Quarterlytics / Consumer Defensive / Education & Training Services / American Public Education, Inc.

American Public Education, Inc.

apei · NASDAQ Consumer Defensive
Claim this profile
Ticker apei
Exchange NASDAQ
Sector Consumer Defensive
Industry Education & Training Services
Employees 2493
← All annual reports
FY2011 Annual Report · American Public Education, Inc.
Sign in to download
Loading PDF…
mission-driven

AnnuAl report 2011

MARCeLLe Penn MAtHiS 
Master of Public Health 
AMU

To serve oThers

Marcelle Penn Mathis has a passion for service—and volunteerism. Among her many medals and 

awards are two Presidential Volunteer Awards. After joining the U.S. Army Reserve Medical Service 

Corps as a commissioned officer at the age of 45, Penn Mathis decided to pursue her passion at AMU, 

by earning a master’s in public health with a focus on emergency management. “AMU changed my life,” 

she says. “My education opened the way to my appointment as Commissioner at the Los Angeles 

County Hospitals and Healthcare Delivery Commission,” where she serves today.  

Our mission is to provide quality higher education with an emphasis on educating the nation’s 

military and public service communities by offering respected, affordable, student-focused 

online programs, which prepare them for service and leadership in a diverse, global society.

American Public University System (APUS), wholly owned by American Public education, inc. 

(nASDAQ: APei), is comprised of American Military University (AMU) and American Public 

University (APU). throughout APUS, we are committed to serving our students by embracing 

practices that provide rich learning opportunities and support student success.

the APUS mission extends beyond our academic community. We are dedicated to creating 

social value by expanding access to higher education, supporting the communities we serve, 

promoting diversity, and protecting the environment.

We are mission-driven.

American Public University System is accredited by the Higher Learning Commission and is a member of the north Central Association of Colleges and Schools (www.ncahlc.org).  

For more information about APUS graduation rates, median debt of students who completed programs, and other important information, visit www.apus.edu/disclosure.

SHeiLA VOn MAyeR 
Master of Business Administration 
AMU

To make a  
difference

Sheila von Mayer enrolled at AMU to pursue a degree in business administration, with a concentration in 

non-profit management. Today, she helps organize a visitation center for children from abusive and 

neglected homes in Louisiana, volunteers for Operation Homefront, and serves on the board of  

a mediation center in Baton Rouge. “i want to play a role in making America a safer place for our 

children,” she says. Toward that end, she plans to create her own non-profit.

disTinguished 
faculTy

DR. KARAn POWeLL 
exeCUtiVe ViCe PReSiDent  
AnD PROVOSt

“ Many of our faculty members are leaders in their 
respective disciplines. they include former astronauts, 
former intelligence officials, and scientists; professionals 
in public health, emergency response and disaster 
management; and leaders in industries such as retail, 
hospitality, and sports. As teachers, they bring real-life 
experience to the learning environment. they are also 
scholars and researchers, contributing to the body of 
knowledge in their respective disciplines and to professional 
practice in their related occupations. in 2011 alone, APUS 
faculty members presented or published more than  
300 journal articles, papers, and books. the experience 
of APUS faculty, combined with our emphasis on a data 
driven approach to measuring and improving student 
learning outcomes, helps earn us recognition for academic 
quality and best practices in teaching and learning.”

Nationally recognized for best practices in online education, 

APUS offers 87 degree programs in fields ranging from 

homeland security, space studies, and emergency and disaster 

management to liberal arts and education—providing quality 

higher education to more than 100,000 students in a 

flexible, affordable online setting.

At APUS, we build meaningful, long-term relationships  

with all our stakeholders. We take our responsibility to our 
students seriously, foster an academic environment that 

supports their success, and develop programs that meet 

their needs and specialized interests. Our students report 

high levels of satisfaction with their experience. Based on  

a recent survey, 95% of respondents agreed or strongly 

agreed that AMU or APU met their overall expectations  

and 91% would recommend AMU or APU to family, friends,  

and co-workers.* 

We support our graduates through industry relationships 

and strategic alliances with select Fortune 500 companies, 

non-profit organizations, and government agencies. In 

addition, we engage with thought leaders in a variety of 

fields and actively participate in conferences and professional 

association meetings—sharing innovative approaches to 

address critical problems and promote best practices. this 

active engagement keeps our curriculum strong and relevant; 

helps build our reputation; and, ultimately, draws students to 

our university. 

tHe COMBineD COSt OF UnDeRgRADUAte tUitiOn AnD 

COURSe MAteRiALS At AMeRiCAn PUBLiC UniVeRSity SySteM 

iS ROUgHLy 20% LeSS tHAn tHe AVeRAge FOUR-yeAR PUBLiC 

UniVeRSity’S in-StAte RAteS.**

   *American Public University System, one-year Post-graduation Survey, January — December 2011

**the College Board, Trends In College Pricing 2011, October 2011 

PHiLiP MOyeR 
B.S., Fire Science Management 
APU

To accomplish  
more

A long-time volunteer firefighter, Philip Moyer was pursuing his degree at a traditional university when 

he became a career firefighter three years ago. “I wanted to continue my education but didn’t know 

how i could, with a full-time job, family, and new career,” he says. APU provided that opportunity. After 

transferring to APU and completing his undergraduate studies, Moyer plans to pursue a master’s 

degree. “And in a few years,” he says, “i plan to test for a captain’s position.” Meanwhile, he’s putting 

his education to work every day in the field. 

To accomplish  

more

1,600

roofTop solar panels

in 2011, installation began on 1,600 solar panels 
adjacent to the new APUS financial center in Charles Town, 
West Virginia, as part of a broad effort to reduce our 
carbon footprint. this solar array, the largest in West 
Virginia, will generate 480,000 kilowatts of electricity  
a year—enough to power 30 homes. the installation is 
situated on a canopy structure in a parking lot that will 
also feature 15 charging stations, so employees and 
visitors can re-charge their electric vehicles.

We are active members of the global community. Our service-

oriented mission and curriculum reflect the challenges of an 

increasingly complex world. As an online institution of higher 

learning, we strive to play a leadership role in promoting 

innovation, environmental sustainability, community service, 

and best practices in online education.  

APUS is a global institution. Our students live, work, and 

study in 50 states and 100 countries. We provide significant 
financial support to local, national, and global charities; to 

organizations that support the military; and to a wide range 

of community service organizations around the world. We 

support innovation on a variety of fronts, engaging with the 

broader academic community and with non-profits to advance 

higher education. We work with organizations such as the 

Lumina Foundation and next generation Learning Challenges 

(funded by the Bill and Melinda gates Foundation) to explore 

new learning technologies, to improve student outcomes 

and access, and to define best practices in American 

higher education. 

in the environmental arena, we practice what we teach. All 

new buildings and renovations, including our Academic Center 

and Finance building, are designed and constructed to meet 

or exceed LeeD Silver standards. We use environmentally 

friendly products, paperless practices and digitization, and 

promote recycling and green transportation. 

A CHARteR SignAtORy tO tHe AMeRiCAn COLLege & 

UniVeRSity PReSiDentS’ CLiMAte COMMitMent (ACUPCC), 

APUS iS COMMitteD tO ACHieVing CARBOn-neUtRALity  

by 2050. 

DeAR SHAReHOLDeRS,

AMeRiCAn PUBLiC UniVeRSity SySteM iS On A MiSSiOn—tO SUPPORt OUR StUDentS, OUR nAtiOn 

AnD OUR COMMUnitieS By PRePARing OUR gRADUAteS tO SeRVe AnD LeAD in tHe 21St CentURy. 

OUR SOCiety neeDS tHeSe CRitiCAL tHinKeRS, PROBLeM-SOLVeRS, AnD DOeRS tO Meet tHe 

CHALLengeS OF A CHAnging WORKPLACe AnD A CHALLenging WORLD. We BeLieVe By FULFiLLing 

OUR MiSSiOn, We MAKe A MeAningFUL COntRiBUtiOn tO tHe ADVAnCeMent OF HigHeR eDUCAtiOn 

AnD tO tHe FUtURe OF tHe gLOBAL COMMUnity. 

Since its founding in 1991, American 

discerning, we offer an attractive and 

graduate tuition since 2001. going 

Public University System (APUS) has 

unique value proposition—access to an 

forward, we are committed to keeping 

evolved into an institution of higher 

affordable, quality higher education in 

our tuition affordable and competitive. 

education that serves an increasingly 

a flexible, online setting. Academic 

diverse body of students. Although 

quality is central to everything we do. We 

A CollAborAtiVe APProACh

APUS was originally established as 

have an impressive faculty, including 

We collaborate with other institutions 

American Military University to serve 

experts in their respective fields and 

to improve the quality of our programs 

military students, today civilians make 

scholars dedicated to their students’ 

and promote student success. As 

up a growing percentage of our student 

body. in 2011, net course registrations 

by students using federal student aid 

increased dramatically year-over-year 

and now represent more than a third of 

overall course registrations at American 

Military University (AMU) and American 

Public University (APU). this growing 

body of mostly civilian students brings 

a diversity of backgrounds, experiences, 

and perspectives to the classroom. We 

cherish and honor our military heritage 

and, at the same time, welcome our 

growing diversity. it enriches the 

success. We continue to achieve 

pioneers in data-driven decision-making, 

recognition for the quality of our 

we have a history of measuring student 

academic programs and for best 

engagement and learning. We admin-

practices in online education. 

ister a variety of nationally validated 

now more than ever, prospective 

students are wary of taking on debt, 

even for higher education. yet they 

recognize the advantages a degree 

offers. Unemployment, while high, is 

significantly lower among those with  

a college education. given the quality, 

breadth, and affordability of our degree 

programs, we offer an increasingly 

surveys and exams in specific disciplines 

and use the results to improve student 

outcomes and academic quality. today, 

in partnership with other universities—

including many non-profit and traditional 

institutions—we are exploring best 

practices in academic analytics and 

doing groundbreaking research on 

predictive analytics to improve student 

success and retention. 

collaborative learning experience that 

attractive higher education option for 

flourishes at APUS. We expect that 

the occupations of our primarily 

students. While many universities 

in 2011, APUS joined with Western 

have steadily increased their tuition 

interstate Commission for Higher 

working adult students will continue to 

rates, we continue to keep tuition low. 

education’s Cooperative for educational 

diversify in the years ahead.

For the 2011-2012 academic year, 

technologies (WCet) to take a lead role 

according to the College Board, public 

in a research project that ultimately 

A UniqUe VAlUe ProPosition

four-year universities raised their 

aims to improve retention and learning 

in an environment where prospective 

in-state tuition, on average, 8.3%. yet, 

outcomes of U.S. online students. 

students are becoming increasingly 

AMU and APU have not raised under-

Funded by a grant from the Bill & 

DR. WALLACe e. BOStOn 

Melinda gates Foundation, the project 
will research factors impacting student 
progress and identify students who 
need academic support before they 
falter—and drop out. APUS is among 
six institutions participating in this 
initiative. APUS is also a participant in 
the next generation Learning Challenges 
(ngLC) cooperative, as a member of 
the Open Academic Analytics initiative 
(OAAi). Funded by the Bill & Melinda 
gates Foundation and William & Flora 
Hewlett Foundation, ngLC is focused 
on identifying and scaling technology 
to improve college readiness and 
completion, especially for low-income 
and young adults in the United States. 

We also build innovative, value-added 
relationships with non-profits, corpo-
rations and government agencies—an 
approach that benefits our students, 
our curriculum and our nation. in 
2011, we announced several new 
strategic relationships including FBi 
infragard, a public-private partnership 
to protect critical infrastructure, and 
the Loss Prevention Foundation, a 
professional association serving 
employees of more than 300 U.S. 
retailers. APU has an exclusive agree-

Lifelong Learning higher education 
partner in the United States. the retailer 
recently added a family benefit, expand-
ing the Lifelong Learning Program to 
include spouses and dependents of 
eligible Wal-Mart and Sam’s Club 
associates in the U.S. We work with a 
growing number of corporate partners 
to help them fulfill their human 
resources needs and to explore ways 
to support the academic and profes-
sional aspirations of employees. We 
have industry advisory councils in 
place in many disciplines. Our curricu-
lum is leading edge and relevant to 
the changing workplace as a result of 
the exceptional advice provided by 
the industry leaders and respected 
professionals who serve on our 
advisory councils. For example, our 
advisory council in the field of Trans-
portation and Logistics Management 
helped us identify the emerging field 
of Reverse Logistics, and in 2011, 
we launched a degree program in 
Reverse Logistics Management, the 
first of its kind.

2011 PerformAnCe

For 2011, net course registrations  

are up 32%, revenues and net income 

ment with Walmart to be the company’s 

are up 31% and 36%, respectively, from 

the prior year. We believe, as an online 
institution, APUS is inherently more 
cost-efficient than a typical brick-and-
mortar institution. We manage costs 
through a highly efficient automated 
business and administrative system 
we call Partnership at a Distance (PAD). 
In addition, we spend significantly less 
on marketing than many of our peers 
because of our high referral rates and 
a unique emphasis on relationship 
marketing. In 2011, more than 40% of 
our new students came to us through 
referrals—an increase over prior years. 
in addition, over the past two years, 
50% of our 2009 graduates have come 
back for a second degree. the success 
of our students and our graduates is 
truly our most important performance 
metric. AMU and APU students continue 
to perform well on the ETS Proficiency 
Profile. In 2011, our bachelor’s degree 
graduating seniors outperformed the 
national norms in each category tested 
by this exam. in addition, more students 
are graduating from our institution 
than ever before. in 2011, AMU and 
APU graduated 6,300 students— 
up 31% from 2010—who are now  
professionals in a variety of fields 
making a difference in the world  
and their communities.

net COURSe  
RegiStRAtiOnS 
(in thousands)

259.4 1

207.8

147.1

94.8

341.7 1

ReVenUeS  
(in millions)

$260.4

net inCOMe 
(in millions)

$40.8

$198.2

$149.0

$107.1

$69.1

$29.9

$24.0

$16.2

$8.8

2007 

2008 

2009 

2010 

2011

2007 

2008 

2009 

2010 

2011

2007 

2008 

2009 

2010 

2011

Net course registrations represent the aggregate number of classes in which students remain enrolled after the date by which they may drop the course without financial penalty.

1.  On January 3, 2011, APUS combined each one-credit lab course with its related three-credit class resulting in one four-credit course. net course registrations exclude other non-credit registrations 

and are presented as if labs and classes were combined during the year 2010 and 2011.

An important aspect of quality 
improvement at academic institutions 
is the comprehensive evaluation 
process by accrediting agencies.  
APUS successfully underwent two 
scheduled evaluations that included 
institutional self-studies and on-site 
evaluations by trained peer review-
ers. in 2011, the Higher Learning 
Commission (“HLC”), our regional 
accrediting body, reaffirmed APUS 
accreditation without any stipula-
tions on its affiliation status. APUS’s 
next comprehensive evaluation by 
HLC is scheduled for the 2020-21 
academic year, and it has an interim 
progress report regarding development 
of University-wide coordination and 
improvement of graduate studies due 
in July 2015. More recently, in January 
2012, the Accrediting Commission of 
the Distance education and training 
Council (DetC), our national accrediting 
body, reaffirmed APUS accreditation.

looking AheAd

in the years ahead, we will expand  

abroad, by continuing to expand our 

our focus on teaching excellence, 

ability to meet the higher education 

promote the strong teaching presence 

needs of primarily working adults so 

of our faculty, and support them in 

they, in turn, can serve the needs of an 

teaching, while encouraging them to 

increasingly complex global community. 

in closing, i want to thank our faculty 

and staff for their dedication to our 

mission—and for bringing it to life on  

a daily basis. APUS has a bright future 

ahead, as we continue to distinguish 

ourselves and earn the trust and 

recognition of others.

Sincerely, 

DR. WALLACe e. BOStOn 

President and Chief Executive Officer

be active in their professional fields.

With the guidance of our Board of 

trustees, Board of Directors, and  

key stakeholders, we will continue to 

move forward to fulfill our strategic 

vision. Our goal is to be recognized as 

a leader in advancing positive change 

in the field of higher education and 

within the broader community; as one 

of the best values among baccalaureate 

degree-granting institutions; and as  

a quality provider, committed to our 

students, our partnerships, and to  

the communities we serve. 

today, we serve more than 100,000 

students located in 50 states and more 

than 100 countries. We are proud to 

be among the innovators reshaping 

higher education at a time when there 

in 2011, our faculty gave more than 
800 presentations and earned over 
100 awards in recognition for their 

is a growing demand for learning and 

engagement in a collaborative, online 

environment. Our vision is to broaden 

professional practice and publications.

our student diversity, at home and 

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549
Form 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended December 31, 2011

Commission File Number: 001-33810

American Public Education, Inc.

(Exact name of registrant as specified in its charter)

Delaware 

01-0724376

(State or other jurisdiction of incorporation or organization) 

(I.R.S. Employer Identification No.)

111 West Congress Street
Charles Town, West Virginia 25414 

(304) 724-3700

(Address, including zip code, of principal executive offices) 

(Registrant’s telephone number, including area code)

Common Stock, $.01 par Value 

Title of each class 

The NASDAQ Stock Market

Name of each exchange on which registered

Securities registered pursuant to Section 12(b) of the Act:

Securities registered pursuant to section 12(g) of the Act:

None

(Title of class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes [  ]  No [X]

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes [  ]  No [X]

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 days.  Yes [X]  No [  ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive 
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 
months (or for such shorter period that the registrant was required to submit and post such files).  Yes [  ]  No [  ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained 
herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by refer-
ence in Part III of this Form 10-K or any amendment to this Form 10-K.  [  ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting com-
pany. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer [X]    Accelerated filer [  ]    Non-accelerated filer [  ]     Smaller reporting company [  ]  

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes [  ]  No [X]

The total number of shares of common stock outstanding as of February 24, 2012, was 17,866,455.

The aggregate market value of the registrant’s common stock held by nonaffiliates computed by reference to the price at which the com-
mon equity was last sold as of June 30, 2011, the last business day of the registrant’s most recently completed second fiscal quarter, was 
approximately $769 million. For purposes of this calculation, shares of common stock held by stockholders whose ownership exceeds 10 
percent of the common stock outstanding at June 30, 2011, the Registrant’s chief executive officer, the Registrant’s chief financial officer, 
and the Registrant’s directors were excluded. Exclusion of such shares held by any person should not be construed to indicate that the 
person possesses the power, direct or indirect, to direct or cause the direction of the management or policies of the Registrant, or that the 
person is controlled by or under common control with the Registrant.

DOCUMENTS INCORPORATED BY REFERENCE
Certain portions of the registrant’s Definitive Proxy Statement for its 2012 Annual Meeting of Stockholders (which is expected to be filed with 
the Commission within 120 days after the end of the registrant’s 2011 fiscal year) are incorporated by reference into Part III of this Report.

Index 

PART I

Item 1  business 

Item 1A  Risk Factors 

Item 1b  Unresolved Staff Comments 

Item 2 

Properties 

Item 3 

Legal Proceedings 

Item 4  Mine Safety Disclosures 

PART II

Item 5 

 Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases  
of Equity Securities 

Item 6  Selected Financial Data 

Item 7 

 Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Item 7A  Quantitative and Qualitative Disclosures about Market Risk 

Item 8 

Financial Statements and Supplementary Data 

Item 9 

 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

Item 9A  Controls and Procedures 

Item 9b  Other Information 

PART III

Item 10  Directors, Executive Officers, and Corporate Governance 

Item 11  Executive Compensation 

Item 12   Security Ownership of Certain beneficial Owners and Management and  

Related Stockholder Matters 

Item 13 

 Certain Relationships and Related Party Transactions, and Director Independence 

Item 14  Principal Accountant Fees and Services 

PART IV

Item 15  Exhibits and Financial Statement Schedule 

PAgE

12

49

74

74

74

75

76

78

79

88

89

105

105

108

109

109

109

109

109

110

10

AMERICAN PUbLIC EDUCATION, INC.

SPECIAL NOTE REgARDINg FORWARD-LOOKINg STATEMENTS
This annual report, including the sections entitled “Risk Factors,” “Management’s Discussion and Analysis of Financial 
Condition and Results of Operations,” and “business,” contains forward-looking statements. We may, in some cases, 
use words such as “project,” “believe,” “anticipate,” “plan,” “expect,” “estimate,” “intend,” “should,” “would,” “could,” 
“potentially,” “will,” or “may,” or other words that convey uncertainty of future events or outcomes to identify these 
forward-looking statements. Forward-looking statements in this annual report include statements about:

•	 our	ability	to	comply	with	the	extensive	regulatory	framework	applicable	to	our	industry,	including	Title	IV	of	the	

Higher Education Act of 1965, as amended, and the regulations thereunder, as well as state law and regulations 
and accrediting agency requirements;

•	 the	pace	of	growth	of	our	enrollment;

•	 our	conversion	of	prospective	students	to	enrolled	students	and	our	retention	of	active	students;

•	 our	ability	to	update	and	expand	the	content	of	existing	programs	and	the	development	of	new	programs	in	a	

cost-effective manner or on a timely basis;

•	 our	maintenance	and	expansion	of	our	relationships	with	the	United	States	Armed	Forces	and	various	organizations	

and the development of new relationships;

•	 the	competitive	environment	in	which	we	operate;

•	 our	cash	needs	and	expectations	regarding	cash	flow	from	operations;

•	 our	ability	to	maintain	and	develop	our	technology	infrastructure,	and	the	ability	of	our	proprietary	systems	to	

support a larger student body;

•	 our	ability	to	manage	and	grow	our	business	and	execution	of	our	business	and	growth	strategies;	and

•	 our	financial	performance	generally.

Although	we	believe	that	the	expectations	reflected	in	the	forward-looking	statements	are	reasonable,	we	cannot	guaran-
tee future results, levels of activity, performance, or achievements. There are a number of important factors that could 
cause actual results to differ materially from the results anticipated by these forward-looking statements, which apply 
only as of the date of this annual report. These important factors include those that we discuss in Item 1A “Risk 
Factors,” Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and else-
where. You should read these factors and the other cautionary statements made in this annual report as being appli-
cable to all related forward-looking statements wherever they appear in this annual report. If one or more of these 
factors	materialize,	or	if	any	underlying	assumptions	prove	incorrect,	our	actual	results,	performance,	or	achievements	
may vary materially from any future results, performance, or achievements expressed or implied by these forward-looking 
statements. We undertake no obligation to publicly update any forward-looking statements after the date of this annual 
report, whether as a result of new information, future events, or otherwise, except as required by law.

Form 10-K

11

PART I

ITEM 1.  BUSINESS

Company Overview
American Public Education, Inc. is a provider of exclusively online postsecondary education with an emphasis on serving 
the needs of the military and public service communities. We operate through two universities: American Military 
University, or AMU, and American Public University, or APU. Together, AMU and APU constitute the American Public 
University System, or APUS. Our universities share a common faculty and curriculum, which includes 87 degree programs 
and 69 certificate programs in disciplines related to national security, military studies, intelligence, homeland security, 
criminal justice, technology, business administration, education, nursing, and liberal arts. We currently serve approxi-
mately 110,000 students living in all 50 states and the District of Columbia in the United States, as well as in various 
international locations. Our university system is regionally and nationally accredited.

From 2009 to 2011, our total revenue increased from $149.0 million to $260.4 million, which represents a compound 
annual growth rate of 32%. Our adjusted net course registrations increased 32% and 31% in 2011 and 2010, respec-
tively, over the prior periods. We believe our growth is attributable to: (i) high student satisfaction and referral rates; (ii) 
regional accreditation; (iii) increasing acceptance of distance learning within our targeted markets; and (iv) the variety 
and affordability of our programs. As our revenue base grows, we expect our growth rate percentages to continue to 
decline. However, we expect actual dollar revenue growth to increase. Net income improved to $40.8 million in 2011 
from $23.9 million in 2009.

Approximately 58% of our students serve in the United States military on active duty. The remainder of our students are 
generally civilians, many with careers in public service, such as federal, national, and local law-enforcement personnel or 
other first responders, or they are civilians who are military-affiliated professionals, such as veterans, reservists, or 
National Guard members. Our programs are generally designed to help these and other students advance in their current 
professions or prepare for their next career. Our online method of instruction is well-suited to our students, many of 
whom serve in positions requiring extended and irregular schedules, are on-call for rapid response missions, participate 
in extended deployments and exercises, travel or relocate frequently, and have limited financial resources. Our satisfied 
students have been a significant source of referrals for us, which we believe has led to lower marketing costs among 
certain of our student populations.

As of December 31, 2011, we had approximately 315 full-time and over 1,475 adjunct faculty. Nearly all of our faculty 
members have advanced degrees and many of them have leadership experience in their fields. Our adjunct faculty also 
includes professors who teach at leading national and state universities. We believe quality faculty members are 
attracted to us because of the high percentage of military and public service professionals in our student body who can 
immediately apply lessons learned in our classroom to their daily work. In addition, our faculty members are attracted to 
the	flexible	nature	of	teaching	online	and	the	numerous	support	services	we	provide	to	them.	Our	faculty	is	organized	
into several departments under the leadership of a Provost who reports to our President and is under the supervision of 
a nine-member board of Trustees.

We have invested significant capital and resources in developing proprietary information systems and processes to 
support what we refer to as Partnership At a Distance, or PAD. PAD is our approach to how we interact with our students, 
and at its center is the PAD system. The PAD system allows prospective and current students to interact with us exclu-
sively online, on their schedule. The PAD system also allows us to manage, in an automated and cost-effective manner, 
the complex administration required to offer monthly starts for over 2,230 classes in over 1,020 unique courses each 
month to our approximately 110,000 students taught by over 1,790 faculty members. Our systems and processes also 
help us measure and manage the activities of our faculty, student support personnel, and prospective and active 
students, allowing us to continuously improve our academic quality, student support services, and marketing efficiency. 
We believe these proprietary systems and processes will support a much larger institution and provide us important 
competitive and cost advantages.

History
We were founded as American Military University in 1991 and began offering courses in January 1993. Our founder, a 
retired Marine officer, established American Military University as a distance learning graduate-level institution, 

12

AMERICAN PUbLIC EDUCATION, INC.

specializing	in	a	military	studies	curriculum	for	military	officers	seeking	an	advanced	degree	relevant	to	their	profession.	
Following initial national accreditation by the Accrediting Commission of the Distance Education and Training Council, or 
DETC, in 1995, American Military University began offering undergraduate programs primarily directed to members of the 
armed forces in January 1996. American Military University gradually broadened its military studies curriculum over the 
next three years to include defense management, civil war studies, intelligence, and unconventional warfare, and later 
expanded into military-related disciplines, such as criminal justice, emergency management, national security, and 
homeland security. Over time, American Military University diversified its educational offerings into the liberal arts in 
response to demand by military students for post-military career preparation. With its expanded program offerings, 
American Military University began to attract the greater public service community, primarily police, fire, emergency 
management	personnel,	and	national	security	professionals.	In	2002,	we	reorganized	the	operations	of	American	Military	
University into our current university system and began operating through two universities, AMU and APU. The purpose of 
the	reorganization	was,	in	part,	to	establish	an	institution	brand,	APU,	that	would	appeal	to	non-military	markets,	includ-
ing public service professionals such as teachers.

Our university system achieved regional accreditation in May 2006 with The Higher Learning Commission of the North 
Central Association of Colleges and Schools (Higher Learning Commission). In July 2011, The Higher Learning 
Commission reaffirmed accreditation of American Public University System for online courses and programs without any 
other stipulations on its affiliation status. Our next comprehensive evaluation is scheduled for the 2020-2021 academic 
year, with an interim progress report on development of university system-wide coordination and improvement of gradu-
ate studies due in July 2015. In 2011, we received approval from The Higher Learning Commission to offer eight new 
degree programs in Reverse Logistics Management, Retail Management, Accounting, Sports and Health Sciences and 
Criminal Justice.

Since the founding of American Military University, we have gradually transitioned from a military focus to a more broad-
based focus on the military, public services, and civilian communities. We expect the percentage of our students that are 
not eligible for tuition assistance programs of the Department of Defense, or DoD, to continue to increase, particularly 
as a result of our eligibility to participate in Title IV programs. Furthermore, because our students who use the DoD 
tuition assistance programs generally take fewer courses at one time than our other students, they represent a smaller 
percentage of our net enrollment than they do of our total student body.

Market Overview
Within the postsecondary education market, we believe that there is significant opportunity for growth in online pro-
grams. We believe that increasing requirements for workers to have job mobility, combined with the growing acceptance 
of	online	learning	from	employers	and	the	flexibility	associated	with	online	learning,	should	attract	more	students,	both	
traditional and adult, to distance learning.

There are more than 2.2 million active and reserve military professionals in the United States Armed Forces. Historically, 
approximately 300,000 new service members are enlisted or commissioned to replace retiring and separating members 
each	year.	However,	this	number	is	likely	to	decrease	if,	as	proposed,	the	military	downsizes	forces	incrementally	from	a	
1.4% reduction in federal fiscal 2013 to a 5.5% reduction in federal fiscal 2017. We believe that the unpredictable and 
demanding work schedules of military personnel and their geographic distribution make online learning and asynchro-
nous teaching particularly attractive to them. Military leaders and policies promote voluntary education programs as a 
means for service members to gain the knowledge and skills that will improve their military performance as well as 
prepare them for a career following their military service. Academic achievement can also result in increased rank and 
pay	for	service	members.	The	United	States	Armed	Forces	recognize	academic	achievement	through	awarding	promotion	
points for academic credits, specifying education level eligibility requirements for assignments, promotions, and service 
schools, and entering remarks on performance appraisals.

Active duty and reserve component military personnel are eligible for tuition assistance through the DoD’s Uniform 
Tuition Assistance Program. DoD policy allows for payment of 100% of a military student’s tuition costs, up to $250 per 
semester credit hour and a maximum benefit of $4,500 per fiscal year. Our undergraduate tuition per course is designed 
so that the tuition assistance paid by the service branches covers the cost of our courses for service members up to the 
annual maximum benefit. Eligible military students may also use their benefits under the Montgomery GI bill or the 

Form 10-K

13

Post-9/11 Veterans Educational Assistance Act of 2008, or the Post-9/11 GI bill, as amended, to pay for tuition costs 
above the DoD limits through the GI bills’ Top-Up feature, which is administered by the U.S. Department of Veterans 
Affairs. Most military veterans are eligible to use their GI bill entitlements to continue their education after retirement or 
separation. In October 2011, the Marine Corps announced, and later rescinded, new tuition assistance rules that cut the 
maximum benefit for its service members from $4,500 per year to $875 per year and reduced the tuition assistance 
from $250 per credit hour to $175 per credit hour. Although undergraduate tuition assistance levels have been restored 
to their prior levels with retroactive benefits to affected service members, the Marine Corps has warned that the current 
levels of funding are not sustainable. DoD also announced in October 2011 that, while it will maintain the current levels 
of tuition assistance in the near term, it plans to consider changes as part of a holistic review of the military compensa-
tion package. See “Regulation of Our business—Nature of Federal, State and Private Financial Support for Postsecondary 
Education” below for more information on tuition assistance.

We believe that national security, homeland security, and public safety professionals also represent a large and growing 
market for online education. As with their military counterparts, these individuals have unique program requirements as 
well as unpredictable and demanding work schedules that often prevent them from attending traditional universities.

Over the last several years, a number of our competitors have expanded their outreach and marketing efforts to the 
active-duty and reserve component military and veteran population. We believe this is related to a growing desire among 
for-profit institutions to seek new sources of revenue outside of Title IV programs, which is driven by concerns with a 
compliance obligation under the Higher Education Opportunity Act, commonly referred to as the “90/10 Rule,” which 
prohibits proprietary institutions from deriving from Title IV funds, on a cash accounting basis (except for certain institu-
tional loans) for any fiscal year, more than 90% of its revenues (as computed for 90/10 Rule purposes). We believe that 
for-profit schools seek to attract military students in order to comply with the 90/10 Rule, as DoD tuition assistance and 
veterans education benefits currently do not count towards the 90% limit. See “Regulation of Our business—Regulation 
of Title IV Financial Aid Programs—The ‘90/10 Rule’” below for more information on the 90/10 Rule, including recent 
proposals to count DoD tuition assistance and veterans educations benefits toward the 90% limit.

Our	revenues	and	operating	results	normally	fluctuate	as	a	result	of	seasonal	variations	in	our	business,	principally	due	
to changes in enrollment. Student population varies as a result of new enrollments, graduations, and student attrition. 
While our number of enrolled students has grown in each sequential quarter over the past three years, the number of 
enrolled students has been proportionally greatest in the fourth quarter of each respective year. We expect quarterly 
fluctuations	in	operating	results	to	continue	as	a	result	of	seasonal	enrollment	patterns.

Competitive Strengths
We believe that we have the following competitive strengths:

Exclusively Online Education—We have designed our courses and programs specifically for online delivery, and we 
recruit and train faculty exclusively for online instruction. because our students are located around the globe, we focus 
our	instruction	on	asynchronous,	interactive	instruction	that	provides	students	the	flexibility	to	study	and	interact	during	
the hours of the day or days of the week that suit their terms and schedules.

Emphasis on Military and Public Services Communities—Since	our	founding,	our	culture	has	reflected	our	devotion	to	
our mission of Educating Those Who ServeTM . We have designed our academic programs, policies, marketing strate-
gies, and tuition specifically to meet the needs of the military and public service communities.

Affordable Tuition—Our tuition is generally consistent with less expensive in-state tuition at state universities and is 
established at a competitive rate whereby DoD tuition assistance programs fully cover the cost of undergraduate course 
tuition and over 75% of the cost of graduate course tuition. We have not increased our undergraduate tuition rate of 
$250 per credit hour since 2000.

Commitment to Academic Excellence—Our academic programs are overseen by our board of Trustees, which counts as 
members two former college presidents, active accreditation peer evaluators, a former Commandant of the Marine Corps, and 
a former Department of the Army Inspector General. We are committed to continuously improving our academic programs 
and services, as evidenced by the level of attention and resources that we apply to instruction and educational support.

14

AMERICAN PUbLIC EDUCATION, INC.

Proprietary Information Systems and Processes—Through our Partnership At a Distance, or PAD system, students may 
access our admission, orientation, course registrations, tuition payments, book requests, grades, transcripts, and 
degree progress, and various other services online 24/7. We also have created management tools based on the data 
from the PAD system that help us to improve continuously our academic quality, student support services, and marketing 
efficiency. A key benefit to our proprietary systems and processes is that they allow us to manage the complexities 
involved in starting over 2,230 classes in over 1,020 unique courses each month. We believe our proprietary systems 
and processes will support a much larger student body and provide us important competitive and cost advantages. We 
obtained patent protection on our PAD system in February 2011.

growth Strategies
We believe our growth in student enrollment and revenue has consistently been driven by high student satisfaction and 
referral rates, and by increasing acceptance of distance learning within our targeted markets. between 2009 and 2010, 
we grew our revenue 33% from $149.0 million to $198.2 million. Our revenues increased by 31% to $260.4 million for 
the year ended December 31, 2011. As our revenue base grows, we expect our growth rate percentages to continue to 
decline. However, we expect actual dollar revenue growth to increase. To grow our business, we plan to employ the 
following strategies:

Continue Serving the Military Market—We have focused on the needs of the military community since our founding, 
and this community has been responsible for the vast majority of our growth to date. The combination of our online 
model, focused curriculum, and outreach to the military has enabled us to gain market share from more established 
schools, many of which are traditional brick and mortar schools that have served this market for longer periods.

Broaden Our Acceptance in the Public Service and Civilian Markets—We believe our curriculum is directly relevant to 
federal, state, and local law enforcement, first responders, and other public service professionals. Historically, however, 
we have had limited ability to access these markets because, outside the federal government, only a few agencies or 
departments have the tuition reimbursement plans critical to fund continuing adult education. Now that our students can 
obtain grants or low cost student loans through Title IV programs, we have been increasing our focus on these markets. 
We believe that the affordability and diversity of our academic program offerings, including our liberal arts degrees, are 
attractive options for civilian students.

Pursue and Expand Strategic Partnerships—We believe that articulation agreements and partnerships with institutions 
of	higher	learning,	corporations,	professional	associations,	and	other	organizations	are	important	to	our	enrollment	
growth and to expanding access to higher education.

Add New Degree Programs—We plan over the long term to expand our degree offerings to meet our students’ needs.

Accreditation
An institution must be licensed before it is allowed to teach students but generally cannot be accredited until it has 
active students and two years of successful, demonstrated performance. The accrediting body must observe the institu-
tion’s processes, policies, and procedures and assess its financial viability, among other factors. We maintain institu-
tional	accreditation	with	accrediting	bodies	recognized	by	the	U.S.	Department	of	Education.	The	Higher	Learning	
Commission, a regional accrediting agency, initially granted us candidacy status in February 2004. We received accredi-
tation from The Higher Learning Commission in May 2006. In July 2011, The Higher Learning Commission reaffirmed 
accreditation of American Public University System for online courses and programs without any other stipulations on its 
affiliation status. Our next comprehensive evaluation is scheduled for the 2020-2021 academic year, with an interim 
progress report on development of university system-wide coordination and improvement of graduate studies due in July 
2015. We received accreditation by the Accrediting Commission of the Distance Education and Training Council, or DETC, 
a national accrediting agency, in 1995. DETC’s process provides for a reevaluation and affirmation of our accreditation 
every five years. As part of that regularly scheduled evaluation process, we submitted a self-evaluation report on 
September 30, 2011 and underwent an on-site reaccreditation visit in November 2011. On January 21, 2012, the 
Accrediting Commission of DETC met and voted to reaccredit APUS for a period of five years.

In addition to our university-wide accreditations with the Higher Learning Commission and DETC, our Associate of Arts in 
business Administration, bachelor of business Administration, bachelor of Arts in Marketing, and Master of business 

Form 10-K

15

Administration	programs	have	a	specialized	accreditation	from	the	Accreditation	Council	for	Business	Schools	and	
Programs,	and	our	Emergency	and	Disaster	Management	Program	has	a	specialized	accreditation	from	the	Foundation	
for	Higher	Education	Accreditation.	Maintaining	these	specialized	accreditations	and	obtaining	other	specialized	accredi-
tations will continue to become a more important part of our marketing and outreach efforts to prospective students.

Curriculum and Scheduling
We offer 156 degree and certificate programs. Academic terms begin on the first Monday of each month, with over 
2,230 classes in over 1,020 unique courses starting each month in either eight- or sixteen-week formats. Semesters 
and academic years are established to manage requirements for participation in Title IV programs and to assist students 
who	are	utilizing	Title	IV	programs	in	meeting	eligibility	requirements.

PROgRAMS

NUMBER

17

1

3

1

1

6

24

1

12

13

8

87

34

35

156

Master of Arts

Master of business Administration

Master of Education

Master of Public Administration

Master of Public Health

Master of Science

bachelor of Arts

bachelor of business Administration

bachelor of Science

Associate of Arts

Associate of Science

Certificates

Graduate

Undergraduate

TOTAL

At the graduate level, we offer degree programs in the following disciplines:

•	 Masters	of	Arts	in:

•	 Criminal	Justice

•	 Emergency	Management	and	Disaster	Management

•	 History

•	 Homeland	Security

•	 Humanities

•	 Intelligence	Studies

•	 International	Relations	and	Conflict	Resolution

•	 Legal	Studies

•	 Management

•	 Military	History

•	 Military	Studies

•	 National	Security	Studies

•	 Political	Science

•	 Psychology

•	 Reverse	Logistics	Management

•	 Security	Management

16

AMERICAN PUbLIC EDUCATION, INC.

•	 Transportation	Management	and	Logistics

•	 Master	of	Business	Administration

•	 Master	of	Education	in:

•	 Administration	and	Supervision

•	 Guidance	Counseling

•	 Teaching

•	 Master	of	Public	Administration

•	 Master	of	Public	Health

•	 Master	of	Science	in:

•	 Accounting

•	 Environmental	Policy	and	Management

•	 Information	Technology

•	 Space	Studies

•	 Sports	and	Health	Sciences

•	 Sports	Management

At the undergraduate level, we offer degree programs in the following disciplines:

•	 Bachelor	of	Arts	in:

•	 Child	and	Family	Development

•	 Criminal	Justice

•	 Emergency	and	Disaster	Management

•	 English

•	 General	Studies

•	 History

•	 Homeland	Security

•	 Hospitality	Management

•	 Intelligence	Studies

•	 International	Relations

•	 Management

•	 Marketing

•	 Middle	Eastern	Studies

•	 Military	History

•	 Military	Management	and	Program	Acquisition

•	 Philosophy

•	 Political	Science

•	 Psychology

•	 Religion

•	 Retail	Management

•	 Reverse	Logistics	Management

•	 Security	Management

•	 Sociology

•	 Transportation	and	Logistics	Management

•	 Bachelor	of	Business	Administration

•	 Bachelor	of	Science	in:

•	 Accounting

Form 10-K

17

•	 Criminal	Justice

•	 Environmental	Studies

•	 Fire	Science	Management

•	 Information	System	Security

•	 Information	Technology

•	 Information	Technology	Management

•	 Legal	Studies

•	 Nursing

•	 Public	Health

•	 Space	Studies

•	 Sports	and	Health	Sciences

•	 Associate	of	Arts	in:

•	 Business	Administration

•	 Communication

•	 Counter-Terrorism	Studies

•	 Criminal	Justice

•	 Early	Childhood	Care	and	Education

•	 General	Studies

•	 History

•	 Hospitality

•	 Management

•	 Military	History

•	 Real	Estate	Studies

•	 Retail	Management

•	 Weapons	of	Mass	Destruction	Preparedness

•	 Associate	of	Science	in:

•	 Accounting

•	 Computer	Applications

•	 Database	Application	Development

•	 Explosive	Ordnance	Disposal

•	 Fire	Science

•	 Paralegal	Studies

•	 Public	Health

•	 Web	Publishing

Our certificate programs generally consist of a minimum of 18 semester hours of required courses focusing on a particu-
lar component of the broader degree program. Students may earn discrete certificates or earn certificates in combination 
with work toward a degree program.

Lead generation and Student Recruitment
We mainly focus on a relationship-based marketing strategy striving to build long term, mutually beneficial relationships 
with	organizations	and	individuals	in	the	military	and	public	service	communities	and	beginning	in	late	2010	began	to	
expand our efforts to attract civilian students by creating greater awareness of our APU brand. We believe that people in 
the military and public service communities tend to be tightly knit affinity groups, which greatly facilitates personal 
referrals	from	influential	members	as	well	as	from	current	students	and	alumni	to	prospective	students.	Using	this	
approach enables us to achieve student acquisition costs that we believe are substantially less than the industry 
average. We also supplement our relationship-based marketing with multi-faceted interactive marketing campaigns 

18

AMERICAN PUbLIC EDUCATION, INC.

(organic search, pay-per-click and banner advertising, and participation in online social communities, among other 
methods) to help build brand awareness and drive inquiries. We have experienced increases in our student acquisition 
costs	that	we	primarily	attribute	to	our	expansion	in	non-military	markets.	As	we	continue	to	grow	in	size	and	diversity,	
our student acquisition costs may continue to increase.

Admissions
Our universities welcome qualified individuals to apply for admission at any time through an online application process. 
We are an open enrollment institution, and the current qualifications for most of our undergraduate programs are a high 
school diploma or General Education Development certificate. Graduate applicants must hold a baccalaureate degree 
from an accredited U.S. institution or an equivalent foreign institution.

Prospective students apply directly online. Upon completing the online application and orientation, students are issued a 
student	ID	number	and	password	and	are	provided	information	for	submitting	the	necessary	documentation	to	finalize	
their admission and apply for evaluation of credits that they would like to transfer. Students are also informed how to 
register for their initial course(s), arrange for tuition payment and navigate the online student environment. Prospective 
students who have questions during the admissions process may obtain assistance through our online resources and 
can contact the Admissions Department through our online resources or by telephone.

Tuition, Books and Fees
We believe that our ability to provide affordable programs is one of our competitive strengths. We have maintained our 
undergraduate tuition costs in line with public, in-state rates and within the DoD tuition ceilings. Undergraduate tuition is 
$250 per semester credit hour, or $750 per three-credit course. Since 2000, we have not raised undergraduate tuition 
rates per semester credit hour. If we were to implement a tuition increase, or if the DoD were to lower the amount of 
tuition assistance per semester credit hour, military students eligible for the U.S. Department of Veterans Affairs’ GI bill 
may apply that entitlement to cover the difference through the Top-Up feature. A full 121-semester hour undergraduate 
degree may be earned for $30,250. Eligible undergraduate students receive their textbooks at no cost to them through 
our book grant program, which represents a potential average student savings over the course of a degree of approxi-
mately $4,500 when compared to four-year colleges according to The College board Study, Annual Survey of Colleges 
report from 2009. Many students transfer in a significant amount of prior credit earned, which also reduces the cost and 
time of earning their degree.

Graduate tuition is currently $325 per semester hour, or $975 per three-semester credit hour course. For military 
students, the service branch pays $750 of the tuition costs per course, and students have the option of paying the 
remainder out of pocket or applying their GI bill entitlements to cover the cost above $750. At these tuition rates, 
students may earn a graduate degree for less than $12,000 in tuition costs for most of our programs.

Despite being an open enrollment institution, we do not charge an admission fee, nor do we charge fees for services 
such as registration, technology, course drops, and similar events that trigger fees at many institutions. In addition, as a 
total distance learning institution, there are no resident fees, such as for parking, food service, student union, and 
recreation. While we do charge a fee for transfer credit evaluation for non-active duty military students and civilian 
students,	unlike	transfer	credit	fees	at	many	institutions,	the	fee	is	a	one-time,	flat	fee	that	does	not	increase	as	more	
credits are transferred.

In addition to military and veterans benefits, we offer a variety of federal and non-federal aid programs to assist students 
with their education costs. The federal student aid programs under Title IV constituted 36.7% of our net registrations in 
2011, and we expect that the ability to participate in these programs is important to our growth. The following aid sources 
are	available	from	military,	federal,	state,	agency,	and	local	organizations	to	help	students	meet	their	education	goals:

Military and Veterans Student Aid

•	 Training	Funds

•	 Tuition	Assistance

•	 Veterans	Administration	Benefits	(Montgomery	GI	Bill	or	Post	9/11	GI	Bill)

Form 10-K

19

Other Federal Student Aid, Including Title IV Programs

•	 Federal	Pell	Grant

•	 Federal	Subsidized	Stafford	Loan

•	 Federal	Unsubsidized	Stafford	Loan

•	 Federal	PLUS	Loan

•	 Federal	Graduate	PLUS	Loan

•	 Teacher	Education	Assistance	for	College	and	Higher	Education	(TEACH)	Grant

Non-Federal Student Aid

•	 Employer	Voucher

•	 Private	Loans

•	 Undergraduate	Book	Grant

See the discussion under “Regulation of Our business” below for more information about military and veterans benefits 
and federal student aid, including the discussions of potential changes to these programs under “Regulation of Our 
business—Nature of Federal, State and Private Financial Support for Postsecondary Education—Tuition Assistance” and 
“Regulation of Our business—Regulation of Title IV Financial Aid Programs—The ‘90/10 Rule’”.

Enrollment and Student Body
Our student body consists of approximately 110,000 students, and most of them hold full-time employment. Active 
students are defined as those who have completed a course in the past twelve months, or are currently enrolled or 
registered for an upcoming course. We disenroll students who fail to register for and complete at least one course in a 
calendar year, although they may later apply for re-admission and active status. Students on extended military deploy-
ments may apply for a Program Hold, which keeps them active until they return and are able to resume their studies.

