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ASOS plc

asos · LSE Consumer Cyclical
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Ticker asos
Exchange LSE
Sector Consumer Cyclical
Industry Telecommunications Services
Employees 1001-5000
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FY2022 Annual Report · ASOS plc
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DRIVING

CHANGE

NOW

ASOS Plc Annual Report and Accounts 2022

asos is a  
destination for 
fashion-loving 
20-somethings 
around the world, 
with a purpose to 
give its customers 
the confidence to  
be whoever they 
want to be.

STRATEGIC REPORT
002  Chair’s statement 
004 Chief Executive Officer’s statement
006  Our values
008 Our brands
010  Our people 
014  Key performance indicators 
016  Year in review
018  Our business model
020  Stakeholder engagement
024  Chief Executive Officer’s 
operational review
026  Performance by market
028  Financial review 
032  Fashion with Integrity 
036  Task Force on Climate-related 

Financial Disclosures

045  Non-financial information statement
046  Managing risk at ASOS
048  Principal risks and opportunities
054  Long-term viability statement

GOVERNANCE REPORT
057  Board of Directors
062  Corporate Governance Report
072  Audit Committee Report
079  Nomination Committee Report
082  ESG Committee Report
084  Directors’ Remuneration Report
088  Annual Report on Remuneration
099  Remuneration Policy
106  Directors’ Report
110  Statement of Directors’ 

Responsibilities

FINANCIAL STATEMENTS
112 

Independent Auditors’ Report  
to the members of ASOS Plc

119  Consolidated Statement  

of Total Comprehensive Income

120  Consolidated Statement  
of Changes in Equity
121  Consolidated Statement  
of Financial Position

122  Consolidated Statement  

of Cash Flows

123  Notes to the Financial Statements
154  Company Statement of Changes  

in Equity

155  Company Statement of Financial 

Position

156  Company Statement of Cash Flows
157  Notes to the Company Financial 

Statements

161  Alternative Performance Measures 

(APMs)

162  Five-Year Financial Summary 

(unaudited)

164  Company information

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022s
t
h
g

i
l

h
g
H

i

Revenue

↑ 2%¹

£3,936.5m

2021: £3,910.5m

Topshop brands

105%YoY sales growth

Operating loss

↑ 105%

Adjusted profit before tax²

↑ 89%

(£9.8m)

2021: £190.1m

£22.0m

2021: £193.6m

Reported loss before tax

↑ 118%

(£31.9m)

2021: £177.1m

Premier subscribers

Active customers

12% YoY 
growth

26.4 
million

45% 

Female representation  
at combined leadership 
level³

22%

ASOSers identify as an ethnic minority⁴

1  On a constant currency basis.
2  Adjusted profit before tax excludes 
items recognised in reported profit 
or loss before tax which, if included, 
could distort comparability between 
periods. In determining which items 
to exclude, the Group considers items 
which are significant either by virtue 
of their size and/or nature, or that 
are non-recurring.

3  Defined as Head of and above.
4  At ASOS, we collect information on 
ethnicity using the same fields and 
classifications as the Office of 
National Statistics to align reporting 
to benchmarks. We currently use the 
term ‘ethnic minority’.

001

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Chair’s statement

There is no doubt that 2022 has been 
a challenging year for ASOS. As well as 
navigating an incredibly turbulent external 
environment, it has also been a year of 
significant change within our business. 
I would therefore like to start by thanking 
our dedicated and hardworking ASOSers, 
as well as our shareholders and partners, 
for their continued strong support. 

ASOS has a powerful business model, which 
enables customers to shop for the very best 
fashion – choosing from our ASOS brands or 
from a curated choice of the world’s best 
leading third-party brands. This unique 
combination remains central to our strategy, 
providing our customers with all their fashion 
needs in one place. And it is this global 
platform and scalability which provides us 
with a solid foundation to deliver our ambition 
to become the go-to destination for fashion- 
loving 20-somethings.

But, as we continue to face a highly uncertain 
economic and geopolitical environment, 
it is clear we must sharpen our focus on 
improving operations, performance, flexibility 
and relevance, as well as capitalising on 
our core strengths – the strong ASOS brand 
and compelling customer offer. There is 
much for us to do, but together, the Board 
and management are confident that, by 
becoming less complex and more agile, 
ASOS will overcome the continued economic 
challenges ahead. 

New leadership
José Antonio Ramos Calamonte’s appointment 
as Chief Executive Officer was announced 
alongside my appointment as Chair in June 
2022. José brings a wealth of experience 
as a multichannel, international retailer and 
a track record of driving innovation. In his 
previous role as ASOS’ Chief Commercial 
Officer, a role he held since January 2021, 
José took responsibility for driving our product 
and trading strategy globally, encompassing 
design, sourcing, garment technology, buying 
and merchandising, global trading, ASOS 
Studios and creative. 

 “We are confident we are 
on the right path and that 
our unique business model, 
combined with the strength 
of our brand, our offer and 
our people, means ASOS is 
well-positioned to succeed 
and to create long-term 
shareholder value.”

002

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Finally, I am delighted that Patrick Kennedy 
joined the Board as Senior Independent 
Director in January 2022. His wise counsel has 
been invaluable during a period of uncertainty 
and change.

Outlook
I have been clear here about the unprecedented 
geopolitical and macroeconomic challenges 
we face and what we need to do to change 
ASOS for the better. As a Board, we recognise 
that the value creation over the period has 
been disappointing. 

We are taking all the right actions to deliver 
a better and more resilient business and to 
deal with what is likely to be a lengthy period 
of continued uncertainty. As we progress, we 
will continue to be guided by ASOS’ purpose, 
to give our customers the confidence to be 
whoever they want to be, and by our Fashion 
with Integrity strategy, which underpins our 
drive to be a responsible company that 
delivers benefits for people and minimises 
our impact on the planet.

We are confident that we are now on the 
right path and that our unique business model, 
combined with the strength of our brand, our 
offer and our people, means ASOS is well- 
positioned to succeed and to create long-term 
shareholder value. 

I am optimistic about our prospects and would 
like to take this opportunity to thank again all 
our colleagues, suppliers, brand partners, 
loyal customers and you, our investors.

Jørgen Lindemann 
Chair

José has a clear set of priorities. He is 
taking firm action now to build upon our 
core strengths and accelerate the changes 
needed to strengthen the business based 
on four key principles: simplicity; speed to 
market; operational excellence; and flexibility 
and resilience.

Together, we have been working closely to 
identify the necessary actions to ensure we 
tackle our self-imposed operational issues 
and emerge from this period of economic 
uncertainty as a stronger business. Under his 
leadership, we will ensure that ASOS has the 
necessary discipline with regards to capital 
allocation and returns. By executing against 
our clearly-stated priorities, we will return 
to delivering the kind of sustainable growth 
on which we can continue to build.

The Board looks forward to working with José 
and his Executive team, as it is strengthened, 
to support and challenge them as the 
Company delivers on its customer proposition 
and value creation strategy. 

Board changes
After nearly nine years of service – latterly 
as Chair – Ian Dyson stepped down from the 
Board this year. Ian made a great contribution 
to ASOS during his tenure. I would like to take 
this opportunity to thank Ian and wish him well 
for in his future endeavours. 

Mat Dunn will step down from his roles as 
Chief Operating Officer and Chief Financial 
Officer at the end of October, as part of the 
restructuring of our Executive team. I would 
like to reiterate my thanks to Mat, who has 
made an enormous contribution to ASOS 
over the past three years, and also during 
his time as interim CEO.

Karen Geary steps down as a Non-executive 
Director on 1 December 2022. I would like to 
thank Karen for her significant contribution 
to ASOS, particularly in her role as 
Remuneration Committee Chair and as 
the Board’s designated representative for 
employee engagement. My thanks also go 
to Eugenia Ulasewicz and Luke Jensen, 
Non-executive Directors, who have decided 
not to seek re-election at the Company’s next 
Annual General Meeting (AGM). Luke will step 
down from the Board on 31 October 2022 and 
Eugenia will step down at the close of the AGM. 

003

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Chief Executive  
Officer’s statement

This is a critical time for all retailers. 
Customers are feeling increasingly squeezed 
by the economy and are thinking incredibly 
carefully about what they buy – and, crucially, 
where they shop. 

For ASOS, this means that we cannot stand 
still. Since taking over as ASOS’ CEO in June, 
I have made it my priority to connect with 
all of our stakeholders – our customers, 
ASOSers, suppliers, partners and our 
investors – to really understand what makes 
them tick and use this knowledge to power 
our business through the challenging times 
ahead, and to form a clear view of what ASOS 
will need to do differently to succeed through 
the turbulent times ahead.

Against the backdrop of an incredibly 
challenging climate, the strength of our brand 
and our compelling customer offer has enabled 
our business to deliver a resilient performance 
this year. But I know we can, and should, be 
achieving far more. To truly rise to this 
challenge, we must unleash ASOS’ full potential.

As I reflect on what we have delivered this 
past year, it is important to start by thinking 
about the power of ASOS’ purpose – to give 
our customers the confidence to be whoever 
they want to be. This underpins everything we 
do and, along with our Fashion with Integrity 
strategy, has guided how we do business 
as we drive to be a responsible company, 
delivering positive benefits for people, 
whilst minimising our impact on the planet. 

These are amazing things to stand for as a 
company. In addition, we have a brand which 
is highly relevant, and a close connection with 
our customers. This year, we have been the 
partner of choice for many of the world’s 
biggest brands, delivering innovative 
collaborations that give our customers a 
reason to keep choosing ASOS. Highlights 
have included:

•  Following a successful pilot with Adidas 
and Reebok in the UK, our Partner Fulfils 
programme expanded into our key 
territories in Europe.

 “We go into this new year with 
our eyes firmly on our vision – 
to become the go-to global 
destination for fashion-loving 
20-somethings and to deliver 
sustainable long-term growth in 
the interests of our customers, 
ASOSers, investors and all our 
other stakeholders.”

004

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022All of this shows us that ASOS is a strong 
and creative business. But it is also clear 
that we have not done enough to harness 
our strengths, or to cement our position in 
key markets outside the UK. Indeed, the lack 
of meaningful growth and scale in our key 
international markets – the US, France and 
Germany – has been one of our main 
challenges, so we must rethink how we can 
better leverage our leading position in the UK 
to reignite our international operations.

Over the next 12 months, it is therefore my 
mission to implement a clear change agenda 
that will create a stronger ASOS. It will see 
us take decisive action in four priority areas 
to reorient our business towards the future: 
simplicity; speed to market; operational 
excellence; and flexibility and resilience.

With our short-term focus being firmly on 
building resilience, our longer-term priority 
is to ensure ASOS generates sustainable 
growth. In parallel to these actions, we have 
therefore launched a comprehensive review 
of our capital and resource allocation across 
markets, of our customer acquisition channels 
and of our end-to-end operations. To support 
this change agenda, we have renewed our 
commercial model and are improving our 
inventory management, we have proactively 
secured additional financial flexibility with 
our banks – and will also make a non-cash 
stock write-off to reduce cost and complexity 
in FY23 (more information can be found on 
page 153). 

Fashion with Integrity must also remain a key 
part of our DNA as we build ASOS’ future – 
this has been bought into even sharper focus 
this year by the Competition and Markets 
Authority (CMA) investigation that followed 
the publication of the Green Claims Code. 
As we continue to co-operate with the CMA in 
their important work, we are steadfast in our 
commitment to provide clear and accurate 
information about our products – as well as 
to offering our customers products that don’t 
compromise the ethics and values that we 
share with them.

We know the external market will continue 
to be tough but getting this right will make 
sure we offer every one of our fashion-loving 
customers a compelling experience and 
forward-looking style inspiration. We cannot 
achieve any of this without the hard work 
of our ASOSers, who continue to bring their all 
to our business to provide the best experience 
for our c.26 million customers every day. 
There is much for us to do together – and 
I am excited for the potential ahead. 

As we enter the new financial year, I want 
to say a big ‘thank you’ to our customers for 
their loyalty. Every decision we make is to 
ensure we give them the very best fashion, 
shopping experience and style inspiration. 
We go into this new year with our eyes firmly 
on our vision – to become the go-to global 
destination for fashion-loving 20-somethings 
and to deliver sustainable long-term growth 
in the interests of our customers, ASOSers, 
investors and all our other stakeholders.

José Antonio Ramos Calamonte 
Chief Executive Officer 

•  We have continued to collaborate with 
our brand partners on new collections. 
Within sportswear, we leveraged our 
in-house talent to collaborate with Nike 
on a campaign that highlighted the best 
of Nike footwear styled with a curated 
edit of ASOS Design, Topshop and 
COLLUSION clothing. 

•  Our Adicolor 70s collection with Adidas 
gave our customers a megamix of 
retro-inspired styles, drawing on archive 
Adidas colours and the iconic Trefoil. 
The campaign was the biggest ASOS 
Media Group shoot to date, showcasing 
a 60+ piece collection which launched 
in the UK, EMEA and the US. 

We have also shown what is possible when 
we challenge ourselves to innovate within 
our own brands and customer experience:

•  The launch of the next chapter for 

• 

Topshop and Topman, including the first 
collection conceived and created entirely 
under ASOS’ ownership. This year, Topshop 
more than doubled its sales in line with our 
ambitions when we acquired the brand 
back in February 21. 

In March, we launched a successful 
collaboration of a different kind – 
COLLUSION with ASOS Marketplace – 
which saw three independent ASOS 
Marketplace boutiques collaborate with 
COLLUSION to rework samples into a 
capsule wardrobe. The project offered 
one-off pieces and helped promote 
ASOS Marketplace while upcycling clothing 
that otherwise would not have been sold. 
One hundred percent of the profits were 
kept by the boutiques.

•  We have also seen 12% growth in our 
global Premier customer base, with 
Premier customers shopping 3.5x more 
than an average ASOS customer. Our 
Premier offer is key to driving loyalty and 
engagement among our customer base 
as well as increasing our average customer 
value over time. 

005

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Our values

We are mission-led, purpose-driven 
and guided by our values. Our 
mission is to be the world’s number 
one destination for fashion-loving 
20-somethings. We believe in a 
world where you have the freedom 
to explore and express yourself 
without judgement, no matter 
who you are or where you’re from. 

That’s why our purpose is to give 
fashion-loving 20-somethings the 
confidence to be whoever they 
want to be. 

We are 
guided by 
our values

006

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022i

c
t
n
e
h
t
u
A

We celebrate what makes  
us unique and stay true to 
ourselves.

Our business is built on an inclusive 
culture which encourages passion, 
enthusiasm and development, so 
our ASOSers can bring their best 
selves to work. We recognise that 
it’s our differences which make us 
stand out from the crowd, giving 
our ASOSers and customers the 
confidence to be whoever they 
want to be.

We have a curious and 
adventurous spirit – it’s who  
we are and runs through 
everything we do. 

We balance leadership with 
learning by being comfortable 
as an innovator and when following 
in the footsteps of others. Our 
products and platform are fuelled 
by creative passion and a deep 
understanding of our customers, 
allowing us to empower millions 
of  people around the world.

i

e
v
t
a
e
r
C

We’ve been bold and 
ambitious from the start – 
it’s in our DNA.

We’re empowered to try 
something different with 
the freedom to fail, turning 
left when others turn right. 
We use our voice to drive 
us forward, speaking up on 
the things our people and 
customers care about and 
challenging the status quo.

e
v
a
r
B

d
e
n

i
l

i

p
c
s
D

i

Great work doesn’t  
happen by chance. 

We need to take time in our 
pursuit of excellence, honing  
our skills, perfecting our 
craft, executing our plans, 
being comfortable with the 
uncomfortable and bridging 
the gap between goals and 
accomplishments. It’s a strategy 
that allows us to create an ASOS 
that’s built for future success. 

007

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Inspired by classic 

sportswear shapes, 

varsity and collegiate 

styles, with a logo 

print focus.

The go-to womenswear 

brand for off-duty glam 

leisurewear pieces with 

a logo print focus.

A London-born, bold 

leisure menswear 

A logo-based skate label 

for menswear, targeted 

and unisex brand that 

at the younger end 

takes its inspiration 

from pop culture and 

the skate scene.

of the 20-something 

customer age range.

Serving elevated glam 
for every day and night 
across both daywear 
and occasion wear.

Performance activewear 
across both menswear 
and womenswear, 
including indoor training, 
outdoor activity, ski and 
rest-days.

Influenced by old-school 

A menswear, 

street brands and 

womenswear and 

style icons, Reclaimed 

unisex brand for 

Vintage serves 

up fresh, vintage-

inspired menswear, 

womenswear and 

unisex collections.

the next generation 

coming of age, with 

a fresh, versatile 

street aesthetic.

A glam brand for GenZ.

The menswear trend 

leisure label for go-to 

easy everyday updates 

with a twist, including 

minimalist, laid-back 

styles and a strong 

logo aesthetic.

A sports lifestyle brand, 

A UK menswear brand 

providing accessible 

activewear made to 

workout or hang out.

with an established 

smart to casual 

An iconic UK brand 

with an established 

A feminine womenswear 

brand with a girly, 

fashion authority and 

playful look, taking her 

aesthetic and a unique 

a unique London spirit. 

from day to night.

London spirit, helping 

Championing the very 

customers shop for 

every moment from 

modern essentials to 

formal wear.

best of its heritage, 

while embracing the 

new and celebrating 

its iconic styles.

s
d
n
a
r
b

r
u
O

008

The biggest brand in the 
ASOS portfolio, which 
caters for all moments 
of a 20-something’s 
life, covering all of 
our consumer types 
and occasions.

Offers unique 
occasion and day wear 
designed for the most 
memorable moments 
of a 20-something’s life.

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
Inspired by classic 
sportswear shapes, 
varsity and collegiate 
styles, with a logo 
print focus.

The go-to womenswear 
brand for off-duty glam 
leisurewear pieces with 
a logo print focus.

A London-born, bold 
leisure menswear 
and unisex brand that 
takes its inspiration 
from pop culture and 
the skate scene.

A logo-based skate label 
for menswear, targeted 
at the younger end 
of the 20-something 
customer age range.

The biggest brand in the 

Serving elevated glam 

ASOS portfolio, which 

for every day and night 

caters for all moments 

across both daywear 

and occasion wear.

of a 20-something’s 

life, covering all of 

our consumer types 

and occasions.

A glam brand for GenZ.

Influenced by old-school 
street brands and 
style icons, Reclaimed 
Vintage serves 
up fresh, vintage-
inspired menswear, 
womenswear and 
unisex collections.

A menswear, 
womenswear and 
unisex brand for 
the next generation 
coming of age, with 
a fresh, versatile 
street aesthetic.

Offers unique 

Performance activewear 

occasion and day wear 

across both menswear 

designed for the most 

memorable moments 

and womenswear, 

including indoor training, 

of a 20-something’s life.

outdoor activity, ski and 

rest-days.

A sports lifestyle brand, 
providing accessible 
activewear made to 
workout or hang out.

A UK menswear brand 
with an established 
smart to casual 
aesthetic and a unique 
London spirit, helping 
customers shop for 
every moment from 
modern essentials to 
formal wear.

An iconic UK brand 
with an established 
fashion authority and 
a unique London spirit. 
Championing the very 
best of its heritage, 
while embracing the 
new and celebrating 
its iconic styles.

The menswear trend 
leisure label for go-to 
easy everyday updates 
with a twist, including 
minimalist, laid-back 
styles and a strong 
logo aesthetic.

A feminine womenswear 
brand with a girly, 
playful look, taking her 
from day to night.

009

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Our people

 10%

of the combined 
Leadership team 
identify as an 
ethnic minority*

 22%

of ASOS overall identify 
as an ethnic minority*

* At ASOS, we collect information on ethnicity using the same fields 

and classifications as the Office of National Statistics to align 
reporting to benchmarks. We currently use the term ‘ethnic minority’.

010

The people behind the brand
We want the experience of our people to be 
like no other – an experience that ASOSers 
love, where they learn, collaborate, embrace 
change and can be authentic, brave, creative 
and disciplined in everything they do. 

Understanding our people
It’s more important than ever to listen to our 
people and understand how they’re feeling. 
We launched the ASOS Vibe in January 2021, 
giving us another tool alongside our employee 
forum, the Voices Network, to get feedback 
from employees and managers. This way we 
know how our people really feel about working 
at ASOS, so we can then focus action on the 
areas that matter most. 

A record 2,747 people (86%) gave their 
feedback in our most recent pulse survey – 
six percentage points above the global 
benchmark. Our overall engagement score 
has increased by two points since August 
2021, and although this is a great move in 
the right direction, we know we still have 
work to do. 

We continue to work with the Voices Network, 
our employee forum that brings together 
and amplifies ASOSer voices, so we can 
help shape and create an experience like 
no other. From gathering ideas and insights, 
to championing Group-wide campaigns, the 
Voices Reps make sure ASOSer views are 
a big part of all decisions. They have been 
massively important in shaping our approach 
to ‘Dynamic Working’ and employee wellbeing. 

Our designated Non-executive Director for 
employee engagement, Karen Geary, has 
also continued to meet with the Voices Reps 
and other ASOSers, making sure feedback 
is considered by the ASOS Plc Board. 

3,351

ASOSers

(as at 31 August 2022)

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Supporting our people
The health and wellbeing of our people is a 
huge priority for us. We have continued to 
run an ongoing campaign of events to raise 
awareness of the support we offer and break 
down the stigma that sadly still exists around 
various health and wellbeing challenges. Some 
of the things we have done this year include: 
a series of panel events featuring our ASOSers 
sharing their stories about mental health for 
Mental Health Awareness Week, bringing in 
guest speakers to debunk myths, rebranding 
our Employee Assistance Programme so our 
people know what support is available to them 
and to make the service more visible and 
appealing. We have also run five sessions for 
managers to give them the confidence and 
competence to proactively manage their 
team’s wellbeing, plus the tools to positively 
intervene at the right times.

Most recently, we’ve trained 106 ASOSers 
across the world to be Mental Health Aware 
with Mental Health First Aid England. Our 
‘Reach Out Reps’ are now on hand to lend 
a listening ear, and provide first line support, 
however our ASOSers are feeling and 
signpost colleagues to professional help. 

Added to the mental health support we offer, 
this year we were proud to launch a new 
package of policies to provide crucial 
support to colleagues of all genders and 
circumstances going through health-related 
life events. These new policies provide support 
to any ASOSer experiencing pregnancy loss, 
fertility treatment, the menopause, and wider 
health-related life events that require paid 
leave, such as cancer treatment or gender 
reassignment surgery.

This framework helps ASOSers to take any 
time away from work they need, while also 
recognising the impact of such common life 
events, and breaking down taboos around 
these issues. The policies are gender-neutral, 
and apply to everyone, whoever they are and 
whatever their circumstances.

We know all of us face unexpected challenges 
in life and through launching these new 
policies, we have reassured our ASOSers 
that they will be supported, personally and 
financially, throughout any difficult times. 

Attracting and retaining 
amazing people
This year we have invested in a leading-edge 
‘cloud-based’ recruitment technology 
(SmartRecruiters) to revolutionise the way 
we hire. This technology will transform the 
way we interact and engage with our ASOSers, 
helping us to better understand the talent 
we have and enabling greater internal mobility. 
It will also enable us to proactively identify 
external communities of talent, including from 
under-represented groups, such as women, 
ethnic minorities, and those with a disability. 

A key part of our attraction and retention 
strategy has been engaging and attracting 
diverse, international talent through the 
launch of our new Employee Value Proposition –  
‘Be whoever you want to be at ASOS’ – 
powering our employer brand. Alongside this, 
we’re building a brand new careers website, 
which will feature many of our existing 
ASOSers and will help to showcase the variety 
of great career opportunities that we offer. 
We are also developing a specific Tech Value 
Proposition (TVP) to create powerful reasons 
for people to take Tech roles at ASOS. The 
new TVP is currently in development and has 
diversity and inclusion at its heart. It will power 
our Tech employer brand and help us become 
the Tech employer of choice. 

Apprenticeships 
Our market is more and more competitive and 
candidate-driven, where the skills we need now 
and in the future are in high demand. That is 
why we believe in the power of apprenticeships 
and why they are so important for our Learning 
and Development team. We know they can 
unlock potential, build future capabilities and 
develop the next generation of leaders. We use 
the apprenticeship levy to create incredible 
development opportunities that allow 
workplace application, alongside achieving 
recognised qualifications.

This year, we’ve made a big investment in our 
apprenticeship delivery team to deliver a 
best-in-class experience, and we have huge 
growth ambitions for the next 12 months.

•  We now have 198 ASOSers enrolled across 
18 apprenticeship standards, from level 3 
programmes (equivalent to A levels) through 
to level 7 (equivalent to a Masters degree).

•  71 apprentices have successfully 

completed and graduated from their 
programme since 2017.

We’re using our apprenticeship levy to build 
a diverse pipeline of leaders for the future. 
For example, our Future Leaders programme 
launched last year and prioritised mid-level 
ethnic minority females, giving them an 
opportunity to get a Level 5 management 
qualification and setting them up for success 
in their next career move. 80% of this group’s 
ASOSers have now completed the programme 
and the remaining 20% will complete by 
December 2022. 

The apprenticeship levy also gives ASOSers 
the chance to develop 21st Century data 
skills through our partnership with Multiverse, 
the EdTech start-up on a mission to build an 
alternative to university, to extend its Data 
Academy and develop data skills across its 
business. 73 ASOSers are enrolled in the Data 
Academy so far. Nationally, only 18% of 
today’s data science roles are occupied by 
women and 11% of data teams don’t have any 
women in them at all (Women in Data: Driving 
Change as a Data Coach, Team Multiverse, 
March 2021), which is why we’re massively 
proud that 63% of our group are female and 
more than 12% identify as an ethnic minority. 

NUMBER OF WOMEN HOLDING LEADERSHIP 
POSITIONS AS AT 31 AUGUST 2022

  Male 

  Female

PLC Board¹

67%
33%

Combined Leadership Team²

55%
45% 

ASOS Overall³

34%
66%

1  There were three women and six men on the 

ASOS Plc Board as at 31 August 2022.

2  Percentage of women in our 238 Leadership roles 

(defined as Head of and above).

3  Percentage of women employed by ASOS as at 

31 August 2022.

011

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Our people continued

Celebrating our people
Every single ASOSer plays an important part 
in helping us become the world’s number-one 
fashion destination for fashion-loving 
20-somethings. 

That’s why this year, as a direct result of 
our people’s feedback in the Vibe survey, 
we launched the ASOS Aces recognition 
platform. With this, ASOSers can send 
e-cards based on our values to shine a light 
on the great work that happens across 
ASOS every day. What’s more, to round up 
the year, we hosted the ASOS Aces awards. 
Nominated by peers, and anonymously 
judged by our Voices Reps and Executive 
team, these awards recognised the eight 
people and one team that have truly shone 
this year. The winners received travel 
vouchers of £2,000 to treat themselves 
to a trip of a lifetime. 

Finally, we also launched ASOS Celebrates: 
a fun, new, in-person monthly events series, 
which has involved new product launches, 
marking milestones and anniversaries, and 
celebrating our people. It’s designed to help 
our ASOSers come together and celebrate 
the things that make ASOS what it is. 

Our efforts in this area mean, in June 2022, 
we were ranked number 84 in the Top 100 
Apprenticeship Employers by the National 
Apprenticeship Service and Department 
for Education. This is the first time we have 
appeared in these rankings and shows our 
continued investment and success in this 
space. Over 500 employers applied for a 
place on the list, with only 100 being shortlisted. 
We are the only online fashion retailer to make 
the list.

Developing our people
In March 2022 we launched a new Group-wide 
learning offer empowering ASOSers in their 
own careers. This can be accessed via the 
Learning Hub which is ‘always on’, giving 
ASOSers the chance to level-up their 
knowledge, skills and behaviours through 
face-to-face and virtual workshops, as 
well as 16,000+ online courses powered 
by LinkedIn Learning. 

A continued focus on Diversity, 
Equity & Inclusion
This year Diversity, Equity & Inclusion (DEI) 
has been a key focus area for ASOS. We have 
offered unconscious bias training for years 
in various forms. However, we know this kind 
of training only goes some way to changing 
behaviour and creating a truly inclusive place 
to work. That’s why we have designed and 
launched a best-in-class learning programme 
that goes beyond the protected characteristics 
and traditional DEI training, and instead 
encourages self-reflection and supports 
every ASOSer to become a DEI advocate.

The programme is not guaranteed to make 
every ASOSer inclusive, and doesn’t contain 
an exhaustive list of things ASOSers can say 
or not say when it comes to DEI; instead, we 
aim to challenge thinking and behaviour and 
encourage people to do things differently. 
We want every ASOSer to use their 
everyday influence for positive, inclusive 
cultural change. 

The programme is seven chapters long, each 
consisting of a bitesize film and a piece of 
learning content. The programme features 
our own ASOSers sharing their lived 
experiences and shows the power of getting 
comfortable with being uncomfortable, 
promotes active listening and drives empathy. 
The film for our first chapter won the Gold 
award in the Attitudinal Training category at 
the 2022 New York Festivals TV & Film Awards. 

As well as the main chapters, all ASOS 
Leaders have gone through an experiential 
and immersive event to provoke vulnerability 
and empower them to truly engage in the DEI 
conversation and take proactive accountability 
for leading inclusively. From September 2022 
this will be rolled out to all line managers. 

Alongside this programme, we have continued 
to run a series of events to encourage 
conversation and raise awareness across all 
notions of identity. We’re driving inclusion for 
all our people through our employee networks, 
of which we now have five, focusing on Race 
Equality, Women In Tech, LGBTQ+, Parents 
& Families and Disability. Our ‘All IN’ events 
series feature changemakers, innovators 
and collaborators, who touch on all aspects of 
DEI – from race equality and intersectionality, 
to celebrating different cultures and 
perspectives. This year was particularly 
special for our LGBTQ+ network who marched 
in three Pride parades (London, Berlin and 
Belfast), celebrating safe spaces for 
self-expression. 

Rewarding our efforts in this area, this year 
we were ranked number 8 on The Inclusive 
Top 50 UK Employers list, a definitive list 
of UK-based organisations that promote 
inclusion across all protected characteristics, 
throughout each level of employment within 
their organisation, and we won the D&I award 
at The Rewards 2021. 

012

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 202275%

of the apprentices

who completed between 
1 September 2021 and 
31 August 2022 continue 
to be employed by ASOS

6%

of ASOSers are

apprentices

 62 

learning & 
development 
workshops held

 588

ASOSers have 
attended a 
workshop

i

y
t
s
r
e
v
D

i

Of  
new 
apprentices

74%

44%

Female

Ethnic 
minority¹

Declared 
learning 
difficulty 
or disability

7%

1  Ethnic minority as defined on page 10.

198

ASOSers

enrolled

across 18 apprenticeship standards

new 
apprenticeship 
starts in the last 
academic year

112

013

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Key performance 
indicators

Our key performance indicators help us measure 
both the financial value we create for our 
shareholders, and our strategic value as we 
grow our business and deliver our purpose.

Key financial measures

Group  
revenue 

Retail sales, delivery 
receipts and other 
revenues from 
continuing operations

+2%1 

2022

2021

+4%³ 

Gross  
margin 

Gross profit as a 
percentage of revenue

£3,936.5m

£3,910.5m

-180bps

2022

2021

43.6%

45.4%

Adjusted  
EBIT2

Adjusted profit 
before interest, tax, 
depreciation and 
amortisation

-79% 

2022

2021

£44.1m

Key strategic measures

Active 
customers 

Number of customers 
having shopped in the 
last 12 months as at 
31 August

0% 

2022

2021

Total visits 

Number of visits 
to ASOS.com via 
any device

-2% 

2022

2021

014

£206.6m

+2%⁴ 

26.4m

26.4m

+1%⁴   

3,030.5m
3,102.7m⁶

Adjusted 
EBIT margin2 

Adjusted profit before 
interest, tax, depreciation 
and amortisation  
as a percentage  
of revenue

-420bps

2022

2021

1.1%

Total orders 

Total orders placed +5% 

2022

2021

Average order 
frequency

Last 12 months’ total 
orders divided by 
active customers

+5% 

2022

2021

5.3%

+6%⁴ 

99.7m

95.2m

+5%⁴ 

3.78

3.61

Adjusted profit 

before tax2

-89% 

2022

2021

£22.0m

Diluted EPS 

Profit after tax divided 

by the weighted average 

number of shares in 

issue during the period, 

adjusted for the effects 

of potentially dilutive 

share options

-124% 

2022

2021

(30.9)p

£193.6m

128.5p⁵

Net  

assets

-2% 

2022

2021

£1,014.9m

£1,034.0m

Net ABV 

Average basket value, 

being total order value 

after returns and 

discounts, excluding VAT, 

divided by total orders

2022

2021

-4%1 

-3%⁴ 

£38.21

£39.75

Mobile 

device visits 

Number of visits to 

ASOS.com on any 

mobile device divided 

by total visits

2022

2021

+190bps

 +200bps⁴ 

87.9%

86.0%

Group 

conversion 

Percentage of 

visits that convert 

to an order

+20bps

2022

2021

+20bps⁴ 

1  On a constant currency basis.

2  Defined and reconciled to the closest IFRS measure  

on page 130 of the Annual Report.

3  On a constant currency ex-Russia basis.

4  KPI is quoted on an ex-Russia basis.

3.3%

3.1%

5  2021 figure restated, please refer to Note 9 on page 136  

for more information.

6   2021 figure restated, previously reported at 3,091.8m.

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
 
Net ABV is a function of average selling  
price (ASP) and average basket size (ABS)  
and gives a view of order value before taking 
into account operating costs. 

NPS has been removed from the key 
performance indicators as this is no longer 
used as a target for ASOS’ incentive schemes 
and therefore, whilst still tracked by the 
business, is no longer a key KPI. A new KPI has 
been added for Average Order Frequency 
as this helps to measure how engaged our 
customers are with the ASOS offering. 

Our key financial measures have been  
chosen to show the Group’s growth 
 (group revenue) and profitability (gross 
margin, Adjusted EBIT and profit before  
tax, and Diluted EPS). Together these 
KPIs provide a view of how effectively the  
Group is balancing each of these priorities  
in generating a return for shareholders.

Our key strategic measures have been  
chosen to provide insight on the Group’s 
customers for the reporting period, allowing 
users of the accounts to determine historic 
and future trends. Orders, visits (incl. mobile 
device visits), average order frequency, and 
conversion all help to show how engaged 
customers have been with ASOS’ proposition 
during the period, whilst the number of active 
customers provides a view of how effectively 
the group has driven customer acquisition  
and managed churn during the period. 

Adjusted profit 
before tax2

-89% 

2022

2021

£22.0m

Net  
assets

-2% 

2022

2021

Net ABV 

Average basket value, 
being total order value 
after returns and 
discounts, excluding VAT, 
divided by total orders

-4%1 

2022

2021

Group 
conversion 

Percentage of 
visits that convert 
to an order

+20bps

2022

2021

£193.6m

£1,014.9m

£1,034.0m

-3%⁴ 

£38.21

£39.75

+20bps⁴ 

3.3%

3.1%

Diluted EPS 

Profit after tax divided 
by the weighted average 
number of shares in 
issue during the period, 
adjusted for the effects 
of potentially dilutive 
share options

-124% 

2022

2021

(30.9)p

128.5p⁵

Mobile 
device visits 

Number of visits to 
ASOS.com on any 
mobile device divided 
by total visits

+190bps

 +200bps⁴ 

2022

2021

87.9%

86.0%

1  On a constant currency basis.
2  Defined and reconciled to the closest IFRS measure  

on page 130 of the Annual Report.

3  On a constant currency ex-Russia basis.
4  KPI is quoted on an ex-Russia basis.
5  2021 figure restated, please refer to Note 9 on page 136  

for more information.

6   2021 figure restated, previously reported at 3,091.8m.

015

Key financial measures

+2%1 

Group  

revenue 

Retail sales, delivery 

receipts and other 

revenues from 

continuing operations

2022

2021

+4%³ 

Gross  

margin 

£3,936.5m

£3,910.5m

Gross profit as a 

percentage of revenue

2022

2021

-180bps

43.6%

45.4%

Adjusted  

EBIT2

Adjusted profit 

before interest, tax, 

depreciation and 

amortisation

-79% 

2022

2021

£44.1m

Adjusted 

EBIT margin2 

Adjusted profit before 

interest, tax, depreciation 

and amortisation  

as a percentage  

of revenue

-420bps

2022

2021

1.1%

£206.6m

5.3%

Key strategic measures

0% 

Active 

customers 

Number of customers 

having shopped in the 

last 12 months as at 

31 August

2022

2021

Total visits 

Number of visits 

to ASOS.com via 

any device

-2% 

2022

2021

+2%⁴ 

26.4m

26.4m

+1%⁴   

3,030.5m

3,102.7m⁶

Total orders 

Total orders placed +5% 

2022

2021

2022

2021

Average order 

frequency

Last 12 months’ total 

orders divided by 

active customers

+5% 

+6%⁴ 

99.7m

95.2m

+5%⁴ 

3.78

3.61

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
 
STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

i

w
e
v
e
r
n

i

r
a
e
y
A

016

3,351

employees

across

8 sites  in
6 countries
£3,936.5m

Revenue

£22.0m

adjusted profit before tax

£(31.9)m

reported loss before tax

Northern 
Ireland 
Tech Hub

Ethnicity  
Pay  
Gap

In September, we 
announced our first 
Assured Skills Academy 
and new Tech Hub in 
Belfast, which opened 
in March, and will create 
more than 180 roles 
over three years.

In October, we published 
our Ethnicity Pay Gap Data 
for the first time, showing 
median pay for ethnic 
minority employees is now 
5.9% higher compared to 
their white counterparts, 
a 21.2% improvement in 
the overall median ethnicity 
pay gap since 2020.

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
First drop of 
ASOS clothing 
hit Nordstrom 
stores

November saw the first drop of 
ASOS clothing hit Nordstrom stores 
in the US, building on our strategic 
partnership with the leading US 
retailer. The edit covered everything 
from casual to dressy and was 
curated to give Nordstrom customers 
the best ASOS has to offer across 
key collections including ASOS Design, 
ASOS Edition and ASOS Luxe.

1.2m

Orders per month

Lichfield

Our fourth fulfilment centre in 
Lichfield was also formally opened in 
November – the site can now process 
1.2 million orders per month.

Health-related life 
events policies

Anti-Slavery 
International

Microsoft  
Cloud

We launched a new package of policies to 
provide crucial support to colleagues of all 
genders and circumstances going through 
health-related and life events including 
pregnancy loss, the menopause, cancer 
treatment, gender reassignment surgery or 
domestic violence, enabling ASOSers to take 
the time away from work that they need, while 
also increasing awareness of the impact of 
such common life events, and breaking down 
the taboos around these issues.

In January, we signed a new three-year 
partnership to 2025 with Anti-Slavery 
International, the world’s oldest human rights 
organisation, to support ASOS in delivering its 
ambitious Fashion with Integrity programme. 
Anti-Slavery International has acted as ASOS’ 
‘critical friend’ since 2017, providing advice, 
guidance and critique on ethical trade and 
tackling modern slavery.

February saw us sign a new cloud agreement 
with Microsoft to use the Microsoft Cloud 
as our preferred cloud platform for the next 
five years. Harnessing Microsoft Azure and 
its AI capabilities enables us to unlock new 
experiences and tech capabilities, such as 
ASOS’ Partner Fulfils programme, expanding 
the range and availability of products, and 
maximising demand conversion, customer 
choice and stock availability.

Customer resale trial with Thrift+

Extending our Data Academy with Multiverse

Our new CEO* and Chair**

June also saw us launch a trial with  
Thrift+, making 30,000 bags available  
to customers so their clothes can get  
a second lease of life through resale,  
while receiving credit to donate to  
charity, purchase second-hand fashion  
on Thrift+ or redeem as ASOS vouchers.

In July we partnered with Multiverse, the 
EdTech startup on a mission to build an 
alternative to university and corporate 
training, to extend our Data Academy 
and further develop data skills across the 
business. Funded through the apprenticeship 
levy, 73 ASOSers have been enrolled in 
the Data Academy so far, which gives 
participants the opportunity to develop data 
skills across three different programmes.

In June, we announced the appointment  
of José Antonio Ramos Calamonte as Chief 
Executive Officer and Jørgen Lindemann 
as Chair of ASOS Plc. 

017

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Our business 
model

Doing 
20-something 
fashion 
better than 
anybody else

018
018

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Leverage our 
platform and 
capabilities

Continuing to evolve and 
improve and not stand  
still in the market.

Double down on our 
winning offer

To drive greater product 
choice and evolve our 
capabilities to ensure greater 
executional ability.

01
02
03

Truly localise our 
offer and invest in 
marketing to win in 
our most important 
markets

To drive the next phase  
of our growth. 

...underpinned by our  
corresponding strategic priorities.

019

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Stakeholder 
engagement

We are committed to actively engaging 
with our stakeholders.

01 02 03 04 05
O u r   C usto

O u r   C om

r Suppli

r ASOS

h areh

y
t
i
n
u
m

Ou r   S

s
r
e
m

e
d
ol

s
r
e

s
r
e

O u

O u

r

s

Our mission is to be the 
world’s number one 
destination for fashion-
loving 20-somethings. 

Our key stakeholders play a fundamental 
role in helping us achieve this mission, and 
therefore strong stakeholder engagement is 
pivotal in achieving our long-term objectives 
and driving long-term value creation.

How the Board considered our key stakeholders 
in their decision-making during the year can be 
found on page 67.

S.172(1) statement and stakeholder engagement 
The Board is accountable to its stakeholders and understands the importance 
of incorporating stakeholder considerations into the Board discussions and 
decision-making. 

The Directors continue to ensure they act in a way which is in good faith and 
most likely to promote the success of the Group over the long term for the 
benefit of shareholders, and in doing so, also having regard for the Group’s 
key stakeholders and other matters set out in section 172(1) (a) to (f) of the 
Companies Act 2006, being: 

•  the likely consequences of any decision in the long term; 

•  the interests of the Group’s employees; 

•  the need to foster the Group’s business relationships with suppliers, 

customers and others;

•  the impact of the Group’s operations on the community and the environment; 

•  the desirability of the Group maintaining a reputation for high standards 

of business conduct; and

•  the need to act fairly as between members of the Company.

The Directors have identified the Group’s key stakeholders to be: customers, 
shareholders, employees, suppliers and the community. Each stakeholder group 
has their own individual priorities, of which the Directors are aware and have 
regard to. These priorities are considered, where appropriate, in the Board’s 
decision-making. This is not only the right thing to do but is also vital in achieving 
the Group’s long-term objectives. 

How the Board considered key stakeholders within its discussions and 
decision-making can be found on page 67.

020

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Our Customers

Why they are important…
Our goal is to create and curate products 
and experiences to inspire fashion-loving 
20-somethings. To stay relevant to our 
20-something audience, it is essential we 
never lose touch with what matters to them, 
whoever and wherever they are. It’s vital we 
engage frequently with our customers to 
ensure we can provide them with what they 
want, when they want it. Being in regular 
contact with our customers helps us to tailor 
our product offering and content to stay 
relevant to our customers, which is key to 
our long-term success.

How ASOS engaged during the year
•  Held a series of events and competitions 
specifically targeted at our Student 
customers, such as on-campus events, 
to increase our level of engagement 
with them.

•  Launched exclusive events for Premier 
customers, such as ‘Premier Party’ – 
a Premier exclusive 25% off code, as 
well as Premier-only competitions.

•  To improve product relevancy to 

customers, we have further improved the 
penetration of our personalised product 
results pages and further localised our 
catalogue selection, as well as creating 
more entry points for customers to 
discover products. 

•  To support our Live Chat strategy, we 
launched Virtual Assistants across our 
major markets. These are helping our 
customers resolve queries without the 
need to speak to anyone.

•  Deployed a market-specific contact 

• 

strategy for English speaking markets 
through Customer Care, giving us market 
specialisms and improved performance 
across those markets.

Introduced a Transactional Net Promoter 
Score survey system called InMoment, 
delivering emails requesting scoring and 
feedback from customers following an 
interaction with Customer Care. This has 
given us scores by market and verbatim 
feedback which we have been able to build 
improvement plans against. 

How the Board engaged during 
the year
•  The Board reviewed an update on the 

Company’s customer experience strategy, 
discussing how ASOS can best enhance 
customer experience to strengthen our 
competitive advantage and brand 
differentiation, creating distinction and 
relevancy in the global market to promote 
the long-term success of the business.

Our ASOSers

Why they are important…
We’re determined to create an employee 
experience like no other, where our 
ASOSers can be whoever they want to be. 
An experience that ASOSers love, where 
they learn, collaborate, embrace change, 
and can be authentic, brave, creative and 
disciplined in everything they do. Where 
ASOSers can push boundaries, challenge 
expectations and help drive our journey to 
becoming the world’s number one destination 
for fashion-loving 20-somethings and, 
ultimately, our long-term success.

How ASOS engaged during the year 
•  Our employee engagement survey, ASOS 
Vibe, helped us to find out how engaged 
our ASOSers are and where we need to 
focus our improvements. 

•  Our employee forum, the Voices Network, 
continued to be a key internal driver of 
employee engagement, removing barriers 
to two-way conversations, building a 
positive social partnership between 
ASOSers and Leaders and amplifying 
all voices to help shape the current and 
future ASOS experience.

•  We launched two new internal 

communication channels – Yammer and 
The Buzz – to keep ASOSers updated on 
news from across the business and enable 
them to join in conversations.

•  Monthly ASOS Celebrates events to 

celebrate the amazing things happening 
across ASOS.

•  Hosted our ASOS Aces awards recognising 

our teams’ amazing work.

•  Hosted the ASOS Party – an event to 
reward and re-engage our people.

•  Regular Townhalls hosted by members 

of the Executive Committee, to connect 
ASOSers with our strategy, and ‘CEO 
Insider’ comms sharing the latest news 
from our CEO. 

•  Our new Learning Hub went live, a tool 
to support the career development of 
our ambitious ASOSers.

How the Board engaged during 
the year 
•  Karen Geary, designated Non-executive 
Director for employee engagement, 
engaged with ASOSer representatives 
during the year to discuss matters such 
as cost-of-living, executive remuneration, 
the ASOS Vibe and our Diversity, Equity 
& Inclusion strategy. Key views and 
sentiment were fed back to the Board.

• 

Ian Dyson attended a Townhall during the 
year while he was Chair, giving ASOSers 
a chance to ask questions directly to 
the Board. 

•  The results of the ASOS Vibe survey were 
reviewed and discussed by the Nomination 
Committee and key information was fed 
back to the Board. 

More information on ASOSer engagement can 
be found on pages 10 to 13.

021

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Stakeholder engagement continued

Our Shareholders

Why they are important…
A key objective for the Board is to create 
value for shareholders. Our mission, purpose, 
values and strategy strive to deliver long-
term, sustainable growth for our shareholders.

How ASOS engaged during the year 
•  Throughout the year our Investor Relations 
team regularly engaged with our larger 
shareholders. 

•  Our Chair, CEO, CO&FO and Director of 

Investor Relations held a number of virtual 
and in-person roadshows following key 
announcements including our Full-Year 
Results, Capital Markets Day, Main Market 
Listing, Half-Year Results and following the 
CEO and Chair appointments.

• 

In November 2021, we held a Capital 
Markets Day to set out to shareholders how 
we will deliver our medium-term targets. 

•  The Chair, Senior Independent Director and 
Committee Chairs are all available to meet 
with shareholders, where requested. 

•  Our Annual General Meeting (AGM) is a key 
way for shareholders to meet face-to-face 
to discuss our annual performance and 
strategy, and we look forward to welcoming 
shareholders at the next AGM. 

How the Board engaged during 
the year 
•  The Board receives regular updates on 
shareholder and analyst sentiment and 
peer analysis.

•  During the year, Karen Geary, Chair of 

the Remuneration Committee, engaged 
in a consultation exercise with our largest 
shareholders to discuss executive 
remuneration and our approach to 
remuneration for FY23.

•  The Company’s broker was invited to 

present an update on shareholder insights, 
providing the Board with an external 
overview of shareholder views and 
priorities for consideration within their 
decision-making.

More information on our engagement with our 
shareholders can be found on pages 67 to 68.

022

Our Suppliers

Why they are important…
Maintaining close working relationships and 
open dialogue with our suppliers and brands 
is key to creating and curating the most 
relevant product range for fashion-loving 
20-somethings.

How ASOS engaged during the year 
•  We have a dedicated Ethical Trade team 

that manages our Ethical Trade programme 
and works with third-party auditors in key 
product regions to understand country-
specific issues, ensuring ethical standards 
are being upheld and regularly engaging 
with local and international stakeholders.

• 

In June 2022, we held a supplier and factory 
workshop in Bulgaria to provide a refresh on 
our ethical standards and policies, sourcing 
strategy, and sustainability requirements. 

•  We funded the Fashion-Workers Advice 
Bureau (FAB-L) along with seven other 
brands, to provide garment workers in 
Leicester with free support and advice, 
and we continue to promote the activities 
of the team.

•  Formally launched the Just Good Work 
(JGW) Mauritius app, funded by ASOS. 
The app informs migrant workers on their 
rights and responsibilities throughout the 
recruitment process and during their stay 
in Mauritius. 

•  We are an early signatory to the 

International Accord for Health & Safety 
and are looking forward to exploring the 
expansion of its standard and success 
to other countries, to create a safer 
and sustainable working environment. 

•  Following the outbreak of the war in 
Ukraine, we sent a statement to our 
European suppliers and third-party 
branded partners about our expectations 
on the employment of refugees in our 
supply chain, and have shared guidance 
to respond to the risk of exploitation of 
this group.

•  Launched a Global Modern Slavery 

Handbook, developed by Anti-Slavery 
International, to support our partner 
brands in understanding what modern 
slavery is, what can be done to help prevent 
it and how to meaningfully report on 
the actions taken, following current legal 
requirements and best practice. 

•  Published the ASOS Third-party Brands 
Ethical Policy to set out the standards 
and responsibilities that brands are 
required to follow and implement 
throughout their supply chain, and the 
minimum standards that their products 
supplied to us must meet. 

How the Board engaged during 
the year 
•  The Board is committed to ensuring that 
we continue to operate responsibly in 
everything we do as part of our Fashion 
with Integrity programme, including the 
way we manage our supply chain. The 
Board receives regular briefings from 
management in respect of our supply chain.

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Our Community

Why they are important…
Operating responsibly in everything we do is 
not just incredibly important to our business 
and our people, it is also key to driving positive 
outcomes for the communities in which we 
operate. From the way we manage our supply 
chain, to how we address environmental 
challenges such as plastic waste, it all matters. 
We want to be a force for good, so we can 
support the people who support us. That’s 
why we’ve continued to actively engage with 
local communities, charities and government –  
helping drive positive change.

How ASOS engaged during the year 
•  We have engaged with national 

government on a range of policy issues, 
including responding to consultations on 
the case for an Online Sales Tax and the 
future regulation of the Buy Now, Pay 
Later sector.

•  Strengthened relationships with local 

government and regional stakeholders, 
including welcoming the local MP, council 
leader, and local business organisations 
to our new Lichfield fulfilment centre to 
celebrate its formal opening. 

•  Published our first economic contribution 
report to highlight our contribution to the 
economy and society in the UK and around 
the world. 

•  Promoted our international growth and 
investment by hosting a visit to our 
Atlanta fulfilment centre by the UK 
Minister of Exports. 

•  The ASOS Foundation has continued 
to partner with charities to provide 
infrastructure, training and support 
to enable disadvantaged young people 
to reach their potential in the UK, Kenya 
and India. 

•  We’ve also continued to support our local 
community in Barnsley, home to our main 
UK fulfilment centre, through the ASOS 
Foundation’s funding of the first corporate 
sponsor for OnSide’s state-of-the-art 
Barnsley Youth Zone. 

How the Board engaged during 
the year 
•  The Board approved a donation from 

ASOS.com Limited to ASOS Foundation.

•  Board members attended the ASOS 

Foundation’s fundraising golf and Gala 
dinner events.

023

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Chief Executive Officer’s 
operational review

In this tough economic environment, we will continue to build on our 
core strengths – the ASOS brand, the carefully curated range of 
Partner Brands on offer, our strong fashion credibility and market-
leading position in the UK. ASOS is a fashion destination, and we 
will double down on our commitment to fashion to succeed in the 
current environment. 

We are taking firm action now to accelerate the changes needed 
to address these issues and will take the opportunity to develop 
a stronger organisation, built on four key principles: simplicity; 
speed to market; operational excellence; and flexibility and resilience. 
In doing so, we will emerge well-positioned to drive profitable growth 
over the longer term. 

Over the next 12 months, we are focused on delivering key operational 
improvements and disciplined capital allocation through four key actions:

•  Renewed commercial model: Following the completion of the 

commercial reorganisation in FY22, changes in our approach to 
merchandising and buying will be accelerated in support of a more 
competitive proposition and tighter stock cover. This will result in:

 — A shorter buying cycle with enhanced speed to market that 
enables a more relevant and better curated customer offer.

 — A more flexible approach to stock that utilises ASOS’ 

Partner Fulfils capability to reduce stock held in our fulfilment 
centres and ensure more near-shore sourcing using a ‘Test 
and React’ model.

 — A differentiated approach to stock clearance, introducing 

more off-site routes to clear product earlier in its lifecycle which 
will, in turn, reduce markdown and increase the proportion of 
full-price sales. 

•  Stronger order economics and a lighter cost profile: After years 

of high growth, the operating model has become inefficient. We will 
take action to improve order economics and ensure a sustainable 
level of profitability in all markets, whilst focusing efforts on key 
markets. We will co-ordinate this effort with a clear focus on 
optimising our cost base, improving supply chain efficiencies, 
and eliminating excess costs through increased controls. 

•  Robust, flexible balance sheet: Our future investment will be aligned 
with capacity requirements to ensure a more efficient allocation 
of capital, while planned strategic investment in technology will 
be maintained in support of an improved customer experience. 
In addition, we have sufficient headroom on our facilities, ensuring 
flexibility in the short term. 

•  Enabled by a reinforced leadership team and refreshed culture: 
Simplifying decision-making processes to encourage a culture 
of innovation and creativity across the business, while reinforcing 
the senior leadership team with strategic key hires.

Progress against these changes will be evidenced by gross margin 
expansion, increased stock turn, faster speed to market and more 
effective capital deployment. 

In parallel, we are focused on creating a business capable of generating 
long-term sustainable growth for investors and there is a comprehensive 
review underway of our capital allocation. This includes a review of our 
operating model, marketing investment, capital and resource allocation 
and its deployment across geographies, customer acquisition channels 
and digital and data capabilities.

ASOS is a business with c.26 million customers, c.£4bn revenue, a 
market-leading position in the UK and enormous potential. In the UK, 
ASOS is a strong business with a high contribution margin, supported 
by a fully automated and efficient warehouse footprint. Brand 
awareness is strong, and we have built a highly relevant and locally 
tailored product offer that resonates strongly with our 8.9 million 
UK consumers, of which 1.9 million are Premier customers. On average, 
our UK customers shop every second month on the ASOS platform, 
with Premier customers shopping more than double that frequency. 

Outside the UK, however, I see a significant need to improve the way 
we operate to unlock the opportunity of our global reach. In recent 
years, the quest for growth has resulted in ASOS becoming excessively 
capital intensive, too complex and overstretched globally, which has 
resulted in a lack of meaningful growth and scale in its key international 
markets of the US, France and Germany. While the international 
business makes a positive contribution and there are pockets of 
strength in key territories, we are disappointed in our performance, 
given the extent of our historical capital investment, particularly in the 
US. This investment in a large, multi-region supply chain network has 
increased cost and complexity, not fully offset by delivery incomes. 
With this in mind, we will revisit our approach to resource and capital 
allocation to ensure a focused approach. 

We have historically underinvested in marketing relative to peers, 
with allocation across markets not effectively prioritised or managed 
effectively to ensure a return on investment, and more than 80% of 
marketing investment focused on performance marketing, leaving 
insufficient spend focused on driving longer-term brand awareness. 
As a result of this, customer acquisition slowed in FY22, whilst the 
cost to acquire a new customer increased. We have also become 
increasingly reliant on the use of markdown and promotions as a tool 
to attract customers, resulting in reduced newness for customers 
which has contributed to the erosion of gross margin in recent years. 
The implementation of the new commercial model and structure will 
enable us to operate a shorter buying cycle, enhancing speed to 
market and improving curation, and result in a change in stockholding 
requirements going forward.

024

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 20225.  Our collaborations show the value of its platform 

to Partner Brands

We continue to offer a unique proposition to partner brands, enabling 
them to access new consumers and occasions. In the second half, we 
have continued to partner in new ways to showcase relevant products 
to consumers. We partnered with Netflix to deliver Reclaimed Vintage 
x Stranger Things, which launched on site to coincide with the release 
of season four of the hit Netflix series. The range was searched over 
50,000 times and was a sell-out with 10,000 units sold. It resonated 
particularly strongly with our female customers, who made up 87% 
of purchases with nearly half of those under the age of 25. 

Within the sportswear category, we collaborated with Nike to 
create a campaign highlighting best-in-class Nike footwear styled 
with a curated edit of ASOS Design, Topshop and COLLUSION clothing. 
This leveraged our in-house creative and studio functions along with 
the ASOS Media Group to elevate the product through fashion-led 
campaigns, demonstrating our unique offer to our partner brands. 
This campaign led to an uplift in Nike campaign line sales by 124% in 
the first week.

6.  ASOS X Nordstrom, a new growth formula for US
In July 2021, we announced our strategic partnership with Nordstrom, 
aimed primarily at building brand awareness and engagement in North 
America. ASOS Design has now launched in 14 stores in the US, with an 
expanded collection available on Nordstrom.com, alongside the launch 
of a Click & Collect option in Nordstrom stores for orders placed on 
ASOS.com. This was further supported by the launch of two retail 
concept stores earlier in the year at The Grove in Los Angeles, 
featuring the Nordstrom I ASOS Glass Box and the Nordstrom I ASOS 
Pop Up at The Grove aimed at building awareness for the ASOS brand. 

José Antonio Ramos Calamonte 
Chief Executive Officer

We will do all of this whilst remaining committed to Fashion with 
Integrity and to providing the best possible experience for our 
customers, but with the knowledge that these commitments are 
best delivered by a sustainable, profitable business with the ability 
to invest accordingly. 

Operational highlights
Despite a highly volatile and difficult macroeconomic backdrop 
in the second half of the year, we have made progress in key 
operational areas which will underpin performance in the medium 
term. These areas of progress are outlined as follows:

1.  Gaining flexibility through Partner Fulfils
In support of future margin expansion, we have successfully launched 
Partner Fulfils in the UK in partnership with Adidas and Reebok, now 
accounting for 11% of Adidas total UK sales and 10% of Reebok total 
UK sales through the ASOS platform. This programme now consists 
of both a ‘depth model’, whereby product that is out of stock at one 
of our fulfilment centres is fulfilled directly to our consumers via Adidas 
or Reebok, and a ‘width model’, whereby product that is incremental 
to the current range offered by us is fulfilled directly by the partner 
brands. In September 2022, Partner Fulfils was further expanded 
to Europe in partnership with Adidas and Reebok across Germany, 
France, Spain and Italy. 

2.  Further development of the Premier programme, 

the platform to grow loyal consumers

We set out the importance of our Premier offer in driving increased 
customer loyalty and improved customer economics at our Capital 
Markets Day (CMD) in November 2021. We optimised pricing in 
10 markets outside the UK to offer a more tailored local Premier 
proposition, which supported 12% growth in the global Premier 
customer base, with average order frequency of Premier customers 
c.3.5x more than an average ASOS customer. This is key to driving 
increased customer loyalty and engagement.

3.  Accelerating our data infrastructure and capabilities
A key inhibitor to our progress is the need for a stronger data 
organisation and improved data science capability. In the first half, 
we completed a full data strategy plan, focused on: developing a larger 
data product team; improving data governance to drive more value, 
enhancing the data architecture for future scalability, and growing 
our data science capability. Whilst we have made some progress in 
the second half, by expanding the data science and engineering teams 
and evolving our data architecture to support future growth and 
complexity, there remains more to be done in this space to truly 
transform ASOS into a digital organisation.

4.  Topshop growth shows the potential of our own brands
Within the ASOS brands portfolio, the Topshop brands have contributed 
to both revenue growth and gross margin expansion across all key 
territories 18 months on from the acquisition. Topshop brands posted 
strong sales growth of 105% year-on-year in FY22, with growth of more 
than 200% in the US supported by the wholesale partnership with 
Nordstrom. Topshop and Topman are now available online and in store 
in more than 100 locations in the US and Canada, also as a result of the 
Nordstrom partnership. At the Group level, Topshop jeans are now the 
leading womenswear jeans brand on site, and the Topshop brands have 
also exhibited strong growth in the dresses category. 

On 29 September 2022, we launched the next chapter for Topshop and 
Topman. The new product collection marks the first season conceived 
and created entirely under ASOS ownership. To ensure a future-facing 
approach, we have introduced the following: (i) a digital-first approach 
with a dedicated storefront, a first for ASOS; (ii) greater inclusivity 
through the launch of Topshop Curve, the first time the brand will be 
available from sizes 16 to 28; and (iii) a global approach through the 
continuation of the partnership with Nordstrom. 

025

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Performance 
by market

UK performance

EU performance

UK KPIs

Total Sales

Visits

Orders

Conversion

ABV

Year to  
31 August 2022

+7%

+7%

+10%

20bps

-3%

EU KPIs

Total Sales

Visits

Orders

Conversion

ABV

Active Customers

8.9m (+5%)

ABV (CCY)¹

Year to  
31 August 2022

-1% (+2% CCY)

+2%

+7%

10bps

-7%

-4%

In the UK, revenue growth in the first half, despite a period of tough 
prior year comparatives, continued into the second half with strong 
seasonal demand for summer products in the early part of the 
Spring/Summer season. Consumer behaviour, however, underwent a 
marked change from April 2022 when consumers faced accelerating 
inflation and pressure on disposable incomes and reduced demand 
for transitional product at the start of the Autumn/Winter season. 
This effect on consumer behaviour became most apparent via the 
impact on return rates, as these increased from May 2022 to levels 
close to pre-pandemic.

Despite this, the UK delivered good revenue growth for the year of 7% 
to £1,762.8m and the performance of the Topshop brands remained 
strong throughout the year, delivering strong sales growth year-on-
year, despite annualising the acquisition in February 2021, reflecting 
the resonance of the brand with our customers. Whilst overall online 
penetration stepped back year-on-year, we continued to grow our 
share of the adult online apparel market by 140bps to 10.1% in FY22. 
Demand also shifted into occasion wear, supporting average selling 
price (ASP) growth. We delivered growth in active customers to 
8.9 million, an increase of 5% versus FY21, whilst Premier customers 
also grew 6%, driven in part by successful Premier Days held in 
October 2021 and February 2022. This has supported increased 
order frequency in the UK by 5% which, along with increased visits, 
orders, and conversion, continues to show our ability to attract, retain, 
and engage customers in our home market. However, average basket 
value (ABV) and average units per basket (ABS) declined in the period, 
reflecting both the clearance activity carried out in H1 to sell-through 
late arriving Spring/Summer ’21 stock and investments in promotion 
in H2, and the higher return rate, which was driven by the shift out of 
lockdown categories and back into occasion wear.

Active Customers

10.9m (+5%)

The EU delivered sales growth of 2% in Europe to £1,170.0m as the region 
became increasingly exposed to higher energy costs and inflationary 
pressures. Growth did, however, accelerate in P4 to 9% as the Company 
cycled a period of softer comparatives.

On a territory basis, trading in Germany and France was impacted 
by territory-specific factors, which weighed on consumer demand 
and spending power. In Germany, the impact of the energy crisis 
and government measures to address this appear to have impacted 
consumer confidence in H2, whilst in France the shift from online 
back to the high-street has been stronger than in other territories. 
Despite this, our visits share has remained relatively consistent in 
these territories, whilst sales performance was stronger in other 
EU markets.

Active customers continued to grow by 5%, despite the deterioration 
in consumer confidence and spending power, while Premier customer 
numbers also increased by 33%, following the re-launch of the 
proposition in key EU territories in late-summer 2021.

ABV declined by 4% on the year (CCY (-7% on a reported basis)), which 
reflected higher markdown in H1 and the step up in return rates from 
April to above pre-pandemic levels, as Northern European territories 
increasingly leveraged Buy Now Pay Later payment methods and 
country mix shifted in favour of territories with higher return rates. 
This was partly offset by customers mixing into higher priced items 
and pricing increases which drove up ASPs.

We observed a step back in ABV and ABS resulting from the step up in 
return rates, but delivered growth in orders, visits, conversion, average 
order frequency and ASP in the region.

