Quarterlytics / Consumer Cyclical / Auto - Recreational Vehicles / BRP

BRP

doo · NASDAQ Consumer Cyclical
Claim this profile
Ticker doo
Exchange NASDAQ
Sector Consumer Cyclical
Industry Auto - Recreational Vehicles
Employees 10,000+
← All annual reports
FY2017 Annual Report · BRP
Sign in to download
Loading PDF…
2017 ANNUAL REVIEW
Fueling growth  
with innovation, 
management excellence 
and a constant focus  
on our strategy

For the  
year ended  
January 31, 2017

We said we  
would outperform.
And we did.

02 

1

2

1.  BRP's Lynx Xtrim RE snowmobile, a deep-snow 

crossover designed for performance.  

2.  The side-by-side market has continued  

its fast-paced growth in FY 2017.  
Here, our Can-Am Defender Max model.

BRP  |  2017 ANNUAL REVIEW03 

Letter to 
shareholders

Dear shareholders,

Two years after launching our 2020 plan — and nearly half-
way through that plan — we remain steadily focused on its 
achievement. All employees worldwide are completely 
aligned with our strategic priorities. This resulted in the 
flawless execution I witnessed this past year, and in the 
record results I’m proud to share with you. 

Revenues for the year increased by 9% to pass  
the $4 billion mark for the first time, due in part to 
good sales of Can-Am off-road vehicles and Sea-Doo 
watercraft. Our Normalized EBITDA* also increased 
by 9%, resulting in record normalized diluted 
earnings per share* (EPS) of $1.96, an increase  
of $0.25 or 15% per share compared to the same 
period last year, and all this, within challenging 
market conditions. 

I can see and feel the result of our focus. We have 
talented people everywhere and they are motivated  
to deliver the plan. Beyond that, it is clear to me that 

our diversification strategy is also a key contributor: 
diversification in our product lines, well-balanced in 
our portfolio, with vehicles for every season; in our 
global sales network across 107 countries; and in our 
world-class manufacturing footprint in five countries 
around the world. In addition, we continue to  
innovate to keep an edge over our competitors.

While we are continuously adjusting our plan based  
on past learning and business realities, the ultimate 
objective of reaching the $6 billion mark and $3.50 EPS 
by FY 2021 through 10% revenue CAGR and 15% 
normalized EPS CAGR remains the same.

f Continued on page 4

* See Non-IFRS Mesures on p. 15.

BRP  |  2017 ANNUAL REVIEWLETTER TO SHAREHOLDERS

1

Strategic priorities

GROWTH

AGILITY

LEAN ENTERPRISE

ACCELERATE GROWTH

CREATE A STRONG 
PIPELINE OF  
NEW GROWTH 
OPPORTUNITIES

IMPLEMENT A MORE 
FLEXIBLE SUPPLY  
CHAIN TO IMPROVE 
CONSUMER EXPERIENCE 
AND REDUCE  
WORKING CAPITAL 

RELENTLESS PURSUIT  
OF EPS IMPROVEMENT 
THROUGH ORGANIZATIONAL 
EXCELLENCE AND A LEAN 
MINDSET ACROSS BRP 

04 

g Continued

GROWTH

Our growth is driven by the Can-Am brand,  
in particular the side-by-side vehicles such as  
the Defender and Maverick X3 models. These 
vehicles, addressing new markets, have significantly 
contributed to our excellent financial results in 
2016, despite the X3 being introduced only  
in August.

An important element of our growth strategy is  
the expansion of our dealer network. We had  
aimed to sign on 200 to 300 new dealers and  
I’m pleased that we have succeeded in that goal. 
At the same time, we can see an important 
momentum among our worldwide dealers. Our  
Dealer Value Proposition, including the product  
lines and incentive programs, is being well received  
and creating exceptional engagement in the network. 
I’m very happy with the constitution of the network, 
and I’m confident that each dealer can have a 
successful business.

2

AGILITY

In 2016, we introduced several more vehicles 
designed and built along the modularity principles  
of BM2, adapted from the automobile industry. 
These provide greater flexibility in the design, 
manufacturing and assembly of our vehicles,  
which allows us to offer an unprecedented number  
of new vehicles in a very short period of time. 

I’ve always insisted that our strategic priorities  
apply not only to our products, but also to our 
administrative processes. An excellent example this 
year is the management cockpit, which is a new way  
of holding our management committee meetings that 
is proving to be a strong alignment tool for all 
members of my team, helping us to focus on what’s 
important, act and react rapidly as needed, and 
consistently communicate key performance indicators.

f Continued on page 7

1. BRP’s products address a wide range of needs, including riding  
in the mud. Here’s the Can-Am Maverick MAX 1000R Xmr model.

2. Now in its third year, the Sea-Doo Spark model continues  

to bring new, younger users to the PWC market.

