update  that  expanded  the  disclosure
requirements related to fair value measurements. A reporting entity is now required to disclose separately
the amounts of significant transfers in to and out of Level 1 and Level 2 fair value measurement categories
and describe the reasons for the transfers. Clarification on existing disclosure requirements is also provided
in this update relating to the level of disaggregation of information as to determining appropriate classes of
assets and liabilities as well as disclosure requirements regarding valuation techniques and inputs used to
measure  fair  value  for  both  recurring  and  nonrecurring  fair  value  measurements.  This  standard  was
effective  for  us  on  January  1,  2010,  and  has  not  had  a  material  effect  on  our  consolidated  financial
statements.

In  August  2009,  the  FASB  issued  an  accounting  standards  update  that  amended  the  fair  value
measurement of liabilities. The update provides clarification that in circumstances in which a quoted price
in an active market for the identical liability is not available, a reporting entity is required to measure fair
value  using  the  quoted  price  of  the  identical  liability  when  traded  as  an  asset,  quoted  prices  for  similar
liabilities or similar liabilities when traded as assets, or another valuation technique that is consistent with
the  principles  of  fair  value.  This  guidance  was  effective  for  the  first  reporting  period  beginning  after
issuance,  which  was  our  three  months  and  year  ending  December  31,  2009,  and  did  not  have  a  material
effect on our consolidated financial statements.

In June 2009, the FASB amended accounting standards for transfers and servicing of financial assets
and  extinguishment  of  liabilities.  The  new  standard  removed  the  concept  of  a  qualifying  special-purpose
entity  (‘‘QSPE’’)  from  existing  standards  and  removed  the  exception  of  QSPE’s  from  consolidation
requirements.  Additionally,  more  stringent  conditions  for  reporting  a  transfer  of  a  portion  of  a  financial
asset  as  a  sale  were  created,  derecognition  criteria  was  clarified,  the  initial  measurement  of  retained

F-14

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

interests was revised, the guaranteed mortgage securitization recharacterization provisions were removed
and disclosure requirements were added. This standard was effective for us on January 1, 2010 and had no
effect on our consolidated financial statements  upon adoption.

In  June  2009,  the  FASB  issued  an  amendment  to  the  accounting  standards  for  consolidation  of
variable interest entities. The new standard replaced the quantitative-based risks and rewards calculation
of  existing  standards  for  determining  which  enterprise,  if  any,  has  a  controlling  financial  interest  in  a
variable  interest  entity  with  a  primarily  qualitative  approach  focused  on  identifying  which  enterprise  has
the  power  to  direct  the  activities  of  a  variable  interest  entity  (‘‘VIE’’)  that  most  significantly  impacts  the
entity’s  economic  performance  and  (1)  the  obligation  to  absorb  losses  of  the  entity  or  (2)  the  right  to
receive benefits from the entity. This standard was effective for us on January 1, 2010, and had no effect on
our consolidated financial statements upon adoption. Through our funds withheld coinsurance agreement
with  an  unauthorized  life  reinsurer  we  have  been  named  as  beneficiary  of  the  trust  that  holds  the  funds
withheld. We have determined that this trust is a VIE. We also have determined that the reinsurer is the
primary beneficiary of this VIE due to the fact that all earnings of the trust inure to the reinsurer, and the
reinsurer  directs  the  operations  of  the  trust  subject  to  an  investment  policy.  Therefore,  we  have  not
consolidated  the  trust  prior  to  or  after  the  adoption  of  this  amendment  to  the  accounting  standards  for
consolidation of VIE’s.

In May 2009, the FASB issued an accounting standard that required reporting entities to recognize in
their  financial  statements  the  effects  of  all  subsequent  events  that  provide  additional  evidence  about
conditions that existed at the date of the balance sheet, including the estimates inherent in the process of
preparing those financial statements. These requirements were effective for periods ending after June 15,
2009. Accordingly, we adopted the subsequent event reporting requirements effective June 30, 2009, and it
did not have a material effect on our consolidated  financial statements.

In  April  2009,  the  FASB  issued  further  guidance  on  the  recognition  and  presentation  of  other  than
temporary impairments. This guidance amended the other than temporary impairment guidance for debt
securities only to make the guidance more operational and to expand the presentation and disclosure of
other than temporary impairments on debt and equity securities in the financial statements. This guidance
requires management to determine cash flows expected to be collected on each debt security for which an
other  than  temporary  impairment  is  being  recognized.  In  accordance  with  this  guidance,  the  reporting
entity shall allocate its other than temporary impairments on debt securities between credit and noncredit
components  with  the  noncredit  portion  of  the  other  than  temporary  impairments  recognized  as  a
component of other comprehensive income (loss) and the credit loss portion included in operations. Credit
loss  is  defined  as  the  amount  that  the  amortized  cost  basis  of  the  impaired  security  exceeds  the  present
value of cash flows expected to be collected discounted at the security’s yield at acquisition. This guidance
also required a cumulative effect adjustment to the opening balance of retained earnings and accumulated
other  comprehensive  income  (loss)  in  the  period  of  adoption  for  other  than  temporary  impairments  on
debt  securities  recognized  in  prior  periods  which  were  still  held  as  investments  at  the  date  of  adoption.
This guidance was effective for interim and annual reporting periods ending after June 15, 2009; however,
early application was permitted. We elected to adopt these accounting standards effective January 1, 2009.
The cumulative effect adjustment as of January 1, 2009 increased retained earnings by $25.2 million and
decreased accumulated other comprehensive income by $20.1 million.

In April 2009, the FASB issued additional guidance for estimating fair value of financial instruments
including  investment  securities  when  the  volume  and  level  of  activity  for  the  asset  or  liability  have

F-15

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

significantly decreased, as well as guidance on identifying circumstances that indicate a transaction is not
orderly. This guidance was effective for interim and annual reporting periods ending after June 15, 2009,
and were to be applied prospectively, with early adoption permitted. We elected to adopt this guidance as
of January 1, 2009, and it did not have  a  material  effect on  our consolidated financial statements.

In  April  2009,  the  FASB  issued  disclosure  guidance  that  requires  disclosures  about  fair  value  of
financial  instruments  within  the  scope  of  existing  standards  for  interim  reporting  periods  as  well  as  in
annual  financial  statements.  This  guidance  also  requires  entities  to  disclose  the  methods  and  significant
assumptions used to estimate the fair value of financial instruments in financial statements on an interim
and annual basis and to highlight any changes from prior periods and was effective for financial statements
issued  for  interim  and  annual  periods  ending  after  June  15,  2009.  We  adopted  these  disclosure  require-
ments as of and for the periods ended  June 30, 2009.

On January 1, 2009, we adopted FASB accounting standards that enhanced the required disclosures
regarding derivatives and hedging activities, including enhanced disclosures regarding how an entity uses
derivative  instruments  and  how  derivative  instruments  and  related  hedged  items  are  accounted  for  and
affect an entity’s financial position, financial performance and cash flows. The adoption of these disclosure
requirements did not have a material effect on our consolidated financial position or results of operations
as it impacts financial statement disclosure only.

On  January  1,  2009,  we  adopted  and  applied  retrospectively  to  all  periods  presented  an  accounting
standard issued by the FASB for convertible debt instruments that may be settled in whole or in part with
cash.  This  standard  specifies  that  issuers  of  such  instruments  should  separately  account  for  the  liability
component and the equity component represented by the embedded conversion option in a manner that
will reflect the issuer’s nonconvertible debt borrowing rate when interest cost is recognized in subsequent
periods. Upon settlement, the issuer shall allocate consideration transferred and transaction costs incurred
to the retirement of the liability component and  the reacquisition of  the  equity component.

In December 2004, we issued $260 million of contingent convertible senior notes with a fixed rate of
5.25% and a maturity date of December 6, 2024. On the date of issuance bifurcation of these notes into a
debt component and an equity component is required. The difference between the fair value of the debt
component  at  the  date  of  issuance  and  the  initial  proceeds  at  the  date  of  issuance  is  recorded  as  a
component  of  stockholders’  equity.  The  fair  value  of  the  notes  without  the  embedded  conversion  option
(liability component) at the date of issuance was $221.4 million. The fair value of the embedded conversion
option  (equity  component)  at  the  date  of  issuance  was  $39.1  million.  The  fair  value  of  the  equity
component at issuance has been recorded as a debt discount to the notes, with a corresponding increase to
additional paid-in capital, net of income tax. The debt discount is being amortized over the expected life of
the debt.

F-16

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

The following summarizes the effects of the retrospective adoption of the accounting for convertible

debt on the consolidated statements of operations  and earnings  per  share:

Year Ended December 31, 2008

As
Originally
Reported

Adjustments

As
Adjusted

Gain (loss) on retirement of debt . . . . . . . . . . . . . .
Interest expense on notes payable . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per common share . . . . . . . . . . . . . . . . .
Earnings per common share—assuming dilution . . .

(Dollars in thousands,
except per share data)
$(3,905)
4,348
(3,425)
(4,828)
$ (0.09)
$ (0.09)

$13,651
15,425
64,531
20,775
0.39
0.39

$
$

$ 9,746
19,773
61,106
15,947
0.30
$
0.30
$

Effective January 1, 2008, we adopted FASB’s authoritative guidance that permits entities to choose,
at specified election dates, to measure eligible financial instruments and certain other items at fair value
that  are  not  currently  required  to  be  reported  at  fair  value.  There  was  no  effect  on  the  consolidated
financial statements upon adoption as we did not elect to report any assets or liabilities at fair value that
were eligible to be reported at fair value.

Effective January 1, 2008, we adopted FASB’s standards for fair value measurements. This guidance
defines fair value, establishes a framework for measuring fair value and expands the required disclosures
about fair value measurements. It also provides guidance regarding the extent to which companies measure
assets and liabilities at fair value, the information used to measure fair value, and the effect of fair value
measurements on earnings. For assets and liabilities that are measured at fair value on a recurring basis in
periods  subsequent  to  initial  recognition,  the  reporting  entity  shall  disclose  information  that  enables
financial statement users to assess the inputs used to develop those measurements. For recurring fair value
measurements  using  significant  unobservable  inputs,  the  reporting  entity  shall  disclose  the  effect  of  the
measurements  on  earnings  for  the  period.  This  guidance  is  applicable  whenever  other  standards  require
(or permit) assets or liabilities to be measured at fair value but does not expand the use of fair value in any
new circumstances. Adoption primarily resulted in a change prospectively beginning on January 1, 2008, in
the discount rates used in the calculation of the fair values of the embedded derivative component of our
policy benefit reserves for fixed index annuities from risk-free interest rates to interest rates that include
nonperformance risk related to those liabilities. These standards were adopted prospectively on January 1,
2008,  and  the  changes  in  the  discount  rates  resulted  in  a  decrease  in  reserves  on  January  1,  2008,  of
$150.6  million.  The  net  income  impact  of  this  decrease  in  reserves  net  of  the  related  adjustments  in
amortization  of  deferred  sales  inducements  and  deferred  policy  acquisition  costs  and  income  taxes  was
$40.7 million.

In October 2008, the FASB issued accounting standards for determining the fair value of a financial
asset in a market that is not active. These standards were effective upon issuance, and applied to periods
for which financial statements have not been issued. The guidance clarifies various application issues with
respect to the objective of a fair value measurement, distressed transactions, relevance of observable data,
and  the  use  of  management’s  assumptions.  We  adopted  this  guidance  in  the  preparation  of  our  Septem-
ber 30, 2008 financial statements; however, adoption did not have a material effect on the results of our

F-17

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Significant Accounting Policies (Continued)

operations  or  financial  position.  Our  expanded  disclosures  as  a  result  of  fair  value  measurements  are
included in note 2—Fair Values of Financial  Instruments.

New Accounting Pronouncements

In  January  2010,  the  FASB  issued  an  accounting  standards  update  that  expands  the  disclosure
requirements related to fair value measurements. A reporting entity is now required to disclose separately
the amounts of significant transfers in and out of Level 1 and Level 2 fair value measurement categories
and describe the reasons for the transfers. Additionally, a reporting entity will be required to present on a
gross  basis  rather  than  as  one  net  number  information  about  the  purchases,  sales,  issuances  and  settle-
ments of financial instruments that are categorized as Level 3 for fair value measurements. Clarification on
existing  disclosure  requirements  is  also  provided  in  this  update  relating  to  the  level  of  disaggregation  of
information  as  to  determining  appropriate  classes  of  assets  and  liabilities  as  well  as  disclosure  require-
ments  regarding  valuation  techniques  and  inputs  used  to  measure  fair  value  for  both  recurring  and
nonrecurring  fair  value  measurements.  This  standard  was  effective  for  us  on  January  1,  2010.  The
disclosures about purchases, sales, issuances and settlements in the roll forward of activity in Level 3 fair
value measurements will become effective  for  fiscal  years  beginning after December 15, 2010.

In July 2010, the FASB issued an accounting standards update that expands disclosures and provide
users  more  transparency  about  allowances  for  credit  losses  and  the  credit  quality  of  the  financing
receivables  of  an  entity.  This  guidance  requires  additional  disclosures  about  an  entity’s  financing  receiv-
ables,  such  as  credit  quality  indicators,  aging  of  past  due  financing  receivables,  and  significant  purchases
and sales of financing receivables. In addition, disclosures must be disaggregated by portfolio segment or
class based on how an entity develops its allowance for credit losses and how it manages its credit exposure.
Most  of  the  disclosure  requirements  were  effective  for  the  fourth  quarter  of  2010  and  are  incorporated
herein with certain additional disclosures  required for the first quarter of 2011.

In October 2010, as a result of a consensus of the FASB Emerging Issues Task Force, the FASB issued
an  accounting  standards  update  that  modifies  the  definition  of  the  types  of  costs  incurred  that  can  be
capitalized in the acquisition of new and renewal insurance contracts. This guidance defines the costs that
qualify  for  deferral  as  incremental  direct  costs  that  result  directly  from  and  are  essential  to  successful
contract  transactions  and  would  not  have  been  incurred  by  the  insurance  entity  had  the  contract
transactions not occurred. In addition, it lists certain costs as deferrable as those that are directly related to
underwriting,  policy  issuance  and  processing,  medical  and  inspection,  and  sales  force  contract  selling  as
deferrable,  as  well  as  the  portion  of  an  employee’s  total  compensation  related  directly  to  time  spent
performing those activities for actual acquired contracts and other costs related directly to those activities
that  would  not  have  been  incurred  if  the  contract  had  not  been  acquired.  This  amendment  to  current
GAAP  should  be  applied  prospectively  and  is  effective  for  fiscal  years,  and  interim  periods  within  those
fiscal years, beginning after December 15, 2011, with retrospective application permitted. We are currently
evaluating the impact of the guidance on our consolidated financial statements. See note 6 for the policy
issue costs that could be subject to non-deferral.

F-18

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Fair Values of Financial Instruments

The  following  sets  forth  a  comparison  of  the  carrying  amounts  and  fair  values  of  our  financial

instruments:

December 31,

2010

2009

Carrying
Amount

Fair Value

Carrying
Amount

Fair Value

(Dollars in thousands)

Assets
Fixed maturity securities:

Available for sale . . . . . . . . . . . . . . . . . . . .
Held for investment . . . . . . . . . . . . . . . . . .
Equity securities, available for sale . . . . . . . . .
Mortgage loans on real estate . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents . . . . . . . . . . . . . . .
Coinsurance deposits . . . . . . . . . . . . . . . . . . .
2015 notes hedges . . . . . . . . . . . . . . . . . . . . .

$15,830,663
822,200
65,961
2,598,641
479,786
19,680
597,766
2,613,191
66,595

$15,830,663
781,748
65,961
2,670,009
479,786
19,680
597,766
2,282,998
66,595

$10,704,131
1,635,083
93,086
2,449,778
479,272
12,760
528,002
2,237,740
—

$10,704,131
1,601,864
93,086
2,409,197
479,272
12,760
528,002
1,934,996
—

Liabilities
Policy benefit reserves . . . . . . . . . . . . . . . . . .
Notes payable . . . . . . . . . . . . . . . . . . . . . . . .
Subordinated debentures . . . . . . . . . . . . . . . .
2015 notes embedded derivatives . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . .

23,464,810
330,835
268,435
66,595
1,976

19,594,396
489,097
213,369
66,595
1,976

19,195,870
316,468
268,347
—
1,891

16,152,088
340,673
186,215
—
1,891

Fair value is the price that would be received to sell an asset or paid to transfer a liability (exit price) in
an orderly transaction between market participants at the measurement date. The objective of a fair value
measurement is to determine that price for each financial instrument at each measurement date. We meet
this  objective using various methods of valuation that include market, income and cost approaches.

We categorize our financial instruments into three levels of fair value hierarchy based on the priority
of  inputs  used  in  determining  fair  value.  The  hierarchy  defines  the  highest  priority  inputs  (Level  1)  as
quoted  prices  in  active  markets  for  identical  assets  or  liabilities.  The  lowest  priority  inputs  (Level  3)  are
our  own  assumptions  about  what  a  market  participant  would  use  in  determining  fair  value  such  as
estimated future cash flows. In certain cases, the inputs used to measure fair value may fall into different
levels of the fair value hierarchy. In such cases, a financial instrument’s level within the fair value hierarchy
is based on the lowest level of input that is significant to the fair value measurement. Our assessment of the
significance  of  a  particular  input  to  the  fair  value  measurement  in  its  entirety  requires  judgment  and

F-19

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Fair Values of Financial Instruments  (Continued)

considers factors specific to the financial instrument. We categorize financial assets and liabilities recorded
at fair value in the consolidated balance sheets as follows:

Level 1—Quoted  prices  are  available  in  active  markets  for  identical  financial  instruments  as  of  the
reporting  date.  We  do  not  adjust  the  quoted  price  for  these  financial  instruments,  even  in
situations  where  we  hold  a  large  position  and  a  sale  could  reasonably  impact  the  quoted
price.

Level 2—Quoted prices in active markets for similar financial instruments, quoted prices for identical
or  similar  financial  instruments  in  markets  that  are  not  active;  and  models  and  other
valuation methodologies using inputs other than quoted  prices that are observable.

Level 3—Models and other valuation methodologies using significant inputs that are unobservable for
financial instruments and include situations where there is little, if any, market activity for
the financial instrument. The inputs into the determination of fair value require significant
management judgment or estimation. Financial instruments that are included in Level 3 are
securities  for  which  no  market  activity  or  data  exists  and  for  which  we  used  discounted
expected future cash flows with our own assumptions about what a market participant would
use in determining fair value.

Transfers  of  securities  among  the  levels  occur  at  times  and  depend  on  the  type  of  inputs  used  to

determine fair value of each security.

F-20

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Fair Values of Financial Instruments  (Continued)

Our  assets  and  liabilities  which  are  measured  at  fair  value  on  a  recurring  basis  as  of  December  31,

2010 and 2009 are presented below based on the  fair value hierarchy levels:

Total
Fair Value

Quoted
Prices in
Active
Markets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

(Dollars in thousands)

Significant
Unobservable
Inputs
(Level  3)

December 31, 2010
Assets
Fixed maturity securities:

Available for sale:

United States Government full faith  and credit . . . . . .
United States Government sponsored agencies
. . . . . .
United States municipalities,  states and territories . . . .
Corporate securities . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . . . . .

Equity securities, available for sale: finance, insurance  and

real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents
. . . . . . . . . . . . . . . . . . . . . . .
2015 notes hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,388
3,003,651
2,367,003
7,577,064
2,878,557

65,961
479,786
597,766
66,595

4,388
—
—
71,230
—

46,925
—
597,766
—

—
3,003,651
2,367,003
7,505,834
2,875,855

19,036
479,786
—
66,595

—
—
—
—
2,702

—
—
—
—

Liabilities
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 notes embedded derivatives . . . . . . . . . . . . . . . . . . .
Fixed index annuities—embedded derivatives . . . . . . . . . . .

17,040,771

720,309

16,317,760

2,702

1,976
66,595
1,971,383

2,039,954

—
—
—

—

1,976
66,595

—
—
— 1,971,383

68,571

1,971,383

December 31, 2009
Assets
Fixed maturity securities:

Available for sale:

United States Government full faith  and credit . . . . . .
. . . . . .
United  States Government sponsored agencies
United States municipalities,  states and territories . . . .
Corporate securities . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . . . . .

3,310
3,998,537
355,634
3,857,549
2,489,101

2,545
—
—
70,363
—

Equity securities, available for sale: finance, insurance  and

real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents

93,086
479,272
528,002

83,672
—
528,002

765
3,998,537
355,634
3,773,078
2,486,290

8,415
479,272
—

—
—
—
14,108
2,811

999
—
—

Liabilities
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed index annuities—embedded derivatives . . . . . . . . . . .

11,804,491

684,582

11,101,991

17,918

1,891
1,375,866

1,377,757

—
—

—

1,891

—
— 1,375,866

1,891

1,375,866

F-21

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Fair Values of Financial Instruments  (Continued)

During  the  third  quarter  of  2010,  we  transferred  four  corporate  securities  with  a  fair  value  of
$12.5 million from Level 2 to Level 1 as quoted prices in active markets as evidenced by actual trades of
these securities occurred at the end of this period. Identical security trading had not been observable prior
to this period for these four securities.

The  following  methods  and  assumptions  were  used  in  estimating  the  fair  values  of  financial  instru-

ments during the periods presented in  these consolidated financial statements.

Fixed  maturity securities, equity securities, and short-term  investments

The fair values of fixed maturity securities, equity securities, and short-term investments in an active
and  orderly  market  are  determined  by  utilizing  independent  pricing  services.  The  independent  pricing
services incorporate a variety of observable market data in  their valuation techniques, including:

(cid:127) reported trading prices,

(cid:127) benchmark yields

(cid:127) broker-dealer quotes,

(cid:127) benchmark securities,

(cid:127) bids and offers,

(cid:127) credit ratings,

(cid:127) relative credit information, and

(cid:127) other reference data.

The  independent  pricing  services  also  take  into  account  perceived  market  movements  and  sector
news,  as  well  as  a  security’s  terms  and  conditions,  including  any  features  specific  to  that  issue  that  may
influence risk and marketability. Depending on the security, the priority of the use of observable market
inputs  may  change  as  some  observable  market  inputs  may  not  be  relevant  or  additional  inputs  may  be
necessary.

The independent pricing services provide quoted market prices when available. Quoted prices are not
always available due to market inactivity. When quoted market prices are not available, the third parties
use  yield  data  and  other  factors  relating  to  instruments  or  securities  with  similar  characteristics  to
determine  fair  value  for  securities  that  are  not  actively  traded.  We  generally  obtain  one  value  from  our
primary  external  pricing  service.  In  situations  where  a  price  is  not  available  from  this  service,  we  may
obtain  further  quotes  or  prices  from  additional  parties  as  needed.  In  addition,  for  our  callable  United
States Government sponsored agencies we obtain two broker quotes and take the average of two broker
prices received. Market indices of similar rated asset class spreads are considered for valuations and broker
indications of similar securities are compared. Inputs used by the broker include market information, such
as yield data and other factors relating to instruments or securities with similar characteristics. Valuations
and  quotes  obtained  from  third  party  commercial  pricing  services  are  non-binding  and  do  not  represent
quotes on which one may execute the disposition of the assets.

We  validate  external  valuations  at  least  quarterly  through  a  combination  of  procedures  that  include
the evaluation of methodologies used by the pricing services, analytical reviews and performance analysis
of the prices against trends, and maintenance of a securities watch list. Additionally, as needed we utilize

F-22

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Fair Values of Financial Instruments  (Continued)

discounted  cash  flow  models  or  perform  independent  valuations  on  a  case-by-case  basis  of  inputs  and
assumptions similar to those used by the pricing services. Although we do identify differences from time to
time  as  a  result  of  these  validation  procedures,  we  did  not  make  any  significant  adjustments  as  of
December 31, 2010 and 2009.

