Quarterlytics / Basic Materials / Chemicals / Braskem S.A.

Braskem S.A.

bak · NYSE Basic Materials
Claim this profile
Ticker bak
Exchange NYSE
Sector Basic Materials
Industry Chemicals
Employees 8569
← All annual reports
FY2014 Annual Report · Braskem S.A.
Sign in to download
Loading PDF…
2014 Annual Report

Profile 
Message from the Business Leader 
Odebrecht Entrepreneurial Technology (TEO) 
Chemical and Petrochemical Industry 
Business Strategy 

Sustainable Development 

Global Company 
  Value Generation 

  Chemicals and Plastics: Essential for a Better Life 

Corporate Governance 
Ethics and Integrity 

Business Growth 
New Fronts 
  Markets and Production 
Braskem Idesa 

Products 
LCA 
Innovation 
Strengthening Clients 

PICPlast 

  Visio 

Economic Management 
Economic and Financial Results 
Operational Results 

Basic Petrochemicals 
Polyolefins (PE and PP) – Brazil 
Renewables 

  Vinyls 
  United States and Europe 
Suppliers 
  Management of Main Supplier Categories 
Government 

03
04
08
09
11
14
20
23
27
31 
38

40
41 
42
44
50
54
55
60
61
63

64
65
68
69
73
75
77
79
81
83
86

Social and Environmental Management 
Team Members 

Recruitment and Selection 
Training and Development 
Team Members’ Profile 
Remuneration 
Performance and Career Management 

HES 
  Management 

Safety 
  Health and Safety at Work 

Process Safety 
Product safety 

Environment 
  Waste 
  Water: Use and Discharge 

Energy and Climate Change 
Social and Environmental Protection 

Communities 

Investment 
Projects 

Collaborative Initiative and Voluntary Commitments 

About This Report 
Base and Scope 
  Assurance Report 
Macro-Objectives of Sustainable Development 
Key Indicators 
  Distinctions 
Index   
  GRI Index 
  Global Compact 
Glossary and Acronyms 
Corporate Information 

Credits 

Appendices 

89
90
91
92
94
95
97

98 
102
102
108 
111
112
113
116
123
136
138
140
141
148

151
152
155
157
162
164

166 
185
186
190 
192

194

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Profile

Braskem operates in the chemical and 
petrochemical sectors, which play a significant role 
in countless production chains and are essential 
to development. In this context, chemicals and 
plastic products contribute to creating sustainable 
solutions to improve the lives of individuals in diverse 
segments such as healthcare, housing, food, and 
transportation, among others.

Message from 
the Business Leader

CARLOS FADIGAS
Business Leader

GRI G4-1 | GRI G4-3 | GLOBAL COMPACT – PRINCIPLE 1
2014 has proven challenging for Brazil’s chemical and petro-
chemical industries, as well as for other production sectors 
in the country. The lack of competitiveness due to higher 
feedstock and energy costs, infrastructure issues and the 
increased tax burden, among other factors, led to a record 
deficit of US$109 billion in the country’s manufactured 
goods trade balance. The industry witnessed shrinkage of 
its participation in the Brazilian economy. According to data 
from the Ministry of Development, Industry and Foreign 
Trade (MDIC), Brazil’s manufacturing industry now accounts 
for less than 14% of its GDP, down from 25% in 1985.

At the international level, the recovery in the U.S. econo-
my and the solid performance of other developed mar-

kets had a positive effect on the global economy in 2014. 
Nevertheless, world GDP growth still fell short of initial 
forecasts, reflecting the weaker performance of emerging 
countries, such as China and Eurozone countries.

Within this context, Brazilian thermoplastic resin demand 
came to 5.3 million tons in 2014, down 1% on the previous 
year, which also led to a drop in Braskem’s sales. In the 
United States and Europe, Braskem’s performance was 
positive, with sales growing 4% on the previous year.   

Despite the adverse domestic scenario, Braskem im-
proved its main financial indicators. Gross revenue of R$ 
53 billion and net revenue of R$46 billion  represented 
increases of 11% and 13%, respectively, compared to 

Contents / Profile / Message from  the Business Leader

BRASKEM   |   2014 Annual Report   |   4

2013. Consolidated EBITDA amounted to R$5.6 billion, up 17% on the 
previous year. Certain factors contributed to this performance, such as 
the recovery in international petrochemical spreads and the depreci-
ation of the Brazilian real against the U.S. dollar. Net profit amounted 
to R$726 million. Braskem’s 2014 results also were supported by the 
Group’s culture, the Odebrecht Entrepreneurial Technology (TEO), 
which is based on the fundamental pillars of decentralized manage-
ment, a Client-focused approach and entrepreneurship.

Based on its commitment to developing the plastics chain and willing-
ness to serve its Clients, Braskem went forward with the Incentive Plan 
for the Plastic Chain (PICPlast) in partnership with the Brazilian As-
sociation of the Plastics Industry (ABIPLAST) and the transformation 
industry. This plan works to incentive competitiveness and innovation 
in the sector, promote exports of plastic manufactured products and 
publicize the benefits of using plastics.

In 2014, Braskem invested R$ 2.5 billion, with approximately 60% allo-
cated to modernizing and maintaining its assets and 25% to the con-
struction of the petrochemical complex in Mexico. This project will play 
a crucial role in Braskem’s strategy to further diversify its feedstock 
profile and ensure growth in the Americas. Developed in partnership 
with the Mexican group Idesa, the project’s construction reached 88% 
completion by the end of 2014. The startup of the project, which fo-
cuses on meeting Mexico’s growing demand for thermoplastic resins, 
is scheduled for the end of 2015. 

Another important highlight was the conclusion of the project to 
expand and convert one of Braskem’s polyethylene lines in Camaçari, 
Bahia for the production of metallocene-based LLDPE.  With this 
additional offer, we will be able to better meet our Clients’ need for 
industrial films, technical spools, and special films.

In terms of projects focused on growth in Brazil, Braskem concluded 
studies to define the scope of the petrochemical company Comperj 
and determined that the most attractive alternative is the expansion 
of its existing production unit at the Duque de Caxias site in the state 
of Rio de Janeiro. Braskem continues to focus on investments that add 
value to the gas produced in Brazil’s pre-salt deposits, contributing to 
the country’s industrialization process. Nevertheless, progress will now 
depend on the signing of a long-term feedstock supply agreement 
with Petrobras.

In the United States, studies for the ASCENT project for the integrated 
production of polyethylene from shale gas have moved forward and 
new scenarios are being added to the analysis, given the new reali-
ty of global energy markets. Still on the international front, Braskem 
announced a project to produce ultra-high weight molecular polyeth-
ylene at one of its plants in Texas, USA. Known commercially as UTEC, 
the resin uses 100% Brazilian technology developed by Braskem. UTEC 
can be applied to different industries, such as oil drilling, military and 
construction. The project is scheduled to begin operations in 2016.

Contents / Profile / Message from  the Business Leader

BRASKEM   |   2014 Annual Report   |   5

It is important to point out that the negative ruling from Brazil’s Admin-
istrative Council for Economic Defense (CADE) created an obstacle 
for Braskem’s acquisition of the company Solvay Indupa. Our under-
standing was that the PVC and caustic soda market is international, in 
line with CADE’s consolidated jurisprudence for thermoplastic resins. 
However, we respected the decision by the regulatory agency. 

A significant part of our contribution to society is through sustainable 
products and solutions drawing on chemicals and plastics, developed 
to improve people’s lives. In this sense, innovation is a decisive factor 
in Braskem’s growth strategy, receiving investments of approximate-
ly R$ 250 million in 2014. In 2014, 11 new resin grades were added to 
Braskem’s portfolio, the product of its innovation, research and devel-
opment efforts.

Braskem’s focus on innovation was recognized internationally when it 
was chosen in February 2014 as one of the World’s 50 Most Innovative 
Companies, according to the annual ranking sponsored by Fast Com-
pany, a business magazine published by a major U.S. media publication. 

As for its commitment to sustainable development, Braskem, which is 
a party to the UN Global Compact, recorded important achievements in 
2014. In the area of workplace safety, the recordable and lost-time in-
jury frequency rate for both Team Members and contractors - was one 
accident per million hours worked. The result was the company’s best 
ever and was due to the commitment of all teams, Leaders and Team 
Members to meeting our goals to protect lives, which is a top priority.

Braskem’s environmental indicators also reflected the efforts made 
throughout 2014. During a year marked by drought in Brazil’s South-
east, when we saw certain companies cutting back on their operations 
due to water shortages, Braskem saved 19 billion liters of water with-
drawn from bodies of water, thanks to its water reuse projects. 

“Despite the adverse domestic scenario, Braskem improved 
its main financial indicators. Gross revenue of R$ 53 billion and 
net revenue of R$46 billion  represented increases of 11% and 
13%, respectively, compared to 2013. Consolidated EBITDA 
amounted to R$5.6 billion, up 17% on the previous year.”

Enough to supply a city with approximately 500,000 inhabitants, 
this volume was achieved through projects such as Água Viva at the 
Camaçari Complex in Bahia, and Aquapolo, which supplies the ABC 
Region Petrochemical Complex in São Paulo. This represents 28% 
of all the water consumed by the company. Braskem also works in 
partnership with its Clients to optimize the use of water resources in 
the agroindustry and sanitation by innovating new plastics. These are 
some of Braskem’s initiatives with the aim of improving people’s lives.

Contents / Profile / Message from  the Business Leader

BRASKEM   |   2014 Annual Report   |   6

Outlook for 2015

The global scenario in 2015 urges caution, in view of the 
slower growth expected in emerging economies in gener-
al and in some developed markets, and a stronger dollar, 
among other factors. 

In Brazil, the economy is marked by rising interest rates 
and weaker growth, combined with tax hikes imple-
mented by the government and the possibility for energy 
rationing depending on the country’s reservoir levels. 
There is an urgent need for responses and initiatives to 
help Brazil’s manufacturing industry regain its competi-
tiveness.

In the petrochemical industry, the downward move in 
international oil and naphtha prices observed in 2014 is 
already reflected in petrochemical prices, which have 
followed the trend. We believe that stronger economic 
growth in the United States and European countries will 
positively influence demand and profitability in the petro-
chemical industry.

Braskem will maintain the principles that have strength-
ened its businesses, and which have brought us good 
results over recent years. Our operations will be focused 
on boosting the productivity of the raw material matrix, 
reducing its cost and promoting its diversification. At the 
same time, we will continue to strengthen our relations 
with Clients, support the development of the Brazilian 
petrochemical and plastics chain and maintain the perma-
nent search for operational efficiency. All of this without 
forgetting to maintain the Company’s financial health and 
cost management discipline.

Finally, we would like to express our gratitude to the 
Braskem teams for their dedication and competency, to 
the Shareholders for supporting the implementation of 
strategic projects for the Company, and to our Clients with 
whom we reinforce a partnership that has lasted for many 
years so that we can strengthen the chemical and plastic 
production chain - inspiration that reinvigorates and moti-
vates us to face today’s challenges.

Contents / Profile / Message from  the Business Leader

BRASKEM   |   2014 Annual Report   |   7

Odebrecht 
Entrepreneurial Technology

GRI G4-56 | GLOBAL COMPACT – PRINCIPLE 10
The Odebrecht Entrepreneurial Technology (TEO) is the set of beliefs and values practiced by the Ode-
brecht Group, or in other words, its philosophical concepts. Made up of the Principles, Concepts, and Criteria 
that arose from practices adopted by the Group’s founder Norberto Odebrecht, it has been systematized 
to provide unified thinking and consistent actions the Team Members require to work with at the different 
businesses, countries and cultural contexts where the Group is present. In this way, it is possible to meet the 
Clients’ needs, add value to the Shareholders´ equity, reinvest the achieved results and grow on different 
fronts while generating wealth for the different parties involved. 

The essence of TEO is the ethos of service. To serve with humility, discipline, responsibility and hard work, 
to win over Clients and establish a trusting relationship with them. As a company of the Odebrecht Group, 
Braskem follows these principles.

For more information about TEO and the principles 
and values that guide Braskem, visit:

Odebrecht / TEO
Braskem / Principles and Values

TEO 
portal

In order for Team Members to learn more about the 
Odebrecht Entrepreneurial Technology, Braskem 
provides a number of actions and resources. These 
include the TEO Portal, launched on the Group’s 
corporate intranet some years ago, being accessed by 
nearly 10,000 people in 2014, while some 6,000 visitors 
returned to the portal more than once. During that same 
period, a distance learning course on organizational 
culture was offered on this platform and attended by 732 
users. Last year, the Company also launched a series of 
actions to support Leaders in the process of education 
of their Team Members on organizational culture. These 
actions included: Shared Readings on TEO, and Cultural 
Dialogues and Meetings to discuss the PA Cycle.

The books titled Sobreviver, Crescer e Perpetuar 
(translated into English as Survival, Growth, and 
Perpetuity), written by Norberto Odebrecht, outline 
the principles of TEO and provide important points of 
reference to understand the Group’s culture. Already 
available in Portuguese, English and Spanish, the set 
of volumes was also translated to German in 2014, 
thus allowing all Team Members to access the points 
of reference about the Group’s culture in their own 
languages.

Contents / Profile / Odebrecht Entrepreneurial Technology

BRASKEM   |   2014 Annual Report   |   8

Chemical and 
Petrochemical Industry

GRI G4-2
The chemical and petrochemical sector in 
which Braskem operates is an important 
part of the global economy. This industry 
produces inputs for a wide range of other 
producers that meet the need of individ-
uals in various fields, including health-
care, food, transportation, housing, and 
clothing.

The chemical and petrochemical chain is 
comprised of first-generation compa-
nies – producers of basic petrochemicals 
(ethylene, propylene, butadiene, chlorine, 
among others) and aromatics (benzene, 
toluene, xylenes, etc.), second-generation 
units – producers of intermediate chem-
icals and thermoplastic resins (PE, PP, 
and PVC) and third-generation producers, 
including converters.

process of consolidation in the Brazilian 
chemical and petrochemical industry, 
establishing an integrated business model. 
By combining first- and second-genera-
tion operations, large economies of scale 
have been achieved in production and 
operational efficiency. 

These are some of the factors that affect 
competition in the chemical and petro-
chemical industry, in addition to the high 
availability of raw materials, technology, 
the ease of access to consumer markets, 
capital costs, and others. In this regard, 
Asia and the Middle East enjoy an advan-
tage over other production regions. Asia, 
due to its huge consumer market and the 
Middle East, due to the high availability of 
fossil-based raw materials. 

Throughout the 1990s, the global chemi-
cal and petrochemical industry underwent 
a consolidation process through mergers 
and acquisitions, producing the large 
conglomerates of the sector. Competition 
in the sector became global in scale, and 
a decade later, Braskem spearheaded the 

More recently, the United States has 
shifted this balance as a result of the in-
dustrialization of shale gas, a competitive 
raw material for production of ethylene 
and ethylene derivatives, representing a 
significant challenge for naphtha-based 
petrochemicals.

BRASKEM   |   2014 Annual Report   |   9

INDUSTRY CYCLES
Another notable characteristic of the petrochemical industry is its 
profitability cycles. In the so-called high phase, important investments 
are made to expand production capacity in order to meet increased 
demand, and sometime after assets become operational (generally 
between three and four years in general), there is excessive supply 
and a subsequent drop in margins, referred to as the low phase.

In 2014, global ethylene production capacity was approximately 160 
million tons. Several companies announced plans to build new plants, 
primarily in Asia, the Middle East and North America, which would total, 
on average, 32 million tons between 2014 and 2018. However, the in-
troduction of new ethylene capabilities is frequently subject to delays, 
and it is impossible to accurately predict when the planned additional 
capacity will be activated.  

During the same period, the global production of thermoplastic resins 
(PE, PP, and PVC) was approximately 230 million tons. Braskem was 
responsible for 3.5% of global production of resins, meeting, on aver-
age, 70% of Brazilian domestic demand, on average.

UNIB, Mauá Petrochemical Complex (SP)

Contents / Profile / Chemical and Petrochemical Industry

10   |   BRASKEM   |   Relatório Anual 2014

Business strategy

GRI G4-EC8
Braskem operates with a focus on 
building close partnerships with its Clients, 
strengthening the entire petrochemical 
chain (first, second, and third 
generations), increasing the profitability 
of operations, and on managing costs. 
The international expansion of operations 
and diversification of the raw materials 
matrix are also priorities at present, 
with investments focused primarily on 
expansion.

A commitment to the health and 
safety of Team Members and of the 
Communities where the Company 
has industrial operations, respect for 
the environment and control of the 
impacts of the Company’s activities on 
the environment, and innovation and 
development of technologies are all basic 
premises of action that help us to ensure 
the continued sustainable growth and 
success of our business.

STRATEGIC 
FOCUS

a) Strengthening of Clients 
and of the value chain

b) Profitability and cost 
management

CURRENT 
PRIORITIES

c) Diversification of 
raw materials and 
international expansion

SUSTAINABILITY 
AND BUSINESS 
CONTINUITY

PREMISES OF 
BUSINESS OPERATION

d) Innovation

e) Socio-environmental 
impacts

Contents / Profile / Business strategy

BRASKEM   |   2014 Annual Report   |   11

Some of the main developments on these 
strategic issues include: 

a) Partnerships established with Cli-
ents comprise not only development 
of new products and solutions, but also 
installation of conversion units near the 
Company’s industrial complexes, offering 
gains (especially in terms of logistics) 
for both parties, in addition to gener-
ating income, jobs, and tax revenue for 
the regions where these projects were 
launched. Strengthening of the plastics 
chain through the Incentive Plan, created 
by Braskem (PICPlast), which helps to 
build demand for the Company’s products, 
decreasing the need for imports in Brazil. 
Learn more in Strengthening Clients.

b) Braskem continues to optimize current businesses, 
with investments in innovation, technology, and improve-
ments on processes and productivity. Braskem is also 
continuing with projects to add value to crackers chains, 
extracting from them co-products, such as derivatives of 
C4 (butadiene) and C5 (CDPD, PIPS, isoprene) that can 
only be obtained from naphtha cracking. Due to the com-
mon use of gas-based industrial plants, these products 
are increasingly scarce in the Americas and are expected 
to appreciate in international markets. 

In the strategic agenda for 2014, negotiations relating to 
appreciation of naphtha prices and renewal of electricity 
supply contracts for the Alagoas and Bahia complexes 
were standouts. Negotiations for reviewing the naphtha 
agreement (a main feedstock for petrochemicals) have 
been carried out since mid-2014, and will probably be 
continued in 2015.

For Braskem, the manufacture of PVC and chlor-alkali in 
Alagoas and Bahia requires competitive energy costs due 
to the intensive energy consumption this type of produc-
tion uses. The Company will continue to seek a solution 
that ensures competitive energy costs, especially for its 
operations in the Brazilian Northeast region.

Contents / Profile / Business strategy

BRASKEM   |   2014 Annual Report   |   12

c) The chemical and petrochemical industry is under increasing pres-
sure on matters of competition, due to the industrialization of shale 
gas, especially prominent in the United States, which is impacting pro-
ducers of naphtha-based resins. In this context, the Company seeks 
to diversify the sources of the raw materials used in its international 
expansion projects, which also supports the Company’s growth objec-
tives. In the long term, the target is for at least 50% of the Company’s 
earnings to come from international operations and 50% from gas 
operations.

formational changes, ten macro-objectives were defined for the year 
2020. Learn more in Sustainable Development. To review results on 
health, safety, and environment, see Social and Environmental Man-
agement. 

Based on its financial capacity and business opportunities, Braskem 
will continue to prioritize projects that add value to its products to 
improve the lives of people, meet the demand of Clients, and increase 
the Company’s market share.  

In Mexico, the construction of the Braskem Idesa petrochemical 
complex, which will use natural gas, is at an advanced stage of project 
construction. In the United States, Braskem is carrying out a feasibil-
ity analysis of a shale gas project called ASCENT. In Brazil, expansion 
of the Duque de Caxias complex (RJ) offers the best alternative of 
growth, though there have been some difficulties concerning negotia-
tions for raw materials. Learn more in New Fronts.

d) Innovation is a fundamental issue for Braskem. Activities range from 
investments in process improvements to new products, with a focus 
on the renewables line. Learn more in Innovation.

For more information on the industry and on Braskem, its his-
tory, production chain, and challenges, see the other external 
Company reports (Administration Report, Financial State-
ments, Reference Form1 and 20F Form) at: 
Braskem / Petrochemical Industry

e) Management of socio-environmental impacts is a priority in all 
Company actions and operations. In order to clarify its contributions 
towards achieving sustainable development and continuous trans-

A brief contents description of the external reports is contained in 
About this Report.

1 - The 2014 version of this report will be available beginning on May 30, 2015.

Contents / Profile / Business strategy

BRASKEM   |   2014 Annual Report   |   13

Sustainable development

GRI G4-18 | GRI G4-19 | GRI G4-20 | GRI G4-24 

GRI G4-25 | GRI G4-26 | GRI G4-27
For Braskem, the concept of sustainable 
development relates to economic, social, 
and environmental issues as they relate 
to the activities of the Company and of its 
chain, including the ethical commitment to 
current and future generations, the rational 
use of natural resources, and the health of 
our planet. This commitment permeates 
the Company’s strategies and operations.

It is extremely important for Braskem to 
minimize the possible negative impacts 
of its industrial activities and to maximize 
the positive ones, and to become part 
of a solution to improve lives through its 
products and its actions. As a result of 
this vision, based on an understanding 
of the Company’s growth opportunities 
for growth in the coming years, Braskem 
defined ten macro-objectives for sustain-
ability, which relate to material issues for 
the Company and its stakeholders. The 
list of material issues is contained in the 
matrix below.

High

Level of 
Braskem’s 
Impact

Medium

22

6

18

Low

Irrele-
vant

16

3

11

21

9

19

7

1

5

2

4

8

28

23

25

17

20

24

26

27

29

13

10

ENVIRONMENTAL

(1) Non-renewable resources
(2) Water
(3) Climate change and energy
(4) Air
(5) Waste
(6) Transportation
(7) Biodiversity
(7a) Biodiversity Mexico
(8) Post-consumption
(9) Suppliers – environmental management
(10) Product development – environmental

12

11b

7a

SOCIAL

14

15

Irrelevant

Low

Medium

High

Level of Importance for stakeholders

MATERIALITY

CRITICAL

HIGH

MODERATE

LOW

LEVEL OF BRASKEM’S CONTROL OR 
INFLUENCE OVER THE ASPECT

MINIMAL

LOW

MEDIUM

HIGH

MATERIAL ASPECTS

(11) Jobs
(11b) Jobs – USA
(12) Freedom of association
(13) Health and safety
(14) Training and career
(15) Equal opportunities
(16) Company security guards
(17) Safe use of Braskem’s products
(18) Grievance mechanisms
(19) Suppliers – social management

ECONOMY AND GOVERNANCE

(20) Economic performance
(21) Community investments and relationships
(22) Receipt of government assistance
(23) Local suppliers
(24) Free competition 
(25) Fraud and corruption
(26) Contribution to public policy
(27) Product development – social
(28) Labor from Local Communities
(29) Transparency and integrity

To learn more about the process of inquiry and analysis conducted to identify the material 
issues for the Company and its stakeholders, visit 
http://www.braskem.com.br/site.aspx/sustainabilitymateriality-usa

Contents / Profile / Business strategy / Sustainable development

BRASKEM   |   2014 Annual Report   |   14

STAKEHOLDERS
Braskem uses different methods and means to interact 
with its stakeholders, maintaining streamlined and trans-
parent channels of communication. The mapping of the 
Company’s stakeholders is conducted in accordance with 
the criteria from the Odebrecht Group’s Communications 
Policy. Groups that connect directly with the Compa-
ny’s operations are categorized as priority stakeholders 
because: 

• they are mobilized to make operations viable (Team 
Members, suppliers, etc.); 
• they are impacted by operations (particularly the 
Communities that neighbor industrial operations); 
• they are Clients or are otherwise benefitted by 
operations; 
• they can exercise influence over operations, results, and 
the image of the Company (government authorities, 
media, business and class entity leaders, NGOs, etc.). 

Engagement activities are conducted both compa-
ny-wide (for example, through reputation surveys and 
sustainability inquiries) and by the various teams respon-
sible for relations with these groups, during meetings 
(with investors, association representatives, etc.) and 
negotiations (with Clients, suppliers, etc.). 

Below we identify the stakeholders that are relevant 
to our business sustainability and the main methods of 
engagement used by the Company when interacting with 
these groups.

Contents / Profile / Business strategy / Sustainable development

BRASKEM   |   2014 Annual Report   |   15

STAKEHOLDER MATRIX

CATEGORY OF STAKEHOLDERS WITH WHOM BRASKEM INTERACTS

Means of engagement

OPINION MAKERS

POLITICAL/STRATEGIC:
TRADE UNIONS, REGULATORY AGENCIES, CLASS ENTITIES, EXECUTIVE 
BRANCH, LEGISLATIVE BRANCH, PUBLIC PROSECUTOR´S OFFICE, 
ENVIRONMENTAL AGENCIES, PUBLIC/REGIONAL OPINION, NGOS, 
FINANCIAL MARKET ANALYSTS, AUDITORS

Meetings, Reputation Survey1

INDUSTRY:
COMPETITORS, TRADE ASSOCIATIONS

MEDIA:
COLUMNISTS, SPECIALIZED MEDIA, GENERAL MEDIA, 
SOCIAL NETWORKS/VIRTUAL ENVIRONMENT

ACADEMIA:
RESEARCH CENTERS, SCHOOLS, RESEARCHERS, 
UNIVERSITIES, TECHNICAL SCHOOLS

Industry Shows, Participation in Industry Meetings

Press Releases, Meetings, Interviews, Reputation Survey1

Meetings, Reputation Survey1, Partnering Projects

SUPPLIERS:
RAW MATERIALS, PETROBRAS, INDIRECT 
MATERIALS, SERVICES, TECHNOLOGY

Meetings, E-Mails, Internet Channel with 
Exclusive Access, Reputation Survey1

FACILITATORS

FINANCIAL MARKET:
CONTROLLING SHAREHOLDER, MINORITY SHAREHOLDER, BOARD OF 
DIRECTORS, FINANCIAL INSTITUTIONS, DEBT PROVIDER, BANKS

Meetings, “Investor Relations” Website, 
Reports and Earnings Conference Call

TEAM MEMBERS:
TEAM MEMBERS , THIRD PARTIES

E-Mails, Internal Campaigns, Newsletters, Safety Dialogues, 
Destaque Award (Braskem Excellence Award), Intranet, 
Reputation Survey1, Work Climate Survey (every two years),  
Communication Survey (every two years)

IMPACT MAKERS

COMMUNITIES:
RESIDENTS, LOCAL LEADERSHIP, PARTNERS IN INITIATIVES

Projects, Direct Relationships with Local Representatives 
from the Institutional Relations Area, Reputation Survey1

BENEFICIARIES

SOCIETY:
CLASS ABC 18+/ NATIONAL,  FAMILIES OF TEAM MEMBERS

CLIENTS:
CLIENTS OF OUR CLIENTS, END CONSUMERS, DISTRIBUTORS, 
CLIENTS OF OUR BUSINESS UNITS (BASIC PETROCHEMICALS, 
POLYMERS & VINYLS, AND INTERNATIONAL UNITS)

Reputation Survey

Meetings, Visits to Facilities, Technical and Relationship 
Events, Industry Shows, Sponsorship, Internet Channel with 
Exclusive Access, Trade Support Service by Account Mana-
gers, Technical Development Agenda, Reputation Survey1.

1 -The reputation survey has been carried out each year since 2009, with the support of the Reputation Institute. The initiative includes an Image and Reputation 
Management Committee, with the participation of representatives from all areas of the Company, tasked with discussing the main risks and opportunities in the 
process of strengthening confidence in Braskem’s Stakeholders.

Contents / Profile / Business strategy / Sustainable development

BRASKEM   |   2014 Annual Report   |   16

MACRO-OBJECTIVES OF SUSTAINABLE DEVELOPMENT
The ten macro-objectives relate transversally to the three pillars of Braskem’s sustainability strategy: (1) 
increasingly sustainable operations and resources; (2) increasingly sustainable product portfolio; and (3) 
solutions for an increasingly sustainable life.

Strategic goals for 2020 were defined for each macro-objective, as well as intermediate actions to achieve 
these goals during the coming years. The macro-objectives for 2020, and the material aspects addressed by 
each are shown in the diagram “Pillars of Braskem’s Sustainability Strategy.” 

Braskem aims to be a leader in sustainable development and so its continued presence in sustainable 
investment indexes is of great relevance. It is listed on the Dow Jones Sustainability Index (DJSI) for Emerg-
ing Markets, which selects the best companies in each sector evaluated1, on the São Paulo Stock Exchange 
(BM&FBovespa) Corporate Sustainability Index (ISE) and in leadership indexes of the CDP’s Carbon Program, 
which is endorsed by 722 signatories who hold US$ 87 trillion in assets. To learn more about other awards 
and distinctions received by the Company, see About this Report, Distinctions.

The results for 2014 and Braskem’s future perspectives for each macro-objective are detailed throughout 
this report (see index from the diagram), and are summarized in the chapter titled Sustainable Development 
Macro-Objectives.

1 - The companies in the top 10% of each sector are selected. In Braskem’s sector, where 
there are 20 eligible companies, this means that only 2 are listed.

In order to disseminate the macro-objectives and 
encourage the elaboration of goals relating to sustainable 
development in all areas of the Company, an on-site, 
peer-led module, the Leader Workshop for Sustainable 
Development was developed. In 2014, more than 900 
people participated, including 90% of Leaders in Brazil and 
80% of Leaders from other countries in which the Company 
is present. The five main topics selected by the Leaders as 
a priority for their own actions were post-consumption, 
energy efficiency, strengthening practices, water efficiency, 
and dissemination of knowledge acquired in the Workshop 
among their team members. In 2015, this initiative will 
continue in the United States and Mexico, seeking to reach 
at least 90% of the Leaders in each country.

Contents / Profile / Business strategy / Sustainable development

BRASKEM   |   2014 Annual Report   |   17

PILLARS OF BRASKEM’S SUSTAINABILITY STRATEGY 

Increasingly 
sustainable operations 
and resources

Increasingly 
sustainable product 
portfolio

Solutions for 
an increasingly 
sustainable life.

ENVIRONMENTAL

ECONOMIC AND GOVERNANCE

SOCIAL

MACRO-OBJECTIVES AND GOALS FOR 2020

MATERIAL ASPECTS

PERFORMANCE IN 2014

SAFETY
Be recognized as a reference in chemical, occupational and process safety in the global chemical industry.

ECONOMIC/FINANCIAL RESULTS
Be among the three largest producers of thermoplastic resins in the world, guaranteeing profitability 
that supports the continuity of the business, maintaining “Investment Grade” classification in the 3 main 
international agencies.

5. Waste

13. Health and safety
17. Safe use of products

Waste

20. Economic performance

Economic management

POST-CONSUMPTION
Be recognized as an important agent that contributes to the recycling of plastics

8. Post-consumption

RENEWABLE RESOURCES
Be recognized as a leader in the production of chemicals and thermoplastic resins from renewable raw 
materials, continuing to be the world’s largest producer of thermoplastic resins from renewable sources.

1. Non-renewable resources

WATER EFFICIENCY
Continue as a reference in the use of water resources in the global chemical industry and achieve a rate of 
reuse greater than 40%.

2. Water

Government;  
Communities

Innovation; 
Renewables; 
Energy

Water

Contents / Profile / Business strategy / Sustainable development

BRASKEM   |   2014 Annual Report   |   18

MACRO-OBJECTIVES AND GOALS FOR 2020

MATERIAL ASPECTS

PERFORMANCE IN 2014

CLIMATE CHANGE
Be among the best large chemical companies in the world in terms of greenhouse gas emissions (GHG) 
intensity and a major player in carbon capture and storage, as a result of the use of renewable raw materials.

3. Climate change and energy

Energy and climate change

ENERGY EFFICIENCY
Be among the world’s best large chemical companies in terms of energy consumption intensity and a major 
user of renewable energy.

3. Climate change and energy

Energy

LOCAL DEVELOPMENT
Be recognized by the communities surrounding our operational sites and by society in general for our 
contribution to the improvement of human development, as shown by achieving the reputation level of 
“excellent” in the Citizenship Dimension of our Reputation Survey (RepTrak™ Pulse). 

21. Community investments and relationships
23. Local Suppliers
28. Labor from Local Communities

Communities

DEVELOPMENT OF SOLUTIONS
Be recognized as a company that supports its Clients in the development of environmental and social 
solutions; contribute to the perception of plastic as a solution to sustainable development due to its potential to 
improve people’s lives.

10. Product development – environmental

27. Product Development – social

Products

STRENGTHENING OF PRACTICES
Be recognized as a corporate leader in Brazil, as well as a global leader in the chemical industry, for our 
contribution to sustainable development.

24. Free competition
26. Contribution to public policy
29. Transparency and integrity

Corporate governance; 
Government; 
Collaborative initiative

Theme 4 - Air was considered a material issue due to the importance attributed to it by the Local Communities 
and due to the potential impact of the Company. It was not indexed to any macro-objective given that it is tightly 
regulated and well managed by the Company, without any real impacts being verified. To learn more about the 
Company’s performance, consult the Social and Environmental Management, Environment, Energy, and Climate 
Change sections.

ENVIRONMENTAL

ECONOMIC AND GOVERNANCE

SOCIAL

Contents / Profile / Business strategy / Sustainable development

BRASKEM   |   2014 Annual Report   |   19

Global company

GRI G4-3  | GRI G4-4  | GRI G4-6  | GRI G4-7  | GRI G4-8  | GRI G4-9
Formed in August 2002 by integrating six companies from the Ode-
brecht Group and from the Mariani Group, Braskem is now a leader in 
the Americas in terms of thermoplastic resins, focusing on polyeth-
ylene, polypropylene, and PVC, and a global leader in the production of 
biopolymers.1. 

Initial growth occurred through consolidation of the sector in Brazil, 
while the current expansion strategy includes international expansion 
efforts made through acquisitions and construction of new petro-
chemical complexes. 

1 - The installed capacities of the companies were used as a reference, not their annual 
production.
Source: http://www.cmaiglobal.com/marketreports/globalplastics_polymers.aspx.

Installed capacity1 exceeding 
16 million tons per year

Workforce of 8,126 Team 
Members in Brazil, the United 
States, Mexico, Germany, 
and 12 international offices.

Clients in over 
70 countries, in every 
continent and industry, 
such as health, housing, 
transport, automotive, 
packaging, construction, 
infrastructure, etc.

Two innovation centers, one in Brazil 
and another in the United States, supporting 
the development of innovative sustainable 
solutions using chemicals and plastics to 
improve people’s lives. 

Publicly-owned company, 
with shares traded on the 
São Paulo (BM&F Bovespa), 
New York, and Madrid 
stock exchanges

Contents / Profile / Global company

BRASKEM   |   2014 Annual Report   |   20

PITTSBURGH

UNITED STATES

Pennsylvania (1)
Texas (3)
West Virginia (1)

NETHERLANDS

GERMANY

AUSTRIA

GERMANY

Schkopau (1)
Wesseling (1)

VENEZUELA

COLOMBIA

PERU

CHILE

TRIUNFO

ARGENTINA

BRAZIL

BRAZIL

Alagoas (3)
Bahia (8)
Rio Grande do Sul (9)
Rio de Janeiro (3)
São Paulo (6)

SINGAPORE

ADMINISTRATIVE OFFICES

INNOVATION AND TECHNOLOGY

Administrative Centers:
São Paulo (management and
administration offices),
Philadelphia (Pennsylvania/USA)
and Frankfurt (Germany)

Administrative Offices:
Salvador (BA)
Rio de Janeiro (RJ)
Porto Alegre (RS)

Business offices:
Germany 
Argentina 
Austria 
Chile 
Singapore 
Colombia

United States
Netherlands
México
Peru
Venezuela

Technology and Innovation Center:
Triunfo (RS)
Pittsburgh (EUA)

Partnering with external 
companies and laboratories 
for research in chemicals and 
polymers, from petrochemical 
and renewable sources

PE
polyethylene
PP
polypropylene
PVC
polyvinyl chloride

Green PE
polyethylene manufactured 
from sugarcane ethanol, a 
renewable raw material source

UNITED STATES

MEXICO

INDUSTRIAL UNITS

Basic petrochemicals:
Camaçari (BA)
Duque de Caxias (RJ)
Mauá (SP)
Triunfo (RS)

PVC and soda:
Maceió (AL)
Marechal Deodoro (AL)
Camaçari (BA)

PE:
Cubatão (SP)
Santo André (SP)

PP:
Mauá (SP)
Paulínia (SP)
Schkopau e Wesseling 
(Alemanha)
Marcus Hook (Pennsylvania)
La Porte (Texas)
Oyster Creek (Texas)
Seadriff (Texas)
Neal (West Virginia)

PE + PP:
Camaçari (BA)
Duque de Caxias (RJ)
Triunfo (RS)

Green PE:
Triunfo (RS)

Contents / Profile / Global company

BRASKEM   |   2014 Annual Report   |   21

EBITDA

R$ 4.8 billion 
US$ 2.2 billion 

R$ 5.6 billion 
US$ 2.4 billion 

R$ 4 billion 
US$ 2 billion 

2012

2013

2014

For more information on the Company’s presence 
and operations around the world, visit:

Braskem / Profile
Braskem / Our Business
Braskem / Global Presence

Four business units 
which run with autonomy their which 
run with autonomy their industrial, 
commercial, marketing, human 
resources, planning and controllership 
activities, giving it more agility in making 
decisions. 

Latin America Unit
Braskem-Idesa project in Mexico, 
where polyethylenes will be produced 
from natural gas, and studies for other 
projects in Latin America.

United States and Europe Unit
Polypropylene and ultra-high-
molecular-weight  polyethylene (UTEC), 
produced in the United States and 
Europe.

Polyolefins, Renewables 
and Vinyls Unit
Polyethylenes (low density, linear 
low density, high density and green 
polyethylene), polypropylene, PVC, and 
chlor-alkali, produced in Brazil.

Basic Petrochemicals Unit
Approximately 30 products, the main 
ones being ethylene, green ethylene, 
propylene, and chemical and aromatic.
intermediates.intermediates.

Contents / Profile / Global company

BRASKEM   |   2014 Annual Report   |   22

Value generation

RESOURCES

Over
11,000 
Suppliers of 
goods and 
services

Cost of
R$ 29.6 billion
in 2014 with main raw 
materials: oil (naphtha) 
and gaseous 

Sugarcane ethanol as 
a renewable raw material for 
the green products line

10.74 GJ
of energy consumed 
per ton produced

4.16m3
of water consumed 
per ton produced

8,126 
Team Members

Investment
R$ 2.5 billion
over the year

Capital stock
Composed of 
797,265,348 shares

Gross debt of
US$ 10.5 billion
with average term of 15.7 years

Product logistics:
55% reduction in the 
serious highway injury rate 
from 2013 to 2014

Contents / Profile / Global company / Value generation

BRASKEM   |   2014 Annual Report   |   23

OPERATIONS AND RESULTS

First generation
production of basic petrochemicals 
and aromatics in gaseous or liquid form

3.2 million tons
of ethylene

1.3 million tons
of propylene

1 million tons
of BTX (benzene, toluene, 
para-xylene, ortho-xylene)

374.8 tons
of butadiene

Second generation
Production of intermediates and plastic 
resins in solid form, plastic pallets or powder

2.4 million tons
of PEs

3.4 million tons
of PPs

635 ktons
of PVC

448 ktons
of liquid soda

12%
above the 
previous 
year

RESULTS

Net revenue of
R$ 46 billion

Net profit of
R$ 726 million

Contents / Profile / Global company / Value generation

BRASKEM   |   2014 Annual Report   |   24

VALUE CREATION

Products used as raw materials  in the manufacture 
of  consumer and industrial goods, which are 
essential to various fields, including healthcare, food, 
transportation, housing, technology, clothing, etc

Knock-on benefits to the effectiveness 
of sectors served, by means of continuous 
innovation in product offer and programs 
of cooperation for effectiveness

Over 40,000 indirect jobs 
created, promoting 
socio-environmental  
development through 
chemical and plastics.

Maxio® Line:
reduced need 
for Client’s 
energy and raw 
materials

Visio Program 
served 50 
Clients, support-
ing their produc-
tivity and com-
petitiveness

PICPlast
An investment of R$ 42 million 
in PICPlast, an incentive plan for 
the plastic chain  with the 
participation of 45 clients and 
sales of 35,000 tons 

Negative impacts related to the use of non-renewable 
natural resources mitigated through efficiency 
improvements and the development of renewable raw 
materials, fostering the future availability of resources.

Use of green LDPE in 
all Tetra Pak® 
packages in Brazil

Clients reduced their 
energy demand up to 
46% with the use of 
Maxio® resins

Cooperation 
agreement to 
develop a 
renewable 
isoprene 
production 
technology

Contents / Profile / Global company / Value generation

BRASKEM   |   2014 Annual Report   |   25

ACTIVITIES AND RESULTS

VALUE GENERATION

Generation of R$ 53.1 billion in 
economic value and distribution 
of R$ 50.4 billion among:

R$ 45.6 billion
in operating costs, including 
payments to Suppliers 

R$ 3.2 billion in payments 
to capital providers

R$ 1.1 billion in salaries 
and benefits to Team Members

R$ 508 million
in payments to the Government

R$ 24 million
invested in the Community

Financiers  •  Team Members  •  Shareholders  •  Communities  •  Academia  •  Government

Contents / Profile / Global company / Value generation

BRASKEM   |   2014 Annual Report   |   26

Chemicals and plastics: 
essential for a better life

IN THE AREA OF FOOD, CHEMICALS AND PLAS-
TICS BRING MORE VARIETY TO THE TABLE.
Chemicals and plastics are present during the different 
phases of food production. They are a direct part of our 
daily life each time we sit down for a meal.

The import role of plastics already begins with planting of 
foods, when seedlings are stored in plastic bags before 
being transferred to the site where they will be planted. 
Chemicals are essential in the production of fertilizers 
and pesticides, responsible for pest control, as well as in 
preservatives, which keep food in the proper conditions 
for its growth until it can be consumed.

Plastics are found in irrigation tubes, the packaging that 
protects and increases the durability of foods. It is esti-
mated that plastics recover or prevent losses of at least 
20-30% of the food produced worldwide.

Contents / Profile / Global company / Value generation / Chemicals and plastics: essential for a better life

BRASKEM   |   2014 Annual Report   |   27

IN THE AREA OF TRANSPORTATION, 
CHEMICALS AND PLASTICS ARE SAFER PATHS.
The use of plastics in different modes of transportation represents a 
major improvement in terms of safety, resistance, weight and cost. 
Furthermore, because they are more flexible materials, plastics better 
absorb impact in cases of collision, helping to protect the lives of those 
inside the vehicles.

We also find plastics in ships, making them lighter and more resis-
tant. In other modes of transport, plastics can be found in a range of 
different components, including seats, doors, wires and cables, among 
others.

Chemicals are present in paint solvents that color all types of trans-
port, as well as tires, fuels and other vehicle components.

JOSÉ CARLOS COSTA DA SILVA PINTO

Head Professor of the Chemical Engineering program 
at the Federal University of Rio de Janeiro (UFRJ), 
COPPE Institute. Permanent member of the Graduate 
Program in Chemistry at the Military Engineering 
Institute in Rio de Janeiro (RJ) since 2011. Silva Pinto 
graduated in Chemical Engineering, and earned a 
Doctorate degree from the Chemical Engineering 
Program at the COPPE Institute. During his doctorate 
studies, he had the opportunity to develop part of 
his investigative work at the University of Wisconsin, 
USA. His doctorate thesis was in the generic area of 
Dynamics of Polymerization Systems.

Contents / Profile / Global company / Value generation / Chemicals and plastics: essential for a better life

BRASKEM   |   2014 Annual Report   |   28

VANUSCA DALOSTO JAHNO

Professor and researcher at Feevale University in 
Rio Grande do Sul, Brazil. Her teaching focus is the 
master’s degree program in Industrial Material and 
Process Technologies and the master’s degree 
program in Environmental Quality. Jahno earned 
a graduate degree in Industrial Chemical and in 
Chemistry from the Pontifical Catholic University of Rio 
Grande do Sul (PUC-RS) in 2003, a master’s degree 
in Mine Engineering, Metallurgy and Materials from 
the Federal University of Rio Grande do Sul (UFRGS) 
in 2005 and a doctorate in Medicine and Health 
Sciences at PUC-RS in 2009. She works in the area of 
biodegradable polymers, nanotechnologies, polymer 
biomaterials for the medical/dental/veterinarian area, 
material degradation and recycling.

IN THE AREA OF HEALTH, CHEMICALS AND PLASTICS RE-
PRESENT A NEW CHANCE.
One of the main benefits plastics offers for the health area is the safety of its 
use. It is a leak proof material that reduces the risk of infections and contami-
nation. A good portion of the materials used in treatments have some type of 
plastic as their base. Plastic is widely used in serum and blood bags, pack-
aging of medicines, surgical gloves, syringes, ampoules, and other materials 
that are essential for ensuring the safety of both physician and patient.

Another important application for plastic is its use in prostheses, since it 
makes them more lightweight and resistant. Its use in the human body grows 
each day, making it a crucial raw material for the advancement of medicine. 
Plastic materials can also be used in artificial organs and to regenerate parts 
of organs, such as the heart, lungs and bladder.

Additionally, it could be said that medicine and hospital administration would 
not exist as we know them today if it were not for chemicals. Through chem-
icals, we develop vaccines, medications and different products that are used 
to manage the hospital environment, such as those designed for sanitization 
and bacteria removal.

Contents / Profile / Global company / Value generation / Chemicals and plastics: essential for a better life

BRASKEM   |   2014 Annual Report   |   29

CLEBIO BATISTA FILHO

IN THE AREA OF HOUSING, CHEMICALS AND PLASTICS 
GENERATE MORE COMFORT AND SAFETY.
Plastic is present during all phases of the construction process. They are used in the man-
ufacture of piping, thermal and acoustic insulation, roofing, chutes, frames, liners, cisterns, 
water tanks, and more recently, in PVC concrete - one of the materials widely used in con-
struction that has most helped improve people’s quality of life. Plastics are corrosion-re-
sistant materials, offer plasticity and also help reduce time and costs. They are an efficient 
solution in the quest to reduce the country’s housing deficit.

Attributes such as light weight, recyclability, the possibility of reuse and improved durability 
when compared to traditional materials help boost construction productivity and reduce the 
need for maintenance during the operation phase.

It is also important to note that plastics and chemicals are used inside our homes as well. 
Plastics are present in household utensils, packaging and furniture, among others. Chemi-
cals are part of cleaning products, adhesives and wallpapers, all essential for our daily life.

Team Member of the Odebrecht Group since August 
2005. Contracts Director at Odebrecht Infrastructure 
for the project to build 51 teaching units in the 
municipality of Belo Horizonte (PPP Schools).
Graduate degree in Production and Civil Engineering.
Certificate program with specialization in Controllership 
and Corporate Finance from the Accounting, Actuarial 
and Financial Research Institute Foundation (FIPECAFI). 
Currently completing his degree in Civil Engineering at 
the Federal Technological Education Center of Minas 
Gerais (CEFET/MG).

Contents / Profile / Global company / Value generation / Chemicals and plastics: essential for a better life

BRASKEM   |   2014 Annual Report   |   30

Corporate Governance

GRI G4-56
Braskem operates in accordance with the good practices 
on corporate governance and the public commitment 
assumed in 2002, the year of the Company’s foundation 
(http://www.braskem.com/Portal/Principal/Arquivos/
Download/Upload/Compromisso_Publico_Ingles_74.
pdf). This document defines corporate practices, such 
as transparency, accountability, and respect for Share-
holders, Team Members, Clients, suppliers, and Society 
in general, as well as the Company’s commitment to the 
principles of sustainable development. 

As a publicly-held company, Braskem is listed as Level 1 
corporate governance on the São Paulo Stock Exchange 
(BM&F Bovespa) since 2003 (http://www.bmfbovespa.
com.br/en-us/markets/equities/companies/corpo-
rate-governance.aspx?Idioma=en-us). In addition, it 
meets other requirements from Bovespa and Novo Mer-
cado Level 2 corporate governance (a special segment of 
companies listed on BM&F Bovespa), including:

• Disclosure in English of financial statements in 
accordance with international standards (IFRS);

• Board of Directors with at least five members and 
unified term of up to two years, allowing for reelection, 
and with at least 20% independent directors;
• Tag along for 100% of shares in case of any changes in 
equity control.

Outside Brazil, Braskem’s stock is also listed both on the 
New York Stock Exchange (NYSE) and with Latibex – the 
Latin American section of Madrid Stock Exchange, and 
for this reason, it is subject to the requirements of the 
respective regulatory agencies, namely the Securities 
& Exchange Commission (SEC) in the United States, and 
Bolsas y Mercados Españoles (BME), in Spain. In 2005, 
Braskem became one of the first Foreign Private Issuers 
(FPIs) in South America to meet the requirements of sec-
tions 404 and 302 of the Sarbanes-Oxley Act (SOX).

For more information, visit:

Braskem / Corporate Governance

BRASKEM   |   2014 Annual Report   |   31

SHAREHOLDERS’ STRUCTURE
Braskem’s capital stock is controlled by Odebrecht S.A., 
a holding company of the Odebrecht Group, with major 
shareholder participation by Petrobras. As of December 
31, 2014, the shareholders’ structure of Braskem was:

Voting 
shares

Others
2.86%

Petrobras
47.03%

Odebrecht
50.11%

Total 
shares

Others
25.60%

Petrobras
36.08%

Odebrecht
38.32%

Contents / Profile / Corporate Governance

BRASKEM   |   2014 Annual Report   |   32

GOVERNANCE MODEL
GRI G4-34 | GRI G4-39
The corporate governance model of 
Braskem is consistent with the objec-
tives of creating value for Shareholders 
and Clients being structured as follows: 
The General Shareholders’ Meeting, the 
Board of Directors, the Board of Auditors, 
the Standing Committees of the Board of 
Directors, the Business Leader, the Exec-
utive Management, and the Independent 
Auditors. 