BRP  |  2017 ANNUAL REVIEWSEASONAL PRODUCTS

NO1

PWCs

NO1

SNOWMOBILES

PARTS, ACCESSORIES  
AND CLOTHING (PAC)

A global leader  
in motorized vehicles 
and engines 
Our product  
categories

Numbers indicate global market position.

YEAR-ROUND PRODUCTS

SPYDER  
THREE-WHEEL 
VEHICLES
(No direct competitor)

NO4

SIDE-BY-SIDE 
VEHICLES

NO3

ALL-TERRAIN 
VEHICLES

PROPULSION SYSTEMS

World’s largest  
piston aircraft engine  
manufacturer 

NO4

OUTBOARD  
ENGINES (30 hp+)

Moving people 
with passion  
and innovation

BRP is a global leader in the design, development, 
manufacturing, distribution and marketing of powersports 
vehicles and propulsion systems. Its portfolio includes  
Ski-Doo® and Lynx® snowmobiles, Sea-Doo® watercraft, 
Can-Am® off-road and Spyder® vehicles, Evinrude® and 
Rotax® marine propulsion systems, as well as Rotax engines 
for karts, motorcycles and recreational aircraft. BRP supports 
its line of products with a dedicated parts, accessories  
and clothing business.

05 

Company 
overview
$4.2B 

ANNUAL SALES

8,700 

OUR DEDICATED 
EMPLOYEES 
WORLDWIDE

100+ 

COUNTRIES WHERE 
OUR PRODUCTS  
ARE FOUND

4,200 

DEALERS WHO 
REPRESENT  
OUR BRANDS

35 

WORLDWIDE AWARDS 
RECOGNIZING BRP  
AS BEING A GOOD 
CORPORATE CITIZEN, 
INCLUDING THE  
LEED SILVER 
CERTIFICATION FOR 
BRP’S NEW JUÁREZ 2 
FACTORY IN MEXICO

3rd 

BEST PERFORMING 
STOCK IN THE  
S&P/TSX COMPOSITE 
INDEX CONSUMER 
DISCRETIONARY 
SECTOR IN 2016

0.6 

OUR WORLD-CLASS 
WORKPLACE  
ACCIDENT RATE*

*  Lost time or restricted case frequency rate

BRP  |  2017 ANNUAL REVIEWFISCAL YEAR 2017

Financial highlights

REVENUE BASE BY CATEGORY
At January 31, 2017

39.3% 
YEAR-ROUND 
PRODUCTS

35.3% 
SEASONAL PRODUCTS

15.4% 
PARTS, ACCESSORIES  
AND CLOTHING

10.0% 
PROPULSION SYSTEMS

TOTAL REVENUES
CA$ millions, at January 31, 2017

NORMALIZED EBITDA1
CA$ millions, at January 31, 2017

4,172

3,829

CAGR* 
10%

3,525

3,194

2,896

CAGR* 
11%

380

335

503

460

421

2013 2014 2015 2016 2017

2013 2014 2015 2016 2017

REVENUE BASE BY REGION
At January 31, 2017

06 

NORMALIZED EARNINGS  
PER SHARE - DILUTED 1
CA$, at January 31, 2017

RESEARCH AND  
DEVELOPMENT SPENDING
As a % of revenues and  
in CA$ millions

CAGR* 
8%

1.43 1.49

1.65

1.71

1.96

4.4%

4.5%

4.5%

158

145

128

4.3% 4.4%
184

164

2013 2014 2015 2016 2017

2013 2014 2015 2016 2017

50.8% 
UNITED STATES

31.5% 
INTERNATIONAL

17.7% 
CANADA

SHARE PRICE
Monthly closing price in CA$

$26.29
Feb. 1, 2017

$15.61
Feb. 1, 2016

F

M

A

M

J

J

A

S

O

N

D

J

F

FY 2017

* Compound Annual Growth Rate 
1 See IFRS and Non-IFRS measures 
section on p. 15.

BRP  |  2017 ANNUAL REVIEWNEW POWERSPORTS DEALERS  
ADDED IN NORTH AMERICA

FY* 2017  
(TARGET: 45-55+) 
SINCE FY 2014 
(TARGET: 200-300+) 

* Fiscal year

70
289

+33%
SIDE-BY-SIDE AND SPYDER 
COVERAGE IN NORTH AMERICA 
OVER THE PAST 4 YEARS

NEW EVINRUDE DEALERS ADDED 
IN NORTH AMERICA 
FY 2017 

55

NEW EVINRUDE BOAT BUILDERS 
ADDED IN NORTH AMERICA
FY 2017 

13

g Continued

LEAN ENTERPRISE

In December 2015, BRP announced a $118 million 
investment in its Valcourt manufacturing site. The 
first phase of this five-year project is now complete 
and we can already see important cost reductions 
attributable in part to better material flow, inventory 
reduction, decreased set-up times, and new 
technologies that reduce our manufacturing costs 
and create value for our customers.

