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Caesarstone Ltd.
Annual Report 2012

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FY2012 Annual Report · Caesarstone Ltd.
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UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
Washington, D.C. 20549  

Form 20-F  

(Mark One)  

(cid:1) (cid:1) (cid:1) (cid:1)  REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT 

OF 1934 

     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

OR  

For the fiscal year ended December 31, 2012  

OR  

(cid:1) (cid:1) (cid:1) (cid:1)  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from ______ to ______ 

OR  

(cid:1) (cid:1) (cid:1) (cid:1)  SHELL COMPANY REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 

1934 

Date of event requiring this shell company report _________________________  

Commission File Number 001-35464  

CAESARSTONE SDOT-YAM LTD.  
(Exact Name of Registrant as specified in its charter)  

ISRAEL  
(Jurisdiction of incorporation or organization)  

Kibbutz Sdot-Yam  
MP Menashe, 3780400  
Israel  
(Address of principal executive offices)  

Yosef Shiran  
Chief Executive Officer  
Caesarstone Sdot-Yam Ltd.  
MP Menashe, 3780400  
Israel  
Telephone: +972 (4) 636-4555  
Fascimile: +972 (4) 636-4400  

(Name, telephone, email and/or facsimile number and address of company contact person)  

Securities registered or to be registered pursuant to Section 12(b) of the Securities Act of 1933 (“Securities Act”):  

Title of each class 
Ordinary Shares, par value NIS 0.04 per share 

Name of each exchange on which registered 
Nasdaq Global Select Market 

Securities registered or to be registered pursuant to Section 12(g) of the Act: None  

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None  

   
   
   
   
   
   
   
   
   
   
   
   
   
  
   
   
   
   
   
   
   
   
   
  
  
  
  
  
Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of December 31, 2012: 34,365,250 
ordinary shares, NIS 0.04 par value per share  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act:  

Yes  (cid:1)    No    

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15
(d) of the Securities Exchange Act of 1934 (“Exchange Act”):  

Yes (cid:1) No   

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days:  

Yes  No (cid:1)  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File 
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (section 229.405 of this chapter), and (2) has been subject to such 
filing requirements for the past 90 days:  

Yes (cid:1) No (cid:1)  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of 
“accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act (Check one):  

Large accelerated filer (cid:1)            Accelerated filer (cid:1)            Non-accelerated filer   

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:  

U.S. GAAP              International Financial Reporting Standards as issued                        Other (cid:1)  
                                    by the International Accounting Standards Board (cid:1)  

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has 
elected to follow:  

Item 17 (cid:1) Item 18 (cid:1)  

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act):  

Yes  (cid:1)    No    

   
   
   
   
   
   
   
    
   
   
   
   
   
  
  
Introduction  

PRELIMINARY NOTES  

As used herein, and unless the context suggests otherwise, the terms “Caesarstone,” “Company,” “we,” “us” or “ours” refer to Caesarstone Sdot-
Yam  Ltd.  and  its  consolidated  subsidiaries.  In  this  document,  references  to  “NIS”  or  “shekels”  are  to  New  Israeli  Shekels,  and  references  to 
“dollars,” “USD” or “$” refer to U.S. dollars.  

Our reporting currency is the U.S. dollar. Our functional currency through June 30, 2012 was the NIS. For the periods in which our functional 
currency was the NIS, our consolidated financial statements were translated into U.S. dollars using the current rate method as follows: assets and 
liabilities were reflected using the exchange rate at the balance sheet date; revenues and expenses were reflected at the average exchange rate for 
the relevant period; and equity accounts were reflected using the exchange rate at the relevant transaction date. Translation gains and losses were 
reported  as  a  component  of  shareholders’  equity.  Starting  on  July  1,  2012,  our  functional  currency  became  the  U.S.  dollar.  The  functional 
currency of each of our non-U.S. subsidiaries is the local currency in which it operates. These subsidiaries’ financial statements are translated 
into the U.S. dollar, the parent company’s functional currency, using the current rate method.  

Other financial data appearing in this annual report that is not included in our consolidated financial statements and that relate to transactions that 
occurred  prior  to  December  31,  2012  are  reflected  using  the  exchange  rate  on  the  relevant  transaction  date.  With  respect  to  all  future 
transactions,  U.S.  dollar  translations  of  NIS  amounts  presented  in  this  annual  report  are  translated  at  the  rate  of  $1.00  =  NIS  3.733,  the 
representative exchange rate published by the Bank of Israel as of December 31, 2012.  

Market and Industry Data and Forecasts  

This annual report includes data, forecasts and information obtained from industry publications and surveys and other information available to 
us.  Some  data  is  also  based  on  our  good  faith  estimates,  which  are  derived  from  management’s  knowledge  of  the  industry  and  independent 
sources. Forecasts and other metrics included in this annual report to describe the countertop industry are inherently uncertain and speculative in 
nature and actual results for any period may materially differ. We have not independently verified any of the data from third-party sources, nor 
have we ascertained the underlying assumptions relied upon therein. While we are not aware of any misstatements regarding the industry data 
presented  herein,  estimates  and  forecasts  involve  uncertainties  and  risks  and  are  subject  to  change  based  on  various  factors,  including  those 
discussed under the headings “—Forward-Looking Statements” and “ITEM 3: Key Information—Risk Factors” in this annual report.  

Unless  otherwise  noted  in  this  annual  report,  Freedonia  Custom  Research,  Inc.  (“Freedonia”)  is  the  source  for  third-party  industry  data  and 
forecasts. The Freedonia Report, dated March 13, 2013, represents data, research opinion or viewpoints developed independently on our behalf 
and does not constitute a specific guide to action. In preparing the report, Freedonia used various sources, including publically available third 
party  financial  statements;  government  statistical  reports;  press  releases;  industry  magazines;  and  interviews  with  manufacturers  of  related 
products (including us), manufacturers of competitive products, distributors of related products, and government and trade associations. Growth 
rates  in  the  Freedonia  Report  are  based  on  many  variables,  such  as  currency  exchange  rates,  raw  material  costs  and  pricing  of  competitive 
products, and such variables are subject to wide fluctuations over time. The Freedonia Report speaks as of its final publication date (and not as of 
the date of this filing), and the opinions and forecasts expressed in the Freedonia Report are subject to change by Freedonia without notice. We 
have inquired of Freedonia, and been informed that as of the date of this filing, there has been no change in the Freedonia Report, and Freedonia 
has not reviewed such report from the date of its publication by Freedonia.  

Forward-Looking Statements  

In addition to historical facts, this annual report on Form 20-F contains forward-looking statements within the meaning of Section 27A of the 
U.S. Securities Act of 1933, as amended (“Securities Act”), Section 21E of the U.S. Securities Exchange Act of 1934, as amended, (“Exchange 
Act”)  and  the  safe  harbor  provisions  of  the  U.S.  Private  Securities  Litigation  Reform  Act  of  1995.  We  have  based  these  forward-looking 
statements on our current expectations and projections about future events. These statements include but are not limited to:  

   
   
   
   
   
   
   
   
   
   
   
  
  
(cid:4)  our ability to respond to new market developments; 
(cid:4)  our intent to penetrate further our existing markets and penetrate new markets; 
(cid:4)  our belief in the sufficiency of our cash flows to meet our needs for the next year; 
(cid:4)  our plans to invest in developing innovative products; 
(cid:4)  our plans to construct a fifth production line at our Bar-Lev manufacturing facility, to be operational in phases, the first during the 
fourth quarter of 2013 and the second during the first quarter of 2014, and to build a manufacturing facility with capacity for two 
production  lines  in  the United  States,  with  the first production line  being  operational  during  the  fourth quarter  of 2014  and  the 
second production line’s construction subject to the growth of our business; 

(cid:4)  our plans to invest in research and development for the development of new quartz products; 
(cid:4)  our ability to increase quartz’s penetration in our existing markets and new markets; 
(cid:4)  our ability to acquire third-party distributors, manufacturers and raw material suppliers; 
(cid:4)  our plans to continue our international presence; 
(cid:4)  our expectations regarding future prices of polyester and other polyester resins and future foreign exchange rates, particularly the 

Australian dollar, NIS, Canadian dollar and the Euro; and 

(cid:4)  our expectations regarding our future product mix. 

These statements may be found in the sections of this annual report on Form 20-F entitled “ITEM 3: Key Information—Risk Factors,” “ITEM 4: 
Information on Caesarstone,” “ITEM 5: Operating and Financial Review and Prospects,” “ITEM 10: Additional Information—Taxation—United 
States Federal Income Taxation—passive foreign investment company considerations” and elsewhere in this annual report. Actual results could 
differ  materially from  those anticipated  in  these  forward-looking  statements as a  result  of  various  factors,  including all  the risks  discussed  in 
“ITEM 3: Key Information—Risk Factors” and elsewhere in this annual report.  

In addition, statements that use the terms “believe,” “expect,” “plan,” “intend,” “estimate,” “anticipate” and similar expressions are intended to 
identify forward-looking statements. All forward-looking statements in this annual report reflect our current views about future events and are 
based  on  assumptions  and  are  subject  to  risks  and  uncertainties  that  could  cause  our  actual  results  to  differ  materially  from  future  results 
expressed or implied by the forward-looking statements. Many of these factors are beyond our ability to control or predict. You should not put 
undue reliance on any forward-looking statements. Unless we are required to do so under U.S. federal securities laws or other applicable laws, 
we do not intend to update or revise any forward-looking statements.  