These bodies interact through the Cor-
porate Governance area of Braskem, with 
the support of the Business Security 
area, which is responsible for conducting 
internal audit and compliance, pursuant to 
the illustrated scheme below.

I

)
G
N
T
E
E
M
L
A
R
E
N
E
G
(
S
R
E
D
L
O
H
E
R
A
H
S

STRATEGY AND COMMUNICATION 
COMMITTEE (SCC)

STANDING COMMITTEES OF 

THE BOARD OF DIRECTORS

PEOPLE AND ORGANIZATION 
COMMITTEE (POC)

FINANCE AND INVESTMENT 
COMMITTEE (FIC)

BOARD OF DIRECTORS

BUSINESS LEADER

EXECUTIVE MANAGEMENT

I

C
L
E
N
T
S

BOARD OF AUDITORS 
(W/ POWERS OF AUDIT COMMITTEE)

BUSINESS SECURITY 1

INDEPENDENT AUDITORS

SUPPORT FROM CORPORATE GOVERNANCE AREA

1 - area responsible for internal audit and compliance

Contents / Profile / Corporate Governance

BRASKEM   |   2014 Annual Report   |   33

 
 
The General Shareholders’ Meeting 
is the sovereign body, with powers to decide upon all 
matters relating to the corporate purpose of the Company 
and to make resolutions as it deems appropriate for the 
Company’s defense and development. Its competences, 
forms, and functions are governed by the Stock Corpora-
tion Law (Law No. 6,404) and subsequent amendments 
thereto.

The Board of Directors
is a collegiate body that is regulated by current legisla-
tion, by the Company Bylaws, and by its own Rules of 
Procedure. It is accountable to the Shareholders, other 
stakeholders, and to society in general with respect to the 
tangible and intangible assets used to conduct the Com-
pany’s business. Its main responsibilities are: (a) to guide 
the Company’s business; (b) to monitor its operation and 
administration; (c) to decide on strategic questions; (d) 
to advise the Directors on relevant topics; (e) to approve 
resolutions of general application policies of the Compa-
ny; and (f) to decide on Investments within its authority, in 
addition to others set forth in the Company Bylaws.

It is comprised of 11 Directors and their respective substi-
tutes, who can be elected or removed at any time by the 
General Shareholders’ Meeting. Two of the Directors are 
independent from the Controlling Shareholder, in accor-
dance with the good practices on corporate governance 
indicated by Bovespa and the guidelines from the Sar-
banes-Oxley Act. None of the members of the Board of 
Directors perform any executive function at Braskem.

As of December 31, 2014, the Board of Directors of Braskem was comprised as follows:

MEMBERS
• Marcelo Bahia Odebrecht – Chairman of the Board of Directors
• José Carlos Cosenza – Vice Chairman of the Board of Directors
• Alfredo Lisboa Ribeiro Tellechea
• Almir Guilherme Barbassa
• Álvaro Fernandes da Cunha Filho
• José Alcides Santoro Martins
• Daniel Bezerra Villar
• Marcela Aparecida Drehmer
• Newton Sérgio de Souza
• Patrick Horbach Fairon
• Roberto Zurli Machado 

SUBSTITUTES
• Claudio Melo Filho 
• Antônio Aparecida de Oliveira
• Luiz de Mendonça
• Gustavo Tardin Barbosa
• Paulo Oliveira Lacerda de Melo
• Arão Dias Tisser
• Jairo Elias Flor
• Mauro Motta Figueira
• Mauricio Roberto de Carvalho Ferro
• Andrea Damiani Maia
• José de Freitas Mascarenhas 

Actions of the
Board of Directors

The main issues addressed by the Board of Directors in 2014 included operational and 
strategic investment projects (Braskem/Idesa in Mexico, ASCENT in the US, acquisition 
of Solvay Indupa, and development of COMPERJ Petroquímico), supply of raw materials 
and energy supply, economic/financial results monitoring, competitiveness, profitability, 
fixed expenses, approval of the Action Plan of the Business Leader. Pursuant to plans, 
12 meetings of the Board of Directors were held in 2014, as well as five meetings of the 
Board, three of the POC, five of the FIC, and five of the SCC.

Contents / Profile / Corporate Governance

BRASKEM   |   2014 Annual Report   |   34

The Board of Directors also has three Standing Com-
mittees (as indicated below), set forth in the Company 
Bylaws and Shareholders’ Agreement, which form part of 
the Corporate Governance structure, and whose objec-
tive is to assist and advise the Board on pre-established 
matters. They are comprised of four members each. 

• People and Organization Committee (POC): monitors 
policies and programs relating to People and 
Organization (P&O), such as: compensation, Code 
of Conduct, health, safety, and environment, and 
private pension plans. In addition, the POC analyzes 
significant changes in the macrostructure, as well as 
the replacement and succession of executives in key 
positions. The POC consists of the following members: 
José Carlos Cosenza – Coordinator; Álvaro Fernandes da 
Cunha Filho; Jairo Elias Flor; and Daniel Bezerra Villar. 

• Finance and Investment Committee (FIC): monitors 
policies relating to financial matters, insurance and 
bonds, financial risk management, annual and quarterly 
earnings, and the alliance agreement; it evaluates and 
monitors investment projects approved by the Board 
of Directors, as well as it contributes to preparation 
of the Action Program (PA) of the Business Leader to 
be proposed to the Board of Directors, among other 
matters. The FIC consists of the following members: 
Marcela Aparecida Drehmer – Coordinator; Almir 
Guilherme Barbassa; Mauro Motta Figueira; and Roberto 
Zurli Machado. 

• Strategy and Communication Committee (SCC): 
regarding matters of strategic orientation, the SCC 
evaluates definitions for planning and preparation of 
the Action Plan for the Business Leader. Regarding 
communication issues, the CEC monitors new policies 
and programs on institutional image, sustainability, social 
responsibility, and communications with capital market. 
The committee consists of the following members: 
Newton Sérgio de Souza – Coordinator; Alfredo Lisboa 
Ribeiro Tellechea; José Alcides Santoro Martins; and 
Patrick Horbach Fairon.

The Standing Board of Auditors executes activities gov-
erned by Law 6,404, the Company Bylaws of Braskem 
and its Rules of Procedure, and, on matters consistent 
with Brazilian law, by the United States Sarbanes-Oxley 
Act (SOX). Pursuant to the requirements set forth under 
SOX, the Board of Auditors had its activities expanded in 
2005, taking on duties of an Audit Committee. Its main 
responsibilities are: (a) to oversee the actions of the Ad-
ministration, in order to ensure compliance with their legal 
and regulatory duties, by issuing opinions and providing 
information to Shareholders; (b) to monitor the annual and 
quarterly financial results of the Company; (c) to endorse 
the annual list of preapproved services that can be pro-
vided by the independent auditors; (d) to monitor internal 
and external audit works; (e) to analyze the recommen-
dations prepared by the independent auditors, as well as 
the audit reports on internal controls containing issues 
that could affect the Company’s financial statements; and 
(f) to analyze and make recommendations to the Board of 
Directors regarding procurement of independent auditors.

The Standing Board of Auditors is comprised of 
five Members and their respective substitutes, 
who can be elected or removed at any time by 
the General Meeting, for one-year tenure. As 
of December 31, 2014, the Board of Auditors of 
Braskem was comprised as follows:

MEMBERS
• Maria Alice Ferreira Deschamps Cavalcanti – 
Chairwoman of the Board of Auditors; 
• Aluízio da Rocha Coelho Neto
• Ismael Campos de Abreu
• Luiz Gonzaga do Monte Teixeira
Manoel Mota Fonseca 

SUBSTITUTES
• Carlos Alberto Siqueira Gomes
• Tatiana Macedo Costa Rego Tourinho 
• Afonso Celso Florentino de Oliveira
• Miqueías Bezerra Simões
• Ana Patrícia Soares Nogueira 

Contents / Profile / Corporate Governance

BRASKEM   |   2014 Annual Report   |   35

 
 
Business Leader and Executive Management Board – 
actions of the Executive Management Board of Braskem 
are governed by law and by the Company Bylaws, and 
include management of the businesses and operational 
areas of the Company, as well as implementation of gen-
eral guidelines and policies established periodically by the 
Board of Directors.

As defined in the Company Bylaws, the Executive Board is 
a permanent entity at the Company, and must consist of at 
least four and at most ten Team Members: a President and 
CEO, Investor Relations Director and the other Directors 
without any specific designation, elected by the Board of 
Directors.

The President and CEO, in carrying out the role of Busi-
ness Leader, is responsible for creating the conditions 
necessary for the Survival and Growth of Braskem and 
for the creation and consolidation of the bases for the 
Perpetuity of the Company, as defined by TEO. 

The Company Administration, with the support of the Busi-
ness Security area, assessed the effectiveness of internal 
controls of Financial Statements, in compliance with criteria 
established in the Internal Control – Integrated Framework 
standard – issued by the Committee of Sponsoring Organi-
zations of the Treadway Commission, and, based on these 
criteria,  it concluded that the Company’s internal controls 
of financial statements are effective.

The Executive Management Board of 
Braskem consists of the following individual:

• Carlos Fadigas – President and CEO1
• Décio Fabrício Oddone da Costa1
• Edmundo José Correia Aires1
• Fernando Musa
• Gustavo Valverde1
• Luciano Nitrini Guidolin1
• Marcelo Arantes
• Marcelo Lyra do Amaral
• Marcelo de Oliveira Cerqueira1
• Mário Augusto da Silva1 –  
Director of Finance and Investor Relations
• Roberto Bischoff
1 - Statutory directors.

Business Security – this area is responsible for assess-
ing processes relating to risk management and internal 
controls effectiveness and their compliance with internal 
policies and instructions and market regulations, inde-
pendently and by means of systematic and disciplined 
approach, with the objective of improving the effective-
ness of the operations and adding value to the business.

Independent Auditors – responsible for issuing reports 
concerning the Financial Statements independently and in 
compliance with the law in force. The company providing 
auditing services is replaced every five years, at the latest, 
as determined by CVM Instruction No. 308/09.

Contents / Profile / Corporate Governance

BRASKEM   |   2014 Annual Report   |   36

COMMUNICATION AND TRANSPARENCY

In accordance with legal requirements, Braskem regularly 
submits information to the Securities Commission (CVM) 
and to the São Paulo and New York Stock Exchanges, 
including annual information, standardized Financial 
Statements, quarterly earnings reports, 20-F Forms (an-
nual report on earnings and performance of the Company, 
pursuant to standards specified by the SEC), memoran-
dums, acts, notices and significant events. These docu-
ments are available on the Company’s Investor Relations 
website  - http://www.braskem-ri.com.br/home-en.

Members of the Board of Directors and the Board of 
Auditors have an exclusive information channel that can 
be accessed through Braskem’s internet portal, which 
provides security, transparency, equity, and speed in the 
communication process.

Through the Investor Relations (IR) area, the Company 
maintains a space for constant dialogue on its portal, 
through which Shareholders, the financial community, and 

the general public can review Braskem’s Annual Report, 
Administration Report (annual), quarterly earnings re-
ports, summary of teleconferences pertaining to disclo-
sure of earnings, the agenda of corporate and IR events, 
Bylaws and policies, industry news and updates, price 
quotations, charts, and other information.

For internal audiences, the preferred communication 
channel is Braskem View (intranet), which is available in 
three versions (Brazil, U.S., and Mexico), and has been 
used to publish and share national and regional Compa-
ny’s news, corporate and business information, product 
information, campaigns, and internal processes and 
distinctions. Braskem View also allows access to systems 
and personal data of Team Members and has been used 
for their evaluations. In addition to the intranet, there is an 
additional channel of communication, the Corporate TV, to 
share abridged quarterly information and results present-
ed by the Business Leader. 

Contents / Profile / Corporate Governance

BRASKEM   |   2014 Annual Report   |   37

Ethics and Integrity

GRI G4-56 | GRI G4-57 | GRI G4-58 | GRI G4-SO5 | GRI G4- HR3  

GLOBAL COMPACT: PRINCIPLES 1, 2, 6 AND 10
Odebrecht Entrepreneurial Technology (TEO) is the 
common cultural and ethical reference for Team Mem-
bers of the companies of the Odebrecht Group, including 
Braskem. The values, principles, and practices of Corporate 
Culture are also contained in the Group’s Code of Conduct.

Braskem provides to each Team Member, when they 
are hired, the printed version of the Code of Conduct, in 
the language of each country in which the Company is 
active, and explains the values and principles of the Code, 
as part of the Company’s Introduction to the Braskem 
Culture Program. The Code of Conduct is also available 
on the corporate intranet and on the Company’s website 
– http://www.braskem.com/site.aspx/braskem-interna-
cional

The Code was revised in 2014 in order to keep it consis-
tent with new laws, including updated content on corrup-
tion and practices to improve Corporate Governance. The 
revised document was distributed among all Braskem 
Team Members, who participated in a dissemination 
program, which included the application of a question-
naire to measure assimilation and an electronic signature 
to confirm receipt and acceptance of the guidelines and 
requirements from the Code.

ETHICS HOTLINE CHANNEL
Braskem offers the Ethics Hotline channel so that Team 
Members, suppliers, third parties, Clients and other collab-
orators can safely and responsibly contribute with informa-
tion to help the Company maintain a safe, ethical, transpar-
ent, and productive corporate environment. This channel 
can be accessed via internet or toll-free phone call in the 
language of the countries in which Braskem operates. 

All the information received through this channel is ana-
lyzed while respecting confidentiality and independence, 

guaranteeing the anonymity of the reporting parties and 
secure verification. The results of the respective analyses 
are presented and discussed by the Ethics Committee, 
which consists of the Heads of Legal, Business Security, 
People and Organization, Finance, and Institutional Rela-
tions. No form of retaliation is tolerated against any person 
who reports, in good faith, any concern regarding any 
conduct, illegal or otherwise, pursuant to the guidelines 
established in the Code of Conduct.

Cases of discrimination1

Temporary 
suspension; 
elaboration of goals 
for improvement

Warning; change 
in Action Program 
for non-leadership 
positions; 
dismissals

2

11

8

4

In three cases, the Team 
Members were dismissed. 
In the fourth case, the Team 
Member received feedback 
followed by monitoring on 
the part of Leadership.

4

16

ACTIONS TAKEN

SUBSTANTIATED CASES

UNSUBSTANTIATED CASES

1 - Registered on the Ethics Hotline.

2012

2013

2014

Contents / Profile / Corporate Governance / Ethics and Integrity

BRASKEM   |   2014 Annual Report   |   38

Cases of corruption and conflicts of interest1
GRI G4-SO5 | GLOBAL COMPACT - PRINCIPLE 10

Year

Confirmed cases

Nature of cases 

Actions taken

2013

2014

No case involving any 
public figures; one case of 
conflict of interest

A Team Member sought to 
gain personal benefits in 
relations with a supplier

The Team Member was 
terminated and the supplier 
was blocked and no longer 
provides services to the 
Company

No case involving any 
public figures; one case of 
conflict of interest

Team Member sought to 
gain personal benefits in 
relations with a supplier

The Team Member was 
terminated and the supplier 
was blocked

1 - Registered on the Ethics Hotline.

Note: no legal action or proceedings relating to corruption were 
brought against the Company or its Team Members during the year.

For more information, visit:

Braskem / Corporate Governance
Braskem /  Code of Conduct
Braskem / Ethics Line

Contents / Profile / Corporate Governance / Ethics and Integrity

BRASKEM   |   2014 Annual Report   |   39

Business 
growth

Braskem’s growth is based both on the expansion 
of its operations and the strengthening of its 
production chain, with a focus on plastics, helping 
Clients to increase their competitiveness and to 
develop sustainable solutions.

BRASKEM   |   2014 Annual Report   |   40

New fronts

Braskem is making progress on various fronts of ex-
pansion: increasing its lines of production, building new 
industrial plants, entering into new markets and launching 
new products, always innovating to boost productivity 
and meet its Clients’ expectations.

Innovation serves the purpose of boosting the Company’s competitiveness and meeting its Clients’ expectations.

Contents / Business growth / New fronts

BRASKEM   |   2014 Annual Report   |   41

Markets and production

UNITED STATES

GRI G4-EC8
The investment agenda for expansion of the production capacity of 
Braskem prioritizes diversification of the raw materials matrix, wheth-
er by acquisition of other companies or through the construction of 
new projects. The main projects underway or under study are identi-
fied in the infographic.

UNITED STATES 
The ASCENT project studies for the integrated production of polyeth-
ylene from shale gas moved forward and new scenarios have been 
added to the analysis given the new reality of the global energy market.

MEXICO 
The Braskem Idesa Project is in the final stages of construction. The 
complex includes a cracker for ethylene produced from natural gas 
ethane, integrated with three polymerization plants, in addition to the 
utility plants (energy, water, and steam). Supply of natural gas as a raw 
material is guaranteed under a 20-year contract with Pemex (state-
owned oil and gas company). Learn more in  Braskem Idesa.

VENEZUELA / PERU 
Braskem continues to assess opportunities for expansion in these 
countries. 

MEXICO

VENEZUELA

PERU

BRAZIL

BRAZIL
Partnership with German firm Styrolution was furthered to as-
sess the project feasibility for producing acrylonitrile butadiene 
styrene (ABS) and styrene acrylonitrile (SAN) polymers in Brazil 
to substitute imports. ABS and SAN are used in the automobile, 
household appliance and electronics industries. The project was 
approved by the Administrative Council of Economic Defense 
(CADE) in March, and studies are underway to determine the 
value of the investment to be made. This will be the only industry 
of this kind in Latin America.

Contents / Business growth / New fronts / Markets and production

BRASKEM   |   2014 Annual Report   |   42

BAHIA

RIO DE JANEIRO

RIO GRANDE DO SUL

BAHIA
In order to expand production capacity of linear low-density polyethylene (LLDPE) 
to 120,000 tons per year, Braskem completed an investment of some R$ 50 million 
at one of its factories in Bahia. The initiative will supply nearly all of domestic demand 
for this product, which previously relied on imports. Of the total production already 
underway, 100,000 tons are part of the Braskem Flexus® family, a metallocene-based 
polyethylene used in packaging that requires characteristics such as increased 
strength, gloss, transparency, and sealing power. Since 2004, Braskem has been the 
leader in the Latin American market in the supply of metallocene-based polyethylene, 
which represents nearly 20% of the LLDPE market, and is growing at above-average 
rates in this market.

Braskem will be the supplier of propylene, sodium hydroxide, and utilities, in addition 
to investing in hookups to supply raw resources and utilities needed for the BASF 
acrylics plant in Camaçari (BA), with launch expected in 2015. The acrylics complex 
will meet the needs of several industry segments, including paints, adhesives, diapers, 
mining, textiles, paper, civil construction, and petroleum extraction. A positive impact 
on the Brazilian balance of trade is estimated in the order of US$ 200 million in import 
substitution and US$ 100 million in increased exports. Nearly 2,000 people were em-
ployed during construction, while 230 direct jobs and 600 indirect jobs will be created 
when it starts operations.

RIO DE JANEIRO
Studies for the COMPERJ Petrochemical Project (Petrochemical Complex of Rio de 
Janeiro) were completed, and the most attractive option identified was the project 
for expansion of Braskem production at the Duque de Caxias complex (RJ). Moving 
forward, progress will depend on the viability of a long-term contract for supply of 
raw materials from Petrobras. Braskem remains committed to making this important 
strategic project a viable reality.

Note: attempts to acquire the PVC and 
liquid soda units of Solvay Indupa - the 
Administrative Council on Economic 
Defense (CADE) rejected Braskem’s 
proposal, despite all the Company’s 
efforts. 

RIO GRANDE DO SUL
Launch of low-density green polyethylene (LDPE) line, with annual production capaci-
ty of 30,000 tons. LDPE is used in the production of packaging and films, and the main 
Client for green resin is Tetrapak®, which in 2014 began using this resin in its packag-
ing produced in Brazil.

Contents / Business growth / New fronts / Markets and production

BRASKEM   |   2014 Annual Report   |   43

BRASKEM IDESA: PROGRESS
The most important action towards achieving the Company's strategic objectives of growth, international 
expansion, and diversification of raw materials is the complex being constructed in Mexico in partnership with local 
petrochemical company Idesa. Construction is in final stages and is 88% complete in terms of physical structures. 

GRI G4-EC8 | GRI G4-EN14 | GRI G4-SO1 | GRI G4-SO2 | GLOBAL COMPACT – PRINCIPLES 7 AND 8

Profile and economic impact of the project

The complex includes a cracker for eth-
ylene produced from natural gas ethane, a 
competitive raw material, for which the 
project enjoys guaranteed supply under a 
20-year contract with Pemex 
(state-owned oil and gas company), inte-
grated with three polymerization plants, in 
addition to utility plants (energy, water, 
and steam). The strong partnership 
between Braskem, Idesa and Pemex 
helped contribute to the development of 
the Mexican petrochemical industry. 

Annual production capacity of the com-
plex will be 1.05 million tons of high- and 
low- density polyethylene, equivalent to 
approximately two-thirds of the total PE 
imported by the country. On average, 
Mexico consumes 1.8 million tons/year of 
imported polyethylene, an amount which 
will be significantly reduced once Braskem 
Idesa comes into operation, which should 
occur in the fourth quarter of 2015. 

A positive impact on the country's balance 
of trade is estimated in the order of US$ 
1.5 billion to US$ 2 billion annually. In addi-
tion, during the construction phase, the 
project acquired US$ 1.345 billion in ser-
vices and materials from Mexican suppli-
ers, 54% of the total.

In addition to the large domestic consum-
er market, Mexico has free trade agree-
ments with more than 40 countries, which 
will facilitate the access of Braskem to 
those markets. 

Of the US$ 3.2 billion obtained to finance 
construction in 2012, funded by a multina-
tional pool of seven leading banks and 
lending agencies (three development 
banks, two export agencies, and two 
multilateral agencies), as well as ten com-
mercial banks, 90% of that total had been 
disbursed as of December 2014.

IMPACT ON MEXICAN 
TRADE BALANCE
US$ 1.5 billion 
to US$ 2 billion
estimated per year

US$ 1.345 billion
in services and materials from 
Mexican suppliers, 54% of the total

ESTIMATED ANNUAL PRODUCTION
1.05 million tons
of high- and low-density polyethylene

MEXICAN CONSUMER MARKET
1.8 million tons
of polyethylene per year

Contents / Business growth / New fronts / Markets and production / Braskem Idesa

BRASKEM   |   2014 Annual Report   |   44

Communication and engagement

Recruitment and training

In keeping with the principles of social 
responsibility and transparency, the subsidi-
ary keeps local Communities informed as to 
the progress and impacts of the project 
through its Public Participation Program. 
The Communities closest to the complex 
are regularly contacted by a dedicated team 
that conducts regular visits. 

For the cities within the complex's area of 
influence, Casas Abiertas events are held not 
only to provide information but also allow 
people to voice their concerns and sugges-
tions regarding the project. In 2014, four 
events were held: two in Coatzacoalcos and 
two in Nanchital, with the attendance of 419 
people, totaling 1,591 individuals since the 
program's first activity. All evaluations 
received were positive and of the 420 com-
ments recorded, 75 were suggestions to 
improve the event or the social aspect of the 
project. All other comments reflected peo-
ple's satisfaction with the quality of commu-
nication and with the environmental and 
social impact of the Braskem Idesa complex.

Hiring has continued for professionals to 
work at the Mexican petrochemical com-
plex. By the end of 2014, a total of 588 
professionals had been hired, and once the 
plant is in operation, it will employ nearly 
3,000 professionals, including Team Mem-
bers and contract workers.

In 2014, 187 Mexican Team Members were 
trained in Brazil using the Education Through 
and For Work process. Trainees visited 
various Braskem plants so as to develop 
technical skills centered on Company opera-
tions and processes.

CASAS ABIERTAS

1,591 people
registered since the program’s first activity

Youths' opinion

The sixth edition of the "Empresa de 
los sueños de los jóvenes" survey 
ranked Braskem Idesa as the fifth 
most desirable company for Mexican 
recent graduates. Reasons: constant 
challenges, opportunities for profes-
sional development and possibility to 
work at a company that invests in 
innovation. The survey was conducted 
by Cia de Talentos and Nextview 
People in 2014.

Contents / Business growth / New fronts / Markets and production / Braskem Idesa

BRASKEM   |   2014 Annual Report   |   45

Local development

Nearly 16,500 people were involved in the 
project in 2014, including direct and indirect 
hires, most of them (nearly 90%) are from 
the surrounding Communities. As a result 
of the conclusion of certain stages, approx-
imately 4,800 people had been demobilized 
at the end of the year.

This process of demobilization will continue 
in 2015 until conclusion of works, posing a 
challenge for Braskem Idesa as it continues 
to include local Communities in its value 
chain and to encourage local development.  

With this objective, the subsidiary devel-
oped a Strategic Social Investment Pro-
gram that includes three stages. The first 
stage is the development of Production 
Projects, identifying regional vocations and 
training people to serve as suppliers for the 
complex and for other companies in the 

THE FIVE PRODUCTION PROJECTS

Raising of tilapia

Cleaning products

Supply of uniforms

Recycling of materials 
provided by Braskem Idesa 
for production of 
handicrafts, for instance

Raising of chickens

region. After extensive consultation with 
potential participants (during which a 
variety of options were presented), five 
production projects were selected by the 
majority.

The next two stages of the Strategic Plan 
include: training to allow individuals to gain 
employment in the industries that will 
provide necessary support services for 
Braskem Idesa (such as transportation, 
food, security, logistics, etc.), and develop-
ment of a local industrial complex, centered 
on the transformation industry, with the 
aim of generating more jobs, government 
revenue, and local investments.

16,500 people
WERE INVOLVED IN THE PROJECT 
most of them (nearly 90%) are from 
the surrounding Communities

200 participants

93% are women

The participants are receiving courses on administrative 
organization, technical training, and skill building. The next 
steps include legal incorporation of the companies, the 
elaboration of business plan, and launch of production, 
expected to take place in June 2015.

Contents / Business growth / New fronts / Markets and production / Braskem Idesa

BRASKEM   |   2014 Annual Report   |   46

Environmental impact

The environmental impacts inherent to a 
project of this size and scope have been 
reduced by mitigation actions, including 
creation of an environmental protection 
area, which will receive species at risk of 
extinction found around the periphery of 
the project and offer space for the growth 
and multiplication of new individuals of 
such species, and the use of the latest 
technologies.

Future environmental impacts of operation 
were included in the cost / benefit assess-
ment of equipment, in order to select the 
best possible technologies. For example, it 
is estimated that energy consumption will 
be 12% less than Braskem's average. When 
compared directly to similar plants (crack-
ers) the reduction is nearly 48%. This 
reduction will also be reflected in the inten-
sity of greenhouse gas emissions, which 
will be 28% less than Braskem's average. 
With regards to water consumption, nearly 
US$ 40 million were invested in water 
reuse installations, which will provide a 
reuse rate of approximately 20%. The 
complex will begin operations in compliance 
with the water quality requirements estab-
lished for the region for 2018.

In response to one of the local population's 
most frequent concerns expressed 
through the Public Participation Program, 
relating to environmental quality, participa-
tive environmental monitoring is underway 
to establish baseline local conditions. Com-
munity Representatives were trained to 
take measurements of contaminants in the 
air and water as well as levels of dust and 
noise. These individuals accompany spe-
cialists hired to record conditions through-

out the year. Monitoring will continue after 
the commissioning of the petrochemical 
complex, allowing the Company to identify 
the impact and maintain current levels of 
environmental quality.  

In 2014, approximately US$ 600,000 were 
invested in reforestation activities, environ-
mental monitoring, waste disposal, and 
preservation of biodiversity at the complex.

Energy consumption

Greenhouse 
gas emission

12% below
Braskem’s 
average

48% less
than similar plants 
(crackers)

28% below
Braskem’s 
average

U$ 600,000

was invested in 
reforestation activities, 
environmental monitoring, 
waste disposal, and 
preservation of biodiversity 
at the complex, in 2014.

Contents / Business growth / New fronts / Markets and production / Braskem Idesa

BRASKEM   |   2014 Annual Report   |   47

 
Clients and commercial strategy

Preservation of cultural heritage

The petrochemical complex construction works 
were monitored by a team of specialists from the 
National Institute of Anthropology and History 
(INAH, Mexico) to ensure that any archeological 
remains were properly identified and recovered. 
The pieces found are currently part of the 
INAH-Veracruz collection. In those cases in which 
important and significant findings were made, the 
works of the new project were altered to ensure 
the preservation of the local culture. The findings 
were documented in a specific publication - 
Hallazgos Arqueológicos en la Cuenca Baja del 
Coatzacoalcos - in partnership with INAH.

Pre-marketing activities were intensified in 
2014. Since 2012, the sales team at Braskem 
Idesa has been mapping out the Mexican 
market for polyethylene and contacting local 
transformers, in order to develop a portfolio 
of Clients. By the end of 2014, there were 
305 Clients, exceeding the target of 230 
established for the period. 

The focus has been placed on small and 
medium-sized companies, given that the 
availability of polyethylene is still limited to 
pre-marketing sales. The objective for 2015 
is to expand geographic coverage to other 
regions in the country and to begin contact-
ing larger transformers in order to guarantee 
a solid Client portfolio for the opening of the 
center. In order to conduct these pre-mar-
keting actions, Braskem Idesa has acquired 
polyethylene from distributors and has also 
received product from Brazil.

Focus on small and 
medium-sized companies

Portfolio of 
305 Clients
by the end of 2014

Contents / Business growth / New fronts / Markets and production / Braskem Idesa

BRASKEM   |   2014 Annual Report   |   48

EUA

State of
Veracruz

Golfo do
Gulf of 
México
Mexico

MEXICO

Mexico 
City

Located in the State of 
Veracruz, along the coast of 
the Gulf of Mexico, it is the 
largest private investment in 
the country. Braskem’s stake 
is 75%, and Idesa’s is 25%.

2008
the Mexican Government 
launches international tender 
for installation of a PE-producing 
petrochemical complex in the 
State of Veracruz.

2009
the Braskem Idesa partnership 
(Idesa being a Mexican business group 
with a history in petrochemicals) 
is awarded contract.

Shareholding

2011
construction consortium contracted 
for EPC (Engineering, Procurement 
and Construction) for total execution 
of the project. The engineering 
and procurement stage involved 
companies from Mexico, the 
United States, Europe, South 
America, and Asia.

2012
signing of contracts totaling 
US$ 3.2 billion for the 
construction and operation 
of the petrochemical complex.

75%
Braskem

25%
Idesa

2013

58% of the project completed

2010
the two companies create a 
joint venture, Braskem Idesa 
and establish a contract with 
Pemex for guaranteed supply 
of ethane for 20 years.

2014

88% progress on the project's 
physical structures

Contents / Business growth / New fronts / Markets and production / Braskem Idesa

BRASKEM   |   2014 Annual Report   |   49

Products

GRI G4-EC8 | GRI G4-EN7 | GRI G4-EN27 

GLOBAL COMPACT – PRINCIPLES 7, 8 E 9
In order to continue to innovate and 
serve our Clients with the utmost quality 
standards, thereby improving the lives of 
people, Braskem’s teams seek solutions 
in the segments in which they operate, 
investing resources and creative efforts 
to expand the use of plastics in society. 
Eleven new products were presented 
in 2014. Learn more about some of the 
highlights and examples of improvements 
offered by the products launched during 
recent years. 

PE
Technologies for agribusiness: a solution 
developed in partnership with the Client 
Electro Plastic, Black and White Mulching 
is specific to citrus farming. The solution 
consists of a polyethylene film with spe-
cial additives, the purpose of which is to 
cover the soil to control weeds, maintain 
humidity and temperature, and improve 
root development, with lower water 
consumption. After two years of product 
testing, plant growth was proven to be 
improved with 14% greater height and up 
to 54% more productivity. 

Innovation in rotational molding: a new 
hexane-based linear middle-density 
polyethylene for technical, agricultur-
al, and automobile parts, with better 

performance in mechanical properties. 
Mechanical strength is the fundamental 
characteristic for parts that are used over 
long periods of time. The most common 
applications of rotational molding are wa-
ter reservoirs, tanks, and cisterns, as this 
plastic provides greater installation speed, 
durability, and waterproofing than other 
materials.

Pipes and water mains: a new polyeth-
ylene resin intended for application in wa-
ter and natural gas pipes and water mains, 
offering improved durability to guarantee 
all segment standards are met (ISO, 
DIN, EN, and NBR). This product is more 
durable; for example, it can reach 100 
years of use for pressurized pipes (50% 
longer than the resin used previously). 
The growing demand for this kind of resin 
is related to large infrastructure works and 
the federal government program called 
Saneamento para Todos (Sanitation for 
All, in English) which seeks to offer better 
health conditions for the population. The 
Clients using this product include: Tigre, 
FGS, Kanaflex, Majestic, Polierg, and 
PolyEasy.

Acoustic insulation cover: sales of this 
product remain on an upward trend, as 
a result of the approval of ABNT 15575 

Construction Performance Standard, in 
effect since June 2013, which establishes, 
among other provisions, the reduction of 
impact noise using slabs between floors in 
new buildings. Developed by Multinova in 
partnership with Braskem, these expand-
ed polyethylene covers have been proven 
to guarantee acoustic insulation between 
apartments in studies measuring impact 
noise, mechanical stiffness, and compres-
sion fluency on the subfloor. This solution 
offers the best cost/benefit tradeoff in 
the market, with a reduction of up to 50% 
in investment per m2 as compared to 
other solutions offering the same level of 
acoustic insulation.

Flexus7200XP: a new linear low-den-
sity polyethylene resin produced with a 
metallocene catalyst and developed for 
stretch film extrusion using a cast film. It 
is highly resistant to impact and puncture 
and has good load retention and provides 
more transparency. This product also 
provides the Client with greater produc-
tivity, as it keeps the cast film clear longer, 
decreasing the frequency of machine 
shutdowns. This new resin is the result 
of work performed in partnership with 
Clients over the course of a year.

Contents / Business growth / New fronts / Products

BRASKEM   |   2014 Annual Report   |   50

PP
Odebrecht Braskem Design Challenge: 
In addition to Odebrecht Properties and 
Braskem, the second edition of the Design 
Challenge was conducted in partnership 
with Tramontina, a Braskem Client, and 
the design agency Mais Packing. The aim 
of this edition was to encourage creativity 
among university students in the creation 
of plastic furniture for primary/second-
ary school settings, as it provides greater 
durability at a lower cost. The initiative 
involved the participation of 18 students 
from six universities in São Paulo. The 
students attended lectures and technical 
training on plastic applications and versa-
tility, as well as on current design trends. 
The winning items will be produced and 
sold by Tramontina.

Maxio® Line: composed of various prod-
ucts that provide Clients with social and 
environmental improvements, such as re-
duced energy and/or raw material use, and 
greater productivity, e.g., reduced process-
ing time. In 2014, , the year the seal was 
launched, two new grades were launched 
and sales increased by 27% over 2012 to-
taling 121,282 tons, distributed in nine items 
that comprise the portfolio for this line. 

Updates to the Maxio® line in 2014 include:
• KM 6150HC Grade (polypropylene): 
launched in April 2014 for use in injection 
molding of plastic furniture. During 
market testing, it showed an increase 
of 25% in impact strength and 6% in 
stiffness as compared to its predecessor, 
the KM 6150. The new grade guarantees 
increased performance in the plastic 
furniture segment, especially for 
monoblock chairs (produced in a single 
stage using the injection process). In 
addition to safety benefits, this product 
provides up to a 12% reduction in weight 
of the monoblock chairs with increased 
quality and performance. 

• RP 149 Grade (polypropylene): seeks 
to meet market demand for resins with 
improved fluidity (87g/10 min). This 
new grade provides increased ease in 
filling molds for large parts (for example, 
organization boxes and baskets), with 
reduction in the injection cycle without 
loss of any mechanical properties. 
The reduced injection temperature, as 
compared to grades with increased 
fluidity, also provides energy savings for 
plastic transformers. 

Contents / Business growth / New fronts / Products

BRASKEM   |   2014 Annual Report   |   51

The winning furniture of the first edition of the Odebrecht-Braskem Design Challenge, 
2013, shown at the Casa Cor São Paulo 

Gains from Maxio® line in the
Clients’ production chains

Braskem supports the monitoring of its Clients’ gains 
from the Maxio® line, in order to better understand these 
products’ contributions. Below are some examples 
of Clients who have achieved gains in efficiency and 
improved environmental performance in 2014:

• CLIENT FROM ELECTRONICS SEGMENT (1): this 
company used the Maxio® H201 grade in two items, 
resulting in an 8.2% increase in productivity in one item 
and 10% in the other, as well as reductions in electricity 
consumption of 30% and 12%, respectively.   

• SÃO BERNARDO: the use of the Maxio® line resulted in 
a reduction of 21% in the energy consumption of São 
Bernardo, a company that produces plastic householder 
items for more than 20 countries. São Bernardo 
achieved gains beginning with the first tests conducted 
with the H 105 resin, used in transparent packaging. In 
addition to energy savings, they were also able to reduce 
the temperature applied during industrial processing by 
12%, and the production cycle time by 3.5%. Reduction 
in these indicators decreased the Client’s environmental 
impact, allowing it more freedom to supply the market 
with sophisticated and varied products while providing 
access to new markets.
• 

• CLIENT FROM ELECTRONICS SEGMENT (2): this 
company used the Maxio® H202HC grade in two items, 
obtaining estimated reduction of 26% and 46% in 
electricity consumption in the production processes of 
both items. 

• CLIENT FROM FURNITURE SECTOR: this client used the 
Maxio® KM 6150HC grade in plastic furniture to increase 
its resistance, allowing for a reduction of 13% in the 
weight of the chair model manufactured. 

• RAFFIA PRODUCER: creating a new formulation for 
the product, using the Maxio® line, this Client boosted 
productivity by up to 23% in ribbon forming. 

• MINERAL WATER GLASSES PRODUCER: the new 
formulation for the product, using the Maxio® line, 
reduced breakages of packaged cups during transit from 
15% to zero, also providing productivity gains of 25% in 
the production of plates for the manufacture of the cups.  

• DETERGENT PRODUCER: the use of the Maxio® EP 
548S grade in detergent lids reduced loss from 3% to 
zero.  

• PACKAGING PRODUCER: this client replaced a 
conventional product with the Maxio® HP 427J grade, 
obtaining a 50% reduction in the number of breaks in 
film during production and a 15% decrease in thickness 
variation, in addition to a drop in average processing 
temperature of 3°C, achieving better mechanical 
properties in the film produced. 

In environmental terms, it is important to note that 
improvements in energy efficiency and cycle times and 
reductions in product loss or weight also reduce the 
use of natural resources, both in energy production and 
product formulation, also decreasing GHG emissions 
associated with the manufacture and transportation of 
these products.  

Contents / Business growth / New fronts / Products

BRASKEM   |   2014 Annual Report   |   52

PVC
PVC roofing tiles: sold by Precon since 2011, increasing 
sales have brought this segment to include eight manufac-
turers in Brazil and to incorporate multiple extrusion lines 
(total of 32), with resin consumption of some 7,000 tons, 
40% higher than in 2013. 

The Brazilian Association of the PVC Roofing Tile Industry 
(ABITELHA) has also been instrumental in developing this 
market, by standardizing the product and disseminating 
the solution at trade fairs. PVC roofing tiles offer benefits 
over a conventional system, such as practicality, durability, 
and a 25% reduction in cost – from the roofing structure to 
the tile installation. The PVC roofing tile sector is expected 
to achieve 10% market share within 10 years.

PVC Concrete Construction System: this reflects an im-
portant development in the Construction System proj-
ect, with inclusion of new products and public contracts 
awarded to Braskem Clients. Global Housing, for example, 
was awarded the contract for a construction system to 
build 500 daycares (Leading Childhood Education Cen-
ters, abbreviated to CREI in Portuguese) through the Brasil 
Carinhoso Program of the Federal Government. Use of 
this solution allows for a reduction in construction time 
from eighteen months (masonry daycare buildings) to six 
months. Royal Indústria do Brasil, also a Braskem’s Client, 
won the bid of the Government of Minas Gerais for sup-
plying the construction of eight thousand home sanitary 
modules, which will initially serve 12 municipalities, with 
construction time reduced to two days and improved 
public health conditions, as a result of the replacement of 
non-septic tanks, which contaminate the water supply, 
with septic tanks that ensure proper disposal of waste.

Contents / Business growth / New fronts / Products

BRASKEM   |   2014 Annual Report   |   53

Life Cycle Assessment

Since 2005, Braskem has used the Life Cycle Assessment 
(LCA) methodology to better understand aspects relating 
to sustainability in its value chain. The LCA is used to 
study potential environmental (and, in some cases, social) 
impacts throughout the life of a product or service, from 
raw material extraction to final disposal. By comparing 
different products or usage scenarios, the Company is 
able to conclude which option is the most sustainable and 
best supports business decisions.
The Company has 58 studies in the LCA pipeline, 20 more 
than in 2013. Twenty-eight of these studies have been 
completed (13 of them are in the publication stage), 24 
are still in progress, and six are in the exploratory stage. In 
addition to these studies, Company plants are currently 
performing inventory, and 65% of the process has been 
completed for operations in Brazil.

Below are some examples of studies concluded in 2014:
• Manholes (PE): in underground systems (sewage 
and rainwater runoff pipes), points of access must be 
created in order to inspect and maintain pipes. These 
points are known as manholes, and they can be made 
using reinforced concrete staves or rotomolded PE. 
This study compared the environmental performance 
of both solutions, demonstrating that PE is more 
environmentally sustainable due to various factors, 
including a 60% reduction in water consumption during 
the entire life cycle.. 

• Surgical kits: a comparative study of surgical kits 
(four surgical fields and two aprons) used during 
surgical procedures. They can be made of woven 
cotton (reusable) or from nonwoven polypropylene 

(disposable). Considering that after six uses, the cotton 
option loses its barrier properties and no longer offers 
effective protection, the nonwoven option offers better 
environmental performance, for instance by reducing 
water consumption by at least 80%.   

• Vitopaper® (plastic-based paper): study that compares, 
from an environmental point of view, the use of bio-
oriented polypropylene film (BOPP) to coated paper for 
the printing of the Braskem’s Annual Report. In addition to 
the differences in production of these two materials, there 
are also differences in the printing processes and types 
of ink used. This LCA demonstrated that Vitopaper® is 
environmentally better than coated paper. For example, 
the impact on climate change of Vitopaper® is 30% lower 
than that of coated paper.

The sustainability of plastic as a solution to improve lives 
is a strategic issue for the Company and of interest to its 
stakeholders, especially Clients. The concept of the life 
cycle is increasingly acknowledged and applied at the 
Company thanks to the growing involvement of its busi-
ness units in these studies.

LCA studies available for consultation will be listed on 
http://www.braskem.com.br/site.aspx/Life-Cycle-As-
sessment-USA 
beginning in May 2015 and may be requested by e-mail to 
acv@braskem.com.

For more information, visit:

Braskem / Life Cycle Assessment (LCA)
CEBDS / LCA Network

LCA network

Braskem assumed the chairmanship of the 
Brazilian Business Network of Life Cycle 
Assessment in July 2014, for a period of two 
years. One of the objectives of the Network 
is to disseminate the use of LCA technique, 
encouraging cooperation among Brazilian 
companies interested in the issue.

Activities performed by the Network in 2014 
include training of professionals on life cycle 
management and launching an incentive 
for creation of a national database that has 
inventory from various economic sectors. 

Through the end of 2014, twenty companies 
have joined the Brazilian LCA Network: 
BASF, Braskem, Boticário, Danone, Duratex, 
Embraer, Embrapa, GE, Klabin, Natura, 
Odebrecht, Oxiteno, Pepsico, Petrobras, 
Raízen, Tetra Pak, Vale, Volkswagen, 
Votorantim Cimentos, and 3M.

Here it bears mention that the Brazilian 
Business Council for Sustainable Development 
(CEBDS) assumed coordination of the Brazilian 
LCA Network in 2014.

Contents / Business growth / New fronts / Products / Life Cycle Assessment

BRASKEM   |   2014 Annual Report   |   54

Innovation

Innovation is an essential part of Braskem’s corporate 
strategy and is fundamental for meeting the Company’s 
sustainable development macro-objectives. Innovation 
leads to competitive advantages and growth, allowing 
the Company to survive and thrive as better solutions are 
created to meet the demands of Clients and of society.

Braskem has a team of 312 specialized professionals ded-
icated exclusively to researching and developing products, 
processes, and applications, two Innovation and Tech-
nology (I&T) Centers, one in Triunfo (RS) and the other in 
Pittsburgh (Pennsylvania), 23 laboratories, and seven pilot 
plants1 , where testing is conducted and improvements 
are made. We also conduct several innovation projects in 
collaboration with partners, such as companies, universi-
ties, and research centers. 

In 2014, the Company opened its new Renewable Chem-
icals Laboratory in Campinas. That space is dedicated to 
biotechnology projects and chemical processes using 
renewable resources, strengthening Braskem’s com-
mitment to sustainable technological alternatives, which 
constitutes one of the Company’s sustainable develop-
ment macro-objectives. The laboratory employs 28 re-
searchers and uses high performance equipment such as 
High Throughput Screening (robotic equipment that allows 
execution of various simultaneous experiments signifi-
cantly boosting productivity) and high sensitivity chroma-
tography for chemical analysis, which is able to separate 
mixtures in liquid phase and held to identify compounds. 

1 - In 2013, Braskem had 24 laboratories and eight pilot plants. In 2014, 
one laboratory and one pilot plant were deactivated, both in Camaçari 
(BA), as they were linked to the FIO DE UTEC project (or UTEC THREAD, 
in English) that was completed in the period.

Submitted Patents

764

652

852

764

652

589

63

2012

112

2013

88

2014

DURING THE YEAR

IN PREVIOUS YEARS

Innovative 
company

GLOBAL COMPACT – PRINCIPLE 9
In February 2014, Braskem was included in the list of the 50 most innovative companies in the 
world, according to the annual ranking published by the economics and business magazine 
Fast Company, earning distinction for its research work in products of a renewable origin, 
such as Green PE. Fast Company is one of the largest media publications in the United States 
and it evaluates thousands of companies around the world, considering the impact of their 
innovations on society. 

Contents / Business growth / New fronts  / Innovation

BRASKEM   |   2014 Annual Report   |   55

With an annual budget of approximately R$ 30 million, this 
new laboratory also received support and funding from 
the Brazilian Government Innovation Agency (FINEP) - 
Innovation and Research and backing from Investe SP, an 
investment promotion agency of the State Government 
of São Paulo under the Secretary of Economic Develop-
ment, Science, Technology and Innovation, to select the 
best location for the opening of the laboratory.

A piece of equipment was also purchased known as the gel 
permeation chromatograph, at a price of R$ 1 million, for the 
I&T Center in Triunfo, which will be used to evaluate the size 
and alterations of the polymer chains being researched at 
the laboratories, both which are important characteristics 
in the transformation and application of the plastic resins 
developed by the Company. The expected results include 
increased productivity, reduced consumption of solvents, 
and reduced quantity of waste, which will make the process 
more economically and environmentally sustainable.

Also in 2014, Braskem signed an agreement with the Brazil-
ian Government Innovation Agency (FINEP) to use nano-
technology in the development of plastic packaging with a 
high barrier to gas, steam, and chemical solvents, which can 
help, for example, increase the preservation of foods. The 
improvement of resin properties is possible thanks to the 
addition of miniscule particles from other nanometric ma-
terials (for purposes of comparison, a nanometer is nearly 
50,000 times smaller than the thickness of a strand of hair).

Research will be conducted at the I&T Center in Triunfo 
(RS) and the goal is to complete the project by the end 
of 2016. FINEP will supply an amount of R$ 2.97 million in 
the form of a government grant, and Braskem will provide 
funding totaling R$ 1.66 million.

Biotechnology projects and chemical processes using renewable raw materials

Contents / Business growth / New fronts  / Innovation

BRASKEM   |   2014 Annual Report   |   56

MANAGEMENT
The research teams utilize a single system for project control, with comparable metrics 
and parameters, which facilitates the consolidation of data by number of projects under 
way, resources employed, researchers involved, innovation by business area, among oth-
er information. The system adopted facilitates reporting to public agencies and financiers.

Monitoring of technological trends in the global chemical industry represents another 
important area activity, and is fundamental to identifying what is going on in the sector, as 
well as opportunities, challenges, and threats for the Company’s product portfolio. Moni-
toring also includes renewable material-based chemical products, polymers, and fuels. 

In order to assess the innovation portfolio’s adherence to Braskem’s sustainability strategy, 
in 2014 development of an assessment tool was completed, with pilot projects and inclu-
sion in management systems being carried out. Indicators based on Braskem’s ten sus-
tainability macro-objectives for 2020 - safety, water efficiency, energy efficiency, climate 
change, renewable resources, post-consumption, economic and financial results, local 
development, development of solutions, and strengthening of practices - are evaluated. 

Once the questionnaire, which is made available through the Company’s project manage-
ment system (Clarity), is completed, the results are displayed in a dashboard that shows 
the overall sustainability score of the project, the results in each sustainability dimension 
(environmental, economic, and social), and the score for each macro-objective. These 
indicators offer a useful tool to identify the project’s strengths and improvement points. 
The dashboard also allows users to compare projects and have a general overview of the 
innovation portfolio, assessing its adherence to the Company’s sustainability strategy, 
while also evaluating how innovation at Braskem is evolving over time on issues of sus-
tainable development.

