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Benefitfocus

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FY2015 Annual Report · Benefitfocus
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2015

or
(cid:2) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934

For the transition period from

to

.

Commission File Number: 001-36061

Benefitfocus, Inc.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

46-2346314
(I.R.S. Employer
Identification No.)

100 Benefitfocus Way
Charleston, South Carolina 29492
(Address of principal executive offices and zip code)

(843) 849-7476
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Name of each exchange of which registered

Common Stock, $0.001 Par Value

NASDAQ Global Market

Securities registered pursuant to Section 12(g) of the Act:

None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. Yes (cid:2) No È

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes (cid:2) No È

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the

Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes È No (cid:2)

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any,

every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this
chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files). Yes È No (cid:2)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein,

and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this Form 10-K. (cid:2)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in
Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer (cid:2)

Smaller reporting company (cid:2)

Accelerated filer È

Non-accelerated filer (cid:2)
(Do not check if a smaller
reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes (cid:2) No È

The aggregate market value of the registrant’s common stock held by non-affiliates of the registrant on June 30, 2015

(based on the closing sale price of $43.85 on that date), was approximately $296,984,743. Common stock held by each officer
and director and by each person known to the registrant who owned 10% or more of the outstanding common stock have been
excluded in that such persons may be deemed to be affiliates. This determination of affiliate status is not necessarily a
conclusive determination for other purposes.

The number of shares of the registrant’s common stock outstanding as of February 19, 2016 was 29,206,901.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive Proxy Statement for its 2016 Annual Meeting of Stockholders currently scheduled to

be held on June 3, 2016 are incorporated by reference into Part III hereof.

Benefitfocus, Inc.
Form 10-K
For Year Ended December 31, 2015
TABLE OF CONTENTS

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1. Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2. Properties. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial

Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence. . . . . . . . . . . .
Item 14. Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 15. Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

PART I

This Annual Report on Form 10-K contains “forward-looking statements” that involve risks and

uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause our
results to differ materially from those expressed or implied by such forward-looking statements. The
statements contained in this Annual Report on Form 10-K that are not purely historical are forward-
looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended
(“Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (“Exchange
Act”). Such forward-looking statements include any expectation of earnings, revenue or other financial
items; any statements of the plans, strategies and objectives of management for future operations;
factors that may affect our operating results; statements about our ability to establish and maintain
intellectual property rights; statements about our ability to retain and hire necessary associates and
appropriately staff our operations; statements related to future capital expenditures; statements related
to future economic conditions or performance; statements as to industry trends; and other matters that
do not relate strictly to historical facts or statements of assumptions underlying any of the foregoing.
Forward-looking statements are often identified by the use of words such as, but not limited to,
“anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “will,”
“plan,” “project,” “seek,” “should,” “target,” “would,” and similar expressions or variations intended to
identify forward-looking statements. These statements are based on the beliefs and assumptions of our
management based on information currently available to management. Such forward-looking
statements are subject to risks, uncertainties and other important factors that could cause actual
results and the timing of certain events to differ materially from future results expressed or implied by
such forward-looking statements. Factors that could cause or contribute to such differences include,
but are not limited to, those discussed in the section titled “Risk Factors” included in Item 1A of Part I of
this Annual Report on Form 10-K, and the risks discussed in our other SEC filings. Furthermore, such
forward-looking statements speak only as of the date of this report. Except as required by law, we
undertake no obligation to update any forward-looking statements to reflect events or circumstances
after the date of such statements.

As used in this report, the terms “Benefitfocus, Inc.,” “Benefitfocus,” “Company,” “company,” “we,”

“us,” and “our” mean Benefitfocus, Inc. and its subsidiaries unless the context indicates otherwise.

Item 1. Business

Overview

Benefitfocus provides a leading cloud-based benefits management platform for consumers,

employers, insurance carriers, and brokers. The Benefitfocus Platform simplifies how organizations
and individuals shop for, enroll in, manage and exchange benefits. Our employer and insurance carrier
customers rely on our platform to manage, scale and exchange benefits data seamlessly. Our web-
based platform has a user-friendly interface designed to enable the insured consumers to access all of
their benefits in one place. Our comprehensive solutions support core benefits plans, including
healthcare, dental, life, and disability insurance, and voluntary benefits plans, such as critical illness,
supplemental income, and wellness programs. As the number of employer benefits plans has
increased, with each plan subject to many different business rules and requirements, demand for the
Benefitfocus Platform has grown.

The Benefitfocus Platform enables our customers to simplify the management of complex
benefits processes, from sales through enrollment and implementation to ongoing administration. It
provides consumers with an engaging, highly intuitive, and personalized user interface for selecting
and managing all of their benefits via the web or mobile devices. Employers use our solutions to

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streamline benefits processes, keep up with complex regulatory requirements, control costs, and offer
a greater variety of plans to attract, retain, and motivate their employees. Insurance carriers use our
solutions to more effectively market offerings, manage billing, and improve the enrollment process. We
also provide a network of more than 1,500 benefit provider data exchange connections, which
facilitates the otherwise highly fragmented interaction among employees, employers, and carriers.

We serve two separate but related market segments. Our fastest growing market segment, the
employer market, consists of employers offering benefits to their employees. Within this segment, we
mainly target large employers with more than 1,000 employees, of which we believe there are over
18,000 in the United States. In our other market segment, we sell our solutions to insurance carriers,
enabling us to expand our overall footprint in the benefits marketplace by aggregating many key
constituents, including consumers, employers, and brokers. We believe our presence in both the
employer and insurance carrier markets gives us a strong position at the center of the benefits
ecosystem. As of December 31, 2015, we served 723 large employer customers, an increase from 141
in 2010, and 54 carrier customers, an increase from 29 in 2010.

We sell the Benefitfocus Platform on a subscription basis, typically through annual contracts with

our employer customers and multi-year contracts with our insurance carrier customers, with
subscription fees paid monthly. The multi-year contracts with our carrier customers are generally only
cancellable by the carrier in an instance of our uncured breach, although some of our carrier customers
are able to terminate their respective contracts without cause or for convenience. Our software-as-a-
service, or SaaS, model provides us visibility into our future operating results through increased
revenue predictability, which enhances our ability to manage our business. Our company was founded
in 2000, and we currently employ approximately 1,450 associates.

Industry Background

The administration and distribution of benefits to employees is a mainstay of the U.S. economy.

Providing these benefits is costly and complex and requires the exchange of information, application of
rules, and transfer of funds among a wide variety of constituents, including consumers, employers,
insurance carriers, brokers, benefits outsourcers, payroll processors, and financial institutions.
According to IBISWorld calculations, in 2015, the market for HR benefits administration in the
United States is expected to grow to over $73 billion. In addition, Gartner estimates that in 2014, the
U.S. insurance industry spent approximately $61 billion on software and related services1.

The variety and complexity of core benefits plans, including healthcare, dental, life, and disability

insurance continues to grow. In addition, employers are increasingly offering a range of voluntary
benefits plans, such as critical illness, supplemental income, and wellness programs. The current
system for providing benefits is changing rapidly and suffers from significant inefficiency as a result of
complexity, regulation, and the involvement of multiple parties, leaving room for substantial
improvement along the entire benefits value chain.

Employer Market

Currently, we believe there are over 18,000 entities that employ more than 1,000 individuals. A

significant and growing portion of employers’ costs is non-salary benefits, such as the health insurance
that they provide to their employees. With healthcare and other premiums increasing, senior
executives are prioritizing benefits administration in their organizations, searching for ways to contain
costs without sacrificing benefits. In addition, the expense burden continues to shift to employees.
Employees’ contributions to premiums for health insurance have grown from approximately $318 in
1999 to approximately $1,071 per employee in 2015. Employers recognize the importance of offering a
greater variety of core and voluntary benefits as a means to attract, motivate, and retain employees.

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They must maintain relationships with multiple insurance carriers and many other benefits providers,
placing a substantial administrative burden on their organizations.

Employers’ distribution, management, and administration of employee benefits has historically
consisted of error-prone, paper-based processes, and a patchwork of customized software tools, which
are costly to maintain, often lack necessary functionality, and fail to address the increasing complexity
of the benefits marketplace. As benefits offerings become more complex and employees bear more of
the cost of those benefits, HR software solutions that streamline information, simplify choices, and
engage employees are increasingly in demand. Employees desire tailored, dynamic, and interactive
communication of critical benefits information as they become accustomed to receiving personalized
content through various consumer applications on a range of devices.

Legacy HR systems were generally designed as extensions of enterprise resource planning, or

ERP, systems, built for back-office responsibilities like finance and accounting. As a result, these
systems lack functionality and ease-of-use for employees. Many legacy HR systems were not
designed to integrate with the broader benefits ecosystem, including brokers, carriers, and wellness
providers. This results in expensive, error-prone, and frustrating experiences for employers and
employees. Benefits outsourcers have attempted to compensate for the shortcomings of legacy HR
systems, but they have generally lacked adequate technology solutions necessary to keep up with the
rapidly evolving benefits landscape. As a result, employees are often not provided with the appropriate
functionality and information required to select and manage their benefits effectively.

Modern technology, changing communication patterns, and a constantly evolving benefits
ecosystem have changed the employee-employer relationship. HR executives continue to search for
effective strategies to increase efficiency and contain costs, while increasing employee engagement
and satisfaction. Employers are increasingly interested in SaaS solutions that can help capture and
analyze benefits data and ultimately lead to healthier, happier, and more productive employees. In
order to manage the distribution and administration of benefits effectively, employers need an
integrated platform, capable of handling all benefits in one place and providing a highly personalized
experience for employees.

Insurance Carrier Market

The employee benefits market consists of a myriad of insurance carriers and products. According

to the U.S. Bureau of Labor Statistics, the single largest benefit provided to employees in the United
States is healthcare insurance, often encompassing more than 90% of all insurance benefits spending
by employers. According to SNL Financial data, the U.S. private healthcare insurance market consists
of approximately 400 carriers covering approximately 276 million individual consumers. Carriers
provide benefits primarily through more than 5.7 million U.S. employers.

Large, national insurance carriers also offer numerous individual health plans of different types,
including health maintenance organizations, preferred provider organizations, point-of-service plans,
and health savings accounts across the 50 states. Each carrier offers a complex variety of health
insurance plans, with each plan requiring multiple decisions to address the specific needs of employers
and their individual employees. Despite widespread carrier consolidation, numerous disparate systems
remain in place, with many large carriers operating on multiple IT systems. Carriers often rely on
manual processes and siloed software applications to bridge gaps in legacy administration systems.
Even as carriers attempt to modernize and keep up with evolving industry practices and a changing
regulatory landscape, they have difficulty connecting with the broader healthcare system.

1

Gartner, Forecast: Enterprise IT Spending by Vertical Industry Market, Worldwide, 2013-2019
2Q15 Update, United States Insurance Market Spending on Software, IT Services, and Internal
Services.

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The effective delivery and management of healthcare benefits depends on the timely, continuous
exchange of data among carriers, their employer customers, and individual members. Legacy benefits
management systems often lack important functionality such as web and mobile self-service
capabilities and real-time data exchange. Critical carrier processes, including member enrollment,
billing, communications, and retail marketing have often been under-optimized or neglected by legacy
systems, and carriers have devoted significant internal resources to cover technology gaps. In addition,
healthcare reform mandates and the rise of exchanges have increased focus on carriers’ retail
distribution capabilities, which require additional investment.

Governmental oversight, punctuated with the passage of the Patient Protection and Affordable

Care Act, or PPACA, has led to an increasingly intricate regulatory framework under which health
benefits are delivered, accessed, and maintained. PPACA significantly expands insurance coverage
through the individual mandate, with the goal of providing healthcare insurance to all U.S. citizens. To
encourage enrollment, PPACA introduces a new distribution model in the form of healthcare
exchanges—online marketplaces that allow insurance carriers to compete directly for new members.
PPACA authorized the creation of publicly funded state exchanges in which individuals and small
businesses can purchase health insurance directly from carriers. In addition to these federally
mandated public exchanges, a number of private entities, including benefit outsourcers, carriers, and
brokers are establishing their own private exchanges. We expect private exchanges will be less rigid,
promoting both health and non-health benefits, with substantially fewer rules around the types of
benefits offered. As insurance carriers continue to bolster their retail distribution capabilities, we believe
they will require new technology solutions to attract additional members through private exchanges.

Reportable Segments

Our reportable segments, Employer and Carrier, are based on type of customer. Financial
information for Benefitfocus’ reportable segments is included in Note 14 to our consolidated financial
statements included in this Annual Report on Form 10-K.

The Benefitfocus Solutions

We provide a multi-tenant cloud-based benefits management platform to the employer and carrier

markets. The Benefitfocus Platform simplifies how organizations and individuals shop for, enroll in,
manage, and exchange benefits.

We believe our solutions help employers in the following important ways:

Simplify Benefits Enrollment. Our solutions reduce the complexity of benefits enrollment by
integrating all plan information in one place and presenting it to employees in an organized and easy-
to-understand manner. Employees shop and enroll using a highly intuitive and engaging consumer-
oriented interface.

Transition to Defined Contribution Benefits Funding Model. Our solutions help enable

employers’ ongoing shift to defined contribution plans. Defined contribution plans differ from traditional
defined benefit plans as they grant employees a stipend with which to purchase benefits of their
choosing. Defined contribution plans also offer more discretion and options compared to defined
benefit plans. Our products support traditional defined benefit plans, allowing employees to select from
a list of benefits offered by their employer, calculating required member contributions, and recording
and transmitting elections and other important information to payroll. Separately, with respect to
defined contribution plans, our exchange solutions help facilitate an online shopping environment with
many benefit options that allows employees to select personalized benefit offerings to suit their
individual needs.

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Reduce Cost and Increase ROI. Our solutions automate the benefits management process and
reduce the cost associated with clerical errors and covering ineligible employees and dependents. Our
solutions also include advanced analytics that enable employers and employees to quickly gather,
report, and forecast benefit costs.

Attract, Retain, and Motivate Employees. Our solutions help employers attract, retain, and
motivate top talent by delivering benefits information through a highly intuitive and engaging user
interface. We believe that when employees understand the value of their benefits, they are more likely
to be satisfied with and engaged in their jobs.

Streamline HR Processes. Our solutions eliminate the time-consuming and labor-intensive,

often paper-based, processes associated with managing employee benefits plans, making HR
professionals more efficient. Employers and HR professionals can efficiently enroll users or update
information, and communicate or make changes to plans in real-time.

Integrate Seamlessly with Related Systems. Our solutions can be easily and securely integrated

with a variety of related systems, including carrier membership and billing systems, payroll and HR
systems, banks, and other third-party administrators. We provide a network of more than 1,500 benefit
provider data exchange connections. Our open architecture further extends our functionality by
allowing third parties to develop and offer apps and services on our platform.

We believe our solutions help insurance carriers in the following important ways:

Attract and Maintain Membership. Our solutions allow carriers to maximize sales capacity and

efficiency by communicating directly with their employer customers and individual members.

Reduce Administrative Costs.

The Benefitfocus Platform allows carriers to automate and

simplify various aspects of the benefits administration process, such as enrollment, plan changes,
eligibility updates, and billing, from one centralized location.

Bolster Retail Distribution Capabilities Through Private Exchanges. Our solutions help carriers

respond to an evolving marketplace in which retail distribution capabilities are increasingly important to
attracting and retaining new members. Our private exchange platform offers carriers a lower cost direct
sales channel to employer groups and individuals. We offer the ability to sell both healthcare and non-
healthcare benefit products in an online shopping environment that serves as an alternative to
government-sponsored public exchanges.

Facilitate Real-Time Data Exchange. Our solutions simplify interactions and data exchange, and

foster collaboration among carriers and their partners, brokers, employer customers, and individual
members. This allows carriers to rapidly tailor and offer new benefits packages.

Our Growth Strategy

We intend to strengthen our position as a leading provider of cloud-based benefits software

solutions. Key elements of our growth strategy include the following:

Expand our Customer Base. We believe that our current customer base represents a small

fraction of our targeted employers and carriers that could benefit from our solutions. In order to reach
new customers in our existing employer and carrier markets, we are aggressively investing in our sales
and marketing resources and our channel marketing strategy.

Deepen our Relationships with our Existing Customer Base. We are deepening our employer
relationships by continuing to provide a unified platform with an growing list of additional solutions to
manage increasingly complex benefits processes and simplify the distribution and administration of

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employee benefits. We are expanding our carrier relationships through both the upsell of additional
software products and increased adoption across our carriers’ member populations.

Extend our Suite of Applications and Continue our Technology Leadership. We are extending the

number, range, and functionality of our benefits applications. We have also extended the functionality of our
products with various mobile applications. We intend to continue our collaboration with customers and
partners, so we can respond quickly to evolving market needs with innovative applications and support our
leadership position.

Further Develop our Partner Ecosystem. We have established strong relationships with

organizations such as Mercer, SAP, SuccessFactors, Allstate Insurance Company, Equifax, WageWorks,
and others in a variety of industries to deliver best-in-class applications to our customers. We plan to
continue to invest in our integration infrastructure to allow third parties and customers to build custom
applications on the Benefitfocus Platform and create deep integrations between their systems and ours.

Leverage our Corporate Culture. We believe our culture benefits our associates and customers and

supports our growth. We plan to continue to invest in our culture to help attract and retain top design and
engineering professionals who are passionate about Benefitfocus and motivated to create superior software
technology.

Target New Markets. We believe substantial demand for our solutions exists in markets and
geographies beyond our current focus. We intend to leverage opportunities we believe will arise from the
complexities of changing government regulation and increased enrollment impacting both Medicare and
Medicaid. We also plan to grow our sales capability internationally by expanding our direct sales force and
collaborating with strategic partners in new, international locations.

Selectively Pursue Strategic Acquisitions and Investments. We might pursue acquisitions of or

investments in complementary businesses and technologies that are consistent with our overall growth
strategy. We believe that a selective acquisition and investment strategy could enable us to gain new
customers, accelerate our expansion into new markets, and enhance our product capabilities.

The Benefitfocus Portfolio of Products

Our portfolio of products, as summarized below, provides a seamless, integrated experience for
the entire life cycle of benefits enrollment and management for insurance carriers and employers. We
also provide extensive applications to help carriers and employers manage their programs more
effectively.

Products and Services for Insurance Carriers

Products and Services for Employers

Marketplaces:

Large Employer Marketplace
Small Employer Marketplace
Individual Marketplace
Retiree Marketplace

eEnrollment
eBilling
eExchange
eSales
Core & Advanced Analytics
Integrations
Video
Implementation Services
Benefits Service Center

Benefitfocus Marketplace
Communication Portal
Benefitstore
Core & Advanced Analytics
Benefits Service Center
Video
ACA Compliance & Reporting
eBilling & Payment
Implementation Services
Benefits Service Center
Integrations
Benefitfocus University

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During 2015, we renamed and rebranded many of our products and services. The following

products and services for insurance carriers were renamed or rebranded: Marketplace was split into
four offerings differentiated by the targeted market; Benefit Informatics forms the basis of Core &
Advanced Analytics; Media and Animation Services are now marketed as Video; and App
Development Platform and Software-Enabled Services are now referred to as Integrations. The
following products and services for employers were renamed or rebranded: HR InTouch Marketplace is
now Benefitfocus Marketplace; HR InTouch is now Communication Portal; Benefit Informatics forms
the basis of Core & Advanced Analytics; HR Support Center is now Benefits Service Center; Media
and Animation Services are now marketed as Video; and App Development Platform and Software-
Enabled Services are now referred to as Integrations.

Products for Insurance Carriers

‰ Marketplaces are online shopping environments, sometimes referred to as exchanges that

allow customers to select from a variety of benefits plan choices to suit their individual needs.
Marketplaces support the shift toward defined contribution benefits plans, which are increasing
in popularity. Marketplaces provide consumer-centric experiences focused on personalization,
and integrate social tools to help drive informed choices while selecting benefits. They also
include features to track plans and compare pricing and features across multiple benefit plans.

‰ eEnrollment is our flagship product for carriers, providing them with online enrollment for all
types of benefits. We designed eEnrollment to enhance our users’ experience by presenting
information in a user-friendly format and integrating educational videos as well as plan
comparison and decision support tools to help users navigate the enrollment process. In
addition to helping customers find suitable plans, eEnrollment supports complex business
rules, such as eligibility and rating criteria. eEnrollment facilitates the following activities:

‰

Initial Enrollment. Employees and brokers can complete applications and health
statements prior to making elections. Once the selection occurs, eEnrollment automatically
calculates group numbers, finalizes benefit elections, and sends the data to the insurance
carriers’ membership systems.

‰ Open Enrollment. eEnrollment simplifies open enrollment by providing tools to map

employees from one plan to another, such as workflow, to-do lists, e-mail reminders, and a
wide range of reports.

‰ New Hire Enrollment. New hires can enroll in benefits anytime during their initial enrollment

period. eEnrollment calculates wait periods and effective dates automatically to ensure
compliance with the employers’ business rules.

‰ Life Events. Employees can make changes to their elections for specific reasons, including

a birth, marriage, and military leave. eEnrollment calculates effective dates and helps
employees understand what types of coverage changes are permitted with each type of life
event.

‰ eBilling is an electronic invoice presentment and payment solution, or EIPP. It consolidates
invoices from multiple insurance products so employers and individuals receive one invoice
that can be viewed and paid electronically. eBilling automates the synchronization of billing and
membership data to improve the accuracy of billing processes and provides options to simplify
bill payment, such as scheduled one-time and/or recurring payments.

‰ eExchange is a solution that bridges the communication gap between carrier and employer

systems, allowing a seamless exchange of data between the two. Our customers use
eExchange to integrate data from multiple systems, convert data from one format to another,
and manage the flow of employee data between carriers and employers.

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‰ eSales gives carriers and brokers tools to organize and proactively manage accounts, track
leads, generate quotes, and create proposals for multiple products. eSales allows carriers to
define their own market segments and configure them with unique workflows and business
rules. It also enables greater data accuracy by automatically incorporating updated products,
options and pricing for the most current rates and quotes. Carriers purchase eSales to increase
productivity in their sales force.

‰ Core & Advanced Analytics is our data analytics solution for use by carriers and their self-
insured employer customers. Core & Advanced Analytics is a privately-labeled analytics
solution that helps carriers and their self-insured employers identify cost drivers, recognize
trends, and predict future risks and costs. Additional analytical capabilities help create “what-if”
scenarios to model different variables, such as co-pay, deductibles, benefits, inflation, and
member populations.

Products for Employers

‰ Benefitfocus Marketplace is a cloud-based benefits management portal that streamlines online

enrollment, employee communication, and benefits administration, and creates a private
exchange environment for large employers who offer defined contribution plans. In one
cohesive, engaging workflow, Benefitfocus Marketplace presents employees with all of the
plans their employers offer. Employees who need extra assistance can access avatars,
animated videos, and live chat sessions as they explore their benefit options. As employees
shop for the plans that best fit their individual needs, a virtual shopping cart keeps a running
tally of the employers’ defined contribution in addition to the employees’ out-of-pocket costs. If
employees choose to purchase more coverage on their own, they can easily view and pay their
bills in the Benefitfocus Marketplace.

‰ Communication Portal is an employee engagement portal that gives employers the tools to

send personalized, targeted text and email communications to specific employee groups based
on location, job level and eligibility status. Features such as an Intelligent Virtual Assistant
provide employees on-demand support while reducing administration burden for employers,
and Self-Service Total Compensation Reports increase transparency into the full value of
benefit offerings, which can contribute to increased engagement and employee satisfaction.
‰ BenefitStore is a turnkey solution that makes available directly to employees a broad array of
ancillary benefits like transit, supplemental life and disability, among others, to provide a more
comprehensive and customizable benefits package.

‰ Core & Advanced Analytics is our data analytics solution that helps employers make more

informed, data-driven decisions about their benefits offerings. This product aggregates benefit
cost and claims data from relevant sources and allows customers to analyze, forecast, and
monitor costs. Core & Advanced Analytics enables employers and their advisors to identify cost
drivers, recognize trends, and predict future risks and costs. Additional analytical capabilities
create “what-if” scenarios to model different variables, such as co-pays, deductibles, benefits,
inflation, and member populations.

‰ ACA Compliance & Reporting is our solution that helps employers manage ACA compliance by

consolidating and automating IRS reporting. Additionally, Benefitfocus is an approved
transmitter, allowing us to electronically file required ACA compliance documents with the
Internal Revenue Service on behalf of our customers.

‰ eBilling & Payment is a comprehensive, dynamic electronic invoice presentment and payment

(EIPP) application that synchronizes enrollment and billing information to streamline the
monthly billing process, automate adjustments and increase accuracy of payments. eBilling &
Payment gives employers the ability to automate or schedule single-invoice payments to all of

9

their benefit providers. Employers can drill down by employee to see coverage level and plan,
or focus in by vendor, benefit type or internal cost control center to gain more insight into cost
drivers.

Professional Services and Customer Support

‰

Implementation Services. We provide implementation services to our customers in order to
help ensure seamless deployment and effective utilization of our solutions. Our carrier and
employer implementation teams and third-party system integrators in our Benefitfocus
Implementation Program follow a five-step approach for each implementation:
‰ Discovery, including project planning and coordination to establish key milestones,

documenting business and technical requirements, establishing a deployment strategy, and
planning operational and market adoption activities.

‰ Configuration and deployment, including configuring products to meet requirements

identified during discovery, and defining needs for data exchange, payroll integration, and
file transfer protocol.

‰

Integration, including connecting the Benefitfocus Platform functionality to a customer’s
currently existing systems, such as carrier membership and billing, payroll and HR systems,
employee communications, intranets, and others.

‰ Testing, including testing of various scenarios and uses cases, inbound and outbound

payroll integration, and regression testing.

‰ Training and technical support, including sessions to learn how to implement and access our

products.

‰ Benefits Service Center. We provide employers with expanded support services where our
benefits specialists help customers’ employees understand benefit offerings, navigate the
enrollment process, and find answers to frequently asked HR questions. Our Benefits Service
Center provides employees with personalized, guided support. Additional services, such as
fulfillment, dependent verification, and HR administration, are available to meet unique
organizational needs.

‰ Video. We create video and animated content that can be licensed within our applications or

independently for distribution via client portals or websites. Benefitfocus provides a
comprehensive video library and also can produce custom videos to meet specific
communication requirements of its carrier and employer customers. Our staff of executive
producers, project managers, writers, graphic designers, editors, and on-camera talent guide
customers through the process from concept development to delivery. Benefitfocus hosts
videos, eliminating the need for additional investments or internal IT resources by our
customers. In addition, we incorporate our customers’ unique branding to provide a seamless
extension of corporate websites and messaging.

Partner Offerings

‰

Integrations. We allow our partners and customers to develop custom apps that integrate
directly with Benefitfocus Marketplace. The open and flexible nature of our software
architecture allows us to build deeper integrations with partner organizations and offer custom
services in response to customer demand. Apps are organized into the following categories:
voluntary benefits, health and wellness, benefits administration, finance, and
communication. Some examples include:
‰ RedBrick Health provides access to customizable health assessments, digital coaching,

tracking and challenges.

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‰ LifeLock allows employees to purchase identity theft protection when they are enrolling in

other benefit programs.

‰ Equifax ACA Management Platform provides an end-to-end ACA management and

compliance solution that can reduce administrative tasks and cut costs with streamlined
eligibility tracking, automated look-back calculation and IRS reporting.

‰ SuccessFactors provides employee performance management solutions. We partnered with
them to create a full HR and benefits management suite that combines employee talent,
profile, and core HR information to help drive employee onboarding, promotion, and
development. The SuccessFactors suite of products provides an enterprise-class system of
record, as well as powerful analytics and intuitive tools.

‰ WageWorks supports benefits such as health savings accounts, flexible spending accounts,

and health reimbursement programs, as well as commuter benefits, direct billing, and
COBRA, through a single sign-on from our platform.

Customers

Our customers include employers of all sizes across a variety of industries and some of the

nation’s largest insurance carriers and aggregators. The following is a list of some of our significant
employer and carrier customers.

Employer Customers

Carrier Customers

Amerigas Propane, Inc.
Brooks Brothers Group, Inc.
Cancer Treatment Centers of America
Columbia Sportswear Company
Fender Musical Instruments Corporation
Rush University Medical Center
Under Armour, Inc.

Aetna Life Insurance Company
Allstate Insurance Company
Anthem, Inc. (formerly Wellpoint, Inc.)
Blue Cross and Blue Shield of Florida
BlueCross and BlueShield of South Carolina
Tufts Associated Health Plans, Inc.

During the year ended December 31, 2015, no customer accounted for more than 10% of our

total revenue.

Sales and Marketing

We sell our software solutions through our direct sales organization. Our direct sales team
comprises employer-focused and carrier-focused field sales professionals who are organized primarily
by geography and account size.

We generate customer leads, accelerate sales opportunities and build brand awareness through
our marketing programs and strategic relationships. Our marketing programs target HR, benefits, and
finance executives, technology professionals, and senior business leaders. Our principal marketing
programs include:

‰ use of our website to provide application and company information, as well as learning

opportunities for potential customers;

‰

territory development representatives who respond to incoming leads and convert them into
new sales opportunities;

‰ participation in, and sponsorship of, user conferences, executive events, trade shows and

industry events, including our annual user and partner conference, One Place;

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‰

integrated marketing campaigns, including direct email, online web advertising, blogs and
webinars; and

‰ public relations, analyst relations and social media initiatives.

We also sell our software solutions through strategic partners including Mercer LLC (“Mercer”)

and SAP SE.

Technology Infrastructure and Operations

As an enterprise cloud software vendor, we have always deployed our solutions using a SaaS

model. Our customers access our software via the web or mobile devices, rather than by installing
software on their premises. Through our multi-tenant platform, our customers access a single instance
of our software with multiple possible configurations enabled by our metadata-driven framework. The
multi-tenant approach provides significant operating leverage and improved efficiency as it helps us to
reduce our fixed cost base and minimize unused capacity on our hardware. In addition, our software
architecture gives us an advantage over vendors of legacy systems, who may be using a less flexible
architecture that would require significant time and expense to update.

We host our applications and serve all of our customers from two redundant data centers in
separate locations. We rely on third-party vendors to operate these data centers, which are designed
to host mission-critical computer systems and have industry-standard measures in place to minimize
service interruptions. Our technical operations staff manages the technology stacks supporting the
Benefitfocus Platform and uses automated monitoring tools throughout our system to detect unusual
events or malfunctions that could interfere with our customers’ or partners’ use of the Benefitfocus
Platform. We monitor application health by verifying that all applications, interfaces and supporting
middleware are operational. If our monitoring tools detect a problem, they notify our technical
operations staff, who responds immediately to diagnose and resolve the problem. We take the security
of our data and our systems very seriously, and we focus on minimizing the risk of vulnerabilities in our
system at every level of software design and system and network administration.

Compliance and Certifications

We obtain third-party examinations of our controls relating to security and data privacy. Certain
examinations are conducted under Statement on Standards for Attestation Engagements, or SSAE,
No. 16 (Reporting on Controls at a Service Organization). In particular, we obtain Service Organization
Controls, or SOC, reports known as SOC 1 Type II and SOC 2 Type II audits that test the design and
operating effectiveness of controls over a period of time. An independent auditor conducts these
examinations annually and addresses, among other areas, our physical and environmental safeguards
for production data centers, data availability and procedures covering integrity, change management,
and logical security.

On an annual basis, we complete an internal audit of compliance against the Payment Card

Industry Data Security Standards, or PCI-DSS, applicable to Level 1 service providers. These
standards focus on application and network security controls for companies that transmit and store
credit card data on behalf of clients. Benefitfocus meets PCI compliance requirements as a Level 1
service provider and submits its Report on Compliance and Attestation of Compliance documenting
this assessment to the four major credit card brands annually.

In addition to PCI-DDS, Benefitfocus meets all applicable security requirements required by the

National Automated Clearinghouse Association, or NACHA, for third-party service providers, as well as
all requirements for Covered Entities as required by HIPAA. We validate both NACHA and HIPAA
compliance annually through internal audits.

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Competition

While we do not believe any single competitor offers similarly expansive software solutions, we

face competition from various sources, many of which have greater resources than us. Competition in
our employer segment includes:

‰ ERP software companies, including Oracle (PeopleSoft), Infor (Lawson) and Workday each

offering a cloud-based benefits administration software solution;

‰ HR outsourcing companies, including Aon/Hewitt and Towers Watson, both of which have

recently launched benefits exchange solutions;

‰ payroll service providers, including ADP and Paychex, both of which have expanded their core
payroll services to include some form of cloud-based benefits administration services; and

‰ various niche software vendors.

Competitors in our carrier segment include:

‰

insurance carriers that have invested in internally developed benefit management solutions;

‰ member services companies, including those providing web-based subscriber enrollment and

claims adjudication services, such as Trizetto (acquired by Cognizant) and DST Health
Solutions; and

‰ various niche software vendors.

We believe that competition for benefits software and services is based primarily on the following

factors:

‰ capability for customization through configuration, integration, security, scalability, and reliability

of applications;

‰ competitive and understandable pricing;

‰ breadth and depth of application functionality;

‰ size of customer base and level of user adoption;

‰ extensive data exchange network;

‰ cloud-based delivery model;

‰ dynamic communication capabilities with contextual media, animation, and acknowledgement

tools;

‰ ability to integrate with legacy enterprise infrastructures and third-party applications;

‰ domain expertise in benefits and healthcare consumerism;

‰ extensive base of rules and event-driven benefit eligibility and enrollment;

‰ accessible on any browser or mobile device;

‰ modern and adaptive technology platform;

‰ access to third-party apps;

‰ clearly defined implementation timeline;

‰ customer-branding and styling; and

‰ ability to innovate and respond to customer and legislative needs rapidly.

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We believe that we compete effectively based upon all of these criteria, and that we are likely to

continue to retain a high percentage of our customers. Nonetheless, we believe that the increasing
acceptance of automated solutions in the healthcare marketplace and the adoption of more
sophisticated technology and legislative reform will result in increased competition, including potentially
from large software companies with greater resources than ours. Other companies might develop
superior or more economical service offerings that our customers could find more attractive than our
offerings. Moreover, the regulatory landscape might shift in a direction that is more strategically
advantageous to competitors.

Research and Development

Our ability to compete depends, in large part, on our continuous commitment to rapidly introduce

new applications, technologies, features, and functionality. We deliver multiple software releases per
year, updating the Benefitfocus Platform to leverage advances in cloud computing, mobile applications,
and data management. Our research and development team is responsible for the design and
development of our applications. We follow state-of-the-art practices in software development using
modern programming languages, data storage systems, and other tools. We use both commercial and
open source products, following a “best tool for the job” philosophy in product selection. Our software
has a multi-tiered architecture that ensures flexibility to add or modify features quickly in response to
changing market dynamics, customer needs, or regulatory requirements.

Our research and development expenses were $52.3 million, $41.7 million and $23.5 million for

the years December 31, 2015, 2014 and 2013, respectively.

Intellectual Property

We rely on a combination of patent, trade secret, copyright, and trademark laws, license
agreements, confidentiality procedures, confidentiality and nondisclosure agreements, and technical
measures to protect the intellectual property used in our business. We generally enter into
confidentiality and nondisclosure agreements with our associates, consultants, vendors, and
customers. We also seek to control access to and distribution of our software, documentation, and
other proprietary information.

We use numerous trademarks for our products and services, and “Benefitfocus”, “HR InTouch”,

“HR InTouch Marketplace”, “All Your Benefits. One Place.”, and “Shop. Enroll. Manage. Exchange.”
are registered marks of Benefitfocus in the United States. Through claimed common law trademark
protection, we also protect other Benefitfocus marks which identify our services, such as “All Your
Benefits. In Your Pocket.”, Benefitfocus eEnrollment, Benefitfocus eBilling, Benefitfocus eExchange,
and Benefitfocus eSales, and we have reserved numerous domain names, including
“benefitfocus.com”. We also have registered trademarks and pending trademark applications in foreign
jurisdictions such as Australia, Canada, India, Ireland, New Zealand, South Africa, and the United
Kingdom.

We have been granted three U.S. patents (utility patents) and have seven U.S. patent
applications (all for utility patents) pending. Our first patent, which protects specified systems and
methods for the automatic creation of agent-based systems, was issued in April 2013 and will not
expire until May 2030. Our second patent, which protects specified systems and methods for secure
agent information, was issued in October 2013 and will not expire until November 19, 2030. Our third
patent, which protects registration and execution of highly concurrent processing tasks, was issued in
January 2015 and will not expire until February 2032. We also have two Chinese, one Japanese and
one Australian patents and a number of pending patent applications under foreign jurisdictions and
treaties, such as Australia, Canada, China, Hong Kong, India, Japan, Taiwan, the European Patent
Convention, and the Patent Cooperation Treaty.

14

We also rely on certain intellectual property rights that we license from third parties. Although we
believe that alternative technologies are generally available to replace such licenses, these third-party
technologies may not continue to be available to us on commercially reasonable terms.

Although we rely on intellectual property rights, including trade secrets, patents, copyrights, and

trademarks, as well as contractual protections to establish and protect our proprietary rights, we
believe that factors such as the technological and creative skills of our personnel, creation of new
modules, features and functionality, and frequent enhancements to our applications are more essential
to establishing and maintaining our technology leadership position.

The steps we have taken to protect our copyrights, trademarks, and other intellectual property

may not be adequate, and the potential exists that third parties could infringe, misappropriate, or
misuse our intellectual property. If this were to occur, it could harm our reputation and adversely affect
our competitive position or operations. In addition, laws of other jurisdictions may not protect our
intellectual property and proprietary rights from unauthorized use or disclosure in the same manner as
the United States. The risk of unauthorized use of our proprietary and intellectual property rights may
increase as our company expands outside of the United States.

Government Regulation

Introduction

The employee benefits industry is required to comply with extensive and complex U.S. laws and
regulations at the federal and state levels. Although many regulatory and governmental requirements
do not directly apply to our business, our customers are required to comply with a variety of U.S. laws,
and we may be impacted by these laws as a result of our contractual obligations. For many of these
laws, there is little history of regulatory or judicial interpretation upon which to rely.

Requirements of PPACA

Our business could be affected by changes in healthcare spending. In March 2010, the President

signed into law PPACA. As enacted, PPACA will change how healthcare services are covered,
delivered and reimbursed through expanded coverage of uninsured individuals, reduced Medicare
program spending and insurance market reforms. By January 2014, PPACA required states to expand
Medicaid coverage significantly and establish health insurance exchanges to facilitate the purchase of
health insurance by individuals and small employers and provided subsidies to states to create non-
Medicaid plans for certain low-income residents.

Although numerous lawsuits challenged the constitutionality of PPACA, the U.S. Supreme Court
on June 28, 2012, upheld the constitutionality of PPACA except for provisions that would have allowed
the U.S. Department of Health and Human Services, or HHS, to penalize states that did not implement
the Medicaid expansion with the loss of existing federal Medicaid funding. Consequently, a number of
states opted out of the Medicaid expansion. Since that time, several states that initially opted out of the
Medicaid expansion changed their minds and expanded Medicaid after all. While many of the
provisions of PPACA will not be directly applicable to us, PPACA, as enacted, might affect the
business of many of our customers. Carriers and large employers might experience changes in the
numbers of individuals they insure as a result of Medicaid expansion and the creation of state and
national exchanges, though it is unclear how many states will decline to implement the Medicaid
expansion or adopt state-specific exchanges.

The long-term viability of PPACA is also currently in doubt. Congress has voted to repeal PPACA

numerous times. Moreover, several lawsuits challenging the legality of various aspects of PPACA are

15

still in the courts, but their ultimate outcomes are uncertain. Should Congress repeal PPACA or the
courts invalidate any aspect of the PPACA, the business of our customers could be substantially
affected.

Requirements Regarding the Confidentiality, Privacy and Security of Personal Information

HIPAA and Other Privacy and Security Requirements. There are numerous U.S. federal and
state laws and regulations related to the privacy and security of personal health information. In particular,
regulations promulgated pursuant to the Health Insurance Portability and Accountability Act of 1996, or
HIPAA, establish privacy and security standards that limit the use and disclosure of individually
identifiable health information and require the implementation of administrative, physical and
technological safeguards to ensure the confidentiality, integrity and availability of individually identifiable
health information in electronic form. Health plans, healthcare clearinghouses and most providers are
considered by the HIPAA regulations to be “Covered Entities.” With respect to our operations as a
healthcare clearinghouse, we are directly subject to the Privacy Standards and the Security Standards. In
addition, our carrier customers, or payors, are considered to be Covered Entities and are required to
enter into written agreements with us, known as Business Associate Agreements, under which we are
considered to be a Business Associate and that require us to safeguard individually identifiable health
information and restrict how we may use and disclose such information. Effective February 2010, the
American Recovery and Reinvestment Act of 2009, or ARRA, extended the direct application of some
provisions of the Privacy Standards and Security Standards to us when we are functioning as a Business
Associate of our Covered Entity customers. The Privacy Standards extensively regulate the use and
disclosure of individually identifiable health information by Covered Entities and their Business
Associates. For example, the Privacy Standards permit Covered Entities and their Business Associates
to use and disclose individually identifiable health information for treatment and to process claims for
payment, but other uses and disclosures, such as marketing communications, require written
authorization from the individual or must meet an exception specified under the Privacy Standards. The
Privacy Standards also provide patients with rights related to understanding and controlling how their
health information is used and disclosed. Effective February 2010 or later (in the case of restrictions tied
to the issuance of implementing regulations), ARRA imposed stricter limitations on certain types of uses
and disclosures, such as additional restrictions on marketing communications and the sale of individually
identifiable health information. To the extent permitted by the Privacy Standards, ARRA and our contracts
with our customers, we may use and disclose individually identifiable health information to perform our
services and for other limited purposes, such as creating de-identified information. Determining whether
data has been sufficiently de-identified to comply with the Privacy Standards and our contractual
obligations may require complex factual and statistical analyses and may be subject to interpretation. The
Security Standards require Covered Entities and their Business Associates to implement and maintain
administrative, physical and technical safeguards to protect the security of individually identifiable health
information that is electronically transmitted or electronically stored.