   
   
   
   
  
  
TABLE OF CONTENTS  

Identity of Directors, Senior Management and Advisers 
Offer Statistics and Expected Timetable 
Key Information 
Selected Financial Data 
Risk Factors 
Information on Caesarstone 
History and Development of Caesarstone 
Business Overview 
Organizational Structure 
Property, Plants and Equipment 
Unresolved Staff Comments 
Operating and Financial Review and Prospects 
Operating Results 
Liquidity and Capital Resources 
Research and Development, Patents and Licenses 
Trend Information 
Off-Balance Sheet Arrangements 
Contractual Obligations 
Directors, Senior Management and Employees 
Directors and Senior Management 
Compensation of Officers and Directors 
Board Practices 
Employees 
Share Ownership 
Major Shareholders and Related Party Transactions 
Major Shareholders 
Related Party Transactions 
Financial Information 
Consolidated Financial Statements and Other Financial Information 
Significant Changes 
The Offer and Listing 
Offer and Listing Details 
Plan of Distribution 
Markets 
Selling Shareholders 
Dilution 
Expenses of the Issue 
Additional Information 
Share Capital 
Memorandum of Association and Articles of Association 
Material Contracts 
Exchange Controls 
Taxation 
Documents on Display 
Quantitative and Qualitative Disclosures about Market Risk 
Description of Securities Other than Equity Securities 

Part I 
ITEM 1: 
ITEM 2: 
ITEM 3: 

ITEM 4: 

ITEM 4A: 
ITEM 5: 

ITEM 6: 

ITEM 7: 

ITEM 8: 

ITEM 9: 

ITEM 10: 

ITEM 11: 
ITEM 12: 

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Part II 
ITEM13: 
ITEM 14: 
ITEM 15: 
ITEM 16: 
ITEM 16A: 
ITEM 16B: 
ITEM 16C: 
ITEM 16D: 
ITEM 16E: 
ITEM 16F: 
ITEM 16G: 

Part III 
ITEM 17: 
ITEM 18: 
ITEM 19: 

Defaults, Dividend Arrearages and Delinquencies 
Material Modifications to the Rights of Security Holders and Use of Proceeds 
Controls and Procedures 
[Reserved] 
Audit Committee Financial Expert 
Code of Ethics 
Principal Accountant Fees and Services 
Exemptions from the Listing Standards for Audit Committees 
Purchases of Equity Securities by the Company and Affiliated Purchasers 
Change in Registrant’s Certifying Accountant 
Corporate Governance 

Financial Statements 
Financial Statements 
Exhibits 

110 
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ITEM 1: Identity of Directors, Senior Management and Advisers  

Not applicable.  

ITEM 2: Offer Statistics and Expected Timetable  

PART I  

Not applicable.  

ITEM 3: Key Information  

A. 

Selected Financial Data 

You  should  read  the  following  selected  consolidated  financial  data  in  conjunction  with  “ITEM  5:  Operating  and  Financial  Review  and 
Prospects”  and  our  consolidated  financial  statements  and  the  related  notes  included  elsewhere  in  this  annual  report  on  Form  20-F.  The 
consolidated  income  statement  data  for  the  years  ended  December  31,  2010,  2011  and  2012  and  the  consolidated  balance  sheet  data  as  of 
December  31,  2011  and  2012  are  derived  from  our  audited  consolidated  financial  statements  included  in  “ITEM  18:  Financial  Statements,”
which have been prepared in accordance with generally accepted accounting principles in the United States. The consolidated income statement 
data for the years ended December 31, 2008 and 2009 and the consolidated balance sheet data as of December 31, 2008, 2009 and 2010 have 
been derived from our audited consolidated financial statements which are not included in this annual report. The information presented below 
under  the  caption  “Other  Financial  Data”  and  “Dividends  declared  per  share”  contain  information  that  is  not  derived  from  our  financial 
statements.  

Consolidated Income Statement Data: 
Revenues 
Cost of revenues 
Gross profit 
Operating expenses: 

Research and development, net(1) 
Marketing and selling 
General and administrative 

Total operating expenses 
Operating income 
Finance expenses, net 
Income before taxes on income 

Taxes on income 

Income after taxes on income 
Equity in losses of affiliate(2) 
Net income 
Net income attributable to non-controlling 

interest 

Net income attributable to controlling interest 
Dividend attributable to preferred shareholders 
Net income attributable to the Company’s 

ordinary shareholders 

Basic and diluted net income per ordinary share 
Weighted average number of ordinary shares 
used in computing diluted income per share 

Dividends declared per share: 

  $ 

  $ 

  $ 
  $ 

2008 

Year ended December 31, 
2010 
(in thousands of U.S. dollars, except per share and share data) 

2009 

2011 

2012 

  $ 

169,203     $ 
121,325       
47,878       

162,634     $ 
108,853       
53,781       

198,791     $ 
120,503       
78,288       

259,671     $ 
155,377       
104,294       

296,564   
169,169   
127,395   

2,147       
12,934       
14,816       
29,897       
17,981       
6,206       
11,775       
453       
11,322       
3,554       
7,768     $ 

—      
7,768     $ 
(1,837 )     

5,931     $ 
0.30     $ 

1,964       
12,960       
18,729       
33,653       
20,128       
8,693       
11,435       
3,752       
7,683       
293       
7,390     $ 

—      
7,390     $ 
(2,337 )     

5,053     $ 
0.26     $ 

2,273       
16,048       
20,896       
39,217       
39,071       
2,370       
36,701       
7,399       
29,302       
296       
29,006     $ 

348       
28,658     $ 
(8,312 )     

20,346     $ 
1.04     $ 

2,487       
34,043       
30,018       
66,548       
37,746       
4,775       
32,971       
3,600       
29,371       
67       
29,304     $ 

252       
29,052     $ 
(8,376 )     

20,676     $ 
1.06     $ 

2,100   
46,911   
28,423   
77,434   
49,961   
2,773   
47,188   
6,821   
40,367   
—  
40,367   

735   
39,632   
—  

39,632   
1.21   

19,565       

19,565       

19,565       

19,565       

32,700   

Shekels 
Dollars 

  NIS 
  $ 

          —    NIS 

—    $ 

       1.42     NIS 
0.38     $ 

       2.32     NIS 
0.65     $ 

 0.50     NIS 
0.14     $ 

—  
—  

1 

   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
    
    
    
    
  
  
  
  
    
        
        
        
        
    
    
    
    
        
        
        
        
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
        
        
        
        
    
2008 

2009 

At December 31, 
2010 
(in thousands of U.S. dollars) 

2011 

2012 

Consolidated Balance Sheet Data: 
Cash, cash equivalents and short term bank deposits 
Working capital(3) 
Total assets 
Total liabilities 
Redeemable non-controlling interest 
Shareholders’ equity 

  $ 

2,990     $ 
22,411       
187,426       
110,099       
—      
77,327       

20,527     $ 
35,885       
193,444       
99,025       
—      
94,419       

43,737     $ 
40,201       
236,403       
115,450       
5,662       
115,291       

11,950     $ 
28,592       
246,317       
103,661       
6,205       
136,451       

72,733   
117,712   
321,049   
90,026   
7,106   
223,917   

2008 

2009 

Year ended December 31, 
2010 
(in thousands of U.S. dollars) 

2011 

2012 

Other Financial Data: 
  $ 
Adjusted EBITDA(4) 
Adjusted net income attributable to controlling interest(4)     
Capital expenditures 
Depreciation and amortization 

27,353     $ 
6,760       
10,079       
9,235       

34,397     $ 
16,013       
4,765       
9,497       

50,489     $ 
29,763       
5,486       
10,034       

58,774     $ 
34,765       
8,785       
14,615       

69,445   
44,008   
13,481   
14,368   

(1)  Research and development expenses are presented net of grants that we receive from the Office of the Chief Scientist of the Ministry of 

Industry and Trade of the State of Israel. 

(2)  Reflects our proportionate share of the net loss of our U.S. distributor, Caesarstone USA, Inc. (“Caesarstone USA”), in which we acquired a 
25% equity interest on January 29, 2007. We accounted for our investment using the equity method. In 2011, the amount represents a loss 
through May 18, 2011, the date on which we acquired the remaining 75% equity interest in Caesarstone USA and began to consolidate its 
results of operations. 

(3)  Working capital is defined as total current assets minus total current liabilities. 
(4)  The following tables reconcile net income to adjusted EBITDA and net income attributable to controlling interest to adjusted net income 

attributable to controlling interest for the periods presented and are unaudited: 

2 

   
   
   
   
  
  
  
  
  
  
    
    
    
    
  
  
  
  
    
        
        
        
        
    
    
    
    
    
    
  
  
  
  
  
    
    
    
    
  
  
  
  
    
        
        
        
        
    
    
    
  
2008 

2009 

Year ended December 31, 
2010 
(in thousands of U.S. dollars) 

2011 

  $ 

Reconciliation of Net Income to Adjusted EBITDA: 
Net income 
Finance expenses, net 
Taxes on income 
Depreciation and amortization 
Equity in losses of affiliate, net(a) 
Excess cost of acquired inventory(b) 
Share-based compensation expense(c) 
IPO bonus(d) 
Caesarstone USA contingent consideration adjustment(e)     
Litigation gain(f) 
Microgil loan and inventory write down(g) 
Adjusted EBITDA 

  $ 

7,768     $ 
6,206       
453       
9,235       
3,554       
—      
137       
—      
—      
—      
—      
27,353     $ 

7,390     $ 
8,693       
3,752       
9,497       
293       
—      
4,772       
—      
—      
—      
—      
34,397     $ 

29,006     $ 
2,370       
7,399       
10,034       
296       
—      
1,384       
—      
—      
—      
—      
50,489     $ 

29,304     $ 
4,775       
3,600       
14,615       
67       
4,021       
1,259       
—      
—      
(1,783 )     
2,916       
58,774     $ 

2012 

40,367   
2,773   
6,821   
14,368   
—  
885   
3,007   
1,970   
255   
(1,001 ) 
—  
69,445   

(a)  Consists of our portion of the results of operations of Caesarstone USA prior to its acquisition by us in May 2011. 
(b)  Consists of charges to cost of goods sold for the difference between the higher carrying cost of the inventory of two of our subsidiaries, 

Caesarstone USA’s inventory at the time of its acquisition and Caesarstone Australia Pty Limited’s inventory that was purchased from its 
distributor, and the standard cost of our inventory, which adversely impacts our gross margins until such inventory is sold. The majority of 
the acquired inventory from Caesarstone USA was sold in 2011, and the majority of the inventory purchased from the Australian distributor 
was sold in 2012. 

(c)  Share-based compensation consists primarily of changes in the value of share-based rights granted in January 2009 to our Chief Executive 
Officer, as well as changes in the value of share-based rights granted in March 2008 to the former chief executive officer of Caesarstone 
Australia Pty Limited. In 2012, share-based compensation consists primarily of expenses related to stock options granted to our employees 
as well as changes in the value of share-based rights granted in January 2009 to our Chief Executive Officer. 

(d)  Consists of the payment of $1.72 million to certain of our employees and $0.25 million to our Chairman for their contribution to the 

completion of our initial public offering (“IPO”). 

(e)  Relates to the change in fair value of the contingent consideration that was part of the consideration transferred in connection with the 

acquisition of Caesarstone USA. 

(f)  In 2011, litigation gain consists of a mediation award in our favor pursuant to two trademark infringement cases brought by Caesarstone 

Australia Pty Limited. In 2012, litigation gain resulted from a settlement agreement with the former chief executive officer of Caesarstone 
Australia Pty Limited related to litigation that had been commenced in 2010. Pursuant to the settlement, he transferred to us the ownership 
of all his shares in Caesarstone Australia Pty Limited received in connection with his employment. We did not make any payments in 
connection with such transfer or other payments to the former chief executive officer. As a result of the settlement, we reversed the liability 
provision in connection with the litigation and the adjustment is presented net of the related litigation expenses incurred in connection with 
the settlement. 