The  fixed  income  securities  markets  in  early  2009  experienced  a  period  of  extreme  volatility  and
limited market liquidity conditions, which affected a broad range of asset classes and sectors. In addition,
there  were  credit  downgrade  events  and  an  increased  probability  of  default  for  many  fixed  income
instruments.  These  volatile  market  conditions  increased  the  difficulty  of  valuing  certain  instruments  as
trading was less frequent and/or market data was less observable. There were certain instruments that were
in  active  markets  with  significant  observable  data  that  became  illiquid  due  to  financial  environment  or
market  conditions.  As  a  result,  certain  valuations  required  greater  estimation  and  judgment  as  well  as
valuation methods which were more complex.

Mortgage loans on real estate

The fair values of mortgage loans on real estate are calculated using discounted expected cash flows
using current competitive market interest rates currently being offered for similar loans which are not fair
value exit prices.

Derivative instruments

The  fair  values  of  derivative  instruments  are  based  upon  the  amount  of  cash  that  we  will  receive  to
settle  each  derivative  instrument  on  the  reporting  date.  These  amounts  are  obtained  from  each  of  the
counterparties using industry accepted valuation models and are adjusted for the nonperformance risk of
each counterparty net of any collateral held. Inputs include market volatility and risk free interest rates and
are  used  in  income  valuation  techniques  in  arriving  at  a  fair  value  for  each  option  contract.  The
nonperformance  risk  for  each  counterparty  is  based  upon  its  credit  default  swap  rate.  We  have  no
performance  obligations  related  to  the  call  options  purchased  to  fund  our  fixed  index  annuity  policy
liabilities.

Other  investments

Other  investments  is  comprised  of  policy  loans,  rental  real  estate  and  real  estate  held  for  sale.  We
have  not  attempted  to  determine  the  fair  values  associated  with  our  policy  loans,  as  we  believe  any
differences  between  carrying  value  and  the  fair  values  afforded  these  instruments  are  immaterial  to  our
consolidated  financial  position  and,  accordingly,  the  cost  to  provide  such  disclosure  does  not  justify  the
benefit to be derived. The fair value of our real estate owned was determined either by obtaining a third
party  appraisal  of  the  property  or  by  estimating  the  potential  annual  net  operating  income  from  each
commercial  rental  property,  which  we  discount  by  a  current  market  capitalization  rate.  We  consider  the
fair  value  of  our  real  estate  owned  to  be  level  3  fair  value  measurements  due  to  the  significant
unobservable data  used by third party appraisers and by us.

Cash and cash equivalents

Amounts  reported  in  the  consolidated  balance  sheets  for  these  instruments  are  reported  at  their

historical cost which approximates fair value  due  to  the nature of the assets assigned to this  category.

F-23

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Fair Values of Financial Instruments  (Continued)

2015 notes hedges

The  fair  value  of  these  call  options  is  determined  by  applying  market  observable  data  such  as  our
common stock price, its dividend yield and its volatility, as well as the time to expiration of the call options
to determine a fair value of the buy  side of these options.

Policy benefit reserves and coinsurance deposits

The fair values of the liabilities under contracts not involving significant mortality or morbidity risks
(principally  deferred  annuities),  are  stated  at  the  cost  we  would  incur  to  extinguish  the  liability  (i.e.,  the
cash surrender value) as these contracts are generally issued without an annuitization date. The coinsur-
ance deposits related to the annuity benefit reserves have fair values determined in a similar fashion. We
are  not  required  to  and  have  not  estimated  the  fair  value  of  the  liabilities  under  contracts  that  involve
significant mortality or morbidity risks, as these liabilities fall within the definition of insurance contracts
that are exceptions from financial instruments that  require disclosures of fair  value.

Notes payable

The fair value of the convertible senior notes is based upon quoted market prices. Fair values of other
notes payable are estimated using discounted cash flow calculations based principally on observable inputs
including our incremental borrowing rates, which reflect our credit rating, for similar types of borrowings
with maturities consistent with those  remaining for the debt being valued.

Subordinated debentures

Fair values for subordinated debentures are estimated using discounted cash flow calculations based
principally on observable inputs including our incremental borrowing rates, which reflect our credit rating,
for similar types of borrowings with maturities consistent with those remaining for the debt being valued.

Interest rate swaps

The  fair  values  of  our  pay  fixed/receive  variable  interest  rate  swaps  are  obtained  from  third  parties
and are determined by discounting expected future cash flows using projected LIBOR rates for the term of
the swaps.

2015 notes embedded derivatives

The  fair  value  of  this  embedded  derivative  is  determined  by  pricing  the  call  options  that  hedge  this
potential  liability.  The  terms  of  the  conversion  premium  are  identical  to  the  2015  notes  hedges  and  the
method of determining fair value of the  call options is based upon observable market data.

Fixed  index annuities—embedded derivatives

We  estimate  the  fair  value  of  the  embedded  derivative  component  of  our  fixed  index  annuity  policy
liabilities at each valuation date by (i) projecting policy contract values and minimum guaranteed contract
values  over  the  expected  lives  of  the  contracts  and  (ii)  discounting  the  excess  of  the  projected  contract
value  amounts  at  the  applicable  risk  free  interest  rates  adjusted  for  our  nonperformance  risk  related  to
those liabilities. The projections of policy contract values are based on our best estimate assumptions for
future policy growth and future policy decrements. Our best estimate assumptions for future policy growth

F-24

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Fair Values of Financial Instruments  (Continued)

include  assumptions  for  the  expected  index  credit  on  the  next  policy  anniversary  date  which  are  derived
from the fair values of the underlying call options purchased to fund such index credits and the expected
costs  of  annual  call  options  we  will  purchase  in  the  future  to  fund  index  credits  beyond  the  next  policy
anniversary.  The  projections  of  minimum  guaranteed  contract  values  include  the  same  best  estimate
assumptions for policy decrements as  were used to project  policy contract values.

The  following  tables  provide  a  reconciliation  of  the  beginning  and  ending  balances  for  our  Level  3
assets and liabilities, which are measured at fair value on a recurring basis using significant unobservable
inputs for the years ended December  31, 2010  and 2009:

Available  for sale securities
Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transfers in to or out of Level 3, net . . . . . . . . . . . . . . . . . . . .
Purchases, issuances and settlements . . . . . . . . . . . . . . . . . . . .
Total gains (losses) (unrealized/realized):

Year Ended
December 31,

2010

2009

(Dollars in thousands)

$ 17,918
(3,899)
(15,470)

$20,082
—
(224)

Included in other comprehensive income . . . . . . . . . . . . . . . .
Net OTTI losses recognized in operations . . . . . . . . . . . . . . .

6,383
(2,230)

3,784
(5,724)

$ 2,702

$17,918

The transfers out of Level 3 were corporate debt and equity securities in the home building sector that
were issued as a result of a bankruptcy reorganization in late 2009. The operation that has resulted from
this  emergence  from  bankruptcy  has  become  a  stable  business  to  which  a  third  party  broker  has  applied
observable  market  data  such  as  similar  securities  and  credit  spreads  in  determining  fair  value  of  these
securities.  Other-than-temporary-impairment  losses  of  $2.2  million  and  $5.7  million  for  year  ended
December 31, 2010 and 2009, respectively, are included in net OTTI losses recognized in operations in the
consolidated statements of operations.

Fixed index annuities—embedded derivatives
Beginning balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reinsurance adjustment . . . . . . . . . . . . . . . . . . . . . . . . . .
Premiums less benefits . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in unrealized losses (gains), net . . . . . . . . . . . . . . .

Year Ended
December 31,

2010

2009

(Dollars in thousands)

$1,375,866
—
808,545
(213,028)

$ 998,015
(18,262)
62,070
334,043

$1,971,383

$1,375,866

Change in unrealized losses (gains), net for each period in our embedded derivatives are included in

change in fair value of embedded derivatives in the  consolidated statements of operations.

F-25

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments

At  December  31,  2010  and  2009,  the  amortized  cost  and  fair  value  of  fixed  maturity  securities  and

equity securities were as follows:

Amortized
Cost

Gross
Unrealized
Gains

Gross
Unrealized
Losses

(Dollars in thousands)

Fair Value

December 31, 2010
Fixed maturity securities:

Available for sale:

United States Government full faith  and credit
United States Government sponsored  agencies .
United States municipalities, states and

territories . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate securities . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . .

$

4,082
2,994,174

$

324
11,123

$

(18) $

(1,646)

4,388
3,003,651

2,397,622
7,325,988
2,900,028

22,765
387,916
86,950

(53,384)
(136,840)
(108,421)

2,367,003
7,577,064
2,878,557

$15,621,894

$509,078

$(300,309) $15,830,663

Held for investment:

United States Government sponsored agencies .
Corporate security . . . . . . . . . . . . . . . . . . . . .

Equity securities, available for sale:

Finance, insurance and real estate . . . . . . . . . . .

December 31, 2009
Fixed maturity securities:

Available for sale:

United States Government full faith  and credit
United States Government sponsored  agencies .
United States municipalities, states and

territories . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate securities . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . .

$

$

$

746,414
75,786

822,200

61,185

$

3,101
4,113,457

$

$

$

$

— $ (15,309) $
—

(25,143)

731,105
50,643

— $ (40,452) $

781,748

6,722

$

(1,946) $

65,961

215
3,468

$

(6) $

(118,388)

3,310
3,998,537

350,787
3,709,446
2,735,889

7,110
233,023
59,584

(2,263)
(84,920)
(306,372)

355,634
3,857,549
2,489,101

$10,912,680

$303,400

$(511,949) $10,704,131

Held for investment:

United States Government sponsored agencies .
Corporate security . . . . . . . . . . . . . . . . . . . . .

$ 1,559,434
75,649

$ 1,635,083

$

$

1,647
—

$

(5,900) $ 1,555,181
46,683

(28,966)

1,647

$ (34,866) $ 1,601,864

Equity securities, available for sale:

Finance, insurance and real estate . . . . . . . . . . .

$

82,930

$ 13,425

$

(3,269) $

93,086

During  2010  and  2009,  we  received  $5.2  billion  and  $4.2  billion,  respectively,  in  net  redemption
proceeds related to calls of our callable United States Government sponsored agency securities, of which

F-26

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

$1.6  billion  and  $2.1  billion,  respectively,  were  classified  as  held  for  investment.  We  reinvested  the
proceeds  from  these  redemptions  primarily  in  United  States  Government  sponsored  agencies,  corporate
securities  and  United  States  municipalities,  states,  and  territories  classified  as  available  for  sale.  At
December  31,  2010,  36%  of  our  fixed  income  securities  have  call  features  and  1%  ($0.1  billion)  were
subject to call redemption. Another 21% ($3.4 billion) will become subject to call redemption during 2011.

The  amortized  cost  and  fair  value  of  fixed  maturity  securities  at  December  31,  2010,  by  contractual
maturity are shown below. Actual maturities will differ from contractual maturities because borrowers may
have  the  right  to  call  or  prepay  obligations  with  or  without  call  or  prepayment  penalties.  All  of  our
residential mortgage and asset backed securities provide for periodic payments throughout their lives and
are shown below as a separate line.

Available for sale

Held for investment

Amortized
Cost

Fair Value

Amortized
Cost

Fair  Value

. . . . . . . . . . . . . . . . . . . . .
Due in one year or less
Due after one year through five years . . . . . . . . . . .
Due after five years through ten years . . . . . . . . . . .
Due after ten years through twenty years . . . . . . . . .
Due after twenty years . . . . . . . . . . . . . . . . . . . . . .

$

26,033
401,008
1,647,988
2,895,065
7,751,772

(Dollars in thousands)
$

$

26,284
440,698
1,816,850
2,910,182
7,758,092

— $
—
—
—
822,200

Residential mortgage backed securities . . . . . . . . . .

12,721,866
2,900,028

12,952,106
2,878,557

822,200
—

—
—
—
—
781,748

781,748
—

Net  unrealized  gains  (losses)  on  available  for  sale  fixed  maturity  securities  and  equity  securities

reported as a separate component of stockholders’ equity were comprised of the  following:

$15,621,894

$15,830,663

$822,200

$781,748

Net unrealized gains (losses) on available  for sale fixed maturity securities  and

equity securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments for assumed changes in amortization  of deferred  policy acquisition
costs and deferred sales inducements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax valuation allowance reversal . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income tax benefit

Net unrealized gains (losses) reported  as  accumulated other comprehensive

December 31,

2010

2009

(Dollars in thousands)

$ 213,545

$(198,393)

(122,336)
22,534
(31,923)

116,870
22,534
28,533

income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 81,820

$ (30,456)

The  National  Association  of  Insurance  Commissioners  (‘‘NAIC’’)  assigns  designations  to  fixed
maturity securities. These designations range from Class 1 (highest quality) to Class 6 (lowest quality). In
general,  securities  are  assigned  a  designation  based  upon  the  ratings  they  are  given  by  the  Nationally
Recognized Statistical Rating Organizations (‘‘NRSRO’s’’). The NAIC designations are utilized by insur-
ers  in  preparing  their  annual  statutory  statements.  NAIC  Class  1  and  2  designations  are  considered

F-27

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

‘‘investment  grade’’  while  NAIC  Class  3  through  6  designations  are  considered  ‘‘non-investment  grade.’’
Based  on  the  NAIC  designations  and  fair  values,  98%  and  97%  of  our  fixed  maturity  portfolio  rated
investment grade at December 31, 2010  and  2009, respectively.

The following table summarizes the credit quality, as determined by NAIC designation, of our fixed

maturity portfolio as of the dates indicated:

NAIC
Designation

December 31,

2010

2009

Amortized
Cost

Fair
Value

Amortized
Cost

(Dollars in thousands)

Fair
Value

1 . . . . . . . . . . . . . . . . . . . .
2 . . . . . . . . . . . . . . . . . . . .
3 . . . . . . . . . . . . . . . . . . . .
4 . . . . . . . . . . . . . . . . . . . .
5 . . . . . . . . . . . . . . . . . . . .
6 . . . . . . . . . . . . . . . . . . . .

$12,152,552
3,892,680
368,680
19,820
6,089
4,273

$12,246,954
4,012,076
323,113
19,178
6,262
4,828

$ 9,495,015
2,571,815
409,860
24,375
21,013
25,685

$ 9,370,647
2,555,826
315,948
20,799
20,749
22,026

$16,444,094

$16,612,411

$12,547,763

$12,305,995

F-28

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

The  following  tables  show  our  investments’  gross  unrealized  losses  and  fair  value,  aggregated  by
investment  category  and  length  of  time  that  individual  securities  (consisting  of  780  and  355  securities,
respectively) have been in a continuous unrealized loss position,  at  December 31,  2010 and  2009:

Less  than 12  months

12 months  or  more

Total

Fair  Value

Unrealized
Losses

Fair Value

Unrealized
Losses

Fair  Value

Unrealized
Losses

(Dollars in  thousands)

December 31, 2010
Fixed maturity securities:

Available for sale:

United States Government full faith  and credit
United States Government sponsored agencies .
United States municipalities,  states  and

$

548
110,101

$

(18)
(1,646)

$

— $
—

— $
—

548
110,101

$

(18)
(1,646)

territories . . . . . . . . . . . . . . . . . . . . . .

1,510,354

(51,989)

7,525

(1,395)

1,517,879

(53,384)

Corporate securities:

Finance, insurance and real  estate . . . . . . .
Manufacturing, construction and mining . . .
Utilities and  related sectors . . . . . . . . . . .
Wholesale/retail trade . . . . . . . . . . . . . .
Services, media and  other . . . . . . . . . . . .
. . . . .

Residential mortgage backed securities

626,363
1,032,170
933,727
153,699
195,516
396,083

(31,352)
(33,893)
(34,657)
(4,947)
(10,801)
(14,100)

114,128
34,490
14,157
9,175
—
966,332

(13,001)
(2,333)
(4,552)
(1,304)
—
(94,321)

740,491
1,066,660
947,884
162,874
195,516
1,362,415

(44,353)
(36,226)
(39,209)
(6,251)
(10,801)
(108,421)

$4,958,561

$(183,403)

$1,145,807

$(116,906)

$6,104,368

$(300,309)

Held  for investment:

United States Government sponsored  agencies .
Corporate security:

$ 731,105

$ (15,309)

$

— $

— $ 731,105

$ (15,309)

Finance, insurance and  real estate . . . . . . .

—

—

50,643

(25,143)

50,643

(25,143)

Equity securities, available for  sale:

Finance, insurance and real  estate . . . . . . . . . .

$

14,583

$

(1,199)

$ 731,105

$ (15,309)

December 31, 2009
Fixed maturity securities:

Available for sale:
United States Government full  faith  and credit . .
United States Government sponsored agencies . .
United States municipalities,  states  and territories
Corporate securities:

Finance, insurance and real estate . . . . . . . .
Manufacturing,  construction and  mining . . . . .
Utilities and related  sectors
. . . . . . . . . . . .
Wholesale/retail trade . . . . . . . . . . . . . . . .
. . . . . . . . . . . . .
Services, media and other
. . . . .
Residential mortgage backed securities

Held for investment:

United States Government sponsored agencies .
Corporate security:

$

$

$

50,643

$ (25,143)

$ 781,748

$ (40,452)

16,253

$

(747)

$

30,836

$

(1,946)

— $
—
—

— $
—
—

332
2,908,205
111,969

$

(6)
(118,388)
(2,263)

$

332
2,908,205
111,969

$

(6)
(118,388)
(2,263)

154,093
93,922
149,515
35,629
46,625
226,567

(10,560)
(2,032)
(5,046)
(623)
(512)
(22,781)

239,211
74,258
63,933
39,547
61,359
1,186,542

(39,995)
(8,430)
(8,110)
(4,800)
(4,812)
(283,591)

393,304
168,180
213,448
75,176
107,984
1,413,109

(50,555)
(10,462)
(13,156)
(5,423)
(5,324)
(306,372)

$3,726,857

$(162,211)

$1,664,850

$(349,738)

$5,391,707

$(511,949)

$ 359,100

$

(5,900)

$

— $

— $ 359,100

$

(5,900)

Finance, insurance  and real  estate . . . . . . .

—

—

46,683

(28,966)

46,683

(28,966)

Equity securities, available  for sale:

Finance, insurance and real estate . . . . . . . . . .

$

9,802

$

(147)

$ 359,100

$

(5,900)

$

$

46,683

$ (28,966)

$ 405,783

$ (34,866)

28,877

$

(3,122)

$

38,679

$

(3,269)

F-29

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

The following is a description of the factors causing the unrealized losses by investment category as of

December 31, 2010:

United  States  municipalities,  states  and  territories: These  securities  are  relatively  long  in  duration,
making  the  value  of  such  securities  sensitive  to  changes  in  market  interest  rates.  These  securities  carry
yields less than those available at December 31, 2010 as  the result of rising interest rates in 2010.

Corporate securities: The unrealized losses in these securities are due partially to the continuation of
wider  than  historic  credit  spreads  in  certain  sectors  of  the  corporate  bond  market.  While  credit  spreads
have stabilized, several sectors remain at spreads wider than levels prior to the 2008 financial crisis, such as
financial and select economic sensitive issuers. As the result of wider spreads, these issues carry yields less
than  those available in the market as  of  December  31, 2010.

Residential  mortgage  backed  securities: At  December  31,  2010,  we  had  no  exposure  to  sub-prime
residential  mortgage  backed  securities.  All  of  our  residential  mortgage  backed  securities  are  pools  of
first-lien residential mortgage loans. Substantially all of the securities that we own are in the most senior
tranche of the securitization in which they are structured and are not subordinated to any other tranche.
Our  ‘‘Alt-A’’  residential  mortgage  backed  securities  are  comprised  of  36  securities  with  a  total  amortized
cost basis of $478.0 million and a fair value of $441.1 million. Despite recent improvements in the capital
markets, the fair values of RMBS continue at prices below amortized cost. RMBS prices will likely remain
below our cost basis until the housing  market  is  able to absorb  current and future  foreclosures.

Equity  securities: The  unrealized  loss  on  equity  securities,  which  are  primarily  investment  grade
perpetual preferred stocks with exposure to REITS, investment banks and finance companies, are due to
the ongoing concerns relating to capital, asset quality and earnings stability due to the financial crisis. All
of  the  equity  securities  in  an  unrealized  loss  position  for  12  months  or  more  are  investment  grade
perpetual preferred stocks that are absent credit deterioration. A continued difficult housing market has
raised  concerns  in  regard  to  earnings  and  dividend  stability  in  many  companies  which  directly  affect  the
values of these securities.

Where the decline in market value of debt securities is attributable to changes in market interest rates
or  to  factors  such  as  market  volatility,  liquidity  and  spread  widening,  and  we  anticipate  recovery  of  all
contractual  or  expected  cash  flows,  we  do  not  consider  these  investments  to  be  other  than  temporarily
impaired because we do not intend to sell these investments and it is not more likely than not we will be
required  to  sell  these  securities  before  a  recovery  of  amortized  cost,  which  may  be  maturity.  For  equity
securities, we recognize an impairment charge in the period in which we do not have the intent and ability
to  hold  the  securities  until  a  recovery  of  cost  or  we  determine  that  the  security  will  not  recover  to  book
value within a reasonable period of time. We determine what constitutes a reasonable period of time on a
security-by-security  basis  based  upon  consideration  of  all  the  evidence  available  to  us,  including  the
magnitude of an unrealized loss and its duration. In any event, this period does not exceed 18 months from
the  date  of  impairment  for  perpetual  preferred  securities  for  which  there  is  evidence  of  deterioration  in
credit of the issuer and common equity securities. For perpetual preferred securities absent evidence of a
deterioration  in  credit  of  the  issuer  we  apply  an  impairment  model,  including  an  anticipated  recovery
period,  similar  to  a  debt  security.  For  equity  securities  we  measure  other  than  temporary  impairment
charges based upon the difference between the book value of a security and its fair value.

F-30

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

Approximately 85% and 81% of the unrealized losses on fixed maturity securities shown in the above
table  for  December  31,  2010  and  2009,  respectively,  are  on  securities  that  are  rated  investment  grade,
defined  as  being  the  highest  two  NAIC  designations.  All  of  the  fixed  maturity  securities  with  unrealized
losses are current with respect to the  payment  of principal and  interest.

Changes in net unrealized gains/losses on investments for the years ended December 31, 2010, 2009

and 2008 are as follows:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Fixed maturity securities held for investment carried at amortized

cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (7,233) $ (17,184) $(126,883)

Investments carried at fair value:

Fixed maturity securities, available for sale . . . . . . . . . . . . . . . .
Equity securities, available for sale . . . . . . . . . . . . . . . . . . . . . .

$ 417,318
(5,380)

$ 321,691
35,761

$(418,744)
(7,862)

Adjustment for effect on other balance  sheet  accounts:

Deferred policy acquisition costs and deferred  sales inducements
Change in deferred tax valuation allowance . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income tax asset

(239,206)
—
(60,456)

(212,243)
22,534
(50,823)

259,765
—
58,394

411,938

357,452

(426,606)

Decrease (increase) in net unrealized losses on  investments carried
at fair value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 112,276

$ 116,920

$(108,447)

(299,662)

(240,532)

318,159

Components of net investment income  are as follows:

Year Ended December 31,

2010

2009

2008

Fixed maturity securities . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
Equity securities
Mortgage loans on real estate . . . . . . . . . . . . . . .
Cash and cash equivalents . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 870,945
5,299
159,193
621
6,585

(Dollars in thousands)
$780,729
7,930
147,657
736
1,692

$674,674
11,512
137,588
1,192
418

Less investment expenses . . . . . . . . . . . . . . . . . .

1,042,643
(6,537)

938,744
(6,572)

825,384
(3,307)

Net investment income . . . . . . . . . . . . . . . . . . . .

