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American Equity Investment Life Company

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FY2014 Annual Report · American Equity Investment Life Company
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American Equity  Investment Life Holding Company 6000 Westown Parkway West Des Moines, Iowa 50266515-221-0002  |  888-221-1234 www.american-equity.comAEL-AR-14American Equity Investment Life Holding Company 2014 Annual Report & Form 10-Kachieving the American DreamAmerican Equity Investment Life Holding Company   |   2014 Annual Report & Form 10-K2478_Cover.indd   14/1/15   12:42 AMAmerican Equity  Investment Life Holding Company 6000 Westown Parkway West Des Moines, Iowa 50266515-221-0002  |  888-221-1234 www.american-equity.comAEL-AR-14American Equity Investment Life Holding Company 2014 Annual Report & Form 10-Kachieving the American DreamAmerican Equity Investment Life Holding Company   |   2014 Annual Report & Form 10-K2478_Cover.indd   14/1/15   12:42 AMAmerican Equity  Investment Life Holding Company 6000 Westown Parkway West Des Moines, Iowa 50266515-221-0002  |  888-221-1234 www.american-equity.comAEL-AR-14American Equity Investment Life Holding Company 2014 Annual Report & Form 10-Kachieving the American DreamAmerican Equity Investment Life Holding Company   |   2014 Annual Report & Form 10-K2478_Cover.indd   14/1/15   12:42 AMTo learn more about American Equity Investment Life Holding Company, you can request news releases, annual reports, financial supplements and Forms 10-K and 10-Q by contacting:Julie L. LaFolletteDirector of Investor Relations6000 Westown ParkwayWest Des Moines, IA 50266(515) 273-3602Fax (515) 221-9989Email: jlafollette@american-equity.comDebra J. RichardsonExecutive Vice President and Corporate Secretary6000 Westown ParkwayWest Des Moines, IA 50266(515) 273-3602Fax (515) 221-9989Email: drichardson@american-equity.comSTOCK LISTINGAmerican Equity is listed on the New York Stock Exchange under the ticker symbol AEL.WEBSITEAmerican Equity’s website, www.american-equity.com, is continuously updated and includes news releases, conference calls, stock price information, quarterly reports, SEC filings, management presentations and more.ANNUAL SHAREHOLDERS MEETINGJune 4, 2015, at 3:30 pmAEL HeadquartersCORPORATE HEADQUARTERSAmerican Equity Investment Life Holding Co.6000 Westown ParkwayWest Des Moines, IA 50266(515) 221-0002www.american-equity.comSTOCK TRANSFER AND REGISTRARComputershare Trust Company, N.A.P.O. Box 43078Providence, RI 02940-3078(877) 282-1169www.computershare.comINDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMKPMG LLP2500 Ruan CenterDes Moines, IA 50309Shareholder Information1995  Focused on growth, innovation and service, American Equity begins with $11 million in assets, three employees and a license to do business in Iowa.1997 Company assets exceed $229 million. A- (Excellent) rating from A.M. Best Company.1996 Licensed in 23 states plus the District of Columbia. $15.4 million in revenue. Acquired 100 percent ownership in Century Life Insurance Company.1999 American Equity breaks new ground, offering first indexed annuity tied to Dow Jones Industrial Average (DJIA). Assets now $1.7 billion, with $815 million in annuity production. 1998 Launched six new indexed annuity products and expanded licenses to 39 states and the District of Columbia. More than 10,000 licensed agents. $683 million in assets.2008 Growth continues. $2.3 billion in annuity production, $17.1 billion in assets.  Gold Eagle Agent tally reaches 568.2006 Now licensed in all 50 states and the District of Columbia. Company assets reach $15 billion, with $1.9 billion in annuity product sales. 2009 Wendy C. Waugaman elevated to CEO and President of American Equity. D.J. Noble, the company’s founder, remains as executive chairman of the board. $21.3 billion in assets; $3.7 billion in annuity sales, with Gold Eagle roster expanding to 891.2007 American Equity records $2.1 billion in annuity production, with $16.4 billion in assets. AEL launches Gold Eagle program for qualifying sales agents ($1 million or more in annual production), counting 488 qualifying licensed agents.2010 Congress and Federal courts invalidate SEC Rule 151A, which would have expanded SEC jurisdiction to include regulatory oversight of the fixed annuity (FIA) market. American Equity helps lead the battle for the defeat of 151A. AEL sets record sales pace with total annuity sales surpassing $4.7 billion. 1,021 Gold Eagle agents. Held inaugural Client Appreciation Event.2002 Sales force expands to more than  41,000 licensed agents. $2.4 billion  in annuity production; assets of $7.3 billion.2005 Production force of 50,000+ independent agents fuels record sales, earnings and growth. Annuity product sales of $2.9  billion. $14 billion in assets.2003 American Equity completes initial public stock offering and is listed on the New York Stock Exchange (symbol “AEL”). Earned top marks for service from producers in an independent survey of index annuity companies. Assets $9 billion.2000 More than 20,000 licensed agents selling American Equity products across the United States. $847 million in annuity production. Now licensed in 43 states and the District of Columbia.2004 $315 billion in new capital raised, laying the groundwork for additional growth. AEL added to the Russell 3000® Index. Annuity production of $2 billion, with $11.1 billion in assets.JUN30/10JUN30/12JUN30/11JUN30/13JUN30/14DEC31/14DEC31/10DEC31/12DEC31/13DEC31/09DEC31/11$450 $400$350$300$250$200$150$100$50$0Total AssetsTotal Annuity Deposits9    American Equity 2014 Annual ReportCredit Quality of Fixed  Maturity SecuritiesS&P 500 IndexS&P 500 Financials IndexAmerican Equity Investment Life Holding Co.Comparison of Cumulative Five-Year Total ReturnBillions of Dollars2010     2011     2012      2013      2014Billions of Dollars2010     2011     2012      2013      2014654321403836343230282624222018161412108642NAICNAIC 1 - 64.4%NAIC 2 - 33.8%NAIC 3 - 1.8%NAIC 4 - 0%NAIC 5 - 0%NAIC 6 - 0%$8472478_Cover.indd   24/1/15   1:15 AMTo learn more about American Equity Investment Life Holding Company, you can request news releases, annual reports, financial supplements and Forms 10-K and 10-Q by contacting:Julie L. LaFolletteDirector of Investor Relations6000 Westown ParkwayWest Des Moines, IA 50266(515) 273-3602Fax (515) 221-9989Email: jlafollette@american-equity.comDebra J. RichardsonExecutive Vice President and Corporate Secretary6000 Westown ParkwayWest Des Moines, IA 50266(515) 273-3602Fax (515) 221-9989Email: drichardson@american-equity.comSTOCK LISTINGAmerican Equity is listed on the New York Stock Exchange under the ticker symbol AEL.WEBSITEAmerican Equity’s website, www.american-equity.com, is continuously updated and includes news releases, conference calls, stock price information, quarterly reports, SEC filings, management presentations and more.ANNUAL SHAREHOLDERS MEETINGJune 4, 2015, at 3:30 pmAEL HeadquartersCORPORATE HEADQUARTERSAmerican Equity Investment Life Holding Co.6000 Westown ParkwayWest Des Moines, IA 50266(515) 221-0002www.american-equity.comSTOCK TRANSFER AND REGISTRARComputershare Trust Company, N.A.P.O. Box 43078Providence, RI 02940-3078(877) 282-1169www.computershare.comINDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMKPMG LLP2500 Ruan CenterDes Moines, IA 50309Shareholder Information1995  Focused on growth, innovation and service, American Equity begins with $11 million in assets, three employees and a license to do business in Iowa.1997 Company assets exceed $229 million. A- (Excellent) rating from A.M. Best Company.1996 Licensed in 23 states plus the District of Columbia. $15.4 million in revenue. Acquired 100 percent ownership in Century Life Insurance Company.1999 American Equity breaks new ground, offering first indexed annuity tied to Dow Jones Industrial Average (DJIA). Assets now $1.7 billion, with $815 million in annuity production. 1998 Launched six new indexed annuity products and expanded licenses to 39 states and the District of Columbia. More than 10,000 licensed agents. $683 million in assets.2008 Growth continues. $2.3 billion in annuity production, $17.1 billion in assets.  Gold Eagle Agent tally reaches 568.2006 Now licensed in all 50 states and the District of Columbia. Company assets reach $15 billion, with $1.9 billion in annuity product sales. 2009 Wendy C. Waugaman elevated to CEO and President of American Equity. D.J. Noble, the company’s founder, remains as executive chairman of the board. $21.3 billion in assets; $3.7 billion in annuity sales, with Gold Eagle roster expanding to 891.2007 American Equity records $2.1 billion in annuity production, with $16.4 billion in assets. AEL launches Gold Eagle program for qualifying sales agents ($1 million or more in annual production), counting 488 qualifying licensed agents.2010 Congress and Federal courts invalidate SEC Rule 151A, which would have expanded SEC jurisdiction to include regulatory oversight of the fixed annuity (FIA) market. American Equity helps lead the battle for the defeat of 151A. AEL sets record sales pace with total annuity sales surpassing $4.7 billion. 1,021 Gold Eagle agents. Held inaugural Client Appreciation Event.2002 Sales force expands to more than  41,000 licensed agents. $2.4 billion  in annuity production; assets of $7.3 billion.2005 Production force of 50,000+ independent agents fuels record sales, earnings and growth. Annuity product sales of $2.9  billion. $14 billion in assets.2003 American Equity completes initial public stock offering and is listed on the New York Stock Exchange (symbol “AEL”). Earned top marks for service from producers in an independent survey of index annuity companies. Assets $9 billion.2000 More than 20,000 licensed agents selling American Equity products across the United States. $847 million in annuity production. Now licensed in 43 states and the District of Columbia.2004 $315 billion in new capital raised, laying the groundwork for additional growth. AEL added to the Russell 3000® Index. Annuity production of $2 billion, with $11.1 billion in assets.JUN30/10JUN30/12JUN30/11JUN30/13JUN30/14DEC31/14DEC31/10DEC31/12DEC31/13DEC31/09DEC31/11$450 $400$350$300$250$200$150$100$50$0Total AssetsTotal Annuity Deposits9    American Equity 2014 Annual ReportCredit Quality of Fixed  Maturity SecuritiesS&P 500 IndexS&P 500 Financials IndexAmerican Equity Investment Life Holding Co.Comparison of Cumulative Five-Year Total ReturnBillions of Dollars2010     2011     2012      2013      2014Billions of Dollars2010     2011     2012      2013      2014654321403836343230282624222018161412108642NAICNAIC 1 - 64.4%NAIC 2 - 33.8%NAIC 3 - 1.8%NAIC 4 - 0%NAIC 5 - 0%NAIC 6 - 0%$8472478_Cover.indd   24/1/15   1:15 AMTo learn more about American Equity Investment Life Holding Company, you can request news releases, annual reports, financial supplements and Forms 10-K and 10-Q by contacting:Julie L. LaFolletteDirector of Investor Relations6000 Westown ParkwayWest Des Moines, IA 50266(515) 273-3602Fax (515) 221-9989Email: jlafollette@american-equity.comDebra J. RichardsonExecutive Vice President and Corporate Secretary6000 Westown ParkwayWest Des Moines, IA 50266(515) 273-3602Fax (515) 221-9989Email: drichardson@american-equity.comSTOCK LISTINGAmerican Equity is listed on the New York Stock Exchange under the ticker symbol AEL.WEBSITEAmerican Equity’s website, www.american-equity.com, is continuously updated and includes news releases, conference calls, stock price information, quarterly reports, SEC filings, management presentations and more.ANNUAL SHAREHOLDERS MEETINGJune 4, 2015, at 3:30 pmAEL HeadquartersCORPORATE HEADQUARTERSAmerican Equity Investment Life Holding Co.6000 Westown ParkwayWest Des Moines, IA 50266(515) 221-0002www.american-equity.comSTOCK TRANSFER AND REGISTRARComputershare Trust Company, N.A.P.O. Box 43078Providence, RI 02940-3078(877) 282-1169www.computershare.comINDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMKPMG LLP2500 Ruan CenterDes Moines, IA 50309Shareholder Information1995  Focused on growth, innovation and service, American Equity begins with $11 million in assets, three employees and a license to do business in Iowa.1997 Company assets exceed $229 million. A- (Excellent) rating from A.M. Best Company.1996 Licensed in 23 states plus the District of Columbia. $15.4 million in revenue. Acquired 100 percent ownership in Century Life Insurance Company.1999 American Equity breaks new ground, offering first indexed annuity tied to Dow Jones Industrial Average (DJIA). Assets now $1.7 billion, with $815 million in annuity production. 1998 Launched six new indexed annuity products and expanded licenses to 39 states and the District of Columbia. More than 10,000 licensed agents. $683 million in assets.2008 Growth continues. $2.3 billion in annuity production, $17.1 billion in assets.  Gold Eagle Agent tally reaches 568.2006 Now licensed in all 50 states and the District of Columbia. Company assets reach $15 billion, with $1.9 billion in annuity product sales. 2009 Wendy C. Waugaman elevated to CEO and President of American Equity. D.J. Noble, the company’s founder, remains as executive chairman of the board. $21.3 billion in assets; $3.7 billion in annuity sales, with Gold Eagle roster expanding to 891.2007 American Equity records $2.1 billion in annuity production, with $16.4 billion in assets. AEL launches Gold Eagle program for qualifying sales agents ($1 million or more in annual production), counting 488 qualifying licensed agents.2010 Congress and Federal courts invalidate SEC Rule 151A, which would have expanded SEC jurisdiction to include regulatory oversight of the fixed annuity (FIA) market. American Equity helps lead the battle for the defeat of 151A. AEL sets record sales pace with total annuity sales surpassing $4.7 billion. 1,021 Gold Eagle agents. Held inaugural Client Appreciation Event.2002 Sales force expands to more than  41,000 licensed agents. $2.4 billion  in annuity production; assets of $7.3 billion.2005 Production force of 50,000+ independent agents fuels record sales, earnings and growth. Annuity product sales of $2.9  billion. $14 billion in assets.2003 American Equity completes initial public stock offering and is listed on the New York Stock Exchange (symbol “AEL”). Earned top marks for service from producers in an independent survey of index annuity companies. Assets $9 billion.2000 More than 20,000 licensed agents selling American Equity products across the United States. $847 million in annuity production. Now licensed in 43 states and the District of Columbia.2004 $315 billion in new capital raised, laying the groundwork for additional growth. AEL added to the Russell 3000® Index. Annuity production of $2 billion, with $11.1 billion in assets.JUN30/10JUN30/12JUN30/11JUN30/13JUN30/14DEC31/14DEC31/10DEC31/12DEC31/13DEC31/09DEC31/11$450 $400$350$300$250$200$150$100$50$0Total AssetsTotal Annuity Deposits9    American Equity 2014 Annual ReportCredit Quality of Fixed  Maturity SecuritiesS&P 500 IndexS&P 500 Financials IndexAmerican Equity Investment Life Holding Co.Comparison of Cumulative Five-Year Total ReturnBillions of Dollars2010     2011     2012      2013      2014Billions of Dollars2010     2011     2012      2013      2014654321403836343230282624222018161412108642NAICNAIC 1 - 64.4%NAIC 2 - 33.8%NAIC 3 - 1.8%NAIC 4 - 0%NAIC 5 - 0%NAIC 6 - 0%$8472478_Cover.indd   24/1/15   1:15 AM2011 
The company is named to the list of Top 100 Workplaces in Iowa by  
The Des Moines Register. $5.1 billion in annuity production, $30.9 billion  
in assets with Gold Eagle agents reaching 1,227.

2012 
John Matovina named president and CEO of American 
Equity. Named 18th fastest-growing company in the world 
by Fortune magazine. Again named to the list of Top 100 
Workplaces in Iowa by The Des Moines Register. Annuity 
deposits were $3.9 billion, while total assets grew to  
$35.1 billion.

2013 
For the third year in a row, The Des Moines Register ranked American 
Equity on the list of Top 100 Workplaces in Iowa. Annuity deposits 
increased to $4.2 billion. Hosted our 75th Client Appreciation Event. 
Gold Eagle agents reaching 1,045. 

2014 
American Equity continues to hold a spot on The Des Moines 
Register Top 100 Workplaces in Iowa. $4.2 billion  
in annuity production, with Gold Eagle agents totalling 991.  
Hosted 18 client appreciation events, totaling 93 since 2010.

2015 
This year, American Equity will celebrate our 20th 
anniversary. We plan to hit many milestones, including 
hosting our 100th Client Appreciation Event.

Executive Chairman’s Letter  
from David J. Noble

Nearly 20 years ago I retired. I had a different vision, or dream 
you might say, from the owners of the company where I worked. 
My last day was a Friday. On Monday, I started working to 
form American Equity. You read that right: I was retired for one 
weekend. I was that excited to make my dream a reality! 

I knew if I put together the best management team and 
capable, dedicated people, we would fill a need in the 
market for a guaranteed product offered by a company 
with integrity. We would be something really special 
and we’d work hard for our customers on day one, and 
every day after. That’s just what we’ve done. Now, with 
more than 400 employees and a management team 
that has worked together for 20 or more years, I can 
still say that I believe we have the best management 
team and the most capable, dedicated people in  
our industry. 

In 1995 I didn’t know in what condition our economy 
would be 20 years later, nor do I know what it will be 
like 20 years from now. But I do know this: all of us at 
American Equity have always remained knowledgeable 
about our political and regulatory markets and diligent 
about our company’s investments. We’ve always been 
committed to our policyholders, our shareholders, our 
agents and our employees—and we always will be.  
It’s what makes us American Equity and it’s what we 
do best. 

We hear time and time again that our service is the 
best in the industry. Our dedication to service is at the 
core of our business and it’s my vision that it always 
will be. Even as we evolve with the times and business 
dealings happen more and more online, you will always 
be able to call American Equity. You will always be able 
to speak to an actual human being who wants to help 
you. There is absolutely no excuse for anything but top 
service, and we will do what it takes to provide it. 

5/11/98—David Noble knew all 
along American Equity Investment 
Life Insurance Company would be 
successful, though friends tried 
to talk him out of starting the 
company. “We were lucky,” 
he says, “but we worked hard  
at being lucky.”

a horrifying time, but I didn’t panic. I knew we needed 
to protect our policyholders and our company. I 
converted $1 billion of our investment portfolio to 
cash and put it in a checking account to ensure 
American Equity could pay benefits, payroll and 
expenses even if the insurance and banking industries 
were hit by the tragedy. We hunkered down and 
waited it out, protecting our policyholders so they 
could sleep at night knowing their money was safe. 

That’s what we’ll always do. We’ll play it safe and 
take care of the people who matter most: our 
policyholders, our agents and our employees. And, 
as we begin our next 20-year chapter, I want to thank 
these very people. They are what make American 
Equity what it is and I appreciate their loyalty!

In my years here, we’ve always done what it takes 
to protect our policyholders and the funds they have 
entrusted to us. I vividly remember September 11, 
2001. I was actually in New York City that day. It was  

D.J. Noble
Executive Chairman

03    American Equity 2014 Annual Report

2014 Delivered Several Markers for Success

John Matovina,  
Chief Executive Officer  
and President 

The year 2014 was marked by strong performance and  
a late-year gain in sales momentum that positions us for 
higher sales in 2015. The last year gave us several markers  
of success:

• 

• 

• 

 We achieved solid financial performance with record  
non-GAAP operating earnings, a double-digit operating return  
on average equity, and more than 10 percent growth in invested  
assets and policyholder funds.

 We continued to add to the strong foundation that will foster continued  
sales growth from the independent agent distribution channel.

 We made progress in creating distribution from broker/dealers and banks,  
and have enthusiastic expectations for our Eagle Life subsidiary for 2015.

• 

 We improved our financial profile by retiring $138 million of convertible debt.

In 2014, we built upon our strong foundation for 
continued profitable growth. Moving into 2015, I 
have some goals I’m confident our company can 
accomplish. Later this year, we will retire our final 
$22.4 million in convertible debt. I also hope to see an 
upgrade in our ratings from Standard & Poor’s, sales 
growth of at least 10 percent, a double-digit operating 
return on average equity, and a 10 percent or more 
increase in invested assets and policyholder funds 
under management. 

Over the last 20 years, we’ve 
seen fixed index annuities evolve 
from being retirement savings 
products to becoming retirement 
income products. Over the next 20 
years, I see more emphasis on annuities as 
income products for retirement. As the market 
continues to evolve, I see American Equity 
moving into the future, situated to continue  
to thrive, based on four things:

• 

• 

• 

• 

 We have a strong foundation built on our  
best-in-class service culture.

 Our reputation is, and will continue to be, backed 
by knowledgeable and experienced leadership, 
and a top-notch staff.

 We offer excellent products that provide  
our policyholders with long-term value.

 Because we put so much effort to growing  
our existing relationships and building  
new ones, we have solid relationships with  
our distribution partners.

Overcoming 
Challenges and 
Remaining Dedicated  
to the Future

Ronald J. Grensteiner,  
President of American Equity  
Investment Life Insurance Company

While 2014 started out as a challenging year with 
the loss of some market share to competitors, we 
ended with a strong fourth quarter and an exceptional 
December. With some competitors not believing in the 
transparency-in-advertising that American Equity holds 
at its core, some business went to these competitors. 
We stood strong in our conviction to never mislead our 
agents and policyholders, and by the end of the year 
we saw this business return to us. In fact, we finished 
the year strong with determination to make our 20th 
year a great one.

In our industry, if you find one product that is promising 
a lot more than the others, there’s a catch. We don’t 
play those games at American Equity. We believe in 
being straightforward and backing up our offerings with 
the service and integrity our policyholders and agents 
have come to expect. We intend to be here, protecting 
our policyholders’ money for their whole lives.

Mr. Noble knew 20 years ago that, for the company 
to be successful, he needed the right people and a 
culture of service that would stay intact over the years. 
We haven’t lost sight of that, and we won’t. As Mr. 
Noble leads us into the next 20 years, we’ll stick to our 
core beliefs. At the same time, we’ll evolve with future 
generations’ needs while never forgetting how we got 
where we are. 

In my years here at American Equity, I’ve seen  
that Mr. Noble doesn’t compromise on important 
principles. I admire that and incorporate his  
do-the-right-thing attitude into my role with  
the company every day.

05    American Equity 2014 Annual Report

Fifth Year of Customer Appreciation Events

More Chances to Thank and Learn from Policyholders and Gold Eagle Agents

In 2015 we’ll reach our fifth year of recognizing our 
policyholders and Gold Eagle agents at our client 
appreciation events. In fact, we’ll be hosting our 
100th event! We love that these events give us the 
chance to thank our policyholders and Gold Eagle 
agents in person. 

They also allow us to see how we’re helping people 
achieve their American dreams. Sometimes, we’re 
helping policyholders in a way they’d never imagined 
when they pictured their American dream—yet here 
we are, helping them live it. For instance, many  

retirees entered the workforce planning to retire with 
a pension. Times changed rapidly, and we’re grateful 
for the opportunity to give these hardworking people a 
way to guarantee their income for life. 

The appreciation events give us the opportunity to see 
the people to whom we’ve promised to protect their 
money and to thank them. We provide sleep insurance: 
peace of mind so our policyholders can sleep at night! 
Nothing is better than seeing what that means  
to people.

Comments from 
Policyholders

Thank you for the magnificent luncheon. 
“Client Appreciation” anything seems  
to no longer exist.  …  I have been  
with American Equity Investment  
Life Insurance Company for three  
years … I have been very pleased  
with my choice.

—Margaret F.

Ronald J. Grensteiner gave us a fine 
update on the financial stability of 
American Equity. This verified for us 
that we did make the correct choice in 
investing our retirement money with you. 

It is comforting to know there are 
companies who still care about their 
customers and offer excellent  
customer service.

—Janet and Dean J.

07    American Equity 2014 Annual Report

“Sleep insurance!”
I am very proud of that phrase! 
It’s what our company does and 
we do it very well!

— D.J. Noble,  

Executive Chairman

2014 

Financial Results

2014

2013

2012

2011

2010

(dollars in thousands, except for per share data)

Total assets

$43,989,734

  $39,621,499 

$35,133,478 

$30,874,719 

$26,426,763

Total stockholders’ equity

Total annuity deposits

Net income

Operating income(a)

Per Share Data

Earnings per common share— 
assuming dilution

Operating income(a) per common 
share—assuming dilution

Book value per share 

Non-GAAP Financial Measure(a)

Reconciliation of net income to 
operating income

Net income

Net realized gains (losses) and net OTTI 
losses on investments, net of offsets

Change in fair value of derivatives and 
embedded derivatives—index annuities, 
net of offsets

Change in fair value of derivatives and 
embedded derivatives—debt, net of 
income taxes

Extinguishment of debt, net 
of income taxes

Litigation reserve, net of offsets

$2,139,876

$4,184,585

$126,023

$190,646

$1.58

$2.39

$27.93

$126,023

2,863

51,099

61

11,516

(916)

$1,384,687 

$1,720,237 

$1,408,679 

$938,047

$4,212,488  

$3,946,932 

$5,090,114 

$4,668,719 

$253,283  

$57,798 

$86,248 

$42,933 

$163,420 

$110,187 

$133,653 

$108,947

$3.38 

$0.89 

$1.37 

$2.18 

$1.69 

$2.12 

$0.68 

$1.70 

  $19.40 

$27.46 

$23.82 

$16.07 

   $253,283 

$57,798 

$86,248 

$42,933

(11,702) 

8,648 

18,354 

379 

(98,704) 

31,246 

30,086 

38,114

(1,192) 

2,915 

(1,035) 

21,716 

— 

19 

9,580 

— 

— 

53 

171

27,297

Operating income

$190,646

$163,420 

$110,187 

$133,653 

$108,947

(a) In addition to net income, we have consistently utilized operating income and operating income per common share—assuming dilution, non-GAAP financial measures 

commonly used in the life insurance industry—as economic measures to evaluate our financial performance. Operating income equals net income adjusted to eliminate the 

impact of net realized gains and losses on investments, including net OTTI losses recognized in operations, fair value changes in derivatives and embedded derivatives, loss on 

extinguishment of convertible debt, and the net charge to recognize litigation reserves. Because these items fluctuate from year to year in a manner unrelated to core operations, 

we believe measures excluding their impact are useful in analyzing operating trends. We believe the combined presentation and evaluation of operating income together with net 

income provides information that may enhance an investor’s understanding of our underlying results and profitability.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
09    American Equity 2014 Annual ReportJUN30/10JUN30/12JUN30/11JUN30/13JUN30/14DEC31/14DEC31/10DEC31/12DEC31/13DEC31/09DEC31/11$450 $400$350$300$250$200$150$100$50$0Total AssetsTotal Annuity DepositsCredit Quality of Fixed  Maturity SecuritiesS&P 500 IndexS&P 500 Financials IndexAmerican Equity Investment Life Holding Co.Comparison of Cumulative Five-Year Total ReturnBillions of Dollars2010     2011     2012      2013      2014Billions of Dollars2010     2011     2012      2013      201454321403836343230282624222018161412108642NAICNAIC 1 - 64.4%NAIC 2 - 33.8%NAIC 3 - 1.8%NAIC 4 - 0%NAIC 5 - 0%NAIC 6 - 0%2478_Insert.indd   94/2/15   9:02 PMAmerican Equity Investment Life 
Holding Company Board of Directors

David S. Mulcahy 
Chairman 
Monarch Materials 
Group, Inc.

Gerard D. Neugent 
President and CEO 
Knapp Properties, Inc.

A.J. Strickland, III 
Professor of Strategic 
Management 
University of Alabama 
School of Business

Harley A. Whitfield, Sr. 
Attorney, Of Counsel 
Whitfield & Eddy, PLC

D.J. Noble 
Executive Chairman

John M. Matovina 
Chief Executive Officer  
and President

Debra J. Richardson 
Executive Vice President  
and Corporate Secretary

Joyce A. Chapman 
Retired Banking Executive  
and Community Volunteer

Alexander M. Clark 
Senior Managing Director  
Griffin Financial Group

James M. Gerlach 
Retired Executive  
Vice President

Robert L. Howe 
Consultant and Retired 
Deputy Director  
Iowa Insurance Division

Industry 
Ratings

American Equity’s commitment to sound business 
principles has been acknowledged by A.M. Best,  
a nationally recognized industry rating authority. 

A.M. Best’s rating of “A-” (Excellent) for American 
Equity Life Insurance Company is an independent 
opinion of our financial strength and ability to 
meet our ongoing insurance policy and contract 
obligations. It is based on a comprehensive and 
qualitative evaluation of our balance sheet strength, 
operating performance and business profile. A.M. 
Best’s rating process includes comparisons to peers 
and industry standards as well as assessments of 
our operation plans, philosophy and management. 

A.M. Best uses 16 rating categories ranging from 
A++ to S. Rating, effective 1/31/11, affirmed 
01/14/15. An A- rating from A.M. Best is its fourth 
highest rating. 

Standard and Poor’s rating service gave American 
Equity Investment Life Insurance Company a 
“BBB+” financial-strength rating. Standard and 
Poor’s considers “BBB” rated companies as having 
good financial security characteristics. Rating 
affirmed 10/22/14. 

11    American Equity 2014 Annual Report
11    American Equity 2014 Annual Report

Comments  
from employees

American Equity has a culture of doing what’s best to have a great 
organization. It’s not ‘what’s in it for me?’; it’s working together.

—Steve

What is unique about American Equity is 
the family atmosphere … they look at 
everyone as a contributor.

—Eileen

I think one of the most unique things 
about working here is how many times 
I hear the words ‘thank you’ … and it’s 
sincere and it’s genuine.

Just a handful of people started 
American Equity. But, following Dave 
Noble’s vision, we all knew what had to 
be done and we hit the ground running. 
It’s been a remarkable opportunity.

—Harley 

No job is too big or too small for anybody 
at American Equity.

—Jennifer

—James

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 Washington, D.C. 20549
____________________________________

FORM 10-K

(Mark One)

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934

For the fiscal year ended December 31, 2014

or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the transition period from                                  to                                 

Commission File Number:    001-31911
______________________________________________
American Equity Investment Life Holding Company
 (Exact name of registrant as specified in its charter)

Iowa
(State or other jurisdiction of Incorporation)

6000 Westown Parkway
West Des Moines, Iowa
(Address of principal executive offices)

42-1447959
(I.R.S. Employer Identification No.)

50266
(Zip Code)

Registrant's telephone number, including area code:    (515) 221-0002
Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common stock, par value $1

Name of each exchange on which registered
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  Common Stock, par value $1

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes 

    No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes 

    No 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and 
(2) has been subject to such filing requirements for the past 90 days. Yes 

    No 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive 

Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter 
period that the registrant was required to submit and post such files). Yes 

    No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be 

contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this 
Form 10-K or any amendment to this Form 10-K. 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller 
reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the 
Exchange Act.

Large accelerated filer 

Accelerated filer 

Non-accelerated filer 
(Do not check if a smaller
reporting company)

Smaller reporting company 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act.) Yes 

    No 

Aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was $1,759,747,273 based 

on the closing price of $24.60 per share, the closing price of the common stock on the New York Stock Exchange on June 30, 2014.

Shares of common stock outstanding as of February 19, 2015:  76,877,428 

Documents incorporated by reference: Portions of the registrant's definitive proxy statement for the annual meeting of shareholders to be 

held June 4, 2015, which will be filed within 120 days after December 31, 2014, are incorporated by reference into Part III of this report.

 
 
 
 
 
 
 
 
AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY
FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 2014 
TABLE OF CONTENTS

Business

Risk Factors

Unresolved Staff Comments

Properties

Legal Proceedings

Mine Safety Disclosures

Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 
Securities

Selected Consolidated Financial Data

Management's Discussion and Analysis of Financial Condition and Results of Operations

PART I.

Item 1.

Item 1A.

Item 1B.

Item 2.

Item 3.

Item 4.

PART II.

Item 5.

Item 6.

Item 7.

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Item 9.

Item 9A.

Item 9B.

PART III.

PART IV.

Item 15.

SIGNATURES

Consolidated Financial Statements and Supplementary Data

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Controls and Procedures

Other Information

The information required by Items 10 through 14 is incorporated by reference from our definitive 
proxy statement to be filed with the Commission pursuant to Regulation 14A within 120 days after 
December 31, 2014.

Exhibits, Financial Statement Schedules

Index to Consolidated Financial Statements and Schedules

Exhibit Index

Exhibit 12.1

Ratio of Earnings to Fixed Charges

Exhibit 21.2

Subsidiaries of American Equity Investment Life Holding Company

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

Exhibit 31.1

Certification

Exhibit 31.2

Certification

Exhibit 32.1

Certification

Exhibit 32.2

Certification

1

8

16

16

16

16

16

17

19

46

47

47

47

47

47

48

49

F-1

 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

Item 1.    Business

Introduction

PART I

We are a leader in the development and sale of fixed index and fixed rate annuity products.  We were incorporated in the state of Iowa on 
December 15, 1995.  We issue fixed annuity and life insurance products through our wholly-owned life insurance subsidiaries, American Equity 
Investment Life Insurance Company ("American Equity Life"), American Equity Investment Life Insurance Company of New York and Eagle 
Life Insurance Company ("Eagle Life").  Our business consists primarily of the sale of fixed index and fixed rate annuities and, accordingly, we 
have only one business segment.  Our business strategy is to focus on growing our annuity business and earn predictable returns by managing 
investment spreads and investment risk.  We are licensed to sell our products in 50 states and the District of Columbia.  Throughout this report, 
unless otherwise specified or the context otherwise requires, all references to "American Equity", the "Company", "we", "our" and similar 
references are to American Equity Investment Life Holding Company and its consolidated subsidiaries.

Investor related information, including periodic reports filed on Forms 10-K, 10-Q and 8-K and all amendments to such reports may be found 
on our internet website at www.american-equity.com as soon as reasonably practicable after such reports are filed with the Securities and Exchange 
Commission ("SEC").  In addition, we have available on our website our: (i) code of business conduct and ethics; (ii) audit committee charter; 
(iii) compensation committee charter; (iv) nominating/corporate governance committee charter; and (v) corporate governance guidelines.  The 
information incorporated herein by reference is also electronically accessible from the SEC's website at www.sec.gov.

Annuity Market Overview

Our target market includes the group of individuals ages 45-75 who are seeking to accumulate tax-deferred savings or create guaranteed lifetime 
income.  We believe that significant growth opportunities exist for annuity products because of favorable demographic and economic trends.  
According to the U.S. Census Bureau, there were approximately 39 million Americans age 65 and older in 2010, representing 13% of the U.S. 
population and has grown to 44.7 million in 2013.  By 2030, this sector of the population is expected to increase to 20% of the total population.  
Our fixed index and fixed rate annuity products are particularly attractive to this group due to their principal protection, competitive rates of 
credited interest, tax-deferred growth, guaranteed lifetime income and alternative payout options.  Our competitive fixed index and fixed rate 
annuity products have enabled us to enjoy favorable growth in recent years and since our formation.

According to Wink's Sales and Market Report published by Wink, Inc., total industry sales of fixed index annuities increased 28.9% to $34.9 billion 
for the first three quarters of 2014 from $27.1 billion for the first three quarters of 2013, and increased 13.4% to $38.6 billion in 2013 from 
$34.0 billion in 2012.  Total industry sales of fixed index annuities have increased 44% over the five year period from 2008 to 2013, which we 
believe is attributable to more Americans reaching retirement age and seeking products that will provide principal protection and guaranteed 
lifetime income.

Strategy

Our business strategy is to grow our annuity business and earn predictable returns by managing investment spreads and investment risk.  Key 
elements of this strategy include the following:

Enhance our Current Independent Agency Network.  We believe that our successful relationships with approximately 38 national 
marketing organizations represent a significant competitive advantage.  Our objective is to improve the productivity and efficiency of 
our core distribution channel by focusing our marketing and recruiting efforts on those independent agents capable of selling $1 million 
or more of annuity premium annually.  This level of production qualifies them for our Gold Eagle program which was introduced at 
the beginning of 2007.  We believe the Gold Eagle program has been effective as evidenced by the number of qualified Gold Eagle 
agents ranging from 945 to as many as 1,045 during the last three calendar years.  Our Gold Eagle agents accounted for 63% of total 
production in 2014, 61% of total production in 2013 and 59% of total production in 2012.  Agents who produce at least $1 million in 
annuity premium in a year qualify for Gold Eagle status and receive benefits such as express mail discounts.  Agents who produce at 
least $2 million in annuity premium in a year earn cash and equity-based compensation.  The equity-based incentive compensation 
component of our Gold Eagle program is unique in our industry and distinguishes us from our competitors.  We will also be alert for 
opportunities to establish relationships with national marketing organizations and agents not presently associated with us and will 
strive to provide all of our marketers with the highest quality service possible.

Continue to Introduce Innovative and Competitive Products.  We intend to be at the forefront of the fixed index and fixed rate annuity 
industry in developing and introducing innovative and new competitive products.  We were one of the first companies to offer a fixed 
index annuity that allows a choice among interest crediting strategies which includes both equity and bond indices as well as a traditional 
fixed rate strategy.  We were also one of the first companies to include a lifetime income benefit rider with our fixed index annuities.  
In 2014, we introduced a volatility control index crediting strategy and we modified our lifetime income benefit rider to become the 
first  company  with  gender-based  income  payments.    Life  insurance  and  single-premium  immediate  annuities  have  gender-based 
mortality rates, and it is a natural progression to do the same with the lifetime income benefit rider as well.  We believe that our 
continued focus on anticipating and being responsive to the product needs of our independent agents and policyholders will lead to 
increased customer loyalty, revenues and profitability.

1

Table of Contents

Use our Expertise to Achieve Targeted Spreads on Annuity Products.  We have had a successful track record in achieving the targeted 
spreads on our annuity products.  This historical success has been challenged in the current extended low interest rate environment.  
However, we intend to continue to leverage our experience and expertise in managing the investment spread during a range of interest 
rate environments to achieve, or work towards achieving, our targeted spreads.

Maintain our Profitability Focus and Improve Operating Efficiency.  We are committed to improving our profitability by advancing 
the scope and sophistication of our investment management and spread capabilities and continuously seeking out efficiencies within 
our operations.  We have implemented competitive incentive programs for our national marketing organizations, agents and employees 
to stimulate performance.

Take Advantage of the Growing Popularity of Index Products.  We believe that the growing popularity of fixed index annuity products 
that allow equity and bond market participation without the risk of loss of the premium deposit presents an attractive opportunity to 
grow our business.  The popularity of fixed index annuity products has increased in recent years with the availability of lifetime income 
benefit riders that provide an attractive alternative for converting accumulated retirement savings into lifetime income.  We intend to 
capitalize on our reputation as a leading provider of fixed index annuities in this expanding segment of the annuity market.

Focus on High Quality Service to Agents and Policyholders.  We have maintained high quality personal service as one of our highest 
priorities since the inception of our business and continue to strive for an unprecedented level of timely and accurate service to both 
our agents and policyholders.  Examples of our high quality service include answering our phone calls by a live person and issuing 
policies within 24 hours of receiving the application if the paperwork is in good order.  We believe high quality service is one of our 
strongest competitive advantages and intend to enhance our digital customer service experience for agents and policyholders.

Expand our Distribution Channels.  We formed Eagle Life with the vision of developing a network of broker/dealers, banks and 
registered investment advisors that have the ability to distribute fixed index and fixed rate annuity products in large volume.  Sales of 
fixed index annuities through broker/dealers and banks have been growing and represented almost 16% of industry sales in the third 
quarter of 2014 compared to 8.3% in the third quarter of 2012.  Recently, we introduced broker/dealer and bank friendly products for 
American Equity Life for those broker/dealers and banks who choose to associate with us through American Equity Life.

Products

Annuities offer our policyholders a tax-deferred means of accumulating retirement savings, as well as a reliable source of income during the 
payout period.  When our policyholders contribute cash to annuities, we account for these receipts as policy benefit reserves in the liability 
section of our consolidated balance sheet.  The annuity deposits collected, by product type, during the three most recent fiscal years are as follows:

Product Type

Year Ended December 31,

2014

2013

2012

Deposits
Collected

Deposits
as a % of
Total

Deposits
Collected

Deposits
as a % of
Total

(Dollars in thousands)

Deposits
Collected

Deposits
as a % of
Total

Fixed index annuities

$

3,999,439

96% $

3,882,424

92% $

3,434,226

Annual reset fixed rate annuities

Multi-year fixed rate annuities

Single premium immediate annuities

57,273

103,293

24,580

1%

2%

1%

71,944

205,978

52,142

2%

5%

1%

98,821

249,228

164,657

$

4,184,585

100% $

4,212,488

100% $

3,946,932

87%

3%

6%

4%

100%

Fixed Index Annuities

Fixed index annuities allow policyholders to earn index credits based on the performance of a particular index without the risk of loss of their 
principal.  Most of these products allow policyholders to transfer funds once a year among several different crediting strategies, including one 
or more index based strategies and a traditional fixed rate strategy.  Approximately 95%, 97% and 97% of our fixed index annuity sales for the 
years ended December 31, 2014, 2013 and 2012, respectively, were "premium bonus" products.  The initial annuity deposit on these policies is 
increased at issuance by a specified premium bonus ranging from 3% to 10%.  Generally, the surrender charge and bonus vesting provisions of 
our policies are structured such that we have comparable protection from early termination between bonus and non-bonus products.

The annuity contract value is equal to the sum of premiums paid, premium bonuses and interest credited ("index credits" for funds allocated to 
an index based strategy), which is based upon an overall limit (or "cap") or a percentage (the "participation rate") of the annual appreciation 
(based  in  certain  situations  on  monthly  averages  or  monthly  point-to-point  calculations)  in  a  recognized  index  or  benchmark.    Caps  and 
participation rates limit the amount of annual interest the policyholder may earn in any one contract year and may be adjusted by us annually 
subject to stated minimums.  Caps generally range from 1% to 12% and participation rates range from 10% to 100%.  In addition, some products 
have a spread or "asset fee" generally ranging from 1.0% to 3.5%, which is deducted from annual interest to be credited.  For products with asset 
fees, if the annual appreciation in the index does not exceed the asset fee, the policyholder's index credit is zero.  The minimum guaranteed 
surrender values are equal to no less than 87.5% of the premium collected plus interest credited at an annual rate ranging from 1% to 3%.

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Table of Contents

Fixed Rate Annuities

Fixed rate deferred annuities include annual reset and multi-year rate guaranteed products.  Our annual reset fixed rate annuities have an annual 
interest rate (the "crediting rate") that is guaranteed for the first policy year.  After the first policy year, we have the discretionary ability to change 
the crediting rate once annually to any rate at or above a guaranteed minimum rate.  Our multi-year rate guaranteed annuities are similar to our 
annual reset products except that the initial crediting rate is guaranteed for up to seven years before it may be changed at our discretion.  The 
minimum guaranteed rate on our annual reset fixed rate deferred annuities ranges from 1% to 4% and the initial guaranteed rate on our multi-
year rate guaranteed policies ranges from 1.75% to 4.1%.

The initial crediting rate is largely a function of the interest rate we can earn on invested assets acquired with new annuity deposits and the rates 
offered on similar products by our competitors.  For subsequent adjustments to crediting rates, we take into account the yield on our investment 
portfolio,  annuity  surrender  and  withdrawal  assumptions  and  crediting  rate  history  for  particular  groups  of  annuity  policies  with  similar 
characteristics.  As of December 31, 2014, crediting rates on our outstanding fixed rate deferred annuities generally ranged from 1.1% to 4.1%.  
The average crediting rates on our outstanding annual reset and multi-year rate guaranteed fixed rate deferred annuities at December 31, 2014 
were 2.32% and 2.98%, respectively.

We also sell single premium immediate annuities ("SPIAs").  Our SPIAs are designed to provide a series of periodic payments for a fixed period 
of time or for life, according to the policyholder's choice at the time of issue.  The amounts, frequency and length of time of the payments are 
fixed at the outset of the annuity contract.  SPIAs are often purchased by persons at or near retirement age who desire a steady stream of payments 
over a future period of years.  The implicit interest rate on SPIAs is based on market conditions when the policy is issued.  The implicit interest 
rate on our outstanding SPIAs averaged 2.30% at December 31, 2014.

Withdrawal Options—Fixed Index and Fixed Rate Annuities

Policyholders  are  typically  permitted  penalty-free  withdrawals  up  to  10%  of  the  contract  value  in  each  year  after  the  first  year,  subject  to 
limitations.  Withdrawals in excess of allowable penalty-free amounts are assessed a surrender charge during a penalty period which ranges from 
6 to 17 years for fixed index annuities and 5 to 15 years for fixed rate annuities from the date the policy is issued.  This surrender charge initially 
ranges from 4.7% to 20% for fixed index annuities and 8% to 20% for fixed rate annuities of the contract value and generally decreases by 
approximately one-half to two percentage points per year during the surrender charge period.  For certain policies, the premium bonus is considered 
in the establishment of the surrender charge percentages.  For other policies, there is a vesting schedule ranging from 10 to 14 years that applies 
to the premium bonus and any interest earned on that premium bonus.  Surrender charges and bonus vesting are set at levels aimed at protecting 
us from loss on early terminations and reducing the likelihood of policyholders terminating their policies during periods of increasing interest 
rates.  This practice enhances our ability to maintain profitability on such policies.  Policyholders may elect to take the proceeds of the annuity 
either in a single payment or in a series of payments for life, for a fixed number of years or a combination of these payment options.

Beginning in July 2007, substantially all of our fixed index annuity policies and many of our annual reset fixed rate deferred annuities were 
issued with a lifetime income benefit rider.  This rider provides an additional liquidity option to policyholders.  With the lifetime income benefit 
rider, a policyholder can elect to receive guaranteed payments for life from their contract without requiring them to annuitize their contract value.  
The amount of the living income benefit available is determined by the growth in the policy's income account value as defined in the rider (4.0% 
to 8.0%), which is selected by the policyholder at the time of purchase, and the policyholder's age at the time the policyholder elects to begin 
receiving living income benefit payments.  As discussed above, in 2014, we modified our lifetime income benefit rider with gender-based income 
payouts.  Lifetime income benefit payments may be stopped and restarted at the election of the policyholder.  During 2013, we introduced new 
versions of our lifetime income benefit rider that had an optional wellbeing benefit or optional death benefit.  Policyholders have the choice of 
selecting a rider with a base level of benefit for no explicit fee or paying a fee for a rider that has a higher level of benefits.  Rider fees range 
from 0.30% to 1.00%.

Life Insurance

These products include traditional ordinary and term, universal life and other interest-sensitive life insurance products.  We have approximately 
$2.2 billion of life insurance in force as of December 31, 2014.  We intend to continue offering life insurance products for individual and group 
markets.  Premiums related to this business accounted for less than 1% of revenues for the years ended December 31, 2014, 2013 and 2012.

Investments/Spread Management

Investment activities are an integral part of our business, and net investment income is a significant component of our total revenues.  Profitability 
of our annuity products is significantly affected by spreads between interest yields on investments, the cost of options to fund the annual index 
credits on our fixed index annuities and rates credited on our fixed rate annuities and the fixed rate strategy in our fixed index annuities.  We 
manage the index-based risk component of our fixed index annuities by purchasing call options on the applicable indices to fund the annual 
index credits on these annuities and by adjusting the caps, participation rates and asset fees on policy anniversary dates to reflect the change in 
the cost of such options which varies based on market conditions.  All options are purchased on the respective policy anniversary dates, and new 
options are purchased on each of the anniversary dates to fund the next annual index credits.  All credited rates on annual reset fixed rate deferred 
annuities and the fixed rate strategy in fixed index annuities may be changed annually, subject to minimum guarantees.   Changes in caps, 
participation rates and asset fees on fixed index annuities and crediting rates on fixed rate and fixed index annuities may not be sufficient to 
maintain targeted investment spreads in all economic and market environments.  In addition, competition and other factors, including the potential 
for increases in surrenders and withdrawals, may limit our ability to adjust or to maintain caps, participation rates, asset fees and crediting rates 
at levels necessary to avoid narrowing of spreads under certain market conditions.

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Table of Contents

For additional information regarding the composition of our investment portfolio and our interest rate risk management, see Management's 
Discussion and Analysis of Financial Condition and Results of Operations—Financial Condition—Investments, Quantitative and Qualitative 
Disclosures About Market Risk and Note 3 to our audited consolidated financial statements.

Marketing

We market our products through a variable cost brokerage distribution network of approximately 38 national marketing organizations and, 
through them, approximately 30,000 independent agents.  We emphasize high quality service to our agents and policyholders along with the 
prompt payment of commissions to our agents.  We believe this has been significant in building excellent relationships with our independent 
agency force.

Our independent agents and agencies range in profile from national sales organizations to personal producing general agents.  We actively recruit 
new agents and terminate those agents who have not produced business for us in recent periods and are unlikely to sell our products in the future.  
In our recruitment efforts, we emphasize that agents have direct access to our executive officers, giving us an edge in recruiting over larger and 
foreign-owned competitors.  We also emphasize our products, service and our Gold Eagle program which provides unique cash and equity-based 
incentives to those agents that reach certain benchmarks of annuity premium annually.  Agents who produce at least $1 million in annuity premium 
in a year qualify for Gold Eagle status and receive benefits such as express mail discounts.  Agents who produce at least $2 million in annuity 
premium in a year earn cash and equity-based compensation.  We also have favorable relationships with our national marketing organizations, 
which have enabled us to efficiently sell through an expanded number of independent agents.

The insurance distribution system is comprised of insurance brokers and marketing organizations.  We are pursuing a strategy to increase the 
efficiency of our distribution network by strengthening our relationships with key national and regional marketing organizations and are alert 
for opportunities to establish relationships with organizations not presently associated with us.  These organizations typically recruit agents for 
us by advertising our products and our commission structure through direct mail advertising or seminars for insurance agents and brokers.  These 
organizations bear most of the cost incurred in marketing our products.  We compensate marketing organizations by paying them a percentage 
of the commissions earned on new annuity policy sales generated by the agents recruited by such organizations.  We also conduct incentive 
programs for marketing organizations and agents from time to time, including equity-based programs for our leading national marketers and 
those agents qualifying for our Gold Eagle program.  For additional information regarding our equity-based programs for our leading national 
marketers  and  independent  agents,  see  Note 11  to  our  audited  consolidated  financial  statements.   We  generally  do  not  enter  into  exclusive 
arrangements with these marketing organizations.