(g)  Relates to our writing down to zero the cost of inventory provided to Microgil Agricultural Cooperative Society Ltd. (“Microgil”), our 

former third-party quartz processor in Israel, in 2011 in the amount of $1.8 million and our writing down to zero our $1.1 million loan to 
Microgil, in each case, in connection with a dispute. See “ITEM 8: Financial Information—Consolidated Financial Statements and Other 
Financial Information—Legal proceedings.” 

3 

   
   
   
  
  
  
  
  
  
    
    
    
    
  
  
  
  
    
        
        
        
        
    
    
    
    
    
    
    
    
    
    
  
2008 

2009 

Year ended December 31, 
2010 
(in thousands of U.S. dollars) 

2011 

2012 

  $ 

Reconciliation of Net Income Attributable to 
Controlling Interest to Adjusted Net Income 
Attributable to Controlling Interest: 
Net income attributable to controlling interest 
Tene option revaluation(a) 
Excess cost of acquired inventory(b) 
Litigation gain(c) 
IPO bonus(d) 
Caesarstone USA contingent consideration adjustment(e)     
Microgil loan and inventory write down(f) 
Share-based compensation expense(g) 
Total adjustments before tax 
Less tax on above adjustments 
Total adjustments after tax 
Adjusted net income attributable to controlling interest 

  $ 

7,768     $ 
(1,185 )     
—      
—      
—      
—      
—      
137       
(1,048 )     
(40 )     
(1,008 )     
6,760     $ 

7,390     $ 
8,062       
—      
—      
—      
—      
—      
4,772       
12,834       
4,211       
8,623       
16,013     $ 

28,658     $ 
—      
—      
—      
—      
—      
—      
1,384       
1,384       
279       
1,105       
29,763     $ 

29,052     $ 
—      
4,021       
(1,783 )     
—      
—      
2,916       
1,259       
6,413       
700       
5,713       
34,765     $ 

39,632   
—  
885   
1,001   
1,970   
255   
—  
3,007   
5,116   
740   
4,376   
44,008   

(a)  Represents the change in the fair value of an option to purchase preferred shares representing 5% of our share capital that we granted to 
Tene Investment Fund (“Tene”) in December 2006. See “ITEM 5: Operating and Financial Review and Prospects—Operating Results.” 
(b)  Consists of charges to cost of goods sold for the difference between the higher carrying cost of the inventory of two of our subsidiaries, 

Caesarstone USA’s inventory at the time of its acquisition and Caesarstone Australia Pty Limited’s inventory that was purchased from its 
distributor, and the standard cost of our inventory, which adversely impacts our gross margins until such inventory is sold. The majority of 
the acquired inventory from Caesarstone USA was sold in 2011, and the majority of the inventory purchased from the Australian distributor 
was sold in 2012. 

(c)  In 2011, litigation gain consists of a mediation award in our favor pursuant to two trademark infringement cases brought by Caesarstone 

Australia Pty Limited. In 2012, litigation gain resulted from a settlement agreement with the former chief executive officer of Caesarstone 
Australia Pty Limited related to litigation that had been commenced in 2010. Pursuant to the settlement, he transferred to us the ownership 
of all his shares in Caesarstone Australia Pty Limited received in connection with his employment. We did not make any payments in 
connection with such transfer or other payments to the former chief executive officer. As a result of the settlement, we reversed the liability 
provision in connection with the litigation and the adjustment is presented net of the related litigation expenses incurred in connection with 
the settlement. 

(d)  Consists of the payment of $1.72 million to certain of our employees and $0.25 million to our Chairman for their contribution to the 

completion of our IPO. 

(e)  Relates to the change in fair value of the contingent consideration that was part of the consideration transferred in connection with the 

acquisition of Caesarstone USA. 

(f)  Relates to our writing down to zero the cost of inventory provided to Microgil, our former third-party quartz processor in Israel, in 2011 in 
the amount of $1.8 million and our writing down to zero our $1.1 million loan to Microgil, in each case, in connection with a dispute. See 
“ITEM 8: Financial Information—Consolidated Financial Statements and Other Financial Information—Legal proceedings.” 

(g)  Share-based compensation consists primarily of changes in the value of share-based rights granted in January 2009 to our Chief Executive 
Officer, as well as changes in the value of share-based rights granted in March 2008 to the former chief executive officer of Caesarstone 
Australia Pty Limited. In 2012, share-based compensation consists primarily of expenses related to stock options granted to our employees 
as well as changes in the value of share-based rights granted in January 2009 to our Chief Executive Officer. 

4 

   
   
   
  
  
  
  
  
  
    
    
    
    
  
  
  
  
    
        
        
        
        
    
    
    
    
    
    
    
    
    
    
  
Adjusted  EBITDA  and  adjusted  net  income  attributable  to  controlling  interest  are  metrics  used  by  management  to  measure  operating 
performance. Adjusted EBITDA represents net income excluding finance expenses, net, taxes on income, depreciation and amortization, equity 
in  losses  of  affiliate,  net,  excess  cost  of  acquired  inventory,  share-based  compensation  expense,  IPO  bonus,  Caesarstone  USA  contingent 
consideration adjustment, litigation gain and Microgil loan and inventory write down. Adjusted net income attributable to controlling interest 
represents net income attributable to controlling interest excluding the Tene option revaluation, excess cost of acquired inventory, litigation gain, 
IPO bonus, Caesarstone USA contingent consideration adjustment, Microgil loan and inventory write down, share-based compensation expense 
plus  adjustment  for  the  related  tax  impact.  We  present  adjusted  EBITDA  as  a  supplemental  performance  measure  because  we  believe  it 
facilitates operating performance comparisons from period to period and company to company by backing out potential differences caused by 
variations  in  capital  structures  (affecting  interest  expenses,  net),  changes  in  foreign  exchange  rates  that  impact  financial  asset  and  liabilities 
denominated in currencies other than our functional currency (affecting finance expenses, net), tax positions (such as the impact on periods or 
companies of changes in effective tax rates) and the age and book depreciation of fixed assets (affecting relative depreciation expense). Adjusted 
EBITDA also excludes equity in losses of affiliate, net, because we believe it is helpful to view the performance of our business excluding the 
impact of our U.S. distributor, which we did not control, and because our share of the net income (loss) of the U.S. distributor includes items that 
have other been excluded from adjusted EBITDA (such as finance expenses, net, tax on income and depreciation and amortization). In addition, 
adjusted EBITDA and adjusted net income attributable to controlling interest exclude the impact of share-based compensation and a number of 
items that we do not believe reflect the underlying performance of our business. Because adjusted EBITDA and adjusted net income attributable 
to controlling interest facilitate internal comparisons of operating performance on a more consistent basis, we also use adjusted EBITDA and 
adjusted net income attributable to controlling interest in measuring our performance relative to that of our competitors. Adjusted EBITDA and 
adjusted net income attributable to controlling interest are not measures of our financial performance under GAAP and should not be considered 
as alternatives to net income, operating income or any other performance measures derived in accordance with GAAP or as alternatives to cash 
flow  from  operating  activities  as  measures  of  our  profitability  or  liquidity.  We  understand  that  although  adjusted  EBITDA  and  adjusted  net 
income attributable to controlling interest are frequently used by securities analysts, lenders and others in their evaluation of companies, adjusted 
EBITDA  and  adjusted  net  income  have  limitations  as  analytical  tools,  and  you  should  not  consider  them  in  isolation,  or  as  substitutes  for 
analysis of our results as reported under GAAP. Some of these limitations are:  

• 

• 

• 

• 

adjusted  EBITDA  and  adjusted  net  income  attributable  to  controlling  interest  do  not  reflect  our  cash  expenditures  or  future 
requirements for capital expenditures or contractual commitments; 

adjusted EBITDA and adjusted net income attributable to controlling interest do not reflect changes in, or cash requirements for, our 
working capital needs; 

although  depreciation  is  a  non-cash  charge,  the  assets  being  depreciated  will  often  have  to  be  replaced  in  the  future,  and  adjusted 
EBITDA does not reflect any cash requirements for such replacements; and 

other companies in our industry may calculate adjusted EBITDA and adjusted net income attributable to controlling interest differently 
than we do, limiting its usefulness as a comparative measure. 

B. 

Capitalization and Indebtedness 

Not applicable.  

C. 

Reasons for the Offer and Use of Proceeds 

Not applicable.  

D. 

Risk Factors 

Our business involves a high degree of risk. Please carefully consider the risks we describe below in addition to the other information set forth 
elsewhere in this annual report and our other filings with the SEC. These material risks could adversely affect our business, financial condition 
and results of operations.  

5 

   
   
   
   
   
   
   
   
   
   
   
   
  
Risks related to our business and our industry  

Downturns  in  the  home  renovation  and  remodeling  and  new  residential  construction  sectors  or  the  economy  generally  and  a  lack  of 
availability of consumer credit could adversely impact end-consumers and lower demand for our products, which could cause our revenues 
and net income to decrease.  

Our  products  are  primarily  used  as  countertops  in  residential  kitchens.  As  a  result,  our  sales  depend  significantly  on  home  renovation  and 
remodeling  spending,  as  well  as  new  residential  construction  spending.  Spending  in  each  of  these  sectors  declined  significantly  in  2009 
compared to 2008 in most of the markets in which we operate and, to date, many of these markets, including Australia, the United States and 
Europe, did  not  recover or  recovered  only  to a  small degree.  Spending on  home renovation  and  remodeling  and  new  residential construction 
depends  significantly  on  the  availability of consumer  credit,  as  well  as  other factors such  as  interest rates,  consumer confidence, government 
programs  and  unemployment.  Any  of  these  factors  could  result  in  a  tightening  of  lending  standards  by  financial  institutions  and  reduce  the 
ability of consumers to finance renovation and remodeling expenditures or home purchases. Consumers’ ability to access financing varies across 
our operating markets. Declining home values, increased home foreclosures and tightening of credit standards by lending institutions in certain 
markets  have  negatively  impacted  the  home  renovation  and  remodeling  and  the  new  residential  construction  sectors  in  several  of  our  key 
existing markets since 2008. The European, U.S. and Australian economies continue to be significantly impacted today. If these trends continue, 
we may be unable to grow our business and our revenues and net income may be adversely affected.  

Our revenues are subject to significant geographic concentration and any disruption to sales within one of our key existing markets could 
materially and adversely impact our results of operations and prospects.  

