Quarterlytics / Consumer Cyclical / Auto - Recreational Vehicles / BRP

BRP

doo · NASDAQ Consumer Cyclical
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Ticker doo
Exchange NASDAQ
Sector Consumer Cyclical
Industry Auto - Recreational Vehicles
Employees 10,000+
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FY2016 Annual Report · BRP
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ANNUAL REVIEW

FOR THE YEAR  
ENDED JANUARY 31,  

2016

OUT-INNOVATE.OUT-EXECUTE.OUT-PERFORM.02 /// BRP / 2016 ANNUAL REVIEW

FISCAL YEAR 
2016

MOVING PEOPLE  
WITH PASSION  
AND INNOVATION

BRP is a global leader in the design, 
development, manufacturing, distribution and 
marketing of powersports vehicles and propulsion 
systems. Its portfolio includes Ski-Doo® and Lynx® 
snowmobiles, Sea-Doo® watercraft, Can-Am® 
off-road vehicles, Can-Am Spyder® on-road vehicles, 
Evinrude® and Rotax® marine propulsion systems as 
well as Rotax engines for karts, motorcycles and 
recreational aircraft. BRP supports its line of 
products with a dedicated parts, accessories and 
clothing business.  

          SEASONAL PRODUCTS

COMPANY OVERVIEW

$3.8B 
ANNUAL SALES
7,900 
DEDICATED 
EMPLOYEES 
WORLDWIDE

0.62 
WORLD-CLASS 
WORKPLACE  
ACCIDENT RATE*

*  Lost time or restricted  
case frequency rate

100+ 
COUNTRIES WHERE 
OUR PRODUCTS 
ARE FOUND
4,200 
DEALERS WHO  
REPRESENT OUR 
BRANDS

2016 
HIGHLIGHTS

EARNINGS PER SHARE - DILUTED 11

CA$, at January 31

1.5

1.0

0.5

0

n 2016 
n 2015 
n 2014 
n 2013 

1.1 6
0.53
0.59
0.44

TOTAL REVENUES

 NORMALIZED EARNINGS PER SHARE - DILUTED 11

CA$ millions, at January 31

CA$, at January 31

4,000

3,500

3,000

2,500

2,000

CAGR: 10%

n 2016 
n 2015 
n 2014 
n 2013 

3,829
3,525
3,194
2,896

2.0

1.5

1.0

0.5

0

CAGR: 6%

n 2016 
n 2015 
n 2014 
n 2013 

1.7 1
1.65
1.49
1.43

 
     
  BRP / 2016 ANNUAL REVIEW /// 03

A GLOBAL LEADER IN MOTORIZED  
VEHICLES AND ENGINES

(Numbers indicate global market position)

          SEASONAL PRODUCTS

      YEAR-ROUND PRODUCTS 

      PROPULSION SYSTEMS

no1

SNOWMOBILES

no4

OFF-ROAD VEHICLES

no1

PWCs

ON-ROAD VEHICLES
(No direct competitor)

no4

OUTBOARD  
ENGINES
(30 hp+)

World’s largest  
piston aircraft engine  
manufacturer 

    PARTS, ACCESSORIES  
    AND CLOTHING (PAC)

REVENUE BASE BY REGION

REVENUE BASE BY CATEGORY

At January 31, 2016

At January 31, 2016

n 50.6%  United States
n 3 1 .1 %  International
n 1 8.3%  Canada

n 37.6%  Year-round products
n 35.7%  Seasonal products
n 16.4%  Parts, accessories and clothing
n 10.3%  Propulsion systems

NORMALIZED EBITDA 11

RESEARCH AND DEVELOPMENT SPENDING

CA$ millions, at January 31

As a % of revenues and in CA$ millions

500

400

300

200

100

CAGR: 11%

n 2016 
n 2015 
n 2014 
n 2013 

460
4 2 1
380
335

1  See IFRS and non-IFRS measures section on p. 15.

200

175

150

125

100

4.4% 4.5% 4.5% 4.3%

n 2016 
n 2015 
n 2014 
n 2013 

164
158
145
128

 
 