$1,036,106

$932,172

$822,077

F-31

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

Proceeds from sales of available for sale fixed maturity securities for the years ended December 31,
2010,  2009  and  2008  were  $340.6  million,  $659.1  million  and  $580.9  million,  respectively.  Scheduled
principal repayments, calls and tenders for available for sale fixed maturity securities for the years ended
December 31, 2010, 2009 and 2008 were $4.1 billion, $2.5 billion and $905.7 million, respectively. Calls of
held for investment fixed maturity securities for the years ended December 31, 2010, 2009 and 2008 were
$1.6 billion, $2.1 billion and $2.0 billion, respectively.

Realized gains and losses on sales are determined on the basis of specific identification of investments
based  on  the  trade  date.  Net  realized  gains  on  investments,  excluding  other  than  temporary  impairment
losses for the years ended December  31, 2010, 2009 and 2008  are  as follows:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Available for sale fixed maturity securities:

Gross realized gains . . . . . . . . . . . . . . . . . . . . . . . .
Gross realized losses . . . . . . . . . . . . . . . . . . . . . . . .

$ 27,755
(2,575)

$54,401
(2,162)

$5,852
(589)

25,180

52,239

5,263

Equity securities:

Gross realized gains . . . . . . . . . . . . . . . . . . . . . . . .
Gross realized losses . . . . . . . . . . . . . . . . . . . . . . . .

14,384
(71)

14,313

5,620
(96)

5,524

Other investments:

Impairment losses . . . . . . . . . . . . . . . . . . . . . . . . . .

(542)

—

Mortgage loans on real estate:

Impairment losses . . . . . . . . . . . . . . . . . . . . . . . . . .

(15,225)

(6,484)

292
—

292

—

—

$ 23,726

$51,279

$5,555

We  had  investments  in  fixed  maturity,  available  for  sale  securities  with  carrying  values  totaling
$2.1  million  and  $1.6  million  as  of  December  31,  2010  and  2009,  that  had  not  produced  income  for  the
preceding  12  months.  Reductions  in  interest  income  associated  with  nonperforming  investments  in  fixed
maturity securities totaled $0.4 and $1.1  million in 2010  and 2009,  respectively.

We review and analyze all investments on an ongoing basis for changes in market interest rates and
credit deterioration. This review process includes analyzing our ability to recover the amortized cost or cost
basis of each investment that has a fair value that is lower than its amortized cost or cost and requires a
high degree of management judgment and involves uncertainty. The evaluation of securities for other than
temporary impairments is a quantitative and qualitative process, which is subject to risks and uncertainties.

We have a policy and process in place to identify securities that could potentially have an impairment
that is other than temporary. This process involves monitoring market events and other items that could
impact issuers. The evaluation includes but is  not limited to such factors as:

(cid:127) the length of time and the extent to which the fair value has been less than amortized cost or cost;

(cid:127) whether  the  issuer  is  current  on  all  payments  and  all  contractual  payments  have  been  made  as

agreed;

F-32

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

(cid:127) the remaining payment terms and the financial condition and near-term prospects of the  issuer;

(cid:127) the lack of ability to refinance due to liquidity problems in  the credit  market;

(cid:127) the fair value of any underlying collateral;

(cid:127) the existence of any credit protection available;

(cid:127) our  intent  to  sell  and  whether  it  is  more  likely  than  not  we  would  be  required  to  sell  prior  to

recovery for debt securities;

(cid:127) our  assessment  in  the  case  of  equity  securities  including  perpetual  preferred  stocks  with  credit

deterioration that the security cannot recover to cost in a reasonable period of  time;

(cid:127) our intent and ability to retain equity securities for a period of time sufficient to allow for recovery;

(cid:127) consideration of rating agency actions; and

(cid:127) changes in estimated cash flows of residential mortgage  and asset backed securities.

We  determine  whether  other  than  temporary  impairment  losses  should  be  recognized  for  debt  and
equity securities by assessing all facts and circumstances surrounding each security. Where the decline in
market  value  of  debt  securities  is  attributable  to  changes  in  market  interest  rates  or  to  factors  such  as
market volatility, liquidity and spread widening, and we anticipate recovery of all contractual or expected
cash flows, we do not consider these investments to be other than temporarily impaired because we do not
intend  to  sell  these  investments  and  it  is  not  more  likely  than  not  we  will  be  required  to  sell  these
investments  before  a  recovery  of  amortized  cost,  which  may  be  maturity.  For  equity  securities,  we
recognize an impairment charge in the period in which we do not have the intent and ability to hold the
securities until recovery of cost or we determine that the security will not recover to book value within a
reasonable  period  of  time.  We  determine  what  constitutes  a  reasonable  period  of  time  on  a  secur-
ity-by-security  basis  by  considering  all  the  evidence  available  to  us,  including  the  magnitude  of  any
unrealized  loss  and  its  duration.  In  any  event,  this  period  does  not  exceed  18  months  from  the  date  of
impairment for perpetual preferred securities for which there is evidence of deterioration in credit of the
issuer and common equity securities. For perpetual preferred securities absent evidence of a deterioration
in credit of the issuer we apply an impairment model, including an anticipated recovery period, similar to a
debt security.

Other  than  temporary  impairment  losses  on  equity  securities  are  recognized  in  operations.  If  we
intend to sell a debt security or if it is more likely than not that we will be required to sell a debt security
before  recovery  of  its  amortized  cost  basis,  other  than  temporary  impairment  has  occurred  and  the
difference between amortized cost and  fair  value will  be  recognized  as a loss in operations.

If we do not intend to sell and it is not more likely than not we will be required to sell the debt security
but also do not expect to recover the entire amortized cost basis of the security, an impairment loss would
be recognized in operations in the amount of the expected credit loss. We calculate the present value of the
cash flows expected to be collected discounted at each security’s acquisition yield based on our considera-
tion of whether the security was of high credit quality at the time of acquisition. The difference between
the present value of expected future cash flows and the amortized cost basis of the security is the amount
of credit loss recognized in operations. The remaining amount of the other than temporary impairment is
recognized in other comprehensive income.

F-33

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

The determination of the credit loss component of a residential mortgage backed security is based on
a  number  of  factors.  The  primary  consideration  in  this  evaluation  process  is  the  issuer’s  ability  to  meet
current and future interest and principal payments as contractually stated at time of purchase. Our review
of  these  securities  includes  an  analysis  of  the  cash  flow  modeling  under  various  default  scenarios
considering independent third party benchmarks, the seniority of the specific tranche within the structure
of  the  security,  the  composition  of  the  collateral  and  the  actual  default,  loss  severity  and  prepayment
experience  exhibited.  With  the  input  of  third  party  assumptions  for  default  projections,  loss  severity  and
prepayment  expectations,  we  evaluate  the  cash  flow  projections  to  determine  whether  the  security  is
performing in accordance with its contractual obligation.

We  utilize  the  models  from  a  leading  structured  product  software  specialist  serving  institutional
investors.  These  models  incorporate  each  security’s  seniority  and  cash  flow  structure.  In  circumstances
where  the  analysis  implies  a  potential  for  principal  loss  at  some  point  in  the  future,  we  use  the  ‘‘best
estimate’’  cash  flow  projection  discounted  at  the  security’s  effective  yield  at  acquisition  to  determine  the
amount of our potential credit loss associated with this security. The discounted expected future cash flows
equates  to  our  expected  recovery  value.  Any  shortfall  of  the  expected  recovery  when  compared  to  the
amortized  cost  of  the  security  will  be  recorded  as  the  credit  loss  component  of  other  than  temporary
impairment.

The cash flow modeling is performed on a security-by-security basis and incorporates actual cash flows
on  the  residential  mortgage  backed  securities  through  the  current  period,  as  well  as  the  projection  of
remaining  cash  flows  using  a  number  of  assumptions  including  default  rates,  prepayment  rates  and  loss
severity  rates.  The  default  curves  we  use  are  tailored  to  the  Prime  or  Alt-A  residential  mortgage  backed
securities that we own, which assume lower default rates and loss severity for Prime securities versus Alt-A
securities. These default curves are scaled higher or lower depending on factors such as current underlying
mortgage  loan  performance,  rating  agency  loss  projections,  loan  to  value  ratios,  geographic  diversity,  as
well  as  other  appropriate  considerations.  The  default  curves  generally  assume  lower  loss  levels  for  older
vintage  securities  versus  more  recent  vintage  securities,  which  reflects  the  decline  in  underwriting  stan-
dards over the years.

The  following  table  presents  the  range  of  significant  assumptions  used  to  determine  the  credit  loss
component  of  other  than  temporary  impairments  we  have  recognized  on  residential  mortgage  backed

F-34

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

securities  at  December  31,  2010  and  2009,  which  are  all  senior  level  tranches  within  the  structure  of  the
securities:

Sector

Year ended December 31, 2010
Prime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Alt-A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31, 2009
Prime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Alt-A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Discount
Rate

Default
Rate

Loss
Severity

Vintage Min Max Min Max Min Max

2005
2006
2007
2008
2005
2006
2007

2005
2006
2007
2004
2005
2006
2007

7.5% 7.5% 11% 11% 45% 45%
6.5% 7.6% 7% 11% 45% 60%
5.8% 6.7% 11% 28% 40% 60%
6.6% 6.6% 5% 5% 50% 50%
6.0% 7.4% 12% 27% 45% 50%
6.5% 7.3% 30% 36% 50% 60%
6.5% 7.0% 35% 51% 50% 60%

7.7% 7.7% 7% 7% 50% 50%
6.5% 9.2% 7% 14% 35% 55%
5.8% 7.9% 8% 31% 35% 50%
5.8% 5.8% 11% 11% 40% 40%
5.6% 8.7% 10% 25% 10% 55%
6.0% 7.3% 16% 31% 40% 60%
6.2% 7.5% 15% 52% 45% 70%

The determination of the credit loss component of a corporate bond (including redeemable preferred
stocks)  is  based  on  the  underlying  financial  performance  of  the  issuer  and  their  ability  to  meet  their
contractual  obligations.  Considerations  in  our  evaluation  include,  but  are  not  limited  to,  credit  rating
changes,  financial  statement  and  ratio  analysis,  changes  in  management,  significant  changes  in  credit
spreads, breaches of financial covenants and a review of the economic outlook for the industry and markets
in which they trade. In circumstances where an issuer appears unlikely to meet its future obligation, or the
security’s  price  decline  is  deemed  other  than  temporary,  an  estimate  of  credit  loss  is  determined.  Credit
loss is calculated using default probabilities as derived from the credit default swaps markets in conjunc-
tion with recovery rates derived from independent third party analysis or a best estimate of credit loss. This
credit loss rate is then incorporated into a present value calculation based on an expected principal loss in
the future discounted at the yield at the date of purchase and compared to amortized cost to determine the
amount of credit loss associated with the  security.

In addition, for debt securities which we do not intend to sell and it is not more likely than not we will
be required to sell, but our intent changes due to changes or events that could not have been reasonably
anticipated,  an  other  than  temporary  impairment  charge  is  recognized.  Once  an  impairment  charge  has
been recorded, we then continue to review the other than temporarily impaired securities for appropriate
valuation on an ongoing basis. Unrealized losses may be recognized in future periods through a charge to
earnings,  should  we  later  conclude  that  the  decline  in  fair  value  below  amortized  cost  is  other  than
temporary  pursuant  to  our  accounting  policy  described  above.  The  use  of  different  methodologies  and
assumptions  to  determine  the  fair  value  of  investments  and  the  timing  and  amount  of  impairments  may
have a material effect on the amounts  presented in  our consolidated financial statements.

F-35

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

The following table summarizes other than  temporary impairments by asset type:

General  Description

Year ended December 31, 2010
Corporate bonds:

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . .

Year ended December 31, 2009
United States Government full faith  and credit
Corporate bonds:

. . .

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Home building . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . .
Common & preferred stocks:

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31, 2008
Corporate bonds:

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Home building . . . . . . . . . . . . . . . . . . . . . . . . .
Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . .
Common & preferred stocks:

Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number
of
Securities

Other
Than
Temporary
Impairments

Portion
Recognized
In
Comprehensive
Income

Net
Impairment
Losses
Recognized
in  Operations

(Dollars in thousands)

1
1
30

32

1

3
2
3
54

7
2
2

74

3
2
3
1
15

9
3
14

50

$

(822)
(1,576)
(17,146)

$

—
—
(4,323)

$

(822)
(1,576)
(21,469)

$ (19,544)

$ (4,323)

$(23,867)

$

(245)

$

—

$

(245)

(8,388)
(766)
(5,242)
(184,590)

(18,292)
(1,492)
(1,400)

(1,521)
(421)
(814)
136,400

—
—
—

(9,909)
(1,187)
(6,056)
(48,190)

(18,292)
(1,492)
(1,400)

$(220,415)

$133,644

$(86,771)

$ (13,462)
(10,662)
(7,009)
(5,325)
(76,171)

(49,763)
(7,093)
(23,163)

$(192,648)

F-36

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

The  cumulative  portion  of  other  than  temporary  impairments  determined  to  be  credit  losses  which

have been recognized in operations for  debt securities are  summarized as follows:

Cumulative credit loss at beginning of  period . . . . . . . . . . . . .
Credit losses on securities not previously impaired . . . . . . . . . .
Additional credit losses on securities  previously impaired . . . . .
Accumulated losses on securities that  were disposed of during

Year Ended
December 31,

2010

2009

(Dollars in thousands)
$(82,930) $(34,229)
(27,655)
(37,932)

(4,553)
(19,314)

the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,904

16,886

$(96,893) $(82,930)

The  following  table  summarizes  the  cumulative  noncredit  portion  of  OTTI  and  the  change  in  fair
value since recognition of OTTI, both of which were recognized in other comprehensive income, by major
type of security for securities that are  part of  our investment  portfolio at December 31,  2010 and  2009:

December 31, 2010
Corporate fixed maturity securities . . . . . . . . . . . .
Residential backed securities . . . . . . . . . . . . . . . .
Equity securities:

Amortized Cost

OTTI
Recognized
in Other
Comprehensive
Income

Change in
Fair Value
Since
OTTI was
Recognized

(Dollars in thousands)

Fair  Value

$

5,055
904,704

$

(2,151)
(200,921)

$

5,437
124,240

$

8,341
828,023

Finance, insurance and real estate . . . . . . . . . . .

14,771

—

5,783

20,554

December 31, 2009
Corporate fixed maturity securities . . . . . . . . . . . .
Residential backed securities . . . . . . . . . . . . . . . .
Equity securities:

$924,530

$(203,072)

$135,460

$856,918

$ 25,603
809,632

$

(9,488)
(205,245)

$

7,763
11,809

$ 23,878
616,196

Finance, insurance and real estate . . . . . . . . . . .

34,645

—

13,045

47,690

$869,880

$(214,733)

$ 32,617

$687,764

At  December  31,  2010  and  2009,  fixed  maturity  securities  and  short-term  investments  with  an
amortized cost of $20.5 billion and $16.0 billion, respectively, were on deposit with state agencies to meet
regulatory requirements. There are no  restrictions on these assets.

F-37

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Investments (Continued)

At December 31, 2009, the following investment in any person or its affiliates (other than bonds issued

by agencies of the United States Government) exceeded  10% of stockholders’ equity:

Issuer

Fair Value

Amortized
Cost

(Dollars in thousands)

December 31, 2009:
FBL Capital Trust I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

46,683

75,649

4. Mortgage Loans on Real Estate

Our  mortgage  loan  portfolio  totaled  $2.6  billion  and  $2.5  billion  at  December  31,  2010  and  2009,
respectively, with commitments outstanding of $96.2 million at December 31, 2010. The portfolio consists
of commercial mortgage loans collateralized by the related properties and diversified as to property type,
location and loan size. Our mortgage lending policies establish limits on the amount that can be loaned to

F-38

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Mortgage Loans on Real Estate (Continued)

one borrower and other criteria to reduce the risk of default. The mortgage loan portfolio is summarized
by geographic region and property type  as follows:

Geographic distribution
East . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Middle Atlantic . . . . . . . . . . . . . . . . . . .
Mountain . . . . . . . . . . . . . . . . . . . . . . . .
New England . . . . . . . . . . . . . . . . . . . . .
Pacific . . . . . . . . . . . . . . . . . . . . . . . . . .
South Atlantic . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . .
West North Central
West South Central . . . . . . . . . . . . . . . . .

December 31,

2010

2009

Carrying
Amount

Percent

Carrying
Amount

Percent

(Dollars in thousands)

$ 618,250
172,443
402,965
42,695
247,254
496,606
419,002
215,650

23.6% $ 560,256
6.6% 168,246
15.4% 388,940
1.6%
44,541
9.5% 216,382
19.0% 464,077
16.0% 410,883
8.3% 201,719

22.8%
6.9%
15.9%
1.8%
8.8%
18.9%
16.7%
8.2%

$2,614,865

100.0% $2,455,044

100.0%

Loan loss allowance . . . . . . . . . . . . . . . .

(16,224)

Property type distribution
Office . . . . . . . . . . . . . . . . . . . . . . . . . .
Medical Office . . . . . . . . . . . . . . . . . . . .
Retail
. . . . . . . . . . . . . . . . . . . . . . . . . .
Industrial/Warehouse . . . . . . . . . . . . . . .
Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . .
Apartment . . . . . . . . . . . . . . . . . . . . . . .
Mixed use/other . . . . . . . . . . . . . . . . . . .

2,598,641

$ 683,404
166,930
589,369
666,908
151,516
131,682
225,056

(5,266)

2,449,778

26.1% $ 664,701
6.4% 145,390
22.5% 564,023
25.5% 610,279
5.8% 155,594
5.1% 122,854
8.6% 192,203

27.1%
5.9%
23.0%
24.9%
6.3%
5.0%
7.8%

$2,614,865

100.0% $2,455,044

100.0%

Loan loss allowance . . . . . . . . . . . . . . . .

(16,224)

2,598,641

(5,266)

2,449,778

We  evaluate  our  mortgage  loan  portfolio  for  the  establishment  of  a  loan  loss  reserve  by  specific
identification  of  impaired  loans  and  the  measurement  of  an  estimated  loss  for  each  individual  loan
identified. A mortgage loan is impaired when it is probable that we will be unable to collect all amounts
due according to the contractual terms of the loan agreement. In addition, we analyze the mortgage loan
portfolio for the need of a general loan allowance for probable losses on all other loans. If we determine
that the value of any specific mortgage loan is impaired, the carrying amount of the mortgage loan will be
reduced  to  its  fair  value,  based  upon  the  present  value  of  expected  future  cash  flows  from  the  loan
discounted at the loan’s effective interest rate, or the fair value of the underlying collateral less estimated
costs  to  sell.  The  amount  of  the  general  loan  allowance  is  based  upon  management’s  evaluation  of  the
collectability of the loan portfolio, historical loss experience, delinquencies, credit concentrations, under-
writing  standards  and  national  and  local  economic  conditions.  Based  upon  this  process  and  analysis,  we

F-39

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Mortgage Loans on Real Estate (Continued)

established  a  general  loan  loss  allowance  of  $3.0  million  during  the  year  ended  December  31,  2010.  No
general loan loss allowance was necessary  at December 31,  2009.

Our  specific  allowance  for  credit  losses  on  mortgage  loans  totaled  $13.2  million  and  $5.3  million  at
December 31, 2010 and 2009, respectively, on mortgage loans with total outstanding balances of $31.0 mil-
lion and $20.2 million as of December 31, 2010 and 2009, respectively. During 2010 and 2009, five and four
mortgage loans, respectively, were satisfied by taking ownership of the real estate serving as collateral on
each loan. These loans had an aggregate principal amount outstanding of $11.7 million and $12.6 million,
for  which  specific  loan  loss  allowances  totaling  $4.3  million  and  $1.2  million  were  established  and
recognized  in  2010  and  2009,  respectively.  Additional  impairment  of  $0.6  million  was  recognized  on  two
properties  after  ownership  of  the  real  estate  was  taken  in  2010  as  the  fair  value  of  each  property  was
revalued by a third party appraiser and the fair value less the estimated costs to sell was lower due to new
facts discovered after ownership was  obtained.

Mortgage loans summarized in the following table represent all loans that we are either not currently
collecting or those we feel it is probable we will not collect all amounts due according to the contractual
terms of the loan agreements (all loans that we have worked with the borrower to alleviate short-term cash
flow issues and loans delinquent for  more than 60 days  at  the  reporting date).

Impaired mortgage loans with allowances . . . . . . . . . . . . . . . . .
Impaired mortgage loans with no allowance for losses . . . . . . . .
Allowance for probable loan losses . . . . . . . . . . . . . . . . . . . . . .

December 31,

2010

2009

(Dollars in thousands)
$15,869
$ 31,027
70,214
81,994
(5,266)
(13,224)

Net carrying value of impaired mortgage loans . . . . . . . . . . . . .

$ 99,797

$80,817

Our  financing  receivables  currently  consist  of  one  portfolio  segment  which  is  our  commercial
mortgage loan portfolio. These are mortgage loans with collateral consisting of commercial real estate and
borrowers  consisting  mostly  of  limited  liability  partnerships  or  limited  liability  corporations  with  some
personal guarantors. We added mortgage loans on commercial real estate to our investment mix in 2001.
Credit loss experience in our mortgage loan portfolio has been limited to the most recent fiscal years. In
2009, we experienced our first credit loss  from our mortgage  loan portfolio.

Since 2008, we have consistently had a population of mortgage loans that we have been carrying with
workout terms (e.g. short-term interest only periods, short-term suspended payments, etc.) and a popula-
tion of mortgage loans that have been in a delinquent status (i.e. more than 60 days past due). It is from
this  population  that  we  have  been  recognizing  some  impairment  loss  due  to  nonpayment  and  eventual
satisfaction of the loan by taking ownership of the collateral real estate, which in most cases the fair value
of  the  collateral  less  estimated  costs  to  sell  such  collateral  has  been  less  than  the  outstanding  principal
amount of the mortgage loan.

Beginning  in  2010,  we  have  calculated  a  general  loan  loss  allowance  on  the  cumulative  outstanding
principal on loans making up the group of loans currently in workout terms and loans currently more than
60 days past due. We apply a factor to the total outstanding principal of these loans that is calculated as the
average specific impairment loss for the most recent 4 quarters divided by the sum of the average of the

F-40

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Mortgage Loans on Real Estate (Continued)

total  outstanding  principal  of  delinquent  loans  for  the  previous  4  quarters  and  the  average  of  the  total
outstanding principal of loans in workout  for the  previous 4  quarters.

The  following  table  presents  a  rollforward  of  our  valuation  allowance  for  Commercial  Mortgage
Loans for the year ended December 31, 2010, ending balances of the allowance by basis of impairment and
the  totals  of  the  loans  that  were  evaluated  for  impairment  at  December  31,  2010  (dollars  in  thousands):

Allowance for Credit Losses:
Beginning allowance balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charge-offs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recoveries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for credit losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,
2010

$ (5,266)
4,267
—
(15,225)

Ending allowance balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(16,224)

December 31,
2010

Ending allowance balance by type of  impairment

. . . . . . . . . . . . . . . . . . . . . . .
Individually evaluated for impairment
Collectively evaluated for impairment . . . . . . . . . . . . . . . . . . . . . . . .

$(13,224)
(3,000)

Ending allowance balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(16,224)

Financing Receivables:

Individually evaluated for impairment
. . . . . . . . . . . . . . . . . . . . . . .
Collectively evaluated for impairment . . . . . . . . . . . . . . . . . . . . . . . .

31,027
81,994

The amount of charge-offs include the amount of allowance that has been established for loans that
we were in the process of satisfying the outstanding principal of certain loans by taking ownership of the
collateral. When the property is taken it is recorded at its fair value and the mortgage loan is recorded as
fully paid, with any allowance for credit loss that has been established charged off. There could be other
situations  that  develop  where  we  have  established  a  larger  specific  loan  loss  allowance  than  is  needed
based on increases in the fair value of collateral supporting collateral dependent loans, or improvements in
the financial position of a borrower so that a loan would become reliant on cash flows from debt service
instead  of  dependent  upon  sale  of  the  collateral.  Charge-offs  of  the  allowance  would  be  recognized  in
those situations as well.