If we are unable to properly protect the privacy and security of health information entrusted to us,
we could be found to have breached our contracts with our customers. Further, if we fail to comply with
the Privacy Standards and Security Standards while acting as a Covered Entity or Business Associate,
we could face civil and criminal penalties. ARRA significantly increased the amount of the civil
penalties to up to $50,000 per violation for a maximum civil penalty of $1.5 million in a calendar year
for violations of the same requirement. Recently, the U.S. Department of Health and Human Services
Office for Civil Rights, which enforces the Security Standards and Privacy Standards, appears to have
increased its enforcement activities. ARRA also strengthened the enforcement provisions of HIPAA,
which may result in further increases in enforcement activity. ARRA also authorizes state attorneys
general to bring civil actions seeking either injunctions or damages in response to violations of HIPAA
privacy and security regulations that threaten the privacy of state residents. We have implemented and
maintain policies and processes to assist us in complying with the Privacy Standards, the Security
Standards and our contractual obligations.

16

Data Protection and Breaches.

In recent years, there have been a number of well-publicized

data breaches involving the improper dissemination of personal information of individuals. Many states
have responded to these incidents by enacting laws requiring holders of personal information to
maintain safeguards and to take certain actions in response to a data breach, such as providing
prompt notification of the breach to affected individuals. In many cases, these laws are limited to
electronic data, but states are increasingly enacting or considering stricter and broader requirements.
Covered Entities must report breaches of unsecured protected health information to affected
individuals without unreasonable delay, but not to exceed 60 days of discovery of the breach by a
Covered Entity or its agents. Notification must also be made to HHS and, in certain circumstances
involving large breaches, to the media. Business Associates must report breaches of unsecured
protected health information to Covered Entities within 60 days of discovery of the breach by the
Business Associate or its agents. The Federal Trade Commission, or FTC, has prosecuted some data
breach cases as unfair and deceptive acts or practices under the Federal Trade Commission Act.
Further, by regulation, the FTC requires creditors, which may include some of our customers, to
implement identity theft prevention programs to detect, prevent and mitigate identity theft in connection
with customer accounts. Although Congress passed legislation that restricts the definition of “creditor”
and exempts many health providers from complying with this rule, we may be required to apply
additional resources to our existing processes to assist our affected customers in complying with this
rule. We have implemented and maintain physical, technical and administrative safeguards intended to
protect all personal data and have processes in place to assist us in complying with all applicable laws
and regulations regarding the protection of this data and properly responding to any security breaches
or incidents.

Other Requirements.

In addition to HIPAA, numerous other U.S. state and federal laws govern

the collection, dissemination, use, access to and confidentiality of individually identifiable health
information and healthcare provider information. Some states also are considering new laws and
regulations that further protect the confidentiality, privacy and security of medical records or other types
of medical information. In many cases, these state laws are not preempted by the Privacy Standards
and may be subject to interpretation by various courts and other governmental authorities. Further,
Congress and a number of states have considered or are considering prohibitions or limitations on the
disclosure of medical or other information to individuals or entities located outside of the United States.

HIPAA Administrative Simplification

HIPAA also mandated a package of interlocking administrative simplification rules to establish

standards and requirements for the electronic transmission of certain healthcare claims and payment
transactions. These regulations are intended to encourage electronic commerce in the healthcare
industry and apply directly to Covered Entities. Some of our businesses, including our healthcare
clearinghouse operations, are considered Covered Entities under HIPAA and its implementing
regulations.

Transaction Standards. The standard transaction regulations established under HIPAA, or
Transaction Standards, mandate certain format and data content standards for the most common
electronic healthcare transactions, using technical standards promulgated by recognized standards
publishing organizations. These transactions include healthcare claims, enrollment, payment and
eligibility. The Transaction Standards are applicable to that portion of our business involving the
processing of healthcare transactions among payors, providers, patients and other healthcare industry
constituents. Failure to comply with the Transaction Standards may subject us to civil and potentially
criminal penalties and breach of contract claims. The Centers for Medicare and Medicaid Services, or
CMS, is responsible for enforcing the Transaction Standards.

17

Payors who are unable to exchange data in the required standard formats can achieve

Transaction Standards compliance by contracting with a clearinghouse to translate between standard
and non-standard formats. As a result, use of a clearinghouse has allowed numerous payors to
establish compliance with the Transaction Standards independently and at different times, reducing
transition costs and risks. In addition, the standardization of formats and data standards envisioned by
the Transaction Standards has only partially occurred. However, PPACA requires HHS to establish
operating rules to promote uniformity in the implementation of each standardized electronic
transaction. PPACA sets forth a schedule with staggered deadlines for the development of and
compliance with operating rules for the other standardized electronic transactions, with all operating
rules finalized and requiring compliance by December 31, 2015. On June 30, 2011, HHS released an
interim final rule that would require health plans, healthcare clearinghouses, and certain healthcare
providers to implement operating rules for two electronic transactions, relating to whether a patient is
eligible for healthcare coverage and the status of claims submitted to an insurer, by January 1, 2013.
Under PPACA, payors and service contractors of payors, including, in some cases, us, will be required
to certify compliance with these standards to HHS. The compliance date for the certification
requirement depends on the type of transaction, with the earliest certification required by
December 31, 2013. We cannot provide assurance regarding how the CMS will enforce the
Transaction Standards. We continue to work with payors, healthcare information system vendors and
other healthcare constituents to implement fully the Transaction Standards.

In January 2009, CMS published a final rule adopting updated standard code sets for diagnoses

and procedures known as the ICD-10 code sets. A separate final rule also published by CMS in
January 2009 resulted in changes to the formats to be used for electronic transactions, known as
Version 5010. The use of Version 5010 became mandatory on January 1, 2012, but CMS delayed
enforcement until July 1, 2012. The use of the ICD-10 code sets was originally required by October 1,
2013, but HHS extended this deadline twice, with the implementation date now set for October 1, 2015.
It is not known whether HHS will further the delay implementation of the ICD-10 code sets. We have
been modifying and will continue to modify our systems and processes to prepare for and implement
these changes.

Health Plan and Other Entity Identifiers. HHS has promulgated regulations implementing the

establishment of a unique health plan identifier, or HPID. Similar to a provider’s national provider
identifier, the HPID provides an identification system for health plans to use for electronic transactions.
HHS has also promulgated regulations implementing another entity identifier, or OEID, that serves as
an identifier for entities that are not health plans, health care providers or individuals. These other
entities, which include third-party administrators, transaction vendors, and clearinghouses, are not
required to obtain an OEID, but they could obtain and use one if they needed to be identified in
standardized transactions. The implementation of the enforcement of the HPID and OEID process has
been indefinitely delayed by HHS, and if implemented its impact on our business is unclear at this time.

Financial Services Related Laws and Rules

Financial services and electronic payment processing services are subject to numerous laws,
regulations and industry standards, some of which might impact our operations and subject us, our
vendors and our customers to liability as a result of the payment distribution and processing solutions
we offer. Although we do not act as a bank, we offer solutions that involve banks, or vendors who
contract with banks and other regulated providers of financial services. As a result, we might be
impacted by banking and financial services industry laws, regulations and industry standards, such as
licensing requirements, solvency standards, requirements to maintain the privacy and security of
nonpublic personal financial information and Federal Deposit Insurance Corporation deposit insurance
limits. In addition, our patient billing and payment distribution and processing solutions might be
impacted by payment card association operating rules, certification requirements and rules governing

18

electronic funds transfers. If we fail to comply with applicable payment processing rules or
requirements, we might be subject to fines and changes in transaction fees and may lose our ability to
process credit and debit card transactions or facilitate other types of billing and payment solutions.
Moreover, payment transactions processed using the Automated Clearing House Network, or ACH, are
subject to network operating rules promulgated by the National Automated Clearing House Association
and to various federal laws regarding such operations, including laws pertaining to electronic funds
transfers, and these rules and laws might impact our billing and payment solutions. Further, our
solutions might impact the ability of our payor customers to comply with state prompt payment laws.
These laws require payors to pay healthcare claims meeting the statutory or regulatory definition of a
“clean claim” within a specified time frame.

Banking Regulation

The Goldman Sachs Group, affiliates of which owned approximately 21.4% of the voting and

economic interest in our business as of December 31, 2015, is regulated as a bank holding company and a
financial holding company under the Bank Holding Company Act of 1956, as amended, or the BHC Act.
Due to the size of its voting and economic interest, we are deemed to be controlled by The Goldman Sachs
Group and are therefore considered to be a “subsidiary” of The Goldman Sachs Group under the BHC Act.
As a result, although we do not engage in banking operations, we are subject to regulation, supervision,
examination and potential enforcement action by the Federal Reserve and to most banking laws,
regulations and orders that apply to The Goldman Sachs Group. In addition, certain restrictions applicable
to Goldman Sachs under the BHC Act may apply to the Company as well, and we may be subject to
regulatory oversight and examination because we are a technology service provider to regulated financial
institutions. The bank regulatory framework is intended primarily to protect the safety and soundness of
depository institutions, the federal deposit insurance system, and depositors rather than our stockholders.
Because of The Goldman Sachs Group’s status as a bank holding company and a financial holding
company, we have agreed to certain covenants for the benefit of The Goldman Sachs Group that are
intended to facilitate its compliance with the BHC Act.

In addition, the Dodd-Frank Wall Street Reform and Consumer Protection Act, or Dodd-Frank Act,

was signed into law by President Obama on July 21, 2010, including Title VI known as the “Volcker Rule”.
US financial regulators approved final rules to implement the Volcker Rule in December 2013. The Volcker
Rule, in relevant part, restricts banking entities from proprietary trading (subject to certain exemptions) and
from acquiring or retaining any equity, partnership or other interests in, or sponsoring, a private equity fund,
subject to satisfying certain conditions, and from engaging in certain transactions with funds.

We will continue to be deemed to be controlled by The Goldman Sachs Group for purposes of the

BHC Act and, therefore, we will continue to be subject to regulation by the Federal Reserve and to the
BHC Act, as well as certain other banking laws, regulations and orders that apply to The Goldman
Sachs Group. We will remain subject to this regulatory regime until The Goldman Sachs Group is no
longer deemed to control us for bank regulatory purposes, which we do not generally have the ability to
control and which will not occur until The Goldman Sachs Group has significantly reduced its voting
and economic interest in us. We cannot predict the ownership level at which the Federal Reserve
would consider us no longer controlled by The Goldman Sachs Group, but it could be less than 10%.

The Goldman Sachs Group and its subsidiaries, including Benefitfocus, generally may conduct
only activities that are authorized for a bank holding company or a “financial holding company” under
the BHC Act. The scope of services we may provide to our customers is limited under the BHC Act to
those which are (i) financial in nature or incidental to financial activities (including data processing
services such as those that we provide with our software solutions) or (ii) complementary to a financial
activity and which do not pose a substantial risk to the safety and soundness of depository institutions
or the financial system generally. We believe that our current and anticipated business activities are
permitted under the BHC Act.

19

Any failure of The Goldman Sachs Group to maintain its status as a financial holding company could
result in substantial limitations on our activities and our growth. In particular, our permissible activities could
be further restricted to only those that constitute banking or activities closely related to banking. The
Goldman Sachs Group’s loss of its financial holding company status could be caused by several factors,
including any failure by The Goldman Sachs Group’s bank subsidiaries to remain sufficiently capitalized, by
any examination downgrade of one of The Goldman Sachs Group’s bank subsidiaries, or by any failure of
one of The Goldman Sachs Group’s bank subsidiaries to maintain a satisfactory rating under the
Community Reinvestment Act. In addition, the Dodd-Frank Act broadened the requirements for maintaining
financial holding company status by also requiring the holding company to remain “well capitalized” and
“well managed”. We have no ability to prevent such occurrences from happening.

The Federal Reserve has broad enforcement authority over us, including the power to prohibit us

from conducting any activity that, in the Federal Reserve’s opinion, is unauthorized or constitutes an
unsafe or unsound practice in conducting our business. The Federal Reserve may approve, deny or
refuse to act upon applications or notices for The Goldman Sachs Group and its subsidiaries to
conduct new activities, acquire or divest businesses or assets, or reconfigure existing operations. The
Federal Reserve may also impose substantial fines and other penalties for violations of applicable
banking laws, regulations and orders. The Dodd-Frank Act strengthened the Federal Reserve’s
supervisory and enforcement authority over a bank holding company’s non-bank affiliates. We do not
believe that any of our current or anticipated business activities will require Federal Reserve approval.

There are limits on the ability of The Goldman Sachs Group’s bank subsidiaries to extend credit

to or conduct other transactions with us. In general, any loans to us from a bank subsidiary of The
Goldman Sachs Group must be on market terms and secured by designated amounts of specified
collateral and are limited to 10% of the lending bank’s capital stock and surplus. Statutory changes
made by the Dodd-Frank Act place certain additional restrictions on transactions between us and The
Goldman Sachs Group, which we do not expect to be material to us.

Geographic Areas

We operate solely in the United States. As such, we held substantially all our assets and

generated all our revenue in the United States during the fiscal years ended December 31, 2015, 2014
and 2013.

Corporate Information

We were incorporated in June 2000 as Benefitfocus.com, Inc., a South Carolina corporation. In
September 2013, we reincorporated in Delaware as Benefitfocus, Inc. Our principal executive offices
are located at 100 Benefitfocus Way, Charleston, South Carolina 29492, and our phone number is
(843) 849-7476. Our website address is www.benefitfocus.com. The information on, or that can be
accessed through, our website is not part of this report. We currently employ approximately 1,450
associates.

Executive Officers

The following table sets forth information concerning our executive officers as of February 25, 2016:

Name

Age Position

Shawn A. Jenkins . . . . . . . . . . . . . . . .
Raymond A. August . . . . . . . . . . . . . .
Mason R. Holland, Jr. . . . . . . . . . . . . .
Milton A. Alpern . . . . . . . . . . . . . . . . . .
James P. Restivo. . . . . . . . . . . . . . . . .

48 Chief Executive Officer, Director
54 President and Chief Operating Officer
51 Executive Chairman, Director
64 Chief Financial Officer and Secretary
55 Chief Technology Officer

20

Shawn A. Jenkins—President, Chief Executive Officer, and Director

Shawn Jenkins, one of our founders, has been Chief Executive Officer and a member of our
board of directors since our founding in June 2000. He also served as our President until March 2015.
Prior to founding Benefitfocus, from 1995 to 2000, he served as Vice President with American
Pensions, Inc., leading sales, operations, and technology. From 1994 to 1995, Mr. Jenkins was a
program analyst with Rockwell Automation, Inc. Mr. Jenkins serves on the Advisory Board for the
School of Computing at Clemson University, Medical University of South Carolina Foundation Board of
Directors, College of Charleston Board of Governors, and Charleston Southern University Board of
Visitors. He previously served as Chairman of the Growing Forward Campaign for the Lowcountry
Food Bank. Mr. Jenkins received an M.B.A. from Charleston Southern University and a B.A. from
Geneva College in Beaver Falls, Pennsylvania.

Raymond A. August—President and Chief Operating Officer

Raymond August has served as our Chief Operating Officer since August 2014 and was promoted to

the title of President and Chief Operating Officer in March 2015. Prior to joining Benefitfocus, Mr. August
served as the General Manager of the Computer Sciences Corp., or CSC, Financial Services Group since
October 2012. Prior to that, from March 2008 to September 2012, he served as CSC’s President of the
Financial Services Group. Since July 2013 he has served as a member of the Executive Advisory council
for Arthur Ventures Private Equity Fund. Mr. August earned a B.S. in Accounting and Management Science
from the University of South Carolina and is a Certified Public Accountant.

Mason R. Holland, Jr.—Executive Chairman of the Board

Mason Holland, one of our founders, has been our Executive Chairman and a member of our

board of directors since our founding in June 2000. Mr. Holland is responsible for the coordination of
strategic partnerships with industry leaders and client relations and serves on the nominating and
corporate governance committee of our board. Mr. Holland founded American Pensions, Inc. in 1988,
serving as its Chairman and President from 1988 to 2003. Mr. Holland’s other ventures have included
establishing Holland Properties, LLC, a real estate development firm, in 1989, and acquiring Eclipse
Aerospace, Inc., a jet aircraft manufacturer, in May 2009, for which he serves as Chairman and Chief
Executive Officer. Mr. Holland attended Old Dominion University in Norfolk, Virginia.

Milton A. Alpern—Chief Financial Officer

Milt Alpern has served as our Chief Financial Officer since January 2012. As announced in
December 2015, Mr. Alpern intends to retire effective March 31, 2016, remaining with the Company
thereafter as a consultant until April 1, 2017. Prior to joining Benefitfocus, from April 2008 to December
2011, he was the Chief Financial Officer for ITA Software, Inc., a SaaS provider of technology solutions
to the travel industry, which was acquired by Google in 2011, where he was responsible for leading all
financial and administrative functions for the company. Prior to ITA Software, from 2003 to 2008,
Mr. Alpern served as the Chief Financial Officer for Applix, Inc., a publicly held international provider of
business performance management and business intelligence software where he directed all finance,
human resources, legal activities, and financial community relationships. From 1998 to 2002,
Mr. Alpern served as the Chief Financial Officer at Eprise Corporation, a publicly held provider of
business website content management software and solutions, where he was a member of the
management team leading the company’s successful initial public offering. Mr. Alpern holds a B.S. in
accounting from Montclair State University.

James P. Restivo—Chief Technology Officer

James Restivo began serving as our Chief Technology Officer in January 2016. Prior to joining

Benefitfocus, Mr. Restivo served as Vice President, Chief Technology Officer of Dodge Data &

21

Analytics LLC beginning in February 2015. From December 2012 to September 2014, Mr. Restivo
served as Vice President, Chief Technology Officer of Smarter Workforce at International Business
Machines Corporation (“IBM”). Prior to that, beginning in October 2006, Mr. Restivo served as Chief
Technology Officer of Kenexa Corporation where he managed global public Human Capital
Management R&D, SaaS operations and information security before the company was purchased by
IBM. Mr. Restivo received a B.S. in computer science, applied mathematics and statistics from Stony
Brook University and an M.S. from the Massachusetts Institute of Technology in computer science.

As of December 31, 2015, we had approximately 1,450 full-time associates, or employees,

including approximately 680 engaged in technology development and deployment. None of our
associates is represented by a labor union and we consider our current relations with our associates to
be good.

22

Item 1A. RISK FACTORS.

Investing in our common stock involves a high degree of risk. You should consider carefully the

risks and uncertainties described below, together with all of the other information in this Annual Report
on Form 10-K, including the consolidated financial statements and the related notes, before deciding to
invest in shares of our common stock. If any of the following risks were to materialize, our business,
financial condition, results of operations, and future growth prospects could be materially and adversely
affected. In that event, the market price of our common stock could decline and you could lose part or
all of your investment in our common stock.

Risks Related to Our Business

We have had a history of losses, and we might not be able to achieve or sustain profitability.

We experienced net losses of $62.1 million, $63.2 million, and $30.4 million for the years ended

December 31, 2015, 2014, and 2013, respectively. We cannot predict if we will achieve sustained
profitability in the near future or at all. We expect to make significant future expenditures to develop
and expand our business. In addition, as a public company, we incur significant legal, accounting, and
other expenses that we did not incur as a private company. These increased expenditures will make it
harder for us to achieve and maintain future profitability. Our recent growth in revenue and number of
customers might not be sustainable, and we might not achieve sufficient revenue to achieve or
maintain profitability. We could incur significant losses in the future for a number of reasons, including
the other risks described in this Annual Report on Form 10-K, and we may encounter unforeseen
expenses, difficulties, complications and delays and other unknown events. Accordingly, we might not
be able to achieve or maintain profitability and we may incur significant losses for the foreseeable
future.

Our quarterly operating results have fluctuated in the past and might continue to fluctuate,
causing the value of our common stock to decline substantially.

Our quarterly operating results might fluctuate due to a variety of factors, many of which are

outside of our control. As a result, comparing our operating results on a period-to-period basis might
not be meaningful. You should not rely on our past results as indicative of our future performance.
Moreover, our stock price might be based on expectations of future performance that are unrealistic or
that we might not meet and, if our revenue or operating results fall below the expectations of investors
or securities analysts, the price of our common stock could decline substantially. For example, on May
6, 2014, the first trading day after we publically announced March 31, 2014 financial results, our stock
price dropped almost $3.00 per share, or 9.0%, to $29.66.

Our operating results have varied in the past. In addition to other risk factors listed in this section,

some of the important factors that may cause fluctuations in our quarterly operating results include:

‰

the extent to which our products and services achieve or maintain market acceptance;

‰ our ability to introduce new products and services and enhancements to our existing products

and services on a timely basis;

‰ new competitors and the introduction of enhanced products and services from competitors;
‰

the financial condition of our current and potential customers;

‰ changes in customer budgets and procurement policies;
‰

the amount and timing of our investment in research and development activities;

‰

technical difficulties with our products or interruptions in our services;

‰ our ability to hire and retain qualified personnel, including the rate of expansion of our sales

force;

23

‰ changes in the regulatory environment related to benefits and healthcare;

‰

‰

regulatory compliance costs;

the timing, size, and integration success of potential future acquisitions; and

‰ unforeseen legal expenses, including litigation and settlement costs.

In addition, a significant portion of our operating expense is relatively fixed in nature, and planned

expenditures are based in part on expectations regarding future revenue. Accordingly, unexpected
revenue shortfalls might decrease our gross margins and could cause significant changes in our
operating results from quarter to quarter. If this occurs, the trading price of our common stock could fall
substantially, either suddenly or over time.

As a result of our variable sales and implementation cycles, we might not be able to recognize
revenue to offset expenditures, which could result in fluctuations in our quarterly results of
operations or otherwise harm our future operating results.

The sales cycle for our products and services can be variable, averaging four months in our

employer market segment and 15 months in our carrier market segment, each from initial contact to
contract execution. During the sales cycle, we expend time and resources, and we do not recognize
any revenue to offset such expenditures.

After a customer contract is signed, we provide an implementation process for the customer

during which we establish and test appropriate integrations, connections and registrations, load data
into our system, and train customer personnel. Our implementation cycle is also variable, typically
ranging from four to five months for employer implementations and from eight to 10 months for
complex carrier implementations, each from contract execution to completion of implementation. Some
of our new customer projects are complex and require a lengthy set-up period and significant
implementation work. During the implementation cycle, we expend substantial time, effort, and financial
resources implementing our products and services, but accounting principles do not allow us to
recognize the resulting revenue until implementation is complete and the services are available for use,
at which time we begin recognition of implementation revenue over the longer of the life of the contract
or the expected life of the customer relationship. Each customer’s situation is different, and
unanticipated difficulties and delays might arise as a result of failure by us or by the customer to
complete our respective responsibilities. If implementation periods are extended, revenue recognition
could be delayed and our financial condition might be adversely affected. In addition, cancellation of
any implementation after it has begun might result in lost time, effort, and expenses invested in the
cancelled implementation process and lost opportunity for implementing paying clients in that same
period of time.

These factors might contribute to continuing losses and substantial fluctuations in our quarterly

operating results. As a result, in future quarters, our operating results could fall below the expectations
of securities analysts or investors, in which event our stock price would likely decline.

Because we recognize revenue and expense relating to monthly subscriptions and professional
services over varying periods, downturns or upturns in sales are not immediately reflected in
full in our operating results.

As a SaaS company, we recognize our subscription revenue monthly for the term of our contracts

and recognize the majority of our professional services revenue ratably over the longer of the contract
term or the estimated expected life of the customer relationship. As a result, a portion of the revenue
we report each quarter is the recognition of deferred revenue from contracts we entered into during

24

previous quarters. Consequently, a shortfall in demand for our software solutions and professional
services or a decline in new or renewed contracts in any one quarter might not significantly reduce our
revenue for that quarter, but could negatively affect our revenue in future quarters. Accordingly, the
effect of significant downturns in new or renewed sales of our products and services is not reflected in
full in our results of operations until future periods. Our revenue recognition model also makes it
difficult for us to rapidly increase our revenue through additional sales in any period, because revenue
from new customers must be recognized over the applicable term of the contracts or the estimated
expected life of the customer relationship period. In addition, we recognize professional services
expenses as incurred, which could cause professional services gross margin to be negative.

We operate in a highly competitive industry, and if we are not able to compete effectively, our
business and operating results will be harmed.

The benefits management software market is highly competitive and is likely to attract increased

competition, which could make it hard for us to succeed. Small, specialized providers continue to
become more sophisticated and effective. In addition, large, well-financed, and technologically
sophisticated software companies might focus more on our market. The size and financial strength of
these entities is increasing as a result of continued consolidation in both the IT and healthcare
industries. We expect large integrated software companies to become more active in our market, both
through acquisitions and internal investment. In addition, insurance carriers may seek to bring certain
of their benefits software solutions in-house, whether through acquisitions or internal investment. For
example, Aetna, a customer of ours, owns bswift, a provider of insurance exchange technology
solutions and benefits administration technology solutions and services. If Aetna were to decide to use
bswift’s solution in place of any portion of the solutions we currently provide to them, then our business
and operating results could be materially and adversely affected. As costs fall and technology
improves, increased market saturation might change the competitive landscape in favor of our
competitors.

Some of our current large competitors have greater name recognition, longer operating histories,

and significantly greater resources than we do. As a result, our competitors might be able to respond
more quickly and effectively than we can to new or changing opportunities, technologies, standards, or
customer requirements. In addition, current and potential competitors have established, and might in
the future establish, cooperative relationships with vendors of complementary products, technologies,
or services to increase the availability of their products in the marketplace. Accordingly, new
competitors or alliances might emerge that have greater market share, a larger customer base, more
widely adopted proprietary technologies, greater marketing expertise, greater financial resources, and
larger sales forces than we have, which could put us at a competitive disadvantage. Further, in light of
these advantages, even if our products and services are more effective than those of our competitors,
current or potential customers might accept competitive offerings in lieu of purchasing our offerings.
Increased competition is likely to result in pricing pressures, which could negatively impact our sales,
profitability, or market share. In addition to new niche vendors, who offer stand-alone products and
services, we face competition from existing enterprise vendors, including those currently focused on
software solutions that have information systems in place with potential customers in our target market.
These existing enterprise vendors might promise products or services that offer ease of integration with
existing systems and which leverage existing vendor relationships. In addition, large insurance carriers
often have internal technology staffs and proprietary software for benefits management, making them
less likely to buy our solutions.

The market for our products and services is immature and volatile, and if it does not develop or
if it develops more slowly than we expect, the growth of our business will be harmed.

The cloud-based benefits management software market is relatively new and unproven, and it is

uncertain whether it will achieve and sustain high levels of demand and market acceptance. Our

25

success will depend to a substantial extent on the willingness of employers, carriers, and consumers to
increase their use of benefits management software. Many employers and carriers have invested
substantial personnel and financial resources to integrate internally developed solutions or traditional
enterprise software into their businesses for benefits management, and therefore might be reluctant or
unwilling to migrate to our cloud-based solutions. Furthermore, some businesses might be reluctant to
use cloud-based solutions because they have concerns about the security of their data and the
reliability of the technology delivery model associated with these solutions. If employers, carriers and
consumers do not perceive the benefits of our solutions, then our market might not develop at all, or it
might develop more slowly than we expect, either of which could significantly adversely affect our
operating results. In addition, we have limited insight into trends that might develop and affect our
business. We might make errors in predicting and reacting to relevant business trends, which could
harm our business. If any of these risks occur, it could materially adversely affect our business,
financial condition or results of operations.

The SaaS pricing model is evolving and our failure to manage its evolution and demand could
lead to lower than expected revenue and profit.

We derive most of our revenue growth from subscription offerings and, specifically, SaaS
offerings. This business model depends heavily on achieving economies of scale because the initial
upfront investment is costly and the associated revenue is recognized on a ratable basis. If we fail to
achieve appropriate economies of scale or if we fail to manage or anticipate the evolution and demand
of the SaaS pricing model, then our business and operating results could be adversely affected.

If we do not continue to innovate and provide products and services that are useful to
consumers, employers, insurance carriers, and brokers and provide high quality support
services, we might not remain competitive, and our revenue and operating results could suffer.

Our success depends in part on providing products and services that consumers, employers,
insurance carriers, and brokers will use to manage benefits. We must continue to invest significant
resources in research and development in order to enhance our existing products and services and
introduce new high quality products and services that customers will want. If we are unable to predict
user preferences or industry changes, or if we are unable to modify our products and services on a
timely basis, we might lose customers. Our operating results would also suffer if our innovations are
not responsive to the needs of our customers, are not appropriately timed with market opportunity, or
are not effectively brought to market. As technology continues to develop, our competitors might be
able to offer results that are, or that are perceived to be, substantially similar to or better than those
generated by us. This would force us to compete on additional product and service attributes and to
expend significant resources in order to remain competitive.

In addition, we may experience difficulties with software development, industry standards, design,

or marketing that could delay or prevent our development, introduction, or implementation of new
solutions and enhancements. The introduction of new solutions by competitors, the emergence of new
industry standards, or the development of entirely new technologies to replace existing offerings could
render our existing or future solutions obsolete.

Our success also depends on providing high quality support services to resolve any issues
related to our products and services. High quality education and customer support is important for the
successful marketing and sale of our products and services and for the renewal of existing customers.
If we do not help our customers quickly resolve issues and provide effective ongoing support, our
ability to sell additional products and services to existing customers would suffer and our reputation
with existing or potential customers would be harmed.

26

If we are unable to retain our existing customers, our revenue and results of operations would
be adversely affected.

We sell our products and services pursuant to agreements that are generally one year for
employers and three to five years for carriers. While our employer contracts generally automatically
renew on an annual basis, our carrier customers have no obligation to renew their contracts after their
contract period expires, and these contracts may not be renewed on the same or on more profitable
terms if at all. Additionally, some of our carrier customers are able to terminate their respective
contracts without cause or for convenience, although generally our carrier contracts are only
cancellable by the carrier in an instance of our uncured breach. As a result, our ability to grow depends
in part on the continuance and renewal of our carrier contracts. We may not be able to accurately
predict future trends in customer renewals, and our customers’ renewal rates may decline or fluctuate
because of several factors, including their level of satisfaction or dissatisfaction with our services, the
cost of our services, the cost of services offered by our competitors, or reductions in our customers’
spending levels. If our carrier customers terminate or do not renew their contracts for our services,
renew on less favorable terms, or do not purchase additional functionality or products, our revenue
may grow more slowly than expected or decline, and our profitability and gross margins may be
harmed.

A significant amount of our revenue is derived from our largest customers, and any reduction
in revenue from any of these customers would reduce our revenue and net income.

Our ten largest customers by revenue in the past three years accounted for approximately 42.4%,

40.4% and 47.4% of our consolidated revenue in each of 2015, 2014 and 2013, respectively. Our
largest customer by revenue in the past three years accounted for approximately 9.7%, 9.4% and 9.5%
of our revenue in each of 2015, 2014 and 2013, respectively. In addition, one customer represented
22.2% of our accounts receivable at December 31, 2015 and another represented 13.3% at
December 31, 2014. If any of our large customers or strategic partners decides not to renew its
contracts with us, or to renew on less favorable terms, our business, revenues, reputation, and our
ability to obtain new customers could be materially and adversely affected.

If the number of individuals covered by our employer and carrier customers decreases or the
number of products or services to which our employer and carrier customers subscribe
decreases, our revenue will decrease.

Under most of our customer contracts, we base our fees on the number of individuals to whom

our customers provide benefits and the number of products or services subscribed to by our
customers. Many factors may lead to a decrease in the number of individuals covered by our
customers and the number of products or services subscribed to by our customers, including:

‰

failure of our customers to adopt or maintain effective business practices;

‰ changes in the nature or operations of our customers;
‰ government regulations; and
‰

increased competition or other changes in the benefits marketplace.

If the number of individuals covered by our customers or the number of products or services

subscribed to by our customers decreases for any reason, our revenue will likely decrease.

Failure to manage our rapid growth effectively could increase our expenses, decrease our
revenue, and prevent us from implementing our business strategy.

We have been experiencing a period of rapid growth, which puts strain on our business. To
manage this and our anticipated future growth effectively, we must continue to maintain and enhance

27

our IT infrastructure, financial and accounting systems, and controls. We also must attract, train, and
retain a significant number of qualified sales and marketing personnel, customer support personnel,
professional services personnel, software engineers, technical personnel, and management personnel.
Failure to effectively manage our rapid growth could lead us to over-invest or under-invest in
development and operations, result in weaknesses in our infrastructure, systems, or controls, give rise
to operational mistakes, losses, loss of productivity or business opportunities, and result in loss of
employees and reduced productivity of remaining employees. Our growth could require significant
capital expenditures and might divert financial resources from other projects such as the development
of new products and services. If our management is unable to effectively manage our growth, our
expenses might increase more than expected, our revenue could decline or might grow more slowly
than expected, and we might be unable to implement our business strategy. The quality of our
products and services might suffer, which could negatively affect our reputation and harm our ability to
retain and attract customers.

Economic uncertainties or downturns in the general economy or the industries in which our
customers operate could disproportionately affect the demand for our solutions and negatively
impact our results of operations.

General worldwide economic conditions have experienced a significant downturn, and market

volatility and uncertainty remain widespread, making it extremely difficult for our customers and us to
accurately forecast and plan future business activities. In addition, these conditions could cause our
customers or prospective customers to decrease headcount, benefits, or HR budgets, which could
decrease corporate spending on our products and services, resulting in delayed and lengthened sales
cycles, a decrease in new customer acquisition, and/or loss of customers. Furthermore, during
challenging economic times, our customers may have difficulty gaining timely access to sufficient credit
or obtaining credit on reasonable terms, which could impair their ability to make timely payments to us
and adversely affect our revenue. If that were to occur, our financial results could be harmed. Further,
challenging economic conditions might impair the ability of our customers to pay for the products and
services they already have purchased from us and, as a result, our write-offs of accounts receivable
could increase. We cannot predict the timing, strength, or duration of any economic slowdown or
recovery. If the condition of the general economy or markets in which we operate worsens, our
business could be harmed.

We depend on our senior management team, and the loss of one or more key associates or an
inability to attract and retain highly skilled associates could adversely affect our business.

Our success depends largely upon the continued services of our key executive officers. We also

rely on our leadership team in the areas of research and development, marketing, services, and
general and administrative functions, and on mission-critical individual contributors in research and
development. From time to time, there may be changes in our executive management team resulting
from the hiring or departure of executives, which could disrupt our business. For example, in 2015
three of our executive officers announced they were leaving the Company or transitioned into different
roles, and we hired a new Chief Technology Officer and are engaged in a search for a new Chief
Financial Officer. The loss of one or more of our executive officers or key associates could have a
serious adverse effect on our business.

To continue to execute our growth strategy, we also must attract and retain highly skilled
personnel. Competition is intense for engineers with high levels of experience in designing and
developing software and Internet-related services. We might not be successful in maintaining our
unique culture and continuing to attract and retain qualified personnel. We have from time to time in the
past experienced, and we expect to continue to experience in the future, difficulty in hiring and
retaining highly skilled personnel with appropriate qualifications. The pool of qualified personnel with
SaaS experience and/or experience working with the benefits market is limited overall and specifically

28

in Charleston, South Carolina, where our principal office is located. In addition, many of the companies
with which we compete for experienced personnel have greater resources than we have and are
located in geographic areas, like Silicon Valley, that may attract more qualified technology workers.

In addition, in making employment decisions, particularly in the Internet and high-technology

industries, job candidates often consider the value of the stock options they are to receive in
connection with their employment. Volatility in the price of our stock might, therefore, adversely affect
our ability to attract or retain highly skilled personnel. Furthermore, the requirement to expense certain
stock awards might discourage us from granting the size or type of stock awards that job candidates
require to join our company. If we fail to attract new personnel or fail to retain and motivate our current
personnel, our business and future growth prospects could be severely harmed.

If we fail to maintain awareness of our brand cost-effectively, our business might suffer.

We believe that maintaining awareness of our brand in a cost-effective manner is critical to

continuing the widespread acceptance of our existing solutions and is an important element in
attracting new customers. Furthermore, we believe that the importance of brand recognition will
increase as competition in our market increases. Successful promotion of our brand will depend largely
on the effectiveness of our marketing efforts and on our ability to provide reliable and useful services at
competitive prices. Our efforts to build, maintain and market changes to our brand nationally have
involved significant expenses. Brand promotion activities may not yield increased revenue, and even if
they do, any increased revenue may not offset the expenses we incur in maintaining our brand. If we
fail to successfully maintain our brand, or incur substantial expenses in an unsuccessful attempt to
maintain our brand, we may fail to attract enough new customers or retain our existing customers to
the extent necessary to realize a sufficient return on our brand-building efforts, and our business could
suffer.

Our growth depends in part on the success of our strategic relationships with third parties.

In order to grow our business, we anticipate that we will continue to depend on our relationships

with third parties, including Mercer LLC, or Mercer, and its affiliates, and others such as technology
and content providers, and third party system integrators. Identifying partners, and negotiating and
documenting relationships with them, requires significant time and resources. Our expanded
relationship with and February 2015 sale of stock to Mercer increases our reliance on it and related
risks, including Mercer’s competitors being less likely to do business with us. Our competitors might be
effective in providing incentives to third parties to favor their products or services or to prevent or
reduce subscriptions to our products and services. In addition, acquisitions of our partners by our
competitors could result in a decrease in the number of our current and potential customers, as our
partners may no longer facilitate the adoption of our applications by potential customers. If we are
unsuccessful in establishing or maintaining our relationships with third parties, our ability to compete in
the marketplace or to grow our revenue could be impaired and our operating results may suffer. Even if
we are successful, we cannot assure you that these relationships will result in increased customer use
of our applications or increased revenue.

If we are required to collect sales and use taxes in additional jurisdictions, we might be subject
to liability for past sales and our future sales may decrease.

We might lose sales or incur significant expenses if states successfully impose broader

guidelines on state sales and use taxes. A successful assertion by one or more states requiring us to
collect sales or other taxes on the licensing of our software or sale of our services could result in
substantial tax liabilities for past transactions and otherwise harm our business. For example, in the
quarter ended September 30, 2014, New York gave us notice it is auditing us, and as a result we
increased our sales tax reserve by $0.3 million. Each state has different rules and regulations

29

governing sales and use taxes, and these rules and regulations are subject to varying interpretations
that change over time. We review these rules and regulations periodically and, when we believe we are
subject to sales and use taxes in a particular state, voluntarily engage state tax authorities in order to
determine how to comply with their rules and regulations. We cannot assure you that we will not be
subject to sales and use taxes or related penalties for past sales in states where we currently believe
no such taxes are required.

Vendors of services, like us, are typically held responsible by taxing authorities for the collection

and payment of any applicable sales and similar taxes. If one or more taxing authorities determines
that taxes should have, but have not, been paid with respect to our services, we might be liable for past
taxes in addition to taxes going forward. Liability for past taxes might also include substantial interest
and penalty charges. Our customer contracts typically provide that our customers must pay all
applicable sales and similar taxes. Nevertheless, our customers might be reluctant to pay back taxes
and might refuse responsibility for interest or penalties associated with those taxes. If we are required
to collect and pay back taxes and the associated interest and penalties, and if our clients fail or refuse
to reimburse us for all or a portion of these amounts, we will incur unplanned expenses that may be
substantial. Moreover, imposition of such taxes on us going forward will effectively increase the cost of
our software and services to our customers and might adversely affect our ability to retain existing
customers or to gain new customers in the areas in which such taxes are imposed.

We might not be able to utilize a significant portion of our net operating loss or other tax credit
carryforwards, which could adversely affect our profitability.

As of December 31, 2015, we had federal and state net operating loss carryforwards due to prior
period losses, which if not utilized will begin to expire in 2022 for federal and state purposes. We also
have South Carolina jobs tax credit and headquarters tax credit carryforwards, which if not utilized will
begin to expire in 2020. These tax credit carryforwards could expire unused and be unavailable to
offset future income tax liabilities, which could adversely affect our profitability.

In addition, under Section 382 of the Internal Revenue Code of 1986, as amended, or the Code,
our ability to utilize net operating loss carryforwards or other tax attributes in any taxable year may be
limited if we experience an “ownership change”. A Section 382 “ownership change” generally occurs if
one or more stockholders or groups of stockholders who own at least 5% of our stock increase their
ownership by more than 50 percentage points over their lowest ownership percentage within a rolling
three-year period. Similar rules might apply under state tax laws. Future issuances of our stock could
cause an “ownership change”. It is possible that an ownership change, or any future ownership
change, could have a material effect on the use of our net operating loss carryforwards or other tax
attributes, which could adversely affect our profitability.