 
 
 
04 /// BRP / 2016 ANNUAL REVIEW

LETTER  TO  
SHAREHOLDERS

WE ARE FOCUSSED 
ON ACHIEVING OUR 
GROWTH PLAN

LETTER TO SHAREHOLDERS

STRATEGIC  
PRIORITIES

GROWTH

AGILITY

ACCELERATE  
CAN-AM GROWTH

DEFINE THE NEXT 
WAVE OF GROWTH

IMPLEMENT ONE-PIECE 
FLOW, A MODULAR 
APPROACH AND  
A MORE FLEXIBLE 
SUPPLY CHAIN TO 
BETTER SERVE OUR 
CONSUMERS AND 
DEALERS

LEAN 
ENTERPRISE

IMPLEMENT NEW 
CORE TECHNOLOGIES 
AND DRIVE MARGIN 
IMPROVEMENT ON 
NEW PRODUCTS 
LAUNCHED

  BRP / 2016 ANNUAL REVIEW /// 05

Dear shareholders,

Fiscal 2016 has been a year marked by solid 
product introductions, flawless execution of our projects,  
and gains across all of our product lines. We faced a 
challenging environment, inciting us to demonstrate our 
agility and capacity to innovate. We resolutely pursued 
the rigorous execution of our plan and I am proud to 
report that we have delivered the best financial results 
in BRP’s history.

Revenues for the year increased to $3.8B, mainly 
driven by strong U.S. sales in our Year-Round Products 
and PAC categories. Our normalized EBITDA1 was up to 
$460M, resulting in normalized earnings per share1 of 
$1.71, a 4% increase over last year or a 10% growth at 
the same income tax rate. 

We disclosed our strategic priorities for the  

next four years, based on three specific long-term 
approaches: growth, agility and Lean enterprise. This 
roadmap will allow us to deliver strong shareholder 
value. The team is clearly aligned on these three 
priorities and is focused on driving results. 

Growth

We have implemented a structured framework to 
set in play our course of action over the next few years 
by identifying opportunities to stimulate growth across 
three axes:

•  growing market share in our existing  

six product lines, 

•  opening new segments in our current markets, and 

•  adding to our existing product offering by 

implementing an aggressive new product, new 
market strategy. 

We are currently centering our resources on 
capturing the full potential of the Can-Am brand  
in the U.S. We are targeting to double our off-road 
business over the next five years, and last September,  
I promised to release a new Can-Am side-by-side 
vehicle every six months for the next four years. The 
introduction in FY2016 of the Can-Am Defender vehicle, 
our entry into the largest segment of the side-by-side 
market, was just the beginning. 

1  See IFRS and non-IFRS measures section on p. 15.

Continued_

06 /// BRP / 2016 ANNUAL REVIEW

LETTER TO  
SHAREHOLDERS

THE BRP TEAM HAS ALWAYS 
RISEN TO THE CHALLENGE.  
I AM VERY PROUD OF BEING  
PART OF IT.

_Continued

It isn’t enough to grow our product lines; we also 
need to enhance our dealer network and increase our 
brand awareness. Accordingly, we added 105 new 
Can-Am dealers in North America this past year, 
improving our Can-Am side-by-side and Spyder  
network coverage by 28% in the past three years. 

We are also increasing Can-Am brand awareness 

with our involvement in NASCAR, announced in 
September 2015. This sponsorship is already 
demonstrating its potential in the first few months  
of 2016.

Agility

The consumer is at the heart of our success;  
this includes both our dealers and the end-consumers 
who actually use the products we manufacture. By 
becoming more agile in our manufacturing processes, 
BRP will respond to the needs of both consumers. 

