Quarterlytics / Consumer Cyclical / Apparel - Retail / Ascena Retail Group, Inc.

Ascena Retail Group, Inc.

asna · NASDAQ Consumer Cyclical
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Ticker asna
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Retail
Employees 10,000+
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FY2013 Annual Report · Ascena Retail Group, Inc.
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2013 has been an evolutionary year for 
our business. 

We made significant progress in a number 
of areas, particularly with respect to the 
integration of our acquisition of 
the Charming Shoppes businesses. 
We have embarked on a transformation 
of our operating platform. This is a 
wide-ranging effort designed to create 
a strong shared services platform that 
centralizes our operations, unlocks 
synergy and efficiency, improves our 
financial performance and positions us for 
continued growth and value creation. 

Over the past year, we’ve continued to 
build an experienced executive team that 
will achieve our vision. Key hires have 
included Dirk Montgomery, who joined 
us as our new Chief Financial Officer 
in January, and Linda Heasley, our new 
CEO of Lane Bryant, who will help us 
write the next chapter for that brand. We 
have attracted talent for key positions 
across the company, including new senior 
merchandising leaders. This is a world-
class team with high aspirations and 
expectations. 

“WE KNOW THAT THE PATH TO CREATING VALUE FOR OUR SHAREHOLDERS IS BY CREATING VALUE FOR OUR CUSTOMERS. ACROSS ALMOST 4,000 STORES, OUR NEARLY 50,000 ASSOCIATES KNOW THAT CUSTOMERSERVICE MAKES THEDIFFERENCE.”Our fiscal 2013 results, particularly in the early part of the year, 
reflect the transition in the business, including our pre-integration 
cost structure and some merchandising challenges at Lane Bryant 
and dressbarn. We finished the year with operational strength 
and performed well relative to our expectations in a challenging 
environment.

For the full year, our consolidated comparable sales performance 
was up 2%, which includes combined store and e-commerce sales. 
Our income from continuing operations decreased by 10% to $155 
million, or $.95 per share on a diluted basis. The decline in income 
from operations was primarily driven by transaction, financing and 
integration-related expenses from the Lane Bryant and Catherines 
acquisition.

“BY HAVING A SINGLE 
DISTRIBUTION CENTER FOR 
ALL STORES AND ONE 
E-COMMERCE FULFILLMENT 
CENTER, EACH WITH LEADING 
EDGE TECHNOLOGY, WE’LL 
REALIZE SIGNIFICANT SAVINGS 
AND EFFICIENCY.”

Our stock price fluctuated over the course of the year, reflecting our 
challenges and the tough environment, but as always, we remain 
intently focused on the long-term positioning of the Company. We 
made significant investments in our operating infrastructure and 
shared services platform which we will leverage over time. We will 
continue to focus on improving our enduring ability to generate 
growth, significant cash flow, and strong margins. 

A major focus of our integration this past year has been preparing for 
our distribution center transitions. By having a single distribution 
center for all stores and one e-commerce fulfillment center, each 
with leading edge technology, we’ll realize significant savings and 
efficiency.

Our brands will also benefit from shared service functions in many 
other areas, including combining our two direct sourcing teams, 
which will eventually support all of our brands. Another major focus 
for us will be our move of all brands to common systems, allowing us 
to plan and manage our business more effectively. Our brands will 
also have support in other functions, including human resources, 
lease administration, legal, employee benefits, and treasury. We 
will be able to work faster, better, and smarter. We believe the tool 
set and the scalable operating platform we give our brands will 
enable them to focus on the areas that touch their customers... 
merchandising, customer experience, and brand management.  