026

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022US performance

Rest of World (RoW) performance

US KPIs

Total Sales

Visits

Orders

Conversion

ABV

ABV (CCY)¹

Year to  
31 August 2022

+14% (+10% CCY)

-8%

-1%

20bps

+8%

+4%

Active Customers

3.4m (-1%)

Our total US sales grew by 10% year-on-year to £531.4m, supported 
by triple-digit Topshop and Topman growth, the expansion of wholesale 
and a more locally relevant offer. The US saw increased demand for 
occasion wear, supported by the exclusive range of ASOS Design 
dresses designed for the US consumer. These factors combined to 
drive a 4% increase in ABV versus FY21 (CCY (+8% on a reported 
basis)), as customers shopped higher price point items, whilst return 
rates remained well below pre-pandemic levels.

Conversion increased 20bps year-on-year, despite both orders and 
visits falling, while Premier customers increased by 19%. Customer 
acquisition slowed in the US in the second half as we paused our broad 
reach marketing campaign in response to current economic conditions 
and visits growth stepped back year-on-year. However, the number 
of Premier customers grew by 19%, driven by the optimisation of the 
Premier offer, as the proposition remains central to increasing 
customer engagement and driving loyalty.

A shift into dresses supported growth in ASP and ABV, and we also 
observed a 20bps uplift in conversion. However, orders and ABS 
stepped back.

RoW KPIs

Total Sales

Visits

Orders

Conversion

ABV

ABV (CCY)¹

Year to  
31 August 2022 
excluding Russia²

Year to  
31 August 2022 
including Russia

-11% (-9% CCY)

-22% (-20% CCY)

-6%

-8%

Flat

-3%

-1%

-23%

-22%

Flat

-2%

+1%

Active Customers

2.5m (-14%)

3.2m (-20%)

RoW sales declined by 9% to £472.3m (CCY excluding Russia (-20% CCY 
including Russia)). This reflects a slight improvement in the second half as 
delivery propositions improved post-pandemic. To assess year-on-year 
performance on a like-for-like basis, the KPIs quoted in this section all 
exclude Russia (calculated by removing Russia from the comparatives 
for H2 FY21).

On a territory basis, performance in Australia improved in H2, 
and particularly in P4, as Premier was reactivated and the delivery 
proposition returned to normal after the pandemic. There were 
also more positive signs in Saudi Arabia with both new customers 
and visits increasing in P4.

Active customers declined by 14% year-on-year as new customer 
acquisition remained challenging with a less competitive proposition 
relative to local players, as well as lower targeted investment in RoW. 
We observed growth in ASP alongside flat conversion; however, ABV, 
ABS, active customers, orders and visits stepped back (on an excluding 
Russia basis).

1  ABV (CCY) is calculated as constant currency net retail sales/shipped orders.
2  Calculation of metrics, or movements in metrics, on an ex-Russia basis involves the removal of Russia from H2 FY21 performance.  

This adjustment allows year-on-year comparisons to be made on a like-for-like basis following the decision to suspend trade in Russia on 2 March 2022.

027

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Financial review

Overview¹

Retail sales²
Income from other services³

Total revenue

Cost of sales

Gross profit

Distribution expenses

Administrative expenses 

Other income

Operating loss 

Finance income

Finance expense

Loss before tax

Adjusted Performance Measures⁴

Operating loss

Adjusting items⁵

Adjusted EBIT

Net finance expense

Adjusted profit before tax

Year to 31 August 2022

UK
£m

1,703.3
59.5

1,762.8

EU
£m

1,142.6
27.4

1,170.0

US
£m

472.7
58.7

531.4

RoW
£m

454.0
18.3

472.3

Total 
£m 

3,772.6 
163.9 

3,936.5 

(2,219.0)

1,717.5 

(523.7)

(1,224.2)

20.6 

(9.8)

0.9 

(23.0)

(31.9)

(9.8)

53.9 

44.1 

(22.1)

22.0

KPIs excluding Russia⁶

Active customers⁷ (m)

Average basket value⁸

Average basket value CCY⁹

Average order frequency¹⁰

Total shipped orders (m)

Total visits (m)

Conversion¹¹

Year to 
31 August 
2022

Year to 
31 August 
2021

25.7

25.3

£37.85 £39.52

£38.22 £39.52

3.88

99.7

3.70

93.7

3,019.8 2,976.3

Change 

KPIs including Russia

2%

(4%)

(3%)

5%

6%

1%

Active customers⁷ (m)

Average basket value⁸

Average basket value CC⁹

Average order frequency¹⁰

Total shipped orders (m)

Total visits¹² (m)

3.3%

3.1% 20bps

Conversion¹¹

Year to 
31 August 
2022

Year to 
31 August 
2021

Change 

26.4

26.4

£37.85 £39.75

£38.21 £39.75

3.78

99.7

3.61

95.2

0%

(5%)

(4%)

5%

5%

3,030.5 3,102.7

(2%)

3.3%

3.1% 20bps

Mobile device visits

87.9% 85.9% 200bps

Mobile device visits¹³

87.9% 86.0% 190bps

1  All revenue growth figures are stated at constant currency unless 

6  Calculation of metrics, or movements in metrics, on an ex-Russia basis 

otherwise indicated.

2  Retail sales are internet sales recorded net of an appropriate deduction 
for actual and expected returns, relevant vouchers and sales taxes.
Income from other services comprises of delivery receipt payments, 
marketing services, commission on partner-fulfilled sales and revenue 
from wholesale sales.

3 

4  The adjusted performance measures used by ASOS are defined and 

explained on page 161.

involves the removal of Russia from H2 FY21 performance. This adjustment 
allows year-on-year comparisons to be made on a like-for-like basis following 
the decision to suspend trade in Russia on 2 March 2022. The exception to this 
is visits, where we have also excluded any visits from Russia in H2 FY22, in 
addition to H2 FY21.

7  Defined as having shopped in the last 12 months as at 31 August.
8  Average basket value is defined as net retail sales divided by shipped orders.
9  Average basket value is defined as net retail sales divided by shipped orders, 

5  Adjusting items for the year to 31 August 2022 are shown on page 130. 

calculated on a constant currency basis.

Further detail on these items is on pages 130-131.

10  Calculated as last 12 months’ total shipped orders divided by active customers.
11  Calculated as total shipped orders divided by total visits.
12  FY21 restated visits, previously reported at 3,091.8m.
13  FY21 restated mobile device visits, previously reported at 83.2%.

028

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
We delivered total sales growth of 4%¹ (1% on a reported revenue 
basis²) with an adjusted profit before tax (PBT) of £22.0m (adjusted 
PBT margin of 0.6%), in line with guidance. The reported loss before tax 
of £31.9m is stated after £53.9m of adjusting items. Adjusted earnings 
before interest and tax (EBIT) were £44.1m, representing an adjusted 
EBIT margin of 1.1%, a 420bps decline year-on-year.

Active customers grew by 2%⁴, reflecting a slowdown in customer 
acquisition in the second half. Visits increased by 1%⁶ and the 
increase in orders and frequency was reflective of increased 
consumer engagement and more intentional purchasing. ABV stepped 
back by 3%⁷ as return rate increases year-on-year were only partly 
offset by increased prices and a mix back into higher price point 
product categories. 

The second half of the year proved more challenging than we expected. 
While we had expected an acceleration in revenue growth against 
weaker comparatives, inflationary pressures on consumers increased 
markedly as the year progressed, and impacted consumers’ confidence 
and discretionary income. As a result, growth in the second half was 
lower than had been anticipated. We also saw an increase in return 
rates through the year, rising above pre-pandemic levels from May 
onwards. Together, these led to higher inventory levels across all 
fulfilment centres, further exacerbated by our immediate withdrawal 
from Russia on 2 March 2022.

We delivered revenue growth in the UK and US of 7% and 10% 
respectively. Growth in Europe of 2%, while Rest of World (RoW) 
declined by 9%³. Active customers⁴ have grown by 2% from 25.3 million 
at the end of FY21 to 25.7 million at the end of FY22, however, growth 
in active customers slowed in the second half as customer acquisition 
became more challenging.

Gross margin reduced by 180bps, in line with guidance. The reduction 
reflected the anticipated contractually higher sea freight rates 
year-on-year, along with the full-year impact of increased promotional 
activity. This was partially offset by lower markdown costs in the 
second half year-on-year, along with improvements in buying margins 
and the benefit of mid-single digit price increases across ASOS brands 
for both Spring/Summer and Autumn/Winter collections.

We increased our UK and RoW capacity during the year, bringing the 
Lichfield fulfilment centre online in August 2021. This gave rise to an 
anticipated increase in shipping and warehouse costs, given the 
ensuing manual fulfilment costs and split orders. Furthermore, FY22 
was marked by significant inflationary pressures across labour, freight 
and delivery costs, with the impact on profitability exacerbated by 
elevated inventory levels and an increase in return rates across the 
year. We were able to partially mitigate these cost headwinds by 
reducing planned marketing investment, in addition to securing 
continued cost and operational efficiencies. As a result of these 
actions, we delivered c.£120m in cost mitigation to largely offset 
cost escalations through Lean programme efficiencies, payment 
optimisation and returns process optimisation.

Cash outflow of £339.8m reflects primarily the working capital outflow 
associated with an increase in inventory driven by: (i) a marked slowdown 
in demand driven by global economic uncertainty; (ii) the timing impact 
of FY21 stock that was only received in FY22 as a result of supply chain 
delays; (iii) the impact of increased returns; and (iv) the early receipt of 
FY23 stock in FY22. Capital expenditure totalled £182.9m in support of 
the planned automation programmes at Lichfield and Atlanta; technology 
investments into digital platforms, business systems and infrastructure 
in support of the development of the marketplace integration platform 
required for Partner Fulfils; continued optimisation of the customer 
experience in support of new features and improvement in conversion; 
and investments in support of progress against our data strategy. 

Total sales grew 4%⁵, against a challenging backdrop in FY22. Since our 
last update in June 2022, trading weakened in August as customers 
faced increased cost-of-living challenges and delayed spend on 
Autumn/Winter categories. We delivered sales growth of 7% in 
the UK, reflecting good performance against a challenging backdrop. 
The US grew by 10% supported by the expansion of wholesale, which 
annualised in P3, and a more locally relevant consumer offer. The EU 
grew by 2%, with stronger growth in P4 (+9%) as we cycled a period 
of weaker comparatives, however, overall performance for the year 
remained muted as return rates trended higher than pre-pandemic 
levels in some territories. RoW declined by 9%³ as it continued to be 
impacted by poor delivery propositions in the first half and increased 
local competition, however ASOS noted an improvement in H2 as 
delivery disruptions eased and ASOS was able to return to more 
normalised delivery propositions. 

Gross margin reduced by 180bps, in line with guidance. The reduction 
reflected the anticipated contractually higher sea freight rates 
year-on-year, along with the full-year impact of increased promotional 
activity. This was partially offset by lower markdown costs in the 
second half year-on-year, along with improvements in buying margins 
and the benefit of mid-single digit price increases across ASOS brands 
for both Spring/Summer and Autumn/Winter collections. 

We delivered adjusted profit before tax of £22.0m, in line with the 
lower end of guidance, a reduction of 89% year-on-year. Adjusting 
items for the year totalled £53.9m and comprised of: (i) £25.4m costs 
incurred in relation to accelerating the ASOS strategy through the 
change programme, (ii) £5.7m relating to our transition to a Main 
Market listing, (iii) £18.5m for a non-cash impairment charge relating 
to the right-of-use asset and associated fixtures and fittings at our 
Leavesden office because of the decision to vacate and sublet unused 
space to third parties, (iv) (£6.4m) relating to the release of a provision 
for costs relating to the Topshop acquisition, (v) £10.7m relating to the 
amortisation of acquired intangible assets. Taking these adjusting 
items into account, we delivered a reported loss before tax of £31.9m. 

Also included within adjusted profit before tax for the year is the net 
impact of Russia, which had an estimated negative £14m impact on 
profit versus our original expectations for the year. This impact arose 
due to the immediate decision to suspend sales on 2 March 2022, 
amounting to c.2% of sales, and from additional costs incurred to clear 
through the resulting excess stock and fulfilment centre inefficiencies. 
Also included in the net loss of £14m was a gain of £19.3m, recognised 
as other operating income, from closing out Russian Roubles hedges 
no longer required. 

Gross margin
Gross margin was down 180bps year-on-year, mainly driven by 
increased markdown and elevated freight costs. 

The increase in markdown was primarily concentrated in H1, as the 
clearance activity which started in P4 FY21 to sell-through late arriving 
Spring/Summer ’21 stock continued into the Autumn/Winter season 
and investments were made during peak in response to competitors’ 
offers. This improved in H2 as a period of heavier discounting in the 
prior year was cycled, generating a small improvement year-on-year. 
Freight and duty costs were elevated throughout the year with an 
adverse impact of 180bps, driven by higher rates in the market due to 
reduced supply and our decision to use air freight to accelerate intake 
for peak. This improved in H2 as our contracted ocean freight rates 
were favourable against those available in the market, albeit higher 
year-on-year. This allowed greater control of costs in H2, as well 
as the ability to allocate volume in a more cost-efficient way across 
intake lanes. 

1  Total revenue growth CCY excluding Russia of 4% (+2% CCY including Russia).
2  1% reported revenue growth including Russia.
3  RoW declined by 9% CCY excluding Russia and by 20% CCY including Russia.
4  Active customers grew by 0.4m year-on-year to 25.7 million excluding Russian 

active customers (flat at 26.4m including Russian active customers).

5  Total sales grew 4% CCY excluding Russia, 2% CCY including Russia and 1% 

on a reported basis including Russia.

6  Group visits increased by 1% excluding Russia in FY22 and declined 2% 

including Russia.

7  Group ABV declined 3% on a constant currency basis excluding Russia and 

declined 4% on a constant currency basis including Russia.

029

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Financial review continued

These increases were partially offset by mid-single digit price 
increases across ASOS brands, as well as improvements in buying 
margin and the growth of Topshop (which has a higher retail gross 
margin) as an in-house brand for the whole year. Whilst helping to 
offset the cost pressure in gross margin, action on pricing was also 
taken to mitigate the inflation seen elsewhere in the P&L.

Gross profit also benefitted from favourable breakage rates on 
historic gift cards and gift vouchers issued for out of policy returns. 
Updated redemption rates of these vouchers have shown that these 
are being redeemed in lower quantities than initially expected, and 
this has therefore led to a benefit of £7.5m being recognised as 
revenue in FY22.

Operating expenses

£m

Year to 
31 August 
2022

% of 
sales

Year to 
31 August 
2021

% of 
sales

Change

Distribution costs

(523.7) 13.3% (509.5) 13.0%

(3%)

Warehousing

(427.0) 10.8% (356.4)

9.1% (20%)

Marketing

(223.5)

5.7% (200.9)

5.1%

(11%)

Other operating 
costs

Depreciation and 
amortisation

Total operating 
costs (excl. 
adjusting items)

(380.7)

9.7% (376.6)

9.6%

(1%)

(139.1)

3.5% (129.5)

3.3%

 (7%)

(1,694.0) 43.0% (1,572.9) 40.2%

(8%)

Adjusting items

(53.9)

1.4%

(13.4)

0.4% (302%)

Total  
operating costs 

(1,747.9) 44.4% (1,586.3) 40.6%

(10%)

Operating costs excluding adjusting items increased 8% year-on-year 
and by 280bps as a percentage of sales, reflecting inflationary 
pressures, adverse return rates and investment in marketing. 

Distribution costs have increased by 30bps year-on-year, largely due 
to the increased return rate but partially mitigated by successful 
supplier negotiations and the continuation of a flexible carrier strategy 
which has reduced the use of higher cost lanes. A further impact on 
distribution costs has arisen from the launch of the Lichfield fulfilment 
centre and an increase in ‘split-orders’, where a parcel is shipped from 
both Lichfield and Barnsley to fulfil a single order. Whilst benefitting 
the customer proposition by ensuring maximum stock availability, it 
has increased the costs required to fulfil such orders.

Warehouse costs have increased due to increased labour inflation 
across all sites. This is expected to be a structural change within the 
market. Further adverse impacts on warehouse costs during the year 
have been driven by the launch of Lichfield as a manual facility and higher 
stock levels. The impact from Lichfield arises because some units that 
were previously despatched from Barnsley, which is highly automated, 
are now fulfilled from Lichfield at a lower level of efficiency. We have 
continued to take action to mitigate inflationary pressures through 

improvement and simplification of the supply chain network in FY22, 
notably the closure of Swiebodzin to enhance the efficiency of the EU 
returns network, as well as savings realised under the Lean programme 
which has been deployed across the fulfilment centres. 

At the start of the year, it was anticipated that marketing costs 
would rise by 100bps for FY22. The actual increase of 60bps, to 5.7%, 
reflects initial investments being made in broad reach and product 
marketing, which were deployed on a test and learn basis during 
the year. Further investment was initially planned for H2 but was 
postponed as the economic environment worsened and consumer 
sentiment deteriorated. Spend on performance marketing was also 
slightly up year-on-year, as investments were made to capture 
demand; however, the impact of this overall increase was limited by 
allocation of spend to more efficient channels.

Other operating costs, excluding adjusting items, were broadly flat 
year-on-year due to increased operating leverage, as well as benefits 
derived from operational excellence initiatives across areas such as 
customer care, payments and returns.

Depreciation and amortisation costs as a percentage of sales were 
up 20bps year-on-year, excluding the amortisation on acquired 
intangibles. This was driven by the annualisation of depreciation 
relating to the Truly Global Retail system, which went live in March 
2021, and the launch of the Lichfield fulfilment centre in August 2021. 
This increase was partially offset by a revision of the useful economic 
lives of automation and technology assets to bring these into line with 
our business plans and industry standards, which reduced the charge 
for the year by £11.5m. 

Other operating income
Other operating income was £20.6m for the year, up from £nil in FY21. 
This includes £1.2m of income received following the decision during the 
year to sublet part of our site at Leavesden, and a £19.3m gain from 
closing out Russian Roubles hedges, which were no longer required 
following the decision to suspend trade in Russia on 2 March 2022.

Interest
Net interest costs were £22.1m in the period, an increase of £9.1m 
year-on-year mainly driven by interest costs incurred on the 
convertible bond issued in April 2021, as well as the annualisation of 
interest due on the loan from Nordstrom, which started accruing 
from July 2021. 

Taxation
The reported effective tax rate (ETR) is 3.4%, based on the reported 
loss before tax of £31.9m. The rate has moved from the prior year 
comparative of 27.5%, which was based on a profit before tax of 
£177.1m, and from the HY forecast of 22.0%, based on a forecasted 
profit. The movement from profitability to making a relatively small 
loss, means the expected adjustments have had a greater absolute 
impact, and reduced rather than increased the ETR. The impact 
of the enacted April 2023 rate change on fixed asset movements, 
together with a higher adjustment for share-based payments due 
to the fall in share price during the year, have been the other drivers 
of the ETR movement. 

030

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Earnings per share
Both basic and diluted loss per share were (30.9p), falling by 124% 
versus last year (FY21: basic and diluted earnings per share of 
128.9p and 128.5p¹). This was driven by a reported loss before tax 
of £31.9m, down from reported profit before tax of £177.1m last year. 
The potentially convertible shares related to both the convertible bond 
and employee share schemes have been excluded from the calculation 
of diluted loss per share as they are anti-dilutive for the year ended 
31 August 2022.

Outlook
Trading has remained volatile into the start of FY23, with September 
2022 trading showing a slight improvement relative to August 2022. 
Against the backdrop of significant volatility in the macroeconomic 
environment, it is very difficult to predict consumer demand patterns 
for the upcoming year. Within the UK, we expect a decline in the 
apparel market over the next 12 months but remain confident in our 
ability to take share against that backdrop. 

Cash flow 
There was a cash outflow for the year of £339.8m, and we ended the 
year with a net debt position of £152.9m. This was mainly driven by a 
working capital outflow of £272.7m and CAPEX investment of £182.9m, 
offsetting EBITDA of £140.0m.

The working capital outflow reflects the higher year-on-year inventory 
position as we ended the year with stock of £1,078.4m (FY21: £807.1m) 
resulting from: (i) a marked slowdown in demand driven by global 
economic uncertainty; (ii) the timing impact of FY21 stock that was 
only received in FY22 as a result of supply chain delays; (iii) the impact 
of increased returns; and (iv) the early receipt of FY23 stock in FY22. 

Capital expenditure totalled £182.9m in support of the planned 
automation programmes at Lichfield and Atlanta; technology 
investments into digital platforms, business systems and infrastructure 
in support of the development of the marketplace integration platform 
required for Partner Fulfils; continued optimisation of the customer 
experience in support of new features and improvement in conversion; 
and investments in support of ASOS’ progress against our data strategy.

Mat Dunn 
Chief Operating Officer and Chief Financial Officer

1  Diluted earnings per share for the year to 31 August 2021 has been restated. 
The previously disclosed number was 125.5p, and further information on the 
change can be found in Note 9, page 136 of the Financial Statements.

As a consequence of moving to the new commercial model, we will 
right-size our stock portfolio in the first half resulting in a non-cash 
write-off of £100m–£130m. Given the exceptional nature of the 
write-off, it will be treated as an adjusting item. We will begin to 
operate with lower stock levels in the second half due to the lead 
time on orders and deliveries. In addition to this, we expect c.£40m 
of adjusting items relating to the change programme, and Topshop 
brand amortisation.

We have reviewed our capital expenditure for FY23 and taken action 
to reduce spend appropriately, while still ensuring our long-term 
competitiveness. As a result, we are reviewing the phasing of our 
automation projects in Atlanta and Lichfield to better align with 
expected capacity requirements. We will, however, continue with 
purposeful technology investments in customer experience and 
digital improvements. 

Taken together, over the next 12 months, we expect:

•  The combination of lower freight costs (c.100bps), the measures 
taken in support of the new commercial model and a lighter cost 
structure to more than offset the impact of both inflationary 
headwinds in our cost base and expected cost of elevated return 
rates over the next 12 months. 

•  H1 loss driven by the usual profit phasing and exacerbated by 
elevated markdown to clear stock resulting from the change 
in commercial model, with the contractual freight rate decline 
year-on-year and cost mitigations expected to mostly benefit 
the second half.

•  Capex of £175m-£200m, below the previously guided £200m-£250m 

mid-term range.

•  An expected free cash flow in the range of (£100m)-£0m, with 

the business expected to return to cash generation in the second 
half as the new commercial model begins to have a positive impact 
on gross margin and working capital, and the cost reduction 
impacts accelerate.

•  To navigate the continued macroeconomic volatility, we have 

agreed additional financial flexibility through the renegotiation 
of core banking covenants, with cash and committed facilities 
of over £650m at year end.

In conclusion, we are fully focused on creating long-term sustainable 
growth, and are confident that these short-term operational 
measures, combined with a longer-term focus on creating a more 
digitally based organisation, with a more efficient operating model, 
a reinvented customer acquisition dynamic, and a global footprint 
that optimises capital allocation, will enable us to deliver on our 
strategic ambitions. 

031

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

In September 2021, we launched 
our new 2030 Programme 
for Fashion with Integrity, 
reaffirming our commitment 
to doing business responsibly 
by minimising our impact on 
the planet and delivering 
positive benefits for people. 

Read our FY21 FWI Progress 
Update report on asosplc.com/
fashion-with-integrity

This report provides a further 
update on our FY22 progress 
towards these goals. More details 
on these, and performance 
against our KPIs for FY22, will be 
published in our next Progress 
Update report in April 2023.

This programme has four key 
goals: Be Net Zero, Be More 
Circular, Be Transparent and 
Be Diverse. Underpinning each 
is a series of metrics and key 
performance indicators (KPIs) 
so we can measure and 
communicate our progress. 

Through this financial year we 
have focused both on embedding 
these KPIs within the business 
and beginning to deliver against 
our targets. We published our 
first ever Fashion with Integrity 
(FWI) Progress Update report in 
April 2022, reporting back on our 
results in FY21 and giving a 
glimpse into our key activities 
for FY22.

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ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022i

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For a full definition of our goals and KPIs and our latest full-year 
performance data for FY21, head to asosplc.com/fashion-with-integrity

Be Net Zero

KPI 01
Reduce Scope 1 and 2 emissions/
order by 87% by 2030 vs 2018/19 
baseline

FY22 update
We’ve rolled out an energy management system across all key 
operational sites with our partners, Amber Energy. This helps us to 
regularly track energy consumption as well as identify and deliver 
energy-efficiency projects. 

KPI 02
Reduce own-brand product 
emissions/£profit by 58% 
by 2030 vs 2018/19 baseline  
(Scope 3)

FY22 update
We’ve continued to engage our suppliers on sustainability. Over 70% 
of Tier 1 and 22% of Tier 4 factories by volume have now completed 
the Higg FEM (Facility Environmental Module), offering a view into their 
environmental performance. We also held a supplier webinar series 
and directly engaged with a proportion of our Tier 1 & 4 factories on 
reducing carbon and energy use.

KPI 03
Reduce transportation 
emissions/£profit by 58% by 
2030 vs 2018/19 baseline

FY22 update
We’ve explored ways of engaging customers on less carbon-intensive 
delivery methods and are looking at more ways to do this across key 
territories. We have set up a new partnership with Maersk for the 
inbound movement of goods and, to support this, together we are 
developing a sustainability roadmap.

KPI 04
Two-thirds of partner brands 
(by emissions) signed up to 
setting targets in line with 
Science Based Targets initiative 
requirements by 2025 (Scope 3)

FY22 update
We’ve engaged over 300 partner brands through a new self-assessment 
questionnaire which has been updated to include information on their 
environmental impact and carbon emission reduction targets. We’ve 
also started to create open resources to guide and educate brands 
towards reducing emissions and setting verified Science-based Targets.

033

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Fashion with Integrity continued

For a full definition of our goals and KPIs and our latest full-year 
performance data for FY21, head to asosplc.com/fashion-with-integrity/

Be More Circular

Be Transparent

KPI 01
100% of own-brand products 
made from recycled or more 
sustainable materials by 2030

KPI 01
100% of ASOS own-brand 
products will have supply chains 
mapped to raw material level 
by 2030, extending our existing 
supply chain mapping

FY22 update
We’ve developed and rolled out 
a new sustainable material 
certification database, 
onboarding our largest 
sustainable material suppliers. 
We’ve also expanded our list 
of approved more sustainable 
materials to include materials 
such as ECONYL® regenerated 
nylon and TENCEL™ x REFIBRA™.

KPI 02
We commit to defining our 
public-facing circularity 
strategy by 2023 so we 
can embed circular design 
principles by 2030

FY22 update
In November, we co-published an 
external version of our circular 
design guidebook with the Centre 
for Sustainable Fashion, UAL. 
In June, we launched our second 
circular design collection, building 
on what we learnt from our first 
collection at the start of FY21.

KPI 02
100% of partner brands on 
ASOS will have committed to 
the Transparency Pledge and 
ASOS Ethical Trading policy 
by 2025

FY22 update
We’ve completed 536 audits 
since September 2021, covering 
73% of our supply chain. All 
suppliers inherited from the 
acquisition of Topshop, Topman, 
Miss Selfridge and HIIT have now 
been audited. As part of our work 
on mapping our raw material 
supply chain, we’ve mapped 
75% of our viscose supply chain 
(Tiers 1-5).

FY22 update
Our self-assessment 
questionnaire for partner 
brands has been updated 
to include, as a minimum 
requirement, their commitment 
to sign the Transparency pledge. 
A new third-party brands Ethical 
Trade Policy was published on 
the ASOS Plc website with 
communications sent to all 
third-party brands in May.

KPI 03
100% of own-brand packaging 
will be made from recycled 
materials and be widely 
recyclable by 2025

FY22 update
As part of our commitment to 
reduce the amount of packaging 
we use, we removed unnecessary 
product packaging from Topshop 
and Topman ranges. 

KPI 03
From 2023, we will publish annual 
human rights strategy and 
implementation reports for 
independent monitoring by 
existing partners and external 
campaign groups

FY22 update
We’ve started a Human Rights 
saliency assessment which will 
help us to prioritise our activities 
in this area.

KPI 01

At least 50% female and 

over 15% ethnic minority 

representation across our 

combined leadership team by 

2023 and at every leadership 

level by 2030

FY22 update

Female representation across 

combined leadership team 

has increased to 45% with 

ethnic minority representation 

increasing to 10%. We’ll report 

more on these figures in 

April 2023.

KPI 02

FY22 update

Over 40% female representation 

Female representation across 

in Technology, Product 

these roles has increased to 31%.

Management and Data Science 

roles by 2030

KPI 03

FY22 update

Zero statistically significant 

differences in engagement 

This year, we’ve taken a number 

of steps to ensure everyone at 

scores and functional attrition 

ASOS has the confidence to be 

rates across all demographics 

from 2030, with all ASOSers 

whoever they want to be. While 

there remains a 3pt difference 

able to be their authentic selves 

between our highest and lowest 

at work

engaged demographics, we are 

closing the gap.

KPI 04
Facilitate programmes for 
recycling and reuse in key 
markets by 2030

FY22 update
As part of the launch of our 
second Circular Design Collection 
in June, we launched a 
partnership with pre-loved 
clothing resale platform Thrift+, 
making it easier for our 
customers to extend their 
clothes’ life.

KPI 04
Customers will easily be able 
to view and interact with 
information on the sustainability 
credentials of 100% of ASOS 
brand products by 2030

FY22 update
This remains really important to 
us, so we are actively working on 
trialling solutions, including using 
QR codes on product labels to 
give more transparency.

KPI 04

FY22 update

We’ll publish a Diversity, Equity 

We are working to develop this 

and Inclusion strategy and 

strategy, which includes a range 

roadmap for the ASOS platform, 

of external programmes. We 

our customers and our people 

successfully partnered with the 

by 2023

British Paralympic Association, 

kitting out ParalympicsGB teams 

at the Tokyo and Beijing Games 

for formal and ceremonies wear. 

We also launched our second 

South Asian wedding collection 

and developed a new partnership 

with the Safe Space Alliance for 

Pride 2022. 

034
034

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022KPI 01

FY22 update

KPI 01

FY22 update

100% of own-brand products 

made from recycled or more 

sustainable materials by 2030

We’ve developed and rolled out 

100% of ASOS own-brand 

We’ve completed 536 audits 

a new sustainable material 

products will have supply chains 

since September 2021, covering 

certification database, 

onboarding our largest 

mapped to raw material level 

73% of our supply chain. All 

by 2030, extending our existing 

suppliers inherited from the 

sustainable material suppliers. 

supply chain mapping

We’ve also expanded our list 

of approved more sustainable 

materials to include materials 

such as ECONYL® regenerated 

nylon and TENCEL™ x REFIBRA™.

acquisition of Topshop, Topman, 

Miss Selfridge and HIIT have now 

been audited. As part of our work 

on mapping our raw material 

supply chain, we’ve mapped 

75% of our viscose supply chain 

(Tiers 1-5).

KPI 02

FY22 update

KPI 02

FY22 update

We commit to defining our 

In November, we co-published an 

100% of partner brands on 

Our self-assessment 

external version of our circular 

ASOS will have committed to 

design guidebook with the Centre 

the Transparency Pledge and 

for Sustainable Fashion, UAL. 

ASOS Ethical Trading policy 

questionnaire for partner 

brands has been updated 

to include, as a minimum 

public-facing circularity 

strategy by 2023 so we 

can embed circular design 

principles by 2030

In June, we launched our second 

by 2025

circular design collection, building 

on what we learnt from our first 

collection at the start of FY21.

requirement, their commitment 

to sign the Transparency pledge. 

A new third-party brands Ethical 

Trade Policy was published on 

the ASOS Plc website with 

communications sent to all 

third-party brands in May.

KPI 03

FY22 update

KPI 03

FY22 update

100% of own-brand packaging 

As part of our commitment to 

From 2023, we will publish annual 

We’ve started a Human Rights 

will be made from recycled 

materials and be widely 

recyclable by 2025

reduce the amount of packaging 

human rights strategy and 

we use, we removed unnecessary 

implementation reports for 

saliency assessment which will 

help us to prioritise our activities 

product packaging from Topshop 

independent monitoring by 

in this area.

and Topman ranges. 

existing partners and external 

campaign groups

Be Diverse

Governance

KPI 01
At least 50% female and 
over 15% ethnic minority 
representation across our 
combined leadership team by 
2023 and at every leadership 
level by 2030

FY22 update
Female representation across 
combined leadership team 
has increased to 45% with 
ethnic minority representation 
increasing to 10%. We’ll report 
more on these figures in 
April 2023.

and

reporting

KPI 02
Over 40% female representation 
in Technology, Product 
Management and Data Science 
roles by 2030

FY22 update
Female representation across 
these roles has increased to 31%.

KPI 03
Zero statistically significant 
differences in engagement 
scores and functional attrition 
rates across all demographics 
from 2030, with all ASOSers 
able to be their authentic selves 
at work

FY22 update
This year, we’ve taken a number 
of steps to ensure everyone at 
ASOS has the confidence to be 
whoever they want to be. While 
there remains a 3pt difference 
between our highest and lowest 
engaged demographics, we are 
closing the gap.

KPI 04

FY22 update

KPI 04

FY22 update

Facilitate programmes for 

recycling and reuse in key 

markets by 2030

As part of the launch of our 

Customers will easily be able 

second Circular Design Collection 

to view and interact with 

This remains really important to 

us, so we are actively working on 

in June, we launched a 

partnership with pre-loved 

information on the sustainability 

trialling solutions, including using 

credentials of 100% of ASOS 

QR codes on product labels to 

clothing resale platform Thrift+, 

brand products by 2030

give more transparency.

KPI 04
We’ll publish a Diversity, Equity 
and Inclusion strategy and 
roadmap for the ASOS platform, 
our customers and our people 
by 2023

making it easier for our 

customers to extend their 

clothes’ life.

FY22 update
We are working to develop this 
strategy, which includes a range 
of external programmes. We 
successfully partnered with the 
British Paralympic Association, 
kitting out ParalympicsGB teams 
at the Tokyo and Beijing Games 
for formal and ceremonies wear. 
We also launched our second 
South Asian wedding collection 
and developed a new partnership 
with the Safe Space Alliance for 
Pride 2022. 

Since September 2021, we have further developed 
and embedded our business-wide approach to ESG 
governance. We launched our ESG Committee in 
March 2022 (more information can be found on page 82), 
and its remit is to review how we are delivering our FWI 
strategy, and how we manage wider ESG risks and 
opportunities. To support this Committee, we have 
created two internal working groups: the FWI Working 
Group, which meets monthly, and the Governance 
Working Group, which meets bi-monthly. Both have 
helped to drive forward FWI and the wider ESG agenda.

We have completed our first Task Force on Climate-
related Financial Disclosures (TCFD) risk assessment, 
more information on which can be find at 
asosplc.com/fashion-with-integrity/limited-assurance. 
We’ve also responded to the CDP Climate & Water 
questionnaires for the first time and continued to 
respond to benchmarks such as the Sustainable Apparel 
Coalition Brand and Retail Module. We were proud to 
be the top-scoring British company in the 2022 Fashion 
Transparency Index, again showing our commitment 
to a more transparent future for fashion.

On 29 July 2022, the UK’s Competition and Markets 
Authority (CMA) announced that it had opened an 
investigation into certain fashion retailers, including 
ASOS, following the publication of the Green Claims 
Code. ASOS is committed to playing its part in making 
fashion more sustainable, including providing clear 
and accurate information about its products, and is 
co-operating with the investigation, which is ongoing.

035

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Task Force on  
Climate-related Financial 
Disclosures (TCFD)

With the notable increase in frequency 
and severity of extreme weather events, 
there is growing public expectation for 
action around climate.

Both consumers and investors are pressing 
organisations to disclose how they contribute 
to climate change, how they will be impacted 
and how they address it. Sustainability and 
climate change has long been one of our 
principal risks (page 50) and our commitment 
to tackling climate change and creating a 
more sustainable future for fashion spans 
over a decade. 

This is our first response to the TCFD 
reporting recommendations and although 
we have included disclosures against all 
11 recommendations, there is room for 
improvement. We have included climate- 
related financial disclosures consistent with the 
TCFD’s Recommendations and Recommended 
Disclosures (detailed below) with the exception 
of Strategy (a) and Strategy (b).

This has been recently reinforced by our new 
2030 vision for Fashion with Integrity (FWI), 
centred around four key goals to become 
a more diverse, net-zero business with 
transparency and circularity at its heart.

Read more about FWI on pages 32-35.

We also understand that climate change is not 
just a future threat but a subject impacting the 
business and its strategy today. We welcome 
the TCFD framework and are happy to disclose 
our first response to these reporting 
recommendations this year.

Strategy (a)

Describe the climate-related risks and 
opportunities the organisation has identified 
over the short, medium, and long term:

•  The physical risk assessment disclosed in 
this report only considered ASOS direct 
operations and the ASOS own-brand 
supply chain. Although these provide the 
most direct risk to ASOS, we understand 
that there will be physical climate risks 
associated with our partner brands and 
within the wider distribution supply chain. 
We will look to include these aspects of the 
ASOS business in future assessments in 
the short term (1-2 years).

Strategy (b) 

Describe the impact of climate-related risks 
and opportunities on the Company 
businesses, strategy, and financial planning:

•  We have described the impact of 

climate-related risks and opportunities 
on our Company’s business and strategy 
using a qualitative approach. In future 
assessments in the short term (1-2 years), 
we will look to disclose the financial 
impacts of the assessed risks and 
opportunities and provide further detail 
on how they affect financial planning. 

•  We will also ensure that in future 

assessments in the short term (1-2 years), 
we will drive more consistency between 
different risk and opportunity types to 
ensure they are comparable with regard to 
their impact on the business. In this report, 
the individual severity of physical risk 
exposure (of low/medium/high within the 
individual risk narrative) has been disclosed 
in relation to each individual assessment 
methodology and is therefore not directly 
comparable with other risk types.

TCFD 2021 revised annex – 11 disclosure recommendations

GOVERNANCE

RISK MANAGEMENT

METRICS AND TARGETS

a)  Describe the board’s oversight of climate-related 

a)  Describe the organisation’s processes for 

a)  Disclose the metrics used by the organisation 

risks and opportunities. 
— page 37

identifying and assessing climate-related risks. 
— page 44

b)  Describe management’s role in assessing and 

managing climate-related risks and opportunities. 
— page 37

b)  Describe the organisation’s processes 
for managing climate-related risks.  
— page 44

c)  Describe how processes for identifying, 

assessing, and managing climate-related 
risks are integrated into the organisation’s 
overall risk management. 
— page 44

STRATEGY

a)  Describe the climate-related risks and 

opportunities the organisation has identified 
over the short, medium, and long term. 
— pages 38-44

b)  Describe the impact of climate-related risks and 

opportunities on the organisation’s businesses, 
strategy, and financial planning. 
— pages 38-44

c)  Describe the resilience of the organisation’s 
strategy, taking into consideration different 
climate-related scenarios, including a 2°C 
or lower scenario. 
— pages 38-44

036

to assess climate-related risks and 
opportunities in line with its strategy and 
risk management process. 
— page 44

b)  Disclose Scope 1, Scope 2, and, if appropriate, 
Scope 3 greenhouse gas (GHG) emissions, and 
the related risks. 
— page 44

c)  Describe the targets used by the organisation to 
manage climate-related risks and opportunities 
and performance against targets. 
— pages 33-35 and 44

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022PLC Board

ESG Committee

Chair 
Non-executive Director

Meeting 
Quarterly

ASOS Exec

FWI Working Group

Chair 
General Counsel & Company 
Secretary

Governance Working 
Group

Chair 
General Counsel & Company 
Secretary

Environment

Social

Governance

Planet

People

i.e. Corporate Governance, Risk, Policy, 
Codes of Business Conduct, etc.

Governance
Climate-related risks and opportunities 
are reviewed at the highest level of our 
Company. We have recently evolved our 
corporate governance structure regarding 
environmental, social and governance (ESG) 
issues, including climate change, in recognition 
of the importance of these issues to the 
future of the business.

The highest level of governance is the 
Board-level ESG Committee, a delegated 
body of Non-executive Directors which 
provides oversight on behalf of and to the 
ASOS Plc Board in relation to the Group’s 
ESG strategy and activities, including around 
the subject of climate change. The ESG 
Committee meets formally four times per 
year and feeds back to the ASOS Plc Board 
after every meeting. It is led by Independent 
Non-executive Director Eugenia Ulasewicz and 
is comprised of independent Non-executive 
Directors Karen Geary and Mai Fyfield, as well 
as ASOS Founder and Non-executive Director 
Nick Robertson. Eugenia Ulasewicz and Karen 
Geary are members of Chapter Zero, the UK 
chapter of the Climate Governance Initiative, 
and have experience of sitting on ESG 
Committees for other companies. This year 
the ESG Committee has focused on increasing 
its detailed understanding of the FWI 2030 
strategy and reviewing performance against 
goals, KPIs and key initiatives. It also approved 
the first FWI Progress Update report 
published in April 2022.

Reporting into this Board-level ESG 
Committee are our FWI Working Group and 
Governance Working Group, both chaired 
by the General Counsel & Company 
Secretary, Anna Suchopar, who acts as the 
key liaison between the ASOS Plc Board and 
the Executive team. These Working Groups 
are comprised of a cross-functional team 
of senior leadership, representing all key 
areas of the business. The FWI Working Group 
was responsible for the formation of the new 
FWI strategy announced in September 2021. 
The group oversaw the development of the 
strategy and associated commitments, 
including our verified science-based carbon 
reduction targets. The FWI Working Group 
meets monthly and the Governance Working 
Group meets bi-monthly, with both reporting 
updates to the ESG Committee on a 
quarterly basis. 

In addition, as sustainability and climate 
change has been identified as a principal risk 
(page 50), it is considered as part of the 
six-monthly risk review conducted by the 
Company’s Audit Committee and reported 
to the ASOS Plc Board annually. The General 
Counsel & Company Secretary has executive 
responsibility for wider ASOS risk management 
and ensures consistency in approach between 
all teams managing climate-related risks and 
opportunities. Executive remuneration is 
partly weighted towards FWI targets, which 
includes climate targets (see the Directors’ 
Remuneration Report on page 84).

037

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Task Force on Climate-related Financial 
Disclosures (TCFD) continued

Strategy
To better understand our climate-related 
risks and opportunities and their potential 
impacts on the business and our strategy, 
this year we conducted in-depth analysis with 
leading consultants, Willis Towers Watson. 
Together, we’ve conducted scenario analysis 
to identify and understand the potential risks 
and opportunities for ASOS over relevant 
time horizons. These scenarios are not 
predictions or forecasts, however they 
provide the business with a directional 
understanding of how the business may be 
impacted in the future, depending on how 
trends may continue or change. The scenario 
analysis completed assesses two primary 
types of risk and opportunity: physical risks 
and opportunities, and transition risks 
and opportunities.

Physical

Methodology
Physical risks are related to the physical 
impacts of climate change and include both 
acute events and chronic shifts. Acute 
physical risks, such as flooding and wildfire, 
are happening today but are expected to 
worsen for given regions in severity and/or in 
occurrence (frequency) in the future. Chronic 
physical risks are longer-term in nature and 
include changes in climatic conditions such 
as heat stress, drought and sea level rise. 

The methodology used to evaluate the 
physical risks to ASOS’ business considered 
two plausible climate scenarios, as defined 
by the Intergovernmental Panel on Climate 
Change (IPCC): a below 2°C scenario 
(1.5°C scenario) and a 4°C scenario, in line 
with IPCC representative pathways (RCP) 
and shared social economic pathways (SSP) 
RCP 2.6 (SSP1) and RCP 8.5 (SSP5) 
respectively. In a below 2°C scenario, the 
transition to a lower carbon economy has 
occurred although there will still be some 
significant physical risks. In a 4°C scenario, 
minimal transition has occurred, and the 
physical risks will dominate. Acute and chronic 
physical risks have been assessed for 2030, 
2050 and beyond to 2100 under the RCP 
scenarios, along with the present-day outlook.

Asset by asset exposure analysis for a range 
of climate risks at the present day, as well as 
for future projections, was undertaken for 
ASOS’ own operations (offices, fulfilment 
centres, returns processing centres), Tiers 1-3 
of ASOS own-brand supply chain, and key raw 
material sourcing regions (Tier 5) for two 
most-used natural materials: cotton and 
viscose. All ASOS operational assets were 
analysed and for the ASOS own-brand supply 
chain, 45 out of the top 50 suppliers by value 
were assessed. This totalled 265 supply chain 
locations across Tier 1-3 and represented 
60% of the total own-brand intake value and 
62% of all materials by weight. Partner 
brands fell outside of scope for our first 
scenario analysis this year, however, we will 
look to include these in future assessments 
in the short term (1-2 years).

Data used for this analysis includes leading 
models and databases used within the 
insurance industry for pricing of risk; climate 
models; published research; and information 
from the IPCC. The climate risks are derived 
from several data sources including Willis 
Towers Watson’s own tools (Global Peril 
Diagnostic and Climate Diagnostic), data from 
Munich Re’s climate change hazard databases 
and Cotton 2040 initiative’s Planning for 
Climate Adaptation, and research findings 
from UKCP18, CCRA, ABI and the IPCC. 
Please note, risks impacting raw materials 
have only been assessed under the 4°C 
(RCP8.5) scenario, due to the source data 
used for this assessment.

Findings and mitigation actions
The physical climate risk profile of ASOS 
is heavily skewed towards the supply chain 
and global sourcing regions. While our own 
facilities and operations carry relatively 
small climate risk, the own-brand supply chain 
covered in this assessment is exposed to a 
variety of changes and possible negative 
impacts in both the low and high emission 
scenarios, now and throughout the century. 
Each physical risk has been assessed 
according to its unique modelled data and 
criteria. We have summarised the findings 
of this analysis to help communicate 
comparability between physical risks and 
how they change over time by each scenario. 
The summary findings and risk mitigation 
actions can be found overleaf. 

038

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Physical 
Risk 
Type

Physical Risk 
Description 

Low Emissions Scenario 
–1.5°C global warming 
(RCP2.6)

High Emissions 
Scenario –4°C global 
warming (RCP8.5)

Mitigation Actions

Chronic

Drought: Impacts water 
resources as well as cotton 
growing and forestry. 
Limited impact on own 
operations however there 
could be material impact 
for the supply chain, 
particularly for facilities 
which rely heavily on water 
for manufacturing, such as 
dyeing materials. 
Short-term drought can also 
affect yields particularly at 
key stages of the growth 
cycle of cotton.

Own operations: All offices 
and fulfilment centres have 
a very low or low exposure 
to drought.

Suppliers: 43% of ASOS’ 
suppliers covered in this 
analysis are currently 
considered to have at least 
a medium level of exposure 
to drought. Suppliers will see 
no significant increase to 
drought risk over time.

Chronic

Heat stress: Can impact 
the working conditions within 
facilities and require a level 
of adaptation to ensure the 
health & safety of workers. 
It can also pose a significant 
risk to cotton and viscose 
sourcing if regions are 
exposed to prolonged heat 
stress (temperatures 
consistently over 40°C).

Own operations: Currently, 
our fulfilment centre in 
Atlanta is the only location 
considered to be exposed 
to a high level of heat stress. 
No significant increase is 
anticipated to the current 
risk of heat stress in 
operations.

Suppliers: Currently, most 
of ASOS’ suppliers covered 
in this analysis have a 
medium or higher level of 
exposure to heat stress. 
Under this scenario, higher 
heat stress is developed by 
2030, which sustains to 
2050 and beyond.

Own operations: No mitigation actions 
currently due to low levels of risk but we will 
continue to monitor this risk to inform our 
approach as needed.

Suppliers: In calendar year 2021, 107 Tier 1 
(manufacturing level) facilities completed the 
Higg Index Facility Environmental Module (FEM) 
representing 45% of our own-brand intake by 
volume. This includes an assessment from either 
the WWF Water Risk Filter or the WRI Aqueduct 
Tool. Suppliers are then able to understand their 
water use and their water risk in a local context. 

Raw materials: Increasing transparency of the 
supply chain will give us better visibility of our 
exposure to drought to manage risks. Switching 
to 100% more sustainable cotton will mitigate 
this risk. This includes sourcing recycled cotton 
as an alternative to virgin cotton, as well as 
sourcing cotton from a certified standard such 
as Organic, which provides farmers with support 
and training in climate mitigating strategies, 
such as managing drought and identifying 
drought-resistant cotton seed varieties. 

Own operations: Ensuring appropriate health 
& safety measures in own operations, including 
heat management systems and air conditioning.

Suppliers: Working with suppliers closely and 
inspecting factories for sufficient ventilation 
systems and other relevant risks such as 
humidity, air quality and temperature.

Raw materials: Reducing our reliance on virgin 
cotton by increasing the volume of recycled 
cotton in our ranges. Increased transparency 
of our supply chain will support identification 
of direct risks and impacts.

Own operations: Offices 
under operational control 
see an increase in risk, 
whereas fulfilment centres 
do not see a change in risk 
profile.

Suppliers: By 2050, 62% of 
ASOS’ suppliers covered in 
this analysis could be 
exposed to at least a 
medium level of drought, 
rising to 88% by the end of 
the century.

Raw materials: By 2040, 
ASOS’ main cotton sourcing 
regions are likely to have a 
medium to high risk of 
short- and long-term 
drought.

Own operations: Some of 
our fulfilment centres, for 
example Atlanta, could see 
increased exposure to heat 
stress and annual heat wave 
days beyond 2050.

Suppliers: Currently, most 
of the suppliers covered in 
this analysis have a medium 
or higher level of exposure 
to heat stress. Under this 
scenario, higher heat stress 
is further developed by 
2030, increasing in severity 
beyond 2050.

Raw materials: Some 
sourcing regions for cotton 
are projected to have 
increased risk of heat stress 
by 2040, which would result 
in more days exposed to 
temperatures over 40˚C, 
posing significant risk to 
cotton yields.

Acute

Wildfire: Impacts key 
infrastructure including 
buildings, roads and utilities. 
Threat to human life, 
agricultural crops and 
forests. May cause 
disruptions to supply chain 
and distribution, and costs 
of raw materials like viscose.

Own operations: Currently 
there is no significant risk 
or significant increase over 
time under this scenario.

Own operations: Currently 
there is no significant risk 
or significant increase over 
time under this scenario. 

Own operations: No mitigation actions 
currently due to low levels of risk but we will 
continue to monitor this risk and review our 
approach accordingly.

Suppliers: Currently a 
medium proportion of 
ASOS’ suppliers covered 
in this analysis have a 
significant wildfire risk. 
By 2030, this risk is likely 
to increase slightly with 
more factories exposed 
to wildfire conditions.

Suppliers: By 2050s, this 
risk increases slightly in 
comparison to the low 
emission scenario.

Raw materials: By 2040, 
some cotton growing regions 
(e.g. India, Pakistan and US) 
could have material 
exposure to wildfire risk.

Raw materials: Increased visibility of our supply 
chain will give us a greater understanding of 
our exposure to high-risk regions. Reducing our 
reliance on virgin cotton will reduce this risk for 
the business.

039

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Task Force on Climate-related Financial 
Disclosures (TCFD) continued

Physical 
Risk 
Type

Physical Risk 
Description 

Low Emissions Scenario 
–1.5°C global warming 
(RCP2.6)

High Emissions 
Scenario –4°C global 
warming (RCP8.5)

Mitigation Actions

Acute & 
Chronic

Flooding: The key 
implications include damage 
to buildings and equipment, 
facilities access issues and 
possible delays in resuming 
operations in supply chain 
and distribution. It can also 
impact cotton crops and 
plantations. This includes 
the impacts from increased 
coastal and fluvial flooding 
and sea level rise.

Own operations: Flooding 
has very little contribution 
to the risk profile in the 
present-day with little 
change under this scenario 
as all locations continue 
to have a low exposure. 

Suppliers: A low number of 
ASOS’ suppliers covered in 
this analysis are considered 
as having an existing medium 
to high risk of flooding with 
no significant change 
over time.

Own operations: The risk 
specific to ASOS operations 
remains low overall.

Suppliers: The frequency of 
flood increases slightly for 
all exposed assets by 2030 
with no further risk increase 
to 2050 and beyond.

Raw materials: In the short 
term, river flood changes for 
cotton growing regions are 
not significant, although 
there is currently medium 
risk in some regions today. 
Coastal flood and sea level 
rise pose a more significant 
risk to certain regions 
by 2040.

Own operations: No mitigation actions 
currently due to low levels of risk but we will 
continue to monitor this risk and review our 
approach accordingly.

Suppliers: ASOS requires manufacturing 
facilities to complete the Higg FEM annually, 
this includes an assessment from either the 
WWF Water Risk Filter or the WRI Aqueduct 
Tool. Suppliers are then able to understand 
their water use and their water risk. 

Raw materials: Reducing our reliance on virgin 
cotton by increasing the volume of recycled 
cotton in our ranges. Increased transparency 
of our supply chain will support identification 
of direct risks and impacts.

Using the findings from scenario analysis, ASOS has identified climate migration as a potential significant social risk directly resulting from the chronic 
and acute climate-related risks. A description of this risk and mitigation actions are provided below.

Risk Description

Mitigation Actions

Climate migration (supply chain) – climate change is leading to the forced 
displacement of people and contributing to worsening living conditions. The 
Institute for Economics and Peace (IEP) estimates that by 2050, 1.2 billion 
people could be displaced globally due to climate change and natural 
disasters. A working paper by Cornell NCP highlights that by 2030 it is 
expected there will be massive internal displacement in Bangladesh, China, 
and Vietnam. These three countries are key sourcing regions for ASOS. The 
United Nations estimates that women make up 80% of climate refugees.

During FY23 we will complete a Human Rights Saliency Assessment to inform 
our forthcoming Human Rights Strategy and strengthen our Human Rights Due 
Diligence framework to protect workers, including those impacted or displaced 
by climate change.

Our ‘critical friendship’ with Anti-Slavery International (ASI) enables us to form 
relationships with relevant stakeholders on the ground, working to support 
those affected.

We are also strengthening our Global Framework Agreement with IndustriALL 
Global Union and working towards mature industrial dialogues for just worker 
representation.

Summary

According to the analysis completed, we can 
summarise that the most material physical 
climate-related risks for ASOS are drought, 
heat stress, wildfire and flooding. In the low 
emission scenario, the modelling suggests 
that all ASOS operations maintain low levels 
of risk in each area, with the supply chain 
experiencing some increased exposure to 
heat stress and wildfire risks up to 2050. 

In the high emission scenario, our analysis 
indicated that ASOS operations again 
experience generally low risk levels with 
some increase for drought and heat stress 
beyond 2050. For suppliers and raw materials, 
exposure to chronic and acute risks, in 
particular drought and heat stress, increases 
to 2050 and beyond with an increase in the 
severity of flooding and wildfires. 

Furthermore, we identify climate migration 
to provide a further social risk as these 
chronic and acute physical risks shift over 
time. Our mitigation actions largely focus 
around implementing our FWI programme, 
our sourcing strategy, and our ongoing work 
on human rights.

040

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Transition
Methodology
Transition risks and opportunities are 
affected by the pace and timing of 
decarbonisation of the global economy. It is 
affected by changes to markets, technology, 
policy and legislation and the behaviour of 
key stakeholders, including customers and 
investors. To understand these factors and 
their impact on ASOS we looked at two 
primary scenarios plausible with transitioning 
to a lower carbon economy: below ~1.5°C 
(achieving global net zero CO2 emissions 
by 2050) and below ~ 2°C. The approach 
to building scenarios follows guidance issued 
by the TCFD in their Guidance on Scenario 
Analysis for Non-Financial Companies 
document. The scenarios are constructed 
from a variety of sources, including the 
Shared Socioeconomic Pathways (SSPs) which 
informed the Sixth Assessment Report (AR6) 
developed by the Intergovernmental Panel 
on Climate Change (IPCC), the International 
Energy Agency (IEA) and the NGFS (Network 
for Greening the Financial System).

It is widely understood that risks associated 
with the transition to a lower carbon economy 
will manifest more quickly than the physical 
risks associated with climate change, and 
therefore different time horizons of 2025 
(short term) and 2030 (medium term) were 
used for this assessment. ASOS’ Be Net Zero 
KPIs and associated Science-based Targets 
are also aligned to this 2030 (medium term) 
time horizon. The assessment was conducted 
using the ASOS Enterprise Risk Management 
(ERM) impact and likelihood rating criteria to 
ensure consistency across wider ASOS risk 
assessments.

Risk and opportunity areas across ASOS’ 
entire value chain were discussed and agreed 
with Willis Towers Watson, leveraging its 
experience in conducting similar studies and 
using public domain research. These risks and 
opportunities were then assessed in terms of 
impact and likelihood via a series of subject 
matter expert interviews with senior business 
leaders across key ASOS departments, taking 
into consideration the full ASOS value chain.

Following the completion of the analysis it 
was understood that within the timescales 
reviewed, the two scenarios exhibited very 
similar risk and opportunity profiles, so for 
the purpose of this report the findings have 
been combined. 

Findings
The transition risk and opportunity areas 
assessed included: Policy & Legal, Technology, 
Market and Reputation. A breakdown of these 
areas and the individual topics assessed can 
be found below as well as a summary of the 
potential exposure experienced in both the 
short and medium term. 

Key

Risk

Opportunity

Not 
assessed

No risk/
opportunity

Lower 
exposure

Higher 
exposure

Risk

Risk name

Risk

Opportunity

2025

2030

2025

2030

01

a

b

c

d

02

a

03

a

b

c

d

04

a

b

c

Policy & Legal

Pricing of GHG Emissions (Scope 1 and 2)

Climate Change Litigation

Mandates and Regulation of Products

Enhanced Emissions-Reporting Obligations

Substitution of Existing Technologies to Lower Emission Options

Technology

Market

Reputation

Changing Consumer Preferences

Increased Cost of Raw Materials

Cost of Capital

Emissions Offset

Investment Risk

Stakeholder Risk

Employee Risk

041

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Task Force on Climate-related Financial 
Disclosures (TCFD) continued

Risk Description

Risk Impact

Opportunity

Mitigation/Response

Risk

01

Risk 
Type

l

a
g
e
L
&
y
c

i
l

o
P

Included the possible 
pricing of GHG emissions 
and/or a direct carbon tax. 
This risk area also includes 
mandates and regulation 
of products, climate 
litigation and enhanced 
reporting requirements. 

Network for Greening the 
Financial System (NGFS) 
has been used as a primary 
source for carbon price 
estimates. All figures 
represent mid-points 
between the highest and 
lowest regional forecasts 
for carbon prices. 

02

y
g
o

l

o
n
h
c
e
T

The substitution of existing 
technologies to lower 
emission options provides 
both an important risk 
and opportunity for the 
business.

The policy and legal 
category was not 
considered to provide any 
significant opportunities 
for our business at this 
stage.

Across the value chain, 
technology improvements 
towards lower-carbon 
alternatives will provide us 
the opportunity to reduce 
emissions, drive efficiency 
and improve quality.

As the ASOS Scope 1 and 2 
carbon emissions are 
relatively small, the impact of 
this risk remains moderate, 
using ASOS’ ERM scales. It is 
not expected that climate 
change litigation poses a 
significant risk and enhanced 
emissions-reporting 
obligations remains a low risk 
with the potential to increase 
beyond 2025, depending on 
the requirements brought 
into place. 

The most significant 
category within this area is 
mandates and regulation of 
products in key ASOS 
markets. This is already being 
experienced across some 
parts of the ASOS value 
chain (for example extended 
producer responsibility 
legislation in the UK and EU) 
and has the potential to 
become a more significant 
area beyond 2025 for wider 
product categories.

There is a risk that ASOS may 
fail to implement or take full 
advantage of these 
technologies, potentially 
resulting in a lack of 
competitiveness and 
increased requirement 
for investment.

There is also a risk of 
suppliers passing on the cost 
of their investment in such 
technology to ASOS.

 – ASOS is focused on reducing carbon 

emissions, with the setting of science-based 
targets which have been approved by the 
Science Based Targets initiative (SBTi).

 – ASOS reducing Scope 1 and 2 carbon 

emissions and targeting 87% reduction/
order by 2030 vs 2018/19 baseline year 
(page 33). This will reduce our exposure to 
any potential future GHG pricing mechanism 
which is mandated to a company’s direct 
operations.

 – Switching to more sustainable materials in 

both packaging and products with the goal of 
achieving 100% more sustainable materials in 
ASOS own-brand products by 2030 and 
100% of own-brand packaging made from 
more sustainable or recycled materials by 
2025 (page 34). Whilst this is currently a 
voluntary activity and target for us, it 
pre-empts and mitigates potential future 
regulation of products.

 – Improving transparency across the supply 

chain via Be Transparent FWI goals (page 34). 
This reduces policy and legal risks by allowing 
us to identify and fix issues and ensuring 
external partners and audiences can track 
our impact.

 – This year, we have started working directly 
with key ASOS suppliers that contribute to 
ASOS’ Scope 3 emissions to assess carbon 
reduction potentials via Carbon Tech 
Assessments (CTAs) and identify suppliers to 
take part in Aii’s Carbon Leadership Program¹, 
funded by ASOS. The programme will deliver a 
five-year action plan for suppliers, including 
key financial investments with payback 
periods. 

 – In calendar year 2021, 107 Tier 1 

(manufacturing level) facilities completed 
the Higg Index Facility Environmental Module 
(FEM) representing 45% of our business by 
volume. We are continuing to roll out FEM 
further down our supply chain, particularly to 
Tier 4 suppliers, who contribute the most to 
our supply chain carbon emissions, so we can 
identify opportunities to support suppliers in 
reducing their energy and carbon emissions 
with new and existing technology and clear 
payback periods.

 – Developing robust delivery plans for FWI 

goals to help prioritise the implementation 
of initiatives and the allocation of resource 
and investment to the right areas.

 – Working with key suppliers to trial new 

technology using lower-impact processes 
such as digital printing.

1   https://apparelimpact.org/apparel-impact-institute-carbon-leadership-project

042

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
Risk Description

Risk Impact

Opportunity

Mitigation/Response

Risk

03

Risk 
Type

t
e
k
r
a
M

Within the market in which 
we operate, several 
changes may result in risk 
and opportunities for 
ASOS. Changing consumer 
preferences are expected 
to intensify the potential 
increase in demand for 
more sustainable products 
and services. 

This risk area also includes 
the cost of raw materials, 
the cost of capital and 
voluntary emission offsets.

Not responding to these 
changing consumer 
preferences may result in 
residual risk. 

As the wider market moves 
to using more sustainable 
materials in packaging and 
products, it may result in an 
increased cost of these raw 
materials as demand and 
supply constraints interact. 
ASOS, like many fashion 
brands, aims to increase its 
use of more sustainable 
materials which may impact 
sourcing availability and 
strategy.

ASOS also has a commitment 
to achieving net zero carbon 
emissions across its value 
chain by 2030. Although it is 
expected that a large 
amount of these emissions 
will be eliminated via carbon 
emission reductions in line 
with our Science-Based 
Targets, a residual amount 
will need to be neutralised 
through emissions offsets. 
We have a target to be 
carbon neutral in our direct 
operations (offices, 
fulfilment centres, deliveries 
and returns) from 2025. The 
pricing and mechanisms for 
securing appropriate offsets 
across the value chain is 
uncertain. As we decarbonise 
the business and work to 
deliver our FWI goals ahead 
of 2030, the accuracy of 
these forecasts will improve.

Capitalising on this 
opportunity by catering 
to increased consumer 
demand for more 
sustainable products 
could provide a positive 
business impact in the 
future.

While wider market 
changes may create risk 
by increasing the cost of 
raw materials, increased 
demand coupled with 
support from 
governments and greater 
investment from the 
fashion industry may 
increase supply and 
reduce costs.

There is an opportunity 
to scale lower-emission 
technologies such as 
fibre-to-fibre recycling, 
which would increase yield 
of recycled fabric while 
reducing waste.

Building increased 
transparency of the 
supply chain and investing 
in sustainable materials 
will enable better security 
of supply and pricing.

Additionally, we are seeing 
across industry that the 
cost of capital can be 
reduced when linking 
financial instruments to 
ESG targets and positive 
performance. As the 
ASOS FWI strategy grows 
in maturity the opportunity 
to realise these benefits 
will become greater. 

There is an inherent risk 
that stakeholders, including 
customers, may perceive 
ASOS negatively. 
Conversely, effective 
delivery of efforts in 
sustainability may result in 
positive external perceptions 
of our business.

We can leverage this 
reputational shift and 
gain new and greater 
investment from investors 
by delivering against our 
FWI 2030 strategy and 
understanding and 
managing our wider 
ESG risk. 

Prospective employees 
are increasingly making 
decisions on where to 
work based on these 
factors.

Additionally, other key 
stakeholders such as 
NGOs and brand partners 
are increasingly 
interested in ASOS’ 
ESG performance and 
strategy. Meeting the 
requirements and 
expectations of those 
stakeholders will be 
important to maintain 
positive relationships 
into the future.

 – Continue investing in ASOS FWI goals to 

reduce carbon emissions and drive greater 
circularity across the business (pages 33-34).

 – Continue building transparency of the supply 

chain (Tiers 1-5).