All of our commercial mortgage loans depend on the cash flow of each borrower to be at a sufficient
level  to  service  the  principal  and  interest  payments  as  they  come  due.  In  general,  cash  inflows  of  the
borrowers  are  generated  by  collecting  monthly  rent  from  tenants  occupying  space  within  the  borrowers’
facilities.  Our  borrowers  face  collateral  risks  such  as  tenants  going  out  of  business,  tenants  struggling  to
make rent payments as they become due, and tenants canceling leases and moving to other locations. We
have  a  number  of  loans  where  the  real  estate  is  occupied  by  a  single  tenant.  The  current  depressed  and
somewhat inactive commercial real estate market has resulted in some of our borrowers experiencing both
a reduction in cash flow on their mortgage property as well as a reduction in the fair value of the real estate
collateral. If these borrowers are unable to replace lost rent revenue and increases in the fair value of their

F-41

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Mortgage Loans on Real Estate (Continued)

property do not materialize we could potentially incur more losses than what we have allowed for in our
specific  and general loan loss allowances.

We  analyze  credit  risk  of  our  mortgage  loans  by  analyzing  all  available  evidence  on  loans  that  are

delinquent and loans that are in a workout period.

Credit Exposure—By Payment Activity
Performing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
In workout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Delinquent
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Collateral dependent

December 31,
2010

(Dollars in
thousands)

$2,501,843
68,477
20,482
24,063

$2,614,865

Mortgage loans are considered delinquent when they become 60 days past due. When loans become
90 days past due, become collateral dependent or enter a period with no debt service payments required
we place them on non-accrual status and discontinue recognizing interest income. If payments are received
on a delinquent loan, interest income is recognized to the extent it would have been recognized if normal
principal and interest would have been received timely. If the payments are received to bring a delinquent
loan back to current we will resume accruing interest income on that loan. Outstanding principal of loans
in a non-accrual status at December  31,  2010 totals $41.0  million.

Aging of financing receivables as of December 31, 2010:

30 - 59 Days 60 - 89 Days

Over

Due

Current

90 Days and Total Past

(Dollars in thousands)

Total
Collateral
Dependent
Financing
Receivables Receivables

Commercial mortgage

loans . . . . . . . . . . . . . .

$3,002

$9,169

$11,313

$23,484 $2,567,318 $24,063 $2,614,865

Financing  receivables  summarized  in  the  following  table  represent  all  loans  that  we  are  either  not
currently  collecting  or  those  we  feel  it  is  probable  we  will  not  collect  all  amounts  due  according  to  the
contractual  terms  of  the  loan  agreements  (all  loans  that  we  have  worked  with  the  borrower  to  alleviate
short-term cash flow issues and loans delinquent for more  than 60 days at  the reporting date).

Recorded
Investment

Unpaid
Principal
Balance

Related
Allowance

Average
Recorded
Investment

Interest  Income
Recognized

(Dollars in thousands)

Mortgage loans with an allowance . . . . . . .
Mortgage loans with no related allowance .

$17,803
81,994

$ 31,027
81,994

$(13,224) $ 24,062
82,535

—

$99,797

$113,021

$(13,224) $106,597

$ 656
4,921

$5,577

We have not experienced any troubled debt restructures in our commercial mortgage loan portfolio.

F-42

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

5. Derivative Instruments

We recognize all derivative instruments as assets or liabilities in the consolidated balance sheets at fair
value.  None  of  our  derivatives  qualify  for  hedge  accounting,  thus,  any  change  in  the  fair  value  of  the
derivatives is recognized immediately in the consolidated statements of operations. The fair value of our
derivative  instruments,  including  derivative  instruments  embedded  in  fixed  index  annuity  contracts,
presented in the consolidated balance  sheets are as follows:

Assets

Derivative instruments
Call options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Assets
2015 notes hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Liabilities

Policy benefit reserves—annuity products
Fixed index annuities—embedded derivatives . . . . . . . . .
Other liabilities
2015 notes embedded conversion derivative . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2010

2009

(Dollars in thousands)

$ 479,786

$ 479,272

66,595

—

$ 546,381

$ 479,272

$1,971,383

$1,375,866

66,595
1,976

—
1,891

$2,039,954

$1,377,757

The  change  in  fair  value  of  derivatives  included  in  the  consolidated  statements  of  operations  are  as

follows:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Change in fair value of derivatives:

Call options . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 notes hedges (see note 9) . . . . . . . . . . . . .
Interest rate swaps . . . . . . . . . . . . . . . . . . . . . .

$141,803
29,595
(2,536)

$219,275
—
(2,379)

$(370,814)
—
(1,195)

$168,862

$216,896

$(372,009)

Change in fair value of embedded derivatives:

2015 notes embedded derivatives (see  note 9) . .
Fixed index annuities—embedded derivatives . . .

$ 29,595
101,355

$

— $

529,508

—
(210,753)

$130,950

$529,508

$(210,753)

We have fixed index annuity products that guarantee the return of principal to the policyholder and
credit  interest  based  on  a  percentage  of  the  gain  in  a  specified  market  index.  When  fixed  index  annuity
deposits are received, a portion of the deposit is used to purchase derivatives consisting of call options on

F-43

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

5. Derivative Instruments (Continued)

the applicable market indices to fund the index credits due to fixed index annuity policyholders. Substan-
tially  all  such  call  options  are  one  year  options  purchased  to  match  the  funding  requirements  of  the
underlying policies. The call options are marked to fair value with the change in fair value included as a
component of revenues. The change in fair value of derivatives includes the gains or losses recognized at
the  expiration  of  the  option  term  or  upon  early  termination  and  the  changes  in  fair  value  for  open
positions. On the respective anniversary dates of the index policies, the index used to compute the annual
index credit is reset and we purchase new one-year call options to fund the next annual index credit. We
manage  the  cost  of  these  purchases  through  the  terms  of  our  fixed  index  annuities,  which  permit  us  to
change  caps,  participation  rates,  and/or  asset  fees,  subject  to  guaranteed  minimums  on  each  policy’s
anniversary date. By adjusting caps, participation rates, or asset fees, we can generally manage option costs
except in cases where the contractual features would prevent further modifications.

Our strategy attempts to mitigate any potential risk of loss under these agreements through a regular
monitoring  process  which  evaluates  the  program’s  effectiveness.  We  do  not  purchase  call  options  that
would require payment or collateral to another institution and our call options do not contain counterparty
credit-risk-related contingent features. We are exposed to risk of loss in the event of nonperformance by
the  counterparties  and,  accordingly,  we  purchase  our  option  contracts  from  multiple  counterparties  and
evaluate the creditworthiness of all counterparties prior to purchase of the contracts. All of these options
have  been  purchased  from  nationally  recognized  financial  institutions  with  a  Standard  and  Poor’s  credit
rating  of  A(cid:3)  or  higher  at  the  time  of  purchase  and  the  maximum  credit  exposure  to  any  single
counterparty  is  subject  to  concentration  limits.  We  also  have  credit  support  agreements  that  allow  us  to
request the counterparty to provide collateral to us when the fair value of our exposure to the counterparty
exceeds specified amounts.

The  notional  amount  and  fair  value  of  our  call  options  by  counterparty  and  each  counterparty’s

current credit rating are as follows:

December 31,

2010

2009

Counterparty

Credit Rating
(S&P)

Credit Rating
(Moody’s)

Notional
Amount

Fair Value

Notional
Amount

Bank of America . . . . . . .
BNP Paribas . . . . . . . . . .
Lehman . . . . . . . . . . . . .
Bank of New York . . . . . .
Credit  Suisse . . . . . . . . . .
Barclays . . . . . . . . . . . . .
SunTrust . . . . . . . . . . . . .
Wells Fargo (Wachovia) . .
J.P. Morgan . . . . . . . . . . .
UBS . . . . . . . . . . . . . . . .

A+
AA
NR
AA(cid:3)
A+
AA(cid:3)
BBB+
NR
AA(cid:3)
A+

Aa3
Aa2
NR
Aa2
Aa1
Aa3
A3
Aa2
Aa1
Aa3

$

588,650
786,561
—
18,082
2,462,920
1,728,218
50,540
1,745,775
2,858,902
921,596

(Dollars in thousands)
$ 25,704
34,772
—
111
95,910
72,751
3,164
76,250
133,368
37,756

$
796
1,647,627
1,437
112,193
2,711,027
258,853
427,572
1,189,234
1,648,394
—

Fair Value

$

—
101,888
—
6,153
163,321
10,082
27,735
70,746
99,347
—

$11,161,244

$479,786

$7,997,133

$479,272

As  of  December  31,  2010  and  2009,  we  held  $381.2  million  and  $346.1  million,  respectively,  of  cash
and  cash  equivalents  received  from  counterparties  for  derivative  collateral,  which  is  included  in  other

F-44

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

5. Derivative Instruments (Continued)

liabilities  on  our  consolidated  balance  sheets.  This  derivative  collateral  limits  the  maximum  amount  of
economic  loss  due  to  credit  risk  that  we  would  incur  if  parties  to  the  call  options  failed  completely  to
perform according to the terms of the contracts to $108.1 million and $149.6 million at December 31, 2010
and 2009, respectively.

We  had  unsecured  counterparty  exposure  in  connection  with  options  purchased  from  affiliates  of
Lehman  Brothers  (‘‘Lehman’’)  which  declared  bankruptcy  during  the  third  quarter  of  2008.  All  options
purchased from affiliates of Lehman had expired as of June 30, 2010. The amount of option proceeds due
on  expired  options  purchased  from  affiliates  of  Lehman  that  we  did  not  receive  payment  on  was
$12.0 million and $2.1 million for the years ended December 31, 2009 and 2008, respectively. No amount
has  been  recognized  for  any  recovery  of  these  amounts  that  may  result  from  our  claim  in  Lehman’s
bankruptcy proceedings.

We  entered  into  interest  rate  swaps  to  manage  interest  rate  risk  associated  with  the  floating  rate
component on certain of our subordinated debentures and our revolving line of credit. See notes 9 and 10
for  more  information  on  our  revolving  line  of  credit  and  subordinated  debentures.  The  terms  of  the
interest rate swaps provide that we pay a fixed rate of interest and receive a floating rate of interest. The
interest  rate  swaps  are  not  effective  hedges  under  accounting  guidance  for  derivative  instruments  and
hedging activities. Therefore, we record the interest rate swaps at fair value with the changes in fair value
and  any  net  cash  payments  received  or  paid  included  in  the  change  in  fair  value  of  derivatives  in  our
consolidated statements of operations.

Details regarding the interest rate swaps are as follows:

Maturity Date

Notional
Amount

Receive
Rate

Pay
Rate

December 31,

2010

2009

Counterparty

Fair Value

Fair Value

September 15, 2010 . . . . . . . .
April 7, 2011 . . . . . . . . . . . . .
October 15, 2011 . . . . . . . . . .
October 31, 2011 . . . . . . . . . .
October 31, 2011 . . . . . . . . . .
October 31, 2011 . . . . . . . . . .

20,000
20,000
15,000
30,000
30,000
75,000

*LIBOR(a) 5.19% Bank of America
*LIBOR(a) 5.23% Bank of  America
**LIBOR
**LIBOR
**LIBOR
**LIBOR

1.54% SunTrust
1.51% SunTrust
1.61% SunTrust
1.77% SunTrust

(Dollars in thousands)
(142)
(290)
(144)
(241)
(301)
(773)

—
(99)
(193)
(374)
(405)
(905)

$(1,976)

$(1,891)

*—three month London Interbank Offered  Rate

**—one month London Interbank Offered Rate

(a)—subject to a floor of 4.25%

F-45

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

6. Deferred Policy Acquisition Costs  and Deferred  Sales Inducements

Policy acquisition costs deferred and  amortized are as follows:

December 31,

2010

2009

2008

Balance at beginning of year . . . . . . . . . . . . .
Cumulative effect  of noncredit OTTI . . . . . . .
Costs deferred during the year:

Commissions . . . . . . . . . . . . . . . . . . . . . . .
Policy issue costs . . . . . . . . . . . . . . . . . . . .
Amortized to expense during the  year . . . . . .
Effect of net unrealized gains/losses . . . . . . . .

$1,625,785
—

(Dollars in thousands)
$1,579,871
(29,853)

$1,272,108
—

390,631
11,976
(136,388)
(144,244)

297,733
8,130
(88,009)
(142,087)

256,862
10,002
(126,738)
167,637

Balance at end of  year . . . . . . . . . . . . . . . . .

$1,747,760

$1,625,785

$1,579,871

Sales inducements deferred and amortized are as  follows:

December 31,

2010

2009

2008

Balance at beginning of year . . . . . . . . . . . . .
Cumulative effect  of noncredit OTTI . . . . . . .
Costs deferred during the year . . . . . . . . . . . .
Amortized to expense during the  year . . . . . .
Effect of net unrealized gains/losses . . . . . . . .

$1,011,449
—
370,714
(59,873)
(94,962)

(Dollars in thousands)
$ 843,377
(14,940)
293,167
(39,999)
(70,156)

$ 588,473
—
193,482
(30,705)
92,127

Balance at end of  year . . . . . . . . . . . . . . . . .

$1,227,328

$1,011,449

$ 843,377

F-46

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

6. Deferred Policy Acquisition Costs  and Deferred  Sales Inducements (Continued)

The unlocking adjustments in 2010 and 2008 were increases of $1.4 and $14.6 million in amortization
of deferred policy acquisition costs and increases of $0.3 and $1.3 million in amortization for deferred sales
inducements, respectively. There was  no  unlocking adjustment  necessary in 2009.

7. Reinsurance and Policy Provisions

Coinsurance

We  have  entered  into  two  coinsurance  agreements  with  EquiTrust  Life  Insurance  Company  (‘‘Equi-
Trust’’), covering 70% of certain of our index and fixed rate annuities issued from August 1, 2001 through
December 31, 2001, 40% of those contracts issued during 2002 and 2003 and 20% of those contracts issued
from  January  1,  2004  to  July  31,  2004,  when  the  agreement  was  suspended  by  mutual  consent  of  the
parties. As a result of the suspension, new business is no longer ceded to EquiTrust. The business reinsured
under these agreements is not eligible  for  recapture  before  the expiration  of  10 years.

Coinsurance  deposits  (aggregate  policy  benefit  reserves  transferred  to  EquiTrust  under  these  agree-
ments) were $1.3 billion and $1.4 billion at December 31, 2010 and 2009, respectively. We remain liable to
policyholders  with  respect  to  the  policy  liabilities  ceded  to  EquiTrust  should  EquiTrust  fail  to  meet  the
obligations it has coinsured. None of the coinsurance deposits with EquiTrust are deemed by management
to  be  uncollectible.  The  balance  due  under  these  agreements  to  EquiTrust  was  $24.3  million  and
$30.8  million  at  December  31,  2010  and  2009,  respectively,  and  represents  the  fair  value  of  call  options
held by us to fund index credits related to the ceded business net of cash due to or from EquiTrust related
to monthly settlements of policy activity.

Effective July 1, 2009, we entered into two funds withheld coinsurance agreements with Athene Life
Re Ltd. (‘‘Athene’’), an unauthorized life reinsurer domiciled in Bermuda. One agreement cedes 20% of
certain  of  our  fixed  index  annuities  issued  from  January  1,  2009  through  March  31,  2010.  The  business
reinsured  under  this  agreement  is  not  eligible  for  recapture  until  the  end  of  the  month  following  seven
years  after  the  date  of  issuance  of  the  policy.  The  other  agreement  cedes  80%  of  our  multi-year  rate
guaranteed annuities issued on or after July 1, 2009. The business reinsured under this agreement may not
be recaptured. Coinsurance deposits (aggregate policy benefit reserves transferred to Athene under these
agreements) were $1.3 billion and $834.2 million at December 31, 2010 and 2009, respectively. We remain
liable to policyholders with respect to the policy liabilities ceded to Athene should Athene fail to meet the
obligations it has coinsured. The annuity deposits that have been ceded to Athene are being held in a trust
on a funds withheld basis. American Equity Life is named as the sole beneficiary of the trust. The funds
withheld are required to remain at a value that is sufficient to support the current balance of policy benefit
liabilities of the ceded business on a statutory basis. If the value of the funds withheld account would ever
reach  a  point  where  it  is  less  than  the  amount  of  the  ceded  policy  benefit  liabilities  on  a  statutory  basis,
Athene is required to either establish a letter of credit or deposit securities in a trust for the amount of any
shortfall.  At  December  31,  2010,  Athene  has  adequate  capital  reserves  and  a  significant  capital  commit-
ment from its equity investor. None of the coinsurance deposits with Athene are deemed by management
to be uncollectible. The balance due under these agreements to Athene was $19.0 million and $16.9 million
at  December  31,  2010  and  2009,  respectively,  and  represents  the  fair  value  of  call  options  held  by  us  to
fund  index  credits  related  to  the  ceded  business  net  of  cash  due  to  or  from  Athene  related  to  monthly
settlements of policy activity.

F-47

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

7. Reinsurance and Policy Provisions (Continued)

Amounts ceded to EquiTrust and Athene under these agreements are as follows:

Consolidated Statements of Operations
Annuity  product charges . . . . . . . . . . . . . . . . . . .
Change in fair value of derivatives . . . . . . . . . . .

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

$

6,937
19,408

$

7,196
22,878

$

8,540
(37,436)

$ 26,345

$ 30,074

$ (28,896)

Interest sensitive and index product benefits . . . .
Change in fair value of embedded derivatives . . .
Other operating costs and expenses . . . . . . . . . . .

$ 96,872
3,373
8,948

$ 45,734
46,284
9,764

$ 33,208
(10,626)
1,669

Consolidated Statements of Cash Flows
Annuity  deposits . . . . . . . . . . . . . . . . . . . . . . . .
Cash payments to policyholders . . . . . . . . . . . . .

$ 109,193

$ 101,782

$ 24,251

$(478,962) $(749,260) $ (1,310)
184,525
193,760

211,324

$(267,638) $(555,500) $183,215

Financing Arrangements

We  have  entered  into  two  reinsurance  transactions  with  Hannover  Life  Reassurance  Company  of
America  (‘‘Hannover’’),  which  are  treated  as  reinsurance  under  statutory  accounting  practices  and  as
financing  arrangements  under  GAAP.  The  statutory  surplus  benefits  under  these  agreements  are  elimi-
nated  under  GAAP  and  the  associated  charges  are  recorded  as  risk  charges  and  are  included  in  other
operating  costs  and  expenses  in  the  consolidated  statements  of  operations.  The  transactions  became
effective  October  1,  2005  (the  ‘‘2005  Hannover  Transaction’’)  and  December  31,  2008  (the  ‘‘2008
Hannover Transaction’’).

The  2008  Hannover  Transaction  is  a  coinsurance  and  yearly  renewable  term  reinsurance  agreement
for statutory purposes and provided $29.5 million in net pretax statutory surplus benefit in 2008. Pursuant
to the terms of this agreement, pretax statutory surplus was reduced by $6.7 million in 2010 and is expected
to  be  reduced  as  follows:  2011—$6.7  million;  2012—$6.8  million;  2013—$6.9  million.  These  amounts
include risk charges equal to 5.0% of the pretax statutory surplus benefit as of the end of each calendar
quarter.  During  2008  we  recaptured  business  previously  ceded  to  Hannover  under  another  coinsurance
and  yearly  renewable  term  reinsurance  agreement  which  was  similar  to  the  2008  Hannover  Transaction.
Risk charges attributable to these two agreements were $1.1 million, $1.3 million and $0.6 million during
2010, 2009 and 2008, respectively.

The  2005  Hannover  Transaction  is  a  yearly  renewable  term  reinsurance  agreement  for  statutory
purposes  covering  47%  of  waived  surrender  charges  related  to  penalty  free  withdrawals  and  deaths  on
certain business. The agreement was amended in 2010 and 2009 to include policy forms that were not in
existence  at  the  time  this  agreement  became  effective.  We  may  recapture  the  risks  reinsured  under  this
agreement  as  of  the  end  of  any  quarter  beginning  October  1,  2008.  The  2009  amendment  includes  a
provision that makes it punitive for us not to recapture the business ceded prior to January 1, 2013. The

F-48

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

7. Reinsurance and Policy Provisions (Continued)

reserve credit recorded on a statutory basis by American Equity Life was $135.2 million and $106.8 million
at  December  31,  2010  and  2009,  respectively.  We  pay  quarterly  reinsurance  premiums  under  this  agree-
ment  with  an  experience  refund  calculated  on  a  quarterly  basis  resulting  in  a  risk  charge  equal  to
approximately 5.8% of the weighted average statutory reserve credit. Risk charges attributable to the 2005
Hannover  Transaction  were  $6.9  million,  $5.1  million  and  $3.8  million  during  2010,  2009  and  2008,
respectively.

Indemnity Reinsurance

In the normal course of business, we seek to limit our exposure to loss on any single insured and to
recover  a  portion  of  benefits  paid  under  our  annuity,  life  and  accident  and  health  insurance  products  by
ceding reinsurance to other insurance enterprises or reinsurers. Reinsurance contracts do not relieve us of
our  obligations  to  its  policyholders.  To  the  extent  that  reinsuring  companies  are  later  unable  to  meet
obligations  under  reinsurance  agreements,  our  life  insurance  subsidiaries  would  be  liable  for  these
obligations,  and  payment  of  these  obligations  could  result  in  losses  to  us.  To  limit  the  possibility  of  such
losses, we evaluate the financial condition of our reinsurers, and monitor concentrations of credit risk. No
allowance  for  uncollectible  amounts  has  been  established  against  our  asset  for  amounts  receivable  from
other insurance companies since none of the receivables are deemed by management to be uncollectible.

Reinsurance  coverages  for  life  insurance  vary  according  to  the  age  and  risk  classification  of  the
insured.  Reinsurance  related  to  life  and  accident  and  health  insurance  that  was  ceded  by  us  primarily  to
two reinsurers was immaterial.

During  2007,  we  entered  into  reinsurance  agreements  with  Ace  Tempest  Life  Reinsurance  Ltd  and
Hannover to cede 50% to each of the risk associated with our living income benefit rider on certain fixed
index annuities issued in 2007. The amounts ceded under these agreements were immaterial as of and for
the years ended December 31, 2010,  2009  and 2008.

F-49

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Income Taxes

We  file  consolidated  federal  income  tax  returns  that  include  all  of  our  wholly-owned  subsidiaries
except  Eagle  Life  which  must  file  a  separate  federal  income  tax  return  for  2009-2013  under  applicable
federal  income  tax  guidelines.  Our  income  tax  expense  as  presented  in  the  consolidated  financial
statements is summarized as follows:

Year Ended December 31,

2010

2009

2008

(Dollars in thousands)

Consolidated statements of operations:

Current income taxes . . . . . . . . . . . . . . . . . . . .
Deferred income taxes (benefits) . . . . . . . . . . . .

$ 140,381
(118,048)

$ 73,784
(56,150)

$ 16,031
45,075

Total income tax expense included in consolidated

statements of operations . . . . . . . . . . . . . . . . . .

22,333

17,634

61,106

Stockholders’ equity:

Expense (benefit) relating to:

Cumulative effect  of noncredit OTTI . . . . . . .
Change in net unrealized investment losses . . .
Share-based compensation . . . . . . . . . . . . . . .
Issuance of convertible debt . . . . . . . . . . . . . .

—
60,456
(480)
—

2,462
39,680
277
10,756

—
(58,394)
(313)
—

Total income tax expense included in consolidated

financial statements . . . . . . . . . . . . . . . . . . . . .