At our Gunskirchen site, the 2020 plan allowed us to 
reduce the number of assembly lines from five to 
two, to introduce new technologies such as plasma 
coating, and to begin the in-house fabrication of 
turbo-charged systems, enabling us to better design 
powerful and fuel-efficient engines.

Finally, our state-of-the-art Juárez 2 manufacturing 
facility in Mexico completed its scheduled ramp-up 
during 2016. This plant allows for the exceptional 
growth of our side-by-side vehicles, as well as our 
ability to launch a new SSV every six months. The 
one-piece flow system instituted there enables us to 
keep only 8 hours of inventory at all times, which is 
an important efficiency gain.

LETTER TO SHAREHOLDERS

1. New retail environment to reach  
and engage their customers.

2. Strengthening our global footprint 
has allowed us to optimize our  
cost structure and our operational 
excellence. Here, our Juárez 2 
assembly line in Mexico, inaugurated  
in April 2016.

7279 C BRP_GVP_5303HR_50%.psd

1

2

07 

WE OUTPERFORMED. PERIOD.

I cannot overstate how proud I am of all of our 
employees. The flawless execution, focused approach 
to our strategic priorities and projects, and our 
commitment to reaching our stated objectives are 
truly exceptional. What’s more, our workplace safety 
rate keeps improving, reaching a record performance  
for the third year in a row.

We concluded an extremely good year, with record 
financial results, award-winning products celebrated 
by both dealers and consumers, and an engaged 
worldwide workforce. The powersports environment 
has been competitive, this past year in particular. BRP 
has maintained its sustained focus on its strategic 
priorities and succeeded in reaching its objective 
despite a challenging business environment. 

I am convinced that this focus, along with  
our diversification strategy and our passion  
for innovation, is the key to our success. We said  
we were going to outperform, and we did. 

BRP is on a roll! I hope you can feel it too.

José Boisjoli

President and Chief Executive Officer

BRP  |  2017 ANNUAL REVIEW 
THE YEAR IN REVIEW

YEAR-ROUND PRODUCTS

MARKET INDICATORS

AWARDS

GLOBAL SALES UP

13.8% 

GLOBAL SALES AT JANUARY 31, 2017

1,637.7

CA$ 
MILLIONS

08 

Can-Am Spyder vehicles

SPYDER F3 LIMITED

2016 Red Dot design award

CAN-AM DEFENDER

2016 Good Design award 
2016 Red Dot design award

CAN-AM DEFENDER XT 

2016 Grainews UTV Challenge

—  GLOBAL ON-ROAD 500 CC+ 

MOTORCYCLE INDUSTRY GROWTH 
Down 11% from season 2015  
Flat CAGR from season 2013 

—  U.S. 3-WHEEL INDUSTRY  

Generates approx. 40,000 units  
per year

—  N.A. 3-WHEEL INDUSTRY  

10% CAGR over the past 2 years

—  CAN-AM SPYDER RT  

#1 in the Touring segment  
in North America

—  SPYDER LINE-UP 

20 models

—  FIRST-TIME RIDERS  

Approximately one-third  
of Can-Am Spyder F3 owners 

The June 2016 Spyder Grossglockner Challenge, 
climbing Austria’s highest peak, assembled  
nearly 300 participants from 17 countries.

A Y-Wheelers event in Sweden had more than 
400 Spyder owners.

A new event in West Tokyo, Japan, in October 2016 
brought together 100+ owners.

Spyderfest in Springfield, Missouri, United States, 
gathered over 1,000 Spyder owners together  
in April 2016.

DEMOCRATIZING OPEN-AIR RIDING

The Can-Am Spyder three-wheel vehicle was first 
presented to the world in February 2007, in a virtually 
non-existent market. Ten years later, there are 40,000 
units sold in the three-wheel vehicle market in North 
America every year. 

of owners' gatherings around the world. Regardless of the 
size or location, the one common thread is bringing 
like-minded owners together to celebrate the freedom  
of the open road and the sense of community that comes 
with owning a Spyder vehicle.

Every Can-Am Spyder owner is part of something greater 
– the constantly growing Can-Am Spyder owners' 
community. This year, there were hundreds 

For model year 2017, BRP launched the F3 Limited 
models at its semi-annual dealer meeting in August, 
specifically designed for couples or friends to unleash 
their spirit of adventure together.

