From the CEO
Dear Baidu Shareholders,
As I write my second letter to you all, I cannot help but feel proud of the efforts and
accomplishments of everyone here at Baidu. Now in our seventh year, our mission remains
the same as when we started — to provide the best way for people to find information.
This mission has guided us through our daily business decisions and helped us extend our
leadership position so that we find ourselves here today, leading the pack and looking towards
even more successes in the future.
Last year was about growth and investment. Our revenues reached record highs. Our
net income surpassed expectations. Our product line saw innovative improvements and
expansions. And perhaps most significantly, the Chinese people once again chose us as the
search engine they depend on most. We have achieved leadership in this market not only due
to our superior search technology, but also because of our commitment to listening to user
needs and creating the innovative products that meet them. Chinese online users voted Baidu
the number one search engine in China for the second year running1 and their loyalty drove
our market share to over 60% of the Chinese online search market2 and it is exciting to note
that our market share is still growing. For this, we have our dedicated employees and you, our
shareholders, to thank.
1. Source: Credit Suisse China Consumer Survey
2. Source: iResearch, October 2006 Report
1
Last year was also about investment. As we solidified our leadership in 2006, we took the
opportunity to push forward with investments in a number of important strategic initiatives.
We improved our monetization model by introducing dynamic bidding and improving the
relevancy of online searches, and we switched to direct sales in Beijing to enhance customer
service and to ensure long-term financial rewards. While both of these initiatives required a
short period adjustment for our online marketing customers, we have no doubt that they will
contribute to the continued growth of our business over the long term. Towards the end of
2006, we also announced our plan to expand into the Japanese online search market. I am
confident that we will establish a quality alternative in Japan soon and we look forward to
growth in the long term.
We believe that success in Internet search and online marketing in China requires focus,
particularly on technological leadership, local insight and effective execution. At Baidu, in
order to maintain this focus we have made it a priority to attract and retain highly qualified
R&D personnel, encourage a culture of listening to our customers, and dedicate resources to
developing an experienced management team. The rewards we’re reaping today are a result
of the work we’ve poured into making the above visions become realities, to the point where
Baidu is setting the benchmark in all of these areas.
Of course, one of the most exciting aspects of developing a web business in China is the
enormous potential of the market. By the end of 2006, we had 137 million Internet users
here, only representing around 10 percent of the total population3. Every day, more Chinese
people sign online for the first time, and when they do Baidu is there to help them navigate
the Internet. This influx of new users will also drive growth in China’s paid search market as
will the growth in advertisers. In the fourth quarter of 2006 we served over 108,000 online
marketing customers, which represent less than 1% of China’s 20 million4 plus small and
medium enterprises. In addition, with the growth in credit card use and the strengthening of
the online payment infrastructure in China, we believe e-commerce transactions will increase
dramatically and the market for online search advertising will grow in tandem. Looking ahead,
I cannot begin to express how excited we are when we consider the opportunities the world’s
second largest pool of Internet users and the enterprising Chinese market has to offer.
3. Source: CNNIC, January 2007 Report
4. Source: iResearch, January 2006 Report
2
In the remaining part of this letter I want to describe Baidu’s 2006 progress in greater detail
and also take a brief look at the year’s financials.
FINANCIAL HIGHLIGHTS
With the solid foundation gained from our initial public offering in August 2005 and
consistently strong financial results, we have continued our commitment to making long-
term investments in innovation, IT infrastructure, distribution networks and human resources.
These investments have helped to fuel our growth and provided exceptional value for our
shareholders.
Our financial growth was exceptional in 2006, with full year 2006 total revenue reaching
RMB838 million, growing 162 percent over 2005, and full year net income increasing over 530
percent year-over-year to RMB302 million.
For the year ended December 31
Total Revenues
Net Income
Net Income (excl. SBC)1
Adjusted EBITDA2
Basic EPS
Diluted EPS
Basic EPS (excl. SBC)3
Diluted EPS (excl. SBC)4
FY 2006
838
302
345
382
9.06
8.75
10.51
10.14
FY 2005
319
48
81
103
2.40
1.49
4.10
2.53
Y-o-Y %Growth
162%
534%
326%
270%
278%
487%
156%
301%
(Amounts in millions of RMB, except per share information)
PRODUCT & TECHONLOGY
At the core of our success is our drive to connect with Chinese online users, developing the
Non-GAAP Measures:
1. Net Income excluding share-based compensation expenses
2. Adjusted EBITDA defined as earnings before interest, taxes, depreciation, amortization, other non-operating income and
share-based compensation expenses
3. Basic EPS excluding share-based compensation expenses
4. Diluted EPS excluding share-based compensation expenses
3
products and services that will best serve their needs and improve user experience. In 2006,
aside from refining our traditional web search, we also launched a host of new products that
cater to the unique requirements of China’s online communities. Some of these products and
services are Baidu Government Search, University Search, Baidu Index, Youth Search, Baidu
Greetings, Baidu Map, Baidu Currency, Ancient Literature Search, Postal Code Search, Baidu
Blog Search and Baidu Favorites. All of these products and services allow users to find what
they need faster and more effectively.
We are committed to ensuring that these new products reflect the needs of our users and
enhance user experience. As such, we have established numerous channels that allow us
to collect user feedback and improve our offerings. We are also modifying our most popular
offerings so they can be accessed by mobile phones, WAP devices and other non-traditional
means. These features will allow busy people to keep themselves plugged into Baidu’s network
while they are on the go.
Online community building and leveraging the collective wisdom of users is another area
that we are excited to be entering. In 2006 we launched knowledge-based search products,
including Baidu Knows, Baidu Post Bar and Baidu Encyclopedia, all of which have been strong
traffic drivers. By the end of 2006, our Baidu Knows platform hosted well over 14 million
answered questions, becoming the most popular knowledge search site in China.
Tapping into the increasingly popular Internet “blogosphere,” in July of 2006 we introduced
Baidu Space, which allows users to create personal homepages with blogs and photo albums
and engage in social networking functions while integrating the functionality of other Baidu
search products. This service, which helps users stay connected while searching online, saw
over 100,000 users register within the first day of its launch.
SALES & DISTRIBUTION
While we enhanced the online search experience for our users, we also took concrete steps
to ensure that our online marketing customers receive the dedicated service they deserve.
We achieved this primarily through expansion and improvement of our dual pronged sales
4
network, which leverages direct sales forces in major cities and third-party distributors in
other less developed locations.
In Beijing, where the number of Internet users topped 30 percent of the population for the
first time, we successfully transitioned to a direct sales force, ramping up our drive to hire
and train new direct sales staff across the board. We are confident that our customers will
appreciate direct access to our in-house sales and service team and we expect that this will be
reflected in our future results.
Improving customer service quality is one of our central strategies for both building and
educating our customer base and increasing average spending per customer. Through 2006,
we continued to improve the ability of our distributors to serve our customers. Our open
communication channels and quick response times ensure that all our customers receive a
high level of service. This commitment to service helped us to increase the number of active
online marketing customers served in the fourth quarter of 2006 to over 108,000 from around
63,000 in the fourth quarter of 2005.
IMPROVING OUR MONETIZATION
During 2006 we undertook two important initiatives to refine our P4P online marketing
platform and improve our monetization algorithms. First, in June, we removed the original
minimum bid price for keywords and adopted a dynamic bidding mechanism. By letting an
algorithm determine the starting bid, our new pricing system better reflects the true value of
different keywords.
Following that, in September we introduced an intelligent ranking system that aims to provide
better user experience and increased customer ROI by incorporating the ‘quality’ of a keyword
into the ranking algorithm for sponsored listings. We are confident that as users see greater
relevance in their search results and our online marketing customers receive higher quality
hits, these changes will produce strong revenue growth over the long term. Over the course
of 2006 our revenue per online customer climbed to RMB2,500 from RMB1,773 in the fourth
quarter of 2005.
5
While the market gradually matures, we will continue to refine our P4P system in order to
deliver the highest return on investment for our customers.
STRATEGIC PARTNERSHIPS
2006 was also a year for building strategic partnerships with other global content and
technology leaders. As the leader in China’s online search market, Baidu is clearly the partner
of choice and we believe that these relationships will prove to provide even better and more
extensive resources for our users, while allowing Baidu to explore new areas for growth.
One significant development was the launch of an initiative with Nokia to bring Baidu’s most
popular search services to China’s mobile users. We also began partnerships with global
industry leaders including Intel, IBM and Hewlett Packard to explore innovative ways that
search can be integrated into other traditional and non-traditional devices.
We expanded our digital entertainment offerings through collaborations with EMI to launch
an advertising-supported online music streaming service and MTV Networks to stream and
download digital video music and entertainment content. We also formed a strategic alliance
with Microsoft to display Baidu’s sponsored listings on various Microsoft properties. These
landmark initiatives are already expanding the wealth of available content for our users and
helping to extend Baidu’s reach on the Internet.
These partnerships with international content providers are testimony to Baidu’s leadership
in the Chinese online search industry and we are confident that we will help drive value for
our partners. We will continue to explore strategic partnerships that enhance our core user
experience and provide new opportunities to generate revenue.
EXPANDING INTO JAPAN
2007 also brings an exciting new addition to our business development strategy as we
6
endeavor to take Baidu’s experience and expertise in search to Japan. We are committed to
investing the resources necessary to develop a quality search offering for Japanese users.
We believe there is significant opportunity to develop search services that better address
the needs of Japanese users. We are also confident that with our proven strength in Chinese
language search and our focus on delivering the best tools to find information online, we will
be able to provide Japanese users with a quality alternative to existing search engines.
FOSTERING TALENT
People have always been at the heart of a successful technology company and Baidu is no
exception. We are dedicated to building our world-class R&D team by hiring and developing
the best available talent. During 2006, we launched a series of events to attract top
graduates, including the National Campus Relationship Building Project and the 2006 Baidu
Star Programming Contest. We also became the first Chinese Internet company to be granted
qualification to host a post-doctorate research station. We believe the young talent emerging
from China’s universities today has the potential to innovate in ways we have yet to imagine,
and we will continue to reach out to this group of people to build our team.
We also have a host of training programs, incentives and opportunities for our employees to
grow within our company. In fact, three of the newest members of our senior management
team were promoted from internal positions. We pride ourselves on creating a great place
to work and grow, and we will continue to build Baidu as a platform to develop the next
generation of IT leaders.
SUPPORTING OUR COMMUNITY
Along with developing our business, Baidu is also committed to contributing to society and
we are constantly looking for ways to give back to our community. In 2006, we actively
participated in a number of initiatives that supported worthy causes such as environmental
protection, education and healthcare. In one case, our participation included a donation of
7
over RMB1million towards the ecological development of Hebei province. In addition, Baidu
collaborated with the national Hope Project that assists disadvantaged children return to
school; supported the Pink Ribbon Breast Cancer Awareness campaign; jointly established an
Aids education program in rural China; donated books to under-privileged primary schools in
Gansu province; and sponsored Bicycle Riding Week in Beijing among other projects. As we
grow and prosper, Baidu will stay engaged in making valuable contributions to the healthy
development of our society.
2007 OUTLOOK
Since our successful listing on NASDAQ in 2005, we have been dedicated to delivering the
best user search experience in Chinese language search and creating exceptional value for our
shareholders. However, we refuse to let our past accomplishments stand alone and define who
we are. We will continue to carefully study consumer trends to determine emerging needs,
and will develop the services that will keep us at the forefront of online search innovation.
On behalf of everyone at Baidu, I am grateful to all who have helped us get where we are
today. With your continued support, we look forward to leading the way in Chinese Internet
search for many years to come.
Sincerely,
Robin Li
Chairman and CEO
Baidu.com, Inc.
8
Simple and focused, striving for excellence
BAIDU
FORM 20-F
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 20-F
(Mark One)
(cid:0)
Registration statement pursuant to Section 12(b) or 12(g) of the Securities Exchange Act of 1934
⌧
(cid:0)
(cid:0)
or
Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended December 31, 2006.
or
Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the transition period from to
or
Shell company report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of event requiring this shell company report
Commission file number: 000-51469
BAIDU.COM, INC.
(Exact name of Registrant as specified in its charter)
N/A
(Translation of Registrant’s name into English)
Cayman Islands
(Jurisdiction of incorporation or organization)
12/F, Ideal International Plaza
No. 58 West-North 4th Ring,
Beijing, 100080, People’s Republic of China
(Address of principal executive offices)
Securities registered or to be registered pursuant to Section 12(b) of the Act:
Title of Each Class
American depositary shares, each
representing one Class A ordinary share, par value
US$0.00005 per share
Name of Each Exchange on Which Registered
The NASDAQ Stock Market LLC
(The NASDAQ Global Market)
BAIDU
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Securities registered or to be registered pursuant to Section 12(g) of the Act:
None
(Title of Class)
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:
None
(Title of Class)
Indicate the number of outstanding shares of each of the Issuer’s classes of capital or common stock as of the close of the period
covered by the annual report.
22,574,381 Class A ordinary shares and 11,130,018 Class B ordinary shares, par value US$0.00005 per share.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
⌧
(cid:2)
Act. Yes
No
If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to
(cid:2)
⌧
Section 13 or 15(d) of the Securities Exchange Act of 1934. Yes
No
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes
No
⌧
(cid:2)
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See
definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):
(cid:2)
⌧
(cid:2)
Large accelerated filer
Accelerated filer
Non-accelerated filer
Indicate by check mark which financial statement item the registrant has elected to follow. Item 17
(cid:2)
Item 18
⌧
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the
(cid:2)
⌧
Exchange Act). Yes
No
(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS)
Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d)
of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a
court. Yes
No
(cid:2)
(cid:2)
BAIDU
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TABLE OF CONTENTS
INTRODUCTION
PART I
Item 1.
Identity of Directors, Senior Management and Advisers
Item 2.
Offer Statistics and Expected Timetable
Item 3.
Key Information
Item 4.
Information on the Company
Item 4A Unresolved Staff Comments
Item 5.
Operating and Financial Review and Prospects
Item 6.
Directors, Senior Management and Employees
Item 7.
Major Shareholders and Related Party Transactions
Item 8.
Financial Information
Item 9.
The Offer and Listing
Item 10. Additional Information
Item 11. Quantitative and Qualitative Disclosures About Market Risk
Item 12. Description of Securities Other than Equity Securities
PART II
Item 13. Defaults, Dividend Arrearages and Delinquencies
Item 14. Material Modifications to the Rights of Security Holders and Use of Proceeds
Item 15. Controls and Procedures
Item 16A Audit Committee Financial Expert
Item 16B Code of Ethics
Item 16C Principal Accountant Fees and Services
Item 16D Exemptions from The Listing Standards for Audit Committees
Item 16E Purchases of Equity Securities by The Issuer and Affiliated Purchasers
PART III
Item 17. Financial Statements
Item 18. Financial Statements
Item 19. Exhibits
2
3
5
5
5
5
38
62
62
83
93
96
97
98
105
106
106
106
106
107
107
108
108
109
109
109
109
109
109
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In this annual report, except where the context otherwise requires and for purposes of this annual report only:
•
“we,” “us,” “our company,” “our,” and “Baidu” refer to Baidu.com, Inc., its subsidiaries, and, in the context of describing
our operations and consolidated financial information, also include Baidu Netcom and Beijing Perusal;
“Baidu Online” refers to Baidu Online Network Technology (Beijing) Co., Ltd., our wholly-owned subsidiary in China;
•
•
•
•
•
•
•
•
•
•
“Baidu China” refers to Baidu (China) Co., Ltd., our wholly-owned subsidiary in China;
“Baidu Times” refers to Baidu.com Times Technology (Beijing) Co., Ltd, our wholly-owned subsidiary in China;
“Baidu Netcom” refers to Baidu Netcom Science Technology Co., Ltd., our consolidated affiliated Chinese entity;
“Beijing Perusal” refers to Beijing Perusal Technology Co., Ltd., our consolidated affiliated Chinese entity;
“user traffic” or “traffic” refers generally to page views and the reach of a website; when used in the context of Alexa.com
website traffic rankings, “user traffic” refers to the geometric mean of the “page views” and the “reach” of a website
averaged over a specified period of time; page views measure the number of web pages viewed by Internet users over a
specified period of time except that multiple page views of the same page viewed by the same user on the same day are
counted only once; reach measures the number of Internet users and is typically expressed as the percentage of all Internet
users who visit a given website over a specified period of time;
“China” or “PRC” refers to the People’s Republic of China, and solely for the purpose of this annual report, excluding
Taiwan, Hong Kong and Macau;
“shares” or “ordinary shares” refers to our ordinary shares which include both Class A ordinary shares and Class B
ordinary shares; “convertible preferred shares” refers to and includes our Series A, Series B and Series C redeemable
convertible preferred shares, all of which were converted into the same number of Class B ordinary shares upon the
completion of our initial public offering on August 10, 2005; “preferred shares” refers to our preferred shares, none of
which is issued and outstanding.
“ADSs” refers to our American depositary shares, each of which represents one Class A ordinary share, and “ADRs” refers
to the American depositary receipts that evidence our ADSs;
“GAAP” refers to general accepted accounting principles in the United States;
3
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•
•
•
all references to “RMB” or “Renminbi” are to the legal currency of China and all references to “$,” “dollars,” “US$” and
“U.S. dollars” are to the legal currency of the United States;
all discrepancies in any table between the amounts identified as total amounts and the sum of the amounts listed therein are
due to rounding; and
the conversion of RMB into U.S. dollars in this annual report is based on the noon buying rate in The City of New York for
cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York. Unless otherwise
noted, all translations from RMB to U.S. dollars and from U.S. dollars to RMB in this annual report were made at a rate of
RMB7.8041 to US$1.00, the noon buying rate in effect as of December 29, 2006.
This annual report on Form 20-F includes our audited consolidated statements of income data for the years ended December 31,
2004, 2005 and 2006, and audited consolidated balance sheet data as of December 31, 2005 and 2006.
On August 5, 2005, we listed our ADSs on The Nasdaq National Market, which has been renamed The Nasdaq Global Market,
or Nasdaq, under the symbol “BIDU.” We and certain selling shareholders of our company completed the initial public offering of
4,604,224 ADSs, each representing one Class A ordinary share, par value US$0.00005 per share, on August 10, 2005.
FORWARD-LOOKING INFORMATION
This annual report on Form 20-F contains statements of a forward-looking nature. These statements are made under the “safe
harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements
by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to” or
other similar expressions. We have based these forward-looking statements largely on our current expectations and projections about
future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and
financial needs. These forward-looking statements include:
•
•
•
•
•
•
•
our anticipated growth strategies;
our future business development, results of operations and financial condition;
our ability to attract and retain users and customers;
the outcome of ongoing or any future litigation, including those relating to copyright or other intellectual property rights;
competition in the Chinese language and Japanese language Internet search markets;
the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in
China; and
PRC governmental policies relating to the Internet and Internet search providers.
4
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We would like to caution you not to place undue reliance on forward-looking statements and you should read these statements in
conjunction with the risk factors disclosed in Item 3D. of this annual report, “Key Information — Risk Factors.” Those risks are not
exhaustive. We operate in an emerging and evolving environment. New risk factors emerge from time to time and it is impossible for
our management to predict all risk factors, nor can we assess the impact of all factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statement.
We do not undertake any obligation to update or revise the forward-looking statements except as required under applicable law.
Item 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
Not Applicable.
Item 2. OFFER STATISTICS AND EXPECTED TIMETABLE
PART I
Not Applicable.
Item 3. KEY INFORMATION
A. Selected Financial Data
The following table presents the selected consolidated financial information for our company. The selected consolidated
statements of income data for the three years ended December 31, 2004, 2005 and 2006 and the consolidated balance sheet data as of
December 31, 2005 and 2006 have been derived from our audited consolidated financial statements, which are included in this annual
report beginning on page F-1. Our historical results do not necessarily indicate results expected for any future periods. The selected
consolidated financial data should be read in conjunction with, and are qualified in their entirety by reference to, our audited
consolidated financial statements and related notes and “Item 5. Operating and Financial Review and Prospects” below.
Our audited consolidated financial statements are prepared and presented in accordance with U.S. GAAP. Our selected
consolidated statements of income data for the years ended December 31, 2002 and 2003 and our consolidated balance sheet data as
of December 31, 2003 and 2004 have been derived from our audited consolidated financial statements, which are not included in this
annual report. Our selected consolidated balance sheet data as of December 31, 2002 have been derived from our unaudited
consolidated balance sheet as of December 31, 2002, which is not included in this annual report, but which has been prepared on the
same basis as our audited consolidated financial statements.
For the Year Ended December 31,
(in thousands except per share and per ADS data)
Consolidated Statements of Income Data:
Revenues:
Online marketing services
Other services
2002
RMB RMB RMB RMB RMB
2003
2005
2004
2006
US$
4,292 31,775 106,854 307,363 828,484 106,160
1,199
6,728 8,796 10,597 11,852
9,354
5
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(in thousands except per share and per ADS data)
Total revenues
Operating costs and expenses:
Cost of revenues
Selling, general and administrative
Research and development
Total operating costs and expenses
Operating (loss)/profit
Interest income
Other income (expense), net
Taxation
Cumulative effect of change in accounting principle
Net (loss)/income
Net (loss)/income per ordinary share and per ADS:
Basic
Diluted
Weighted average number of ordinary shares used in per share
calculations:
Basic
Diluted
Pro forma net earnings per share on an as converted basis for Class A
and Class B ordinary shares (unaudited)(1)
Basic
Diluted
Pro forma weighted average aggregate number of ordinary shares on an
as converted basis used in per share calculations for Class A and
Class B ordinary shares (unaudited)(1)
Basic
Diluted
For the Year Ended December 31,
2002
2003
RMB RMB
11,020
40,571
2004
RMB
2005
RMB
2006
RMB
US$
117,451 319,215 837,838 107,359
(44,200)
(41,192) (104,401) (245,489) (31,456)
(10,328) (23,284)
(50,724) (134,771) (250,240) (32,065)
(14,985) (19,599)
(4,750)
(79,231) (10,153)
(14,531)
(6,983)
(30,063) (49,866) (106,447) (283,372) (574,960) (73,674)
35,843 262,878 33,685
(19,043)
5,438
42,443
13,580
586
525
93
4,098
(120)
(1,570)
(12,256)
(1,911)
590
4,603
—
47,605 301,766 38,668
— —
— —
(8,885)
(18,577)
11,004
1,135
347
(481)
—
12,005
(9,295)
325
85
(2.44)
(2.44)
(0.87)
(0.87)
1.09
0.43
2.40
1.49
9.06
8.75
1.16
1.12
7,622 10,189
7,622 10,189
10,983
28,124
19,808
32,044
33,291 33,291
34,507 34,507
0.45
0.43
1.58
1.49
9.06
8.75
1.16
1.12
26,696
28,124
30,214
32,044
33,291
33,291
34,507 34,507
(1) As holders of Class A and Class B ordinary shares have the same dividend right and the same participation right in our
undistributed earnings, the basic and diluted pro forma earnings per share of Class A and Class B ordinary shares are the same
for all the periods presented.
(in thousands)
Consolidated Balance Sheets Data:
Cash and cash equivalents
Total assets
Total liabilities
Redeemable convertible preferred shares
Total shareholders’ (deficit) / equity
Total liabilities, redeemable convertible preferred shares and
shareholders’ equity
2002
RMB
2003
RMB
As of December 31,
2004
RMB
2005
RMB
2006
RMB
US$
900,593 1,136,274 145,600
58,009 62,825 200,196
67,549 76,703 262,206 1,136,423 1,668,077 213,743
131,370 310,816 39,827
— —
(3,338) 1,005,053 1,357,261 173,916
6,781 19,639 54,192
91,622 91,622 211,352
(30,854) (34,558)
—
67,549 76,703 262,206 1,136,423 1,668,077 213,743
6
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PD002
9.6.18
HKG chaum0hk
HKG
30-May-2007 03:38 EST
ˆ15GLYFY8FCBFPSG]Š
2*
0C
15GLYFY8FCBFPSG
20129 TX 7
HTM
ESS
Page 1 of 1
Exchange Rate Information
Our business is primarily conducted in China and all of our revenues are denominated in RMB. However, periodic reports made
to shareholders will include current period amounts translated into U.S. dollars using the then current exchange rates, for the
convenience of the readers. The conversion of RMB into U.S. dollars in this annual report is based on the noon buying rate in The
City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York. Unless
otherwise noted, all translations from RMB to U.S. dollars and from U.S. dollars to RMB in this annual report were made at a rate of
RMB7.8041 to US$1.00, the noon buying rate in effect as of December 29, 2006. We make no representation that any RMB or U.S.
dollar amounts could have been, or could be, converted into U.S. dollars or RMB, as the case may be, at any particular rate, or at all.
The PRC government imposes control over its foreign currency reserves in part through direct regulation of the conversion of RMB
into foreign exchange and through restrictions on foreign trade. On May 29, 2007, the noon buying rate was RMB7.6514 to US$1.00.
The following table sets forth information concerning exchange rates between the RMB and the U.S. dollar for the periods
indicated.
Period
2002
2003
2004
2005
2006
2007
November
December
January
February
March
April
May (through May 29, 2007)
Noon Buying Rate
Period-End Average (1)
Low
High
(RMB per U.S. Dollar)
8.2800
8.2767
8.2765
8.0702
7.8041
7.8340
7.8041
7.7714
7.7410
7.7232
7.7090
7.6514
8.2772 8.2800 8.2700
8.2771 8.2800 8.2765
8.2768 8.2771 8.2765
8.1826 8.2765 8.0702
7.9579 8.0702 7.8041
7.8622 7.8750 7.8303
7.8219 7.8350 7.8041
7.7876 7.8127 7.7705
7.7502 7.7632 7.7410
7.7369 7.7454 7.7232
7.7247 7.7345 7.7090
7.6801 7.7065 7.6490
(1) Annual averages are calculated using the average of month-end rates of the relevant year. Monthly averages are calculated
using the average of the daily rates during the relevant period.
7
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
B. Capitalization and Indebtedness
Not Applicable.
C. Reasons for the Offer and Use of Proceeds
Not Applicable.
28-May-2007 05:18 EST
ˆ15GLYFY5SDD7R=6wŠ
1*
0C
15GLYFY5SDD7R=6
20129 TX 8
HTM
IFV
Page 1 of 1
D. Risk Factors
Risks Related to Our Business
Our limited operating history makes it difficult to evaluate our future prospects and results of operations.
We have a limited operating history. We commenced operations in 2000 and first achieved profitability in the quarter ended
March 31, 2004. Accordingly, you should consider our future prospects in light of the risks and uncertainties experienced by early
stage companies in evolving industries such as the Internet industry in China. Some of these risks and uncertainties relate to our
ability to:
•
•
•
•
•
•
•
•
•
•
•
maintain our leading position in the Internet search market in China;
successfully enter and build profitable operations in the Internet search market in Japan;
offer new and innovative products and services to attract and retain a larger user base;
attract additional customers and increase spending per customer;
increase awareness of our brand and continue to develop user and customer loyalty;
respond to competitive market conditions;
respond to changes in the regulatory environment;
manage risks associated with intellectual property rights;
maintain effective control of our costs and expenses;
attract, retain and motivate qualified personnel; and
upgrade our technology to support increased traffic and expanded services.
If we are unsuccessful in addressing any of these risks and uncertainties, our business may be materially and adversely affected.
8
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:46 EST
ˆ15GLYFY8BZD19DG?Š
4*
0C
15GLYFY8BZD19DG
20129 TX 9
HTM
ESS
Page 1 of 1
We sustained losses in the past and our historical financial information may not be representative of our future results of
operations.
We began achieving profitability in the quarter ended March 31, 2004. We have experienced growth in recent periods in part
due to the growth in China’s online marketing industry, which may not be representative of future growth or be sustainable. We
cannot assure you that our historical financial information is indicative of our future operating results or future financial performance,
or that our profitability will be sustained.
If the Internet and, in particular, online marketing are not broadly adopted in China, our ability to increase revenue and sustain
profitability could be materially and adversely affected.
The use of the Internet as a marketing channel is at an early stage in China. Internet and broadband penetration rates in China are
both relatively low compared to those in most developed countries. Many of our current and potential customers have limited
experience with the Internet as a marketing channel, and have not historically devoted a significant portion of their marketing budgets
to online marketing and promotion. As a result, they may not consider the Internet effective in promoting their products and services
as compared to traditional print and broadcast media. Our ability to generate significant revenues may be negatively impacted by a
number of factors, many of which are beyond our control, including:
•
•
•
•
•
•
difficulties associated with developing a larger user base with demographic characteristics attractive to customers;
increased competition and potential downward pressure on online marketing prices;
higher customer acquisition costs due in part to small to medium-sized enterprises’ (“SMEs”) limited experience with the
Internet as a marketing channel;
failure to develop an independent and reliable means of verifying online traffic;
ineffectiveness of our online marketing delivery, tracking and reporting systems; and
lack of increase in Internet usage in China.
We face significant competition and may suffer from a loss of users and customers as a result.
We face significant competition in almost every aspect of our business, particularly from other companies that seek to provide
Internet search services to users and provide online marketing services to customers. Our main competitors include U.S.-based
Internet search providers such as Google and Yahoo! and Chinese Internet companies. These Chinese competitors include Internet
portals such as Netease, Sina, Sohu and Tencent, other Internet search service providers such as Sougou, Yisou, Sousou, Zhongsou
and Youdao, and business-to-business, or B2B, service providers such as Alibaba. We compete with these entities for both users and
9
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:19 EST
ˆ15GLYFY8BY94C6GlŠ
3*
0C
15GLYFY8BY94C6G
20129 TX 10
HTM
ESS
Page 1 of 1
customers on the basis of user traffic, quality (relevance) and quantity (index size) of the search results, availability and ease of use of
products and services, the number of customers, distribution channels and the number of associated third-party websites. In addition,
we may face greater competition from our U.S.-based competitors as a result of, among other things, a relaxation on the foreign
ownership restrictions of PRC Internet content and advertising companies, improvements in online payment systems and Internet
infrastructure in China and our U.S.-based competitors’ increased business activities in China.
Many of these competitors have significantly greater financial resources than we do. They also have longer operating histories
and more experience in attracting and retaining users and managing customers than we do. They may use their experience and
resources to compete with us in a variety of ways, including by competing more heavily for users, customers, distributors and
networks of third-party websites, investing more heavily in research and development and making acquisitions. If any of our
competitors provides comparable or better Chinese language search experience, our user traffic could decline significantly. Any such
decline in traffic could weaken our brand, result in loss of customers and users and have a material adverse effect on our results of
operations.
We also face competition from other types of advertising media, such as newspapers, magazines, yellow pages, billboards and
other forms of outdoor media, television and radio. Most large companies in China allocate, and will likely continue to allocate, most
of their marketing budgets to traditional advertising media and only a small portion of their budgets to online marketing and other
forms of advertising media. If these companies do not devote a larger portion of their marketing budgets to online marketing services
provided by us, or if our existing customers reduce the amount they spend on online marketing, our results of operations and future
growth prospects could be adversely affected.
Our business depends on a strong brand, and if we are not able to maintain and enhance our brand, our business and operating
results may be harmed.
We believe that our brand “Baidu” has contributed significantly to the success of our business. We also believe that maintaining
and enhancing the “Baidu” brand is critical to increasing our users, customers and Baidu Union members. As our market becomes
increasingly competitive, maintaining and enhancing our brand will depend largely on our ability to remain as an Internet search
leader in China, which may be increasingly difficult and expensive.
Historically, we developed our user base primarily by word-of-mouth and incurred limited brand promotion expenses. Our
initial public offering in 2005 has significantly enhanced our brand recognition. We are also continuing our brand promotion efforts
which we started approximately two years ago, but we cannot assure you that our new marketing efforts will be successful in further
promoting our brand. If we fail to promote and maintain the “Baidu” brand, or if we incur excessive expenses in this effort, our
business and results of operations could be materially and adversely affected.
If we fail to continue to innovate and provide relevant products and services, we may not be able to generate sufficient user traffic
levels to remain competitive.
Our success depends on providing products and services that enable users to have a high-quality Internet experience. We must
continue to invest significant resources in research and development to enhance our Internet search technology and our existing
10
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:19 EST
ˆ15GLYFY8BY9QP4GRŠ
3*
0C
15GLYFY8BY9QP4G
20129 TX 11
HTM
ESS
Page 1 of 1
products and services and introduce additional high quality products and services to attract and retain users and compete against our
competitors. If we are unable to anticipate user preferences or industry changes, or if we are unable to modify our products and
services on a timely basis, we may lose users and customers. Our operating results may also suffer if our innovations do not respond
to the needs of our users and customers, are not appropriately timed with market opportunities or are not effectively brought to
market. As search technology continues to develop, our competitors may be able to offer search results that are, or that are perceived
to be, substantially similar to or better than those generated by our search services. This may force us to expend significant resources
in order to remain competitive.
If we fail to keep up with rapid technological changes, our future success may be adversely affected.
The online marketing industry is subject to rapid technological changes. Our future success will depend on our ability to respond
to rapidly changing technologies, adapt our services to evolving industry standards and improve the performance and reliability of our
services. Our failure to adapt to such changes could harm our business. New marketing media could also adversely affect us. For
example, the number of people accessing the Internet through devices other than personal computers, including mobile telephones
and hand-held devices, has increased in recent years. If we are slow to develop products and technologies that are more compatible
with non-PC communications devices, or if the products and services we develop for people accessing the Internet through non-PC
communication devices do not meet their needs, we may not be successful in capturing a significant share of this increasingly
important market for media and other services. In addition, the widespread adoption of new Internet, networking or
telecommunications technologies or other technological changes could require substantial expenditures to modify or adapt our
products, services or infrastructure. If we fail to keep up with rapid technological changes to remain competitive in our rapidly
evolving industry, our future success may be adversely affected.
We may face intellectual property infringement claims and other related claims that could be time-consuming and costly to defend
and may result in our inability to continue providing certain of our existing services.
Internet, technology and media companies are frequently involved in litigation based on allegations of infringement of
intellectual property rights, unfair competition, invasion of privacy, defamation and other violations of other parties’ rights. The
validity, enforceability and scope of protection of intellectual property in Internet-related industries, particularly in China, are
uncertain and still evolving. In addition, many parties are actively developing and seeking protection for Internet-related technologies,
including seeking patent protection. There may be patents issued or pending that are held by others that cover significant aspects of
our technologies, products, business methods or services. As we face increasing competition and as litigation becomes more common
in China in resolving commercial disputes, we face a higher risk of being the subject of intellectual property infringement claims.
Our products and services link to materials in which third parties may claim ownership of trademarks, copyrights or other rights.
From time to time, we may be subject to trademark or copyright infringement or related claims, in China and/or internationally. For
11
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:19 EST
ˆ15GLYFY8BY9=V3GpŠ
3*
0C
15GLYFY8BY9=V3G
20129 TX 12
HTM
ESS
Page 1 of 1
example, we provide search engine facilities capable of finding and accessing links to downloadable MP3 music, movies, images and
other multimedia files and/or other items hosted on third-party websites, which may be protected by copyright, including search
facilities enabling our users to search for MP3 music files in various ways such as by artist, title, or via lists of most-searched-for
titles and artists.
In the United States, the legal standards for determining indirect liability for copyright infringement have been strengthened by
the United States Supreme Court in the decision Metro-Goldwyn-Mayer Studios Inc. v. Grokster, Ltd., et al., 125 S. Ct. 2764 (2005),
or Grokster. The implications of the Grokster decision for search engine services, such as our MP3 search service, are uncertain and
may increase the risk of legal liability. Although we conduct our business operations outside the United States, we may be subject to
U.S. copyright laws, including the legal standards established by Grokster, by virtue of our listing on the Nasdaq, the ownership of
our ADSs or ordinary shares by U.S. investors, the extraterritorial application of U.S. law by U.S. courts or otherwise. Moreover, we
cannot assure you that Grokster will not influence the legal standards for determining indirect copyright infringement in other
jurisdictions, including China.
In China, Beijing No. 2 Intermediate People’s Court recently ruled against a subsidiary of Alibaba in the copyright infringement
case brought by eleven record companies. According to the court, Alibaba’s provision of links to downloadable MP3 and online-
listening sites does not constitute illegal copy and dissemination of music production through network. However, the court was of the
view that Alibaba was negligent in its failure to remove all links to the infringing content upon receipt of notice of copyright holders,
including those links with infringing content that Alibaba should have known, and demanded Alibaba to remove all such links with
infringing content and pay a monetary compensation to the record companies. Alibaba has indicated that it will appeal the ruling.
In light of the Grokster and Alibaba cases and the associated publicity, copyright owners may monitor their copyrighted
materials more closely worldwide and in China and may seek to enforce their rights under theories of indirect liability, constructive
knowledge of infringing content or otherwise. As a result, we may face increased risks of being subject to copyright infringement
claims relating to our MP3 search service. Furthermore, this same consideration may also lead to decreased availability of third-party
MP3 websites. A significant portion of our traffic is generated by users of our MP3 search service. According to Alexa.com, 12% of
our traffic went to mp3.baidu.com, our MP3 search platform, as of March 31, 2007. Should we face (as a result of the foregoing
considerations or otherwise) a need or decision to substantially modify, limit, or terminate our MP3 search service, our business,
financial condition or results of operations could be materially and adversely affected.
As do many Internet websites, we host certain song lyrics on our websites which may be protected by copyright. As a result, we
may be subject to copyright infringement claims. We have received notice letters from parties asserting trademark and copyright
infringement claims against us. Moreover, we may be subject to administrative actions brought by the PRC State Copyright Bureau
for alleged copyright infringement, and as a result may be subject to fines and/or other penalties and be required to discontinue
infringing activities. In addition, we provide links to images of celebrities and other persons, and may face claims for
misappropriation of publicity rights. Finally, since a substantial portion of our search results links to MP3 files and other materials in
which third parties may claim to own trademarks, copyrights or publicity rights and since we host certain song lyrics on our websites
which may be protected by copyright, we may be required to change our business model and service offerings to minimize this risk,
which could adversely affect our business prospects.
12
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 06:43 EST
ˆ15GLYFY5SJTHDX6"Š
2*
0C
15GLYFY5SJTHDX6
20129 TX 13
HTM
ESS
Page 1 of 1
Intellectual property litigation is expensive and time consuming and could divert resources and management attention from the
operations of our business. We are currently named as a defendant in a number of copyright infringement suits in China in connection
with our MP3 and movie and other search services and the courts have not made final rulings on these cases. See “Item 8A. Financial
Information—Consolidated Statements and Other Financial Information—Legal Proceedings.” If there is a successful claim of
infringement, we may be required to pay substantial fines and damages or enter into royalty or license agreements that may not be
available on commercially acceptable terms, if at all. Our failure to obtain a license of the rights on a timely basis could harm our
business. Any intellectual property litigation could have a material adverse effect on our business, financial condition or results of
operations.
We may be subject to patent infringement claims with respect to our P4P platform.
Our technologies and business methods, including those relating to our pay-for-performance, or P4P, platform, may be subject
to third-party claims or rights that limit or prevent their use. Overture Services Inc., a subsidiary of Yahoo!, had applied for a patent in
China relating to a P4P platform prior to our patent application in China covering a P4P platform. Based on a search conducted by an
intellectual property agency in China, as of May 15, 2007, no patents relating to a P4P platform had been issued in China. The
application and interpretation of China’s patent laws and the procedures and standards for granting patents in China are still evolving
and involve a certain degree of uncertainty. We cannot assure you that Overture or any other party will not obtain a patent covering a
P4P platform in China. If Overture obtains a patent covering a P4P platform in China, it may seek to bring a claim against us alleging
our infringement of its patent rights in China. We cannot assure you that we will be successful in defending against any such claims
relating to the P4P platform used by us because Overture’s patent application in China was filed prior to ours and there may be
similarities between certain claims covered by the two patent applications.
Moreover, certain U.S.-based companies, including Overture, have been granted patents in the United States relating to P4P
platforms or technologies and similar business methods and related technologies. Based on publicly available information, we are
aware that Overture has brought patent infringement claims in the United States against parties such as Findwhat.com and while we
believe that we are not subject to U.S. patent laws since we conduct our business operations outside of the U.S., we cannot assure you
that U.S. patent laws would not be applicable to our business operations, or that holders of patents relating to a P4P platform would
not seek to enforce such patents against us in the United States or China. Any patent infringement claims, regardless of their merits,
could be time-consuming and costly to us. If we were sued for patent infringement claims in the United States or China relating to our
P4P platform, and we were found to infringe such patents and were not able to adopt non-infringing technologies, we may be severely
limited in our ability to operate our P4P business, which would have a material adverse effect on our results of operations and
business prospects.
We may be subject to claims based on the content found on our websites.
We have been and may continue to be subject to claims for defamation, negligence or other legal theories based on the content
found on our websites. In addition to the content
13
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 06:43 EST
ˆ15GLYFY5SJTSKW6%Š
2*
0C
15GLYFY5SJTSKW6
20129 TX 14
HTM
ESS
Page 1 of 1
developed by ourselves and posted on our websites, our users are free to post information on Baidu Post Bar, Baidu Knows, Baidu
Encyclopedia and other sections of our websites, and our P4P customers may create text-based descriptions and other phrases to be
used as text or keywords in our search listings. Claims for defamation, negligence or other legal theories based on the content found
on our websites, with or without merit, may result in diversion of the attention of our management personnel and our financial
resources and negative publicity on our brand and reputation. Furthermore, if the content posted on our websites contains information
that government authorities find objectionable, our websites may be shut down and we may be subject to other penalties. See “—
Risks Relating to Doing Business in China—Regulation and censorship of information disseminated over the Internet in China may
adversely affect our business and subject us to liability for information linked to our websites.”
PRC advertising laws and regulations require advertisers, advertising operators and advertising distributors, including online
advertising publishers such as us, to ensure that the content of the advertisements they prepare or distribute are fair and accurate and
are in full compliance with applicable law. Violation of these laws or regulations may result in penalties, including fines, confiscation
of advertising fees, orders to cease dissemination of the advertisements and orders to publish an advertisement correcting the
misleading information. In circumstances involving serious violations, the PRC government may revoke a violator’s license for
advertising business operations.
Under PRC advertising laws and regulations, we are obligated to monitor the advertising content posted on our websites. In
addition, where a special government review is required for specific categories of advertisements before posting, we are obligated to
confirm that such review has been performed and approval has been obtained. Our reputation could be hurt and our results of
operations could be adversely affected if advertisements shown on our websites are provided to us by our advertising clients in
violation of relevant PRC advertising laws and regulations, or if the supporting documentation and government approvals provided to
us by our advertising clients in connection with such advertising content are not complete.
We may not be able to prevent others from unauthorized use of our intellectual property, which could harm our business and
competitive position.
We rely on a combination of copyright, trademark and trade secret laws, as well as nondisclosure agreements and other methods
to protect our intellectual property rights. The protection of intellectual property rights in China may not be as effective as those in the
United States or other countries. The steps we have taken may be inadequate to prevent the misappropriation of our technology.
Reverse engineering, unauthorized copying or other misappropriation of our technologies could enable third parties to benefit from
our technologies without paying us. Moreover, unauthorized use of our technology could enable our competitors to offer Chinese
language search, Baidu Post Bar, P4P or other online marketing services that are comparable to or better than ours, which could harm
our business and competitive position. From time to time, we may have to enforce our intellectual property rights through litigation.
Such litigation may result in substantial costs and diversion of resources and management attention.
14
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF005
9.6.18
HKG ngoch0hk
HKG
29-May-2007 05:14 EST
ˆ15GLYFY8D549DYGDŠ
4*
0C
15GLYFY8D549DYG
20129 TX 15
HTM
ESS
Page 1 of 1
If we fail to retain existing customers or attract new customers for our online marketing services, our business and growth
prospects could be seriously harmed.
In 2005 and 2006, we generated approximately 96.3% and 98.9% of our total revenues from online marketing services,
respectively, a substantial majority of which was generated from our P4P services. Our online marketing customers will not continue
to do business with us if their investment does not generate sales leads and ultimately consumers, or if we do not deliver their web
pages in an appropriate and effective manner. Our P4P customers may discontinue their business with us at any time and for any
reason as they are not subject to fixed-term contracts. Failure to retain our existing online marketing customers or attract new
customers for our online marketing services could seriously harm our business and growth prospects. In addition, technologies may
be developed that can block the display of our marketing products. We may not be able to retain existing customers or attract new
customers whose advertisings are blocked by such technologies from display in front of the Internet users. As a result, any blocking
technology could, in the future, adversely affect our operating results.
Because we rely on distributors in providing our P4P services, our failure to retain key distributors or attract additional
distributors could materially and adversely affect our business. Moreover, there is no assurance that our transition to direct sales
in some key geographic markets will be successful.
Online marketing is at an early stage of development in China and is not as widely accepted by or available to businesses in
China as in the United States. As a result, we rely on a nationwide distribution network of third-party distributors for our sales to, and
collection of payment from, our P4P customers. If our distributors do not provide quality services to our P4P customers or otherwise
breach their contracts with our P4P customers, we may lose customers and our results of operations may be materially and adversely
affected. We do not have long-term agreements with any of our distributors, including our key distributors, and cannot assure you that
we will continue to maintain favorable relationships with them. Our distribution arrangements, except for those with our key
distributors, are non-exclusive. Furthermore, some of our distributors also contract with our competitors or potential competitors and
may not renew their distribution agreements with us. In addition, as new methods for accessing the Internet, including the use of
wireless devices, become available, we may need to expand our distribution network. If we fail to retain our key distributors or attract
additional distributors on terms that are commercially reasonable, our business and results of operations could be materially and
adversely affected.
Starting in 2005, we began to transition to using our direct sales force to serve our P4P customers in some key geographic
markets, including Shanghai, Beijing and selected cities in Guangdong Province. There is no assurance that our direct sales in those
markets will be successful. If we fail to build an adequate direct sales force, retain existing customers and continue to attract new
customers in those markets, our business, results of operations and prospects could be materially and adversely affected.