1

Our Juárez 2 manufacturing site in Mexico is the 
best example of our agility where BRP’s new modular 
approach and the implementation of one-piece flow  
has allowed for a more predictable order-to-delivery 
process, letting dealers provide the right product at the 
right time.  

All new products are now developed with this 
approach, which enables us to fulfill our commitment to 
launch a new side-by-side model every six months for 
the next four years.

Agility also goes beyond manufacturing systems 

and processes; it also applies to our everyday decisions. 
For instance, we were able to demonstrate this during 
the 2015-16 winter when the El Niño weather pattern 
impacted the snowmobile industry in some regions of 
North America. We significantly reduced that impact 
through aggressive promotions. This decisional agility 
helped us boost sales and we ended the season with 
our highest North American market share since the 
industry began recording them. 

1 José Boisjoli on stage during Club BRP 2015

NEW POWERSPORTS DEALERS  
ADDED IN NORTH AMERICA

FY 2016  

105
SINCE FY 2014  219

+ 28% 

SIDE-BY-SIDE AND SPYDER 
COVERAGE IN NORTH AMERICA 
OVER THE PAST 3 YEARS

NEW EVINRUDE DEALERS  
ADDED IN NORTH AMERICA

FY 2016 

72

NEW EVINRUDE BOAT BUILDERS 
ADDED IN NORTH AMERICA 

FY 2016 

16

  BRP / 2016 ANNUAL REVIEW /// 07

Lean enterprise

We are implementing more and more new 

technologies, helping us render our processes and 
procedures more efficient and driving costs down. From 
our information technology to manufacturing systems 
and design process right down to quality assurance, 
dealer network coverage and big data, we are using 
cutting-edge systems to improve margins, develop new 
procedures and become more effective across our 
business units. 

In Austria and in Canada, we are remodelling our 

facilities to increase our operational efficiency with new 
technology. In fact, our team in Austria adapted plasma 
coating process used by some automotive OEMs to our 
products, allowing us to design more energy-efficient 
engines. In our Juárez 2 facility and in Valcourt, we  
have implemented new, more efficient frame  
welding systems. 

We aim to do more with less, become more 

effective in our decisions from a manufacturing 
standpoint, as well as across our administrative 
functions and with our suppliers. 

About the BRP team

BRP’s culture is all about performance; our  
talented employees are passionate about their work. 
This helps us navigate our demanding industry where 
innovation, in terms of products or processes, is the first, 
and last, key to success. Despite the demands of this 
high performance environment, the BRP team has 
always risen to the challenge. I am very proud of being 
part of it.

I’m also very happy with the strong results on the 
health and safety front. Once again, we surpassed last 
year’s record performance in workplace accident rate, 
outstripping our own ambitious target to reach another 
world-class result. Congratulations and thank you to the 
health and safety teams in all our sites!

The BRP story is one of strong success, but our 
ambition pushes us on. Our execution in the first year of 
our 2020 plan was flawless. Our plan for the future is to 
stay the course on this path to growing our company 
and become more agile and Lean, across our 
manufacturing sites as well as our business units  
and functions. 

Together, we are determined to meet or surpass 

the goal we have set.

José Boisjoli
President and Chief Executive Officer

08 /// BRP / 2016 ANNUAL REVIEW

THE YEAR  
IN REVIEW

MARKET INDICATORS

GLOBAL SALES UP

10.2% 

GLOBAL SALES IN CA$ MILLIONS, AT JANUARY 31, 2016

1,439.2

AWARDS

CAN-AM SPYDER F3

RED DOT 

GOOD 
DESIGN  

GOOD 
DESIGN 
AUSTRALIA

GOOD 
DESIGN 
JAPAN

CAN-AM OUTLANDER L

RED DOT

HIGHLIGHTS

Can-Am side-by-side and 
Spyder dealer coverage  
up 28% in North America  
in the past three years