BRP  |  2017 ANNUAL REVIEW2

1

1. Maverick Max X3 Xrs Turbo R 

side-by-side vehicle

3

2.  Can-Am Defender XT CAB  

side-by-side vehicle

3.  Can-Am Spyder RT-S

09 

Off-road vehicles

ATV

SSV

—  CAN-AM ALL-TERRAIN VEHICLES  

—  CAN-AM SIDE-BY-SIDE VEHICLES  

—  42 SSV MODELS  

#3 worldwide

#4 worldwide

—  GLOBAL ATV INDUSTRY GROWTH  

Up 1% from season 2015  
Flat CAGR from season 2013

—  45 ATV MODELS  

Including youth and six-wheel models

—  GLOBAL RECREATIONAL  
SSV INDUSTRY GROWTH 
Up 5% from season 2015 
Up 12% CAGR from season 2013

One of the broadest  
and deepest line-ups  
in the industry

—  CAN-AM SIDE-BY-SIDE  

AND SPYDER DEALER COVERAGE  
Up 33% in North America  
in the past four years

A NEW SSV EVERY 6 MONTHS

In September 2015, BRP’s president and CEO, José 
Boisjoli, committed to introducing a new side-by-side 
vehicle every six months for the next four years. The 2016 
Can-Am Defender utility-recreational model was the first, 
closely followed by its big brother, the six-seater Defender 
MAX, in March 2016. Then the 2017 model year line-up 
was marked by the introduction of the Can-Am Maverick 
X3 side-by-side vehicle, the pinnacle of performance 
design that is defiant, precise and powerful. 

Retail sales of the sport Maverick X3 and utility Defender 
SSVs are spurring rapid growth worldwide, showing the 
success of our strategy to expand our product offering. 

On the ATV side, the mid-cc models continue to shine. 
BRP introduced the mud-ready Can-Am Renegade X mr 
570 mid-cc vehicle in 2016, and brought back the youth 
DS 70 model, suitable for ages six and up. 

BRP  |  2017 ANNUAL REVIEWTHE YEAR IN REVIEW

SEASONAL PRODUCTS

MARKET INDICATORS

GLOBAL SALES UP

7.8% 

AWARDS

SKI-DOO 

Ski-Doo won 10 press awards, including  
2 Snowmobile of the Year awards  
for the Ski-Doo MXZ X 850 E-TEC sled

GLOBAL SALES AT JANUARY 31, 2017

SEA-DOO GTX LIMITED 300

1,473.9

CA$ 
MILLIONS

10 

Red Dot design award, Good Design award

SEA-DOO SPARK

International Design Excellence  
Award (IDEA)

Ski-Doo and Lynx snowmobiles

—  SKI-DOO  

#1 brand worldwide

—  SEASON 2015-16  

—  NORTH AMERICA 

82% of global snowmobile sales 

—  98 DIFFERENT KEY MODELS  

Ski-Doo record market share worldwide

Under two brand names, Ski-Doo and Lynx

—  GLOBAL SNOWMOBILE INDUSTRY GROWTH 

Down 14% from season 2015 
Down 6% CAGR from season 2013

REVolution

In February 2016, BRP made a major statement in the 
snowmobile industry by introducing the REV Gen4, a new 
generation of the REV platform, the chassis that helped 
propel the Ski-Doo brand to #1 back in 2003. 

For the first time in almost 20 years, BRP designed a new 
platform and a new engine at the same time to deliver an 
incredible consumer experience. BRP engineers and 
designers followed its modularity approach in designing 
this vehicle, improving efficiency in our plants. 

On the Lynx side, BRP introduced the Commander Grand 
Tourer model, a touring version of one of Europe’s best- 
selling snowmobiles since its launch in 2009.

With a strong line-up and the agility of the team in 
launching sales programs to counter adverse snow 
conditions, the Ski-Doo brand ended the 2015-16 season 
by gaining market share and achieving its highest level 
since the industry began recording.

BRP  |  2017 ANNUAL REVIEW2

4

11 

3

1. Sea-Doo Spark TRIXX watercraft

2.  Ski-Doo MXZ family of snowmobiles

3.  Sea-Doo RXP-X 300 watercraft

4. Lynx snowmobile

1

Sea-Doo watercraft

—  SEA-DOO  

#1 brand worldwide

—  SEASON 2016  

Sea-Doo record market share worldwide

—  GLOBAL WATERCRAFT INDUSTRY GROWTH 

—  24 MODELS  

Up 10% from season 2015 
Up 12% CAGR from season 2013

Under the Sea-Doo brand

RECORD MARKET SHARE

The Sea-Doo brand had another strong season in 2016 
with an increase in retail sales, growing its market share 
for a sixth consecutive season to a record market share 
position. The Sea-Doo Spark model has significantly 
contributed to the industry growth observed since its 
introduction in 2013. The growth in 2016 was driven by 
both the entry-level Sea-Doo Spark PWC and the 
traditional models, including the 300-hp watercraft 
introduced in 2015. 