This focus is increasingly important because today’s consumer has 
reduced discretionary expenditures, demands greater value for 
her dollar, and has become smarter and more educated with every 
passing season. We have a starting-line advantage across 
our concepts in this respect because our brands have long offered 
a very compelling combination of fashion, value, and great customer 
service. The lines between retail channels are blurring and we 
believe our business will benefit if we provide a seamless customer 
experience. We are in the early stages of developing a further 
advantage by embracing an omni-channel retailing philosophy. 
Today’s consumer shops the mall, surfs the web, and researches 
styles and prices before she makes a purchase decision. This can 
happen at home, at a store, or sometimes via an online purchase at 
a register in a store, when she finds that special item and wants it in 
just the right color and size. 

We know that the path to creating value for our shareholders is 
by creating value for our customers. Across almost 4,000 stores, 
our nearly 50,000 associates know that customer service makes 
the difference. Point of sale is where the business happens and 
we are working hard to make sure that we enable our associates to 
maximize that opportunity.  

We’d like to thank our shareholders for their support, our partners 
for their assistance in so many critical areas, and our associates 
for their loyalty and dedication, particularly with respect to 
our integration of Charming Shoppes and the transformational 
infrastructure projects of the past year. When we look back at 2013, 
we think we have set ourselves on the right path, met the challenges 
we encountered well and have begun to put down a solid foundation 
for the future. Looking forward, we’re excited to deliver on the 
promise of a great team, powerful brands, and a unique opportunity 
to grow our business and deliver value to our shareholders.

Elliot S. Jaffe
Co-Founder 
and Non-Executive Chairman

David Jaffe
President and
Chief Executive Officer

TO ENHANCE TWEENS’ 
SELF-ESTEEM BY PROVIDING 
THEM THE “HOT-EST” 
FASHION AND LIFESTYLE 
PRODUCTS, IN A FUN 
ENVIRONMENT - ALL AT A 
GREAT VALUE FOR MOM!

ALL WOMEN DESERVE GREAT 
FASHION. WE ARE HERE TO HELP 
HER DISCOVER AND ESTABLISH HER 
PERSONAL STYLE - INSIDE AND OUT - 
AS SHE CELEBRATES EVERY MOMENT 
AND OCCASION. WE ARE HER 
FASHION CONNECTION.  

SIMPLY THE BEST 
HOMETOWN 
SPECIALTY  
RETAILER.

INSPIRING WOMEN 
TO LOOK AND FEEL 
BEAUTIFUL.

SERVING THE 
LIFESTYLE AND FIT 
NEEDS OF WOMEN 
SIZE 18+ WITH 
CURRENT FASHION
INSPIRING HER TO 
LOOK AND FEEL 
HER BEST.

OUR MISSION IS TO SUPPORT ALL CURRENT 
AND FUTURE BRAND PARTNERS TO BETTER 
EXECUTE THEIR BUSINESS PLANS BY 
PROVIDING HIGH QUALITY EXPERTISE AND 
COST EFFECTIVE SERVICE WITH PASSION, 
INTEGRITY AND RESPECT. 

An emergency assistance 
fund (funded by associates & 
designed for associates) that 
allows our associates to apply 
for a grant of up to $2,500.

Each brand or shared service 
will match time and/or 
monetary contributions up to 
$500 per qualified associate 
each fiscal year.

Partnering with The American 
Red Cross or similar 
organization to help those in 
need. ascena may also provide 
partners with brand gift cards.

A scholarship program for 
children that are legal 
dependents of ascena 
associates.

WE’RE PLEASED TO ANNOUNCE...
THE ROSLYN JAFFE ASCENDING WOMEN IN LEADERSHIP AWARDS

The values of “community” and “giving back” are best exemplified in, and demonstrated by, Roslyn Jaffe, 
who co-founded dressbarn in 1962.

“Mrs. J,” as she is affectionately referred to, played a significant role in building a family business into 
a successful enterprise with a family of brands.  Her support for women in the workplace, her apprecia-
tion for family and community, creates a caring environment that is so unique to ascena’s culture. 

The award will be given annually, and we will announce our first recipient in Fall, 2014.  

ASCENA’S 
PHILANTHROPIC 
VISION IS SIMPLE: 
To empower women and children to be their 
best by creating opportunities in the areas of 
health, wellness, education and self-esteem.