 – Provide effective and accurate consumer 

communication to help customers make more 
informed purchase decisions and create 
further opportunities for customers to 
recycle, resell or donate pre-loved products.

 – Understanding the requirements and opinions 

of our stakeholders and ensuring we are 
reflecting these in our FWI strategy.

 – Delivering against our new 2030 FWI 

commitments and effectively communicating 
this progress to key stakeholders, externally 
and internally.

 – Continue to improve transparency in 

ESG reporting including further external 
assurance on data.

043

04

n
o

i
t
a
t
u
p
e
R

The perspectives of key 
stakeholders as the 
global economy transitions 
to a low-carbon future 
will provide risk and 
opportunity for ASOS. 
It is understood that 
investors are increasingly 
knowledgeable and 
aware of sustainability 
when making investment 
decisions.

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Task Force on Climate-related Financial 
Disclosures (TCFD) continued

Summary
It is understood that ASOS will be exposed to 
both transition risk and opportunity between 
today and 2030, across all primary areas: 
policy and legal, market, technology, and 
reputation. The mandates and regulation of 
products are an existing risk which is likely to 
evolve between now and 2025 and beyond to 
2030. Technology will continue to transform, 
potentially creating risks but also unlocking 
opportunities for efficiency. The market in 
which ASOS operates is likely to change, with 
consumer preferences and the cost of 
materials shifting to present both risk and 
opportunity. Finally, the reputation of the 
Company will continue to be affected by the 
issue of climate change and managing our 
relationship with key stakeholders will be key 
to our future success. 

Risk management
Sustainability and climate change is named 
as one of our principal risks (page 50) and 
it is assessed and managed as part of our 
wider risk management approach. The 
analysis of climate change and sustainability 
risk has focused on both physical risks and 
transition risks.

Our assessment of physical climate-related 
risks has used leading models and databases 
within the insurance industry to ensure 
outputs are robust and comparable to 
Willis Towers Watson studies. The analysis 
conducted to understand our climate-related 
risks and opportunities associated with the 
transition to a lower-carbon economy has 
used the ASOS Enterprise Risk Management 
approach to ensure outputs are comparable 
across our wider risk landscape. The project 
team included representatives from the 
ASOS risk team, who fed into the process 
and reviewed its findings. 

ASOS has an ESG risk register which is 
formally reviewed every six months. This 
encapsulates multiple risks across the ESG 
landscape and feeds directly into our principal 
risks. The findings from the climate-related 
physical and transition risk and opportunity 
assessments will be fed into this ESG risk 
register to ensure alignment and a consistent 
management approach.

044

Metrics and targets
The metrics used to assess climate-related 
risks and opportunities are Scope 1, 2 and 3 
emissions, which are calculated and reported 
on an annual basis. You can find our latest 
full Scope 1-2 footprint for FY22 in the table 
below. Our Scope 3 footprint for our most 
recent full-year reporting cycle (FY21) is 
1,506,834 tCO2e. Due to the detail involved 
in calculating our Scope 3 emissions, we will 
be sharing our entire footprint for FY22 in 
our next FWI Progress Update report, which 
will be published in April 2023 on our website 
asosplc.com/fashion-with-integrity/
reports-and-policies/. 

In September 2021, we launched a new set 
of carbon reduction targets verified by the 
SBTi. These KPIs can be found on page 33. 
A full breakdown of our climate-related 
targets, 2030 goals and associated KPIs 
is available in our FWI 2030 strategy paper 
on asosplc.com/fashion-with-integrity/.

ASOS has published its carbon emissions 
since 2012 and has recently launched a new 
set of carbon reduction targets, verified by 
the SBTi in 2021. We have also recently 
committed to report our full Scope 1, 2 and 3 
carbon emissions on an annual basis, you 
can find these for the most recently 
completed reporting year (FY21) on our 
website asosplc.com/fashion-with-integrity/
reports-and-policies/.

We also publish our up-to-date Scope 1 and 2 
emissions in line with the Streamlined Energy 
and Carbon Reporting (SECR) requirements 
within this Annual Report, which can be found 
on page 108.

For FY22, we have also enhanced our reporting 
by seeking external assurance for our 
Scope 1 and 2 emissions for the first time. 
PricewaterhouseCoopers LLP (PwC) 
conducted an independent limited assurance 
engagement on selected GHG emissions 
data (shown with the symbol  ) for the year 
ended 31 August 2022 in accordance with 
International Standard on Assurance 
Engagements 3000 (revised), and the 
International Standard on Assurance 
Engagements 3410, issued by the International 
Auditing and Assurance Standards Board. 
A copy of PwC’s report and our methodology 
to which it relates is available on our website 
asosplc.com/fashion-with-integrity/limited-
assurance/. This will add further robustness 
to our data and transparency, and we will be 
working with PwC in the coming months to 
develop an assurance plan for wider FWI and 
ESG metrics.

In April 2022, we published our first FWI 
Progress Update report for FY21. This report 
includes updates across all our FWI metrics 
and targets for FY21, and progress made 
within the first half of FY22. We will be 
publishing our next FWI Progress Update 
report in the coming months for the FY22 
reporting period and integrating further 
ESG metrics and data points. 

This report will be available on our website  
asosplc.com/fashion-with-integrity/
reports-and-policies/.

Location based emissions

Unit of 
measurement

FY22

FY21

% change

Total global Scope 1 emissions from 
combustion of gas

Total global Scope 2 emissions from 
purchased electricity – location based

tCO2e

tCO2e

3,351

3,602

-7%

11,497

11,338

1%

Total global gross location based emissions tCO2e

14,848

14,940

-1%

Market based emissions

Total global Scope 2 emissions from 
purchased electricity – market based

Unit of 
measurement

FY22

FY21

% change

tCO2e

2,860

3,150 

-9%

Total global gross market based emissions

tCO2e

6,211

6,752

-8%

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Non-financial 
information statement

The table below constitutes the Company’s non-financial information statement as required by sections 414CA and 414CB of the Companies Act 2006. 
In addition, our website asosplc.com contains a wide range of non-financial information.

Reporting requirement

Relevant policies and documents 
which govern our approach

Annual Report section

Page

Environmental & social matters

•  Environmental Policy

•  Task Force on Climate-related Financial 

36-44

•  Responsible sourcing policies including 

chemicals, restricted substances, cotton, 
animal derived materials

•  Fashion with Integrity (FWI) 2030 

programme – Be Net Zero & Be More 
Circular goals

•  Group Tax Strategy

•  Stakeholder engagement

Disclosures (TCFD)

•  ESG Committee

•  FWI Report

•  Principal risks and opportunities

•  Section 172 statement

ASOSers

•  Code of Business Conduct

•  Our people

Human rights

•  Health & Safety Policy

•  Whistleblowing Policy

•  Stakeholder engagement

•  FWI Report

•  FWI 2030 programme – Be Diverse goal

•  Directors’ Remuneration Report – 

employee engagement

•  Directors’ Report – employment policies

•  Human rights policies on migrant workers, 
child labour, global framework agreement 
with IndustriALL

•  Whistleblowing Policy

•  FWI Report

•  Stakeholder engagement

•  Principal risks and opportunities

Anti-bribery & corruption

•  Code of business conduct

•  Audit Committee Report

•  Anti-Bribery & Corruption Policy

•  Directors’ Report

•  Gifts & Entertainment Policy

•  Data privacy

•  Cyber security

Risk management

•  Risk Management Standard

•  Risk management

•  ASOS Risk Taxonomy

Business model

Non-financial KPIs

•  Principal risks and opportunities

•  TCFD – climate-related risks

•  Business model

•  KPIs

•  FWI 2030 programme

82

32-35

48-53

20

10-13

20-23

32-35

87

107

32-35

20-23

48-53

72
106

46-47

48-53

36-44, 50

18-19

14-15

32-35

045

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Risk management  
at ASOS

At ASOS, we know we need to take risks 
to grow for tomorrow and at the same time 
protect ASOS and our ASOSers against 
unrewarded threats. 

Therefore, we seek conscious risk taking, 
empowering our people to take risks within 
our new framework, but also to pause and 
think about how to manage and control or 
mitigate the risks we are exposed to, and to 
escalate risks that are significant and or are 
outside of our risk appetite. 

Protect

Many of the risks we manage relate to 
compliance with the laws, regulations, and 
our own policies, which protect ASOS and 
our ASOSers today. We have a low appetite 
for breaches of these rules – in such cases, 
we work towards minimal risk taking.

In making the many strategic decisions that 
those ambitions require, we seek to take a 
proportionate level of risk for growth and 
competitive advantage – but we must take 
the right risks in the right way. We do this 
by identifying, understanding and managing 
risks in line with our risk appetite.

Our new Risk Management Standard applies 
to every part of our business and it has been 
evolved in a manner that is appropriate for 
our rapidly changing business and our unique 
culture. It empowers us to identify our key risks 
and opportunities and enables us to manage 
them appropriately to meet our strategic 
objectives and support sustainable growth. 

Our approach to risk management
Identifying risks and opportunities is a 
continual process, which plays a key part 
in our day-to-day decision-making and 
operations. Creating a culture that is 
risk-aware, while being opportunity-driven, 
enables us to continue to move at pace at 
what we do. 

Anticipate

Everywhere we operate, we are exposed 
to external risks. These are only increasing 
in prominence: regulatory change, conflict 
and civil unrest, pandemics, cyber-attacks 
and many others. Whilst external risks 
may be threats to achieving our strategic 
objectives, they can also present significant 
opportunity. Although we have little ability 
to prevent such risks from occurring, it is our 
choice as to how prepared we are, and how 
we respond. Our ability to anticipate and 
prepare for, or respond to, these can give 
us a competitive advantage. 

Grow

In the competitive markets in which we 
operate, we strive to improve how we do 
things, as well as to innovate and grow. 

Roles and responsibilities 
Our Board and Executive team’s priority 
is to protect and grow ASOS as a whole. 
To help them do this we have categorised 
our complete risk universe in the ASOS Risk 
Taxonomy. Each of the risks we document in 
our risk registers are linked to this Taxonomy 
so the information aggregates and flows in 
an organised way. This lets us see the full 
picture to make strategic decisions and 
allocate resources.

Understanding what may prevent us from 
achieving our strategy and how we are 
going to respond to these risks is key. 
This is underpinned by the information 
provided by all ASOSers when recording 
and escalating the risks that matter the 
most, in a consistent way. 

Protect

today’s values

Anticipate

what is on  
the horizon

Take risk to

Grow

for tomorrow

Establish the foundations to protect 
against unrewarded threats.

Look beyond today and bring the 
outside in.

Take the right risks, at the 
right time, in the right way.

Make it easy to manage risk.

Build resilience and beat the competition.

Make great things happen.

Proactive and forward-thinking, with real insights and intelligence to inform decision makers.  
Focus on the right things, with effective and efficient control proportionate to the risk.

046

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Risk appetite
Risk appetite is how much risk we are willing to 
take, or not take, for different types of risks. 
This is at the heart of our risk management 
approach, and our risk appetite helps us in 
taking the right risks, in the right way, at the 
right time to take advantage of opportunities. 
Our risk appetite is set by risk category and 
has been set and approved by the Audit 
Committee, to allow us to take and avoid risk 
in line with their mandate.

Our risk appetite is set by category of risk 
and operates on a 3-point scale ranging from: 
(i) risk averse, (ii) risk balanced and (iii) risk 
seeking. This 3-point scale informs the desired 
approach to the control environment, 
assurance plans and treatment of the risk 
and provides a framework for our ASOSers 
to operate within.

Risk assurance
Appropriate assurance and oversight of risk 
management is guided by our approach to 
risk appetite described above and echoes 
the ‘Three Lines of Defence’ model, where 
day-to-day responsibility for risk management 
lies with business control owners in the first line. 
The Risk team provide second line guidance, 
oversight, and challenge on risk management 
activities and facilitate the risk management 
process to provide insights and assurance to 
the Audit Committee and Board. Internal Audit 
deliver risk-based audits in the third line to 
provide independent assurance over key risks. 

R i s k Taxonomy

Risk Identification

Monitor & Review

Protect

Risk Analysis

Anticipate

Grow

Communicate

Risk Treatment

Risk Appe t i t e

O ur Risk exposure aggregates up

Board & Exec
Top risks from 
Company-wide basis

Exec Member with their  
Senior Leadership Team
Top risks from divisional  
or departmental basis

Risk & Control Owners
Individual risks and controls

Oversight and Strategy
• Obtain assurance over key risks and controls
• Company-wide focus on top risks and opportunities
• Set risk appetite – where to take risk, where you avoid risk
• Allocate resources proportionate to exposure and appetite

O

u

r 

R

i
s

k 

a

p

p

e

t
i
t

e c

a

s

c

Oversight and Execution
• Departmental focus on top risks and opportunities
• Make decisions in line with the ASOS risk appetite
•  Implement controls and mitigations proportionate  

to exposure and appetite

a

d

e

s 

d

o

w

n

Oversight and Management
• Individual assessment of risk and controls
• Manage risks within appetite
• Escalate key risks and concerns

047

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Principal risks
and opportunities

As a global company, our principal risks and opportunities are created 
through the complex nature of our operation, scale and ambition, and 
we know that emerging risks can change quickly and can be heavily 
influenced by the macroeconomic environment. This year has certainly 
demonstrated how quickly the risk landscape can evolve.

feel the impact of the COVID-19 pandemic through elevated supply 
chain costs and shifts in the employment market including talent 
availability, a competitive recruitment market and wage inflation. 
Combined with changing expectations regarding ways of working 
(particularly location and flexibility) it is harder to find and retain the 
right talent. 

Russia’s invasion of Ukraine and the subsequent ongoing war has 
impacted supply chains, people and operations worldwide. The 
knock-on effect on geopolitical and global financial instability, inflation, 
energy shortages and the resulting impact on cost of living is already 
impacting our people, customers and partners. In addition, whilst many 
government prescribed restrictions have been lifted, we continue to 

As we navigate these uncertainties and changes, we continue to scan 
the horizon to ensure that we identify emerging risks as soon as 
possible and react early where needed to either mitigate or take 
advantage of opportunities.

Risk movement key
↑ Increased risk  ↓ Decreased risk  ↕ Stable  ∆ New risk

Macroeconomic changes 

Supply chain disruption

Risk movement

↑

Risk movement

↕

Risk owner Chief Financial Officer 

Risk owner Group Supply Chain Director

What’s the risk?
Specific macroeconomic and geopolitical changes and uncertainty can 
influence our business by impacting our ability to trade across borders, 
influencing customer behaviours, diminishing our customer proposition, 
and, ultimately, impacting our financial performance. 

The Russian invasion of Ukraine, ongoing challenges from the COVID-19 
pandemic, and Brexit are all being felt. We are currently facing political 
unrest and instability, significant inflation which is causing a cost-of-living 
crisis and the associated risks of recession and labour availability in our 
supply chain remains challenging. We have already seen the increase 
in cost-of-living impacting ASOSers and our customers. Customer 
purchasing behaviour has changed, with returns increasing as 
customers have less disposable income. Inflation is seen right through 
the supply chain and globally we are facing into potential energy 
rationing this coming winter. 

How do we manage the risk? 
We continue to monitor the many and variable macroeconomic risks, 
resulting customer behaviours and market dynamics to put into place 
mitigating measures to prepare for any further volatility, including:

•  The Executive Committee and Operating Board continue to 

monitor, model and assess the potential outcomes and supply 
and demand impact of recession, inflation, geopolitical events 
(including COVID-19, Brexit and Russian invasion of Ukraine) and 
cost-of-living increases.

•  We have a diverse, multifaceted sourcing and supply chain involving 
multiple suppliers and locations to minimise an over-reliance on an 
individual country and/or supplier or brand, and so we can use our 
extensive network in the event of capacity or capability changes.

•  Further strengthening our balance sheet to improve resilience. 

What’s the risk?
Global or local supply chain disruption and/or crises (caused by events 
such as political unrest and global pandemic) cause issues in our 
inbound (e.g. supplier or carrier failures) or outbound (e.g. carrier or 
fulfilment centre disruptions) supply chain, which impacts our ability 
to deliver what our customers want, when they want it. 

The Russian invasion of Ukraine and our decision to cease trading in 
Russia has impacted our supply chain through increasing our inventory 
holding in Europe as well as causing significant inflation in our cost 
base. The impact of Brexit and the COVID-19 pandemic is still felt in our 
operations, for example, we continue to face disruption and congestion 
in US ports and have ongoing labour availability challenges. Whilst 
continuing to be challenging, we have learnt significant lessons about 
how to strengthen the resilience of our supply chain and continue to 
evolve this every year. 

How do we manage the risk?
•  Monitoring & Forecasting – we continuously monitor demand and 

availability to adjust intake accordingly.

•  We have multiple delivery methods, routes, ports and carrier 

strategies to minimise risk of disruptions.

•  Continuously evolving Supply Chain Business Continuity strategies 
and plans to respond to incidents and we have fed in the lessons 
learnt from the COVID-19 pandemic.

•  Creation of additional storage solutions to accommodate any 
anticipated stock build caused by disruptions to supply chain.
•  Automation of our fulfilment centres to increase throughput 

capacity and productivity.

•  Ongoing relationship management with carriers and suppliers to 

ensure early warnings of disruption and to agree mitigation actions.
•  Driving process improvements on stock visibility with our new Global 
Supply Chain Management Partner, improving lead time and cost.
•  Enhancing our contracts with carriers to drive clearer terms and 

requirements.

•  Designing and building our own inbound visibility platform for launch 

in FY23.

048

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Transformation projects fail to deliver required outcome

Data breach

Risk movement

↕

Risk movement

↕

Risk owner Chief Executive Officer

Risk owner Chief Technology Officer and General Counsel

What’s the risk?
We are going through several transformational changes to ensure 
the business continues to be successful as it evolves and grows. New 
technology, systems and processes are essential enablers to continuing 
to evolve at pace. At the same time, delivering transformation is complex 
and can cause disruption in the business as changes are implemented. 
This can lead to increased cost and lost opportunities. Transformation 
success is reliant on the right capability and capacity to deliver the 
changes and can be dependent on internal and external inputs. Issues 
with access to capability and capacity, or the execution of dependencies 
can cause delays and risk failure to deliver outcomes or adapt to the 
change. This can lead to business disruption and duplication, which can 
cause challenges in achieving strategic objectives. 

The focus this year has been on progressing core initiatives alongside 
further evaluation and prioritisation of strategic initiatives given the 
economic environment, leveraging internal and external opportunities. 
Whilst delivery confidence has increased with delivery plans further 
solidified, ambition levels have also increased for the coming years. 
The prioritisation of our transformation workstreams for FY23 will 
balance achievability with ambition and will focus on four actions 
targeted at improving ASOS’ ability to navigate the existing uncertainty 
by: renewing its commercial model and improving inventory management 
to increase flexibility within logistics operations; simplifying and 
reducing its cost profile; ensuring a robust and flexible balance sheet; 
and reinforcing the leadership team and refreshing the culture.

How do we manage the risk?
•  An Executive-led governance structure is in place to oversee the 
transformation. A Design Authority reviews proposed changes 
to assess integrity of design and viability of business case, with 
final business case approval granted by an Investment Board.

•  ASOS’ Transformation Management Office (TMO) has been 

established to drive and monitor transformation programmes, 
including managing transformation risks. 

•  The Transformation Portfolio is organised into Transformation 

Themes, with each Theme responsible for a set of transformation 
workstreams. Each Theme has an assigned responsible lead and 
Executive Sponsor. The Theme Lead and Executive Sponsor oversee 
and manage progress, risks, dependencies and impacts.
Internal and/or external assurance review exercises are used to 
validate progress and project readiness including delivery gates 
and programme health checks.

• 

•  Regular updates on progress and key issues and risks for the major 

programmes are provided to the ASOS Plc Board and Audit 
Committee. This is enabled by detailed programme management 
from the TMO.

•  Strategic Transformation objectives are embedded into the 

Executive team’s individual objectives.

What’s the risk?
As an online retailer, we use data for several different reasons, 
including to process orders, receive payment and engage with our 
customers on a regular basis. With c.26.4 million active customers 
worldwide, we work with a variety of third-party suppliers, and employ 
thousands of ASOSers – with that comes a lot of responsibility to 
protect the integrity of data being used and processed, and it means 
that we will always be a target for cyber threats. 

Deliberate theft or accidental loss of confidential ASOS or customer 
data, due to inadequate technical controls, employee breach, 
targeted attack, or error, could cause reputational damage, 
regulatory non-compliance and lead to significant financial penalties, 
and a loss of employee or customer confidence.

As an area of constant focus, we continue to drive improvements and 
this year we have:

•  Completed a Data Privacy Key Controls internal audit. 
•  Conducted a separate data protection maturity benchmarking 
exercise and are developing a roadmap to future-proof the Data 
Protection function, to support our broader business activities 
and enhance our privacy programme. 

•  Run a data breach ransomware business continuity scenario 
exercise with the Executive team, with learnings fed back and 
developed into a full response plan.

How do we manage the risk?
•  Our Data Protection Officer (DPO) is an independent role and 

can audit any information store used by ASOS or its contracted 
third parties.

•  The Data Protection team works across the business to make sure 
we have visibility of the collection, use and reuse of data and any 
new projects that require customer or employee data, while also 
putting in place the right training and awareness. Our Chief 
Information Security Officer (CISO) and DPO work together to 
ensure key data risk areas are prioritised and effective remediation 
or mitigation is put in place. 

•  Security controls and processes are assessed and updated 

continuously. The Cyber Security team continuously monitor 
for any internal or external signs of confidential data loss.
•  Data and security requirements are embedded within our 

Procurement and Legal processes.

•  Data protection training is provided to ASOS employees on an 

annual basis and awareness campaigns are rolled out on a more 
regular basis (e.g. Phishing tests).

049

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Principal risks and opportunities 
continued

Foreign exchange rate exposure

Sustainability and climate change

Risk movement

↑

Risk movement

↕

Risk owner Chief Financial Officer 

Risk owner Chief Executive Officer 

What’s the risk?
We are a UK-based global online retailer selling products to customers 
across the world in many different currencies. Global growth and the 
growing number of customers shopping with us from international 
markets will continue to give rise to foreign exchange risk exposures 
through both foreign currency denominated income and expenses, 
given our reporting currency is Pound Sterling. These foreign exchange 
risk exposures could have an adverse impact on our profitability. 

Our foreign exchange risk exposures have remained broadly consistent 
with the prior financial year, with the reduction in exposure to the 
Russian Rouble, from our exit of the Russian market, offset by growth 
in other international markets. However, we expect volatility in foreign 
exchange markets to be elevated over the next 12 months. 

How do we manage the risk?
•  We have evolved our foreign exchange risk management policy, so 
it remains robust and appropriate as our business operating model 
grows in complexity and our penetration of international markets 
grows.

•  Our foreign exchange risk management policy considers emerging 
macroeconomic risks, which could give rise to heightened volatility 
in foreign exchange markets.

•  We have increased the level of rigour in our financial planning and 
forecasting, including strengthening our lead indicators, which 
helps protect us against any adverse movements in foreign 
exchange rates.

•  We continue to preserve profitability through capitalising upon 

natural hedges where they are present and supplementing them 
with the use of foreign exchange hedging instruments in line with 
our foreign exchange risk management policy.

What’s the risk?
The topic of sustainability and the impact we have on the planet is 
being talked about more and more. Our Fashion with Integrity (FWI) 
programme has been central to our operations for many years now. 
However, we know that there is always more that we need to do in 
this area to meet our own expectations and those of our stakeholders, 
to make sure ASOS remains viable in the future.

We face both risks related to the transition to a lower-carbon 
economy and the physical impacts of climate change, through our 
operation and supply chain. This includes changes in technology, 
market risks and how the Company’s response to climate change 
affects its reputation. Physical risks can be event driven (acute) or 
longer-term shifts (chronic) in climate patterns. 

This year we have conducted a full analysis, in line with Task Force 
on Climate-related Financial Disclosures (TCFD) requirements, to 
understand our transition and physical risks and their impacts in more 
detail. This can be found in the TCFD Report on page 36. In addition, 
our new FWI strategy and commitments have been communicated to 
the market and we have stood up a Board-level ESG Committee and 
associated working groups at a senior leadership level to continue to 
drive progress in this space. Assurance work on carbon emissions has 
also taken place to add further robustness to ASOS data, more 
information can be found on page 36.

How do we manage the risk?
•  Working with partners to conduct specific climate risk assessments 

to better understand risks and impacts to the business.

•  Development of our FWI strategy, covering targets for Net Zero, 
Circularity, Diversity, Equity & Inclusion (DEI), and Transparency.

•  Reducing emissions through efficiency and carbon reduction 

projects, in support of Net Zero goals.

•  Materials sourcing strategy and proactive engagement with suppliers.
•  Further improving our systems and processes to accurately 

measure our environmental impact and reduce it.

050

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Cyber security incidents

E-commerce market dynamics and impact on our business

↕

Risk movement

↕

Risk movement

Risk owner Chief Technology Officer,  
Chief Information Security Officer

What’s the risk?
The cyber security landscape is continuously evolving, with threats 
becoming more sophisticated, aggressive and more frequent. 
Our Cyber Security team continues to improve our security policies, 
procedures and security capabilities, to reduce risks related to 
confidential data loss, malware infections, ransomware, phishing 
attempts, DDoS attacks and insecure third-party software.

In response to the Russian invasion of Ukraine, the latest guidance 
from the National Cyber Security Centre was reviewed and a series 
of improvements were implemented. In August 2022, a new CISO 
was appointed to continue driving and maturing a robust strategic 
approach to security across ASOS.

How do we manage the risk?
•  Our cyber strategy lays out our security and fraud prevention 

plan along with roadmaps for delivery of ongoing enhancements.
•  Our Cyber Security team implements and monitors security tools 
and controls to ensure effectiveness and efficiency of our security 
and fraud prevention operations.

•  We continue to seek out and work with independent third-party 
security specialists that provide periodic penetration and red 
team tests.

•  Multi-factor authentication across our business increases our 
protection against phishing and malware attacks, while cyber 
awareness campaigns keep ASOSers aware of cyber security.

•  We monitor the evolving threat and adapt our controls and 

processes accordingly.

Risk owner Chief Executive Officer

What’s the risk?
Our customers are experiencing an increasingly global and competitive 
e-commerce environment, including large scale multi-brand 
marketplaces, competitive fast fashion 20-something brands and 
e-commerce disruptors changing the way in which customers shop. 
Failure to evolve our business model, improve our product offer, and 
be top of mind for our audience in an increasingly competitive 
environment, could result in us losing opportunity and market share. 

Throughout this year we have revisited, refined and prioritised our 
strategy, aiming to stay on top of market dynamic risks, make the 
most of opportunities identified and prioritise investments in the 
right places. Our customers have been hit hard by the cost-of-living 
increases (as already discussed in the Macroeconomic risk) and 
are demonstrating reduced disposable income and more choiceful 
shopping. New customer acquisition remains a top priority. 

How do we manage the risk?
•  Market and Pricing Strategy to evolve our business model and to 

achieve our 10-year vision and three-year plan, and to maintain our 
growth trajectory. 

•  Continue to drive the uniqueness of our product offering via 
exclusive products and ranges only available on ASOS.com.

•  Leveraging our fashion credibility for 20-somethings, focusing on 

relevance through continuous reinvention and disruption. Delivered 
through style edits, exclusive products from brands, and at the 
same time, continuing to expand our diverse and inclusive products, 
including sustainable and modest ranges.

•  Continuous revision of our capital allocation and tight cost control 

to ensure we adapt our operations and investments to the evolution 
of the markets, ensuring we invest in customer experience to retain 
and grow our relevance to customers.

•  Use of technology and data to be more targeted and strategic in 
how we gain new customers and maximise the loyalty and lifetime 
value of existing customers through making our customer 
experience frictionless and inspiring.

051

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Principal risks and opportunities 
continued

Key third-party technology service provider failure

Ethical trade issues

Risk movement

↕

Risk movement

↕

Risk owner Chief Technology Officer 

Risk owner Chief Executive Officer

What’s the risk?
One of the key risks in our supply chain is of illegal or unethical practices, 
particularly the violation of labour rights and of workers safety caused 
by a lack of systems, processes, or resources to monitor traceability 
and transparency. At ASOS, we believe that it is our responsibility to 
ensure that those who are working in our supply chain have a safe 
working environment where human rights are respected and protected. 
Our stakeholders, including customers, want to be confident about 
where their products come from and want to be reassured those 
workers and the environment are not harmed in this process. 

Global regulatory scrutiny and increasing progress towards 
mandatory legislation in this area require us to be even more diligent 
when monitoring risks in our supply chain with a clear focus on 
prevention. This is now recognised and assessed within the Principal 
Risk: Failure to comply with legislation or regulation (see next page).

The current geopolitical unrest and macroeconomic challenges mean 
that we are facing increased risk of unauthorised subcontracting in 
factories due to cost inflation, we will work closely with our supply chain 
to monitor and manage this risk. In June 2022, we relaunched our 
revised audit methodology aligning with our FWI strategy to ensure 
we meet our external obligations on human rights due diligence. 

How do we manage the risk?
•  We have developed a series of policies and guidelines based on 
the Ethical Trading Initiative base code and ILO Fundamental 
Conventions, which suppliers are contractually obliged to agree 
to as part of the onboarding process. 

•  We monitor compliance with our ethical trade policies and 

requirements through our industry leading audit programme. 
This includes an Unapproved Subcontracting Policy to ensure 
we have full visibility of our supply chain in tiers 1-3.

•  The ASOS Code of Integrity (issued to all stock suppliers) includes 

a link to the ASOS Whistleblowing tool.

•  Our in-country Ethical Trade teams and third-party auditors 
monitor our supply chain and support mitigation/remediation 
where we do identify risks/issues.

•  Our Garment Technology teams check that the products we 
receive from our suppliers meet our quality standards and 
expectations before they go on our website.
In-country compliance testing and quality control facilities, 
with enhanced testing and reporting capabilities to identify 
issues at source.

• 

•  We have global partnerships with NGOs such as Anti-Slavery 

International, and the trade union IndustriALL Global Union, as 
well as in-country partnerships with local independent workers 
rights organisations. We work with these organisations to ensure 
we are proactive in identifying and remediating issues within our 
supply chain.

What’s the risk?
We rely on different technical services and systems throughout the 
customer journey, from website to fulfilment, to the product itself. 
This means that failure of systems and services due to a lack of 
resilience, system or service provider over-reliance or a lack of 
disaster recovery planning may disrupt our operations and overall 
business. Any failure in day-to-day operations can impact how we 
process or fulfil customer orders, potentially resulting in reduced 
customer proposition, lost opportunity and lost customer confidence.

How do we manage the risk?
• 

In August 2022, ASOS completed the migration of our last 
remaining systems out of our third-party-managed datacentre into 
Azure enabling us to fully leverage the resiliency available in the 
cloud and significantly reducing our risk profile.
In FY22 a dedicated Service Governance function has been created 
within Technology demonstrating our ongoing investment in service 
continuity and supplier relationship management. 

• 

•  Our Reliability Engineering practice regularly review the service 

providers critical to our customer journey to ensure they have the 
necessary level of resiliency in place.

•  All new suppliers go through a rigorous selection and onboarding 

process and our Procurement team monitors supplier performance 
on an ongoing basis.

052

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Failure to comply with legislation or regulation

Inability to attract and retain talent

Risk movement

↑

Risk movement

∆

Risk owner General Counsel

Risk owner Chief People Officer

What’s the risk?
The loss of talent or inability to attract new talent with the relevant 
capabilities and calibre leading to sustained increased workloads. 
Against this backdrop we are also seeing changing norms in ways of 
working – an increased desire for flexibility in location both home and 
abroad and significant cost of living inflation, which are all contributing 
to a decline in our employee proposition. Significant changes in 
leadership combined with the amount of organisational development 
ongoing may cause short-term uncertainty and a potential spike in 
attrition. This could impact our ability to successfully achieve our 
objectives and could impact key business areas for a significant period. 

The market for talent is candidate focused and pay inflation continues 
to grow rapidly across the board. Our ability to compete with the pay 
inflation required to acquire new and retain existing talent in key skill 
areas is becoming more challenging. Key FY22 leadership appointments 
included ASOS’ new CEO and Chair, who are focused on defining the 
Company’s new leadership team to deliver the ASOS Reimagined 
strategy and next phase of the Company’s growth. 

How do we manage the risk?
•  Assessment of the capability that we have and require.
•  Workforce planning and always on sourcing for talent covering 

both current and future talent.

•  Work on and amplify our employer proposition around DEI, 

reward, culture and dynamic working.

•  Continue to manage employee sentiment through engagement 
surveys and Vibe plans and engaging with our employee groups.

What’s the risk?
Strategic expansion into new business sectors creates new regulatory 
and governance complexities, as do unanticipated or increasingly 
difficult regulatory changes, policies or penalties, such as a new tax, 
in the countries where we operate. Corporate governance reform, 
product and consumer protection regulations, and the rapidly 
developing climate and environmental regulations increase our risk 
exposure. Robust processes are required to identify and monitor these 
changes and model their impacts, with resources needed to respond 
appropriately and in a timely manner. These developments could lead 
to increased operating costs or other financial impacts, including the 
potential for fines, litigation, business disruption and reputational 
damage if such risks are not adequately mitigated. 

We are seeing an increased complexity in this area due to external 
factors and new regulation on the horizon, such as UK SOX, increasing 
requirements within consumer, financial and potential climate change 
regulations as well as internal factors such as the authorisation of 
ASOS Payments UK as an electronic money institution and stepping 
up to premium listing. A new Head of Compliance role was established 
and joined the business in September 2022. In July 2022, 
the Competition and Markets Authority announced that it had opened 
an investigation into certain fashion retailers, including ASOS, following 
the publication of the Green Claims Code. ASOS is co-operating with 
the investigation, which is ongoing (see FWI report on page 35 for 
more information).

How do we manage the risk?
•  Tax risk reviews, liaising with local tax authorities and quarterly 
internal tax co-ordination meeting with the Tax Governance 
Committee.

•  ASOS Payments UK, as a FCA authorised electronic money 

institution in the UK, has established the essential regulatory 
governance and compliance controls are in place to meet our 
responsibilities in line with the requirements of the electronic 
money licence. This has included a dedicated individual responsible 
for maintaining the regulatory compliance and anti-money 
laundering compliance controls of ASOS Payments UK and ongoing 
horizon scanning for regulatory changes.
In November 2021, we stood up the Governance Working Group, a 
cross-functional group of senior leaders from across the business 
designed to ensure that ASOS is disciplined in its governance. 
•  Horizon-scanning and mapping and managing wider governance 

• 

risks and performance.

On our radar
The impact of COVID-19 and Brexit are 
still felt as described above, and the 
Russian invasion of Ukraine has caused 
further compounding impacts on supply 
chains, people and operations. Together 
these events are causing significant 
inflation and cost-of-living pressures, yet 
the full impact of this remains to be seen 
and globally we are heading into a difficult 
period. Customer behaviours are already 
reflecting this, and wage inflation is 
impacting the ability to attract and retain 
talent. We will continue to monitor these 
risks over the next year to ensure we 
are prepared to respond proactively 
and adapt to evolving and potentially 
increasing challenges. 

In addition to the significant uncertainty 
already discussed, we are also mindful 
of the following emerging risks and 
opportunities and continue to keep these 
on our radar:

•  Economic and financial pressures may 
lead to an increase in the risk of fraud, 
throughout our operations.

•  Technological industry disruptors, such 

as the Metaverse and Artificial 
Intelligence may change how customers 
interact with us, how we do business 
and what customers want. 

•  Staying competitive in emerging markets 
through identifying and completing the 
required infrastructure at the right time 
whilst balancing potential recession and 
inflation challenges.

• 

Increasingly sophisticated cyber 
security threats.

•  Enhanced activism and NGO activity 
particularly in the climate and ESG 
space.

•  Employee activism is still prevalent with 
employees seeing social media or other 
external channels as a way to escalate 
their grievances.

•  Trade unions have a stronger voice, and, 
as employees look for ways to increase 
pay or have their voices heard in 
different ways, there is a risk of union 
recognition.

•  Quiet Quitting is a newly coined phrase 
where employees are not giving any 
discretionary effort as they tire of not 
being appreciated by employers.

053

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Long-term  
viability 
statement

The preparation of the Viability Statement 
includes an assessment of the Group’s ability 
to continue in operation and meet its future 
commitments and liabilities as they fall due 
over the three-year period of assessment. 

Assessment of viability
The assessment of the Group’s viability commenced with a review 
of the liquidity headroom as at 31 August 2022, available through 
the Group’s cash, cash equivalents and debt facilities, taking into 
consideration a conservative view of a three-year forecast (the base 
case). It was based on the assumption that the Revolving Credit Facility 
(RCF), which matures in 2024, would be refinanced with increased 
finance costs and that the Convertible Bonds issued with a maturity 
date of 2026 would remain in place and unconverted. The assessment 
included the recent amendment to the Group’s Revolving Credit 
Facility agreement that was obtained in October 2022 – further detail 
is included within note 28 of the financial statements.  The forecast 
includes significant assumptions on decreased revenue growth due 
to suppressed consumer spending appetite and increased costs from 
the current cost of living crisis. 

Finally, the Group estimated the impact of severe but plausible 
scenarios aligned to the Group’s principal risks and uncertainties 
and identified the principal risks from pages 48-53 which could have 
a significant impact on the viability of the Group. These were then 
stress-tested with a combined scenario where the below risks were 
modelled as materialising over the three-year period. Where required, 
available mitigating actions were considered as part of the assessment. 
These include deferring capital investment spend and enhancing cost 
management practices in order to demonstrate a sufficient level of 
liquidity headroom during the viability assessment period.

Long-term plan and prospects
The group’s prospects are assessed primarily through its long-term 
planning process, which covers a period of three years, and is reviewed 
by the Board with involvement throughout from both the CFO and CEO.  
Three years is selected as the appropriate time period for the Group’s 
long-term plan as it allows an appropriate balance between the 
short-term characteristics of the business, such as demand cycles and 
changing consumer behaviour, and the need for longer term planning 
in relation to investment, supply chain and logistics planning. 

The Group considers the following in the assessment of the strategic 
planning cycle and the long-term assessment of the business:

•  The principal risks and uncertainties associated with the Group, 
and identification of new or changing emerging risks and how the 
Group responds to these. 

•  Macroeconomic trends within the global economy, geopolitical 

events, increasing costs, and market share. 

•  Changes in customer and competitor behaviour, potential wider 
consequences of reduced disposable income (from increased 
interest rates, fuel costs and inflation) and a loss of consumer 
confidence resulting in increased consumer saving.

•  Scope for further cost mitigation.

The assessment period
ASOS continues to adopt a three-year assessment period to assess 
the Group’s viability. The Board has determined that this assessment 
period to 31 August 2025 is appropriate because:

•  This period is consistent to that used for the Group’s strategic 

planning cycle as detailed above, and reflects the Directors’ best 
estimates of the future prospects of the business.

•  The Group does not earn revenue from long term contracts. 

Therefore changes to the Group’s long term plan are predominantly 
as a result of changes to sales and cost assumptions which are 
inherently more difficult to predict beyond three years. Both have 
been stress-tested as part of the viability assessment.

•  This period is also consistent with the structure of the long-term 

incentive scheme for senior management.

054

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Associated principal risk

•  Macroeconomic trends

•  Transformation projects fail 
to deliver required outcomes

•  Shift in e-commerce market 

dynamics

•  Supply chain disruption

•  Key third party supply chain failure

•  Foreign exchange rate exposure

•  Data breach

•  Cyber security incidents

•  Sustainability and climate change

Scenario

Description

Macroeconomic 
downturn and loss 
of market share

Global supply 
pressures

Working capital 
cash shock

Climate change

A global economic downturn began in FY22 and is forecasted to continue 
into early FY24 leading to reduced disposable income (from increased 
fuel costs and inflation) and a loss of consumer confidence resulting in 
increased consumer saving. Geopolitical events such as the Ukraine war 
and issues with global supply has elevated inflation. These factors contribute 
towards a contraction in customer demand, driving like-for-like decline 
across our business.

Management have applied a downside scenario with suppressed trading due 
to the economic uncertainty experienced during calendar year 2022. The 
scenario reflects an uncertain consumer outlook which reduces the projected 
annualised like-for-like sales growth contained within the base case during the 
3-year period under review by 4% across FY23 and FY24. No additional decline 
in growth has been applied for FY25 as it is assumed that markets will improve 
in that period, however the growth is applied to a lower FY24 position as a 
result of the reductions modelled in FY23 and FY24 as indicated above.

A degradation in Gross Margin due to:

•  Further disruptions in supply chain, leading to stock intake challenges; and

•  Further increases in one or more of: raw material costs; freight costs; and 
warehousing costs, without the ability to mitigate through price increases. 

Management has applied a downside scenario to reflect supply chain 
disruptions and adverse movements in foreign exchange rates for the three 
year period under review by decreasing the gross margin by 1% to 2% during 
the assessment period. These movements equate to gross margin outturns 
which are less than the average gross margin over the past 5 years, which 
represents results the Group experienced over recent previous significant 
economic events such as Brexit, Covid and increased inflation witnessed in 
2022. The sensitivities are therefore considered severe yet plausible.

A working capital outflow of £75m has been modelled, constituting an outflow 
of cash in year one of the assessment period as a result of current market 
conditions. In addition, the impact of any regulatory fines has been considered. 
Given the volume and nature of the customer and supplier data the Group 
holds as an online business, a serious data or security breach could see 
financial penalty levied against the Group. Management has modelled the 
impact to be equivalent to c. 2% of FY22 Group net revenue in year two of 
the assessment period, representing a severe but plausible midpoint of a 
penalty levied. 

Rising global temperatures and severity of extreme weather events, leading 
to a higher incidence due to fires and/or flooding to our warehouses and 
disruption to our global supply chain. Climate change may also lead to a 
reduction in revenue through a shift in customer behaviour. This could be 
considered as akin to the reduction in sales driven by the macroeconomic 
downturn and loss of market share. In practice, ASOS would protect revenue 
through diversification of sales, such as a shift into the second hand clothing 
market, or an increase in recycled and sustainably sourced products. Any 
impacts to margin, either due to a shift in product range or higher freight 
costs, are covered by the modelled reductions in gross profit margin included 
within supply chain disruption. 

The forecast cashflows incorporates current known cashflows to address 
climate change risks, including those associated with the Group’s Net Zero 
commitment. 

As part of a severe but plausible scenario Management have modelled a major 
incident in FY23 leading to a loss of 50% of our warehouse in Barnsley.

Further detail of the climate-related risks the Group faces, and our actions to 
mitigate these risks is provided in the Task Force on Climate-related Financial 
Disclosures section of the Annual Report on pages 36 to 44.

055

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Long-term viability statement  
continued

Reverse stress tests have also been performed on both the Group’s 
revenue and gross margin to see how far these would need to decline 
to cause a liquidity event. Such results would have to see over a 15% 
decline in sales over the base case, or a decline in gross margin from 
the base case of between 3% and 8% at the Group’s lowest liquidity 
points in the assessment period. Both are considered remote based 
on results of previous significant economic shock events, particularly 
on the basis that the Group is annualising the softer market growth 
and global supply chain crisis experienced this year.

The scenarios above are hypothetical and severe for the purpose of 
creating outcomes that have the ability to sufficiently threaten the 
viability of the Group; however, in the unlikely scenario of these acute 
circumstances materialising, ASOS has control measures in place that 
in practice would prevent and mitigate any such occurrences taking 
place. In addition, should the Group see such events unfold it has 
several mitigating actions it can implement to manage its liquidity risk 
as detailed above in order to demonstrate a sufficient level of liquidity 
headroom during the viability assessment period.

Taking into account the Group’s current prospects and principal 
risks  and uncertainties, the Directors confirm that they have a 
reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the three 
years to 31 August 2025.

Going concern
As a consequence of the work performed to support the viability 
statement above, the Directors also considered it appropriate to 
adopt the going concern basis in preparing the financial statements 
which are shown on page 123.

This Strategic report has been prepared in accordance with the 
requirements of the Companies Act 2006, has been approved and 
signed on behalf of the Board.

Mat Dunn 
Chief Operating Officer and Chief Financial Officer 
28 October 2022

056

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Board of Directors

Jørgen Lindemann  
Chair

José Antonio Ramos Calamonte 
Chief Executive Officer

Mat Dunn  
Chief Operating Officer  
and Chief Financial Officer

Patrick Kennedy  
Senior Independent Director and 
Chair of the Audit Committee

Mai Fyfield  
Independent Non-executive 
Director

Karen Geary  
Independent Non-executive 
Director and Chair of the 
Remuneration Committee

Luke Jensen  
Independent Non-executive 
Director

Nick Robertson  
Founder and Non-executive 
Director

Eugenia Ulasewicz  
Independent Non-executive 
Director and Chair of the 
ESG Committee

Anna Suchopar  
General Counsel & Company 
Secretary

057

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Board of Directors continued

Committee key

A Audit Committee

N Nomination Committee

Denotes Chair of a Committee

R Remuneration Committee

E ESG Committee

Jørgen Lindemann
Chair

Appointed: Non-executive Director in November 2021 and Chair in 
August 2022

External Appointments: Chair of Miinto and a board member of 
Bambuser AB

Experience: Jørgen has strong experience of leading digital-first 
businesses. He is chair of Miinto, the Danish-based online fashion 
marketplace, a role he has held since 2021, and he is also on the board 
of Bambuser AB, the Swedish-based global live video-shopping 
technology company. Jørgen is the former President and CEO of 
Modern Times Group (MTG), the Swedish-based digital entertainments 
business, where he worked from 1994 to 2020. He also sat on the board 
of Zalando as a non-executive director from 2016 to 2021. His other 
previous roles include chair of DreamHack, Turtle Entertainment and 
NOVA Broadcasting Group, non-executive director and co-chair of FTV 
Prima and CTC Media Inc, and non-executive director of Kongregate.

Committees

N

José Antonio Ramos Calamonte 
Chief Executive Officer

Appointed: June 2022

External Appointments: None 

Experience: Since taking over as ASOS’ Chief Executive Officer in 
June 2022, José has launched a multi-year plan to scale and grow 
the business in the UK and internationally. Supported by the Board 
and senior leadership team, José leads our c.3,000 ASOSers to give 
ASOS customers around the world the confidence to be whoever 
they want to be.

José joined the Group in January 2021 as Chief Commercial Officer, 
where he was responsible for leading and driving our product and 
trading strategy globally.

Prior to joining ASOS, José was chief executive officer at Portuguese 
fashion company, Salsa Jeans between 2019 and 2021. Before that, 
he led on commercial strategy for high-profile brands including Esprit, 
Carrefour Spain and Inditex during his 23-year career.

José has extensive multichannel experience, having worked across both 
online and physical retail, with expertise in trading, merchandising, price 
and promotion. He started his career at McKinsey & Company.

058

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Mat Dunn 
Chief Operating Officer and Chief Financial Officer

Appointed: Chief Financial Officer in April 2019 and Chief Operating 
Officer in October 2021

External Appointments: None 

Experience: Mat is a chartered management accountant with 
over 20 years of post-qualification experience. He has significant 
international experience in both developed and developing markets, 
as well as experience leading major commercial and functional 
improvement and transformation programmes.

Before ASOS, Mat held various financial planning, management and 
leadership positions at SABMiller plc from 2002, before joining EMI Music 
Limited as chief financial officer of their Global Catalogue division in 
2009. He returned to SABMiller plc in 2010, where he held the role of 
chief financial officer of Asia until 2014 before becoming chief financial 
officer of South African Breweries Limited from 2014 until 2015. In 2015, 
Mat joined the board of Britvic plc as chief financial officer.

Patrick Kennedy 
Senior Independent Director

Appointed: January 2022

External Appointments: Chair of Bank of Ireland Group plc and 
CarTrawler 

Experience: Over a 30-year career, Patrick has held a range of senior 
roles, having started at KPMG and McKinsey & Company. From 2006 to 
2014 he was chief executive of Paddy Power plc and before that worked 
for Greencore Group plc, including as chief financial officer. He is 
currently chair of Bank of Ireland, chair of CarTrawler, the B2B travel 
technology company, and honorary treasurer of the Irish Rugby Football 
Union. He was previously a non-executive director of Elan Corporation 
plc, where he chaired the Leadership, Development and Compensation 
Committee, and a non-executive director of Paddy Power plc, where he 
chaired the Audit Committee.

Committees

A

R

N

Mai Fyfield 
Independent Non-executive Director

Appointed: November 2019

External Appointments: Non-executive director of Roku, a US-listed 
entity, Nationwide Building Society, BBC Commercial and The Football 
Association Premier League Limited

Experience: Mai was chief strategy and commercial officer at Sky plc 
until October 2018, responsible for leading strategy and Sky’s 
commercial partnerships across the Sky Group. During her time at Sky, 
she was a key player in the growth and diversification of the business 
and has extensive international and digital experience. Prior to joining 
Sky in 1999, Mai spent eight years working as an economic advisor to 
blue-chip companies in a number of different industries, both in the UK 
and the US.

Committees

A

R

E

059

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Board of Directors continued

Committee key

A Audit Committee

N Nomination Committee

Denotes Chair of a Committee

R Remuneration Committee

E ESG Committee

Karen Geary
Independent Non-executive Director

Appointed: October 2019

External Appointments: Non-executive director of National Express 
Group plc, Sabre Insurance Group plc and PageGroup plc 

Experience: Karen is a former FTSE 100 HR director with an extensive 
track record in the technology industry. Between 1998 and 2013, Karen 
was with The Sage Group plc, where she built the HR function and was 
a member of the executive committee from 2004. Between 2014 and 
2016, Karen was chief people officer at Wandisco, Inc., based in the US. 
She was most recently with Micro Focus International, the FTSE 100 
software company, as chief human resources officer, having initially 
joined the business as a non-executive director and chair of the 
remuneration committee in 2016.

Karen brings over 20 years of executive leadership experience across 
start-up and listed blue-chip organisations, as well as international HR 
and business transformation experience across a variety of industries, 
particularly in Europe and the US.

Committees

N

R

E

Luke Jensen
Independent Non-executive Director

Appointed: November 2019

External Appointments: Executive director of Ocado Group plc, 
chief executive officer of Ocado Solutions Limited and non-executive 
director of Hana Group 

Experience: Luke is currently chief executive officer of Ocado 
Solutions, a position he has held since 2017 and joined the Board of 
Ocado Group plc, the FTSE 100 listed online grocer and technology 
company, in 2018. Prior to this, Luke was a senior advisor at Boston 
Consulting Group between 2015 and 2017, and between 2008 and 
2014, Luke held various roles at J Sainsbury plc, including group 
development director, where he was responsible for online and all 
customer-facing digital activities. Luke has extensive experience 
in logistics, strategy and technology in the retail sector, on an 
international scale.

Committees

A

N

060

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Nick Robertson
Founder and Non-executive Director

Appointed: Co-founded ASOS.com Ltd in 2000, and served as its 
Chief Executive Officer until September 2015, when he became a 
Non-executive Director

External Appointments: Non-executive director of AFCW plc and 
Gandys International Limited 

Experience: Nick’s career began in 1987 at the advertising agency 
Young & Rubicam. In 1991, he moved to Carat, the UK’s largest media 
planning and buying agency. In 1995, he co-founded Entertainment 
Marketing Ltd, a marketing services business. He is Chair of the ASOS 
Foundation, a registered charity funded by ASOS which works to 
improve the lives of young people in the UK and overseas through long- 
term partnerships with established local charities. Nick was awarded 
an OBE in 2011 for his achievements in the world of fashion retailing. 

Committees

E

Eugenia Ulasewicz
Independent Non-executive Director

Appointed: April 2020

External Appointments: Non-executive director of Signet Jewelers 
Limited, Vince Holding Group and Dufry AG 

Experience: Eugenia has both US and international public company 
board experience in the global retail sector including e-commerce, 
travel retail, stores and connected consumers. Her current boards 
include Dufry AG, Signet Jewelers and Vince Holding Corp. She also 
served on the board of Bunzl plc, a FTSE 100 company, for nine years.

Her deep retail career included merchant and operator roles at 
Bloomingdales, Galeries Lafayette and Saks Fifth Avenue. Prior to 
her transition to full time board service she was President, Burberry 
Americas for over a decade.

Committees

A

R

E

Anna Suchopar
General Counsel & Company Secretary

Appointed: June 2019

External Appointments: None 

Experience: Anna was appointed General Counsel & Company 
Secretary in June 2019 and leads our Governance function. 
Her remit includes Legal, Company Secretarial, Data Protection, 
Business Assurance and Corporate Responsibility, including the 
ASOS Foundation. As Company Secretary, Anna supports the 
ASOS Plc Board and Committees. She is also Executive Sponsor 
for our Fashion with Integrity (FWI) programme, which includes 
supporting the ESG Committee and chairing both the Governance 
Working Group and FWI Steering Committee.

Formerly IP Manager at Virgin Group, she has spent much of her 
career in London and Geneva and joined ASOS in 2014.

She trained and qualified as a UK solicitor at Taylor Wessing LLP, 
practising in Taylor Wessing’s market-leading Intellectual Property 
& Media Team for five years.

Changes during the year

Ian Dyson – Chair  
(and previously Non-executive Director) 
Stepped down on 1 August 2022

Adam Crozier – Chair  
Stepped down on 28 November 2021 

Nick Beighton – Chief Executive Officer 
Stepped down on 11 October 2021

061

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Corporate 
Governance Report

José, who was previously Chief Commercial Officer of ASOS, is an 
experienced international retailer with deep multinational experience 
and a track record of driving innovation, and the Board believe he is the 
right person to lead the Company through the next phase of growth. 

On conclusion of the CEO search process, we announced that Ian 
Dyson had decided that it was the right time for him to step down from 
the Board after nearly nine years’ service. Following a short handover 
process, Ian left the Board in August 2022. Further to my statement in 
the Strategic Report on page 2, on behalf of the Board I would like to 
thank Ian Dyson for the substantial contribution he has made to ASOS 
over his nine-year tenure as a Non-executive Director, Chair of the 
Audit Committee, Senior Independent Director, and latterly as Chair 
of the Board.

In August 2022, we announced that the Board and Mat Dunn had 
agreed a phased plan under which Mat would step down from his roles 
as Chief Operating Officer and Chief Financial Officer (CO&FO) on 
31 October 2022, as we restructure our Executive team. I would like 
to take this opportunity to thank Mat for the enormous contribution 
he has made to ASOS over the past three years, in particular during 
his time as interim CEO. Mat has worked tirelessly to ensure that the 
Group has been able to make continued strategic progress, despite 
the prevailing market conditions that have existed since the global 
pandemic. On behalf of the Board, we wish him well in the next chapter 
of his career.

We have also announced that Karen Geary, Luke Jensen and Eugenia 
Ulasewicz will not be seeking re-election at the Annual General Meeting 
(AGM). Luke will step down from the Board on 31 October 2022, Karen 
will step down from the Board on 1 December 2022 and Eugenia will 
step down from the Board at the conclusion of the AGM. I would like to 
thank them all for their contribution to the Board over the past three 
years, particularly Karen’s dedication as Remuneration Committee 
Chair. More on the changes to the Board and the appointment process 
can be found in the Nomination Committee Report on pages 79 to 81. 

Biographies of the Board can be found on pages 58 to 61.

Main Market Listing 
One of our key decisions during the year was our move from the 
Alternative Investment Market (AIM) to the Main Market of the London 
Stock Exchange in February 2022. Our listing on AIM for the past 20 
years has been an important part of the Group’s development, but the 
Board agreed that the time was right to move to the Main Market as we 
focus on the delivery of our medium-term guidance and longer-term 
growth ambitions.

More information on our Main Market Listing can be found on page 67. 

Chair’s 
Governance 
statement

Dear shareholder
I am pleased to present the Corporate Governance Report for the 
year ended 31 August 2022. The Board and I remain committed to 
maintaining the highest levels of corporate governance to allow for 
effective decision-making, which has been particularly important 
with the changes in the composition of the Board during the year 
and amidst the volatility and uncertainty of the external environment. 
The Board has had to adapt to many changes during the year, 
including its composition, the Company’s performance and the 
external environment, and having effective governance in place has 
allowed the Company to make critical business decisions to promote 
its success both in the short and long term.

Leadership changes 
We have made important changes to the Board’s composition during 
the year. As reported in last year’s Annual Report, Ian Dyson stepped 
into the role of Chair in November 2021, to replace Adam Crozier, and 
led the search process for a Chief Executive Officer (CEO). I was also 
appointed to the Board in November 2021 as Non-executive Director, 
followed by Patrick Kennedy, who joined the Board in January 2022 
as Senior Independent Director and Chair of the Audit Committee. 
In June 2022, we announced the appointment of José Antonio Ramos 
Calamonte as CEO, following an extensive search process led by Ian 
Dyson and the Nomination Committee. 

062

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Compliance with the 2018 UK Corporate Governance Code

1

A
B
C
D
E

2

F
G
H
I

3

J
K
L

4

M
N
O

5

P
Q
R

  Board Leadership and Company Purpose

Effective Board
Purpose, values and culture
Governance framework
Stakeholder engagement
Workforce policies and practices

 Division of Responsibilities

 Role of the Chair
Independence
External commitments and conflicts of interest
Board resources

 Composition, Succession and Evaluation

Appointments to the Board
Board skills, experience and knowledge
 Annual Board evaluation

 Audit, Risk and Internal Control

 External Auditor and Internal Auditor
Fair, balanced and understandable review
Internal financial controls and risk management

 Remuneration

Linking remuneration with purpose and strategy
Remuneration Policy review
Performance outcomes in 2022

Governance
Maintaining appropriate standards of corporate governance is essential 
for good management of the business. As a Board, we recognise the 
need for ensuring an effective corporate governance framework is in 
place to give our stakeholders the confidence that the business is being 
run effectively. 

The 2018 UK Corporate Governance Code (the Code) is applicable to 
ASOS for the financial year ended 31 August 2022. The Company has 
applied the principles and complied with the provisions of the Code, 
with the following exceptions:

•  Provision 12: Between the period of Ian Dyson’s appointment as 
Chair of the Board on 29 November 2021 and Patrick Kennedy’s 
appointment as Senior Independent Director (SID) on 13 January 
2022, the Company did not have a SID. 

•  Provision 24: Between the period of Ian Dyson’s appointment as 
Chair of the Board on 29 November 2021 and 14 January 2022, 
Ian Dyson maintained the role of Chair of the Board and Chair of 
the Audit Committee. An Audit Committee meeting was held on 
14 January 2022, which was chaired by Ian Dyson and attended 
by Patrick Kennedy as a member, in consideration of it taking place 
on Patrick’s second day in role. This meeting was therefore not 
chaired by an independent director, however at that time there 
were six independent members of the Audit Committee.

•  Provision 36: The Remuneration Committee has kept its policy on 
ALTIS holding periods and post-employment shareholdings under 
regular review. Although the Company is not currently compliant 
with this provision, we are proposing changes to our Remuneration 
Policy (details of which can be found on page 85) which include the 
introduction of a two-year holding period for all future ALTIS 
awards and a post-employment shareholding requirement. 

Page(s)

70
64
69
67, 20-23
107

Page(s)

69
70
70
70

Page(s)

70
58-61
71

Page(s)

75-78
73
77

Page(s)

84
99
86

The Remuneration Policy will be submitted for shareholder approval 
at the Annual General Meeting on 11 January 2023 and, if passed, 
the Company will be compliant with provision 36. In addition to this, 
José Antonio Ramos Calamonte’s new CEO service contract 
includes a specific provision relating to holding periods. 

•  Provision 38: The pension allowance for the CO&FO is currently 
10% of base salary. In order to reflect best practice and comply 
with the Code, his pension contribution will reduce to 5% of 
salary from 1 December 2022, at which point it will align with the 
rate available for the majority of the workforce until he leaves 
employment on 31 December 2022. The pension provision for the 
CEO is aligned with the wider workforce at 5% of base salary. 
The pension provision for the CO&FO’s successor will be aligned 
with the wider workforce at 5% of base salary. The Company is 
therefore not currently compliant with this provision, but will be 
compliant from 1 December 2022. 

Details of our compliance with the Code, the composition of our Board, 
corporate governance arrangements, processes and activities during 
the year, and reports from each of the Board’s Committees, are set 
out on the following pages. A full version of the Code is available from 
the Financial Reporting Council website at frc.org.uk. 

Jørgen Lindemann 
Chair 
28 October 2022

063

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Corporate Governance Report 
continued

Board leadership and Company purpose
Our purpose, culture and strategy 
The Board is responsible for setting ASOS’ vision, purpose and values, 
as well as satisfying itself that there is an appropriate culture 
throughout the Group to ensure the necessary resources are in place 
to execute the Group’s vision – to be the world’s number one fashion 
destination for fashion-loving 20-somethings – and to ultimately 
deliver long-term growth of the Group and generate value for our 
shareholders. In order to achieve this vision, we are focused on our 
purpose to give our fashion-loving 20-somethings the confidence to 
be whoever they want to be, as well as being guided by our values – 
to be authentic, brave, creative and disciplined, in everything we do. 
The Group is built on an inclusive culture which encourages passion, 
enthusiasm and development so ASOSers can bring their best selves 
to work. We recognise that it is our differences which make us stand 
out from the crowd. 

The Board acknowledges that it is accountable to stakeholders for 
ensuring that the Group is appropriately managed and achieves 
its objectives in a way that is supported by the right culture and 
behaviours. The Board is responsible for ensuring that its activities 
reflect the culture of the Group, set the tone from the top and drive 
the right behaviours with our ASOSers. 

The Board monitors the Company’s culture in a variety of ways.

•  Our designated Non-executive Director for employee engagement, 
Karen Geary, met with employee representatives throughout the 
year (described in more detail on page 67), allowing her to assess 
first-hand whether ASOSers are living by our values. This also 
highlighted concerns over the cost-of-living crisis in the UK. 

•  The Board has oversight and approves all of the Group’s policies. 
During the year the Board approved a new Anti-Bribery and 
Corruption Policy which sets out clear expectations and mandates 
for every ASOSer to perform the Group’s business with integrity 
and in accordance with applicable laws. Any serious allegations of 
breaches of corporate policies or other forms of wrongdoing are 
duly investigated, acted on and brought to the Audit Committee 
and Board’s attention. 

•  The Nomination Committee received updates during the year on 
the results of the employee engagement survey (the ASOS Vibe), 
which provides key insights into people data and trends and levels 
of engagement. 

Doing 20-something fashion better than anyone else is what ASOS is 
about, and the Company is laser-focused on meeting the needs of its 
target consumers and has a clear understanding of their needs and 
characteristics. At ASOS we recognise the importance of effective 
corporate governance in supporting the long-term success and growth 
of the Group. Good corporate governance facilitates clear delegation 
of authority from the Board through to our Executive Committee, 
Operating Board and beyond, to promote clear, disciplined decision-
making and ensure the effective execution of our strategic priorities. 

More information on the Company’s business model and strategy 
can be found on pages 18-19 and 24-25 and a full description of the 
Board’s activities and decision-making during the year can be found 
on pages 66-67. 

Board activities during the year 
Board meetings
The Board held eight scheduled meetings during the year and met 
a further seven times to discuss matters of a time-sensitive nature, 
including the Company’s Main Market Listing and Board composition 
changes. Directors are expected to attend all Board and relevant 
Committee meetings. The table on page 65 sets out attendance 
at all Board and Committee meetings held during the year ended 
31 August 2022. 

The Board and its Committees receive appropriate and timely 
information before each meeting, a formal agenda is produced for each 
meeting, and Board and Committee papers are distributed several days 
before meetings take place, allowing all Board members to contribute, 
even if they cannot attend. Any Director can challenge proposals, and 
decisions are taken democratically after discussion. Any Director who 
feels that any concern remains unresolved after discussion may ask for 
that concern to be noted in the minutes of the meeting, which are then 
circulated to all Directors. Specific actions arising from such meetings 
are agreed by the Board or relevant Committee and then followed up 
by management. The Directors have access to the advice and services 
of the Company Secretarial team, including the General Counsel & 
Company Secretary, who is responsible for ensuring that all Board 
procedures have been complied with. The appointment and removal of 
the Company Secretary is a matter reserved for the Board as a whole. 
Individual Directors are also able to take independent legal and financial 
advice at the Group’s expense when necessary, to support the 
performance of their duties as Directors. During the year, the Chair met 
with the Non-executive Directors without the Executive Directors being 
present. The Directors are also updated on the Group’s business areas 
and the regulatory and industry-specific environments in which they 
operate by way of written briefings and meetings with senior executives 
and, where appropriate, external parties. Appropriate training is also 
available to all Directors to develop their knowledge and ensure they 
stay up to date on matters for which they have responsibility as a Board 
member. In addition, a Directors’ and Officers’ Liability insurance policy 
is maintained for all Directors.