The 2017 Sea-Doo line-up unveiled a new engine in the 
fuel-efficient Rotax Advanced Combustion Efficiency 
(ACE) line and a new way to play on the water with the 
Sea-Doo Spark TRIXX PWC. Of particular note, the Spark 
TRIXX watercraft comes equipped with numerous 
innovations that help riders perform tricks like a pro.

BRP  |  2017 ANNUAL REVIEWTHE YEAR IN REVIEW

PROPULSION SYSTEMS

MARKET INDICATORS

AWARDS

GLOBAL SALES UP

5.4% 

GLOBAL SALES AT JANUARY 31, 2017

416.7

CA$ 
MILLIONS

12 

EVINRUDE G2 
International Design Excellence  
Award (IDEA)

ROTAX iNR (intelligent Neutral & Reverse)
National Marine Manufacturers  
Association (NMMA) 
Innovation Award in the Jet Boat  
category, Boating Industry’s  
Product of the Year award

Evinrude and Rotax marine propulsion systems

—  GLOBAL OUTBOARD ENGINE  

INDUSTRY GROWTH 
  Up 1% from season 2015
  Up 4% CAGR from season 2013

—  EVINRUDE: 55 NEW DEALERS  
AND 13 BOAT BUILDERS  
Added to its North American network

—  EVINRUDE PRE-RIGGING AGREEMENTS 
IN EUROPE WITH Lomac, Ocqueteau, 
Ranieri International, RIBITALY (BWA), 
Saver, Select Plaisance, T.A. Mare  
and Zodiac boats

—  NEW EVINRUDE DISTRIBUTORS  
Telwater in Australia, Marine 
Distributors Limited in New Zealand

—  INBOARD JET  

PROPULSION INDUSTRY  
Relatively stable in recent years

—  ROTAX JET  

PROPULSION SYSTEM  
New U.S. distribution agreement  
with Pacific Powertrain Inc.

LOOKING AT GROWTH

Following the 2014 launch of the cutting-edge Evinrude E-TEC 
G2 outboard engine, BRP expanded its product line in June 
2016 to now cover horsepower models from 150 to 300 hp.  
In Europe, BRP signed pre-rigging agreements to equip  
BWA, Lomac, Ocqueteau, Ranieri International, Saver, Select 
Plaisance, T.A. Mare and Zodiac boats with Evinrude engines, 
while concluding new distribution agreements in Australia  
and New Zealand.

During the past year, the Evinrude market share continued to 
increase in the 200-hp+ segment. The E-TEC G2 engine will 
continue to lead the way for the Evinrude brand renewal.

In the Rotax jet propulsion market, BRP signed a distribution 
agreement with Pacific Powertrain Inc. of Asotin, Washington,  
to tap into the lucrative aluminum riverboat market. Through 
this agreement, aluminum boat builders get the attention they 
require while benefiting from BRP's superior technology.  
BRP also concluded a supply agreement with AB Inflatables,  
a strong OEM with a reputation for high quality.

REVolution

BRP  |  2017 ANNUAL REVIEW—  INBOARD JET  

PROPULSION INDUSTRY  

Relatively stable in recent years

—  ROTAX JET  

—  ROTAX JET  

PROPULSION SYSTEM  
New supply agreement  
with AB Inflatables

PROPULSION SYSTEM  

New U.S. distribution agreement  

with Pacific Powertrain Inc.

—  U.S. RETAIL SALES OF  

ROTAX-POWERED BOATS  
Grew 12% year over year

2

1

1. 300 HP Evinrude E-TEC G2 engine

2. RMCGF: One make, one engine

3

3. The largest piston aircraft  

engine manufacturer

13 

Rotax engines

—  ROTAX AIRCRAFT  

World’s largest piston aircraft 
engine manufacturer

AT THE HEART OF EVERY BRP VEHICLE

The Rotax brand is at the heart of every  
BRP vehicle. Of particular note in 2016 was 
the introduction of the Rotax 850 E-TEC 
snowmobile engine that drew much praise 
from dealers and media. 

As BRP is the largest piston aircraft engine 
manufacturer, Rotax engines also lie at the 
heart of many light and ultra-light aircraft 
around the world.

In 2015, BRP released the new Rotax 915 iS 
engine, a more powerful aircraft engine, 
opening the market to larger aircraft, 
gyrocopters and small helicopters.  
There has been very positive commentary  
and high interest from the market for the 
915 iS engine.

BRP’s 17th edition of the Rotax MAX 
Challenge Grand Finals (RMCGF) was held 
at the Circuito Internazionale Napoli in Italy 
in October 2016. The drivers, considered  
to be the crème de la crème in their home 
countries, demonstrated their world-class  
skills and talent battling against some of the 
most popular names in karting. The Rotax 
MAX Challenge (RMC) is a professional  
kart racing series established, owned and 
organized by BRP and its Rotax kart engine 
distributors. Approved by and in compliance 
with CIK / FIA, the RMC is a "one-make-
engine" formula: only Rotax kart engines 
that are checked and sealed (for equal 
performance) are used. The success in  
the competition is mainly up to the skills  
of the driver.