We rely on our Baidu Union members for a significant portion of our revenues. If we fail to retain existing Baidu Union members
or attract additional members, our revenue growth and profitability may be adversely affected.
We pay our Baidu Union members a portion of our revenues generated from click-throughs by users of our Baidu Union
members’ property. We consider our Baidu Union critical to the future growth of our revenues. Some of our Baidu Union members,
however, may compete with us in one or more areas of our business. Therefore, they may decide in the future to terminate their
15
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:20 EST
ˆ15GLYFY8BYBL41GÊ
3*
0C
15GLYFY8BYBL41G
20129 TX 16
HTM
ESS
Page 1 of 1
relationships with us. If our Baidu Union members decide to use a competitor’s or their own Internet search services, our user traffic
may decline, which may adversely affect our revenues. If we fail to attract additional Baidu Union members, our revenue growth may
be adversely affected. In addition, if we have to share a larger portion of our revenues to retain existing Baidu Union members or
attract additional members, our profitability may be adversely affected.
Our strategy of acquiring complementary businesses, assets and technologies may fail.
As part of our business strategy, we have pursued, and intend to continue to pursue, selective strategic acquisitions of
businesses, assets and technologies that complement our existing business. For example, we acquired then one of the largest
distributors of our P4P services in February 2005 and certain online application platform businesses and customer lists from
distributors in 2006. We may make other acquisitions in the future if suitable opportunities arise. Acquisitions involve uncertainties
and risks, including:
•
•
•
•
potential ongoing financial obligations and unforeseen or hidden liabilities;
failure to achieve the intended objectives, benefits or revenue-enhancing opportunities;
costs and difficulties of integrating acquired businesses and managing a larger business; and
diversion of resources and management attention.
Our failure to address these risks successfully may have a material adverse effect on our financial condition and results of
operations. Any such acquisition may require a significant amount of capital investment, which would decrease the amount of cash
available for working capital or capital expenditures. In addition, if we use our equity securities to pay for acquisitions, we may dilute
the value of our ADSs and the underlying ordinary shares. If we borrow funds to finance acquisitions, such debt instruments may
contain restrictive covenants that could, among other things, restrict us from distributing dividends. Such acquisitions may also
generate significant amortization expenses related to intangible assets.
We may not be able to manage our expanding operations effectively.
We commenced operations in 2000 and have expanded our operations rapidly. We anticipate significant continued expansion of
our business as we address growth in our user and customer base and market opportunities. To manage the potential growth of our
operations and personnel, we will be required to improve operational and financial systems, procedures and controls, and expand,
train and manage our growing employee base. Furthermore, our management will be required to maintain and expand our
relationships with other websites, Internet companies and other third parties. We cannot assure you that our current and planned
personnel, systems, procedures and controls will be adequate to support our future operations.
Our recent expansion into the Japanese market may not be successful.
In December 2006, we announced our intention to enter the Japanese search market in 2007. The Japanese search market is
highly competitive and currently is dominated by two companies, Yahoo! and Google. These companies have significantly greater
16
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:20 EST
ˆ15GLYFY8BYCBK9GxŠ
3*
0C
15GLYFY8BYCBK9G
20129 TX 17
HTM
ESS
Page 1 of 1
financial resources, longer operating history and more experience in the Japanese search market than we do. Moreover, other local
providers of competing search services may also have a substantial advantage over us in attracting users due to more established
branding in Japan, greater knowledge with respect to the tastes and preferences of Japanese users and/or their focus on the Japanese
market. If we cannot compete successfully with these competitors in the Japanese language search market, our business in Japan
could be adversely affected.
In addition to uncertainty about our ability to compete successfully in the Japanese market, there are certain risks inherent in
doing business internationally, including:
•
•
•
•
•
•
•
•
•
•
trade barriers and changes in trade regulations;
difficulties in developing, staffing and simultaneously managing a foreign operation as a result of distance, language and
cultural differences;
stringent local labor laws and regulations;
longer payment cycles;
currency exchange rate fluctuations;
political or social unrest or economic instability;
import or export restrictions;
seasonal volatility in business activity;
risks related to government regulation or required compliance with local laws in certain jurisdictions; and
potentially adverse tax consequences.
One or more of these factors could harm our Japanese operations and consequently, could harm our overall operating results.
Our operating results may fluctuate, which makes our results difficult to predict and could cause our results to fall short of
expectations.
Our operating results may fluctuate as a result of a number of factors, many of which are outside of our control. For these
reasons, comparing our operating results on a period-to-period basis may not be meaningful, and you should not rely on our past
results as an indication of our future performance. Our quarterly and annual revenues and costs and expenses as a percentage of our
revenues may be significantly different from our historical or projected rates. Our operating results in future quarters may fall below
expectations. Any of these events could cause the price of our ADSs to fall. Any of the risk factors listed in this “Risk Factors”
section, and in particular, the following risk factors, could cause our operating results to fluctuate from quarter to quarter:
•
general economic conditions in China and economic conditions specific to the Internet, Internet search and online
marketing;
17
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF004
9.6.18
HKG chana0hk
HKG
29-May-2007 08:18 EST
ˆ15GLYFY8D92GX4GcŠ
5*
0C
15GLYFY8D92GX4G
20129 TX 18
HTM
ESS
Page 1 of 1
•
•
•
•
•
•
•
our ability to continue to attract users to our website;
our ability to attract additional customers and increase spending per customer;
the announcement or introduction of new or enhanced products and services by us or our competitors;
the amount and timing of operating costs and capital expenditures related to the maintenance and expansion of our
businesses, operations and infrastructure;
the results of our acquisitions of, or investments in, other businesses or assets;
PRC regulations or actions pertaining to activities on the Internet, including MP3, news, gambling, online games and other
forms of entertainment; and
geopolitical events, natural disasters or epidemics such as war, threat of war, avian influenza, Severe Acute Respiratory
Syndrome, or SARS, or other epidemics.
Because of our limited operating history and our rapidly growing business, our historical operating results may not be useful to
you in predicting our future operating results. Our user traffic tends to be seasonal. For example, we generally experience less user
traffic during public holidays and other special event periods in China. In addition, advertising and other marketing spending in China
has historically been cyclical, reflecting overall economic conditions as well as budgeting and buying patterns. Our rapid growth has
lessened the impact of the cyclicality and seasonality of our business. As we continue to grow, we expect that the cyclicality and
seasonality in our business may cause our operating results to fluctuate.
Our business may be adversely affected by third-party software applications that interfere with our receipt of information from,
and provision of information to, our users, which may impair our users’ experience.
Our business may be adversely affected by third-party malicious or unintentional software applications that make changes to our
users’ computers and interfere with our products and services. These software applications may change our users’ Internet experience
by hijacking queries to our websites, altering or replacing our search results, or otherwise interfering with our ability to connect with
our users. The interference often occurs without disclosure to or consent from users, resulting in a negative experience that users may
associate with Baidu.com. These software applications may be difficult or impossible to remove or disable, may reinstall themselves
and may circumvent other applications’ efforts to block or remove them. The ability to provide a superior user experience is critical to
our success. If our efforts to combat these software applications are unsuccessful, our reputation may be harmed. This could result in
a decline in user traffic and, consequently, our revenues.
Our success depends on the continuing efforts of our senior management team and other key personnel and our business may be
harmed if we lose their services.
Our future success depends heavily upon the continuing services of the members of our senior management team, in particular
our chairman and chief executive officer, Robin Yanhong Li, our chief financial officer, Shawn Wang, and our chief scientist,
William Chang. If one or more of our
18
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:21 EST
ˆ15GLYFY8BYDP8HG8Š
3*
0C
15GLYFY8BYDP8HG
20129 TX 19
HTM
ESS
Page 1 of 1
senior executives or other key personnel are unable or unwilling to continue in their present positions, we may not be able to replace
them easily or at all, and our business may be disrupted and our financial condition and results of operations may be materially and
adversely affected. Competition for senior management and key personnel is intense, the pool of qualified candidates is very limited,
and we may not be able to retain the services of our senior executives or key personnel, or attract and retain high-quality senior
executives or key personnel in the future.
In addition, if any member of our senior management team or any of our other key personnel joins a competitor or forms a
competing company, we may lose customers, distributors, know-how and key professionals and staff members. Each of our executive
officers and key employees has entered into an employment agreement with us, containing confidentiality and non-competition
provisions. If any disputes arise between any of our senior executives or key personnel and us, we cannot assure you the extent to
which any of these agreements may be enforced.
The initial option grants to many of our senior management and other key personnel are fully vested. Therefore, these employees
may not have sufficient financial incentive to continue to work for our company, and our ability to execute our business model
could be impaired if we cannot replace departing senior management and key personnel in a timely manner.
Many of our senior management personnel and other key personnel have become substantially vested in their initial share option
grants under our 2000 Option Plan. While we often grant additional share incentives to management personnel and other key
personnel after their hire dates, the initial grants are usually much larger than subsequent grants. Employees may be more likely to
leave us after their initial option grant fully vests, especially if the shares underlying the options have significantly appreciated in
value relative to the option exercise price. If any member of our senior management team or other key personnel leaves our company,
our ability to successfully operate our business and execute our business strategy could be adversely affected. We may also have to
incur significant costs in identifying, hiring, training and retaining replacements of departing employees.
We rely on highly skilled personnel and, if we are unable to retain or motivate them or hire qualified personnel, we may not be
able to grow effectively.
Our performance and future success depends on the talents and efforts of highly skilled individuals. We will need to continue to
identify, hire, develop, motivate and retain highly skilled personnel for all areas of our organization. Competition in our industry for
qualified employees is intense. Our continued ability to compete effectively depends on our ability to attract new employees and to
retain and motivate our existing employees.
As competition in our industry intensifies, it may be more difficult for us to hire, motivate and retain highly skilled personnel. If
we do not succeed in attracting additional highly skilled personnel or retaining or motivating our existing personnel, we may be
unable to grow effectively.
19
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:21 EST
ˆ15GLYFY8BYFFPRGeŠ
3*
0C
15GLYFY8BYFFPRG
20129 TX 20
HTM
ESS
Page 1 of 1
If we are unable to adapt or expand our existing technology infrastructure to accommodate greater traffic or additional customer
requirements, our business may be harmed.
Our Baidu.com website regularly serves a large number of users and customers and delivers a large number of daily page views.
Our technology infrastructure is highly complex and may not provide satisfactory service in the future, especially as the number of
customers using our P4P services increases. We may be required to upgrade our technology infrastructure to keep up with the
increasing traffic on our websites, such as increasing the capacity of our hardware servers and the sophistication of our software. If
we fail to adapt our technology infrastructure to accommodate greater traffic or customer requirements, our users and customers may
become dissatisfied with our services and switch to our competitors’ websites, which could harm our business.
If we fail to detect fraudulent click-through, we could lose the confidence of our customers and our revenues could decline.
We are exposed to the risk of click-through fraud on our paid search results. Click-through fraud occurs when a person clicks
paid search results for a reason other than to view the underlying content of search results. If we find evidence of past fraudulent
clicks, we may have to issue refunds to our customers. If we fail to detect fraudulent clicks or otherwise are unable to prevent this
fraudulent activity, the affected customers may experience a reduced return on their investment in our online marketing services and
lose confidence in the integrity of our systems. If this happens, we may be unable to retain existing customers and attract new
customers for our online marketing services and our online marketing revenues could decline. In 2006, Google agreed to pay up to
$90 million to settle a lawsuit in the U.S. alleging Google overcharged thousands of advertisers by concealing the magnitude of click-
through fraud to avoid making refunds. Any such claims or similar claims, regardless of their merits, could be time-consuming and
costly to us and could also adversely affect our brand image and our customers’ confidence in the integrity of our systems.
The successful operation of our business depends upon the performance and reliability of the Internet infrastructure and fixed
telecommunications networks in China.
Our business depends on the performance and reliability of the Internet infrastructure in China. Almost all access to the Internet
is maintained through state-owned telecommunication operators under the administrative control and regulatory supervision of the
Ministry of Information Industry of China, or the MII. In addition, the national networks in China are connected to the Internet
through international gateways controlled by the PRC government. These international gateways are the only channels through which
a domestic user can connect to the Internet. We cannot assure you that a more sophisticated Internet infrastructure will be developed
in China. We may not have access to alternative networks in the event of disruptions, failures or other problems with China’s Internet
infrastructure. In addition, the Internet infrastructure in China may not support the demands associated with continued growth in
Internet usage.
We also rely on China Telecommunications Corporation, or China Telecom, and China Netcom Corporation Ltd., or China
Netcom, to provide us with data communications capacity primarily through local telecommunications lines and Internet data centers
to host our servers. We do not have access to alternative services in the event of disruptions, failures or other problems with the fixed
telecommunications networks of China Telecom and China Netcom, or if China Telecom or China Netcom otherwise fail to provide
such services. In March 2004, due to a power outage at China Netcom’s Internet data center that hosted our servers, we were unable
20
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP62
9.6.18
HKG bigaj0ma
HKG
28-May-2007 16:21 EST
ˆ15GLYFY8BYG31BGQŠ
3*
0C
15GLYFY8BYG31BG
20129 TX 21
HTM
ESS
Page 1 of 1
to provide Internet search service for approximately five hours. Any unscheduled service interruption could damage our reputation
and result in a decrease in our revenues. Furthermore, we have no control over the costs of the services provided by China Telecom
and China Netcom. If the prices that we pay for telecommunications and Internet services rise significantly, our gross margins could
be adversely affected. In addition, if Internet access fees or other charges to Internet users increase, our user traffic may decrease,
which in turn may harm our revenues.
Interruption or failure of our information technology and communications systems could impair our ability to effectively provide
our products and services, which could damage our reputation and harm our operating results.
Our ability to provide our products and services depends on the continuing operation of our information technology and
communications systems. Any damage to or failure of our systems could interrupt our service. Service interruptions could reduce our
revenues and profits, and damage our brand if our system is perceived to be unreliable. Our systems are vulnerable to damage or
interruption as a result of terrorist attacks, war, earthquakes, floods, fires, power loss, telecommunications failures, computer viruses,
interruptions in access to our websites through the use of “denial of service” or similar attacks, hacking or other attempts to harm our
systems, and similar events. Our servers, which are hosted at third-party Internet data centers, are also vulnerable to break-ins,
sabotage and vandalism. Some of our systems are not fully redundant, and our disaster recovery planning does not account for all
possible scenarios. The occurrence of a natural disaster or a closure of an Internet data center by a third-party provider without
adequate notice could result in lengthy service interruptions.
In September 2006, our Internet search services were disrupted for approximately half an hour as a result of attacks to our
Baidu.com website from unknown hackers. If we experience frequent or persistent system failures on our websites, our reputation and
brand could be permanently harmed. The steps we plan to take to increase the reliability and redundancy of our systems are
expensive, reduce our operating margin and may not be successful in reducing the frequency or duration of service interruptions.
Our business could be adversely affected if our software contains bugs.
Our online systems, including our websites, our enterprise search software and other software applications and products, could
contain undetected errors or “bugs” that could adversely affect their performance. We regularly update and enhance our website and
our other online systems and introduce new versions of our software products and applications. The occurrence of errors in any of
these may cause us to lose market share, damage our reputation and brand name, and materially and adversely affect our business.
Concerns about the security of electronic commerce transactions and confidentiality of information on the Internet may reduce
use of our network and impede our growth.
A significant barrier to electronic commerce and communications over the Internet in general has been a public concern over
security and privacy, including the transmission of confidential information. If these concerns are not adequately addressed, they may
inhibit the growth of the Internet and other online services generally, especially as a means of conducting commercial transactions. If
a well-publicized Internet breach of security were to occur, general Internet usage could decline, which could reduce traffic to our
destination websites and impede our growth.
21
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD58=266Š
1*
0C
15GLYFY5SD58=26
20129 TX 22
HTM
IFV
Page 1 of 1
We have incurred and will continue to incur increased costs as a result of being a public company.
As a public company, we have incurred and will continue to incur significant legal, accounting and other expenses that we did
not incur as a private company. We have incurred and will continue to incur costs associated with our public company reporting and
compliance requirements, including corporate governance requirements under the Sarbanes-Oxley Act of 2002 and rules implemented
by the Securities and Exchange Commission, or the SEC, and the Nasdaq Stock Market. We expect these rules and regulations to
increase our legal and financial compliance costs and to make some activities more time-consuming and costly. We also expect these
rules and regulations may make it more difficult and more expensive for us to maintain director and officer liability insurance at
commercially reasonable terms and we may be required to accept reduced policy limits and coverage or incur substantially higher
costs to obtain the same or similar coverage. As a result, it may be more difficult for us to attract and retain qualified individuals to
serve on our board of directors or as executive officers. We are currently evaluating and monitoring developments with respect to
these new rules, and we cannot predict or estimate the amount of additional costs we may incur or the timing of such costs.
If we fail to maintain an effective system of internal control over financial reporting, we may lose investor confidence in the
reliability of our financial statements.
We are subject to reporting obligations under the U.S. securities laws. The SEC, as required by Section 404 of the Sarbanes-
Oxley Act of 2002, adopted rules requiring every public company to include a management report on such company’s internal control
over financial reporting in its annual report, which contains management’s assessment of the effectiveness of the company’s internal
control over financial reporting. In addition, an independent registered public accounting firm must attest to and report on
management’s assessment of the effectiveness of the company’s internal control over financial reporting. These requirements first
apply to this annual report on Form 20-F for the fiscal year ending December 31, 2006.
Our management has concluded that our internal control over financial reporting is effective. See “Item 15. Control and
Procedures.” Our independent registered public accounting firm has issued an attestation report on our management’s assessment of
our internal control over financial report and has concluded that our internal control over financial reporting is effective in all material
aspects. However, if we fail to maintain effective internal control over financial reporting in the future, we and our independent
registered public accounting firm may not be able to conclude that we have effective internal control over financial reporting at a
reasonable assurance level. This could in turn result in the loss of investor confidence in the reliability of our financial statements and
negatively impact the trading price of our ADSs. Furthermore, we have incurred and anticipate that we will continue to incur
considerable costs and use significant management time and other resources in an effort to comply with Section 404 and other
requirements of the Sarbanes-Oxley Act.
We have limited business insurance coverage.
The insurance industry in China is still at an early stage of development. Insurance companies in China offer limited business
insurance products. We do not have any business liability or disruption insurance coverage for our operations in China. Any business
disruption, litigation or natural disaster may result in our incurring substantial costs and the diversion of our resources.
22
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD5D0R6AŠ
1*
0C
15GLYFY5SD5D0R6
20129 TX 23
HTM
IFV
Page 1 of 1
Risks Related to Our Corporate Structure
PRC laws and regulations governing our businesses and the validity of certain of our contractual arrangements are uncertain. If
we are found to be in violation, we could be subject to sanctions. In addition, changes in such PRC laws and regulations or
changes in interpretations thereof may materially and adversely affect our business.
There are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including, but not
limited to, the laws and regulations governing our business, or the enforcement and performance of our contractual arrangements with
our affiliated Chinese entities, Baidu Netcom and Beijing Perusal, and their shareholders. We and Baidu Online are considered
foreign persons or foreign-invested enterprises under PRC law. As a result, we and Baidu Online are subject to PRC law limitations
on foreign ownership of Internet and online advertising companies. These laws and regulations are relatively new and may be subject
to change, and their official interpretation and enforcement may involve substantial uncertainty. New laws and regulations that affect
existing and proposed future businesses may also be applied retroactively.
PRC laws and regulations currently provide limited guidance as to whether an Internet search provider that provides search
result links to domestic news websites is required to obtain an approval from the State Council News Office. In December 2006, we
were granted a license to provide Internet news services by the State Council News Office. PRC laws and regulations also do not
provide clear guidance as to whether an Internet search provider that provides links to online audio/video products is required to
obtain an Internet culture permit from the Ministry of Culture or a license for broadcasting audio/video programs from the State
Administration of Radio, Film and Television. Baidu Netcom was granted an Internet culture permit in April 2007. Beijing Perusal is
in the process of applying for this Internet culture permit, but we cannot assure you that Beijing Perusal may successfully obtain it. If
the interpretation of existing laws and regulations changes or new regulations come into effect requiring us to obtain any such
licenses, permits or approvals and we fail to obtain them or renew any such licenses, permits or approvals previously obtained, we
may need to remove links to audio/video products until we obtain or renew the requisite licenses, permits and approvals.
The PRC government has broad discretion in dealing with violations of laws and regulations, including levying fines, revoking
business and other licenses and requiring actions necessary for compliance. We cannot predict the effect of the interpretation of
existing or new PRC laws or regulations on our businesses. We cannot assure you that our current ownership and operating structure
would not be found in violation of any current or future PRC laws or regulations. As a result, we may be subject to sanctions,
including fines, and could be required to restructure our operations or cease to provide certain services. Any of these or similar
actions could significantly disrupt our business operations or restrict us from conducting a substantial portion of our business
operations, which could materially and adversely affect our business, financial condition and results of operations.
23
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD5H2D6.Š
1*
0C
15GLYFY5SD5H2D6
20129 TX 24
HTM
IFV
Page 1 of 1
If the PRC government were to classify P4P services as a form of advertising, we may have to conduct our P4P business through
Baidu Netcom, which would increase our effective tax rate, and we might be subject to sanctions and required to pay delinquent
taxes.
PRC laws and regulations do not currently classify P4P as a form of advertising or as part of Internet content provider, or ICP,
services requiring an ICP license. We conduct our P4P business through our subsidiaries in the PRC, none of which has the
qualification to operate online advertising business or holds an ICP license. However, we cannot assure you that the PRC government
will not classify P4P as a form of advertising or as part of ICP services in the future. If new regulations characterize P4P as a form of
advertising or as part of ICP services, we may have to conduct our P4P business through Baidu Netcom. This would increase our
consolidated effective tax rate for two reasons. First, advertising revenues generated by Baidu Netcom are subject to a 3%
construction fee for culture undertakings in addition to the 5% business tax. Second, Baidu Netcom is currently subject to the 33%
statutory enterprise income tax rate (and will be subject to a 25% enterprise income tax rate beginning from January 1, 2008), as
compared to the lower preferential enterprise income tax rates that our PRC subsidiaries are subject to as of the date of this report. See
“Item 5A. Operating and Financial Review and Prospects—Operating Results—Taxation” for more information on PRC business and
enterprise income tax as applicable to our subsidiaries and affiliated entities in the PRC. Moreover, if the change in classification of
P4P were to be retroactively applied, we might be subject to sanctions, including payment of delinquent taxes and fines. In addition,
the classification of P4P as a form of advertising could subject us to an obligation to monitor the content of listings of our P4P
customers on our websites and the associated risks. See “—Risks Related to Our Businesses—We may be subject to claims based on
the content found on our websites.” Any change in the classification of P4P by the PRC government may significantly disrupt our
operations and materially and adversely affect our business, results of operations and financial conditions.
We may be adversely affected by complexity, uncertainties and changes in PRC regulation of Internet business and companies,
including limitations on our ability to own key assets such as our website.
The PRC government extensively regulates the Internet industry including foreign ownership of, and the licensing and permit
requirements pertaining to, companies in the Internet industry. These Internet-related laws and regulations are relatively new and
evolving, and their interpretation and enforcement involve significant uncertainty. As a result, in certain circumstances it may be
difficult to determine what actions or omissions may be deemed to be violations of applicable laws and regulations. Issues, risks and
uncertainties relating to PRC government regulation of the Internet industry include, but are not limited to, the following:
We only have contractual control over our websites. We do not own the websites due to the restriction of foreign
•
•
investment in businesses providing value-added telecommunication services in China, including online information
services.
There are uncertainties relating to the regulation of the Internet business in China, including evolving licensing practices.
This means that permits, licenses or operations at some of our companies may be subject to challenge. This may disrupt
our business, or subject us to sanctions, requirements to increase capital or other conditions or enforcement, or compromise
enforceability of related contractual arrangements, or have other harmful effects on us.
24
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD5L416<Š
1*
0C
15GLYFY5SD5L416
20129 TX 25
HTM
IFV
Page 1 of 1
•
Certain PRC government authorities have stated publicly that they are in the process of promulgating new laws and
regulations that will regulate Internet activities. The areas of regulation may include online advertising, online news
displaying, online audio-video program broadcasting and the provision of culture-related information over the Internet.
Other aspects of our online operations may be regulated in the future. If our operations do not comply with these new
regulations at the time they become effective, we could be subject to penalties.
In July 2006, the MII issued the Notice of the Ministry of Information Industry on Intensifying the Administration of Foreign
Investment in Value-added Telecommunications Services, or the July 2006 Notice. The July 2006 Notice prohibits domestic
telecommunication services providers from leasing, transferring or selling telecommunications business operating licenses to any
foreign investor in any form, or providing any resources, sites or facilities to any foreign investor for their illegal operation of a
telecommunications business in China. According to the July 2006 Notice, either the holder of a value-added telecommunication
service license or its shareholders must directly own the domain names and trademarks used by such license holders in their provision
of value-added telecommunication services. The July 2006 Notice also requires each license holder to have the necessary facilities,
including servers, for its approved business operations and to maintain such facilities in the regions covered by its license.
In October 2006, the Telecommunication Management Bureau of the MII issued a notice reiterating its requirements as
described in the July 2006 Notice. In particular, this notice requires MII local authorities in charge of value-added
telecommunications services to ensure that existing ICP license holders conduct a self-assessment of their compliance with the July
2006 Notice and submit status reports to the MII before November 1, 2006. This notice further requires that any ICP license holder
which has identified any non-compliance with the July 2006 Notice during its self-assessment must report its self-correction plan to
the Telecommunication Management Bureau of the MII before November 20, 2006.
Baidu Netcom, our PRC affiliated entity that holds the ICP license necessary to conduct our business in China, received a letter
from the MII requiring self-assessment and responded timely. In order to comply with the July 2006 Notice, we have transferred
certain domain names and are in the process of transferring certain trademarks used in our business from Baidu.com, Inc. or Baidu
Online to Baidu Netcom.
The interpretation and application of existing PRC laws, regulations and policies and possible new laws, regulations or policies,
including the July 2006 Notice issued by the MII, have created substantial uncertainties regarding the legality of existing and future
foreign investments in, and the businesses and activities of, Internet businesses in China, including our business.
25
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:17 EST
ˆ15GLYFY8BY5XLXG;Š
2*
0C
15GLYFY8BY5XLXG
20129 TX 26
HTM
ESS
Page 1 of 1
In order to comply with PRC laws and regulations limiting foreign ownership of Internet and online advertising businesses, we
conduct our ICP and online advertising businesses through Baidu Netcom and Beijing Perusal by means of contractual
arrangements. If the PRC government determines that these contractual arrangements do not comply with applicable regulations,
our business could be adversely affected.
The PRC government restricts foreign investment in Internet and online advertising businesses. Accordingly, we operate our
websites and our online advertising business in China through Baidu Netcom, a company wholly owned by our chairman, chief
executive officer and co-founder Robin Yanhong Li and our co-founder Eric Yong Xu, and Beijing Perusal, a company wholly-
owned by two individuals designated by our company. All of the shareholders of Baidu Netcom and Beijing Perusal are PRC citizens.
Baidu Netcom and Beijing Perusal hold the licenses and approvals necessary to operate our website and our online advertising
business in China. We have contractual arrangements with Baidu Netcom, Beijing Perusal and their shareholders that allow us to
substantially control Baidu Netcom and Beijing Perusal. We cannot assure you, however, that we will be able to enforce these
contracts.
Although we believe we comply with current PRC regulations, we cannot assure you that the PRC government would agree that
these operating arrangements comply with PRC licensing, registration or other regulatory requirements, with existing policies or with
requirements or policies that may be adopted in the future. If the PRC government determines that we do not comply with applicable
law, it could revoke our business and operating licenses, require us to discontinue or restrict our operations, restrict our right to collect
revenues, block our website, require us to restructure our operations, impose additional conditions or requirements with which we
may not be able to comply, impose restrictions on our business operations or on our customers, or take other regulatory or
enforcement actions against us that could be harmful to our business.
Our contractual arrangements with Baidu Netcom, Beijing Perusal and their shareholders may not be as effective in providing
control over these entities as direct ownership.
Since PRC law limits foreign equity ownership in Internet and online advertising companies in China, we operate our ICP and
online advertising businesses through Baidu Netcom and Beijing Perusal. We have no equity ownership interest in Baidu Netcom and
Beijing Perusal and rely on contractual arrangements to control and operate such businesses. These contractual arrangements may not
be as effective in providing control over Baidu Netcom and Beijing Perusal as direct ownership. For example, Baidu Netcom or
Beijing Perusal could fail to take actions required for our business or fail to maintain our website despite its contractual obligation to
do so. If Baidu Netcom or Beijing Perusal fails to perform under their agreements with us, we may have to rely on legal remedies
under PRC law, which may not be effective. In addition, we cannot assure you that any of Baidu Netcom’s and Beijing Perusal’s
shareholders would always act in our best interests.
Our contractual arrangements with Baidu Netcom and Beijing Perusal may result in adverse tax consequences to us.
As a result of our corporate structure and the contractual arrangements between Baidu Online and Baidu Netcom or Beijing
Perusal, we are effectively subject to the 5% PRC business tax on both revenues generated by Baidu Netcom’s and Beijing Perusal’s
operations in China and revenues derived from Baidu Online’s contractual arrangements with Baidu Netcom and Beijing Perusal.
26
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF005
9.6.18
HKG ngoch0hk
HKG
29-May-2007 05:15 EST
ˆ15GLYFY8D55R5SGdŠ
4*
0C
15GLYFY8D55R5SG
20129 TX 27
HTM
ESS
Page 1 of 1
Moreover, we would be subject to adverse tax consequences if the PRC tax authorities were to determine that the contracts between
Baidu Online and Baidu Netcom or Beijing Perusal were not on an arm’s length basis and therefore constitute a favorable transfer
pricing. As a result, the PRC tax authorities could request that Baidu Netcom and Beijing Perusal adjust their taxable income upward
for PRC tax purposes. Such a pricing adjustment could adversely affect us by:
•
•
increasing Baidu Netcom’s and Beijing Perusal’s tax expenses without reducing Baidu Online’s tax expenses, which could
subject Baidu Netcom and Beijing Perusal to late payment fees and other penalties for under-payment of taxes; and/or
resulting in Baidu Online’s loss of its preferential tax treatment.
China’s parliament, the National People’s Congress, adopted the Unified Enterprise Income Tax Law on March 16, 2007. This
new tax law specifies special adjustments to taxation. In particular, an enterprise must submit its annual tax return together with a
report on transactions with its affiliates to the tax authorities. The tax authorities may impose reasonable adjustments on taxation if
they have identified any related party transactions that are inconsistent with arms-length principles.
We may have exposure to greater than anticipated tax liabilities.
We are subject to income tax, business tax and other taxes in many provinces and cities in China and our tax structure is subject
to review by various local tax authorities. The determination of our provision for income tax and other tax liabilities requires
significant judgment and in the ordinary course of our business, there are many transactions and calculations where the ultimate tax
determination is uncertain. Although we believe our estimates are reasonable, the ultimate decisions by the relevant tax authorities
may differ from the amounts recorded in our financial statements and may materially affect our financial results in the period or
periods for which such determination is made.
The principal shareholder of Baidu Netcom has potential conflicts of interest with us, which may adversely affect our business.
Robin Yanhong Li, our chairman and chief executive officer, is also the principal shareholder of Baidu Netcom. Conflicts of
interests between his duties to our company and Baidu Netcom may arise. As Mr. Li is a director and executive officer of our
company, he has a duty of loyalty and care to us under Cayman Islands law when there are any potential conflicts of interests between
our company and Baidu Netcom. Additionally, Mr. Li has executed an irrevocable power of attorney to appoint the individual
designated by us to be his attorney-in-fact to vote on his behalf on all Baidu Netcom matters requiring shareholder approval. We
cannot assure you, however, that when conflicts of interest arise, Mr. Li will act completely in our interests or that conflicts of
interests will be resolved in our favor. In addition, Mr. Li could violate his employment agreement with us or his legal duties by
diverting business opportunities from us to others. If we cannot resolve any conflicts of interest between us and Mr. Li, we would
have to rely on legal proceedings, which could result in the disruption of our business.
27
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD61DB6ZŠ
1*
0C
15GLYFY5SD61DB6
20129 TX 28
HTM
IFV
Page 1 of 1
Our corporate actions are substantially controlled by our principal shareholders and affiliated entities.
Our principal shareholders and their affiliated entities own more than a majority of our voting power due to our dual-class
ordinary share structure. These shareholders, acting individually or as a group, could exert substantial influence over matters such as
electing directors and approving mergers or other business combination transactions. This concentration of voting power may also
discourage, delay or prevent a change in control of our company, which could deprive our shareholders of an opportunity to receive a
premium for their shares as part of a sale of our company and might reduce the price of our ADSs.
We may be unable to collect long-term loans to the shareholders of Baidu Netcom and Beijing Perusal.
As of March 31, 2007, we had made long-term loans in an aggregate principal amount of RMB10 million (US$1.3 million) and
RMB1 million (US$0.1 million) to the shareholders of Baidu Netcom and the shareholders of Beijing Perusal, respectively. We
extended these loans to help the shareholders fund the capitalization of Baidu Netcom and Beijing Perusal, respectively. We may in
the future provide additional loans to the shareholders of Baidu Netcom and Beijing Perusal in connection with any increase in the
capitalization of Baidu Netcom and Beijing Perusal to the extent necessary and permissible under applicable law. Our ability to
ultimately collect these loans will depend on the profitability of Baidu Netcom and Beijing Perusal and their operational needs, which
are uncertain.
Risks Related to Doing Business in China
Adverse changes in economic and political policies of the PRC government could have a material adverse effect on the overall
economic growth of China, which could adversely affect our business.
Substantially all of our business operations are conducted in China. Accordingly, our results of operations, financial condition
and prospects are subject to a significant degree to economic, political and legal developments in China. China’s economy differs
from the economies of most developed countries in many respects, including with respect to the amount of government involvement,
level of development, growth rate, control of foreign exchange and allocation of resources. While the PRC economy has experienced
significant growth in the past 30 years, growth has been uneven across different regions and among various economic sectors of
China. The PRC government has implemented various measures to encourage economic development and guide the allocation of
resources. Some of these measures benefit the overall PRC economy, but may also have a negative effect on us. For example, our
financial condition and results of operations may be adversely affected by government control over capital investments or changes in
tax regulations that are applicable to us. Since early 2004, the PRC government has implemented certain measures to control the pace
of economic growth. Such measures may cause a decrease in the level of economic activity in China, which in turn could adversely
affect our results of operations and financial condition.
28
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:19 EST
ˆ15GLYFY8BY8P2YGTŠ
2*
0C
15GLYFY8BY8P2YG
20129 TX 29
HTM
ESS
Page 1 of 1
Regulation and censorship of information disseminated over the Internet in China may adversely affect our business and subject
us to liability for information linked to our website.
The PRC government has adopted regulations governing Internet access and the distribution of news and other information over
the Internet. Under these regulations, Internet content providers and Internet publishers are prohibited from posting or displaying over
the Internet content that, among other things, violates PRC laws and regulations, impairs the national dignity of China, or is
reactionary, obscene, superstitious, fraudulent or defamatory. Failure to comply with these requirements may result in the revocation
of licenses to provide Internet content and other licenses and the closure of the concerned websites. In the past, failure to comply with
such requirements has resulted in the closure of certain websites. The website operator may also be held liable for such censored
information displayed on or linked to the website.
In addition, the MII has published regulations that subject website operators to potential liability for content displayed on their
websites and the actions of users and others using their systems, including liability for violations of PRC laws and regulations
prohibiting the dissemination of content deemed to be socially destabilizing. The Ministry of Public Security has the authority to
order any local Internet service provider to block any Internet website at its sole discretion. From time to time, the Ministry of Public
Security has stopped the dissemination over the Internet of information which it believes to be socially destabilizing. The State
Secrecy Bureau is also authorized to block any website it deems to be leaking State secrets or failing to meet the relevant regulations
relating to the protection of State secrets in the dissemination of online information. Furthermore, we are required to report any
suspicious content to relevant governmental authorities, and to undergo computer security inspections. If we fail to implement the
relevant safeguards against security breaches, our websites may be shut down and our business and/or Internet content provision
license may be revoked. In addition, Internet companies which provide bulletin board systems, chat rooms or similar services, must
apply for specific approval from relevant authorities.
In June 2002, we were required to shut down our server for one week and pay an RMB10,000 fine because our search results
contained certain content that the public security authorities considered socially harmful. Although we attempt to monitor the content
in our search results and on our online communities such as Baidu Post Bar, we are not able to control or restrict the content of other
Internet content providers linked to or accessible through our websites, or content generated or placed on our Baidu Post Bar message
boards or our other online communities by our users. To the extent that PRC regulatory authorities find any content displayed on our
websites objectionable, they may require us to limit or eliminate the dissemination of such information on our websites, which may
reduce our user traffic and have an adverse effect on our business. In addition, we may be subject to penalties for violations of those
regulations arising from information displayed on or linked to our websites, including a suspension or shutdown of our online
operations.
PRC government authorities may deem certain third-party websites unlawful and could require us to remove links to such
websites, which may reduce our user traffic and have a material adverse effect on our business.
The Internet industry in China, including the operation of online activities, is extensively regulated by the PRC government.
Various PRC government authorities such as the State Council, the MII, the State Administration for Industry and Commerce, or the
29
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:19 EST
ˆ15GLYFY8BY9FJ5G\Š
2*
0C
15GLYFY8BY9FJ5G
20129 TX 30
HTM
ESS
Page 1 of 1
SAIC, the General Administration of Press and Publication and the Ministry of Public Security are empowered to issue and
implement regulations governing various aspects of the Internet and online activities. Substantial uncertainties exist regarding the
potential impact of current and future PRC laws and regulations on Internet search providers. We are not able to control or restrict the
operation of third-party websites linked to or accessible through our website. If third-party websites linked to or accessible through
our websites operate unlawful activities such as online gambling on their websites, PRC regulatory authorities may require us to
report such unlawful activities to relevant authorities and to remove the links to such websites or suspend or shut down the operation
of such websites. This in turn may reduce our user traffic and adversely affect our business. In addition, we may be subject to
potential liabilities for providing links to third-party websites that operate unlawful activities.
Intensified government regulation of Internet cafes could restrict our ability to maintain or increase user traffic to our website.
In April 2001, the PRC government began tightening its regulation of Internet cafes. In particular, a large number of unlicensed
Internet cafes have been closed. In addition, the PRC government has imposed higher capital and facility requirements for the
establishment of Internet cafes. Furthermore, the PRC government’s policy, which encourages the development of a limited number
of national and regional Internet cafe chains and discourages the establishment of independent Internet cafes, may slow down the
growth of Internet cafes. In June 2002, the Ministry of Culture, together with other government authorities, issued a joint notice, and
in February 2004, the SAIC issued another notice, suspending the issuance of new Internet cafe licenses. In May 2007, the SAIC
reiterated its position not to register any new Internet cafe in 2007. So long as Internet cafes are one of the primary venues for our
users to access our website, any reduction in the number, or any slowdown in the growth, of Internet cafes in China could limit our
ability to maintain or increase user traffic to our website.
If PRC laws and regulations were to phase out the preferential tax benefits currently being extended to “new or high-technology
enterprises” located in a high-tech zone, we would have to pay more taxes, which could have a material and adverse effect on our
financial condition and results of operations.
Under current PRC laws and regulations, a foreign invested enterprise may enjoy preferential tax benefits if it is registered in a
high-tech zone and also qualifies as “new or high-technology enterprise.” As a foreign invested enterprise as well as a certified “new
or high-technology enterprise” located in a high-tech zone in Beijing, Baidu Online is entitled to a 15% enterprise income tax so long
as it continues to qualify as a “new or high-technology enterprise.” Similarly, Baidu Times, which is also a certified foreign-invested
“new or high-technology enterprise” located in a high-tech zone in Beijing, is entitled to a three-year exemption from enterprise
income tax from 2006 to 2008 and a 7.5% enterprise income tax rate for another three years from 2009 to 2011, followed by a 15%
tax rate so long as it continues to qualify as a “new or high-technology enterprise.”
In 2006, Baidu Online obtained the certificate of an “advanced technology enterprise” from the Beijing Municipal Bureau of
Commerce, which qualified Baidu Online for a 10% enterprise income tax rate from 2006 to 2008. Baidu China is subject to a 15%
enterprise income tax because it is registered in Shanghai Pudong New Zone. Moreover, Baidu China has been granted the “software
enterprise” status by the Shanghai Municipal Information Commission in 2006 and thus is entitled to a full exemption from enterprise
income tax from 2006 to 2007 and a 50% tax reduction from 2008 to 2010.
30
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD6FLZ6=Š
1*
0C
15GLYFY5SD6FLZ6
20129 TX 31
HTM
IFV
Page 1 of 1
China’s parliament, the National People’s Congress, adopted the Unified Enterprise Income Tax Law on March 16, 2007. This
new tax law will replace the existing separate income tax laws for domestic enterprises and foreign-invested enterprises and become
effective on January 1, 2008. Under the new tax law, a unified income tax rate is set at 25% for both domestic enterprises and foreign
invested enterprises. High-technology enterprises, however, will continue to be entitled to a 15% tax rate. For enterprises that were
established before the new tax law is promulgated and are entitled to preferential tax rates under existing tax laws and regulations, the
new tax law has granted a grace period of up to five years for these enterprises to gradually transition from their current preferential
tax rates to the standard rate of 25%.
If the PRC laws and regulations were to phase out preferential tax benefits currently granted to “new or high-technology
enterprises,” our PRC subsidiaries would be subject to the standard statutory enterprise income tax rate, which currently is 33% and
will be 25% over time. Loss of these preferential tax treatments could have a material and adverse effect on our financial condition
and results of operations.
Our subsidiaries and affiliated entities are subject to restrictions on paying dividends and making other payments to us.
We are a holding company incorporated in the Cayman Islands and do not have any assets or conduct any business operations
other than our investments in our subsidiaries and affiliated entities. As a result of our holding company structure, we rely entirely on
dividends payments from our subsidiaries in China after they receive payments from our affiliated entities, Baidu Netcom and Beijing
Perusal, under various service and other contractual arrangements. However, PRC regulations currently permit payment of dividends
only out of accumulated profits, as determined in accordance with PRC accounting standards and regulations. Our subsidiaries and
affiliated entities in China are also required to set aside a portion of their after-tax profits according to PRC accounting standards and
regulations to fund certain reserve funds. The PRC government also imposes controls on the conversion of RMB into foreign
currencies and the remittance of currencies out of China. We may experience difficulties in completing the administrative procedures
necessary to obtain and remit foreign currency. See “—Government control of currency conversion may affect the value of your
investment.” Furthermore, if our subsidiaries or affiliated entities in China incur debt on their own in the future, the instruments
governing the debt may restrict their ability to pay dividends or make other payments. If we or either of our subsidiaries in China is
unable to receive all of the revenues from our operations through these contractual or dividend arrangements, we may be unable to
pay dividends on our ordinary shares and ADSs.
Uncertainties with respect to the PRC legal system could adversely affect us.
We conduct our business primarily through our subsidiaries and affiliated entities in the PRC. Our operations in China are
governed by PRC laws and regulations. Our subsidiaries are generally subject to laws and regulations applicable to foreign
investments in China and, in particular, laws applicable to wholly foreign owned enterprises. The PRC legal system is based on
written statutes. Prior court decisions may be cited for reference but have limited precedential value.
31
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD6MQ86+Š
1*
0C
15GLYFY5SD6MQ86
20129 TX 32
HTM
IFV
Page 1 of 1
Since 1979, PRC legislation and regulations have significantly enhanced the protections afforded to various forms of foreign
investments in China. However, China has not developed a fully integrated legal system and recently-enacted laws and regulations
may not sufficiently cover all aspects of economic activities in China. In particular, because these laws and regulations are relatively
new, and because of the limited volume of published decisions and their nonbinding nature, the interpretation and enforcement of
these laws and regulations involve uncertainties. In addition, the PRC legal system is based in part on government policies and
internal rules (some of which are not published on a timely basis or at all) that may have a retroactive effect. As a result, we may not
be aware of our violation of these policies and rules until some time after the violation. In addition, any litigation in China may be
protracted and result in substantial costs and diversion of resources and management attention.
You may experience difficulties in effecting service of legal process upon, enforcing foreign judgments or bringing original
actions in China based on United States or other foreign laws against, us or our management.
We conduct substantially all of our operations in China and substantially all of our assets are located in China. In addition, all of
our senior executive officers reside within China. As a result, it may not be possible to effect service of process within the United
States or elsewhere outside China upon our senior executive officers, including with respect to matters arising under U.S. federal
securities laws or applicable state securities laws. Moreover, our PRC counsel has advised us that the PRC does not have treaties with
the United States or many other countries providing for the reciprocal recognition and enforcement of judgment of courts.
Governmental control of currency conversion may affect the value of your investment.
The PRC government imposes controls on the convertibility of RMB into foreign currencies and, in certain cases, the remittance
of currency out of China. We receive substantially all of our revenues in RMB. Under our current structure, our income is primarily
derived from dividend payments from our PRC subsidiaries. Shortages in the availability of foreign currency may restrict the ability
of our PRC subsidiaries and affiliated entities to remit sufficient foreign currency to pay dividends or other payments to us, or
otherwise satisfy their foreign currency denominated obligations. Under existing PRC foreign exchange regulations, payments of
current account items, including profit distributions, interest payments and expenditures from trade-related transactions, can be made
in foreign currencies without prior approval from the PRC State Administration of Foreign Exchange, or SAFE, by complying with
certain procedural requirements. However, approval from appropriate government authorities is required where RMB is to be
converted into foreign currency and remitted out of China to pay capital expenses such as the repayment of bank loans denominated
in foreign currencies. The PRC government may also at its discretion restrict access in the future to foreign currencies for current
account transactions. If the foreign exchange control system prevents us from obtaining sufficient foreign currency to satisfy our
currency demands, we may not be able to pay dividends in foreign currencies to our shareholders, including holders of our ADSs.
