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Basler

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FY2010 Annual Report · Basler
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thE tUrnarOUnd
thE POtEntIaL

BlueSCope Steel lImIted  
ABn 16 000 011 058 
level 11, 120 CollInS StReet 
melBouRne, vICtoRIA 3000 AuStRAlIA 
www.BlueSCopeSteel.Com

BLUESCOPE StEEL LImItEd  
AnnuAl RepoRt 2009/2010

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a $192 million profit turnaround 
from the previous year. 
conservative gearing and strong 
liquidity positions bluescope well 
to manage through the steel cycle 
and support growth initiatives.

2
0
0
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d
e
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improved profitaBility 
in the december quarter –  
a result of cost reductions, 
improved demand and  
better margins.

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0
8
d
e
c

during the global financial 
crisis, a series of major 
initiatives implemented to 
protect the Balance sheet, 
improve liquidity, manage 
inventory and reduce capital 
expenditure and costs.

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7
n
o
v

launched Blueprint, our guide 
to business performance and 
growth. its focus – staying safe, 
protecting our balance sheet, 
building brands, improving 
efficiencies and enhancing 
customer service. 

taBle of contents
02 chairman’s message
04  managing director  and ceo’s report
08  board of directors
09 safety
10  performance overview
12  our bond

curvaceous weathering steel panels, crafted by  
bluescope facade solutions, reflect the deep red ochre  
of outback australia on the award-winning australian  
pavilion at shanghai expo. architects: wood marsh.

cover: rising cloud-like above melbourne’s skyline is the 
distinctive aami park stadium rooftop. hot rolled coil from 
bluescope was formed into structural hollow sections  
by orrcon steel to support the stadium’s cutting-edge 
bioframe design. stadium designed by cox architects  
and constructed by grocon.

five year performance*

*reported results

ORDINARY DIVIDEND(CENTS PER SHARE)554947440910080706REVENUE ($M)10329862410495891380310910080706EBIT  ($M)15240106310995560910080706NET PROFIT AFTER TAX($M)-661265966863380910080706RETURN ON INVESTED CAPITAL (%)0.23.818.219.611.00910080706EARNINGS PER SHARE(CENTS PER SHARE)-7.16.966.278.739.60910080706 
 
 
 
 
chairman’s message
from graham Kraehe

bluescope steel emerged from the tough 
times of the global economic crisis with 
a strong balance sheet, strong liquidity 
and a return to profit in 2010.

Our profit for FY2010 represents a significant turnaround  
on the previous year’s net loss. Importantly, the Company  
is now well positioned to gain from continued strong  
Asian growth and a global economic recovery.

The strong business performance improvement came  
from concentrated effort and hard work by our 18,000 
employees worldwide. 

Everyone across the Company took effective measures to 
reduce costs and increase sales volumes. The Company  
has reduced gearing to a conservative level and BlueScope 
has a strong liquidity position. As a result, BlueScope now 
has improved its cost base and balance sheet to enable it to 
manage through business cycles and look at opportunities  
as the market improves. 

Currently, we are seeing a continued, although patchy, 
worldwide economic recovery and strength in most of the 
Asian economies in which we operate.  

colorbond® steel roofing creates a striking effect on the 
new wa basketball centre in perth, one of the finest training 
facilities in australia. designed by cox architects.

asia posts strong improvement

strategic direction

governance

The most pleasing result was the turnaround in the Company’s 
Asian businesses.

Today, BlueScope has the best Asian footprint for mid and 
downstream products of any steel company. We have been 
operating in China for more than 20 years and in the Asian 
region for over 40 years. Our presence there gives us exposure 
to the most populous and fastest growing markets in the world.  

The Board will be in Shanghai in October where we are 
scheduled to hold a Board meeting and customer function  
in the Australian Pavilion at the Shanghai World Expo.  
This Pavilion, that showcases Australian architectural vision 
and our steel to the world, is one of the most popular of  
the Expo sites. We are very proud of this unique building.

Expo has hosted more than 53 million visitors to date, 
including hundreds of BlueScope customers in China  
where we have found it a successful platform for sales  
and business development opportunities.  

shareholder value

The Board committed to resuming dividend payments as a 
high priority once economic recovery became more apparent. 
The Board has therefore declared a 5 cent per share fully 
franked final ordinary dividend for FY2010. The decision to 
reinstate the dividend payments reflects the Company’s 
improved financial performance following the global financial 
crisis, our confidence in the medium to long term outlook for 
BlueScope Steel and the global steel industry, and the growth 
in the economies where we operate.

During FY2010, the Company undertook a strategy review  
which builds on the 2007 Blueprint. 

The Board has endorsed the renewed strategy which will  
see us leverage our existing capabilities and capitalise on  
our market strengths.  

Managing Director and CEO Paul O’Malley discusses the 
strategy further, in his Report to shareholders.

corporate citizenship

BlueScope is committed to continuously improving the 
environmental footprint of our operations. The Company is 
working to improve its systems and performance through  
its network of environmental reviews and audits. 

In April 2010, the then Australian Federal Government 
deferred consideration of its Carbon Pollution Reduction  
Scheme until 2012. Also, on 1 July 2010, the New Zealand 
Government introduced an Emissions Trading Scheme (ETS). 
BlueScope’s New Zealand Steel operation will be affected by 
this ETS, but the New Zealand government policy recognises 
the global nature of the steel industry and its trade exposure 
so the net impact to New Zealand Steel should be minimal. 

The Company has developed a set of Greenhouse Policy 
Principles by which it will assess environmental policies  
in countries where we operate. In essence, we advocate 
policy that reduces emissions but minimises any loss of 
international competitiveness. These Principles can be  
viewed on BlueScope’s corporate website.

Since BlueScope’s inception, the Company has been  
committed to the highest standards of Corporate Governance 
and to complying with the Australian Stock Exchange 
Corporate Governance Principles and Recommendations. 

In some cases, we have been at the forefront in key practices 
such as remuneration. The Board’s prime objective in managing 
remuneration has been to ensure employee remuneration 
reflects the Company’s performance, both in times of excellent 
results and in downturn years, so that they are aligned with 
the experience of shareholders. Directors and executives  
are required to personally build a holding of BlueScope shares 
and all employees are encouraged to become shareholders. 

The Company welcomes recent changes to diversity 
disclosures introduced by Australia’s Corporate Governance 
Council. BlueScope is committed to building a diverse 
workforce and considers that diversity, including gender 
diversity, is a key business issue. 

The complementary skills and experience of our individual 
Board members is the key to its strength and I thank all of our 
Board members for their contribution through the past year.

On behalf of the Board, I would like to thank our 18,000 
employees for the turnaround performance, and Managing 
Director and CEO Paul O’Malley and his team for sound 
leadership and guidance.

02

graham Kraehe ao CHAIRMAN

03

geodesic aami park stadium set against the 
beauty of the yarra river that flows through the  
city of melbourne. architects: cox architects.

managing director  
and ceo’s report
from paul o’malley

last year was a turnaround year for 
your company. our performance steadily 
improved each quarter, despite the 
marKet challenges remaining after  
the global financial crisis. 

As the year progressed, we saw improved demand,  
better margins and the benefits of a substantially lower  
cost base.

The biggest turnaround was the performance of our Asia 
businesses which posted a record $116 million Earnings 
Before Interest and Taxes (EBIT). At a company-wide level, 
we delivered significant permanent cost savings. Our  
lower cost base provides us valuable operating leverage 
when demand and steel prices improve. We successfully 
maintained our conservative gearing and strong liquidity 
which positions us well to manage through the steel cycle 
and support growth initiatives.

Our New Zealand business delivered another solid result  
and despatch volumes for our Australian Coated and 
Industrial Products business rebounded. In North America, 
North Star BlueScope Steel, with its strong focus on 
production quality and customer service, also had a much 
improved performance. Overall, BlueScope achieved a  
good result given the unprecedented circumstances of the 
previous year and the challenging business environment.  

group performance overview

At the start of FY2010, continued weak global demand  
for steel meant we operated significantly below our full  
steel making production capability. During the half, a  
strong export and domestic sales campaign, on the back  
of improving demand in Australia and Asia, supported 
returning the No 5 Blast Furnace at Port Kembla Steelworks 
to near full production capacity, after a successful reline. 
Still, we reported a small loss for the first half. 

Business performance improved during the second half  
with the benefits of cost reductions, further demand for  
our products and better steel margins all contributing to  
deliver a full year reported Net Profit After Tax (NPAT) of 
$126 million, a $192 million positive turnaround from the 
previous year. Underlying* NPAT doubled to $113 million 
equating to underlying earnings per share of 6.2 cents.  
A final ordinary dividend, fully franked, of 5 cents per share 
was declared.

Total revenue was $8.6 billion, lower by 17 per cent in 
comparison to FY2009, reflecting lower domestic pricing 
across all segments of our business, the higher Australian 
dollar, and lower domestic sales volumes for Coated and 
Building Products North America.  

Net operating cash flow improved significantly and at the  
end of FY2010, was close to half a billion dollars for the year. 

The focus on maintaining the strength of the balance  
sheet and reducing costs continued into FY2010. We have 
maintained our conservative approach to gearing, held at 
around 11 per cent, and our strong liquidity position with  
$1.6 billion in undrawn debt and cash. 

*refer to page 17 in the Directors’ Report regarding underlying earnings.

As an Australian and global manufacturing business, we 
must remain cost competitive. Anything that challenges  
our productivity, operating flexibility and cost base will  
put us at a disadvantage to our global competitors.

During the financial year, $526 million in total cost savings 
were delivered. By the end of FY2010, $340 million of 
permanent savings had been achieved over our FY2008 cost 
base. Continuing to lower our cost base is an ongoing priority. 

safety

At BlueScope Steel, there’s nothing more important than 
safety. It’s our number one priority. Despite this, tragically  
in March, an operator at our Phu My site in Vietnam was 
killed while working on the coating and painting lines.  
Our sincere condolences go to his family, workmates,  
and friends. 

This tragedy reminds us all that we must remain diligent  
in ensuring our safety and the safety of our workmates.  
We believe that all work can be done safely. 

In our pursuit of Zero Harm, there were a number of positive 
safety initiatives and results for the year. The Company’s 
injury levels remain at world’s best standard with Lost Time 
Injury Frequency Rate (LTIFR) remaining below one incident 
for every million hours worked for the sixth consecutive year. 
The Medically Treated Injury Frequency Rate (MTIFR) ended 
the year at a record low level of 4.9.

business performance highlights

asia

Our Asian business performance was a highlight of FY2010, 
with record profits in China, Indonesia, Malaysia and 
Vietnam. Underlying EBIT for the year was $116 million,  
$31 million of that from our China business, compared to  
a loss of $21 million in FY2009. A new leadership team with  
its strong market focus, along with major cost reductions,  
led to improved domestic sales volumes and margins. 

The Indonesian domestic market strengthened during the 
year, particularly in the residential segment. Construction  
of the second coating line is on schedule to be operational  
by the third quarter of this financial year. 

In China, the Government’s economic stimulus package  
aided in improving demand for our coated business and  
we expect it will continue to positively impact the key 
infrastructure segment in FY2011. Our Butler pre-engineered 
building (PEB) business saw improved demand.

Historically, in our Buildings business many customer orders 
are from major international corporations. Pleasingly, half  
our customers in the Butler China business now come from 
domestic Chinese companies that see our value proposition 
as helping them be successful in the market. Lysaght China 
further grew its market share in the industrial and premium 
public building segments.

In Thailand, the political environment stabilised in April  
but customers in that market remain cautious. Our Vietnam 
coating and building businesses, under a new leadership 
team, recovered strongly with increased domestic demand, 
cost reductions and improved business processes.

Asia, including China, is home to the world’s most populous 
and fastest growing economies. As they grow, demand  
for steel products grows. We are well placed with our 
business footprint in this area and plan a number of product 
developments to strengthen our market offer. 

Over the next few years the assets we have today, and  
the new metal coating line which will commence operation  
in Indonesia next year, provide increased earnings potential  
in Asia.

04

05

left: melbourne’s new headquarters for us retail giant, 
costco, at docklands displays the design diversity of  
pre-engineered buildings. architect: nh architecture.
far left: ground-hugging house in the snowy mountains 
of nsw, with its curved roof of lysaght custom orb® 
is designed to withstand extreme weather. architect: 
james stockwell architecture.

australia

In Australia, our Coated and Industrial Products Australia 
business ended the year positively. Underlying EBIT was  
$108 million for the year, $188 million in the second half.

Global steel demand continued to improve in all regions at 
the beginning of the fourth quarter of the year with hot rolled 
coil prices increasing by 20 to 25 per cent, improving margins. 

Our Australian Distribution and Solutions business, which 
includes BlueScope Lysaght, BlueScope Buildings Australia, 
BlueScope Water, our service centres and emerging 
businesses, struggled in an extremely competitive market 
segment with volumes and margins flat in the second half. 

new zealand & pacific islands

Our New Zealand & Pacific Steel Products business delivered 
another solid performance with an underlying EBIT result of 
$73 million, achieving $52 million in the second half of the 
year. Domestic sales for the year rose by 10 per cent with 
higher demand from the manufacturing sector and increased 
government infrastructure investment.

north america

North Star BlueScope Steel, our 50 per cent joint venture 
mini mill, delivered an impressive result with earnings for  
our Hot Rolled Products North America segment improving  
to $61 million profit for the year compared to a loss of  
$58 million in FY2009. For the eighth consecutive year,  
North Star BlueScope Steel received the highest customer 
satisfaction rating in the Jacobson & Associates survey  
of 2,000 North American steel customers.

Steelscape saw increased sales with despatches up by  
37 per cent but margins softer. However, even during a 
challenging year, it was able to increase its market share. 
With the continued weakness in the US non-residential 

construction market, the Buildings business in our Coated  
and Building Products segment struggled. 

A good deal of hard work has been done over the past  
two years to rationalise the integrated Buildings businesses 
in the US and lower its cost base. We are confident  
that when market conditions turn around we will deliver 
improved results given our very competitive cost structure 
and market offer.

strategy – scope to grow 

BlueScope is a leading global provider of steel building products 
and solutions. We are a diverse company with over 100 
manufacturing plants in 17 countries. Of our 18,000 employees 
around the world, over 90 per cent are shareholders.

Three years ago, we released our Blueprint to guide our 
business performance and growth. This encompassed:
–  reinvigorating our Australian and New Zealand businesses;
–  continuing the turnaround and improvement process 
across our Asian and North American businesses; and

–  growing or acquiring new businesses that build on our distinct 

competitive advantage.

During the global financial crisis, our focus on the Blueprint 
fundamentals served us well – protecting our balance sheet, 
building brands, improving efficiencies through significant  
cost reductions, and enhancing customer service.

During this time, we also reviewed our strategy to ensure  
we were ready for renewed growth around the world.  

As a result of this review, we have broadened our strategy  
to include three additional core elements:

–  expand participation in our existing building and construction 
markets, better leveraging our current product base including 
custom engineered buildings, insulated panels, quality coated 
products and light-weight steel structures

06

–  invest into large, high growth regions leveraging our 
product capability, especially through our Butler and  
Varco Pruden brands 

–  evaluate raw material opportunities that reduce our raw 

material cost base through the cycle 

At the same time, we will continue to focus on the fundamentals 
of running our production lines at full capacity, reducing 
structural costs and managing to strict financial targets. 

environment 

Our Company has a long standing commitment to improving 
our environmental footprint across all our operations. This 
continues today with many environmental improvement 
initiatives underway. 

One key initiative is at our Western Port plant in Victoria 
where a significant water saving project under construction 
is expected to deliver a 65 per cent reduction in fresh water 
use and a 75 per cent reduction in wastewater discharge. 
The project is similar in design to a major recycled water 
initiative operating at our Port Kembla Steelworks since 2006 
that has saved more than 20 billion litres of fresh water.

people

BlueScope is committed to building a diverse, global 
workforce that reflects the countries, communities and 
cultures in which we operate. We consider gender diversity, 
in particular, a key business priority. We are driving 
initiatives to attract, develop and retain women and to 
improve the participation of women throughout the 
organisation and in management positions.

A Gender Diversity Project, commissioned by the Executive 
Leadership Team, has led to enhancements to our existing 
gender diversity programs.

Recent initiatives include establishing a Diversity Council  
to provide visible leadership, sponsoring and monitoring of 
key programs, introducing diversity educational materials, 

and adopting diversity objectives with measures of  
success and targets against which the businesses will  
be monitored and assessed. The Board monitors progress 
against these initiatives.

Our goal is to create a more diverse and inclusive workplace 
that will attract, encourage and develop a talented and 
capable workforce. We know significant improvements are 
needed to reach our goal and we are committed to making 
this happen.

looKing ahead

As we move into the first half of FY2011, we have a strong 
balance sheet, good liquidity and financial flexibility with  
low gearing. Our significantly reduced cost base positions us 
well for an upturn in market conditions across our footprint.

We expect to see continued strong performance from our 
Asian businesses and the ongoing benefit of permanent  
cost reductions over the course of FY2011.

BlueScope Steel is poised to benefit from a global  
recovery in the medium to long term. Our aim is to increase  
the market penetration of our products, to capitalise on 
improving market conditions, and grow our presence in  
the building and construction markets.

This financial year has proven our resilience. I would like  
to thank all our employees and my management team  
for their strong commitment to Zero Harm and their 
outstanding contribution to achieving this profitable result  
in a very challenging time. I would also like to thank you,  
our shareholders, and also our customers, for your  
continued support.

paul o’malley MANAGING DIRECTOR & CEO

07

safety
WorKing hard every day  
to achieve zero harm

our Board of directors
bluescope steel is committed to the highest  
standards of corporate governance.

seated, left to right: tan yam pin, diane grady, 
chairman graham Kraehe. back, left to right:  
daniel grollo, Ken dean, paul o’malley,  
Kevin mccann, ron mcneilly.
for the directors’ biographies, please refer  
to pages 20 and 21.

at bluescope steel, safety comes first. our goal 
is zero harm across our organisation from 
worKing in our manufacturing operations to 
distributing our products and in our offices. 

8

REPORTED PERFORMANCE FOR
(cid:10)WORLD STEEL MEMBER COMPANIES
(EMPLOYEES & CONTRACTORS)

our company

bluescope steel is an 
international steel  
solutions company with  
a manufacturing and 
marKeting footprint  
spanning australia,  
new zealand, asia and  
north america. 

Our Company is a leading supplier of 
premium metallic coated and painted 
steel building products, and one of  
the world’s largest manufacturers of  
pre-engineered steel buildings (PEBs).

BlueScope’s brand portfolio contains 
many well-known and iconic names 
including COLORBOND®, ZINCALUME®, 
and XLERPLATE® steels and LYSAGHT® 
building products. Our BlueScope 
Water business has achieved a leading 
position as a supplier of premium steel 
rainwater harvesting solutions. Products 
such as our WATERPOINT Slimline® and 
WATERPOINT Classic® steel tanks have 
been well received by the market. 

In North America, the BUTLER® brand 
has been part of the landscape for a 
century and is a premium brand in PEB 
systems. In our Asian markets, we 
have built an enviable reputation for 
quality with our purpose-designed Clean 
COLORBOND® steel which is ideal for 
tropical conditions. SMARTRUSS® is 
a well established and popular roof 
framing brand in Thailand and Indonesia.

BlueScope Steel employs over 18,000 
people in 17 countries, with more than 
100 manufacturing facilities worldwide. 
The Company is a recognised global 
leader in safety, and is engaged in 
a range of initiatives to improve our 
environmental performance and the 
sustainability of our products.

Our belief that all work can be done safely means we work 
continuously to improve our health and safety performance 
at every level. 

In 2009/2010, the Company’s injury levels are at world’s  
best standard with the Lost Time Injury Frequency  
Rate (LTIFR) remaining below one for the sixth consecutive 
year. Our actual LTIFR performance of 0.8 compares with  
the average for the World Steel members’ performance  
of 4.0. BlueScope Steel’s Medically Treated Injury  
Frequency Rate (MTIFR) was below five. 

Tragically, in our Vietnam business in March 2010, an 
operator was fatally injured. This tragedy reminds us that  
we must remain diligent in ensuring our own safety and  
the safety of our workmates. We believe that all injuries  
can be prevented.

During the year, there were a number of safety 
improvements in many of our businesses and some  
were recognised by external safety awards.

All of us at BlueScope are committed to making our 
workplace injury free. The result is that fewer people  
are being injured than ever before and the Company  
is cited for its best practice in workplace safety. We  
remain focused on reaching our goal of Zero Harm.