BRP  |  2017 ANNUAL REVIEWTHE YEAR IN REVIEW

PARTS, ACCESSORIES  
AND CLOTHING

MARKET INDICATORS

AWARDS

LinQ SYSTEM 

Good design award

GLOBAL SALES UP

2.5% 

GLOBAL SALES AT JANUARY 31, 2017

643.2

CA$ 
MILLIONS

14 

PAC

1

2

1. Winter accessories collection  

for Can-Am ATVs

2.  Can-Am Defender accessories  

for work and play

—  RECORD 400+ ACCESSORIES 

—  NEARLY 600 ACCESSORIES  

INTRODUCED  
For 2017 Ski-Doo, Sea-Doo  
and Can-Am vehicles

—  1,600+ ACCESSORIES COMPATIBLE  

With 2017 Ski-Doo, Sea-Doo  
and Can-Am vehicles

For 2017 Can-Am side-by-side vehicles

—  NEARLY 150 ACCESSORIES 
SPECIFICALLY DESIGNED  
For 2017 Can-Am Maverick X3  
and X3 MAX models

—  175+ ACCESSORIES AVAILABLE  
For 2017 Can-Am Spyder vehicles

—  475+ ACCESSORIES  

For 2017 Ski-Doo snowmobiles

OFFERING CUSTOMIZATION

This year, the number of accessories introduced for 2017 
Ski-Doo, Sea-Doo and Can-Am vehicles reached a record high 
at over 400. In particular, BRP developed a full line of 
accessories for its new Can-Am Maverick X3 model, and has 
teamed up with several aftermarket leaders who have developed 
co-branded accessories specifically for the vehicle. 

In June, BRP released its Evinrude virtual dashboard that 
allows the display and direct control of important engine 
features from a mobile device. 

The Evinrude E-Link transmits vital engine and vessel 
information over WiFi to any iOS or Android device. 

BRP  |  2017 ANNUAL REVIEW4

6

3

5

3. Thanks to its impressive array of accessories,  
the Can-Am Maverick X3 pushes the limits  
of a sport SSV.

4. Consumers can add an Akrapovic exhaust to their 
Can-Am Spyder vehicle, a high-quality exhaust  
system renowned for its distinctive sound.

ˇ

5. Fun in the sun, but a little shade  

doesn't hurt either!

6. BRP received a Good Design Award  

for its LinQ system in 2016.

15 

—  175+ ACCESSORIES AVAILABLE  

For 2017 Can-Am Spyder vehicles

—  475+ ACCESSORIES  

For 2017 Ski-Doo snowmobiles

—  105 ACCESSORIES SPECIFICALLY 

—  1,250+ ACCESSORIES AVAILABLE  

DESIGNED  
For the new Ski-Doo  
REV Gen4 platform

—  100+ ACCESSORIES  

For 2017 Sea-Doo watercraft

For Evinrude engines

—  340+ ACCESSORIES AVAILABLE  
For G2 engines specifically  
(excluding panel kits)

Finally, BRP renewed in 2016 its NASCAR sponsorship for the next 
two years through its collaboration with the GoFAS No.32 NASCAR 
Sprint Cup series racing team, in association with the Kappa and 
Cyclops Gear brands. The agreement provides BRP’s Can-Am brand 
with the opportunity to sponsor 36 races, including 13 as primary 
sponsor, during the 2017 and 2018 seasons.

BRP  |  2017 ANNUAL REVIEWCSR

CORPORATE 
SOCIAL  
RESPONSIBILITY

By 2020, BRP wants to be recognized as a worldwide sustainable  
powersport innovation leader.

In August 2011, we created a global structure for all of  
our sustainability initiatives and launched our CSR program.  
It is based on six pillars: Governance, Environment, Employees, 
Product Safety, Supply Chain Management and Role in  
the Community. 

Three-year action plans have been developed and set out concrete  
and measurable means to increase CSR awareness and visibility,  
and take tangible steps to further improve BRP’s good  
corporate citizenship.

Here are some of our 2020 goals:

— Reduce our energy consumption intensity and our GHG emissions 

intensity by 25% based on FY 2011 levels.

— Achieve zero lost-time accidents in our facilities.

— Ensure BRP’s donations represent 1% of the company’s  

earnings before tax.

— Conduct stakeholder consultations for all manufacturing sites.

2017 CSR HIGHLIGHTS

— Our Querétaro facility received the State Business  

Merit Award in the Export Category.

— BRP’s manufacturing plants in Mexico were recognized  

for their family-friendly policies.