$ 82,309

$ 70,809

$ 2,399

Income tax expense (benefit) in the consolidated statements of operations differed from the amount

computed at the applicable statutory  federal  income  tax rate of  35%  as follows:

Year Ended December 31,

2010

2009

2008

Income before income taxes . . . . . . . . . . . . . . . . . . .

Income tax expense on income before income taxes . .
Tax  effect of:

State income taxes . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset valuation allowance . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Dollars in thousands)
$ 86,164

$77,053

$65,266

$22,843

$ 30,157

$26,969

(859)

(438)
— (11,949)
(136)
349

(449)
34,483
103

Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . .

$22,333

$ 17,634

$61,106

Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . .

34.2%

20.5% 79.3%

F-50

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Income Taxes (Continued)

Deferred  income  tax  assets  or  liabilities  are  established  for  temporary  differences  between  the
financial reporting amounts and tax bases of assets and liabilities that will result in deductible or taxable
amounts,  respectively,  in  future  years.  The  tax  effects  of  temporary  differences  that  give  rise  to  the
deferred tax assets and liabilities at December 31, 2010  and  2009, are as follows:

Deferred income tax assets:

Policy benefit reserves . . . . . . . . . . . . . . . . . . . . . . . .
Net unrealized losses on available for sale fixed

maturity and equity securities . . . . . . . . . . . . . . . . .
Other than temporary impairments . . . . . . . . . . . . . . .
Amounts due reinsurer . . . . . . . . . . . . . . . . . . . . . . . .
Other policyholder funds . . . . . . . . . . . . . . . . . . . . . .
Litigation settlement accrual . . . . . . . . . . . . . . . . . . . .
Deferred compensation . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carryforwards . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2010

2009

(Dollars in thousands)

$ 1,265,860

$

999,544

—
12,920
5,045
5,448
16,800
14,453
10,144
8,518

28,533
24,883
11,567
2,510
—
11,786
4,912
8,896

Gross deferred tax assets . . . . . . . . . . . . . . . . . . . . .

1,339,188

1,092,631

Deferred income tax liabilities:

Deferred policy acquisition costs and deferred sales

inducements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,043,016)

(845,411)

Net unrealized gains on available for sale fixed

maturity and equity securities . . . . . . . . . . . . . . . . .
Convertible senior notes . . . . . . . . . . . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . . . . . . . .
Investment income items . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(31,923)
(17,567)
(89,898)
(8,902)
(4,629)

—
(18,363)
(137,516)
(2,314)
(3,366)

Gross deferred tax liabilities . . . . . . . . . . . . . . . . . .

(1,195,935)

(1,006,970)

Net deferred income tax asset

. . . . . . . . . . . . . . . . . . . .

$

143,253

$

85,661

The total deferred income tax asset includes other than temporary impairments on investments. The
other than temporary impairments will not be available for utilization for tax purposes until the securities
are either sold at a loss or deemed completely worthless. The other than temporary impairments totaled
$36.9  million  and  $70.8  million  as  of  December  31,  2010  and  2009,  respectively.  In  2008,  we  recorded  a
valuation allowance of $34.5 million on the deferred income tax assets related to capital loss carryforwards
and other than temporary impairments on investment securities, as utilization of the income tax benefits
from a portion of these items was not more likely than not due to the fact that we had insufficient future
taxable income from capital gain sources. The valuation allowance was eliminated in 2009 due to taxable
income  from  capital  gain  sources  and  an  increase  in  anticipated  future  taxable  income  from  capital  gain
sources. The 2009 taxable income from capital gain sources resulted from the recognition of net realized
gains  on  sales  of  available  for  sale  fixed  maturity  and  equity  securities  that  were  sold  as  part  of  a  tax
planning strategy to generate taxable capital gains to offset the recognition of capital losses for income tax

F-51

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Income Taxes (Continued)

purposes  and  resulted  in  $11.9  million  recognized  as  a  component  of  2009  income  tax  expense.  The
remaining  $22.5  million  of  the  valuation  allowance  was  reversed  through  an  adjustment  to  retained
earnings.  The  increase  in  anticipated  future  taxable  income  from  capital  gain  sources  resulted  from  an
increase in unrealized gains on securities in our available for sale investment portfolio which may be sold
as part of a tax planning strategy to generate capital  gains to offset capital losses.

Included  in  the  deferred  income  taxes  is  the  expected  income  tax  benefit  attributable  to  unrealized
losses  on  available  for  sale  fixed  maturity  securities.  There  is  no  valuation  allowance  provided  for  the
deferred tax asset attributable to unrealized losses on available for sale fixed maturity securities. Manage-
ment expects that the passage of time will result in the reversal of these unrealized losses due to the fair
value  increasing  as  these  securities  near  maturity.  Management  has  the  intent  and  ability  to  hold  these
securities to maturity because we generate adequate cash flow from new business to fund all foreseeable
cash flow needs and do not believe it would ever be necessary to liquidate these securities at a loss to meet
cash  flow  needs.  For  deferred  income  taxes  related  to  unrealized  losses  on  equity  securities,  we  had
sufficient  future  taxable  income  from  capital  gain  sources  to  support  the  realizability  of  the  deferred  tax
asset.

Realization of our deferred income tax assets is more likely than not based on expectations as to our
future taxable income and considering all other available evidence, both positive and negative. Therefore,
no valuation allowance against deferred income tax assets has been established as of December 31, 2010
and 2009.

There were no material income tax contingencies requiring recognition in our consolidated financial
statements  as  of  December  31,  2010.  We  are  no  longer  subject  to  income  tax  examinations  by  tax
authorities for years prior to 2007.

At  December  31,  2010,  we  had  non-life  net  operating  loss  carryforwards  for  federal  income  tax

purposes  totaling $22.0 million which  expire beginning in 2018  through 2030.

9. Notes Payable and Amounts Due Under Repurchase Agreements

In September 2010, we issued $200.0 million principal amount of 3.5% Convertible Senior Notes Due
2015  (the  ‘‘2015  notes’’).  The  2015  notes  have  a  stated  interest  rate  of  3.5%,  mature  on  September  15,
2015,  and  are  intended  to  be  settled  in  cash;  however,  in  certain  limited  circumstances  we  have  the
discretion  to  settle  in  shares  of  our  common  stock  or  a  combination  of  cash  and  shares  of  our  common
stock.  Contractual  interest  payable  on  the  2015  notes  began  accruing  in  September  2010  and  is  payable
semi-annually in arrears each March 15th and September 15th. The initial purchaser’s transaction fees and
expenses totaling $6.8 million were capitalized as deferred financing costs and will be amortized over the
term of the 2015 notes using the effective interest method.

Upon  occurrence  of  any  of  the  conditions  described  below,  holders  may  convert  their  2015  notes  at
the applicable conversion rate at any time prior to June 15, 2015. On or after June 15, 2015 through the
maturity  date  of  September  15,  2015,  holders  may  convert  each  of  their  2015  notes  at  the  applicable
conversion rate regardless of the following conditions:

(cid:127) during  the  5  business  day  period  after  any  10  consecutive  trading  day  period  (the  ‘‘measurement
period’’) in which the trading price per $1,000 principal amount of notes was less than 98% of the
product of the last reported sale price of our common stock and the applicable conversion rate on
such trading day;

F-52

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

9. Notes Payable and Amounts Due Under Repurchase Agreements (Continued)

(cid:127) during any calendar quarter commencing after December 31, 2010, the Notes may be converted if
the  last  reported  price  of  the  common  stock  for  at  least  20  trading  days  (whether  or  not
consecutive) during the period of 30 consecutive trading days ending on the last trading day of the
immediately  preceding  calendar  quarter  is  greater  than  or  equal  to  130%  of  the  applicable
conversion price on each applicable trading  day.  The ‘‘last  reported sale  price’’ means the  closing
sale price per share (or if no closing sale price is reported, the average of the bid and ask prices or,
if more than one in either case, the average of the average bid and the average ask prices) on that
date  as  reported in composite transactions for  the New York Stock Exchange;  or

(cid:127) upon the occurrence of specified corporate transactions.

The initial conversion rate for the 2015 notes is 80 shares of our common stock per $1,000 principal
amount of 2015 notes, equivalent to a conversion price of approximately $12.50 per share of our common
stock,  with  the  amount  due  on  conversion.  Upon  conversion,  a  holder  will  receive  the  sum  of  the  daily
settlement  amounts,  calculated  on  a  proportionate  basis  for  each  day,  during  a  specified  observation
period following the conversion date.

If a fundamental change, as defined in the indenture, occurs prior to maturity and our stock price is at
least $10.00 per share at that time, the conversion rate will increase by an additional amount of up to 20
shares of our common stock per $1,000 principal amount of 2015 notes, which amount would be paid to
each  holder that elects to convert its  2015  notes at that time.

The  conversion  option  of  the  2015  notes  (the  ‘‘2015  notes  embedded  conversion  derivative’’)  is  an
embedded  derivative  that  requires  bifurcation  from  the  2015  notes  and  is  accounted  for  as  a  derivative
liability,  which  is  included  in  Other  liabilities  in  our  Consolidated  Balance  Sheets.  The  fair  value  of  the
2015 notes embedded conversion derivative at the time of issuance of the 2015 notes was $37.0 million, and
was recorded as the original debt discount for purposes of accounting for the debt component of the 2015
notes.  This  discount  will  be  recognized  as  interest  expense  using  the  effective  interest  method  over  the
term  of  the  2015  notes.  The  estimated  fair  value  of  the  2015  notes  embedded  conversion  derivative  was
$66.6 million as of December 31, 2010.

Concurrently with the issuance of the 2015 notes, we entered into hedge transactions (the ‘‘2015 notes
hedges’’) with various parties whereby we have the option to receive the cash equivalent of the conversion
spread on approximately 16.0 million shares of our common stock based upon a strike price of $12.50 per
share, subject to certain conversion rate adjustments in the 2015 notes. These options expire on Septem-
ber 15, 2015 and must be settled in cash. The aggregate cost of the 2015 notes hedges was $37.0 million.
The  2015  notes  hedges  are  accounted  for  as  derivative  assets,  and  are  included  in  Other  assets  in  our
Consolidated  Balance  Sheets.  The  estimated  fair  value  of  the  2015  notes  hedges  was  $66.6  million  as  of
December 31, 2010.

The 2015 notes embedded conversion derivative and the 2015 notes hedges are adjusted to fair value
each  reporting  period  and  unrealized  gains  and  losses  are  reflected  in  our  Consolidated  Statements  of
Operations.

F-53

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

9. Notes Payable and Amounts Due Under Repurchase Agreements (Continued)

In  separate  transactions,  we  also  sold  warrants  (the  ‘‘2015  warrants’’)  to  two  counterparties  for  the
purchase of up to approximately 16.0 million shares of our common stock at a price of $16.00 per share.
The  warrants  expire  on  various  dates  from  December  2015  through  March  2016  and  are  intended  to  be
settled in net shares. The total number of shares of common stock deliverable under the 2015 warrants is,
however, currently limited to 11.6 million shares. We received $15.6 million in cash proceeds from the sale
of the 2015 warrants, which has been recorded as an increase in additional paid-in capital. Changes in the
fair value of these warrants will not be recognized in our Consolidated Financial Statements as long as the
instruments  remain  classified  as  equity.  The  warrants  are  included  in  diluted  earnings  per  share  to  the
extent the impact is dilutive.

In December 2004, we issued $260.0 million of convertible senior notes due December 15, 2024 (the
‘‘2024  notes’’),  of  which  $22.9  million  was  assigned  to  the  equity  component  (net  of  income  tax  of
$16.1  million).  In  December  2009,  we  issued  $115.8  million  of  contingent  convertible  senior  notes  due
December 15, 2029 (the ‘‘2029 notes’’), of which $15.6 million was assigned to the equity component (net
of  income  tax  of  $11.0  million).  $52.2  million  of  the  December  2029  notes  were  issued  for  cash,  and
$63.6 million were issued in exchange  of  $63.6 million of the 2024 notes.

The 2024 notes and 2029 notes bear interest at a fixed rate of 5.25% per annum. Interest is payable
semi-annually  in  arrears  on  June  6  and  December  6  of  each  year.  In  addition  to  regular  interest  on  the
notes, beginning with the six-month interest period ending June 6, 2012 for the December 2024 notes and
June 6, 2015 for the 2029 notes, we will also pay contingent interest under certain conditions at a rate of
0.5% per annum based on the average trading price of  the notes  during  a specified period.

The 2024 and 2029 notes are convertible at the holders’ option prior to the maturity date into cash and

shares of our common stock under the following conditions:

(cid:127) during any fiscal quarter, if the closing sale price of our common stock for at least 20 trading days in
the  period  of  30  consecutive  trading  days  ending  on  the  last  trading  day  of  the  fiscal  quarter
preceding the quarter in which the conversion occurs is more than 120% of the conversion price of
the notes in effect on that 30th trading  day;

(cid:127) we have called the notes for redemption and the redemption has not yet occurred;  or

(cid:127) upon the occurrence of specified corporate transactions.

Holders may convert any outstanding notes into cash and shares of our common stock at a conversion
price per share of $14.03 for the 2024 notes and $9.69 for the 2029 notes. This represents a conversion rate
of  approximately  71.3  shares  and  103.2  shares  of  common  stock  per  $1,000  in  principal  amount  of  notes
(the ‘‘conversion rate’’) for the 2024 notes and the 2029 notes, respectively. Subject to certain exceptions
described  in  the  indentures  covering  these  notes,  at  the  time  the  notes  are  tendered  for  conversion,  the
value  (the  ‘‘conversion  value’’)  of  the  cash  and  shares  of  our  common  stock,  if  any,  to  be  received  by  a
holder converting $1,000 principal amount of the notes will be determined by multiplying the conversion
rate by the ‘‘ten day average closing stock price’’, which equals the average of the closing per share prices
of our common stock on the New York Stock Exchange on the ten consecutive trading days beginning on
the  second  trading  day  following  the  day  the  notes  are  submitted  for  conversion.  We  will  deliver  the
conversion value to holders as follows: (1) an amount in cash (the ‘‘principal return’’) equal to the lesser of
(a) the aggregate conversion value of the notes to be converted and (b) the aggregate principal amount of
the notes to be converted, and (2) if the aggregate conversion value of the notes to be converted is greater
than the principal return, an amount in shares (the ‘‘net shares’’) equal to such aggregate conversion value

F-54

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

9. Notes Payable and Amounts Due Under Repurchase Agreements (Continued)

less the principal return (the ‘‘net share amount’’) and (3) an amount in cash in lieu of fractional shares of
common stock. The number of net shares to be paid will be determined by dividing the net share amount
by the ten day average closing stock price.

We  may  redeem  some  or  all  of  the  2024  notes  and  the  2029  notes  at  any  time  on  or  after
December  15,  2011  and  December  15,  2014,  respectively.  In  addition,  the  holders  may  require  us  to
repurchase all or a portion of their 2024 notes on December 15, 2011, 2014 and 2019 or their 2029 notes on
December 15, 2014, 2019 and 2024 and upon a change in control, as defined in the indenture governing the
notes, holders may require us to repurchase all or a portion of their notes for a period of time after the
change in control. The redemption price or repurchase price shall be payable in cash and equal to 100% of
the  principal  amount  of  the  notes  plus  accrued  and  unpaid  interest  (contingent  interest  and  liquidated
damages, if any) up to but not including the  date of  redemption  or  repurchase.

Our convertible notes are senior unsecured obligations and rank equally in right of payment with all
existing and future senior indebtedness and senior to any existing and future subordinated indebtedness.
Our  convertible  notes  effectively  rank  junior  in  right  of  payment  to  any  existing  and  future  secured
indebtedness to the extent of the value of the assets securing such secured indebtedness. Our convertible
notes are structurally subordinated to all liabilities of our subsidiaries.

We are required to include the dilutive effect of the 2024 and 2029 notes in our diluted earnings per
share  calculation.  Because  these  notes  include  a  mandatory  cash  settlement  feature  for  the  principal
amount, incremental dilutive shares will only exist when the fair value of our common stock at the end of
the reporting period exceeds the conversion price per share of $14.03 for the 2024 notes and $9.69 for the
2029 notes. At December 31, 2010, the conversion premium of the 2029 notes was dilutive and the effect
has been included in diluted earnings per share for the year ended December 31, 2010. The 2015 notes and
the 2015 notes hedges are excluded from the dilutive effect in our diluted earnings per share calculation as
they are currently to be settled only in cash. The 2015 warrants could have a dilutive effect on our earnings
per share to the extent that the price of our common stock exceeds the strike price of the 2015 warrants.

We purchased $78.1 million principal amount of the 2024 notes, carrying $7.4 million of unamortized
debt discounts and debt issue costs, in 2008 for $61.4 million in cash, of which $0.4 million was assigned to
the  reacquisition  of  the  equity  component  which  resulted  in  gains  totaling  $9.7  million.  In  2009,  we
exchanged five million shares of our common stock for $37.2 million principal amount of the 2024 notes
which resulted in a gain on exchange of debt of $3.1 million. The fair value of our common stock issued
was  $31.2  million  and  the  2024  notes  extinguished  in  the  common  stock  for  debt  exchange  carried
unamortized debt discount and debt issue costs totaling $2.9 million. The $63.6 million principal amount of
the 2024 notes extinguished in the debt for debt exchange in 2009 carried unamortized debt discount and
debt  issue  costs  totaling  $3.8  million.  In  2010,  we  extinguished  $6.7  million  principal  amount  of  the
outstanding  2024  notes  for  $6.6  million  in  cash.  The  extinguished  notes  carried  unamortized  debt  issue
costs  and  unamortized  debt  discounts  totaling  $0.3  million.  No  value  was  assigned  to  reacquire  of  the
equity component of the debt. A $0.3 million loss on extinguishment of debt was recorded for the amount
that the cash payment exceeded the carrying of value the notes  extinguished.

F-55

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

9. Notes Payable and Amounts Due Under Repurchase Agreements (Continued)

The liability and equity components of the 2024 notes and 2029 notes are accounted for separately in
the  consolidated  balance  sheets.  The  liability  component  of  the  2015  notes  and  the  liability  and  equity
components of the 2024 notes and 2029  notes are as follows:

December 31, 2010

December 31,  2009

September 2015
Notes

December 2029
Notes

December 2024
Notes

December 2029
Notes

December 2024
Notes

(Dollars in thousands)

(Dollars in thousands)

Notes payable:

Principal amount of

liability component . . . .
Unamortized discount . . .

$200,000
(35,335)

$115,839
(22,306)

$74,494
(1,857)

$115,839
(26,542)

$81,152
(3,982)

Net carrying amount of

liability component . . . .

$164,665

$ 93,533

$72,637

$ 89,297

$77,170

Additional paid-in capital:

Carrying amount of equity
component . . . . . . . . . .

Amount by which the

if-converted value exceeds
principal . . . . . . . . . . . . .

$ 15,586

$22,637

$ 15,586

$22,637

$

800

$ 34,191

$ —

$

—

$ —

The discount is being amortized over the expected life of the notes, which is December 15, 2011 for
the  2024  notes,  December  15,  2014  for  the  2029  notes  and  September  15,  2015  for  the  2015  notes.  The
expected  life  of  the  notes  are  based  on  the  dates  at  which  we  may  redeem  the  notes  or  the  holders  may
require  us  to  repurchase  the  notes.  The  effective  interest  rates  are  8.9%,  8.5%  and  11.9%  on  the  2015
notes,  2024  notes  and  2029  notes,  respectively.  The  interest  cost  recognized  in  operations  for  the
convertible senior notes, inclusive of the coupon and amortization of the discount and debt issue costs was
$20.9  million,  $12.8  million,  and  $15.0  million  for  the  years  ended  December  31,  2010,  2009  and  2008,
respectively.

During 2006, we entered into a $150 million revolving line of credit agreement with eight banks. The
revolving period of the facility is five years. The applicable interest rate is floating at LIBOR plus 0.80% or
the greater of prime rate or federal funds rate plus 0.50%, as elected by us. In September 2010, we used
$150 million of the 2015 notes proceeds to pay off the revolving line of credit. No amount was outstanding
at  December  31,  2010.  The  amount  outstanding  under  the  revolving  line  of  credit  was  $150.0  million  at
December 31, 2009. Under this agreement, we are required to maintain a minimum risk-based capital ratio
at American Equity Life, a maximum ratio of debt to total capital, minimum consolidated net worth and a
minimum cash coverage ratio. We are in compliance with all debt covenants at December 31, 2010.

Subsequent to December 31, 2010, we terminated the $150 million revolving line of credit agreement
and entered into a $160 million revolving line of credit agreement with seven banks. The revolving period
of  the  $160  million  facility  will  be  three  years.  The  interest  rate  will  be  floating  at  a  rate  based  on  our
election that will be equal to the applicable base rate (highest of the rate of interest publicly announced by
JPMorgan Chase Bank as its prime rate in effect at its principal office in New York City, the federal funds
effective rate from time to time plus 0.50% and the adjusted LIBOR for a one month interest period on

F-56

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

9. Notes Payable and Amounts Due Under Repurchase Agreements (Continued)

such day plus 1.00%) plus the applicable margin or the adjusted LIBOR plus the applicable margin. The
applicable margin and commitment fee rate are based on our credit rating and can change throughout the
period  of  the  credit  facility.  Based  on  our  current  credit  rating  the  applicable  margin  is  2.00%  and  the
commitment fee is 0.50% on the unused portion of credit available. Under this agreement, we are required
to maintain a minimum risk-based capital ratio at American Equity Life, a maximum ratio of debt to total
capital, a minimum cash coverage ratio, and a minimum level of statutory surplus at American Equity Life.

As  part  of  our  investment  strategy,  we  enter  into  securities  repurchase  agreements  (short-term
collateralized  borrowings).  We  had  no  borrowings  under  repurchase  agreements  during  2010.  The  maxi-
mum  amount  borrowed  during  2009  and  2008  was  $440.0  million  and  $641.1  million,  respectively.  When
we do borrow cash on these repurchase agreements, we pledge collateral in the form of debt securities with
fair values approximately equal to the amount due and we use the cash to purchase debt securities ahead
of the time we collect the cash from selling annuity policies to avoid a lag between the investment of funds
and  the  obligation  to  credit  interest  to  policyholders.  We  earn  investment  income  on  the  securities
purchased  with  these  borrowings  at  a  rate  in  excess  of  the  cost  of  these  borrowings.  Such  borrowings
averaged $150.7 million and $359.9 million for the years ended December 31, 2009 and 2008, respectively.
The weighted average interest rate on amounts due under repurchase agreements was 0.35% and 2.28%
for the years ended December 31, 2009 and 2008,  respectively.

10. Subordinated Debentures

Our  wholly-owned  subsidiary  trusts  (which  are  not  consolidated)  have  issued  fixed  rate  and  floating
rate trust preferred securities and have used the proceeds from these offerings to purchase subordinated
debentures  from  us.  We  also  issued  subordinated  debentures  to  the  trusts  in  exchange  for  all  of  the
common  securities  of  each  trust.  The  sole  assets  of  the  trusts  are  the  subordinated  debentures  and  any
interest  accrued  thereon.  The  interest  payment  dates  on  the  subordinated  debentures  correspond  to  the
distribution  dates  on  the  trust  preferred  securities  issued  by  the  trusts.  The  trust  preferred  securities
mature simultaneously with the subordinated debentures. Our obligations under the subordinated deben-
tures and related agreements provide a full and unconditional guarantee of payments due under the trust
preferred securities.

F-57

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. Subordinated Debentures (Continued)

Following is a summary of subordinated debt obligations to the trusts at December 31, 2010 and 2009:

December 31,

2010

2009

Interest Rate

Due Date

American Equity Capital Trust I . . .
American Equity Capital Trust II . . .
American Equity Capital Trust III . .
American Equity Capital Trust IV . .
American Equity Capital Trust VII .
American Equity Capital Trust VIII .
American Equity Capital Trust IX . .
American Equity Capital Trust X . . .
American Equity Capital Trust XI . .
American Equity Capital Trust XII .