8
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02

99

98

03

01

00

06
97
LOST TIME INJURY FREQUENCY RATE
LOST TIME INJURIES PER MILLION HOURS WORKED
Includes Contractors, Butler from 2004 and 2007/8 acquisitions

07

05

04

08

09

10

1
.
7
4

1
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9
2

4
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2
2

9
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1
2

0
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7
1

4
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2
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9

3
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8

3
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9

6
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6

8
.
6

4
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6

7
.
5

9
.
4

97

98

99

00

01

02

03

04

05

06

07

08

09

10

MEDICALLY TREATED INJURY FREQUENCY RATE
MEDICALLY TREATED INJURIES PER MILLION HOURS WORKED
Includes Contractors, Butler from 2004 and 2007/8 acquisitions

08

09

performance overvieW fy2010
Bluescope steel Business segments

coated and industrial 
products australia

australia distribution  
and solutions

new zealand and pacific 
steel products

coated and building  
products asia

hot rolled products  
north america

coated and building products 
north america

lower result from reduced spread 
and strong australian dollar

– Impacted by lower margins, but still 
delivered an underlying EBIT of $108 
million with a 22% increase in domestic 
sales volume and the benefit of 
significant cost improvement initiatives

–	External export sales volume improved 

46% over FY2009 on improved 
customer demand, and supported by 
resumed production from No 5 Blast 
Furnace from August 2009, following 
its successful reline

– Pricing of COLORBOND® steel remained 
stable; metal coated products pricing 
declined compared to FY2009 largely 
due to the strong Australian dollar

– Western Port and Springhill production 
volumes increased across all lines as 
customer demand improved

–	Second half result improved over 

first half particularly due to stronger 
international steel prices

lower margins reduce earnings

year of solid performance

– Strong Australian dollar results in 

pricing pressure in domestic market, 
leading to lower margins

– Domestic despatches 10% higher on 
improved demand, particularly driven 
by manufacturing end-use segment

– Despatch volumes for BlueScope 

Lysaght marginally higher 

– Soft market conditions continue due 
to lower consumer demand across  
most regions of Australia in residential 
housing sector

– Stronger demand in the building 

market led to higher production for the 
Sheet and Coil Processing business

– New steel framing brand, Axxis®, 
launched with total framing sales  
up 24%

– Export demand relatively strong 
but conditions remain challenging

– Markets and project work in Pacific 
Islands business underpinned strong 
coated volumes 

– Production levels higher across the 

– Pioneer Water has stronger sales 

product range

– Iron sands exports rose by 33% 
and vanadium volumes up 4% 

activity from seasonal rural spending 
but building delays in West Australia 
reduce revenues for Highline 

– Interest in BlueScope Buildings 

range, including pre-engineered steel 
buildings, remote steel framing supply, 
and steel building facades, is growing

performance turnaround with  
record profits

– Asia business led overall results 
with underlying EBIT $116 million

– Strong market focus and major cost 
reductions resulted in improved 
domestic sales volumes and margins

– Improved domestic market conditions 
in Indonesia increased demand for 
residential steel roofing and steel 
building frames

– Construction of second metallic 

coating line in Indonesia on track to  
be operational in third quarter FY2011

– Political environment in Thailand 

stablised but markets remain cautious

– Sales volumes rise for China Butler 
Buildings by 27% and by 29% for 
Lysaght from improved industrial  
and public sector demand

impressive result from north star 
bluescope steel, our us steel-making 
joint venture

 – $119 million increase in underlying 
EBIT mainly due to a 33% increase  
in despatch volumes

– High capacity utilisation rates 

maintained due to reputation for 
on-time delivery, quality and customer 
responsiveness

challenging year in a tough market 

– Steelscape increased market share 
with despatches up 37% due to 
improved demand 

– Demand for new non-residential 
buildings weak with external 
despatches down 35% for BlueScope 
Buildings

– Recovery in auto sales and production, 

– Integration program in Buildings 

service centre restocking and an 
improved agricultural sector lifts  
sales volumes

– Receives highest customer satisfaction 
rating in Jacobson & Associates survey 
for eighth consecutive year 

business over last 2 years improves  
its ability to handle current market 
weakness and materially benefit  
from future market improvement

– External shipments lower for ASC 

Profiles and Metl-Span from continued 
weak economic conditions

fy 2010 fy 2009

fy 2010 fy 2009

fy 2010 fy 2009

fy 2010 fy 2009

fy 2010 fy 2009

fy 2010 fy 2009

external despatches 
('000s of tonnes)

external despatches 
('000s of tonnes)

external despatches 
('000s of tonnes)

external despatches 
('000s of tonnes)

external despatches 
('000s of tonnes)

external despatches 
('000s of tonnes)

Domestic
Export

revenue ($M)

ebit ($M)

underlying ebit ($M)

net operating 
assets (pre-tax) ($M)

return on net 
assets (pre-tax)

1,870
1,576
4,745
 84 
108
3,464

1,535
1,082
5,291
 206 
141
3,322

2%

6%

Domestic
Export

revenue ($M)

ebit ($M)

underlying ebit ($M)

net operating 
assets (pre-tax) ($M)

return on net 
assets (pre-tax)

754
11
1,762
12
2
881

  755
9
2,121
(23)
9
926

1%

(2%)

Domestic
Export

revenue ($M)

ebit ($M)

underlying ebit ($M)

net operating 
assets (pre-tax) ($M)

return on net 
assets (pre-tax)

265
241
618
73
73
398

241
273
695
65
87
346

  19%

20%

Domestic
Export

revenue ($M)

ebit ($M)

underlying ebit ($M)

net operating 
assets (pre-tax) ($M)

return on net 
assets (pre-tax)

889
 89
1,349
116
116
899

717
109
1,543
(94)
(21)
833

14%

(8%)

Domestic
Export

revenue ($M)

ebit ($M)

underlying ebit ($M)

net operating 
assets (pre-tax) ($M)

return on net 
assets (pre-tax)

924
    –
    –
61
61
172

693
    –
    –
(58)
(58)
183

34% (22%)

Domestic
Export

revenue ($M)

ebit ($M)

underlying ebit ($M)

net operating 
assets (pre-tax) ($M)

return on net 
assets (pre-tax)

521
14
1,307
(21)
(16)
806

553
  19
2,189
(93)
9
919

(3%)

(8%)

10

11

thE tUrnarOUnd
thE POtEntIaL

BlueSCope Steel lImIted  
ABn 16 000 011 058 
level 11, 120 CollInS StReet 
melBouRne, vICtoRIA 3000 AuStRAlIA 
www.BlueSCopeSteel.Com

BLUESCOPE StEEL LImItEd  
AnnuAl RepoRt 2009/2010

B
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BlUescope steel limiteD  
2009/2010
Directors’ report anD 
concise financial report 

taBle of contents

15  Directors’ report
20  Directors’ Biographies

remuneration report

24  remuneration summary (unauDiteD)
26  remuneration report (auDiteD)
48  corporate governance statement

concise Financial report

51  statement oF comprehensive income
52  statement oF Financial position
53  statement oF changes in equity
54  statement oF cash Flows
55  notes to the consoliDateD Financial statements

inDepenDent auDitor’s report to the memBers

66  Directors’ Declaration
67 
68  shareholDer inFormation
69  corporate Directory

The Company is progressing a number of growth initiatives mainly 
aimed at expanding the manufacture and distribution of metallic 
coated and painted steel products. The status of these projects is:
Projects approved during the year 

— Indonesia: a second metallic coating facility (capacity: 165,000 
tonnes per annum) with in-line painting at Cilegon, which was 
•  Australia: #5 Blast Furnace reline to commence in March 2009  
temporarily placed on hold during the year ended 30 June 2009, 
with completion planned for June 2009;
received Board approval to recommence construction and is now 
planned for completion during FY2011; and

— India: the metallic coating and painting facilities project in India, 
which forms part of a 50/50 joint venture with Tata Steel, is 
planned for completion during FY2011.

matters sUBseQUent to tHe Year enDeD 30 JUne 2010

There were no material matters subsequent to the year ended  
30 June 2010. 

DiViDenDs

In view of the financial performance of the Company in the  
second half of the year ended 30 June 2009 and the half year  
ended 31 December 2009 the Directors determined not to pay  
any dividends during the year ended 30 June 2010.

On 13 August 2010, the Directors determined to pay a final fully 
franked dividend of 5 cents per share, which is to be paid to 
shareholders on 20 October 2010 (record date 24 September 2010). 

Directors’ report

Directors’ report for tHe Year enDeD 30 JUne 2010

The Directors of BlueScope Steel Limited (‘BlueScope Steel’) 
present their report on the consolidated entity (‘BlueScope Steel 
Directors’ report for tHe financial  
Group’ or ‘the Company’) consisting of BlueScope Steel Limited  
Year enDeD 30 JUne 2008
and its controlled entities for the year ended 30 June 2010.
The Directors of BlueScope Steel Limited (“BlueScope Steel”) 
principal actiVities 
present their report on the consolidated entity (“BlueScope Steel 
Group”) consisting of BlueScope Steel Limited and its controlled 
During the year the principal continuing activities of the BlueScope 
entities for the financial year ended 30 June 2008 (“FY 2008”).
Steel Group, based principally in Australia, New Zealand, North 
America, China and elsewhere in Asia, were:
principal actiVities 
(a) Manufacture and distribution of flat steel products;
(b) Manufacture and distribution of metallic coated and painted  

During the year the principal continuing activities of the BlueScope 
Steel Group, based principally in Australia, New Zealand, North 
steel products; 
America, China and elsewhere in Asia, were:

(c)  Manufacture and distribution of steel building products; and
(d) Design and manufacture of pre-engineered steel buildings and 
(a) Manufacture and distribution of flat steel products;
(b) Manufacture and distribution of metallic coated and painted 

building solutions.

steel products; 
siGnificant cHanGes in state of affairs

(c)  Manufacture and distribution of steel building products; and
The following significant events occurred during the year:
(d) Design and manufacture of pre-engineered steel buildings  

The reline of its No.5 Blast Furnace (one of two at Port Kembla 
and building solutions.
Steelworks). The Company completed the reline of its No. 5 Blast 
siGnificant cHanGes in state of affairs
Furnace which was blown-in during August 2009.

The following significant events occurred during the year:
Sinter plant upgrade at Port Kembla Steelworks. The sinter plant 
upgrade at Port Kembla Steelworks coincided with the reline of the 
(a) The Company is progressing a range of growth initiatives mainly 
No. 5 Blast Furnace and has been brought up to a rate consistent 
aimed at expanding the manufacture and distribution of metallic 
with the requirements of the blast furnace operations. The project 
coated and painted steel products. The status of these projects is:
increased the competitiveness of the Port Kembla Steelworks 
Commenced operation
through reducing the use of more expensive iron ore pellets and 
•  Australia: the new painting facility (capacity: 120,000 tonnes per 
using less expensive iron ore fines in the iron making process.
annum) in western Sydney. This facility commenced production in 
August 2007.

Under construction 

•  Australia: the sinter plant upgrade at Port Kembla steelworks will 

coincide with the reline of the #5 Blast Furnace during March 2009.  
The project will increase the competitiveness of the Port Kembla 
Steelworks through reducing the use of more expensive iron ore pellets 
and using less expensive iron ore fines to produce additional sinter;
•  Indonesia: a second metallic coating (capacity: 165,000 tonnes per 
annum) facility at Chilegon remains on schedule for commissioning 
towards the end of CY 2009; and

•  India: the metallic coating and painting facilities project in India, 

which form part of a 50/50 joint venture with Tata Steel, is planned 
to be completed during CY 2010.

14

15

 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

reView anD resUlts of operations

The BlueScope Steel Group comprises six reportable operating 
segments: Coated & Industrial Products Australia, Australia 
Distribution & Solutions, New Zealand & Pacific Steel Products, 
Coated & Building Products Asia, Hot Rolled Products North 
America and Coated & Building Products North America.

revenues  
2010  
$m 

revenues 
2009  
$m 

earnings 
2010  
$m 

earnings
2009
$m

4,744.5  

1,761.6  

618.1  

1,348.6  

0.0  

1,306.8  

0.7  

9,780.3  

(1,182.3) 

8,598.0  

25.8  

8,623.8  

5,290.7  

2,120.7  

694.9  

1,542.8  

0.0  

2,188.8  

0.2  

11,838.1  

(1,535.8) 

10,302.3  

26.6  

10,328.9  

    Sales revenue/EBIT

Coated & Industrial Products Australia 

Australia Distribution & Solutions 

New Zealand & Pacific Steel Products 

Coated & Building Products Asia 

Hot Rolled Products North America 

Coated & Building Products North America 

Discontinued operations 

Segment revenue/EBIT 

Inter-segment eliminations 

Segment external revenue/EBIT 

Other revenue/(net unallocated expenses) 

Total revenue/EBIT 

Net borrowing costs 

Profit (loss) from ordinary activities before income tax 

Income tax (expense)/benefit 

Profit (loss) from ordinary activities after income  
tax expense  

Net (profit) loss attributable to outside equity interest 

Net (profit) loss attributable to equity holders of  
BlueScope Steel 

Earnings per share (cents) 

84.3  

11.9  

72.9  

115.6  

60.7  

(21.3) 

7.0  

331.1  

(19.8) 

311.3  

(71.2) 

240.1  

(103.2) 

136.9  

2.6  

139.5  

(13.5) 

126.0  

6.9  

206.3 

(23.3)

65.1 

(94.1)

(58.0)

(93.2)

14.2 

17.0 

126.4 

143.4 

(128.3)

15.1

(128.5)

(113.4)

46.6 

(66.8)

0.4 

(66.4)

(7.1)

Underlying earnings

The reported earnings includes the following unusual and non-recurring items:

eBit

npat

eps

2010
$m

2009
$m

2010
$m

2009
$m

2010
cps

reported earnings
Unusual or non-recurring events:

Net (gains) losses from businesses discontinued 
Asset impairment 
Restructure and redundancy costs 
Profit on sale and leaseback of properties 
Integration costs associated with IMSA Steel Corp 
Write-off of feasibility costs on capital projects 
New Zealand tax adjustment 
Business development costs 
Western Port fire 
Other 

240.1 

15.1 

126.0 

(66.4)

(7.0)
–
30.6 
(12.6)
–
–
–
3.7 

–
–

(14.7)
36.0 
110.4 
–
3.5 
22.0 
–
–

10.2 
(11.1)

(6.0)
–
21.0 
(8.8)
–
–
(21.5)
2.6 

–
–

(13.0)
36.0 
77.4 
–
2.4 
15.0 
–
–

7.1 
(2.2)

underlying earnings

254.8 

171.4 

113.3 

56.3 

6.9 

(0.3)
–
1.2 
(0.5)
–
–
(1.2)
0.1 

–
–

6.2 

2009
cps

(7.1)

(1.4)
3.8 
8.3 
–
0.3 
1.6 
–
–

0.8 
(0.2)

6.1 

GroUp reView 

Given the unprecedented circumstances in the year ended  
30 June 2009 and the challenging business environment in the  
year ended 30 June 2010, we are pleased with the improvement  
in our overall business performance. 

We delivered an outstanding improvement in our Asian businesses, 
including record profits in China, Indonesia, Malaysia and Vietnam. 
We also achieved a significant reduction in the Company’s 
permanent cost base. Also encouraging was increasing demand  
in Australia, strong export sales and good earnings results both in 
New Zealand and at North Star BlueScope Steel, our steelmaking 
joint venture in the United States.

We have been successful in maintaining conservative gearing  
(held at around 11%, net debt over net debt plus equity) and a 
strong liquidity position (held at $1.6B of undrawn debt and cash).  
Our target gearing has been reassessed and we believe a range  
of 25% to 30%, down from the range of 30% to 35%, to be 
appropriate for a business operating in a cyclical industry whilst 
seeking to maintain strong investment grade metrics.

During the year ended 30 June 2010 earnings improved as the  
year progressed.

First half – net underlying loss after tax of $53.2m

First Quarter: Low global demand, continuing from the previous 
year, resulted in a first quarter loss. The Company operated below 
capacity with only No. 6 Blast Furnace operating at 100%, whilst 
No. 5 was ramping up after being restarted in August 2009, at the 
Port Kembla Steelworks. Additionally, there was a carry-over of 
higher priced raw materials inventory from the second half of the 
previous year.

Second Quarter: On the back of improving global demand, the 
Company returned to near full production capacity by early October, 
following the successful re-line and ramp up of the No. 5 Blast 
Furnace. To support full production, a strong sales campaign resulted 
in improved volumes in Australia and Asia. We also saw a marked 
increase in capacity utilisation rates at the North Star BlueScope 
Steel operations. Allied to this, a material reduction in cost base 
enabled the Company to deliver better margins and a return to profit. 

second half – net underlying profit after tax of $166.5m

Importantly for shareholders, the Directors have decided to reinstate 
dividend payments. This decision reflects our view of the financial 
performance of the business post the global financial crisis, the 
medium to long-term outlook for the Company and the global steel 
industry, and improved conditions in economies where we operate.

Third Quarter: Reinvigorated sales, including improved domestic 
and export sales from the Coated & Industrial Products Australia 
(CIPA) segment, improved export sales volumes from New Zealand 
Steel and improved net sales volumes in Asia, contributed to a 
positive result.

16

17

     
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

Fourth Quarter: More than two-thirds of the half year result was 
delivered in this quarter reflecting the culmination of the hard work 
done earlier in the year. Collectively, the lower cost base, improved 
sales and better spreads (export HRC prices increased by 20-25%  
in Q4 vs. Q3) drove this much stronger final quarter result. 

A highlight for the year was our greatly improved performance  
in Asia, the future growth corridor of the world, with $115.6M 
underlying EBIT for the year versus a loss of $21.0M in the previous 
year. A new leadership team is driving our product offering and 
sales strategy. This, combined with a significant reduction in costs, 
particularly from streamlining manufacturing operations and a 
leaner back-office structure, underpinned the turnaround. We 
increased domestic sales volumes, and margins improved. Our 
Thailand business continued to be impacted by political instability 
and higher imports. Elsewhere, our second coating line (with  
in-line painting) development in Indonesia remains on schedule  
for completion in early calendar year 2011.

In Australia, our CIPA segment finished the year positively  
having increased despatch volumes with an improved sales mix. 
Underlying EBIT was $107.6M for the year and $187.5M in the 
second half. External export despatches increased 42% in the 
second half (compared to the first half), and improved prices in  
the fourth quarter enhanced margins. We also saw second half 
domestic demand improve by 11% on average across our core 
sectors. Despite this, our Distribution business struggled in a  
very competitive market segment with volumes and margins  
flat in the second half.

Our New Zealand & Pacific Steel Products segment delivered 
another solid underlying EBIT result of $72.9M, of which $51.6M 
was achieved in the second half. Domestic sales, to the 
manufacturing end-use sector in particular, increased notably  
in this half. The team also achieved increased export margins  
and despatch volumes. 

In North America, the North Star BlueScope Steel mini mill 
delivered a significantly improved result. Earnings from our  
Hot Rolled Products North America segment improved to $60.7M 
(profit), over a $58.0M loss in the prior year. The North Star team 
continued to produce quality products and achieve excellent 
delivery performance to customers. This delivered volume 
improvements through the year and, along with better margins, 
contributed to the turnaround in the second half. However, in  
our Coated & Building Products segment the Buildings business 
struggled due to continued weakness in the non-residential 
construction market. This was partly offset by improved 
performance from our Steelscape coated business, with  
improved sales volumes but softer margins. 

Significant work has been completed in the rationalisation of  
the integrated Buildings businesses in the US (including design, 
manufacturing and delivery networks) and we are confident this  

will deliver better results when overall market conditions improve, 
given our very competitive cost structure and market offers.

Turning to safety, our goal remains Zero Harm. Tragically, in March, 
an operator working at our Vietnam coating facility sustained a 
fatal injury. Following this tragedy, safety sessions were held  
across the entire organisation. It is only through the combined 
efforts and contributions of everyone that we can achieve our  
goal of Zero Harm.

On environment matters, we continued our focus on reducing the 
environmental footprint of our major manufacturing facilities, and 
improving our environment systems. The Company has developed 
eight Greenhouse Gas Policy Principles, which form the basis for 
responding to proposed GHG regulations. Central to our position  
is that such regulations must not undermine the international 
competitiveness of the Company’s major operations. We are  
taking further significant steps to cut water use in our Australian 
operations, with a recycled water project currently under 
construction at the Western Port plant that will reduce its  
fresh water consumption by 65 per cent.

segment results

coated & industrial products australia 

The earnings contribution from the Coated and Industrial Products 
Australia segment decreased significantly, primarily as a result of 
lower domestic selling prices across all commoditised products, 
lower export hot rolled coil and slab prices and a stronger 
Australian dollar.

These were partly offset by lower coal, iron ore and scrap costs, 
cost reduction initiatives, higher domestic and export despatch 
volumes combined with lower per unit conversion costs arising  
from the increased production volumes, and lower inventory net 
realisable value provisions.

australia Distribution & solutions

The earnings contribution from the Australia Distribution & 
Solutions segment increased compared to the previous year’s loss 
primarily due to lower steel feed costs, cost reduction initiatives 
and inventory net realisable value provisions taken during the prior 
comparative period. These were partly offset by lower domestic 
selling prices.

new Zealand & pacific steel products

The earnings contribution from the New Zealand & Pacific Steel 
Products segment increased principally as a result of higher 
domestic despatch volumes and shipments of Taharoa iron sands, 
cost reduction initiatives, one-off costs incurred during the prior 
comparative year relating to the write-off of feasibility costs 
previously capitalised on capital projects placed on hold and lower 
inventory net realisable value provisions. These were partly offset 
by lower domestic and export selling prices and an unfavourable 
movement in the US dollar relative to the NZ dollar.

coated & Building products asia

The earnings contribution from the Coated & Building Products  
Asia segment improved significantly compared to the prior year  
loss as a result of higher sales volumes, lower steel feed costs,  
cost reduction initiatives and one-off costs incurred during the prior 
comparative year relating to asset impairment charges and internal 
restructuring costs. These were partly offset by lower domestic  
and export prices and unfavourable foreign exchange movements  
in China, Thailand and Malaysia.

Hot rolled products north america 

The earnings contribution from the Hot Rolled Products North 
America segment increased significantly compared to the previous 
year’s loss primarily due to higher despatch volumes, lower per unit 
conversion costs driven by the increased volumes, cost reduction 
initiatives and inventory net realisable value provisions taken during 
the comparative period. These were partly offset by reduced spread 
at North Star BlueScope Steel driven by lower hot rolled coil prices 
partly offset by lower average scrap and pig iron prices.

coated & Building products north america 

The earnings contribution from the Coated & Building Products 
North America segment increased primarily due to cost reduction 
initiatives and lower inventory net realisable value provisions. 
These were partly offset by lower sales volumes and unfavourable 
exchange rate translation movements.

liKelY DeVelopments anD eXpecteD resUlts 

steel industry

In the second half of June 2010, global steel prices fell in response 
to reduced demand and concern about increased exports from 
China. A prompt response from global steel producers to reduce 
production and continued supply discipline in China, have 
contributed to steel prices stabilising in the mid-US$600’s/tonne  
as at mid August. Global capacity utilisation is currently around 
80% (or around 75% ex-China). We need to see a return to 
mid-80% capacity utilisation (including China) to achieve a 
sustained improvement in the steel pricing environment.