Faculty
As of December 31, 2011, our faculty consists of approximately 1,790 members with relevant teaching and practitioner 
experience. Approximately 315 members were designated as full-time faculty, and more than 1,475 members were serving 
as adjunct faculty. A significant majority of our graduate faculty hold a doctorate in the relevant field, while virtually all 
undergraduate faculty have earned a graduate degree. Exceptions have been granted for a limited number of faculty that may 
not meet the degree standards, but evidence significant experience and achievement in the subject area that they teach.

We establish full-time and adjunct positions based on program and course enrollment. Many full-time faculty began their 
career with us as adjunct members. As enrollment increases, we expect to establish additional full-time positions as well 
as additional adjunct positions.

We attract faculty through referrals by current faculty members, advertisements in education and trade association 
journals, and our Internet presence. Program Managers and Department Chairs review applications and conduct inter-
views. We check references prior to offering positions to new faculty and, upon selection, we require each new faculty 
member to complete an orientation and training program that leads to their certification and assignment. Many of our 
faculty members have relevant experience at leading universities and within military and governmental institutions. We 
believe that the composition of our student body and course curriculum is particularly attractive to potential faculty 
members because of the opportunity to teach relevant material to students that are involved on a daily basis in imple-
menting what is being taught. In turn, we believe that our well-regarded faculty, including many former and current 
practitioners in their fields, attracts new students with interest in these fields.

We believe that the quality of our faculty is critical to our success because our most frequent interaction with our students is 
through our faculty members. We regularly review the performance of our faculty by monitoring the amount of online contact 
that faculty have with students, reviewing student feedback, and evaluating the learning outcomes achieved by students, 
among other measures. If we determine that a faculty member is not performing at the level that we require, we work with the 
faculty member to improve performance, including through assigning the faculty member a mentor. If the faculty member’s 
performance does not improve, we will no longer allow that faculty member to teach. We do not provide our faculty with tenure.

20

AMERICAN PUbLIC EDUCATION, INC.

Partnership At a Distance
We have established proprietary information systems and processes to support what we refer to as Partnership At a 
Distance, or PAD. The PAD system allows prospective and current students to interact with us exclusively online, on their 
schedule. Through PAD we try to create learning partnerships with our students and faculty that remove the time and 
distance barriers. The PAD system serves as the backbone for all online student interaction, other than the electronic 
classroom, which is provided through a separate program that is integrated with the PAD system. We believe that the PAD 
system empowers students to control the path to achieving their educational goals by providing them with 24/7 access to 
resources without requiring intervention from staff. The PAD system also is designed to enable faculty and staff to make 
decisions for continuous process improvement based primarily on objective information and feedback from students. 
Through the PAD system, we are also able to manage the complex administration of monthly semester starts for over 2,230 
classes in over 1,020 unique courses each month to our approximately 110,000 students taught by over 1,790 faculty 
members in an automated and cost-effective way. We obtained patent protection on our PAD system February 2011.

Other Technology Systems and Management
We believe that we have established a functional, secure and reliable technology system to help us fulfill our mission. We 
continue to invest in technology systems and enhancements to support this system and our growth. Our IT infrastructure 
consists of two data centers: one in Virginia, and one at a co-location facility in Texas. Our technology environment is 
managed internally. Student access is provided through redundant data carriers in both data centers.

Our online classroom has historically employed Educator™, a web-based portal learning management system from 
Ucompass.com, Inc., for which we obtained a perpetual license with long-term support commitments in the first quarter of 
2008. The Educator™ system is a web-based portal that stores and delivers course content, provides interactive commu-
nication between students and faculty, and supplies online evaluation tools. We currently rely on Ucompass for ongoing 
support	and	customization	and	integration	of	the	Educator™	system	with	the	rest	of	our	technology	infrastructure.

In 2010, we chose the Sakai Collaboration and Learning Environment (“Sakai CLE”), an open-source Learning 
Management System, to replace Educator™ as the foundational software for our online classroom. As of 2010, more 
than 350 educational institutions around the world were reportedly using Sakai CLE to support teaching, learning, 
research, and collaboration. We completed the implementation of Sakai CLE in the fall of 2011. Shortly after the comple-
tion of the migration, we experienced periods of unplanned downtime in our online classroom during periods of peak 
utilization.	We	believe	that	in	mid-October	2011	we	identified	the	cause	of	this	downtime	and	took	appropriate	steps	to	
mitigate the problem. However, we cannot be certain that we have completely resolved the situation or that similar 
problems will not occur in the future.

Competition
There are more than 4,000 U.S. colleges and universities serving traditional college-age students and adult students. 
Competition is highly fragmented and varies by geography, program offerings, delivery method, ownership, quality level, 
and selectivity of admissions. No one institution has a significant share of the total postsecondary market. Within our 
primary military market, there are more than 1,000 institutions that serve military students and receive tuition assis-
tance funds. Our primary competitors for military students are other institutions offering online bachelor’s and master’s 
degrees and traditional colleges and universities located near military installations. We believe that for-profit schools may 
increasingly be seeking to attract military students for various reasons, including because these schools may see it as 
helpful in their efforts to comply with the 90/10 Rule, as currently DoD tuition assistance and veterans education 
benefits do not count toward the 90% limit. See “Regulation of Our business—Regulation of Title IV Financial Aid 
Programs—The ‘90/10 Rule’” below for more information on the 90/10 Rule, including recent proposals to count DoD 
tuition assistance and veterans educations benefits toward the 90% limit.

We compete with not-for-profit public and private two-year and four-year colleges as well as other for-profit schools, particu-
larly those that offer online learning programs. Public and private colleges and universities, as well as other for-profit 
schools, offer programs similar to those that we offer. Public institutions receive substantial government subsidies, and 
public and private institutions have access to government and foundation grants, tax-deductible contributions, and other 
financial resources generally not available to for-profit schools. Accordingly, public and private institutions may have 
instructional and support resources that are superior to those in the for-profit sector. In addition, some of our competitors, 

Form 10-K

21

including both traditional colleges and universities and other for-profit schools, have substantially greater name recognition 
and financial and other resources than we have, which may enable them to compete more effectively for potential stu-
dents. We also expect to face increased competition as a result of new entrants to the online education market, including 
established colleges and universities that had not previously offered online education programs.

The primary competitive factors for institutions targeting working adult students include: specific degree program offer-
ings;	affordability,	including	tuition	and	fees	and	rates	of	increase;	convenience	and	flexibility,	including	availability	of	
online courses; reputation and academic quality; and marketing effectiveness.

Intellectual Property
We exercise rights associated with copyrights, trademarks, service marks, domain names, agreements, and registrations 
to protect our intellectual property. Course syllabi are our property, may be used in current and future courses as needed 
to facilitate instruction, and may be modified to meet evolving course or curriculum requirements. Intellectual property of 
individual faculty members, such as weekly notes or lectures, remains the property of the faculty member, and is 
reserved specifically for use only by the faculty member who owns it, unless he/she grants permission for use by others.

We have secured a trademark for the phrase “Educating Those Who Serve,” which is used in promotional materials and 
messaging, as well as the brand names American Public University System, American Military University, American Public 
University and American Community College, and we received a trademark for the term “Partnership At a Distance. We 
believe these trademarks and brand names are important to how prospective students identify us and are central to a 
number of our marketing efforts. We also own rights to more than 200 Internet domain names pertaining to APUS, AMU, 
APU and other unique descriptors. Our proprietary student information and service system, the PAD system, received a 
patent with the Patent and Trademark Office in February 2011.

Employees
As of December 31, 2011, we had approximately 1,790 members of faculty and a professional staff of approximately 
825 non-faculty employees administering our academic, technology, service, and business operations. Most of our 
non-faculty employees work in either our headquarters in Charles Town, West Virginia, or in our administrative offices in 
Manassas, Virginia.

None of our employees are parties to any collective bargaining arrangement. We believe that we have good relationships 
with our employees.

EXECUTIVE OFFICERS OF AMERICAN PUBLIC EDUCATION, INC.
The table below shows information about our executive officers:

NAME

Dr. Wallace E. boston

Harry T. Wilkins

Carol S. Gilbert

Dr. Karan Powell

Dr. Sharon van Wyk

Peter W. Gibbons

W. Dale Young

AgE

57

55

53

58

52

59

62

POSITION

President, Chief Executive Officer and Director

Executive Vice President, Chief Financial Officer

Executive Vice President, Marketing

Executive Vice President, Provost

Executive Vice President, Chief Operations Officer

Senior Vice President, Chief Administrative Officer

Senior Vice President, Chief Information Officer

Dr. Wallace E. Boston, EdD joined us in September 2002 as Chief Financial Officer and, since June 2004, has served 
as President, Chief Executive Officer, and a member of our board of directors. From August 2001 to April 2002, Dr. 
boston served as Chief Financial Officer of Sun Healthcare Group. From July 1998 to May 2001, Mr. boston served as 
Chief Operating Officer and then President of NeighborCare Pharmacies. From February 1993 to May 1998, Mr. boston 
served as VP-Finance and later, SVP of Acquisitions and Development of Manor Healthcare Corporation, now Manor 
Care, Inc. From November 1985 to December 1992, Dr. boston served as Chief Financial Officer of Meridian Healthcare.

22

AMERICAN PUbLIC EDUCATION, INC.

Harry T. Wilkins joined us in February 2007 as Executive Vice President and Chief Financial Officer. From December 
2004 to February 2007, Mr. Wilkins served as a member of our board of directors, and from January 2005 to February 
2007, he served on the board of Trustees of American Public University System. Since 2002, Mr. Wilkins has also served 
as	a	founding	partner	of	Grandizio,	Wilkins,	Little	&	Matthews,	LLP,	a	Baltimore-based	CPA	firm	that	specializes	in	
consulting for postsecondary education clients. From May 1992 to August 2001, Mr. Wilkins served as Chief Financial 
Officer	of	Strayer	Education,	Inc.	From	November	1984	to	April	1992,	Mr.	Wilkins	served	as	Director	at	Wooden	&	
Benson,	an	accounting	firm	specializing	in	audits	of	education	companies.	From	January	1979	to	November	1984,	Mr.	
Wilkins	served	as	a	senior	consultant	with	Deloitte,	Haskins	and	Sells,	now	Deloitte	&	Touche.

Carol S. Gilbert joined us in May 2004 as Vice President, Programs and Marketing, was promoted to Senior Vice 
President, Marketing in January 2005 and was promoted to Executive Vice President, Marketing in January 2009. From 
August 1998 to October 2003, Ms. Gilbert served as brand Vice President at Marriott International where she led the 
strategic planning efforts for the SpringHill Suites’ brand and directed business and marketing strategies for the Fairfield 
Inn	brand,	including	the	launch	of	the	Fairfield	Inn	&	Suites	brand	extension.	From	April	1996	to	October	1997,	Ms.	
Gilbert served as Vice President and Director of Choice Hotels International (formerly owned by Manor Care, Inc.). From 
February 1991 to April 1996, Ms. Gilbert served as Senior Director, Marketing Strategy of Manor HealthCare 
Corporation, now Manor Care, Inc.

Karan Powell, Ph.D. joined the Company in April 2004 as Interim Chancellor after serving on the board of Trustees for 
two years. From October 2005 to December 2005, Dr. Powell served as the Dean of the School of business, 
Management and Graduate studies. From January 2006 to July 2008, Dr. Powell served as Vice President and Academic 
Dean. In July 2008, Dr. Powell was promoted to Senior Vice President and served as Senior Vice President and Academic 
Dean until July 2011. Dr. Powell was promoted to Executive Vice President and Provost in August 2011. In 2010, Dr. 
Powell was invited to be a board member of Higher Education Resource Services (HERS). From 2011 to 2012, Dr. Powell 
served as Chair of the 40th Anniversary Committee, and in 2012, was appointed as Program Committee Chair. between 
1988 and 2007, Dr. Powell served at Georgetown University in various roles, including Director of Professional 
Development	in	the	School	of	Continuing	Education,	Director	of	Organization	Development	Programs,	and	Director	of	IRS	
Executive Development Program. While at Georgetown University, Dr. Powell also served as an Executive Instructor at the 
School of business.

Sharon van Wyk, Ph.D. joined the Company in August 2009 as Executive Vice President, Chief Operations Officer. From 
March	2006	to	April	2008,	Dr.	van	Wyk	served	as	Vice	President	of	Process	Excellence,	Infrastructure	&	Online	
Customer Support at Intuit Inc. From 2001 to 2006, Dr. van Wyk served as Vice President of Process Excellence and 
New Market Development for Genworth Financial. From 1996 to 2001, Dr. van Wyk served as Manager, Global Risk 
Management and Six Sigma for GE Capital. From 1988 to 1996, Dr. van Wyk served as Associate Partner, Change 
Management for Accenture Consulting. Dr. van Wyk was an adjunct professor for the Executive MbA program at the 
University of Connecticut business School and possesses several process improvement certifications including Master 
black belt and Six Sigma Instructor.

Peter W. Gibbons joined us in October 2002 as Vice President, Student Services and became Senior Vice President, 
Chief Operating Officer in January 2005. In May 2007, Mr. Gibbons’ title was changed to Senior Vice President, Chief 
Administrative Officer. From June 2000 to October 2002, Mr. Gibbons served as Vice President, Human Resources for 
Sitel Corporation. From May 1975 to June 2000, Mr. Gibbons served as a field artillery officer in the United States Army 
and during his 25 years of service before retiring, Mr. Gibbons commanded soldiers in combat, held senior staff posi-
tions at the Department of Army, and taught at the United States Military Academy for three years.

W. Dale Young joined us in September 2009 as interim Chief Information Officer, and in February 2010 became Senior Vice 
President, Chief Information Officer. From March 2005 until September 2009, Mr. Young served as President of Decent 
LLC, a business and technology consulting company, during which time he provided consulting advice to us on a number 
of important information technology and management projects. From September 2003 to March 2005, Mr. Young served 
as Executive Vice President of Systems Alliance, Inc. a Maryland based web-content management software and consulting 
company. From January 1978 until his retirement in October 2002, Mr. Young held several staff and leadership assign-
ments in the United States and Korea with PricewaterhouseCoopers LLP, PW Consulting, and PwC Consulting Korea.

Form 10-K

23

Available Information
Our Company’s Internet address is www.americanpubliceducation.com. We make available, free of charge through our 
website, our annual reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amend-
ments to those reports filed pursuant to Section 13(a) or 15(d) of the Exchange Act, soon after they are electronically 
filed with the SEC. In addition to visiting our website, you may read and copy public reports we file with the SEC at the 
SEC’s Public Reference Room at 100 F. Street, NE, Washington, DC 20549, or at www.sec.gov. You may obtain informa-
tion on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330.

REgULATION OF OUR BUSINESS
We	are	subject	to	extensive	regulation	by	(1)	state	regulatory	bodies,	(2)	accrediting	agencies	recognized	by	the	U.S.	
Secretary of Education, (3) the federal government through the U.S. Department of Education and under the Higher 
Education Act of 1965, as amended, or the Higher Education Act, the Department of Veterans Affairs, and the 
Department of Defense. The regulations, standards and policies of these agencies cover the vast majority of our opera-
tions, including our educational programs, facilities, instructional and administrative staff, administrative procedures, 
marketing, recruiting, financial operations and financial condition.

As	an	institution	of	higher	education	that	grants	degrees,	diplomas	and	certificates,	we	are	required	to	be	authorized	by	
appropriate	state	education	authorities.	In	addition,	in	certain	states	as	a	condition	of	continued	authorization	to	grant	
degrees and in order to participate in various federal programs, including tuition assistance programs of the United 
States	Armed	Forces,	an	institution	must	be	accredited	by	an	accrediting	agency	recognized	by	the	Secretary	of	
Education. Accreditation is a non-governmental process through which an institution submits to qualitative review by an 
organization	of	peer	institutions,	based	on	the	standards	of	the	accrediting	agency	and	the	stated	aims	and	purposes	of	
the	institution.	The	Higher	Education	Act	requires	accrediting	agencies	recognized	by	the	Secretary	of	Education	to	review	
and monitor many aspects of an institution’s operations and to take appropriate action when the institution fails to 
comply with the accrediting agency’s standards.

Our operations are also subject to regulation due to our participation in federal student financial aid programs under Title 
IV of the Higher Education Act, which we refer to in this annual report as Title IV programs. Title IV programs, which are 
administered by the Department of Education, include loans with below market interest rates that are made directly to 
students by the Department of Education. Title IV programs also include several grant programs for students with the 
greatest economic need as determined in accordance with the Higher Education Act and Department of Education 
regulations.	To	participate	in	Title	IV	programs,	a	school	must	receive	and	maintain	authorization	by	the	appropriate	state	
education	agencies,	be	accredited	by	an	accrediting	agency	recognized	by	the	Secretary	of	Education,	and	be	certified	as	
an eligible institution by the Department of Education.

State Education Licensure
We	are	currently	authorized	to	offer	our	programs	by	the	West	Virginia	Higher	Education	Policy	Commission,	the	regula-
tory agency governing postsecondary education in the State of West Virginia, where we are headquartered. We are also 
authorized	to	operate	as	an	out-of-state	institution	by	the	State	Council	of	Higher	Education	for	Virginia.	We	are	autho-
rized	in	Virginia	because	we	have	administrative	offices	there,	which	requires	state	authorization	under	Virginia	laws.

At present, we enroll students from each of the 50 states, as well as the District of Columbia. We have sought and received 
confirmation	that	our	operations	do	not	require	state	licensure,	or	authorization	or	we	have	been	notified	that	we	are	exempt	
from	licensure	or	authorization	requirements	in	38	states.	The	university	and	its	representatives	are	licensed	or	authorized	to	
operate or to conduct activities in the remaining 12 states and the District of Columbia (Alabama, Arkansas, Florida, Georgia, 
Idaho, Kansas, Massachusetts, Minnesota, New Mexico, Pennsylvania, Utah, Wisconsin and Wyoming). In some cases, the 
licensure	or	authorization	may	be	restricted	to	specific	programs	or	activities.	In	some	cases,	state	licensure	or	authorization	
may impose limitations on certain activities and may impose particular requirements with respect to certain programs. 
To date, such state-specific limitations and requirements have not had a material effect on our operations.

New program initiatives, such as our teacher education programs, that include “on the ground” components (e.g., student 
teaching, professional internships, etc.) that may be described as instructional activities, will be viewed by some state 
regulatory agencies as constituting a physical presence for regulatory purposes. As those programs expand there is a high 

24

AMERICAN PUbLIC EDUCATION, INC.

probability	that	we	will	need	to	seek	formal	authorization	to	operate	in	some	states	where	historically	we	were	not	required	
to do so. The extent of this expansion in regulatory requirements, and the associated costs, are not known at this time, 
but we anticipate they may be significant.

The increasing popularity and use of the Internet and other online services for the delivery of education has led to the 
adoption of new laws and regulatory practices in the United States and foreign countries and to new interpretations of 
existing	laws	and	regulations.	For	instance,	in	some	states	we	are	required	to	seek	licensure	or	authorization	because	
our recruiters meet with prospective students in the state. In other states, the state education agency requires licensure 
or	authorization	because,	for	example,	we	enroll	students	or	employ	faculty	who	reside	in	the	state.	We	are	currently	
subject	to	extensive	regulations	by	the	states	in	which	we	are	authorized	or	licensed	to	operate.	State	laws	typically	
establish standards for instruction, qualifications of faculty, administrative procedures, marketing, recruiting, financial 
operations and other operational matters. State laws and regulations may limit our ability to offer educational programs 
and to award degrees. Some states may also prescribe financial regulations that are different from those of the 
Department of Education, and may require the posting of surety bonds. If we fail to comply with state licensing require-
ments,	we	may	lose	our	state	licensure	or	authorizations.	We	believe	that	under	current	law	the	only	state	authorization	
or licensure necessary for us to participate in the tuition assistance programs of the United States Armed Forces is our 
authorization	from	the	West	Virginia	Higher	Education	Policy	Commission.	We	believe	the	same	is	true	for	the	Title	IV	
programs. As described elsewhere in this annual report, the Department of Education promulgated a regulation to 
require institutions that offer postsecondary education through distance education to students in a state in which the 
institution is not physically located or in which it is otherwise subject to the state’s jurisdiction to meet the state’s 
requirements for postsecondary distance education providers, but a federal court vacated that regulation. Failure to 
comply with the requirements of the West Virginia Higher Education Policy Commission could result in our losing authori-
zation	from	the	West	Virginia	Higher	Education	Policy	Commission,	eligibility	to	participate	in	Title	IV	programs,	or	our	
ability	to	offer	certain	programs,	any	of	which	may	force	us	to	cease	operations.	Failure	to	comply	with	authorization	or	
licensure requirements in other states could restrict our ability to recruit or enroll students in those states.

On October 29, 2010, the Department of Education published final regulations that address certain institutional eligibility 
issues,	including	state	authorization.	The	final	regulations,	which	generally	took	effect	July	1,	2011,	specify	new	rules	
regarding	the	type	of	state	approvals	that	are	acceptable	for	an	institution	to	demonstrate	that	it	is	authorized	by	the	
state where it is located to offer educational programs beyond the secondary level. In addition, in order for an institution 
to	be	legally	authorized	under	the	final	regulations,	the	relevant	state	must	have	a	process	to	review	and	take	appropri-
ate action on complaints concerning postsecondary institutions. If the Department of Education determines that an 
institution	does	not	have	the	required	state	authorization	to	provide	an	educational	program	beyond	secondary	education	
in the state in which the institution is physically located, the institution will be ineligible to participate in the Title IV 
programs. The institution must be able to document to the Department of Education, upon request, the state’s approval. 
If	the	Department	of	Education	determines	that	an	institution	does	not	have	the	required	state	authorization	to	provide	
postsecondary distance education in a state outside its home state, the institution could lose its ability to award Title IV 
funds to students in that state.

As described below in “Regulation of Title IV Financial Aid Programs—Distance Learning,” the final regulations also 
established	a	new	rule	related	to	state	authorization	and	distance	education.	Under	the	rule,	if	an	institution	offers	
postsecondary education through distance education to students in a state in which the institution is not physically 
located or in which it is otherwise subject to the state’s jurisdiction as determined by the state, the institution must meet 
the state’s requirements for postsecondary distance education providers. In July 2011, the U.S. District Court for the 
District	of	Columbia	vacated	the	distance	education	state	authorization	rule.	The	Department	of	Education	has	appealed	
that ruling. See “Regulation of Title IV Financial Aid Programs—Distance Learning,” below, for more information.

Certain	states	may	be	required	to	adopt	new	laws	or	regulations	to	comply	with	the	new	state	authorization	requirements	
in order to enable institutions in those states to continue to participate in Title IV programs. The new rules related to 
distance education may lead some states to adopt new laws and regulatory practices affecting the delivery of distance 
education to students located in those states. For example, more states may require that online education institutions 
be licensed in their state despite having no physical location or other presence in that state or may increase require-
ments applicable to institutions already required to be licensed. In addition, changes in our business or changes in the 

Form 10-K

25

nature or amount of our contact with or presence within a particular state could lead states that do not currently require 
us	to	be	licensed	or	authorized	to	require	such	licensure	or	authorization	in	the	future.	In	addition	to	the	concerns	
expressed above, new laws, regulations or interpretations related to doing business over the Internet could increase our 
cost of doing business and affect our ability to recruit students in particular states, which could, in turn, negatively affect 
enrollments and revenues and have a material adverse effect on our business.

Accreditation
We received institutional accreditation in 2006 from The Higher Learning Commission of the North Central Association of 
Colleges	and	Schools,	a	regional	accrediting	agency	recognized	by	the	Secretary	of	Education.	In	December	2008,	The	
Higher Learning Commission approved expansion of our mission to include liberal arts bachelors degrees. As part of the 
regularly scheduled evaluation process, we submitted a self-study in January 2011 and underwent an on-site reaccredita-
tion visit in February 2011. In July 2011, the Higher Learning Commission reaffirmed our accreditation status. Our next 
comprehensive evaluation is scheduled for the 2020-2021 academic year, with an interim progress report on develop-
ment of university system-wide coordination and improvement of graduate studies due in July 2015.

Accreditation	is	a	non-governmental	system	for	recognizing	educational	institutions	and	their	programs	for	student	
performance, governance, integrity, educational quality, faculty, physical resources, administrative capability and 
resources, and financial stability. In the United States, this recognition comes primarily through private voluntary 
associations	that	accredit	institutions	or	programs	of	higher	education.	To	be	recognized	by	the	Secretary	of	Education,	
accrediting agencies must adopt specific standards and procedures for their review of educational institutions or 
programs. Accrediting agencies establish criteria for accreditation, conduct peer-review evaluations of institutions and 
programs, and publicly designate those institutions that meet their criteria. Accredited schools are subject to periodic 
review by accrediting agencies to determine whether such schools maintain the performance, integrity, and quality 
required for accreditation.

The Higher Learning Commission is the same accrediting agency that accredits such universities as The University of 
Chicago, Northwestern University, West Virginia University, and other degree-granting public and private colleges and 
universities	in	its	region	(including	Arkansas,	Arizona,	Colorado,	Iowa,	Illinois,	Indiana,	Kansas,	Michigan,	Minnesota,	
Missouri, North Dakota, Nebraska, Ohio, Oklahoma, New Mexico, South Dakota, West Virginia, Wisconsin and Wyoming).

Accreditation by The Higher Learning Commission is an important attribute of our university. Colleges and universities 
depend, in part, on accreditation in evaluating transfers of credit and applications to graduate schools. Employers rely on 
the accredited status of institutions when evaluating a candidate’s credentials, and students and corporate and govern-
ment sponsors under tuition reimbursement programs look to accreditation for assurance that an institution maintains 
quality	educational	standards.	Moreover,	institutional	accreditation	by	an	accrediting	agency	recognized	by	the	Secretary	
of Education is necessary for eligibility to participate in tuition assistance programs of the United States Armed Forces 
and Title IV programs.

In addition to regional accreditation, we have been accredited by the Accrediting Commission of the Distance Education 
and	Training	Council,	or	DETC,	since	1995.	DETC	is	a	national	accrediting	agency	that	is	recognized	by	the	Secretary	of	
Education. DETC has recently substantially revised many of its standards and procedures. We are assessing our compli-
ance with such revised standards and procedures and have not fully evaluated the potential effects of the changes on 
our operations, nor can we be certain how DETC will implement or interpret these regulations. As part of the regularly 
scheduled evaluation process, we submitted a self-evaluation report on September 30, 2011 and underwent an on-site 
reaccreditation visit in November 2011. On January 20, 2012, the Accrediting Commission of DETC met and voted to 
reaccredit APUS. APUS’s next full DETC re-accreditation site visit is scheduled for Fall 2016. APUS must submit an 
Enhancement Report to DETC by May 1, 2012. The Enhancement Report will address APUS’s status with respect to 
implementation of certain initiatives—namely, an English language proficiency policy, a written enrollment agreement, 
and disclosure of total course price for each program—and it will provide specified data on refund requests related to 
certain popular APUS courses. The Higher Learning Commission, and not DETC, is our designated primary accreditor for 
Title IV program purposes.

In November and December 2009, the Department of Education’s Office of the Inspector General, or OIG, issued reports 
criticizing	three	accrediting	agencies,	including	The	Higher	Learning	Commission,	for	failing	to	define	both	program	length	

26

AMERICAN PUbLIC EDUCATION, INC.

and	credit	hours.	OIG	explained	that	such	failures	could	result	in	inflated	credit	hours,	improper	designation	of	full-time	
student status, and over-awarding of Title IV funds. OIG, in an unusual action, recommended that the Department of 
Education consider limiting, suspending, or terminating The Higher Learning Commission’s recognition as an accrediting 
agency for purposes of determining institutional eligibility to participate in Title IV programs. In response, Department of 
Education staff conducted a special review of The Higher Learning Commission. According to a staff report submitted to 
the National Advisory Committee on Institutional Quality and Integrity, or NACIQI (the panel charged with advising the 
Department	of	Education	on	whether	to	recognize	accrediting	agencies	for	federal	purposes,	including	Title	IV	purposes),	
as a result of the special review, the Department of Education required The Higher Learning Commission to develop a 
corrective action plan that, among other things, required modification of its substantive change policies and implementa-
tion of specific procedures to address changes in ownership. In August 2010, The Higher Learning Commission submit-
ted its response to the Department of Education’s special review.

In	December	2010,	NACIQI	reviewed	The	Higher	Learning	Commission’s	status	as	a	recognized	accrediting	agency	based	
on the August 2010 response to the special review and a December 2008 interim report, the latter of which responded 
to a NACIQI review (unrelated to the OIG report) that occurred in 2007. NACIQI voted to continue The Higher Learning 
Commission’s recognition as an accrediting agency but also ordered the agency to submit an additional compliance 
report	in	one	year.	At	its	December	2011	meeting,	NACIQI	characterized	The	Higher	Learning	Commission’s	report	as	
“informal” and noted that no vote was to be taken on it. As explained elsewhere in this annual report, on October 29, 
2010, the Department of Education published final regulations that, in part, seek to address OIG’s concerns regarding 
measurement of credit hours. In November 2011, The Higher Learning Commission revised its policies to address the 
Department of Education’s new regulations regarding credit hours. If The Higher Learning Commission were to lose its 
ability to serve as an accrediting agency for Title IV programs, we may lose our ability to participate in Title IV programs. 
NACIQI is next scheduled to review the Higher Learning Commission for recognition purposes in Spring 2013.

As	stated	above,	we	also	are	accredited	by	DETC,	which	is	a	national	accrediting	agency	recognized	by	the	Secretary	of	
Education for purposes of eligibility to participate in Title IV programs and other federal programs, such as tuition 
assistance programs of the United States Armed Forces. However, we believe many prospective students, employers, 
state	licensing	authorities	and	higher	education	organizations	may	view	accreditation	by	a	regional	accrediting	agency	to	
be more prestigious than accreditation by a national accrediting agency, and loss of our regional accreditation would 
reduce the marketability of the American Public University System even if we were to maintain our national accreditation. 
NACIQI is next scheduled to review DETC for recognition purposes in Spring 2012.

We also believe that regional accreditation has been important in our outreach to military personnel, who we believe are 
often counseled that regional accreditation is an important consideration when selecting a postsecondary institution. 
Similarly, obtaining regional accreditation has allowed us to reach additional service members by joining portions of the 
Servicemembers Opportunity Colleges Degree Network System, a Department of Defense, or DoD, program that pro-
motes its member institutions to military professionals and that was previously closed to us.

In	addition	to	institutional	accreditation,	certain	specialized	accrediting	agencies	accredit	specific	programs	at	our	
university.	Accreditation	of	a	program	by	a	specialized	accrediting	agency	signifies	that	the	program	meets	the	standards	
of	that	agency.	We	have	the	following	specialized	accreditations:

•	 Accreditation	Council	for	Business	Schools	and	Programs	accredits	our	Associate	of	Arts	in	Business	Administration,	

bachelor of business Administration, bachelor of Arts in Marketing, Master of business Administration

•	 Foundation	for	Higher	Education	Accreditation	accredits	our	Emergency	and	Disaster	Management	program.

If	we	fail	to	satisfy	the	standards	of	these	specialized	accrediting	agencies,	we	could	lose	the	specialized	accreditation	
for the affected programs, which could result in materially reduced student enrollments in those programs and prevent 
our students from seeking and obtaining appropriate licensure in their fields.

Nature of Federal, State and Private Financial Support for Postsecondary Education
Our students finance their education through a combination of individual resources, tuition assistance programs of the 
United States Armed Forces, education benefits administered by the Department of Veterans Affairs, private loans, corporate 
reimbursement programs, and Title IV programs. Participation in these programs adds to the regulation of our operations.

Form 10-K

27

Tuition Assistance. Service members of the United States Armed Forces are eligible to receive tuition assistance from their 
branch of service through the Uniform Tuition Assistance Program of the DoD. Service members may use this tuition assis-
tance to pursue postsecondary degrees at postsecondary institutions that are accredited by accrediting agencies that are 
recognized	by	the	Secretary	of	Education.	For	our	undergraduate	programs	we	have	established	tuition	rates	per	semester	
credit hour that can be 100% covered by DoD tuition assistance funds to undergraduate military students to attend our 
institution provided that the student does not exceed the annual limits per student. Each branch of the armed forces has 
established its own rules for the tuition assistance programs of DoD. Pursuant to these rules, in order for a service member 
to use his or her tuition assistance funds at American Public University System, we need to maintain our state licensure and 
either our regional or national accreditation and the service member must maintain satisfactory academic progress and must 
also progress in a timely manner toward completion of his or her degree, among other requirements.

To the extent that tuition assistance programs do not cover the full cost of tuition for service members, service members 
may also use their benefits under the Montgomery GI bill or the Post-9/11 Veterans Educational Assistance Act of 2008, 
or the Post-9/11 GI bill, as amended, through the GI bills’ Top-Up feature. The U.S. Department of Veterans Affairs, or 
VA, administers the GI bills. If we lost our eligibility to receive tuition assistance from the United States Armed Forces, or 
if the amount of tuition assistance per service member is reduced, military service members would need to seek alterna-
tive funds. While they may be able to use their education benefits under the Montgomery GI bill or Post-9/11 GI bill in 
lieu of DoD tuition assistance funds, we believe that option would not be attractive to these students. As a result, the 
inability to participate in DoD tuition assistance programs, and any reduction in the funding for DoD tuition assistance 
programs, could have a material adverse effect on our operations.

In 2010, both the U.S. Congress and DoD increased their focus on DoD tuition assistance that is used for distance education and 
programs at proprietary institutions. In August 2010, DoD issued proposed regulations that would increase oversight of educa-
tional programs offered to active duty servicemembers. The proposed rules would require all institutions to sign a Memorandum 
of Understanding, or MOU, outlining certain commitments and agreements between the institution and DoD prior to accepting 
funds under the tuition assistance program. For example, the MOU would require an institution to agree to support DoD regulatory 
guidance, adhere to a bill of rights that is specified in the regulations, and participate in the proposed Military Voluntary Education 
Review program, or MVER. MVER would extend DoD’s existing Military Installation Voluntary Educational Review (under which 
DoD contracts with the American Council on Education to examine the quality of educational programs offered to service-
members on military installations) to institutions offering instruction to servicemembers through distance education. 
Under the MOU, institutions must also agree to adhere to the principles and criteria established by the Servicemembers 
Opportunity Colleges Degree Network System regarding the transferability of credit and the awarding of credit for military 
training and experience. Institutions are required to sign the MOU by March 30, 2012. We have signed DoD’s standard MOU.

In September 2010, the U.S. House of Representatives Armed Services Committee’s Subcommittee on Oversight and 
Investigations held a hearing entitled “A Question of Quality and Value: Department of Defense Oversight of Tuition 
Assistance Used for Distance Learning and For-Profit Colleges.” both DoD officials and Subcommittee members expressed 
concern about DoD’s oversight of distance education programs, especially those offered by proprietary institutions. 
Similarly,	in	December	2010,	the	Senate	Health	Education	Labor	&	Pensions	Committee,	or	HELP	Committee,	released	a	
report entitled “benefitting Whom For-Profit Education Companies and the Growth of Military Educational benefits,” which 
raised questions about the growing share of DoD tuition assistance and Post-9/11 Veterans Educational Assistance Act of 
2008 benefits received by proprietary institutions. In March 2011, the Government Accountability Office, or GAO, pub-
lished a report entitled “DoD Education benefits: Increased Oversight of Tuition Assistance Program is Needed,” which 
offered several recommendations for improving accountability within the tuition assistance program. In September 2011, 
the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services, and International 
Security held a hearing focused on the classification of military education benefits under the “90/10 Rule,” which requires 
institutions receiving Title IV aid to derive at least 10 percent of their revenue from non-Title IV program sources. Some of 
the panelists suggested that the classification of military benefits as a non-Title IV program revenue source has led some 
for-profit institutions to recruit aggressively and sometimes illegally members of the military in order to ensure compliance 
with	the	90/10	Rule.	Senator	Harkin,	Chairman	of	the	Senate	Committee	on	Health,	Education,	Labor	&	Pensions	spoke	
on	the	Senate	floor	on	May	19,	2011	and	hosted	a	press	conference	on	September	22,	2011	to	encourage	reformation	of	
the 90/10 Rule. See the discussion below under “Regulation of Title IV Financial Aid Programs—The “90/10 Rule” for 
further discussion of proposed changes to the manner in which the 90/10 Rule is calculated.

28

AMERICAN PUbLIC EDUCATION, INC.

At this time, we cannot predict the extent to which, or whether, the congressional hearings and report, or advocacy from 
other	organizations	or	parts	of	the	government,	will	affect	DoD’s	current	rulemaking	or	result	in	legislation	or	other	
regulations that would limit or condition the participation of proprietary institutions or distance education programs in 
DoD tuition assistance programs.

In October 2011, the Marine Corps announced, and later rescinded, new tuition assistance rules that cut the maximum 
benefit for its service members from $4,500 per year to $875 per year and reduced the tuition assistance from $250 per 
credit hour to $175 per credit hour. Although undergraduate tuition assistance levels have been restored to their prior 
levels with retroactive benefits to affected service members, the Marine Corps has warned that the current levels of 
funding are not sustainable. The Marine Corps did reduce graduate level tuition assistance from $350 per credit hour to 
$250 per credit hour, which is consistent with the current tuition assistance payments from the other military services. We 
anticipate that the other services will also consider potential changes to the tuition assistance program. by February 20, 
2012, DoD is required to submit a report to the Senate and House Armed Services Committees on how to increase the 
efficiency of tuition assistance program funding, including the effects of changing the program to require service members 
to pay 25% of their tuition expenses.

In addition, in October 2011, DoD announced that while it will maintain the current levels of tuition assistance in the 
near term, it plans to consider changes as part of a holistic review of the military compensation package. We believe 
modifications to the tuition assistance program may include a reduced per undergraduate credit tuition benefit (currently 
$250), a decrease in the annual cap (currently $4,500), and/or a requirement that service members pay out-of-pocket 
for a portion of their tuition, among other possible changes.

If tuition assistance payments are reduced, we believe that most service members would be eligible and able to finance 
out-of-pocket tuition costs resulting from this shortfall using their “Top Up” benefits under the GI bills, which allow 
service members to use a portion of their GI bill benefits while still on active duty. However, we do not know whether in 
the long-term service members would be willing to use the Top-Up option, or whether the increased administrative 
process in using the Top-Up option or covering the shortfall through other funding sources would lead to service mem-
bers deciding not to enroll or enrolling at a slower rate.

We are unable to estimate the effect of future expected changes to the tuition assistance programs or whether the 
services would impose other criteria in addition to the level of reimbursement that would impact enrollments from service 
members. We are also unable to estimate the response that our competitors would take to reduced tuition assistance 
payments or the willingness of service members to use the Top-Up option available under the veterans education benefits 
programs. In this regard, our competitors, particularly those with larger student populations or a smaller concentration of 
students from the military, may be better situated to lower the cost of tuition to service members.

If we are no longer able to receive tuition assistance payments or the tuition assistance program is reduced or elimi-
nated, our enrollments and revenues could be significantly reduced, which would result in a material adverse effect on 
our results of operations and financial condition.

Title IV Programs. The federal government provides a substantial part of its support for postsecondary education 
through Title IV programs, in the form of grants and loans to students who can use those funds at any institution that 
has been certified by the Department of Education to participate in Title IV programs. Title IV program aid is primarily 
awarded on the basis of financial need, generally defined as the difference between the cost of attending the institution 
and the amount a student can reasonably contribute to that cost. All recipients of Title IV program funds must maintain 
satisfactory academic progress and must also progress in a timely manner toward completion of their program of study. 
In addition, each school must ensure that Title IV program funds are properly accounted for and disbursed in the correct 
amounts to eligible students.

We were first certified to participate in Title IV programs in September 2006. The Department of Education has approved 
us to participate in the following Title IV programs (described below): (1) the Federal Family Education Loan Program (the 
“FFEL Program”), (2) William D. Ford Federal Direct Loan Program (the “Direct Loan Program”), (3) the Federal Pell Grant 
program, (4) campus-based programs, and (5) Teacher Education Assistance for College and Higher Education Grant 
Program (the “TEACH Grant Program”).

Form 10-K

29

(1) FFEL Program. On March 30, 2010, President Obama signed the Healthcare and Education Affordability Reconciliation 
Act of 2010. The legislation, which is known for its overhaul of the healthcare system, eliminated the FFEL Program. Under 
the FFEL Program, banks and other lending institutions made loans to students and parents of dependent students. As of 
July 1, 2010, those lending institutions are no longer able to act as lenders of federal student loans, and no new loans 
can be originated through the FFEL Program. The FFEL Program includes the Federal Stafford Loan Program, the Federal 
PLUS Program (which, beginning on July 1, 2006, provided for loans to graduate and professional students as well as 
parents of dependent undergraduate students), and the Federal Consolidation Loan Program. If a student defaults on a 
loan,	payment	is	guaranteed	by	a	federally	recognized	guaranty	agency,	which	is	then	reimbursed	by	the	Department	of	
Education.	Students	who	demonstrate	financial	need	may	qualify	for	a	subsidized	Stafford	loan.	With	a	subsidized	Stafford	
loan, the federal government will pay the interest on the loan while the student is in school and during any approved 
periods	of	deferment,	until	the	student’s	obligation	to	repay	the	loan	begins.	Unsubsidized	Stafford	loans	are	available	to	
students	who	do	not	qualify	for	a	subsidized	Stafford	loan	or,	in	some	cases,	in	addition	to	a	subsidized	Stafford	loan.	As	
of December 31, 2009, we ceased to participate actively in the FFEL Program.

(2) Direct Loan Program. Under the Direct Loan Program, the Department of Education makes loans directly to students 
rather	than	guaranteeing	loans	made	by	lending	institutions.	The	Direct	Loan	Program	includes	the	Direct	Subsidized	
Loan,	the	Direct	Unsubsidized	Loan,	the	Direct	PLUS	Loan	(including	loans	to	graduate	and	professional	students),	and	
the	Direct	Consolidation	Loan.	The	terms	and	conditions	of	the	Direct	Subsidized	Loan,	the	Direct	Unsubsidized	Loan,	
the Direct PLUS Loan, and the Direct Consolidation Loan are generally comparable to those of the Federal Stafford 
Subsidized	Loan,	the	Federal	Stafford	Unsubsidized	Loan,	the	Federal	PLUS	Loan,	and	the	Federal	Consolidation	Loan,	
respectively. As of June 1, 2009, APUS has originated all new loans for students and their parents through the Direct 
Loan	Program.	The	Budget	Control	Act	of	2011,	signed	into	law	on	August	2,	2011,	eliminated	Direct	Subsidized	Loans	
for	graduate	and	professional	students,	as	of	July	1,	2012.	The	terms	and	conditions	of	subsidized	loans	originated	prior	
to July 1, 2012 are unaffected by the law.

(3) Federal Grant Programs. Grants under the Federal Pell Grant program are available to eligible students based on 
financial need and other factors. An institution that is certified for Pell Grant purposes is considered to be certified for 
the Academic Competitiveness Grant (“ACG Grant”) Program and National Science and Mathematics Access to Retain 
Talent Grant (“SMART Grant”) Program, if it has at least one academic program that is ACG Grant/SMART Grant-eligible. 
However,	authorization	for	the	ACG	Grant	Program	and	SMART	Grant	Program	expired	as	of	July	1,	2011.

(4) Campus-Based Programs. The “campus-based” Title IV programs include the Federal Supplemental Education 
Opportunity Grant program, the Federal Work-Study program and the Federal Perkins Loan program. We do not actively 
participate in any campus-based program.

(5) Teacher Education Assistance for College and Higher Education (TEACH) Grant Program. The TEACH Grant Program 
provides up to $4,000 a year in grant assistance to undergraduate, post-baccalaureate, and graduate students who 
agree to serve for at least four years as full-time “highly qualified” teachers in high-need fields in public or not-for-profit 
private elementary or secondary schools that serve students from low-income families.

Additional Sources of Financial Support. In addition to the programs stated above, eligible students may participate in 
several other financial aid programs or receive support from other governmental and private sources. For example, some 
of our students who are veterans use their benefits under the GI bills to cover their tuition. Certain of our students are 
also eligible to receive funds from other education assistance programs administered by the Department of Veterans 
Affairs. Pursuant to federal law providing benefits for veterans and reservists, we are approved for education of veterans 
and members of the selective reserve and their dependents by the state approving agencies in Virginia and West 
Virginia. We offer institutional financial aid to eligible students. In certain circumstances, our students may access 
alternative loan programs. Alternative loans are intended to cover the difference between what the student receives from 
all financial aid sources and the full cost of the student’s education. Students can apply to a number of different lenders 
for this funding at current market interest rates. Finally, some of our students finance their own education or receive full 
or partial tuition reimbursement from their employers.

The Post-9/11 GI bill expanded education benefits for veterans who have served on active duty since September 11, 
2001, including reservists and members of the National Guard. As originally passed, the Post-9/11 GI bill provided that 

30

AMERICAN PUbLIC EDUCATION, INC.

eligible veterans could receive benefits for tuition purposes up to the cost of in-state tuition at the most expensive public 
institution of higher education in the state where the veteran was enrolled. In addition, veterans who were enrolled in 
classroom-based programs or “blended programs” (programs that combine classroom learning and distance learning) 
could receive monthly housing stipends, while veterans enrolled in wholly distance-based programs were not entitled to a 
monthly housing stipend. The provisions regarding education benefits for post-9/11 veterans took effect August 1, 2009. 
The Post-9/11 GI bill also increased the amount of education benefits available to eligible veterans under pre-existing 
Montgomery	GI	Bill.	The	legislation	also	authorized	expansion	of	service	members’	ability	to	transfer	veterans’	education	
benefits to family members.

On January 4, 2011, President Obama signed the Post-9/11 Veterans Educational Assistance Improvements Act of 
2010, or Improvements Act, which amends the Post-9/11 GI bill in several pertinent respects. The Improvements Act 
alters the way benefits related to tuition and fees are calculated. For nonpublic U.S. institutions, the Improvements Act 
bases the benefits related to tuition and fees on the net cost to the student (after accounting for state and federal aid, 
scholarships, institutional aid, fee waivers, and similar assistance) rather than the charges established by the institution, 
and it replaces the state-dependent benefit cap with a single national cap of $17,500. In addition, veterans pursuing a 
program of education solely through distance learning on a more than half-time basis are eligible to receive up to 50% of 
the national average of the basic housing allowance available to service members who are at military pay grade E-5 and 
have dependents. Most Improvements Act changes took effect on August 1 or October 1, 2011, though changes to rules 
regarding eligibility for benefits were effective immediately or retroactively to the effective date of the Post-9/11 GI bill. 
The Improvements Act did not change the Post-9/11 GI bill’s provision that allows veterans to receive up to $1,000 per 
academic year for books, supplies, equipment, and other education costs.

As discussed above, in recent months, Congress has shown increased concern about the proportion of Post-9/11 GI bill 
benefits received by proprietary institutions. The December 2010 HELP Committee report examining the growing share of 
DoD tuition assistance and Post-9/11 GI bill benefits directed to proprietary institutions questioned whether those 
proprietary institutions are producing adequate student outcomes. The report also listed by name 30 proprietary institu-
tions, including American Public University System, along with the amount of DoD tuition assistance and Post-9/11 GI bill 
benefits received by each institution.