Eagle Life's fixed index and fixed rate annuities are distributed pursuant to selling agreements with the applicable broker dealers, banks and 
registered investment advisors.  Relationships with these firms are facilitated by wholesalers who promote Eagle Life and are compensated based 
upon the sales of the firms that they have contracted with Eagle Life.  At December 31, 2014, we had 26 selling agreements in place with broker 
dealers.  Four of these selling agreements are with broker dealers affiliated with banks.

Agents contracted with us through two national marketing organizations which market our products accounted for more than 10% of the annuity 
deposits and insurance premiums collected during 2014, and we expect these organizations to continue as marketers for American Equity Life 
with a focus on selling our products.  The states with the largest share of direct premiums collected during 2014 were:  California (9.5%), Florida 
(8.9%), Texas (6.9%), Illinois (5.6%), and Pennsylvania (5.6%).

Competition and Ratings

We operate in a highly competitive industry.  Our annuity products compete with fixed index, fixed rate and variable annuities sold by other 
insurance companies and also with mutual fund products, traditional bank products and other investment and retirement funding alternatives 
offered by asset managers, banks, and broker-dealers.  Our insurance products compete with products of other insurance companies, financial 
intermediaries and other institutions based on a number of features, including crediting rates, index options, policy terms and conditions, service 
provided to distribution channels and policyholders, ratings, reputation and distributor compensation.

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Table of Contents

The sales agents for our products use the ratings assigned to an insurer by independent rating agencies as one factor in determining which insurer's 
annuity to market.  The degree to which ratings adjustments have affected and will affect our sales and persistency is unknown.  Following is a 
summary of American Equity Life's financial strength ratings: 

Financial Strength Rating

Outlook Statement

A.M. Best Company

January 2011—current

November 2008—January 2011

August 2006—October 2008

Standard & Poor's

June 2013—Current

October 2011—June 2013

September 2010—October 2011

July 2010—September 2010

July 2008—July 2010

Fitch Ratings

May 2013—Current

A-

A-

A-

BBB+

BBB+

BBB+

BBB+

BBB+

BBB+

Stable

Negative

Stable

Positive

Stable

Positive

Stable

Negative

Stable

Financial strength ratings generally involve quantitative and qualitative evaluations by rating agencies of a company's financial condition and 
operating performance.  Generally, rating agencies base their ratings upon information furnished to them by the insurer and upon their own 
investigations, studies and assumptions.  Ratings are based upon factors of concern to policyholders, agents and intermediaries and are not 
directed toward the protection of investors and are not recommendations to buy, sell or hold securities.

In addition to the financial strength ratings, rating agencies use an "outlook statement" to indicate a medium or long-term trend which, if continued, 
may lead to a rating change.  A positive outlook indicates a rating may be raised and a negative outlook indicates a rating may be lowered.  A 
stable outlook is assigned when ratings are not likely to be changed.  Outlook statements should not be confused with expected stability of the 
insurer's financial or economic performance.  A rating may have a "stable" outlook to indicate that the rating is not expected to change, but a 
"stable" outlook does not preclude a rating agency from changing a rating at any time without notice.

In January 2015, A.M. Best affirmed its rating outlook on the U.S. life/annuity sector as stable, which has been A.M. Best's outlook on our 
industry since 2010.  In January 2015, Standard & Poor's affirmed its outlook on the U.S. life insurance sector as stable.  The rating agencies 
have heightened the level of scrutiny they apply to insurance companies, increased the frequency and scope of their credit reviews and may 
adjust upward the capital and other requirements employed in the rating agency models for maintenance of certain ratings levels.

A.M. Best Company ratings currently range from "A++" (Superior) to "F" (In Liquidation), and include 16 separate ratings categories.  Within 
these categories, "A++" (Superior) and "A+" (Superior) are the highest, followed by "A" (Excellent) and "A-" (Excellent) then followed by "B
++" (Good) and "B+" (Good).  Publications of A.M. Best Company indicate that the "A-" rating is assigned to those companies that, in A.M. 
Best Company's opinion, have demonstrated an excellent ability to meet their ongoing obligations to policyholders.

Standard & Poor's insurer financial strength ratings currently range from "AAA (extremely strong)" to "R (under regulatory supervision)", and 
include 21 separate ratings categories, while "NR" indicates that Standard & Poor's has no opinion about the insurer's financial strength.  Within 
these categories, "AAA" and "AA" are the highest, followed by "A" and "BBB".  Publications of Standard & Poor's indicate that an insurer rated 
"BBB" is regarded as having good financial security characteristics, but is more likely to be affected by adverse business conditions than are 
higher rated insurers.

FitchRating's insurer financial strength ratings currently range from "AAA (exceptionally strong)" to "C (distressed)."  Ratings of "BBB-" and 
higher are considered to be "secure," and those of "BB+" and lower are considered to be "vulnerable."

A.M. Best Company, Standard & Poor's and Fitch review their ratings of insurance companies from time to time.  There can be no assurance 
that any particular rating will continue for any given period of time or that it will not be changed or withdrawn entirely if, in their judgment, 
circumstances so warrant.  If our ratings were to be negatively adjusted for any reason, we could experience a material decline in the sales of 
our products and the persistency of our existing business.

Reinsurance

Coinsurance

American Equity Life has two coinsurance agreements with EquiTrust Life Insurance Company ("EquiTrust"), covering 70% of certain of 
American Equity Life's fixed index and fixed rate annuities issued from August 1, 2001 through December 31, 2001, 40% of those contracts 
issued during 2002 and 2003, and 20% of those contracts issued from January 1, 2004 to July 31, 2004.  The business reinsured under these 
agreements may not be recaptured.  Coinsurance deposits (aggregate policy benefit reserves transferred to EquiTrust under these agreements) 
were $0.9 billion at December 31, 2014 and 2013.  We remain liable to policyholders with respect to the policy liabilities ceded to EquiTrust 
should EquiTrust fail to meet the obligations it has coinsured.  EquiTrust has received a financial strength rating of "B+" (Good) with a stable 
outlook from A.M. Best Company.  None of the coinsurance deposits with EquiTrust are deemed by management to be uncollectible.

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American  Equity  Life  has  three  coinsurance  agreements  with Athene  Life  Re Ltd.  ("Athene"),  an  unauthorized  life  reinsurer  domiciled  in 
Bermuda.  One agreement ceded 20% of certain of American Equity Life's fixed index annuities issued from January 1, 2009 through March 31, 
2010.  The business reinsured under this agreement is not eligible for recapture until the end of the month following seven years after the date 
of issuance of the policy.  The second agreement cedes 80% of American Equity Life's multi-year rate guaranteed annuities issued from July 1, 
2009 through December 31, 2013 and 80% of Eagle Life's multi-year rate guaranteed annuities issued from November 20, 2013 through December 
31, 2013.  The business reinsured under this agreement may not be recaptured.  The third agreement cedes 80% of American Equity Life's and 
Eagle Life's multi-year rate guaranteed annuities issued on or after January 1, 2014 and 80% of Eagle Life's fixed index annuities.  The reinsurance 
agreement specifies that the coinsurance percentage for Eagle Life's fixed index annuities decreases to 50% for policies issued between January 
1, 2016 and December 31, 2018, and to 20% for policies issued on or after January 1, 2019.  The business reinsured under this agreement may 
not be recaptured.  Coinsurance deposits (aggregate policy benefit reserves transferred to Athene under these agreements) were $2.2 billion and 
$2.1 billion at December 31, 2014 and 2013, respectively.  American Equity Life is an intermediary for reinsurance of Eagle Life's business 
ceded to Athene.  American Equity Life and Eagle Life remain liable to policyholders with respect to the policy liabilities ceded to Athene should 
Athene fail to meet the obligations it has coinsured.  The annuity deposits that have been ceded to Athene are held in trusts and American Equity 
Life is named as the sole beneficiary of the trusts.  The assets in the trusts are required to remain at a value that is sufficient to support the current 
balance of policy benefit liabilities of the ceded business on a statutory basis.  If the value of the trust accounts would ever reach a point where 
it is less than the amount of the ceded policy benefit liabilities on a statutory basis, Athene is required to either establish a letter of credit or 
deposit securities in the trusts for the amount of any shortfall.  None of the coinsurance deposits with Athene are deemed by management to be 
uncollectible.

Financing Arrangements

American Equity Life has two reinsurance transactions with Hannover Life Reassurance Company of America, ("Hannover"), which are treated 
as reinsurance under statutory accounting practices and as financing arrangements under U.S. generally accepted accounting principles ("GAAP").  
The statutory surplus benefits under these agreements are eliminated under GAAP and the associated charges are recorded as risk charges and 
included in other operating costs and expenses in the consolidated statements of operations.  The transactions became effective March 31, 2011 
(the "2011 Hannover Transaction") and July 1, 2013 (the "2013 Hannover Transaction").

The 2011 Hannover Transaction is a coinsurance and yearly renewable term reinsurance agreement for statutory purposes and provided $49.2 
million in net pretax statutory surplus benefit at inception in 2011.  The 2011 Hannover Transaction terminates on March 31, 2016, and the 
statutory surplus benefit is reduced over a five year period and is eliminated upon termination.  Pursuant to the terms of this agreement, pretax 
statutory surplus was reduced by $10.8 million, $11.3 million and $11.8 million in 2014, 2013 and 2012, respectively, and is expected to be 
reduced as follows: 2015—$10.3 million and 2016—$2.5 million.  These amounts include risk charges equal to 1.25% of the pretax statutory 
surplus benefit as of the end of each calendar quarter.

The 2013 Hannover Transaction is a yearly renewable term reinsurance agreement for statutory purposes covering 45.6% of waived surrender 
charges related to penalty free withdrawals, deaths and lifetime income benefit rider payments as well as lifetime income benefit rider payments 
in excess of policy fund values on certain business.  We may recapture the risks reinsured under this agreement as of the end of any quarter after 
June 30, 2016.  However, the agreement, as amended, makes it punitive to us if we do not recapture the business ceded no later than the first 
quarter of 2018.  The reserve credit recorded on a statutory basis by American Equity Life was $322.5 million and $288.2 million at December 31, 
2014 and 2013, respectively.  We pay quarterly reinsurance premiums under this agreement with an experience refund calculated on a quarterly 
basis and a risk charge equal to 1.25% of the pretax statutory surplus benefit as of the end of each calendar quarter.  The 2013 Hannover Transaction 
replaces a similar reinsurance agreement with Hannover that was recaptured simultaneously with entering into the 2013 Hannover Transaction.

Indemnity Reinsurance

Consistent with the general practice of the life insurance industry, American Equity Life enters into agreements of indemnity reinsurance with 
other insurance companies in order to reinsure portions of the coverage provided by its annuity, life and accident and health insurance products.  
Indemnity reinsurance agreements are intended to limit a life insurer's maximum loss on a large or unusually hazardous risk or to diversify its 
risks.  Indemnity reinsurance does not discharge the original insurer's primary liability to the insured.

The maximum loss retained by us on any one life insurance policy we have issued was $0.1 million or less as of December 31, 2014.  American 
Equity Life's reinsured business under indemnity reinsurance agreements is primarily ceded to two reinsurers.  Reinsurance related to life and 
accident and health insurance that was ceded by us to these reinsurers was immaterial.

We believe the assuming companies will be able to honor all contractual commitments, based on our periodic review of their financial statements, 
insurance industry reports and reports filed with state insurance departments.

Regulation

Life insurance companies are subject to regulation and supervision by the states in which they transact business.  State insurance laws establish 
supervisory agencies with broad regulatory authority, including the power to:

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grant and revoke licenses to transact business; 
regulate and supervise trade practices and market conduct; 
establish guaranty associations; 
license agents; 
approve policy forms; 

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• 
• 
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• 
• 
• 
• 
• 

approve premium rates for some lines of business; 
establish reserve requirements; 
prescribe the form and content of required financial statements and reports; 
determine the reasonableness and adequacy of statutory capital and surplus; 
perform financial, market conduct and other examinations; 
define acceptable accounting principles for statutory reporting; 
regulate the type and amount of permitted investments; and 
limit the amount of dividends and surplus note payments that can be paid without obtaining regulatory approval.

Our life subsidiaries are subject to periodic examinations by state regulatory authorities.  The Iowa Insurance Division is currently conducting 
financial examinations of American Equity Life and Eagle Life for the five year period ending December 31, 2013. The New York Insurance 
Department is currently conducting a financial examination of American Equity Investment Life Insurance Company of New York for the three 
year period ending December 31, 2013. In 2014, the New York Insurance Department completed an examination of American Equity Investment 
Life Insurance Company of New York as of December 31, 2010.  There were no adjustments to American Equity Investment Life Insurance 
Company of New York's 2010 statutory financial statements as a result of this examination.

The payment of dividends or the distributions, including surplus note payments, by our life subsidiaries is subject to regulation by each subsidiary's 
state of domicile's insurance department.  Currently, American Equity Life may pay dividends or make other distributions without the prior 
approval of the Iowa Insurance Commissioner, unless such payments, together with all other such payments within the preceding twelve months, 
exceed the greater of (1) American Equity Life's statutory net gain from operations for the preceding calendar year, or (2) 10% of American 
Equity Life's statutory surplus at the preceding December 31.  For 2015, up to $343.3 million can be distributed as dividends by American Equity 
Life without prior approval of the Iowa Insurance Commissioner.  In addition, dividends and surplus note payments may be made only out of 
earned surplus, and all surplus note payments are subject to prior approval by regulatory authorities.  American Equity Life had $1.2 billion of 
statutory earned surplus at December 31, 2014.

Most states have also enacted regulations on the activities of insurance holding company systems, including acquisitions, extraordinary dividends, 
the terms of surplus notes, the terms of affiliate transactions and other related matters.  We are registered pursuant to such legislation in Iowa.  
A number of state legislatures have also considered or have enacted legislative proposals that alter and, in many cases, increase the authority of 
state agencies to regulate insurance companies and holding company systems.

Most states, including Iowa and New York where our life subsidiaries are domiciled, have enacted legislation or adopted administrative regulations 
affecting the acquisition of control of insurance companies as well as transactions between insurance companies and persons controlling them.  
The nature and extent of such legislation and regulations currently in effect vary from state to state.  However, most states require administrative 
approval of the direct or indirect acquisition of 10% or more of the outstanding voting securities of an insurance company incorporated in the 
state.  The acquisition of 10% of such securities is generally deemed to be the acquisition of "control" for the purpose of the holding company 
statutes and requires not only the filing of detailed information concerning the acquiring parties and the plan of acquisition, but also administrative 
approval prior to the acquisition.  In many states, the insurance authority may find that "control" in fact does not exist in circumstances in which 
a person owns or controls more than 10% of the voting securities.

Historically, the federal government has not directly regulated the business of insurance.  However, federal legislation and administrative policies 
in several areas, including pension regulation, age and sex discrimination, financial services regulation, securities regulation and federal taxation 
can significantly affect the insurance business.  Additionally, the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (the 
"Dodd-Frank Act")  generally  provides  for  enhanced  federal  supervision  of  financial  institutions,  including  insurance  companies  in  certain 
circumstances, and financial activities that represent a systemic risk to financial stability or the U.S. economy.  Under the Dodd-Frank Act, a 
Federal Insurance Office has been established within the U.S. Treasury Department to monitor all aspects of the insurance industry and its 
authority may extend to our business, although the Federal Insurance Office is not empowered with any general regulatory authority over insurers.  
The director of the Federal Insurance Office serves in an advisory capacity to the Financial Stability Oversight Council ("FSOC") and has the 
ability to recommend that an insurance company be subject to heightened prudential standards by the Federal Reserve, if it is determined that 
financial distress at the company could pose a threat to financial stability in the U.S.  The Dodd-Frank Act also provides for the preemption of 
state laws when inconsistent with certain international agreements.

State insurance regulators and the National Association of Insurance Commissioners ("NAIC") are continually reexamining existing laws and 
regulations and developing new legislation for passage by state legislatures and new regulations for adoption by insurance authorities.  Proposed 
laws and regulations or those still under development pertain to insurer solvency and market conduct and in recent years have focused on:

• 
• 

• 
• 
• 
• 
• 
• 
• 

insurance company investments; 
risk-based capital ("RBC") guidelines, which consist of regulatory targeted surplus levels based on the relationship of statutory capital 
and surplus, with prescribed adjustments, to the sum of stated percentages of each element of a specified list of company risk exposures; 
the implementation of non-statutory guidelines and the circumstances under which dividends may be paid; 
principles-based reserving; 
own risk solvency assessment;
product approvals; 
agent licensing; 
underwriting practices; and 
life insurance and annuity sales practices.

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The NAIC's RBC requirements are intended to be used by insurance regulators as an early warning tool to identify deteriorating or weakly 
capitalized insurance companies for the purpose of initiating regulatory action.  The RBC formula defines a minimum capital standard which 
supplements low, fixed minimum capital and surplus requirements previously implemented on a state-by-state basis.  Such requirements are not 
designed as a ranking mechanism for adequately capitalized companies.

The NAIC's RBC requirements provide for four levels of regulatory attention depending on the ratio of a company's total adjusted capital to its 
RBC.  Adjusted capital is defined as the total of statutory capital and surplus, asset valuation reserve and certain other adjustments.  Calculations 
using the NAIC formula at December 31, 2014, indicated that American Equity Life's ratio of total adjusted capital to the highest level at which 
regulatory action might be initiated was 372%.

Our life subsidiaries also may be required, under the solvency or guaranty laws of most states in which they do business, to pay assessments up 
to certain prescribed limits to fund policyholder losses or liabilities of insolvent insurance companies.  These assessments may be deferred or 
forgiven under most guaranty laws if they would threaten an insurer's financial strength and, in certain instances, may be offset against future 
premium taxes.  

Federal Income Tax

The annuity and life insurance products that we market generally provide the policyholder with a federal income tax advantage, as compared to 
certain other savings investments such as certificates of deposit and taxable bonds, in that federal income taxation on any increases in the contract 
values (i.e., the "inside build-up") of these products is deferred until it is received by the policyholder.  With other savings investments, the 
increase in value is generally taxed each year as it is realized.  Additionally, life insurance death benefits are generally exempt from income tax.

From time to time, various tax law changes have been proposed that could have an adverse effect on our business, including the elimination of 
all or a portion of the income tax advantage described above for annuities and life insurance.  If legislation were enacted to eliminate the tax 
deferral for annuities, such a change would have an adverse effect on our ability to sell non-qualified annuities.  Non-qualified annuities are 
annuities that are not sold to an individual retirement account or other qualified retirement plan.

Since 2013, distributions from non-qualified annuity policies are considered "investment income" for purposes of the Medicare tax on investment 
income contained in the Health Care and Education Reconciliation Act of 2010.  As a result, in certain circumstances a 3.8% tax ("Medicare 
Tax") may be applied to some or the entire taxable portion of distributions from non-qualified annuities to individuals whose income exceeds 
certain threshold amounts.  This tax may have an adverse effect on our ability to sell non-qualified annuities to individuals whose income exceeds 
these threshold amounts.

Employees

As of December 31, 2014, we had 418 full-time employees.  We have experienced no work stoppages or strikes and consider our relations with 
our employees to be excellent.  None of our employees are represented by a union.

Item 1A.    Risk Factors

We are exposed to significant financial and capital risk, including changing interest rates and credit spreads which may have an adverse 
effect on sales of our products, profitability, investment portfolio and reported book value per share.

Future changes in interest rates and credit spreads may result in fluctuations in the income derived from our investments.  These and other factors 
could have a material adverse effect on our financial condition, results of operations or cash flows.

Interest rate and credit spread risk.  Our interest rate risk is related to market price and changes in cash flow.  Substantial and sustained increases 
and decreases in market interest rates can materially and adversely affect the profitability of our products, our ability to earn predictable returns, 
the fair value of our investments and the reported value of stockholders' equity.  A rise in interest rates, in the absence of other countervailing 
changes, will decrease the unrealized gain position of our investment portfolio and may result in an unrealized loss position.  With respect to 
our available for sale fixed maturity securities, such declines in value (net of income taxes and certain adjustments for assumed changes in 
amortization of deferred policy acquisition costs and deferred sales inducements) reduce our reported stockholders' equity and book value per 
share.

If interest rates rise dramatically within a short period of time, our business may be exposed to disintermediation risk.  Disintermediation risk 
is the risk that our policyholders may surrender all or part of their contracts in a rising interest rate environment, which may require us to sell 
assets in an unrealized loss position.  Alternatively, we may increase crediting rates to retain business and reduce the level of assets that may 
need to be sold at a loss.  However, such action would reduce our investment spread and net income.

Due to the long-term nature of our annuity liabilities, sustained declines in long-term interest rates may result in increased redemptions of our 
fixed maturity securities that are subject to call redemption prior to maturity by the issuer or prepayments of commercial mortgage loans and 
expose us to reinvestment risk.  If we are unable to reinvest the proceeds from such redemptions into investments with credit quality and yield 
characteristics of the redeemed or prepaid investments, our net income and overall financial performance may be adversely affected.  We have 
a certain ability to mitigate this risk by lowering crediting rates on our products subject to certain restrictions as discussed below.  

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Our exposure to credit spreads is related to market price and changes in cash flows related to changes in credit spreads.  If credit spreads widen 
significantly it could result in greater investment income on new investments but would also indicate growing concern about the ability of credit 
issuers to service their debt which could  result in additional other than temporary impairments.  If credit spreads tighten significantly it could 
result in reduced net investment income from new purchases of fixed maturity securities or fundings of commercial mortgage loans.

Credit risk.  We are subject to the risk that the issuers of our fixed maturity securities and other debt securities and borrowers on our commercial 
mortgages, will default on principal and interest payments, particularly if a major downturn in economic activity occurs.  An increase in defaults 
on our fixed maturity securities and commercial mortgage loan portfolios could harm our financial strength and reduce our profitability.

Credit and cash flow assumption risk is the risk that issuers of securities, mortgagees on mortgage loans or other parties, including derivatives 
counterparties, default on their contractual obligations or experience adverse changes to their contractual cash flow streams.  We attempt to 
minimize the adverse impact of this risk by monitoring portfolio diversification and exposure by asset class, creditor, industry, and by complying 
with investment limitations governed by state insurance laws and regulations as applicable.  We also consider all relevant objective information 
available in estimating the cash flows related to residential and commercial mortgage backed securities.

We use derivative instruments to fund the annual credits on our fixed index annuities.  We purchase derivative instruments, consisting primarily 
of one-year call options, from a number of counterparties.  Our policy is to acquire such options only from counterparties rated "A-"or better by 
a nationally recognized rating agency and the maximum credit exposure to any single counterparty is subject to concentration limits.  In addition, 
we have entered into credit support agreements with our counterparties which allow us to require our counterparties to post collateral to secure 
their obligations to us under the derivative instruments.  If our counterparties fail to honor their obligations under the derivative instruments, 
our revenues may not be sufficient to fund the annual index credits on our fixed index annuities.  Any such failure could harm our financial 
strength and reduce our profitability.

Liquidity risk.  We could have difficulty selling our private placement securities and commercial mortgage loans because they are less liquid 
than our publicly traded securities.  If we require significant amounts of cash on short notice, we may have difficulty selling these securities and 
loans at attractive prices or in a timely manner, or both.

Fluctuations in interest rates and investment spread could adversely affect our financial condition, results of operations and cash flows.

A key component of our net income is the investment spread.  A narrowing of investment spreads may adversely affect operating results.  Although 
we have the right to adjust interest crediting rates (cap, participation or asset fee rates for fixed index annuities) on most products, changes to 
crediting rates may not be sufficient to maintain targeted investment spreads in all economic and market environments.  In general, our ability 
to lower crediting rates is subject to minimum crediting rates filed with and approved by state regulators.  In addition, competition and other 
factors, including the potential for increases in surrenders and withdrawals, may limit our ability to adjust or maintain crediting rates at levels 
necessary to avoid the narrowing of spreads under certain market conditions.  Our policy structure generally provides for resetting of policy 
crediting rates at least annually and imposes withdrawal penalties for withdrawals during the first 5 to 17 years a policy is in force.

Managing the investment spread on our fixed index annuities is more complex than it is for fixed rate annuity products.  We manage the index-
based risk component of our fixed index annuities by purchasing call options on the applicable indices to fund the annual index credits on these 
annuities and by adjusting the caps, participation rates and asset fees on policy anniversary dates to reflect changes in the cost of such options 
which varies based on market conditions.  The price of such options generally increases with increases in the volatility in both the indices and 
interest rates, which may either narrow the spread or cause us to lower caps or participation rates.  Thus, the volatility of the cost of the indices 
adds an additional degree of uncertainty to the profitability of the index products.  We attempt to mitigate this risk by resetting caps, participation 
rates and asset fees annually on the policy anniversaries.

Persistent environment of low interest rates affects and may continue to negatively affect our results of operations and financial condition.

Prolonged periods of low interest rates may have a negative impact on our ability to sell our fixed index annuities as consumers look for other 
financial instruments with potentially higher yields to fund retirement.  In times of low interest rates, such as we have been experiencing since 
2010 and which we may continue to experience in 2015, it is difficult to offer attractive rates and benefits to customers while maintaining 
profitability, which may limit sales growth of interest sensitive products.

Sustained declines in interest rates may subject us to lower returns on our invested assets, and we have had to and may have to continue to invest 
the cash we receive from premiums and interest or return of principal on our investments in instruments with yields less than those we currently 
own.  This may reduce our future net investment income and compress the spread on our annuity products.  Further, borrowers may prepay fixed 
maturity securities and commercial mortgage loans in order to borrow at lower market rates.  Any related prepayment fees are recorded in net 
investment income and may create income statement volatility.

An environment of rising interest rates may materially affect our liquidity and financial condition.

Periods of rising interest rates may cause increased policy surrenders and withdrawals as policyholders seek financial instruments with higher 
returns, commonly referred to as disintermediation.  This may lead to net cash outflows and the resulting liquidity demands may require us to 
sell investment assets when the prices of those assets are adversely affected by the increase in interest rates, which may result in realized investment 
losses.  Further, a portion of our investment portfolio consists of commercial mortgage loans and privately placed securities, which are relatively 
illiquid, thus increasing our liquidity risk in the event of disintermediation.  We may also be required to accelerate the amortization of deferred 
policy acquisition costs and deferred sales inducements related to surrendered contracts, which would adversely affect our results of operations.

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During such times, we may offer higher crediting rates on new sales of annuity products and increase crediting rates on existing annuity products 
to maintain or enhance product competitiveness.  We may not be able to purchase enough higher yielding assets necessary to fund higher crediting 
rates and maintain our desired spread, which could result in lower profitability on our business.  Alternatively, if we seek to maintain profitability 
of our products in rising interest rate environments it may be difficult to position our products to offer attractive rates and benefits to customers 
which may limit sales growth of interest sensitive products.

Our  valuation  of  fixed  maturity  and  equity  securities  may  include  methodologies,  estimates  and  assumptions  which  are  subject  to 
differing interpretations and could result in changes to investment valuations that may materially adversely affect our results of operations 
or financial condition.

Fixed maturity securities and equity securities are reported at fair value in our consolidated balance sheets.  During periods of market disruption 
including periods of significantly rising or high interest rates, rapidly widening credit spreads or illiquidity, it may be difficult to value certain 
of our securities if trading becomes less frequent and/or market data becomes less observable.  Prices provided by independent broker quotes 
or independent pricing services that are used in the determination of fair value can vary significantly for a particular security.  There may be 
certain asset classes that were in active markets with significant observable data that become illiquid due to the current financial environment.  
As such, valuations may include inputs and assumptions that are less observable or require greater judgment as well as valuation methods that 
require greater judgment.  Further, rapidly changing and unprecedented credit and equity market conditions could materially impact the valuation 
of securities as reported in our consolidated financial statements and the period-to-period changes in value could vary significantly.  Decreases 
in value may have a material adverse effect on our results of operations or financial condition.

Defaults on commercial mortgage loans and volatility in performance may adversely affect our business, financial condition and results 
of operations.

Commercial mortgage loans have faced heightened delinquency and default risk since 2010 due to economic conditions which have had a 
negative impact on the performance of the underlying collateral, resulting in declining values and an adverse impact on the obligors of such 
instruments.  An increase in the default rate of our commercial mortgage loan investments could have an adverse effect on our business, financial 
condition and results of operations.

In addition, the carrying value of commercial mortgage loans is negatively impacted by such factors.  The carrying value of commercial mortgage 
loans is stated at outstanding principal less any loan loss allowances recognized.  Considerations in determining allowances include, but are not 
limited to, the following: (i) declining debt service coverage ratios and increasing loan to value ratios; (ii) bankruptcy filings of major tenants 
or affiliates of the borrower on the property; (iii) catastrophic events at the property; and (iv) other subjective events or factors, including whether 
the terms of the debt will be restructured.  There can be no assurance that management's assessment of loan loss allowances on commercial 
mortgage loans will not change in future periods, which could lead to investment losses.

Conditions in the U.S. and global capital markets and economies could deteriorate in the near future and affect our financial position 
and our level of earnings from our operations.

The U.S. government has continued to keep interest rates low and has increased the supply of United States dollars as strategies to stimulate the 
economy.  While these strategies have appeared to be successful, any future economic downturn or market disruption could negatively impact 
our ability to invest funds. Specifically, if market conditions deteriorate in 2015 or beyond:

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our investment portfolio could incur additional other than temporary impairments;
our commercial mortgage loans could experience a greater amount of loss;
due to potential downgrades in our investment portfolio, we could be required to raise additional capital to sustain our current business 
in force and new sales of our annuity products, which may be difficult in a distressed market.  If capital would be available, it may be 
at terms that are not favorable to us;

•  we may be required to limit growth in sales of our annuity products; and/or
• 

our liquidity could be negatively affected and we could be forced to limit our operations and our business could suffer, as we need 
liquidity to pay our policyholder benefits, operating expenses, dividends on our capital stock, and to service our debt obligations.  

The principal sources of our liquidity are annuity deposits, investment income and proceeds from the sale, maturity and call of investments.  
Sources of additional capital in normal markets include a variety of short and long-term instruments, including equity, debt or other types of 
securities.

Governmental initiatives intended to improve global and local economies may be accompanied by other initiatives, including new capital 
requirements or other regulations, that could materially affect our business, results of operations, financial condition and liquidity in 
ways that we cannot predict.

We are subject to extensive laws and regulations that are administered and enforced by a number of different regulatory authorities including 
state insurance regulators, the NAIC, the SEC and the New York Stock Exchange.  Some of these authorities are or may in the future consider 
enhanced or new regulatory requirements intended to prevent future economic crises or otherwise assure the stability of institutions under their 
supervision.  These authorities may also seek to exercise their supervisory or enforcement authority in new or more robust ways.  All of these 
possibilities, if they occurred, could affect the way we conduct our business and manage our capital, and may require us to satisfy increased 
capital requirements, any of which in turn could materially affect our results of operations, financial condition and liquidity.

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We face competition from companies that have greater financial resources, broader arrays of products and higher ratings, which may 
impair our ability to retain existing customers, attract new customers and maintain our profitability and financial strength.

We operate in a highly competitive industry.  Many of our competitors are substantially larger and enjoy substantially greater financial resources, 
higher ratings by rating agencies, broader and more diversified product lines and more widespread agency relationships.  Our annuity products 
compete with index, fixed rate and variable annuities sold by other insurance companies and also with mutual fund products, traditional bank 
products and other retirement funding alternatives offered by asset managers, banks and broker-dealers.  Our insurance products compete with 
those of other insurance companies, financial intermediaries and other institutions based on a number of factors, including premium rates, policy 
terms  and  conditions,  service  provided  to  distribution  channels  and  policyholders,  ratings  by  rating  agencies,  reputation  and  distributor 
compensation. 

While we compete with numerous other companies, we view the following as our most significant competitors:

Security Benefit Life;

•  Allianz Life Insurance Company of North America;
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•  Great American Life Insurance Company; 
•  Athene USA Corp; and
•  Midland National Life Insurance Company.

Our ability to compete depends in part on returns and other benefits we make available to our policyholders through our annuity contracts.  We 
will not be able to accumulate and retain assets under management for our products if our investment results underperform the market or the 
competition, since such underperformance likely would result in lower rates to policyholders which could lead to withdrawals and reduced sales.

We compete for distribution sources for our products.  We believe that our success in competing for distributors depends on our financial strength, 
the services we provide to and the relationships we develop with these distributors, as well as offering competitive commission structures.  Our 
distributors are generally free to sell products from whichever providers they wish, which makes it important for us to continually offer distributors 
products and services they find attractive.  If our products or services fall short of distributors' needs, we may not be able to establish and maintain 
satisfactory relationships with distributors of our annuity and life insurance products.  Our ability to compete in the past has also depended in 
part on our ability to develop innovative new products and bring them to market more quickly than our competitors.  In order for us to compete 
in the future, we will need to continue to bring innovative products to market in a timely fashion.  Otherwise, our revenues and profitability 
could suffer.

Our reinsurance program involves risks because we remain liable with respect to the liabilities ceded to reinsurers if the reinsurers fail 
to meet the obligations assumed by them.

Our life insurance subsidiaries cede certain policies to other insurance companies through reinsurance agreements.  American Equity Life has 
entered into two coinsurance agreements with EquiTrust covering $0.9 billion of policy benefit reserves at December 31, 2014 and American 
Equity Life has three coinsurance agreements with Athene covering $2.2 billion of policy benefit reserves at December 31, 2014.  Since Athene 
is an unauthorized reinsurer, the annuity deposits that have been ceded to Athene are held in trusts and American Equity Life is named as the 
sole beneficiary of the trusts.  The assets in the trusts are required to remain at a value that is sufficient to support the current balance of policy 
benefit liabilities of the ceded business on a statutory basis.  If the value of the assets in the trusts would ever reach a point where it is less than 
the amount of the ceded policy benefit liabilities on a statutory basis, Athene is required to either establish a letter of credit or deposit securities 
in the trusts for the amount of any shortfall.  We remain liable with respect to the policy liabilities ceded to EquiTrust and Athene should either 
fail to meet the obligations assumed by them.

In addition, we have entered into other types of reinsurance contracts including indemnity reinsurance and financing arrangements.  Should any 
of these reinsurers fail to meet the obligations assumed under such contracts, we remain liable with respect to the liabilities ceded.

Any disruption in our ability to maintain our reinsurance program may hinder our ability to manage our regulatory capital.

No assurances can be made that reinsurance will remain continuously available to us to the same extent and on the same terms as are currently 
available.  If we were unable to maintain our current level of reinsurance or purchase new reinsurance protection in amounts that we consider 
sufficient and at prices that we consider acceptable, we would have to accept an increase in our net liability exposure or a decrease in our statutory 
surplus, reduce the amount of business we write or develop other alternatives to reinsurance.

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We may experience volatility in net income due to the application of fair value accounting to our derivative instruments.

All of our derivative instruments, including certain derivative instruments embedded in other contracts, are recognized in the balance sheet at 
their fair values and changes in fair value are recognized immediately in earnings.  This impacts certain revenues and expenses we report for 
our fixed index annuity business as follows:

•  We must present the call options purchased to fund the annual index credits on our fixed index annuity products at fair value.  The fair 
value of the call options is based upon the amount of cash that would be required to settle the call options obtained from the counterparties 
adjusted for the nonperformance risk of the counterparty.  We record the change in fair value of these options as a component of our 
revenues.  The change in fair value of derivatives includes the gains or losses recognized at expiration of the option term or upon early 
termination and changes in fair value for open positions.

• 

The contractual obligations for future annual index credits are treated as a "series of embedded derivatives" over the expected life of 
the applicable contracts.  Increases or decreases in the fair value of embedded derivatives generally correspond to increases or decreases 
in equity market performance and changes in the interest rates used to discount the excess of the projected policy contract values over 
the projected minimum guaranteed contract values.  We record the change in fair value of these embedded derivatives as a component 
of our benefits and expenses in our consolidated statements of operations. 

The application of fair value accounting for derivatives and embedded derivatives in future periods to our fixed index annuity business may 
cause substantial volatility in our reported net income.

Our results of operations and financial condition depend on the accuracy of management assumptions and estimates.  

Assumptions and estimates are made regarding expenses and interest rates, tax liability, contingent liabilities, investment performance and other 
factors related to our business and anticipated results.  We rely on these assumptions and estimates when determining period end accruals, future 
earnings and various components of our consolidated balance sheet.  All assumptions and estimates utilized incorporate many factors, none of 
which can be predicted with certainty.  Our actual experiences, as well as changes in estimates, are used to prepare our consolidated statement 
of operations.  To the extent our actual experience and changes in estimates differ from original estimates, our results of operations and financial 
condition could be materially adversely affected.

The calculations we use to estimate various components of our consolidated balance sheet and consolidated statement of operations are necessarily 
complex and involve analyzing and interpreting large quantities of data.  The assumptions and estimates required for these calculations involve 
judgment and by their nature are imprecise and subject to changes and revisions over time.  Accordingly, our results may be adversely affected 
from time to time by actual results differing from assumptions, by changes in estimates and by changes resulting from implementing more 
sophisticated administrative systems and procedures that facilitate the calculation of more precise estimates.

We may face unanticipated losses if there are significant deviations from our assumptions regarding the probabilities that our annuity 
contracts will remain in force from one period to the next.

The expected future profitability of our annuity products is based in part upon expected patterns of premiums, expenses and benefits using a 
number of assumptions, including those related to the probability that a policy or contract will remain in force, or persistency, and mortality.  
Since no insurer can precisely determine persistency or mortality, actual results could differ significantly from assumptions, and deviations from 
estimates and assumptions could have a material adverse effect on our business, financial condition or results of operations.  For example, actual 
persistency that is lower than our assumptions could have an adverse impact on future profitability, especially in the early years of a policy or 
contract primarily because we would be required to accelerate the amortization of expenses we deferred in connection with the acquisition of 
the policy.

In addition, we set initial crediting rates for our annuity products based upon expected claims and payment patterns, using assumptions for, 
among other factors, mortality rates of our policyholders.  The long-term profitability of these products depends upon how our actual experience 
compares with our pricing assumptions.  For example, if mortality rates are lower than our pricing assumptions, we could be required to make 
more payments under certain annuity contracts in addition to what we had projected.

If our estimated gross profits decrease significantly from initial expectations we may be required to expense our deferred policy acquisition 
costs and deferred sales inducements in an accelerated manner, which would reduce our profitability.

Deferred policy acquisition costs are costs that vary with and primarily relate to the acquisition of new business.  Deferred sales inducements 
are contract enhancements such as first-year premium and interest bonuses that are credited to policyholder account balances.  These costs are 
capitalized when incurred and are amortized over the life of the contracts.  Current amortization of these costs is generally in proportion to 
expected gross profits from interest margins and, to a lesser extent, from surrender charges and rider fees.  Unfavorable experience with regard 
to expected expenses, investment returns, mortality or withdrawals may cause acceleration of the amortization of these costs resulting in an 
increase of expenses and lower profitability.

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If we do not manage our growth effectively, our financial performance could be adversely affected; our historical growth rates may not 
be indicative of our future growth.

We have experienced rapid growth since our formation in December 1995.  We intend to continue to grow and further growth will impose 
significant  added  responsibilities  on  our  management,  including  the  need  to  identify,  recruit,  maintain  and  integrate  additional  employees, 
including management.  There can be no assurance that we will be successful in expanding our business or that our systems, procedures and 
controls will be adequate to support our operations as they expand.  In addition, due to our rapid growth and resulting increased size, it may be 
necessary to expand the scope of our investing activities to asset classes in which we historically have not invested or have not had significant 
exposure.  If we are unable to adequately manage our investments in these classes, our financial condition or operating results in the future could 
be less favorable than in the past.  Further, we have utilized reinsurance in the past to support our growth.  The future availability and cost of 
reinsurance is uncertain.  Our failure to manage growth effectively, or our inability to recruit, maintain and integrate additional qualified employees 
and independent agents, could have a material adverse effect on our business, financial condition or results of operations.  In addition, our 
historical growth rates are not likely to accurately reflect our future growth rates or our growth potential.  We cannot assure you that our future 
revenues will increase or that we will continue to be profitable.

The loss of key employees could disrupt our operations.

Our success depends in part on the continued service of key executives and our ability to attract and retain additional executives and employees.  
We do not have employment agreements with our executive officers.  The loss of key employees, or our inability to recruit and retain additional 
qualified personnel, could cause disruption in our business and prevent us from fully implementing our business strategies, which could materially 
and adversely affect our business, growth and profitability.

Our  operations  support  complex  transactions  and  are  highly  dependent  on  the  proper  functioning  of  information  technology  and 
communication systems.  Any failure of our information technology or communications systems may result in a materially adverse effect 
on our results of operations and corporate reputation.  

While  systems  and  processes  are  designed  to  support  complex  transactions  and  avoid  systems  failure,  fraud,  information  security  failures, 
processing errors and breaches of regulation, any failure could lead to a materially adverse effect on our results of operations and corporate 
reputation.  In addition, we must commit significant resources to maintain and enhance our existing systems in order to keep pace with industry 
standards and customer preferences.  If we fail to keep up-to-date information systems, we may not be able to rely on information for product 
pricing, risk management and underwriting decisions.  In addition, even though backup and recovery systems and contingency plans are in place, 
we cannot assure investors that interruptions, failures or breaches in security of these processes and systems will not occur, or if they do occur, 
that they can be adequately addressed.  The occurrence of any of these events could have a materially adverse effect on our business, results of 
operations and financial condition. 

An information technology failure or security breach may disrupt our business, damage our reputation and adversely affect our results 
of operations, financial condition and cash flows. 

We use information technology ("IT") to store, retrieve, evaluate and utilize customer and company data and information.  Our business is highly 
dependent on our ability to access IT systems to perform necessary business functions such as providing customer support, making changes to 
existing policies, filing and paying claims, managing our investment portfolios and producing financial statements.  While we have policies, 
procedures, automation and backup plans designed to prevent or limit the effect of failure, our IT may be vulnerable to disruptions or breaches 
as a result of natural disasters, man-made disasters, criminal activity, pandemics or other events beyond our control.  The failure of our IT for 
any reason could disrupt our operations, result in the loss of customers and may adversely affect our business, results of operations and financial 
condition.

We retain confidential information within our IT, and we rely on sophisticated commercial technologies to maintain the security of those systems.  
Anyone who is able to circumvent our security measures and penetrate our IT could access, view, misappropriate, alter, or delete any information 
in the systems, including personally identifiable policyholder information and proprietary business information.  In addition, an increasing 
number of states require that persons be notified if a security breach results in the disclosure of personally identifiable customer information.  
Any compromise of the security of our computer systems that results in inappropriate disclosure of personally identifiable customer information 
could damage our reputation in the marketplace, deter people from purchasing our products, subject us to significant civil and criminal liability 
and require us to incur significant technical, legal and other expenses.  While there have been attempts to penetrate our IT defenses, there is 
evidence that the attacks have been blocked and there is no evidence that an IT breach has occurred. 

If we are unable to attract and retain national marketing organizations and independent agents or develop new distribution channels 
such as broker/dealers, banks and registered investment advisors, sales of our products may be reduced.

We primarily distribute our annuity products through a variable cost distribution network which includes approximately 38 national marketing 
organizations and over 30,000 independent agents.  We must attract and retain such marketers and agents to sell our products.  Insurance companies 
compete vigorously for productive agents.  We compete with other life insurance companies for marketers and agents primarily on the basis of 
our financial position, support services, compensation and product features.  Such marketers and agents may promote products offered by other 
life insurance companies that may offer a larger variety of products than we do.  Our competitiveness for such marketers and agents also depends 
upon the long-term relationships we develop with them.  We have started to develop a network of broker/dealers, banks and registered investment 
advisors to distribute our products.  If we are unable to attract and retain sufficient marketers, agents, broker/dealers, banks and registered 
investment advisors to sell our products, our ability to compete and our sales would suffer.

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We may require additional capital to support our business and sustain future growth which may not be available when needed or may 
be available only on unfavorable terms.

Our long-term strategic capital requirements will depend on many factors including the accumulated statutory earnings of our life insurance 
subsidiaries and the relationship between the statutory capital and surplus of our life insurance subsidiaries and various elements of required 
capital.  For the purpose of supporting long-term capital requirements, we may need to increase or maintain the statutory capital and surplus of 
our life insurance subsidiaries through additional financings, which could include debt, equity, financing arrangements and/or other surplus relief 
transactions.  Adverse market conditions have affected and continue to affect the availability and cost of capital.  Such financings, if available 
at all, may be available only on terms that are not favorable to us.  If we cannot maintain adequate capital, we may be required to limit growth 
in sales of new annuity products, and such action could adversely affect our business, financial condition or results of operations.

Changes in state and federal regulation may affect our profitability.

We are subject to regulation under applicable insurance statutes, including insurance holding company statutes, in the various states in which 
our life insurance subsidiaries transact business.  Our life insurance subsidiaries are domiciled in Iowa and New York.  We are currently licensed 
to sell our products in 50 states and the District of Columbia.  Insurance regulation is intended to provide safeguards for policyholders rather 
than to protect shareholders of insurance companies or their holding companies.  As increased scrutiny has been placed upon the insurance 
regulatory framework, a number of state legislatures have considered or enacted legislative proposals that alter, and in many cases increase, state 
authority to regulate insurance companies and holding company systems.

Regulators oversee matters relating to trade practices, policy forms, claims practices, guaranty funds, types and amounts of investments, reserve 
adequacy,  insurer  solvency, minimum amounts  of  capital and  surplus,  transactions with  related  parties, changes  in control  and  payment  of 
dividends.

The NAIC and state insurance regulators continually reexamine existing laws and regulations.  The NAIC may develop and recommend adoption 
of new or modify existing Model Laws and Regulations.  State insurance regulators may impose those recommended changes, or others, in the 
future.

Our life insurance subsidiaries are subject to state insurance regulations based on the NAIC's risk-based capital requirements which are intended 
to be used by insurance regulators as an early warning tool to identify deteriorating or weakly capitalized insurance companies for the purpose 
of initiating regulatory action.  Our life insurance subsidiaries also may be required, under solvency or guaranty laws of most states in which 
they do business, to pay assessments up to certain prescribed limits to fund policyholder losses or liabilities for insolvent insurance companies.

Although the federal government does not directly regulate the insurance business, federal legislation and administrative policies in several 
areas, including pension regulation, age and sex discrimination, financial services regulation, securities regulation and federal taxation, can 
significantly affect the insurance business.  In addition, legislation has been enacted which could result in the federal government assuming some 
role in the regulation of the insurance industry.

In July 2010, the Dodd-Frank Act was enacted and signed into law.  The Dodd-Frank Act made extensive changes to the laws regulating the 
financial services industry and requires various federal agencies to adopt a broad range of new rules and regulations.  Among other things, the 
Dodd-Frank Act imposes a comprehensive new regulatory regime on the over-the-counter ("OTC") derivatives marketplace.  This legislation 
subjects swap dealers and "major swap participants" (as defined in the legislation and further clarified by the rulemaking) to substantial supervision 
and regulation, including capital standards, margin requirements, business conduct standards, recordkeeping and reporting requirements.  It also 
requires central clearing for certain derivatives transactions that the U.S. Commodities Futures Trading Commission ("CFTC") determines must 
be cleared and are accepted for clearing by a "derivatives clearing organization" (subject to certain exceptions) and provides the CFTC with 
authority to impose position limits across markets.  Many of the key concepts, definitions, processes and issues surrounding regulation of the 
OTC derivatives have been left to the relevant regulators to address and many of these regulations have yet to be proposed.  The Dodd-Frank 
Act and any such regulations may subject us to additional restrictions on our hedging positions which may have an adverse effect on our ability 
to hedge risks associated with our business, including our fixed index annuity business, or on the cost of our hedging activity.

The Dodd-Frank Act also created FSOC.  The FSOC may designate by a 2/3 vote whether certain insurance companies and insurance holding 
companies pose a grave threat to the financial stability of the United States, in which case such companies would become subject to prudential 
regulation by the Board of Governors of the U.S. Federal Reserve (the "Federal Reserve Board") (including capital requirements, leverage limits, 
liquidity requirements and examinations).  The Federal Reserve Board may limit such company's ability to enter into merger transactions, restrict 
its ability to offer financial products, require it to terminate one or more activities, or impose conditions on the manner in which it conducts 
activities.

The Dodd-Frank Act also established a Federal Insurance Office under the U.S. Treasury Department to monitor all aspects of the insurance 
industry and of lines of business other than certain health insurance, certain long-term care insurance and crop insurance.  The director of the 
Federal Insurance Office is a non-voting member of FSOC and can provide guidance regarding insurance company designations as systemically 
important.  The Dodd-Frank Act also provides for the pre-emption of state laws in certain instances involving the regulation of reinsurance and 
other limited insurance matters.  The Dodd-Frank Act requires extensive rule-making and other future regulatory action, which in some cases 
will take a period of years to implement.  It is not possible at this time to assess the impact on our business of the establishment of the Federal 
Insurance Office and the FSOC.  However, the regulatory framework at the state and federal level applicable to our insurance products is evolving.  
The changing regulatory framework could affect the design of such products and our ability to sell certain products.  Any changes in these laws 
and regulations could materially and adversely affect our business, financial condition or results of operations.

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Table of Contents

We cannot predict the requirements of any regulations ultimately adopted under the Dodd-Frank Act, the effect that such regulations will have 
on financial markets or on our business, the additional costs associated with compliance with such regulations, or any changes to our operations 
that may be necessary to comply with the Dodd-Frank Act, any of which could have a material adverse affect on our business, results of operations, 
cash flows or financial condition.

The regulatory framework at the state and federal level applicable to our insurance products is evolving.  The changing regulatory framework 
could affect the design of such products and our ability or the ability of our agents to sell certain products.  Any changes in these laws and 
regulations could materially and adversely affect our business, financial condition or results of operations.

Changes in federal income taxation laws, including any reduction in individual income tax rates, may affect sales of our products and 
profitability.