32
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:21 EST
ˆ15GLYFY8BYDZFGG#Š
2*
0C
15GLYFY8BYDZFGG
20129 TX 33
HTM
ESS
Page 1 of 1
PRC regulations relating to the establishment of special purpose offshore companies by PRC residents may subject our PRC
resident shareholders to personal liability and limit our ability to inject capital into our PRC subsidiaries, limit our subsidiaries’
ability to distribute profits to us, or otherwise adversely affect us.
SAFE issued a public notice in October 2005 requiring PRC residents to register with the local SAFE branch before establishing
or controlling any company outside of China for the purpose of capital financing, referred to in the notice as a “special purpose
offshore company.” PRC residents that were shareholders of special purpose offshore companies established before November 1,
2005 were required to register with the local SAFE branch before March 31, 2006.
We have notified shareholders of our company whom we know are PRC residents to register with the local SAFE branch as
required under the SAFE notice. We are aware that our major shareholders who are PRC residents have registered with the local
SAFE branch. The failure or inability of our shareholders resident in the PRC to comply with the registration procedures or amend
their registrations as required may subject such shareholders to fines and legal sanctions and may also limit our ability to contribute
additional capital into our PRC subsidiaries, limit our PRC subsidiaries’ ability to distribute profits to our company or otherwise
adversely affect our business.
A recently adopted regulation establishes more complex procedures for acquisitions conducted by foreign investors, which could
make it more difficult for us to pursue growth through acquisitions.
On August 8, 2006, six PRC regulatory agencies, namely, the PRC Ministry of Commerce, or the MOC, the State Assets
Supervision and Administration Commission, the State Administration for Taxation, the SAIC, the China Securities Regulatory
Commission and SAFE, jointly adopted the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign Investors,
which became effective on September 8, 2006. Among other things, the new regulations established additional procedures and
requirements that could make merger and acquisition activities by foreign investors more time-consuming and complex, including
requirements in some instances that the MOC be notified in advance of any change-of-control transaction in which a foreign investor
takes control of a PRC domestic enterprise. We may grow our business in part by directly acquiring complementary businesses.
Complying with the requirements of the new regulations to complete such transactions could be time consuming, and any required
approval processes, including obtaining approval from the MOC, may delay or inhibit our ability to complete such transactions,
which could affect our ability to expand our business or maintain our market share.
Fluctuation in the value of RMB may have a material adverse effect on your investment.
The value of RMB against the U.S. dollar and other currencies may fluctuate and is affected by, among other things, changes in
political and economic conditions. On July 21, 2005, the PRC government changed its decade-old policy of pegging the value of the
RMB to the U.S. dollar. Under the new policy, the RMB is permitted to fluctuate within a narrow and managed band against a basket
of certain foreign currencies. This change in policy has resulted in an approximately 5.7% appreciation of the RMB against the U.S.
dollar by the end of 2006. While the international reaction to the RMB revaluation has generally been positive, there remains
significant international pressure on the PRC government to adopt an even more flexible currency policy, which could result in a
33
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:21 EST
ˆ15GLYFY8BYFTXCG<Š
2*
0C
15GLYFY8BYFTXCG
20129 TX 34
HTM
ESS
Page 1 of 1
further and more significant appreciation of the RMB against the U.S. dollar. Our revenues and costs are mostly denominated in
RMB, while a significant portion of our financial assets are denominated in U.S. dollars. We rely entirely on dividends and other fees
paid to us by our subsidiaries and affiliated entities in China. Any significant revaluation of RMB may materially and adversely affect
our cash flows, revenues, earnings and financial position, and the value of, and any dividends payable on, our ADSs in U.S. dollars.
For example, an appreciation of RMB against the U.S. dollar would make any new RMB denominated investments or expenditures
more costly to us, to the extent that we need to convert U.S. dollars into RMB for such purposes. An appreciation of RMB against the
U.S. dollar would also result in foreign currency translation losses for financial reporting purposes when we translate our U.S. dollar
denominated financial assets into RMB, as RMB is our reporting currency.
We face risks related to health epidemics and other outbreaks.
Our business could be adversely affected by the effects of avian influenza, SARS or another epidemic or outbreak. In 2005 and
2006, there have been reports on the occurrences of avian influenza in various parts of China, including a few confirmed human
cases. Any prolonged recurrence of avian influenza, SARS or other adverse public health developments in China may have a material
adverse effect on our business operations. For instance, health or other government regulations adopted in response to an epidemic or
outbreak may require temporary closure of Internet cafes, which is where many users access our websites, or of our offices. Such
closures would severely disrupt our business operations and adversely affect our results of operations. We have not adopted any
written preventive measures or contingency plans to combat any future outbreak of avian influenza, SARS or any other epidemic.
Risks Related to Our ADSs
The trading price of our ADSs has been volatile and may continue to be volatile regardless of our operating performance.
The trading price of our ADSs has been and may continue to be subject to wide fluctuations. During the period from August 5,
2005, the first day on which our ADSs were listed on the Nasdaq, until May 25, 2007, the trading prices of our ADSs ranged from
$44.44 to $153.98 per ADS and the closing sale price on May 25, 2007 was $130.71 per ADS. The market price for our ADSs may
continue to be volatile and subject to wide fluctuations in response to factors including the following:
•
•
•
•
•
actual or anticipated fluctuations in our quarterly operating results;
changes in financial estimates by securities research analysts;
conditions in Internet search and online marketing markets;
changes in the economic performance or market valuations of other Internet search or Internet companies that are
perceived to be comparable to us;
announcements by us or our competitors of new products, acquisitions, strategic partnerships, joint ventures or capital
commitments;
34
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
•
•
•
•
addition or departure of key personnel;
fluctuations of exchange rates between RMB and the U.S. dollar;
intellectual property litigation; and
general economic or political conditions in China.
28-May-2007 05:18 EST
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In addition, the stock market in general, and the market prices for Internet-related companies and companies with operation in
China in particular, have experienced volatility that often has been unrelated to the operating performance of such companies. These
broad market and industry fluctuations may adversely affect the price of our ADSs, regardless of our operating
performance. Volatility or a lack of positive performance in our stock price may also adversely affect our ability to retain key
employees, most of whom have been granted options or other equity incentives.
Substantial future sales or the perception of sales of our ADSs in the public market could cause the price of our ADSs to decline.
Sales of our ADSs in the public market, or the perception that these sales could occur, could cause the market price of our ADSs
to decline. Such sales also might make it more difficult for us to sell equity or equity-related securities in the future at a time and price
that we deem appropriate. If any existing shareholder or shareholders sell a substantial amount of ADSs, the prevailing market price
for our ADSs could be adversely affected.
In addition, we may issue additional ordinary shares for future acquisitions. If we pay for our future acquisitions in whole or in
part with additionally issued ordinary shares, your ownership interests in our company would be diluted and this, in turn, could have a
material adverse effect on the price of our ADSs.
You may not have the same voting rights as the holders of our ordinary shares and may not receive voting materials in time to be
able to exercise your right to vote.
Except as described in this annual report and in the deposit agreement, holders of our ADSs will not be able to exercise voting
rights attaching to the shares evidenced by our ADSs on an individual basis. Holders of our ADSs will appoint the depositary or its
nominee as their representative to exercise the voting rights attaching to the shares represented by the ADSs. You may not receive
voting materials in time to instruct the depositary to vote, and it is possible that you, or persons who hold their ADSs through brokers,
dealers or other third parties, will not have the opportunity to exercise a right to vote. Upon our written request, the depositary will
mail to you a shareholder meeting notice which contains, among other things, a statement as to the manner in which your voting
instructions may be given, including an express indication that such instructions may be given or deemed given to the depositary to
give a discretionary proxy to a person designated by us if no instructions are received by the depositary from you on or before the
response date established by the depositary. However, no voting instruction shall be deemed given and no such discretionary proxy
shall be given with respect to any matter as to which we inform the depositary that (i) we do not wish such proxy given,
(ii) substantial opposition exists, or (iii) such matter materially and adversely affects the rights of shareholders.
35
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You may not be able to participate in rights offerings and may experience dilution of your holdings as a result.
We may from time to time distribute rights to our shareholders, including rights to acquire our securities. Under the deposit
agreement for the ADSs, the depositary will not offer those rights to ADS holders unless both the rights and the underlying securities
to be distributed to ADS holders are either registered under the Securities Act, or exempt from registration under the Securities Act
with respect to all holders of ADSs. We are under no obligation to file a registration statement with respect to any such rights or
underlying securities or to endeavor to cause such a registration statement to be declared effective. In addition, we may not be able to
take advantage of any exemptions from registration under the Securities Act. Accordingly, holders of our ADSs may be unable to
participate in our rights offerings and may experience dilution in their holdings as a result.
You may be subject to limitations on transfer of your ADSs.
Your ADSs are transferable on the books of the depositary. However, the depositary may close its transfer books at any time or
from time to time when it deems expedient in connection with the performance of its duties. In addition, the depositary may refuse to
deliver, transfer or register transfers of ADSs generally when our books or the books of the depositary are closed, or at any time if we
or the depositary deem it advisable to do so because of any requirement of law or of any government or governmental body, or under
any provision of the deposit agreement, or for any other reason.
You may face difficulties in protecting your interests, and your ability to protect your rights through the U.S. federal courts may be
limited, because we are incorporated under Cayman Islands law, conduct substantially all of our operations in China and all of
our officers reside outside the United States.
We are incorporated in the Cayman Islands, and conduct substantially all of our operations in China through our wholly owned
subsidiaries in China. All of our officers reside outside the United States and some or all of the assets of those persons are located
outside of the United States. As a result, it may be difficult or impossible for you to bring an action against us or against these
individuals in the Cayman Islands or in China in the event that you believe that your rights have been infringed under the securities
laws or otherwise. Even if you are successful in bringing an action of this kind, the laws of the Cayman Islands and of China may
render you unable to enforce a judgment against our assets or the assets of our directors and officers. There is no statutory recognition
in the Cayman Islands of judgments obtained in the United States, although the courts of the Cayman Islands will generally recognize
and enforce a non-penal judgment of a foreign court of competent jurisdiction without retrial on the merits.
Our corporate affairs are governed by our memorandum and articles of association and by the Companies Law (2004 Revision)
and common law of the Cayman Islands. The rights of shareholders to take legal action against our directors and us, actions by
minority shareholders and the fiduciary responsibilities of our directors to us under Cayman Islands law are to a large extent governed
by the common law of the Cayman Islands. The common law of the Cayman Islands is derived in part from comparatively limited
judicial precedent in the Cayman Islands as well as from English common law, which has persuasive, but not binding, authority on a
court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities of our directors under Cayman Islands
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law are not as clearly established as they would be under statutes or judicial precedents in the United States. In particular, the Cayman
Islands has a less developed body of securities laws as compared to the United States, and provides significantly less protection to
investors. In addition, Cayman Islands companies may not have standing to initiate a shareholder derivative action before the federal
courts of the United States.
As a result of all of the above, our public shareholders may have more difficulty in protecting their interests through actions
against our management, directors or major shareholders than would shareholders of a corporation incorporated in a jurisdiction in the
United States.
Our dual-class ordinary share structure with different voting rights could discourage others from pursuing any change of control
transactions that holders of our Class A ordinary shares and ADSs may view as beneficial.
Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary shares
are entitled to one vote per share, while holders of Class B ordinary shares are entitled to 10 votes per share. We issued Class A
ordinary shares represented by our ADSs in our initial public offering. Many of our major shareholders who acquired our shares prior
to our initial public offering hold our Class B ordinary shares. Each Class B ordinary share is convertible into one Class A ordinary
share at any time by the holder thereof. Class A ordinary shares are not convertible into Class B ordinary shares under any
circumstances. Upon any transfer of Class B ordinary shares by a holder thereof to any person or entity which is not an affiliate of
such holder, such Class B ordinary shares shall be automatically and immediately converted into the equal number of Class A
ordinary shares. In addition, if at any time our chairman and executive officer, Robin Yanhong Li, and his affiliates collectively own
less than 5% of the total number of the issued and outstanding Class B ordinary shares, each issued and outstanding Class B ordinary
share shall be automatically and immediately converted into one share of Class A ordinary share, and we shall not issue any Class B
ordinary shares thereafter.
Due to the disparate voting powers attached to these two classes, certain shareholders have significant voting power over matters
requiring shareholder approval, including election of directors and significant corporate transactions, such as a merger or sale of our
company or our assets. This concentrated control could discourage others from pursuing any potential merger, takeover or other
change of control transactions that holders of Class A ordinary shares and ADSs may view as beneficial.
Our articles of association contain anti-takeover provisions that could adversely affect the rights of holders of our ordinary shares
and ADSs.
Our articles of association include certain provisions that could limit the ability of others to acquire control of our company, and
deprive our shareholders of the opportunity to sell their shares at a premium over the prevailing market price by discouraging third
parties from seeking to obtain control of our company in a tender offer or similar transactions, including the following provisions:
•
•
A dual-class ordinary share structure.
Our board of directors has the authority, without approval by the shareholders, to issue up to a total of 10,000,000 preferred
shares in one or more series. Our board of directors may establish the number of shares to be included in each such series
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and may fix the designations, preferences, powers and other rights of the shares of a series of preferred shares.
Our board of directors has the right to elect directors to fill a vacancy created by the increase of the board of directors or
•
the resignation, death or removal of a director, which prevents shareholders from having the sole right to fill vacancies on
our board of directors.
We may be classified as a passive foreign investment company, which could result in adverse U.S. federal income tax consequence
to U.S. Holders.
Based on the price of the ADSs and our ordinary shares, the composition of our income and assets and our operations, we
believe that we were not a “passive foreign investment company,” or PFIC, for United States federal income tax purposes for our
taxable year ended December 31, 2006. However, we must make a separate determination each year as to whether we are a PFIC
(after the close of each taxable year) and we cannot assure you that we will not be a PFIC for our current taxable year ending
December 31, 2007 or any future taxable year. A non-U.S. corporation will be considered a PFIC for any taxable year if either (1) at
least 75% of its gross income is passive income or (2) at least 50% of the value of its assets (based on an average of the quarterly
values of the assets during a taxable year) is attributable to assets that produce or are held for the production of passive income. The
future value of our assets is generally determined by reference to the market price of our ADSs and ordinary shares, which may
fluctuate considerably. If we were treated as a PFIC for any taxable year during which a U.S. Holder held an ADS or an ordinary
share, certain adverse U.S. federal income tax consequences could apply to the U.S. Holder. See “Item 10.E Additional Information—
Taxation—United States Federal Income Taxation—Passive Foreign Investment Company.”
Item 4. INFORMATION ON THE COMPANY
A. History and Development of the Company
We were incorporated in the Cayman Islands in January 2000. Since our inception, we have conducted our operations
principally through Baidu Online, our wholly owned subsidiary in Beijing, China. In addition, we have conducted part of our
operations through Baidu Netcom, a limited liability company in Beijing, China, which holds the licenses and approvals necessary to
operate our websites and provide online advertising services. In June 2005, we established Baidu China, a wholly owned subsidiary in
Shanghai, China, to manage our business and operations in the southern part of China. In April 2006, we established Baidu Times, a
wholly owned subsidiary in Beijing, China. In June 2006, we assisted in establishing Beijing Perusal, a limited liability company in
Beijing, China, which is our consolidated affiliated entity. In December 2006, we set up Baidu Inc., a wholly owned subsidiary in
Tokyo, Japan. We have a British Virgin Islands intermediate holding company, Baidu Holdings Limited, which does not own any
assets or conduct any operations other than the equity interests in our subsidiaries in China and Japan.
In August 2005, we completed the initial public offering of our ADSs, each of which representing one Class A ordinary share,
and listed our ADSs on Nasdaq.
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Our principal executive offices are located at 12/F, Ideal International Plaza, No. 58 West-North 4th Ring, Beijing 100080,
People’s Republic of China. Our telephone number at this address is +86 (10) 8262-1188.
B. Business Overview
We are the leading Chinese language Internet search provider. Our search engine was the most frequently used search engine in
China in 2006, according to a survey conducted by iResearch. Our Baidu.com website was the largest website in China and the
seventh largest website globally, as measured by user traffic during the three-month period ended March 31, 2007, according to
Alexa.com. We offer a Chinese language search platform, which consists of our websites and certain online application software, as
well as Baidu Union, which is our network of third-party websites and software applications.
We primarily provide Chinese language Internet search services to enable users to find relevant information online, including
web pages, news, images and multimedia files, through links provided on our websites.
We design and deliver our online marketing services to our P4P and tailored solutions customers based on their requirements.
Our auction-based P4P services enable our customers to bid for priority placement of their links in keyword search results. We
believe we were the first auction-based P4P service provider in China. Our online advertising services allow customers to use both
query sensitive and non-query sensitive advertising services, including text links, graphical advertisements and other forms of online
advertising. Our P4P customers are those who primarily use our auction-based P4P services, and our tailored solutions customers are
those to whom we provide marketing solutions, which may consist of one or more forms of our online advertising services as well as
P4P services. In the fourth quarter of 2006, we had over 108,000 active online marketing customers.
In December 2006, we announced our intention to enter the Japanese search market in 2007. We have registered the domain
name www.baidu.jp and launched a limited Beta trial of our Japanese language search services in March 2007, which currently
include web search and image search.
Products and Services for Users
We focus on offering products and services that enable our users to find relevant information quickly and easily. We offer the
following services at Baidu.com to users free of charge:
Baidu Web Search. Baidu’s web search allows users to locate information, products and services using Chinese language search
terms. Through our search software, we build and continuously refine a large database of Chinese synonyms and closely associated
phrases, which is essential for accurate and efficient execution of Chinese language searches. The Baidu.com home page prominently
features a search box that is designed to load quickly. After entering a search query, users are generally presented with a list of search
results, which may include our customers’ links. Users can then access the desired websites by clicking on the hypertext links
displayed in the search results.
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In addition to providing access to billions of indexed Chinese language web pages, we have integrated additional features into
our web search that help users find information more easily. The Baidu web search includes the following features:
•
•
•
•
•
•
•
•
•
•
Related Search – provides alternative search terms based on the original queries to help users find relevant web pages
quickly;
Search in Results – enables users to conduct additional searches within the initial search results;
Search by Chinese Phonetics (Pinyin) – enables users to conduct quick searches by entering Chinese phonetics with letters
of the English alphabet instead of Chinese characters;
Advanced Search – enables users to create more focused queries by employing techniques such as narrowing results to
specified words or phrases, document formats, geographic regions, time frames or websites;
Snapshots – provides snapshots of web pages taken when the pages were indexed, allowing users to view web pages that
cannot be quickly or easily opened;
Translation – provides instant translations of words and phrases from English to Chinese or vice versa;
Spell Checker – suggests alternate search terms when a search appears to contain misspellings or typing errors;
Stock Quotes – provides links to stock information of companies listed on the stock exchanges in China;
News, Knows, Postbar, Maps, Video, and Blog Information – displays results from other Baidu products including Baidu
News, Baidu Knows, Baidu Postbar, Baidu Maps, Baidu Video Search and Baidu Blog Search; and
Weather, Train and Flight Schedules and Other Local Information – enables users to check weather, domestic train and
flight schedules as well as schedules of international flights departing from or arriving in China.
Baidu Post Bar. Baidu Post Bar provides users with a query-based searchable community to exchange views and share
knowledge and experiences. The community can be further expanded by users posting new topics that have not been covered in the
community before. In Baidu Post Bar, users can search, read and browse Internet message boards and post messages to other
members of the community. Baidu Post Bar covers a broad range of topics and interest areas, such as society, technology, sports,
entertainment and fashion. Users also can access Baidu Post Bar using wireless application protocol, or WAP, -enabled mobile
phones.
Baidu News. Baidu News provides links to an extensive selection of local, national and international news and presents news
stories in a searchable format, typically within minutes of their publication on the web. Baidu News uses an automated process to
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display links to related headlines, which enables people to see many different viewpoints on the same story. Baidu News is typically
updated every three to six minutes throughout the day. Users also can choose to have links of specific types of news articles (e.g.,
financial news) or news articles containing specific key words delivered to their email accounts. In December 2006, we obtained a
license to provide Internet news services issued by the State Council News Office.
Baidu Knows. Baidu Knows provides users with a query-based searchable community to share knowledge and experience.
Through Baidu Knows, registered members of Baidu Knows can post specific questions for other members to respond and also
answer questions of other members. Any users of our websites can also search, read and browse questions and answers by registered
members of Baidu Knows. Baidu Knows contains a board range of areas. Users also can access Baidu Knows through WAP-enabled
mobile phones.
Baidu MP3 Search. Baidu MP3 Search provides algorithm-generated links to songs and other multimedia files provided by
Internet content providers. The user can also sort Baidu MP3 Search links by various categories, including lists of top songs and
artists, which are updated automatically, generally every week, based on the number of clicks.
Baidu Image Search. Baidu Image Search enables users to search millions of images on the Internet. Baidu Image Search offers
advanced features, such as search by image size and by image file type. Image listings are organized by various categories which are
updated automatically through algorithms.
Baidu Space. Baidu Space allows registered users to create personalized homepages in a query-based searchable community.
Registered users can post their Web logs, or blogs, photo album and certain personal information on their homepages and establish
their own communities of friends who are also registered users. Registered users also can set limit on the access to certain content on
their homepages.
Baidu Encyclopedia. Baidu Encyclopedia is an evolving encyclopedia compiled by registered Internet users. Registered users
can share their knowledge by adding new terms and new content in Baidu Encyclopedia. Any users of our Baidu.com website can
also search, read and browse all terms and content contributed by registered users of Baidu Encyclopedia.
Other Search Products. We are continuously developing and introducing new products to make Baidu.com more attractive to
our users. We currently offer a variety of online search products, including the following:
Baidu Movie and TV Search. Baidu Movie and TV Search provides both subscription and non-subscription based services which
allow users to search movies and television programs by keywords or by various categories and provide links to an extensive
collection of movies and television programs hosted on the websites of certain well-known PRC media companies. These media
companies have represented to us that they have valid licenses to distribute the movies and television programs on their websites.
Baidu Search Ranking and Search Index. Baidu Search Ranking provides listings of top search terms based on daily search
queries entered on Baidu.com. The listings are organized by categories and allow users to easily locate popular search terms on topics
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of interest. We recently launched a trial version of Baidu Search Index, which provides indexes in various categories calculated based
on searches conducted using Baidu Web Search and searches conducted in Baidu News.
Baidu Web Directory. Baidu Web Directory enables users to browse and search through websites that have been organized into
categories. We also operate Hao123.com, a popular Chinese web directory navigation site in China.
Baidu Map Search. Baidu Map Search enables users to search online maps of over 100 major cities in China. Users have the
option to type search terms into a single search box to find a particular place or get driving directions and public transportation routes.
Baidu Yellow Page Search. We run a trial version of Baidu Yellow Page Search jointly developed with China Telecom. Baidu
Yellow Page Search allows users to conduct online searches for local business information in specific localities in China. The
information is derived from yellow page phone books published by China Telecom.
Baidu Ancient Chinese Literature Search. We introduced Baidu Ancient Chinese Literature Search, which allows users to search
and peruse ancient Chinese masterpieces covering literature, history, religion, philosophy, arts and other essential components of the
traditional Chinese culture within our online database. We have created the first online database of ancient Chinese literature in the
world to serve and benefit users who appreciate the profound Chinese culture.
Baidu Government Information Search. Our Baidu Government Information Search allows users to search various regulations,
rules, notices and other information announced by PRC government entities.
Baidu Postal Code Search. Our Baidu Postal Code Search enables our users to search postal codes in 354 cities in China.
Baidu Educational Website Search and University Search. Baidu Educational Website Search allows users to limit their
searches to the websites of educational institutions. Baidu University Search allows users to search information on the websites of
specific universities in China.
Baidu Legal Search. Baidu Legal Search, which was jointly developed by Chinalawinfo.com and us, enables users to search a
database that contains national and local laws and regulations, cases, legal decisions and law dictionaries.
Baidu Frequently Used Information Search. Baidu Frequently Used Information Search enables users to quickly search certain
frequently used information, e.g., weather, map, train and flight schedules, television schedules, stock prices, etc.
Baidu Local Search. Baidu Local Search allows users to limit their searches to specific provinces in China.
Baidu Mobile Search. Baidu Mobile Search enables users to access our search services using WAP-enabled mobile phones and
personal digital assistants.
Baidu Blog Search. We launched Baidu Blog Search in December 2006, which allows users to confine their searches to Chinese
language blogs on the Internet.
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BAIDU
FORM 20-F
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Baidu Search and Store. We launched a trial version of Baidu Search and Store in November 2006. Baidu Search and Store is a
free online bookmarking service that allows registered users to bookmark, store and organize website links in an online space and
conduct searches within the bookmarked websites.
Baidu Video Search. We launched a trial version of Baidu Video Search in February 2007. Baidu Video Search enables users to
search for and access through hyperlinks of online video clips that are hosted on third parties’ websites.
Baidu Love. Baidu Love is a query-based searchable community where registered users can write and post messages to loved
ones.
Other Products. We offer certain free, downloadable software tools, namely, Baidu Desktop Search, which enables users to
search all files saved on their computer without launching a web browser, and Baidu Sobar, which, once installed, shows up on a
computer’s tool bar and makes our search function readily available on every web page that a user browses. Through Baidu Anti-
Virus, an online marketplace, we collaborate with major Chinese and international anti-virus software companies to offer our users
the latest anti-virus software products and computer virus-related news.
Products and Services for Customers
We focus on providing customers with cost-effective and targeted marketing solutions. We generate revenues primarily from
online marketing services.
Online Marketing Services
P4P. Our P4P platform enables our customers to reach users who search for information related to their products or services.
Customers may use our automated online tools to create text-based descriptions of their web pages and bid on keywords that trigger
the display of their web page information and link. Our P4P platform features an automated online sign-up process that allows
customers to activate their accounts at any time.
Our P4P platform is an online marketplace that introduces Internet search users to customers who bid for priority placement in
the search results. We engage third-party distributors to sell some of our online marketing services to end customers and offer
discounts to distributors as consideration for their services. Prior to September 2006, links to customers’ websites were listed in
descending order of customers’ bids, with the highest bidder appearing as the first search result. In September 2006, we implemented
an intelligent ranking system, which takes into consideration the “quality factor” of a keyword in addition to the price bid on the
keyword. The quality factor of a keyword is determined based on the relevance of a keyword and certain other factors. The relevance
of a keyword is determined based on our analysis of past search and click-through results. Links to customers’ websites now are
ranked according to a comprehensive ranking index, calculated based on both the quality factor of a keyword and the price bid on that
keyword.
Our P4P online marketing customers may choose to set a daily limit on the amount spent and may also choose to target only
users accessing our website from specified regions in China. In addition, they can see the competing bids on the same keywords. This
transparent bidding process creates competition among customers.
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We offer certain customers value-added consultative services that help to maximize their return on investment, or ROIs,
including:
•
Keyword Suggestions – We suggest synonyms and associated phrases to use as keywords or text in search listings. These
suggestions can improve click-through rates of the customer’s listing and increase the likelihood that a user will enter into
a transaction with the customer;
•
•
Account Management – We help manage customers’ P4P accounts by, among other things, adjusting keywords from time
to time at their request to help increase the click-through rate for their listings; and
Performance Reporting – We provide our customers online daily reports of the number of click-throughs, clicked keywords
and the total costs incurred, as well as statistical reports organized by geographic region.
ProTheme. We offer ProTheme services to some of our Baidu Union members. Our services enable these Baidu Union members
to display on their properties our customers’ promotional links that are relevant to the subject and content of such members’
properties. We generate revenues from our ProTheme services based on the number of clicks on our customers’ links and share the
revenues with our Baidu Union members in accordance with pre-agreed terms.
Fixed Ranking. Our fixed ranking services allow our customers to display query sensitive text links at a designated location on
our search results pages. Our customers pay us an amount based primarily on the location of their text links on our web pages.
Targetizement. Our Targetizement services enable our customers to reach their targeted Internet users by displaying their
advertisements only when their targeted Internet users browse Baidu’s certain web pages. The customers pay us a fee based on the
number of clicks on their advertisements.
Other Forms of Online Advertising. Other forms of our online advertising services allow customers to display query sensitive
and/or non-query sensitive advertisements on our websites, including graphical advertisements. Our advertising contracts are
generally short-term. Standard rates for online advertisements vary depending on several factors, including the term of the contract,
channel and traffic reach and the size and position of the advertisement on our web pages.
Other Services
Prior to July 2006, our other services primarily included enterprise search software and related services to companies and
government agencies in China. We developed, marketed and sold software that employed our search technology to search and
manage information on our customers’ intranet and on the Internet. In July 2006, we decided to phase out the enterprise search
software business as part of a strategic shift to focus on our core online marketing services.
We provided our search engine to selected Chinese Internet portals that offered search results to their own users without
displaying our brand during the early stage of our development. We discontinued our portal search services in 2006.
44
BAIDU
FORM 20-F
Baidu Union
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Our Baidu Union consists of a large number of third-party websites and software applications. Our Baidu Union members
typically incorporate a Baidu search box or toolbar and match our sponsored links with the content on their properties. Their users can
conduct search via the Baidu search box or toolbar and can click the sponsored links located on their properties. Our relationships
with Baidu Union members allow them to provide high-quality and relevant search results to their users without the costs associated
with building and maintaining advanced search capabilities in-house. In addition, our Baidu Union members can monetize their traffic
and content through the revenue sharing arrangement with us, which is based on the number of click-throughs from their users. We
intend to recruit additional Baidu Union members to further increase traffic to our Baidu.com website.
Our Customers
Online Marketing. We serve a broad online marketing customer base consisting of SMEs throughout China, large domestic
corporations and Chinese divisions or subsidiaries of large, multinational corporations. We have a diverse customer base in terms of
industries and geographical locations. The industries in which our customers operate include e-commerce, information technology
services, consumer products, manufacturing, health care, entertainment, education, financial services, real estate and other industries.
Although we have customers located throughout China, we have a more active and larger customer base in coastal regions, reflecting
the current general economic demographics in China.
Our online marketing customers are increasingly seeking marketing solutions with measurable results in order to maximize their
ROI. In response to this trend, we manage our sales activities for our online marketing services around two key customer categories:
P4P customers and tailored solutions customers.
•
•
P4P Customers – Our P4P customers are those who primarily use our auction-based P4P services. They are generally
SMEs with modest marketing budgets and, as a result, require cost-effective online marketing solutions to reach their
potential customers. Our P4P platform allows them, directly or through our distributors, to easily manage their online
marketing spending on a prepaid basis.
Tailored Solutions Customers – Our tailored solutions customers generally seek solutions to meet certain pre-determined
performance metrics, such as number of click-throughs, duration of placement, number of converted users and number of
telephone calls. They are generally medium and large enterprises with dedicated online marketing budgets. Depending on
their objectives and desired end results, we design customized performance-based solutions comprising of P4P, fixed
ranking and other query and non-query sensitive marketing services.
Sales and Distribution
We sell our online marketing services directly and through our distribution network. We have historically acquired our P4P
customers primarily through our nationwide network of distributors and, to a lesser extent, through our direct sales force. In early
2005, we started to establish direct sales offices in a number of major cities in China. Currently we have direct sales presence in
Shanghai, Beijing and Guangdong Province.
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Our distributors provide numerous services, including identifying customers, collecting payments, assisting customers in setting
up accounts with us, suggesting keywords to maximize ROI and engaging in other marketing and educational services aimed at
acquiring customers. We have relied on distributors for several reasons. Our P4P customer base in China is geographically diverse
and fragmented as most of our P4P customers are SMEs located in different regions in China. Moreover, SMEs are generally less
experienced with online marketing as compared to large companies and therefore benefit from the extensive services provided by
distributors. Finally, secure online payment and credit card systems are at early stages of development in China. Distributors serve as
an efficient and effective channel to reach SME customers throughout China and collect payments from them.
We offer our tailored marketing solutions to medium and large corporate customers primarily through our direct sales force. We
have local sales staff in Beijing, Shanghai and Guangzhou, covering the largest regional markets for our online advertising services.
Marketing
Historically, our user base grew primarily through word-of-mouth. We focus on continuously improving the quality of our
products and services as we believe satisfied users and customers are more likely to recommend our products and services to others.
Through these efforts and the increased use of the Internet in China, we have built our brand with modest marketing expenditures.
Our initial public offering in 2005 has significantly enhanced our brand recognition. In addition, we have implemented a number
of marketing initiatives designed to promote our brand awareness among potential users and customers. We have also conducted
cross-marketing activities with a number of leading consumer brands.
In addition, with the assistance from our distributors, we conduct localized marketing activities tailored to potential customers in
various regions. We also organize and sponsor seminars and discussion forums targeted at existing and potential customers.
Strategic Relationships
In 2006 and early 2007, we entered into several strategic relationships to further expand our user base and cooperate with more
leading global companies.
In July 2006, we entered into an agreement with HP, whereby all HP Pavilion and HP Presario series computers sold within
mainland China for a year from October 2006 would have our search engine installed. Users of these computers will be able to use
our search engine directly through the embedded IE browser homepage or address search, without having to navigate to the
Baidu.com website. In addition, they will also be able to access the Baidu.com homepage simply by pressing a shortcut key.
In November 2006, we entered into an agreement with eBay Eachnet for enhanced cooperation in several areas. We agreed to
promote PayPal Beibao, PayPal’s service in China, as our preferred online payment service provider. In return, we have become the
exclusive provider of text-based advertising on eBay EachNet. Additionally, we and eBay EachNet will develop a co-branded toolbar
that will make it easier for users to take advantage of both companies’ offerings.
46
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD87LF6#Š
1*
0C
15GLYFY5SD87LF6
20129 TX 47
HTM
IFV
Page 1 of 1
In December 2006, we established a strategic alliance with Microsoft on paid search services. Under this alliance, Microsoft will
display our paid search listings on the search result pages of certain Microsoft websites, including MSN, Windows Live and other
related websites in China.
In December 2006, we entered into an agreement with EMI Music to launch the advertising-supported online music streaming
service in China. Under this agreement, we make EMI’s Chinese songs available for streaming at no charge to our users in our music
search channel. We also set up an “EMI Music Zone” in our music search channel for the entire Chinese repertoire of EMI Music’
Typhoon Music unit, which include recordings from some well-known artists in Greater China. While listening to the music in the
EMI Music Zone for free, our users will be exposed to Internet advertising, and we will share the advertising revenue with EMI
Music.
Competition
The Internet search industry in China is rapidly evolving and highly competitive. Our primary competitors include U.S.-based
Internet search providers and Chinese Internet companies. We compete with these entities for both users and customers on the basis
of user traffic, quality (relevance) and quantity (index size) of search results, availability and ease of use of our products and services,
the number of customers, distribution channels and the number of associated third-party websites. We also face competition from
traditional advertising media.
U.S.-based Internet Search Providers. U.S.-based Internet search providers, such as Google and Yahoo! have a strong global
presence, well-established brand names, more users and customers and significantly greater financial resources than we do. The PRC
government regulates the Internet industry extensively, including foreign investment and license and permit requirements. We may
face more intense competition from our U.S.-based competitors as the regulatory environment in China evolves, online payment
systems and Internet infrastructure in China mature, and our U.S.-based competitors increase their business activities in China.
Chinese Internet Companies. Chinese Internet portals such as Sina, Sohu, Netease and Tencent offer a broad range of online
services, including news, wireless value-added services, email, online shopping, blogs, chat rooms and community networks. Sina has
its own search engine, “iAsk.” Each of our Chinese Internet portal competitors has generated significant traffic, a loyal user base and
a large and broad customer base. These portals have widely recognized brand names in China and some have greater financial
resources than we do. We compete with these portals primarily for user traffic and online advertising. We also face growing
competition from other Internet search service providers such as Sougou, Yisou, Sousou, Zhongsou and Youdao. In addition, we
compete with B2B service providers such as Alibaba.
Other Advertising Media. Other advertising media, such as newspapers, yellow pages, magazines, billboards and other forms of
outdoor media, television and radio, compete for a share of our customers’ marketing budgets. Large enterprises currently spend a
relatively small percentage of their marketing budgets on online marketing as compared to the percentage they spend on other
advertising media.
47
BAIDU
FORM 20-F
Technology
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:18 EST
ˆ15GLYFY5SD8BN26wŠ
1*
0C
15GLYFY5SD8BN26
20129 TX 48
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IFV
Page 1 of 1
We provide our web search and P4P technology using our network of computers running customized software developed in-
house. Our key technologies include:
Web Search Technology
Our web search technology applies a combination of techniques to determine the importance of a web page independent of a
particular search query and the relevance of that page to a particular search query.
Link Analysis Techniques. Link analysis is a technique that determines the relevance between a user query and a web page by
evaluating the combination of the anchor texts and the number of web pages linked to that web page. We treat a link from web page A
to web page B as a “vote” by page A in favor of page B. The subject of the “vote” is described in the anchor texts of that link. The
more “votes” a web page gets, the higher the relevance. We compare search queries with the content of web pages to help determine
relevance. Our text-based scoring techniques do more than count the number of times a search term appears on a web page. For
example, our technology determines the proximity of individual search terms to each other on a given web page, and prioritizes
results that have the search terms near each other. Other aspects of a page’s content are also considered. By combining link analysis
with our information extraction techniques, we are able to deliver relevant search results.
Information Extraction Techniques. We extract information from a web page using high performance algorithms and
information extraction techniques. Our techniques enable us to understand web page content, delete extraneous data, build link
structures, identify duplicate and junk pages and decide whether to include or exclude a web page based on its quality. Our techniques
can process millions of web pages quickly. In addition, our anti-spamming algorithms and tools can identify and respond to
spamming web pages quickly and effectively.
Web Crawling Techniques. Our powerful computer clusters and intelligent scheduling algorithms allow us to crawl Chinese web
pages efficiently. We can easily scale up our system to collect billions of Chinese web pages. Our spider technology enables us to
refresh web indices at intervals ranging from every few minutes to every few weeks. We set the index refresh frequency rate based on
our knowledge of Internet search users’ needs and the nature of the information. For example, our news index is typically updated
every three to six minutes throughout the day given the importance of timely information for news. We also mine multimedia and
other forms of files from web page repositories.
Chinese Language Processing Techniques. We analyze and understand Chinese web pages by processing word-segmentation
and utilizing an encoding method based on Chinese language characteristics. For example, we can identify Chinese names on a web
page. When a user searches for a person based on the person’s Chinese name, we can display the web pages that are specifically
related to that person. We also mine user behavior and search interests from our large search query logs. We provide additional web
search features such as advanced search, spell check and search by Chinese phonetics (Pinyin).
48
BAIDU
FORM 20-F
P4P Technology
RR Donnelley ProFile
HKGFBU-2K-PF005
9.6.18
HKG ngoch0hk
HKG
29-May-2007 05:15 EST
ˆ15GLYFY8D56WTNG\Š
3*
0C
15GLYFY8D56WTNG
20129 TX 49
HTM
ESS
Page 1 of 1
Our P4P platform serves millions of relevant, targeted sponsored links each day based on search terms users enter or content
they view on the web page. Our key P4P technology includes:
P4P Auction System. We use a web-based auction system to enable customers to bid for positions and automatically deliver
relevant, targeted promotional links on Baidu’s properties and Baidu Union members’ properties. The system starts by screening the
relevance between the sponsored links and a particular query. Prior to September 2006, the system automatically determined the
ranking of the sponsored links based on the amounts the bidders were willing to pay. In September 2006, we implemented an
intelligent ranking system, which takes into consideration the quality factor of a keyword in addition to the price bid on the keyword.
The quality factor of a keyword is determined based on the relevance of the keyword and certain other factors. The relevance of a
keyword is determined based on the analysis of past search and click-through results. Links to customers’ websites now are ranked
according to a comprehensive ranking index, calculated based on both the quality factor of a keyword and the price bid or that
keyword. In June 2006, we introduced a dynamic mechanism for the determination of the minimum bidding price for each keyword to
replace the previous system, which assigned the same fixed minimum bidding price for every keyword. For determination of cost per
click, or CPC, the system allows customers to set fixed CPCs or choose an automatic price reducing mechanism which automatically
lowers the CPC to the minimum needed to maintain the desired position.
P4P Billing System. We record every click and charge customers a fee by multiplying the number of clicks by the CPC. Our
system is designed to detect fraudulent clicks based on factors such as click patterns and timestamps. This system also computes the
amount a Baidu Union member or a distributor should be paid. The billing information is integrated with our internal Oracle ERP
financial system.
P4P Customer Service System. This system manages customer information such as targeted keywords, costs per click and
performance analysis. We suggest to customers the keywords they should target based on their website content, spelling variants and
competitors’ bids.
ProTheme Contextual Promotion Technology. Our ProTheme technology employs techniques that consider factors such as
theme finding, keyword analysis, word frequency and the overall link structure of the web to analyze the content of individual web
pages and to match sponsored links in our P4P platform to the web pages almost instantaneously. With this targeting technology, we
can automatically provide contextually relevant promotional links. For example, our technology can provide links offering tickets to
fans of a specific sports team or a news story about that team.
Branded Advertising Technology
Targetizement Technology. Our Targetizement technology matches our customers’ advertisements with their targeted Internet
users. Our automatic algorithm can analyze a user’s interests based on his or her past search experience and display advertisements
that the user may be interested in viewing.
49
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF005
9.6.18
HKG ngoch0hk
HKG
29-May-2007 05:16 EST
ˆ15GLYFY8D58ZZ2G*Š
3*
0C
img001_pg50581
img002_pg50582
15GLYFY8D58ZZ2G
20129 TX 50
HTM
ESS
Page 1 of 1
Large-Scale Systems Technology
We currently use a combination of off-the-shelf and custom software running on clusters of low-cost computers. Our investment
in our large-scale system infrastructure has several key benefits: simplification of the storage and processing of large amounts of data,
facilitation of the deployment and operation of large-scale products and services, and automation of much of the administration of
large-scale clusters of computers. Moreover, this large infrastructure is easily scalable to increases in traffic and dataset volume.
Our large-scale system infrastructure uses distributed software and high performance parallel computing technologies to provide
high-quality web search services and web page collection with low cost computer clusters on a Linux operating system. We also have
management information systems that enable us to perform tasks such as service operations, administration, trouble-shootings and
filtering with relative ease and efficiency. In addition, we have software systems that can test new ideas with real search queries to
evaluate the actual effects without affecting live services.
Our infrastructure significantly improves the relevance of our search and advertising results by allowing us to apply superior
search and retrieval algorithms that are computationally intensive. We believe this infrastructure also shortens our product
development cycle and allows us to innovate more cost-effectively. We also constantly evaluate new hardware alternatives and
software techniques to help further reduce our computational costs.
Intellectual Property
We rely on a combination of trademark, copyright and trade secret protection laws in China and other jurisdictions, as well as
confidentiality procedures and contractual provisions to protect our intellectual property and our brand. We have two issued patents in
China and intend to apply for more patents to protect our core technologies. We also enter into confidentiality, non-compete and
invention assignment agreements with our employees and consultants and nondisclosure agreements with selected third parties. “
and “
Office of the SAIC in China. We have registered our domain names, including Baidu.com, with register.com, Baidu.jp with
humeia.co.jp and Baidu.cn, Baidu.com.cn and hao123.com and certain other websites with China National Network Information
Center, or CNNIC.
” are registered trademarks in China. We have applied to register additional trademarks and logos with the Trademark
”
Internet, technology and media companies are frequently involved in litigation based on allegations of infringement or other
violations of intellectual property rights. Furthermore, the application of laws governing intellectual property rights in China and
abroad is uncertain and evolving and could involve substantial risks to us. See “Item 3D. Key Information—Risk Factors—Risks
Related to Our Business—We may face intellectual property infringement claims and other related claims, particularly in light of the
Grokster decision, that could be time-consuming and costly to defend and may result in our inability to continue providing certain of
our existing services” and “—We may be subject to patent infringement claims with respect to our P4P platform.”
50
BAIDU
FORM 20-F
Regulation
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:28 EST
ˆ15GLYFY8BYRR8MGbŠ
2*
0C
15GLYFY8BYRR8MG
20129 TX 51
HTM
ESS
Page 1 of 1
The PRC government extensively regulates the telecommunications industry, including the Internet sector. The State Council,
the MII and other relevant government authorities have promulgated an extensive regulatory scheme governing Internet-related
services. This section summarizes the principal PRC laws and regulations relating to our business.
In the opinion of Hawkhigh Law Firm, our PRC legal counsel: (1) the ownership structure of our company, Baidu Online, Baidu
China, Baidu Times, Baidu Netcom and Beijing Perusal complies with current PRC laws and regulations; (2) our contractual
arrangements with Baidu Netcom, Beijing Perusal and their shareholders are valid and binding on all parties to these arrangements
and do not violate existing PRC laws or regulations; and (3) subject to the completion of the transfers of certain trademarks from
Baidu.com, Inc. or Baidu Online to Baidu Netcom, the business operations of our company, Baidu Online, Baidu China, Baidu
Times, Baidu Netcom and Beijing Perusal comply with current PRC laws and regulations.
China’s Internet industry and online advertising market are at an early stage of development. There are substantial uncertainties
regarding the interpretation and application of existing or proposed PRC laws and regulations. We cannot assure you that the PRC
regulatory authorities would find that our corporate structure and our business operations comply with PRC laws and regulations. If
the PRC government finds us to be in violation of PRC laws and regulations, we may be required to pay fines and penalties, obtain
certain licenses or permits and change, suspend or discontinue our business operations until we comply with applicable PRC laws and
regulations.