Other major global steel influences are the continued high cost of 
raw materials and concern about a slowing Chinese economy, due 
to credit tightening and softer demand. The Chinese Government  
is taking the appropriate action to move their economy back to a 
more sustainable growth path. Our businesses in China continue  
to see robust physical activity through their order books.

strategy

We recently undertook a review of our strategy to position us for 
growth, following the end of the global financial crisis. Building  
on the strategy detailed in our November 2007 ‘Blueprint’, the 
review reinforced our focus on: 

 1. reinvigorating our Australian and New Zealand businesses; 
 2. continuing the turnaround and improvement process across our 

Asian and North American businesses; and

 3. growing, or acquiring, new businesses that build on our distinct 

competitive advantage:

The review also concluded that we should broaden our strategic 
activities to include three additional core elements. These are to:

—	expand participation in our existing building and construction 
markets, better leveraging our current product base including 
custom engineered buildings, insulated panels, quality coated 
products and light-weight steel structures;

—	invest into large, high growth regions leveraging our product 

capability, especially through our Butler and Varco Pruden brands; 
and

—	evaluate raw material opportunities that reduce our raw material 

cost base through the cycle.

We will, of course, continue to pursue the fundamentals of 
maximum asset utilisation, structural cost reductions and 
management to strict financial targets – both with regard to  
the operation of our existing business and in our expansion  
and growth initiatives.

outlook

In the first half of the year ended 30 June 2011 we expect 
continued strong performance from our Asian businesses and the 
ongoing benefit of permanent cost reductions. However, in the first 
quarter we currently see:

—	significant spread contraction (recent fall in export steel prices 

by more than USD$100/tonne, coupled with higher raw material 
costs);

—	softer demand where customers, particularly distributors, buy less 

during periods of price pessimism; 

—	continued demand weakness in the US; and 
—	an ongoing drag due to the strong AUD vs. USD.

We are seeing a modest real-time increase in export steel prices  
in our region for second quarter delivery. 

Overall, we are planning for significantly improved market 
conditions over the medium to long term, despite short term 
concerns. Over the last couple of years we have strengthened  
the balance sheet and improved the effectiveness of the global 
BlueScope operations, both in terms of reduced cost base and 
improved productivity. The strategic imperative now is to increase 
market penetration in our footprint to enable our company to 
profitably capitalise on improving market conditions and grow  
our presence in global building and construction markets.

18

19

BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

Directors’ BioGrapHies

BoarD composition

The following were Directors for the year 
ended 30 June 2010: Graham John Kraehe 
AO (Chairman), Ronald John McNeilly  
(Deputy Chairman), Diane Jennifer Grady 
AM, Daniel Bruno Grollo, Harry Kevin 
(Kevin) McCann AM, Kenneth Alfred 
Dean, Paul Francis O’Malley (Managing 
Director and Chief Executive Officer) and  
Tan Yam Pin.

Particulars of the skills, experience, 
expertise and special responsibilities of 
the Directors are set out below.

GraHam KraeHe ao
Chairman  
(Independent) 
Age 67, BEc
Director since: May 2002

Extensive background in manufacturing  
and was Managing Director and Chief 
Executive Officer of Southcorp Limited  
from 1994 to February 2001. Chairman of 
Brambles Industries Limited since February 
2008 and a Non-Executive Director since 
December 2000, Member of the Board  
of the Reserve Bank of Australia since 
February 2007, Djerriwarrh Investments 
Limited since July 2002, Member of the 
Board of Governors of CEDA and a Director 
of European Australian Business Council. 
Mr Kraehe was a Non-Executive Director 
of National Australia Bank Limited from 
August 1997 to September 2005 and 
Chairman from February 2004 to 
September 2005, and was a Non-Executive 
Director of News Corporation Limited from 
January 2001 until April 2004.

He brings skills and experience in 
manufacturing management and in 
companies with substantial and 
geographically diverse industrial 
operations. Mr Kraehe’s experience with  
a wide range of organisations is relevant 
for his role as Chairman of the Board.

ron mcneillY 
Deputy Chairman  
(Independent) 
Age 67, BCom, MBA, FCPA 
Director since: May 2002

Deputy Chairman of the Board with over 
30 years experience in the steel industry. 
He joined BHP in 1962, and until 
December 2001 held various positions 
with the BHP Group (now BHP Billiton), 
including Executive Director and President 
BHP Minerals, Chief Operating Officer and 
Executive General Manager, and was 
Chief Executive Officer BHP Steel until 
1997. The latter role developed his 
knowledge of many of the businesses 
comprising BlueScope Steel today.  

Chairman of Worley Parsons Limited  
and a Director since October 2002 and a 
Director of Alumina Ltd since December 
2002. Vice President of the Australia 
Japan Business Cooperation Committee 
and a Member of the Council on Australia 
Latin America Relations until December 
2009. Chairman of Melbourne Business 
School Limited until May 2010.

Diane GraDY am
Non-Executive Director  
(Independent) 
Age 62,  
BA (Hons), MA (Chinese Studies), MBA 
Director since: May 2002

Director of Woolworths Ltd since July 1996 
and Goodman Group from September 2007, 
Wattyl Ltd from December 1994 until 
October 2006 and Senior Adviser to 
McKinsey & Co. Has served on the boards 
of a number of public and not-for-profit 
organisations including Lend Lease 
Corporation, Greengrocer.com (Chair), 
Sydney Opera House Trust, Ascham School 
(current Chair) and as President of Chief 
Executive Women. Formerly a partner of 
McKinsey & Co. serving clients in a wide 
range of industries on strategic growth  
and change initiatives. 

Diane is an experienced director who 
brings valuable strategic and business 
expertise to the Board and to her role  
as Chair of the Remuneration and 
Organisation Committee.

KeVin mccann am
Non-Executive Director  
(Independent) 
Age 69, BA LLB (Hons), LLM, FAICD
Director since: May 2002

Chairman of Origin Energy Limited since 
February 2000, the Sydney Harbour 
Federation Trust and the Corporate 
Governance Committee of the Australian 
Institute of Company Directors since  
May 2009. Lead independent director of 
Macquarie Bank Limited and Macquarie 
Group Limited. Director of the Sydney 
Harbour Conservancy, Member of the  
Board and NSW President of the Australian 
Institute of Company Directors, Member  
of the Council of the National Library of 
Australia, the Evans and Partners Advisory 
Board and the University of Sydney Senate. 

Chairman of Healthscope Ltd from May 
1994 to October 2008, Chairman of Triako 
Resources Limited from April 1999 until 
September 2006, Member of the Takeovers 
Panel from 2001 to March 2010, Member 
of the Defence Procurement Advisory 
Board from March 2004 until March 2008 
and has served on the Boards of Pioneer 
International Limited, Ampol Limited and 
the State Rail Authority of New South 
Wales. Acting Chairman of Macquarie 
Bank Limited and Macquarie Group Limited 
from November 2008 to August 2009.

Former Chairman of Partners of Allens 
Arthur Robinson, a national and 
international Australian law firm, and  
a partner of the firm from 1970 until  
June 2004, specialising in mergers and 
acquisitions, mineral and resources  
law and capital markets transactions.  
He brings extensive legal expertise, 
commercial experience as a director and 
former director of a number of major listed 
companies and experience in corporate 
governance to the Board.

paUl o’malleY
Managing Director and  
Chief Executive Officer 
Age 46, BCom, M. App Finance, ACA
Director since: August 2007

Appointed Managing Director and  
Chief Executive Officer of BlueScope Steel 
on 1 November 2007. 

Joined BlueScope Steel as its Chief 
Financial Officer in December 2005. 
Formerly the CEO of TXU Energy, a 
subsidiary of TXU Corp based in Dallas, 
Texas, and held other senior management 
roles within TXU including Senior Vice 
President and Principal Financial Officer 
and, based in Melbourne, Chief Financial 
Officer of TXU Australia. Before joining 
TXU, he worked in investment banking  
and consulting.

Ken Dean
Non-Executive Director  
(Independent) 
Age 57, BCom (Hons), FCPA, FAICD
Director since: April 2009

Mr Dean has been a Director of Santos 
Limited since February 2005 and has held 
past directorships with Alcoa of Australia 
Limited, Woodside Petroleum Limited and 
Shell Australia Limited.

Mr Dean spent more than 30 years in a 
variety of senior management roles with 
Shell in Australia and the United Kingdom. 
His last position with Shell, which he held 
for five years, was as Chief Executive 
Officer of Shell Finance Services based  
in London. Upon his return to Australia in 
2005, he was Chief Financial Officer of 
Alumina Limited, a position from which he 
resigned in 2009 to focus on non-executive 
directorship roles. 

He brings extensive international financial 
and commercial experience to the Board.

companY secretaries

michael Barron, Chief Legal Officer and Company Secretary, BEc, LLB, ACIS
Responsible for the legal affairs of BlueScope Steel and for company secretarial 
matters. Joined the Company as Chief Legal Officer and Company Secretary in  
January 2002. Prior to that occupied position of Group General Counsel for Orica.

Darren mackenzie, BA, LLB (Hons)
Corporate counsel with BlueScope Steel. A lawyer with over 10 years experience  
in private practice and corporate roles.

clayton mccormack, BCom, LLB
Corporate counsel with BlueScope Steel. A lawyer with over 10 years experience  
in private practice and corporate roles.

tan Yam pin
Non-Executive Director  
(Independent) 
Age 69, BEc (Hons), MBA, CA 
Director since: May 2003

A chartered accountant by profession, 
formerly Managing Director of Fraser and 
Neave Group, one of South-East Asia’s 
leading public companies, and Chief 
Executive Officer of its subsidiary company, 
Asia Pacific Breweries Ltd. A member of 
the Public Service Commission of 
Singapore since 1990 and a Director of the 
Board of Keppel Land Limited (Singapore), 
Singapore Post Limited, Great Eastern 
Holdings Limited, Leighton Asia Limited 
and The Lee Kuan Yew Scholarship Fund. 
Mr Tan previously served as Chairman of 
PowerSeraya Limited (Singapore) from 
2004 to 2009, as Director of Certis CISCO 
Security Pte. Ltd from 2005 to 2009, as 
Director of The East Asiatic Company 
Limited A/S (Denmark) from 2003 to 2006, 
as Director of International Enterprise 
Singapore from 2004 to 2008 and as a 
Director of Singapore Food Industries Ltd 
from 2005–2009. 

Mr Tan resides in Singapore. He brings 
extensive knowledge of Asian markets, an 
area of strategic importance to BlueScope 
Steel. His financial and leadership skills 
complement the skills on the Board.

Daniel Grollo 
Non-Executive Director  
(Independent) 
Age 40 
Director since: September 2006

Chief Executive Officer of Grocon Pty Ltd, 
Australia’s largest privately owned 
development and construction company. 
He is a Director of the Green Building 
Council of Australia and a Director and 
National President of the Property Council 
of Australia. Mr Grollo was appointed a 
Director of CP1 Limited in June 2007. 

He brings extensive knowledge of the 
building and construction industry to  
the Board.

20

21

remUneration report 

BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

particUlars of Directors’ interests in sHares anD options of BlUescope steel limiteD

As at the date of this report the interests of the Directors in shares and options of BlueScope Steel are:

  Directors 

ordinary shares 

share rights

G J Kraehe 
R J McNeilly 
P F O’Malley 
D J Grady 
H K McCann 
Y P Tan 
D B Grollo 
K A Dean 

286,276 
1,321,502 
227,613 
128,382 
152,720 
157,116 
128,156 
26,624 

–
–
1,477,511
–
–
–
–
–

meetinGs of Directors

The attendance of the current Directors at Board and Board Committee meetings from 1 July 2009 to 30 June 2010 is as follows:

Board 
meetings

audit 
and risk 
committee

remuneration 
and organisation 
committee

health,  
safety and 
 environment 
committee

nomination 
committee

other sub-
committees

a

11
11
11
11
11
11
11
11

B

11 
11 
11 
93
11 
10 
11 
11 

a

–
4
–
–
4
–
4
4

B

41
4 
42
– 
4 
– 
4 
4 

a

6
6
–
6
–
6
–
–

B

6 
6 
62
6 
– 
6 
1 
1 

a

4
4
4
4
4
4
4
4

B

4
4
4
4
4
4
4
4

a

2
2
–
2
2
2
2
2

B

2 
2 
22
2 
2 
2 
2 
2 

a

3
1
3
–
–
–
–
1

B

3
1
3
–
–
–
–
1

G J Kraehe
R J McNeilly
P F O’Malley
D J Grady
H K McCann
Y P Tan
D B Grollo
K A Dean

All Directors have held office for the entire year ended 30 June 2010. 
A =  number of meetings held during the period 1 July 2009 to 30 June 2010 during the 
time the Director was a member of the Board or the Committee, as the case may be.

B =    number of meetings attended by the Director from 1 July 2009 to 30 June 2010.
1   The Chairman of the Board is not a Committee member and attends as part of his  

There were a number of unscheduled meetings held during the year.  
They are as follows: Board meetings: 3
The Non-Executive Directors have met once during the year ended 30 June 2010  
(without the presence of management). Non-Executive Directors meetings are  
chaired by the Chairman of the Board.

duties as Chairman.

2   The Chief Executive Officer is not a Committee member and attends by invitation  

as required.

3   All meetings not attended were unscheduled meetings. 

22

23

 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

remUneration sUmmarY (UnaUDiteD)

BlueScope’s remuneration strategy is designed to support the 
delivery of long-term shareholder returns and to ensure executive 
rewards reflect achievements during the year. As a company in  
a highly cyclical industry, financial results vary significantly from year 
to year, reflecting factors such as price and spread, foreign exchange 
and volume variations on international markets. It is important that 
the remuneration policy enables the Company to retain and motivate 
its executive talent to manage through these cycles.

KeY remUneration Decisions DUrinG tHe Year

In the past year the Board has, with management support, remained 
focused on ensuring remuneration practices reflect the current 
operating environment, are consistent with good governance 
practices and take account of the potential risks to the Company. 
Key decisions taken by the Board include:

—	freezing fixed remuneration for all executives and managers 

for the year ended 30 June 2010;

—	Declining to pay short term incentive (sti) plan bonuses 

for the year ended 30 June 2009, notwithstanding that  
many employees achieved their non-financial targets  
during the year;

—	awarding moderate sti bonuses for the year ended 

30 June 2010 for significant achievements in responding  
to the challenges of the global financial crisis;

—	freezing Directors’ fees for the years ended 30 June 2009 
and 30 June 2010. the base fee for both the chairman and 
non-executive Directors has not been increased since  
January 2006;

—	Deferring the annual salary review for salaried employees 

until January 2010; and

—	Determining there would be no vesting of the 2006 

long term incentive plan award. 
The following table shows the remuneration actually earned by 
each member of the Executive Leadership Team during FY2010  
with comparatives for FY2009. The amounts required under 
accounting disclosures are set out on pages 36 – 37. 

name

executive Director
P F O'Malley

Kmp executives – current
N H Cornish4

M R Vassella5

P E O'Keefe

I R Cummin

M G Barron

S R Elias 

S Dayal6

KA Mitchelhill6,7

total 2010
total 2009

year

2010
2009

2010
2009
2010
2009
2010
2009
2010
2009
2010
2009
2010
2009
2010
2009
2010
2009

Base pay 
$

superannuation1
$

total  
Fixed pay 
  $ 

sti
awarded2 
 $

ltip
 vested3   

$

total 
$

1,680,000
1,666,667

752,500
743,750
725,792
723,333
551,250
546,875
556,400
550,334
556,400
550,334
645,000
637,500
630,000
630,000
718,769
740,000

6,816,111
6,788,793

235,200
233,333

105,350
104,125
101,611
101,267
77,175
76,563
77,896
77,047
77,896
77,047
90,300
89,250
88,200
88,200
100,628
103,600

954,256
950,431

1,915,200
1,900,000

857,850
847,875
827,403
824,600
628,425
623,438
634,296
627,381
634,296
627,381
735,300
726,750
718,200
718,200
819,397
843,600

806,400
–

302,505
–
310,800
–
198,450
–
221,336
–
221,336
–
256,581
–
378,000
–
306,600
–

–
411,947

–
549,790
–
–
–
–
–
429,357
–
413,426
–
–
–
–
–
–

2,721,600
2,311,947

1,160,355
1,397,665
1,138,203
824,600
826,875
623,438
855,632
1,056,738
855,632
1,040,807
991,881
726,750
1,096,200
718,200
1,125,997
843,600

7,770,367
7,739,224

3,002,008
–

–
1,804,520

10,772,375
9,543,744

1 Superannuation entitlement of 14% of annual base pay. KMP may have elected to have received some of this amount as a cash allowance. Superannuation Guarantee obligations will have been met to remit 
amount to a complying superannuation fund. 2 No performance related bonuses were paid in the year ended 30 June 2009. 3 Share rights vested and exercised during the year ended 30 June 2009 are valued 
at market value on date of exercise. 4 Mr Cornish is a member of the Defined Benefit Division of the BlueScope Steel Superannuation Fund. Amounts disclosed are notionally 14% of base pay. 5 Mr Vassella 
took a short period of leave without pay during the year ended 30 June 2010. This had the effect of reducing has base pay for the period. 6 Base pay for 2009 has been annualised at the rate upon appointment. 
7 Mr Mitchelhill took a short period of leave without pay during the year ended 30 June 2010. This had the effect of reducing his base pay for the period.

24

Specific comments in relation to amounts included in the table are:

Bluescope shareholding policy

Base pay has not been increased since 1 September 2008. 

no sti payments for fY2009 substantially reduced Total 
Remuneration earned for that period from prior years. The decision 
to award STI payments for FY2010 has seen remuneration levels for 
FY2010 increase on FY2009. However, STI payments are moderate 
and at less than 50% of the maximum available opportunity. 

Importantly, the Board’s decision, with the support of management, to 
withhold payments under the STI Plan for FY2009, even though many 
participants had achieved their non-financial objectives, was evidence 
of the strong desire to align the experience of management with that 
of shareholders. Excellent performance of management in delivering 
on a range of initiatives to improve the Company’s financial position 
in FY2010 has resulted in the approval of payments under the STI 
Plan. These included cost savings of $526 million, balance sheet  
and liquidity improvement initiatives, the successful reline of Blast 
Furnace No 5, and improved Asian segment performance.

no lti vesting for Kmp under the LTI Plan during FY2010 even 
though awards made in 2006 were tested on two occasions during 
the year. At both times, the performance did not meet the hurdle 
and therefore the award did not vest. This is consistent with the 
general performance of the Company and its share price. The last 
vesting occurred in September 2008 (FY 2009) in respect of awards 
under the 2004 and 2005 LTI Plans. LTI Plans will continue to be 
tested in accordance with the Terms of Issue.

We believe the shareholding policy clearly demonstrates the 
personal commitment of all Directors and executives to align  
their interests with those of all shareholders.  

—	All Non-Executive Directors are required to build over time and 
maintain a shareholding equal to one year’s total annual fees;

—	The Managing Director and Chief Executive Offer and the Executive 
Leadership Team (ELT) are required to build and hold a shareholding 
equal to 100% of their annual base pay from participation in the 
Long Term Incentive Plan, net of tax obligations; and

—	All other executives, a group of approximately 200 senior people, 
are required to build and hold a minimum of 50% of their annual 
base pay in Company shares.

This policy results in this group having significant personal financial 
exposure to the value of BlueScope Steel shares. 

stringent corporate governance standards

The Remuneration and Organisation Committee (the Committee)  
is responsible for the Company’s remuneration practices and 
policies on behalf of the Board. The Committee is comprised 
entirely of independent Non-Executive Directors and adheres  
to stringent corporate governance standards.

For example, prior to the release of the Productivity Commission 
recommendations on Executive Termination payments BlueScope 
had already reviewed its executive redundancy policy and limited 
payments to a maximum of 12 months pay.

The Board notes that existing policies and practices at BlueScope 
Steel are consistent with the recommendations arising from  
the Productivity Commission Report on Executive and Director 
Remuneration in Australia. 

25

 
 
 
 
 
 
 
 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

remUneration report (aUDiteD)

The Committee has responsibility for remuneration strategy, 
policies and practices applicable to Non-Executive Directors, the 
Managing Director and Chief Executive Officer, senior managers 
and employees generally. The Committee focuses on the following 
activities in its decision making on the Company’s remuneration 
arrangements:

—	Approving the terms of employment of the Executive Leadership 

Team, including determining the levels of remuneration;

—	Ensuring a robust approach to performance management through 
approving the STI objectives and reviewing performance of 
members of the Executive Leadership Team;

—	Considering all matters relating to the remuneration and 

performance of the Managing Director and Chief Executive Officer 
prior to Board approval;

—	Approving awards of equity to employees; and
—	Ensuring the Company’s remuneration policies and practices 

operate in accordance with good corporate governance standards, 
including approval of the Remuneration Report and communications 
to shareholders on remuneration matters.

The Committee seeks input from the Managing Director and Chief 
Executive Officer and the Executive General Manager, People and 
Organisation Performance, who attend Committee meetings except 
where matters relating to their own remuneration are considered.  
In addition, advice is obtained by the Committee from external 
specialist remuneration advisers in a number of areas including:

—	Remuneration benchmarking;
—	Short-term incentives;
—	Long-term incentives; and 
—	Contract terms.

The Company’s approach to remuneration recognises that 
BlueScope Steel operates in a highly cyclical and competitive  
global environment and that the performance of the Company  
is affected by the quality of its people.

The Directors of the Company present the Remuneration Report 
prepared in accordance with section 300A of the Corporations Act 
2001 for the Company and the consolidated entity for the year 
ended 30 June 2010. The information provided in this Remuneration 
Report has been audited as required by section 308(3c) of the 
Corporations Act 2001. This Remuneration Report forms part of  
the Directors’ Report.

structure of this report

 1. Remuneration and Organisation Committee
 2. Non-Executive Directors’ Remuneration
 3. Remuneration Policy and Structure
 4. Relationship between Company Performance and Remuneration 
 5. Specific Remuneration Details

1. remUneration anD orGanisation committee

The Board oversees the BlueScope Steel Human Resources 
Strategy, both directly and through the Remuneration and 
Organisation Committee of the Board (the Committee).  
The Committee consisted entirely of independent  
non-executive directors. 