Our  sales  are  currently  subject  to  significant  geographic  concentration.  In  2012,  sales  in  Australia,  the  United  States,  Canada  and  Israel 
accounted  for  30.0%,  29.3%,  13.6%  and  12.3%  of  our  revenues,  respectively.  Each  country  has  different  characteristics  and  our  results  of 
operations  could  be  adversely  impacted  by  a  range  of  factors,  including  local  competitive  changes,  changes  in  consumers’  quartz  surface  or 
countertop preferences and regulatory changes that specifically impact these markets. A downturn in levels of home renovation and remodeling 
or new residential construction spending in Australia, the United States, Canada or Israel, in particular, could adversely affect our revenues and 
net income.  

Renovation  and  remodeling  in  Australia,  our  largest  market,  accounted  for  approximately  50%  of  our  total  sales  in  this  country  in  2012  and 
decreased 2.7% from July 2011 to June 2012. Similarly, housing starts decreased 11.7% from July 2011 to June 2012 following a decrease of 
5.7%  from  July  2010  to  June  2011.  General  economic  conditions  and  our  sales  in  Australia  could  be  adversely  impacted  by  an  increase  in 
imports from Asian manufacturers into Australia, future increases in interest rates placing pressure on the affordability of home renovation and 
remodeling and new residential construction projects and the strength of the Australian dollar, making lower priced and lower quality imported 
goods more competitive than our products, which may not be offset by any increased profitability we may experience from a stronger Australian 
dollar.  

In the United States, our second largest market, consumers are continuing to experience difficulty in securing financing for home renovation and 
remodeling projects and the purchase of new homes, despite an improvement compared to the previous three years. In 2012, U.S. housing starts 
partially  recovered  growing  28%  from  2011  while  the  home  renovation  and  remodeling  market  remained  weak.  According  to  CoreLogic,  a 
provider  of  consumer,  financial  and  property  information,  it  is  estimated  that  as  of  the  end  of  the  third  quarter  of  2012,  22%  of  all  U.S. 
residential properties with mortgages were underwater, meaning that the home is worth less than the amount owed by the homeowner on the 
mortgage. This could result in a disincentive to invest in renovation and remodeling projects in such homes.  

Although we face different challenges and risks in each of these markets, due to the existence of a high level of geographic concentration, should 
an adverse event occur in any of these jurisdictions, our results of operations and prospects could be impacted disproportionately.  

6 

   
   
   
   
   
   
   
   
   
  
We face intense competition and competitive pressures, which could adversely affect our results of operations and financial condition.  

Our quartz  surface  products compete  with a  number  of other surface materials  such as  granite, laminate, marble, manufactured  solid surface, 
concrete,  stainless  steel  and  wood. We  compete with these  surface  materials  and  other  quartz  surfaces  on  a range of factors, including  brand 
awareness,  product  quality,  new  product  development  and  time  to market, technological  innovation,  pricing,  customer  service and breadth  of 
product  offerings.  Since  we  seek  to  position  our  products  as  a  premium  alternative  to  other  surface  materials  and  other  quartz  surfaces,  the 
perception  among  end-consumers  of  the  quality  of  our  products  is  a  key  competitive  differentiator.  In  addition,  to  maintain  our  price  levels, 
margins,  competitive  position  and  increase  demand  for  our  quartz  surface  products,  we  must  continue  to  develop  and  introduce  new  product 
designs supported by proprietary manufacturing knowledge. Some of our competitors may be able to adapt to changes in consumer preferences 
and  demand more quickly, devote greater  resources to  design  innovation  and  establishing brand  recognition,  manufacture  more versatile slab 
sizes, implement processes to lower costs, acquire complementary businesses, such as raw material suppliers, and expand more rapidly or adopt 
more aggressive pricing policies than we can. A number of our competitors have greater financial and capital resources than we do and continue 
to  invest  heavily  to  achieve  increased  production  efficiencies  and  brand  recognition.  Competitors  may  also  be  in  a  better  position  to  access 
emerging sales channels in various markets. Our revenues, margins and net income may be adversely affected if manufacturers of other surface 
materials or other quartz surface manufacturers successfully brand their products as premium products; consumers place less value on premium 
branded quartz surfaces; we are unable to develop new product designs that are supported by new technologies and know-how developed by us; 
or our manufacturing efficiency declines as a result of decreasing capacity and/or increased expenses to meet quality standards in connection 
with  the use  of  new product development technologies.  In  addition,  changes  in  any  of  these  competitive  factors  may  be sufficient to  cause a 
distributor to change manufacturers, which would harm our sales in a particular market.  

We face competition from providers of  quartz surfaces that set  prices considerably  lower  than the prices of our premium products, which 
could adversely impact our sales and margins.  

We have invested considerable resources to position our quartz surface products as premium branded products. Due to our products’ high quality 
and positioning, we generally set our prices at a higher level than alternate surfaces and quartz surfaces provided by other manufacturers. We 
face competition in  several  markets,  particularly  in Australia and  the  United  States,  primarily  from  manufacturers  located in  the  Asia-Pacific 
region that market quartz surface products at lower price points. Manufacturers in China, Vietnam and other countries in the Asia-Pacific region 
frequently benefit from labor and energy costs that are significantly lower than our costs and enable them to price their products lower than our 
products. Under these circumstances, we can face direct competition that significantly undercuts the prices that we are able to charge and that we 
seek to charge our customers, as well as the prices that our distributors and stonemasons are able to charge consumers. Even if we seek to lower 
the prices that we charge for our products in certain markets, we may be unable to achieve the same labor and energy costs in order to maintain 
current  margins  on  our  products.  Some  of  these  competitors  have  developed  know-how  and  technical  capabilities  to  manufacture  products 
similar  to  our  products  and  other  competitors  may  do  so  in  the  future.  We  have  also  experienced  instances,  particularly  in  Australia,  of  our 
competitors  marketing  products  with  similar  appearances  and  similar  model  names  to  some  of  our  products.  Competition  of  this  nature  may 
increase in the markets in which we operate and may develop in new markets. Even if these competitors are unable to compete with us in all 
markets  in  which  we  sell,  the  introduction  of  similar  products  may  result  in  lowering  or  eliminating  the  value  that  distributors  and  end-
consumers  place on our premium  brand  and  products. Such  competition or  change in  perception  could  result in  significantly  lower sales  and 
reduced profit margins.  

Our  results  of  operations  may  be  adversely  affected  by  fluctuations  in  currency  exchange  rates,  and  we  may  not  have  adequately  hedged 
against them.  

We conduct business in multiple countries, which exposes us to risks associated with fluctuations in currency exchange rates between the U.S. 
dollar  (our  functional  currency since  July  1, 2012) and other currencies in which we conduct business. In 2012, 31.5% of our revenues were 
denominated in U.S. dollars, 30.0% in Australian dollars, 13.6% in Canadian dollars, 12.6% in Euros and 12.3% in NIS. Conversely, in 2012, 
the majority of our expenses were denominated in U.S. dollars, Euros and NIS, and a smaller proportion in Australian and Canadian dollars. As a 
result, a weakening of the Australian and Canadian dollars and a strengthening of the NIS and Euro against the U.S. dollar presents a significant 
risk to us and may impact our business significantly. For example, the NIS depreciated 7.7% against the U.S. dollar in the second half of 2012 
compared to the second half of 2011, which resulted in our operating income increasing by $1.0 million, or 0.7% of our revenues in the second 
half of 2012, compared to the second half of 2011. Appreciation of the NIS against the U.S. dollar would have the opposite impact. Although we 
currently engage in derivatives transactions, such as forward contracts, to minimize our currency risk, future currency exchange rate fluctuations 
against  which  we  have  not  adequately  hedged  could  adversely  affect  our  profitability.  Moreover,  our  currency  derivatives  are  currently  not 
designated  as  hedging  accounting  instruments  under  Accounting  Standards  Codification  (“ASC”)  815,  Derivatives  and  Hedging  (originally 
issued as SFAS 133). Hedging results are charged to finance expenses, net, and therefore, do not offset the impact of currency fluctuations on 
our operating income. See “ITEM 11: Quantitative and Qualitative Disclosure About Market Risk.”  

7 

   
   
   
   
   
   
   
  
Changes  in  the  prices  of  our  raw  materials,  particularly  polyester  and  other  polymer  resins  and  pigments,  have  increased  our  costs  and 
decreased our margins and net income in the past and may increase our costs and decrease our margins in the future.  

Polyester and other polymer resins, which act as a binding agent in our products, accounted for approximately 41% of our raw material costs in 
2012. Accordingly, our cost of sales and overall results of operations are impacted significantly by fluctuations in resin prices. For example, if 
the price of polyester and other polymer resins was to rise by 10%, and we were not able to pass along any of such increase to our customers or 
achieve other offsetting savings, we would experience a decrease of approximately 1.2% in our gross profit margin. The cost of polyester and 
other polymer resins is a function of, among other things, manufacturing capacity, demand and the price of crude oil. We do not have long-term 
supply  contracts  with  our  suppliers  of  polyester  and  other  polymer  resins.  We  generally  purchase  polyester  and  other  polymer  resins  on  a 
quarterly basis and have found that increases in their prices are difficult to pass on to our customers. In 2009, average polyester prices dropped 
by  approximately  27%,  and  during  2010,  average  polyester  prices  increased  by  approximately  20%  followed  by  a  further  increase  of 
approximately  12%  in  2011.  In  2012,  however,  polyester  prices  stabilized  with  an  approximately  1%  decrease  in  average  prices  during  this 
period.  In  the  past,  we  managed  to  offset  a  portion  of  these  cost  increases  through  purchase  orders  up  to  one  quarter  in  advance.  However, 
manufacturers  are  currently  unwilling  to  agree  to  preset  prices  for  periods  longer  than  one  or  two  months.  Any  future  increases  in  polyester 
prices may adversely impact our margins and net income.  

Pigments are also used to manufacture our quartz surface products. Although pigments account for a significantly lower percentage of our raw 
material costs than polyester and other polymer resins, fluctuations in pigment prices may also adversely impact our margins and net income. For 
example, the price of titanium dioxide, our principal white pigmentation agent, increased by approximately 35% during 2010. Such increases 
began  to  impact  our  margins  in  2011.  In  2011,  average  titanium  dioxide  prices  increased  an  additional  36%  approximately,  however,  in  the 
following year, average titanium dioxide prices decreased by approximately 5%. In the event titanium dioxide prices increase in the future, our 
margins  may  be  impacted.  If  the  price  of  titanium  dioxide  were  to  increase  by  10%  and  we  were  unable  to  pass  along  such  increase  to  our 
customers or achieve other offsetting savings, we estimate that we would experience a decrease of approximately 0.3% in our margins.  