We might be unable to adequately protect, and we might incur significant costs in enforcing,
our intellectual property and other proprietary rights.

Our success depends in part on our ability to enforce our intellectual property and other
proprietary rights. We rely on a combination of trademark, trade secret, copyright, patent, and unfair
competition laws, as well as license and access agreements and other contractual provisions, to
protect our intellectual property and other proprietary rights. In addition, we attempt to protect our
intellectual property and proprietary information by requiring employees and consultants to enter into
confidentiality, noncompetition, and assignment of inventions agreements. Our attempts to protect our
intellectual property might be challenged by others or invalidated through administrative process or
litigation. While we have three U.S., two Chinese, one Japanese and one Australian patents granted
and a number of applications pending, we might not be able to obtain meaningful patent protection for
our software. In addition, if any patents are issued in the future, they might not provide us with any

30

competitive advantages, or might be successfully challenged by third parties. Agreement terms that
address non-competition are difficult to enforce in many jurisdictions and might not be enforceable in
certain cases. To the extent that our intellectual property and other proprietary rights are not
adequately protected, third parties might gain access to our proprietary information, develop and
market products or services similar to ours, or use trademarks similar to ours, each of which could
materially harm our business. Existing U.S. federal and state intellectual property laws offer only limited
protection. Moreover, the laws of other countries in which we might in the future conduct operations or
contract for services might afford little or no effective protection of our intellectual property. The failure
to adequately protect our intellectual property and other proprietary rights could materially harm our
business.

In addition, if we resort to legal proceedings to enforce our intellectual property rights or to
determine the validity and scope of the intellectual property or other proprietary rights of others, the
proceedings could be burdensome and expensive, even if we were to prevail. Any litigation that is
necessary in the future could result in substantial costs and diversion of resources and could have a
material adverse effect on our business, operating results or financial condition.

We might be sued by third parties for alleged infringement of their proprietary rights.

The software and Internet industries are characterized by the existence of a large number of
patents, trademarks, and copyrights and by frequent litigation based on allegations of infringement or
other violations of intellectual property rights. We have received in the past, and might receive in the
future, communications from third parties claiming that we have infringed the intellectual property rights
of others. Our technologies might not be able to withstand any third-party claims or rights against their
use. Any intellectual property claims, with or without merit, could be time-consuming and expensive to
resolve, divert management attention from executing our business plan, and require us to pay
monetary damages or enter into royalty or licensing agreements. In addition, many of our contracts
contain warranties with respect to intellectual property rights, and most require us to indemnify our
clients for third-party intellectual property infringement claims, which would increase the cost to us of
an adverse ruling on such a claim.

Moreover, any settlement or adverse judgment resulting from such a claim could require us to
pay substantial amounts of money or obtain a license to continue to use the software or information
that is the subject of the claim, or otherwise restrict or prohibit our use of it. We might not be able to
obtain a license on commercially reasonable terms, if at all, from third parties asserting an infringement
claim; we might not be able to develop alternative technology on a timely basis, if at all; and we might
not be able to obtain a license to use a suitable alternative technology to permit us to continue offering,
and our clients to continue using, our affected services. Accordingly, an adverse determination could
prevent us from offering our services to others.

Failure to adequately expand our direct sales force will impede our growth.

We believe that our future growth will depend on the continued development of our direct sales

force and its ability to obtain new customers and to manage our existing customer base. Identifying
and recruiting qualified personnel and training them in the use of our software requires significant time,
expense, and attention. It can take six months or longer before a new sales representative is fully
trained and productive. Our business may be adversely affected if our efforts to expand and train our
direct sales force do not generate a corresponding increase in revenues. In particular, if we are unable
to hire and develop sufficient numbers of productive direct sales personnel or if new direct sales
personnel are unable to achieve desired productivity levels in a reasonable period of time, sales of our
products and services will suffer and our growth will be impeded.

31

We might require additional capital to support business growth.

We intend to continue to make investments to support our business growth and might require
additional funds to respond to business challenges or opportunities, including the need to develop new
products and services or enhance our existing services, enhance our operating infrastructure, and
acquire complementary businesses and technologies. Accordingly, we might need to engage in equity
or debt financings to secure additional funds. If we raise additional funds through further issuances of
equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any
new equity securities we issue could have rights, preferences and privileges superior to those of
holders of our common stock. Any debt financing secured by us in the future could involve restrictive
covenants relating to our capital-raising activities and other financial and operational matters, which
might make it more difficult for us to obtain additional capital and to pursue business opportunities,
including potential acquisitions. In addition, we might not be able to obtain additional financing on terms
favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory
to us when we require it, our ability to continue to support our business growth and to respond to
business challenges could be significantly limited.

If we fail to meet our current credit agreement’s financial covenants, our business and financial
condition could be adversely affected.

We currently have a credit agreement which contains financial covenants, including covenants

related to financial liquidity and EBITDA. If at any point we fail to comply with the financial covenants,
the lenders can demand immediate repayment of our outstanding balance and deny future borrowings
under the agreement. This could have a negative impact on our liquidity, thereby reducing the
availability of cash flow for other purposes and adversely affecting our business.

Any future litigation against us could be costly and time-consuming to defend.

We may become subject, from time to time, to legal proceedings and claims that arise in the

ordinary course of business such as claims brought by our clients in connection with commercial
disputes, employment claims made by our current or former associates, or purported securities class
actions. Litigation might result in substantial costs and may divert management’s attention and
resources, which might seriously harm our business, overall financial condition, and operating results.
Insurance might not cover such claims, might not provide sufficient payments to cover all the costs to
resolve one or more such claims, and might not continue to be available on terms acceptable to us. A
claim brought against us that is uninsured or underinsured could result in unanticipated costs, thereby
reducing our operating results and leading analysts or potential investors to reduce their expectations
of our performance, which could reduce the trading price of our stock.

If we acquire companies or technologies in the future, they could prove difficult to integrate,
disrupt our business, dilute stockholder value, and adversely affect our operating results and
the value of our common stock.

As part of our business strategy, we might acquire, enter into joint ventures with, or make
investments in complementary companies, services, and technologies in the future. For example, in
2010, we acquired the intellectual property assets of BeliefNetworks, Inc. We spent considerable time,
effort, and money pursuing this company and successfully integrating it into our business. Acquisitions
and investments involve numerous risks, including:

‰ difficulties in identifying and acquiring products, technologies or businesses that will help our

business;

‰ difficulties in integrating operations, technologies, services and personnel;

32

‰ diversion of financial and managerial resources from existing operations;
‰

risk of entering new markets in which we have little to no experience; and

‰ delays in customer purchases due to uncertainty and the inability to maintain relationships with

customers of the acquired businesses.

If we fail to properly evaluate acquisitions or investments, we might not achieve the anticipated

benefits of any such acquisitions, we might incur costs in excess of what we anticipate, and
management resources and attention might be diverted from other necessary or valuable activities.

Future sales to customers outside the United States or with international operations might
expose us to risks inherent in international sales which, if realized, could adversely affect our
business.

An element of our growth strategy is to expand internationally. Operating in international markets

requires significant resources and management attention and will subject us to regulatory, economic,
and political risks that are different from those in the United States. Because of our limited experience
with international operations, our international expansion efforts might not be successful in creating
demand for our products and services outside of the United States or in effectively selling our solutions
in the international markets we enter. In addition, we will face risks in doing business internationally
that could adversely affect our business, including:

‰

the need to localize and adapt our solutions for specific countries, including translation into
foreign languages and associated expenses;

‰ data privacy laws which require that customer data be stored and processed in a designated

territory;

‰ difficulties in staffing and managing foreign operations;
‰ different pricing environments, longer sales cycles and longer accounts receivable payment

cycles and collections issues;

‰ new and different sources of competition;
‰ weaker protection for intellectual property and other legal rights than in the United States and
practical difficulties in enforcing intellectual property and other rights outside of the United
States;

‰

laws and business practices favoring local competitors;

‰ compliance challenges related to the complexity of multiple, conflicting and changing

governmental laws and regulations, including employment, tax, privacy, and data protection
laws and regulations;

‰

‰

increased financial accounting and reporting burdens and complexities;

restrictions on the transfer of funds;

‰ adverse tax consequences; and
‰ unstable regional economic and political conditions.

If we denominate our international contracts in local currencies, fluctuations in the value of the

U.S. dollar and foreign currencies might impact our operating results when translated into U.S. dollars.

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Risks Related to Our Products and Services Offerings

If our security measures are breached or fail, and unauthorized persons gain access to
customers’ and consumers’ data, our products and services might be perceived as not being
secure, customers and consumers might curtail or stop using our products and services, and
we might incur significant liabilities.

Our products and services involve the storage and transmission of customers’ and consumers’

confidential information, which may include sensitive individually identifiable information that is subject
to stringent legal and regulatory obligations. Because of the sensitivity of this information, security
features of our software are very important. If our security measures are breached or fail and/or are
bypassed as a result of third-party action, employee error, malfeasance, or otherwise, someone might
be able to obtain unauthorized access to our customers’ confidential information and/or patient data.
As a result, our reputation could be damaged, our business might suffer, information might be lost, and
we could face damages for contract breach, penalties for violation of applicable laws or regulations,
and significant costs for remediation and remediation efforts to prevent future occurrences.

In addition, we rely on various third parties, including employers’ HR departments, carriers, and

other third-party service providers and consumers themselves, as users of our system for key activities
to protect and promote the security of our systems and the data and information accessible within
them, such as administration of enrollment, consumer status changes, claims, and billing. On occasion,
people have failed to perform these activities. For example, employers sometimes have failed to
terminate the login/password of former employees, or permitted current employees to share login/
passwords. When we become aware of such breaches, we work with employers to terminate
inappropriate access and provide additional instruction in order to avoid the reoccurrence of such
problems. Although to date these breaches have not resulted in claims against us or in material harm
to our business, failures to perform these activities might result in claims against us, which could
expose us to significant expense, legal liability, and harm to our reputation, which might result in loss of
business.

Because techniques used to obtain unauthorized access or to sabotage systems change
frequently and generally are not recognized until launched against a target, we might not be able to
anticipate these techniques or to implement adequate preventive measures. If an actual or perceived
breach of our security occurs, the market perception of the effectiveness of our security measures
could be harmed and we could lose sales and customers. Any significant violations of data privacy
could result in the loss of business, litigation and regulatory investigations and penalties that could
damage our reputation and adversely impact our results of operations and financial condition. In
addition, our customers might authorize or enable third parties to access their information and data that
is stored on our systems. Because we do not control such access, we cannot ensure the complete
integrity or security of such data in our systems.

Failure by our customers to obtain proper permissions and waivers might result in claims
against us or may limit or prevent our use of data, which could harm our business.

We require our customers to provide necessary notices and to obtain necessary permissions and
waivers for use and disclosure of information on the Benefitfocus Platform, and we require contractual
assurances from them that they have done so and will do so. If, however, despite these requirements
and contractual obligations, our customers do not obtain necessary permissions and waivers, then our
use and disclosure of information that we receive from them or on their behalf might be limited or
prohibited by state or federal privacy laws or other laws. This could impair our functions, processes and
databases that reflect, contain, or are based upon such data and might prevent use of such data. In
addition, this could interfere with, or prevent creation or use of, rules, analyses, or other data-driven
activities that benefit us and our business. Moreover, we might be subject to claims or liability for use

34

or disclosure of information by reason of lack of valid notices, agreements, permissions or waivers.
These claims or liabilities could subject us to unexpected costs and adversely affect our operating
results.

Our proprietary software might not operate properly, which could damage our reputation, give
rise to claims against us, or divert application of our resources from other purposes, any of
which could harm our business and operating results.

Proprietary software development is time-consuming, expensive, and complex. Unforeseen
difficulties can arise. We might encounter technical obstacles, and it is possible that we discover
problems that prevent our proprietary applications from operating properly. If they do not function
reliably or fail to achieve customer expectations in terms of performance, customers could assert
liability claims against us and/or attempt to cancel their contracts with us. This could damage our
reputation and impair our ability to attract or maintain customers.

Moreover, benefits management software as complex as ours has in the past contained, and may

in the future contain, or develop, undetected defects or errors. Material performance problems or
defects in our products and services might arise in the future. Errors might result from the interface of
our services with legacy systems and data, which we did not develop and the function of which is
outside of our control. Defects or errors might arise in our existing or new software or service
processes. Because changes in employer, carrier, and legal requirements and practices relating to
benefits are frequent, we are continuously discovering defects and errors in our software and service
processes compared against these requirements and practices. Undiscovered vulnerabilities could
expose our software to unscrupulous third parties who develop and deploy software programs that
could attack our software or result in unauthorized access to customer data. Defects and errors and
any failure by us to identify and address them could result in loss of revenue or market share, liability to
customers or others, failure to achieve market acceptance or expansion, diversion of development and
other resources, injury to our reputation, and increased service and maintenance costs. Defects or
errors in our product or service processes might discourage existing or potential customers from
purchasing services from us. Correction of defects or errors could prove to be impossible or
impracticable. The costs incurred in correcting any defects or errors or in responding to resulting claims
or liability might be substantial and could adversely affect our operating results.

In addition, customers that rely on our products and services to collect, manage, and report

benefits data might have a greater sensitivity to service errors and security vulnerabilities than
customers of software products in general. We market and sell services that, among other things,
provide information to assist care providers in tracking and treating ill patients. Any operational delay in
or failure of our software service processes might result in the disruption of patient care and could
cause harm to our business and operating results.

Our customers might assert claims against us in the future alleging that they suffered damages
due to a defect, error, or other failure of our product or service processes. A product liability claim or
errors or omissions claim could subject us to significant legal defense costs and adverse publicity
regardless of the merits or eventual outcome of such a claim.

Various events could interrupt customers’ access to the Benefitfocus Platform, exposing us to
significant costs.

The ability to access the Benefitfocus Platform is critical to our customers. Our operations and
facilities are vulnerable to interruption and/or damage from a number of sources, many of which are
beyond our control, including, without limitation: (i) power loss and telecommunications failures, (ii) fire,
flood, hurricane, and other natural disasters, (iii) software and hardware errors, failures or crashes in
our own systems or in other systems, (iv) computer viruses, denial-of-service attacks, hacking and

35

similar disruptive problems in our own systems and in other systems, and (v) civil unrest, war, and/or
terrorism. We have implemented various measures to protect against interruptions of customers’
access to our platform. If customers’ access is interrupted because of problems in the operation of our
facilities, we could be exposed to significant claims by customers, particularly if the access interruption
is associated with problems in the timely delivery of funds due to customers or medical information
relevant to patient care. Our plans for disaster recovery and business continuity rely on third-party
providers of related services. If those vendors fail us at a time when our systems are not operating
correctly, we could incur a loss of revenue and liability for failure to fulfill our obligations. Any significant
instances of system downtime could negatively affect our reputation and ability to retain customers and
sell our services, which would adversely impact our revenue.

In addition, retention and availability of patient care and physician reimbursement data are
subject to federal and state laws governing record retention, accuracy, and access. Some laws impose
obligations on our customers and on us to produce information for third parties and to amend or
expunge data at their direction. Our failure to meet these obligations might result in liability, which
could increase our costs and reduce our operating results.

We rely on data center providers, Internet infrastructure, bandwidth providers, third-party
computer hardware and software, other third parties, and our own systems for providing
services to our customers, and any failure or interruption in the services provided by these
third parties or our own systems could expose us to litigation and negatively impact our
relationships with customers, adversely affecting our brand and our business.

We serve all our customers from two data centers, one located in Raleigh, North Carolina and the
other located in Charlotte, North Carolina. While we control and have access to our servers, we do not
control the operation of these facilities. The owners of our data center facilities have no obligation to renew
their agreements with us on commercially reasonable terms, or at all. If we are unable to renew these
agreements on commercially reasonable terms, or if one of our data center operators is acquired, we may
be required to transfer our servers and other infrastructure to new data center facilities, and we may incur
significant costs and possible service interruption in connection with doing so. Problems faced by our third-
party data center locations, with the telecommunications network providers with whom we or they contract,
or with the systems by which our telecommunications providers allocate capacity among their customers,
including us, could adversely affect the experience of our customers. Our third-party data centers operators
could decide to close their facilities without adequate notice. In addition, any financial difficulties, such as
bankruptcy faced by our third-party data centers operators or any of the service providers with whom we or
they contract may have negative effects on our business, the nature and extent of which are difficult to
predict.

In addition, our ability to deliver our web-based services depends on the development and
maintenance of the infrastructure of the Internet by third parties. This includes maintenance of a
reliable network backbone with the necessary speed, data capacity, bandwidth capacity, and security.
Our services are designed to operate without interruption in accordance with our service level
commitments. However, we have experienced and expect that we will experience future interruptions
and delays in services and availability from time to time. In the event of a catastrophic event with
respect to one or more of our systems, we may experience an extended period of system
unavailability, which could negatively impact our relationship with customers. To operate without
interruption, both we and our service providers must guard against:

‰ damage from fire, power loss, natural disasters and other force majeure events outside our

control;

‰ communications failures;
‰ software and hardware errors, failures, and crashes;

36

‰ security breaches, computer viruses, hacking, denial-of-service attacks, and similar disruptive

problems; and

‰ other potential interruptions.

We also rely on computer hardware purchased or leased and software licensed from third parties

in order to offer our services, including software from Oracle Corporation and Microsoft Corporation,
and routers and network equipment from Cisco and Hewlett-Packard Company. These licenses are
generally commercially available on varying terms. However, it is possible that this hardware and
software might not continue to be available on commercially reasonable terms, or at all. Any loss of the
right to use any of this hardware or software could result in delays in the provisioning of our services
until equivalent technology is either developed by us, or, if available, is identified, obtained and
integrated.

We exercise limited control over third-party vendors, which increases our vulnerability to
problems with technology and information services they provide. Interruptions in our network access
and services might in connection with third-party technology and information services reduce our
revenue, cause us to issue refunds to customers for prepaid and unused subscription services, subject
us to potential liability, or adversely affect our renewal rates. Although we maintain insurance for our
business, the coverage under our policies might not be adequate to compensate us for all losses that
may occur. In addition, we might not be able to continue to obtain adequate insurance coverage at an
acceptable cost, if at all.

The use of open source software in our products and solutions may expose us to additional
risks and harm our intellectual property rights.

Some of our products and solutions use or incorporate software that is subject to one or more

open source licenses. Open source software is typically freely accessible, usable, and modifiable.
Certain open source software licenses require a user who intends to distribute the open source
software as a component of the user’s software to disclose publicly part or all of the source code to the
user’s software. In addition, certain open source software licenses require the user of such software to
make any derivative works of the open source code available to others on potentially unfavorable
terms or at no cost.

The terms of many open source licenses to which we are subject have not been interpreted by
U.S. or foreign courts. Accordingly, there is a risk that those licenses could be construed in a manner
that imposes unanticipated conditions or restrictions on our ability to commercialize our solutions. In
that event, we could be required to seek licenses from third parties in order to continue offering our
products or solutions, to re-develop our products or solutions, to discontinue sales of our products or
solutions, or to release our proprietary software code under the terms of an open source license, any of
which could harm our business. Further, given the nature of open source software, it may be more
likely that third parties might assert copyright and other intellectual property infringement claims against
us based on our use of these open source software programs.

While we monitor the use of all open source software in our products, solutions, processes, and

technology and try to ensure that no open source software is used in such a way as to require us to
disclose the source code to the related product or solution when we do not wish to do so, it is possible
that such use may have inadvertently occurred in deploying our proprietary solutions. In addition, if a
third-party software provider has incorporated certain types of open source software into software we
license from such third party for our products and solutions without our knowledge, we could, under
certain circumstances, be required to disclose the source code to our products and solutions. This
could harm our intellectual property position and our business, results of operations, and financial
condition.

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Risks Related to Regulation

Government regulation of the areas in which we operate creates risks and challenges with
respect to our compliance efforts and our business strategies.

The employee benefits industry is highly regulated and is subject to changing political, legislative,

regulatory, and other influences. Existing and new laws and regulations affecting the employee
benefits industry could create unexpected liabilities for us, cause us to incur additional costs and
restrict our operations. These laws and regulations are complex and their application to specific
services and relationships are not clear. In particular, many existing laws and regulations affecting
employee benefits, when enacted, did not anticipate the services that we provide, and these laws and
regulations might be applied to our services in ways that we do not anticipate. Our failure to accurately
anticipate the application of these laws and regulations, or our failure to comply, could create liability
for us, result in adverse publicity, and negatively affect our business. Some of the risks we face from
the regulation of employee benefits are as follows:

‰ PPACA. Governmental oversight punctuated with the passage of the Patient Protection and

Affordable Care Act, or PPACA, has led to an increasingly intricate regulatory framework under
which health benefits are obtained, delivered, accessed, and maintained. Although many of the
provisions of PPACA do not directly apply to us, PPACA might affect the business of many of
our customers. Carriers and large employers might experience changes in the numbers of
individuals they insure as a result of Medicaid expansion and the creation of state and national
exchanges under PPACA and state Medicaid expansion, though it is unclear how many states
will decline to implement the Medicaid expansion or adopt state-specific exchanges. Although
we are unable to predict with any reasonable certainty or otherwise quantify the likely impact of
PPACA on our business model, financial condition, or results of operations, changes in the
business of our customers and the number of individuals they insure may negatively impact our
business. Congress also has repeatedly but unsuccessfully attempted to repeal PPACA and
we are unable to predict the impact of any such pending or future attempts.

‰ False or Fraudulent Claim Laws. There are numerous federal and state laws that forbid
submission of false information or the failure to disclose information in connection with
submission and payment of claims for reimbursement from the government. In some cases,
these laws also forbid abuse of existing systems for such submission and payment. Although
our business operations are generally not subject to these laws and regulations, any contract
we have with a government entity requires us to comply with these laws and regulations. Any
failure of our services to comply with these laws and regulations could result in substantial
liability, including but not limited to criminal liability, could adversely affect demand for our
services, and could force us to expend significant capital, research and development, and other
resources to address the failure. Any determination by a court or regulatory agency that our
services with government clients violate these laws and regulations could subject us to civil or
criminal penalties, invalidate all or portions of some of our government client contracts, require
us to change or terminate some portions of our business, require us to refund portions of our
services fees, cause us to be disqualified from serving not only government clients but also all
clients doing business with government payers, and have an adverse effect on our business.

‰ HIPAA and Other Privacy and Security Requirements. There are numerous U.S. federal and
state laws and regulations related to the privacy and security of personal health information. In
particular, regulations promulgated pursuant to Health Insurance Portability and Accountability
Act of 1996, or HIPAA, established privacy and security standards that limit the use and
disclosure of individually identifiable health information, and require the implementation of
administrative, physical, and technological safeguards to ensure the confidentiality, integrity,
and availability of individually identifiable health information in electronic form. Health plans,
healthcare clearinghouses, and most providers are considered by the HIPAA regulations to be

38

“Covered Entities”. With respect to our operations as a healthcare clearinghouse, we are
directly subject to the privacy regulations established under HIPAA, or Privacy Standards, and
the security regulations established under HIPAA, or Security Standards. In addition, our carrier
customers, or payors, are considered to be Covered Entities and are required to enter into
written agreements with us, known as Business Associate Agreements, under which we are
considered to be a “Business Associate” and that require us to safeguard individually
identifiable health information and restrict how we may use and disclose such information. The
American Recovery and Reinvestment Act of 2009, or ARRA, and the HIPAA Omnibus Final
Rules extended the direct application of certain provisions of the Privacy Standards and
Security Standards to us when we are functioning as a Business Associate of our carrier
customers. ARRA and the HIPAA Omnibus Final Rule also subject Business Associates to
direct oversight and audit by the Department of Health and Human Services.

Violations of the Privacy Standards and Security Standards might result in civil and criminal
penalties, and ARRA increased the penalties for HIPAA violations and strengthened the
enforcement provisions of HIPAA. For example, ARRA authorizes state attorneys general to
bring civil actions seeking either injunctions or damages in response to violations of Privacy
Standards and Security Standards that threaten the privacy of state residents.

We might not be able to adequately address the business risks created by HIPAA
implementation and enforcement. Furthermore, we are unable to predict what changes to
HIPAA or other laws or regulations might be made in the future or how those changes could
affect our business or the costs of compliance.

Some payors and clearinghouses interpret HIPAA transaction requirements differently than we
do. Where payors or clearinghouses require conformity with their interpretations as a condition
of a successful transaction, we seek to comply with their interpretations.

In addition to the Privacy Standards and Security Standards, most states have enacted patient
confidentiality laws that protect against the disclosure of confidential medical and/or health
information, and many states have adopted or are considering further legislation in this area,
including privacy safeguards, security standards, and data security breach notification
requirements. Such state laws, if more stringent than HIPAA requirements, are not preempted
by the federal requirements and we are required to comply with them.

Failure by us to comply with any state standards regarding patient privacy may subject us to
penalties, including civil monetary penalties and, in some circumstances, criminal penalties.
Such failure may injure our reputation and adversely affect our ability to retain customers and
attract new customers.

‰ Medicare and Medicaid Regulatory Requirements. We have contracts with insurance carriers
who offer Medicare Managed Care (also known as Medicare Advantage or Medicare Part C)
and Medicaid Managed Care benefits plans. We also have contracts with insurance carriers
who offer Medicare prescription drug benefits (also known as Medicare Part D) plans. The
activities of the Medicare plans are regulated by the Centers for Medicare & Medicaid Services,
or CMS, the federal agency that provides oversight of the Medicare and Medicaid programs.
The Medicaid Managed Care plans are regulated by both CMS and the individual states where
the plans are offered. Some of the activities that we might perform, such as the enrollment of
beneficiaries, may be subject to CMS and/or state regulation, and such regulations may force
us to change the way we do business or otherwise restrict our ability to provide services to
such plans. Moreover, the regulatory environment with respect to these programs has become,
and will likely continue to become, increasingly complex.

‰ Financial Services-Related Laws and Rules. Financial services and electronic payment

processing services are subject to numerous laws, regulations and industry standards, some of
which might impact our operations and subject us, our vendors, and our customers to liability

39

as a result of the payment distribution and processing solutions we offer. Although we do not
act as a bank, we offer solutions that involve banks, or vendors who contract with banks and
other regulated providers of financial services. As a result, we might be impacted by banking
and financial services industry laws, regulations, and industry standards, such as licensing
requirements, solvency standards, requirements to maintain the privacy and security of
nonpublic personal financial information, and Federal Deposit Insurance Corporation deposit
insurance limits. In addition, our patient billing and payment distribution and processing
solutions might be impacted by payment card association operating rules, certification
requirements, and rules governing electronic funds transfers. If we fail to comply with
applicable payment processing rules or requirements, we might be subject to fines and
changes in transaction fees and may lose our ability to process credit and debit card
transactions or facilitate other types of billing and payment solutions. Moreover, payment
transactions processed using the Automated Clearing House are subject to network operating
rules promulgated by the National Automated Clearing House Association and to various
federal laws regarding such operations, including laws pertaining to electronic funds transfers,
and these rules and laws might impact our billing and payment solutions. Further, our solutions
might impact the ability of our payor customers to comply with state prompt payment laws.
These laws require payors to pay healthcare claims meeting the statutory or regulatory
definition of a “clean claim” within a specified time frame.

‰

Insurance laws in the United States are often complex, and states

Insurance Broker Laws.
have broad authority to adopt regulations regarding brokerage activities. These regulations
typically include the licensing of insurance brokers and agents and govern the handling and
investment of client funds held in a fiduciary capacity. Although we believe our activities do not
currently constitute the provision of insurance brokerage services, regulations may change
from state to state, which could require us to comply with such expanded regulation.

‰ ERISA. The Employee Retirement Income Security Act of 1974, as amended, or ERISA,

regulates how employee benefits are provided to or through certain types of
employer-sponsored health benefits plans. ERISA is a set of laws and regulations that is
subject to periodic interpretation by the U.S. Department of Labor as well as the federal courts.
In some circumstances, and under certain customer contracts, we might be deemed to have
assumed duties that make us an ERISA fiduciary, and thus be required to carry out our
operations in a manner that complies with ERISA in all material respects. We believe that our
current operations do not render us subject to ERISA fiduciary obligations, and therefore that
we are in material compliance with ERISA and that any such compliance does not currently
have a material adverse effect on our operations. However, there can be no assurance that
continuing ERISA compliance efforts or any future changes to ERISA will not have a material
adverse effect on us.

‰ Third-Party Administrator Laws. Numerous states in which we do business have adopted
regulations governing entities engaged in third-party administrator, or TPA, activities. TPA
regulations typically impose requirements regarding enrollment into benefits plans, claims
processing and payments, and the handling of customer funds. Although we do not believe we
are currently acting as a TPA, changes in state regulations could result in us being obligated to
comply with such regulations, which might require us to obtain licenses to provide TPA services
in such states.

We are subject to banking regulations that may limit our business activities.

The Goldman Sachs Group, affiliates of which owned approximately 21.4% of the voting and
economic interest in our business at December 31, 2015, is regulated as a bank holding company and
a financial holding company under the BHC Act. The BHC Act imposes regulations and requirements
on The Goldman Sachs Group and on any company that is deemed to be controlled by The Goldman

40

Sachs Group under the BHC Act and the regulations of the Board of Governors of the Federal Reserve
System, or the Federal Reserve. Due to the size of its voting and economic interest, we are deemed to
be controlled by The Goldman Sachs Group and are therefore considered to be a “subsidiary” of The
Goldman Sachs Group under the BHC Act. We will remain subject to this regulatory regime until The
Goldman Sachs Group is no longer deemed to control us for purposes of the BHC Act, which we do
not generally have the ability to control and which will not occur until The Goldman Sachs Group has
significantly reduced its voting and economic interest in us.

As a controlled subsidiary of The Goldman Sachs Group, we are restricted from engaging in activities
that are not permissible under the BHC Act, or the rules and regulations promulgated thereunder. Permitted
activities for a bank holding company or any controlled subsidiary generally include activities that the
Federal Reserve has previously determined to be closely related to banking, financial in nature or incidental
or complementary to financial activities, including data processing services such as those that we provide
with our software solutions. Restrictions placed on The Goldman Sachs Group as a result of supervisory or
enforcement actions under the BHC Act or otherwise may restrict us or our activities in certain
circumstances, even if these actions are unrelated to our conduct or business. Further, as a result of being
subject to regulation and supervision by the Federal Reserve, we may be required to obtain the prior
approval of the Federal Reserve before engaging in certain new activities or businesses, whether
organically or by acquisition. The Federal Reserve could exercise its power to restrict us from engaging in
any activity that, in the Federal Reserve’s opinion, is unauthorized or constitutes an unsafe or unsound
business practice. To the extent that these regulations impose limitations on our business, we could be at a
competitive disadvantage because some of our competitors are not subject to these limitations.

Additionally, any failure of The Goldman Sachs Group to maintain its status as a financial holding
company could result in further limitations on our activities and our growth. In particular, our permissible
activities could be restricted to only those that constitute banking or activities closely related to banking. The
Goldman Sachs Group’s loss of its financial holding company status could be caused by several factors,
including any failure by The Goldman Sachs Group’s bank subsidiaries to remain sufficiently capitalized, by
any examination downgrade of one of The Goldman Sachs Group’s bank subsidiaries, or by any failure of
one of The Goldman Sachs Group’s bank subsidiaries to maintain a satisfactory rating under the
Community Reinvestment Act. In addition, the Dodd-Frank Act broadened the requirements for maintaining
financial holding company status by also requiring the holding company to remain “well capitalized” and
“well managed”. We have no ability to prevent such occurrences from happening.

As a subsidiary of a bank holding company, we are subject to examination by the Federal Reserve

and required to provide information and reports for use by the Federal Reserve under the BHC Act. In
addition, we may be subject to regulatory oversight and examination because we are a technology service
provider to regulated financial institutions. The Federal Reserve may also impose substantial fines and
other penalties for violations of applicable banking laws, regulations and orders. Further, the Dodd-Frank
Act, including Title VI thereunder known as the “Volcker Rule”, and related financial regulatory reform call
for the issuance of numerous regulations designed to increase and strengthen the regulation of bank
holding companies, including The Goldman Sachs Group and its affiliates. The Volker Rule, in relevant part,
restricts banking entities from proprietary trading (subject to certain exemptions) and from acquiring or
retaining any equity, partnership or other interests in, or sponsoring, a private equity fund, subject to
satisfying certain conditions, and from engaging in certain transactions with funds.

We have agreed to certain covenants that are intended to facilitate The Goldman Sachs Group’s

compliance with the BHC Act, but that may impose certain obligations on our company. In particular,
The Goldman Sachs Group has rights to conduct audits on, and access certain information of, our
company and certain rights to review the policies and procedures that we implement to comply with the
laws and regulations that relate to our activities. In addition, we are obligated to provide The Goldman
Sachs Group with notice of certain events and business activities and cooperate with The Goldman
Sachs Group to mitigate potential adverse consequences resulting therefrom.

41

Potential regulatory requirements placed on our software, services, and content could impose
increased costs on us, delay or prevent our introduction of new service types, and impair the
function or value of our existing service types.

Our products and services are and are likely to continue to be subject to increasing regulatory
requirements in a number of ways. As these requirements proliferate, we must change or adapt our
products and services to comply. Changing regulatory requirements might render our services obsolete
or might block us from accomplishing our work or from developing new services. This might in turn
impose additional costs upon us to comply or to further develop our products and services. It might
also make introduction of new product or service types more costly or more time-consuming than we
currently anticipate. It might even prevent introduction by us of new products or services or cause the
continuation of our existing products or services to become unprofitable or impossible.

Potential government subsidy of services similar to ours, or creation of a single payor system,
might reduce customer demand.

Recently, entities including brokers and U.S. federal and state governments have offered to
subsidize adoption of online benefits platforms or clearinghouses. In addition, federal regulations have
been changed to permit such subsidy from additional sources subject to certain limitations. To the
extent that we do not qualify or participate in such subsidy programs, demand for our services might be
reduced, which may decrease our revenue. In addition, prior proposals regarding healthcare reform
have included the concept of creation of a single payor for healthcare insurance. This kind of
consolidation of critical benefits activity could negatively impact the demand for our services.

Our services present the potential for embezzlement, identity theft, or other similar illegal
behavior by our associates with respect to third parties.

Among other things, certain services offered by us involve collecting payment information from

individuals, and this frequently includes check and credit card information. Even though we do not
handle direct payments, our services also involve the use and disclosure of personal and business
information that could be used to impersonate third parties, commit identity theft, or otherwise gain
access to their data or funds. If any of our associates take, convert, or misuse such funds, documents,
or data, we could be liable for damages, and our business reputation could be damaged or destroyed.
Moreover, if we fail to adequately prevent third parties from accessing personal and/or business
information and using that information to commit identity theft, we might face legal liabilities and other
losses than can have a negative impact on our business.

Risks Related to Ownership of Our Common Stock

Our stock price may be volatile or may decline regardless of our operating performance, and
you may not be able to resell your shares at or above the price at which you purchase it.

The stock market historically has experienced extreme price and volume fluctuations. As a result

of this volatility, you might not be able to sell your common stock at or above the price at which you
purchase it. The public market for our stock is very new. From our IPO in September 2013 through
December 31, 2015, the per share trading price of our common stock has been as high as $77.00 and
as low as $19.58. It might continue to fluctuate significantly in response to various factors, some of
which are beyond our control. These factors include:

‰ our operating performance and the operating performance of similar companies;
‰

the overall performance of the equity markets;

‰ announcements by us or our competitors of acquisitions, business plans, or commercial

relationships;

42

‰

threatened or actual litigation;

‰ changes in laws or regulations relating to the sale of health insurance;
‰ any major change in our board of directors or management;
‰ publication of research reports or news stories about us, our competitors, or our industry, or
positive or negative recommendations or withdrawal of research coverage by securities
analysts;

‰

large volumes of sales of our shares of common stock by existing stockholders; and

‰ general political and economic conditions.

In addition, the stock market in general, and the market for Internet-related companies in
particular, has experienced extreme price and volume fluctuations that have often been unrelated or
disproportionate to the operating performance of those companies. These fluctuations might be even
more pronounced in the relatively new trading market for our stock. Additionally, securities class action
litigation has often been instituted against companies following periods of volatility in the overall market
and in the market price of a company’s securities. This litigation, if instituted against us, could result in
substantial costs, divert our management’s attention and resources, and harm our business, operating
results, and financial condition.

We do not currently intend to pay dividends on our common stock and, consequently, your
ability to achieve a return on your investment will depend on appreciation in the price of our
common stock.

We have never declared or paid any cash dividends on our common stock and do not currently
intend to do so for the foreseeable future. We currently intend to invest our future earnings, if any, to
fund our growth. Therefore, you are not likely to receive any dividends on your common stock for the
foreseeable future, and the success of an investment in shares of our common stock will depend upon
future appreciation in its value, if any. There is no guarantee that shares of our common stock will
appreciate in value or even maintain the price at which our stockholders purchased their shares.

Our stock price could decline due to the large number of outstanding shares of our common
stock eligible for future sale.

Sales of a substantial number of shares of our common stock in the public market or the market

perception that the holder or holders of a large number of shares intend to sell shares, could reduce
the market price of our common stock. These sales could make it more difficult for us to sell equity or
equity related securities in the future at a time and price that we deem appropriate.

As of December 31, 2015, we had an aggregate of 29,194,332 shares of common stock

outstanding. As of December 31, 2015, there also were outstanding options, restricted stock units and
warrants to purchase 3,283,106 shares of our common stock that, if exercised or vested, as applicable,
will result in these additional shares becoming available for sale subject in some cases to Rule 144. On
November 12, 2013, we also registered an aggregate of 6,249,766 shares of our common stock that
we may issue under our stock plans. These shares can be freely sold in the public market upon
issuance, unless they are held by “affiliates”, as that term is defined in Rule 144 of the Securities Act. If
a large number of these shares are sold in the public market, the sales could reduce the trading price
of our common stock

A limited number of stockholders will have the ability to influence the outcome of director
elections and other matters requiring stockholder approval.

As of December 31, 2015, our directors, executive officers, and their affiliated entities beneficially

owned approximately 45.4% of our outstanding common stock. In particular, GS Capital Partners VI

43

Parallel, L.P., GS Capital Partners VI Offshore Fund, L.P., GS Capital Partners VI Fund, L.P., and GS
Capital Partners VI GmbH & CO. KG, which are affiliates of Goldman, Sachs & Co. and which we refer
to as the Goldman Funds, collectively beneficially owned approximately 21.4%. These stockholders, if
they act together, could exert substantial influence over matters requiring approval by our stockholders,
including the amendment of our certificate of incorporation and bylaws, and the approval of mergers or
other business combination transactions.

Additionally, the Goldman Funds, Oak Investment Partners XII, L.P., Mason R. Holland, Jr., our
Executive Chairman and a director, and Shawn A. Jenkins, our Chief Executive Officer and a director,
entered into a voting agreement for the election of directors. As of December 31, 2015, these
stockholders collectively beneficially owned approximately 44.9% of our common stock. Pursuant to
the voting agreement, the parties agree to vote all of their shares to elect two directors nominated by
the Goldman Funds, one director nominated by Oak Investment Partners, and each of Messrs. Holland
and Jenkins to our board of directors. As a result, these stockholders will have significant influence on
the outcome of director elections. This concentration of ownership might discourage, delay, or prevent
a change in control of our company, which could deprive our stockholders of an opportunity to receive
a premium for their stock as part of a sale of our company and might reduce our stock price. These
actions may be taken even if they are opposed by other stockholders.

We are no longer a “controlled company” within the meaning of the NASDAQ Stock Market
listing rules, and may not be able to take advantage of exemptions from certain corporate
governance requirements.

Under the NASDAQ Stock Market listing rules, a company of which more than 50% of the voting

power is held by an individual, group or another company is a “controlled company” and is exempt from
certain corporate governance requirements, including, among others, that its nominating and corporate
governance committee consists entirely of independent directors. While we previously relied on the
“controlled company” exemption, as of December 31, 2015, only approximately 44.9% of the voting
power of our outstanding common stock was beneficially owned by a group of our significant
stockholders consisting of Oak Investment Partners XII, L.P., the Goldman Funds, and Messrs.
Holland and Jenkins. Currently, our nominating and corporate governance committee does not consist
entirely of independent directors. Under the NASDAQ Stock Market listing rules, a company has one
year from the time it is no longer a “controlled company” to transition its nominating and corporate
governance committee to be fully independent. Accordingly, during this transition period, you will not
have the same protections afforded to stockholders of companies that are subject to all of the
NASDAQ Stock Market’s corporate governance requirements.

Provisions in our restated certificate of incorporation and amended and restated bylaws and
Delaware law might discourage, delay, or prevent a change in control of our company or
changes in our management and, therefore, depress the trading price of our common stock.

Provisions of our certificate of incorporation and bylaws and Delaware law might discourage,
delay, or prevent a merger, acquisition, or other change in control that stockholders consider favorable,
including transactions in which you might otherwise receive a premium for your shares of our common
stock. These provisions might also prevent or frustrate attempts by our stockholders to replace or
remove our management. These provisions include:

‰

limitations on the removal of directors;

‰ advance notice requirements for stockholder proposals and nominations;

‰

limitations on the ability of stockholders to call special meetings;

44

‰

‰

‰

‰

the inability of stockholders to act by written consent once The Goldman Sachs Group and its
affiliates cease to own at least 35% of our voting equity;

the inability of stockholders to cumulate votes at any election of directors;

the classification of our board of directors into three classes with only one class, representing
approximately one-third of our directors, standing for election at each annual meeting; and

the ability of our board of directors to make, alter or repeal our bylaws.