The members of the Committee during the year were:

Ms Diane Grady – Independent Director and Chairman of  
the Committee

Mr Graham Kraehe – Chairman of the Board and Committee 
Member

Mr Ron McNeilly – Deputy Chairman and Committee Member

Mr Tan Yam Pin – Independent Director and Committee Member 

The purpose of the Committee is to assist the Board in  
overseeing that the Company:

—	Has a human resources strategy aligned to the overall business 

strategy, which supports ‘Our Bond’;

—	Has coherent remuneration policies that are observed and that 
enable it to attract and retain executives and Directors who will 
create value for shareholders;

—	Fairly and responsibly rewards executives having regard to the 

performance of the Company, the creation of value for shareholders, 
the performance of the executive and the external remuneration 
environment; and

—	Plans and implements the development and succession of 

executive management.

2. non-eXecUtiVe Directors’ remUneration

The Committee, on behalf of the Board, seeks the advice of  
expert external remuneration consultants to ensure that fees and 
payments reflect the duties of Board Members and are in line with 
the market. The Chairman and the Deputy Chairman of the Board  
do not participate in any discussions relating to the determination 
of their own fees.

Non-Executive Directors do not receive share rights or other 
performance-based rewards. Non-Executive Directors are expected 
to accumulate over time a shareholding in the Company at least 
equivalent in value to their annual remuneration. Non-Executive 
Directors have previously been required to salary sacrifice a 
minimum of 10% of their fees each year to acquire BlueScope  
Steel shares. Changes to the taxation of employee share plans 
introduced by the Federal Government effective 1 July 2009, made 
the operation of this plan impractical and the Board resolved to 
cease operation of this plan with effect from 1 July 2009.

The schedule of fees and payments of Non-Executive Directors  
are reviewed each January. There were no fee increases in 2009  
or 2010. Some committee fees were revised in 2008. The schedule 
of fees effective 1 January 2008, and which currently applies, is  
as follows:

The maximum fee pool limit is currently $2,925,000 per annum 
(inclusive of superannuation) as approved by shareholders at the 
Annual General Meeting in 2008. Total fees paid to Directors for  
the year ended 30 June 2010 amounted to $1,765,039. 

Compulsory superannuation contributions capped at $15,199  
per annum (commencing 1 July 2010) are paid on behalf of each 
Director. Compulsory superannuation contributions for the year 
ended 30 June 2010 were $14,461 per annum. Non-Executive 
Directors do not receive any other retirement benefits.

3. remUneration policY anD strUctUre

3.1  Key principles

BlueScope Steel’s remuneration and reward practices aim to 
attract, motivate and retain employees of the highest calibre,  
as well as supporting ‘Our Bond’ by rewarding performance  
through remuneration.

The Company’s salaried remuneration framework is designed to:

—	Link employee remuneration with the creation of a sustainable 

business and value for shareholders;

—	Recognise and reward individual performance and accountability 

for key job goals;

—	Provide distinguishable remuneration differences between levels; 

  role 

Fees effective 1 Jan 2008

and 

  Chairman1,2 
  Deputy Chairman1 
  Non-Executive Director2 
  Chairman of Audit and Risk Committee 
  Member of Audit and Risk Committee 
  Chairman of Remuneration and Organisation Committee 
  Member of Remuneration and Organisation Committee 
  Chairman of Health, Safety and Environment Committee 
  Member of Health, Safety and Environment Committee 
  Travel and Representation Allowance3 

$450,000
$260,000
$150,000
$35,000
$18,000
$25,000
$13,000
$25,000
$13,000
$20,000

1   Additional fees are not payable to the Chairman and Deputy Chairman for 

membership of Committees.

2  Base fee has not changed since 1 January 2006.
3  Allowance paid to Tan Yam Pin who is based in Singapore.

—	Maintain a competitive remuneration level relative to the markets 

in which the Company operates.

The framework is built on an appropriate mix of base pay and 
variable pay comprising short-term incentives and long-term  
equity incentives.

The remuneration structure encourages a balanced approach to 
managing risk by: 

—	The requirement of the Board to approve the performance targets 

and the measurement of performance for the STI; 

—	The imposition of a cap of 150% of target on STI awards; 
—	The incorporation of a significant component of remuneration 
for achievement of longer term targets through the long term 
incentive plan; and 

—	The requirement for executives to build a prescribed shareholding 

in the Company.

The Company is satisfied that its remuneration strategies and 
outcomes remain appropriate in the current economic environment.

26

27

BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

3.2  fixed remuneration

Fixed remuneration is determined by reference to the scope and 
nature of each individual’s role, performance, experience, work 
requirements and remuneration level for comparable roles in 
companies of similar complexity, size and geographical spread. 
Market data is obtained from external sources to establish 
appropriate guidelines for comparable roles. Remuneration reviews 
are usually conducted on an annual basis. There are no guaranteed 
remuneration increases for executives and all increases are based 
on individual contribution, competitive and fair market positioning, 
and performance. The Committee reviews proposed executive 
increases and approves increases for each Executive Leadership 
Team member. The Committee obtains market data from external 
advisers. No general increases were paid to executives and senior 
managers for the year ending 30 June 2010. The September 2009 
salary review for other salaried employees was withheld until 
January 2010 and a modest increase was approved for a limited 
group of salaried employees.

3.2.1  superannuation

BlueScope Steel operates superannuation funds in Australia,  
New Zealand and North America for its employees. In these 
locations there are a combination of defined benefit and defined 
contribution type plans. The defined benefit schemes are closed  
to new members. Contributions are also made to other international 
retirement benefit plans for employees outside of Australia,  
New Zealand and North America.

3.2.2  other Benefits

Additionally, executives are eligible to participate in an annual 
health assessment program designed to safeguard the Company 
against loss or long-term absence for health-related reasons. 
Employees engaged on international assignments are also provided 
with relocation benefits including housing, relocation costs and 
other living adjustments under the Company’s international 
assignment policy. 

3.3  short term incentives (Variable pay)

All senior managers and many salaried employees participate  
in the Short Term Incentive Plan (‘STI’). 

The STI is: 

—	An annual ‘at risk’ cash bonus scheme, which is structured to 

deliver total remuneration in the upper quartile for the respective 
market group when stretch performance is attained; 

—	STI awards are not an entitlement but rather the reward for 

overall Company results and the individual or team contribution  
to performance;

—	The scheme is applied at the discretion of the Board, which has 

established policies to ensure that STI payments are aligned with 
the organisation and individual performance outcomes;

—	Target STI levels are set having regard to appropriate levels in 
the market and range from 10% of base salary through to 80%  
at CEO level. These levels are reviewed annually. For outstanding 
results, participants may receive a further 50% of their target 
bonus amount;

—	Goals for each participant are drawn from the following categories:

—	Financial Measures – performance measures include Net Profit 
After Tax, Cash Flow, Return on Invested Capital, and Earnings 
Before Interest and Tax;

—	Zero Harm – safety and environment performance measures, 
including Lost Time Injury Frequency Rates, Medically Treated 
Injury Frequency Rates and environmental measures;

—	Business Excellence – performance measures for the year ended 
30 June 2010 included operational targets such as long-term 
structural reductions to the cost base of the Company, balance 
sheet and liquidity initiatives and improvements to the 
performance of business units; and

—	Strategy – implementation of specific longer-term strategic 

initiatives.

STI plans are developed using a balanced approach to financial 
measures and key performance indicator (‘KPI’) metrics. At the 
senior executive level, 60% of the STI award is based on financial 
measures with 40% based on KPI metrics. For other participants, 
50% of the STI award is based on financial measures and 50% is 
based on KPI metrics.

Performance conditions, including threshold, target and stretch 
hurdles, are set for each plan and these conditions are assessed 
using quantified and verifiable measures or an assessment of value 
contribution. If the threshold level is not reached, no payment is 
made in respect of that goal. The Board retains the discretion to 
adjust any STI payments in exceptional circumstances, including 
determining that no award is paid.

—	The minimum ranking required for vesting being the 51st percentile 
against the peer group at which point 52% of an award vests.  
Maximum vesting (100% of a participant’s share rights) occurs at 
the 75th percentile or above;

—	In view of the cyclical nature of the markets in which the Company 
operates, there are up to four retests at six monthly intervals 
following the initial three-year performance period. This helps 
moderate short-term share price volatility that may arise due to a 
market view of future Hot Rolled Coil prices, which is not reflective 
of actual Company performance. At each retest period, shares only 
vest if they have reached the hurdles for the total period from the 
date of the initial grant;

—	Unvested share rights lapse on resignation or termination for cause 
or at the expiry of the relevant performance period, whichever 
comes first; and

—	‘Change of Control’ conditions may result in early vesting provided 

the relevant performance hurdles are satisfied.

3.4.3  share ownership Guidelines

Long-term equity incentives are tied to Company performance as 
experienced by shareholders. Employees who participate in the  
LTIP are excluded from selling, assigning, charging or mortgaging 
their share rights. Share rights are personal to the employee. 
Employees are excluded from transferring any risk or benefit from 
the unvested share rights to any other party. So called ‘cap and 
collar’ transactions cannot be made in respect of BlueScope Steel 
share rights. Employees are required to provide an annual 
confirmation that they are in compliance with this policy.

The Committee oversees the objective setting process and approves 
the targets and performance measures for all members of the 
Executive Leadership Team. The Board approves the targets and 
performance measures of the Managing Director and Chief 
Executive Officer.

3.4  equity-Based opportunities

The Company encourages employee share ownership. This is 
achieved in the following ways:

—	for all employees, through the General Employee Share Plan; and
—	for executives, through the Long Term Incentive Plan.

3.4.1  General employee share plan

The Company operates a General Employee Share Plan with more 
than 97% of eligible employees participating in the plan.

The allocation of shares to employees under such schemes and the 
form of the offer are determined by the Board on a year-by-year 
basis taking account of Company performance. No plan was  
offered for the year ending 30 June 2010.

3.4.2  long term incentive plan 

Awards of share rights are made to senior managers under the  
Long Term Incentive Plan (‘LTIP’). The LTIP is designed to reward 
senior managers for long-term value creation. It is part of the 
Company’s overall recognition and retention strategy having regard 
to the long-term incentives awarded to senior managers in the 
markets in which the Company operates.

The decision to make an award of share rights is made annually  
by the Board. Awards are based on a percentage of the relevant 
executive’s Base Pay and individual performance including living 
‘Our Bond’. 

The number of share rights awarded to participants is calculated  
on a conservative basis by using the share price, averaged over 
three months to 31 August (‘face value’), rather than the accounting  
‘fair value’ of the rights. Details of awards under the LTIP are set 
out below. In summary, the main features of the LTIP are as follows:

—	Awards are generally made as a right to acquire an ordinary share 

for no consideration on vesting; 

—	Vesting requires sustained performance over at least three years 

with a hurdle based on Total Shareholder Return (‘TSR’) relative to 
the TSR of the companies in the S&P/ASX 100 index at the award 
commencement date;

28

29

BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

summary table of long term incentive plan awards

Grant Date

september 
2004

september 
2005

september 
2006 

september 
20071

september 
20081

september 
20091

31 August 2004
(The grant to the MD 
& CEO was subject to 
shareholder approval 
at the 2004 AGM)

18 November 2005 
(The grant to the MD 
& CEO was subject to 
shareholder approval 
at the 2005 AGM)

18 November 2006 
(The grant to the MD 
& CEO was subject to 
shareholder approval 
at the 2006 AGM)

5 November 2007
(all executives 
excluding MD & CEO)

14 November 2007  
(MD & CEO)

28 November 2008
(The grant to the MD 
& CEO was subject to 
shareholder approval 
at the 2008 AGM)

30 November 2009
(The grant to the MD 
& CEO was subject to 
shareholder approval 
at the 2008 AGM)

Exercise Date

From  
1 September 2007

From  
1 September 2008

From  
1 September 2009

From  
1 September 2010

From  
1 September 2011

From  
1 September 2012

Expiry Date

31 October 2009

31 October 2010

31 October 2011

31 October 2012

31 October 2013

31 October 2014

Total Number of Share  
Rights Granted

Total Number of Cash  
Rights Granted

Number of Participants at  
Grant Date

Number of Current Participants

Exercise Price

Fair Value Estimate at Grant 
Date

Fair Value per Share Right  
at Grant Date

Share Rights Lapsed since  
Grant Date

vesting schedule

TSR Hurdle – 75th–100th 
percentile

2,306,400

1,938,100

2,310,950

1,934,845

2,248,246

8,090,480

201

0

Nil

228

3

Nil

206

134

Nil

217

199

Nil

255

244

Nil

158,000

313

312

Nil

$11,143,602

$7,086,856

$12,012,780

$11,468,263

$2,765,343

$10,516,812

$5.14

$3.89

$5.53

$6.37  
(5 Nov 2007) 
$6.42  
(14 Nov 2007)

$1.64

$1.70

437,978

413,780

987,569

307,788

222,928

78,349

100%

100%

100%

100%

100%

100%

TSR Hurdle – 51st–<75th 
percentile

There is no vesting until the 51st percentile, at which point 52% vests increasing on a linear basis to 100% vesting at 
the 75th percentile. Any unvested Share Rights will be carried over for assessment at subsequent performance periods.

TSR Hurdle – < 51st percentile

All Share Rights will be carried over for assessment at subsequent performance periods.

Vesting Outcome 1st  
Performance Period

Vesting Outcome 2nd  
Performance Period

Vesting Outcome 3rd  
Performance Period

Vesting Outcome 4th  
Performance Period

Vesting Outcome 5th  
Performance Period

58.00%

100%

62.82%

100%

0.00%

0.00%

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1  These grants are within the first performance period and are yet to be tested.

30

long-term incentives will only occur when the Company has 
delivered superior share price and dividend returns to shareholders 
over the performance period. Vesting can only occur when the 
Company outperforms against the companies in the S&P/ASX  
100 index.

For existing unvested LTIP grants to vest, the Company’s relative 
TSR performance over the remainder of the relevant performance 
periods will firstly need to recover its relative performance against 
the companies in the S&P/ASX 100 and then to outperform those 
companies in order to generate superior returns by reversing the 
decline in share price and dividend performance of recent times. 

4. relationsHip Between companY performance  
anD remUneration

The short-term and long-term incentive components of the 
remuneration strategy reward achievement against Company and 
individual performance measures over short-term and long-term 
timeframes.

The graph below shows the Total Shareholder Return (‘TSR’) 
performance of BlueScope Steel compared to the performance  
of the S&P/ASX 100 for the eight-year period to 30 June 2010.  
The TSR Index for BlueScope Steel as at 30 June 2010 was  
126.68 compared to 190.50 for the S&P/ASX 100.

The use of a relative TSR measure as the Company’s performance 
hurdle for the Long Term Incentive Plan ensures that vesting of  

BLUESCOPE STEEL LIMITED
TOTAL SHAREHOLDER RETURN INDEX COMPARED TO S&P/ASX 100
15/7/02 to 30/6/10  Source: RBS

600

500

400

300

200

100

0

J
u
n
e
2
0
0
2

D
e
c
2
0
0
2

J
u
n
e
2
0
0
3

D
e
c
2
0
0
3

J
u
n
e
2
0
0
4

D
e
c
2
0
0
4

J
u
n
e
2
0
0
5

D
e
c
2
0
0
5

J
u
n
e
2
0
0
6

D
e
c
2
0
0
6

J
u
n
e
2
0
0
7

D
e
c
2
0
0
7

J
u
n
e
2
0
0
8

D
e
c
2
0
0
8

J
u
n
e
2
0
0
9

D
e
c
2
0
0
9

J
u
n
e
2
0
1
0

BlueScope Steel – TOT Return IND

S&P/ASX 100 – TSR (Rebased)

31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

An analysis of other Company performance and performance-related remuneration data relating to the nominated  
senior corporate executives set out in Section 3 over the same period is set out below.

Bluescope steel performance analysis

measure

Share Price

Change in Share Price ($)

Change in Share Price (%)

Dividend per Share:

  Ordinary (cents)

  Special (cents)

Earnings per Share (cents)1

reporteD

NPAT $ million

% movement

EBIT $ million

% movement

EBITDA $ million

% movement

unDerlying

NPAT $ million

% movement

EBIT $ million

% movement

EBITDA $ million

% movement

30 June 
2004

30 June 
2005

30 June 
2006

30 June 
2007

30 June 
2008

30 June 
2009

30 June 
2010

$6.74

$3.02

81.2

30

10

77.8

$584

–

$818

–

$8.23

$1.49

22.1

42

20

134

$982

68.2 

$1,388

69.7 

$1,105

$1,696

–

53.5 

$578

–

$822

–

$1,129

95.3 

$1,559

89.7 

$7.95

-$0.28

-3.4

44

0

47.9

$338

-65.6

$556

-59.0

$850

-49.9

$555

-50.8

$840

-46.1

$1,109

$1,856

–

67.3 

$1,127

-39.3

$10.34

$2.39

30.1

47

0

95.3

$686

103.0

$1,099

97.7

$1,423

67.4

$11.34

$1.00

9.7

49

0

80.1

$596

-13.1

$1,063

-3.3

$1,420

-0.2

$643

15.9 

$816

26.9 

$1,057

$1,273

25.8 

20.5 

$1,374

$1,630

21.9 

18.7 

$2.53

-$8.81

-77.7

5

0

-7.1

-$66

-111.1

$15

-98.6

$380

-73.2

$56

-93.1

$171

-86.6

$536

-67.1

$2.10

-$0.43

-17.0

5

0

6.9

$126

-290.9

$240

1,500.0

$590

55.3

$113

101.8

$255

49.1

$605

12.9

change 
increase from 
30/6/04 to 
30/6/10

-$4.64

-68.8

N/A

N/A

N/A

-$458

-78.4

-$578

-70.7

-$515

-46.6

-$465

-80.4

-$567

-69.0

-$504

-45.4

Note: From 1 July 2004 financial information is based on International Financial Reporting Standards (IFRS).
1  Prior period earnings per share has been restated for the bonus element of the one for one share rights issue undertaken in May and June 2009 using a factor of 1.21.

4.1 performance-related remuneration analysis

In setting financial targets, the Board takes a number of factors  
into account, including market consensus on future earnings, 
forecast movements in steel prices, exchange rate and other 
external factors likely to impact financial performance. The Board 
aims to align executive remuneration to business outcomes and 
shareholder experience.

No short-term incentive payments were made for the year ended  
30 June 2009 although many employees had achieved their 
non-financial targets during the year. The graph below shows the 
actual STI outcomes against target for the Executive Leadership 
Team over the past seven years overlaid against the changes  

to Group Underlying NPAT over the same period. This clearly 
illustrates the relationship between Company performance and 
awards made under the STI Plan and demonstrates that the  
STI awards payable to executives reflect the financial results  
for the year and overall Company performance.  

For 2010, demanding non-financial objectives were achieved to 
deliver immediate and long-term value to shareholders. These 
included cost savings of $526 million, balance sheet and liquidity 
initiatives, and improved performance in the Asian segment. 
Notwithstanding these achievements, STI payments will be  
below target, reflecting the Company’s financial performance.

relationsHip Between sti awarDs 
anD GroUp performance

group underlying npat ($ million)

target sti payout %

actual sti payout %

%

150

100

50

0

P
M
K
o
t

i

t
u
o
d
a
p
I
T
S

t
e
g
r
a
t

f
o
e
g
a
t
n
e
c
r
e
P

$M
1200

1000

800

600

400

200

0

Actual STI

Target STI

04

05

06

07

08

09

10

)
n
o

i
l
l
i

m
$
(
T
A
P
N
g
n
i
y
l
r
e
d
n
u
p
u
o
r
G

32

33

 
 
 
 
 
 
 
 
 
 
 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

5. specific remUneration Details

5.1  Key management personnel – Directors’ remuneration

Details of the audited remuneration for the year ended 30 June 2010 for each Non-Executive Director of BlueScope Steel are set out in the 
following table.

5.2  Key management personnel – executives’ (including managing Director and chief executive officer’s) remuneration

The Key Management Personnel of BlueScope Steel Limited include those members of the Executive Leadership Team who have the authority 
and responsibility for planning, directing and controlling the activities of the Company. These executives also represent the five most highly 
remunerated executives within the organisation.

The following table shows the current composition of the Executive Leadership Team, who all held their positions during the year.

name

Directors – current 

G J Kraehe

R J McNeilly

D J Grady

H K McCann

Y P Tan

D B Grollo

K A Dean 

total 2010

total 2009

 short-term employee benefits

Fees
$

non-monetary 
$

sub-total 
$

post-employment
benefits1
$

 450,000 

 450,000 

 260,000 

 260,000 

 188,000 

 188,000 

 181,000 

 196,000 

 196,000 

 196,000 

 181,000 

 172,554 

 195,450 

 30,631 

 12,362 

 14,413 

 –   

–

–

–

–

–

–

–

–

–

–

–

 462,362 

 464,413 

 260,000 

 260,000 

 188,000 

 188,000 

 181,000 

 196,000 

 196,000 

 196,000 

 181,000 

 172,554 

 195,450 

 30,631 

 14,461 

 13,745 

 14,461 

 13,745 

 14,461 

 13,745 

 14,461 

 13,745 

 14,461 

 13,745 

 14,461 

 13,745 

 14,461 

 2,326 

year

2010

2009

2010

2009

2010

2009

2010

2009

2010

2009

2010

2009

2010

2009

total 
$

 476,823 

 478,158 

 274,461 

 273,745 

 202,461 

 201,745 

 195,461 

 209,745 

 210,461 

 209,745 

 195,461 

 186,299 

 209,911 

 32,957 

 1,651,450 

 1,493,185 

 12,362 

 14,413 

 1,663,812 

 1,507,598 

 101,227 

 84,796 

 1,765,039 

 1,592,394 

1  Post-employment benefits relate to superannuation arrangements.

Key management personnel

current Kmp

position

P F O’Malley

N H Cornish

Managing Director and Chief Executive Officer

Chief Executive, Australian & New Zealand Steel 
Manufacturing Businesses

M R Vassella

President, North America

P E O’Keefe

I R Cummin

Chief Executive, Australian Coated & Industrial Markets

Executive General Manager, People and Organisation 
Performance

M G Barron

Chief Legal Officer and Company Secretary

S R Elias

S Dayal

Chief Financial Officer

Chief Executive, Asia

K A Mitchelhill

Chief Executive, Australian Distribution & Solutions

Dates executive leadership team  
position held during year ended 30 June 2010

1 July 2009 – 30 June 2010

1 July 2009 – 30 June 2010

1 July 2009 – 30 June 2010

1 July 2009 – 30 June 2010

1 July 2009 – 30 June 2010

1 July 2009 – 30 June 2010

1 July 2009 – 30 June 2010

1 July 2009 – 30 June 2010

1 July 2009 – 30 June 2010

The audited information contained in the following tables represent the annual remuneration for the year ended 30 June 2010 for  
the Key Management Personnel – Executives.