We are working to increase our production capacity for our quartz surface products in order to meet anticipated demand through expanding 
our manufacturing facilities. If we fail to achieve this further expansion, we may be unable to grow our business and revenue, maintain our 
competitive position or improve our profitability.  

We plan to expand our existing production capacity to meet anticipated demand through the construction of a fifth production line at our Bar-
Lev manufacturing facility in Israel and the construction of a new manufacturing facility with capacity for two production lines in the United 
States. The fifth production line in the Bar-Lev facility is planned to be operational in two phases, the first during the fourth quarter of 2013 and 
the second during the first quarter of 2014. The first production line in the new U.S. facility is planned to be operational in the fourth quarter of 
2014.  The  timing  of  the  second  U.S.  production  line’s  construction  is  subject  to  the  growth  of  our  business.  We  have  never  established  or 
operated manufacturing facilities outside of Israel and cannot assure you that we will be able to successfully establish or operate the U.S. facility 
in  a  timely  or  profitable  manner,  or  at  all.  We  will  depend  on  third  party  construction  companies  to  assist  in  the  design,  construction  and 
validation of our new facilities. In addition, we will need to implement our quartz surface manufacturing proprietary technology and know-how 
in  our  U.S.  facility.  Our  investments  related  to  these  production  capacity  increases  in  Israel  and  the  United  States  are  estimated  to  be 
approximately $18.5 million and $75.0 million, respectively, with $45.0 million of the total U.S. investment being invested through the end of 
2014.  The  timing  of  the  second  U.S.  production  line’s  construction  is  subject  to  the  growth  of  our  business  and  is  expected  to  require  an 
investment of $30.0 million. However, the actual costs related to these production capacity increases may be materially different from what we 
are currently estimating.  In addition,  the time it takes  to  complete  these projects may be significantly longer than we  currently expect  due  to 
reasons  that  may  be  outside  of  our  control.  In  addition,  we  will  need  to  obtain  a  number  of  permits  and  regulatory  approvals  prior,  and 
subsequent to, commencing the operations of the additional production line at our Bar-Lev manufacturing facility and our new manufacturing 
facility in the United States. To obtain certain permits necessary to construct an additional production line at our Bar-Lev manufacturing facility, 
we must comply with the Ministry of the Environment’s requirements including those related to styrene emissions and waste water. See “ITEM 
4:  Information  on  Caesarstone—Business  Overview—Environmental  and  Other  Regulatory  Matters.”  Our  ability  to  operate  an  additional 
production line at our Bar-Lev manufacturing facility and the U.S. manufacturing facility successfully will greatly depend on our ability to hire, 
train  and  retain  an  adequate  number  of  employees,  in  particular  employees  with  the  appropriate  level  of  knowledge,  background  and  skills. 
Should we be unable to hire such employees, and an adequate number of them, our business and financial results could be negatively impacted. 
If we are unable to establish or operate this facility or successfully transfer our manufacturing processes, technology and know-how in a timely 
and cost-effective manner, or at all, then we may experience disruptions in our operations and be unable to meet demand for our products, which 
could have a negative impact on our business and financial results. In addition, we believe that each of these investments will cause temporary 
inefficiencies that will adversely impact our margins in 2013 and 2014. If demand for our products decreases or if we do not produce the number 
of products that we plan to after the expansion projects are complete and operational, we may not be able to spread a significant amount of our 
fixed  costs  over  the  production  volume,  thereby  increasing  our  per  unit  fixed  cost,  which  would  have  a  negative  impact  on  our  financial 
condition and results of operations.  

8 

   
   
   
   
   
   
  
We  have  experienced  quarterly  fluctuations  in  revenues  and  net  income  as  a  result  of  seasonal  factors  and  building  construction  cycles, 
which are hard to predict with certainty. We expect that such quarterly fluctuations will increase in the future as we shift to selling through 
direct channels, which may increase the volatility of our share price and cause declines in our share price.  

Our results of operations are impacted by seasonal factors, including construction and renovation cycles. We believe that the third quarter of the 
year exhibits higher sales volumes than other quarters because demand for quartz surface products is generally higher during the summer months 
in  the  northern  hemisphere  when  the  weather  is  more  favorable  for  new  construction  and  renovation  projects,  as  well  as  due  to  efforts  to 
complete such projects before the beginning of the new school year. Conversely, the first quarter is impacted by a slowdown in new construction 
and renovation projects during the winter months as a result of adverse weather conditions in the northern hemisphere, and, depending on the 
date of the spring holiday in Israel in a particular year, the first or second quarter is impacted by a reduction in sales in Israel due to such holiday. 
Similarly, sales during the first quarter in Australia are negatively impacted by fewer construction and renovation projects due to public holidays. 
In  the  third  quarter  of  2012,  we  generated  15.2%  more  revenue  and  55.7%  higher  adjusted  EBITDA  than  the  first  quarter  of  2012.  Adverse 
weather in a particular quarter or a prolonged winter period can also impact our quarterly results. Our future results of operations may experience 
substantial fluctuations from period to period as a consequence of such adverse weather. Increased or unexpected quarterly fluctuations in our 
results of operations may increase the volatility of our share price and cause declines in our share price even if they do not reflect a change in the 
overall performance of our business.  

Consolidation  in  our  industry  may  increase  the  competitive  pressures  to  which  we  are  subject  and  may  enhance  our  competitors’
manufacturing, sales and marketing capabilities.  

Due  to  the  highly  fragmented  nature  of  the  quartz  surface  market,  we  believe  that  consolidation  is  likely  and  a  smaller  number  of  large 
companies may take leading market positions. We believe we would encounter strong competition from any such larger companies following 
their  consolidation.  Larger  companies  are  likely  to  benefit  from  economies  of  scale  associated  with  quartz  surface  manufacturing  that  are 
becoming  important  to  remain  competitive  in  an  increasingly  global  quartz  surface  market.  Such  economies  of  scale  will  be  increasingly 
important as the quartz surface market matures in the future. In addition, larger companies may have significantly greater resources than we do 
to  penetrate  markets,  in  particular,  by  investing  significant sums  in  raising  awareness  for  their  brand  among  end-consumers in  order  to  drive 
sales of their products, as well as by operating manufacturing facilities closer to customers and end-consumers in various regions worldwide. If 
we are unable to grow our business organically or undertake our own acquisitions, we may lose market share, which could adversely affect our 
business, financial condition and results of operations.  

Silicosis and related claims could have a material adverse effect on our business, operating results and financial condition.  

Since 2008, 22 lawsuits have been filed against us or named us as third party defendants in Israel and one lawsuit has named Caesarstone USA, 
Inc. as a defendant in the United States. We have also received a number of additional letters threatening lawsuits on behalf of certain fabricators 
of our products in Israel or their employees in Israel alleging that they contracted illnesses, including silicosis, through exposure to fine silica 
particles when cutting, polishing, sawing, grinding, breaking, crushing, drilling, sanding or sculpting our products. Each of the lawsuits that have 
been filed names defendants in addition to us, including, in certain cases, fabricators that employed the plaintiff, the Israeli Ministry of Industry, 
Trade  and  Employment,  distributors  of  our  products  and  insurance  companies,  and  the  lawsuit  in  the  United  States  names  a  total  of  26 
defendants that are manufacturers of equipment utilized in stone fabricating or finishing operations or manufacturers and marketers of stone and 
engineered stone products, including us. Silicosis is an occupational lung disease that is progressive and sometimes fatal, and is characterized by 
scarring of the lungs and damage to the breathing function. Inhalation of dust containing fine silica particles as a result of not well protected and 
not well controlled, or unprotected and uncontrolled, exposure while processing quartz, granite, marble and other materials can cause silicosis. 
Silica comprises 90% of engineered stones, and smaller concentrations of silica are present in natural stones. Various types of claims are raised 
in  these  lawsuits  and  in  the  letters  submitted  to  us,  including  product  liability  claims,  such  as  claims  related  to  failure  to  provide  warnings 
regarding the risks associated with silica dust. Damages totaling $62.1 million are specified in the lawsuits currently filed against us in Israel; 
however, the amount of general damages, which includes items such as pain and suffering and loss of future earnings, has not yet been specified 
in most of the lawsuits. As a result, there is uncertainty regarding the total amount of damages that may ultimately be sought. Total damages of 
$56.0 million, including $20.0 million of punitive damages, are sought in the U.S. lawsuit to which Caesarstone USA, Inc. was added as a 26 th 
defendant approximately one year after commencement of the lawsuit. We believe that we have valid defenses to the lawsuits pending against us 
and to potential claims and intend to contest them vigorously.  

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At present, we do not believe that it is reasonably possible or probable that the lawsuits filed against us to date will have a material adverse effect 
on our financial position, results of operations, or cash flows, in part due to the current availability of insurance coverage. Nevertheless, all but 
five of the lawsuits are generally at a preliminary stage and no material determinations, including those relating to attribution of fault or amount 
of damages, have been made. There can also be no assurance that our insurance coverage will be adequate or that we will prevail in these cases. 
We are party to a settlement agreement that has been approved by a court with respect to one of the lawsuits filed. In that instance, the total 
settlement is for NIS 275,000 ($73,667) of which we have agreed to pay NIS 10,000 ($2,679) without admitting liability. Substantially all of the 
balance is payable by the fabricator that employed the individual in question and insurance companies. We can provide no assurance that other 
lawsuits will be settled in this manner or at all.  

Our current liability insurance provider renewed our product liability insurance policy in November 2012 through March 30, 2014. However, 
there is no assurance that we will be able to obtain product liability insurance in the future on the same terms, including with the premium under 
our current policy, or at all. If our current insurance provider does not renew our product liability insurance policy in the future, it is uncertain at 
this time whether we will be able to obtain insurance coverage from other insurance providers in the future. We are not currently subject to any 
claims from our employees related to silicosis; however, we may be subject to such claims in the future. Our employer liability insurance policy 
excludes silicosis claims by our employees and, to the extent we become subject to any such claims, we may be liable for claims in excess of the 
portion covered by the National Insurance Institute of Israel. If our insurance providers refuse to renew our insurance, we are unable to obtain 
coverage  from  other  providers,  our  policy  is  terminated  early  or  we  become  subject  to  silicosis  claims  excluded  by  our  employer  liability 
insurance policy, we may incur significant legal expenses and become liable for damages, in each case, that are not covered by insurance, and 
our management could expend significant time addressing such claims. These events could have a material adverse effect on our business and 
results of operations.  