The annuity and life insurance products that we market generally provide the policyholder with certain federal income tax advantages.  For 
example, federal income taxation on any increases in non-qualified annuity contract values (i.e., the "inside build-up") is deferred until it is 
received by the policyholder.  With other savings instruments, such as certificates of deposit and taxable bonds, the increase in value is generally 
taxed each year as it is realized.  Additionally, life insurance death benefits are generally exempt from income tax.  Decreases in individual 
income tax rates would decrease the advantage of deferring the inside build-up.

From time to time, various tax law changes have been proposed that could have an adverse effect on our business, including the elimination of 
all or a portion of the income tax advantages described above for annuities and life insurance.  If legislation were enacted to eliminate all or a 
portion of the tax deferral for annuities, such a change would have an adverse effect on our ability to sell non-qualified annuities.  Non-qualified 
annuities are annuities that are not sold to a qualified retirement plan.

Beginning in 2013, distributions from non-qualified annuity policies are now considered "investment income" for purposes of the Medicare tax 
on investment income contained in the Health Care and Education Reconciliation Act of 2010.  As a result, in certain circumstances a 3.8% tax 
(“Medicare Tax”) may be applied to some or all of the taxable portion of distributions from non-qualified annuities to individuals whose income 
exceeds certain threshold amounts.  This tax may have an adverse effect on our ability to sell non-qualified annuities to individuals whose income 
exceeds these threshold amounts.

We face risks relating to litigation, including the costs of such litigation, management distraction and the potential for damage awards, 
which may adversely impact our business.

We are occasionally involved in litigation, both as a defendant and as a plaintiff.  In addition, state regulatory bodies, such as state insurance 
departments,  the  SEC,  the  Financial  Industry  Regulatory Authority, Inc.  ("FINRA"),  the  Department  of  Labor  and  other  regulatory  bodies 
regularly make inquiries and conduct examinations or investigations concerning our compliance with, among other things, insurance laws, 
securities  laws,  the  Employee  Retirement  Income  Security Act  of  1974,  as  amended,  and  laws  governing  the  activities  of  broker-dealers.  
Companies in the life insurance and annuity business have faced litigation, including class action lawsuits, alleging improper product design, 
improper sales practices and similar claims.  We entered into a settlement with respect to a purported class action lawsuit involving allegations 
that generally attack the suitability of sales of deferred annuity products to persons over the age of 65.  While settlement has been approved by 
the district court and the case dismissed, such ruling remains subject to appeal.  The settlement is contingent upon final court approval and appeal.  
See Note 13 to our audited consolidated financial statements.

A  downgrade  in  our  credit  or  financial  strength  ratings  may  increase  our  future  cost  of  capital,  reduce  new  sales,  adversely  affect 
relationships with distributors and increase policy surrenders and withdrawals.

Currently, our senior unsecured indebtedness carries, a "BB+" rating with a positive outlook from Standard & Poor's, a BB+ rating with a stable 
outlook from Fitch Ratings, and a "bbb-" rating with a stable outlook from A.M. Best Company.  Our ability to maintain such ratings is dependent 
upon the results of operations of our subsidiaries and our financial strength.  If we fail to preserve the strength of our balance sheet and to maintain 
a capital structure that rating agencies deem suitable, it could result in a downgrade of the ratings applicable to our senior unsecured indebtedness.  
A downgrade would likely reduce the fair value of the common stock and may increase our future cost of capital.

Financial strength ratings are important factors in establishing the competitive position of life insurance and annuity companies.  In recent years, 
the market for annuities has been dominated by those insurers with the highest ratings.  A ratings downgrade, or the potential for a ratings 
downgrade, could have a number of adverse effects on our business.  For example, distributors and sales agents for life insurance and annuity 
products use the ratings as one factor in determining which insurer's annuities to market.  A ratings downgrade could cause those distributors 
and agents to seek alternative carriers.  In addition, a ratings downgrade could materially increase the number of policy or contract surrenders 
we experience, as well as our ability to obtain reinsurance or obtain reasonable pricing on reinsurance.

Financial strength ratings are measures of an insurance company's ability to meet contractholder and policyholder obligations and generally 
involve quantitative and qualitative evaluations by rating agencies of a company's financial condition and operating performance.  Generally, 
rating agencies base their ratings upon information furnished to them by the insurer and upon their own investigations, studies and assumptions.  
Ratings are based upon factors of concern to agents, policyholders and intermediaries and are not directed toward the protection of investors 
and are not recommendations to buy, sell or hold securities.

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Table of Contents

Item 1B.    Unresolved Staff Comments

None.

Item 2.    Properties

We lease commercial office space in one building in West Des Moines, Iowa, for our principal offices under an operating lease that expires on 
November 30, 2026.  We also lease our office in Pell City, Alabama, pursuant to an operating lease that expires on December 31, 2015.  We are 
fully utilizing these facilities and believe both locations to be sufficient to house our operations for the foreseeable future.

Item 3.    Legal Proceedings

See Note 13 to our audited consolidated financial statements.

Item 4.    Mine Safety Disclosures

None

PART II

Item 5.    Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

Our common stock is traded on the New York Stock Exchange ("NYSE") under the symbol AEL.  The following table sets forth the high and 
low sales prices of our common stock for each quarterly period within the two most recent fiscal years as quoted on the NYSE.

2014

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

2013

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

High

Low

$26.42

$25.15

$25.25

$29.75

$15.03

$16.60

$21.42

$26.46

$18.84

$20.97

$21.69

$21.36

$12.33

$14.03

$15.64

$20.01

As of February 18, 2015, there were approximately 15,900 holders of our common stock.  In 2014 and 2013, we paid an annual cash dividend 
of $0.20 and $0.18, respectively, per share on our common stock.  We intend to continue to pay an annual cash dividend on such shares so long 
as we have sufficient capital and/or future earnings to do so.  However, we anticipate retaining most of our future earnings, if any, for use in our 
operations and the expansion of our business.  Any further determination as to dividend policy will be made by our board of directors and will 
depend on a number of factors, including our future earnings, capital requirements, financial condition and future prospects and such other factors 
as our board of directors may deem relevant.

Since we are a holding company, our ability to pay cash dividends depends in large measure on our subsidiaries' ability to make distributions of 
cash or property to us.  Iowa insurance laws restrict the amount of distributions American Equity Life can pay to us without the approval of the 
Iowa Insurance Commissioner.  See Management's Discussion and Analysis of Financial Condition and Results of Operations and Note 12 to 
our audited consolidated financial statements, which are incorporated by reference in this Item 5.

Issuer Purchases of Equity Securities

There were no issuer purchases of equity securities for the quarter ended December 31, 2014.

On August 27, 2014, we announced a share repurchase program under which we are authorized to purchase up to 500,000 shares of our common 
stock.  As of December 31, 2014, we have repurchased no shares of our common stock under this program.  The maximum number of shares 
that may yet be purchased under this program is 500,000 at December 31, 2014, and the repurchase program expires on August 26, 2015.

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Table of Contents

Item 6.    Selected Consolidated Financial Data

The summary consolidated financial and other data should be read in conjunction with Management's Discussion and Analysis of Financial 
Condition and Results of Operations and our audited consolidated financial statements and related notes appearing elsewhere in this report.  The 
results for past periods are not necessarily indicative of results that may be expected for future periods.

Year ended December 31,

2014

2013

2012

2011

2010

(Dollars in thousands, except per share data)

Consolidated Statements of Operations Data:

Revenues

Premiums and other considerations

$

32,623

$

45,347

$

76,675

$

118,912

$

Annuity product charges

Net investment income

Change in fair value of derivatives

Net realized gains (losses) on investments, excluding
other than temporary impairment ("OTTI") losses

Net OTTI losses recognized in operations

118,990

1,531,667

504,825

(4,003)

(2,627)

103,591

1,383,927

1,076,015

40,561

(6,234)

89,006

1,286,923

221,138

(6,454)

(14,932)

76,189

1,218,780

(114,728)

(18,641)

(33,976)

75,558

69,075

1,036,106

168,862

23,726

(23,867)

Total revenues

Benefits and expenses

Insurance policy benefits and change in future policy
    benefits

Interest sensitive and index product benefits

Change in fair value of embedded derivatives

Amortization of deferred sales inducements and policy

acquisition costs

Interest expense on notes payable and subordinated

debentures

Other operating costs and expenses

Total benefits and expenses

Income before income taxes

Income tax expense

Net income

Per Share Data:

Earnings per common share

Earnings per common share—assuming dilution

Dividends declared per common share

Non-GAAP Financial Measures (a):

Reconciliation of net income to operating income:

$

$

2,168,973

2,610,692

1,652,356

1,246,536

1,349,168

41,815

1,473,700

32,321

53,071

1,272,867

133,968

81,481

808,479

286,899

115,291

775,097

(105,194)

70,115

734,930

130,950

294,997

618,581

252,076

215,259

196,261

48,492

81,584

50,958

91,915

41,937

95,495

45,610

67,559

37,031

114,615

1,972,909

2,221,360

1,566,367

1,113,622

1,283,902

196,064

70,041

389,332

136,049

85,989

28,191

132,914

46,666

126,023

$

253,283

$

57,798

$

86,248

$

$

1.69

1.58

0.20

$

3.86

3.38

0.18

$

0.94

0.89

0.15

$

1.45

1.37

0.12

65,266

22,333

42,933

0.73

0.68

0.10

Net income

$

126,023

$

253,283

$

57,798

$

86,248

$

42,933

Net realized (gains) losses and net OTTI losses on

investments, net of offsets

Change in fair value of derivatives and embedded
derivatives - index annuities, net of offsets

Change in fair value of derivatives and embedded

derivatives - debt, net of income taxes

Extinguishment of debt, net of income taxes

Litigation reserve, net of offsets

Operating income

Operating income per common share

Operating income per common share—assuming dilution

2,863

(11,702)

8,648

51,099

(98,704)

31,246

18,354

30,086

(1,035)

—

—

2,915

—

9,580

$

$

110,187

1.80

1.69

$

$

133,653

2.25

2.12

379

38,114

53

171

27,297

108,947

1.86

1.70

61

11,516

(916)

190,646

2.56

2.39

$

$

(1,192)

21,716

19

163,420

2.49

2.18

$

$

$

$

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Table of Contents

Consolidated Balance Sheet Data:

Total investments

Total assets

Policy benefit reserves

Notes payable

Subordinated debentures

Accumulated other comprehensive income ("AOCI")

As of and for the Year Ended December 31,

2014

2013

2012

2011

2010

(Dollars in thousands, except per share data)

$

35,981,858

$

30,346,654

$

27,537,210

$

24,383,451

$

19,816,931

43,989,734

39,802,861

421,679

246,243

721,401

39,621,499

35,789,655

549,958

246,050

46,196

35,133,478

31,773,988

309,869

245,869

686,807

30,874,719

28,118,716

297,608

268,593

457,229

26,426,763

23,655,807

330,835

268,435

81,820

938,047

Total stockholders' equity

2,139,876

1,384,687

1,720,237

1,408,679

Other Data:

Life subsidiaries' statutory capital and surplus and asset

valuation reserve

Life subsidiaries' statutory net gain from operations before

income taxes and realized capital gains (losses)

Life subsidiaries' statutory net income

Book value per share (b)

Book value per share, excluding AOCI (b)

2,327,335

1,995,658

1,741,638

1,655,205

1,456,679

467,923

344,666

27.93

18.52

305,628

205,112

19.40

18.75

182,057

79,644

27.46

16.49

344,538

167,925

23.82

16.09

322,133

172,865

16.07

14.67

(a)  In addition to net income, we have consistently utilized operating income, operating income per common share and operating income per 
common share—assuming dilution, non-GAAP financial measures commonly used in the life insurance industry, to evaluate our financial 
performance.  Operating income equals net income adjusted to eliminate the impact of net realized gains and losses on investments including 
net OTTI losses recognized in operations, fair value changes in derivatives and embedded derivatives, loss on extinguishment of debt, and 
changes in litigation reserves.  Because these items fluctuate from year to year in a manner unrelated to core operations, we believe measures 
excluding their impact are useful in analyzing operating trends.  We believe the combined presentation and evaluation of operating income 
together with net income provides information that may enhance an investor's understanding of our underlying results and profitability.  
The amounts included in the reconciliation of net income to operating income are presented net of related adjustments to amortization of 
deferred sales inducements and deferred policy acquisition costs and income taxes.

(b)  Book value per share and book value per share excluding AOCI is calculated as total stockholders' equity and total stockholders' equity 
excluding AOCI divided by the total number of shares of common stock outstanding.  AOCI fluctuates from year to year due to unrealized 
changes  in  the  fair  value  of  available  for  sale  investments.    Common  shares  outstanding  include  shares  held  by  the  NMO  Deferred 
Compensation Trust and exclude unallocated shares held by our employee stock ownership plan—see Note 11 to our audited consolidated 
financial statements.

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Table of Contents

Item 7.    Management's Discussion and Analysis of Financial Condition and Results of Operations

Management's discussion and analysis reviews our consolidated financial position at December 31, 2014 and 2013, and our consolidated results 
of  operations  for  the  three  years  in  the  period  ended  December 31,  2014,  and  where  appropriate,  factors  that  may  affect  future  financial 
performance.    This  analysis  should  be  read  in  conjunction  with  our  audited  consolidated  financial  statements,  notes  thereto  and  selected 
consolidated financial data appearing elsewhere in this report.

Cautionary Statement Regarding Forward-Looking Information

All statements, trend analyses and other information contained in this report and elsewhere (such as in filings by us with the SEC, press releases, 
presentations by us or our management or oral statements) relative to markets for our products and trends in our operations or financial results, 
as well as other statements including words such as "anticipate", "believe", "plan", "estimate", "expect", "intend" and other similar expressions, 
constitute forward-looking statements.  We caution that these statements may and often do vary from actual results and the differences between 
these statements and actual results can be material.  Accordingly, we cannot assure you that actual results will not differ materially from those 
expressed or implied by the forward-looking statements.  Factors that could contribute to these differences include, among other things:

• 

• 
• 
• 
• 

• 

general economic conditions and other factors, including prevailing interest rate levels and stock and credit market performance which 
may affect (among other things) our ability to sell our products, our ability to access capital resources and the costs associated therewith, 
the fair value of our investments, which could result in impairments and other than temporary impairments, and certain liabilities, and 
the lapse rate and profitability of policies; 
customer response to new products and marketing initiatives; 
changes in Federal income tax laws and regulations which may affect the relative income tax advantages of our products; 
increasing competition in the sale of annuities; 
regulatory changes or actions, including those relating to regulation of financial services affecting (among other things) bank sales 
and underwriting of insurance products and regulation of the sale, underwriting and pricing of products; and 
the risk factors or uncertainties listed from time to time in our filings with the SEC.

For a detailed discussion of these and other factors that might affect our performance, see Item 1A of this report.

Executive Summary

Since our formation in 1995, we have emphasized industry leading customer service to both our distribution force and our policyholders.  We 
believe this to be a major part of our ability to attract production from our independent agent network as well as maintain a low rate of policy 
surrenders.  Excellent customer service teamed with our ability to design innovative insurance products that provide principal protection and 
tax deferred growth have continued to result in significant sales of our annuity products.  In 2014, our sales decreased 1% to $4.2 billion which 
has resulted in cash and investments in excess of $36 billion at December 31, 2014.  Our sales for the last five years have ranged from $3.9 
billion to $5.1 billion and we have exceeded $4 billion in sales in four of those years.  We have applied a conservative investment strategy to 
the annuity deposits we continue to manage which has provided reliable returns on our invested assets.  Our profitability has also been driven 
by maintaining an efficient operation.

We are currently in the midst of an unprecedented period of low interest rates.  In response to this persistent low interest rate environment, we 
have been reducing policyholder crediting rates for new annuities and existing annuities since the fourth quarter of 2011.   Spread results for 
2014, 2013 and 2012 reflect the benefit from these reductions; however, the reductions in cost of money were offset by continued lower yields 
available on investments including those purchased with the reinvestment of proceeds from calls of callable bonds in our investment portfolio.  
In 2014, we initiated additional renewal crediting rate reductions for policies issued prior to October 8, 2011.  Some of the policies included in 
these rate reductions will not receive the latest adjustment until their 2015 policy anniversary.

The current interest rate environment with low yields for investments with the credit quality we prefer presents a strong headwind to restoring 
our investment spread to our 3.00% target rate.  With our portfolio yield under pressure from lower yields on benchmark U.S. Treasury securities 
and narrower credit spreads, further adjustments to new and renewal crediting rates will be considered.  We have on average 0.63% of room to 
reduce rates before we would reach minimum guaranteed rates on our entire December 31, 2014 in force book of business.  We also implemented 
modest reductions in certain new money rates in October 2014 and will be reducing new money rates more extensively in early March 2015.  
These are the first adjustments to new money rates since the third quarter of 2013 when we increased rates in response to rising investment yields 
at that time.  We were reluctant to reduce new money rates during 2014 for competitive reasons.  However, we remain aware of our spread and 
return on average equity objectives and will make further adjustments to new money rates based upon changes in investing and market conditions.

Our investment spread in 2014, 2013 and 2012 (see Our Business and Profitability) was impacted by shortfalls in investment income from 
excess liquidity resulting from a lag in the reinvestment of proceeds of government agency bonds called for redemption.  The callable government 
agency securities have been a cornerstone of our investment portfolio since our formation.  Through the years they have provided acceptable 
yields that met our spread requirements without any risk-based capital charges.  We went through several cycles of calls on these securities and 
each time we have reinvested a portion of the call redemption proceeds into new callable government agency securities.  This kept cash balances 
low but perpetuated the call risk.  However, beginning in 2012, we substantially curtailed purchases of callable government agency securities 
and experienced several periods during the last three years where we held excess cash and other short-term investments due to lags in the 
reinvestment of proceeds from bonds called for redemption during those years.  See Results of Operations—Net investment income for 
additional information regarding our excess liquidity.

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Table of Contents

In 2014 and 2013, we retired $322 million aggregate principal amount of three convertible note issues.  The total consideration paid to retire the 
convertible notes included $438 million of cash and 9.45 million shares of our common stock.  In 2013, we issued $400 million of senior 
unsecured notes due 2021 (the "2021 Notes") and used the net proceeds from the note offering to fund a substantial portion of the convertible 
note retirements.  At December 31, 2014, we had $22.4 million principal amount of our 3.50% Convertible Senior Notes due 2015 (the "2015 
notes") outstanding.  The 2015 notes mature in September 2015 and will be retired at maturity if not redeemed or repurchased prior to that date.  
Our holding company has sufficient cash on hand and cash resources to retire the remaining 2015 notes without accessing external sources of 
capital such as its bank line of credit or dividends from our primary life insurance subsidiary.

Our Business and Profitability

We specialize in the sale of individual annuities (primarily deferred annuities) and, to a lesser extent, we also sell life insurance policies.  Under 
U.S. generally accepted accounting principles ("GAAP"), premium collections for deferred annuities are reported as deposit liabilities instead 
of as revenues.  Similarly, cash payments to policyholders are reported as decreases in the liabilities for policyholder account balances and not 
as expenses.  Sources of revenues for products accounted for as deposit liabilities are net investment income, surrender and other charges deducted 
from the account balances of policyholders, net realized gains (losses) on investments and changes in fair value of derivatives.  Components of 
expenses for products accounted for as deposit liabilities are interest sensitive and index product benefits (primarily interest credited to account 
balances), changes in fair value of embedded derivatives, amortization of deferred sales inducements and deferred policy acquisition costs, other 
operating costs and expenses and income taxes.

Our business model contemplates continued growth in invested assets and operating income while maintaining a high quality investment portfolio 
that will not experience significant losses from impairments of invested assets.  Growth in invested assets is predicated on a continuation of our 
high sales achievements of the last five years while at the same time maintaining a high level of retention of the funds received.  The economic 
and personal investing environments continue to be conducive for high sales levels as retirees and others look to put their money in instruments 
that will protect their principal and provide them with consistent cash flow sources in their retirement years.  We are committed to maintaining 
a high quality investment portfolio with limited exposure to below investment grade securities and other riskier assets.

Earnings from products accounted for as deposit liabilities are primarily generated from the excess of net investment income earned over the 
interest credited or the cost of providing index credits to the policyholder, or the "investment spread."  Our investment spread is summarized as 
follows:

Average yield on invested assets

Aggregate cost of money

Aggregate investment spread

Impact of:

Investment yield - additional prepayment income

Cost of money benefit from over hedging

2014

4.90%

2.10%

2.80%

0.07%

0.03%

Year Ended December 31,

2013

4.98%

2.26%

2.72%

0.06%

0.02%

2012

5.28%

2.58%

2.70%

0.06%

0.01%

The cost of money for fixed index annuities and average crediting rates for fixed rate annuities are computed based upon policyholder account 
balances and do not include the impact of amortization of deferred sales inducements.  See Critical Accounting Policies—Deferred Policy 
Acquisition Costs and Deferred Sales Inducements.  With respect to our fixed index annuities, the cost of money includes the average crediting 
rate on amounts allocated to the fixed rate strategy, expenses we incur to fund the annual index credits and where applicable, minimum guaranteed 
interest credited.  Proceeds received upon expiration or early termination of call options purchased to fund annual index credits are recorded as 
part of the change in fair value of derivatives, and are largely offset by an expense for interest credited to annuity policyholder account balances.  
See Critical Accounting Policies—Policy Liabilities for Fixed Index Annuities and Financial Condition—Derivative Instruments.

Our profitability depends in large part upon the amount of assets under our management, investment spreads we earn on our policyholder account 
balances, our ability to manage our investment portfolio to maximize returns and minimize risks such as interest rate changes and defaults or 
impairment of investments, our ability to manage interest rates credited to policyholders and costs of the options purchased to fund the annual 
index credits on our fixed index annuities, our ability to manage the costs of acquiring new business (principally commissions to agents and 
bonuses credited to policyholders) and our ability to manage our operating expenses.

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Table of Contents

Results of Operations for the Three Years Ended December 31, 2014 

Annuity deposits by product type collected during 2014, 2013 and 2012, were as follows:

Product Type

Fixed index annuities

Annual reset fixed rate annuities

Multi-year fixed rate annuities

Single premium immediate annuities

Total before coinsurance ceded

Coinsurance ceded

Net after coinsurance ceded

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

$

3,999,439

$

3,882,424

$

3,434,226

57,273

103,293

24,580

4,184,585

171,124

71,944

205,978

52,142

4,212,488

182,616

$

4,013,461

$

4,029,872

$

98,821

249,228

164,657

3,946,932

203,734

3,743,198

Annuity deposits before coinsurance ceded decreased 1% during 2014 compared to 2013 and increased 7% during 2013 compared to 2012.   We 
attribute the continuing significant sales of our products to several factors including the highly competitive rates on our products, our continued 
strong relationships with our national marketing organizations and independent insurance agents, the increased attractiveness of safe money 
products in volatile markets, lower interest rates on competing products such as bank certificates of deposit and product enhancements.  

We believe our existing statutory capital and surplus and the statutory surplus we expect to generate internally through statutory earnings will 
support a higher level of new business growth than in previous years.  However, while we have the capital resources to accept more business 
than was sold in 2014, our capacity is not unlimited and sales growth must be matched with available resources to maintain desired financial 
strength ratings from credit rating agencies.  Should sales growth accelerate to levels that cannot be supported by internal capital generation, we 
would intend to obtain capital from external sources to facilitate such growth.

Net income, in general, has been positively impacted by the growth in the volume of business in force and the investment spread earned on this 
business.  The average amount of annuity liabilities outstanding (net of annuity liabilities ceded under coinsurance agreements) increased 13% 
to $33.4 billion for the year ended December 31, 2014 compared to $29.5 billion in 2013 and 14% for the year ended December 31, 2013 
compared to $26.0 billion in 2012.  Our investment spread measured in dollars was $809.5 million, $695.6 million, and $596.7 million for the 
years ended December 31, 2014, 2013 and 2012.  As discussed above, our investment spread in 2014, 2013 and 2012 has been negatively 
impacted by both the extended low interest rate environment and our excess liquidity due to calls of our United States government agency 
securities (see Net investment income).  

Net income is also impacted by the change in fair value of derivatives and embedded derivatives which fluctuates from year to year based upon 
changes in fair values of call options purchased to fund the annual index credits for fixed index annuities and changes in interest rates used to 
discount the embedded derivative liability.  Net income for the years ended December 31, 2014 and 2012 was negatively impacted by decreases 
in the discount rates used to estimate our embedded derivative liabilities while net income for the year ended December 31, 2013 was positively 
impacted by increases in the discount rates used to estimate our embedded derivative liabilities.  Net income for the year ended December 31, 
2014 was also positively impacted by revisions of assumptions used in determining fixed index annuity embedded derivatives that were made 
in the second quarter of 2014.  These revisions, which consisted of changes in the lapse and expected costs of annual call options assumptions, 
decreased the change in the fair value of embedded derivatives for the year ended December 31, 2014 by $62.6 million, which after related 
adjustments to deferred sales inducements and deferred policy acquisition costs and income taxes, increased net income for the year ended 
December 31, 2014 by $14.8 million (see Change in fair value of embedded derivatives).

We  periodically  revise  the  key  assumptions  used  in  the  calculation  of  amortization  of  deferred  policy  acquisition  costs  and  deferred  sales 
inducements retrospectively through an unlocking process when estimates of current or future gross profits/margins (including the impact of 
realized investment gains and losses) to be realized from a group of products are revised.  The impact of unlocking on our results of operations, 
including the impact of account balance true ups and adjustments to future period assumptions for interest margins, surrenders and certain 
expenses, was as follows:

Increased (decreased) amortization of deferred sales inducements

$

(12,595) $

(11,138) $

Increased (decreased) amortization of deferred policy acquisition costs

Increased (decreased) net income

(35,527)

30,990

(18,519)

19,099

(199)

3,738

(2,243)

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

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Net income for 2014 was negatively impacted and net income for 2013 and 2012 was positively impacted by a revision of assumptions used in 
determining liabilities for lifetime income benefit riders.  These revisions were consistent with unlocking for deferred policy acquisition costs 
and deferred sales inducements.  The impact of these revisions on net income was as follows:

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

Increased (decreased) interest sensitive and index product benefits

$

12,428

$

(1,753) $

Increased (decreased) net income

(8,004)

1,129

(2,197)

1,415

In 2014, we retired $138 million aggregate principal amount of two issues of convertible notes.  The loss on retirement was $12.5 million ($11.5 
million after income taxes).  In connection with the retirement of the 2015 notes, we entered into early termination agreements for a corresponding 
amount of the related 2015 notes hedges and the 2015 warrants.  The impact of these partial unwinds decreased the change in fair value of 
derivatives and net income for the year ended December 31, 2014 by $6.3 million and $3.7 million, respectively (see Note 5 to our audited 
consolidated financial statements).

In 2013, we retired $184 million aggregate principal amount of three issues of convertible notes.  The loss on retirement was $32.5 million 
($21.7 million after income taxes).  In connection with the retirement of the 2015 notes, we entered into early termination agreements for a 
corresponding amount of the related 2015 notes hedges and the 2015 warrants.  The impact of the partial unwinds decreased the change in fair 
value of derivatives and net income for the year ended December 31, 2013 by $5.8 million and $3.4 million, respectively (see Note 5 to our 
audited consolidated financial statements).

In 2012, we established an estimated litigation liability of $17.5 million ($9.6 million after offsets for income taxes and adjustments to deferred 
policy acquisition costs and deferred sales inducements) based upon developments in mediation discussions concerning potential settlement 
terms of a purported class action lawsuit.  See Note 13 to our audited consolidated financial statements.

Operating income, a non-GAAP financial measure (see reconciliation to net income in Item 6. Selected Consolidated Financial Data) 
increased 17% to $190.6 million in 2014 and increased 48% to $163.4 million in 2013 from $110.2 million in 2012. 

In addition to net income, we have consistently utilized operating income, a non-GAAP financial measure commonly used in the life insurance 
industry, to evaluate our financial performance.  Operating income equals net income adjusted to eliminate the impact of net realized gains and 
losses on investments including net OTTI losses recognized in operations, fair value changes in derivatives and embedded derivatives, loss on 
extinguishment of debt, and changes in litigation reserves.  Because these items fluctuate from year to year in a manner unrelated to core 
operations, we believe measures excluding their impact are useful in analyzing operating trends.  We believe the combined presentation and 
evaluation of operating income together with net income provides information that may enhance an investor's understanding of our underlying 
results and profitability. 

Operating income is not a substitute for net income determined in accordance with GAAP.  The adjustments made to derive operating income 
are important to understanding our overall results from operations and, if evaluated without proper context, operating income possesses material 
limitations.  As an example, we could produce a low level of net income in a given period, despite strong operating performance, if in that period 
we experience significant net realized losses from our investment portfolio.  We could also produce a high level of net income in a given period, 
despite poor operating performance, if in that period we generate significant net realized gains from our investment portfolio.  As an example 
of another limitation of operating income, it does not include the decrease in cash flows expected to be collected as a result of credit loss OTTI.  
Therefore, our management reviews net realized investment gains (losses) and analyses of our net investment income, including impacts related 
to OTTI write-downs, in connection with their review of our investment portfolio.  In addition, our management examines net income as part 
of their review of our overall financial results.

The impact of unlocking on operating income was as follows:

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

Increased (decreased) amortization of deferred sales inducements

$

(10,713) $

(12,575) $

Increased (decreased) amortization of deferred policy acquisition costs

Increased (decreased) operating income

(33,027)

28,169

(20,460)

21,274

2,451

7,288

(6,285)

The revision of assumptions in 2014, 2013 and 2012 used in determining liabilities for lifetime income benefit riders had the same effect on 
operating income as it had on net income as discussed previously.

Premiums and other considerations decreased 28% to $32.6 million in 2014 and 41% to $45.3 million in 2013 from $76.7 million in 2012.  
These revenues are comprised of life insurance premiums and premiums from life contingent single premium immediate annuities including 
life contingent supplemental contracts issued upon annuitization of deferred annuities.  Life insurance premiums have remained consistent 
throughout the periods presented while premiums from life contingent single premium immediate annuities ($21.8 million, $34.8 million and 
$63.8 million in 2014, 2013 and 2012, respectively) have decreased over the periods, because we have adjusted the rates offered on these products 
to be less competitive in the low interest rate environment.

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Table of Contents

Annuity product charges (surrender charges assessed against policy withdrawals and fees deducted from policyholder account balances for 
lifetime income benefit riders) increased 15% to $119.0 million in 2014 and 16% to $103.6 million in 2013 from $89.0 million in 2012.  The 
components of annuity product charges are set forth in the table that follows:

Surrender charges

Lifetime income benefit riders (LIBR) fees

Withdrawals from annuity policies subject to surrender charges

Average surrender charge collected on withdrawals subject to surrender charges

Fund values on policies subject to LIBR fees

Weighted average per policy LIBR fee

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

47,500

71,490

118,990

387,274

12.3%

$

$

$

49,193

54,398

103,591

342,087

14.4%

$

$

$

45,190

43,816

89,006

335,552

13.4%

12,250,068

$

9,904,857

$

8,108,573

0.58%

0.55%

0.54%

$

$

$

$

The increases in annuity product charges were primarily attributable to increases in fees assessed for lifetime income benefit riders due to a 
larger volume of business in force subject to the fee.  See Interest sensitive and index product benefits below for corresponding expense 
recognized on lifetime income benefit riders.  Surrender charges decreased in 2014 because the 2013 amount included surrender charges of $4.7 
million deducted from California policyholders surrendering their policies as a condition of receiving certain benefits in a national class action 
lawsuit settlement.  The increase in surrender charges in 2013 was primarily attributable to the $4.7 million amount associated with the class 
action lawsuit settlement.

Net investment income increased 11% to $1.5 billion in 2014 and 8% to $1.4 billion in 2013 from $1.3 billion in 2012.  The increases were 
principally attributable to the growth in our annuity business and corresponding increases in our invested assets.  Average invested assets excluding 
derivative instruments (on an amortized cost basis) increased 13% to $31.3 billion in 2014 and 14% to $27.8 billion in 2013 compared to $24.4 
billion in 2012.  The average yield earned on average invested assets was 4.90%, 4.98% and 5.28% for 2014, 2013 and 2012, respectively.

The decrease in yield earned on average invested assets in 2014 and 2013 was attributable to yields on investments purchased in those periods 
and 2012 being lower than the overall portfolio yield.  In addition, net investment income and average yield were negatively impacted by a lag 
in reinvestment of proceeds from bonds called for redemption during 2014, 2013 and 2012 into new assets causing excess liquidity held in low 
yielding cash and other short-term investments.  The average balance held in cash and short-term investments was $0.4 billion, $1.0 billion and 
$1.7 billion in 2014, 2013 and 2012, respectively.  The average yield on our cash and short-term investments was 0.07% in 2014, 0.38% in 2013, 
and 0.25% in 2012.  Additionally, net investment income and average yield was positively impacted by prepayment and fee income received 
resulting in additional net investment income of $22.3 million, $15.7 million and $14.8 million, in 2014, 2013 and 2012, respectively.

Change in fair value of derivatives consists of call options purchased to fund annual index credits on fixed index annuities, the 2015 notes 
hedges and 2015 warrants related to our 2015 notes and an interest rate swap and interest rate caps that hedge our floating rate subordinated 
debentures.  The components of change in fair value of derivatives are as follows:

Call options:

Gain on option expiration

Change in unrealized gains/losses

2015 notes hedges

2015 warrants

Interest rate swap

Interest rate caps

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

$

$

707,520

$

554,218

$

(185,573)

(8,934)

—

(4,863)

(3,325)

377,785

145,751

(9,568)

4,973

2,856

80,782

147,828

(2,488)

—

(4,261)

(723)

504,825

$

1,076,015

$

221,138

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The differences between the change in fair value of derivatives between years for call options are primarily due to the performance of the indices 
upon which our call options are based.  A substantial portion of our call options are based upon the S&P 500 Index with the remainder based 
upon other equity and bond market indices.  The range of index appreciation (after applicable caps, participation rates and asset fees) for options 
expiring during these years is as follows:

S&P 500 Index

Point-to-point strategy

Monthly average strategy

Monthly point-to-point strategy

Fixed income (bond index) strategies

Year Ended December 31,

2014

2013

2012

1.0 - 11.5%

0.8 - 11.1%

0.0 - 19.9%

0.0 - 10.0%

1.5 - 11.5%

0.0 - 15.7%

0.0 - 21.7%

0.0 - 8.0%

0.0 - 12.8%

0.0 - 19.3%

0.0 - 18.0%

1.6 - 10.0%

The change in fair value of derivatives is also influenced by the aggregate costs of options purchased.  The aggregate cost of options has increased 
primarily due to an increased amount of fixed index annuities in force.  The aggregate cost of options is also influenced by the amount of 
policyholder funds allocated to the various indices and market volatility which affects option pricing.  See Critical Accounting Policies - Policy 
Liabilities for Fixed Index Annuities. 

The fair value of the 2015 notes hedges changes based upon changes in the price of our common stock, interest rates, stock price volatility, 
dividend yield and the time to expiration of the 2015 notes hedges.  Similarly, the fair value of the conversion option obligation to the holders 
of the 2015 notes changes based upon these same factors and the conversion option obligation is accounted for as an embedded derivative liability 
with changes in fair value reported in the Change in fair value of embedded derivatives.  The amount of the change in fair value of the 2015 
notes hedges has historically been equal to the amount of the change in the related embedded derivative liability and there has been an offsetting 
expense in the change in fair value of embedded derivatives.  Due to the partial unwind agreements we entered into in 2014, the decrease in the 
change in the fair value of the 2015 notes embedded derivative conversion liability exceeded the decrease in the fair value of the 2015 notes 
hedges by $10.1 million for the year ended December 31, 2014.  Due to the partial unwind agreements we entered into in 2013, the amount of 
the change in fair value of the 2015 notes hedges was $3.8 million more than the amount of the change in the related embedded conversion 
derivative liability for the year ended December 31, 2013.  See Note 5 to our audited consolidated financial statements for a discussion of the 
unwind agreements, the 2015 notes hedges and the 2015 notes embedded derivative conversion liability.

The 2015 warrants were to be settled in shares of our common stock and accordingly were classified as equity in our consolidated balance sheets, 
and the changes in fair value of the 2015 warrants were not recognized in the consolidated financial statements.  In conjunction with the retirement 
of a portion of the 2015 notes in 2014 and 2013 and related early termination of a corresponding portion of the 2015 notes hedges, a corresponding 
amount of the 2015 warrants were also terminated in 2014 and 2013 prior to maturity and settled in cash rather than shares of our common stock.  
Accordingly, changes in the fair value of the 2015 warrants that were terminated in 2013 prior to maturity from the dates the early termination 
agreements were executed through the dates of settlement are included in the consolidated statement of operations for the year ended December 
31, 2013.  The fair value of the warrants that were settled in cash in 2014 did not change after reclassification as they were settled in cash at the 
time the agreements were executed.  See Note 5 to our audited consolidated financial statements for a discussion of the 2015 warrants.

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Table of Contents

Net realized gains (losses) on investments, excluding OTTI losses include gains and losses on the sale of securities and impairment losses on 
mortgage loans on real estate which fluctuate from year to year due to changes in the interest rate and economic environment and the timing of 
the sale of investments, as well as gains (losses) recognized on real estate owned due to any sales and impairments on long-lived assets.  The 
components of net realized gains (losses) on investments are set forth in the table that follows:

Available for sale fixed maturity securities:

Gross realized gains

Gross realized losses

Equity securities:

Gross realized gains

Other investments:

Gain on sale of real estate

Loss on sale of real estate

Impairment losses on real estate

Mortgage loans on real estate:

Increase in allowance for credit losses

Recovery of specific allowance

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

$

3,273

$

39,079

$

(1,006)

2,267

(6,170)

32,909

10,906

(562)

10,344

—

9,571

562

2,454

(231)

(2,441)

(218)

(6,052)

—

(6,052)

2,144

(1,317)

(1,195)

(368)

(5,621)

4,070

(1,551)

$

(4,003) $

40,561

$

5,149

—

(5,677)

(528)

(16,832)

—

(16,832)

(6,454)

Losses on available for sale fixed maturity securities were realized primarily due to strategies to reposition the fixed maturity security portfolio 
that resulted in improved net investment income, risk or duration profiles as they pertain to our asset liability management.  Two corporate issues 
were sold at a loss in 2013 due to our fundamental, long-term concern with the issuer's ability to meet its future financial obligations.  See Note 4 
to our audited consolidated financial statements for additional discussion of allowance for credit losses recognized on mortgage loans on real 
estate.

Net OTTI losses recognized in operations decreased to $2.6 million in 2014 and decreased to $6.2 million in 2013 from $14.9 million in 2012.  
The impairments recognized in 2014, 2013 and 2012 were primarily on residential mortgage backed securities and were principally due to 
changes of assumptions regarding loss severity of a number of securities we hold which affected our ongoing analysis of expected cash flow 
projections.  See Financial Condition—Investments and Note 3 to our audited consolidated financial statements for additional discussion of 
write downs of securities for other than temporary impairments.

Insurance policy benefits and changes in future policy benefits decreased 21% to $41.8 million in 2014 and 35% to $53.1 million in 2013 
from $81.5 million in 2012.  These expenses include amounts for life insurance policies and life contingent single premium immediate annuities 
including life contingent  supplemental contracts issued upon  annuitization of  deferred  annuities.  Amounts  for life  insurance policies  have 
remained consistent throughout the periods presented while amounts related to life contingent single premium immediate annuities ($34.1 million, 
$46.1 million and $73.4 million in 2014, 2013 and 2012, respectively) have decreased over the periods primarily because the related premiums 
have decreased as discussed above under Premiums and other considerations.

Interest sensitive and index product benefits increased 16% to $1.5 billion in 2014 and 57% to $1.3 billion in 2013 from $808.5 million in 
2012.  The components of interest sensitive and index product benefits are summarized as follows:

Index credits on index policies

Interest credited (including changes in minimum guaranteed interest for fixed index annuities)

Lifetime income benefit riders

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

1,096,504

$

908,717

$

284,577

92,619

310,369

53,781

1,473,700

$

1,272,867

$

$

$

447,393

319,121

41,965

808,479

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Table of Contents

The increases in index credits were attributable to changes in the appreciation of the underlying indices (see discussion above under Change in 
fair value of derivatives) and the amount of funds allocated by policyholders to the respective index options.  Total proceeds received upon 
expiration of the call options purchased to fund the annual index credits were $1.1 billion, $910.4 million and $447.2 million for the years ended 
December 31, 2014, 2013 and 2012, respectively.  The decreases in interest credited were primarily due to decreases in the average rate credited 
to the annuity liabilities outstanding receiving a fixed rate of interest.  The average amount of annuity liabilities outstanding (net of annuity 
liabilities ceded under coinsurance agreements) increased 13% to $33.4 billion in 2014 and 14% to $29.5 billion in 2013 from $26.0 billion in 
2012.   The increases in benefits recognized for lifetime income benefit riders were due to increases in the number of policies with lifetime 
income benefit riders and correlates to the increase in fees discussed in Annuity product charges and in 2014, the impact of revisions to 
assumptions used in determining reserves held for lifetime income benefit riders.  For 2013 and 2012, the impact of revisions to assumptions 
used in determining reserves held for lifetime income benefit riders partially offset the increase in expense attributable to a larger volume of 
policies with the rider.  See Net income above for discussion of the impact of changes in the assumptions used in determining reserves for 
lifetime income benefit riders for the years ended December 31, 2014, 2013 and 2012.

Amortization of deferred sales inducements decreased 48% to $131.4 million in 2014 and increased 190% to $253.1 million in 2013 from 
$87.2 million in 2012.  In general, amortization of deferred sales inducements has been increasing each year due to growth in our annuity business 
and the deferral of sales inducements incurred with respect to sales of premium bonus annuity products.  Bonus products represented 95%, 97% 
and 97% of our net annuity deposits during 2014, 2013 and 2012, respectively.  The increase in amortization from these factors has been affected 
by amortization associated with fair value accounting for derivatives and embedded derivatives utilized in our fixed index annuity business, 
amortization associated with the net realized gains (losses) on investments and net OTTI losses recognized in operations and amortization 
associated with litigation reserves.  Fair value accounting for derivatives and embedded derivatives utilized in our fixed index annuity business 
creates differences in the recognition of revenues and expenses from derivative instruments including the embedded derivative liabilities in our 
fixed index annuity contracts.  The change in fair value of the embedded derivatives will not correspond to the change in fair value of the 
derivatives (purchased call options), because the purchased call options are one-year options while the options valued in the fair value of embedded 
derivatives cover the expected lives of the contracts which typically exceed ten years.  Amortization of deferred sales inducements is summarized 
as follows:

Amortization of deferred sales inducements before gross profit adjustments

Gross profit adjustments:

Fair value accounting for derivatives and embedded derivatives

Net realized gains (losses) on investments, net OTTI losses recognized in operations
     and changes in litigation reserves

Amortization of deferred sales inducements after gross profit adjustments

$

$

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

174,799

$

143,415

$

136,254

(42,865)

103,172

(45,010)

(515)

6,526

131,419

$

253,113

$

(4,087)

87,157

See Net income and Operating income (a non-GAAP financial measure) above for discussion of the impact of unlocking on amortization of 
deferred sales inducements for the years ended December 31, 2014, 2013 and 2012.  See Critical Accounting Policies—Deferred Policy Acquisition 
Costs and Deferred Sales Inducements.

Change in fair value of embedded derivatives includes changes in the fair value of our fixed index annuity embedded derivatives and changes 
in the fair value of the embedded derivative related to the conversion option of our 2015 notes and, in 2014, our 2029 notes (see Notes 5 and 9 
to our audited consolidated financial statements).  The components of change in fair value of embedded derivatives are as follows:

Fixed index annuities—embedded derivatives

2015 notes embedded conversion derivative

2029 notes embedded conversion derivative

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

47,548

$

(8,006) $

(19,036)

3,809

141,974

—

289,387

(2,488)

—

32,321

$

133,968

$

286,899

$

$

26

Table of Contents

The change in fair value of the fixed index annuity embedded derivatives resulted from (i) changes in the expected index credits on the next 
policy anniversary dates, which are related to the change in fair value of the call options acquired to fund those index credits discussed above 
in Change in fair value of derivatives; (ii) changes in discount rates used in estimating our embedded derivative liabilities; and (iii) the growth 
in the host component of the policy liability.  See Critical Accounting Policies—Policy Liabilities for Fixed Index Annuities.  The primary reasons 
for the increase in the change in fair value of the fixed index annuity embedded derivatives for 2014 were decreases in the discount rates used 
in estimating our embedded derivative liabilities, offset by decreases in the expected index credits resulting from decreases in the fair value of 
the call options acquired to fund those index credits.  The primary reason for the decrease in the change in fair value of the fixed index annuity 
embedded derivatives in 2013 was an increase in the discount rates used in estimating our embedded derivative liabilities.  The primary reasons 
for the increase in the change in fair value of the fixed index annuity embedded derivatives during 2012 were increases in the expected index 
credits that resulted from increases in the fair value of the call options acquired to fund these index credits and decreases in the discount rates 
used in estimating our embedded derivative liabilities.  The discount rates used in estimating our embedded derivative liabilities fluctuate from 
year to year based on changes in the general level of interest rates. See Net income above for discussion of the impact of assumption changes 
for the fixed index annuity embedded derivatives in 2014.

As discussed above under Change in fair value of derivatives, the fair value of the 2015 notes embedded conversion derivative changes based 
upon the same factors effecting the changes in the 2015 notes hedges and, in general, the amount for the change in the fair value of the 2015 
notes embedded conversion derivative was equal to the amount for the change in fair value of the 2015 notes hedges.  See discussion above for 
explanation of the differences in these amounts for 2014 and 2013.  Prior to November 2014, the conversion option in the 2029 convertible notes 
was expected to be settled in net shares of our common stock and the conversion option in the 2029 notes was accounted for as equity.  In 
November 2014, we issued a notice of mandatory redemption of all of the 2029 notes that were outstanding at the time the notice was issued 
and amended the terms of the indenture governing the 2029 notes to provide the holders with the option of receiving the conversion value of 
their notes entirely in cash rather than cash for the principal amount and net shares for the portion of the conversion value that exceeds the 
principal amount.  As a result of this mandatory redemption and the change in terms, $32.1 million principal amount of the 2029 notes was 
converted into $69.4 million in cash and $24.6 million in shares of our common stock (897,548 shares).  The amendment to the conversion terms 
resulted in a reclassification of the fair value of the conversion premium for the 2029 notes from equity to an embedded conversion derivative 
liability.  The fair value of the conversion premium on the date of reclassification was $58.1 million.  We applied fair value accounting to the 
embedded derivative liability from the date of reclassification to the dates of settlement of the conversions of the 2029 notes and recognized as 
expense the $3.8 million increase in the fair value of the embedded derivative liability. 

Interest expense on notes payable decreased 6% to $36.4 million in 2014 and increased 36% to $38.9 million in 2013 from $28.5 million in 
2012.  The decrease in 2014 is attributable to the extinguishment of $322 million aggregate principal amount of our convertible senior notes in 
2014 and 2013, which was partially offset by interest expense on the $400 million of 6.625% senior unsecured notes we issued in July 2013.  
The increase in 2013 was attributable to interest expense on the senior unsecured notes issued in July 2013 which was partially offset by lower 
interest expense on our convertible senior notes due to the extinguishment of $184 million principal amount of these notes during 2013.  See 
Note 9 to our audited consolidated financial statements.

Interest expense on subordinated debentures was unchanged at $12.1 million in 2014 and decreased 10% to $12.1 million in 2013 from $13.5 
million  in  2012.   The  2013  decrease  was  primarily  due  to  the  redemption  of  $22  million  principal  amount  of  our  8%  Convertible  Junior 
Subordinated Debentures in July 2012 (see Note 10 to our audited consolidated financial statements). $169.6 million principal amount of the 
subordinated debentures have interest based upon the three month London Interbank Offered Rate plus an applicable margin, which carried a 
weighted average interest rate of 4.09%, 4.07% and 4.35% for 2014, 2013 and 2012, respectively.  See Financial Condition—Liabilities.

Amortization of deferred policy acquisition costs decreased 55% to $163.6 million in 2014 and increased 122% to $365.5 million in 2013 
from $164.9 million in 2012.  In general, amortization of deferred policy acquisition costs has been increasing each year due to the growth in 
our annuity business and the deferral of policy acquisition costs incurred with respect to sales of annuity products.  The increase in amortization 
from these factors has been affected by amortization associated with fair value accounting for derivatives and embedded derivatives utilized in 
our fixed index annuity business, amortization associated with net realized gains (losses) on investments and net OTTI losses recognized in 
operations and the amortization associated with litigation reserves.  As discussed above, fair value accounting for derivatives and embedded 
derivatives utilized in our fixed index annuity business creates differences in the recognition of revenues and expenses from derivative instruments 
including the embedded derivative liabilities in our fixed index annuity contracts.  

Amortization of deferred policy acquisition costs is summarized as follows:

Amortization of deferred policy acquisition costs before gross profit adjustments

Gross profit adjustments:

Fair value accounting for derivatives and embedded derivatives

Net realized gains (losses) on investments, net OTTI losses recognized in operations
     and changes in litigation reserves

Amortization of deferred policy acquisition costs after gross profit adjustments

$

$

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

239,369

$

215,560

$

224,773

(74,900)

141,283

(53,296)

(891)

8,625

163,578

$

365,468

$

(6,558)

164,919

27

Table of Contents

See Net income and Operating income (a non-GAAP financial measure) above for discussion of the impact of unlocking on amortization of 
deferred policy acquisition costs for the years ended December 31, 2014, 2013 and 2012.  See Critical Accounting Policies—Deferred Policy 
Acquisition Costs and Deferred Sales Inducements.

Other operating costs and expenses decreased 11% to $81.6 million in 2014 and decreased 4% to $91.9 million in 2013 from $95.5 million 
in 2012.  The decrease in 2014 is due to a decrease in expense for guaranty fund assessments of $10.0 million and a decrease of $3.2 million in 
litigation expense (See Note 13 to our consolidated financial statements) offset by increases in risk charges for our financing reinsurance agreement 
with Hannover (2013 Hannover Transaction) of $2.7 million and $0.9 in compensation costs.  The decrease in 2013 is due to a decrease in 
litigation expense of $16.5 million (a $17.5 million estimated litigation liability was recorded in 2012) offset by an increase in expense for 
guaranty fund assessments of $7.6 million related to the insolvency of Executive Life Insurance Company of New York and compensation costs 
of $3.3 million that vary based on the Company's stock price. 