064

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Plc Board meetings

Committee meetings

Audit

Remuneration

Nomination

ESG

Eligible 
to 
attend

Attended

Eligible 
to 
attend

Attended

Eligible 
to 
attend

Attended

Eligible to 
attend

Scheduled 
meetings 
attended

Additional 
meetings 
attended

Eligible 
to 
attend

Jørgen Lindemann¹

11

6/6

4/5

José Antonio Ramos 
Calamonte²

1

1/1

–

Mat Dunn

15

8/8

7/7

Patrick Kennedy³

9

5/5

4/4

Karen Geary⁴

Mai Fyfield⁵

Luke Jensen⁶

Nick Robertson⁷

Eugenia Ulasewicz⁸

Ian Dyson⁹

Adam Crozier¹⁰

Nick Beighton¹¹

15

15

15

15

15

15

3

1

8/8

7/7

8/8

5/7

8/8

5/7

8/8

5/7

8/8

6/7

8/8

6/7

2/2

0/1

1/1

N/A

3

–

–

3

2

4

4

–

4

2

–

–

Attended

3/3

–

–

3/3

–

–

–

7

–

–

–

7/7

11

8/11

–

–

9

–

–

9/9

2/2

10

10/10

13

13/13

4/4

4/4

–

4/4

2/2

–

–

10

10/10

–

–

–

–

7

3

–

–

–

–

5/7

13

11/13

–

6

–

6/6

3/3

13

12/13

–

–

3

–

3/3

–

–

–

–

–

2

2

–

2

2

–

–

–

–

–

–

–

2/2

2/2

–

2/2

2/2

–

–

–

1  Jørgen Lindemann did not attend the Nomination Committee meetings on 18 November 2021 and 25 April 2022, due to pre-existing commitments. A full briefing 
was given to Jørgen on the proceedings at these meetings. He did not attend the Nomination Committee meeting on 7 June 2022 due to a conflict of interest.

2  José Antonio Ramos Calamonte was appointed to the Board on 16 June 2022.
3  Patrick Kennedy was appointed to the Board on 13 January 2022. 
4  Karen Geary stepped down as a Member of the Audit Committee with effect from 1 February 2022 in order to join the newly established ESG Committee following 

committee composition changes.

5  Mai Fyfield was unable to attend the unscheduled Board meetings on 10 October 2021 and 7 February 2022 due to pre-existing commitments. A full briefing was 

given to Mai on the proceedings at these meetings. 

6  Luke Jensen was unable to attend the unscheduled Board meetings on 10 October 2022 and 14 June 2022 and the Nomination Committee meetings on 25 April 

2022 and 7 June 2022 due to pre-existing commitments. A full briefing was given to Luke on the proceedings at these meetings. 

7  Nick Robertson was unable to attend the unscheduled Board meetings on 10 October 2021 and 14 February 2022 due to pre-existing commitments. A full briefing 

was given to Nick on the proceedings at these meetings. 

8  Eugenia Ulasewicz was unable to attend the unscheduled Board meeting on 10 October 2021 and Remuneration Committee meetings on 27 May 2022 and 5 August 

2022 due to pre-existing commitments. A full briefing was given to Eugenia on the proceedings at these meetings. Eugenia stepped down as a member of the 
Nomination Committee on 1 February 2022 in order to take the role of Chair of the newly established ESG Committee and to become a member of the 
Remuneration Committee following committee composition changes. 
Ian Dyson did not attend the Nomination Committee meeting on 7 October 2021 or the unscheduled Board meeting on 10 October 2021 due to a conflict of 
interest. Ian was appointed Chair of the Board on 29 November 2021 and stepped down as a member of the Remuneration Committee. He stepped down as 
Chair of the Audit Committee on 14 January 2022.

9 

10 Adam Crozier did not attend the unscheduled Board meeting on 10 October 2021 due to a conflict of interest. Adam stepped down from the Board on 

28 November 2021.

11  Nick Beighton stepped down from the Board on 11 October 2021.

065

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Corporate Governance Report 
continued

Board activities 
The main topics reviewed, monitored, considered, debated and approved by the Board during the year are outlined below. Meeting agendas 
are agreed in advance by the Chair in conjunction with the CEO, CO&FO and Company Secretary to ensure the appropriate balance of 
standing agenda items and strategic or functional deep dives. The Board recognises the importance of weaving the views of its key stakeholders 
into its deliberations and decision-making process, as well as promoting the long-term success of the Company, so this forms a key part of the 
Board’s discussions. 

Strategy

•  Regular progress updates on the seven themes of transformation.

•  The Board met numerous times to discuss the Company’s delisting from AIM and listing on the Main Market 
to ensure the Board were satisfied with the accuracy of the information contained within the Prospectus.

•  Following Russia’s invasion of Ukraine, the Board promptly engaged in discussions to agree the Group’s stance.

•  Post-year end, the Board approved the new strategy for the commercial  operating model.

Executive updates

•  The Group’s financial performance was monitored by the Board at each meeting.

•  Reviewed the preliminary customer experience strategy, providing the Directors with an overview of how 
improving customer experience would strengthen our competitive advantage and brand differentiation, 
creating distinction and relevancy within the global market, as well as the first steps in achieving this.

•  Reviewed the initial steps being taken to improve end-to-end stock management within the Group, part of ASOS 
Reimagined, outlining initial steps to create a truly cross-functional way of working between the commercial and 
supply chain teams.

•  The Board received an update on the ‘Data as a Fuel’ transformation theme, providing the Directors with an 
overview of the Group’s current data capabilities and outlining the progress which had been made since the 
Capital Markets Day, as well as the short-term priorities and objectives for the next phase of the 
transformation.

•  The Group Supply Chain Director provided regular updates to the Board on the operation of the Group’s 

supply chain network, the Group’s stockholding capabilities and to seek approval for key supply chain contracts. 
The Board were particularly focused on the supply chain challenges faced during the year such as labour 
shortages and global shipping delays, and the impact this had on ASOS’ suppliers.

People & culture 

•  The Board were provided with an assessment of the talent within the Group, to evaluate whether the Group 

has the required capabilities and readiness to successfully execute our medium-term goals.

•  The Board received an overview of the results of the employee engagement survey (ASOS Vibe) to understand 

the culture, values and current levels of engagement within the Group.

Governance & risk 

•  Reviewed the results of the annual evaluation of its and the Committees’ effectiveness to discuss 

recommendations and determine an action plan for FY23.

•  The Committee Chairs provided updates and recommendations following each Committee meeting.

•  Reviewed the Group’s principal risks taking into account the current levels of uncertainty and volatility created 
by the increased inflation and how these risks and opportunities should best be managed within the Group.

•  The Board has delegated authority to the Audit Committee for oversight of the Group’s whistleblowing 

procedures. The Audit Committee reports any escalations to the Board where necessary and the Board 
received bi-annual reports.

•  Established a forward agenda and functional updates.

Standing items

•  Reviewed and approved the Company’s trading updates, full and half-year results and the Annual Report 

and Accounts.

•  Approved the budget for FY22.

•  Received regular updates from the Company Secretarial and Investor Relations teams.

•  The Board regularly reviewed shareholder views and insights gathered from meetings with the Company’s top 

shareholders, as well as received briefings from the Company’s brokers.

066

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022The table below sets out the key topics the Board discussed and debated during the year and identified how the Board considered its 
stakeholders and their priorities during their discussions and decision-making.

Matter considered Deliberations 

Main Market 
Listing

The Board discussed during the year whether it was the right time for the Company 
to move to the Main Market. During these discussions, the needs of each of the key 
stakeholders were considered. The reason for the move was to elevate ASOS’ profile 
with investors to allow the appropriate focus on delivering our medium-term guidance 
and longer-term growth ambitions, to help deliver greater shareholder wealth and 
long-term success. The Board considered the impact the move would have on 
ASOSers, as well as the impact it would have on suppliers and customers, all of which 
were considered to be minimal. It was therefore agreed by the Board that the move to 
the Main Market should be approved given the potential advantages that it could bring. 

Stakeholder

  Customers

  ASOSers

  Shareholders

  Suppliers

Fifth fulfilment 
centre

During the year, the Board periodically considered a proposal to open a fifth fulfilment 
centre in Europe to ensure sufficient capacity within our supply chain network. 
Discussions involved the impact to key stakeholders, such as the effect the investment 
at this point in time would have to long-term success and shareholder wealth, impacts 
to customers, such as delivery propositions and stock profile, job creation opportunities 
the new site would bring, the likely positive impact the site would have to the local 
community, as well as the impact managing a new warehouse would have on ASOSers. 

  Customers

  Shareholders

  Community

Our s.172 statement and more information on stakeholder 
engagement can be found on pages 20 to 23

Main Market Listing 

In February 2022, we were delighted to announce the Company’s 
listing on the main market for listed securities on the London 
Stock Exchange (the Main Market). Over the past 20 years listed 
on the Alternative Investment Market (AIM), the Company 
demonstrated a proven track record, built a broad shareholder 
base, and has adopted, applied and reported against the UK 
Corporate Governance Code for several years. Our listing on AIM 
has formed an important part of our development, but the Board 
agreed that, given ASOS’ size and scale, it was the right time to 
move to the Main Market as we focus on delivering our medium-
term guidance and longer-term growth ambitions, and in order 
to further enhance the Company’s corporate profile and 
recognition, as well as accessing a broader group of global 
institutional shareholders.

Engagement with ASOSers 
Our ASOSers are the people behind our brand. Our purpose is to give 
people the confidence to be whoever they want to be and we want to 
allow our employees to do just that. The priorities of our ASOSers are 
carefully considered as part of the Board’s decision-making. 

During the year, Karen Geary, our designated Non-executive Director 
for employee engagement, met with a cross-section of ASOSers, 
including our employee forum, the Voices Network, to discuss topics 
including cost of living, ASOS culture, wellbeing and remuneration. 
Karen Geary and Ian Dyson also attended one of the monthly Voices 
Network meetings to discuss workload, wellbeing, reward, culture and 
engagement. Karen provided updates to the Board following all 
engagement activities to ensure ASOSer views are kept at the centre 
of the Group’s decision-making. At the start of his tenure as Chair of 
the Board, Ian Dyson attended a Town Hall session with all ASOSers 
to answer questions and provide an overview of his role and priorities. 
The results of the employee engagement survey, the ASOS Vibe, were 
also shared with the Board. 

For more information on ASOSer engagement see page 21.

Relations with shareholders
ASOS is committed to communicating openly with its shareholders 
to ensure that its strategy and performance are clearly understood. 
During the year, numerous activities were undertaken to engage with 
our shareholders. 

More information about our engagement with shareholders can be 
found on page 22.

Results and routine announcements
We communicate with shareholders through our full-year and 
half-year announcements and trading updates. We also invite 
institutional shareholders and analysts to attend presentations 
either in person or virtually, following our full-year and half-year 
announcements. The presentation slides and webcasts of the 
presentations are available at asosplc.com. 

Shareholder meetings
The Annual General Meeting (AGM) is the principal forum for dialogue 
with private shareholders, although engagement is possible at other 
times on request. Last year’s AGM was held on Tuesday 7 December 
2021 at our head office in London. The Chair and Chair of each 
Committee, as well as all other Directors, attended the AGM and were 
available to answer shareholder questions. Shareholders were also 
given the opportunity to ask questions to the Directors ahead of the 
meeting via email. Shareholders vote on each resolution by way 
of a poll and the results of voting were published on our website 
asosplc.com. 

The next AGM will be held at 12 noon on Wednesday 11 January 2023 
at our head office in London. Full details are included in the Notice 
of Meeting, which is sent to shareholders at least 21 days before the 
meeting. All current Directors, with the exception of Mat Dunn, Karen 
Geary and Luke Jensen, who will have stepped down from the Board, 
will attend the AGM and will be available to answer questions raised by 
shareholders. Shareholders will vote on each resolution by way of a poll.

067

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Corporate Governance Report 
continued

Website and shareholder communications
Our website asosplc.com provides a range of corporate information 
on our business, results and financial performance, including copies of 
our Annual Report and Accounts, announcements and presentations.

Meetings, roadshows and conferences
The Directors actively seek to build a mutual understanding of 
objectives with institutional shareholders. Shareholder relations are 

managed primarily by the Executive Directors and Director of Investor 
Relations, supported by our Chair and SID as appropriate. A calendar 
of events during the year is set out below. In addition, analyst notes and 
brokers’ briefings are reviewed to achieve a wide understanding of 
investors’ views. The Board is kept informed of the views and concerns 
of major shareholders through briefings from the Executive Directors, 
and investment reports from analysts. The Non-executive Directors, 
including the Committee Chairs, are available to meet with major 
shareholders whenever required to discuss issues as they arise.

Date

Conference 

Location

September 2021

Capital Markets Event: Fashion with Integrity – Our 2030 Programme

In-Person/Virtual Global

October 2021

Full Year Results Roadshow

Virtual Global

November 2021

Capital Markets Day

In-Person/Virtual Global

November 2021

Capital Markets Day Roadshows

In-Person/Virtual Global

November 2021

JP Morgan Best of British Seminar

January 2022

Berenberg Speed Dating 

January 2022

Exane – The Retail Tour

February 2022

Main Market Listing Roadshows

In-Person

Global Virtual

Global Virtual

Global Virtual

April 2022

Half Year Results Roadshows

In-Person/Virtual Global

May 2022

UBS Pan European Small and Mid-Cap Conference

May 2022

HSBC US Investor Event

In-Person

Virtual USA

May 2022

JP Morgan European Technology, Media and Telecoms Conference

In-person

May 2022

Bank of America: Consumer E-Commerce ‘Virtual’ Fieldtrip

Global Virtual

July 2022

CEO Roadshow

In-Person/Virtual Global

August 2022

New Chair Roadshows

In-Person/Virtual Global

068

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Division of responsibilities 

Board Structure: The table below sets out our governance framework and outlines the division of responsibilities between the Chair and the CEO, as agreed by 
the Board, along with a summary of the roles of the Senior Independent Director, the Executive Directors and the Non-executive Directors, and our Committees.

The

Board

The Board is responsible for the long-term sustainable success 
of the Company, by ensuring that ASOS, its subsidiaries and all its 
businesses (the Group) are managed for the long-term benefit of 
all shareholders, while having regard for employees, customers, 
suppliers, and our operational impact on the community and 
environment. It sets the Group’s purpose, strategy and values 
and is accountable to shareholders for ensuring that the Group 

is appropriately managed and achieves its objectives in a way that 
is supported by the right culture and behaviours. The Board sets 
the Group’s risk appetite, and reviews the controls applied to 
operate the business in line with that appetite. It determines, 
monitors and oversees risk management processes, financial 
controls and audit processes to ensure ASOS operates effectively 
and sustainably in the long term.

Chief Executive

Chair

Senior Independent Director

Non-executive Directors

•    Responsible for proposing the 
strategic focus to the Board

•    Implementation and execution 

of strategy

•    Leading the engagement of ASOS 
through the Executive Committee

•   Responsible for running the business 

 •   Trusted intermediary for other 

of the Board

•   Ensures the effectiveness of the 
Board and appropriate strategic 
focus and direction

•   Promotes high standards of 

corporate governance

•   Encourages open debate between 
the Executive and Non-executive 
Directors

Non-executive Directors

•    Supports the Chair

•    Appraises the Chair’s performance

•   Available to shareholders where 

concerns arise

•    Scrutinise and constructively 
challenge the performance of 
management in the execution 
of our strategy

•   Provide sound independent 

judgement to Board discussions

•    Protect long-term shareholder value

The Board has delegated specific responsibilities to the Board Committees: Audit, Nomination, Remuneration and ESG. The duties of each Committee are set out in 
the Committees’ Terms of Reference, which are available at asosplc.com. Details of each of the Committee’s activities during the year are set out in the Committee 
reports on pages 72 to 105. The minutes of Committee meetings are shared with all Directors and each Committee Chair provides a verbal report on Committee 
activities to the Board following each Committee meeting. Each Committee has access, at the cost of the Group, to the resources, information and advice that 
it deems necessary to enable the Committee to discharge its duties.

Audit Committee

Nomination Committee

Remuneration Committee

ESG Committee

The Audit Committee’s principal 
responsibilities are to:

The Nomination Committee’s principal 
responsibilities are to:

The Remuneration Committee’s 
principal responsibilities are to:

•   Monitor the integrity of ASOS’ 

•   Monitor the structure, size and 

•   Determine and recommend to the 

financial statements in relation to 
the Group’s financial performance

composition of the Board and its 
Committees

•   Review the effectiveness of the 
internal and external audit 
processes

•   Review the effectiveness of the 
Group’s financial and internal 
controls, including the process for 
the evaluation, assessment and 
management of risk

More information on the composition, 
responsibilities and activities of the 
Audit Committee are set out in the 
separate Audit Committee Report on 
pages 72 to 78.

•   Identify the balance of skills, 
knowledge, diversity and 
experience on the Board and 
recommend new Board and/or 
Committee members to the Board 
as appropriate

•   Review the time commitment and 

independence of the Non-executive 
Directors, including potential 
conflicts of interest

•   Oversee talent and succession 
plans for senior management

•   Ensure that an appropriate and 

tailored induction is undertaken by 
all new Board members and that 
training and development is 
available to existing Board 
members

More information on the composition, 
responsibilities and activities of the 
Nomination Committee are set out in 
the separate Nomination Committee 
Report on pages 79 to 81.

Board the Group’s overall 
Remuneration Policy and monitor 
the ongoing effectiveness of that 
policy 

•   Determine and recommend to the 
Board the remuneration of the 
Executive Directors, the Chair and 
other members of the 
Executive Committee

•   Monitor, review and approve the 

levels and structure of 
remuneration for other senior 
managers and employees 

•   Determine the headline targets for 
any performance-related bonus or 
pay schemes 

The composition, responsibilities and 
activities of the Remuneration 
Committee are set out in the 
Directors’ Remuneration Report on 
pages 84 to 105, along with our 
Remuneration Policy and details of 
how that policy was implemented 
during the year to 31 August 2022.

We have now established an ESG 
Committee to ensure the effective 
delivery of our Fashion with Integrity 
2030 programme and management 
of ESG risk.

The ESG Committee’s principal 
responsibilities are to:

•   Provide oversight to the ASOS Plc 

Board in relation to the Group’s ESG 
strategy and activities

•   Define the Group’s ESG strategy 

•   Review practices and initiatives of 
the Group relating to ESG matters

•   Ensure compliance with legal and 

regulatory requirements, including 
corporate governance, principles 
and industry standards, applicable 
to the Group and that all 
stakeholders receive appropriate 
information about the Group’s ESG 
activities

More information on the composition, 
responsibilities and activities of the 
ESG Committee are set out in the 
separate ESG Committee Report on 
pages 82 to 83.

Disclosure Committee
To verify the accuracy and oversee 
the timeliness of Group disclosures 
and material information as per the 
regulatory framework.

Executive Committee
The Board delegates responsibility for the day-to-day management of the Group to the Executive Committee. Led by 
the CEO, the Executive Committee is collectively responsible for developing and implementing the strategy, operational 
plans and budgets; monitoring overall operational and financial performance; overseeing key risks; and management 
development. The Executive Committee meets on a weekly basis and formally on a monthly basis.

Operating Board
The Executive Committee delegates authority to the Operating Board to manage short-term activities related to 
trading, commercial performance, customer acquisition and operational execution, to drive profitability and the ASOS 
vision. The Operating Board meets on a weekly basis.

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GOVERNANCE REPORT

FINANCIAL STATEMENTS

Corporate Governance Report 
continued

The Group will only engage with executive search firms who have 
signed up to the voluntary Code of Conduct on gender diversity and 
best practice to ensure that the pool of candidates is as wide and 
diverse as possible. We aim to maintain a level of at least 30% female 
Directors on the ASOS Plc Board over the short to medium term. 
The Board ensures that procedures are in place to underpin this 
policy on diversity, including in its succession planning for senior 
management. As part of our Fashion with Integrity 2030 programme, 
we have committed to at least 50% female and over 15% ethnic 
minority representation at every leadership level by 2030. We will 
also publish a Diversity, Equity & Inclusion strategy and roadmap 
for the ASOS Platform, our customers and our people by 2023.

Board appointments
The Board, on the recommendation of the Nomination Committee, 
makes decisions regarding the appointment and removal of Directors 
and there is a formal, rigorous and transparent procedure for 
appointments. To help their understanding of ASOS and provide an 
insight into the experience of an ASOS employee, all new Directors 
receive a comprehensive, formal induction tailored to their needs, 
including site visits, briefings from senior managers on key areas of 
the business and meetings with external advisors. In accordance with 
the UK Corporate Governance Code, all of our Directors stand for 
re-election annually at every AGM. Mat Dunn, Karen Geary, Luke 
Jensen and Eugenia Ulasewicz will not be standing for re-election at 
the next AGM. The Board unanimously believes that the contributions 
of each Director standing for re-election continue to be effective. 
We therefore encourage shareholders to support the re-election and, 
in the case of José Antonio Ramos Calamonte and Patrick Kennedy 
election, at the AGM on 11 January 2023.

For more information on Board changes see the Nomination Committee 
Report on pages 79 to 81.

Composition, succession and evaluation 
Board composition
The Board is currently composed of the Chair, two Executive Directors 
(CEO and CO&FO) and six Non-executive Directors, five of whom are 
considered to be independent. There were some changes to the 
composition of the Board of Directors during the year with the 
appointment of José Antonio Ramos Calamonte as CEO and two 
Non-executive Directors (Jørgen Lindemann and Patrick Kennedy) 
who joined us throughout FY22, as well as the appointment of 
Jørgen Lindemann as Chair in August 2022. 

Biographies for the Directors as at the date of this report are set out 
on pages 58 to 61. 

The Chair is satisfied that all Non-executive Directors have sufficient 
time to commit to their role on the Board, although it is noted that a 
lot of additional meetings were required during the year which meant 
that not all Board members were able to attend due to pre-existing 
commitments. In these instances, those Directors were given briefings 
on the matters discussed and agreed. Where possible, Board meetings 
are scheduled two years in advance and when adhoc meetings are 
scheduled, every effort is made to ensure maximum attendance by 
the Board, but on occasion, for time critical matters, allowances have 
needed to be made. Any changes to the time commitments and 
interests of its Directors are reported to and, where appropriate, 
agreed with the rest of the Board. None of the Directors are 
considered to be overboarded. The Board is satisfied that its Directors 
have an appropriate balance of skills and experience, and there is a 
suitable balance between independence of character and judgement, 
and knowledge of the Group, to enable it to discharge its duties and 
responsibilities effectively. All Directors are encouraged to use their 
independent judgement and to constructively challenge all matters, 
whether strategic or operational. We have effective procedures in 
place to monitor and deal with conflicts of interest. 

We recognise the importance of diversity across our organisation 
and see it as a key driver of business success. We are committed to 
creating an inclusive culture where our ASOSers reflect the diversity 
of the customers we serve. We are passionate about creating an 
environment where every ASOSer is given the opportunity to 
contribute and use their talents, skills and experiences to help 
make ASOS the number one online destination for fashion-loving 
20-somethings. 

We believe that a diverse Board, with a broad range of skills, 
backgrounds, knowledge and experience, is essential to maintaining 
Board effectiveness and competitive advantage. So, diversity of skills, 
background, knowledge and gender are all considered when making 
new appointments to the Board. All appointments are made on merit, 
taking into account suitability for the role, composition and balance 
of the Board, to ensure that the Group has the right mix of skills, 
experience, independence and knowledge to perform effectively and 
drive our next stage of growth. The Board considers suitably qualified 
applicants from as wide a range as possible, with no restrictions on 
age, gender, religion or ethnic background. 

070

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022s
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Evaluation of the effectiveness  
of the Board and its Committees
An effective Board is vital to our success and, to ensure the Board 
continues to operate as efficiently as possible, and that each Director 
is sufficiently committed to their role, the Board conducts annual 
evaluations of its performance, as well as that of its Committees 
and individual Directors. Following last year’s externally facilitated 
evaluation, we carried out this year’s review internally led by the 
Chair and Company Secretary. The evaluation was facilitated via 
anonymous online questionnaires which enabled the Board to provide 
comments on a range of matters. Similar to last year’s review, the 
exercise had a particular focus on the clarity of the strategic plan 
and execution, succession planning and talent development and the 
Board’s engagement with key stakeholder groups including the 
Executive Committee, employees, and investors, as well as addressing 
core aspects of Board and Committee performance. The results of 
the questionnaires were analysed and summarised into a report which 
was reviewed and discussed by the Board to agree recommendations 
to implement in FY23.

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Following last year’s externally 
facilitated evaluation, the Board 
agreed that the focus for FY22 would 
be on reviewing the coverage of 
Board agendas, to reassess the time 
devoted to key strategic topics, and 
to maintain a high level of focus on 
the succession and people agenda. 
During the year a forward planner 
was established for the Board which 
scheduled deep dives into key 
strategic topics throughout the year, 
including the end-to-end product 
journey and data strategy, and 
ensured sufficient time was devoted 
to discussion. The Board improved 
its oversight of the people agenda, 
with more updates on employee 
engagement activities and data, 
however, this is a key focus for FY23, 
particularly succession planning.

The overall sentiment from this year’s Board evaluation 
was that the Board and its Committees are operating 
effectively, however the fact that it was a year of transition, 
following management and Board changes, was recognised 
and reflected in the results of the review. There were no 
material issues to report. 

The key areas of focus for FY23 highlighted by the Board in 
the review were:

•  Stakeholders: Improve the Board’s insights into each 

stakeholder group by regularly reporting against agreed 
KPIs; increase the Board’s exposure to employees and more 
deep dive sessions on stakeholders, particularly customers 
and suppliers.  

•  Executive team: Improve the Board’s dynamic with the 
Executive Committee by increasing engagement and 
providing support onboarding new members of the 
Executive team.

•  Board resources: Improve the quality of Board papers by 

reducing the length and introducing a summary cover note.

071

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Audit Committee  
Report

Audit Committee Chair’s statement
On behalf of the Board, I am pleased to present this year’s Audit 
Committee Report. This report provides an insight into the 
Committee’s activities during the year, sets out how the Committee 
operates, and the key areas of focus for the year ahead. 

The composition of the Committee changed during the year as a result 
of new appointments and role changes:

• 

I joined the Board as Non-executive Director and Senior 
Independent Director in January 2022 and was appointed Chair of 
the Committee with immediate effect, taking over from Ian Dyson, 
who was required to step down as Chair of the Committee following 
his appointment as Chair of the Board. I would like to thank Ian for 
his support and guidance following my appointment.

•  Jørgen Lindemann stepped down from the Committee following his 
appointment as Chair of the Board in August 2022, although he still 
regularly attends meetings.

•  Karen Geary stepped down from the Committee in order to join 
the newly established ESG Committee, following a number of 
committee composition changes that took place in February 2022.

We announced in October 2022 that Luke Jensen would be stepping 
down from the Board on 31 October 2022 and that Eugenia Ulasewicz 
would be stepping down from the Board at the conclusion of the Annual 
General Meeting; there will therefore be more changes made to the 
composition of the Committee during FY23. 

The Committee continues to play a key role in helping the Board fulfil 
its corporate governance responsibilities, which include monitoring 
the Group’s financial reporting practices, reviewing the effectiveness 
of the Group’s External Auditor and the Internal Audit function, risk 
management framework and cyber security. During the year, the 
Committee also considered the following:

•  The evolution of risk management at ASOS, including approving the 
Group’s new Risk Management Standard, taxonomy and appetite.

•  A deep dive into the Group’s ransomware attack plan.

•  The Group’s insurance renewal programme, including the proposed 

approach to the FY23 renewal.

•  The Group’s progress with control enhancements arising out of 

the due diligence undertaken when the Company listed on the Main 
Market of the London Stock Exchange.

•  Accounting estimates and judgements, including in relation to 

inventory provisioning, refund accruals, the useful economic lives of 
assets, legal contingencies, consideration of alternative performance 
measures, in particular adjusted profit measures, and consideration 
of whether any post balance sheet events (refer to Note 28) were 
adjusting or non-adjusting events. Other matters considered included 
management’s going concern and viability assessment, the accounting 
implications of the Group’s Partner Fulfils proposition, the conflict 
between Russia and Ukraine, and the Topshop brands’ fair value 
assessment following completion of the acquisition accounting.

•  A competitive tender process for the Group’s statutory external 
auditor contract, following which the Committee approved the 
re-appointment of PricewaterhouseCoopers LLP (PwC) as the 
Group’s External Auditor for the year ending 31 August 2024. 

Full details of the tender process are set out on pages 76 to 77.

Patrick Kennedy  
Audit Committee Chair 
28 October 2022

Committee Chair
Patrick Kennedy

Members

  Mai Fyfield 

  Luke Jensen 

  Eugenia Ulasewicz

Committee responsibilities
The Committee’s principal responsibilities are to:

•  Monitor the integrity of the Group’s financial statements in relation 

to the Group’s financial performance.

•  Review the effectiveness of the internal and external audit processes.

•  Review the effectiveness of the Group’s internal controls, including 

the process for the evaluation, assessment and management of risk.

Terms of Reference
The full Terms of Reference for the Committee, which are reviewed and 
approved annually, are available on our corporate website, asosplc.com. 
They were last reviewed on 6 October 2022.

Committee membership, together with attendance at meetings, 
is detailed in the table on page 65.

072

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022The Committee discussed areas of risk with the External Auditor 
and agreed for the following areas of heightened risk to be reviewed 
and assessed in the audit of our performance in the financial year 
to 31 August 2022:

•  Capitalisation of internal staff costs: given the high level of internal 

development of software there is a risk that staff costs are 
inappropriately capitalised.

• 

Inventory valuation: having regard to the significant level of 
inventory holdings in both the UK and overseas warehouses, and the 
fast-moving nature of the fashion market, there is an increased risk 
that the closing inventory is not accurately recorded or that the 
inventory provisioning is not complete in the financial statements.

•  Going concern: a review of the Group’s going concern was included 

as an area of heightened risk during the audit process.

The Committee reviewed the appropriateness of management’s 
accounting in relation to each of these significant risks and PwC 
reported to the Committee on the work performed in assessing each 
during their audit. 

Details of this work are provided in PwC’s Audit Report on  
pages 112 to 119.

Fair, balanced and understandable
The Committee considered this Annual Report and Accounts for 
the year ended 31 August 2022, taken as a whole, and concluded that 
the disclosures, as well as the processes and controls underlying its 
production, were appropriate. The Committee recommended to the 
Board that the Annual Report and Accounts for the year ended 
31 August 2022 is fair, balanced and understandable while providing 
the necessary information to assess the Company’s position and 
performance, business model and strategy.

Committee membership and activities 
The members of the Committee are independent Non-executive 
Directors who possess the necessary depth of financial and 
commercial expertise to fulfil their role. Detailed information on the 
experience, skills and qualifications of all Committee members can 
be found on pages 58 to 61. The Board is satisfied that the Committee 
Chair, Patrick Kennedy, has recent and relevant financial experience 
for the purposes of satisfying the UK Corporate Governance Code. 
As stated in last year’s report, Ian Dyson was appointed Chair of 
the Board on 29 November 2021 but remained Chair of the Audit 
Committee to allow a smooth transition until his successor, Patrick 
Kennedy, was appointed on 13 January 2022. 

Although not members of the Audit Committee, the Board Chair, 
Executive Directors, General Counsel & Company Secretary, Director 
of Group Finance and Director of Internal Audit & Risk are also invited 
to attend meetings, unless they have a conflict of interest. Other 
senior members of the business are invited to attend meetings as 
appropriate. The Group’s External Auditor, PwC, is also invited to 
attend Committee meetings unless they have a conflict of interest. 
The Committee Chair and members regularly meet with both the 
External and Internal Auditors, without the Executive Directors or 
members of the Finance team present, to ensure that open lines of 
communication exist. The Committee also receives advice as needed 
from KPMG, EY and Slaughter and May LLP on tax and legal issues 
relating to corporate matters.

The Committee held four scheduled meetings during the year and 
the attendance by members at Committee meetings can be seen 
on page 65. The Committee works to a structured programme 
of activities and meetings to coincide with key events around our 
financial calendar and, on behalf of the Board, to provide oversight 
of the Group’s risk management processes. Following each meeting, 
or whenever it is appropriate, the Committee Chair reports the main 
discussion points and findings to the Board and the Board has access 
to the Committee’s papers.

Committee performance
During the year we conducted an internal evaluation of the 
effectiveness of the Board and its Committees. The review highlighted 
that the Committee and its Chair continue to perform effectively with 
no significant concerns, and the Committee has the necessary level 
of expertise and independent challenge to keep operating effectively. 
During FY23, the Committee will be focused on supporting the Finance 
team on its transformation plan, ensuring risk discussions are framed 
around risk appetite and enhancing the Committee’s method of 
evaluating the performance of the Internal Audit function and the 
External Auditor. 

For more information on this process, see the Corporate Governance 
Report on page 71. 

Financial reporting
The Committee’s main responsibility in the Group’s financial reporting 
is to review, with management and the External Auditor, the quality 
and appropriateness of the full- and half-yearly financial statements. 
The Committee focuses on the quality of accounting policies and 
practices, the appropriateness of underlying assumptions, judgements 
and estimates made by management, key audit matters identified 
by the External Auditor, the clarity of the disclosures and compliance 
with financial reporting standards, an assessment of whether the 
Annual Report, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess 
the Group’s position and performance, business model and strategy, 
and advising the Board on the form and basis underlying the long-
term Viability Statement. The Committee received reports from 
management identifying critical accounting judgements, significant 
accounting policies and the proposed disclosure of these in this 
Annual Report.

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ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

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FINANCIAL STATEMENTS

Audit Committee Report continued

The Committee’s principal activities during the year included:

Financial reporting

•  Reviewed the Annual Report and Accounts and assessed whether they were fair, balanced and 

understandable, the material judgements and estimates involved in the preparation of the financial 
statements (for more information, refer to Note 1.8 on page 129), and management’s going concern 
and viability assessments and proposed disclosures.

•  Considered the External Auditor’s report on the full- and half-year results.
•  Reviewed the full- and half-year results announcements.
•  Reviewed the principal accounting judgements and estimates applied in the preparation of the Group’s 
financial results, including inventory provisioning, refund accruals, the useful economic lives of assets, 
legal contingencies, management’s assessment of items to be excluded from adjusted profit before 
tax and management’s assessment of whether any post balance sheet events were indicative of 
circumstances in existence at the balance sheet date (for more information, refer to Note 28 on 
page 153). 

•  Other matters considered included going concern and viability, the accounting implications of the 

Group’s Partner Fulfils proposition, the conflict between Russia and Ukraine, and the Topshop brands’ 
fair value assessment following completion of the acquisition accounting.

External audit

•  Conducted a competitive tender for the statutory external audit contract. 
•  Appraised the effectiveness and performance, independence and objectivity of our External Auditor.
•  Considered the external audit fees and terms of engagement.
•  Approved updates to the Group’s policy on non-audit services.

Risk and internal controls

Internal audit

Other matters

•  Ensured that effective controls, processes, assessments and mitigations were maintained.
•  Monitored the Group’s Risk Register, including the completeness of the process to identify the Group’s 
principal and emerging risks and movements in such exposures, particularly in relation to new and 
emerging risks connected to the impact of the increased inflationary pressures and geopolitical 
uncertainty.

•  Reviewed and approved the Group’s new risk management standard, risk taxonomy and risk appetite. 
•  Received updates on material litigation.
•  Reviewed the Group’s Whistleblowing Policy and escalation matrix and reviewed updates on 

whistleblowing matters.

•  Reviewed the Group’s Gifts & Hospitality Policy and considered reports on the Group’s execution of 

the Policy.

•  Reviewed and approved the new in-house Internal Audit & Advisory Charter. 
•  Monitored and reviewed the effectiveness and independence of the Internal Audit function.
•  Reviewed Internal Audit reports and monitored the implementation of Internal Audit recommendations.
•  Oversaw the implementation and status of outstanding actions arising from the Financial Position and 

Prospectus Procedures undertaken as part of the Company’s Main Market Listing. 

•  Approved revised Terms of Reference for the Committee.
•  Received updates on tax matters and approved the Group’s Tax Strategy.
•  Reviewed the Group’s ransomware attack plan. 
•  Reviewed outputs of the Group’s fraud risk assessment. 
•  Received an update on the Group’s approach to Business Continuity.
•  Reviewed the cyber security processes and systems and the work of the Cyber Security team.
•  Reviewed the Group’s FY23 insurance renewal approach. 

074

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Significant accounting estimates and areas of judgement 

Area of focus

Inventory provision

Useful economic life of assets

Returns provision

Alternative performance measures 
(APMs)

Actions taken

The Committee considered the inventory provision for FY22, noting its reduction since FY21. 
The primary driver behind the reduction was the utilisation of specific stock provisions created 
in FY21 to alleviate warehouse capacity constraints through physical jobber activity. 
Management also updated the methodology for the Group’s Net Realisable Value stock 
provision to capture expected losses on the whole stock portfolio over the total lifecycle, 
resulting in a more robust provision for website sell-through. The Committee was satisfied 
with management’s assessment. As a result of the post balance sheet decision to change 
the Company’s operating model, management assessed how to classify the costs associated 
with reshaping the Company’s stock profile and concluded that they would be excluded from 
adjusted profit before tax in FY23. The Committee was satisfied with management’s 
conclusion that the operating model change had no impact to FY22.

The Committee reviewed management’s conclusions following the annual review of the useful 
economic life (UEL) of the Group’s assets. This included a review of the fulfilment centre 
automation assets and the Enterprise Resource Planning systems in light of the recent Truly 
Global Retailer project, as well as categorisation and alignment of assets to ensure a consistent 
approach was applied. The review resulted in both increases and decreases to UELs and an overall 
net increase in the weighted average UEL. The Committee was satisfied with the assessment 
conducted for FY22 and the resulting estimated depreciation and amortisation charge for FY22.

The Committee assessed the methodology used by management to calculate the returns 
provision recognised at year end. Management continue to apply consistent methodology 
per IAS 37 guidelines. The expected rate was calculated based on recent trends versus a 
‘pre-COVID 19’ base year as a comparator (FY19), which management felt was reasonable 
as a base to reflect customer behaviour and changing sentiment, and has been supported 
by the returns received since the beginning of September. The Committee considered that 
the provision was adequate.

The Committee considers it important to take account of both the statutory measures and 
the APMs when reviewing these financial statements. In particular, items excluded from 
adjusted profit before tax were reviewed by the Committee. Adjusted profit before tax this 
year was £22.0m – the excluded items are detailed within Note 2 of the financial statements. 
The Committee is satisfied that the presentation of these items is clear, applied consistently 
across years and that the level of disclosure is appropriate.

Legal contingencies

The Committee considered whether any contingencies were required for ongoing litigation 
and were satisfied with management’s conclusion that none were required.

Other key areas of focus

Actions taken

Going concern and viability

The Committee undertook a detailed review of the business’s financial liquidity over the 
viability assessment period of three years, taking into account cash flows, current levels 
of debt and the availability of future finance. The analysis included sensitivities to further 
macroeconomic downturns, global supply chain shortages, working capital shocks and 
climate change. Based on this, the Committee confirmed that the application of the 
going concern basis for the preparation of the financial statements continued to be 
appropriate, and recommended the approval of the viability statement. For further 
information, see pages 54 to 56 of this Annual Report.

External audit 
The Committee has primary responsibility for overseeing the 
relationship with the External Auditor, PwC. This includes monitoring 
and reviewing their objectivity and independence on an ongoing basis, 
recommending their appointment, re-appointment and removal, and 
approving the scope of the statutory audit and fees. PwC presented 
to the Committee its detailed audit plan for the 2022 financial year, 
which outlined its audit scope, planning materiality and its assessment 
of key audit risks. The Committee also received reports from PwC 
on its assessment of the accounting and disclosures in the financial 
statements and financial controls.

PwC presented its proposed audit plan to the Committee for 
discussion, to make sure the focus of its work remains aligned to the 
Group’s strategy. The Committee is keen to make sure its External 
Auditor feels able to challenge management and has the access it 
requires to report on matters that may not be part of the statutory 
audit but which, in the opinion of the External Auditor, should be 
brought to the attention of the Committee. PwC is afforded such 
access through attendance at each Committee meeting, supported by 
other meetings held during the year with the Committee Chair without 
management present. When carrying out its statutory audit work, 

PwC also has access to a broader range of employees and different 
parts of the business. If any information is picked up as part of this 
process, it would report to the Committee anything that it believes the 
Committee should know in order to fulfil its duties and responsibilities. 
As audit partner, Neil Grimes is authorised to contact the Committee 
Chair directly at any time to raise any matters of concern.

The fees paid to PwC for the financial year to 31 August 2022 were 
£1,160k (2021: £390k) plus £1.3million in fees for work required to 
support the Company’s Main Market listing. This included £1,036k for 
audit services, of which £240k related to overruns for the 2021 
statutory audit. The Committee reviewed and discussed the fee 
proposal and was engaged in agreeing the audit scope. The total fees 
for non-audit services paid to PwC during the year were £124k. The 
services provided relate to PwC’s half year review of our interim results 
and ESG Assurance. The total fees for non-audit services (excluding the 
fees for the work required to support the Company’s Main Market 
Listing) represented 24.4% of the Group audit fee payable to PwC 
during the year. PwC were chosen for the above non-audit services 
due to their in-depth knowledge of the Group, which made them 
the most suitable supplier, whilst not impairing their independence 
and objectivity.

075

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FINANCIAL STATEMENTS

Audit Committee Report continued

To help safeguard PwC’s objectivity and independence, the Committee 
has a formal Policy on Non-Audit Services, which the Committee 
reviewed as part of the Company’s move from the Alternative 
Investment Market to the Main Market of the London Stock Exchange, 
to ensure alignment with the Financial Reporting Council’s Revised 
Ethical Standard (2019). The Committee oversees the process for 
approving all non-audit work provided, in line with the Group’s Policy 
on Non-Audit Services. The Policy states that the Committee has 
pre-approved the CFO to have authority to commission the External 
Auditor to undertake non-audit work where there is a specific project 
with a cost that is not expected to exceed £50,000. Services between 
£50,000 and £250,000 must be approved by the Audit Committee 
Chair, and if over £250,000 approval from the Committee Chair and 
one other Committee member is required before being carried out. 
PwC may only provide such services if the service does not conflict 
with their statutory responsibilities and ethical guidance. PwC may 
only provide such services if the service does not conflict with their 
statutory responsibilities and ethical guidance. When reviewing 
requests for permitted non-audit services, the Committee 
representatives will assess the nature of the non-audit services, 
whether the skills and experience make the External Auditor the 
most suitable supplier of the non-audit service, whether the provision 
of such services impairs the External Auditor’s independence or 
objectivity, whether there are safeguards in place to eliminate 
or reduce to an acceptable level any threat to objectivity and 
independence in the conduct of the audit resulting from the provision 
of such services by the External Auditor, and the fee to be incurred 
for non-audit services, both for individual non-audit services and 
in aggregate, relative to the Group audit fee. Independence and 
objectivity of the External Auditor is the key priority and the Company 
would not enter a situation where there could be a reduced level of 
independence with regards to the external audit; either perceived 
or actual. 

The Committee assesses the quality, effectiveness, objectivity and 
independence of the audit provided by PwC each year, seeking the 
views of the Board. The Committee had regard to PwC’s confirmation 
that it maintains appropriate internal safeguards in line with applicable 
professional standards, fulfilment of the agreed external audit plan, 
the content, insights and value of their reports to the Committee, the 
policies we have in place to safeguard PwC’s independent status and 
the tenure of the audit engagement partner not being greater than 

five years. The audit partner has a good understanding of the 
Group and the Committee values their early engagement, and their 
robustness and perceptiveness, in handling key accounting and audit 
judgements throughout the year, in particular the External Auditor 
demonstrated professional scepticism and challenge on the valuation 
of inventories and the assumptions in the going concern and viability 
assessments. Based on this assessment, the Committee concluded 
that there had been appropriate focus and challenge by PwC 
throughout the audit, and that PwC remained objective and 
independent in its role as External Auditor. 

The independence and objectivity of the External Auditor is a 
fundamental safeguard to the interests of the Group’s shareholders 
and in line with the associated regulation, the previous PwC audit 
partner rotated off the audit following the conclusion of the audit 
for the year ended 31 August 2021 and the Committee approved 
the appointment of Neil Grimes as audit partner for the year ended 
31 August 2022. 

External Audit tender
PwC has acted as the Group’s statutory External Auditor since 2008. 
In July 2021, the Committee approved a proposal to commence a 
competitive tender process for the Group’s statutory External Auditor 
contract to take place in FY22. Initially it was intended that the 
successful firm would be appointed at the next AGM for the financial 
year ending 31 August 2023; however the Committee considered the 
impact of various factors, including the Company’s Main Market Listing, 
the change in Committee Chair and the independence requirements 
for participating firms, and concluded that the successful firm should 
be appointed for the financial year ending 31 August 2024, in order to 
allow a smooth transition, should a new firm be successful, and for the 
tender process to be in line with FRC best practice. 

The below outlines the competitive tender process:

1. Selection criteria and timetable 
The Committee agreed a proposed timeline for the tender process 
in July 2021 (outlined below). In accordance with the approved 
timetable, management began the process of meeting with audit 
firms and prospective partners to determine their capabilities. 

Audit Tender timeline

July-December 
2021

January 
2022

April  
2022

May  
2022

June  
2022

July  
2022

→  Audit Firm Selection 

→  Main Market Listing 

→  Issue tender 

Process to determine 
a long list of audit 
firms

document and 
supporting 
information to the 
participating firms 

intention 
announcement & 
engagement with the 
Competition and 
Markets Authority 

→  Agreement of 

shortlisted audit firms 
to invite to tender 

→   Management 
meetings with 
prospective firms

→  Invitation to present 

issued 

→  Presentations from 

the prospective firms 
to the Decision Making 
Panel (the DMP) and 
evaluation by the DMP 
of the presentations

→  Recommendation of 
appointment of the 
new auditor by the 
DMP to the 
Committee

→  Recommendation of 
appointment of the 
new auditor to the 
Board for approval 

076

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022An initial review of the audit market was conducted, to include a range 
of firms, including those outside of the four largest public accounting 
firms, using a pre-determined selection criteria to allow management 
to rank each of the firms and determine a long list. The key selection 
criteria were discussed and agreed to include: the auditor’s size, 
geographical coverage, FTSE 350 auditor experience, quality of audit 
work and independence. 

2. Invitation to tender 
Management discussed the prospective tender with the firms invited 
to tender and confirmed their independence for the audit of the 
Company for the year ending 31 August 2024. The Committee 
appointed a Decision Making Panel (the DMP) to act as a Sub-Committee 
to oversee the process, which included the Committee Chair, the 
CO&FO, interim CFO, Director of Internal Audit & Risk and another 
member of the Board. 

We asked each of the prospective firms to prepare a detailed 
proposal and presentation. The firms were invited to meet with key 
internal stakeholders to gather information to help pull together their 
proposals, supported by the establishment of a data room to allow 
access to consistent information to support the firm’s tender proposals. 
The following criteria were approved to assess the shortlisted firms 
throughout the tender process:

•  Team and partner credentials. 

•  Firm credentials such as geographical presence, client base, 

technical departments and FRC quality scores. 

•  Business and industry expertise including ESG considerations. 

Risk management and internal controls
The Board has delegated responsibility for overseeing the effectiveness 
of the Group’s internal controls and risk management systems to the 
Committee. This includes in relation to financial reporting, the 
preparation of Group accounts, the implementation of Group policies, 
including whistleblowing matters, and risk management. The Committee 
has a policy of continuous identification and review of principal business 
risks, review of assurance over internal controls, and considers how risks 
may affect the achievement of business objectives and determines 
appropriate mitigation, taking into account the Group’s risk appetite, in 
accordance with the requirements of the Guidance on risk management, 
internal controls and related financial and business reporting published 
by the FRC.

The Executive Committee implements the internal controls and 
processes and provides assurance on compliance with these processes. 
On a day-to-day basis, the Group risk management process is managed 
and co-ordinated by the General Counsel & Company Secretary and the 
Director of Internal Audit & Risk, to ensure there is a more integrated, 
deeper focus on applying and evolving risk management and internal 
controls throughout the business. 

The key elements of the Group’s internal controls in relation to financial 
reporting and risk management, are as follows:

•  An established organisation structure with clear lines of responsibility 
and a disciplined management and committee structure which 
facilitates regular performance review and decision-making.

•  A robust, budgeting, forecasting and financial reporting process.

•  The Board discusses and approves the strategy, objectives, annual 

•  Audit approach and transition, including transformation and 

planning process and budget.

use of technology for the audit engagement. 

•  Value for money. 

3. Formal presentations 
Proposal documents were submitted to the DMP and each of the 
firms gave formal presentations to the DMP, at which each had the 
opportunity to discuss their presentation and answer questions. 

4. Selection of new auditor 
Following careful consideration of the proposal documents and 
formal presentations, the DMP recommended to the Committee the 
re-appointment of PwC as the Group’s External Auditor covering the 
year ending 31 August 2024 to the year ending 31 August 2027, when PwC 
will have completed a 20-year tenure as the Group’s External Auditor. 
PwC have expressed their willingness to continue as the Group’s 
External Auditor. A resolution to re-appoint PwC and a resolution to 
enable the Directors to determine their remuneration will be proposed 
at the next AGM.

The Company is not currently in compliance with the requirements 
of the Statutory Audit Services for Large Companies Market 
Investigation (Mandatory Use of Competitive Tender Processes and 
Audit Responsibilities) Order 2014 for the financial year under review. 
The Committee considered this when deliberating over when the 
successful audit firm should be appointed and agreed that it was 
beneficial to delay the appointment to FY24, in order to ensure that 
the tender process was conducted in line with the FRC’s best practice, 
to ensure the new Committee Chair could take an active role in the 
tender process, to allow the newly appointed External Auditor to 
shadow an audit (should we have appointed a different firm) and 
considering independence requirements which would restrict two 
audit firms from participating in the tender, meaning the tender 
would not be as fulsome as possible. We communicated our plan 
to the Competition and Markets Authority (CMA), who stated that, 
subject to the Company providing written confirmation of the 
completion of the tender process by the end of July, enforcement 
action against the Company would not be an administrative priority 
for the CMA. We complied with the CMA’s request. We will be compliant 
with the Order in FY24 and plan to conduct our next tender process 
in 2027 for the audit of the financial year ending 31 August 2028.

•  Management regularly monitors and considers developments in 

accounting regulations and best practice in financial reporting and, 
where appropriate, reflects these developments in the financial 
statements. The Committee is also kept up to date on such 
developments. Any recommendations from the External Auditor, 
the FRC and others in respect of financial reporting are assessed 
with a view to continuous improvement in the quality of the Group’s 
financial statements. The Committee and the Board review the 
draft Annual Report and the Committee receives reports from 
management and the External Auditor on significant accounting 
judgements, changes in accounting policies and estimates and 
any other significant matters relating to the financial statements.

•  Various policies, procedures and guidelines underpinning the 

development and financing operations of the business, including 
delegation of authority and anti-bribery and corruption, together 
with guidance and support from central functions including legal, 
human resources, information technology, tax, company 
secretarial, health and safety, and security. These policies, 
procedures and controls are embedded within and enforced 
through ASOS’ processes. 

•  A risk management and Internal Audit function. 

•  Management regularly reviews risks to achieving business 
objectives and identifies mitigating controls and actions.

•  Compliance with certain policies, standards and controls 
is monitored by activities of our finance, treasury, human 
resources, technology, legal, data protection and business 
assurance & risk functions.

•  The Design Authority provides oversight, prioritisation and approval 
of strategic projects included within the ASOS Reimagined Strategy.

•  A whistleblowing process that enables concerns to be reported 

confidentially and on an anonymous basis and for those concerns 
to be investigated. The Committee reviews a summary of 
whistleblowing reports and outcomes every quarter.

•  The Committee reviews the scope and results of Internal Audit work 
across the Group, and monitors management’s implementation of 
their recommendations.

•  The Committee regularly receives and discusses the Group’s Risk 
Register, including all significant and any identified emerging risks, 
and how inherent and residual risk exposures have changed during 
the period.

077

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FINANCIAL STATEMENTS

Audit Committee Report continued

The Committee can confirm that it reviewed the Group’s internal 
controls and risk management systems and concluded that there 
was an effective control environment in place across the Group 
during FY22, and up to the date on which these financial statements 
were approved. No significant failings or weaknesses were identified.

Our Risk Registers are formally reviewed every six months to identify 
the likelihood and business impact of any material or emerging risk, 
as well as any mitigating factors or controls. This review feeds into 
a robust assessment of the principal and emerging risks facing the 
Group bi-annually, which the Committee and the Board review. 
Progress and key themes coming out of the risk reviews are reported 
to the Executive Committee and the Audit Committee. During the year, 
the Committee reviewed and approved a new ‘ASOS Risk Standard’, an 
evolution of the risk management process, to strengthen the Group’s 
existing foundations and a maturing of the enterprise risk framework. 

More details on our new ASOS Risk Standard, risk management 
processes and Risk Register are on pages 46 to 47. 

During the year, the Committee was updated on the significant 
improvements made to the Group’s Business Continuity Plans (BCP), 
which included implementing lessons learnt from the COVID-19 
pandemic and further development of Business Impact Analyses 
mapping out critical activities and processes, to help understand what 
is needed to protect the resources we are dependent on to run the 
business and these results have been used to refine further or create 
new BCPs. 

The Committee reviewed the Whistleblowing Policy, toolkit and 
escalation process during the year. The Whistleblowing Policy outlines 
the ways the Group’s employees can report concerns about suspected 
impropriety or wrongdoing (whether financial or otherwise) on a 
confidential basis, and anonymously if preferred. This includes an 
independent third-party chatbot that employees can use to raise 
problems and report concerns, completely anonymously and 
confidentially. Any matters reported are investigated by either the 
General Counsel & Company Secretary or the Director of Internal 
Audit & Risk (the Company’s Whistleblowing Officers) and are 
escalated to the Committee as appropriate. Whistleblowing is a 
standing item on the Committee’s agenda, with a report summarising 
notifications received during the prior quarter submitted to the 
Committee before each meeting. Additionally, the Committee 
discussed the implications of the new EU Whistleblowing Directive 
and considered whether the Group’s whistleblowing policies and 
procedures were sufficient to meet the standards required by the EU 
Whistleblowing Directive. The Committee also reviewed whistleblowing 
and grievance mechanisms within our supplier factories. 

During the year, the Committee continued to monitor our progress 
in strengthening and developing the Group’s cyber security measures 
and conducted a deep dive into our ransomware attack plans. Our 
approach to cyber security continues to be elevated. The level of 
security controls and processes that have been put in place over the 
last few years have been essential to our fast-moving, high-growth 
business and our adaptation to working from home more often. 
The Committee also monitored the physical security measures that 

have evolved to counter risks to our physical supply chain and offices. 
A Fraud Risk Assessment exercise was completed which included a 
cross-functional fraud risk identification workshop, risk scoring 
exercise, and follow-up discussions to identify key controls over 
selected ASOS fraud risks. The results of the exercise were reported 
to the Committee and are being used by management to further 
strengthen existing fraud risk controls. The Committee is satisfied that 
the risk management and internal controls systems for all parts of the 
business operated effectively for the financial year to 31 August 2022 
and up to and including the date of this report.

ASOS is committed to conducting business in an ethical and honest 
manner and implementing and enforcing systems to prevent bribery. 
ASOS has zero-tolerance for bribery and corrupt activities and 
does not condone bribery, be it direct or indirect with any person 
or organisation. We are committed to acting professionally, fairly, 
and with integrity, in all business dealings and relationships, wherever 
in the world we operate.

Internal Audit 
The primary role of our Internal Audit function is to support the Board 
to protect the assets, reputation and sustainability of the Group. 
The Internal Audit function provides independent assurance as to the 
adequacy and effectiveness of the Group’s internal controls and risk 
management systems. During the year, the Committee oversaw the 
in-housing of the Internal Audit function, led by our Director of Internal 
Audit & Risk, and in January 2022 approved a new in-house Internal 
Audit & Advisory Charter, as well as key changes to the in-house 
methodology and updated risk-based internal audit approach. 
The Committee considers the Internal Audit function to be operating 
effectively and the quality, experience and expertise of the function 
is appropriate for the business. 

The Committee reviewed and approved the proposed schedule of 
planned internal audits to be undertaken at the start of the financial 
year. The plan was based on Internal Audit’s assessment of key 
financial, operational and strategic risks to the business. The following 
key internal audits were completed during the year: Transformation 
Delivery, Cyber Governance, Key financial controls-Accounts Payable, 
Financial Crime-Fraud Risk Assessment, Data Privacy Key Controls, 
Commercial Controls (Product Setup), and Shadow IT. The following 
internal audits are in-flight: Fashion with Integrity–Own Brand Supplier 
Monitorings, UK Fulfilment Centres-Returns, Partner Fulfils, Payroll, 
Cloud Resilience follow-up, and Key Fraud Controls. Summaries of all 
key internal audit reviews, activity and resulting reports are shared 
with the Committee for review and discussion. Following each review, 
an Internal Audit report is provided to the management responsible 
for the area reviewed and the relevant Executive Committee member. 
These reports outline Internal Audit’s opinion of the management 
control framework in place, together with actions indicating 
improvements proposed or made as appropriate. The Executive 
Committee has responsibility for ensuring the timely implementation 
of any recommendations and actions resulting from the completion 
of an audit, monitored by the Committee.

A revised schedule of internal audit review projects for the financial year 
to 31 August 2023 was approved by the Audit Committee in July 2022.

078

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Nomination 
Committee Report

Nomination Committee Chair’s statement
During the year, the main focus of the Committee has been on the 
recruitment of a new Chief Executive Officer (CEO), embedding 
our newest Non-executive Directors, adapting to the changes to 
Board composition during the year and maintaining the effective 
boardroom dynamic of the ASOS Plc Board, as well as continuing to 
evolve our talent and succession plans for senior management and 
monitoring the development of the Group’s approach to Diversity, 
Equity & Inclusion (DEI).

CEO recruitment
The Committee’s main focus over the year has been on the 
appointment of a new CEO. The Committee set rigorous criteria for 
the role, both in terms of technical capabilities and cultural and style 
attributes, exploring both internal and external candidates. After 
a thorough selection process, the Committee made the unanimous 
decision to recommend to the Board the appointment of José Antonio 
Ramos Calamonte as a Director and CEO. José is an experienced 
international retailer, with deep multichannel experience and a record 
of driving innovation. José joined the Group in January 2021 as Chief 
Commercial Officer and during his tenure he has had a significant 
impact on the Group and has transformed the Commercial function. 

Committee Chair
Jørgen Lindemann

Members

  Karen Geary 

  Patrick Kennedy 

  Luke Jensen

More details on José’s future plans are on pages 4 to 5 and 24 to 25.

Committee responsibilities

The Committee’s principal responsibilities are to:

•  Monitor the structure, size and composition of the Board and 

its Committees.

• 

Identify the balance of skills, knowledge, diversity and experience 
on the Board and recommend new Board and/or Committee 
members to the Board as appropriate.

•  Review the time commitment and independence of the Non-
executive Directors, including potential conflicts of interest.

•  Oversee talent and succession plans for senior management.

•  Ensure that an appropriate and tailored induction is undertaken 
by all new Board members and that training and development is 
available to existing Board members.

Terms of Reference
The full Terms of Reference for the Committee, which are reviewed and 
approved annually, are available on our corporate website asosplc.com. 
They were last reviewed on 20 July 2022.

Committee membership, together with attendance at meetings, 
is detailed in the table on page 65.

Board composition
The Committee considers all of the Non-executive Directors, with 
the exception of Nick Robertson, to be independent in accordance with 
UK corporate governance requirements and they continue to show 
commitment, make effective contributions and effectively challenge 
management. The Directors’ commitment was highlighted by their 
willingness to make time to attend the additional Board and Nomination 
Committee meetings, informal calls and other Board communication 
throughout the year. During the year, the Committee kept the 
composition of the Board and its Committees under review, including 
a review of tenure, as well as the balance, diversity, experience and skill 
set of the Board. Due to this ongoing review, a number of changes were 
made to the Board during the year. I joined the Board as Non-executive 
Director in November 2021 and Patrick Kennedy was appointed Senior 
Independent Director and Chair of the Audit Committee in January 
2022, following a rigorous selection process. 

Following the departure of Adam Crozier, Ian Dyson was appointed 
Chair of the Board in November 2021 in order to lead the CEO search 
process, work with the Executive team to ensure the Company was 
best positioned to transition to the new CEO, and further build on the 
strength of the Board. Once this process had concluded, and following 
a short handover period, Ian stepped down in August 2022 and I was 
appointed as his successor. Some changes to the composition of the 
Committees were also made during the year, to address the new 
appointments, changes in Board Chair and the establishment of the ESG 
Committee, to ensure that all Committees have the right balance of 
skills and experience. In August 2022, we announced that the Board and 
Mat Dunn had agreed a phased plan under which Mat would step down 
from his roles as Chief Operating Officer and Chief Financial Officer 
as we restructure our Executive team. Mat steps down from the Board 
on 31 October 2022 and the Committee will focus on the recruitment 
of his successor in FY23. We have also announced that Karen Geary, 
Luke Jensen and Eugenia Ulasewicz will not be seeking re-election at 
this year’s Annual General Meeting (AGM). Luke will step down from the 
Board on 31 October 2022, Karen will step down on 1 December 2022 
and Eugenia will step down at the conclusion of the AGM.

079

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Nomination Committee Report continued

The Committee engaged with Russell Reynolds Associates to assist 
with the CEO and Non-executive Director searches; it has no other 
connection to the Group and is a signatory to the Enhanced Voluntary 
Code of Conduct for Executive Search Firms.

Diversity 
The Board recognises that diversity, in the broadest sense, enables 
wider perspectives, which encourage more effective discussions and 
better decision-making, and is crucial for an effective Board. It also 
sets the tone for Diversity, Equity & Inclusion (DEI) throughout the 
business. The Board’s policy on diversity establishes the importance 
of diversity in the broadest sense, not just gender or ethnicity, but also 
experience, skills, professional background and tenure. Russell Reynolds 
Associates supports our approach to diversity in providing a diverse 
selection of candidates for Board appointments; the selection is then 
based upon merit and objective criteria. 

DEI is firmly on the Committee’s agenda – it has been monitoring the 
progress made on the ‘Be Diverse’ goal of our Fashion with Integrity 
(FWI) 2030 programme. This goal sets out our commitment to driving 
DEI across every aspect of our business, particularly focusing on 
leadership representation and ensuring every ASOSer is empowered 
to be their most authentic self at work. The Committee received 
updates on progress against our initial targets, which are focused on 
achieving 50% female and 15% ethnic minority representation across 
our combined leadership population by the end of FY23 and at every 
leadership level by the end of FY30. 

More information on our diversity initiatives and the rest of our 2030 
FWI programme is on pages 32 to 35. 

Succession and talent
A key focus for the Committee during FY23 will be on the composition 
of the Executive Committee and the succession pipeline for the 
Executive Committee and senior management roles, including a 
rigorous internal talent review, to ensure we have the right individuals 
to support the Group in delivering the strategy. The Committee will 
also ensure that the right development planning is in place for 
high-potential ASOSers, so we retain and motivate our key talent 
and can meet the future needs of the business.

The Committee has also focused on employee engagement during 
the year, including a review of the results of our employee engagement 
survey, the ASOS Vibe, and regular Board interaction with ASOS’ 
employee forum, the Voices Network.

Committee’s focus for FY23
The Committee’s focus for the next financial year will be on succession 
planning for the Board and Executive Committee, monitoring the 
review of talent within the Group and the evolution of the training 
and development plans, continuing to promote employee engagement 
and the search for a new CFO.

Jørgen Lindemann 
Nomination Committee Chair 
28 October 2022

  Male 

  Female

as at 31 August 2022

67%

33%

55%

45%

Board gender balance¹

Combined leadership team gender balance²

1  We have three women on the PLC Board and six men.
2  Percentage of women in our 238 Leadership roles (defined as Head of and above).

080

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Board skills matrix
Board skills matrix

Skill/experience
Skill/experience

Finance/Accounting
Finance/Accounting

Consumer/Retail
Consumer/Retail

Strategy
Strategy

E-commerce
E-commerce

Technology/Digital
Technology/Digital

HR/People
HR/People

Logistics
Logistics

Regulatory environment
Regulatory environment

International
International

 “My induction was comprehensive and 
tailored to my needs, enabling me to swiftly 
understand the way that ASOS operates, 
its strengths and challenges, allowing me  
to effectively contribute to the Board.”

Jørgen Lindemann  
Chair

No. of NEDs
No. of NEDs

1
1

6
6

5
5

3
3

3
3

1
1

1
1

1
1

5
5

NED

induction

case study

Upon their appointment to the Board, 
Patrick Kennedy and Jørgen Lindemann 
each received a tailored induction plan 
to gain a thorough understanding of the 
business and their role as Non-executive 
Directors. 

Both received an induction pack comprising 
a broad range of materials and information, 
including previous Board and relevant 
Committee papers, shareholder analysis, 
key policies, financial performance and risk 
management and internal controls, to 
provide a broad overview of the Group. 