Highlights  
in 2014
•  

• Expenditures of about R$ 230 million, 15% more than 
in 2013. 
• 15% of the sales generated by the Polyolefins Unit 
(Brazil) were based on products developed in the last 
three years.
• 490 Clients were supported by the Innovation and 
Technology Center in Triunfo (RS), through 14,000 
support analyses.
• More than 50 Clients were supported by the 
Innovation and Technology Center in the United States.
• 261 projects are in the Company’s Innovation and 
Technology pipeline to meet the needs of the various 
business areas.
• 88 new patent applications were made, making a total 
of 852 patent documents filed in countries such as 
Brazil and the United States, as well as in Europe and 
Asia, and the majority of new applications are related 
to technologies that use renewable resources.

Contents / Business growth / New fronts  / Innovation

BRASKEM   |   2014 Annual Report   |   57

PARTNERSHIP
In addition to its internal team, Braskem operates through partnerships with Brazilian and 
international universities, companies, and external research centers, which help to stream-
line access to trends and opportunities in petrochemical- or renewable-based chemicals 
and polymers, through an exchange of experience and knowledge.  One such partnership 
exists between Braskem and the São Paulo State Research Support Foundation (FAPESP) 
in conducting the FAPESP-Braskem Call for Bids. Thus far, three public calls for projects 
have been made, and the costs of each are divided equally between FAPESP and Braskem. 
Five projects have already been completed and another is underway. For more information 
on public calls for projects, visit www.fapesp.br/8262 (available only in Portuguese).

Green  
ISOPRENE

GRI G4-EN27 | GLOBAL COMPACT – PRINCIPLE 9
In continuing its research on raw materials obtained from renewable 
sources, Braskem signed a technological cooperation agreement with 
American company Amyris and the French firm Michelin, in order to 
develop a technology for production of isoprene (a chemical input used by 
the tire industry and in other rubber products) using vegetable sugars, such 
as those found in sugar cane and in cellulose inputs. 

This partnership is expected to meet the long-term needs of the tire 
industry to supply the market with chemical products from renewable 
sources. The initiative is also aligned with one of Braskem’s sustainable 
development macro-objectives, which is to be recognized as a company 
that supports its Clients in the development of solutions that generate 
social and environmental benefits, helping to increase the perception of 
chemical products and plastics as a solution for sustainable development 
due to its potential to improve people’s lives.

Braskem opened its new Renewable Chemicals Laboratory in 
Campinas (SP)

Contents / Business growth / New fronts  / Innovation

BRASKEM   |   2014 Annual Report   |   58

Ethylene: 
new technology

Green   
butadiene

GRI G4-EN27 | GLOBAL COMPACT – PRINCIPLE 9
Braskem continued to develop a new technology for the production 
of butadiene from renewable sources (sugarcane, in this case), 
in partnership with Genomatica, an American biotech firm. The 
agreement was signed in 2013 and seeks to develop competitive 
routes in terms of production costs. Based on the agreement, if the 
results are successful, Braskem and Genomatica will build a pilot 
plant and demo plant in the coming years. Above all, the purpose 
is to meet the demand of the synthetic rubber market, which has 
been met primarily with naphtha-based butadiene.

GLOBAL COMPACT – PRINCIPLE 9
In keeping with its Innovation-based investment strategy, Braskem 
signed a collaboration agreement with the American firm Siluria 
Technologies for direct conversion of natural gas to ethylene, which 
is the main raw material used in the petrochemical industry. Siluria is 
a technology development company that focuses on production of 
fuels and chemical products made from natural gas. The technology, 
called oxidative coupling of methane (OCM), seeks to eliminate the 
initial naphtha cracking process (i.e., the breaking down of molecules 
to obtain ethylene), offering potential savings in investment and 
production costs. 

Together, both companies will conduct a study to identify the 
commercial perspectives of this technology at the Company’s 
ethylene-based plants. The contract provides for the following: 

• installation by Siluria of a 300 ton/year demonstration unit at the 
Braskem industrial site in La Porte, Texas;
• operational support and supply of utilities by Braskem for the 
demonstration unit;
• favorable licensing options for use of the Siluria technology on a 
commercial scale by Braskem. 

Contents / Business growth / New fronts  / Innovation

BRASKEM   |   2014 Annual Report   |   59

Strengthening Clients

In keeping with its commitment to strengthening its Clients, Braskem implemented a se-
ries of initiatives through the Incentive Plan for the Plastic Chain (PICPlast) and the Visio 
Program, in addition to various actions aimed at boosting relations.

Braskem launched a communication platform to publicize the advantages of using plas-
tics in packaging for its Clients in Brazil. With the name “Let’s Talk Packaging”, the new 
platform presents as its main channel a portal that combines trends, innovations and 
market design. The idea is to share ideas with Clients and other players in the production 
chain, and to foster new partnerships for packaging development.  The website is www.
letstalkpackaging.com.br (available only in Portuguese). There is also an email channel for 
receipt of newsletters – packaging@braskem.com.

Publicity

In order to support Clients in publicizing their products, Braskem 
participates in trade shows and events, in partnership with the Brazilian 
Association of the Plastics Industry (ABIPLAST). Some highlights from 2014 
include:

• Agrishow – an international trade fair on agricultural technologies, during 
which innovative technologies and solutions were presented for the 
agribusiness sector, an important sector for the plastics industry as a 
main driver of growth in Brazil. The possibilities for plastic applications in 
this sector are wide-ranging, including things like silo bags, geosynthetic 
membranes, bulk containers, packaging for fertilizers and seed, and raffia 
sacks. In regions where water is scarce, plastic can be used to cover 
reservoirs or irrigation channels, reducing water loss and contamination. 

• Concrete Show – a global civil construction event. The products presented 
included both products already consolidated in the market, such as PVC 
tubes and fittings and PE water tanks, as well as new technologies, such as 
PE acoustic covers and PVC window frames, among others. 

• Interpack – a trade fair that brings together packaging producers 
from around the world, held in Düsseldorf, Germany. The Company’s 
presentation focused on Green PE, which offers solutions for rigid and 
flexible packaging applications, lids, bags, and other packaging items.

Contents / Business growth / Strengthening clients

BRASKEM   |   2014 Annual Report   |   60

PICPlast

In 2014, the Incentive Plan for the Plastic Chain (PICPlast) broadened 
its scope of action and obtained its first results. Launched last 
year in partnership with the Brazilian Plastics Industry Association 
(ABIPLAST), the program was designed to support the development 
of the entire sector through actions that encourage an entrepreneurial 
and innovative culture in the transformation industry.

The plan is centered on three major themes: (1) promoting exports 
of PE and PP transformation products; (2) encouraging competition 
and innovation in the industry; and (3) publicizing the advantages 
of plastics. Priorities and actions were defined jointly by Braskem, 
ABIPLAST, and the Clients involved, while funding for initiatives is 
provided by Braskem and its Clients.

Testimonials on the importance and impact of the  
Incentive Plan for Competitiveness and Innovation.

Business development 
“Our industry needs to consolidate in order to be competitive. Increasingly we need initiatives 
that incentivize corporate management and knowledge of policies on negotiation, costs, 
innovation, and sustainability.” – Edilson Deitos, Director of Zandei Plásticos, a packaging 
manufacturer, and President of the Plastic Material Industries Trade Union of Rio Grande do Sul 
(SINPLAST). 

Training on costs and profitability 
“A complete spreadsheet system was presented to us for recording of costs. Excellent tool 
that allows the entrepreneur to clearly and quickly analyze his/her business and product 
portfolio in a clear and efficient way, aimed at increasing profitability and earnings.” – Olympio 
Abrão, Director of Grafigel, a packaging sector company, and President of the Plastic Material 
Industries Trade Union of the State of Goiás (SIMPLAGO). 

Management and support for Innovation 
“We brought together our associates from various areas and States to conduct an in-depth 
analysis of the development of new products. I believe that this advisory will help us to create 
a systematic process to seek new market and innovation opportunities.” – Pedro Penna, 
Industrial Director of Atex.

Contents / Business growth / Strengthening clients / PICPlast

BRASKEM   |   2014 Annual Report   |   61

1

PROMOTING EXPORT OF 
TRANSFORMATION PRODUCTS

2

INCENTIVE FOR COMPETITIVENESS 
AND INNOVATION

3

PROMOTION OF THE 
BENEFITS OF PLASTICS

Braskem offers incentives for purchase of 
resin by exporters, in order to make them 
more competitive in export markets. The 
initiative determined that the best way 
forward is to offer training for exporters.

Forty-five Clients joined the program, 
which invested R$ 42 million and sold 
35,000 tons in 2014. 

Seven export training events were 
conducted, with participation of 141 
companies. Technical aspects concerning 
exports and access to export markets are 
among the topics addressed during 
training.

Company training goals for 2015:

380 on exports in 14 Brazilian states
72 on business development
400 on cost control and profitability
100 on managerial development
30 on management and support 
for innovation

Training for entrepreneurs, with a focus on 
management. Six-course program: logistics 
and supply chains, strategy and business 
competitiveness, process management, costs 
and finance, governance and succession, 
innovation and management. Thirty-six 
companies trained by the end of 2014. 
Courses taught by the Dom Cabral Founda-
tion.

Pilot training on costs and profitability, in 
partnership with Advisia OC&C Strategy 
Consultants.

Lectures and advisory from the Brazilian 
Support Service for Small and Micro 
Businesses (SEBRAE) on the development 
and growth of microbusinesses.

Advisory on the process of developing 
innovation projects and support for personnel 
training. Partnership with Inventta - advisory 
on innovation.

Support for Clients to participate in industry 
trade shows that promote the use of plastics 
in markets such as agribusiness and civil 
construction.

Assessment of strengths and challenges in 
the transformation sector, aimed at planning 
strategies and actions to strengthen the 
business operations of participating 
transformers.

Promotion of the benefits of plastics as a 
solution to improve people's lives. 
Braskem/ABIPLAST Partnership.

Survey of the image of plastics.

Creation of an industry fund involving all of 
the links on the supply chain and managed by 
a mixed committee (producers and 
transformers). Launched in December, the 
fund will receive financial contributions from 
producers of resins and from the transforma-
tion chain (Clients who have joined the 
program), which will be allocated to actions 
for plastics promotion, environmental 
education, promotion of responsible 
consumption, and support to expand plastic 
recycling in Brazil.

MORE ON THE INDUSTRY FUND

For the companies who have joined the Fund, a 
contribution of R$ 1.00 will be added to 
invoices per ton of resin purchased from 
participating providers in the Brazilian market. 
Resin providers will contribute R$ 2.00 per ton 
purchased in the same transaction.

The Fund will be managed by a Management 
Committee comprised of six members (elected 
for a two-year tenure), three to be appointed by 
the producers and three by the transformer 
group. This group will be responsible for managing 
the fund and deciding on the actions to be 
performed during their term on the Committee.

To ensure good governance of the Fund, the 
Management Committee will enjoy autonomy 
in contracting an independent auditor to 
provide support on matters relating to funds, 
contributions, and other needs.

Contents / Business growth / Strengthening clients / PICPlast

BRASKEM   |   2014 Annual Report   |   62

Visio

The Visio program conducts actions for personalized 
service and the sharing of experience and knowledge 
with Clients, seeking to strengthen relations.

These actions are intended to support productivity 
and competitiveness, as in the case of technical advi-
sory, and to help generate new business through the 
development of new markets, among other activities.

In 2014, more than 64 initiatives were conducted with 
more than 50 Clients from all of Braskem’s business-
es, according to records from Braskem’s CRM tool 
(Customer Relationship Management). The following 
are some examples:

• Clients from the flexible films, rigid packaging and 
specialization segments in Rio de Janeiro were 
invited to participate in a seminar on domestic 
and international market packaging trends and 
reflections on improvements in the production of 
transformers;
• Support for Bimbo, a global leader in the bakery 
segment, for use of Green PE in packaging of 
new products from the Eureka! line of organic 
bakery products in the United States. The action 

strengthens the presence of green plastic in the US, 
within a segment of significant potential for the product;
• Participation in the 2014 Harvest Rally (Rally da Safra, 
in Portuguese), a Brazilian agribusiness event, together 
with Pacifil, a producer of silo bags. Representatives from 
both companies traveled to the main production centers 
for soy and corn in order to follow the routine in the field. 
During this process, they participated in meetings with 
producers and presented silo bags as an alternative for 
grains storage;
• Braskem helped to improve inventory management 
at Danone, a PE and sodium hydroxide Client that was 
seeking a solution to reduce costs in these operations. 
The solution presented was telemetry, a system that 
automatically scans inventory, improving its control.

Through the development of the Visio program, Braskem 
redoubles its commitment to the strengthening of chem-
ical and petrochemical industry in Brazil, with the knowl-
edge that plastics and chemicals make people’s lives 
better.

Contents / Business growth / Strengthening clients / Visio

BRASKEM   |   2014 Annual Report   |   63

Economic 
management

The Company’s results in 2014, its investments 
made to expand businesses, and the quality of the 
relationships established with its stakeholders all 
offer evidence of the principle that the future is built 
on the present through everyday work. 

Economic and 
financial results

GRI G4-9 | GRI G4-EC1 
The recovery of the US economy and good performance 
of other developed markets, such as the UK, had a positive 
effect on the global economy in 2014. Just the same, global 
growth was below initial forecasts, resulting in smaller 
growth in emerging countries and the Euro zone.

Chinese GDP grew by 7.4% in 2014, below the 7.5% target-
ed by the government, however still ahead of the expecta-
tions of market analysts, who predicted a 7.2% growth. This 
lower rate of growth reflects a change in the growth policy 
established by the Chinese government, placing greater 
emphasis on domestic consumption and on sustainability. 

In the case of the Brazilian economy, the GDP grew by 
0.1% in 2014 as a result of expectations of energy rationing 
throughout the year, the number of non-working days 
during the World Cup, the shrinkage of industrial produc-
tion and the increase in interest rates. In this context, the 
Brazilian thermoplastic resins market reached 5.3 million 
tons in 2014, reflecting a drop of 1% from the previous year. 

Even in this challenging setting, Braskem, in keeping with its 
commitment to the development of the plastics chain and 
to the ethos of service towards its Clients, together with 
the Brazilian Plastics Industry Association (ABIPLAST) and 
the transformation industry, continued to make progress 
with the Incentive Plan for the Plastic Chain (PICPlast). 
This plan comprises a structuring initiative in the industry, 
seeking to encourage competitiveness and innovation in 
the sector, to promote exports of plastic manufactured 
products, and to publicize the benefits of using plastic.

Regarding Braskem’s main financial indicators, gross rev-
enue in 2014 was R$ 53 billion and net revenue was R$ 46 
billion, reflecting growth of 11% and 12%, respectively, over 
2013, explained by the depreciation of the Brazilian real, 
recovery of resin prices globally, and increased sales of PP 
from the US and Europe Business Unit.

The Company’s consolidated EBITDA totaled R$ 5.6 billion, 
representing a 17% increase over the previous year. Petro-
chemical spreads in export markets and the depreciation 
of the real both contributed to this performance. This result 
also includes net positive effect of R$ 218 million, explained 
primarily by the sale of non-strategic assets (Water Treat-
ment Unit at the Triunfo complex, RS) and full and final 
settlement of the installment plan under Law 11,941/09 on 
Tax Amnesty Program (REFIS).

In this context, net profit totaled R$ 726 million. A notewor-
thy event was the adoption of hedge accounting for the 
project from Mexico during the last quarter of 2014.

The results from 2014 are also a reflection of Odebrecht 
Group’s culture – the Odebrecht Entrepreneurial Tech-
nology (TEO), for which decentralization, Client-centered 
approach, and entrepreneurship are fundamental pillars. 

Contents / Economic management  / Economic and financial results

BRASKEM   |   2014 Annual Report   |   65

Structured  debt

As of December 31, 2014, Braskem’s net debt 
was US$ 6,229 million (3% less than in 2013), 
excluding the portion corresponding to the 
Company’s stake in the Braskem Idesa project 
in Mexico. Net debt tied to the dollar was 74%.

The Company’s structured debt profile is quite 
long, with average term of 15.7 years, similar 
to the average term of 15.5 years recorded 
on December 31, 2013. Considering only the 
portion of debt in dollars, the average term is 
21.4 years.

Highlights: during the course of one year, there 
was a reduction in the Company’s financial 
leverage, measured as the ratio of net debt/
EBITDA, in dollars, from 2.87 times to 2.58 times, 
also excluding the Mexican project. 

Reflecting this decreased leverage and the 
improved petrochemicals spreads in export 
markets, Braskem maintained investment 
grade ratings with the three major global 
rating agencies. Fitch Ratings reviewed the 
rating perspective from negative to stable, and 
Standard & Poor’s and Moody’s maintained 
the “stable” and “negative” perspective, 
respectively.

Direct economic value generated and distributed (in R$ millions)
GRI G4-EC1

(+) Direct economic value generated

a) Revenues

2014

53,121

53,121

2013

2012

47,981

43,897

47,981

43,897

(-) Economic value distributed

 50,450

45,006

43,698

b) Operating costs, including 
payments to suppliers

c) Wages and benefits to Team Members

d) Payments to capital providers

e) Payments to the Government

f) Investments in the Community

45,632

40,048

37,331

1,096

3,190

5081

23.52

861

2,525

1,573

17.5

808

4,391

1,156

13

199

(=)Economic value retained

 2,672

2,975

1 - As compared to 2013, the reduction was due to: 1) income tax offsetting on payroll with PIS and COFINS taxes 
began in 2014; 2) optimization of controls for calculation of taxes for offsetting, and no more disbursement of 
that which is permitted for offsetting (monetization).

2 - Global value using the annual average of exchange rates to convert investments and donations made 
in the United States and Mexico (MX$13.3113 to US$ 1 and R$2.3547 to US$ 1). Source: Note 2.2c, Financial 
Statements of  2014, Braskem). Including: donations made by Team Members. Not including: donations to 
political parties (see index GRI G4-SO6).

Contents / Economic management  / Economic and financial results

BRASKEM   |   2014 Annual Report   |   66

INVESTMENTS 
Braskem invested R$ 2.5 billion in 2014. Of this total, nearly 60% 
was allocated to improvement and maintenance of assets (main-
tenance and replacement).

Approximately 25% of investments were allocated to the build-
ing of the new petrochemical complex in Mexico, which plays a 
fundamental role in the Company’s strategy of diversification and 
competitiveness of raw materials. The remainder corresponds to 
investments for some improvements to productivity, Health, En-
vironment and Safety (HES), and other ongoing projects, such as 
(1) investments for UTEC production in La Porte, in the US, and (2) 
expansion and conversion of one of the polyethylene production 
lines in Bahia for metallocene-based LLDPE.

Gains of scale

In 2014, Company financial operations were centralized 
in Salvador (BA), which includes accounting records, 
accounts payable, accounts receivable, payroll and 
lending. Financial offices were also maintained in each 
of the countries in which the Company operates. 
Restructuring will bring tangible gains of scale in terms 
of added efficiency and synergy, as well as intangible 
gains in terms of uniformity of processes and practices 
and business security.

Perspectives

The International Monetary Fund (IMF) lowered its expect-
ed global GDP growth to 3.5% in 2015, which still reflects 
an improvement over 2014. This review reflects slower 
growth experienced both in emerging and developed 
markets, the strong dollar, and higher interest rates in 
emerging economies. The exception was the outlook for 
the American economy, for which the IMF is forecasting 
GDP growth of 3.6%.

In the case of Brazil, given higher interest rates, the fiscal 
adjustments to be implemented by the Government, the 
impact of China’s economic slowdown and low growth in 
commodity exports, GDP is expected to remain stagnant, 
according to Focus, the bulletin published by the Central 
Bank. Added to this situation is the potential need for en-
ergy rationing due to low reservoir levels of the country’s 
hydroelectric power plants, which are the main source of 
electricity in Brazil.

Detailed information on the progress of the Company’s 
performance in 2014 is available to the public in the quar-
terly reports and in the Administration Report, which can 
be accessed from the Investor Relations website at http://
www.braskem-ri.com.br/home-en

Contents / Economic management  / Economic and financial results / Investments

BRASKEM   |   2014 Annual Report   |   67

Operational 
Results

2014 was even more challenging than 2013, both for 
Braskem and for the overall plastic transformation chain, as 
a result of the decreased growth of the Brazilian economy, 
loss of competitiveness in domestic industry, and interna-
tional competition. The chemical and petrochemical chain 
continued to rely on two important incentives of the Federal 
Government for chemical industry: the REIQ and the REIN-
TEGRA (more information in the chapter on Government), 
both isolated instruments are insufficient to recover reduced 
competitiveness, which requires structural changes in the 
country, such as investments in the electricity, logistics, and 
infrastructure sectors.

At the start of 2014, the country’s economy was expected 
to grow between 2.5% and 3%, which did not occur and 
inhibited investments that had been planned across all levels 
of the production chain.

Certain segments such as civil construction, the automobile 
industry and durable goods experienced declines in perfor-
mance during this period, negatively impacting the demand 
for resins, especially polypropylene and PVC. Only polyeth-
ylene sales remained stable as compared to 2013, given 
that 70% of these products are used by the retail packaging 
industry (especially foods and beverages), which was not 
affected by the weaker economy. The rotomolding sector, 
which produces PE water tanks and cisterns, continued to 
grow at the same pace as the last three years, with annual 
average growth of 20%. 

Regarding polyethylenes, there is expected to be increased 
competition with the product being manufactured in the US 
from shale gas, which is a more competitive raw material 

than the naphtha or refinery gas used by Braskem. In this 
regard, the petrochemical project in Mexico now in its final 
completion stages, and the ASCENT project in the United 
States, currently under review, are important for the future 
of the Company. For more information, view the chapter on 
New Fronts. 

In 2014, Braskem’s share in the Brazilian thermoplastic resin 
market (PE, PP and PVC), which corresponds to 5.3 million 
tons, was 67%, representing a 1% reduction compared to the 
previous year. This share represents 3.6 million tons in sales 
in this segment.

In order to increase plastic’s contribution to improving peo-
ple’s lives, the Company has invested in the development of 
new applications for the transformation industry, in partner-
ship with Clients. These are specific market platforms that 
offer solutions for civil construction, agribusiness, logis-
tics, retail, and other sectors. Some examples of recently 
launched products are included in the chapter on Products.

2015 is expected to be one of adjustments in the Brazilian 
economy, possibly with a slow return to growth, but either 
way, a challenging year for the business community. For 
Braskem, the objective is to continue focusing on greater 
internal efficiency and efficacy, reduced production costs, 
and identification of opportunities for collaboration and 
synergy. As to the market, the Company intends to continue 
to develop new partnerships with its Clients and to proceed 
in implementation of PICPlast, in order to strengthen the 
plastics production chain in a lasting and structural manner.

Contents / Economic management / Operational results

BRASKEM   |   2014 Annual Report   |   68

Basic Petrochemicals

On the international petrochemical stage, two external fac-
tors are being closely watched by Braskem. Over the short 
term, certain ethane-based plants will begin operating in 
the United States in 2015, which means increased com-
petition. Also in the United States, investments are being 
made to migrate naphtha-based plants to ethane/propane, 
in addition to the construction of port terminals along the 
coast for export of these raw materials. 

Crackers in Asia, most of which operate with naphtha, 
especially in China, are investing in additional capacity for 
various petrochemicals, including so-called co-products 
(butadiene, isoprene, and others), which continue to fetch 
higher prices, as they are produced exclusively as deriv-
atives of the naphtha-based process. These industries, 
which were previously importers of co-products, are now 
becoming exporters. Therefore, they are competing in a 
market in which Braskem also participates, and in which it 
hopes to become stronger. 

The other factor, which is more medium to long-term, 
comes from Europe. The regional complex is undergoing 
a radical transformation, as a result of the closing of small 
uncompetitive crackers in Italy, France, Germany, and other 
countries, while larger facilities closer to the coast have 
announced their intention to change their raw materials 
matrix to American ethane/propane (shale gas-based), 
which must be imported.

Since the fourth quarter of 2014, with sharper falls in oil 
prices (supply being the main factor), the stage has become 
volatile and uncertain. Many petrochemical companies have 
decided to reassess their projects, whether to postpone 
them to gain a clearer understanding of the direction of the 
market, or to reverse their strategies altogether.

Results in 2014 for Braskem’s Basic Petrochemical Unit 
(UNIB) were affected by the slowdown in the domestic 
economy and by the sharp increase in naphtha prices in 

foreign markets during the second quarter. As the base for 
the plastics transformation chain, the UNIB noticed reac-
tions in certain segments, such as that of purchasers of 
orthoxylene, which is used in the production of plasticizers 
for PVC derivatives, which in turn are used in civil construc-
tion, a sector that experienced a significant reduction in 
activity during 2014. For aromatics, used in production of 
products such as dyes and adhesives, an export-led ap-
proach allowed for offsetting of the retraction in domestic 
demand. 

Contents / Economic management  / Operational results / Basic Petrochemicals

BRASKEM   |   2014 Annual Report   |   69

Indirect impact was also felt as a result of the water crisis, 
which caused production shutdowns of Braskem Clients 
in the region of Paulínia, in the interior of São Paulo, due to 
the water shortage and to the increased cost of electricity, 
resulting from the use of thermoelectric plants.  

However, the water crisis did not directly impact the 
Company’s operations in the regions most affected by the 
drought. Such is the case of the Capuava site, in the ABC 
Paulista region of Greater São Paulo, which reuse water 
from the Aquapolo project (information from the chapter 
on Social and environmental management / HES / Envi-
ronment. Now in its second year, Aquapolo offers a very 
successful example of water recycling for industrial use, an 
initiative of Odebrecht Environmental and the SABESP, of 
which Braskem is a main user. 

In 2014, the crackers operated at an average use rate of 
86% (89% in 2013). Ethylene production was 3.2 mil-
lion tons, 4% less than in 2013. This decline in production 
volume is explained by (1) the scheduled maintenance 
shutdown of one of the lines in the Triunfo cracker (RS), 
(2) the scheduled shutdown of cracker in ABC (SP) and (3) 
raw material supply problems affecting the Rio de Janeiro 
complex throughout the first two quarters.

Despite this decrease in production, total sales of ethylene 
and propylene reached 957,000 tons in 2014, a 4% in-
crease over the previous year, explained by the increased 
availability of products for third parties, due to scheduled 
shutdowns in the second generation, and by opportunities 
in foreign markets.

There were no injuries with lost time recorded during the 
scheduled maintenance shutdowns at the Triunfo and ABC 
Paulista complexes. Improvements were also implemented 
in energy efficiency and process security, as well as mod-
ernizations for gains in competitiveness and efficiency.  

Indicators that measure industrial excellence had a positive 
turn as a result of improvements implemented as the year 
progressed, with regard to inputs and catalysts, auto-
mation, reliability in production processes, and initiatives 
focused on Health, Environment and Safety (HES). In total, 
these projects, developed by the UNIB, received invest-
ments on the order of R$ 357.6 million, allocated as follows:

Braskem+´s 
10th anniversary

The production system called Braskem+ 
completed its tenth year in 2014. Headed 
by the UNIB and conceived to leverage 
processes based on best international 
practices, Braskem+ has captured nearly 
R$ 1.5 billion since its creation, reducing 
production losses and improving plant 
efficiency.

In terms of intangible gains, Braskem+ 
has encouraged greater synergy between 
areas, the sharing of knowledge, greater 
operational discipline, and a strengthened 
culture of entrepreneurship and constant 
improvement. In 2014, 275 verification 
criteria and indicators were established 
based on international standards, 
including system improvements and 
constant upgrades to Braskem’s industrial 
performance.

Contents / Economic management  / Operational results / Basic Petrochemicals

BRASKEM   |   2014 Annual Report   |   70

Record production was achieved at the following petro-
chemical units: 

• UNIB 1 (Camaçari): ethylene and paraxylene
• UNIB 2 (Triunfo): marketable petrochemicals
• UNIB 3 (ABC): polyisobutylene and cyclohexane
• UNIB 4 (Duque de Caxias): propylene

Another important event was the conclusion of the super-
visory system which guarantees the stability and reliability 
of the Camaçari (BA) cracker in case of interruptions in en-
ergy supply, a common occurrence in the Brazilian North-
east. The supervisory system maintains the main functions 
of the plant during blackouts, avoiding significant produc-
tion losses that occurred during the past three years. In 
addition to Camaçari, there is a similar project underway 
at the Duque de Caxias (RJ) complex, in partnership with 
Petrobras.

Also in Camaçari, Braskem completed infrastructure works 
on pipelines to supply materials and utilities to the acrylic 
unit built by BASF, a Client of the Company, which will begin 
operations in 2015.

Investments were made for the Triunfo cracker to increase 
extraction of the C5 current, which is exported and trans-
formed into isoprene in the US, adding value to the product. 
The Company continues in negotiations with potential 
partners for the construction of the new elastomers plant 
in Rio Grande do Sul for the tire industry.

Investments in UNIB 
projects (R$ million)

HES
R$ 101,823 million

Materials and catalysts
R$ 57,672 million

Total in R$ million
357,676

Reliability / automation
R$ 198,181 million

Partnership with German firm Styrolution was also 
furthered to assess the viability of a project for produc-
tions of ABS and SAN (materials used in the automotive, 
appliances, and electronics industries) in Brazil, in order to 
substitute imports. The project was approved by the Ad-
ministrative Council of Economic Defense (CADE) in March, 
and studies are underway to determine the value of the 
investment to be made. This will be the only industry of its 
kind in Latin America.

Contents / Economic management  / Operational results / Basic Petrochemicals

BRASKEM   |   2014 Annual Report   |   71

Basic Petrochemicals 
main products

PRODUCTION
6,404,466 t

PRODUCTION
6,486,105 t

BTX1
1,217,831

BUTADIENE
389,854

PROPYLENE
1,505,595

BTX1
1,246,517

BUTADIENE
355,703

PROPYLENE
1,472,488

ETHYLENE
3,329,758

ETHYLENE - PRODUCTION

PROPYLENE - PRODUCTION

BUTADIENE - PRODUCTION

BTX1 - PRODUCTION

ETHYLENE / PROPYLENE - TOTAL SALES

BUTADIENE - TOTAL SALES

BTX1 - TOTAL SALES

PRODUCTION
5,933,222 t

BTX1
1,013,873

BUTADIENE
374,827

PROPYLENE
1,306,636

TOTAL SALES
2,351,120 t

TOTAL SALES
2,342,346 t

TOTAL SALES
2,348,067 t

ETHYLENE
3,372,825

BTX1
1,059,479

BUTADIENE
357,001
ETHYLENE / 
PROPYLENE
934,640

ETHYLENE
3,237,886

BTX1
1,036,147

BUTADIENE
381,764
ETHYLENE / 
PROPYLENE
924,435

BTX1
1,012,091

BUTADIENE
378,853
ETHYLENE / 
PROPYLENE
957,123

2012

2013

2014

1 - BTX: benzene, toluene, paraxylene and orthoxylene.
Note: Sales of ethylene and propylene are significantly lower than production, because a large part of these products are used by the second generation units of Braskem.

Contents / Economic management  / Operational results / Basic Petrochemicals

BRASKEM   |   2014 Annual Report   |   72

Polyolefins  
(PE and PP) – 
Brazil

The Brazilian estimates for polyolefins (PE 
and PP) demand was approximately 4.1 
million tons in 2014, a decline of 1% from 
2013. Braskem’s sales volume, in turn, fell 
by 4%, totaling 2.91 million tons, and its 
market share was 71% for the year.

In foreign markets, the Company’s sales 
totaled 1,068 million tons. The fall in PE ex-
port volume, influenced by lower produc-
tion volume, was partially offset by the 
growth in PP sales, due to opportunities 
in other Latin American countries and in 
other continents. 

During the year, production totaled 4 
million tons, representing a 5% drop 
from the previous year, explained by the 
scheduled and unscheduled maintenance 
shutdowns.

Performance (t) - Polyolefins

DOMESTIC
MARKET
2,901,509

FOREIGN
MARKETS
1,277,328

TOTAL
PRODUCTION
4,207,431

TOTAL
SALES PE
2,530,005

PE
2,580,290

TOTAL
PRODUCTION
4,186,095

TOTAL SALES
4,178,837

PE
861,834

PE
1,668,171

PE
2,539,476

TOTAL SALES
4,124,538

PE
778,052

PE
1,765,661

DOMESTIC
MARKET
3,034,587

FOREIGN
MARKETS
1,089,951

TOTAL
SALES PE
2,543,713

PP
311,899

TOTAL
PRODUCTION
4,007,012

PE
2,414,520

TOTAL SALES
3,978,464

PE
680,390

PE
1,706,137

PP
1,627,141

PP
1,268,926

TOTAL
SALES PP
1,580,825

PP
1,592,492

PP
1,204,049

DOMESTIC
MARKET
2,910,185

FOREIGN
MARKETS
1,068,279

TOTAL
SALES PE
2,386,527

PP
387,888

TOTAL
SALES PP
1,591,937

PP
1,646,619

PP
1,233,338

PP
415,494

TOTAL
SALES PP
1,648,832

2012

2013

2014

PP – PRODUCTION

PP – SALES TO DOMESTIC MARKET

PE – SALES TO DOMESTIC MARKET

PE – PRODUCTION

PP – SALES TO FOREIGN MARKETS

PE – SALES TO FOREIGN MARKETS

Contents / Economic management  / Operational results / Polyolefins (PE and PP) – Brazil

BRASKEM   |   2014 Annual Report   |   73

POLYETHYLENE
Sales of polyethylenes were driven by 
segments specializing in films used in food 
packaging and the rotomolding sector. 
The segment for large pipelines, such 
as those used in pool drainage systems, 
despite not having grown in 2014, did see 
an increase in new international manufac-
turers that invest in Brazil.

The 2014 operation highlights in PE 
include: shutdowns for maintenance and 
upgrades; implementation of a structural 
program to reduce costs, extended to PP, 
with a significant contribution from the 
Logistics area, through efficiency pro-
grams; optimization of the production mix, 
with a reduction in resin grade transfers 
between production lines; and monthly 
production records at the PE5 SPH, PE8 
CUB, and PE9 DCX plants.

Regarding investments, R$ 50 million 
were allocated to convert the PE1 line in 
Camaçari, which was producing high-den-
sity polyethylene (HDPE), and now man-
ufactures linear low-density polyethylene 
(LLDPE), expanding capacity by 120,000 
tons annually. Of this total, 100,000 tons 

form part of the Braskem Flexus® family, 
Braskem’s metallocene-based polyeth-
ylene brand, which produces resin with 
the latest technology for use in the plastic 
film transformation industry. Operations 
were expected to launch in March 2015, 
but began early in December 2014. With 
this investment, Braskem will be able to 
meet the growing demand in the Brazilian 
market during the coming years.  

During the course of the year, PE sales 
were slightly lower than in 2013, while rev-
enue was higher, as a result of exchange 
variations and in international resin prices. 
The same occurred with polypropylene.

POLYPROPYLENE
With regards to polypropylene produc-
tion, the operating efficiency of the in-
dustrial units improved in 2014, although 
Braskem opted to reduce production 
by as much as 6% compared to 2013, in 
order to adjust inventory levels to the 
decreased demand.

Highlights in PP: record in global produc-
tion at the two Triunfo unit plants, PP2 
and PP5, and one in Paulínia – PP3. The 

same units recorded the best rate of days 
worked without personal injuries: PP2, 
four years injury-free and CAP, SAF, and 
PP3, two and a half years.

Braskem conducted a study to compare 
the productivity of its own polypropylene 
units with that of one hundred manufac-
turers from other countries. Among the 
Company’s five units, three are ranked 
in the top quartile, and two in the second 
quartile, indicating that they are in the top 
25% and 50% of in the sector, respec-
tively. This comparison was conducted 
based on indicators of cost, raw material 
consumption, process losses, etc.

The most important PP investments in-
clude: Off Liquid at PP4 ABC, which allows 
the plant to operate more efficiently in 
recovery of monomers, and replacement 
of the Digital Distributed Control System 
(DDCS) of PP5 DCX, in order to update 
plant technology and improve operability. 
In the logistics sector, investments 
were made in telemetry for the trucks 
that ship propylene, in order to monitor 
suppliers and truck drivers, so as to make 
gains in the security of product shipping. 

The telemetry system performs remote 
monitoring of all trucks used in opera-
tions, in order to identify carriers that 
are not meeting the required standards, 
especially in terms of speed.

In the commercial area, even with the 
market retraction in 2014, there were 
important developments in new solutions 
and in the strengthening of the Maxio® 
family. More information is available in the 
chapter on Products.

Service for Clients abroad based on the 
unification of actions between Brazil, the 
US, and Europe was another highlight 
for PP. A service approach geared more 
closely to specific regional characteristics 
includes technological developments, 
operational improvements, and more 
efficient procurement. There are sales 
initiatives underway focused on bring-
ing exclusive products from the US and 
European units to Brazil, together with 
solutions such as those developed in 
Brazil for the Maxio® family.

Contents / Economic management  / Operational results / Polyolefins (PE and PP) – Brazil

BRASKEM   |   2014 Annual Report   |   74

Renewables

GRI G4-EC2 | GRI G4-EN27

Braskem continued with its strategy to 
invest in products derived from renewable 
resources, in order to better meet the 
demand of its Clients. In 2014, the Com-
pany signed a technological cooperation 
agreement with the American company 
Amyris and the French firm Michelin to 
develop technology geared towards the 
production of renewable-source iso-
prene, a chemical material used by the tire 
industry and for other rubber products. 
For more information, view the chapter on 
Innovation. 

Investments in research and technolo-
gy are aimed at consolidating Brazil as 
a strategic country for the renewable 
chemical industry, using technologies that 
make Brazilian renewable-source raw ma-
terials and derivatives a viable option for 
consumers.

In terms of Client partnerships, the green 
plastic portfolio grew with the launch of 
the low-density polyethylene (LDPE) to 
strengthen the product’s applications in 
packaging and films, a segment which 
already used high-density polyethylene 
(HDPE) and linear low-density polyeth-
ylene (LLDPE). 

Tetra Pak®, which has used green plastic 
in its cardboard packaging lids since 2011, 
began using LDPE in all of its packaging 
produced in Brazil starting in 2014. There 
will be an average of 13 billion units per 
year, consisting of 82% material of a 
renewable source. Tetra Pak® was the 
first company in the world to use biopoly-
mers in cartons for food packaging, and it 
serves more than 150 Clients in Brazil.

Braskem expanded the presence of 
renewable resources in Latin America and 
brought green plastic to the Argentin-
ean market for the first time through its 
participation in Agenplas, an international 
plastics trade fair. During the event, the 
Company presented application of Green 
PE in the packaging of Sussex Tendencia, 
a premium line of the leading brand of 
paper towel in Argentina.

The expansion of the line of green prod-
ucts reinforces the Company’s commit-
ment to its stakeholders, who increasingly 
more, want solutions and practices that 
help reduce greenhouse gas emissions, 
one of the characteristics of products 
made from sugarcane ethane.

Contents / Economic management  / Operational results / Renewables

BRASKEM   |   2014 Annual Report   |   75

The following are some of the market 
highlights in 2014:  

• Nobelpack, a manufacturer of plastic 
bags, reached a milestone of 30 
Clients that use the product in their 
promotional bags. These include stores 
such as Marisa, Cacau Show, Centauro, 
Tok&Stok, Ofner, World Tennis, and the 
packaging for the Natura magazine. 

• Wine bottle corks: called Select® 
Bio, these corks are 100% recyclable 
and have the same oxygen control 
performance as the conventional line. 
Green plastic has been used to replace 
the cork, a material that comes from 
trees grown specifically for this purpose 
and which can take decades to grow. 
Select® Bio corks are manufactured 
by Nomacorc, a global leader in this 
segment.

• Cosmetics packaging: Surya Brasil, 
a global leader in natural and organic 
cosmetics, uses Green PE for packaging 
of new products from the Sapien 
Women line (shampoo, conditioner, 
combing cream, and point repair 
treatments). The packaging was 
produced in partnership with C-Pack, a 
leading company in Latin America in the 
production of flexible plastic tubes. 

• Packaging of breads: green plastic in 
used in the packaging of the new line 
of whole-wheat breads produced by 
Wickbold.  

• Packaging of automotive products: 
used in the new line of windshield 
wipers, wheel cleaners, all-purpose 
cleaners, express wax, and tire shine 
of Central Sur Química, a manufacturer 
of automotive products. This new line 
began sales at supermarkets, auto 
part stores, and gas stations in Brazil. 
Beginning in 2015, these products will be 
sold in other countries in South America, 
Central America, and Africa.

Green PE

The I’m green™ polyethylene, known 
as green plastic, is produced from 
ethylene obtained from sugarcane 
ethanol. Its main differential is its 
contribution towards reducing 
greenhouse gas (GHG) emissions in 
the atmosphere.

Green polyethylene is a type of 
biopolymer, a category which 
includes renewable-source and/
or biodegradable materials. More 
specifically, green polyethylene is 
made using a renewable source raw 
material, sugarcane, and at the end 
of its lifecycle, it can be recycled 
using the same chain that exists for 
traditional polyethylene, without 
causing contamination.

Braskem’s biopolymer captures 2.15 
kilograms of CO2 for each kilogram 
of product produced, according to its 
Life Cycle Assessment (LCA), a study 
conducted by the Company with the 
support of specialized consultants, 
which followed the ABNT ISO 14040 
guideline and was validated by global 
specialists. 

A single tree is capable of absorbing 
nearly 160 kilograms of CO2 in its 
first 20 years. As such, each ton 
of green polyethylene produced is 
equal to the carbon sequestration 
of 33 trees. Braskem’s production 
capacity is 200,000 tons/year of 
green plastic. 

The results of the green plastic 
LCA were published in early 2014, 
completing the product assessment 
stage, an important factor for 
Braskem and its Clients. More 
complete information is available on 
the website at: http://www.braskem.
com.br/site.aspx/plastic-green.

Green polyethylene has the same 
characteristics and properties as 
traditional polyethylene, it does not 
require machinery adaptations, and 
it can also be recycled. In order to 
help consumers recognize green 
plastic, Braskem created the “I’m 
green™” seal, which guarantees the 
renewable origin of the packaging.

Contents / Economic management  / Operational results / Renewables

BRASKEM   |   2014 Annual Report   |   76

The operating results for Vinyls were 
better than in 2013, thanks to the efforts 
made to develop and train personnel, 
especially in the industrial area, using 
“education through work” programs 
(such as Factories of Knowledge) and the 
transmission and sharing of knowledge 
based on the experience of professionals 
and the individual teams.

Braskem units in Alagoas reached a PVC 
production record in June when they 
manufactured 1,425 tons of raw material 
in a single day. With an estimated produc-
tion capacity of 1,350 tons in 24 hours, 
the additional 75 tons resulted from 
operational improvements.

The chlor-alkali plant in Camaçari (BA) 
received the “Safety Complex” award, 
granted by the complex management 
body, Camaçari Industrial Development 
Committee (COFIC), due to its perfor-
mance on matters of HES (three and a 
half years without any injuries, with or 
without lost time) and the safety of its 
processes, eliminating all high-risk situa-
tions at the plant. 

PVC liners  
specification

In 2014, Braskem was an active 
participant in discussions 
regarding the review of ABNT 
NBR 14285, published last year, 
which pertains to PVC liners. One 
of the issues that the Company 
successfully implemented, 
together with the Brazilian 
Association of Civil Construction 
PVC Profile Manufacturers 
(AFAP), was the prohibition of 
the use of lead-based thermal 
stabilizers in these PVC products, 
similar to the same prohibition 
successfully implemented by the 
Company for PVC pipes.

Vinyls

In 2014, there was a 3.8% drop in the 
demand for PVC (polyvinyl chloride) due 
to the decline in civil construction and in-
frastructure segments, both priority sec-
tors for the use of resin. With regards to 
sodium hydroxide, there was an increase 
of 3% in apparent consumption (including 
the aluminum market) in Brazil, accord-
ing to the report by the Brazilian Alkali, 
Chlorine and derivatives Manufacturers 
Association (ABICLOR). This increase was 
a result of the growth in segments such 
as paper and cellulose, soap and deter-
gents, distribution, and others.

Braskem’s sales exceeded levels from 
2013 in PVC (3.6%), representing a 3 p.p 
increase in market share, while sales in 
liquid soda dropped (-1.8%). Because ini-
tial expectations and production planning 
were consistent with the growth from 
previous years, maintaining higher levels 
of inventory posed a challenge, as they 
imply additional costs for the Company. 
During 2014, the Company began ex-
porting liquid soda to reduce inventory. 
Even with sales below expected levels, 
Braskem was able to expand its base of 
Clients for PVC by 5%. 

Contents / Economic management  / Operational results / Vinyls

BRASKEM   |   2014 Annual Report   |   77

 
Another highlight from 2014 was the 
progress of the project to substitute the 
technology of asbestos diaphragm cells 
with synthetic diaphragm cells in the chlo-
rine and liquid soda production process, 
meeting regulatory requirements related 
to progressive transition. Two-thirds of 
planned conversions are now completed. 
The project continues in the pipeline, and 
is expected to be completed by the sec-
ond semester of 2015.

The PVC and chlor-alkali Unit in Alagoas, in 
partnership with the local government of 
Maceió, is developing a sanitation project 
for the neighborhood of Pontal da Barra, 
a community that neighbors Braskem’s 
industrial plant. It was the Company’s 
responsibility to conduct a health as-
sessment of the region, strictly relating 
to sanitation, and especially with regard 
to infant mortality. The state Government 
will assume responsibility for sanitation 
works planned to begin in 2015.

Performance (t) - Vinyls

SALES
1,024,976

LIQUID SODA
464,052

PRODUCTION
947,955

LIQUID SODA
450,589

SALES 
1,105,272

LIQUID SODA
468,765

PRODUCTION
1,019,913

LIQUID SODA
437,334

PRODUCTION
1,083,078

SALES 
1,119,632

LIQUID SODA
448,062

LIQUID SODA
460,083

PVC
497,366

PVC
560,924

PVC
582,579

PVC
636,507

PVC
635,016

PVC
659,549

2012

2013

2014

PVC – PRODUCTION

PVC – SALES DOMESTIC MARKET

LIQUID SODA – PRODUCTION

LIQUID SODA – SALES DOMESTIC MARKET

Contents / Economic management  / Operational results / Vinyls

BRASKEM   |   2014 Annual Report   |   78

United States 
and Europe

The results of business in the United 
States and Europe showed positive 
developments in 2014. In both regions, 
favorable conditions in the petrochemical 
market, combined with improvements in 
internal operations, helped ensure perfor-
mance that exceeded expectations.

commercialization of new resins to better 
serve Clients. Examples include the use 
of “phthalate-free” catalysts in Seadrift 
and Marcus Hook and the “Inspire 6000” 
series in Marcus Hook. These results help 
Braskem to maintain its leadership in the 
PP market.

In the United States, Braskem’s opera-
tions focused efforts on improving sales 
and raw material planning processes, 
product portfolio management and asset 
reliability. The results included a reduc-
tion in inventory levels, improved service 
level, increased production and improved 
eco-indicators. The plant in Seadrift, Tex-
as, broke the annual production record for 
the second year in a row, and the plants in 
Marcus Hook, Pennsylvania and La Porte, 
Texas both achieved monthly records. 

In the Innovation and Technology area, 
there were also important developments 
towards improving products and process-
es, the main results being production and 

In the United States, earnings were higher 
than in 2013, as a result of improved qual-
ification of sales (relative increase in the 
most profitable segments) and a signifi-
cantly increased profitability in the raw 
material matrix.

Similarly, Braskem’s 2014 operation in Eu-
rope generated positive results, primarily 
due to improvements in product manage-
ment strategies, portfolio adjustments 
based on priority segments and Clients, 
and a focus on servicing regions closest 
to the industrial plants, which allowed for 
increased production and sales, as well as 
improved margins. 

While the German economy still faces 
challenges to return to pre-crisis growth 
levels, within the context of Europe, Ger-
many stands out for its economic growth 
above the Euro zone average. With two in-
dustrial plants and one office in the coun-
try, Braskem has a logistical advantage 
in serving Clients in this market. The local 
team has focused its efforts on adjusting 
the line of products and on seeking great-
er market share in the markets closest to 
the two units, which has contributed to 
the improvements in results. 

For 2015, it is expected that operations in 
the United States and Europe will continue 
to optimize the product and Client port-
folios, and will begin to capture the added 
value from various operational improve-
ments conducted in 2013 and 2014.
The ASCENT project studies for integrated 
polyethylene production from shale gas in 
the US moved forward and new scenarios 
have been added to the analysis given the 
new reality of the global energy market.

Contents / Economic management  / Operational results / United States and Europe

BRASKEM   |   2014 Annual Report   |   79

Performance (t) - US and Europe

PP
PRODUCTION 
1,756,732

PP
SALES 
1,744,104

PP
PRODUCTION 
1,785,938

PP
SALES 
1,790,693

PP
PRODUCTION 
1,855,676

PP
SALES 
1,862,560

2012

PP – PRODUCTION

PP – SALES

2013

2014

UTEC
In March, Braskem announced a project for the construc-
tion of a new ultra high molecular weight polyethylene plant 
in the city of La Porte, Texas. In October, ground was broken 
for the new unit, at an event that included participation by 
Clients and local authorities. Known commercially as UTEC, 
this resin uses technology that is 100% Brazilian. 