In 2014, other operating costs and expenses, net of changes in litigation liabilities and guaranty fund assessments, were primarily affected by   
increases in salary and benefits and increased risk charges for the 2013 Hannover Transaction. Other operating costs and expenses excluding 
litigation expense and guaranty fund assessments discussed previously increased 3% to $84.8 million in 2014 from $82.4 million in 2013.

In 2013, other operating costs and expenses, net of changes in litigation liabilities and guaranty fund assessments, were primarily affected by 
increases in salaries and benefits, increased risk charges for the 2013 Hannover Transaction as well as the fluctuation in legal expense for the 
cost of defense of on-going litigation.  Other operating costs and expenses excluding litigation expense and guaranty fund assessments discussed 
previously increased 7% to $82.4 million in 2013 from $77.1 million in 2012.  

Income tax expense decreased in 2014 and increased in 2013 primarily because of the changes in income before income taxes.  The effective 
income tax rates were 35.7%, 34.9% and 32.8% for 2014, 2013 and 2012, respectively.  

Income tax expense and the resulting effective tax rate are based upon two components of income before income taxes ("pretax income") that 
are taxed at different tax rates.  Life insurance income is generally taxed at an effective rate of approximately 35.4% reflecting the absence of 
state income taxes for substantially all of the states that the life insurance subsidiaries do business in.  The income (loss) for the parent company 
and other non-life insurance subsidiaries is generally taxed at an effective tax rate of 41.5% reflecting the combined federal / state income tax 
rates.  The effective tax rates resulting from the combination of the income tax provisions for the life / non-life sources of income (loss) vary 
from year to year based primarily on the relative size of pretax income (loss) from the two sources.  The effective income tax rate increased in 
2014 and 2013, because a portion of the parent company's loss on extinguishment of debt was not deductible resulting in an effective tax rate 
on the parent company's pretax loss that was less than 41.5%.  The increases in the effective income tax rates were partially offset by tax favored 
investment income that lowered the effective income tax rate for the life subgroup.

Financial Condition

Investments

Our investment strategy is to maintain a predominantly investment grade fixed income portfolio, provide adequate liquidity to meet our cash 
obligations  to  policyholders  and  others  and  maximize  current  income  and  total  investment  return  through  active  investment  management.  
Consistent with this strategy, our investments principally consist of fixed maturity securities and mortgage loans on real estate.

Insurance statutes regulate the type of investments that our life subsidiaries are permitted to make and limit the amount of funds that may be 
used for any one type of investment.  In light of these statutes and regulations and our business and investment strategy, we generally seek to 
invest in United States government and government-sponsored agency securities, corporate securities, residential and commercial mortgage 
backed  securities,  other  asset  backed  securities  and  United  States  municipalities,  states  and  territories  securities  rated  investment  grade  by 
established nationally recognized statistical rating organizations ("NRSRO's") or in securities of comparable investment quality, if not rated and 
commercial mortgage loans on real estate.

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Table of Contents

The composition of our investment portfolio is summarized as follows:

Fixed maturity securities:

United States Government full faith and credit

$

United States Government sponsored agencies

United States municipalities, states and territories

Foreign government obligations

Corporate securities

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Total fixed maturity securities

Equity securities

Mortgage loans on real estate

Derivative instruments

Other investments

December 31,

2014

2013

Carrying
Amount

Percent

Carrying
Amount

Percent

(Dollars in thousands)

138,460

1,393,890

3,723,309

193,803

21,566,724

1,751,345

2,807,620

946,483

32,521,634

7,805

2,434,580

731,113

286,726

0.4% $

3.9%

10.4%

0.5%

59.9%

4.9%

7.8%

2.6%

42,925

1,194,289

3,306,743

91,557

17,309,292

1,971,960

1,735,460

1,034,476

90.4%

26,686,702

—%

6.8%

2.0%

0.8%

7,778

2,581,082

856,050

215,042

0.2%

3.9%

10.9%

0.3%

57.1%

6.5%

5.7%

3.4%

88.0%

—%

8.5%

2.8%

0.7%

$

35,981,858

100.0% $

30,346,654

100.0%

During 2014 and 2013, we received $0.5 billion and $1.1 billion, respectively, in net redemption proceeds related to calls of our callable United 
States Government sponsored agency securities.  The proceeds from these redemptions have been reinvested primarily in corporate securities, 
residential and commercial mortgage backed securities and United States Government sponsored agencies classified as available for sale.  We 
remain committed to maintaining a high quality investment portfolio with low credit risk.  At December 31, 2014, 33% of our fixed income 
securities have call features, of which 0.6% ($0.2 billion) were subject to call redemption and another 4% ($1.2 billion) will become subject to 
call redemption during 2015. 

Fixed Maturity Securities

Our fixed maturity security portfolio is managed to minimize risks such as interest rate changes and defaults or impairments while earning a 
sufficient and stable return on our investments.  Historically, we have had a high percentage of our fixed maturity securities in U.S. Government 
sponsored agency securities (for the most part Federal Home Loan Mortgage Corporation and Federal National Mortgage Association).  While 
U.S. Government sponsored agency securities are of high credit quality, we experienced several periods during the last three years where we 
held excess cash and other short-term investments due to lags in the reinvestment of proceeds from these securities called for redemption during 
those years.  These calls resulted from the low interest rate and tight agency spread environment.  Since 2007, when we had almost 80% of our 
fixed maturity portfolio invested in callable agencies, we have reallocated a significant portion of our fixed maturities from the callable agency 
securities to other highly rated, long-term securities.  The largest portion of our fixed maturity securities are now in investment grade (NAIC 
designation 1 or 2) publicly traded or privately placed corporate securities.

A summary of our fixed maturity securities by NRSRO ratings is as follows: 

Rating Agency Rating

Aaa/Aa/A

Baa

Total investment grade

Ba

B

Caa and lower

In or near default

Total below investment grade

December 31,

2014

2013

Carrying
Amount

Percent of Fixed
Maturity Securities

Carrying
Amount

Percent of Fixed
Maturity Securities

(Dollars in thousands)

63.6% $

32.3%

95.9%

1.7%

0.3%

1.5%

0.6%

4.1%

100.0% $

16,122,487

9,147,584

25,270,071

477,477

128,488

617,900

192,766

1,416,631

26,686,702

60.4%

34.3%

94.7%

1.8%

0.5%

2.3%

0.7%

5.3%

100.0%

$

$

20,672,331

10,516,834

31,189,165

548,681

87,272

497,477

199,039

1,332,469

32,521,634

29

Table of Contents

The NAIC's Securities Valuation Office ("SVO") is responsible for the day-to-day credit quality assessment and the valuation of fixed maturity 
securities owned by state regulated insurance companies.  The purpose of such assessment and valuation is for determining regulatory capital 
requirements and regulatory reporting.  Insurance companies report ownership to the SVO when such securities are eligible for regulatory filings.  
The SVO conducts credit analysis on these securities for the purpose of assigning a NAIC designation and/or unit price.  Typically, if a security 
has been rated by a NRSRO, the SVO utilizes that rating and assigns a NAIC designation based upon the following system:

NAIC Designation

NRSRO Equivalent Rating

1

2

3

4

5

6

Aaa/Aa/A

Baa

Ba

B

Caa and lower

In or near default

For most of the bonds held in our portfolio the NAIC designation matches the NRSRO equivalent rating.  However, for certain loan-backed and 
structured securities, as defined by the NAIC, the NAIC rating is not always equivalent to the NRSRO rating presented in the previous table.  
The NAIC has adopted revised rating methodologies for certain loan-backed and structured securities comprised of non-agency RMBS and 
CMBS.  The NAIC’s objective with the revised rating methodologies for these structured securities is to increase the accuracy in assessing 
expected losses and use the improved assessment to determine a more appropriate capital requirement for such structured securities.  The revised 
methodologies reduce regulatory reliance on rating agencies and allow for greater regulatory input into the assumptions used to estimate expected 
losses from structured securities.

The use of this process by the SVO may result in certain non-agency RMBS and CMBS being assigned a NAIC designation that is higher than 
the equivalent NRSRO rating.  The NAIC designations for non-agency RMBS and CMBS are based on security level expected losses as modeled 
by an independent third party (engaged by the NAIC) and the statutory carrying value of the security, including any purchase discounts or 
impairment  charges  previously  recognized.    Evaluation  of  non-agency  RMBS  and  CMBS  held  by  insurers  using  the  revised  NAIC  rating 
methodologies is performed on an annual basis.

As stated previously, our fixed maturity security portfolio is managed to minimize risks such as defaults or impairments while earning a sufficient 
and stable return on our investments.  Our strategy has been to invest primarily in investment grade fixed maturity securities.  Investment grade 
is NAIC 1 and 2 securities and Baa3/BBB- and better securities on the NRSRO scale.  This strategy meets the objective of minimizing risk while 
also managing asset capital charges on a regulatory capital basis.

A summary of our fixed maturity securities by NAIC designation is as follows:

December 31, 2014

December 31, 2013

NAIC
Designation

Amortized
Cost

Fair Value

Carrying
Amount

Percentage
of Total
Carrying
Amount

Amortized
Cost

Fair Value

Carrying
Amount

1

2

3

4

5

6

(Dollars in thousands)

(Dollars in thousands)

$ 19,223,151

$ 20,941,634

$ 20,941,634

64.4% $ 16,394,654

$ 16,531,250

$ 16,531,250

10,432,593

10,981,618

10,981,618

602,191

22,888

—

655

583,313

14,089

—

386

583,907

14,089

—

386

33.8%

1.8%

—%

—%

—%

9,630,251

9,598,399

9,598,399

502,822

74,493

—

1,765

474,165

66,078

—

1,395

489,579

66,078

—

1,396

Percentage
of Total
Carrying
Amount

62.0%

36.0%

1.8%

0.2%

—%

—%

$ 30,281,478

$ 32,521,040

$ 32,521,634

100.0% $ 26,603,985

$ 26,671,287

$ 26,686,702

100.0%

The amortized cost and fair value of fixed maturity securities at December 31, 2014, by contractual maturity are presented in Note 3 to our 
audited consolidated financial statements in this Form 10-K, which is incorporated by reference in this Item 7.  

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Table of Contents

Unrealized Losses

The amortized cost and fair value of fixed maturity securities and equity securities that were in an unrealized loss position were as follows:

Number of
Securities

Amortized
Cost

Unrealized
Losses

Fair Value

(Dollars in thousands)

December 31, 2014

Fixed maturity securities, available for sale:

United States Government full faith and credit

United States Government sponsored agencies

United States municipalities, states and territories

Foreign government obligations

Corporate securities:

Finance, insurance and real estate

Manufacturing, construction and mining

Utilities and related sectors

Wholesale/retail trade

Services, media and other

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Fixed maturity securities, held for investment:

Corporate security:

Insurance

December 31, 2013

Fixed maturity securities, available for sale:

United States Government sponsored agencies

United States municipalities, states and territories

Corporate securities:

Finance, insurance and real estate

Manufacturing, construction and mining

Utilities and related sectors

Wholesale/retail trade

Services, media and other

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Fixed maturity securities, held for investment:

Corporate security:

Insurance

1

7

17

3

40

138

77

17

39

12

33

17

$

513

$

(15) $

624,272

28,658

29,689

672,176

1,843,254

736,603

193,605

418,942

44,747

432,201

208,937

(13,933)

(711)

(3,953)

(18,863)

(71,077)

(18,338)

(5,412)

(9,706)

(2,205)

(3,323)

(7,885)

498

610,339

27,947

25,736

653,313

1,772,177

718,265

188,193

409,236

42,542

428,878

201,052

401

$

5,233,597

$

(155,421) $

5,078,176

1

$

76,432

$

(594) $

75,838

27

$

1,280,991

$

(121,362) $

1,159,629

151

124

249

167

38

74

52

123

34

653,130

(39,074)

614,056

1,949,182

3,671,716

2,027,723

473,275

1,003,852

384,521

1,591,057

479,153

(105,299)

(207,333)

(114,305)

(27,181)

(61,911)

(43,183)

(89,815)

(30,763)

1,843,883

3,464,383

1,913,418

446,094

941,941

341,338

1,501,242

448,390

1,046

$

13,579,623

$

(845,982) $

12,733,641

1

$

76,255

$

(15,415) $

60,840

Unrealized losses decreased $705.4 million from $861.4 million at December 31, 2013 to $156.0 million at December 31, 2014.   The decrease 
in unrealized losses was primarily due to a decrease in interest rates during 2014.

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Table of Contents

The following table sets forth the composition by credit quality (NAIC designation) of fixed maturity securities with gross unrealized losses:

NAIC Designation

December 31, 2014

1

2

3

4

5

6

December 31, 2013

1

2

3

4

5

6

Carrying Value of
Securities with
Gross Unrealized
Losses

Percent of
Total

Gross
Unrealized
Losses

Percent of
Total

(Dollars in thousands)

$

$

$

2,366,939

2,381,413

391,792

14,089

—

375

45.9% $

46.2%

7.6%

0.3%

—%

—%

(44,380)

(77,681)

(24,876)

(8,799)

—

(279)

5,154,608

100.0% $

(156,015)

7,214,149

5,278,699

258,516

57,156

—

1,376

56.3% $

41.2%

2.0%

0.5%

—%

—%

(511,245)

(306,659)

(34,036)

(9,068)

—

(389)

$

12,809,896

100.0% $

(861,397)

28.5%

49.8%

15.9%

5.6%

—%

0.2%

100.0%

59.3%

35.6%

4.0%

1.1%

—%

—%

100.0%

Our investments' gross unrealized losses and fair value, aggregated by investment category and length of time that individual securities (consisting 
of 402 and 1,047 securities, respectively) have been in a continuous unrealized loss position at December 31, 2014 and 2013, along with a 
description of the factors causing the unrealized losses is presented in Note 3 to our audited consolidated financial statements in this Form 10-
K, which is incorporated by reference in this Item 7.

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Table of Contents

The amortized cost and fair value of fixed maturity securities and equity securities in an unrealized loss position and the number of months in 
a continuous unrealized loss position (fixed maturity securities that carry an NRSRO rating of BBB/Baa or higher are considered investment 
grade) were as follows:

Number of
Securities

Amortized
Cost

Fair Value

(Dollars in thousands)

Gross
Unrealized
Losses

December 31, 2014

Fixed maturity securities:

Investment grade:

Less than six months

Six months or more and less than twelve months

Twelve months or greater

Total investment grade

Below investment grade:

Less than six months

Six months or more and less than twelve months

Twelve months or greater

Total below investment grade

December 31, 2013

Fixed maturity securities

Investment grade:

Less than six months

Six months or more and less than twelve months

Twelve months or greater

Total investment grade

Below investment grade:

Less than six months

Six months or more and less than twelve months

Twelve months or greater

Total below investment grade

154

$

2,114,497

$

2,065,474

$

6

155

315

55

12

20

87

85,951

2,664,255

4,864,703

153,861

48,846

242,619

445,326

82,264

2,595,916

4,743,654

151,532

46,956

211,872

410,360

(49,023)

(3,687)

(68,339)

(121,049)

(2,329)

(1,890)

(30,747)

(34,966)

402

$

5,310,029

$

5,154,014

$

(156,015)

329

630

43

1,002

19

11

15

45

$

3,700,588

$

3,627,962

$

8,499,453

1,102,199

13,302,240

101,690

76,214

175,734

353,638

7,842,391

1,011,904

12,482,257

99,509

66,136

146,579

312,224

(72,626)

(657,062)

(90,295)

(819,983)

(2,181)

(10,078)

(29,155)

(41,414)

1,047

$

13,655,878

$

12,794,481

$

(861,397)

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Table of Contents

The amortized cost and fair value of fixed maturity securities (excluding United States Government and United States Government sponsored 
agency securities) segregated by investment grade (NRSRO rating of BBB/Baa or higher) and below investment grade and equity securities that 
had unrealized losses greater than 20% and the number of months in a continuous unrealized loss position were as follows:

Number of
Securities

Amortized
Cost

Fair
Value

Gross
Unrealized
Losses

(Dollars in thousands)

December 31, 2014

Investment grade:

Less than six months

Six months or more and less than twelve months

Twelve months or greater

Total investment grade

Below investment grade:

Less than six months

Six months or more and less than twelve months

Twelve months or greater

Total below investment grade

December 31, 2013

Investment grade:

Less than six months

Six months or more and less than twelve months

Twelve months or greater

Total investment grade

Below investment grade:

Less than six months

Six months or more and less than twelve months

Twelve months or greater

Total below investment grade

— $

— $

— $

—

—

—

—

3

1

4

4

2

1

1

4

1

4

2

7

—

—

—

—

43,881

655

44,536

—

—

—

—

28,651

375

29,026

$

$

44,536

$

29,026

$

14,516

$

11,368

$

4,465

20,000

38,981

25,043

101,244

1,765

128,052

3,419

14,513

29,300

18,813

77,350

1,376

97,539

11

$

167,033

$

126,839

$

—

—

—

—

—

(15,230)

(280)

(15,510)

(15,510)

(3,148)

(1,046)

(5,487)

(9,681)

(6,230)

(23,894)

(389)

(30,513)

(40,194)

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Table of Contents

The amortized cost and fair value of fixed maturity securities, by contractual maturity, that were in an unrealized loss position are shown below.  
Actual maturities will differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call 
or prepayment penalties.  All of our mortgage and other asset backed securities provide for periodic payments throughout their lives, and are 
shown below as a separate line.

December 31, 2014

Due in one year of less

Due after one year through five years

Due after five years through ten years

Due after ten years through twenty years

Due after twenty years

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

December 31, 2013

Due in one year or less

Due after one year through five years

Due after five years through ten years

Due after ten years through twenty years

Due after twenty years

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

International Exposure

Available for sale

Held for investment

Amortized
Cost

Fair Value

Amortized
Cost

Fair Value

(Dollars in thousands)

$

— $

— $

— $

74,447

2,753,526

1,091,955

627,784

4,547,712

44,747

432,201

208,937

73,594

2,692,393

1,061,437

578,280

4,405,704

42,542

428,878

201,052

—

—

—

76,432

76,432

—

—

—

—

—

—

—

75,838

75,838

—

—

—

$

$

5,233,597

$

5,078,176

$

76,432

$

75,838

— $

— $

— $

7,227

5,328,034

3,337,145

2,452,486

7,213

5,055,734

3,086,150

2,293,574

11,124,892

10,442,671

384,521

1,591,057

479,153

341,338

1,501,242

448,390

—

—

—

76,255

76,255

—

—

—

—

—

—

—

60,840

60,840

—

—

—

$

13,579,623

$

12,733,641

$

76,255

$

60,840

We hold fixed maturity securities with international exposure.  As of December 31, 2014, 16% of the carrying value of our fixed maturity 
securities was comprised of corporate debt securities of issuers based outside of the United States and debt securities of foreign governments.  
All of these securities are denominated in U.S. dollars and all are investment grade (NAIC designation of either 1 or 2), except for 21 securities 
with a total fair value of $128.6 million which have a NAIC 3 designation.  Our investment professionals analyze each holding for credit risk 
by economic and other factors of each country and industry.  The following table presents our international exposure in our fixed maturity 
portfolio by country or region:

GIIPS (1)

Asia/Pacific

Non-GIIPS Europe

Latin America

Non-U.S. North America

Australia & New Zealand

Other

December 31, 2014

Amortized
Cost

Carrying
Amount/
Fair Value

Percent of
Total
Carrying
Amount

(Dollars in thousands)

$

242,683

$

285,332

2,333,804

194,215

971,611

390,497

369,098

266,438

300,275

2,468,885

191,575

1,012,240

409,068

409,106

$

4,787,240

$

5,057,587

0.8%

0.9%

7.6%

0.6%

3.1%

1.3%

1.3%

15.6%

(1)  Greece, Ireland, Italy, Portugal and Spain continue to cause credit risk as economic conditions in these countries continue to be volatile, especially within 
the financial and banking sectors.  All of our exposure in GIIPS are corporate securities with issuers domiciled in these countries.  None of our foreign 
government obligations were held in any of these countries.

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Table of Contents

Watch List

At each balance sheet date, we identify invested assets which have characteristics (i.e. significant unrealized losses compared to amortized cost 
and industry trends) creating uncertainty as to our future assessment of an other than temporary impairment.  As part of this assessment we 
review not only a change in current price relative to its amortized cost but the issuer's current credit rating and the probability of full recovery 
of principal based upon the issuer's financial strength.  Specifically for corporate issues we evaluate the financial stability and quality of asset 
coverage for the securities relative to the term to maturity for the issues we own.  A security which has a 25% or greater change in market price 
relative to its amortized cost and a possibility of a loss of principal will be included on a list which is referred to as our watch list.  We exclude 
from this list securities with unrealized losses which are related to market movements in interest rates and which have no factors indicating that 
such unrealized losses may be other than temporary as we do not intend to sell these securities and it is more likely than not we will not have to 
sell these securities before a recovery is realized.  In addition, we exclude our RMBS as we monitor all of our RMBS on a quarterly basis for 
changes in default rates, loss severities and expected cash flows for the purpose of assessing potential other than temporary impairments and 
related credit losses to be recognized in operations.  At December 31, 2014, the amortized cost and fair value of securities on the watch list are 
as follows:

General Description

Number of
Securities

Amortized
Cost

Unrealized
Losses

Fair Value

(Dollars in thousands)

Months in
Continuous
Unrealized
Loss Position

Months
Unrealized
Losses
Greater
Than 20%

Investment grade

Corporate fixed maturity securities:

Finance

Industrial

Other asset backed securities

Below investment grade

Corporate fixed maturity securities:

Industrial

1

4

5

1

6

4

10

$

$

$

$

20,000

45,176

65,176

4,846

70,022

(3,843) $

(7,765)

(11,608) $

(969)

(12,577)

16,157

37,411

53,568

3,877

57,445

40

4 - 20

45

—

—

—

18,839

(8,688)

$

88,861

$

(21,265) $

10,151

67,596

22

2 - 4

Two of the securities on the watch list have Eurozone exposure that has contributed to their depressed fair values.  Our analysis of all of the 
securities on the watch list that we have determined are temporarily impaired and their credit performance at December 31, 2014 is as follows:

Finance:  The decline in value of this security is due to the continued wide spreads as a result of the ongoing concerns relating to capital, asset 
quality and earnings stability due to the financial events of the past four years and the ongoing events in the Eurozone.  While this issuer has 
had its financial position and profitability weakened by the credit and liquidity crisis, we have determined that this security was not other than 
temporarily impaired due to our evaluation of the operating performance and the credit worthiness of the issuer. 

Industrial:  The decline in the value of these securities relates to ongoing operational issues related to the decline in certain commodity prices 
specific to their business.  The decline in these commodity prices creates financial challenges as the industry realigns to accommodate the lower 
prices.  These issuers will be stressed greater than the average company due to their price sensitivity and the specific position they hold in the 
chain of supply.  While these issuers have seen the financial and profitability profile weakened, we have determined that the securities were not 
other than temporarily impaired due to our evaluation of the operating performance and the credit worthiness of the issuer.

Other asset backed securities:  The decline in value of this security is due to poor performance in the underlying pool of student loans.  The 
investment is backed by a guarantee from the for-profit education services provider.  We have determined that this security was not other than 
temporarily  impaired,  because  the  guarantee  is  in  good  standing  and  all  required  payments  have  been  made,  including  hyper-amortization 
payments triggered by the performance of the student loan portfolio.

We do not intend to sell these securities and it is more likely than not we will not have to sell these securities before recovery of their amortized 
cost and, as such, there were no other than temporary impairments on these securities at December 31, 2014.

Other Than Temporary Impairments

We  have  a  policy  and  process  to  identify  securities  in  our  investment  portfolio  for  which  we  should  recognize  impairments.    See  Critical 
Accounting Policies—Evaluation of Other Than Temporary Impairments.  We recognized other than temporary impairments and additional 
credit losses on a number of securities for which we have previously recognized OTTI.  A summary of OTTI is presented in Note 3 to our audited 
consolidated financial statements in this Form 10-K, which is incorporated by reference in this Item 7.

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Table of Contents

Several factors led us to believe that full recovery of amortized cost will not be expected.  A discussion of these factors and our policy and process 
to identify securities that could potentially have impairment that is other than temporary is in Note 3 to our audited consolidated financial 
statements in this Form 10-K, which is incorporated by reference in this Item 7.

Mortgage Loans on Real Estate

Our commercial mortgage loan portfolio consists of mortgage loans collateralized by the related properties and diversified as to property type, 
location and loan size.  Our mortgage lending policies establish limits on the amount that can be loaned to one borrower and other criteria to 
attempt to reduce the risk of default.  Our commercial mortgage loans on real estate are reported at cost, adjusted for amortization of premiums 
and accrual of discounts net of valuation allowances.  At December 31, 2014 and 2013, the largest principal amount outstanding for any single 
mortgage loan was $15.8 million and $14.6 million, respectively, and the average loan size was $2.7 million and $2.5 million at December 31, 
2014 and 2013, respectively.  We have the contractual ability to pursue full personal recourse on 7.4% of the loans and partial personal recourse 
on 21.6% of the loans.  In addition, the average loan to value ratio for the overall portfolio was 53.7% and 54.3% at December 31, 2014 and 
2013, respectively, based upon the underwriting and appraisal at the time the loan was made.  This loan to value is indicative of our conservative 
underwriting policies and practices for making commercial mortgage loans and may not be indicative of collateral values at the current reporting 
date.  Our current practice is to only obtain market value appraisals of the underlying collateral at the inception of the loan unless we identify 
indicators of impairment in our ongoing analysis of the portfolio, in which case, we either calculate a value of the collateral using a capitalization 
method or obtain a current appraisal of the underlying collateral.  The commercial mortgage loan portfolio is summarized by geographic region 
and property type in Note 4 of our audited consolidated financial statements of this Form 10-K, which is incorporated by reference in this Item 
7. 

In the normal course of business, we commit to fund commercial mortgage loans up to 90 days in advance.  At December 31, 2014, we had 
commitments to fund commercial mortgage loans totaling $61.3 million, with fixed interest rates ranging from 3.90% to 4.23%.  During 2014 
and 2013, due to historically low interest rates, the commercial mortgage loan industry has been very competitive.  This competition has resulted 
in a number of borrowers refinancing with other lenders.  For the year ended December 31, 2014, we received $361.1 million in cash for loans 
being paid in full compared to $441.7 million for the year ended December 31, 2013.  Some of the loans being paid off have either reached their 
maturity or are nearing maturity; however, some borrowers are paying the prepayment fee and refinancing at a lower rate.

See Note 4 to our audited consolidated financial statements for a presentation of our specific and general loan loss allowances, impaired loans, 
foreclosure activity and troubled debt restructure analysis.

We have a process by which we evaluate the credit quality of each of our commercial mortgage loans.  This process utilizes each loan's debt 
service coverage ratio as a primary metric.  A summary of our portfolio by debt service coverage ratio follows:

Debt Service Coverage Ratio:

Greater than or equal to 1.5

Greater than or equal to 1.2 and less than 1.5

Greater than or equal to 1.0 and less than 1.2

Less than 1.0

December 31, 2014

December 31, 2013

Principal
Outstanding

(Dollars in
thousands)

$

$

1,599,817

537,828

155,004

165,072

2,457,721

Percent of Total
Principal
Outstanding

Principal
Outstanding

(Dollars in
thousands)

Percent of Total
Principal
Outstanding

65.1% $

1,572,241

21.9%

6.3%

6.7%

595,786

209,717

229,954

100.0% $

2,607,698

60.3%

22.9%

8.0%

8.8%

100.0%

Mortgage loans summarized in the following table represent all loans that we are either not currently collecting or those we feel it is probable 
we will not collect all amounts due according to the contractual terms of the loan agreements (all loans that we have worked with the borrower 
to alleviate short-term cash flow issues, loans delinquent for 60 days or more at the reporting date, loans we have determined to be collateral 
dependent and loans that we have recorded specific impairments on that we feel may continue to have performance issues).

Impaired mortgage loans with an allowance

Impaired mortgage loans with no related allowance

Allowance for probable loan losses

Net carrying value of impaired mortgage loans

December 31,

2014

2013

(Dollars in thousands)

$

$

29,116

$

2,656

(12,333)

19,439

$

47,018

3,264

(16,847)

33,435

At December 31, 2014, we had no commercial mortgage loans that were delinquent (60 days or more past due at the reporting date) in their 
principal and interest payments.

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Table of Contents

Derivative Instruments

Our derivative instruments primarily consist of call options purchased to provide the income needed to fund the annual index credits on our 
fixed index annuity products.  The fair value of the call options is based upon the amount of cash that would be required to settle the call options 
obtained from the counterparties adjusted for the nonperformance risk of the counterparty.  The nonperformance risk for each counterparty is 
based upon its credit default swap rate.  We have no performance obligations related to the call options.

We recognize all derivative instruments as assets or liabilities in the consolidated balance sheets at fair value.  None of our derivatives qualify 
for hedge accounting, thus, any change in the fair value of the derivatives is recognized immediately in the consolidated statements of operations.  
A presentation of our derivative instruments along with a discussion of the business strategy involved with our derivatives is included in Note 
5 to our audited consolidated financial statements in this Form 10-K, which is incorporated by reference in this Item 7.

Liabilities

Our liability for policy benefit reserves increased to $39.8 billion at December 31, 2014 compared to $35.8 billion at December 31, 2013, 
primarily due to additional annuity sales as discussed above.  Substantially all of our annuity products have a surrender charge feature designed 
to reduce the risk of early withdrawal or surrender of the policies and to compensate us for our costs if policies are withdrawn early.  Notwithstanding 
these policy features, the withdrawal rates of policyholder funds may be affected by changes in interest rates and other factors.

See Note 9 to our audited consolidated financial statements in this Form 10-K, which is incorporated by reference in this Item 7 for discussion 
of our notes payable and borrowings under repurchase agreements.

Our subsidiary trusts have issued fixed rate and floating rate trust preferred securities and the trusts have used the proceeds from these offerings 
to purchase subordinated debentures from us.  We also issued subordinated debentures to the trusts in exchange for all of the common securities 
of each trust.  The sole assets of the trusts are the subordinated debentures and any interest accrued thereon.  The terms of the preferred securities 
issued by each trust parallel the terms of the subordinated debentures.  Our obligations under the subordinated debentures and related agreements 
provide a full and unconditional guarantee of payments due under the trust preferred securities.  Accounting standards for consolidation of 
variable  interest  entities,  specifically  exempts  qualifying  special  purpose  entities  from  consolidation;  therefore,  we  do  not  consolidate  our 
subsidiary trusts and record our subordinated debt obligations to the trusts and our equity investments in the trusts.  See Note 10 to our audited 
consolidated financial statements for additional information concerning our subordinated debentures payable to, and the preferred securities 
issued by, the subsidiary trusts.

Liquidity and Capital Resources

Liquidity for Insurance Operations

Our insurance subsidiaries' primary sources of cash flow are annuity deposits, investment income, and proceeds from the sale, maturity and calls 
of investments.  The primary uses of funds are investment purchases, payments to policyholders in connection with surrenders and withdrawals, 
policy acquisition costs and other operating expenses.

Liquidity requirements are met primarily by funds provided from operations.  Our life subsidiaries generally receive adequate cash flow from 
annuity deposits and  investment income to meet their obligations.  Annuity and life  insurance liabilities are  generally long-term in nature.  
However, a primary liquidity concern is the risk of an extraordinary level of early policyholder withdrawals.  We include provisions within our 
annuity  policies,  such  as  surrender  charges  and  bonus  vesting,  that  help  limit  and  discourage  early  withdrawals.   At  December 31,  2014, 
approximately 95% of our annuity liabilities were subject to penalty upon surrender, with a weighted average remaining surrender charge period 
of 9.2 years and a weighted average surrender charge percentage of 14.7%.

Our insurance subsidiaries continue to have adequate cash flows from annuity deposits and investment income to meet their policyholder and 
other obligations.  Net cash flows from annuity deposits and funds returned to policyholders as surrenders, withdrawals and death claims were 
$2.2 billion for the year ended December 31, 2014 compared to $2.4 billion for the year ended December 31, 2013 with the decrease primarily 
attributable to  a $189.3 million (after coinsurance) increase in funds returned to policyholders offset by a $11.1 million increase in net annuity 
deposits after coinsurance.  We continue to invest the net proceeds from policyholder transactions and investment activities in high quality fixed 
maturity securities and fixed rate commercial mortgage loans.

Liquidity of Parent Company

We, as the parent company, are a legal entity separate and distinct from our subsidiaries, and have no business operations.  We need liquidity 
primarily to service our debt, including the senior notes, convertible senior notes and subordinated debentures issued to subsidiary trusts, pay 
operating expenses and pay dividends to stockholders.  Our  assets consist primarily of the capital stock and surplus notes of our subsidiaries.  
Accordingly, our future cash flows depend upon the availability of dividends, surplus note interest payments and other statutorily permissible 
payments from our subsidiaries, such as payments under our investment advisory agreements and tax allocation agreement with our subsidiaries.  
These sources provide adequate cash flow to us to meet our current and reasonably foreseeable future obligations and we expect they will be 
adequate to fund our parent company cash flow requirements in 2015. 

The ability of our life insurance subsidiaries to pay dividends or distributions, including surplus note payments, will be limited by applicable 
laws and regulations of the states in which our life insurance subsidiaries are domiciled, which subject our life insurance subsidiaries to significant 
regulatory restrictions.  These laws and regulations require, among other things, our insurance subsidiaries to maintain minimum solvency 
requirements and limit the amount of dividends these subsidiaries can pay. 

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Table of Contents

Currently, American Equity Life may pay dividends or make other distributions without the prior approval of the Iowa Insurance Commissioner, 
unless such payments, together with all other such payments within the preceding twelve months, exceed the greater of (1) American Equity 
Life's net gain from operations for the preceding calendar year, or (2) 10% of American Equity Life's statutory capital and surplus at the preceding 
December 31.  For 2015, up to $343.3 million can be distributed as dividends by American Equity Life without prior approval of the Iowa 
Insurance Commissioner.  In addition, dividends and surplus note payments may be made only out of statutory earned surplus, and all surplus 
note payments are subject to prior approval by regulatory authorities in the life subsidiary's state of domicile.  American Equity Life had $1.2 
billion of statutory earned surplus at December 31, 2014.

The maximum distribution permitted by law or contract is not necessarily indicative of an insurer's actual ability to pay such distributions, which 
may be constrained by business and regulatory considerations, such as the impact of such distributions on surplus, which could affect the insurer's 
ratings or competitive position, the amount of premiums that can be written and the ability to pay future dividends or make other distributions.  
Further, state insurance laws and regulations require that the statutory surplus of our life subsidiaries following any dividend or distribution must 
be reasonable in relation to their outstanding liabilities and adequate for their financial needs.  Along with solvency regulations, the primary 
driver in determining the amount of capital used for dividends is the level of capital needed to maintain desired financial strength ratings from 
A.M. Best.  Given recent economic events that have affected the insurance industry, both regulators and rating agencies could become more 
conservative in their methodology and criteria, including increasing capital requirements for our insurance subsidiaries which, in turn, could 
negatively affect the cash available to us from insurance subsidiaries.  As of December 31, 2014, we estimate American Equity Life has sufficient 
statutory capital and surplus, combined with capital available to the holding company, to meet this rating objective.  However, this capital may 
not be sufficient if significant future losses are incurred or A.M. Best modifies its rating criteria and access to additional capital could be limited.

The transfer of funds by American Equity Life is also restricted by a covenant in our line of credit agreement which requires American Equity 
Life to maintain a minimum risk-based capital ratio of 275% and a minimum level of statutory surplus equal to the sum of 1) 80% of statutory 
surplus at September 30, 2013, 2) 50% of the statutory net income for each fiscal quarter ending after September 30, 2013, and 3) 50% of all 
capital contributed to American Equity Life after September 30, 2013.  American Equity Life's risk-based capital ratio was 372% at December 31, 
2014.  Under this agreement we are also required to maintain a maximum ratio of adjusted debt to total adjusted capital of 0.35.

Statutory accounting practices prescribed or permitted for our life subsidiaries differ in many respects from those governing the preparation of 
financial statements under GAAP.  Accordingly, statutory operating results and statutory capital and surplus may differ substantially from amounts 
reported in the GAAP basis financial statements for comparable items.  Information as to statutory capital and surplus and statutory net income 
for our life subsidiaries as of December 31, 2014 and 2013 and for the years ended December 31, 2014, 2013 and 2012 is included in Note 12 
to our audited consolidated financial statements.

Cash and cash equivalents of the parent holding company at December 31, 2014, were $61.1 million.  In addition, as discussed in Note 9 to our 
audited consolidated financial statements we have a $140 million revolving line of credit agreement.  This revolving line of credit terminates 
on November 22, 2017, and borrowings are available for general corporate purposes of the parent company and its subsidiaries.  We also have 
the ability to issue equity, debt or other types of securities through one or more methods of distribution under a currently effective shelf registration 
statement on Form S-3.  The terms of any offering would be established at the time of the offering, subject to market conditions.

In the normal course of business, we enter into financing transactions, lease agreements, or other commitments.  These commitments may obligate 
us to certain cash flows during future periods. The following table summarizes such obligations as of December 31, 2014.

Total

Less Than
1 year

Payments Due by Period

1–3 Years

4–5 Years

(Dollars in thousands)

After
5 Years

Annuity and single premium universal life products (1)

$

38,888,227

$

2,440,796

$

8,851,104

$

5,975,064

$

21,621,263

Notes payable, including interest payments (2)

Subordinated debentures, including interest payments (3)

Operating leases

Mortgage loan funding and other investments

595,214

551,299

18,391

97,602

49,464

11,355

2,323

78,210

53,000

22,709

3,191

11,724

53,000

22,709

2,775

7,668

439,750

494,526

10,102

—

Total

$

40,150,733

$

2,582,148

$

8,941,728

$

6,061,216

$

22,565,641

(1)  Amounts shown in this table are projected payments through the year 2034 which we are contractually obligated to pay to our annuity policyholders.  The 
payments are derived from actuarial models which assume a level interest rate scenario and incorporate assumptions regarding mortality and persistency, 
when applicable.  These assumptions are based on our historical experience.

(2)  Period that principal amounts are due is determined by the earliest of the call/put date or the maturity date of each note payable.

(3)  Amount shown is net of equity investments in the capital trusts due to the contractual right of offset upon repayment of the notes.

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Table of Contents

Inflation

Inflation does not have a significant effect on our consolidated balance sheet.  We have minimal investments in property, equipment or inventories.  
To the extent that interest rates may change to reflect inflation or inflation expectations, there would be an effect on our balance sheet and 
operations.  Lower interest rates experienced in 2014 have increased the value of our fixed maturity investments.  It is likely that higher interest 
rates would have the opposite effect.  It is not possible to calculate the effect such changes in interest rates, if any, have had on our operating 
results.

Critical Accounting Policies

The increasing complexity of the business environment and applicable authoritative accounting guidance require us to closely monitor our 
accounting policies.  We have identified five critical accounting policies that are complex and require significant judgment.  The following 
summary of our critical accounting policies is intended to enhance your ability to assess our financial condition and results of operations and 
the potential volatility due to changes in estimates.

Valuation of Investments

Our fixed maturity securities (bonds and redeemable preferred stocks maturing more than one year after issuance) and equity securities classified 
as available for sale are reported at fair value.  Unrealized gains and losses, if any, on these securities are included directly in stockholders' equity 
as  a  component  of  accumulated  other  comprehensive  income  (loss),  net  of  income  taxes  and  certain  adjustments  for  assumed  changes  in 
amortization of deferred policy acquisition costs and deferred sales inducements.  Unrealized gains and losses represent the difference between 
the amortized cost or cost basis and the fair value of these investments.  We use significant judgment within the process used to determine fair 
value of these investments.

GAAP defines fair value as the price that would be received to sell an asset or paid to transfer a liability (exit price) in an orderly transaction 
between market participants at the measurement date.  We categorize our investments into three levels of fair value hierarchy based on the priority 
of inputs used in determining fair value.  The hierarchy defines the highest priority inputs (Level 1) as quoted prices in active markets for identical 
assets or liabilities.  The lowest priority inputs (Level 3) are our own assumptions about what a market participant would use in determining fair 
value such as estimated future cash flows.  In certain cases, the inputs used to measure fair value may fall into different levels of the fair value 
hierarchy.  In such cases, a financial instrument's level within the fair value hierarchy is based on the lowest level of input that is significant to 
the fair value measurement.  Our assessment of the significance of a particular input to the fair value measurement in its entirety requires judgment 
and considers factors specific to the financial instrument.  

We categorize investments recorded at fair value in the consolidated balance sheets as follows:

Level 1 — 

Level 2 — 

Quoted prices are available in active markets for identical financial instruments as of the reporting date.  We do not 
adjust the quoted price for these financial instruments, even in situations where we hold a large position and a sale 
could reasonably impact the quoted price.

Quoted  prices  in  active  markets  for  similar  financial  instruments,  quoted  prices  for  identical  or  similar  financial 
instruments in markets that are not active; and models and other valuation methodologies using inputs other than quoted 
prices that are observable.

Level 3 —  Models and other valuation methodologies using significant inputs that are unobservable for financial instruments and 
include  situations  where  there  is  little,  if  any,  market  activity  for  the  financial  instrument.    The  inputs  into  the 
determination of fair value require significant management judgment or estimation.  Financial instruments that are 
included in Level 3 are securities for which no market activity or data exists and for which we used discounted expected 
future cash flows with our own assumptions about what a market participant would use in determining fair value.

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Table of Contents

The following table presents the fair value of fixed maturity and equity securities, available for sale, by pricing source and hierarchy level as of 
December 31, 2014 and 2013, respectively:

December 31, 2014

Priced via third party pricing services

Priced via independent broker quotations

Priced via matrices

Priced via other methods

% of Total

December 31, 2013

Priced via third party pricing services

Priced via independent broker quotations

Priced via matrices

Priced via other methods

% of Total

Quoted Prices
in Active
Markets for
Identical Assets
(Level 1)

Significant
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

(Dollars in thousands)

Total

$

$

$

$

4,266

$

32,204,981

$

— $

32,209,247

—

—

—

38,368

—

205,017

4,266

$

32,448,366

$

—

—

375

375

38,368

—

205,392

$

32,453,007

—%

100.0%

—%

100.0%

5,184

$

26,505,929

$

— $

26,511,113

—

—

—

40,330

—

65,406

5,184

$

26,611,665

$

—

—

1,376

1,376

40,330

—

66,782

$

26,618,225

—%

100.0%

—%

100.0%

Management's assessment of all available data when determining fair value of our investments is necessary to appropriately apply fair value 
accounting.

We utilize independent pricing services in estimating the fair values of investment securities.  The independent pricing services incorporate a 
variety of observable market data in their valuation techniques, including:

• 
• 
• 
• 
• 
• 
• 
• 

reported trading prices,
benchmark yields
broker-dealer quotes,
benchmark securities,
bids and offers,
credit ratings,
relative credit information, and
other reference data.

The independent pricing services also take into account perceived market movements and sector news, as well as a security's terms and conditions, 
including any features specific to that issue that may influence risk and marketability.  Depending on the security, the priority of the use of 
observable market inputs may change as some observable market inputs may not be relevant or additional inputs may be necessary.  

The independent pricing services provide quoted market prices when available.  Quoted prices are not always available due to market inactivity.  
When quoted market prices are not available, the third parties use yield data and other factors relating to instruments or securities with similar 
characteristics to determine fair value for securities that are not actively traded.  We generally obtain one value from our primary external pricing 
service.  In situations where a price is not available from this service, we may obtain further quotes or prices from additional parties as needed.  
In addition, for our callable United States Government sponsored agencies we obtain two broker quotes and take the average of two broker prices 
received.    Market  indices  of  similar  rated  asset  class  spreads  are  considered  for  valuations  and  broker  indications  of  similar  securities  are 
compared.  Inputs used by the broker include market information, such as yield data and other factors relating to instruments or securities with 
similar characteristics.  Valuations and quotes obtained from third party commercial pricing services are non-binding and do not represent quotes 
on which one may execute the disposition of the assets.  

We validate external valuations at least quarterly through a combination of procedures that include the evaluation of methodologies used by the 
pricing services, analytical reviews and performance analysis of the prices against trends, and maintenance of a securities watch list.  Additionally, 
as needed we utilize discounted cash flow models or perform independent valuations on a case-by-case basis of inputs and assumptions similar 
to those used by the pricing services.  Although we do identify differences from time to time as a result of these validation procedures, we did 
not make any significant adjustments as of December 31, 2014 and 2013.

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Evaluation of Other Than Temporary Impairments and Allowance for Loan Loss

The evaluation of investments for other than temporary impairments involves significant judgment and estimates by management.  We review 
and analyze all investments on an ongoing basis for changes in market interest rates and credit deterioration.  This review process includes 
analyzing our ability to recover the amortized cost or cost basis of each investment that has a fair value that is lower than its amortized cost or 
cost  and  requires  a  high  degree  of  management  judgment  and  involves  uncertainty.   The  evaluation  of  securities  for  other  than  temporary 
impairments is a quantitative and qualitative process, which is subject to risks and uncertainties.

We have a policy and process to identify securities that could potentially have an impairment that is other than temporary.  This process involves 
monitoring market events and other items that could impact issuers.  The evaluation includes but is not limited to such factors as:

• 
the length of time and the extent to which the fair value has been less than amortized cost or cost;
•  whether the issuer is current on all payments and all contractual payments have been made as agreed;
• 
the remaining payment terms and the financial condition and near-term prospects of the issuer;
• 
the lack of ability to refinance due to liquidity problems in the credit market;
• 
the fair value of any underlying collateral;
• 
the existence of any credit protection available;
• 
our intent to sell and whether it is more likely than not we would be required to sell prior to recovery for debt securities;
• 
our assessment in the case of equity securities including perpetual preferred stocks with credit deterioration that the security cannot 
recover to cost in a reasonable period of time;
our intent and ability to retain equity securities for a period of time sufficient to allow for recovery;
consideration of rating agency actions; and
changes in estimated cash flows of residential mortgage and asset backed securities.

• 
• 
• 

We determine whether other than temporary impairment losses should be recognized for debt and equity securities by assessing all facts and 
circumstances surrounding each security.  Where the decline in market value of debt securities is attributable to changes in market interest rates 
or to factors such as market volatility, liquidity and spread widening, and we anticipate recovery of all contractual or expected cash flows, we 
do not consider these investments to be other than temporarily impaired because we do not intend to sell these investments and it is not more 
likely than not we will be required to sell these investments before a recovery of amortized cost, which may be maturity.  For equity securities, 
we recognize an impairment charge in the period in which we do not have the intent and ability to hold the securities until recovery of cost or 
we determine that the security will not recover to book value within a reasonable period of time.  We determine what constitutes a reasonable 
period of time on a security-by-security basis by considering all the evidence available to us, including the magnitude of any unrealized loss and 
its duration.  In any event, this period does not exceed 18 months from the date of impairment for perpetual preferred securities for which there 
is evidence of deterioration in credit of the issuer and common equity securities.  For perpetual preferred securities absent evidence of a deterioration 
in credit of the issuer we apply an impairment model, including an anticipated recovery period, similar to a debt security.

Other than temporary impairment losses on equity securities are recognized in operations.  If we intend to sell a debt security or if it is more 
likely than not that we will be required to sell a debt security before recovery of its amortized cost basis, other than temporary impairment has 
occurred and the difference between amortized cost and fair value will be recognized as a loss in operations.

If we do not intend to sell and it is not more likely than not we will be required to sell the debt security but also do not expect to recover the 
entire amortized cost basis of the security, an impairment loss would be recognized in operations in the amount of the expected credit loss.  We 
determine the amount of expected credit loss by calculating the present value of the cash flows expected to be collected discounted at each 
security's acquisition yield based on our consideration of whether the security was of high credit quality at the time of acquisition.  The difference 
between the present value of expected future cash flows and the amortized cost basis of the security is the amount of credit loss recognized in 
operations.   The remaining amount of the other than temporary impairment is recognized in other comprehensive income.

The determination of the credit loss component of a residential mortgage backed security is based on a number of factors.  The primary consideration 
in this evaluation process is the issuer's ability to meet current and future interest and principal payments as contractually stated at time of 
purchase.  Our review of these securities includes an analysis of the cash flow modeling under various default scenarios considering independent 
third party benchmarks, the seniority of the specific tranche within the structure of the security, the composition of the collateral and the actual 
default, loss severity and prepayment experience exhibited.  With the input of third party assumptions for default projections, loss severity and 
prepayment expectations, we evaluate the cash flow projections to determine whether the security is performing in accordance with its contractual 
obligation.

We utilize the models from a leading structured product software specialist serving institutional investors.  These models incorporate each 
security's seniority and cash flow structure.  In circumstances where the analysis implies a potential for principal loss at some point in the future, 
we use our "best estimate" cash flow projection discounted at the security's effective yield at acquisition to determine the amount of our potential 
credit loss associated with this security.  The discounted expected future cash flows equates to our expected recovery value.  Any shortfall of 
the expected recovery when compared to the amortized cost of the security will be recorded as the credit loss component of the other than 
temporary impairment.

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The cash flow modeling is performed on a security-by-security basis and incorporates actual cash flows on the residential mortgage backed 
securities through the current period, as well as the projection of remaining cash flows using a number of assumptions including default rates, 
prepayment rates and loss severity rates.  The default curves we use are tailored to the Prime or Alt-A residential mortgage backed securities 
that we own, which assume lower default rates and loss severity for Prime securities versus Alt-A securities.  These default curves are scaled 
higher or lower depending on factors such as current underlying mortgage loan performance, rating agency loss projections, loan to value ratios, 
geographic diversity, as well as other appropriate considerations.  