Regulations on Value-Added Telecommunications Services and Internet Content Services
In September 2000, the State Council promulgated the Telecommunications Regulations, or the Telecom Regulations. The
Telecom Regulations categorize all telecommunications businesses in the PRC as either basic or value-added. Internet content
services, or ICP services, are classified as value-added telecommunications businesses. Under the Telecom Regulations, commercial
operators of value-added telecommunications services must first obtain an operating license from the MII or its provincial level
counterparts.
In September 2000, the State Council issued the Administrative Measures on Internet Information Services, or the Internet
Measures. According to the Internet Measures, commercial ICP service operators must obtain an ICP license from the relevant
government authorities before engaging in any commercial ICP operations within the PRC. In November 2000, the MII promulgated
the Internet Electronic Messaging Service Administrative Measures, or the BBS Measures. BBS services include electronic bulletin
boards, electronic forums, message boards and chat rooms. The BBS Measures require ICP operators to obtain specific approvals
before providing BBS services.
In December 2001, the MII promulgated the Administrative Measures for Telecommunications Business Operating Licenses, or
the Telecom License Measures. The Telecom License Measures set forth the types of licenses required to operate value-added
telecommunications services and the qualifications and procedures for obtaining such licenses. For example, an ICP operator
51
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:30 EST
ˆ15GLYFY8BYSWXHGgŠ
5*
0C
15GLYFY8BYSWXHG
20129 TX 52
HTM
ESS
Page 1 of 1
providing value-added services in multiple provinces is required to obtain an inter-regional license, whereas an ICP operator
providing the same services in one province is required to obtain a local license.
National security considerations are an important factor in the regulation of Internet content in China. The National People’s
Congress, the PRC’s national legislature, has enacted laws that subject violators to penalties, including criminal sanctions, for Internet
content that:
•
opposes the fundamental principles stated in the PRC constitution;
compromises national security, divulges state secrets, subverts state power or damages national unity;
harms the dignity or interests of the state;
incites ethnic hatred or racial discrimination or damages inter-ethnic unity;
undermines the PRC’s religious policy or propagates heretical teachings or feudal superstitions;
disseminates rumors, disturbs social order or disrupts social stability;
disseminates obscenity or pornography, encourages gambling, violence, murder or fear or incites the commission of a crime;
insults or slanders a third party or infringes upon the lawful rights and interests of a third party; or
is otherwise prohibited by law or administrative regulations.
•
•
•
•
•
•
•
•
ICP operators are required to monitor their websites, including electronic bulletin boards. They may not post or disseminate any
content that falls within these prohibited categories and must remove any such content from their websites.
The PRC government may shut down the websites of ICP license holders that violate any of the above-mentioned content
restrictions and revoke their ICP licenses.
Restrictions on Foreign Ownership in Value-Added Telecommunications Services
To comply with China’s commitments for its entry into the World Trade Organization, or WTO, the State Council promulgated
the Provisions on Administration of Foreign Invested Telecommunications Enterprises, or the FITE Provisions, in December 2001.
The FITE Provisions set forth detailed requirements for capitalization, investor qualifications and application and approval procedures
in connection with the establishment of a foreign invested telecommunications enterprise. Under the FITE Provisions, the ultimate
foreign equity ownership in a value-added telecommunications services provider must not exceed 50%. Pursuant to the latest Industry
Guidance Catalogue for Foreign Investment, or Guidance Catalogue, jointly issued by the National Development and Reform
Commission and the MOC on November 30, 2004 and effective as of January 1, 2005, foreign investors may own up to 50% of the
52
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:31 EST
ˆ15GLYFY8BYVDQ=GKŠ
4*
0C
15GLYFY8BYVDQ=G
20129 TX 53
HTM
ESS
Page 1 of 1
equity interest in a company that operates a value-added telecommunications business listed in China’s WTO commitments, including
ICP services. However, for a foreign investor to acquire any equity interest (up to 50% as permitted under Guidance Catalogue) in a
value-added telecommunication business in China, it must satisfy a number of stringent performance and operational experience
requirements, including demonstrating track record and experience in operating value-added telecommunication business overseas.
Moreover, foreign investors that meet these requirements must obtain approvals from the MII and the MOC or their authorized local
counterparts, which retain considerable discretion in granting approvals. Based on the publicly available information, the PRC
government has issued an ICP license to only a limited number of companies, all of which are Sino-foreign joint ventures engaging in
the value-added telecommunication business. We believe that it would be impracticable for us to acquire any equity interest in Baidu
Netcom or Beijing Perusal without diverting management attention and resources. In addition, we believe that our contractual
arrangements with Baidu Netcom, Beijing Perusal and their owners provide us with sufficient and effective control over Baidu
Netcom and Beijing Perusal. Accordingly, we currently do not plan to acquire any equity interest of Baidu Netcom or Beijing Perusal.
In July 2006, the MII issued the Notice of the MII on Intensifying the Administration of Foreign Investment in Value-added
Telecommunications Services, or the July 2006 Notice. The July 2006 Notice prohibits domestic telecommunication services
providers from leasing, transferring or selling telecommunications business operating licenses to any foreign investor in any form, or
providing any resources, sites or facilities to any foreign investor for their illegal operation of a telecommunications business in
China. According to the July 2006 Notice, either the holder of a value-added telecommunication service license or its shareholders
must directly own the domain names and trademarks used by such license holders in their provision of value-added
telecommunication services. The July 2006 Notice further requires each license holder to have the necessary facilities, including
servers, for its approved business operations and to maintain such facilities in the regions covered by its license.
In October 2006, the Telecommunication Management Bureau of the MII issued a notice reiterating its requirements as
described in the July 2006 Notice. In particular, this notice requires MII local authorities in charge of value-added
telecommunications services to ensure that existing ICP license holders conduct a self-assessment of their compliance with the July
2006 Notice and submit status reports to the MII before November 1, 2006. This notice further requires that any ICP license holder
which has identified any non-compliance with the July 2006 Notice during its self-assessment must report its self-correction plan to
the Telecommunication Management Bureau of the MII before November 20, 2006.
To comply with these PRC regulations, we operate our websites through Baidu Netcom and Beijing Perusal, our PRC affiliated
entities. Each of Baidu Netcom and Beijing Perusal is wholly owned by two PRC citizens designated by our company. In addition, to
comply with the July 2006 Notice, we have transferred certain domain names and are in the process of transferring certain trademarks
used in our business from Baidu.com, Inc. or Baidu Online to Baidu Netcom. Baidu Netcom and Beijing Perusal hold the licenses and
permits necessary to operate our business in China.
On August 8, 2006, six PRC regulatory agencies, namely, the MOC, the State Assets Supervision and Administration
Commission, the State Administration for Taxation, the SAIC, the China Securities Regulatory Commission and SAFE, jointly
53
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:32 EST
ˆ15GLYFY8BYVPWZGUŠ
3*
0C
15GLYFY8BYVPWZG
20129 TX 54
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ESS
Page 1 of 1
adopted the Regulations on the Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, or the Merger Regulation,
which became effective on September 8, 2006. Among other things, the Merger Regulation established additional procedures and
requirements that could make merger and acquisition activities by foreign investors more time-consuming and complex, including
requirements in some instances that the MOC be notified in advance of any change-of-control transaction in which a foreign investor
takes control of a PRC domestic enterprise.
Regulations on News Display
Displaying news on a website and disseminating news through the Internet are highly regulated in the PRC. In November 2000,
the State Council News Office and the MII promulgated the Provisional Measures for Administrating Internet Websites Carrying on
the News Displaying Business. These measures require an ICP operator (other than a government authorized news unit) to obtain
State Council News Office approval to post news on its website or disseminate news through the Internet. Furthermore, the
disseminated news must come from government-approved sources pursuant to contracts between the ICP operator and these sources,
copies of which must be filed with the relevant government authorities.
On September 25, 2005, the State Council News Office and the MII jointly issued the Provisions on the Administration of
Internet News Information Services, requiring Internet news information service organizations to provide services as approved by the
State Council News Office, subject to annual inspection under the new provisions. These Provisions also provide that no Internet
news information service organizations may take the form of a foreign invested enterprise, whether a joint venture or a wholly foreign
owned enterprise and no cooperation between Internet news information service organizations and foreign invested enterprise is
allowed prior to the security evaluation by the State Council News Office.
In December 2006, Baidu Netcom obtained the Internet news license, which permits it to publish Internet news pursuant to the
relevant PRC laws and regulations. The Internet news license is subject to annual inspection by relevant government authorities.
Regulation on Internet Culture Activities
On May 10, 2003, the Ministry of Culture promulgated the Internet Culture Administration Tentative Measures, or the Internet
Culture Measures. The Internet Culture Measures require ICP operators engaging in “Internet culture activities” to obtain a permit
from the Ministry of Culture. The term “Internet culture activities” includes, among other things, online dissemination of Internet
cultural products (such as audio-video products, gaming products, performances of plays or programs, works of art and cartoons) and
the production, reproduction, importation, sale (wholesale or retail), leasing and broadcasting of Internet cultural products. The
Internet Culture Measures do not state whether the measures apply to Internet search services that provide links to Internet cultural
products, such as online audio-video products offered by other parties’ websites. According to our PRC legal counsel, Internet search
services that provide links to other parties’ websites do not currently constitute engaging in Internet culture activities under the
Internet Culture Measures. Baidu Netcom was granted an Internet culture permit in April 2007.
On March 24, 2006, the Ministry of Culture promulgated the Cultural Market Administrative and Regulatory Measures, or the
Cultural Market Measures. The Cultural Market Measures provided detailed rules for local cultural administrative authorities to
regulate, among other things, Internet cultural operational activities.
54
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:34 EST
ˆ15GLYFY8BYX3NTGIŠ
2*
0C
15GLYFY8BYX3NTG
20129 TX 55
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ESS
Page 1 of 1
On November 20, 2006, the Ministry of Culture issued Several Suggestions of the Ministry of Culture on the Development and
Administration of the Internet Music, or the Suggestions, which became effective on November 20, 2006. The Suggestions require the
Internet service provider to obtain the Internet culture permit to carry on any business of Internet music products. Foreign investors
are prohibited from engaging in the Internet culture business operation.
Regulation on Broadcasting Audio-Video Programs through the Internet
On July 6, 2004, the State Administration of Radio, Film and Television promulgated the Rules for the Administration of
Broadcasting of Audio-Video Programs through the Internet and Other Information Networks, or the Broadcasting Rules. The
Broadcasting Rules apply to the opening, broadcasting, integration, transmission or download of audio-video programs via Internet.
Anyone who wishes to engage in Internet broadcasting activities must first obtain a license, with a term of two years, issued by the
State Administration of Radio, Film and Television and operate pursuant to the scope as provided in such license. Foreign invested
enterprises are not allowed to engage in the above business.
On April 13, 2005, the State Council announced Several Decisions on Investment by Non-state-owned Companies in Culture-
related Business in China, or the Decisions. The Decisions encourage and support non-state-owned companies to enter certain
culture-related business in China, subject to restrictions and prohibitions for investment in audio-video broadcasting business or
website news business by non-state-owned companies. The Decisions authorize the Ministry of Culture, the State Administration of
Radio, Film and Television and the General Administration of Press and Publication to adopt detailed implementation rules according
to the Decisions. As we provide algorithm-generated links to third-party websites, we do not believe the Decisions would have direct
adverse impact on our business and operations.
Regulations on Advertisements
The PRC government regulates online advertising, principally through the SAIC. Under the Rules for Administration of Foreign
Invested Advertising Enterprise, promulgated by the SAIC and the MOC on March 2, 2004, and the Guidance Catalogue, foreign
investors were permitted to own up to 70% of the equity interest, individually or collectively, in a PRC advertising company. After
December 10, 2005, there has been no limit on the percentage of foreign equity ownership.
On July 19, 2004, the SAIC promulgated the Notice on Registration Issues for Enterprises Specialized in Advertising Business,
permitting an enterprise specialized in advertising business as specified in its business scope to operate advertising business without
an advertising operation license. For ICP operators that publish advertisement on the Internet, the SAIC or its local counterpart no
longer issues Advertising Operation License. Instead, the ICP operators may apply for expansion of their business scope to cover
online advertisement on their websites.
On November 30, 2004, the SAIC issued the Administrative Regulations for Advertising Licenses and Implementation Rules for
the Administrative Regulations for Advertising, both taking effect as of January 1, 2005, granting a general exemption to enterprises
55
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:34 EST
ˆ15GLYFY8BYXDTSGÀŠ
2*
0C
15GLYFY8BYXDTSG
20129 TX 56
HTM
ESS
Page 1 of 1
(other than radio stations, television stations, newspapers and magazines, non-corporate entities and other entities specified in laws or
administrative regulations) from the previous requirement to obtain an advertising operation license. We conduct our online
advertising business through Baidu Netcom and Beijing Perusal, each of which holds a business license that includes online
advertising in its business scope.
On November 28, 2005, the National Development and Reform Commission and the SAIC jointly promulgated the Regulation
on Marked Prices of Advertising Services, which requires all advertising service providers to make public their charges.
Regulation on Software Products
On October 27, 2000, the MII issued the Administrative Measures on Software Products, or the Software Measures, to
strengthen the regulation of software products and to encourage the development of the PRC software industry. Under the Software
Measures, a software developer must have all software products imported into or sold in the PRC tested by a testing organization
approved by the MII. The software products must be registered with the MII or with its provincial branch. The sale of unregistered
software products in the PRC is forbidden. Software products can be registered for five years, and the registration is renewable upon
expiration.
In order to further implement the Computer Software Protection Regulations promulgated by the State Council on December 20,
2001, the State Copyright Bureau issued the Computer Software Copyright Registration Procedures on February 20, 2002, which
apply to software copyright registration, license contract registration and transfer contract registration.
Regulations on Intellectual Property Rights
China has adopted legislation governing intellectual property rights, including trademarks, patents and copyrights. China is a
signatory to the main international conventions on intellectual property rights and became a member of the Agreement on Trade
Related Aspects of Intellectual Property Rights upon its accession to the WTO in December 2001.
Patent. The National People’s Congress adopted the Patent Law in 1984, and amended it in 1992 and 2000. The purpose of the
Patent Law is to protect and encourage invention, foster applications of invention and promote the development of science and
technology. To be patentable, invention or utility models must meet three conditions: novelty, inventiveness and practical
applicability. Patents cannot be granted for scientific discoveries, rules and methods for intellectual activities, methods used to
diagnose or treat diseases, animal and plant breeds or substances obtained by means of nuclear transformation. The Patent Office
under the State Council is responsible for receiving, examining and approving patent applications. A patent is valid for a term of
twenty years in the case of an invention and a term of ten years in the case of utility models and designs. A third-party user must
obtain consent or a proper license from the patent owner to use the patent. Otherwise, the use constitutes an infringement of patent
rights.
Copyright. The National People’s Congress adopted the Copyright Law in 1990 and amended it in 2001 to widen the scope of
works and rights that are eligible for copyright protection. The amended Copyright Law extends copyright protection to Internet
56
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
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20129 TX 57
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activities, products disseminated over the Internet and software products. In addition, there is a voluntary registration system
administered by the China Copyright Protection Center.
To address copyright issues relating to the Internet, the PRC Supreme People’s Court on November 22, 2000 issued the
Interpretations on Some Issues Concerning Applicable Laws for Trial of Disputes Over Internet Copyright, or the Interpretations,
which were subsequently amended on December 23, 2003 and November 20, 2006. The Interpretations establish joint liability for
ICP operators if they knowingly participate in, assist in or incite infringing activities or fail to remove infringing content from their
websites after receiving notice from the rights holder. In addition, any act intended to bypass circumvention technologies designed to
protect copyrights constitutes copyright infringement. Upon request, the ICP operators must provide the rights holder with registration
information of the alleged violator, provided that such rights holder has produced relevant identification, copyright certificate and
evidence of infringement. An ICP operator is exempted from any liabilities as long as it removes the alleged infringing content after
receiving the rights holder’s notice accompanied with proper evidence.
To address the problem of copyright infringement related to the content posted or transmitted over the Internet, the PRC
National Copyright Administration and the MII jointly promulgated the Administrative Measures for Copyright Protection Related to
the Internet on April 30, 2005. This measure became effective on May 30, 2005.
This measure applies to situations where an ICP operator (i) allows another person to post or store any works, recordings, audio
or video programs on the websites operated by such ICP operator or (ii) provides links to, or search results for, the works, recordings,
audio or video programs posted or transmitted by such person, without editing, revising or selecting the content of such material.
Upon receipt of an infringement notice from a legitimate copyright holder, an ICP operator must take remedial actions immediately
by removing or disabling access to the infringing content. If an ICP operator knowingly transmits infringing content or fails to take
remedial actions after receipt of a notice of infringement, the ICP operator could be subject to administrative penalties, including:
cessation of infringement activities; confiscation by the authorities of all income derived from the infringement activities; and
payment of a fine of up to three times the unlawful income or, in cases where the amount of unlawful income cannot be determined, a
fine of up to RMB100,000. An ICP operator is also required to retain all infringement notices for a minimum of six months and to
record the content, display time and IP addresses or the domain names related to the infringement for a minimum of 60 days. Failure
to comply with this requirement could result in an administrative warning and a fine of up to RMB30,000.
On May 18, 2006, the State Council promulgated the Protection of the Right of Communication through Information Network,
which became effective on July 1, 2006. Under this regulation, an Internet service provider may be exempted from liabilities for
providing links to infringing or illegal content if it does not know that such content is infringing upon other parties’ rights or is illegal.
However, if the legitimate owner of the content notifies the Internet service provider and requests removal of the links to the
infringing content, the Internet service provider would be deemed to have constructive knowledge upon receipt of such notification
but would be exempted from liabilities if it removes or disconnects the links to the infringing content at the request of the legitimate
owner. At the request of the alleged violator, the Internet service provider should immediately restore links to content previously
disconnected upon receipt of initial non-infringing evidence.
57
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF004
9.6.18
HKG chana0hk
HKG
29-May-2007 05:12 EST
ˆ15GLYFY8D52ZPRGXŠ
3*
0C
img001_pg50581
img002_pg50582
15GLYFY8D52ZPRG
20129 TX 58
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We do not host MP3 music files, movies, television programs and other multimedia content on our servers. We provide
algorithm-generated links to MP3 music files and provide index to movies, television programs and other multimedia content located
on other parties’ websites in response to our users’ search queries. We have adopted measures to mitigate copyright infringement
risks. For example, our policy is to remove links to web pages if we know these web pages contain materials that infringe third-party
rights or if we are notified by the legitimate copyright holder of the infringement with proper evidence.
Trademark. The PRC Trademark Law, adopted in 1982 and revised in 2001, protects registered trademarks. The Trademark
Office under the SAIC handles trademark registrations and grants a term of ten years to registered trademarks. Trademark license
agreements must be filed with the Trademark Office for record. We have registered “
We have also applied to register additional trademarks and logos with the Trademark Office.
” with the Trademark Office.
” and “
In September 2002, the CNNIC issued the Implementing Rules for Domain Name Registration setting forth detailed rules for
registration of domain names. On November 5, 2004, the MII promulgated the Measures for Administration of Domain Names for the
Chinese Internet, or Domain Name Measures. The Domain Name Measures regulate the registration of domain names, such as the
first tier domain name “.cn.” In February 2006, CNNIC issued the Measures on Domain Name Disputes Resolution and its
implementing rules, pursuant to which CNNIC can authorize a domain name dispute resolution institution to decide disputes. We
have registered our domain names Baidu.cn and Baidu.com.cn with CNNIC.
Regulation on Information Security
The National People’s Congress has enacted legislation that prohibits use of the Internet that breaches the public security,
disseminates socially destabilizing content or leaks state secrets. Breach of public security includes breach of national security and
infringement on legal rights and interests of the state, society or citizens. Socially destabilizing content includes any content that
incites defiance or violations of PRC laws or regulations or subversion of the PRC government or its political system, spreads socially
disruptive rumors or involves cult activities, superstition, obscenities, pornography, gambling or violence. State secrets are defined
broadly to include information concerning PRC national defense, state affairs and other matters as determined by the PRC authorities.
According to other relevant regulations, ICP operators must complete mandatory security filing procedures and regularly update
information security and censorship systems for their websites with local public security authorities, and must also report any public
dissemination of prohibited content.
In addition, the State Secrecy Bureau has issued provisions authorizing the blocking of access to any website it deems to be
leaking state secrets or failing to comply with the relevant legislation regarding the protection of state secrets during online
information distribution. Specifically, Internet companies in China with bulletin boards, chat rooms or similar services must apply for
specific approval prior to operating such services.
58
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
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ˆ15GLYFY5SD9H7Z63Š
1*
0C
15GLYFY5SD9H7Z6
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On November 23, 2005, the Ministry of Public Security promulgated Provisions on Technological Measures for Internet
Security Protection, or Internet Protection Measures. The Internet Protection Measures require all ICP operators to keep records of
certain information about its users (including user registration information, log-in and log-out time, IP address, content and time of
posts by users) for at least 60 days and submit the above information as required by laws and regulations.
As Baidu Netcom and Beijing Perusal are ICP operators, they are subject to the regulations relating to information security.
They have taken measures to comply with such regulations. They are registered with the relevant government authority in accordance
with the mandatory registration requirement. Baidu Netcom’s policy is to remove links to web pages which to its knowledge contain
information that would be in violation of PRC laws or regulations. In addition, we monitor our websites to ensure our compliance
with such laws and regulations.
Regulations on Internet Privacy
The PRC Constitution states that PRC law protects the freedom and privacy of communications of citizens and prohibits
infringement of such rights. In recent years, PRC government authorities have enacted legislation on Internet use to protect personal
information from any unauthorized disclosure. The Internet Measures prohibit an ICP operator from insulting or slandering a third
party or infringing upon the lawful rights and interests of a third party. Pursuant to the BBS Measures, ICP operators that provide
electronic messaging services must keep users’ personal information confidential and must not disclose such personal information to
any third party without the users’ consent or unless required by law. The regulations further authorize the relevant
telecommunications authorities to order ICP operators to rectify unauthorized disclosure. ICP operators are subject to legal liability if
the unauthorized disclosure results in damages or losses to users. The PRC government, however, has the power and authority to
order ICP operators to turn over personal information if an Internet user posts any prohibited content or engages in illegal activities on
the Internet.
Regulations on Foreign Exchange
Foreign Currency Exchange
Pursuant to the Foreign Currency Administration Rules promulgated in 1996 and amended in 1997 and various regulations
issued by SAFE and other relevant PRC government authorities, RMB is freely convertible only to the extent of current account
items, such as trade related receipts and payments, interest and dividends. Capital account items, such as direct equity investments,
loans and repatriation of investment, require prior approval from SAFE or its provincial branch for conversion of RMB into a foreign
currency, such as U.S. dollars, and remittance of the foreign currency outside the PRC.
Payments for transactions that take place within the PRC must be made in RMB. Unless otherwise approved, PRC companies
must repatriate foreign currency payments received from abroad. Foreign invested enterprises may retain foreign exchange in
accounts with designated foreign exchange banks subject to a cap set by SAFE or its local counterpart. Unless otherwise approved,
domestic enterprises must convert all of their foreign currency receipts into RMB.
59
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
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Dividend Distribution
The principal regulations governing dividend distributions by wholly foreign owned enterprises and Sino-foreign equity joint
ventures include:
•
•
•
•
Wholly Foreign Owned Enterprise Law (1986), as amended;
Wholly Foreign Owned Enterprise Law Implementing Rules (1990), as amended;
Sino-foreign Equity Joint Venture Enterprise Law (1979), as amended; and
Sino-foreign Equity Joint Venture Enterprise Law Implementing Rules (1983), as amended.
Under these regulations, wholly foreign owned enterprises and Sino-foreign equity joint ventures in the PRC may pay dividends
only out of their accumulated profits, if any, as determined in accordance with PRC accounting standards and regulations.
Additionally, these foreign-invested enterprises are required to set aside certain amounts of their accumulated profits each year, if
any, to fund certain reserve funds. These reserves are not distributable as cash dividends.
Foreign Exchange Registration of Offshore Investment by PRC Residents
Pursuant to SAFE’s Notice on Relevant Issues Concerning Foreign Exchange Administration for PRC Residents to Engage in
Financing and Inbound Investment via Overseas Special Purpose Vehicles, or Circular No. 75, issued on October 21, 2005, (i) a PRC
resident, including a PRC resident natural person or a PRC company, is required to register with the local branch of SAFE before it
establishes or controls an overseas SPV, or SPV, for the purpose of overseas equity financing (including convertible debt financing);
(ii) when a PRC resident contributes the assets of or its equity interests in a domestic enterprise into an SPV, or engages in overseas
financing after contributing assets or equity interests into an SPV, such PRC resident shall register his or her interest in the SPV and
the change thereof with the local branch of SAFE; and (iii) when the SPV undergoes a material event outside of China, such as
change in share capital or merger and acquisition, the PRC resident must, within 30 days from the occurrence of such event, register
such change with the local branch of SAFE. PRC residents who are shareholders of SPVs established before November 1, 2005 were
required to register with the local SAFE branch before March 31, 2006.
Under Circular No. 75, failure to comply with the registration procedures set forth above may result in penalties, including
restrictions on a PRC subsidiary’s foreign exchange activities and its ability to distribute dividends to the SPV.
On December 25, 2006, the People’s Bank of China promulgated the “Measures for the Administration of Individual Foreign
Exchange”, and on January 5, 2007 SAFE further promulgated the implementation rules on those measures. Both became effective on
February 1, 2007. According to the implementation rules, if individuals in the PRC participate in any employee stock ownership plan
or stock option plan of an overseas listed company, those individuals must apply as a group through the company or a domestic
agency to SAFE or the appropriate local branch for approval for any foreign exchange-related transactions concerning that plan.
60
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:37 EST
ˆ15GLYFY8BYYGC=GAŠ
3*
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15GLYFY8BYYGC=G
20129 TX 61
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Regulations on Properties
On March 16, 2007, the National People’s Congress has enacted the Property Law of the People’s Republic of China, or the
Property Law, which will become effective on October 1, 2007. The Property Law encourages the protection of the development of
non-state-owned economy and sets forth the principles of equally protecting the legal property rights of collectives and individuals.
Under the Property Law, a construction land user may obtain such land use right through transfer or allocation and is entitled to all of
the property rights with respect to the buildings and its accessory facilities on such land.
Regulations on Taxation
For a discussion of applicable PRC tax regulations, see “Item 5.A—Operating and Financial Review and Prospects—Operating
Results—Taxation.”
C. Organizational Structure
The following table sets out the details of our subsidiaries:
Name
Baidu Online Network Technology (Beijing) Co. Ltd.
Baidu (China) Co., Ltd.
Baidu.com Times Technology (Beijing) Co., Ltd.
Baidu Inc.
Baidu Holdings Limited
Country of Incorporation Ownership Interest
100% indirect
China
China
China
Japan
100% indirect
100% indirect
100% indirect
British Virgin Islands
100% direct
PRC laws and regulations restrict foreign ownership of Internet content provision and advertising businesses. To comply with
PRC laws, Baidu Netcom was formed by Robin Yanhong Li and Eric Yong Xu on June 5, 2001. Baidu Netcom holds the licenses and
permits necessary to operate our websites and provide our online advertising services in China. Our relationships with Baidu Netcom
and its shareholders are governed by a series of contractual arrangements. We are able to substantially control Baidu Netcom through
these contractual arrangements.
In June 2006, we assisted in establishing Beijing Perusal which is directly owned by two individuals designated by our
company. We extended an interest-free loan in an aggregate amount of RMB1.0 million to the shareholders of Beijing Perusal solely
in connection with the initial capitalization of Beijing Perusal. We entered into a series of agreement with Beijing Perusal and its
shareholders in order to substantially control Beijing Perusal. Beijing Perusal became our consolidated affiliated entity as a result of
these contractual arrangements, which are substantially similar to our contractual arrangements with Baidu Netcom and its
shareholders. Beijing Perusal holds the necessary permits to conduct online advertising services in China.
In the opinion of Hawkhigh Law Firm, our PRC legal counsel: (1) the ownership structure of our company, Baidu Online, Baidu
China, Baidu Times, Baidu Netcom and Beijing Perusal complies with current PRC laws and regulations; (2) our contractual
arrangements with Baidu Netcom, Beijing Perusal and their shareholders are valid and binding on all parties to these arrangements
61
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
28-May-2007 16:38 EST
ˆ15GLYFY8BYYRJZGLŠ
3*
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15GLYFY8BYYRJZG
20129 TX 62
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and do not violate existing PRC laws or regulations; and (3) subject to the completion of the transfers of certain trademarks from
Baidu.com, Inc. or Baidu Online to Baidu Netcom, the business operations of our company, Baidu Online, Baidu China, Baidu
Times, Baidu Netcom and Beijing Perusal comply with current PRC laws and regulations.
D. Property, Plant and Equipment
Our principal executive offices are located on premises comprising approximately 11,600 square meters in Beijing, China. We
have regional offices in Shanghai, Guangzhou, Dongguan, Fuoshan and Zhongshan. In December 2006, we established an office in
Tokyo, Japan. We lease our premises from unrelated third parties. Our servers in China are hosted at the Internet data centers of
China Telecom and China Netcom in Beijing, Tianjin and Shenzhen. In March 2007, we established servers at an Internet data center
of Asia Network Company in Tokyo, Japan.
In late 2005, we made an initial payment for the land use right in Beijing to build our new corporate headquarters with total floor
area of approximately 44,000 square meters. The floor area was increased to 59,000 square meters in 2006. In anticipation of the
continuing growth trend, we plan to build a new information and technology center on the premises and move our principal executive
offices, information and technology center, online marketing services center and administrative and support facilities to the new
premises. We are awaiting necessary governmental approvals for the proposed development and use of the land.
Item 4A. UNRESOLVED STAFF COMMENTS
None.
Item 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
The following discussion of our financial condition and results of operations is based upon and should be read in conjunction
with our consolidated financial statements and their related notes included in this annual report on Form 20-F. This report contains
forward-looking statements. See “Forward-Looking Information.” In evaluating our business, you should carefully consider the
information provided under the caption “Item 3D. Key Information—Risk Factors” in this annual report on Form 20-F. We caution
you that our businesses and financial performance are subject to substantial risks and uncertainties.
A. Operating Results
The major factors affecting our results of operations and financial condition are discussed below.
Revenue Composition
We derive revenues primarily from two sources:
•
online marketing services, which accounted for 91.0%, 96.3% and 98.9% of our total revenues in 2004, 2005 and 2006,
62
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP80
9.6.18
HKG eranm0ma
HKG
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ˆ15GLYFY8BYZ0PYG4Š
4*
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20129 TX 63
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respectively; and
other services, which accounted for 9.0%, 3.7% and 1.1% of our total revenues in 2004, 2005 and 2006, respectively.
•
Online Marketing Services. We provide online marketing services to our P4P customers and tailored solutions customers. We
generated approximately 98.9% of our total revenues in 2006 from online marketing services, a substantial majority of which was
derived from our P4P services.
Our P4P platform is an online marketplace that introduces Internet search users to customers who bid or pay a fixed fee based on
click-throughs for priority placement of their links in the search results. We recognize P4P revenues when a user clicks on a
customer’s link in the search results, based on the amount that the customer has agreed to pay for each click-through or, in some
cases, other pre-determined performance measures.
We provide tailored solutions customers with marketing solutions which may include one or more forms of online advertising
services such as text links and graphical advertisements, as well as P4P services. Our agreements with these customers generally have
a term of no more than one year. Our tailored solutions customers generally pay us based on pre-determined performance metrics,
such as number of click-throughs, duration of placement, number of converted users and number of telephone calls. Some of our large
tailored solutions customers have increasingly used our auction-based P4P services as one of the means to meet their online
marketing needs. We expect to continue to experience such trend in the near future.
The most significant factors that directly or indirectly affect our online marketing revenues are:
•
the number of users visiting our websites and our Baidu Union members’ properties;
the number of searches initiated on our websites and our Baidu Union members’ properties;
the rate at which users click on paid search results;
the number of online marketing customers;
the competitiveness of bidding for keywords by P4P customers;
•
•
•
•
•
•
the total online marketing budgets of our customers; and
the total number of sponsored links and advertisements displayed on our websites and the bidding price for click-through.
Our P4P services revenues have primarily been driven by the increase in the number of page views, the increase in the number
of P4P customers, and by our success in optimizing the display of sponsored links. We believe that an increase in the number of
63
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP60
9.6.18
HKG gonzm0ma
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active P4P customers generally leads to an increase in the number of sponsored links and a higher average price per click-through for
selected keywords. Our P4P customer growth has primarily been driven by the adoption of our P4P services by SMEs and, to a lesser
extent, large enterprises. Our online advertising services have historically been driven by the general increase in our customers’ online
marketing budgets. Most of our tailored solutions customers are medium and large enterprises. We expect the number of our online
marketing customers to grow and, as a result, our customer mix may change; however, we expect our online marketing customer base
to remain diverse for the foreseeable future. Our online marketing customers are increasingly seeking marketing solutions with
measurable results in order to maximize their ROI. To meet our customers’ needs, we will continue to evaluate the effectiveness of
our various products and services and adjust the mix of our service offerings to optimize our customers’ ROI. We expect that we will
continue to earn a substantial majority of our revenues from our online marketing services. As a result, we plan to continue focusing
most of our resources on expanding our online marketing services.
Other Services. Prior to July 2006, our other services primarily included enterprise search software and related services. We
were subject to a PRC value added tax, or VAT, on sales of our enterprise search software, and were eligible to receive rebates for a
portion of the VAT paid by us pursuant to applicable PRC tax regulations. We recorded revenues from our enterprise search software
and related services net of the VAT payable by us but included the amount of VAT rebates received or receivable from the PRC tax
authorities. We decided to phase out our enterprise search software business in July 2006.
Revenue Collection
We collect payments for our P4P services both from our customers directly and through our distributors. We expanded our
direct sales effort in several major cities in China, including Beijing, in 2006 and, as a result, an increasing portion of P4P payments is
being collected through our direct sales. We require our P4P distributors or direct customers to pay a deposit before using our P4P
services, to maintain a minimum balance in their accounts, and to replenish the accounts immediately or in some cases, within certain
grace periods after their account balance falls below the designated amount. We deduct the amount due to us from the deposit paid by
a distributor or a customer when a user clicks on the customer’s link in the search results.
We generally require payments from customers of our tailored solutions online-marketing services within 30 to 60 days of the
provision of our services.
We generally require two installment payments from customers of our other services within 30 days of the signing of a contract
and the delivery of our products or services, respectively.
As of December 31, 2006, we had accounts receivable of RMB23.1 million (US$3.0 million), net of provisions, mainly due
from customers of our online advertising services.
Operating Costs and Expenses
Our operating costs and expenses consist of cost of revenues, selling, general and administrative expenses, and research and
development expenses. Share-based compensation expenses are allocated among the above three categories of operating costs and
64
BAIDU
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expenses, based on the nature of the work of the employees who have received share-based compensation. Our total operating costs
and expenses have declined as a percentage of our total revenues from 2004 to 2006 largely due to economies of scale and the
revenue growth we have achieved.
Cost of Revenues
The following table sets forth the components of our cost of revenues both in absolute amount and as a percentage of total
revenues for the periods indicated.
(in thousands, except percentages)
Total revenues
Cost of revenues:
Business tax and surcharges
Traffic acquisition costs
Bandwidth costs
Depreciation of servers and other equipment
Operational expenses
Share-based compensation expenses
Total cost of revenues
For the Year Ended December 31,
2004
2005
2006
RMB % RMB % RMB
117,451 100.0 319,215 100.0 837,838 107,359 100.0
%
US$
(6,542)
(10,901)
(8,475)
(7,072)
(6,537)
(1,665)
6.2
9.0
4.8
6.1
3.0
0.2
(41,192) 35.1 (104,401) 32.7 (245,489) (31,456) 29.3
6.5 (51,833)
6.6 (75,180)
6.7 (40,005)
7.9 (51,574)
4.7 (25,481)
(1,416)
0.3
5.6 (20,770)
9.3 (21,212)
7.2 (21,274)
6.0 (25,259)
5.6 (14,912)
(974)
1.4
(6,642)
(9,633)
(5,126)
(6,609)
(3,265)
(181)
Traffic Acquisition Costs. Traffic acquisition costs represent the portion of our online marketing revenues that we share with our
Baidu Union members. We typically pay a Baidu Union member, based on a pre-agreed arrangement, a portion of the online
marketing revenues generated from click-throughs by users of that member’s properties. We expect our traffic acquisition costs to
increase as we further expand our Baidu Union network.
Bandwidth Costs. Bandwidth costs are the fees we pay to China Telecom and China Netcom for telecommunications services
and for hosting our servers at their Internet data centers. We expect our bandwidth costs, as variable costs, to increase with traffic on
our websites. Our bandwidth costs could also increase if China Telecom and China Netcom were to raise their service charges.
Depreciation of Servers and Other Equipment. We include depreciation expenses within our cost of revenues for servers and
other computer hardware that are directly related to our business operations and technical support. We expect our depreciation
expenses to increase as we purchase additional servers and other computer hardware to meet the needs of our users and customers.
Operational Expenses. Operational expenses include primarily salary and benefits expenses and travel and other expenses
incurred by our operating and technical support personnel. Salary and benefits expenses include wages, bonuses, and medical
insurance, unemployment insurance and pension benefits.
65
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HKGFBU-2K-PF004
9.6.18
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Operating Expenses
The following table sets forth the components of our operating expenses both in absolute amount and as a percentage of total
revenues for the periods indicated.
For the Year Ended December 31,
(in thousands, except percentages)
Total revenues
Cost of revenues
Selling, general and administrative
Selling and marketing
General and administrative
Research and development
Total costs and operating expenses
2005
RMB
%
319,215 100.0
2004
RMB
%
117,451 100.0
(41,192)
(50,724)
(26,401)
(24,323)
(14,531)
(106,447)
35.1 (104,401)
43.2 (134,771)
(76,173)
22.5
(58,598)
20.7
12.4
(44,200)
90.7 (283,372)
RMB
2006
US$
%
837,838 107,359 100.0
29.3
29.9
17.9
12.0
9.4
68.6
(31,456)
(32,065)
(19,202)
(12,863)
(10,153)
(73,674)
32.7 (245,489)
42.3 (250,240)
23.9 (149,856)
18.4 (100,384)
13.8
(79,231)
88.8 (574,960)
Selling, General and Administrative Expenses
(1) Selling and Marketing Expenses. Our selling and marketing expenses primarily consist of salaries and benefits and
commissions for our sales and marketing personnel and promotional and marketing expenses. We expect to incur higher selling and
marketing expenses as we intensify our brand-promotion efforts and hire additional sales and marketing personnel. To the extent that
our direct sales force sells a greater proportion of our online marketing services, we expect that our selling expense will increase as a
result of increased sales commissions. We expect that our selling and marketing expenses will increase in absolute amount and may
increase as a percentage of our total revenues in the near term.
(2) General and Administrative Expenses. Our general and administrative expenses primarily consist of salaries and benefits for
our general and administrative personnel and fees and expenses for legal, accounting and other professional services. We expect to
incur additional general and administrative expenses as we expand our operations.
Research and Development Expenses
Research and development expenses primarily consist of salaries and benefits for research and development personnel. We
expense research and development costs as they are incurred, except for capitalized software development costs that fulfill the
capitalization criteria under SOP 98-1, “Accounting for the Costs of Computer Software Developed or Obtained for Internal Use.”
We anticipate that research and development expenses will increase as we hire additional research and development personnel to
further enhance our technology platform and meet the expected growth of our operations.
Share-based Compensation Expenses
Effective from January 1, 2006, we have adopted Statement of Financial Accounting Standards 123 ( revised 2004 ), Share-
Based Payment, or SFAS 123R, using the modified prospective transition approach. Prior to January 1, 2006, we accounted for share-
based compensation arrangements with employees in accordance with the provisions of Accounting Principles Board Opinion No. 25,
66
BAIDU
FORM 20-F
RR Donnelley ProFile
ACWIN-CTXP60
9.6.18
HKG gonzm0ma
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28-May-2007 16:20 EST
ˆ15GLYFY8BYD91WGiŠ
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20129 TX 67
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Accounting for Stock Issued to Employees, or APB 25, and related interpretations thereof. Pursuant to SFAS 123R, we recognized
share-based compensation over the requisite service periods for any share-based awards granted after December 31, 2005 based on
the fair values of all share-based awards on the dates of grant. We continue to account for share options that were granted prior to the
initial public filing of our registration statement on Form F-1 with the SEC on July 12, 2005 but that remained unvested at
December 31, 2005 under APB 25. For share-based awards granted after the initial public filing of our registration statement on Form
F-1 but prior to January 1, 2006, the compensation cost related to the unvested portion is recognized based on the fair value of those
awards on their respective date of grant. Such costs are recognized upon the adoption of SFAS 123R on January 1, 2006. For a
detailed description, see “Item 8B. Significant Changes.”
In addition to options, we started to use restricted shares as another type of share-based awards to employees in 2006. As of
December 31, 2006, there was RMB6.2 million (US$0.8 million) unrecognized share-based compensation cost related to restricted
shares. That deferred cost is expected to be recognized over a weighted-average vesting period of 1.25 years. To the extent the actual
forfeiture rate is different from our original estimate, actual share-based compensation cost related to these awards may be different
from our expectation.
We also granted options to consultants and accounted for such options under the fair value method. We amortize share-based
compensation expenses over the vesting periods of the related options, which are generally four years long.
The following table sets forth the allocation of our share-based compensation expenses both in absolute amount and as a
percentage of total share-based compensation expenses among our employees based on the nature of work which they were assigned
to perform.
(in thousand)
Allocation of Share-based Compensation Expenses
Cost of revenues
Selling, general and administrative
Research and development
Total share-based compensation expenses
Taxation
For the Year Ended December 31,
2004
2005
2006
RMB % RMB % RMB US$ %
974
1,665 10.1
2.9
11,720 71.0 22,804 67.9 32,970 4,225 68.3
3,125 18.9 9,793 29.2 13,894 1,780 28.8
16,510 100.0 33,571 100.0 48,280 6,186 100.0
2.9 1,416 181
Because we, our subsidiaries and affiliated entities are incorporated in different jurisdictions, we file separate income tax
returns.
Under the current laws of the Cayman Islands and the British Virgin Islands, we and Baidu Holdings Limited are not subject to
income or capital gains tax. Additionally, dividend payments made by any of these companies are not subject to withholding tax in
those jurisdictions.
67
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PRC Enterprise Income Tax
PRC enterprise income tax is calculated based on taxable income determined under PRC GAAP and PRC tax laws and
regulations. In accordance with “Income Tax Law of China for Enterprises with Foreign Investment and Foreign Enterprises,” or the
FIE Income Tax Law, foreign invested enterprises, or FIEs, established in the PRC are generally subject to an enterprise income tax
rate of 33%. The FIE Income Tax Law also provides certain favorable tax treatments to an FIE that qualifies as a “new or high-
technology enterprise” and is registered and operates in a specified high-tech zone in the PRC. PRC domestic companies are governed
by the Provisional Regulations on Enterprise Income Tax Laws of the PRC and are also generally subject to an enterprise income tax
rate of 33%.
China’s legislative body, the National People’s Congress, adopted the Unified Enterprise Income Tax Law on March 16, 2007.
This new tax law will replace the existing separate income tax laws for domestic enterprises and foreign-invested enterprises and
become effective on January 1, 2008. Under the new tax law, a unified income tax rate is set at 25% for both domestic enterprises and
foreign-invested enterprises. Certain high-technology enterprises requiring state support, however, will continue to be entitled to a
15% tax rate. Furthermore, this new tax law may eliminate the current exemption of enterprise income tax on dividend derived by
foreign investors from FIEs and may impose on FIEs an obligation to withhold tax on dividend distributed by such FIEs. In addition,
the new tax law specifies certain special adjustments to taxation. In particular, an enterprise must submit its annual tax return together
with an annual statement on transactions with its affiliated parties to the tax authorities. The tax authorities may make reasonable
adjustments on taxation if they have identified any affiliated transactions that are inconsistent with arms-length principles.
Baidu Online, an FIE that is registered and operates in Beijing Zhongguancun Science Park, has been qualified as a “new or
high-technology enterprise.” It is thus entitled to a preferential enterprise income tax rate of 15% currently. In 2006, Baidu Online
obtained the certificate of an “advanced technology enterprise” from the Beijing Municipal Bureau of Commerce, which qualified
Baidu Online for a 10% enterprise income tax rate from 2006 to 2008. Similarly, Baidu Times, which is also a certified foreign-
invested “new or high-technology enterprise” located in Beijing Zhongguancun Science Park, is entitled to a three-year exemption
from enterprise income tax from 2006 to 2008 and a 7.5% enterprise income tax rate for another three years from 2009 to 2011,
followed by a 15% tax rate so long as it continues to qualify as a “new or high-technology enterprise.”
Baidu China is registered in Shanghai Pudong New Zone and thus currently is subject to a 15% enterprise income tax rate.
Moreover, Baidu China has been granted the “software enterprise” status by the Shanghai Municipal Information Commission in
2006 and thus is entitled to a full exemption from enterprise income tax from 2006 to 2007 and a 50% tax reduction from 2008 to
2010.
Baidu Online’s status as an “advanced technology enterprise” is not required to be re-assessed. Baidu Times’ status as “new or
high-technology enterprise” is re-assessed every other year. Baidu China’s status as a “software enterprise” is re-assessed every year.
The PRC central or provincial government in the future could determine to eliminate or reduce any of the preferential tax treatments
we currently are entitled to. If any of such preferential tax treatments were eliminated or reduced by any new tax law or regulation at
any time, our consolidated effective tax rate would increase as a result.