The new plant will begin operating during the first half 
of 2016 and will complement the production capacity 
of the UTEC line already existing in Brazil, located at the 
Camaçari petrochemical complex in Bahia. In addition, the 
Camaçari unit will be responsible for production of the 
catalyst to be used at the new unit. A significant portion 
of UTEC production in Brazil has been exported to the 
United States for more than 10 years, which was one of 
the motivating factors that lead to the decision to build 
the plant in La Porte. The new unit will have the added 
benefits of access to competitive raw materials, reduced 
complexity and logistical costs to service the American 
market, increased flexibility, and reduced risk for Clients, 
as the Company will now have UTEC production at two lo-
cations. The American market for resins has been growing 
at between 5% and 8% in recent years.

With a molecular weight nearly 10 times greater than 
high-density polyethylene (HDPE) resins, UTEC stands 
out for its mechanical properties, showing strong resis-
tance to abrasion, impact strength, lighter weight, and a 
low coefficient of friction. The material is self-lubricating 
and is applied to semi-finished products in the following 
sectors: agriculture, automotive, textiles, paper and cellu-
lose, coal and mining, high performance fibers, and waste 
water treatment.

Contents / Economic management  / Operational results / United States and Europe

BRASKEM   |   2014 Annual Report   |   80

Suppliers

GRI G4-9 | GRI G4-12 | GRI G4-EC9
Braskem expects its suppliers to employ 
ethical and professional behavior that 
is consistent with the principles of the 
Company. In 2014, the Code of Conduct 
for Suppliers was revised and is now in the 
process of being arranged with all active 
suppliers. Another initiative developed in 
2014 was the mapping out of purchasing 
categories with respect to their impor-
tance to business and their social and 
environmental risks. This criticality matrix 
will serve as the basis for the review of 
processes, seeking to develop actions 
appropriate for the level of criticality of 
each category, mitigating risks and driving 
investment in improvements.

Suppliers have access to the Ethics Ho-
tline Channel, so that they can contribute 
with information to reinforce the trans-
parency and confidence that should exist 
in such relationships. On the Braskem 
website there is an entire page dedicate to 
this topic. 

Due to the Company’s decentralized 
structure, supplier management follows 

the same pattern, meaning that each area 
is responsible for its own expense analy-
sis, quality of products and services pur-
chased, adherence to codes of ethics and 
conduct, legal regulations and require-
ments relating to Health, Environment and 
Safety (HES). With regard to this topic in 
particular, the Company has a robust HES 
culture, which permeates relationships 
with suppliers, and which is supported by 
the Sustainable Development area.

According to Braskem’s purchasing prac-
tices, Suppliers must demonstrate strong 
economic and financial health in order 
to be contracted. Moreover, they must 
be in compliance with regulatory and tax 
obligations and have proven technical and 
administrative qualifications.

Braskem’s supply chain can be better un-
derstood through the following diagram1. 
The company has slightly over 12,000 
suppliers, broken down in the diagram into 
most significant purchasing groups for the 
Company.

1 - Percentages were calculated based on purchasing data recorded in 2013. As the purchasing profile of the 
Company did not change significantly, the same data was used.

Percentage of domestic 
supplier purchases by country

Brazil

DOMESTIC SUPPLIERS
76%

FOREIGN SUPPLIERS
24%

Germany

DOMESTIC SUPPLIERS
96%

FOREIGN SUPPLIERS
4%

US

DOMESTIC SUPPLIERS
99%

FOREIGN SUPPLIERS
1%

Global  synergies

Considering Braskem’s presence in the US, Europe, and Mexico, 
2014, the Global Procurement Committee working group was 
formed, comprised of representatives from all regions and 
coordinated by the Procurement Area in Brazil, with periodic 
meetings to identify and leverage global synergies. These 
meetings produced its first results by means of global tenders 
and determination of international partners.

Contents / Economic management  / Suppliers

BRASKEM   |   2014 Annual Report   |   81

Supply Chain

NAPHTHA AND ETHANE 
CONDENSATE, PROPANE
AND HLR

MACHINERY, 
EQUIPMENT AND 
INSTALLATIONS

SOLVENTS AND ADDITIVES

ENERGY

TECHNICAL AND 
RELATED SERVICES

WATER AND DISPOSAL OF 
WASTE AND EFFLUENTS

CORRELATION WITH
MACRO OBJECTIVES

SUPPLIER NUMBERS

22.8%
TECHINICAL AND 
RELATED SERVICES

4.8%
REMAINDER*

Safety

Renewable resources

Water efficiency

Climate change

Energy efficiency

Local development

Strengthening of 
susteinable development 
practices

72.4%
MACHINERY,
EQUIPAMENT AND
INSTALLATIONS

RESOURCES SPENT

CLIENTS

0.6%
WATER AND DISPOSAL OF 
WASTE AND EFFLUENTS

4.6%
LOGISTICS
STORAGE AND
DISPATCH

2.8%
TECHINICAL AND
RELATED SERVICES

4.6%
ENERGY

6.1%
MACHINERY,
EQUIPAMENT AND
INSTALLATIONS

1.8%
SOLVENTS
AND ADDITIVES

1.2%
ETHANOL

78.2%
NAPHTHA AND ETHANE 
CONDENSATE, PROPANE AND HLR

ETHANOL

LOGISTICS, STORAGE 
AND DISPATCH

Contents / Economic management  / Suppliers

BRASKEM   |   2014 Annual Report   |   82

Management  
of main supplier 
categories

GLOBAL COMPACT - PRINCIPLES 1, 2, 4 AND 5
Below, the main types of suppliers are 
shown and the management actions of 
the Company are described:

Supplier management begins with se-
lection, then continues with registry and 
renewal, and once a supplier is contracted, 
it is subject to an ongoing audit program. 

FOSSIL-BASED FEEDSTOCK
The acquisition of fossil-based raw 
materials (naphtha, condensate, ethane, 
propane, and light hydrocarbons) is the 
item with greatest impact on the cost of 
goods sold by Braskem. The main naphtha 
supplier is Petrobras, a Braskem Share-
holder. To minimize potential supply risks, 
the Company has entered into contracts 
for all its strategic raw materials.

ETHANOL
Braskem has developed a robust man-
agement approach for contractual ethanol 
suppliers, which are responsible for more 
than 90% of Company purchases, in order 
to guarantee that the Company’s and its 
Clients’ expectations are met.

The audit program monitors and guaran-
tees compliance with the Code of Con-
duct for Ethanol Suppliers, which provides 
guidelines on prevention of deforestation 
and burning, protection of biodiversity, re-
spect for human rights and labor relations, 
and monitoring of social and environmen-
tal indicators. 

Learn more about the management pro-
cess for these suppliers in the attachment 
and Code of Conduct.

In 2014, 99.7% of ethanol purchased by 
Braskem was supplied by plants that 
have adhered to the Code of Conduct for 
Ethanol Suppliers, exceeding the target of 
90%, and the previous year’s total of 98%. 

The remainder (0.3%) was purchased 
through the commodities exchange in or-
der to meet immediate demands. The tar-
get for 2015 will continue to be 90%, as it 
is important for the Company to maintain 
some access to new suppliers and certain 
flexibility with regards to its suppliers. 

Regarding the auditing program, plants 
supplying 95.7% of the ethanol purchased 
from July 2012 to June 2014 have been au-
dited, exceeding the target of 80% for the 
year and the previous year’s total of 85%. 
This result is due to the fact that some of 
the audited plants correspond to higher 
purchasing volumes. 

In general, the audits verified a high level 
of compliance with the Code of Conduct. 
Below is a general overview of the obser-
vations made during auditing.

Positive highlights at all audited 
plants:
• mechanization targets are met; 
• use of sugarcane bagasse to 
generate energy, an important 
factor for the level of carbon 
sequestration of green plastic;
• all human rights and labor 
requirements met.

Areas of improvement (percent-
ages refer to all audited plants):
• at 25% of audited plants, 
opportunities for improvement 
were detected in the prevention 
of accidental burning;
• at another 25%, the mapping 
of riparian buffer zones in areas 
under lease could be improved. 

The target for future years it to maintain 
the rate of audited plants at 80% (by 
volume supplied), which is considered 
challenging, as nearly 10% to 20% of total 
volume comes from plants with small 
volumes from the same groups, which 
considerably increases the number of 
audits of those same supplier groups.

Contents / Economic management  / Suppliers / Management of main supplier categories

BRASKEM   |   2014 Annual Report   |   83

LOGISTICS
The Logistics teams count on the support of HES profes-
sionals to manage the social and environmental issues 
critical to these operations, including protection of human 
rights. The supplier must demonstrate commitment and 
ability to manage HES, Quality and Productivity require-
ments, which are monitored and assessed using Braskem’s 
performance analysis of suppliers and ABIQUIM’s Assess-
ment System for Health, Environment, Safety and Quality 
(HESQ). The Company holds monthly meetings to obtain 
feedback and conducts periodical audits and annual cam-
paigns to raise awareness.

Each team has its own assessment methods based on 
its specific needs. In propene logistics, the Injury Preven-
tion Index (IPI) is used, as is the Service Level Agreement 
(SLA) - a tool that is also employed by the chlor-alkali 
team. In Basic Petrochemicals, participation in programs 
such as Olho Vivo na Estrada, Transportadora da Vida, and 
Na Mão Certa is encouraged, and the Responsible Con-
tractor program is also implemented, consisting of periodic 
meetings aimed at sharing good practices on HES among 
freight companies, assessing and correcting problems and 
deviations, etc.

For the Resin Logistics providers who submit indicators be-
low the target Supplier Performance Index (SPI), monthly 
review meetings and planning of corrective actions are 
scheduled. Providers of transportation services that fail to 
meet the target indicator for three consecutive months 

are removed from the Company’s list of freight companies. 
Other programs that are encouraged in connection with 
this area Olho Vivo na Estrada, Transportadora da Vida, and 
Na Mão Certa, which deal with driver awareness and acci-
dent prevention. Annual audits are held by Braskem teams 
at the freight companies’ offices, in addition to ABIQUIM’s 
biennial audit on all freight companies that have the As-
sessment System for HESQ certificate.

Braskem enjoys partnerships with the main risk man-
agement firms in Brazil, and most of its ground shipping 
services for resin (a non-hazardous product) is contracted 
with a GPS or electronic tracker. For hazardous products, 
requirements are more stringent: for chlor-alkali, 100% of 
shipments are tracked and use the carrier’s internal fleet, 
while for propylene, 100% of shipments are tracked and use 
telemetry on-board the vehicles.

For the transport of dangerous goods, Braskem has a 
contract with the leading company in chemical and environ-
mental emergencies in Brazilian road transportation (SUA-
TRANS), and performs audits at the service headquarters 
and simulations on major cargo trucking routes. This way, full 
compliance is guaranteed in emergency situations of ship-
ment of hazardous goods, in accordance with the Brazilian 
Regulatory Standards, thereby strengthening the Compa-
ny’s operations in the social and environmental fields.

This level of care is reflected in careful monitoring of events 
around cargo shipping, as well as in the tracking of the 
following indicators: Transit Injury Frequency Rate (per 
number of trips) and Severity of Accidents (see Social 
and Environmental Management, HES, Safety to view the 
results obtained). 

Another important management tool is the Braskem Policy 
for Internal Handling of Transit Accidents, which provides for 
the following actions, based on the severity of the event: 
communication forum, assessment of accident impact 
(people, community, environment, financial, and company 
image), and time and deadline to complete investigation. 

Braskem continues to seek opportunities for improvement, 
such as the strengthening of methods to analyze and 
assess transit accidents and their causes, and systematic 
handling of transit incidents as a mechanism of prevention.

Our concern for the environment is also a topic of impor-
tance in dealings with our suppliers. The Company is con-
stantly seeking to operate with more sustainable means of 
transport, and in 2014 we began a process of engaging with 
suppliers to conduct voluntary monitoring of greenhouse 
gas emissions and opportunities to reduce these emissions.

Contents / Economic management  / Suppliers / Management of main supplier categories

BRASKEM   |   2014 Annual Report   |   84

INDIRECT MATERIALS, FEEDSTOCK 
AND SERVICES
The year 2014 posed significant challenges, given the state 
of the economy, under pressure from inflation and the 
strong dollar. This scenario brought the Braskem even clos-
er to its indirect material, feedstock and service suppliers in 
Brazil, favoring the partnership proven through an increase 
in the total purchases through contracts, which grew from 
57% in 2013 to 71% in 2014. 

In everyday relations with suppliers, various indicators 
are used to manage performance of services or supply of 
materials. The Supplier Performance Index (SPI) is one of 
these indicators, selecting and evaluating critical suppliers 
from the vantage point of Braskem users. Based on this 
evaluation, supplier deviations can be identified and man-
aged using the action plan, which involves the user areas, 
suppliers and Procurement area.

Another challenge this past year was to ensure the pro-
curement of two Company scheduled shutdowns, one 
at the Triunfo Petrochemical Complex and the other at 

the Petrochemical Complex in the ABC Paulista region of 
greater São Paulo, given Brazil’s economic situation.
Also in 2014, purchasing categories were mapped out 
together with the Sustainable Development area and with 
the support of specialized consultants. This work redefined 
the area’s analysis of criticality in purchasing categories 
based on aspects that are most important to the Com-
pany, as well as social and environmental criteria, creating 
a criticality matrix. This matrix will serve as the basis for 
future risk evaluations and management in the Procure-
ment Area.

In terms of sustainability, in addition to the mapping project, 
work continued on the CDP Supply Chain program, through 
which suppliers are invited by Braskem to report on man-
agement of atmospheric emission and their environmental 
impacts, mapping out the main impacts of the Company’s 
supply chain. In total, twenty suppliers of the segment 
responded to the questionnaire and underwent evaluation, 
resulting in reports on identified opportunities.

For more information, see:

Voluntary Commitments / Na Mão Certa Program
Na Mão Certa Program
Olho Vivo na Estrada Program (available only in Portuguese)
Transportadora da Vida Program (available only in Portuguese)

Contents / Economic management  / Suppliers / Management of main supplier categories

BRASKEM   |   2014 Annual Report   |   85

Government

GRI G4-EC4
Braskem is committed to taking a pro-
active stance to influence the creation of 
public policies aimed at achieving sustain-
able development. In order to influence 
the debate on environmental issues as 
urgent as climate change, a classic and 
very present example, we must also 
consider the economic and social aspects 
that relate directly to these issues. 

It is Braskem’s understanding that sus-
tainable development towards a better 
and more just society is a principle that 
is considered and respected by all actors 
involved in its activities and demands.

In this context, the Company has expand-
ed its institutional field of action to influ-
ence public policy and industry policy, and 
to contribute to society, performing the 
role of responsible corporate citizenship, 
proposing solutions for the main challeng-
es that are related to the business sector.  

Braskem participates in this debate to-
gether with various forums, such as:
• Brazilian Chemical Manufacturers 
Association (ABIQUIM), on 
matters relating to chemicals and 
petrochemicals;
• Brazilian Association of the Plastics 
Industry (ABIPLAST), on matters relating 
to the transformation industry;
• National Confederation of Industry (CNI);
• Brazilian Business Council for 
Sustainable Development (CEBDS), 
among others, both domestic and 
internationally. For more information, see  
Collaborative Initiative.

Together with the CEBDS, for example, 
Braskem participated in the elaboration 
of a document that contains proposals 
to strengthen the Brazilian competitive-
ness and improve people’s quality of life, 
which was submitted to candidates for 
more than 1,500 public offices in both the 
Executive and Legislative branches of 
government during the 2014 elections. 
This document reflects companies’ and 
professionals’ view on certain issues, 
such as education, healthcare, sanita-
tion, transportation, food supply, water, 
and clean energy. It can be accessed at 
the Council’s website  (available only in 
Portuguese).

Contents / Economic management  / Government

BRASKEM   |   2014 Annual Report   |   86

In 2014, Braskem continued its active participation to 
defend competitiveness in the chemical and plastics 
production chain, especially on challenges concerning 
logistics, infrastructure, and energy in Brazil, all topics 
related to industrial policy. 

The Special Chemical Industry Regime (REIQ), the pro-
posal approved by the Brazilian Federal Government in 
2013, remained on the agenda of the petrochemical sec-
tor as one of the pillars of the industry’s competitiveness 
recovery program in the country. In 2015, the Company 
will make this issue a priority, seeking to keep this mea-
sure in full effect for the coming years.
REIQ provides for the exemption of the PIS-COFINS tax 
for the purchase of raw materials for the first and second 
generation of petrochemicals, benefiting about 50 com-
panies, including Braskem. 

Another incentive program which was very well received 
by the productive sector was Special Regime for Rein-
statement of Tax Values for Export Companies (REIN-
TEGRA), enacted in mid-2014, which returns to exporters 
of manufactured goods a percentage of revenue from 
export sales, offset by indirect taxes. When it was created 
in 2011, REINTEGRA had a rate of 3%, but it was only a 
temporary mechanism. Beginning in 2014, it was made 
permanent by order of the Federal Government, with ad-
justable rates, which can range up to 5% of company rev-
enue from exports, against proof of these transactions. 
The company tax credit rate in effect from March 1, 2015 
through December 31, 2016 will be 1%. In 2017, the rate will 
increase to 2%, and in 2018 it will again increase to 3%.

Governmental incentives
GRI G4-EC4

R$ 756 mi

R$ 468 mi

R$ 1.5 mi

R$ 6.5 mi

R$ 280 mi

R$ 265 mi
R$ 4 mi

R$ 261 mi

R$ 127.3 mi
R$ 1.6 mi

R$ 125.7 mi

2012

2013

2014

TAX INCENTIVES / CREDITS1

AWARDS2

GRANTS FOR INVESTMENTS, 
RESEARCH AND DEVELOPMENT2

FINANCIAL ASSISTANCE FROM 
ECAS (EXPORT CREDIT AGENCIES)3

1 - Tax incentives/credits: refund of federal taxes through the REINTEGRA program and ICMS state tax incentives granted by 
the Government of Alagoas through the Alagoas State Integrated Development Program (PRODESIN).
2 - Grants for investment, research and development: awards and funding given by the Brazilian Government Innovation 
Agency (FINEP) for innovation projects.
2 - Awards: awards and funding granted by the Brazilian Government Innovation Agency (FINEP) for innovation projects.
3 - Financial assistance from ECAs (export and credit agencies): risk insurance transaction carried out with Nippon Export 
and Investment Insurance (NEXI, a Japanese agency) for investment in maintenance and also in the butadiene project.

Contents / Economic management  / Government

BRASKEM   |   2014 Annual Report   |   87

Also with a focus on industrial policy, the 
Brazilian National Development Bank 
(BNDES) released a study in November on 
potential investments and bottlenecks in 
the chemical and petrochemical indus-
tries. This study represents the conclusion 
of the activities and analysis conducted 
within the Chemical and Petrochemical 
Industry Chamber as part of the federal 
Government’s economic incentive plan 
known as Brasil Maior, for industrial, tech-
nology, and foreign trade policy. Sixty-six 
Brazilian chemical segments were identi-
fied with potential to reduce the industry’s 
balance of trade, which was estimated at 
US$ 31.2 billion in 2014 (source: ABIQUIM). 
That number represents a decline of 2.4% 
from 2013, when the chemical products 
deficit was US$ 32 billion, the largest re-
corded deficit since the industry’s balance 
of trade has been monitored. 

Another issue on the institutional agen-
da, resolved in 2014, was the approval by 
Chamber of Foreign Trade of the Ministry 
of Development (CAMEX) of the an-
ti-dumping measure for polypropylene 
imported from South Africa, India, and 
South Korea, and renewal of a similar 
measure for PVC imported from China and 
South Korea. In 2015, Braskem will begin 
work to renew anti-dumping regulations 
applied to imports of polypropylene from 

the United States and imports of PVC 
from the United States and Mexico.

in the Coalition by the Social and Environ-
mental Institute for Plastics (PLASTIVIDA).

Carbon  on
the agenda

Brazilian domestic issues of interest to 
Braskem (and for which the Company 
has entered into public debate) include 
measures to incentivize the development 
of renewable chemicals, partnerships 
with the National Program of Access to 
Vocational Education and Employment 
(PRONATEC) to develop qualified labor, 
the ramifications of the Brazilian National 
Solid Waste Policy (PNRS), which remains 
in debate, and others.

The PNRS topic that most directly affects 
the plastics production chain is reverse 
logistics, a mechanism whereby consum-
ers, businesses, and municipalities must 
contribute to the collection and recycling 
of packaging materials and ensure proper 
disposal of waste.

With this approach, Braskem integrates 
the Business Commitment to Recycling 
(CEMPRE). In the context of the CEMPRE, a 
group called Business Coalition was formed 
with the purpose of elaborating a proposal 
for an industry agreement on non-hazard-
ous packaging for general use. Twenty-one 
associations participate in the Coalition 
group, representing 75% of the packaging 
market in Brazil. Braskem is represented 

In March, the CEMPRE delivered reviews of 
the industry agreement proposal prepared 
the prior year, focusing on non-hazardous 
packaging, which comprises the dry por-
tion of solid urban waste. The proposal was 
submitted for closed public consultation in 
November. At present, the Ministry of the 
Environment is evaluating the proposal and 
consolidating the comments received. This 
process will be continued in 2015.

On the global stage, Braskem is partici-
pating in debates on climate change, also 
through the associations and forums of 
which it forms part. At the Climate Sum-
mit held in New York in September, the 
Company announced it was joining two ini-
tiatives that seek to mitigate the effects of 
climate change through reduction of car-
bon gas emissions. The documents were 
proposed by the World Bank and by the 
Global Compact, focused on the adoption 
of carbon pricing mechanisms. The Climate 
Summit was part of a series of meetings 
convened by the United Nations (UN), 
including representatives of countries, 
companies, and other organizations. It is 
expected that the 2015 UN Conference on 
Climate will offer a stage for commitments 
to be finalized by participating nations. 

Braskem is conducting a pilot 
project to implement a virtual cost 
for carbon as part of its investment 
decision-making methodology, 
so as to more objectively identify 
the positive or negative effects of 
projects.
In addition, another four projects 
relating to carbon credits are 
being reviewed, and the Company 
participates in the Emissions Trade 
Simulation (abbreviated to SCE, in 
Portuguese) of the Companies for 
the Climate Platform, a tool launched 
in 2014 that offers companies a 
constructive experience on the 
carbon market. 

For more information on Braskem’s 
climate change management, see the 
chapter on  Social and environmental 
management / HES / Environment.

Contents / Economic management  / Government

BRASKEM   |   2014 Annual Report   |   88

Social and 
Environmental 
Management

Braskem’s operations are focused on the respect 
for human beings and the environment. It builds 
relationships of trust in order to tread the path of 
development based on the balance between the 
transforming activity of humans and the need to 
preserve nature for current and future generations.

Team Members

Braskem puts people at the center of its strategy. The 
policies and practices oriented toward its relationship with 
Team Members follow the principles of TEO, which are 
based on trust and the appreciation of the human being 
and his or her desire to grow through professional chal-
lenges and reach new horizons in his or her life and career.

In this context, people management is focused on edu-
cation and development, on the strengthening of orga-
nizational culture and the appreciation of teams, which 
support the Company’s expansion. 

The main challenges of the support areas of people 
management are: (1) to contribute to Braskem’s survival, 
growth and perpetuity; (2) to strengthen, through prac-
tical actions, the purpose of the chemical and petro-
chemical industry as a creator of sustainable solutions to 
improve people’s lives; (3) to increase effectiveness in the 
identification, development, integration and appraisal of 
Team Members.

Braskem encourages its Team Members to search for new horizons in their lives and careers

Contents / Social and Environmental Management / Team Members / Recruitment and selection

BRASKEM   |   2014 Annual Report   |   90

Recruitment 
and selection

Braskem has a number of programs oriented toward the 
early stages of one’s career. These include the Associate 
Program  (www.jovemparceiro.com.br; available only in 
Portuguese), implemented in 2014 in partnership with the 
Odebrecht Group with job openings in São Paulo, Rio de 
Janeiro, Alagoas, Bahia, and Rio Grande do Sul, states where 
the Company operates. The Associate program replaced 
the former trainee program and became part of the intern-
ship program, that is, the intern can become an Associate, 
depending on his or her performance and the needs of the 
area or corporate department. Newly trained Associates 
represent approximately 10% of all young professionals 
who joined the Company through university internship 
programs. There were 17 of them in 2013 and 15 in 2014.

In line with Braskem’s global growth strategy, three 
American Associates carried out a short-term project in 
Brazil, in order to obtain specific information about their 
fields of work and to become familiar with the Company’s 
sphere of operation in the country.

In 2014, over 70,000 recent graduates contacted Braskem 
through interaction with teaching institutions, which 
resulted in 41,000 applications for internship programs in 
general. The result was 605 interns were hired, of which 
559 in Brazil, 14 in the United States, two in Germany and 
30 in Mexico. 

Still focusing on the beginning of careers, the Young Ap-
prentice and Young Operator programs engage and train 
technicians for the Company in Brazil and Mexico. In this 
country for instance, where Braskem is completing the 
construction of a petrochemical complex, a recruitment 
process was implemented to train industrial workers, with 
the following results:

Recruitment Process

2,932

1,107

149

143

Young professionals 
with no experience
Training: 6 months (960 hours)

Professionals 
with experience
Training: 1 month (160 hours)

PARTICIPANTS IN THE PROCESS

HIRES

With the aim of strengthening the value chain in the 
Brazilian petrochemical industry, Braskem established 
a program in partnership with the Federal Government 
in 2014 through the Vocational Education Access and 
Employment Program (Pronatec), which is fully financed 
by Government funds. Four hundred forty-nine positions 
were offered for training new industrial workers and 1,345 
positions for specific technical training, also extended to 
the supply and services provider chain, representing a 
total of R$ 3.2 million invested by Pronatec.

NEW HIRES AND TURNOVER
GRI G4-LA1 | GLOBAL COMPACT - PRINCIPLE 6
Braskem hired 790 people in 2014 in the countries in which 
it operates. Given that 751 people left the company, 39 new 
jobs were created, most of them in Mexico, in preparation 
for the start-up of the new plant in 2015. The global turn-
over rate was 10.5% for women (9.4% in 2013) and 8.9% for 
men (7.8% in 2013). The global rate of new hires was 13.7% 
for women (16.8% in 2013) and 8.6% for men (12.6% in 
2013). The decrease in these rates is due to the slowdown 
of new hires in Mexico, which in 2014 came closer to the 
necessary number of Team Members for its operation. 

New hires and turnover figures broken down by region 
and gender following the GRI standard may be found in 
the attachments. 

The main management indicator used by the Company is 
the voluntary layoff rate, which was 2.3% in Brazil in 2014, 
following the downward trend of recent years (2013: 2.5%; 
2012: 2.6%). Team Members stated as their main reasons 
for leaving: the search for a new challenge (38%) and 
personal reasons (29%). 

Contents / Social and Environmental Management / Team Members / Recruitment and selection

BRASKEM   |   2014 Annual Report   |   91

 
Training and development

GLOBAL COMPACT - PRINCIPLE 3
Training programs are structured according to the princi-
ples of people management, which aim to develop teams 
in line with business needs and the strategic objectives of 
the Company, and are planned for the different moments 
of a Team Member career. The development process is 
acknowledged as a succession of challenges of growing 
complexity without necessarily being characterized by 
hierarchical promotion.

All Braskem Team Members create an Individual Devel-
opment Plan, in which they specify actions involving ed-
ucation for work to be carried out throughout the year, as 
participation in courses and seminars. A number of other 
training programs are regularly conducted by Braskem, 
which invested R$ 25 million in people education through-
out 2014. The main programs include:

Local  
Development

Braskem established strong ties with vocational 
and technical learning institutions in neighboring 
regions where it operates in Brazil, aiming to attract 
young professionals to the Young Operator and 
Young Apprentice Training Programs. Visits, job fairs 
and lectures were organized, especially at SENAI 
(National Industrial Training Service).

• Technical Competencies Development Program in 
Equipment and Industrial Processes: two teams of 65 
senior and specialist industrial operators were created. 
With 120-hour duration, the program is a continuing 
education course for technical improvement, carried 
out in partnership with teaching institutions, which aims 
to improve the degree of reliability of operations and to 
optimize productive processes.  

• Development of young engineers / Petrobras 
University: activity carried out by CENPEQ and CEMANT. 
The CENPEQ - Petrochemical Processing Engineering 
Program, with a 400-hour attendance, aims to train 
recent graduate professionals of Processes and 
Production, so as to complement university education 
emphasizing the conduction of petrochemical 
processes. Likewise, CEMANT - Course Specialization in 
Maintenance Engineering - aims to train engineers who 
work as a support specialist in the Maintenance area. 
Both programs, with a two-year duration, are carried 
out in partnership with Petrobras University. In 2014, 
33 young professionals completed CEMANT and 37 
completed CENPEQ. 

• Scientist Development Program: conducted in 
partnership with CNPq - National Council for Scientific 
and Technological Development - and learning 
institutions in Brazil and abroad for scholarship programs 
for researchers. 

• Learning Paths: to promote sharing of technical 
knowledge between generations of professionals, over 
1,400 Team Members were involved in development 
actions, which included technical seminars. With six 
virtual courses (e-learning), around 670 industrial 
workers were trained. Available in a virtual environment, 
the Learning Paths of Equipment and Industrial Systems 
offer a structured learning script that supports the 
development plan for the process of certification of 
Operation teams.  

• Braskem-Idesa Training: four training teams were 
organized to train Braskem Idesa professionals on 
the topics: HDPE - high-density polyethylene (43 
participants), LDPE - low-density polyethylene (31), 
Cracker (75), Services (19), Processes (7), Laboratory 
(3) and Maintenance (9), with a total participation of 187 
Mexican Team Members trained in Brazil by the process 
of Education through and for Work. Meetings were held 
in various Braskem plants in order to develop technical 
skills centered on the Company’s operations and 
processes. Mexican Team Members were able to live and 
learn with Brazilian teams. 

Contents / Social and Environmental Management / Team Members / Training and development

BRASKEM   |   2014 Annual Report   |   92

• Leader Programs: according to TEO, the Leader plays 
two essential roles, the Educational Leader and the 
Entrepreneur Leader. The Leader training is provided 
by Education through Work, which means that it is 
based on practical experiences. To support this process, 
Braskem has Leadership Paths, a set of structured 
programs based on challenges and competencies for the 
development stages of the participating Leader. In 2014, 
the Team Leader Development and the Area Leader 
Development programs were organized, both focusing 
on the role of the Educational Leader. Thirty-one Area 
Leaders and 116 Team Leaders were trained.  

In addition, Braskem invested in other programs for Lead-
ers. They are:

• Entrepreneur Development Program: carried out in 
partnership with industrial companies of the Odebrecht 
Group (Odebrecht Oil & Gas, Odebrecht Agroindustrial 
and Enseada Indústria Naval). This is a global program, 
which had 10 Brazilian, two German and five American 
Team Members in 2014, and in which Leaders of the 
whole Group interacted and shared their knowledge and 
experience with the new entrepreneurs; 

• Shift Leaders: training with 109 participants (81 in the US 
and Europe / 28 in Mexico) to support the development 
of Leaders with their various challenges; 

• Leader Development Program: done for Team Members, 
to prepare them for leadership roles, in Germany and the 
U.S., with a total of 57 participants;  

• Leader Workshop for Sustainable Development: aimed 
to train Team Members about the topic and engage 
them with the implementation of the Company’s 
strategy. Eighty percent of the Company’s Leaders were 
trained, including 822 people in Brazil, 58 in Mexico and 
42 in the United States. This program will continue in 
Mexico and the United States in 2015, seeking to train 
90% of the Leaders from those two countries.  

• Leader Training Program: focus on labor and union 
matters, action and prevention of conflict management 
and aspects of law. Three hundred and twenty Team 
Members were trained in 2014, 160 in 2013 and 103 in 2012.

Award for  
Sustainable Development

The Odebrecht Award for Sustainable Development, 
designed to recognize and encourage university 
students to think about engineering, architecture and 
agronomy from a sustainable perspective and create 
knowledge on the topic and disseminate these new 
ideas among the academic community and society 
as a whole. Among the five winning university 
projects of the seventh Brazilian edition, which took 
place in 2014, two projects related to the chemical 
industry business stood out:

• Vale do Rio dos Sinos University (UNISINOS): 
“Recycling of expanded polystyrene through a paint 
manufacture” 

• Catholic University of Pernambuco (UNICAP):  
“Use of low-cost bio-detergent to remove oil 
derivate in soil”

Contents / Social and Environmental Management / Team Members / Training and development

BRASKEM   |   2014 Annual Report   |   93

Team Members’ Profile

GRI G4-10 | GRI G4-11 | GRI G4-LA12 | GLOBAL COMPACT – PRINCIPLE 6
At the end of 2014, Braskem had a total of 8,126 Team Members. Of this total, 6,6701 were working at industrial units and offices 
located in five Brazilian states, 668 in the United States, 588 in Mexico, 162 in Germany, and 38 in international commercial offices.

1 -Including quantiQ, the Brazilian distributor of chemical and petrochemical products controlled by Braskem.

Team Members by gender

8,126 Team Members

By functional category

Industrial/Technical
4,553 Team Members

Administrative
2,731 Team Members

Leadership
842 Team Members

1,788 
(22%)

6,338
(78%)

368
(8%)

4,185 
(92%)

1,236 
(45%)

1,495 
(55%)

184 
(22%)

658 
(78%)

6,670

22%

668

19%

78%

81%

Brazil

United 
States

3,806

8%

257

4%

92%

96%

162

33%

67%

Germany

87

25%

75%

588

19%

81%

Mexico

403

11%

89%

38

47%
53%

International 
Offices

2,204

47%
53%

293

54

149

31

31%

69%

48%
52%

42%

58%

52%
48%

660

118

21

22%

22%

78%

78%

29%

71%

36

8%

92%

7

29%

71%

Notes: (2) There are only 33 Team Members on temporary contracts. The others are hired for a permanent period. The vast majority of Team Members work full-time, with only 13 Team Members working part-time.
(3) 98.8% of Team Members in Brazil, 47.3% in Mexico, 24.1% in Germany, and 9.4% in the US are covered by collective bargaining agreements.

Contents / Social and Environmental Management / Team Members / Team Members’ Profile

BRASKEM   |   2014 Annual Report   |   94

Remuneration

GRI G4-EC5 | GLOBAL COMPACT – PRINCIPLE 6
In order to ensure the competitiveness of its compen-
sation policy as well as to attract and retain qualified 
professionals, Braskem conducts market research, with 
the help of specialized consulting, aiming to be updated 
and competitive in regard to market references, without 
any distinction as to gender, race or other personal char-
acteristics. 

The remuneration strategy is linked to factors and as-
sumptions that make it more equitable (pay proportion-
ally according to skills, job training and impact on results), 
competitive (in line with market standards), efficient (in 
terms of cost to the Company) and safe (committed to 
business continuity). 

Results deriving from compliance with short-, medium- 
and long-term targets are rewarded by the total com-
pensation, which is composed of: fixed remuneration and 
benefits (short term), variable remuneration (medium 
term) and, if applicable, long-term incentives. This cycle 
helps the Company grow and develop in the quest for its 
perpetuity.

Braskem contributes to job creation and to the growth 
and development of Communities in locations where it 
operates. See, in the chart below, the comparison be-
tween the lowest wage paid by the Company and the 
minimum wage in the areas where it does business.

Comparative data: relationship between the lowest starting 
wage at Braskem and the local minimum wage

3.31

3.9

2.9

3.4

2.9

2.4

1.9

2

1.7

1.6

2.3

2.3

1.8

1.7

1.6

2.3

1.8

1.9

1.7

1.6

2012

SÃO PAULO

RIO DE JANEIRO

MEXICO

2013

BAHIA

ALAGOAS

2014

RIO GRANDE DO SUL

UNITED STATES

Notes: (1) does not include data from Germany, because there is no minimum wage in that country; (2) Brazil’s minimum wage = wage 

floor for the category based on the trade union agreement; (3) minimum wage in the U.S. and Mexico = national minimum wage.

Contents / Social and Environmental Management / Team Members / Remuneration

BRASKEM   |   2014 Annual Report   |   95

GENDER EQUALITY
Braskem is committed to principles of 
equal opportunities for everyone and 
non-discrimination. However, in the 
chemical industry, a certain type of profile 
is observed, in which most senior posi-
tions are held by men, as a result of the 
historical deficit of women in technical 
and engineering courses. As such, it is 
believed that the differences observed in 
the comparative chart of average remu-
neration are mostly a consequence of 
this profile, in which positions that require 
greater experience are held by men. As 
for women, who entered the industry 
more recently, they hold positions of less 
seniority, therefore receiving lower wages. 

The Company’s processes of promotion 
and compensation are based on the defi-
nition of goals and performance assess-
ment, which do not take into account 
aspects such as gender and race. Market 
references of compensation are equal for 
a certain wage level, regardless of per-
sonal attributes. To validate this analysis, 
the ratio between the simple average of 
compensation by gender and the mar-
ket reference for each wage level of the 
Company in Brazil was calculated, without 
taking into account the number of Team 
Members at each level. It was found that 
men and women reach the same percent-
age of relativity1,  that is, they have the 
same wages at each level, with no wage 
differences due to gender being observed. 

With the change in Team Members’ 
profile due to the increasing participation 
of women in the chemical industry, it is 
expected that the averages in broader 
categories will start to even out.

1 - This information is commercially sensitive, and 
therefore, cannot be publicly disclosed.

Mathematical ratio of salary and compensation between 
women and men, broken down by functional category 
and significant operating units2
GRI G4-LA13

Germany 

United States

Mexico

Brazil

RATIO OF AVERAGE BASE WAGE FOR WOMEN AS COMPARED TO MEN

Industrial/technical

Administrative

Leadership

0.85

0.80

0.70

0.95

0.72

0.65

0.87

0.55

0.86

RATIO OF AVERAGE COMPENSATION FOR WOMEN AS COMPARED TO MEN

Industrial/technical

Administrative

Leadership

0.88

0.79

0.67

0.93

0.66

0.59

0.82

0.49

0.85

0.80

0.82

0.99

0.81

0.80

0.95

2 - Figures calculated in local currency

Contents / Social and Environmental Management / Team Members / Remuneration

BRASKEM   |   2014 Annual Report   |   96

 
Performance and 
career management

Destaque Award 

GRI G4-LA11
Performance and career management at Braskem is based on the relationship between 
Leader and Team Members, who plan and define, by mutual consent, the target results to 
be achieved in the year, in an Action Program (PA). Throughout this period, the evolution 
of results is monitored and, if necessary, new targets are established. The assessment 
takes place at the end of the year, when the Leader decides on the next steps for the 
Team Member. This is the PFAJ cycle (Planning, Follow-up, Assessment and Judgment). 
The process is carried out at Braskem’s operating units in Brazil, the United States and 
Germany.

All Team Members have an individual PA, which is a requirement for variable compensa-
tion and is linked to the rate of achievement of goals and to the alignment to the Compa-
ny’s values (TEO).

Diversity Program

GLOBAL COMPACT – PRINCIPLE 6

The Diversity Program was first implemented in 2014, initially 
centered on strengthening diversity within the Company. In 
October, the first Braskem Women’s Forum was held in São 
Paulo, with the presence of 50 Leaders to discuss various 
aspects related to the topic. 

As an activity designed to encourage 
creativity, the ethos of service and the 
pursuit of knowledge, the Destaque 
Award (Braskem Excellence Award) 
is also a recognition action open to all 
Team Members. In 2014, the event was 
merged with the Odebrecht Group, 
resulting in a single award, aiming 
to broaden and strengthen synergy 
with all other companies belonging 
to the Group, thus disseminating the 
best practices to all businesses. The 
Braskem Excellence Award has been 
held by Odebrecht since 1992.

In the 2014 edition, 692 projects 
were registered, of which 271 were 
Braskem’s. Registrations are made 
by category: Innovation, Associate, 
Environment, Community Relations, 
Knowledge Reuse and Occupational 
Health and Safety. Braskem took first 
place in the category ‘Knowledge 
Reuse,’ with the project “Revision 
of the Regulatory Norm #13”, in 

which Team Members from the Basic 
Petrochemicals Unit (UNIB) took part. 

The April 1994 version of the 
Regulatory Norm #13 - Boilers and 
Pressure Vessels of the Ministry of 
Labor and Employment (MTE) - was 
technically obsolete and had a series 
of burdensome requirements for 
institutions that did not improve the 
safety for workers or facilities. The 
results achieved by the project were 
to have the Government review the 
Norm, on a tripartite model, with 
the participation of Braskem Team 
Members on the revision team. Also 
to have the Government interact with 
technical and corporate communities 
in order to leverage and give technical 
support to decisions of changes in 
economically significant requirements, 
without having a negative effect 
on safety for workers and industrial 
facilities. 

Contents / Social and Environmental Management / Team Members / Performance and career management

BRASKEM   |   2014 Annual Report   |   97

HES
Management

Braskem manages Health, Environment 
and Safety (HES) on an integrated basis 
by means of the Integrated Health, Envi-
ronment and Safety System (SEMPRE), 
which defines the path of excellence 
on these topics. The strategy mobilizes 
Leaders and their teams and integrates 
the care of people and the environment 
into the Company’s routine. 

Started off in 2005, SEMPRE was im-
proved in 2012 and is currently composed 
of 16 Strategic Elements that strengthen 
the culture, establish goals and present 
guidelines and requirements for the es-

SEMPRE
Stages

tablishment and compliance with norms, 
procedures and responsibilities in HES.  

EXCELLENCE IN HES
In order to achieve and maintain the de-
sired excellence in HES, Braskem expects 
continuous progress in the five stages of 
the implementation of SEMPRE for the 
purpose of preventing and minimizing risks, 
as well as personal, environmental and 
material losses. The system focuses on 
workplace and process safety, logistics, the 
environment, chemical safety, occupational 
health and hygiene and the quality of life.

01  |

02 |

03 |

04 |

05 |

Build initial bases of HES 

Personal Loss Prevention

Prevention of Major Losses

Assured performance in HES

Excellence in HES

Evolution of plants throughout SEMPRE stages

7%

7%

10%

23%

50%

90%

100%

100%

60%

47%

3%
2014

2013

STAGE 1

STAGE 4

3%
2015

STAGE 2

STAGE 5

2016

2017

STAGE 3

UNDER ANALYSIS

Contents / Social and Environmental Management / HES / Management

BRASKEM   |   2014 Annual Report   |   98

According to the operation’s profile and respective risks involved, the 
progression through these stages in each plant was defined, with the 
establishment of annual goals. Beyond this evolution based on risk 
levels, all units plan to achieve stage 5, which corresponds to the most 
advanced stage, by 20171 .

To enhance implementation at a global level, the Business Units’ Leaders 
established a process with annual audits, conducted since 2012, includ-
ing the following points: Strategic Elements: Guidelines and Procedures 

of SEMPRE in line with Quality and Productivity; and Barrier Inspection 
for process safety risk scenarios, thus named as they identify elements 
implemented with a focus on the mitigation and prevention of accidents. 

In 2014, the SEMPRE audits were conducted at 30 Braskem units. See the 
different improvements achieved and goals for the coming years. 

At Braskem Idesa, in Mexico, the implementation of SEMPRE is underway. 

Highlights

• All units audited in 2014 reached the established goals for 
SEMPRE progression. 

• The systemic implementation of SEMPRE requirements, 
operational discipline and Leaders’ commitment served 
as a foundation for Braskem to maintain positive results of 
Workplace and Process Safety, Health, the Environment, 
Product Safety, and Logistics Process, obtained in 2014.

1 - The prior estimate was that this implementation level would 
be reached in 2018. Over the past three years of implementation, 
there was a significant evolution, allowing the goal for Stage 5 to be 
anticipated for 2017.

Strategic Elements

SEMPRE

SE-01 - Commitment and leadership
SE-02 - Governance and organizational synergy
SE-03 - Identification of HES impact and risk analysis 
SE-04 - Standards and procedures
SE-05 - Product and process information
SE-06 - Cultural and behavioral development
SE-07 - Management of competencies and skills
SE-08 - Management of service providers (contractors)
SE-09 - Effective communication and consultation
SE-10 - Projects and undertakings
SE-11 - Integrity of facilities and equipment
SE-12 - Management of product impacts and aspects 
SE-13 - Management of change
SE-14 - Emergency and crisis management 
SE-15 - Event reporting, investigation and enterprise learning 
SE-16 - HES verification

Contents / Social and Environmental Management / HES / Management

BRASKEM   |   2014 Annual Report   |   99

INVESTMENTS AND FINANCIAL GAINS IN HES
To promote a continuous improvement in the operation, Braskem invested R$ 224 million in 535 maintenance and HES projects 
that will positively impact the Company’s HES results. The graphic below highlights investments and major projects by topic.

Investments

Reduction in GHG emissions and 
improved energy efficiency
R$ 59.1 million
81 projects

Workplace safety
R$ 117.9 million
337 projects

Environment
R$ 27 million
63 projects

Health
R$ 15.1 million
36 projects

Process Safety
R$ 4.9 million
18 projects

Note: most of these amounts are additional to the amounts invested in environmental 
protection reported in the GRI EN31 indicator, in which the focus is on costs associated 
with waste disposal, the treatment of emissions, remediation costs, and costs of 
prevention and environmental management. 

MAJOR PROJECTS

EXPECTED BENEFIT

Plant PP5 - New aeration system for 500-ton 
silos and new layout of the warehouse and 
logistics platform.

Installation of tubing and burners for the flare.

Plant PE 5 Slurry - Installation of a double 
seal on pumps, of an automatic stop valve 
and placement of a cooling system in storage 
vessels.

Technological update of the process of 
electrolysis of brine by means of a synthetic 
diaphragm.

Mitigation of high-risk scenario, reducing the 
risk of accidents, and compliance with legal 
requirements related to the protective struc-
ture and firefighting.

Improvement of the operational performance 
of the flare.

Mitigation of high-risk scenarios resulting 
from hydrocarbon spills into the environment, 
reducing the risk of accidents.

Elimination of the use of asbestos in 
Braskem’s industrial operations.

Separation of chemical compounds found in 
process drains.

Reduction of exposure of industrial workers to 
benzene during drainage.

Plant PP5 - New tubing (flexible arms) for 
unloading trucks.

Reduction of medium risk to low, as a result 
of improvements in the working conditions of 
industrial workers.

Technological improvements in effluent 
treatment

Reduction in effluent generation.

Acquisition and installation of gas burner at 
the Gas Terminal of the Aratu Port – TEGAL, 
in Salvador.

Repowering of three furnaces, which includes 
general maintenance and interventions to im-
prove effectiveness and increase their capacity.

Reduction of the operating time of ships at 
the Port of Aratu.

Enable the operation of the furnace without 
failure and with maximum use of capacity.

Contents / Social and Environmental Management / HES / Management

BRASKEM   |   2014 Annual Report   |   100

ECONOMIC GAINS
Braskem also monitors economic gains that result from 
projects that impact the HES area, seeking to contribute 
toward the Company’s economic sustainability. In 2014, 
the Company obtained an economic gain of approximate-
ly R$ 431.4 million in its operations in Brazil, the United 
States and Germany, as a result of these investments. 
The table below details these gains by topic.

Details on gains by topic

Topic

Savings / avoided costs in 2014 (R$ million)

Size

Safety

Workplace safety1

Process Safety2

Health

Occupational Health3

Waste Generation

Water use and 
effluent generation

Environment

0.6

7.9

37.1

53.7

1.9

Energy Consumption

307.6

GHG Emission

Common Impact

Management

4.5

14

4.1

431.4

HES

TOTAL

1 - Avoided cost of US$ 200,000, as a result of the difference in the number of reported injuries. There were ten 
more injuries without lost time (US$ 10,000) and ten fewer injuries with lost time (US$ 30,000). (Source for 
avoided cost due to injuries: US National Safety Council)
2 - Difference from 29 to four Tier 1 process safety events. 
(Source: internal calculation of Braskem’s Corporate HES area)
3 - Cost avoided with amounts disbursed for the payment of convictions in health and safety labor lawsuits 
related to the amounts involved. (Source: internal calculation of the Braskem’s Corporate Legal area)

Contents / Social and Environmental Management / HES / Management

BRASKEM   |   2014 Annual Report   |   101

Safety

Safety is a fundamental value for Braskem and is considered the most important sustain-
able development macro-objective for the Company when assessing all of its stake-
holders. For Braskem, safety includes not only workplace and process safety, but also the 
safe use of its products and the generation of waste , given that the Company produces 
hazardous waste. 

Health and Safety at Work

G4-LA5 | G4-LA6
Health and Safety at Braskem is underpinned by strong governance,  which covers the 
entire operation managed at the various hierarchical levels, involving managers and rep-
resentatives of operational teams in formal committees. 

One of the prevention tools used is the Behavioral Dialogues, in which Leaders discuss 
actions with their teams intended to minimize risks and reinforce important points of 
safety procedures. In 2014, approximately 155,000 Behavioral Dialogues were held, or in 
other words, one per Leader every three minutes. Only 36.5% of these dialogues, which 
are focused on prevention, were related to an observed deviation.

Demonstration of the correct use of individual safety equipment 

Contents / Social and Environmental Management / HES / Safety

BRASKEM   |   2014 Annual Report   |   102

PARTICIPATIVE GOVERNANCE OF 
THE TEAM MEMBERS’ HEALTH AND SAFETY
Occupational health and safety related issues affecting 
Team Members in Brazil are monitored by committees 
consisting of managers and representatives from their 
teams and by the Internal Accident Prevention Commis-
sions (CIPAs), as determined by law. In addition to these 
entities, the corporate HES area also coordinates a third 
committee exclusively designed for such topics as chemi-
cal safety, impacts and risks, which includes the participa-
tion of representatives from the Brazilian units. 

At the units located in the United States, although there 
are no legal requirements in this regard, committees are 
formed by Team Members who work to improve HES 
conditions, based on Braskem’s Integrated Health, Envi-
ronment and Safety System (SEMPRE) and Braskem+ 
guidelines. The local plants are registered and certified as 
part of the Voluntary Protection Program (VPP), support-
ed by the Occupational Safety and Health Administration 
(OSHA), U.S. government agency that regulates safety 
and health. With regard to VPP, Braskem has formed a 
committee of Team Members that works on programs to 
improve HES conditions.