The determination of the credit loss component of a corporate bond (including redeemable preferred stocks) is based on the underlying financial 
performance of the issuer and their ability to meet their contractual obligations.  Considerations in our evaluation include, but are not limited 
to, credit rating changes, financial statement and ratio analysis, changes in management, large changes in credit spreads, breaches of financial 
covenants and a review of the economic outlook for the industry and markets in which they trade.  In circumstances where an issuer appears 
unlikely to meet its future obligation, or the security's price decline is deemed other than temporary, an estimate of credit loss is determined.  
Credit loss is calculated using default probabilities as derived from the credit default swaps markets in conjunction with recovery rates derived 
from independent third party analysis or a best estimate of credit loss.  This credit loss rate is then incorporated into a present value calculation 
based on an expected principal loss in the future discounted at the yield at the date of purchase and compared to amortized cost to determine the 
amount of credit loss associated with the security.

In addition, for debt securities which we do not intend to sell and it is not more likely than not we will be required to sell, but our intent changes 
due to changes or events that could not have been reasonably anticipated, an other than temporary impairment charge is recognized.  Once an 
impairment charge has been recorded, we then continue to review the other than temporarily impaired securities for appropriate valuation on an 
ongoing basis.  Unrealized losses may be recognized in future periods through a charge to earnings, should we later conclude that the decline 
in fair value below amortized cost is other than temporary pursuant to our accounting policy described above.  The use of different methodologies 
and assumptions to determine the fair value of investments and the timing and amount of impairments may have a material effect on the amounts 
presented in our audited consolidated financial statements.

We  evaluate  our  mortgage  loan  portfolio  for  the  establishment  of  a  loan  loss  reserve  by  specific  identification  of  impaired  loans  and  the 
measurement of an estimated loss for each individual loan identified.  A mortgage loan is impaired when it is probable that we will be unable 
to collect all amounts due according to the contractual terms of the loan agreement.  If we determine that the value of any specific mortgage 
loan is impaired, the carrying amount of the mortgage loan will be reduced to its fair value, based upon the present value of expected future cash 
flows from the loan discounted at the loan's effective interest rate, or the fair value of the underlying collateral less estimated costs to sell.  In 
addition, we analyze the mortgage loan portfolio for the need of a general loan allowance for probable losses on all other loans.  The amount of 
the  general  loan  allowance  is  based  upon  management's  evaluation  of  the  collectability  of  the  loan  portfolio,  historical  loss  experience, 
delinquencies, credit concentrations, underwriting standards and national and local economic conditions. 

Our commercial mortgage loan portfolio has had a population of mortgage loans that we have been carrying with workout terms (e.g. interest 
only periods, period of suspended payments, etc.) and a population of mortgage loans that have been in a delinquent status (i.e. more than 60 
days past due).  It is from this population that we have been recognizing some impairment loss due to nonpayment and eventual satisfaction of 
the loan by taking ownership of the collateral real estate.  In most cases the fair value of the collateral less estimated costs to sell such collateral 
has been less than the outstanding principal amount of the mortgage loan.

For the years ended December 31, 2014 and 2013, we utilized a process of rating the mortgage loans in our portfolio based on factors such as 
historical operating performance, loan to value ratio and economic outlook, among others.  We calculate a loss factor to apply to each rating 
based on historical losses we have recognized in our mortgage loan portfolio.  We apply the loss factors to the total principal outstanding within 
each rating category to determine an appropriate estimate of the general loan loss allowance at the reporting date.

Policy Liabilities for Fixed Index Annuities

We offer a variety of fixed index annuities with crediting strategies linked to the S&P 500 Index and other equity and bond market indices.  We 
purchase call options on the applicable indices as an investment to provide the income needed to fund the annual index credits on the index 
products.  See Financial Condition—Derivative Instruments.  Certain derivative instruments embedded in the fixed index annuity contracts are 
recognized  in  the  consolidated  balance  sheet  at  their  fair  values  and  changes  in  fair  value  are  recognized  immediately  in  our  consolidated 
statements of operations in accordance with accounting standards for derivative instruments and hedging activities.

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Table of Contents

Accounting  for  derivatives  prescribes  that  the  contractual  obligations  for  future  annual  index  credits  are  treated  as  a  "series  of  embedded 
derivatives" over the expected life of the applicable contracts.  Policy liabilities for fixed index annuities are equal to the sum of the "host" (or 
guaranteed) component and the embedded derivative component for each fixed index annuity policy.  The host value is established at inception 
of the contract and accreted over the policy's life at a constant rate of interest.  We estimate the fair value of the embedded derivative component 
at each valuation date by (i) projecting policy contract values and minimum guaranteed contract values over the expected lives of the contracts 
and (ii) discounting the excess of the projected contract value amounts at the applicable risk free interest rates adjusted for our nonperformance 
risk related to those liabilities.  The projections of policy contract values are based on our best estimate assumptions for future policy growth 
and future policy decrements.  Our best estimate assumptions for future policy growth include assumptions for the expected index credits on 
the next policy anniversary date which are derived from the fair values of the underlying call options purchased to fund such index credits and 
the expected costs of annual call options we will purchase in the future to fund index credits beyond the next policy anniversary.  The projections 
of minimum guaranteed contract values include the same best estimate assumptions for policy decrements as were used to project policy contract 
values.  The amounts reported in the consolidated statements of operations as "Interest sensitive and index product benefits" represent amounts 
credited to policy liabilities pursuant to accounting by insurance companies for certain long-duration contracts which include index credits 
through the most recent policy anniversary.  The amounts reported in the consolidated statements of operations as "Changes in fair value of 
embedded derivatives" equal the change in the difference between policy benefit reserves for fixed index annuities computed under the derivative 
accounting standard and the long-duration contracts accounting standard at each balance sheet date.

In general, the change in the fair value of the embedded derivatives will not correspond to the change in fair value of the purchased call options 
because the purchased call options are one year options while the options valued in the embedded derivatives represent the rights of the contract 
holder to receive index credits over the entire period the fixed index annuities are expected to be in force, which typically exceeds 10 years.

The most sensitive assumption in determining policy liabilities for fixed index annuities is the rates used to discount the excess projected contract 
values.  As indicated above, the discount rate reflects our nonperformance risk.  If the discount rates used to discount the excess projected contract 
values at December 31, 2014 were to increase by 100 basis points, our reserves for fixed index annuities would decrease by $377.0 million 
recorded through operations as a decrease in the change in fair value of embedded derivatives and there would be a corresponding decrease of 
$225.0 million to our combined balance for deferred policy acquisition costs and deferred sales inducements recorded through operations as an 
increase in amortization of deferred policy acquisition costs and deferred sales inducements.  A decrease by 100 basis points in the discount rate 
used to discount the excess projected contract values would increase our reserves for fixed index annuities by $421.9 million recorded through 
operations as a increase in the change in fair value of embedded derivatives and increase our combined balance for deferred policy acquisition 
costs and deferred sales inducements by $244.2 million recorded through operations as a decrease in amortization of deferred policy acquisition 
costs and deferred sales inducements.

Deferred Policy Acquisition Costs and Deferred Sales Inducements

Costs  relating  to  the  successful  production  of  new  business  are  not  expensed  when  incurred  but  instead  are  capitalized  as  deferred  policy 
acquisition costs or deferred sales inducements.  Only costs which are expected to be recovered from future policy revenues and gross profits 
may be deferred. 

Deferred policy acquisition costs and deferred sales inducements are subject to loss recognition testing on a quarterly basis or when an event 
occurs that may warrant loss recognition.  Deferred policy acquisition costs consist principally of commissions and certain costs of policy 
issuance.  Deferred sales inducements consist of premium and interest bonuses credited to policyholder account balances.

For annuity products, these costs are being amortized generally in proportion to expected gross profits from interest margins and, to a lesser 
extent, from product charges.  Current and future period gross profits/margins for fixed index annuities also include the impact of amounts 
recorded for the change in fair value of derivatives and the change in fair value of embedded derivatives.  Current period amortization is adjusted 
retrospectively through an unlocking process when estimates of current or future gross profits/margins (including the impact of realized investment 
gains and losses) to be realized from a group of products are revised.  Our estimates of future gross profits/margins are based on actuarial 
assumptions related to the underlying policies terms, lives of the policies, yield on investments supporting the liabilities and level of expenses 
necessary to maintain the polices over their entire lives.  Revisions are made based on historical results and our best estimates of future experience.  
See Results of Operations for the Three Years Ended December 31, 2014 in this Item 7. for a discussion and presentation of the actual effects 
of unlocking.

Estimated  future  gross  profits  vary  based  on  a  number  of  sources  including  investment  spread  margins,  surrender  charge  income,  policy 
persistency, policy administrative expenses and realized gains and losses on investments including credit related other than temporary impairment 
losses.  Estimated future gross profits are most sensitive to changes in investment spread margins which are the most significant component of 
gross profits.  If estimated gross profits for all future years on business in force at December 31, 2014 were to increase by 10%, our combined 
balance for deferred policy acquisition costs and deferred sales inducements at December 31, 2014 would increase by $141.3 million recorded 
through operations as a decrease to amortization of deferred policy acquisition costs and deferred sales inducements.  Correspondingly, a 10% 
decrease in estimated gross profits for all future years would result in a $158.6 million decrease in the combined December 31, 2014 balances 
recorded through operations as an increase to amortization of deferred policy acquisition costs and deferred sales inducements.

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Deferred Income Taxes

We account for income taxes using the liability method.  This method provides for the tax effects of transactions reported in the audited consolidated 
financial statements for both taxes currently due and deferred.  Deferred income taxes reflect the impact of temporary differences between the 
amount of assets and liabilities recognized for financial reporting purposes and such amounts recognized for tax purposes.  A temporary difference 
is a transaction, or amount of a transaction, that is recognized currently for financial reporting purposes but will not be recognized for tax purposes 
until a future tax period, or is recognized currently for tax purposes but will not be recognized for financial reporting purposes until a future 
reporting period.  Deferred income taxes are measured by applying enacted tax rates for the years in which the temporary differences are expected 
to be recovered or settled to the amount of each temporary difference.

The realization of deferred income tax assets is primarily based upon management's estimates of future taxable income.  Valuation allowances 
are established when management estimates, based on available information, that it is more likely than not that deferred income tax assets will 
not be realized.  Significant judgment is required in determining whether valuation allowances should be established, as well as the amount of 
such allowances.  When making such determination, consideration is given to, among other things, the following:

• 
• 
• 
• 

future taxable income of the necessary character exclusive of reversing temporary differences and carryforwards; 
future reversals of existing taxable temporary differences; 
taxable income in prior carryback years; and 
tax planning strategies.

Actual realization of deferred income tax assets and liabilities may materially differ from these estimates as a result of changes in tax laws as 
well as unanticipated future transactions impacting related income tax balances.

The realization of deferred income tax assets related to unrealized losses on our available for sale fixed maturity securities is also based upon 
our intent to hold these securities for a period of time sufficient to allow for a recovery in fair value and not realize the unrealized loss.

New Accounting Pronouncements

See Note 1 to our audited consolidated financial statements in this Form 10-K beginning on page F-9, which is incorporated by reference in this 
Item 7, for new accounting pronouncement disclosures.

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Item 7A.    Quantitative and Qualitative Disclosures About Market Risk

We seek to invest our available funds in a manner that will maximize shareholder value and fund future obligations to policyholders and debtors, 
subject to appropriate risk considerations.  We seek to meet this objective through investments that: (i) consist substantially of investment grade 
fixed maturity securities, (ii) have projected returns which satisfy our spread targets and (iii) have characteristics which support the underlying 
liabilities.  Many of our products incorporate surrender charges, market interest rate adjustments or other features to encourage persistency.

We seek to maximize the total return on our available for sale investments through active investment management.  Accordingly, we have 
determined that our available for sale portfolio of fixed maturity securities is available to be sold in response to: (i) changes in market interest 
rates; (ii) changes in relative values of individual securities and asset sectors; (iii) changes in prepayment risks; (iv) changes in credit quality 
outlook for certain securities; (v) liquidity needs; and (vi) other factors.  An OTTI shall be considered to have occurred when we have an intention 
to sell available for sale securities in an unrealized loss position.  If we do not intend to sell a debt security, we consider all available evidence 
to make an assessment of whether it is more likely than not that we will be required to sell the security before the recovery of its amortized cost 
basis.  If it is more likely than not that we will be required to sell the security before recovery of its amortized cost basis, an OTTI will be 
considered to have occurred.

Interest rate risk is our primary market risk exposure.  Substantial and sustained increases and decreases in market interest rates can affect the 
profitability of our products, the fair value of our investments and the amount of interest we pay on our floating rate subordinated debentures.  
Our floating rate trust preferred securities bear interest at the three month LIBOR plus 3.50% - 4.00%.  Our outstanding balance of floating rate 
trust preferred securities was $164.5 million at December 31, 2014, of which $85.5 million has been swapped to a fixed rate which began in 
March of 2014 and $79.0 million has been capped for a term of seven years which began in July 2014 (See Note 5 to our audited consolidated 
financial statements in this Form 10-K).  The profitability of most of our products depends on the spreads between interest yield on investments 
and rates credited on insurance liabilities.  We have the ability to adjust crediting rates (caps, participation rates or asset fee rates for fixed index 
annuities) on substantially all of our annuity liabilities at least annually (subject to minimum guaranteed values).  In addition, substantially all 
of our annuity products have surrender and withdrawal penalty provisions designed to encourage persistency and to help ensure targeted spreads 
are earned.  However, competitive factors, including the impact of the level of surrenders and withdrawals, may limit our ability to adjust or 
maintain crediting rates at levels necessary to avoid narrowing of spreads under certain market conditions. 

A major component of our interest rate risk management program is structuring the investment portfolio with cash flow characteristics consistent 
with the cash flow characteristics of our insurance liabilities.  We use computer models to simulate cash flows expected from our existing business 
under various interest rate scenarios.  These simulations enable us to measure the potential gain or loss in fair value of our interest rate-sensitive 
financial instruments, to evaluate the adequacy of expected cash flows from our assets to meet the expected cash requirements of our liabilities 
and to determine if it is necessary to lengthen or shorten the average life and duration of our investment portfolio.  The "duration" of a security 
is the time weighted present value of the security's expected cash flows and is used to measure a security's sensitivity to changes in interest rates.  
When the durations of assets and liabilities are similar, exposure to interest rate risk is minimized because a change in value of assets should be 
largely offset by a change in the value of liabilities.

If interest rates were to increase 10% (28 basis points) from levels at December 31, 2014, we estimate that the fair value of our fixed maturity 
securities would decrease by approximately $787.2 million.  The impact on stockholders' equity of such decrease (net of income taxes and certain 
adjustments for changes in amortization of deferred policy acquisition costs and deferred sales inducements) would be a decrease of $249.9 
million in accumulated other comprehensive income and a decrease in stockholders' equity.  The computer models used to estimate the impact 
of a 10% change in market interest rates incorporate numerous assumptions, require significant estimates and assume an immediate and parallel 
change in interest rates without any management of the investment portfolio in reaction to such change.  Consequently, potential changes in 
value of our financial instruments indicated by the simulations will likely be different from the actual changes experienced under given interest 
rate scenarios, and the differences may be material.  Because we actively manage our investments and liabilities, our net exposure to interest 
rates can vary over time.  However, any such decreases in the fair value of our fixed maturity securities (unless related to credit concerns of the 
issuer requiring recognition of an other than temporary impairment) would generally be realized only if we were required to sell such securities 
at losses prior to their maturity to meet our liquidity needs, which we manage using the surrender and withdrawal provisions of our annuity 
contracts and through other means.  See Financial Condition—Liquidity for Insurance Operations for a further discussion of the liquidity risk. 

At December 31, 2014, 33% of our fixed income securities have call features, of which 0.6% ($0.2 billion) were subject to call redemption.  
Another 4% ($1.2 billion) will become subject to call redemption during 2015.  During the years ended December 31, 2014 and 2013, we received 
$0.8 billion and $1.1 billion, respectively, in net redemption proceeds related to the exercise of such call options.  We have reinvestment risk 
related to these redemptions to the extent we cannot reinvest the net proceeds in assets with credit quality and yield characteristics similar to the 
redeemed bonds.  Such reinvestment risk typically occurs in a declining rate environment.  Should rates decline to levels which tighten the spread 
between our average portfolio yield and average cost of interest credited on annuity liabilities, we have the ability to reduce crediting rates (caps, 
participation rates or asset fees for index annuities) on most of our annuity liabilities to maintain the spread at our targeted level.  At December 31, 
2014, approximately 99% of our annuity liabilities were subject to annual adjustment of the applicable crediting rates at our discretion, limited 
by minimum guaranteed crediting rates specified in the policies.

46

Table of Contents

We purchase call options on the applicable indices to fund the annual index credits on our fixed index annuities.  These options are primarily 
one-year instruments purchased to match the funding requirements of the underlying policies.  Fair value changes associated with those investments 
are substantially offset by an increase or decrease in the amounts added to policyholder account balances for fixed index products.  For the years 
ended December 31, 2014, 2013 and 2012, the annual index credits to policyholders on their anniversaries were $1,096.5 million, $908.7 million 
and $447.4 million, respectively.  Proceeds received at expiration or gains recognized upon early termination of these options related to such 
credits were $1,103.7 million, $910.4 million and $447.2 million for the years ended December 31, 2014, 2013 and 2012, respectively.  The 
difference between proceeds received at expiration or gains recognized upon early termination of these options and index credits is primarily 
due to credits attributable to minimum guaranteed interest self funded by us and over or under hedging as a result of policyholder behavior being 
different than our expectations.

Within our hedging process we purchase options out of the money to the extent of anticipated minimum guaranteed interest on index policies.  
On the anniversary dates of the index policies, we purchase new one-year call options to fund the next annual index credits.  The risk associated 
with these prospective purchases is the uncertainty of the cost, which will determine whether we are able to earn our spread on our index business.  
We manage this risk through the terms of our fixed index annuities, which permit us to change caps, participation rates and asset fees, subject 
to contractual features.  By modifying caps, participation rates or asset fees, we can limit option costs to budgeted amounts, except in cases 
where the contractual features would prevent further modifications.  Based upon actuarial testing which we conduct as a part of the design of 
our index products and on an ongoing basis, we believe the risk that contractual features would prevent us from controlling option costs is not 
material.

Item 8.    Consolidated Financial Statements and Supplementary Data

The audited consolidated financial statements are included as a part of this report on Form 10-K on pages F-1 through F-57.

Item 9.    Changes in and Disagreements With Accountants on Accounting and Financial Disclosure

None.

Item 9A.    Controls and Procedures

(a)  Evaluation of Disclosure Controls and Procedures.

In accordance with the Securities Exchange Act Rules 13a-15 and 15d-15, our management, under the supervision of our Chief Executive Officer 
and Chief Financial Officer, conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures 
as of the end of the period covered by this report on Form 10-K.  Based on that evaluation, the Chief Executive Officer and Chief Financial 
Officer concluded that the design and operation of our disclosure controls and procedures were effective as of December 31, 2014 in recording, 
processing, summarizing and reporting, on a timely basis, information required to be disclosed by the Company in the reports the Company files 
or submits under the Exchange Act.

(b)  Management's Report on Internal Control over Financial Reporting.

The management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting, as defined 
in the Exchange Act Rule 13a-15(f).  The Company's internal control system is designed to provide reasonable assurance to the Company's 
management and the board of directors regarding the preparation and fair presentation of published financial statements.  Because of its inherent 
limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any evaluation of effectiveness 
to future periods are subject to risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with 
the policies or procedures may deteriorate.

The Company's management assessed the effectiveness of the Company's internal control over financial reporting as of December 31, 2014 
based upon criteria established in Internal Control—Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission.  Based on the assessment, management has determined that we maintained effective internal control over financial 
reporting as of December 31, 2014.

The Company's independent registered public accounting firm, KPMG LLP, issued an attestation report on the effectiveness of management's 
internal control over financial reporting.  This report appears on page F-2.

(c)  Changes in Internal Control over Financial Reporting.

There were no changes in our internal control over financial reporting that occurred during the quarter ended December 31, 2014, that have 
materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 9B.    Other Information

There is no information required to be disclosed on Form 8-K for the quarter ended December 31, 2014 which has not been previously reported.

The information required by Part III is incorporated by reference from our definitive proxy statement for our annual meeting of shareholders to 
be held June 4, 2015 to be filed with the Commission pursuant to Regulation 14A within 120 days after December 31, 2014. 

47

PART III

Table of Contents

Item 15.    Exhibits and Financial Statement Schedules

PART IV

Financial Statements and Financial Statement Schedules.    See Index to Consolidated Financial Statements and Schedules on page F-1 for a 
list of financial statements and financial statement schedules included in this report.

All other schedules to the audited consolidated financial statements required by Article 7 of Regulation S-X are omitted because they are not 
applicable, not required, or because the information is included elsewhere in the audited consolidated financial statements or notes thereto.

Exhibits.    See Exhibit Index immediately preceding the Exhibits for a list of Exhibits filed with this report.

48

Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized, this 26th day of February 2015.

SIGNATURES

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

By:

/s/ JOHN M. MATOVINA

John M. Matovina,
Chief Executive Officer and President

Pursuant to the requirements of the Securities Exchange Act of 1934, this registration statement has been signed below by the following persons 
on behalf of the Registrant and in the capacities and on the dates indicated:

Signature

Title (Capacity)

Date

/s/ JOHN M. MATOVINA

John M. Matovina

/s/ TED M. JOHNSON

Ted M. Johnson

/s/ SCOTT A. SAMUELSON

Scott A. Samuelson

/s/ D.J. NOBLE

D.J. Noble

/s/ JOYCE A. CHAPMAN

Joyce A. Chapman

/s/ ALEXANDER M. CLARK

Alexander M. Clark

/s/ JAMES M. GERLACH

James M. Gerlach

/s/ ROBERT L. HOWE

Robert L. Howe

/s/ DAVID S. MULCAHY

David S. Mulcahy

/s/ GERARD D. NEUGENT

Gerard D. Neugent

/s/ DEBRA J. RICHARDSON

Debra J. Richardson

/s/ A.J. STRICKLAND, III

A.J. Strickland, III

/s/ HARLEY A. WHITFIELD

Harley A. Whitfield

Chief Executive Officer, President and Director
(Principal Executive Officer)

February 26, 2015

Chief Financial Officer and Treasurer
(Principal Financial Officer)

February 26, 2015

Vice President—Controller
(Principal Accounting Officer)

February 26, 2015

Executive Chairman and Director

February 26, 2015

February 26, 2015

February 26, 2015

February 26, 2015

February 26, 2015

February 26, 2015

February 26, 2015

February 26, 2015

February 26, 2015

February 26, 2015

Director

Director

Director

Director

Director

Director

Director

Director

Director

49

(This page has been left blank intentionally.)

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULES

YEARS ENDED DECEMBER 31, 2014, 2013 and 2012 

Report of Independent Registered Public Accounting Firm

Consolidated Financial Statements:

Consolidated Balance Sheets

Consolidated Statements of Operations

Consolidated Statements of Comprehensive Income (Loss)

Consolidated Statements of Changes in Stockholders' Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Schedules:

Schedule I—Summary of Investments—Other Than Investments in Related Parties

Schedule II—Condensed Financial Information of Registrant

Schedule III—Supplementary Insurance Information

Schedule IV—Reinsurance

Schedule V—Valuation and Qualifying Accounts

F-2

F-3

F-4

F-5

F-6

F-7

F-9

F-49

F-50

F-55

F-56

F-57

F-1

 
    
Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders
American Equity Investment Life Holding Company:

We  have  audited  the  accompanying  consolidated  balance  sheets  of American  Equity  Investment  Life  Holding  Company  and  subsidiaries 
(the Company) as of December 31, 2014 and 2013, and the related consolidated statements of operations, comprehensive income (loss), changes 
period ended December 31, 2014.  In connection with our audits 
in stockholders’ equity, and cash flows for each of the years in the 
of the consolidated financial statements, we also have audited the financial statement schedules listed in the Index on 
 We also have 
audited the Company’s internal control over financial reporting as of December 31, 2014, based on criteria established in Internal Control - 
Integrated Framework (1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).  The Company’s 
management is responsible for these consolidated financial statements and financial statement schedules, for maintaining effective internal 
control  over  financial  reporting,  and  for  its  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting,  included  in  the 
accompanying  Management’s  Report  on  Internal  Control  over  Financial  Reporting.    Our  responsibility  is  to  express  an  opinion  on  these 
consolidated financial statements and financial statement schedules and an opinion on the Company’s internal control over financial reporting 
based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards 
require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement 
and whether effective internal control over financial reporting was maintained in all material respects.  Our audits of the consolidated financial 
statements  included  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial  statements,  assessing  the 
accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation.  Our 
audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the 
risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed 
risk.  Our audits also included performing such other procedures as we considered necessary in the circumstances.  We believe that our audits 
provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  A 
company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance 
that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors 
of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition 
of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any 
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or 
that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company 
as of December 31, 2014 and 2013, and the results of its operations and its cash flows for each of the years in the 
period ended 
December 31, 2014, in conformity with U.S. generally accepted accounting principles.  Also in our opinion, the related financial statement 
schedules, when considered in relation to the basic consolidated financial statements taken as a whole, present fairly, in all material respects, 
the information set forth therein.  Also in our opinion, the Company maintained, in all material respects, effective internal control over financial 
reporting as of December 31, 2014, based on criteria established in Internal Control - Integrated Framework (1992) issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (COSO).

/s/ KPMG LLP

Des Moines, Iowa
February 26, 2015 

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(Dollars in thousands, except share and per share data)

December 31,

2014

2013

Assets

Investments:

Fixed maturity securities:

Available for sale, at fair value (amortized cost:  2014 - $30,205,046; 2013 - $26,527,730)

$

32,445,202

$

26,610,447

Held for investment, at amortized cost (fair value:  2014 - $75,838; 2013 - $60,840)

Equity securities, available for sale, at fair value (cost:  2014 - $7,509; 2013 - $7,503)

Mortgage loans on real estate

Derivative instruments

Other investments

Total investments

Cash and cash equivalents

Coinsurance deposits

Accrued investment income

Deferred policy acquisition costs

Deferred sales inducements

Deferred income taxes

Income taxes recoverable

Other assets

Total assets

Liabilities and Stockholders' Equity

Liabilities:

Policy benefit reserves

Other policy funds and contract claims

Notes payable

Subordinated debentures

Deferred income taxes

Income taxes payable

Other liabilities

Total liabilities

Stockholders' equity:

Preferred stock, par value $1 per share, 2,000,000 shares authorized, 

2014 and 2013 - no shares issued and outstanding

Common stock, par value $1 per share, 200,000,000 shares authorized; issued and outstanding:

2014 - 76,062,407 shares (excluding 4,126,167 treasury shares); 
2013 - 70,535,404 shares (excluding 4,876,735 treasury shares)

Additional paid-in capital

Unallocated common stock held by ESOP; 2013 - 58,618 shares

Accumulated other comprehensive income

Retained earnings

Total stockholders' equity

Total liabilities and stockholders' equity

See accompanying notes to consolidated financial statements.

F-3

76,432

7,805

2,434,580

731,113

286,726

76,255

7,778

2,581,082

856,050

215,042

35,981,858

30,346,654

701,514

3,044,342

326,559

2,058,556

1,587,257

—

9,252

280,396

897,529

2,999,618

301,641

2,426,652

1,875,880

301,856

—

471,669

43,989,734

$

39,621,499

39,802,861

$

35,789,655

365,819

421,679

246,243

3,895

—

1,009,361

41,849,858

418,033

549,958

246,050

—

10,153

1,222,963

38,236,812

$

$

—

—

76,062

513,218

—

721,401

829,195

2,139,876

70,535

550,400

(631)

46,196

718,187

1,384,687

$

43,989,734

$

39,621,499

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(Dollars in thousands, except per share data)

Revenues:

Premiums and other considerations

Annuity product charges

Net investment income

Change in fair value of derivatives

Net realized gains (losses) on investments, excluding other than temporary

impairment ("OTTI") losses

OTTI losses on investments:

Total OTTI losses

Portion of OTTI losses recognized from other comprehensive income

Net OTTI losses recognized in operations

Loss on extinguishment of debt

Total revenues

Benefits and expenses:

Insurance policy benefits and change in future policy benefits

Interest sensitive and index product benefits

Amortization of deferred sales inducements

Change in fair value of embedded derivatives

Interest expense on notes payable

Interest expense on subordinated debentures

Amortization of deferred policy acquisition costs

Other operating costs and expenses

Total benefits and expenses

Income before income taxes

Income tax expense

Net income

Earnings per common share

Earnings per common share - assuming dilution

Weighted average common shares outstanding (in thousands):

Earnings per common share

Earnings per common share - assuming dilution

See accompanying notes to consolidated financial statements.

Year Ended December 31,

2014

2013

2012

$

32,623

$

45,347

$

118,990

1,531,667

504,825

103,591

1,383,927

1,076,015

76,675

89,006

1,286,923

221,138

(4,003)

40,561

(6,454)

—

(2,627)

(2,627)

(12,502)

2,168,973

41,815

1,473,700

131,419

32,321

36,370

12,122

163,578

81,584

(4,964)

(1,270)

(6,234)

(32,515)

2,610,692

53,071

1,272,867

253,113

133,968

38,870

12,088

365,468

91,915

(5,411)

(9,521)

(14,932)

—

1,652,356

81,481

808,479

87,157

286,899

28,479

13,458

164,919

95,495

1,972,909

2,221,360

1,566,367

$

$

$

$

$

$

196,064

70,041

126,023

1.69

1.58

74,431

79,894

$

$

$

389,332

136,049

253,283

3.86

3.38

65,544

75,041

85,989

28,191

57,798

0.94

0.89

61,259

65,676

F-4

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

(Dollars in thousands)

Net income

Other comprehensive income (loss):

Change in net unrealized investment gains/losses (1)

Noncredit component of OTTI losses (1)

Reclassification of unrealized investment gains/losses to net income (1)

Other comprehensive income (loss) before income tax

Income tax effect related to other comprehensive income (loss)

Other comprehensive income (loss)

Comprehensive income (loss)

Year Ended December 31,

2014

2013

2012

$

126,023

$

253,283

57,798

1,038,604

(1,001,943)

1,265

(1,092)

1,038,777

(363,572)

675,205

586

15,802

(985,555)

344,944

(640,611)

$

801,228

$

(387,328) $

358,894

4,571

(10,267)

353,198

(123,620)

229,578

287,376

(1)  Net of related adjustments to amortization of deferred sales inducements and deferred policy acquisition costs.

See accompanying notes to consolidated financial statements.

F-5

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

(Dollars in thousands, except per share data)

Common
Stock

Additional
Paid-in
Capital

Unallocated
Common
Stock Held
by ESOP

Accumulated
Other
Comprehensive
Income

Retained
Earnings

Total
Stockholders'
Equity

$

57,837

$

468,281

$

(3,620) $

457,229

$

428,952

$

1,408,679

—

—

—

—

—

—

—

—

57,798

Conversion of $20,770 of subordinated debentures

2,564

17,027

Balance at December 31, 2011

Net income for the year

Other comprehensive income

Allocation of 96,294 shares of common stock by ESOP,

including excess income tax benefits

Share-based compensation, including excess income tax

benefits

Issuance of 1,349,914 shares of common stock under
compensation plans, including excess income tax
benefits

Dividends on common stock ($0.15 per share)

Balance at December 31, 2012

Net income for the year

Other comprehensive loss

Allocation of 181,181 shares of common stock by
ESOP, including excess income tax benefits

Share-based compensation, including excess income tax

benefits

Issuance of 3,294,995 shares of common stock under
compensation plans, including excess income tax
benefits

Extinguishment of convertible senior notes, net of tax,
including 5,489,808 shares of common stock issued
upon conversion

Warrants reclassified to embedded derivative liability
     to be settled in cash

Dividends on common stock ($0.18 per share)

Balance at December 31, 2013

Net income for the year

Other comprehensive income

Allocation of 58,618 shares of common stock by ESOP,

including excess income tax benefits

Share-based compensation, including excess income tax

benefits

Issuance of 1,567,607 shares of common stock under
compensation plans, including excess income tax
benefits

Extinguishment of convertible senior notes, net of tax,
including 3,959,396 shares of common stock issued
upon conversion

Warrants reclassified to embedded derivative liability
     to be settled in cash

Dividends on common stock ($0.20 per share)

—

—

1,350

—

61,751

—

—

—

—

48

1,037

6,904

4,455

—

—

—

—

496,715

(2,583)

—

—

—

—

686,807

—

(640,611)

1,438

1,952

13,624

3,295

29,440

5,489

57,174

—

—

(47,991)

—

70,535

550,400

—

—

—

—

—

—

721

7,705

1,568

13,137

3,959

(7,488)

—

—

(51,257)

—

—

—

—

—

—

(631)

—

—

631

—

—

—

—

—

229,578

—

—

—

—

—

—

—

—

—

—

—

46,196

—

675,205

—

—

—

—

—

—

—

—

—

—

—

(9,203)

477,547

253,283

—

—

—

—

—

—

(12,643)

718,187

126,023

—

—

—

—

—

—

(15,015)

57,798

229,578

19,591

1,085

6,904

5,805

(9,203)

1,720,237

253,283

(640,611)

3,390

13,624

32,735

62,663

(47,991)

(12,643)

1,384,687

126,023

675,205

1,352

7,705

14,705

(3,529)

(51,257)

(15,015)

Balance at December 31, 2014

$

76,062

$

513,218

$

— $

721,401

$

829,195

$

2,139,876

See accompanying notes to consolidated financial statements.

F-6

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Dollars in thousands)

Year Ended December 31,

2014

2013

2012

$

126,023

$

253,283

$

57,798

1,473,700

1,272,867

131,419

(118,990)

32,321

2,385

(426,882)

163,578

9,490

(14,960)

12,502

6,630

(506,328)

(46,504)

3,544

(24,918)

(19,405)

(2,771)

(60,931)

27,839

(51,008)

(8,948)

707,786

253,113

(103,591)

133,968

14,997

(425,800)

365,468

18,375

6,861

32,515

(34,327)

(1,076,015)

3,013

10,476

(39,808)

5,397

1,113

(47,445)

236,702

(11,435)

(7,059)

862,668

808,479

87,157

(89,006)

286,899

35,758

(403,411)

164,919

18,404

(69,828)

—

21,386

(221,138)

(52,336)

6,552

(32,896)

13,197

(7,090)

55,158

99,242

5,927

(857)

784,314

1,490,906

3,456,719

—

—

453,937

1,169,874

23,165

—

46,674

539,240

971,432

24,050

3,298,623

2,618,207

13,604

543,211

483,362

33,601

(5,191,781)

(7,962,150)

(8,266,692)

(327,654)

(492,296)

(72,548)

(1,352)

(505,953)

(419,345)

(29,015)

(948)

(386,507)

(379,592)

(86,569)

(738)

(2,947,749)

(3,879,296)

(2,129,490)

Operating activities

Net income

Adjustments to reconcile net income to net cash provided by operating activities:

Interest sensitive and index product benefits

Amortization of deferred sales inducements

Annuity product charges

Change in fair value of embedded derivatives

Increase in traditional life and accident and health insurance reserves

Policy acquisition costs deferred

Amortization of deferred policy acquisition costs

Provision for depreciation and other amortization

Amortization of discounts and premiums on investments

Loss on extinguishment of debt

Realized gains/losses on investments and net OTTI losses recognized in operations

Change in fair value of derivatives

Deferred income taxes (benefits)

Share-based compensation

Change in accrued investment income

Change in income taxes recoverable/payable

Change in other assets

Change in other policy funds and contract claims

Change in collateral held for derivatives

Change in other liabilities

Other

Net cash provided by operating activities

Investing activities

Sales, maturities, or repayments of investments:

Fixed maturity securities—available for sale

Fixed maturity securities—held for investment

Equity securities—available for sale

Mortgage loans on real estate

Derivative instruments

Other investments

Acquisitions of investments:

Fixed maturity securities—available for sale

Mortgage loans on real estate

Derivative instruments

Other investments

Purchases of property, furniture and equipment

Net cash used in investing activities

F-7

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

(Dollars in thousands)

Financing activities

Receipts credited to annuity and single premium universal life policyholder account balances

$

4,160,005

$

4,160,346

$

3,782,275

Year Ended December 31,

2014

2013

2012

Coinsurance deposits

Return of annuity policyholder account balances

Financing fees incurred and deferred

Proceeds from notes payable

Repayment of notes payable

Net proceeds from settlement of notes hedges and warrants

Repayment of subordinated debentures

Excess tax benefits realized from share-based compensation plans

Proceeds from issuance of common stock

Change in checks in excess of cash balance

Dividends paid

Net cash provided by financing activities

Increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Supplemental disclosures of cash flow information

Cash paid during the year for:

Interest expense

Income taxes

Income tax refunds received

Non-cash operating activity:

Deferral of sales inducements

Non-cash investing activity:

109,184

25,729

4,885

(2,025,203)

(1,763,913)

(1,575,340)

(100)

—

(219,094)

16,558

—

5,184

13,681

(1,252)

(15,015)

2,043,948

(196,015)

897,529

(11,942)

415,000

(234,154)

22,170

—

4,043

31,764

9,212

(12,643)

2,645,612

(371,016)

1,268,545

—

—

—

—

(1,141)

481

5,741

1,071

(9,203)

2,208,769

863,593

404,952

701,514

$

897,529

$

1,268,545

42,989

$

25,608

$

132,754

—

128,225

—

27,666

67,450

512

330,079

337,787

306,659

$

$

Real estate acquired in satisfaction of mortgage loans

14,555

8,217

26,324

Non-cash financing activities:

Conversion of subordinated debentures

Common stock issued in extinguishment of debt

See accompanying notes to consolidated financial statements.

—

95,993

—

117,463

20,770

—

F-8

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.     Significant Accounting Policies

Nature of Operations

American Equity Investment Life Holding Company ("we", "us", "our" or "parent company"), through its wholly-owned subsidiaries, American 
Equity Investment Life Insurance Company ("American Equity Life"), American Equity Investment Life Insurance Company of New York 
("American Equity Life of New York") and Eagle Life Insurance Company ("Eagle Life"), is licensed to sell insurance products in 50 states and 
the District of Columbia at December 31, 2014.  We operate solely in the insurance business.

We primarily market fixed index and fixed rate annuities and to a lesser extent, life insurance.  Premiums and annuity deposits (net of coinsurance)  
collected in 2014, 2013 and 2012, by product type were as follows: 

Product Type

Fixed index annuities

Annual reset fixed rate annuities

Multi-year fixed rate annuities

Single premium immediate annuities (SPIA)

Life insurance

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

$

3,911,109

$

3,864,990

$

3,430,436

56,647

21,125

24,580

10,810

71,162

41,578

52,142

10,556

98,190

49,915

164,657

12,877

$

4,024,271

$

4,040,428

$

3,756,075

Agents contracted with us through two national marketing organizations which market our products accounted for more than 10% of the annuity 
deposits and insurance premium collections during 2014, each representing 10% individually, of the annuity deposits and insurance premiums 
collected.  Agents contracted with us through one national marketing organization accounted for more than 10% of the annuity deposits and 
insurance premium collections during 2013 representing 11% of the annuity deposits and insurance premiums collected.  Agents contracted with 
us through three national marketing organizations accounted for more than 10% of the annuity deposits and insurance premium collections 
during 2012 representing 12%, 11% and 10% individually, of the annuity deposits and insurance premiums collected. 

Consolidation and Basis of Presentation

The consolidated financial statements include our accounts and our wholly-owned subsidiaries:  American Equity Life, American Equity Life 
of New York, Eagle Life, AERL, L.C., American Equity Capital, Inc., American Equity Investment Properties, L.C., American Equity Advisors, 
Inc. and American Equity Investment Service Company.  All significant intercompany accounts and transactions have been eliminated.

Estimates and Assumptions

The  preparation  of  consolidated  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  ("GAAP")  requires 
management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and 
liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.  
Significant estimates and assumptions are utilized in the calculation of deferred policy acquisition costs, deferred sales inducements, policy 
benefit reserves, valuation of derivatives, including embedded derivatives on index annuity reserves, contingent convertible senior notes, valuation 
of investments, other than temporary impairment of investments, allowances for loan losses on mortgage loans and valuation allowances on 
deferred tax assets.  A description of each critical estimate is incorporated within the discussion of the related accounting policies which follow.  
It is reasonably possible that actual experience could differ from the estimates and assumptions utilized.

Investments

Fixed maturity securities (bonds and redeemable preferred stocks maturing more than one year after issuance) that may be sold prior to maturity 
are classified as available for sale.  Available for sale securities are reported at fair value and unrealized gains and losses, if any, on these securities 
are included directly in a separate component of stockholders' equity, net of income taxes and certain adjustments for assumed changes in 
amortization of deferred policy acquisition costs and deferred sales inducements.  Fair values, as reported herein, of fixed maturity and equity 
securities are based on quoted market prices in active markets when available, or for those fixed maturity securities not actively traded, yield 
data  and  other  factors  relating  to  instruments  or  securities  with  similar  characteristics  are  used.    See  Note 2  for  more  information  on  the 
determination of fair value.  Premiums and discounts are amortized/accrued using methods which result in a constant yield over the securities' 
expected  lives.   Amortization/accrual  of  premiums  and  discounts  on  residential  and  commercial  mortgage  backed  securities  incorporate 
prepayment assumptions to estimate the securities' expected lives.  Interest income is recognized as earned.

Fixed maturity securities that we have the positive intent and ability to hold to maturity are classified as held for investment.  Such securities 
may, at times, be called prior to maturity.  Held for investment securities are reported at cost adjusted for amortization of premiums and discounts.  
Changes in the fair value of these securities, except for declines that are other than temporary, are not reflected in our consolidated financial 
statements.

F-9

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Equity securities are classified as available for sale and are reported at fair value.  Unrealized gains and losses are included directly in a separate 
component of stockholders' equity, net of income taxes and certain adjustments for assumed changes in amortization of deferred policy acquisition 
costs and deferred sales inducements.  Dividends are recognized when declared.

The carrying amounts of our impaired investments in fixed maturity and equity securities are adjusted for declines in value that are other than 
temporary.  Other than temporary impairment losses are reported as a component of revenues in the consolidated statements of operations, which 
presents the amount of noncredit impairment losses for certain fixed maturity securities that is reported in accumulated other comprehensive 
income (loss).  See Note 3 for further discussion of other than temporary impairment losses.

Deterioration in credit quality of the companies or assets backing our investment securities, deterioration in the condition of the financial services 
industry, imbalances in liquidity recurring in the marketplace or declines in real estate values may further affect the fair value of these investment 
securities and increase the potential that certain unrealized losses will be recognized as other than temporary impairments in the future.

Mortgage loans on real estate are reported at cost, adjusted for amortization of premiums and accrual of discounts.  Interest income is recorded 
when earned; however, interest ceases to accrue for loans on which interest is more than 90 days past due based upon contractual terms and/or 
when the collection of interest is not considered probable.  We evaluate the mortgage loan portfolio for the establishment of a loan loss allowance 
by specific identification of impaired loans and the measurement of an estimated loss, if any, for each impaired loan identified and an analysis 
of the mortgage loan portfolio for the need of a general loan allowance for probable losses on all loans.  If we determine that the value of any 
specific mortgage loan is impaired, the carrying amount of the mortgage loan will be reduced to its fair value, based upon the present value of 
expected future cash flows from the loan discounted at the loan's contractual interest rate, or the fair value of the underlying collateral, less costs 
to sell.  The amount of the general loan allowance, if any, is based upon our evaluation of the probability of collection, historical loss experience, 
delinquencies, credit concentrations, underwriting standards and national and local economic conditions.  The carrying value of impaired loans 
is reduced by the establishment of an allowance for loan losses, changes to which are recognized as realized gains or losses on investments.  
Interest income on impaired loans is recorded on a cash basis.

Other invested assets include company owned life insurance, real estate, limited partnerships accounted for using the equity method and policy 
loans.  Company owned life insurance is recorded at the amount that can be realized under the insurance contract at the end of the reporting 
period, which is the cash surrender value adjusted for other charges or other amounts due that are probable at settlement.  Policy loans are stated 
at current unpaid principal balances.

Real estate owned is reported at cost less accumulated depreciation.  Cost is determined at the time ownership is acquired in satisfaction of 
mortgage loans and is the lower of the carrying value of the mortgage loan or fair value of the real estate less its estimated cost to sell.  Buildings 
and improvements are depreciated using the straight-line method over their estimated useful lives.  Impairment losses on real estate owned are 
recognized when there are indicators of impairment present and the expected future undiscounted cash flows are not sufficient to recover the 
real estate's carrying value.  Any impairment losses are reported as realized losses and are part of net income.

Derivative Instruments

Our derivative instruments include call options used to fund fixed index annuity credits, interest rate swap and caps used to manage interest rate 
risk associated with the floating rate component on certain of our subordinated debentures, call options to hedge the conversion spread on our 
convertible senior notes (see Note 9) and certain other derivative instruments embedded in other contracts.  All of our derivative instruments 
are recognized in the balance sheet at fair value and changes in fair value are recognized immediately in operations.  See Note 5 for more 
information on derivative instruments.

Cash and Cash Equivalents

We consider all highly liquid debt instruments purchased with an original maturity of three months or less to be cash equivalents.

We also consider reverse repurchase agreements, which typically have an initial maturity of 6 weeks or less, to be cash equivalents.  Amounts 
advanced under these agreements represent short-term loans that carry a fixed rate of interest.  Borrowers under these agreements are required 
to post collateral that is investment grade debt securities with fair value in excess of the amount advanced.

Book Overdrafts

Under our cash management system, checks issued but not yet presented to banks frequently result in overdraft balances for accounting purposes 
and are classified as Other liabilities on our consolidated balance sheets.  We report the changes in the amount of the overdraft balance as a 
financing activity in our consolidated statement of cash flows as Change in checks in excess of cash balance.

Deferred Policy Acquisition Costs and Deferred Sales Inducements

To the extent recoverable from future policy revenues and gross profits, certain costs that are incremental or directly related to the successful 
production of new business are not expensed when incurred but instead are capitalized as deferred policy acquisition costs or deferred sales 
inducements.  Deferred policy acquisition costs and deferred sales inducements are subject to loss recognition testing on a quarterly basis or 
when an event occurs that may warrant loss recognition.  Deferred policy acquisition costs consist primarily of commissions and certain costs 
of policy issuance.  Deferred sales inducements consist of premium and interest bonuses credited to policyholder account balances.

F-10

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

For annuity products, these capitalized costs are being amortized generally in proportion to expected gross profits from investment spreads, 
including the cost of hedging the fixed indexed annuity obligations, and, to a lesser extent, from product charges and mortality and expense 
margins.  That amortization is adjusted retrospectively through an unlocking process when estimates of current or future gross profits/margins 
(including the impact of net realized gains on investments and net OTTI losses recognized in operations) to be realized from a group of products 
are revised.  Deferred policy acquisition costs and deferred sales inducements are also adjusted for the change in amortization that would have 
occurred if available for sale fixed maturity securities and equity securities had been sold at their aggregate fair value at the end of the reporting 
period and the proceeds reinvested at current yields.  The impact of this adjustment is included in accumulated other comprehensive income 
within consolidated stockholders' equity, net of applicable taxes.  See Note 6 for more information on deferred policy acquisition costs and 
deferred sales inducements.

Policy Benefit Reserves

Policy benefit reserves for fixed index annuities with returns linked to the performance of a specified market index are equal to the sum of the 
fair value of the embedded derivatives and the host (or guaranteed) component of the contracts.  The host value is established at inception of 
the contract and accreted over the policy's life at a constant rate of interest.  Future policy benefit reserves for fixed index annuities earning a 
fixed rate of interest and other deferred annuity products are computed under a retrospective deposit method and represent policy account balances 
before applicable surrender charges.  For the years ended December 31, 2014, 2013 and 2012, interest crediting rates for these products ranged 
from 1.20% to 4.50%.  These rates include interest bonuses capitalized as deferred sales inducements. 

Policy benefit reserves are not reduced for amounts ceded under coinsurance agreements which are reported as coinsurance deposits on our 
consolidated balance sheets.  See Note 7 for more information on reinsurance.

The liability for future policy benefits for traditional life insurance is based on net level premium reserves, including assumptions as to interest, 
mortality, and other assumptions underlying the guaranteed policy cash values.  Reserve interest assumptions are level and range from 3.00% 
to 5.50%.  Policy benefit claims are charged to expense in the period that the claims are incurred.

Deferred Income Taxes

Deferred income tax assets or liabilities are computed based on the temporary differences between the financial statement and income tax bases 
of assets and liabilities using the enacted marginal tax rate.  Deferred income tax expenses or benefits are based on the changes in the asset or 
liability from period to period.  Deferred income tax assets are subject to ongoing evaluation of whether such assets will more likely than not 
be realized.  The realization of deferred income tax assets primarily depends on generating future taxable income during the periods in which 
temporary differences become deductible.  Deferred income tax assets are reduced by a valuation allowance if, based on the weight of available 
evidence, it is more likely than not that some portion or all of the deferred tax asset will not be realized.  In making such a determination, all 
available positive and negative evidence, including scheduled reversals of deferred tax liabilities, projected future taxable income, tax planning 
strategies and recent financial operations, is considered.  The realization of deferred income tax assets related to unrealized losses on available 
for sale fixed maturity securities is also based upon our intent and ability to hold those securities for a period of time sufficient to allow for a 
recovery in fair value and not realize the unrealized loss.

Recognition of Premium Revenues and Costs

Revenues for annuity products include surrender and living income benefit rider charges assessed against policyholder account balances during 
the period.  Interest sensitive and index product benefits related to annuity products include interest credited or index credits to policyholder 
account balances.  In addition, the change in fair value of embedded derivatives within fixed index annuity contracts is included in benefits and 
expenses.

Considerations from immediate annuities with life contingencies are recognized as revenue when the policy is issued.

Traditional life insurance premiums are recognized as revenues over the premium-paying period.  Certain group policies include provisions for 
annual experience refunds of premiums equal to net premiums received less an administrative fee and less claims incurred.  Such amounts (2014 
- $1.7 million; 2013 - $1.1 million; and 2012 - $1.1 million) are reported as a reduction of traditional life insurance premiums in the consolidated 
statements of operations.  Future policy benefits are recognized as expenses over the life of the policy by means of the provision for future policy 
benefits.