The aggregate remuneration of the Key Management Personnel – Executives of the Company is set out below.

Short-term employee benefits1

Post-employment benefits

Other long-term benefits

Termination benefits

Share-based payments

total

2010  
$

2009  
$

10,898,772 

    8,409,538  

412,329 

72,432 

          –  

530,027 

243,320 

          –  

2,253,122 

2,002,370 

13,636,655 

         11,185,255 

1  This includes base salary, annual leave accruals, non-monetary benefits, superannuation received as cash allowance and bonus payments.

34

35

 
       
 
 
 
 
 
 
 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

The remuneration of each member of the Key Management Personnel – Executives of the Company is set out in the following tables:

Kmp remuneration

name

executive Director
P F O'Malley 5

Kmp executives – current
N H Cornish

M R Vassella 6

P E O'Keefe

I R Cummin

M G Barron

S R Elias

S Dayal6, 7, 8

K A Mitchelhill 7, 8, 9

total 2010
total 2009

year

2010
2009

2010
2009
2010
2009
2010
2009
2010
2009
2010
2009
2010
2009
2010
2009
2010
2009

short-term employee benefits

share-based payments

salary and 
fees 
$

movement in
annual leave
provision1
$

Bonus 
$

non- 
monetary 
$

other 2
$

sub-total 
$

post-employment
benefits3
$

other long-term
employee
benefits4
$

termination  
benefits 
$

shares  
and units 
$

options  
and rights 
$

% of remuneration 
that is performance
related10
%

total
$

1,680,000
1,666,667

752,500
743,750
725,792
723,333
551,250
546,875
556,400
550,334
556,400
550,334
645,000
637,500
630,000
693,000
718,769
842,167
6,816,111
6,953,960

-32,308
-10,178

26,049
-74,918
-22,470
26,114
-4,241
8,890
-23,540
-13,026
-23,540
7,284
7,442
7,164
16,751
20,934
10,614
22,923
-45,243
-4,813

806,400
0

940
60,878

302,505
0
310,800
0
198,450
0
221,336
0
221,336
0
256,581
0
378,000
0
306,600
0
3,002,008
0

0
0
425,021
889,009
0
0
0
0
0
0
0
0
68,378
167,335
71,570
42,756
565,909
1,159,978

204,526
183,333

0
0
78,694
51,267
46,191
26,563
8,066
0
37,620
0
62,551
39,250
42,367
0
79,972
0
559,987
300,413

2,659,558
1,900,700

1,081,054
668,832
1,517,837
1,689,723
791,650
582,328
762,262
537,308
791,816
557,618
971,574
683,914
1,135,496
881,269
1,187,525
907,846
10,898,772
8,409,538

30,674
50,000

123,410
89,250
22,917
50,000
30,984
50,000
69,830
77,047
40,276
77,047
27,749
50,000
45,833
44,100
20,656
42,583
412,329
530,027

41,999
47,986

-79,592
58,362
18,500
51,443
13,781
15,028
13,911
18,607
13,911
19,963
16,125
16,841
15,750
7,639
18,047
7,451
72,432
243,320

0
0

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

136,826
168,000

0
59,974
116,128
253,020
0
0
0
44,552
0
0
0
0
16,067
7,810
19,833
8,154
288,854
541,510

825,343
621,586

265,638
281,529
154,351
92,451
120,930
74,819
199,738
211,972
120,838
74,296
139,735
85,781
63,283
9,107
74,412
9,319
1,964,268
1,460,860

3,694,400
2,788,272

1,390,510
1,157,947
1,829,733
2,136,637
957,345
722,175
1,045,741
889,486
966,841
728,924
1,155,183
836,536
1,276,429
949,925
1,320,473
975,353
13,636,655
11,185,255

44.2
22.3

40.9
24.3
25.4
4.3
33.4
10.4
40.3
23.8
35.4
10.2
34.3
10.3
34.6
1.0
28.9
1.0

1  Negative movement in annual leave provision indicates leave taken during the year exceeded leave accrued. The reduction in annual leave balances has been  

a key initiative to reduce employment costs, with members of the ELT setting an example.

2  Due to changes in the superannuation legislation resulting in maximum contribution levels, members of the Defined Contribution Division can elect to receive  

a proportion of their superannuation as a cash allowance.

3  Post-employment benefits relate to superannuation arrangements. There are no other post-employment benefits.
4  This shows movement in long service leave benefits during the year.
5  Non-monetary includes executive health check.
6  Non-monetary includes benefits provided under the Company’s international assignment policy, e.g. accommodation, tax equalisation and medical coverage.
7  KMP appointed to ELT during year ended 30 June 2009. Amounts disclosed for year ended 30 June 2009 are for part year only.
8  Disclosed amounts include negotiated sign-on arrangements for year ended 30 June 2009.
9  Non-monetary includes relocation expenses.
10  the % of remuneration that is performance related recognises sti payouts at below target. lti is based on accounting values rather than 

the amounts actually received.

36

37

 
 
 
 
 
 
 
 
 
 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

5.3  cash Bonuses

5.4  share rights Holdings

For the year ended 30 June 2010, below-target STI payments will be made, resulting in outcomes for executives averaging less than  
50% of the maximum STI. Eligibility to receive a bonus is subject to the terms and conditions of the plan, including a minimum of six months 
performance during the plan year and employment during the period is not terminated for resignation or performance-related reasons.

Under the Company’s Short Term Incentive Plan each executive can earn between 0% and 150% (maximum) of the STI target award.  
The table below shows the STI opportunity, actual percentage outcome achieved and percentage forfeited for the year ended 30 June 2010. 

name 

executive Director

P F O’Malley

Kmp executives – current

N H Cornish

M R Vassella

P E O'Keefe

I R Cummin

M G Barron

S R Elias

S Dayal

K A Mitchelhill

target of  
annual base pay 
%

actual sti as a % of maximum  
sti for year ended 30 June 2010 
%

% of maximum sti forfeited for 
year ended 30 June 2010   
%

80

60

60

60

60

60

60

60

60

40 

45 

47 

40 

44 

44 

44 

67 

47 

60

55

53

60

56

56

56

33

53

Share Rights granted, exercised and forfeited by the Key Management Personnel during the year ended 30 June 2010 were as follows:

Value of share rights Holdings

remuneration 
consisting of
share rights1
%

value of share 
rights granted 
during the year  
at grant date2
$

value of share 
rights exercised
during the year  
$

value of share 
rights at lapse
date, that lapsed
during the year 
$

total value  
of share rights  
granted, exercised 
and lapsed  
during the year
$

43

26

20

28

26

28

27

24

27

1,581,000

365,500

359,431

267,750

270,249

270,249

313,293

306,000

354,569

–

–

–

–

–

–

–

–

–

–

1,581,000

–

–

–

–

–

–

–

–

365,500

359,431

267,750

270,249

270,249

313,293

306,000

354,569

name

executive Director

P F O’Malley

Kmp executives – current

N H Cornish

M R Vassella

P E O'Keefe

I R Cummin

M G Barron

S R Elias

S Dayal

K A Mitchelhill

1  This figure is calculated on the value of share rights awarded in the year ended 30 June 2010 as a percentage of the total value of all remuneration received in that same year.
2   External valuation advice from PricewaterhouseCoopers Securities Limited has been used to determine the value of share rights awarded in the year ended 30 June 2010.   

The valuation has been made using the Black-Scholes Option Pricing Model (BSM) that includes a Monte Carlo simulation analysis.

The Share Rights awarded to executives under the September 2006 Award were tested after the first (31 August 2009) and second  
(28 February 2010) performance periods and no vesting occurred. They will be tested after the conclusion of the third performance period  
on 31 August 2010.

Details of the audited Share Rights holdings for year ended 30 June 2010 for the Key Management Personnel are set out in the  
following table. Refer to the Summary Table of Long Term Incentive Plan Awards (on page 30) for details with respect to fair values,  
exercise price and key dates.

38

39

 
 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

share rights holdings for the financial year ended 30 June 2010

The table below sets out the details of each specific share right tranche and awards granted and vested during the year ended  
30 June 2010 for each KMP.

share rights award summary

Balance  
at 30 June 
2009

granted in  
year ended  
30 June  
2010

exercised
 in year 
ended  
30 June
 2010 1

lapsed in 
year  
ended  
30 June  
2010

vested 
and not yet 
exercised  
in year ended  
30 June 2010

Balance  
at 30 June 
2010

unvested
 at 30 June 
2010

total share 
rights vested 
in year ended 
30 June 2010

2010

executive Director
P F O’Malley

Kmp executives – current
N H Cornish 
M R Vassella
P E O’Keefe 
I R Cummin 
M G Barron 
S R Elias 
S Dayal 
K A Mitchelhill

      547,511 

      930,000 

              –   

              –   

   1,477,511 

              –       1,477,511 

              –   

2010

178,810 
      103,328 
        92,039 
      134,459 
      130,159 
        93,179 
        45,400 
        55,250  

          215,000 
      211,430 
      157,500 
      158,970 
      158,970 
      184,290 
      180,000 
      208,570  

    –
        –  
        –  
    – 
    – 
        – 
        –  
        –  

–
–
–
–
–
–
–
– 

393,810 
      314,758 
      249,539 
      293,429 
      289,129 
      277,469 
      225,400 
      263,820  

–
–
–
–
–
–
–
– 

         393,810 
      314,758 
      249,539 
      293,429 
      289,129 
      277,469 
      225,400 
      263,820  

    –
–
–
–
–
–
–
– 

executive Director
P F O'Malley

Kmp executives – current
N H Cornish

1 The number of shares issued is equal to the number of rights exercised and no amount was paid or remains unpaid for each share issued.

share rights holdings for the financial year ended 30 June 2009

Balance  
at 30 June 
2008

granted in 
year ended 
30 June  
2009

exercised
 in year 
ended  
30 June
 20091

lapsed in 
year  
ended  
30 June  
2009

vested 
and not yet 
exercised  
in year ended  
30 June 2009

Balance  
at 30 June 
2009

unvested
 at 30 June 
2009

total share 
rights vested 
in year ended 
30 June 2009

      352,153 

      246,358 

        51,000 

              –   

      547,511 

              –          547,511 

        51,000 

190,900 
        47,320 
        50,317 
      144,952 
      139,966 
        44,362 
              –   
              –     

56,954 
        56,008 
        41,722 
        42,112 
        42,112 
        48,817 
        45,400 
        55,250   

        69,044 
–   
              –   
        52,605 
        51,919 
              –   
              –   
              –   

–
–
–
–
–
–
–
– 

178,810 
      103,328 
        92,039 
      134,459 
      130,159 
        93,179 
        45,400 
        55,250   

–
–
–
–
–
–
–
– 

178,810 
      103,328 
        92,039 
      134,459 
      130,159 
        93,179 
        45,400 
        55,250   

        69,044 
              –   
              –   
        52,605 
        51,919 
              –   
              –   
              –    

2009

executive Director
P F O’Malley

Kmp executives – current
N H Cornish 
M R Vassella
P E O’Keefe 
I R Cummin 
M G Barron 
S R Elias 
S Dayal2 
K A Mitchelhill2

1  The number of shares issued is equal to the number of rights exercised and no amount was paid or remains unpaid for each share issued.
2  Appointed to Executive Leadership Team during the year. 

M R Vassella

P E O'Keefe2

I R Cummin

M G Barron2

S R Elias

S Dayal

K A Mitchelhill

number of 
share rights 
awarded

Date of  
grant

% vested in  
year ended  
30 June 2010

% Forfeited  
in year  
ended  
30 June 2010

share  
rights yet  
to vest

Financial  
year  
in which 
awards  
may vest

value of share  
rights not vested  
30 June 20101

$ min

$ max

 70,100 
 231,053 
 246,358 
 930,000 

 70,100 
 51,756 
 56,954 
 215,000 
 47,320 
 56,008 
 211,430 
 11,500 
 38,817 
 41,722 
 157,500 
 53,900 
 38,447 
 42,112 
 158,970 
 49,600 
 38,447 
 42,112 
 158,970 
 44,362 
 48,817 
 184,290 
 45,400 
 180,000 
 55,250 
 208,570

18-Nov-06
14-Nov-07
28-Nov-08
30-Nov-09

18-Nov-06
05-Nov-07
28-Nov-08
30-Nov-09
05-Nov-07
28-Nov-08
30-Nov-09
18-Nov-06
05-Nov-07
28-Nov-08
30-Nov-09
18-Nov-06
05-Nov-07
28-Nov-08
30-Nov-09
18-Nov-06
05-Nov-07
28-Nov-08
30-Nov-09
05-Nov-07
28-Nov-08
30-Nov-09
28-Nov-08
30-Nov-09
28-Nov-08
30-Nov-09

 –   
 –   
 –   
 –   

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

 –   
 –   
 –   
 –   

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

 70,100 
 231,053 
 246,358 
 930,000 

 70,100 
 51,756 
 56,954 
 215,000 
 47,320 
 56,008 
 211,430 
 11,500 
 38,817 
 41,722 
 157,500 
 53,900 
 38,447 
 42,112 
 158,970 
 49,600 
 38,447 
 42,112 
 158,970 
 44,362 
 48,817 
 184,290 
 45,400 
 180,000 
 55,250 
 208,570

2011
2011
2012
2013

2011
2011
2012
2013
2011
2012
2013
2011
2011
2012
2013
2011
2011
2012
2013
2011
2011
2012
2013
2011
2012
2013
2012
2013
2012
2013

 –   
 –   
 –   
 –   

 387,653 
1,483,360 
 404,027 
 1,581,000 

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

 387,653 
 329,686 
 93,405 
 365,500 
 301,428 
 91,853 
 359,431 
 63,595 
 247,264 
 68,424 
 267,750 
 298,067 
 244,907 
 69,064 
 270,249 
 274,288 
 244,907 
 69,064 
 270,249 
 282,586 
 80,060 
 313,293 
 74,456 
 306,000 
 90,610 
 354,569

40

41

1  External valuation advice from PricewaterhouseCoopers Securities Limited has been used to determine the value of Share Rights held by KMP at 30 June 2010.
2  Award granted 2006 prior to appointment to Executive Leadership Team. 

         
          
               
                  
                
               
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

5.5  shares awarded as remuneration

In the year ended 30 June 2008 a number of senior executives were awarded shares under the Special Share Retention Plan. Some of those 
shares vested in the year ended 30 June 2010.

5.6  share Holdings in Bluescope steel limited

The following table details the shares held by Key Management 
Personnel as well as any related-party interests in BlueScope Steel 
Limited as at 30 June 2010.

5.7  managing Director and chief executive officer – outline 
of employment contract

Paul O’Malley was appointed to the position of Managing Director 
and Chief Executive Officer effective from 1 November 2007.

share award summary

2010

executive Director

P F O’Malley

Kmp executives – current

N H Cornish

M R Vassella

P E O'Keefe

I R Cummin

M G Barron

S R Elias

S Dayal2

K A Mitchelhill2

number of
shares
awarded

Date of  
grant

% vested  
in year ended  
30 June 2010

% forfeited  
in year ended  
30 June 2010

shares  
yet to vest

Financial 
year in 
which 
awards  
may vest

value of shares  
not vested  
30 June 20101

$ min

$ max

 15,000 

06-Aug-07

 17,000 

06-Aug-07

 18,000 

06-Aug-07

 –  

 –  

25,000 

03-Aug-07

 32,000 

01-Sep-07

–

 –  

 –  

 –  

–

 –  

 –  

 –  

 20,000 

10-Mar-09

 25,000

27-Feb-09

–

–

–

 –   

 –  

100

–

 –   

 –   

 –   

 –  

–

–

–

–

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 – 

15,000

17,000 

18,000

 –  

 25,000 

–

 –  

 –  

 –  

 –  

2011

2012

2013

 –  

 2011 

–

–

 –  

 –  

 –  

–

–

–

 –  

 –  

 –  

 –  

 –  

 –  

 –  

159,600 

180,880 

 191,520 

 –  

 266,000 

–

 –  

 –  

 –  

 –  

 20,000 

       2012 

 –          48,200 

 25,000

 2012

–

 59,500

1  Share price at grant date has been used to determine the value of shares held by KMP at 30 June 2010.
2  Granted on appointment to BlueScope Steel.   

share Holdings1 in Bluescope steel limited

ordinary 
shares  
held as at  
30 June  
2010

ordinary 
shares  
held as at  
30 June  
2009

 286,276
1,321,502
128,382
152,720
157,116
128,156
26,624 

 286,276 
1,321,502 
128,382 
152,720 
157,116 
128,156 
11,624  

227,613

227,613 

 68,584
57,303
15,303
338,292
191,924
– 
20,000
77,666 

 68,584 
57,303 
15,303 
338,292 
191,924 
–   
20,000 
77,666  

name

non-executive Directors – current
G J Kraehe
R J McNeilly
D J Grady
H K McCann
Y P Tan
D B Grollo
K A Dean

executive Director
P F O’Malley

Kmp executives – current
N H Cornish
M R Vassella
P E O’Keefe
I R Cummin
M G Barron
S R Elias
S Dayal
K A Mitchelhill

1  lncluding related-party interests.

Mr O’Malley’s current annual base pay is $1,680,000. This has not 
changed since 1 September 2008.

Remuneration is reviewed annually in accordance with the Board’s 
senior executive salary review policy. In addition, Mr O’Malley is 
eligible to participate in the Short Term Incentive Plan and, subject 
to shareholder approval, Long Term Incentive Plan awards.

In a year where financial performance was adversely affected by 
the economic downturn, the Managing Director and Chief Executive 
Officer received no payment for financial outcomes. His strong 
leadership in cost reduction, financial restructuring and driving the 
strategic initiatives of Global PEB and Asian restructure resulted 
in an STI bonus of $806,400 which is 40% of his maximum total 
bonus available.

Upon appointment Mr O’Malley was provided with 50,000 
BlueScope Steel Limited shares (purchased on-market) to be held 
subject to certain restrictions. Some or all of these shares will be 
forfeited by Mr O’Malley if his employment with BlueScope Steel  
is terminated within the restriction period specified, other than as  
a result of fundamental change in his employment terms.

The employment of Mr O’Malley may be terminated in the 
following circumstances:

—	by notice: on six months’ notice by either party. If BlueScope Steel 
terminates Mr O’Malley’s employment by notice, it may provide 
payment in lieu of notice and must make an additional payment  
of 12 months’ annual base pay.

—	with cause: immediate termination by BlueScope Steel if, among 
other things, Mr O’Malley wilfully breaches his Service Contract,  
is convicted of various offences for which he can be imprisoned  
or is disqualified from managing a corporation, or engages in 
conduct which is likely to adversely impact the reputation of 
BlueScope Steel. In this circumstance, Mr O’Malley will be  
entitled to his annual base pay up to the date of termination.

—	illness or disablement: BlueScope Steel may terminate 

Mr O’Malley’s employment if he becomes incapacitated by physical 
or mental illness, accident or any other circumstances beyond his 
control for an accumulated period of six months in any 12-month 
period and, in this circumstance, will make payment of six months’ 
notice based on annual base pay.

—	fundamental change: Mr O’Malley may resign if a fundamental 
change in his employment terms occurs and within three months 
of the fundamental change Mr O’Malley gives notice to BlueScope 
Steel. In this event, the Company will provide Mr O’Malley with 
six months’ notice, or a payment in lieu of that notice, and a 
termination payment of 12 months’ annual base pay.

42

43

 
 
 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

The rules governing the Company’s Long Term Incentive Plan and 
Short Term Incentive Plan will apply to his LTIP and STI awards  
on termination of his employment, including the STI and LTIP  
rules which provide that STI and LTIP awards will be forfeited if  
Mr O’Malley’s employment is terminated for cause. Provision  
has also been made for early vesting (subject to testing) of  
LTIP awards on a change of control.

Mr O’Malley is subject to a 12-month non-compete restriction after 
his employment ceases with BlueScope Steel. Mr O’Malley cannot 
solicit or entice away from BlueScope Steel any supplier, customer 
or employee or participate in a business that competes with 
BlueScope Steel during the 12-month period.

5.8  other Key management personnel – executives

Remuneration and other terms of employment for the disclosed  
Key Management Personnel are formalised in employment 
contracts that can be terminated with notice. Each of these 
agreements provide for an annual review of annual base pay, 
provision of performance-related cash bonuses, other benefits, 
including annual health assessment, and participation, when 
eligible, in the Long Term Incentive Plan. The contracts provide for 
notice of six months for resignation by the executive or termination 
by the Company. In the event of termination by the Company other 
than for cause, a termination payment of 12 months’ pay or the 
Company Redundancy Policy, whichever is the greater, will apply. 

No annual salary reviews have been made to Key Management 
Personnel since September 2008 and as a result there was no 
increase in fixed remuneration for the year ended 30 June 2010. 

Agreements are also in place for Key Management Personnel 
detailing the approach the Company will take with respect to 
payment of their termination payments and with respect to 
exercising its discretion on the vesting of share rights in the  
event of a ‘Change of Control’ of the organisation.

enVironmental reGUlation

The BlueScope Steel Group Health, Safety, Environment and 
Community (‘HSEC’) Policy provides the foundation for the way in 
which the environment is managed at all levels of the organisation. 
The BlueScope Steel Environment Principles and Standards detail 
the requirements for implementation of the policy throughout  
the Company.