In Germany, there is a specific committee that deals with 
HES matters, which are also handled in a decentralized 
manner. The results are guaranteed through local unit 
management.

In Mexico, there is a HES Steering Committee that con-
sists of unit Leaders, the Head of Management, a Legal 
Workplace Safety Committee, consisting of Company 
representatives appointed by the Leadership and by Team 
Members who volunteer to represent their colleagues, in 
line with the requirements of the country’s Department of 
Labor and Social Security. This Legal Committee reviews 
the Company’s procedures and suggests improvements, 
and also monitors and evaluates the Company’s perfor-
mance, aiming to prevent accidents and improve occupa-
tional health conditions.

Accordingly, 100% of the Company Team Members are 
represented on formal health and safety committees 
formed by different hierarchical levels, who help monitor 
and orient the workplace health and safety programs.

Contents / Social and Environmental Management / HES / Safety

BRASKEM   |   2014 Annual Report   |   103

WORK-RELATED ACCIDENTS
GRI G4-LA6
Braskem monitors and reports the injury rates of Team 
Members and Contractors in an integrated way, empha-
sizing that no distinction is made in the importance of 
accidents involving its own workforce or third-party pro-
fessionals. All accidents are treated with the same level 
of seriousness and analyzed to ensure that they do not 
occur again. In 2014, the Company invested R$ 117.9 mil-
lion in workplace safety improvement projects, eliminating 
potentially high-risk scenarios to reduce the chance that 
serious accidents will occur.

Accumulating a 90% decrease from 2002 to 2014, the in-
jury rate both with and without lost time was 1.00 injuries 
per million hours worked for Team Members and Contrac-
tors (1.04 in 2012 and 2013). Even though the goal has yet 
to be reached, results for the year showed progress when 
compared to the previous two years, since the Company 
had already achieved its best track record ever. The goal 
was 0.80, which is considered highly challenging, given 

ON AVERAGE, THE FREQUENCY OF INJURIES WITH AND 
WITHOUT LOST TIME AT BRASKEM IS 1.5 TIMES LOWER 
THAN AVERAGE FOR THE CHEMICAL INDUSTRY IN BRAZIL, 
ACCORDING TO DATA PUBLISHED BY THE BRAZILIAN 
ASSOCIATION OF THE CHEMICAL INDUSTRY (ABIQUIM) 
FOR THE MEMBER CHEMICAL COMPANIES (2013).

that it is below average for the chemical industry in Brazil. 

years. This was the fourth year without any fatal accidents at 
the Company, in line with its continuous zero-fatality goal.

Analyzing the most serious accidents, in which the in-
volved individual required work leave, the evolution was 
even more positive. The lost-time injury frequency rate, 
considering Team Members and contractors per million 
hours-worked, was 0.14, representing a decrease of 64% 
as compared to 2013 and an accumulated decrease from 
2002 to 2014 of approximately 95%. It is a significant 
result, considering that the average rate for the domestic 
chemical industry is 1.81 (Source: ABIQUIM, 2013) and 
the average rate for the global chemical industry is 3.56 
(Source: International Council of Chemical Associations 
– ICCA, 2010). The severity rate of injuries with lost time 
that evaluates the seriousness of accidents based on 
the number of days that the injured person misses work, 
was 10.80 per million hours- worked by Team Members 
and Contractors, representing a 76% improvement as 
compared to 2013 and an accumulated improvement 
from 2002 to 2014 of about 96%. This indicates that, even 
though significant accidents continue to occur, they are 
increasingly less serious. 

Sixty-three percent of the industrial plants did not record 
personal accidents with mandatory leave for more than two 

The reduction in the number of injuries represented an 
avoided cost of approximately R$ 600,000 as compared 
to 2013. The cost avoided with amounts disbursed for 
payment of convictions in health and safety labor law-
suits has already represented approximately R$37 million. 
Besides this, due to the reduced number of work-related 
accidents and occupational diseases at the Company 
between 2012 and 2013, the Brazilian Federal Government 
defined and published Braskem’s new accident preven-
tion factor (FAP), a measure that will generate savings of 
approximately R$ 800,000 in 2015. 

In terms of occupational medicine and health manage-
ment, the Company achieved the record of zero new 
cases of occupational disease among Team Members, 
the result of improvements and awareness raising actions 
focused on disease prevention and the quality of life. 
Braskem invested R$ 15 million in occupational medicine 
and health improvement projects in 2014.

Contents / Social and Environmental Management / HES / Safety

BRASKEM   |   2014 Annual Report   |   104

Injury Frequency Rate

10.07

3.06

8.49

2.45

7.52

2.18

7.01

6.04

5.34

6.53

1.7

4.83

4.85

1.7

3.15

6.13

0.66

5.47

4.93

1.07

3.86

4.63

1.01

3.62

2.02

0.62

1.4

1.16

0.55
0.61

1.04
0.35

0.69

1.04
0.39

0.65

1
0.14

0.86

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

RATE OF INJURIES WITHOUT LOST TIME (PER MILLION HOURS WORKED)

LOST TIME INJURY FREQUENCY RATE - LTIFR (PER MILLION HOURS WORKED)

Contents / Social and Environmental Management / HES / Safety

BRASKEM   |   2014 Annual Report   |   105

Severity rate (Days of work leave due to injury + days debited due to casualty or permanent injury x 1,000,000 / hours worked.)

260.181

268.481

184.191

109.681

77.691

52.71

31.011

50.94

41.171

67.081

44.662

30.791

10.8

2002

2003

2004

2005

2006

2007

2008

2009

20101

20111

20121

20132

2014

1 - The severity rates were recalculated 
for 2010, 2011, and 2012 in compliance 
with national and international technical 
standards (ABNT / NBR – 14280 and 
OSHA, respectively).
2 - The severity rate for 2013 was 
reviewed considering the return of a 
Team Member who was on work leave. 
There is still a Partner on leave due to an 
accident in 2013, which will eventually 
cause a change in this rate.

Contents / Social and Environmental Management / HES / Safety

BRASKEM   |   2014 Annual Report   |   106

LOGISTICS SAFETY

Due to Braskem’s accelerated growth over recent years, 
the risks inherent to logistics activities, which include 
operations at port terminals, warehouses, and ground and 
sea transport, have become more relevant.

In 2014, there was a great focus on improving Health, 
Environmental and Safety management in these activ-
ities, which are mostly carried out by service providers 
and third parties, to ensure they follow the same standard 
of safety training that is offered to chemical industry 
professionals.

To this end, a diagnosis was performed on all of Braskem’s 
logistics operations: the contracted transporters, termi-
nals used and location of the warehouses that receive 
products from the Company. The mapping will serve as 
the basis for organizing and standardizing activities and 
processes that will increase safety for service providers, 
for the Communities in which trucks transporting chemi-
cal products circulate and for Clients. 

2014 HIGHLIGHTS
• Selection of suppliers: the criteria adopted for 
contracting highway transport logistics service include 
the Health, Environment, Safety and Quality Assessment 
System (HESQAS) certification granted by ABIQUIM.  

• Accident prevention: there was a 55% reduction in the 
serious highway injury rate as compared to 2013. 

• Greenhouse gas emissions (Braskem Scope 3): a pilot 
study was initiated with a Logistics supplier, with the 
aim of testing a tool for deciding on the best mode 
of transport, route and equipment from an economic 
perspective and to reduce these emissions. Additionally, 
the Libra Group – one of Braskem’s logistics suppliers 
– was recognized as one of the highlights in the 2014 
CDP Supply Chain for its strategy, risk analysis and 
opportunities associated with climate change and 
greenhouse gas emission management. 

• Emergency simulations: there are annual emergency 
simulations held for the maritime and highway transport 
modes, involving the participation of civil defense, the 
environmental agency, the fire department and others. 

• Social Responsibility along the value chain: continued 
support for the ‘Na Mão Certa’ program designed 
to eradicate the sexual exploitation of children and 
adolescents along Brazilian highways.

Highway injury rate in 2014 
(No. x 10,000/trip volume1)

1.00

0.80

0.20

0.05
0.03
0.02

HAZARDOUS 
PRODUCTS

NON-HAZARDOUS 
PRODUCTS

MODERATE

SERIOUS

1 -During 2014, the first year of monitoring,  the rate includes 
highway transportation of Finished Products, Propylene, PE - 
Raw Material and waste. Other raw materials and data from the 
United States and Europe Business Units will be included at a 
later date.

Number of trips: 59,595 for hazardous products and 405,752 
for non-hazardous products. This volume is an estimate yet to 
be validated.

Contents / Social and Environmental Management / HES / Safety / Logistics Safety

BRASKEM   |   2014 Annual Report   |   107

Process Safety

GRI G4-SO2 | GLOBAL COMPACT – PRINCIPLE 1
The focus on process safety is reflected in the manage-
ment of risks inherent to the processes and the reliability of 
industrial plants. The main mechanisms used include prior 
knowledge of scenarios and establishment of protection 
barriers for mitigating risks. The management system cycle 
closes with the barrier audits, which examine compliance 
with the work to mitigate and prevent risky incidents.

This set of actions allows Team Members to identify the 
main opportunities for improvement related to manage-
ment and the short-, medium- and long-term results. 

The HES teams have worked to strengthen the process 
safety pyramid base, or in other words, the analysis and 
prevention of small risks, together with the definition of 
corrective and preventive actions to minimize the likeli-
hood that an incident of greater proportions will occur. 

In 2014, there were four Tier 1 incidents, and at the base 
of the pyramid, 2,000 ‘small leak search’ incidents were 
recorded, designed to ensure strengthened operational 
discipline. The greater number of pro-active incidents com-
pared with serious incidents indicates the Team Members’ 
commitment to increasingly mitigating the conditions that 
may cause the incidents themselves, with the expectation 
of eliminating the occurrence of these serious incidents. 

TIER 1

TIER 2

TIER 3

TIER 4

TIER 1 – incident  with loss of product containment and 
release above the cut-off point.

TIER 2 – incident with loss of product containment and 
release below the cut-off point.

TIER 3 – incident with small loss of containment or system 
failure that could potentially lead to a process accident.

TIER 4 – deviation of conduct or operational discipline error. 
Pro-active indicator designed to ensure that protective layers and 
operational discipline are intact and reliable.

Contents / Social and Environmental Management / HES / Safety / Process Safety

BRASKEM   |   2014 Annual Report   |   108

In 2014, process safety risk management at the Braskem industrial units recorded the following results.

Process safety indicators (tier 11)

Number of accidents

Injury rate2

Severity rate3

29

0.7

3.24

-86.2%

4

-86.8%

-92.1%

2013

2014

2013

2014

2013

1 - Most serious process accident level, according to the Center for Chemical Process Safety (CCPS)
2 - Number of Tier 1 incidents  multiplied by 1 million and divided by hours worked
3 - Severity of Tier 1 incidents based on the CCPS score, multiplied by 1 million and divided by hours worked

0.09

0.25

2014

Contents / Social and Environmental Management / HES / Safety / Process Safety

BRASKEM   |   2014 Annual Report   |   109

Process safety indicators (tier 21)

Number of Accidents

Injury Rate2

91

-46,2%

-48,5%

2,2

49

1,14

2013

2014

2013

2014

1 - Events of safety processes similar to Tier 1, with loss of primary containment but less significant, that is, with less 
strict criteria, such as: amount of chemical products released into the atmosphere (10% of Tier 1); injury without lost 
time; costs of material losses related to fires/explosions (10% of Tier 1), according to Center for Chemical Process 
Safety (CCPS)
2 - Number of Tier 2 incidents multiplied by 1 million and divided by hours worked

3 - Average of the top six companies in the field of process safety, 
based on the American Chemistry Council (ACC) ranking.

A total of R$ 4.9 million was invested in process safety improvement 
projects, which should help reduce the occurrence of serious inci-
dents. The reduced number of process-related injuries in 2014 rep-
resented an avoided cost of approximately R$ 7.9 million compared 
to 2013. The perspective for 2015 is for continuous improvement, by 
reinforcing discipline in key aspects of process safety, such as change 
management, accident investigation and risk analysis; monitoring 
small leaks and process safety deviations; reinforcement of learning 
and coverage of process-related injuries and incidents. The frequency 
rate goal for Tier 1 incidents for 2015 and for following years, set at 
0.22 per million hours worked, is designed to ensure that Braskem 
remains below the international reference, which is 0.243.

Risk Rating

The average risk rating for Braskem plants improved during 
the 2013-2014 period, due to the efforts associated with 
improving risk management for installations and production 
processes, together with training, internal safety audits 
and Leaders’ direct participation in prevention actions. In 
2014, 100% of the Braskem plants were classified above the 
international ‘standard’ rating.

The Company’s goal was to achieve an average of 90 points, 
with all of the plants classified as ‘above standard’ (the 
second-highest performance level).

Contents / Social and Environmental Management / HES / Safety / Process Safety

BRASKEM   |   2014 Annual Report   |   110

Product safety

GRI G4-PR1 | GRI G4-PR2 | GRI G4-PR3 | GRI G4-PR4
Braskem adopts a series of measures to guarantee the 
safety of its products. These include a rigorous control of 
the documentation issued, safe handling practices and 
measures taken when sending information to Clients.

Impacts on health and safety caused by all of Braskem’s 
products (due to such aspects as flammability, toxicity 
and corrosiveness) are evaluated during every phase 
of the product life cycle. These impacts are managed 
through actions such as the use of process technologies 
that reduce gas emissions, the monitoring of resource 
consumption rates, waste generation and the proper 
treatment and disposal of effluents and waste. Specific 
risk analysis tools are used, with the adoption of the nec-
essary measures for mitigating the risks detected. 

The Brazilian Chemical Product Safety Data Sheet 
(FISPQs) and Braskem’s product labeling are prepared 
pursuant to Brazilian Standards NBR 14725. All of the 
FISPQs for products manufactured and marketed by 
the Company are updated and available online for public 
access at: http://www.braskem.com.br/site.aspx/Prod-
ucts-Usa-Eng1. 

The information recorded in the sheets includes instruc-
tions for product transport, handling and disposal. Inspec-
tion, internal and external auditing, SEMPRE auditing pro-
grams and the respective action plans which were created 
based on diagnoses of the audits are designed to guaran-
tee the implementation of data contained in the sheets. In 
Brazil, in addition to FISPQs, there are internal guidelines 
and procedures which establish the practices to be applied.

No information on outsourcing or component origin is 
included, since no substances with a potentially significant 
socio-environmental impact are used (for example, no 
minerals from conflict zones are used, that is, from regions 
where human rights are disrespected with regard to mining, 
transport or the sale of minerals) and there are no legal re-
quirements concerning the disclosure of such information.

In the United States, the Material Safety Data Sheet 
(MSDS) is used and in Europe, the Safety Data Sheet (SDS) 
is used. Both are items required by the regulatory agency in 
the United States (OSHA) and by the relevant guideline of 
the European Union (REACH), based on the Globally Har-
monized System of Classification and Labeling of Chemi-
cals (GHS), created by the UN.

These sheets were reviewed and evaluated as related to 
international references in 2014, validating their structure 
and content. The Product Stewardship procedure (product 
management together with the Client) was also improved 
through an evaluation of the international requirements 
of the Responsible Care and Global Product Strategy 
(GPS) programs, promoted by the International Council of 
Chemical Associations (ICCA). This procedure establishes 
communication with stakeholders, including Clients, clearly 
defining roles and responsibilities.

In 2014, there were no cases of non-conformity with regu-
lations associated with impacts on health and safety during 
the Braskem product lifecycle, including issues related to 
product sheets and labeling.

Braskem’s participation in the 
National Benzene Commission:

Tripartite body (representatives of Government, 
employers and workers) created by the Federal 
Government to deal with matters related to 
benzene, a dangerous product, in order to 
search for solutions agreed between parties for 
the implementation of the Benzene National 
Agreement, which aims to prevent occupational 
exposure to that substance. The commission 
has visited companies that work with or 
produce benzene, as is the case for Braskem. 
UNIB 1, in Camaçari, was one of the companies 
visited. There were no reported events, while 
improvements to the management system were 
observed.

1 - In order to access the sheets, you must 
choose a product and navigate to the bottom of 
its page, selecting the ‘Safety Sheet’ tab.

Contents / Social and Environmental Management / HES / Safety / Product safety

BRASKEM   |   2014 Annual Report   |   111

Environment

GLOBAL COMPACT - PRINCIPLES 7, 8 AND 9
Environmental management at Braskem integrates the entire operation 
in order to manage risks to ensure business sustainability and promote 
its growth, while respecting environmental assets, through the rational 
use of natural resources and minimizing the impacts of consumption and 
waste disposal.

Besides its own industrial operation processes for the development of 
products and services, Braskem continuously seeks to develop inno-
vative solutions that allow it to generate a lower environmental impact 
during the use of products by its Clients. 

In 2014, Braskem continued to invest and implement initiatives to reduce 
the generation of effluents and waste, and also to cut the use of energy, 
use of water and intensity of greenhouse gas (GHG) emissions. Braskem 
invested R$ 27 million in environmental improvement projects, in addi-
tion to approximately R$ 60 million in products designed to reduce GHGs. 
The Company achieved savings and avoided costs of approximately R$ 
385.8 million in 2014, as the result of process improvement projects with 
impacts on environmental and energy efficiency indicators.

The main results for the year are presented in the 
following pages. Learn more about the relevance of 
each one of the environmental aspects associated 
with business sustainability at:
Braskem / Materiality

Find out more about Braskem’s environmental 
initiatives at:

Braskem / Environment

Water treatment plant in Santo André (SP)

Contents / Social and Environmental Management / HES / Environment

BRASKEM   |   2014 Annual Report   |   112

Waste

GRI G4-EN23
The minimization and correct disposal of waste is part of 
Braskem’s Safety macro- objective, due to the potential 
negative impact on people’s health and the environment. 

Waste generation at Braskem is primarily affected more 
by seasonal and non-seasonal events than by the pro-
duction itself. Some examples of such events include 
shutdowns, both scheduled and unexpected ones. 

Unexpected shutdowns may occur due to power outages 
or some significant accident, for example. Scheduled shut-
downs are designed for maintenance and efficiency im-
provements at the plants and lead to the establishment of 
goals associated with curbing the increase in waste gener-
ation intensity, considering that there has been significant 
growth in the same. During the shutdowns, the equipment 
is opened and cleaned and workers perform construction, 
demolition and organization activities. During these events, 
the teams work to reduce waste generation and generate 
added value for the waste which is generated.

After identifying the types of waste generated, Braskem 
seeks solutions for those that may be reused through 
composting, reuse, recycling or recovery, turning certain 
industrial waste into business opportunities. 

For waste that is not reusable, Braskem ensures its proper 
disposal, complying with local environmental law, con-
sidering the municipal, state and federal spheres, without 
failing to continue evaluating other possibilities for adding 
value to the material. 

Braskem monitors its waste generation using the waste 
generation eco-indicator, which correlates the generation 
with the amount of tradable products manufactured.
The chart on the side shows the historical data for the 
eco-indicator, together with short- and long-term goals. 

In 2014, 36.8 million kg of solid, liquid and viscous waste 
were generated at the Braskem plants - 2.3 kg per ton 
of tradable product produced - a result 4.5% higher than 
that achieved in 2013, but 7.3% better than the goal es-
tablished for the period of 2.48 kg/t. 

The increase, both in terms of generation as well as the goal 
set for 2014 was due to the identification of a plastic waste 
that was being considered a byproduct instead of a waste. 
The continuous evaluation of the operational and corporate 
areas relative to environmental issues allowed Braskem to 
identify the deviation and correct it starting in 2014, when 
this waste began to be included in the indicator. Further-
more, the remediation of the contaminated areas resulted 
in contaminated soil for treatment. Maintenance shut-
downs at three large plants also influenced the indicator. 
Since 2002, however, the generated volume has present-
ed an accumulated reduction of 60%, resulting from an 
intensification of measures focused on preventing waste 
generation, based on the example of reverse logistics.

As the result of investments and improvement actions 
in the area of waste generation, the Company made a 
savings of approximately R$ 53.7 million in 2014.

Waste Generation – Kg/t

5.78

4.52

3.53

3.28

3.41

3.38

3.10

2.67

2.40

2.21

2.28 2.20

2.30

2002  2003  2004  2005  2006  2007  2008  2009  2010  2011  2012  2013  2014

Note: This rate takes into account the generated waste divided by 
the total production of tradable products, excluding finished products 
transferred internally within the Vinyls Units. Waste used as fuel materials 
in boilers or incinerated in Braskem’s plants is not accounted for, as 
the environmental impacts of these materials are different due to the 
external disposal of waste. Such impacts are accounted for in other eco-
indicators of the Company, such as energy intensity or air emissions.

Contents / Social and Environmental Management / HES / Environment / Waste

BRASKEM   |   2014 Annual Report   |   113

ON AVERAGE, BRASKEM’S WASTE GENERATION 
IS 3.2 TIMES LOWER THAN THE BRAZILIAN 
CHEMICAL INDUSTRY AVERAGE, WHICH IS 7.3KG/T 
ACCORDING TO THE DATA PUBLISHED BY ABIQUIM 
FOR ITS MEMBER COMPANIES (2013).

It is important to emphasize that the Company’s current 
waste indicator measures the generation of waste, part 
of which is reused, either through reuse itself, compost-
ing, energy recovery or recycling.

The following chart shows the waste disposal profile 
over the past three years.

Disposal of 
generated waste (%)

15.1

21.7

12.6

55.3

60.6

57.1

29.6

21.1

26.8

2012

2013

2014

REUSE

WASTE

REUSE POTENTIAL

In 2014, 9.9 million kg of waste from Braskem were reused. In major cities, the average annual waste generation per person is 
438 kg1. Therefore, the amount of waste reused is equal to the total annual generation of a city with 22,500 inhabitants. 

1 - Source: World Bank, from the 

report “What a Waste, A Global 

Review of Solid Waste Management”.

Contents / Social and Environmental Management / HES / Environment / Waste

BRASKEM   |   2014 Annual Report   |   114

 
In terms of waste disposal, the 2014 distribution is presented as follows:

Waste disposal1 (1,000 kg)

COMPOSTING

REUSE

RECYCLING

RECOVERY (INCLUDING ENERGY)

INCINERATION

SANITARY/INDUSTRIAL LANDFILL

UNDERGROUND INJECTION OF WASTE

STORAGE ONSITE

OTHERS2

TOTAL

2014

662 

238 

7,930 

5,424 

20,508 

21,493 

7,960 

748 

5  

64,968 

1 - There is no direct correlation between the waste generated (eco-indicator basis) and the disposed waste, 
since a great deal of the waste generated during a one-year period is stored until reaching adequate volume to 
be sent to the chosen disposal site, which may occur in later years.  
2 - Others: autoclave; thermal vacuum demercuration; co-processing of waste in rotating clinker furnaces for 
the manufacture of cement; decontamination of soil by thermal desorption.
3 - These percentages were estimated based on data related to approximately 90% of waste disposed in 2014.

The main destination for hazardous waste 
is incineration, representing more than 
50% of the disposed volume. Industrial 
landfill, recycling and recovery are the 
other most frequent disposal types, 
corresponding to approximately 20% of all 
hazardous waste.

For non-hazardous waste, the main desti-
nations include recycling, landfill and deep 
well injection, accounting for more than 
80% of this type of waste3.

PERSPECTIVES
Braskem is carrying out several studies 
to reduce waste generation and also to 
increase its reuse. In 2014, the Company 
partnered with a supplier that will recover 
organic solvents, which should generate 
an impact already in 2015 by increasing 
the Company’s reuse rate.

The plants also have several initiatives in 
place to reuse the waste generated and 
obtain economic gains. These include:

• sales of exhausted catalysts at 
UNIB 3 ABC with potential gains of 
approximately R$ 7.7 million; 

• sales of exhausted catalysts at UNIB 1 
BA with potential gains of approximately 
R$ 1.1 million; 

• cleaning of the emergency basin at 
UNIB 2 RS using technologies that 
generate less waste and reduce people’s 
exposure, with potential economic gains 
of approximately R$ 300,000; 

• recycling of polypropylene waste at 
UNUSE with real gains of approximately 
R$ 2.5 million. 

The expectation for 2015 is to reduce the 
waste generation rate to 2.2 kg per ton 
produced. The long-term goal is to reach 
1.91 kg per ton produced with a 35% reuse 
of the generated waste. These expecta-
tions include the impacts estimated with 
the entry into operation of the new com-
plex in Mexico, although they may change 
once the real data is collected. 

Contents / Social and Environmental Management / HES / Environment / Waste

BRASKEM   |   2014 Annual Report   |   115

Water: Use and Discharge

GRI G4-EN8 | GRI G4-EN10 | GRI G4-EN22
Aligned with the water efficiency-related 
macro-objective, Braskem is developing 
several different initiatives at the indus-
trial plants designed to reduce water 
use. These include structured programs 
focused on eliminating leaks, awareness 
raising campaigns about water use, both 
within the industrial and administrative 
spheres, industrial cleaning procedure 
improvements and water reuse.

In 2014, savings were estimated at R$ 1.9 
million due to improvements to water use 
and discharge. The Braskem units com-
pleted their operations without restric-
tions due to the water availability and 
discharge in 2014.

WATER USE
Braskem monitors its water use by means 
of an indicator that correlates the water 
consumed with the manufacturing of 
tradable products. This allows the Compa-
ny to analyze the process performance as 
related to water efficiency.

The chart to the side shows the history of 
the water use rate at Braskem, together 
with the short- and long-term goals.

In 2014, 4.16 m3 of water were consumed 
per ton produced - a result that was 5.9% 
better than the goal established for the 
period, of 4.42 m3/t, and 3.3% lower than 
that consumed in 2013. 

In absolute terms, Braskem consumed 
66.7 million m³ of water in 2014, 99.9% 
of which was reserved for its production 
processes. The Brazilian industrial plants 
consumed 62.8 million m3, and the inter-
national plants 3.9 million m3. 

The water use intensity goal embodied 
an estimate increase for 2014 compared 
to 2013 (4.30 m3/t in 2013 as compared 
to the goal of 4.42 m3/t in 2014) due 
primarily to scheduled maintenance 
shutdowns, necessary for guaranteeing 
safe and efficient operation of the plants. 
Since 2002, water use increased by 0.5%, 
which is above average for the Brazilian 
chemical industry (2.76 m3/t for chem-
ical companies associated to ABIQUIM 
in 2013). However, Braskem has a water 
use rate that is significantly lower than 
the average for the international chemical 
industry, which was 25.9 m3/t in 2010 
(Source: ICCA).

Water Use – m³/t

4.14

3.97

3.83

4.25

4.26

4.29

4.5

4.48

4.15

3.83

4.23

4.3

4.16

2002  2003  2004  2005  2006  2007  2008  2009  2010  2011  2012  2013  2014

Note: This rate takes into account the amount of water used for production processes, divided by the total 
production of tradable products, excluding finished products transferred internally within the Vinyls Units.

Contents / Social and Environmental Management / HES / Environment / Water: Use and Discharge

BRASKEM   |   2014 Annual Report   |   116

WATER WITHDRAWAL BY SOURCE
GRI G4-EN8
Water used by Braskem in its processes comes from different sources. In 2014, the water withdrawal by source showed the following profile:

Water withdrawal by source

Water Withdrawal 

Brazil

United States

Germany

Total

Total volume of ground water withdrawal (m3/year)

289,535

Total volume of rainwater directly collected and stored (m3/year)

83,478

Total volume of effluents collected from other organizations (m3/year)

82,882

Total volume of municipal water supplies or others collected (m3/year)

55,846,037

0

0

0

0

0

0

0

0

289,535

83,478

82,882

55,846,037

Total volume of water collected from the surface, including wetlands, 
rivers, lakes and ocean (m3/year)

16,019,561

3,500,352

400,685

19,920,598

Steam purchased from sources outside of the company (t)1

1,604,039

0

0

1,604,039

Total volume of water withdrawal (all sources) (m3/year)2

73,925,531

3,500,352

400,685

77,826,569

Water transferred to other companies (m3/year) 

11,131,902

0

0

11,131,902

Total water use (m3/year)3

62,793,629

3,500,352

400,685

66,694,667

1 - Reported data was considered in tons of steam.
2 - The total withdrawal is the sum of all water brought to the Company’s property originated from various sources 
(surface, underground, rain and public city water supply system) for any use.
3 - Not all water collected by the Company is internally consumed, because Braskem sells part of the water it collects.

Contents / Social and Environmental Management / HES / Environment / Water: Use and Discharge

BRASKEM   |   2014 Annual Report   |   117

WATER REUSE 
GRI G4-EN10
Seeking production processes that are increasingly sus-
tainable and in order to mitigate situations involving reduced 
water availability, Braskem develops actions that prioritize 
water reuse. 

The total reuse rate, which considers rainwater, treated 
household waste and industrial effluents, reached 28% 
in 2014, 4.7% lower than the previous year. Due to reuse, 
approximately 18.7 billion liters were saved from being 
extracted from bodies of water (estuaries, rivers, ground 
water, etc.), equivalent to 7,000 Olympic swimming pools, 
which is enough to meet the consumption needs of ap-
proximately 500,000 people for one year1.

Since 2012, two significant projects have been developed by 
Braskem, with aims of using effluents for industrial reuse:   

• Aquapolo Ambiental: partnership between SABESP (the 
São Paulo municipal water company) and Odebrecht 
Ambiental. The implementation of the industrial reuse 
water project was made possible by Braskem, which is 
consuming 65% of Aquapolo’s capacity, reducing the 
demand for drinking water in the supply of the Capuava 
petrochemical complex in Mauá (SP). Nearly all the 
water used by the Company in this region known for its 
scarcity originates from reuse water.   

• Água Viva: developed through a partnership with Cetrel, 
which operates in the area of effluents and waste at the 
Camaçari Complex (BA), the initiative works to facilitate 
the reuse of storm water runoff and treated effluents. 
The project faced certain difficulties related to the quality 
of the water supplied in 2014, but with the implemented 
improvements, it expects a more reliable future supply. 

1 - BBased on average use of 100 
liters of water per person per day 
established by the World Health 
Organization (WHO).

Besides the difficulties faced by Living Water, the 2014 
reuse rate was impacted by the maintenance shutdown of 
the ABC plants, the biggest contributors to the Braskem 
reuse rate due to Aquapolo.

By 2020, the Company hopes to reach a reuse rate of 
40% through the reuse projects planned for the Mexico 
Complex and others that, due to the reduced availability of 
water in Brazil, have become increasingly more feasible. 

Water Reuse Rate % 
(with relation to the total amount 
consumed by the Company)

29.50

28.10

23.80

2012 

2013 

2014

Note: the reuse portion that is inherent to Braskem’s 
operation was calculated based on the 2013 value, 
considering that this type of reuse is associated with the 
plants’ characteristics. In other words, it is modified due only 
to structural changes affecting them or the startup of new 
plants, which did not occur in 2014. The inherent reuse does 
not consider water recirculation in cooling towers, which is 
not included because it would generate an extremely high 
reuse percentage. 

Contents / Social and Environmental Management / HES / Environment / Water: Use and Discharge

BRASKEM   |   2014 Annual Report   |   118

 
WATER DISCHARGE
In 2014, the Company generated 1.28 m3 of effluents per ton produced, 0.8% above the goal 
established for the period, of 1.27 m3/t, and 4.9% above that reached in 2013. In absolute 
terms, Braskem generated 20.5 million m³ of effluents, of which 76.5% was organic (organic 
+ sanitary) and 23.5% inorganic. The effluent generation and water use indicators are very 
closely related. Due to the same reasons for the estimated increase in water use between 
2013 and 2014 - maintenance shutdowns - the goal for effluent generation also increased. 
Since 2002, however, the generated volume had an accumulated reduction of 34%.

The chart to the side shows the history of the effluent generation indicator at Braskem, 
together with the short- and long-term goals.

1.94

1.74

Generation of Wastewater – m³/t

1.50

1.40

1.44

1.40

1.34

1.28

1.32

1.24

1.28

1.22

1.17

2002  2003  2004  2005  2006  2007  2008  2009  2010  2011  2012  2013  2014

Note: this rate takes into account the total of effluents divided by the total production of tradable 
products, excluding finished products transferred internally within the Vinyls Units. Planned and 
unplanned discharges of effluents include sanitation sewer, since it is impossible to directly measure 
and/or estimate it in most industrial plants.

Contents / Social and Environmental Management / HES / Environment / Water: Use and Discharge

BRASKEM   |   2014 Annual Report   |   119

The following are the main initiatives that positively im-
pacted the results:

CAMAÇARI – BAHIA
• Increase in number of cycles of concentration in cooling 
towers, reduction of carbon furnace and reduction in 
low-pressure steam leaks at UNIB 1;  

• Optimization of the cooling tower draining at PE 1 and 
operational optimization at PE 3; 

ABC – SÃO PAULO
• Partnership with GE Water & Process Technologies, 
which allowed for the application of a new water 
treatment system based on reverse osmosis 
technology, offered through a mobile fleet inside a 
container at the Mauá polypropylene unit (PP 4). 
Through this technology, it will be possible to produce 
water with a low concentration of dissolved salts, and 
the demineralized water polishing process will occur in a 
safer, faster and more reliable manner. 

• Initiative to reduce effluent costs at UNIB 1, which 
allowed for an avoided cost of R$ 9,000/year; 

• Improved use of water from the hydraulic barrier at PE 2, 
generating an avoided cost of R$ 13,500/year. 

TRIUNFO – RIO GRANDE DO SUL
• Reduced use of clarified water for ash transport and 
low temperatures, reducing evaporation in the cooling 
towers at UNIB 2, together with the improved reliability 
of the storm water runoff drainage system and improved 
surface water monitoring management at the plant.

The main factor that may negatively affect Braskem’s 
water efficiency is its operation below full levels, which 
occurred at four plants during the year (PP 4 ABC, PE 6 
RS, PE 7 ABC and PE 8 CUB). 

The other significant occurrences that negatively affected 
results are shown below:

CAMAÇARI - BAHIA
• Power outage (blackout) at UNIB 1 on November 24. 

• The Água Viva project did not operate between April and 
May, reducing consumption of reuse water.

ABC - SÃO PAULO
• Reduced consumption of reuse water in September and 
October due to the maintenance shutdown at UNIB 3, 
Braskem’s largest consumer of reuse water. 

• Shutdowns and an incident and the consequent need 
to inventory the cooling tower at PE 8 CUB after the 
maintenance shutdown. 

TRIUNFO – RIO GRANDE DO SUL
• Operation of grids (types of resin) with above-average 
consumption at PP 2 / PE 5.

Braskem’s discharge of effluents in 2014 was distributed 
among its regions of operation, as indicated in the table 
below. The 2013 information can be viewed in the attach-
ments.

Contents / Social and Environmental Management / HES / Environment / Water: Use and Discharge

BRASKEM   |   2014 Annual Report   |   120

 
 
LOCATION

DESTINATION OF EFFLUENT 

VOLUME OF EFFLUENT 
DISCHARGES 
(M³/YEAR)

BRAZIL

Rio de Janeiro

Coelho Canal

Bahia

CETREL
Treatment Plant

583,370

7,317,796

Effluent discharges

TREATMENT METHOD

BIOCHEMICAL 
OXYGEN DEMAND 
(KG/YEAR)

TOTAL SUSPENDED 
SOLIDS (KG/YEAR)

OTHER SIGNIFICANT 
QUALITY PARAMETERS1
(KG/ YEAR)

Biological

10,859

16,943

Not Informed2

Pre-treatment with oil and water separators and 
biological treatment at CETREL

1.040.618

605.439

Alagoas

Disposal in the ocean

3.947.450

Neutralization / aerobic process (activated sludge)

468.182

46,382

2.47 kg of Hg in CS2; 
10586.27 kg of EDC in PVC 1

Oils and greases 28.68 
t; Iron 1.73 t; Ammonia            
0.68 t; SSD 0.26 t and 
Chlorine 0.27 t

Rio Grande do Sul

Effluent Treatment 
Integrated System of the 
Petrochemical Complex of 
the South Region - SITEL

Ponte Funda Creek

Sanitation sewage

São Paulo

Perequê River

4,498,386

90,984

24,746

291,986

Organic effluent: 1) water and oil separator; 2) Biological process 
with activated sludge in aeration tanks; 3) Decantation; 4) Filtration.           
Finally, the treated effluent is joined with the inorganic matter and 
channeled into stabilization lakes in series for final polishing.

471,564

198,728

O&G – 1.25 mg/l at PE4, 
PP1, PP2, PE6 and at PE5

Sent for external treatment

Physical treatment

Water and oil separator and biodigestor for primary and aeration 
treatment, decantation and filtration.

Not Informed2

0.19

6,184

11,738

0.003

Not Informed2

29

68

Total oils and greases: 4.115 
mg/L

Total oils and greases: 
38.945 mg/L

Tamanduateí River

1,908,163

Water and oil separator, floater, anaerobic biodigestor, neutralization 
and reverse osmosis.

USA

La Porte

Houston Navigation channel

193,508

Primary treatment and chlorination

Marcus Hook

Delaware River via POTW

684,106

Primary and biological treatment and chlorination

Neal

Seadrift

Big Sandy River

Victoria Barge Canal

Oyster Creek

Oyster Creek

GERMANY

Wesseling

Saale River

Schkopau

Rhine River

333,021

304,149

71,294

135,231

69,354

Primary treatment and chlorination

Not informed2

External treatment

External treatment

External treatment

Primary and biological treatment

Not informed2

1 - These figures do not include the CS1, UNIB1, PE1, PE2, PE3, UNIB2, PP4, UNIB3, UNIB 4, PE9, PP5, PP3 plants, units located in Germany and the United States. 
These plants monitor different parameters and the prioritization of these indicators will be defined in 2015.
2 - Plants that did not report the parameters of Biochemical Demand of Oxygen and Total Suspended Solids correspond to 9% of the total volume of Braskem’s effluents.

Contents / Social and Environmental Management / HES / Environment / Water: Use and Discharge

BRASKEM   |   2014 Annual Report   |   121

PERSPECTIVES 
In 2014, Braskem completed its first CDP Water Disclo-
sure1, establishing the baseline to better determine the 
evolution of water resource management. In 2015, this 
analysis will be completed with a water risk assessment 
that will allow the Company to better understand the risks 
to which it is exposed at a local level.

Braskem’s Brazilian plants will tend to reduce their specific 
water use over the upcoming years. However, the goal for 
2019 includes an increase in the intensity of consump-
tion with the entry into operation of the new complex in 
Mexico, set for 2015. This is due to the expectation that 
the water supplied will have high chloride concentrations, 
which will significantly reduce the cooling tower concen-
tration cycles, thereby increasing water use. 

Solutions for  
Water Efficiency

Braskem does not limit itself to improving the water 
footprint of its industrial operations. It also works in 
partnership with its Clients to develop new products 
or new applications that help improve water use 
efficiency among members of society, covering 
a range of different sectors, such as agriculture, 
sanitation, etc. The examples include Black and 
White Mulching, produced in PE and specifically 
designed for citrus crops and a new resin, also made 
from PE, although more durable than the existing 
one, developed for use in water and natural gas 
distribution network pipes, ore slurry transport, oil 
transport, sewage networks and water mains. For 
more information, visit Products.

Between 2011 and October 2014, the Company 
installed approximately 293,500 high-density 
polyethylene (HDPE) cisterns, allowing it to reuse 
rainwater, and it has already benefitted between 1.2 
million and 1.5 million Brazilians who live in regions 
with low- water availability.

Approximately US $40 million were invested in the Mex-
ican project to guarantee solid water efficiency perfor-
mance. One of the results is that the cooling tower will 
have a reuse rate of 65%, which will partially compensate 
the increase in water use. 

The company will continue its strategy of development 
of projects for effluent reuse, especially in areas where it 
is exposed to water shortage, so as to mitigate possible 
supply problems. These projects should also have positive 
impacts on water indicators.

It is important to note that future goals are reviewed and 
established each year, since they depend primarily on esti-
mated production and the maintenance shutdown calendar, 
together with the impact of new acquisitions. The real data 
obtained after the new complex in Mexico begins operating 
may result in some significant changes to the goals.

1 - The CDP Water Disclosure compiles critical data related to water use 
from the world’s largest companies. The purpose is to inform the global 
market about investment risk and commercial opportunities.

Contents / Social and Environmental Management / HES / Environment / Water: Use and Discharge

BRASKEM   |   2014 Annual Report   |   122

Energy and Climate Change

GRI G4-EC2 | GRI G4-EN3 | GRI G4-EN5 | GRI G4-EN6 | GRI G4-EN15 | GRI G4-EN16 | GRI G4-EN17  

GRI G4-EN18 | GRI G4-EN19 | GRI G4-EN20 | GRI G4-EN21 | GLOBAL COMPACT – PRINCIPLE 7

Energy use (GJ/t)

ENERGY
In 2014, 10.74 GJ of energy were con-
sumed per ton produced - a result 0.9% 
higher than the goal established for the 
period, which was 10.64 GJ/t, and 0.7% 
above the 2013 use. When evaluating the 
performance since 2002, however, the 
energy use was reduced by 10%. 

The main challenge related to Braskem’s 
energy use is meeting the legal limits 
for emission at the Company’s thermo-
electric power plants, its main source 
of generation. An equated heat balance 
considers primarily the legal limit of air 
emissions, as well as the cost associated 
with the use of each fuel.

As part of Braskem’s Sustainable Devel-
opment strategy, the Energy Efficiency 
and Climate Change-related macro-ob-
jectives transversally support the search 
for better operational results and the 
development of increasingly sustainable 
products and solutions. 

That is why the Company develops 
different initiatives associated with these 
macro-objectives, aiming to ensure the 
optimization and efficiency of operational 
processes through the improved use of 
resources and fuel, considering the type 
and quantity, as well strategic projects 
over the medium and long term.

In 2014, the Company invested R$ 59 
million in projects to reduce greenhouse 
gas (GHG) emissions. The Company 
estimated savings of R$ 4.5 million due to 
projects and initiatives that resulted in the 
reduction of GHG emissions and R$ 307.6 
million due to energy efficiency projects. 

11.90

11.47

11.12

11.55

11.46

11.47

11.83

11.27

10.65

10.77

10.55

10.67

10.74

2002  2003  2004  2005  2006  2007  2008  2009  2010  2011  2012  2013  2014

Note: this rate takes into account the energy used for production processes, divided by the total production 
of tradable products, excluding finished products transferred internally within the Vinyls. Units.

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   123

Energy use (Gj)

2014

2013

2012

The main events that negatively impacted 
the indicator are described below. 

NON-RENEWABLE ENERGY SOURCES

• Production 3% below predicted. 

• Dirt in the heat exchangers of some of 
the crackers, reducing heat exchange 
efficiency. 

• Chlorine soda plant cell blocks, where 
electrolysis occurs, the base of this 
production process, with consumption 
that was higher than estimated during 
certain months of the year. 

• Anticipation and completion of 
scheduled maintenance shutdowns at 
three plants. 

• Events and deviations that occurred at 
certain industrial plants generating non-
scheduled shutdowns.

The Braskem units completed their op-
erations without restrictions due to the 
energy availability in 2014.

Coal

6,580,073

6,336,223

6,483,423

Direct

Natural gas

24,884,276

16,958,117

23,293,820

Fuel distilled from crude oil

137,331,852

145,071,431

142,120,194

Indirect

Electricity 

Steam

5,945,506

3,194,930

4,168,729

5,521,483

Subtotal non-renewable sources

177,936,638

172,534,500

177,418,920

RENEWABLE ENERGY SOURCES

Direct

Indirect

Ethanol

Biodiesel

Hydrogen

Electricity

512

155,758

80,991

682,110

10,490

879

1,928

669,663

520,709

13,532,438

16,145,415

16,479,988

Subtotal renewable sources

13,769,700

17,880,779

17,447,008

TOTAL

191,706,338

190,415,279

194,865,928

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   124

Note: the percentage of renewable electricity in Brazil remained the same as the 2013 value, since 
the government had not yet disclosed 2014 information at the time this report was concluded.

As for the percentage of non-renewable 
electricity sources acquired, it is important 
to emphasize that, due to the scenario 
marked by reduced water availability in 
Brazil in 2014, there was an increased 
participation of electricity from the ther-
moelectric power plants, which mostly 
consume natural gas.

The SEE Balance® is an evaluation carried 
out by the Eco Space Foundation that 
assesses the impact of a decision on each 
sustainability pillar – social, environmen-
tal and economic. In this case, several 
different fuels were evaluated to be used 
at UNIB 2 RS: coal, BTE oil, BPF oil, natural 
gas and biomass.

There was also verification of a reduction 
in fuel oil distilled from crude oil, and in 
counterpart, an increase in natural gas 
use, a fuel that generates lower green-
house gases emissions.

Learn some of the highlights of the energy 
efficiency initiatives developed by Braskem 
and their respective economic gains.

As can be observed, optimized increase 
of coal use continues to happen. Nev-
ertheless, it is important to emphasize 
that this increase occurs in a controlled 
and planned way, without indicating that 
emission standards are exceeded, since 
an energy matrix takes into consideration 
energy production costs, but above all, 
it complies with legal air emission re-
quirements. The increased use of coal is 
possible due to Company negotiations 
for a higher quality coal supply, guaran-
teeing that emissions continue to meet 
the same standard. Besides this, the 
SEE Balance® study concluded in 2014 
demonstrates that, of all the fuel options 
available in RS, coal is the most sustain-
able for UNIB2 RS, which uses this fuel. 

Energy efficiency initiatives

STANDOUT INITIATIVES

ECONOMIC GAIN 
(R$ MILLION/YEAR)

REDUCTION IN ENERGY 
USE1 (GJ/YEAR)

Improvements to production 
processes (except for furnaces) 
and the sale of electricity2

120,722

4,159,493

Furnace optimization

65,219

Reduction in steam consumption

18,478

Improvements to boilers and 
turbines

12,668

Improvements to cooling systems 1,200

Reduction of losses for flare

4,633

2,011,421

872,348

446,889

39,161

208,706

1 - 82% of the reduction in energy use was estimated based on Braskem’s average unit 
cost of energy (R$/GJ) in 2014.v
2 - It was not possible to discriminate the energy sales value of two of these projects.

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   125

PERSPECTIVES
For the future, the Company estimates an approximate 
6% reduction in its energy intensity by 2019, due to energy 
efficiency projects implemented at existing plants and to 
the entry into operation of the petrochemical complex in 
Mexico, which will have a better energy performance than 
the current average for Braskem plants.

The expectation for a greater potential availability of natural 
gas in Brazil, primarily due to exploration of pre-salt and on-
shore production, will also lead to increased participation of 
this energy raw material. Mainly to replace those oil deriva-
tives which have the greatest impact on the environment. 
Furthermore, the reduced cost of renewable energies, such 
as wind and biomass, can help boost competitiveness of 
the energy matrix and increase the participation of renew-
able sources in Braskem’s energy matrix.

One of the investments made was the acquisition of 
equipment that boosts the efficiency of distillation pro-
cess, increasing the use of naphtha raw material, which 
demands less energy. The basic petrochemicals plant in 
Southern Brazil (UNIB2) was the first unit in the country to 
have the equipment installed, which is used only by three 
other petrochemical units in the world.  With this initiative, 
the plant has obtained some important results, as by the 
4.4 megawatts/hour reduction in energy consumption, 
equal to the average use of approximately 10,000 families 
per hour. The demand for steam was also reduced by 22 
tons/hour, saving 1.6 tons/hour of fuel oil.

There was also a R$ 6 million investment on hydrogen 
recovery at a basic petrochemicals plant in the Brazil-
ian Northeast (UNIB1). Hydrogen, which was previously 
released into the air by a Client and by Braskem, has now 
replaced natural gas consumption in the boilers, helping 
to reduce the GHG emissions of these operations. The 
project will also generate a direct economic return of R$ 5 
million per year. 

In 2014, Braskem worked through the CEBDS’ Technical 
Chamber on Energy and Climate Change to prioritize the 
project “Unlocking financing funds for energy efficiency 
in Brazil: financial and non-financial solutions for market 
agents” for recognizing the key role played by the finan-
cial sector and companies when it comes to developing 
an energy efficiency market in the country. Through this 
study, it sought to identify obstacles that block or hinder 
the business sector’s access to resources available for 
sustainability-related financing, with a focus on energy ef-
ficiency, in addition to propose changes that can minimize 
such difficulties. 

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   126

GREENHOUSE GAS (GHG) EMISSIONS
In line with government policies (regional and national) at locations 
where Braskem operates and with voluntary initiatives - national and 
international - for a low- carbon economy, the Company developed its 
activities aiming to consolidate its results in climate change mitigation 
and adaptation to achieve its objectives for 2020. 

In 2009, the Company published the Braskem Climate Change Man-
ifesto (It is Necessary to Mature to be Green), when it defined the 
objective to reduce emissions intensity (Scope 1 and 2) by 11% for 2012 
and 17% for 2020 as compared to the base year of 2008. In 2012, it 
surpassed the objective established for the period, and in 2014, the 
cumulative reduction was around 13%. 

Working to develop an increasingly sustainable portfolio of products, 
Braskem launched its green plastic in 2010, which promotes capturing 
CO2e. The Company has developed actions designed to strengthen 
the application of this type of plastic. In 2012, it launched the Maxio® 
product line, a portfolio of resins with competitive and environmental 
differentials. Maxio® resin sales recorded a 27% growth compared to 
2012, demonstrating the Clients’ satisfaction with the product. To find 
out more about the Maxio® family and learn the results obtained by 
Braskem Clients with its application, consult  Business Growth, Products.