Can-Am off-road  
#4 worldwide

Juárez 2 facility  
now producing new Can-Am 
Defender models

100,000th Can-Am  
Spyder vehicle  
produced on April 20, 2015

Can-Am Spyder RT  
#1 in the Touring segment in 
North America

Can-Am Commander model  
#1 in the Rec-Utility segment 
in North America

THERE HAS NEVER BEEN  
A BETTER TIME FOR CAN-AM 

The biggest growth potential for BRP is with the  
Can-Am brand. We’ve built a new facility in Juárez to 
support the off-road expansion, and in 2015, we’ve 
launched products that will put this new space to  
good use. From now on, all side-by-side vehicles  
will be produced there.

The North American market, the U.S. in particular,  
is where BRP’s main focus will lie. We also see good 
potential in Mexico, New Zealand, Australia and  
Western Europe. 

1

/// ON-ROAD VEHICLES

Expanding our presence

Our strategy with the Can-Am Spyder vehicle since its 

creation was to provide easy-to-use vehicles that help 
democratize open-air riding. 

The model year 2015 season was the first following the 

introduction of the Spyder F3 model with its authentic cruising 
riding position. Can-Am Spyder sales in our international 
markets increased by 26% vs last year. This strong increase 
was mainly driven by the European region, where the  
Spyder F3 vehicle’s bold look and muscular design  
particularly resonated. 

Of note this year, the production of our 100,000th Spyder, 

personally signed by BRP’s President and CEO José Boisjoli 
and delivered during Spyderfest, the world’s largest Spyder 
gathering. Firefighter Brahm Wilson was able to try out his 
new Spyder F3-S alongside 1,200 other Spyder owners on the 
first weekend in May 2015.

For model year 2016, BRP launched the F3-T and F3 

Limited models at its semi-annual dealer meeting in 
September. These vehicles are loaded with comfort and 
convenience features to offer greater freedom, flexibility,  
wind protection, and extra cargo space.  

YEAR-ROUND 

PRODUCTS

KEY INFO  BRP / 2016 ANNUAL REVIEW /// 09

YEAR-ROUND 
PRODUCTS

2

3

/// OFF-ROAD VEHICLES

Entering new markets

Our off-road strategy is all about growth; that’s why  
we are focused on reaching new segments of the off-road 
vehicle industry. For 2015, we entered the utility-recreation 
segment, which has grown nearly 45% over the past  
3 years. Globally, the recreational SSV industry recorded  
a 13% increase in the past year.

The off-road sales award for season 2015 went to  
the Can-Am Outlander L ATV. This model has succeeded in 
gaining market share in the mid-cc segment, the largest in the 
industry. This success has translated into the highest market 
share gains of the ATV industry for the Can-Am brand in  
North America, despite the industry’s overall decrease. On  
the international side, BRP’s ATV sales in Scandinavian have 
gone up over 34% compared to the last twelve months.

Without contest, the biggest product innovation of the 

2016 model year was the Can-Am Defender side-by-side 
vehicle. Tough, capable and clever, the Can-Am Defender 
vehicle was designed and engineered for the utility-recreation 
market, specifically farmers and estate owners who represent 
over 70% of this segment. We also capitalized on the success 
of the Outlander L ATV by integrating upgraded Rotax engines 
and introduced specialised models such as the mud-ready  
X mr model and the Mossy Oak Edition for hunting enthusiasts. 