— Our Gunskirchen facility obtained its ISO 14001 certification 

and received the klimaaktiv award for energy efficiency.

— Our Rovaniemi and Sturtevant facilities celebrated 365 days 

without a lost-time accident.

— Our Valcourt facility received the "performance" recognition 
from the Québec government’s ICI ON RECYCLE! program  
for its 86.3% recycling rate. 

— Our Sturtevant site received a certificate of excellence  

for 15 years of facility wastewater management from the  
Racine Wastewater Utility.

BRP’S FY 2016 CSR REPORT RECOGNIZED BY THE 
FINANCE AND SUSTAINABILITY INITIATIVE (FSI) 

17 

BRP’s FY 2016 CSR Report was recog-
nized during the Finance Sustainability 
Initiative (FSI) Competition for Best 
Sustainability Report as a runner-up in 
the Consumer Products category.

Based in Montréal, the FSI is a non-profit 
organization that brings together finance 
professionals dedicated to promoting 
sustainable finance and responsible 
investment to financial institutions, 
companies, and universities.

The competition targets sustainability 
reports from Canadian companies that 
are part of the S&P/TSX Composite Index.

1

2017 CSR REPORT

Our FY 2017 CSR report is prepared according to 
the Global Reporting Initiative (GRI) G4 Core Level 
and the GRI Principles for Defining Quality. You 
can access it through 2017.brp.com/CSR.

2

1. Can-Am Defender HD5 vehicle

2. As part of its CSR efforts, the Rovaniemi 
team cleaned up their surroundings  
in May last year.

BRP  |  2017 ANNUAL REVIEWINFORMATION 
FOR INVESTORS

An online version  
of this annual 
review is 
available at  
2017.brp.com

Stock Exchange information
BRP Inc. subordinate voting shares are traded on the 
Toronto Stock Exchange under the symbol “DOO.”

Dividend Policy
Since the completion of its IPO in May of 2013, the 
Company has not to date declared or paid any dividend 
on its Shares. Any future determination to pay dividends 
on the Shares would be at the discretion of the Board  
of Directors and would depend on, among other things, 
the Company’s results of operations, current and 
anticipated cash requirements and surplus, financial 
condition, contractual restrictions and financing 
agreement covenants (including restrictions in the Term 
Credit Agreement and the Revolving Credit Agreement 
or other material agreements of the Company), solvency 
tests imposed by corporate law and other factors that 
the Board of Directors may deem relevant. 

Research Coverage 1
BMO Capital Markets • Canaccord Genuity • CIBC 
World Markets • Citigroup • Desjardins Securities  
• GMP Securities • Morningstar • National Bank 
Financial • Northcoast Research • RBC Capital  
Markets • Robert W. Baird & Co. • ScotiaBank  
• UBS • Wells Fargo

Fiscal Year 2018 Tentative  
Earnings Calendar
First Quarter:  
Second Quarter:   Friday, September 1, 2017 
Friday, December 1, 2017 
Third Quarter: 
Thursday, March 22, 2018
Fourth Quarter: 

Thursday, June 1, 2017 

Issued and Outstanding Shares
As of April 28, 2017, the issued and outstanding  
shares of BRP Inc. consist of 32,800,865 subordinate 
voting shares and 79,023,344 multiple voting shares.

Annual Shareholders’ Meeting
The meeting will be held at 11 a.m. Eastern Time  
on June 1, 2017, at the Product Development Centre, 
841 Cartier Street, Valcourt, Québec. The record date  
for shareholders is April 12, 2017.

Request for information
Analysts, shareholders and interested investment 
professionals may direct their business-related  
inquiries to: 

Investor Relations Department
BRP Inc. 
726 Saint-Joseph Street  
Valcourt, Québec  J0E 2L0  Canada 
Tel.: +1 (450) 532-2211 
Email: ir@brp.com

Shareholder Services
For shareholder-related services, including  
estate change of name or address, stock transfers, 
settlement, lost stock certificates and duplicate  
mailings, please contact the transfer agent at:

Computershare Investor Services Inc.
100 University Ave., 8th Floor  
Toronto, Ontario  M5J 2Y1  Canada   
Tel: +1 (866) 245-4053 
www.investorcentre.com/service

For more information
To view the Company’s Annual Review and  
related financial information, to learn more about  
the products, to download product brochures  
or to find dealer locations, please visit the  
Company’s website at brp.com.

1 Analyst coverage known to the Company as at March 31, 2017. 

FORWARD-LOOKING STATEMENTS 

18 

Certain statements in this Annual Review about the 
Company’s current and future plans, expectations  
and intentions, results, levels of activity, performance, 
goals or achievements or any other future events or 
developments constitute forward-looking statements. 
The words “may”, “will”, “would”, “should”, “could”, 
“expects”, “plans”, “intends”, “trends”, “indications”, 
“anticipates”, “believes”, “estimates”, “predicts”, 
“likely” or “potential” or the negative or other variations 
of these words or other comparable words or phrases, 
are intended to identify forward-looking statements. 