Due to its light weight and resistant characteristics, plastic has helped 
reduce fossil fuel consumption, and consequently, reduced the emis-
sion of greenhouse gases through solutions that cut down on the 
weight of packaging and automotive vehicles. 

Greenhouse gas (GHG) 
emissions intensity

0.72

0.68

0.64

0.62

0.63

0.63

0.63

2008 

2009 

2010 

2011 

2012 

2013 

2014

Note: this index divides scopes 1 and 2 GHG emissions by the total 
production of tradable products, including finished products transferred 
internally within the Vinyls Units, which are not considered in the rest of 
the Company’s eco-indicators.

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   127

Recognition

• Braskem’s 9th corporate GHG 
emissions inventory for the base 
year 2014 included all categories 
of Scopes 1, 2 and 3 applicable to 
100% of the Company’s operations. 
Conducted based on the GHG 
Protocol methodology and verified 
by KPMG, the inventory earned the 
Gold classification for the fourth 
consecutive year as part of the 
Brazilian GHG Protocol Program, 
designed to encourage corporate 
culture to elaborate and publish GHG 
inventories, giving participants access 
to international quality instruments and 
standards. The program is an initiative 
of the Center for Sustainability Studies 
(GVces) at the School of Business 
Administration of the Getúlio Vargas 
Foundation (FGV-EAESP). 

• For the fourth consecutive year, 
Braskem made the BM&FBovespa 
Carbon Efficiency Index (ICO2), which 
includes stocks from companies that 
participate in the iBrX-50 index and 
have adopted transparent practices 
regarding their GHG emissions. 

• Braskem was recognized by the 
CDP as the best Latin American 
publicly-held corporation in the field 
of carbon management. The CDP is an 
international non-profit organization 
that has gathered a significant volume 
of information on climate change, 
water and forests of the planet, 
considered highly useful for investors’ 
strategic decision agendas and 
political decisions.

DIRECT GHG EMISSIONS - SCOPE 1
GRI G4-EN15
The intensity of the GHG emissions, considering only Scope 1 (Braskem’s direct man-
agement) has decreased over recent years, with a reduction of approximately 14.4% 
compared to the 2008 base rate, reaching 0.564 tCO2e per ton of production. One of the 
factors that have contributed toward this reduction is the progressive increase in the con-
sumption of natural gas, a less intensive fuel in terms of GHG emissions to replace other 
more intensive fuels, such as crude oil distillate.

The increased generation of Braskem Scope 1 GHG emissions – fuel emissions – is found 
at the basic petrochemicals units.  The Company has invested in resources to identify 
initiatives at these units and improve their management, implement and monitor indica-
tors and automate data collection, directing resources toward increasingly more efficient 
emission reduction actions.

GHG emissions – Scope 1 
(tCO₂e/t product)

-14.4%

0.659

0.642

0.577

0.561

0.581

0.578

0.564

2008 

2009 

2010 

2011 

2012 

2013 

2014

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   128

DIRECT GHG EMISSIONS - SCOPE 2
GRI G4-EN16
The composition of the Brazilian energy matrix has undergone some 
modifications over recent years due to water scarcity. The increased 
action of thermoelectric power plants has increased the factor in the 
Brazilian grid, while the international units have kept their factors con-
stant. From 2013 to 2014, the Brazilian grid factor increased approx-
imately 40%, constituting the main cause for an increase in Scope 2 
GHG emissions at Braskem.

The energy optimization projects that Braskem has underway will 
positively impact the Company’s GHG intensity indicator. Because 
it does not directly influence the management of the Brazilian grid, 
Braskem cannot predict the future behavior of the Scope 2 emissions. 
By any means, the Company has intensified its Scope 1 GHG emission 
management year after year and has greater control over these. It has 
also intensified actions in certain Scope 2 categories, over which it has 
direct action or influence.

GHG emissions – Scope 3
Relative  values (tCO₂e/t product)

0.704

0.729

0.683

0.683

2011 

2012 

2013 

2014

GHG emissions –  Scope 2 
(tCO₂e/t product)

0.066

0.063

0.059

0.066

0.052

0.049

0.038

INDIRECT GHG EMISSIONS - SCOPE 3
GRI G4-EN17
In terms of the Scope 3 GHG emissions, the 2014 result presented 
an absolute reduction of 182,000 tCO2e as compared to the previous 
year, even with the approximate 300,000 tCO2e growth, due to an im-
provement in the recording and monitoring of the maritime transport 
emissions in the Brazilian Northeast region.

2008 

2009 

2010 

2011 

2012 

2013 

2014

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   129

Scope 3 GHG emissions per category

Scope 3 (tCO2e)

2012

2013

2014

2014 (%)

Cat 1 - Acquired goods and services

6,088,693

6,279,823

5,616,463

Cat 2 - Capital assets

Cat 3 - Activities relating to fuels and energy

Cat 4 - Upstream transportation

Cat 5 - Waste generated by operations

Cat 6 - Business travel

Cat 7 - Employee commuting (to and from work)

Cat 8 - Operation of rented assets

159,997

494,165

659,512

71,430

8,080

7,285

4,482

98,382

530,280

321,168

44,202

4,699

12,042

2,875

95,832

588,666

309,366

63,076

8,525

10,923

3,605

Cat 9 - Downstream transportation

766,816

292,875

473,080

Cat 10 - Processing of sold products 

2,970,324

3,395,802

3,603,712

Cat 12 - Final disposal of sold products 

Cat 15 – Investments

Total

531,195

237,855

550,794

730

557,653

20,538

11,999,834

11,533,672

11,351,439

-11

-3

11

-4

43

81

-9

25

62

6

1

2713

1

Note: there were no Braskem emissions in the Categories 11, 13 and 14 during the inventoried year, due to the non-existence of emissions 
originating from the final use of sold goods and services (Category 11) – the Braskem product enters the value chain as opposed to going 
to the final consumer. The Company also does not have any goods that are being leased to other entities (Category 13) and did not have 
any franchise operations (Category 14).

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   130

MANAGING INDIRECT EMISSIONS
Braskem develops several different initiatives designed 
to promote the voluntary engagement of its suppliers, 
believing that this helps it achieve more efficient manage-
ment of risks and opportunities along the value chain.

As for indirect emissions, the biggest contributions come 
from the GHG emissions related to the acquisition of goods 
and services (50%), given that this includes emissions re-
lated to fossil-based raw materials and those resulting from 
the processing of sold products (32%). In third place come 
the energy and fuel supply chain emissions (5%).

For this purpose, Braskem develops supplier engagement 
and awareness raising activities, working to encourage 
them to conduct their own GHG emission inventories and 
identifying risks and opportunities in these operations 
with its suppliers. These activities have been conducted 
as part of two initiatives for approximately three years, 
together with CEBDS and the CDP Supply Chain, and 
Braskem has increased its engagement each year, both 
in terms of the number of suppliers, as well as in terms 
of joining and conducting GHG emission inventories. The 
representativeness of these suppliers’ emissions has also 
been growing, as can be seen in the chart to the side. 

Braskem became a member company of CDP Supply 
Chain with a strategic posture, one designed to encourage 
its suppliers to take part in the program, responding to the 
questionnaire with complete information. The Company 
uses the results of the answers from these suppliers 
and the feedback provided to assess the evolution in the 

Braskem Scope 3 emissions covered by 
suppliers engaged in the CDP

9%

0.3%

2012

0.6%

2013

2014

category of GHG emissions and identify opportunities 
for reducing these emissions. Braskem plans to use this 
information to improve the relationship with its suppliers 
and expand the network of companies engaged with sus-
tainability. The professionals responsible for the contracts 
with suppliers play an important role, interacting with 
those companies that are still in the process of introduc-
ing climate change topics into their management.

In 2014, 84% of the responding suppliers already iden-
tified the risks associated with climate change that can 
impact their operations over the short term, highlight-

ing the risks associated with reputation and changes in 
the consumption standard. The suppliers also identified 
opportunities that, after analysis, Braskem evaluates and 
implements together with them. One of the highlights was 
the tests on the system that identifies the best trans-
port mode, route and equipment, based on the available 
options, designed to produce a lower cost and environ-
mental impact for the transport of Braskem products, 
generating gains for all those involved.

As the categories associated with transport represent a 
significant part of Scope 3, Braskem has been develop-
ing actions to manage them. In the area of Team Mem-
bers’ travels, the Company has implemented actions to 
encourage the use of videoconference calls, achieving 
savings of R$ 4.2 million by reducing airline travel/hotel 
stays and maximizing videoconference calls (3,211), with a 
reduction of approximately 1,220 tCO2e. 

The GHG emission indicator is monitored each month and 
has prompted the IT team to create an action program 
that is aligned with the Company’s sustainability strat-
egy. One of the initiatives included in the program is the 
post-consumption of IT equipment, which is donated 
to entities registered with Braskem. They are computer 
re-processing centers that promote digital inclusion and 
the training of low-income youth in situations of social 
vulnerability, offering workshops, courses, training and 
other qualification activities, together with environmental 
awareness raising about electronic device waste. Includ-
ing everything from desktops, to monitors, laptops, print-
ers and others, 1,372 items were donated to entities in 
the Brazilian Northeast in 2014 and 1,892 items to others 
located in the Southern region of the country.

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   131

TOTAL GHG EMISSIONS
Braskem’s total GHG emissions are set out below.

Greenhouse gas emissions

Sources of emission

Emissions (tCO2e)

2014

2013

2012

Direct Emissions (Scope 1)

Combustion emissions

Fugitive emissions

8,617,205

749,701

Waste disposal and wastewater treatment (internal)

17,606

Total Scope 1

9,384,512

Indirect Emissions (Scope 2)

3,571,598

6,177,130

22,293

9,771,021

3,305,001

6,236,106

23,617

9,564,723

Scope 2 Total (energy purchases)

1,088,371

874,146

770,519

Other indirect emissions (Scope 3)

Total Scope 3

11,351,439

11,533,6721

11,999,834

1 - This number was incorrectly stated in the 
equivalent table of the 2013 Annual Report. 
However, the correct figure was available in 
that report in the detailed Scope 3 emissions 
chart.

GRI G4-EN19
To learn about the main initiatives that had a positive impact on Braskem’s greenhouse gas 
emissions in 2014, see items 3.3a and 3.3b of the Company’s CDP Investor available at

CDP

It is necessary to have a free register to access. Data from 2014 will be available by October.

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   132

MANAGEMENT OF RISKS AND OPPORTUNITIES
GRI G4-EC2
Braskem continuosly monitors and manages climate 
change risks and opportunities, both direct, related to 
physical and reputational impacts, as well as indirect, that 
is, that affect Clients, the supply chain and final product 
disposal. The Company controls and monitors the regula-
tory risks associated with climate change in Brazil through 
a team of specialists that follow all municipal, regional 
and national scenarios where the Company maintains 
operations. For the international units, regulatory risk 
monitoring takes place through chemical sector associa-
tions. Water cycle monitoring takes place routinely and is 
directly related to plant operation. 

In order to systematize climate risk management and 
guarantee effective coverage of all the risk scenarios, 
Braskem began implementing the actions described be-
low in 2014, all of which are set to be concluded in 2015. 

• Definition of climate risk scenarios, considering physical, 
regulatory, reputation, supply chain and other risks, in 
addition to creating corresponding action plans. 

• Preparation together with the Brazilian Business Council 
for Sustainable Development (CEBDS) of training on 
climate risk management, aiming to integrate it with 
business risk management. 

• The Company will test a pilot tool for the elaboration of 
a Climate Change Adaptation plan at the Companies for 
the Climate (EPC), a GVces initiative. It is a permanent 
corporate platform, focused on mobilizing, motivating 

and bringing together corporate leaders for the 
management and reduction of greenhouse gas (GHG) 
emissions, management of climate risks and the 
proposal of public policies and positive incentives within 
the context of climate change. Braskem is considering 
researching different scenarios and preparing the 
adaptation plan to include 100% of its operations in Brazil 
and in other countries.

CARBON PRICING
Braskem reinforced its engagement with the low carbon 
economy, in line with its strategy of developing increas-
ingly sustainable solutions, joining two global initiatives 
focused on the low carbon economy, called “Carbon Pric-
ing” and “Business Leadership on Carbon Pricing.” Both 
are initiatives that reinforce the importance of putting a 
price on greenhouse gas emissions. The goal of both  is to 
encourage investments and the manufacturing of prod-
ucts with lower carbon footprints.

Headed by the World Bank, the “Carbon Pricing” initiative 
involves the creation of a system that defines the costs 
for greenhouse gas emissions as a way to limit the rise 
in the global temperature. The other initiative, known as 
the “Business Leadership on Carbon Pricing,” is jointly 
promoted by the UN Global Compact, the World Business 
Council for Sustainable Development, the CDP and The 
Climate Group. Its mission is to bring together companies 
willing to defend public policies that favor the estab-
lishment of criteria for pricing products with low carbon 
emissions. 

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   133

Within the internal sphere, Braskem is conducting a pilot 
project to implement a virtual cost for carbon as part of 
its investment decision-making methodology, as a way 
to anticipate the future regulation associated with this 
impact and also to identify the positive or negative effects 
on the projects.

Despite not being required to maintain carbon credit 
projects, the Company already has four projects with this 
focus currently in the study phase. In line with its strate-
gy of constantly evolving when it comes to its approach 
to climate change, the Company will identify actions to 
identify, record, monitor and follow-up on initiatives that 
promote the capture and reduction of CO2 emissions, 
including with the implementation of a management 
system, consequently converting certain initiatives into 
carbon credit projects.

Braskem is participating in the EPC’s (Businesses for 
Climate Platform) Emission Trading System Simulation, 
which offers companies a constructive experience in the 
carbon market. 

PERSPECTIVES
In order to advance its environmental mitigation strategy, 
Braskem will continue identifying and implementing inter-
nal initiatives that make its operations more sustainable, 
and also continue to develop and innovate with products 
that have a smaller environmental footprint. The internal 
initiatives are aligned with the climate risk management 
process and the implementation of the adaptation plan, 
and seek to integrate business risk management across 
all of the Company’s units.

Also noteworthy are the actions designed to engage 
suppliers and Clients in the effort to reduce GHG Scope 3 
emissions, considering that this scope has been inven-
toried and monitored for nearly four years. Braskem has 
developed actions to reduce these indirect emissions, 
improving the carbon footprint of its products and the 
entire value chain.

When it begins operating, the Braskem-Idesa petro-
chemical complex in Mexico will contribute positively 
to GHG emissions matter, given that it will employ best 
available technology and practices.

In 2014, the EPC (Businesses for Climate Platform) 
carried out a simulation of its Emissions Trading 
System with a group of 20 companies, aiming to 
engage Brazilian companies in the debate on cap and 
trade as a mechanism for collective reduction of GHG 
emissions, and to develop proposals to the Brazilian 
Government on its use. The rules and parameters 
were based on the main emissions trading systems 
operating worldwide. For the simulation completed 
in 2014, a cap was established aiming for a 10% 
reduction on prior year of the total emissions of 
the participating companies. By trading emissions 
permits (allowances and offsets), the companies met 
the cap. 

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   134

OTHER AIR EMISSIONS
GRI G4-EN20 | GRI G4-EN21
In addition to GHG emissions, Braskem also manages 
other air emissions it is responsible for, such as substanc-
es that deplete the ozone layer, and local pollutants (NOx, 
SOx, etc). Since they can potentially affect the local com-
munity’s health, these substances are strictly regulated 
by means of operational licenses for plants with a poten-
tial impact. The limits are established so as to make sure 
the population will not be affected. Braskem has strict 
operational controls to ensure these limits are respected. 
There are no long-term targets for these emissions, as 
it is understood that when reductions are necessary to 
keep them at a safe level, they are defined in the renewal 
process of operational licenses of each plant, which takes 
place periodically.

Emissions of 
ozone-depleting substances

Substance

2014 (t)

2013 (t)

HCFC 22

HCFC 141b

48.3

0.3

175.7

4.8

Emissions of NOx, SOx and other 
significant air emissions

Substance1

2014 (t)

2013 (t)

2012 (t)

NOx

SOx

11,421

12,157

8,756

11,509

6,582

5,880

Braskem is replacing substances that deplete the ozone 
layer with substances that are not included in Montreal 
Protocol lists.

Particulate matter

1,225

1,547

1,088

Volatile organic 
compounds

3,881

2,707

1,756

Carbon monoxide

3,514

3,412

2,076

Total hydrocarbons

2,676

2,696

5,045

Toxic air pollutants

97

549

Others

425

0

142

0

The main sources of particulate matter and sulfur diox-
ide emissions from Braskem are the boilers where coal 
is burned to generate energy. The Company’s current 
limiting principle for coal use is the concentration of sulfur 
in the fuel, responsible for forming the sulfur oxides 
(SOx). The Company has used coal without exceeding 
its emission limit for this pollutant. Despite the increase 
in the emissions of SOx, the air quality standards in the 
region where Braskem uses the fuel are satisfactory. The 
coal purchased has a lower ash concentration, which also 
explains the reduction in particulate matter emissions.

1 -  These data include air emissions from stationary sources. Fugitive 
emissions of UNIB1 process lines and hydrocarbon fugitive emissions of 
UNIB2, which are managed in accordance with requirements of operational 
licenses of each plant, are not consolidated at a corporate level. 

Contents / Social and Environmental Management / HES / Environment / Energy and Climate Change

BRASKEM   |   2014 Annual Report   |   135

Investments and expenses with environmental protection

Social and 
environmental 
protection

GRI G4-EN31
To control potential environmental impacts, Braskem has 
a management system designed to comply with all per-
tinent laws for air emissions, industrial effluent and solid 
waste. Furthermore, the Company conducts semi-annual 
ground water, surface water, sediment, air emission and 
air quality and fauna and flora monitoring activities at the 
environmental stations adjacent to the complexes in Rio 
Grande do Sul, Alagoas and Bahia.

Environmental liabilities are treated using specific invest-
ments provided by the plants. Braskem works intensively 
to prevent any environmental damage from occurring.

Investments 
in the environment
R$ 86.1 million

Effluents treatment 
and waste disposal
R$ 105.133 million

Emissions treatment
R$ 9.515 million

Environmental licenses
R$ 0.526 million

Depreciation and expenses with 
maintenance and operation, including 
materials, services and expenses 
with personnel for this purpose1
R$ 46 million

Other environmental 
management costs2
R$ 48.751 million

Environmental liabilities 
(total cleaning costs, including those 
related to spill remediation actions)
R$ 50.375 million

1 - Depreciation was estimated based on values from previous years.

2 - Other environmental management costs include: underground water 
management, environmental risk management, and administrative water and energy.

Contents / Social and Environmental Management / HES / Environment / Social and  environmental protection

BRASKEM   |   2014 Annual Report   |   136

 
OPERATIONS’ IMPACT 
ON LOCAL COMMUNITIES
GRI G4-SO2
The main potential impacts on the Com-
munities located near the industrial units 
are linked to the consumption of natural re-
sources, generation of effluent and waste, 
air emissions and the transport and use of 
the final product. Within the local sphere, 
the Company has a pro-active monitoring 
program to guarantee compliance with 
legal requirements, remaining within the 
limits established in its environmental 
operating permits. All potentially impact-
ed natural resources, such as air, water 
(surface and underground) and soil, are 
monitored. Deviations found during any of 
the monitoring result in immediate actions.

One situation common to all produc-
tion plants is the operation of flares, an 
important safety device, used as a last line 
of defense for the emergency release of 
gases at the industrial units. Their func-
tion is to thermally destroy, in a safe and 
controlled way, any gases generated in 
the production process during emergency 
situations, preventing their release direct-

ly into the atmosphere or their reaching 
nearby persons or equipment. As a result 
of the burning, however, certain prod-
ucts, such as carbon monoxide, hydrogen 
or particulate matter, may be formed, 
depending on the control of the process 
and the load placed on the equipment. Ac-
cordingly, the flame may appear visually 
high and may release black smoke.

In all, 29 of the 36 Braskem units have a 
green belt – a green area around them 
with plants that offer yet another level of 
protection, preventing people from com-
ing close and reducing the exposure to 
risks. The green belt also protects species 
of the local fauna and flora and traps par-
ticulate matter from the industry, helping 
to improve air quality.

In 2014, no relevant impacts were recorded 
in Communities neighboring the Braskem 
operations resulting from industrial activi-
ties or transport of chemical products.

Contents / Social and Environmental Management / HES / Environment / Social and  environmental protection

BRASKEM   |   2014 Annual Report   |   137

Communities

GRI G4-2 | GRI G4-SO1 | GRI G4-EC7 | GRI G4-EC8 | GRI G4-EN28
Braskem’s business philosophy is focused on enhancing 
the capacity of human beings through education and 
work, based on the premises of a willingness to serve, 
desire and capacity to evolve and the need to surpass 
results. The scope of action extends beyond the limits of 
the Company to include the Communities neighboring its 
industrial operations. 

In 2014, the Company developed a new strategy for its 
social activities, defining two social causes: To drive hu-
man development and promote social and environmental 
development through chemicals and plastics, used as the 
basis for organizing projects in Brazil as indicated in the 
following infographic.

Contents / Social and Environmental Management / HES / Environment / Social and  environmental protection

BRASKEM   |   2014 Annual Report   |   138

S
E
S
U
A
C

S
M
A
R
G
O
R
P

I

N
O
T
A
R
E
P
O
F
O
S
E
N
L

I

COMMUNITIES 
OF INTEREST

In Communities with a strong 
influence on Braskem's 
reputation, the cultural 
promotion programs aim to 
enhance critical thinking by 
means of lectures, theatrical 
events and performing arts 
training courses. 

CULTURE

Braskem Theater Award; 
Braskem on Stage Award; 
Frontiers of Thought.

TO DRIVE HUMAN DEVELOPMENT

Designed to encourage personal growth, mostly 
through projects with support from tax incentives.

TO PROMOTE SOCIAL AND ENVIRONMENTAL 
DEVELOPMENT THROUGH CHEMICALS AND PLASTICS

Designed to strengthen the connection between Braskem's business and 
society, by demonstrating the social and environmental contributions of 
the Company's main products throughout their life cycles.

NEIGHBORING 
COMMUNITIES

In the communities around 
Braskem's plants, programs 
seek to contribute to the 
development of local residents 
through cultural, athletics, 
environmental and 
professional training activities. 

CHEMICAL AND 
PLASTIC VALUE CHAIN

Programs that cover 
consumption and 
post-consumption of plastic 
products, that is, from 
purchase, use and responsible 
disposal up to recycling.

CHEMICALS AND 
PLASTICS AS A SOLUTION

Programs that seek to 
encourage the development 
and implementation of new 
solutions based on chemicals 
and plastics that affect 
people's daily routines, making 
real change and providing 
solutions to urgent societal 
problems. 

INNOVATIVE SOLUTIONS

Initiative to be developed, 
focusing on new ideas.

SPORTS

Braskem Esportes

CULTURE

Neojibá Plastic Orchestra

PROFESSIONAL AND 
HUMAN EDUCATION

Braskem Environmental 
Stations; Fábrica de Florestas 
project; Lagoa Viva Institute; 
‘ser + realizador’ program

CONSUMPTION

Edukatu

POST-CONSUMPTION

MAJOR SOLUTIONS

‘ser + realizador’

Initiative to be developed, 
focusing on the large-scale 
implementation of existing 
solutions.

This framework currently applies to the social 
projects carried out in Brazil only.

Contents / Social and Environmental Management / Communities

BRASKEM   |   2014 Annual Report   |   139

 
 
Investment 

GRI G4-EC7
In 2014, Braskem and its Team Members invested R$ 23.5 million 
in social projects globally. A total of R$ 21.3 million were invested 
in social and environmental, cultural and athletics projects in Brazil, 
divided across three fronts: 

• Corporate Community Investment (CCI): R$ 6.2 million; 

• Sponsorship programs with support from tax incentives (public 
interest projects): R$ 7.4 million in tax incentives, together with a 
R$ 1.2-million1  counterpart payment made with direct funds;  

indirectly, another 285,000. These actions include the support 
for the (1) Presidente Tancredo Neves Rural Family Home and the 
Bahia Southern Lowlands Waters Family Home, which benefitted 
some 130 students during the school year through the Technical 
Professional Education courses integrated with High Schools in 
Agriculture and Qualification Course in Aquaculture; (2) the Youth 
House High School, which benefitted over 900 children, youth 
and adults who enrolled during the school year; and (3) the Land 
Conservation Organization, which closed 2014 with 6,500 acres of 
conserved area, 500 families trained and 60 water sources either 
conserved or recovered. 

• Odebrecht Foundation: R$ 7 million. 

In the United States, philanthropic donations of approximately 
US$ 64,0002 were made to 20 institutions, and in Mexico, a total 
of MX $5 million3 were invested in production projects (learn more 
at Braskem Idesa).

In addition to the direct investment made by Braskem, the CCI proj-
ects in Brazil raised more than R$ 9 million in 2014, from several dif-
ferent partners, including AMBEV, Bunge, Gerdau, Porto Alegre Local 
Government and the Brazilian Support Service for Micro and Small 
Companies (SEBRAE), benefitting approximately 100,000 people.

Through the Odebrecht Foundation, the Company supports the 
Program for Development and Growth Integrated with Sustain-
ability of the Bahia Southern Lowlands Environmental Protection 
Area Mosaic (PDCIS). This program is designed to transform a 
rural area with extensive environmental assets into a prosperous, 
dynamic and sustainable region by helping rural youth get estab-
lished there through social and production inclusion initiatives. 

The Company developed actions involving 350 Communities 
from the region, directly benefiting more than 36,000 people and 

Braskem Team Members also support the foundation through 
the Tribute to the Future Program, which collected more than R$ 
1.2 million in donations. The program is based on income tax-de-
ductible contributions to social projects implemented by the 
institutions that are part of the PDCIS Governance Compact and 
which contribute toward the social transformation of children and 
adolescents, based on Brazil’s Child and Adolescent Statute, Law 
8.069/90.  The contributions were made by 924 Team Members 
and nine partner companies. 

1 - Of these direct funds of R$ 1.2 million, R$ 500,000 refer to  investments 
already accounted for in the total value of CCI.  
2 - Equivalent to R$ 0.15 milion, calculated by using annual exchange rates average 
of R$2.3547 for US$1. Source: Note 2.2c, Financial Statements - 2014, Braskem.
3 - Equivalent to R$ 0.88 million, calculated by using annual exchange rates 
average of MX$13,3113 and R$2.3547 for US$1, respectively. Source: Note 2.2c, 
Financial Statements - 2014, Braskem.

To learn more about the Foundation’s projects, visit the website 

Odebrecht Foundation

Contents / Social and Environmental Management / Communities / Investment

BRASKEM   |   2014 Annual Report   |   140

Projects

GRI G4-EN28
The following are some of the highlights from the 
Corporate Community Investments supported by 
Braskem in 2014: 

‘SER + REALIZADOR’
Through investments in equipment and infrastructure at 
the participating screening units, training and personalized 
consulting, ‘ser + realizador’’ works to promote the social 
and economic insertion of recyclable material laborers as 
entrepreneurs. In this way, it can help drive human devel-
opment and contribute with efficient post-consumption 
waste management in the regions of São Paulo, Rio de 
Janeiro, Alagoas, Bahia, and Rio Grande do Sul. 

The work developed with recyclable material cooper-
atives is designed to establish a sustainable business 
model focused on boosting the productivity and income 
of the cooperative members, in addition to mobilizing net-
work operations and promoting environmental education 
actions.

Braskem also supports the Porto Alegre and Salvador 
local governments for the development and implementa-
tion of a municipal strategy for post-consumption waste 
management, expanding its operations in this field. 

Coordinated by the Company, the program became a 
business collaboration initiative (Braskem, Ambev, Bunge, 
Gerdau and SEBRAE), recognized with the Odebrecht 
Excellence Awards (2nd place in the Community Relations 
category) and also the Getúlio Vargas Foundation, which 
selected ‘ser + realizador’ project as a “Reference of Suc-
cess” in Local Development Innovation. 

Perspectives

In 2015, the ‘ser + realizador’ project will be 
strengthened as a business collaboration initiative 
through the establishment of new partnerships and 
expansion of its operations into other municipalities. 
With such an expansion, a higher number of 
recyclable material laborers will receive advisory 
services, allowing them to increase their income 
above the annual inflation rate.

In 2014, the initiative expanded its operations into 14 new 
municipalities with 54 cooperatives / associations and 
2,132 benefitted recyclable material workers or cooper-
ative member. Two of these cooperatives received new 
screening warehouses and 21 received free advisory (with 
support of consulting firms and monthly monitoring) and 
guaranteed the delivery of approximately 8,500 tons of 
waste for recycling (approximately 23% of this total refers 
to plastic waste). 

In the area of human development, 710 recyclable material 
workers or cooperative members were trained for a new 
professional activity (always with monthly monitoring af-
ter they begin working) or for work at a screening center. 
At the cooperatives, the preference is for practical con-
sulting, given that 78% of the cooperative members who 
received advisory each month increased their income 
above inflation for the year. Beside this, more than 5,000 
people engaged on the importance of recycling. 
The integration between the state, civil society and pri-
vate sector is crucial for the success of the initiative and 
allowed for an investment of more than R$ 7.7 million in 
other organizations. 

Contents / Social and Environmental Management / Communities / Projects

BRASKEM   |   2014 Annual Report   |   141

Bahia: 
AWARDED RECYCLING
Braskem and AMBEV held “Awarded 
Recycling” to celebrate International 
Recycling Day, with the support of the 
Salvador local government Sustainable 
City Department. The action included an 
exchange station at Parque da Cidade, in 
Salvador, where participants received a 
2-liter Guaraná Antártica soft drink for 
each 15 plastic containers delivered. At 
the end of a three-day period, organizers 
collected approximately 70,000 plastic 
packaging items (461% above the estab-
lished goal) and, as a reward, the city of 
Salvador gained a new Voluntary Deliv-
ery Point (PEV), which is open to receive 
recyclable materials 24 hours per day. 

The solid waste and used cooking oil 
delivered to the PEV will be collected and 
sold for recycling by Canore, a cooperative 
supported by the ‘ser + realizador’ project 
which receives technical advisory from 
the Support Service for Micro and Small 
Companies (SEBRAE). It is expected that 
the space will receive 200 tons of materi-
als during its first year of operations. 

Rio Grande do Sul: 
COOPERATIVE SUPPORTING COOPERATIVE
Braskem established a partnership with the company 
AMBEV to promote operations in the cooperative net-
work in the region of Vale dos Sinos. The Cooperativa Dois 
Irmãos, cooperative supported by Braskem since 2010, is 
one of the highlights of ‘ser + realizador’, and accordingly, 
became a support point for the development of another 
two cooperatives. 

Since 2014, the most experienced cooperative members 
have been orienting the screening activity. Result of the 
action: improved earnings, both for Cooperativa Dois 
Irmãos (14%) as well as for the other two supported by it 
(24% and 5%).

With the acquisition of a binder machine to transform PP 
and PE packaging into flakes, donated by AMBEV, Cooper-
ativa Dois Irmãos gained more production capacity through 
the purchase of bales from cooperatives of other mu-
nicipalities, with permission of the local government. The 
agreement includes the purchase of these materials for 
prices higher than those practiced in the market, since the 
less developed cooperatives do not have sufficient cash 
flow to wait for the processing of the material and its sale.  

In 2015, one of the lower production capacity binder ma-
chines that Cooperativa Dois Irmãos no longer needs will 
be remodeled and sent to another cooperative from the 
network, together with other mechanical recycling equip-
ment. Technical advisory and training will also be offered 
for the use of equipment and maintenance. 

Contents / Social and Environmental Management / Communities / Projects

BRASKEM   |   2014 Annual Report   |   142

TODOS SOMOS PORTO ALEGRE
Since 2010, Braskem has supported the 
Porto Alegre Local Government together 
with Cooperativa  Mãos Verdes to develop 
the Todos Somos Porto Alegre Program. 
The program was designed and imple-
mented to meet social demands created 
by Law 10.531, which prohibits circulation 
of human and animal-drawn vehicles in 
the city until 2016.  

This initiative is designed to promote the 
social inclusion of 1,200 wagon builders 
and 600 recyclable material laborers from 
the Screening Units and should impact 
a total of 5,400 people (participants and 
their families). To achieve this goal, the 
private sector, civil society and the gov-
ernment joined forces. 

Somos Todos Porto Alegre begins with an 
interview conducted by social educators 
to identify the needs of the participants 
and their families. Issues falling outside 
the program scope, such as housing, are 
sent to the appropriate government sec-
tors. Once they join, the beneficiaries are 
compensated (a single time) for turning 
in their wagons and draft animals, which 
are sent for treatment and adoption. They 
are then offered training, scholarships and 
professional referrals based on the skills 
and aspirations of each one, continuing 
with the monitoring by social educators 
during the course of the program. Those 
who want to continue recycling receive 
specialized training. The Screening Units 
where the cooperatives operate are 
undergoing a physical and administrative 
restructuring process. Another focus 
of Somos Todos Porto Alegre is envi-
ronmental education, designed to raise 
awareness of the Porto Alegre society 
about the importance of recycling. 

With this set of actions, the expectation 
for the end of the program is to improve 
the recyclable waste reuse rate in the 
municipality from 18% to 45%. 

In 2014, 303 beneficiaries completed the 
qualification courses offered and 73 are 
yet in formation. Eleven Screening Units 
are yet being restructured and received 
more than R$ 350,000 for emergency 
improvements, and another was recently 
built to receive a new group, formed only 
by recyclable material laborers. 

In the program’s environmental edu-
cation line of work, 255 teachers and 
students participated in the ‘Camin-
hos da Reciclagem’ project, designed 
to produce knowledge about recycling 
production chain and the benefits it 
generates for society in the economic, 
social and environmental spheres. The 
future environmental awareness raising 
actions of Somos Todos Porto Alegre will 
address correct solid waste separation 
and disposal methods, guaranteeing that 
the recycling warehouses receive better 
quality material. These initiatives will help 
Porto Alegre become a city of reference 
in terms of economic inclusion and social 
and environmental protection.

Contents / Social and Environmental Management / Communities / Projects

BRASKEM   |   2014 Annual Report   |   143

EDUKATU
Edukatu is the first Brazilian Online Learning Network that 
encourages the exchange of knowledge and practices 
about conscious consumption and sustainability among 
elementary school teachers and students in the country. 
This initiative helps consumers become more conscious 
and informed about the positive and negative impacts re-
sulting from consumption, allowing them to opt for more 
responsible purchases, uses and disposal. 

On the network website, www.edukatu.org.br (avail-
able only in Portuguese), there are learning circuits for 
students, and exclusive content (videos, articles, lesson 
plans, activities and games), together with a virtual com-
munity for students from different schools to exchange 
ideas. Edukatu is promoted by the Akatu Institute, togeth-
er with Braskem. Among those that support the initiative 
are the company Cargill, Brazilian Ministry of Education 
and Ministry of the Environment. 

Perspectives

The goal for 2015 is to double the number of Edukatu 
participants, engaging more teachers and students 
through learning and mobilization efforts, with posi-
tive impacts on society. Braskem has supported the 
development, dissemination and expansion of Edu-
katu’s reach, making conscientious consumption and 
sustainability permanent topics covered by Brazilian 
school teachers.

In full operation for slightly over one year, Edukatu is 
already part of the educational policy plan that orients 
the work of teachers in Salvador (BA) and it has estab-
lished partnerships with the Department of Education of 
Vila Velha (ES) and Department of Education of Roraima 
(RR), where it offered training workshops for the use of 
the platform as an educational resource by local teachers, 
including indigenous teachers. 

At the end of 2014, Edukatu had approximately 9,000 par-
ticipants from 1,461 schools in 27 Brazilian states and from 
464 universities, NGOs and Municipal Departments. Of 
these participants, over 2,900 became directly involved 
with intervention projects in their school communities, 
mobilizing over 18,000 people to adopt conscientious 
consumption (learn more about the 25 de Julho Municipal 
Elementary School initiative in Campo Bom/RS, at  
http://edukatu.org.br/cats/5/posts/1151 available only 
in Portuguese). Also in 2014, the initiative launched two 
mobilization campaigns and a new learning circuit focused 
on healthy eating.

Edukatu was highlighted due to its innovative character 
and was presented as a structuring project in the sus-
tainability area in the guide “Design Thinking for Educa-
tors” and at the Open Education, Technology and Society 
International Seminar.

Contents / Social and Environmental Management / Communities / Projects

BRASKEM   |   2014 Annual Report   |   144

Network expansion 
After several different practical experiences, Edukatu 
refined its strategy to increase the number of participants. 
During the first half of 2014, the average growth rate for 
the total number of candidates was 15% per month. During 
the second half of the year, this rate increased to 37%. The 
same trend is true for the majority of the project indica-
tors. The implemented changes include:  

• Focus on teachers 
Given the strategic role that teachers play when it 
comes to the school community’s effective engagement 
with Edukatu, one of the priorities defined was their 
mobilization and training to use this educational tool. 
Furthermore, the teachers’ mobilization effort was 
recognized with multi-thematic awards (culture, 
sustainable development and technology) of their interest.  

• Mobilization of regional presence  
With an aim to accelerate the process to engage interest-
ed professionals, the developed partnerships (Lagoa Viva 
Institute in Alagoas and a consulting firm in Bahia, rec-

ommended by the Municipal Department of Education) 
for on-site mobilization and training. These partnerships 
included visits to schools and workshops in two regions 
of interest for the project - Bahia and Alagoas. . 

Furthermore, in São Paulo, the Edukatu team itself began 
an on-site visitation program to the schools of three Re-
gional Education Boards (DRE) in the municipality (DRE 
Campo Limpo, DRE Capela do Socorro and DRE Jaçanã / 
Tremembé). These visits are part of a pilot implementa-
tion of the project, previously agreed upon with the Mu-
nicipal Department of Education with aims of officially 
establishing a partnership with the institution. 

• “Gamification” of the platform  
With an eye to habits and preferences of children and 
youth, Edukatu changed its online environment in 2014 
to make it fully interactive, encouraging users to meet 
their goal using a game logic. For this purpose, it used 
resources such as the awarding of medals to highlight 
participants based on the challenges they beat, fos-
tering healthy and educational competition among 
elementary school students. This made the network 
more fun, consequently increasing the engagement of 
its users as well. 

Contents / Social and Environmental Management / Communities / Projects

BRASKEM   |   2014 Annual Report   |   145

 
FÁBRICA DE FLORESTAS INSTITUTE
The Fábrica de Florestas Institute (IFF) helps build so-
cially-environmentally responsible Communities by 
expanding, recovering and maintaining green areas with 
integrated environmental education. The organization is 
maintained by Braskem,  CETREL -Odebrecht Ambiental 
and the Camaçari Industrial Development Committee 
(COFIC). With the encouragement of Braskem, the insti-
tute began operating on a national level and is present in 
Camaçari/BA, the Sauípe Ecopark/BA, Santo André/SP, 
Paulínia/SP and Duque de Caxias/RJ. 

The work is developed together with the Community, 
which is trained to collect seeds, produce and plant native 
seedlings and also maintain the planted areas. This in-
volvement has contributed toward a significant increase in 
the conservation of planted areas, given that the Commu-
nity itself has begun protecting them.

Also focused on conservation, IFF develops the Envi-
ronmental Education Program, which offers training to 
teachers and guided tours to its School Nurseries, free 
of charge for public school students. During these tours, 
those professionals responsible for the nurseries and 
the forest engineers who work there explain the forest 
formation process, its benefits and how each person can 
help preserve the environment.

In 2014, more than 165,000 seedlings were produced  and, 
of these, 83,000 reached the ideal stage for planting and 
were planted and monitored. One of the areas recovered 
includes two water sources in Paulínia (SP), which should 
help mitigate the scenario of drought stress in the region. 
From a financial perspective, the institute has been able 

to balance its production and planting activities in Ba-
hia, where the 3rd Braskem Environmental Station was 
inaugurated with the participation of environmentalist and 
oceanographer Jean-Michel Cousteau, at the Sauípe Eco-
park, which adopted the title of “Atlantic Forest Biosphere 
Reserve” granted by UNESCO. 

The space has 750m² of built-up area using plastic 
solutions, distributed into three modules dedicated 
to promoting environmental education. Using a fun 
approach, it presents topics such as the plastic lifecycle, 
water, energy, waste and forests. The new Environmental 
Station leveraged the national result of 17,000 people who 
visited the environmental education spaces and were 
impacted by the awareness raising efforts (54% more 
than recorded in 2013). 

In addition to this, 883 people were trained. Part of the train-
ing took place through seminars held in partnership with the 
Santo André (SP) and Paulínia (SP) local governments, which 
contracted well-known specialists and public managers to 
discuss topics of great local relevance, such as the water 
crisis faced by the state and sustainable cities. 

Rio de Janeiro
Rural workers from the Terra Prometida settlement, 
located between the Rio de Janeiro municipalities of Nova 
Iguaçu and Duque de Caxias, are receiving açai palm berry 
seedlings (seeds were donated by the State Environmental 
Institute (INEA) and Atlantic Forest species from the Fábri-
ca de Florestas Institute to plant as part of a consortium 
agreement on the terrains donated by the Rio de Janeiro 
State Institute of Lands and Cartography. The planted 
seedlings will be maintained by the settlers themselves, 

and their fruits will serve as a source of both income and 
food. The planted and maintained area will also help recover 
the Iguaçu River riparian buffer zone and the forest that 
lines the Bandeira Channel.

1 The produced seedlings include plants still in 
the maturing stage for planting.

Perspectives

Expectations for 2015 are to maintain the 
production, planning and maintenance volume 
of degraded areas, which will be adjusted based 
on local demand, with special attention given to 
the riparian buffer zone located near the water 
sources and to water preservation, an initiative 
that will deserve special effort.

Over the long term, the institution hopes to 
achieve a financial balance of its production, 
planting and maintenance activities in Brazil’s 
Southeastern region. For this purpose, one of the 
strategies is to help companies meet their legal 
reforestation commitments, similarly to what has 
already happened in Bahia.

Contents / Social and Environmental Management / Communities / Projects

BRASKEM   |   2014 Annual Report   |   146

 
 
HIGHLIGHTS OF LOCAL 
INITIATIVES IN BRAZIL IN 2014
Neojibá Plastic Orchestra (Bahia):  the project aims to develop and 
disseminate an innovative social technology: the creation of sympho-
ny string instruments using PVC plastic. The initiative also trains Bahia 
youth in the trade of lutherie (handmade production of musical string 
instruments), promoting social-production inclusion through music. 
In 2014, 46 instruments were made, six youth were trained and 2,100 
people watched the performances of the Neojibá Plastic Orchestra, 
which consists of 18 musicians.

Strengthening of the Performing Arts (Bahia):  platform focused 
on the promotion of culture and art, whose main attraction is the 
Braskem Theater Award (PBT), an event that has recognized and 
awarded the state’s best theater productions for the past 22 years. 
The Theater Center – Bahia Rural Theater Festival, held in the mu-
nicipalities of Camaçari and Dias D’Ávila, is a recent action promoted 
by the platform, which selects local shows to compete for the new 
category of the PBT, called “Rural Show.” In 2014, 46 theater shows 
competed and eight were awarded. The platform also has the Cultural 
Mediation program, focused on training people of all ages in the per-
forming arts, which benefitted more than 5,000 students and educa-
tors during the period.

Porto Alegre on the scene (Rio Grande Do Sul): for the ninth consec-
utive year, Braskem has sponsored Porto Alegre on the Scene, one 
of Latin America’s largest performing arts festivals, which in its 21st 
edition, benefitted a total public of 26,923 people with free or subsi-
dized tickets. The Braskem on the Scene Award took place during the 
festival, which, during its new edition held in September, had 2,907 
spectators who watched 20 performances by 10 competing shows. 
The closing event, attended by 450 people, awarded a total of six 

categories, innovating with the award for Best Show by the People’s 
Jury. Besides adding to the professional experience of the recipi-
ents, Braskem on the Scene also debuted the initiatives Training and 
Saturday on the Scene, which guaranteed presentations of a street 
theater performance to 420 people from Triunfo, Nova Santa Rita and 
Montenegro, together with Saturdays Behind-the-Scenes in Theater, 
featuring professionals, for 45 children of recycling material workers 
supported by the ‘ser + realizador’ project.

COMMUNITIES IN MEXICO
GRI G4-SO2
In line with the Odebrecht Entrepreneurial Technology (TEO) culture of 
supporting local Communities, Braskem-Idesa structured the Com-
munity Investment Program in 2014 and elaborated a plan for human 
and social development in nine Communities located near the Mexican 
petrochemical complex. The objectives include: (1) to define a future 
legacy for Braskem Idesa in the region, with social inclusion, environ-
mental education and cultural initiatives; (2) to guarantee the transition 
from the center’s construction phase to operation in a more balanced 
way for Communities; (3) to build political and strategic alliances 
through social projects. For more information, consult the chapter on 
Braskem Idesa.  

To learn more about Braskem’s other social projects, please visit

Braskem / Society

Contents / Social and Environmental Management / Communities / Projects

BRASKEM   |   2014 Annual Report   |   147

Collaborative action 
and voluntary 
commitments

GRI G4-15  GRI G4-16
Braskem participates in initiatives that are aligned with 
the business sector’s contribution to sustainable de-
velopment and also issues considered relevant to its 
stakeholders. The Company defined those associations it 
considers strategic to its participation in 2013, and mov-
ing forward with its structured operation management 
process at these organizations, in 2014 it implemented 
actions designed to strengthen the role of each when 
orienting society about sustainable development.

Global Sustainability Program (CDP): initiative created 
by an international NGO that was launched during the 
year 2000 with aims of collecting and publishing data on 
greenhouse gas (GHG) emissions with companies in more 
than 60 countries. Braskem has supported the initiative 
since the year it was first launched and, in 2006, began to 
report its GHG emissions. In 2014, the Company was the 
standout of the CDP Brazil carbon management project, 
with a 97% transparency level and Result Level B. CDP is 
one of the world’s most respected sustainability analysis 
indicators for the capital market. All reported information 
can be consulted at www.cdp.net.

Contents / Social and Environmental Management / Collaborative action and voluntary commitments

BRASKEM   |   2014 Annual Report   |   148

Brazilian Business Council for Sustainable Development 
(CEBDS): Braskem is one of the founding companies. The 
Company is part of the Climate Technical Chamber, the 
Carbon Management in the Value Chain Program since 
2013, and also heads two thematic chambers: Social and 
the LCA Network. In 2014, Braskem supported the prepa-
ration and launch of the “Sustainable Purchase Manual” 
and “CEBDS Agenda for a Sustainable Country,” which 
lists 22 initiatives for the government to adopt sustainable 
development principles in partnership with the business 
community. This publication was signed by several differ-
ent CEOs, including Carlos Fadigas from Braskem.

Corporate Commitment to Recycling (CEMPRE):  
non-profit association dedicated to promoting recycling, 
with a focus on integrated waste management. Created in 
1992 and maintained by private companies from several 
different sectors, including Braskem, CEMPRE con-
ducts technical research and holds seminars, distributes 
publications and organizes databases on the reduction, 
reuse and recycling of waste. The activities undertaken 
in 2014 included debates to define the role of business in 
the implementation of the Brazilian National Solid Waste 
Policy (PNRS) and the coordination work between 21 
associations, called the Corporate Coalition, to approve 
the reverse logistics packaging proposal, one of the topics 
taken up by PNRS and considered relevant to Braskem.

International Declaration on Cleaner Production: part of 
the United Nations Environment Program (UNEP) de-
signed to disseminate policies for environmentally clean 
production and for more sustainable production and 
consumption practices. Braskem was the first Brazilian 
company to sign the declaration in 2004.

Getúlio Vargas Foundation – Companies for the Cli-
mate: standing corporate platform focused on mobilizing, 
motivating and joining together members of corporate 
leadership to help manage and reduce greenhouse gases 
(GHG) emissions, manage climate risks and propose public 
policies within the context of climate change. The initiative 
was launched by the Center for Sustainability Studies of 
the Getúlio Vargas Foundation in 2009, with the support 
of private companies. Braskem joined in 2012.

Global Compact: Braskem has been a signatory party to 
the United Nations (UN) Global Compact since 2007, and 
in 2014, for the second consecutive year, it earned the 
highest status in communication of progress by adopting 
its ten Principles. Since 2008, the Company has been a 
member of the Global Compact Network Brazil, which as-
sumed presidency of the committee during 2013 - 2014. 
In September of 2014, Braskem participated in a meeting 
at the UN headquarters in New York that was attended 
by more than 1,000 executives from some 100 countries, 
for the launch of the two commitments for carbon pricing, 
which reinforce the engagement of the business commu-
nity to help mitigate climate change. To learn more about 
these commitments, see Energy and Climate Change / 
Carbon Pricing.  Learn more about the actions undertaken 
by Braskem in 2014 relating to the ten principles of the 
Global Compact, in the chapter About this Report / Global 
Compact.

Change groups. Through the Brazilian Association of the 
Chemical Industry (ABIQUIM) and the American Chem-
istry Council (ACC), Braskem participates in the following 
ICCA initiatives:

• Responsible Care: a voluntary initiative created by the 
global chemistry industry through the ICCA. Responsible 
Care seeks to improve the environmental management 
of chemical companies and their value chain. In Brazil, 
the program was officially adopted by the Brazilian 
Association of the Chemical Industry (ABIQUIM) in April 
of 1992. Braskem has been a signatory of the document 
since that date. 

• Global Product Strategy (GPS): together with ABIQUIM, 
the Company leads the implementation of the program 
in Brazil and in other Latin American countries, designed 
to promote the recognition and dissemination of 
information on possible risks to workers, consumers 
and the environment, stemming from the production, 
handling and sale of chemical products.

Akatu Institute: non-profit NGO that works together with 
society to promote conscientious consumption. Braskem 
supports the institute and sponsors the Edukatu program, 
an initiative focused on sustainability-related education. 
More information about the Edukatu program can be 
found at Communities.