Our Board of Directors has the ability to designate the terms of and issue new series of preferred
stock without stockholder approval. In addition, Section 203 of the Delaware General Corporation Law
prohibits a publicly held Delaware corporation from engaging in a business combination with an interested
stockholder, generally a person which together with its affiliates owns, or within the last three years has
owned, 15% of our voting stock, for a period of three years after the date of the transaction in which the
person became an interested stockholder, unless the business combination is approved in a prescribed
manner.

The existence of the foregoing provisions and anti-takeover measures could limit the price that

investors are willing to pay in the future for shares of our common stock. They could also deter
potential acquirers of our company, thereby reducing the likelihood that you could receive a premium
for your common stock in an acquisition.

Our business is subject to changing regulations regarding corporate governance, disclosure
controls, internal control over financial reporting, and other compliance areas that will increase
both our costs and the risk of noncompliance.

As a public company, we are subject to the reporting requirements of the Securities Exchange
Act of 1934, or the Exchange Act, the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act, the
Dodd-Frank Act, and the rules and regulations of our stock exchange. The requirements of these rules
and regulations will increase our legal, accounting, and financial compliance costs, will make some
activities more difficult, time-consuming, and costly, and may also place undue strain on our personnel,
systems, and resources.

The Sarbanes-Oxley Act requires, among other things, that we maintain effective disclosure
controls and procedures and internal control over financial reporting. Commencing with our fiscal year
ending December 31, 2014, we performed system and process evaluation and testing of our internal
control over financial reporting to allow management to report on the effectiveness of our internal
control over financial reporting, as required by Section 404 of the Sarbanes-Oxley Act. Our ongoing
compliance with Section 404 of the Sarbanes-Oxley Act will require that we incur substantial
accounting expense and expend significant management efforts.

We are required to disclose changes made to our internal control and procedures on a quarterly basis.

However, our independent registered public accounting firm will not be required to formally attest to the
effectiveness of our internal control over financial reporting pursuant to Section 404 of the Sarbanes-Oxley
Act until the later of the year following our first annual report required to be filed with the SEC or the date we
are no longer an “emerging growth company” as defined in the Jumpstart Our Business Startups Act of
2012, or the JOBS Act, if we take advantage of the exemption available under the JOBS Act to the auditor
attestation requirement in Section 404(b) of the Sarbanes-Oxley Act. If we are not able to comply with the
requirements of Section 404 of the Sarbanes-Oxley Act in a timely manner, the market price of our stock
could decline and we could be subject to sanctions or investigations by the stock exchange on which our
common stock is listed, the SEC, or other regulatory authorities, which would require additional financial
and management resources.

45

Failure to develop and maintain adequate financial controls could cause us to have material
weaknesses, which could adversely affect our operations and financial position.

As previously reported, in the first quarter of 2014, we identified a material weakness in internal
controls over the accounting for leasing transactions which resulted in the identification of a material
error in the accounting for our headquarters lease executed in May 2005. We might in the future
discover other material weaknesses that require remediation. In addition, an internal control system, no
matter how well-designed, cannot provide absolute assurance that misstatements due to error or fraud
will not occur or that all control issues and instances of fraud will be detected. If we are not able to
comply with the requirements of Section 404 of the Sarbanes-Oxley Act in a timely manner, or if we are
unable to maintain proper and effective internal controls, we might not be able to produce timely and
accurate financial statements. If that were to happen, the market price of our stock could decline and
we could be subject to sanctions or investigations by the stock exchange on which our common stock
is listed, the SEC, or other regulatory authorities.

Any failure to develop or maintain effective controls, or any difficulties encountered in their
implementation or improvement, could harm our operating results or cause us to fail to meet our
reporting obligations. Any failure to implement and maintain effective internal controls also could
adversely affect the results of periodic management evaluations regarding the effectiveness of our
internal control over financial reporting that we are required to include in our periodic reports filed with
the SEC under Section 404 of the Sarbanes-Oxley Act. Ineffective disclosure controls and procedures
or internal control over financial reporting could also cause investors to lose confidence in our reported
financial and other information, which would likely have a negative effect on the trading price of our
common stock. Implementing any appropriate changes to our internal controls may require specific
compliance training of our directors, officers, and employees, entail substantial costs in order to modify
our existing accounting systems, and take a significant period of time to complete. Such changes may
not be effective, however, in maintaining the adequacy of our internal controls, and any failure to
maintain that adequacy, or consequent inability to produce accurate financial statements on a timely
basis, could increase our operating costs and could materially impair our ability to operate our
business. In the event that we are not able to demonstrate compliance with Section 404 of the
Sarbanes-Oxley Act in a timely manner, that our internal controls are perceived as inadequate, or that
we are unable to produce timely or accurate financial statements, investors may lose confidence in our
operating results and our stock price could decline.

We are an emerging growth company and we cannot be certain if the reduced disclosure
requirements applicable to emerging growth companies will make our common stock less
attractive to investors.

We are an emerging growth company. Under the JOBS Act, emerging growth companies can
delay adopting new or revised accounting standards until such time as those standards apply to private
companies. We have irrevocably elected not to avail ourselves of this exemption from new or revised
accounting standards and, therefore, we will be subject to the same new or revised accounting
standards as other public companies that are not emerging growth companies.

For as long as we continue to be an emerging growth company, we intend to take advantage of

certain other exemptions from various reporting requirements that are applicable to other public
companies including, but not limited to, reduced disclosure obligations regarding executive
compensation in our periodic reports and proxy statements, exemptions from the requirements of
holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden
parachute payments not previously approved, and exemptions from the requirements of auditor
attestation reports on the effectiveness of our internal control over financial reporting. We cannot
predict if investors will find our common stock less attractive because we will rely on these exemptions.
If some investors find our common stock less attractive as a result, there may be a less active trading
market for our common stock and our stock price may be more volatile.

46

We will remain an emerging growth company until the earliest of (i) the end of the fiscal year in
which the market value of our common stock that is held by non-affiliates exceeds $700 million as of
June 30 of that fiscal year, (ii) the end of the fiscal year in which we have total annual gross revenue of
$1 billion or more during such fiscal year, (iii) the date on which we issue more than $1 billion in
non-convertible debt in a three-year period, or (iv) September 17, 2018.

If securities or industry analysts do not publish research or reports about our business, or
publish inaccurate or unfavorable research or reports about our business, our stock price and
trading volume could decline.

The trading market for our common stock depends, to some extent, on the research and reports

that securities or industry analysts publish about us and our business. We do not have any control over
these analysts. If one or more of the analysts who cover us downgrade our common stock or change
their opinion of our common stock, our stock price would likely decline. If one or more of these analysts
cease coverage of our company or fail to regularly publish reports on us, we could lose visibility in the
financial markets, which could cause our stock price or trading volume to decline.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

As of December 31, 2015, we occupied approximately 288,000 square feet on the Daniel Island

Executive Center campus in Charleston, South Carolina. This office space is leased under leases
expiring in 2021, 2024 and 2029. We have an option to have a four-story office building of
approximately 145,000 square feet and/or a two-story welcome center of approximately 18,500 square
feet built.

As of December 31, 2015, we also leased facilities in Greenville, South Carolina; North

Charleston, South Carolina; San Francisco, California; and Tulsa, Oklahoma.

We believe that our current and planned facilities are sufficient for our needs. We may add other
facilities or expand existing facilities as we expand our associate base and geographic markets in the
future, and we believe that suitable additional space will be available as needed to accommodate any
such expansion of our operations.

Item 3. Legal Proceedings

From time to time, we might become involved in legal or regulatory proceedings arising in the
ordinary course of our business. We are not currently a party to any material litigation or regulatory
proceeding and we are not aware of any pending or threatened litigation or regulatory proceeding
against us that could have a material adverse effect on our business, operating results, financial
condition or cash flows.

Item 4. Mine Safety Disclosures

Not applicable.

47

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities

Market Information for Common Stock

Our common stock has been listed on the NASDAQ Global Market under the symbol “BNFT”

since September 18, 2013. Prior to that date, there was no public trading market for our common
stock. The following table sets forth for the periods indicated the high and low intraday sales prices per
share of our common stock as reported on the NASDAQ Global Market.

Year Ended December 31, 2015
First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31, 2014
First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High

Low

$41.35 $19.58
$47.49 $31.18
$46.43 $28.91
$41.98 $27.55

$77.00 $45.15
$49.34 $27.52
$47.75 $26.79
$34.28 $20.82

As of December 31, 2015, we had 72 holders of record of our common stock. The actual number

of stockholders is greater than this number of record holders and includes stockholders who are
beneficial owners but whose shares are held in street name by brokers and other nominees. This
number of holders of record also does not include stockholders whose shares may be held in trust by
other entities.

Dividend Policy

We have never declared or paid any cash dividend on our common stock. We currently intend to
retain all of our future earnings, if any, generated by our operations for the development and growth of
our business for the foreseeable future. The decision to pay dividends is at the discretion of our board
of directors and depends upon our financial condition, results of operations, capital requirements, and
other factors that our board of directors deems relevant.

48

Stock Performance Graph

The following shall not be deemed “filed” for purposes of Section 18 of the Exchange Act, or
incorporated by reference into any of our other filings under the Exchange Act or the Securities Act of
1933, as amended, except to the extent we specifically incorporate it by reference into such filing.

This chart compares the cumulative total return on our common stock with that of the S&P 500

Index and the S&P 1500 Application Software Index. The chart assumes $100 was invested at the
close of market on September 18, 2013, in the common stock of Benefitfocus, Inc., the S&P 500 Index
and the S&P 1500 Application Software Index, and assumes the reinvestment of any dividends. The
stock price performance on the following graph is not necessarily indicative of future stock price
performance.

Comparison of Cumulative Total Return

$150
$140
$130
$120
$110
$100
$90
$80
$70
$60
$50
$40
9/18/2013

Base
Period

9/30/2013

12/31/2013

3/31/2014 6/30/2014 9/30/2014 12/31/2014

3/31/2015

6/30/2015 9/30/2015 12/31/2015

Benefitfocus, Inc.

S&P 500 Index

S&P 1500 Application Software Index

Company / Index

9/18/2013 9/30/2013 12/31/2013 3/31/2014 6/30/2014 9/30/2014 12/31/2014 3/31/2015 6/30/2015 9/30/2015 12/31/2015

Benefitfocus, Inc. . . . . $100.00
S&P 500 Index . . . . . . $100.00
S&P 1500 Application

$91.80
$97.45

$107.82
$107.12

$ 87.71
$108.51

$ 86.31
$113.60

$ 50.31
$114.30

$ 61.33
$119.32

$ 68.70
$119.84

$ 81.89
$119.56

$ 58.36
$111.27

$ 67.96
$118.45

Software Index . . . . $100.00

$99.07

$107.46

$107.29

$112.30

$113.71

$120.00

$128.45

$134.13

$129.19

$143.70

Equity Compensation Plans

The information required by Item 5 of Form 10-K regarding equity compensation plans is
incorporated herein by reference to “Item 12. Security Ownership of Certain Beneficial Owners and
Management and Related Stockholder Matters”.

Use of Proceeds from Public Offering of Common Stock

On September 17, 2013, our Registration Statement on Form S-1, (File No. 333-190610) was
declared effective in connection with our IPO, pursuant to which 5,675,250 shares of common stock
were registered, including the full exercise of the underwriters’ over-allotment option. Of the shares
registered, we sold 3,000,000 shares of common stock at a price to the public of $26.50 per share for
an aggregate price of $79,500,000. Selling shareholders sold the remaining 2,675,250 shares
registered at the same per share price for an aggregate price of $70,894,000. The offering closed on

49

September 23, 2013, and, as a result, we received net proceeds of $70,064,000 (after underwriters’
discounts and commissions of $5,565,000 and additional offering related costs of $3,871,000). The
joint managing underwriters of the offering were Goldman Sachs & Co., Deutsche Bank Securities Inc.
and Jefferies LLC.

Of the expenses incurred by us in connection with our IPO, $134,000 were paid to or for the
underwriters and $52,000 were paid to a related party vendor for private air travel. This vendor is
owned and controlled by the Executive Chairman of our board of directors, who beneficially owns
greater than 10% of our common stock.

There was no material change in the use of proceeds from our IPO as described in our final
prospectus filed pursuant to Rule 424(b) of the Securities Act with the SEC on September 18, 2013. As
of December 31, 2015, we had used the entire proceeds from our IPO for working capital purposes
and other general corporate purposes, including executing our growth strategy, developing new
products and services, and funding additional capital expenditures, potential acquisitions, and
investments. We also invested the funds received in short-term, interest bearing, investment-grade
securities.

50

Item 6. Selected Financial Data

CONSOLIDATED SELECTED FINANCIAL DATA

The following selected consolidated financial data for the years December 31, 2015, 2014, 2013,

2012 and 2011 and the selected consolidated balance sheet data as of December 31, 2015, 2014,
2013, 2012, and 2011 are derived from our audited consolidated financial statements. Our historical
results are not necessarily indicative of the results to be expected in the future. The selected
consolidated financial data should be read together with “Management’s Discussion and Analysis of
Financial Condition and Results of Operations”, our consolidated financial statements, related notes,
and other financial information included elsewhere in this Annual Report on Form 10-K.

Consolidated Statement of Operations Data

Year Ended December 31,

2015

2014

2013

2012

2011

(in thousands, except share and per share data)

Revenue (1) . . . . . . . . . . . . . . . . . . . . . $
Cost of revenue (2) . . . . . . . . . . . . . . .

185,143 $
102,851

137,420 $
87,470

104,752 $
62,411

81,739 $ 68,783
42,133
44,400

Gross profit . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing (2). . . . . . . . .
Research and development (2) . .
General and administrative (2) . . .
Impairment of goodwill . . . . . . . . . .
Change in fair value of contingent
consideration . . . . . . . . . . . . . . . .

82,292

49,950

42,341

37,339

26,650

58,589
52,250
25,727
—

48,467
41,729
18,657
—

36,072
23,532
10,974
—

27,905
14,621
7,494
—

22,553
9,120
5,821
1,670

—

—

(43)

121

503

Total operating expenses . . . . .

136,566

108,853

70,535

50,141

39,667

Loss from operations . . . . . . . . . . . . .
Total other expense, net . . . . . . . . . .

Loss before income taxes . . . . . . . . .
Income tax expense (benefit) . . . . . .

(54,274)
(7,785)

(62,059)
25

(58,903)
(4,251)

(63,154)
25

(28,194)
(2,198)

(30,392)
(31)

(12,802)
(1,987)

(14,789)
84

(13,017)
(2,012)

(15,029)
35

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . $

(62,084) $

(63,179) $

(30,361) $ (14,873) $(15,064)

Net loss per common share—basic

and diluted. . . . . . . . . . . . . . . . . . . . . $

(2.19) $

(2.51) $

(2.99) $

(3.09) $ (3.09)

Weighted-average common shares
outstanding—basic and diluted . .

28,344,680 25,207,099 10,144,243 4,812,632 4,875,157

Other Financial Data
Adjusted EBITDA (3) . . . . . . . . . . . . . $

(32,160) $

(43,844) $

(18,915) $

(3,594) $ (3,455)

(1)

In the first quarter of 2015 we decreased the estimated expected life of our customer
relationships for both employer and carrier customers from 10 to 7 years. This change shortened
the term over which we will recognize our deferred revenue and results in more revenue
recognized in each period after the change.

51

(2) Cost of revenue and operating expenses include stock-based compensation expense as follows:

Year Ended December 31,

2015

2014

2013

2012

2011

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . .

$1,950
2,861
2,399
3,244

$ 986
1,395
1,376
1,831

(in thousands)
$274
171
255
502

$195
68
130
319

$252
102
121
246

(3) We define adjusted EBITDA as net loss before net interest and other expense, taxes, and

depreciation and amortization expense, adjusted to eliminate stock-based compensation expense
and expense related to the impairment of goodwill and intangible assets. See “Adjusted EBITDA”
below for more information and for a reconciliation of adjusted EBITDA to net loss, the most
directly comparable financial measure calculated and presented in accordance with GAAP.

Our Segments

Revenue from external customers by segment:
Employer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carrier. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2015

2014

2013

2012

2011

(in thousands)

$ 94,842 $ 62,016 $ 40,656 $23,760 $15,938
52,845

75,404

57,979

64,096

90,301

Total net revenue from external customers . . . .

$185,143 $137,420 $104,752 $81,739 $68,783

Gross profit by segment

Employer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carrier. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 33,655 $ 16,186 $ 13,316 $ 9,810 $ 6,059
20,591

27,529

33,764

29,025

48,637

Total gross profit by segment . . . . . . . . . . . . . . . .

$ 82,292 $ 49,950 $ 42,341 $37,339 $26,650

Consolidated Balance Sheet Data

Cash and cash equivalents . . . . . . . . . . . . .
Marketable securities. . . . . . . . . . . . . . . . . . .
Accounts receivable, total, net. . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue, total . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . .
Total redeemable convertible preferred

stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Common stock . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . .
Total stockholders’ (deficit) equity . . . . . . .

2015

2014

2013

2012

2011

As of December 31,

(in thousands)

$ 48,074 $ 51,074 $ 65,645 $ 19,703
—
13,372
58,226
57,520
89,357

5,135
21,311
140,018
94,510
182,841

13,168
23,668
139,611
80,221
128,179

40,448
29,698
182,119
93,529
200,128

$15,856
—
9,060
52,842
42,773
69,809

—
29
310,304
(18,009)

—
26
223,409
(42,823)

— 135,478
6,109
24
—
214,487
11,432

135,478
4,923
—
(166,609) (152,445)

52

Adjusted EBITDA

Within this Annual Report on Form 10-K we use adjusted EBITDA to provide investors with
additional information regarding our financial results. Adjusted EBITDA is a non-GAAP financial
measure. We have provided below a reconciliation of this measure to the most directly comparable
GAAP financial measure, which for adjusted EBITDA is net loss.

We have included adjusted EBITDA in this Annual Report on Form 10-K because it is a key

measure used by our management and board of directors to understand and evaluate our core
operating performance and trends, to prepare and approve our annual budget, and to develop short-
and long-term operational plans. In particular, we believe that the exclusion of the expenses eliminated
in calculating adjusted EBITDA can provide a useful measure for period-to-period comparisons of our
core business. Accordingly, we believe that adjusted EBITDA provides useful information to investors
and others in understanding and evaluating our operating results.

Our use of adjusted EBITDA as an analytical tool has limitations, and you should not consider it in
isolation or as a substitute for analysis of our financial results as reported under GAAP. Some of these
limitations are:

‰ although depreciation and amortization are non-cash charges, the assets being depreciated
and amortized might have to be replaced in the future, and adjusted EBITDA does not reflect
cash capital expenditure requirements for such replacements or for new capital expenditure
requirements;

‰ adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital

needs;

‰ adjusted EBITDA does not reflect the potentially dilutive impact of stock-based compensation;
‰ adjusted EBITDA does not reflect interest or tax payments that would reduce the cash available

to us; and

‰ other companies, including companies in our industry, might calculate adjusted EBITDA or

similarly titled measure differently, which reduces their usefulness as comparative measures.

53

Because of these and other limitations, you should consider adjusted EBITDA alongside other
GAAP-based financial performance measures, including various cash flow metrics, gross profit, net
loss and our other GAAP financial results. The following table presents a reconciliation of adjusted
EBITDA to net loss for each of the periods indicated:

Year Ended December 31,

2015

2014

2013

2012

2011

(in thousands)

Reconciliation from Net Loss to Adjusted

EBITDA:
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of software development

$(62,084) $(63,179) $(30,361) $(14,873) $(15,064)
3,225

6,931

5,080

8,791

5,231

costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,587

2,257

2,618

3,145

1,903

Amortization of acquired intangible

assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . .
Interest expense on building lease

financing obligations . . . . . . . . . . . . . . . .
Interest expense on other borrowings . .
Income tax expense . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . .
Impairment of goodwill and intangible

286
(188)

305
(77)

7,092
877
25
10,454

3,624
682
25
5,588

323
(46)

1,768
381
(31)
1,202

335
(53)

2,178
(151)

1,774
202
84
712

1,771
203
35
721

assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

—

—

1,724

Total net adjustments . . . . . . . . . . . . . . . . . . .

$ 29,924 $ 19,335 $ 11,446 $ 11,279 $ 11,609

Adjusted EBITDA. . . . . . . . . . . . . . . . . . . . . . .

$(32,160) $(43,844) $(18,915) $ (3,594) $ (3,455)

54

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations

MANAGEMENT’S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

You should read the following discussion and analysis of our financial condition and results of
operations together with our consolidated financial statements and the related notes and other financial
information included elsewhere in this Annual Report on Form 10-K. Some of the information contained
in this discussion and analysis or set forth elsewhere in this report including information with respect to
our plans and strategy for our business, includes forward-looking statements that involve risks and
uncertainties. You should review the “Risk Factors” section of this report beginning on page 23 for a
discussion of important factors that could cause actual results to differ materially from the results
described in or implied by the forward-looking statements contained in the following discussion and
analysis.

Overview

Benefitfocus provides a leading cloud-based benefits management platform for consumers,

employers, insurance carriers, and brokers. The Benefitfocus Platform simplifies how organizations
and individuals shop for, enroll in, manage, and exchange benefits. Our employer and insurance
carrier customers rely on our platform to manage, scale and exchange data. Our web-based platform
has a user-friendly interface designed to enable the insured consumers to access all of their benefits in
one place. Our comprehensive solutions support core benefits plans, including healthcare, dental, life,
and disability insurance, and voluntary benefits plans, such as critical illness, supplemental income,
and wellness programs. As the number of employer benefits plans has increased, with each plan
subject to many different business rules and requirements, demand for the Benefitfocus Platform has
grown.

We serve two separate but related market segments. Our fastest growing market segment, the
employer market, consists of employers offering benefits to their employees. Within this segment, we
mainly target large employers with more than 1,000 employees, of which we believe there are over
18,000 in the United States. In our other market segment, we sell our solutions to insurance carriers,
enabling us to expand our overall footprint in the benefits marketplace by aggregating many key
constituents, including consumers, employers, and brokers. Our business model capitalizes on the
close relationship between carriers and their members, and the carriers’ ability to serve as lead
generators for potential employer customers. Carriers pay for services at a rate reflective of the
aggregated nature of their customer base on a per application basis. Carriers can then deploy their
applications to employer groups and members. As employers become direct customers through our
employer segment, we provide them our platform offering that bundles many software applications into
a comprehensive benefits solution through Benefitfocus Marketplace. We believe our presence in both
the employer and insurance carrier markets gives us a strong position at the center of the benefits
ecosystem.

We sell the Benefitfocus Platform on a subscription basis, typically through annual contracts with

employer customers and multi-year contracts with our insurance carrier customers, with subscription
fees paid monthly. The multi-year contracts with our carrier customers are generally only cancellable
by the carrier in an instance of our uncured breach, although some of our carrier customers are able to
terminate their respective contracts without cause or for convenience. Software services revenue
accounted for approximately 87%, 91%, and 93% of our total revenue during the years ended
December 31, 2015, 2014 and 2013, respectively.

55

Another component of our revenue is professional services. We derive the majority of our

professional services revenue from the implementation of our customers onto our platform, which
typically includes discovery, configuration and deployment, integration, testing, and training. In general,
it takes from four to five months to implement a new employer customer’s benefits systems and eight
to 10 months to implement a new carrier customer’s benefits systems. We also provide customer
support services and customized media content that supports our customers’ effort to educate and
communicate with consumers. Professional services revenue accounted for approximately 13%, 9%,
and 7% of our total revenue during the years ended December 31, 2015, 2014 and 2013, respectively.

Increasing our base of large employer customers is an important source of revenue growth for us.
We actively pursue new employer customers in the U.S. market, and we have increased the number of
large employer customers utilizing our solutions from 141 as of December 31, 2010 to 723 as of
December 31, 2015, a 38.7% compound annual growth rate. We believe that our continued innovation
and new solutions, such as online benefits marketplaces, also known as private exchanges, enhanced
mobile offerings, and more robust data analytics capabilities will help us attract additional large
employer customers and increase our revenue from existing customers.

We believe that there is a substantial market for our services, and we have been investing in

growth over the past four years. In particular, we have continued to invest in technology and services
to better serve our larger employer customers, which we believe are an important source of growth for
our business. We have also substantially increased our marketing and sales efforts and expect those
increased efforts to continue. As we have invested in growth, we have had operating losses in each of
the last five years, and expect our operating losses to continue for at least the next year. Due to the
nature of our customer relationships, which have been very stable with relatively few customer losses
over the past years, and the subscription nature of our financial model, we believe that our current
investment in growth should lead to substantially increased revenue, which will allow us to achieve
profitability in the relatively near future. Of course, our ability to achieve profitability will continue to be
subject to many factors beyond our control.

Key Financial and Operating Performance Metrics

We regularly monitor a number of financial and operating metrics in order to measure our current
performance and project our future performance. These metrics help us develop and refine our growth
strategies and make strategic decisions. We discuss revenue, gross margin, and the components of
operating loss, as well as segment revenue and segment gross profit, in “Management’s Discussion
and Analysis of Financial Condition and Results of Operations—Components of Operating Results”. In
addition, we utilize other key metrics as described below.

Number of Large Employer and Carrier Customers

We believe the number of large employer and carrier customers is a key indicator of our market
penetration, growth, and future revenue. We have aggressively invested in and intend to continue to
invest in our direct sales force to grow our customer base. We generally define a customer as an entity
with an active software services contract as of the measurement date. The following table sets forth the
number of large employer and carrier customers for the periods indicated:

Number of customers:

Large employer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carrier. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

723
54

553
43

393
40

Year Ended December 31,

2015

2014

2013

56

Software Services Revenue Retention Rate

We believe that our ability to retain our customers and expand the revenue they generate for us

over time is an important component of our growth strategy and reflects the long-term value of our
customer relationships. We measure our performance on this basis using a metric we refer to as our
software services revenue retention rate. We calculate this metric for a particular period by establishing
the group of our customers that had active contracts for a given period. We then calculate our software
services revenue retention rate by taking the amount of software services revenue we recognized for
this group in the subsequent comparable period (for which we are reporting the rate) and dividing it by
the software services revenue we recognized for the group in the prior period.

For 2015, 2014 and 2013 our software services revenue retention rate exceeded 95%.

Adjusted EBITDA

Adjusted EBITDA represents our earnings before net interest and other expense, taxes, and

depreciation and amortization expense, adjusted to eliminate stock-based compensation and
impairment of goodwill and intangible assets. Adjusted EBITDA is not a measure calculated in
accordance with United States generally accepted accounting principles, or GAAP. Please refer to
“Selected Consolidated Financial Data” in this report for a discussion of the limitations of adjusted
EBITDA and reconciliation of adjusted EBITDA to net loss, the most comparable GAAP measurement,
respectively, for 2015, 2014 and 2013.

Components of Operating Results

Revenue

We derive the majority of our revenue from software services fees, which consist primarily of

monthly subscription fees paid to us by our employer and carrier customers for access to, and usage
of, our cloud-based benefits software solutions for a specified contract term. We also derive revenue
from professional services fees, which primarily include fees related to the implementation of our
customers onto our platform. Our professional services typically include discovery, configuration and
deployment, integration, testing, and training.

The following table sets forth a breakdown of our revenue between software services and

professional services for the periods indicated (in thousands):

Year Ended December 31,

2015

2014

2013

Software services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$161,477 $125,083 $ 97,713
7,039

12,337

23,666

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$185,143 $137,420 $104,752

We generally recognize software services fees monthly based on the number of employees covered

by the relevant benefits plans at contracted rates for a specified period of time, provided that an enforceable
contract has been signed by both parties, access to our software has been granted to the customer and it is
available for their use, the fee for the software services is fixed or determinable, and collection is reasonably
assured. We defer recognition of our professional services fees paid by customers related to
implementation services that are determined to not have stand-alone value and are sold with our software
services, and recognize them, beginning once the software services have commenced, ratably over the
longer of the contract term or the estimated expected life of the customer relationship, which was 7 years in
2015 and 10 years in 2014 and 2013. We periodically evaluate the term over which revenue is recognized
for professional services as we gain more experience with customer contract renewals.

57

As of July 1, 2015, we determined that we had established standalone value for the implementation

services for the Benefitfocus Marketplace solution in the Employer segment as they are now sold separately
from the software services. This was primarily due to the system integrators that have been trained and
certified to perform these implementation services, the successful completion of an implementation by a
trained system integrator, and the sale of several software subscription arrangements to customers in the
Employer segment without the Company’s implementation services. Accordingly, revenues related to
implementation services for the Benefitfocus Marketplace solution in the Employer segment that are
delivered after July 1, 2015 are recognized separately from the revenues earned from the Employer
software subscription services. Revenues related to such implementation services are recognized at the
time that the professional services have been completed. Prior to July 1, 2015, we did not have standalone
value for implementation services related to the Benefitfocus Marketplace solution as we had historically
performed these services to support our customers’ implementation of this solution. The incremental
revenue from recognition of services upon delivery compared to recognition over the customer relationship
period of 7 years was $2.3 million in twelve months ended December 31, 2015.

We generally invoice our employer and carrier customers for software services in advance, in

monthly installments. We invoice our employer customers for implementation fees at the inception of
the arrangement. We generally invoice our carrier customers for implementation fees at various
contractually defined times throughout the implementation process. Implementation fees that have
been invoiced are initially recorded as deferred revenue until recognized to revenue as described
above.

Overhead Allocation

Expenses associated with our facilities, IT costs, and depreciation and amortization, are allocated

between cost of revenue and operating expenses based on employee headcount determined by the
nature of work performed.

Cost of Revenue

Cost of revenue primarily consists of salaries and other personnel-related costs, including
benefits, bonuses, and stock-based compensation, for employees, whom we refer to as associates,
providing services to our customers and supporting our SaaS platform infrastructure. Additional
expenses in cost of revenue include co-location facility costs for our data centers, depreciation
expense for computer equipment directly associated with generating revenue, infrastructure
maintenance costs, professional fees, amortization expenses associated with capitalized software
development costs, allocated overhead, and other direct costs.

We expense our cost of revenue as we incur the costs. However, the related revenue from fees we
receive for our implementation services, performed before a customer is operating on our platform, that is
determined to not have stand-alone value is deferred until the commencement of the monthly subscription
and recognized as revenue ratably over the longer of the related contract term or the estimated expected
life of the customer relationship. For those implementation services that have standalone value, the related
revenue is recognized as revenue upon completion of service. Therefore, the cost incurred in providing
these services is expensed in periods prior to the recognition of the corresponding revenue. Our cost
associated with providing implementation services has been significantly higher as a percentage of revenue
than our cost associated with providing our monthly subscription services due to the labor associated with
implementation.

We plan to continue to expand our capacity to support our growth, which will result in higher cost

of revenue in absolute dollars. However, we expect cost of revenue as a percentage of revenue to
decline and gross margins to increase primarily from the growth of the percentage of our revenue from
large employers and the realization of economies of scale driven by retention of our customer base.

58

Operating Expenses

Operating expenses consist of sales and marketing, research and development, and general and

administrative expenses. Salaries and personnel-related costs are the most significant component of
each of these expense categories. We expect to continue to hire new associates in these areas in
order to support our anticipated revenue growth. As a result, we expect our operating expenses to
increase in both aggregate dollars and as a percentage of revenue in the near term, but to decrease as
a percentage of revenue over the longer term as we achieve economies of scale.

Sales and marketing expense. Sales and marketing expense consists primarily of salaries and

other personnel-related costs, including benefits, bonuses, stock-based compensation, and
commissions for our sales and marketing associates. We record expense for commissions at the time
of contract signing. Additional expenses include advertising, lead generation, promotional event
programs, corporate communications, travel, and allocated overhead. For instance, our most
significant promotional event is One Place, which we have held annually. We expect our sales and
marketing expense to increase in both absolute dollars and as a percentage of revenue in the
foreseeable future as we further increase the number of our sales and marketing professionals and
expand our marketing activities in order to continue to grow our business.

Research and development expense. Research and development expense consists primarily of

salaries and other personnel-related costs, including benefits, bonuses, and stock-based
compensation for our research and development associates. Additional expenses include costs related
to the development, quality assurance, and testing of new technology, and enhancement of our
existing platform technology, consulting, travel, and allocated overhead. We believe continuing to
invest in research and development efforts is essential to maintaining our competitive position. We
expect our research and development expense to increase in absolute dollars and as a percentage of
revenue for the near term, but decrease as a percentage of revenue over the longer term as we
achieve economies of scale.

General and administrative expense. General and administrative expense consists primarily of

salaries and other personnel-related costs, including benefits, bonuses, and stock-based
compensation for administrative, finance and accounting, information systems, legal, and human
resource associates. Additional expenses include consulting and professional fees, insurance and
other corporate expenses, and travel. We expect our general and administrative expenses to increase
in absolute terms as a result of operating as a public company, including costs associated with
compliance with the Sarbanes-Oxley Act and other regulations governing public companies, increased
costs of directors’ and officers’ liability insurance, increased professional services expenses, and costs
associated with an enhanced investor relations function.

Other Income and Expense

Other income and expense consists primarily of interest income and expense, accretion of
contingent consideration, and gain (loss) on disposal of fixed assets. Interest income represents
interest received on our cash and cash equivalents and marketable securities. Interest expense
consists primarily of the interest incurred on outstanding borrowings under our financing obligations,
existing notes and credit facilities.

Income Tax Expense

Income tax expense consists of U.S. federal and state income taxes. We incurred minimal
income tax expense for 2015, 2014, and 2013. Net operating loss carryforwards for federal income tax
purposes were $122.8 million at December 31, 2015. State net operating loss carryforwards were

59

approximately $126.6 million at December 31, 2015. Federal net operating loss carryforwards will
expire at various dates beginning in 2022, if not utilized. State net operating losses will expire at
various dates beginning in 2022, if not utilized. Valuation allowances are recorded to reduce deferred
tax assets to the amount we believe is more likely than not to be realized.

Results of Operations

Consolidated Statements of Operations Data

The following table sets forth our consolidated statements of operations data for each of the

periods indicated (in thousands).

Year Ended December 31,

2015

2014

2013

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development (1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of contingent consideration . . . . . . . . . . . . . . . .

$185,143 $137,420 $104,752
62,411

102,851

87,470

82,292

49,950

42,341

58,589
52,250
25,727
—

48,467
41,729
18,657
—

36,072
23,532
10,974
(43)

Total operating expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

136,566

108,853

70,535

Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense):

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense on building lease financing obligations . . . . . . . . .
Interest expense on other borrowings . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other expense, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(54,274)

(58,903)

(28,194)

188
(7,092)
(877)
(4)

(7,785)

77
(3,624)
(682)
(22)

(4,251)

46
(1,768)
(381)
(95)

(2,198)

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(62,059)
25

(63,154)
25

(30,392)
(31)

Net loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (62,084) $ (63,179) $ (30,361)

(1) Cost of revenue and operating expenses include stock-based compensation expense as follows (in

thousands):

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2015

2014

$1,950
2,861
2,399
3,244

$ 986
1,395
1,376
1,831

2013

$274
171
255
502

60

The following table sets forth our consolidated statements of operations data as a percentage of

revenue for each of the periods indicated (as a percentage of revenue).

Year Ended December 31,

2015

2014

2013

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of contingent consideration . . . . . . . . . . . . . . . . . . . . .

Total operating expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss from operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense):

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense on building lease financing obligations . . . . . . . . . . . . . .
Interest expense on other borrowings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100.0% 100.0% 100.0%
63.7

55.6

59.6

44.4

36.3

40.4

31.6
28.2
13.9
—

73.8

35.3
30.4
13.6
—

79.2

34.4
22.5
10.5
—

67.3

(29.3)

(42.9)

(26.9)

0.1
(3.8)
(0.5)
—

(4.2)

0.1
(2.6)
(0.5)
—

(3.1)

—
(1.7)
(0.4)
(0.1)

(2.1)

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(33.5)
—

(46.0)
—

(29.0)
—

Net loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(33.5)% (46.0)% (29.0)%

Our Segments

The following table sets forth segment results for revenue and gross profit for the periods

indicated (in thousands):

Year Ended December 31,

2015

2014

2013

Revenue from external customers by segment:

Employer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carrier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 94,842 $ 62,016 $ 40,656
64,096

75,404

90,301

Total net revenue from external customers . . . . . . . . . . . . . . . . . . . . . . .

$185,143 $137,420 $104,752

Gross profit by segment

Employer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carrier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 33,655 $ 16,186 $ 13,316
29,025

33,764

48,637

Total gross profit by segment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 82,292 $ 49,950 $ 42,341

61

Comparison of Years Ended December 31, 2015 and 2014

Revenue

Year Ended December 31,

2015

2014

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Software services . . . . .
Professional services . .

$161,477
23,666

(in thousands)
87.2% $125,083
12,337
12.8

91.0% $36,394
11,329

9.0

Total revenue . . . . . . . . .

$185,143

100.0% $137,420

100.0% $47,723

29.1%
91.8

34.7%

Growth in software services revenue was primarily attributable to the addition of new customers,

as the number of large employer and carrier customers increased to 777 as of December 31, 2015
from 596 as of December 31, 2014 and higher volumes from existing customers. The increase in
professional services revenue of $11.3 million between the year ended December 31, 2014 and the
year ended December 31, 2015 was in part attributable to the change in the customer relationship
period from 10 to 7 years, resulting in an increase in revenue of $3.3 million from customers that were
using our platform prior to the beginning of 2015. The remaining increase of $8.0 million was related to
newly activated customers and products and other services provided to existing customers, including
$2.4 million of revenue from services delivered that have standalone value.

Segment Revenue

Year Ended December 31,

2015

2014

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Employer . . . . . . . . . . . . .
Carrier. . . . . . . . . . . . . . . .

$ 94,842
90,301

(in thousands)
51.2% $ 62,016
75,404
48.8

45.1% $32,826
14,897
54.9

Total revenue . . . . . . . . .

$185,143

100.0% $137,420

100.0% $47,723

52.9%
19.8

34.7%

Growth in our employer revenue was primarily attributable to a $28.7 million increase in our
employer software services revenue driven primarily by an increase in the number of large employer
customers using our platform as of December 31, 2015 as compared to December 31, 2014 and
increased volumes from existing customers. The increase in professional services included $2.4 million
from services delivered that have standalone value. Additionally, employer professional services
increased $0.6 million as a result of the change in the customer relationship period from 10 to 7 years
for customers that were using our platform prior to the beginning of 2015. An additional increase of
$1.1 million is attributable to employer professional services primarily related to newly completed
implementations.

Growth in carrier revenue was attributable to an increase of $7.7 million in our carrier software
services revenue and $7.2 million from our carrier professional services revenue. Increased carrier
software services revenue was driven primarily by higher volumes and customer product
implementations during the year ended December 31, 2015 as compared to the year ended
December 31, 2014. The change in customer relationship period from 10 to 7 years for customers that
were using our platform prior to the beginning of 2015 contributed a $0.9 million increase in carrier
software services revenue. Increased carrier professional services revenue includes $4.5 million from
customers and products that went live on the platform during 2015 and other services provided to
existing customers as well as $2.7 million from the change in customer relationship.

62

Cost of Revenue

Year Ended December 31,

2015

2014

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change
Percentage
Amount

(in thousands)

Cost of revenue . . . . . . . .

$102,851

55.6%

$87,470

63.7%

$15,381

17.6%

The increase in cost of revenue was in part attributable to an $13.3 million increase in salaries

and personnel-related costs and professional fees, including an increase of $0.9 million related to
stock-based compensation. Approximately $5.8 million of the increase in salaries and personnel-
related costs was associated with increased client service capacity to support our growing number of
customers and an increase in engineering costs of $6.7 million. Also, we experienced a $2.3 million
increase in infrastructure maintenance costs to support our platform and additional depreciation and
amortization and facilities costs related to the increase in the number of employees.

Gross Profit

Year Ended December 31,

2015

2014

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Software services . . . . . .
Professional services . . .

$102,301
(20,009)

(in thousands)
63.4% $ 75,235
(25,285)
(84.5)

60.1% $27,066
5,276

(205.0)

Gross profit. . . . . . . . . . . .

$ 82,292

44.4% $ 49,950

36.3% $32,342

36.0%
(20.9)

64.7%

The increase in software services gross profit in absolute terms was driven by a $36.4 million, or

29.1%, increase in software services revenue. This increase was partially offset by a $9.3 million, or
18.7%, increase in software services cost of revenue. Software services cost of revenue included $0.9
million and $0.4 million of stock-based compensation expense for the years ended December 31, 2015
and 2014, respectively, and $7.7 million and $7.2 million of depreciation and amortization for the years
ended December 31, 2015 and 2014, respectively.