Regulation of Title IV Financial Aid Programs
To be eligible to participate in Title IV programs, an institution must comply with specific standards and procedures set 
forth in the Higher Education Act and the regulations issued thereunder by the Department of Education. An institution 
must,	among	other	things,	be	licensed	or	authorized	to	offer	its	educational	programs	by	the	state	within	which	it	is	
physically	located	(in	our	case,	West	Virginia)	and	maintain	institutional	accreditation	by	a	recognized	accrediting	agency.	
In May 2008, we were fully recertified to participate in Title IV programs after having completed an initial period of partici-
pation during which we were provisionally certified. In August 2008, we were deemed to have undergone a change in 
ownership and control requiring review by the Department of Education in order to reestablish our eligibility and continue 
participation in Title IV programs. In connection with this review, we submitted to the Department of Education a change in 
ownership application that included the submission of required documentation, including a letter from The Higher Learning 
Commission indicating that it had approved the change. On October 2, 2008, we received a letter from the Department 
of Education approving the change in ownership and control and granting us provisional certification until September 30, 
2010. On July 2, 2010, we received a letter from the Department of Education notifying us that we are fully recertified to 
participate in Title IV programs through December 31, 2014, and that we are no longer provisionally certified. See “Eligibility 
and Certification Procedure” and “Regulatory Actions and Restrictions on Operations” below for more information.

The substantial amount of federal funds disbursed through Title IV programs, the large number of students and institu-
tions participating in these programs and allegations of fraud and abuse by certain for-profit institutions have caused 
Congress to initiate a congressional investigation into for-profit institutions and to require the Department of Education 
to exercise considerable regulatory oversight over for-profit institutions of higher learning. Accrediting agencies and state 
education agencies also have responsibilities for overseeing compliance of institutions with Title IV program require-
ments. As a result, our institution is subject to extensive oversight and review. In 2011, extensive new and amended 
Department of Education regulations went into effect. The Department of Education has initiated a new rulemaking to 
address the federal student loan programs and teacher preparation programs, and Congress recently enacted legislation 

Form 10-K

31

that may lead to new Department of Education regulations. The Department periodically revises its regulations and 
changes its interpretations of existing laws and regulations. For all these reasons, we cannot predict with certainty how 
the Title IV program requirements will be applied in all circumstances. See “Recent Congressional Action,” “Recent 
Regulatory Changes,” and “Pending Regulatory Changes” below for more information.

Significant factors relating to Title IV programs that could adversely affect us include the following:

Recent Congressional Action. As explained below, in recent years, Congress has enacted a number of substantial changes 
to Title IV programs, both in terms of the structure of the programs themselves and the requirements imposed upon institu-
tions participating in those programs. Congress has also initiated an examination of the for-profit postsecondary education 
sector that could result in legislation or additional regulations that could materially affect our business. In addition, on an 
annual basis, Congress makes budgetary and appropriations decisions that could materially affect our business.

Congress	reauthorizes	the	Higher	Education	Act	approximately	every	five	to	six	years.	On	August	14,	2008,	the	Higher	
Education	Opportunity	Act,	or	HEOA,	the	most	recent	reauthorization	of	the	Higher	Education	Act,	was	enacted.	HEOA	
provisions are effective upon enactment, unless otherwise specified in the law. Selected HEOA provisions are described in 
relevant parts of this annual report. HEOA includes numerous new and revised requirements for higher education institu-
tions and thus increases substantially regulatory burdens imposed on such institutions under the Higher Education Act.

During 2009, the Department of Education developed regulations to implement HEOA changes to the Higher Education Act. 
The Department of Education published final regulations in October 2009. Those regulations took effect July 1, 2010. If our 
efforts to comply with HEOA’s provisions are inconsistent with how the Department of Education interprets those provisions, 
we may be found to be in noncompliance with such provisions and the Department of Education could impose monetary 
penalties, place limitations on our operations, and/or condition or terminate our eligibility to receive Title IV program funds.

On March 30, 2010, President Obama signed the Healthcare and Education Affordability Reconciliation Act of 2010, or 
Reconciliation Act. The Reconciliation Act, which is widely known for its overhaul of the healthcare system, amended the 
Higher Education Act to eliminate the FFEL Program. As of July 1, 2010, private banks could no longer act as lenders of 
federal student loans, and no new Stafford, PLUS, or consolidation loans could be disbursed through the FFEL Program. 
Instead, institutions were required to transition to the Direct Loan Program by July 1, 2010 in order to continue to 
participate in the major federal loan programs. This deadline did not affect American Public University System, as we had 
ceased to participate actively in the Direct Loan Program as of December 31, 2009.

On August 2, 2011, President Obama signed The budget Control Act of 2011, or bCA. The bCA eliminated Direct 
Subsidized	Loans	for	graduate	and	professional	students,	as	of	July	1,	2012.	The	terms	and	conditions	of	subsidized	
loans originated prior to July 1, 2012 are unaffected by the law.

On December 23, 2011, President Obama signed the Consolidated Appropriations Act of 2012. The law includes a 
number	of	provisions	that	significantly	affect	federal	student	aid	programs	authorized	under	Title	IV	of	the	Higher	
Education	Act.	For	example,	it	reduces	the	income	threshold	at	which	students	are	assigned	“an	automatic	zero	
expected family contribution” for purposes of awarding financial aid for the 2012-2013 award year. Under the Act, 
students	who	do	not	have	a	high	school	diploma	or	a	recognized	equivalent	(e.g.,	GED)	or	do	not	meet	an	applicable	
home school requirement and who first enroll in a program of study on or after July 1, 2012 will not be eligible to receive 
Title IV aid. The Act also set the maximum Pell Grant award for 2012-2013 at $5,500 and made several changes to the 
Federal Pell Grant program, including establishing that, beginning with the 2012-2013 award year, students may not 
receive a Pell Grant if they are not eligible for at least ten percent of the maximum Pell Grant award for the academic 
year and reducing the duration of a student’s Pell Grant eligibility to 12 semesters from 18 semesters. The Act temporar-
ily	eliminates	the	interest	subsidy	provided	for	Direct	Subsidized	Loans	during	the	six-month	grace	period	immediately	
following termination of enrollment.

We cannot predict with certainty whether or when Congress might act to amend further the Higher Education Act. The 
elimination of additional Title IV programs, material changes in the requirements for participation in such programs, or 
the substitution of materially different programs could increase our costs of compliance and could reduce the ability of 
certain students to finance their education at our institution.

32

AMERICAN PUbLIC EDUCATION, INC.

beginning in June 2010, the Senate HELP Committee held a series of hearings related to for-profit postsecondary 
education institutions. Also in June, the House Education and Labor Committee held a hearing to examine accreditors’ 
standards and procedures pertinent to higher education institutions’ policies on credit hours and program length, 
including those of The Higher Learning Commission. During each of the hearings, some committee members raised 
concerns about the growing proportion of federal student financial aid going to for-profit schools. On August 4, 2010, the 
Senate HELP Committee held a hearing to examine the student recruitment experience at for-profit postsecondary 
education institutions, and on September 30, 2010, the Senate HELP Committee held a hearing on the federal invest-
ment in for-profit education and the resulting student outcomes. The Senate HELP Committee held additional hearings in 
2011. On March 10, 2011, the Committee held a hearing to present a case study of another for-profit postsecondary 
education institution, its educational services, and the role of accreditor, state, and federal oversight. On June 7, 2011, 
the Senate HELP Committee held a hearing on financial outcomes of students at for-profit colleges. At a number of 
hearings, committee members have expressed concern about the amount of student loan debt taken on by students at 
for-profit institutions. On July 11, 2011, the HELP Committee hosted a roundtable discussion of policy solutions for 
improving for-profit postsecondary education.

On June 21, 2010, the chairmen of the House and Senate education committees, along with other members of 
Congress, asked the GAO to review various aspects of the for profit education sector, including recruitment practices, 
educational quality, student outcomes, the sufficiency of integrity safeguards against waste, fraud and abuse in Title IV 
programs, and the degree to which for-profit schools’ revenue is comprised of Title IV and other federal funding sources. 
On August 4, 2010, the GAO released a report based on a three-month undercover investigation of recruiting practices at 
for-profit schools. The report concluded that employees at a non-random sample of 15 for-profit schools (which did not 
include American Public University System) made deceptive statements to students about accreditation, graduation 
rates, job placement, program costs, or financial aid. On November 30, 2010, the GAO issued a revised version of that 
report that corrected or further explained a number of the instances of allegedly deceptive conduct. The GAO reported 
that the revisions were made because additional information came to light and explained that the revisions do not alter 
any of its findings or the overall message of the report. On October 31, 2011, the GAO released a second report follow-
ing additional undercover investigation related to enrollment, cost, financial aid, course structure, substandard student 
performance, withdrawal, and exit counseling. The report concluded that while some of the 15 unidentified for-profit 
schools investigated appeared to follow existing policies, others did not. Although the report identified a number of 
deficiencies in specific instances, it made no recommendations. On December 7, 2011, the GAO released a report that 
attempted to compare the quality of education provided by for-profit, nonprofit, and public institutions based upon 
multiple outcome measures including graduation rates, pass rates on licensing exams, employment outcomes, and 
student loan default rates. The report found that students at for-profit institutions had higher graduation rates for 
certificate programs, similar graduation rates for associate’s degree programs, and lower graduation rates for bachelor’s 
degree programs than students at nonprofit and public institutions. It also found that a higher proportion of bachelor’s 
degree recipients from for-profit institutions took out loans than did degree recipients from other institutions and that 
some evidence exists that students at for-profits institutions default on their student loans at higher rates. On nine of 
the ten licensing exams reviewed, graduates of for-profit institutions had lower pass rates than students from nonprofit 
and public institutions.

On August 5, 2010, we were among 30 for-profit schools to receive a letter from Senator Tom Harkin, Chairman of the 
HELP Committee, requesting documents as part of a review of matters related to for-profit postsecondary education 
institutions whose students receive federal student financial aid. The document request sought information on loan 
default rates; institutional spending; program costs; student outcomes, such as completion and placement rates; and 
recruiting practices, such as use of third-party lead generators. During a September 30, 2010 HELP Committee hearing, 
Senator Harkin released a report entitled “The Return on Federal Investment in For-Profit Education: Debt Without a 
Diploma.” The report, which was based in part on the analysis of documents received from some of the for-profit schools 
without identifying any specific institutions, focused on for-profit schools’ increasing profits, the growing proportion of 
federal	funds	flowing	to	for-profit	schools,	and	the	high	debt	levels	amassed	by	some	for-profit	school	students.

We incurred significant legal and other costs in responding to the congressional inquiry. We cannot predict the extent to 
which, or whether, Congress’s examination could lead to new legislation or Department of Education regulations that 
would limit or condition participation of for-profit schools in Title IV programs.

Form 10-K

33

In addition, on an annual basis, Congress reviews and determines appropriations for Title IV programs through the 
budget and appropriations process. A reduction in federal funding levels of such programs could reduce the ability of 
certain students to finance their education. These changes, in turn, could lead to lower enrollments, require us to 
increase our reliance upon alternative sources of student financial aid and impact our growth plans. The loss of or a 
significant reduction in Title IV program funds available to our students could reduce our enrollment and revenue and 
possibly have a material adverse effect on our business and plans for growth. In addition, the legislation and implement-
ing regulations applicable to our operations have been subject to frequent revisions, many of which have increased the 
level of scrutiny to which for-profit postsecondary education institutions are subjected and have raised applicable stan-
dards. If we were not to continue to comply with legislation and implementing regulations applicable to our operations, 
such noncompliance might impair our ability to participate in Title IV programs, offer educational programs or continue to 
operate. Certain of the statutory and regulatory requirements applicable to us are described below.

Recent Regulatory Changes. In 2009-2010, the Department of Education conducted negotiated rulemaking to develop 
regulations to address matters related to the integrity of Title IV programs. Negotiated rulemaking is a process required 
by the Higher Education Act to allow affected constituencies to share with the Department of Education their views on 
regulatory issues before the Department issues proposed regulations. The negotiated rulemaking addressed, among 
other	topics,	institutional	eligibility	issues	(such	as	state	authorization	for	postsecondary	education	institutions),	defini-
tional	issues	(such	as	the	definition	of	“gainful	employment	in	a	recognized	occupation”	and	“credit	hour”	for	certain	
eligibility and other purposes), student eligibility issues (including the validity of high school diplomas), and other Title IV 
provisions (such as incentive payments and misrepresentation). The negotiated rulemaking committee failed to reach 
consensus on the entire regulatory package that was the subject of negotiation. Accordingly, the Department of 
Education was not required to use any language that was developed during negotiations, including language on which the 
negotiators reached tentative agreement.

On June 18, 2010, the Department of Education issued a Notice of Proposed Rulemaking, or NPRM, with respect to many 
of the issues subject to the negotiated rulemaking process, other than the metrics for determining compliance with the 
gainful employment requirement. On July 26, 2010, the Department of Education issued an NPRM regarding various 
elements of the gainful employment requirement, specifically the information that must be disclosed to prospective stu-
dents, the information that must be reported to the Department of Education, and the metrics that will be used to deter-
mine compliance with the requirement. On October 29, 2010, the Department of Education issued final regulations for the 
regulations proposed in the June 18 NPRM, as well as final regulations regarding gainful employment programs, including 
disclosure and reporting requirements for programs that must prepare for gainful employment and procedures under which 
an institution must apply for approval to offer an educational program that prepares students for gainful employment in a 
recognized	occupation.	The	October	29	final	regulations	were	effective	July	1,	2011.	On	June	13,	2011,	the	Department	of	
Education published final regulations on metrics for gainful employment programs effective July 1, 2012.

On January 21, 2011, the Association of Private Sector Colleges and Universities (“APSCU”) filed a lawsuit in the U.S. 
District Court for the District of Columbia challenging the October 29, 2010 final regulations on program integrity related 
to	the	state	authorization,	incentive	compensation,	and	misrepresentation	requirements	on	the	grounds	that	such	
regulations exceeded the Department of Education’s statutory and constitutional authority. The District Court vacated 
the section of the regulations that requires an institution that offers postsecondary education through distance educa-
tion to students in a state in which the institution is not physically located or in which it is otherwise subject to the 
state’s jurisdiction to meet the state’s requirements for postsecondary distance education providers. The District Court 
let	stand	the	remainder	of	the	state	authorization	regulation	as	well	as	the	regulations	related	to	incentive	compensation	
and misrepresentation. both the Department of Education and APSCU are appealing the ruling, and the lawsuit is 
pending before the U.S. Court of Appeals for the District of Columbia.

On July 20, 2011, APSCU filed a lawsuit in the U.S. District Court for the District of Columbia challenging the Department 
of Education’s October 29, 2010 and June 13, 2011 final regulations on gainful employment. The lawsuit challenges the 
reporting and disclosure regulations, the metrics used to calculate gainful employment, and the new program approval 
regulations.	APSCU	alleges	that	the	regulations	represent	overreaching	by	the	Department	of	Education,	conflict	with	
congressional	intent,	and	were	developed	through	a	flawed	administrative	process	that	violated	the	Administrative	
Procedure Act, the HEA, and the Constitution. The lawsuit is currently pending.

34

AMERICAN PUbLIC EDUCATION, INC.

Gainful Employment. To be eligible for Title IV funding, certain academic programs, including all degree and non-degree 
programs at proprietary institutions of higher education (other than, in limited circumstances that apply to our university, 
certain	liberal	arts	programs),	must	prepare	students	for	gainful	employment	in	a	recognized	occupation.	The	disclosure	
and reporting requirements and metrics for compliance are described below.

(a) Disclosure: beginning July 1, 2011, for the most recently completed award year, all institutions must disclose to 
prospective students, with respect to each of their gainful employment programs, occupations that the program 
prepares students to enter, total cost of the program, on-time graduation rate, job placement rate, if applicable, 
and the median loan debt of program completers. Institutions must update such information within a reasonable 
period of time after the information becomes available.

(b) Reporting: With respect to each gainful employment program, institutions must annually report to the Department 
of Education information regarding each enrolled student, including the amount of debt incurred under private 
loans and institutional finance plans, matriculation information, and end of year enrollment information. 
Information related to award year 2010-2011 (the most recently completed award year) as well as prior award 
years (2006-07 through 2009-2010) must have been reported by November 15, 2011. Institutions must report 
information for subsequent award years no earlier than September 30 of the calendar year in which the award year 
ends but no later than the date established by the Department of Education through notice in the Federal 
Register. If an institution is unable to supply all or some of the required information, it must provide an explana-
tion to the Department of Education.

(c)  Metrics: An academic program is considered to prepare students for gainful employment if it meets at least one of 

the following three metrics:

1.  Annual loan repayment rate. This metric measures the rate at which the federal student loan debt incurred by 
the applicable cohort of borrowers to attend the program is being repaid. Generally, the annual loan repayment 
rate for an academic program is the percentage of federal student loans incurred to fund the costs of a program 
that are in satisfactory repayment three to four years after entering repayment. Rates are calculated on a 
federal fiscal year basis. The repayment rate must be at least 35%. Institutions have an opportunity to challenge 
the repayment rate data.

2.  Discretionary income ratio. This metric compares (i) the annual repayment required on student loan debt 

attributable to tuition and fees by students who completed the program to (ii) their discretionary income. The 
median annual loan payment amount (calculated as described below) for the applicable cohort of students may 
not be higher than 30% of the greater of their average or median discretionary income. Discretionary income is 
the annual earnings of a program completer minus 150% of the U.S. Department of Health and Human Services 
(“HHS”) poverty guideline for a single person in the continental United States. The debt-to-discretionary income 
ratio examines students in their third or fourth year after graduation, calculated on a federal fiscal year basis. 
The earnings used will generally be based on information received by the U.S. Department of Education from the 
Social Security Administration, subject under certain circumstances to the use of the 25th percentile of bureau 
of Labor Statistics income data for specific “standard of occupational classification” codes for fiscal years 2012 
through 2014.

3.  Annual earnings ratio. This metric compares (i) the annual repayment required on student loan debt attributable 

to tuition and fees by students who completed the program to (ii) their actual annual earnings. The median 
annual loan payment amount for the applicable cohort of students may not be greater than 12% of the greater 
of their average or median annual earnings. The debt-to-actual earnings ratio examines students in their third or 
fourth year after graduation, calculated on a federal fiscal year basis. The earnings used will generally be based 
on information received by the U.S. Department of Education from the Social Security Administration, subject 
under certain circumstances to the use of the 25th percentile of bureau of Labor Statistics income data for 
specific “standard of occupational classification” codes for fiscal years 2012 through 2014.

Starting in 2012, the Department of Education will calculate the three metrics for each gainful employment 
program for each federal fiscal year, running from October 1 to September 30. An academic program that 
satisfied any one metric is considered to be preparing students for gainful employment. If an academic program 
fails all three metrics, the institution will have the opportunity to improve the performance of that program. After 

Form 10-K

35

one failure, the institution must disclose to enrolled and prospective students the amount by which the program 
missed minimal acceptable performance and the program’s plan for improvement. After two failures within three 
years, the institution must inform prospective and current students in the failing program that their debt may be 
unaffordable, that the program may lose eligibility, and what transfer options exist. After three failures within 
four years, the academic program loses eligibility to participate in Title IV programs for at least three years, 
although the program may be continued without federal student aid. These gainful employment standards are 
effective beginning July 1, 2012, and the Department of Education will begin calculating debt measures for 
fiscal year 2012 (October 1, 2011 to September 30, 2012). Institutions will be notified of failing programs 
based on that data. The earliest a program could lose eligibility under the gainful employment rule will be fiscal 
year 2015, based on its 2012, 2013 and 2014 performance under the above metrics. Eligibility losses in 2015 
will be limited to the lowest five percent of all programs among all institutions. The Department of Education has 
indicated its intent to release in 2012 institutional gainful employment metrics for informational purposes only.

In addition, final regulations issued October 29, 2010 require institutions to notify the Department of Education at least 
90 days before the commencement of a new educational program that prepares students for gainful employment in 
recognized	occupations	if	the	program	has	a	Classification	of	Instructional	Programs,	or	CIP,	code	under	the	taxonomy	of	
instructional program classifications and descriptions developed by the National Center for Education Statistics that is 
different from any other program offered by the institution, the program has the same CIP code as another program 
offered by the institution but leads to a different degree or certificate, or the institution’s accrediting agency determines 
the program to be an additional program. This notification must include information on the market need for the program, 
any performed wage analysis, any external program review and approval, and a demonstration of accreditation. The 
institution may proceed to offer the program, unless the Department alerts the institution at least 30 days before the first 
day of class that approval is required because the Department has identified concerns about the institution’s financial 
responsibility or capacity, the institution’s process or decision to add the new program, or certain other issues. If the 
Department of Education denies approval, the institution may not provide Title IV aid to students enrolled in that program. 
If the Department of Education denies approval, the institution may respond to the Department’s stated reasons for denial 
and request reconsideration. The final regulations were generally effective July 1, 2011. According to the Department, 
these notice and application procedures for new programs were intended to remain in place until the Department issued a 
new rule to implement performance-based standards for approving new programs using gainful employment measures. On 
September 27, 2011 the Department of Education issued an NPRM in which it proposed, among other changes, to define 
a smaller group of gainful employment programs for which an institution must obtain approval from the Department, 
including only programs that are the same as or substantially similar to programs performing poorly under the gainful 
employment metrics. The September 27 NPRM also included some additional procedural clarifications.

If our efforts to comply with the new and impending regulations are inconsistent with how the Department of Education 
interprets those regulations, either due to insufficient time to implement the necessary changes, uncertainty about the 
meaning of the rules, or otherwise, we may be found to be in noncompliance with such regulations and the Department 
of Education could impose monetary penalties, place limitations on our operations, and/or condition or terminate our 
eligibility to receive Title IV program funds. However, we cannot predict with certainty the effect the new and impending 
regulatory provisions will have on our business.

Eligibility and Certification Procedures. Each institution must apply periodically to the Department of Education for 
continued certification to participate in Title IV programs. Such recertification generally is required every six years, but 
may be required earlier, including when an institution undergoes a change of control. An institution may come under the 
Department of Education’s review when it expands its activities in certain ways, such as opening an additional location, 
adding a new program, or, in certain cases, when it modifies academic credentials that it offers. The Department of 
Education may place an institution on provisional certification status if it finds that the institution does not fully satisfy all 
of the eligibility and certification standards and in certain other circumstances, such as when an institution is certified 
for the first time or undergoes a change in ownership resulting in a change in control. During the period of provisional 
certification, the institution must comply with any additional conditions included in its program participation agreement. 
In addition, the Department of Education may more closely review an institution that is provisionally certified if it applies 
for approval to open a new location, add an educational program, acquire another school or make any other significant 
change. If the Department of Education determines that a provisionally certified institution is unable to meet 

36

AMERICAN PUbLIC EDUCATION, INC.

its responsibilities under its program participation agreement, it may seek to revoke the institution’s certification to 
participate in Title IV programs with fewer due process protections for the institution than if it were fully certified. 
Students attending provisionally certified institutions remain eligible to receive Title IV program funds.

On October 2, 2008, we received a letter from the Department of Education approving our August 2008 deemed change 
in ownership and control and granting us provisional certification until September 30, 2010. On July 2, 2010, we 
received a letter from the Department of Education notifying us that we are fully recertified to participate in Title IV 
programs through December 31, 2014, and that we are no longer provisionally certified. See “Regulatory Actions and 
Restrictions on Operations” for more information.

Distance Learning. We offer all of our existing degree, diploma and certificate programs from our headquarters in 
Charles Town, West Virginia via internet-based telecommunications. Under HEOA, an accreditor that evaluates institu-
tions offering distance education must require such institutions to have processes through which the institution estab-
lishes that a student who registers for a distance education program is the same student who participates in and 
receives credit for the program.

Under the final Department of Education regulations published on October 29, 2010, if an institution offers postsecond-
ary education through distance education to students in a state in which the institution is not physically located or in 
which it is otherwise subject to state jurisdiction as determined by the state, the institution must meet any state require-
ments for it to offer legally postsecondary distance education in that state. The institution must be able to document 
state approval for distance education if requested by the Department of Education. In addition, states must have a 
process to review and take appropriate action on complaints concerning postsecondary institutions. These new rules 
were to become effective July 1, 2011, although the Department of Education indicated in an April 20, 2011 guidance 
letter that it would not initiate any action to establish repayment liabilities or limit student eligibility for distance educa-
tion activities undertaken before July 1, 2014, provided the institution is making a good faith effort to identify and obtain 
necessary	state	authorization	before	that	date.

On July 12, 2011, however, a federal judge for the U.S. District Court for the District of Columbia vacated the portion of 
the	Department	of	Education’s	state	authorization	regulation	that	requires	online	education	providers	to	obtain	any	
required	authorizations	from	all	states	in	which	their	students	reside,	finding	that	the	Department	of	Education	had	failed	
to provide sufficient notice and opportunity for comment on the requirement. Should the requirement be enforced, 
however,	and	if	we	fail	to	obtain	required	state	authorization	to	provide	postsecondary	distance	education	in	a	specific	
state, we could lose our ability to award Title IV aid to students in that state.

Administrative Capability. Current Department of Education regulations specify extensive criteria by which an institution 
must establish that it has the requisite “administrative capability” to participate in Title IV programs. Failure to satisfy 
any of the standards may lead the Department of Education to find the institution ineligible to participate in Title IV 
programs or to place the institution on provisional certification as a condition of its participation. To meet the administra-
tive capability standards, an institution must, among other things:

•	 comply	with	all	applicable	Title	IV	program	regulations;

•	 have	capable	and	sufficient	personnel	to	administer	Title	IV	programs;

•	 have	acceptable	methods	of	defining	and	measuring	the	satisfactory	academic	progress	of	its	students;

•	 not	have	cohort	default	rates	above	specified	levels;

•	 have	various	procedures	in	place	for	safeguarding	federal	funds;

•	 not	be,	and	not	have	any	principal	or	affiliate	who	is,	debarred	or	suspended	from	federal	contracting	or	engaging	in	

activity that is cause for debarment or suspension;

•	 provide	financial	aid	counseling	to	its	students;

•	 refer	to	the	Department	of	Education’s	Office	of	Inspector	General	any	credible	information	indicating	that	any	
applicant, student, employee or agent of the institution has been engaged in any fraud or other illegal conduct 
involving Title IV programs;

Form 10-K

37

•	 submit	in	a	timely	manner	all	reports	and	financial	statements	required	by	the	regulations;

•	 report	annually	to	the	Secretary	of	Education	on	any	reasonable	reimbursements	paid	or	provided	by	a	private	

education lender or group of lenders to any employee who is employed in the institution’s financial aid office or who 
otherwise has responsibilities with respect to education loans;

•	 develop	and	apply	an	adequate	system	to	identify	and	resolve	discrepant	information	with	respect	to	a	student’s	

application for Title IV aid; and

•	 not	otherwise	appear	to	lack	administrative	capability.

The Department of Education’s final regulations published on October 29, 2010 amend the Department’s administrative 
capability standards in two respects. First, the final rules make a number of changes related to defining and measuring 
the satisfactory academic progress of students. Among other changes, the new rules require that an institution must 
evaluate satisfactory academic progress (1) at the end of each payment period if the length of the educational program 
is one academic year or less or (2) for all other educational programs, at the end of each payment period or at least 
annually to correspond to the end of a payment period. Second, the new regulations add an administrative capability 
standard	related	to	the	existing	requirement	that	students	must	have	a	high	school	diploma	or	its	recognized	equivalent	
in order to be eligible for Title IV aid. Under the new administrative capability standard, institutions must develop and 
follow procedures for evaluating the validity of a student’s high school diploma if the institution or the Secretary of 
Education has reason to believe that the student’s diploma is not valid.

If an institution fails to satisfy any administrative capability criteria or any other Department of Education regulation, the 
Department of Education may:

•	 require	the	repayment	of	Title	IV	funds;

•	 transfer	the	institution	from	the	“advance”	system	of	payment	of	Title	IV	funds	to	cash	monitoring	status	or	to	the	

“reimbursement” system of payment;

•	 place	the	institution	on	provisional	certification	status;	or

•	 commence	a	proceeding	to	impose	a	fine	or	to	limit,	suspend,	or	terminate	the	participation	of	the	institution	in	

Title IV programs.

If we are found not to have satisfied the Department of Education’s “administrative capability” requirements, we could 
lose, or be limited in our access to, Title IV program funding.

Third-Party Servicers. Department of Education regulations permit an institution to enter into a written contract with a 
third-party servicer for the administration of any aspect of the institution’s participation in Title IV programs. The 
third-party servicer must, among other obligations, comply with Title IV requirements and be jointly and severally liable 
with the institution to the Secretary of Education for any violation by the servicer of any Title IV provision. An institution 
must report to the Department of Education new contracts with or any significant modifications to contracts with 
third-party servicers as well as other matters related to third-party servicers. For example, we contract with the third-
party servicer Global Financial Aid Services, Inc., which performs activities related to our participation in Title IV pro-
grams. If Global Financial Aid Services, or any other third-party servicer, does not comply with applicable statute and 
regulations including the Higher Education Act, we may be liable for its actions, and we could lose our eligibility to 
participate in Title IV programs.

Financial Responsibility. The Higher Education Act and Department of Education regulations establish extensive stan-
dards of financial responsibility that institutions such as we must satisfy in order to participate in Title IV programs. 
These standards generally require that an institution provide the resources necessary to comply with Title IV program 
requirements and meet all of its financial obligations, including required refunds and any repayments to the Department 
of Education for liabilities incurred in programs administered by the Department of Education.

The Department of Education evaluates institutions on an annual basis for compliance with specified financial responsi-
bility standards. Generally, the standards require an institution to receive an unqualified opinion from its accountants on 
its audited financial statements, maintain sufficient cash reserves to satisfy refund requirements, meet all of its financial 

38

AMERICAN PUbLIC EDUCATION, INC.

obligations, and remain current on its debt payments. The financial responsibility standards include a complex formula 
that uses line items from the institution’s audited financial statements. The formula focuses on three financial ratios: (1) 
equity ratio (which measures the institution’s capital resources, financial viability, and ability to borrow); (2) primary 
reserve ratio (which measures the institution’s viability and liquidity); and (3) net income ratio (which measures the 
institution’s profitability or ability to operate within its means). An institution’s financial ratios must yield a composite 
score of at least 1.5 for the institution to be deemed financially responsible without the need for further federal over-
sight. The Department of Education may also apply such measures of financial responsibility to the operating company 
and ownership entities of an eligible institution. At the request of the Department of Education, we supply our consoli-
dated financial statements to the Department of Education for purposes of calculating the composite score. We have 
applied the financial responsibility standards to our consolidated financial statements as of and for the year ended 
December 31, 2011, and calculated a composite score of 3.0 out of a maximum score of 3.0. We therefore believe that 
we meet the Department of Education’s composite score standards. If the Department of Education were to determine 
that we did not meet the financial responsibility standards due to a failure to meet the composite score or other factors, 
we may be able to establish financial responsibility on an alternative basis by, among other things:

•	 posting	a	letter	of	credit	in	an	amount	equal	to	at	least	50%	of	the	total	Title	IV	program	funds	received	by	us	

during our most recently completed fiscal year;

•	 posting	a	letter	of	credit	in	an	amount	equal	to	at	least	10%	of	such	prior	year’s	Title	IV	program	funds	received	by	
us, accepting provisional certification, complying with additional Department of Education monitoring requirements 
and agreeing to receive Title IV program funds under an arrangement other than the Department of Education’s 
standard advance payment arrangement such as the “reimbursement” system of payment or cash monitoring; or

•	 complying	with	additional	Department	of	Education	monitoring	requirements	and	agreeing	to	receive	Title	IV	pro-
gram funds under an arrangement other than the Department of Education’s standard advance payment arrange-
ment such as the “reimbursement” system of payment or cash monitoring.

Failure to meet the Department of Education’s “financial responsibility” requirements, because we do not meet the 
Department of Education’s minimum composite score to establish financial responsibility or are unable to establish 
financial responsibility on an alternative basis or fail to meet other financial responsibility requirements, would cause us 
to lose access to Title IV program funding.

Title IV Return of Funds. Under the Department of Education’s return of funds regulations, when a student withdraws, an 
institution must return unearned funds to the Department of Education in a timely manner. An institution must first 
determine the amount of Title IV program funds that a student “earned.” If the student withdraws during the first 60% of 
any period of enrollment or payment period, the amount of Title IV program funds that the student earned is equal to a pro 
rata portion of the funds for which the student would otherwise be eligible. If the student withdraws after the 60% thresh-
old, then the student has earned 100% of the Title IV program funds. The Department of Education’s final regulations 
published on October 29, 2010 establish several new rules for determining when a student is considered withdrawn. 
Those rules went into effect July 1, 2011, and the Department of Education provided interpretive guidance in a July 20, 
2011 “Dear Colleague Letter.” Under the final regulations, an institution generally must treat a student in a module 
(defined as a course or courses that do not span the entire length of the payment period or enrollment period) as with-
drawn if the student does not complete all the instructional time that the student was scheduled to complete prior to 
withdrawing. We offer standard term-based modules and therefore must comply with the new rule. In addition, in certain 
circumstances, we use a student’s last day of attendance at an academically-related activity as the student’s withdrawal 
date for Title IV purposes. Under the final regulations, institutions that use the last day of attendance at an academically-
related activity must determine the relevant date based on accurate institutional records (not a student’s certificate of 
attendance). For online classes, “academic attendance” means engaging in an academically-related activity, such as 
participating in class through an online discussion or initiating contact with a faculty member to ask a question; simply 
logging into an online class does not constitute “academic attendance” for purposes of the return of funds requirements.

The institution must return to the appropriate Title IV programs, in a specified order, the lesser of (i) the unearned Title 
IV program funds or (ii) the institutional charges incurred by the student for the period multiplied by the percentage of 
unearned Title IV program funds. An institution must return the funds no later than 45 days after the date of the 
institution’s determination that a student withdrew. If such payments are not timely made, an institution may be 

Form 10-K

39

subject to adverse action, including being required to submit a letter of credit equal to 25% of the refunds the institu-
tion should have made in its most recently completed fiscal year. Under Department of Education regulations, late 
returns of Title IV program funds for 5% or more of students sampled in the institution’s annual compliance audit 
constitutes material noncompliance.

The “90/10 Rule.” A requirement of the Higher Education Act, commonly referred to as the “90/10 Rule,” applies only to 
“proprietary institutions of higher education,” which includes us. As discussed above, under the Higher Education Act, a 
proprietary institution is prohibited from deriving from Title IV funds, on a cash accounting basis (except for certain 
institutional loans) for any fiscal year, more than 90% of its revenues (as computed for 90/10 Rule purposes). Prior to the 
adoption of HEOA, an institution that violated the rule became ineligible to participate in Title IV programs as of the first 
day of the fiscal year following the fiscal year in which its Title IV revenue exceeded 90% of its revenues, and it was 
unable to apply to regain its eligibility until the next fiscal year.

HEOA changed the 90/10 Rule from an eligibility requirement to a compliance obligation that is part of an institution’s 
program participation agreement with the Department of Education. Accordingly, HEOA generally lessens the severity of 
noncompliance with the 90/10 Rule, although repeated noncompliance will result in loss of eligibility to participate in 
Title IV programs. Under the terms of HEOA, a proprietary institution of higher education that violates the 90/10 Rule for 
any fiscal year will be placed on provisional status for two fiscal years. Proprietary institutions of higher education that 
violate the 90/10 Rule for two consecutive fiscal years will become ineligible to participate in Title IV programs for at 
least two fiscal years and will be required to demonstrate compliance with Title IV eligibility and certification require-
ments for at least two fiscal years prior to resuming Title IV program participation. HEOA requires the Secretary of 
Education to disclose on its website any proprietary institution of higher education that fails to meet the 90/10 require-
ment and to report annually to Congress the relevant ratios for each proprietary institution of higher education. HEOA 
generally codifies the formula for 90/10 Rule calculations as set forth in preceding Department of Education regulations, 
but also expands on the Department of Education’s formula in certain respects, including by broadening the categories 
of funds that may be counted as non-Title IV revenue for 90/10 Rule purposes. HEOA’s changes to the 90/10 Rule took 
effect upon enactment, which occurred on August 14, 2008.

The Department of Education issued final regulations implementing the 90/10 Rule and certain other HEOA provisions on 
October 29, 2009. The final regulations were effective July 1, 2010. The regulations generally track the HEOA provisions, 
but clarify the treatment of certain types of revenue. The regulations require institutions to report in their annual financial 
statement audits not only the percentage of revenues derived from Title IV funds during the fiscal year, but also the 
dollar amount of the numerator and denominator of the 90/10 calculation and specified categories of revenue. The 
regulations shorten from 90 to 45 days the time period within which institutions must notify the Secretary of Education 
after the end of a fiscal year in which the institution failed to meet the 90/10 requirement.

Using the formula in effect prior to enactment of HEOA, we derived approximately 19% of our cash-basis revenues from 
eligible programs in 2008 compared to 14% in 2007 and 1% in 2006. Using the HEOA formula, we derived approximately 
19%, and 26% of our cash-basis revenues from Title IV program funds in 2009 and 2010, respectively. Our percentage 
of cash-based revenues from Title IV program funds has increased as our population of students using Title IV program 
funds has increased. The population of our students using these funds is growing at a faster rate than students who use 
other sources of revenues, and we will continue to monitor compliance with the 90/10 Rule.

In addition, certain members of Congress have stated that Congress should revise the 90/10 Rule to count DoD tuition 
assistance and veterans education benefits toward the 90% limit. For example, members of Congress raised this idea 
both in the September 2010 hearing before the House Armed Services Committee’s Subcommittee on Oversight and 
Investigations reviewing DoD’s oversight of distance education and for-profit institutions and in the December 2010 
HELP	Committee	report	examining	the	growing	share	of	DoD	tuition	assistance	and	Post-9/11	GI	Bill	benefits	flowing	to	
for-profit institutions. because we receive a substantial portion of our revenues from DoD tuition assistance and 
veterans educational benefits, such a change would significantly increase our risk of violating the 90/10 Rule. In 
January 2012, Senators Harkin and Durbin introduced a bill to modify the 90/10 Rule by reducing the threshold to 85% 
and counting the Title IV programs, the DoD tuition assistance program, and veterans education benefits programs as 
sources from which an institution may derive no more than 85% of its revenue. In February 2012, companion bills were 

40

AMERICAN PUbLIC EDUCATION, INC.

introduced in the U.S. Senate and U.S. House of Representatives that would modify the 90/10 Rule to count DoD 
tuition assistance and veterans educations benefits toward the 90% limit, along with Title IV programs. We cannot 
predict the likelihood that Congress will amend the 90/10 Rule to count DoD tuition assistance and veterans education 
benefits toward the 90% limit or to lower the ratio to 85/15. If the calculation for purposes of the 90/10 Rule is 
changed so that DoD tuition assistance and/or veterans education benefits are counted toward a 90% or 85% limit, our 
percentage of revenues that would count toward such limit would be significantly higher than our current 90/10 calcula-
tion. We are not required to include all federal funding in our 90/10 calculation and do not track sources of funds for 
this purpose. Accordingly, we cannot estimate with precision what our percentage would be if any of these proposed 
amendments to the 90/10 Rule are made by Congress. However, based on our assessment of net course registrations, 
we currently estimate that approximately 86% of our funding is derived from federal sources.

Student Loan Defaults. Under the Higher Education Act, an educational institution may lose its eligibility to participate in 
some or all of the Title IV programs if defaults on the repayment of FFEL program or Direct Loan Program loans by its 
students exceed certain levels. For each federal fiscal year, a rate of student defaults (known as a “cohort default rate”) 
is calculated for each institution with 30 or more borrowers entering repayment in a given federal fiscal year by determin-
ing the rate at which borrowers who become subject to their repayment obligation in that federal fiscal year default by the 
end of the next federal fiscal year. For such institutions, the Department of Education calculates a single cohort default 
rate for each federal fiscal year that includes in the cohort all current or former student borrowers at the institution who 
entered repayment on any FFEL program or Direct Loan Program loan during that year.

If the Department of Education notifies an institution that its cohort default rates for each of the three most recent 
federal fiscal years are 25% or greater, the institution’s participation in the FFEL program, Direct Loan Program, and Pell 
program ends 30 days after the notification, unless the institution timely appeals that determination on specified 
grounds and according to specified procedures. In addition, an institution’s participation in the FFEL program and Direct 
Loan Program ends 30 days after notification that its most recent cohort default rate is greater than 40%, unless the 
institution timely appeals that determination on specified grounds and according to specified procedures. An institution 
whose participation ends under these provisions may not participate in the relevant programs for the remainder of the 
fiscal year in which the institution receives the notification, as well as for the next two fiscal years.

If an institution’s cohort default rate equals or exceeds 25% in any single year, the institution may be placed on provi-
sional certification status. Provisional certification does not limit an institution’s access to Title IV program funds; 
however, an institution with provisional status is subject to closer review by the Department of Education and may be 
subject to summary adverse action if it violates Title IV program requirements.

The three most recent federal fiscal years for which FFEL/Direct Loan cohort defaults rates have been officially calcu-
lated are federal fiscal years 2007, 2008, and 2009. because we began only recently to enroll students who are partici-
pating in the federal student loan programs, we have no historical cohort default rate for federal fiscal year 2007. Our 
FFEL/Direct Loan cohort default rate for federal fiscal years 2008 and 2009, respectively, is 5.2% and 4.0%. In addition, 
because the number of our students entering repayment is expected to remain relatively low over the next several years, 
defaults by a few students could cause a relatively large increase in our cohort default rates.

HEOA extends by one year the period for measuring the cohort default rate for FFEL program and Direct Loan program 
loans. beginning with cohort default rate calculations for federal fiscal year 2009, the cohort default rate will be calculated 
by determining the rate at which borrowers who become subject to their repayment obligation in the relevant federal fiscal 
year default by the end of the second following federal fiscal year. The current method of calculating rates will remain 
in effect and will be used to determine any sanctions on institutions because of their cohort default rates until three 
consecutive years of official cohort default rates calculated under the new formula are available—i.e., in 2014.

The HEOA also increases the cohort default rate ceiling from 25% to 30%. The HEOA provides for the following sanctions 
based on cohort default rates calculated under the new HEOA methodology:

•	 An	institution	whose	cohort	default	rate	is	equal	to	or	greater	than	30%	for	each	of	the	three	most	recent	federal	
fiscal years for which data are available will be ineligible to participate in the FFEL Program, Direct Loan Program, 
and Federal Pell Grant Program.

Form 10-K

41

•	 If	an	institution’s	cohort	default	rate	is	30%	or	more	in	a	given	fiscal	year,	the	institution	will	be	required	to	assem-
ble a “default prevention task force” and submit to the Department of Education a default improvement plan.

•	 An	institution	whose	cohort	default	rate	exceeds	30%	for	two	consecutive	years	will	be	required	to	review,	revise,	

and resubmit its default improvement plan, and the Department of Education may direct that such plan be 
amended to include actions, with measurable objectives, that it determines will promote loan repayment.

•	 The	Department	of	Education	may	subject	an	institution	to	provisional	certification	if	the	institution’s	cohort	default	
rate is 30% or more for any two consecutive federal fiscal years. An institution whose cohort default rate is 30% or 
more for any two consecutive federal fiscal years may file an appeal on specified grounds and according to speci-
fied procedures, and if the Secretary of Education determines that the institution has demonstrated grounds for 
relief, the Secretary may not subject the institution to provisional certification based solely on the institution’s 
cohort default rate.

HEOA does not change the current provision that an institution generally loses eligibility to participate in the FFEL Program 
and the Direct Loan Program if its most recent cohort default rate is greater than 40%.

In October 2009, the Department of Education issued final regulations to implement the HEOA provisions on cohort 
default rates and other student loan matters. Those regulations became effective July 1, 2010. The final regulations 
provide that the Department of Education will issue two cohort default rates—a rate calculated in accordance with 
pre-HEOA methodology (two-year rate) and a rate calculated in accordance with HEOA methodology (three-year rate)—for 
fiscal years 2009 through 2011. The final regulations also indicate that the Department of Education will rely on the 
two-year rate and related thresholds to determine institutional eligibility until 2014, when the Department of Education 
issues official three-year rates for the federal fiscal year 2011 cohort.

In December 2009, the Department of Education sent to institutions unofficial, “trial” cohort default rates showing 
institutions’ cohort default rates for federal fiscal years 2005, 2006, and 2007 as they would be calculated under the 
HEOA methodology. Three-year cohort default rates were generally expected to be higher than two-year cohort default 
rates, because of both the longer repayment history and current economic conditions. Our “trial” three-year cohort 
default rates are 0.0%, 0.0%, and 3.3% for federal fiscal years 2005, 2006, and 2007, respectively. In February 2011, 
the Department of Education published “trial” three-year cohort default rates for fiscal year 2008. Our “trial” cohort 
default rate for federal fiscal year 2008 was 11.4%. In April 2011, the Department of Education issued corrected “trial” 
cohort default rates for 2008. Our corrected rate was 11.0%.

Incentive Payment Rules. As part of an institution’s program participation agreement with the Department of Education 
and in accordance with the Higher Education Act, an institution may not provide any commission, bonus or other incen-
tive payment to any person or entity engaged in any student recruitment, admissions, or financial aid awarding activity 
based directly or indirectly on success in securing enrollments or financial aid. Failure to comply with the incentive 
payment rule could result in termination of participation in Title IV programs, limitation on participation in Title IV pro-
grams, or financial penalties.

In 2002, the Department of Education promulgated 12 “safe harbors” setting forth certain permissible activities and 
arrangements under the incentive payment regulation. The final regulations published on October 29, 2010 abolished the 
12 safe harbors and modified the regulation to codify a stricter reading of the incentive payment provision. The final rule 
became effective July 1, 2011. In March 2011, the Department of Education issued guidance on the revised incentive 
payment regulation. Certain ambiguities in the final rule and the Department of Education’s accompanying statements 
and March 2011 guidance create uncertainty as to how the revised rule will be interpreted and enforced by the 
Department of Education.

We believe that our current employee compensation and third-party contractual arrangements comply with the incentive 
payment provisions of the Higher Education Act and Department of Education regulations currently in effect, although 
there can be no assurance that the Department of Education would not find deficiencies in our current or former 
contractual arrangements. However, in light of the uncertainties surrounding the revised rule and ambiguities in the 
Department of Education’s related guidance, we can make no assurances that the Department would not find deficien-
cies in our future employee compensation plans and contractual arrangements. In addition, in recent years, other 

42

AMERICAN PUbLIC EDUCATION, INC.

postsecondary educational institutions have been named as defendants to whistleblower lawsuits, known as “qui tam” 
cases, brought by current or former employees pursuant to the Federal False Claims Act, alleging that their institution’s 
compensation practices did not comply with the incentive compensation rule. A qui tam case is a civil lawsuit brought 
by one or more individuals, referred to as a relator, on behalf of the federal government for an alleged submission to 
the government of a false claim for payment. The relator, often a current or former employee, is entitled to a share of 
the government’s recovery in the case, including the possibility of treble damages. A qui tam action is always filed 
under seal and remains under seal until the government decides whether to intervene in the case. If the government 
intervenes, it takes over primary control of the litigation. If the government declines to intervene in the case, the relator 
may nonetheless elect to continue to pursue the litigation at his or her own expense on behalf of the government. Any 
such litigation could be costly and could divert management’s time and attention away from the business, regardless of 
whether a claim has merit.