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If Baidu Online, Baidu Times or Baidu China no longer qualifies for the preferential tax treatment, we will consider available
options under applicable law that would enable us to qualify for further preferential tax treatment. To the extent we are unable to
offset the impact of the expiration of Baidu Online’s, Baidu Times’ or Baidu China’s preferential tax treatment with new tax
exemptions, tax incentives or other tax benefits, the expiration of their preferential tax treatment will cause our effective tax rate to
increase. The amount of income tax payable by our PRC subsidiaries in the future will depend on various factors, including, among
other things, the results of operations and taxable income of, and the statutory tax rate applicable to, each of the subsidiaries. Our
effective tax rate depends partially on the extent of the relative contribution of each of our subsidiaries to our consolidated taxable
income.
In 2005 and 2006, our consolidated effective tax rate was 3.9% and 4.0%, respectively.
If P4P were classified as a form of advertising in the future, we may have to conduct our P4P business through Baidu Netcom in
order to comply with PRC laws and regulations that limit foreign ownership of advertising companies. As a result, our consolidated
effective tax rate would increase, as Baidu Netcom is subject to a 33% statutory enterprise income tax rate as of the date of this
annual report and will be subject to a 25% statutory enterprise income tax rate starting from January 1, 2008.
As a result of our holding company structure, we rely entirely on dividend payments from our subsidiaries in China. According
to the new tax law, we may be subject to a withholding tax for total dividends derived from our subsidiaries in China.
PRC Business Tax
Revenues from services provided by Baidu Online, Baidu China, Baidu Times, Baidu Netcom and Beijing Perusal are subject to
a 5% PRC business tax. We pay business tax on the revenues generated from our online marketing services and other taxable
services.
PRC VAT
Other than providing online marketing services, Baidu Online sold proprietary software before July 2006, which was subject to
PRC VAT at a rate of 17% of sales price. Baidu Online obtained an approval from the relevant tax authority to receive VAT refund at
a rate of 14% of sales price from May 2001 to April 2006 and obtained a renewed approval in June 2006. Accordingly, the effective
VAT rate on software sales was 3% during the period. In July 2006, we decided to phase out the enterprise search software business.
When the phase-out of this business is completed, Baidu Online will no longer be subject to the VAT relating to software sales.
Critical Accounting Policies
We prepare financial statements in accordance with U.S. GAAP, which requires us to make judgments, estimates and
assumptions that affect the reported amounts of our assets and liabilities and the disclosure of our contingent assets and liabilities at
the end of each fiscal period and the reported amounts of revenues and expenses during each fiscal period. We continually evaluate
these judgments and estimates based on our own historical experience, knowledge and assessment of current business and other
conditions, our expectations regarding the future based on available information and assumptions that we believe to be reasonable,
69
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ACWIN-CTXP60
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which together form our basis for making judgments about matters that are not readily apparent from other sources. Since the use of
estimates is an integral component of the financial reporting process, our actual results could differ from those estimates. Some of our
accounting policies require a higher degree of judgment than others in their application.
The selection of critical accounting policies, the judgments and other uncertainties affecting application of those policies and the
sensitivity of reported results to changes in conditions and assumptions are factors that should be considered when reviewing our
financial statements. We believe the following accounting policies involve the most significant judgments and estimates used in the
preparation of our financial statements.
Revenue Recognition
We recognize revenues based on the following principles:
Online Marketing Services
(1) Auction-based P4P Services
Our auction-based P4P platform enables a customer to place its website link and related description on our search result list. The
customers make bids to determine how much they are willing to pay for each click to their listings in the search results listed on our
website. The amount of the customer’s bid will influence the ranking of the customer’s listing in the search results. The customer
pays us only when a user clicks on one of its website links. Revenue is recognized when a user clicks on one of the customer-
sponsored website links, there is persuasive evidence of an arrangement, the fee is fixed or determinable and collection is reasonably
assured, as prescribed by SEC Staff Accounting Bulletin No. 104, or SAB 104.
For certain P4P customers engaged through direct sales, we may provide certain value-added consultative services to help our
customers better utilize its P4P online marketing system. Fees for such services are recognized as revenue on a pro-rata basis over the
contracted service period.
(2) Other Performance-based Online Marketing Services
To the extent we provide online marketing services based on performance criteria other than click-throughs, such as the number
of telephone calls brought to our customers, the number of users registered with our customers, or the minimum number of click-
throughs, revenue is recognized when the specified performance criteria are met together with satisfaction of other applicable revenue
recognition criteria as prescribed by SAB 104.
(3) Time-based Online Advertising Services
For time-based online advertising services such as text links, banners or other forms of graphical advertisements, we recognize
revenue, in accordance with SAB 104, on a pro-rata basis over the contractual term commencing on the date the customer’s
advertisement is displayed in a specified webpage. For certain time-based contractual arrangements, we may also provide certain
performance guarantees, in which cases revenue is recognized at the later of the completion of the time commitment or performance
guarantee.
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(4) Online Marketing Services Involving Baidu Union
Baidu Union is the program through which we expand distribution of our customers’ sponsored links or advertisements by
leveraging traffic of the Baidu Union members’ Internet properties. We make payments to Baidu Union members for acquisition of
traffic. We recognize gross revenue for the amount of fees we receive from our customers. Payments made to Baidu Union members
are included in cost of revenues as traffic acquisition costs.
(5) Barter Transactions
We may engage in barter transactions from time to time and adopted the provisions of Accounting Principles Board No. 29,
Accounting for Nonmonetary Transactions. While nonmonetary transactions are generally recorded at fair value, if such value is not
determinable within reasonable limits, we recognize the transaction based on the carrying value of the product or services we provide.
The amount of revenues recognized for barter transactions was insignificant for each of the periods presented.
In addition, we recognized revenues for barter transactions involving advertising in accordance with Emerging Issues Task
Force, or EITF 99-17, Accounting for Advertising Barter Transactions. However, neither the amount recognized nor the volume of
such transactions not qualified for income recognition was material.
(6) Other Revenue Recognition Related Policies
If a sales contract stipulates more than one of the services described in (1), (2) and (3), and the services are considered as
multiple accounting units in accordance with EITF 00-21, Revenue Arrangements with Multiple Deliverables, the total revenue on
such arrangements is allocated to the individual deliverables based on their relative fair values. If sufficient vendor-specific objective
evidence of fair value does not exist for the allocation of revenue, the fee for the entire arrangement is recognized ratably over the
term of the arrangement.
We engage third party distributors to deliver some of our online marketing services to end customers. In this context, we may
provide cash incentives to distributors. The cash incentives are accounted for as a reduction of revenue in accordance with EITF 01-9,
Accounting for Consideration Given by a Vendor to a Customer (Including a Reseller of the Vendor’s Products).
Cash received in advance from customers is recorded as customer deposits. The unused cash balances remaining in customers’
accounts are included as a liability of our company. Deferred revenue is recorded when the services are provided before obtaining
persuasive evidence.
Other Services
We generate fees from the sale and license of our enterprise search products, which includes software and post-sale support. We
recognize revenue in accordance with Statement of Position 97-2, Software Revenue Recognition, as amended. For transactions in
which the elements are not sold separately, sufficient vendor-specific objective evidence of fair value does not exist for the allocation
of revenue. As a result, commencing with the delivery of the hardware and software, the fee for the entire arrangement is recognized
ratably over the term of the post-contract support arrangement.
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Revenue is recognized net of VAT payable to, but includes the benefit of the rebate of VAT on sale of enterprise search
software received or receivable from, the relevant PRC tax authorities as part of the PRC government’s policy of encouraging
software development in the PRC. Sales of products in the PRC are subject to a 17% VAT. Companies that fulfill certain criteria set
by the relevant authorities are entitled to a refund of VAT equivalent to the excess over 3% of contracted amount paid in the month
when output VAT (which is the amount of VAT a company collects for sale of its products) exceeds input VAT (which is the amount
of VAT a company pays in connection with its purchases). Such VAT rebates are recorded on an accrual basis.
Cost of Revenues
Cost of revenues consists primarily of business taxes and surcharges, traffic acquisition costs, bandwidth costs, depreciation,
payroll and related costs of operations.
We incur business taxes and surcharges in connection with the provision of online marketing services in China. Traffic
acquisition costs represent the amounts paid or payable to Baidu Union members from which we generate revenues. These payments
are primarily based on revenue sharing arrangements under which we pay our Baidu Union members a percentage of the fees we earn
from our online marketing customers, primarily generated by click-throughs by users of our Baidu Union members’ properties.
Share-based Compensation Expenses
Our share-based compensation plan is described in more detail under “Item 6B. Directors, Senior Management and
Employees—Compensation of Directors and Executive Officers.” We adopted SFAS 123R using the modified prospective transition
approach from January 1, 2006. Prior to January 1, 2006, we accounted for share-based compensation arrangements with employees
in accordance with the provisions of APB 25 and related interpretations thereof. Pursuant to SFAS 123R, we recognized share-based
compensation over the requisite service periods for any share option and restricted share granted after December 31, 2005 based on
the fair value of the share option and restricted share on the date of grant. We continue to account for share options that had been
granted prior to the initial public filing of our registration statement on Form F-1 with the SEC on July 12, 2005 and that remained
unvested at December 31, 2005 under APB 25. For share-based awards granted after the initial public filing of our registration
statement on Form F-1 but prior to January 1, 2006, the unvested compensation cost at the effective date of adoption of SFAS 123R is
computed based on the grant date fair values of those awards.
We recognize share-based compensation after the date of adoption of SFAS 123R using the accelerated method for all share-
based awards issued prior to January 1, 2006, other than those options accounted for under APB 25. We have elected to recognize
share-based compensation after the date of adoption of SFAS 123R using the straight-line method for all share-based awards issued
after January 1, 2006, which results in the recognition of less share-based compensation in the first several years during the vesting
period compared to that which would have been recognized had we used the accelerated method. Forfeitures were estimated based on
historical experience and are periodically reviewed.
We account for share awards issued to non-employees in accordance with the provisions of SFAS 123R and EITF 96-18,
Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or
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Services. Under SFAS 123R and EITF 96-18, we use the Black-Scholes option pricing model method to measure the value of options
granted to non-employees at each vesting date to determine the appropriate charge to share-based compensation.
Income Taxes
We recognize income taxes under the liability method. Deferred income taxes are recognized for differences between the
financial reporting and tax bases of assets and liabilities at enacted tax rates in effect for the years in which the differences are
expected to reverse. We record a valuation allowance against the amount of deferred tax assets that it determines is not more likely
than not of being realized. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the
enactment date.
We adopted the provisions of Financial Accounting Standards Board, or FASB, Interpretation No. 48, “Accounting for
Uncertainty in Income Taxes – an interpretation of FASB Statement No. 109,” or FIN 48, on January 1, 2007. Pursuant to FIN 48,
unrecognized income tax benefits are recognized in liability, and interest and penalties related to uncertain tax positions are
recognized in income tax expense. After the adoption of FIN 48, we recognized no adjustment in the liability for unrecognized tax
benefit.
Consolidation of Variable Interest Entities
PRC law currently limits foreign ownership of companies that provide Internet content and advertising services. To comply with
these foreign ownership restrictions, we operate our websites and provide online advertising services in China through affiliated PRC
companies wholly owned by PRC citizens. These affiliated PRC companies hold the licenses and approvals necessary to operate our
websites and to provide online advertising services in China. We have contractual arrangements with these companies and their
shareholders pursuant to which we provide technology consulting services and license certain software products and registered
trademarks to them. Through these contractual arrangements, we also have the ability to substantially influence their daily operations
and financial affairs, appoint their senior executives and approve all matters requiring shareholder approval. As a result of these
contractual arrangements, which enable us to control these affiliated PRC companies, we are considered the primary beneficiary of
these companies. Accordingly, we regard each of these affiliated PRC companies as a Variable Interest Entity under FASB
Interpretation No. 46R, “Consolidation of Variable Interest Entities, an Interpretation of ARB No. 51,” or FIN 46R, and we
consolidate the results, assets and liabilities of these companies in our consolidated financial statements.
Intangible Assets
Goodwill represents the excess of the purchase price over the fair value of the identifiable net assets acquired. Goodwill is tested
for impairment annually or more frequently if events or changes in circumstances indicate that it might be impaired. We assess
goodwill for impairment at the reporting unit level.
We carry intangible assets at cost less accumulated amortization. Intangible assets with a finite useful life are amortized using
the straight-line method over the estimated economic life of the intangible assets, as follows:
Domain name
Customer relationships
Non-competition agreement
Software
Contract-based assets
73
— 5 years
— 4.9 years
— 4 years
— 9.8 years
— 2.4 years
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FORM 20-F
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Intangible assets with an indefinite useful life are not amortized. In accordance with this policy, one of the domain name assets,
which was acquired in July 2006, is not subject to amortization, as the remaining useful life is indefinite. If the intangible asset that is
not being amortized is subsequently determined to have a finite useful life, the asset will be tested for impairment and then amortized
prospectively over its estimated remaining useful life and accounted for in the same manner as other intangible assets that are subject
to amortization. Intangible assets with indefinite useful lives are tested for impairment annually or more frequently if events or
changes in circumstances indicate that they might be impaired.
We review and adjust the carrying value of the intangible assets if the facts and circumstances suggest the intangible assets may
be impaired. We assessed and concluded that there was no impairment for goodwill and intangible assets in any of the years presented
in this annual report.
Allowance for Doubtful Accounts
Accounts receivable are recognized and carried at original invoiced amount less an allowance for any potential uncollectible
amounts. An estimate for doubtful debts is made when collection of the full amount is no longer probable. Bad debts are written off as
incurred. We generally do not require collateral from our customers.
We maintain allowances for doubtful accounts for estimated losses resulting from the failure of customers to make payments on
time. We review the accounts receivable on a periodic basis and make general and specific allowances when there is doubt as to the
collectibility of individual balances. In evaluating the collectibility of individual receivable balances, we consider many factors,
including the age of the balance, the customer’s past payment history, its current credit-worthiness and current economic trends.
Impairment of Asset Group
We evaluate long-lived assets, such as property, plant and equipment and purchased intangible assets with finite lives, for
impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable in
accordance with SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets. We assess the recoverability of an
asset group based on the undiscounted future cash flows the asset group is expected to generate and recognize an impairment loss
when the estimated undiscounted future cash flows expected to result from the use of the asset group plus net proceeds expected from
the disposition of the asset group, if any, are less than the carrying value of the asset group. If we identify an impairment, we reduce
the carrying amount of the asset group to its estimated fair value based on a discounted cash flow approach or, when available and
appropriate, to comparable market values. We use estimates and judgments in our impairment tests and if different estimates or
judgments had been utilized, the timing or the amount of any impairment charges could be different. Asset groups to be disposed of
would be reported at the lower of the carrying amount or fair value less costs to sell, and would no longer be depreciated. The assets
and liabilities of a disposal group classified as held for sale would be presented separately in the appropriate asset and liability
sections of the balance sheet.
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FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF004
9.6.18
HKG chana0hk
HKG
29-May-2007 08:18 EST
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Cash, Cash Equivalents and Short-term Investments
Cash and cash equivalents stated at cost, which approximates fair value, primarily consist of cash and investments in interest
bearing demand deposit accounts, liquidity funds and money market funds. All highly liquid investments with stated maturities of
three months or less from the date of purchase are classified as cash equivalents; all highly liquid investments with stated maturities
of greater than three months, but less than 12 months, are classified as short-term investments which are stated at approximately fair
value.
We determine the appropriate classification of short-term investments in money market funds at the time of purchase and
reevaluate such designation at each balance sheet date. The short-term investments in money market funds have been classified and
accounted for as available for sale. These short-term investments are carried at fair value, with the unrealized gains and losses (net of
taxes) reported in accumulated other comprehensive income as a component of shareholders’ equity, except for unrealized losses
determined to be other than temporary, which are expensed. Any realized gains or losses on the sale of the money market funds are
determined on a specific identification method, and such gains and losses are reflected as a component of interest income, net.
Investments
The investments for which we do not have the ability to exercise significant influence (generally, when we have an investment
of less than 20% ownership and no representation on the company’s board of directors) and for which there is not a readily
determinable fair value, are accounted for using the cost method. Dividends and other distributions of earnings from investees, if any,
are included in income when declared. We periodically evaluate the carrying value of our investments accounted for under the cost
method of accounting and any impairment is included in our consolidated statements of income.
Recent Accounting Pronouncements
On September 15, 2006, the FASB issued SFAS No. 157, Fair Value Measurement, or SFAS 157. The standard provides
guidance for using fair value to measure assets and liabilities. The standard also responds to investors’ requests for expanded
information about the extent to which companies measure assets and liabilities at fair value, the information used to measure fair
value, and the effect of fair value measurements on earnings. The standard does not expand the use of fair value in any new
circumstances. SFAS 157 is effective for financial statements issued for fiscal years beginning after November 15, 2007, and interim
periods within those fiscal years. We are currently assessing the impact of this new standard on our financial statements.
In February 2007, the FASB issued FASB Statement No. 159, The Fair Value Option for Financial Assets and Financial
Liabilities—Including an amendment of FASB Statement No. 115, or SFAS 159. This statement permits entities to choose to measure
many financial instruments and certain other items at fair value that are not currently required to be measured at fair value. SFAS 159
is effective for financial statements issued for fiscal years beginning after November 15, 2007, and interim periods within those fiscal
years. We are currently assessing the impact of this new standard on our financial statements.
75
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PD002
9.6.18
HKG chaum0hk
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Results of Operations
The following table sets forth a summary of our consolidated results of operations for the periods indicated. Our business has
evolved rapidly since we commenced operations in 2000. Our limited operating history makes it difficult to predict future operating
results. We believe that period-to-period comparisons of operating results should not be relied upon as indicative of future
performance.
(in thousands)
Consolidated Statements of Income Data
Revenues:
Online marketing services
Other services
Total revenues
Operating costs and expenses (1):
Cost of revenues
Selling, general and administrative
Research and development
Total operating costs and expenses
Operating profit
Interest income
Other income, net, including exchange gains or losses
Taxation
Cumulative effect of change in accounting principle
Net income
(1) Share-based compensation expenses are allocated as follows:
Cost of revenues
Selling, general and administrative
Research and development
For the Year Ended December 31,
2006
2005
RMB
RMB
US$
2004
RMB
106,854 307,363 828,484 106,160
1,199
117,451 319,215 837,838 107,359
10,597
11,852
9,354
(44,200)
(106,447) (283,372) (574,960)
(41,192) (104,401) (245,489) (31,456)
(50,724) (134,771) (250,240) (32,065)
(79,231) (10,153)
(14,531)
(73,674)
35,843 262,878 33,685
5,438
13,580
525
93
(1,570)
(1,911)
590
—
47,605 301,766 38,668
11,004
1,135
347
(481)
—
12,005
42,443
4,098
(12,256)
4,603
(974 )
(1,665 )
(1,416 )
(11,720 ) (22,804 ) (32,970 )
(9,793 ) (13,894 )
(16,510 ) (33,571 ) (48,280 )
(3,125 )
(181 )
(4,225 )
(1,780 )
(6,186 )
Year Ended December 31, 2006 Compared to Year Ended December 31, 2005
Revenues. Our total revenues increased by 162.5% from RMB319.2 million in 2005 to RMB837.8 million (US$107.4 million) in
2006. This increase was primarily due to a substantial increase in our revenues from online marketing services, slightly offset by a
decrease of RMB2.5 million (US$320,000) in revenues from other services. Our online marketing revenues increased by 169.5%
from RMB307.4 million in 2005 to RMB828.5 million (US$106.2 million) in 2006. This increase was mainly attributable to our
customers’ increased use of online marketing as a means to promote their products and services, as evidenced by the increase in the
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number of our online marketing customers from approximately 76,000 in 2005 to over 143,000 in 2006, and the increase in the
average revenue per customer from approximately RMB4,044 in 2005 to approximately RMB5,800 (US$743) in 2006. The increase
in our online marketing customers was mainly due to our effective distribution network and our expanded direct sales, especially in
Beijing, Shanghai and Guangzhou. The increase in the average revenue per customer was primarily attributable to the increase in the
number of clicks, and the higher price per click as more customers participated in our P4P auction platform.
Operating Costs and Expenses. Our total operating costs and expenses increased by 102.9% from RMB283.4 million in 2005 to
RMB575.0 million (US$73.7 million) in 2006. This increase was primarily due to increases in our cost of revenues and selling,
general and administrative expenses, and, to a lesser extent, an increase in our research and development expenses.
•
Cost of Revenues. Our cost of revenues increased by 135.1% from RMB104.4 million in 2005 to RMB245.5 million
(US$31.5 million) in 2006. This increase was primarily due to the following factors:
•
•
•
•
•
Business Tax and Surcharges. Our business tax and surcharges increased by 149.6% from RMB20.8 million in 2005 to
RMB51.8 million (US$6.6 million) in 2006, primarily as a result of increase in our online marketing revenues.
Traffic Acquisition Costs. Our traffic acquisition costs increased by 254.4% from RMB21.2 million in 2005 to RMB75.2
million (US$9.6 million) in 2006. This was primarily due to the growth of revenue contribution from our Baidu Union
members.
Bandwidth Costs. Our bandwidth costs increased by 88.0% from RMB21.3 million in 2005 to RMB40.0 million
(US$5.1 million) in 2006, as a result of increased bandwidth to support increased traffic.
Depreciation Expenses of Servers and Other Equipment. Our depreciation expenses of servers and other computer
hardware increased by 104.0% from RMB25.3 million in 2005 to RMB51.6 million (US$6.6 million) in 2006, as we
acquired more servers, network equipment and computer hardware to meet increased user traffic and accommodate
growing online marketing services.
Operational Expenses. Our operational expenses increased by 70.9% from RMB14.9 million in 2005 to RMB25.5
million (US$3.3 million) in 2006, primarily due to the increase in the number of our operating and technical support
employees to meet the needs of our growing operations.
•
Selling, General and Administrative Expenses. Our selling, general and administrative expenses increased by 85.7% from
RMB134.8 million in 2005 to RMB250.2 million (US$32.1 million) in 2006. This increase was primarily due to the
following factors:
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•
total salaries and benefits increased by 136.2% from RMB47.2 million in 2005 to RMB111.6 million (US$14.3 million)
in 2006, primarily due to the increased administrative and direct sales headcount along with our expanded online
marketing services;
total office operating expenses increased by 158.4% from RMB12.8 million in 2005 to RMB33.2 million (US$4.3
million) in 2006, as a result of increase and expansion of our direct sales offices;
professional expenses increased by 191.4% from RMB9.2 million in 2005 to RMB26.9 million (US$3.4 million) in
2006, primarily due to the increased expenditures associated with being a public company, such as the compliance with
the requirements of Section 404 of the Sarbanes-Oxley Act; and
•
•
•
share-based compensation expenses for staff performing selling, general and administrative functions increased by
44.6% from RMB22.8 million to RMB33.0 million (US$4.2 million) in 2006, primarily due to the adoption of the fair
value measure of our share-based awards under SFAS 123R since January 1, 2006.
•
Research and Development Expenses. Our research and development expenses increased by 79.3% from RMB44.2 million
in 2005 to RMB79.2 million (US$10.2 million) in 2006, primarily as a result of the increased headcount.
Operating Profit. As a result of the foregoing, we generated an operating profit of RMB262.9 million (US$33.7 million) in
2006, a 633.4% increase from 2005.
Taxation. Our income tax expenses were RMB12.3 million (US$1.6 million) in 2006, a 541.3% increase from 2005, primarily
due to the substantial increase in our operating profit.
Cumulative effect of change in accounting principle. The cumulative benefit of RMB4.6 million (US$0.6 million) was due to the
adoption of SFAS 123R in 2006, which reflects the net cumulative impact of estimating future forfeitures for the options granted in
the third and fourth quarters of 2005.
Net Income. As a result of the foregoing, we had net income of RMB301.8 million (US$38.7 million) in 2006, a 533.9%
increase compared to net income of RMB47.6 million in 2005.
Year Ended December 31, 2005 Compared to Year Ended December 31, 2004
Revenues. Our total revenues increased by 171.8% from RMB117.5 million in 2004 to RMB319.2 million in 2005. This increase
was primarily due to a substantial increase in our revenues from online marketing services. Our online marketing revenues increased
by 187.6% from RMB106.9 million in 2004 to RMB307.4 million in 2005. This increase was mainly attributable to our customers’
increased use of online marketing as a means to promote their products and services, as evidenced by the increase in the number of
online marketing customers from approximately 34,600 in 2004 to over 76,000 in 2005, and the increase in the average revenue per
customer from approximately RMB3,083 in 2004 to approximately RMB4,044 in 2005. The increase in our online marketing
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customers was mainly due to our more effective distribution network, and, to a lesser extent, our expanded direct sales, especially in
Shanghai and Guangzhou. The increase in the average revenue per customer was primarily attributable to (a) the increase in the
number of click-through; (b) the higher price per click as more customers participated in our P4P auction platform; and (c) the
increase in the number of larger, higher-spending online advertising customers.
Total Operating Costs and Expenses. Our total operating expenses increased by 166.2% from RMB106.4 million in 2004 to
RMB283.4 million in 2005. This increase was primarily due to increases in our cost of revenues and selling, general and
administrative expenses, and, to a lesser extent, increases in our research and development expenses and share-based compensation
expenses.
•
Cost of Revenues. Our cost of revenues increased by 153.5% from RMB41.2 million in 2004 to RMB104.4 million in 2005.
This increase was primarily due to substantial increases in depreciation expenses of servers and other equipment, bandwidth
costs and business tax.
•
Traffic Acquisition Costs. Our traffic acquisition costs increased by 94.6% from RMB10.9 million in 2004 to RMB21.2
million in 2005. This was primarily due to the increased number of click-throughs by users of our Baidu Union
members’ properties.
Bandwidth Costs. Our bandwidth costs increased by 151.0% from RMB8.5 million in 2004 to RMB21.3 million in
2005, as a result of increased bandwidth to support increased traffic.
Depreciation Expenses of Servers and Other Equipment. Our depreciation expenses of servers and other computer
hardware increased by 257.2% from RMB7.1 million in 2004 to RMB25.3 million in 2005, as we acquired more
servers, network equipment and computer hardware to meet increased user traffic and accommodate growing online
marketing services.
Operational Expenses. Our operational expenses increased by 128.1% from RMB6.5 million in 2004 to RMB14.9
million in 2005, primarily due to the increase in the number of our operating and technical support employees to meet
the needs of our growing operations.
•
•
•
•
Selling, General and Administrative Expenses. Our selling, general and administrative expenses increased by 165.7% from
RMB50.7 million in 2004 to RMB134.8 million in 2005. This increase was primarily due to the following factors:
•
•
marketing and promotional expenses increased by 580.0% from RMB3.0 million in 2004 to RMB20.4 million in 2005,
primarily due to our enhanced marketing, distribution and promotional efforts;
total salaries and benefits increased by 171.3% from RMB17.4 million in 2004 to RMB 47.2 million in 2005, primarily
due to the increased administrative and direct sales headcount and more sales commissions along with our expanded
online marketing services;
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•
•
professional expenses increased by 268.0% from RMB2.5 million in 2004 to RMB 9.2 million in 2005, primarily due to
the increased expenditures associated with being a public company in the latter half of 2005; and
share-based compensation expenses for staff performing selling, general and administrative functions increased by
94.6% from RMB11.7 million in 2004 to RMB22.8 million in 2005, primarily due to the increase in the intrinsic value
of our options granted after our initial public offering.
•
Research and Development Expenses. Our research and development expenses increased by 204.2% from RMB14.5 million
in 2004 to RMB44.2 million in 2005, primarily due to an increase in salaries and benefits resulting from the increased
headcount.
Operating Profit. As a result of the foregoing, we generated an operating profit of RMB35.8 million in 2005, a 225.7% increase
from 2004.
Taxation. Our income tax expenses were RMB1.9 million in 2005, a 297.3% increase from 2004.
Net Income. As a result of the foregoing, we had net income of RMB47.6 million in 2005, a 296.5% increase compared to net
income of RMB12.0 million in 2004.
Inflation
Since our inception, inflation in China has not materially impacted our results of operations. According to the National Bureau
of Statistics of China, the change of consumer price index in China was 3.9%, 1.8% and 1.6% in 2004, 2005 and 2006, respectively.
Foreign Currency
The exchange rate between U.S. dollar and RMB was in a decline trend, from July 2005 when the average exchange rate was
8.2264 to December 2006 when the average exchange rate was 7.8219, which resulted in foreign currency translation losses when we
translated our financial assets from U.S. dollar into RMB.
B. Liquidity and Capital Resources
Cash Flows and Working Capital
The following table sets forth a summary of our cash flows for the periods indicated:
For the Year Ended December 31,
(in thousands)
Net cash generated from operating activities
Net cash used in investing activities
Net cash generated from financing activities
Effect of exchange rate changes on cash
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of the period
Cash and cash equivalents at end of the period
80
US$
2006
2005
2004
RMB
RMB
RMB
526,144 67,419
56,509 162,352
(294,272) (37,707)
(39,475) (181,096)
4,123
32,179
120,337 724,333
(28,370)
(3,635)
(5,192)
235,681 30,200
137,371 700,397
900,593 115,400
62,825 200,196
200,196 900,593 1,136,274 145,600
—
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Operating Activities
Net cash generated from operating activities increased to RMB526.1 million (US$67.4 million) in 2006 from RMB162.4 million
in 2005. This increase was mainly attributable to several factors, including (i) the substantial increase in net income to RMB301.8
million (US$38.7 million) in 2006 compared to net income of RMB47.6 million in 2005; (ii) the increase in add-back of non-cash
expenses, mainly consisting of share-based compensation and depreciation expenses; (iii) the increase in customer deposits resulting
from the increased number of P4P customers; and (iv) the increase in accrued expenses and other liabilities.
Net cash generated from operating activities increased to RMB162.4 million in 2005 from RMB56.5 million in 2004. This
increase was mainly attributable to several factors, including (i) the net income of RMB47.6 million in 2005 compared to net income
of RMB12.0 million incurred in 2004; (ii) the increase in add-back of non-cash expenses, mainly consisting of share-based
compensation and depreciation expenses; (iii) the increase in customer deposits and deferred revenue resulting from the increased
number of P4P customers; and (iv) the increase in accrued expenses and other liabilities.
Investing Activities
Net cash used in investing activities increased from RMB181.1 million in 2005 to RMB294.3 million (US$37.7 million) in 2006
primarily due to our purchase of additional servers and cash used in acquisitions, as well as the investment in marketable securities.
Net cash used in investing activities increased from RMB39.5 million in 2004 to RMB181.1 million in 2005 primarily due to our
purchase of additional servers and other computer hardware, as well as the prepayment for the land use right of a new premise in
Beijing.
We expect that net cash used in investing activities will increase in 2007 and 2008. The expected increase is due to the building
of our new corporate headquarters in Beijing and any future investments or acquisitions we may pursue.
Financing Activities
Net cash provided by financing activities decreased substantially from RMB724.3 million in 2005 to RMB32.2 million (US$4.1
million) in 2006, due to the net proceeds received from our initial public offering in 2005. Net cash provided by financing activities
increased substantially from RMB120.3 million in 2004 to RMB724.3 million in 2005, due to the net proceeds received from our
initial public offering.
We believe that our current cash and cash equivalents and anticipated cash flow from operations will be sufficient to meet our
anticipated cash needs, including our cash needs for
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working capital and capital expenditures for at least the next 12 months. We may, however, require additional cash due to changing
business conditions or other future developments, including any investments or acquisitions we may decide to pursue. If our existing
cash is insufficient to meet our requirements, we may seek to sell additional equity securities, debt securities or borrow from banks.
We are a holding company with no operations of our own. We conduct our operations in China primarily through our indirect
wholly owned subsidiaries, Baidu Online, Baidu China and Baidu Times, and our variable interest entities, Baidu Netcom and Beijing
Perusal. As a result, our ability to pay dividends and to finance any debt we may incur depends upon dividends paid by Baidu Online,
Baidu China and Baidu Times and license and service fees paid by Baidu Netcom and Beijing Perusal. If Baidu Online, Baidu China,
Baidu Times or any newly formed subsidiaries incur debt on their own behalf in the future, the instruments governing their debt may
restrict their ability to pay dividends to us. In addition, our PRC subsidiaries are permitted to pay dividends to us only out of their
retained earnings, if any, as determined in accordance with PRC accounting standards and regulations. Under PRC law, our
subsidiaries and affiliated entities in the PRC are required to set aside at least 10% of their after-tax profit each year to fund a
statutory reserve fund until the amount of the reserve fund reaches 50% of such entity’s registered capital. Although these statutory
reserve funds can be used, among other ways, to increase the registered capital and eliminate future losses in excess of retained
earnings of the respective companies, these reserve funds are not distributable as cash dividends except in the event of a solvent
liquidation of the companies. See Note 14 to our consolidated financial statements.
Capital Expenditures
We made capital expenditures of RMB25.4 million, RMB88.7 million and RMB127.5 million (US$16.3 million) in 2004, 2005
and 2006, respectively, representing 21.6%, 27.8% and 15.2% of our total revenues, respectively. Our capital expenditures were used
to purchase servers, network equipment and other computer hardware for our business.
In late 2005, we entered into an agreement to acquire the land use right in Beijing to build our new corporate headquarters with a
floor space of approximately 44,000 square meters. The floor space was increased to 59,000 square meters in 2006. The aggregate
prepayment for acquiring the land use right was approximately RMB92.4 million as of December 31, 2006. We are awaiting
necessary governmental approval for the proposed development and use of the land. Our capital expenditures may increase
substantially in the near term as our business continues to grow and as we expand and improve our network infrastructure. We also
intend to upgrade our financial and accounting systems and infrastructure.
C. Research and Development
We have a team of experienced engineers who are mostly based at our headquarters in Beijing. We recruit most of our engineers
locally and have established various recruiting and training programs with leading universities in China. We have also recruited
experienced engineers from the United States. We compete aggressively for engineering talent to help us address challenges such as
Chinese language processing, information retrieval and high performance computing. In each of the three years ended December 31,
2004, 2005 and 2006, our research and development expenditures, including share-based compensation expenses for research and
development staff, were RMB14.5 million, RMB44.2 million and RMB79.2 million (US$8.4 million), representing 12.4%, 13.8%
and 9.5% of our total revenues for 2004, 2005 and 2006, respectively.
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D. Trend Information
Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or
events for the period from January 1, 2006 to December 31, 2006 that are reasonably likely to have a material adverse effect on our
net revenues, income, profitability, liquidity or capital resources, or that caused the disclosed financial information to be not
necessarily indicative of future operating results or financial conditions.
E. Off-Balance Sheet Commitments and Arrangements
We have not entered into any financial guarantees or other commitments to guarantee the payment obligations of any third
parties. We have not entered into any derivative contracts that are indexed to our shares and classified as shareholder’s equity and are
not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets
transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any
variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in
leasing, hedging or research and development services with us.
F. Contractual Obligations and Commercial Commitments
The following table sets forth our contractual obligations as of December 31, 2006:
(in RMB thousands)
Operating lease obligations (1)
Capital commitments (2)
Other long-term obligation reflected on balance sheets under U.S. GAAP (3)
Total
Payment Due by Period
Total
22,775
10,675
7,000
40,450
Less than 1
year
16,458
10,675
7,000
34,133
1-3 years
6,317
—
—
6,317
3-5 years
—
—
—
—
More than 5
years
—
—
—
—
(1) Operating lease obligations represent the lease obligations for our premises and bandwidth obligations.
(2) Capital commitments relate primarily to leasehold improvements and building construction.
(3) Other long-term obligation represents the payment arrangement relating to an acquisition in 2006.
We do not have any long-term debt obligations, capital (finance) lease obligations or purchase obligations.
Item 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
A. Directors and Senior Management
The following table sets forth information regarding our executive officers and directors as of the date of this annual report.
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Directors and Executive Officers
Robin Yanhong Li
Shawn Wang
David Hongbo Zhu (1)
William I. Chang
William Decker
James Ding
Asad Jamal
Greg Penner
Age Position/Title
38 Chairman and Chief Executive Officer
40 Chief Financial Officer
36 Chief Operating Officer
43 Chief Scientist
60 Independent Director
42 Independent Director
47 Director
37 Independent Director
(1)
In April 2007, we accepted Mr. Zhu’s resignation for personal reasons, effective as of June 30, 2007.
Robin Yanhong Li is a co-founder of our company. Mr. Li has served as our chairman of the board since our inception in
January 2000 and as our chief executive officer since January 2004. Mr. Li served as our president from February 2000 to December
2003. Prior to founding our company, Mr. Li worked as a staff engineer for Infoseek, a pioneer in the Internet search engine industry,
from July 1997 to December 1999. Mr. Li was a senior consultant for IDD Information Services from May 1994 to June 1997 during
which he invented a patent related to a search engine technology which we have not used and do not intend to use in our operations.
Mr. Li received a bachelor’s degree in information science from Peking University and a master’s degree in computer science from
the State University of New York at Buffalo.
Shawn Wang has served as our chief financial officer since September 2004. Prior to joining our company, Mr. Wang was a
partner of the global capital markets group of PricewaterhouseCoopers LLP in charge of managing PricewaterhouseCoopers’ cross-
border transactional, accounting and strategic advisory services to clients seeking access to U.S. capital markets, with a specific focus
on clients based in Greater China. Mr. Wang served as an advisor to the China Securities Regulatory Commission, or CSRC, from
November 2002 to December 2003, an expert advisor to the Ministry of Finance, Accounting Standards Board of China from
December 2003 to September 2004 and an advisor to the Asset Securitization Task Force of CSRC from April 2004 to December
2004. Prior to transferring to PricewaterhouseCooper’s office in Hong Kong in 1999, Mr. Wang worked at the London and New York
offices of PricewaterhouseCoopers for five years. Mr. Wang received a bachelor’s degree in industrial management from
Northwestern Polytechnical University in China, a master’s degree in Higher Education Administration from West Virginia
University and a master’s degree in accounting from The American University.
David Hongbo Zhu has served as our chief operating officer since January 2004 and will leave our company at the end of June
2007. Mr. Zhu previously served as our senior vice president from May 2002 to December 2003. Mr. Zhu has more than 12 years of
experience in the information and technology industry in China. Prior to joining our company, Mr. Zhu served as a vice president of
Hanconsulting (China) Co., Ltd., the largest management consulting company in China providing management consulting, IT and
systems implementation consulting from January 2002 to May 2002. He co-founded Original Power Information Technology Co.,
Ltd. in 2001 and served as its director and chief executive officer. From 1997 to 2001, Mr. Zhu held a number of positions at UFSoft
Group, the largest software company in China, including vice president in charge of sales, marketing, distribution channels and
customer service and won several awards including the “Best Employee of UFSoft” award and the “Outstanding Contribution to
UFSoft of the Decade” award. Mr. Zhu received a bachelor’s degree from Beijing University of Aeronautics and Astronautics.
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William I. Chang has served as our chief scientist since January 2007. Dr. Chang is a recognized expert in search technology,
online community and advertising business models. From 2001 to January 2007, he served as chairman, president and chief executive
officer of the Affini, Inc., a search technology and software company he founded. Since January 2007, he has served as chairman of
Affini, Inc. From 2000 to 2001, Dr. Chang served as chief technology officer at Sentius Corporation, a hypertext software company,
where he created a contextual advertising product. From 1998 to 1999, Dr. Chang served as vice president of Go Network. From 1997
to 1998, he was the chief technology officer of Infoseek, where he created the Infoseek natural language search engine for both the
Internet search and enterprise applications. From 1991 to 1995, Dr. Chang worked as a postdoctoral fellow and associate staff
researcher with the Cold Spring Harbor Laboratory, where he mapped a genome and invented a protein sequence search
methodology. Dr. Chang received a bachelor’s degree in mathematics from Harvard University and a Ph.D in computer science from
the University of California, Berkeley.
William Decker has served as our independent director since October 2005. Mr. Decker is a retired partner of
PricewaterhouseCoopers LLP. Prior to his retirement in July 2005, Mr. Decker was the senior partner in charge of
PricewaterhouseCoopers LLP’s Global Capital Markets Group. He led a team of more than 300 professionals in 25 countries to
provide technical support to non-US companies on SEC regulations and US GAAP reporting and assistance with the Sarbanes-Oxley
Act compliance work. He was also one of PricewaterhouseCoopers’ lead authorities on the Sarbanes-Oxley Act. Mr. Decker received
a bachelor’s degree in accounting from Fairleigh Dickinson University in New Jersey.
James Ding has served as our independent director since our initial public offering in August 2005. Mr. Ding has served as the
chairman of the board of directors of AsiaInfo Holdings, Inc., a Nasdaq-listed company since April 2003 and has served as a member
of the board of AsiaInfo since its inception. He served as AsiaInfo’s chief executive officer from May 1999 to April 2003. He was
also AsiaInfo’s senior vice president for business development and chief technology officer from 1997 to 1999. Mr. Ding received a
master’s degree in information science from the University of California, Los Angeles.
Asad Jamal has served as our director since June 2004. Mr. Jamal is co-chairman and managing director of DFJ ePlanet
Ventures, a Silicon Valley headquartered technology venture capital firm, with US$640 million under management. DFJ ePlanet
Ventures was co-founded by Mr. Jamal, Draper Fisher Jurvetson, a leading Silicon Valley venture capital firm and Roderick
Thomson, a financier, and focuses on global venture capital opportunities. Mr. Jamal currently heads DFJ ePlanet’s teams and offices
in Silicon Valley, London, Singapore, Beijing and Shanghai. Mr. Jamal serves on the board of directors of U.S. technology companies
Visto Corporation and Intrapace, Inc. He has previously worked in a senior executive capacity with Hong Kong merchant bank
Peregrine Investment Holdings, and as head of interest-rate derivatives trading with Chase Manhattan Bank in London. Mr. Jamal
graduated with a B.Sc. (Honors) from the London School of Economics, and is a member of The Institute of Chartered Accountants
in England & Wales. He is a charter member of entrepreneurship organizations TIE Silicon Valley and OPEN Silicon Valley.
Greg Penner has served as our director since July 2004. Mr. Penner is a general partner of Madrone Capital Partners, an
investment firm based in Menlo Park, California.
85
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FORM 20-F
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From 2002 to 2004, he was the senior vice president and chief financial officer of Wal-Mart Japan, and he continues to serve as a
director of The Seiyu, Ltd., a Japanese retailer. From 2000 to 2002, Mr. Penner was responsible for the business development, legal
and finance affairs of Walmart.com, Wal-Mart’s Internet business based in California. Prior to joining Wal-Mart, Mr. Penner was a
general partner at Peninsula Capital, an early stage venture capital fund. In addition to Baidu and Seiyu, Mr. Penner also serves as a
director of 99Bill Corporation based in Shanghai, China. Mr. Penner received a bachelor’s degree in international economics from the
School of Foreign Service at Georgetown University and an M.B.A. from the Stanford Graduate School of Business.
B. Compensation of Directors and Executive Officers
In 2006, we paid an aggregate of approximately RMB5.6 million (US$0.7 million) and approximately RMB0.6 million
(US$0.08 million) in cash compensation to our executive officers and non-executive directors, respectively.
No executive officer is entitled to any severance benefits upon termination of his or her employment with our company.
Our board of directors and shareholders approved the issuance of up to 5,040,000 ordinary shares upon exercise of awards
granted under our 2000 option plan. As of March 31, 2007, options to purchase 1,141,579 ordinary shares are outstanding. The
following table summarizes, as of March 31, 2007, the outstanding options and restricted shares that we granted to several of our
directors and executive officers and to other individuals as a group under our 2000 option plan.
Name
Robin Yanhong Li
Shawn Wang
David Hongbo Zhu (2)
Jerry Jianguo Liu (3)
Dong Liang (4)
William Chang
James Ding
William Decker
Greg Penner
Other individuals as a group
(1) Restricted shares.
Ordinary Shares
Underlying
Outstanding
Options
50,000
22,050
2,165(1)
15,000
2,500(1)
147,807
7,000
687(1)
7,000
1,500(1)
3,333
9,166
39,818
10,000
916(1)
—
90,850
30,000
3,000(1)
15,000
20,000
15,520
648,267
Exercise Price
(US$/Share)
2.50
49.25
—
124.90
—
4.50
49.25
—
124.90
—
0.20
2.50
6.50
49.25
—
—
6.50
124.90
—
27.00
65.80
27.00
—
86
Grant Date
Expiration Date
April 1, 2004
February 15, 2006
February 15, 2006
January 24, 2007
January 24, 2007
July 15, 2004
February 15, 2006
February 15, 2006
January 24, 2007
January 24, 2007
October 16, 2003
January 15, 2004
January 18, 2005
February 15, 2006
February 15, 2006
—
January 18, 2005
January 24, 2007
January 24, 2007
August 4, 2005
October 19, 2005
August 4, 2005
—
March 31, 2014
February 14, 2011
February 14, 2011
January 23, 2012
January 23, 2012
July 14, 2009
February 14, 2011
February 14, 2011
January 23, 2012
January 23, 2012
October 15, 2008
January 14, 2009
January 17, 2010
February 14, 2011
February 14, 2011
—
January 17, 2010
January 23, 2012
January 23, 2012
August 3, 2008
October 18, 2008
August 3, 2008
—
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In April 2007, we accepted Mr. Zhu’s resignation for personal reasons, effective as of June 30, 2007.
(2)
(3) Mr. Liu resigned as our chief technology officer in December 2006 for personal reasons.
(4)
In March 2007, we accepted Mr. Liang’s resignation for personal reasons. Mr. Liang will leave us in July 2007 and has
transferred his responsibilities to another officer.
Types of Awards. We may grant the following types of awards under our 2000 option plan:
•
our ordinary shares;
options to purchase our ordinary shares; and
any other securities with value derived from the value of our ordinary shares.