Consistent with the experience of other companies involved in silica-related litigation, there may be an increase in the number of asserted claims 
against us. Such claims could be asserted by claimants in different jurisdictions, including Israel, the United States, Canada, Australia and other 
markets  where  our  products  are  distributed  and  sold  and  could  result  in  significant legal  expenses  and  damages.  Existing  or  future  claimants 
against us, in Israel or elsewhere, may seek to have their claims certified as class actions on behalf of a defined group. We believe that claimants 
in future silica-related claims involving us, if any, should be limited to persons involved in the fabrication of our products, including, but not 
limited  to,  cutting,  polishing,  sawing,  grinding,  breaking,  crushing,  drilling,  sanding  or  sculpting,  and  those  in  the  immediate  vicinity  of 
fabrication activities, but may potentially include our employees. Any pending or future litigation is subject to significant uncertainty. We cannot 
determine  the  amount  of  potential  damages,  if  any,  in  the  event  of  an  adverse  development  in  a  pending  or  future  case,  in  part  because  the 
defendants  in  these  types  of  lawsuits  are  often  numerous,  the  claims  generally  do  not  specify  the  amount  of  damages  sought,  our  product’s 
involvement may be speculative and the degree to which our product may have caused the alleged illness may be unclear. In addition, punitive 
damages may be awarded in certain jurisdictions.  

Furthermore, we may face future engineering and compliance costs to enhance our compliance with existing standards relating to silica, or to 
meet new standards if such standards are heightened. Such costs may adversely impact our profitability.  

We may encounter delays in manufacturing if we are required to change the suppliers for the quartz used in the production of our products.  

Our principal  raw  materials  are  quartz,  polyester  and  other  polymer resins  and  pigments.  We  acquire  quartz  from  quartz  manufacturers  from 
Turkey, India, Israel and a number of European countries. We typically transact business with our quartz suppliers on a purchase order basis. We 
cannot  be  certain  that  any  of  our  current  suppliers  will  continue  to  provide  us  with  the  quantities  of  quartz  that  we  require  or  satisfy  our 
anticipated  specifications  and  quality  requirements.  We  may  also  experience  a  shortage  of  quartz  if,  for  example,  demand  for  our  products 
increases.  Approximately  73%  of  our  quartz  was  imported  from  suppliers  in  Turkey  in  2012.  There  have  recently  been  significant  tensions 
between Turkey and the State of Israel that have raised questions as to whether commercial arrangements between companies in these countries 
would be adversely impacted. If tensions between Turkey and Israel continue or worsen, our Turkish suppliers may not provide us with quartz 
shipments. In addition, our products incorporate a number of types of quartz, including quartzite. One supplier in Turkey, Mikroman Madencilik 
San  ve  TIC.LTD.STI  (“Mikroman”),  supplies  approximately  55%  of  our  quartzite.  Mikroman  has  committed  to  supply  us  with  quartzite  at 
agreed upon prices through the end of 2013 and, thereafter, at prices that will be agreed upon based on then effective market prices through the 
end of 2014. If we are unable to agree upon prices with Mikroman, if Mikroman ceases supplying us with quartzite or if our supply of quartz 
generally from Turkey is adversely impacted, we would need to locate and qualify alternate suppliers, which could take time, increase costs and 
require adjustments to the appearance of our products. As  a result, we may  experience  a delay in manufacturing, which could materially and 
adversely impact our reputation and results of operations .  

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We are subject to litigation, disputes or other proceedings, which could result in unexpected expenses and time and resources that could have 
a material adverse impact on our results of operation, profit margins, financial condition and liquidity.  

In  the  past,  claims  have  arisen  from  our  relationships  with  distributors,  service  providers  and  employees.  We  are  currently  involved  in  the 
following material disputes:  

• 

• 

In  November  2011,  Kfar  Giladi  Quarries  Agricultural  Cooperative  Society  Ltd.  (“Kfar  Giladi”),  and  Microgil  Agricultural  Cooperative 
Society Ltd. (“Microgil”), an entity we believe is controlled by Kfar Giladi, initiated arbitration proceedings against us that commenced in 
April 2012. We refer to Kfar Giladi and Microgil as the claimants. The claimants filed a complaint with the abritrator against us seeking 
damages of NIS 232.8 million ($62.4 million), and in August 2012, we filed a complaint with the arbitrator against the claimants seeking 
damages  of  NIS  76.6  million  ($20.5  million).  The  arbitration  arises  out  of  a  dispute  related  to  a  quartz  processing  agreement  (the 
“Processing  Agreement”)  pursuant  to  which  Kfar  Giladi  (which  assigned  its  rights  and  obligations  under  the  Processing  Agreement  to 
Microgil) committed to establish a production facility at its own expense within 21 months of the date of the agreement. Pursuant to the 
Processing Agreement, we committed to pay fixed prices for quartz processing services related to agreed upon quantities of quartz over a 
period of ten years from the date set for the claimants to commence operating the production facility. We estimate that the total amount of 
such payments would have been approximately $55 million. It is our position that the production facility established by the claimants was 
not  operational  until  approximately  two  years  after  the  date  required  by  the  Processing  Agreement,  and  as  a  result,  we  were  unable  to 
purchase minimum quantities set forth in the Processing Agreement. It is also our position that the Processing Agreement was terminated by 
us following its breach by the claimants. In addition, we contend that once production began, the claimants failed to consistently deliver the 
required quantity and quality of ground quartz as agreed by the parties following the termination of the Processing Agreement. Our positions 
are disputed by the claimants. 

In December 2007, we terminated our agency agreement with our former South African agent, World of Marble and Granite (“WOMAG”), 
on the basis that it had breached the agreement. In the same month, we filed a claim for NIS 1.0 million ($0.3 million) in the Israeli District 
Court in Haifa based on such breach. WOMAG has contested jurisdiction of the Israeli District Court, but subsequent appellate courts have 
dismissed WOMAG’s contest. In January 2008, WOMAG filed suit in South Africa seeking € 15.7 million ($20.7 million). A court session 
was held in February 2012 to determine whether the South African Court had jurisdiction over the proceedings. The South African Court 
has held that it has jurisdiction to hear WOMAG’s claim, but we are appealing this decision. 

An adverse ruling in these proceedings could have a material adverse effect on us. If we are unsuccessful in defending a claim or elect to settle a 
claim, we could incur material costs that could have a material adverse effect on our business, results of operations and financial condition. See 
“ITEM 8: Financial Information—Consolidated Financial Statements and Other Financial Information—Legal proceedings.”  

A  key  element  of  our  strategy  is  to  expand  our  sales  in  certain  markets,  such  as  the  United  States  and  Canada,  which  will  require  a 
substantial effort to build awareness and develop the quartz surface market, and our failure to do so would have a material adverse effect on 
our future growth and prospects.  

A key element of our strategy is to grow our business by expanding sales of our products in certain existing markets that we believe have high 
growth potential, but in which we have a limited presence, as well as in select new markets. In particular, we intend to focus our growth efforts 
on the United States and Canada. In 2012, according to Freedonia, engineered quartz surfaces represented only 6% of the total countertops by 
volume installed in the United States. We face several challenges in achieving consumer acceptance and adoption of our products in the United 
States,  Canada  or  other  markets,  including  driving  consumers’  desire  to  use  quartz  surfaces  for  their  kitchen  countertops  and  other  interior 
settings. If the market for quartz surfaces does not develop as we expect or develops more slowly than we expect, our future growth, business, 
prospects,  financial  condition  and  operating  results  will  be  harmed.  Our  success  will  depend,  in  large  part,  upon  consumer  acceptance  and 
adoption of our products in these markets. Consumer tastes and preferences differ in the markets into which we are expanding as compared to 
those in which we already have substantial sales. We may also seek to expand into additional markets in the future.  

In  connection  with  our  growth  strategy,  we  may  enter  into  agreements  with  third  parties  pursuant  to  which  we  supply  them  quartz  surface 
countertops as well as different surface material countertops, which may or may not be marketed under our brand. We may also be responsible 
for  fabricating  and  installing  countertops  for  end  customers  under  such  agreements.  Entering  into  arrangements  with  third  parties  for  surface 
materials and fabrication and installation services may impact our supply of countertops, inventory levels, quality and service level standards and 
ability to manage the installation and fabrication of countertops to meet customers’ demands and at reasonable prices.  

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We may face short-term challenges in meeting demand for our products prior to the expansion of our manufacturing facilities.  

During the period until the expansion of our manufacturing facilities is complete, we expect to acquire a limited number of basic slab models 
from third-party engineered stone manufacturers which we will re-qualify, to meet demand for our products. We cannot assure you that we will 
be able to acquire basic slab models from third parties in the amounts necessary to meet demand for our products or at all. The delivery of our 
products may also be delayed as a result of obtaining basic slab models from third parties or the quality of such basic slab models may not meet 
our  prior quality standards, which may negatively  impact our  brand and reputation or result  in increased warranty claims from  customers.  In 
addition, obtaining basic slab models from third-party engineered stone manufacturers may adversely impact our margins in 2013 and 2014. If 
we experience demand for our products that exceeds our manufacturing capacity, we may not have sufficient inventory to meet our customers’
demands, which would negatively impact our revenues and potentially cause us to lose market share.  

We face risks of litigation and liability claims on environmental, product liability and other matters, and the extent of such exposure can be 
difficult or impossible to estimate, but could negatively impact our financial condition and results of operations.  

Our  manufacturing  facilities  and  operations  are  subject  to  numerous  laws  and  regulations  of  the  State  of  Israel  relating  to  pollution  and  the 
protection of the environment, including those governing emissions to air, discharges to water, soil and water contamination, import, purchase, 
use, storage and transport of hazardous materials, storage, treatment and disposal of waste and protection of worker health and safety. Liability 
under these  laws involves  inherent uncertainties. Violations  of  environmental, health and safety laws are  subject to civil,  and, in some  cases, 
criminal sanctions. We may not have been, or may not be, at all times, in complete compliance with all requirements, and we may incur material 
costs or liabilities in connection with such requirements, or in connection with remediation at sites we own, or third-party sites where it has been 
alleged  that  we  have  liability,  in  excess  of  the  amounts  we  have  accrued.  We  may  also  incur  unexpected  interruptions  to  our  operations, 
administrative  injunctions  requiring  operation  stoppages,  fines  and  other  penalties  or  be  unable  to  renew  our  permits  to  operate  our 
manufacturing facilities and expand the buildings at our manufacturing facilities to accommodate capacity increases.  