The decrease in professional services gross loss was driven by an $11.3 million, or 91.8%
increase in professional services revenue, partially offset by an increase in professional services cost
of revenue of $6.1 million. Professional services cost of revenue included $1.0 million and $0.5 million
of stock-based compensation expense for the years ended December 31, 2015 and 2014, respectively.
In addition, professional services cost of revenue included $1.4 million and $0.8 million in depreciation
and amortization for the years ended December 31, 2015 and 2014, respectively. As discussed in
“Components of Operating Results—Cost of Revenue”, our cost of revenue is expensed as we incur
the costs. However, the related revenue from fees we receive for our implementation services
performed before a customer is operating on our platform is deferred until the commencement of the
monthly subscription and, with the exception of our Employer Benefitfocus Marketplace implementation
services which, since July 1, 2015, have been fully recognized as revenue at the time of completion,
recognized as revenue ratably over the longer of the related contract term or the estimated expected
life of the customer relationship, which is 7 years for 2015 and 10 years for 2014. Therefore, the cost
incurred in providing these services is expensed in periods prior to the recognition of the corresponding
revenue. For this reason, as well as due to the personnel-related costs associated with providing
implementation services, our cost associated with providing implementation services has been
significantly higher as a percentage of related revenue than our cost associated with providing our
monthly subscription services.

63

Segment Gross Profit

Year Ended December 31,

2015

2014

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Employer. . . . . . . . . . . . . . . . . .
Carrier . . . . . . . . . . . . . . . . . . . .

$33,655
48,637

Gross profit. . . . . . . . . . . . . . . .

$82,292

(in thousands)

35.5%
53.9

44.4%

$16,186
33,764

$49,950

26.1%
44.8

36.3%

$17,469
14,873

$32,342

107.9%
44.0

64.7%

Employer gross profit increased by $17.5 million, or 107.9%, between the year ended December 31,
2014 and the year ended December 31, 2015. The $32.8 million, or 52.9%, increase in employer revenue
was offset by a $15.4 million, or 33.5%, increase in employer cost of revenue. The increase in cost of
revenue is attributable to costs associated with supporting the increased number of employer customers
live on the platform and the increased cost of providing services, including customer implementations. Our
employer gross profit included $4.6 million and $3.5 million of depreciation and amortization for the years
ended December 31, 2015 and December 31, 2014, respectively. In addition, our employer gross profit
included $1.0 million and $0.5 million of stock-based compensation expense for the years ended
December 31, 2015 and 2014, respectively.

Carrier gross profit increased by $14.9 million, or 44.0%, between the year ended December 31, 2014

and the year ended December 31, 2015. The increase is primarily attributable to a $14.9 million, or 19.8%,
increase in carrier revenue and no change in carrier cost of revenue. Carrier cost of revenue was flat
between year ended December 31, 2014 and the year ended December 31, 2015 as efforts shifted to the
employer segment to support the growth in employer customers which resulted in fewer costs allocated to
carrier cost of revenue. Our carrier gross profit included $4.5 million in depreciation and amortization in each
of the years ended December 31, 2015 and December 31, 2014, respectively. In addition, our carrier gross
profit included $0.9 million and $0.4 million of stock-based compensation expense for the years ended
December 31, 2015 and 2014, respectively.

Operating Expenses

Year Ended December 31,

2015

2014

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Sales and marketing . . . . . . . . . . $58,589
Research and development . . . $52,250
General and administrative . . . . $25,727

(in thousands)
31.6% $48,467
28.2% $41,729
13.9% $18,657

35.3% $10,122
30.4% $10,521
13.6% $ 7,070

20.9%
25.2%
37.9%

The increase in sales and marketing expense was primarily attributable to a $10.8 million

increase in salaries and personnel-related costs, including an increase in stock-based compensation of
$1.5 million, due to sales and marketing associates hired to continue driving revenue growth. We
experienced additional increases of $0.4 million in costs related to facilities and overhead allocation,
recruiting, professional fees and other operating costs. These increases were offset by decreases in
costs related to sales and marketing events of $0.6 million and travel-related costs of $0.5 million.

The increase in research and development expense was primarily attributable to a $6.8 million
increase in salaries and personnel-related costs, including an increase in stock-based compensation of
$1.0 million, due to growth in the number of research and development associates. Additionally, we

64

experienced a $3.0 million increase in engineering consulting fees for assistance in product
development and $0.8 million related to increases in other operating costs and facilities and overhead
allocation driven by an increase in the number of employees.

The increase in general and administrative expense was primarily attributable $3.5 million

increase in salaries and personnel-related costs, including a $1.4 million increase in stock-based
compensation expense due to increased headcount. We also experienced a to a $2.5 million increase
in consulting and professional fees and insurance related to being a publicly traded company. In
addition, we experienced a $1.1 million increase related primarily to increases in facilities and
overhead costs.

Comparison of Years Ended December 31, 2014 and 2013

Revenue

Year Ended December 31,

2014

2013

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change
Percentage
Amount

Software services. . . . . . . .
Professional services . . . .

$125,083
12,337

(in thousands)
91.0% $ 97,713
7,039

9.0

93.3% $27,370
5,298

6.7

Total revenue . . . . . . . . . . .

$137,420

100.0% $104,752

100.0% $32,668

28.0%
75.3

31.2%

Growth in software services revenue was primarily attributable to the addition of new customers,

as the number of large employer and carrier customers increased to 596 as of December 31, 2014
from 433 as of December 31, 2013. Our professional services revenue increased in absolute terms
between the year ended December 31, 2013 and the year ended December 31, 2014, primarily due to
revenue recognized from newly completed implementations of $3.2 million in addition to $2.1 million
from the acceleration of the customer relationship period for customers that did not renew their
contracts.

Segment Revenue

Year Ended December 31,

2014

2013

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Employer . . . . . . . . . . . . . . .
Carrier. . . . . . . . . . . . . . . . . .

$ 62,016
75,404

(in thousands)
45.1% $ 40,656
64,096
54.9

38.8% $21,360
11,308
61.2

Total revenue . . . . . . . . . . .

$137,420

100.0% $104,752

100.0% $32,668

52.5%
17.6

31.2%

The growth in our employer revenue was primarily attributable to a $20.0 million increase in our
employer software services revenue driven primarily by an increase in the number of large employer
customers using our platform as of December 31, 2014 as compared to December 31, 2013.
Additionally, employer professional services contributed an increase of $1.4 million primarily related to
newly completed implementations.

The growth in our carrier revenue was primarily attributable to an increase of $7.3 million in our

carrier software services revenue driven primarily by an increase in software services revenue from
recent customer product implementations during the year ended December 31, 2014 as compared to
the year ended December 31, 2013. The remaining increase of $4.0 million is related to carrier

65

professional services and is comprised of an increase of $1.9 million in revenue related to customers
who went live on the platform and $2.1 million related to the acceleration of the customer relationship
period for customers that did not renew their contracts.

Cost of Revenue

Year Ended December 31,

2014

2013

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

(in thousands)

Cost of revenue. . . . . . . . . . . .

$87,470

63.7%

$62,411

59.6%

$25,059

40.2%

The increase in cost of revenue was in part attributable to an $18.6 million increase in salaries

and personnel-related costs and professional fees, including an increase of $0.7 million related to
stock-based compensation, of which $16.0 million was associated with increased client service
capacity to support our growing number of customers and an increase in engineering costs of $1.2
million. Also, we experienced a $6.4 million increase in infrastructure maintenance costs to support our
platform and additional depreciation and amortization and facilities costs related to the increase in the
number of employees.

Gross Profit

Year Ended December 31,

2014

2013

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Software services . . . . . . . .
Professional services . . . . .

$ 75,235
(25,285)

(in thousands)
60.1% $ 61,564
(19,223)

(205.0)

63.0% $13,671
(6,062)

(273.1)

Gross profit . . . . . . . . . . . . . .

$ 49,950

36.3% $ 42,341

40.4% $ 7,609

22.2%
31.5

18.0%

The increase in software services gross profit in absolute terms was driven by a $27.4 million, or
28.0%, increase in software services revenue. This increase was partially offset by a $13.7 million, or
37.9%, increase in software services cost of revenue. Software services cost of revenue included $0.4
million and $0.1 million of stock-based compensation expense for the years ended December 31, 2014
and 2013, respectively, and $7.2 million and $6.7 million of depreciation and amortization for the years
ended December 31, 2014 and 2013, respectively.

The increase in professional services gross loss was driven by an $11.4 million, or 43.3%,
increase in professional services cost of revenue, partially offset by an increase in professional
services revenue of $5.3 million. Professional services cost of revenue included $0.5 million and $0.2
million of stock-based compensation expense for the years ended December 31, 2014 and 2013,
respectively. In addition, professional services cost of revenue included $0.8 million and $0.4 million in
depreciation and amortization for the years ended December 31, 2014 and 2013, respectively. As
discussed in “Components of Operating Results—Cost of Revenue”, our cost of revenue is expensed
as we incur the costs. However, the related revenue from fees we receive for our implementation
services performed before a customer is operating on our platform is deferred until the commencement
of the monthly subscription and recognized as revenue ratably over the longer of the related contract
term or the estimated expected life of the customer relationship, which is 10 years for the years
presented. Therefore, the cost incurred in providing these services is expensed in periods prior to the

66

recognition of the corresponding revenue. For this reason, as well as due to the personnel-related
costs associated with providing implementation services, our cost associated with providing
implementation services has been significantly higher as a percentage of related revenue than our cost
associated with providing our monthly subscription services.

Segment Gross Profit

Year Ended December 31,

2014

2013

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Employer. . . . . . . . . . . . . . . . . . .
Carrier . . . . . . . . . . . . . . . . . . . . .

$16,186
33,764

Gross profit. . . . . . . . . . . . . . . . .

$49,950

(in thousands)

26.1%
44.8

36.3%

$13,316
29,025

$42,341

32.8%
45.3

40.4%

$2,870
4,739

$7,609

21.6%
16.3

18.0%

Employer gross profit increased in absolute terms by $2.9 million, or 21.6%, between the year

ended December 31, 2013 and the year ended December 31, 2014. The $21.4 million, or 52.5%,
increase in employer revenue was offset by an $18.5 million, or 67.6%, increase in employer cost of
revenue. The increase in cost of revenue is attributable to costs associated with supporting the
increased number of employer customers live on the platform and the increased cost of providing
services, including customer implementations. Our employer gross profit included $3.5 million and $2.5
million of depreciation and amortization for the years ended December 31, 2014 and December 31,
2013, respectively. In addition, our employer gross profit included $0.5 million and $0.1 million of stock-
based compensation expense for the years ended December 31, 2014 and 2013, respectively.

Carrier gross profit increased by $4.7 million, or 16.3%, between the year ended December 31,

2013 and the year ended December 31, 2014. The $11.3 million, or 17.6%, increase in carrier revenue
was offset by a $6.6 million, or 18.7%, increase in carrier cost of revenue. The increase in cost of
revenue is attributable to costs associated with supporting the increased number of carrier customers
live on the platform and the increased cost of providing services, including customer implementations.
Our carrier gross profit included $4.5 million and $4.6 million in depreciation and amortization for the
years ended December 31, 2014 and December 31, 2013, respectively. In addition, our carrier gross
profit included $0.4 million and $0.2 million of stock-based compensation expense for the years ended
December 31, 2014 and 2013, respectively.

Operating Expenses

Year Ended December 31,

2014

2013

Amount

Percentage of
Revenue

Amount

Percentage of
Revenue

Period-to-Period Change

Amount

Percentage

Sales and marketing . . . . . . . . . . $48,467
Research and development . . . $41,729
General and administrative . . . . $18,657

(in thousands)
35.3% $36,072
30.4% $23,532
13.6% $10,974

34.4% $12,395
22.5% $18,197
10.5% $ 7,683

34.4%
77.3%
70.0%

The increase in sales and marketing expense was primarily attributable to a $7.7 million increase

in salaries and personnel-related costs, including an increase in stock-based compensation of $1.2
million, due to sales and marketing associates hired to continue driving revenue growth and $1.8
million related to sales and marketing events, $1.9 million related to increases in facilities and
overhead allocation, recruiting and other operating costs driven by an increase in the number of
employees, and $0.8 million in travel-related costs.

67

The increase in research and development expense was primarily attributable to a $10.8 million

increase in salaries and personnel-related costs, including an increase in stock-based compensation of
$1.1 million, due to additional research and development headcount. Additionally, we experienced a
$5.5 million increase in engineering consulting fees for assistance in product development and $1.8
million related to increases in facilities and overhead allocation, other operating costs, and travel-
related costs driven by an increase in the number of employees.

The increase in general and administrative expense was primarily attributable to a $3.1 million

increase in consulting and professional fees and insurance related to being a publicly traded company,
including $0.7 million in costs related to our follow-on offering on July 17, 2014. We also experienced a
$3.0 million increase in salaries and personnel-related costs, including a $1.3 million increase in stock-
based compensation expense due to increased headcount. In addition, we experienced a $1.2 million
increase related primarily to increases in facilities and overhead costs.

Critical Accounting Policies and Significant Judgments and Estimates

Our management’s discussion and analysis of our financial condition and results of operations is
based on our consolidated financial statements, which have been prepared in accordance with GAAP.
The preparation of these consolidated financial statements requires us to make estimates and
assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets
and liabilities at the date of the consolidated financial statements, and the reported amounts of revenue
and expenses. In accordance with GAAP, we base our estimates on historical experience and on
various other assumptions that we believe reasonable under the circumstances. Actual results might
differ from these estimates under different assumptions or conditions.

While our significant accounting policies are more fully described in Note 2 to our consolidated
financial statements appearing elsewhere in this Annual Report on Form 10-K, we believe the following
accounting policies are critical to the process of making significant judgments and estimates in the
preparation of our consolidated financial statements.

Revenue Recognition and Deferred Revenue

We derive the majority of our revenue from software services fees, which consist primarily of
monthly subscription fees paid by customers for access to and usage of our cloud-based benefits
software solutions for a specified contract term. We also derive revenue from professional services
which primarily include fees related to the integration of customers’ systems with our platform, which
typically includes discovery, configuration, deployment, testing, and training.

We recognize revenue when there is persuasive evidence of an arrangement, the service has

been provided, the fees to be paid by the customer are fixed and determinable and collectability is
reasonably assured. We consider delivery of our cloud-based software services has commenced once
it has granted the customer access to our platform.

Our arrangements generally contain multiple elements comprised of software services and
professional services. We evaluate each element in an arrangement to determine whether it represents
a separate unit of accounting. An element constitutes a separate unit of accounting when the delivered
item has standalone value and delivery of the undelivered element is probable and within our control.

When multiple deliverables included in an arrangement are separable into different units of
accounting, the arrangement consideration is allocated to the identified units of accounting based on
their relative selling price. Multiple deliverable arrangements accounting guidance provides a hierarchy

68

to use when determining the relative selling price for each unit of accounting. Vendor-specific objective
evidence (“VSOE”) of selling price, based on the price at which the item is regularly sold by the vendor
on a standalone basis, should be used if it exists. If VSOE of selling price is not available, third-party
evidence (“TPE”) of selling price is used to establish the selling price if it exists. VSOE and TPE do not
currently exist for any of our deliverables. Accordingly, for arrangements with multiple deliverables that
can be separated into different units of accounting, the arrangement fee is allocated to the separate
units of accounting based on our best estimate of selling price. The amount of arrangement fee
allocated is limited by contingent revenues, if any.

Effective July 1, 2015, we determined that we had established standalone value for Benefitfocus
Marketplace implementation services in the Employer segment as they are now sold separately from
the software services. This was primarily due to the system integrators that have been trained and
certified to perform these implementation services, the successful completion of an implementation by
a trained system integrator, and the sale of several software subscription arrangements to customers
in the Employer segment without our implementation services prior to July 1, 2015. Accordingly,
revenues related to implementation services for the Benefitfocus Marketplace solution in the Employer
segment that are delivered after July 1, 2015 are recognized separately from the revenues earned from
the Employer software subscription services. Revenues related to such implementation services are
recognized at the time that the professional services have been completed. Prior to July 1, 2015, we
did not have standalone value for implementation services related to the Benefitfocus Marketplace
solution as we had historically performed these services to support customers’ implementation of this
solution. The incremental revenue from recognition of services upon delivery compared to recognition
over the customer relationship period of 7 years was $2.3 million for the twelve months ended
December 31, 2015.

Certain of our other professional services, including implementation services related to the Carrier

segment, are not sold separately from the software services and there is no alternative use for them.
As such, we have determined that those professional services do not have standalone value.
Accordingly, software services and professional services are combined and recognized as a single unit
of accounting. We generally recognize software services fees monthly based on the number of
employees covered by the relevant benefits plans at contracted rates for a specified period of time,
once the criteria for revenue recognition described above have been satisfied. We recognize revenue
on Benefitfocus Marketplace implementation services in the Employer segment that have standalone
value at the time the services have been completed. We defer recognition of revenue for fees from
professional services that do not have standalone value and begin recognizing such revenue once the
services are delivered and the related software services have commenced, ratably over the longer of
the contract term or the estimated expected life of the customer relationship. Costs incurred by us in
connection with providing such professional services are charged to expense as incurred and are
included in “Cost of revenue.”

In January 2015, we adjusted the estimated expected life of the customer relationship period for
both segments. This change in estimate was the result of analyzing recent quantitative and qualitative
observations in the market and factors impacting our business. This change in estimate shortened the
term over which deferred revenue is recognized from 10 to 7 years and was applied prospectively to
unamortized professional services fees over the longer of the contract term or the adjusted estimated
expected life of the customer relationship.

The change in the customer relationship period increased the amount of revenue recognized
during the year ended December 31, 2015, which decreased both loss from continuing operations and
net loss by $6,207 and decreased loss per share by $0.22 for the year. As a result of the change in the
customer relationship period, Employer and Carrier revenue increased by $1,137 and $5,070,
respectively, for the year ended December 31, 2015.

69

Accounts Receivable and Allowances for Doubtful Accounts and Returns

We state accounts receivable at realizable value, net of an allowance for doubtful accounts that

we maintain for estimated losses expected to result from the inability of some customers to make
payments as they become due. We base our estimated allowance on our analysis of past due amounts
and ongoing credit evaluations. Historically, our actual collection experience has not varied significantly
from our estimates, due primarily to our credit and collection policies and the financial strength of our
customers.

The allowances for returns are accounted for as reductions of revenue and are estimated based
on the Company’s periodic assessment of historical experience and trends. The Company considers
factors such as the time lag since the initiation of revenue recognition, historical reasons for
adjustments, new customer volume, complexity of billing arrangements, timing of software availability,
and past due customer billings.

Goodwill

Goodwill represents the excess of the aggregate of the fair value of consideration transferred in a

business combination over the fair value of assets acquired, net of liabilities assumed. Goodwill is not
amortized, but is subject to an annual impairment test. We test goodwill for impairment at the reporting
unit level annually on October 31, or more frequently if events or changes in business circumstances
indicate the asset might be impaired.

When testing goodwill for impairment, we first perform an assessment of qualitative factors,
including but not limited to, macroeconomic conditions, industry and market conditions, company-
specific events, changes in strategy and circumstances, revenue, and operating margins. If qualitative
factors indicate that it is more likely than not that the fair value of the relevant reporting unit is less than
its carrying amount, we test goodwill for impairment at the reporting unit level using a two-step
approach. In step one, we determine if the fair value of the reporting unit exceeds the unit’s carrying
value. If step one indicates that the fair value of the reporting unit is less than its carrying value, we
perform step two, determining the fair value of goodwill and, if the carrying value of goodwill exceeds
the implied fair value, recording an impairment charge.

We have determined that we have two operating segments, employer and carrier. To determine
the fair value of our reporting units, we primarily use a discounted cash flow analysis, which requires
significant assumptions and estimates about future operations. Significant judgments inherent in this
analysis include the determination of an appropriate discount rate, estimated terminal value and the
amount and timing of expected future cash flows.

Stock-Based Compensation

We have issued two types of stock-based awards under our stock plans: stock options and

restricted stock units. Stock-based awards granted to associates, directors, and non-associate third
parties are measured at fair value at each grant date. We recognize stock-based compensation
expense, net of forfeitures, ratably over the requisite service period of the option award. Generally,
options vest 25% on the one-year anniversary of the grant date with the balance vesting over the
following 36 months. We previously granted options that vest 100% on the fifth anniversary of the grant
date. Restricted stock unit awards generally vest 25% on each anniversary of the grant date over 4
years.

In 2015, we granted performance restricted stock units that vest upon the achievement of certain

financial performance targets. Compensation expense for performance restricted stock units, which

70

are accounted for as equity awards, is recognized over the requisite service period when it is probable
that the award will vest. Significant judgment is involved in assessing the probability of achieving
performance measures.

Determination of the Fair Value of Stock-Based Compensation Grants

Prior to our IPO, we were a private company with no active public market for our common stock.
We have periodically determined for financial reporting purposes the estimated per share fair value of
our common stock at various dates using contemporaneous valuations performed in accordance with
the guidance outlined in the American Institute of Certified Public Accountants Practice Aid, “Valuation
of Privately Held Company Equity Securities Issued as Compensation,” or the Practice Aid. When
determining the fair market value of our common stock, we considered what we believe to be
comparable publicly traded companies, discounted free cash flows, and an analysis of our enterprise
value.

Since our IPO, we determined fair value for restricted stock unit awards based on the closing

price of our common stock on the date of grant or, if not a trading day, the trading day preceding the
grant date.

The determination of the fair value of stock-based compensation arrangements is affected by a
number of variables, including estimates of the fair value of our common stock, expected stock price
volatility, risk-free interest rate, and the expected life of the award. We value stock options using the
Black-Scholes option-pricing model, which was developed for use in estimating the fair value of traded
options that are fully transferable and have no vesting restrictions. Black-Scholes and other option
valuation models require the input of highly subjective assumptions, including the expected stock price
volatility.

The following summarizes the assumptions used for estimating the fair value of stock options

granted during the period indicated (we did not grant any stock options in 2015 or 2014):

Year Ended December 31,
2013

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected term (years) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average grant date fair value per share . . . . . . . . . . . . . . . . . . . . . . . .

1.0% - 1.7%

6.08

52%
0%

$

7.71

We have assumed no dividend yield because we do not expect to pay dividends in the

foreseeable future, which is consistent with our past practice. The risk-free interest rate assumption is
based on observed interest rates for constant maturity U.S. Treasury securities consistent with the
expected life of our associate stock options. The expected life represents the period of time the stock
options are expected to be outstanding and is based on the simplified method. Under the simplified
method, the expected life of an option is presumed to be the midpoint between the vesting date and
the end of the contractual term. We used the simplified method due to the lack of sufficient historical
exercise data to provide a reasonable basis upon which to otherwise estimate the expected life of the
stock options. Expected volatility is based on historical volatilities for publicly traded stock of
comparable companies over the estimated expected life of the stock options. The list of comparable
companies we used to determine expected volatility was consistent with those used to determine the
corresponding fair value of our common stock at each grant date.

We based our estimate of pre-vesting forfeitures, or forfeiture rate, on our analysis of historical
behavior by stock award holders. We apply the estimated forfeiture rate to the total estimated fair value

71

of the awards, as derived from the Black-Scholes model, to compute the stock-based compensation
expense, net of pre-vesting forfeitures, to be recognized in our consolidated statements of operations.

Based upon our closing stock price on December 31, 2015 of $36.39, the aggregate intrinsic

value of outstanding options to purchase shares of our common stock as of December 31, 2015 was
$48.4 million, of which $45.8 million related to vested options and $2.6 million to unvested options. The
aggregate intrinsic value of outstanding restricted stock units as of December 31, 2015 was $37.0
million, of which all were unvested.

Income Taxes

We account for income taxes under the asset and liability method. We recognize deferred tax

assets and liabilities for the future tax consequences attributable to differences between the financial
statement carrying amounts of existing assets and liabilities and their respective tax bases, as well as
for operating loss and tax credit carryforwards. We measure deferred tax assets and liabilities using
enacted tax rates expected to apply to taxable income in the years in which we expect to recover or
settle those temporary differences. We recognize the effect of a change in tax rates on deferred tax
assets and liabilities in the results of operations in the period that includes the enactment date. We
reduce the measurement of a deferred tax asset, if necessary, by a valuation allowance if it is more
likely than not that we will not realize some or all of the deferred tax asset.

We account for uncertain tax positions by recognizing the financial statement effects of a tax

position only when, based upon technical merits, it is more likely than not that the position will be
sustained upon examination. We recognize potential accrued interest and penalties associated with
unrecognized tax positions within our global operations in income tax expense.

Liquidity and Capital Resources

Sources of Liquidity

As of December 31, 2015, our primary sources of liquidity were our cash and cash equivalents

totaling $48.1 million and $40.4 million in marketable securities, $29.7 million in accounts receivables,
net of allowance, and unused revolving line of credit of $29.8 million. The terms of our revolving line of
credit are described in Note 8 of our consolidated financial statements included elsewhere in this
Annual Report on Form 10-K.

On September 23, 2013, we closed our IPO in which we sold 3,000,000 shares of common stock

at a public offering price of $26.50 per share, resulting in net proceeds of $70.1 million. See Note 1 of
our consolidated financial statements included elsewhere in this Annual Report on Form 10-K for
additional details regarding our IPO.

In February 2015, the Company replaced its existing revolving line of credit (the “Revolver”) with

a senior revolving line of credit (the “Senior Revolver”) with a syndicate of lenders led by the existing
lender. The three-year Senior Revolver has a borrowing limit of $60.0 million. Borrowing capacity under
the Senior Revolver is subject to a borrowing base limit that is a function of our monthly recurring
revenue as adjusted to reflect lost customer revenue during the previous three calendar months.
Therefore, credit available under the Senior Revolver may be less than the $60.0 million borrowing
limit. The outstanding indebtedness under the Revolver was repaid with proceeds from the Senior
Revolver and the Revolver was terminated. Interest is payable monthly. Advances under the Senior
Revolver bear interest at the prime rate as published in the Wall Street Journal plus a margin based on
our liquidity that ranges between 1.0% and 1.5%. We are charged for amounts unused under this
arrangement at a rate based on our liquidity of 0.300% to 0.375% per year. Any outstanding principal is
due at the end of the term.

72

We are bound by customary affirmative and negative covenants in connection with the Senior
Revolver, including financial covenants related to liquidity and EBITDA. In the event of a default, the
lenders may declare all obligations immediately due and stop advancing money or extending credit
under the line of credit. The line of credit is collateralized by substantially all of our tangible and
intangible assets, including intellectual property and the equity of our subsidiaries.

On February 24, 2015, we entered into a Securities Purchase Agreement to sell shares of our
common stock to Mercer, one of our customers. Pursuant to the agreement, on the same date, we sold
2,817,526 shares of our common stock to Mercer for $26.50 per share or an aggregate of
approximately $74.7 million. At the same time, we also issued Mercer a warrant to purchase up to an
additional 580,813 shares of our common stock for $26.50 per share at any time during the 30-month
term of the warrant. The agreement, among other things, includes certain standstill provisions and
prevents Mercer from disposing of its shares of our common stock until the earlier of December 31,
2017, the expiration or termination of the Mercer Exchange Software as a Service Agreement, as
amended between us and Mercer Health & Benefits, LLC, the date on which Mercer and its affiliates
own less than 75% of the shares it purchased pursuant to the Securities Purchase Agreement, and the
date on which Mercer and its affiliates own less than 5% of our outstanding common stock. We
received all of the proceeds from this sale of shares and will use the proceeds for working capital and
other general corporate purposes.

Based on our current level of operations and anticipated growth, we believe our future cash flows
from operating activities and existing cash balances will be sufficient to meet our cash requirements for
at least the next 12 months.

Going forward, we may access capital markets to raise additional equity or debt financing for

various business reasons, including required debt payments and acquisitions. The timing, term, size,
and pricing of any such financing will depend on investor interest and market conditions, and there can
be no assurance that we will be able to obtain any such financing.

Cash Flows

Our cash flows for the years ended December 31, 2015, 2014, and 2013 were as follows:

Year Ended December 31,

2015

2014

2013

(in thousands)

Cash (used in) provided by:

Operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investing activities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(31,545) $(18,878) $ 1,067
(22,077)
66,952

(50,245)
78,790

(1,953)
6,260

Net (decrease) increase in cash and cash equivalents . . . . . . . . . . . . . .

$ (3,000) $(14,571) $ 45,942

Operating Activities

Cash flows from operations decreased $12.7 million during 2015 to $(31.5) million, as changes in
working capital provided $1.3 million cash and adjustments for non-cash items of $29.3 million partially
offset a net loss of $(62.1) million. The cash provided by changes in working capital primarily consisted
of an increase in accrued compensation and benefits of $3.3 million, an increase in accrued expenses
of $3.0 million, and an increase in accounts payable of $3.4 million, offset by an increase in accounts
receivable of $7.8 million. The increase in accrued compensation and benefits resulted from an
increase in the number of associates. The increases in accrued expenses and accounts payable are

73

the result of timing of the receipt of invoices and the timing of payments. The increase in accounts
receivable resulted from a few significant invoices related to new contracts and the normal timing of
customer payments.

For the year ended December 31, 2014, our operating activities used $18.9 million of cash, as

$24.8 million of cash provided by changes in working capital and $19.5 million in adjustments for non-
cash items, were more than offset by a net loss of $63.2 million. Adjustments for non-cash items
primarily consisted of depreciation and amortization expense of $9.5 million, non-cash stock
compensation expense of $5.6 million, change in fair value and accretion of warrant of $0.7 million,
and accrual of interest on financing obligations of $3.6 million. The cash provided by changes in
working capital primarily consisted of an increase in deferred revenue of $14.3 million, an increase in
accrued compensation and benefits of $3.2 million, an increase in accrued expenses of $2.5 million,
and a decrease in accounts receivable of $2.4 million. The increase in deferred revenue was a result of
contracts closed during the period with associated upfront fees, which will be recognized as revenue,
ratably over the customer relationship period, beginning once the software services have commenced.
The increase in accrued compensation and benefits resulted from an increase in the number of
associates. The decrease in accounts receivable resulted from normal timing of customer payments.
The increase in accrued expenses resulted from an increase in cost of revenue and operating
expenses.

For the year ended December 31, 2013, net cash and cash equivalents provided by operating

activities of $1.1 million consisted of a net loss of $30.4 million more than offset by $19.4 million of
cash provided by changes in working capital and $12.1 million in adjustments for non-cash items.
Adjustments for non-cash items primarily consisted of depreciation and amortization expense of $8.2
million, accrued interest on financing obligation of $1.8 million, non-cash stock compensation expense
of $1.2 million, and a change in fair value and accretion of warrant of $0.9 million. The cash provided
by changes in working capital primarily consisted of an increase in deferred revenue of $22.7 million,
an increase in accrued compensation and benefits of $4.5 million, and an increase in accounts payable
and accrued expenses of $3.5 million. The increase in deferred revenue was a result of contracts
closed during the period with associated upfront fees, which will be recognized as revenue ratably over
the customer relationship period beginning once the software services have commenced. The increase
in accrued compensation and benefits resulted from normal fluctuation in payroll dates and an increase
in the number of associates. The increase in accounts payable resulted from an increase in cost of
revenue and operating expenses. These increases were partially offset by a decrease in operating
cash flow due to a $10.3 million increase in accounts receivable. The increase in accounts receivable
was primarily attributable to the growth of our revenue and fees.

Investing Activities

Net cash used in investing activities totaled $50.2 million for 2015 as net purchases of marketable

securities were $35.5 million and cash purchases of property and equipment were $14.7 million.

Net cash used in investing activities totaled $2.0 million for 2014. For the year ended
December 31, 2014, net cash used for the purchase of property and equipment was $9.8 million
partially offset by the cash provided by net maturity of short-term investments held to maturity of $7.9
million.

Net cash used in investing activities totaled $22.1 million for 2013. We purchased corporate bonds

in the amount of $13.2 million. In addition, we spent $8.9 million to purchase property and equipment.

74

Financing Activities

For the year ended December 31, 2015, net cash provided by financing activities was $78.8
million, primarily as a result of $74.5 million from the issuance of common stock and a warrant in a
private placement to Mercer, and net draws on the revolving line of credit of $12.6 million offset by
payments on financing and capital lease obligations of $9.9 million.

For the year ended December 31, 2014, net cash provided by financing activities was $6.3 million,

consisting of a $14.0 million draw on revolving line of credit and $2.8 million in proceeds from exercises of
stock options, offset by $8.2 million in payments on financing and capital lease obligations and payments on
revolving line of credit of $2.1 million.

On March 28, 2014, a major customer exercised its warrant through a cashless exercise in

accordance with the warrant’s terms, resulting in the issuance of 455,521 shares of common stock.
The measured value of the warrant became fully recognized against revenue in October 2014.

Net cash provided by financing activities totaled $67.0 million for 2013, which resulted primarily

from $70.1 million in proceeds from our IPO, net of issuance costs, $12.2 million in proceeds from line
of credit and notes payable borrowings and $0.7 million from exercises of stock options, partially offset
by $15.8 million in repayments of notes payable, line of credit, and financing and capital lease
obligations and $0.3 million in payments of contingent consideration.

Operating and Capital Expenditure Requirements

We believe that our existing cash and cash equivalents balances and cash generated from operations

will be sufficient to meet our anticipated cash requirements through at least the next 12 months. Our future
capital requirements will depend on many factors, including our customer growth rate, subscription renewal
activity, the timing and extent of development efforts, the expansion of sales and marketing activities, the
introduction of new and enhanced services offerings, and the continuing market acceptance of our services.
We might require additional capital beyond our currently anticipated amounts. If our available cash and cash
equivalents balances are insufficient to satisfy our liquidity requirements, we may seek to sell equity or
convertible debt securities or enter into an additional credit facility. The sale of equity and convertible debt
securities may result in dilution to our stockholders and those securities may have rights senior to those of
our common shares. If we raise additional funds through the issuance of convertible debt securities, these
securities could contain covenants that would restrict our operations. Additional capital might not be
available on reasonable terms, or at all.

Contractual Obligations and Commitments

Our principal commitments consist of obligations under our outstanding credit facilities, non-
cancelable leases for our office space and computer equipment and purchase commitments for our co-
location and other support services. The following table summarizes these contractual obligations at
December 31, 2015. Future events could cause actual payments to differ from these estimates.

Contractual Obligations

Payment due by period

Total

Less than 1
year

1-3 years 3-5 years

More than 5
years

Long-term debt—Revolving line of credit (1). . . . . $ 30,246 $
7,561
Operating lease obligations . . . . . . . . . . . . . . . . . . . .
—
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . .
13,297
Financing obligations, build-to-suit leases . . . . . . .
—
Financing obligations, other. . . . . . . . . . . . . . . . . . . .
—
Purchase commitments . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160,436 $16,590 $57,313 $20,858

7,774
678
12,534
298
5,783

36,369
2,804
80,485
1,616
8,916

4,019
2,126
5,994
1,318
3,133

—
17,015
—
48,660
—
—
$65,675

(in thousands)
— $30,246 $

— $

75

(1) Repayment of the revolving line of credit is due at end of the term in 2018. Early repayment is

allowed. Interest is paid monthly.

In February 2015, the Company replaced the Revolver with the Senior Revolver involving a
syndicate of lenders led by the existing lender. The three-year Senior Revolver has a borrowing limit of
$60.0 million. Borrowing capacity under the Senior Revolver is subject to a borrowing base limit that is
a function of our monthly recurring revenue as adjusted to reflect lost customer revenue during the
previous three calendar months. Therefore, credit available under the Senior Revolver may be less
than the $60.0 million borrowing limit. Interest is payable monthly. Advances under the Senior Revolver
bear interest at the prime rate as published in the Wall Street Journal plus a margin based on our
liquidity that ranges between 1.0% and 1.5%. We are charged for amounts unused under this
arrangement at a rate based on our liquidity of 0.300% to 0.375% per year. Any outstanding principal is
due at the end of the term.

On December 13, 2013, we entered into a 15-year build-to-suit lease for additional office space at
our Charleston, South Carolina campus. The rentable area of the constructed building is approximately
145,000 square feet and the lease commenced on January 1, 2015. Aggregate minimum payments
under the arrangement total $77.1 million are included in the contractual obligations table above.
Under this lease agreement we executed an option to lease two additional adjacent buildings. The
annual cost of the option is $466,000 per year for term of the option, which is three years. Additionally,
we may incur a termination fee if we terminate the option or let the option expire. The termination fee of
$757,000 will be prorated through the date of termination or expiration. As of December 31, 2015, we
recognized a liability related to the option in the amount of $488,000. No amounts have been
recognized related the to the termination fee. However, if we had terminated the option effective
December 31, 2015, we would have incurred expense in the amount of $517,000.

Off-Balance Sheet Arrangements

As of December 31, 2015, other than as disclosed in Note 15, we did not have any off-balance

sheet arrangements, as defined in Item 303(a)(4)(ii) of SEC Regulation S-K, such as the use of
unconsolidated subsidiaries, structured finance or special purpose entities. We are not the primary
beneficiary of, nor do we have a controlling financial interest in, any variable interest entity.
Accordingly, we have not consolidated any variable interest entities.

Recent Accounting Pronouncements

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers”,

which amends the revenue recognition requirements in the FASB Accounting Standards Codification
(ASC). This statement requires that an entity should recognize revenue to depict the transfer of
promised goods or services to customers in an amount that reflects the consideration to which the
entity expects to be entitled in exchange for those goods or services. The statement shall be applied
using one of two methods: retrospectively to each prior reporting period presented, or retrospectively
with the cumulative effect of initially applying this statement recognized at the date of initial application.
We have not yet determined which method we will apply. This guidance will be effective for us
beginning January 1, 2018, with an option to early adopt. We are currently evaluating the impact of this
statement on our consolidated financial position or results of operations.

In April 2015, the FASB issued ASU No. 2015-03, “Interest—Imputation of Interest (Subtopic 835-

30): Simplifying the Presentation of Debt Issuance Costs.” The amendments in this ASU require that
debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct
deduction from the carrying amount of that debt liability, consistent with debt discounts. This guidance

76

is effective for annual and interim reporting periods of public entities beginning after December 15,
2015, with an option to early adopt. We do not believe the adoption of this standard will have a material
impact on our consolidated financial position.

In September 2015, the FASB issued ASU No. 2015-16 “Business Combinations—Simplifying the

Accounting for Measurement-Period Adjustments”, which updated guidance regarding business
combinations that requires an acquirer to recognize post-close measurement adjustments for
provisional amounts in the period the adjustment amounts are determined rather than retrospectively.
The acquirer is also required to recognize, in the same period’s financial statements, the effect on
earnings of changes in depreciation, amortization, or other income effects, if any, as a result of the
provisional amount, calculated as if the accounting had been completed at the acquisition date. The
updated guidance is to be applied prospectively effective for annual and interim periods beginning after
December 15, 2015. In connection with business combinations which have already been completed,
we do not believe the adoption of this guidance will have a material effect on our results of operations
or consolidated financial position.

We are evaluating other accounting standards and exposure drafts that have been issued or
proposed by the FASB or other standards setting bodies that do not require adoption until a future date
to determine whether adoption will have a material impact on our consolidated financial statements.

Item 7A. Quantitative and Qualitative Disclosures About Risk

Market risk is the risk of loss to future earnings, values or future cash flows that may result from

changes in the price of a financial instrument. The value of a financial instrument might change as a
result of changes in interest rates, exchange rates, commodity prices, equity prices and other market
changes. We do not use derivative financial instruments for speculative, hedging or trading purposes,
although in the future we might enter into exchange rate hedging arrangements to manage the risks
described below.

Interest Rate Risk

We are exposed to market risk related to changes in interest rates. Borrowings under the Senior
Revolver, which was entered into in February 2015, bear interest at rates that are variable. Increases
in the Prime Rate would increase the Senior Revolver.

Interest Rate Sensitivity

We are subject to interest rate risk in connection with borrowings under the Senior Revolver,
which are subject to a variable interest rate. At December 31, 2015, we had borrowings under the
Senior Revolver of $30.2 million. As a result, each change of one percentage point in interest rates
would result in an approximate $302,460 change in our annual interest expense on our outstanding
borrowings at December 31, 2015. Any debt we incur in the future may also bear interest at variable
rates.

Inflation Risk

We do not believe that inflation has had a material effect on our business, financial condition, or

results of operations. We continue to monitor the impact of inflation in order to minimize its effects
through pricing strategies, productivity improvements and cost reductions. If our costs were to become
subject to significant inflationary pressures, we may not be able to fully offset such higher costs
through price increases. Our inability or failure to do so could harm our business, financial condition,
and results of operations.

77

Item 8. Financial Statements and Supplementary Data

The information required by this Item is set forth in the Consolidated Financial Statements and

Notes thereto beginning at page F-1 of this Report.

78

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial
Disclosures

None.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our Chief
Executive Officer and our Chief Financial Officer, we conducted an evaluation of the effectiveness of
the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and
15d-15(e) under the Exchange Act, as of the end of the period covered by this report.

In designing and evaluating our disclosure controls and procedures, management recognizes that

any disclosure controls and procedures, no matter how well designed and operated, can provide only
reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure
controls and procedures must reflect the fact that there are resource constraints and that management
is required to apply its judgment in evaluating the benefits of possible controls and procedures relative
to their costs.

Based on their evaluation, our Chief Executive Officer and our Chief Financial Officer, concluded

that as of December 31, 2015 our disclosure controls and procedures are designed to, and are
effective to, provide assurance at a reasonable level that the information we are required to disclose in
reports that we file or submit under the Exchange Act is recorded, processed, summarized and
reported within the time periods specified in SEC rules and forms, and that such information is
accumulated and communicated to our management, including our Chief Executive Officer and our
Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures as of
December 31, 2015.