Each brand has a rich heritage of “giving back” 
and everyday, associates across the company are 
making a difference…leaving a legacy. Here’s a 
small sampling from 2013:

2013 marked the 11th consecutive year of 
dressbarn’s participation in Dress for Success. 

Did you know that dressbarn customers and 
associates have proudly donated over 640,000 
gently used and new suits and career separates?

Maurices empowers their associates to directly 
give back to their community and in 2013, 
hosted over 4,000 Hometown Pride events.

Lane Bryant’s Making Strides Against Breast 
Cancer campaign is doing just that! In 
addition to the cause marketing campaign 
in stores, the home office and store associate 
walk donations (still in progress) have already 
raised over $11,000. 

The team at Justice has made a significant 
contribution to fund the lobby of Nationwide 
Children’s Hospital. During these drives, associates 
can donate small furry friends that are used to 
comfort a child when first arriving at the ER. 

The team at Catherines is working hard to 
stop diabetes by raising money through local 
walks as well as the sale of their Generosity Tee.  

Members of the Watkins Memorial High 
School were thrilled when the Ascena Shared 
Services Group offered to be a Foundation 
Donor to help fund their new football field.

These highlights are a fraction of the 
impactful work being done by our brands 
and the Ascena Shared Services Group.

 
 
 
2013 FINANCIAL HIGHLIGHTS 

(dollars in millions, except per share amounts) 

OPERATING RESULTS  

Net sales 

Operating income 

Net income * 

       2013 

      2012 

         2011 

$4,714.9  

$3,353.3         $2,914.0  

     265.3  

     292.6               289.8  

     155.2  

     171.8               170.5  

Net income as a percent of net sales * 

                   3.3%                5.1% 

     5.9% 

Net income per common share - diluted *                  $0.95  

     $1.08 

       $1.05  

FINANCIAL POSITION 

Working capital   

               $290.2  

   $319.0  

   $378.3  

Total assets 

Total equity 

  2,871.7  

   2,807.1  

  1,839.6  

   1,556.4  

   1,340.9  

  1,158.0  

Number of stores at end of fiscal period                   3,859  

     3,828               2,516  

Total gross square footage (in millions) 

                   21.0  

        20.8                    14.1  

4,714.9

3,353.3

265.3

155.2

$0.95

292.6

289.8

171.8

170.5

$1.08

$1.05

2,914.0

2013

2012

2011

2013

2012

2011

2013

2012

2011

2013

2012

2011

NET SALES 
(dollars in millions)

OPERATING INCOME 
(dollars in millions)

NET INCOME * 
(dollars in millions)

EARNINGS PER SHARE * 
(diluted)

* REPRESENTS NET INCOME FROM CONTINUING OPERATIONS ONLY. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS, OFFICERS AND KEY MANAGEMENT