All insurance-related revenues, including the change in the fair value of derivatives for call options related to the business ceded under coinsurance 
agreements (see Note 7), benefits, losses and expenses are reported net of reinsurance ceded.

Other Comprehensive Income (Loss)

Other comprehensive income (loss) includes all changes in stockholders' equity during a period except those resulting from investments by and 
distributions to stockholders.  Other comprehensive income (loss) excludes net realized investment gains (losses) included in net income which 
merely represent transfers from unrealized to realized gains and losses.

F-11

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Adopted Accounting Pronouncements

In February 2013, the Financial Accounting Standards Board ("FASB") issued an accounting standards update ("ASU") that expands the disclosure 
requirements  related  to  other  comprehensive  income  (loss).   A  reporting  entity  is  now  required  to  provide  information  about  the  amounts 
reclassified out of accumulated other comprehensive income (loss) by component.  In addition, a reporting entity is required to present, either 
on the face of the statement where net income is presented or in the notes, significant amounts reclassified out of accumulated other comprehensive 
income by the respective line items of net income but only if the amount reclassified is required to be reclassified to net income in its entirety 
in the same reporting period.  This ASU became effective for interim and annual periods beginning after December 15, 2012. We adopted this 
ASU on January 1, 2013.

New Accounting Pronouncements

In June 2014, the FASB issued an ASU that requires that a performance target in a share based payment arrangement that affects vesting and 
that could be achieved after the requisite service period be treated as a performance condition.  The requisite service period ends when the 
employee can cease rendering service and still be eligible to vest in the award if the performance target is achieved.  This ASU will be effective 
for us on January 1, 2016, and early adoption is permitted, but it is not expected to have a material impact on our consolidated financial statements.

2.     Fair Values of Financial Instruments

The following sets forth a comparison of the carrying amounts and fair values of our financial instruments:

Assets

Fixed maturity securities:

Available for sale

Held for investment

Equity securities, available for sale

Mortgage loans on real estate

Derivative instruments

Other investments

Cash and cash equivalents

Coinsurance deposits

Interest rate caps

Interest rate swap

2015 notes hedges

Counterparty collateral

Liabilities

Policy benefit reserves

Single premium immediate annuity (SPIA) benefit reserves

Notes payable

Subordinated debentures

2015 notes embedded conversion derivative

Interest rate swap

December 31,

2014

2013

Carrying
Amount

Fair Value

Carrying
Amount

Fair Value

(Dollars in thousands)

$

32,445,202

$

32,445,202

$

26,610,447

$

26,610,447

76,432

7,805

75,838

7,805

76,255

7,778

60,840

7,778

2,434,580

2,493,901

2,581,082

2,615,410

731,113

266,488

701,514

731,113

273,004

701,514

856,050

192,198

897,529

856,050

193,343

897,529

3,044,342

2,698,552

2,999,618

2,669,432

2,778

—

30,291

206,096

2,778

—

30,291

206,096

6,103

712

107,041

315,824

6,103

712

107,041

315,824

39,463,987

33,078,978

35,453,166

29,670,827

365,440

421,679

246,243

30,291

2,644

377,654

503,349

244,437

30,291

2,644

417,625

549,958

246,050

107,041

—

430,835

699,435

234,959

107,041

—

Fair value is the price that would be received to sell an asset or paid to transfer a liability (exit price) in an orderly transaction between market 
participants at the measurement date.  The objective of a fair value measurement is to determine that price for each financial instrument at each 
measurement date.  We meet this objective using various methods of valuation that include market, income and cost approaches.

F-12

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

We categorize our financial instruments into three levels of fair value hierarchy based on the priority of inputs used in determining fair value.  
The hierarchy defines the highest priority inputs (Level 1) as quoted prices in active markets for identical assets or liabilities.  The lowest priority 
inputs (Level 3) are our own assumptions about what a market participant would use in determining fair value such as estimated future cash 
flows.  In certain cases, the inputs used to measure fair value may fall into different levels of the fair value hierarchy.  In such cases, a financial 
instrument's level within the fair value hierarchy is based on the lowest level of input that is significant to the fair value measurement.  Our 
assessment of the significance of a particular input to the fair value measurement in its entirety requires judgment and considers factors specific 
to the financial instrument.  We categorize financial assets and liabilities recorded at fair value in the consolidated balance sheets as follows:

Level 1— 

Level 2— 

Quoted prices are available in active markets for identical financial instruments as of the reporting date.  We do not adjust 
the quoted price for these financial instruments, even in situations where we hold a large position and a sale could reasonably 
impact the quoted price.

Quoted prices in active markets for similar financial instruments, quoted prices for identical or similar financial instruments 
in markets that are not active; and models and other valuation methodologies using inputs other than quoted prices that are 
observable.

Level 3—  Models and other valuation methodologies using significant inputs that are unobservable for financial instruments and include 
situations where there is little, if any, market activity for the financial instrument.  The inputs into the determination of fair 
value require significant management judgment or estimation.  Financial instruments that are included in Level 3 are securities 
for which no market activity or data exists and for which we used discounted expected future cash flows with our own 
assumptions about what a market participant would use in determining fair value.

Transfers of securities among the levels occur at times and depend on the type of inputs used to determine fair value of each security.  There 
were no transfers between levels during 2014 and 2013.

F-13

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Our assets and liabilities which are measured at fair value on a recurring basis as of December 31, 2014 and 2013 are presented below based on 
the fair value hierarchy levels:

Total
Fair Value

Quoted 
Prices
in Active
Markets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

(Dollars in thousands)

Significant
Unobservable
Inputs
(Level 3)

December 31, 2014

Assets

Fixed maturity securities:

Available for sale:

United States Government full faith and credit

United States Government sponsored agencies

United States municipalities, states and territories

Foreign government obligations

Corporate securities

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Equity securities, available for sale: finance, insurance and real estate

Derivative instruments

Cash and cash equivalents

Interest rate caps

2015 notes hedges

Counterparty collateral

Liabilities

2015 notes embedded conversion derivative

Interest rate swap

Fixed index annuities—embedded derivatives

December 31, 2013

Assets

Fixed maturity securities:

Available for sale:

United States Government full faith and credit

United States Government sponsored agencies

United States municipalities, states and territories

Foreign government obligations

Corporate securities

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Equity securities, available for sale: finance, insurance and real estate

Derivative instruments

Cash and cash equivalents

Interest rate caps

Interest rate swap

2015 notes hedges

Counterparty collateral

Liabilities

2015 notes embedded conversion derivative

Fixed index annuities—embedded derivatives

$

138,460

$

4,255

$

134,205

$

1,393,890

3,723,309

193,803

21,490,292

1,751,345

2,807,620

946,483

7,805

731,113

701,514

2,778

30,291

206,096

—

—

—

11

—

—

—

—

—

701,514

—

—

—

1,393,890

3,723,309

193,803

21,490,281

1,750,970

2,807,620

946,483

7,805

731,113

—

2,778

30,291

206,096

34,124,799

30,291

2,644

$

$

5,574,653

5,607,588

$

705,780

$

33,418,644

— $

—

—

30,291

2,644

—

$

$

— $

32,935

$

42,925

$

4,805

$

38,120

$

1,194,289

3,306,743

91,557

17,233,037

1,971,960

1,735,460

1,034,476

7,778

856,050

897,529

6,103

712

107,041

315,824

—

—

—

20

—

—

359

—

—

897,529

—

—

—

—

1,194,289

3,306,743

91,557

17,233,017

1,970,584

1,735,460

1,034,117

7,778

856,050

—

6,103

712

107,041

315,824

—

—

—

—

—

375

—

—

—

—

—

—

—

—

375

—

—

5,574,653

5,574,653

—

—

—

—

—

1,376

—

—

—

—

—

—

—

—

—

28,801,484

107,041

4,406,163

4,513,204

$

$

$

902,713

$

27,897,395

— $

—

— $

107,041

—

107,041

$

$

$

1,376

—

4,406,163

4,406,163

$

$

$

$

$

$

$

F-14

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following methods and assumptions were used in estimating the fair values of financial instruments during the periods presented in these 
consolidated financial statements.

Fixed maturity securities and equity securities

The fair values of fixed maturity securities and equity securities in an active and orderly market are determined by utilizing independent pricing 
services.  The independent pricing services incorporate a variety of observable market data in their valuation techniques, including:

• 
• 
• 
• 
• 
• 
• 
• 

reported trading prices,
benchmark yields,
broker-dealer quotes,
benchmark securities,
bids and offers,
credit ratings,
relative credit information, and
other reference data.

The independent pricing services also take into account perceived market movements and sector news, as well as a security's terms and conditions, 
including any features specific to that issue that may influence risk and marketability.  Depending on the security, the priority of the use of 
observable market inputs may change as some observable market inputs may not be relevant or additional inputs may be necessary.  

The independent pricing services provide quoted market prices when available.  Quoted prices are not always available due to market inactivity.  
When quoted market prices are not available, the third parties use yield data and other factors relating to instruments or securities with similar 
characteristics to determine fair value for securities that are not actively traded.  We generally obtain one value from our primary external pricing 
service.  In situations where a price is not available from this service, we may obtain further quotes or prices from additional parties as needed.  
In addition, for our callable United States Government sponsored agencies we obtain multiple broker quotes and take the average of the broker 
prices received.  Market indices of similar rated asset class spreads are considered for valuations and broker indications of similar securities are 
compared.  Inputs used by the broker include market information, such as yield data and other factors relating to instruments or securities with 
similar characteristics.  Valuations and quotes obtained from third party commercial pricing services are non-binding and do not represent quotes 
on which one may execute the disposition of the assets.  

We validate external valuations at least quarterly through a combination of procedures that include the evaluation of methodologies used by the 
pricing services, analytical reviews and performance analysis of the prices against trends, and maintenance of a securities watch list.  Additionally, 
as needed we utilize discounted cash flow models or perform independent valuations on a case-by-case basis using inputs and assumptions 
similar to those used by the pricing services.  Although we do identify differences from time to time as a result of these validation procedures, 
we did not make any significant adjustments as of December 31, 2014 and 2013.

Mortgage loans on real estate

Mortgage loans on real estate are not measured at fair value on a recurring basis.  The fair values of mortgage loans on real estate are calculated 
using discounted expected cash flows using current competitive market interest rates currently being offered for similar loans.  The fair values 
of impaired mortgage loans on real estate that we have considered to be collateral dependent are based on the fair value of the real estate collateral 
(based on appraised values) less estimated costs to sell.  The inputs utilized to determine fair value of all mortgage loans are unobservable market 
data (competitive market interest rates and appraised property values); therefore, fair value of mortgage loans falls into Level 3 in the fair value 
hierarchy.

Derivative instruments

The fair values of derivative instruments, primarily call options, are based upon the amount of cash that we will receive to settle each derivative 
instrument on the reporting date.  These amounts are determined by our investment team using industry accepted valuation models and are 
adjusted for the nonperformance risk of each counterparty net of any collateral held.  Inputs include market volatility and risk free interest rates 
and are used in income valuation techniques in arriving at a fair value for each option contract.  The nonperformance risk for each counterparty 
is based upon its credit default swap rate.  We have no performance obligations related to the call options purchased to fund our fixed index 
annuity policy liabilities.

F-15

Table of Contents

Other investments

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

None of the financial instruments included in other investments are measured at fair value on a recurring basis.  Financial instruments included 
in other investments are policy loans, equity method investments and company owned life insurance (COLI).  We have not attempted to determine 
the fair values associated with our policy loans, as we believe any differences between carrying value and the fair values afforded these instruments 
are immaterial to our consolidated financial position and, accordingly, the cost to provide such disclosure does not justify the benefit to be 
derived.  The fair value of our equity method investments qualify as Level 3 fair values and were determined by calculating the present value 
of future cash flows discounted by a risk free rate, a risk spread and a liquidity discount.  The risk spread and liquidity discount are rates determined 
by our investment professionals and are unobservable market inputs.  The fair value of our COLI approximates the cash surrender value of the 
policies and whose fair values fall within Level 2 of the fair value hierarchy.

Cash and cash equivalents

Amounts reported in the consolidated balance sheets for these instruments are reported at their historical cost which approximates fair value due 
to the nature of the assets assigned to this category. 

Interest rate caps and swap 

The fair values of our pay fixed/receive variable interest rate swap and interest rate caps are obtained from third parties and are determined by 
discounting expected future cash flows using projected LIBOR rates for the term of the swap and caps.

2015 notes hedges

The fair value of these call options has been determined by a third party who applies market observable data such as our common stock price, 
its dividend yield and its volatility, as well as the time to expiration of the call options to determine a fair value of the buy side of these options.  

Counterparty collateral

Amounts reported in other assets of the consolidated balance sheets for these instruments are reported at their historical cost which approximates 
fair value due to the nature of the assets assigned to this category. 

Policy benefit reserves, coinsurance deposits and SPIA benefit reserves

The fair values of the liabilities under contracts not involving significant mortality or morbidity risks (principally deferred annuities), are stated 
at the cost we would incur to extinguish the liability (i.e., the cash surrender value) as these contracts are generally issued without an annuitization 
date.  The coinsurance deposits related to the annuity benefit reserves have fair values determined in a similar fashion.  For period-certain annuity 
benefit contracts, the fair value is determined by discounting the benefits at the interest rates currently in effect for newly purchased immediate 
annuity contracts.  We are not required to and have not estimated the fair value of the liabilities under contracts that involve significant mortality 
or morbidity risks, as these liabilities fall within the definition of insurance contracts that are exceptions from financial instruments that require 
disclosures of fair value.  Policy benefit reserves, coinsurance deposits and SPIA benefit reserves are not measured at fair value on a recurring 
basis.  All of the fair values presented within these categories fall within Level 3 of the fair value hierarchy as most of the inputs are unobservable 
market data.

Notes payable

The fair values of our senior unsecured notes and convertible senior notes are based upon pricing matrices developed by a third party pricing 
service when quoted market prices are not available and are categorized as Level 2 within the fair value hierarchy.  Notes payable are not 
remeasured at fair value on a recurring basis.

Subordinated debentures

Fair values for subordinated debentures are estimated using discounted cash flow calculations based principally on observable inputs including 
our incremental borrowing rates, which reflect our credit rating, for similar types of borrowings with maturities consistent with those remaining 
for the debt being valued.  These fair values are categorized as Level 2 within the fair value hierarchy.  Subordinated debentures are not measured 
at fair value on a recurring basis.

2015 notes embedded conversion derivative

The fair value of this embedded derivative is determined by pricing the call options that hedge this potential liability.  The terms of the conversion 
option are identical to the 2015 notes hedges and the method of determining fair value of the call options is based upon observable market data.

F-16

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Fixed index annuities - embedded derivatives

We estimate the fair value of the embedded derivative component of our fixed index annuity policy benefit reserves at each valuation date by 
(i) projecting policy contract values and minimum guaranteed contract values over the expected lives of the contracts and (ii) discounting the 
excess of the projected contract value amounts at the applicable risk free interest rates adjusted for our nonperformance risk related to those 
liabilities.  The projections of policy contract values are based on our best estimate assumptions for future policy growth and future policy 
decrements.  Our best estimate assumptions for future policy growth  include assumptions for the expected index credit on  the next policy 
anniversary date which are derived from the fair values of the underlying call options purchased to fund such index credits and the expected 
costs of annual call options we will purchase in the future to fund index credits beyond the next policy anniversary.  The projections of minimum 
guaranteed contract values include the same best estimate assumptions for policy decrements as were used to project policy contract values.

The following tables provide a reconciliation of the beginning and ending balances for our Level 3 assets and liabilities, which are measured at 
fair value on a recurring basis using significant unobservable inputs for the years ended December 31, 2014 and 2013:

Available for sale securities

Beginning balance

Principal returned

Amortization of premium/accretion of discount

Total gains (losses) (realized/unrealized):

Included in other comprehensive income (loss)

Included in operations

Ending balance

Year Ended December 31,

2014

2013

(Dollars in thousands)

$

$

1,376

$

(285)

(262)

109

(563)

375

$

1,812

(864)

152

276

—

1,376

The Level 3 assets included in the table above are not material to our financial position, results of operations or cash flows, and it is management's 
opinion that the sensitivity of the inputs used in determining the fair value of these assets is not material as well.

Fixed index annuities—embedded derivatives

Beginning balance

Premiums less benefits

Change in fair value, net

Ending balance

Year Ended December 31,

2014

2013

(Dollars in thousands)

$

$

4,406,163

$

1,700,827

(532,337)

3,337,556

1,485,109

(416,502)

5,574,653

$

4,406,163

Change in fair value, net for each period in our embedded derivatives are included in change in fair value of embedded derivatives in the 
consolidated statements of operations.

Certain derivatives embedded in our fixed index annuity contracts are our most significant financial instrument measured at fair value that are 
categorized as Level 3 in the fair value hierarchy.  The contractual obligations for future annual index credits within our fixed index annuity 
contracts are treated as a "series of embedded derivatives" over the expected life of the applicable contracts.  We estimate the fair value of these 
embedded derivatives at each valuation date by the method described above under fixed index annuities - embedded derivatives.  The projections 
of minimum guaranteed contract values include the same best estimate assumptions for policy decrements as were used to project policy contract 
values.

The most sensitive assumption in determining policy liabilities for fixed index annuities is the rates used to discount the excess projected contract 
values.  As indicated above, the discount rate reflects our nonperformance risk.  If the discount rates used to discount the excess projected contract 
values at December 31, 2014, were to increase by 100 basis points, the fair value of the embedded derivatives would decrease by $377.0 million  
recorded through operations as a decrease in the change in fair value of embedded derivatives and there would be a corresponding decrease of 
$225.0 million to our combined balance for deferred policy acquisition costs and deferred sales inducements recorded through operations as an 
increase in amortization of deferred policy acquisition costs and deferred sales inducements.  A decrease by 100 basis points in the discount rate 
used to discount the excess projected contract values would increase the fair value of the embedded derivatives by $421.9 million recorded 
through operations as an increase in the change in fair value of embedded derivatives and there would be a corresponding increase of $244.2 
million to our combined balance for deferred policy acquisition costs and deferred sales inducements recorded through operations as a decrease 
in amortization of deferred policy acquisition costs and deferred sales inducements. 

F-17

Table of Contents

3.     Investments

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

At December 31, 2014 and 2013, the amortized cost and fair value of fixed maturity securities and equity securities were as follows:

Amortized
Cost

Gross
Unrealized
Gains

Gross
Unrealized
Losses

(Dollars in thousands)

Fair Value

December 31, 2014

Fixed maturity securities:

Available for sale:

United States Government full faith and credit

$

137,710

$

765

$

(15) $

United States Government sponsored agencies

United States municipalities, states and territories

Foreign government obligations

Corporate securities

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Held for investment:

Corporate security

Equity securities, available for sale:

Finance, insurance and real estate

December 31, 2013

Fixed maturity securities:

Available for sale:

United States Government full faith and credit

United States Government sponsored agencies

United States municipalities, states and territories

Foreign government obligations

Corporate securities

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Held for investment:

Corporate security

Equity securities, available for sale:

Finance, insurance and real estate

$

$

$

$

$

$

$

43,399

430,469

16,628

1,628,941

136,704

90,649

48,022

1,364,424

3,293,551

181,128

19,984,747

1,616,846

2,720,294

906,346

30,205,046

76,432

$

$

(13,933)

(711)

(3,953)

138,460

1,393,890

3,723,309

193,803

(123,396)

21,490,292

(2,205)

(3,323)

(7,885)

1,751,345

2,807,620

946,483

2,395,577

$

(155,421) $

32,445,202

— $

(594) $

75,838

7,509

$

296

$

— $

7,805

44,852

$

367

$

(2,294) $

1,313,776

3,181,032

86,112

17,142,118

1,895,913

1,821,988

1,041,939

26,527,730

76,255

$

$

1,875

164,785

8,907

606,948

119,230

3,287

23,300

(121,362)

(39,074)

(3,462)

(516,029)

(43,183)

(89,815)

(30,763)

42,925

1,194,289

3,306,743

91,557

17,233,037

1,971,960

1,735,460

1,034,476

928,699

$

(845,982) $

26,610,447

— $

(15,415) $

60,840

7,503

$

275

$

— $

7,778

At December 31, 2014, 33% of our fixed income securities have call features, of which 0.6% ($0.2 billion) were subject to call redemption and 
another 4% ($1.2 billion) will become subject to call redemption during 2015.

F-18

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The amortized cost and fair value of fixed maturity securities at December 31, 2014, by contractual maturity are shown below.  Actual maturities 
will differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or prepayment 
penalties.  All of our mortgage and other asset backed securities provide for periodic payments throughout their lives and are shown below as 
separate lines.

Due in one year or less

Due after one year through five years

Due after five years through ten years

Due after ten years through twenty years

Due after twenty years

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Available for sale

Held for investment

Amortized
Cost

Fair Value

Amortized
Cost

Fair Value

$

65,783

$

67,404

$

— $

(Dollars in thousands)

1,483,940

8,523,008

7,251,089

7,637,740

1,638,259

8,738,123

7,914,212

8,581,756

24,961,560

26,939,754

1,616,846

2,720,294

906,346

1,751,345

2,807,620

946,483

—

—

—

76,432

76,432

—

—

—

—

—

—

—

75,838

75,838

—

—

—

$

30,205,046

$

32,445,202

$

76,432

$

75,838

Net unrealized gains on available for sale fixed maturity securities and equity securities reported as a separate component of stockholders' equity 
were comprised of the following:

December 31,

2014

2013

(Dollars in thousands)

Net unrealized gains on available for sale fixed maturity securities and equity securities

$

2,240,452

$

82,992

Adjustments for assumed changes in amortization of deferred policy acquisition costs and deferred sales

inducements

Deferred income tax valuation allowance reversal

Deferred income tax expense

(1,165,271)

22,534

(376,314)

Net unrealized gains reported as accumulated other comprehensive income

$

721,401

$

(46,588)

22,534

(12,742)

46,196

The National Association of Insurance Commissioners ("NAIC") assigns designations to fixed maturity securities.  These designations range 
from Class 1 (highest quality) to Class 6 (lowest quality).  In general, securities are assigned a designation based upon the ratings they are given 
by the Nationally Recognized Statistical Rating Organizations ("NRSRO's").  The NAIC designations are utilized by insurers in preparing their 
annual statutory statements.  NAIC Class 1 and 2 designations are considered "investment grade" while NAIC Class 3 through 6 designations 
are considered "non-investment grade."  Based on the NAIC designations, we had 98% of our fixed maturity portfolio rated investment grade 
at both December 31, 2014 and 2013.

The following table summarizes the credit quality, as determined by NAIC designation, of our fixed maturity portfolio as of the dates indicated:

NAIC
Designation

1

2

3

4

5

6

December 31,

2014

2013

Amortized
Cost

Fair
Value

Amortized
Cost

(Dollars in thousands)

Fair
Value

$

19,223,151

$

20,941,634

$

16,394,654

$

16,531,250

10,432,593

10,981,618

602,191

22,888

—

655

583,313

14,089

—

386

9,630,251

502,822

74,493

—

1,765

9,598,399

474,165

66,078

—

1,395

$

30,281,478

$

32,521,040

$

26,603,985

$

26,671,287

F-19

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following table shows our investments' gross unrealized losses and fair value, aggregated by investment category and length of time that 
individual securities (consisting of 402 and 1,047 securities, respectively) have been in a continuous unrealized loss position, at December 31, 
2014 and 2013:

Less than 12 months

12 months or more

Total

Fair Value

Unrealized
Losses

Fair Value

Unrealized
Losses

Fair Value

Unrealized
Losses

(Dollars in thousands)

December 31, 2014

Fixed maturity securities:

Available for sale:

United States Government full faith and credit

$

— $

— $

498

$

(15) $

498

$

(15)

United States Government sponsored agencies

United States municipalities, states and territories

—

—

—

—

Foreign government obligations

14,194

(1,068)

Corporate securities:

Finance, insurance and real estate

Manufacturing, construction and mining

Utilities and related sectors

Wholesale/retail trade

Services, media and other

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

253,439

1,078,089

373,952

88,766

131,940

22,115

241,637

142,094

(2,586)

(35,151)

(8,185)

(2,290)

(1,567)

(1,219)

(1,344)

(3,519)

610,339

27,947

11,542

399,874

694,088

344,313

99,427

277,296

20,427

187,241

58,958

(13,933)

610,339

(711)

(2,885)

(16,277)

(35,926)

(10,153)

(3,122)

(8,139)

(986)

(1,979)

(4,366)

27,947

25,736

653,313

1,772,177

718,265

188,193

409,236

42,542

428,878

201,052

(13,933)

(711)

(3,953)

(18,863)

(71,077)

(18,338)

(5,412)

(9,706)

(2,205)

(3,323)

(7,885)

$

2,346,226

$

(56,929) $

2,731,950

$

(98,492) $

5,078,176

$

(155,421)

Held for investment:

Corporate security:

Insurance

December 31, 2013

Fixed maturity securities:

Available for sale:

$

— $

— $

75,838

$

(594) $

75,838

$

(594)

United States Government full faith and credit

$

32,969

$

(2,294) $

— $

— $

32,969

$

(2,294)

United States Government sponsored agencies

United States municipalities, states and territories

Foreign government obligations

Corporate securities:

Finance, insurance and real estate

Manufacturing, construction and mining

Utilities and related sectors

Wholesale/retail trade

Services, media and other

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

692,320

614,056

26,298

1,690,846

3,370,775

1,829,868

428,407

834,699

309,599

1,450,143

356,018

(88,671)

(39,074)

(3,462)

(92,426)

(191,245)

(102,758)

(25,189)

(51,508)

(41,080)

(83,814)

(20,426)

467,309

(32,691)

1,159,629

(121,362)

—

—

153,037

93,608

83,550

17,687

107,242

31,739

51,099

92,372

—

—

614,056

26,298

(39,074)

(3,462)

(12,873)

(16,088)

(11,547)

(1,992)

(10,403)

(2,103)

(6,001)

(10,337)

1,843,883

3,464,383

1,913,418

446,094

941,941

341,338

1,501,242

448,390

(105,299)

(207,333)

(114,305)

(27,181)

(61,911)

(43,183)

(89,815)

(30,763)

$ 11,635,998

$

(741,947) $

1,097,643

$

(104,035) $ 12,733,641

$

(845,982)

Held for investment:

Corporate security:

Insurance

$

— $

— $

60,840

$

(15,415) $

60,840

$

(15,415)

F-20

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Based on the results of our process for evaluating available for sale securities in unrealized loss positions for other-than-temporary-impairments, 
which is discussed in detail later in this footnote, we have determined that the unrealized losses on the securities in the preceding table are 
temporary.  The unrealized losses at December 31, 2014 are principally related to timing of the purchases of these securities, which carry less 
yield than those available at December 31, 2014.  In addition, a number of securities have seen their credit spreads remain wide due to issuer or 
industry specific news while some financial and industrial sector credit spreads remain wide due to continued economic uncertainty and concerns 
of economic instability.

At December 31, 2014, we had no exposure to sub-prime residential mortgage backed securities.  All of our residential mortgage backed securities 
are pools of first-lien residential mortgage loans.  Substantially all of the securities that we own are in the most senior tranche of the securitization 
in which they are structured and are not subordinated to any other tranche.  Our "Alt-A" residential mortgage backed securities are comprised 
of 34 securities with a total amortized cost basis of $244.3 million and a fair value of $270.0 million.  Despite recent improvements in the capital 
markets, the fair values of RMBS with weaker borrower characteristics continue at prices below amortized cost.  For the RMBS that are in an 
unrealized loss position, the prices will likely remain below our cost basis until the housing market is able to absorb current and future foreclosures.

Approximately 78% and 95% of the unrealized losses on fixed maturity securities shown in the above table for December 31, 2014 and 2013, 
respectively, are on securities that are rated investment grade, defined as being the highest two NAIC designations.  All of the fixed maturity 
securities with unrealized losses are current with respect to the payment of principal and interest.

Changes in net unrealized gains/losses on investments for the years ended December 31, 2014, 2013 and 2012 are as follows:

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

Fixed maturity securities held for investment carried at amortized cost

Investments carried at fair value:

Fixed maturity securities, available for sale

Equity securities, available for sale

$

$

14,821

2,157,439

21

$

$

(2,132,392) $

(8,549)

(848) $

(14,783)

Adjustment for effect on other balance sheet accounts:

Deferred policy acquisition costs and deferred sales inducements

Deferred income tax asset/liability

2,157,460

(2,140,941)

(1,118,683)

(363,572)

(1,482,255)

1,155,386

344,944

1,500,330

Change in net unrealized gains/losses on investments carried at fair value

$

675,205

$

(640,611) $

Components of net investment income are as follows:

731,279

4,417

735,696

(382,498)

(123,620)

(506,118)

229,578

Fixed maturity securities

Equity securities

Mortgage loans on real estate

Cash and cash equivalents

Other

Less investment expenses

Net investment income

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

$

1,394,301

$

1,229,486

$

1,112,296

404

143,998

286

6,903

1,545,892

(14,225)

1,586

159,769

775

5,711

1,397,327

(13,400)

3,090

176,354

2,243

6,348

1,300,331

(13,408)

$

1,531,667

$

1,383,927

$

1,286,923

Proceeds from sales of available for sale securities for the years ended December 31, 2014, 2013 and 2012 were $0.2 billion, $1.5 billion and 
$0.5 billion, respectively.  Scheduled principal repayments, calls and tenders for available for sale fixed maturity securities for the years ended 
December 31, 2014, 2013 and 2012 were $1.3 billion, $2.1 billion and $2.8 billion, respectively.  Calls of held for investment fixed maturity 
securities for the year ended December 31, 2012 were $2.6 billion.

F-21

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Realized gains and losses on sales are determined on the basis of specific identification of investments based on the trade date.  Net realized 
gains (losses) on investments, excluding net OTTI losses are as follows: 

Available for sale fixed maturity securities:

Gross realized gains

Gross realized losses

Available for sale equity securities:

Gross realized gains

Other investments:

Gain on sale of real estate

Loss on sale of real estate

Impairment losses on real estate

Mortgage loans on real estate:

Increase in allowance for credit losses

Recovery of specific allowance

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

$

3,273

$

39,079

$

(1,006)

2,267

(6,170)

32,909

10,906

(562)

10,344

—

9,571

562

2,454

(231)

(2,441)

(218)

(6,052)

—

(6,052)

2,144

(1,317)

(1,195)

(368)

(5,621)

4,070

(1,551)

$

(4,003) $

40,561

$

5,149

—

(5,677)

(528)

(16,832)

—

(16,832)

(6,454)

Losses on available for sale fixed maturity securities in 2014, 2013 and 2012 were realized primarily due to strategies to reposition the fixed 
maturity security portfolio that result in improved net investment income, risk or duration profiles as they pertain to our asset liability management.  
Two corporate issues were sold at a loss in 2013 due to the our long-term fundamental concern with the issuer's ability to meet its future financial 
obligations.

The following table summarizes the carrying value of our fixed maturity securities, mortgage loans on real estate and real estate owned that have 
been non-income producing for 12 consecutive months:

Fixed maturity securities, available for sale

Mortgage loans on real estate

Real estate owned

December 31,

2014

2013

(Dollars in thousands)

$

$

11

—

868

879

$

$

20

3,511

—

3,531

We review and analyze all investments on an ongoing basis for changes in market interest rates and credit deterioration.  This review process 
includes analyzing our ability to recover the amortized cost basis of each investment that has a fair value that is materially lower than its amortized 
cost  and  requires  a  high  degree  of  management  judgment  and  involves  uncertainty.   The  evaluation  of  securities  for  other  than  temporary 
impairments is a quantitative and qualitative process, which is subject to risks and uncertainties.

F-22

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

We have a policy and process to identify securities that could potentially have impairments that are other than temporary.  This process involves 
monitoring market events and other items that could impact issuers.  The evaluation includes but is not limited to such factors as:

• 
the length of time and the extent to which the fair value has been less than amortized cost or cost;
•  whether the issuer is current on all payments and all contractual payments have been made as agreed;
the remaining payment terms and the financial condition and near-term prospects of the issuer;
• 
the lack of ability to refinance due to liquidity problems in the credit market;
• 
the fair value of any underlying collateral;
• 
the existence of any credit protection available;
• 
our intent to sell and whether it is more likely than not we would be required to sell prior to recovery for debt securities;
• 
our assessment in the case of equity securities including perpetual preferred stocks with credit deterioration that the security cannot 
• 
recover to cost in a reasonable period of time;
our intent and ability to retain equity securities for a period of time sufficient to allow for recovery;
consideration of rating agency actions; and
changes in estimated cash flows of mortgage and asset backed securities.

• 
• 
• 

We determine whether other than temporary impairment losses should be recognized for debt and equity securities by assessing all facts and 
circumstances surrounding each security.  Where the decline in fair value of debt securities is attributable to changes in market interest rates or 
to factors such as market volatility, liquidity and spread widening, and we anticipate recovery of all contractual or expected cash flows, we do 
not consider these investments to be other than temporarily impaired because we do not intend to sell these investments and it is not more likely 
than not we will be required to sell these investments before a recovery of amortized cost, which may be maturity.  For equity securities, we 
recognize an impairment charge in the period in which we do not have the intent and ability to hold the securities until recovery of cost or we 
determine that the security will not recover to book value within a reasonable period of time.  We determine what constitutes a reasonable period 
of time on a security-by-security basis by considering all the evidence available to us, including the magnitude of any unrealized loss and its 
duration.

Other than temporary impairment losses on equity securities are recognized in operations.  If we intend to sell a debt security or if it is more 
likely than not that we will be required to sell a debt security before recovery of its amortized cost basis, other than temporary impairment has 
occurred and the difference between amortized cost and fair value will be recognized as a loss in operations.

If we do not intend to sell and it is not more likely than not we will be required to sell the debt security but also do not expect to recover the 
entire amortized cost basis of the security, an impairment loss would be recognized in operations in the amount of the expected credit loss.  We 
determine the amount of expected credit loss by calculating the present value of the cash flows expected to be collected discounted at each 
security's acquisition yield based on our consideration of whether the security was of high credit quality at the time of acquisition.  The difference 
between the present value of expected future cash flows and the amortized cost basis of the security is the amount of credit loss recognized in 
operations.  The remaining amount of the other than temporary impairment is recognized in other comprehensive income (loss). 

The determination of the credit loss component of a mortgage backed security is based on a number of factors.  The primary consideration in 
this evaluation process is the issuer's ability to meet current and future interest and principal payments as contractually stated at time of purchase.  
Our review of these securities includes an analysis of the cash flow modeling under various default scenarios considering independent third 
party benchmarks, the seniority of the specific tranche within the structure of the security, the composition of the collateral and the actual default, 
loss severity and prepayment experience exhibited.  With the input of third party assumptions for default projections, loss severity and prepayment 
expectations, we evaluate the cash flow projections to determine whether the security is performing in accordance with its contractual obligation. 

We utilize the models from a leading structured product software specialist serving institutional investors.  These models incorporate each 
security's seniority and cash flow structure.  In circumstances where the analysis implies a potential for principal loss at some point in the future, 
we use the "best estimate" cash flow projection discounted at the security's effective yield at acquisition to determine the amount of our potential 
credit loss associated with this security.  The discounted expected future cash flows equates to our expected recovery value.  Any shortfall of 
the expected recovery when compared to the amortized cost of the security will be recorded as the credit loss component of the other than 
temporary impairment.

The cash flow modeling is performed on a security-by-security basis and incorporates actual cash flows on the residential mortgage backed 
securities through the current period, as well as the projection of remaining cash flows using a number of assumptions including default rates, 
prepayment rates and loss severity rates.  The default curves we use are tailored to the Prime or Alt-A residential mortgage backed securities 
that we own, which assume lower default rates and loss severity for Prime securities versus Alt-A securities.  These default curves are scaled 
higher or lower depending on factors such as current underlying mortgage loan performance, rating agency loss projections, loan to value ratios, 
geographic diversity, as well as other appropriate considerations.  

F-23

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following table presents the range of significant assumptions used to determine the credit loss component of other than temporary impairments 
we have recognized on residential mortgage backed securities for the years ended December 31, 2014 and 2013, which are all senior level 
tranches within the structure of the securities:

Sector

Vintage

Min

Max

Min

Max

Min

Max

Discount Rate

Default Rate

Loss Severity

Year ended December 31, 2014

Prime

Alt-A

Year ended December 31, 2013

Prime

Alt-A

2005

2006

2007

2005

2003

2005

2006

2007

2008

2009

2005

2007

7.5%

6.5%

7.0%

5.6%

5.1%

6.5%

5.8%

6.2%

6.6%

6.8%

5.6%

6.2%

7.5%

7.4%

7.0%

6.4%

5.1%

7.7%

6.9%

6.7%

6.6%

6.8%

8.7%

6.9%

15%

11%

14%

87%

2%

8%

9%

11%

16%

17%

13%

38%

15%

15%

14%

91%

2%

18%

16%

25%

16%

17%

81%

52%

50%

40%

55%

2%

30%

50%

45%

40%

45%

60%

2%

60%

50%

50%

55%

2%

30%

65%

50%

60%

45%

60%

65%

65%

The determination of the credit loss component of a corporate bond (including redeemable preferred stocks) is based on the underlying financial 
performance of the issuer and their ability to meet their contractual obligations.  Considerations in our evaluation include, but are not limited 
to, credit rating changes, financial statement and ratio analysis, changes in management, significant changes in credit spreads, breaches of 
financial covenants and a review of the economic outlook for the industry and markets in which they trade.  In circumstances where an issuer 
appears unlikely to meet its future obligation, or the security's price decline is deemed other than temporary, an estimate of credit loss is determined.  
Credit loss is calculated using default probabilities as derived from the credit default swaps markets in conjunction with recovery rates derived 
from independent third party analysis or a best estimate of credit loss.  This credit loss rate is then incorporated into a present value calculation 
based on an expected principal loss in the future discounted at the yield at the date of purchase and compared to amortized cost to determine the 
amount of credit loss associated with the security.

In addition, for debt securities which we do not intend to sell and it is not more likely than not we will be required to sell, but our intent changes 
due to changes or events that could not have been reasonably anticipated, an other than temporary impairment charge is recognized.  Once an 
impairment charge has been recorded, we then continue to review the other than temporarily impaired securities for appropriate valuation on an 
ongoing basis.  Unrealized losses may be recognized in future periods through a charge to earnings, should we later conclude that the decline 
in fair value below amortized cost is other than temporary pursuant to our accounting policy described above.  The use of different methodologies 
and assumptions to determine the fair value of investments and the timing and amount of impairments may have a material effect on the amounts 
presented in our consolidated financial statements.

F-24

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following table summarizes other than temporary impairments by asset type:

Year ended December 31, 2014

Fixed maturity securities, available for sale:

Residential mortgage backed securities

Year ended December 31, 2013

Fixed maturity securities, available for sale:

United States Government sponsored agencies

Corporate securities:

Industrial

Residential mortgage backed securities

Equity security, available for sale:

Industrial

Year ended December 31, 2012

Fixed maturity securities, available for sale:

Corporate securities:

Finance

Retail

Residential mortgage backed securities

Number
of Securities

Total
OTTI Losses

Portion of
OTTI Losses
Recognized from
Other
Comprehensive
Income

(Dollars in thousands)

Net OTTI
Losses
Recognized
in Operations

7

$

— $

(2,627) $

(2,627)

2

1

6

1

$

(2,775) $

— $

(2,775)

(1,761)

—

(428)

—

(1,270)

—

(1,761)

(1,270)

(428)

(6,234)

10

$

(4,964) $

(1,270) $

1

1

39

41

$

$

(1,765) $

(622)

(3,024)

(5,411) $

— $

—

(9,521)

(9,521) $

(1,765)

(622)

(12,545)

(14,932)

The cumulative portion of other than temporary impairments determined to be credit losses which have been recognized in operations for debt 
securities are summarized as follows:

Cumulative credit loss at beginning of year

Credit losses on securities for which OTTI has not previously been recognized

Additional credit losses on securities for which OTTI has previously been recognized

Accumulated losses on securities that were disposed of during the period

Cumulative credit loss at end of year

Year Ended December 31,

2014

2013

(Dollars in thousands)

(125,960)

$

(134,027)

—

(2,627)

1,537

(4,536)

(1,270)

13,873

(127,050)

$

(125,960)

$

$

F-25

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following table summarizes the cumulative noncredit portion of OTTI and the change in fair value since recognition of OTTI, both of which 
were recognized in other comprehensive income, by major type of security, for securities that are part of our investment portfolio at December 31, 
2014 and 2013:

December 31, 2014

Fixed maturity securities, available for sale:

Corporate securities

Residential mortgage backed securities

December 31, 2013

Fixed maturity securities, available for sale:

Corporate securities

Residential mortgage backed securities

Amortized Cost

OTTI Recognized
in Other
Comprehensive
Income

Change in
Fair Value Since
OTTI was
Recognized

(Dollars in thousands)

Fair Value

$

$

$

$

— $

— $

569,508

(173,494)

569,508

$

(173,494) $

— $

— $

679,265

(176,334)

679,265

$

(176,334) $

11

215,625

215,636

20

216,061

216,081

$

$

$

$

11

611,639

611,650

20

718,992

719,012

At December 31, 2014 and 2013, fixed maturity securities and short-term investments with an amortized cost of $32.6 billion and $31.7 billion, 
respectively, were on deposit with state agencies to meet regulatory requirements.  There are no restrictions on these assets.

At December 31, 2014 and 2013, we had no investment in any person or its affiliates (other than bonds issued by agencies of the United States 
Government) that exceeded 10% of stockholders' equity.

4.     Mortgage Loans on Real Estate

Our mortgage loan portfolio, summarized in the following table, totaled $2.4 billion and $2.6 billion at December 31, 2014 and 2013, respectively, 
with commitments outstanding of $61.3 million at December 31, 2014.

Principal outstanding

Loan loss allowance

Deferred prepayment fees

Carrying value

December 31,

2014

2013

(Dollars in thousands)

$

$

2,457,721

$

2,607,698

(22,633)

(508)

(26,047)

(569)

2,434,580

$

2,581,082

F-26

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The portfolio consists of commercial mortgage loans collateralized by the related properties and diversified as to property type, location and 
loan size.  Our mortgage lending policies establish limits on the amount that can be loaned to one borrower and other criteria to attempt to reduce 
the risk of default.  The mortgage loan portfolio is summarized by geographic region and property type as follows:

Geographic distribution

East

Middle Atlantic

Mountain

New England

Pacific

South Atlantic

West North Central

West South Central

Property type distribution

Office

Medical Office

Retail

Industrial/Warehouse

Hotel

Apartment

Mixed use/other

December 31,

2014

2013

Principal

Percent

Principal

Percent

(Dollars in thousands)

$

$

$

701,638

166,249

279,075

12,280

302,307

471,849

349,028

175,295

28.5% $

6.8%

11.4%

0.5%

12.3%

19.2%

14.2%

7.1%

765,717

156,489

356,246

21,324

317,431

483,852

351,794

154,845

29.4%

6.0%

13.7%

0.8%

12.2%

18.5%

13.5%

5.9%

2,457,721

100.0% $

2,607,698

100.0%

484,585

88,275

711,775

649,425

30,640

335,087

157,934

19.7% $

3.6%

29.0%

26.4%

1.3%

13.6%

6.4%

590,414

125,703

711,364

673,449

61,574

291,823

153,371

22.6%

4.8%

27.3%

25.8%

2.4%

11.2%

5.9%

$

2,457,721

100.0% $

2,607,698

100.0%

Our financing receivables currently consist of one portfolio segment which is our commercial mortgage loan portfolio.  These are mortgage 
loans with collateral consisting of commercial real estate and borrowers consisting mostly of limited liability partnerships or limited liability 
corporations.

We evaluate our mortgage loan portfolio for the establishment of a loan loss allowance by specific identification of impaired loans and the 
measurement of an estimated loss for each individual loan identified.  A mortgage loan is impaired when it is probable that we will be unable 
to collect all amounts due according to the contractual terms of the loan agreement.  If we determine that the value of any specific mortgage 
loan is impaired, the carrying amount of the mortgage loan will be reduced to its fair value, based upon the present value of expected future cash 
flows from the loan discounted at the loan's effective interest rate, or the fair value of the underlying collateral less estimated costs to sell.  

In addition, we analyze the mortgage loan portfolio for the need of a general loan allowance for probable losses on all other loans on a quantitative 
and qualitative basis.  The amount of the general loan allowance is based upon management's evaluation of the collectability of the loan portfolio, 
historical loss experience, delinquencies, credit concentrations, underwriting standards and national and local economic conditions. 

We rate each of the mortgage loans in our portfolio based on factors such as historical operating performance, loan to value ratio and economic 
outlook, among others.  We calculate a loss factor to apply to each rating based on historical losses we have recognized in our mortgage loan 
portfolio.  We apply the loss factors to the total principal outstanding within each rating category to determine an appropriate estimate of the 
general loan loss allowance.  We also assess the portfolio qualitatively and apply a loss rate to all loans without a specific allowance based on 
management's assessment of economic conditions, and we apply an additional amount of loss allowance to a group of loans that we have identified 
as having higher risk of loss.

F-27

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following table presents a rollforward of our specific and general valuation allowances for mortgage loans on real estate:

Year Ended December 31,

2014

2013

2012

Specific
Allowance

General
Allowance

Specific
Allowance

General
Allowance

Specific
Allowance

General
Allowance

(Dollars in thousands)

Beginning allowance balance

$

(16,847)

$

(9,200)

$

(23,134) $

(11,100)

$

(23,664)

$

(9,300)

Charge-offs

Recoveries

Change in provision for credit losses

9,211

255

(4,952)

—

—

(1,100)

9,738

4,070

(7,521)

—

—

1,900

15,562

—

(15,032)

Ending allowance balance

$

(12,333)

$

(10,300)

$

(16,847) $

(9,200)

$

(23,134)

$

—

—

(1,800)

(11,100)

The specific allowance represents the total credit loss allowances on loans which are individually evaluated for impairment.  The general allowance 
is for the group of loans discussed above which are collectively evaluated for impairment.  The following table presents the total outstanding 
principal of loans evaluated for impairment by basis of impairment method:

Individually evaluated for impairment

Collectively evaluated for impairment

Total loans evaluated for impairment

December 31,

2014

2013

2012

(Dollars in thousands)

$

$

29,116

2,428,605

2,457,721

$

$

47,018

2,560,680

2,607,698

53,110

2,605,773

2,658,883

Charge-offs include allowances that have been established on loans that were satisfied by taking ownership of the collateral.  When the property 
is taken it is recorded at the lower of the mortgage loan's carrying value or the property's fair value as a component of other investments and the 
mortgage loan is recorded as fully paid, with any allowance for credit loss that has been established charged off.  Fair value of the real estate is 
determined by third party appraisal.  Recoveries are situations where we have received a payment from the borrower in an amount greater than 
the carrying value of the loan (principal outstanding less specific allowance).  

During the years ended December 31, 2014, 2013 and 2012, seven, five and thirteen mortgage loans, respectively, were satisfied by taking 
ownership of the real estate serving as collateral.  The following table summarizes the activity in the real estate owned, included in Other 
investments, which was obtained in satisfaction of mortgage loans on real estate:

Real estate owned at beginning of period

Real estate acquired in satisfaction of mortgage loans

Additions

Sales

Impairments

Depreciation

Real estate owned at end of period

Year Ended December 31,

2014

2013

2012

$

$

(Dollars in thousands)

22,844

$

33,172

$

14,555

—

(14,134)

(2,441)

(586)

8,217

626

(17,358)

(1,195)

(618)

20,238

$

22,844

$

36,821

26,324

398

(23,825)

(5,677)

(869)

33,172

We analyze credit risk of our mortgage loans by analyzing all available evidence on loans that are delinquent and loans that are in a workout 
period.

Credit Exposure--By Payment Activity

Performing

In workout

Delinquent

Collateral dependent

F-28

December 31,

2014

2013

(Dollars in thousands)

$

$

2,451,760

2,593,276

—

—

5,961

6,248

—

8,174

2,457,721

$

2,607,698

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The loans that are categorized as "in workout" consist of loans that we have agreed to lower or no mortgage payments for a period of time while 
the borrowers address cash flow and/or operational issues.  The key features of these workouts have been determined on a loan-by-loan basis.  
Most of these loans are in a period of low cash flow due to tenants vacating their space or tenants requesting rent relief during difficult economic 
periods.  Generally, we have allowed the borrower a six month interest only period and in some cases a twelve month period of interest only.  
Interest only workout loans are expected to return to their regular debt service payments after the interest only period.  Interest only loans that 
are not fully amortizing will have a larger balance at their balloon date than originally contracted.  Fully amortizing loans that are in interest 
only periods will have larger debt service payments for their remaining term due to lost principal payments during the interest only period.  In 
limited circumstances we have allowed borrowers to pay the principal portion of their loan payment into an escrow account that can be used for 
capital and tenant improvements for a period of not more than twelve months.  In these situations new loan amortization schedules are calculated 
based on the principal not collected during this twelve month workout period and larger payments are collected for the remaining term of each 
loan.  In all cases, the original interest rate and maturity date have not been modified, and we have not forgiven any principal amounts.

Mortgage loans are considered delinquent when they become 60 days past due.  When loans become 90 days past due, become collateral dependent 
or enter a period with no debt service payments required we place them on non-accrual status and discontinue recognizing interest income.  If 
payments are received on a delinquent loan, interest income is recognized to the extent it would have been recognized if normal principal and 
interest would have been received timely.  If the payments are received to bring a delinquent loan back to current we will resume accruing interest 
income on that loan.  Outstanding principal of loans in a non-accrual status at December 31, 2014 and 2013 totaled $6.0 million and $8.2 million, 
respectively.

We define collateral dependent loans as those mortgage loans for which we will depend on the value of the collateral real estate to satisfy the 
outstanding principal of the loan.