Management’s Annual Report on Internal Control Over Financial Reporting

Our management, including our Chief Executive Officer and our Chief Financial Officer, is

responsible for establishing and maintaining adequate internal control over financial reporting (as
defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act). Internal control over financial
reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with U.S.
GAAP. Our internal control over financial reporting includes those policies and procedures that: (i)
pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the
transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements in accordance with U.S. GAAP,
and that our receipts and expenditures are being made only in accordance with authorizations of our
management and directors; and (iii) provide reasonable assurance regarding prevention or timely
detection of unauthorized acquisition, use, or disposition of our assets that could have a material effect
on the financial statements.

Under the supervision and with the participation of our management, including our Chief
Executive Officer and our Chief Financial Officer, we conducted an evaluation of the effectiveness of
our internal control over financial reporting as of December 31, 2015, based on the Internal Control—
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO) (2013 Framework). Based on this evaluation under the 2013 Framework, our
Chief Executive Officer and our Chief Financial Officer, have concluded that our internal control over
financial reporting was effective as of December 31, 2015.

79

Changes in Internal Control Over Financial Reporting

No change in internal control over financial reporting occurred during the most recent fiscal

quarter with respect to our operations, which has materially affected, or is reasonably likely to
materially affect, our internal control over financial reporting.

Attestation Report of Registered Public Accounting Firm

This Annual Report on Form 10-K does not include an attestation report of our independent
registered public accounting firm due to an exemption established by the JOBS Act for emerging
growth companies.

Item 9B. Other Information

None.

80

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Information required by this Item concerning our directors is incorporated by reference from the

sections captioned “Election of Directors” and “Corporate Governance Matters” contained in our proxy
statement related to the 2016 Annual Meeting of Stockholders currently scheduled to be held on June
3, 2016 which we intend to file with the Securities and Exchange Commission within 120 days of the
end of our fiscal year pursuant to General Instruction G(3) of Form 10-K.

Our board of directors has determined that of the members of the Audit Committee, Messrs.
Pelzer, Swad and Dennerline are independent within the meaning of the NASDAQ Stock Market listing
rules and meet the additional test for independence for audit committee members imposed by
Securities and Exchange Commission regulation and the NASDAQ Stock Market listing rules. Our
board has also determined that the Mr. Pelzer is an “audit committee financial expert” as defined in
Item 407(d)(5)(ii) of Regulation S-K.

We have adopted a code of ethics relating to the conduct of our business by all of our employees,

officers, and directors, as well as a code of conduct specifically for our principal executive officer and
senior financial officers. Each of these policies is posted on our website, www.benefitfocus.com.

The information required by this Item concerning our executive officers is set forth at the end of

Part I of this Annual Report on Form 10-K.

The information required by this Item concerning compliance with Section 16(a) of the United
States Securities Exchange Act of 1934, as amended, is incorporated by reference from the section of
the proxy statement captioned “Section 16(a) Beneficial Ownership Reporting Compliance”.

Item 11. Executive Compensation

The information required by this Item is incorporated by reference to the information under the
sections captioned “Executive Compensation” and “Director Compensation” in the proxy statement.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters

The following table sets forth the indicated information as of December 31, 2015 with respect to

our equity compensation plans:

Plan Category

Equity compensation plans approved

by security holders
2012 Stock Plan, as amended . . . . . . .
Amended and Restated 2000 Stock

Option Plan . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of securities to
be issued upon exercise
of outstanding options,
warrants and rights

Weighted-average
exercise price of
outstanding options,
warrants and rights

Number of
securities
remaining available
for future issuance
under equity
compensation
plans

1,516,673

1,185,620

2,702,293

$3.35

$6.61

$4.78

1,541,382

—

1,541,382

Our equity compensation plans consist of the 2012 Stock Plan, as amended and the Amended

and Restated 2000 Stock Option Plan, which were approved by our stockholders. We do not have any
equity compensation plans or arrangements that have not been approved by our stockholders.

81

The other information required by this Item is incorporated by reference to the information under
the section captioned “Security Ownership of Certain Beneficial Owners and Management” contained
in the proxy statement.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information required by this Item is incorporated by reference to the information under the

section captioned “Certain Relationships and Related Party Transactions” and “Corporate Governance
Matters” in the proxy statement.

Item 14. Principal Accounting Fees and Services

The information required by this Item is incorporated by reference to the information under the

section captioned “Audit Committee Report” in the proxy statement.

82

Item 15. Exhibits, Financial Statement Schedules

(a) 1. Financial Statements.

PART IV

The following statements are filed as part of this Annual Report on Form 10-K:

AUDITED CONSOLIDATED FINANCIAL STATEMENTS
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31, 2015 and 2014. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations and Comprehensive Loss for the Years Ended

F-2
F-3

December 31, 2015, 2014 and 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-4

Consolidated Statements of Changes in Stockholders’ (Deficit) Equity for the Years Ended

December 31, 2015, 2014 and 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-5

Consolidated Statements of Cash Flows for the Years Ended December 31, 2015, 2014 and

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-6
F-7

2. Financial Statement Schedules.

Schedule II-Valuation and Qualifying Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-35

Schedules not listed above have been omitted because the information required to be set forth therein
is not applicable or is shown in the financial statements or notes thereto.

(b) Exhibits

Exhibit
Number

2.1

Exhibit Title

Form

File

Exhibit

Filing Date

Incorporated by Reference
(Unless Otherwise Indicated)

Agreement and Plan of Merger,
dated August 29, 2013 by and
among Benefitfocus.com, Inc.,
Benefitfocus, Inc., and Benefitfocus
Mergeco, Inc.

S-1/A 333-190610

2.1

September 5, 2013

3.1.3

Restated Certificate of Incorporation
of Benefitfocus, Inc.

10-Q

— 3.1.3 November 12, 2013

3.2

4.1

4.3

4.3.1

Amended and Restated Bylaws of
Benefitfocus, Inc.

Specimen Certificate for Common
Stock.

Form of Second Amended and
Restated Investors’ Rights
Agreement, dated
, 2013,
by and among Benefitfocus, Inc. and
certain stockholders named therein.

First Amendment to Second
Amended and Restated Investors’
Rights Agreement, dated
February 24, 2015, by and among
Benefitfocus, Inc. and certain
stockholders named therein.

S-1/A 333-190610

3.2

September 5, 2013

S-1/A 333-190610

4.1

September 5, 2013

S-1/A 333-190610

4.3 September 16, 2013

10-K

— 4.3.1

February 27, 2015

83

Exhibit
Number

4.5

10.2

10.3

10.4
10.5

10.6

10.7

10.7.1

10.8

10.9

10.10

10.11
10.12
10.13

10.14

10.15

Exhibit Title

, 2013, by and

Warrant for the Purchase of Shares
of Common Stock of Benefitfocus,
Inc. issued February 24, 2015.
Form of Second Amended and
Restated Voting Agreement,
dated
among Benefitfocus, Inc., and certain
stockholders named therein.
Amended and Restated 2000 Stock
Option Plan.#
2012 Stock Plan, as amended.#
Form of Grant Notice and Stock
Option Agreement under the
Amended and Restated 2000 Stock
Option Plan.#
Form of Grant Notice and Stock
Option Agreement under the 2012
Stock Plan, as amended.#
Form of Management Incentive
Bonus Program.#
Benefitfocus, Inc. Management
Incentive Bonus Program.#
Employment Agreement, dated
January 19, 2007, by and between
Benefitfocus.com, Inc. and Mason
R. Holland, Jr.#
Employment Agreement, dated
January 19, 2007, by and between
Benefitfocus.com, Inc. and Shawn
A. Jenkins.#
Employment Agreement, dated
November 16, 2011, by and between
Benefitfocus.com, Inc. and Milton A.
Alpern.#
Form of Employment Agreement.#
Form of Indemnification Agreement.#
Lease between Daniel Island
Executive Center, LLC and
Benefitfocus.com, Inc., dated as of
January 1, 2009, as amended.
Lease between Daniel Island
Executive Center, LLC and
Benefitfocus.com, Inc., dated as of
May 31, 2005.
Master Business Agreement
between Aetna Life Insurance
Company and Benefitfocus.com,
Inc., dated as of November 28,
2006.†

Incorporated by Reference
(Unless Otherwise Indicated)

File

Exhibit

Filing Date

—

4.5

February 27, 2015

Form

10-K

S-1/A 333-190610

10.2

September 5, 2013

S-1 333-190610

10.3

August 14, 2013

DEF 14A

S-1 333-190610

10.5

April 25, 2014
August 14, 2013

S-1 333-190610

10.6

August 14, 2013

S-1 333-190610

10.7

August 14, 2013

DEF 14A

April 25, 2014

S-1 333-190610

10.8

August 14, 2013

S-1 333-190610

10.9

August 14, 2013

S-1 333-190610 10.10

August 14, 2013

S-1 333-190610 10.11
S-1 333-190610 10.12
S-1 333-190610 10.13

August 14, 2013
August 14, 2013
August 14, 2013

S-1 333-190610 10.14

August 14, 2013

S-1 333-190610 10.15

August 14, 2013

84

Exhibit
Number

10.16

10.17

10.18

10.19

10.20

10.21

10.22

Exhibit Title

Form

File

Exhibit

Filing Date

Incorporated by Reference
(Unless Otherwise Indicated)

10-K

— 10.19

March 21, 2014

10-K

— 10.20

February 27, 2015

10-K

— 10.21

February 27, 2015

8-K

— 10.22

April 8, 2015

10-Q

— 10.23

May 6, 2015

10-Q

— 10.24

May 6, 2015

8-K

— 10.25

June 16, 2015

Lease between DIEC II, LLC and
Benefitfocus.com, Inc., dated as of
December 13, 2013.

Securities Purchase Agreement,
dated as of February 24, 2015, by
and among Benefitfocus, Inc. and
Mercer LLC.

Right of First Offer Agreement, dated
as of February 24, 2015, by and
among Benefitfocus, Inc., Mercer
LLC, GS Capital Partners VI Parallel,
L.P., GS Capital Partners VI GmbH
& Co. KG, GS Capital Partners VI
Fund, L.P., GS Capital Partners VI
Offshore Fund, L.P., Oak Investment
Partners XII, Limited Partnership and
certain stockholders named therein.

Employment Agreement, dated
June 25, 2014, by and between
Benefitfocus.com, Inc. and Ray
August.#

Senior Secured Revolving Credit
Facility, dated as of February 20,
2015, among Benefitfocus, Inc.,
Benefitfocus.com, Inc., Benefit
Informatics, Inc., BenefitStore, Inc.,
several lenders, Silicon Valley Bank,
as administrative agent, issuing
lender and swingline lender and
Comerica Bank, as documentation
agent.

Guarantee and Collateral
Agreement, dated as of February 20,
2015, made by Benefitfocus, Inc.,
Benefitfocus.com, Inc., Benefit
Informatics, Inc., BenefitStore, Inc.,
and other grantors, in favor of Silicon
Valley Bank, as administrative agent.

First Amendment Agreement, dated
as of June 16, 2015, by and among
Benefitfocus, Inc., Benefitfocus.com,
Inc., Benefit Informatics, Inc.,
BenefitStore, Inc., several banks and
other financial institutions or entities
and Silicon Valley Bank, as
administrative agent and collateral
agent for lenders.

85

Exhibit
Number

10.23

10.24

21.1
23.1
31.1

31.2

32.1

101.INS
101.SCH

101.CAL

101.DEF

101.LAB

101.PRE

Exhibit Title

Form

File

Exhibit

Filing Date

Incorporated by Reference
(Unless Otherwise Indicated)

Second Amendment Agreement,
dated as of December 18, 2015, by
and among Benefitfocus, Inc.,
Benefitfocus.com, Inc., Benefit
Informatics, Inc., BenefitStore, Inc.,
several banks and other financial
institutions or entities and Silicon
Valley Bank, as administrative agent
and collateral agent for lenders.
Separation, Release and Consulting
Agreement, dated as of
December 21, 2015, by and between
Milton A. Alpern and
Benefitfocus.com, Inc.#
List of Subsidiaries of Registrant.
Consent of Ernst & Young LLP.
Certification of the Chief Executive
Officer pursuant to Section 302 of
the Sarbanes-Oxley Act of 2002.
Certification of the Chief Financial
Officer pursuant to Section 302 of
the Sarbanes-Oxley Act of 2002.
Certification of the Chief Executive
Officer, and the Chief Financial
Officer pursuant to Section 906 of
the Sarbanes-Oxley Act of 2002.
XBRL Instance Document.
XBRL Taxonomy Extension Schema
Document.
XBRL Taxonomy Extension
Calculation Linkbase Document.
XBRL Taxonomy Extension
Definition Linkbase Document.
XBRL Taxonomy Extension Label
Linkbase Document.
XBRL Taxonomy Extension
Presentation Linkbase Document.

—

—

—

Filed herewith

—

—
—
—

—

—

—
—

—

—

—

—

—

—

Filed herewith

—
—
—

—
—
—

Filed herewith
Filed herewith
Filed herewith

—

—

Filed herewith

—

—

Filed herewith

—
—

—

—

—

—

—
—

—

—

—

—

Filed herewith
Filed herewith

Filed herewith

Filed herewith

Filed herewith

Filed herewith

#
†

Management contract or compensatory plan.
The registrant has received confidential treatment with respect to portions of this exhibit. Those
portions have been omitted from the exhibit and filed separately with the U.S. Securities and
Exchange Commission.

86

SIGNATURES

Pursuant to the requirements of Sections 13 or 15(d) of the Securities Exchange Act of 1934, the

Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Date: February 25, 2016

Benefitfocus, Inc.

By: /s/ Milton A. Alpern
Milton A. Alpern
Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed

by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.

Signature

Capacity

Date

/s/ Mason R. Holland, Jr.
Mason R. Holland, Jr.

/s/ Shawn A. Jenkins
Shawn A. Jenkins

/s/ Milton A. Alpern
Milton A. Alpern

/s/ Douglas A. Dennerline
Douglas A. Dennerline

/s/ Joseph P. DiSabato
Joseph P. DiSabato

/s/ Ann H. Lamont
Ann H. Lamont

/s/ A. Lanham Napier
A. Lanham Napier

/s/ Francis J. Pelzer V
Francis J. Pelzer V

/s/ Stephen M. Swad
Stephen M. Swad

Chairman of the Board of Directors

February 25, 2016

Chief Executive
Officer (principal executive officer)
and Director

February 25, 2016

Chief Financial Officer (principal
financial and accounting officer)

February 25, 2016

Director

February 25, 2016

Director

February 25, 2016

Director

February 25, 2016

Director

February 25, 2016

Director

February 25, 2016

Director

February 25, 2016

87

BENEFITFOCUS, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

AUDITED CONSOLIDATED FINANCIAL STATEMENTS
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31, 2015 and 2014. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations and Comprehensive Loss for the Years Ended

F-2
F-3

December 31, 2015, 2014 and 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-4

Consolidated Statements of Changes in Stockholders’ (Deficit) Equity for the Years Ended

December 31, 2015, 2014 and 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-5

Consolidated Statements of Cash Flows for the Years Ended December 31, 2015, 2014 and

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-6
F-7

CONSOLIDATED FINANCIAL STATEMENT SCHEDULE
Schedule II-Valuation and Qualifying Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-35

F-1

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders
Benefitfocus, Inc.

We have audited the accompanying consolidated balance sheets of Benefitfocus, Inc. as of

December 31, 2015 and 2014, and the related consolidated statements of operations and
comprehensive loss, changes in stockholders’ (deficit) equity and cash flows for each of the three
years in the period ended December 31, 2015. Our audits also included the financial statement
schedule listed in the Index at Item 15(a)(2). These financial statements and schedule are the
responsibility of the Company’s management. Our responsibility is to express an opinion on these
financial statements and schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting

Oversight Board (United States). Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material misstatement. We
were not engaged to perform an audit of the Company’s internal control over financial reporting. Our
audits included consideration of internal control over financial reporting as a basis for designing audit
procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion
on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express
no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts
and disclosures in the financial statements, assessing the accounting principles used and significant
estimates made by management, and evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated financial position of Benefitfocus, Inc. at December 31, 2015, and 2014 and the
consolidated results of its operations and its cash flows for each of the three years in the period ended
December 31, 2015, in conformity with U.S. generally accepted accounting principles. Also, in our
opinion, the related financial statement schedule, when considered in relation to the basic financial
statements taken as a whole, presents fairly in all material respects the information set forth therein.

/s/ Ernst & Young LLP

Raleigh, North Carolina
February 25, 2016

F-2

BENEFITFOCUS, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share data)

As of December 31,
2014
2015

Assets
Current assets:

Cash and cash equivalents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, related party . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 48,074 $ 51,074
5,135
21,311
—
4,242

40,448
27,616
2,082
5,725

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-current assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

123,945
55,037
665
1,634
838

81,762
54,021
951
1,634
1,650

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 182,119 $ 140,018

Liabilities and stockholders’ deficit
Current liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue, current portion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revolving line of credit, current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing and capital lease obligations, current portion . . . . . . . . . . . . . . . . . . .

$

7,953 $

10,449
20,684
37,858
25,000
3,648

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

105,592

Deferred revenue, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revolving line of credit, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing and capital lease obligations, net of current portion . . . . . . . . . . . . . . .
Other non-current liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55,671
5,246
31,183
2,436

5,589
9,171
17,374
20,384
—
4,197

56,715

74,126
17,657
32,240
2,103

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

200,128

182,841

Commitments and contingencies
Stockholders’ deficit:

Preferred stock, par value $0.001, 5,000,000 shares authorized, no shares
issued and outstanding at December 31, 2015 and 2014. . . . . . . . . . . . . . . .

Common stock, par value $0.001, 50,000,000 shares authorized,
29,194,332 and 25,608,937 shares issued and outstanding at
December 31, 2015 and 2014, respectively. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

29
310,304
(328,342)

26
223,409
(266,258)

Total stockholders’ deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(18,009)

(42,823)

Total liabilities and stockholders’ deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 182,119 $ 140,018

The accompanying notes are an integral part of the Consolidated Financial Statements.

F-3

BENEFITFOCUS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(in thousands, except share and per share data)

Year Ended December 31,
2014

2013

2015

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

185,143 $
102,851

137,420 $
87,470

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative. . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of contingent consideration . . . . . . .

82,292

49,950

58,589
52,250
25,727
—

48,467
41,729
18,657
—

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . .

136,566

108,853

104,752
62,411

42,341

36,072
23,532
10,974
(43)

70,535

Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense):

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense on building lease financing

obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense on other borrowings . . . . . . . . . . . . . . . . .
Other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loss before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit). . . . . . . . . . . . . . . . . . . . . . . . . . .

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Comprehensive loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net loss per common share:

Basic and diluted. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-average common shares outstanding:

$

$

$

(54,274)

(58,903)

(28,194)

188

77

46

(7,092)
(877)
(4)

(7,785)

(62,059)
25

(3,624)
(682)
(22)

(4,251)

(63,154)
25

(1,768)
(381)
(95)

(2,198)

(30,392)
(31)

(62,084) $

(63,179) $

(30,361)

(62,084) $

(63,179) $

(30,361)

(2.19) $

(2.51) $

(2.99)

Basic and diluted. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28,344,680

25,207,099

10,144,243

The accompanying notes are an integral part of the Consolidated Financial Statements.

F-4

BENEFITFOCUS, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ (DEFICIT) EQUITY
(in thousands)

Common Stock,
No Par Value

Common Stock,
$0.001 Par Value

Shares Par Value Shares Par Value

Balance, December 31, 2012 . . . . . . . . 4,792,347 $ 6,109
168
68
(7,328)

71,694
Exercise of stock options . . . . . . . . . .
Issuance of common stock . . . . . . . .
5,000
Effects of corporate restructuring . . . (4,869,041)
Initial public offering, net of

— $ —
—
—
5

129,750
—
4,869,041

Accumulated
Deficit

Total
Stockholders’
(Deficit) Equity

$(172,718)
—
—
—

$(166,609)
699
68
—

Additional
Paid-in
Capital

$

—
531
—
7,323

70,061

135,461

—

—

—
—
—

— 3,000,000

— 16,496,860

537
446
—

—
—
—

3

16

—
—
—

—

—

70,064

135,477

1,202
892
(30,361)

665
446
—

—
—
(30,361)

— $ — 24,495,651
642,152
—

—

$24
1

$214,487
2,817

$(203,079)
—

$ 11,432
2,818

—

—

—
—
—

—

—

—
—
—

15,613

455,521

—
—
—

—

1

—
—
—

(226)

(1)

5,588
744
—

—

—

(226)

—

—
—
(63,179)

5,588
744
(63,179)

— $ — 25,608,937
656,043
—

—

$26
—

$223,409
4,229

$(266,258)
—

$ (42,823)
4,229

—

—

—
—

—

111,826

— 2,817,526

—
—

—
—

—

3

—
—

(2,116)

74,328

10,454
—

—

—

(2,116)

74,331

—
(62,084)

10,454
(62,084)

issuance costs . . . . . . . . . . . . . . . . .

Conversion of redeemable

convertible preferred stock . . . . . .

Stock-based compensation

expense . . . . . . . . . . . . . . . . . . . . . . .
Accretion of customer warrant . . . . .
Net loss. . . . . . . . . . . . . . . . . . . . . . . . . .

Balance, December 31, 2013 . . . . . . . .
Exercise of stock options . . . . . . . . . .
Issuance of common stock upon

vesting of restricted stock units,
net of shares surrendered for
taxes . . . . . . . . . . . . . . . . . . . . . . . . . .

Issuance of common stock for

cashless exercise of warrant. . . . .

Stock-based compensation

expense . . . . . . . . . . . . . . . . . . . . . . .
Accretion of customer warrant . . . . .
Net loss. . . . . . . . . . . . . . . . . . . . . . . . . .

Balance, December 31, 2014 . . . . . . . .
Exercise of stock options . . . . . . . . . .
Issuance of common stock upon

vesting of restricted stock units,
net of shares surrendered for
taxes . . . . . . . . . . . . . . . . . . . . . . . . . .

Issuance of common stock and

warrant, net of issuance costs . . .

Stock-based compensation

expense . . . . . . . . . . . . . . . . . . . . . . .
Net loss. . . . . . . . . . . . . . . . . . . . . . . . . .

Balance, December 31, 2015 . . . . . . . .

— $ — 29,194,332

$29

$310,304

$(328,342)

$ (18,009)

The accompanying notes are an integral part of the Consolidated Financial Statements.

F-5

BENEFITFOCUS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Year Ended December 31,

2015

2014

2013

Cash flows from operating activities

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net loss to net cash and cash equivalents (used in) provided by

$(62,084) $(63,179) $(30,361)

operating activities:
Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in fair value and accretion of warrant. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest accrual on financing obligation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in fair value of contingent consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal or impairment of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest on short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,664
10,454
—
7,092
—
22
18

(7,800)
205
(1,328)
1,380
3,418
2,961
3,310
(1,189)
332

9,493
5,588
744
3,624
—
—
25

2,357
162
833
824
(199)
2,469
3,192
14,288
901

8,172
1,202
892
1,768
(17)
(32)
65

(10,264)
—
(1,440)
—
2,625
904
4,521
22,701
331

Net cash and cash equivalents (used in) provided by operating activities . . . . . . . . . . . . . . . . . . . .

(31,545)

(18,878)

1,067

Cash flows from investing activities

Purchases of short-term investments held to maturity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from maturity of short-term investments held to maturity. . . . . . . . . . . . . . . . . . . . . . . .
Purchases of property and equipment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(68,185)
32,667
(14,727)
—

(12,959)
20,830
(9,824)
—

(13,168)
—
(8,918)
9

Net cash and cash equivalents used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(50,245)

(1,953)

(22,077)

Cash flows from financing activities

Proceeds from initial public offering, net of issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Draws on revolving line of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on revolving line of credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from notes payable borrowing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercises of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from issuance of common stock and warrant, net of issuance costs (Excluding

IPO) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of deferred financing costs and debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . .
Remittance of taxes upon vesting of restricted stock units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments of contingent consideration. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on financing and capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash and cash equivalents provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net (decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents, beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
57,492
(44,903)
—
—
4,229

74,538
(566)
(2,116)
—
(9,884)

78,790

(3,000)
51,074

—
14,000
(2,100)
—
—
2,817

—
—
(226)
—
(8,231)

6,260

(14,571)
65,645

70,064
10,757
(5,000)
1,465
(7,447)
699

68
—
—
(311)
(3,343)

66,952

45,942
19,703

Cash and cash equivalents, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 48,074

$ 51,074

$ 65,645

Supplemental disclosure of non-cash investing and financing activities

Property and equipment purchases in accounts payable and accrued expenses . . . . . . . . . . .

$ 1,489

$ 4,226

$

524

Property and equipment purchased with financing and capital lease obligations . . . . . . . . . . .

Post contract support purchased with financing obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Allocation of proceeds to deferred revenue from issuance of common stock based on

relative selling price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Supplemental disclosure of cash flow information

Income taxes paid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

914

$ 21,739

$ 5,440

272

207

18

$

$

$

754

$ 3,872

— $

—

38

$

169

Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,525

$ 2,449

$ 2,146

The accompanying notes are an integral part of the Consolidated Financial Statements

F-6

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

1. Organization and Description of Business

Benefitfocus, Inc. (the “Company”) provides a leading cloud-based benefits management platform

for consumers, employers, insurance carriers and brokers under a software-as-a-service (“SaaS”)
model. The financial statements of the Company include the financial position and operations of its
wholly owned subsidiaries, Benefitfocus.com, Inc., Benefit Informatics, Inc. and BenefitStore, Inc.
Benefit Informatics, Inc. was dissolved on December 31, 2015.

Corporate restructuring

The Company, a Delaware corporation, was originally a wholly owned subsidiary of

Benefitfocus.com, Inc., the South Carolina corporation that conducts the business of the Company. On
March 13, 2013, the board of directors of each of Benefitfocus, Inc. and Benefitfocus.com, Inc.
approved a corporate restructuring to be effected prior to the completion of the Company’s initial public
offering (“IPO”) of shares of its common stock. On September 13, 2013, the Company restructured its
organization by merging Benefitfocus.com, Inc. with a newly formed South Carolina corporation, which
was a wholly owned subsidiary of the Company. As a result of the corporate restructuring,
Benefitfocus.com, Inc. became a wholly owned operating subsidiary of the Company. Additionally, the
common and preferred stockholders of Benefitfocus.com, Inc. became common and preferred
stockholders, respectively, of Benefitfocus, Inc. and warrants that were exercisable for common shares
of Benefitfocus.com, Inc. became exercisable for common shares of Benefitfocus, Inc. Similarly,
holders of options to purchase common shares of Benefitfocus.com, Inc. became holders of options to
purchase shares of common stock of Benefitfocus, Inc.

Initial Public Offering

In September 2013, the Company completed its IPO in which it issued and sold 3,000,000 shares

of common stock and existing shareholders sold 2,675,250 shares of common stock at a public
offering price of $26.50 per share. The Company did not receive any proceeds from the sale of
common stock by the existing shareholders. The Company received net proceeds of $70,064 after
deducting underwriting discounts and commissions of $5,565 and other offering expenses of $3,871.
Upon the closing of the IPO, all shares of the Company’s then-outstanding redeemable convertible
preferred stock automatically converted into 16,496,860 shares of its $0.001 par value common stock.

2. Summary of Significant Accounting Policies

Principles of Consolidation

These consolidated financial statements have been prepared in accordance with U.S. generally
accepted accounting principles (“GAAP”). The consolidated financial statements include the accounts
of the Company and its wholly owned subsidiaries. All intercompany accounts and transactions have
been eliminated in consolidation. We are not the primary beneficiary of, nor do we have a controlling
financial interest in, any variable interest entity. Accordingly, we have not consolidated any variable
interest entity.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires the Company to make
estimates and assumptions that affect the reported amounts in the consolidated financial statements

F-7

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

and accompanying notes. Such estimates include revenue recognition and the customer relationship
period, allowances for doubtful accounts and returns, valuations of deferred income taxes, long-lived
assets, warrants, capitalizable software development costs and the related amortization, contingent
consideration, stock-based compensation, the determination of the useful lives of assets and the
recognition and impairment assessment of acquired intangibles and goodwill. Determination of these
transactions and account balances are based on the Company’s estimates and judgments. These
estimates are based on the Company’s knowledge of current events and actions it may undertake in
the future as well as on various other assumptions that it believes to be reasonable. Actual results
could differ materially from these estimates.

Revenue and Deferred Revenue

The Company derives the majority of its revenue from software services fees, which consist

primarily of monthly subscription fees paid by customers for access to and usage of the Company’s
cloud-based benefits software solutions for a specified contract term. The Company also derives
revenue from professional services which primarily include fees related to the integration of customers’
systems with the Company’s platform, which typically includes discovery, configuration, deployment,
testing, and training.

The Company recognizes revenue when there is persuasive evidence of an arrangement, the

service has been provided, the fees to be paid by the customer are fixed and determinable and
collectability is reasonably assured. The Company considers delivery of its cloud-based software
services has commenced once it has granted the customer access to its platform.

The Company’s arrangements generally contain multiple elements comprised of software

services and professional services. The Company evaluates each element in an arrangement to
determine whether it represents a separate unit of accounting. An element constitutes a separate unit
of accounting when the delivered item has standalone value and delivery of the undelivered element is
probable and within the Company’s control.

When multiple deliverables included in an arrangement are separable into different units of
accounting, the arrangement consideration is allocated to the identified units of accounting based on
their relative selling price. Multiple deliverable arrangements accounting guidance provides a hierarchy
to use when determining the relative selling price for each unit of accounting. Vendor-specific objective
evidence (“VSOE”) of selling price, based on the price at which the item is regularly sold by the vendor
on a standalone basis, should be used if it exists. If VSOE of selling price is not available, third-party
evidence (“TPE”) of selling price is used to establish the selling price if it exists. VSOE and TPE do not
currently exist for any of the Company’s deliverables. Accordingly, for arrangements with multiple
deliverables that can be separated into different units of accounting, the arrangement consideration is
allocated to the separate units of accounting based on the Company’s best estimate of selling price.
The amount of arrangement consideration allocated is limited by contingent revenues, if any.

Effective July 1, 2015, the Company determined it had established standalone value for
Benefitfocus Marketplace implementation services in the Employer segment as they are now sold
separately from the software services. This was primarily due to the system integrators that have been
trained and certified to perform these implementation services, the successful completion of an
implementation by a trained system integrator, and the sale of several software subscription
arrangements to customers in the Employer segment without the Company’s implementation services.

F-8

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Accordingly, revenues related to implementation services for the Benefitfocus Marketplace solution in
the Employer segment that are delivered after July 1, 2015 are recognized separately from the
revenues earned from the Employer software subscription services. Revenues related to such
implementation services are recognized at the time that the professional services have been
completed. Prior to July 1, 2015, the Company did not have standalone value for implementation
services related to the Benefitfocus Marketplace solution as the Company had historically performed
these services to support the customers’ implementation of this solution. Revenue from implementation
services with standalone value was $2,401 for the year ended December 31, 2015.

Certain of the Company’s other professional services, including implementation services related
to the Carrier segment, are not sold separately from the software services and there is no alternative
use for them. As such, the Company has determined that those professional services do not have
standalone value. Accordingly, software services and professional services are combined and
recognized as a single unit of accounting. The Company generally recognizes software services fees
monthly based on the number of employees covered by the relevant benefits plans at contracted rates
for a specified period of time, once the criteria for revenue recognition described above have been
satisfied. The Company recognizes revenue on Benefitfocus Marketplace implementation services in
the Employer segment that have standalone value at the time the services have been completed and
the related software services have commenced. The Company defers recognition of revenue for fees
from professional services that do not have standalone value and begins recognizing such revenue
once the services are delivered and the related software services have commenced, ratably over the
longer of the contract term or the estimated expected life of the customer relationship. Costs incurred
by the Company in connection with providing such professional services are charged to expense as
incurred and are included in “Cost of revenue.”

In January 2015, the Company adjusted the estimated expected life of its customer relationship.

This change in estimate was the result of analyzing quantitative and qualitative observations in the
market and the Company’s business. This change shortens the term over which deferred revenue will
be recognized from 10 to 7 years and will be applied prospectively to unamortized professional
services fees over the longer of the contract term or the adjusted estimated expected life of the
customer relationship.

The change in the customer relationship period increased the amount of revenue recognized
during the year ended December 31, 2015, which decreased both loss from continuing operations and
net loss by $6,207, and decreased loss per share by $0.22 for the year ended December 31, 2015. As
a result of the change in the customer relationship period, Employer and Carrier revenue increased by
$1,137 and $5,070, respectively, for the year ended December 31, 2015.

Cost of Revenue

Cost of revenue primarily consists of employee compensation, professional services, data center

co-location costs, networking expenses, depreciation expense for computer equipment directly
associated with generating revenue, amortization expense for capitalized software development costs,
and infrastructure maintenance costs. In addition, the Company allocates a portion of overhead, such
as rent, additional depreciation and amortization expense, and employee benefit costs, to cost of
revenue based on headcount.

F-9

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Cash and Cash Equivalents

Cash and cash equivalents consist of bank checking accounts and money market accounts. The
Company considers all highly liquid investments with original maturities of three months or less at the
time of purchase to be cash equivalents.

Marketable Securities

Marketable securities consist of short-term investments in corporate securities. To reflect its
intention, the Company classifies its marketable securities as held-to-maturity at the time of purchase.
As a result, the marketable securities are recorded at amortized cost and any gains or losses realized
upon maturity are reported in other expense, net in the consolidated statements of operations and
comprehensive loss.

Concentrations of Credit Risk

The Company’s financial instruments that are exposed to concentrations of credit risk consist
primarily of cash equivalents, marketable securities and accounts receivable. All of the Company’s
cash and cash equivalents are held at financial institutions that management believes to be of high
credit quality. The bank deposits of the Company might, at times, exceed federally insured limits and
are generally uninsured and uncollateralized. The Company has not experienced any losses on cash
and cash equivalents to date.

To manage credit risk related to marketable securities, the Company invests in various types of

highly rated corporate bonds, commercial paper, and various United States backed securities with
maturities of less than two years. The weighted average maturity of the portfolio of investments must
not exceed nine months, per the Company’s investment policy.

To manage accounts receivable risk, the Company evaluates the creditworthiness of its
customers and maintains an allowance for doubtful accounts. Accounts receivable were unsecured
and were derived from revenue earned from customers located in the United States. Accounts
receivable from one customer, North Carolina State Health Plan, represented 22.2% of the total
accounts receivable at December 31, 2015. Accounts receivable from one customer, Aetna,
represented 13.3% of the total accounts receivable at December 31, 2014.

No customer represented more than 10% of total revenue for the years ended December 31,

2015 and 2014.

Accounts Receivable and Allowance for Doubtful Accounts and Returns

Accounts receivable are stated at realizable value, net of allowances for doubtful accounts and

returns. The Company utilizes the allowance method to provide for doubtful accounts based on
management’s evaluation of the collectability of amounts due, and other relevant factors. Bad debt
expense is recorded in general and administrative expense on the consolidated statements of
operations and comprehensive loss. The Company’s estimate is based on historical collection
experience and a review of the current status of accounts receivable. Historically, actual write-offs for
uncollectible accounts have not significantly differed from the Company’s estimates. The Company
removes recorded receivables and the associated allowances when they are deemed permanently

F-10

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

uncollectible. However, higher than expected bad debts may result in future write-offs that are greater
than the Company’s estimates. The allowance for doubtful accounts was $32 and $10 as of
December 31, 2015 and 2014, respectively.

The allowances for returns are accounted for as reductions of revenue and are estimated based
on the Company’s periodic assessment of historical experience and trends. The Company considers
factors such as the time lag since the initiation of revenue recognition, historical reasons for
adjustments, new customer volume, complexity of billing arrangements, timing of software availability,
and past due customer billings. The allowance for returns was $2,553 and $1,653 as of December 31,
2015 and 2014, respectively.

Property and Equipment

Property and equipment, including capitalized software development costs, are stated at cost less

accumulated depreciation and amortization. Expenditures for major additions and improvements are
capitalized. Depreciation and amortization is recognized over the estimated useful lives of the related
assets using the straight-line method.

The estimated useful lives for significant property and equipment categories are generally as

follows:

Computers and related equipment
Furniture and fixtures
Other equipment
Purchased software and licenses
Vehicles
Buildings
Leasehold improvements

3-5 years
7 years
5-12 years
1-7 years
5 years
30 years
Lesser of estimated useful life of asset or lease term

Useful lives of significant assets are periodically reviewed and adjusted prospectively to reflect

the Company’s current estimates of the respective assets’ expected utility. Costs associated with
maintenance and repairs are expensed as incurred.

In the event the Company has been deemed the owner for accounting purposes of construction

projects in build-to-suit lease arrangements, the estimated construction costs incurred to date are
recorded as assets in Property and Equipment, net. Upon occupancy of facilities under build-to-suit
leases, the Company assesses whether arrangements qualify for sales recognition under the sale-
leaseback accounting guidance. If the Company continues to be the deemed owner for accounting
purposes, the cost of the building is depreciated over its estimated useful life.

Capitalized Software Development Costs

The Company capitalizes certain costs related to its software developed or obtained for internal
use. Costs related to preliminary project activities and post-implementation activities are expensed as
incurred. Internal and external costs incurred during the application development stage, including
upgrades and enhancements representing modifications that will result in significant additional
functionality, are capitalized. Software maintenance and training costs are expensed as incurred.

F-11

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Capitalized costs are recorded as part of property and equipment and are amortized on a straight-line
basis over the software’s estimated useful life which is three years. The Company evaluates these
assets for impairment whenever events or changes in circumstances occur that could impact the
recoverability of these assets.

Identifiable Intangible Assets

Identifiable intangible assets with finite lives are recorded at their fair values at the date of

acquisition and are amortized on a straight-line basis over their respective estimated useful lives, which
is the period over which the asset is expected to contribute directly or indirectly to future cash flows.
The estimated remaining useful life used in computing amortization is 2.6 years.

Impairment of Long-Lived Assets and Goodwill

The Company reviews long-lived assets and definite-lived intangible assets for impairment
whenever events or changes in circumstances indicate the carrying amount of an asset might not be
recoverable. Recoverability of the long-lived asset is measured by a comparison of the carrying
amount of the asset or asset group to future undiscounted net cash flows expected to be generated. If
such assets are not recoverable, the impairment to be recognized, if any, is measured as the amount
by which the carrying amount of the assets exceeds the estimated fair value (discounted cash flow) of
the assets or asset group. Assets held for sale are reported at the lower of the carrying amount or fair
value, less costs to sell.

Goodwill represents the excess of the aggregate of the fair value of consideration transferred in a

business combination over the fair value of assets acquired, net of liabilities assumed. Goodwill is not
amortized; rather, goodwill is tested for impairment at the reporting unit level as of October 31 of each
year, or more frequently if an event occurs or circumstances change that would more likely than not
reduce the fair value of a reporting unit below its carrying value.

The Company performs a qualitative assessment to determine whether it is more likely than not

that the fair value of a reporting unit is less than its carrying value before performing a two-step
approach to testing goodwill for impairment for each reporting unit. The reporting units are determined
by the components of the Company’s operating segments that constitute a business for which both
(1) discrete financial information is available and (2) segment management regularly reviews the
operating results of that component. If it is more likely than not that the fair value of a reporting unit is
less than its carrying value, the Company performs the impairment test by applying a fair-value-based
test. The first step measures for impairment by applying fair-value-based tests at the reporting unit
level. The second step (if necessary) measures the amount of impairment by applying fair-value-based
tests to the individual assets and liabilities within each reporting unit.

As part of determining its reporting units, the Company has identified two operating segments,

Employer and Carrier. To determine the fair value of the Company’s reporting units, the Company has
used a discounted cash flow analysis, which requires significant assumptions and estimates about
future operations. Significant judgments inherent in this analysis include the determination of an
appropriate discount rate, estimated terminal value and the amount and timing of expected future cash
flows. The Company may also determine fair value of its reporting units using a market approach by
applying multiples of earnings of peer companies to its operating results.

F-12

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Financing Obligations

In its build-to-suit lease arrangements where the Company is involved in the construction of its

buildings, the Company is deemed the owner for accounting purposes during the construction period.
The Company records an asset for the amount of the total project costs in Property and Equipment, net
and the related financing obligation in Financing and Capital Lease Obligations on the Consolidated
Balance Sheet. Once construction is complete, the Company determines if the asset qualifies for sale-
leaseback accounting treatment. If the arrangement does not qualify for sale-lease back treatment, the
Company continues to reduce the obligation over the lease term as payments are made and depreciates
the asset over its useful life. The Company does not report rent expense for the portion of the rent
payment determined to be related to the assets that it owns for accounting purposes. Rather, this portion
of the rent payment under the lease is recognized as a reduction of the financing obligation and as
interest expense.

Financing obligations also include liabilities for service agreements related to property and

equipment under capital leases.

Sales Commissions

Sales commissions are expensed when the sales contract is executed by the customer.

Advertising

The Company expenses advertising costs as they are incurred. Direct advertising costs for 2015,

2014, and 2013 were $435, 394, and $265, respectively.

Comprehensive Loss

The Company’s net loss equals comprehensive loss for all periods presented.

