Briscoe Group Limited, a New Zealand-based retail company, primarily deals in homeware and sporting goods. Its business is split into two segments, Homeware and Sporting Goods, and the company operates a total of 88 stores under various brand names, including Briscoes Homeware, Living & Giving, and Rebel Sport. It also sells products online. Headquartered in Auckland, the company was founded in 1781 and is a subsidiary of JB Were (NZ) Nominees Limited.