International Council of Chemical Associations (ICCA): 
Braskem is part of an executive leadership group and 
participates in work groups focused on the areas of en-
ergy, climate change and chemical safety. It also occupies 
a chair at internal Communication and Energy & Climate 

Trata Brasil Institute:  Public-Interest Civil Society Organi-
zation, Trata Brasil has the mission of coordinating nation-
al information and mobilization initiatives so that Brazil can 
gain universal access to sanitation, without which there 
is no health, rivers are polluted and childhood and human 

Contents / Social and Environmental Management / Collaborative action and voluntary commitments

BRASKEM   |   2014 Annual Report   |   149

development are at risk. Braskem was one of the founders of Trata 
Brasil Institute in 2007, together with the companies Solvay Indupa, 
Tigre and Amanco, among others, and is a member of its Board.

Social and Environmental Institute for Plastics (Plastivida): entity that 
institutionally represents the sector’s value chain to disseminate the 
importance of plastics in modern life and promote their environmental-
ly-correct use, as well as prioritize social responsibility initiatives.

Brazilian Business Network for Lifecycle Assessment: this network 
was officially launched in October 2013 to disseminate the practice 
of Lifecycle Assessment (LCA), promote training in Lifecycle Man-
agement so that consumers can make more sustainable choices and 
also drive the creation of a Brazilian lifecycle inventory database. The 
project currently has 20 companies that participate: BASF, Braskem, 
Boticário, Danone, Duratex, Embraer, Embrapa, GE, Klabin, Natura, Ode-
brecht, Oxiteno, Pepsico, Petrobras, Raízen, Tetra Pak, Vale, Volkswa-
gen, Votorantim Cimentos and 3M. In 2014, the LCA Network became 
part of CEBDS as a thematic chamber.

Green Industry Platform: Braskem is the first Brazilian company to join 
this initiative of the United Nations Industrial Development Organi-
zation (UNIDO) and the United Nations Environment Program. The 
platform is designed to encourage and disseminate environmental, 
climate and social programs associated with the company’s operations 
on a global level.

Forums and Associations

Braskem also participates, in a highly engaged and strategic way, 
in the following forums and associations (in alphabetical order):

• ABICLOR – Brazilian Association of Chlorine Industries
• ABIQUIM – Brazilian Association of the Chemical Industry
• ABRACE – Brazilian Association of Large Industrial  
Consumers of Energy
• ABRE – Brazilian Association of Packaging
• ABTP – Brazilian Terminal and Port Association
• ACC – American Chemistry Council
• AFPM – American Fuel & Petrochemical Manufacturers
• ANPEI – National Research and Development  
Association of Innovative Companies
• ASEMEXBRA – Mexican Commercial Association
• Asfamas – Brazilian Association of Manufacturers  
of Sanitation Materials
• Bioplastics Council
• CCPS – Center for Chemical Process Safety
• CNI – National Confederation of Industry
• INP – Brazilian Plastics Institute
• Ethos Institute
• PVC Institute
• Plastivida – Social and Environmental Institute for Plastics
• Think Plastic Brazil

Contents / Social and Environmental Management / Collaborative action and voluntary commitments

BRASKEM   |   2014 Annual Report   |   150

About this 
report

GRI G4-28 | GRI G4-30
Prepared using the GRI G4 guidelines, this Annual 
Report includes Braskem’s operations in Brazil, the 
United States and Germany for the period from 
January 1 to December 31, 2014.

Base and scope

GRI G4-17 | GRI G4-23 | GRI G4-28 | GRI G4-30 |  GRI G4-31
For the second consecutive year, this Braskem Annual 
Report was prepared in accordance with the Core level of 
the Global Reporting Initiative (GRI) G4 guidelines. Infor-
mation about consultations with the Company’s stake-
holders and identification of relevant topics for publication 
are described in the introduction of this document. 

In order to increasingly integrate the information pub-
lished by the Company and minimize duplication, here is a 
brief description of the content that can be found in other 
Braskem external reports:

Reference Form 
and 20-F:

Management Report 
and Financial Statements

Documents with content in line with best global 
accountability practices to ensure uniformity 
between the information regularly provided 
and that which is disclosed on the occasion of 
a seasoned equity offering. The first is required 
by law of publicly-traded companies in Brazil, 
and the second, by companies listed on the New 
York Stock Exchange. 

Accounting information about the Company’s 
results and a complete list of positions 
adopted and the management’s performance 
when managing and allocating the resources 
entrusted to it. 

Reference Form 
(available only 
in Portuguese)

20-F

Management 
Report

Financial 
Statements

Contents / About this report  / Base and scope

BRASKEM   |   2014 Annual Report   |   152

Complementary information and  the corresponding position in the reports published by Braskem

Risk factors that may impact business continuity and 
management  

items 4.1 and 5.1 to 5.4

Company’s expectations regarding risks and their potential impact 

items 4.2 to 4.8

Items 3 (p. 4 to 17),  5 (p. 45 to 57) and 
11 (p. 119 to 122)

Items 3 (p. 4 to 17),  5 (p. 45 to 57), 7 
(p. 92, 95 and 96) and 11 (p. 119 to 122)

Item 4 and its subitems and item 16

Information about the Company’s debt 

items 3.4 to 3.6

Items 8 (p. 98 to 100) and 13 (p. 123)

Item 14 and its subitems and item 15

Reference Form

20-F

Financial Statements

Policies and practices related to distributable and retained profits

items 3.7 to 3.9

Presentation of the Company’s structure and subsidiaries

items 6.1 to 6.6, 8.1 to 8.4

Item 24 (e1 and e2) and item 25

Item 1.a to 2.1 (acquisitions in the 
period) and 2.1.1 (list of subsidiaries 
that composes the result)

Detailed results and profile of each business unit 

items 7.1 to 7.3 and 7.8

Item 4

Item 31

Effects of regulations to which the business is subject 
in the countries where it operates 

Description of tangible assets 

Description of intangible assets

items 7.5 and 7.7

9.1.a and 9.1.c

9.1.b

Governance structure with responsibilities and composition of 
entities and their main policies and practices 

items 12.1 to 12.12

Item 6 (p. 81 to 91) and 16g 
(p. 125 to 127)

Composition of executive compensation

items 13.1, 13.4, 13.7, 13.8, 13.10 and 13.13 and 
their compensation over the last three years 
item 13.2 to 13.3

Shareholders’ rights 

items 18.1 to 18.3

Full financial and accounting results

Company’s inventory status

Retirement plan for Team Members

Company’s main liabilities

Tax incentives received

Items 3.3 and 3.4 

Item 3.4 and 13 and its sub-items

Items 3.5 and 4.3 

Item 24 (b to e)

Page 2 to 8

Item 8

Item 21 and its sub-items

Item 23

Item 27

Contents / About this report  / Base and scope

BRASKEM   |   2014 Annual Report   |   153

CONSIDERATIONS ABOUT THE CONTENT OF 
THIS REPORT: 
• The data published refers to Braskem’s operations 
located in Brazil, the United States and Germany for the 
period from January 1 to December 31, 2014.  

• The data referring to the Ethylene XXI project (Braskem-
Idesa) in Mexico was included in the indicators of social 
investments/ Team Members, since the number of 
Team Members is significant, and also in the biodiversity 
data, an issue defined as material only in that country. 
Other material results were presented as well according 
to their relevance for the year. 

• The data from quantiQ, a chemical and petrochemical 
product transport subsidiary, was included only in 
the indicators of financial results and People (Team 
Members), since environmental indicators are of 
different nature and are still being aligned. 

• To view a complete list of subsidiaries included in the 
Company results, access Financial Statements (Chapter 
2.1.1 a), available at: http://www.braskem-ri.com.br/
portal/RI/arquivos/resultado/119/Braskem%20
DFs%202014%20(freetranslation).pdf. 

• The data referring to commercial offices was reported 
in the G4-10 profile item only, because their Team 
Members represent 0.5% of the Company’s workforce.

The external assurance of this report was carried out by 
KPMG.

CONTACT INFORMATION FOR 
QUESTIONS, SUGGESTIONS OR CRITICISMS
Mailing address: Rua Lemos Monteiro, 120 – 
Butantã – São Paulo (SP) - 
Edifício Odebrecht São Paulo – CEP 05501 – 050

ELECTRONIC ADDRESSES:
imprensa@braskem.com and braskem-ri@braskem.com

Contents / About this report  / Base and scope

BRASKEM   |   2014 Annual Report   |   154

Limited assurance 
report issued 
by independent 
auditors 

GRI G4-33

To the Directors and Officers of
Braskem S/A
São Paulo - SP 

INTRODUCTION
We have been engaged by Braskem S/A (“Braskem”) to 
apply limited assurance procedures on the sustainability 
information disclosed in Braskem’s 2014 Annual Report, 
related to the year ended December 31st, 2014.

RESPONSIBILITIES OF 
BRASKEM’S MANAGEMENT
The management of Braskem is responsible for preparing 
and adequately presenting the information in the 2014 
Annual Report in accordance with the Global Report-
ing Initiative (GRI) Sustainability Reporting Guidelines  
(GRI-G4) as well as the internal controls determined 
necessary to ensure this information is free from material 
misstatement, resulting from fraud or error.

INDEPENDENT AUDITORS’ RESPONSIBILITY
Our responsibility is to express a conclusion about the 
information in the 2014 Annual Report based on the 
limited assurance engagement conducted in accordance 
with Technical Communication (TC) 07/2012 approved by 
the Federal Accounting Council and prepared in accor-
dance with NBC TO 3000 (Assurance Engagements Other 
Than Audits and Reviews), issued by the Brazilian Federal 
Accounting Council - CFC, which is the equivalent to inter-
national standard ISAE 3000 issued by the International 
Federation of Accountants applicable to Non-Financial 
Historical Information. These standards require compli-
ance with ethical requirements, including independence 
ones and also that the engagement is conducted to 
provide limited assurance that the information in the 2014 
Annual Report, taken as a whole, is free from material 
misstatement.

A limited assurance engagement conducted in accor-
dance with NBC TO 3000 (ISAE 3000) consists mainly of 
questioning the management of Braskem and other pro-
fessionals of the Company involved in the preparation of 
the information disclosed in the 2014 Annual Report and 
applying analytical procedures to obtain evidence that 
allows us to make a limited assurance conclusion about 
the sustainability information taken as a whole. A limited 
assurance engagement also requires additional proce-
dures when the independent auditor learns of issues 
which lead them to believe that the information disclosed 
in the Annual Report 2014 taken as a whole could present 
material misstatement. 

Contents / About this report  / Limited assurance report issued by independent auditors

BRASKEM   |   2014 Annual Report   |   155

The selected procedures were based on our understand-
ing of the issues related to the compilation, materiality 
and presentation of the information disclosed in the 2014 
Annual Report, other engagement circumstances and 
considerations regarding areas and procedures associat-
ed with the material sustainability information disclosed 
in the 2014 Annual Report where material misstatement 
could exist. The procedures consisted of:

(a) planning: consideration of the materiality of aspects to 
Braskem’s activities, relevance of the information dis-
closed, amount of quantitative and qualitative information 
and operational systems and internal controls that served 
as a basis for preparation of the information in the 2014 
Annual Report. This analysis defined the indicators to be 
tested in detail;

• application of analytical procedures on the quantitative 
information and questions about qualitative information 
and their correlation with indicators disclosed in the 
2014 Annual Report; 

• analysis of evidence supporting the information 
disclosed; 

• visits to three of Braskem’s operational units and its 
head office for application of these procedures, as well 
as of items (b), (c) e (d);

(e) plausibility analysis of the reasons for omissions 
of performance indicators associated with topics and 
aspects identified as material through  the Company’s 
materiality assessment; and

(b) understanding and analysis of the information dis-
closed related to the management of material aspects;

(f) comparison of financial indicators with the financial 
statements and/or accounting records.

Nonfinancial data is subject to more inherent limitations 
than financial data, due to the nature and diversity of the 
methods used to determine, calculate or estimate this 
data. Qualitative interpretations of the data’s materiality 
and accuracy are subject to individual presumptions and 
judgments. Additionally, we did not examine data re-
garding prior periods to assess the adequacy of policies, 
practices and sustainability performance, nor future 
projections data.  

CONCLUSION
Based on the procedures carried out, described in this 
report, nothing has come to our attention to suggest  that 
the information in Braskem’s 2014 Annual Report is not, in 
all material respects, fairly stated  in accordance with the 
Global Reporting Initiative Sustainability Reporting Guide-
lines (GRI-G4), and with its source records and files.

(c) analysis of processes for the preparation of the 2014 
Annual Report and its structure and content, based on the 
Principles for Defining Report Content and Quality of the 
Global Reporting Initiative - GRI (GRI-G4);

(d) evaluation of indicators and other non-financial 
information: 

• understanding the calculation methodology and 
procedures for the compilation of indicators through 
interviews with managers responsible for preparing the 
information; 

We believe the information, evidence and results we have 
obtained are sufficient and appropriate to provide a basis 
for our limited conclusion. 

KPMG Risk Advisory Services Ltda.
CRC 2SP023233/O-4

São Paulo, May 07th, 2015

SCOPE AND LIMITATIONS
The procedures applied in a limited assurance engage-
ment are substantially less extensive than those applied 
in a reasonable assurance engagement. Therefore, we 
cannot ensure we are aware of all the issues that would 
have been identified in a reasonable assurance engage-
ment, which aims to issue an opinion. If we had conducted 
a reasonable assurance engagement, we may have iden-
tified other issues and possible misstatements within the 
information presented in the Annual Report 2014.

Eduardo V. Cipullo
Accountant CRC 1SP135597/O-6

Contents / About this report  / Limited assurance report issued by independent auditors

BRASKEM   |   2014 Annual Report   |   156

 
 
 
 
 
Macro-objectives of 
sustainable development

Macro-objective and 2020 Goal

Initiatives to achieve the 2020 Goal

Progress in 2014 

Macro-objective:
Safety
(material aspects: Waste, health and 
safety, and Safe use of Braskem’s 
products)

2020 Goal:
Be recognized as a reference in 
chemical, occupational and process 
safety in the global chemical industry.

1 -  Being a reference is assessed 
through comparison of incident rates 
of other companies and the ability to 
take on a leadership role in international 
forums. 

Lead the implementation of GPS – Global 
Product Strategy in Latin America
Learn more about GPS and its objectives.
Promote continuous improvement of the risk 
rating, a process safety index established by 
insurance companies, so as to reach an average 
of 90 points, with all plants classified at least as 
“above standard” (second highest performance 
level).
Ensure the progression of all the plants across 
the SEMPRE stages, so that they can all reach 
stage 5 (most advanced level) by 2017. 
Avoid injuries with lost time and process injuries 
of greater significance (Tier 1).
Continue reducing the waste generation rate 
while increasing the waste reuse rate.
Identify alternatives to replace substances that 
deplete the ozone layer.

R$ 137.9 million invested in occupational workplace health and safety, and process safety projects. Savings 
estimated at R$ 45.6 million as a result of improvements in health and safety, and 53.7 million due to 
improvements in waste generation and disposal.
No work-related fatalities reported and attainment of the best historical personal injury rate results (per 
million hours worked by Team Members and Contractors) since 2002:
• Injury rate with and without lost time: 1.00;
• Injury rate with lost time: 0.14; and
• Severity rate: 10.80.
Eleven years with no injuries (with and without lost time) at the PP11 WS plant (Wesseling, Germany), and 12 
years with no lost time injuries at the PVC1 BA (Bahia, Brazil).
Differentiated focus on Process Safety, emphasizing the topic in every corporate leadership and business 
unit committees. The main highlight was the 86.8% reduction in the Tier 1 incident frequency rate (incidents 
of greater significance), compared to 2013, falling from 29 to four incidents. 
No new cases of occupational illness in 2014. The UNIB1 BA plant was recognized with the Excellence Award 
in Quality of Life in the Workplace at the 14th Brazilian Association of Quality of Life (ABQV) Conference. 
Continuation of the annual SEMPRE (Integrated Health, Environment and Safety System) audits. All plants 
reached their progress goals, with 47%  of them being  at Stage 2 and 50% at Stage 3.
Nearly 155,000 behavioral dialogues conducted by Braskem Leaders so as to demonstrate  concrete 
commitment to safety, prevent deviations, and strengthen operational discipline and preventive culture.
Creation of a Work Group for the construction of a multi-annual action plan to replace substances that 
deplete the ozone layer.
The waste generation index, which has accumulated a 60% reduction since 2002, reached 2.3 kg/t, which 
is 7.3% below the target, but 4.5% above the previous year. This increase is related to the inclusion of plastic 
scrap that was previously treated as a byproduct, as well as large maintenance shutdowns during the year.  

Contents / About this report  / Macro-objectives of sustainable development

BRASKEM   |   2014 Annual Report   |   157

Macro-objective and 2020 Goal

Initiatives to achieve the 2020 Goal

Progress in 2014 

Macro-objective:
Economic and financial results
(material aspect: Economic 
performance)

2020 Goal:
Be among the three largest producers 
of thermoplastic resins in the world, 
guaranteeing profitability that supports 
the continuity of the business, 
maintaining “Investment Grade” 
classification in the 3 main international 
agencies.

Macro-objective:
Post-consumption
(material aspect:  Post-consumption)

2020 Goal:
Be recognized as an important agent 
that contributes to the recycling of 
plastics.

Macro-objective:
Renewable resources
(material aspect:  Non-renewable 
resources)

2020 Goal:
Be recognized as a leader in the 
production of chemicals and 
thermoplastic resins from renewable 
raw materials, continuing to be 
the world’s largest producer of 
thermoplastic resins from renewable 
sources.

Begin operation of the Ethylene XXI project 
(Braskem Idesa, in Mexico) with 1.05 million tons 
natural gas-based PE production capacity in 
2015.
Foster sustained growth of the plastic 
transformation sector in the Brazilian market and 
work to boost exports of processed products.
Replace licensed catalysts with own raw 
materials or those developed in partnership with 
other companies. This measure is designed to 
diversify production and cut costs.

Maintenance of Investment Grade.
Physical progress of Braskem-Idesa development, which is now 88% complete, continuation of hiring 
and training of  Team Members who will lead future industrial operations. Continued progress of the pre-
marketing activities by winning over 305 new Clients in the portfolio and 276 active Clients.
The ASCENT project studies for the integrated production of polyethylene from shale gas moved forward 
and new scenarios have been added to the analysis, given the new reality of the global energy market.
Announcement of a project to produce ultra-high molecular weight polyethylene in its plant in La Porte, 
Texas, USA, known commercially as UTEC, the resin uses an exclusively Brazilian technology and is applied in 
a range of different industries.
Braskem and Siluria Technologies – a U.S. company that sells fuels and chemical products that use natural 
gas for the direct conversion of natural gas methane into ethane – signed an agreement that will help 
reduce the costs of naphtha-based plants. 

Strengthen partnerships with leading institutions 
to support the implementation of the Brazilian 
National Solid Waste Policy.
Strengthen the socio and environmental support 
project for mechanical recycling cooperatives 
in the Brazilian states of Rio Grande do Sul, São 
Paulo, Rio de Janeiro, Bahia, and Alagoas.
Continue to support the chemical recycling 
project, seeking partnerships to develop a viable 
business model.
Learn more about energy recovery, 
mechanical recycling, and chemical recycling.

Inauguration of the first Voluntary Delivery Point for recyclable materials in Salvador by Ambev and 
Braskem. The launch is supported by the Sustainable City Department and the Nova República Cooperative 
of Environmental Agents (CANORE).
Choice of three chemical recycling technologies for detailed analysis and technical-economic assessment: 
Eco Energy, Michaelis and JBI.
The establishment of an energy recovery unit in Brazil has proven economically unfeasible, leading Braskem 
to focus on other activities, such as chemical recycling.
A study on the co-processing of plastic debris in the cement industry proved to be economically unfeasible.
Project underway for the use of plastic debris in the production of gravel as concrete aggregate.
Approval granted under the Brazilian National Development Bank (BNDES) Innovate Sustainability program 
for two projects that involve recycling and reverse logistics.
See the Local Development topic to learn more about the results of the support for recycling cooperatives.

Move forward with Innovation and Technology 
(I&T) projects focused on developing new 
products and processes based on raw materials 
from renewable sources. Learn more in 
Innovation and Renewables.

Inauguration of a new Research and Development laboratory in Campinas, São Paulo, focused on chemical 
product development projects using renewable raw materials.
Announcement of an international cooperation agreement with the companies Amyris and Michelin to 
develop a new technological route geared toward the production of isoprene, a raw material made from 
renewable sources used by the rubber industry. 
Total of 99.7% of ethanol purchased from Braskem’s suppliers that have adhered to the Code of Conduct for 
Ethanol Suppliers, which is above the Company’s 90% target and represents a growth of 1.7% as compared 
to 2013. The plants representing 95.7% of the ethanol purchased by Braskem between July 2012 and June 
2014 had valid third-party audits, representing a 10.7% increase as compared to 2013. 
Partnership between Braskem and Bimbo in the bakery segment in the United States to use green PE – a 
product produced from renewable raw materials – in the packaging of new products from the Eureka! bread 
line , which is certified as an organic and vegan product by the United States’ Department of Agriculture. 

Contents / About this report  / Macro-objectives of sustainable development

BRASKEM   |   2014 Annual Report   |   158

Macro-objective and 2020 Goal

Initiatives to achieve the 2020 Goal

Progress in 2014 

Macro-objective:
Water efficiency
(material aspects:  Water)

2020 Goal:
Continue as a reference in the use of 
water resources in the global chemical 
industry and achieve a rate of reuse 
greater than 40%.

Continue improving the water use rate as well as 
the water reuse rate.
Continue working on remediation projects. 
Braskem’s remediation management process 
focuses on the prevention of liabilities and the 
mitigation of detected possible problems. New 
projects present improvement mechanisms with 
the elimination of impacts.
Reduce wastewater generation rates.

Reduce the intensity of greenhouse gas 
emissions.
Continue improving in CDP’s “Disclosure” and 
“Performance” evaluation.
Obtain the first carbon credits.

Continue to reduce energy consumption 
intensity.
Continue to assess the feasibility of projects 
focused on energy cogeneration from biomass 
and urban solid waste.

Macro-objective:
Climate change
(material aspect:  Climate change and 
energy)

2020 Goal:
Be among the best large chemical 
companies in the world in terms of 
greenhouse gas emissions (GHG) 
intensity and a major player in carbon 
capture and storage, as a result of the 
use of renewable raw materials.

Macro-objective:
Energy efficiency
(material aspect:  Climate change and 
energy)

2020 Goal:
Be among the world’s best large 
chemical companies in terms of energy 
consumption intensity and a major user 
of renewable energy.

Savings estimated at R$1.9 million as a result of improvements in water consumption and disposal.
Water reuse index (without inherent process reuse) reached 17%, allowing Braskem to avoid withdrawing 
18.7 billion liters of water from the environment. This volume is equivalent to the annual consumption of 
approximately 500,000 people.
The water consumption index was 4.16 m³/t, 3.3% better than the previous year and 5.9% below the target, 
but 0.5% above 2002. 
The wastewater generation index, which has accumulated a 34% improvement since 2002, reached 
1.28m³/t, which is slightly higher than the 1.27 m³/t target and 5% above the previous year.
Improvements to the water processes in the Mauá facilities, in São Paulo, will be viable through a partnership 
with GE Water & Process Technologies, by applying reverse osmosis skid that allows for the production of 
water with a low concentration of dissolved salts. The demineralized water polishing process will be safer, 
faster and more reliable, and this will help improve the reuse water that is used at the industrial plant.
Braskem participated in the CDP Water Disclosure for the first time, establishing a monitoring baseline for its 
progress in the area of water resource management.
Clients supported through the development of water efficiency solutions for society – see the Solution 
Development macro-objective in this chart.

R$ 59 million invested in projects to reduce greenhouse gas (GHG) emissions, with estimated savings of R$ 4.5 
million. 
The intensity of GHG emissions (scopes 1 and 2), which has accumulated a 13% improvement since the base 
year 2008, was maintained at the previous year’s level.
Corporate GHG Inventory, which is third-party audited, classified as Gold level for the fourth consecutive year 
in the GHG Protocol Brazil program1. The program is designed to encourage companies to compile and publish 
their greenhouse gas inventories. See the document.
Highlighted in the CDP Brazil Carbon Management Project, with 97% in Disclosure and Level B Performance.
Inclusion of the Company’s shares for the fourth consecutive time in the Carbon Efficiency Index (ICO2) of 
BMF&Bovespa, which brings together companies with good GHG emission reduction practices.
Growing adherence among Braskem’s suppliers to reporting GHG emissions in the CDP Supply program, from 
18 in 2013 to 20 in 2014, representing 9% of the Company’s Scope 3 emissions.

1 - Program that aims to encourage companies to compile and publish their Corporate GHG Inventories.

Savings estimated at R$ 307.6 million as a result of improvements in energy efficiency.
Accumulated reduction of 10% in Braskem’s energy use per ton produced between 2002 and 2014. However, 
compared to 2013, there was a 0.7% increase, and compared to the target set for the period, the result was 
0.9% over, reaching 10.74 GJ/t.

Contents / About this report  / Macro-objectives of sustainable development

BRASKEM   |   2014 Annual Report   |   159

Macro-objective and 2020 Goal

Initiatives to achieve the 2020 Goal

Progress in 2014 

Macro-objective:
Local development
(material aspects:  Community 
investments and relationships, Local 
suppliers, and Labor from Local 
Communities)

2020 Goal:
Be recognized by the communities 
surrounding our operational sites 
and by society in general for our 
contribution to the improvement 
of human development, as shown 
by achieving the reputation level of 
“excellent” in the Citizenship Dimension 
of our Reputation Survey (RepTrak™ 
Pulse).

Increase the scope of the social insertion 
program to national level by strengthening the 
mechanical plastics recycling chain.
Maintain the Corporate Community Investment 
(CCI) programs, which are aligned with Braskem’s 
main contributions to the improvement of the 
Human Development Index (HDI), Global Com-
pact and Millennium Objectives, wherever the 
Company is present.
Strengthen partnerships associated with the 
Braskem CCI, focusing on long-term measurable 
impacts in the following areas:
• Education for Responsible Consumption: to 
engage  one million students through Edukatu 
(by 2020)
• Forest Factory: to promote the planting of 1,000 
ha with community participation and engaging 
100,000 people (2013 to 2020) 
• Social Inclusion of Recyclable Material Workers: 
to benefit 3,000 recyclable material workers 
by helping them increase their income by 50% 
(2013 to 2020) 

Highlighted among the “100 Best Corporate Citizens List 2014” for its Social Responsibility initiatives, and 
received the “2013 Sister Company Seal” granted by the Sister Dulce Social Works (OSID) charity.
R$ 21.3 million invested in social and environmental, cultural and sports projects in Brazil, across three 
main fronts of operation: Corporate Community Investment (CCI) projects, incentivized sponsorships and 
donations to the Odebrecht Foundation (R$ 7 million). Braskem Team Members also support the foundation 
through the Tribute to the Future Program, which raised more than R$ 1.2 million in donations.
MX$ 5 million (R$ 0.88 million) invested in production projects in Mexico, focused on inserting local 
Communities into the Braskem Idesa value chain.
US$ 64,000 (R$ 0.15 million) donated by Team Members in the United States to charities.
9,000 people, from 1,461 schools located across the 27 Brazilian states and from 464 universities, NGOs 
and local government, participated in the Edukatu project in Brazil. More than 2,900 were directly involved 
in intervention projects within their school communities, engaging approximately 18,000 people on 
responsible consumption, which is the project’s objective.
Production of more than 165,000 seedlings1 as part of the Fábrica de Florestas project in Brazil. 83,000 
reached the ideal planting stage, and were planted and monitored.  
Assistance to recycling cooperatives expanded to 14 new municipalities in Brazil, with 54 cooperatives and 
associations and 2,132 recyclable material workers or cooperative members benefitted from the project 
called ser+realizador. 
Seventy-eight percent of the cooperative members who received monthly consultancy support were able 
to increase their income. Furthermore, over 5,000 people were engaged on the importance of recycling. 

1 - The seedlings produced include plants yet to achieve maturity for planting.

Contents / About this report  / Macro-objectives of sustainable development

BRASKEM   |   2014 Annual Report   |   160

Macro-objective and 2020 Goal

Initiatives to achieve the 2020 Goal

Progress in 2014 

Macro-objective:
Development of solutions
(material aspect: Product development 
–environmental and social)

2020 Goal:
Be recognized as a company that 
supports its Clients in the development 
of environmental and social solutions; 
contribute to the perception of 
plastic as a solution to sustainable 
development due to its potential to 
improve people’s lives.

Make progress in the use of the LCA tool by 
carrying out more studies.
Launch a program to promote the image of 
plastics.
Launch a program to identify environmental and 
social gains in each new market development.
Develop new projects with social and 
environmental benefits (such as a construction 
system for daycare centers and hospitals, low-
cost solar heating, gas cylinders, railway ties, 
cement sacks, etc.)

Macro-objective:
Strengthening of practices
(material aspects: Transparency 
and integrity, Free competition and 
Contribution to public policy)

2020 Goal:
Be recognized as a corporate leader in 
Brazil, as well as a global leader in the 
chemical industry, for our contribution 
to sustainable development.

Continue to be part of DJSI Emerging Markets 
Index.
Become a benchmark in Environment and 
Climate Management in the ISE.
Maintain structured management of Braskem’s 
participation and contribution to organizations 
focused on sustainable development.
Continue to contribute toward the definition and 
implementation of public policies (for instance, 
Brazilian National Solid Waste Policy, Chemical 
Safety and Global Agreement for Sustainable 
Development).

Pipeline of 58 Lifecycle Assessment (LCA) studies covering all Business Units, 28 of which have been 
completed and are currently being disseminated, while 24 are still underway and six are in the exploratory 
stage. These studies provide data on environmental impacts related to the different lifecycle stages of the 
Company’s products, not only of the production stage, thereby helping to improve decision-making and 
communication of the benefits and limitations of these products. 
Development of an assessment tool of new products’ sustainability that takes into account the Company’s 
macro-objectives, facilitating the alignment of decision-making with the Company’s sustainability strategy.
27% increase in the sales of the Maxio® line as compared to 2012 (the year it was launched). These resins improve 
energy efficiency and productivity, consequently reducing the environmental impact of Braskem’s Clients. 
Launch of Black and White Mulching by Electro Plastic, produced with Braskem’s PE, which is specific for 
growing citrus crops. This product, designed to cover the soil to control weeds and maintain humidity and 
temperature, contributes toward agricultural water efficiency. Moreover, it improves root development, 
which helps the plants grow stronger.
Began in supplying resins to Central de Embalagens (large packaging company) who will produce plastic 
mover boxes for rental, replacing the traditional cardboard boxes. The plastic alternative can be reused 
more than 400 times before being sent to recycling, avoiding the environmental impact of producing new 
cardboard boxes for every relocation.
Braskem’s polyisobutylene being used by Tecno Cell Agroforest to replace imported raw materials in the 
production of urban pest control products. Polyisobutylene is a non-toxic and transparent chemical product, 
suitable for organic materials.
Development of a new PE resin for water and natural gas supply network pipes, transport of ore slurry, oil, sewage 
networks and water mains. 
Partnership between Braskem, Resiplastic, Odebrecht Agroindustrial and Santa Isabel (company specialized 
in trunks) to produce polyethylene trunks to replace the steel ones. Because they are lighter, they allow for an 
increase in the liquid load capacity with a reduction in fossil fuel consumption and, consequently, CO2 emissions.

Listed for the third consecutive year in the Dow Jones Sustainability Index for Emerging Markets, an 
international index for investors interested in companies committed to sustainable development. 
Listed for the tenth consecutive time in the Bovespa Corporate Sustainability Index (ISE), with above 
average score and a leading position in the climate change category.
Recognized through different initiatives and awards as a market leader. Learn more in Distinctions.
More than 50 sessions of the Leaders’ Workshop for Sustainable Development carried out. The Workshop 
aims to further engage Leaders on sustainability and strengthen their contribution. In all, 922 people were 
trained in Brazil, Mexico and the United States.
Establishment of a Code of Conduct for Braskem’s suppliers, aiming to formalize the ethical and 
responsibility practices the Company expects from its suppliers.
Approval of the anti-corruption policy and review of the Team Member Code of Conduct and Ethics, 
strengthening controls and the commitment to ethical conduct.
Braskem co-lead the Brazilian Business Council for Sustainable Development (CEBDS) Agenda for a 
Sustainable Country, led the Brazilian Business Network for Lifecycle Assessment, which includes 20 
companies, and co-led the development of the ISO Standard for Sustainable Procurement at a global level.

Contents / About this report  / Macro-objectives of sustainable development

BRASKEM   |   2014 Annual Report   |   161

Key indicators

Economic development

2014

2013

2012

Production - main products (t)

PE

PP

PVC

2,414,520

2,580,290

2,539,476

3,454,497

3,413,079

3,403,351

635,016

582,579

497,366

Liquid soda

448,062

437,334

450,589

Basic petrochemicals

5,933,222

6,486,105

6,404,466

Consolidated net revenue (R$ billions)

EBITDA (R$ billion)

Total investment (R$ billion)

46

5.6

2.5

Patents submitted during the year (total accumulated in 2014)

88

41

4.8

2.7

112

36.2

4

1.7

631

Contents / About this report  / Key indicators

BRASKEM   |   2014 Annual Report   |   162

Social and environmental development2

Total Team Members3

Injury frequency rate with and without lost time 
(Team Members and Partners per million hours worked)

Energy consumption (GJ/tons of product)

2014

2013

2012

8,126

1.00

10.74

8,096

1.04

10.67

7,364

1.04

10.55

Total energy consumption (GJ thousand)

191,706

190,4154

194,8664

GHG emissions (thousand tCO2e/tons of product)

Direct GHG emissions (scope 1) (tCO2e thousand)

Indirect GHG emissions (scope 2) (tCO2e thousand)

Indirect GHG emissions by third parties (scope 3) (tCO2e thousand)

Water consumption for production (m³/tons of product)

Total water consumption (m³million/ year)

Generation of liquid effluents (m³/tons of product)

Total generation of liquid effluents (m³ million /year)

Generation of solid, liquid and viscous waste (kg/tons of product)

Investments in the Community (R$ million) 

Volume of ethanol acquired from plants that signed the Code of Conduct (%)

0.63

9,385

1,088

11,351

4.16

66.7 

1.28

20.5

2.30

23.55

99.7

0.63 

9,771

874

0.63

9,565

783

11,534

12,000

4.30

70.8

1.22

19.7

2.20

17.54

98

4.23

71.3

1.17

21.14

2.28

12.64

95

1 - Data reviewed as a result of changes in the 
control system of patent documentation.
2 - Social and environmental data for the 
development in Mexico is reported only in terms 
of the number of Team Members, given that the 
petrochemical complex is still in the construction 
phase.
3 - Data from 2013 and 2014 includes quantiQ and 
Team Members already hired for future operations 
in Mexico. 
All years include the international commercial offices’ 
data.
4 - Data does not include the Germany and United 
States operations.
5 - Data includes investments and donations made 
by Braskem and its Team Members.

Contents / About this report  / Key indicators

BRASKEM   |   2014 Annual Report   |   163

Distinctions

Similarly to previous years, Braskem 
earned a series of distinctions of excel-
lence in 2014. The inclusion in important 
indexes, rankings and portfolios marked 
the initiatives promoted by the Company 
centered on sustainable development and 
its macro-objectives for 2020, focused on 
the search for recognition as a reference 
in management and performance in rele-
vant aspects for business sustainability.

• BRAZIL
São Paulo Stock Exchange Corporate 
Sustainability Index (ISE): member of the 
ISE for the tenth consecutive year, that is, 
since the creation of this portfolio, which 
includes 51 actions of 40 companies rep-
resenting 19 sectors. The new composi-
tion will be into force from January 5, 2015 
to January 2, 2016.

Carbon Efficiency Index (ICO2) of BM&F-
Bovespa: chosen for the fourth consec-
utive year to integrate ICO2, in force since 
January 7. The portfolio consists of 31 ac-
tions taken by 29 companies that agreed 
to adopt transparent practices related to 
the management of their greenhouse gas 
emissions (GHG). 

GHG Protocol Brazil: the GHG emission 
inventory obtained the Gold classification 
for the fourth consecutive year.

Carbon Project of the CDP Investor Brazil: 
outstanding position, with a 97% rating in 
transparency and “B” level in results. 

Transparency Trophy: considered one of 
Brazil’s 10 Most Transparent Companies 
among the 2,000 analyzed by the Nation-
al Association of Financial, Administration 
and Accounting Executives (ANEFAC) – a 
category for publicly-traded companies 
with revenues over R$ 5 billion. There was 
an evaluation of criteria, such as com-
mitment to ethics and transparency in 
financial statements accountability. 

The Best of Chemicals and Petrochemi-
cals: listed for the third consecutive year 
in the ranking organized by the Época 
Negócios 360º Yearbook, which includes 
human resources practices, capacity 
to innovate, social and environmental 
responsibility, vision of the future and 
corporate governance. 

The Best of Dinheiro: champion of the 
chemical and petrochemical sector in 
the ranking organized by IstoÉ Dinheiro 
magazine.

Braskem is part of:

Dow Jones Sustainability Index (DJSI) 
for Emerging Markets since the first 
portfolio in 2012

São Paulo Stock Exchange Corporate 
Sustainability Index (ISE) for the tenth 
consecutive year since its creation by 
BM&FBovespa

Carbon Efficiency Index (ICO2), also 
from BM&FBovespa, for the fourth 
consecutive year

Contents / About this report  / Distinctions

BRASKEM   |   2014 Annual Report   |   164

Best Companies for Leadership: one of Brazil’s Top 10 
Companies in Leadership Development, out of 100 com-
panies evaluated by the business management consulting 
firm Hay Group.

Innovative Company Brazil: ranked eighth among 300 
companies surveyed by Info Exame magazine, in part-
nership with the College of Advertising and Marketing 
(ESPM), for the development of green plastic.

Top Human Being of the ABRH – RS: one of the winning 
companies of the Brazilian Association of Human Re-
sources Award, for work dedicated to culture (“Odebrecht 
Entrepreneurial Technology - Innovate today, change 
tomorrow, serve always”), the introduction of practices 
and results obtained. 

PIEL Award: INFRAERO Logistics Effectiveness Program, 
awarded by INFRAERO (Brazilian Airport Infrastructure 
Company) in the chemical sector for airport clearance 
processes.

• INTERNATIONAL
Dow Jones Sustainability Index (DJSI) for Emerging Mar-
kets: New York Stock Exchange (NYSE) Developing Coun-
try Sustainability Index, which consists of 86 companies, 
17 of which are Brazilian. Braskem is on the index for the 
third consecutive year.

Innovative Company: the U.S. magazine Fast Company 
listed Braskem as one the World’s 50 Most Innovative 
Companies for its research work on products of a renew-
able origin such as green plastic.

Youths’ Dreams Company in Mexico: fifth place in a rank-
ing created by Cia de Talentos.

Top Work Place: recognized as the Best Place to Work 
in the Greater Philadelphia and Pittsburgh region, in the 
United States, where Braskem maintains operations. 

Supplier Excellence Award: supplier excellence award, 
with a focus on green PE, granted by Estee Lauder, 
Braskem’s client in the United States.

Contents / About this report  / Distinctions

BRASKEM   |   2014 Annual Report   |   165

GRI content 
index

GRI G4-32

The symbols used identify the procedures that have been applied to carry out the Assurance:

Procedures (f)               Procedures (a) and (e)               Procedures (a), (b) and (c)

See a description of each procedure in the Independent Auditors ‘ Limited Assurance Report

General standard disclosures

INDICATOR

DESCRIPTION 

RESPONSES AND/OR LOCATION

EXTERNAL 
ASSURANCE

Strategy and analyses

G4-1

G4-2

Organizational Profile

G4-3

G4-4

Statement from the most senior decision-maker of the organization (such as CEO, chair, 
or equivalent senior position) about the relevance of sustainability to the Company and its 
strategic approach.

Message from the Business Leader

Description of key impacts, risks, and opportunities related to sustainability and effects on 
stakeholders.

Chemical and petrochemical industry
Communities

Name of the organization. Nome da organização.

Message from the Business Leader
Global company

Primary brands, products, and/or services.

Global company

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   166

INDICATOR

DESCRIPTION 

RESPONSES AND/OR LOCATION

EXTERNAL 
ASSURANCE

G4-5

G4-6

G4-7

G4-8

G4-9

Location of the organization’s head office.

Number of countries in which the organization operates and the names of the countries 
where its main operations are located or are particularly relevant to the sustainability issues 
brought up in the report.

Nature and legal form of ownership.

São Paulo, Brazil.

Global company

Global company

Markets served (including geographic breakdown, sectors served and types of clients/
beneficiaries).

Global company
Value creation

Size of the organization, including the number of employees and operations, net sales, total 
capitalization (debt and net equity), products or services rendered.

Global company
Economic and financial results
Suppliers

G4-10

Total number of employees by employment contract, gender, and region.

Team Members / Profile
Third-party data was not provided, as the data recording 
system needs to be improved. This information will be 
published in the 2015 Annual Report.

G4-11

G4-12

G4-13

Percentage of employees covered under a collective bargaining agreement.

Team Members / Profile

Organization’s supply chain.

Suppliers

Main changes during the period covered by the report with respect to size, structure, share 
structure or participation, or the organization’s suppliers, including: changes to the location of 
operations (openings, closing or expansion of installations); changes to the capital structure 
and other activities aimed at capital formation, preservation or alteration; changes to the 
location of suppliers or involving supplier relations, including the screening and exclusion 
process.

G4-14

Description of whether and how the precautionary principle is addressed by the organization.

Braskem sold a water treatment plant in Triunfo, RS, 
because it was not an asset of its core business. 
It is also moving forward with the development of the 
Braskem Idesa petrochemical complex in Mexico.
There were no other significant changes in terms of 
size, structure, shareholders’ participation or supplier 
chain of the Company.

Based on its principles and in compliance with its 
Health, Environment, Safety, Quality and Productivity 
Policy, Braskem does not produce, handle, use, trade, 
transport, or dispose of any product unless it can do 
so in a safe manner and with a minimal environmental 
impact.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   167

INDICATOR

DESCRIPTION 

RESPONSES AND/OR LOCATION

EXTERNAL 
ASSURANCE

G4-15

G4-16

Externally developed economic, environmental and social charters, principles, or other 
initiatives to which the organization subscribes or which it endorses.

Collaborative initiatives and voluntary commitments
Note: the above-mentioned associations are 
voluntary in nature and involve multiple groups (multi-
stakeholder).

Memberships in associations (such as industry associations) and national or international 
advocacy organizations in which the organization: holds a position on the governance 
body; participates in projects or committees; provides substantive funding beyond routine 
membership dues; views membership as strategic.

Collaborative initiatives and voluntary commitments
OBS: the above-mentioned associations are voluntary 
in nature and involve multiple groups (multi-
stakeholder)

Identified material aspects and boundaries

G4-17

G4-18

G4-19

G4-20

a. List of all entities included in the consolidated financial statements or equivalent documents 
in the organization.
B. Indicate whether any of the entities included in the consolidated financial statements or 
equivalent documents in the organization were not covered by the report.

Base and scope
a. See Note 2.1.1.a of the Financial Statements
b. See About this report

Process for defining the content of the report and the limits of the aspects included: Process 
for implementing the principles for defining the content of the report.

Sustainable development

Material aspects identified in the process of defining the content of the report.

Sustainable development

For each material aspect, describe the scope of that aspect within the organization, taking 
into account: (1) whether the aspect is material for the organization; (2) if the aspect is not 
material for the entire operational structure of the organization (divisions, operating units, 
subsidiaries and joint ventures), select one of the following two approaches and present: (i) 
operational structures included in the G4-17 indicator for which the aspect is not material, or 
(ii) operational structures for which the aspect is material; (3) any specific limitation relating to 
the scope of the aspect in the organization.

Sustainable development

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   168

INDICATOR

DESCRIPTION 

RESPONSES AND/OR LOCATION

EXTERNAL 
ASSURANCE

For each material aspect, describe its scope outside of the organization, taking into account: 
(1) whether the aspect is material outside of the organization; (2) if so, identify the entities/
elements for which the aspect is material and indicate their geographical location; (3) describe 
any specific limitations relating to the scope of the aspect outside of the organization.

The following macro-objectives are material outside 
of the Company: Climate change, Post-consumption, 
Local development and Safety (safe use of products). 
Braskem monitors indicators associated with these 
subjects outside of the Company, provided that the 
third-party database is available and reliable. Examples 
of monitored data: scope 3 emissions, plastics recycled 
by cooperatives supported by the Company, benefits 
from community investment partnerships, and the 
safe use of products. The entities are geographically 
widespread, with the exception of local development, 
which is centered on neighboring Communities of 
Braskem’s operations.

Consequences of any reformulations of data provided in previous reports, and the reasons for 
such reformulations (such as mergers and acquisitions, changes to the accounting period or 
base year, to the nature of the business or to measurement methods).

Specific reformulations of performance indicators 
compared to previous reports are reported in the notes 
for each indicator.

Significant changes from previous reporting periods in the Scope and Aspect Boundaries.

Base and scope

Listing of stakeholders engaged by the organization.

Sustainable development

Basis for identification and selection of stakeholders with whom to engage.

Sustainable development

Approaches to engaging stakeholders, including frequency of engagement by stakeholder 
type and group, indicating whether any engagement in particular was promoted as part of the 
report preparation process.

Sustainable development
Note: the frequency of stakeholder engagement does 
not follow any pre-established standard and is aligned 
with the Company’s sustainable development strategy.

Principal issues and concerns that have been raised through stakeholder engagement, and the 
measures adopted by the organization to deal with them, including as part of the preparation 
of the report. Stakeholder groups that presented each of the above-mentioned issues and 
concerns.

Sustainable development
The information about the material issues raised by the 
stakeholders is available throughout the report.

G4-21

G4-22

G4-23

Stakeholder engagement

G4-24

G4-25

G4-26

G4-27

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   169

INDICATOR

DESCRIPTION 

RESPONSES AND/OR LOCATION

EXTERNAL 
ASSURANCE

Report profile

G4-28

G4-29

G4-30

G4-31

G4-32

G4-33

Governance

G4-34

G4-39

Period covered by the report (for example, accounting year or calendar year), for the 
information presented.

Base and scope 
About this report

Date of the most recent previous report (if any).

Frequency with which reports are issued (annually, biannually, etc.).

2013

About this report
Base and scope
Annual

Contact data in the event of questions relating to the report or its content.

Base and scope

Table identifying the location of the report data, specifying: (1) the “in accordance“ option 
chosen by the organization; (2) external verification (if any).

GRI index

Policy and practice relating to the search for external verification for the report; relationship 
between the organization and the party responsible for external verification; whether the 
highest governing body or the Leadership are involved in the search for external verification of 
the report.

Assurance Report
The external assurance statement is  performed at 
the request of the Leadership and included in the set 
of annual goals of the Leadership responsible for the 
preparation of the report.

The organization’s governing structure, including committees that report to the highest 
governing body responsible for specific tasks, such as advisement of the board of directors in 
connection with decision-making that has economic, environmental, and social impacts.

Corporate Governance

Indicate whether the chair of the highest governing body is also an executive director (and if 
so, indicate his or her function in the organization’s management and the reason for holding 
both positions).

Corporate Governance
The Chair of the Board of Directors is not an Executive 
Director

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   170

INDICATOR

DESCRIPTION 

RESPONSES AND/OR LOCATION

EXTERNAL 
ASSURANCE

Ethics and Integrity

G4-56

G4-57

G4-58

Values, principles, standards, and norms of behavior in the organization, such as codes of 
conduct and ethics.

Odebrecht Entrepreneurial Technology (TEO)
Corporate Governance
Ethics and integrity

Describe the internal and external mechanisms adopted by the organization to request 
guidance regarding ethical behavior that complies with legislation, such as communication 
channels (for example: ombudsman).

Ethics and Integrity

Describe the internal and external mechanisms adopted by the organization to report 
concerns regarding unethical behavior or behavior that does not comply with legislation, 
and matters relating to organizational integrity, such as communicating concerns through 
hierarchical channels, mechanisms for reporting irregularities, or reporting channels.

Ethics and Integrity

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   171

The symbols used identify the procedures that have been applied to carry out the Assurance:

Procedures (f)               Procedures (a) and (e)               Procedures (a), (b) and (c)

See a description of each procedure in the Independent Auditors ‘ Limited Assurance Report

Specific standard disclosures

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Material aspects: all

Macro-objectives: all

G4-DMA

Disclosures on management approach

Material aspects: Economic performance

Macro-objectives: Economic and financial results

a. Aspects Materiality
b. Management, objectives and actions: Macro-Objectives 
of Sustainable Development / Collaborative Initiative 
and Voluntary Commitments, and Braskem’s Voluntary 
Commitments
c. Management Evaluation: Social Development. Team 
Members. Performance Management

G4-EC1

Direct economic value generated and distributed

Economic and financial results

G4-EC2

Financial implications and other risks and opportunities for the 
organization’s activities due to climate change

Renewables
Energy and Climate Change
Additional information about this indicator is available in the 
2014 CDP report.

The reported information 
does not show a full 
breakdown of the 
economic value generated 
and distributed by region, 
given that it is heavily 
concentrated in Brazil.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   172

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

G4-EC4

Financial assistance received from government

Government
Furthermore, it is important to emphasize that the 
Government does not have any direct involvement with 
Braskem’s shareholder structure.

The data is not broken 
down by country, as no 
significant assistance is 
received outside of Brazil.