1 Can-Am Spyder F3-S       2 Can-Am Defender DPS side-by-side vehicle       3 Can-Am Outlander ATVs 

KEY INFO10 /// BRP / 2016 ANNUAL REVIEW

THE YEAR  
IN REVIEW

MARKET INDICATORS

GLOBAL SALES UP

6.1% 

AWARDS

GLOBAL SALES IN CA$ MILLIONS, AT JANUARY 31, 2016

1,367.3

SEA-DOO SEARCH AND RESCUE (SAR) PWC

GOOD  
DESIGN

HIGHLIGHTS

Ski-Doo 
#1 brand 
worldwide

GOOD  
DESIGN 
AUSTRALIA

RED DOT 

Ski-Doo 
market share 
record for the 
2016 season

Sea-Doo 
#1 brand 
worldwide

Sea-Doo 
Entire line-up 
now produced 
in Querétaro, 
Mexico 

Sea-Doo 
Ended the 2015 
season setting 
a new market 
share record 

THE FIRST AND THE BEST

Long live the snowmobile

/// SKI-DOO AND LYNX SNOWMOBILES

BRP was the creator of snowmobiles and personal 
watercraft. Years later after many million units of each, 
we are still leading the pack with no intention of 
slowing down. We are the world leader in market share 
for both these products.

Innovation is in our DNA, and it all began with our 

Ski-Doo and Lynx brands. We are just as innovative in our 
go-to-market strategies as we are with our products, as  
spring orders represent a good portion of our annual volume. 

The 2014-2015 snow season ended late, which 

contributed to excellent spring order sales in North America. 
At season’s end, Ski-Doo sales in North America registered  
7% growth. For the 2016 season at January 31, the Ski-Doo 
brand continued to gain market shares in a weak market.  
The Scandinavian industry was up and the combined Ski-Doo  
and Lynx market share there was up 2% thanks to good  
snow coverage. 

The 2016 Ski-Doo Renegade Enduro snowmobile was one 
of the year’s stars, creating its own niche within the crossover 
segment. This sled registered an excellent in-season 
wholesale performance. Another popular model was the 
Ski-Doo MXZ Blizzard snowmobile sporting a vintage look.

In Scandinavia, the Lynx 49 Ranger model, a unique light 

utility sled that was renewed in model year 2016, stole the 
show. Another 2016 model year introduction was the Lynx 
Commander Touratech sled, for long adventures in just about 
any condition.

1

SEASONAL 

PRODUCTS

KEY INFO  BRP / 2016 ANNUAL REVIEW /// 11

SEASONAL 
PRODUCTS

2

3

/// SEA-DOO WATERCRAFT

Just can’t get enough

BRP is the leading PWC manufacturer in the world with 

its Sea-Doo brand. And we’ve shown just how innovation 
leaders should behave – by setting the bar high.

In North America, retail sales of Spark units increased  
by 40% in FY16 while the industry itself increased by 10%.  
In Scandinavia and Eastern Europe, the wholesale volume  
of Spark watercraft increased by about 50% vs industry  
growth of 9% (including Russia). 

Our strategy here is simple enough; more innovation, 

Model year 2016 brought its share of innovation with  

more customers, more volume. The Sea-Doo Spark PWC is a 
prime example as we can directly tie the industry’s 26% 
growth worldwide to its introduction in 2013. What’s more, this 
increase did not come at the expense of our other “traditional” 
PWC models. First-time customers were seduced to join the 
industry by its affordability and its accessibility. Globally, the 
industry is seeing a growth increase of 5% in the 2015 season.

the introduction of Sea-Doo units with a more powerful 
300-hp engine. These premium products were well-received in 
Australia, where the PWC season was just starting when they 
were launched.

1 Lynx Xtrim RE snowmobile       2 Ski-Doo Renegade Enduro snowmobile       3 Sea-Doo GTX Limited 300 watercraft

12 /// BRP / 2016 ANNUAL REVIEW

THE YEAR  
IN REVIEW

MARKET INDICATORS

GLOBAL SALES UP

5.8% 

AWARDS

EVINRUDE E-TEC G2 

GLOBAL SALES IN CA$ MILLIONS, 
AT JANUARY 31, 2016

395.4

GOOD  
DESIGN

HIGHLIGHTS

GOOD  
DESIGN 
AUSTRALIA

RED DOT

NMMA 
INNOVATION 
AWARD

1

Evinrude 
72 new dealers added to its  
North American network,  
16 OEMs added 

Rotax jet propulsion 
New agreement  
with Williams Jet Tenders

A TALE OF TWO BRANDS

The Evinrude and Rotax brands are the 
oldest in BRP’s portfolio. Their reputation for 
quality and reliability continues to propel 
them toward new markets and new clients.