Stock-Based Employee Compensation

Stock-based employee compensation is measured based on the grant-date fair value of the awards

and recognized in the Consolidated Statements of Operations and Comprehensive Loss over the period
during which the award holder is required to perform services in exchange for the award, which is the
vesting period. Compensation expense is recognized over the vesting period of the applicable award using
the straight-line method. Compensation expense related to performance based restricted stock units, which
are accounted for as equity awards, is recognized when it is probable that the performance measure will be
met. Compensation costs related to restricted stock units (“RSUs”) is recorded based on the market price
on the grant date. The Company uses the Black-Scholes option pricing model for estimating the fair value of
stock options. The use of the option valuation model requires the input of subjective assumptions, including
the estimated fair value of the Company’s common stock in the periods preceding the IPO, the expected life
of the option and the expected stock price volatility based on peer companies. Additionally, the recognition
of stock-based compensation expense requires the estimation of the number of options and RSUs that will
ultimately vest and the number of options and RSUs that will ultimately be forfeited.

Income Taxes

The Company uses the asset and liability method for income tax accounting. This method
requires the recognition of deferred tax assets and liabilities for the expected future tax consequences

F-13

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

of temporary differences between the financial reporting and tax basis of assets and liabilities, as well
as for operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured
using the tax rates that are expected to apply to taxable income for the years in which those tax assets
and liabilities are expected to be realized or settled. Valuation allowances are recorded to reduce
deferred tax assets to the amount the Company believes is more likely than not to be realized. The tax
benefits of uncertain tax positions are recognized only when the Company believes it is more likely
than not that the tax position will be upheld on examination by the taxing authorities based on the
merits of the position. The Company recognizes interest and penalties, if any, related to unrecognized
income tax benefits in income tax expense.

In December 2015, the Company adopted ASU No. 2015-17, Income Taxes (Topic 740): Balance

Sheet Classification of Deferred Taxes (ASU 2015-17). This standard simplifies the presentation of the
deferred tax assets and liabilities on the balance sheet and requires companies to classify all deferred tax
assets and liabilities as noncurrent. The Company prospectively applied this standard which had no impact
on the consolidated balance sheets.

Basic and Diluted Net Loss per Common Share

The Company uses the two-class method to compute net loss per common share because the

Company has issued securities, other than common stock, that contractually entitle the holders to
participate in dividends and earnings of the Company. The two-class method requires earnings for the
period to be allocated between common stock and participating securities based upon their respective
rights to receive distributed and undistributed earnings. Holders of each series of the Company’s
redeemable convertible preferred stock were entitled to participate in distributions, when and if
declared by the board of directors that are made to common stockholders, and as a result are
considered participating securities.

Under the two-class method, for periods with net income, basic net income per common share is
computed by dividing the net income attributable to common stockholders by the weighted-average number
of shares of common stock outstanding during the period. Net income attributable to common stockholders
is computed by subtracting from net income the portion of current year earnings that the participating
securities would have been entitled to receive pursuant to their dividend rights had all of the year’s earnings
been distributed. No such adjustment to earnings is made during periods with a net loss, as the holders of
the participating securities have no obligation to fund losses. Diluted net loss per common share is
computed under the two-class method by using the weighted-average number of shares of common stock
outstanding plus, for periods with net income attributable to common stockholders, the potential dilutive
effects of stock awards and warrants. In addition, the Company analyzes the potential dilutive effect of the
outstanding participating securities under the “if-converted” method when calculating diluted earnings per
share, in which it is assumed that the outstanding participating securities convert into common stock at the
beginning of the period. The Company reports the more dilutive of the approaches (two-class or “if-
converted”) as its diluted net income per share during the period. Due to net losses for the years ended
December 31, 2015, 2014, and 2013 basic and diluted loss per share were the same, as the effect of
potentially dilutive securities would have been anti-dilutive.

Recent Accounting Pronouncements

In May 2014, the FASB issued ASU No. 2014-09 “Revenue from Contracts with Customers”,
which amends the revenue recognition requirements in the FASB Accounting Standards Codification.

F-14

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

This statement requires that an entity should recognize revenue to depict the transfer of promised
goods or services to customers in an amount that reflects the consideration to which the entity expects
to be entitled in exchange for those goods or services. The statement shall be applied using one of two
methods: retrospectively to each prior reporting period presented, or retrospectively with the
cumulative effect of initially applying this statement recognized at the date of initial application. The
Company has not yet determined which method it will apply. This guidance will be effective for the
Company beginning January 1, 2018, with an option to early adopt. The Company is currently
evaluating the impact of this guidance on its consolidated financial position and results of operations.

In August 2014, the FASB issued ASU No. 2014-15, Presentation of Financial Statements- Going

Concern (Subtopic 205-40). ASU 2015-11 provides guidance in GAAP about management’s
responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a
going concern and to provide related footnote disclosures. This guidance is effective for the Company
beginning January 1, 2017. The Company does not believe the adoption of this standard will have a
material effect on its consolidated financial statements.

In April 2015, the FASB issued ASU No. 2015-03, “Interest - Imputation of Interest (Subtopic 835-

30): Simplifying the Presentation of Debt Issuance Costs.” The amendments in this ASU require that
debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct
deduction from the carrying amount of that debt liability, consistent with debt discounts. This guidance
is effective for annual and interim reporting periods of public entities beginning after December 15,
2015, with an option to early adopt. The adoption of this standard will not have an impact on the
Company’s consolidated financial position.

3. Net Loss Per Common Share

Diluted loss per common share is the same as basic loss per common share for all periods
presented because the effects of potentially dilutive items were anti-dilutive given the Company’s net
loss. The following common share equivalent securities have been excluded from the calculation of
weighted-average common shares outstanding because the effect is anti-dilutive for the periods
presented:

Anti-Dilutive Common Share Equivalents

Redeemable convertible preferred stock:

Year Ended December 31,

2015

2014

2013

Series A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Series B. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock units. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrant to purchase common stock. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total anti-dilutive common share equivalents . . . . . . . . . . . . . . . . . . .

—
—
—
—
—
—
97,700
720,370
1,017,450
1,684,843 2,382,881 3,058,795
— 500,000
3,283,106 3,103,251 3,656,495

580,813

F-15

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Basic and diluted net loss per common share is calculated as follows:

Year Ended December 31,

2015

2014

2013

Numerator:

Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net loss attributable to common stockholders . . . . . . . .

$

$

(62,084) $

(63,179) $

(30,361)

(62,084) $

(63,179) $

(30,361)

Denominator:

Weighted-average common shares outstanding, basic

and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28,344,680

25,207,099

10,144,243

Net loss per common share, basic and diluted . . . . . . . . . . .

$

(2.19) $

(2.51) $

(2.99)

4. Marketable Securities

Marketable securities consist of corporate bonds and are classified as held-to-maturity. Corporate

bonds held in marketable securities had contractual maturities of between 1 and 11 months as of
December 31, 2015. The following presents information about the Company’s marketable securities as of
December 31:

Aggregate cost basis and net carrying amount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross unrealized holding gains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross unrealized holding losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$40,448 $5,135
—
(1)

1
(26)

Aggregate fair value determined by Level 2 inputs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$40,423 $5,134

2015

2014

The following table presents information about the Company’s investments that were in an
unrealized loss position and for which an other-than-temporary impairment had not been recognized in
earnings as of December 31:

Aggregate fair value of investments with unrealized losses (1) . . . . . . . . . . . . . . . . . . . .
Aggregate amount of unrealized losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$27,070 $5,134
(1)
(26) $
$

(1)

Investments have been in a continuous loss position for less than 12 months

2015

2014

5. Fair Value Measurement

The carrying amounts of certain of the Company’s financial instruments, including cash and cash

equivalents, net accounts receivable, accounts payable and other accrued liabilities, and accrued
compensation and benefits, approximate fair value due to their short-term nature. The carrying value of
the Company’s financing obligations and revolving line of credit approximates fair value, considering
the borrowing rates currently available to the Company for financing obligations with similar terms and
credit risks.

The Company uses a three-tier fair value hierarchy to classify and disclose all assets and
liabilities measured at fair value on a recurring basis, as well as assets and liabilities measured at fair

F-16

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

value on a non-recurring basis, in periods subsequent to their initial measurement. The hierarchy
requires the Company to use observable inputs when available, and to minimize the use of
unobservable inputs when determining fair value. The three tiers are defined as follows:

Level 1. Quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2. Other inputs that are directly or indirectly observable in the marketplace.

Level 3. Unobservable inputs for which there is little or no market data, which require the
Company to develop its own assumptions.

Assets and Liabilities Measured at Fair Value on a Recurring Basis

The Company evaluates its financial assets and liabilities subject to fair value measurements on

a recurring basis to determine the appropriate level to classify them for each reporting period. This
determination requires significant judgments to be made.

The following tables present information about the Company’s assets and liabilities that are
measured at fair value on a recurring basis using the above categories, as of December 31, 2015 and
2014.

Description

Cash Equivalents:

December 31, 2015

Level 1

Level 2

Level 3

Total

Money market mutual funds (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$46,905

Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$46,905

$—

$—

$— $46,905

$— $46,905

Description

Cash Equivalents:

December 31, 2014

Level 1

Level 2

Level 3

Total

Money market mutual funds (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$50,695

Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$50,695

$—

$—

$— $50,695

$— $50,695

(1) Money market funds are classified as cash equivalents in the Company’s consolidated balance
sheets. As short-term, highly liquid investments readily convertible to known amounts of cash,
with remaining maturities of three months or less at the time of purchase, the Company’s cash
equivalent money market funds have carrying values that approximate fair value.

F-17

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

6. Property and Equipment

Property and equipment consists of the following as of December 31:

Buildings, leased. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computers and related equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchased software and licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software developed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vehicles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

2014

$ 29,291 $ 7,965
18,871
20,392
18,397
3,834
3,334
2,009
111
24,296

24,505
23,354
20,900
6,651
4,101
2,117
111
412

Total property and equipment, at cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

111,442

99,209

Accumulated depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(56,405)

(45,188)

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 55,037 $ 54,021

Depreciation and amortization expense on property and equipment was $11,378, $9,188 and
$7,849, for the years ended December 31, 2015, 2014 and 2013, respectively. Property and equipment
at December 31, 2015 and 2014 includes fixed assets acquired under capital lease agreements of
$9,131 and $8,569, respectively. Accumulated depreciation of assets under capital leases totaled
$3,126 and $1,521 as of December 31, 2015 and 2014, respectively. Amortization of assets under
capital leases is included in depreciation expense.

The Company capitalized software development costs of $2,503 and $2,215 for the years ended

December 31, 2015 and 2014, respectively. Amortization of capitalized software development costs
totaled $2,587, $2,257 and $2,618 during the years ended December 31, 2015, 2014 and 2013,
respectively. The net book value of capitalized software development costs was $4,049 and $4,134 at
December 31, 2015, and 2014, respectively.

7. Goodwill and Intangible Assets

The Company’s goodwill balance of $1,634 is solely attributable to the Employer reporting unit.

The gross carrying amount and accumulated impairment losses were $3,304 and $(1,670),
respectively, for the beginning and ending balances in all periods presented. There were no changes in
the carrying amount of goodwill in the years ended December 31, 2015 and 2014.

Information regarding the Company’s acquisition-related intangible assets is as follows:

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer agreements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-compete agreements . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross
Carrying
Amount

$ 240
2,060
126

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,426

$(1,761)

F-18

As of December 31, 2015

Accumulated
Amortization

Net Carrying
Amount

$ (240)
(1,395)
(126)

$ —
665
—

$665

Weighted-
Average
Remaining
Useful Life
(in years)

—
2.6
—

2.6

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer agreements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-compete agreements . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross
Carrying
Amount

$ 240
2,060
126

Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,426

$(1,475)

As of December 31, 2014

Accumulated
Amortization

Net Carrying
Amount

$ (212)
(1,137)
(126)

$ 28
923
—

$951

Weighted-
Average
Remaining
Useful Life
(in years)

0.6
3.6
—

3.5

Amortization expense of acquisition-related intangible assets for the years ended December 31,

2015, 2014 and 2013 was $286, $305 and $323, respectively. As of December 31, 2015, expected
amortization expense for the intangible assets for each of the next five years and thereafter was as
follows:

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$258
257
150
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$665

There were no impairments of intangible assets during the years ended December 31, 2015,

2014 and 2013.

8. Revolving Line of Credit

On August 27, 2013, the Company executed a loan and security agreement with Silicon Valley

Bank for a revolving line of credit (“Revolver”) of up to $35,000 for working capital, to fund general
business requirements, and to repay the indebtedness under its existing master credit facility and other
senior secured promissory notes.

At the beginning of 2014, the borrowing limit under the Revolver increased from $15,000 to

$35,000 in accordance with the terms of the agreement as amended on December 10, 2013.
Borrowing capacity under the line of credit is subject to a borrowing base limit that is a function of the
Company’s monthly recurring revenue as adjusted to reflect lost customer revenue during the previous
quarter. Therefore, credit available under the line of credit may be less than the specified limit.

In 2013, the Company borrowed $5,757 under the Revolver, which it used to repay all of the
amounts outstanding under its credit facility and promissory notes with a previous lender. In September
2013, the Company borrowed and repaid an additional $5,000 under the Revolver.

In 2014, the Company borrowed $14,000 under the Revolver, which was used to fund the general

operations of the Company and repaid $2,100 under the Revolver

In February 2015, the Company replaced its Revolver with a senior revolving line of credit
(“Senior Revolver”) with a syndicate of lenders led by Silicon Valley Bank. The Company borrowed

F-19

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

$18,246 under the Senior Revolver, of which $17,657 repaid the principal of the Revolver and $589
paid accrued interest, as well as administrative and legal fees related to the issuance of the Senior
Revolver. Debt issuance fees of $591 were capitalized in the Company’s balance sheet and are
amortized over the life of the Senior Revolver.

The three-year Senior Revolver has a borrowing limit of $60,000. Borrowing capacity under the Senior

Revolver is subject to a borrowing base limit that is a function of the Company’s monthly recurring revenue
as adjusted to reflect lost customer revenue during the previous three calendar months. Therefore, credit
available under the Senior Revolver may be less than the $60,000 borrowing limit. Interest is payable
monthly. Advances under the Senior Revolver bear interest at the prime rate as published in the Wall Street
Journal plus a margin based on the Company’s liquidity that ranges between 1.0% and 1.5%. The
Company is charged for amounts unused under this arrangement at a rate based on its liquidity of 0.300%
to 0.375% per year. Any outstanding principal is due at the end of the term.

The Company is bound by customary affirmative and negative covenants in connection with the

Senior Revolver, including financial covenants related to liquidity and EBITDA. In the event of a default,
the lenders may declare all obligations immediately due and stop advancing money or extending credit
under the line of credit. The line of credit is collateralized by substantially all of the Company’s tangible
and intangible assets, including intellectual property and the equity of subsidiaries.

During 2015, the Company borrowed an aggregate of $39,246 under the Senior Revolver for general

operating purposes and repaid an aggregate of $27,246. As of December 31, 2015, the amount
outstanding under the Senior Revolver was $30,246 and the amount available to borrow was $29,754. The
amount outstanding, which represents principal and currently bears interest at 4.50%, is due February
2018. No other principal amounts are due in any other year.

9. Commitment and Contingencies

Operating Lease Commitments

The Company leases office facilities under various non-cancelable operating lease agreements
with original lease periods expiring between 2016 and 2029. Some of the leases provide for renewal
terms at the Company’s option. Certain future minimum lease payments due under these operating
lease agreements contain free rent periods or escalating rent payment provisions. These leases
generally do not contain purchase options. Rent expense on these operating leases is recognized over
the term of the lease on a straight-line basis.

In April 2015, the Company entered into an amendment to a 2012 office lease agreement for its
facility in Tulsa, Oklahoma. Under the terms of the lease agreement, the Company has committed to extend
its lease term to April 2016 with annual rent expense of $186.

In September 2014, the Company entered into an amendment to its operating lease for office

space in Greenville, South Carolina. The amendment expands the space leased, extends the term of
the lease for five years to February 2020, and grants the Company the right to extend the lease for five
additional one-year periods. The amended lease contains a free-rent period and a provision for
escalating rent payments. Accordingly, rent expense will be recognized on a straight-line basis over the
lease term. Monthly lease payments under the amended lease began February 2015. Expenses under
this lease will total approximately $95 per quarter.

F-20

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Rent expense totaled $4,376, $4,099 and $2,517 for the years ended December 31, 2015, 2014 and

2013, respectively.

Future minimum lease payments are as follows:

Year Ending December 31,
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating
Leases

$ 4,019
3,980
3,794
3,890
3,671
17,015

Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$36,369

Financing and Capital Lease Obligations

The Company has entered into various capital lease arrangements to obtain property and
equipment for operations. Certain capital lease arrangements contain payments for support services
which the Company records as financing obligations. These agreements range from 12 months to 3
years with interest rates ranging from 0% to 12.4%. The leases are secured by the underlying leased
property and equipment.

In April 2014, the Company entered into a lease with a 3-year term for data processing equipment
and software. The total payments under the lease are $3,779, including a down payment of $1,340 and
aggregate monthly payments of $2,439. The lease provides for a bargain purchase option at the end of
its 3 year term. As of December 31, 2015, capital lease obligations include amounts under this lease of
$1,052.

Related to the April 2014 capital lease, the Company recorded a financing obligation for support
services for data processing equipment. Total payments under this three-year arrangement are $629,
including a down payment of $223 and aggregate monthly payments of $406. As of December 31,
2015 and 2014, financing obligations include $175 and $300 under this agreement, respectively.

During 2013, the Company entered into two leases with a term of 3 years each to finance data
processing equipment and software. The total payments under these leases are $5,277. The Company
accounts for these leases as capital leases as they meet the criteria for capitalization. As of
December 31, 2015 and 2014, capital lease obligations include amounts under this lease of $1,116
and $2,803, respectively.

Related to a 2013 capital lease, the Company entered into a 3 year financing obligation for
support services of data and processing equipment. The total payments under the arrangement are
$4,039. The Company accounts for this arrangement as a financing obligation. As of December 31,
2015 and 2014, financing obligations include $995 and $2,287, respectively, under this agreement.

F-21

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

The Company entered into additional various leases with terms ranging from one year or less to
three years to finance data processing equipment and software. The leases contain terms that either
provide for the title to pass to the Company at the end of its term, or the lease term exceeds 75% of
economic life of the asset, or the present value of the minimum lease payments exceeds 90% of the
fair value of assets leased. The Company accounts for these arrangements as capital leases. Certain
of these leases contain payments for support which are recorded in financing obligations. The total
payments under these leases are $697. The leases are through September 30, 2018. As of
December 31, 2015 and 2014, capital lease obligations include amounts under these leases of $574
and $135, respectively.

Financing obligations were $32,089 and $31,697, as of December 31, 2015 and 2014,
respectively, and consist of obligations for build-to-suit lease arrangements, a software financing
agreement and the support components of software financing arrangements. The aggregate amount of
future minimum payments for financing obligations was $82,101 at December 31, 2015 which includes
aggregate payments of $12,406 related to the headquarters building build-to-suit arrangement and
$68,079 related to additional office space under a build-to-suit lease entered into in December 2013.
Details of the build-to-suit lease arrangements are disclosed in Note 15.

Financing obligations are allocated as follows:

As of December 31,

2015

2014

Buildings, build-to-suit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software support. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress, build-to-suit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$30,494 $ 8,873
2,700
— 20,124

1,595

Total financing obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$32,089 $31,697

Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,577)

(1,720)

Financing obligations, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$30,512 $29,977

Future minimum lease payments are as follows:

Year Ending December 31,
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Capital
Leases

Financing
Obligations

$ 7,313
$ 2,126
6,360
500
6,471
178
6,550
—
—
6,747
— 48,660

Total minimum lease and financing obligation payments . . . . . . . . . . . . . . . . . . . . . . .

2,804

82,101

Less: imputed interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(62)
(2,071)

Capital lease obligations, net of current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

671

F-22

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Contractual Commitments

In connection with a 2013 lease for office space, the Company entered into an option to lease

space in two additional adjacent buildings. The option term is 36 months and requires the Company to
incur costs annually prior to the exercise of the option in the amount of up to $466 per year. If the
Company terminates the option or does not exercise the option prior to expiration it will incur
termination fees pro-rated through the dates of termination or expiration. The maximum liability for
termination fees is $757. The commitment for the lease and pro-rated termination fees is not accrued
in the consolidated balance sheet of the Company. Had the Company terminated the options effective
December 31, 2015, the liability for the termination fee would have been $517. The pro-rated
commitment for the annual option expense is accrued in current liabilities in the balance sheet.

The Company also has $8,916 of non-cancellable contractual commitments as of December 31,

2015 related to the purchase of software and colocation services. These commitments are not accrued
in the consolidated balance sheet of the Company.

Legal Contingencies

The Company may become a party to a variety of legal proceedings that arise in the normal

course of business. While the results of such normal course legal proceedings cannot be predicted
with certainty, management believes, based on current knowledge, that the final outcome of any
matters will not have a material adverse effect on the Company’s business, financial position, results of
operations or cash flows.

10. Stock-Based Compensation

Employee Stock-based Compensation Plan

The Company maintains the Amended and Restated Benefitfocus.com, Inc. 2000 Stock Option

Plan (the “2000 Plan”) and the Benefitfocus.com, Inc. 2012 Stock Plan, as amended (the “2012 Plan”),
pursuant to which the Company has reserved 4,243,675 shares of its common stock for issuance to its
employees, directors and non-employee third parties. The 2012 Plan, effective on January 31, 2012,
serves as the successor to the 2000 Plan and permits the granting of incentive stock options, non-
statutory stock options, stock bonuses, stock purchase rights, stock appreciation rights, and restricted
stock units and awards. No new awards can be issued under the 2000 Plan after the effective date of
the 2012 Plan. Outstanding awards under the 2000 Plan continue to be subject to the terms and
conditions of the 2000 Plan. Shares available for grant under the 2000 Plan, which were reserved but
not issued or subject to outstanding awards under the 2000 Plan as of the effective date, were added
to the reserves of the 2012 Plan. As of December 31, 2015, the Company had 1,541,382 shares
allocated to the 2012 Plan, but not yet issued.

Stock options are granted at exercise prices not less than the estimated fair market value of the

Company’s common stock at the date of grant. The grant date value of restricted stock units is equal to
the closing price of the Company’s stock on the date of grant, or, if not a trading day, the closing price
of the previous trading day. Generally, the Company issues previously unissued shares for the
exercise of stock options or exchange of restricted stock units; however, previously acquired shares
may be reissued to satisfy future issuances. The options and restricted stock unit awards typically vest
over a four-year period. The options expire 10 years from the grant date. Compensation expense for
the fair value of the stock-based awards at their grant date is recognized ratably over the vesting
period.

F-23

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

The Company has issued two types of awards under these plans: stock options and restricted

stock units. Stock options were not issued in 2015 and 2014. The following table sets forth the number
of awards outstanding for each award type is as follows:

Award type

Outstanding at December 31,

2015

2014

2013

Stock options. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,684,843
1,017,450

2,382,881
720,370

3,058,795
97,700

Compensation expense related to stock-based awards is included in the following line items in

the accompanying consolidated statements of operations and comprehensive loss for the years ended
December 31:

2015

2014

2013

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,950 $ 986 $ 274
171
255
502

1,395
1,376
1,831

2,861
2,399
3,244

$10,454 $5,588 $1,202

The total compensation cost related to non-vested awards not yet recognized as of December 31,
2015 was $27,990 and will be recognized over a weighted-average period of approximately 2.85 years.

Restricted Stock Units

During 2015, the Company granted restricted stock units under the 2012 Plan. Restricted stock

units granted to employees vest in equal annual installments generally over 4 years from the grant
date. The fair value of the stock at the time of grant is amortized based on a straight-line basis over the
vesting period.

In 2015, the Company issued performance restricted stock units for which vesting is contingent
upon meeting various financial targets to support growth initiatives. These awards vest on December 31,
2017 if performance targets are achieved and are included in the table below. The actual number of
shares issued upon vesting could range from 0% to 100%. As of December 31, 2015, there were 40,000
performance restricted stock units outstanding with a grant-date fair value of $39.69 per unit.

The summary of unvested restricted stock units is as follows:

Unvested at December 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

720,370
607,553
(140,338)
(170,135)

$38.63
35.18
33.67
40.54

Unvested at December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,017,450

$36.90

Restricted
stock units

Weighted
average
grant date
fair value

F-24

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

As of December 31, 2015, the number and intrinsic value of restricted stock units expected to

vest was 908,143 and $33,047, respectively. The aggregate fair value of restricted stock units vested
during the year ended December 31, 2015 and 2014 was $6,261 and $661, respectively. No restricted
stock units vested during 2013.

Stock options

The following is a summary of the option activity for the year ended December 31, 2015:

Outstanding balance at December 31, 2014 . . . . . . . .
Granted. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding balance at December 31, 2015 . . . . . . . .

Number of
Options

2,382,881
—
(656,043)
(36,532)
(5,463)
1,684,843

Weighted-
Average
Exercise
Price

$ 7.39
—
6.45
12.46
0.92
$ 7.66

Exercisable at December 31, 2015 . . . . . . . . . . . . . . . .

1,580,160

$ 7.41

Vested and expected to vest at December 31,

2015. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,683,542

$ 7.66

Weighted-
Average
Remaining
Contractual
Term
(in years)

Aggregate
Intrinsic Value

3.1

2.8

3.1

$48,400

$45,786

$48,368

The aggregate intrinsic value of employee options exercised during the years ended

December 31, 2015, 2014, and 2013 was $18,873, $23,397 and $6,448, respectively.

The Company values stock options using the Black-Scholes option-pricing model, which requires

the input of subjective assumptions, including the per share fair value as a private company, risk-free
interest rate, expected life, expected stock price volatility and dividend yield. Prior to the IPO, the
Company was a private company with no active public market for its common stock. The Company has
periodically determined for financial reporting purposes the estimated per share fair value of its
common stock at various dates using contemporaneous valuations performed in accordance with the
guidance outlined in the American Institute of Certified Public Accountants Practice Aid, “Valuation
of Privately Held Company Equity Securities Issued as Compensation.” When determining the fair
market value of its common stock, the Company considered what it believes to be comparable publicly
traded companies, discounted free cash flows, and an analysis of its enterprise value. The risk-free
interest rate assumption is based upon observed interest rates for constant maturity U.S. Treasury
securities consistent with the expected term of the Company’s employee stock options. The expected
life represents the period of time the stock options are expected to be outstanding and is based on the
simplified method. Under the simplified method, the expected life of an option is presumed to be the
mid-point between the vesting date and the end of the contractual term. The Company used the
simplified method due to the lack of sufficient historical exercise data to provide a reasonable basis
upon which to otherwise estimate the expected life of the stock options. When the Company had a
limited history of trading as a public company, therefore expected volatility was based on historical
volatilities for publicly traded stock of comparable companies over the estimated expected life of the
stock options. The Company assumed no dividend yield because it does not expect to pay dividends in
the near future, which is consistent with the Company’s history of not paying dividends.

F-25

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

The following table summarizes the assumptions used for estimating the fair value of stock

options granted for the period indicated (no options granted in 2015 or 2014):

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected term (years). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted-average grant date fair value per share. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year Ended
December 31,
2013

1.0% - 1.7%
6.08
52%
0%
$7.71

11. Stockholders’ Deficit

Preferred stock

Upon the closing of the IPO in September 2013, all shares of the Company’s then-outstanding
redeemable convertible preferred stock automatically converted into 16,496,860 shares of its $0.001
par value common stock. Subsequent to this conversion, the Company restated its certificate of
incorporation and reduced number of authorized shares of preferred stock from 21,496,860 to
5,000,000. The Company’s preferred stock is undesignated.

Common Stock

The holders of common stock are entitled to one vote for each share. The voting, dividend and

liquidation rights of the holders of common stock are subject to and qualified by the rights, powers and
preferences of the holders of preferred stock.

At December 31, 2015, the Company had reserved a total of 4,824,488 of its authorized

50,000,000 shares of common stock for future issuance as follows:

Outstanding stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted stock units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Possible future issuance under stock option plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrant to purchase common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,684,843
1,017,450
1,541,382
580,813

Total common shares reserved for future issuance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,824,488

On February 24, 2015 and in conjunction with the amendment to the commercial contract
described in Note 15, the Company entered into a Securities Purchase Agreement to sell shares of its
common stock to Mercer, LLC (“Mercer”), a customer of the Company. Pursuant to the agreement, on
the same date, the Company sold 2,817,526 shares of its common stock to Mercer for $26.50 per
share or an aggregate of $74,664. At the same time, the Company also issued Mercer a warrant to
purchase up to an additional 580,813 shares of its common stock for $26.50 per share at any time
during the 30-month term of the warrant. The agreement, among other things, includes certain
standstill provisions and prevents Mercer from disposing of its shares of Company common stock until
the earlier of December 31, 2017, the expiration or termination of the Mercer Exchange Software as a
Service Agreement, as amended between the Company and Mercer Health & Benefits, LLC, the date
on which Mercer and its affiliates own less than 75% of the shares it purchased pursuant to the

F-26

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Securities Purchase Agreement, and the date on which Mercer and its affiliates own less than 5% of
the outstanding common stock of the Company. The Company received all of the proceeds from this
sale of shares and is using the proceeds for working capital and other general corporate purposes.

The Stock Purchase Agreement, warrant agreement and amended commercial contract are

considered part of a single arrangement and accounted for in accordance with the multiple-element
arrangement guidance outlined in ASC 605-25, Revenue: Multiple-Element Arrangements. The
aggregate consideration from the arrangement was allocated to the units of accounting in the
arrangement based on their estimated relative selling price, which resulted in $74,331 of consideration
being allocated to common stock and warrant net of issuance costs.

During 2009, in connection with a new five-year contract executed with a major customer, the

Company issued a warrant to the customer for the right to purchase 500,000 shares of common stock
at $5.48 per share. The warrant was issued from the incentive stock option pool of shares approved by
the Company’s board of directors and had a term of 10 years. The customer was originally entitled to
exercise the warrant in its entirety in 9.5 years. Earlier exercise rights for all or part of the warrants are
triggered under certain conditions, the most relevant of which are, on or after the third anniversary date
of the issuance date if an IPO has occurred and immediately prior to the closing of a defined Corporate
Transaction. In the event the customer cancelled the contract prior to the end of the five-year term, one
half of the warrants would have been forfeited. In March 2013, the Company made this warrant fully
exercisable. In March 2014, the customer exercised the warrant through a cashless exercise in
accordance with the warrant’s terms. The Company issued 455,521 shares to satisfy its obligation
under the warrant.

The Company used an option pricing model to determine the fair value of the common stock
warrant. Significant inputs included an estimate of the fair value of the Company’s common stock, the
remaining contractual life of the warrant, an estimate of the probability and timing of a liquidity event, a
risk-free rate of interest and an estimate of the Company’s stock volatility using the volatilities of
guideline peer companies. The value of the exercisable portion of the warrant is not dependent on the
customer’s fulfillment of the contract and was measured on the issuance date, with the total fair value
at issuance being recognized as a reduction to revenue over the contract period on the straight line
basis. The remaining half of the warrant that was dependent on contract fulfillment by the customer
was re-measured each quarter, with the resulting increment or decrement in value recognized as a
revenue reduction on the straight line basis beginning in the quarter of the revaluation through the end
of the contract. The related reduction of revenue during the years ended December 31, 2014 and 2013
was $744 and $892, respectively. As of October 31, 2014, the fair value of the warrant had been fully
recognized.

12. Employee Benefit Plan

The Company maintains a qualified defined contribution plan under Section 401(k) of the U.S. Internal

Revenue Code (the “401(k) Plan”) covering substantially all employees. Employees are eligible to
participate in the 401(k) Plan after one day of service and upon attainment of age 21, and may elect to defer
an amount or percentage of their annual compensation up to amounts prescribed by law. The Company
makes discretionary matching contributions to employee plan accounts. During each of the years ended
December 31, 2015, 2014 and 2013, the Company matched 50% of the employees’ contribution, with the
match limited to 3% of qualifying compensation. Employee vesting in matching company contributions
occurs at a rate of 20% per year after achieving two years of service. Starting in 2014, employees vesting in

F-27

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

company contributions began after one year of service. During the years ended December 31, 2015, 2014,
and 2013, employer matching contributions were $2,570, $2,083 and $1,339, respectively.

13. Income Taxes

The Company files income tax returns in the U.S. for federal and various state jurisdictions. The

Company is subject to U.S. federal income tax examination for calendar tax years 2008 through 2014 as
well as state income tax examinations for various years depending on statutes of limitations of those
jurisdictions.

The following summarizes the components of income tax expense (benefit) for the years ended

December 31:

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current expense (benefit). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total deferred taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

2014

2013

$ —
25

$25

$ —
—

$ —

$ —
25

$25

$ —
—

$ —

$ —
(31)

$(31)

$ —
—

$ —

Reconciliation between the effect of applying the federal statutory rate and the effective income

tax rate used to calculate the Company’s income tax provision is as follows for the years ended
December 31:

Federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of:

State income taxes, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in tax rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Uncertain tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other permanent items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred true-up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

2014

2013

34.0% 34.0% 34.0%

6.0%
1.7%
2.5%
(42.7%)
0.0%
(0.2%)
(0.7%)
(0.6%)

4.8%
0.4%
0.4%
(39.3%)

3.2%
0.4%
0.9%
(33.5%)
0.0% (0.9%)
(0.9%)
(0.2%)
(0.1%)
(0.4%)
0.0% (2.7%)

Income tax provision effective rate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

0.0%

0.0%

0.1%

F-28

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

The significant components of the Company’s deferred tax asset and liability were as follows as

of December 31:

Deferred tax assets relating to:

Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commissions and incentive accrual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State tax credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation and other accruals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total gross deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities

Property and equipment and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total gross deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets less liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax asset (liability) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

2014

$ 41,605 $ 26,132
23,612
1,771
816
3,195
1,993
3,964
61,483

26,563
2,777
962
4,727
4,802
5,099
86,535

$ (1,087) $ (2,514)
(2,514)
58,969
(58,969)
—

(1,087)
85,448
(85,448)

— $

$

As of December 31, 2015 and 2014, the Company’s gross deferred tax was reduced by a

valuation allowance of $85,448 and $58,969 respectively.

The valuation allowance increased by $26,479 and $24,547 during the years ended December

31, 2015 and 2014, respectively. The valuation allowance increase resulted primarily from changes in
the deferred tax assets related to the net operating loss carryforwards and deferred revenue.

In assessing the realizability of deferred tax assets, management considers whether it is more likely
than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of
deferred tax assets is dependent upon the generation of future taxable income during the periods in
which those temporary differences become deductible. Management considers the scheduled reversal of
deferred tax liabilities, projected future taxable income, and tax planning strategies in making this
assessment. Based upon the level of historical taxable income and projections for future taxable income
over the periods in which the deferred tax assets are deductible, management believes it is more likely
than not that the Company will not realize the benefits of these deductible differences in the future. In
recognition of this risk, the Company has provided a full valuation allowance on the deferred tax assets
relating to net operating loss carryforwards. The Company’s Federal and state net operating losses
include $17,901 of excess tax benefits related to deductions from the exercise of nonqualified stock
options. The tax benefit of these deductions has not been recognized in deferred tax assets. If utilized,
$6,949 of benefits from these deductions will be recorded as adjustments to taxes payable and additional
paid in capital.

Net operating loss carryforwards for federal income tax purposes were approximately $122,761

and $68,235 at December 31, 2015 and 2014, respectively. State net operating loss carryforwards
were $126,570 and $61,583 at December 31, 2015 and 2014, respectively. The federal net operating
loss carryforwards will expire at various dates beginning in 2022 through 2034, if not utilized. Net
operating loss carryforwards and credit carryforwards reflected above may be limited due to historical
and future ownership changes.

F-29

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

South Carolina jobs tax credit and headquarters tax credit carryovers of $7,598 and $5,277 were
available at December 31, 2015 and 2014, respectively. Headquarters credits are expected to be used
to offset future state income tax license fees. The credits expire in various amounts during 2020
through 2028.

The Company follows FASB ASC 740-10 for accounting for unrecognized tax benefits. As of

December 31, 2015, the Company had gross unrecognized tax benefits of $437.

A reconciliation of the beginning and ending amounts of unrecognized tax benefits is as follows

for the years ended December 31:

Balance at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions based on tax positions related to the current year . . . . . . . . . . . . .
Additions for tax positions in prior years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions for tax positions due to lapse of statute . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2015

$437
—
—
—
—
—

$437

2014

$437
—
—
—
—
—

$437

2013

$ —
—
437
—
—
—

$437

At December 31, 2015 and 2014, none of the $437 liabilities for unrecognized tax benefits could

impact the Company’s effective tax rate, if recognized. The Company does not expect the
unrecognized tax benefits to change within the next twelve months.

The Company is subject to U.S. income taxes, as well as various taxes state and local

jurisdictions. With few exceptions, the Company is no longer subject to U.S. federal, state, and local
income tax examinations by tax authorities for years before the tax year ended December 31, 2012,
although carryforward attributes that were generated prior to 2012 may still be adjusted upon
examination by the taxing authorities if they either have been used or will be used in a future period.

14. Segments and Geographic Information

Operating segments are defined as components of an enterprise for which discrete financial
information is available that is evaluated regularly by the chief operating decision maker (“CODM”) for
purposes of allocating resources and evaluating financial performance. The Company’s CODM, the
Chief Executive Officer, reviews financial information presented on a consolidated basis, accompanied
by information about operating segments, for purposes of allocating resources and evaluating financial
performance.

The Company’s reportable segments are based on the type of customer. The Company

determined its operating segments to be: Employer, which derives substantially all of its revenue from
customers that use the Company’s services for the provision of benefits to their employees, and
administrators acting on behalf of employers; and Carrier, which derives substantially all of its revenue
from insurance companies that provide coverage at their own risk.

F-30

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Segments are evaluated based on gross profit. The Company does not allocate interest income,
interest expense or income tax expense by segment. Accordingly, the Company does not report such
information. Additionally, Employer and Carrier segments share the majority of the Company’s assets.
Therefore, no segment asset information is reported.

Year Ended December 31,

2015

2014

2013

Revenue from external customers by segment:

Employer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carrier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 94,842 $ 62,016 $ 40,656
64,096

75,404

90,301

Total net revenue from external customers . . . . . . . . . . . . . . . . . . . . . . .

$185,143 $137,420 $104,752

Depreciation and amortization by segment:

Employer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carrier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,024 $ 4,392 $ 3,035
5,137

5,101

5,640

Total depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 11,664 $ 9,493 $ 8,172

Gross profit by segment

Employer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Carrier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 33,655 $ 16,186 $ 13,316
29,025

33,764

48,637

Total gross profit by segment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 82,292 $ 49,950 $ 42,341

Substantially all assets were held and all revenue was generated in the United States during the

years ended December 31, 2015, 2014 and 2013.

15. Related Parties

Related Party Leasing Arrangements

The Company leases its office space at its Charleston, South Carolina headquarters campus

under the terms of three non-cancellable leases from entities with which two of the Company’s
directors, significant stockholders, and executives are affiliated. The Company’s headquarters building
and an additional building are accounted for as build-to-suit leases and recorded as financing
obligations in the Consolidated Balance Sheets. The remaining lease, also for office space, is
accounted for as an operating lease. The financing obligations have 15-year terms that started in 2006
and 2015. The operating lease has a 15-year term that started in 2009. The leases contain options to
renew the leases for five additional years. The arrangements provide for 3.0% fixed annual rent
increases.

During January 2015, the Company began to occupy office space constructed under the 15-year

build-to-suit lease signed in December 2013. During the construction of the premises, the Company
was deemed the “owner” for accounting purposes due to its extensive involvement in the construction
process. Upon completion, the Company was also deemed the “owner” for accounting purposes due to
its continuing involvement. As such, costs included in construction-in-progress for the building and
related assets were recorded in “Property and equipment, net” and the related financing obligation
remained recorded in the Company’s consolidated balance sheets.

In February 2013, the Company entered into an amendment to a 2009 operating lease

agreement. Under terms of the agreement, the Company committed to rent additional space under the
agreement. Payments for the additional space commenced in January 2014.

F-31

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Furthermore, as disclosed in Note 9, payments for the December 2013 build-to-suit lease

commenced in January 2015. In connection with this agreement, the Company has options to lease two
additional office facilities from the leasing entity with which two of the Company’s directors, significant
stockholders and executives are affiliated. The leasing entity meets the criteria to be a variable interest
entity. The Company is not the primary beneficiary of the leasing entity, as the activities that are most
significant to the leasing entity’s economic performance, consisting of financing, development,
management, and sale of office facilities, are directed by another party. As such, the Company is not
required to consolidate the entity as the primary beneficiary. The lease terms would not include a residual
value guarantee, fixed-price purchase option, or similar feature that would obligate the Company to
absorb decreases in value or would entitle the Company to participate in increases in the value of the
office facilities. The Company has not and does not intend to provide financial or other support to the
leasing entity. The Company’s maximum exposure, assuming the exercise of the options, would consist
of carrying fees paid for the options, rent to be paid over the 15-year term of the leases, construction cost
overruns, and operating expenses in excess of a certain threshold. The Company’s maximum exposure
currently cannot be quantified.