(Dollars in thousands)
$ 22,953
$ 22,893
75,784
75,932
27,840
27,840
12,372
12,372
10,830
10,830
20,620
20,620
15,470
15,470
20,620
20,620
20,620
20,620
41,238
41,238

$268,435

$268,347

*—three month London Interbank Offered  Rate

September 30,  2029
June 1, 2047
April 29, 2034
January 8,  2034

8%
5%
*LIBOR (cid:5)  3.90%
*LIBOR + 4.00%
*LIBOR  +  3.75% December  14, 2034
*LIBOR  +  3.75% December  15, 2034
*LIBOR + 3.65%
*LIBOR + 3.65% September 15, 2035
*LIBOR + 3.65% December 15, 2035
*LIBOR  +  3.50%

June 15,  2035

April  7, 2036

The  interest  rate  for  Trust  XI  was  fixed  at  8.595%  for  5  years  until  December  15,  2010  and  is  now
floating based upon the three month London Interbank Offered Rate (‘‘LIBOR’’) plus 3.65%. See note 5
for discussion on interest rate swaps used to manage the interest rate risk on our subordinated debentures.

American Equity Capital Trust I issued 865,671 shares of 8% trust preferred securities, of which 2,000
shares  are  held  by  one  of  our  subsidiaries.  During  2010  and  2008,  2,010  and  8,333  shares  of  these  trust
preferred securities converted into 7,444 and 30,862 shares of our common stock, respectively. There were
no conversions during 2009. The remaining 736,328 shares of these trust preferred securities not held by a
subsidiary are convertible into 2,727,084 shares of our  common stock.

The principal amount of the subordinated debentures issued by us to American Equity Capital Trust
II (‘‘Trust II’’) is $100.0 million. These debentures were assigned a fair value of $74.7 million at the date of
issue (based upon an effective yield-to-maturity of 6.8%). The difference between the fair value at the date
of  issue  and  the  principal  amount  is  being  accreted  over  the  life  of  the  debentures.  The  trust  preferred
securities issued by Trust II were issued to Iowa Farm Bureau Federation, which owns more than 50% of
the  voting  capital  stock  of  FBL  Financial  Group,  Inc.  (‘‘FBL’’),  parent  company  of  EquiTrust.  The
consideration received by Trust II in connection with the issuance of its trust preferred securities consisted
of fixed income securities of equal value  which were issued by FBL.

11. Retirement and Share-based Compensation Plans

We have adopted a contributory defined contribution plan which is qualified under Section 401(k) of
the  Internal  Revenue  Code.  The  plan  covers  substantially  all  of  our  full-time  employees  subject  to
minimum eligibility requirements. Employees can contribute a percentage of their annual salary (up to a
maximum  contribution  of  $16,500  in  2010  and  2009  and  $15,500  in  2008)  to  the  plan.  We  contribute  an
additional  amount,  subject  to  limitations,  based  on  the  voluntary  contribution  of  the  employee.  Further,
the plan provides for additional employer contributions based on the discretion of the Board of Directors.

F-58

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

11. Retirement and Share-based Compensation Plans (Continued)

Plan  contributions  charged  to  expense  was  $0.3  million  for  the  year  ended  December  31,  2010  and
$0.2 million for each of the years ended December 31, 2009  and 2008.

During  2010,  we  established  the  American  Equity  Investment  Life  Holding  Company  Short-Term
Performance  Incentive  Plan.  Under  this  plan,  certain  members  of  our  senior  management  may  receive
incentive  awards  comprised  of  a  cash  component  and  a  restricted  stock  component.  Shares  of  restricted
stock received will be granted pursuant to the 2009 Employee Incentive Plan and will vest on the date three
years  following  the  date  the  Committee  approves  the  payment  of  the  incentive  award  provided  that  the
participant remains employed by us. Shares vest immediately for participants 65 years of age with 10 years
of  service  with  us.  Compensation  expense  under  this  plan  is  recognized  upon  approval  of  the  incentive
award by the compensation committee.

We  have  deferred  compensation  arrangements  with  certain  officers,  directors,  and  consultants,
whereby these individuals agreed to take our common stock at a future date in lieu of cash payments at the
time  of  service.  The  common  stock  is  to  be  issued  in  conjunction  with  a  ‘‘trigger  event’’,  as  that  term  is
defined in the individual agreements. At December 31, 2010 and 2009, these individuals have earned, and
we have reserved for future issuance, 479,972 and 434,029 shares of common stock, respectively, pursuant
to these arrangements. We have incurred share-based compensation expense of $0.4 million for the year
ended December 31, 2010, $0.1 million for the year ended December 31, 2009 and $0.2 million for the year
ended December 31, 2008 under these arrangements.

We have deferred compensation agreements with certain officers whereby these individuals may defer
certain  bonus  compensation  which  is  deposited  into  the  American  Equity  Officer  Rabbi  Trust  (Officer
Rabbi Trust). The amounts deferred are invested in assets at the direction of the employee. The assets of
the Officer Rabbi Trust are included in our assets and a corresponding deferred compensation liability is
recorded.  The  deferred  compensation  liability  is  recorded  at  the  fair  market  value  of  the  assets  in  the
Officer Rabbi Trust with the change in fair value included as a component of compensation expense. The
deferred compensation liability related to these agreements was $2.3 million, $1.4 million and $1.3 million
at December 31, 2010, 2009 and 2008, respectively. During 2010, 2009 and 2008, the Officer Rabbi Trust
purchased 104,661 shares of our common stock at a cost of $1.2 million, 8,100 shares of our common stock
at a cost of $0.03 million and 28,333 shares of our common stock at a cost of $0.3 million, respectively. The
Officer  Rabbi  Trust  held  173,261  shares,  68,600  shares  and  65,351  shares  of  our  common  stock  at
December 31, 2010, 2009 and 2008, respectively, which are treated as treasury  shares.

During  1997,  we  established  the  American  Equity  Investment  NMO  Deferred  Compensation  Plan
(‘‘NMO  Deferred  Compensation  Plan’’)  whereby  agents  can  earn  common  stock  in  addition  to  their
normal  commissions.  The  NMO  Deferred  Compensation  Plan  was  effective  until  December  31,  2006  at
which time it was suspended. Awards were calculated using formulas determined annually by our Board of
Directors and are generally based upon new annuity deposits. These shares will be distributed at the end of
the vesting and deferral period of 9 years. We recognize commission expense and an increase to additional
paid-in  capital  as  share-based  compensation  when  the  awards  vest.  For  the  years  ended  December  31,
2010,  2009  and  2008,  agents  vested  in  1,052  shares,  53,208  shares  and  164,777  shares  of  common  stock,
respectively,  and  we  recorded  commission  expense  (capitalized  as  deferred  policy  acquisition  costs)  of
$0.01  million,  $0.4  million  and  $1.2  million,  respectively,  under  these  plans.  At  December  31,  2010  and
2009, the total number of undistributed vested shares under the NMO Deferred Compensation Plan was
2,580,612 and 2,746,525, respectively. These shares are included in the computation of earnings per share

F-59

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

11. Retirement and Share-based Compensation Plans (Continued)

and earnings per share—assuming dilution. There were no unvested shares that potentially may be vested
in by agents in the future under the  NMO Deferred Compensation Plan as of  December 31,  2010.

We  have  a  Rabbi  Trust,  the  NMO  Deferred  Compensation  Trust  (the  ‘‘NMO  Trust’’)  which  has
purchased  shares  of  our  common  stock  to  fund  the  amount  of  vested  shares  under  the  NMO  Deferred
Compensation  Plan.  The  common  stock  held  in  the  NMO  Trust  is  treated  as  treasury  stock.  The  NMO
Trust purchased 4,262 shares and 163,161 shares of our common stock during 2009 and 2008 at a cost of
$0.01 million and $1.6 million, respectively. The NMO Trust did not purchase any shares during 2010. The
NMO  Trust  distributed  166,965  and  334,515  shares  during  2010  and  2009,  respectively.  The  number  of
shares held by the NMO Trust at December 31, 2010 and 2009 was 1,855,835 and 2,022,800, respectively.

Our  1996  Stock  Option  Plan,  2000  Employee  Stock  Option  Plan  and  2000  Directors  Stock  Option
Plan authorized grants of options to officers, directors and employees for an aggregate of up to 3,225,000
shares  of  our  common  stock.  All  options  granted  under  these  plans  have  10  year  terms  and  a  six  month
vesting period after which they become fully exercisable immediately. At December 31, 2010, we had no
shares  of  common  stock  available  for  future  grant  under  these  plans.  In  2009,  we  adopted  the  2009
Employee Incentive Plan which authorizes the grant of options, stock appreciation rights, restricted stock
awards and restricted stock units convertible into or based upon our common stock up to 2,500,000 shares.
All options granted under this plan have 10 year terms and a 3 year vesting period after which they become
fully exercisable immediately. At December 31, 2010, we had 1,818,500 shares of common stock available
for future grant under the 2009 Employee Incentive Plan.

The  fair  value  for  each  stock  option  granted  to  officers,  directors  and  employees  during  the  years
ended December 31, 2010, 2009 and 2008 was estimated at the date of grant using a Black-Scholes option
valuation model with the following assumptions:

Year Ended December 31,

2010

2009

2008

Directors and
Retirement
Eligible
Employees

Non-
Retirement
Eligible
Employees

Average risk-free interest rate . . . . . . . .
Dividend yield . . . . . . . . . . . . . . . . . . .
Average expected life . . . . . . . . . . . . . .
Volatility . . . . . . . . . . . . . . . . . . . . . . .

2.17%
0.8%

2.99%
0.8%

3.45% 3.90%
0.6%
1.2%

5 years

8 years

8 years

8 years

75.7%

75.7%

67.0% 26.0%

The risk-free interest rate is based on the U.S. Treasury yield curve in effect at the time of grant. We
use the historical realized volatility of our stock for the expected volatility assumption within the valuation
model. For options granted since 2007, the weighted average expected term for the majority of our options
were calculated using average historical  behavior.

During  2007,  we  established  the  Independent  Insurance  Agent  Stock  Option  Plan.  During  2010,  we
established  the  2010  Independent  Insurance  Agent  Stock  Option  plan.  Under  these  plans,  agents  of
American  Equity  Life  may  receive  grants  of  options  to  acquire  shares  of  our  common  stock  based  upon
their individual sales. The plan authorizes grants of options to agents for an aggregate of up to 5,000,000
shares  of  our  common  stock.  We  recognize  commission  expense  and  an  increase  to  additional  paid-in
capital  as  share-based  compensation  equal  to  the  fair  value  of  the  options  as  they  are  earned.  The  fair

F-60

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

11. Retirement and Share-based Compensation Plans (Continued)

value  of  the  options  are  estimated  using  a  Black-Scholes  option  valuation  model  until  the  grant  date,  at
which  time  the  options  are  included  as  permanent  equity.  The  assumptions  used  for  estimating  the  fair
value  of  the  options  for  2010  were  an  average  risk  fee  rate  of  1.44%,  dividend  yield  of  0.78%,  average
expected life of 33⁄4 years and volatility of 68.04%. The assumptions used for estimating the fair value of the
options for 2009 were an average risk fee rate of 2.22%, dividend yield of 1.05%, average expected life of
33⁄4 years and volatility of 59.8%. The assumptions used for estimating the fair value of the options for 2008
were  an  average  risk  fee  rate  of  1.46%,  dividend  yield  of  1%,  average  expected  life  of  33⁄4  years  and
volatility of 46.6%. American Equity Life’s agents earned 670,850 options during 2008, which were granted
in January 2009, and we recorded commission expense (capitalized as deferred policy acquisition costs) of
$1.6  million  in  2008.  American  Equity  Life’s  agents  earned  1,052,000  options  during  2009,  which  were
granted in January 2010, and we recorded commission expense (capitalized as deferred policy acquisition
costs) of $3.4 million in 2009. American Equity Life’s agents earned 1,361,900 options during 2010, which
were  granted  in  January  2011,  and  we  recorded  commission  expense  (capitalized  as  deferred  policy
acquisition  costs)  of  $8.2  million  in  2010.  All  options  granted  have  7  year  terms  and  a  six  month  vesting
period after which they become exercisable  immediately.

Changes in the number of stock options outstanding during the years ended December 31, 2010, 2009

and 2008 are as follows:

Number of
Shares

Weighted-Average
Exercise Price
per Share

Total
Exercise
Price

(Dollars in thousands,
except per share data)
$ 9.62
9.11
10.54
6.18

1,451,017
986,550
(17,650)
(35,529)

$13,962
8,990
(186)
(220)

22,546
6,926
(1,852)
—

27,620
15,726
(1,037)
(6,122)

$36,187

9.46
6.86
7.37
—

8.79
8.76
8.80
8.64

8.78

Outstanding at January 1, 2008 . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2008 . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at December 31, 2009 . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .

2,384,388
1,009,250
(251,449)
—

3,142,189
1,794,200
(120,000)
(695,539)

Outstanding at December 31, 2010 . . . . . . . . .

4,120,850

F-61

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

11. Retirement and Share-based Compensation Plans (Continued)

The following table summarizes information about stock options outstanding at December 31, 2010:

Range of Exercise Prices

Stock Options Outstanding

Stock Options Vested

Number of
Awards

Remaining
Life (yrs)

Weighted-Average
Exercise Price
Per Share

Number of
Awards

Remaining
Life (yrs)

Weighted-Average
Exercise Price
Per Share

$5.07 -  $5.07 . . . . . . . .
$5.85 -  $9.16 . . . . . . . .
$9.49 - $11.46 . . . . . . .
$11.88 - $14.34 . . . . . . .

12,500
2,422,850
1,662,500
23,000

$5.07 -  $14.34 . . . . . . .

4,120,850

5.44
5.48
6.35
5.39

5.83

$ 5.07
7.72
10.30
12.54

8.78

—
2,077,850
499,000
23,000

2,599,850

—
5.02
3.53
5.39

4.74

$ —
7.87
10.76
12.54

8.47

The aggregate intrinsic value for stock options outstanding and vested awards was $15.5 million and
$6.5  million,  respectively,  at  December  31,  2010.  For  the  years  ended  December  31,  2010  and  2008,  the
total  intrinsic  value  of  options  exercised  by  officers,  directors  and  employees  was  $0.6  million  and
$0.1  million,  respectively.  There  were  no  option  exercises  during  the  year  ended  December  31,  2009.
Intrinsic value for stock options is calculated as the difference between the exercise price of the underlying
awards  and  the  quoted  price  of  our  common  stock  as  of  the  reporting  date.  Cash  received  from  stock
options  exercised  for  the  years  ended  December  31,  2010  and  2008  was  $6.1  million  and  $0.2  million,
respectively. The tax benefit realized for the tax deduction from the exercise of stock options by officers,
directors,  employees  and  agents  for  the  years  ended  December  31,  2010  and  2008  was  $0.3  million  and
$0.1 million, respectively.

We established the American Equity Investment Employee Stock Ownership Plan (‘‘ESOP’’) effective
July  1,  2007.  The  principal  purpose  of  the  ESOP  is  to  provide  each  eligible  employee  with  an  equity
interest in us. Employees become eligible once they have completed a minimum of six months of service.
Employees become 100% vested after two years of service. Our contribution to the ESOP is determined by
the Board of Directors.

In  August  2007,  we  issued  a  loan  to  the  ESOP  in  the  amount  of  $7.0  million  to  purchase  650,000
shares of our common stock from David J. Noble, our Executive Chairman. The loan is to be repaid over a
period of 20 years with annual interest payments due on December 31 of each year. Principal payments in
the amount of $1.8 million are due on December 31, 2012, 2017, and 2022 with the final principal payment
due  on  August  31,  2027.  The  loan  is  eliminated  in  the  consolidated  financial  statements.  The  shares
purchased by the ESOP were pledged as collateral for this debt and are reported as unallocated common
stock held by the ESOP, a contra-equity account in stockholders’ equity. When shares are committed for
release, the shares become outstanding for earnings per share computations. For each plan year in which a
payment  or  prepayment  of  principal  or  interest  is  made,  we  will  release  from  the  pledge  the  number  of
shares  determined  under  the  principal  and  interest  method.  Dividends  on  allocated  ESOP  shares  are
recorded  as  a  reduction  in  retained  earnings  and  are  credited  to  employee  accounts.  Dividends  on
unallocated shares held by the ESOP will be used to repay indebtedness. As of December 31, 2010, 2009
and 2008, there were 50,479 shares, 35,993 shares and 22,179 shares committed for release and compensa-
tion  expense  of  $0.8  million,  $0.4  million  and  $0.3  million  was  recognized  in  2010,  2009  and  2008,
respectively. The fair value of 447,048 unreleased shares, 527,272 unreleased shares and 588,312 shares was
$5.6 million,$3.9 million and $4.1 million  at December  31, 2010, 2009 and 2008,  respectively.

F-62

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

12. Life Insurance Subsidiaries

Prior  approval  of  regulatory  authorities  is  required  for  the  payment  of  dividends  to  us  by  our  life
insurance  subsidiaries  which  exceed  an  annual  limitation.  During  2011,  American  Equity  Life  can  pay
dividends to us of $187.5 million, without prior approval from regulatory authorities.

Statutory accounting practices prescribed or permitted by regulatory authorities for our life insurance
subsidiaries  differ  from  GAAP.  Combined  net  income  (loss)  for  our  life  insurance  subsidiaries  as  deter-
mined in accordance with statutory accounting practices was $172.9 million (unaudited), $116.9 million and
$(7.1)  million  in  2010,  2009  and  2008,  respectively,  and  total  statutory  capital  and  surplus  of  our  life
insurance  subsidiaries  was  $1,400.7  million  and  $1,193.1  million  at  December  31,  2010  and  2009,  respec-
tively. Calculations using the NAIC formula at December 31, 2010, indicated that American Equity Life’s
ratio of total adjusted capital to the highest level of required capital at which regulatory action might be
initiated was 339%.

13. Commitments and Contingencies

We lease our home office space and certain equipment under various operating leases. Rent expense
for the years ended December 31, 2010, 2009 and 2008 totaled $1.9 million, $1.7 million and $1.4 million,
respectively. At December 31, 2010, the aggregate future minimum lease payments are $11.9 million. The
following  represents  payments  due  by  period  for  operating  lease  obligations  as  of  December  31,  2010
(dollars in thousands):

Year Ending December 31:
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,274
1,210
1,075
1,053
1,040
6,290

Assessments are, from time to time, levied on us by life and health guaranty associations in most states
in  which  we  are  licensed  to  cover  losses  to  policyholders  of  insolvent  or  rehabilitated  companies.  The
liability  established  by  us  for  future  assessments  related  to  the  insolvency  of  London  Pacific  Life  and
Annuity  Company  and  Lincoln  Memorial  Life  Insurance  Company  was  $0.6  million  as  of  December  31,
2010  and  2009.  We  believe  the  liability  for  guaranty  fund  assessments  is  sufficient  to  provide  for  future
assessments based upon known insolvencies.

We  are  occasionally  involved  in  litigation,  both  as  a  defendant  and  as  a  plaintiff.  In  addition,  state
regulatory bodies, such as state insurance departments, the SEC, FINRA, the Department of Labor, and
other  regulatory  bodies  regularly  make  inquiries  and  conduct  examinations  or  investigations  concerning
our  compliance  with,  among  other  things,  insurance  laws,  securities  laws,  the  Employee  Retirement
Income Security Act of 1974, as amended, and laws governing  the activities  of  broker-dealers.

In recent years, companies in the life insurance and annuity business have faced litigation, including
class action lawsuits, alleging improper product design, improper sales practices and similar claims. We are
currently a defendant in two lawsuits, one class action and one purported class action, involving allegations
of  improper  sales  practices  and  similar  claims  as  described  below.  In  February  2011,  we  entered  into  a
settlement with the plaintiffs in the class action lawsuit, which is subject to final court approval and is more
fully described below. The pending purported class action lawsuit referred to below is in the pre-litigation

F-63

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

13. Commitments and Contingencies  (Continued)

and  discovery  stages  and  we  do  not  have  sufficient  information  to  make  an  assessment  of  the  plaintiffs’
claims  for  liability  or  damages.  The  plaintiffs  are  seeking  undefined  amounts  of  damages  or  other  relief,
including  punitive  damages,  which  are  difficult  to  quantify  and  cannot  be  estimated  based  on  the
information  currently  available.  While  we  are  uncertain  as  to  the  ultimate  outcome  of  the  pending
purported  class  action  lawsuit,  there  can  be  no  assurance  that  such  litigation,  or  any  other  pending  or
future litigation, will not have a material adverse effect on our business, financial condition, or results of
operations.

We are a defendant in two cases, including (i) Stephens v. American Equity Investment Life Insurance
Company,  et.  al.,  in  the  San  Luis  Obispo  Superior  Court,  San  Francisco,  California  (complaint  filed
November  29,  2004)  (the  ‘‘SLO  Case’’)  and  (ii)  McCormack,  et  al.  v.  American  Equity  Investment  Life
Insurance  Company,  et  al.,  in  the  United  States  District  Court  for  the  Central  District  of  California,
Western Division and Anagnostis v. American Equity, et al., coordinated in the Central District, entitled, In
Re:  American  Equity  Annuity  Practices  and  Sales  Litigation,  in  the  United  States  District  Court  for  the
Central  District  of  California,  Western  Division  (complaint  filed  September  7,  2005)  (the  ‘‘Los  Angeles
Case’’).

The plaintiffs in the SLO Case represent a class of individuals who are California residents age 65 and
older and who either purchased their annuity from us through a co-defendant marketing organization or
who purchased one of a defined set of particular annuities issued by us. The named plaintiffs in this case
are: Chalys M. Stephens and John P. Stephens. Following a mediation conducted on January 21, 2011, we
reached a settlement in principal with the plaintiffs. Preliminary approval of the settlement was issued by
the court on March 1, 2011, and although we anticipate final court approval of the settlement, there can be
no assurance of such final approval. The settlement, if final court approval is received, will provide a total
settlement benefit of $36 million to past  and  present policyholders who are members  of  the class  and, if
awarded by the court, will provide for attorneys’ fees payable to the plaintiff’s counsel up to $11 million,
litigation expenses in an amount up to $950,000, and incentives of $25,000 payable to each of the two class
representatives. These amounts have been recorded as an other liability in the consolidated balance sheet
at  December  31,  2010.  The  net  charge  to  operations  of  the  settlement  (after  related  reductions  in
amortization  of  deferred  sales  inducements  and  deferred  policy  acquisition  costs  and  income  taxes)  was
$27.3 million and is included in our consolidated statement of operations for the year ended December 31,
2010.

The Los Angeles Case is a consolidated action involving several lawsuits filed by individuals, and the
individuals are seeking class action status for a national class of purchasers of annuities issued by us. The
named plaintiffs in this consolidated case are Bernard McCormack, Gust Anagnostis by and through Gary
S. Anagnostis and Robert C. Anagnostis, Regina Bush by and through Sharon Schipiour, Lenice Mathews
by and through Mary Ann Maclean and George Miller. The allegations generally attack the suitability of
sales  of  deferred  annuity  products  to  persons  over  the  age  of  65.  The  plaintiffs  seek  recessionary  and
injunctive  relief  including  restitution  and  disgorgement  of  profits  on  behalf  of  all  class  members  under
California  Business  &  Professions  Code  section  17200  et  seq.  and  Racketeer  Influenced  and  Corrupt
Organizations Act; compensatory damages for breach of fiduciary duty and aiding and abetting of breach
of fiduciary duty; unjust enrichment and constructive trust; and other pecuniary damages under California
Civil  Code  section  1750  and  California  Welfare  &  Institutions  Codes  section  15600  et  seq.  We  are
vigorously defending against both class  action status as well as  the underlying claims.