1 Evinrude E-TEC G2 250 H.O. engine      

MARKET INDICATORS

GLOBAL SALES UP

12.9% 

HIGHLIGHTS

GLOBAL SALES IN CA$ MILLIONS, 
AT JANUARY 31, 2016

627.3

Nearly 290 new accessories 
introduced for MY2016 vehicles

1,300+ accessories compatible  
with MY2016 vehicles

KEY INFOPROPULSION SYSTEMSKEY INFO  BRP / 2016 ANNUAL REVIEW /// 13

2

3

/// MARINE PROPULSION SYSTEMS

/// ENGINES

A host of marine possibilities

Powering growth

A new generation of engines was launched in June 2014, 

There is a Rotax engine inside all BRP vehicles. Rotax 

setting off a year of awareness-raising for the new Evinrude 
E-TEC G2 outboard. In 2015, our strategy involved supporting 
dealers increase retail by offering test rides, marketing and 
continuing to raise awareness.

As a result, the Evinrude brand’s market share increased 

in the over 200 hp segment during the past year and we will 
launch other HP ranges over the next few years. The industry 
is showing promise in all markets, increasing by 2% worldwide.

engines are best known for their reliability, performance  
and efficiency. 

The Rotax MAX evo kart engine was introduced at the 

latter end of 2014 and we saw an 11% increase in sales overall 
from both upgrade kits and new engines. 

In 2015, BRP introduced the Rotax 915 iS engine, a more 
powerful aircraft engine, opening the market to larger aircraft, 
gyrocopters and small helicopters.

2 The 2015 Rotax MAX Challenge Grand Finals was held in Portimão, Portugal      3 BRP is the largest piston aircraft engine manufacturer

PARTS, ACCESSORIES  
AND CLOTHING

THE BRP LIFESTYLE

The vehicle or engine is only one part of the BRP 
experience. Consumers need the part that fits just 
right, the gear that’s best suited for their use and the 
clothing that will keep them safe and comfortable. 

According to the PAC strategy of maximizing the number 

of accessories available when the vehicle first rolls off the 
production line, all accessories dedicated to the new Can-Am 
Defender model, for example, were available at launch. 

In 2015, BRP’s dedicated North American PAC sales team 

took to the roads to increase awareness of our product and 

provide training to dealers. Over the past two years, PAC tour 
trucks visited over 600 dealerships in North America, training 
nearly 1,500 of their staff.  

Finally, BRP signed an agreement in 2015 to distribute 

through its North American dealer network four clothing 
collections, from Kappa Clothing, and the CGX2 camera  
from Cyclops Gear.

14 /// BRP / 2016 ANNUAL REVIEW

CSR

CORPORATE 
SOCIAL 
RESPONSIBILITY

1

2

By 2020, BRP aims to be recognized as a worldwide 
sustainable powersport innovation leader.

In August 2011, we created a global structure for all 
of our sustainability initiatives and launched our 
CSR program. It is based on six pillars: Governance, 
Environment, Employees, Product Safety, Supply 
Chain Management and Role in the Community.

Our 2020 goals include the following:

•  Conduct stakeholder consultations for all 

manufacturing sites

•  Reduce our energy consumption intensity  
and the GHG emissions intensity of our 
manufacturing sites by 25% based on FY11 levels

•  Achieve zero lost time accidents in our facilities

•  Ensure BRP’s donations represents 1%  
of the company’s earnings before tax.

2016 CSR Highlights

•  We achieved a health and safety frequency 
rate of 0.62; an improvement of more than 
28% over our FY15 results.

•  Our Gunskirchen facility is recognized with 
the BGF Gütesiegel award for exemplary 
workplace health promotion.