In October 2010, the GAO released a report entitled “Higher Education: Stronger Federal Oversight Needed to Enforce 
ban on Incentive Payments to School Recruiters” finding that the Department of Education has inadequately enforced 
the current ban on incentive payments. In response, the Department has undertaken to increase its enforcement efforts 
by, among other approaches, strengthening procedures provided to auditors reviewing institutions for compliance with 
the incentive payments ban and updating its internal compliance guidance in light of the GAO findings and the revised 
incentive payment rule that took effect July 1, 2011.

Code of Conduct Related to Student Loans. As part of an institution’s program participation agreement with the 
Department of Education, HEOA requires that institutions that participate in Title IV programs adopt a code of conduct 
pertinent to student loans. For financial aid office or other employees who have responsibility related to education 
loans, the code must forbid, with limited exceptions, gifts, consulting arrangements with lenders, and advisory board 
compensation other than reasonable expense reimbursement. The code also must ban revenue-sharing arrangements, 
“opportunity pools” that lenders offer in exchange for certain promises, and staffing assistance from lenders. The 
institution must post the code prominently on its website and ensure that its officers, employees, and agents who have 
financial aid responsibilities are informed annually of the code’s provisions. In addition to the code of conduct require-
ments that apply to institutions, HEOA contains provisions that apply to private lenders, prohibiting such lenders from 
engaging in certain activities as they interact with institutions. Failure to comply with the code of conduct provision 
could result in termination of our participation in Title IV programs, limitations on participation in Title IV programs, or 
financial penalties.

Misrepresentation. The	Higher	Education	Act	and	current	regulations	authorize	the	Department	of	Education	to	take	
action against an institution that participates in Title IV programs for any “substantial misrepresentation” made by that 
institution regarding the nature of its educational program, its financial charges, or the employability of its graduates. 
Effective July 1, 2011, the final regulations published on October 29, 2010 expand the definition of “substantial misrep-
resentation” to cover additional representatives of the institution and additional substantive areas and expands the 
parties to whom a substantial misrepresentation cannot be made. The regulations also augment the actions the 
Department of Education may take if it determines that an institution has engaged in substantial misrepresentation. 
Under the final regulations, the Department of Education may revoke an institution’s program participation agreement, 
impose limitations on an institution’s participation in Title IV programs, or initiate proceedings to impose a fine or to 
limit, suspend, or terminate the institution’s participation in Title IV programs.

Credit Hours. The Higher Education Act and current regulations use the term “credit hour” to define an eligible program 
and an academic year and to determine enrollment status and the amount of Title IV aid an institution may disburse 
during a payment period. Recently, both Congress and the Department of Education have increased their focus on 
institutions’ policies for awarding credit hours. As discussed above, in June 2010, a House Education and Labor 
Committee hearing examined accrediting agencies’ standards for assessing institutions’ credit hour policies. The final 
regulations published on October 29, 2010 define the previously undefined term “credit hour” in terms of a certain 
amount of time in class and outside class, or an equivalent amount of work. The regulations also require accrediting 
agencies to review the reliability and accuracy of an institution’s credit hour assignments. If an accreditor identifies 
systematic or significant noncompliance in one or more of an institution’s programs, the accreditor must notify the 
Secretary of Education.

Form 10-K

43

As of July 1, 2011, if the Department of Education determines that an institution is out of compliance with the credit hour 
definition, the Department could require the institution to repay the incorrectly awarded amounts of Title IV aid. In addi-
tion, if the Department determines that an institution has significantly overstated the amount of credit hours assigned to a 
program, the Department may fine the institution, or limit, suspend, or terminate its participation in the Title IV programs.

College Affordability and Transparency Lists. Under HEOA, the Department of Education has published on its website lists of 
the top 5% of institutions, in each of nine categories, with (1) the highest tuition and fees for the most recent academic year, 
(2) the highest “net price” for the most recent academic year, (3) the largest percentage increase in tuition and fees for the 
most recent three academic years, and (4) the largest percentage increase in net price for the most recent three academic 
years. An institution that is placed on a list for high percentage increases in either tuition and fees or in net price must 
submit a report to the Department of Education explaining the increases and the steps that it intends to take to reduce 
costs. The Department of Education will report annually to Congress on these institutions and will publish their reports on 
its web site. The Department of Education also posts lists of the top 10% of institutions in each of the nine categories with 
lowest tuition and fees or the lowest net price for the most recent academic year. Under HEOA, net price means average 
yearly price actually charged to first-time, full-time undergraduate students who receive student aid at a higher education 
institution after such aid is deducted. Currently, we are listed as the institution with the third lowest tuition among private 
for-profit, four-year or above institutions. We are also listed as the institution with the eleventh lowest net price among private 
for-profit, four-year or above institutions. We cannot predict with certainty the effect such lists will have on our operations.

Compliance Reviews. We are subject to announced and unannounced compliance reviews and audits by various external 
agencies, including the Department of Education, OIG, state licensing agencies, agencies that guarantee FFEL program 
loans, the Department of Veterans Affairs, and accrediting agencies. As part of the Department of Education’s ongoing 
monitoring of institutions’ administration of Title IV programs, the Higher Education Act and Department of Education 
regulations also require institutions to submit annually a compliance audit conducted by an independent certified public 
accountant in accordance with Government Auditing Standards and applicable audit standards of the Department of 
Education. In addition, to enable the Secretary of Education to make a determination of financial responsibility, institu-
tions must annually submit audited financial statements prepared in accordance with Department of Education regula-
tions. In August 2010, the Secretary of Education sent a letter to several members of the Senate HELP Committee 
responding to the findings of the GAO’s undercover investigation. The Secretary explained that the Department of 
Education plans to strengthen its oversight of Title IV programs through, among other approaches, increasing the 
number of program reviews by 50%, from 200 conducted in 2010 up to 300 reviews in 2011.

On February 28, 2011 the U.S. Department of Education began an on-site program review of our administration of the 
Title IV programs. In general, after the Department of Education conducts its site visit and reviews data supplied by the 
institution, the Department of Education sends the institution a program review report. The institution has the opportu-
nity to respond to the findings in the program review report. The Department of Education then issues a final program 
review determination letter, which identifies any liabilities. The institution may appeal any monetary liabilities specified in 
the final program review determination letter.The site visit for our program review, which covered the 2009–2010 and 
2010–2011 award years, took place from February 28, 2011 through March 4, 2011.

We received the program review report in April 2011. The report includes three findings, two of which involve individual 
student specific errors. The third finding is that the University System’s policies failed to treat certain students as having 
unofficially withdrawn from the institution and that the University consequently failed to calculate and return federal 
student financial aid that the University System was required to return to the Department of Education as the result of 
these unofficial withdrawals. The Department has taken the position that students who did not “earn an F grade” in a 
payment period should be treated as having unofficially withdrawn from the school, even if they had future course registra-
tions in the next payment period. We disagree with this interpretation of Department of Education regulations and filed a 
response to the Department of Education in June 2011. The Department of Education has not specified a potential 
penalty, and we have not accrued any amounts in connection with the program review. We believe that if APUS is liable for 
refunds to the Department of Education for these students, the amount could be up to approximately $837,000 and would 
be offset in our financial results by any amounts that we may eventually collect from the students to whom the funds were 
disbursed or amounts these students may have already repaid the Department. As part of the process of responding to 
this finding, we have continued to provide the Department with requested information and documents.

44

AMERICAN PUbLIC EDUCATION, INC.

Privacy. The Family Educational Rights and Privacy Act of 1974, or FERPA, and the Department of Education’s FERPA regula-
tions require institutions to allow students to review and request changes to such student’s education records maintained by 
the institution, notify students at least annually of this inspection right, and maintain records in each student’s file listing 
requests for access to and disclosures of personally identifiable information and the interest of such party in the student’s 
personally identifiable information. FERPA also limits the disclosure of a student’s personally identifiable information by an 
institution without such student’s prior written consent. If an institution fails to comply with FERPA or the Department of 
Education’s FERPA regulations, the Department of Education may require corrective actions by the institution, withhold 
further payments under any applicable Title IV program or terminate an institution’s eligibility to participate in Title IV pro-
grams. In addition, an institution participating in any Title IV program is obligated to safeguard customer information pursuant 
to applicable provisions of the Gramm-Leach-bliley Act, or GLbA, and Federal Trade Commission, or FTC, regulations. GLbA 
and FTC regulations require an institution to develop and maintain a comprehensive information security program to protect 
personally identifiable financial information of students, parents or other individuals with whom an institution has a customer 
relationship. If an institution fails to comply with GLbA or FTC regulations, it may be required to take corrective actions, be 
subject to FTC monitoring and oversight, and be subject to fines or penalties imposed by the FTC.

Potential Effect of Regulatory Violations. If we fail to comply with the regulatory standards governing Title IV programs, 
the Department of Education could impose one or more sanctions, including transferring us to the reimbursement or 
cash monitoring system of payment, seeking to require repayment of certain Title IV program funds, requiring us to post 
a letter of credit in favor of the Department of Education as a condition for continued Title IV certification, taking emer-
gency action against us, referring the matter for criminal prosecution or initiating proceedings to impose a fine or to limit, 
condition, suspend, or terminate our participation in Title IV programs. If such sanctions or proceedings were imposed 
against us and resulted in a substantial curtailment, or termination, of our participation in Title IV programs, our enroll-
ments, revenues, and results of operations would be materially and adversely affected.

If we lost our eligibility to participate in Title IV programs, or if Congress reduced the amount of available federal 
student financial aid, we would seek to arrange or provide alternative sources of revenue or financial aid for students. 
Although	we	believe	that	one	or	more	private	organizations	would	be	willing	to	provide	financial	assistance	to	students	
attending our universities, there is no assurance that this would be the case, and the interest rate and other terms of 
such financial aid might not be as favorable as those for Title IV program funds. We may be required to guarantee all or 
part of such alternative assistance or might incur other additional costs in connection with securing alternative sources 
of financial aid. Accordingly, the loss of our eligibility to participate in Title IV programs, or a reduction in the amount of 
available federal student financial aid, would be expected to have a material adverse effect on our growth plans and 
results of operations even if we could arrange or provide alternative sources of revenue or student financial aid.

In addition to the actions that may be brought against us as a result of our participation in Title IV, we also may be 
subject, from time to time, to complaints and lawsuits relating to regulatory compliance brought not only by our regulatory 
agencies, but also by other government agencies and third parties, such as present or former students or employees 
and other members of the public.

Regulatory Actions and Restrictions on Operations
Many actions that we may wish to take in connection with our operations are also subject to regulation from a variety 
of agencies.

Restrictions on Adding Educational Programs. State requirements and accrediting agency standards may, in certain 
instances, limit our ability to establish additional programs. Many states require approval before institutions can add 
new programs under specified conditions. The Higher Learning Commission, DETC, and the West Virginia Higher 
Education Policy Commission generally require institutions to notify them in advance of implementing new programs, and 
upon	notification,	may	undertake	a	review	of	the	institution’s	licensure,	authorization,	or	accreditation.

The Higher Education Act and Department of Education regulations require a proprietary institution of higher education to 
have been in existence for at least two years in order to be eligible to participate in Title IV programs. An institution subject 
to the two-year rule may not award Title IV funds to a student in a program that is not included in the institution’s approval 
documents. During the institution’s initial period of participation in Title IV programs, the Department of Education will not 
approve additional programs that would expand the scope of the institution’s eligibility.

Form 10-K

45

In addition, when an institution is certified for the first time, its certification is provisional until the Department of 
Education has reviewed a compliance audit that covers a complete fiscal year of Title IV program participation and has 
decided to certify fully the institution. In the first quarter of 2008, we timely filed a recertification application because 
our initial period of certification was scheduled to end on June 30, 2008. As part of that recertification process, the 
Department of Education fully certified us, and it no longer considers us to be in our initial period of certification. 
However, in August 2008, we were deemed to have undergone a change in ownership and control requiring review by 
the Department of Education in order to reestablish our eligibility and continue participation in Title IV programs. On 
October 2, 2008, the Department of Education approved our change in ownership application and granted us provi-
sional certification for a two-year period ending September 30, 2010. During that period, our program participation 
agreement provided that, as a provisionally certified institution, we had to apply for and receive approval by the 
Secretary of Education for any substantial change. Under our program participation agreement, substantial changes 
included but were not limited to establishment of additional locations, an increase in the level of academic offering, 
and addition of any non-degree or short-term training program. The Department of Education advised us that an institu-
tion that is provisionally certified based on a change in ownership and control that resulted from a reduction of owner-
ship interest is able to add new degree programs under the same conditions that apply to a fully certified institution. On 
July 2, 2010, we received a letter from the Department of Education notifying us that we are fully recertified to partici-
pate in Title IV programs through December 31, 2014, and that we are no longer provisionally certified.

Generally, under regulations in effect prior to July 1, 2011, if an institution that was not subject to the two-year rule or 
was not in its initial period of certification added an educational program after it had been designated as an eligible 
institution, the institution was required to apply to the Department of Education to have the additional program desig-
nated as eligible. However, a fully certified degree-granting institution was not obligated to obtain the Department of 
Education’s approval of additional programs that led to an associate, bachelor’s, professional, or graduate degree at the 
same degree level(s) previously approved by the Department of Education. Similarly, a fully certified institution was not 
required to obtain advance approval for new programs that both prepared students for gainful employment in the same 
or	related	recognized	occupation	as	an	educational	program	that	had	previously	been	designated	as	an	eligible	program	
at that institution and met certain minimum-length requirements. However, the Department of Education, as a condition 
of certification to participate in Title IV programs, could require prior approval of such programs or otherwise restrict the 
number of programs an institution may add. In the event that an institution that was required to obtain the Department 
of Education’s express approval for the addition of a new program failed to do so, and erroneously determined that the 
new educational program was eligible for Title IV program funds, the institution could be liable for repayment of Title IV 
program funds received by the institution or students in connection with that program.

The final regulations published on October 29, 2010 establish a new process under which an institution must apply for 
approval to offer a program that, under the Higher Education Act, prepares students for “gainful employment in a 
recognized	occupation”	in	order	to	be	eligible	for	Title	IV	funds.	Effective	July	1,	2011,	an	institution	must	notify	the	
Department of Education at least 90 days before the first day of classes when it intends to add a program that pre-
pares students for gainful employment. On September 27, 2011, the Department of Education issued an NPRM propos-
ing a streamlined approval process that targets only the worst-performing programs, specifically programs that are the 
same or substantially similar to previous programs that failed gainful employment metric(s). For more information about 
the gainful employment regulations, see above “Regulation of Title IV Financial Aid Programs—Gainful Employment.” 
The Department of Education may still, as a condition of certification to participate in Title IV programs, require prior 
approval of programs or otherwise restrict the number of programs an institution may add.

Change in Ownership Resulting in a Change of Control. Many states and accrediting agencies require institutions of 
higher education to report or obtain approval of certain changes in ownership or other aspects of institutional status, 
but the types of and triggers for such reporting or approval vary among states and accrediting agencies. In addition, our 
accrediting agencies, The Higher Learning Commission and DETC, require institutions that they accredit to inform them 
in advance of any substantive change, including a change that significantly alters the ownership or control of the 
institution. Examples of substantive changes requiring advance notice to The Higher Learning Commission and to DETC 
include changes in the legal status, ownership, or form of control of the institution, such as the sale of a proprietary 
institution. The Higher Learning Commission must approve a substantive change in advance in order to include the 
change in the institution’s accreditation status. The Higher Learning Commission also requires an on-site evaluation 

46

AMERICAN PUbLIC EDUCATION, INC.

within six months to confirm the appropriateness of the approval. DETC requires advance notification and an on-site 
evaluation within six months for the purpose of reaffirming the institution’s accreditation.

In June 2009 and February 2010, The Higher Learning Commission adopted and revised, respectively, new policies 
related	to	institutional	control,	structure,	and	organization.	Part	of	The	Higher	Learning	Commission’s	stated	rationale	for	
these changes was to better define the range of its oversight of transactions related to change of ownership at institu-
tions. The new policies extend The Higher Learning Commission’s oversight to transactions that change, or have the 
potential	to	change,	the	control	of	an	institution	or	its	fundamental	structure	and	organization.	Under	the	new	policies,	
The Higher Learning Commission also now extends its oversight to defined changes that occur in a parent or controlling 
entity, and not necessarily in the institution itself. Actions by, or relating to, an accredited institution, including a signifi-
cant	acquisition	of	another	institution,	significant	changes	in	board	composition	or	organizational	documents,	and	
accumulations by one stockholder of greater than 25% of the capital stock, could open up an accredited institution to 
additional reviews by The Higher Learning Commission and possible change from an accredited status to candidate 
status, which enhances the risks associated with these types of actions. In particular, the change from accredited status 
to candidate status could adversely impact an institution’s ability to participate in Title IV programs. For-profit institutions 
may also be less attractive acquisition candidates because of the enhanced scrutiny of change in control transactions, 
the explicit ability to move an institution from accredited status to candidate status, and because The Higher Learning 
Commission will now also be looking more closely at entities that own accredited institutions. DETC also recently 
amended its policy pertinent to changes in legal status, control, ownership, or management. The policy amendments, 
adopted in June 2011 and October 2011, add definitions of the situations under which DETC considers a change in legal 
status, control, ownership, or management to occur, describe the procedures that an institution must follow to obtain 
approval, and clarify the options available to DETC. All such changes are considered substantive changes that require 
DETC prior approval. Among other revisions, DETC defines a change of ownership and control as a change in the ability 
to direct or cause the direction of the actions of an institution, including, for example, the sale of a controlling interest in 
an institution’s corporate parent. Failure to obtain prior approval of a change of ownership and control will result in 
withdrawal of accreditation under the new ownership. The policy also requires institutions to undergo a post-change 
examination within six months of a change of ownership; the amendments clarify that after such examination, DETC will 
make a final decision whether to continue the institution’s accreditation. In addition, if an institution is acquired by an 
entity that owns or operates other distance education institutions, the amendments clarify that any such institutions 
must obtain DETC approval within two years of the change of ownership or accreditation may be withdrawn. The amend-
ments to the policy define a change of management as the replacement of the senior level executive of the institution, 
for example the president or CEO. In addition, the amendments clarify that before undertaking such a change, an institu-
tion must seek DETC’s prior approval by explaining when the change will occur, the rationale for the change, the execu-
tive’s job description, the new executive’s qualifications, and how the change will affect the institution’s ability to comply 
with all DETC accreditation standards. DETC may take any action it deems appropriate in response to a change of 
management request. As with The Higher Learning Commission, DETC’s new policies may make for-profit institutions 
less attractive acquisition candidates as they may increase the costs and risks of a change of ownership and control. 
The revisions may also make it more burdensome to effectuate a change of management.

The Higher Education Act provides that an institution that undergoes a change in ownership resulting in a change in 
control loses its eligibility to participate in Title IV programs and must apply to the Department of Education in order to 
reestablish such eligibility. An institution is ineligible to receive Title IV program funds during the period prior to recertifi-
cation. The Higher Education Act provides that the Department of Education may temporarily provisionally certify an 
institution seeking approval of a change in ownership and control based on preliminary review by the Department of 
Education of a materially complete application received by the Department of Education within 10 business days after 
the transaction. The Department of Education may continue such temporary, provisional certification on a month-to-
month basis until it has rendered a final decision on the institution’s application. If the Department of Education deter-
mines to approve the application after a change in ownership and control, it issues a provisional certification, which 
extends for a period expiring not later than the end of the third complete award year following the date of provisional 
certification. Department of Education regulations describe some transactions that constitute a change of control, 
including the transfer of a controlling interest in the voting stock of an institution or the institution’s parent corporation. 
Department of Education regulations provide that a change of control of a publicly traded corporation occurs in one of 

Form 10-K

47

two ways: (i) if there is an event that would obligate the corporation to file a Current Report on Form 8-K with the SEC 
disclosing a change of control or (ii) if the corporation has a stockholder that owns at least 25% of the total outstanding 
voting stock of the corporation and is the largest stockholder of the corporation, and that stockholder ceases to own at 
least 25% of such stock or ceases to be the largest stockholder. A significant purchase or disposition of our voting stock 
could be determined by the Department of Education to be a change in ownership and control under this standard.

When a change of ownership resulting in a change of control occurs, the Department of Education applies a different set 
of financial tests to determine the financial responsibility of the institution in conjunction with its review and approval of 
the	change	of	ownership.	The	institution	generally	is	required	to	submit	a	same-day	audited	balance	sheet	reflecting	the	
financial condition of the institution immediately following the change in ownership. The institution’s same-day balance 
sheet must demonstrate an acid test ratio of at least 1:1, which is calculated by adding cash and cash equivalents to 
current accounts receivable and dividing the sum by total current liabilities (and excluding all unsecured or uncollateral-
ized	related	party	receivables).	The	same-day	balance	sheet	must	demonstrate	positive	tangible	net	worth.	When	a	
publicly traded company undergoes a change in ownership and control due to a reduction in ownership interest, as 
occurred when in August 2008 funds affiliated with AbS Capital Partners distributed shares of our stock to its general 
and limited partners, the institution may submit its most recent quarterly financial statement as filed with the SEC, along 
with copies of all other SEC filings made after the close of the fiscal year for which a compliance audit has been submit-
ted to the Department of Education, instead of the “same day” balance sheet. In addition, when a change in ownership 
and control occurs and there is a new owner, the institution must submit to the Department of Education audited finan-
cial statements of the institution’s new owner’s two most recently completed fiscal years that are prepared and audited 
in accordance with Department of Education requirements. The Department may determine whether the financial state-
ments meet financial responsibility standards with respect to the composite score formula. If the institution does not 
satisfy these requirements, the Department of Education may condition its approval of the change of ownership on the 
institution’s agreeing to letters of credit, provisional certification, and/or additional monitoring requirements, as 
described in the above section on Financial Responsibility. If the new owner does not have the required audited financial 
statements, the Department of Education may impose certain restrictions on the institution, including with respect to 
adding locations and programs.

In August 2008, funds affiliated with AbS Capital Partners reduced their beneficial ownership interest from approximately 
26% to approximately 24% of our outstanding common stock, and we were deemed to have undergone a change in 
ownership and control requiring review by the Department of Education in order to reestablish our eligibility and continue 
participation in Title IV programs. As required under Department of Education regulations, we timely notified the 
Department of Education of our change in ownership and control. In connection with the Department of Education’s 
review of the change, we submitted to the Department of Education a change in ownership application that included the 
submission of required documentation, including a letter from The Higher Learning Commission indicating that it had 
approved the change. On October 2, 2008, we received a letter from the Department of Education approving the change 
in ownership and control and granting us provisional certification until September 30, 2010. On July 2, 2010, we 
received a letter from the Department of Education notifying us that we are fully recertified to participate in Title IV 
programs through December 31, 2014.

Many states include the sale of a controlling interest of common stock in the definition of a change of control requiring 
approval. A change of control under the definitions of an agency that regulates us might require us to obtain approval of 
the change in ownership and control in order to maintain our regulatory approval. Under certain circumstances, the West 
Virginia Higher Education Policy Commission and the State Council of Higher Education for Virginia might require us to 
seek	approval	of	changes	in	ownership	and	control	in	order	to	maintain	our	state	authorization	or	licensure.	With	respect	
to the distribution by the funds affiliated with AbS Capital Partners, the State Council of Higher Education for Virginia did 
not consider the distribution to be a change in ownership under its regulations, and the West Virginia Higher Education 
Policy Commission approved the change.

Pursuant to federal law providing benefits for veterans and reservists, we are approved for education of veterans and 
members of the selective reserve and their dependents by the state approving agencies in West Virginia and Virginia. In 
certain circumstances, state approving agencies may require an institution to obtain approval for a change in ownership 
and control.

48

AMERICAN PUbLIC EDUCATION, INC.

A	change	of	control	could	occur	as	a	result	of	future	transactions	in	which	we	are	involved.	Some	corporate	reorganiza-
tions and some changes in the board of directors are examples of such transactions. Moreover, as a publicly traded 
company,	the	potential	adverse	effects	of	a	change	of	control	could	influence	future	decisions	by	us	and	our	stockhold-
ers regarding the sale, purchase, transfer, issuance, or redemption of our stock. In addition, the regulatory burdens and 
risks associated with a change of control also could discourage bids for your shares of common stock and could have an 
adverse effect on the market price of your shares.

Pending Regulatory Changes
On May 5, 2011, the Department of Education announced its intention to establish additional negotiated rulemaking 
committees to prepare proposed regulations under the Higher Education Act. Three public hearings were conducted in 
May 2011 at which interested parties suggested issues that should be considered for action by the negotiating commit-
tees. The Department of Education also conducted roundtable discussions to inform policy in the areas of teacher 
preparation, college completion, and the proposed “First in the World” competition. In 2012, two negotiated rulemaking 
committees—one on teacher preparation and one on student loans—held meetings to discuss possible amendments to 
Department of Education regulations. The committee on Title IV loan programs is charged with (1) streamlining the loan 
program regulations by repealing unnecessary FFEL Program regulations and incorporating and modifying necessary 
requirements within the Direct Loan program as a result of the FFEL Program’s termination; (2) addressing possible 
changes in the regulations governing the income-contingent and income-based prepayment plans and the process for 
making total and permanent disability determinations; (3) drafting various regulations applicable to the administration of 
the Federal Perkins Loan program; (4) modifying rules regarding closed schools and related student withdrawals; and (5) 
addressing various regulations related to forbearance and default, including mandatory granting of forbearance to Direct 
Loan borrowers eligible for partial repayment of loans by the DoD. The committee on teacher preparation is charged with 
recommending institutional and state reporting requirements on teacher preparation program quality and with determin-
ing the criteria that states should use to assess teacher preparation programs and to identify those that are not perform-
ing well. It will also address issues related to TEACH grants. APUS offers a state-approved educator certification program 
in West Virginia and would therefore be subject to the regulations that are being negotiated. We are unable to predict the 
timing or the proposed or final form of any regulations that the Department of Education ultimately may adopt and the 
impact of such regulations on our business.

ITEM 1A.  RISK FACTORS
Investing in our common stock has a high degree of risk. Before making an investment in our common stock, you should 
carefully consider the following risks, as well as the other information contained in this annual report, including our 
consolidated financial statements and related notes and “Management’s Discussion and Analysis of Financial Condition 
and Results of Operations.” Any of the risk factors described below could significantly and adversely affect our business, 
prospects, financial condition, and results of operations. As a result, the trading price of our common stock could 
decline, and you may lose all or part of your investment.

Risks Related to Our Business
If we are unable to continue our recent revenue and earnings growth, our stock price may decline and we may not 
have adequate financial resources to execute our business plan.

Our revenue increased 39% from $107.1 million in 2008 to $149.0 million in 2009, 33% from $149.0 million in 2009 to 
$198.2 million in 2010, and 31% from $198.2 to $260.4 in 2011 primarily due to strong referrals from current students, 
new student marketing, and the variety and affordability of our program offerings. The same factors that led to the 
growth in revenues also contributed to our net income improving to $40.8 million in 2011 from $29.9 million in 2010. 
The rate of revenue growth from 2010 to 2011 was at a slower pace than the rate of growth from 2008 to 2010. As our 
revenue base has grown, our growth rate percentages have declined, and it may continue to decline. You should not rely 
on the results of any prior periods as an indication of our future operating performance. If we are unable to maintain 
adequate revenue and earnings growth, or if investors react negatively to the slowing of our growth rates, the value of 
our stock price may decline.

Form 10-K

49

Our growth may place a strain on our resources that could adversely affect our systems, controls and operating efficiency.

The growth that we have experienced in the past, as well as any future growth that we experience, may place a significant 
strain on our resources and increase demands on our management information and reporting systems and financial 
management controls. We do not have experience scheduling courses and administering programs for more students than 
our current enrollment, and if growth negatively impacts our ability to do so, the learning experience for our students could 
be adversely affected, resulting in a higher rate of student attrition and fewer student referrals. We also have limited 
experience adding to our courses, programs and operations through acquisitions. Future growth will also require continued 
improvement of our internal controls and systems, particularly those related to complying with federal regulations under the 
Higher Education Act of 1965, or the Higher Education Act, as administered by the U.S. Department of Education, including 
as a result of our participation in federal student financial aid programs under Title IV of the Higher Education Act, which  
we refer to in this annual report as Title IV programs. We have described some of the most significant regulatory risks that 
apply to us, including those related to Title IV programs, under the heading “Risks Related to the Regulation of our Industry” 
below. If we are unable to manage our growth or successfully carry out and integrate acquisitions, we may also experience 
operating inefficiencies that could increase our costs and adversely affect our profitability and results of operations.

We have recently experienced, and may in the future experience to a greater degree, increases in our administrative and 
technology infrastructure expenses, our exposure to bad debt and unpredictability in enrollment.

Since gaining access to Title IV programs, a significant portion of our growth is attributable to students using Title IV 
programs. This has led to a change in the mix of students that we serve, which has resulted, and will continue to result, in a 
need to provide a greater level of services to our students. Our costs and expenses have increased due in part to increased 
general and administrative expenses related to this shift in student mix and primarily attributable to an increase in expendi-
tures for financial aid processing fees, expenditures for technology required to support the increase in civilian students, and 
increased bad debt primarily associated with our civilian students. In order to support the number of students we now have 
and to plan for the future, we also expect that we will make significant investments in our technology infrastructure and 
financial aid processing capabilities, which from time to time, will result in an increased level of spending, not all of which 
can	be	capitalized.

The change in our student mix has also made it harder for us to make long range forecasts about student enrollments. We 
have had more difficulty forecasting the number of students who will enroll and have noticed a decrease in the predictability 
of the rate at which we convert leads into enrolled students, which we attribute, in part, to the growth in civilian students, 
and particularly the growth in civilian students from outside of public service communities. 

If we are unable to manage changes in the composition of our student body and control the growth of related expendi-
tures, we may experience operating inefficiencies that could increase our costs and adversely affect our profitability and 
results of operations.

The ability of military students to enroll in our courses can be impacted by factors that we do not anticipate, which 
can impact our registrations and make it more difficult for us to accurately forecast expected enrollment.

beginning with registrations for the third quarter of 2010, we observed that the growth of our net course registrations from 
active duty military students slowed more than we expected. We do not know all of the factors that caused this to occur. We 
believe that the changes we saw in net course registrations from active duty military students were in part due to increased 
operations activity and overseas deployments across all branches of the US military, particularly the level of activity in the 
United States Marine Corps. We believe that increased demands on many active duty military personnel, combined with 
limited internet access associated with some deployments, impacted the ability of certain active duty military students to 
pursue higher education in 2010. Due to the variability of military activity and other factors over which we have no control, 
the difficulty in predicting military enrollments that we encountered in 2010 could continue in the future or become more 
pronounced. In addition, over the next several years the number of active and reserve military professionals is likely to 
decrease	if,	as	proposed,	the	military	downsizes	its	forces	incrementally	from	a	1.4%	reduction	in	federal	fiscal	2013	to	a	
5.5% reduction in federal fiscal 2017. Any decline in the enrollments, or decline in the growth of enrollments, from active 
duty military students could have an adverse impact on our total net course registrations and revenues. 

50

AMERICAN PUbLIC EDUCATION, INC.

Tuition assistance programs offered to United States Armed Forces personnel constituted 41% of our adjusted net 
course registrations for 2011, and our revenues and number of students would decrease if we are no longer able to 
receive funds under these tuition assistance programs or tuition assistance is reduced or eliminated.

Service members of the United States Armed Forces are eligible to receive tuition assistance from their branch of the 
armed forces that they may use to pursue postsecondary degrees. Service members of the United States Armed Forces 
can	use	tuition	assistance	at	postsecondary	schools	that	are	accredited	by	accrediting	agencies	recognized	by	the	U.S.	
Secretary of Education. We rely for a significant portion of our revenues on the tuition assistance programs offered to 
United States Armed Forces personnel. Our tuition is currently structured so that tuition assistance payments for service 
members fully cover the service member’s per semester credit hour tuition cost of our undergraduate courses and cover 
more than 75% of the per course tuition cost of our graduate courses. If we are no longer able to receive tuition assis-
tance payments or the tuition assistance program is reduced or eliminated, our enrollments and revenues would be 
significantly reduced resulting in a material adverse effect on our results of operations and financial condition.

A recent congressional investigation of Department of Defense, or DoD, tuition assistance programs used for distance 
education and proprietary institutions and a DoD rulemaking that would increase oversight of educational programs 
offered to active service members could result in legislation that limits in whole or in part our participation in the tuition 
assistance program. In January 2012, Senators Harkin and Durbin introduced legislation that would modify the Higher 
Education Act’s 90/10 Rule. Under the Higher Education Act, a proprietary institution is prohibited from deriving from 
Title IV funds, on a cash accounting basis (except for certain institutional loans) for any fiscal year, more than 90% of its 
revenues (as computed for 90/10 Rule purposes). The proposed legislation would decrease the limit to 85% and would 
count DoD tuition assistance and veterans education benefits toward that limit. In February 2012, companion bills were 
introduced in the U.S. Senate and U.S. House of Representatives that would modify the 90/10 Rule to count DoD tuition 
assistance and veterans educations benefits toward the 90% limit, along with Title IV programs. See “Risks Related to 
the Regulation of our Industry” for additional information on these developments.

In October 2011, the Marine Corps announced, and later rescinded, new tuition assistance rules that cut the maximum 
benefit for its service members from $4,500 per year to $875 per year and reduced the tuition assistance from $250 per 
credit hour to $175 per credit hour. Although undergraduate tuition assistance levels have been restored to their prior 
levels with retroactive benefits to affected service members, the Marine Corps has warned that the current levels of 
funding are not sustainable. The Marine Corps did reduce graduate level tuition assistance from $350 per credit hour to 
$250 per credit hour, which is consistent with the current tuition assistance payments from the other military services. We 
anticipate that the other services will also consider potential changes to the tuition assistance program. by February 20, 
2012, DoD is required to submit a report to the Senate and House Armed Services Committees on how to increase the 
efficiency of tuition assistance program funding, including the impact of changing the program to require service members 
to pay 25% of their tuition expenses.

In addition, in October 2011, DoD announced that while it will maintain the current levels of tuition assistance in the 
near term, it plans to consider changes as part of a holistic review of the military compensation package. We believe 
modifications to the tuition assistance program may include a reduced per credit tuition benefit (currently $250), a 
decrease in the annual cap (currently $4,500), and/or require that service members pay out-of-pocket for a portion of 
their tuition, among other possible changes.

If tuition assistance payments are reduced, we believe that most service members would be eligible and able to finance 
out-of-pocket tuition costs resulting from this shortfall using their “Top Up” benefits under the GI bills, which allow 
service members to use a portion of their GI bill benefits while still on active duty. However, we do not know whether in 
the long-term service members would be willing to use the Top-Up option, or whether the increased administrative 
process in using the Top-Up option or covering the shortfall through other funding sources would lead to service mem-
bers deciding not to enroll or enrolling at a slower rate.

We are not able to estimate the effect of future expected changes to the tuition assistance programs or whether the 
services would impose other criteria in addition to the level of reimbursement that would impact enrollments from 
service members. We are also not able to estimate the response that our competitors would take to reduced tuition 
assistance payments or the willingness of service members to use their Top-Up option available to them under their 

Form 10-K

51

veterans benefits. In this regard, our competitors, particularly those with larger student populations or a smaller concen-
tration of students from the military, may be better situated to lower the cost of tuition to service members.

If we are no longer able to receive tuition assistance payments or the tuition assistance program is reduced or elimi-
nated, our enrollments and revenues could be significantly reduced, which would result in a material adverse effect on 
our results of operations and financial condition.

Strong competition in the postsecondary education market, especially in the online education market, could decrease 
our market share and increase our cost of acquiring students.

Postsecondary education is highly fragmented and competitive. We compete with traditional public and private two-year 
and four-year colleges as well as other for-profit schools, particularly those that offer online learning programs. Public and 
private colleges and universities, as well as other for-profit schools, offer programs similar to those we offer. Public 
institutions receive substantial government subsidies, and public and private institutions have access to government and 
foundation grants, tax-deductible contributions and other financial resources generally not available to for-profit schools. 
Accordingly, public and private institutions may have instructional and support resources that are superior to those in the 
for-profit sector. In addition, some of our competitors, including both traditional colleges and universities and other 
for-profit schools, have substantially greater name recognition and financial and other resources than we have, which 
may enable them to compete more effectively for potential students, particularly in the non-military sector of the market. 
We also expect to face increased competition as a result of new entrants to the online education market, including 
established colleges and universities that have not previously offered online education programs. In addition, we believe 
that for-profit schools may increasingly be seeking to attract military students, including because these schools may see 
it as helpful in their efforts to comply with the 90/10 Rule, as currently DoD tuition assistance and veterans education 
benefits do not count towards the 90% limit. As stated above, recently introduced legislation would, however, count DoD 
tuition assistance and veterans education benefits toward that limit.

We may not be able to compete successfully against current or future competitors and may face competitive pressures 
that could adversely affect our business or results of operations. We may also face increased competition if our competi-
tors pursue relationships with the military and governmental educational programs with which we already have relation-
ships. These competitive factors could cause our enrollments, revenues and profitability to decrease significantly.

If we are unable to update and expand the content of existing programs and develop new programs and specializations 
on a timely basis and in a cost-effective manner, our future growth may be impaired.

The	updates	and	expansions	of	our	existing	programs	and	the	development	of	new	programs	and	specializations	may	not	
be accepted by existing or prospective students or employers. If we cannot respond to changes in market requirements, 
our business may be adversely affected. Even if we are able to develop acceptable new programs, we may not be able to 
introduce these new programs as quickly as students require or as quickly as our competitors introduce competing 
programs. To offer a new academic program, we may be required to obtain appropriate federal, state and accrediting 
agency approvals, which may be conditioned or delayed in a manner that could significantly affect our growth plans. In 
addition, effective July 1, 2011, under the new regulations published on October 29, 2010, we must notify, and, if 
required, obtain approval from, the U.S. Department of Education before we introduce any new program that prepares 
students for gainful employment. See “Risks Related to the Regulation of our Industry” for additional information on 
these new program approval requirements. If we are unable to respond adequately to changes in market requirements 
due to financial constraints, regulatory limitations or other factors, our ability to attract and retain students could be 
impaired and our financial results could suffer.

Establishing new academic programs or modifying existing programs requires us to make investments in management, 
incur marketing expenses and reallocate other resources. We may have limited experience with the courses in new areas 
and may need to modify our systems and strategy or enter into arrangements with other institutions to provide new 
programs effectively and profitably. If we are unable to increase the number of students, or offer new programs in a 
cost-effective manner, or are otherwise unable to manage effectively the operations of newly established academic 
programs, our results of operations and financial condition could be adversely affected.

52

AMERICAN PUbLIC EDUCATION, INC.

If we do not have adequate continued personal referrals and marketing and advertising programs that are effective in 
developing awareness among, attracting and retaining new students, our financial performance in the future would suffer.

building awareness of AMU and APU and the programs we offer among potential students is critical to our ability to 
attract new students. In order to maintain and increase our revenues and profits, we must continue to attract new 
students in a cost-effective manner and these students must remain active in our programs. In addition, because we 
experience declines in our student population as a result of graduation, transfers to other academic institutions, military 
deployments and other reasons, in order to grow we need to first attract sufficient students to replace those that have 
left AMU or APU. beginning in 2009 and continuing into 2011, we increased the amounts spent on marketing and 
advertising, and we anticipate this trend to continue, particularly as a result of our attempts to attract and retain stu-
dents from non-military market sectors. We use marketing tools such as the Internet, exhibits at conferences, and print 
media advertising to promote our schools and programs. Additionally, we rely on the general reputation of AMU and APU 
and referrals from current students, alumni and educational service officers in the United States Armed Forces as a 
source of new students. Some of the factors that could prevent us from successfully advertising and marketing our 
programs and from successfully enrolling and retaining students in our programs include:

•	 the	emergence	of	more	successful	competitors;

•	 factors	related	to	our	marketing,	including	the	costs	of	Internet	advertising	and	broad-based	branding	campaigns;

•	 limits	on	our	ability	to	attract	and	retain	effective	employees	because	of	the	new	incentive	payment	rule	(see	“Risks	

Related to the Regulation of our Industry”);

•	 performance	problems	with	our	online	systems;

•	 failure	to	maintain	accreditation;

•	 student	dissatisfaction	with	our	services	and	programs;

•	 failure	to	develop	a	message	or	image	that	resonates	well	within	non-military	sectors	of	the	market;

•	 adverse	publicity	regarding	us,	our	competitors	or	online	or	for-profit	education	generally;

•	 adverse	developments	in	our	relationship	with	military	educational	service	officers;

•	 a	decline	in	the	acceptance	of	online	education;	and

•	 a	decrease	in	the	perceived	or	actual	economic	benefits	that	students	derive	from	our	programs.

To continue to grow our enrollment, we expect to continue to increase the amounts that we spend on marketing and 
advertising as our traditional approach to marketing and advertising may not be able to sustain meaningful growth rates. 
However, because we are smaller than most of our competitors and because our tuition is generally lower, we have fewer 
dollars available to spend on marketing and advertising than they do. Accordingly, we may find it increasingly difficult to 
continue to compete and grow our enrollments.

If we are unable to continue to develop awareness of AMU and APU and the programs we offer, and to enroll and retain 
students in both military and non-military market sectors, our enrollments would suffer and our ability to increase 
revenues and maintain profitability would be significantly impaired.

System disruptions and security breaches to our online computer networks could negatively impact our ability to 
generate revenue and damage our reputation, limiting our ability to attract and retain students.

The performance and reliability of our technology infrastructure is critical to our reputation and ability to attract and 
retain students. Any system error or failure, or a sudden and significant increase in bandwidth usage, could result in the 
unavailability of our online classroom, damaging our ability to generate revenue. Our technology infrastructure could be 
vulnerable to interruption or malfunction due to events beyond our control, including natural disasters, terrorist activities 
and telecommunications failures.

Our systems, particularly those related to our Partnership-At-a-Distance, or PAD, system, have been predominantly 
developed in-house, with limited support from outside vendors. We are continuously working on upgrades to the PAD 
system, and our employees continue to devote substantial time to its development. To the extent that we face problems 

Form 10-K

53

with the PAD system, we may not have the capacity to address the problems with our internal capability, and we may not 
be able to identify outside contractors with expertise relevant to our custom system.

Any failure of our online classroom system could also prevent students from accessing their courses. Any interruption to 
our technology infrastructure could have a material adverse effect on our ability to attract and retain students and could 
require us to incur additional expenses to correct or mitigate the interruption.

Our	computer	networks	may	also	be	vulnerable	to	unauthorized	access,	computer	hackers,	computer	viruses	and	other	
security problems. A user who circumvents security measures could misappropriate proprietary information, personal 
information about our students or cause interruptions or malfunctions in operations. As a result, we may be required to 
expend significant resources to protect against the threat of these security breaches or to alleviate problems caused by 
these breaches. We engage multiple security assessment providers on a periodic basis to review and assess our 
security.	We	utilize	this	information	to	audit	ourselves	to	ensure	that	we	are	continually	monitoring	the	security	of	our	
technology infrastructure. However, we cannot assure you that these security assessments and audits will protect our 
computer networks against the threat of security breaches.

System disruptions to our online classroom and technology infrastructure could negatively impact our ability to 
generate revenue and damage our reputation, limiting our ability to attract and retain students.

Historically, our online classroom employed the Educator™ learning management system pursuant to a license from 
Ucompass.com, Inc. We determined that it was in our long-term best interest to transition to a new online classroom that 
allows us to integrate additional technologies and resources, and in 2010 we began the migration to the Sakai 
Collaboration and Learning Environment (CLE), an open-source Learning Management System, as the foundational soft-
ware for our online classroom. Our online classroom is central to our operations, and the process of switching to Sakai 
CLE	was	complicated	and	time	consuming,	involving	customization	and	integration	with	the	rest	of	our	technology	infra-
structure. The migration was completed in early September 2011. Shortly after the completion of the migration, we 
experienced	periods	of	unplanned	downtime	in	our	online	classroom	during	periods	of	peak	utilization.	We	believe	that	in	
mid-October 2011 we identified the cause of this downtime and took appropriate steps to mitigate the problem. However, 
we cannot be certain that we have completely resolved the situation or that similar problems will not occur in the future.

While there are reportedly more than 350 educational institutions around the world using Sakai CLE to support teach-
ing, learning, research and collaboration, we believe that of the institutions using Sakai CLE, very few, if any, have a 
larger number of concurrent users than we do. This means that there are a limited number of other institutions with 
whom we can compare best practices for use in similar circumstances to ours. Furthermore, to the extent that we face 
problems with the online classroom in the future, we may not have the ability to address the problems adequately with 
internal resources, particularly given our limited history using the software, and we may not be able to identify outside 
contractors	with	expertise	relevant	to	our	customized	system.

The performance and reliability of our online classroom and technology infrastructure is critical to our reputation and 
ability to attract and retain students. Any system error or failure, or a sudden and significant increase in bandwidth 
usage, could result in the unavailability of our online classroom, preventing students from accessing their courses and 
damaging our ability to generate revenue. Any significant or ongoing interruption to our technology infrastructure could 
have a material adverse effect on our results of operations and could require us to incur additional expenses to correct 
or mitigate the interruption.

Any of the foregoing problems could result in an adverse impact on our operations, damage to our reputation and limits 
on our ability to attract and retain students.

Future growth or increased technology demands will require continued investment of capital, time and resources to 
develop and update our technology and if we are unable to increase the capacity of our resources appropriately, our 
ability to handle growth, our ability to attract or retain students and our financial condition and results of operations 
could be adversely affected.

Our rate of growth and expectations for the future require us to increase the capacity and capabilities of our technology 
infrastructure. Increasing the capacity and capabilities of our technology infrastructure will require us to invest capital, time 

54

AMERICAN PUbLIC EDUCATION, INC.

and resources, which we expect from time to time will lead to increased spending on technology infrastructure. There is no 
assurance that even with sufficient investment our systems will be scalable to accommodate future growth. We may also 
need to invest capital, time and resources to update our technology in response to competitive pressures in the market-
place. If we are unable to increase the capacity of our resources or update our resources appropriately, our ability to handle 
growth, our ability to attract or retain students, and our financial condition and results of operations could be adversely 
affected. Similarly, even if we are able to increase the capacity of our resources and update our resources appropriately, 
our financial condition and results of operations could be adversely affected by an increased level of spending.

The loss of any key member of our management team may impair our ability to operate effectively and may harm 
our business.

Our success depends largely upon the continued services of our executive officers and other key management and 
technical personnel. The loss of one or more members of our management team could harm our business. Except for the 
employment agreements we have with Dr. boston, our President and Chief Executive Officer, Dr. Powell, our Executive 
Vice President and Provost, Dr. van Wyk, our Executive Vice President and Chief Operations Officer, and Mr. Wilkins, our 
Executive Vice President and Chief Financial Officer, we do not have employment agreements with any of our other 
executive officers or key personnel.

If we are unable to attract and retain management, faculty, administrators and skilled personnel, our business and 
growth prospects could be severely harmed.