•
•
Plan Administration. Our board of directors, or a committee designated by our board of directors, administers our 2000 option
plan. In each case, our board of directors or the committee, will determine the provisions and terms and conditions of each award
grant. These include, among other things, the option vesting schedule, repurchase provisions, rights of first refusal, forfeiture
provisions, form of payment upon settlement of an award, payment contingencies and satisfaction of any performance criteria.
Award Agreement. Awards granted under our 2000 option plan are evidenced by an award agreement that sets forth the terms,
conditions and limitations for each award. In addition, in the case of options, the award agreement also specifies whether the option
constitutes an incentive stock option, or ISO, or a non-qualifying stock option.
Eligibility. We may grant awards to employees, directors and consultants of our company or any of our related entities, which
include our subsidiaries or any entities in which we hold a substantial ownership interest. However, we may grant ISOs only to our
employees and employees of our majority-owned subsidiaries.
Acceleration of Awards upon Corporate Transactions. The outstanding awards will accelerate upon occurrence of a change-of-
control corporate transaction in which the successor entity does not assume our outstanding awards under our 2000 option plan. In
such event, each outstanding award will become fully vested and immediately exercisable, the transfer restrictions on the awards will
be released (other than those applicable to ISOs), and the repurchase or forfeiture rights will terminate immediately before the date of
the change-of-control transaction. If the successor entity assumes our outstanding awards and later terminates the grantee’s
employment or service without cause, or if the grantee resigns voluntarily with good cause within 12 months of the change-of-control
transaction, the outstanding awards automatically become fully vested and exercisable.
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Exercise Price and Term of Awards. If we grant an ISO to an employee, who, at the time of that grant, owns shares representing
more than 10% of the voting power of all classes of our share capital, the exercise price cannot be less than 110% of the fair market
value of our ordinary shares on the date of that grant.
The term of each award is stated in the award agreement. The term may not exceed ten years from the date of the grant, except
that five years is the maximum term of an ISO granted to an employee who holds more than 10% of the voting power of our share
capital.
Vesting Schedule. In general, the plan administrator determines, or the award agreement specifies, the vesting schedule. Options
generally vest over a four-year period beginning from one year after the grant date. Under our 2000 option plan, employees may elect
at any time to exercise their options any part or all of the awards prior to full vesting of the awards. But such early exercise may be
subject to a repurchase right as determined by our management. When an optionee’s employment or service is terminated, the
optionee may exercise his or her options that have vested as of the termination date within three months of termination or as
determined by our plan administrator.
Repurchase Rights. Under our 2000 option plan, the aforementioned early exercise may be subject to a right to repurchase such
shares at the amount equal to the original purchase price paid by grantee for each such Share. Before the closing date of our initial
public offering on August 5, 2005, such repurchase right was exercisable at any time (i) during the 90-day period following employee
termination date, or (ii) during the 90-day period following an exercise of the option that occurs after employee termination date.
Upon the closing date of our initial public offering, the time limitation of exercising such repurchase rights have been changed to
lapse at the rate of at least twenty percentage (20%) of the shares subject to the share option per year over five years from the date the
share option is granted (without respect to the date the award was exercised or became exercisable).
Amendment and Termination. Our board of directors may at any time amend, suspend or terminate our 2000 option plan.
Amendments to our 2000 option plan are subject to shareholder approval, to the extent required by law, or by stock exchange rules or
regulations. Any amendment, suspension or termination of our 2000 option plan must not adversely affect awards already granted
without written consent of the recipient of such awards. Unless terminated earlier, our 2000 option plan shall continue in effect for a
term of ten years from the date of adoption.
C. Board Practices
Board of Directors
Our board of directors currently has five directors. A director is not required to hold any shares in the company by way of
qualification. A director may vote with respect to any contract, proposed contract or arrangement in which he or she is materially
interested. A director may exercise all the powers of the company to borrow money, mortgage its undertakings, property and uncalled
capital, and issue debentures or other securities whenever money is borrowed or as security for any obligation of the company or of
any third party.
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Committees of the Board of Directors
We have three committees under the board of directors: an audit committee, a compensation committee and a corporate
governance and nominating committee. We have adopted a charter for each of the three committees.
Audit Committee
Our audit committee consists of Messrs. William Decker, James Ding and Greg Penner, all of whom satisfy the “independence”
requirements of Rule 4350 of the Nasdaq Stock Market Marketplace Rules and Rule 10A-3 under the Securities Exchange Act of
1934, as amended. Our board of directors has determined that Mr. Decker is an audit committee financial expert as defined in the
instructions to Item 16A of the Form 20-F. The audit committee oversees our accounting and financial reporting processes and the
audits of the financial statements of our company. The audit committee is responsible for, among other things:
•
•
•
•
•
•
•
appointing, retaining and overseeing the work of the independent auditors, including resolving disagreements between the
management and the independent auditors relating to financial reporting;
pre-approving all auditing and non-auditing services permitted to be performed by the independent auditors;
reviewing annually the independence and quality control procedures of the independent auditors;
reviewing and approving all proposed related party transactions;
discussing the annual audited financial statements with the management;
meeting separately with the independent auditors to discuss critical accounting policies, management letters,
recommendations on internal controls, the auditor’s engagement letter and independence letter and other material written
communications between the independent auditors and the management; and
attending to such other matters that are specifically delegated to our audit committee by our board of directors from time to
time.
In 2006, our audit committee held meetings and passed resolutions by unanimous written consent four times.
Compensation Committee
Our compensation committee consists of Messrs. James Ding and Greg Penner, both of whom satisfy the “independence”
requirements of Rule 4350 of the Nasdaq Stock Market Marketplace Rules. The compensation committee assists the board in
reviewing and approving our compensation structure, including all forms of compensation relating to our directors and executive
officers. Our chief executive officer may not be present at any committee meeting while his compensation is deliberated. The
compensation committee is responsible for, among other things:
•
reviewing and approving executive compensation;
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•
•
•
reviewing periodically and approving any long-term incentive compensation or equity plans, programs or similar
arrangements, annual bonuses, employee pension and welfare benefit plans;
determining our policy with respect to change of control or “parachute” payments; and
managing and reviewing director and executive officer indemnification and insurance matters.
In 2006, our compensation committee passed resolutions by unanimous written consent once.
Corporate Governance and Nominating Committee
Our corporate governance and nominating committee consists of Messrs. James Ding and Greg Penner, both of whom satisfy the
“independence” requirements of Rule 4350 of the Nasdaq Stock Market Marketplace Rules. The corporate governance and
nominating committee assists the board of directors in selecting individuals qualified to become our directors and in determining the
composition of the board and its committees. The corporate governance and nominating committee is responsible for, among other
things:
•
•
•
•
recommending to the board nominees for election or re-election to the board or for appointments to fill any vacancies;
reviewing annually the performance of each incumbent director in determining whether to recommend such director for an
additional term;
overseeing the board in the board’s annual review of its own performance and the performance of the management; and
considering, preparing and recommending to the board such policies and procedures with respect to corporate governance
matters as may be required or required to be disclosed under the applicable laws or otherwise considered to be material.
In 2006, our corporate governance and nominating committee passed resolutions by unanimous written consent once.
Terms of Directors and Executive Officers
All directors hold office until their successors have been duly elected and qualified. Director nomination is subject to the
approval of our corporate governance and nominating committee. Our shareholders may remove any director by ordinary resolution
and may in like manner appoint another person in his stead. A valid ordinary resolution requires a majority of the votes cast at a
shareholder meeting that is duly constituted and meets the quorum requirement. Officers are elected by and serve at the discretion of
the board of directors.
90
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FORM 20-F
D. Employees
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We had 349, 1,307 and 3,113 employees as of December 31, 2004, 2005 and 2006, respectively. As of December 31, 2006, we
had 3,113 employees, including 239 in management and administration, 535 in research and development, 278 in operation and
service, and 2,061 in sales and marketing. We also hire temporary employees and contractors from time to time. Our employees are
not covered by any collective bargaining agreement. We consider our relations with our employees to be good.
E. Share Ownership
The following table sets forth information with respect to the beneficial ownership of our shares as of March 31, 2007, assuming
exercise of all outstanding options, by:
•
•
each of our current directors and executive officers; and
each person known to us to own beneficially more than 5.0% of our shares.
Directors and Executive Officers:
Robin Yanhong Li (3)
Greg Penner (4)
Shawn Wang (5)
David Hongbo Zhu (6)
William Chang (7)
James Ding (8)
William Decker (9)
Asad Jamal (10)
All Directors and Executive Officers as a Group (11)
Principal Shareholders:
Handsome Reward Limited (12)
FMR Corp. (13)
Shares Beneficially Owned
Number (1)
% (2)
7,294,275
1,717,845
164,807
114,918
55,970
15,000
20,000
263,208
9,646,023
21.5%
5.1%
*
*
*
*
*
*
28.2%
5,490,000
2,104,361
16.3%
6.2%
Less than 1%.
*
(1) The number of shares beneficially owned by each listed person includes the shares beneficially owned by such person and the
shares underlying all options held by such person.
(2) Percentage of beneficial ownership of each listed person is based on 33,828,412 ordinary shares (consisting of 22,960,385
(3)
Class A ordinary shares and 10,868,027 Class B ordinary shares) of the company outstanding as of March 31, 2007, the number
of ordinary shares underlying options and the number of restricted shares held by such person as of that date.
Includes (i) 35,893 Class A ordinary shares held by Mr. Li, (ii) 87,050 Class A ordinary shares issuable upon exercise of options
held by Mr. Li, (iii) 4,665 restricted shares held by Mr. Li, (iv) 5,490,000 Class B ordinary shares held by Handsome Reward
Limited, a company wholly owned and controlled by Mr. Li, and (v) 1,676,667 Class B ordinary shares held by Melissa Ma,
Mr. Li’s wife. Mr. Li disclaims beneficial ownership of the shares held by his wife. The business address for Mr. Li is c/o
Baidu.com, Inc., Ideal International Plaza, 12/F, No. 58 West-North 4th Ring, Beijing, 100080, PRC.
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(4)
(5)
(6)
(7)
(8)
(9)
Includes (i) 59,000 Class A shares in the form of ADSs held by Mr. Penner, (ii) 15,520 Class A ordinary shares issuable upon
the exercise of an option held by Mr. Penner, which vests in equal monthly installments over the two-year period beginning
August 5, 2005, (iii) 100,000 Class A ordinary shares in the form of ADSs held by MCP Fund I, LLC, a fund for which
Mr. Penner serves as a managing member of the sole manager and (iv) 1,543,325 Class B ordinary shares held by Peninsula
Capital Fund I, LLC. Mr. Penner is the sole manager of Peninsula Capital Fund I, LLC, and has sole voting and dispositive
power over all the shares held by Peninsula Capital Fund I, LLC. Mr. Penner disclaims beneficial ownership of these shares
except to the extent of his pecuniary interest therein. The business address for Mr. Penner is 3000 Sand Hill Road, Building 2,
Suite 150, Menlo Park, California 94025, U.S.A.
Includes (i) 813 Class A ordinary shares held by Mr. Wang, (ii) 161,807 Class A ordinary shares issuable upon exercise of
options held by Mr. Wang, and (iii) 2,187 restricted shares held by Mr. Wang. The business address for Mr. Wang is Baidu.com,
Inc., Ideal International Plaza, 12/F, No. 58 West-North 4th Ring, Beijing, 100080, PRC.
Includes (i) 21,084 Class A ordinary shares held by Mr. Zhu, (ii) 30,601 Class A ordinary shares held by Luck Eagle
International, Ltd., a British Virgin Islands company affiliated with Mr. Zhu, (iii) 62,317 Class A ordinary shares issuable upon
exercise of options held by Mr. Zhu and (iv) 916 restricted shares held by Mr. Zhu. The business address for Mr. Zhu is
Baidu.com, Inc., Ideal International Plaza, 12/F, No. 58 West-North 4th Ring, Beijing, 100080, PRC.
Includes (i) 22,970 Class A ordinary shares in the form of ADSs beneficially owned by Mr. Chang, (ii) 30,000 Class A ordinary
shares issuable upon exercise of options held by Mr. Chang and (iii) 3,000 restricted shares held by Mr. Chang. The business
address for Mr. Chang is Baidu.com, Inc., Ideal International Plaza, 12/F, No. 58 West-North 4th Ring, Beijing, 100080, PRC.
Includes 15,000 Class A ordinary shares issuable upon exercise of options held by Mr. Ding. The business address of Mr. Ding
is 4/F, Zhongdian Information Tower No.6 Zhongguancun South Street,Haidian District, Beijing 100086, PRC.
Includes 20,000 Class A ordinary shares issuable upon exercise of options held by Mr. Decker. The address of Mr. Decker is 20
Tasley Court, Robbinsville, New Jersey 08691, U.S.A.
(10) Includes (i) 1,582 Class B ordinary shares held by Mr. Jamal, (ii) 257,087 Class B ordinary shares held by Draper Fisher
Jurvetson ePlanet Ventures L.P. (the “Fund”) and (iii) 4,539 Class B ordinary shares held by Draper Fisher Jurvetson ePlanet
Ventures GmbH & Co. KG (“ePlanet GmbH”). Draper Fisher Jurvetson ePlanet Partners, Ltd. (“ePlanet Ltd.”) is the general
partner of the Fund. Mr. Jamal is one of the managing directors of ePlanet Ltd. ePlanet GmbH is a side-by-side limited
partnership to the Fund. Draper Fisher Jurvetson ePlanet Verwaltungs GmbH (“ePlanet Verwaltungs GmbH”) is the general
partner of ePlanet GmbH. Mr. Jamal is one of the managing directors of ePlanet Verwaltungs GmbH. Mr. Jamal disclaims
beneficial ownership of the shares held directly by the Fund and ePlanet GmbH, except to the extent of his pecuniary interest
therein. The business address for Mr. Jamal is c/o Baidu.com, Inc., Ideal International Plaza, 12/F, No. 58 West-North 4th Ring,
Beijing, 100080, PRC.
(11) Includes ordinary shares, ordinary shares issuable upon exercise of all options and restricted shares held by all of our directors
and executive officers as a group.
(12) Represents 5,490,000 Class B ordinary shares held by Handsome Reward Limited, a British Virgin Island company wholly
owned and controlled by Mr. Robin Yanhong Li. The business address of Handsome Reward Limited is c/o Robin Yanhong Li,
Baidu.com, Inc., Ideal International Plaza, 12/F, No. 58 West-North 4th Ring, Beijing, 100080, PRC.
(13) Includes 1,755,536 Class A ordinary shares in the form of ADSs beneficially owned by FRM Corp., a Delaware corporation,
and 348,825 Class A ordinary shares in the form of ADSs beneficially owned by Fidelity International Limited, a Bermuda
company, as reported on Amendment No. 3 to the Schedule 13G of FMR Corp. filed on February 14, 2007. The business
address for FMR Corp. is 82 Devonshire Street, Boston, Massachusetts 02109, U.S.A.
Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary shares
are entitled to one vote per share, while holders of Class B ordinary shares are entitled to 10 votes per share. We issued Class A
ordinary shares represented by our ADSs in our initial public offering in 2005. Holders of our Class B ordinary shares may choose to
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convert their Class B ordinary shares into the same number of Class A ordinary shares at any time. We are not aware of any
arrangement that may, at a subsequent date, result in a change of control of our company. See “Item 3D. Key Information—Risk
Factors—Risks Relating to Our ADSs—Our dual-class ordinary share structure with different voting rights could discourage others
from pursuing any change of control transactions that holders of our Class A ordinary shares and ADSs may view as beneficial.”
Item 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
A. Major Shareholders
Please refer to “Item 6E. Directors, Senior Management and Employees — Share Ownership.”
B. Related Party Transactions
Contractual Arrangements with Baidu Netcom and Its Shareholders
PRC law currently limits foreign equity ownership of companies that provide Internet content and advertising businesses. To
comply with these foreign ownership restrictions, we operate our websites and provide online advertising services in China through a
series of contractual arrangements with Baidu Netcom and its shareholders, Robin Yanhong Li and Eric Yong Xu. In March 2005, we
restructured these contractual arrangements as follows:
Technology Consulting Service Agreement. Pursuant to the exclusive technology consulting service agreement between Baidu
Online and Baidu Netcom, Baidu Online has the exclusive right to provide to Baidu Netcom technology consulting services related to
the maintenance of servers, software development and design of advertisements. Baidu Online also seconds employees to Baidu
Netcom for whom Baidu Netcom bears the costs and expenses. Baidu Online owns the intellectual property rights related to the
software developed by Baidu Online for Baidu Netcom. Baidu Netcom pays monthly service fees to Baidu Online based upon a pre-
agreed formula, which takes into account the number of monthly page views and the basic fee for every one thousand page views of
advertisements displayed on our websites. The basic fee for every one thousand page views is subject to periodic adjustment. The
current rate of the basic fee is RMB0.6. The term of this agreement is ten years from the date thereof.
Business Cooperation Agreement. Pursuant to the business cooperation agreement between Baidu Netcom and Baidu Online,
Baidu Netcom provides Internet information services, Internet advertising services and related services to Baidu Online to enable
Baidu Online to provide P4P services on the websites owned and operated by Baidu Netcom, and Baidu Online provides search
engine technology services to Baidu Netcom. Baidu Online agrees to pay a monthly fee of RMB10,000 to Baidu Netcom. The term of
this agreement is ten years from the date thereof.
Operating Agreement. Pursuant to the operating agreement among Baidu Online, Baidu Netcom and the shareholders of Baidu
Netcom, Baidu Online provides guidance and instructions on Baidu Netcom’s daily operations and financial affairs. The shareholders
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of Baidu Netcom must designate the candidates recommended by Baidu Online as their representatives on Baidu Netcom’s board of
directors. Baidu Online has the right to appoint senior executives of Baidu Netcom. In addition, Baidu Online agrees to guarantee
Baidu Netcom’s performance under any agreements or arrangements relating to Baidu Netcom’s business arrangements with any
third party. Baidu Netcom, in return, agrees to pledge its accounts receivable and all of its assets to Baidu Online. Moreover, Baidu
Netcom agrees that without the prior consent of Baidu Online, Baidu Netcom will not engage in any transactions that could materially
affect the assets, liabilities, rights or operations of Baidu Netcom, including, without limitation, incurrence or assumption of any
indebtedness, sale or purchase of any assets or rights, incurrence of any encumbrance on any of its assets or intellectual property
rights in favor of a third party or transfer of any agreements relating to its business operation to any third party. The term of this
agreement is ten years from the date thereof.
Software License Agreement. Under the software license agreement, Baidu Online granted Baidu Netcom a non-exclusive, non-
assignable and non-transferable right to use “Baidu Chinese Search Engine” and “Baidu Internet P4P System” software. Baidu
Netcom can only use the software on its designated operating systems to process its internal data. The annual license fee for each
software is RMB5.0 million. When deciding the amount of the annual license fee, Baidu Online and Baidu Netcom considered several
factors, including functionality and quality of the software, past and ongoing research and development costs incurred by Baidu
Online in developing and upgrading the software, license fees of other portal search software applications, Baidu Online’s enterprise
search application license fees, and Baidu Netcom’s financial resources and projected operating results. The term of the license
agreement is five years from the date thereof.
Other License Agreements. Under these license agreements, Baidu Online granted Baidu Netcom the exclusive right to use the
registered domain names and trademarks owned by Baidu Online and the web layout owned by Baidu Online for the websites
operated by Baidu Netcom. The annual license fee under each license agreement is RMB10,000, subject to certain adjustments. The
term of each license agreement is five years from the date thereof. After the transfers of certain domain names and trademarks from
Baidu Online to Baidu Netcom are completed, these license agreements will be terminated. We do not expect the termination of these
license agreements to have any material effect on our operations.
Proxy Agreement. Pursuant to the proxy agreement among Baidu Online, Baidu Netcom and shareholders of Baidu Netcom, the
shareholders of Baidu Netcom agree to entrust all the rights to exercise their voting power to the person(s) appointed by Baidu
Online. The term of the proxy agreement is 10 years from the date thereof.
Equity Pledge Agreement. Under the equity pledge agreement between the shareholders of Baidu Netcom and Baidu Online, the
shareholders of Baidu Netcom pledged all of their equity interests in Baidu Netcom to Baidu Online to guarantee their obligations
under the loan agreement and Baidu Netcom’s performance of its obligations under the technology consulting agreement. If Baidu
Netcom or either of its shareholders breaches its respective contractual obligations, Baidu Online, as pledgee, will be entitled to
certain rights, including the right to sell the pledged equity interests. The shareholders of Baidu Netcom agreed not to dispose of the
pledged equity interests or take any actions that would prejudice Baidu Online’s interest. The equity pledge agreement will expire two
years after Baidu Netcom and its shareholders fully perform their respective obligations under the exclusive technology consulting
service agreement and the loan agreement.
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Option Agreement. Under the option agreement between the shareholders of Baidu Netcom and Baidu Online, the shareholders
of Baidu Netcom irrevocably granted Baidu Online or its designated person an exclusive option to purchase, to the extent permitted
under PRC law, all or part of the equity interests in Baidu Netcom for the cost of the initial contributions to the registered capital or
the minimum amount of consideration permitted by applicable PRC law. Baidu Online or its designated person has sole discretion to
decide when to exercise the option, whether in part or in full. The term of this agreement is ten years from the date thereof.
Loan Agreement. Under the loan agreement between the shareholders of Baidu Netcom and Baidu Online, the parties confirmed
that Baidu Online had made an RMB10.0 million interest-free loan to the shareholders of Baidu Netcom solely for the latter to fund
the capitalization of Baidu Netcom. The loan can be repaid only with the proceeds from sale of the shareholder’s equity interest in
Baidu Netcom to Baidu Online. The term of the agreement is ten years from the date thereof.
Irrevocable Power of Attorney. The shareholders of Baidu Netcom have each executed an irrevocable power of attorney to
appoint Shawn Wang and Xuyang Ren as their attorneys-in-fact to vote on their behalf on all Baidu Netcom matters requiring
shareholder approval. The appointment of Shawn Wang and Xuyang Ren as attorneys-in-fact will terminate if either person is no
longer employed by Baidu Online. The term of each power of attorney is ten years from the date thereof.
Contractual Arrangements with Beijing Perusal and Its Shareholders
We entered into a series of contractual arrangements with Beijing Perusal and its shareholders, including;
•
loan agreements for interest-free loans in an aggregate amount of RMB1.0 million to the shareholders of Beijing Perusal;
•
•
•
•
•
equity pledge agreements between the shareholders of Beijing Perusal and Baidu Online;
exclusive option agreements between the shareholders of Beijing Perusal and Baidu Online;
exclusive technology consulting service agreement between Beijing Perusal and Baidu Online;
operating agreement between Beijing Perusal and Baidu Online; and
various license agreements between Beijing Perusal and Baidu Online, including domain name license agreements,
trademark license agreements and webpage copyright license agreements.
The terms of these contractual arrangements are substantially similar to the terms of our contractual arrangements with Baidu
Netcom and its shareholders.
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Please refer to “Item 6B. Directors, Senior Management and Employees—Compensation of Directors and Executive Officers.”
C. Interests of Experts and Counsel
Not applicable.
Item 8. FINANCIAL INFORMATION
A. Consolidated Statements and Other Financial Information
We have appended consolidated financial statements filed as part of this annual report.
Legal Proceedings
From time to time, we are involved in litigation or other disputes regarding, among other things, copyright and trademark
infringement, defamation, unfair competition and labor dispute. Our search results provide links to materials, and our Baidu Post Bar,
Baidu Knows, Baidu Space and other Baidu communities may contain materials, in which others may allege to own copyrights,
trademarks or image rights or which others may claim to be defamatory or objectionable. We have received notice letters from third
parties asserting copyright infringement, unfair competition, defamation, breach of contract and labor-related claims against us.
We are currently involved in 26 cases pending in various PRC courts. The aggregate amount of compensation sought under
these cases is approximately RMB28.4 million (US$3.6 million).
In November 2006, the Beijing No. 1 Intermediate People’s Court issued its decision in our favor in a case filed against us by
seven record companies alleging copyright violations. The court ruled that our service, which merely provides links to online music,
does not constitute an infringement as all the music is downloaded from web servers of third parties. The plaintiffs have appealed the
ruling with the Beijing People’s High Court.
Although we cannot predict with certainty the results of pending litigation and claims, we believe that the final outcome of
pending litigation and claims will not have a material adverse effect on our business and results of operations. Regardless of the
outcome, however, any litigation can result in substantial costs and diversion of management resources and attention.
Dividend Policy
We have never declared or paid any dividends, nor do we have any present plan to pay any cash dividends on our ordinary
shares in the foreseeable future. We currently intend to retain most, if not all, of our available funds and any future earnings to operate
and expand our business.
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Our board of directors has complete discretion whether to distribute dividends. Even if our board of directors decides to pay
dividends, the form, frequency and amount of our dividends will depend upon our future operations and earnings, capital
requirements and surplus, financial condition, contractual restrictions and other factors that our board of directors may deem relevant.
If we pay any dividends, we will pay our ADS holders to the same extent as holders of our ordinary shares, subject to the terms of the
deposit agreement, including the fees and expenses payable thereunder. Cash dividends on our ordinary shares, if any, will be paid in
U.S. dollars.
B. Significant Changes
Except as disclosed elsewhere in this annual report, we have not experienced any significant changes since the date of our
audited consolidated financial statements included in this annual report.
Item 9. THE OFFER AND LISTING
A. Offering and Listing Details.
Our ADSs, each representing one Class A ordinary share, have been listed on the Nasdaq since August 5, 2005. Our ADSs are
traded under the symbol “BIDU.”
The following table provides the high and low trading prices for our ADSs on the Nasdaq for (1) the year 2005 (from August 5,
2005) and the full year 2006, (2) the last quarter of 2005, each of the four quarters of 2006 and the first quarter of 2007 and (3) each
of the past six months.
Annual High and Law
2005 (from August 5, 2005)
2006
Quarterly Highs and Lows
Fourth Quarter 2005
First Quarter 2006
Second Quarter 2006
Third Quarter 2006
Fourth Quarter 2006
First Quarter 2007
Monthly Highs and Lows
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007 (through May 29, 2007)
97
Sales Price
High Low
153.98 60.00
128.68 44.44
80.97 60.08
69.90 44.44
94.03 54.25
96.67 67.92
128.68 82.24
134.10 93.44
128.68 109.75
134.10 115.00
126.50 100.80
107.49 93.44
132.80 92.80
138.11 120.25
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B. Plan of Distribution
Not applicable.
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Our ADSs, each representing one Class A ordinary share, have been listed on the Nasdaq since August 5, 2005 under the symbol
“BIDU.”
D. Selling Shareholders
Not applicable.
E. Dilution
Not applicable.
F. Expenses of the Issue
Not applicable.
Item 10. ADDITIONAL INFORMATION
A. Share Capital
Not applicable.
B. Memorandum and Articles of Association
We incorporate by reference into this annual report the description of our amended and restated memorandum of association
contained in our F-1 registration statement (File No. 333-126534) originally filed with the SEC on July 12, 2005, as amended. Our
shareholders adopted our amended and restated memorandum and articles of association by a special resolution on August 1, 2005.
C. Material Contracts
We have not entered into any material contracts other than in the ordinary course of business and other than those described in
“Item 4. Information on the Company” or elsewhere in this annual report on Form 20-F.
D. Exchange Controls
See “Item 4.B Information on the Company—Business Overview—Regulation—Regulations on Foreign Exchange.”
98
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FORM 20-F
E. Taxation
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The following summary of the material Cayman Islands and United States federal income tax consequences of an investment in
our ADSs or ordinary shares is based upon laws and relevant interpretations thereof in effect as of the date of this annual report, all of
which are subject to change. This summary does not deal with all possible tax consequences relating to an investment in our ADSs or
ordinary shares, such as the tax consequences under state, local and other tax laws.
Cayman Islands Taxation
According to Maples and Calder, our Cayman Islands counsel, the Cayman Islands currently levies no taxes on individuals or
corporations based upon profits, income, gains or appreciation and there is no taxation in the nature of inheritance tax or estate duty.
There are no other taxes likely to be material to us levied by the Government of the Cayman Islands except for stamp duties which
may be applicable on instruments executed in, or brought within, the jurisdiction of the Cayman Islands. The Cayman Islands is not
party to any double tax treaties. There are no exchange control regulations or currency restrictions in the Cayman Islands.
United States Federal Income Taxation
The following discussion describes the material United States federal income tax consequences to U.S. Holders (defined below)
under present law of an investment in the ADSs or ordinary shares. This summary applies only to investors that hold the ADSs or
ordinary shares as capital assets and that have the U.S. dollar as their functional currency. This discussion is based on the tax laws of
the United States as in effect on the date of this Form 20-F and on United States Treasury regulations in effect or, in some cases,
proposed, as of the date of this Form 20-F, as well as judicial and administrative interpretations thereof available on or before such
date. All of the foregoing authorities are subject to change, which change could apply retroactively and could affect the tax
consequences described below.
The following discussion does not deal with the tax consequences to any particular investor or to persons in special tax
situations such as:
•
•
•
•
•
•
•
•
banks;
financial institutions;
insurance companies;
broker dealers;
traders that elect to mark to market;
tax-exempt entities;
persons liable for alternative minimum tax;
persons holding an ADS or ordinary share as part of a straddle, hedging, conversion or integrated transaction;
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•
•
•
persons that actually or constructively own 10% or more of our voting shares;
persons holding ADSs or ordinary shares through partnerships or other pass-through entities; or
persons who acquired ADSs or ordinary shares pursuant to the exercise of any employee share option or otherwise as
consideration.
U.S. Holders are urged to consult their tax advisors about the application of the United States federal tax rules to their
particular circumstances as well as the state and local and foreign tax consequences to them of the purchase, ownership and
disposition of ADSs or ordinary shares.
The discussion below of the United States federal income tax consequences to “U.S. Holders” will apply if you are the
beneficial owner of ADSs or ordinary shares and you are, for United States federal income tax purposes,
•
•
•
•
a citizen or individual resident of the United States;
a corporation (or other entity taxable as a corporation for United States federal income tax purposes) organized under the
laws of the United States, any State or the District of Columbia;
an estate whose income is subject to United States federal income taxation regardless of its source; or
a trust that (1) is subject to the supervision of a court within the United States and the control of one or more United States
persons or (2) has a valid election in effect under applicable United States Treasury regulations to be treated as a United
States person.
The discussion below assumes that the representations contained in the deposit agreement are true and that the obligations in the
deposit agreement and any related agreement will be complied with in accordance with their terms. If you hold ADSs, you will be
treated as the holder of the underlying ordinary shares represented by those ADSs for United States federal income tax purposes.
The U.S. Treasury has expressed concerns that parties to whom ADSs are pre-released may be taking actions that are
inconsistent with the claiming, by U.S. Holders of ADSs, of foreign tax credits for United States federal income tax purposes. Such
actions would also be inconsistent with the claiming of the reduced rate of tax applicable to dividends received by certain non-
corporate U.S. Holders, as described below. Accordingly, the availability of the reduced tax rate for dividends received by certain
non-corporate U.S. Holders could be affected by future actions that may be taken by the U.S. Treasury or parties to whom ADSs are
pre-released.
Taxation of Dividends and Other Distributions on the ADSs or Ordinary Shares
Subject to the passive foreign investment company rules discussed below, the gross amount of all our distributions to you with
respect to the ADSs or ordinary shares will be included in your gross income as dividend income on the date of receipt by the
depositary, in the case of ADSs, or by you, in the case of ordinary shares, but only to the extent that the distribution is paid out of our
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current or accumulated earnings and profits (computed under United States federal income tax principles). The dividends will not be
eligible for the dividends-received deduction allowed to corporations in respect of dividends received from other U.S. corporations.
With respect to non-corporate U.S. Holders (including individual U.S. Holders) for taxable years beginning before January 1,
2011, dividends may be taxed at the lower applicable capital gains rate (“qualified dividend income”) provided that (1) the ADSs or
ordinary shares are readily tradable on an established securities market in the United States, (2) we are not a passive foreign
investment company (as discussed below) for either our taxable year in which the dividend was paid or the preceding taxable year,
and (3) certain holding period requirements are met. For this purpose, ADSs listed on the Nasdaq National Market will be considered
to be readily tradable on an established securities market in the United States. You should consult your tax advisor regarding the
availability of the lower rate for dividends paid with respect to our ADSs or ordinary shares.
Dividends will constitute foreign source income for foreign tax credit limitation purposes. If the dividends are qualified dividend
income (as discussed above), the amount of the dividend taken into account for purposes of calculating the foreign tax credit
limitation will be limited to the gross amount of the dividend, multiplied by the reduced rate divided by the highest rate of tax
normally applicable to dividends. The limitation on foreign taxes eligible for credit is calculated separately with respect to specific
classes of income. For this purpose, for taxable years beginning after December 31, 2006, dividends distributed by us with respect to
ADSs or ordinary shares generally will constitute “passive category income” but could, in the case of certain U.S. Holders, constitute
“general category income.”
To the extent that the amount of the distribution exceeds our current and accumulated earnings and profits, it will be treated first
as a tax-free return of your tax basis in your ADSs or ordinary shares, and to the extent the amount of the distribution exceeds your
tax basis, the excess will be taxed as capital gain. We do not intend to calculate our earnings and profits for United States federal
income tax purposes. Therefore, a U.S. Holder should expect that a distribution will be reported as a dividend.
Taxation of Disposition of Shares
Subject to the passive foreign investment company rules discussed below, you will recognize taxable gain or loss on any sale,
exchange or other taxable disposition of an ADS or ordinary share equal to the difference between the amount realized (in U.S.
dollars) for the ADS or ordinary share and your tax basis (in U.S. dollars) in the ADS or ordinary share. The gain or loss will be
capital gain or loss. If you are a non-corporate U.S. Holder, including an individual U.S. Holder, who has held the ADS or ordinary
share for more than one year, you will be eligible for reduced tax rates. The deductibility of capital losses is subject to limitations.
Any such gain or loss that you recognize will be treated as United States source income or loss (in the case of losses, subject to certain
limitations).
Passive Foreign Investment Company
Based on the market value of our ADSs and ordinary shares, the composition of our assets and income and our operations, we
believe that for our taxable year ended December 31, 2006, we were not a passive foreign investment company (“PFIC”) for United
States federal income tax purposes. However, our PFIC status for the current taxable year ending December 31, 2007 will not be
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determinable until its close, and, accordingly, there is no guarantee that we will not be a PFIC for the current taxable year (or any
future taxable year). A non-U.S. corporation is considered a PFIC for any taxable year if either:
•
•
at least 75% of its gross income is passive income (the “income test”), or
at least 50% of the value of its assets (based on an average of the quarterly values of the assets during a taxable year) is
attributable to assets that produce or are held for the production of passive income (the “asset test”).
We will be treated as owning our proportionate share of the assets and earning our proportionate share of the income of any
other corporation in which we own, directly or indirectly, more than 25% (by value) of the shares.
We must make a separate determination each year as to whether we are a PFIC. As a result, our PFIC status may change. In
particular, because the total value of our assets for purposes of the asset test generally will be calculated using the market price of our
ADSs and ordinary shares, our PFIC status will depend in large part on the market price of our ADSs and ordinary shares which may
fluctuate considerably. Accordingly, fluctuations in the market price of the ADSs and ordinary shares may result in our being a PFIC
for any year. If we are a PFIC for any year during which you hold ADS or ordinary shares, we will continue to be treated as a PFIC
for all succeeding years during which you hold ADS or ordinary shares. However, if we cease to be a PFIC, provided that you have
not made a mark-to-market election, as described below, you may avoid some of the adverse effects of the PFIC regime by making a
deemed sale election with respect to the ADSs or ordinary shares, as applicable.
If we are a PFIC for any taxable year during which you hold ADSs or ordinary shares, you will be subject to special tax rules
with respect to any “excess distribution” that you receive and any gain you realize from a sale or other disposition (including a
pledge) of the ADSs or ordinary shares, unless you make a “mark-to-market” election as discussed below. Distributions you receive
in a taxable year that are greater than 125% of the average annual distributions you received during the shorter of the three preceding
taxable years or your holding period for the ADSs or ordinary shares will be treated as an excess distribution. Under these special tax
rules:
•
the excess distribution or gain will be allocated ratably over your holding period for the ADSs or ordinary shares,
•
•
the amount allocated to the current taxable year, and any taxable year prior to the first taxable year in which we became a
PFIC, will be treated as ordinary income, and
the amount allocated to each other taxable year will be subject to the highest tax rate in effect for that taxable year and the
interest charge generally applicable to underpayments of tax will be imposed on the resulting tax attributable to each such
taxable year.
The tax liability for amounts allocated to years prior to the year of disposition or “excess distribution” cannot be offset by any
net operating losses for such years, and gains (but not losses) realized on the sale of the ADSs or ordinary shares cannot be treated as
capital, even if you hold the ADSs or ordinary shares as capital assets.
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Alternatively, a U.S. Holder of “marketable stock” (as defined below) in a PFIC may make a mark-to-market election for such
stock of a PFIC to elect out of the tax treatment discussed in the two preceding paragraphs. If you make a valid mark-to-market
election for the ADSs or ordinary shares, you will include in income each year an amount equal to the excess, if any, of the fair
market value of the ADSs or ordinary shares as of the close of your taxable year over your adjusted basis in such ADSs or ordinary
shares. You are allowed a deduction for the excess, if any, of the adjusted basis of the ADSs or ordinary shares over their fair market
value as of the close of the taxable year. However, deductions are allowable only to the extent of any net mark-to-market gains on the
ADSs or ordinary shares included in your income for prior taxable years. Amounts included in your income under a mark-to-market
election, as well as gain on the actual sale or other disposition of the ADSs or ordinary shares, are treated as ordinary income.
Ordinary loss treatment also applies to the deductible portion of any mark-to-market loss on the ADSs or ordinary shares, as well as
to any loss realized on the actual sale or disposition of the ADSs or ordinary shares, to the extent that the amount of such loss does not
exceed the net mark-to-market gains previously included for such ADSs or ordinary shares. Your basis in the ADSs or ordinary
shares will be adjusted to reflect any such income or loss amounts. If you make such a mark-to-market election, tax rules that apply to
distributions by corporations which are not PFICs would apply to distributions by us (except that the lower applicable capital gains
rate would not apply).
The mark-to-market election is available only for “marketable stock” which is stock that is traded in other than de minimis
quantities on at least 15 days during each calendar quarter (“regularly traded”) on a qualified exchange or other market, as defined in
applicable Treasury regulations. We expect that the ADSs will continue to be listed on the Nasdaq National Market, which is a
qualified exchange for these purposes, and, consequently, assuming that the ADSs are regularly traded, if you are a holder of ADSs, it
is expected that the mark-to-market election would be available to you were we to become a PFIC.
If you hold ADSs or ordinary shares in any year in which we are a PFIC, you will be required to file Internal Revenue Service
Form 8621 regarding distributions received on the ADSs or ordinary shares and any gain realized on the disposition of the ADSs or
ordinary shares.
You are urged to consult your tax advisor regarding the application of the PFIC rules to your investment in ADSs or ordinary
shares.
Information Reporting and Backup Withholding
Dividend payments with respect to ADSs or ordinary shares and proceeds from the sale, exchange or redemption of ADSs or
ordinary shares may be subject to information reporting to the Internal Revenue Service and possible United States backup
withholding at a current rate of 28%. Backup withholding will not apply, however, to a U.S. Holder who furnishes a correct taxpayer
identification number and makes any other required certification or who is otherwise exempt from backup withholding. U.S. Holders
who are required to establish their exempt status must provide such certification on Internal Revenue Service Form W-9. U.S. Holders
should consult their tax advisors regarding the application of the United States information reporting and backup withholding rules.
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Backup withholding is not an additional tax. Amounts withheld as backup withholding may be credited against your United
States federal income tax liability, and you may obtain a refund of any excess amounts withheld under the backup withholding rules
by filing the appropriate claim for refund with the Internal Revenue Service and furnishing any required information.
F. Dividends and Paying Agents
Not applicable.
G. Statement by Experts
Not applicable.
H. Documents on Display
We previously filed with the SEC our registration statement on Form F-1, as amended and prospectus under the Securities Act
of 1933, with respect to our ordinary shares.
We are subject to the periodic reporting and other informational requirements of the Securities Exchange Act of 1934, as
amended, or the Exchange Act. Under the Exchange Act, we are required to file reports and other information with the SEC.
Specifically, we are required to file annually a Form 20-F no later than six months after the close of each fiscal year, which is
December 31. Copies of reports and other information, when so filed, may be inspected without charge and may be obtained at
prescribed rates at the public reference facilities maintained by the Securities and Exchange Commission at 100 F Street, N.E., Room
1580, Washington, D.C. 20549. The public may obtain information regarding the Washington, D.C. Public Reference Room by
calling the Commission at 1-800-SEC-0330. The SEC also maintains a web site at www.sec.gov that contains reports, proxy and
information statements, and other information regarding registrants that make electronic filings with the SEC using its EDGAR
system. As a foreign private issuer, we are exempt from the rules under the Exchange Act prescribing the furnishing and content of
quarterly reports and proxy statements, and officers, directors and principal shareholders are exempt from the reporting and short-
swing profit recovery provisions contained in Section 16 of the Exchange Act.
We will furnish The Bank of New York, the depositary of our ADSs, with our annual reports, which will include a review of
operations and annual audited consolidated financial statements prepared in conformity with U.S. GAAP, and all notices of
shareholders’ meetings and other reports and communications that are made generally available to our shareholders. The depositary
will make such notices, reports and communications available to holders of ADSs and, upon our request, will mail to all record
holders of ADSs the information contained in any notice of a shareholders’ meeting received by the depositary from us.
Nasdaq Marketplace Rule 4350(b) requires each issuer to distribute to shareholders copies of an annual report containing
audited financial statements of the company and its subsidiaries a reasonable period of time prior to the company’s annual meeting of
shareholders. In addition, Nasdaq Marketplace Rule 4350(e) requires each issuer to hold an annual meeting of shareholders and
provide notice of such meeting to Nasdaq.
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Nasdaq Marketplace Rule 4350(a)(1) permits foreign private issuers like us to follow “home country practice” in certain
corporate governance matters. Maples and Calder, our Cayman Islands counsel, has provided a letter to the Nasdaq certifying that
under Cayman Islands law, (1) we are not required to distribute annual reports containing audited financial statements to our
shareholders prior to an annual shareholder meeting and (2) we are not required to hold annual shareholder meetings every year.
We intend to follow home country practice with respect to distribution of annual reports. Instead, we have posted and will post
our annual reports on our website at http://ir.baidu.com. In addition, we did not hold an annual shareholder meeting in 2006. We may,
however, hold annual shareholder meetings in the future if there are significant issues that require shareholders’ approvals.
I. Subsidiary Information
For a listing of our subsidiaries, see “Item 4C. Information on the Company–Organizational Structure”.
Item 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Interest Rate Risk
Our exposure to interest rate risk primarily relates to the interest income generated by excess cash invested in demand deposits
and liquid investments with original maturities of three months or less. We have not used any derivative financial instruments to
manage our interest risk exposure. Interest-earning instruments carry a degree of interest rate risk. We have not been exposed nor do
we anticipate being exposed to material risks due to changes in interest rates. However, our future interest income may be lower than
expected due to changes in market interest rates. If market interest rates for short-tem demand deposits increase in the near future,
such increase may cause the amount of our interest income to rise. A hypothetical 10% increase in the average applicable interest rate
for our short-term demand deposits would result in an increase of approximately RMB4.2 million (US$0.5 million) in interest income
from the assumed average cash and cash equivalent balance in 2006.
Foreign Exchange Risk
Substantially all of our revenues and costs are denominated in RMB, while a significant portion of our financial assets are
denominated in U.S. dollars. We currently rely entirely on dividends and other fees paid to us by our subsidiaries and affiliated
entities. Our exposure to foreign exchange risk primarily relates to cash and cash equivalent, denominated in U.S. dollars as a result
of our past issuances of convertible preferred shares through private placements and proceeds from our initial public offering. We do
not believe that we currently have any significant direct foreign exchange risk and have not hedged exposures denominated in foreign
currencies or any other derivative financial instruments. On July 21, 2005, the PRC government changed its decade-old policy of
pegging the value of the RMB to the U.S. dollar. Under the current policy, the RMB is permitted to fluctuate within a narrow and
managed band against a basket of certain foreign currencies. This change in policy has resulted in an approximately 5.7%
appreciation of the RMB against the U.S. dollar by the end of 2006. While the international reaction to the RMB revaluation has
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generally been positive, there remains significant international pressure on the PRC government to adopt an even more flexible
currency policy, which could result in a further and more significant appreciation of the RMB against the U.S. dollar. Any significant
revaluation of RMB may materially and adversely affect our cash flows, revenues, earnings and financial position, and the value of,
and any dividends payable on, our ADS in U.S. dollars. For example, an appreciation of RMB against the U.S. dollar would make any
new RMB denominated investments or expenditures more costly to us, to the extent that we need to convert U.S. dollars into RMB
for such purposes. The functional currency of Baidu.com, Inc. is the U.S. dollar and the functional currency of our PRC subsidiaries
and affiliated entities is RMB, and our reporting currency is RMB. As a result, an appreciation of RMB against the U.S. dollar would
result in foreign currency transaction losses when we translate our consolidated assets from the U.S. dollar into RMB.
Net assets of Baidu.com, Inc. and Baidu Holdings Limited account for 71% of our consolidated net assets as at December 31,
2006, which results in our exposure to foreign currency risk. Losses arose from the translation of the net assets of Baidu.com, Inc. and
Baidu Holdings Limited to RMB during consolidation. We recognized translation losses of RMB28 million (US$3.6 million) in 2006
as a component of other comprehensive income, primarily as a result of the appreciation of the RMB monthly average exchange rate
against the U.S. dollar from 8.0654 in January 2006 to 7.8219 in December 2006. If the exchange rate of the RMB against the U.S.
dollar at December 31, 2006 had decreased by 10% from 7.8041 to 7.0237, and the average exchange rate in 2006 had remained the
same, the translation losses in 2006 would have been approximately RMB124 million (US$15.9 million).