•  Our Querétaro site ranked in the top  

10% of the Best Places to work in Mexico.

•  Our Rovaniemi site received the Golden 

Brush Environmental Award from the Keep 
Lapland Tidy association.

•  Our Sturtevant plant is awarded a 

Sustainable Business Award from the 
Sustainable Business Council and  
Cool Choices.

•  Our Valcourt site is awarded the Health and 
Safety Award in the Workplace Grand Prize 
for the Eastern Townships region.

2016 CSR Report

Our FY2016 CSR report is prepared 

according to the Global Reporting Initiative 
(GRI) G4 Core Level and the GRI Principles for 
Defining Quality. You can access it through 
2016.brp.com/CSR.

1 Employees collected supplies for a retirement home in Juárez       2 Personnel attending a workshop on BRP’s Code of Ethics

INFORMATION FOR INVESTORS

Stock Exchange information
BRP Inc. subordinate voting shares are traded  
on the Toronto Stock Exchange under the  
symbol “DOO.”

Dividend Policy
The Company does not currently intend to 
declare any dividend on its shares. Any future 
determination to pay dividends on the shares  
of the Company would be at the discretion  
of the board of directors of the Company  
(the “Board of Directors”) and would depend 
on, among other things, the Company’s results 
of operations, current and anticipated cash 
requirements and surplus, financial condition, 
contractual restrictions and financing agreement 
covenants (including restrictions in the Term 
Credit Agreement and the Revolving Credit 
Agreement or other material agreements), 
solvency tests imposed by corporate law and 
other factors that the Board of Directors may 
deem relevant. 

Fiscal Year 2017 Tentative  
Earnings Calendar
First Quarter:  
Second Quarter:   Friday, September 9, 2016 
Friday, December 9, 2016 
Third Quarter: 
Thursday, March 24, 2017
Fourth Quarter: 

Thursday, June 9, 2016 

Issued and Outstanding Shares
As of April 1, 2016, the issued and  
outstanding shares of BRP Inc. consist of 
35,901,422 subordinate voting shares and 
79,023,344 multiple voting shares.

Annual Shareholders’ Meeting
The meeting will be held at 10:30 a.m. Eastern 
Time, June 9, 2016 at BRP’s Product Development 
Centre, 841, rue Cartier, Valcourt, Québec. The 
record date for shareholders is April 22, 2016.

Request for information
Analysts, shareholders and interested investment 
professionals may direct their business-related 
inquiries to: 

Research Coverage 1
BMO Capital Markets • Canaccord Genuity • CIBC 
World Markets • Citigroup • Desjardins Securities 
• GMP Securities • Morningstar • National Bank 
Financial • RBC Capital Markets • Robert W. Baird 
& Co. • ScotiaBank • UBS • Wells Fargo

Investor Relations Department
BRP Inc. 
726 St-Joseph  
Valcourt, Québec  J0E 2L0  Canada 
Tel.: +1 (450) 532-2211 
Email: ir@brp.com

Shareholder Services
For shareholder-related services, including estate 
change of name or address, stock transfers, 
settlement, lost stock certificates and duplicate 
mailings, please contact the transfer agent at:

Computershare Investor Services Inc.
100 University Ave., 8th Floor  
Toronto, Ontario  M5J 2Y1  Canada   
Tel: +1 (866) 245-4053 
www.investorcentre.com/service

For more information
To view the Company’s Annual Review and 
related financial information, to learn more about 
the products, to download product brochures or 
to find dealer locations, please visit the 
Company’s website at brp.com.