To execute our growth strategy, we must attract and retain highly qualified management, faculty, administrators and skilled 
personnel.	Competition	for	hiring	these	individuals	is	intense,	especially	with	regard	to	faculty	in	specialized	areas.	Our	
growth places constant demands on us to find qualified individuals across all levels of our institution. Since August 2009, 
we	have	hired	a	new	Chief	Operations	Officer	and	Chief	Information	Officer,	reflecting	our	continued	need	to	expand	and	
strengthen our management as we grow. We also promoted Dr. Powell, who previously served as Academic Dean of APUS, 
to Executive Vice President and Provost following the retirement of Dr. McCluskey as of March 17, 2011. If we fail to 
attract new management, faculty, administrators or skilled personnel or fail to retain and motivate our existing manage-
ment, faculty, administrators and skilled personnel, our business and growth prospects could be severely harmed. The 
U.S. Department of Education’s revised incentive payment rule, which took effect July 1, 2011, may affect the manner in 
which we attract, retain, and motivate new and existing employees. See “Risks Related to the Regulation of our Industry” 
for additional information on this revised rule.

If we fail to maintain adequate systems and processes to detect and prevent fraudulent activity in student enrollment 
and financial aid, we may lose our ability to participate in Title IV programs or Department of Defense tuition assis-
tance programs or have our participation in the Title IV programs conditioned or limited.

We have been the target of fraudulent activity by outside parties with respect to student enrollment and student financial aid 
programs, and as we continue to grow we may be susceptible to an increased risk of such activities. The potential for outside 
parties to perpetrate fraud in connection with the award and disbursement of Title IV program funds by APUS, including as a 
result of identity theft, may be heightened due to our nature as an online education provider and our relatively low tuition. 
We must maintain systems and processes to identify and prevent fraudulent applications for enrollment and financial aid. 
We cannot be certain that our systems and processes will continue to be adequate in the face of increasingly sophisti-
cated fraud schemes or that we will be able to expand such systems and processes at a pace consistent with our growth.

Grants and loans to students under the federal government’s Title IV programs are primarily awarded on the basis of 
financial need, generally defined as the difference between the cost of attending the institution and the amount a 
student can be expected to contribute to that cost. In order to account for living expenses and other costs that our 
students may reasonably incur in the context of pursuing a degree or certificate, the cost of attending American Public 
University System is an amount that exceeds the cost of our tuition. While some students elect to receive grants and 
loans that cover only the cost of tuition, others elect to receive amounts up to the full cost of attendance. When APUS 
receives Title IV funds from the federal government on a student’s behalf, it credits those funds to the student’s 
account. If a student has elected to receive funds in excess of the cost of tuition and fees, a Title IV credit balance 
occurs, and American Public University System must pay that credit balance to the student unless the student has 

Form 10-K

55

authorized	American	Public	University	System	to	hold	the	credit	balance	or	take	other	permissible	action	with	respect	to	
the credit balance. The availability of Title IV funds, including the Title IV credit balance payment, is an important part of 
enabling some students to pursue a degree or certificate. However, some individuals seek to take advantage of the 
availability of Title IV funds by enrolling for the purpose of obtaining such funds. On September 26, 2011, the 
Department of Education’s Inspector General released a report about an increasing number of cases involving large, 
loosely affiliated groups of individuals, so-called “fraud rings”, who conspire to defraud the Title IV programs through 
enrollment in distance education programs. These fraud rings are taking advantage of the availability of Title IV credit 
balance payments where the cost of attendance exceeds the cost of tuition and fees. We have been the target of 
fraudulent activity by individuals and groups with respect to student enrollment and the Title IV programs, and given our 
continued growth and status as an online education provider and our relatively low tuition, we believe that we will 
increasingly be subject to such activities. We must maintain systems and processes to identify and prevent fraudulent 
applications for enrollment and Title IV aid. We cannot be certain that our systems and processes will be adequate in 
the face of increasing and increasingly sophisticated fraud schemes or that we will be able to expand such systems and 
processes at a pace consistent with our growth.

In addition to those who enroll or attempt to enroll solely to obtain Title IV funds, some students who might not other-
wise pursue a degree or certificate are attracted to enroll because of the availability of Title IV funds and economic 
hardships resulting from today’s economic climate. We believe these students may be more likely than other students to 
cease pursuing a degree or certificate due to other factors, such as becoming employed or not having the level of 
commitment necessary to complete successfully the required coursework.

As	a	result	of	all	of	the	above	factors,	the	growth	in	our	enrollments	reflects	some	students	who	will	not	persist	as	
students. We have also been the target of fraudulent activities by outside parties with respect to student enrollment and 
Title IV programs, and as we continue to grow, we may be susceptible to an increase of such activities. We are not able 
to estimate the number of students who fall into these categories, and we are not able to estimate the impact on our 
enrollments over time, or any additional impact that this could have on our exposure to bad debt or the number of our 
students who default on their Title IV student loans.

The Department of Education requires institutions that participate in Title IV programs to refer to the Office of the 
Inspector General of the Department of Education credible information about fraud or other illegal conduct involving 
Title IV programs, and in the past we have referred to the Office of the Inspector General information with respect to 
potential fraud by applicants. If the systems and processes that we have established to detect and prevent fraud are 
inadequate, or our cohort default rates exceed specified levels or we otherwise do not have procedures in place for 
safeguarding federal funds, the Department of Education may find that we do not satisfy its “administrative capability” 
requirements. This could result in our being limited in our access to, or our losing, Title IV program funding, which would 
limit our potential for growth outside the military sector and adversely affect our enrollment, revenues, and results of 
operations. In addition, our ability to participate in Title IV programs and the tuition assistance programs of the United 
States	Armed	Forces	is	conditioned	on	our	maintaining	accreditation	by	an	accrediting	agency	that	is	recognized	by	the	
Secretary of Education. Any significant failure to detect adequately fraudulent activity related to student enrollment and 
financial aid could cause us to fail to meet our accrediting agencies’ standards. Furthermore, under the Higher 
Education Opportunity Act, accrediting agencies that evaluate institutions that offer distance learning programs like 
ours must require such institutions to have processes through which the institution establishes that a student who 
registers for a distance education program is the same student who participates in and receives credit for the program. 
Failure to meet our accrediting agencies’ standards could result in the loss of accreditation at the discretion of our 
accrediting agencies, which could result in a loss of our eligibility to participate in Title IV programs and the tuition 
assistance programs of the United States Armed Forces.

The protection of our operations through exclusive proprietary rights and intellectual property is limited, and we 
encounter disputes from time to time relating to our use of intellectual property of third parties, any of which could 
harm our operations and prospects.

In the ordinary course of our business, we develop intellectual property of many kinds that is or will be the subject of 
copyright, trademark, service mark, patent, trade secret, or other protections. This intellectual property includes but 

56

AMERICAN PUbLIC EDUCATION, INC.

is not limited to course materials, business know-how, and internal processes and procedures developed to respond 
to the requirements of operating and various education regulatory agencies. We rely on a combination of copyrights, 
trademarks, service marks, trade secrets, domain names, agreements, and registrations to protect our intellectual 
property. We rely on service mark and trademark protection in the United States and select foreign jurisdictions to 
protect our rights to the marks “AMERICAN MILITARY UNIVERSITY,” “AMERICAN PUbLIC UNIVERSITY,” “AMERICAN 
PUbLIC UNIVERSITY SYSTEM” and “EDUCATING THOSE WHO SERVE,” as well as distinctive logos and other marks 
associated with our services. We rely on agreements under which we obtain rights to use course content developed 
by faculty members and other third party content experts. We cannot assure you that the measures that we take will 
be adequate or that we have secured, or will be able to secure, appropriate protections for all of our proprietary 
rights in the United States or select foreign jurisdictions, or that third parties will not infringe upon or violate our 
proprietary	rights.	Despite	our	efforts	to	protect	these	rights,	unauthorized	third	parties	may	attempt	to	duplicate	or 	
copy the proprietary aspects of our curricula, online resource material and other content, and offer competing 
programs to ours.

In particular, third parties may attempt to develop competing programs or duplicate or copy aspects of our curriculum, 
online resource material, quality management, and other proprietary content. Any such attempt, if successful, could 
adversely affect our business. Protecting these types of intellectual property rights can be difficult, particularly as it 
relates to the development by our competitors of competing courses and programs.

We may encounter disputes from time to time over rights and obligations concerning intellectual property, and we may 
not prevail in these disputes. Third parties may raise a claim against us alleging an infringement or violation of the 
intellectual property of that third party. In July 2006, we settled a dispute with another institution regarding the use of 
certain marks that allowed us to continue to use the marks at issue, but we may not be able to favorably resolve future 
disputes. Some third party intellectual property rights may be extremely broad, and it may not be possible for us to 
conduct our operations in such a way as to avoid those intellectual property rights. Any such intellectual property claim 
could subject us to costly litigation and impose a significant strain on our financial resources and management personnel 
regardless of whether such claim has merit. Our general liability and cyber liability insurance may not cover potential 
claims of this type adequately or at all, and we may be required to alter the content of our classes or pay monetary 
damages, which may be significant.

We may incur liability for the unauthorized duplication or distribution of class materials posted online for class discussions.

In some instances, our faculty members or our students may post various articles or other third party content on 
class	discussion	boards.	We	may	incur	liability	for	the	unauthorized	duplication	or	distribution	of	this	material	posted 	
online	for	class	discussions.	Third	parties	may	raise	claims	against	us	for	the	unauthorized	duplication	of	this	mate -
rial. Any such claims could subject us to costly litigation and impose a significant strain on our financial resources and 
management personnel regardless of whether the claims have merit. Our faculty members or students could also post 
classified material on class discussion boards, which could expose us to civil and criminal liability and harm our 
reputation and relationships with members of the military and government. Our general liability insurance may not 
cover potential claims of this type adequately or at all, and we may be required to alter the content of our courses or 
pay monetary damages.

Because we are an exclusively online provider of education, we are entirely dependent on continued growth and 
acceptance of exclusively online education and, if the recognition by students and employers of the value of online 
education does not continue to grow, our ability to grow our business could be adversely impacted.

We believe that continued growth in online education will be largely dependent on additional students and employers 
recognizing	the	value	of	degrees	from	online	institutions.	If	students	and	employers	are	not	convinced	that	online	
schools are an acceptable alternative to traditional schools or that an online education provides value, or if growth in the 
market penetration of exclusively online education slows, growth in the industry and our business could be adversely 
affected. because our business model is based on online education, if the acceptance of online education does not 
grow, our ability to continue to grow our business and our financial condition and results of operations could be materially 
adversely affected.

Form 10-K

57

If we do not maintain continued strong relationships with various military bases and educational service officers, and 
if we are unable to expand our use of articulation agreements, our future growth may be impaired.

We have non-exclusive articulation agreements or memoranda of understanding with various educational institutions of 
the United States Armed Forces and other governmental education programs. Articulation agreements and memoranda 
of understanding are agreements pursuant to which we agree to award academic credits toward our degrees for learning 
in educational programs offered by others. Additionally, we rely on relationships with educational service offices on 
military bases and base education officers to distribute our information to interested service members. If our relation-
ships with educational service offices or base education counselors deteriorate or end, our efforts to recruit students 
from that base will be impaired. If our articulation agreements and memoranda of understanding are eliminated, or if our 
relationships with educational service offices or base education counselors deteriorate, this could materially and 
adversely affect our revenues and results of operations.

In August 2010, DoD issued a proposed rule that would increase oversight of educational programs offered to active 
service members. The proposed rules would require all institutions to sign a Memorandum of Understanding, or MOU, 
outlining certain commitments and agreements between the institution and DoD prior to accepting funds under the tuition 
assistance program. The requirements to enter into an MOU and the related increased focus by the DoD on relationships 
and oversight of educational providers could lead to changes in the nature of our relationships with military bases and 
educational service officers, which could be adverse in nature. We have entered into a standard MOU with DoD.

The United States Armed Forces has in the past and may in the future approve programs and initiatives to provide 
additional educational opportunities to service members, and these programs and initiatives may not include participa-
tion by us. We cannot predict the impact of these announcements, programs, or initiatives on us, but given our depen-
dence on students from the armed forces, our net course registrations, and results of operations could be materially 
adversely affected by such announcements, programs, and initiatives.

Government regulations relating to the Internet could increase our cost of doing business, affect our ability to grow or 
otherwise have a material adverse effect on our business.

The increasing popularity and use of the Internet and other online services have led and may lead to the adoption of new 
laws and regulatory practices in the United States or foreign countries and to new interpretations of existing laws and 
regulations. These new laws and interpretations may relate to issues such as online privacy, copyrights, trademarks, and 
service marks, sales taxes, fair business practices, and the requirement that online education institutions qualify to do 
business as foreign corporations or be licensed in one or more jurisdictions where they have no physical location or other 
presence. New laws, regulations, or interpretations related to doing business over the Internet could increase our costs 
and materially and adversely affect our enrollments, revenues, and results of operations.

Risks Related to the Regulation of Our Industry

If we fail to comply with the extensive regulatory requirements for our business, we could face penalties and signifi-
cant restrictions on our operations, including loss of access to federal tuition assistance programs for members of 
the United States Armed Forces and federal loans and grants for our students.

We are subject to extensive regulation by (1) the federal government through the U.S. Department of Education and 
under the Higher Education Act, the Department of Defense and the Department of Veterans Affairs, (2) state regulatory 
bodies,	and	(3)	accrediting	agencies	recognized	by	the	U.S.	Secretary	of	Education.	The	regulations,	standards	and	
policies of these agencies cover the vast majority of our operations, including our educational programs, facilities, 
instructional, and administrative staff, administrative procedures, marketing, recruiting, financial operations, and finan-
cial condition. These regulatory requirements can also affect our ability to add new or expand existing educational 
programs and to change our corporate structure and ownership.

Institutions	of	higher	education	that	grant	degrees,	diplomas,	or	certificates	must	be	authorized	by	an	appropriate	state	
education	agency	or	agencies.	In	addition,	in	certain	states	as	a	condition	of	continued	authorization	to	grant	degrees	
and other credentials and in order to participate in various federal programs, including tuition assistance programs of the 

58

AMERICAN PUbLIC EDUCATION, INC.

United	States	Armed	Forces,	a	school	must	be	accredited	by	an	accrediting	agency	recognized	by	the	Secretary	of	
Education. Accreditation is a non-governmental process through which an institution submits to qualitative review by an 
organization	of	peer	institutions,	based	on	the	standards	of	the	accrediting	agency	and	the	stated	aims	and	purposes	of	
the	institution.	The	Higher	Education	Act	requires	accrediting	agencies	recognized	by	the	Department	of	Education	to	
review and monitor many aspects of an institution’s operations and to take appropriate action when the institution fails 
to comply with the accrediting agency’s standards.

Our operations are also subject to regulation due to our participation in Title IV programs. Title IV programs, which are 
administered by the Department of Education, include loans made directly to students by the Department of Education. 
Title IV programs also include several grant programs for students with economic need as determined in accordance with 
the Higher Education Act and Department of Education regulations. To participate in Title IV programs, a school must 
receive	and	maintain	authorization	by	the	appropriate	state	education	agencies,	be	accredited	by	an	accrediting	agency	
recognized	by	the	Secretary	of	Education,	and	be	certified	as	an	eligible	institution	by	the	Department	of	Education.	Our	
growth strategy is partly dependent on enrolling more students who are attracted to us because of our continued 
participation in these programs.

The regulations, standards, and policies of the Department of Education, state education agencies, and our accrediting 
agencies change frequently. Recent and pending changes in, or new interpretations of, applicable laws, regulations, 
standards, or policies, or our noncompliance with any applicable laws, regulations, standards, or policies, could have a 
material	adverse	effect	on	our	accreditation,	authorization	to	operate	in	various	states,	activities,	receipt	of	funds	under	
tuition assistance programs of the United States Armed Forces, our ability to participate in Title IV programs, or costs of 
doing business. Furthermore, findings of noncompliance with these laws, regulations, standards, and policies also could 
result in our being required to pay monetary damages, or being subjected to fines, penalties, injunctions, limitations on 
our operations, termination of our ability to grant degrees, revocation of our accreditation, restrictions on our access to 
Title IV program funds, or other censure that could have a material adverse effect on our business.

If we fail to maintain our institutional accreditation, we would lose our ability to participate in the tuition assistance 
programs of the United States Armed Forces and also to participate in Title IV programs.

American Public University System is accredited by The Higher Learning Commission of the North Central Association of 
Colleges	and	Schools,	one	of	six	regional	accrediting	agencies	recognized	by	the	Secretary	of	Education,	and	by	the	
Accrediting Commission of the Distance Education and Training Council, or DETC, which is a national accrediting agency 
recognized	by	the	Secretary	of	Education.	Accreditation	by	an	accrediting	agency	that	is	recognized	by	the	Secretary	of	
Education is required for participation in the tuition assistance programs of the United States Armed Forces. In 2011, we 
derived approximately 41% of our revenue from net course registrations from these tuition assistance programs. 
Accreditation	by	an	accrediting	agency	that	is	recognized	by	the	Secretary	of	Education	for	Title	IV	purposes	is	also	required	
for an institution to become and remain eligible to participate in Title IV programs. American Public University System 
achieved regional accreditation from The Higher Learning Commission in 2006 and has had national accreditation from the 
Distance Education and Training Council since 1995. We have identified The Higher Learning Commission as our primary 
accreditor for Title IV purposes. Either The Higher Learning Commission or DETC may impose restrictions on our accredita-
tion or may terminate our accreditation. To remain accredited American Public University System must continuously meet 
certain criteria and standards relating to, among other things, performance, governance, institutional integrity, educational 
quality, faculty, administrative capability, resources, and financial stability. Failure to meet any of these criteria or standards 
could result in the loss of accreditation at the discretion of the accrediting agencies. Furthermore, many prospective 
students may view accreditation by a regional accrediting agency to be more prestigious than accreditation by a national 
accrediting agency, and we believe that loss of regional accreditation may reduce the marketability of American Public 
University System even if national accreditation were maintained. The complete loss of accreditation would, among other 
things, render our students and us ineligible to participate in the tuition assistance programs of the United States Armed 
Forces or Title IV programs and have a material adverse effect on our enrollments, revenues, and results of operations.

Our student enrollments could decline if we fail to maintain any of our accreditations.

Accreditation by The Higher Learning Commission is an important attribute of our university system. Colleges and 
universities depend, in part, on accreditation in evaluating transfers of credit and applications to graduate schools. 

Form 10-K

59

Employers rely on the accredited status of institutions when evaluating a candidate’s credentials, and students and 
corporate and government sponsors under tuition reimbursement programs look to accreditation for assurance that an 
institution maintains quality educational standards. In addition, certain of our individual programs are accredited by 
specialized	accrediting	agencies.	If	we	fail	to	satisfy	the	standards	of	any	of	those	specialized	accrediting	agencies,	we	
could	lose	the	specialized	accreditation	for	the	affected	programs,	which	could	result	in	materially	reduced	student	
enrollments in those programs and have a material adverse effect on us.

Increased scrutiny of accrediting agencies by the Secretary of Education and the U.S. Congress may result in increased 
scrutiny of institutions, particularly proprietary institutions, by accrediting agencies, and if our institutional accrediting 
agency loses its ability to serve as an accrediting agency for Title IV program purposes, we may lose our ability to 
participate in Title IV programs.

In November and December 2009, the Department of Education’s Office of the Inspector General, or OIG, issued reports 
criticizing	three	regional	accreditors—Middle	States	Commission	on	Higher	Education,	the	Southern	Association	of	
Colleges and Schools, and The Higher Learning Commission—for failing to define both program length and credit hours. 
OIG, in an unusual action, recommended that the Department of Education consider limiting, suspending, or terminating 
The Higher Learning Commission’s recognition as an accreditor for purposes of determining institutional eligibility to 
participate in Title IV programs. In response, Department of Education staff conducted a special review of The Higher 
Learning Commission and required The Higher Learning Commission to accept a corrective action plan. The Higher 
Learning Commission received additional scrutiny in June 2010 during a House Education and Labor Committee hearing 
focused on OIG’s findings with regard to credit hour policies.

In December 2010, the National Advisory Committee on Institutional Quality and Integrity, or NACIQI, the panel charged 
with	advising	the	Department	of	Education	on	whether	to	recognize	accrediting	agencies	for	Title	IV	purposes,	reviewed	
The	Higher	Learning	Commission’s	status	as	a	recognized	accrediting	agency.	Based	on	The	Higher	Learning	
Commission’s response to the Department’s special review and a December 2008 interim report (which responded to a 
2007 NACIQI review unrelated to the OIG findings), NACIQI voted to continue the Higher Learning Commission’s recogni-
tion as an accrediting agency but also ordered the agency to submit an additional compliance report in one year. At its 
December	2011	meeting,	NACIQI	characterized	The	Higher	Learning	Commission’s	report	as	“informational”	and	noted	
that no vote was to be taken on it. We are currently unaware of what further action NACIQI might take with respect to The 
Higher Learning Commission and its compliance report. NACIQI is next scheduled to review The Higher Learning 
Commission for recognition purposes in spring 2013.

Scrutiny of accrediting agencies and their accreditation of proprietary institutions is likely to continue. If the Department 
of Education were to limit, suspend, or terminate The Higher Learning Commission’s recognition, we could lose our ability 
to participate in the Title IV programs, unless and until we were able to obtain Department of Education approval to rely 
on DETC accreditation for purposes of institutional eligibility to participate in the Title IV programs. If we were unable to 
rely on DETC accreditation in such circumstances, among other things, our students and our institution would be ineli-
gible to participate in the Title IV programs, and such consequence would have a material adverse effect on enrollments, 
revenues, and results of operations. In addition, increased scrutiny of accrediting agencies by the Secretary of Education 
in connection with the Department of Education’s recognition process may result in increased scrutiny of institutions by 
accrediting agencies.

Furthermore, because the for-profit education sector is growing at such a rapid pace, it is possible that accrediting 
bodies would respond to that growth by adopting additional criteria, standards, and policies that are intended to monitor, 
regulate, or limit the growth of for-profit institutions like us. For example, in June 2009, The Higher Learning Commission 
adopted	new	policies	related	to	institutional	control,	structure,	and	organization.	Part	of	The	Higher	Learning	
Commission’s rationale for these changes was to better define the range of its oversight of transactions related to 
change of ownership at institutions. The new policies extend The Higher Learning Commission’s oversight to transactions 
that	change,	or	have	the	potential	to	change,	the	control	of	an	institution	or	its	fundamental	structure	and	organization.	
Under the new policies, The Higher Learning Commission also now extends its oversight to defined changes that occur in 
a parent or controlling entity, and not necessarily in the institution itself. Actions by, or relating to, an accredited institu-
tion,	including	a	significant	acquisition	of	another	institution,	significant	changes	in	board	composition	or	organizational	

60

AMERICAN PUbLIC EDUCATION, INC.

documents, and accumulations by one stockholder of greater than 25% of the capital stock, could open up an accredited 
institution to additional reviews by The Higher Learning Commission and possible change from an accredited status to 
candidate status, which enhances the risks of these types of actions. In particular, the change from accredited status to 
candidate status could adversely impact an institution’s ability to participate in Title IV programs. For-profit institutions 
may also be less attractive acquisition candidates because The Higher Learning Commission has enhanced its scrutiny 
of change in control transactions, obtained the explicit ability to move an institution from accredited status to candidate 
status, and will be examining more closely entities that own accredited institutions.

New and anticipated regulations published by the U.S. Department of Education could result in regulatory changes 
that may materially and adversely affect our business.

On June 18, 2010, the Department of Education issued a Notice of Proposed Rulemaking (“NPRM”) in respect of many 
of the issues subject to the negotiated rulemaking process, other than the metrics for determining compliance with the 
gainful employment requirement. On July 26, 2010, the Department of Education issued an NPRM in respect of the 
gainful employment requirement. On October 29, 2010, the Department of Education published final regulations concern-
ing	certain	institutional	eligibility	issues	(such	as	state	authorization	for	postsecondary	education	institutions),	defini-
tional issues (such as the definition of “credit hour” for certain eligibility and other purposes), student eligibility issues 
(including the validity of high school diplomas), and other Title IV provisions (such as gainful employment program 
reporting and disclosure, incentive payment and misrepresentation), as well as final regulations to establish a process 
under which an institution applies for approval to offer an educational program that prepares students for gainful employ-
ment	in	a	recognized	occupation.	These	final	regulations	were	generally	effective	July	1,	2011.	On	June	13,	2011,	the	
Department of Education published final regulations on metrics for gainful employment programs effective July 1, 2012. 
The new regulations are described above in “Regulation of Title IV Financial Aid Programs—Recent Regulatory Changes.”

On May 5, 2011, the Department of Education announced its intention to establish additional negotiated rulemaking 
committees to prepare proposed regulations under the Higher Education Act. Three public hearings were conducted in 
May 2011 at which interested parties suggested issues that should be considered for action by the negotiating commit-
tees. The Department of Education also conducted roundtable discussions to inform policy in the areas of teacher 
preparation, college completion, and the proposed “First in the World” competition. In January 2012, two negotiated 
rulemaking committees—one on teacher preparation and one on student loans—held meetings to discuss possible 
amendments to Department of Education regulations. The committee on Title IV loan programs is charged with (1) 
streamlining the loan program regulations by repealing unnecessary FFEL Program regulations and incorporating and 
modifying necessary requirements within the Direct Loan program as a result of the FFEL Program’s termination; (2) 
addressing possible changes in the regulations governing the income-contingent and income-based prepayment plans 
and the process for making total and permanent disability determinations; (3) drafting various regulations applicable to 
the administration of the Federal Perkins Loan program; (4) modifying rules regarding closed schools and related student 
withdrawals; and (5) addressing various regulations related to forbearance and default, including mandatory granting of 
forbearance to Direct Loan borrowers eligible for partial repayment of loans by the DoD. The committee on teacher 
preparation is charged with recommending institutional and state reporting requirements on teacher preparation program 
quality and with determining the criteria that states should use to assess teacher preparation programs and to identify 
those that are not performing well. It will also address issues related to TEACH grants. APUS offers a state-approved 
educator certification program in West Virginia and is therefore subject to the regulations that are being negotiated. 

If our efforts to comply with the new and pending regulations are inconsistent with how the Department of Education 
interprets those provisions, due to uncertainty about the meaning of the rules or otherwise, we may be found to be in 
noncompliance with such provisions and the Department of Education could impose monetary penalties, place limita-
tions on our operations, and/or condition or terminate our eligibility to receive Title IV program funds. We cannot predict 
with certainty the effect the new and pending regulatory provisions will have on our business.

A number of the risk factors below address potential substantive concerns and risks with respect to the new regulations, 
commonly referred to as the program integrity regulations. With respect to the final regulations generally, and each of the 
regulations discussed in the risk factors below specifically, we cannot predict how the final regulations will be interpreted. 
Compliance with any of these new rules or uncertainty that results from the rules being recently promulgated and the 

Form 10-K

61

absence of past practice and limited guidance as to the implementation of these new rules could have an adverse 
impact on our enrollment, affect the manner in which we do business, increase our cost of doing business, and have a 
material	adverse	effect	on	our	business,	financial	condition,	results	of	operations	and	cash	flows.	Lack	of	clarity	in	the	
final rules or guidance by the Department of Education could result in uncertainties continuing for some period of time, 
and may require us to adopt overly-narrow practices until clarity is obtained, and as a result our business could be 
materially and adversely affected.

A failure to meet standards regarding “gainful employment” may result in the loss of eligibility to participate in Title 
IV programs.

On June 13, 2011, the Department of Education published final regulations on gainful employment programs effective 
July 1, 2012. If a program fails all three of the gainful employment metrics in a given year, the U.S. Department of 
Education requires the institution to disclose the amount by which the program under-performed the metrics and the 
institution’s plan for program improvement. Also, the institution must establish a three-day waiting period for enrollment 
after the warning information is given. Should a program fail to achieve the metrics twice within three years, the institu-
tion must continue to provide the first year disclosures and, among other things, also disclose to current and prospective 
students that they should expect to have difficulty repaying their student loans; provide an explanation of the risks 
associated with enrolling or continuing in the program, including the potential consequences for, and options available to, 
the student if the program becomes ineligible for Title IV funds; and explain the resources available to research other 
educational options and compare program costs. Should a program fail three times within a four year period, the 
Department of Education would terminate the program’s eligibility for federal student aid (i.e., students in the program 
would immediately lose eligibility to participate in Title IV programs), and the institution would not be able to reestablish 
the program’s eligibility for at least three years, though the program could continue to operate without Title IV funding. 
The earliest a program could lose eligibility under the gainful employment rule will be 2015, based on its 2012, 2013, 
and 2014 performance under the metrics.

because the Department of Education’s gainful employment rules will be implemented over several years and are based 
at least in part on data that is unavailable to us, it is not possible at this time to determine with any degree of certainty 
whether these new regulations will cause any of our programs to become ineligible to participate in the Title IV programs. 
However, under this new regulation, the continuing eligibility of our educational programs for Title IV funding is at risk due 
to factors beyond our control, such as changes in the actual or deemed income level of our graduates, changes in 
student borrowing levels, increases in interest rates, changes in the federal poverty income level relevant for calculating 
discretionary income, changes in the percentage of our former students who are current in repayment of their student 
loans, and other factors. In addition, even though deficiencies in the metrics may be correctible on a timely basis, the 
disclosure requirements to students following a failure to meet the standards may adversely impact enrollment in that 
program and may adversely impact the reputation of our educational institutions.

Our failure to obtain Department of Education approval, where required, for new programs that prepare students for 
gainful employment in a recognized occupation could materially and adversely affect our business.

On October 29, 2010, the Department of Education issued final regulations to establish a new process under which an 
institution applies for approval to offer an educational program that prepares students for gainful employment in a 
recognized	occupation.	Under	the	final	regulations,	which	became	effective	July	1,	2011,	an	institution	must	notify	the	
Department of Education at least 90 days before the first day of class when it intends to add a program that prepares 
students	for	gainful	employment	in	a	recognized	occupation.	The	institution	seeking	approval	may	proceed	to	offer	the	
program, unless the Department of Education advises the institution at least 30 days before the first day of classes that 
the Department of Education must approve the program for Title IV purposes. If the Department of Education denies 
approval, the institution may not award Title IV funds in connection with the program. On September 27, 2011, the 
Department of Education issued an NPRM that proposed to define a smaller group of gainful employment programs for 
which an institution must obtain approval from the Department, including only programs that are the same as or sub-
stantially similar to programs performing poorly under the gainful employment metrics. Were the Department to deny 
approval to one or more of our new programs, our business could be materially and adversely affected. Furthermore, 
compliance with these new procedures could cause delay in our ability to offer new programs and put our business at a 

62

AMERICAN PUbLIC EDUCATION, INC.

competitive disadvantage. Compliance could also adversely affect our ability to timely offer programs of interest to our 
students and potential students and adversely affect our ability to increase our revenues. As a result, our business could 
be materially and adversely affected.

Our failure to comply with the Department of Education’s incentive payment rule could result in sanctions.

If we pay a bonus, commission, or other incentive payment in violation of applicable Department of Education rules, we 
could be subject to sanctions, which could have a material adverse effect on our business. In the final regulations pub-
lished on October 29, 2010, the Department of Education abolished 12 safe harbors that described permissible arrange-
ments under the regulation. The amended regulation was effective July 1, 2011. Abolition of the safe harbors and other 
aspects of the new regulation may create uncertainty about what constitutes impermissible incentive payments. The 
modified	incentive	payment	rule	and	related	uncertainty	as	to	how	it	will	be	interpreted	also	may	influence	our	approach,	
or limit our alternatives, with respect to employment policies and practices and consequently may affect negatively our 
ability to recruit and retain employees, and as a result our business could be materially and adversely affected.

In addition, the Government Accountability Office, or GAO, has issued a report critical of the Department of Education’s 
enforcement of the incentive payment rule, and the Department of Education has undertaken to increase its enforce-
ment efforts. If the Department of Education determines that an institution violated the incentive payment rule, it may 
require the institution to modify its payment arrangements to the Department of Education’s satisfaction. The 
Department of Education may also fine the institution or initiate action to limit, suspend, or terminate the institution’s 
participation in the Title IV programs. The Department of Education may also seek to recover Title IV funds disbursed in 
connection with the prohibited incentive payments. In addition, third parties may file “qui tam” or “whistleblower” suits 
on behalf of the Department of Education alleging violation of the incentive payment provision. Such suits may prompt 
Department of Education investigations. Particularly in light of the uncertainty surrounding the new incentive payment 
rule, the existence of, the costs of responding to, and the outcome of, qui tam or whistleblower suits or Department of 
Education investigations could have a material adverse effect on our reputation causing our enrollments to decline and 
could cause us to incur costs that are material to our business, among other things. As a result, our business could be 
materially and adversely affected.

Our failure to comply with the Department of Education’s substantial misrepresentation rules could result in sanctions.

The Department of Education may take action against an institution in the event of substantial misrepresentation by the 
institution concerning the nature of its educational programs, its financial charges or the employability of its graduates. In 
the final regulations published on October 29, 2010, the Department of Education has expanded the activities that 
constitute a substantial misrepresentation, effective July 1, 2011. Under the final regulation, an institution engages in 
substantial	misrepresentation	when	the	institution	itself,	one	of	its	representatives,	or	an	organization	or	person	with	
which the institution has an agreement to provide educational programs, marketing, advertising, or admissions services, 
makes a substantial misrepresentation directly or indirectly to a student, prospective student or any member of the public, 
or to an accrediting agency, a state agency, or to the Secretary of Education. The final regulations define misrepresenta-
tion as any false, erroneous or misleading statement, and they define a misleading statement as any statement that has 
the likelihood or tendency to deceive or confuse. The final regulations define substantial misrepresentation as any misrep-
resentation on which the person to whom it was made could reasonably be expected to rely, or has reasonably relied, to 
the person’s detriment. If the Department of Education determines that an institution has engaged in substantial misrep-
resentation, the Department of Education may revoke an institution’s program participation agreement, impose limitations 
on an institution’s participation in the Title IV programs, deny participation applications made on behalf of the institution, 
or initiate a proceeding against the institution to fine the institution or to limit, suspend or termination the institution’s 
participation in the Title IV programs. We expect that there could be an increase in our industry of administrative actions 
and litigation claiming substantial misrepresentation, which at a minimum would increase legal costs associated with 
defending such actions, and as a result our business could be materially and adversely affected.

Failure to comply with the Department of Education’s credit hour requirements could result in sanctions.

In the final regulations published on October 29, 2010, the Department of Education has defined “credit” hour for Title 
IV purposes. The credit hour is used for Title IV purposes to define an eligible program and an academic year and to 

Form 10-K

63

determine enrollment status and the amount of Title IV aid that an institution may disburse in a payment period. The 
final regulations define credit hour as an institutionally established equivalency that reasonably approximates certain 
specified time in class and out of class or an equivalent amount of work for other academic activities. The final regula-
tions also require institutional accreditors to review an institution’s policies, procedures, and administration of policies 
and procedures for assignment of credit hours. An accreditor must take appropriate actions to address an institution’s 
credit hour deficiencies and to notify the Department of Education if it finds systemic noncompliance or significant 
noncompliance in one or more programs. The Department of Education has indicated that if it finds an institution to be 
out of compliance with the credit hour definition for Title IV purposes, it may require the institution to repay the amount 
of Title IV awarded under the incorrect assignment of credit hours and, if it finds significant overstatement of credit 
hours, it may fine the institution or limit, suspend, or terminate its participation in Title IV programs, as a result of which 
our business could be materially and adversely affected.

Failure to comply with the Department of Education’s state authorization rules could result in our students being 
ineligible for Title IV programs.

To	be	eligible	for	Title	IV	programs,	an	institution	must	be	legally	authorized	to	provide	postsecondary	education	in	the	
state in which it is physically located. In the final regulations published on October 29, 2010, the Department of 
Education specified the type of state approvals that are acceptable for an institution to demonstrate that it is legally 
authorized	by	the	state	in	which	it	is	located.	The	regulations	also	provide	that	states	must	also	have	mechanisms	to	
take appropriate action against institutions and to respond to complaints.

The final rule provided that if an institution offers postsecondary education through distance education to students in a 
state in which the institution is not physically located, the institution must meet state requirements for it to be legally 
offering postsecondary distance education in that state. That rule was effective on July 1, 2011, although in an April 
2011 guidance letter the Department of Education indicated that it would not initiate any action to establish repayment 
liabilities or limit student eligibility for distance education activities undertaken before July 1, 2014, provided the institu-
tion	was	making	a	good	faith	effort	to	identify	and	obtain	necessary	state	authorization	before	that	date.	On	July	12,	
2011, a federal judge for the U.S. District Court for the District of Columbia vacated the portion of the Department of 
Education’s	state	authorization	regulation	that	requires	online	education	providers	to	obtain	any	required	authorizations	
from all states in which their students reside, finding that the Department of Education had failed to provide sufficient 
notice and opportunity for comment on the requirement. Should the requirement be enforced, however, and if we fail to 
obtain	or	maintain	required	state	authorization	to	provide	postsecondary	distance	education	in	a	state,	we	could	lose	our	
ability to award Title IV aid to students in that state.

If	the	Department	of	Education	determines	that	an	institution	does	not	have	the	required	state	authorization	to	provide	
postsecondary distance education in a state, the institution could lose its ability to award Title IV funds to students in 
that state. The new distance education rules could also lead some states to adopt new laws and regulatory practices 
detrimental to institutions such as ours. As a result, our business could be materially and adversely affected.

Currently,	American	Public	University	System	is	headquartered	in	the	State	of	West	Virginia	and	is	authorized	by	the	West	
Virginia	Higher	Education	Policy	Commission.	In	addition,	we	are	authorized	in	numerous	states	to	offer	postsecondary	
distance education to students in those states. It is possible that West Virginia and other states could, as a result of the 
limited	amount	of	time	for	states	to	evaluate	and	implement	the	Department	of	Education’s	final	state	authorization	rule	
or otherwise, adopt standards that are detrimental to institutions such as ours. As a result, our business could be 
materially and adversely affected.

If American Public University System does not maintain its authorization in West Virginia, our operations would be 
curtailed, and we may not grant degrees.

American	Public	University	System	is	headquartered	in	the	State	of	West	Virginia	and	is	authorized	by	the	West	Virginia	
Higher Education Policy Commission to grants degrees, diplomas and certificates. The West Virginia Higher Education 
Policy	Commission	may	also	take	disciplinary	action	or	revoke	authorization	if	an	institution’s	bond	is	cancelled,	if	the	
institution fails to take corrective action to bring it into compliance with West Virginia Higher Education Policy Commission 
policies, or if the owner is convicted for a felony or crime involving institution administration of Title IV programs.

64

AMERICAN PUbLIC EDUCATION, INC.

Under current law, if we were to lose our regional accreditation by The Higher Learning Commission, we could continue 
our	state	authorization	based	on	our	national	accrediting	agency,	DETC,	if	the	West	Virginia	Higher	Education	Policy	
Commission finds that it is an acceptable alternative accrediting agency. If we were to lose accreditation from both 
accrediting agencies, or accreditation by DETC is not an acceptable alternative accrediting agency in case of loss of The 
Higher Learning Commission accreditation, the West Virginia Higher Education Policy Commission may suspend, with-
draw,	or	revoke	our	authorization.	In	addition,	in	order	to	maintain	our	eligibility	for	accreditation	by	The	Higher	Learning	
Commission, we must remain headquartered and have a substantial presence in one of the states in its region, which 
includes	West	Virginia.	Thus,	if	we	were	to	lose	our	authorization	from	the	West	Virginia	Higher	Education	Policy	
Commission, we would be unable to provide educational services in West Virginia, we would lose our eligibility for Title IV 
programs, and we would lose our regional accreditation.

Our failure to comply with regulations of various states could have a material adverse effect on our enrollments, 
revenues, and results of operations.

Various states impose regulatory requirements on educational institutions operating within their boundaries. Several 
states assert jurisdiction over online educational institutions that have no physical location or other presence in the 
state but offer educational services to students who reside in the state or advertise to or recruit prospective students in 
the state. State regulatory requirements for online education are inconsistent among states and not well developed in 
many jurisdictions. As such, these requirements change frequently and, in some instances, are not clear or are left to 
the discretion of state regulators.

American Public University System has a physical presence in the Commonwealth of Virginia based on administrative 
offices	in	that	state,	and	it	is	authorized	by	the	State	Council	of	Higher	Education	for	Virginia.	American	Public	University	
System has established a regulatory relationship with 49 of the 50 states, plus the District of Columbia, and we are in 
the process of confirming our compliance with the remaining state’s recently revised regulatory provisions. State laws 
typically establish standards for instruction, qualifications of faculty, administrative procedures, marketing, recruiting, 
financial operations, and other operational matters. To the extent that we have obtained, or obtain in the future, addi-
tional	authorizations	or	licensure,	changes	in	state	laws	and	regulations	and	the	interpretation	of	those	laws	and	regula-
tions by the applicable regulators may limit our ability to offer educational programs and award degrees. Some states 
may also prescribe financial regulations that are different from those of the Department of Education, the West Virginia 
Higher Education Policy Commission, The Higher Learning Commission, or DETC. If we fail to comply with state licensing 
or	authorization	requirements,	we	may	be	subject	to	the	loss	of	state	licensure	or	authorization.	If	we	fail	to	comply	with	
state	requirements	to	obtain	licensure	or	authorization,	we	may	be	the	subject	of	injunctive	actions	or	penalties.	
Although	we	believe	that	the	only	state	licensure	or	authorization	that	is	necessary	currently	for	American	Public	
University System to participate in the tuition assistance programs for the United States Armed Forces and in Title IV 
programs	is	our	authorization	from	the	West	Virginia	Higher	Education	Policy	Commission,	loss	of	licensure	or	authoriza-
tion	in	other	states	or	the	failure	to	obtain	required	licensures	or	authorizations	could	prohibit	us	from	recruiting	or	
enrolling students in those states, reduce significantly our enrollments and revenues and have a material adverse effect 
on our results of operations.

Under the Department of Education’s final regulations published on October 29, 2010, if an institution offers postsec-
ondary education through distance education to students in a state in which the institution is not physically located or in 
which it is otherwise subject to state jurisdiction as determined the state, the institution must have met any state 
requirements for it to be legally offering postsecondary distance education in that state. The rule was effective July 1, 
2011. The Department of Education indicated in an April 2011 guidance letter that it would not initiate any action to 
establish repayment liabilities or limit student eligibility for distance education activities undertaken before July 1, 2014, 
provided	the	institution	is	making	a	good	faith	effort	to	identify	and	obtain	necessary	state	authorization	before	that	
date. However, on July 12, 2011, a federal judge for the U.S. District Court for the District of Columbia vacated the 
portion	of	the	Department	of	Education’s	state	authorization	regulation	that	requires	online	education	providers	to	obtain	
any	required	authorizations	from	all	states	in	which	their	students	reside,	finding	that	the	Department	of	Education	had	
failed to provide sufficient notice and opportunity for comment on the requirement. Should the requirement be enforced, 
however,	and	if	we	fail	to	obtain	or	maintain	required	state	authorization	to	provide	postsecondary	distance	education	in	
a specific state, we could lose our ability to award Title IV aid to students in that state.

Form 10-K

65

The	Department	of	Education’s	distance-education	state	authorization	requirement	could	lead	some	states	to	adopt	new	
laws and regulatory practices affecting the delivery of distance education to students located in those states. In the 
event we are found not to be in compliance with a state’s new or existing requirements for offering distance education 
within that state, the state could seek to restrict one or more of our business activities within its boundaries, we may not 
be able to recruit students from that state, and may have to cease providing service to students in that state. In addi-
tion, under the regulation, if enforced, we could lose eligibility to offer Title IV aid to students located in that state.

Our experience with the Title IV programs is limited, because we only began to participate in the programs in 2006, 
and our failure to comply with the complex regulations associated with Title IV programs would have a significant 
adverse effect on our operations and prospects for growth.

We first became certified to participate in Title IV programs for classes beginning in November 2006. We expect a 
significant	portion	of	our	growth	in	enrollments	and	revenues	to	come	from	students	who	are	utilizing	funds	from	Title	IV	
programs. However, compliance with the requirements of the Higher Education Act and Title IV programs is highly com-
plex and imposes significant additional regulatory requirements on our operations, which require additional staff, contrac-
tual arrangements, systems and regulatory costs. We have limited demonstrated history of compliance with these 
additional regulatory requirements. If we fail to comply with any of these additional regulatory requirements, the 
Department of Education could, among other things, impose monetary penalties, place limitations on our operations, 
and/or condition or terminate our eligibility to receive Title IV program funds, which would limit our potential for growth 
outside the military sector and adversely affect our enrollment, revenues, and results of operations.

We must periodically seek recertification to participate in Title IV programs, and may, in certain circumstances, be 
subject to review by the Department of Education prior to seeking recertification, and our future success may be 
adversely affected if we are unable to successfully maintain certification or obtain recertification.

An institution generally must seek recertification from the Department of Education at least every six years and possibly 
more frequently depending on various factors, such as whether it is provisionally certified. The Department of Education 
may also review an institution’s continued eligibility and certification to participate in Title IV programs, or scope of 
eligibility and certification, in the event the institution undergoes a change in ownership resulting in a change of control 
or expands its activities in certain ways, such as the addition of certain types of new programs, or, in certain cases, 
changes to the academic credentials that it offers. In certain circumstances, the Department of Education must provi-
sionally certify an institution, such as when it is an initial participant in Title IV programs or has undergone a change in 
ownership and control. In 2006, we applied to participate in Title IV programs for the first time and were provisionally 
certified for a period through June 30, 2007. We timely submitted our application for recertification, and the Department 
of Education granted us provisional certification through June 30, 2008. In May 2008, we were fully recertified to 
participate in Title IV programs. In August 2008, we were deemed to have undergone a change in ownership and control 
requiring review by the Department of Education in order to reestablish our eligibility and continue participation in Title IV 
programs. As required under Department of Education regulations, we timely notified the Department of Education of our 
change in ownership and control. In connection with the Department of Education’s review of the change, we submitted 
to the Department of Education a change in ownership application that included the submission of required documenta-
tion, including a letter from The Higher Learning Commission indicating that it had approved the change. On October 2, 
2008, we received a letter from the Department of Education approving the change in ownership and control and grant-
ing us provisional certification until September 30, 2010.

A provisionally certified institution must apply for and receive Department of Education approval of substantial changes and 
must comply with any additional conditions included in its program participation agreement. If the Department of Education 
determines that a provisionally certified institution is unable to meet its responsibilities under its program participation 
agreement, it may seek to revoke the institution’s certification to participate in Title IV programs with fewer due process 
protections for the institution than if it were fully certified. The Department of Education may withdraw the institution’s certifica-
tion if it determines that the institution is not fulfilling material requirements for continued participation in Title IV programs.

In 2010, we applied for recertification and, on July 2, 2010, we received a letter from the Department of Education 
notifying us that we are fully recertified to participate in Title IV programs through December 31, 2014. If the Department 
of Education were to withdraw or not renew our certification to participate in Title IV programs, our students would no 

66

AMERICAN PUbLIC EDUCATION, INC.

longer be able to receive Title IV program funds, which would have a material adverse effect on our enrollments, rev-
enues, and results of operations. In addition, regulatory restraints related to the addition of new programs could impair 
our ability to attract and retain students and could negatively affect our financial results.