Aspects: Market presence

Macro-objectives: Local development

G4-EC5

Ratios of standard entry level wage by gender compared to local 
minimum wage at significant locations of operation

G4-EC6

Proportion of senior management hired from the local 
community at significant Locations of operation

Material aspects: Indirect economic impacts

Macro-objectives: Local development

Compensation
Note: for explanatory purposes: values by gender are 
not presented, considering that the entry level wage at 
Braskem is the same for both men and women, or in other 
words, the same value applies for both.

Among Braskem’s Leaders in Brazil – positions starting 
with Manager – 52% are local, or in other words, they were 
born in the same state where they are currently working. 
In Mexico and Germany, Leaders include all of those with 
Team Members and 35.8% and 61.9% of them were hired 
locally, respectively. The data from the United States is not 
reported given that the information is not monitored.

G4-EC7

Development and impact of infrastructure investments and 
services supported

Communities
Investment 
Note: this information is not broken down because 
all investments were paid in cash (money) or in kind 
(equipment donated) and all services offered were free.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   173

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

G4-EC8

Significant indirect economic impacts, including the extent of 
impacts

Markets and production
Business strategy
Global company
Braskem Idesa: progress 
Products

Material aspects: Purchasing practices

Macro-objectives: Local development

G4-EC9

Proportion of spending on local suppliers at significant locations 
of operation

Suppliers
Braskem has defined local suppliers as those that are 
located in the same country where the Company unit has 
acquired its products or services.

Material aspects: Materials

Macro-objectives: Renewable resources

G4-EN1

Materials used by weight or volume

G4-EN2

Percentage of materials used that are recycled input materials

The values used are 
not disclosed, as this is 
commercially sensitive 
information.

The main non-renewable direct materials* used by 
Braskem include: naphtha, condensate, ethane, propane, 
HLR, and sodium chloride. Braskem also uses ethanol 
manufactured from sugarcane to produce ethylene from 
a renewable source, thus reducing its demand for non-
renewable resources.
* Direct materials: those present in the final product. Non-
renewable materials: resources that are not renewed at the 
same rate at which they are consumed, such as minerals, 
metals, oil, coal, and gas.

Braskem’s strategy for replacing virgin raw materials 
consists of investments in renewable raw materials. As 
a result, no raw materials are obtained from recycling. At 
any rate, re-use is maximized at the industrial plants by 
means return flows in the productive process, which is the 
equivalent of internal recycling. For the future, investments 
are being made in energy and chemical recycling.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   174

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Material aspects: Energy

Macro-objectives: Energy efficiency

G4-EN3

Energy consumption within the organization

Energy and Climate Change

G4-EN5

Energy intensity

Energy and Climate Change

The 2012 and 2013 data 
does not include the 
international plants due to 
the difficulty of obtaining 
data in the necessary 
format.

Data from quantiQ and 
the Innovation Laboratory 
in Campinas (SP) was 
not considered. The 
quantiQ data is currently 
being integrated with 
the Braskem data. 
The laboratory is not 
considered material 
because it is a very small 
installation as compared to 
the industrial plants.

G4-EN6

Reduction of energy consumption

G4-EN7

Reductions in energy requirements of products and services

Energy and Climate Change
The reductions obtained were calculated based on 
the difference between fuel consumption before 
implementation of the initiative and fuel consumption after 
the implementation of the initiatives.

Products
Reductions are estimated by comparing the ‘before’ 
and ‘after’ scenarios for the use of the resins in question 
(Maxio® Family).

The presented data shows 
reductions in % in order to 
demonstrate the relevance 
of the gain. The absolute 
values are confidential.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   175

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Material aspects: Water

Macro-objectives: Water efficiency

G4-EN8

Total water withdrawal by source

Water: Use and discharge

G4-EN10

Percentage and total volume of water recycled and reused

Water: Use and discharge

Material aspects: Biodiversity

Macro-objectives: n/a (material only for Mexico)

G4-EN12

Description of significant impacts of activities, products, and 
services on biodiversity in protected areas and areas of high 
biodiversity value outside protected areas

G4-EN14

Total number of iucn red list species and national conservation 
list species with habitats in areas affected by operations, by level 
of extinction risk

The main impact of Braskem’s operations on biodiversity 
occurs when the new units are built in areas where there 
was no previous industrial activity, as in Mexico, where 
Braskem-Idesa is building a petrochemical complex. 
The measures designed to reduce impacts on the local 
biodiversity were described in the 2012 and 2013 annual 
reports. The non-reversible impacts over the middle term 
(approximately 10 years). The current status is described in 
the chapter entitled Braskem Idesa / Environmental Impact.

Braskem Idesa
There is only one species at risk of extinction affected by 
Braskem’s operations, the Ceratozamia miqueliana (flora, 
critical status) in Mexico. With the transfer of the plants 
found to the environmental protection area created by the 
Company, the number of plants increased significantly.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   176

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Material aspects: Emissions

Macro-objectives: Climate change

G4-EN15

Direct greenhouse gas (GHG) emissions (scope 1)

G4-EN16

Energy indirect greenhouse gas (GHG) emissions (scope 2)

G4-EN17

Other indirect greenhouse gas (GHG) emissions (scope 3)

G4-EN18

Greenhouse gas (GHG) emissions intensity

The breakdown of biogenic 
CO2 emissions is presented 
in the Company’s report 
for the Brazilian GHG 
Protocol Program, which 
has a publication date that 
falls after this report was 
closed (May 29, 2015). 
These emissions are not 
considered material for the 
Company, representing 
less than 0.01% of its Scope 
1 emissions.

The breakdown of biogenic 
CO2 emissions is presented 
in the Company’s report for 
the Brazilian GHG Protocol 
Program, which has a 
publication date that fell 
after this report was closed 
(May 29, 2015).

Energy and Climate Change
Braskem reports data from operations at which it holds 
operational control. To learn more about the complete 
methodology, consult the section about the Brazilian GHG 
Protocol Program in the Braskem report.

Energy and Climate Change
Braskem reports data from operations at which it holds 
operational control. To learn more about the complete 
methodology, consult the section about the Brazilian GHG 
Protocol Program in the Braskem report.

Energy and Climate Change
Braskem reports data from operations at which it holds 
operational control. To learn more about the complete 
methodology, consult the section about the Brazilian GHG 
Protocol Program in the Braskem report.

Energy and Climate Change
The GHG Protocol is the emission inventory methodology 
used. The information about the gases included in the 
calculation is available in the Braskem report in the Brazilian 
GHG Protocol Program.

Contents / About this report / Gri content index

BRASKEM   |   2014 Annual Report   |   177

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

G4-EN19

Reduction of greenhouse gas (GHG) emissions

Energy and Climate Change
The base year is 2008, since this was the year in which the 
Company established its strategic commitment to the topic. 
The methodology used is the GHG Protocol. The information 
about the gases included in the calculation is available in the 
Braskem report in the Brazilian GHG Protocol Program.

Macro-objectives: Climate change

G4-EN20

Emissions of ozone-depleting substances (ods)

Energy and Climate Change
Regarding CFC-11 equivalent, Braskem’s emissions are 
equal to 2.69 tons of CFC11e.

Macro Objetivos: Energia

G4-EN21

NOX, SOX, and other significant air emissions

Energy and Climate Change
The methodology used is that of the GHG Protocol. The 
complementary guidelines and conversion factor sources 
include: National Energy Balance (BEN, Brazil); 2006 IPCC 
Guidelines for National Greenhouse Gas Inventories; Hot 
Climate, Cool Commerce Report: A Service Sector Guide 
to Greenhouse Gas Management (WRI, 2006); AP-42 
(Compilation of Air Pollutant Emission Factors – Volume 
I, Fifth Edition, January, 2005 revised edition); Petroleum 
Industry Guidelines for reporting Greenhouse Gas 
Emissions (IPIECA, OGP and API). 
Specific conversion factors for the fuels of a specific site 
are used when available and can be consulted with the 
Environment area through the Company website contact 
channel.

Material aspects: Effluents and Waste

Macro-objectives: Water efficiency

G4-EN22

Total water discharge by quality and destination

Water: use and discharge
There are no records of the reuse of Braskem’s effluents by 
other organizations.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   178

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Macro-objectives: Safety

G4-EN23

Total weight of waste by type and disposal method

Material aspects: Products and Services

Macro-objectives: Application development

G4-EN27

Extent of impact mitigation of environmental impacts of 
products and services

Macro-objectives: Post-consumption

G4-EN28

Percentage of products sold and their packaging materials that 
are reclaimed by category

Material aspects: Compliance

Macro-objectives: Strengthening of practices

G4-EN29

Monetary value of significant fines and total number of non-
monetary sanctions for non-compliance with environmental 
laws and regulations

Waste
Waste discharge is determined under the terms of the 
suppliers’ agreements and in compliance with legal 
requirements.

Innovation
Products
Renewables
Reductions are estimated by comparing the ‘before’ and 
‘after’ scenarios for the use of the resins in question.

Communities
Projects
Braskem works with recyclable material scavenger 
cooperatives in Brazil to encourage the recycling of its 
products and packaging materials. See the recycled 
volumes in the chapter on Communities / Projects. These 
volumes do not represent a significant percentage of the 
total sold by Braskem.

The Company was not sentenced to pay any fines or 
comply with any non-monetary sanctions during the 
period in question. For the purposes of this report, the 
same materiality criterion was adopted as that used in the 
Reference Form instituted by the Brazilian Securities and 
Exchange Commission (CVM) under the terms of CVM 
Resolution 480/2009 – R$ 60 million. For environmental 
matters, the monetary value of R$ 10 million was adopted.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   179

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Aspects: Overall

Macro-objectives: Climate Change, Energy, Water

G4-EN31

Total environmental protection expenditures and investments 
by type

Environmental protection

Aspects: Employment

Macro-objectives: Economic and financial results

G4-LA1

Total number and rates of new employee hires and employee 
turnover by age group, gender and region

Recruitment and selection

Material aspects: Safety

Macro-objectives: Workplace Safety

G4-LA5

G4-LA6

Percentage of total workforce represented in formal joint 
management–worker health and safety committees that help 
monitor and advise on occupational health and safety programs

Safety

Type of injury and injury rates, occupational diseases, lost days, 
and absenteeism, and total number of work-related fatalities, by 
region and by gender

Safety

The data recording system 
for occupational health and 
safety does not present a 
breakdown by gender. The 
method used to monitor 
absenteeism is being 
revised, and therefore, 
it was not possible to 
obtain this item. Expected 
deadline for inclusion: 2015 
Annual Report.

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   180

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Material aspects: Diversity and equal opportunity

Macro-objectives: There is none, since the related aspects are not material.

G4-LA12

Composition of governance bodies and breakdown of 
employees per employee category according to gender, age 
group, minority group membership, and other indicators of 
diversity.

Team Members’ Profile

It was not presented 
a breakdown by age. 
Braskem will provide this 
information in 2016.

Material aspects: Local communities

Macro-objectives: Local development

G4-SO1

G4-SO2

Percentage of operations with implemented local community 
engagement, impact assessments, and development programs

Braskem Idesa
Communities

Operations with significant actual and potential negative impacts 
on local communities

Braskem Idesa
Projects
Energy and Climate Change
Process safety

Material aspects: Anti-corruption

Macro-objectives: Strengthening of practices

G4-SO5

Confirmed incidents of corruption and actions taken

Ethics and integrity

Macro-objectives: Public policy

Macro objectives: Strengthening of practices

G4-SO6

Total value of political contributions by country and recipient/
beneficiary

The topic of Public Policy is material for the operations in 
Brazil. To find out more about the political contributions 
made by Braskem, please visit the TSE website, http://
inter01.tse.jus.br/spceweb.consulta.receitasdespesas2014/
abrirTelaReceitasCandidato.action, performing a search 
by the Company’s name or its Federal Tax ID No. (CNPJ): 
42.150.391/0001-70.

Contents / About this report / Gri content index

BRASKEM   |   2014 Annual Report   |   181

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Material aspects: Anti-competitive behavior

Macro-objectives: Strengthening of practices

G4-SO7

Total number of legal actions for anti-competitive behavior, 
anti-trust, and monopoly practices and their outcomes

Zero

Material aspects: Compliance

Macro-objectives: Strengthening of practices

G4-SO8

Monetary value of significant fines and total number of 
non-monetary sanctions for non-compliance with laws and 
regulations

The Company was not sentenced to pay any fines or 
comply with any non-monetary sanctions during the 
period in question. For the purposes of this report, the same 
materiality criteria was adopted as that used in the Reference 
Form established by the Brazilian Securities and Exchange 
Commission (CVM) under the terms of CVM Resolution 
480/2009 – R$ 60 million. For environmental matters, the 
monetary value of R$ 10 million was adopted.

Material aspects: Client Health and Safety

Macro-objectives: Safety

G4-PR1

G4-PR2

Percentage of significant product and service categories for 
which health and safety impacts are assessed for improvement

Product safety

Total number of incidents of non-compliance with regulations 
and voluntary codes concerning the health and safety impacts 
of products and services during their life cycle, by type of 
outcomes

Product safety

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   182

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Material aspects: Product and service labeling

Macro-objectives: Safety

G4-PR3

G4-PR4

Type of product and service information required by the 
organization’s procedures for product and service information 
and labeling and percentage of significant product and service 
categories subject to such information requirements

Product safety

Total number of incidents of non-compliance with regulations 
and voluntary codes concerning product and service information 
and labeling, by type of outcomes

Product safety

Aspects: Marketing communications

Macro-objectives: Strengthening of practices

G4-PR7

Total number of incidents of non-compliance with regulations 
and voluntary codes concerning marketing communications, 
including advertising, promotion, and sponsorship, by type of 
outcomes

Zero

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   183

INDICATOR

DESCRIPTION

RESPONSES AND/OR LOCATION

OMISSIONS

EXTERNAL 
ASSURANCE

Material aspects: Compliance

Macro-objectives: Strengthening of practices

G4-PR9

Monetary value of significant fines for non-compliance with 
laws and regulations concerning the provision and use of 
products and services

The Company was not sentenced to pay any fines or 
comply with any non-monetary sanctions during the 
period in question. For the purposes of this report, the same 
materiality criteria was adopted as that used in the Reference 
Form established by the Brazilian Securities and Exchange 
Commission (CVM) under the terms of CVM Resolution 
480/2009 – R$ 60 million. For environmental matters, the 
monetary value of R$ 10 million was adopted.

Aspects: Non-discrimination

Macro-objectives: Strengthening of Practices

G4-HR3

Total number of incidents of discrimination and corrective 
actions taken

Ethics and integrity 

Contents / About this report  / Gri content index

BRASKEM   |   2014 Annual Report   |   184

Global Compact

PRINCIPLE

DESCRIPTION

CHAPTERS AND RELATED GRI INDICATORS REPORTED BY BRASKEM

Principle 1

Respect and support human rights

Principle 2

Prevent the violation of human rights

Corporate Governance / Ethics and integrity
 G4-HR3

Corporate Governance / Ethics and integrity
Suppliers / Ethanol

Support freedom of association in the workplace

Team Members / Training and development (Leader Training Program)

Principle 3

Principle 4

Principle 5

Eliminate forced labor

Abolish child labor

Principle 6

Eliminate discrimination in the workplace

Principle 7

Support a precautionary approach to environmental challenges

Principle 8

Promote greater environmental responsibility

Principle 9

Encourage environmentally-friendly technologies

Principle 10

Combat against corruption in all its forms, including extortion and bribery

Suppliers / Ethanol

Suppliers / Ethanol

Corporate Governance / Ethics and integrity
Team Members / Profile
Team Members / Compensation
Team Members/ New hires and turnover
G4-10, G4-EC5, G4-EC6, G4-LA1, G4-HR3

Braskem-Idesa: progress / Environmental impact
Products 
Environment
G4-EC2, G4-EN7, G4-EN12, G4-EN14, G4-EN27
Braskem Idesa: progress / Environmental impact
Products
Environment
Communities / Projects
G4-EC2, G4-EN7, G4-EN14, G4-EN27, G4-EN28
Products 
Innovation / Green isoprene
Innovation / Green butadiene
Innovation / Ethane: new technology
Innovation / Innovative company
G4-EC2, G4-EN7, G4-EN27
Corporate Governance / Ethics and Integrity /  
Cases of corruption and conflicts of interest
G4-SO5

Contents / About this report  / Global Compact

BRASKEM   |   2014 Annual Report   |   185

Glossary Above standard – above an expected 

level of quality

Água Viva – Braskem’s reuse water proj-
ect at the Camaçari Complex (BA)

Eco-efficiency – the ratio between the 
use of resources needed for to manufac-
ture a certain product and its produced 
volume. Expresses productivity from an 
environmental perspective

Biopolymer – a thermoplastic resin pro-
duced from renewable raw materials

Eco-indicators – environmental perfor-
mance indicators

Cap – emissions limit

Crackers – industrial installations in which 
naphtha is transformed into derivatives 
such as ethylene, propene, and other 
co-products

Cracking (of naphtha) – molecule break-
down for ethylene production

Thermal desorption – environmental 
remediation technology that uses heat 
to increase the volatility of contaminates 
so that they can be removed (separated) 
from the solid matrix in which they are 
found, typically in contaminated soils, until 
the same are decontaminated

Deviation – non-compliance with an 
operating requirement, for instance, the 
inappropriate use of required personal 
protection equipment

Grid emission factor – average rate of 
GHG emissions resulting from electricity 
generation

Feedback – response to a certain request 
or event

Flare – static mechanical safety device 
used to burn off chemical compounds that 
a plant is unable to process, either be-
cause it is not working with the appropri-
ate operational parameters (for instance, 
improper composition or overpressure), 
or in emergency cases, such as a non-
scheduled shutdown or a power failure. 
Flaring prevents hazardous compounds 
from being released into the atmosphere. 
The flare stacks are operated continu-
ously to ensure their proper functioning in 
case of emergency.

Education through and for Work – one of 
the principles of Odebrecht Entrepreneur-
ial Technology (TEO)

Scope 1 – direct greenhouse gas emis-
sions originating from sources that belong 
to or are controlled by the Company, such 
as emissions from combustion in boilers, 
furnaces or vehicles belonging to or con-
trolled by the Company

Scope 2 – greenhouse gas emissions orig-
inating from the acquisition of electrical or 
thermal energy consumed by the Company

Rotating clinker furnaces – furnaces for 
cement production

Scope 3 – indirect greenhouse gas 
emissions that involve all other emissions 
resulting from direct activities of the 
Company, but which occur in sources that 
do not belong to or are not controlled by 
the Company

Water stress – when the demand for 
water from a number of inhabitants and 
the average consumption per inhabitant 
exceed supply, that is, the amount and the 
distribution capacity of available water

GHG Protocol – a program designed to 
stimulate companies to create and publish 
their inventories of greenhouse gases

Gamification – application of elements 
and mechanics from games design in 
contexts other than electronic games in 
order to motivate and actively engage 
the parties involved through challenges, 
competition and rewards

Contents / About this report  / Glossary

BRASKEM   |   2014 Annual Report   |   186

(Resin) Grades – type, specification

Materiality – relevance, relevant topics

Team Member – a term used within 
Odebrecht Group’s companies, including 
Braskem, to refer to their employees

Investment grade – a rating that indicates 
low risk of default

Reverse logistics – set of actions, pro-
cedures and means designed to enable 
collection and restitution of solid waste to 
the corporate sector for reuse in their cy-
cle or other production cycles, or another 
end or disposal

Cap & trade market – an expression used 
in English, where “cap” means a limit and 
“trade” business. It is a system composed 
of different parties - for instance, coun-
tries or companies - in which emission 
quotas (permits or allowances) are 
defined for each participant, so that the 
sum of all quotas does not exceed the 
cap established for the system. The cap 
is established so as to ensure that the 
system’s total emissions are reduced 
from one period to the next (for instance, 
every year of existence of the market). 
Trade is the exchange of permissions 
between participants - those who man-
age to reduce emissions may sell their 
exceeding permits to those for whom 
reducing emissions is more expensive 
than buying permits from others. In other 
words, this trading scheme allows the 
desired reduction to be achieved at the 
lowest possible cost.

Level 1 (Bovespa) – corresponds to one 
of Bovespa’s listing segments. Most 
commitments to investors made by Level 
1 companies refer to providing information 
that facilitates the follow-up and inspec-
tion of the acts of companies’ administra-
tions and controllers. Further information 
on http://www.bmfbovespa.com.br/en-
us/markets/download/N1-Listing-Regu-
lation-2011.pdf

Level 2 (Bovespa) – among the require-
ments for listing at Level 2, the most 
relevant ones are the corporate commit-
ments that ensure greater balance among 
all shareholders. Further information on 
http://www.bmfbovespa.com.br/en-us/
markets/download/regulamento-niv-
el-II-may10.pdf

Offsets – emission credits that can be 
traded in a cap & trade market. They 
result from the emission reduction or 
emissions avoided in accredited areas 
not covered by the market (for instance, 
reforestation). These certificates can be 
used as a means of carbon offsetting by 
the participants of a cap & trade market 
who have exceeded their emission limit.

Onshore – oil production that occurs on 
land

Permits – authorization to release a 
certain amount of a controlled substance. 
They can be traded among the partici-
pants of a cap & trade market.

Green plastic – term used to identify res-
ins produced by Braskem from a renew-
able raw material, namely sugarcane.

Montreal Protocol – international treaty 
whereby signatory countries committed 
to promote changes in industrial process-
es, emphasizing the use of technologies 
that are free of substances responsible 
for ozone depletion. 

Risk rating (of processes) – Process 
safety index established by insurance 
companies. 

Second generation (petrochemical in-
dustry) – second-generation plants that 
produce intermediates and thermoplastic 
resins (PE, PP and PVC).

Spread – (profitability) margin 

Stakeholders – target audience, interest-
ed parties, relationship audiences – these 
are groups with which Braskem maintains 
some type of relationship as the result of 
its operations

Tag along – mechanism that gives mi-
nority Shareholders that own common 
shares (entitled to vote) of a company 
the same rights given to majority Share-
holders in the case of sale or transfer of 
control. Provided for in Brazilian legislation 
(Corporation Law)

Contents / About this report  / Glossary

BRASKEM   |   2014 Annual Report   |   187

Acronyms ABIQUIM – Brazilian Association of the 

Chemical Industry

ABS – acrylonitrile butadiene styrene 

CEMPRE – Corporate Commitment to 
Recycling, a non-profit association dedi-
cated to promoting recycling, with a focus 
on integrated waste management

ABIPLAST – Brazilian Association of the 
Plastics Industry

CO2 – carbon dioxide gas

GVces – Center for Sustainability Studies 
of the School of Business Administration 
of the Getúlio Vargas Foundation

ICCA – International Council of Chemical 
Associations

ABNT – Brazilian Association of Technical 
Standards 

LCA – Lifecycle Assessment

CO2e – carbon dioxide equivalent

Idesa – a Mexican petrochemical com-
pany

DCX – Duque de Caxias, a municipality in 
the state of Rio de Janeiro where one of 
Braskem’s industrial units is located

INFRAERO – Brazilian Airport Infrastruc-
ture Company

BM&FBovespa – Stock Market, Com-
modities and Futures

EBITDA – Earnings before interest, taxes, 
depreciation and amortization 

IPCC – Intergovernmental Panel of Cli-
mate Change (UN)

CADE - Administrative Council for Eco-
nomic Defense

FISPQs –Chemical Product Safety Data 
Sheet (Brazil) 

CCI – Corporate Community Investment

WLT – injury with lost time

GHG – greenhouse gases

CEBDS – Brazilian Business Council for 
Sustainable Development

Gj – gigajoules

CEO – Chief Executive Officer

CDP – Carbon Disclosure Program

CIPA – Internal Accident Prevention Com-
missions

GPS – Global Product Strategy

GRI – Global Reporting Initiative (a 
network that created a global standard 
methodology for corporate economic, 
social and environmental performance 
reports)

kWh/t – kilowatt-hours per ton

Kg/t – kilograms per ton

LE – Business Leader

MSDS - Material Safety Data Sheet (Unit-
ed States; called FISPQs in Brazil)

OSHA - Occupational Safety and Health 
Administration

Contents / About this report  / Acronyms

BRASKEM   |   2014 Annual Report   |   188

PA – Action Program

PE – polyethylene

HDPE – high-density polyethylene

LDPE – low-density polyethylene

REIQ – Special Regime for the Chemical 
Industry (Brazil)

IR – injury rate

WOLT – injury without lost time

UNESCO – United Nations Educational, 
Scientific and Cultural Organization

SAN – styrene acrylonitrile

UNIB – Basic Raw Materials Unit

LLDPE – linear low-density polyethylene

HESQAS – Health, Environment, Safety 
and Quality Assessment System (Brazil)

UNPol – Polyolefins, Vinyls and Renew-
ables Unit (Brazil)

Green PE – polyethylene produced from 
renewable raw material (sugarcane)

SDS – Safety Data Sheet (Germany; 
called FISPQs in Brazil)

UNUSE – United States and Europe Unit

UTEC – Braskem’s own brand of ul-
tra-high molecular weight resin

VPP – Voluntary Protection Program

GDP – gross domestic product 

PLASTIVIDA – Brazilian Social and Envi-
ronmental Institute for Plastics 

PNRS – Brazilian National Solid Waste 
Policy

PP – polypropylene

PRONATEC – Vocational Education Ac-
cess and Employment Program (Brazil)

PVC – polyvinyl chloride

REACH – Register Evaluation Authoriza-
tion and Restriction of Chemicals

SEBRAE – Brazilian Support Service for 
Micro and Small Companies

SEMPRE – Excellence in HES: Braskem’s 
Health, Environment and Safety man-
agement program designed to prevent 
and minimize risks as well as personal, 
environmental and material losses.

SENAI – National Industrial Training Ser-
vice (Brazil)

HES – Health, Environment and Safety

TEO – Odebrecht Entrepreneurial Tech-
nology

Contents / About this report  / Acronyms

BRASKEM   |   2014 Annual Report   |   189

Corporate 
information

Addresses and contact information for 
Braskem commercial and industrial units.

BRAZIL

SOUTHEAST
UNIB 3 CK ABC
Avenida Presidente Costa e Silva, 1178, 
Pq. Capuava – Santo André, SP, 
CEP: 09270-901
Phone: 55 11 4478-1515

UNIB 3 IN ABC
Rua da União, 765, Jardim Sonia Maria – 
Mauá, SP, CEP: 09380-900
Phone: 55 11 4977-2020

UN PE 7 ABC
Avenida Presidente Costa e Silva, 400, 
Pq. Capuava – Santo André, SP, 
CEP: 09270-000
Phone: 55 11 4478-4000

UN PP 4 ABC
Avenida Ayrton Senna da Silva, 2700, 
Jardim Oratório – Mauá, SP, 
CEP: 09380-901
Phone: 55 11 3583-2200

UN PE 8 CUB
Rodovia Cônego Domenico Rangoni – SP 
055, s/n – Km 266 – Pista Oeste – 
Cubatão, SP, CEP: 11573-903
Phone: 55 13 3362-9000 / 
Fax: 55 13 3362-9004

UNIB 4 and PE 9 DCX
Rua Marumbi, 1001, Campos Elíseos – 
Duque de Caxias, RJ, CEP: 25221-000
Phone: 55 21 2187-8883

UN PP 5 DCX
Rua Marumbi, 1400, Campos Elíseos – 
Duque de Caxias, RJ, CEP: 25221-000
Phone: 55 21 2173-4100

UN PP 3 PLN
Avenida Wagner Samara, 1280, Bairro 
Cascata – Paulínia, SP, CEP: 13140-000
Phone: 55 19 3344-6700

RJ Office
Rua Buenos Aires, 15, 9º e 10º andar, 
Edifício Buenos Aires Corporate, 
Rio de Janeiro, RJ, CEP: 20061-002
Phone: 55 21 2157-7760 / 
Fax: 55 21 2157-7719

SP Office – Head Office
Rua Lemos Monteiro, 120, 
Edifício Odebrecht São Paulo – Butantã, 
CEP: 05501-050 – São Paulo, SP Brasil
Phone: 55 11 3576-9000 / 
Fax: 55 11 3576-9073

SP Office – Villa Lobos
Avenida das Nações Unidas, 4.777, 
10º andar, Edifício Villa Lobos, Pinheiros, 
São Paulo, CEP: 05477-000
Phone: 55 11 3576-9000

SOUTH
PP 1 RS
BR 386 KM 419 – III Polo Petroquímico, 
Via Oeste – Lote 5, Triunfo, RS, 
CEP: 95853-000

UNIB 2 RS
BR 386, Rod. Tabaí/Canoas, km 419, 
Via de Contorno 850, Triunfo, RS, 
CEP: 95853-000

PP 2 / PE 5 RS
BR 386 KM 419 Lote 4, Polo Petroquímico 
do Sul, Triunfo, RS, CEP: 95853-000

PE 4 RS
BR 386 – Rodovia Tabaí/Canoas – 
Km 419, Via de Contorno, 1216 – 
Polo Petroquímico, Triunfo, RS, 
CEP: 95853-000

PE 5 RS
BR 386 km 419 Lote 04, 
Polo Petroquímico, Triunfo, RS, 
CEP: 95853-000

PE 6 RS
BR 386 – Rodovia Tabaí-Canoas – 
Km 419, Via de Contorno 1178 – 
Polo Petroquímico, Lote 29 – 
Passo Raso – Triunfo, RS, 
CEP: 95853-000

Contents / About this report / Corporate information

BRASKEM   |   2014 Annual Report   |   190

RS Office
Av. Soledade, 550, 2 andar, Petrópolis, 
Porto Alegre, RS, CEP: 90470-340
Phone: 55 51 3216-2626

BAHIA
UNIB 1 BA
Rua Eteno, 1561, Copec, Polo de Camaçari, 
Camaçari, BA, CEP: 42810-000

SC Office
Rua Professor Luis Sanches Bezerra 
da Trindade, 69, Salas 101 e 102, Centro, 
Florianópolis, SC, CEP: 88015-160
Phone: 55 48 3821-7600 / 
Fax: 55 48 3821-1169

ALAGOAS
CS 1 AL
Avenida Assis Chateaubriand, 5260, 
Bairro Pontal da Barra, Maceió, AL, 
CEP: 57010-500

PVC 2 AL
Rodovia Divaldo Suruagy – Km 12 – 
Via II, Polo Cloroquímico de Alagoas, 
Marechal Deodoro, AL, CEP: 57160-000

Mining
Av. Maj Goes Monteiro, 2889, Mutange, 
Maceio, AL, CEP: 57017-515

Cinal
Rodovia Divaldo Suruagy, Km 12, Via 06 - 
Polo Cloroquímico, Marechal Deodoro, AL, 
CEP: 57160-000

PE 1 BA
Rua Eteno, 1582, Copec, Polo de Camaçari, 
Camaçari, BA, CEP: 42810-000

PE 2 BA
Rua Hidrogênio, nº 3520, COPEC, Polo de 
Camaçari, Camaçari, BA, CEP: 42810-280

PVC 1 BA
Rua Hidrogênio, 3342, COPEC, Polo de 
Camaçari, Camaçari, BA, CEP: 42810-280

PE 3 BA
Rua Benzeno, 2391, COPEC, Polo de 
Camaçari, Camaçari, BA, CEP: 42810-020

CS 2 BA
Rua Oxigênio, 765, COPEC, Polo de 
Camaçari, Camaçari, BA, CEP: 42810-270

BA Office
Av. Antônio Carlos Magalhães, 3244, Edf. 
Thomé de Souza, 21º andar, Salvador, BA, 
CEP: 41820-000

UNITED STATES

U.S. Head Office
1735 Market Street, 28th floor, 
Philadelphia, PA 19103
Phone: 1 215 831-3100

La Porte Plant
8811 Strang Road, La Porte, TX 77571
Phone: 1 281 476-0303 / 
Fax: 1 281 930-2070

Marcus Hook Plant
P.O. Box 432, Marcus Hook, PA 19061
Phone: 1 610 497-8850 / 
Fax: 1 610 494-3792

Neal Plant
200 Big Sandy Road, Kenova, WV 25530
Phone: 1 304 453-1371 / 
Fax: 1 304 453-5916

Technology and Innovation Center
550 Technology Drive, Pittsburgh, 
PA 15219
Phone: 1 412 208-8100 / 
Fax: 1 412 20-88205

Houston Sales Office
Basic Petrochemicals produced in Brazil, 
5100 Westheimer Rd – Suite 495, 
Houston, TX 77056
Phone: 1 713 255-4747 / 
Fax: 1 713 255-4740

Contents / About this report  / Corporate information

BRASKEM   |   2014 Annual Report   |   191

OTHER COUNTRIES

MEXICO
Braskem Idesa SAPI, Boulevard Manuel 
Avila Camacho 36, Piso 24 Col. Bosques 
de Chapultepec, CP 11000 México D.

COLOMBIA
Capital Park – Centro Empresarial, Calle 
93 – 11A – 28 – Sala 302, Bogotá
Phone: 0057-1-589-7077

ARGENTINA
Braskem Argentina S.R.L., Carlos 
Pellegrini, 1.149, 7º piso, C1009ABW – 
Ciudad Autónoma de Buenos Aires
Phone: 54 11 5275-6600 / 
Fax: 54 11 5275-6699

VENEZUELA
Av. Río Caura – Torre Humboldt, Piso 19, 
Oficina 1901, Urb. Prados del Este, 
Caracas 1080
Phone: +58 (212) 976-5025

PERU
Av. Victor Andres Belaúnde No. 280 Of. 
603, San Isidro, Lima 27
Phone: +51 (1) 442-4241

CHILE
Av. Nueva Tajamar, 481, WTC Torre Norte
Oficina 301, Las Condes – Santiago
Phone: 0056-2-482-7000 / 
Fax: 0056-02-482-7010

NETHERLANDS
Braskem Europe BV, Beursplein, 37 – 
3.011 AA, Kamer 859, PO Box 30128, 
3001 DC, Rotterdam
Phone: 31 10 205-2943 / 
Fax: 31 10 205-2949

SINGAPORE
8 EU TONG SEN STREET #22-89, 
The Central, 059818 – Singapore
Phone: +65 6671 0431 / 
Fax: +65 6671 0439

Seadrift Plant
P.O. Box 105, Port Lavaca, TX 77979
Phone: 1 361 487-1100

Oyster Creek Plant
P.O. Box 2168, Freeport, TX 77542
Phone: 1 979 705-2650

GERMANY

German Head Office
An der Welle 4, 60322 Frankfurt am Main
Phone: 49 69 427 299 200

PP 11 Wesseling
Werk Wesseling, Rodenkirchnerstrasse 
400, 50389 Wesseling
Phone: 49 3222 1090 356

PP 12 Schkopau
Werk Schkopau, PF 1163, 06201 
Merseburg
Phone: 49 3222 1090 245

Contents / About this report  / Corporate information

BRASKEM   |   2014 Annual Report   |   192

Credits

Vice President of Institutional Relations 
and Sustainable Development
Marcelo Lyra do Amaral

Responsible for Corporate Communication 
André Vieira

Responsible for Sustainable Development
Jorge Soto

Responsible for Health, Environment and Safety 
Rita de Cássia Volponi Carvalho

External Communication Supervisor
Carlos Eduardo dos Santos

Sustainable Development Supervisors
Mario Pino, Sonia Chapman, André Leonel Leal, 
Luiz Gustavo Ortega, Ediane Monteggia, 
Luiz Carlos Xavier, Renata Ballve Ebert, and Yuki Kabe

Health, Environment and Safety Supervisors
André Luís Santos Virgulino, Douglas Tavares de Araújo, 
Isabella Santos Garcia, Lucy Helena Silva de Jesus, Mauro 
Machado Junior, Mayla de Cássia Pereira Salmeron, and 
Sandro Ricardo Roxo de Oliveira França

Content and design 
Versal Editores

Web development
Agência Dinamite

Editing
Thereza Martins

External assurance
KPMG

Photos
Julio Bittencourt

Translation
Spanish – Arabera Traduções
English – Lionbridge Technologies, Inc and Graça Bueno

Contents / About this report  / Credits

BRASKEM   |   2014 Annual Report   |   193

Appendices

Sustainability in the production 
chain – ethanol suppliers

Contractual ethanol suppliers, who are responsible for over 90% of Braskem’s purchases , are mon-
itored with the aim of ensuring green polyethylene has a guarantee of origin in accordance with so-
cio-environmental best practices, which strengthens the commitment to sustainability in the sugar 
and alcohol industry and ensures that Braskem’s ant its Clients’ expectations are met.
Below is the management process of contractual ethanol suppliers.

SELECTION OF NEW 
SUPPLIERS 

Braskem’s Code of Conduct for Ethanol Suppliers is sent 
to potential suppliers and discussed in negotiation meet-
ings. An assessment of  suppliers’ working capacity is car-

ried out as part of a selection process through questions 
about their management and collection of supporting 
documentation.

REGISTRATION AND 
RENEWAL

During the negotiation of contract terms, the reputation, 
financial standing, and tax and labor situation of the new 
supplier are evaluated through documentation and veri-
fication of their status on the Government’s “black lists”. 
Once approved, the suppliers are registered on Braskem’s 

supplier base and proceed to contracting stage. Registers 
are periodically renewed, with a document review under-
taken on a sampling basis. The register will be blocked if 
the supplier remains inactive for a definite period.

CONTRACTING

The contract, which embodies commitment to the Code 
of Conduct for Ethanol Suppliers, is signed between the 
supplier and Braskem, which begins to place purchase 
orders based on this document.

REGULAR AUDITS AT 
CONTRACTED COMPANIES

Suppliers are periodically audited by a third party in order 
to evaluate their alignment to the requirements of the 
Code of Conduct. Audits reSoutht in action plans devel-
oped to address non-conformities (NCs) and to commu-

nicate them to Braskem. Cases of non-conformity that 
have not been mitigated or improved within the expected 
deadline may reSoutht in the termination of supply to the 
plant concerned.

Contents / Appendices / Sustainability in the production chain – ethanol suppliers

BRASKEM   |   2014 Annual Report   |   195

Learn more about the Audit Program below.
Audit Program:

1st phase - Selection
Plants that supplied 80% of the volume purchased over the two previous years must have 
valid audits (each audit is usually valid for a period of two years, which may be reduced to 
one- year period in case of severe non-conformities or the recurrence of critical issues).

4th phase - Verification of CAPs
The fulfillment of CAPs is checked at the next audit of the plant. The Code of Conduct 
for Ethanol Suppliers has 37 requirements, which are classified, for audit and follow-up 
purposes, as follows:

3rd phase - Assessment and approval 
Independent auditors visit selected plants and carry out the procedures set forth in a 
standard check list that includes the Code of Conduct requirements. Verifications include 
interviews with managers and employees, review of supporting documentation and com-
pliance with working conditions. Any non-conformity (NC) including very critical items 
is immediately communicated to Braskem that gives notice to the supplier’s executive 
in charge and requests an immediate correction. The supply can be suspended until the 
issue is settled. 

3ª etapa – Avaliação e aprovação
An individual meeting is held with each supplier to discuss audit reSouthts. The plant is 
approved if no NC is found or once a Corrective Action Plans (CAPs) for NCs have been 
agreed with deadlines for solutions defined according to the severity of the matter. If a 
CAP is not fulfilled or renegotiated within the agreed deadline, a suspension of the plant’s 
accreditation is considered.  

Level of criticality

Year

Number of requirements

Expected deadline for 
solution of NCs

1 – very critical

2 – critical

3 – moderate

4 – low

8

9

12

8

immediate (up to 1 month)

short (up to 6 months)

medium (up to 1 year)

long (up to 2 years)

Contents / Appendices / Sustainability in the production chain – ethanol suppliers

BRASKEM   |   2014 Annual Report   |   196

New hires 
and turnover 

GRI G4-LA1

New hires in 2014

Country

Men

Women

Totals

Younger 
than 30

From 
30 to 50

Over 50

Subtotal

Rate

Younger 
than 30

From 
30 to 50

Over 50

Subtotal

Rate

TOTAL

Total rate

Brazil

US

Germany

Mexico

International offices

237

20

4

13

0

173

37

6

38

1

8

1

1

6

0

418

8.05%

137

58

10.68%

11

10.19%

57

11.95%

1

6

0

10

1

Total

274

255

16

545

8.6%

154

52

8

3

22

0

85

2

1

2

1

0

6

191

12.91%

609

9.13%

15

12%

5

9.26%

33

29.73%

1

5.56%

73

16

90

2

245

13.7%

790

10.93%

9.88%

15.31%

5.26%

9.72%

Contents / Appendices /New hires and turnover 

BRASKEM   |   2014 Annual Report   |   197

Turnover  in 2014

Country

Men

Women

Totals

Brazil

US

Germany

Mexico

International offices

Younger 
than 30

From 
30 to 50

68

206

7

0

5

0

18

7

15

1

Over 50

Subtotal

Rate

Younger 
than 30

From 
30 to 50

Over 50

Subtotal

Rate

TOTAL

Total rate

219

12

1

5

0

493

9.50%

46

102

22

170

11.49%

663

37

6.81%

8

7.41%

25

5.24%

1

5.00%

1

1

2

0

5

3

4

0

1

0

0

0

7

4

6

0

5.60%

44

7.41%

5.41%

0.00%

12

31

1

9.94%

6.59%

7.41%

5.27%

2.63%

Total

80

247

237

564

8.90%

50

114

23

187 10.46%

751

9.24%

Contents / Appendices /New hires and turnover 

BRASKEM   |   2014 Annual Report   |   198

Country

Region

Men

Women

Totais

Younger 
than 30

From 
30 to 50

Over 50

Subtotal

Rate

Younger 
than 30

From 
30 to 50

Over 50

Subtotal

Rate

TOTAL

Total Rate

New hires in 2013

Brazil

South

Southeast

Northeast

Sub-total

US

Germany

Mexico

Total Global*

59

69

56

184

20

7

200

411

35

75

54

164

25

9

154

352

* the data exclude international sales offices and quantiQ.

2

4

5

11

3

0

2

96

6.6%

148

8.5%

115

6.0%

359

7.0%

48

9.4%

16

14.8%

356

80.9%

21

53

25

99

10

4

47

6

40

17

63

11

10

21

16

779

12.6%

160

105

0

2

0

2

3

0

0

5

27

95

42

8.6%

15.8%

9.7%

164

12.2%

24

21.1%

14

23.3%

123

243

157

523

72

30

68

81.0%

424

270

16.8%

1049

6.9%

10.4%

6.7%

8.1%

11.6%

17.9%

80.9%

13.5%

Contents / Appendices /New hires and turnover 

BRASKEM   |   2014 Annual Report   |   199

Turnover  in 2013

Country

Region

Men

Women

Totals

Younger 
than 30

From 
30 to 50

Over 50

Subtotal

Rate

Younger 
than 30

From 
30 to 50

Over 50

Subtotal

Rate

TOTAL

Total Rate

Brazil

South

Southeast

Northeast

Sub-total

US

Germany

Mexico

Total Global*

15

25

16

56

19

4

6

85

31

88

75

194

11

0

0

60

57

64

181

11

0

0

106

7.3%

170

9.8%

155

431

8.1%

8.4%

41

8.0%

4

6

3.7%

1.4%

11

28

11

50

1

1

2

205

192

482

7.8%

54

9

52

17

78

4

3

0

85

3

3

2

8

4

0

0

23

83

30

7.3%

13.8%

6.9%

136

10.1%

9

4

2

7.9%

6.7%

2.4%

129

253

185

567

50

8

8

12

151

9.4%

633

7.3%

10.8%

7.9%

8.8%

8.1%

4.8%

1.5%

8.2%

* the data exclude international sales offices and quantiQ.

Contents / Appendices /New hires and turnover 

BRASKEM   |   2014 Annual Report   |   200

Country

Region

Men

Women

New hires in 2012

Younger 
than 30

From 
30 to 50

Over 50

Subtotal

Younger 
than 30

From 
30 to 50

Over 50

Subtotal TOTAL

Turnover  in 2012

South

Southeast

Northeast

Brazil

30

69

45

Sub-total

144

Texas

US

Pennsylvania

West Virginia

Total

Germany

0

7

0

7

8

Total Team Members

159

8

43

14

65

0

12

0

12

17

94

0

0

0

0

2

1

0

3

0

3

38

112

59

81

63

51

209

195

2

20

0

22

25

2

14

3

19

4

25

72

60

157

4

27

5

36

11

256

218

204

2

5

4

11

0

11

2

13

0

24

108

146

Country

Region

Men

Women

Brazil

South

Southeast

Northeast

Sub-total

US

Germany

77

155

120

352

2

1

Total Team Members

355

23

59

32

114

1

0

115

140

252

115

174

363

572

6

52

10

68

15

8

72

10

90

40

446

702

Contents / Appendices /New hires and turnover 

BRASKEM   |   2014 Annual Report   |   201

Discharge of 
Effluents

GRI G4-EN22

Total water discharge, by quality and destination - Brazil 2013

Location

Destination of 
effluent

Brazil

Volume of 
effluent
discharges
(m³/year)

Treatment method

Biochemical oxygen 
demand* (kg/year)

Total suspended 
solids* (kg/year)

Other significant quality 
parameters* (kg/ year)

Rio de Janeiro

Coelho Canal

676,405

Biological

Bahia

Cetrel – External Waste-
water Treatment Plant

8,039,242

Pretreatment with water and 
oil separators and biological 
treatment at CETREL

52,615

879,526

43,278

169,808

NA(1)

0.12 kg of Hg in CS 2 and 1,102 kg of 
EDC 37,150 kg of Oils and Greases in 
PVC 1

Alagoas

Ocean

4,267,463

Neutralization / Aerobic pro-
cess (activated sludge)

8

55

NA(1)

Rio Grande do Sul

SITEL – External Waste-
water Treatment Plant

3,094,638

Ponte Funda Creek

Perequê River

98,529

321,100

São Paulo

Tamanduateí River

2,036,312

Pretreatment with water and 
oil separators and primary, 
secondary (biological) and 
tertiary treatment at SITEL

Sent for external treatment

Water and oil separator and 
primary treatment by decan-
tation and filtering

Conventional Primary and 
physical, physical-chemical 
and biological

594,579

476,184

DQO at UNIB 2 RS: 1,510,508 kg

NA(1)

27

33,948

0

492

NA(1)

Oils and greases in UNIB 3 CK and IN, 
respectively: 26,941 kg and 161 kg

* Generation of liquid effluents at the UNIB 1 (Bahia) plant presented an increase in cooling tower drainage due to the impact of the quality of reused water.
1 - NA: data not available as it is not a legal requirement;

Contents / Appendices / Discharge of Effluents

BRASKEM   |   2014 Annual Report   |   202

Total water discharge, by quality and destination - U.S. and Germany 2013

Location

Destination of 
effluent

US

Volume of 
effluent
discharges
(m³/year)

Treatment method

Biochemical oxygen 
demand* (kg/year)

Total suspended 
solids* (kg/year)

Other significant quality 
parameters*(kg/ year)

La Porte

Houston navigation cana

175,216

Primary treatment and coloration

NR(1)

Marcus Hook

Delaware River via 
POTW

243,489

Primary treatment, biological 
and coloration

<10mg/L

Neal

Seadrift

Big Sandy River

399,120

Primary treatment and coloration

8.3 mg/L

Victoria Barge Canal

308,275

External treatment

Oyster Creek

Oyster Creek

108,956

External treatment

Germany

Schkopau

Wesseling

Rio Saale

Rio Rhine

73,759

112,538

External treatment

Primary and biological treat-
ment

NR(1)

NR(1)

NR(1)

17 mg/L

 NR(1)

<10mg/L

17.8 mg/L

 NR(1)

 NR(1)

* Generation of liquid effluents at the UNIB 1 (Bahia) plant presented an increase in cooling tower drainage due to the impact of the quality of reused water.
1 - NR: parameters not reported since they are insignificant.

Contents / Appendices / Discharge of Effluents

BRASKEM   |   2014 Annual Report   |   203

Total water discharge, by quality and destination - Brazil 2012

Location

Destination of 
effluent

Brazil

Volume of 
effluent
discharges
(m³/year)

Treatment method

Biochemical oxygen 
demand (kg/year)

Total suspended 
solids (kg/year)

Other significant quality 
parameters*(kg/ year)

Rio de Janeiro

Coelho Canal

709,449

Biological

7,350

71

Not available

Bahia

Biological Treatment 
Plant UNIB4

Cetrel Wastewater 
Treatment
Plant

76,626

BIOX / biological treatment

Not available

6,309,717

Biological treatment
pretreatment with water and 
oil separators

931,759

213,816

1.91 mercury
1,910,000 chloride
12,922 dichloroethane
40,090 oils and fatsphosphate, zinc,
chrome, cyclohexane and methylene
chloride (data not available)

Alagoas

Ocean

3,681,672

Neutralization / Aerobic Pro-
cess (activated sludge)

831,294

Rio Grande do Sul

SITEL - External Waste-
water Treatment Plant 

1,034,008

Stabilization ponds

 1,758

ETE REPLAN

Perequê River 

878

94,827

Not available

Primary

São Paulo

Tamanduateí River**

8,761,353

Physical, physicalchemical
and biological

9,231

316,477

305,211

 26,884

51

1,293

Not available

1,272 oils and fats

Not available

3,155 oils and fats

*Partial data. Since 2012 was the first year this indicator was collected, it was not possible to obtain complete data for all quality indicators at all industrial 
plants. It was also not possible to collect data for the units in the USA and Germany.
** In preparation for the change in wastewater classification at the polyethylene and basic petrochemicals plants in the ABC region of Greater São Paulo, 
improvements were made to the wastewater measurements systems in 2012. Improvements in the treatment systems were found to be necessary to 
ensure compliance with the regulations applicable as of 2013. These improvements began to be implemented in 2012. 

Contents / Appendices / Discharge of Effluents

BRASKEM   |   2014 Annual Report   |   204