DIRECTORS
Elliot S. Jaffe 
Co-Founder & Non-Executive Chairman

David Jaffe 
President & Chief Executive Officer

Roslyn S. Jaffe
 Co-Founder, Secretary & Director Emeritus

Kate Buggeln 1,2 
Governing Board, Business Council for Peace

John Usdan 1,2,3 
President, Midwood Management Corporation

Michael W. Rayden 
President & Chief Executive Officer, Justice

Klaus Eppler 3
Pensioned Partner, Proskauer Rose LLP

Randy L. Pearce 1,2

(1) Member, Compensation and Stock Incentive Committee

(2) Member, Audit Committee

(3) Member, Nominating Committee

ASCENA RETAIL GROUP, INC.
Elliot S. Jaffe 
Co-Founder & Non-Executive Chairman

David Jaffe
President & Chief Executive Officer

Dirk Montgomery 
EVP, Chief Financial Officer

John Sullivan 
EVP, Chief Operating Officer

Ronnie Robinson 
President, Ascena Global Sourcing

JUSTICE
Michael W. Rayden
President & Chief Executive Officer

Scott Bracale
President, Agency

Rolando de Aguiar
EVP, Chief Financial Officer

LANE BRYANT
Linda Heasley
President & Chief Executive Officer

Lou Ann Bett
EVP, Chief Merchandising Officer

Scott Glaser
SVP, Chief Financial Officer

MAURICES
George Goldfarb
President

Erin Stern
EVP, Chief Merchandising Officer

Sue Ross
EVP, Human Resources

DRESSBARN
Jeff Gerstel
President

Keith Fulsher
EVP, Chief Merchandising Officer

John Pershing
EVP, Human Resources

Lori Wagner
EVP, Chief Marketing Officer & E-Commerce

CATHERINES
Joan Munnelly
SVP, Chief  Merchandising Officer

Brett Schneider
SVP, Finance & Operations

Chip Mardis 
VP, Human Resources

Eric Specter 
EVP, Chief Integration Officer & Acting President, Catherines

Gene Wexler
SVP, General Counsel & Assistant Secretary

Robb Giammatteo 
SVP, Financial Planning & Analysis

David L. Johns 
SVP, Chief Information Officer

Jay Levine
SVP, Chief Accounting Officer & Corporate Controller

Jeffrey Liss 
SVP, Digital Services

Colin Stern
EVP, General Counsel, Charming Shoppes

John Lee
SVP, Controller & Chief Accounting Officer, 
Charming Shoppes

Kirk Simme
SVP, Credit, Charming Shoppes

Lece Lohr
EVP, Chief Merchandising Officer

Alan Hochman
SVP, Real Estate & Store Planning

Chris Kaighn
SVP, Stores & Store Operations

Theresa Sullivan 
SVP, Human Resources

Lauren Tessaro 
SVP, General Merchandising Manager, Cacique

Sandra Tillet
SVP, Stores

Brad Hartmann
SVP, Chief Creative Officer

Mike Herrick
SVP, Planning & Allocation

Neil McPhail
SVP, Stores

Gil Dennis 
SVP, Stores

Etta Granata
SVP, Creative

Robin Gray
SVP, Planning & Allocation

Ben Moore
SVP, Store Development

Brian Rogers
SVP, Human Resources

Christine Williams
SVP, Planning & Allocation

Lucia Murillo
SVP, Design

Jeffrey Parisian
SVP, Real Estate 

Rebecca Perry
SVP, Design  

Brian Thun
SVP, Chief Financial Officer

Mary Bradley
SVP, General Merchandise Manager

Elise Jaffe
SVP, Real Estate

Raana Zia
SVP, Chief Financial Officer

Kate McKee 
VP, Design/Product Development

Mark Stoddard
VP, Planning & Allocation

Brad Orloff 
VP, Marketing
Susan Reiman
VP, Stores

CORPORATE INFORMATION

THE ANNUAL MEETING
The Annual Meeting of Stockholders of the Company will be held:

Thursday, December 12, 2013, 3:30pm
Crowne Plaza Hotel
3 Executive Boulevard
Suffern, NY 10901

FORM 10-K
A copy of the company’s Annual Report on Form 10-K for the fiscal 
year ended July 27, 2013 will be provided to stockholders upon written 
request to: 

Investor Relations
Ascena Retail Group, Inc. 
30 Dunnigan Drive
Suffern, NY 10910

TRANSFER AGENT & REGISTRAR
(for registered stockholders)

Communications concerning stockholder records, the transfer of 
shares, lost certificates or change of address should be directed to: 

American Stock Transfer & Trust Company
59 Maiden Lane
New York, NY 10038

Beneficial Stockholders (shares held by your broker in the name of the 
brokerage house) should direct questions to their broker. 

INDEPENDENT COUNSEL
Proskauer Rose LLP
Eleven Times Square
New York, NY 10036

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Deloitte & Touche LLP
30 Rockefeller Plaza
New York, NY 10112

ascenaretail.com