Item 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
Not Applicable.
Item 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
None.
PART II
Item 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS
None.
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Item 15. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
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As of the end of the period covered by this report, our management, with the participation of our chief executive officer and
chief financial officer, has performed an evaluation of the effectiveness of our disclosure controls and procedures within the meaning
of Rules 13a-15(e) of the Exchange Act.
Based upon that evaluation, our management has concluded that, as of December 31, 2006, our disclosure controls and
procedures were effective in ensuring that the information required to be disclosed by us in the reports that we file and furnish under
the Exchange Act was recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms.
Management’s Annual Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in
Rules 13a-15(f) under the Exchange Act. Our management evaluated the effectiveness of our internal control over financial reporting
based on criteria established in the framework in Internal Control-Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission. Based on this evaluation, our management has concluded that our internal control over
financial reporting was effective as of December 31, 2006.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. In addition,
projections of any evaluation of effectiveness of our internal control over financial reporting to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies and
procedures may deteriorate.
Our independent registered public accounting firm, Ernst & Young, has audited our management’s assessment of the
effectiveness of our internal control over financial reporting as of December 31, 2006, as stated in its report, which appears on page
F-2 of this annual report on Form 20-F.
Changes in Internal Control over Financial Reporting
There were no changes in our internal controls over financial reporting that occurred during the period covered by this annual
report on Form 20-F that have materially affected, or are reasonably likely to materially affect, our internal control over financial
reporting.
Item 16A. AUDIT COMMITTEE FINANCIAL EXPERT
Our board of directors has determined that Mr. William Decker, an independent director and member of our audit committee, is
an audit committee financial expert.
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Item 16B. CODE OF ETHICS
Our board of directors adopted a code of business conduct and ethics that applies to our directors, officers, employees and
advisors in July 2005. We have posted a copy of our code of business conduct and ethics on our website at http://ir.baidu.com.
Item 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
The following table sets forth the aggregate fees by categories specified below in connection with certain professional services
rendered by Ernst & Young, our principal external auditors, for the periods indicated. We did not pay any tax related or other fees to
our auditors during the periods indicated below.
Audit fees (1)
Audit-related fees (2)
All other fees (3)
2005
US$400,000
US$897,000
US$ 20,000
2006
US$1,050,000
US$ 150,000
—
(1)
(2)
(3)
“Audit fees” means the aggregate fees billed in each of the fiscal years listed for professional services rendered by our principal
auditors for the audit of our annual financial statements. In 2006, the audit refers to integrated audit, including financial audit
and audit pursuant to Section 404 of the Sarbanes-Oxley Act of 2002.
“Audit-related fees” means the aggregate fees billed in each of the fiscal years listed for assurance and related services by our
principal auditors that are reasonably related to the performance of the audit or review of our financial statements and are not
reported under “Audit fees.” Services comprising the fees disclosed under the category of “Audit-related fees” in 2005 involve
principally the issue of comfort letter and rendering of listing advice in connection with our initial public offering.
“All other fees” means the aggregate fees billed in 2005 for consultation services rendered by our principal auditors in
connection with Section 404 of the Sarbanes-Oxley Act of 2002.
All audit and non-audit services provided by our independent auditors must be pre-approved by our audit committee. Our audit
committee has adopted a combination of two approaches in pre-approving proposed services: general pre-approval and specific pre-
approval. With general approval, proposed services are pre-approved without consideration of specific case-by-case services; with
specific approval, proposed services require the specific pre-approval of the audit committee. Unless a type of service has received
general pre-approval, it will require specific pre-approval by our audit committee. Any proposed services exceeding pre-approved
cost levels or budgeted amounts will also require specific pre-approval by our audit committee.
All requests or applications for services to be provided by our independent auditors that do not require specific approval by our
audit committee will be submitted to our chief financial officer and must include a detailed description of the services to be rendered.
The chief financial officer will determine whether such services are included within the list of services that have received the general
pre-approval of the audit committee. The audit committee will be informed on a timely basis of any such services. Requests or
applications to provide services that require specific approval by our audit committee will be submitted to the audit committee by
both our independent auditors and our chief financial officer and must include a joint statement as to whether, in their view, the
request or application is consistent with the SEC’s rules on auditor independence.
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Item 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
Not applicable.
Item 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
None.
Item 17. FINANCIAL STATEMENTS
We have elected to provide financial statements pursuant to Item 18.
PART III
Item 18. FINANCIAL STATEMENTS
The consolidated financial statements of Baidu.com, Inc. and its subsidiaries are included at the end of this annual report.
Item 19. EXHIBITS
Exhibit
Number
1.1
2.1
2.2
2.3
4.1
4.2
Description of Document
Amended and Restated Memorandum and Articles of Association of the Registrant (incorporated by reference to Exhibit
3.2 of Amendment No. 4 to our Registration Statement on Form F-1 (file no. 333-126534) filed with the Securities and
Exchange Commission on August 1, 2005)
Registrant’s Specimen American Depositary Receipt (incorporated by reference to Exhibit 4.3 (included as Exhibit A
thereof) of our Registration Statement on Form F-1 (file no. 333-126534) filed with the Securities and Exchange
Commission on July 12, 2005)
Registrant’s Specimen Certificate for Class A Ordinary Shares (incorporated by reference to Exhibit 4.2 of Amendment
No. 5 to our Registration Statement on Form F-1 (file no. 333-126534) filed with the Securities and Exchange Commission
on August 2, 2005)
Form of Deposit Agreement among the Registrant, the depositary and holder of the American Depositary Receipts
(incorporated by reference to Exhibit 4.3 to our Registration Statement on Form F-1 (file no. 333-126534) filed with the
Securities and Exchange Commission on July 12, 2005)
Second Amended and Restated Shareholders Agreement, dated as of June 9, 2004, among the Registrant and other parties
therein (incorporated by reference to Exhibit 4.4 of our Registration Statement on Form F-1 (file no. 333-126534) filed
with the Securities and Exchange Commission on July 12, 2005)
2000 Option Plan (incorporated by reference to Exhibit 10.1 of our Registration Statement on Form F-1 (file no. 333-
126534) filed with the Securities and Exchange Commission on July 12, 2005)
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4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10
4.11
4.12
4.13
4.14
Form of Indemnification Agreement with the Registrant’s directors (incorporated by reference to Exhibit 10.3 of our
Registration Statement on Form F-1 (file no. 333-126534) filed with the Securities and Exchange Commission on July 12,
2005)
Form of Employment Agreement between the Registrant and an Executive Officer of the Registrant (incorporated by
reference to Exhibit 10.4 of our Registration Statement on Form F-1 (file no. 333-126534) filed with the Securities and
Exchange Commission on July 12, 2005)
Translation of Acquisition Agreement dated as of August 9, 2004 between Baidu Online and the owner of Hao123.com
(incorporated by reference to Exhibit 10.5 of our Registration Statement on Form F-1 (file no. 333-126534) filed with the
Securities and Exchange Commission on July 12, 2005)
Translation of Technology Consulting Service Agreement dated as of March 22, 2005 between Baidu Online and Baidu
Netcom (incorporated by reference to Exhibit 99.2 of our Registration Statement on Form F-1 (file no. 333-126534) filed
with the Securities and Exchange Commission on July 12, 2005)
Translation of Business Cooperation Agreement dated as of March 22, 2005 between Baidu Online and Baidu Netcom
(incorporated by reference to Exhibit 99.3 of our Registration Statement on Form F-1 (file no. 333-126534) filed with the
Securities and Exchange Commission on July 12, 2005)
Translation of Operating Agreement dated as of March 22, 2005 between Baidu Online and Baidu Netcom (incorporated by
reference to Exhibit 99.4 of our Registration Statement on Form F-1 (file no. 333-126534) filed with the Securities and
Exchange Commission on July 12, 2005)
Translation of Software License Agreement dated as of March 22, 2005 between Baidu Online and Baidu Netcom
(incorporated by reference to Exhibit 99.5 of our Registration Statement on Form F-1 (file no. 333-126534) filed with the
Securities and Exchange Commission on July 12, 2005)
Translation of Trademark License Agreement dated as of March 1, 2004 between Baidu Online and Baidu Netcom and the
supplementary agreement dated as of January 18, 2005 (incorporated by reference to Exhibit 99.6 of our Registration
Statement on Form F-1 (file no. 333-126534) filed with the Securities and Exchange Commission on July 12, 2005)
Translation of Domain Name License Agreement dated as of March 1, 2004 between Baidu Online and Baidu Netcom and
the supplementary agreement dated August 9, 2004 (incorporated by reference to Exhibit 99.7 of our Registration Statement
on Form F-1 (file no. 333-126534) filed with the Securities and Exchange Commission on July 12, 2005)
Translation of Web Layout Copyright License Agreement dated as of March 1, 2004 between Baidu Online and Baidu
Netcom and the supplementary agreement dated as of August 9, 2004 (incorporated by reference to Exhibit 99.8 of our
Registration Statement on Form F-1 (file no. 333-126534) filed with the Securities and Exchange Commission on July 12,
2005)
Translation of Proxy Agreement dated as of August 9, 2004 among Baidu Online, Baidu Netcom, Robin Yanhong Li and Eric
Yong Xu (incorporated by reference to Exhibit 99.9 of our Registration Statement on Form F-1 (file no. 333-126534) filed
with the Securities and Exchange Commission on July 12, 2005)
Translation of Equity Pledge Agreement dated as of March 22, 2005 among Baidu Online, Robin Yanhong Li and Eric Yong
Xu (incorporated by reference to Exhibit 99.10 of our Registration Statement on Form F-1 (file no. 333-126534) filed with
the Securities and Exchange Commission on July 12, 2005)
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4.15
4.16
4.17
4.18
8.1*
11.1
Translation of Option Agreement dated as of March 22, 2005 among Baidu Online, Robin Yanhong Li and Eric Yong Xu
(incorporated by reference to Exhibit 99.11 of our Registration Statement on Form F-1 (file no. 333-126534) filed with the
Securities and Exchange Commission on July 12, 2005)
Translation of Loan Agreement dated as of March 22, 2005 among Baidu Online, Robin Yanhong Li and Eric Yong Xu
(incorporated by reference to Exhibit 99.12 of our Registration Statement on Form F-1 (file no. 333-126534) filed with the
Securities and Exchange Commission on July 12, 2005)
Translation of Form of Irrevocable Powers of Attorney issued by the shareholders of Baidu Netcom (incorporated by
reference to Exhibit 99.13 of our Registration Statement on Form F-1 (file no. 333-126534) filed with the Securities and
Exchange Commission on July 12, 2005)
Translation of Land Development Contract dated December 30, 2005 between Beijing Shichuang Science and Technology
Park Development Co., Ltd. and Baidu Online (incorporated by reference to Exhibit 4.18 of our Annual Report on Form 20-
F filed with the Securities and Exchange Commission on June 21, 2006)
List of Subsidiaries
Code of Business Conduct and Ethics (incorporated by reference to Exhibit 99.14 of our Registration Statement on Form F-
1 (file no. 333-126534) filed with the Securities and Exchange Commission on July 12, 2005)
12.1* CEO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
12.2* CFO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
13.1* CEO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
13.2* CFO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
15.1* Consent of Maples and Calder
15.2* Consent of Hawkhigh Law Firm
15.3* Consent of Ernst & Young
* Filed with this Annual Report on Form 20-F
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The registrant hereby certifies that it meets all of the requirements for filing its annual report on Form 20-F and that it has duly
caused and authorized the undersigned to sign this annual report on its behalf.
BAIDU.COM, INC.
/s/ Robin Yanhong Li
By:
Name: Robin Yanhong Li
Title: Chairman and Chief Executive Officer
Date: May 30, 2007
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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Reports of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2005 and 2006
Consolidated Statements of Income for the Years Ended December 31, 2004, 2005 and 2006
Consolidated Statements of Cash Flows for the Years Ended December 31, 2004, 2005 and 2006
Consolidated Statements of Shareholders’ Equity (Deficit) for the Years Ended December 31, 2004, 2005 and 2006
Notes to the Consolidated Financial Statements for the Years Ended December 31, 2004, 2005 and 2006
Page(s)
F-1
F-3
F-4
F-5
F-6
F-7
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Shareholders
Baidu.com, Inc.
We have audited the accompanying consolidated balance sheets of Baidu.com, Inc. (the “Company”) as of December 31, 2005 and
2006, and the related consolidated statements of income, shareholders’ equity (deficit), and cash flows for each of the three years in
the period ended December 31, 2006. These financial statements are the responsibility of the Company’s management. Our
responsibility is to express an opinion on these financial statements based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the
financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management,
as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of
Baidu.com, Inc. at December 31, 2005 and 2006, and the consolidated results of its operations and its cash flows for each of the three
years in the period ended December 31, 2006, in conformity with U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
effectiveness of Baidu.com, Inc.’s internal control over financial reporting as of December 31, 2006, based on criteria established in
Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our
report dated April 17, 2007 expressed an unqualified opinion thereon.
As discussed in Note 2 to the consolidated financial statements, in 2006, Baidu.com, Inc. changed its method of accounting for share-
based payments in accordance with the guidance provided in the Statement of Financial Accounting Standards No. 123(R), “Share-
Based Payment”.
Hong Kong
April 17, 2007
/s/ Ernst & Young
F-1
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
The Board of Directors and Shareholders
Baidu.com, Inc.
We have audited management’s assessment, included in the accompanying Management’s Report on Internal Control over Financial
Reporting, that Baidu.com, Inc. maintained effective internal control over financial reporting as of December 31, 2006, based on
criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the
Treadway Commission (the COSO criteria). Baidu.com, Inc.’s management is responsible for maintaining effective internal control
over financial reporting and for its assessment of the effectiveness of internal control over financial reporting. Our responsibility is to
express an opinion on management’s assessment and an opinion on the effectiveness of the company’s internal control over financial
reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over
financial reporting, evaluating management’s assessment, testing and evaluating the design and operating effectiveness of internal
control, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a
reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted
accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to
the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material
effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, management’s assessment that Baidu.com, Inc. maintained effective internal control over financial reporting as of
December 31, 2006, is fairly stated, in all material respects, based on the COSO criteria. Also, in our opinion, Baidu.com, Inc.
maintained, in all material respects, effective internal control over financial reporting as of December 31, 2006, based on the COSO
criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the
accompanying consolidated balance sheets of Baidu.com, Inc. as of December 31, 2005 and 2006, and the related consolidated
statements of income, shareholders’ equity (deficit), and cash flows for each of the three years in the period ended December 31,
2006, and our report dated April 17, 2007, expressed an unqualified opinion thereon.
Hong Kong
April 17, 2007
/s/ Ernst & Young
F-2
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BAIDU.COM, INC.
CONSOLIDATED BALANCE SHEETS
(Amounts in thousands of Renminbi (“RMB”), and in thousands of U.S. Dollars (“US$”), except for number of shares and per share
data)
ASSETS
Current assets:
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Prepaid expenses and other current assets
Deferred tax assets, net
Total current assets
Non-Current assets:
Fixed assets, net
Prepayment for land use rights
Intangible assets, net
Goodwill
Investments, net
Deferred tax assets, net
Prepaid income taxes
Other
Total non-current assets
TOTAL ASSETS
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Customers’ deposits
Accrued expenses and other liabilities
Deferred revenue
Deferred income
Total current liabilities
Non-current liabilities:
Long-term payable for acquisitions
Deferred income
Total non-current liabilities
Total liabilities
Commitments
Shareholders’ equity
Class A Ordinary Shares, Par value US$0.00005 per share, 825,000,000 shares
authorized, and 9,460,426 shares and 22,574,381 shares issued and outstanding
as at December 31, 2005 and 2006
Class B Ordinary Shares, Par value US$0.00005 per share, 35,400,000 shares
authorized, and 23,485,336 shares and 11,130,018 shares issued and outstanding
as at December 31, 2005 and 2006
Additional paid-in capital
Accumulated other comprehensive income (loss)
Retained earnings
Total shareholders’ equity
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY
The accompanying notes are an integral part of the consolidated financial statements.
F-3
Notes
2005
RMB
December 31,
2006
RMB
2006
US$
900,593 1,136,274 145,600
10,935
2,954
4,144
222
935,352 1,278,737 163,855
—
22,353
10,957
1,449
85,339
23,051
32,339
1,734
3
4
9
5
6
6
9
96,420
77,200
13,303
9,287
2,018
2,843
—
—
201,071
24,568
11,840
5,687
6,063
—
743
507
480
49,888
1,136,423 1,668,077 213,743
191,734
92,400
44,386
47,316
—
5,802
3,956
3,746
389,340
70,327
53,137
7,658
124
131,246
—
124
124
131,370
141,185
153,141
2,583
4,090
300,999
7,000
2,817
9,817
310,816
18,091
19,623
331
524
38,569
897
361
1,258
39,827
7
8
11
12
4
9
1
12
14
5
10
1
1,009,488 1,088,176 139,436
(4,318)
38,796
1,005,053 1,357,261 173,916
1,136,423 1,668,077 213,743
(33,697)
302,768
(5,451)
1,002
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6
HKG villm0ma
HKG
28-May-2007 05:19 EST
ˆ15GLYFY5SDL4ZP6ÅŠ
1*
0C
15GLYFY5SDL4ZP6
20129 FIN 4
HTM
IFV
Page 1 of 1
BAIDU.COM, INC.
CONSOLIDATED STATEMENTS OF INCOME
(Amounts in thousands of Renminbi (“RMB”), and in thousands of U.S. Dollars (“US$”), except for number of shares and per share
data)
Revenues:
Online marketing services
Other services
Total revenues
Operating costs and expenses:
Cost of revenues
Selling, general and administrative
Research and development
Total operating costs and expenses
Operating profit
Other income (and expenses):
Interest income
Foreign exchange loss, net
Other, net
Total other income (and expenses)
Net income before income taxes and cumulative effect of change in
accounting principle
Income taxes
Income before cumulative effect of change in accounting principle
Cumulative effect of change in accounting principle
Net income
Net income per Class A and Class B ordinary shares:
Basic (prior to cumulative effect of change in accounting principle)
Basic (cumulative effect of change in accounting principle)
9
15
Diluted (prior to cumulative effect of change in accounting
principle)
Diluted (cumulative effect of change in accounting principle)
Weighted average number of Class A and Class B ordinary shares
outstanding:
Basic
Diluted
For the years ended December 31,
Notes
2004
RMB
2005
RMB
2006
RMB
2006
US$
106,854
10,597
117,451
307,363
11,852
319,215
828,484
9,354
837,838
106,160
1,199
107,359
(41,192)
(50,724)
(14,531)
(106,447)
11,004
(104,401)
(134,771)
(44,200)
(283,372)
35,843
(245,489)
(250,240)
(79,231)
(574,960)
262,878
1,135
—
347
1,482
12,486
(481)
12,005
—
12,005
1.09
—
1.09
0.43
—
0.43
13,580
(659)
752
13,673
49,516
(1,911)
47,605
—
47,605
2.40
—
2.40
1.49
—
1.49
42,443
(89)
4,187
46,541
309,419
(12,256)
297,163
4,603
301,766
8.92
0.14
9.06
8.62
0.13
8.75
(31,456)
(32,065)
(10,153)
(73,674)
33,685
5,438
(12)
537
5,963
39,648
(1,570)
38,078
590
38,668
1.14
0.02
1.16
1.10
0.02
1.12
10,983,478 19,808,058 33,290,696 33,290,696
28,124,327 32,043,888 34,506,594 34,506,594
The accompanying notes are an integral part of the consolidated financial statements.
F-4
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:22 EST
ˆ15GLYFY5SL4=046*Š
2*
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15GLYFY5SL4=046
20129 FIN 5
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ESS
Page 1 of 1
BAIDU.COM, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands of Renminbi (“RMB”), and in thousands of U.S. Dollars (“US$”))
Cash flows from operating activities:
Net income
Adjustments to reconcile net income to net cash generated from operating
activities:
Depreciation of fixed assets
Amortization of intangible assets
Disposal of fixed assets
Share-based compensation
Provision for doubtful accounts
Foreign exchange loss
Impairment loss on investment
Cumulative effect of change in accounting principle
Change in operating assets and liabilities:
Accounts receivable
Prepaid expenses and other assets
Customers’ deposits
Accrued expenses and other liabilities
Deferred tax assets, net
Deferred revenue
Deferred income
Net cash generated from operating activities
Cash flows from investing activities:
Acquisition of fixed assets
Acquisition of business
Acquisition of intangible assets
Capitalization of internal use software costs
Acquisition of long-term investments
Acquisition of marketable securities
Prepayment for land use rights
Net cash used in investing activities
Cash flows from financing activities:
Issuance of Series C convertible preferred shares
Proceeds from initial public offering (“IPO”), net of expenses
Payments for expenses in connection with IPO
Proceeds from exercise of share options
Net cash generated from financing activities
Effect of exchange rate changes on cash and cash equivalents
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of the year
Cash and cash equivalents at end of the year
Supplemental cash flow information:
Cash paid during the year for income tax
Issuance of ordinary shares in purchase of intangible assets
For the years ended December 31,
2004
RMB
2005
RMB
2006
RMB
2006
US$
12,005
47,605
301,766 38,668
8,893
1,050
143
16,510
627
—
—
—
30,650
3,136
16
33,571
4,301
587
—
—
64,103
6,339
877
48,280
(310)
89
1,976
(4,603)
8,214
812
112
6,186
(40)
12
253
(590)
(8,381)
(1,483)
17,590
10,713
—
(1,158)
—
(17,532)
(8,529)
44,174
27,060
(4,292)
1,356
249
56,509 162,352
(388)
(23,455)
70,858
62,272
(3,244)
(5,075)
6,659
(50)
(3,004)
9,080
7,979
(416)
(650)
853
526,144 67,419
(25,415)
—
(11,905)
(2,155)
—
—
—
(88,660)
(10,465)
(2,144)
(609)
(2,018)
—
(77,200)
(39,475) (181,096)
(43,320)
(21,897)
(982)
—
(127,534) (16,342)
(5,551)
(2,806)
(126)
—
(85,339) (10,935)
(1,947)
(15,200)
(294,272) (37,707)
119,730
—
— 716,297
—
—
8,036
607
120,337 724,333
(5,192)
—
—
—
(641)
32,820
32,179
(28,370)
—
—
(82)
4,205
4,123
(3,635)
137,371 700,397
235,681 30,200
62,825 200,196
900,593 115,400
200,196 900,593 1,136,274 145,600
—
2,098
4,655
—
24,192
—
3,100
—
The accompanying notes are an integral part of the consolidated financial statements.
F-5
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1 BAIDU.COM, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY (DEFICIT)
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except number of shares)
Balances at December 31, 2003
Comprehensive income:
Net income
Total comprehensive income
Issuance of Series C convertible preferred shares
Issuance of shares for acquisition of assets
Exercise of share options
Share-based compensation
Balances at December 31, 2004
Comprehensive income:
Foreign currency translation adjustment
Net income
Total comprehensive income
Initial public offering of ordinary shares
Conversion of redeemable preferred shares to ordinary
shares
Exercise of share options
Share-based compensation
Balances at December 31, 2005
Comprehensive income:
Foreign currency translation adjustment
Net income
Total comprehensive income
Cumulative effect of change in accounting principle
Exercise of share options
Share-based compensation
Other
Balances at December 31, 2006
Balances at December 31, 2006, in US $
Redeemable convertible
Preferred share
Ordinary shares
Number of shares Amount Number of shares Amount
RMB
4
— —
— —
RMB
91,622
—
—
14,400,000
10,560,000
—
—
2,248,877 119,730
—
—
—
16,648,877 211,352
—
—
—
— —
40,000 —
706,372 —
— —
4
11,306,372
—
—
—
—
—
—
— —
— —
— —
Additional
paid-in
capital
RMB
24,046
—
—
—
2,098
607
16,510
43,261
—
—
—
Accumulated other
comprehensive
income (loss)
RMB
Retained earnings
(Accumulated losses)
RMB
—
—
—
—
—
—
—
—
—
(5,451)
—
(58,608)
12,005
—
—
—
—
(46,603)
—
47,605
Total
shareholders’
equity (deficit)
RMB
(34,558)
12,005
12,005
—
2,098
607
16,510
(3,338)
(5,451)
47,605
42,154
—
—
3,690,000
2 713,275
—
—
713,277
(16,648,877) (211,352)
—
—
—
—
—
—
16,648,877
1,300,513
7 211,345
8,036
1
33,571
— —
14 1,009,488
32,945,762
— —
— —
— —
—
—
—
758,637 —
— —
33,704,399
(4,603)
34,417
48,663
211
14 1,088,176
2 139,436
—
—
—
(5,451)
—
(28,246)
—
—
—
(33,697)
(4,318)
—
—
—
1,002
211,352
8,037
33,571
1,005,053
—
301,766
—
—
302,768
38,796
(28,246)
301,766
273,520
(4,603)
34,417
48,663
211
1,357,261
173,916
The accompanying notes are an integral part of the consolidated financial statements
F-6
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I
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:22 EST
ˆ15GLYFY5SL58536,Š
2*
0C
15GLYFY5SL58536
20129 FIN 7
HTM
ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
1. ORGANIZATION AND BASIS OF PRESENTATION
Baidu.com, Inc. (“Baidu.com” or the “Company”) was incorporated under the laws of the Cayman Islands on January 18, 2000. The
Company is the 100% shareholder of Baidu Holding Ltd (“Baidu Holding”) incorporated in the British Virgin Islands. As of
December 31, 2006, Baidu Holding owned four operational subsidiaries, details are as follows:
•
Baidu Online Network Technology (Beijing) Co., Ltd (“Baidu Online”) incorporated under the laws of the PRC on January 18,
2000,
Baidu (China) Inc. (“Baidu China”) incorporated under the laws of the People’s Republic of China (“PRC”) on June 6, 2005,
Baidu.com Times Technology (Beijing) Co., Ltd (“Baidu Times”) incorporated under the laws of the PRC on April 19, 2006,
and
Baidu Inc. (“Baidu Inc.”) incorporated in Tokyo under the laws of Japan on December 13, 2006. Baidu Inc. had no substantive
operation as of December 31, 2006
•
•
•
The Company also effectively controls two variable interest entities (“VIEs”):
•
Beijing Baidu Netcom Science Technology Co., Ltd (“Baidu Netcom”) incorporated under the laws of the PRC on June 5, 2001,
and
Beijing Perusal Technology Co., Ltd. (“Beijing Perusal”) incorporated under the laws of the PRC on June 6, 2006.
•
The Company, its subsidiaries and VIEs are hereinafter collectively referred to as the “Group”.
The Group offers Internet search solutions and online marketing solutions, develops and markets scaleable web application software
and provides related services. The Group’s principal geographic market is in the PRC. The Company does not conduct any
substantive operations of its own and conducts its primary business operations through its subsidiaries and VIEs in the PRC.
PRC laws and regulations prohibit or restrict foreign ownership of Internet content and advertising businesses. To comply with these
foreign ownership restrictions, the Company operates its websites and provides online advertising services in the PRC through VIEs,
the PRC legal entities that were established by the individuals authorized by the Company. The paid-in capital of the VIEs was
funded by the Company through loans extended to the authorized individuals. The Company has entered into certain exclusive
agreements with the VIEs, which obligate the Company to absorb a majority of the risk of loss from the VIEs’ activities and entitles
the Company to receive a majority of its residual returns. In addition, the Company has entered into certain agreements with the
authorized individuals including loan agreements for the paid-in capital of the VIEs, option agreements to acquire the shareholding in
the VIEs when permitted by the PRC laws, and share pledge agreements for the shares in VIEs held by the authorized individuals.
Based on these contractual arrangements, the Company consolidates the VIEs as required by FASB Interpretation No. 46R (“FIN
46R”), Consolidation of Variable Interest Entities, an Interpretation of ARB No. 51 because the Company is the primary beneficiary
of the VIEs.
The Company’s consolidated assets do not include any collateral for the obligations of the VIEs. The carrying amount of the total
assets of VIEs as of December 31, 2006 was RMB28,798 and there was no pledge or collateralization of their assets. Furthermore,
creditors of the VIEs have no recourse to the general credit of Baidu Online, which is the primary beneficiary of the VIEs.
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of Consolidation
The consolidated financial statements were prepared in accordance with U.S. generally accepted accounting principles (“U.S.
GAAP”). The consolidated financial statements include the financial statements of the Company, its subsidiaries and VIEs for which
the Company is the primary beneficiary. All significant inter-company transactions and balances between the Company, its
subsidiaries and VIEs are eliminated upon consolidation. The Company has included the results of operations of acquired businesses
from the date of acquisition.
F-7
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:20 EST
ˆ15GLYFY5SL3N8Z6/Š
2*
0C
15GLYFY5SL3N8Z6
20129 FIN 8
HTM
ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Accounting Changes
The Company adopted Statement of Financial Accounting Standards 123 ( revised 2004 ) (“SFAS 123R”), Share-Based Payment,
using the modified prospective transition approach from January 1, 2006, prior to which the Company accounted for share-based
compensation arrangements with employees in accordance with the provisions of Accounting Principles Board Opinion No. 25
(“APB 25”), Accounting for Stock Issued to Employees, and related interpretations thereof. Pursuant to SFAS 123R, the Company
recognized share-based compensation over the requisite service periods for any share-based awards granted after December 31, 2005
based on the fair values of all share-based awards on the dates of grant. The Company continues to account for share options that
were granted prior to the initial public filing of the Company’s F-1 registration statement with the US Securities and Exchange
Commission (“SEC”) on July 12, 2005 but that remained unvested at December 31, 2005 under APB 25. For share-based awards
granted after the initial public filing but prior to January 1, 2006, the compensation cost related to unvested portion is recognized
based on the fair value of those awards on their respective date of grant. Such costs are recognized upon the adoption of SFAS 123R
on January 1, 2006.
The adoption of SFAS 123R resulted in a cumulative benefit from accounting change of RMB4,603 in 2006, which reflects the net
cumulative impact of estimating future forfeitures in the determination of period expense. As a result of adopting SFAS 123R, income
before income taxes and net income for the year ended December 31, 2006, were RMB9,097 (US$1,166) and RMB4,494 (US$576)
less than that had we continued to account for share-based compensation under APB 25. Furthermore, basic and diluted earnings per
Class A and Class B ordinary shares for the year ended December 31, 2006 were approximately RMB0.13 and RMB0.13 (US$0.02)
less than that had we continued to account for share-based compensation under APB 25.
The Company adopted SEC Staff Accounting Bulletin No. 107 in 2006, which requires share-based compensation to be presented in
the same manner as cash compensation rather than as a separate line item in prior periods. Share-based compensation recognized in
prior periods has been reclassified to conform to the presentation in the current period. This change in accounting policy has no
accounting impact on the Company’s net income or retained earnings.
Convenience Translation
Translations of amounts from RMB into US$ for the convenience of the reader were calculated at the noon buying rate of US$1.00 to
RMB7.8041 on December 31, 2006 in the city of New York for cable transfers of RMB as certified for customs purposes by the
Federal Reserve Bank of New York. No representation is made that the RMB amounts could have been, or could be, converted into
United States dollars at such rate.
Foreign Currency
The Company’s functional currency is the US$. The Company’s subsidiaries and VIEs determine their functional currencies based on
the criteria of SFAS 52 Foreign Currency Translation and have determined their functional currency to be their respective local
currency. The Company uses the RMB as its reporting currency. The Company uses the average exchange rate for the year and the
exchange rate at the balance sheet date to translate its operating results and financial position respectively. Any translation gains
(losses) are recorded in accumulated other comprehensive income (loss) as a component of shareholders’ equity. Transactions
denominated in foreign currencies are translated into the functional currency at the exchange rates prevailing on the transaction dates.
Assets and liabilities denominated in foreign currencies are translated into the functional currency at the exchange rates prevailing at
the balance sheet date. Exchange gains and losses are included in the consolidated statements of income.
F-8
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF004
9.6.18
HKG chana0hk
HKG
29-May-2007 08:21 EST
ˆ15GLYFY8DB4=MQG-Š
3*
0C
15GLYFY8DB4=MQG
20129 FIN 9
HTM
ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the period. Actual results could differ from these estimates.
Fair Value of Financial Instruments
The carrying amounts of financial instruments, including cash and cash equivalents, short-term investment, accounts receivable,
accounts payable and accrued liabilities, approximate their fair values because of their generally short maturities.
Cash, Cash Equivalents and Short-term Investments
Cash and cash equivalents stated at cost, which approximates fair value, primarily consist of cash and investments in interest bearing
demand deposit accounts, liquidity funds and money market funds. All highly liquid investments with stated maturities of three
months or less from the date of purchase are classified as cash equivalents; all highly liquid investments with stated maturities of
greater than three months, but less than 12 months, are classified as short-term investments which are stated at their approximate fair
value.
The Company determines the appropriate classification of short-term investments in money market funds at the time of purchase and
reevaluates such designation at each balance sheet date. The short-term investments in money market funds have been classified and
accounted for as available for sale. These short-term investments are carried at fair value, with the unrealized gains and losses (net of
taxes) reported in accumulated other comprehensive income as a component of shareholders’ equity, except for unrealized losses
determined to be other than temporary which are expensed. Any realized gains or losses on the sale of the money market funds are
determined on a specific identification method, and such gains and losses are reflected as a component of interest income, net.
Investments
The investments for which the Company does not have the ability to exercise significant influence (generally, when the Company has
an investment of less than 20% ownership and no representation on the company’s board of directors) and for which there is not a
readily determinable fair value, are accounted for using the cost method. Dividends and other distributions of earnings from investees,
if any, are included in income when declared. The Company periodically evaluates the carrying value of its investments accounted for
under the cost method of accounting and any impairment is included in the Company’s consolidated statements of income.
Fixed Assets
Fixed assets are stated at cost and are depreciated or amortized using the straight-line method over the shorter of the estimated useful
lives of the assets or the term of the related lease, as follows:
Leasehold improvements
Computer equipment
Internal use software development costs
Vehicles and office equipment
- over lease terms
- 3 or 5 years
- 3 years
- 5 years
F-9
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:34 EST
ˆ15GLYFY5SLRS6F6ÁŠ
2*
0C
15GLYFY5SLRS6F6
20129 FIN 10
HTM
ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Fixed Assets (continued)
Repair and maintenance costs are charged to expense as incurred, whereas the cost of renewals and betterments that extend the useful
life of fixed assets are capitalized as additions to the related assets. Retirements, sales and disposals of assets are recorded by
removing the cost and accumulated depreciation from the asset and accumulated depreciation accounts with any resulting gain or loss
reflected in the consolidated statements of income.
All direct and indirect costs that are related to the construction of fixed assets and incurred before the assets are ready for their
intended use are capitalized as construction in progress. Construction in progress is transferred to specific fixed assets items and
depreciation of these assets commences when ready for their intended use.
Goodwill and Intangible Assets
Goodwill represents the excess of the purchase price over the fair value of the identifiable net assets acquired. Goodwill is tested for
impairment annually or more frequently if events or changes in circumstances indicate that it might be impaired. The Company
assesses goodwill for impairment at the reporting unit level.
Intangible assets are carried at cost less accumulated amortization. Intangible assets with a finite useful life are amortized using the
straight-line method over the estimated economic life of the intangible assets, as follows:
Domain name
Customer relationships
Non-competition agreements
Software
Contract-based assets
– 5 years
– 4.9 years
– 4 years
– 9.8 years
– 2.4 years
Intangible assets with an indefinite useful life are not amortized. In accordance with this policy, one of the Domain Name assets,
which was acquired in July 2006, is not subject to amortization, as the remaining useful life is indefinite. The total amount assigned to
the domain name is RMB9,360 as of December 31, 2006. If the intangible asset that is not being amortized is subsequently
determined to have a finite useful life, the asset will be tested for impairment and then amortized prospectively over its estimated
remaining useful life and accounted for in the same manner as other intangible assets that are subject to amortization. Intangible
assets with indefinite useful lives are tested for impairment annually or more frequently if events or changes in circumstances indicate
that they might be impaired.
The Company reviews and adjusts the carrying value of the intangible assets if the facts and circumstances suggest the intangible
assets may be impaired.
The Company assessed and concluded that there was no impairment for goodwill and intangible assets in any of the years presented.
Impairment of Assets Group
The Company evaluates long-lived assets, such as property, plant and equipment and purchased intangible assets with finite lives, for
impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable in
accordance with SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets. The Company assesses the
recoverability of the assets group based on the undiscounted future cash flow the assets group are expected to generate and recognizes
an impairment loss when estimated undiscounted future cash flow expected to result from the use of the assets group plus net
proceeds expected from disposition of the assets group, if any, are less than the carrying value of the assets group. If the Company
identifies an impairment, the Company reduces the carrying amount of the assets group to its estimated fair value based on a
discounted cash flow approach or, when available and appropriate, to comparable market values. The Company uses estimates and
judgments in its impairment tests and if different estimates or judgments had been utilized, the timing or the amount of any
impairment charges could be different. Asset groups to be disposed of would be reported at the lower of the carrying amount or fair
value less costs to sell, and no longer depreciated. The assets and liabilities of a disposal group classified as held for sale would be
presented separately in the appropriate asset and liability sections of the balance sheet.
F-10
BAIDU
FORM 20-F
RR Donnelley ProFile
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HKG
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20129 FIN 11
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Accounts Receivable and Other Receivables
Accounts receivable are recognized and carried at original invoiced amount less an allowance for any potential uncollectible amounts.
An estimate for doubtful debts is made when collection of the full amount is no longer probable. Bad debts are written off as incurred.
The Company generally does not require collateral from its customers.
The Company maintains allowances for doubtful accounts for estimated losses resulting from the failure of customers to make
payments on time. The Company reviews the accounts receivable on a periodic basis and makes general and specific allowances
when there is doubt as to the collectibility of individual balances. In evaluating the collectibility of individual receivable balances, the
Company considers many factors, including the age of the balance, the customer’s historical payment history, its current credit-
worthiness and current economic trends. A general provision is made on the following basis:
Number of days over due
<90
91-120
121-150
151-180
>180
% provided
0%
10%
40%
70%
100%
Deferred Income
Deferred income represents government subsidies relating to the purchase of domestic equipment and is recognized upon receipt.
Deferred income is amortized over the estimated remaining useful lives of the related fixed assets and credited as other income in the
consolidated statements of income.
Revenue Recognition
The Company recognizes revenue based on the following principles:
Online marketing services
(1) Auction-based pay-for-performance service
The Company’s auction-based pay-for-performance (“P4P”) platform enables a customer to place its website link and related
description on the Company’s search result list. The customers make bids to determine how much they are willing to pay for each
click to their listings in the search results listed on the Company’s website. The amount of the customer’s bid will influence the
ranking of the customer’s listing in the search results. The customer pays the Company only when a user clicks on one of its website
links. Revenue is recognized when a user clicks on one of the customer-sponsored website links, there is persuasive evidence of an
arrangement, the fee is fixed or determinable and collection is reasonably assured, as prescribed by SEC Staff Accounting Bulletin
No. 104 (“SAB 104”).
For certain P4P customers engaged through direct sales, the Company may provide certain value-added consultative services to help
its customers to better utilize its P4P online marketing system. Fees for such services are recognized as revenue on a pro-rata basis
over the contracted service period.
(2) Other performance-based online marketing services
To the extent the Company provides online marketing services based on performance criteria other than click-throughs, such as the
number of telephone calls brought to its customers, the number of users registered with its customers, or the number of minimum
click-throughs, revenue is recognized when the specified performance criteria are met together with satisfaction of other applicable
revenue recognition criteria as prescribed by SAB 104.
F-11
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
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HKG
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ˆ15GLYFY5SLSJMP6HŠ
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20129 FIN 12
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Revenue Recognition (continued)
(3) Time-based online advertising services
For time-based online advertising services such as text links, banners, or other forms of graphical advertisements, the Company
recognizes revenue, in accordance with SAB 104, on a pro-rata basis over the contractual term commencing on the date the
customer’s advertisement is displayed in a specified webpage. For certain time-based contractual agreements, the Company may also
provide certain performance guarantees, in which cases revenue is recognized at the later of the completion of the time commitment
or performance guarantee.
(4) Online marketing services involving Baidu Union
Baidu Union is the program through which the Company expands distribution of its customers’ sponsored links or ads by leveraging
traffic of the Baidu Union members’ internet properties. The Company makes payments to Baidu Union members for acquisition of
traffic. The Company recognizes gross revenue for the amount of fees it receives from its customers. Payments made to Baidu Union
members are included in cost of revenues as traffic acquisition costs.
(5) Barter transactions
The Company may engage in barter transactions from time to time and adopted the provisions of Accounting Principles Board
No. 29, Accounting for Nonmonetary Transactions. While nonmonetary transactions are generally recorded at fair value, if such value
is not determinable within reasonable limits, the transaction is recognized based on the carrying value of the product or services
provided. The amount of revenues recognized for barter transactions was insignificant for each of the periods presented.
In addition, the Company recognized revenues for barter transactions involving advertising in accordance with Emerging Issues Task
Force (“EITF”) 99-17, Accounting for Advertising Barter Transactions. However, neither the amount recognized nor the volume of
such transactions not qualified for income recognition were material.
(6) Other revenue recognition related policies
If a sales contract stipulates more than one of the services described in (1), (2) and (3) (collectively the “Services”), and the Services
are considered as multiple accounting units in accordance with EITF 00-21, Revenue Arrangements with Multiple Deliverables, the
total revenue on such arrangements is allocated to the individual deliverables based on their relative fair values. If sufficient vendor-
specific objective evidence of fair value does not exist for the allocation of revenue, the fee for the entire arrangement is recognized
ratably over the term of the arrangement.
The Company engages third party distributors to deliver some of its online marketing services to end customers. In this context, the
Company may provide cash incentives to distributors. The cash incentives are accounted for as reduction of revenue in accordance
with EITF 01-9, Accounting for Consideration Given by a Vendor to a Customer (Including a Reseller of the Vendor’s Products).
Cash received in advance from customers is recorded as customer deposits. The unused cash balances remaining in customers’
accounts are included as a liability of the Company. Deferred revenue is recorded when services are provided before the applicable
revenue recognition criteria as required by SAB104 are fulfilled.
F-12
BAIDU
FORM 20-F
RR Donnelley ProFile
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HKG
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20129 FIN 13
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ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Revenue Recognition (continued)
Other services
The Company generates fees from the sale and license of its Search Appliance products, which includes software and post-contract
support. The Company recognizes revenue in accordance with Statement of Position 97-2, Software Revenue Recognition, as
amended. For transactions in which the elements are not sold separately, sufficient vendor-specific objective evidence of fair value
does not exist for the allocation of revenue. As a result, commencing with the delivery of the hardware and software, the fee for the
entire arrangement is recognized ratably over the term of the post-contract support arrangement.
Revenue is recognized net of value added tax (“VAT”) payable to, but includes the benefit of the rebate of VAT on sale of enterprise
search software received or receivable from, the Chinese tax authorities as part of the PRC government’s policy of encouraging
software development in the PRC. Sales of products in the PRC are subject to a 17% VAT. Companies that fulfill certain criteria set
by the relevant authorities are entitled to a refund of VAT equivalent to the excess over 3% of contracted amount paid in the month
when output VAT exceeds input VAT. Such VAT rebates are recorded on an accrual basis. The VAT rebate was RMB604,
RMB1,418 and RMB1,014 (US$130) for the year ended December 31, 2004, 2005 and 2006, respectively.
Cost of Revenues
Cost of revenues consists primarily of business taxes and surcharges, traffic acquisition costs, bandwidth costs, depreciation, payroll
and related costs of operations.
The Company incurs business taxes and surcharges in connection with the provision of online marketing services in China. The
business tax and surcharges in cost of revenues for 2004, 2005 and 2006 were RMB6,542, RMB20,770 and RMB 51,833 (US$6,642),
respectively. Traffic acquisition costs represent the amounts paid or payable to Baidu Union members from which the Company
generates revenues. These payments are primarily based on revenue sharing arrangements under which the Company pays its Baidu
Union members a percentage of the fees it earns from its online marketing customers, primarily generated by click-throughs by users
of that member’s properties.
Capitalization of Software Developed for Internal Use
The Company has capitalized certain internal use software development costs in accordance with SOP 98-1 Accounting for the Costs
of Computer Software Developed or Obtained for Internal Use, totaling RMB2,155, RMB609 and RMB1,397 (US$179) in 2004,
2005 and 2006, respectively. These costs mainly include payroll and payroll-related costs for employees who are directly associated
with and who devote time to the internal use software projects. The estimated useful life of software development costs is determined
to be three years. The amortization expense for capitalized costs totaled RMB1,328, RMB1,980 and RMB1,659 (US$213) for the
years ended December 31, 2004, 2005 and 2006. Capitalized internal use software costs are included in fixed assets, net.
Advertising Expenses
Advertising expenses, primarily advertisements through media publications, are included in “Selling, general and administrative
expense” and are expensed when incurred. Advertising expense for the years ended December 31, 2004, 2005 and 2006 were
RMB2,998, RMB20,397 and RMB19,686 (US$2,523).
F-13
BAIDU
FORM 20-F
RR Donnelley ProFile
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HKG
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20129 FIN 14
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Leases
Leases have been classified as either capital or operating leases. Leases that transfer substantially all the benefits and risks incidental
to the ownership of assets are accounted for as if there was an acquisition of an asset and incurrence of an obligation at the inception
of the lease. All other leases are accounted for as operating leases wherein rental payments are expensed as incurred.