Introductory meetings were held with key 
stakeholders, including each member of 
the Board and Executive Committee, other 
key senior managers, such as the Director 
of Risk & Internal Audit and Director of 
Investor Relations, and our external 
brokers and advisors. As Patrick Kennedy 
was coming into the role of Chair of the 
Audit Committee, additional time was 
spent covering key issues with relevant 
internal and external stakeholders. Jørgen 
also received a further induction when he 
was appointed Chair of the Board.

081

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

ESG Committee Report

ESG Committee Chair’s statement
On behalf of the Board, I am pleased to present ASOS’ first ESG 
Committee Report covering our activities since its establishment 
in February 2022. 

The importance of ESG is undeniable. Stakeholders are increasingly 
knowledgeable and interested in ESG and we’ve seen this directly 
through increased scrutiny from investors, our employees, partners 
and customers. It is important for us to have a robust approach 
to managing ESG, which is primarily achieved through our FWI 
programme. Our approach to business has been guided by our FWI 
programme since 2010 but in 2021 we decided it was time for even 
bolder action and we were proud to launch our FWI 2030 programme 
in September 2021. Focused on four key goals – Be Net Zero, Be More 
Circular, Be Transparent and Be Diverse – it shows our commitment to 
doing business responsibly, delivering benefits for people and reducing 
our impact on the planet, building on the decade of progress since we 
first launched FWI in 2010. 

For more information on our FWI 2030 programme see pages 32 to 35.

Demonstrating the importance of ESG and our big commitment to 
this topic, during the year, the Board approved the creation of the 
ESG Committee. This report will provide an insight into the discussions 
and work undertaken by the Committee since February 2022 and an 
overview of the Committee’s plans for FY23. 

The role of the Committee is to provide oversight of ASOS’ ESG 
strategy, in particular the FWI 2030 programme and progress 
against our targets and KPIs, and to offer the Board detailed oversight 
of ESG matters and how ESG is woven into the overall ASOS strategy 
while also understanding and managing the risk around it, and signing 
off the framework used to measure progress against the goals. 
We believe the Committee will contribute to the long-term success of 
the Company, for the benefit of our customers, employees, suppliers 
and other key stakeholders and the societies in which we operate.

When establishing the Committee, the Board worked to ensure 
that members brought a range of skills and experience appropriate 
to the Committee’s remit. As Chair, I have experience in the area 
of ESG – I am a member of Chapter Zero, the UK chapter of the 
Climate Governance Initiative, and I am currently chair of a committee 
specifically focused on ESG matters and a member of a committee 
with ESG matters in its remit for external global companies. I also 
have experience in global retail, brand management and as a strong 
business strategist. Mai Fyfield has extensive experience in leading 
the development and implementation of strategies, namely at Sky plc 
where she was chief strategy and commercial officer until October 
2018 and she is now a non-executive director on a number of boards. 
Karen Geary is our designated Non-executive Director for employee 
engagement and has engaged with employees during the year to 
understand their views on key social matters. She is also a member 
of Chapter Zero and Chair of the Remuneration Committee, which 
introduced ESG measures in the executive remuneration structure 
last year, and has extensive experience in Diversity, Equity & Inclusion 
matters as a result of her HR career. Finally, Nick Robertson has 
pioneered FWI at ASOS since its inception during his tenure as CEO, 
and he has been Chair of the ASOS Foundation since it was established 
in 2013.

Committee Chair
Eugenia Ulasewicz

Members

  Mai Fyfield 

  Karen Geary 

  Nick Robertson

Committee responsibilities
The Committee’s principal responsibilities are to:

•  Define the Group’s Environmental, Social & Governance (ESG) and 
Fashion with Integrity (FWI) strategies, including related targets 
and key performance indicators (KPIs).

•  Provide oversight on the execution of the ESG and FWI strategies 

and the Group’s progress against its targets and KPIs in relation to 
ESG, including ESG risk management and external ESG index results.

•  Provide oversight of the key policies and programmes required 

to implement the ESG strategy.

•  Review the practices and initiatives of the Group relating to ESG 
matters to ensure they remain effective and ensure compliance 
with legal and regulatory requirements, including corporate 
governance principles and industry standards.

•  Review the effectiveness of the Group’s FWI 2030 programme, 

including the governance arrangements for ensuring its successful 
delivery and monitoring its overall performance.

•  Oversee how the Group’s ESG and FWI strategies are 

communicated to all stakeholders.

•  Offer recommendations to the ASOS Plc Remuneration Committee 
on ESG-specific targets for executive remuneration packages.

Terms of Reference
The full Terms of Reference for the Committee, which will be reviewed and 
approved annually, are available on our corporate website, asosplc.com. 
They were approved on 31 March 2022.

Committee membership, together with attendance at meetings, 
is detailed in the table on page 65.

082

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022During the year, the Committee met twice and provided updates to 
the Board after each meeting. Both the CEO and CO&FO have been 
invited to attend all meetings, along with senior managers responsible 
for delivering the FWI 2030 programme.

The Committee’s first meeting in March 2022 focused on:

•  Our overall approach to ESG and FWI, including the formation 
of our FWI 2030 programme and the four goals: Be Net Zero, 
Be More Circular, Be Transparent and Be Diverse.

•  Understanding each FWI 2030 goal, the KPIs behind each goal 

to measure success, the rationale behind each goal and the KPIs, 
our progress so far and the roadmap of key milestones to 2030. 

•  Our ESG governance structure, including the newly-established 

FWI Working Group, which is a cross-functional group that manages 
the delivery of key FWI goals and ensures appropriate cross-
functional collaboration, and the Governance Working Group, which 
makes sure we are disciplined in our governance and doing the right 
thing in relation to how we do business. 

•  Approving our first FWI progress update report, which we will 

provide regularly to coincide with our half-year financial results. 
This report looked back on the progress we made during FY21 
with a particular focus on progress against our KPIs. 

•  Our progress preparing for the adoption of new disclosures 
required by the Task Force on Climate-related Financial 
Disclosures (TCFD). 

•  Update from our Director of Corporate Affairs, noting the 

Group’s response to Russia’s invasion of Ukraine.

The Committee’s second meeting in July 2022 focused on:

•  Progress against the four goals of the FWI 2030 programme 

and key priorities and challenges for FY23.

•  Overview of work by an external partner to establish roadmaps 

for pillars 1-3 (Be Net Zero, Be More Circular and Be Transparent), 
align roadmap dependencies, assess progress towards each KPI, 
including critical next steps and identification of the strategic 
enablers required to support the delivery of our FWI ambitions.

•  Updates on ESG reporting projects ahead of year end, including 
TCFD analysis with Willis Towers Watson and work with PwC on 
Scope 1 & 2 emission assurance – important steps in improving 
the robustness of our ESG reporting and meeting stakeholder 
and governmental expectations.

•  Further update on the TCFD disclosures and the ESG disclosures 

in this Annual Report. 

•  Update on the investigation by the Competition & Markets 

Authority announced in July.

•  Quarterly updates, including ESG benchmarks, ASOS 

Foundation update, Investor Relations update, policies, 
publications and training.

The Committee’s FY23 focus will be on each of the four FWI 2030 
goals, as well as continued oversight and scrutiny of the FWI 2030 
programme and our ESG agenda and ESG-specific training for 
Committee members and the wider Board.

Eugenia Ulasewicz 
ESG Committee Chair  
28 October 2022

083

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Directors’ 
Remuneration Report

Remuneration 
Committee  
Chair’s  
statement

Committee Chair
Karen Geary

Members

  Mai Fyfield 

  Patrick Kennedy 

  Eugenia Ulasewicz

Activities during the year and up to the date of this report
•  Considered the alignment of executive remuneration with the 
strategy of ASOS and the effectiveness of the current policy, 
including a review of alternative structures. 

•  Preparation of our first formal Remuneration Policy following 

the Company’s move from the Alternative Investment Market to 
the Main Market of the London Stock Exchange which is set out on 
pages 99 to 105 and which we will be seeking binding shareholder 
approval for at the next AGM.

•  Conducted a consultation with shareholders regarding our new 
Remuneration Policy and its proposed implementation for FY23. 

•  Reviewed and confirmed the outcomes of the FY22 annual bonus 
and the FY20 three-year ASOS Long Term Incentive Scheme 
(ALTIS) awards for Executive Directors and senior management.

•  Reviewed and approved the Chair’s, Executive Directors’ and 

senior managers’ pay and benefits during FY22, in the context 
of their performance, Company performance, stakeholder and 
shareholder experiences. 

•  Set the remuneration package for José Antonio Ramos Calamonte 
(José Ramos) on his appointment as Chief Executive Officer (CEO). 

•  Agreed Nick Beighton and Mat Dunn’s remuneration arrangements 

on leaving the Company.

Dear shareholder
On behalf of the Board, I am pleased to present the Remuneration 
Committee’s report for the year to 31 August 2022. This year the 
report introduces our new Remuneration Policy, our first as a 
Main Market listed business. This will be put forward for shareholder 
consideration and binding vote at the next AGM. It also includes the 
annual report on remuneration, describing how the current Policy 
was put into practice during FY22 and how the new Policy will be 
implemented in FY23, which will be put to an advisory vote.

Our Remuneration Policy
ASOS Plc listed on the Main Market of the London Stock Exchange in 
February 2022; therefore, we will be submitting a formal Remuneration 
Policy for the first time for shareholder approval at the next AGM. 
However, in practice, for several years we have chosen to operate 
a Remuneration Policy for Directors in line with the regulations for 
Main Market companies and reported this in previous Annual Reports.

During the year, the Committee undertook a review of the Remuneration 
Policy to ensure that it continues to support the execution of our 
strategy. In view of the recent management changes at ASOS during 
the year and the current external environment, we took the view that it 
was not appropriate to make significant changes to the Policy this year. 
We have made some changes to enhance our alignment with corporate 
governance best practice which are set out below, and the Committee 
intends to conduct a wholesale review of remuneration in FY23.

New policy features for FY23
The following changes have been introduced to more closely align our 
remuneration structure for Executive Directors with best practice in 
the Main Market.

•  Set performance measures for the FY23 annual bonus and ALTIS 
awards for Executive Directors and senior management, in line 
with our updated Remuneration Policy.

• 

•  Considered the relationship between executive pay and wider 

workforce pay, and reviewed gender and ethnicity pay gap data.

•  Considered corporate governance provisions and market practice 
relating to executive and wider workforce pay, including a review of 
arrangements and implementation of new share plans in connection 
with the Company’s move from the Alternative Investment Market 
to the Main Market of the London Stock Exchange. 

•  Engaged with employee representatives on executive pay and pay 

across the wider workforce.

084

Introduction of annual bonus deferral – A deferral element has 
been added to the annual bonus scheme. Any bonus earned up to 
50% of salary will be paid in cash, and any additional bonus earned 
above this will be split equally between a portion paid in cash and 
a portion deferred into shares for three years. Therefore, if the 
maximum bonus is achieved, one-third of the bonus will be delivered 
in shares.

•  ALTIS (ASOS Long Term Incentive Scheme) holding period – 

The total time horizon of the ALTIS has been extended to five years 
by adding a two-year holding period (i.e. three-year performance 
period plus two-year holding period).

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022•  Post-employment shareholding guideline – We have extended 
our shareholding requirements to apply post-employment. Going 
forward, a former Executive Director will be expected to retain 
their full shareholding guideline (i.e. 200% of salary) for the first 
year following cessation of employment and half of this amount 
(i.e. 100% of salary) for a second year thereafter. 

The Committee believes that these three features of the executive 
remuneration framework will strengthen the alignment of our 
executives’ interests with the interests of our shareholders, 
encouraging the delivery of sustainable, long-term performance.

Board changes
José Ramos
José Ramos was appointed CEO of the Company on 16 June 2022. 
His remuneration structure is as follows:

Base salary

£700,000

Pension and benefits

5% of base salary in-line with the 
rate of pension available to the 
wider workforce

Benefits allowance of £12,500 plus 
other benefits, including private 
medical insurance and life assurance

Annual Bonus

Maximum of 150% of salary

ALTIS

Maximum of 250% of base salary

Share ownership guideline 200% of base salary

The Committee set the CEO’s package, taking into consideration his 
skills and experience, the role responsibilities as CEO of a Main Market 
company of ASOS’ size and global reach, internal and external 
relativities and the package of the previous CEO. 

On 23 June 2022, José was granted a top-up ALTIS award of 25% of 
his new base salary to bring his ALTIS award for FY22 more in line with 
the policy for Executive Directors. See page 92 for further details.

In determining Mat’s remuneration arrangements on departure, the 
Committee followed the approach set out in the existing Remuneration 
Policy which is aligned to UK good practice. Mat will receive his usual 
salary, pension and benefits until 31 December 2022 and a payment 
in lieu of notice in relation to these elements for the remainder of his 
12-month notice period. He remained entitled to receive an annual 
bonus for the full FY22 year and is also eligible to receive a bonus in 
respect of FY23, pro-rated to the date he steps down from the ASOS 
Plc Board on 31 October 2022.

The Committee intends to treat Mat as a good leaver for the purpose 
of his outstanding incentives, reflecting his contribution during his 
time at ASOS, particularly in the past year where he led the business 
while we were without a CEO, and given that his combined role will 
not be retained in the new Executive team following the restructuring. 
His FY21 and FY22 ALTIS awards will be pro-rated to his departure date 
of 31 December 2022 and remain subject to performance, and vest on 
their normal vesting dates. He will not be entitled to a FY23 ALTIS award.

Full details of Mat Dunn’s remuneration arrangements on departure 
are disclosed on page 93.

Performance in FY22
Following a challenging year for ASOS, and against the backdrop of 
a highly volatile and tough macroeconomic environment, the strength 
of our brand and our compelling customer offer has enabled the 
business to deliver revenues of £3,936.5m and total sales growth 
of 4% (on a constant currency basis, excluding Russia) . The second 
half of the year proved more challenging than we expected, with 
inflationary pressures on consumers increasing markedly as the year 
progressed, impacting consumers’ confidence and discretionary 
income. As a result, growth in the second half was lower than we had 
anticipated. The UK, ASOS’ core operation, delivered good performance, 
with sales up 7% year-on-year, despite the weakening consumer 
environment. This was supported by a curated offer and differentiated 
visual language, leading to growth in the active customer base and a 
further increase in Premier customers. Strong Topshop performance, 
with sales up 105% year-on-year, reinforced revenue growth in the UK, 
US and EU and drove margin expansion. 

Jørgen Lindemann
Jørgen Lindemann was appointed Chair of the ASOS Plc Board with 
effect from 1 August 2022, with Ian Dyson stepping down from the 
Board on the same date. Jørgen receives a fee of £350,000 per annum 
in line with the Remuneration Policy, as set out on page 101.

Remuneration outcomes for the year ended 
31 August 2022
Below sets out the performance outcomes of our FY22 annual bonus 
and FY20 ALTIS. 

Mat Dunn
We announced on 17 August 2022 that Mat Dunn would step down from 
his Chief Operating Officer and Chief Financial Officer (CO&FO) roles 
as ASOS restructures its Executive team. It is not envisaged that the 
combined CO&FO role will continue after restructuring. Mat will 
continue in his roles and as a member of the Board until 31 October 
2022 and will remain employed until the end of the calendar year to 
provide transitional support. 

FY22 Annual Bonus
The annual bonus for FY22 was based 30% on revenue, 30% on PBT, 
15% on free cash flow, 10% on ESG metrics linked to progress against 
our Fashion with Integrity (FWI) 2030 programme goals and 15% on 
strategic objectives. 

Whilst progress was made against the ESG and strategic elements, 
the financial metrics were not met and the Remuneration Committee 
determined that no bonus will be paid to the Executive Directors 
for FY22. 

FY20 ALTIS
Measures

Revenue growth

Diluted EPS

Relative TSR

Weighting

Actual achievement

35%

35%

30%

12.9%

22.9p¹

Below median

Vesting

11.0%

0.0%

0.0%

1  Consistent with the approach taken in FY21, actual performance for the diluted 
EPS condition has been assessed using an adjusted profit before tax of £22.0m, 
an adjusted tax rate, and with the convertible bond treated as dilutive. This is 
also consistent with how adjusted measures are used as the basis for assessing 
the outturn of the Group bonus plan and with the restatement of the ALTIS 
scheme targets which took place at the Remuneration Committee meeting in 
May 2021.

085

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Directors’ Remuneration Report continued

The ALTIS awards granted in FY20 were based on 35% revenue 
growth, 35% diluted EPS and 30% relative TSR over a three-year 
performance period measured from 1 September 2019 to 31 August 
2022. The overall vesting level for the FY20 ALTIS is 11.0% of maximum 
for the CO&FO and for the former CEO, who remained entitled to 
receive a pro-rated FY20 ALTIS as part of his departure terms. 
José Ramos had not joined the Company at the time of the FY20 
ALTIS grant. The Group’s performance for these metrics and the 
vesting calculation were audited and approved by our auditors, PwC. 
Full details are provided on page 91.

ALTIS performance measures
The Committee reviewed the ALTIS performance measures and 
concluded that the current framework remains appropriate. 
Therefore, performance will again be measured on 30% EPS growth, 
30% revenue growth, 25% relative total shareholder return and 15% 
ESG. ESG will continue to be measured on progress over the three-year 
performance period towards our key 2030 objectives, in relation to our 
four FWI pillars: (1) Be Net Zero; (2) Be More Circular; (3) Be Transparent; 
(4) Be Diverse. 

The Committee carefully considered whether the ALTIS vesting 
outcome fairly reflected the underlying performance of the business 
as well as the experience of shareholders and stakeholders during the 
period, using the discretion framework developed in 2020 to support 
the Committee in determining whether any discretion should be 
exercised. In particular the Committee considered:

1.   Financial and share price performance over the three-year period, 

both on an absolute basis and compared to our sector peers

2.  Ongoing challenges in the retail market and the wider economy 

resulting from the COVID-19 pandemic 

3.  Non-financial performance and delivery of our strategic aims 

over the three-year period

4.  Overall remuneration outcomes under the bonus and ALTIS in 

recent years and the wider pay context at ASOS

The Committee considered that, in the round, the overall vesting 
outcome of 11% was appropriate. 

Remuneration in FY23
Salary
The Committee has reviewed the salary levels of the Executive 
Directors. Given that José Ramos was appointed in June 2022, 
the Committee agreed that he will not receive an increase this year. 
Given the announcement that Mat Dunn will be leaving the Company 
on 31 December 2022, he also will not receive an increase. The salary 
for the new CFO will be set on appointment. 

FY23 incentives
All incentive awards in relation to FY23 will be made in accordance 
with the new Remuneration Policy. The Committee reviewed the 
performance measures for the bonus and ALTIS for FY23 and 
a summary is set out below.

Annual bonus performance measures
The annual bonus will continue to include three financial measures: 
30% revenue, 30% adjusted profit before tax and 15% adjusted free 
cash flow. The remaining 25% will form a combined ESG and strategic 
measure, with performance within this measured against targets 
for Diversity, Equity & Inclusion (DEI), gross margin, stock turn, active 
customer base and an individual measure.

The strategic measures were carefully chosen to ensure that they 
are aligned to our most critical business priorities for the year ahead. 
Our commitment to ESG through our industry leading FWI 2030 
programme continues to influence everything we do, and the annual 
bonus for FY23 will include an ESG measure focused on DEI (linked to 
female and ethnic minority leadership goals). The ‘other strategic’ 
measures will be role specific for each Executive Director, with the 
CEO’s being linked to building and developing the senior leadership team. 
The new CFO’s individual measure will be confirmed on appointment.

086

Colleague engagement and wider workforce 
remuneration
During the year, I met with ASOS’ employee engagement network, the 
ASOS Voices Network, on a number of occasions, to discuss employee 
views on remuneration (both at executive and wider employee levels), 
and other matters of interest to them. We also held a dedicated 
session to discuss executive remuneration and wider employee 
remuneration matters, including the proposed Remuneration Policy 
for Executive Directors. Further details of employee engagement 
are set out on page 21.

The Committee receives regular updates on pay initiatives for the 
wider workforce. This year we have been focused on ensuring that we 
offer fair pay across our workforce, particularly in light of the current 
cost-of-living crisis. Whilst not fully accredited, ASOS is formally 
committed to being a Living Wage employer and the Committee 
receives updates from management to ensure we continue to honour 
this commitment. To ease cost of living pressures, and prior to the 
New Living Wage announcement, effective 1 September 2022, 
employees earning a full time equivalent base salary of below or 
equivalent to £25,000 per annum received an exceptional salary 
increase of 4.5%, a one-off payment of £500, and an additional 
support with lunch vouchers. 

Shareholder engagement
The Committee carried out a shareholder consultation with ASOS’ 
major shareholders in September 2022 to obtain feedback on our 
proposed Remuneration Policy, Executive remuneration structure 
for FY23 and the executive remuneration package more generally. 
We were pleased that shareholders understood that we considered 
it prudent not to make significant changes to the Remuneration Policy 
this year given the recent management changes at ASOS and the 
current external environment and were generally supportive of the 
governance-related changes we have made. 

Some shareholders noted an expectation that ESG measures should 
form a larger part of the ALTIS award and that the apparel sector 
should have a higher proportion of remuneration directly attributed 
to sustainability factors overall. The Committee will continue to reflect 
on this feedback and the weighting of ESG measures as we develop our 
Remuneration Policy.

Shareholders understood that the inclusion of operating metrics within 
the Bonus better reflects business imperatives and this has been the 
consistent feedback we have received in previous years. However, 
some shareholders noted that operating metrics do indirectly impact 
financial outcomes and therefore could be attributed to incentives 
twice. We also noted feedback that there may now be too many 
metrics in the Bonus, potentially diluting their impact. The Committee 
will take this feedback into account in the design of any new 
Remuneration Policy.

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Some shareholders have sought re-assurance that our current Policy 
is sufficient to recruit and retain senior executives. Now that the CEO 
recruitment has been concluded, we believe that the structure and 
quantum of our current remuneration packages are broadly in line with 
the external market, in particular other Main Market listed companies. 
Our existing remuneration policy also has flexibility to enable us to 
grant ‘buy out’ share awards to new Executive Directors. As a result 
of moving to Main Market, we have introduced new rules for the ALTIS 
(the ALTIS Rules). Under these ALTIS Rules, whilst the maximum annual 
award that can be granted under normal circumstances is 250% of 
base salary, our new ALTIS Rules allow, in exceptional circumstances, 
for grants of up to 500% of salary in any given year. The Remuneration 
Committee believes that this should be sufficient to support further 
recruitment as we continue to build the senior management team. 

On behalf of the Committee, I would like to thank shareholders for 
their input and engagement during this consultation, and throughout 
the year. Their input has been invaluable for the Committee to better 
understand shareholder views and to shape the Committee’s thinking 
for the policy review in FY23, as well as ensuring a productive and 
collaborative relationship regarding future policy decisions. 

Concluding remarks
I am stepping down from the Board on 1 December 2022. I would like 
to thank my Committee colleagues for their support during my tenure.

In the meantime, we look forward to receiving your support for the 
Directors’ Remuneration Policy and Directors’ Remuneration Report 
at the upcoming AGM on 11 January 2023.

Annual remuneration votes 2021

Total votes cast

83,497,968

Votes for

Votes against

74,417,329

8,493,661

Votes withheld (abstentions)

586,978

Historic annual remuneration votes

2021

2020

2019

2018

2017

2016

89.76%

81.99%

85.45%

97.03%

98.10%

66.72%

Karen Geary 
Remuneration Committee Chair 
28 October 2022

087

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Annual Report 
on Remuneration

Summary of FY23 implementation of Remuneration Policy 
The purpose of ASOS’ Remuneration Policy is to attract, retain and motivate high-calibre, high-performing, engaged employees with the necessary 
skills to implement the Group’s strategy in order to create long-term value for shareholders. Our Policy must reward people for their contributions 
to the success of ASOS in a fair and responsible manner, over both the short and the long term. 

The following provides details of how the Remuneration Policy will be implemented for the year ending 31 August 2023.

Base salary

The CEO was appointed on 16 June 2022, therefore the Committee agreed that there will be no increase to the CEO’s salary from 1 December 2022. 
His salary will next be reviewed with effect from 1 December 2023.
In light of his announced departure, the CO&FO’s salary will also not be increased. The salary of the new CFO will be set upon appointment.

Pension

The pension is a defined contribution arrangement or salary supplement. The pension allowance for the CEO is 5% of salary which is aligned with the rate 
available for the majority of the workforce. The pension allowance for new Executive Directors including the new CFO will be 5%. The pension allowance 
for the CO&FO is currently 10% of base salary, but will be reduced to 5% from 1 December 2022.

Other benefits

Normal company benefit provision of a package of taxable benefits offered through our flexible benefits scheme, ASOS Extras, which offers all employees 
a fixed value depending upon their seniority, and can be used either to buy a variety of benefits or be taken in cash. The Executive Directors receive a 
flexible benefits allowance of £12,500 per annum.
Other benefits include private medical insurance and life assurance. 

Annual Bonus

The maximum opportunity will be 150% of salary. 
Any bonus earned up to 50% of salary will be paid in cash, and any additional bonus earned above this will be split equally between a portion paid in cash 
and a portion deferred into shares for three years. 
The annual bonus targets are commercially sensitive and will be disclosed at the end of the performance year, as in prior years.

The performance measures for FY23 will be based on the following:
•  30% revenue
•  30% adjusted profit before tax
•  15% adjusted free cash flow
•  25% strategic & ESG (DEI target)

ALTIS

For FY23 the Strategic & ESG objectives are:
DEI (female and ethnic minority leadership goals), gross margin, stock turn, number 
of active customers, and the personal objective for the CEO will be to continue to 
build and develop the senior leadership team.

The normal maximum opportunity will remain at 250% of salary. Up to 25% of the award may vest for threshold performance. 
The performance measures for FY23 will be based on the following: 
•  30% EPS growth
•  30% revenue growth
•  25% relative TSR 
•  15% ESG
Due to the current challenging external and business environment, the Committee has not yet agreed the ALTIS targets. It is intended that the 
targets will be agreed before the grants are made in November and be disclosed in the RNS announcement which will be made at the time the ALTIS 
awards are granted.

088

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Share ownership guidelines

The shareholding guideline for Executive Directors is 200% of salary and they will normally be expected to hold 50% of any shares acquired on vesting 
until the guidelines has been met. The post-employment shareholding requirement is for Executive Directors to retain their full shareholding guideline 
(i.e. 200% of salary) for the first year following cessation of employment and half of this amount (i.e. 100% of salary) for a second year thereafter. 
Where a departing Executive Director has not built up this level of shareholding, their actual shareholding on departure will be subject to the guideline.

Non-executive Director fees

The Non-Executive Directors’ fees were reviewed in October 2022.
No changes were made to the fees set out below:
Non-executive Chair £350,000
Non-executive Director £56,230
SID Fee £10,000
Committee Chair Fee £10,000
Committee Membership Fee £2,500 per Committee

Provision 40 disclosures
In developing our approach to remuneration, the Committee was mindful of Provision 40 of the UK Corporate Governance Code. The Committee 
considers that the Company’s executive remuneration framework addresses the following factors:

Clarity

Simplicity

Predictability

Proportionality

Risk

Alignment to culture

The Committee has provided clear disclosures regarding our Remuneration Policy, its alignment to 
our purpose and strategy, and the necessary performance requirements. The changes we have 
made to the Remuneration Policy have been supported by the context of strategic alignment and 
market practice. We have consulted with our shareholders and employees on the new Remuneration 
Policy and provided clarity on the relationship between the successful implementation of our 
strategy and executive remuneration.

Our remuneration structures, including their rationale and operation, are simple to understand and 
familiar to stakeholders.

Our Remuneration Policy contains details of the range of opportunity levels available for each 
component of pay, including the maximum opportunity level. Actual incentive outcomes vary 
depending on the level of performance achieved against specific measures.

The link between the annual bonus and ALTIS schemes and the achievement of ASOS’ strategy and 
the long-term performance of the Group is clearly defined. The use of ALTIS holding periods and our 
shareholding guidelines (including post-employment) ensure that Executive Directors have a strong 
drive to ensure that performance is sustainable over the long term. The discretion available to the 
Committee ensures that outcomes do not reward poor performance.

The Committee has satisfied itself that the remuneration arrangements do not encourage risk 
taking or other behavioural risks. The Committee has the discretion to apply malus and clawback 
in certain circumstances, including in the event of any behavioural risks.

The Committee ensures that the performance measures for the annual bonus and ALTIS support 
the Group’s purpose, strategy and culture. This is supported by the inclusion of ESG-related 
performance measures in both schemes, by ensuring the Committee understands the remuneration 
of the wider workforce and engaging with stakeholders.

089

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Annual Report on Remuneration continued

Details of how ASOS’ Remuneration Policy has been applied in the year to 31 August 2022 are set out below. The Committee considers that the 
Policy operated as intended in the year. Certain information within this section has been audited as highlighted.

Directors’ remuneration table (audited)
The remuneration of the Directors for the year to 31 August 2022 and the year to 31 August 2021 is set out in the tables below.

Executive 
Director
José Ramos¹

Mat Dunn⁵

Nick Beighton⁶

Total

Non-executive 
Director
Mai Fyfield

Karen Geary

Luke Jensen

Jørgen
Lindemann⁹

Patrick
Kennedy¹⁰

Nick
Robertson¹¹

Eugenia
Ulasewicz¹²

Ian Dyson¹³

Adam Crozier¹⁴

Total

2022
2021
2022
2021
2022
2021
2022
2021

2022
2021
2022

2021
2022
2021
2022

2021
2022

2021
2022
2021
2022

2021
2022
2021
2022
2021
2022
2021

Base salary
£
126,615
–
566,932
453,500
68,889
608,250
762,436
1,061,750

Benefits²
£
22,879
–
23,160
17,897
4,164
21,517
50,203
39,414

Pensions³
£
5,833
–
54,924
56,687
8,907
78,647
69,664
135,334

Base fee⁷
£
55,922
55,000
55,922

Additional fee
£
5,208
–
13,750

Total expenses⁸
£
0
176
12,218

55,000
55,922
55,000
71,339

–
35,702

–
55,922
55,000
55,922

55,000
249,318
55,000
84,848
350,000
720,817
680,000

10,000
3,750
–
3,750

–
15,744

–
1,458
–
9,583

–
3,636
15,000
–
–
56,879
25,000

2,531
1,430
202
24,796

–
9,223

–
0
36
121,934

1,672
6,610
166
–
36
176,211
4,819

Total fixed
£
155,327
–
645,016
528,084
81,960
708,414
882,303
1,236,498

Total 
remuneration
£

Bonus
£
0
–
0
620,343
0
819,921
0
1,440,264

LTIP⁴
£
0
–
29,561
209,777
26,755
198,524
56,316
408,301

Total variable
£
0
–
29,561
830,120
26,755
1,018,445
56,316
1,848,565

Total 
remuneration
£
155,327
–
674,577
1,358,204
108,715
1,726,859
938,619
3,085,063

Basis for additional fee

61,130 Member of Audit, Remuneration & ESG Committees
55,176
81,890

–
Remuneration Committee Chair and Member 
of Nomination & ESG Committees
Remuneration Committee Chair

67,531
61,102 Member of Audit & Nomination Committees
55,202
99,885 Member of Audit & Nomination Committees until 

–

–
60,669

–

appointed Chair of Board on 1 August 2022
–
SID & Audit Committee Chair and Member of 
Remuneration & Nomination Committees
–

57,380 Member of ESG Committee
55,036
187,439

–
ESG Committee Chair, Member of Audit & 
Remuneration Committees
–
See Note 13
SID & Audit Committee Chair
–
–

56,672
259,564
70,166
84,848
350,036
953,907
709,819

1  José Ramos was appointed CEO on 16 June 2022, therefore only his remuneration between 16 June 2022 and 31 August 2022 is shown in this table.
2  José is entitled to a relocation allocation allowance of £40,000 per year until 4 January 2024 related to his relocation from Portugal to the UK to take up his previous 

role as Chief Commercial Officer. The benefits shown in this table includes the relocation allowance José received from his appointment as CEO until year end. 
The Executive Directors receive a flexible benefits allowance of £12,500 per annum, which can be used either to buy a variety of benefits or be taken in cash through 
our flexible benefits scheme, ASOS Extras. Other benefits include private medical insurance, group income protection and life assurance.

3  The Executive Directors’ pension contributions shown above were paid in cash. On 1 December 2021, the pension contribution for Mat Dunn changed from 12.5% to 10% 

of base salary.

4  For 2022, this includes the FY20 ALTIS award as detailed on page 91. Based on a share price of £9.89, being the average share price for the last quarter of the 

financial year, from 1 June to 31 August 2022. The share price depreciated during the vesting period and therefore no portion of the award relates to share price 
gain. The figures for 2021 are the adjusted figures to show the share price of £24.82 on the day before the vesting date on 31 October 2021 (previously shown as 
£374,716 for Mat Dunn and £354,662 for Nick Beighton, former CEO). 

5  Mat Dunn received an additional temporary salary allowance of £5,000 per month to reflect the additional responsibilities he undertook, leading the day-to-day 

operation of the business on a temporary basis until we appointed a new CEO. This is reflected in his base salary in the table. 

6  Nick Beighton stepped down as CEO and from the Board on 11 October 2021. The table above outlines the remuneration he received between 1 September 2021 and 
11 October 2021. He received a salary, pension and benefits until 31 December 2021, and a payment in lieu of notice in relation to salary, pension and benefits in 
respect of his remaining 12-month notice period (until 11 October 2022), details of which are outlined on page 93. Nick’s benefits figure for 2021 has been updated 
to correct an error (previously shown as £20,490). 

7  The base fee for Non-executive Directors increased to £56,230 effective from 1 December 2021.
8  The taxable expenses include travel and other expenses related to their role and have been grossed up for tax, where applicable. 
9  Jørgen Lindemann was appointed as Non-executive Director on 1 November 2021 and Chair of the ASOS Plc Board on 1 August 2022.
10 Patrick Kennedy was appointed Non-executive Director, Senior Independent Director and Chair of the Audit Committee on 13 January 2022.
11  Nick Robertson donated all of his base service fee and his additional fee to the ASOS Foundation.
12  Eugenia Ulasewicz was appointed Chair of the newly established ESG Committee on 1 February 2022. Eugenia’s taxable benefits figure for 2021 has been updated 

to correct an error (previously shown as nil).

13  Ian Dyson served as Non-executive Director, Senior Independent Director and Chair of the Audit Committee until he was appointed Chair of the ASOS Plc Board on 

29 November 2021. Ian stepped down as Chair of the Board on 1 August 2022.

14  Adam Crozier stepped down as Chair of the Board on 28 November 2021.

090

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Annual bonus for the year ended 31 August 2022 (audited)
For the CO&FO, the annual bonus plan for the year ended 31 August 2022 was based on the following financial metrics:

Adjusted PBT¹

Revenue growth²

Adjusted Free Cash Flow³ 

Weighting

Threshold 

Target

Maximum

Performance achieved

Outcome

30%

30%

15%

£100m

+10%

£125m

+13%

£140m

+15%

£22.0m Below threshold

2% Below threshold

(£20.0m)

£0m

+£20.0m

(£321.6m)

Below threshold

1  Adjusted for £53.9 million of adjusting items. 
2  Constant currency basis. 
3  Adjusted for payment of £18.2 million of adjusting items.

The remainder of the bonus was based 10% on ESG metrics linked to progress against our FWI 2030 programme goals and 15% on strategic 
objectives. 

Whilst progress was made against the ESG and strategic elements, the financial metrics were not met and the Remuneration Committee 
determined that no bonus will be paid to the Executive Directors for FY22. 

FY20 ALTIS awards vesting for performance to 31 August 2022 (audited)
The ALTIS awards with a performance period ending on 31 August 2022 are due to vest on 31 October 2022. These awards were based on revenue 
growth, diluted EPS and relative TSR over the three-year performance period from 1 September 2019 to 31 August 2022. The performance 
targets and level of achievement against those targets were as follows:

Measures
Revenue growth

Weighting
35%

Diluted EPS

Relative TSR

35%

30%

Targets
Below 12.5%
12.5%
Between 12.5% and 17.5%
17.5% or above
Below 76.8p
76.8p
Between 76.8p and 130.0p
130.0p or above
Below median
At median
Between median and upper quartile
At or above upper quartile

Percentage vesting
0%
25%
Between 25% and 100%¹
100%
0%
25%
Between 25% and 100%¹
100%
0%
25%
Between 25% and 100%¹
100%

Actual 
achievement
12.9%

Vesting
11.0%

22.9p²

0.0%

Below median

0.0%

1  Straight-line interpolation between points in the range.
2  Consistent with the approach taken in FY21, actual performance for the diluted EPS condition has been assessed using an adjusted profit before tax of £22.0m, 

an adjusted tax rate, and with the convertible bond treated as dilutive. This is also consistent with how adjusted measures are used as the basis for assessing the 
outturn of the Group bonus plan and with the restatement of the ALTIS scheme targets which took place at the Remuneration Committee meeting in May 2021.

Details of vesting:

Executive Director

Number of shares granted

Number of shares vesting

Mat Dunn

Nick Beighton²

27,173

24,594

2,989

2,705

Date of vesting

31/10/2022

31/10/2022

Value of awards vesting¹

£29,561

£26,755

1  Based on a share price of £9.89, being the average share price for the last quarter of the financial year, from 1 June to 31 August 2022, as is normal practice.
2  Nick Beighton stepped down from the Board on 11 October 2021 and remained employed by the Group until 31 December 2021. He was granted good leaver status 
for his remaining unvested ALTIS awards. This award will vest subject to time pro-rating to 31 December 2021. His original award was over 31,609 shares prior to 
time pro-rating.

José Ramos had not joined the Company at the time the FY20 ALTIS award was granted.

The Committee carefully considered whether the ALTIS vesting outcome fairly reflected the underlying performance of the business as well as 
the experience of shareholders and stakeholders during the period. This included a discussion on ASOS’ financial and non-financial performance 
and strategic progress, the wider economic environment and the historic wider pay context at ASOS. The Committee considered that, in the 
round, the overall vesting outcome of 11% was appropriate and no discretion was exercised.

Adjustments to FY20 and FY21 ALTIS targets
In April 2020, ASOS raised net proceeds of £239.4million through issuing additional shares; in February 2021, the Topshop brands were purchased 
from Arcadia for £292.4million; and in April 2021 the Company raised a further £500million by issuing convertible bonds. These transactions were 
not anticipated at the time the performance targets for the FY20 and FY21 awards were set. 

In May 2021, the Remuneration Committee approved changes to the targets for the FY20 and FY21 ALTIS awards which adjusted for these 
three events. The changes impacted the revenue and EPS targets only and ensure actual performance can be assessed against them on a 
like-for-like basis.

091

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Annual Report on Remuneration continued

The change between the original targets and the revised targets for the two awards are as follows:

FY20 ALTIS
Measures

Revenue growth

EPS growth

Performance scenario

Original targets

Revised targets

Threshold

Maximum

Threshold

Maximum

10%

15%

71.0p

121.8p

12.5%

17.5%

76.8p

130.0p

The revised targets in the above table have been used in the final performance assessment for the FY20 ALTIS shown on page 91.

FY21 ALTIS
Measures

Revenue growth

EPS growth

Performance scenario

Original targets

Revised targets

Threshold

Maximum

Threshold

Maximum

10%

20%

138.6p

179.9p

12.2%

22.2%

161.2p

206.7p

Details of the performance outcome relative to the revised targets shown above will be disclosed in the FY23 Directors’ Remuneration Report.

ALTIS awards granted in the year (audited)
In the year under review, an ALTIS award was granted to the CO&FO on 23 November 2021. Details of the award are as follows:

Basis of award

Type of award

Number of  
shares granted

Face value 
of award¹

% vesting for threshold
performance

Performance period

250% of base salary Conditional share award at nil cost

48,791

£1,312,478

25% 01.09.21 – 31.08.24

1  Based on the five-day average share price of £26.90 as at 22 November 2021.

As part of the terms of his appointment as CEO, José Ramos was granted an ALTIS award on 23 June 2022 to bring his award for FY22 more 
in-line with our policy for Executive Directors. Details of the award are as follows:

Basis of award

Type of award

Number of  
shares granted

Face value 
of award¹

% vesting for threshold
performance

Performance period

250% of base salary² Conditional share award at nil cost

20,612

£174,996

25% 01.09.21 – 31.08.24

1  Based on the five-day average share price of £8.49 as at 22 June 2022.
2  Based on base salary of £700,000.

The performance conditions for these awards are in the table below, with performance measured over the three-year period from 1 September 
2021 to 31 August 2024, and vesting on 31 October 2024:

Measures 
EPS growth (CAGR)¹
Revenue growth (CAGR)¹
Relative TSR
ESG – FWI goals

Weighting
30%
30%
25%
15%

Threshold performance (25% vesting)
24.5%
15%
Median
See below²

Maximum performance (100% vesting)
29.5%
20%
Upper quartile
See below²

1  EPS targets represent average p.a. growth to FY24 compared to FY21 EPS (excluding the one-off COVID-19 benefit). Revenue growth targets represent average 

p.a. growth rates compared to FY21 reported revenue. 

2  ESG performance will be assessed based on the extent of the Company’s progress over the period FY22 to FY24 toward the Company’s key 2030 objectives, in 

relation to the Company’s four FWI pillars: (1) Be Net Zero; (2) Be More Circular; (3) Be Transparent; (4) Be Diverse. The Committee will judge progress in the round 
and determine what vesting outcome is appropriate based on the extent and nature of the progress achieved.

The relative TSR comparator group consists of the following companies: Boohoo Group, Boozt, Brown Group, Farfetch, Global Fashion Group, 
H&M, Inditex, JD Sports Fashion, Joules Group, Marks & Spencer, Next, Revolve Group, THG Holdings and Zalando.

092

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Before José was appointed CEO, he was granted the following awards in his role as Chief Commercial Officer:

Basis of award

Type of award

Number of  
shares granted

Face value 
of award¹

% vesting for threshold
performance

Performance period

125% of base salary¹ Conditional share award at nil cost

100% of base salary¹ Conditional share award at nil cost

21,433

20,319

£576,548²

£461,241³

25% 01.09.21 – 31.08.24⁴

N/A

N/A

1  Based on base salary when Chief Commercial Officer.
2  Based on the five-day average share price of £26.90 as at 22 November 2021.
3  Based on the five-day average share price of £22.70 as at 13 January 2022.
4  Performance measures and targets for this award are as shown on page 92.

Payments for loss of office (audited)
Nick Beighton
Nick Beighton stepped down from the Board on 11 October 2021 but remained employed and available to support the Group until 31 December 
2021. In line with the Remuneration Policy at that time, he received salary, pension and benefits to 31 December, and he received an annual bonus 
for the full FY21 year. He received a payment in lieu of notice in relation to salary, pension and benefits, in respect of his remaining notice period 
to 10 October 2022.

His FY19 ALTIS vested as normal on 31 October 2021. He was granted ‘good leaver’ status for his remaining unvested ALTIS awards. These will 
vest in line with the original scheduled vesting dates, subject to performance conditions and time pro-rating to 31 December 2021. His outstanding 
SAYE option was cancelled in November 2021. Expenses of £10,000 for legal fees and £50,000 for outplacement costs were paid on his behalf.

Details of payments made to Nick Beighton during the year to 31 August 2022, following his stepping down from the Board on 11 October 2021 and 
until he left employment on 31 December 2021, are set out below:

Base salary

Pension

Benefits

Payment in lieu of notice period

Legal and outplacement costs

Total

£137,778

£15,588

£10,680

£537,381

£60,000

£761,427

Mat Dunn
On 17 August 2022 it was announced that Mat Dunn would step down from his Chief Operating Officer and Chief Financial Officer (CO&FO) 
roles as ASOS restructures its Executive team. It is not envisaged that the combined CO&FO role will continue after the restructuring. Mat will 
continue in his roles and as a member of the Board until 31 October 2022 and will remain employed until 31 December 2022 to provide transitional 
support. Mat’s remuneration arrangements on departure are in line with the leaver treatment set out in the Remuneration Policy and are 
summarised as follows:

•  Mat will receive his usual salary and normal benefits during the remainder of his employment and thereafter will receive an amount in lieu 

of his salary for the remainder of his 12-month notice period.

•  Mat will be eligible to receive a bonus in respect of FY23, pro-rated to the date he steps down from the ASOS Plc Board (31 October 2022), 

which will be assessed and paid in the normal way.

•  Mat’s FY20 ALTIS will vest as normal on 31 October 2022 (as outlined on page 91). Given that the combined CO&FO role will not be retained 

in the new executive team, the Committee intends to treat Mat as a good leaver in respect of outstanding ALTIS awards granted on 
20 November 2020 and 23 November 2021, which will be assessed and pro-rated to 31 December 2022 as detailed below and will vest on 
the normal vesting date, subject to the satisfaction of applicable performance conditions. He will not be entitled to a FY23 ALTIS award. 

Date of grant

Number of shares subject to award

Number of shares pro-rated for time

Number of shares pro-rated for time

23 November 2021

20 November 2020

20 November 2019

48,791

25,633

27,173

21,655

19,939

27,173

31 October 2024

31 October 2023

31 October 2022

•  Mat is eligible to have expenses paid on his behalf in relation to legal fees, up to £10,000, and outplacement support, up to £25,000.

There were no other payments made for loss of office during the year to 31 August 2022.

Payments to past Directors (audited)
There were no payments made to any past Directors during the year to 31 August 2022.

093

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Annual Report on Remuneration continued

Directors’ interests in share plans (audited)

Director

José Ramos

Mat Dunn

Nick Beighton⁴

Share option 
scheme

Date of grant

31 August 2021 
(no. of shares)

Granted during 
the year to 
31 August 2022 
(no. of shares)

Lapsed during 
the year to 
31 August 2022 
(no. of shares)

Vested during  
the year to 
31 August 2022 
(no. of shares)

31 August 2022 
(no. of shares)

Vest date/
period

RSU¹
ALTIS²
ALTIS²
RSU³

ALTIS²

ALTIS²
ALTIS²
ALTIS²
ALTIS²

ALTIS²
ALTIS²
ALTIS²
SAYE

16.02.21
16.02.21
23.11.21
14.01.22

23.06.22

28.06.19
20.11.19
20.11.20
23.11.21

24.10.18
20.11.19
20.11.20
27.11.20

4,272
12,511
–
–

–

22,216
27,173
25,633
–

21,027
31,609
34,475
510

–
–
21,433
20,319

20,612

–
–
–
48,791

–
–
–
–

–
–
–
–

–

13,753
–
–
–

13,018
7,015
19,160
510

4,272
–
–
–

–

8,463
–
–
–

8,009
–
–
–

–
12,511
21,433
20,319

20,612

–
27,173
25,633
48,791

–
24,594
15,315
–

12.04.22
31.10.23
31.10.24
50% on 
31.10.22 
and 50% on 
30.04.23
31.10.24

31.10.21
31.10.22
31.10.23
31.10.24

31.10.21
31.10.22
31.10.23
–

1  Conditional award over shares under the rules of the ASOS Long Term Incentive Scheme, with no performance conditions applying to the award.
2  Conditional award over shares under the rules of the ASOS Long Term Incentive Scheme. Performance conditions for those awards are set out in the relevant 

remuneration report for the year of grant.

3  Conditional award over shares under the rules of the ASOS Long Term Incentive Scheme, with no performance conditions applying to the award, but vesting of 

each award is subject to continued employment.

4  Nick Beighton stepped down as CEO on 11 October 2021. Reflecting his contribution during his long period of service with ASOS, he was treated as a ‘good leaver’ 
in respect of inflight FY20 and FY21 ALTIS awards, which have been retained and will vest in line with their original schedule, subject to performance testing and 
time pro-rating to 31 December 2021, the date of his departure. His outstanding SAYE option lapsed on 31 December 2021.

Directors’ shareholdings (audited)
The Directors who held office at 31 August 2022 had the following interests, including family interests, in the shares of ASOS Plc. A shareholding 
guideline is in place for the Executive Directors; this is 200% of salary for the CEO and CFO. 

Director

José Ramos

Mat Dunn

Jørgen Lindemann

Mai Fyfield

Karen Geary

Luke Jensen

Patrick Kennedy

Nick Robertson

Eugenia Ulasewicz

Former Directors

Ian Dyson¹

Adam Crozier²

Nick Beighton³

Beneficially owned as at 
31 August 2021 (no. of shares)

Beneficially owned as at 
31 August 2022 (no. of shares)

Outstanding share options 
(ALTIS) (no. of shares)

Shareholding guideline met

–

12,002

–

2,000

641

15,733

23,000

3,336,414

500

3,705

20,644

62,052

2,000

641

15,733

53,000

2,886,414

500

74,875

101,597

N/A

N/A

N/A

N/A

N/A

N/A

N/A

No

No

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Beneficially owned as at  
leaving date (no. of shares)

15,205

20,770

156,121

1  As at 1 August 2022.
2  As at 28 November 2021.
3  As at 11 October 2021. Nick Beighton was compliant with the shareholding guideline for Executive Directors as at the date he stepped down from the Board. 

He is not subject to any post-employment shareholding requirements.

On 19 October 2022, Jørgen Lindemann purchased 48,000 shares, meaning he now holds 110,052 shares in the Company. There were no other 
changes to the Directors’ share interests between 31 August and 28 October 2022.

094

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Pay gap reporting
We will be publishing our next Gender Pay Gap reports for April 2022 early next year. We remain of the view that the UK gender pay gap is not a 
symptom of unequal pay for equal work among men and women, but rather there being more men than women in senior roles across the relevant 
UK businesses.

In addition, ASOS carries out an annual equal pay audit, checking the pay of men and women doing the same or similar roles. Our audits continue 
to show that our pay policies and practices pay men and women equally for equivalent roles. Our pay range system ensures ASOSers are paid 
fairly based on their skills, qualifications, experience and performance.

We will also be publishing our Ethnicity Pay Gap data for the second year in a row as part of our FWI objectives to ensure ASOS is a diverse and 
inclusive workplace.

Diversity continues to be a key area of focus for ASOS and our 2030 FWI goals include stretching targets of achieving at least 50% female 
representation and over 15% ethnic minority representation across our combined leadership team by 2023, and at every leadership level by 2030.

Performance and CEO remuneration comparison
This graph shows the value, by 31 August 2022, of £100 invested in ASOS Plc on 31 August 2012 compared with that of £100 invested in the 
FTSE 250 and the FTSE All-Share General Retail Indices. These are the indices that the Company is a member of and between them they show 
the Company’s performance against both the broader market and the retail sector. The other points plotted are the values at the intervening 
financial year ends.

400

350

300

250

200

150

100

50

)
£
d
e
s
a
b
e
R
(

0
Year to
31 August
2012

Year to
31 August
2013

Year to
31 August
2014

Year to
31 August
2015

Year to
31 August
2016

Year to
31 August
2017

Year to
31 August
2018

Year to
31 August
2019

Year to
31 August
2020

Year to
31 August
2021

Year to
31 August
2022

ASOS Plc

FTSE 250

FTSE All-Share General Retail Index

CEO remuneration history
The table below sets out the remuneration data for Directors undertaking the role of CEO during each of the past ten financial years.

Year to 
31 August  
2013

Year to 
31 August 
2014

Year to 
31 August 
2015⁴

Year to 
31 August
 2016⁵

Year to 
31 August 
 2017

Year to 
31 August 
2018

Year to 
31 August 
2019

Year to 
31 August 
2020

Year to 
31 August 
2021

Year to 
31 August 
2022⁶

Total remuneration (£)¹ 803,843 337,193 81,280 1,199,520 3,072,259 2,904,614 848,487 1,730,323 1,726,859 264,042

Annual bonus %²

60.0%

Long-term incentive %³

–

–

–

–

–

70.0%

–

65.0%

99.1%

–

–

100%

27.0%

93.7%

31.2%

89.9%

–

38.1% 11.0%

1  Gains made under the long-term incentive plans are recognised above in the financial year of the performance period to which they relate. The value shown for 

the FY21 award was calculated using a share price of £24.82, being the closing share price on the day before the vesting date on 31 October 2021. The value shown 
for the year to 31 August 2022 is based on the average share price for the last quarter of the financial year to 31 August 2022. This will be adjusted to reflect the 
share price at the point of vesting on 31 October 2022.

2  Annual bonus percentage figure shows the percentage of the individual’s maximum bonus percentage received in that financial year.
3  Long-term incentive percentages show the percentage of the award that vested in the financial year.
4  During the year to 31 August 2015, Nick Robertson opted to waive receipt of £442,580 of his base salary, and any entitlement to bonus. 
5  Nick Robertson stepped down as CEO and was succeeded by Nick Beighton on 2 September 2015.
6  During the year to 31 August 2022, Nick Beighton stepped down as CEO on 11 October 2021 and José Ramos was appointed CEO part way through the year on 

16 June 2022, therefore this table shows the remuneration Nick received between 1 September 2021 and 11 October 2021 (£108,715) and the remuneration José 
received between 16 June 2022 and 31 August 2022 (£155,327). José had not joined the Company when the FY20 ALTIS was awarded. No bonus was paid in FY22.

095

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Annual Report on Remuneration continued

Percentage change in Directors’ remuneration
The table below shows the percentage change in the Directors’ salary/fees, benefits and annual bonus over the last three years, compared with 
all employees of ASOS. This is a voluntary disclosure as no employees are directly employed by ASOS Plc.

% change

Salary/Fees

Benefits⁸

Bonus

Salary/Fees

Benefits⁸

Bonus

Salary/Fees

Benefits⁹

Bonus¹⁰

All employees

13.0%

-4.5%

-100%

16.1%

37.6%

7.9%

7.1%

13.2%

100%

FY22

FY21

FY20

Executive Directors

José Ramos¹

Mat Dunn²

Non-executive Directors

–

–

–

–

–

–

25.0%

29.4%

-100%

5.6%

2.0%

49.7%

–

1%

–

–

9.1%

100%

Jørgen Lindemann³

–

–

Mai Fyfield

Karen Geary

Luke Jensen

Patrick Kennedy³

Nick Robertson

Eugenia Ulasewicz

Former Directors

Adam Crozier⁴

Nick Beighton⁵

Ian Dyson⁶

2.24%⁷

-100%

2.24%⁷

2.24%⁷

–

383%

608%

–

2.24%⁷

-100%

2.24%⁷

7,191%

-100%

0%

0%

0%

-100%

536.4% 3,882%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

300%

6,900%

400%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

6.5%

–

2.3%

300%

2.2%

–

1%

–

–

–

–

–

–

-97%

–

-91%

19.6%

-92%

–

–

–

–

–

–

–

–

100%

–

1  José Ramos was appointed CEO part way through FY22 on 16 June 2022.
2  Mat Dunn received an additional temporary salary allowance of £5,000 per month during FY22 to reflect his additional responsibilities leading the day-to-day 
operation of the business on a temporary basis until the CEO was appointed. Mat Dunn’s target and maximum bonus opportunity was increased during FY21 to 
align with the CEO. Mat Dunn was appointed to the Board part way through FY19 on 23 April 2019, therefore his salary and benefits have been pro-rated for FY19 
for the purpose of the FY20 calculation.

3  Jørgen Lindemann and Patrick Kennedy joined the Board part way through FY22.
4  Adam Crozier was appointed to the Board part way through FY19 on 29 November 2018, therefore his fee has been pro-rated for FY19 for the purpose of the 

FY20 calculation.

Ian Dyson was appointed Chair of the Board on 29 November 2021.

5  Nick Beighton was given a flexible benefits allowance of £12,500 in FY20.
6 
7  The base fee for Non-executive Directors was increased to £56,230 effective 1 December 2021.
8  Once COVID-19 social and travel restrictions started to lift, Board and Committee meetings were held in person leading to an increase in Director travel and 

other expenses in FY21 and again in FY22. 

9  Reduction in benefits in FY20 was due to a reduction in expenses claimed during that year.
10 No bonus was paid in FY19.

CEO pay ratio
The table below shows the ratio of the total remuneration paid to the CEO for 2021/22 against the upper quartile, median and lower quartile 
full-time equivalent remuneration of ASOS’ UK employees. This is the third year of reporting a pay ratio and data from the last two financial 
years is shown for comparison.

2021/22

Full-year equivalent 2021/22

2020/21

2019/20

Method

Option C

Option C

Option C

Option C

P25

9:1

29:1

68:1

73:1

P50

6:1

17:1

35:1

38:1

P75

4:1

11:1

25:1

24:1

096

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022The first calculation for 2021/22 uses the total remuneration paid to Nick Beighton between 1 September 2021 and 11 October 2021 and the total 
remuneration paid to José Ramos between 16 June 2022 and 31 August 2022 (as disclosed on page 90). There was a period during the financial 
year, between 12 October 2021 and 15 June 2022, that the Company did not have a CEO, therefore the second calculation (Full-year equivalent 
2021/22) provides the ratios if José Ramos had been CEO for the full financial year. 

The Company has chosen Option C as it enabled the use of readily available data that was current to ASOS’ year end. The employees at P25, P50 
and P75 were identified based on salaries at 31 August 2022, and their total remuneration was calculated, including salary, benefits, flex allowance 
and pension as at that date plus 2021/22 bonus outturns (all three employees are outside the ALTIS population). No omissions, estimates or 
adjustments were included in the calculation.

The total remuneration of these individuals and a small number of others positioned around each quartile were compared to determine whether 
the employees at P25, P50 and P75 were most representative of pay levels at these quartiles. Based on that review of similarly ranked roles, the 
remuneration of all three individuals was deemed to be representative of the relevant quartile.

The base salary and total remuneration for the employees used in the above calculations are as follows:

Base salary

Total remuneration

P25

£26,443

£28,032

P50

£40,521

£47,668

P75

£63,519

£71,593

The Committee is satisfied that the ratio is consistent with the Group’s wider policies on employee pay, reward and progression. Executive 
Directors receive a greater proportion of their remuneration in elements tied to performance, including participation in the ALTIS which operates 
at the most senior levels. This means that the pay ratio will vary in large part due to incentive outcomes each year. No bonus was paid this year 
(compared to 89.9% of maximum last year), and no ALTIS awards were due to vest to José Ramos this year (compared to a 38.1% of maximum 
outcome for Nick Beighton in 2020/21), which has led to a reduction in the pay ratio for 2021/22.

Relative importance of spend on pay
The following table shows ASOS’ actual spend on pay (for all employees) relative to retained profit. This has been used as a comparison as this 
is a key metric that the Board considers when assessing the Company and Group’s performance. To date, no dividend has been paid by ASOS Plc 
and there is no intention to pay a dividend at this stage as all monies are being retained in the business for future investment.

Staff costs (£million)¹

2022

2021

-3.2%

PBT (£million)²

198.9

205.5

(31.9)

2022

2021

-118%

177.1

1   The above includes capitalised staff costs and excludes share-based payments charge.

2   See Note 2 of financial statements for more information.

Non-executive Directors’ dates of appointment

Non-executive Director

Date of appointment

Notice period

Appointment end date 
in accordance with letter 
of appointment

Total length of service 
as at 31 August 2022

Jørgen Lindemann

Mai Fyfield

Karen Geary

Luke Jensen

Patrick Kennedy

Nick Robertson¹

1 November 2021

1 November 2019

1 October 2019

1 November 2019

13 January 2022

2 September 2015

Eugenia Ulasewicz

16 April 2020

None

None

None

None

None

None

None

AGM 2022

AGM 2022

AGM 2022

AGM 2022

AGM 2022

AGM 2022

AGM 2022

<1

2.8

2.9

2.8

<1

7

2.3

1  Nick Robertson is the Founder and former CEO of ASOS. He stepped down from the role of CEO and assumed the role of Non-executive Director on 2 September 2015.

097

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Annual Report on Remuneration continued

Overview of Remuneration Committee
Composition of the Remuneration Committee
The Remuneration Committee currently comprises four independent Non-executive Directors: Karen Geary (Chair), Mai Fyfield, Patrick Kennedy 
and Eugenia Ulasewicz. Ian Dyson also served on the Committee for part of the year until 29 November 2021. Appropriate members of the 
management team, as well as the Committee’s advisors, are invited to attend meetings as appropriate, unless there is a potential conflict of 
interest. The remuneration of Non-executive Directors, other than the Chair, is determined by the Chair of the Board and the Executive Directors.

Committee’s responsibilities
The Committee’s principal responsibilities are to:

•  Determine and recommend to the Board the Group’s overall Remuneration Policy, and monitor the ongoing effectiveness of that Policy.

•  Determine and recommend to the Board the remuneration of Executive Directors, the Chair and the other members of the Executive Committee.

•  Monitor, review and approve the levels and structure of remuneration for other senior managers and employees.

•  Determine the headline targets for any performance-related bonus or pay schemes.

•  Determine specific targets and objectives for any performance-related bonus or pay schemes for the Executive Directors and the other 

members of the Executive Committee.

•  Review and approve any material termination payment.

Terms of Reference
The full Terms of Reference for the Committee, which are reviewed and approved annually, are available on our corporate website, asosplc.com. 
These were last updated on 6 October 2022.

Committee composition and effectiveness
Details of the Committee’s experience can be found on pages 58 and 61. The Committee’s membership was and remains fully compliant with 
the 2018 UK Corporate Governance Code. The outcome of the Committee’s annual performance evaluation, undertaken as part of the Group’s 
internal evaluation of the effectiveness of the Board and its Committees, showed high scores for the effectiveness of the Remuneration 
Committee, including the management of meetings, information received and performance of the Committee Chair.

Advisors to the Remuneration Committee
The Committee has engaged the external advisors listed below to help it meet its responsibilities.

Committee advisor 
•  Deloitte has been the independent advisor to the Committee since 2019 and were appointed by the Committee following a competitive tender 
process. Deloitte are signatories to the Remuneration Consultants’ Code of Conduct, and the Committee is satisfied that the advice that it 
receives is objective and independent. Total fees for advice provided to the Committee were £157,000 in the financial year to 31 August 2022 
on a time and materials basis. The Deloitte engagement partner and advisory team that provide remuneration advice to the Committee do 
not have any connections with the Group or individual Directors that may impair their independence. Separately, during the year other parts 
of Deloitte also advised the Group in relation to financial advisory, consulting, taxation, accounting services and financial modelling support 
as part of business planning and analysis.

•  When required, ASOS also receives advice relating to remuneration matters from Lewis Silkin LLP, KPMG LLP, and Slaughter and May LLP 
on reward, tax and legal matters respectively. As a matter of course, the Committee also receives advice and assistance as needed from 
our Chief People Officer, Reward Director, Head of Reward, General Counsel & Company Secretary and Executive Directors.

Key areas of focus for the year ahead
•  Engaging with shareholders in relation to our approach to remuneration for 2023/24.

•  Review and approve any salary increases for the Executive Committee.

•  Determine 2022/23 annual bonus outcome and FY21 ALTIS awards vesting.

•  Approve 2023/24 ALTIS awards, and 2023/24 annual bonus.

•  Continue to monitor regulatory and legislative developments.

•  Conducting a full review of variable pay.

098

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Remuneration Policy

ASOS Plc listed on the Main Market of the London Stock Exchange in February 2022 and we will therefore be submitting our Remuneration Policy 
for binding shareholder approval for the first time at our upcoming AGM on 11 January 2023. In line with the regulations, the new Policy for 
ASOS’ Executive and Non-executive Directors will operate for up to the three years from the date of approval at the AGM on 11 January 2023. 

Although this is the first year that the Company will be subject to a binding vote on the Remuneration Policy, the Company has been following 
the requirements for Main Market listed companies in practice for a number of years and therefore already has an established policy. During the 
year, the Committee considered the current Policy and agreed that, given the recent management changes at ASOS during the year and the 
current external environment, it was not appropriate to make significant changes to the Policy this year, but a wholesale review will be undertaken 
in FY23. Generally, the shareholders we consulted with were supportive of this approach and to the proposed changes to the Policy. 

The Committee followed a detailed decision-making process which included discussions on the proposals for the Policy at a number of Committee 
meetings. Where changes to elements of the package were discussed, the Committee considered multiple approaches before reaching a decision. 
During this time the Committee considered input from management and its independent advisors, as well as ASOS’ major shareholders and 
employees, to ensure that various perspectives were considered. To avoid any conflicts of interest, no Directors were involved in conversations 
relating to their own pay. However, Executive Directors were kept well-informed to ensure alignment with wider employee remuneration structures 
and strategic goals. 

The Committee noted that the existing policy has previously delivered a strong correlation between reward outcomes and underlying 
performance. It has ensured that the Remuneration Policy continues to: 

•  Encourage strong performance and engagement, both in the short and long term.

•  Enable the Group to achieve its strategic objectives and create sustainable shareholder value.

•  Make sure high performance is required to access high rewards.

•  Ensure that the total reward cost to ASOS is affordable and sustainable.

In view of the Company’s move to the Main Market of the London Stock Exchange, the Committee reviewed the corporate governance features 
in place and agreed to make the following enhancements:

1.   Introduction of annual bonus deferral – In line with best practice in the Main Market, we are proposing to add a deferral element to the annual 

bonus scheme. 