An environment compliance system is in operation across the 
Company to promote compliance with all relevant laws. In addition 
to our compliance obligations, the Company has undertaken a range 
of initiatives that focus on five main areas: reducing greenhouse 
gas emissions; reducing pollution to land, air and water; reducing 
waste to landfill; optimisation of material reuse; and recycling and 
conserving energy and fresh water. The reline of Port Kembla’s 
No. 5 Blast Furnace included major projects to reduce fresh water 
usage, reduce water discharged into Allens Creek and reduce 
emissions to air. The furnace was recommissioned in September 
2009. A significant water saving project is being planned for the 
Western Port plant, which is expected to deliver a 65% reduction 
in fresh water use and a 75% reduction in wastewater discharged. 
BlueScope Steel, South East Water and the Victorian Government 
will jointly fund the project. 

BlueScope Steel Group notified relevant authorities of 42 statutory 
non-compliances with environmental regulations during the year 
ended 30 June 2010. During the year the Company did not receive 
any environment-related fines.

energy efficiency and greenhouse gas regulation 

The production of greenhouse gases is inherent in the primary 
chemical process used to produce iron and steel. The opportunities 
to reduce direct emissions from these processes are therefore very 
limited. Despite this, BlueScope Steel is committed to reducing the 
greenhouse gas intensity of its operations. The Company is also 
playing an active role in the global steel industry’s efforts to reduce 
greenhouse gas emissions.

We also believe BlueScope’s steel products will play an integral 
role in reducing society’s greenhouse gas emissions, including as 
components in renewable energy infrastructure (e.g. wind towers; 
gas pipelines; solar power plants), in more sustainable transport 
infrastructure (e.g. trains, buses; lighter, more efficient steel 
products for cars), and in greener, more energy efficient buildings. 
Steel is 100% recyclable and its life is potentially infinite. 

A range of BlueScope Steel’s operations, particularly iron and 
steelmaking in Australasia and the US, are emissions intensive and 
trade exposed, and consequently the Company remains acutely 
aware of the ongoing national and international debate about the 
regulation of greenhouse gas emissions, including carbon taxes  
and emissions trading schemes.  

In Australia, the Federal Government announced in April 2010 
(and subsequently reconfirmed) that consideration of its Carbon 
Pollution Reduction Scheme would be deferred until 2012, implying 
the scheme is unlikely to commence before 2013. In July 2010, the 
Government announced that if re-elected, an interim carbon policy 
will include investment in renewable energy infrastructure, energy 
efficiency measures, and the establishment of a Citizens’ Assembly 
to advise the government. The policy is not expected to impose 
a carbon price directly on the steel industry, though it is likely to 
increase the cost of electricity.

The Victorian Government also announced a new climate change 
policy in July 2010, with a target of a 20 per cent reduction in 
greenhouse gas emissions by 2020, compared to year 2000 levels. 
It is not expected that a carbon price will be imposed directly on 
the steel industry; however, the policy is also likely to lead to an 
increase in electricity costs.

The New Zealand emissions trading scheme (ETS) commenced 
on 1 July 2010. New Zealand Steel is a liable entity and expects 
to be allocated a proportion of permits as an emissions-intensive, 
trade-exposed entity. It is expected to bear some carbon costs from 
suppliers (Scope 3 costs) for which it will not receive allocated 
permits. The New Zealand Government will review the ETS in 
2011, including the arrangements for allocation of permits, and will 
take into account whether comparable carbon regulation has been 
introduced by major trading partners. The company will continue 
to put its view to the government in the lead up to this review that 
the ETS must not impose costs that adversely affect New Zealand 
Steel’s competitiveness. 

BlueScope’s steelmaking plants are world competitive, and around 
half the steel products we make each year in our Australian 
plants are exported. The Company works hard to maintain its 
competitiveness. In contrast, many overseas steelmakers receive 
subsidies and other support to help them export. Policy that 
puts higher costs on us but not on overseas steelmakers risks 
undermining BlueScope’s competitiveness.

Accordingly, the Company has developed eight Greenhouse Policy 
Principles by which it will assess the policies of political parties  
and governments, and advocate policy that minimises any loss  
of competitiveness: 

1)  Reducing greenhouse gas emissions is a global problem that 

requires a global approach.

2)  Australia should adopt policy that achieves emissions targets at 

least cost. Putting a price on carbon which is visible to consumers 
and producers, through a market mechanism (emissions trading  
or carbon tax), is likely to drive least cost abatement.  

3)  The competitiveness and financial viability of Australia’s trade 

exposed steel industry must not be eroded. We cannot place our 
industries at a disadvantage to the rest of the world. Transitional 
measures for trade exposed industries – including the steel industry 
– will be essential for as long as our global competitors (including 
India, China, US, Japan, Korea and Taiwan) do not face comparable 
carbon costs.

4)  A single national carbon policy should be the goal of governments. 
Complementary policy measures adopted by Federal and State 
governments must be effective and least cost, and address 
recognised market failures. These policies must avoid market 
distortions or perverse incentives, overlap and unnecessary 
compliance costs and regulatory burden. 

5)  Revenue raised by a carbon price should be earmarked for 

investment in greenhouse gas abatement and assistance for 
households and industry. Policy should provide incentives  
for research and development and investment in abatement, 
including appropriate recognition for early movers.

6)  Policy must not lead to carbon leakage, by which Australian 

production is simply replaced by foreign production that may,  
in fact, be less carbon efficient. 

7)  Policy should be comprehensive, including all sectors of the 

economy (and imports where appropriate), and be transparent.
8)  Policy must recognise the very long time horizons for investment 
in the steel industry, including for potential next generation lower 
emissions iron and steelmaking technology. 

inDemnification anD insUrance of officers

BlueScope Steel has entered into directors’ and officers’ insurance 
policies and paid an insurance premium in respect of the insurance 
policies, to the extent permitted by the Corporations Act 2001. The 
insurance policies cover former Directors of BlueScope Steel along 
with the current Directors of BlueScope Steel (listed on page 69). 
Executive officers and employees of BlueScope Steel and its related 
bodies corporate are also covered.

44

45

BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

In accordance with Rule 21 of its Constitution, BlueScope Steel to 
the maximum extent permitted by law:

—	must indemnify any current or former Director or Secretary; and
—	may indemnify current or former executive officers,

of BlueScope Steel or any of its subsidiaries, against all liabilities 
(and certain legal costs) incurred in those capacities to a person, 
including a liability incurred as a result of appointment or 
nomination by BlueScope Steel or its subsidiaries as a trustee or  
as a director, officer or employee of another corporation.

The current Directors of BlueScope Steel have each entered 
into an Access, Insurance and Indemnity Deed with BlueScope 
Steel. The Deed addresses the matters set out in Rule 21 of the 
Constitution and includes, among other things, provisions requiring 
BlueScope Steel to indemnify a Director to the extent to which 
they are not already indemnified as permitted under law, and to 
use its best endeavours to maintain an insurance policy covering  
a Director while they are in office and seven years after ceasing  
to be a Director.

The Directors have not included details of the nature of the 
liabilities covered or the amount of the premium paid in respect 
of the directors’ and officers’ liability insurance contract, as (in 
accordance with normal commercial practice) such disclosure is 
prohibited under the terms of the contract.

proceeDinGs on BeHalf of BlUescope steel

As at the date of this report, there are no leave applications or 
proceedings brought on behalf of BlueScope Steel under section 
237 of the Corporations Act 2001. 

roUnDinG of amoUnts

BlueScope Steel is a company of a kind referred to in Class Order 
98/0100, issued by the Australian Securities and Investments 
Commission, relating to the ‘rounding off’ of amounts in the 
Directors’ Report. Amounts in the Directors’ Report have been 
rounded off in accordance with that Class Order to the nearest 
hundred thousand dollars.

aUDitor

Ernst & Young was appointed as auditor for BlueScope Steel at  
the 2002 Annual General Meeting.

aUDitor inDepenDence anD non-aUDit serVices

The Auditor’s Independence Declaration for the year ended 30 June 
2010 has been received from Ernst & Young. This is set out at page 
47 of the Directors’ Report. Ernst & Young provided the following 
non-audit services during the year ended 30 June 2010:

Audit related assurance services

—	$724,124 acquisition related investigating accountants assurance; 
—	$63,749 greenhouse gas emissions related assurance; 

Other services

—	$133,681 taxation compliance services; and
—	$53,906 other advisory services. 

The Directors are satisfied that the provision of these non-audit 
services is compatible with the general standard of independence 
for auditors in accordance with the Corporations Act 2001. The 
nature, value and scope of each type of non-audit service provided 
is considered by the Directors not to have compromised auditor 
independence.

This report is made in accordance with a resolution of the Directors.

aUDitor’s inDepenDence Declaration to tHe  
Directors of BlUescope steel limiteD

In relation to our audit of the financial report of BlueScope Steel 
Limited for the financial year ended 30 June 2010, to the best  
of my knowledge and belief, there have been no contraventions 
of the auditor independence requirements of the Corporations Act 
2001 or any applicable code of professional conduct.

ERNST & YOUNG

B R MEEHAN 
Partner

13 August 2010

g J Kraehe ao 
Chairman

Liability limited by a scheme approved under Professional Standards Legislation

p F o’malley 
Managing Director and Chief Executive Officer

Melbourne 
13 August 2010

46

47

 
BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

corporate GoVernance statement 

introduction

As a global organisation with businesses operating in many 
countries, the BlueScope Steel Group must comply with a range  
of legal, regulatory and governance requirements. 

The Board places great importance on the proper governance  
of the Group. 

The Board operates in accordance with a set of corporate 
governance principles that take into account relevant best practice 
recommendations. These include the Corporate Governance 
Principles and Recommendations of the ASX Corporate Governance 
Council (2nd edition) (‘ASX Principles and Recommendations’). 

The Company complies with each of the recommendations in the 
ASX Principles and Recommendations. A summary of BlueScope 
Steel’s compliance with the recommendations follows, including 
details of specific disclosures required by a recommendation. 

Further information on the Company’s corporate governance  
policies and practices can be found on the Company’s website. 

principle 1 – lay solid foundations for management  
and oversight

The Board has adopted a Charter which sets out, among other 
things, its specific powers and responsibilities and the matters 
delegated to the Managing Director and Chief Executive Officer  
and those specifically reserved for the Board.

A statement of the matters reserved for the Board and the areas 
of delegated authority to senior management is available on the 
Company’s website. 

As part of the Board’s oversight of senior management, all 
Company executives are subject to annual performance review 
and goal planning. This involves evaluation of the executives 
by their immediate superior. Each executive is assessed against 
a range of criteria, including achievement of financial, safety, 
business excellence and strategic goals, and adherence to the 
Company’s values as expressed in ‘Our Bond’. All senior executives 
participated in a performance evaluation on this basis during the 
year ended 30 June 2010.

principle 2 – structure the Board to add value

The Board is structured to bring to its deliberations a range 
of commercial, operational, financial, legal and international 
experience relevant to the Company’s global operations.

Pages 20 to 21 set out the qualifications, expertise and experience  
of each Director in office at the date of this Directors’ Report,  
and their period of office. 

The Board considers all of its Non-Executive Directors to be 
independent. In making this assessment, the Board considers 
whether the Director is free of any business or other relationship 

that could, or could reasonably be perceived to, materially interfere 
with the exercise by the Director of an independent judgement  
in the interests of the Company as a whole.

In determining whether a relationship between the Company 
and a Director is material and would compromise the Director’s 
independence, the Board has regard to all the circumstances of  
the relationship including, where relevant:

—	the proportion of the relevant class of expenses or revenues that 
the relationship represents to both the Company and the Director; 
and

—	the value and strategic importance to the Company’s business 
of the goods or services purchased or supplied by the Company.

Further details regarding the circumstances considered by the  
Board in making assessments of independence are contained  
on the Company’s website under ‘Directors’ Independence Policy‘.

The Board seeks to achieve a Board composition with a balance 
of diverse attributes including skill sets, background, gender, 
geography, and industry experience.

The Board (and Board Committees and individual Directors) may 
obtain independent professional advice, at the Company’s cost, 
in carrying out their responsibilities. Independent advice can be 
obtained without the involvement of the Company’s management, 
where the Board or the Director considers it appropriate to do 
so. Procedures have been adopted by the Board setting out the 
practical steps by which independent advice may be obtained. 

All Non-Executive Directors are members of the Nomination 
Committee. Their attendance at meetings of the Committee are  
set out on page 22.

The Board reviews its effectiveness and the performance of each 
Director regularly.

The Board completed an internal review of its effectiveness in 
August 2010 involving distribution of a questionnaire to Directors 
and senior management. Confidential responses were collated by 
the Company’s auditors and discussed by the Board. The review 
concluded that the Board is functioning well with an appropriate 
mix of skills and experience and that an effective working 
relationship exists among Board members and between Board  
and management.

In addition, each Committee reviews its performance and 
effectiveness periodically through a confidential questionnaire 
completed by members of the Committee and relevant management 
attendees. The results of these reviews are discussed by the 
Committee. Each Board Committee has conducted a review on this 
basis in the last 12 months. A formal review of the performance of 
individual Directors takes place periodically, involving completion 
of an evaluation questionnaire by other Board members, the results 

of which are collated and discussed by the Chairman with the 
Director concerned and by the Board as a whole. In addition, the 
performance of the Chairman and other Directors are reviewed 
regularly through other informal mechanisms such as meeting 
critiques, discussions between Directors and the Chairman, and  
as part of Board and Committee evaluations.

The Nomination Committee has reviewed the performance of 
Directors seeking election in 2010 and endorses their candidature.

principle 3 – promote ethical and responsible decision 
making

The Company welcomes recent changes announced to this 
Principle around diversity disclosures. BlueScope is committed to 
building a diverse workforce and considers that diversity (including 
gender diversity) is a key priority contributing to the success of 
our business. In addition to programs currently in place and others 
which are being developed to promote diversity, the Company’s 
policies and disclosures will be developed consistent with the 
requirements of the ASX Principles and Recommendations.

The Company has a set of values known as ‘Our Bond’ and a 
‘Guide to Business Conduct’, which provides an ethical and legal 
framework for all employees. The Guide defines how the BlueScope 
Steel Group relates to its customers, employees, shareholders and 
the community. Information relating to the Guide and ‘Our Bond’ is 
available on the Company’s website.

In addition, the Board has established a Securities Trading Policy 
which governs dealing in the Company’s shares and derivative 
securities. A summary of the policy is available on the Company’s 
website.

principle 4 – safeguard integrity in financial reporting

The Board has established an Audit and Risk Committee which 
assists the Board in the effective discharge of its responsibilities  
for financial reporting, internal controls, risk management, internal 
and external audit, and insurance (with the exception of directors’ 
and officers’ liability insurance). The Committee’s Charter is set  
out in full on the Company’s website.

Separate discussions are held with the external and internal 
auditors without management present.

The composition and structure of the Audit and Risk Committee 
complies with the requirements of the ASX Principles and 
Recommendations.

The names of the members of the Audit and Risk Committee  
and their attendance at meetings of the Committee are set out  
on page 22 of this Directors’ Report. The qualifications of the 
members are set out on pages 20 to 21.

principle 5 – make timely and balanced disclosure

The Company is subject to continuous disclosure obligations  
under the ASX Listing Rules and Australian corporations legislation. 
Subject to limited exceptions, the Company must immediately notify 
the market, through ASX, of any information that a reasonable 
person would expect to have a material effect on the price or value 
of its securities. As part of its continuous disclosure responsibilities, 
the Company has established market disclosure protocols to 
promote compliance with these requirements and to clarify 
accountability at a senior executive level for that compliance.

A summary of the Company’s Continuous Disclosure Policy is 
included on the Company’s website.

principle 6 – respect the rights of shareholders

Respecting the rights of shareholders is of fundamental 
importance to the Company and a key element of this is how we 
communicate with our shareholders. In this regard, the Company 
recognises that shareholders must receive high-quality relevant 
information in a timely manner in order to be able to properly and 
effectively exercise their rights as shareholders. The Company’s 
communications policy is summarised on the Company’s website. 

principle 7 – recognise and manage risk

The Board has required management to design and implement 
a risk management and internal control system to manage the 
Company’s material business risks and management has reported 
that those risks are being managed effectively. 

For the annual and half-year accounts released publicly, the  
Board has received assurance from the Managing Director and 
Chief Executive Officer and the Chief Financial Officer that, in  
their opinion:

—	the financial records of the Group have been properly maintained; 
—	the financial statements and notes required by accounting 

standards for external reporting: 
(i)  give a true and fair view of the financial position and 

performance of the Company and the consolidated BlueScope 
Steel Group; and

(ii) comply with the accounting standards (and any further 

requirements in the Corporations Regulations) and applicable 
ASIC Class Orders; and

—	the above representations are based on a sound system of 

risk management and internal control and that the system is 
operating effectively in all material respects in relation to  
financial reporting risks. 

Information relating to the Company’s policies on risk oversight 
and management of material business risks is available on the 
Company’s website.

48

49

BLUESCOPE STEEL LIMITED DIRECTORS’ REPORT

concise financial report 30 JUne 2010

principle 8 – remunerate fairly and responsibly

The Remuneration Report (on pages 23 to 44) sets out details of  
the Company’s policy and practices for remunerating Directors,  
key management personnel and senior executives. 

The names of the members of the Remuneration and Organisation 
Committee and their attendance at meetings of the Committee are 
set out on page 22. 

Information relating to:

—	the role, rights, responsibilities and membership requirements for 

the Remuneration and Organisation Committee; and

—	the Company’s Securities Trading Policy, which prohibits entering 

into transactions in associated products that limit the economic risk 
of participating in unvested entitlements under any equity-based 
remuneration schemes;

is also available on the Company’s website.

Other than superannuation, there are no schemes for retirement 
benefits for Non-Executive Directors.

all information referred to in this corporate governance 
statement as being on the company’s website is included 
under the ‘responsibilities/corporate governance’ section  
of the website.

50

BLUESCOPE STEEL LIMITED  
statement of compreHensiVe income for tHe Year enDeD 30 JUne 2010

consoliDateD

revenue from continuing operations
Other income
Changes in inventories of finished goods and work in progress
Raw materials and consumables used
Employee benefits expense
Depreciation and amortisation expense
Impairment of non-current assets
Freight on external despatches
External services
Finance costs
Other expenses
Share of net profits (losses) of associates and joint venture partnerships  
accounted for using the equity method
profit (loss) before income tax

Income tax (expense) benefit
Profit (loss) from continuing operations

Profit from discontinued operations after income tax
net profit (loss) for the year

other comprehensive income
Gain (loss) on cash flow hedges taken to equity 
(Gain) loss on cash flow hedges transferred to inventory
Net gain (loss) on hedges of subsidiaries
Exchange differences on translation of foreign operations
Actuarial gain (loss) on defined benefit superannuation plans
Income tax on items of other comprehensive income
other comprehensive income for the year

total comprehensive income for the year

Profit (loss) is attributable to:
   Owners of BlueScope Steel Limited
   Non-controlling interests

Total comprehensive income is attributable to:
   Owners of BlueScope Steel Limited
   Non-controlling interests

earnings per share for profit (loss) from continuing operations  
attributable to the ordinary equity holders of the company
Basic earnings per share
Diluted earnings per share

earnings per share for profit (loss) attributable to the ordinary  
equity holders of the company
Basic earnings per share
Diluted earnings per share

The above statement of comprehensive income should be read in conjunction with the accompanying notes.

notes

5

6

8
8

8
8

2010   
$m

8,623.1
11.4
100.5
(4,963.2)
(1,526.0)
(349.8)
(0.1)
(544.5)
(917.3)
(112.1)
(254.6)

62.9

130.3

3.5
133.8

5.7
139.5

(0.5)
–
(11.1)
(17.5)
(33.0)
14.7
(47.4)

92.1

126.0
13.5
139.5

77.7
14.4
92.1

cents

6.6
6.6

cents

6.9
6.9

2009   
$m

10,328.7
60.5
25.0
(6,236.9)
(1,695.4)
(364.7)
(69.8)
(565.8)
(1,068.9)
(134.4)
(349.3)

(56.3)

(127.3)

48.2
(79.1)

12.3
(66.8)

(3.8)
(1.3)
(46.0)
224.3
(103.6)
91.9
161.5

94.7

(66.4)
(0.4)
(66.8)

84.2
10.5
94.7

Cents

(8.5)
(8.5)

Cents

(7.1)
(7.1)

51

 
BLUESCOPE STEEL LIMITED 2010 CONCISE FINANCIAL REPORT 

BLUESCOPE STEEL LIMITED  
statement of financial position as at 30 JUne 2010

BLUESCOPE STEEL LIMITED  
statement of cHanGes in eQUitY for tHe Year enDeD 30 JUne 2010

assets
current assets
Cash and cash equivalents
Receivables
Inventories
Other

Non-current assets classified as held for sale

Total current assets

non-current assets
Receivables
Inventories
Investments accounted for using the equity method
Property, plant and equipment
Deferred tax assets
Intangible assets
Other

Total non-current assets
total assets

liaBilities
current liabilities
Payables
Interest bearing liabilities
Current tax liabilities
Provisions
Deferred income
Derivative financial instruments

Total current liabilities

non-current liabilities
Payables
Interest bearing liabilities
Deferred tax liabilities
Provisions
Retirement benefit obligations
Deferred income

Total non-current liabilities
total liabilities
net assets

equity
Contributed equity
Reserves
Retained profits
Parent entity interest
Non-controlling interest
total equity

The above statement of financial position should be read in conjunction with the accompanying notes.