From time to time, we face environmental compliance issues related to our two manufacturing facilities in Israel. At present, we have presented a 
plan  to the  Israeli Ministry  of  the  Environment  to  address environmental regulatory issues  related  to the emission  of  styrene  gas, and we  are 
preparing  a  plan  to  address  environmental  regulatory  issues  related  to  waste  water  treatment  and  discharge.  With  respect  to  waste  water 
treatment, we are in the process of developing plans to address the issues, and while we currently do not believe such plans will result in material 
expenditures,  we  can  provide  no  assurance  that  material  expenditures  will  not  be  required  in  the  future.  Continued  government  and  public 
emphasis on environmental issues can be expected to result in increased future investments for environmental controls at ongoing operations, 
which could negatively impact our financial condition and results of operations. Our ability to obtain necessary permits and approvals may be 
subject to additional costs and possible delays beyond what we initially plan for. In addition, our manufacturing facilities, and those of our raw 
material suppliers, must comply with applicable regulatory requirements.  

From  time  to  time,  we  are  involved  in  other  legal  proceedings  and  claims  in  the  ordinary  course  of  business  related  to  a  range  of  matters, 
including environmental, contract, employment claims, product liability and warranty claims and claims related to modification and adjustment 
or replacement of product surfaces sold. We use various substances in our products and manufacturing operations, which have been or may be 
deemed  to  be  hazardous  or  dangerous.  We  cannot  predict  whether  we  may  become  liable  under  environmental  and  product  liability  statutes, 
rules, regulations and case law of the countries in which we operate. The amount of any such liability in the future could be significant and may 
adversely impact our financial condition and results of operations.  

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A significant portion of our revenues is derived from the distribution of our products by third-party distributors, and our distributors’ actions 
may have an adverse effect on our business and results of operations.  

Sales to third-party distributors accounted for 13.4% of our revenues in 2012. In indirect markets where we rely on third-party distributors, we 
depend on the success of their selling and marketing efforts. We have less control in markets where we sell through distributors than in markets 
where  we  distribute  directly.  The  actions  of  our  distributors  could  also  harm  our  brand  and  company  reputation  in  the  marketplace.  Any 
disruption in our distribution network could have a negative effect on our ability to sell our products or market our brand, which could materially 
and adversely affect our business and results of operations.  

Some  of  our  initial  engagements  with  our  distributors  are  pursuant  to  a  memorandum  of  understanding  granting  such  distributor  one  year  of 
exclusivity in that market in consideration for meeting minimum sales targets. After the initial one-year period, we may enter into a distribution 
agreement  for  a  three-  to  five-year  period.  However,  in  the  majority  of  cases,  we  continue  to  operate  on  the  basis  of  the  memorandum  of 
understanding,  with  or  without  its  extension  in  writing,  or  without  an  operative  agreement.  We  supply  our  products  to  distributors  upon  the 
receipt of a purchase order. Some of our distributors operate on nonexclusive terms of sale agreements or without any written agreements. The 
lack of a written agreement with many of our distributors may lead to ambiguities, costs and challenges in enforcing our rights. Our distribution 
agreements  generally  include  annual  sales  targets,  and  if  any  distributor  fails  to  meet  its  sales  targets,  we  may  attempt  to  terminate  our 
distribution  agreement  with  that  distributor.  Unless  otherwise  indicated  in  a  specific  agreement,  if  we  terminate  a  distribution  engagement 
without cause,  we may  be  required  to provide  reasonable prior  notice,  although the exact  period may not be  specified.  We  have  experienced 
difficulties,  including  litigation,  in  connection  with  the  termination  of  certain  of  our  distributors  due  to  disputes  regarding  their  terms  of 
engagement. See “ITEM 8: Financial Information—Consolidated Financial Statements and Other Financial Information—Legal proceedings.”
We may be unable to distribute our products through another distributor within the territory during the notice period, which may have an adverse 
effect on our business and results of operations, our relationships with our customers and end-consumers and our brand reputation. This may also 
result in our loss of market share to competitors. Upon termination, we may experience difficulties in identifying and retaining new distributors. 
Distributors  may  generally  terminate  a  distribution  agreement  with  us  upon  reasonable  notice  (although  our  written  agreements  and 
memorandums  of  understanding  with distributors, where  applicable, provide  for termination without cause  only  after  the initial period). As a 
result, distributors may distribute a competitor’s quartz surfaces or other surface materials, which may cause us to lose market share. We may be 
unable to develop an alternative distribution network in a region. The termination of distribution arrangements may result in litigation. We may 
have  to  incur  significant  legal  fees  and  management  may  have  to  devote  significant  effort,  time  and  resources  to  defending  litigation-related 
issues, which may detract from their ability to run our business.  

We depend on our third-party distributors for the timely and accurate reporting of information related to the distribution of our products.  

Generally, our distributors disclose to us sales volumes and other information on a monthly or quarterly basis. Among other things, the purpose 
of these disclosures is to enable us to monitor the level of sales to end-consumers and ensure that our distributors are not accumulating excessive 
quantities  of  our  products  in  their  inventory.  We  do  not  have  audit  rights  with  respect  to  these  reports  by  our  third-party  distributors  and, 
therefore, cannot verify their accuracy. An inaccurate report as to sales volumes could result in a significant and unexpected decline in sales to a 
distributor  during  a particular  quarter. Even  if the reports are accurate, a  distributor may make subsequent  revisions to the  information  it has 
provided or we may fail to understand the future sales prospects of a distributor. Either of these events could result in the accumulation of excess 
inventory  by  that  distributor  and  unexpected  fluctuations  in  our  sales.  Any  of  these  events  could  adversely  affect  or  cause  unexpected 
fluctuations in our results of operations.  

We sell our products through subsidiaries and distributors in 48 countries. Our operating results may suffer if we are unable to manage our 
international operations effectively.  

Our products are sold in 48 countries throughout the world and we are therefore subject to risks associated with having international operations. 
In  2012,  85%  of  our  revenues  were  derived  from  sales  in  Australia,  the  United  States,  Canada  and  Israel.  We  anticipate  that  sales  from 
operations outside of Israel will continue to represent a significant portion of our total sales. Our sales and operations outside of Israel are subject 
to risks and uncertainties, including:  

• 
• 
• 
• 
• 
• 

fluctuations in exchange rates; 
fluctuations in transportation costs and transportation and time-to-market delays; 
unpredictability of foreign currency exchange controls; 
compliance with unexpected changes in regulatory requirements; 
compliance with a variety of local regulations and laws; 
difficulties in collecting accounts receivable and longer collection periods; 

13 

   
   
   
   
   
   
   
  
• 
• 

changes in tax laws and the interpretation of those laws; and 
difficulties enforcing intellectual property and contractual rights in certain jurisdictions. 

In addition, certain jurisdictions could impose tariffs, quotas, custom duties, trade barriers and other similar restrictions on our sales. Moreover, 
our  business  operations  could  be  interrupted  and  negatively  affected  by  economic  changes,  geopolitical  regional  conflicts,  terrorist  activity, 
political unrest, civil strife, acts of war and other economic or political uncertainties. All of these risks could also result in increased costs or 
decreased revenues, either of which could adversely affect our profitability. Our business is also expected to subject us and our representatives, 
agents  and  distributors  to  laws  and  regulations  of  the  jurisdictions  in  which  we  operate  or  where  our  products  are  sold.  We  may  depend  on 
distributors  and  agents  outside  of  Israel  for  compliance  and  adherence  to  local  laws  and  regulations.  As  we  continue  to  expand  our  business 
globally, we  may have difficulty  anticipating and effectively managing these and other risks  that our global operations may face, which may 
adversely affect our business outside of Israel and our financial condition and results of operations.  

If we fail to effectively upgrade our information technology systems globally, our business and operations could be disrupted.  

We believe that an appropriate information technology infrastructure is important in order to support the growth of our business. Our enterprise 
resources  planning  (“ERP”)  software  allows  us  to  accurately  enter,  price  and  configure  valid  products  in  a  made-to-order,  demand-driven 
manufacturing  environment.  Configuration  assistance  is  critical,  given  that  our  products  can  be  built  in  a  number  of  combinations  of  sizes, 
colors, textures and finishes, and our production control software enables us to carefully monitor the quality of our slabs. Given our recent global 
expansion, we have decided to implement a global ERP system based on an Oracle platform in the future. We commenced its implementation in 
Israel and Canada in March 2012 and currently expect the global ERP system to begin operating in Israel and Canada during the first half of 
2013. We intend to expand implementation in Australia and the United States within one year from the implementation of the global ERP system 
in  Israel  and  Canada.  The  project  is  expected  to  take  approximately  two  years,  and  it  is  estimated  that  it  will  require  capital  expenditures  of 
approximately $2.4 million for the entire project. We may experience difficulties implementing this global ERP system, including loss of data 
and decreases in productivity as personnel work to become familiar with these new systems. We may also experience delays in expanding its 
implementation  in  other  countries  and  incur  additional  costs  in  connection  with  its  global  implementation.  In  addition,  our  management 
information systems will require modification and refinement as we grow and as our business needs change, which could prolong difficulties we 
experience with system transitions, and we may not always employ the most effective systems for our purposes. If we experience difficulties in 
implementing new  or  upgraded information systems  or  experience  significant system failures, or if we are unable  to successfully modify our 
management information systems or respond to changes in our business needs, we may not be able to effectively manage our business, and we 
may fail to meet our reporting obligations.  

We may have exposure to greater than anticipated tax liabilities.  

We have entered into transfer pricing arrangements that establish transfer prices for our inter-company operations. However, our transfer pricing 
procedures are not binding on the applicable taxing authorities. The amount of income tax that we pay could be adversely affected by earnings 
being  lower  than  anticipated  in  jurisdictions  where  we  have  lower  statutory  rates  and  higher  than  anticipated  in  jurisdictions  where  we  have 
higher statutory rates. Our facilities in Israel receive different tax benefits as “Approved Enterprises,” “Beneficiary Enterprises” or “Preferred 
Enterprises”  under  the  Israeli  Law  for  the  Encouragement  of  Capital  Investments,  1959  (the  “Investment  Law”),  with  our  production  lines 
qualifying to receive different grants and/or reduced company tax rates and/or tax exemption periods. Therefore, some of our production lines 
also receive tax benefits based on our revenues and the allocation of those revenues between the two facilities in Israel. As a result, the Israeli 
taxing authorities could challenge our allocation of income between these two facilities and contend that a larger portion of our income is subject 
to higher tax rates. Taxing authorities outside of Israel, could challenge our allocation of income between us and our subsidiaries and contend 
that  a  larger  portion  of  our  income  is  subject  to  tax  in  their  jurisdictions,  which  may  have  higher  tax  rates  than  the  rates  applicable  to  such 
income in Israel. Any change to the allocation of our income as a result of review by such taxing authorities could have a negative effect on our 
operating results and financial condition.  