Payments related to these agreements were $11,940, $5,634, and $3,729 for the years ended
December 31, 2015, 2014 and 2013, respectively. Amounts due to the related parties were $1,116 and
$1,807 as of December 31, 2015 and 2014, respectively. Amounts due to the related parties were
recorded in “Accrued Expenses” as of December 31, 2015 and $949 in “Accounts Payable” and $858
in “Accrued Expenses” as of December 31, 2014.

Related Party Travel Expenses

The Company utilizes the services of a private air transportation companies that are owned and

controlled by one of the Company’s significant stockholders and executives. Expenses related to these
companies were $127, $438 and $345 for the years ended December 31, 2015, 2014 and 2013
respectively, and consist of air travel related to the operations of the business. No amounts were due
to the related party as of December 31, 2015 and $44 were due as of December 31, 2014.

Related Party Revenues

As disclosed in Note 11, the Company entered into a Stock Purchase Agreement with Mercer, a

customer, on February 24, 2015. As a result of this transaction, Mercer became a related party by
virtue of beneficially owning more than 10% of the voting interest of the Company. At the same time,
the Company entered into an amendment of its commercial contract with Mercer. The amendment to
the commercial contract, among other things, expands certain terms and conditions of the existing
relationship between the Company and Mercer and its affiliates. Revenue from Mercer was $8,147 for
the year ended December 31, 2015 from the time they became a related party and was reflected in
“Revenues,” within the accompanying statements of operations. The amounts due from Mercer were
$2,082 as of December 31, 2015. The amount of deferred revenue associated with Mercer was $9,128
as of December 31, 2015 and was reflected in the balances of deferred revenue in the consolidated
balance sheets.

F-32

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

16. Selected Quarterly Financial Data (unaudited)

The following tables set forth selected unaudited quarterly statements of operations data for each

of the eight quarters in the years ended December 31, 2015 and 2014.

December 31,
2015

September 30,
2015

June 30,
2015

March 31,
2015

December 31,
2014 (b)

September 30,
2014

June 30,
2014

March 31,
2014

Quarter Ended

Consolidated

Statements of
Operations
Data:

Revenue . . . . . . . . $
Gross profit . . . . . .
Total operating

expenses. . . . . .
Operating loss . . .
Net loss . . . . . . . . . $
Net loss per
common
share (a) . . . . . . $

Weighted-average
common shares
outstanding—
basic and
diluted . . . . . . . .

54,340 $
23,857

45,426 $
19,161

42,708 $
19,068

42,669
20,206

$ 40,187
16,335

$ 34,200
10,845

$ 32,337
11,300

$ 30,696
11,470

34,482
(10,625)
(12,487) $

33,953
(14,792)
(16,664) $

35,468
(16,400)
(18,284) $

32,663
(12,457)
(14,649)

28,241
(11,906)
$(13,689)

28,607
(17,762)
$(18,888)

28,711
(17,411)
$(18,200)

23,294
(11,824)
$(12,402)

(0.43) $

(0.58) $

(0.64) $

(0.55)

$

(0.54)

$

(0.74)

$

(0.72)

$

(0.51)

29,120,171

28,847,493

28,633,992 26,745,444 25,569,203

25,503,194 25,200,093 24,541,359

(a) Quarterly and year-to-date computations of per share amounts are made

independently. Therefore, the sum of the per-share amounts for the quarters may not agree with
per share amounts for the year.

(b) During the fourth quarter of 2014, the Company recorded a cumulative adjustment to correct prior
period errors that related to an overstatement of amortization of certain capitalized software
costs. The impact of these items on the Company’s Consolidated Statement of Operations
decreased cost of revenue, increased gross profit, and decreased loss from operations, loss
before income taxes, and net loss by $628. The Company did not adjust the prior periods as it
concluded that such adjustments were not material to the current or prior period Consolidated
Financial Statements.

The quarterly unaudited consolidated financial statements have been prepared on the same basis

as the audited consolidated financial statements included in this report and include all adjustments,
consisting only of normal recurring adjustments, that we consider necessary for a fair presentation of
such information when read in conjunction with our annual audited consolidated financial statements
(as restated) and notes appearing in this report. The operating results for any quarter do not
necessarily indicate the results for any subsequent period or for the entire fiscal year.

17. Subsequent Events

Restricted Stock Units

During January 2016, the Company granted 31,233 restricted stock units to employees with an
aggregate grant date fair value of $1,091. These restricted stock units generally vest in equal annual
installments generally over 4 years from the grant date. The Company amortizes the fair value of the
stock subject to the restricted stock units at the time of grant on a straight-line basis over the period of
vesting.

F-33

BENEFITFOCUS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share data)

Additionally, the Company granted 237,562 performance restricted stock units to management

with an aggregate grant date fair value of $7,335. Vesting is contingent upon meeting various financial
targets to support growth initiatives. These awards vest on December 31, 2017. The actual number of
shares issued upon vesting could range from 0% to 100%.

Financing and Capital Leases Obligations

In January 2016, the Company entered into a financing agreement with a 2-year term for data
processing equipment and software and support. The total payments under the agreement are $1,885,
including a down payment of $356. Related to this agreement, the Company recorded property and
equipment and other assets in the amount of $1,781.

Revolving Line of Credit

In January 2016, the Company repaid $25,000 that was previously borrowed under the Senior

Revolver.

F-34

Schedule II—Valuation and Qualifying Accounts (in thousands)

Balance at
Beginning
of Period

Additions
Charged To
Expense

Additions
Charged
Against
Revenue

Deductions

Balance
at End of
Period

Allowance for doubtful accounts and returns:
Year Ended December 31, 2015 . . . . . . . .
Year Ended December 31, 2014 . . . . . . . .
Year Ended December 31, 2013 . . . . . . . .

$ 1,663
810
$
900
$

$
$
$

22
94
(22)

$7,646
$4,585
$2,315

$ (6,746)
$ (3,826)
$ (2,383)

$2,585
$1,663
$ 810

Balance at
Beginning
of Period

Additions
Charged To
Costs and

Expenses (1) Deductions

Balance
at End of
Period

Deferred tax asset valuation allowance:

Year Ended December 31, 2015 . . . . . . . .
Year Ended December 31, 2014 . . . . . . . .
Year Ended December 31, 2013 . . . . . . . .

$58,969
$34,422
$24,231

$26,479
$24,547
$10,191

$ —
$ —
$ —

$85,448
$58,969
$34,422

(1)

Increase in valuation allowance is related to the generation of net operating losses and other
deferred tax assets.

F-35

EXHIBIT INDEX

Exhibit Title

Form

File

Exhibit

Filing Date

Incorporated by Reference
(Unless Otherwise Indicated)

Agreement and Plan of Merger,
dated August 29, 2013 by and
among Benefitfocus.com, Inc.,
Benefitfocus, Inc., and
Benefitfocus Mergeco, Inc.

Restated Certificate of
Incorporation of Benefitfocus,
Inc.

Amended and Restated Bylaws
of Benefitfocus, Inc.

Specimen Certificate for
Common Stock.

Form of Second Amended and
Restated Investors’ Rights
Agreement, dated
2013, by and among
Benefitfocus, Inc. and certain
stockholders named therein.

,

First Amendment to Second
Amended and Restated
Investors’ Rights Agreement,
dated February 24, 2015, by
and among Benefitfocus, Inc.
and certain stockholders
named therein.

Warrant for the Purchase of
Shares of Common Stock of
Benefitfocus, Inc. issued
February 24, 2015.

Form of Second Amended and
Restated Voting Agreement,
dated
, 2013, by
and among Benefitfocus, Inc.,
and certain stockholders
named therein.

Amended and Restated 2000
Stock Option Plan.#

2012 Stock Plan, as
amended.#

Form of Grant Notice and
Stock Option Agreement under
the Amended and Restated
2000 Stock Option Plan.#

Form of Grant Notice and
Stock Option Agreement under
the 2012 Stock Plan, as
amended.#

Form of Management Incentive
Bonus Program.#

S-1/A 333-190610

2.1 September 5, 2013

10-Q

— 3.1.3 November 12, 2013

S-1/A 333-190610

3.2 September 5, 2013

S-1/A 333-190610

4.1 September 5, 2013

S-1/A 333-190610

4.3 September 16, 2013

10-K

— 4.3.1

February 27, 2015

10-K

—

4.5

February 27, 2015

S-1/A 333-190610

10.2 September 5, 2013

S-1 333-190610

10.3

August 14, 2013

DEF 14A

April 25, 2014

S-1 333-190610

10.5

August 14, 2013

S-1 333-190610

10.6

August 14, 2013

S-1 333-190610

10.7

August 14, 2013

Exhibit
Number

2.1

3.1.3

3.2

4.1

4.3

4.3.1

4.5

10.2

10.3

10.4

10.5

10.6

10.7

Exhibit
Number

10.7.1

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

Exhibit Title

Form

File

Exhibit

Filing Date

Benefitfocus, Inc. Management
Incentive Bonus Program.#

DEF 14A

April 25, 2014

Incorporated by Reference
(Unless Otherwise Indicated)

Employment Agreement, dated
January 19, 2007, by and
between Benefitfocus.com, Inc.
and Mason R. Holland, Jr.#

Employment Agreement, dated
January 19, 2007, by and
between Benefitfocus.com, Inc.
and Shawn A. Jenkins.#

Employment Agreement, dated
November 16, 2011, by and
between Benefitfocus.com, Inc.
and Milton A. Alpern.#

Form of Employment
Agreement.#

Form of Indemnification
Agreement.#

Lease between Daniel Island
Executive Center, LLC and
Benefitfocus.com, Inc., dated
as of January 1, 2009, as
amended.

Lease between Daniel Island
Executive Center, LLC and
Benefitfocus.com, Inc., dated
as of May 31, 2005.

Master Business Agreement
between Aetna Life Insurance
Company and
Benefitfocus.com, Inc., dated
as of November 28, 2006.†

Lease between DIEC II, LLC
and Benefitfocus.com, Inc.,
dated as of December 13,
2013.

Securities Purchase
Agreement, dated as of
February 24, 2015, by and
among Benefitfocus, Inc. and
Mercer LLC.

S-1 333-190610

10.8

August 14, 2013

S-1 333-190610

10.9

August 14, 2013

S-1 333-190610

10.10

August 14, 2013

S-1 333-190610

10.11

August 14, 2013

S-1 333-190610

10.12

August 14, 2013

S-1 333-190610

10.13

August 14, 2013

S-1 333-190610

10.14

August 14, 2013

S-1 333-190610

10.15

August 14, 2013

10-K

— 10.19

March 21, 2014

10-K

— 10.20

February 27, 2015

Exhibit
Number

10.18

10.19

10.20

10.21

10.22

Exhibit Title

Form

File

Exhibit

Filing Date

Incorporated by Reference
(Unless Otherwise Indicated)

10-K

— 10.21

February 27, 2015

8-K

— 10.22

April 8, 2015

10-Q

— 10.23

May 6, 2015

10-Q

— 10.24

May 6, 2015

8-K

— 10.25

June 16, 2015

Right of First Offer Agreement,
dated as of February 24, 2015,
by and among Benefitfocus,
Inc., Mercer LLC, GS Capital
Partners VI Parallel, L.P., GS
Capital Partners VI GmbH &
Co. KG, GS Capital Partners VI
Fund, L.P., GS Capital
Partners VI Offshore Fund,
L.P., Oak Investment Partners
XII, Limited Partnership and
certain stockholders named
therein.

Employment Agreement, dated
June 25, 2014, by and between
Benefitfocus.com, Inc. and Ray
August.#

Senior Secured Revolving
Credit Facility, dated as of
February 20, 2015, among
Benefitfocus, Inc.,
Benefitfocus.com, Inc., Benefit
Informatics, Inc., BenefitStore,
Inc., several lenders, Silicon
Valley Bank, as administrative
agent issuing lender and
swingline lender and Comerica
Bank, as documentation agent.

Guarantee and Collateral
Agreement, dated as of
February 20, 2015, made by
Benefitfocus, Inc.,
Benefitfocus.com, Inc., Benefit
Informatics, Inc., BenefitStore,
Inc., and other grantors, in
favor of Silicon Valley Bank, as
administrative agent.

First Amendment Agreement,
dated as of June 16, 2015, by
and among Benefitfocus, Inc.,
Benefitfocus.com, Inc., Benefit
Informatics, Inc., BenefitStore,
Inc., several banks and other
financial institutions or entities
and Silicon Valley Bank, as
administrative agent and
collateral agent for lenders.

Exhibit
Number

10.23

10.24

21.1

23.1

31.1

31.2

32.1

101.INS

101.SCH

101.CAL

101.DEF

101.LAB

101.PRE

Exhibit Title

Form

File

Exhibit

Filing Date

Incorporated by Reference
(Unless Otherwise Indicated)

Second Amendment
Agreement, dated as of
December 18, 2015, by and
among Benefitfocus, Inc.,
Benefitfocus.com, Inc., Benefit
Informatics, Inc., BenefitStore,
Inc., several banks and other
financial institutions or entities
and Silicon Valley Bank, as
administrative agent and
collateral agent for lenders.

Separation, Release and
Consulting Agreement, dated
as of December 21, 2015, by
and between Milton A. Alpern
and Benefitfocus.com, Inc.#

List of Subsidiaries of
Registrant.

Consent of Ernst & Young LLP.

Certification of the Chief
Executive Officer pursuant to
Section 302 of the Sarbanes-
Oxley Act of 2002.

Certification of the Chief
Financial Officer pursuant to
Section 302 of the Sarbanes-
Oxley Act of 2002.

Certification of the Chief
Executive Officer, and the
Chief Financial Officer
pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002.

XBRL Instance Document.

XBRL Taxonomy Extension
Schema Document.

XBRL Taxonomy Extension
Calculation Linkbase
Document.

XBRL Taxonomy Extension
Definition Linkbase Document.

XBRL Taxonomy Extension
Label Linkbase Document.

XBRL Taxonomy Extension
Presentation Linkbase
Document.

—

—

—

Filed herewith

—

—

—

—

—

—

—

—

—

—

—

—

—

—

Filed herewith

—

—

—

—

—

—

Filed herewith

Filed herewith

Filed herewith

—

—

Filed herewith

—

—

Filed herewith

—

—

—

—

—

—

—

—

—

—

—

—

Filed herewith

Filed herewith

Filed herewith

Filed herewith

Filed herewith

Filed herewith

#
†

Management contract or compensatory plan.
The registrant has received confidential treatment with respect to portions of this exhibit. Those
portions have been omitted from the exhibit and filed separately with the U.S. Securities and
Exchange Commission.

SECOND AMENDMENT AGREEMENT  

Exhibit 10.23 

This Second Amendment Agreement (this “Amendment”) is entered into this 18th day of December, 2015, by and among 
BENEFITFOCUS, INC., a Delaware corporation (the “Parent”), BENEFITFOCUS.COM, INC., a South Carolina corporation 
(“Benefitfocus.com”), BENEFIT INFORMATICS, INC., a Delaware corporation (“Benefit Informatics”), and 
BENEFITSTORE, INC., a South Carolina corporation (“BenefitStore”, and together with the Parent, Benefitfocus.com and Benefit 
Informatics, each individually, a “Borrower”, and collectively, the “Borrowers”), the several banks and other financial institutions 
or entities party hereto (each a “Lender” and, collectively, the “Lenders”), and SILICON VALLEY BANK, as administrative agent 
and collateral agent for the Lenders (in such capacity, the “Administrative Agent”).  

RECITALS  

A. The Borrowers, the Lenders and the Administrative Agent have entered into that certain Credit Agreement dated as of 
February 20, 2015, as amended pursuant to that certain First Amendment Agreement dated June 16, 2015 (as amended and as the 
same may from time to time be further amended, modified, supplemented or restated, the “Credit Agreement”), pursuant to which 
the Lenders have extended credit to the Borrowers for the purposes permitted in the Credit Agreement.  

B. The Borrowers and the Required Lenders desire to amend the Credit Agreement as set forth herein.  

C. The Required Lenders have agreed to so amend certain provisions of the Credit Agreement, but only to the extent, in 
accordance with the terms, subject to the conditions and in reliance upon the representations and warranties set forth below.  

AGREEMENT  

Now, THEREFORE, in consideration of the foregoing recitals and other good and valuable consideration, the receipt and adequacy 

of which is hereby acknowledged, and intending to be legally bound, the parties hereto agree as follows:  

1. Definitions. Capitalized terms used but not defined in this Amendment shall have the meanings given to them in the Credit 

Agreement.  

2. Amendments to Credit Agreement.  

2.1 Section 7.1 (Financial Covenants),  

(a) Section 7.1(b) of the Credit Agreement (Minimum Consolidated EBITDA) is hereby amended by deleting 

“($14,500,000)” appearing in the fourth line of the grid set forth therein for the quarter ending December 31, 2015, and by 
substituting “($16,500,000)” in its stead. 

(b) Section 7.7 of the Credit Agreement (Consolidated Capital Expenditures) is hereby amended by deleting 

“$13,500,000” appearing in the first line of the grid set forth therein for the 2015 fiscal year, and by substituting “$16,500,000” in its 
stead.  

3. Limitation of Amendment.  

3.1 The amendments set forth in Section 2, above, are effective for the purposes set forth herein and shall be limited 
precisely as written and shall not be deemed to (a) be a consent to any amendment, waiver or modification of any other term or 
condition of any Loan Document, or (b) otherwise prejudice any right or remedy which the Administrative Agent or the Lenders may 
now have or may have in the future under or in connection with any Loan Document.  

3.2 This Amendment shall be construed in connection with and as part of the Loan Documents and all terms, conditions, 

representations, warranties, covenants and agreements set forth in the Loan Documents, except as herein amended, are hereby ratified 
and confirmed and shall remain in full force and effect.  

4. Representations and Warranties. To induce the Administrative Agent and the Required Lenders to enter into this 

Amendment, the Borrowers hereby represent and warrant as follows:  

4.1 Immediately after giving effect to this Amendment (a) the representations and warranties contained in the Loan 

Documents are true, accurate and complete in all material respects as of the date hereof (except to the extent such representations and 
warranties relate to an earlier date, in which case they are true and correct as of such date), and (b) no Event of Default has occurred 
and is continuing;  

4.2 Each Borrower have the power and authority to execute and deliver this Amendment and to perform its obligations 

under the Credit Agreement, as amended by this Amendment;  

4.3 The organizational documents of the Borrowers previously delivered remain true, accurate and complete and have not 

been amended, supplemented or restated and are and continue to be in full force and effect;  

4.4 The execution and delivery by each Borrower of this Amendment and the performance by such Borrower of its 

obligations under the Credit Agreement, as amended by this Amendment, have been duly authorized;  

4.5 The execution and delivery by each Borrower of this Amendment and the performance by each Borrower of its 

obligations under the Credit Agreement, as amended by this Amendment, do not and will not contravene (a) any law or regulation 
binding on or affecting such Borrower, (b) any contractual restriction with a Person binding on such Borrower, (c) any order, 
judgment or decree of any court or other governmental or public body or authority, or subdivision thereof, binding on such Borrower, 
or (d) the organizational documents of such Borrower;  

2 

  
4.6 The execution and delivery by each Borrower of this Amendment and the performance by such Borrower of its 
obligations under the Credit Agreement, as amended by this Amendment, do not require any order, consent, approval, license, 
authorization or validation of, or filing, recording or registration with, or exemption by any governmental or public body or authority, 
or subdivision thereof, binding on such Borrower, except as already has been obtained or made; and  

4.7 This Amendment has been duly executed and delivered by each Borrower and is the binding obligation of such 

Borrower, enforceable against such Borrower in accordance with its terms, except as such enforceability may be limited by 
bankruptcy, insolvency, reorganization, liquidation, moratorium or other similar laws of general application and equitable principles 
relating to or affecting creditors’ rights.  

5. No Defenses of Borrowers. Each Borrower hereby acknowledges and agrees that such Borrower has no offsets, defenses, 
claims, or counterclaims against the Administrative Agent or any Lender with respect to the Obligations, or otherwise, and that if 
such Borrower now has, or ever did have, any offsets, defenses, claims, or counterclaims against the Administrative Agent or any 
Lender, whether known or unknown, at law or in equity, all of them are hereby expressly WAIVED and such Borrower hereby 
RELEASES the Administrative Agent and each Lender from any liability thereunder.  

6. Integration. This Amendment and the Loan Documents represent the entire agreement about this subject matter and 

supersede prior negotiations or agreements. All prior agreements, understandings, representations, warranties, and negotiations 
between the parties about the subject matter of this Amendment and the Loan Documents merge into this Amendment and the Loan 
Documents.  

7. Counterparts. This Amendment may be executed in any number of counterparts and all of such counterparts taken together 

shall be deemed to constitute one and the same instrument.  

8. Effectiveness. This Amendment shall be deemed effective upon the due execution and delivery to the Administrative Agent 

by each party hereto.  

[Signature page follows.]  

3 

  
IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be duly executed and delivered as of the date first 

written above.  

BORROWERS:  

BENEFITFOCUS.COM, INC.

BENEFITFOCUS, INC.

  /s/ Milton A. Alpern

By:
Name:  MILTON A. ALPERN
Title:   CHIEF FINANCIAL OFFICER

/s/ Milton A. Alpern

By:
Name: MILTON A. ALPERN
Title: CHIEF FINANCIAL OFFICER

BENEFIT INFORMATICS, INC.

BENEFITSTORE, INC.

  /s/ Milton A. Alpern

By:
Name:  MILTON A. ALPERN
Title:   CHIEF FINANCIAL OFFICER

/s/ Milton A. Alpern

By:
Name: MILTON A. ALPERN
Title: CHIEF FINANCIAL OFFICER

4 

  
  
  
SILICON VALLEY BANK, as Administrative Agent and as a Lender 

 /s/ Steve Lyons

By:
Name:  Steve Lyons
Title:
 VP

COMERICA BANK, as a Lender  

 /s/ John Binetti

By:
Name:  John Binetti
Title:
 SVP

PACIFIC WESTERN BANK, as a Lender  

 /s/ Adam Glick

By:
Name:  Adam Glick
Title:

 Senior Vice President

5 

  
  
  
  
Exhibit 10.24 

SEPARATION, RELEASE AND CONSULTING AGREEMENT  

This SEPARATION, RELEASE AND CONSULTING AGREEMENT (the “Agreement”) is made and entered into this 21st day 

of December, 2015 by and between Milton A. Alpern, a citizen and resident of South Carolina (hereinafter “Executive”) and 
Benefitfocus.com, Inc., a South Carolina corporation (the “Company”).  

WHEREAS, Executive has been employed by the Company as its Chief Financial Officer; and  

WHEREAS, in connection with his employment with the Company, Executive executed an Employment Agreement dated on or 

about November 16, 2011 (the “Employment Agreement”); and  

WHEREAS, Executive has decided to retire from the Company, effective as of March 31, 2016; and  

WHEREAS, the Company has agreed to provide Executive with certain separation benefits, in exchange for which Executive 

will provide temporary consulting services to the Company; and  

WHEREAS, the parties intend that this Agreement will set out the terms of Executive’s separation from his employment, the 
general release of the Company by Executive and the terms of Executive’s separation benefits and consulting arrangement with the 
Company;  

NOW, THEREFORE, in consideration of the promises and the mutual covenants herein contained, and for other good and 

valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows:  

1. Termination of Employment. Effective as of March 31, 2016 (the “Retirement Date”), Executive’s employment with the 
Company is terminated. Executive will receive his regular base salary for his work through the Retirement Date and will remain 
eligible for his annual management bonus for 2015 as well as any 2016 bonus earned, on a prorated basis, through the Retirement 
Date (all minus applicable federal, state and local payroll taxes, and other withholdings required by law or properly requested by 
Executive). Except as expressly provided herein or required by applicable law, after the Retirement Date, Executive will be entitled to 
no further compensation or employee benefits from the Company.  

2. Separation Benefits. Collectively, the payments and benefits set out below are referred to in this Agreement as the 

“Separation Benefits”:  

a. Separation Pay. In consideration of Executive’s execution of this Agreement, the Company will continue to pay 

Executive his regular base salary, minus applicable federal, state and local payroll taxes, and other withholdings required by law, for 
the period from April 1, 2016 through April 1, 2017 (the “Consulting Period”), payable in accordance with the Company’s regular 
payroll procedures.  

b. Benefits. If Executive properly and timely elects to continue health and vision insurance benefits under COBRA 

following the Retirement Date, the Company will continue to pay the employer-paid portion of his COBRA premiums (i.e. at the 
same percentage and terms as paid by the Company as of the date of termination of employment) for continuation coverage for 
Executive (and, if they were covered as of the Retirement Date, for Executive’s spouse and any eligible dependents) through the 
Consulting Period; provided, however, the Company has the right to discontinue the payment of the premium and pay to the 
Executive a lump sum amount equal to the employer-paid portion of the current COBRA premium times the number of months 
remaining in the Consulting Period if the Company determines that continued payment of the employer-paid portion of the COBRA 
premiums is discriminatory under Sections 105(h) and 9815(a)(1) of the Internal Revenue Code. To the extent such health and vision 
coverage is continued, the Executive shall pay Executive’s portion of any costs of continuation consistent with the Company’s past 
practices.  

c. Equity. During the Consulting Period, all unvested equity (including, but not limited to, unvested options, shares of 

restricted stock, and restricted stock units) granted to Executive by the Company will continue to vest in accordance with such grants 
and the Company stock plan pursuant to which they were granted.  

3. Consulting Arrangement. In consideration of Executive’s receipt of the Separation Benefits, during the Consulting Period, 
Executive agrees to make himself available to render, and to render to the Company at the request of the Chief Executive Officer 
and/or the President, consulting services (the “Consulting Services”). The Company will also pay all necessary and reasonable 
expenses incurred by Executive directly related to the business of the Company, provided Executive complies with the Company’s 
policies and procedures for reimbursement or advance of business expenses established by the Company. Otherwise, Executive 
hereby acknowledges and agrees that he will not receive any additional compensation for the Consulting Services other than the 
Separation Benefits. Executive hereby acknowledges and agrees that, during the Consulting Period, Executive will be an independent 
contractor and not an employee of the Company for any purpose. Executive hereby agrees to indemnify, defend and hold harmless the 
Company, its officers, directors, employees, agents and shareholders, from and against any and all claims, actions, proceedings, 
liabilities or losses including, without limitation, reasonable attorneys’ fees, arising from or based on the Fair Labor Standards Act, 
workers’ compensation laws, the Internal Revenue Code or any other federal, state or local law in connection with Executive’s 
providing the Consulting Services to the Company pursuant to this Agreement.  

4. Release of Claims. In exchange for the Company’s providing Executive with the Separation Benefits and consulting 
arrangement described above, by signing this Agreement, Executive releases and forever discharges the Company, as well as its 
parent companies, affiliates, subsidiaries, divisions, officers, directors, stockholders, employees, agents, representatives, attorneys, 
lessors, lessees, licensors and licensees, and their respective successors, assigns, heirs, executors and administrators (collectively, the 
“Company Parties”), from any and all claims, demands, and causes of action of every kind and nature, whether known or unknown, 
direct or indirect, accrued, contingent or potential, which Executive ever had or now has, including but not limited to any claims 
arising out of or related to his employment with  

the Company and the termination thereof (except where and to the extent that such a release is expressly prohibited or made void by 
law). The release includes, without limitation, Executive’s release of the Company and the Company Parties from any claims for lost 
wages or benefits, stock options, restricted stock, restricted stock units, compensatory damages, punitive damages, attorneys’ fees and 
costs, equitable relief or any other form of damages or relief. In addition, this release is meant to release the Company and the 
Company Parties from all common law claims, including claims in contract or tort, including, without limitation, claims for breach of 
contract, wrongful or constructive discharge, intentional or negligent infliction of emotional distress, misrepresentation, tortious 
interference with contract or prospective economic advantage, invasion of privacy, defamation, negligence or breach of any covenant 
of good faith and fair dealing. Executive also specifically and forever releases the Company and the Company Parties (except where 
and to the extent that such a release is expressly prohibited or made void by law) from: all claims under South Carolina laws 
prohibiting discrimination, harassment and retaliation, including but not limited to the South Carolina Human Affairs Law and all 
similar state and local laws; all claims under laws governing the payment of wages or protection of workers seeking payment for 
work performed and any other federal, state or local statutory and/or common laws governing the payment of wages; and/or and all 
claims under federal law based on unlawful employment discrimination, harassment or retaliation, including, but not limited to, 
claims for violation of Title VII of the Civil Rights Act, the Americans with Disabilities Act, the Genetic Information and 
Discrimination Act, and the Federal Age Discrimination In Employment Act (29 U.S.C. § 621 et. seq.)  

Executive hereby acknowledges that this release applies both to known and unknown claims that may exist between Executive 
and the Company and the Company Parties. Executive expressly waives and relinquishes all rights and benefits which he may have 
under any state or federal statute or common law principle that would otherwise limit the effect of this Agreement to claims known or 
suspected prior to the date he executes this Agreement, and does so understanding and acknowledging the significance and 
consequences of such specific waiver. Provided, however, that nothing in this Agreement extinguishes any claims Executive may 
have against the Company for breach of this Agreement.  

5. No Admissions. Executive understands, acknowledges and agrees that the release set out above in Section 4 is a final 

compromise of potential claims, and is not an admission by the Company that any such claims exist or that the Company or the 
Company Parties are liable for any such claims. Unless prohibited by applicable law or regulation, Executive further agrees not to 
hereafter, directly or indirectly, sue, assist in or be a voluntary party to any litigation against Company or any one or more of the 
Company Parties for any claims relating to events occurring prior to or simultaneously with the execution of this Agreement.  

Notwithstanding the foregoing, nothing in this Agreement prohibits Executive from filing a charge with, or participating in any 
investigation or proceeding conducted by, the U.S. Equal Employment Opportunity Commission or a comparable state or federal fair 
employment practices agency; provided, however, that this Agreement fully and finally resolves all monetary matters between 
Executive and the Company and the Company Parties, and by signing this Agreement, Executive acknowledges that he is waiving 
any right to monetary damages, attorneys’ fees and/or costs related to or arising from any such charge, complaint or lawsuit filed by 
Executive or on Executive’s behalf, individually or collectively. 

6. Cooperation. By signing this Agreement, Executive promises and agrees, at all times after the Retirement Date, to cooperate 

fully with the Company and its officers, directors, employees, agents and legal counsel in connection with any claim, complaint, 
charge, suit or action previously or hereafter asserted or filed by or against the Company or any of the Company Parties which relates 
to, arises out of or is connected directly or indirectly with (i) Executive’s employment with the Company, (ii) any other relationship 
or dealings between Executive and the Company or any of the Company Parties, or (iii) any other matter relating to the Company or 
any of the Company Parties. Executive’s cooperation with the Company shall continue throughout the pendency of any such claim, 
complaint, charge, suit or action. Further, Executive promises and agrees that, in the event he is subject to a valid and enforceable 
subpoena or court order which compels his testimony at a trial, hearing or deposition concerning his relationship with the Company 
or any other matter relating to the Company or any of the Company Parties, he will provide reasonable and prompt notice to the 
Company of this fact and cooperate fully with the Company prior to and during his testimony, to the maximum extent possible, 
consistent with his obligation to provide truthful testimony. Executive further agrees that, in the event he is named as a defendant in a 
legal proceeding resulting from, arising out of, or connected directly or indirectly with Executive’s employment with the Company, 
or any act, omission or conduct occurring during Executive’s employment with the Company, he will provide reasonable and prompt 
notice of this fact to the Company. The Company agrees to reimburse Executive for reasonable out-of-pocket expenses as reasonably 
required for such cooperation and consultation. The Company agrees that it will take no adverse action against Executive for truthful 
statements and testimony and that it will not seek to obtain any testimony or evidence that is not truthful and that it will not 
improperly seek to influence or modify any testimony of Executive.  

7. Return of Property. Following the Consulting Period, or earlier as deemed by the Company, Executive shall return all 
property of the Company in his possession, including, without limitation, any Company credit cards, Company-owned equipment, 
and all originals and any copies of all disks, tapes, files, correspondence, data, notes and other documents pertaining to the 
Company’s proprietary products, customers and business and Confidential Information as defined in the Employment Agreement. 
Such property shall be in the same condition as when provided to Executive, reasonable wear and tear excepted.  

8. Confidentiality and Restrictive Covenants. Executive hereby acknowledges and agrees that his post-employment duties and 

obligations under the Employment Agreement will remain in full force and effect in accordance with such terms, and that a breach of 
the Employment Agreement will also constitute a breach of this present Agreement.  

9. No Disparagement. Executive agrees that he will not denigrate, defame, disparage or cast aspersions upon the Company, its 

management, products, services, business and manner of doing business, and that he will use his reasonable best efforts to prevent 
any member of his immediate family from engaging in any such activity. 

10. SECTION 409A.  

a. The Parties hereby acknowledge and agree that all benefits or payments provided by the Company to Executive pursuant 
to this Agreement are intended either to be exempt from Section 409A of the Code, or to be in compliance with Section 409A, and the
Agreement shall be interpreted to the greatest extent possible to be so exempt or in compliance. If there is an ambiguity in the 
language of the Agreement, or if Section 409A guidance indicates that a change to the Agreement is required or desirable to achieve 
exemption or compliance with Section 409A, Company and Executive agree to attempt to renegotiate in good faith to clarify the 
ambiguity or make such change.  

b. If any severance or other payments that are required by the Agreement are to be paid in a series of installment payments, 

each individual payment in the series shall be considered a separate payment for purposes of Section 409A.  

c. If any severance compensation or other benefit provided to Executive pursuant to this Agreement that constitutes 

“nonqualified deferred compensation” within the meaning of Section 409A is considered to be paid on account of “separation from 
service” within the meaning of Section 409A, and Executive is a “specified employee” within the meaning of Section 409A, no 
payments of any of such severance or other benefit shall made for six (6) months plus one (1) day after the “separation from 
service” (the “New Payment Date”). The aggregate of any such payments that would have otherwise been paid during the period 
between the “separation from service” and the New Payment Date shall be paid to the Executive in a lump sum on the New Payment 
Date.  

11. Relief and Enforcement. Executive understands and agrees that, in addition to any other remedies that the Company (or the 
Company Parties) has at law or in equity, upon any breach of this Agreement by Executive, Executive agrees that the Company may 
immediately terminate the consulting arrangement provided for in Section 3 of this Agreement and cease providing any or all of the 
Separation Benefits and/or seek recovery of Separation Benefits that have been paid to him pursuant to Section 2, above. Executive 
also understands and agrees that if he violates the terms of Sections 6, 7, 8 or 9 of this Agreement, Executive will cause injury to the 
Company and/or one or more of the Company Parties) that will be difficult to quantify or repair, so that the Company (and/or the 
Company Parties) will have no adequate remedy at law. Accordingly, Executive agree that if he violates Sections 6, 7, 8 or 9 of this 
Agreement, the Company (or the Company Parties) will be entitled as a matter of right to obtain an injunction from a court of law, 
restraining Executive from any further violation of this Agreement. The right to an injunction is in addition to any other remedies that 
the Company (or the Company Parties) has at law or in equity.  

12. Assignment. This Agreement may not be assigned by Executive without the prior written consent of the Company. The 

Company shall have the right to assign this Agreement to its successors and assigns in connection with a change in control or 
business transaction requiring a general assignment, and all covenants and agreements hereunder shall inure to the benefit of and be 
enforceable by said successors or assigns. The term “Company” shall include any of the Company’s subsidiaries, subdivisions or 
affiliates.  

13. No Modifications; Governing Law; Entire Agreement. This Agreement cannot be changed or terminated orally, and no 
modification or waiver of any of the provisions of this Agreement is effective unless in writing and signed by all of the parties hereto. 
The parties agree that this Agreement is to be governed by and construed in accordance with the laws of the State of South Carolina. 
This Agreement, and the surviving provisions of the Employment Agreement, set forth the entire and fully integrated understanding 
between the parties, and there are no representations, warranties, covenants or understandings, oral or otherwise, that are not 
expressly set out therein.  

14. Right to Revoke. ONCE SIGNED BY EXECUTIVE, THIS AGREEMENT IS REVOCABLE IN WRITING FOR A 

PERIOD OF SEVEN (7) DAYS (THE “REVOCATION PERIOD”). IN ORDER TO REVOKE HIS ACCEPTANCE OF THIS 
AGREEMENT, EXECUTIVE MUST DELIVER WRITTEN NOTICE TO PARIS CAVIC, VICE PRESIDENT AND GENERAL 
COUNSEL OF THE COMPANY, AND SUCH WRITTEN NOTICE MUST ACTUALLY BE RECEIVED WITH THE 
SEVEN (7) DAY REVOCATION PERIOD.  

15. Voluntary Execution. By signing below, Executive acknowledges that he has read this Agreement, that he understands its 

contents and that he has relied upon or had the opportunity to seek the legal advice of his attorney, who is the attorney of his own 
choosing.  

EXECUTIVE HEREBY ACKNOWLEDGES THAT HE HAS BEEN GIVEN A PERIOD OF AT LEAST TWENTY-ONE 
(21) DAYS TO CONSIDER WHETHER TO EXECUTE THIS AGREEMENT. EXECUTIVE ALSO ACKNOWLEDGES THAT 
HE IS HEREBY ADVISED BY THE COMPANY IN WRITING TO CONSULT WITH AN ATTORNEY BEFORE SIGNING 
THIS AGREEMENT.  

[Signature page follows.] 

IN WITNESS WHEREOF, each of the parties hereto acknowledges having read and understood the contents and effect of this 

Agreement and has executed this Agreement freely and with full authority duly given, all as of the date first above written.  

THE COMPANY:

BENEFITFOCUS.COM, INC.

By: /s/ Mason R. Holland

(SEAL)

Name: Mason R. Holland Jr.
Title: Executive Chairman

EXECUTIVE:

/s/ Milton A. Alpern
Milton A. Alpern

(SEAL)

  
  
Benefitfocus, Inc.,
A Delaware corporation
List of subsidiaries

Exhibit 21.1

• Benefitfocus.com, Inc.

• BenefitStore, Inc.

EXHIBIT 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in the following registration statements:

(1) Registration Statement (Form S-3 No. 333-208801) of Benefitfocus, Inc., and
(2) Registration Statement (Form S-8 No. 333-192278) of Benefitfocus, Inc. pertaining to the 2012 Stock
Plan, as amended, and the Amended and Restated 2000 Stock Option Plan of Benefitfocus, Inc.,

of our report dated February 25, 2016, with respect to the consolidated financial statements and schedule of
Benefitfocus, Inc. included in this Annual Report (Form 10-K) for the year ended December 31, 2015.

Raleigh, North Carolina
February 25, 2016

/s/ Ernst & Young LLP

CERTIFICATION PURSUANT TO
SECTION 302 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.1

I, Shawn A. Jenkins, certify that:

1. I have reviewed this Annual Report on Form 10-K of Benefitfocus, Inc. (the registrant);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to state a material fact necessary to make the statements made, in light of the circumstances under
which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this
report, fairly present in all material respects the financial condition, results of operations and cash flows
of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining
disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and

procedures to be designed under our supervision, to ensure that material information relating to
the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over

financial reporting to be designed under our supervision, to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures,
as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in
the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation
of internal control over financial reporting, to the registrant’s auditors and the audit committee of the
registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control

over financial reporting which are reasonably likely to adversely affect the registrant’s ability to
record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

Date: February 25, 2016

/s/ Shawn A. Jenkins
Shawn A. Jenkins
Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION PURSUANT TO
SECTION 302 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.2

I, Milton A. Alpern, certify that:

1. I have reviewed this Annual Report on Form 10-K of Benefitfocus, Inc. (the registrant);

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit
to state a material fact necessary to make the statements made, in light of the circumstances under
which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this
report, fairly present in all material respects the financial condition, results of operations and cash flows
of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining
disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and
internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and

procedures to be designed under our supervision, to ensure that material information relating to
the registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over

financial reporting to be designed under our supervision, to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented
in this report our conclusions about the effectiveness of the disclosure controls and procedures,
as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in
the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation
of internal control over financial reporting, to the registrant’s auditors and the audit committee of the
registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control

over financial reporting which are reasonably likely to adversely affect the registrant’s ability to
record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

Date: February 25, 2016

/s/ Milton A. Alpern
Milton A. Alpern
Chief Financial Officer
(Principal Financial Officer)

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In accordance with 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002, Shawn A. Jenkins, Chief Executive Officer of Benefitfocus, Inc. (the “registrant”), and Milton A.
Alpern, Chief Financial Officer of the registrant, each hereby certifies that, to the best of their
knowledge:

1. The registrant’s Annual Report on Form 10-K for the year ended December 31, 2015, to which this
Certification is attached as Exhibit 32.1 (the “Report”), fully complies with the requirements of Section
13(a) or Section 15(d) of the Securities Exchange Act of 1934, as amended; and

2. The information contained in the Report fairly presents, in all material respects, the financial
condition of the registrant at the end of the period covered by the Report and results of operations of
the registrant for the periods covered by the Report.

Date: February 25, 2016

/s/ Shawn A. Jenkins
Shawn A. Jenkins
Chief Executive Officer
(Principal Executive Officer)

/s/ Milton A. Alpern
Milton A. Alpern
Chief Financial Officer
(Principal Financial Officer)