Government and regulatory agencies and third parties may conduct compliance reviews, bring claims, or initiate 
litigation against us, any of which could disrupt our operations and adversely affect our performance.

because we operate in a highly regulated industry, we are subject to compliance reviews and claims of noncompliance 
and lawsuits by government agencies, regulatory agencies, and third parties, including claims brought by third parties 
on behalf of the federal government. For example, the Department of Education regularly conducts program reviews of 
educational institutions that are participating in the Title IV programs and the Office of Inspector General of the 
Department of Education regularly conducts audits and investigations of such institutions. In August 2010, the 
Secretary of Education announced in a letter to several members of Congress that, in part in response to recent 
allegations against proprietary institutions of deceptive trade practices and noncompliance with Department of 
Education regulations, the Department planned to strengthen its oversight of Title IV programs through, among other 
approaches, increasing the number of program reviews by 50%, from 200 conducted in 2010 up to 300 reviews in 
2011. If the results of compliance reviews or other proceedings are unfavorable to us, or if we are unable to defend 
successfully against lawsuits or claims, we may be required to pay monetary damages or be subject to fines, limita-
tions, loss of Title IV funding, injunctions, or other penalties, including the requirement to make refunds. Even if we 
adequately address issues raised by an agency review or successfully defend a lawsuit or claim, we may have to divert 
significant financial and management resources from our ongoing business operations to address issues raised by 
those reviews or to defend against those lawsuits or claims. Claims and lawsuits brought against us may damage our 
reputation, even if such claims and lawsuits are without merit.

The U.S. Congress has been examining the for-profit postsecondary education sector, which could result in legislation 
or additional Department of Education rulemaking that may limit or condition Title IV program participation of propri-
etary schools in a manner that may materially and adversely affect our business.

In recent years, the U.S. Congress has increased its focus on for-profit education institutions, including a review of their 
participation in the Title IV programs. Since June 2010, the U.S. Senate’s Health, Education, Labor and Pensions 
Committee (“HELP Committee”) has held hearings to examine the proprietary education sector. On August 5, 2010, we 
received a letter from Senator Tom Harkin, Chairman of the HELP Committee, requesting documents as part of a review of 
matters related to for-profit postsecondary education institutions whose students receive federal student financial aid. We 
understand that the request was one of approximately thirty requests made to for-profit colleges in connection with the 
HELP Committee’s review of matters related to for-profit colleges participating in Title IV programs. In June 2010, the 
Education and Labor Committee of the U.S. House of Representatives held a hearing to examine accreditors’ standards 
and procedures pertinent to higher education institutions’ policies on credit hours and program length. During the hearing, 
some committee members voiced concerns about the growing proportion of federal student financial aid going to propri-
etary institutions. On June 21, the chairmen of each of the Senate and House education committees, together with other 
members of Congress, requested the GAO to conduct a review and prepare a report with recommendations regarding 
various aspects of the proprietary education sector, including recruitment practices, educational quality, student out-
comes, the sufficiency of integrity safeguards against waste, fraud and abuse in Title IV programs, and the degree to 
which proprietary institutions’ revenue is comprised of Title IV and other federal funding sources. On August 4, the GAO 
released a report based on a three-month undercover investigation of recruiting practices at proprietary institutions, which 
concluded that employees at a non-random sample of 15 proprietary institutions (which did not include American Public 
University Systems) made deceptive statements to students about accreditation, graduation rates, job placement, 
program costs, or financial aid. On November 30, 2010, the GAO issued a revised version of that report that corrected or 
further explained a number of the instances of allegedly deceptive conduct. We incurred significant legal and other costs 
to respond to the congressional inquiry, and could incur significant legal and other cost to respond to any future inquiries.

On August 4, 2010, the Senate HELP Committee held a hearing to examine the student recruitment experience at 
for-profit postsecondary education institutions, and on September 30, 2010, the Senate HELP Committee held a hearing 
in regard to the federal investment in for-profit education and the resulting student outcomes. The Senate HELP 

Form 10-K

67

Committee held additional hearings in 2011. On March 10, 2011, the Committee held a hearing to present a case study 
of another for-profit postsecondary education institution, its educational services, and the role of accreditor, state, and 
federal oversight. A hearing about financial outcomes of students at for-profit colleges was held by the Senate HELP 
Committee on June 7, 2011. At a number of hearings, committee members have expressed concern about the amount 
of student loan debt taken on by students at for-profit institutions. Following those hearings, on July 21, 2011, the 
Committee hosted a roundtable discussion of policy solutions for improving for-profit postsecondary education.

On October 31, 2011, the GAO released a second report following additional undercover investigation related to enroll-
ment, cost, financial aid, course structure, substandard student performance, withdrawal, and exit counseling. The 
report concluded that while some of the 15 unidentified for-profit schools investigated appeared to follow existing 
policies, others did not. Although the report identified a number of deficiencies in specific instances, it made no recom-
mendations. On December 7, 2011, the GAO released a report that attempted to compare the quality of education 
provided by for-profit, nonprofit, and public schools based upon multiple outcome measures including graduation rates, 
pass rates on licensing exams, employment outcomes, and student loan default rates. The report found that for-profit 
school students had higher graduation rates for certificate programs, similar graduation rates for associate’s degree 
programs, and lower graduation rates for bachelor’s degree programs than students at nonprofit and public schools. It 
also found that a higher proportion of bachelor’s degree recipients from for-profit schools took out loans than did degree 
recipients from other schools and that there is some evidence that students at for-profits schools default on their 
student loans at higher rates. On 9 of the 10 licensing exams reviewed, graduates of for-profit schools had lower pass 
rates than students from nonprofit and public schools.

We cannot predict the extent to which, or whether, these hearings and reviews will result in legislation, further rulemaking 
affecting our participation in Title IV programs, or more vigorous enforcement of Title IV requirements. To the extent that 
any laws or regulations are adopted that limit or condition Title IV program participation of proprietary schools or the 
amount of federal student financial aid for which proprietary school students are eligible, our business could be materi-
ally and adversely affected.

Congressional examination of Department of Defense oversight of tuition assistance used for distance education and 
proprietary institutions and pending rulemaking by the Department of Defense could result in legislative or regulatory 
changes that may materially and adversely affect our business.

In recent years, the U.S. Congress has increased its focus on Department of Defense (“DoD”) tuition assistance that is 
used for distance education and programs at proprietary institutions. In September 2010, the Subcommittee on 
Oversight and Investigations of the U.S. House of Representative’s Armed Services Committee held a hearing titled “A 
Question of Quality and Value: Department of Defense Oversight of Tuition Assistance Used for Distance Learning and 
For-Profit Colleges.” Witnesses and Subcommittee members expressed concern about DoD’s oversight of distance 
education programs, especially those offered by proprietary institutions. In August 2010, DoD issued a proposed 
regulation that would increase oversight of educational programs offered to active duty service members. Under the 
proposed regulations, the Military Installation Voluntary Education Review program would be expanded to institutions 
offering instruction to service members through distance education, and all institutions would be required to participate 
in the program. In addition, in December 2010, the Senate HELP Committee released a report entitled “benefitting 
Whom? For-Profit Education Companies and the Growth of Military Educational benefits,” which raised questions about 
the growing share of DoD tuition assistance received by proprietary institutions. In March 2011, the GAO published a 
report entitled “DoD Education benefits: Increased Oversight of Tuition Assistance Program is Needed,” which offered 
several recommendations for improving accountability within the tuition assistance program. In September 2011, the 
Senate Subcommittee on Federal Financial Management, Government Information, Federal Services, and International 
Security held a hearing focused on the classification of military education benefits under the “90/10 Rule,” which 
requires proprietary institutions to derive at least 10 percent of their revenue from non-Title IV sources. Some of the 
panelists suggested that the classification of military benefits as non-Title IV revenue for purposes of the 90/10 Rule 
has led some for-profit institutions to recruit aggressively and sometimes illegally members of the military in order to 
ensure compliance with the 90/10 Rule. Senator Harkin, Chairman of the Senate Committee on Health, Education, 
Labor	&	Pensions	spoke	on	the	Senate	floor	on	May	19,	2011	and	hosted	a	press	conference	on	September	22,	2011	
encouraging reformation of the 90/10 Rule. Senator Harkin has accused for-profit institutions of engaging in deceptive 

68

AMERICAN PUbLIC EDUCATION, INC.

marketing	and	aggressive	recruiting	in	order	to	enroll	veteran	and	active	duty	military	members.	He	has	also	criticized	
for-profit institutions on the basis of their program withdrawal rates and demanded more accountability for the use of 
federal funds.

We cannot predict the extent to which, or whether, congressional hearings will affect DoD’s current rulemaking or result 
in legislation or further rulemaking affecting our participation in DoD’s tuition assistance program or the Title IV pro-
grams. Members of Congress have stated, both in committee hearings and in the HELP Committee report, that Congress 
should revise the 90/10 Rule to count DoD tuition assistance and veterans educational benefits toward the 90% limit. In 
January 2012, Senators Harkin and Durbin introduced a bill to modify the 90/10 Rule by reducing the threshold to 85% 
and counting the Title IV programs, the DoD tuition assistance program, and veterans education benefits programs as 
sources from which an institution may derive no more than 85% of its revenue. In February 2012, companion bills were 
introduced in the U.S. Senate and U.S. House of Representatives that would modify the 90/10 Rule to count DoD tuition 
assistance and veterans educations benefits toward the 90% limit, along with Title IV programs. We cannot predict the 
likelihood that Congress will amend the 90/10 Rule to count DoD tuition assistance and veterans education benefits 
toward the 90% limit or to lower the ratio to 85/15, nor can we predict the likelihood that Congress or President Obama 
will not take some other action to limit tuition assistance and veterans education benefits to proprietary institutions. To 
the extent that any laws or regulations are adopted that limit or condition the participation of proprietary schools or 
distance education programs in DoD tuition assistance programs or in Title IV programs with respect to DoD tuition 
assistance programs, or that limit or condition the amount of tuition assistance for which proprietary schools or distance 
education programs are eligible, our business could be materially and adversely affected.

Our regulatory environment and our reputation may be negatively influenced by the actions of other for-profit institutions.

We are one of a number of for-profit institutions serving the postsecondary education market. In recent years, regulatory 
investigations and civil litigation have been commenced against several companies that own for-profit educational 
institutions. These investigations and lawsuits have alleged, among other things, deceptive trade practices and noncom-
pliance with Department of Education regulations. These allegations have attracted adverse media coverage and have 
been the subject of federal and state legislative hearings. broader allegations against the overall for-profit school sector 
may negatively affect public perceptions of for-profit educational institutions, including American Public University 
System. In addition, in recent years reports on student lending practices of various lending institutions and schools, 
including for-profit schools, and investigations by a number of state attorneys general, Congress and governmental 
agencies have led to adverse media coverage of postsecondary education. Adverse media coverage regarding other 
companies in the for-profit school sector or regarding us directly could damage our reputation, could result in lower 
enrollments, revenues and operating profit, and could have a negative impact on our stock price. Such allegations could 
also result in increased scrutiny and regulation by the Department of Education, Congress, accrediting bodies, state 
legislatures, or other governmental authorities with respect to all for-profit institutions, including us.

Congress may change the law or reduce funding for Title IV programs, which could reduce our student population, 
revenues and profit margin.

The	Higher	Education	Act	comes	up	for	reauthorization	by	Congress	approximately	every	five	to	six	years.	When	Congress	
does	not	act	on	complete	reauthorization,	there	are	typically	amendments	and	extensions	of	authorization.	On	August	2,	
2011,	President	Obama	signed	The	Budget	Control	Act	of	2011,	which	eliminated	Direct	Subsidized	Loans	for	graduate	
and professional students, as of July 1, 2012. On December 23, 2011, President Obama signed into law the Consolidated 
Appropriations	Act	of	2012,	which	made	several	alterations	to	federal	student	aid	programs	authorized	under	Title	IV.	In	
addition, there is no assurance that Congress will not in the future enact changes that decrease Title IV program funds 
available to students, including students who attend our institution. Any action by Congress that significantly reduces 
funding for Title IV programs or the ability of our school or students to participate in these programs would require us to 
arrange for other sources of financial aid and would materially decrease our enrollment. Such a decrease in enrollment 
would have a material adverse effect on our revenues and results of operations. Congressional action may also require us 
to modify our practices in ways that could result in increased administrative and regulatory costs and decreased profit 
margin. We are not in a position to predict with certainty whether any legislation will be passed by Congress or signed into 
law in the future. The reallocation of funding among Title IV programs, material changes in the requirements for 

Form 10-K

69

participation in such programs, or the substitution of materially different Title IV programs could reduce the ability of 
certain students to finance their education at our institution and adversely affect our revenues and results of operations.

Investigations by state attorneys general, Congress, and governmental agencies regarding relationships between loan 
providers and educational institutions and their financial aid officers may result in increased regulatory burdens and costs.

In recent years, the student lending practices of postsecondary educational institutions, financial aid officers, and 
student loan providers have been subjected to several investigations by state attorneys general, Congress, and govern-
mental agencies. These investigations concern, among other things, possible deceptive practices in the marketing of 
private student loans and loans provided by lenders pursuant to Title IV programs. HEOA contains new requirements 
pertinent to relationships between lenders and institutions. In particular, HEOA requires institutions to have a code of 
conduct, with certain specified provisions, pertinent to interactions with lenders of student loans, prohibits certain 
activities by lenders and guaranty agencies with respect to institutions, and establishes substantive and disclosure 
requirements for lists of recommended or suggested lenders of federal and private student loans. In addition, HEOA 
imposes substantive and disclosure obligations on institutions that make available a list of recommended lenders for 
potential borrowers. State legislators have also passed or may be considering legislation related to relationships 
between lenders and institutions. We can neither know nor predict with certainty the effects of such developments. 
Governmental action may impose increased administrative and regulatory costs and decreased profit margins.

We are subject to sanctions that could be material to our results and damage our reputation if we fail to calculate 
correctly and return timely Title IV program funds for students who withdraw before completing their educational program.

A school participating in Title IV programs must calculate correctly the amount of unearned Title IV program funds that 
have been disbursed to students who withdraw from their educational programs before completion and must return 
those unearned funds in a timely manner, generally within 45 days after the date the school determines that the student 
has withdrawn. because we began to participate in Title IV programs in 2006 and the final regulations published on 
October 29, 2010 include new rules applicable to return of Title IV calculations, we have limited experience complying 
with these provisions. Under Department of Education regulations, late returns of Title IV program funds for 5% or more 
of students sampled in connection with the institution’s annual compliance audit constitutes material noncompliance. If 
unearned funds are not properly calculated and timely returned, we may have to repay Title IV funds, post a letter of 
credit in favor of the Department of Education or otherwise be sanctioned by the Department of Education, which could 
increase our cost of regulatory compliance and adversely affect our results of operations.

A failure to demonstrate “financial responsibility” may result in the loss of eligibility by American Public University 
System to participate in Title IV programs or require the posting of a letter of credit in order to maintain eligibility to 
participate in Title IV programs.

To participate in Title IV programs, an eligible institution must satisfy specific measures of financial responsibility prescribed 
by the Department of Education, or post a letter of credit in favor of the Department of Education and possibly accept other 
conditions, such as provisional certification, additional reporting requirements, or regulatory oversight, on its participation in 
Title IV programs. The Department of Education may also apply such measures of financial responsibility to the operating 
company and ownership entities of an eligible institution and, if such measures are not satisfied by the operating company 
or ownership entities, require the institution to post a letter of credit in favor of the Department of Education and possibly 
accept other conditions on its participation in Title IV programs. Any obligation to post a letter of credit could increase our 
costs of regulatory compliance. If we were unable to secure a letter of credit, we would lose our eligibility to participate in 
Title IV programs. In addition to the obligation to post a letter of credit under certain circumstances, an institution that is 
determined by the Department of Education not to be financially responsible may be transferred from the “advance” 
system of payment of Title IV funds, which allows the institution to obtain Title IV program funds from the Department 
of Education prior to making disbursements to students, to cash monitoring status or to the “reimbursement” system 
of payment, which requires the institution to make Title IV disbursements to students and seek reimbursement from 
the Department of Education. A change in our system of payment could increase our costs of regulatory compliance. If 
we fail to demonstrate financial responsibility and thus lose our eligibility to participate in Title IV programs, our stu-
dents would lose access to Title IV program funds for use in our institution, which would limit our potential for growth 
outside the military community and adversely affect our enrollment, revenues and results of operations.

70

AMERICAN PUbLIC EDUCATION, INC.

A failure to demonstrate “administrative capability” may result in the loss of American Public University System’s 
eligibility to participate in Title IV programs.

Department of Education regulations specify extensive criteria an institution must satisfy to establish that it has the 
requisite “administrative capability” to participate in Title IV programs. See “Regulation of our business” in this annual 
report for more information on the Department of Education’s regulations on administrative capability.

If an institution fails to satisfy any of these criteria or comply with any other Department of Education regulations, the 
Department of Education may require the repayment of Title IV funds, transfer the institution from the “advance” system of 
payment of Title IV funds to cash monitoring status or to the “reimbursement” system of payment, place the institution on 
provisional certification status, or commence a proceeding to impose a fine or to limit, suspend or terminate the participa-
tion of the institution in Title IV programs. If we are found not to have satisfied the Department of Education’s “administra-
tive capability” requirements, we could be limited in our access to, or lose, Title IV program funding, which would limit our 
potential for growth outside the military sector and adversely affect our enrollment, revenues, and results of operations.

We rely on a third party to administer our participation in Title IV programs and its failure to comply with applicable 
regulations could cause us to lose our eligibility to participate in Title IV programs.

We only began to participate in the Title IV programs in 2006, and we have not developed the internal capacity to handle 
the complex administration of participation in Title IV programs without third-party assistance. Global Financial Aid 
Services, Inc. assists us with administration of our participation in Title IV programs, and if it does not comply with 
applicable regulations, we may be liable for its actions and could lose our eligibility to participate in Title IV programs. In 
addition, if it is no longer able to provide the services to us, we may not be able to replace it in a timely or cost-efficient 
manner, or at all, and we could lose our ability to comply with the requirements of Title IV programs, which would limit our 
potential for growth and adversely affect our enrollment, revenues, and results of operation.

We may lose eligibility to participate in Title IV programs if our student loan default rates are too high, and if we lose 
that eligibility our future growth could be impaired.

An educational institution may lose its eligibility to participate in some or all Title IV programs if, for three consecutive 
federal fiscal years, 25% or more of its students who were required to begin repaying their student loans in the relevant 
federal fiscal year default on their payment by the end of the next federal fiscal year. In addition, an institution may lose 
its eligibility to participate in some or all Title IV programs if its default rate exceeds 40% in the most recent federal fiscal 
year for which default rates have been calculated by the Department of Education. HEOA modifies the Higher Education 
Act’s default rate provisions. beginning with default rate calculations for federal fiscal year 2009, the cohort default rate 
will be calculated by determining the rate at which borrowers who become subject to their repayment obligation in the 
relevant federal fiscal year default by the end of the second following federal fiscal year. The current method of calculat-
ing rates will remain in effect and will be used to determine institutional eligibility until three consecutive years of cohort 
default rates calculated under the new formula are available. In addition, the cohort default rate threshold of 25% will be 
increased to 30% for purposes of certain sanctions and requirements related to cohort default rates. HEOA also requires 
certain default prevention action by an institution with a default rate of 30% or more. because we began only recently to 
enroll students who are participating in the federal student loan programs, we have no historical cohort default rate for 
federal fiscal year 2007 or earlier. Our cohort default rate for federal fiscal years 2008 and 2009 are 5.2% and 4.0%, 
respectively. Relatively few students are expected to enter the repayment phase in the near term, which could result in 
defaults by a few students having a relatively large impact on our cohort default rate. If American Public University 
System loses its eligibility to participate in Title IV programs because of high student loan default rates, our students 
would no longer be eligible to use Title IV program funds in our institution, which would significantly reduce our enroll-
ments and revenues and have a material adverse effect on our results of operations.

If we undergo a change in ownership and control, the Department of Education will place us on provisional certifica-
tion, and the terms of that provisional certification could limit our potential for growth outside the military sector and 
adversely affect our enrollment, revenues, and results of operations.

Department of Education regulations provide that a change of control of a publicly traded corporation occurs if: (1) 
there is an event that would obligate the corporation to file a Current Report on Form 8-K with the SEC disclosing a 

Form 10-K

71

change of control or (ii) the corporation has a stockholder that owns at least 25% of the total outstanding voting stock 
of the corporation and is the largest stockholder of the corporation, and that stockholder ceases to own at least 25% 
of such stock or ceases to be the largest stockholder. A significant purchase or disposition of our voting stock could 
be determined by the Department of Education to be a change in ownership and control under this standard. Under 
the Higher Education Act, an institution that undergoes a change in ownership resulting in a change in control loses its 
eligibility to participate in Title IV programs and must apply to the Department of Education in order to reestablish 
such eligibility.

During our period of provisional certification, we had to comply with any additional conditions included in our program 
participation agreement, which included, among other things, limitations on our operations. Our program participation 
agreement provided that, as a provisionally certified institution, we had to apply for and receive approval by the 
Secretary for any substantial change, including but not limited to establishment of additional locations, an increase in 
the level of academic offering, and addition of any non-degree or short-term training program. The Department of 
Education also had authority to review us more closely during our provisional certification. On July 2, 2010, we received 
a letter from the Department of Education notifying us that we are fully recertified to participate in Title IV programs 
through December 31, 2014.

Future transactions could constitute a change in ownership or control under Department of Education regulations and 
could cause the Department to place us on provisional certification as require by the law when an institution undergoes 
a change in ownership and control. The conditions to provisional certification or closer review by the Department of 
Education could impact, among other things, our ability to add educational programs, acquire other schools, or make 
other significant changes. In addition, if the Department of Education were to determine that we were unable to meet 
our responsibilities while we were provisionally certified, the Department could seek to revoke our certification to 
participate in Title IV programs with fewer due process protections than if we were fully certified. Limitations on our 
operations could, and the loss of our certification to participate in Title IV programs would, adversely affect our ability 
to grow our presence outside the military sector in addition to having adverse effects on our enrollment, revenues, and 
results of operations.

If regulators do not approve or delay their approval of transactions involving a change of control of our company, our 
ability to operate could be impaired.

If we or American Public University System experience a change of control under the standards of applicable state 
education agencies, the Department of Education, DETC, The Higher Learning Commission, or other regulators, we 
must notify or seek the approval of each relevant regulatory agency. Transactions or events that constitute a change of 
control include significant acquisitions or dispositions of an institution’s common stock and significant changes in the 
composition of an institution’s board of directors. Some of these transactions or events may be beyond our control. Our 
failure to obtain, or a delay in receiving, approval of any change of control from the West Virginia Higher Education Policy 
Commission, the State Council of Higher Education for Virginia, the Department of Education, DETC, or The Higher 
Learning Commission could have a material adverse effect on our business and financial condition. Our failure to 
obtain, or a delay in receiving, approval of any change of control from other states in which we are currently licensed or 
authorized	could	require	us	to	suspend	our	activities	in	that	state	or	otherwise	impair	our	operations.	The	potential	
adverse	effects	of	a	change	of	control	could	influence	future	decisions	by	us	and	our	stockholders	regarding	the	sale,	
purchase, transfer, issuance, or redemption of our stock. In addition, the regulatory burdens and risks associated with 
a change of control also could have an adverse effect on the market price of your shares.

Risks Related to Owning our Common Stock

The price of our common stock may be volatile, and as a result returns on an investment in our common stock may 
be volatile.

We completed our initial public offering in November 2007. For a significant portion of the time since our initial public 
offering,	we	have	had	relatively	limited	public	float,	and	trading	in	our	common	stock	has	also	been	limited	and,	at	times,	
volatile. An active trading market for our common stock may not be sustained, and the trading price of our common stock 
may	fluctuate	substantially.

72

AMERICAN PUbLIC EDUCATION, INC.

The	price	of	the	common	stock	may	fluctuate	as	a	result	of:

•	 price	and	volume	fluctuations	in	the	overall	stock	market	from	time	to	time;

•	 significant	volatility	in	the	market	price	and	trading	volume	of	comparable	companies;

•	 actual	or	anticipated	changes	in	our	earnings,	enrollments	or	net	course	registrations,	or	fluctuations	in	our	operat-

ing results or in the expectations of securities analysts;

•	 the	actual,	anticipated	or	perceived	impact	of	changes	in	government	policies,	laws	and	regulations,	or	similar	

changes made by accrediting bodies;

•	 the	depth	and	liquidity	of	the	market	for	our	common	stock;

•	 general	economic	conditions	and	trends;

•	 catastrophic	events;

•	 sales	of	large	blocks	of	our	stock;	or

•	 recruitment	or	departure	of	key	personnel.

In the past, following periods of volatility in the market price of a company’s securities, securities class action litigation 
has often been brought against that company. because of the potential volatility of our stock price, we may become the 
target of securities litigation in the future. Securities litigation could result in substantial costs and divert management’s 
attention and resources from our business.

Seasonal and other fluctuations in our results of operations could adversely affect the trading price of our common stock.

Our results in any quarter may not indicate the results we may achieve in any subsequent quarter or for the full year. Our 
revenues	and	operating	results	normally	fluctuate	as	a	result	of	seasonal	variations	in	our	business,	principally	due	to	
changes in enrollment. Student population varies as a result of new enrollments, graduations and student attrition. While 
our number of enrolled students has grown in each sequential quarter over the past three years, the number of enrolled 
students has been proportionally greatest in the fourth quarter of each respective year. A significant portion of our 
general	and	administrative	expenses	do	not	vary	proportionately	with	fluctuations	in	revenues.	We	expect	quarterly	
fluctuations	in	operating	results	to	continue	as	a	result	of	seasonal	enrollment	patterns.	Such	patterns	may	change,	
however,	as	a	result	of	new	program	introductions	and	increased	enrollments	of	students.	These	fluctuations	may	result	
in volatility in our results of operations and/or have an adverse effect on the market price of our common stock.

If securities analysts do not publish research or reports about our business or if they downgrade their evaluations of 
our stock, the price of our stock could decline.

The trading market for our common stock depends in part on the research and reports that industry or financial analysts 
publish about us or our business. If one or more of the analysts covering us downgrade their estimates or evaluations of 
our stock, the price of our stock could decline. If one or more of these analysts cease coverage of our company, we could 
lose visibility in the market for our stock, which in turn could cause our stock price to decline.

Provisions in our organizational documents and in the Delaware General Corporation Law may prevent takeover attempts 
that could be beneficial to our stockholders.

Provisions in our charter and bylaws and in the Delaware General Corporation Law may make it difficult and expensive for 
a third party to pursue a takeover attempt we oppose even if a change in control of our company would be beneficial to 
the interests of our stockholders. These provisions include:

•	 the	ability	of	our	board	of	directors	to	issue	up	to	10,000,000	shares	of	preferred	stock	in	one	or	more	series	and	

to fix the powers, preferences and rights of each series without stockholder approval, which may discourage 
unsolicited acquisition proposals or make it more difficult for a third party to gain control of our company;

•	 a	requirement	that	stockholders	provide	advance	notice	of	their	intention	to	nominate	a	director	or	to	propose	any	

other business at an annual meeting of stockholders;

Form 10-K

73

•	 a	prohibition	against	stockholder	action	by	means	of	written	consent	unless	otherwise	approved	by	our	board	of	

directors in advance; and

•	 the	application	of	Section	203	of	the	Delaware	General	Corporation	Law,	which	generally	prohibits	us	from	engaging	

in mergers and other business combinations with stockholders that beneficially own 15% or more of our voting 
stock, or with their affiliates, unless our directors or stockholders approve the business combination in the pre-
scribed manner.

ITEM 1B.  UNRESOLVED STAFF COMMENTS
None.

ITEM 2.  PROPERTIES
We operate facilities in Charles Town, West Virginia and in Manassas, Virginia, which are within a one hour drive of each 
other and are located within the Washington, DC metropolitan area. The corporate headquarters, academic, technology, 
finance, admissions, and admissions offices are located in Charles Town, occupying nineteen downtown facilities totaling 
approximately 319,000 square feet. The student services, graduations and marketing operations are located in 
Manassas in facilities totaling approximately 64,000 square feet. All facilities in Manassas are leased. In Charles Town, 
we have a combination of leased (9%) and owned (91%) properties. The Charles Town properties include approximately 
195,000 square feet that is currently unoccupied and either under construction or reserved for future expansion. Lease 
terms vary by facility, with termination dates ranging from 2012 to 2015. Each lease has extension provisions ranging 
from 1 to 7 years. The leased properties with termination dates in 2012 will be allowed to expire as we anticipate moving 
a large portion of our Charles Town staff into our 100,000 square foot Finance Center that is currently under construc-
tion on the border of Charles Town and Ranson, West Virginia. The property was acquired in 2010 for $1.1 million, and 
an estimated $18 million renovation is currently underway. In addition, we acquired a 95,000 square foot building on 
approximately three acres adjoining our Finance Center property which is intended for use as additional parking. We have 
also acquired and are renovating two properties of approximately 9,000 square feet located in Charles Town, West 
Virginia for use by our information technology staff and a guest residence facility in early 2012.

ITEM 3.  LEgAL PROCEEDINgS
On August 12, 2010, a putative class action lawsuit was commenced against the Company, Wallace E. boston, Jr. 
(“boston”), Frank b. McCluskey and Harry T. Wilkins (“Wilkins”), in the United States Court for the Northern District of 
West Virginia (Martinsburg Division), encaptioned Douglas N. Gaer v. American Public Education, Inc. et al, C.A. No. 
3:10 CV-81. The plaintiff alleged that the Company and the individual defendants violated Section 10(b) of the 
Exchange Act, Rule 10b-5 promulgated thereunder and Section 20(a) of the Exchange Act. The plaintiff purported to 
be acting on behalf of a class consisting of purchasers or acquirers of the Company’s stock between February 22, 
2010 to August 5, 2010 (the “Class Period”). The plaintiff alleged that, as a result of the defendants’ allegedly false 
misleading statements or omissions concerning the Company’s prospects, the Company’s common stock traded at 
artificially	inflated	prices	throughout	the	Class	Period.	The	plaintiff	sought	compensatory	damages	and	fees	and	costs,	
among other relief. In an order dated November 10, 2010, Douglas Gaer and the City of Miami Firefighters’ and Police 
Officers’ Retirement Trust were appointed co-lead plaintiffs and lead plaintiffs’ counsel was approved. On January 25, 
2011, plaintiffs filed an Amended Complaint asserting the same statutory claims against the Company, boston and 
Wilkins. On or about March 10, 2011, defendants moved to dismiss the complaint in its entirety. On or about April 25, 
2011, plaintiffs filed an opposition to the motion to dismiss. On May 16, 2011, the defendants filed a reply memoran-
dum in support of their motion to dismiss. On December 8, 2011, the Court granted defendants motion to dismiss in 
its entirety. Accordingly, the Court ordered that the matter be dismissed with prejudice and stricken from the active 
docket of the Court. The Court further directed that separate judgment be entered in favor of defendants.

On February 14, 2011, a complaint for declaratory judgment was commenced by American University System, Inc. 
against the Company’s wholly-owned subsidiary American Public University System, Inc. (“APUS”) and American 
University, in the United States District Court for the Northern District of Texas (Dallas Division), encaptioned American 
University System, Inc. v. American University and American Public University System, Inc. C.A. No. 3:11 CV-00282-L. 
The plaintiff is seeking a judicial declaration that plaintiff has not infringed the trademark rights of the defendants and 

74

AMERICAN PUbLIC EDUCATION, INC.

that the trademarks of the defendants, including “American Public University System” and “American Public University of 
the American Public University System” are not valid trademarks. APUS was served with the complaint on June 13, 
2011. On July 5, 2011, the defendants filed a motion seeking the dismissal of the complaint or, in the alternative, for the 
Court to transfer venue to the U.S. District Court for the District of Columbia (the “Motion to Dismiss”). On July 26, 2011, 
the plaintiff filed a brief in opposition to the Motion to Dismiss. The defendants filed a reply brief in support of the Motion 
to Dismiss on August 9, 2011. On August 12, 2011, the defendants filed a motion to stay discovery pending the Court’s 
ruling on the Motion to Dismiss. On August 19, 2011, the plaintiff filed a motion for leave to conduct jurisdictional 
discovery. On September 1, 2011, the parties filed with the Court a stipulation to stay merits discovery pending the 
Court’s ruling on the Motion to Dismiss. On September 2, 2011, the Court entered the parties’ stipulation to stay merits 
discovery and also granted in part plaintiff’s motion for leave to conduct jurisdictional discovery. Jurisdictional discovery 
has concluded. On December 22, 2011, plaintiff filed a supplemental response in opposition to the Motion to Dismiss. 
On January 9, 2012, defendants filed a supplemental reply in support of the Motion to Dismiss. The parties are now 
awaiting a decision from the Court. The Company believes that the complaint is without merit.

ITEM 4.  MINE SAFETY DISCLOSURES
None.

Form 10-K

75

PART II

ITEM 5.   MARKET FOR REgISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS  

AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information
Our common stock began trading on the NASDAQ Global Market on November 9, 2007 under the symbol “APEI.” Prior to 
November 9, 2007, there was no public market for our common stock. The following table sets forth, for the period 
indicated, the high and low sales price of the Company’s common stock as reported on the NASDAQ Global Market.

YEAR ENDED DECEMBER 31, 2010

First Quarter 2010

Second Quarter 2010

Third Quarter 2010

Fourth Quarter 2010

YEAR ENDED DECEMBER 31, 2011

First Quarter 2011

Second Quarter 2011

Third Quarter 2011

Fourth Quarter 2011

$33.81

$40.27

$23.84

$26.15

$33.43

$40.00

$33.38

$27.20

$47.23

$48.95

$46.58

$38.90

$43.85

$47.53

$49.29

$45.23

Holders
As of February 24, 2012, there were approximately 489 holders of record of our common stock.

Dividends
We do not anticipate declaring or paying any cash dividends on our common stock in the foreseeable future. The pay-
ment of any dividends in the future will be at the discretion of our board of directors and will depend upon our financial 
condition, results of operations, earnings, capital requirements, contractual restrictions, outstanding indebtedness, and 
other factors deemed relevant by our board.

76

AMERICAN PUbLIC EDUCATION, INC.

Performance graph
The graph below matches American Public Education, Inc.’s cumulative 50-month total shareholder return on common 
stock	with	the	cumulative	total	returns	of	the	S&P	500	index,	the	NASDAQ	Composite	index	and	a	customized	peer	group	
of eleven companies that includes: Apollo Group Inc., bridgepoint Education Inc., Capella Education Company, Career 
Education Corp., Corinthian Colleges Inc., DeVry Inc., Education Management Corp., Grand Canyon Inc., ITT Educational 
Services Inc., National American University Holdings Inc., and Strayer Education Inc. (the “New Peer Group”). The graph 
also compares our performance to our former peer group, which excludes bridgepoint Education Inc., Education 
Management Corp., Grand Canyon Education Corp., and National American University Holdings Inc. (the “Old Peer Group”). 
These companies were not included in the Old Peer Group because at the time the Old Peer Group was created, these 
companies were not publicly traded companies The graph tracks the performance of a $100 investment in our common 
stock, in each index and in the peer groups (with the reinvestment of all dividends) from 11/9/2007 to 12/31/2011.

$150

$125

$100

$75

$50

$25

0

11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
2007

2008

2009

2010

American Public Education, Inc.

S&P	500

NASDAQ Composite

Old Peer Group

New Peer Group

*$100 invested on 11/9/07 in stock or 10/31/07 in index, including reinvestment of dividends.

Fiscal year ending December 31.

Copyright©	2012	S&P,	a	division	of	The	McGraw-Hill	Companies	Inc.	All	rights	reserved.

Recent Sales of Unregistered Securities
None.

Purchases of Equity Securities by the Issuer and Affiliated Purchasers
Employees of the Company are provided the opportunity to forfeit shares of restricted stock equivalent to the minimum 
statutory tax withholding required to be paid when their restricted stock vests. During the year ended December 31, 
2009, 2010, and 2011, the Company accepted for forfeiture 6,431, 9,625, and 6,050 shares of restricted stock for 
satisfaction of $218,000, $274,000, and $224,000 in minimum statutory tax withholding, respectively.

The	Board	of	Directors	of	the	Company	has	authorized	a	share	repurchase	program	for	the	repurchase	of	up	to	the	
cumulative number of shares issued or deemed issued in 2011 under the Company’s equity incentive and stock pur-
chase plans.

Form 10-K

77

ITEM 6.  SELECTED FINANCIAL DATA
The following table sets forth our selected consolidated financial and operating data as of the dates and for the periods 
indicated. You should read this data together with “Item 7—Management’s Discussion and Analysis of Financial 
Condition and Results of Operations” and our consolidated financial statements and related notes, included elsewhere in 
this annual report on Form 10-K. The selected consolidated statement of operations data for each of the years in the 
three-year period ended December 31, 2011, and the selected consolidated balance sheet data as of December 31, 
2011 and 2010, have been derived from our audited consolidated financial statements, which are included elsewhere in 
this annual report on Form 10-K. The selected consolidated statements of operations data for the years ended 
December 31, 2008 and 2007, and selected consolidated balance sheet data as of December 31, 2009, 2008, and 
2007, have been derived from our audited consolidated financial statements not included in this annual report on Form 
10-K. Historical results are not necessarily indicative of the results of operations to be expected for future periods.

(In thousands, except per share and net registration data)

2007

2008

2009

2010

2011

YEAR ENDED DECEMBER 31,

Statement of Operations Data:

Revenues

Costs and expenses:

Instructional costs and services

Selling and promotional

General and administrative

Depreciation	and	amortization

Total costs and expenses

Income from continuing operations before interest income 

and income taxes

Interest income, net

$69,095 $107,147 $148,998 $198,174 $260,377

29,479

43,561

58,383

75,309

95,216

6,765

12,361

20,479

34,296

44,713

15,335

21,302

25,039

32,045

48,350

2,825

4,235

5,231

6,502

9,239

54,404

81,459

109,132

148,152

197,518

14,691

25,688

39,866

50,022

62,859

888

706

94

111

109

Income from continuing operations before income taxes

15,579

26,394

39,960

50,133

62,968

Income tax expense

6,829

10,207

16,017

20,265

22,211

Net income attributable to common stockholders

$  8,750 $  16,187 $  23,943 $  29,868 $  40,757

Net income attributable to common stockholders per 

common share:

basic

Diluted

Weighted average number of shares outstanding:

basic

Diluted

Other Data:

$ 

$ 

 0.69 $ 

   0.91 $ 

  1.32 $ 

  1.63 $ 

  2.28

 0.64 $ 

   0.89 $ 

  1.27 $ 

  1.59 $ 

  2.23

12,759

17,840

18,167

18,281

17,877

13,601

18,222

18,906

18,837

18,295

Net cash provided by operating activities

$17,517 $  29,757 $  36,756 $  47,078 $  70,438

Capital expenditures

Stock-based compensation

$  6,827 $  10,009 $  10,758 $  22,454 $  24,925

$  1,033 $  1,674 $  2,223 $  2,805 $  3,189

Adjusted net course registrations(1)

92,144

140,758

198,392

259,389

341,669

78

AMERICAN PUbLIC EDUCATION, INC.

(In thousands)

Consolidated Balance Sheet Data:

Cash and cash equivalents

Working capital(2)

Total assets

Stockholders’ equity

AS OF DECEMBER 31,

2007

2008

2009

2010

2011

$26,951 $  47,714 $  74,866 $  81,352 $119,006

$21,433 $  36,357 $  59,419 $  60,417 $  82,034

$48,980 $  78,813 $115,753 $141,839 $198,891

$33,507 $  53,475 $  82,018 $  97,300 $133,833

AS OF DECEMBER 31,

(In thousands)

2007

2008

2009

2010

2011

Net income attributable to common stockholders

$  8,750 $  16,187 $  23,943 $  29,868 $  40,757

Interest (income), net

Income tax expense

Depreciation	and	amortization

EbITDA from continuing operations

(888)

6,829

2,825

(706)

(94)

(111)

(109)

10,207

16,017

20,265

22,211

4,235

5,231

6,502

9,239

$17,516 $  29,923 $  45,097 $  56,524 $  72,098

(1)  Adjusted net course registrations represent the total number of course registrations for students that have attended a portion of a course, combining 

one-credit lab courses with their related three-credit courses.

(2)  Working capital is calculated by subtracting total current liabilities from total current assets.

ITEM 7.   MANAgEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND  

RESULTS OF OPERATIONS

You should read the following discussion together with the financial statements and the related notes included elsewhere in 
the annual report. This discussion contains forward-looking statements that are based on management’s current expecta-
tions, estimates and projections about our business and operations, and involves risks and uncertainties. Our actual results 
may differ materially from those currently anticipated and expressed in such forward-looking statements as a result of a 
number of factors, including those we discuss under “Risk Factors,” “Special Note Regarding Forward-Looking Statements,” 
and elsewhere in this annual report.

Overview
American Public Education, Inc. is a provider of online postsecondary education with an emphasis on the needs of the 
military and public service communities. We operate through two universities, American Military University, or AMU, and 
American Public University, or APU, which together constitute the American Public University System.

We were founded as American Military University, Inc. in 1991 and began offering graduate courses in January 1993. 
Following accreditation by the Accrediting Commission of the Distance Education and Training Council, or DETC, a 
national accrediting agency, in 1995, American Military University began offering undergraduate programs primarily 
directed to members of the armed forces. Over time, American Military University diversified its educational offerings in 
response to demand by military students for post-military career preparation. With its expanded program offerings, 
American Military University extended its outreach to the greater public service community, primarily police, fire, emer-
gency	management	personnel	and	national	security	professionals.	In	2002,	we	reorganized	into	a	holding	company	
structure, with American Public Education, Inc. serving as the holding company of American Public University System, 
which operates our two universities, AMU and APU. Our university system achieved accreditation in May 2006 with The 
Higher Learning Commission of the North Central Association of Colleges and Schools, a regional accrediting agency, 
and became eligible for federal student aid programs under Title IV for classes beginning in November 2006.

Our course enrollments, or adjusted net course registrations, representing the aggregate number of classes in which 
students remain enrolled after the date by which they may drop the course without cost and combining one-credit lab 
courses with their related three-credit course, increased at a compound annual growth rate (CAGR) of 31% from 2009 to 
2011. Over that same time, total revenue increased at a CAGR of 32%, from $149.0 million in 2009 to $260.4 million in 

Form 10-K

79

2011. We believe achieving regional accreditation in May 2006, gaining access to Title IV programs beginning with 
classes that started in November 2006, and the variety and affordability of our programs have been some of the factors 
driving growth. Adjusted net course registrations increased by 32% in 2011 over 2010, our revenue increased from 
$198.2 million to $260.4 million, or by 31%, over the same time period, while operating margins decreased to 24.1% 
from 25.2% over the same time period. Net course registrations increased by 31% in 2010 over 2009, our revenue 
increased from $149.0 million to $198.2 million, or by 33%, over the same time period and operating margins decreased 
to 25.2% from 26.8% over the same time period. While we have experienced substantial growth in recent periods, you 
should not rely on the results of any prior periods as an indication of our future growth in adjusted net course registra-
tions or revenue as we do not expect that our historical growth rates are sustainable. Similarly, you should not rely on our 
operating margins in any prior periods as an indication of our future operating margins.

Since gaining access to Title IV programs, a significant portion of our growth is attributable to students using Title IV 
programs. In addition to the positive impact this has had on our growth in net registrations and revenues, this has had 
other effects on our business and results of operations, including a change to the mix of students we serve. This has 
resulted, and will continue to result, in a need to provide a greater level of services to our students. Our costs and 
expenses as a percentage of revenue have increased due in part to increased general and administrative expenses 
related to this shift in student mix and primarily attributable to an increase in expenditures for financial aid processing 
fees, expenditures for technology required to support the increase in civilian students, and increased bad debt primarily 
associated with our civilian students. In order to support the number of students we now have and to plan for the future, 
we also expect that we will make significant investments in our technology infrastructure and financial aid processing 
capabilities, which from time to time, including in 2102, will result in an increased level of spending, not all of which can 
be	capitalized.

The change to our student mix is also correlated to limitations we have encountered on our ability to make long range 
forecasts with respect to student enrollments. We have had more difficulty forecasting the number of students who will 
enroll and have noticed a decrease in the predictability of the rate at which we convert leads into enrolled students, 
which we attribute in part to the growth of civilian students, particularly the growth of civilian students from outside of 
public service communities.

In addition to the above factors related to Title IV programs and civilian students, in 2011 we observed that some 
students enroll or attempt to enroll solely to obtain Title IV funds, and some students who might not otherwise pursue a 
degree or certificate are attracted to enroll because of the availability of Title IV funds and economic hardships resulting 
from today’s economic climate. We believe these students may be more likely than other students to cease pursuing a 
degree or certificate due to other factors, such as becoming employed or not having the level of commitment necessary 
to	complete	successfully	the	required	coursework.	As	a	result,	the	growth	in	our	enrollments	in	2011	reflected	some	
students who will not persist as students. We have also been the target of fraudulent activities by outside parties with 
respect to student enrollment and Title IV programs, and as we continue to grow we may be susceptible to an increased 
risk of such activities. We are not able to estimate the number of students who fall into these categories, and we are not 
able to estimate the impact on our enrollments over time, or any additional impact that this could have on our exposure 
to bad debt or the number of our students who default on their Title IV student loans.

Our key financial results metrics:

Revenues
In reviewing our revenues we consider the following components: net course registrations; tuition we charge; tuition net 
of scholarships; and other fees.

Adjusted net course registrations. For financial reporting and analysis purposes, we measure our student body in terms 
of aggregate course enrollments, or net course registrations. Adjusted net course registrations represent the aggregate 
number of classes in which students remain enrolled after the date by which they may drop the course without cost and 
combining	one-credit	lab	courses	with	their	related	three-credit	courses.	Because	we	recognize	revenues	over	the	length	
of a course, adjusted net course registrations in a financial reporting period do not correlate directly with revenues for 
that	period	because	revenues	recognized	from	courses	are	not	necessarily	recognized	in	the	financial	reporting	period	in	

80

AMERICAN PUbLIC EDUCATION, INC.

which	the	course	registrations	occur.	For	example,	revenues	in	a	quarter	reflect	a	portion	of	the	revenue	from	courses	
that began in a prior quarter and continued into the quarter, all revenue from courses that began and ended in the 
quarter, and a portion of the revenue from courses that began but did not end in the quarter.

We believe our curriculum is directly relevant to federal, state and local law enforcement and other first responders, but 
historically this market was limited to us because, outside the federal government, only a few agencies or departments 
have the tuition reimbursement plans critical to fund continuing adult education. In recent years, in part because our 
students can access Title IV programs, we have been increasing our focus on these markets. Title IV programs require 
participating students to take more courses per semester than students participating in Department of Defense, or DoD, 
tuition	assistance	programs.	As	a	result,	we	expect	that	our	increased	focus	on	markets	that	utilize	Title	IV	programs	
may cause the average number of courses per student per semester to increase.

Tuition. Providing affordable programs is an important element of our strategy for growth. Since 2000, we have not 
raised undergraduate tuition and have only increased graduate tuition by modest amounts in 2007, 2010 and 2011. We 
set our undergraduate tuition costs within the DoD ceilings. Using the DoD tuition ceiling as a benchmark keeps our 
tuition in line with four-year public university, in-state rates for undergraduates.