Income Taxes
The Company recognizes income taxes under the liability method. Deferred income taxes are recognized for differences between the
financial reporting and tax bases of assets and liabilities at enacted tax rates in effect for the years in which the differences are
expected to reverse. The Company records a valuation allowance against the amount of deferred tax assets that it determines is not
more likely than not of being realized. The effect on deferred taxes of a change in tax rates is recognized in income in the period that
includes the enactment date.
Comprehensive Income
Comprehensive income is defined as the change in equity of the Company during a period from transactions and other events and
circumstances excluding transactions resulting from investments by owners and distributions to owners. Comprehensive income is
reported in the consolidated statements of shareholders’ equity. Accumulated other comprehensive loss of the Company includes the
foreign currency translation adjustments.
Share-based Compensation
As noted above, the Company adopted SFAS 123R using the modified prospective transition approach from January 1, 2006, prior to
which the Company accounted for share-based compensation arrangements with employees in accordance with the provisions of APB
25 and related interpretations thereof. Pursuant to SFAS 123R, the Company recognized share-based compensation over the requisite
service periods for any share option and restricted share granted after December 31, 2005 based on the fair values of share option and
restricted share on the dates of grant. The Company continues to account for share options that were granted prior to the initial public
filing of the Company’s F-1 registration statement with the US SEC on July 12, 2005 that remained unvested at December 31, 2005
under APB 25. For share-based awards granted after the initial public filing but prior to January 1, 2006, the unvested compensation
cost at the effective date of adoption of SFAS 123R is computed based on the grant date fair values of those awards.
The Company recognizes share-based compensation after the date of adoption of SFAS 123R using the accelerated method for all
share-based awards issued prior to January 1, 2006, other than those options accounted for under APB 25. The Company has elected
to recognize share-based compensation after the date of adoption of SFAS 123R using the straight-line method for all share-based
awards issued after January 1, 2006, which results in the recognition of less share-based compensation in the first several years during
the vesting period compared to that which would have been recognized had the Company used the accelerated method. Forfeitures
were estimated based on historical experience and are periodically reviewed.
The Company accounts for share awards issued to non-employees in accordance with the provisions of SFAS 123R and EITF Issue
No. 96-18, Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction with
Selling, Goods or Services (“EITF 96-18”). Under SFAS 123R and EITF 96-18, the Company uses the Black-Scholes option pricing
model method to measure the value of options granted to non-employees at each vesting date to determine the appropriate charge to
share-based compensation.
F-14
BAIDU
FORM 20-F
RR Donnelley ProFile
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9.6.18
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20129 FIN 15
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Share-based Compensation (continued)
Prior to the adoption of SFAS 123R, the Company accounted for employee share-based compensation using the intrinsic value
method prescribed by APB 25. The Company applied below the disclosure provisions of SFAS123, as amended by SFAS 148 as if
the fair value method had been applied. If this method had been used, the Company’s net income and net income per Class A and
Class B ordinary shares for the year ended December 31, 2005 would have been adjusted to the pro forma amounts below:
Net income, as reported
Add: Share-based compensation expense for employees included in reported net income
Deduct: Share-based compensation expense for employees determined under fair value method
Pro forma net income
Basic net income per Class A and Class B ordinary shares
Diluted net income per Class A and Class B ordinary shares
As reported
Pro forma
As reported
Pro forma
2005
RMB
47,605
11,085
(18,995)
39,695
2.40
2.00
1.49
1.24
Recent Accounting Pronouncements
In June 2006, EITF reached consensus on issue 06-3 (“EITF 06-3”), How Taxes Collected from Customers and Remitted to
Governmental Authorities Should Be Presented in the Income Statement. The Company has included the business tax and surcharges
incurred on its online marketing revenues in cost of revenues. This accounting has no impact on the Company’s net income or
retained earnings.
In July 2006, the Financial Accounting Standards Board (“FASB”) issued Interpretation (“FIN”) No. 48, Accounting for Uncertainty
in Income Taxes—an interpretation of FASB Statement No. 109. This Interpretation prescribes a recognition threshold and
measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax
return, and provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and
transition. This Interpretation is effective for fiscal years beginning after December 15, 2006. The implementation of this standard on
January 1, 2007 is not expected to have a material impact on the Company’s consolidated financial position or results of operations.
On September 15, 2006 the FASB issued SFAS No. 157, Fair Value Measurement (“SFAS 157”). The standard provides guidance for
using fair value to measure assets and liabilities. The standard also responds to investors’ requests for expanded information about the
extent to which companies measure assets and liabilities at fair value, the information used to measure fair value, and the effect of fair
value measurements on earnings. The standard does not expand the use of fair value in any new circumstances. SFAS 157 is effective
for financial statements issued for fiscal years beginning after November 15, 2007, and interim periods within those fiscal years. The
Company is currently assessing the impact of this new standard on its financial statements.
In February 2007, the FASB issued FASB Statement No. 159, The Fair Value Option for Financial Assets and Financial Liabilities—
Including an amendment of FASB Statement No. 115, (“SFAS 159”). This Statement permits entities to choose to measure many
financial instruments and certain other items at fair value that are not currently required to be measured at fair value. SFAS 159 is
effective for financial statements issued for fiscal years beginning after November 15, 2007, and interim periods within those fiscal
years. The Company is currently assessing the impact of this new standard on its financial statements.
F-15
BAIDU
FORM 20-F
RR Donnelley ProFile
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9.6.18
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HKG
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ˆ15GLYFY5SLV7KH60Š
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20129 FIN 16
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Concentration of Risks
Concentration of Credit Risk
Financial instruments that potentially subject the Company to significant concentrations of credit risk primarily consist of cash and
cash equivalents, short-term investments and accounts receivable. As of December 31, 2006, substantially all of the Company’s cash
and cash equivalents and short-term investments were managed by financial institutions that the management believes are of high
credit quality. The Company has approximately RMB382,235 in cash, bank deposits and money market funds in the PRC, which
constitute about 31% of total cash and cash equivalents and short-term investments. Historically, deposits in Chinese banks are secure
due to the state policy on protecting depositors’ interests. However, China promulgated a new Bankruptcy Law in August 2006,
which will come into effect on June 1, 2007, which contains separate article expressly stating that the State Council may promulgate
implementation measures for the bankruptcy of Chinese banks based on the Bankruptcy Law. Under the new Bankruptcy Law, a
Chinese bank may go into bankruptcy. In addition, since China’s concession to WTO, foreign banks have been gradually permitted to
operate in China and have been severe competitors against Chinese banks in many aspects, especially since the opening of Renminbi
business to foreign banks in late 2006. Therefore, the risk of bankruptcy of those banks in which the Company has deposits has
increased. In the event of bankruptcy of one of the banks which holds the Company’s deposits, it is unlikely to claim its deposits back
in full since it is unlikely to be classified as a secured creditor based on PRC laws.
Accounts receivable are typically unsecured and are derived from revenue earned from customers in China. The risk with respect to
accounts receivables is mitigated by credit evaluations the Company performs on its customers and its ongoing monitoring process of
outstanding balances.
Business and economic risks
The Company participates in a dynamic high technology industry and believes that changes in any of the following areas could have a
material adverse effect on the Company’s future financial position, results of operations or cash flows: changes in the overall demand
for services and products; competitive pressures due to excess capacity or price reductions; advances and new trends in new
technologies and industry standards; changes in bandwidth suppliers; changes in certain strategic relationships or customer
relationships; regulatory considerations; risks associated with the ability to obtain necessary raw materials; and risks associated with
the Company’s ability to attract and retain employees necessary to support its growth.
No customer or other Baidu Union member generated greater than 10% of revenue for each of the periods presented.
The Company’s operations could be adversely affected by significant political, economic and social uncertainties in the PRC.
Although the PRC government has been pursuing economic reform policies for more than 20 years, no assurance can be given that
the PRC government will continue to pursue such policies or that such policies may not be significantly altered, especially in the
event of a change in leadership, social or political disruption or unforeseen circumstances affecting the PRC political, economic and
social conditions. There is also no guarantee that the PRC government’s pursuit of economic reforms will be consistent or effective.
Currency convertibility risk
Substantially all of the Company’s businesses are transacted in RMB, which is not freely convertible into foreign currencies. On
January 1, 1994, the PRC government abolished the dual rate system and introduced a single rate of exchange as quoted daily by the
People’s Bank of China. However, the unification of the exchange rates does not imply the convertibility of RMB into US$ or other
foreign currencies. All foreign exchange transactions continue to take place either through the People’s Bank of China or other banks
authorized to buy and sell foreign currencies at the exchange rates quoted by the People’s Bank of China. Approval of foreign
currency payments by the People’s Bank of China or other institutions requires submitting a payment application form together with
suppliers’ invoices, shipping documents and signed contracts.
F-16
BAIDU
FORM 20-F
RR Donnelley ProFile
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20129 FIN 17
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Concentration of Risks (continued)
Foreign currency exchange rate risk
The Company’s exposure to foreign currency exchange rate risk primarily relates to cash and cash equivalents and short-term
investments, denominated in the U.S. dollar. From July 21, 2005, the RMB is permitted to fluctuate within a narrow and managed
band against a basket of certain foreign currencies. The depreciation of the U.S. dollar against RMB was approximately 3% in 2006.
While the international reaction to the RMB appreciation has generally been positive, there remains significant international pressure
on the PRC government to adopt an even more flexible currency policy, which could result in a further and more significant
appreciation of the RMB against the U.S. dollar. Any significant revaluation of RMB may materially and adversely affect the cash
flows, revenues, earnings and financial position, and the value of, and any dividends payable on, the ADS in U.S. dollars. The
functional currency of the Company is the U.S. dollar, and the reporting currency is RMB. As a result, an appreciation of RMB
against the U.S. dollar would result in foreign currency translation losses when translating the net assets of the Company from the
U.S. dollar into RMB.
For the years ended December 31, 2005 and 2006, the foreign currency translation adjustments to the Company’s other
comprehensive loss were RMB5,451 and RMB28,246 respectively.
3. ACCOUNTS RECEIVABLE
Accounts receivable
Less: Allowance for doubtful accounts
December 31,
2006
RMB
2005
RMB
2006
US$
26,996 27,262 3,493
(539)
22,353 23,051 2,954
(4,643)
(4,211)
Movements in allowance for doubtful accounts
Balance at the beginning of the year
Amounts charged to (credited against) costs and expenses
Write-offs
Balance at the end of the year
4. PREPAID EXPENSES AND OTHER CURRENT ASSETS
2004
RMB
2005
RMB
2006
RMB
2006
US$
—
627
—
627
627
4,301
(285)
4,643
4,643
(310)
(122)
4,211
595
(40)
(16)
539
Deposits
Prepaid expenses
Advances to suppliers
Interest receivable
Receivables from employees
Prepaid income taxes
Other
F-17
2005
RMB
3,578
2,880
2,025
25
December 31,
2006
RMB
4,968
3,485
3,283
460
2006
US$
636
447
421
59
2,171 10,189 1,306
9,515 1,219
56
10,957 32,339 4,144
—
278
439
BAIDU
FORM 20-F
RR Donnelley ProFile
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
5. FIXED ASSETS
Leasehold improvements
Construction in progress
Computer equipment
Capitalized internal use software costs
Office equipment
Motor vehicles
Less: Accumulated depreciation
2005
RMB
6,782
—
126,863
6,392
3,423
2,271
145,731
(49,311)
96,420
December 31,
2006
RMB
12,848
9,465
262,687
7,789
6,660
2,636
302,085
(110,351)
191,734
2006
US$
1,646
1,213
33,660
998
853
338
38,708
(14,140)
24,568
6. GOODWILL AND INTANGIBLE ASSETS
During 2006, the Company acquired online marketing properties and related assets accounted for as business combinations,
resulting in the recognition of RMB38,029 of acquired goodwill. The changes in the carrying amount of goodwill are as follows:
Balance as of January 1
Goodwill acquired
Balance as of December 31
Intangible assets consist of the following:
Domain name
Customer relationships
Non-competition agreements
Domain name
Customer relationships
Non-competition agreements
Software
Contract-based assets
Gross
Carrying
Value
RMB
24,433
26,039
1,022
3,219
186
54,899
F-18
2005
RMB
—
9,287
9,287
2006
RMB
9,287
38,029
47,316
2006
US$
1,190
4,873
6,063
As of December 31, 2005
Gross
Carrying
Value
RMB
15,141
2,196
152
17,489
Accumulated
Amortization
RMB
3,916
239
31
4,186
Accumulated
Amortization
RMB
As of December 31, 2006
Net
Carrying
Value
RMB
17,521
22,933
830
2,965
137
44,386
6,912
3,106
192
254
49
10,513
Net
Carrying
Value
RMB
11,225
1,957
121
13,303
Net
Carrying
Value
USD
2,245
2,939
106
379
18
5,687
BAIDU
FORM 20-F
RR Donnelley ProFile
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
6. GOODWILL AND INTANGIBLE ASSETS (continued)
Amortization expense for the year ended December 31, 2006 was RMB6,327 (US$811). Estimated amortization expenses of the
existing intangible assets for the next five years are as follows:
For the year ending December 31,
2007
2008
2009
2010
2011
7. ACCRUED EXPENSES AND OTHER LIABILITIES
RMB
US$
9,194
9,182
7,429
5,254
2,702
1,178
1,177
952
637
346
Accrued payroll and welfare
Accrued legal contingencies
Accrued operating expenses
Taxes payable
Distributors’ deposits
Purchase of fixed assets
Traffic acquisition costs
Bandwidth
Professional expenses
Purchase of intangible assets
Other
8. DEFERRED REVENUE
Online marketing services
Other services
December 31,
2006
RMB
17,694
2005
RMB
10,534
660
7,734
6,942
1,997
4,803
4,553
2,558
9,188
—
4,168
2006
US$
2,267
— —
3,060
4,871
240
4,620
1,891
576
969
513
616
53,137 153,141 19,623
23,883
38,012
1,872
36,054
14,758
4,492
7,562
4,000
4,814
December 31,
2005
2006 2006
RMB RMB US$
2,942 1,741 223
4,716
842 108
7,658 2,583 331
9. INCOME TAXES
Cayman Islands
Under the current laws of the Cayman Islands, the Company is not subject to tax on income or capital gains. Additionally, upon
payments of dividends by the Company to its shareholders, no Cayman Islands withholding tax will be imposed.
British Virgin Islands (“BVI”)
Baidu Holdings Ltd is exempted from income tax on its foreign-derived income in the BVI. There are no withholding taxes in
the BVI.
F-19
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:34 EST
ˆ15GLYFY5SLX4LM6uŠ
2*
0C
15GLYFY5SLX4LM6
20129 FIN 20
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ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
9. INCOME TAXES (Continued)
China
In accordance with “Income Tax Law of China for Enterprises with Foreign Investment and Foreign Enterprises”, foreign
invested enterprises are generally subject to enterprise income tax (“EIT”) at the rate of 30% plus a local income tax of 3%.
Baidu Online, being a foreign invested enterprise and located in the Beijing Zhongguancun Science Park, has been recognized as
a “New and High Technology Enterprise” and thus entitled to a reduced EIT rate of 15% upon expiry of a tax holiday, as well as
an exemption from local income tax. In addition, Baidu Online was granted a “tax holiday” for a full exemption from EIT from
2000 to 2002, and a 50% tax reduction (at 7.5%) from 2003 to 2005. In 2006, Baidu Online obtained the certificate of
“Advanced Technology Enterprise” from the Beijing Municipal Bureau of Commerce, which qualified Baidu Online for a 10%
EIT rate from 2006 to 2008.
Baidu China has been granted “Software Enterprise” status by Shanghai Municipal Informationization Commission and thus
entitled to a reduced EIT rate of 15% upon expiry of a tax holiday, as well as exemption from local income tax. In addition,
Baidu China was granted a “tax holiday” for a full exemption from EIT from 2006 to 2007, and a 50% tax reduction (at 7.5%)
from 2008 to 2010.
Baidu Times, being a foreign invested enterprise and located in the Beijing Zhongguancun Science Park, has been recognized as
a “New and High Technology Enterprise” and thus entitled to a reduced EIT rate of 15% upon expiry of a tax holiday, as well as
exemption from local income tax. In addition, Baidu Times was granted a “tax holiday” for a full exemption from EIT from
2006 to 2008, and a 50% tax reduction (at 7.5%) from 2009 to 2011.
Beijing Perusal, a PRC domestic company and a VIE to which the Company is deemed a primary beneficiary, is located in the
Beijing Zhongguancun Science Park and therefore has been granted “New and High Technology Enterprise” status and thus
entitled to a reduced EIT rate of 15% upon expiry of a tax holiday, as well as exemption from local income tax. In addition,
Beijing Perusal was granted a “tax holiday” for a full exemption from EIT from 2007 to 2009, and a 50% tax reduction (at
7.5%) from 2010 to 2012.
Baidu Netcom and Beijing Perusal Wuhan branch, as PRC domestic company and branch of PRC domestic company, are
governed by the Enterprise Income Tax Laws of the PRC and is subject to EIT at a rate of 33%.
Japan
Baidu Japan, with a paid-in capital less than Japanese Yen (JPY) 100 million, is subject to a national tax of 22% if its taxable
income would not exceed JPY8 million. Otherwise, the national corporate tax would be 30%. Additional prefectural and
municipal inhabitant tax based upon the amount of national corporate tax paid and a per capital element. Baidu Japan has no
substantive operation and income taxes in 2006.
The Company had minimal operations in jurisdictions other than the PRC. Income (loss) before income taxes consists of:
PRC
Cayman Islands and Japan
For the years ended December 31,
2004
RMB
31,250
(18,764)
12,486
2006
RMB
2006
2005
US$
RMB
75,242 328,428 42,084
(25,726)
(2,436)
(19,009)
49,516 309,419 39,648
The loss from Cayman Islands and Japan contains primarily administration expenses, interest income and charges for share-
based compensation.
F-20
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:34 EST
ˆ15GLYFY5SLXQXK6NŠ
2*
0C
15GLYFY5SLXQXK6
20129 FIN 21
HTM
ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
9. INCOME TAXES (Continued)
Income tax expense (benefit) consists of:
Current income tax
Deferred income tax (benefit)
For the years ended December 31,
2004
RMB
481
—
481
2005
RMB
6,203
(4,292)
1,911
2006
RMB
15,500
(3,244)
12,256
2006
US$
1,986
(416)
1,570
The reconciliation of tax computed by applying respective statutory income tax rate to pre-tax income is as follows:
Expected taxation at PRC EIT statutory rate of 33%
Effect of differing tax rates in different jurisdictions
Permanent differences – non-taxable income
Permanent differences – non-deductible expense
Tax incentives relating to R&D expenditures (see below*)
Effect of tax exemption and reduction inside PRC
Deferred tax due to the enacted tax rate change (see below**)
Addition to (reversal of) valuation allowance
Taxation for the year
Effective tax rate
Earnings per Class A and Class B ordinary shares effect of tax
exemptions and reductions inside PRC, (basic)
For the years ended December 31,
2004
RMB
4,120
6,192
(199)
436
(2,116)
(6,490)
—
(1,462)
481
3.9%
2005
RMB
16,339
8,490
(525)
353
(5,352)
(18,257)
—
863
1,911
2006
RMB
102,108
6,273
(438)
1,295
(8,652)
(87,615)
883
(1,598)
12,256
2006
US$
13,084
804
(56)
166
(1,109)
(11,227)
113
(205)
1,570
3.9%
4.0%
4.0%
0.59
0.92
2.63
0.34
*
Subject to the approval of the PRC tax authorities, Baidu Online may enjoy an additional tax incentive relating to its research
and development expenses. Should its research and development expenses increase by 10% or more when compared to the
previous year and 50% of research and development expenses is higher than the current year’s taxable liability, a company may
be able to claim an additional tax deduction amounting to 50% of the current year’s research and development expenses. The
amount that exceeds the current year’s tax liability would not be able to be brought forward for the following year’s utilization.
** As noted above, in 2006, Baidu Online obtained the certificate of “Advanced Technology Enterprise” from the Beijing
Municipal Bureau of Commerce, which qualified Baidu Online for a 10% EIT rate from 2006 to 2008. The change resulted in a
decrease in net income of RMB883 (US$113) and basic and diluted EPS of RMB0.03 for the year ended December 31, 2006.
F-21
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:34 EST
ˆ15GLYFY5SLY64V6EŠ
2*
0C
15GLYFY5SLY64V6
20129 FIN 22
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Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
9. INCOME TAXES (Continued)
The tax effects of temporary differences that give rise to the deferred tax balance at December 31, 2005 and 2006 are as follows:
December 31
Provision for doubtful receivables
Deferred revenue
Fixed assets
Net operating loss carry forward
Domestic equipment tax credit
Other
Deferred tax assets
Valuation allowance
Deferred tax assets, net
176
850
2005
2006 2006
RMB RMB US$
1,327 1,019 130
22
2,656 5,805 744
344 — —
37 — —
69
536
5,890 7,536 965
(1,598) — —
4,292 7,536 965
676
There are no operating loss carryforwards as of December 31, 2006.
10. EMPLOYEE DEFINED CONTRIBUTION PLAN
Full time employees of subsidiaries of the Company in the PRC participate in a government mandated multi-employer defined
contribution plan pursuant to which certain pension benefits, medical care, unemployment insurance, employee housing fund and
other welfare benefits are provided to employees. Chinese labor regulations require that the subsidiaries of the Company make
contributions to the government for these benefits based on certain percentages of the employees’ salaries. The Company has no legal
obligation for the benefits beyond the contributions made. The total amounts for such employee benefits, which were expensed as
incurred, were RMB3,775, RMB12,742 and RMB32,618 (US$4,180) for the years ended December 31, 2004, 2005 and 2006,
respectively.
11. COMMITMENTS AND CONTINGENCIES
Capital commitments
The Company’s capital commitments relate primarily to leasehold improvements and building construction. Total capital
commitments contracted but not provided for in the financial statements was RMB10,675 (US$1,368) at December 31, 2006.
Operating lease commitments
The Company leases facilities in the PRC under non-cancelable operating leases expiring on different dates. Payments under
operating leases are expensed on a straight-line basis over the periods of the respective leases. Total rental expense under all operating
leases was RMB2,965, RMB6,413 and RMB17,259 (US$2,212) for the years ended December 31, 2004, 2005 and 2006,
respectively.
Future minimum payments under non-cancelable operating leases with initial terms of one-year or more consist of the following at
December 31, 2006:
2007
2008
2009
RMB
16,458
5,898
419
22,775
US$
2,109
756
53
2,918
F-22
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:35 EST
ˆ15GLYFY5SLYPF36}Š
2*
0C
15GLYFY5SLYPF36
20129 FIN 23
HTM
ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
11. COMMITMENTS AND CONTINGENCIES (Continued)
Litigation
Baidu Netcom, Baidu China and Baidu Online were involved in certain cases pending in various PRC courts and Arbitration as of
December 31, 2006. These cases include copyright infringement cases, unfair competition cases, and defamation cases, among others.
Adverse results in these lawsuits may include awards of damages and may also result in, or even compel, a change in the Company’s
business practices, which could result in a loss of revenue or otherwise harm the business of the Company.
As of December 31, 2006, the plaintiffs claimed compensation of RMB35 million (US$4 million) in total. Although the results of
litigation and claims cannot be predicted with certainty, the Company does not expect the outcome of the matters discussed above
will have a significant adverse effect on its business, consolidated financial position, results of operations or cash flow.
12. ORDINARY SHARES
As of December 31, 2004, the Company’s Memorandum and Articles of Association authorized the Company to issue 853,751,123
shares with a nominal or par value of US$0.00005 per share. There were 11,306,372 shares legally outstanding on December 31,
2004.
On May 30, 2005, the Company’s shareholders approved an Amended and Restated Memorandum and Articles of Association,
pursuant to which 31,326,801 shares were authorized as Class B ordinary shares. All of the existing ordinary shares and all of those to
be issued to the existing preferred shareholders upon conversion were re-designated as Class B ordinary shares, each of which carries
ten votes per share at future shareholder meetings. A total of 822,424,322 authorized but unissued ordinary shares were re-designated
as Class A ordinary shares, each of which carries only one vote per share at future shareholder meetings. In addition, Class B ordinary
shares are convertible into the same number of Class A ordinary shares at the option of the holder thereof at any time, and are
automatically converted into the same number of Class A ordinary shares at any time the holder thereof transfers them to a person or
entity that is not an affiliate of such holder.
Upon completion of the initial public offering (“IPO”) in August 2005, 16,648,877 Class B Ordinary shares were issued upon
conversion of all convertible preferred shares. In addition, immediately following the closing of the IPO, the Memorandum and
Articles of Association were amended and restated such that the authorized share capital consisted of 870,400,000 ordinary shares at a
par value of US$0.00005 per share, of which 825,000,000 shares were designated as Class A ordinary shares, 35,400,000 as Class B
ordinary shares, and 10,000,000 shares are designated as preferred shares. The rights of the holders of Class A and Class B ordinary
shares are identical, except with respect to voting and conversion rights. Each share of Class A ordinary shares is entitled to one vote
per share and is not convertible into Class B ordinary shares under any circumstances. Each share of Class B ordinary shares is
entitled to ten votes per share and is convertible into one Class A ordinary share at any time by the holder thereof. Upon any transfer
of Class B ordinary shares by the holder thereof to any person or entity that is not an affiliate of such holder, such Class B ordinary
shares would be automatically converted into an equal number of Class A ordinary shares.
As of December 31, 2006 there were 22,574,381 and 11,130,018 Class A and Class B ordinary shares outstanding respectively.
13. PREFERRED SHARES
As mentioned in Note 12, upon completion of the IPO in August 2005, the amended Memorandum and Articles of Association
authorized 10,000,000 preferred shares with a par value of US$0.00005 each. As of December 31, 2005 and 2006, there were no
preferred shares issued and outstanding.
F-23
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:35 EST
ˆ15GLYFY5SLZ4PD6AŠ
2*
0C
15GLYFY5SLZ4PD6
20129 FIN 24
HTM
ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
14. RETAINED EARNINGS
In accordance with the Regulations on Enterprises with Foreign Investment of China and their articles of association, the Company’s
subsidiaries, being foreign invested enterprises established in China, are required to provide for certain statutory reserves, namely
general reserve fund, enterprise expansion fund and staff welfare and bonus fund, all of which are appropriated from net profit as
reported in their PRC statutory accounts. The Company’s subsidiaries are required to allocate at least 10% of their after-tax profits to
the general reserve fund until such fund has reached 50% of their respective registered capital. Appropriations to the enterprise
expansion fund and staff welfare and bonus fund are at the discretion of the board of directors of the Company’s subsidiaries.
Appropriation to the staff welfare and bonus fund is charged to selling, general and administrative expenses.
In accordance with the China Company Laws, the Company’s VIEs must make appropriations from their after-tax profits as reported
in their PRC statutory accounts to non-distributable reserve funds, namely statutory surplus fund, statutory public welfare fund and
discretionary surplus fund. The Company’s VIEs are required to allocate at least 10% of their after-tax profits to the statutory surplus
fund until such fund has reached 50% of their respective registered capital. Appropriation to the statutory public welfare fund is 5% to
10% of their after-tax profits as reported in the PRC statutory accounts. Effective from January 1, 2006, under the revised China
Company Laws, appropriation to the statutory public welfare fund is no longer mandatory. Appropriation to discretionary surplus is
made at the discretion of the Company’s VIEs. Appropriation to the statutory public welfare fund is charged to selling, general and
administrative expenses.
General reserve fund and statutory surplus fund are restricted to set-off against losses, expansion of production and operation and
increasing registered capital of the respective company. Staff welfare and bonus fund and statutory public welfare fund are restricted
to the capital expenditures for the collective welfare of employees. The reserves are not allowed to be transferred to the Company in
terms of cash dividends, loans or advances, neither are they allowed for distribution except under liquidation.
PRC statutory reserve funds
Unreserved retained earnings (accumulated losses)
December 31
2006
RMB
44,125
2006
2005
RMB
US$
5,654
9,900
(8,898) 258,643 33,142
1,002 302,768 38,796
Under PRC laws and regulations, there are certain restrictions on the Company’s PRC subsidiaries and VIEs with respect to
transferring certain of their net assets to the Company either in the form of dividends, loans, or advances. Amounts restricted include
paid up capital and statutory reserve funds of the Company’s PRC subsidiaries and the net assets of VIEs in which the Company has
no legal ownership, totaling approximately RMB113,364 and RMB171,653 (US$21,995) as of December 31, 2005 and 2006,
respectively.
15. EARNINGS PER SHARE (“EPS”)
The Company computes net income per Class A and Class B ordinary shares in accordance with SFAS No. 128 (“SFAS 128”),
Earnings per Share. Under the provisions of SFAS 128, basic net income per Class A and Class B ordinary shares is computed using
the weighted average number of ordinary shares outstanding during the year.
Diluted net income per Class A and Class B ordinary shares is computed using the weighted average number of ordinary shares and,
if dilutive, potential ordinary shares outstanding during the year. Potential ordinary shares consist of the incremental ordinary shares
issuable upon the exercise of share options and redeemable convertible preferred shares. Certain securities that could potentially
dilute EPS in the future were not included in the computation of diluted EPS because to do so would have been anti-dilutive for the
year presented. The dilutive effect of outstanding share options is reflected in diluted earnings per Class A and Class B ordinary
shares by application of the treasury stock method. Redeemable convertible preferred shares are reflected on an if-converted basis.
F-24
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:35 EST
ˆ15GLYFY5SLZFVC6$Š
2*
0C
15GLYFY5SLZFVC6
20129 FIN 25
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ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
15. EARNINGS PER SHARE (“EPS”) (Continued)
The following table sets forth the computation of basic and diluted net income per Class A and Class B ordinary shares.
Numerator:
Net income
Denominator:
below)
Weighted average of issued shares outstanding
Weighted average of options exercised but related shares not yet issued (as
Denominator used for basic earnings per Class A and Class B ordinary shares
Effect of dilutive securities
Employee share options
Redeemable convertible preferred shares
Total effect of dilutive securities
Denominator used for diluted earnings per Class A and Class B ordinary shares
Basic earnings per Class A and Class B ordinary shares
Diluted earnings per Class A and Class B ordinary shares
For the years ended December 31,
2004
RMB
2005
RMB
2006
RMB
2006
US$
12,005
47,605
301,766
38,668
10,914,333 19,808,021 33,289,989 33,289,989
69,145
707
37
10,983,478 19,808,058 33,290,696 33,290,696
707
1,428,004 1,830,281 1,215,898 1,215,898
15,712,845 10,405,549
—
17,140,849 12,235,830 1,215,898 1,215,898
28,124,327 32,043,888 34,506,594 34,506,594
1.16
1.12
9.06
8.75
2.40
1.49
1.09
0.43
—
As of December 31, 2004, 2005 and 2006, share options that were exercised, but where the underlying ordinary shares were not yet
issued amounted to 220,249, 2,489 and nil, respectively. Proceeds received upon exercise of these share options totaled RMB321,
RMB84 and nil for 2004, 2005 and 2006, respectively, and have been recorded in the Company’s additional paid-in capital.
For the purposes of calculating the Company’s basic and diluted earnings per Class A and Class B ordinary shares, the ordinary
shares relating to the options that were exercised are assumed to have been outstanding from the date of exercise of such options.
16. SHARE-BASED AWARDS PLAN
In January 2000, the Company adopted the 2000 Option Plan (the “Plan”). The Plan provides for the granting of share options and
restricted ordinary shares to employees and consultants of the Company. Options granted under the Plan may be either incentive share
options or nonqualified share options. Incentive share options (“ISO”) may be granted only to Company employees (including
officers and directors who are also employees). Nonqualified share options (“NSO”) may be granted to Company employees and
consultants. The Company has reserved 5,040,000 ordinary shares for issuance under the Plan. Under the Plan, which expires in ten
years, options granted generally vest 25% after the first year of service and ratably each month over the remaining 36-month period.
Under the Plan, the employees may exercise their options immediately, but the Company has a right to repurchase such shares at the
amount equal to the original purchase price paid by the grantee for each such Share. Before the closing date of the Company’s initial
public offering on August 5, 2005, such repurchase right was exercisable at any time (i) during the 90-day period following employee
termination date, or (ii) during the 90-day period following an exercise of the option that occurs after employee termination date.
Upon the closing date of its initial public offering, the time limitation of exercising such repurchase rights has been changed to lapse
at the rate of at least twenty percent of the shares subject to the share option per year over five years from the date the share option is
granted (without respect to the date the award was exercised or became exercisable). The contractual term of options granted is
generally five years.
F-25
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF005
9.6.18
HKG ngoch0hk
HKG
29-May-2007 05:25 EST
ˆ15GLYFY8D5JJ0YG0Š
4*
0C
15GLYFY8D5JJ0YG
20129 FIN 26
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ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
16. SHARE-BASED AWARDS PLAN (continued)
Starting from February 15, 2006, the Company has granted restricted Class A ordinary shares (Restricted Shares) of the Company
under the Plan, which generally vest 50% after the first year of service and ratably each month over the remaining 12-month period.
Terms for Restricted Shares are the same as share options except that Restricted Shares do not require exercise and have a two-year
contractual term.
The following table summarizes the option activity for the year ended December 31, 2006 (amounts in thousands of U.S. Dollars
(“US$”), except for number of shares and exercise price):
Share Option
Outstanding, December 31, 2005
Granted
Exercised
Forfeited/Cancelled
Outstanding, December 31, 2006
Vested and expected to vest at December 31, 2006
Exercisable at December 31, 2006
Number of
Shares
1,914,298
118,350
(756,148)
(121,842)
1,154,658
1,041,192
357,407
Weighted-average
Exercise Price
7.70
49.25
5.69
20.39
11.94
11.71
8.54
US$
US$
US$
US$
US$
US$
US$
Weighted-average
Remaining
Contractual Life
Aggregate
Intrinsic
Value (US$)
3.05
3.05
3.11
116,329
105,137
37,225
The aggregate intrinsic value in the table above represents the difference between the Company’s closing stock price on the last
trading day in 2006 and the exercise price.
Total intrinsic value of options exercised for the three years ended December 31, 2004, 2005 and 2006 was RMB37,998, RMB66,004
and RMB396,324 (US$50,784), respectively.
As of December 31, 2006, there was RMB34,042 (US$4,362) unrecognized share-based compensation cost related to share options.
That deferred cost is expected to be recognized over a weighted-average vesting period of 2.52 years. To the extent the actual
forfeiture rate is different from original estimate, actual share-based compensation related to these awards may be different from the
expectation.
Restricted shares activity for the year ended December 31, 2006 was as follows:
Restricted Shares
Nonvested, December 31, 2005
Granted
Vested
Forfeited
Nonvested, December 31, 2006
Number of Shares
—
26,105
—
(3,580)
22,525
Weighted
Average
Grant date
Fair value
—
US$ 53.19
—
US$ 54.39
US$ 53.00
As of December 31, 2006, there was RMB6,156 (US$789) unrecognized share-based compensation cost related to restricted shares.
That deferred cost is expected to be recognized over a weighted-average vesting period of 1.25 years. To the extent the actual
forfeiture rate is different from original estimate, actual share-based compensation related to these awards may be different from the
expectation.
F-26
BAIDU
FORM 20-F
RR Donnelley ProFile
hkgdoc
9.6.18
HKG raomo0dc
HKG
28-May-2007 07:35 EST
ˆ15GLYFY5SL=DBY62Š
2*
0C
15GLYFY5SL=DBY6
20129 FIN 27
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ESS
Page 1 of 1
BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
16. SHARE-BASED AWARDS PLAN (continued)
The fair value of each option award was estimated on the date of grant using the Black-Scholes Method valuation model. The
volatility assumption was estimated based on the volatilities of comparable public companies and limited historical volatility of the
Company’s share. Assumptions about the expected term were based on the vesting and contractual terms, employee demographics
and the expected term of the similar companies. The Company considered the comparable data because the Company has limited
relevant historical information to support the expected exercise behavior of employees who have been granted options. This relevant
historical information is limited because the Company went public only since August 2005. The risk-free rate for periods within the
contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. Forfeitures were estimated based
on historical experience.
The following table presents the assumptions used to estimate the fair values of the share options granted in the periods presented:
Risk-free interest rate
Dividend yield
Expected volatility range
Weighted average expected volatility
Expected life (in years)
2004
2.79%~3.60%
2005
2006
1.98%~3.14%
3.24%
—
—
100% 89.25%~100% 82.55%~84.80%
84.67%
100%
3
95.20%
2~10
0.91~2.49
—
The table below summarizes the weighted average fair value and exercise price of share options granted:
Weighted average grant-date fair value of share options granted during the year:
Where exercise price is lower than market price
Where exercise price is equal to market price
Weighted average exercise price of share options granted during the year:
Where exercise price is lower than market price
Where exercise price is equal to market price
Total compensation cost recognized for the year ended December 31, 2006 is as follows:
Cost of revenues
Selling, general and administrative
Research and development
Share-based compensation cost capitalized as part of internally used software in fixed assets
F-27
2004 2005 2006
US$ US$ US$
2.66 14.30 —
— 26.63 25.89
4.27 10.30 —
— 48.83 49.25
2004
For the years ended December 31,
2006 2006
2005
RMB RMB RMB US$
974 1,416 181
1,665
11,720 22,804 32,970 4,225
3,125 9,793 13,894 1,780
— —
49
16,510 33,571 48,663 6,235
383
BAIDU
FORM 20-F
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BAIDU.COM, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2004, 2005, and 2006
(Amounts in thousands of Renminbi (“RMB”) and U.S. Dollars (“US$”), except for number of shares and per share data or unless
otherwise indicated)
17. SEGMENT REPORTING
In accordance with SFAS 131, “Disclosures about segments of an Enterprise and Related Information,” the Company’s chief
operating officer relies upon consolidated results of operations when making decisions about allocating resources and assessing
performance of the Company; hence, the Company has only one operating segment. The Company does not distinguish between
markets or segments for the purpose of internal reporting during the years of these financial statements.
The Company’s long-lived assets and revenue are substantially all located in and derived from the PRC. The Company’s Japanese
subsidiary did not start operations as at December 31, 2006.
18. OTHER DEVELOPMENTS
In order to focus the Company’s strategy on its core online marketing business, on July 10, 2006, the Company decided to phase out
the Enterprise Search Software business (“ES”), but will continue to serve existing contracts. The Company expects that the exit of
ES will be completed in March 2008. The aggregate termination cost relating to the termination of this business is not material to the
financial statements and has been charged to selling, general and administrative expenses.
19. COMPARATIVE INFORMATION
Certain items in prior years’ consolidated financial statements have been reclassified to conform to the current year’s presentation to
facilitate comparison.
20. SUBSEQUENT EVENTS (unaudited)
On March 16, 2007, a new PRC Enterprise Income Tax Law (“New Tax Law”) was promulgated and would be effective on
January 1, 2008 to all enterprise and organization except sole proprietorships and partnerships. The New Tax Law introduces a wide
range of changes which include, but are not limited to, the unification of the income tax rate for domestic-invested and foreign-
invested enterprises at 25%. Since the detailed implementation and administrative rules and regulations have not yet been announced,
the financial impact of the New Tax Law to the Group cannot be reasonably estimated at this stage.
F-28
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EXHIBIT 8.1
List of Subsidiaries
Subsidiaries:
Baidu Online Network Technology (Beijing) Co. Ltd. – Incorporated in the PRC
Baidu (China) Co., Ltd. – Incorporated in the PRC
Baidu.com Times Technology (Beijing) Co., Ltd. – Incorporated in the PRC
Baidu Inc. – Incorporated in Japan
Baidu Holdings Limited – Incorporated in the British Virgin Islands
Variable Interest Entities:
Baidu Netcom Science Technology Co., Ltd. – Incorporated in the PRC
Beijing Perusal Technology Co., Ltd. – Incorporated in the PRC
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF004
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EXHIBIT 12.1
Certification by the Chief Executive Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
I, Robin Yanhong Li, Chief Executive Officer of Baidu.com, Inc. (the “Company”), certify that:
1. I have reviewed this annual report on Form 20-F of the Company;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with
respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in
this report;
4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in
Exchange Act Rule 13a-15(f) and 15d-15(f)) for the Company and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed
under our supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the controls and procedures, as of the end of the period covered by this report based on
such evaluation; and
(d) Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the
periods covered by the annual report that has materially affected, or is reasonably likely to materially affect, the Company’s
internal control over financial reporting; and
5. The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over
financial reporting, to the Company’s auditors and the audit committee of the Company’s board of directors (or persons performing
the equivalent function):
BAIDU
FORM 20-F
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(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial
reporting which are reasonably likely to adversely affect the Company’s ability to record, process, summarize and report
financial information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
Company’s internal control over financial reporting.
Date: May 30, 2007
/s/ Robin Yanhong Li
By:
Name: Robin Yanhong Li
Title:
Chief Executive Officer
2
BAIDU
FORM 20-F
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EXHIBIT 12.2
Certification by the Chief Financial Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
I, Shawn Wang, Chief Financial Officer of Baidu.com, Inc. (the “Company”), certify that:
1. I have reviewed this annual report on Form 20-F of the Company;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with
respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the Company as of, and for, the periods presented in
this report;
4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in
Exchange Act Rule 13a-15(f) and 15d-15(f)) for the Company and have:
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed
under our supervision, to ensure that material information relating to the Company, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c) Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the controls and procedures, as of the end of the period covered by this report based on
such evaluation; and
(d) Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the
periods covered by the annual report that has materially affected, or is reasonably likely to materially affect, the Company’s
internal control over financial reporting; and
5. The Company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over
financial reporting, to the Company’s auditors and the audit committee of the Company’s board of directors (or persons performing
the equivalent function):
BAIDU
FORM 20-F
RR Donnelley ProFile
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(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial
reporting which are reasonably likely to adversely affect the Company’s ability to record, process, summarize and report
financial information; and
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the
Company’s internal control over financial reporting.
Date: May 30, 2007
/s/ Shawn Wang
By:
Name: Shawn Wang
Title: Chief Financial Officer
2
BAIDU
FORM 20-F
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Certification by the Chief Executive Officer
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
EXHIBIT 13.1
In connection with the Annual Report of Baidu.com, Inc. (the “Company”) on Form 20-F for the year ended December 31, 2006
as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Robin Yanhong Li, Chief Executive
Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002, that to my knowledge:
(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of
operations of the Company.
Date: May 30, 2007
/s/ Robin Yanhong Li
By:
Name: Robin Yanhong Li
Title: Chief Executive Officer
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PD003
9.6.18
HKG ngoch0hk
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Certification by the Chief Financial Officer
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
EXHIBIT 13.2
In connection with the Annual Report of Baidu.com, Inc. (the “Company”) on Form 20-F for the year ended December 31, 2006
as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Shawn Wang, Chief Financial Officer of
the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002,
that to my knowledge:
(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of
operations of the Company.
Date: May 30, 2007
/s/ Shawn Wang
By:
Name: Shawn Wang
Title: Chief Financial Officer
BAIDU
FORM 20-F
RR Donnelley ProFile
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Our ref RJT/302152/453349/v4
Your ref
Baidu.com, Inc.
12/F, Ideal International Plaza
No. 58 West-North 4th Ring
Beijing, PRC 100080
Dear Sirs,
[Letterhead of Maples and Calder]
EXHIBIT 15.1
Direct: +852 2971 3007
Mobile: +852 9020 8007
E-mail: richard.thorp@maplesandcalder.com
18 May 2007
Re: Baidu.com, Inc.
We consent to the reference to our firm under the headings “Item 10.E - Additional Information - Taxation” and “Item 10.H -
Additional Information - Documents on Display” in Baidu.com, Inc.’s Annual Report on Form 20-F for the year ended December 31,
2006, which will be filed with the Securities and Exchange Commission in the month of May 2007.
Yours faithfully,
/s/ Maples and Calder
Maples and Calder
BAIDU
FORM 20-F
RR Donnelley ProFile
HKGFBU-2K-PF004
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EXHIBIT 15.2
Baidu.com, Inc.
12/F, Ideal International Plaza
No. 58 West-North 4th Ring
Beijing, PRC 100080
Dear Sirs,
May 11, 2007
We consent to the reference to our firm under the headings “Chinese Government Regulations” and “Organizational Structure”
in Baidu.com, Inc.’s Annual Report on Form 20-F for the year ended December 31, 2006, which will be filed with the Securities and
Exchange Commission in the month of May 2007.
Yours faithfully,
/s/ Hawkhigh Law Firm
Hawkhigh Law Firm
BAIDU
FORM 20-F
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HKGFBU-2K-PF004
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Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the Registration Statement (Form S-8 No. 333-129374) pertaining to Baidu.com,
Inc.’s 2000 Option Plan of our reports dated April 17, 2007 with respect to the consolidated financial statements of Baidu.com, Inc.,
Baidu.com, Inc. management’s assessment of the effectiveness of internal control over financial reporting, and the effectiveness of
internal control over financial reporting of Baidu.com, Inc. included in the Annual Report (Form 20-F) for the year ended
December 31, 2006.
EXHIBIT 15.3
/s/ Ernst & Young
Hong Kong
May 25, 2007
Corporate Headquarters
12/F, Ideal International Plaza
No. 58, North Fourth Ring Road West
Beijing, People’s Republic of China, 100080
NASDAQ Symbol: BIDU
American Depositary Shares, each of which represents one Class A ordinary share, trade on the Nasdaq Global
Market
Independent Registered Public Accounting Firm
Ernst & Young
Level 16, Tower E3
The Towers, Oriental Plaza
No. 1 East Chang An Avenue
Dong Cheng District
Beijing, People’s Republic of China, 100738
Legal Counsel
Latham & Watkins LLP
41st Floor, One Exchange Square
8 Connaught Place, Central
Hong Kong
ADR Depositary Bank
The Bank of New York
101 Barclay Street
New York, NY 10286
USA
Investor Relations Contact
Phone: +8610 8262 1188
Fax: +8610 8260 7007
E-mail: ir@baidu.com
Website: http://ir.baidu.com.
Baidu.com,Inc