All of our commercial mortgage loans depend on the cash flow of the borrower to be at a sufficient level to service the principal and interest 
payments as they come due.  In general, cash inflows of the borrowers are generated by collecting monthly rent from tenants occupying space 
within the borrowers' properties.  Our borrowers face collateral risks such as tenants going out of business, tenants struggling to make rent 
payments as they become due, and tenants canceling leases and moving to other locations.  We have a number of loans where the real estate is 
occupied by a single tenant.  Our borrowers sometimes face both a reduction in cash flow on their mortgage property as well as a reduction in 
the fair value of the real estate collateral.  If borrowers are unable to replace lost rent revenue and increases in the fair value of their property do 
not materialize we could potentially incur more losses than what we have allowed for in our specific and general loan loss allowances.

Aging of financing receivables is summarized in the following table, with loans in a "workout" period as of the reporting date considered current 
if payments are current in accordance with agreed upon terms:

30 - 59 Days

60 - 89 Days

90 Days
and Over

Total
Past Due

Current

Collateral
Dependent
Receivables

Total
Financing
Receivables

(Dollars in thousands)

Commercial Mortgage Loans

December 31, 2014

December 31, 2013

$

$

— $

— $

— $

— $

— $

— $

— $

2,451,760

— $

2,599,524

$

$

5,961

8,174

$

$

2,457,721

2,607,698

Financing receivables summarized in the following two tables represent all loans that we are either not currently collecting, or those we feel it 
is probable we will not collect all amounts due according to the contractual terms of the loan agreements (all loans that we have worked with 
the borrower to alleviate short-term cash flow issues, loans delinquent for more than 60 days at the reporting date, loans we have determined to 
be collateral dependent and loans that we have recorded specific impairments on that we feel may continue to have performance issues).

December 31, 2014

Mortgage loans with an allowance

Mortgage loans with no related allowance

December 31, 2013

Mortgage loans with an allowance

Mortgage loans with no related allowance

Recorded
Investment

Unpaid Principal
Balance

Related Allowance

(Dollars in thousands)

$

$

$

$

16,783

2,656

19,439

30,171

3,264

33,435

$

$

$

$

29,116

2,656

31,772

47,018

3,264

50,282

$

$

$

$

(12,333)

—

(12,333)

(16,847)

—

(16,847)

F-29

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 2014

Mortgage loans with an allowance

Mortgage loans with no related allowance

December 31, 2013

Mortgage loans with an allowance

Mortgage loans with no related allowance

December 31, 2012

Mortgage loans with an allowance

Mortgage loans with no related allowance

Average Recorded
Investment

Interest Income
Recognized

(Dollars in thousands)

$

$

$

$

$

$

18,465

2,656

21,121

33,772

3,264

37,036

37,480

27,696

65,176

$

$

$

$

$

$

1,797

43

1,840

2,094

138

2,232

1,946

1,664

3,610

A Troubled Debt Restructuring ("TDR") is a situation where we have granted a concession to a borrower for economic or legal reasons related 
to the borrower's financial difficulties that we would not otherwise consider.  A mortgage loan that has been granted new terms, including workout 
terms as described previously, would be considered a TDR if it meets conditions that would indicate a borrower is experiencing financial difficulty 
and the new terms constitute a concession on our part.  We analyze all loans where we have agreed to workout terms and all loans that we have 
refinanced to determine if they meet the definition of a TDR.  We consider the following factors in determining whether or not a borrower is 
experiencing financial difficulty:

• 
• 
• 
• 
• 
• 

borrower is in default,
borrower has declared bankruptcy,
there is growing concern about the borrower's ability to continue as a going concern,
borrower has insufficient cash flows to service debt,
borrower's inability to obtain funds from other sources, and
there is a breach of financial covenants by the borrower.

If the borrower is determined to be in financial difficulty, we consider the following conditions to determine if the borrower was granted a 
concession:

assets used to satisfy debt are less than our recorded investment,
interest rate is modified,

• 
• 
•  maturity date extension at an interest rate less than market rate,
• 
• 
• 

capitalization of interest,
delaying principal and/or interest for a period of three months or more, and
partial forgiveness of the balance or charge-off.

F-30

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Mortgage loan workouts, refinances or restructures that are classified as TDRs are individually evaluated and measured for impairment.  A 
summary of mortgage loans on commercial real estate with outstanding principal at December 31, 2014 and 2013 that we determined to be TDRs 
are as follows:

Geographic Region

Year ended December 31, 2014:

South Atlantic

East North Central

West North Central

Year ended December 31, 2013:

East

Mountain

South Atlantic

East North Central

West North Central

West South Central

5.     Derivative Instruments

Number of
TDRs

Principal
Balance
Outstanding

Specific Loan
Loss Allowance

(Dollars in thousands)

Net
Carrying
Amount

7

1

1

9

1

7

7

1

1

1

$

$

$

14,475

$

(4,244)

$

2,177

1,881

(467)

(1,047)

18,533

$

(5,758)

$

3,712

$

(949)

$

22,140

13,930

2,219

1,938

1,714

(329)

(4,177)

(467)

(475)

(256)

10,231

1,710

834

12,775

2,763

21,811

9,753

1,752

1,463

1,458

18

$

45,653

$

(6,653)

$

39,000

We recognize all derivative instruments as assets or liabilities in the consolidated balance sheets at fair value.  None of our derivatives qualify 
for hedge accounting, thus, any change in the fair value of the derivatives is recognized immediately in the consolidated statements of operations.  
The fair value of our derivative instruments, including derivative instruments embedded in fixed index annuity contracts and derivative instruments 
embedded in a convertible debt issue, presented in the consolidated balance sheets are as follows: 

December 31,

2014

2013

(Dollars in thousands)

$

$

$

$

731,113

$

856,050

30,291

2,778

—

764,182

$

107,041

6,103

712

969,906

5,574,653

$

4,406,163

30,291

2,644

107,041

—

5,607,588

$

4,513,204

Assets

Derivative instruments

Call options

Other assets

2015 notes hedges

Interest rate caps

Interest rate swap

Liabilities

Policy benefit reserves—annuity products

Fixed index annuities—embedded derivatives

Other liabilities

2015 notes embedded conversion derivative (see Note 9)

Interest rate swap

F-31

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The changes in fair value of derivatives included in the consolidated statements of operations are as follows:

Change in fair value of derivatives:

Call options

2015 notes hedges

2015 warrants

Interest rate swap

Interest rate caps

Change in fair value of embedded derivatives:

Fixed index annuities—embedded derivatives

2015 notes embedded conversion derivative (see Note 9)

2029 notes embedded conversion derivative (see Note 9)

$

$

$

$

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

521,947

$

932,003

$

(8,934)

—

(4,863)

(3,325)

504,825

47,548

(19,036)

3,809

$

$

145,751

(9,568)

4,973

2,856

(8,006) $

141,974

—

32,321

$

133,968

$

228,610

(2,488)

—

(4,261)

(723)

289,387

(2,488)

—

286,899

1,076,015

$

221,138

We have fixed index annuity products that guarantee the return of principal to the policyholder and credit interest based on a percentage of the 
gain in a specified market index.  When fixed index annuity deposits are received, a portion of the deposit is used to purchase derivatives 
consisting of call options on the applicable market indices to fund the index credits due to fixed index annuity policyholders.  Substantially all 
such call options are one year options purchased to match the funding requirements of the underlying policies.  The call options are marked to 
fair value with the change in fair value included as a component of revenues.  The change in fair value of derivatives includes the gains or losses 
recognized at the expiration of the option term or upon early termination and the changes in fair value for open positions.  On the respective 
anniversary dates of the index policies, the index used to compute the annual index credit is reset and we purchase new one-year call options to 
fund the next annual index credit.  We manage the cost of these purchases through the terms of our fixed index annuities, which permit us to 
change  caps,  participation  rates,  and/or  asset  fees,  subject  to  guaranteed  minimums  on  each  policy's  anniversary  date.    By  adjusting  caps, 
participation rates, or asset fees, we can generally manage option costs except in cases where the contractual features would prevent further 
modifications.

Our strategy attempts to mitigate any potential risk of loss under these agreements through a regular monitoring process which evaluates the 
program's effectiveness.  We do not purchase call options that would require payment or collateral to another institution and our call options do 
not contain counterparty credit-risk-related contingent features.  We are exposed to risk of loss in the event of nonperformance by the counterparties 
and, accordingly, we purchase our option contracts from multiple counterparties and evaluate the creditworthiness of all counterparties prior to 
purchase of the contracts.  All of these options have been purchased from nationally recognized financial institutions with a Standard and Poor's 
credit rating of A- or higher at the time of purchase and the maximum credit exposure to any single counterparty is subject to concentration 
limits.  We also have credit support agreements that allow us to request the counterparty to provide collateral to us when the fair value of our 
exposure to the counterparty exceeds specified amounts. 

F-32

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AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The notional amount and fair value of our call options by counterparty and each counterparty's current credit rating are as follows:

Counterparty

Bank of America

Barclays

BNP Paribas

Citibank, N.A.

Credit Suisse

Deutsche Bank

HSBC

J.P. Morgan

Morgan Stanley

Royal Bank of Canada

SunTrust

Wells Fargo

Credit Rating
(S&P)

Credit Rating
(Moody's)

Notional
Amount

Fair Value

Notional
Amount

Fair Value

December 31,

2014

2013

A

A

A+

A

A

A

AA-

A+

A-

AA-

BBB+

AA-

A2

A2

A1

A2

A1

A3

A1

Aa3

Baa2

Aa3

A3

Aa3

$

2,114,812

$

62,932

$

1,683,911

$

(Dollars in thousands)

4,083,259

1,321,136

3,190,204

2,354,811

2,682,960

38,599

401,804

2,605,687

1,364,362

248,622

3,550,188

135,609

42,644

96,759

75,381

64,028

1,767

13,488

77,106

41,717

5,405

2,396,839

1,382,661

1,536,547

4,060,352

747,587

200,011

786,429

3,546,487

714,941

—

114,277

2,221,874

$

23,956,444

$

731,113

$

19,277,639

$

73,836

113,513

38,849

72,310

193,304

41,074

10,518

36,863

150,437

25,140

—

100,206

856,050

As of December 31, 2014 and 2013, we held $743.0 million and $818.2 million, respectively, of cash and cash equivalents and other securities 
from counterparties for derivative collateral, which is included in other liabilities on our consolidated balance sheets.  This derivative collateral 
limits the maximum amount of economic loss due to credit risk that we would incur if parties to the call options failed completely to perform 
according to the terms of the contracts to $47.4 million and $71.7 million at December 31, 2014 and 2013, respectively.

The future annual index credits on our fixed index annuities are treated as a "series of embedded derivatives" over the expected life of the 
applicable contract.  We do not purchase call options to fund the index liabilities which may arise after the next policy anniversary date.  We 
must value both the call options and the related forward embedded options in the policies at fair value.  During the year ended December 31, 
2014, we revised future period assumptions for lapse rates and the expected costs of annual call options used in determining fixed index annuity 
embedded derivatives.  These revisions decreased the change in fair value of embedded derivatives for the year ended December 31, 2014 by $62.6 
million, which after related adjustments to deferred sales inducements and deferred policy acquisition costs and income taxes, increased net 
income by $14.8 million.

We entered into an interest rate swap and interest rate caps to manage interest rate risk associated with the floating rate component on certain 
of our subordinated debentures.  See Note 10 for more information on our subordinated debentures.  The terms of the interest rate swap provide 
that we pay a fixed rate of interest and receive a floating rate of interest.  The terms of the interest rate caps limit the three month London Interbank 
Offered Rate ("LIBOR") to 2.50%.  The interest rate swap and caps are not effective hedges under accounting guidance for derivative instruments 
and hedging activities.  Therefore, we record the interest rate swap and caps at fair value and any net cash payments received or paid are included 
in the change in fair value of derivatives in the consolidated statements of operations.

Details regarding the interest rate swap are as follows:

Maturity Date

Notional
Amount

Receive Rate

Pay Rate

Counterparty

Fair Value

Fair Value

(Dollars in thousands)

March 15, 2021

$

85,500

LIBOR

2.415%

SunTrust

$

(2,644) $

712

December 31,

2014

2013

F-33

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Details regarding the interest rate caps are as follows:

December 31,

2014

2013

Maturity Date

July 7, 2021

July 8, 2021

July 29, 2021

Notional
Amount

$

$

40,000

12,000

27,000

79,000

Floating Rate

Cap Rate

Counterparty

Fair Value

Fair Value

LIBOR

LIBOR

LIBOR

2.50%

2.50%

2.50%

SunTrust

SunTrust

SunTrust

(Dollars in thousands)

1,398

$

420

960

2,778

$

3,073

923

2,107

6,103

$

$

The interest rate swap converts floating rates to fixed rates for seven years which began in March 2014.  The interest rate caps cap our interest 
rates for seven years which began in July 2014.

In September 2010, concurrently with the issuance of $200.0 million principal amount of 3.50% Convertible Senior Notes due September 15, 2015 
(the "2015 notes"), we entered into hedge transactions (the "2015 notes hedges") with two counterparties whereby we would receive the cash 
equivalent of the conversion spread on 16.0 million shares of our common stock based upon a strike price of $12.50 per share, subject to certain 
conversion rate adjustments in the 2015 notes.  The number of shares and strike price of the 2015 notes hedges are subject to adjustment based 
on dividends we pay subsequent to their purchase.  The 2015 notes hedges expire on September 15, 2015, and must be settled in cash.  The 2015 
notes hedges are accounted for as derivative assets and are included in other assets in our consolidated balance sheets.  The 2015 notes hedges 
and 2015 notes embedded conversion derivative are adjusted to fair value each reporting period and unrealized gains and losses are reflected in 
our consolidated statements of operations.

In separate transactions, we sold warrants (the "2015 warrants") to the 2015 notes hedges counterparties for the purchase of up to 16.0 million 
shares of our common stock at a price of $16.00 per share.   We received $15.6 million in cash proceeds from the sale of the 2015 warrants, 
which was recorded as an increase in additional paid-in capital.  The number of shares and strike price of the warrants are subject to adjustment 
based on dividends we pay subsequent to selling the warrants.  The warrants expire on various dates from December 2015 through March 2016 
and are intended to be settled in net shares.  Changes in the fair value of these warrants will not be recognized in our consolidated financial 
statements as long as the instruments remain classified as equity.

In 2014, we entered into five separate partial unwind agreements with the counterparties to the 2015 notes hedges and the 2015 warrants to 
coincide with the extinguishment of a portion of our 2015 notes (see Note 9) whereby we agreed to settle the related 2015 notes hedges and the 
2015 warrants and received net cash from the counterparties totaling $16.6 million.  The agreements to settle the 2015 warrants in cash required 
us to reclassify $51.3 million from equity to a derivative liability which represented the fair value of the 2015 warrants committed to the unwind 
on the day that we entered into the agreements.  The fair value of these warrants did not change after reclassification as they were settled in cash 
at the time the agreements were executed.

In 2013, we entered into three separate partial unwind agreements with the counterparties to the 2015 notes hedges and the 2015 warrants to 
coincide with the extinguishment of a portion of our 2015 notes (see Note 9) whereby we agreed to settle the related 2015 notes hedges and the 
2015 warrants and received net cash from the counterparties totaling $22.2 million.  The agreements to settle the 2015 warrants in cash required 
us to reclassify $48.0 million from equity to a derivative liability which represented the fair value of the 2015 warrants committed to the unwind 
on the day that we entered into the unwind agreements.  Subsequent to the reclassification, we were required to recognize any change in fair 
value of the 2015 warrants committed to the unwind agreements through net income.

At December 31, 2014, as a result of the partial unwind transactions and cash dividend adjustments, we had 2015 notes hedges and 2015 warrants 
outstanding on 1.8 million shares of our common stock at strike prices of $12.25 and $15.68 per share, respectively.

The average price of our common stock has exceeded the strike price of the 2015 warrants in each quarter of 2014 and the last two quarters of 
2013 and the dilutive effect of the 2015 warrants has been included in diluted earnings per share for the years ended December 31, 2014 and 
2013.  The 2015 warrants were not dilutive for the year ended December 31, 2012.

F-34

Table of Contents

6.     Deferred Policy Acquisition Costs and Deferred Sales Inducements

Policy acquisition costs deferred and amortized are as follows:

Balance at beginning of year

Costs deferred during the year:

Commissions

Policy issue costs

Amortization

Effect of net unrealized gains/losses

Balance at end of year

Sales inducements deferred and amortized are as follows:

Balance at beginning of year

Costs deferred during the year

Amortization

Effect of net unrealized gains/losses

Balance at end of year

December 31,

2014

2013

2012

(Dollars in thousands)

$

2,426,652

$

1,709,799

$

1,683,857

421,802

5,080

(163,578)

(631,400)

420,378

5,422

(365,468)

656,521

399,001

4,410

(164,919)

(212,550)

$

2,058,556

$

2,426,652

$

1,709,799

2014

December 31,

2013

(Dollars in thousands)

2012

$

$

1,875,880

$

1,292,341

$

1,242,787

330,079

(131,419)

(487,283)

337,787

(253,113)

498,865

306,659

(87,157)

(169,948)

1,587,257

$

1,875,880

$

1,292,341

We  periodically  revise  the  key  assumptions  used  in  the  calculation  of  amortization  of  deferred  policy  acquisition  costs  and  deferred  sales 
inducements retrospectively through an unlocking process when estimates of current or future gross profits/margins (including the impact of 
realized investment gains and losses) to be realized from a group of products are revised.  The unlocking adjustment in 2014 decreased amortization 
of deferred policy acquisition costs by $35.5 million and amortization of deferred sales inducements by $12.6 million and included the impact 
of account balance true ups as of September 30, 2014 and adjustment to future period assumptions for interest margins, surrenders and certain 
expenses.  The unlocking adjustment in 2013 decreased amortization of deferred policy acquisition costs by $18.5 million and amortization for 
deferred sales inducements by $11.1 million and included the impact of account balance true-ups and adjustment to future period assumptions 
for surrenders and certain expenses.  The unlocking adjustment in 2012 increased amortization of deferred policy acquisition costs by $3.7 
million and decreased amortization for deferred sales inducements by $0.2 million.

7.     Reinsurance and Policy Provisions

Coinsurance

We have two coinsurance agreements with EquiTrust Life Insurance Company ("EquiTrust"), covering 70% of certain of American Equity Life's 
fixed index and fixed rate annuities issued from August 1, 2001 through December 31, 2001, 40% of those contracts issued during 2002 and 
2003 and 20% of those contracts issued from January 1, 2004 to July 31, 2004.  The business reinsured under these agreements may not be 
recaptured.  Coinsurance deposits (aggregate policy benefit reserves transferred to EquiTrust under these agreements) were $0.9 billion and $0.9 
billion at December 31, 2014 and 2013, respectively.  We remain liable to policyholders with respect to the policy liabilities ceded to EquiTrust 
should EquiTrust fail to meet the obligations it has coinsured.  None of the coinsurance deposits with EquiTrust are deemed by management to 
be uncollectible.  The balance due under these agreements to EquiTrust was $15.2 million and $20.7 million at December 31, 2014 and 2013, 
respectively, and represents the fair value of call options held by us to fund index credits related to the ceded business net of cash due to or from 
EquiTrust related to monthly settlements of policy activity and other expenses.

F-35

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

We have three coinsurance agreements with Athene Life Re Ltd. ("Athene"), an unauthorized life reinsurer domiciled in Bermuda.  One agreement 
cedes 20% of certain of American Equity Life's fixed index annuities issued from January 1, 2009 through March 31, 2010.  The business 
reinsured under this agreement is not eligible for recapture until the end of the month following seven years after the date of issuance of the 
policy.  The second agreement cedes 80% of American Equity Life's multi-year rate guaranteed annuities issued from July 1, 2009 through 
December 31, 2013 and 80% of Eagle Life's multi-year rate guaranteed annuities issued from November 20, 2013 through December 31, 2013.  
The business reinsured under this agreement may not be recaptured.  The third agreement cedes 80% of American Equity Life's and Eagle Life's 
multi-year rate guaranteed annuities issued on or after January 1, 2014,   and 80% of Eagle Life's fixed index annuities.  The reinsurance agreement 
specifies that the coinsurance percentage for Eagle Life's fixed index annuities decreases to 50% for policies issued between January 1, 2016 
and December 31, 2018, and to 20% for policies issued on or after January 1, 2019.  The business reinsured under this agreement may not be 
recaptured.  Coinsurance deposits (aggregate policy benefit reserves transferred to Athene under these agreements) were $2.2 billion and $2.1 
billion at December 31, 2014 and 2013, respectively.  American Equity Life is an intermediary for reinsurance of the Eagle Life's business ceded 
to Athene.  American Equity Life and Eagle Life remain liable to policyholders with respect to the policy liabilities ceded to Athene should 
Athene fail to meet the obligations it has coinsured.  The annuity deposits that have been ceded to Athene are held in trusts and American Equity 
Life is named as the sole beneficiary of the trusts.  The assets in the trusts are required to remain at a value that is sufficient to support the current 
balance of policy benefit liabilities of the ceded business on a statutory basis.  If the value of the trust accounts would ever reach a point where 
it is less than the amount of the ceded policy benefit liabilities on a statutory basis, Athene is required to either establish a letter of credit or 
deposit securities in the trusts for the amount of any shortfall.  None of the coinsurance deposits with Athene are deemed by management to be 
uncollectible.    The  balance  due  under  these  agreements  to Athene  was  $21.9  million  and  $27.3  million  at  December 31,  2014  and  2013, 
respectively, and represents the fair value of call options held by us to fund index credits related to the ceded business net of cash due from 
Athene related to monthly settlements of policy activity.

 Amounts ceded to EquiTrust and Athene under these agreements are as follows:

Consolidated Statements of Operations

Annuity product charges

Change in fair value of derivatives

Interest sensitive and index product benefits

Change in fair value of embedded derivatives

Other operating costs and expenses

Consolidated Statements of Cash Flows

Annuity deposits

Cash payments to policyholders

Financing Arrangements

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

$

$

$

$

$

$

$

$

$

5,956

31,076

37,032

122,666

35,820

9,241

$

$

$

6,551

60,876

67,427

117,934

2,898

9,926

167,727

$

130,758

$

6,796

17,106

23,902

94,113

9,373

9,333

112,819

(171,124) $

(182,616) $

(203,552)

280,308

208,345

109,184

$

25,729

$

208,437

4,885

We have two reinsurance transactions with Hannover Life Reassurance Company of America ("Hannover"), which are treated as reinsurance 
under statutory accounting practices and as financing arrangements under GAAP.  The statutory surplus benefits under these agreements are 
eliminated under GAAP and the associated charges are recorded as risk charges and included in other operating costs and expenses in the 
consolidated statements of operations.  The transactions became effective March 31, 2011 (the "2011 Hannover Transaction") and July 1, 2013 
(the "2013 Hannover Transaction").

The  2011  Hannover  Transaction  is  a  coinsurance  and  yearly  renewable  term  reinsurance  agreement  for  statutory  purposes  and  provided 
$49.2 million in net pretax statutory surplus benefit at inception in 2011.  The 2011 Hannover Transaction terminates on March 31, 2016, and 
the statutory surplus benefit is reduced over a five year period and is eliminated upon termination.  Pursuant to the terms of this agreement, 
pretax statutory surplus was reduced by $10.8 million, $11.3 million and $11.8 million in 2014, 2013 and 2012, respectively, and is expected to 
be reduced as follows:  2015—$10.3 million and  2016—$2.5 million.  These amounts include risk charges equal to 1.25% of the pretax statutory 
surplus benefit as of the end of each calendar quarter.  Risk charges attributable to this agreement were $0.8 million, $1.3 million and $1.8 million 
during 2014, 2013 and 2012, respectively.

F-36

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The 2013 Hannover Transaction is a yearly renewable term reinsurance agreement for statutory purposes covering 45.6% of waived surrender 
charges related to penalty free withdrawals, deaths and lifetime income benefit rider payments as well as lifetime income benefit rider payments 
in excess of policy fund values on certain business.  We may recapture the risks reinsured under this agreement as of the end of any quarter after 
June 30, 2016.  However, the agreement, as amended, makes it punitive to us if we do not recapture the business ceded no later than the first 
quarter of 2018.  The reserve credit recorded on a statutory basis by American Equity Life was $322.5 million  and $288.2 million at December 31, 
2014 and 2013, respectively.  We pay quarterly reinsurance premiums under this agreement with an experience refund calculated on a quarterly 
basis and a risk charge equal to 1.25% of the pretax statutory surplus benefit as of the end of each calendar quarter.  Risk charges attributable to 
the 2013 Hannover Transaction were $15.7 million and $7.0 million during 2014 and 2013.

The 2013 Hannover Transaction replaces a similar reinsurance agreement with Hannover that was entered into in 2005 (the "2005 Hannover 
Agreement") which was recaptured simultaneously with entering into the 2013 Hannover Transaction.  The 2005 Hannover Agreement was a 
yearly renewable term reinsurance agreement for statutory purposes covering 47% of waived surrender charges related to penalty free withdrawals 
and deaths on certain business.  Risk charges attributable to the 2005 Hannover Transaction were $5.4 million and $9.9 million during 2013 and 
2012, respectively.

Prior to its recapture in 2013, we had a coinsurance and yearly renewable term reinsurance agreement for statutory purposes that provided 
$29.5 million in net pretax statutory surplus benefit at inception in 2008 (the "2008 Hannover Transaction").  Pursuant to the terms of this 
agreement, pretax statutory surplus was reduced by $6.9 million and $6.8 million in 2013 and 2012, respectively.  These amounts include risk 
charges equal to 1.25% of the pretax statutory surplus benefit as of the end of each calendar quarter.  Risk charges attributable to the 2008 
Hannover Transaction were $0.1 million and $0.5 million during 2013 and 2012, respectively.

Indemnity Reinsurance

In the normal course of business, we seek to limit our exposure to loss on any single insured and to recover a portion of benefits paid under our 
annuity, life and accident and health insurance products by ceding reinsurance to other insurance enterprises or reinsurers.  Reinsurance contracts 
do not relieve us of our obligations to our policyholders.  To the extent that reinsuring companies are later unable to meet obligations under 
reinsurance agreements, our life insurance subsidiaries would be liable for these obligations, and payment of these obligations could result in 
losses to us.  To limit the possibility of such losses, we evaluate the financial condition of our reinsurers, and monitor concentrations of credit 
risk.  No allowance for uncollectible amounts has been established against our asset for amounts receivable from other insurance companies as 
none of the receivables are deemed by management to be uncollectible.

8.     Income Taxes

We file consolidated federal income tax returns that include all of our wholly-owned subsidiaries, except for 2009–2013 when Eagle Life filed 
a separate federal income tax return under applicable federal income tax guidelines.  Our income tax expense as presented in the consolidated 
financial statements is summarized as follows:

Consolidated statements of operations:

Current income taxes

Deferred income taxes (benefits)

Total income tax expense included in consolidated statements of operations

Stockholders' equity:

Expense (benefit) relating to:

Change in net unrealized investment losses

Share-based compensation

Extinguishment of convertible debt

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

$

116,545

$

133,036

$

(46,504)

70,041

363,572

(5,716)

(9,284)

3,013

136,049

(344,944)

(4,043)

(4,546)

80,527

(52,336)

28,191

123,620

(392)

—

Total income tax expense (benefit) included in consolidated financial statements

$

418,613

$

(217,484) $

151,419

F-37

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Income tax expense in the consolidated statements of operations differed from the amount computed at the applicable statutory federal income 
tax rate of 35% as follows:

Income before income taxes

Income tax expense on income before income taxes

Tax effect of:

Tax exempt net investment income

Extinguishment of convertible debt

Other

Income tax expense

Effective tax rate

Year Ended December 31,

2014

2013

2012

$

$

$

(Dollars in thousands)

$

$

389,332

136,266

$

$

(2,657)

2,695

(255)

196,064

68,622

(3,669)

4,202

886

70,041

$

136,049

$

35.7%

34.9%

85,989

30,096

(1,876)

—

(29)

28,191

32.8%

Deferred income tax assets or liabilities are established for temporary differences between the financial reporting amounts and tax bases of assets 
and liabilities that will result in deductible or taxable amounts, respectively, in future years.  The tax effects of temporary differences that give 
rise to the deferred tax assets and liabilities at December 31, 2014 and 2013, are as follows:

Deferred income tax assets:

Policy benefit reserves

Other than temporary impairments

Investment income items

Amounts due reinsurer

Other policyholder funds

Litigation settlement accrual

Deferred compensation

Convertible senior notes

Net operating loss carryforwards

Other

Gross deferred tax assets

Deferred income tax liabilities:

Deferred policy acquisition costs and deferred sales inducements

Net unrealized gains on available for sale fixed maturity and equity securities

Derivative instruments

Investment income items

Other

Gross deferred tax liabilities

Net deferred income tax (liability) asset

December 31,

2014

2013

(Dollars in thousands)

$

2,052,968

$

1,875,516

753

—

680

7,765

7,100

10,565

12,281

17,694

11,685

901

2,121

7,366

9,200

7,420

13,430

34,818

24,179

8,835

2,121,491

1,983,786

(1,637,607)

(376,314)

(94,038)

(14,842)

(2,585)

(2,125,386)

$

(3,895) $

(1,475,403)

(12,742)

(193,067)

—

(718)

(1,681,930)

301,856

Included in the deferred income taxes is the expected income tax benefit attributable to unrealized losses on available for sale fixed maturity 
securities.  There is no valuation allowance provided for the deferred income tax asset attributable to unrealized losses on available for sale fixed 
maturity securities.  Management expects that the passage of time will result in the reversal of these unrealized losses due to the fair value 
increasing as these securities near maturity.  We have the intent and ability to hold these securities to maturity, because we generate adequate 
cash flow from new business to fund all foreseeable cash flow needs and do not believe it would be necessary to liquidate these securities at a 
loss to meet cash flow needs.

Realization of our deferred income tax assets is more likely than not based on expectations as to our future taxable income and considering all 
other available evidence, both positive and negative.  Therefore, no valuation allowance against deferred income tax assets has been established 
as of December 31, 2014 and 2013.

There were no material income tax contingencies requiring recognition in our consolidated financial statements as of December 31, 2014.  We 
are no longer subject to income tax examinations by tax authorities for years prior to 2010.

F-38

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

At December 31, 2014, we had non-life net operating loss carryforwards for federal income tax purposes totaling $28.1 million which expire 
beginning in 2018 through 2033.

9.     Notes Payable and Amounts Due Under Repurchase Agreements

On July 17, 2013, we issued $400 million aggregate principal amount of senior unsecured notes due 2021 which bear interest at 6.625% per 
year and will mature on July 15, 2021.  The initial transaction fees and expenses totaling $9.0 million were capitalized as deferred financing 
costs and are being amortized over the term of the notes due 2021 using the effective interest method.  We used $15 million of the net proceeds 
from the issuance to repay the entire amount outstanding under our revolving credit facility and the remainder of the net proceeds was used to 
pay the cash consideration portion of the convertible notes tender, exchange offers and redemption discussed below.

In September 2010, we issued $200.0 million principal amount of 2015 notes.  The 2015 notes have a coupon interest rate of 3.5% per year, 
mature on September 15, 2015, and are intended to be settled in cash; however, in certain limited circumstances we have the discretion to settle 
in shares of our common stock or a combination of cash and shares of our common stock.  Contractual interest payable on the 2015 notes began 
accruing in September 2010 and is payable semi-annually in arrears each March 15th and September 15th.  The initial transaction fees and 
expenses totaling $6.8 million were capitalized as deferred financing costs and are being amortized over the term of the 2015 notes using the 
effective interest method.

Upon occurrence of any of the conditions described below, holders may convert their 2015 notes at the applicable conversion rate at any time 
prior to June 15, 2015.  On or after June 15, 2015 through the maturity date of September 15, 2015, holders may convert each of their 2015 notes  
at the applicable conversion rate regardless of the following conditions:

• 

• 

• 

during the 5 business day period after any 10 consecutive trading day period (the “measurement period”) in which the trading price 
per $1,000 principal amount of notes was less than 98% of the product of the last reported sale price of our common stock and the 
applicable conversion rate on such trading day;
during any calendar quarter commencing after December 31, 2010, the Notes may be converted if the last reported price of the common 
stock for at least 20 trading days (whether or not consecutive) during the period of 30 consecutive trading days ending on the last 
trading day of the immediately preceding calendar quarter is greater than or equal to 130% of the applicable conversion price on each 
applicable trading day.  The “last reported sale price” means the closing sale price per share (or if no closing sale price is reported, the 
average of the bid and ask prices or, if more than one in either case, the average of the average bid and the average ask prices) on that 
date as reported in composite transactions for the New York Stock Exchange; or
upon the occurrence of specified corporate transactions.

The initial conversion rate for the 2015 notes was 80 shares of our common stock per $1,000 principal amount of 2015 notes, equivalent to a 
conversion price of approximately $12.50 per share of our common stock, with the amount due on conversion.  Upon conversion, a holder will 
receive the sum of the daily settlement amounts, calculated on a proportionate basis for each day, during a specified observation period following 
the conversion date.  The conversion rate for the 2015 notes was adjusted to 80.9486 shares in December 2012, equivalent to a conversion price 
of approximately $12.35 per share.  The conversion rate and conversion price have not been adjusted for cash dividends paid in December 2013 
and December 2014 because the adjustments created by these cash dividend payments have been carried forward because they do not change 
the conversion rate by at least 1%.

If a fundamental change, as defined in the indenture, occurs prior to maturity and our stock price is at least $10.00 per share at that time, the 
conversion rate will increase by an additional amount of up to 20 shares of our common stock per $1,000 principal amount of 2015 notes, which 
amount would be paid to each holder that elects to convert its 2015 notes at that time.

The conversion option of the 2015 notes (the "2015 notes embedded conversion derivative") is an embedded derivative that requires bifurcation 
from the 2015 notes and is accounted for as a derivative liability, which is included in Other liabilities in our Consolidated Balance Sheets.  The 
fair value of the 2015 notes embedded conversion derivative at the time of issuance of the 2015 notes was $37.0 million, and was recorded as 
the original debt discount for purposes of accounting for the debt component of the 2015 notes.  This discount is being recognized as interest 
expense using the effective interest method over the term of the 2015 notes.

In December 2009, we issued $115.8 million of contingent convertible senior notes due December 15, 2029 (the "2029 notes"), of which $15.6 
million was assigned to the equity component (net of income tax of $11.0 million).  The 2029 notes had a coupon interest rate of 5.25% per 
annum.  Interest was payable semi-annually in arrears on June 6 and December 6 of each year.

Our convertible notes are senior unsecured obligations and rank equally in right of payment with all existing and future senior indebtedness and 
senior to any existing and future subordinated indebtedness.  Our convertible notes effectively rank junior in right of payment to any existing 
and future secured indebtedness to the extent of the value of the assets securing such secured indebtedness.  Our convertible notes are structurally 
subordinated to all liabilities of our subsidiaries.

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Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

We are required to include the dilutive effect of the 2029 notes in our diluted earnings per share calculation.  Because these notes include a 
mandatory cash settlement feature for the principal amount, incremental dilutive shares will only exist when the fair value of our common stock 
at the end of the reporting period exceeds the conversion price per share.  The conversion premium of the 2029 notes was dilutive and the effect 
has been included in diluted earnings per share for the years ended December 31, 2014, 2013 and 2012.  The 2015 notes are excluded from the 
dilutive effect in our diluted earnings per share calculation as they are intended to be settled only in cash.  

In 2014, we extinguished $69.6 million principal amount of our 2015 notes and $36.2 million principal amount of our 2029 notes pursuant to 
private exchange offers with holders of our outstanding convertible debt instruments.  Total consideration paid to holders of the 2015 notes 
consisted of $82.9 million in cash and $48.2 million in shares of our common stock (2,115,055 shares).  Total consideration paid to holders of 
the 2029 notes consisted of $66.7 million in cash and $23.2 million in shares of our common stock (946,793 shares).  Total consideration paid 
to the holders of the 2015 notes and 2029 notes excludes the accrued interest through the settlement date that was also paid.  The carrying value 
of the convertible notes at extinguishment was $66.0 million and $34.6 million for the 2015 notes and the 2029 notes, respectively, and losses 
net of tax of $4.8 million for the 2015 notes and $2.5 million for the 2029 notes were recognized.

Also in 2014, we issued a notice of mandatory redemption of all of the 2029 notes that were outstanding at the time the notice was issued and 
amended the terms of the indenture governing the 2029 notes to provide the holders with the option of receiving the conversion value of their 
notes entirely in cash rather than cash for the principal amount and net shares for the portion of the conversion value that exceeds the principal 
amount.  As a result of this mandatory redemption and the change in terms, $32.1 million principal amount of the 2029 notes was converted into 
$69.4 million in cash and $24.6 million in shares of our common stock (897,548 shares).  The amendment to the conversion terms resulted in a 
reclassification of the fair value of the conversion premium for the 2029 notes from equity to an embedded conversion derivative liability.  The 
fair value of the conversion premium on the date of reclassification was $58.1 million.  We applied fair value accounting to the embedded 
derivative liability from the date of reclassification to the dates of settlement of the conversions of the 2029 notes and recognized as expense 
the $3.8 million increase in the fair value of the embedded conversion derivative liability. 

In 2013, we extinguished $108.0 million principal amount of our 2015 notes and $47.5 million principal amount of our 2029 notes pursuant to 
public and private exchange offers with holders of our outstanding convertible debt instruments.  Total consideration paid to holders of the 2015 
notes consisted of $116.1 million in cash and $79.2 million in shares of our common stock (3,643,402 shares).  Total consideration paid to holders 
of the 2029 notes consisted of $74.8 million in cash and $34.9 million in shares of our common stock (1,629,677 shares).  Total consideration 
paid to the holders of the 2015 notes and 2029 notes excludes the accrued interest through the settlement date that was also paid.  The carrying 
value of the convertible notes at extinguishment was $99.6 million and $44.5 million for the 2015 notes and 2029 notes, respectively, and losses 
net of tax of $15.2 million for the 2015 notes and $5.2 million for the 2029 notes were recognized.

The convertible senior notes included in notes payable are accounted for separately as a liability component and an equity component in the 
consolidated balance sheets.  The liability component and equity component are as follows:

Notes payable:

Principal amount of liability component

Unamortized discount

Net carrying amount of liability component

Additional paid-in capital:

Carrying amount of equity component

Amount by which the if-converted value exceeds principal

December 31, 2014

December 31, 2013

September
2015 Notes

September
2015 Notes

December
2029 Notes

(Dollars in thousands)

$

$

$

22,377

(698)

21,679

$

$

91,951

(6,623)

85,328

30,497

$

104,403

$

$

$

$

68,373

(3,743)

64,630

15,586

113,169

The discount is being amortized over the expected lives of the notes, which was December 15, 2014 for the 2029 notes and is September 15, 
2015 for the 2015 notes.  The effective interest rates during the discount amortization periods are 8.9% and 11.9% on the 2015 notes and 2029 
notes, respectively.  The interest cost recognized in operations for the convertible notes, inclusive of the coupon and amortization of the discount 
and debt issue costs was $9.0 million, $26.4 million, and $28.5 million for the years ended December 31, 2014, 2013 and 2012, respectively.

F-40

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

We have a $140 million unsecured revolving line of credit agreement with five banks that terminates on November 22, 2017.  The interest rate 
is floating at a rate based on our election that will be equal to the alternate base rate (as defined in the credit agreement) plus the applicable 
margin or the adjusted LIBOR rate (as defined in the credit agreement) plus the applicable margin.  We also pay a commitment fee based on the 
available unused portion of the credit facility.  The applicable margin and commitment fee rate are based on our credit rating and can change 
throughout the period of the credit facility.  Based upon our current credit rating, the applicable margin is 1.00% for alternate base rate borrowings 
and 2.00% for adjusted LIBOR rate borrowings, and the commitment fee is 0.35%.  Under this agreement, we are required to maintain a minimum 
risk-based capital ratio at American Equity Life of 275%, a maximum ratio of adjusted debt to total adjusted capital of 0.35, and a minimum 
level of statutory surplus at American Equity Life equal to the sum of 1) 80% of statutory surplus at September 30, 2013, 2) 50% of the statutory 
net income for each fiscal quarter ending after September 30, 2013, and 3) 50% of all capital contributed to American Equity Life after September 
30, 2013.  The agreement contains an accordion feature that allows us, on up to three occasions and subject to credit availability, to increase the 
credit facility by an additional $50 million in the aggregate. We also have the ability to extend the maturity date by an additional one year past 
the initial maturity date of November 22, 2017 with the consent of the extending banks.  There are currently no guarantors of the credit facility, 
but certain of our subsidiaries must guarantee our obligations under the credit agreement if such subsidiaries guarantee other material amounts 
of our debt.  No amounts were outstanding at December 31, 2014 and 2013.  As of December 31, 2014, $518.2 million is unrestricted and could 
be distributed to shareholders and still be in compliance with all covenants under this credit agreement. 

As part of our investment strategy, we enter into securities repurchase agreements (short-term collateralized borrowings).  The maximum amount 
borrowed during 2014 and 2013 was $138.7 million and $258.6 million, respectively.  When we do borrow cash on these repurchase agreements, 
we pledge collateral in the form of debt securities with fair values approximately equal to the amount due and we use the cash to purchase debt 
securities ahead of the time we collect the cash from selling annuity policies to avoid a lag between the investment of funds and the obligation 
to credit interest to policyholders.  We earn investment income on the securities purchased with these borrowings at a rate in excess of the cost 
of these borrowings.  Such borrowings averaged $9.2 million and $68.3 million for the years ended December 31, 2014 and 2013.  We had no 
borrowings under repurchase agreements during 2012.  The weighted average interest rate on amounts due under repurchase agreements was 
0.19% and 0.20% for the years ended December 31, 2014 and 2013.  

10.   Subordinated Debentures

Our wholly-owned subsidiary trusts (which are not consolidated) have issued fixed rate and floating rate trust preferred securities and have used 
the proceeds from these offerings to purchase subordinated debentures from us.  We also issued subordinated debentures to the trusts in exchange 
for all of the common securities of each trust.  The sole assets of the trusts are the subordinated debentures and any interest accrued thereon.  
The interest payment dates on the subordinated debentures correspond to the distribution dates on the trust preferred securities issued by the 
trusts.  The trust preferred securities mature simultaneously with the subordinated debentures.  Our obligations under the subordinated debentures 
and related agreements provide a full and unconditional guarantee of payments due under the trust preferred securities.  All subordinated debentures 
are callable by us at any time, except for the Trust II subordinated debt obligations.

Following is a summary of subordinated debt obligations to the trusts at December 31, 2014 and 2013:

December 31,

2014

2013

Interest Rate

Due Date

American Equity Capital Trust II

American Equity Capital Trust III

American Equity Capital Trust IV

American Equity Capital Trust VII

American Equity Capital Trust VIII

American Equity Capital Trust IX

American Equity Capital Trust X

American Equity Capital Trust XI

American Equity Capital Trust XII

(Dollars in thousands)

$

76,633

$

76,440

5%

27,840

12,372

10,830

20,620

15,470

20,620

20,620

41,238

June 1, 2047

April 29, 2034

27,840

*LIBOR + 3.90%

12,372

*LIBOR + 4.00%

January 8, 2034

10,830

*LIBOR + 3.75%

December 14, 2034

20,620

*LIBOR + 3.75%

December 15, 2034

15,470

*LIBOR + 3.65%

June 15, 2035

20,620

*LIBOR + 3.65%

September 15, 2035

20,620

*LIBOR + 3.65%

December 15, 2035

41,238

*LIBOR + 3.50%

April 7, 2036

*—three month London Interbank Offered Rate

$

246,243

$

246,050

The principal amount of the subordinated debentures issued by us to American Equity Capital Trust II ("Trust II") is $100.0 million.  These 
debentures were assigned a fair value of $74.7 million at the date of issue (based upon an effective yield-to-maturity of 6.8%).  The difference 
between the fair value at the date of issue and the principal amount is being accreted over the life of the debentures.  The trust preferred securities 
issued by Trust II were issued to Iowa Farm Bureau Federation, which owns more than 50% of the voting capital stock of FBL Financial 
Group, Inc. ("FBL").  The consideration received by Trust II in connection with the issuance of its trust preferred securities consisted of fixed 
income securities of equal value which were issued by FBL.

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Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

11.   Retirement and Share-based Compensation Plans

We have adopted a contributory defined contribution plan which is qualified under Section 401(k) of the Internal Revenue Code.  The plan 
covers substantially all of our full-time employees subject to minimum eligibility requirements.  Employees can contribute a percentage of their 
annual salary (up to a maximum contribution of $17,500 in 2014, $17,500 in 2013 and $17,000 in 2012) to the plan.  We contribute an additional 
amount,  subject  to  limitations,  based  on  the  voluntary  contribution  of  the  employee.    Further,  the  plan  provides  for  additional  employer 
contributions based on the discretion of the Board of Directors.  Plan contributions charged to expense were $423,000, $391,000 and $370,000 
for the years ended December 31, 2014, 2013 and 2012, respectively.

We have deferred compensation arrangements with certain officers, directors, and consultants, whereby these individuals agreed to take our 
common stock at a future date in lieu of cash payments at the time of service.  The common stock is to be issued in conjunction with a "trigger 
event," as that term is defined in the individual agreements.  At December 31, 2014 and 2013, these individuals have earned, and we have reserved 
for future issuance, 362,287 and 356,897 shares of common stock, respectively, pursuant to these arrangements.  We have incurred expense of 
$127,000, $162,000 and $200,000 for the years ended December 31, 2014, 2013 and 2012, respectively, under these arrangements.

We have deferred compensation agreements with certain officers whereby these individuals may defer certain salary and bonus compensation 
which is deposited into the American Equity Officer Rabbi Trust (Officer Rabbi Trust).  The amounts deferred for certain employees are invested 
in  assets  at  the  direction  of  the  employee.   The  assets  of  the  Officer  Rabbi Trust  are  included  in  our  assets  and  a  corresponding  deferred 
compensation liability is recorded.  The deferred compensation liability is recorded at the fair market value of the assets in the Officer Rabbi 
Trust with the change in fair value included as a component of compensation expense.  The deferred compensation liability related to these 
agreements was $3.9 million and $3.1 million at December 31, 2014 and 2013, respectively.  The Officer Rabbi Trust held 102,551 shares and 
103,551 shares of our common stock at December 31, 2014 and 2013, respectively, which are treated as treasury shares.

During 1997, we established the American Equity Investment NMO Deferred Compensation Plan ("NMO Deferred Compensation Plan") whereby 
agents can earn common stock in addition to their normal commissions.  The NMO Deferred Compensation Plan was effective until December 31, 
2006 at which time it was suspended.  Awards were calculated using formulas determined annually by our Board of Directors.  These shares are 
being distributed at the end of the vesting and deferral period of nine years.  We recognize commission expense and an increase to additional 
paid-in capital as share-based compensation when the awards vest.  All outstanding shares issued under this plan were fully vested at December 
31, 2010.  At December 31, 2014 and 2013, the total number of undistributed vested shares under the NMO Deferred Compensation Plan was 
543,120 and 892,688, respectively.  These shares are included in the computation of earnings per share and earnings per share—assuming dilution.

We have a Rabbi Trust, the NMO Deferred Compensation Trust (the "NMO Trust"), which has purchased shares of our common stock to fund 
the amount of vested shares under the NMO Deferred Compensation Plan.  The common stock held in the NMO Trust is treated as treasury 
stock.  The NMO Trust distributed 349,568, 249,644 and 489,216 shares during 2014, 2013 and 2012, respectively.  The number of shares held 
by the NMO Trust at December 31, 2014 and 2013, was 543,120 and 892,688, respectively.

The  following  table  summarizes  compensation  expense  recognized  for  employees,  directors  and  consultants  as  a  result  of  share-based 
compensation:

ESOP

2009 Employee Incentive Plan

2013 Director Equity and Incentive Plan

2011 Director Stock Option Plan

Year Ended December 31,

2014

2013

2012

$

$

(Dollars in thousands)

2,486

$

3,464

$

1,306

603

186

1,294

380

304

4,581

$

5,442

$

1,112

1,558

—

912

3,582

We established the American Equity Investment Employee Stock Ownership Plan ("ESOP") effective July 1, 2007.  The principal purpose of 
the ESOP is to provide each eligible employee with an equity interest in us.  Employees become eligible once they have completed a minimum 
of six months of service.  Employees become 100% vested after two years of service.  Our contribution to the ESOP is determined by the Board 
of Directors.

In August 2007, we issued a loan to the ESOP in the amount of $7.0 million to purchase 650,000 shares of our common stock from David J. 
Noble, our Executive Chairman.  The loan was to be repaid over a period of 20 years with annual interest payments due on December 31 of each 
year.  However, this loan was repaid in full as of December 31, 2014.  The loan is eliminated in the consolidated financial statements.  The shares 
purchased by the ESOP were pledged as collateral for this debt and were reported as unallocated common stock held by the ESOP, a contra-
equity  account  in  stockholders'  equity.    When  shares  were  committed  for  release,  the  shares  become  outstanding  for  earnings  per  share 
computations.  For each plan year in which a payment or prepayment of principal or interest was made, we released from the pledge the number 
of shares determined under the principal and interest method.  Dividends on allocated ESOP shares were recorded as a reduction in retained 
earnings and were credited to employee accounts.  Dividends on unallocated shares held by the ESOP were used to repay indebtedness. 

F-42

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

During 2010, we established the American Equity Investment Life Holding Company Short-Term Performance Incentive Plan.  Under this plan, 
certain members of our senior management may receive incentive awards comprised of a cash component and a restricted stock component.  In 
April 2013, the Short-Term Performance Incentive Plan was amended and restated to provide for only cash bonuses for awards made with respect 
to 2013 and following years.  Shares of restricted stock received were granted pursuant to the 2009 Employee Incentive Plan and vest on the 
date three years following the date the Committee approved the payment of the incentive award provided that the participant remains employed 
by us.  Compensation expense is recognized over the three year vesting period.  Shares vested immediately for participants 65 years of age with 
10 years of service with us, and compensation expense under this plan for these participants was recognized upon approval of the incentive 
award by the compensation committee.  During 2013 and 2012, we issued 33,489 and 51,810 shares of common stock (23,681 and 37,369 shares 
were restricted stock), respectively.  