1  Analyst coverage known to the Company  
as at March 31, 2016. 

n   AN ONLINE VERSION OF THIS 

ANNUAL REPORT IS AVAILABLE 
AT 2016.BRP.COM

FORWARD-LOOKING STATEMENTS 

Certain statements in this Annual Review about the 
Company’s current and future plans, expectations 
and intentions, results, levels of activity, 
performance, goals or achievements or any 
other future events or developments constitute 
forward-looking statements. The words “may”, 
“will”, “would”, “should”, “could”, “expects”, “plans”, 
“intends”, “trends”, “indications”, “anticipates”, 
“believes”, “estimates”, “predicts”, “likely” or 
“potential” or the negative or other variations 
of these words or other comparable words or 
phrases, are intended to identify forward-looking 
statements. Forward-looking statements are 
based on estimates and assumptions made by the 
Company in light of its experience and perception 
of historical trends, current conditions and 
expected future developments, as well as other 

factors that the Company believes are appropriate 
and reasonable in the circumstances, but there 
can be no assurance that such estimates and 
assumptions will prove to be correct or that the 
Company’s business guidance, objectives, plans 
and strategic priorities will be achieved. Many 
factors could cause the Company’s actual results, 
level of activity, performance or achievements or 
future events or developments to differ materially 
from those expressed or implied by the forward-
looking statements, including those identified in 
BRP’s annual information form and management’s 
discussion and analysis of financial condition and 
results of operations.

The purpose of the forward-looking statements 
is to provide the reader with a description of 

management’s expectations regarding the 
Company’s financial performance and may not  
be appropriate for other purposes; readers should 
not place undue reliance on forward-looking 
statements made herein. Furthermore, unless 
otherwise stated, the forward-looking statements 
contained in this Annual Review are made  
as of the date of this Annual Review, and the 
Company has no intention and undertakes  
no obligation to update or revise any forward-
looking statements, whether as a result of new 
information, future events or otherwise, except 
as required by applicable securities regulations. 
The forward-looking statements contained in 
this Annual Review are expressly qualified by this 
cautionary statement.

IFRS AND NON-IFRS MEASURES

This Annual Review makes reference to certain 
non-IFRS measures. These measures are not 
recognized measures under IFRS, do not have 
a standardized meaning prescribed by IFRS 
and are therefore unlikely to be comparable to 
similar measures presented by other companies. 
Rather, these measures are provided as 
additional information to complement those IFRS 
measures by providing further understanding 
of the Company’s results of operations from 
management’s perspective. Accordingly, they 
should not be considered in isolation nor as a 
substitute for analysis of the Company’s financial 
information reported under IFRS. The Company 
uses non-IFRS measures including Normalized 
EBITDA, Normalized Net Income, Normalized 
basic earnings per share and Normalized diluted 

earnings per share to provide investors with 
supplemental measures of the Company’s 
operating performance. The Company believes 
non-IFRS measures are important supplemental 
measures of operating performance because 
they eliminate items that have less bearing on 
the Company’s operating performance and thus 
highlight trends in its core business that may not 
otherwise be apparent when relying solely on 
IFRS measures. The Company also believes that 
securities analysts, investors and other interested 
parties frequently use non-IFRS measures in the 
evaluation of companies, many of which present 
similar metrics when reporting their results. 
Management also uses non-IFRS measures in  
order to facilitate operating performance 
comparisons from period to period, prepare 

annual operating budgets and assess the 
Company’s ability to meet its future debt 
service, capital expenditure and working capital 
requirements. Because other companies may 
calculate these non-IFRS measures differently 
than the Company does, these metrics are not 
comparable to similarly titled measures reported 
by other companies. Refer to the Company’s 
management’s discussion and analysis for the 
Fiscal 2016, available on SEDAR at www.sedar.com, 
for definitions and reconciliations of Normalized 
EBITDA and Normalized Net Income to the most 
directly comparable IFRS measure.

©  BRP 2016. All rights reserved. ®, ™ and the BRP logo  

are trademarks of BRP or its affiliates. 

The information contained in this Annual Review was established as of May 15, 2016. 

Legal deposit Bibliothèque nationale du Québec 2016 

†  All other trademarks are the property of their respective owners. 

Printed in Canada May 2016

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