52

consoliDateD

2010
$m

2009
$m

251.4
1,169.5
1,762.5
66.9
3,250.3
14.9

3,265.2

29.1
66.8
248.4
4,258.3
84.9
1,041.1
3.8

5,732.4
8,997.6

1,111.6
140.9
7.4
408.8
132.1
0.5

1,801.3

8.5
853.0
134.3
210.2
230.1
4.5

1,440.6
3,241.9
5,755.7

4,032.4
(118.4)
1,747.3
5,661.3
94.4
5,755.7

369.2
976.8
1,628.9
54.4
3,029.3
28.8

3,058.1

36.4
72.9
262.4
4,261.6
79.5
1,089.4
4.3

5,806.5
8,864.6

939.8
236.7
2.7
392.3
108.6
–

1,680.1

19.9
888.2
143.2
209.3
260.6
–

1,521.2
3,201.3
5,663.3

4,032.6
(104.8)
1,651.7
5,579.5
83.8
5,663.3

consoliDateD 30 June 2010

Balance at 1 July 2009

Profit (loss) for the period
Other comprehensive income
total comprehensive income for the year

transactions with owners in their capacity 
as owners:
Shares issued
– transaction costs on share issues
– General Employee Share Plan
– exercise of share rights
Share-based payment expense
Dividends declared
Tax credits recognised directly in equity
Transfer to undistributable profits reserve

Balance at 30 June 2010

consoliDateD 30 June 2009

Balance at 1 July 2008

Profit (loss) for the period
Other comprehensive income
total comprehensive income for the year

transactions with owners in their capacity 
as owners:
Shares issued
– capital raising
– transaction costs on share issues
– General Employee Share Plan
– exercise of share rights
Share-based payment expense
Dividends declared
Dividend reinvestment plan
Tax credits recognised directly in equity
Transfer to minority interest

Balance at 30 June 2009

contributed 
equity
$m

reserves
$m

retained 
earnings 
$m

non-controlling 
interest  
$m

4,032.6

–
–
–

(0.9)
0.2
–
–
–
0.5
–
(0.2)
4,032.4

(104.8)

–
(26.5)
(26.5)

–
(0.4)
–
4.7
–
–
8.6
12.9
(118.4)

1,651.7

126.0
(21.8)
104.2

–
–
–
–
–
–
(8.6)
(8.6)
1,747.3

83.8

13.5
0.9
14.4

–
–
–
–
(3.8)
–
–
(3.8)
94.4

contributed 
equity
$m

reserves
$m

retained 
earnings 
$m

non-controlling 
interest  
$m

2,151.2

–
–
–

1,826.1
(66.4)
20.2
9.3
–
–
69.8
22.4
–
1,881.4
4,032.6

(281.6)

–
178.2
178.2

–
–
(0.7)
(9.3)
8.6
–
–
–
–
(1.4)
(104.8)

1,997.5

(66.4)
(27.6)
(94.0)

–
–
–
–
–
(251.6)
–
–
(0.2)
(251.8)
1,651.7

74.7

(0.4)
10.9
10.5

–
–
–
–
–
(1.6)
–
–
0.2
(1.4)
83.8

The above statement of changes in equity should be read in conjunction with the accompanying notes.

total 
$m

5,663.3

139.5
(47.4)
92.1

(0.9)
(0.2)
–
4.7
(3.8)
0.5
–
0.3
5,755.7

total 
$m

3,941.8

(66.8)
161.5
94.7

1,826.1
(66.4)
19.5
–
8.6
(253.2)
69.8
22.4
–
1,626.8
5,663.3

53

BLUESCOPE STEEL LIMITED 2010 CONCISE FINANCIAL REPORT 

BLUESCOPE STEEL LIMITED  notes to tHe financial statements 30 JUne 2010 

BLUESCOPE STEEL LIMITED  
statement of casH flows for tHe Year enDeD 30 JUne 2010

cash flows from operating activities
Receipts from customers 
Payments to suppliers and employees 

Dividends received
Joint venture partnership distributions received
Interest received
Other revenue
Finance costs paid
Income taxes (paid) received

net cash (outflow) inflow from operating activities

cash flows from investing activities
Payment for subsidiaries, net of cash acquired
Payments for property, plant and equipment
Payments for intangibles
Payments for investment in joint venture partnership
Payments for investment in business assets
Proceeds from sale of property, plant and equipment
Repayment of loans by related parties

net cash (outflow) inflow from investing activities

cash flows from financing activities
Proceeds from issues of shares
Capital share raising costs
Proceeds from borrowings
Repayment of borrowings
Dividends paid to Company's shareholders
Dividends paid to minority interests in subsidiaries

net cash inflow (outflow) from financing activities

net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the financial year
Effects of exchange rate changes on cash and cash equivalents

cash and cash equivalents at end of financial year

non-cash investing and financing activities

The above statement of cash flows should be read in conjunction with the accompanying notes.

consoliDateD

2010
$m

2009
$m

notes

8,873.4
(8,503.8)

11,420.9
(10,669.2)

369.6

6.5
64.4
9.5
21.8
(102.1)
7.2

376.9

–
(365.3)
(8.0)
(1.3)
(0.4)
43.4
5.0

(326.6)

–
(0.9)
2,157.1
(2,312.3)
–
(3.7)

(159.8)

(109.5)
363.8
(5.0)

249.3

751.7

7.1
–
5.9
24.7
(160.4)
(204.5)

424.5

(2.7)
(733.0)
(12.2)
(11.9)
(2.0)
29.7
4.4

(727.7)

1,832.2
(66.4)
19,117.9
(20,061.1)
(182.0)
(1.7)

638.9

335.7
19.6
8.5

363.8

7(d)

10

1. Basis of preparation of tHe concise  
financial report

The concise financial report relates to the consolidated entity 
consisting of BlueScope Steel Limited and the entities it controlled 
at the end of, or during, the year ended 30 June 2010. The 
accounting policies adopted have been consistently applied to  
all years presented.

The full financial report on which this concise financial report is 
based complies with Australian Accounting Standards issued by the 
Australian Accounting Standards Board (AASB) and International 
Financial Reporting Standards (IFRS) issued by the International 
Accounting Standards Board (IASB). This concise financial report 
has been prepared in accordance with the Corporations Act 2001 
and Accounting Standard 1039 Concise Financial Reports.

The concise financial report is an extract from the full financial 
report for the year ended 30 June 2010. The concise financial report 
cannot be expected to provide as full an understanding of the 
financial performance, financial position and financing and investing 
activities as the full financial report. Further financial information 
can be obtained from the full financial report.

rounding of amounts

The Company is of a kind referred to in Class order 98/0100,  
issued by the Australian Securities and Investments Commission 
(ASIC), relating to the ‘rounding off’ of amounts in the financial 
report. Amounts in the financial report have been rounded off  
in accordance with that Class Order to the nearest hundred 
thousand dollars.

2. corporate information

The full financial report of BlueScope Steel Limited for the year 
ended 30 June 2010 was authorised for issue in accordance  
with a resolution of the Directors on 13 August 2010.

BlueScope Steel Limited is a Company limited by shares 
incorporated in Australia whose shares are publicly traded  
on the Australian Securities Exchange. The registered office  
of the Company is Level 11, 120 Collins Street, Melbourne,  
Victoria, Australia 3000.

The nature of the operations and principal activities of the  
Group are described in note 4 and the Directors’ Report.

3. fUll financial report

Further financial information can be obtained from the full financial 
report which is available from the Company, free of charge, on 
request. A copy may be requested by contacting the Company’s 
share registrar whose details appear in the Corporate Directory. 
Alternatively, both the full financial report and the concise financial 
report can be accessed via the internet at www.bluescopesteel.com.

4. seGment information

(a) Description of segments

The Group has six reportable operating segments: Coated & 
Industrial Products Australia, Australia Distribution & Solutions, 
New Zealand & Pacific Steel Products, Coated & Building Products 
Asia, Hot Rolled Products North America, and Coated & Building 
Products North America.  

coated & industrial products australia

Coated & Industrial Products Australia includes the Port Kembla 
Steelworks, a steel making operation with an annual production 
capacity of approximately 5.2 million tonnes of crude steel. The Port 
Kembla Steelworks is the leading supplier of flat steel in Australia, 
manufacturing slab, hot rolled coil and plate products. The segment 
also comprises two main metallic coating and painting facilities 
located in Springhill, New South Wales and Western Port, Victoria 
together with steel painting facilities in western Sydney and Acacia 
Ridge, Queensland. Steel from the Port Kembla Steelworks is 
processed by these facilities to produce a range of COLORBOND® 
pre-painted steel and ZINCALUME® zinc/aluminium branded 
products. Export offices are also incorporated within this segment 
to trade steel manufactured at these facilities on global markets.

australia Distribution & solutions

Australia Distribution & Solutions contains a network of service 
centres and distribution sites from which it forms a key supplier to 
the Australian building and construction industry, automotive sector, 
major white goods manufacturers and general manufacturers. The 
operating segment also holds the Lysaght steel solutions business, 
providing a range of LYSAGHT® branded products to the building 
and construction sector and BlueScope’s water business containing 
rain storage tank solutions.  

new Zealand & pacific steel products

The New Zealand Steel operation at Glenbrook, New Zealand, 
produces a full range of flat steel products for both domestic 
and export markets. It has an annual production capacity of 
approximately 0.6 million tonnes. The segment also includes 
facilities in New Caledonia, Fiji and Vanuatu, which manufacture 
and distribute the LYSAGHT® range of products.

coated & Building products asia

Coated & Building Products Asia manufactures and distributes a 
range of metallic coated, painted steel products and pre-engineered 
steel building systems primarily to the building and construction 
industry and to some sections of the manufacturing industry  
across Asia.

54

55

BLUESCOPE STEEL LIMITED  notes to tHe financial statements 30 JUne 2010 

4. seGment information (continueD)

Hot rolled products north america

Hot Rolled Products North America includes a 50% interest in the 
North Star BlueScope Steel joint venture, a steel mini mill in the 
United States and a 47.5% shareholding in Castrip LLC.

coated & Building products north america

Coated & Building Products North America includes the North 
American Buildings Group, which designs, manufactures and  
markets pre-engineered steel buildings and component systems; 
Steelscape, producer of metal coated and painted steel coils; 

Metl-Span, manufacturer of insulated steel panels for commercial, 
industrial and cold storage buildings; and ASC Profiles, 
manufacturer of building components including architectural  
roof and wall systems and structural roof and decking. 

Geographical information

The Group’s geographical regions are determined based on the 
location of markets and customers. The Group operates in four  
main geographical regions being Australia, New Zealand, Asia  
and North America.

(a) reportable segments

The segment information provided to the Managing Director and Chief Executive Officer for operating segments for the year ended  
30 June 2010 is as follows:

coated & 
industrial 
products 
australia 
$m

australia 
Distribution  
& solutions 
$m

new  
Zealand & 
pacific steel 
products 
$m

coated & 
Building 
products  
asia 
$m

hot rolled 
products  
north  
america 
$m

coated  
& Building 
products  
north 
america 
$m

Discontinued 
operations 
$m

30 June 2010

Total segment  
sales revenue 
Intersegment revenue 

revenue from external 
customers 

segment eBit

Depreciation and 
amortisation 
Impairment (write-back)  
of non current assets

Share of profit (loss) 
from associates and joint 
venture partnerships

4,744.5
(1,072.5)

3,672.0

84.3

197.2

–

–

1,761.6
(3.0)

1,758.6

11.9

30.7

(0.2)

0.1

1,241.9

618.1
(89.6)

528.5

72.9

34.1

(1.0)

3.0

607.4

1,348.6
(8.9)

1,339.7

115.6

41.4

–

–
–

–

60.7

–

1.3

1,306.8
(8.3)

1,298.5

(21.3)

44.9

–

(3.2)

1,220.2

62.5

172.3

0.5

1,183.4

total segment assets

4,423.4

Total assets includes:
Investments in associates 
and joint venture 
partnerships
Additions to non-current 
assets (other than financial 
assets and deferred tax)

total segment liabilities

56

–

3.0

6.7

64.6

171.0

3.1

228.2

959.0

23.2

360.4

37.3

209.2

48.0

321.0

–

–

25.0

377.3

total 
$m

9,780.3
(1,182.3)

8,598.0

331.1

348.3

0.1

62.9

8,848.9

248.4

361.7

2,240.1

0.7
–

0.7

7.0

–

–

–

0.3

–

–

13.2

4. seGment information (CONTINUED)

(a) reportable segments (continued)

coated & 
industrial 
products 
australia 
$m

australia 
Distribution  
& solutions 
$m

new  
Zealand & 
pacific steel 
products 
$m

coated & 
Building 
products  
asia 
$m

hot rolled 
products  
north  
america 
$m

coated  
& Building 
products  
north 
america 
$m

Discontinued 
operations 
$m

5,290.7
(1,375.7)

3,915.0
206.3

195.9

3.1

2,120.7
(6.2)

2,114.5
(23.3)

31.2

8.1

–
4,187.3

–
1,238.5

694.9
(96.3)

598.6
65.1

30.2

19.8

2.8
534.0

1,542.8
(54.8)

1,488.0
(94.1)

49.5

36.4

–
–

–
(58.0)

–

2.3

2,188.8
(2.8)

2,186.0
(93.2)

57.3

–

(6.8)
1,074.0

(56.4)
182.6

4.1
1,272.5

0.2
–

0.2
14.2

–

(5.6)

–
4.5

total 
$m

11,838.1
(1,535.8)

10,302.3
17.0

364.1

64.1

(56.3)
8,493.4

–

3.0

5.9

69.2

180.0

4.3

–

262.4

576.4
865.5

24.8
312.6

31.7
187.7

63.7
241.1

–
–

62.6
353.9

–
18.9

759.2
1,979.7

30 June 2009

Total segment  
sales revenue 
Intersegment revenue 

revenue from  
external customers 
segment eBit

Depreciation and 
amortisation 
Impairment (write-back)  
of non-current assets
Share of profit (loss)  
from associates and joint 
venture partnerships
total segment assets

Total assets includes:
Investments in  
associates and joint 
venture partnerships
Additions to non-current 
assets (other than financial 
assets and deferred tax)
total segment liabilities

(b) Geographical information

Australia
New Zealand
Asia
North America
Other 

segment revenues from sales  
to external customers

non-current assets

2010
$m

4,515.3
331.1
1,858.7
1,431.6
461.3
8,598.0

2009
$m

5,130.2
390.0
1,878.7
2,374.7
528.7
10,302.3

2010
$m

3,601.8
324.6
688.8
1,027.7
4.6
5,647.5

Segment revenues are allocated based on the country in which the customer is located. 

Segment non-current assets excludes deferred tax assets and are allocated based on where the assets are located.

2009
$m

3,556.9
317.5
698.6
1,112.9
4.7
5,690.6

57

BLUESCOPE STEEL LIMITED  notes to tHe financial statements 30 JUne 2010 

4. seGment information (CONTINUED)

(c) other segment information

(i) segment revenue

Sales between segments are carried out at arm’s length and are eliminated on consolidation. The revenue from external parties is measured in 
a manner consistent with that in the statement of comprehensive income. 

Segment revenue reconciles to total revenue from continuing operations as follows:

total segment revenue
Intersegment eliminations
Revenue attributable to discontinued operations
Other revenue (note 5)

total revenue from continuing operations

(ii) segment eBit

consoliDateD

2010
$m

9,780.3
(1,182.3)
(0.7)
25.8

8,623.1

2009
$m

11,838.1 
(1,535.8)
(0.2)
26.6

10,328.7

4 . seGment information (CONTINUED)

(iii) segment assets

Segment assets are measured in a manner consistent with that of the financial statements. These assets are allocated based on  
the operations of the segment and the physical location of the asset.

Cash is not considered to be a segment asset as it is managed by the Group’s centralised treasury function.

As the segment information is focused on EBIT, deferred tax assets, which by their nature do not contribute towards EBIT, are not  
allocated to operating segments. 

Reportable segment assets are reconciled to total assets as follows:

segment assets
Intersegment eliminations
Unallocated:
   Deferred tax assets
   Cash
   Corporate operations

consoliDateD

2010
$m

8,848.9
(220.4)

84.9
251.4
32.8

2009
$m

8,493.4
(109.5)

79.5
369.2
32.0

Performance of the operating segments is based on EBIT. This measurement basis excludes the effects of interest and taxes. Interest income 
and expense are not allocated to segments, as this type of activity is driven by the central treasury function, which manages the cash position 
of the Group.

total assets as per the statement of financial position

8,997.6

8,864.6

A reconciliation of total segment EBIT to operating profit before income tax is provided as follows:

(iv) segment liabilities

total segment eBit
Intersegment eliminations
Interest income
Finance costs
EBIT (gain) loss attributable to discontinued operations
Corporate operations

profit (loss) before income tax from continuing operations

consoliDateD

2010
$m

331.1
(19.8)
9.4
(112.1)
(7.0)
(71.3)

130.3

2009
$m

17.0
126.4
6.2
(134.4)
(14.2)
(128.3)

(127.3)

58

Segment liabilities are measured in a manner consistent with that of the financial statements. These liabilities are allocated based on  
the operations of the segment.

Liabilities arising from borrowing and funding initiatives are not considered to be segment liabilities due to these being managed by  
the Group’s centralised treasury function. As the segment information is focused on EBIT, tax liabilities, which by their nature do not  
impact EBIT, are not allocated to operating segments. 

Reportable segment liabilities are reconciled to total liabilities as follows:

segment liabilities

Intersegment eliminations
Unallocated:
   Current interest bearing liabilities
   Non-current interest bearing liabilities
   Current tax liabilities
   Deferred tax liabilities
   Accrued borrowing costs payable
   Corporate operations
total liabilities as per the statement of financial position

consoliDateD

2010
$m

2,240.1

(192.5)

140.9
853.0
7.4
134.3
16.9
41.8
3,241.9

2009
$m

1,979.7

(101.4)

236.7
888.1
2.7
143.2
12.8
39.5
3,201.3

59

 
BLUESCOPE STEEL LIMITED  notes to tHe financial statements 30 JUne 2010 

5. reVenUe

From continuing operations
SALES REVENUE
Sale of goods
Services

OTHER REVENUE
Interest external 
Interest related parties 
Royalties external
Rental external
Other revenue

Total revenue from continuing operations

From discontinued operations
Sales revenue
Total revenue from discontinuing operations

consoliDateD

2010
$m

2009
$m

8,575.6
21.7

8,597.3

10,283.0
19.1

10,302.1

7.6
1.8
1.6
6.8
8.0

25.8

3.7
2.5
1.8
6.8
11.8

26.6

8,623.1

10,328.7

0.7
0.7

0.2
0.2

6. DiscontinUeD operations

(a) Description

In June 2007, the Group closed its loss-making tinplate manufacturing operation, which was the major component of its Packaging Products 
cash-generating unit.

Following a series of construction contract losses in the financial year 2006, the Group closed down and sold the assets of its Lysaght Taiwan 
business. 

The financial information for these operations identified as discontinued operations is set out below and is reported in this financial report as 
discontinued operations. 

(b) financial performance of discontinued operations

The results of discontinued operations for the year are presented below.

consoliDateD

2010

lysaght 
taiwan
$m

packaging
$m

total
$m

packaging
$m

2009

lysaght 
taiwan
$m

–
–
–
3.1
–
–
3.1

(0.9)

2.2

0.7
4.0
(0.7)
–
–
(0.5)
3.5

–

3.5

0.7
4.0
(0.7)
3.1
–
(0.5)
6.6

(0.9)

5.7

–
–
(0.3)
–
5.6
–
5.3

(1.6)

3.7

0.2
3.1
–
5.6
–
(0.3)
8.6

–

8.6

total
$m

0.2
3.1
(0.3)
5.6
5.6
(0.3)
13.9

(1.6)

12.3

Revenue
Other income – insurance recovery
Expenses other than finance costs
Unutilised provisions written back
Impairment reversal (i)
Finance costs
Profit (loss) before income tax

Income tax (expense) benefit
Profit (loss) after income tax from 
discontinued operations

(i) reversal of impairment loss
In March 2009, Packaging Products recognised an impairment reversal for $5.6M against property, plant and equipment after securing a 
contract for the sale of the previously impaired No.2 Temper Mill.

(c) cash flow information – discontinued operations

The net cash flow of discontinued operations held are as follows:

Net cash inflow (outflow) from  
operating activities
Net cash inflow (outflow) from  
investing activities
Net cash inflow (outflow) from  
financing activities
Net increase in cash generated  
by the operation

consoliDateD

2010

2009

packaging
$m

lysaght taiwan
$m

total
$m

packaging
$m

lysaght taiwan
$m

total
$m

(2.8)

4.0

(1.2)

–

3.0

–

0.2

4.0

(3.0)

(4.2)

–

–

(10.3)

(11.3)

(21.6)

1.6

8.7

–

–

11.3

–

1.6

20.0

–

60

61

BLUESCOPE STEEL LIMITED  notes to tHe financial statements 30 JUne 2010 

7. DiViDenDs

8. earninGs per sHare

(a) ordinary shares
No final dividend was declared for the year ended 30 June 2009. In the comparative period, a final dividend  
for the year ended 30 June 2008 of 27 cents per fully paid share was paid on 22 October 2008
   Final fully franked based on tax paid @ 30%

No interim dividend was declared for the year ended 30 June 2010. In the comparative period, an interim 
dividend for the year ended 30 June 2009 of 5 cents per fully paid share was paid on 31 March 2009
   Fully franked based on tax paid @ 30%

Total dividends provided for or paid

(b) Dividends not recognised at year end
For the year ended 30 June 2010 the directors recommended the payment of a final dividend of 5 cents per 
fully paid ordinary share, fully franked based on tax paid at 30%. No dividends were declared at 30 June 2009. 
The amount not recognised at 30 June 2010 in relation to this dividend was:

(c) franked dividends

Actual franking account balance as at the reporting date

Franking credits that will arise from the payment (receipt) of income tax payable as at the reporting date

Franking credits available for subsequent financial years based on a tax rate of 30%

parent

2010
$m

2009
$m

–

–

–

206.3

45.3

251.6

91.2

–

124.7

(17.3)

107.4

145.0

(20.3)

124.7

The above amounts represent the balance of the franking account as at the end of the financial year, adjusted for:

(a)  franking credits (debits) that will arise from the payment (receipt) of the amount of the provision for income tax
(b)  franking debits that will arise from the payment of dividends recognised as a liability at the reporting date, and
(c)  franking credits that will arise from the receipt of dividends recognised as receivables at the reporting date. 