Net tuition. Tuition revenues vary from period to period based on the aggregate number of students attending classes 
and	the	number	of	classes	they	are	attending	during	the	period.	Tuition	revenue	is	adjusted	to	reflect	amounts	for	
students who withdraw from a course in the month the withdrawal occurs. We also provide scholarships to certain 
students to assist them financially and to promote their registration. The cost of these scholarships is netted against 
tuition revenue in the period incurred for purposes of establishing net tuition revenue and typically represents less than 
1% of revenues.

Other fees. Other fees include charges for transcript credit evaluation, which includes assistance in securing official 
transcripts on behalf of the student in addition to evaluating transcripts for transfer credit. Students also are charged 
withdrawal, graduation, late registration, transcript request and comprehensive examination fees, when applicable. In 
accordance with Emerging Issues Tasks Force Issue No. 02-16, Accounting by a Customer (Including a Reseller) for 
Certain Consideration Received from a Vendor (Financial Accounting Standards board Accounting Standards Codification 
(FASb ASC) Topic 605), other fees also includes book purchase commissions we receive for graduate student book 
purchases and ancillary supply purchases students make directly from our preferred book vendor.

Costs and Expenses
We	categorize	our	costs	and	expenses	as	(i)	instructional	costs	and	services,	(ii)	selling	and	promotional,	(iii)	general	and	
administrative,	and	(iv)	depreciation	and	amortization.

Instructional costs and services. Instructional costs and services are expenses directly attributable to the educational 
services we provide our students. This expense category includes salaries and benefits for full-time faculty, administra-
tors and academic advisors, and costs associated with adjunct faculty. Instructional pay for adjunct faculty is primarily 
dependent on the number of students taught. Instructional costs and services expenses also include costs for educa-
tional supplies such as books, costs associated with academic records and graduation, and other university services 
such as evaluating transcripts.

Substantially all undergraduate students receive their textbooks through our book grant program. Over the course of a 
complete bachelor’s degree program, this represents a potential average student savings of approximately $4,500 when 
compared to four-year public colleges according to The College board Study, Annual Survey of Colleges report from 2009. 
In connection with our book grant program, we have been working to reduce the overall cost of books per course. 
Graduate students may order and pay for their books through the contracted vendor from which we purchase the under-
graduate book grant program books or they can purchase books from a vendor of their choice.

Selling and promotional. Selling and promotional expenses include salaries and benefits of personnel engaged in 
recruitment and promotion, as well as costs associated with advertising and the production of marketing materials 
related to new enrollments and current students. Our selling and promotional expenses are generally affected by the cost 
of advertising media, the efficiency of our selling efforts, salaries and benefits for our selling and admissions personnel, 

Form 10-K

81

and the number of advertising initiatives for new and existing academic programs. The availability of Title IV program 
funds to our students have increased our marketability in non-military markets, but the more competitive nature of these 
markets	has	caused	our	student	acquisition	costs	to	increase.	As	we	continue	to	grow	in	size	and	continue	to	focus	on	
students using Title IV funds outside of public service communities, this trend may continue and our student acquisition 
costs	may	continue	to	increase	due	to	our	marketing	the	APU	brand	and	our	efforts	to	realize	a	greater	number	of	civilian	
student net registrations.

General and administrative. General and administrative expenses include salaries and benefits of employees engaged 
in corporate management, finance, information technology, human resources, facilities, compliance and other corporate 
functions. In addition, the cost of renting and maintaining our facilities, technology expenses, and costs for profes-
sional services are included in general and administrative costs. General and administrative expenses also include bad 
debt expense.

Depreciation and amortization. We	incur	depreciation	and	amortization	expenses	for	costs	related	to	the	capitalization	
of property, equipment, software and program development on a straight-line basis over the estimated useful lives of 
the assets.

Interest Income, Net
Interest income, net consists primarily of interest income earned on cash and cash equivalents, net of any interest expense.

Critical Accounting Policies and Use of Estimates
The discussion of our financial condition and results of operations is based upon our financial statements, which have 
been prepared in accordance with accounting principles generally accepted in the United States, or GAAP. During the 
preparation of these financial statements, we are required to make estimates and assumptions that affect the reported 
amounts of assets, liabilities, revenues, costs and expenses and related disclosures. On an ongoing basis, we evaluate 
our estimates and assumptions, including those related to revenue recognition, accounts receivable and allowance for 
doubtful accounts, valuation of long-lived assets, contingencies, income taxes and stock-based compensation expense. 
We base our estimates on historical experience and on various other assumptions that we believe are reasonable under 
the circumstances. The results of our analysis form the basis for making assumptions about the carrying values of 
assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates 
under different assumptions or conditions, and the impact of such differences may be material to our consolidated 
financial statements.

A summary of our critical accounting policies follows:

Revenue recognition. We record all tuition as deferred revenue when students begin a class. At the beginning of each 
class,	revenue	is	recognized	on	a	pro	rata	basis	over	the	period	of	the	class,	which	is	either	eight	or	sixteen	weeks.	This	
results in our balance sheet including future revenues that have not yet been earned as deferred revenue for classes 
that are in progress. Students who request to be placed on program hold are required to complete or withdraw from the 
courses prior to being placed on hold. Other revenue includes charges for transcript credit evaluation, which includes 
assistance in securing official transcripts on behalf of the student in addition to evaluating transcripts for transfer credit. 
Students also are charged withdrawal, graduation, late registration, transcript request and comprehensive examination 
fees, when applicable. In accordance with FASb ASC Topic 605-50, Accounting by a Customer (Including a Reseller) for 
Certain Consideration Received from a Vendor, other fees also includes book purchase commissions we receive for 
graduate student book purchases and ancillary supply purchases students make directly from our preferred book vendor. 
Tuition revenues vary from period to period based on the number of net course registrations. Students may remit tuition 
payments through the online registration process at any time or they may elect various payment options, including 
payments by sponsors, alternative loans, financial aid, or the DoD tuition assistance program that remits payments 
directly to us. These other payment options can delay the receipt of payment up until the class starts or longer, resulting 
in the recording of a receivable from the student and deferred revenue at the beginning of each session.

Accounts receivable. Course registrations are recorded as deferred revenue and accounts receivable at the time 
students begin a course. Students may remit tuition payments through the online registration process at any time or they 

82

AMERICAN PUbLIC EDUCATION, INC.

may elect various payment options, which can delay the receipt of payment up until the class starts or longer. These 
other payment options include payments by sponsors, alternative loans, financial aid, or a tuition assistance program 
that remits payments directly to us. When a student remits payment after a class has begun, accounts receivable is 
reduced. If payment is made prior to the start of class, the payment is recorded as a student deposit and the student is 
provided access to the classroom when classes start. If one of the various other payment options are confirmed as 
secured, the student is provided access to the classroom. If no receipt is confirmed or payment option secured, the 
student will be dropped from the class. Therefore, billed amounts represent invoices that have been prepared and sent 
to students or their sponsor, lender, financial aid, or tuition assistance program according to the billing terms agreed 
upon in advance. The DoD tuition assistance program is billed on a course-by-course basis when a student starts class, 
whereas federal financial aid programs are billed based on the classes included in a student’s semester. billed accounts 
receivable are considered past due if the invoice has been outstanding more than 30 days. The provision for doubtful 
accounts is based on management’s evaluation of the status of existing accounts receivable. Recoveries of receivables 
previously written off are recorded when received. We do not charge interest on our past due accounts receivable.

Property and equipment. Property and equipment are carried at cost less accumulated depreciation. Depreciation and 
amortization	are	calculated	on	a	straight-line	basis	over	the	estimated	useful	lives	of	the	assets.	Our	Partnership	At	a	
Distance,	or	PAD,	is	a	customized	student	information	and	services	system,	that	manages	admissions,	online	orienta-
tion, course registrations, tuition payments, grade reporting, progress toward degrees, and various other functions. 
Costs	associated	with	the	project	have	been	capitalized	in	accordance	with	FASB	ASC	Topic	350,	Accounting for the 
Costs of Computer Software Developed or Obtained for Internal Use, and classified as property and equipment. These 
costs	are	amortized	over	the	estimated	useful	life	of	five	years.	The	Company	capitalizes	the	costs	for	program	develop-
ment.	Costs	are	transferred	to	property	and	equipment	upon	completion	of	each	program	and	amortized	over	an	esti-
mated life not to exceed three years.

Income taxes. Deferred	taxes	are	determined	using	the	liability	method,	whereby	deferred	tax	assets	are	recognized	for	
deductible	temporary	differences	and	deferred	tax	liabilities	are	recognized	for	taxable	temporary	differences.	Temporary	
differences are the differences between the reported amounts of assets and liabilities and their tax bases. As those 
differences reverse, they will enter into the determination of future taxable income. Deferred tax assets are reduced by a 
valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the 
deferred	tax	assets	will	not	be	realized.	Deferred	tax	assets	and	liabilities	are	adjusted	for	the	effects	of	changes	in	tax	
laws and rates on the date of enactment.

Stock-based compensation. We apply FASb ASC Topic 718, Share-Based Payment, which requires the measurement and 
recognition of compensation expense for stock-based payment awards made to employees and directors, including 
employee stock options.

We have selected the black-Scholes option pricing model to estimate the fair value of the stock option awards on the 
date of grant. Our determination of the fair value of these stock option awards was affected by the estimated fair value 
of our common stock on the date of grant, as well as assumptions regarding a number of highly complex and subjective 
variables. We calculate the expected term of stock option awards using the “simplified method” as defined by Security 
and Exchange Commission (SEC) Staff Accounting bulletins No. 107 and 110 because we lack historical data and are 
unable to make reasonable expectations regarding the future. We also estimate forfeitures of share-based awards at the 
time of grant and revise such estimates in subsequent periods if actual forfeitures differ from original projections. We 
make assumptions with respect to expected stock price volatility based on the average historical volatility of peers with 
similar attributes. In addition, we determine the risk free interest rate by selecting the U.S. Treasury five-year constant 
maturity, quoted on an investment basis in effect at the time of grant for that business day. Estimates of fair value are 
subjective and are not intended to predict actual future events, and subsequent events are not indicative of the reason-
ableness of the original estimates of fair value made under FASb Topic 718 .

Recent Accounting Pronouncements
There have been no applicable announcements since our last filing.

Form 10-K

83

Results of Operations
The following table sets forth statements of operations data as a percentage of revenues for each of the periods indicated:

Revenues

Costs and expenses:

Instructional costs and services

Selling and promotional

General and administrative

Depreciation	and	amortization

Total costs and expenses

Income from operations before interest income and income taxes

Interest income, net

Income from operations before income taxes

Income tax expense

Net income

2009

100.0%

2010

100.0%

2011

100.0%

39.2%

13.7%

16.8%

3.5%

73.2%

26.8%

0.1%

26.9%

10.7%

16.2%

38.0%

17.3%

16.2%

3.3%

74.8%

25.2%

0.1%

25.3%

10.2%

15.1%

36.6%

17.2%

18.6%

3.5%

75.9%

24.1%

0.0%

24.1%

8.5%

15.6%

Year Ended December 31, 2011 Compared to Year Ended December 31, 2010

Revenues
Revenues for the year ended December 31, 2011 were $260.4 million, an increase of 31% from $198.2 million for the 
year ended December 31, 2010. Adjusted net course registrations increased 32% to 341,669 in 2011 from 259,389 in 
2010. The increase in adjusted net course registrations was primarily attributable to increased marketing efforts to 
civilian students interested in the affordability and diversity of our academic programs, and to some degree to an 
increase in students who enrolled solely to obtain Title IV funds and an increase in students who might not otherwise 
pursue a degree or certificate but are attracted to enroll because of the availability of Title IV funds.

Costs and Expenses
Costs and expenses were $197.5 million for the year ended December 31, 2011, an increase of $49.3 million, or 33%, 
compared to $148.2 million for prior year ended December 31, 2010. This increase was due to the specific factors 
discussed below. Costs and expenses as a percentage of revenues increased to 75.9% in 2011 from 74.8% in 2010. 
Similarly, our income before interest income and income taxes, or our operating margin, decreased to 24.1% from 25.2% 
over that same period. This increase in costs and expenses as a percentage of revenues and decrease in operating 
margins resulted from the factors described below. Overall, our costs and expenses as a percentage of revenue 
increased due to increased general and administrative expenses primarily attributable to an increase in expenditures for 
financial aid processing fees, expenditures for technology required to support the increase in civilian students and 
regulatory changes, and increased bad debt primarily associated with our civilian students.

Instructional costs and services. Instructional costs and services expenses for the year ended December 31, 2011 were 
$95.2 million, representing an increase of 26% from $75.3 million for the year ended December 31, 2010. This increase 
was directly related to an increase in the number of classes offered due to the increase in net course registrations. 
Instructional costs and services expense as a percentage of revenues decreased to 36.6% in 2011 from 38.0% in 2010. 
This decrease was primarily due the number of full-time academic support staff increasing at a slower rate than revenue.

Selling and promotional. Selling and promotional expenses for the year ended December 31, 2011 were $44.7 million, 
representing an increase of 30% from $34.3 million for the year ended December 31, 2010. This increase was primarily 
due to an increase in internet advertising and introduction of radio and television advertising campaigns targeting our 
APU brand. Selling and promotional expenses as a percentage of revenues decreased to 17.2% in 2011 from 17.3% in 
2010 due to a favorable response to our marketing the APU brand resulting in a greater number of net registrations from 
civilian students.

84

AMERICAN PUbLIC EDUCATION, INC.

General and administrative. General and administrative expenses for the year ended December 31, 2011 were $48.4 mil- 
lion, representing an increase of 51% from $32.0 million for the year ended December 31, 2010. The increase in expendi-
tures was due to increased financial aid processing fees and expenditures for technology required to support the increase 
in civilian students, regulatory changes and bad debt expense. General and administrative expenses as a percentage of 
revenues increased to 18.6% in 2011 from 16.2% in 2010. This increase was primarily due to cost associated with our 
increased civilian population, regulatory changes, and bad debt expense increasing from $2.1 million in 2010 to $6.7 mil- 
lion in 2011, or from 1.1% of revenue in 2010 to 2.6% of revenue in 2011. This increase is due to civilian students that 
utilize	federal	financial	aid	and	that	do	not	complete	their	academic	period,	resulting	in	a	return	of	federal	student	aid	and	 
a resulting unpaid balance due directly from the student, which in turn can result in bad debt.

Depreciation and amortization. Depreciation	and	amortization	expenses	were	$9.2	million	for	the	year	ended	December	31,	
2011, compared with $6.5 million for the year ended December 21, 2010. This represents an increase of 42%. This 
increase	resulted	from	greater	capital	expenditures	and	higher	depreciation	and	amortization	on	a	larger	fixed	asset	base.

Stock-based compensation. Stock-based compensation included in instructional costs and services, selling and promo-
tional and general and administrative expense for the year ended December 31, 2011 was $3.2 million in the aggregate, 
representing an increase of 14% from $2.8 million for the year ended December 21, 2010. The increase in stock-based 
compensation expense is primarily attributable to an increase in new stock options and restricted stock grants.

The	table	below	reflects	our	stock-based	compensation	expense	recognized	in	the	consolidated	statements	of	income	
for the years ended December 31, 2010 and 2011 (in thousands):

Instructional costs and services

Selling and promotional

General and administrative

Total stock-based compensation expense

YEAR ENDED DECEMBER 31,

2010

$   717

224

1,864

$2,805

2011

$   893

324

1,972

$3,189

Income Tax Expense
We	recognized	tax	expense	from	continuing	operations	for	the	year	ended	December	31,	2011	and	2010	of	$22.2	
million and $20.3 million, respectively, or effective tax rates of 35.3% and 40.4%, respectively. The reduction in the 
effective tax rate in 2011 is primarily due to the state tax and research and development tax credit studies that were 
completed during the third quarter of 2011. The state tax study was undertaken to refine our allocation of income to 
various states. The research and development tax credit study was completed to claim the credit for our increased 
software development activities qualifying under the tax law. In addition, we claimed energy tax credits in connection 
with solar panel and charging stations for its facility in Charles Town.

Net Income
Net income was $40.8 million for the year ended December 31, 2011, compared to net income of $29.9 million for 
the year ended December 31, 2010, an increase of 36% or $10.9 million. This increase was related to the factors 
discussed above.

Year Ended December 31, 2010 Compared to Year Ended December 31, 2009

Revenues
Revenues for the year ended December 31, 2010 were $198.2 million, an increase of 33% from $149.0 million for the 
year ended December 31, 2009. Adjusted net course registrations increased 31% to 259,389 in 2010 from 198,392 in 
2009. The increase in adjusted net course registrations was primarily attributable to increased marketing efforts to 
civilian students interested in the affordability and diversity of our academic programs.

Form 10-K

85

Costs and Expenses
Costs and expenses were $148.2 million for the year ended December 31, 2010, an increase of $39.1 million, or 36%, 
compared to $109.1 million for prior year ended December 31, 2009. This increase was due to the specific factors dis-
cussed below. Costs and expenses as a percentage of revenues increased to 74.8% in 2010 from 73.2% in 2009. Similarly, 
our income before interest income and income taxes, or our operating margin, decreased to 25.2% from 26.8% over that 
same period. This increase in costs and expenses as a percentage of revenues and decrease in operating margins resulted 
from the factors described below. Overall, our costs and expenses as a percentage of revenue increased due to increased 
selling and promotion expenses related to marketing for civilian students.

Instructional costs and services. Instructional costs and services expenses for the year ended December 31, 2010 were 
$75.3 million, representing an increase of 29% from $58.4 million for the year ended December 31, 2009. This increase 
was directly related to an increase in the number of classes offered due to the increase in net course registrations. 
Instructional costs and services expense as a percentage of revenues decreased to 38.0% in 2010 from 39.2% in 2009. 
This decrease was primarily due the number of full-time academic support staff increasing at a slower rate than revenue.

Selling and promotional. Selling and promotional expenses for the year ended December 31, 2010 were $34.3 million, 
representing an increase of 67% from $20.5 million for the year ended December 31, 2009. This increase was primarily 
due to an increase in internet advertising expense targeting our APU brand, an effort that we undertook when we began 
to observe a decline in the growth of net course registrations from active duty military students. Selling and promotional 
expenses as a percentage of revenues increased to 17.3% in 2010 from 13.7% in 2009.

General and administrative. General and administrative expenses for the year ended December 31, 2010 were  
$32.0 million, representing an increase of 28% from $25.0 million for the year ended December 31, 2009. The 
increase in expense was a result of the need for additional technology, financial positions, professional services, 
management and administrative facilities required to support a larger student body, participation in federal student aid, 
and an increase in stock-based compensation expense. General and administrative expenses as a percentage of 
revenues	decreased	to	16.2%	in	2010	from	16.8%	in	2009.	This	decrease	was	primarily	due	to	efficiencies	realized	
through a higher volume of students and the number of staff and expenses increasing at a slower rate than revenue.

Depreciation and amortization. Depreciation	and	amortization	expenses	were	$6.5	million	for	the	year	ended	December	31,	
2010, compared with $5.2 million for the year ended December 21, 2009. This represents an increase of 25%. This 
increase	resulted	from	greater	capital	expenditures	and	higher	depreciation	and	amortization	on	a	larger	fixed	asset	base.

Stock-based compensation. Stock-based compensation included in instructional costs and services, selling and promo-
tional and general and administrative expense for the year ended December 31, 2010 was $2.8 million in the aggregate, 
representing an increase of 27% from $2.2 million for the year ended December 21, 2009. The increase in stock-based 
compensation expense is primarily attributable to an increase in new stock option and restricted stock grants.

The	table	below	reflects	our	stock-based	compensation	expense	recognized	in	the	consolidated	statements	of	opera-
tions for the year ended December 31, 2009 and 2010 (in thousands):

Instructional costs and services

Selling and promotional

General and administrative

Total stock-based compensation expense

YEAR ENDED DECEMBER 31,

2009

$   469

147

1,607

$2,223

2010

$   717

224

1,864

$2,805

Income Tax Expense
We	recognized	tax	expense	from	continuing	operations	for	the	year	ended	December	31,	2010	and	2009	of	$20.3	million	
and $16.0 million, respectively, or effective tax rates of 40.4% and 40.1%, respectively.

86

AMERICAN PUbLIC EDUCATION, INC.

Net Income
Net income was $29.9 million for the year ended December 31, 2010, compared to net income of $23.9 million for the year 
ended December 31, 2009, an increase of 25% or $6.0 million. This increase was related to the factors discussed above.

Quarterly Results
The following table presents our unaudited quarterly results of operations for each of our eight last quarters ended 
December 31, 2011. You should read the following table in conjunction with the consolidated financial statements and 
related notes contained elsewhere in this annual report. We have prepared the unaudited information on the same basis 
as our audited consolidated financial statements. Results of operations for any quarter are not necessarily indicative of 
results for any future quarters or for a full year.

(Dollars in thousands) 
(Unaudited)

Statement of Operations Data:

Revenues

Costs and expenses:

MAR. 31, 
2010

JUNE 30, 
2010

SEPT. 30, 
2010

DEC. 31, 
2010

MAR. 31, 
2011

JUNE 30, 
2011

SEPT. 30, 
2011

DEC. 31, 
2011

QUARTER ENDED

$47,311 $46,254 $48,295 $56,314 $58,664 $60,795 $65,251 $75,667

Instructional costs and services

18,025

17,376

19,483

20,425

22,105

23,011

23,948

26,152

Selling and promotional

General and administrative

Depreciation	and	amortization

7,109

7,632

1,408

8,120

7,451

1,568

9,621

8,194

1,682

9,446

10,884

9,721

11,705

12,403

8,768

10,511

10,910

12,160

14,769

1,844

2,093

2,242

2,404

2,500

Total costs and expenses

34,174

34,515

38,980

40,483

45,593

45,884

50,217

55,824

Income before taxes

Interest income, net

13,137

11,739

9,315

15,831

13,071

14,911

15,034

19,843

22

35

28

26

27

25

35

22

Income before income taxes

13,159

11,774

9,343

15,857

13,098

14,936

15,069

19,865

Income tax expense (benefit)

5,511

4,749

3,755

6,250

5,241

5,960

4,130

6,880

Net income

Other Data:

$  7,648 $  7,025 $  5,588 $  9,607 $  7,857 $  8,976 $10,939 $12,985

Stock-based compensation

$ 

  755 $ 

  722 $ 

  704 $ 

  574 $ 

  862 $ 

  746 $ 

  812 $ 

  769

Net cash provided by  
operating activities

Capital expenditures

$14,185 $  3,969 $14,682 $14,242 $19,875 $  5,799 $21,826 $22,938

$  3,711 $  4,766 $  5,497 $  8,480 $  3,597 $  3,199 $  6,978 $11,151

Adjusted net course registrations

61,967

61,004

65,983

70,435

81,094

77,857

87,331

95,387

Liquidity and Capital Resources
We financed our operating activities and capital expenditures during the years ended December 31, 2011 and 2010 
primarily through cash provided by operating activities. Cash and cash equivalents were $119.0 million and $81.4 million 
at December 31, 2011 and 2010, respectively.

We derive a significant portion of our revenues from tuition assistance programs of the DoD. Generally, these funds are 
received within 60 days of the start of the classes to which they relate. A growing source of revenue is derived from our 
participation in Title IV programs, for which disbursements are governed by federal regulations, and we have typically 
received disbursements under this program within 30 days of the start of the applicable class.

These	factors,	together	with	the	number	of	classes	starting	each	month,	affect	our	operational	cash	flow.	Our	costs	and	
expenses have increased with the increase in student enrollment and the increase in the percentage of civilian students, 
and we expect to fund these expenses through cash from operations.

Form 10-K

87

Based	on	our	current	level	of	operations	and	anticipated	growth,	we	believe	that	our	cash	flow	from	operations	and	other	
sources of liquidity, including cash and cash equivalents, will provide adequate funds for ongoing operations and planned 
capital expenditures for the foreseeable future.

Operating Activities
Net cash provided by operating activities was $70.4 million, $47.1 million and $36.8 million for the years ended 
December 31, 2011, 2010, and 2009, respectively.

Investing Activities
Net cash used in investing activities was $25.2 million, $23.0 million and $11.8 million for the years ended December 31, 
2011, 2010, and 2009 respectively. Cash used in investing activities is primarily for capital expenditures, the majority of 
which have been related to buildings to support expansion, software development related to our PAD system, and comput-
ers and equipment to support increased staff. Capital expenditures could be higher in the future as a result of the acquisi-
tion of existing structures or potential new construction projects that arise as a result of our ongoing evaluation of our 
space needs and opportunities for physical growth.

Financing Activities
Net cash used in financing activities was $7.6 million for the year ended December 31, 2011 compared with net cash 
used in financing activities of $17.6 million for the year ended December 31, 2010 and net cash provided by financing 
activities of $2.2 million for the year ended December 31, 2009. The decrease in cash used in financing activities was 
related to a reduction in our share repurchase program from $20.0 million in 2010 to $9.5 million in 2011.

Contractual Commitments
We have various contractual obligations consisting of operating leases. The following table sets forth our future contrac-
tual obligations as of December 31, 2011.

Operating lease obligations

Total contractual obligations

PAYMENTS DUE BY PERIOD

TOTAL

3,491

$3,491

LESS THAN  
1 YEAR

1,253

$1,253

1–3 YEARS

3–5 YEARS

2,005

$2,005

233

$233

Off-Balance Sheet Arrangements
We do not have off-balance sheet financing arrangements, including any relationships with unconsolidated entities or 
financial partnerships, such as entities often referred to as structured finance or special purpose entities.

Impact of Inflation
We	believe	that	inflation	has	not	had	a	material	impact	on	our	results	of	operations	for	the	years	ended	December	31,	
2009,	2010	or	2011.	There	can	be	no	assurance	that	future	inflation	will	not	have	an	adverse	impact	on	our	operating	
results and financial condition. We do not generally increase our undergraduate tuition rates; however, our costs do 
continually	increase	with	inflation.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We are subject to the impact of interest rate changes and may be subject to changes in the market values of future 
investments. We invest our excess cash in bank overnight deposits. We have no material derivative financial instruments 
or derivative commodity instruments as of December 31, 2011.

Market Risk
We have no material derivative financial instruments or derivative commodity instruments. We maintain our cash and 
cash equivalents in bank deposit accounts, which at times may exceed federally insured limits. We have not experienced 
any losses in such accounts. We believe we are not exposed to any significant credit risk on cash and cash equivalents.

88

AMERICAN PUbLIC EDUCATION, INC.

Interest Rate Risk
We are subject to risk from adverse changes in interest rates, primarily relating to our investing of excess funds in cash 
equivalents bearing variable interest rates, which are tied to various market indices. Our future investment income will 
vary due to changes in interest rates. At December 31, 2011, a 10% increase or decrease in interest rates would not 
have	a	material	impact	on	our	future	earnings,	fair	values,	or	cash	flows	related	to	investments	in	cash	equivalents.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Index to Consolidated Financial Statements

AMERICAN PUBLIC EDUCATION, INC. AND SUBSIDIARY

American Public Education, Inc. and Subsidiary: Report of Independent Registered Public Accounting Firm

Consolidated balance Sheets as of December 31, 2011 and 2010

Consolidated Statements of Income for the years ended December 31, 2011, 2010 and 2009

Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2011, 2010 and 2009

Consolidated Statements of Cash Flows for the years ended December 31, 2011, 2010 and 2009

Notes to Consolidated Financial Statements

PAgE

90

91

92

93

94

95

Form 10-K

89

REPORT OF INDEPENDENT REgISTERED PUBLIC ACCOUNTINg FIRM

To the board of Directors and Stockholders 
American Public Education, Inc.

We have audited the accompanying consolidated balance sheets of American Public Education, Inc. and Subsidiary as of 
December	31,	2011	and	2010,	and	the	related	consolidated	statements	of	income,	stockholders’	equity,	and	cash	flows	
for each of the three years in the period ended December 31, 2011. Our audits also included the financial statement 
schedule of American Public Education, Inc. and Subsidiary listed in Item 15(a). These financial statements and financial 
statement schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on 
these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight board (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the 
financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence support-
ing the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles 
used and significant estimates made by management, as well as evaluating the overall financial statement presentation. 
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the finan-
cial position of American Public Education, Inc. and Subsidiary as of December 31, 2011 and 2010, and the results of 
their	operations	and	their	cash	flows	for	each	of	the	three	years	in	the	period	ended	December	31,	2011,	in	conformity	
with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when 
considered in relation to the basic consolidated financial statements taken as a whole, presents fairly in all material 
respects the information set forth therein.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight board (United 
States), American Public Education, Inc. and Subsidiary’s internal control over financial reporting as of December 31, 
2011, based on criteria established in Internal Control–Integrated Framework issued by the Committee of Sponsoring 
Organizations	of	the	Treadway	Commission,	and	our	report	dated	February	28,	2012	expressed	and	unqualified	opinion	
on the effectiveness of American Public Education, Inc. and Subsidiary’s internal control over financial reporting.

/s/	McGladrey	&	Pullen,	LLP
Vienna, Virginia
February 28, 2012

90

AMERICAN PUbLIC EDUCATION, INC.

CONSOLIDATED BALANCE SHEETS

(In thousands, except per share amounts)

Assets

Current assets:

Cash and cash equivalents

Accounts receivable, net of allowance of $1,050 in 2010 and $4,996 in 2011

Prepaid expenses

Income tax receivable

Deferred income taxes

Total current assets

Property and equipment, net

Other assets

Total assets

Liabilities and Stockholders’ Equity

Current liabilities:

Accounts payable

Accrued liabilities

Deferred revenue and student deposits

Total current liabilities

Deferred income taxes

Total liabilities

Commitments and contingencies (Note 3 and 7)

Stockholders’ equity:

Preferred	Stock,	$.01	par	value;	Authorized	shares—10,000;	 

no shares issued or outstanding

Common	Stock,	$.01	par	value;	Authorized	shares—100,000;	 

18,593 issued and 17,911 outstanding in 2010;  
17,844 issued and outstanding in 2011

Additional paid-in capital

Less cost of 682 shares of repurchased stock in 2010

Accumulated deficit

Total stockholders’ equity

Total liabilities and stockholders’ equity

AS OF DECEMBER 31,

2010

2011

$  81,352

$119,006

10,269

4,233

780

1,369

98,003

42,415

1,421

9,499

4,961

1,603

3,653

138,722

58,759

1,410

$141,839

$198,891

$     9,422

$  16,318

9,349

18,815

37,586

6,953

44,539

14,486

25,884

56,688

8,370

65,058

—

—

186

178

141,757

147,053

(19,966)

(24,677)

97,300

—

(13,398)

133,833

$141,839

$198,891

The accompanying notes are an integral part of these consolidated statements.

Form 10-K

91

CONSOLIDATED STATEMENTS OF INCOME

(In thousands, except per share amounts)

Revenues

Costs and expenses:

Instructional costs and services

Selling and promotional

General and administrative

Depreciation	and	amortization

Total costs and expenses

Income before interest income and income taxes

Interest income, net

Income from operations before income taxes

Income tax expense

Net income

Net income attributable to common stockholders per common share:

basic

Diluted

Weighted average number of shares outstanding:

basic

Diluted

YEAR ENDED DECEMBER 31,

2009

2010

2011

$148,998

$198,174

$260,377

58,383

20,479

25,039

5,231

75,309

34,296

32,045

6,502

95,216

44,713

48,350

9,239

109,132

148,152

197,518

39,866

94

39,960

16,017

50,022

111

50,133

20,265

62,859

109

62,968

22,211

$  23,943

$  29,868

$  40,757

$ 

$ 

   1.32

   1.27

$ 

$ 

   1.63

   1.59

$ 

$ 

   2.28

   2.23

18,167

18,906

18,281

18,837

17,877

18,295

The accompanying notes are an integral part of these consolidated statements.

92

AMERICAN PUbLIC EDUCATION, INC.

CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY

PREFERRED 
STOCK

COMMON  
STOCK

REPURCHASED  
STOCK

(In thousands, except shares)

SHARES AMOUNT

SHARES

AMOUNT SHARES

AMOUNT

ADDI-
TIONAL 
PAID-IN 
CAPITAL

ACCU-
MULATED 
DEFICIT

TOTAL 
STOCK-
HOLDERS’ 
EQUITY

balance at  

December 31, 2008

Stock issued for cash

Stock issued for director 

compensation

—

—

—

Repurchased and retired 
shares of restricted 
stock from stockholders —

Stock-based compensation —

Excess tax benefit from stock- 

based compensation

Net income

balance at  

December 31, 2009

Stock issued for cash

Stock issued for director 

compensation

Repurchased shares of 

—

—

—

—

—

common and restricted 
stock from stockholders —

Stock-based compensation —

Excess tax benefit from 

stock-based 
compensation

Net income

balance at  

December 31, 2010

Stock issued for cash

Stock issued for director 

compensation

Repurchased shares of 

—

—

—

—

—

common and restricted 
stock from stockholders —

Stock-based compensation —

Repurchased and retired 

shares of common stock —

Excess tax benefit from stock- 

based compensation

Net income

balance at  

December 31, 2011

—

—

—

$—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

18,029,743

$  180

(6,419) $ 

   (295) $132,078 $(78,488)

$53,475

254,041

4,721

(12,850)

—

—

—

3

1

(1)

—

—

—

18,275,655

183

—

—

—

—

6,419

295

—

—

—

—

—

—

—

637

185

(514)

2,223

1,771

—

—

—

—

—

640

186

(220)

2,223

1,771

— 23,943

23,943

— 136,380

(54,545)

82,018

322,134

4,424

3

—

1,118

—

—

—

(9,625)

— (682,046)

(19,966)

—

—

—

—

—

—

—

—

—

—

—

—

1,121

174

(274)

2,805

1,554

—

—

—

—

174

(20,240)

2,805

1,554

— 29,868

29,868

18,592,588

186 (682,046)

(19,966)

141,757

(24,677)

97,300

155,472

3,540

1

—

909

—

—

—

(6,050)

— (219,208)

(9,521)

—

—

—

—

910

139

(224)

3,189

—

—

—

139

(9,745)

3,189

(901,254)

(9)

901,254

29,487

— (29,478)

—

—

—

—

—

—

—

—

—

1,283

—

1,283

—

40,757

40,757

$—

17,844,296

$  178

— $ 

 — $147,053 $(13,398) $133,833

The accompanying notes are an integral part of these consolidated statements.

Form 10-K

93

 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

Operating activities

Net income

Adjustments to reconcile net income to net cash provided  

by operating activities

Increase in allowance for doubtful accounts

Depreciation	and	amortization

Stock-based compensation

Loss on disposal

Stock issued for director compensation

Deferred income taxes

Changes in operating assets and liabilities:

Accounts receivable

Prepaid expenses and other assets

Income tax receivable

Accounts payable

Accrued liabilities

Deferred revenue and student deposits

Net cash provided by operating activities

Investing activities

Capital expenditures

Capitalized	program	development	costs	and	other	assets

Net cash used in investing activities

Financing activities

Cash paid for repurchase of common/restricted stock

Cash received from issuance of common stock, net of issuance costs

Excess tax benefit from stock-based compensation

Net cash provided by (used in) financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of period

YEAR ENDED DECEMBER 31,

2009

2010

2011

$  23,943

$  29,868

$  40,757

359

5,231

2,223

5

186

722

(2,835)

(837)

443

1,810

928

4,578

154

6,502

2,805

129

174

1,811

(1,759)

(1,312)

83

2,666

1,346

4,611

3,946

9,239

3,189

44

139

(867)

(3,176)

(1,112)

(823)

6,896

5,137

7,069

36,756

47,078

70,438

(10,758)

(1,037)

(11,795)

(220)

640

1,771

2,191

27,152

47,714

(22,454)

(573)

(23,027)

(20,240)

1,121

1,554

(17,565)

6,486

74,866

(24,925)

(307)

(25,232)

(9,745)

910

1,283

(7,552)

37,654

81,352

Cash and cash equivalents at end of period

$  74,866

$  81,352

$119,006

Supplemental disclosures of cash flow information

Income taxes paid

$  12,932

$  16,819

$  22,619

The accompanying notes are an integral part of these consolidated statements.

94

AMERICAN PUbLIC EDUCATION, INC.

NOTE 1.  NATURE OF BUSINESS AND SIgNIFICANT ACCOUNTINg POLICIES
Nature of business. American Public Education, Inc. (“APEI”) together with its subsidiary (the “Company”) is a provider of 
exclusively online postsecondary education directed at the needs of the military and public service communities that 
operates in one reportable segment. APEI has one subsidiary, American Public University System, Inc. (the “University 
System”), a West Virginia corporation, which operates through two universities, American Military University and 
American Public University.

The University System achieved regional accreditation in May 2006 with The Higher Learning Commission of the North 
Central Association of Colleges and Schools and became eligible for federal student aid programs under Title IV for 
classes beginning in November 2006.

A summary of the Company’s significant accounting policies follows:

Basis of accounting. The accompanying financial statements are presented in accordance with the accrual basis of 
accounting,	whereby	revenue	is	recognized	when	earned	and	expenses	are	recognized	when	incurred.

Principles of consolidation. The accompanying consolidated financial statements include accounts of APEI and its 
wholly-owned subsidiary. All material inter-company transactions and balances have been eliminated in consolidation.

Cash and cash equivalents. The Company considers all highly liquid investments with original maturities of ninety days 
or less when purchased to be cash equivalents.

Accounts receivable. Course registrations are recorded as deferred revenue and accounts receivable at the time 
students begin a class. Students may remit tuition payments through the online registration process at any time or they 
may elect various payment options, which can delay the receipt of payment up until the class starts or longer. These 
other payment options include payments by sponsors, alternative loans, financial aid, or a tuition assistance program 
that remits payments directly to the Company. When a student remits payment after a class has begun, accounts 
receivable is reduced. If payment is made prior to the start of class, the payment is recorded as a student deposit, and 
the student is provided access to the classroom when classes start. If one of the various other payment options are 
confirmed as secured, the student is provided access to the classroom. If no receipt is confirmed or payment option 
secured, the student will be dropped from the class. Therefore, billed amounts represent invoices that have been 
prepared and sent to students or their sponsor, lender, financial aid, or tuition assistance program according to the 
billing terms agreed upon in advance. The Department of Defense (“DoD”) tuition assistance program is billed by branch 
of service on a course-by-course basis when a student starts class, whereas federal financial aid programs are billed 
based on the classes included in a student’s semester. billed accounts receivable are considered past due if the invoice 
has been outstanding more than 30 days. The allowance for doubtful accounts is based on management’s evaluation of 
the status of existing accounts receivable. Recoveries of receivables previously written off are recorded when received. 
We do not charge interest on our past due accounts receivable.

Property and equipment. Property and equipment is carried at cost less accumulated depreciation. Depreciation and 
amortization	are	calculated	on	a	straight-line	basis	over	the	estimated	useful	lives	of	the	assets.	Partnership	At	a	
Distance,	or	PAD,	system	is	a	customized	student	information	and	services	system	that	manages	admissions,	online	
orientation, course registrations, tuition payments, grade reporting, progress toward degrees, and various other func-
tions.	Costs	associated	with	the	project	have	been	capitalized	in	accordance	with	Financial	Accounting	Standards	Board	
Accounting Standards Codification (FASb ASC) Topic 350, Accounting for the Costs of Computer Software Developed or 
Obtained for Internal Use, and	classified	as	property	and	equipment.	These	costs	are	amortized	over	the	estimated	
useful	life	of	five	years.	The	Company	capitalizes	the	costs	for	program	development.	Costs	are	transferred	to	property	
and	equipment	upon	completion	of	each	program	and	amortized	over	an	estimated	life	not	to	exceed	three	years.

Valuation of long-lived assets. The Company accounts for the valuation of long-lived assets under FASb ASC Topic 360, 
Accounting for the Impairment or Disposal of Long-Lived Assets. FASb ASC Topic 360 requires that long-lived assets and 
certain identifiable intangible assets be reviewed for impairment whenever events or changes in circumstances indicate 
that the carrying amount of an asset may not be recoverable. Recoverability of the long-lived asset is measured by a 
comparison	of	the	carrying	amount	of	the	asset	to	future	undiscounted	net	cash	flows	expected	to	be	generated	by	the	

Form 10-K

95

asset.	If	such	assets	are	considered	to	be	impaired,	the	impairment	to	be	recognized	is	measured	by	the	amount	by	
which the carrying amount of the assets exceeds the estimated fair value of the assets. Assets to be disposed of are 
reportable at the lower of the carrying amount or fair value, less costs to sell.

Revenue recognition. The Company records all tuition as deferred revenue when students begin a class. At the beginning 
of	each	class,	revenue	is	recognized	on	a	pro	rata	basis	over	the	period	of	the	class,	which	is	either	eight	or	sixteen	
weeks. This results in the Company’s balance sheet including future revenues that have not yet been earned as deferred 
revenue for classes that are in progress. Students who request to be placed on program hold are required to complete or 
withdraw from the courses prior to being placed on hold. Other revenue includes charges for transcript credit evaluation, 
which includes assistance in securing official transcripts on behalf of the student in addition to evaluating transcripts for 
transfer credit. Students also are charged withdrawal, graduation, late registration, transcript request and comprehensive 
examination fees, when applicable. In accordance with FASb ASC Topic 605-50, Accounting by a Customer (Including a 
Reseller) for Certain Consideration Received from a Vendor, other fees also include book purchase commissions we 
receive for graduate student book purchases and ancillary supply purchases students make directly from our preferred 
book vendor. Tuition revenues vary from period to period based on the number of net course registrations. Students may 
remit tuition payments through the online registration process at any time or they may elect various payment options, 
including payments by sponsors, alternative loans, financial aid, or the DoD tuition assistance program that remits 
payments directly to the Company. These other payment options can delay the receipt of payment up until the class starts 
or longer, resulting in the recording of a receivable from the student and deferred revenue at the beginning of each 
session. Tuition revenue for sessions in progress that has not been yet earned by the Company is presented as deferred 
revenue in the accompanying balance sheet.

Deferred revenue and student deposits at December 31, 2010 and 2011 consisted of the following:

(In thousands)

Deferred revenue

Student deposits

Total deferred revenue and student deposits

AS OF DECEMBER 31,

2010

$10,806

8,009

$18,815

2011

$13,753

12,131

$25,884

The Company provides scholarships to certain students to assist them financially and promote their registration. 
Scholarship assistance of $851,000, $1,044,000 and $2,155,000 was provided for the years ended December 31, 
2009, 2010 and 2011, respectively, and are included as a reduction to revenue in the accompanying statements of 
income.

Advertising costs. Advertising costs are expensed as incurred. Advertising expenses for the years ended December 31, 
2009, 2010 and 2011 were $12,105,000, $22,046,000 and $29,306,000 respectively, and are included in selling and 
promotion costs in the accompanying statements of income.

Income taxes. Deferred	taxes	are	determined	using	the	liability	method,	whereby,	deferred	tax	assets	are	recognized	for	
deductible	temporary	differences	and	deferred	tax	liabilities	are	recognized	for	taxable	temporary	differences.	Temporary	
differences are the differences between the reported amounts of assets and liabilities and their tax bases. As those 
differences reverse, they will enter into the determination of future taxable income. Deferred tax assets are reduced by a 
valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the 
deferred	tax	assets	will	not	be	realized.	Deferred	tax	assets	and	liabilities	are	adjusted	for	the	effects	of	changes	in	tax	
laws and rates on the date of enactment.

There were no material uncertain tax positions as of December 31, 2010 and 2011. Interest and penalties associated 
with uncertain income tax positions would be classified as income tax expense. The Company has not recorded any 
material interest or penalties during any of the years presented.

Stock-based compensation. The Company applies FASb ASC Topic 718, Share-Based Payment, which requires compa-
nies to expense share-based compensation based on fair value.

96

AMERICAN PUbLIC EDUCATION, INC.

The following amounts of stock-based compensation have been included in the operating expense line-items indicated:

(In thousands)

Instructional costs and services

Selling and promotional

General and administrative

Total stock-based compensation expense

YEAR ENDED DECEMBER 31,

2009

$   469

147

1,607

$2,223

2010

$   717

224

1,864

$2,805

2011

$   893

324

1,972

$3,189

Income per common share. basic net income per common share is based on the weighted average number of shares of 
common stock outstanding during the period. Diluted net income per common share also increases the shares used in 
the per share calculation by the dilutive effects of options, warrants, and restricted stock.

There were no outstanding options to purchase common shares that were not included in the computation of diluted net 
income per common share for the years ended December 31, 2011 and 2010 and 83,884 anti-dilutive stock options 
excluded from the calculation for the year ended December 31, 2009.

Fair value of financial instruments. The methods and significant assumptions used to estimate the fair values of 
financial instruments are as follows: the carrying amounts of cash and cash equivalents, tuition receivable, accounts 
payable, and accrued liabilities approximate fair value because of the short maturity of these instruments.

Financial risk. The Company maintains its cash and cash equivalents in bank deposit accounts, which at times may 
exceed Federally insured limits. The Company has not experienced any losses in such accounts. The Company believes it 
is not exposed to any significant credit risk on cash and cash equivalents.

Estimates. The preparation of financial statements requires management to make estimates and assumptions that 
affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the 
financial statements, and the reported amounts of revenue and expenses during the reporting period. Actual results 
could differ from those estimates.

NOTE 2.  PROPERTY AND EQUIPMENT
Property and equipment at December 31, 2010 and 2011 consisted of the following:

(In thousands)

Land

building and building improvements

Leasehold improvements

Office equipment

Computer equipment

Furniture and fixtures

Vehicles

Software development

Program development

Accumulated	depreciation	and	amortization

USEFUL LIFE

2010

—

27.5–39 years

up to 7 years

5 years

3 years

7 years

5 years

5 years

3 years

$  2,921

17,423

1,819

1,436

9,837

4,097

47

23,163

2,038

62,781

20,366

2011

$  4,705

28,428

2,183

1,561

12,648

4,842

107

30,169

2,590

87,233

28,474

$42,415

$58,759

During the years ended December 31, 2009, 2010 and 2011, the Company recorded $5,081,000, $6,352,000 and 
$9,089,000	respectively,	in	depreciation	expense.	In	addition,	the	Company	recorded	$150,000	in	amortization	expense	
during the years ended December 31, 2010 and 2011, respectively, related to other assets.

Form 10-K

97

NOTE 3.  OPERATINg LEASES
The Company leases office space in Virginia and West Virginia under operating leases that expire through March 2015. 
Rent expense related to these operating leases amounted to $1,274,000, $1,467,000 and $1,634,000 for the years 
ended December 31, 2009, 2010 and 2011, respectively. The minimum rental commitment under the operating leases 
is due as follows:

YEARS ENDINg DECEMBER 31,

2012

2013

2014

2015

2016

(In thousands)

$1,253

1,081

924

233

—

$3,491

NOTE 4.  INCOME TAXES
The components of the income tax expense for the years ended December 31, 2009, 2010 and 2011 were as follows:

(In thousands)

Current income tax expense:

Federal

State

Deferred tax expense:

Federal

State

The tax effects of principal temporary differences are as follows:

(In thousands)

Deferred tax assets:

Property and equipment

Stock option compensation expense

Allowance for doubtful accounts

Accrued vacation and severance

Restricted stock

Deferred tax liabilities:

Income	tax	deductible	capitalized	software	development	costs

Prepaid expenses

Section 481(a) adjustment

YEAR ENDED DECEMBER 31,

2009

2010

2011

$12,564

$14,962

$20,790

2,731

15,295

594

128

722

3,492

18,454

1,622

189

1,811

2,288

23,078

(290)

(577)

(867)

$16,017

$20,265

$22,211

2010

2011

$ 1,711

1,262

417

295

290

3,975

(8,510)

(896)

(153)

(9,559)

$(5,584)

$   1,410

1,778

1,907

384

519

5,998

(9,779)

(936)

—

(10,715)

$  (4,717)

98

AMERICAN PUbLIC EDUCATION, INC.