During 2013, we established a long-term performance incentive plan utilizing restricted stock units granted pursuant to the 2009 Employee 
Incentive Plan.  During 2014 and 2013, we granted 54,718 and 78,260 restricted stock units under this plan, respectively.  Vesting is tied to 
threshold and target performance goals for the three year period ending December 31, 2016 and December 31, 2015, respectively.  Fifty percent 
of the restricted stock units will vest if we meet threshold goals and 100% of the restricted stock units will vest if we meet target performance 
goals.  Compensation expense is recognized over the three year vesting period based on the likelihood of meeting threshold and target goals.  
Restricted stock units that ultimately vest are payable in an equal number of shares of our common stock.  Restricted stock units are accounted 
for as equity awards and the estimated fair value of restricted stock units is based upon the closing price of our common stock on the date of 
grant.  

During 2014 and 2013, we issued 18,239 and 26,087 (14,869 and 20,889 shares were restricted stock), respectively, shares of common stock 
under the 2009 Employee Incentive Plan to certain employees.  These shares will vest on the date three years following the grant date provided 
the participant remains employed with us.  Compensation expense is recognized over the three year vesting period.  Shares vest immediately 
for participants over 65 years of age with 10 years of service with us. 

In 2013, we adopted the 2013 Director Equity and Incentive Plan which authorized the grant of options, stock appreciation rights, restricted 
stock awards and restricted stock units convertible into or based upon our common stock of up to 250,000 shares to our Directors.   During 2014 
and 2013, we issued 24,000  and 40,000 shares of common stock, respectively, all of which are restricted stock, and which vest one year from 
the grant date provided the individual remains a Director during that time period.  At December 31, 2014, we had 186,000 shares of common 
stock available for future grant under the 2013 Director and Equity Incentive Plan. 

Our 1996 Stock Option Plan, 2000 Employee Stock Option Plan, 2000 Directors Stock Option Plan and 2011 Director Stock Option Plan  
authorized grants of options to officers, directors and employees for an aggregate of up to 3,475,000 shares of our common stock.  All options 
granted under these plans have ten year terms and a six month or three year vesting period after which they become fully exercisable immediately.  
At December 31, 2014, we had 18,000 shares of common stock available for future grant under the 2011 Director Stock Option Plan.  In 2009, 
we adopted the 2009 Employee Incentive Plan which authorizes the grant of options, stock appreciation rights, restricted stock awards and 
restricted stock units convertible into or based upon our common stock up to 2,500,000 shares.  All options granted under this plan have six or 
ten year terms and a three year vesting period after which they become fully exercisable immediately.  At December 31, 2014, we had 1,623,928 
shares of common stock available for future grant under the 2009 Employee Incentive Plan.

The fair value for each stock option granted to officers, directors and employees during the year ended December 31, 2012 was estimated at the 
date of grant using a Black-Scholes option valuation model with the following assumptions: 

Average risk-free interest rate

Dividend yield

Average expected life (years)

Volatility

Year Ended December 31,

2012

Directors and
Retirement
Eligible
Employees

Non-Retirement
Eligible
Employees

0.76%

1.1%

5

62.5%

1.36%

1.3%

8

50.9%

The risk-free interest rate is based on the U.S. Treasury yield curve in effect at the time of grant.  We use the historical realized volatility of our 
stock for the expected volatility assumption within the valuation model.  For options granted since 2007, the weighted average expected term 
for the majority of our options were calculated using average historical behavior.

During 2014 we established the 2014 Independent Insurance Agent Restricted Stock and Restricted Stock Unit Plan.  Under this plan, agents of 
American Equity Life may receive grants of restricted stock and restricted stock units based upon their individual sales.  The plan authorizes 
grants of up to 1,000,000 shares of our common stock.  We recognize commission expense and an increase to additional paid-in capital as share-
based compensation equal to the fair value of the restricted stock and restricted stock units as they are earned.  

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Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

In January 2015, American Equity Life's agents were granted 27,985 shares of restricted stock and 221,489 restricted stock units based on their 
production during 2014, and we recorded commission expense (capitalized as deferred policy acquisition costs) of $1.9 million in 2014.  The 
restricted stock was granted to retirement eligible individuals and vested immediately upon grant.  20% of the restricted stock units will vest 
one year from the grant date if the agent is in good standing with American Equity Life at that date.The remaining 80% of the restricted stock 
units granted will vest based on the agent's individual sales and continued service as an independent agent to American Equity Life over a period 
of time not to exceed five years.

During 2007, 2010 and 2012 we established Independent Insurance Agent Stock Option plans.  Under these plans, agents of American Equity 
Life may receive grants of options to acquire shares of our common stock based upon their individual sales.  The plans authorize grants of options 
to agents for an aggregate of up to 8,000,000 shares of our common stock.  We recognize commission expense and an increase to additional 
paid-in capital as share-based compensation equal to the fair value of the options as they are earned.  

The fair value for each stock option granted to agents during the years ended December 31, 2013 and 2012 was estimated using a Black-Scholes 
option valuation model until the grant date, at which time the options are included as permanent equity, with the following assumptions:  

Average risk-free interest rate

Dividend yield

Average expected life (years)

Volatility

Year Ended December 31,

2013

2012

1.21%

0.7%

3.75

31.2%

0.51%

1.2%

3.75

41.1%

American Equity Life's agents earned 1,284,950 options during 2013, which were granted in January 2014, and we recorded commission expense 
(capitalized as deferred policy acquisition costs) of $8.1 million in 2013.  American Equity Life's agents earned 1,125,100 options during 2012, 
which were granted in January 2013, and we recorded commission expense (capitalized as deferred policy acquisition costs) of $3.9 million in 
2012.  All options granted have seven year terms and a six month vesting period after which they become exercisable immediately.

Changes in the number of stock options outstanding during the years ended December 31, 2014, 2013 and 2012 are as follows:

Outstanding at January 1, 2012

Granted

Canceled

Exercised

Outstanding at December 31, 2012

Granted

Canceled

Exercised

Outstanding at December 31, 2013

Granted

Canceled

Exercised

Outstanding at December 31, 2014

Number of
Shares

Weighted-Average
Exercise Price
per Share

Total
Exercise
Price

(Dollars in thousands, except per share data)

4,844,850

$

10.13

$

1,558,900

(28,050)

(643,250)

5,732,450

1,210,950

(29,400)

(2,937,275)

3,976,725

1,277,650

(35,400)

(1,174,800)

4,044,175

10.40

8.97

8.93

10.35

13.13

9.96

10.81

10.86

24.79

11.64

11.64

15.02

$

49,097

16,216

(251)

(5,741)

59,321

15,899

(293)

(31,756)

43,171

31,673

(412)

(13,672)

60,760

The following table summarizes information about stock options outstanding at December 31, 2014:

Stock Options Outstanding

Stock Options Vested

Range of Exercise Prices

Number of
Awards

Remaining
Life (yrs)

Weighted-Average
Exercise Price
Per Share

Number of
Awards

Remaining
Life (yrs)

Weighted-Average
Exercise Price
Per Share

$5.07 - $8.02

$9.27 - $11.35

$11.87 - $24.79

$5.07 - $24.79

506,000

1,220,550

2,317,625

4,044,175

$

2.73

3.94

5.23

4.53

7.39

10.23

19.22

15.02

506,000

1,136,550

2,297,625

3,940,175

$

2.73

3.69

5.18

4.43

7.39

10.21

19.22

15.10

F-44

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The aggregate intrinsic value for stock options outstanding and vested awards was $57.3 million and $50.0 million, respectively, at December 31, 
2014.  For the years ended December 31, 2014, 2013 and 2012, the total intrinsic value of options exercised by officers, directors and employees 
was $5.4 million, $10.4 million and $0.9 million, respectively.  Intrinsic value for stock options is calculated as the difference between the 
exercise price of the underlying awards and the price of our common stock as of the reporting date.  Cash received from stock options exercised 
for the years ended December 31, 2014, 2013 and 2012 was $13.7 million, $31.8 million and $5.7 million, respectively.  The tax benefit realized 
for the tax deduction from the exercise of stock options by officers, directors, employees and agents for the years ended December 31, 2014, 
2013 and 2012, was $1.0 million, $1.0 million and $0.1 million, respectively.

12.   Statutory Financial Information and Dividend Restrictions

Statutory accounting practices prescribed or permitted by regulatory authorities for our life insurance subsidiaries differ from GAAP.  Net income 
for our primary life insurance subsidiary as determined in accordance with statutory accounting practices was as follows:

American Equity Life

$

340,000

$

205,202

$

82,039

Statutory capital and surplus for our primary life insurance subsidiary was as follows:

Year Ended December 31,

2014

2013

2012

(Dollars in thousands)

American Equity Life

December 31,

2014

2013

(Dollars in thousands)

$

2,172,455

$

1,870,728

American Equity Life is domiciled in the state of Iowa and is regulated by the Iowa Insurance Division.  Life insurance companies are subject 
to the National Association of Insurance Commissioners ("NAIC") risk-based capital (RBC) requirements which are intended to be used by 
insurance regulators as an early warning tool to identify deteriorating or weakly capitalized insurance companies for the purpose of initiating 
regulatory action.  Calculations using the NAIC formula indicated that American Equity Life's ratio of total adjusted capital to the highest level 
of required capital at which regulatory action might be initiated (Company Action Level) is as follows:

Total adjusted capital

Company Action Level RBC

Ratio of adjusted capital to Company Action Level RBC

December 31,

2014

2013

(Dollars in thousands)

$

2,327,335

$

1,995,658

625,373

372%

580,085

344%

Prior approval of regulatory authorities is required for the payment of dividends to the parent company by American Equity Life which exceed 
an annual limitation.  American Equity Life may pay dividends without prior approval, unless such payments, together with all other such 
payments within the preceding twelve months, exceed the greater of (1) net gain from operations before net realized capital gains/losses for the 
preceding calendar year or, (2) 10% of the American Equity Life's capital and surplus at the preceding year-end.  The amount of dividends 
permitted to be paid by American Equity Life to its parent company without prior approval of regulatory authorities is $343.3 million as of 
December 31, 2014.  No dividends were paid by any of our insurance subsidiaries for any of the years presented in these financial statements.

The Parent Company relies on its subsidiaries for cash flow, which has primarily been in the form of investment management fees and/or 
dividends.  Retained earnings in our consolidated financial statements primarily represent undistributed earnings of American Equity Life.  As 
such, our ability to pay dividends is limited by the regulatory restriction placed upon insurance companies as described above.  In addition, 
American Equity Life retains funds to allow for sufficient capital for growth.

F-45

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

13.   Commitments and Contingencies

We lease our home office space and certain equipment under various operating leases.  Rent expense for the years ended December 31, 2014, 
2013 and 2012 totaled $2.5 million, $2.3 million and $2.0 million, respectively.  At December 31, 2014, the aggregate future minimum lease 
payments are $18.4 million.  The following represents payments due by period for operating lease obligations as of December 31, 2014 (dollars 
in thousands):

Year Ending December 31:

2015

2016

2017

2018

2019

2020 and thereafter

$

2,323

1,718

1,473

1,398

1,377

10,102

We are occasionally involved in litigation, both as a defendant and as a plaintiff.  In addition, state regulatory bodies, such as state insurance 
departments, the SEC, FINRA, the Department of Labor, and other regulatory bodies regularly make inquiries and conduct examinations or 
investigations concerning our compliance with, among other things, insurance laws, securities laws, the Employee Retirement Income Security 
Act of 1974, as amended, and laws governing the activities of broker-dealers.

In accordance with applicable accounting guidelines, we establish an accrued liability for litigation and regulatory matters when those matters 
present loss contingencies that are both probable and estimable.  As a litigation or regulatory matter is developing we, in conjunction with outside 
counsel, evaluate on an ongoing basis whether the matter presents a loss contingency that meets conditions indicating the need for accrual and/
or disclosure, and if not the matter will continue to be monitored for further developments.  If and when the loss contingency related to litigation 
or regulatory matters is deemed to be both probable and estimable, we will establish an accrued liability with respect to that matter and will 
continue to monitor the matter for further developments that may affect the amount of the accrued liability.

In recent years, companies in the life insurance and annuity business have faced litigation, including class action lawsuits, alleging improper 
product design, improper sales practices and similar claims.  We were a defendant in a purported class action, McCormack, et al. v. American 
Equity Investment Life Insurance Company, et al., in the United States District Court for the Central District of California, Western Division 
and Anagnostis v. American Equity, et al., coordinated in the Central District, entitled, In Re: American Equity Annuity Practices and Sales 
Litigation (complaint filed September 7, 2005) (the "Los Angeles Case"), involving allegations of improper sales practices and similar claims.

The Los Angeles Case was a consolidated action involving several lawsuits filed by putative class members seeking class action status for a 
national class of purchasers of annuities issued by us.  On July 30, 2013, the parties entered into a settlement agreement and stipulated to 
certification of the case as a class action for settlement purposes only.  Notice of the terms of the settlement was mailed to the members of the 
class on October 7, 2013 and settlement claim forms were due from members of the class on or before December 6, 2013.  On January 27, 2014, 
a hearing was held regarding the fairness of the settlement.  On January 29, 2014, the District Court signed a final order approving the settlement 
and finding the settlement is fair and represents a complete resolution of all claims asserted on behalf of the class. On January 30, 2014, a final 
judgment was entered dismissing the case on the merits and with prejudice.  On February 28, 2014, a member of the class filed an appeal of the 
District Court's approval of the terms of the settlement agreement with the United States Court of Appeals for the Ninth Circuit.

We recorded an estimated litigation liability of $17.5 million during the third quarter of 2012 related to the Los Angeles Case.  We increased our 
estimated litigation liability for this matter to $21.2 million during the fourth quarter of 2013 following the passage of the deadline for submission 
of claims by class members in the lawsuit and based upon information available at that time.  However, we decreased the liability by $2.3 
million in the first quarter of 2014 as additional information became available concerning the nature and magnitude of the claims received.  In 
addition,  during  the  first  quarter  of  2014,  we  paid $7.8  million in  legal  fees  to  the  plaintiffs'  counsel.    The  estimated  litigation  liability 
at December 31, 2014 is $11.1 million.  While review of the claim forms has been stayed due to the appeal and it is difficult to predict the amount 
of the liabilities that will ultimately result from the completion of the claims process, the $11.1 million litigation liability represents our best 
estimate of probable loss with respect to this litigation.  In light of the inherent uncertainties involved in the matter described above, there can 
be no assurance that such litigation, or any other pending or future litigation, will not have a material adverse effect on our business, financial 
condition, or results of operations.

In addition to our commitments to fund mortgage loans, we have unfunded commitments at December 31, 2014 to limited partnerships of $30.6 
million and to secured bank loans of $5.7 million.

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Table of Contents

14.   Earnings Per Share

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following table sets forth the computation of earnings per common share and earnings per common share—assuming dilution:

Numerator:

Net income—numerator for earnings per common share

Interest on convertible subordinated debentures (net of income tax benefit)

Numerator for earnings per common share—assuming dilution

Denominator:

Weighted average common shares outstanding (1)

Effect of dilutive securities:

Convertible subordinated debentures

Convertible senior notes

2015 warrants

Stock options and deferred compensation agreements

Restricted stock and restricted stock units

Denominator for earnings per common share—assuming dilution

Earnings per common share

Earnings per common share—assuming dilution

Year Ended December 31,

2014

2013

2012

(Dollars in thousands, except per share data)

126,023

—

126,023

$

$

253,283

—

253,283

$

$

57,798

517

58,315

74,431,087

65,543,895

61,258,825

—

2,657,158

1,559,646

1,178,783

66,926

—

7,088,149

1,184,549

1,224,053

—

1,348,447

2,515,067

—

553,312

—

79,893,600

75,040,646

65,675,651

1.69

1.58

$

$

3.86

3.38

$

$

0.94

0.89

$

$

$

$

(1)  Weighted average common shares outstanding include shares vested under the NMO Deferred Compensation Plan and exclude unallocated shares held by 

the ESOP.

Options to purchase shares of our common stock that were outstanding during the respective periods indicated but were not included in the 
computation of diluted earnings per share because the options' exercise price was greater than the average market price of the common shares 
are as follows:

Period

Year ended December 31, 2014

Year ended December 31, 2013

Year ended December 31, 2012

Number of
Shares

1,215,450

—

1,522,100

Range of
Exercise Prices

Minimum

Maximum

$24.79

—

$11.35

$24.79

—

$14.34

F-47

Table of Contents

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

15.   Quarterly Financial Information (Unaudited)

Unaudited quarterly results of operations are summarized below.

2014

Premiums and product charges

Net investment income

Change in fair value of derivatives

Net realized gains (losses) on investments, excluding OTTI losses

Net OTTI losses recognized in operations

Loss on extinguishment of debt

Total revenues

Net income (loss)

Earnings (loss) per common share

Earnings (loss) per common share—assuming dilution

2013

Premiums and product charges

Net investment income

Change in fair value of derivatives

Net realized gains (losses) on investments, excluding OTTI losses

Net OTTI losses recognized in operations

Loss on extinguishment of debt

Total revenues

Net income

Earnings per common share

Earnings per common share—assuming dilution

Quarter Ended

March 31,

June 30,

September 30,

December 31,

(Dollars in thousands, except per share data)

$

32,603

$

38,370

$

38,001

$

370,005

48,493

(714)

(905)

(3,977)

445,505

(9,753)

(0.13)

(0.13)

370,882

270,883

(2,230)

(594)

(6,574)

670,737

36,744

0.49

0.46

386,931

39,218

(3,190)

(564)

—

460,396

67,815

0.90

0.85

$

34,565

$

35,062

$

36,325

$

329,690

373,962

10,585

(3,237)

—

745,565

26,031

0.41

0.38

336,143

64,040

15,689

(2,775)

(589)

447,570

120,113

1.87

1.71

354,147

193,028

(2,077)

(222)

(938)

580,263

56,181

0.86

0.75

42,639

403,849

146,231

2,131

(564)

(1,951)

592,335

31,217

0.41

0.39

42,986

363,947

444,985

16,364

—

(30,988)

837,294

50,958

0.73

0.64

Earnings (loss) per common share for each quarter is computed independently of earnings (loss) per common share for the year.  As a result, the 
sum of the quarterly earnings (loss) per common share amounts may not equal the earnings (loss) per common share for the year.

The differences between the change in fair value of derivatives for each quarter primarily correspond to the performance of the indices upon 
which our call options are based.  The comparability of net income (loss) is impacted by the application of fair value accounting to our fixed 
index annuity business is as follows:

2014

2013

Quarter Ended

March 31,

June 30,

September 30,

December 31,

(Dollars in thousands)

$

42,297

$

(2,232) $

(5,017) $

10,973

(80,658)

(5,601)

15,862

(23,418)

F-48

Table of Contents

Schedule I—Summary of Investments—
Other Than Investments in Related Parties

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

December 31, 2014 

Column A

Column B

Column C

Column D

Type of Investment

Fixed maturity securities:

Available for sale:

United States Government full faith and credit

United States Government sponsored agencies

United States municipalities, states and territories

Foreign government obligations

Corporate securities

Residential mortgage backed securities

Commercial mortgage backed securities

Other asset backed securities

Held for investment:

Corporate security

Total fixed maturity securities

Equity securities, available for sale:

Common stocks

Total equity securities

Mortgage loans on real estate

Derivative instruments

Other investments

Total investments

Amortized
Cost (1)

Fair
Value

(Dollars in thousands)

Amount at
which shown
in the balance
sheet

$

137,710

$

138,460

$

138,460

1,364,424

3,293,551

181,128

1,393,890

3,723,309

193,803

1,393,890

3,723,309

193,803

19,984,747

21,490,292

21,490,292

1,616,846

2,720,294

906,346

1,751,345

2,807,620

946,483

1,751,345

2,807,620

946,483

30,205,046

32,445,202

32,445,202

76,432

75,838

76,432

30,281,478

32,521,040

32,521,634

7,509

7,509

2,434,580

259,413

286,726

7,805

7,805

2,493,901

731,113

7,805

7,805

2,434,580

731,113

286,726

$

33,269,706

$

35,981,858

(1)  On the basis of cost adjusted for other than temporary impairments, repayments and amortization of premiums and accrual of discounts for 
fixed maturity securities and short-term investments, original cost for derivative instruments and unpaid principal balance less allowance 
for credit losses for mortgage loans.

See accompanying Report of Independent Registered Public Accounting Firm.

F-49

Table of Contents

Schedule II—Condensed Financial Information of Registrant

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY (PARENT COMPANY)

Condensed Balance Sheets

(Dollars in thousands)

Assets

Cash and cash equivalents

Equity securities of subsidiary trusts

Receivable from subsidiaries

Deferred income taxes

Federal income tax recoverable, including amount from subsidiaries

Other assets, including 2015 notes hedges

Investment in and advances to subsidiaries

Total assets

Liabilities and Stockholders' Equity

Liabilities:

Notes payable

Subordinated debentures payable to subsidiary trusts

Other liabilities, including 2015 notes embedded derivative

Total liabilities

Stockholders' equity:

Common stock

Additional paid-in capital

Unallocated common stock held by ESOP

Accumulated other comprehensive income

Retained earnings

Total stockholders' equity

Total liabilities and stockholders' equity

December 31,

2014

2013

$

61,139

$

252,541

7,409

221

20,612

10,430

47,308

147,119

2,708,085

7,403

1,158

15,734

11,551

131,424

419,811

1,889,648

$

2,855,204

$

2,309,459

$

421,679

$

246,243

47,406

715,328

76,062

513,218

—

721,401

829,195

549,958

246,050

128,764

924,772

70,535

550,400

(631)

46,196

718,187

2,139,876

1,384,687

$

2,855,204

$

2,309,459

See accompanying note to condensed financial statements.
See accompanying Report of Independent Registered Public Accounting Firm.

F-50

Table of Contents

Schedule II—Condensed Financial Information of Registrant (Continued)

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY (PARENT COMPANY)

Condensed Statements of Operations

(Dollars in thousands)

Revenues:

Net investment income

Dividends from subsidiary trusts

Investment advisory fees

Surplus note interest from subsidiary

Change in fair value of derivatives

Loss on extinguishment of debt

Total revenues

Expenses:

Change in fair value of embedded derivatives

Interest expense on notes payable

Interest expense on subordinated debentures issued to subsidiary trusts

Other operating costs and expenses

Total expenses

Loss before income taxes and equity in undistributed income of subsidiaries

Income tax expense (benefit)

Loss before equity in undistributed income of subsidiaries

Equity in undistributed income of subsidiaries

Net income

Year Ended December 31,

2014

2013

2012

$

$

130

360

$

130

361

58,044

4,080

(17,122)

(12,502)

32,990

(15,227)

36,370

12,122

7,928

41,193

(8,203)

664

(8,867)

134,890

44,469

4,080

144,012

(32,515)

160,537

141,974

38,870

12,088

8,163

201,095

(40,558)

(13,880)

(26,678)

279,961

$

126,023

$

253,283

$

565

403

36,178

4,080

(7,472)

—

33,754

(2,488)

28,479

13,458

8,228

47,677

(13,923)

(5,944)

(7,979)

65,777

57,798

See accompanying note to condensed financial statements.
See accompanying Report of Independent Registered Public Accounting Firm.

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Table of Contents

Schedule II—Condensed Financial Information of Registrant (Continued)

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY (PARENT COMPANY)

Condensed Statements of Cash Flows

(Dollars in thousands)

Operating activities

Net income

Adjustments to reconcile net income to net cash provided by operating activities:

Change in fair value of 2015 notes embedded conversion derivative

Provision for depreciation and amortization

Accrual of discount on equity security

Equity in undistributed income of subsidiaries

Accrual of discount on contingent convertible notes

Change in fair value of derivatives

Loss on extinguishment of debt

Accrual of discount on debenture issued to subsidiary trust

Share-based compensation

ESOP compensation

Deferred income taxes (benefits)

Other

Changes in operating assets and liabilities:

Receivable from subsidiaries

Federal income tax recoverable

Other assets

Other liabilities

Net cash provided by operating activities

Investing activities

Net cash used in investing activities

Year Ended December 31,

2014

2013

2012

$

126,023

$

253,283

$

57,798

(15,227)

2,081

(6)

(134,890)

4,417

15,619

12,502

193

1,141

82

6,439

(2,235)

2,208

1,121

378

(7,256)

12,590

141,974

2,831

(5)

(279,961)

12,417

(144,012)

32,515

181

1,407

110

(5,202)

(3,608)

995

62

(1,945)

20,131

31,173

(2,488)

2,382

(5)

(65,777)

12,261

7,472

—

169

1,348

45

(2,838)

—

1,205

(2,745)

(549)

(4,528)

3,750

—

—

—

F-52

Table of Contents

Schedule II—Condensed Financial Information of Registrant (Continued)

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY (PARENT COMPANY)

Condensed Statements of Cash Flows (Continued)

(Dollars in thousands)

Financing activities

Financing fees incurred and deferred

Proceeds from notes payable

Repayments of notes payable

Net proceeds from settlement of notes hedge and warrants

Repayment of subordinated debentures

Excess tax benefits realized from share-based compensation plans

Proceeds from issuance of common stock

Dividends paid

Net cash provided by (used in) financing activities

Increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Supplemental disclosures of cash flow information

Cash paid during the year for:

Interest on notes payable

Interest on subordinated debentures

Non-cash financing activity:

Conversion of subordinated debentures

Common stock issued in extinguishment of debt

Year Ended December 31,

2014

2013

2012

$

(100) $

(11,942) $

—

(219,094)

16,558

—

184

13,681

(15,221)

(203,992)

(191,402)

252,541

415,000

(234,154)

22,170

—

159

31,764

(12,849)

210,148

241,321

11,220

61,139

$

252,541

$

31,206

$

13,758

$

11,765

11,850

—

95,993

—

117,463

$

$

—

—

—

—

(1,141)

6

5,370

(9,374)

(5,139)

(1,389)

12,609

11,220

14,564

13,102

20,770

—

See accompanying note to condensed financial statements.
See accompanying Report of Independent Registered Public Accounting Firm.

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Table of Contents

Schedule II—Condensed Financial Information of Registrant (Continued)

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY (PARENT COMPANY)

Note to Condensed Financial Statements

December 31, 2014

1.     Basis of Presentation

The accompanying condensed financial statements should be read in conjunction with the consolidated financial statements and notes thereto 
of American Equity Investment Life Holding Company (Parent Company).

In the Parent Company financial statements, its investment in and advances to subsidiaries are stated at cost plus equity in undistributed income 
(losses) of subsidiaries since the date of acquisition and net unrealized gains/losses on the subsidiaries' fixed maturity securities classified as 
"available for sale" and equity securities.

See Notes 9 and 10 to the consolidated financial statements for a description of the Parent Company's notes payable and subordinated debentures 
payable to subsidiary trusts.

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Table of Contents

Column A

As of December 31, 2014:

Life insurance

As of December 31, 2013:

Life insurance

As of December 31, 2012:

Life insurance

Schedule III—Supplementary Insurance Information

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

Column B

Column C

Column D

Column E

Deferred policy
acquisition
costs

Future policy
benefits,
losses, claims
and loss
expenses

Unearned
premiums

Other policy
claims and
benefits
payable

(Dollars in thousands)

$

$

$

2,058,556

2,426,652

1,709,799

$

$

$

39,802,861

35,789,655

31,773,988

$

$

$

— $

365,819

— $

418,033

— $

455,752

Column A

Column F

Column G

Premium
revenue

Net
investment
income

Column H

Benefits,
claims,
losses and
settlement
expenses

Column I

Column J

Amortization
of deferred
policy
acquisition
costs

Other
operating
expenses

(Dollars in thousands)

For the year ended December 31, 2014:

Life insurance

For the year ended December 31, 2013:

Life insurance

For the year ended December 31, 2012:

Life insurance

$

$

$

151,613

148,938

165,681

$

$

$

1,531,667

1,383,927

1,286,923

$

$

$

1,679,255

1,713,019

1,264,016

$

$

$

163,578

365,468

164,919

$

$

$

130,076

142,873

137,432

See accompanying Report of Independent Registered Public Accounting Firm.

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Table of Contents

Schedule IV—Reinsurance

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

Column A

Column B

Column C

Gross amount

Ceded to
other
companies

Column D

Assumed
from
other
companies

Column E

Net amount

Column F

Percent of
amount
assumed
to net

(Dollars in thousands)

Year ended December 31, 2014

Life insurance in force, at end of year

Insurance premiums and other considerations:

Annuity product charges

Traditional life, accident and health insurance, and
life contingent immediate annuity premiums

Year ended December 31, 2013

Life insurance in force, at end of year

Insurance premiums and other considerations:

Annuity product charges

Traditional life, accident and health insurance, and
life contingent immediate annuity premiums

Year ended December 31, 2012

Life insurance in force, at end of year

Insurance premiums and other considerations:

Annuity product charges

Traditional life, accident and health insurance, and
life contingent immediate annuity premiums

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

2,171,426

124,946

32,308

157,254

2,250,112

110,142

45,057

155,199

2,350,473

95,802

76,323

$

$

$

$

$

$

$

$

11,548

5,956

336

6,292

13,521

6,551

328

6,879

4,742

6,796

364

172,125

$

7,160

$

56,509

$

2,216,387

2.55%

— $

118,990

—

2.00%

0.43%

—

1.36%

0.41%

2,294,567

2.53%

— $

103,591

32,623

151,613

45,347

148,938

651

651

57,976

$

$

618

618

61,488

$

$

2,407,219

2.55%

— $

89,006

716

716

$

76,675

165,681

—

0.93%

0.43%

See accompanying Report of Independent Registered Public Accounting Firm.

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Table of Contents

Schedule V—Valuation and Qualifying Accounts

AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY

Year ended December 31, 2014

Valuation allowance on mortgage loans

Year ended December 31, 2013

Valuation allowance on mortgage loans

Year ended December 31, 2012

Valuation allowance on mortgage loans

$

$

$

Balance
January 1,

Charged to Costs
and Expenses

Translation
Adjustment

Write-offs/
Payments/Other

Balance
December 31,

(Dollars in thousands

(26,047) $

(6,052) $

— $

9,466

$

(22,633)

(34,234) $

(5,621) $

— $

13,808

$

(26,047)

(32,964) $

(16,832) $

— $

15,562

$

(34,234)

See accompanying Report of Independent Registered Public Accounting Firm.

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Table of Contents

Item 15.    Exhibits and Financial Statement Schedules. 

(a)   Exhibits: 

Exhibit No.

Description

3.1

3.2

3.3

3.4

3.5

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

4.11

4.12

4.13

4.14

4.15

4.16

4.17

4.18

4.19

Articles of Incorporation, including Articles of Amendment (Incorporated by reference to Exhibit 3.1 to Form 10-Q for the period ended June 
30, 2000 filed on August 14, 2000, File No. 000-25986)

Articles of Amendment to Articles of Incorporation (Incorporated by reference to the Registration Statement on Form S-1, File No. 333-108794, 
including all pre-effective amendments thereto)

Articles of Amendment to Articles of Incorporation (Incorporated by reference to Exhibit 3.3 to the Registration Statement on Form S-3 filed 
on January 15, 2008, File No. 333-148681)

Third Amended and Restated Bylaws (Incorporated by reference to Exhibit 3.1 to Form 8-K filed on September 2, 2008, File No. 001-31911)

Articles of Amendment to Articles of Incorporation (Incorporated by reference to Exhibit 3.5 to Form 10-Q for the period ended June 30, 
2011 filed on August 5, 2011, File No. 001-31911)

Indenture dated October 29, 1999 between American Equity Investment Life Holding Company and Wilmington Trust Company (as successor 
in interest to West Des Moines State Bank), as trustee (Incorporated by reference to Exhibit 10.19 to the Registration Statement on Form S-1, 
File No. 333-108794, including all pre-effective amendments thereto)

Trust Preferred Securities Guarantee Agreement dated October 29, 1999 between American Equity Investment Life Holding Company and 
Wilmington Trust Company (as successor in interest to West Des Moines State Bank), as trustee (Incorporated by reference to Exhibit 10.20 
to the Registration Statement on Form S-1, File No. 333-108794, including all pre-effective amendments thereto)

Trust Common Securities Guarantee Agreement dated October 29, 1999 between American Equity Investment Life Holding Company and 
West Des Moines State Bank, as trustee (Incorporated by reference to Exhibit 10.21 to the Registration Statement on Form S-1, File No. 
333-108794, including all pre-effective amendments thereto)

Instruments of Resignation, Appointment and Acceptance, effective September 12, 2006, among American Equity Investment Life Holding 
Company, Wilmington Trust Company, West Des Moines State Bank and Delaware Trust Company, National Association (formerly known 
as First Union Trust Company, National Association) (Incorporated by reference to Exhibit 4.10A to Form 10-K for the year ended December 
31, 2008 filed on March 16, 2009)

Indenture dated December 16, 2003, between American Equity Investment Life Holding Company and Wilmington Trust Company, as trustee 
(Incorporated by reference to Exhibit 4.11 to Form 10-K for the year ended December 31, 2003 filed on March 4, 2004)

Guarantee  Agreement  dated  December 16,  2003,  between  American  Equity  Investment  Life  Holding  Company  and  Wilmington  Trust 
Company, as trustee (Incorporated by reference to Exhibit 4.12 to Form 10-K for the year ended December 31, 2003 filed on March 4, 2004)

Indenture  dated  April 29,  2004,  between  American  Equity  Investment  Life  Holding  Company  and  JP  Morgan  Chase  Bank,  National 
Association, as trustee (Incorporated by reference to Exhibit 4.13 to Form 10-Q for the period ended September 30, 2004 filed on November 
9, 2004)

Guarantee Agreement dated April 29, 2004, between American Equity Investment Life Holding Company and JP Morgan Chase Bank, National 
Association, as trustee (Incorporated by reference to Exhibit 4.14 to Form 10-Q for the period ended September 30, 2004 filed on November 
9, 2004)

Indenture dated September 14, 2004, between American Equity Investment Life Holding Company and JP Morgan Chase Bank, National 
Association, as trustee (Incorporated by reference to Exhibit 4.15 to Form 10-Q for the period ended September 30, 2004 filed on November 
9, 2004)

Guarantee Agreement dated September 14, 2004, between American Equity Investment Life Holding Company and JP Morgan Chase Bank, 
National Association, as trustee (Incorporated by reference to Exhibit 4.16 to Form 10-Q for the period ended September 30, 2004 filed on 
November 9, 2004)

Indenture dated December 22, 2004, between American Equity Investment Life Holding Company and JP Morgan Chase Bank, National 
Association, as trustee (Incorporated by reference to Exhibit 4.17 to Form 10-K for the year ended December 31, 2004 filed on March 14, 
2005)

Guarantee Agreement dated December 22, 2004, between American Equity Investment Life Holding Company and JP Morgan Chase Bank, 
National Association, as trustee (Incorporated by reference to Exhibit 4.18 to Form 10-K for the year ended December 31, 2004 filed on 
March 14, 2005)

Indenture dated June 15, 2005 between American Equity Investment Life Holding Company and JP Morgan Chase Bank, National Association, 
as trustee (Incorporated by reference to Exhibit 4.23 to Form 10-Q for the period ended June 30, 2005 filed on August 4, 2005)

Guarantee Agreement dated June 15, 2005 between American Equity Investment Life Holding Company and JP Morgan Chase Bank, National 
Association, as trustee (Incorporated by reference to Exhibit 4.24 to Form 10-Q for the period ended June 30, 2005 filed on August 4, 2005)

Indenture  dated  August 4,  2005  between  American  Equity  Investment  Life  Holding  Company  and  JP  Morgan  Chase  Bank,  National 
Association, as trustee (Incorporated by reference to Exhibit 4.25 to Form 10-Q for the period ended September 30, 2005 filed on November 
4, 2005)

Guarantee Agreement dated August 4, 2005 between American Equity Investment Life Holding Company and JP Morgan Chase Bank, National 
Association, as trustee (Incorporated by reference to Exhibit 4.26 to Form 10-Q for the period ended September 30, 2005 filed on November 
4, 2005)

Indenture dated December 15, 2005 between American Equity Investment Life Holding Company and JP Morgan Chase Bank, National 
Association, as trustee (Incorporated by reference to Exhibit 4.27 to Form 10-K for the year ended December 31, 2005 filed on March 14, 
2006)

Guarantee Agreement dated December 15, 2005 between American Equity Investment Life Holding Company and JP Morgan Chase Bank, 
National Association, as trustee (Incorporated by reference to Exhibit 4.28 to Form 10-K for the year ended December 31, 2005 filed on 
March 14, 2006)

Amended and Restated Indenture dated July 7, 2006 between American Equity Investment Life Holding Company and Wells Fargo Bank, 
National Association, as trustee (Incorporated by reference to Exhibit 4.31 to Form 10-Q for the period ended September 30, 2006 filed on 
November 3, 2006)

F-58

Table of Contents

Exhibit No.

Description

4.20

4.21

4.22

4.23

4.24

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.22

10.23

10.24

Amended and Restated Guarantee Agreement dated July 7, 2006 between American Equity Investment Life Holding Company and Wells 
Fargo Delaware Trust Company, as trustee (Incorporated by reference to Exhibit 4.32 to Form 10-Q for the period ended September 30, 2006 
filed on November 3, 2006)

Indenture dated September 22, 2010 between American Equity Investment Life Holding Company and U.S. Bank National Association, as 
trustee (Incorporated by reference to Exhibit 4.1 to Form 8-K filed on September 28, 2010)

Senior Amended and Restated Indenture, dated as of April 22, 2004, between American Equity Investment Life Holding Company and U.S. 
Bank National Association, as trustee (Incorporated by reference to Exhibit 4.1 to Amendment No.1 to Form S-3 filed on April 22, 2004).

First  Supplemental  Indenture,  dated  July  17,  2013,  among  American  Equity  Investment  Life  Holding  Company,  U.S.  Bank  National 
Association, and Wells Fargo Bank, National Association, as trustee (Incorporated by reference to Exhibit 4.2 to Form 8-K filed on July 17, 
2013)

Second Supplemental Indenture, dated as of July 17, 2013, between American Equity Investment Life Holding Company and Wells Fargo 
Bank, National Association, as trustee (Incorporated by reference to Exhibit 4.3 to Form 8-K filed on July 17, 2013)

Deferred Compensation Agreement between American Equity Investment Life Holding Company and David S. Mulcahy dated December 31, 
1997 (Incorporated by reference to Exhibit 10.5 to the Registration Statement on Form 10 filed on May 6, 1999)

2000 Employee Stock Option Plan (Incorporated by reference to Exhibit 10.7 to Form 10-Q for the period ended June 30, 2000 filed on 
August 14, 2000)

2000 Director Stock Option Plan (Incorporated by reference to Exhibit 10.8 to Form 10-Q for the period ended June 30, 2000 filed on August 
14, 2000)

American Equity Investment Life Holding Company 2009 Employee Incentive Plan (Incorporated by reference to Exhibit 10.2 to Form 8-K 
filed on June 9, 2009)

Coinsurance Agreement dated December 19, 2001, including First Amendment dated February 26, 2002 between American Equity Investment 
Life Insurance Company and EquiTrust Life Insurance Company (Incorporated by reference to Exhibit 10.10 to Form 10-K for the year ended 
December 31, 2001 filed on April 1, 2002)

Coinsurance  Agreement  dated  December 29,  2003  between  American  Equity  Investment  Life  Insurance  Company  and  EquiTrust  Life 
Insurance Company (Incorporated by reference to Exhibit 10.10-A to Form 10-K for the year ended December 31, 2003 filed on April 1, 
2002)

First Amendment to Coinsurance Agreement dated July 30, 2004 between American Equity Investment Life Insurance Company and EquiTrust 
Life Insurance Company (Incorporated by reference to Exhibit 10.10-B to Form 10-Q for the period ended June 30, 2004 filed on August 4, 
2004)

Form of Change in Control Agreement between American Equity Investment Life Holding Company and each of John M. Matovina and 
Debra J. Richardson (Incorporated by reference to the Registration Statement on Form S-1, File No. 333-108794, including all pre-effective 
amendments thereto)

Form of Amendment to Change in Control Agreement between American Equity Investment Life Holding Company and each of John M. 
Matovina and Debra J. Richardson (Incorporated by reference to Exhibit 10.11-A to Form 10-K for the year ended December 31, 2012 filed 
on March 7, 2013)

American Equity Investment Life Holding Company Independent Insurance Agent Stock Option Plan (Incorporated by reference to Exhibit 
10.26 to Form 10-Q for the period ended September 30, 2007 filed on November 2, 2007)

Coinsurance Agreement effective July 1, 2009, between American Equity Investment Life Insurance Company and Athene Life Re Ltd (Treaty 
#070109) (Incorporated by reference to Exhibit 10.29 to Form 10-Q for the period ended September 30, 2009 filed on November 9, 2009)

Coinsurance Agreement effective July 1, 2009, between American Equity Investment Life Insurance Company and Athene Life Re Ltd (Treaty 
#08042009) (Incorporated by reference to Exhibit 10.29 to Form 10-Q for the period ended September 30, 2009 filed on November 9, 2009)

Amended Retirement Benefit Agreement, dated as of March 29, 2010, between American Equity Investment Life Holding Company and 
David J. Noble (Incorporated by reference to Exhibit 10.1 to Form 8-K filed on April 2, 2010)

American Equity Investment Life Holding Company Short-Term Performance Incentive Plan (Incorporated by reference to Exhibit 10.2 to 
Form 10-Q for the period ended September 30, 2010 filed on November 9, 2010)

2010 Independent Insurance Agent Stock Option Plan (Incorporated by reference to Exhibit 99.1 to the Registration Statement on Form S-3 
filed on December 15, 2010)

American Equity Investment Life Holding Company 2011 Director Stock Option Plan (Incorporated by reference to Appendix A to Schedule 
14A Definitive Proxy Statement for the 2011 annual meeting of stockholders filed on April 25, 2011)

Second Amendment to Coinsurance Agreement effective August 1, 2001 between American Equity Investment Life Insurance Company and 
EquiTrust Life Insurance Company (Incorporated by reference to Exhibit 10.36 to Form 10-Q for the period ended September 30, 2011 filed 
on November 7, 2011)

Second Amendment to Coinsurance Agreement effective January 1, 2004 between American Equity Investment Life Insurance Company and 
EquiTrust Life Insurance Company (Incorporated by reference to Exhibit 10.37 to Form 10-Q for the period ended September 30, 2011 filed 
on November 7, 2011)

2012 Independent Insurance Agent Stock Option Plan (Incorporated by reference to Exhibit 10.1 to the Registration Statement on Form S-3 
filed on August 23, 2012)

Form of Change in Control Agreement between American Equity Investment Life Holding Company and each of Ted M. Johnson, Ronald 
J. Grensteiner and William R. Kunkel (Incorporated by reference to Exhibit 10.1 to Form 8-K filed on December 13, 2012)

Form of Change in Control Agreement between American Equity Investment Life Holding Company and Jeffrey D. Lorenzen (Incorporated 
by reference to Exhibit 10.42 to Form 10-K for the year ended December 31, 2012 filed on March 7, 2013)

American Equity Investment Life Holding Company Short-Term Performance Incentive Plan adopted April 15, 2013, as amended and restated 
(Incorporated by reference to Exhibit 10.1 to Form 8-K filed on April 15, 2013)

Form  of  Restricted  Stock  Award Agreement  with  respect  to  Common  Stock  of  American  Equity  Investment  Life  Holding  Company-
Nonperformance Based (Incorporated by reference to Exhibit 10.1 to Form 10-Q for the period ended March 31, 2013 filed on May 8, 2013)

Form of Performance Restricted Stock Unit Award Agreement (Incorporated by reference to Exhibit 10.2 to Form 10-Q for the period ended 
March 31, 2013 filed on May 8, 2013)

F-59

Table of Contents

Exhibit No.

Description

10.25

10.26

10.27

10.28

10.29

12.1

21.2

23.1

31.1

31.2

32.1

32.2

Form  of  Restricted  Stock  Award Agreement  with  respect  to  Common  Stock  of  American  Equity  Investment  Life  Holding  Company-
Performance Based (Incorporated by reference to Exhibit 10.3 to Form 10-Q for the period ended March 31, 2013 filed on May 8, 2013)

Form of Change in Control Agreement between American Equity Investment Life Holding Company and Scott A, Samuelson (Incorporated 
by reference to Exhibit 10.3 to Form 10-Q for the period ended June 30, 2013 filed on August 8, 2013)

2013 Director Equity and Incentive Plan (Incorporated by reference to Exhibit 10.4 to Form 10-Q for the period ended June 30, 2013 filed 
on August 8, 2013)

Credit Agreement dated November 22, 2013 among American Equity Life Investment Holding Company, JP Morgan Chase Bank, National 
Association and SunTrust Bank (Incorporated by reference to Exhibit 10.1 to Form 8-K filed on November 26, 2013)

Amended and Restated American Equity Investment Life Holding Company 2014 Independent Insurance Agent Restricted Stock and Restricted 
Stock Unit Plan (Incorporated by reference to Exhibit 10.1 to the Registration Statement on Form S-3 filed on December 17, 2014)

Ratio of Earnings to Fixed Charges

Subsidiaries of American Equity Investment Life Holding Company

Consent of Independent Registered Public Accounting Firm

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act 
of 2002

Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act 
of 2002

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002

Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002

F-60

To learn more about American Equity Investment Life Holding Company, you can request news releases, annual reports, financial supplements and Forms 10-K and 10-Q by contacting:Julie L. LaFolletteDirector of Investor Relations6000 Westown ParkwayWest Des Moines, IA 50266(515) 273-3602Fax (515) 221-9989Email: jlafollette@american-equity.comDebra J. RichardsonExecutive Vice President and Corporate Secretary6000 Westown ParkwayWest Des Moines, IA 50266(515) 273-3602Fax (515) 221-9989Email: drichardson@american-equity.comSTOCK LISTINGAmerican Equity is listed on the New York Stock Exchange under the ticker symbol AEL.WEBSITEAmerican Equity’s website, www.american-equity.com, is continuously updated and includes news releases, conference calls, stock price information, quarterly reports, SEC filings, management presentations and more.ANNUAL SHAREHOLDERS MEETINGJune 4, 2015, at 3:30 pmAEL HeadquartersCORPORATE HEADQUARTERSAmerican Equity Investment Life Holding Co.6000 Westown ParkwayWest Des Moines, IA 50266(515) 221-0002www.american-equity.comSTOCK TRANSFER AND REGISTRARComputershare Trust Company, N.A.P.O. Box 43078Providence, RI 02940-3078(877) 282-1169www.computershare.comINDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMKPMG LLP2500 Ruan CenterDes Moines, IA 50309Shareholder Information1995  Focused on growth, innovation and service, American Equity begins with $11 million in assets, three employees and a license to do business in Iowa.1997 Company assets exceed $229 million. A- (Excellent) rating from A.M. Best Company.1996 Licensed in 23 states plus the District of Columbia. $15.4 million in revenue. Acquired 100 percent ownership in Century Life Insurance Company.1999 American Equity breaks new ground, offering first indexed annuity tied to Dow Jones Industrial Average (DJIA). Assets now $1.7 billion, with $815 million in annuity production. 1998 Launched six new indexed annuity products and expanded licenses to 39 states and the District of Columbia. More than 10,000 licensed agents. $683 million in assets.2008 Growth continues. $2.3 billion in annuity production, $17.1 billion in assets.  Gold Eagle Agent tally reaches 568.2006 Now licensed in all 50 states and the District of Columbia. Company assets reach $15 billion, with $1.9 billion in annuity product sales. 2009 Wendy C. Waugaman elevated to CEO and President of American Equity. D.J. Noble, the company’s founder, remains as executive chairman of the board. $21.3 billion in assets; $3.7 billion in annuity sales, with Gold Eagle roster expanding to 891.2007 American Equity records $2.1 billion in annuity production, with $16.4 billion in assets. AEL launches Gold Eagle program for qualifying sales agents ($1 million or more in annual production), counting 488 qualifying licensed agents.2010 Congress and Federal courts invalidate SEC Rule 151A, which would have expanded SEC jurisdiction to include regulatory oversight of the fixed annuity (FIA) market. American Equity helps lead the battle for the defeat of 151A. AEL sets record sales pace with total annuity sales surpassing $4.7 billion. 1,021 Gold Eagle agents. Held inaugural Client Appreciation Event.2002 Sales force expands to more than  41,000 licensed agents. $2.4 billion  in annuity production; assets of $7.3 billion.2005 Production force of 50,000+ independent agents fuels record sales, earnings and growth. Annuity product sales of $2.9  billion. $14 billion in assets.2003 American Equity completes initial public stock offering and is listed on the New York Stock Exchange (symbol “AEL”). Earned top marks for service from producers in an independent survey of index annuity companies. Assets $9 billion.2000 More than 20,000 licensed agents selling American Equity products across the United States. $847 million in annuity production. Now licensed in 43 states and the District of Columbia.2004 $315 billion in new capital raised, laying the groundwork for additional growth. AEL added to the Russell 3000® Index. Annuity production of $2 billion, with $11.1 billion in assets.JUN30/10JUN30/12JUN30/11JUN30/13JUN30/14DEC31/14DEC31/10DEC31/12DEC31/13DEC31/09DEC31/11$450 $400$350$300$250$200$150$100$50$0Total AssetsTotal Annuity Deposits9    American Equity 2014 Annual ReportCredit Quality of Fixed  Maturity SecuritiesS&P 500 IndexS&P 500 Financials IndexAmerican Equity Investment Life Holding Co.Comparison of Cumulative Five-Year Total ReturnBillions of Dollars2010     2011     2012      2013      2014Billions of Dollars2010     2011     2012      2013      2014654321403836343230282624222018161412108642NAICNAIC 1 - 64.4%NAIC 2 - 33.8%NAIC 3 - 1.8%NAIC 4 - 0%NAIC 5 - 0%NAIC 6 - 0%$8472478_Cover.indd   24/1/15   1:15 AMAmerican Equity  Investment Life Holding Company 6000 Westown Parkway West Des Moines, Iowa 50266515-221-0002  |  888-221-1234 www.american-equity.comAEL-AR-14American Equity Investment Life Holding Company 2014 Annual Report & Form 10-Kachieving the American DreamAmerican Equity Investment Life Holding Company   |   2014 Annual Report & Form 10-K2478_Cover.indd   14/1/15   12:42 AM