(d) Dividend cash flows

The total cash paid to shareholders in respect of dividends during the period is $Nil (2009: $182.0M) as presented in the statement  
of cash flows. In the comparative period, dividend amounts of $57.8M and $12.0M were reinvested through the Company’s dividend 
reinvestment plan for the respective 2008 final and 2009 interim dividends. 

(a) Basic earnings (loss) per share

From continuing operations attributable to the ordinary equity holders of the Company
From discontinued operations
Total basic earnings (loss) per share attributable to the ordinary equity holders of the Company

(b) Diluted earnings (loss) per share

From continuing operations attributable to the ordinary equity holders of the Company

From discontinued operations

Total diluted earnings (loss) per share attributable to the ordinary equity holders of the Company

(c) reconciliation of earnings used in calculating earnings (loss) per share

Basic and diluted earnings per share
Profit (loss) attributable to the ordinary equity holders of the Group used in calculating earnings per share:
   From continuing operations
   From discontinued operations

(d) weighted average number of shares used as the denominator

Weighted average number of ordinary shares used in calculating basic earnings per share
Adjustments for calculation of diluted earnings per share:
    Weighted average number of share rights
Weighted average number of ordinary shares and potential ordinary shares used in calculating  
diluted earnings per share

consoliDateD

2010
cents

2009
cents

6.6
0.3
6.9

6.6

0.3

6.9

(8.5)
1.4
(7.1)

(8.5)

1.4

(7.1)

consoliDateD

2010
$m

2009
$m

120.3
5.7
126.0

(78.7)
12.3
(66.4)

consoliDateD

2010
number

2009
number

1,823,309,479

930,570,633

36,926

570,909

1,823,346,405

931,141,542

62

63

BLUESCOPE STEEL LIMITED  notes to tHe financial statements 30 JUne 2010 

8. earninGs per sHare (CONTINUED)

(e) information concerning the calculation of earnings per share

(i) Basic earnings per share
Basic earnings per share is calculated by dividing net profit (loss) attributable to the ordinary equity holders of the Company by the weighted 
average number of ordinary shares outstanding during the period.

(ii) Diluted earnings per share
Diluted earnings per share is calculated by dividing the net profit (loss) attributable to the ordinary equity holders of the Company by the 
weighted average number of ordinary shares outstanding during the year plus the weighted average number of ordinary shares that would  
be issued upon the conversion of all dilutive potential ordinary shares into ordinary shares.

Share rights granted to eligible senior managers under the Long Term Incentive Plan are considered to be potential ordinary shares and have 
been included in the determination of diluted earnings per share to the extent that they are expected to vest based on current TSR (Total 
Shareholder Return) ranking as per the 30 June 2010 Remuneration Report.  

There are 13,083,887 share rights relating to the 2006, 2007, 2008 & 2009 LTIPs that are not included in the calculation of diluted earnings  
per share because they are not dilutive for the year ended 30 June 2010. These share rights could potentially dilute basic earnings per share 
in the future.

9. continGencies

(a) contingent liabilities

The Company had contingent liabilities at 30 June 2010 in respect of:

outstanding legal matters

Contingencies for various minor legal disputes

consoliDateD

2010
$m

2.1

2.1

2009
$m

2.5

2.5

A range of outstanding legal matters exist that are contingent on court decisions, arbitration rulings and private negotiations to determine 
amounts required for settlement. It is not practical to provide disclosure requirements relating to each and every case. 

In addition to the above minor contingencies, the following material litigation cases are outstanding:

—		Two suppliers have commenced legal proceedings seeking damages for alleged breaches of contract totalling approximately USD 137M 
(approximately AUD 160M). As the Group believes there has been no breach of contract in either case, no provision has been raised in  
the accounts. 

Guarantees

In Australia, BlueScope Steel Limited has given $138.8M (2009: $139.1M) in guarantees to various state workers’ compensation authorities 
as a prerequisite for self insurance. An amount, net of recoveries, of $90.6M (2009: $88.3M) has been recorded in the consolidated financial 
statements as recommended by independent actuarial advice.

Bank guarantees have been provided to customers in respect of the performance of goods and services supplied. Bank guarantees outstanding 
at 30 June 2010 totalled $25.2M (2009: $17.5M). 

9. continGencies  (CONTINUED)

taxation

The BlueScope Steel Group operates in many countries across the world, each with separate taxation authorities, which results in significant 
complexity. At any point in time there are tax computations which have been submitted but not agreed by those tax authorities and matters 
which are under discussion between Group companies and the tax authorities. The Group provides for the amount of tax it expects to pay 
taking into account those discussions and professional advice it has received. While conclusion of such matters may result in amendments 
to the original computations, the Group does not believe that such adjustments will have a material adverse effect on its financial position, 
though such adjustments may be significant to any individual year’s income statement.

(b) contingent assets

No assets have been booked in relation to the recovery of any of the following claims due to the inherent uncertainty surrounding these 
amounts:

—		The Group has lodged a claim for the cumulation of workers compensation in insurance recoveries on old ‘pre-demerger’ policies. 

The insurance company’s position is unclear and therefore recoveries remain uncertain.

10. non-casH inVestinG anD financinG actiVities

Acquisition of property, plant and equipment by means of finance leases (i)

Dividend reinvestment plan (ii)

consoliDateD

2010
$m

49.0

–

49.0

2009
$m

–

69.8

69.8

(i)  Port Kembla entered into a finance lease agreement for $35.6M in relation to plant and machinery during the period. Additionally,  
the Group entered into several property sale and finance leaseback transactions within Australia during the period for $12.9M.  
The lease periods range from 15 to 25 years, with the Group reserving the right to purchase the properties at the expiration date  
or renegotiate new lease terms.

(ii)  The Company has a formal dividend reinvestment plan that enables participating shareholders to receive dividends as ordinary  

BlueScope Steel Limited shares instead of cash. No dividends were paid during the year ending 30 June 2010. In the comparative  
period a total of 13,833,380 shares were issued under the dividend reinvestment plan instead of cash. 

11.  eVents occUrrinG after tHe Balance Date

There were no significant events occurring between the end of the financial year 30 June 2010 and the date this report was authorised  
for issue.

64

65

BLUESCOPE STEEL LIMITED  Directors’ Declaration 30 JUne 2010 

Directors’ Declaration

The directors declare that in their opinion, the concise financial report of the consolidated entity for the year ended 30 June 2010  
as set out in pages 51–65 complies with Accounting Standard AASB 1039 Concise Financial Reports. 

The concise financial report is an extract from the full financial report for the year ended 30 June 2010. The financial statements  
and specific disclosures included in the concise financial report have been derived from the full financial report.

The concise financial report cannot be expected to provide as full an understanding of the financial performance, financial position   
and financing and investing activities of the consolidated entity as the full financial report, which is available on request.

This declaration is made in accordance with a resolution of the directors.

g J Kraehe ao

Chairman

p F o’malley

Managing Director & CEO

Melbourne 
13 August 2010

inDepenDent aUDitor’s report to tHe 
memBers of BlUescope steel limiteD

report on the concise financial report
The accompanying concise financial report of BlueScope Steel 
Limited comprises the statement of financial position as at  
30 June 2010, the statement of comprehensive income, statement 
of changes in equity and statement of cash flows for the year  
then ended and related notes, derived from the audited financial 
report of BlueScope Steel Limited for the year ended 30 June 2010. 
The concise financial report does not contain all the disclosures 
required by the Australian Accounting Standards.  

Directors’ responsibility for the concise financial report 
The Directors are responsible for the preparation and presentation 
of the concise financial report in accordance with Accounting 
Standard AASB 1039 Concise Financial Reports, and the 
Corporations Act 2001. This responsibility includes establishing 
and maintaining internal controls relevant to the preparation of  
the concise financial report; selecting and applying appropriate 
accounting policies; and making accounting estimates that are 
reasonable in the circumstances.  

auditor’s responsibility 
Our responsibility is to express an opinion on the concise financial 
report based on our audit procedures. We have conducted an 
independent audit, in accordance with Australian Auditing 
Standards, of the financial report of BlueScope Steel Limited for  
the year ended 30 June 2010. Our audit report on the financial 
report for the year was signed on 13 August 2010 and was not 
subject to any modification. The Australian Auditing Standards 
require that we comply with relevant ethical requirements  
relating to audit engagements and plan and perform the audit  
to obtain reasonable assurance whether the financial report  
for the year is free from material misstatement.  

Our procedures in respect of the concise financial report included 
testing that the information in the concise financial report is derived 
from, and is consistent with, the financial report for the year, and 
examination on a test basis, of evidence supporting the amounts 
and other disclosures which were not directly derived from the 
financial report for the year. These procedures have been 
undertaken to form an opinion whether, in all material respects,  
the concise financial report complies with Accounting Standard 
AASB 1039 Concise Financial Reports.  

We believe that the audit evidence we have obtained is sufficient 
and appropriate to provide a basis for our audit opinion.  

independence
In conducting our audit, we have complied with the independence 
requirements of the Corporations Act 2001. 

auditor’s opinion 
In our opinion, the concise financial report of BlueScope Steel 
Limited for the year ended 30 June 2010 complies with Accounting 
Standard AASB 1039 Concise Financial Reports. 

report on the remuneration report
The following paragraphs are copied from our Report on the 
Remuneration Report for the year ended 30 June 2010.

We have audited the Remuneration Report included in the directors’ 
report for the year ended 30 June 2010. The directors of the 
company are responsible for the preparation and presentation of 
the Remuneration Report in accordance with section 300A of the 
Corporations Act 2001. Our responsibility is to express an opinion 
on the Remuneration Report, based on our audit conducted in 
accordance with Australian Auditing Standards.

auditor’s opinion
In our opinion the Remuneration Report of BlueScope Steel Limited 
for the year ended 30 June 2010, complies with section 300A of  
the Corporations Act 2001. 

ERNST & YOUNG

B R MEEHAN 
Partner

Melbourne 
13 August 2010

Liability limited by a scheme approved under Professional Standards Legislation

66

67

SHaREHOLDER INFORmaTION

CORPORATE DIRECTORY

CORPORATE DIRECTORY

2
0
DISTRIBUTION SCHEDULE (aS aT 3 SEpTEmBER 2010)
0
8
D
E
C

2
0
0
8
D
E
C

Ranges

1 to 1,000
1,001 to 5,000
5,001 to 10,000
10,001 to 50,000
50,001 to 100,000
2
100,001 and Over
0
0
Total
7
N
O
V

% of  Issued Capital

No. of shares

DURING THE GLOBAL FINANCIAL 
DURING THE GLOBAL FINANCIAL 
CRISIS, A SERIES OF MAJOR 
CRISIS, A SERIES OF MAJOR 
No. of holders
INITIATIVES IMPLEMENTED TO 
INITIATIVES IMPLEMENTED TO 
PROTECT THE BALANCE SHEET,
PROTECT THE BALANCE SHEET,
87,222
IMPROVE LIQUIDITY, MANAGE 
IMPROVE LIQUIDITY, MANAGE 
68,692
INVENTORY AND REDUCE CAPITAL 
INVENTORY AND REDUCE CAPITAL 
19,173
12,374
EXPENDITURE AND COSTS.
EXPENDITURE AND COSTS.
830
469
188,760

38,965,660
171,086,940
141,346,086
237,588,962
58,243,872
1,176,090,497
1,823,322,017

2
0
0
7
N
O
The number of shareholders holding less than a marketable parcel of 223 securities ($2.24 on 3/09/2010) is 23,905 and they  
V
hold 3,069,846. 

LAUNCHED BLUEPRINT, OUR GUIDE 
LAUNCHED BLUEPRINT, OUR GUIDE 
TO BUSINESS PERFORMANCE AND 
TO BUSINESS PERFORMANCE AND 
GROWTH. ITS FOCUS – STAYING SAFE, 
GROWTH. ITS FOCUS – STAYING SAFE, 
PROTECTING OUR BALANCE SHEET, 
PROTECTING OUR BALANCE SHEET, 
BUILDING BRANDS, IMPROVING 
BUILDING BRANDS, IMPROVING 
EFFICIENCIES AND ENHANCING 
EFFICIENCIES AND ENHANCING 
CUSTOMER SERVICE. 
CUSTOMER SERVICE. 

TWENTY LaRGEST REGISTERED (aS aT 3 SEpTEmBER 2010)

Rank Name of shareholder

Total Units 

% Issued Capital

NATIONAL NOMINEES LIMITED
HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED
J P MORGAN NOMINEES AUSTRALIA LIMITED  

270,605,569
249,968,605
249,914,576

1
2 
3 

4 
5 
6 
7 
8 
9 
10 
11 
12 
13 
14 
15 
16 
17 
18 
19 
20 

CITICORP NOMINEES PTY LIMITED
ANZ NOMINEES LIMITED
COGENT NOMINEES PTY LIMITED
RBC DEXIA INVESTOR SERVICES AUSTRALIA NOMINEES PTY LIMITED
UBS NOMINEES PTY LTD
AUSTRALIAN REWARD INVESTMENT ALLIANCE
TASMAN ASSET MANAGEMENT LTD
AMP LIFE LIMITED
QUEENSLAND INVESTMENT CORPORATION
RBC DEXIA INVESTOR SERVICES AUSTRALIA NOMINEES PTY LIMITED
UBS WEALTH MANAGEMENT AUSTRALIA NOMINEES PTY LTD
CITICORP NOMINEES PTY LIMITED
CITICORP NOMINEES PTY LIMITED
UCA GROWTH FUND LIMITED
RBC DEXIA INVESTOR SERVICES AUSTRALIA NOMINEES PTY LIMITED
CITICORP NOMINEES PTY LIMITED 
RBC DEXIA INVESTOR SERVICES AUSTRALIA NOMINEES PTY LIMITED
Total
Balance of Register 
Grand TOTAL 

Curvaceous weathering steel panels, crafted by 
Curvaceous weathering steel panels, crafted by 
BlueScope Facade Solutions, reflect the deep red ochre 
BlueScope Facade Solutions, reflect the deep red ochre 
of outback Australia on the award-winning Australian 
of outback Australia on the award-winning Australian 
Pavilion at Shanghai Expo. Architects: Wood Marsh.
Pavilion at Shanghai Expo. Architects: Wood Marsh.

76,123,079 
42,156,734 
41,171,238
17,655,387
17,039,935
13,346,085
12,005,149
11,271,026
11,023,780
7,907,834
6,784,569
5,230,000
5,113,199
3,000,000
2,825,732
2,766,830 
2,444,579

TABLE OF CONTENTS
TABLE OF CONTENTS
02 CHAIRMAN’S MESSAGE
02 CHAIRMAN’S MESSAGE
04 MANAGING DIRECTOR  AND CEO’S REPORT
04 MANAGING DIRECTOR  AND CEO’S REPORT
08 BOARD OF DIRECTORS
08 BOARD OF DIRECTORS
09 SAFETY
09 SAFETY
10 PERFORMANCE OVERVIEW
10 PERFORMANCE OVERVIEW
12 OUR BOND
12 OUR BOND

Cover: Rising cloud-like above Melbourne’s skyline is the 
Cover: Rising cloud-like above Melbourne’s skyline is the 
distinctive AAMI Park stadium rooftop. Hot rolled coil from 
distinctive AAMI Park stadium rooftop. Hot rolled coil from 
BlueScope was formed into structural hollow sections 
BlueScope was formed into structural hollow sections 
by Orrcon Steel to support the stadium’s cutting-edge 
by Orrcon Steel to support the stadium’s cutting-edge 
bioframe design. Stadium designed by Cox Architects 
bioframe design. Stadium designed by Cox Architects 
and constructed by Grocon.
and constructed by Grocon.

1,048,353,906 

774,968,111 

1,823,322,017 

2.14
9.38
7.75
13.03
3.19
64.50
100.00

14.84%
13.71%
13.71%

4.17%
 2.31%
2.26%
0.97%
0.93%
0.73%
0.66%
0.62%
0.60%
0.43%
0.37%
0.29%
0.28%
0.16%
0.15%
0.15%
0.13%

57.50%

42.50%

100.00%

FIVE YEAR PERFORMANCE*

FIVE YEAR PERFORMANCE*

SUBSTaNTIaL SHaREHOLDERS (aS aT 3 SEpTEmBER 2010)

As at 3 September 2010, BlueScope Steel has not been notified of any substantial shareholdings. 

REVENUE ($M)

REVENUE ($M)

EBIT ($M)

EBIT ($M)

NET PROFIT AFTER TAXTT

NET PROFIT AFTER TAXTT

($M)

($M)

10
VOTING RIGHTS FOR ORDINaRY SHaRES
09
The Constitution provides for votes to be cast:
08
(a) on a show of hands, one vote for each shareholder; and 
07
06
(b) on a poll, one vote for each fully paid ordinary share.

8624
10329
10495
8913
8031

8624
10329
10495
8913
8031

10
09
08
07
06

10
09
08
07
06

10
09
08
07
06

240
240
15
15
1063
1063
1099
1099
556
556

10
09
08
07
06

10
09
08
07
06

126
-66
596
686
338

126
-66
596
686
338

*REPORTED RESULTS

*REPORTED RESULTS

68

DIRECTORS

DIRECTORS

G J Kraehe AO Chairman

G J Kraehe AO Chairman

R J McNeilly Deputy Chairman

R J McNeilly Deputy Chairman

P F O’Malley Managing Director and Chief Executive Officer 

P F O’Malley Managing Director and Chief Executive Officer 

D J Grady AM

D J Grady AM

H K McCann AM

H K McCann AM

Y P Tan

Y P Tan

D B Grollo

D B Grollo

K A Dean

K A Dean

SECRETARY

SECRETARY

M G Barron

M G Barron

EXECUTIVE 
EXECUTIVE 
LEADERSHIP TEAM
LEADERSHIP TEAM

P F O’Malley Managing Director and Chief Executive Officer

P F O’Malley Managing Director and Chief Executive Officer

M G Barron Chief Legal Officer and Company Secretary

M G Barron Chief Legal Officer and Company Secretary

N H Cornish Chief Executive, Australian & New Zealand Steel Manufacturing Businesses

N H Cornish Chief Executive, Australian & New Zealand Steel Manufacturing Businesses

I R Cummin Executive General Manager, People and Organisation Performance

I R Cummin Executive General Manager, People and Organisation Performance

S Dayal Chief Executive, Asia

S Dayal Chief Executive, Asia

S R Elias Chief Financial Officer

S R Elias Chief Financial Officer

K Mitchelhill Chief Executive, Australian Distribution & Solutions

K Mitchelhill Chief Executive, Australian Distribution & Solutions

P E O’Keefe Chief Executive, Australian Coated & Industrial Markets

P E O’Keefe Chief Executive, Australian Coated & Industrial Markets

M R Vassella President, North America

M R Vassella President, North America

NOTICE OF ANNUAL 
GENERAL MEETING

NOTICE OF ANNUAL 
GENERAL MEETING

The Annual General Meeting of BlueScope Steel Limited will be held at Melbourne 
The Annual General Meeting of BlueScope Steel Limited will be held at Melbourne 
Convention and Exhibition Centre, 2 Clarendon Street, Southbank, Victoria at 2.00 pm 
Convention and Exhibition Centre, 2 Clarendon Street, Southbank, Victoria at 2.00 pm 
on Thursday 11 November 2010
on Thursday 11 November 2010

REGISTERED OFFICE

REGISTERED OFFICE

Level 11, 120 Collins Street, Melbourne, Victoria 3000
Level 11, 120 Collins Street, Melbourne, Victoria 3000
Telephone: +61 3 9666 4000
Telephone: +61 3 9666 4000
Fax: +61 3 9666 4111
Fax: +61 3 9666 4111
Email: bluescopesteel@linkmarketservices.com.au
Email: bluescopesteel@linkmarketservices.com.au
Postal Address: PO Box 18207, Collins Street East, Melbourne, Victoria 8003
Postal Address: PO Box 18207, Collins Street East, Melbourne, Victoria 8003

SHARE REGISTRAR

SHARE REGISTRAR

Link Market Services Limited
Link Market Services Limited
Level 12, 680 George Street, Sydney, NSW 2000
Level 12, 680 George Street, Sydney, NSW 2000
Postal address: Locked Bag A14, Sydney South, NSW 1235
Postal address: Locked Bag A14, Sydney South, NSW 1235
Telephone (within Australia): 1300 855 998
Telephone (within Australia): 1300 855 998
Telephone (outside Australia): +61 2 8280 7760
Telephone (outside Australia): +61 2 8280 7760
Fax: +61 2 9287 0303
Fax: +61 2 9287 0303
Email: bluescopesteel@linkmarketservices.com.au
Email: bluescopesteel@linkmarketservices.com.au

AUDITOR

AUDITOR

Ernst & Young
8 Exhibition Street, Melbourne, Victoria 3000

Ernst & Young
8 Exhibition Street, Melbourne, Victoria 3000

STOCK EXCHANGE 

STOCK EXCHANGE 

BlueScope Steel Limited shares are quoted on the Australian Securities Exchange 
(ASX code: BSL)

BlueScope Steel Limited shares are quoted on the Australian Securities Exchange 
(ASX code: BSL)

WEBSITE ADDRESS

WEBSITE ADDRESS

www.bluescopesteel.com

www.bluescopesteel.com

Design and production: ERD Photography: Jean-Marc LaRoque, Peter Bennetts and Patrick Bingham-Hall. Printing: Geon Impact Printing Paper: Monza Satin and Pacesetter Laser from Spicers Paper 

Design and production: ERD Photography: Jean-Marc LaRoque, Peter Bennetts and Patrick Bingham-Hall. Printing: Geon Impact Printing Paper: Monza Satin and Pacesetter Laser from Spicers Paper 

Cert no. SGS-COC-002774

Cert no. SGS-COC-002774

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ThE POTEnTIaL

BlUeScope Steel limited  
aBn 16 000 011 058 
level 11, 120 collinS Street 
melBoUrne, victoria 3000 aUStralia 
www.BlUeScopeSteel.com

BLUESCOPE STEEL LIMITED  
financial report 2009/2010

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