The deferred tax amounts above have been classified on the accompanying balance sheets as of December 31, 2010 
and 2011, as follows:

(In thousands)

Current assets

Non-current liabilities

2010

$ 1,369

$(6,953)

2011

$ 3,653

$(8,370)

Income tax expense differs from the amount of tax determined by applying the United States Federal income tax rates to 
pretax	income	and	loss	due	to	permanent	tax	differences,	research	and	development	tax	credits	related	to	capitalized	
software development costs, energy tax credits and the application of state apportionment laws, as follows:

2009

2010

2011

(In thousands)

AMOUNT

%

Tax expense at statutory rate

$13,986

35.00

State taxes, net

Permanent differences

Other

1,859

159

13

4.65

0.39

0.04

AMOUNT

$17,546

2,392

141

186

%

35.00

4.77

0.28

0.37

AMOUNT

$22,039

1,112

96

(1,036)

$16,017

40.08

$20,265

40.42

$22,211

%

35.00

1.77

0.15

(1.65)

35.27

Permanent differences in the table above are mainly attributable to nondeductible meals and entertainment expenses 
and non-deductible employer contributions to the Employee Stock Purchase Plan (“ESPP”).

Other primarily consists of research and development and energy tax credits. In 2011, the Company recorded research 
and development credits of $499,000 and energy credits of $664,000. The Company undertakes research and develop-
ment activities in connection with its learning programs. The energy credits are in connection with solar panel and 
charging stations for its facility in Charles Town. The state effective tax rate decreased based on a review of the applica-
tion of state apportionment factor laws to its revenue producing activities.

The Company is subject to U.S. federal income taxes as well as income tax of multiple state jurisdictions. For federal and 
state tax purposes, tax years 2008-2011 remain open to examination.

NOTE 5.  OTHER EMPLOYEE BENEFITS
The Company has established a tax deferred 401(k) retirement plan that provides retirement benefits to all of its eligible 
employees. The participants may elect to contribute up to 60% of their gross annual earnings not to exceed ERISA and 
IRS limits. The plan provides for Company discretionary profit sharing contributions at matching percentages. Employees 
immediately vest 100% in all salary reduction contributions and employer contributions. On June 20, 2008, the Company 
filed a Form S-8 to register 100,000 shares of common stock that may be purchased in the open market and subse-
quently issued pursuant to the retirement plan. The Company made discretionary contributions to the plan of 
$1,134,000, $1,528,000 and $2,015,000 for the years ended December 31, 2009, 2010 and 2011, respectively.

In November 2007, the Company adopted the American Public Education, Inc. Employee Stock Purchase Plan. The 
ESPP was implemented effective July 1, 2008, with quarterly enrollment periods. Participants may only enter the plan 
and establish their withholdings at the start of an enrollment period. They may withdraw from the plan and end payroll 
deductions any time up to five days before the purchase date and funds will be returned to them. Under the ESPP, 
eligible employees may purchase shares of the Company’s common stock, subject to certain limitations, at 85% of its 
fair market value on the last day of the quarterly period. The total value of contributions per participant may not 
exceed $21,000 annually (or the value of the common stock cannot exceed $25,000). The aggregate number of 
shares of common stock that may be made available for purchase by participating employees under the ESPP is 

Form 10-K

99

100,000 shares. Shares purchased in the open market for employees for the years ended December 31, 2010 and 
2011 were as follows:

PURCHASE DATE

March 31, 2010

June 30, 2010

September 30, 2010

December 31, 2010

Total/Weighted Average

March 31, 2011

June 30, 2011

September 30, 2011

December 31, 2011

Total/Weighted Average

SHARES

COMMON STOCK 
FAIR VALUE

PURCHASE 
PRICE

COMPENSATION 
EXPENSE

3,449

3,331

5,655

4,976

17,411

4,158

3,739

5,655

4,113

17,665

$46.60

$43.70

$32.86

$37.24

$38.91

$40.45

$44.51

$34.00

$43.28

$39.90

$39.61

$37.14

$27.93

$31.65

$33.07

$34.38

$37.83

$28.90

$36.79

$33.92

$  24,109

$  21,851

$  27,879

$  27,816

$101,655

$  25,239

$  24,977

$  28,841

$  26,693

$105,750

NOTE 6.  STOCKHOLDERS’ EQUITY

Stock Incentive Plans
On March 15, 2011, the board of Directors adopted the American Public Education, Inc. 2011 Omnibus Incentive Plan 
(the “2011 Incentive Plan”), and APEI’s stockholders approved the 2011 Incentive Plan on May 6, 2011, at which time 
the 2011 Incentive Plan became effective. Upon effectiveness of the 2011 Incentive Plan, APEI ceased making awards 
under the 2007 Omnibus Incentive Plan. The 2011 Incentive Plan allows APEI to grant up to 2,000,000 shares plus any 
shares of common stock that are subject to outstanding awards under the 2002 Stock Plan or the 2007 Incentive Plan 
that terminate due to expiration, forfeiture, cancelation or otherwise without the issuance of such shares. As of 
December 31, 2011, there were 1,140,766 shares subject to outstanding awards under the 2002 Stock Plan and the 
2007 Incentive Plan and 5,820 shares subject to outstanding awards under the 2011 Incentive Plan. Awards under the 
2011 Incentive Plan may include the following award types: stock options, which may be either incentive stock options or 
nonqualified stock options; stock appreciation rights; restricted stock; restricted stock units; dividend equivalent rights; 
performance shares; performance units; cash-based awards; other stock-based awards, including unrestricted shares; or 
any combination of the foregoing.

For	the	years	ended	December	31,	2009,	2010	and	2011,	the	Company	recognized	$2,223,000,	$2,805,000	and	
$3,189,000 in stock-based compensation expense as required under FASb ASC Topic 718 and a total income tax benefit 
of $767,000, $1,063,000 and $1,254,000 respectively.

Stock-based compensation expense related to restricted stock grants is expensed over the vesting period using the 
straight-line method for Company employees and the graded-vesting method for members of the board of Directors and 
is measured using APEI’s stock price on the date of grant. The fair value of each option award is estimated at the date of 
grant using a black-Scholes option-pricing model that uses the assumptions noted in the following table. We calculate 
the expected term of stock option awards using the “simplified method” in accordance with Staff Accounting bulletins 
No. 107 and 110 because we lack historical data and are unable to make reasonable expectations regarding the future. 
We also estimate forfeitures of share-based awards at the time of grant and revise such estimates in subsequent 
periods if actual forfeitures differ from original projections. We make assumptions with respect to expected stock price 
volatility based on the average historical volatility of peers with similar attributes. In addition, we determine the risk free 
interest rate by selecting the U.S. Treasury five-year constant maturity, quoted on an investment basis in effect at the 
time of grant for that business day. Estimates of fair value are subjective and are not intended to predict actual future 
events, and subsequent events are not indicative of the reasonableness of the original estimates of fair value made 
under FASb ASC Topic 718.

100

AMERICAN PUbLIC EDUCATION, INC.

The following table sets forth the assumptions used in calculating the fair value at the date of grant of each option 
award granted:

Expected volatility

Expected dividends

Expected term, in years

Risk-free interest rate

2009

27.17–28.93%

0.00%

4.5

1.00 to 2.53%

Weighted-average fair value of options granted during the year

$9.23

2010

26.46%

0.00%

4.5

2.65%

$9.42

2011

39.04%

0.00%

4.5

2.01%

$13.22

A summary of the status of the Company’s Stock Incentive Plan as of December 31, 2011 and the changes during the 
periods then ended is as follows:

Outstanding, December 31, 2010

Options granted

Awards exercised

Options forfeited

Outstanding, December 31, 2011

Exercisable, December 31, 2011

NUMBER OF 
OPTIONS

1,022,726

177,950

(128,932)

(4,233)

1,067,511

736,064

WEIgHTED 
AVERAgE 
EXERCISE  
PRICE

WEIgHTED 
AVERAgE 
CONTRACTUAL 
LIFE (YEARS)

AggREgATE 
INTRINSIC 
VALUE
(In thousands)

$16.63

$37.52

$  7.06

$29.56

$21.22

$14.34

4.61

4.19

$23,550

$21,303

The	following	table	summarizes	information	regarding	stock	option	exercises:

(In thousands)

Proceeds from stock options exercised

Intrinsic value of stock options exercised

Tax benefit from exercise of options and vesting of restricted stock

2009

$   654

$7,892

$2,342

2010

$1,121

$9,841

$2,048

2011

$   910

$4,574

$1,786

As	of	December	31,	2011	there	was	$4,171,000	of	total	unrecognized	compensation	cost,	representing	$2,392,000	of	
unrecognized	compensation	cost	associated	with	share-based	compensation	arrangements,	and	$1,779,000	of	unrecog-
nized	compensation	cost	associated	with	non-vested	restricted	stock.	That	total	remaining	cost	is	expected	to	be	
recognized	over	a	weighted	average	period	of	.77	and	.75	years,	respectively.

There were no outstanding options to purchase common shares that were not included in the computation of diluted net 
income per common share for the years ended December 31, 2011 and, 2010, respectively and there were 83,884 
anti-dilutive stock options excluded from the calculation for the year ended December 31, 2009.

Form 10-K

101

Restricted Stock
The table below sets forth the restricted stock activity for the year ended December 31, 2011:

Non vested, December 31, 2010

Shares granted

Vested shares

Shares forfeited

Non vested, December 31, 2011

WEIgHTED 
AVERAgE gRANT 
PRICE AND  
FAIR VALUE

$37.03

38.21

37.90

36.87

$37.44

NUMBER  
OF SHARES

59,119

46,195

(25,706)

(533)

79,075

There were no shares of restricted stock not included in the computation of diluted net income per common share for the 
year	ended	December	31,	2011.	The	Company	recognized	an	income	tax	benefit	of	$605,000,	$538,000	and	$398,000	
from vested shares for the year ended December 31, 2011, 2010 and 2009, respectively.

Employees are provided the option to forfeit to the Company shares equivalent to the minimum statutory tax withholding 
required to be paid when the restricted stock vests. During the year ended December 31, 2009, 2010 and 2011, the 
Company accepted for forfeiture 6,431 shares for $218,000, 9,625 shares for $274,000 and 6,050 shares for $224,000, 
respectively, under this arrangement.

Repurchase
During the year ended December 31, 2011, the Company repurchased 219,208 shares of the Company’s common stock, 
par value $0.01 per share. The chart below provides further detail as to the Company’s repurchases during the period.

TOTAL NUMBER 
OF SHARES 
PURCHASED  
AS PART OF 
PUBLICLY 
ANNOUNCED 
PLANS OR 
PROgRAMS

MAXIMUM NUMBER 
(OR APPROXIMATE 
DOLLAR VALUE) OF 
SHARES THAT MAY 
YET BE PURCHASED 
UNDER THE PLANS 
OR PROgRAMS

January 1, 2011–January 31, 2011

February 1, 2011–February 28, 2011

March 1, 2011–March 31, 2011

April 1, 2011–April 30, 2011

May 1, 2011–May 31, 2011

June 1, 2011–June 30, 2011

July 1, 2011–July 31, 2011

August 1, 2011–August 31, 2011

September 1, 2011–September 30, 2011

October 1, 2011–October 31, 2011

November 1, 2011–November 30, 2011

December 1, 2011–December 31, 2011

TOTAL NUMBER 
OF SHARES 
PURCHASED

AVERAgE 
PRICE PAID 
PER SHARE

—

—

32,000

40,000

42,000

44,000

40,000

21,208

—

—

—

—

—

$  0.00

$41.21

$41.56

$43.51

$42.53

$47.19

$45.00

—

—

—

—

—

—

32,000

40,000

42,000

44,000

40,000

21,208

—

—

—

—

Total

219,208

$43.43

219,208

219,208

219,208

187,208

147,208

105,208

61,208

21,208

—

—

—

—

—

—

102

AMERICAN PUbLIC EDUCATION, INC.

During the year ended December 31, 2010, the Company repurchased 682,046 shares of the Company’s common stock, 
par value $0.01 per share. The chart below provides further detail as to the Company’s repurchases during the period.

TOTAL NUMBER 
OF SHARES 
PURCHASED  
AS PART OF 
PUBLICLY 
ANNOUNCED 
PLANS OR 
PROgRAMS

MAXIMUM NUMBER 
(OR APPROXIMATE 
DOLLAR VALUE) OF 
SHARES THAT MAY 
YET BE PURCHASED 
UNDER THE PLANS 
OR PROgRAMS

TOTAL NUMBER 
OF SHARES 
PURCHASED

AVERAgE 
PRICE PAID 
PER SHARE

July 1, 2010 – July 31, 2010

August 1, 2010 – August 31, 2010

September 1, 2010 – September 30, 2010

October 1, 2010 – October 31, 2010

November 1, 2010 – November 30, 2010

December 1, 2010 – December 31, 2010

—

130,000

210,000

210,000

132,046

—

—

$25.34

$28.00

$32.74

$29.91

—

—

130,000

210,000

210,000

132,046

—

Total

682,046

$26.98

682,046

$20,000,000

$16,705,692

$10,825,486

$  3,949,312

—

—

—

During the year ended December 31, 2011, the Company retired 901,254 shares of common stock that had been 
previously repurchased and held in our treasury.

NOTE 7.  CONTINgENCIES
From time to time the Company may be involved in litigation in the normal course of its business. Management does not 
expect that the resolution of these matters would have a material adverse effect on the Company’s business, operations, 
financial	condition	or	cash	flows.

On February 28, 2011 the U.S. Department of Education began an on-site program review of the University System’s 
administration of the Title IV programs. In general, after the Department of Education conducts its site visit and reviews 
data supplied by the institution, the Department of Education sends the institution a program review report. The institu-
tion has the opportunity to respond to the findings in the program review report. The Department of Education then 
issues a final program review determination letter, which identifies any liabilities. The institution may appeal any mon-
etary liabilities specified in the final program review determination letter. The site visit for the University System’s pro-
gram review, which covered the 2009-2010 and 2010-2011 award years, took place from February 28, 2011 through 
March 4, 2011.

The Company received the program review report in April 2011. The report includes three findings, two of which involve 
individual student-specific errors. The third finding is that the University System’s policies failed to treat certain students 
as having unofficially withdrawn from the institution and that the University consequently failed to calculate and return 
federal student financial aid that the University System was required to return to the Department of Education as the 
result of these unofficial withdrawals. The Department has taken the position that students who did not “earn an F 
grade” in a payment period should be treated as having unofficially withdrawn from the school, even if they had future 
course registrations in the next payment period. The Company disagrees with this interpretation of Department of 
Education regulations and filed a response to the Department of Education in June 2011. The Department of Education 
has not specified a potential penalty, and the Company has not accrued any amounts in connection with the program 
review. The Company believes that if it is liable for refunds to the Department of Education for these students, the 
amount could be up to approximately $837,000 and would be offset in the Company’s financial results by any amounts 
that the Company may eventually collect from the students to whom the funds were disbursed or amounts these stu-
dents may have already repaid the Department. As part of the process of responding to this finding, the Company 
continues to provide the Department with requested information and documents.

Form 10-K

103

On August 12, 2010, a putative class action lawsuit was commenced against the Company, Wallace E. boston, Jr. 
(“boston”), Frank b. McCluskey and Harry T. Wilkins (“Wilkins”), in the United States Court for the Northern District of West 
Virginia (Martinsburg Division), encaptioned Douglas N. Gaer v. American Public Education, Inc. et al, C.A. No. 3:10 CV-81. 
The plaintiff alleged that the Company and the individual defendants violated Section 10(b) of the Exchange Act, Rule 10b-5 
promulgated thereunder and Section 20(a) of the Exchange Act. The plaintiff purported to be acting on behalf of a class 
consisting of purchasers or acquirers of the Company’s stock between February 22, 2010 to August 5, 2010 (the “Class 
Period”). The plaintiff alleged that, as a result of the defendants’ allegedly false misleading statements or omissions 
concerning	the	Company’s	prospects,	the	Company’s	common	stock	traded	at	artificially	inflated	prices	throughout	the	
Class Period. The plaintiff sought compensatory damages and fees and costs, among other relief. In an order dated 
November 10, 2010, Douglas Gaer and the City of Miami Firefighters’ and Police Officers’ Retirement Trust were appointed 
co-lead plaintiffs and lead plaintiffs’ counsel was approved. On January 25, 2011, plaintiffs filed an Amended Complaint 
asserting the same statutory claims against the Company, boston and Wilkins. On or about March 10, 2011, defen-
dants moved to dismiss the complaint in its entirety. On or about April 25, 2011, plaintiffs filed an opposition to the 
motion to dismiss. On May 16, 2011, the defendants filed a reply memorandum in support of their motion to dismiss. 
On December 8, 2011, the Court granted defendants motion to dismiss in its entirety. Accordingly, the Court ordered 
that the matter be dismissed with prejudice and stricken from the active docket of the Court. The Court further directed 
that separate judgment be entered in favor of defendants.

On February 14, 2011, a complaint for declaratory judgment was commenced by American University System, Inc. 
against the Company’s wholly-owned subsidiary American Public University System, Inc. (“APUS”) and American 
University, in the United States District Court for the Northern District of Texas (Dallas Division), encaptioned American 
University System, Inc. v. American University and American Public University System, Inc. C.A. No. 3:11 CV-00282-L. 
The plaintiff is seeking a judicial declaration that plaintiff has not infringed the trademark rights of the defendants and 
that the trademarks of the defendants, including “American Public University System” and “American Public University of 
the American Public University System” are not valid trademarks. APUS was served with the complaint on June 13, 
2011. On July 5, 2011, the defendants filed a motion seeking the dismissal of the complaint or, in the alternative, for the 
Court to transfer venue to the U.S. District Court for the District of Columbia (the “Motion to Dismiss”). On July 26, 2011, 
the plaintiff filed a brief in opposition to the Motion to Dismiss. The defendants filed a reply brief in support of the Motion 
to Dismiss on August 9, 2011. On August 12, 2011, the defendants filed a motion to stay discovery pending the Court’s 
ruling on the Motion to Dismiss. On August 19, 2011, the plaintiff filed a motion for leave to conduct jurisdictional 
discovery. On September 1, 2011, the parties filed with the Court a stipulation to stay merits discovery pending the 
Court’s ruling on the Motion to Dismiss. On September 2, 2011, the Court entered the parties’ stipulation to stay merits 
discovery and also granted in part plaintiff’s motion for leave to conduct jurisdictional discovery. Jurisdictional discovery 
has concluded. . On December 22, 2011, plaintiff filed a supplemental response in opposition to the Motion to Dismiss. 
On January 9, 2012, defendants filed a supplemental reply in support of the Motion to Dismiss. The parties are now 
awaiting a decision from the Court. The Company believes that the complaint is without merit.

NOTE 8.  CONCENTRATION
Approximately 56%, 50% and 41% of the Company’s 2009, 2010 and 2011 revenues, respectively, were derived from 
students who receive tuition assistance from tuition assistance programs sponsored by the United States Department of 
Defense. A reduction in this assistance could have a significant impact on the Company’s operations. In October of 
2006, APUS was approved for participation in Title IV programs, allowing the Company to participate in federal student 
aid programs. Approximately, 19%, 24% and 37% of the Company’s 2009, 2010 and 2011 revenues respectively, were 
derived from students who received federal student aid.

NOTE 9.  SEgMENT INFORMATION
The	Company	is	organized	and	operates	as	one	operating	segment.	In	accordance	with	FASB	ASC	Topic	280,	Segment 
Reporting, the chief operating decision-maker has been identified as the Chief Executive Officer. The Chief Executive 
Officer reviews operating results to make decisions about allocating resources and assessing performance for the entire 
company. because the Company operates in one segment and provides one group of similar services, all financial seg-
ment and product line information required by FASb ASC Topic 280 can be found in the consolidated financial statements.

104

AMERICAN PUbLIC EDUCATION, INC.

NOTE 10.  SUBSEQUENT EVENTS
We have reviewed our business activities and have no additional subsequent events to report.

ITEM 9.   CHANgES IN AND DISAgREEMENTS WITH ACCOUNTANTS ON ACCOUNTINg  

AND FINANCIAL DISCLOSURE

None.

ITEM 9A.  CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures
We have carried out an evaluation, under the supervision and the participation of our management, including our princi-
pal executive officer and principal financial officer, of the effectiveness of the design and operation of our disclosure 
controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as 
amended, or the Securities Exchange Act), as of December 31, 2011. based upon that evaluation, our principal execu-
tive officer and principal financial officer concluded that, as of the end of that period, our disclosure controls and proce-
dures are effective in providing reasonable assurance that (a) the information required to be disclosed by us in the 
reports	that	we	file	or	submit	under	the	Securities	Exchange	Act	is	recorded,	processed,	summarized,	and	reported	
within the time periods specified in the Security and Exchange Commission’s rules and forms, and (b) such information 
is accumulated and communicated to our management, including our principal executive officer and principal financial 
officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting
There were no changes in the Company’s internal controls over financial reporting during the fourth quarter of 2011 that 
have materially affected or are reasonably likely to materially affect the Company’s internal control over financial reporting.

Form 10-K

105

MANAgEMENT’S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTINg

Our management is responsible for establishing and maintaining adequate internal control over financial reporting for the 
Company. Internal control over financial reporting is defined in Rule 13a-15(f) or 15d-15(f) promulgated under the 
Securities Exchange Act of 1934 as a process designed by, or under the supervision of, the Company’s principal execu-
tive and principal financial officers and effected by the Company’s board of directors, management and other personnel, 
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements 
for external purposes in accordance with generally accepted accounting principles and includes those policies and 
procedures that:

•	 pertain	to	the	maintenance	of	records	that	in	reasonable	detail	accurately	and	fairly	reflect	the	transactions	and	

dispositions of the assets of the company;

•	 provide	reasonable	assurance	that	transactions	are	recorded	as	necessary	to	permit	preparation	of	financial	

statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the 
company	are	being	made	only	in	accordance	with	authorizations	of	management	and	directors	of	the	company;	and

•	 provide	reasonable	assurance	regarding	prevention	or	timely	detection	of	unauthorized	acquisition,	use	or	disposi-

tion of the company’s assets that could have a material effect on the financial statements.

because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, our manage-
ment assessed the effectiveness of our internal control over financial reporting as of December 31, 2011 and 2010. In 
making	this	assessment,	our	management	used	the	criteria	set	forth	by	the	Committee	of	Sponsoring	Organizations	of	
the Treadway Commission (COSO) in Internal Control—Integrated Framework.

based on its assessment, management concluded that, as of December 31, 2011, our internal control over financial 
reporting is effective based on those criteria.

Our	independent	auditors,	McGladrey	&	Pullen,	LLP,	have	issued	an	audit	report	on	our	internal	control	over	financial	
reporting. This report appears below.

106

AMERICAN PUbLIC EDUCATION, INC.

REPORT OF INDEPENDENT REgISTERED PUBLIC ACCOUNTINg FIRM

To the board of Directors and Shareholders 
American Public Education, Inc.

We have audited American Public Education, Inc. and Subsidiary’s internal control over financial reporting as of 
December 31, 2011, based on criteria established in Internal Control—Integrated Framework issued by the Committee 
of	Sponsoring	Organizations	of	the	Treadway	Commission.	American	Public	Education,	Inc.	and	Subsidiary’s	manage -
ment is responsible for maintaining effective internal control over financial reporting and for its assessment of the 
effectiveness of internal control over financial reporting included in the accompanying Management’s Annual Report 
on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal 
control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight board (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether 
effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an 
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing 
and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also 
included performing such other procedures as we considered necessary in the circumstances. We believe that our audit 
provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal control over financial reporting includes those policies 
and	procedures	that	(a)	pertain	to	the	maintenance	of	records	that,	in	reasonable	detail,	accurately	and	fairly	reflect	the	
transactions and dispositions of the assets of the company; (b) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 
principles,	and	that	receipts	and	expenditures	of	the	company	are	being	made	only	in	accordance	with	authorizations	of	
management and directors of the company; and (c) provide reasonable assurance regarding prevention or timely detec-
tion	of	unauthorized	acquisition,	use,	or	disposition	of	the	company’s	assets	that	could	have	a	material	effect	on	the	
financial statements.

because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, American Public Education, Inc. and Subsidiary maintained, in all material respects, effective internal 
control over financial reporting as of December 31, 2011, based on criteria established in Internal Control—Integrated 
Framework	issued	by	the	Committee	of	Sponsoring	Organizations	of	the	Treadway	Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight board (United 
States), the consolidated balance sheets of American Public Education, Inc. and Subsidiary as of December 31, 2011 and 
2010,	and	the	related	consolidated	statements	of	income,	shareholders’	equity,	and	cash	flows	for	each	of	the	three	
years in the period ended December 31, 2011, and our report dated February 28, 2012 expressed an unqualified opinion.

/s/	McGladrey	&	Pullen,	LLP

Vienna, VA
February 28, 2012

Form 10-K

107

ITEM 9B.  OTHER INFORMATION
None.

108

AMERICAN PUbLIC EDUCATION, INC.

PART III

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE gOVERNANCE

Executive Officers
Pursuant to General Instruction G(3) of Form 10-K, information regarding our executive officers is set forth in Part I of 
this annual report under the caption Item 1. “Executive Officers of American Public Education, Inc.”

Code of Ethics
As part of our system of corporate governance, our board of directors has adopted a Code of business Conduct and 
Ethics that is applicable to all of our employees, and also contains provisions only applicable to our Chief Executive 
Officer and senior financial officers. Our Code of business Conduct and Ethics is available on the Corporate Governance 
page of our website at http://www.americanpubliceducation.com. We intend to satisfy any disclosure requirement under 
Item 5.05 of Form 8-K regarding an amendment to, or waiver from, a provision of the Code of business Conduct and 
Ethics that applies to our chief executive officer or senior financial officers, by posting such information on our website at 
the address above.

Additional Information
The additional information regarding directors, executive officers and corporate governance required by this Item is 
hereby incorporated by reference from the information contained under the captions “Corporate Governance Standards 
and Director Independence,” “board Committees and Their Functions,” “Director Nominations and Communication with 
Directors,” “Proposal No. 1—Election of Directors” and “Section 16(a) beneficial Ownership Reporting and Compliance” 
in the Company’s Proxy Statement, which will be filed with the SEC no later than 120 days following December 31, 2011 
with respect to our 2012 Annual Meeting of Stockholders.

ITEM 11.  EXECUTIVE COMPENSATION
The information required by this Item is hereby incorporated by reference from the information contained under the captions 
“Director Compensation” and “Executive Compensation” in the Company’s Proxy Statement, which will be filed with the SEC 
no later than 120 days following December 31, 2011 with respect to our 2012 Annual Meeting of Stockholders.

ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAgEMENT  

AND RELATED STOCKHOLDER MATTERS

The information required by this Item is hereby incorporated by reference from the information contained under the 
captions “beneficial Ownership of Common Stock” and “Equity Compensation Plan Information” in the Company’s Proxy 
Statement, which will be filed with the SEC no later than 120 days following December 31, 2011 with respect to our 
2012 Annual Meeting of Stockholders.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS,  

AND DIRECTOR INDEPENDENCE

The information required by this Item is hereby incorporated by reference from the information contained under the 
captions “Certain Relationships and Related Persons Transactions” and “board Independence” in the Company’s Proxy 
Statement, which will be filed with the SEC no later than 120 days following December 31, 2011 with respect to our 
2012 Annual Meeting of Stockholders.

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES
The information required by this Item is hereby incorporated by reference from the information contained under the 
captions “Principal Accountant Fees and Services” and “Audit Committee’s Pre-Approval Policies and Procedures” in the 
Company’s Proxy Statement, which will be filed with the SEC no later than 120 days following December 31, 2011 with 
respect to our 2012 Annual Meeting of Stockholders.

Form 10-K

109

PART IV

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULE

(a) List of documents filed as part of this annual report of Form 10-K:

(1)  The required financial statements are included in Item 8 of Part II of this annual report on Form 10-K.

(2)  The required financial statement schedules are included in Item 8 of Part II of this annual report on Form 10-K.

(3)  A complete listing of exhibits is included in the Index to Exhibits.

(b) A complete listing of exhibits is included in the Index to Exhibits.

(c)  Schedule II: Valuation and Qualifying Accounts.

Other schedules are omitted because they are not required.

110

AMERICAN PUbLIC EDUCATION, INC.

AMERICAN PUBLIC EDUCATION, INC.

Schedule II 
Valuation and Qualifying Accounts

Year ended December 31, 2011:

Allowance for receivables

Year ended December 31, 2010:

Allowance for receivables

Year ended December 31, 2009:

Allowance for receivables

BALANCE AT 
BEgINNINg  
OF PERIOD

ADDITIONS/

(REDUCTIONS) WRITE-OFFS

BALANCE AT 
END OF PERIOD

$1,050

$6,735

$(2,789)

$4,996

$   896

$2,128

$(1,974)

$1,050

$   537

$   781

$   (422)

$   896

Form 10-K

111

SIgNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 
caused	this	report	to	be	signed	on	its	behalf	by	the	undersigned,	thereunto	duly	authorized.

Dated:  February 28, 2012 

by: 

/s/ Dr. Wallace E. boston

AMERICAN PUbLIC EDUCATION, INC.

Name:  Dr. Wallace E. boston
Title: 

President and Chief Executive Officer

Pursuant to the requirement of the Securities Exchange Act of 1934, this Report has been signed below by the following 
persons on behalf of the registrant and in the capacities and on the date indicated.

NAME

DATE

TITLE

/s/ Dr. Wallace E. boston

Dr. Wallace E. boston

February 28, 2012

President, Chief Executive Officer and Director  
(Principal Executive Officer)

/s/ Harry T. Wilkins

Harry T. Wilkins

/s/ J. Christopher Everett

February 28, 2012

Executive Vice President and Chief Financial Officer 
(Principal Financial Officer and Principal Accounting Officer)

J. Christopher Everett

February 28, 2012

Chairman of the board of Directors

/s/ F. David Fowler

F. David Fowler

/s/ Jean C. Halle

Jean C. Halle

/s/ Timothy J. Landon

February 28, 2012

Director

February 28, 2012

Director

Timothy J. Landon

February 28, 2012

Director

/s/ barbara G. Fast

barbara G. Fast

/s/ Timothy T. Weglicki

February 28, 2012

Director

Timothy T. Weglicki

February 28, 2012

Director

112

AMERICAN PUbLIC EDUCATION, INC.

INDEX TO EXHIBITS

EXHIBIT NO. EXHIBIT DESCRIPTION

3.1

3.2

4.1

10.1+

10.2+

10.3+

10.4+

10.4A+

10.5+

10.5A+

10.6+

10.6A+

10.7+

10.8+

10.9+

Fifth Amended Restated Certificate of Incorporation of the Company(1)

Second Amended and Restated bylaws of the Company(1)

Form of certificate representing the Common Stock, $0.01 par value per share, of the Company

American Public Education, Inc. 2002 Stock Incentive Plan

American Public Education, Inc. 2007 Omnibus Incentive Plan

Form of Indemnification Agreement with directors and executive officers

Amended and Restated Employment Agreement between the Company and Wallace E. boston, Jr. dated  
October 10, 2007

Amendment dated December 31, 2008, to the Amended and Restated Employment Agreement between the 
Company and Wallace E. boston, Jr. dated October 10, 2007(2)

Amended and Restated Employment Agreement between the Company and Harry T. Wilkins dated October 10, 2007

Amendment dated December 31, 2008, to the Amended and Restated Employment Agreement between the 
Company and Harry T. Wilkins dated October 10, 2007(2)

Employment Agreement between the Company and Frank b. McCluskey dated April 10, 2005

Amendment dated December 31, 2008, to the Employment Agreement between the Company and Frank b. 
McCluskey dated April 10, 2005(2)

American Public Education, Inc. Employee Stock Purchase Plan

Employment Agreement between the Company and Sharon van Wyk dated [TO COME]

Employment Agreement between the Company and Karan Powell dated [TO COME]

10.10+

American Public Education, Inc. 2011 Omnibus Incentive Plan(5)

21.1

23.1

31.1

31.2

32.1

32.2

List of Subsidiaries (filed herewith)

Consent	of	McGladrey	&	Pullen,	LLP	(filed	herewith)

Certification of Chief Executive officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934 as 
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith)

Certification of Chief Financial Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934 as 
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith)

Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 
of the Sarbanes-Oxley Act of 2002 (filed herewith)

Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 
of the Sarbanes-Oxley Act of 2002 (filed herewith)

EX-101.INS

XbRL Instance Document

EX-101.SCH

XbRL Taxonomy Extension Schema Document

EX-101.CAL

XbRL Taxonomy Extension Calculation Linkbase Document

EX-101.DEF

XbRL Taxonomy Extension Definition Linkbase Document

EX-101.LAb

XbRL Taxonomy Extension Definition Linkbase Document

EX-101.PRE

XbRL Taxonomy Extension Presentation Linkbase Document

Unless otherwise noted, all exhibits are incorporated by reference to the Registrant’s Form S-1 Registration Statement (No. 333-145185), as amended.
+  Management contract or compensatory plan or arrangement.
(1)  Incorporated by reference to exhibit filed with Registrant’s Current Report on Form 8-K (File No. 01-33810), filed with the Commission on November 14, 2007.
(2)  Incorporated by reference to exhibit filed with Registrant’s Annual Report on Form 10-K for the year ended December 31, 2008 (File No. 01-33810), filed with 

the Commission on March 10, 2009.

(3)  Incorporated by reference to exhibit filed with Registrant’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2009 (File No. 

01-33810), filed with the Commission on November 5, 2009.

(4)  Incorporated by reference to exhibit filed with Registrant’s Current Report on Form 8-K (File No. 01-33810), filed with the Commission on December 28, 2009.
(5)  Incorporated by reference to Exhibit A of the Registrant’s 2011 Annual Proxy Statement on Schedule 14A (File No. 01-33810), filed with the Commission on 

March 22, 2011.

Form 10-K

113

EXHIBIT 21.1

List of Subsidiaries

ENTITY

STATE OF ORgANIzATION

American Public University System, Inc.

West Virginia

114

AMERICAN PUbLIC EDUCATION, INC.

EXHIBIT 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in Registration Statements (333-174105, 333-151789, and 333-150454) 
on Form S-8 and (333-174104) of Form S-3 of American Public Education, Inc. of our reports dated February 28, 2012, 
relating to our audits of the consolidated financial statements and the financial statement schedule and internal control 
over financial reporting, which appear in this Annual Report on Form 10-K of American Public Education, Inc. and 
Subsidiary for the year ended December 31, 2011.

Vienna, Virginia
February 28, 2012

Form 10-K

115

EXHIBIT 31.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO RULE 13a-14(a)/15d-14(a)

I, Wallace E. boston, certify that:

1.  I have reviewed this annual report on Form 10-K of American Public Education, Inc.;

2.  based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 

material fact necessary to make the statements made, in light of the circumstances under which such statements 
were made, not misleading with respect to the period covered by this report;

3.  based on my knowledge, the financial statements, and other financial information included in this report, fairly 

present	in	all	material	respects	the	financial	condition,	results	of	operations	and	cash	flows	of	the	registrant	as	of,	
and for, the periods presented in this report;

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting 
(as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 

designed under our supervision, to ensure that material information relating to the registrant, including its consoli-
dated subsidiaries, is made known to us by others within those entities, particularly during the period in which this 
report is being prepared;

b)  Designed such internal control over financial reporting, or caused such internal control over financial reporting to 
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted account-
ing principles;

c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and

d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during 
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) 
that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over 
financial reporting; and

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or 
persons performing the equivalent functions):

a)  All significant deficiencies and material weaknesses in the design or operation of internal control over financial 

reporting	which	are	reasonably	likely	to	adversely	affect	the	registrant’s	ability	to	record,	process,	summarize	and	
report financial information; and

b)  Any fraud, whether or not material, that involves management or other employees who have a significant role in 

the registrant’s internal control over financial reporting.

Date:  February 28, 2012

by: 

/s/ Dr. Wallace E. boston

Name:  Dr. Wallace E. boston
Title:  President and Chief Executive Officer

116

AMERICAN PUbLIC EDUCATION, INC.

EXHIBIT 31.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO RULE 13a-14(a)/15d-14(a)

I, Harry T. Wilkins, certify that:

1.  I have reviewed this annual report on Form 10-K of American Public Education, Inc.;

2.  based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 

material fact necessary to make the statements made, in light of the circumstances under which such statements 
were made, not misleading with respect to the period covered by this report;

3.  based on my knowledge, the financial statements, and other financial information included in this report, fairly 

present	in	all	material	respects	the	financial	condition,	results	of	operations	and	cash	flows	of	the	registrant	as	of,	
and for, the periods presented in this report;

4.  The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting 
(as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 

designed under our supervision, to ensure that material information relating to the registrant, including its consoli-
dated subsidiaries, is made known to us by others within those entities, particularly during the period in which this 
report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to 
be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting 
and the preparation of financial statements for external purposes in accordance with generally accepted account-
ing principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our 

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during 
the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) 
that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over 
financial reporting; and

5.  The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or 
persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 

reporting	which	are	reasonably	likely	to	adversely	affect	the	registrant’s	ability	to	record,	process,	summarize	and	
report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in 

the registrant’s internal control over financial reporting.

Date:  February 28, 2012

by: 

/s/ Harry T. Wilkins

Name:  Harry T. Wilkins
Title:  Executive Vice President and Chief Financial Officer

Form 10-K

117

EXHIBIT 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO 18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

The undersigned, the Chief Executive Officer of American Public Education, Inc. (“the Company”), hereby certifies that,  
to his knowledge, on the date hereof:

(a)  The annual report on Form 10-K of the Company for the period ended December 31, 2011 filed on the date hereof 
with the Securities and Exchange Commission (“the Report”) fully complies with the requirements of Section 13(a)  
or 15(d) of the Securities Exchange Act of 1934; and

(b)  Information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company.

Date:  February 28, 2012

by: 

/s/ Dr. Wallace E. boston

Name:  Dr. Wallace E. boston
Title:  President and Chief Executive Officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging,  
or otherwise adopting the signature that appears in typed form within the electronic version of this written statement 
required by Section 906, has been provided to American Public Education, Inc. and will be retained by the Company and 
furnished to the Securities and Exchange Commission or its staff upon request.

118

AMERICAN PUbLIC EDUCATION, INC.

EXHIBIT 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO 18 U.S.C. SECTION 1350,  
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

The undersigned, the Chief Financial Officer of American Public Education, Inc. (“the Company”), hereby certifies that,  
to his knowledge, on the date hereof:

(a)  The annual report on Form 10-K of the Company for the period ended December 31, 2011 filed on the date hereof 
with the Securities and Exchange Commission (“the Report”) fully complies with the requirements of Section 13(a)  
or 15(d) of the Securities Exchange Act of 1934; and

(b)  Information contained in the Report fairly presents, in all material respects, the financial condition and results of 

operations of the Company.

Date:  February 28, 2012

by: 

/s/ Harry T. Wilkins

Name:  Harry T. Wilkins
Title:  Executive Vice President and Chief Financial Officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging,  
or otherwise adopting the signature that appears in typed form within the electronic version of this written statement 
required by Section 906, has been provided to American Public Education, Inc. and will be retained by the Company and 
furnished to the Securities and Exchange Commission or its staff upon request.

Form 10-K

119

BoarD of DIreCtorS

amerICan pUBLIC UnIVerSItY SYStem  
BoarD of trUSteeS

mr. J. Christopher everett, Chairperson
Independent Consultant

major general (retired) Barbara g. fast, 
Director
Vice president, operations and Intelligence, 
CGI federal

dr. Wallace e. Boston, Director
President and Chief Executive Officer,
american public education, Inc.

mr. f. david fowler, Director
Independent Consultant

ms. Jean C. halle, Director
Independent Consultant

mr. timothy J. Landon, Director
Chief Executive Officer, Landon Company

mr. timothy t. Weglicki, Vice-Chairperson
founding partner, aBS Capital partners

Corporate InformatIon

Corporate and administrative offiCes
american public education, Inc.
111 West Congress Street
Charles town, WV 25414
phone: (304) 724-3700
toll free: (877) 468-6268
fax: (304) 724-3780

stoCk exChange Listing
the naSDaQ Global Select market
under the symbol “apeI”.

annuaL sharehoLder meeting
the annual meeting of american public
education shareholders will be held at the
renaissance Baltimore Harborplace Hotel
202 east pratt Street, Baltimore, maryland 
21202 on may 11, 2012 at 8:00 a.m. et.

mr. frank Ball, Chairperson
Independent Consultant 
faculty member, Georgetown University 

dr. Wallace e. Boston, Member  
President and Chief Executive Officer
member, Board of Directors

dr. katherine Zatz, Vice Chairperson 
Independent Consultant 
member, registry of College presidents  
and Senior administrators

general (retired) alfred m. gray, Chairman 
Emeritus and Member
Senior fellow, Chairman, potomac Institute
Served as 29th Commandant of the  
U.S. marine Corps

Lieutenant general (retired) Julius Becton, Jr., 
Member 
former Director, federal emergency 
management agency (fema)
former president prairie View a&m University
former Ceo/Superintendent District of 
Columbia public Schools

Lieutenant Colonel (u.s. army retired) 
James h. herhusky, Member  
Former Chief Operating Officer,  
american military University
former executive Vice president,  
american public University System

dr. Lucie Lapovsky, Member  
principal, Lapovsky Consulting 
former president, mercy College

dr. katy e. marre, Member   
professor, University of Dayton
former Vice president Graduate Studies  
and research, University of Dayton 

Lieutenant general (u.s. army retired) 
richard g. trefry, Member    
Senior fellow for the Institute for Land Warfare 
program manager, army force 
management School 

investor reLations
Chris Symanoskie
associate Vice president,
Corporate Communications
american public education, Inc.
111 W. Congress Street
Charles town, WV 25414
phone: (703) 334-3880
csymanoskie@apus.edu

aCCountants
mcGladrey & pullen, L.L.p.
8000 towers Crescent Drive, Suite 500
Vienna, Va 22182
phone: (703) 336-6400

transfer agent
american Stock transfer & trust Company
59 maiden Lane
new York, nY 10038
attn: Shareholder Services
toll free: (800) 937-5449

LegaL
Hogan Lovells US L.L.p.
William Intner
Harbor east
100 International Drive, Suite 2000
Baltimore, mD 21202
phone: (410) 659-2700
www.hoganlovells.com

onLine information
Investor relations 
www.americanpubliceducation.com

Statements made in this annual report that are not historical facts are forward-looking statements based on current expectations, assumptions, estimates and 
projections about american public education, Inc. and the industry. these forward-looking statements are subject to risks and uncertainties that could cause actual 
future events or results to differ materially from such statements. Forward-looking statements can be identified by words such as “anticipate”, “believe”, “could”, 
“estimate”, “expect”, “intend”, “may”, “should”, “will” and “would”. these forward-looking statements include, without limitation, statements regarding expected 
growth. actual results could differ materially from those expressed or implied by these forward-looking statements as a result of various factors, including the various 
risks described in the “risk factors” section and elsewhere in the Company’s annual report on form 10-K for the year ended December 31, 2011 included in this 
annual report. the Company undertakes no obligation to update publicly any forward-looking statements for any reason, even if new information becomes available  
or other events occur in the future.

FROM LeFt tO RigHt  
Dr. Sharon van Wyk, Dr. Karan H. Powell, Mr. Harry t. Wilkins, CPA, Dr. Wallace e. Boston, Mr. Peter W. gibbons, Ms. Carol S. gilbert, Mr. William Dale young, Jr., Dr. gwendolyn M. Hall

MAnAgeMent teAM

ViCe PReSiDentS (nOt PiCtUReD)

Dr. Wallace e. Boston* 
President and Chief Executive Officer; 
Member, Board of Trustees; 
Member, Board of Directors

Mr. Harry t. Wilkins, CpA* 
Executive Vice President  
and Chief Financial Officer

Dr. Karan H. powell* 
Executive Vice President  
and Provost

Ms. Carol S. Gilbert* 
Executive Vice President of Programs  
and Marketing

Dr. Sharon van Wyk* 
Executive Vice President  
and Chief Operations Officer

Mr. peter W. Gibbons* 
Senior Vice President  
and Chief Administrative Officer

Dr. Gwendolyn M. Hall 
Senior Vice President  
and Academic Operations Officer

Mr. William Dale Young, Jr.* 
Senior Vice President  
and Chief Information Officer

* Denotes executive officers for purposes of the Securities Exchange Act.

Mr. thomas Beckett 
Vice President, Legal Affairs    

Ms. lyn Geer 
Vice President and University Registrar

Ms. terry Grant  
Vice President, Enrollment Management  
& Student Support

Dr. linda Moynihan 
Vice President and Dean School of Arts  
and Humanities

Ms. Amy panzarella 
Vice President, Human Resources

Mr. Joseph Sladki 
Vice President, Facilities & Real Estate

Mr. Mike Harbert 
Vice President, Strategic Markets 
 & Relationships

Mr. Gary Spoales 
Vice President, Financial Aid  
Services Operations 

Dr. John Hough 
Vice President, Community College 
Relations & Outreach

Dr. Jennifer Stephens-Helm 
Vice President, Institutional Research  
& Assessment 

Dr. phil Ice 
Vice President, Research & Development 

Ms. Amy Karey 
Vice President, Internal Audit

Dr. russell Kitchner 
Vice President, Regulatory  
& Government Relations 

Dr. Fred Stielow   
Vice President, Dean of Library  
& Educational Materials 

Ms. Claudine Stubblefield 
Vice President and Controller 

Mr. James Sweizer 
Vice President, Military Programs

Dr. ronald Kovach 
Vice President, Student Services

Mr. Michael White   
Vice President, Tax & Budgeting 

Ms. Beth laGuardia Cooper 
Vice President, Marketing 

Dr. Frank McCluskey  
Vice President, Scholar in Residence 

Mr. philip Mcnair   
Vice President, Special Projects

Ms. tracy Woods 
Vice President, Technology Operations  
& Services

Ms. lynn Wright 
Vice President, Institutional Advancement 

111 WeSt COngReSS St Reet‚ CHARLeS tOW n‚ WEST VI rgINIA 25414 

PhONE (304) 724-3700  WWW .AMErICANPUblICEdUCATION.COM

AMeRiCAn PUBLiC UniVeRSity SySteM
www.apus.edu 

AMeRiCAn MiLitARy UniVeRSity
www.amu.apus.edu 

AMeRiCAn PUBLiC UniVeRSity
www.apu.apus.edu 

www.facebook.com/apusuniversity 

www.facebook.com/AmericanMilitaryUniversity 

www.facebook.com/AmericanPublicU 

www.youtube.com/user/APUS07 

twitter.com/AMUtweets 

twitter.com/AmericanPublicU 

 www.linkedin.com/company/american-public-

university-system