2.  ALTIS (ASOS Long Term Incentive Scheme) holding period – In line with best practice and as outlined in our Main Market Prospectus, we 
are proposing to extend the total time horizon of the ALTIS to five years by adding a two-year post-performance period holding period 
(i.e. three-year performance period plus two-year holding period).

3.  Post-employment shareholding guideline – To further align ourselves with best practice, we are proposing to extend our shareholding 

requirements to apply post-employment. The Committee believes that these three features of the executive remuneration framework 
will strengthen the alignment of our executives’ interests with the interests of our shareholders, encouraging the delivery of sustainable, 
long-term performance. Further details on the proposed changes are outlined on page 101.

The full Remuneration Policy that shareholders are asked to approve at the AGM taking place on 11 January 2023 is set out below and will be 
available on our website at asosplc.com. 

Remuneration Policy table
The following table sets out the proposed Remuneration Policy. This table also applies to any other individual who is required to be treated as 
an Executive Director under the applicable regulations.

Base salary

Purpose and link to strategy Operation

Maximum

Reflects an individual’s 
responsibilities, 
experience and 
performance in their role.

Salaries are normally reviewed annually, with changes being 
effective from 1 December. When determining salary levels, 
the Committee takes into account factors including:
•  Responsibilities, abilities, experience and performance 

of an individual.

•  The performance of the individual in the period since the 

last review.

•  The Group’s salary and pay structures and general 

workforce salary increases.

Periodically the Committee reviews market data for 
FTSE-listed and other retail and internet/technology-based 
companies to ensure salaries remain appropriate in this 
context.

There is no defined maximum base salary. Executive 
Directors’ salary increases will normally be in line with 
the typical level of increase awarded to other employees. 
Increases may be above this level in certain circumstances, 
including: 
•  Where a new Executive Director has been appointed to 
the Board at a lower than typical market salary to allow 
for growth in the role.

•  Where an Executive Director has been promoted or has 

had a change in responsibilities.

•  Where there has been a significant change in market 

practice.

•  Other exceptional circumstances.

099

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Remuneration Policy continued

Pension

Purpose and link to strategy Operation

Maximum

To contribute financially 
post retirement.

Defined contribution arrangement or salary supplement. 
Only base salary is pensionable. ASOS’ contribution depends 
on the employee’s seniority and may be matched to the level 
of contributions the employee chooses to make.

Contribution aligned to the wider workforce, which is 
currently 5% of base salary.

Other benefits

Purpose and link to strategy Operation

Maximum

There is no maximum level of benefits.

To support the personal 
health and wellbeing of 
employees. To reflect and 
support ASOS culture.

Package of taxable benefits offered through our flexible 
benefits scheme, ASOS Extras, which offers all employees a 
fixed value depending upon their seniority, and can be used 
either to buy a variety of benefits or be taken in cash. Other 
benefits include private medical insurance and life assurance. 
The Executive Directors currently receive a flexible benefits 
allowance of £12,500 per annum (though this may be increased 
as part of any review of the employee benefits policy).
Reasonably incurred expenses will be reimbursed. 
Where necessary any benefits or expenses may be grossed up 
for taxes. 
The Committee may introduce other benefits to the Executive 
Directors if this is considered appropriate taking into account 
the individual’s circumstances, the nature of the role and 
practice for the wider workforce. 
Where an Executive Director is required to relocate to 
perform their role, appropriate one-off or ongoing benefits 
may be provided (such as housing, schooling etc.).

Annual bonus

Purpose and link to strategy Operation

Maximum

Measures

Provides a link between 
remuneration and both 
short-term Group and 
individual performance. 
Annual bonus deferral 
encourages the delivery 
of sustainable, longer-
term performance and 
strengthens the alignment 
of Executive Directors 
with shareholders’ 
interests.

Maximum 
annual bonus 
opportunity 
of 150% of 
base salary. 

The annual bonus is earned based on performance against 
targets set by the Committee. Targets are reviewed annually. 
Bonus payments are not pensionable. The Committee will 
retain the discretion to adjust bonus payouts if it considers 
that the outcome does not reflect the underlying performance 
of the business or participants during the year, including the 
Company’s performance against set metrics, or that the 
payout is not appropriate in the context of circumstances that 
were unexpected or unforeseen when the targets were set.
Any annual bonus earned up to a value of 50% of salary will 
be paid in cash. Any further bonus earned above this value 
will normally be delivered 50% in cash and 50% in shares to 
be deferred for three years. 
Malus provisions apply to the deferred bonus shares. Clawback 
applies to vested deferred bonus shares for a period of three 
years from the date of award. See page 104.
The Committee may decide to pay the entire bonus in cash 
where the amount to be deferred into shares would, in the 
opinion of the Committee, be so small it is administratively 
burdensome to apply deferral.

The annual bonus is normally measured 
over a one-year period and may be 
based on a mix of financial, operational, 
strategic and individual performance 
measures. Normally at least 50% of 
the bonus will be based on financial 
measures. The Committee determines 
the exact metrics each year depending 
on the key goals for the forthcoming 
year. Up to 25% of the bonus is paid 
for achieving a threshold level of 
performance and the full bonus is 
paid for delivering stretching levels 
of performance. Below threshold 
performance, no payment is made. 
The Committee sets bonus targets 
each year to ensure they are 
appropriately stretching in the 
context of the strategy.

100

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022ASOS Long Term Incentive Scheme (ALTIS)

Purpose and link to strategy Operation

Maximum

Measures

Supports the strategy 
and business plan by 
incentivising and retaining 
the ASOS senior 
management team in a 
way that is aligned with 
both ASOS’ long-term 
financial performance 
and the interests of 
shareholders.

Annual awards of shares to selected employees, which vest 
after three years subject to the achievement of performance 
conditions. Clawback and malus provisions allow awards to be 
recouped in certain circumstances for a period of five years 
from date of award (see page 104).
The Committee retains the discretion to adjust the vesting 
level if it considers that the vesting outcome does not reflect 
the underlying performance of the business or participants 
during the three-year performance period, including the 
Group’s performance against customer metrics, or that the 
payout is not appropriate in the context of circumstances that 
were unexpected or unforeseen when the targets were set.
A two-year post-vesting holding period will normally apply to 
ALTIS awards granted from FY23 onwards.

The maximum 
annual award 
that can be 
granted under 
the ALTIS 
in normal 
circumstances 
is 250% of base 
salary, although 
the ALTIS rules 
allow for grants 
of up to 500% 
of salary in any 
given year. 

Awards may vest based on financial, 
non-financial and strategic performance 
conditions which are aligned to the 
Company’s strategy (the satisfaction of 
which is determined by the Committee) 
and normally measured over at least 
three years. The measures for the FY23 
award are relative TSR (25%), EPS 
growth (30%), revenue growth (30%) 
and ESG (15%). Any substantial or 
significant change to measures will be 
subject to shareholder consultation. Up 
to 25% of the award vests for threshold 
levels of performance, increasing to 
100% of the award for stretching 
performance. The Committee sets 
targets each year that are stretching 
and motivational.

Maximum

Not applicable.

Share ownership guidelines

Purpose and link to strategy Operation

Increases alignment 
between the Board 
and shareholders.
Shows a clear 
commitment by all 
Executive Directors 
to creating value for 
shareholders in the 
long term.

The shareholding guideline for Executive Directors is 200% 
of salary.
Under the guidelines Executive Directors are expected to 
hold 50% of any shares acquired on vesting of the ALTIS 
or the Deferred Bonus Plan, and any subsequent share awards 
thereafter (net of tax), until the expected shareholdings 
are achieved.
A post-employment shareholding guideline applies whereby 
Executive Directors are normally expected to hold 100% 
of their in-employment shareholding guideline for one year 
following stepping down from the Board, reducing to 50% 
of their in-employment shareholding guideline for the second 
year following stepping down from the Board. Where an 
Executive Director’s shareholding at the time of their 
departure is below these limits, they will normally be expected 
to hold their actual shareholding for the time period above. 
This guideline only applies to incentive awards granted from 
FY23 onwards.

All-employee share plan

Purpose and link to strategy Operation

Maximum

Increase alignment 
between employees 
and shareholders in a 
tax-efficient manner. 
Supports retention 
of employees.

Non-executive Directors

A HMRC-approved all-employee Save As You Earn share option 
scheme (SAYE) encourages employees to take a stake in the 
business, aligning their interests with those of shareholders. 
Other all-employee plans may be introduced if appropriate.

Participation in any all-employee share plan is subject to 
the same maximum as for all other participants, which is 
determined by the Company in accordance with the 
applicable legislation.

Purpose and link to strategy Operation

Maximum

Provide fees appropriate 
to time commitments 
and responsibilities of 
each role.

Cash fee normally paid on a monthly basis. Fee levels are set 
taking into account the responsibilities of the Non-executive 
Directors and fees at companies of a similar size and complexity. 
Supplementary fees are paid for holding additional roles, for 
example Board Committee Chairs and members and the Senior 
Independent Director. The Company may pay an additional fee 
to a Non-executive Director should the Company require 
significant additional time commitment in exceptional 
circumstances.
The Chair receives a consolidated fee. Fees are reviewed 
periodically. In addition, reasonable business expenses 
(together with any tax thereon) may be reimbursed. Additional 
benefits may be introduced if considered appropriate.

There is no prescribed maximum. In aggregate, fees paid 
to all Directors will not exceed the limit set out in the 
Company’s Articles of Association.

101

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Remuneration Policy continued

Selection of performance measures
For the ASOS annual bonus and ALTIS, our policy is to choose performance measures that help drive and reward the achievement of our strategy 
and also provide alignment between Executives and shareholders. Our incentive awards are designed to align with ASOS’ strong and stretching 
performance culture, driving outcomes that benefit our shareholders, customers and ASOSers.

The Committee reviews metrics each year to ensure they remain appropriate and reflect the strategic direction of ASOS. The measures used 
in the FY23 annual bonus reflect ASOS’ KPIs for the year. They are based on revenue, adjusted profit before tax, adjusted free cash flow, ESG and 
strategic objectives. Revenue and profit continue to be key measures of success for the business. The free cash flow metric reflects the Group’s 
ongoing focus on maintaining a strong cash position to enable further growth and expansion. The strategic objectives reflect our evolving areas 
of business focus. Our ESG metric, focused on our FY23 externally stated DEI commitment ensures ASOS will continue its journey towards being 
a truly global retailer in a responsible and sustainable way.

Long-term performance targets for FY23 are based on a combination of absolute and relative performance. TSR provides strong alignment 
with shareholders and will be measured against a bespoke group of online and retail competitors in Europe and the US (companies are set out on 
page 92) as this provides a robust and relevant benchmark. The group comprises a balance of UK, US and European companies who would broadly 
speaking be seen to be relevant peers by our shareholders. EPS is considered an objective and well accepted measure of Group performance 
which reinforces the objective of achieving profitable growth. Revenue captures top-line growth and is a key element of our progress towards 
our mission. ESG measures performance against our targets for the Fashion with Integrity programme. 

Targets for each performance measure are set by the Committee with consideration of an extensive set of reference points including internal 
plans and budgets, forecasts for the sector, relevant sector benchmarks and external expectations.

Due to the current challenging external and business environment, the Committee has not yet agreed the ALTIS targets. It is intended that 
the targets will be agreed before the grants are made in November and be disclosed in the RNS announcement which will be made at the time 
the ALTIS awards are granted.

Performance is measured on a sliding scale, so that incentive payouts increase pro-rata for levels of performance between the threshold and 
maximum performance targets.

Recruiting new Executive Directors and senior executives
When recruiting any Executive Director or senior executive, we seek to apply consistent policies on fixed and variable remuneration components 
in line with the Remuneration Policy set out on pages 99 to 101. This helps to ensure that any new Executive Director or senior executive is on 
the same remuneration footing as existing Executive Directors or senior executives respectively, while still taking into account the skills and 
experience of the individual, the market rate for a candidate of that experience and the importance of securing the relevant individual.

Any new Executive Director’s remuneration package would typically include the same elements, and be subject to the same constraints, as those 
of the existing Executive Directors performing similar roles. This means a potential bonus opportunity of up to 150% of base salary and potential 
incentive opportunity of up to 250% of base salary. However, under our ALTIS rules, we have the flexibility to grant awards of up to 500% of base 
salary and therefore the increased maximum level of variable remuneration which may be awarded on recruitment (excluding any buy-outs 
referred to below) is 650% of salary. 

The Committee has the discretion to include other elements of pay which it feels are appropriate taking into account the specific commercial 
circumstances (e.g. for an interim appointment). However, this would remain subject to the limit on variable remuneration set out above. 
The rationale for any such component would be appropriately disclosed in the relevant Remuneration Report.

The Committee may make additional awards on joining in order to secure the appointment of an Executive Director or senior executive. 
This is considered where an individual forfeits outstanding variable pay opportunities or contractual rights at a previous employer as a result 
of appointment. In these circumstances the Committee may offer compensatory payments or awards, in such form as the Committee 
considers appropriate, taking into account all relevant factors including the form of awards, expected value and vesting timeframe of forfeited 
opportunities. When determining any such ‘buy-out’, the guiding principle would be that awards would generally be on a ‘like-for-like’ basis unless 
this is considered by the Committee not to be practical or appropriate. Any such proposal for Executive Directors requires the prior approval 
of the Remuneration Committee. 

Where an Executive Director is required to relocate from their home location to take up their role, the Committee may provide assistance with 
relocation (either via one-off or ongoing payments or benefits). In the event that an internal candidate is promoted to the Board, legacy terms 
and conditions would normally be honoured, including any accrued pension entitlements and any outstanding incentive awards.

To facilitate any buy-out awards outlined above, in the event of recruitment the Committee may grant awards to a new Executive Director relying 
on the exemption in the Listing Rules, which allows for the grant of awards to facilitate, in unusual circumstances, the recruitment of an Executive 
Director, without seeking prior shareholder approval or under any other appropriate Company incentive plan.

In cases of appointing a new Non-executive Director, the approach will normally be consistent with the Policy.

102

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Executive Directors’ service contracts and payments for loss of office
It is our policy that all Executive Directors should have rolling service contracts with an indefinite term, but a fixed period of notice of termination. 
The services of all Executive Directors may be terminated on a maximum of 12 months’ notice by the Company or the individual. An individual’s 
status may be determined by the Committee in accordance with the rules of any applicable scheme. The Committee may exercise discretion 
to determine the final amount paid. Our usual approach to remuneration when an Executive Director leaves is explained below with the treatment 
of each Executive Director being determined by the Committee, in light of the particular circumstances of the departure. In respect of any bonus 
or ALTIS awards, this determination will be in accordance with the relevant plan rules. 

ASOS also retains flexibility to pay reasonable legal fees and other costs incurred by the individual that are associated with the termination 
(including the settlement of claims brought against ASOS) and to provide outplacement services. In circumstances in which a departing Executive 
Director may be entitled to pursue a legal claim, ASOS may negotiate settlement terms and, with the approval of the Committee on the 
remuneration elements therein, enter into a settlement agreement accordingly. In addition, ASOS would honour any legal entitlements, such as 
statutory redundancy payments or awards made by any tribunal or court, which Executive Directors may have on, or in respect of, termination.

The individual is expected to take reasonable steps to seek alternative income to mitigate the cost of any such payments.

The Committee has discretion to determine that salary in lieu of notice may be paid, up to a maximum of 12 months’ salary. In such circumstances, 
the Committee would usually seek to make a phased payment where possible. An Executive Director who leaves may, at the discretion of the 
Committee, receive up to a maximum 12 months’ worth of pension and other benefits (or a payment in lieu of such pension and benefits). However, 
the Committee retains the discretion to determine that pension or other benefits will be paid to the date of cessation of employment only.

The Committee will determine the amount of bonus that will be paid to an Executive Director (if any) and the date of payment of any such bonus. 
There is no right to receive a bonus payment, however, the Committee may determine that the Executive Director may receive a pro-rated bonus 
and/or that bonus payments remain subject to performance. Executive Directors may be required to defer such portion of any bonus as the 
Committee may determine into a share award for such period as the Committee decides. 

The treatment of leavers under the ALTIS and Deferred Bonus Plan (DBP) will be determined in accordance with the ALTIS and DBP rules as 
relevant. ‘Good leavers’ under the ALTIS and DBP are those who leave ASOS as a result of ill-health, injury, disability, the sale of their employing 
entity out of the ASOS group, or in any other circumstances that the Committee considers appropriate.

In good leaver circumstances, unvested DBP awards will usually vest in full on the normal vesting date unless the Committee determines that they 
should vest earlier. In circumstances where the Executive Director is not a good leaver, an award will lapse.

 In good leaver circumstances, unvested ALTIS awards may vest in accordance with the ALTIS rules. ASOS’ normal practice is for unvested ALTIS 
awards to vest on the normal vesting date to the extent that the Committee determines (taking into account the extent to which performance 
conditions have been satisfied and the proportion of the performance period that has elapsed and other relevant factors). Any applicable holding 
periods will normally continue to apply. However, the Committee may disapply time pro-rating and/or any post-vesting holding periods and 
accelerate the vesting date of unvested ALTIS awards in certain circumstances. In circumstances where the Executive Director is not a good 
leaver, an unvested ALTIS award will lapse. Vested ALTIS awards will normally remain subject to any applicable holding period (unless the Committee 
determines otherwise) and so are normally released in accordance with the normal release date except in case of summary dismissal in which 
case vested ALTIS awards will lapse. 

In the event of a change of control of the Group, DBP awards will normally vest in full. ALTIS awards will vest to the extent determined by the 
Committee taking into account the factors it considers relevant which may include: (i) the extent to which performance conditions have been 
satisfied; (ii) underlying performance; (iii) such other factors as the Committee may consider relevant; and (iv) unless the Committee determines 
otherwise, the proportion of the performance period that has elapsed. Awards subject to a holding period will normally be released. Alternatively, 
the Committee may determine that DBP and ALTIS awards will be exchanged for equivalent awards which relate to shares in a different company. 

If there is a demerger, winding-up or other material corporate event, the Committee may allow ALTIS and DBP awards to vest on the same basis 
as for a takeover.

Upon exit or change of control, SAYE awards will be treated in line with the SAYE plan rules and in line with HMRC guidance. 

Executive Directors’ contracts are available to view at the Company’s registered office.

Consideration of shareholder and broader stakeholder views
The Committee is committed to open dialogue with shareholders and our approach is to engage directly with them and their representative 
bodies when considering any significant changes to Executive Director remuneration arrangements. The Committee considers shareholder 
feedback received following the AGM as well as any additional feedback and guidance received from time to time, and this is taken into account 
when developing the Group’s remuneration framework and practices. Assisted by its independent advisor, the Committee also actively monitors 
developments in corporate governance and market practice to ensure the structure of executive remuneration remains appropriate.

The employee forum is used to capture feedback from ASOSers and during the year the Chair of the Remuneration Committee held a Q&A 
session with the forum to discuss executive remuneration, as well as remuneration of the wider workforce, although they were not directly 
consulted in the development of the policy. The proactive dialogue that exists with suppliers and customers means that there are channels 
of communication with all stakeholders.

103

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Remuneration Policy continued

Malus and clawback provisions
The Committee has the discretion to recover any value delivered (or which would otherwise be delivered) under the annual bonus and the ALTIS 
in certain circumstances, where it believes the value is no longer appropriate. 

Malus applies to unvested DBP and ALTIS awards. Clawback applies to vested DBP and ALTIS awards. These provisions may be invoked at the 
Committee’s discretion at any time within five years from the date an award is granted under the ALTIS, within three years from the date an 
award is granted under the DBP, in exceptional circumstances, which may include:

•  A material misstatement in the Group’s published results.

•  An error in assessing the performance conditions applicable to an ALTIS award or the size of a bonus by reference to which a DBP award 
is granted or in determining the number of shares subject to an award, or the assessment or determination being based on inaccurate 
or misleading information. 

•  Misconduct on the part of the relevant participant. 

•  The participant’s beach of any restrictive, confidentiality, or non-disparagement covenants or other similar undertakings.

•  A determination that the participant has caused a material loss for the Group as a result of reckless, negligent or wilful acts or omissions, 

or inappropriate values or behaviour.

•  A material failure of risk management by any Group member.

•  A determination that the participant is responsible for or had management oversight over a member of the Group being censured by 

a regulatory body or suffering a significant detrimental impact on its reputation.

•  The Company or entities representing a material proportion of the Group becoming insolvent or otherwise suffering corporate failure.

Terms of share awards
Awards under any of the Company’s share plans referred to in this report may:

•  Be granted as conditional share awards, nil-cost options, nominal cost options or in such other form that the Committee determines has the 

same economic effect. 

•  Have any performance conditions applicable to them amended or substituted by the Committee if an event occurs which causes the Committee 

to determine an amended or substituted performance condition would be more appropriate and not materially less difficult to satisfy. 

• 

Incorporate the right to receive an amount (in cash or additional shares) equal to the value of dividends which would have been paid on the 
shares under an award that vest up to the time of vesting (or where the award is subject to a holding period, release). This amount may be 
calculated assuming that the dividends have been reinvested in the Company’s shares on a cumulative basis.

•  Be settled in cash at the Committee’s discretion. 

•  Be adjusted in the event of any variation of the Company’s share capital or any demerger, delisting, special dividend or other event that may 

affect the Company’s share price. 

Payments outside policy
The Committee reserves the right to make any remuneration payments and payments for loss of office (including exercising any discretions 
available to it in connection with such payments) notwithstanding that they are not in line with the proposed Remuneration Policy set out in this 
report, where the terms of the payment were agreed (i) before the Policy came into effect, or (ii) at a time when the relevant individual was not 
a Director of the Company and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a Director 
of the Company. For these purposes, ‘payments’ includes the Committee satisfying awards of variable remuneration, and an award over shares 
is ‘agreed’ at the time the award is granted. This Policy applies equally to any individual who is required to be treated as a Director under the 
applicable regulations.

External appointments
Executive Directors are normally permitted to hold one approved non-executive directorship of another company and to retain the fees earned 
from such an appointment. Additional appointments may be considered in exceptional circumstances.

Non-executive Directors’ letters of appointment
Non-executive Directors do not have service contracts with ASOS. Instead, they have letters of appointment which provide for a maximum of three 
months’ notice of termination by the Company or the individual at any time, with no pre-determined amounts of compensation.

Non-executive Directors’ letters of appointment are available to view at the Company’s registered office.

104

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Total potential remuneration for Executive Directors in FY23

José Ramos 

Minimum

100%

£753k

On-target

Maximum

Maximum and share
price appreciation

41%

21%

17%

35%

30%

23%

24%

£1,820k

49%

40%

   Fixed pay     

   Annual bonus     

   ALTIS     

   Share price appreciation

£3,553k

20%

£4,428k

The chart above provides an illustration of the potential remuneration for the CEO under the new Remuneration Policy in FY23. 

Basis of calculation:

•  Minimum – fixed pay only (salary + benefits + pension or pension allowance). The benefits are based on the actual figure for 2021/22.

•  Target – fixed pay, plus target bonus opportunity of 90% of salary, plus 25% of the face value of the ALTIS award on grant (i.e. 62.5% of salary).

•  Maximum – fixed pay, plus maximum bonus opportunity of 150% of salary, plus the full face value of the ALTIS award on grant (i.e. 250% of salary).

•  Maximum plus 50% share price growth – as per the maximum scenario outlined above including an assumed 50% share price growth for the 

ALTIS award.

Minor amendments 
The Committee may make minor amendments to the Policy set out above (if required for legal, regulatory, exchange control, tax or administrative 
purposes or to take account of a change in legislation) without requiring prior shareholder approval for that amendment.

Committee discretion
The Committee operates under the powers it has been delegated by the Board. In addition, it complies with rules that are either subject to shareholder 
approval or by approval from the Board. These rules provide the Committee with certain discretions which serve to ensure that the implementation 
of the Remuneration Policy is fair, both to the individual Director and to the shareholders. The Committee also has discretion to vary the level of the 
various components of remuneration. This, together with malus and clawback provisions, enables the Committee to better manage risks. The extent 
of such discretions is set out in the relevant rules, and the maximum opportunity for incentive awards is set out in the Policy table on pages 99 to 101. 
To ensure the efficient administration of the variable incentive plans outlined, the Committee will apply certain operational discretions.

These include the following:

•  Selecting the participants in the plans on an annual basis.

•  Determining the timing of grants of awards and/or payments.

•  Determining the quantum of awards and/or payments (within the limits set out in the Policy table).

•  Determining the extent of vesting based on the assessment of performance as well as taking into account the experience of shareholders and 

other stakeholders over the vesting period.

•  Determining whether malus or clawback shall be applied to any award in the relevant circumstances and, if so, the extent to which it shall be applied.

•  Making the appropriate adjustments required in certain circumstances, for instance for changes in capital structure, or to take into account 

exceptional items.

•  Determining ‘good leaver’ status for incentive plan purposes and applying the appropriate treatment.

•  Undertaking the annual review of weighting of performance measures and setting targets for the annual bonus plan and other incentive 

schemes, where applicable, from year to year.

If an event occurs which results in the annual bonus plan or ALTIS performance conditions being deemed no longer appropriate (e.g. material 
acquisition or divestment), the Committee will have the ability to amend the performance conditions and/or targets, provided that the revised 
conditions are not materially less challenging than the original conditions. Any use of the above discretion would, where relevant, be explained 
in the Annual Report on Remuneration and may, as appropriate, be the subject of consultation with the Group’s major shareholders.

Remuneration for other ASOS employees
The Remuneration Policy for Executive Directors has been developed with consideration of the reward philosophy, strategy and policy for 
ASOSers across the whole organisation. Where possible, we aim to create alignment between the way executive remuneration is structured and 
the way ASOSers more generally are rewarded. Inevitably, there are some differences between our management and the rest of the business. 
This is typically a result of developing reward arrangements that are competitive for the different talent markets from which we recruit or to 
which we risk losing staff. The policy for Executive Directors and the senior levels within ASOS’ leadership group also places a larger emphasis 
on pay-at-risk through incentives and long-term remuneration through the ALTIS programme.

All employees are entitled to base pay, benefits and pension contributions, and during the financial year 176 employees received an award under 
the ALTIS. ASOS operates a Save As You Earn scheme for all employees. We encourage a strong culture of ownership across the organisation 
and encourage all ASOSers to behave and think like owners. For FY22, the general salary increase across the workforce was 2.5% and this was 
allocated based on performance. 

105

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Directors’ Report

The Directors present their report for the year ended 31 August 2022. 

Corporate Governance Statement
Our Corporate Governance Statement setting out how the 
Company has complied with the UK Corporate Governance Code 2018 
(the Code) can be found on page 63. A description of the main features 
of our internal control and risk management arrangements in relation 
to the financial reporting process can be found on pages 77 to 78. 
A description of the composition and activities of the Board and 
its Committees, including our approach to diversity, is set out on 
pages 66 and 70. A full version of the Code is available from the 
Financial Reporting Council website at frc.org.uk.

Significant events since the end of the financial year
Changes to Group operating model: In October 2022, the Board 
approved changes to the Group’s commercial model. The updated 
model aims to operate a shorter buying cycle with an accelerated 
speed to market, facilitating an enhanced customer proposition that 
offers new products, more regularly. To achieve this, it is planned to 
introduce more off-site clearance routes that will enable the Group 
to clear inventory earlier in its life-cycle than previously, therefore 
reducing the overall breadth of inventory held in fulfilment centres, 
which in turn will reduce the volume that is currently sold on promotion 
via the ASOS site. To transition to the new model, a reshaping of the 
inventory portfolio is required, and as a result additional inventory 
provisions in the range of £100 million to £130 million are expected to 
be recognised in the next financial year. Of this, between £95 million 
and £120 million is in relation to inventory currently held on the Group’s 
balance sheet which will now be sold through alternative clearance 
channels, rather than through the website. The remainder relates to 
committed inventory spend which will be recognised as inventory in 
the next financial year, that will also be predominantly sold through 
off-site clearance channels as a result of the new model. 

It has been considered whether any adjustments are required to 
the current year financial statements. Whilst the proposal was both 
formed and approved after the balance sheet date, the Group has 
specifically considered whether the change in operating model 
indicates that inventory held at the year-end requires further 
write-downs to net realisable value in order to sell. The anticipated 
write-downs next year only arise out of the decision to sell or dispose 
of inventory through other channels to facilitate an enhanced 
customer offer. Absent the change in model, it would be sold through 
ASOS.com, for which the existing year-end provisions are appropriate. 
The Group has therefore concluded that the approved change 
does not provide evidence for conditions that existed at the balance 
sheet date. 

It was also considered whether the change is an indication that the 
Group’s non-current assets may require impairment. Whilst a 
reduction in stock levels held at fulfilment centres is anticipated, 
the overall cash flow of the Group is expected to improve, primarily 
through improved margin through lower ongoing mark-downs as well 
as improved working capital in the longer term through reduced 
stockholding. Furthermore, whilst any future decisions to exit 
warehouses could potentially result in further impairment charges, no 
decisions in relation to this have been made. It is therefore concluded 
that the updated commercial model does not provide indication that 
the Group’s non-current assets are impaired at the year-end.

As the programme will support future underlying profit improvement, 
it was considered whether it is appropriate to report these costs 
within adjusted profit. Whilst they arise from changes in the Group’s 
trading operations, they comprise a major business change, they can 

106

be separately identified, are material in size and are not reflective of 
ordinary in-year trading activity. The costs will therefore be presented 
as adjusting items in the next financial year and excluded from 
adjusted profit before tax.

Changes to Group funding: In October 2022, the Group agreed an 
amendment to its £350m revolving credit facility (RCF), with existing 
financial covenants ceasing to apply until February 2024, and providing 
the Group with much enhanced flexibility. A new minimum liquidity 
covenant will apply until the maturity of the RCF. As part of this 
amendment, the Group’s bank lenders have agreed an accordion 
option to increase the RCF to circa £400m, allowing the incorporation 
of newly committed ancillary facilities. The amendment also provides 
for additional reporting disclosures and security by way of fixed and 
floating charges over certain Group assets. 

More information on both post-balance sheet events can be found 
on page 153. There have been no other material events affecting the 
Group since 1 September 2022.

Subsidiaries 
The Group has 27 subsidiaries, including a branch of ASOS.com Limited 
registered in the Netherlands. A complete list, including the branch 
outside of the UK, is provided in Note 8 of the parent Company financial 
statements on page 159. 

Dividends 
As last year, the Directors do not recommend the payment of a dividend 
(2021: £nil). 

Strategic Report
This is set out on pages 1 to 56 of the Annual Report and includes an 
indication of likely future developments. 

Risk management and principal risks 
A description of the principal risks facing the business, and the Group’s 
approach to managing those risks, is on pages 46 to 53. Information 
on the Group’s foreign currency risks is set out in Note 19 of the 
financial statements. 

Articles of Association 
Our Articles of Association can only be amended by special resolution 
and are available at asosplc.com. 

Share capital 
The issued share capital of the Company as at 31 August 2022 was 
99,940,235 ordinary shares of 3.5 pence each. Full details of the 
issued share capital, together with the details of shares issued during 
the year to 31 August 2022, are shown in Note 18 to the financial 
statements on page 142. As far as the Company is aware, there are no 
restrictions on the voting rights attaching to the Company’s ordinary 
shares and the Company is not aware of any agreements which may 
result in restrictions in the transfer of securities or voting rights. 
No securities carry any special rights. 

Powers for the allotment and acquisition of the 
Company’s own shares 
The Company was authorised by shareholders at the 2021 AGM to 
purchase in the market up to 4,991,855 shares, being 5% of the issued 
ordinary share capital. No shares were bought back under this 

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022authority during the year ended 31 August 2022. This is a standard 
authority which is renewable annually and the Directors will be seeking 
to renew this authority at the next AGM. 

At the 2021 AGM, the Directors were also granted authority to allot 
ordinary shares in the Company up to an aggregate amount of 
£1,153,118. This authority will expire at the next AGM, at which the 
Directors will be seeking to renew this authority. 

Directors 
The following Directors have held office since 1 September 2021 and 
up to the date of this report: 

Name

Date of appointment/resignation

Jørgen Lindemann

1 November 2021

José Antonio Ramos Calamonte 16 June 2022

23 April 2019

13 January 2022

1 November 2019

1 October 2019

1 November 2019

6 June 2000

16 April 2020

Mat Dunn 

Patrick Kennedy

Mai Fyfield

Karen Geary

Luke Jensen

Nick Robertson

Eugenia Ulasewicz

Nick Beighton

Adam Crozier

Ian Dyson 

•  The EBT is a discretionary trust, the sole beneficiaries being 

employees (including Executive Directors) and former employees 
of the Group who have received awards under the Save As You Earn 
and ALTIS schemes (or their close relations in the event of their 
death). The trustee of the EBT is Apex Financial Services (Trust 
Company) Limited, an independent professional trustee company 
based in Jersey. Under the terms of the Trust Deed, we fund the 
EBT to purchase on the EBT’s own account ordinary shares in 
the Company on the open market in return for the EBT agreeing 
to use the ordinary shares in the Company that it holds to satisfy 
certain outstanding awards and options made under the 
Company’s share schemes.

•  The LT holds shares awarded under the SIP solely for the benefit of 
current employees (including Executive Directors) who participate 
in it. The trustee of the SIP is Link Asset Services Limited, an 
independent professional trustee company based in the United 
Kingdom. Under the terms of the Trust Deed, we fund the LT to buy 
the shares on the open market and retain those shares on behalf 
of the underlying beneficiaries.

Substantial shareholders
As at 28 October 2022, the Company was aware of the following 
interests in 3% or more of its ordinary share capital:

Major shareholder

As a % of 
issued 
shares

Holding

Aktieselskabet af 5.5.2010

26,004,404

26.02%

Stepped down on 11 October 2021

Camelot Capital Partners

Stepped down on 28 November 2021

T. Rowe Price Group

Stepped down on 1 August 2022

Frasers Group Plc

Schroders Plc

11,011,990

11.02%

9,970,893

9.97%

5,100,000

5.10%

4,211,570

4.21%

Biographies of the Directors as at the date of this report are set out 
on pages 58 to 61. In accordance with the Company’s Articles of 
Association and the 2018 UK Corporate Governance Code, all 
continuing Directors will offer themselves up for re-election, or 
election, by shareholders at the next AGM, with the exception of 
Mat Dunn, Karen Geary, Luke Jensen and Eugenia Ulasewicz.

The general powers of the Directors are contained within UK legislation 
and the Company’s Articles of Association (the ‘Articles’). The Directors 
are entitled to exercise all powers of the Company, subject to any 
limitations imposed by the Articles or applicable legislation. The rules for 
appointing and replacing Directors are set out in the Company’s Articles 
of Association. Directors can be appointed by ordinary resolution of the 
Company or by the Board. The Company can remove a Director from 
office by passing an ordinary resolution or by notice being given to all 
Directors. There are no agreements in place with any Director that 
would provide compensation for loss of office or employment resulting 
from a change of control.

The interests of the Directors and their closely associated persons 
in the share capital of the Company as at 31 August 2022, along with 
details of Directors’ share options and awards, are contained in the 
Directors’ Remuneration Report on pages 93 to 94. At no time during 
the year did any of the Directors have a material interest in any 
significant contract with ASOS or any of its subsidiaries.

We maintain Directors’ and Officers’ liability insurance which gives 
appropriate cover for any legal action brought against its Directors. 
The Group has also provided an indemnity for its Directors, which 
is a qualifying third-party indemnity provision, for the purposes of 
section 234 of the Companies Act 2006. This was in place throughout 
the year and up to the date of approval of the financial statements. 

Employee Benefit Trust 
We use an Employee Benefit Trust to facilitate the acquisition of 
ordinary shares in the Company for the purpose of satisfying awards 
and options granted under ASOS share schemes. During the financial 
year, we used both the Employee Benefit Trust (EBT) and the Link Trust 
(LT) to satisfy awards granted under our Save As You Earn, ATLIS and 
SIP share schemes: 

As at 31 August 2022, the EBT and LT (combined) held 229,182 shares 
in ASOS Plc (2021: 236,701 shares). The total value in reserves was 
a credit balance of £2.1 million (2021: credit balance of £2.1 million). 
The EBT and LT are both recognised within the EBT reserve for 
accounting purposes. The Group’s accounting policies are detailed 
within Note 1 to the financial statements and movements are detailed 
in the Consolidated Statement of Changes in Equity on page 120.

Stakeholder engagement
For more information on how the Group engages with its stakeholders 
see pages 20 to 23 and pages 67 to 68. 

Employee engagement 
Information relating to how the Group engages with its workforce is 
on pages 10 to 13 and 21. As a Disability Confident Committed Employer, 
we’re committed to taking steps to make sure our recruitment process 
and culture is inclusive for people with disabilities. We’re committed to 
positively contributing to a change in attitudes, behaviours and culture, 
helping our ASOSers fulfil their potential and be whoever they want to 
be, right now and in the future. 

We always seek to anticipate and provide reasonable adjustments 
as required during our interview process and we support any existing 
ASOSers who acquire a disability or long-term health condition to help 
them to stay in work. We work with organisations such as Mencap and 
Genuis Within to provide specialist support and advice for individual 
ASOSers, their manager and their teams. 

We have a suite of accessibility tools available to all ASOSers and 
whether they have a physical disability, a mental disability or just a 
personal preference, our tools allow ASOSers to deliver great results. 
To support with the roll-out and the use of these tools, we’ve run a 
series of masterclasses for all ASOSers to join and we’re embedding 
these tools into every stage of the employee lifecycle. This year we’ve 
launched our Disability Network to drive changes in the areas that 
matter most and, as part of our ALL IN Events Series, have run panel 
discussions about disability and accessibility.

107

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Directors’ Report continued

Energy and carbon emission reporting
Our reporting period for energy and carbon emissions is aligned to our financial year, from 1 September to 31 August.

Unit of 
measurement

FY22

FY21

% change

FY22

FY21

% change

UK portion

Total global

kWh

33,550,755 29,112,563 15%

59,433,989 55,857,795 6%

Energy consumption used to calculate 
emissions – for gas and electricity

Scope 1 – emissions from combustion of gas

Scope 2 – emissions from purchased 
electricity – location based

Total gross emissions

tCO2e

tCO2e

tCO2e

Intensity ratio – tCO2e/£m revenue – 
location based

tCO2e/ 
£m revenue

2,258

4,507

2,064

3,854

9%

17%

3,351

11,497

3,602

11,338

6,765

5,918

14%

14,848

14,940

3.77

3.84

Market based emissions

Scope 2 – emissions from purchased 
electricity – market based

Unit of 
measurement

tCO2e

FY22

0

UK portion

FY21

0

Total global

% change

FY22

0%

2,860

FY21

3,150

Intensity ratio – tCO2e/£m revenue – 
market based

tCO2e/ 
£m revenue

1.58

1.73

-7%

1%

-1%

-2%

% change

-9%

-9%

Quantification and reporting methodology: We have followed the 
2020 HM Government Environmental Reporting Guidelines. We have 
also used the GHG Reporting Protocol – Corporate Standard 
(Operational Control boundary), Ofgem environmental impact 
measurements for fuel sources, and have used the 2022 UK 
Government’s Conversion Factors for Company Reporting. Other 
intensity factors acquired through EIA and EEA for US and German 
markets. Energy data is obtained from a hierarchy of HH data, meter 
readings, invoices and finally estimates if necessary. Only 2% of total 
energy data presented is estimated. A more detailed reporting 
principles and methodology document can be found on our website 
asosplc.com/fashion-with-integrity/limited-assurance/.

 in the table above, in accordance with International Standard 

Assurance: PricewaterhouseCoopers LLP (PwC) conducted an 
independent limited assurance engagement on selected GHG 
emissions data for the year ended 31 August 2022 shown with the 
symbol 
on Assurance Engagements 3000 (revised), and the International 
Standard on Assurance Engagements 3410, issued by the International 
Auditing and Assurance Standards Board. A copy of PwC’s report and 
our methodology to which it relates is available on our website 
asosplc.com/fashion-with-integrity/limited-assurance/. 

Energy Management Statement: This year we have continued to 
work with our dedicated energy management and procurement 
partner, Amber Energy, to progress energy management across 
the organisation. Building upon the energy efficiency audits that took 
place last year, we began the process to roll out energy efficiency 
projects with a primary focus on HVAC optimisation and controls. 
We have also further identified the feasibility for on-site solar PV 
systems across our assets and more progress is expected to be 
made on this in 2023. 

Greenhouse Gas Management Statement: At the start of the 
financial year we set out new, long-term ambitions on managing and 
reducing our greenhouse gas emissions. Through our new Be Net Zero 
goal, within Fashion with Integrity, we have set new carbon reduction 
goals, calculated with the Carbon Trust and in line with Science-Based 
Targets initiative criteria. These include goals covering our scope 1 and 2 
emissions and the majority of our scope 3. These goals were verified by 
the Science Based Targets initiative in September and this year we 
have been focused on integrating them into the business and building 
roadmaps to help reduce emissions and achieve the long-term targets.

108

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Research and development 
The Company did not carry out any research and development activities 
during the year (2021: £nil). 

Additional disclosures
Information that is relevant to this report, and which is also incorporated 
by reference, including information required in accordance with the UK 
Companies Act 2006 and Listing Rule 9.8.4R, can be found as follows: 

Political donations 
No political donations have been made during this financial year 
(2021: £nil). 

Authority will be sought to authorise the Company to make political 
donations up to the value of £100,000 at the next AGM. The Group’s 
policy is that it does not, directly or through a subsidiary, make political 
donations; however, this resolution has been proposed to make sure 
the Group and its subsidiaries do not, because of the wide-reaching 
definition in the Companies Act 2006, unintentionally breach the Act. 

Annual General Meeting 
The Annual General Meeting of the Company will be held at 12 noon 
on 11 January 2023 at Greater London House, Hampstead Road, 
London, NW1 7FB. The Notice of Meeting will be available to view on 
asosplc.com, sufficiently in advance of that meeting. 

Statement on disclosure of information to auditors 
The Directors confirm that, so far as each is aware, there is no 
relevant audit information of which the Group’s auditors are unaware. 
Each of the Directors has taken all the steps he or she should have 
taken as a Director to make himself or herself aware of any relevant 
audit information and to establish that the Group’s auditors are 
aware of that information. 

Independent auditors 
The auditors, PricewaterhouseCoopers LLP, have indicated their 
willingness to continue in office and a resolution that they be re-
appointed will be proposed at the next AGM. 

Environmental, Social and Governance (ESG) disclosures
Details of our ESG commitments are on pages 32 to 35 and 82 to 83.

Likely future developments in the business

Annual Report 
page reference 

24 to 25 

Financial instruments and financial risk management 157 and 77

Risk management and principal risks

Corporate Governance Report

S.172 statement

Viability Statement & Going Concern

Statement of capitalised interest

Related party transactions

46 to 53

57 to 108

20

54 to 56

128

149

Climate-related disclosures consistent with TCFD

36 to 44

The Company has chosen, in accordance with section 414C(11) of the 
Companies Act 2006, and as noted in this Directors’ Report, to include 
certain matters in its Strategic Report that would otherwise be 
required to be disclosed in this Directors’ Report. The Strategic Report 
can be found on pages 1 to 56. Other information requirements set out 
in LR 9.8.4R are not applicable to the Company. 

Disclaimer
The purpose of this Annual Report is to provide information to the 
members of the Company and it has been prepared for, and only 
for, the members of the Company as a body, and no other persons. 
The Company, its Directors and employees, agents and advisors 
do not accept or assume responsibility to any other person to whom 
this document is shown or into whose hands it may come and any such 
responsibility or liability is expressly disclaimed.

A cautionary statement in respect of forward-looking statements 
contained in this Annual Report appears on the inside back cover 
of this document.

By order of the Board

Anna Suchopar 
Company Secretary 
28 October 2022

109

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Statement of  
Directors’ Responsibilities 

The Directors are responsible for preparing the Annual Report and 
Accounts and the financial statements in accordance with applicable 
law and regulation.

Company law requires the Directors to prepare financial statements 
for each financial year. Under that law the Directors have prepared 
the Group and the Company financial statements in accordance with 
UK-adopted international accounting standards.

Under Company law, Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Company and of the 
profit or loss of the Group for that period. In preparing the financial 
statements, the Directors are required to:

•  select suitable accounting policies and then apply them consistently;

•  state whether applicable UK-adopted international accounting 

standards have been followed, subject to any material departures 
disclosed and explained in the financial statements;

•  make judgements and accounting estimates that are reasonable 

and prudent; and

•  prepare the financial statements on the going concern basis 

unless it is inappropriate to presume that the Group and Company 
will continue in business.

The Directors are responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for 
the prevention and detection of fraud and other irregularities.

The Directors are also responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s and 
Company’s transactions and disclose with reasonable accuracy at 
any time the financial position of the Group and Company and enable 
them to ensure that the financial statements and the Directors’ 
Remuneration Report comply with the Companies Act 2006.

Directors’ confirmations
The Directors consider that the Annual Report and Accounts and 
accounts, taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Group’s and Company’s position and performance, business model 
and strategy.

Each of the Directors, whose names and functions are listed in the 
Governance Report confirm that, to the best of their knowledge:

•  the Group and Company financial statements, which have been 

prepared in accordance with UK-adopted international accounting 
standards, give a true and fair view of the assets, liabilities and 
financial position of the Group and Company, and of the loss of 
the Group; and

•  the Strategic Report includes a fair review of the development 
and performance of the business and the position of the Group 
and Company, together with a description of the principal risks 
and uncertainties that it faces.

In the case of each Director in office at the date the Directors’ Report 
is approved:

•  so far as the Director is aware, there is no relevant audit 

information of which the Group’s and Company’s auditors are 
unaware; and

•  they have taken all the steps that they ought to have taken as a 

Director in order to make themselves aware of any relevant audit 
information and to establish that the Group’s and Company’s 
auditors are aware of that information.

The Directors are responsible for the maintenance and integrity of 
the Company’s website. Legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

Anna Suchopar 
Company Secretary 
28 October 2022

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ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Financial Statements

112 

Independent Auditors’ Report to the members of ASOS Plc 

119  Consolidated Statement of Total Comprehensive Income 

120  Consolidated Statement of Changes in Equity 

121  Consolidated Statement of Financial Position 

122  Consolidated Statement of Cash Flows 

123  Notes to the Financial Statements 

154  Company Statement of Changes in Equity 

155  Company Statement of Financial Position 

156  Company Statement of Cash Flows 

157  Notes to the Company Financial Statements 

161  Alternative Performance Measures (APMs) 

162  Five-Year Financial Summary (unaudited) 

164  Company information

Independent Non-executive Director

Founder And Non-executive Director

Independent Non-executive Director

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ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Independent Auditors’ Report to the members  
of ASOS Plc

Report on the audit of the financial statements
Opinion
In our opinion, ASOS Plc’s Group financial statements and Company financial statements (the “financial statements”):

•  give a true and fair view of the state of the Group’s and of the Company’s affairs as at 31 August 2022 and of the Group’s loss and the Group’s 

and Company’s cash flows for the year then ended;

•  have been properly prepared in accordance with UK-adopted international accounting standards; and

•  have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements, included within the Annual Report and Accounts 2022 (the “Annual Report”), which comprise: the 
Consolidated and Company Statements of Financial Position as at 31 August 2022; the Consolidated Statement of Total Comprehensive Income, 
the Consolidated and Company Statements of Cash Flows, and the Consolidated and Company Statements of Changes in Equity for the year 
then ended; and the notes to the financial statements, which include a description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under 
ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements 
in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided.

Other than those disclosed in the Audit Committee Report, we have provided no non-audit services to the Company or its controlled 
undertakings in the period under audit.

Our audit approach
Context
There were no significant changes to the Group’s underlying operations during the year. However, the Group’s move from the Alternative 
Investment Market to the Main Market of the London Stock Exchange in the year led to the additional focus of our audit procedures on ensuring 
that new financial statement disclosures and other regulatory requirements resulting from the move to the Main Market are complied with. 
Refer to the “Reporting on other information” section of our report for further details on our responsibilities in relation to this.

There are a number of changes to our key audit matters this year as explained later in the report. This year we have also specifically set out our 
consideration of the impact of climate change on our audit which is further detailed below.

As part of our audit, we made enquiries of management to understand and evaluate their process to assess the extent of the potential impact of 
climate change risks on the Group and its financial statements. In order to better understand their climate-related risks and the potential impact 
on the business, management engaged external consultants to assist with their analysis as described within the “Task Force on Climate-related 
Financial Disclosures (TCFD)” section of the Strategic Report. The Group explains the impact of climate change on its business within the TCFD 
section of the Strategic Report. As disclosed within the “Basis of preparation section” of the financial statements, management considers that 
the impact of climate change does not give rise to a material financial statement impact.

In response, we used our knowledge of the Group and we engaged our internal climate change experts to evaluate the risk assessment performed 
by management. Management has assessed that the most likely impacted accounts line items and estimates are those associated with future 
cash flows since the impact of climate change is expected to become more notable in the medium to long term. While auditing these forecast 
cash flows, we have challenged management on reflecting the impact of climate change and any climate change related commitments in the 
forecasts. We have not identified any matters as part of this work which are inconsistent with the disclosures in the Annual Report or lead to any 
material adjustments to the accounts.

We also read the disclosures made in relation to climate change in the other information within the Annual Report, and considered their consistency 
with the financial statements and our knowledge from our audit. Our responsibility over other information is further described in the “Reporting on 
other information” section of our report.

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ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Overview

Audit scope

•  We performed full scope audit procedures over the following two components: ASOS Plc, the parent entity that holds 
investments throughout the Group, and ASOS.com Limited, the trading entity that generates more than 97% of the 
Group’s revenue.

•  Additionally, we performed a financial statement line item audit over the convertible debt and related interest 

balances in Cornwall (Jersey) Limited, and over the acquired brand and customer relationship intangible assets and 
related amortisation balances in ASOS Holdings Limited. 

•  Taken together, the entities over which full scope audit work was performed accounted for 99% of the Group’s 

revenue and 89% of the Group’s loss before tax.

Key audit matters

•  Capitalisation of internal staff costs (Group)
•  Valuation of inventory (Group)
•  Going concern assessment in response to economic uncertainties (Group)
•  Recoverability of amounts due from subsidiary undertakings (Company)

Materiality

•  Overall Group materiality: £11,500,000 (2021: £11,500,000) based on this being at the lower end of the range using 

acceptable benchmarks of 1% of revenue and 5% of loss before tax. 

•  Overall Company materiality: £9,100,000 (2021: £575,000) based on 1% of total assets (2021: based on Group 

allocation).

•  Performance materiality: £8,625,000 (2021: £8,625,000) (Group) and £6,825,000 (2021: £431,250) (Company).

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; 
and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were 
addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters.

This is not a complete list of all risks identified by our audit.

Going concern assessment in response to economic uncertainties and recoverability of amounts due from subsidiary undertakings are new key 
audit matters this year. Fraud in revenue recognition, valuation of assets and liabilities acquired in a business combination and consideration of 
the impact of COVID-19, which were key audit matters last year, are no longer included because of there being no significant estimation 
uncertainty in relation to revenue recognition, no material business combinations in the year, and a reduction in the level of estimation uncertainty 
associated with the future impact of COVID-19 and the resulting impact on the amounts presented in the financial statements. Otherwise, the 
key audit matters below are consistent with last year.

Key audit matter

How our audit addressed the key audit matter

Capitalisation of internal staff costs (Group)
Refer to Notes 11 and 12 in the financial statements.
The Group continued to invest in its operational infrastructure 
having spent £118.4m (2021: £103.1m), (excluding acquisition-
related intangibles) on intangible assets and £150.9m 
(2021: £104.9m) on property, plant and equipment in the year. 
This was an area of focus due to the magnitude of the costs 
capitalised and the judgement involved in assessing whether 
the criteria set out in IAS 38 and IAS 16 for the capitalisation 
of elements of these costs had been met. In particular, we 
focussed on the capitalisation of internal staff costs to 
confirm that costs capitalised were an accurate reflection of 
actual costs incurred and the associated time was spent on 
projects which met the criteria to be capitalised. We further 
assessed whether the costs were appropriately moved out 
of assets under construction and appropriately amortised/
depreciated from the point at which they came into 
operational use.

We gained an understanding through walkthroughs and enquiries performed 
with management of the process in place for evaluating approval for staff time 
capitalised to capital projects. We performed substantive testing over new 
projects in the year to assess whether they met capitalisation criteria, 
including inquiring with management, and inspecting evidence of criteria 
assessments, such as in capex funding forms. We also obtained an 
understanding of the various selected capitalised projects, inspected 
timesheet data to corroborate time charged on projects, and reviewed 
management’s assessment to determine whether sufficient economic benefits 
were likely to flow from the projects to support the values capitalised. 
For a number of projects, we assessed whether they had been appropriately 
included within assets under construction at year-end. We further confirmed 
that amortisation/depreciation commenced on these projects at rates 
consistent with the Group’s accounting policies once the respective projects 
became operational.
Based on the procedures performed, we noted no material issues arising from 
our work.

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ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Independent Auditors’ Report to the members of ASOS Plc – continued

Key audit matter

How our audit addressed the key audit matter

Valuation of inventory (Group)
Refer to the Consolidated Statement of Financial Position 
and Note 1 in the financial statements.
As at 31 August 2022, the Group held inventories of 
£1,078.4m (2021: £807.1m), against which a provision of 
£31.3m (2021: £40.4m) had been recorded. 
The nature of the Group’s business model is to service demand 
in a dynamic and fast moving fashion market which means 
there is a risk of inventory falling out of fashion and proving 
difficult to sell above cost. The Group’s provisioning policy is 
based on the estimated future net realisable value of 
inventories, for which the largest element of the provision was 
calculated based on historical loss experience for the entire 
inventory portfolio. 
The post year end change in commercial operating model, as 
disclosed in Note 28, has also required management to exercise 
judgement when determining whether any adjustments are 
required in relation to inventory valuation. As described in 
Note 1, it was concluded that the changes are not indicative 
of events that existed at the balance sheet date.
The quantum of the total inventory balance, its increase 
year-on-year, and the level of judgement involved to ensure 
that inventories are stated at the lower of cost and net 
realisable value made this an area of focus.

Going concern assessment in response to economic 
uncertainties
In order to conclude whether it is appropriate for the financial 
statements to be prepared on a going concern basis, 
management prepared a base case forecast for a period 
of 18 months from the balance sheet date. In addition they 
modelled a severe but plausible downside case which included 
cost reductions that could be achieved from mitigating 
actions within the group’s control. The assessment included 
the recent amendment to the Group’s Revolving Credit 
Facility agreement that was obtained in October 2022 
for which further detail is included within Note 28 of the 
financial statements.

Recoverability of amounts due from subsidiary 
undertakings(Company)
Refer to Note 3 in the Company financial statements. 
At 31 August 2022, the Company had amounts due from 
subsidiary undertakings of £853.5m (2021: £840.6m), of 
which £111.0m (2021: £840.6m) was classed as current and 
£742.5m (2021: nil) non-current.
There is a risk that the financial condition and performance 
of the subsidiary undertakings are not sufficient to support 
the recoverability of the amounts due and the assets may 
be impaired. 

We reviewed management’s provisioning policy which for the largest element 
of the provision applies a historic loss rate against yea- end inventory. 
We tested the mathematical integrity of management’s provision calculation. 
We validated the inputs into the model including verifying the inventory quantity 
and values for various elements making up the overall inventory provision, and 
confirmed the accuracy of the data used. We recalculated the net losses 
incurred, used to determine the historical loss experience, for a sample of 
transactions in the year and obtained corroborating evidence to validate their 
selling price and cost. 
We considered loss rates in previous periods and throughout the period to 
determine whether the 2022 loss rates were an appropriate basis for the year 
end provision. We also obtained and reviewed the post year-end level of stock 
write-offs in order to further assess the reasonableness of the year-end 
provision.
We reviewed management’s assessment of the introduction of the new 
operating model as a non-adjusting post balance sheet event and did not 
identify any contradictory evidence to their assessment. 
Based on the procedures performed, we noted no material issues arising from 
our work.

We focused on this area given the importance of the going concern judgement 
in the context of the basis of preparation of the financial statements and 
recognising the degree of judgement inherent in management’s forecasts.
We evaluated management’s going concern assessment and we performed 
testing procedures as detailed in the “Conclusions relating to Going Concern” 
section below.

We evaluated management’s expected credit loss assessment under IFRS 9. 
The balances were repayable on demand and split between current and 
non-current receivables based on the Company’s intention to recall the debt. 
We considered whether the counterparties had sufficient highly liquid assets to 
repay the amounts due and then considered their expected manner of recovery 
to assess whether any expected credit losses should be recognised.
Based on the procedures performed, we noted no material issues arising from 
our work.

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ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the Group and the Company, the accounting processes and controls, and the industry in which they operate.

Based on our risk and materiality assessments, we determined which components required an audit of their complete financial information having 
consideration to the relative significance of each component to the Group, and the overall coverage obtained over each material line item in the 
consolidated financial statements. 

Due to its relative contribution to the Group’s revenues and loss before tax, we identified one financially significant component which, in our view, 
required an audit of its complete financial information. This was ASOS.com Limited which generated more than 97% of the Group revenue 
through sales via the worldwide ASOS websites and wholesale network. In addition, a full scope audit was performed over ASOS Plc being the 
parent entity which holds investments throughout the Group. We performed audit procedures over the convertible debt and related interest 
balances in the Cornwall (Jersey) Limited entity, and over the acquired brand and customer relationship intangible assets and related 
amortisation balances in ASOS Holdings Limited, in order to achieve appropriate audit coverage over these material financial statement line 
items. All work over these components was performed by the Group engagement team. Further central procedures were performed over tax, 
treasury, legal claims, lease liability and associated right-of-use asset balances, property, plant and equipment and other intangible assets, 
goodwill, going concern, the Group’s consolidation and the financial statement disclosures. This provided the evidence we needed for our opinion 
on the consolidated financial statements taken as a whole.

Taken together, the components where we performed our audit work accounted for 99% of the Group’s revenue and 89% of the Group’s loss 
before tax. This was before considering the contribution to our audit evidence from performing audit work at the Group level, including 
disaggregated analytical review procedures, which covered certain of the Group’s smaller and lower risk components that were not directly 
included in our Group audit scope.

Our audit of the Company financial statements included substantive procedures over all material balances and transactions.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the 
financial statements as a whole.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Financial statements – Group

Financial statements – Company

Overall materiality

£11,500,000 (2021: £11,500,000).

£9,100,000 (2021: £575,000).

How we determined it

Being at the lower end of the range using typical benchmarks of 
1% of revenue and 5% of loss before tax. 

1% of total assets (2021: based on Group allocation)

Rationale for 
benchmark applied

In determining materiality, we considered both revenue and 
loss before tax as the acceptable benchmarks. We considered 
total revenue to be appropriate due to the Group’s focus on 
driving sales and prioritising reinvestment of profits into 
significant capital expansion to underpin future growth and we 
considered loss before tax to be an appropriate benchmark 
due to the Group’s focus on delivering an acceptable short-
term return as it expands sales. This provided a wide range of 
acceptable materiality levels. In the context of the size of the 
Group’s operations and its losses, we determined a materiality 
of £11,500,000 towards the lower end of the range to be most 
appropriate. This equates to 0.3% of revenue.

ASOS Plc is the ultimate parent entity which holds the 
Group's investments. Therefore, the entity is not in 
itself profit-oriented. We consider total assets to be 
an appropriate benchmark as it reflects the nature 
of the Company, which primarily acts as a holding 
company for the Group's investments.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range of 
materiality allocated across components was between £4,300,000 and £10,925,000. Certain components were audited to a local statutory 
audit materiality that was also less than our overall Group materiality.

We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the nature 
and extent of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. Our performance 
materiality was 75% (2021: 75%) of overall materiality, amounting to £8,625,000 (2021: £8,625,000) for the Group financial statements and 
£6,825,000 (2021: £431,250) for the Company financial statements.

In determining the performance materiality, we considered a number of factors - the history of misstatements, risk assessment and aggregation 
risk and the effectiveness of controls - and concluded that an amount at the upper end of our normal range was appropriate.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £575,000 (Group and 
Company audit) (2021: £575,000 for the Group audit and £28,750 for the Company audit) as well as misstatements below those amounts that, 
in our view, warranted reporting for qualitative reasons.

115

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Independent Auditors’ Report to the members of ASOS Plc – continued

Conclusions relating to going concern
The going concern assessment was identified as a key audit matter as set out in the “Key audit matters” section above.

Our evaluation of the directors’ assessment of the Group’s and the Company’s ability to continue to adopt the going concern basis of 
accounting included:

•  Assessing management’s going concern model, including the base case and the severe but plausible downside case; 

•  Testing the reasonableness of key assumptions including sales growth and estimated gross margins based on historical performance and 

external market data;

•  Considering the impact of foreign exchange on the forecasts and comparing budget rates of exchange against hedge rates;

•  Considering the impact of the planned change to the operating model on the cash flow forecasts; 

•  Considering the magnitude and feasibility of the mitigations available in the downside case and whether these are in the control of management;

•  Considering various aspects of the business model that could impact the Group’s liquidity;

•  Considering the severity of the downside scenario based on historic experience; 

•  Reperforming a number of reverse stress tests to determine the magnitude of changes needed to key assumptions to result in there being 

no liquidity headroom;

•  Assessing the historical reliability of management’s forecasting by comparing budgeted results to actual performance;

•  Validating that the cash flow forecasts used to support management’s impairment, going concern and viability assessments were consistent;

•  Reviewing the terms of the amended facility agreement with the banks and ensuring that management’s calculations of headroom against the 

revised covenants were accurate; and

•  Reviewing the related disclosures in the Annual Report and Accounts.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the Group’s and the Company’s ability to continue as a going concern for a period of at least twelve 
months from when the financial statements are authorised for issue.

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate.

However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the Group’s and the Company’s 
ability to continue as a going concern.

In relation to the directors’ reporting on how they have applied the UK Corporate Governance Code, we have nothing material to add or draw 
attention to in relation to the directors’ statement in the financial statements about whether the directors considered it appropriate to adopt 
the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Reporting on other information
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. 
The directors are responsible for the other information, which includes reporting based on the Task Force on Climate-related Financial Disclosures 
(TCFD) recommendations. Our opinion on the financial statements does not cover the other information and, accordingly, we do not express an 
audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether 
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures 
to conclude whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based 
on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. 
We have nothing to report based on these responsibilities.

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK Companies Act 2006 
have been included.

Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and matters as 
described below.

Strategic Report and Directors’ Report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report for the 
year ended 31 August 2022 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements.

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not 
identify any material misstatements in the Strategic Report and Directors’ Report.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006.

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ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Corporate governance statement
The Listing Rules require us to review the directors’ statements in relation to going concern, longer-term viability and that part of the corporate 
governance statement relating to the Company’s compliance with the provisions of the UK Corporate Governance Code specified for our review. 
Our additional responsibilities with respect to the corporate governance statement as other information are described in the Reporting on other 
information section of this report.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance statement 
is materially consistent with the financial statements and our knowledge obtained during the audit, and we have nothing material to add or draw 
attention to in relation to:

•  The directors’ confirmation that they have carried out a robust assessment of the emerging and principal risks;

•  The disclosures in the Annual Report that describe those principal risks, what procedures are in place to identify emerging risks and an 

explanation of how these are being managed or mitigated;

•  The directors’ statement in the financial statements about whether they considered it appropriate to adopt the going concern basis of 

accounting in preparing them, and their identification of any material uncertainties to the Group’s and Company’s ability to continue to do 
so over a period of at least twelve months from the date of approval of the financial statements;

•  The directors’ explanation as to their assessment of the Group’s and Company’s prospects, the period this assessment covers and why the 

period is appropriate; and

•  The directors’ statement as to whether they have a reasonable expectation that the Company will be able to continue in operation and meet 

its liabilities as they fall due over the period of its assessment, including any related disclosures drawing attention to any necessary 
qualifications or assumptions.

Our review of the directors’ statement regarding the longer-term viability of the Group was substantially less in scope than an audit and only 
consisted of making inquiries and considering the directors’ process supporting their statement; checking that the statement is in alignment 
with the relevant provisions of the UK Corporate Governance Code; and considering whether the statement is consistent with the financial 
statements and our knowledge and understanding of the Group and Company and their environment obtained in the course of the audit.

In addition, based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate 
governance statement is materially consistent with the financial statements and our knowledge obtained during the audit:

•  The directors’ statement that they consider the Annual Report, taken as a whole, is fair, balanced and understandable, and provides the 
information necessary for the members to assess the Group’s and Company’s position, performance, business model and strategy;

•  The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems; and

•  The section of the Annual Report describing the work of the Audit Committee.

We have nothing to report in respect of our responsibility to report when the directors’ statement relating to the Company’s compliance with the 
Code does not properly disclose a departure from a relevant provision of the Code specified under the Listing Rules for review by the auditors.

Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities, the directors are responsible for the preparation of the financial 
statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are also 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the Company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either 
intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable 
of detecting irregularities, including fraud, is detailed below.

Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and regulations related 
to the Listing Rules of the Financial Conduct Authority (FCA), UK and other relevant tax legislation, data privacy regulations, patent and 
commercial law, and consumer protection legislation in relevant jurisdictions where the Group operates, and we considered the extent to which 
non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a direct 
impact on the financial statements such as the Companies Act 2006. We evaluated management’s incentives and opportunities for fraudulent 
manipulation of the financial statements (including the risk of override of controls), and determined that the principal risks were related to 
posting inappropriate journal entries to manipulate the financial performance of the Group and management bias in accounting estimates and 
judgements. Audit procedures performed by the engagement team included:

117

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Independent Auditors’ Report to the members of ASOS Plc – continued

•  Enquiry of management, Internal Audit and the Group’s legal counsel around known and suspected fraud and non-compliance with laws 

and regulations;

•  Assessment of matters reported on the Group’s whistleblowing helpline and results of management’s investigation of such matters;

•  Reviewing legal confirmations from external lawyers;

•  Enquiry of the Group’s tax function to identify any instances of non-compliance with laws and regulations;

• 

Identifying and testing higher risk journal entries, in particular certain journal entries posted with unusual account combinations and journals 
posted by senior management;

•  Challenging assumptions made by management in its significant and other key accounting estimates in particular in relation to inventory 

provisions; and

•  Reviewing financial statement disclosures and testing to supporting documentation.

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with 
laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a 
material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment 
by, for example, forgery or intentional misrepresentations, or through collusion.

Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. 
However, it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek to 
target particular items for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to draw 
a conclusion about the population from which the sample is selected.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of Part 16 
of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose 
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not obtained all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches 

not visited by us; or

•  certain disclosures of directors’ remuneration specified by law are not made; or

•  the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns.

We have no exceptions to report arising from this responsibility.

Appointment
We were appointed by the members to audit the financial statements for the year ended 31 March 2008 and subsequent financial periods. 
The period of total uninterrupted engagement is 15 years, covering the years ended 31 March 2008 to 31 August 2022.

Other matter
As required by the Financial Conduct Authority Disclosure Guidance and Transparency Rule 4.1.14R, these financial statements form part of the 
ESEF-prepared annual financial report filed on the National Storage Mechanism of the Financial Conduct Authority in accordance with the ESEF 
Regulatory Technical Standard (‘ESEF RTS’). This auditors’ report provides no assurance over whether the annual financial report has been 
prepared using the single electronic format specified in the ESEF RTS.

Neil Grimes (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London 
28 October 2022

118

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Consolidated Statement of  
Total Comprehensive Income 
For the year to 31 August 2022 

Revenue

Cost of sales

Gross profit

Distribution expenses

Administrative expenses

Other income

Operating (loss)/profit

Finance income

Finance expense

(Loss)/profit before tax

Analysed as:

Adjusted profit before tax

Adjusting items

(Loss)/profit before tax

Income tax credit/(expense) 

(Loss)/profit for the year 

Note

3

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

3,936.5

(2,219.0)

1,717.5

(523.7)

3,910.5

(2,134.1)

1,776.4

(509.5)

(1,224.2)

(1,076.8)

4

6

7

2

2

8

20.6

(9.8)

0.9

(23.0)

(31.9)

22.0

(53.9)

(31.9)

1.1

(30.8)

–

190.1

0.2

(13.2)

177.1

193.6

(16.5)

177.1

(48.7)

128.4

(Loss)/profit for the year attributable to owners of the parent company

(30.8)

128.4

Net translation movements offset in reserves

Fair value movements on hedges that will not subsequently reclassify to income statement

Fair value movements on hedges that may be subsequently reclassified to the income statement

Items reclassified from cash flow hedge reserve to income statement

Income tax relating to these items

Other comprehensive income for the year

Total comprehensive (loss)/income for the year attributable to owners of the parent company¹

(Loss)/Earnings per share attributable to the owners of the parent company during the year

Basic per share

Diluted per share (restated – refer to Note 9)

1  The results for the year shown are derived completely from continuing activities.

19

19

19

8

9

9

0.3

51.2

(25.9)

(15.6)

(3.9)

6.1

(24.7)

(0.5)

(1.2)

24.8

14.8

(8.1)

29.8

158.2

(30.9)p

(30.9)p

128.9p

128.5p

119

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Consolidated Statement of Changes in Equity 
For the year to 31 August 2022

At 1 September 2021

Loss for the year

Other comprehensive income/(loss) 
for the year

Total comprehensive income/(loss) 
for the year

Cash flow hedges gains and losses 
transferred to inventory

Share-based payments charge

Tax relating to share option scheme

Called up 
share 
capital 
£m

Share 
premium 
£m

Note

Employee 
Benefit 
Trust 
reserve¹
£m

Hedging 
reserve 
£m

Translation 
reserve 
£m

Equity 
portion of 
convertible 
debt
£m

Retained
earnings²
£m

Total 
equity
£m

3.5

245.7

2.1

14.3

(2.4)

58.9

711.9

1,034.0

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

6.4

6.4

5.5

–

–

–

(0.3)

(0.3)

–

–

–

–

–

–

–

–

–

(30.8)

(30.8)

–

6.1

(30.8)

(24.7)

–

5.5

0.8

(0.7)

0.8

(0.7)

19

20

8

Balance as at 31 August 2022

3.5

245.7

2.1

26.2

(2.7)

58.9

681.2

1,014.9

At 1 September 2020

Profit for the year

Other comprehensive income/(loss) 
for the year

Total comprehensive income/(loss) 
for the year

Issue of convertible bond

Recognition of gross obligation to 
purchase own shares

Net cash received on exercise of shares 
from Employee Benefit Trust

Share-based payments charge

Tax relating to share option scheme

24

24

18

20

8

3.5

245.7

2.0

(15.8)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.1

–

–

–

30.1

30.1

–

–

–

–

–

(2.1)

–

(0.3)

(0.3)

–

–

–

–

–

–

–

–

–

58.9

–

–

–

–

577.0

128.4

–

810.3

128.4

29.8

128.4

158.2

–

(2.8)

58.9

(2.8)

–

0.1

9.4

(0.1)

9.4

(0.1)

Balance as at 31 August 2021

3.5

245.7

2.1

14.3

(2.4)

58.9

711.9

1,034.0

1  Employee Benefit Trust and Link Trust. 
2  Retained earnings includes the share-based payments reserve.

120

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Consolidated Statement of Financial Position 
As at 31 August 2022 

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Derivative financial assets

Current assets
Inventories
Trade and other receivables
Derivative financial assets
Cash and cash equivalents
Current tax asset

Current liabilities
Trade and other payables
Borrowings 
Lease liabilities
Derivative financial liabilities

Net current assets

Non-current liabilities
Lease liabilities
Deferred tax liability
Provisions
Derivative financial liabilities
Borrowings

Net assets

Equity attributable to owners of the parent
Called up share capital
Share premium
Employee Benefit Trust reserve
Hedging reserve
Translation reserve
Equity portion of convertible debt
Retained earnings
Total equity

Notes 1 to 28 are an integral part of the financial statements. 

At 
31 August 2022
£m

At 
31 August 2021
£m

Note

10
11
12
19

13
19
14

15
24
16
19

16
17
25
19
24

18

35.2
648.7
732.0
27.0
1,442.9

1,078.4
88.2
41.4
323.0
23.0
1,554.0

(993.3)
(1.4)
(24.3)
(21.0)
(1,040.0)
514.0

(355.8)
(58.2)
(41.9)
(11.6)
(474.5)
(942.0)
1,014.9

3.5
245.7
2.1
26.2
(2.7)
58.9
681.2
1,014.9

33.1
619.1
659.2
13.4
1,324.8

807.1
57.7
23.5
662.7
8.7
1,559.7

(956.1)
(3.8)
(23.9)
(14.2)
(998.0)
561.7

(305.0)
(41.3)
(43.2)
(3.6)
(459.4)
(852.5)
1,034.0

3.5
245.7
2.1
14.3
(2.4)
58.9
711.9
1,034.0

The consolidated financial statements of ASOS Plc, registered number 4006623, on pages 119 to 153, were approved by the Board of Directors 
and authorised for issue on 28 October 2022 and were signed on its behalf by: 

Mat Dunn 
Chief Operating Officer and Chief Financial Officer

121

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Consolidated Statement of Cash Flows 
For the year to 31 August 2022

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

Note

(9.8)

190.1

4

4

4

26

20

26

24

24

16

14

61.0

88.8

19.2

61.1

74.4

0.1

(258.7) 

(226.7)

(34.2)

20.2

(6.0)

0.6

(4.9)

3.4

(120.4)

(109.2)

(73.7)

–

–

0.9

1.9

150.6

–

7.6

(7.0)

(37.0)

215.1

(102.0)

(55.1)

(286.4)

0.1

0.2

(182.0)

(443.2)

–

–

(26.3)

–

(11.1)

(37.4)

(339.8)

662.7

0.1

323.0

21.9

491.0

(23.9)

0.1

(5.7)

483.4

255.3

407.5

(0.1)

662.7

Operating (loss)/profit 

Adjusted for:

Depreciation of property, plant and equipment

Amortisation of other intangible assets

Impairment of assets

Increase in inventories 

(Increase)/decrease in trade and other receivables 

Increase in trade and other payables

Settlement of contingent consideration in relation to employee benefits

Share-based payments charge

Other non-cash items

Income tax received/(paid) 

Net cash (used in)/generated from operating activities 

Investing activities

Payments to acquire intangible assets

Payments to acquire property, plant and equipment

Payments to acquire assets in a business combination

Dividends received

Interest received

Net cash used in investing activities

Financing activities 

Proceeds from borrowings

Proceeds from convertible bond issue, net of transaction costs

Repayment of principal portion of lease liabilities

Net cash inflow relating to Employee Benefit Trust

Interest paid

Net cash (used in)/generated from financing activities 

Net (decrease)/increase in cash and cash equivalents 

Opening cash & cash equivalents

Effect of exchange rates on cash and cash equivalents

Closing cash and cash equivalents

122

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Notes to the Financial Statements 
For the year to 31 August 2022

1  ACCOUNTING POLICIES, JUDGEMENTS AND ESTIMATES 
1.1 General information 
ASOS Plc (the Company) and its subsidiaries (together, the Group) is a global fashion retailer. The Group sells products across the world and has 
websites targeting the UK, US, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark and Poland. The Company is a public 
limited company which is listed on the London Stock Exchange and is incorporated and domiciled in the UK as at 31 August 2022. The address of its 
registered office is Greater London House, Hampstead Road, London NW1 7FB. 

1.2 Going concern 
The Directors are satisfied that the Group has sufficient resources to continue in operation for a period of at least 12 months from the date of 
approval of the financial statements, and therefore continue to adopt the going concern basis in preparing the financial statements. To support 
this assessment, detailed cash flow forecasts were prepared for the 18-month period to February 2024. 

In assessing the Group’s going concern position, the Directors have considered the Group’s detailed budgeting and forecasting process which 
considers the Group’s financial performance, position and cash flows over the going concern period (the base case). These cash flow forecasts 
represent the Directors’ best estimate of trading performance and cost implications in the market based on current agreements, market 
experience and consumer demand expectations. In conjunction with this, the Directors considered the Group’s business activities and principal 
risks, reviewing the Group’s cash flows, liquidity positions and borrowing facilities for the going concern period. The review included the recent 
amendment to the Group’s Revolving Credit Facility (RCF) agreement that was obtained in October 2022 – further detail is included within Note 
28, which generates additional operational flexibility in the going concern period. At 31 August 2022, the Group had an undrawn RCF of £350m 
which matures in July 2024 and £500m convertible bonds with a maturity of April 2026. Net debt at the balance sheet date was £152.9m 
comprising debt of £475.9m and net cash of £323.0m. 

The Group has also considered various severe but plausible downside scenarios comprising of, but not limited to, the following assumptions: 

•  Sales growth reduction;

•  Gross margin reduction;

•  Potential working capital cash shocks; and 

•  Closure of the Group’s Barnsley fulfilment centre due to a major incident. 

The above downside scenarios include assumed reductions in the projected like-for-like sales growth during the period under review of between 
2.5% and 7%, and gross margin reductions of between 1% to 2%. Should the Group see such significant events unfold it has several mitigating 
actions it can implement to manage its liquidity risk such as deferring capital investment spend and further cost management to maintain a 
sufficient level of liquidity headroom during the going concern period. 

Reverse stress tests have also been performed on both the Group’s revenue and gross margin to see how far these would need to decline to 
cause a liquidity event. Such results would have to see over a 15% decline in sales over the base case, or a decline in gross margin from the base 
case of between 3% and 8%. Both are considered remote based on results of previous significant economic shock events, particularly on the 
basis that the Group is annualising the softer market growth and global supply chain crisis experienced this year. 

In assessing the Group’s ability to continue as a going concern the Directors have considered climate change risks. The forecast incorporates 
cash flows to address these risks, including those associated with the Group’s Fashion With Integrity commitments. 

Based on the above, the Directors considered it appropriate to adopt the going concern basis of accounting in the preparation of the Group’s 
annual financial statements.

1.3 Basis of preparation 
The consolidated financial statements transitioned to UK-adopted International Financial Reporting Standards (IFRS) for financial periods 
beginning after 1 January 2021. This change constitutes a change in accounting framework. However, there is no impact on recognition, 
measurement or disclosure in the period reported as a result of the change in framework. The consolidated financial statements have also been 
prepared in accordance with IFRS Interpretations Committee (IFRIC) in conformity with the requirements of Companies Act 2006 and the Listing 
rules as applicable to companies reporting under those standards. As at the reporting date, these are the standards, subsequent amendments 
and related interpretations issued and adopted by the International Accounting Standards Board (IASB). 

In accordance with IAS 1 ‘Presentation of Financial Statements’, within the Consolidated Statement of Total Comprehensive Income the Group 
presents items that may be subsequently reclassified to the income statement, which includes the fair value movements on effective cash flow 
hedges. In accordance with IFRS 9 ‘Financial Instruments’, cash flow hedge gains and losses in relation to inventory purchases are recognised as 
part of the cost of inventory, and therefore the carrying value of inventory is adjusted for the accumulated gains or losses recognised directly in 
other comprehensive income (a basis adjustment), and then recognised in the income statement when the inventory is sold.

123

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

1  ACCOUNTING POLICIES, JUDGEMENTS AND ESTIMATES – CONTINUED
This basis adjustment is not part of other comprehensive income. The Group has therefore separately presented effective fair value movements 
on inventory hedges and non-inventory hedges within the Consolidated Statement of Total Comprehensive Income and shown the inventory basis 
adjustments as a separate line within the Statement of Changes in Equity. Comparative period amounts have not been adjusted on the grounds 
of materiality.

The financial statements are prepared under the historical cost basis of accounting, excluding derivative financial instruments held at fair value. The 
financial statements are presented in Sterling and all values are rounded to the nearest hundred thousand Pounds except where otherwise indicated. 

Unless otherwise stated, the accounting policies set out below have been applied consistently to all periods presented in these consolidated 
financial statements.

1.4 Basis of consolidation 
The consolidated Group financial statements include the financial statements of ASOS Plc, all its subsidiaries, and the Employee Benefit Trust 
and Link Trust up to the reporting date. All intercompany transactions and balances between Group companies are eliminated. Unrealised losses 
are also eliminated unless the transaction provides evidence of an impairment of the asset transferred. Accounting policies have been applied 
consistently across the Group.

(i) Subsidiaries 
Subsidiary undertakings are all entities over which the Group has control. The Group controls an entity where the Group is exposed to, or has 
rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power to direct the activities 
of the entity. Subsidiaries are fully consolidated from the date on which control is transferred to the Group and are deconsolidated from the date 
on which control ceases. Subsidiary undertakings acquired during the period are recorded under the acquisition method of accounting. A list of all 
the subsidiaries of the Group is included in Note 8 of the parent company financial statements on page 158. All apply accounting policies which are 
consistent with those of the rest of the Group. 

Any non-controlling interest acquired on acquisition of a subsidiary is recognised at the proportionate share of the acquired net assets. 
Subsequent to acquisition, the carrying amount of non-controlling interest equals the amount of those interests at initial recognition plus the 
non-controlling share of changes in equity since acquisition. Transactions with non-controlling interests that do not result in loss of control are 
accounted for as equity transactions. Total comprehensive income is attributed to a non-controlling interest even if this results in the non-
controlling interest having a deficit balance. 

(ii) Employee Benefit Trust and Link Trust 
The Employee Benefit Trust and Link Trust (the Trusts) are considered to be controlled by the Group. The activities of the Trusts are conducted 
on behalf of the Group according to its specific business needs in order to obtain benefits from its operation and, on this basis, the assets held 
by the Trusts are consolidated into the Group’s financial statements. 

1.5 Accounting policies 

a) Revenue recognition 
Revenue consists primarily of internet sales, in addition to postage and packaging receipts, advertising revenues and wholesale sales.

The Group acts as the Principal in all material revenue arrangements. Revenues are recorded net of an appropriate deduction for actual and 
expected returns, relevant vouchers and sales taxes. Revenues for goods and services are recognised on despatch to the customer instead of 
delivery to the customer for practical reasons. The impact of this is assessed and is immaterial to Group revenue and profits.

As part of the roll-out of the Partner Fulfils programme this year, the Group is now party to an agent relationship with relevant suppliers, in which 
ASOS earns commission for selling goods on behalf of suppliers on the ASOS website. The Group, as agent, only recognises the commission 
receivable within revenue, being the net amount of consideration retained after paying the brand partner the consideration received in exchange 
for the goods provided by the relevant partner. The assessment whether to recognise revenue as principal or agent considers whether the Group 
controls the relevant goods prior to sale to the end customer. The impact of these transactions are considered immaterial to the Group for the 
year ended 31 August 2022.

Income from other services relates to advertising income earned from the website, delivery receipt payments and revenue recognised in relation 
to wholesale sales and is measured at the value of the consideration received or receivable that the Group expects to be entitled to, net of value 
added tax, and is recognised at which date the service is completed. 

The amount of revenue arising from the sale of goods and provision of services has been disclosed in Note 3 to the financial statements. 

b) Foreign currency translation 
The trading results and cash flows of overseas subsidiaries are translated at the average monthly exchange rates during the year. The Statement 
of Financial Position of each overseas subsidiary is translated at year-end exchange rates. The resulting exchange differences are recognised in 
the Translation Reserve within equity and are reported in Other Comprehensive Income. 

124

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 20221  ACCOUNTING POLICIES, JUDGEMENTS AND ESTIMATES – CONTINUED
Transactions denominated in foreign currencies are translated into the functional currency at the exchange rates prevailing on the date of 
the transaction. Monetary assets and liabilities denominated in foreign currencies are translated into Sterling at year-end exchange rates. 
Exchange differences on monetary items are recognised in the Statement of Total Comprehensive Income.

c) Derivative financial instruments and hedging activities
The Group operates internationally and is therefore exposed to foreign currency transaction risk, primarily on sales denominated in Euros, 
US Dollars and Australian Dollars as well as on US Dollar denominated purchases. To manage this exposure the Group hedges a proportion of sales 
or purchases based on the assessed net currency exposure. The Group’s presentational currency is Pound Sterling, therefore the Group is also 
exposed to foreign currency translation risks due to movements in foreign exchange rates on the translation of non-Sterling assets and liabilities.

The Group’s policy is to match up to 100% of foreign currency transactions in the same currency, taking into account a proportion of sales 
approach. For capital expenditure, the Group’s policy is to hedge pre-approved foreign currency expenditure. Where appropriate, the Group 
uses financial instruments in the form of forward foreign exchange contracts and options contracts to hedge future highly probable forecast 
foreign currency cash flows. Derivatives are initially recognised at fair value at the trade date and subsequently remeasured at fair value. 
At inception of the designated hedging relationships, the risk management objective and strategy for undertaking the hedge is documented 
alongside the economic relationship between the item being hedged and the hedging instrument. 

For hedges of sales, the effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is recognised 
in the hedging reserve within equity. The gain or loss relating to the ineffective portion is recognised immediately in Statement of Comprehensive 
Income. Amounts accumulated in equity are reclassified in the periods when the hedged item affects the Statement of Comprehensive Income, and 
recognised in revenue. For hedges of inventory purchases, at the time the inventory is recognised, the associated gains or losses on the derivative 
that had previously been recognised in other comprehensive income are included in the initial measurement of the inventory. 

The foreign currency forwards are denominated in the same currency as the highly probable forecast foreign cash flows, therefore the hedge 
ratio is assumed to be 1:1 based on the risk management strategy. The primary use of forward exchange and option contracts for sales and 
inventory purchases per the Group’s hedging policy is to layer hedges over a 36-month period, with up to 100% coverage of the net unmatched 
exposure for the first 12 months and coverage decreasing from a maximum 95% to 30% between months 13 and 36. Hedges are currently 
protecting foreign exchange risk on 11 currencies. These forward foreign exchange contracts are classified as Level 2 derivative financial 
instruments under IFRS 13 ‘Fair Value Measurement’.

Hedge effectiveness is determined at inception of the hedge relationship and through periodic prospective effectiveness assessments to ensure 
that an economic relationship exists between the hedged item and hedging instrument. In these hedge relationships ineffectiveness may arise if 
the timing of the forecast transaction changes from what was originally estimated, change in quantity, changes in the credit risk of the Group or 
the derivative counterparty. The derivatives have been fair valued at 31 August 2022 with reference to forward exchange rates that are quoted 
in an active market, with the resulting value discounted back to present value. Changes in the fair value of foreign currency derivatives which are 
ineffective or do not meet the criteria for hedge accounting in accordance with IFRS 9 are recognised immediately in the Statement of Total 
Comprehensive Income.

The Group documents, at the inception of the transaction, the relationship between hedging instruments and hedged items, as well as its risk 
management objectives and strategy for undertaking various hedging transactions. The Group also documents its assessment, both at hedge 
inception and on an ongoing basis, of whether the derivatives that are used in hedging transactions are highly effective in offsetting changes in 
fair values or cash flows of hedged items.

d) Inventories 
Inventories are valued at the lower of cost and net realisable value, on a weighted average cost basis. Net realisable value is the estimated selling 
price in the ordinary course of business less applicable variable selling expenses. Cost of purchase comprises the purchase price including import 
duties and other taxes, transport and handling costs and any other directly attributable costs, less trade discounts and rebates. The Group’s 
inventory balance is made up of finished goods.

The carrying value of inventory shown in the Statement of Financial Position includes a £69.7m (2021: £70.6m) right to recover asset in relation 
to the inventory expected to be received back from customers as returns.

A provision is made to write down any slow-moving or obsolete inventory to net realisable value, and was £31.3m at 31 August 2022 (2021: £40.4m).

e) Cash and cash equivalents
To be classified as cash and cash equivalents, an asset must:

•  Be readily convertible into cash;

•  Have an insignificant risk of changes in value; and

•  Have a maturity period of typically three months or less at acquisition.

125

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

1  ACCOUNTING POLICIES, JUDGEMENTS AND ESTIMATES – CONTINUED
The Group presents its cash flow statement using the indirect method, whereby profit is reconciled to net cash from operating activities by 
adjusting profit and loss for non-cash items. The Group has chosen to present interest received as well as dividends received as cash flows 
from investing activities because they are returns on the Group’s investments.

Interest paid on borrowings and leases is presented within cash flows from financing activities as they are held for cash management purposes, 
as are cash payments for the principal element of lease liabilities.

f) Taxation 
The tax expense included in the Statement of Total Comprehensive Income and Statement of Changes in Equity comprises current and deferred tax. 

Current tax is the expected tax payable based on the taxable profit for the period, and the tax laws that have been enacted or substantively 
enacted by the reporting date. Management periodically evaluates positions taken in tax returns with respect to situations in which applicable tax 
regulation is subject to interpretation. It establishes provisions where appropriate on the basis of amounts expected to be paid to the tax authorities. 

Current and deferred tax is charged or credited in the Statement of Total Comprehensive Income, except when it relates to items charged or 
credited directly to equity, in which case the current or deferred tax is also recognised directly in equity. 

Deferred tax is recognised on differences between the carrying amounts of assets and liabilities in the financial statements and the 
corresponding tax bases used in the computation of taxable profit, and is accounted for using the balance sheet liability method. Deferred tax 
liabilities are generally recognised for all taxable temporary differences, and deferred tax assets are recognised to the extent that it is probable 
that taxable profits will be available against which deductible temporary differences can be utilised. Such assets and liabilities are not recognised 
if the temporary difference arises from goodwill or from the initial recognition (other than in a business combination) of other assets and liabilities 
in a transaction that affects neither the tax profit nor the accounting profit. 

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is no longer probable that 
sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates and in 
accordance with laws that are expected to apply in the period/jurisdiction when/where the liability is settled or the asset is realised. 

Deferred tax assets and liabilities are offset where there is a legally enforceable right to offset current tax assets against current tax liabilities 
and when the deferred tax assets and liabilities relate to income taxes levied by the same taxation authority, on either the taxable entity or 
different taxable entities, and where there is an intention to settle the balances on a net basis. 

g) Share-based payments 
The Group issues equity-settled share-based payments to certain employees, whereby employees render services in exchange for shares or 
rights over shares of the parent company. 

Equity-settled awards are measured at fair value at the date of grant. The fair value is calculated using an appropriate option pricing model and 
is expensed to the Statement of Total Comprehensive Income on a straight-line basis over the vesting period after allowing for an estimate of 
shares that will eventually vest. The level of vesting is reviewed annually and the charge adjusted to reflect actual and estimated levels of vesting. 

Where an equity-settled share-based payment scheme is modified during the vesting period, an additional charge is recognised over the 
remainder of that vesting period to the extent that the fair value of the revised scheme at the modification date exceeds the fair value of the 
original scheme at the modification date. Where the fair value of the revised scheme does not exceed the fair value of the original scheme, the 
Group continues to recognise the charge required under the conditions of the original scheme. 

In accordance with IFRS 2, ASOS.com Limited is required to recognise share-based payment arrangements involving equity instruments where 
ASOS.com Limited has remunerated those providing services to the entity in this way. ASOS Plc makes contributions to ASOS.com Limited equal 
to the charge for the share-based payment arrangement which is reflected as an increase in ASOS Plc’s investment in ASOS.com Limited. 

h) Leases
The Group currently holds leases for its fulfilment centres and office space. Leases typically run for terms of between 7 and 25 years and may 
include break clauses or options to renew beyond the non-cancellable period. The majority of the Group’s leases are subject to market review, 
usually every 5-6 years.

In accordance with IFRS 16, lease liabilities are initially measured as the present value of the lease payments at the commencement date, 
discounted using the interest rate implicit in the lease. If that rate cannot be readily determined, which is generally the case for leases in the 
Group, the incremental borrowing rate is used. Contracts may contain both lease and non-lease components. The Group allocates the 
consideration in the contract to the different components based on their relative stand-alone prices. The lease liability is measured at amortised 
cost using the effective interest method and a subsequent finance charge recognised on the finance lease liability. A finance charge on the 
dilapidation provision is also recognised using the same effective borrowing rate. The finance lease liability is re-measured when there is a change 
in future lease payments arising from a change in an index or a rate or a change in the Group’s assessment of whether it will exercise an extension 
or termination option. When the lease liability is re-measured, a corresponding adjustment is made to the right-of-use asset.

126

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 20221  ACCOUNTING POLICIES, JUDGEMENTS AND ESTIMATES – CONTINUED
Payments associated with short-term leases and leases of a low value are recognised on a straight-line basis as an expense in the profit or loss. 
Short-term leases are leases with a term of 12 months or less. Low-value leases mainly comprise IT equipment.

i) Business combinations and goodwill arising thereon 
The Group applies the acquisition method of accounting to account for business combinations in accordance with IFRS 3 ‘Business Combinations’. 

The cost of an acquisition is measured as the aggregate of the fair values, at the date of exchange, of assets given, equity instruments issued 
and liabilities incurred or assumed in exchange for control of the acquiree. Identifiable assets acquired and liabilities and contingent liabilities 
assumed in a business combination are measured initially at their fair values at the acquisition date, irrespective of the extent of any non-
controlling interest. The excess of the cost of acquisition over the fair value of the Group’s share of the identifiable net assets acquired is 
recorded as goodwill. If the cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is recognised 
directly in the Statement of Total Comprehensive Income. Acquisition expenses are recognised in the Statement of Total Comprehensive Income 
as incurred. 

Goodwill is recognised as an asset and assessed for impairment at least annually. Any impairment is recognised immediately in the Statement 
of Total Comprehensive Income. For the purposes of impairment testing, goodwill is allocated to the CGU that has benefited from the acquisition. 
If the recoverable amount of the CGU is less than its carrying amount, the impairment loss is allocated first to reduce the carrying amount of the 
goodwill allocated to the unit and then to the other assets of the unit on a pro rata basis. On disposal of a subsidiary, the attributable amount of 
goodwill is included in the determination of the profit and loss on disposal. 

j) Other intangible assets 
The cost of acquiring and developing software that is not integral to the related hardware is capitalised separately as an intangible asset. 
This does not include internal website development and maintenance costs, which are expensed as incurred unless representing a technological 
advance leading to future economic benefit. Capitalised software costs include external direct costs of material and services and the payroll 
and payroll-related costs for employees who are directly associated with the project. 

Capitalised software development costs are stated at historic cost less accumulated amortisation. Amortisation is calculated on a straight-line 
basis over the assets’ expected economic lives. During the period, in accordance with IAS 38 ‘Intangible Assets’, management have reviewed the 
useful economic life (UEL) of all asset groups. Management have reviewed all asset categories and, where appropriate, increased or decreased 
the UEL to align with the expected life of the asset. The assessment resulted in a change in the expected economic lives for capitalised software 
development costs to be between five and seven years, except for major technical infrastructure projects which have an expected economic life 
of between ten and fifteen years. The impact of this reassessment, effective from 1 September 2021, is a decrease in the amortisation charge 
of £3.5m in the year ending 31 August 2022. Amortisation is included within administrative expenses in the Statement of Total Comprehensive 
Income. Software under development is held at cost less any recognised impairment loss. 

Acquired domain names are recognised initially at cost and deemed to have an indefinite useful life. These are tested for impairment annually or 
as triggering events occur. Any impairment in value is charged to the Statement of Total Comprehensive Income in the period in which it occurs. 

Acquired brands and customer relationships are initially recognised at fair value as part of a business combination. These are subsequently 
amortised based on their expected useful lives of between 8 and 30 years on a straight-line basis. Amortisation is included within administrative 
expenses in the Statement of Total Comprehensive Income. These assets are assessed for impairment if there is a triggering event. Any impairment 
in value is charged to the Statement of Total Comprehensive Income in the period in which it occurs.

k) Property, plant and equipment 
Property, plant and equipment is stated at cost less accumulated depreciation and any provision for impairment in value. Cost includes the 
original purchase price of the asset and the costs attributable in bringing the asset to its working condition for its intended use. Residual values 
and useful lives are assessed at each reporting date. 

Right-of-use assets are initially measured at cost, which is an amount equal to the corresponding lease liabilities (present value of future lease 
payments) adjusted for any lease payment made at or before the commencement date, less any lease incentives received. See section (h) for 
the lease liabilities accounting policy.

During the period, in accordance with IAS 16 ‘Property, Plant and Equipment’ management have reviewed the UEL of all asset groups. 
Management have reviewed all asset categories and, where appropriate, increased or decreased the UEL to align with the expected life of the 
asset. This change includes reassessment of UELs on the automation assets within ASOS’ fulfilment centres, the systems which support these 
assets as well as the systems directly connected with the Total Global Retail programme (TGR).

The impact of this reassessment, effective from 1 September 2021, is a decrease in the depreciation charge of £8.0m in the year ending 
31 August 2022. 

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GOVERNANCE REPORT

FINANCIAL STATEMENTS

1  ACCOUNTING POLICIES, JUDGEMENTS AND ESTIMATES – CONTINUED
Depreciation is recognised to write-off the cost of items of property, plant and equipment to their estimated residual values, on a straight-line 
basis. The updated useful lives are as follows:

•  Right-of-use assets: depreciated over the shorter of the remaining lease term and useful economic life and is typically between seven and 

twenty-five years

•  Fixtures, fittings, plant and machinery: depreciated over five to fifteen years or over the remaining lease term where applicable

•  Computer equipment: depreciated over three to five years according to the estimated life of the asset or over the remaining lease term 

where applicable

Depreciation is included in administrative expenses in the Statement of Total Comprehensive Income. Assets under construction are only 
depreciated when they become operational.

At each reporting date, property, plant and equipment is reviewed for impairment if events or changes in circumstances indicate that the 
carrying amount may not be recoverable. When a review for impairment is conducted, the recoverable amount is assessed by reference to the 
net present value of expected future pre-tax cash flows of the relevant CGU or fair value less costs to sell if higher. Any impairment in value is 
charged to the Statement of Total Comprehensive Income in the period in which it occurs. 

l) Convertible debt
Convertible bonds are classified as compound instruments, consisting of a liability and an equity component. At the date of issue, the fair value 
of the liability component is estimated using the prevailing market interest rate for similar non-convertible debt, and is subsequently recorded 
at an amortised cost basis using the effective interest method until extinguished on conversion or maturity of the bonds, and is recognised within 
borrowings. The difference between the proceeds of issue of the convertible bond and the fair value assigned to the liability component, 
representing the embedded option to convert the liability into equity of the Group, is included in equity as a separate category.

Issue costs are apportioned between the liability and equity components of the convertible bonds where appropriate based on their relative 
carrying values at the date of issue. The portion relating to the equity component is charged directly against equity. The interest expense on 
the liability component is calculated by applying the effective interest rate for similar non-convertible debt to the liability component after 
taking into account the impact of the capitalised issue costs.

During the period ASOS has applied IAS 23 ‘Borrowing Costs’ to capitalise interest expense on the Convertible Bond against qualifying assets 
under construction. This is the first period in which IAS 23 was applicable as there were previously no such borrowing costs. Qualifying assets 
under construction are assets which take more than six months to complete. During the year, £2.2m of finance expenses have been capitalised 
to tangible assets under construction (2021: £nil).

1.6 Amendments to published standards
The following new standards, and amendments to standards, have been adopted by the Group for the first time during the year commencing 
1 September 2021:

• 

Interest Rate Benchmark Reform – Phase 2 (Amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16)

•  COVID-19-Related Rent Concessions beyond 30 June 2021 (Amendment to IFRS 16)

The following standards have been published and are mandatory for accounting periods beginning after 1 September 2022 but have not been 
early adopted by the Group or Company and could have an impact on the Group and Company financial statements:

•  Onerous Contracts – Cost of Fulfilling a Contract – Amendments to IAS 37

•  Annual Improvements to IFRS Standards 2018-2020

•  Property, Plant and Equipment: Proceeds before Intended Use (Amendments to IAS 16)

•  Reference to the Conceptual Framework – Amendments to IFRS 3

The impact of new accounting standards which have been adopted for the first time during the year commencing 1 September 2021 have not 
had a material impact on the Group. The standards which have been published but not yet adopted are not expected to have a material impact 
on the Group.

1.7 Alternative performance measures
In the reporting of financial information, the Directors use various APMs. These APMs should be considered in addition to, and are not intended 
to be a substitute for, IFRS measurements. As they are not defined by International Financial Reporting Standards, they may not be directly 
comparable with other companies’ APMs. 

128

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 20221  ACCOUNTING POLICIES, JUDGEMENTS AND ESTIMATES – CONTINUED
The Directors believe that these APMs provide additional useful information for understanding the financial performance and health of the Group. 
They are also used to enhance the comparability of information between reporting periods (such as adjusted profit) by adjusting for non-recurring 
or uncontrollable factors which affect IFRS measures, to aid users in understanding the Group’s performance.

Consequently, APMs are used by the Directors and management for performance analysis, planning, reporting and incentive setting purposes. 
The APMs that the Group has focused on in the period are defined and reconciled on page 161. All of the APMs relate to the current period’s 
results and comparative periods.

1.8 Significant accounting judgements and estimates
In the course of preparing the financial statements, management necessarily makes estimates and judgements that affect the application of 
policies and reported amounts. Estimates and judgements are continually reviewed and are based on historical experience and other factors, 
including expectations of future events that are believed to be reasonable under the current circumstances. Actual results may differ from the 
initial estimate or judgement and any subsequent changes are accounted for with an effect on the financial statements at the time such updated 
information becomes available. The Audit Committee considers estimates and judgements made by management, as detailed in the Audit 
Committee Report on pages 72 to 78. 

The estimates and judgements which have the most significant risk of resulting in a material adjustment to the carrying amount of assets and 
liabilities within the next 12 months are: 

Accounting estimates 
Inventory valuation 
Inventory is carried at the lower of cost and net realisable value, on a weighted average cost basis, which requires an estimation of products’ 
future selling prices. A provision is also made to write down any slow-moving or obsolete inventory to net realisable value. The provision at 31 August 
2022 was £31.3m (2021: £40.4m). The most significant estimate applied when calculating the Group’s inventory provisions relates to the forecast 
loss rates used to determine inventory expected to be sold below cost. The Group estimates this based on the overall loss rates incurred over the 
financial year. Using the loss rates from the prior financial year (to 31 August 2021), the Group’s provision would increase by £4.8m. 

Refund accruals 
Accruals for sales returns are estimated on the basis of historical returns and are recorded so as to allocate them to the same period in which 
the original revenue is recorded. These accruals are reviewed regularly and updated to reflect management’s latest best estimates. The accrual 
for net refunds totalled £77.5m at 31 August 2022 (2021: £58.7m). A 1.0% movement in the expected returns rate would have an impact of +/- £6.9m 
on reported revenue and +/- £3.6m on operating loss. The choice of a 1.0% change for the determination of sensitivity represents a reasonable, 
but not extreme, variation in the return rate and was derived by analysing the movement in returns rates during the year.

Depreciation of property, plant and equipment and amortisation of other intangible assets 
Depreciation and amortisation expenses are recognised to write down assets to their residual values over their estimated useful lives. The 
determination of these residual values and estimated lives, and any change to the residual values or estimated lives, requires the exercise of 
management judgement. The average UEL (useful economic life) for intangible assets is 6.6 years with the average UEL for tangible assets being 
5.4 years. UELs applied to finite live assets range from 3-20 years. A difference of 1 year to the UELs of property, plant and equipment and other 
intangible assets gives rise to a +£13.9m/- £19.1m impact to operating loss. See Notes 11 and 12.

During the period, management has reviewed the UEL of all asset groups and, where appropriate, increased or decreased the UEL to align 
with the expected life of the asset. The impact of this reassessment, effective from 1 September 2021, is a decrease in the depreciation and 
amortisation charge of £11.5m in the year ending 31 August 2022.

The useful economic life of the assets have been assessed to consider the impact of the Group’s Fashion with Integrity strategy related to climate 
change and its future usage. It has been concluded there was no material impact or impairment to the Group assets.

Accounting judgements 
Legal contingencies 
Where legal proceedings are brought against the Group and material future economic outflow is considered possible but not probable, or cannot 
be reliably measured, the Group discloses the nature of the contingent liability in the notes to the financial statements but does not recognise a 
liability in respect of the contingency. 

A liability is recognised only when a future economic outflow is probable and the amount of that outflow can be reliably measured. Judgement is 
required in the determination of probability and as to whether the Group’s exposure can be reliably estimated. 

Alternative performance measures
Refer to Note 2 for further information.

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GOVERNANCE REPORT

FINANCIAL STATEMENTS

1  ACCOUNTING POLICIES, JUDGEMENTS AND ESTIMATES – CONTINUED
Post balance sheet events
After the balance sheet date, the Board approved changes to the Group’s commercial model. The Group has exercised judgement when 
determining whether any adjustments are required to the financial statements as at 31 August 2022, specifically in relation to inventory valuation 
and the impairment of non-current assets. It was concluded that the changes are not indicative of events that existed at the balance sheet date 
and therefore no adjustments were required to the financial statements. Further information is included in Note 28.

The calculation of share-based payment charges, which was disclosed as a key judgement in the prior year, has been removed this year. The charge 
itself is measured using a valuation model, which is dependent on a number of estimates, including the number of options expected to vest. It is not 
considered that a reasonable possible change in these assumptions would lead to a material adjustment in the next financial year, and therefore it 
is no longer considered a significant estimate nor judgement.

In assessing the Group’s judgements and sources of estimation uncertainty, consideration has been given to the impact of climate change risk 
on these. Aside from the depreciation of property plant and equipment (refer to Note 12), climate change risks do not have any impacts on the 
Group’s significant judgements or estimates. 

1.9 Climate change considerations
In preparing the Group’s financial statements, consideration has been given to the impact of both physical and transition climate change risks, 
as described within the Task Force on Climate-related Financial Disclosures (TCFD) section on page 36, and how these impact the financial 
statements. While it is not believed that these climate change risks have a material impact on the Group’s financial statements, further narrative 
disclosure has been provided in the following disclosure notes:

•  Going Concern – Note 1.2

•  Significant accounting judgements, estimates and assumptions – Note 1.8

•  Property, plant and equipment – Note 12

• 

Impairment of non-financial assets – Note 10

The policy, technology and market changes in response to climate change are still developing, and consequently the financial statements cannot 
capture all possible future outcomes as these are not yet known. The degree of certainty of these changes may also mean that they cannot be 
taken into account when determining asset and liability valuations and the timing of future cash flows under the requirements of UK adopted 
international accounting standards.

2  ADJUSTED PROFIT BEFORE TAX 
In order to provide shareholders with additional insight into the year-on-year performance of the business, an adjusted measure of profit is 
provided to supplement the reported IFRS numbers, and reflects how the business measures performance internally. 

Determining which items are to be adjusted requires judgement, in which the Group considers items which are significant either by virtue of 
their size and/or nature, the inclusion of which could distort comparability between periods. The same assessment is applied consistently to 
any reversals of prior adjusting items. Adjusted profit before tax (and similarly adjusted EBIT) is not an IFRS measure and therefore not directly 
comparable to other companies.

More details on each are included further below.

Operating (loss)/profit

Adjusting items:
ASOS Reimagined

Main Market transition costs

Impairment of Leavesden site assets

Employee and other liabilities relating to Topshop acquisition

Amortisation of acquired intangible assets

One-off acquisition and integration costs

Total adjusting items

Adjusted EBIT
Adjusted EBIT margin¹

Net finance expenses

Adjusted profit before tax

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

(9.8)

190.1

25.4

5.7

18.5

(6.4)

10.7

–

53.9

44.1

1.1%

(22.1)

22.0

–

–

–

–

6.0

10.5

16.5

206.6

5.3%

(13.0)

193.6

1  Calculated as adjusted operating profit of £44.1m (2021: £206.6m) divided by Group revenue of £3,936.5m (2021: £3,910.5m).

130

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 20222  ADJUSTED PROFIT BEFORE TAX – CONTINUED
ASOS Reimagined 
A multi-year programme which will enable the business to accelerate delivery of the strategy and medium-term plan set out at the Capital 
Markets Day held on 10 November 2021. The programme will fundamentally change how ASOS operates and will drive the business towards its goal 
of becoming the number one destination for fashion-loving 20-somethings. Over the course of FY22, ‘ASOS Reimagined’ has been broken down 
into seven key transformation themes which will be responsible for making progress against three priority areas: 

(i) 

leveraging ASOS’ platform and capabilities to improve the core customer proposition, 

(ii)  amplifying ASOS’ winning offer of own-brand and partner brands, and 

(iii) more effectively targeting approach to international expansion. 

In FY22, which was the first year of ‘ASOS Reimagined’, total costs of £25.4m were incurred, largely to equip ASOS with the appropriate structures 
and capabilities to deliver the programme. This is broadly in line with the guidance issued at the interim results on 12 April 2022, and mainly relates to 
spend on external consultants and contractors to support the launch of specific transformation initiatives and processes, and costs associated with 
the restructuring of the ASOS Executive team.

Main Market transition costs
ASOS’ transition to the Main Market of the London Stock Exchange, which was completed on 22 February 2022.

Impairment of Leavesden assets
A non-cash impairment charge relating to the right-of-use assets and associated fixtures and fittings at part of ASOS’ Leavesden office. 
This is required under IAS 36 as a result of the decision to vacate and sublet part of the building to third parties.

Employee and other liabilities relating to Topshop acquisition
The release of a contingent liability relating to employee and other costs, which was originally recognised as part of the Topshop acquisition 
in February 2021.

Amortisation of acquired intangible assets 
Amortisation of acquired intangible assets is adjusted for as the acquisition the amortisation relates to was outside business-as-usual operations 
for ASOS. These assets would not normally be recognised outside of a business combination, therefore the associated unwind is adjusted.

Impact of Ukraine conflict
During the year, the Group suspended sales in Russia following the invasion of Ukraine. The Group has not included any additional costs incurred 
or credits received directly in relation to the impacts of this within its adjusting items. This includes a £19.3m gain recognised in relation to Russian 
Ruble foreign exchange derivatives that were cancelled (recognised in other income), offset by the impact of lost sales and profit. Whilst some 
items (such the cancellation of related derivatives) are discrete and can be separately quantified, others, such as lost sales, cannot be reliably 
disaggregated from the Group’s underlying performance. The Group has therefore concluded that presenting some movements as non-adjusting 
and others as adjusting items would give an imbalanced view that is not easily comparable to past and subsequent periods. 

Cash flow impact of adjusting items
The total cash flow impact of adjusting items is as follows:

ASOS Reimagined

Main Market transition costs

One-off acquisition and integration costs

Total adjusting items within operating cash flow

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

(9.6)

(5.7)

(2.9)

(18.2)

–

–

(7.1)

(7.1)

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GOVERNANCE REPORT

FINANCIAL STATEMENTS

3  SEGMENTAL ANALYSIS
The Chief Operating Decision Maker has been determined to be the Executive Committee which receives information on the revenue and 
associated metrics of the Group in key geographical territories. Management monitors and makes decisions considering the entire Group. 
The Group has reviewed its assessment of reportable segments under IFRS 8 ‘Operating Segments’ and concluded that the Group continues 
to have one reportable segment.

See Note 1 for the Group’s accounting policy on revenue recognition. The following sets out the Group’s revenue in the key geographic markets 
in which customers are located.

Retail sales

Income from other services²

Total revenues

Cost of sales

Gross profit

Distribution expenses

Administrative expenses

Other income³

Operating loss

Finance income

Finance expense

Loss before tax 

Year to 31 August 2022

UK
£m

1,703.3

59.5

1,762.8

EU 
£m

1,142.6

27.4

1,170.0

US 
£m

472.7

58.7

531.4

RoW¹
£m

454.0

18.3

472.3

Total 
£m

3,772.6

163.9

3,936.5

(2,219.0)

1,717.5

(523.7)

(1,224.2)

20.6

(9.8)

0.9

(23.0)

(31.9)

1  Rest of World. 
2 
3  Other income includes a £19.3m gain recognised following the cancellation of foreign exchange derivatives to hedge exposures to Russian Rubles following the 

Income from other services comprises of delivery receipt payments, marketing services, commission on partner-fulfilled sales and revenue from wholesale sales.

Group’s decision to withdraw from Russia during the year.

Retail sales

Income from other services²

Total revenues

Cost of sales

Gross profit

Distribution expenses

Administrative expenses

Operating profit

Finance income

Finance expense

Profit before tax

Year to 31 August 2021

UK
£m

1,595.7

56.3

1,652.0

EU 
£m

1,156.5

28.8

1,185.3

US 
£m

442.0

24.2

466.2

RoW¹
£m

589.6

17.4

607.0

Total 
£m

3,783.8

126.7

3,910.5

(2,134.1)

1,776.4

(509.5)

(1,076.8)

190.1

0.2

(13.2)

177.1

1  Rest of World.
2 

Income from other services comprises of delivery receipt payments, marketing services and revenue from wholesale sales. 

The income recognition for delivery receipts, commissions on partner-fulfilled sales and wholesale revenue are in line with that of retail sales and 
linked to dispatch/delivery to customers. Income from marketing services is recognised in line with the terms and conditions of each contract and 
for Premier subscription income this is recognised over the course of the subscription. The value recognised in the year ended 31 August 2022 for 
marketing services is £13.1m (2021: £11.8m) and from Premier subscription customers is £24.6m (2021: £20.9m). 

Due to the nature of its activities, the Group is not reliant on any individual major customers. The total amount of non-current assets (excluding 
derivatives and goodwill) located in the UK is £1,006.7m (2021: £994.1m), EU (Germany): £188.8m (2021: £193.6m), US: £185.2m (2021: £90.6m), 
and RoW: £nil (2021: £nil). 

132

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 20224  OPERATING (LOSS)/PROFIT 

a) Operating (loss)/profit is stated after charging/(crediting):

Depreciation of property, plant and equipment

Amortisation of other intangible assets

Impairment of assets

Cost of inventory recognised as an expense

Adjustment of inventories to net realisable value

Net foreign exchange (gains)/losses

Short-term/low value leases

b) Auditors’ remuneration:

Audit and audit-related services:

Statutory audit of parent company and consolidated financial statements¹

Statutory audit of the Company’s subsidiaries pursuant to legislation

1  £0.2m of these fees relate to overruns for the 2021 statutory audit.

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

61.0

88.8

19.2

61.1

74.4

0.1

2,218.5

2,136.5

(6.7)

(6.3)

0.9

0.8

0.2

1.0

2.3

1.4

0.6

0.3

0.1

0.4

Costs relating to the audit of the parent company are borne by ASOS.com Limited. The policy for the approval of non-audit fees is set out in the 
Audit Committee Report on pages 72 to 78. Costs related to non-audit services provided by the Group’s auditors were £1.4m (2021: less than 
£0.1m) and are higher in the current year due to the additional services delivered in relation to the Group’s listing on the London Stock Exchange.

Other income recognised during the year of £20.6m predominantly comprises gains on foreign currency derivatives to hedge Russian Ruble 
exposures, that were cancelled during the year. Refer to Notes 2 and 19 for further information.

5  STAFF COSTS INCLUDING DIRECTORS’ REMUNERATION
The Group’s monthly average number of employees during the year was as follows:

By activity:

Fashion

Operations

Technology

The Group’s costs for employees, including Directors, during the year were as follows:

Wages and salaries

Social security costs

Other pension costs

Share-based payments charge (Note 20)

Gross total

Less: staff costs capitalised in relation to capital projects 

Year to 
31 August 2022 

Year to 
31 August 2021 

1,215

1,219

825

3,259

1,145

1,130

742

3,017

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

168.9

22.2

7.8

0.8

199.7

(51.0)

148.7

177.6

20.6

7.3

9.4

214.9

(53.0)

161.9

The Group contributes to the personal pension plans for enrolled employees under a defined contribution scheme. The costs of these contributions 
are charged to the Statement of Total Comprehensive Income on an accruals basis as they become payable under the scheme rules. 

133

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

5  STAFF COSTS INCLUDING DIRECTORS’ REMUNERATION – CONTINUED
The aggregate compensation to key management personnel, being the Directors of ASOS Plc (executive and non-executive) plus the members 
of the Executive Committee of ASOS.com Limited, was as follows: 

Short-term employee benefits

Post-employment benefits

Share-based payments (income)/charge 

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

4.8

0.2

(0.8)

4.2

8.9

0.2

2.5

11.6

The highest-paid Director exercised 8,463 share options during the year (2021: 5,903); all other components of the highest-paid Director’s 
remuneration are detailed in the Directors’ remuneration table on page 84. 

Directors’ aggregate emoluments and pension payments are detailed in the Directors’ Remuneration Report on pages 84 to 105, along with 
Directors’ interests in issued shares and share options on page 94. 

6  FINANCE INCOME 
Finance income receivable on cash and cash equivalents is recognised in the Consolidated Statement of Total Comprehensive Income as it is earned. 

Interest receivable on cash and cash equivalents

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

0.9

0.2

7  FINANCE EXPENSE 
Finance expense payable on cash and cash equivalents, including short-term borrowings, is recognised in the Consolidated Statement of Total 
Comprehensive Income in the period to which it relates. Finance expense on amortisation of lease liabilities and the liability portion of convertible 
bonds is recognised in the period to which it relates.

Other interest payable less interest capitalised

Interest on convertible bond

IFRS 16 lease interest

8  INCOME TAX EXPENSE 
See Note 1 for the Group’s accounting policy on taxation. 

Tax on (loss)/profit

Overseas tax

Adjustment in respect of prior year corporation tax

Total current tax (credit)/charge 

Deferred tax 

– Origination and reversal of temporary differences

– Effect of changes in tax rates

– Adjustments in respect of prior years

Total deferred tax charge

Total tax (credit)/charge in the income statement 

Effective tax rate 

134

Year to 
31 August 2022 
£m

Year to 
31 August 2021 
£m

1.1

16.5

5.4

23.0

2.0

6.1

5.1

13.2

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

(11.8)

0.9

(3.0)

(13.9)

11.2

0.2

1.4

12.8

(1.1)

3.4%

32.0

–

(0.3)

31.7

5.0

9.7

2.3

17.0

48.7

27.5%

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 20228  INCOME TAX EXPENSE – CONTINUED
Reconciliation of tax charge
The tax on the Group’s (loss)/profit before tax differs from the income tax (credit)/expense as follows:

(Loss)/profit before tax

Tax on (loss)/profit at standard rate of UK corporation tax of 19% (2021: 19%)

Effects of:

Expenses not deductible for taxation purposes

Tax incentives

Rate differences: overseas tax

UK tax rate differential

Tax adjustments on share-based payments

Adjustment in respect of prior years

Total tax (credit)/charge in the income statement 

Tax recognised in other comprehensive income

Deferred tax charge/(credit) on net translation movements offset in reserves

Deferred tax charge on movement of derivative financial instruments

Tax recognised in the Statement of Changes in Equity

Deferred tax charge on movement in tax base of share options

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

(31.9)

(6.0)

2.8

(1.7)

0.3

2.4

2.7

(1.6)

(1.1)

177.1

33.7

2.1

–

0.1

9.7

1.1

2.0

48.7

Year to 
31 August 2022 
£m

Year to 
31 August 2021
£m

0.6

3.3

3.9

(0.2)

8.3

8.1

Year to 
31 August 2022
£m

Year to 
31 August 2021
£m

0.7

(0.1)

Amounts which have been recognised in equity are included in the Consolidated Statement of Changes in Equity on page 120. 

In December 2021, the OECD issued model rules for a new global minimum tax framework and the UK has announced the intention to bring these 
into effect from 2024. UK draft legislation was published in July 2022 for consultation, and comments invited by 14 September 2022. The Group 
is in the process of assessing the full implications for ASOS, should this legislation go ahead.

Recent announcements by the UK government have called into question whether the main rate of corporation tax will increase to 25% or will 
remain at 19%. If UK deferred tax assets and liabilities had been measured at 19% at 31 August 2022, the impact would have been to reduce 
the Group’s deferred tax liability by £13.8m.

135

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

9  EARNINGS PER SHARE 
Basic earnings per share is calculated by dividing the profit attributable to the owners of the parent company by the weighted average number of 
ordinary shares in issue during the year. Own shares held by the Employee Benefit Trust and Link Trust are eliminated from the weighted average 
number of ordinary shares. 

Diluted earnings per share is calculated by dividing the profit attributable to the owners of the parent company by the weighted average number 
of ordinary shares in issue during the year, adjusted for the effects of potentially dilutive ordinary shares. 

Year to 
31 August 2022 
£m

Year to 
31 August 2021
£m

Weighted average share capital

Weighted average shares in issue for basic earnings per share (no. of shares)

99,696,028

99,590,828

Weighted average effect of dilutive options (no. of shares)¹

Weighted average effect of convertible bond (no. of shares)¹, ²

–

–

341,014

–

Weighted average shares in issue for diluted earnings per share (no. of shares)

99,696,028

99,931,842

Earnings (£m)

Earnings attributable to owners of the parent company for basic earnings per share 

Interest expense on convertible bonds¹, ²

Diluted earnings attributable to owners of the parent company for diluted earnings per share

Basic (loss)/earnings per share (pence)

Diluted (loss)/earnings per share (pence)²

(30.8)

–

(30.8)

(30.9)p

(30.9)p

128.4

–

128.4

128.9p

128.5p

1  Dilutive shares and interest not included where their effect is anti-dilutive.
2  The prior year weighted average number of dilutive shares and interest relating to the convertible bond have been amended. The full, unweighted number of 

potentially dilutive shares in relation to the convertible bond of 6,277,464 were included in error, and should have been nil as the effect was anti-dilutive in the prior 
year. Similarly, no interest should have been included due to being anti-dilutive (£4.9m was included in the prior year). This has the effect of increasing the diluted 
earnings per share by 3.0 pence per share, from 125.5p to 128.5p.

10  GOODWILL 
See Note 1 and details below for the Group’s accounting policy on goodwill. 

Cost

At 1 September 2021

Additions arising as a result of a business combination¹ (Note 26)

At 31 August 2022

Accumulated impairment losses

1 September 2021 and 31 August 2022

Carrying value

At 31 August 2022

At 31 August 2021

Total
£m

33.4

2.1

35.5

(0.3)

35.2

33.1

1  Note this relates to an acquisition arising in the year ended 31 August 2021.

Goodwill is not amortised, but tested annually for impairment with the recoverable amount being determined from value-in-use calculations. 
The goodwill balance relates to the historic acquisition of ASOS.com Limited, a 100% subsidiary of the Group and the acquisition of the trade 
& assets from the Arcadia Group.

Goodwill is monitored on an entity wide basis at the reporting segment level as a singular cash-generating unit (CGU), the ASOS.com Limited 
CGU. The recoverable amount has been determined using a value-in-use calculation which is based on cash flow projections for three years, 
derived from the Group’s latest results and financial forecasts approved by the Board. Thereafter, a terminal value is calculated, based on 
estimated long-term growth rates.

For value in use calculations, the key assumptions to which the recoverable amount is most sensitive are the discount rate, long-term growth rate 
and future cash flows (incorporating sales volumes and prices and costs).

136

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 202210  GOODWILL – CONTINUED
The discount rates and long-term growth rates for the Group’s review are as follows:

• 

 Pre-tax discount rate: 12.7%

•  Post-tax discount rate: 10.4%

•  Long term growth rate: 1.5%

No impairment charge in respect of goodwill has been recognised during the year (2021: £nil). No reasonably possible change in the assumptions 
used in the value-in-use calculations could result in a material impairment of goodwill. 

The forecast cashflows used for impairment testing incorporate current known cashflows to address climate change risks, including those 
associated with the Group’s Fashion with Integrity commitments. 

11  OTHER INTANGIBLE ASSETS 
See Note 1 for the Group’s accounting policy on intangible assets. 

Customer 
relationships
£m

Domain  
names 
£m

Software
£m

Assets under 
construction
£m

Cost
At 1 September 2020
Additions
Transfers
Disposals 
Impairments

At 31 August 2021

Additions
Transfers

Brands
£m

–
219.4
–
–
–

219.4

–
–

–
24.4
–
–
–

24.4

–
–

At 31 August 2022

219.4

24.4

Accumulated amortisation
At 1 September 2020
Charge for the year
Disposals
Impairments

At 31 August 2021

Charge for the year

At 31 August 2022

Net book amount
At 31 August 2022

At 31 August 2021

–
4.3
–
–

4.3

7.7

12.0

207.4

215.1

–
1.7
–
–

1.7

3.0

4.7

19.7

22.7

0.2
–
–
–
–

0.2

–
–

0.2

–
–
–
–

–

–

–

0.2

0.2

443.2
90.3
105.3
(0.7)
(1.3)

636.8

114.6
1.0

752.4

189.8
68.4
(0.5)
(1.2)

256.5

78.1

334.6

417.8

380.3

93.3
12.8
(105.3)
–
–

0.8

3.8
(1.0)

3.6

–
–
–
–

–

–

–

3.6

0.8

Total
£m

536.7
346.9
–
(0.7)
(1.3)

881.6

118.4
–

1,000.0

189.8
74.4
(0.5)
(1.2)

262.5

88.8

351.3

648.7

619.1

Domain names have been determined to have an indefinite useful life as they are integral to the ongoing functions of the Group and are assessed 
for impairment annually based on their value-in-use. Domain names have been allocated for impairment testing to the ASOS.com Limited CGU. 
No impairment charge in respect of domain names has been recognised during the year (2021: £nil). 

Acquired brands and customer relationships relate to brand names and wholesale customer relationships acquired from the Arcadia Group. 
These assets are amortised over their expected useful lives of between 8 and 30 years.

Total additions arising from internal development projects were £78.1m (2021: £83.7m). 

During the period, in accordance with IAS 38 ‘Intangible Assets’, management have reviewed the UEL of all asset groups. Management have 
reviewed all asset categories and, where appropriate, increased or decreased the UEL to align with the expected life of the asset. The assessment 
resulted in a change in the expected economic lives for capitalised software development costs to be between five and seven years, except for 
major technical infrastructure projects which have an expected economic life of between ten and fifteen years. The impact of this reassessment, 
effective from 1 September 2021, is a decrease in the amortisation charge of £3.5m in the year ending 31 August 2022. Amortisation is included 
within administrative expenses in the Statement of Total Comprehensive Income. Software under development is held at cost less any recognised 
impairment loss.

137

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

12  PROPERTY, PLANT AND EQUIPMENT 
See Note 1 for the Group’s accounting policy on property, plant and equipment. 

Right-of-use 
assets¹
£m

Fixtures, 
fittings, plant 
and machinery 
£m

Computer 
equipment
£m

Assets under 
construction
£m

Cost
At 1 September 2020
FX
Additions
Transfers
Disposals
At 31 August 2021
FX
Additions²
Transfers
Impairments
Disposals
At 31 August 2022

Accumulated depreciation
At 1 September 2020
Charge for the year
FX
Disposals
At 31 August 2021
Charge for the year
FX
Disposals
At 31 August 2022

Net book amount
At 31 August 2022
At 31 August 2021

348.1
(1.2)
49.1
–
–
396.0
6.7
72.6
–
(9.3)
(3.6)
462.4

24.6
26.0
0.2 
–
50.8
30.3
1.2
(0.2)
82.1

380.3
345.2

361.2
–
15.2
20.8
(11.0)
386.2
–
21.5
0.8
(7.4)
–
401.1

83.8
29.1
–
(11.0)
101.9
25.5
–
–
127.4

273.7
284.3

30.4
–
3.6
0.4
–
34.4
–
6.7
–
–
–
41.1

14.8
6.0
–
–
20.8
5.2
–
–
26.0

15.1
13.6

0.3
–
37.0
(21.2)
–
16.1
–
50.1
(0.8)
(2.5)
–
62.9

–
–
–
–
–
–
–
–
–

62.9
16.1

Total
£m

740.0
(1.2)
104.9
–
(11.0)
832.7
6.7
150.9
–
(19.2)
(3.6)
967.5

123.2
61.1
0.2 
(11.0)
173.5
61.0
1.2
(0.2)
235.5

732.0
659.2

1  Right-of-use assets include leases for land and buildings with a net book value of £380.3m (2021: £341.8m) and equipment with a net book value of £nil (2021: £3.4m).
2  The Group presents additions to right-of-use assets in line with the disclosure requirements of IFRS 16 ‘Leases’. In doing so, additions to right-of-use assets above 

include the net impact of new leases and modifications/reassessments. This incorporates re-measurements of any associated dilapidation provisions.

During the current financial year, the decision was made to vacate and sublet unused office space within the Leavesden property. Accordingly, 
management wrote down the right-of-use asset to its recoverable amount of £14.6m, which was estimated based on its value-in-use constituting 
the future discounted cash flows as a rental property. The estimate of value-in-use was determined using a pre-tax discount rate of 4.75%. 
Additionally, the associated fixtures and fittings at the Leavesden property were noted to have a recoverable amount of zero resulting in full 
impairment of these assets. The total impairment recognised relating to the above was £18.5m (£9.3m to the right-of-use assets, £6.7m to the 
fixtures and fittings and £2.5m to assets under construction), which is included within administrative expenses in the Statement of Comprehensive 
Income.

During the year to 31 August 2022, the lease term of the Doncaster returns centre was extended as a result of exercising the extension option and 
the Atlanta fulfilment centre lease term was extended following management’s reassessment of the likelihood to extend. This resulted in increases 
to the right-of-use assets of £3.7m and £34.4m respectively.

Included within the right-of-use balance is £12.0m in relation to operating sub-leases. More detail provided in Note 16.

Significant assets under construction as at 31 August 2022 consisted primarily of amounts spent to automate the Atlanta fulfilment centre 
totalling £41.5m (2021: £13.7m) and the Lichfield fulfilment centre £16.2m (2021: £nil).

During the period, in accordance with IAS 16 ‘Property, Plant and Equipment’ management have reviewed the UEL of all asset groups. 
Management have reviewed all asset categories and, where appropriate, increased or decreased the UEL to align with the expected life of the 
asset. The impact of this reassessment, effective from 1 September 2021, is a decrease in the depreciation charge of £8.0m in the year ending 
31 August 2022.