F-64

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

14. Sale of Our Common Stock

On August 20, 2009, we entered into distribution agreements with Fox-Pitt Kelton Cochran Caronia
Waller  (USA)  LLC  (‘‘FPK’’)  and  Sandler  O’Neill  &  Partners,  L.P.  (‘‘Sandler  O’Neill’’)  to  offer  and  sell
shares  of  our  common  stock  up  to  an  aggregate  offering  price  of  $50  million.  On  December  3,  2009,
Macquarie Capital (USA) Inc. (‘‘Macquarie Capital’’) assumed all of FPK’s rights and obligations under
our  distribution  agreement  with  FPK.  On  August  4,  2010,  we  provided  notice  to  Macquarie  Capital  and
Sandler O’Neill that we were terminating the distribution agreements. During 2009, we sold 132,300 shares
of  our  common  stock  pursuant  to  these  distribution  agreements,  resulting  in  gross  proceeds  to  us  of
$1.1 million, and we had no sales in 2010.

15. Earnings Per Share

The  following  table  sets  forth  the  computation  of  earnings  per  common  share  and  earnings  per

common share—assuming dilution:

Numerator:
Net income—numerator for earnings  per  common share . . . .
Interest on convertible subordinated  debentures (net of

Year Ended December 31,

2010

2009

2008

(Dollars in thousands, except per share data)

$

42,933

$

68,530

$

15,947

income tax benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,035

1,037

1,042

Numerator for earnings per common share—assuming

dilution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

43,968

$

69,567

$

16,989

Denominator:
Weighted average common shares outstanding(1) . . . . . . . . .
Effect of dilutive securities:

58,506,804

56,137,776

53,749,491

Convertible subordinated debentures . . . . . . . . . . . . . . . .
Convertible senior notes . . . . . . . . . . . . . . . . . . . . . . . . .
Stock options and deferred compensation  agreements . . . .

2,729,514
2,904,571
438,834

2,734,528
—
43,033

2,753,498
—
119,219

Denominator for earnings per common  share—assuming

dilution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

64,579,723

58,915,337

56,622,208

Earnings per common share . . . . . . . . . . . . . . . . . . . . . . . .
Earnings per common share—assuming dilution . . . . . . . . . .

$
$

0.73
0.68

$
$

1.22
1.18

$
$

0.30
0.30

(1) Weighted  average  common  shares  outstanding  include  shares  vested  under  the  NMO  Deferred

Compensation Plan and exclude unallocated shares  held  by  the ESOP.

F-65

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

15. Earnings Per Share (Continued)

Options to purchase shares of our common stock that were outstanding during the respective periods
indicated  but  were  not  included  in  the  computation  of  diluted  earnings  per  share  because  the  options’
exercise price was greater than the average  market  price of the  common  shares are  as follows:

Period

Number of
Shares

Range of
Exercise Prices

Year ended December 31, 2010 . . . . . . . . . . . . . . . . . . .
Year ended December 31, 2009 . . . . . . . . . . . . . . . . . . .
Year ended December 31, 2008 . . . . . . . . . . . . . . . . . . .

4,120,850
2,383,789
1,964,388

$8.75 - $14.34
$6.96 - $14.34
$7.33 - $14.34

In  November  2007,  our  board  of  directors  approved  a  share  repurchase  program  authorizing  us  to
repurchase  up  to  10,000,000  shares  of  our  common  stock.  Prior  to  the  suspension,  we  had  repurchased
3,845,296  shares  of  our  common  stock  at  a  cost  of  $33.3  million.  We  suspended  the  repurchase  of  our
common stock under this program during  August of 2008.

F-66

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

16. Quarterly Financial Information  (Unaudited)

Unaudited quarterly results of operations are  summarized below.

2010
Premiums and product charges . . . . . . . . . . . . . . . .
Net investment income . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of derivatives . . . . . . . . . . . . .
Net realized gains on investments, excluding  OTTI

losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net OTTI losses recognized in operations . . . . . . . .
Gain (loss) on retirement of debt . . . . . . . . . . . . . .
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share . . . . . . . . . . . . .
Earnings (loss) per common share—assuming

Quarter ended

March 31,

June 30,

September  30,

December 31,

(Dollars in thousands, except per share data)

$ 18,805
242,910
82,015

$ 21,260
254,845
(208,737)

$ 21,719
260,475
93,980

$ 19,273
277,876
201,604

9,903
(3,223)
—
350,410
14,885
0.26

1,063
(818)
(292)
67,321
(1,504)
(0.03)

11,298
(3,990)
—
383,482
20,514
0.35

1,462
(15,836)
—
484,379
9,038
0.15

dilution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0.25

(0.03)

0.33

0.14

2009
Premiums and product charges . . . . . . . . . . . . . . . .
Net investment income . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of derivatives . . . . . . . . . . . . .
Net realized gains on investments, excluding  OTTI

losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net OTTI losses recognized in operations . . . . . . . .
Gain (loss) on retirement of debt . . . . . . . . . . . . . .
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) per common share . . . . . . . . . . . . .
Earnings (loss) per common share—assuming

$ 18,537
220,654
(43,823)

$ 19,482
226,803
30,494

$ 19,001
241,471
121,507

$ 18,992
243,244
108,718

760
(13,438)
—
182,690
26,475
0.50

4,317
(5,643)
3,098
278,551
9,012
0.16

5,510
(44,575)
—
342,914
(2,978)
(0.05)

40,692
(23,115)
(3,773)
384,758
36,021
0.62

dilution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0.48

0.16

(0.05)

0.60

Earnings  per  common  share  for  each  quarter  is  computed  independently  of  earnings  per  common
share for the year. As a result, the sum of the quarterly earnings per common share amounts may not equal
the earnings per common share for the  year.

In  the  quarter  ended  December  31,  2010,  we  adjusted  for  an  overstatement  of  our  single  premium
immediate  annuity  reserves  that  resulted  in  a  cumulative  overstatement  of  net  income  for  the  first  three
quarters of 2010 of $1.2 million.

F-67

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

16. Quarterly Financial Information  (Unaudited)  (Continued)

The differences between the change in fair value of derivatives for each quarter primarily correspond
to the performance of the indices upon which our call options are based. The comparability of net income
(loss) is impacted by the application of fair value accounting to our fixed index annuity business as follows:

March 31,

June 30,

September 30,

December 31,

Quarter ended

2010 . . . . . . . . . . . . . . . . . . . . . . .
2009 . . . . . . . . . . . . . . . . . . . . . . .

$(12,883) $(30,536)
(12,541)

3,696

(Dollars in thousands)
$ (8,996)
(18,162)

$(14,301)
(2,938)

F-68

Schedule I—Summary of Investments—Other
Than Investments in Related Parties

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

December 31, 2010

Column A

Column B

Column C

Column  D

Type of Investment

Fixed maturity securities:

Available for sale

Amortized
Cost(1)

Fair
Value

Amount at
which shown
in the  balance
sheet

(Dollars in thousands)

United States Government full faith  and credit . . . . . . .
United States Government sponsored  agencies
. . . . . . .
United States municipalities, states and  territories . . . . .
Corporate securities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Residential mortgage backed securities . . . . . . . . . . . . .

$

4,082
2,994,174
2,397,622
7,325,988
2,900,028

$

4,388
3,003,651
2,367,003
7,577,064
2,878,557

$

4,388
3,003,651
2,367,003
7,577,064
2,878,557

Held for investment

. . . . . . .
United States Government sponsored  agencies
Redeemable preferred stock . . . . . . . . . . . . . . . . . . . . .

15,621,894

15,830,663

15,830,663

746,414
75,786

822,200

731,105
50,643

781,748

746,414
75,786

822,200

Total fixed maturity securities . . . . . . . . . . . . . . . . . . . . . . .

16,444,094

$16,612,411

16,652,863

Equity securities, available for sale:

Non-redeemable preferred stocks . . . . . . . . . . . . . . . . . . .
Common stocks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total equity securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

41,947
19,238

61,185

$

$

42,081
23,880

65,961

Mortgage loans on real estate . . . . . . . . . . . . . . . . . . . . . . .
Derivative instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,598,641
332,216
19,680

Total investments . . . . . . . . . . . . . . . . . . . . . . . . . . .

$19,455,816

42,081
23,880

65,961

2,598,641
479,786
19,680

$19,816,931

(1) On the basis of cost adjusted for repayments and amortization of premiums and accrual of discounts
for fixed maturity securities and short-term investments, original cost for derivative instruments and
unpaid  principal balance less allowance for credit losses for mortgage  loans.

See accompanying Report of Independent Registered Public Accounting Firm.

F-69

Schedule II—Condensed Financial Information  of Registrant

AMERICAN EQUITY INVESTMENT LIFE  HOLDING COMPANY (PARENT COMPANY)

Condensed Balance Sheets

(Dollars in thousands)

Assets
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity securities of subsidiary trusts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal income tax recoverable (from  subsidiaries) . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment in and advances to subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2010

2009

$

$

62,324
8,191
1,192
9,010
86,738

54,212
8,187
401
6,714
12,620

167,455
1,449,375

82,134
1,271,383

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,616,830

$1,353,517

Liabilities and Stockholders’ Equity
Liabilities:

Notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subordinated debentures payable to subsidiary trusts . . . . . . . . . . . . . . . . .
Deferred income tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 330,835
268,495
4,815
74,638

$ 316,468
268,407
9,968
4,051

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity:

Common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated common stock held by ESOP . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income  (loss) . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

678,783

598,894

56,968
454,454
(4,815)
81,820
349,620

56,203
422,225
(5,679)
(30,456)
312,330

Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

938,047

754,623

Total liabilities and stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,616,830

$1,353,517

See accompanying note to condensed  financial statements.
See accompanying Report of Independent  Registered  Public Accounting Firm.

F-70

Schedule II—Condensed Financial Information of Registrant (Continued)

 AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY (PARENT COMPANY)

 Condensed Statements of Operations

 (Dollars in thousands)

Year Ended December 31,

2010

2009

2008

Revenues:

Net investment income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends from subsidiary trusts . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends from subsidiary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment advisory fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Surplus note interest from subsidiary . . . . . . . . . . . . . . . . . . . . . . . .
Realized gain (loss) on investments . . . . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of derivatives . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain (loss) on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . .

$

$

295
455

31
482
— 10,000
21,339
4,080
—
(2,379)
(675)

23,713
4,080
13
27,059
(292)

$

852
592
—
19,299
4,080
(10)
(1,195)
9,746

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expenses:

Change in fair value of embedded derivatives . . . . . . . . . . . . . . . . . .
Interest expense on notes payable . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense on subordinated debentures issued to subsidiary

trusts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other operating costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . .

Total expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55,323

32,878

33,364

29,595
22,125

—
14,561

14,906
6,013

72,639

15,819
8,870

39,250

—
19,013

19,445
8,519

46,977

Loss before income taxes and equity  in undistributed income  of

subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(17,316)
(7,417)

(6,372)
(6,596)

(13,613)
(5,594)

Loss before equity in undistributed income of subsidiaries . . . . . . . . . .
Equity in undistributed income of subsidiaries . . . . . . . . . . . . . . . . . . .

(9,899)
52,832

224
68,306

(8,019)
23,966

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 42,933

$68,530

$ 15,947

See accompanying note to condensed  financial statements.
See accompanying Report of Independent Registered Public Accounting Firm.

F-71

Schedule II—Condensed Financial Information of Registrant (Continued)

AMERICAN EQUITY INVESTMENT LIFE  HOLDING COMPANY (PARENT COMPANY)

Condensed Statements of Cash Flows

(Dollars in thousands)

Operating activities
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income  to  net cash  provided by (used  in)

operating activities:
Change in fair value of 2015 notes embedded  conversion derivative .
Provision for depreciation and amortization . . . . . . . . . . . . . . . . . .
Accrual  of discount on equity security . . . . . . . . . . . . . . . . . . . . . .
Equity in undistributed income of subsidiaries . . . . . . . . . . . . . . . .
Equity distributions received from subsidiaries . . . . . . . . . . . . . . . .
Amortization of premium on fixed maturity security . . . . . . . . . . . .
Accrual  of discount on contingent convertible notes . . . . . . . . . . . .
Change in fair value of 2015 notes hedges . . . . . . . . . . . . . . . . . . .
Realized (gain) loss on investments . . . . . . . . . . . . . . . . . . . . . . . .
Loss (gain) on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . .
Accrual  of discount on debenture issued to subsidiary trust . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ESOP compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:

Receivable from subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal income tax recoverable . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) operating activities . . . . . . . . . . . . . . .

Investing activities
Capital contributions to subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of fixed maturity security . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales, maturities or repayments of fixed  maturity securities—available

Year Ended December 31,

2010

2009

2008

$ 42,933

$ 68,530

$ 15,947

29,595
1,270
(4)
(52,832)
—
185
7,761
(29,595)
(13)
292
148
1,087
82
(5,153)

(10)
(2,296)
(1,925)
3,708

(4,767)

—
838
(4)
(78,306)
10,000
—
3,791
—
—
675
138
320
37
(3,181)

515
4,575
(1,308)
(1,292)

—
4,673
(4)
(23,966)
—
—
979
—
10
(9,746)
129
277
27
(605)

532
3,371
884
196

5,328

(7,296)

(2,400)
(50,260)

(75,500)
—

(110)
—

for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of property, plant and equipment . . . . . . . . . . . . . . . . . . . .

50,088
(33)

—
—

Net cash provided by (used in) investing  activities . . . . . . . . . . . . . . .

(2,605)

(75,500)

34,990
—

34,880

See accompanying note to condensed  financial statements.
See accompanying Report of Independent Registered Public Accounting Firm.

F-72

Schedule II—Condensed Financial Information of Registrant (Continued)

AMERICAN EQUITY INVESTMENT LIFE  HOLDING COMPANY (PARENT COMPANY)

Condensed Statements of Cash Flows (Continued)

(Dollars in thousands)

Year Ended December 31,

2010

2009

2008

$

Financing activities
Financing fees incurred and deferred . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of 2015 notes hedge . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits realized from share-based compensation plans . . .
Equity issue costs incurred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of common stock . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of warrants . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

200,000
(156,641)
(37,000)
—
31
—
6,123
15,600
—
(5,829)

127,225

—
70,000
— (61,377)
—
—
— (30,803)
53
—
—
(1,364)
219
1,061
—
—
(24)
—
(3,675)
(4,618)

(6,800) $ (2,751) $

Net cash provided by (used in) financing  activities . . . . . . . . . . . . . .

Increase (decrease) in cash and cash  equivalents . . . . . . . . . . . . . . .
Cash and cash equivalents at beginning of year . . . . . . . . . . . . . . . .

15,484

8,112
54,212

119,529

(25,583)

49,357
4,855

2,001
2,854

Cash and cash equivalents at end of  year . . . . . . . . . . . . . . . . . . . . .

$ 62,324

$ 54,212

$ 4,855

Supplemental disclosures of cash flow information
Cash paid during the year for interest:

Notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subordinated debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 10,918
14,717

$

6,474
12,588

$ 13,182
19,487

Non-cash financing activity:

Conversion of subordinated debentures . . . . . . . . . . . . . . . . . . . .
Stock issued in retirement of debt . . . . . . . . . . . . . . . . . . . . . . . .
Retirement of debt through debt exchange . . . . . . . . . . . . . . . . . .

60
—
—

—
31,250
63,614

213
—
—

See accompanying note to condensed financial statements.
See accompanying Report of Independent  Registered  Public Accounting Firm.

F-73

Schedule II—Condensed Financial Information of Registrant (Continued)

AMERICAN EQUITY INVESTMENT LIFE  HOLDING COMPANY (PARENT COMPANY)

Note to Condensed Financial Statements

December 31, 2010

1. Basis of Presentation

The  accompanying  condensed  financial  statements  should  be  read  in  conjunction  with  the  consoli-
dated  financial  statements  and  notes  thereto  of  American  Equity  Investment  Life  Holding  Company
(Parent Company).

In the Parent Company financial statements, its investment in and advances to subsidiaries are stated
at  cost  plus  equity  in  undistributed  income  (losses)  of  subsidiaries  since  the  date  of  acquisition  and  net
unrealized  gains/losses  on  the  subsidiaries’  fixed  maturity  securities  classified  as  ‘‘available  for  sale’’  and
equity securities.

See notes 9 and 10 to the consolidated financial statements for a description of the Parent Company’s

notes payable and subordinated debentures  payable to subsidiary trusts.

F-74

Schedule III—Supplementary Insurance Information

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

Column A

Column B

Column C

Column D

Column  E

Deferred policy
acquisition
costs

Future policy
benefits,
losses, claims
and loss
expenses

Other policy
claims and
benefits
payable

Unearned
premiums

(Dollars in thousands)

As of December 31, 2010:

Life insurance . . . . . . . . . . . . . . . . . . . . . . . . .

$1,747,760

$23,655,807

As of December 31, 2009:

Life insurance . . . . . . . . . . . . . . . . . . . . . . . . .

$1,625,785

$19,336,221

As of December 31, 2008:

Life insurance . . . . . . . . . . . . . . . . . . . . . . . . .

$1,579,871

$15,809,539

$—

$—

$—

$222,860

$119,403

$111,205

Column A

Column F

Column G

Column H

Column I

Column  J

Premium
revenue

Net
investment
income

Benefits,
claims,
losses and
settlement
expenses

Amortization
of deferred
policy
acquisition
costs

Other
operating
expenses

(Dollars in thousands)

As of December 31, 2010:

Life insurance . . . . . . . . . . . . . . . . . . . .

$81,057

$1,036,106

$932,292

$136,388

$151,646

As of December 31, 2009:

Life insurance . . . . . . . . . . . . . . . . . . . .

$76,012

$ 932,172

$926,279

$ 88,009

$ 88,461

As of December 31, 2008:

Life insurance . . . . . . . . . . . . . . . . . . . .

$65,183

$ 822,077

$ 34,055

$126,738

$ 95,710

See accompanying Report of Independent  Registered  Public Accounting Firm.

F-75

Schedule IV—Reinsurance

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

Column A

Column  B

Column  C

Column D

Column E

Column F

Ceded to
other
companies

Assumed
from
other
companies

Net amount

Percent  of
amount
assumed
to net

Gross amount

(Dollars in thousands)

Year ended December 31, 2010:

Life insurance in  force, at end of year . . . . . .

$2,505,280

$3,147

$69,734

$2,571,867

2.71%

Insurance premiums and other considerations:

Annuity product charges . . . . . . . . . . . . . .
Traditional life and accident and health

$

76,012

$6,937

$ — $

69,075

—

insurance premiums . . . . . . . . . . . . . . . .

11,811

711

$

87,823

$7,648

$

882

882

11,982

$

81,057

7.36%

1.09%

Year ended December 31, 2009:

Life insurance in  force, at end of year . . . . . .

$2,508,623

$2,945

$72,874

$2,578,552

2.83%

Insurance premiums and other considerations:

Annuity product charges . . . . . . . . . . . . . .
Traditional life and accident and health

$

70,554

$7,196

$ — $

63,358

—

insurance premiums . . . . . . . . . . . . . . . .

12,014

243

$

82,568

$7,439

$

883

883

12,654

$

76,012

6.98%

1.16%

Year ended December 31, 2008:

Life insurance in  force, at end of year . . . . . .

$2,518,884

$2,275

$80,371

$2,596,980

3.09%

Insurance premiums and other considerations:

Annuity product charges . . . . . . . . . . . . . .
Traditional life and accident and health

$

61,211

$8,540

$ — $

52,671

—

insurance premiums . . . . . . . . . . . . . . . .

11,800

158

$

73,011

$8,698

$

870

870

12,512

$

65,183

6.95%

1.32%

See accompanying Report of Independent Registered Public Accounting Firm.

F-76

Schedule V—Valuation and Qualifying Accounts

AMERICAN EQUITY INVESTMENT  LIFE HOLDING COMPANY

Year Ended December 31, 2010
Valuation allowance on mortgage loans . . . .

Year Ended December 31, 2009
Valuation allowance on mortgage loans . . . .

Year Ended December 31, 2008
Valuation allowance on mortgage loans . . . .

Balance
January 1,

Charged to
Costs and
Expenses

Translation
Adjustment

Write-offs/
Payments/
Other

Balance
December  31,

(Dollars in thousands

$(5,266)

$(15,225)

$—

$4,267

$(16,224)

$ — $ (6,484)

$—

$1,218

$ (5,266)

$ — $

—

$—

$ —

$

—

See accompanying Report of Independent  Registered  Public Accounting Firm.

F-77

Item 15. Exhibits and Financial Statement Schedules.

(a) Exhibits:

Exhibit No.

Description

3.1

3.2

3.3

3.4

4.4

4.5

4.6

4.7

4.7-A

4.8

4.9

Articles of Incorporation, including Articles  of Amendment**++

Articles of Amendment to Articles of Incorporation#

Articles of Amendment to Articles of Incorporation###

Third Amended and Restated  Bylaws####

Amended and Restated Declaration of Trust of American Equity  Capital Trust I dated
September 7, 1999+

Indenture dated September 7,  1999 between American Equity Investment Life Holding
Company and Wilmington Trust Company (as successor  in interest to West Des Moines
State Bank), as trustee#

Trust Preferred Securities Guarantee  Agreement dated September 7, 1999 between
American Equity Investment Life Holding Company and  Wilmington  Trust  Company (as
successor in interest to West Des Moines State Bank),  as trustee#

Trust Common Securities Guarantee Agreement dated September  7, 1999  between
American Equity Investment Life Holding Company and  West Des Moines State Bank,  as
trustee#

Instruments of Resignation, Appointment and  Acceptance, effective  September 12,  2006,
among American Equity Investment  Life Holding Company, Wilmington Trust Company,
West Des Moines State Bank and Delaware Trust Company, National  Association  (formerly
known as First Union Trust Company, National  Association)#########

Indenture dated October 29, 1999 between  American  Equity  Investment Life Holding
Company and Wilmington Trust Company (as successor  in interest to West Des Moines
State Bank), as trustee#

Trust Preferred Securities Guarantee  Agreement dated October  29, 1999 between American
Equity Investment Life Holding Company and  Wilmington Trust  Company (as successor  in
interest to West Des Moines State Bank),  as trustee#

4.10

Trust Common Securities Guarantee Agreement  dated October  29, 1999  between American
Equity Investment Life Holding Company and  West  Des Moines State Bank, as  trustee#

4.10-A

Instruments of Resignation, Appointment and  Acceptance, effective  September 12,  2006,
among American Equity Investment  Life Holding Company, Wilmington Trust Company,
West Des Moines State Bank and Delaware Trust Company, National  Association  (formerly
known as First Union Trust Company, National  Association)#########

4.11

4.12

4.13

4.14

4.15

Indenture dated December 16,  2003, between American Equity Investment Life Holding
Company and Wilmington Trust Company, as trustee++++++++

Guarantee Agreement dated  December  16, 2003, between American Equity Investment
Life Holding Company and Wilmington  Trust Company, as trustee++++++++

Indenture dated April 29, 2004,  between American Equity Investment Life  Holding
Company and JP Morgan Chase Bank, National Association,  as trustee++++++++++

Guarantee Agreement dated  April 29,  2004, between  American Equity Investment Life
Holding Company  and JP Morgan Chase  Bank, National  Association, as
trustee++++++++++

Indenture dated September 14, 2004, between  American  Equity Investment Life  Holding
Company and JP Morgan Chase Bank, National Association,  as trustee++++++++++

Exhibit No.