Forward-looking statements are based on estimates  
and assumptions made by the Company in light  
of its experience and perception of historical trends, 
current conditions and expected future developments, 

as well as other factors that the Company believes are 
appropriate and reasonable in the circumstances, but 
there can be no assurance that such estimates and 
assumptions will prove to be correct or that the 
Company’s business guidance, objectives, plans and 
strategic priorities will be achieved.

Many factors could cause the Company’s actual  
results, level of activity, performance or achievements  
or future events or developments to differ materially 
from those expressed or implied by the forward-looking 
statements, including, without limitation, those identified 
in BRP’s annual information form and management’s 
discussion and analysis of financial condition and 
results of operations.

The purpose of the forward-looking statements is to 
provide the reader with a description of management’s 
expectations regarding the Company’s financial 
performance and may not be appropriate for other 
purposes; readers should not place undue reliance on 
forward-looking statements made herein. Furthermore, 
unless otherwise stated, the forward-looking statements 
contained in this Annual Review are made as of the 
date of this Annual Review and the Company has no 
intention and undertakes no obligation to update or 
revise any forward-looking statements, whether as a 
result of new information, future events or otherwise, 
except as required by applicable securities regulations. 
The forward-looking statements contained in this 
Annual Review are expressly qualified by this  
cautionary statement.

NON-IFRS MEASURES

This Annual Review makes reference to certain 
non-IFRS measures. These measures are not 
recognized measures under IFRS, do not have a 
standardized meaning prescribed by IFRS and are 
therefore unlikely to be comparable to similar measures 
presented by other companies. Rather, these measures 
are provided as additional information to complement 
those IFRS measures by providing further 
understanding of the Company’s results of operations 
from management’s perspective. Accordingly, they 
should not be considered in isolation nor as a substitute 
for analysis of the Company’s financial information 
reported under IFRS. The Company uses non-IFRS 
measures including Normalized EBITDA, Normalized 
Net Income, Normalized basic earnings per share and 
Normalized diluted earnings per share.

Normalized EBITDA is provided to assist investors in 
determining the financial performance of the Company’s 
operating activities on a consistent basis by excluding 
certain non-cash elements such as depreciation 

expense, impairment charge and foreign exchange gain 
or loss on the Company’s long-term debt denominated 
in U.S. dollars. Other elements, such as restructuring 
costs, may also be excluded from net income in  
the determination of Normalized EBITDA as they are 
considered not being reflective of the operational 
performance of the Company. Normalized Net Income, 
Normalized basic earnings per share and Normalized 
diluted earnings per share, in addition to the financial 
performance of operating activities, take into account 
the impact of investing activities, financing activities  
and income taxes on the Company’s financial results.

The Company believes non-IFRS measures are 
important supplemental measures of financial 
performance because they eliminate items that have 
less bearing on the Company’s financial performance 
and thus highlight trends in its core business that may 
not otherwise be apparent when relying solely on IFRS 
measures. The Company also believes that securities 
analysts, investors and other interested parties 

frequently use non-IFRS measures in the evaluation of 
companies, many of which present similar metrics when 
reporting their results. Management also uses non-IFRS 
measures in order to facilitate financial performance 
comparisons from period to period, prepare annual 
operating budgets, assess the Company’s ability to  
meet its future debt service, capital expenditure and 
working capital requirements and, also, as a component 
in the determination of the short-term incentive 
compensation for the Company’s employees. Because 
other companies may calculate these non-IFRS 
measures differently than the Company does, these 
metrics are not comparable to similarly titled measures 
reported by other companies. Refer to the Company’s 
management’s discussion and analysis of financial 
condition and results of operations for Fiscal Year 2017, 
available on SEDAR at www.sedar.com, for definitions 
and reconciliations of Normalized EBITDA, Normalized 
Net Income and Normalized Diluted Earnings per Share 
to the most directly comparable IFRS measures.

©  BRP 2017. All rights reserved. ®, ™ and the BRP logo  

are trademarks of BRP or its affiliates. 

†  All other trademarks are the property of their respective owners. 

Please ride responsibly.

The information contained in this Annual Review was established as of May 1, 2017. 

Legal deposit Bibliothèque nationale du Québec 2017 

Printed in Canada May 2017

BRP  |  2017 ANNUAL REVIEWbrp.com

Corporate headquarters  726 Saint-Joseph Street, Valcourt, Québec  J0E 2L0  Canada     

@BRPNews         facebook.com/brpinfo        linkedin.com/company/brp        youtube.com/user/CommunicationsBRP