The presence of potential physical risks arising from climate change to the Group’s operational sites in the short term (2022–2030) has been 
reviewed and no assets have been impaired as a result of this exercise. 

138

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 202213  TRADE AND OTHER RECEIVABLES 
Trade receivables are non-interest bearing and are stated at invoice value less an allowance for expected credit losses. Such allowances are 
based on an individual assessment of each receivable, which is informed by past experience, and are recognised at amounts equal to the losses 
expected to result from all possible default events over the life of each financial asset. The Group also performs analysis on a case by case basis 
for particular trade receivables with irregular payment patterns or history. An additional 10% uplift has been applied to the loss rate to factor 
in the implications of the adverse macroeconomic environment.

Trade receivables

Provision for doubtful debts

Trade receivables net of provision for doubtful debts

Prepayments

Accrued income

Other receivables

31 August 2022
£m

31 August 2021
£m 

40.8

(0.1)

40.7

15.3

17.3

14.9

88.2

26.3

(0.1)

26.2

8.5

15.4

7.6

57.7

The other receivables balance includes £9.5m of UK VAT receivables (2021: £4.8m). The fair value of trade and other receivables is not materially 
different from their carrying value. In the prior year financial statements, accrued income was presented within trade receivables. It is now 
shown separately for presentational purposes.

Movements in the provision for impairment of trade receivables are as follows: 

At start of year

Provided during the year

At end of year

Year to 
31 August 2022 
£m

Year to 
31 August 2021
£m 

(0.1)

–

(0.1)

(0.1)

–

(0.1)

As at 31 August 2022, trade receivables of £16.1m (2021: £6.8m) were past due. 

The maximum exposure to credit risk at the reporting date is the carrying value of each class of receivables mentioned above. The Group does 
not hold any collateral as security. 

14  CASH AND CASH EQUIVALENTS 

Net movement in cash and cash equivalents

Opening cash and cash equivalents

Effect of exchange rates on cash and cash equivalents

Closing cash and cash equivalents

31 August 2022
£m

31 August 2021
£m 

(339.8)

662.7

0.1

323.0

255.3

407.5

(0.1)

662.7

Cash and cash equivalents includes short-term deposits with banks and other financial institutions, with an initial maturity of three months or less, 
and cash in transit (CIT) balance of £32.3m (2021: £34.2m). The CIT balance includes uncleared credit card receipts due within 72 hours of £11.7m 
(2021: £10.1m). 

Included within cash and cash equivalents is £0.8m (2021: £nil) of cash collected on behalf of partners of the Direct to Consumer fulfilment proposition 
Partner Fulfils. ASOS Payments UK Limited and the Group are entitled to interest amounts earnt on the deposits, amounts are held in a segregated 
bank account and are settled on a monthly basis.

139

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

15  TRADE AND OTHER PAYABLES 
Trade and other payables are non-interest bearing and are recognised initially at fair value and subsequently measured at amortised cost using 
the effective interest rate method. 

Trade payables and accruals

Taxation and social security

Non-trade accruals

Other payables

31 August 2022
£m

31 August 2021
£m 

351.3

6.8

288.9

346.3

993.3

394.4

8.7

314.0

239.0

956.1

Trade payables and accruals includes trade payables and goods received not invoiced, freight and duty accruals. Non-trade accruals consist 
of refund and refund related accruals, warehouse and distribution accruals, payroll, marketing and occupancy accruals. Other payables include 
VAT payables, non-stock creditors and deferred income. The increase in other payables is as a result of increases in deferred income due to 
increased levels of orders at the end of the year that had not been shipped, in conjunction with an increase in returns at the end of the year for 
which funds were yet to be returned. Deferred income totalled £54.4m (2021: £76.1m) at the balance sheet date – included within this are gift 
cards with a balance of £25.1m (2021: £29.3m) which is further analysed below. The fair value of trade, other payables and accruals is not 
materially different from their carrying value.

A contract liability arises in respect of gift cards and voucher schemes as payment has been received for a performance obligation which will be 
performed at a later point in time. Included within trade and other payables are gift card/voucher scheme liabilities:

At 1 September 2021

Purchases

Released to the income statement

At 31 August 2022

31 August 2022
£m

31 August 2021
£m 

29.3

144.3

(148.5)

25.1

25.1

123.7

(119.5)

29.3

During the year, updated redemption rates on historic gift cards and gift vouchers issued for out of policy returns have shown that these are 
being redeemed in lower quantities than initially expected, and has therefore led to a benefit of £7.5m being recognised as revenue in FY22. 
In particular this is in relation to vouchers for which limited historic redemption patterns were available. The revised breakage rates are not 
considered a significant estimate due to there not being a significant risk of material adjustments in the next financial year.

16 LEASE LIABILITIES 
See Note 1 for the Group’s accounting policy on lease liabilities. The following amounts are included in the Group’s consolidated financial 
statements in respect of its leases:

Depreciation charge for right-of-use assets (excluding impairment) (see Note 12)

Interest expense on lease liabilities

Expense relating to short-term leases

Expense relating to leases of low value assets that are not shown above as short-term leases

Total cash outflow for leases comprising interest and capital payments

Sub-let income relating to leases under IFRS 16

Year to 
31 August 2022
£m

Year to 31 August 
2021
£m 

(30.3)

(5.4)

(0.5)

(0.4)

(31.7)

0.9

(26.0)

(5.1)

(0.4)

(0.1)

(28.6)

–

140

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 202216 LEASE LIABILITIES – CONTINUED

Lease liabilities

The minimum lease payments under finance leases fall due as follows:
Within one year
Within two to five years
Within five to ten years
Within ten to fifteen years
In more than fifteen years

Future finance charge on lease liabilities

Present value of future leases

Balance sheet lease liabilities

Current 

Non-current

31 August 2022
£m

31 August 2021
£m 

(32.0)
(130.3)
(152.5)
(88.2)
(26.3)

(429.3)

49.2

(380.1)

(28.3)
(120.0)
(132.5)
(70.4)
(6.3)

(357.5)

28.6

(328.9)

31 August 2022
£m

31 August 2021
£m 

(24.3)

(355.8)

(380.1)

(23.9)

(305.0)

(328.9)

As of November 2021, the Group is sub-lessor to properties held as right-of-use assets under IFRS 16, which are now sub-let to tenants as operating 
leases with rentals payable quarterly. Lease payments include CPI increases, but there are no other variable lease payments that depend on an 
index or rate. Lease income from operating leases where the Group is a sub-lessor is recognised in profit and loss on a straight-line basis over the 
lease term.

31 August 2022
£m

31 August 2021
£m 

Minimum lease payments receivable on operating sub-leases under IFRS 16 are as follows:

Within one year

Within two to five years

Within five to ten years

In more than ten years

17 DEFERRED TAX ASSET/(LIABILITY) 

Accelerated 
capital 
allowances 
£m

Share-based 
payments 
£m

Derivatives  
and FX
£m

Research and 
Development 
Expenditure 
Credit (RDEC)
 £m

At 1 September 2020

(Charge)/credit to the Statement of Total 
Comprehensive Income

(Charge) to goodwill

(Charge) to equity (see Note 8)

At 31 August 2021

(Charge) to the Statement of Total 
Comprehensive Income

(Charge) to equity (see Note 8)

Balance sheet credit for withheld tax

At 31 August 2022

(10.3)

(9.6)

–

–

(19.9)

(7.0)

–

–

(26.9)

2.6

–

–

(0.1)

2.5

(2.8)

(0.7)

–

(1.0)

4.3

(8.1)

–

–

(3.8)

(3.9)

–

–

(9.4)

(6.7)

–

–

(16.1)

(2.6)

–

0.5

0.1

5.3

6.6

–

Other 
£m

1.4

(0.8)

(4.6)

–

(4.0)

(0.4)

–

–

(7.7)

(18.2)

(4.4)

–

–

–

–

Total
£m

(11.4)

(25.2)

(4.6)

(0.1)

(41.3)

(16.7)

(0.7)

0.5

(58.2)

141

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

17 DEFERRED TAX ASSET/(LIABILITY) – CONTINUED
The RDEC and other deferred tax liabilities comprise:

Research and Development credits to be taken upfront

Research and Development credits to be deferred over the life of the associated assets

Unpaid provisions and accruals

Unpaid pension expenses

Disallowable dilapidations provision 

Temporary differences arising on acquired customer relationships

Temporary deductions arising on the amortisation of acquired brands

Temporary differences arising as a result of IFRS 16

31 August 2022
£m

31 August 2021
£m

(20.7)

(18.1)

2.5

–

0.3

–

(4.9)

(0.5)

0.7

(22.6)

2.4

0.8

0.4

0.4

(5.7)

(0.2)

(0.1)

(20.1)

Deferred tax assets and liabilities have been offset where they are due to reverse in the same jurisdiction. The following is the analysis of the 
deferred tax balances (after offset): 

Deferred tax assets

Deferred tax liabilities

18  CALLED UP SHARE CAPITAL 

Allotted, issued and fully paid:

31 August 2022
£m

31 August 2021
£m

0.7

(58.9)

(58.2)

0.8

(42.1)

(41.3)

31 August 2022
£m 

31 August 2021
£m

99,940,235 (2021: 99,837,096) ordinary shares of 3.5p each

3.5

3.5

Ordinary shares (Issued)

At 1 September 2021

Employee share scheme issues

At 31 August 2022

No. of shares

No. of shares

99,837,096

99,764,802

103,139

72,294

99,940,235

99,837,096

During the year, 103,139 (2021: 72,294) ordinary shares of 3.5 pence each were issued as a result of the exercise of various employee share options. 
Total consideration received in respect of the exercise of the employee share options was £nil (2021: £0.1m). No shares were issued to the Chairman 
(2021: nil), as part of his remuneration package. 

Employee Benefit Trust 
The provision of shares to satisfy some of the Group’s share incentive plans is facilitated by purchases of own shares by the Group’s Employee 
Benefit Trust and Link Trust (the Trusts). Shares held by the Trusts are valued at the weighted average historical cost of the shares acquired and the 
carrying value is shown as a reduction within shareholders’ equity. The costs of operating the Trusts are borne by the Group and are not material. 

During the year to 31 August 2022, 7,519 shares (2021: 8,866 shares) were transferred from the Trusts to employees in settlement of share 
options and awards in exchange for cash consideration of £nil (2021: £0.1m). Nil shares (2021: nil) were purchased by the Trusts to satisfy future 
options and awards, at a cost of £nil (2021: £nil). The Trusts have waived the right to receive dividends on these shares. 

At 31 August 2022, 229,182 shares were held by the Trusts (2021: 236,701 shares). The total value in reserves was a credit balance of £2.1m 
(2021: a credit balance of £2.1m). 

142

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 202219  FINANCIAL INSTRUMENTS 

Categories of financial instruments 

Financial assets

Derivative assets used for hedging at fair value

Amortised cost
Cash and cash equivalents

Financial liabilities

Derivative liabilities used for hedging at fair value

Lease liabilities
Amortised cost

31 August 2022
£m

31 August 2021
£m 

68.4

63.4
323.0

36.9

49.2
662.7

(32.6)

(380.1)
(1,356.8)

(17.8)

(328.9)
(1,299.7)

Financial instruments amortised cost exclude prepayments, deferred income and any amounts in relation to taxation. The prior year balance for 
financial liabilities measured at amortised cost has been amended to exclude certain balances totalling £162.6m that do not meet the definition 
of a financial liability.

Risk management 
The Group’s Treasury function seeks to reduce exposures to capital risk, liquidity risk, credit risk, interest rate risk and foreign currency risk, 
to ensure liquidity is available to meet foreseeable needs and to invest cash assets safely and profitably. The Group does not engage in 
speculative trading in financial instruments and transacts only in relation to underlying business requirements. The Group’s treasury policies 
and procedures are periodically reviewed and approved by the Audit Committee. 

Capital management 
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns for 
shareholders and benefits for other stakeholders through an appropriate balance of debt and equity funding, while maintaining a strong credit 
rating and sufficient headroom. The Group makes adjustments to its capital structure in light of changes to economic conditions and the Group’s 
strategic objectives. 

Liquidity risk 
The Group manages its exposure to liquidity risk by continuously monitoring short and long-term forecasts and actual cash flows and ensuring 
it has the necessary banking and reserve borrowing facilities available to meet the requirements of the business. At 31 August 2022, the Group 
had a revolving credit facility of £350.0m that is available until July 2024, of which £nil was drawn down at the year end. Borrowings under the 
revolving credit facility bear interest at a rate linked to SONIA. Commitment interest is payable on the daily undrawn balance of the facility. 
In October 2022, the Group successfully renegotiated the terms of its revolving credit facility – refer to Note 28 for more information.

In April 2021 the Group issued convertible bonds to fund future growth totalling £500m. The unsecured instruments pay a coupon of 0.75% until 
April 2026, or the conversion date, if earlier. 

Surplus cash is invested on deposit with relationship banks and money market funds to balance return on cash balances with business liquidity 
requirements and counterparty risk. The Group’s financial assets at amortised cost as at 31 August 2022 and 31 August 2021 all mature in less 
than one year. The maturity profile of the Group’s borrowings is included in Note 24, and derivative liabilities within the foreign currency risk 
section of this note.

Credit risk 
Credit risk is the risk that a counterparty may default on its obligation to the Group in relation to lending, hedging, settlement and other financial 
activities. The Group’s principal financial assets are trade and other receivables, financial derivatives, and cash and cash equivalents. The Group’s 
credit risk is primarily attributable to its trade and other receivables and financial counterparties. The amounts included in the Statement of Financial 
Position are net of allowances for doubtful receivables – details are included in Note 13. The Group has a low retail credit risk due to transactions being 
principally of high volume, low value and short maturity. The Group’s trade receivables are primarily with large advertising companies, with which 
the Group has long-standing relationships, and wholesale suppliers, and the risk of default and write-offs due to bad debts is considered to be low.

The Group has no significant concentration of credit risk, as exposure is spread over a large number of counterparties and customers. The credit 
risk on liquid funds is considered to be low, as the Board-approved Group Treasury Policy limits the value that can be placed with each approved 
counterparty to minimise the risk of loss. 

143

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

19  FINANCIAL INSTRUMENTS – CONTINUED
Interest rate risk 
The Group is exposed to cash flow interest rate risk on its revolving credit facility to the extent that this is utilised. At 31 August 2022, the facility 
was undrawn (2021: £nil) and therefore the Group has not entered any interest rate derivatives to mitigate the interest rate risk.

The Group’s outstanding convertible bond pays a fixed coupon.

Foreign currency risk 
The Group operates internationally and is therefore exposed to foreign currency transaction risk, primarily on sales denominated in Euros, US 
dollars and Australian Dollars as well as on US dollar denominated purchases. The Group’s presentational currency is Pound Sterling, therefore 
the Group is also exposed to foreign currency translation risks due to movements in foreign exchange rates on the translation of non-Sterling 
assets and liabilities. Following the Group’s exit from trade in Russia in March 2022, the Group no longer has exposure to foreign currency 
transaction risk in relation to Rubles.

The primary use of forward exchange and option contracts for sales and inventory purchases per the Group’s hedging policy is to layer hedges 
over a 36-month period, with up to 100% coverage of the net unmatched exposure for the first 12 months and coverage decreasing from a 
maximum 95% to 30% between months 13 and 36. Hedges are currently protecting foreign exchange risk on 11 currencies. These forward foreign 
exchange contracts are classified as Level 2 derivative financial instruments under IFRS 13 ‘Fair Value Measurement’.

Hedge effectiveness is determined at inception of the hedge relationship and through periodic prospective effectiveness assessments to ensure 
that an economic relationship exists between the hedged item and hedging instrument. The derivatives have been fair valued at 31 August 2022 
with reference to forward exchange rates and option pricing models that are quoted in an active market, with the resulting value discounted back 
to present value. The Group’s forward foreign exchange and option contracts are entered into under International Swaps and Derivatives 
Association (ISDA) master netting arrangements. In certain circumstances, such as when a default occurs, all outstanding transactions under the 
agreement are terminated, the termination value is assessed and in general only a single net amount is payable in settlement of all transactions. 
During the year, cash flow hedges in relation to the Group’s exposure to Russian Rubles were cancelled following the Group’s decision to cease 
trading in Russia. Gains of £19.3m were recognised in other income. Refer to Note 2 for further information.

Fair value of derivative financial instruments

Non-current assets

Fair value of derivatives

Current assets

Fair value of derivatives

Current liabilities

Fair value of derivatives

Non-current liabilities

Fair value of derivatives

Hedging risk strategy

Carrying amount

Notional amount

Maturity date

Hedge ratio

Change in fair value of outstanding hedging instruments since inception of the hedge

31 August 2022
£m

31 August 2021
£m 

27.0

41.4

(21.0)

(11.6)

35.8

13.4

23.5

(14.2)

(3.6)

19.1

31 August 2022
£m

31 August 2021
£m 

Cash flow hedges

Cash flow hedges

30.2

1,341.0

To Jul 25

1:1

32.4

17.3

1,016.3

To Jul 24

1:1

17.3

The foreign currency forwards are denominated in the same currency as the highly probable forecast cash flows, therefore the hedge ratio is 1:1.

144

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 202219  FINANCIAL INSTRUMENTS – CONTINUED
The Group’s forward foreign exchange and option contracts were assessed to be highly effective at 31 August 2022, and the net fair value of 
outstanding contracts was a £30.2m asset (2021: £17.3m asset). Cash flows related to these contracts will occur in the periods set out below, 
and will impact the Statement of Total Comprehensive Income over the same periods:

Cash flows relating to forward and option contracts:
Within six months
Between six months and one year
Between one and three years

31 August 2022
£m

31 August 2021
£m 

6.4
8.4
15.4

30.2

(0.7)
8.2
9.8

17.3

The following table presents a reconciliation by risk category of the cash flow hedge reserve and analysis of other comprehensive income in 
relation to hedge accounting:

31 August 2022

Hedges of foreign currency sales
Hedges of foreign currency inventory purchases
Hedges of foreign currency purchases of 
property, plant and equipment
Tax

31 August 2021

Hedges of foreign currency sales
Hedges of foreign currency inventory purchases
Tax

Fair value movements 
recognised in other 
comprehensive income
£m

Opening
£m

Amounts 
reclassified
£m

Closing
£m

Reclassification 
recognised in

24.0
(6.8)
–

(2.9)

14.3

Opening
£m

(14.6)
(6.6)
5.4

(15.8)

(25.9)
44.9
6.3

(3.3)

22.0

(15.5)
5.5
(0.1)

–

(10.1)

(17.4)
43.6
6.2

(6.2)

26.2

Revenue
Inventory
Property, plant 
and equipment

Fair value movements 
recognised in other 
comprehensive income
£m

Amounts 
reclassified
£m

24.8
(1.2)
(8.3)

15.3

13.8
1.0
–

14.8

Closing
£m

Reclassification 
recognised in

Revenue
Inventory

24.0
(6.8)
(2.9)

14.3

The hedged highly probable forecast transactions denominated in foreign currency are expected to occur at various dates during the next 
36 months. Therefore, the fair value of a hedging derivative is classified as a non-current asset or liability when the remaining maturity of the 
hedged item is more than 12 months, and as a current asset or liability when the remaining maturity of the hedged item is less than 12 months. 
The maximum exposure to credit risk at the reporting date is the fair value of the derivative assets in the Statement of Financial Position.

Maturity
The table below analyses the Group’s gross-settled derivative financial instruments into relevant maturity groupings based on the remaining period 
at the balance sheet date to the contractual maturity date. The amounts disclosed in the table are the contractual undiscounted cash flows.

Cash flow hedges
Outflows within one year
Outflows between one and three years
Inflows within one year
Inflows between one and three years

31 August 2022
£m

31 August 2021
£m 

(799.4)
(557.8)
816.3
581.3

(1,090.2)
(618.4)
1,098.1
633.2

The table above shows the gross undiscounted cash flows. Within this, the prior year amounts have been updated, as previously the net (rather than 
gross) undiscounted cash flows were disclosed.

Financial instrument sensitivities 
Foreign currency sensitivity 
The Group’s principal financial instrument foreign currency exposures are to US Dollars, Euros and Australian Dollars. The following table illustrates 
the hypothetical sensitivity of the Group’s reported profit before tax and closing equity to a 10% increase and decrease in the value of each of these 
currencies relative to pounds sterling at the reporting date, assuming all other variables remain unchanged. The sensitivity rate of 10% is deemed to 
represent a reasonably possible change based on historic exchange rate volatility. 

145

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

19  FINANCIAL INSTRUMENTS – CONTINUED
The following assumptions were made in calculating the sensitivity analysis: 

•  All sensitivities affecting the Statement of Total Comprehensive Income also impact equity 

•  Exchange rate fluctuations on currency derivatives that form part of an effective cash flow hedge relationship affect the fair value reserve 

in equity and the fair value of the hedging derivatives, with no impact on the Statement of Total Comprehensive Income 

•  All hedge relationships are fully effective 

•  Translation of foreign subsidiaries and operations into the Group’s presentation currency has been excluded from the sensitivity analysis. 

Positive figures represent an increase in profit before tax or in equity. 

Profit before tax

Equity

Sterling strengthens by 10% against:
US Dollar
Euro
Australian Dollar

Sterling weakens by 10% against:
US Dollar
Euro
Australian Dollar

2022
£m

10.1
11.2
0.6

(10.1)
(11.2)
(0.6)

2021
£m

5.1
1.3
0.3

(5.1)
(1.3)
(0.3)

2022
£m

14.9
10.9
(0.7)

(14.9)
(10.9)
0.7

2021
£m

4.5
3.2
0.6

(4.5)
(3.2)
(0.6)

The above sensitivities are calculated with reference to a single moment in time and are subject to change due to a number of factors including 
fluctuating trade payable, cash balances and changes in the currency mix. As the sensitivities are limited to financial instrument balances as at the 
reporting date due to the Group’s hedging policy, they do not take account of the Group’s revenues and costs of sale, which are sensitive to changes 
in exchange rates. In addition, each of the sensitivities is calculated in isolation while, in reality, foreign currencies do not move independently. 

Interest rate sensitivity 
The Group can be sensitive to interest rate risk when it is carrying high amounts of cash or when it has drawn on its revolving credit facility. 
As of 31 August 2022 there was no significant sensitivity to changes in market interest rates.

20  SHARE-BASED PAYMENTS 
See Note 1 for the Group’s accounting policy on share-based payments. 

The Group incurred a cost of £0.8m (2021: £9.4m) and capitalised £0.2m (2021: £1.8m) related to share-based payments during the year to 
31 August 2022, all of which relates to equity-settled schemes. 

Summary of movements in awards 

Outstanding at 1 September 2020
Granted during the year
Lapsed during the year
Exercised during the year

Outstanding at 31 August 2021

Exercisable at 31 August 2021

Outstanding at 1 September 2021
Granted during the year
Lapsed during the year
Exercised during the year

Outstanding at 31 August 2022

Exercisable at 31 August 2022

Save As You 
Earn scheme
(no. of shares)

Share 
Incentive 
Plan
(no. of shares)

214,269
86,170
(77,372)
(6,657)

216,410

22,070

216,410
265,897
(195,270)
–

287,037

643

3,651
–
–
(241)

3,410

3,410

3,410
–
–
(93)

3,317

3,317

ASOS 
Long-Term 
Incentive 
Scheme
(no. of shares)

821,988
277,463
(222,706)
(74,263)

Total
(no. of shares)

1,039,908 
363,633 
(300,078)
(81,161) 

802,482

1,022,302 

Weighted 
average 
exercise price
(pence)

712
836
979
346

704

–

25,480

5,026

802,482
568,882
(356,993)
(109,353)

1,022,302 
834,779
(552,263)
(109,446)

905,018

1,195,372

704
432
951
–

464

–

3,960

5,028

The weighted average share price at date of exercise of shares exercised during the year was 2,438 pence (2021: 4,441 pence). The weighted 
average remaining contractual life of outstanding options at the end of the year was 1.4 years (2021: 1.3 years). The aggregate fair value of 
options granted in the year was £16.0m (2021: £12.7m). 

146

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 202220  SHARE-BASED PAYMENTS – CONTINUED
Save As You Earn (SAYE) scheme 
Under the terms of the current SAYE scheme, the Board grants options to purchase ordinary shares in the Company to employees who enter into 
an HMRC-approved SAYE scheme for a term of three years. Options are granted at up to a 20% discount to the market price of the shares on the 
day preceding the date of offer and are normally exercisable for a period of six months after completion of the SAYE contract. These option grants 
are settled on exercise through a transfer of shares from the Employee Benefit Trust. 

Date of grant

08.06.17

08.06.18

20.11.19

27.11.20

26.11.21

1 September 2021
(no. of shares)

Granted during 
the year 
(no. of shares)

Lapsed during 
the year 
(no. of shares)

Exercised during 
the year 
(no. of shares)

31 August 2022
(no. of shares)

Exercise price 
(pence)

Exercise period

221

21,849

117,568

76,772

–

216,410

–

–

–

–

265,897

265,897

(221)

(21,206)

(57,989)

(43,224)

(72,630)

(195,270)

–

–

–

–

–

–

–

643

59,579

33,548

193,267

287,037

4,869

5,028

01.08.20-31.01.21

01.08.21-31.01.22

2,876

01.01.23-30.06.23

3,527

01.01.24-30.06.24

1,355

01.01.25-30.06.25

The fair value of SAYE options granted during the current and prior year was calculated using the Black-Scholes model, assuming the following inputs:

Share price (pence)
Exercise price (pence)
Expected volatility (%)
Expected life (years)
Risk-free rate (%)
Dividend yield
Weighted average fair value of options (pence)

Year to 
30 August 2022

2,546
2,057
71.6
3.1
0.58
–
1,355

Volatility has been estimated by taking the historical volatility in the Company’s share price over a three-year period.

Share Incentive Plan (SIP) 
Under the terms of the SIP, the Board granted free shares to every employee under an HMRC-approved SIP. Awards must be held in trust for a 
period of at least three years after grant date and become exercisable at this date. These option grants are settled on exercise through a transfer 
of shares from the Link Trust. 

Date of grant

28.12.12

15.11.13

1 September 2021
(no. of shares)

Granted during 
the year 
(no. of shares)

Lapsed during 
the year 
(no. of shares)

Exercised during 
the year 
(no. of shares)

31 August 2022
(no. of shares)

Exercise price 
(pence)

Exercise period

1,799

1,611

3,410

–

–

–

–

–

–

(66)

(27)

(93)

1,733

1,584

3,317

Nil

Nil

Post 28.12.2015

Post 15.11.2017

ASOS Long-Term Incentive Scheme (ALTIS) 
Under the terms of the ALTIS, certain Executive Directors and members of management may be granted conditional awards, the base value 
of which is calculated as a fixed multiple of salary, and will only vest to the extent the related performance targets, as detailed in the Directors’ 
Remuneration Report on page 86, are met. These options grants are settled on exercise through issue of new ordinary shares by the Company. 

147

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

20  SHARE-BASED PAYMENTS – CONTINUED
Options granted under the ALTIS are shown below. 

Date of grant

1 September 2021
(no. of shares)

Granted during 
the year 
(no. of shares)

Lapsed during 
the year 
(no. of shares)

Exercised during 
the year 
(no. of shares)

31 August 2022
(no. of shares)

Exercise price 
(pence)

Exercise date

24.10.18

26.02.19

28.06.19

20.11.19

27.02.20

27.02.20

20.11.20

16.02.21

16.02.21

15.04.21

26.04.21

31.04.21

23.11.21

14.01.22

08.02.22

30.04.22

23.06.22

30.08.22

30.08.22

226,821

10,457

34,137

244,850

16,416

1,968

234,942

12,511

4,272

1,850

3,830

10,428

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

397,215

117,794

3,037

7,493

20,612

13,103

9,628

(140,709)

(7,016)

(21,502)

(22,063)

(15,576)

(86,112)

(3,441)

(12,635)

–

–

–

(1,968)

(67,412)

–

–

(925)

–

(1,825)

(63,007)

(16,958)

–

–

–

–

–

–

–

(4,272)

(925)

–

–

–

–

–

–

–

–

–

–

–

–

222,787

840

–

167,530

12,511

–

–

3,830

8,603

334,208

100,836

3,037

7,493

20,612

13,103

9,628

802,482

568,882

(356,993)

(109,353)

905,018

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

–

31.10.21

31.10.21

31.10.21

31.10.22

31.10.22

28.02.22

31.10.23

31.10.23

31.03.22

31.10.22

26.04.23

31.10.23

31.10.24

30.04.23

31.10.24

31.10.24

31.10.24

31.10.24

31.10.23

–

The fair value of options granted during the current and prior year under the ALTIS EPS performance conditions were calculated using the Black-
Scholes model and the fair value of options granted under the ALTIS TSR performance conditions were calculated using the Monte Carlo model. 
Both sets of inputs are shown below:

Share price (pence)

Exercise price (pence)

Expected volatility (%)

Expected life (years)

Risk-free rate (%)

Dividend yield

Weighted average fair value of options for 
EPS performance condition (pence)

Weighted average fair value of options for 
TSR performance condition (pence)¹, ²

2022

2021

Grant 1

Grant 2

Grant 3

Grant 4

Grant 5

Grant 1

Grant 2

Grant 3

2,601

2,056

1,373

–

72.8

2.9

0.53

–

–

67.9

2.7

1.31

–

–

66.3

2.5

1.63

–

2,601

2,056

1,373

860

–

74.0

2.4

2.15

–

860

697

–

60.2

2.2

2.76

–

697

4,500

5,496

5,154

–

71

3

–

74

3

–0.03

0.01

–

–

–

75

3

0.17

–

4,500

5,496

5,154

1,480

1,170

781

489

397

2,691

3,287

3,082

1 

2 

Inputs to the Monte Carlo model for all grants from 2022 were as follows: share price of 2,601 pence, exercise price of nil, expected volatility of 52.0%, expected 
life of 3.0 years, risk-free rate of 0.6% and dividend yield of nil.
Inputs to the Monte Carlo model for all grants from 2021 were as follows: share price of 4,500 pence, exercise price of nil, expected volatility of 52.0%, expected 
life of 3.0 years, risk-free rate of -0.06% and dividend yield of nil.

Volatility has been estimated by taking the historical volatility in the Company’s share price over a three-year period.

148

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 202221  CAPITAL COMMITMENTS 
Capital expenditure committed at the reporting date but not yet incurred is as follows: 

Fixtures and fittings

Intangible assets

31 August 2022
£m

31 August 2021
£m 

101.5

104.5

206.0

66.2

12.3

78.5

22  CONTINGENT LIABILITIES 
From time to time, the Group is subject to various legal proceedings and claims that arise in the ordinary course of business, which due to the 
fast-growing nature of the Group and its e-commerce base, may concern the Group’s brand and trading name or its product designs. All such 
cases brought against the Group are robustly defended and a liability is recorded only when it is probable that the case will result in a future 
economic outflow which can be reliably measured. 

At 31 August 2022, the Group had contingent liabilities of £nil (2021: £6.4m). 

23  RELATED PARTY TRANSACTIONS 

Transactions with key management personnel 
There were no material transactions or balances between the Group and its key management personnel or their close family members during 
the year to 31 August 2021 and the year to 31 August 2022 other than remuneration disclosed in Note 5. 

Transactions with ASOS.com Limited Employee Benefit Trust and Link Trust (the Trusts) 
During the year, £nil (2021: £0.1m) was received by the Trusts on exercise of employee share options. 

Transactions with other related parties 
During the year, the Group made purchases of inventory, net of VAT, totalling £75.9m (2021: £80.0m) from Aktieselskabet af 5.5.2010, a company 
which has a significant shareholding in the Group. At 31 August 2022, the amount due to Aktieselskabet af 5.5.2010 was £8.8m (2021: £12.2m) in 
addition to a release to the P&L in relation to rebates of £0.2m (2021: £3.2m).

24  BORROWINGS

Borrowings

Current 

Non-current

31 August 2022
£m

31 August 2021
£m 

(1.4)

(474.5)

(475.9)

(3.8)

(459.4)

(463.2)

On 16 April 2021 the Group issued £500m of convertible bonds. The unsecured instruments pay a coupon of 0.75% until April 2026, or the conversion 
date, if earlier. The initial conversion price was set at £79.65 per share. In accordance with IAS 32 ‘Financial Instruments: Presentation’, the equity 
and debt components of the bonds are accounted for separately and the fair value of the debt component has been determined using the market 
interest rate for an equivalent non-convertible bond, deemed to be 3.4%. As a result, £440.1m was recognised as a liability in the balance sheet on 
issue and the remainder of the proceeds, £59.9m, which represents the equity component, was credited to reserves. The difference between the 
fair value of the liability and the principal value is being amortised through the income statement from the date of issue. Issue costs of £9.0m were 
allocated between equity and debt and the element relating to the debt component is being amortised over the life of the bonds. The issue costs 
apportioned to equity of £1.0m have not been amortised. The carrying value of the liability portion as at 31 August 2022 is £451.0m (2021: £438.2m), 
with £3.8m being the annual coupon payable within 12 months (2021: £3.8m).

On 12 July 2021 the Group announced a strategic partnership with Nordstrom, a US-based multi-channel retailer, to drive growth in North America. 
As part of this venture, Nordstrom purchased a minority interest in ASOS Holdings Limited which holds the Topshop, Topman, Miss Selfridge and HIIT 
brands in exchange for £10 as well as providing a £21.9m loan. The loan attracts interest at a market rate of 6.5% per annum. The carrying value of 
the debt at 31 August 2022 is £22.0m (2021: £22.2m). As part of this agreement a written put option was provided to Nordstrom over their shares in 
ASOS Holdings Limited. The resulting liability is £3.0m as at 31 August 2022 (2021: £2.8m).

At the year-end, the Group had in place a £350m Revolving Credit Facility (RCF), of which £nil was drawn down (2021: £nil). On 8 September 2022 
the Group drew down £250.0m of the RCF. Subsequently, in October 2022, the Group successfully renegotiated the terms of the RCF – refer to 
Note 28 for further information. 

149

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

24  BORROWINGS – CONTINUED
The table below analyses the Group’s borrowings into relevant maturity groupings based on the remaining period at the balance sheet date to 
the contractual maturity date. The amounts disclosed in the table are the contractual undiscounted amounts.

Convertible bond

Nordstrom loan

Obligation to repurchase own shares

25  PROVISIONS

<1 year 
£m 

3.8

–

–

3.8

1 to 2 years
£m

2 to 3 years
£m

3 to 4 years
£m

4 to 5 years
£m

>5 years
£m

3.8

–

4.9

8.7

3.8

–

–

3.8

503.8

–

–

503.8

–

–

–

–

–

21.9

–

21.9

Carrying amount at 1 September 2021 and 1 September 2020

Provisions recognised in the year

Effect of movements in discount rates

Unwinding of discount

Exchange differences

Carrying amount at 31 August 2022 and 31 August 2021 

Current

Non-current

Dilapidations 
2022
£m

Dilapidations
2021 
£m

43.2

10.8

(13.2)

0.2

0.9

41.9

–

41.9

41.9

36.3

7.2

–

0.5

(0.8)

43.2

–

43.2

43.2

The dilapidations provision relates to potential rectification costs expected should the Group vacate its fulfilment centres or office space.

Provisions for dilapidations are inherently uncertain in terms of quantum and timing with cash outflows expected to occur on lease expiry dates, 
the next most significant outflow is anticipated to occur in 2028. The figures provided in the financial statements represent management’s best 
estimate of the likely outflows to the Group. 

26  BUSINESS COMBINATION
On 4 February 2021, the Group acquired the trade and assets of a number of businesses from the administrators of Arcadia Group limited. 
The businesses were purchased out of administration for total consideration of £292.4m. In accordance with IFRS 3 ‘Business combinations’ 
the acquisition accounting has now been finalised and resulted in an increase in goodwill of £2.1m.

Purchase consideration

Cash paid

Contingent consideration

Total purchase consideration

£m

264.8

27.6

292.4

The fair value of assets and liabilities acquired was £258.3m. This includes £219.4m in relation to the Topshop, Topman, Miss Selfridge and HIIT 
brands and £38.9m of other net assets. The fair value of assets acquired was less than the fair value of the consideration by £34.1m, which has 
been recognised as goodwill. The goodwill is attributable to the workforce, the high profitability of the acquired business and expected synergies. 
It will not be deductible for tax purposes.

150

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
26  BUSINESS COMBINATION – CONTINUED
The assets and liabilities recognised as a result of the acquisition at 4 February 2021 are as follows:

Fair value of net assets acquired

Intangible assets¹

Inventories

Total assets acquired

Contingent liability

Deferred tax liability

Total liabilities acquired

Net identifiable assets acquired at fair value

Goodwill arising on acquisition

Purchase consideration transferred

Adjustment to 
provisional 
figures 
£m

As previously 
reported
£m

Restated
£m 

243.8

25.5

269.3

(6.4)

(4.6)

(11.0)

258.3

34.1

292.4

–

(2.1)

(2.1)

–

–

–

(2.1)

2.1

–

243.8

27.6

271.4

(6.4)

(4.6)

(11.0)

260.4

32.0

292.4

1 

Intangible assets include brands of £219.4m relating to Topshop, Topman, Miss Selfridge and HIIT and reflects their fair value at the acquisition date. They are 
estimated to have a useful economic life of between 10 and 30 years. Also acquired were wholesale customer relationships with a fair value of £24.4m which are 
estimated to have a useful economic life of 8 years.

Separately to the acquisition of the trade and assets outlined above, the Group also agreed to assume a number of purchase orders that were 
placed with suppliers by the Arcadia Group prior to the acquisition. Inventory amounts have been recorded in line with the requirements of IAS 2 
‘Inventories’ upon receipt, when control transfers.

a) Acquisition-related costs
Acquisition-related costs of £2.0m were incurred and were included in administrative expenses in the Statement of Profit or Loss and in operating 
cash flows in the Statement of Cash Flows for the year ended August 2021.

b) Contingent consideration
The contingent consideration arrangements primarily relate to amounts ASOS.com Limited agreed to pay to the Arcadia administrators in 
relation to qualifying inventory totalling £21.6m upon collection. The remainder related to Arcadia employee retention payments. As at 31 August 
2022 the consideration amounts have been settled in full, of which £6m was paid in the current year. 

c) Contingent liability
As at 31 August 2021, a contingent liability of £6.4m had been recognised in relation to employee and other liabilities. The Group’s assessment 
of the fair value of these liabilities represented the probability adjusted possible outcome. As at 31 August 2022 the risk has fully expired and the 
provision has been released as an adjusted item.

151

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

27  NET DEBT RECONCILIATION 
Net debt comprises cash and cash equivalents less any borrowings drawn down at period-end, but excluding outstanding lease liabilities. 
A reconciliation of opening to closing net debt is included below. Lease liabilities are included to enable reconciliation to the Group cash 
flow statement.

At 1 September 2021

Cash flow movements

Net cash movement

Net interest paid/(received)

Lease liability payments

Non-cash movements

Movements in lease liabilities

Foreign exchange impacts

Accrued interest

At 31 August 2022

Net debt (excluding leases)

Lease  
liabilities
£m

(328.9)

Borrowings
£m

Cash and cash 
equivalents
£m

(463.2)

662.7

Net  
borrowings
£m

(129.4)

31.7

–

5.4

26.3

(82.9)

(71.3)

(6.2)

(5.4)

5.7

–

5.7

–

(18.4)

–

–

(18.4)

(340.7)

(339.8)

(0.9)

–

1.0

–

0.1

0.9

(380.1)

(475.9)

323.0

(303.3)

(339.8)

10.2

26.3

(100.3)

(71.3)

(6.1)

(22.9)

(533.0)

(152.9)

At 1 September 2020

(313.1)

–

407.5

94.4

29.0

(512.3)

–

–

–

5.1

23.9

(44.8)

(43.6)

3.9

–

–

(5.1)

–

(491.0)

(21.9)

0.6

–

49.1

– 

–

58.9

(2.8)

(7.0)

255.1

255.3

–

–

(0.2)

–

0.1

–

(0.1)

–

–

0.2

(328.9)

(463.2)

662.7

(228.2)

255.3

(491.0)

(21.9)

5.5

23.9

4.4

(43.6)

3.8

58.9

(2.8)

(11.9)

(129.4)

199.5

Cash flow movements

Net cash movement

Proceeds from convertible bond

Movement in loan payables

Net interest paid/(received)

Lease liability payments

Non-cash movements

Movements in lease liabilities

Foreign exchange impacts

Amount allocated to equity on convertible bond issue

Gross obligations accounting

Accrued interest

At 31 August 2021

Net debt (excluding leases)

152

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
 
 
 
 
 
 
 
 
 
28  POST-BALANCE SHEET EVENTS 

Change to Group operating model
After the balance sheet date, in October 2022, the Board approved changes to the Group’s commercial model. The updated model aims to 
operate a shorter buying cycle with an accelerated speed to market, facilitating an enhanced customer proposition that offers new products, 
more regularly. To achieve this, it is planned to introduce more off-site clearance routes that will enable the Group to clear inventory earlier in 
its lifecycle than previously, therefore reducing the overall breadth of inventory held in fulfilment centres, which in turn will reduce the volume 
that is currently sold on promotion via the ASOS site.

To transition to the new model, a reshaping of the inventory portfolio is required, and as a result additional inventory provisions in the range of 
£100m to £130m are expected to be recognised in the next financial year. Of this, between £95m and £120m is in relation to inventory currently 
held on the Group’s balance sheet which will now be sold through alternative clearance channels, rather than through the website. The remainder 
relates to committed inventory spend which will be recognised as inventory in the next financial year, that will also be predominantly sold through 
off-site clearance channels as a result of the new model.

It has been considered whether any adjustments are required to the current year financial statements. Whilst the proposal was both formed and 
approved after the balance sheet date, the Group has specifically considered whether the change in operating model indicates that inventory 
held at the year-end requires further write-downs to net realisable value in order to sell. The anticipated write-downs next year only arise out of 
the decision to sell or dispose of inventory through other channels to facilitate an enhanced customer offer. Absent the change in model, it would 
be sold through ASOS.com, for which the existing year-end provisions are appropriate. The Group has therefore concluded that the approved 
change does not provide evidence for conditions that existed at the balance sheet date. 

It was also considered whether the change is an indication that the Group’s non-current assets may require impairment. Whilst a reduction in 
stock levels held at fulfilment centres is anticipated, the overall cash flow of the Group is expected to improve, primarily through improved margin 
through lower ongoing mark-downs as well as improved working capital in the longer term through reduced stockholding. Furthermore, whilst any 
future decisions to exit warehouses could potentially result in further impairment charges, no decisions in relation to this have been made. It is 
therefore concluded that the updated commercial model does not provide indication that the Group’s non-current assets are impaired at the 
year-end.

As the programme will support future underlying profit improvement, it was considered whether it is appropriate to report these costs within 
adjusted profit. Whilst they arise from changes in the Group’s trading operations, they comprise a major business change, they can be separately 
identified, are material in size and are not reflective of ordinary in-year trading activity. The costs will therefore be presented as adjusting items 
in the next financial year and excluded from adjusted profit before tax.

Changes to Group funding
Post the balance sheet date, the Group has agreed an amendment to its £350m revolving credit facility (RCF), with existing financial covenants 
ceasing to apply until February 2024, and providing the Group with much enhanced flexibility. A new minimum liquidity covenant will apply until the 
maturity of the RCF. As part of this amendment, the Group’s bank lenders have agreed an accordion option to increase the RCF to c. £400m, 
allowing the incorporation of newly committed ancillary facilities. The amendment also provides for additional reporting disclosures and security 
by way of fixed and floating charges over certain Group assets. 

153

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Company Statement of Changes in Equity 
For the year to 31 August 2022

Called up  
share capital 
£m

3.5

–

–

3.5

3.5

–

–

–

Share 
premium 
£m

245.7

–

–

245.7

–

–

–

3.5

245.7

Equity portion  
of compound 
financial 
instrument
£m

Retained 
earnings¹ 
£m

58.8

–

–

–

–

58.8

–

58.8

45.8

(3.5)

0.8

43.1

37.2

(0.8)

–

9.4

45.8

245.7

58.8

Total 
equity 
£m

353.8

(3.5)

0.8

351.1

286.4

(0.8)

58.8

9.4

353.8

At 1 September 2021

Loss for the year and total comprehensive loss

Share-based payments contribution

At 31 August 2022

At 1 September 2020

Loss for the year and total comprehensive loss 

Issue of compound financial instruments 

Share-based payments contribution

At 31 August 2021

1  Retained earnings includes the share-based payments reserve. 

154

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Company Statement of Financial Position 
As at 31 August 2022

Non-current assets

Investments

Amounts due from subsidiary undertakings

Current assets

Amounts due from subsidiary undertakings

Current liabilities

Current payable to subsidiary undertakings

Non-current liabilities

Non-current payable to subsidiary undertakings

Net assets

Equity

Called up share capital

Share premium

Equity on compound financial instrument

Retained earnings

Total equity

Note

31 August 2022
£m

31 August 2021 
£m

8

3

3

4

4

6

59.5

742.5

802.0

111.0

111.0

(111.0)

(111.0)

58.7

–

58.7

840.6

840.6

(117.2)

(117.2)

(450.9)

(428.3)

351.1

353.8

3.5

245.7

58.8

43.1

351.1

3.5

245.7

58.8

45.8

353.8

Notes 1 to 8 are an integral part of the financial statements.

As shown in Note 2, the Company incurred a loss for the year of £3.5m (2021: loss of £0.8m).

The financial statements of ASOS Plc, registered number 4006623, on pages 154 to 160, were approved by the Board of Directors and authorised 
for issue on 28 October 2022 and were signed on its behalf by:

Mat Dunn 
Chief Operating Officer and Chief Financial Officer

155

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Year to 
31 August 2022
£m

Year to  
31 August 2021 
£m

(3.5)

(0.8)

(12.9)

16.4

(544.7)

545.5

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Company Statement of Cash Flows 
For the year to 31 August 2022

Operating loss

Adjusted for:

Increase in other receivables

Increase in payables

Net cash used in operating activities

Investing activities

Dividends from investments

Finance income

Net cash generated from investing activities

Financing activities

Proceeds from issue of ordinary shares

Finance expense

Net cash generated from financing activities

Net movement in cash and cash equivalents

Opening cash and cash equivalents

Closing cash and cash equivalents

156

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Notes to the Company Financial Statements 
For the year to 31 August 2022

1  ACCOUNTING POLICIES 

Basis of preparation
The separate financial statements of the Company are prepared in accordance with UK-adopted International Financial Reporting Standards 
(IFRS), as issued by the IASB, and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS.

The Company’s principal accounting policies are the same as those set out in Note 1 of the Group financial statements, with the addition of those 
included within the relevant notes below. Unless otherwise stated, these policies have been consistently applied to all the periods presented. 

2  LOSS FOR THE YEAR 
The Company has not presented its own Statement of Total Comprehensive Income as permitted by section 408 of the Companies Act 2006. 

The loss for the year and total comprehensive loss attributable to shareholders was £3.5m (2021: loss of £0.8m). 

3  AMOUNTS DUE FROM SUBSIDIARY UNDERTAKINGS 
Amounts due from subsidiary undertakings are initially recognised at fair value and are subsequently measured at amortised cost using the 
effective interest rate method less any provision for impairment. Receivable balances with Group companies are reviewed for potential impairment 
based on the ability of the counterparty to meet its obligations. This is assessed by considering the net asset position of the entity and whether 
amounts owed to the Company are covered. No impairment losses were recognised in the year. The fair value of other receivables is not materially 
different to their carrying value.

Current

Non-current

31 August 2022
£m

31 August 2021 
£m

111.0

742.5

853.5

840.6

–

840.6

As at 31 August 2022, receivables from subsidiary undertakings of £853.5m (2021: £840.6m) were unimpaired and considered by management 
to be fully recoverable. 

Included within non-current receivables are interest-bearing amounts of £493.8m. The remainder is non-interest bearing. All amounts are 
repayable on demand. During the year, the Company reviewed its intercompany receivables and concluded that £742.5m were no longer 
expected to be realised within 12 months, and therefore reclassified them as non-current receivables.

4  AMOUNTS DUE TO SUBSIDIARY UNDERTAKINGS 

Current

Non-current

31 August 2022
£m

31 August 2021 
£m

111.0

450.9

561.9

117.2

428.3

545.5

Current amounts due to subsidiary undertakings relate to repayable on-demand loans between the Company and Group companies. Non-current 
amounts due to subsidiary undertakings relate to a term loan with Cornwall (Jersey) Limited relating to the convertible bond due in 2026. The terms 
of the loan mirror those of the convertible bond which are described in Note 24 in the Group Financial Statements.

5  FINANCIAL INSTRUMENTS 

Financial assets

Amortised cost 

Financial liabilities

Amortised cost

31 August 2022
£m

31 August 2021 
£m

853.5

840.6

561.9

545.5

The Company is exposed to credit risk through the above loans due from subsidiary companies. Management consider the credit risk as a result 
of the above to be low given the financial performance of the subsidiaries and the lack of historical defaults by Group companies.

157

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

6  CALLED UP SHARE CAPITAL 

Allotted, issued and fully paid:

31 August 2022
£m 

31 August 2021
£m

99,940,235 (2021: 99,837,096) ordinary shares of 3.5p each 

3.5

3.5

Ordinary Shares (Issued)

At 1 September 2021

Employee share scheme issues

At 31 August 2022

No. of shares

No. of shares

99,837,096

99,764,802

103,139

72,294

99,940,235

99,837,096

During the year, 103,139 (2021: 72,294) ordinary shares of 3.5 pence each were issued as a result of the exercise of various employee share options.  
Total consideration received in respect of the exercise of the employee share options was £nil (2021: £nil). No shares were issued to the Chairman 
(2021: nil), as part of his remuneration package.

7  RELATED PARTY TRANSACTIONS 
During the year, the Company entered into transactions in the ordinary course of business with related parties as follows: 

Costs recharged by subsidiary undertakings

Year to 
31 August 2022
£m

Year to 
31 August 2021 
£m

0.2

0.8

For transactions with Directors and key management of ASOS Plc, see Note 23 to the consolidated financial statements on page 149. 

8  INVESTMENTS 
Investments in subsidiary companies are stated at cost and are subject to review for impairment if an impairment indicator is identified. 

In accordance with IFRS 2, ASOS.com Limited is required to recognise share-based payment arrangements involving equity instruments where 
ASOS.com Limited has remunerated those providing services to the entity in this way. ASOS Plc makes contributions to ASOS.com Limited equal 
to the charge for the share-based payment arrangement which is reflected as an increase in ASOS Plc’s capital contribution to ASOS.com 
Limited. For the year to 31 August 2022, ASOS.com Limited recognised a charge of £0.8m (2021: £9.4m) in respect of share-based payment 
arrangements. Accordingly, this is shown as an increase (2021: increase) in the capital contribution balance in the table below. 

Cost and net book amount

At 1 September 2020

Additions

At 31 August 2021

Additions

At 31 August 2022

Investment
£m

Capital 
contribution
£m

1.7

–

1.7

–

1.7

47.6

9.4

57.0

0.8

57.8

Total
£m

49.3

9.4

58.7

0.8

59.5

The Directors believe the carrying value of investments is supported by their underlying net assets therefore no impairment was recognised for 
the year ending 31 August 2022 (2021: £nil). 

158

Notes to the Company Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 20228  INVESTMENTS – CONTINUED
At 31 August 2022, the Company’s subsidiaries were as follows: 

Name of company

ASOS Intermediate Holdings Limited

Mornington & Co (No. 1) Limited

Mornington & Co (No. 2) Limited

ASOS.com Limited¹, ²

Crooked Tongues Limited

Covetique Limited

ASOS Marketplace Limited

ASOS Global Limited

Eight Paw Projects Limited

ASOS US, Inc

ASOS Germany GmbH

ASOS France SAS

ASOS Transaction Services France SAS

ASOS Australia Pty Limited

ASOS Canada Services Limited

ASOS Transaction Services Limited

ASOS Transaction Services Australia Pty Limited

Australia

ASOS US Sales, LLC

ASOS Projects Limited³

ASOS Ventures Limited

ASOS (Shanghai) Commerce Co. Limited

ASOS Payments UK Limited

ASOS Payments Europe B.V.

ASOS Payments Holdings Limited

Cornwall (Jersey) Limited

ASOS Holdings Limited

US

UK

UK

China

UK

Netherlands

UK

Jersey

UK

1  ASOS.com Limited has a 7.2% interest in Needle and Thread Design Holdings Limited. 
2  ASOS.com additionally has a branch registered in the Netherlands. 
3  ASOS Projects Limited has a 2.9% interest in Action Artificial Intelligence Limited.

Country of 
incorporation

Proportion  
of ordinary 
shares held

UK

UK

UK

UK

UK

UK

UK

UK

UK

US

100%

100%

100%

100%

95%

100%

100%

100%

100%

100%

Nature of business

Holding company

Vehicle for implementation of ALTIP

Vehicle for implementation of ALTIP

Internet retailer

Internet retailer

Discontinued internet marketplace

Internet marketplace

Holding company

Brand management company

Non-trading company

Germany

100% Employer of supply chain staff based in Germany

France

France

Australia

Canada

UK

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

90%

Non-trading company

Payment processing company

Non-trading company

Non-trading company

Holding company

Payment processing company

Payment processing company

Holding company

Non-trading company

Discontinued internet retailer

Payment processing company

Payment processing company

Holding company

Vehicle for issue of convertible bond

Brand management company

ASOS Intermediate Holdings Limited, Mornington & Co (No. 1) Limited, Mornington & Co (No. 2) Limited and Cornwal (Jersey) Limited are direct 
subsidiaries of the Company. All others are indirect subsidiaries of ASOS Plc. 

All operating subsidiaries’ results are included in the consolidated financial statements, based on percentage of voting rights held. No subsidiaries 
have non-controlling interests that are material to the consolidated financial statements of ASOS Plc. 

The accounting reference date of all subsidiaries of ASOS Plc is 31 August, except for ASOS (Shanghai) Commerce Co. Limited which has an 
accounting reference date of 31 December due to Chinese statutory requirements.

159

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

8  INVESTMENTS – CONTINUED
All UK incorporated entities share the same registered office as ASOS Plc and non-UK entities’ registered offices are detailed below: 

Entity

ASOS US Inc

ASOS Germany GmbH

ASOS France SAS

Registered office

12 Timber Creek Lane, Newark, DE 19711, US

An der Anhalter Bahn 6, 14979 Grossbeeren, Germany

TMF France SAS, 3-5 Rue Saint Georges, 75009 Paris, France

ASOS Transaction Services France SAS

TMF France SAS, 3-5 Rue Saint Georges, 75009 Paris, France 

ASOS Australia Pty Limited

Company Matters Pty Limited, Level 12, 680 George Street,  
Sydney NSW 2000, Australia

ASOS Canada Services Limited

777 Dunsmuir Street, Suite 1700, Vancouver, BC V7Y 1K4, Canada

ASOS Transaction Services Australia Pty Limited

c/o Company Matters Pty Limited, Tower 4, 727 Collins Street, Docklands, 
VIC 3008, Australia

ASOS US Sales LLC

12 Timber Creek Lane, Newark, DE 19711, US

ASOS (Shanghai) Commerce Co. Limited

Unit 506A Level 5, No. 2911 North Zhongshan Road, Putuo District, Shanghai, PRC.

ASOS Payments Europe B.V.

Luna ArenA, Herikerbergweg 238, 1101 CM Amsterdam.

160

Notes to the Financial Statements – continuedASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Alternative Performance Measures (APMs)

The Group uses the below non-IFRS performance measures to allow shareholders to better understand underlying financial performance and 
position. These should not be seen as substitutes for IFRS measures of performance and may not allow a direct comparison to other companies.

Performance 
measure

Closest IFRS 
measure

Definition

How ASOS use this measure

Retail sales

Revenue

Internet sales recorded net of an 
appropriate deduction for actual and 
expected returns, relevant vouchers 
and sales taxes.

A measure of the Group’s trading performance focusing on the sale of 
products to end customers. Used by management to monitor overall 
performance across markets, and the basis of key internal KPIs such as 
ABV. A reconciliation of this measure is included in Note 3.

Retail sales exclude income from delivery 
receipt payments, Premier subscription 
income, marketing services, commission 
on partner-fulfilled sales and revenue 
from wholesale sales.

Adjusted 
EBIT

Operating 
(loss)/profit

Profit before tax, interest, and 
any adjusting items excluded 
from adjusted profit before tax 
(see below).

Adjusted 
profit 
before tax

(Loss)/profit 
before tax

Net cash/
(debt)

No direct 
equivalent

Adjusted profit before tax excludes items 
recognised in reported profit or loss 
before tax which, if included, could 
distort comparability between periods. 
In determining which items to exclude, 
the Group considers items which are 
significant either by virtue of their size 
and/or nature, or that are non-recurring.

Cash and cash equivalents less 
any borrowings drawn down at 
period-end, but excluding outstanding 
lease liabilities.

Adjusted 
free cash 
flow

No direct 
equivalent

Adjusted free cash flow is net cash 
generated from operating activities, 
adjusted for payments to acquire 
intangible and tangible assets, the 
payment of the principal portion 
of lease liabilities, net interest paid, 
dividends and cash flows relating 
to the employee benefit trust, but 
excluding the payment of adjusting 
items. This metric would also exclude 
the impact from any M&A or financing 
transactions carried out by the Group.

A measure of the Group’s profitability for the period, excluding the impact 
of any transactions outside of the ordinary course of business and not 
considered part of ASOS’ usual cost base. This measure is also one of 
ASOS’ medium-term targets, as set out at the CMD on 10 November 2021. 
A reconciliation of this measure is included in Note 2.

A measure of the Group’s underlying profitability for the period, excluding 
the impact of any transactions outside of the ordinary course of business 
and not considered to be part of ASOS’ usual cost base. Used by 
management to monitor the performance of the business each month. 
A reconciliation of this measure is included in Note 2.

A measure of the Group’s liquidity.

Information is included in Note 27. A reconciliation is included below:

Cash and cash equivalents
Borrowings
Lease liabilities
Net borrowings
Add-back lease liabilities

Group net debt

Year to 
31 August 2022
£m

Year to  
31 August 2021
£m

323.0
(475.9)
(380.1)
(533.0)
380.1

(152.9)

662.7
(463.2)
(328.9)
(129.4)
328.9

199.5

A measure of the cash generated by the Group outside cash flows 
relating to M&A and financing transactions, and excluding the impact of 
non-underlying transactions, which allows management to better assess 
the cash being generated by the business. A reconciliation to the Group 
cash flow is shown below:

Cash (used in)/generated from operations 
(per cash flow)
Purchase of tangible and intangible assets
Repayment of principal portion of lease 
liabilities
Net interest paid
Dividends received
Net cash inflow relating to Employee 
Benefit Trust

Free cash flow before adjusting items

Impact of adjusting items (Note 2)
Adjusted free cash flow

Year to 
31 August 2022
£m

Year to  
31 August 2021
£m 

(120.4)

215.1

(182.9)
(26.3)

(10.2)
–
–

(339.8)

18.2
(321.6)

(157.1)
(23.9)

(5.5)
0.1
0.1

28.8

7.1
35.9

161

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Five-Year Financial Summary (unaudited)

Consolidated Statement of Comprehensive Income

Revenue

Cost of sales

Gross profit

Distribution costs

Administrative expenses

Other income

Operating profit/(loss) 

Finance income

Finance expense

Profit/(loss) before tax 

Income tax expense

Profit/(loss) from continuing operations 

Profit/(loss) for the year attributable to owners of the parent company 

Net translation movements offset in reserves

Net fair value gains/(losses) on derivative financial instruments

Income tax relating to these items

Other comprehensive income/(loss) for the year

Profit/(loss) attributable to:

Owners of the parent company

Non-controlling interest

Total comprehensive income/(loss) attributable to:

Owners of the parent company

Non-controlling interest

Earnings per share

Basic

Diluted

Year to 
31 August 
2018
£m

Year to 
31 August 
2019
£m

Year to 
31 August 
2020
£m

Year to 
31 August 
2021
£m

Year to 
31 August 
2022
£m

2,417.3 

2,733.5 

3,263.5

3,910.5

3,936.5

(1,180.2)

(1,399.2)

(1,716.1)

(2,134.1)

(2,219.0)

1,237.1

1,334.3

1,547.4

1,776.4

1,717.5

(380.8)

(754.4)

–

101.9

0.3

(0.2)

102.0

(19.6)

82.4

82.4

0.3

67.7

(12.8)

55.2

82.4

–

82.4

137.6

–

137.6

98.9p

98.0p

(415.6)

(883.6)

(444.6)

(509.5)

(523.7)

(951.7)

(1,076.8)

(1,224.2)

–

35.1

–

(2.0)

33.1

(8.5)

24.6

24.6

(0.8)

(14.9)

2.8

(12.9)

24.6

–

24.6

11.7

–

11.7

–

151.1

0.5

(9.5)

142.1

(28.8)

113.3

113.3

0.1

(13.9)

2.9

(10.9)

–

190.1

0.2

(13.2)

177.1

(48.7)

128.4

128.4

(0.5)

38.4

(8.1)

29.8

20.6

(9.8)

0.9

(23.0)

(31.9)

1.1

(30.8)

(30.8)

0.3

9.7

(3.9)

6.1

113.3

128.4

(30.8)

–

–

–

113.3

128.4

(30.8)

102.4

158.2

(24.7)

–

–

–

102.4

158.2

(24.7)

29.4p

29.4p

126.3p

125.6p

128.9p

128.5p

(30.9)p

(30.9)p

162

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022Consolidated Statement of Financial Position 

Non-current assets

Current assets

Total assets

Equity attributable to owners of the parent company

Current liabilities

Long-term liabilities

As at 
31 August 
2018
£m

503.4

503.6

As at 
31 August 
2019
£m

622.3

623.2

As at 
31 August 
2020 
£m

As at 
31 August 
2021 
£m

As at 
31 August 
2022 
£m

969.6

1,324.8

1,442.9

1,019.8

1,559.7

1,554.0

1,007.0

1,245.5

1,989.4

2,884.5

2,996.9

438.8

558.0

10.2

453.6

772.2

19.7

810.3

854.1

325.0

1,034.0

1,014.9

998.0

852.5

1,040.0

942.0

Total liabilities, capital and reserves

1,007.0

1,245.5

1,989.4

2,884.5

2,996.9

Consolidated Statement of Cash Flows 

Year to 
31 August 
2018
£m

Year to 
31 August 
2019
£m

Year to
31 August 
2020
£m

Net cash generated from/(used in) operating activities 

Net cash (used in)/generated from financing activities 

Net cash generated from/(used in) financing activities

Net movement in cash and cash equivalents

Opening cash and cash equivalents

Effect of exchange rates on cash and cash equivalents

Closing cash and cash equivalents

93.9

89.7

(212.7)

(221.6)

1.5

(117.3)

160.3

(0.3)

42.7

73.9

(58.0)

42.7

(0.2)

(15.5)

403.3

(116.1)

135.7

422.9

(15.5)

0.1

Year to
31 August 
2021
£m

215.1

(443.2)

483.4

255.3

407.5

Year to
31 August 
2022
£m

(120.4)

(182.0)

(37.4)

(339.8)

662.7

(0.1)

0.1

407.5

662.7

323.0

163

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022STRATEGIC REPORT

GOVERNANCE REPORT

FINANCIAL STATEMENTS

Company Information

Annual General Meeting
The AGM will be held at 12.00 noon on Wednesday, 11 January 2023 at:

Greater London House,
Hampstead Road, 
London NW1 7FB

Independent auditors
PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors 
40 Clarendon Road
Watford
Hertfordshire WD17 1JJ

The Notice of Meeting is available on our website setting out the 
business to be transacted.

Directors as at the date of this report
Jørgen Lindemann (Chair)
José Antonio Ramos Calamonte
Mat Dunn
Mai Fyfield
Karen Geary
Luke Jensen
Patrick Kennedy
Nick Robertson
Eugenia Ulasewicz

Company Secretary
Anna Suchopar

Registered office
Greater London House 
Hampstead Road
London NW1 7FB

Registered in England 
Company Number 4006623

Shareholder helpline
+44 (0)371 664 0300 

Lawyers
Slaughter and May 
1 Bunhill Row 
London EC1Y 8YY

Joint brokers
J.P. Morgan Cazenove
25 Bank Street 
London E14 5JP

Numis Securities Limited
45 Gresham Street
London EC2V 7BF

Berenberg
60 Threadneedle Street
London EC2R 8HP 

Financial PR
Headland Consultancy
Cannon Green
1 Suffolk Lane
London EC4R 0AX

Registrars
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds LS1 4DL

164

ASOS PLC    ANNUAL REPORT AND ACCOUNTS 2022 
 
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ASOS Plc
Greater London House 
Hampstead Road 
London
NW1 7FB
United Kingdom
Tel: +44 (0)20 7756 1000

Company information
Registered in England 4006623 
VAT number: 788 6225 77