4.16

4.17

4.18

4.19

4.20

4.21

4.22

4.23

4.24

4.25

4.26

4.27

4.28

4.29

4.30

4.31

4.32

Description

Guarantee Agreement dated  September 14, 2004, between  American Equity Investment
Life Holding Company and JP Morgan Chase  Bank, National Association, as
trustee++++++++++

Indenture dated December 22,  2004, between American Equity Investment Life Holding
Company and JP Morgan Chase Bank, National Association,  as trustee##

Guarantee Agreement dated  December  22, 2004, between American Equity Investment
Life Holding Company and JP Morgan Chase  Bank, National Association, as  trustee##

Indenture dated December 6,  2004 between American Equity Investment Life Holding
Company and US Bank National Association, as trustee##

Registration Rights Agreement dated December 6, 2004 by and  among American Equity
Investment Life Holding Company, Deutsche Bank  Securities Inc.,  Raymond James &
Associates, Inc., and Advest, Inc.##

First Supplemental Indenture  dated  December  30, 2004 between American Equity
Investment Life Holding Company and US Bank National Association,  as trustee##

Registration Rights Agreement dated December 30, 2004 between American Equity
Investment Life Holding Company and Deutsche Bank Securities Inc.##

Indenture dated June 15, 2005 between American Equity Investment Life Holding
Company and JP Morgan Chase Bank, National Association,  as trustee+++++++++++

Guarantee Agreement dated  June  15, 2005 between American  Equity Investment Life
Holding Company  and JP Morgan Chase  Bank, National  Association, as
trustee+++++++++++

Indenture dated August 4, 2005 between American Equity Investment Life Holding
Company and JP Morgan Chase Bank, National Association,  as
trustee++++++++++++

Guarantee Agreement dated  August 4, 2005 between American Equity Investment Life
Holding Company  and JP Morgan Chase  Bank, National  Association, as
trustee++++++++++++

Indenture dated December 15,  2005 between American Equity Investment Life Holding
Company and JP Morgan Chase Bank, National Association,  as trustee***

Guarantee Agreement dated  December  15, 2005 between American Equity Investment Life
Holding Company  and JP Morgan Chase  Bank, National  Association, as trustee***

Amended and Restated Indenture  dated  July 7, 2006 between  American Equity Investment
Life Holding Company and Wells Fargo Bank,  National Association, as  trustee*****

Amended and Restated Guarantee Agreement dated July 7,  2006 between American Equity
Investment Life Holding Company and Wells Fargo Delaware Trust  Company, as
trustee*****

Indenture dated December 22,  2009 between American Equity Investment Life Holding
Company and U.S. Bank National Association, as trustee#######

Indenture dated September 22, 2010 between  American  Equity Investment Life  Holding
Company and U.S. Bank National Association, as trustee##########

10.1-B

Second Restated and Amended  General  Agency Commission and Servicing Agreement
dated October 1, 2002 between American  Equity  Investment Life  Insurance Company and
American Equity Investment Service Company++++++

Exhibit No.

10.1-D

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

Description

First Amendment to Second Restated and Amended General Agency Commission and
Servicing Agreement effective December 29,  2004 between American  Equity Investment
Life Insurance Company and American  Equity  Investment Service Company##

1996 Stock Option Plan, as amended#####

Deferred Compensation Agreements between American Equity Investment Life  Holding
Company and

(a) James M. Gerlach dated June 6, 1996*

(b) Terry A. Reimer dated November  11, 1996*

(c) David S. Mulcahy dated December 31,  1997*

2000 Employee Stock Option  Plan++

2000 Director Stock Option Plan++

Retirement Benefit Agreement,  dated as of June 4, 2009, between  American Equity
Investment Life Holding Company and David J. Noble######

American Equity Investment Life  Holding Company  2009 Employee Incentive
Plan######

Coinsurance Agreement dated December 19, 2001, including First  Amendment dated
February 26, 2002 between American Equity Investment Life Insurance Company  and
EquiTrust Life Insurance Company+++++

Coinsurance Agreement dated December 29, 2003 between American Equity  Investment
Life Insurance Company and EquiTrust Life Insurance Company++++++++

First Amendment to Coinsurance  Agreement dated July 30,  2004 between American  Equity
Investment Life Insurance Company  and  EquiTrust Life Insurance
Company+++++++++

Form of Change in Control  Agreement  between American Equity  Investment Life  Holding
Company and each of John M. Matovina, Debra  J. Richardson and Wendy L.  Carlson#

Form of Change in Control  Agreement  between American Equity  Investment Life  Holding
Company and each James M. Gerlach and Terry A. Reimer#

Stock Sale/Purchase Agreement dated September 2, 2005  between American Equity
Investment Life Holding Company and D.J. Noble++++++++++++

2005 Coinsurance and Yearly  Renewable  Term Reinsurance Agreement effective October  1,
2005, between American Equity Investment Life Insurance  Company and Hannover Life
Reassurance Company of America****

Amendment I, effective January 1,  2006, to 2005 Coinsurance and Yearly Renewable Term
Reinsurance Agreement effective October 1, 2005,  between American Equity Investment
Life Insurance Company and Hannover Life  Reassurance  Company of America****

Amendment II, effective January 1, 2006, to 2005 Coinsurance  and Yearly  Renewable Term
Reinsurance Agreement effective October 1, 2005,  between American Equity Investment
Life Insurance Company and Hannover Life  Reassurance  Company of America****

Credit Agreement dated November 20,  2006 among American Equity Investment  Life
Holding Company, KeyBank National Association and LaSalle  Bank National
Association******

10.18

American Equity Investment Life  Holding Company  Independent Insurance Agent Stock
Option Plan*******

Exhibit No.

10.19

10.20

10.21

10.22

10.23

10.24

10.25

10.26

10.27

10.28

10.29

10.30

10.33

10.34

10.35

12.1

21.2

23.1

31.1

31.2

Description

Coinsurance and Yearly Renewable  Term Reinsurance Agreement dated December 31, 2008
between American Equity Investment Life Insurance Company and Hannover Life
Reassurance Company of America#########

Amendment III, effective April 1, 2009, to the 2005 Coinsurance  and Yearly Renewable
Term Reinsurance Agreement effective October  1, 2005, between American  Equity
Investment Life Insurance Company  and  Hannover  Life Reassurance  Company of
America********

Coinsurance Agreement effective July 1, 2009, between  American Equity Investment  Life
Insurance Company and Athene Life Re Ltd (Treaty #070109)*********

Coinsurance Agreement effective July 1, 2009, between  American Equity Investment  Life
Insurance Company and Athene Life Re Ltd (Treaty #08042009)*********

Separation and Release Agreement between Kevin  R. Wingert and American Equity
Investment Life Insurance Company,  dated December 29, 2008#####

Distribution Agreement, dated August 20,  200, between American Equity Investment Life
Holding Company  and Fox-Pitt Kelton Cochran  Caronia Waller  (USA)  LLC########

Distribution Agreement, dated August 20,  2009, between American Equity Investment Life
Holding Company  and Sandler O’Neill &  Partners, L.P.########

Purchase Agreement, dated  December 17, 2009, between American  Equity  Investment Life
Holding Company  and FBR Capital Markets  & Co.#######

Amendment IV, effective October 1, 2009,  to  the 2005  Coinsurance and  Yearly Renewable
Term Reinsurance Agreement effective October  1, 2005, between American  Equity
Investment Life Insurance Company  and  Hannover  Life Reassurance  Company of America

Amended Retirement Benefit  Agreement, dated as of March  29, 2010, between  American
Equity Investment Life Holding Company and  David J. Noble###########

First Amendment to Credit  Agreement  dated September 15,  2010 among American  Equity
Investment Life Holding Company, KeyBank  National Association and LaSalle Bank
National Association############

American Equity Investment Life  Holding Company  Short-Term  Performance  Incentive
Plan**********

2010 Independent Insurance Agent Stock Option Plan***********

Credit Agreement dated January 28, 2011  among American Equity  Investment Life  Holding
Company, JPMorgan Chase Bank, National  Association, Suntrust Bank  and  Deutsche Bank
Securities, Inc.

Amendment V, effective November  18, 2010, to the 2005 Coinsurance  and Yearly
Renewable Term Reinsurance Agreement effective October 1, 2005,  between  American
Equity Investment Life Insurance Company and Hannover  Life Reassurance Company  of
America

Ratio of Earnings to Fixed Charges

Subsidiaries of American Equity Investment Life Holding Company

Consent of Independent Registered Public Accounting Firm

Certification of Chief Executive Officer pursuant to  18 U.S.C. Section  1350, as Adopted
Pursuant to Section 302 of the Sarbanes-Oxley Act of  2002

Certification of Chief Financial Officer pursuant to 18 U.S.C.  Section  1350, as Adopted
Pursuant to Section 302 of the Sarbanes-Oxley Act of  2002

Exhibit No.

32.1

32.2

*

**

(cid:5)

++

+++++

++++++

++++++++

+++++++++

Description

Certification of Chief Executive Officer pursuant to  18 U.S.C. Section  1350, as Adopted
Pursuant to Section 906 of the Sarbanes-Oxley Act of  2002

Certification of Chief Financial Officer pursuant to 18 U.S.C.  Section  1350, as Adopted
Pursuant to Section 906 of the Sarbanes-Oxley Act of  2002

Incorporated  by reference to the  Registration Statement on Form 10  filed
May 6, 1999, File No. 000-25985

Incorporated by reference to the  Registration Statement on Form 10  and
Post-Effective Amendment No. 1 to the Registration Statement  on Form  10
filed July 22, 1999, File No. 000-25985

Incorporated by reference to Form 10-K for the  period ended December  31,
1999, File No. 000-25985

Incorporated  by reference to Form 10-Q for  the  period ended June  30, 2000,
File No. 000-25985

Incorporated by  reference to Form 10-K for the period ended December 31,
2001, File No. 000-25985

Incorporated by reference  to  Form 10-K for the period  ended December 31,
2002, File No. 000-25985

Incorporated by reference  to  Form 10-K for the period ended  December 31,
2003, File No. 001-31911

Incorporated by reference  to  Form 10-Q for the period ended June 30,  2004,
File No. 001-31911

++++++++++

Incorporated by reference to Form  10-Q for the period  ended September  30,
2004, File No. 001-31911

+++++++++++

Incorporated by reference to Form  10-Q for the period  ended June 30, 2005,
File No. 001-31911

++++++++++++ Incorporated  by reference to Form 10-Q for the period ended  September 30,

2005, File No. 001-31911

***

****

*****

******

*******

********

*********

**********

Incorporated  by reference to Form 10-K for the period  ended December  31,
2005, File No. 001-31911

Incorporated  by reference to Form 10-Q for  the  period ended March 31,
2006, File No. 001-31911

Incorporated  by reference to Form 10-Q for  the  period ended September 30,
2006, File No. 001-31911

Incorporated by  reference to Form 10-K for the period ended December 31,
2006, File No. 001-31911

Incorporated by  reference to Form 10-Q for  the period ended September 30,
2007, File No. 001-31911

Incorporated by  reference to Form 10-Q for  the period ended June 30,  2009,
File No. 001-31911

Incorporated by  reference to Form 10-Q for  the period ended September 30,
2009, File No. 001-31911

Incorporated by reference  to  Form 10-Q for the period  ended September 30,
2010, File No. 001-31911

***********

Incorporated by reference to the Registration Statement  on Form S-3,  File
No. 333-171161

#

##

###

####

#####

######

#######

########

#########

##########

Incorporated by reference to the  Registration Statement on Form S-1, File
No. 333-108794, including all pre-effective amendments thereto

Incorporated by reference to Form  10-K for  the period ended December 31,
2004, File No. 001-31911

Incorporated  by reference to the Registration Statement on Form S-3  filed
January 15, 2008, File No. 333-148681

Incorporated  by reference to Form 8-K filed  September 2, 2008,  File
No. 001-31911

Incorporated by  reference to Form 8-K/A filed January 2,  2009, File
No. 001-31911

Incorporated by  reference to Form 8-K filed  June 9, 2009,  File No. 001-31911

Incorporated by reference  to  Form 8-K filed December 23,  2009, File
No. 001-31911

Incorporated by reference  to  Form 8-K filed August 26, 2009, File
No. 001-31911

Incorporated by reference  to  Form 10-K for the period ended  December 31,
2008, File No. 001-31911

Incorporated by reference  to  Form 8-K filed September 28, 2010, File
No. 001-31911

###########

Incorporated by reference to Form  8-K  filed April 2, 2010, File  No. 001-31911

############

Incorporated by reference to Form  8-K  filed September 20, 2010, File
No. 001-31911

(This page has been left blank intentionally.)

Ratio of Earnings to Fixed Charges

Year Ended December 31,

2010

2009

2008

2007

2006

Exhibit 12.1

Consolidated income before income taxes and

minority interests . . . . . . . . . . . . . . . . . . . .

$ 65,266

$ 86,164

$ 77,053

$ 38,144

$116,029

Interest sensitive and index product benefits

and amortization of deferred sales
inducements . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense on notes payable . . . . . . . . . .
Interest expense on subordinated debentures . .
Interest expense on amounts due under

repurchase agreements and other interest
expense . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest portion of rental expense . . . . . . . . . .

793,091
22,125
14,906

387,882
14,853
15,819

235,836
19,773
19,445

571,917
20,916
22,520

429,062
21,278
21,354

—
648

534
570

8,207
459

15,926
468

32,931
431

Consolidated earnings . . . . . . . . . . . . . . . . . .

$896,036

$505,822

$360,773

$669,891

$621,085

Interest sensitive and index product benefits

and amortization of deferred sales
inducements . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense on notes payable . . . . . . . . . .
Interest expense on subordinated debentures . .
Interest expense on amounts due under

repurchase agreements and other interest
expense . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest portion of rental expense . . . . . . . . . .

$793,091
22,125
14,906

$387,882
14,853
15,819

$235,836
19,773
19,445

$571,917
20,916
22,520

$429,062
21,278
21,354

—
648

534
570

8,207
459

15,926
468

32,931
431

Combined fixed charges . . . . . . . . . . . . . . . . .

$830,770

$419,658

$283,720

$631,747

$505,056

Ratio of consolidated earnings to fixed charges

1.1

1.2

1.3

1.1

1.2

Ratio of consolidated earnings to fixed charges,
both excluding interest sensitive and index
product  benefits and amortization of
deferred sales inducements . . . . . . . . . . . . .

2.7

3.7

2.6

1.6

2.5

AMERICAN EQUITY INVESTMENT LIFE  HOLDING COMPANY
Subsidiaries of American Equity Investment Life Holding  Company

Exhibit 21.2

State of
Incorporation

Insurance Subsidiaries:

American Equity Investment Life Insurance Company . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Investment Life Insurance Company of New York . . . . . . . . . . . . . . . New York
Eagle Life Insurance Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Iowa

Iowa

Noninsurance Subsidiaries:

American Equity Investment Service  Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Properties, L.C.
American Equity Capital, Inc.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust V . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust VI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust VII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust VIII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust IX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust XI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Capital Trust XII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
AERL, L.C.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
American Equity Advisors, Inc.

Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa
Iowa

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Exhibit 23.1

The Board of Directors
American Equity Investment Life Holding Company

We  consent  to  the  incorporation  by  reference  in  the  registration  statements  (No.  333-171161,
No. 333-157846, No. 333-149854, No. 333-148681, and No. 333-123862) on Form S-3 and the registration
statements  (No.  333-167755  and  No.  333-127001)  on  Form  S-8  of  American  Equity  Investment  Life
Holding Company and subsidiaries (the Company) of our report dated March 9, 2011, with respect to the
consolidated  balance  sheets  of  the  Company  as  of  December  31,  2010  and  2009,  and  the  related
consolidated statements of operations, changes in stockholders’ equity, and cash flows for each of the years
in the three-year period ended December 31, 2010, and all related financial statement schedules, and the
effectiveness of internal control over financial reporting as of December 31, 2010, which report appears in
the  December  31,  2010  annual  report  on  Form  10-K  of  American  Equity  Investment  Life  Holding
Company.

Our  report  dated  March  9,  2011,  contains  an  explanatory  paragraph  that  states  that,  effective
January  1,  2009,  the  Company  has  changed  its  method  of  accounting  for  other-than-temporary  impair-
ments  of  debt  securities  due  to  the  adoption  of  Financial  Accounting  Standards  Board  Accounting
Standards Codification 320, and the Company has changed its method of accounting for convertible debt
instruments due to the retrospective adoption of ASC 470.

Des  Moines, Iowa
March 9, 2011

/s/ KPMG LLP

CERTIFICATION  PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES-OXLEY  ACT  OF 2002

Exhibit 31.1

I, Wendy C. Waugaman, certify that:

1.

I  have  reviewed  this  annual  report  on  Form  10-K  of  American  Equity  Investment  Life  Holding
Company;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to  state  a  material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under
which such statements were made, not misleading with respect to the period covered by this report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this
report,  fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash
flows of the registrant as of, and for, the  periods presented in  this report;

4. The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

(a) Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and
procedures to be designed under our supervision, to ensure that material information relating to
the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which  this report  is being prepared;

(b) Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external purposes in accordance with generally accepted accounting  principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures,
as of the end of the period covered by this report based  on such evaluation; and

(d) Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting
that  occurred  during  the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal
quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to
materially affect, the registrant’s internal  control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the
registrant’s board of directors (or persons performing the  equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control
over financial reporting which are reasonably likely to adversely affect the registrant’s ability to
record, process, summarize and report financial information; and

(b) Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a

significant role in the registrant’s internal control over  financial  reporting.

Date: March 9, 2011

By:

/s/ WENDY C. WAUGAMAN

Wendy C. Waugaman,
Chief Executive Officer and President
(Principal Executive Officer)

CERTIFICATION  PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES-OXLEY  ACT  OF 2002

Exhibit 31.2

I, John M. Matovina, certify that:

1.

I  have  reviewed  this  annual  report  on  Form  10-K  of  American  Equity  Investment  Life  Holding
Company;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to  state  a  material  fact  necessary  to  make  the  statements  made,  in  light  of  the  circumstances  under
which such statements were made, not misleading with respect to the period covered by this report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this
report,  fairly  present  in  all  material  respects  the  financial  condition,  results  of  operations  and  cash
flows of the registrant as of, and for, the  periods presented in  this report;

4. The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))
for the registrant and have:

(a) Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and
procedures to be designed under our supervision, to ensure that material information relating to
the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which  this report  is being prepared;

(b) Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for
external purposes in accordance with generally accepted accounting  principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures,
as of the end of the period covered by this report based  on such evaluation; and

(d) Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting
that  occurred  during  the  registrant’s  most  recent  fiscal  quarter  (the  registrant’s  fourth  fiscal
quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to
materially affect, the registrant’s internal  control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of  the
registrant’s board of directors (or persons performing the  equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control
over financial reporting which are reasonably likely to adversely affect the registrant’s ability to
record, process, summarize and report financial information; and

(b) Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a

significant role in the registrant’s internal control over  financial  reporting.

Date: March 9, 2011

By:

/s/ JOHN M. MATOVINA

John M. Matovina, Vice Chairman,
Chief Financial Officer and Treasurer
(Principal Financial Officer)

CERTIFICATION  PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY  ACT  OF 2002

Exhibit 32.1

In  connection  with  the  Annual  Report  of  American  Equity  Investment  Life  Holding  Company  (the
‘‘Company’’) on Form 10-K for the fiscal year ended December 31, 2010 as filed with the Securities and
Exchange  Commission  on  or  about  the  date  hereof  (the  ‘‘Report’’),  I,  Wendy  C.  Waugaman,  Chief
Executive  Officer  and  President  of  the  Company,  certify,  pursuant  to  18  U.S.C.  §  1350,  as  adopted
pursuant to § 906 of the Sarbanes-Oxley  Act of  2002, that:

1. The  Report  fully  complies  with  the  requirements  of  section  13(a)  or  15(d)  of  the  Securities

Exchange Act of 1934;

and

2. The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial

condition and results of operations of  the Company.

Date: March 9, 2011

By:

/s/ WENDY C. WAUGAMAN

Wendy C. Waugaman,
Chief Executive Officer and President
(Principal Executive Officer)

CERTIFICATION  PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY  ACT  OF 2002

Exhibit 32.2

In  connection  with  the  Annual  Report  of  American  Equity  Investment  Life  Holding  Company  (the
‘‘Company’’) on Form 10-K for the fiscal year ended December 31, 2010 as filed with the Securities and
Exchange Commission on or about the date hereof (the ‘‘Report’’), I, John M. Matovina, Vice Chairman,
Chief Financial Officer and Treasurer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted
pursuant to § 906 of the Sarbanes-Oxley  Act of  2002, that:

1. The  Report  fully  complies  with  the  requirements  of  section  13(a)  or  15(d)  of  the  Securities

Exchange Act of 1934;

and

2. The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial

condition and results of operations of  the Company.

Date: March 9, 2011

By:

/s/ JOHN M. MATOVINA

John M. Matovina, Vice Chairman,
Chief Financial Officer and Treasurer
(Principal Financial Officer)

(This page has been left blank intentionally.)

1995 | Focusing on growth, innovation and service, American Equity begins with $11 Million in assets, three employees and a license to do business in Iowa. But we have something more—a solid management team that has already worked together for 15 years!1996 | American Equity  now licensed in 23 states plus the District of Columbia. $15.4 Million in revenues. Acquires 100% ownership of Century Life Insurance Company. 1997 | Company  assets now exceed $229 Million. Receives A- (Excellent) rating from A.M. Best Company.2001 | Annuity production increases dramatically—to $2.4 Billion. American Equity surpasses $4.8 Billion in assets. Licensed agents exceed 34,000.2002 | Faced with lackluster  public markets, American Equity purposefully slows production in order to increase capital and  earnings. Sales force expands to more than 41,000 licensed agents. $2.4 Billion in annuity production; assets of $7.3 Billion.2003 | American Equity  completes initial public stock  offering and is listed on the New York Stock Exchange (symbol “AEL”). The Company earns top marks for service from produc-ers in an independent survey of index annuity companies.  Assets $9.0 Billion.2004 | $315 million  in new capital raised, laying the groundwork for additional growth. AEL added to the Russell 3000® Index. Annuity production of $2.0 Billion, with $11.1 Billion in assets.2007 | American Equity records $2.1 Billion in annuity production, with $16.4 Billion in assets. Gold Eagle program expands, counting 488  qualifying licensed agents.2009 | Wendy C. Waugaman elevated to CEO and  President of American Equity. D. J. Noble, the Company’s founder, remains as Executive Chairman of the Board. $21.3 Billion in assets; $3.7 Billion in annuity sales, with Gold Eagle roster expanding to 891.2008 | Growth continues. $2.3 Billion in annuity production, $17.1 Billion in assets. Gold Eagle Agent tally reaches 568.2010 | Congress and Federal courts invalidate SEC Rule 151A, which would have expanded SEC jurisdiction to include regulatory oversight of the fixed indexed annuity (FIA) market. American Equity helps lead the battle for 151A’s defeat. AEL sets record sales pace, with total annuity sales surpassing $4.7 Billion. 1,021 gold eagle agents.1998 | On the grow, American Equity launches six new indexed annuity products and expands licenses to 39 states. More than 10,000 licensed agents. $683 Million in assets.2000 | The number of licensed agents selling American Equity products across the U.S. surpasses 20,000. $845 Million in annuity production. Now licensed in 43 states plus D.C.1999 | American Equity breaks new ground,  offering first index annuity tied to the Dow Jones Industrial Average (DJIA). Assets now $1.7 Billion, with $815 Million in annuity production.2005 | Production force of 50,000+ independent agents fuels record sales, earnings and growth. Annuity product sales a of $2.9 Billion. $14.0 Billion in assets. 2006 | Now licensed in all 50 states and D.C. AEL launches Gold Eagle program for qualifying sales agents ($1 Million or more annual production). Company assets reach $15 Billion, with $1.9 Billion in annuity product sales.Rolling out 15 yeaRs of Red caRpet seRvice 4153_Cover.indd   23/29/11   1:17 PMRolling out 15 yeaRs of 
red carpet service

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6000 Westown Parkway  |  West Des Moines, Iowa 50266
515-221-0002  |  888-221-1234  |  www.american-equity.com

AEL-AR-10

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