The  determination  of  our  worldwide  provision  for  income  taxes  and  other  tax  liabilities  requires  significant  judgment,  and  there  are  many 
transactions  and  calculations  where  the  ultimate  tax  determination  is  uncertain.  We  have  applied  the  guidance  in  ASC  740,  “Income 
Taxes” (previously reported as FIN 48 “Accounting for Uncertainty in Income Taxes”) in determining our accrued liability for unrecognized tax 
benefits,  which  totaled  $1.1  million  as  of  December  31,  2012.  Although  we  believe  our  estimates  are  reasonable,  the  ultimate  outcome  may 
differ from the amounts recorded in our financial statements and may materially affect our financial results in the period or periods for which 
such determination is made.  

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Our business may be affected by changes in consumer preferences or the development of alternative surface products.  

The majority of our end-consumers are those refacing or replacing kitchen countertops, and to a lesser extent, bathroom countertops and surfaces 
and other applications. Factors that strongly affect consumer purchasing decisions include popular home interior design trends, product quality, 
price,  slab  width,  product  line  breadth,  design  leadership,  time  to  market,  customer  service  and  distribution  coverage.  If  we  are  unable  to 
anticipate or react quickly to changes in consumer preferences in these areas, we may lose market share and our results of operations may suffer. 
In the future, consumers may not place as much value on branded quartz surfaces, which could reduce our market share or require us to lower 
our prices. End-consumers’ preferences may change in response to poor installations of our products by third parties, including fabricators and 
installers, which we do not control. Widespread or publicized inferior installations of our products could have a material adverse impact on our 
brand. End-consumers’ demand for our products could change if a serial manufacturing defect is identified in our products, which could harm 
our  reputation  in  the  marketplace.  The  development  of  a  new  surface  material  that  decreases  consumers’  demand  for  quartz  products  due  to 
design, superior quality, price, technical parameters, level of service, availability, branding or other factors may also result in a loss of market 
share and our results of operations may suffer. For example, technical ceramic surfaces have been offered in different markets as countertops 
recently and may in the future be a strong competitor of quartz surface products, however, it is not yet known if they will pose such a threat. If 
we are unsuccessful in competing against a new surface material, we could lose future sales and market share, which would have an adverse 
impact on our revenues, profitability and cash flows.  

The steps that we have taken to protect our brand and other intellectual property may not be adequate, and we may not succeed in preventing 
others from appropriating our intellectual property.  

We have obtained trademark registrations that we consider material to the marketing of our products, all of which are marketed under the trade 
name  Caesarstone,  including  CAESARSTONE  ®  ,  CONCETTO  ®  ,  and  our  Caesarstone  logo.  We  have  filed  trademark  applications  for 
additional marks related to our product collections, including SUPREMO™ and MOTIVO™. In many of our markets we also use trademarks 
(registered  and  unregistered)  for  the  various  colors  of  our  products.  We  believe  that  our  trademarks  are  important  to  our  brand,  success  and 
competitive position. In the past, some of our trademark applications for certain classes of applications of our products have been rejected or 
opposed in certain markets and may be rejected for certain application classes in the future. This may result in our inability to use our brand for 
certain applications of products, which could harm our competitive position and adversely impact our results of operations. We anticipate that, as 
the quartz surface market becomes increasingly competitive, maintaining and enhancing our brand may become more difficult and expensive. If 
we are unsuccessful in challenging a party’s products on the basis of trademark infringement, continued sales of these products could adversely 
affect our sales and our brand and result in the shift of consumer preference away from our products.  We are currently subject to opposition 
proceedings  with  respect  to  applications  for  registration  of  our  trademarks  in  certain  jurisdictions  with  respect  to  certain  trademark 
classifications.  We  have  also  in  the  past  been,  and  may  in  the  future  be,  subject  to  opposition  proceedings  with  respect  to  applications  for 
registration of our intellectual property, including but not limited to our trademarks. Barriers to registering our brand names and trademarks in 
various countries may restrict our ability to promote and maintain a cohesive brand throughout our key markets.  

We have recently started to seek patent protection for some of our technologies. We have obtained a patent for certain of our technologies and 
have several pending patent applications that were filed in various jurisdictions, including the United States, Europe, Australia and Israel, which 
relate to our manufacturing technology and certain products. There can be no assurance that pending applications will be approved in a timely 
manner or at all, or that such patents will effectively protect our intellectual property. There can be no assurance that we will develop patentable 
intellectual  property  in  the  future,  and  we  may  choose  not  to  pursue  patents  or  other  protection  for  innovations  that  subsequently  become 
material to our business.  

To protect our know-how and trade secrets, we customarily require our senior management and certain key employees to execute confidentiality 
agreements  or  otherwise  agree  to  keep  our  proprietary  information  confidential  when  their  relationship  with  us  begins.  Typically,  our 
employment contracts also include clauses requiring these employees to assign to us all inventions and intellectual property rights they develop 
in the course of their employment and agree not to disclose our confidential information. Despite our efforts, our know-how and trade secrets 
could be disclosed to third parties, which could cause us to lose any competitive advantage resulting from such know-how or trade secrets, as 
well as related intellectual property protections in certain cases.  

15 

   
   
   
   
   
   
   
  
The actions we take to establish and protect trademarks may not be adequate to prevent imitation of our products and the offering of them under 
our trademarks by others or to prevent others from seeking to block sales of our products as violations of proprietary rights. In addition, the laws 
of  certain  foreign  countries  may  not  protect  intellectual  property  rights  to  the  same  extent  as  the  laws  of  the  United  States.  For  example, 
historically, China has not protected intellectual property rights to the same extent as the United States, and infringement of intellectual property 
rights  continues  to  pose  a  serious  risk  to  doing  business  in  China.  We  may  face  significant  expenses  and  liability  in  connection  with  the 
protection of our intellectual property rights outside the United States. Any litigation could be unsuccessful, may result in substantial costs and 
require significant attention by our management and technical personnel. If we are unable to successfully protect our rights or resolve intellectual 
property conflicts with others, our business or financial condition may be adversely affected.  

Third  parties  have  claimed,  and  may  from  time  to  time  claim,  that  our  current  or  future  products  infringe  their  patent  or  other  intellectual 
property rights. Under such circumstances, we may be required to expend significant resources in order to contest such claims and, in the event 
that we do not prevail, we may be required to seek a license for certain technologies, develop non-infringing technologies or stop the sale of 
some of our products. In addition, any future intellectual property litigation, regardless of its outcome, may be expensive, divert the efforts of our 
personnel and disrupt or damage relationships with our customers.  

We depend on our senior management team and other skilled and experienced personnel to operate our business effectively, and the loss of 
any of these individuals could adversely affect our business and our future financial condition or results of operations.  

We are dependent on the skills and experience of our senior management team and other skilled and experienced personnel. These individuals 
possess  managerial,  sales,  marketing,  manufacturing,  logistical,  financial  and  administrative  skills  that  are  important  to  the  operation  of  our 
business.  The  loss  of  any  of  these  individuals  or  an  inability  to  attract,  retain  and  maintain  additional  personnel  could  prevent  us  from 
implementing our business strategy and could adversely affect our business and our future financial condition or results of operations. We do not 
carry key man insurance with respect to any of our executive officers or other employees. We cannot assure you that we will be able to retain all 
of our existing senior management personnel or to attract additional qualified personnel when needed.  

Our  limited  resources  and  significant  competition  for  business  combination  or  acquisition  opportunities  may  make  it  difficult  for  us  to 
complete a combination or acquisition, and any combination or acquisition that we complete may disrupt our business and fail to achieve our 
intended objectives.  

We  expect  to  encounter  intense  competition  from  other  participants  in  our  industry,  including  quartz  surface  manufacturers,  suppliers  and 
distributors,  for  business  combination  or  acquisition  opportunities  in  the  highly  fragmented  global  quartz  surfaces  market.  Many  of  these 
participants  are  well-established  and  have  significant  experience  identifying  and  effecting  acquisitions  of  companies.  These  participants  may 
possess  greater  technical,  human  and  other  resources,  or  more  local  industry  knowledge  than  we  do,  and  our  financial  resources  may  be 
relatively limited compared to many of them. In addition, while we believe there are a number of target businesses we might consider acquiring, 
including, in certain instances, our distributors, we may be unable to persuade those targets of the benefits of a combination or acquisition. Our 
ability  to  compete  with  respect  to  a  combination  with  or  acquisition  of  certain  larger  target  businesses  will  be  determined  by,  among  other 
factors, our available financial resources. This inherent competitive limitation may give others an advantage in pursuing such combinations or 
acquisitions.  

Any combination or acquisition that we effect will be accompanied by a number of risks, including the difficulty of integrating the operations 
and  personnel  of  the  acquired  business,  the  potential  disruption  of  our  ongoing  business,  the  potential  distraction  of  management,  expenses 
related  to  the  acquisition  and  potential  unknown  liabilities  associated  with  acquired  businesses.  In  connection  with  any  acquisition,  we  may 
encounter liabilities in the future associated with its business that we did not experience prior to the acquisition or that were unknown at the time 
of acquisition that could have an adverse impact on our results of operations. Any inability to integrate completed combinations or acquisitions 
in an efficient and timely manner could have an adverse impact on our results of operations. In addition, we may not recognize the expected 
synergies or benefits in connection with a future combination or acquisition. If we are not successful in completing combinations or acquisitions 
that  we  pursue  in  the  future,  we  may  incur  substantial  expenses  and  devote  significant  management  time  and  resources  without  a  successful 
result.  In  addition,  future  combinations  or  acquisitions  could  require  the  use  of  substantial  portions  of our available  cash  or  result  in  dilutive 
issuances of securities.  

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Any  difficulties  with,  or  interruptions  of,  our  manufacturing  could  delay  our  output  of  products  and  harm  our  relationships  with  our 
customers. If we are unable to continue to manufacture our existing products, our results of operations and future prospects will suffer.  

Any difficulties with or interruptions of our manufacturing operations could delay our output of products and harm our relationships with our 
customers.  Currently,  we  manufacture  all  of  our  products  at  our  two  facilities  in  Israel.  Due  to  the  specialized  nature  of  our  manufacturing 
equipment and the quartz surface industry, we have limited ability to outsource any part of our manufacturing to third parties. Our manufacturing 
production lines are comprised almost entirely of machinery from Breton S.p.A., the leading supplier to a limited number of companies that sell 
engineered stone manufacturing equipment. We depend on Breton S.p.A. for certain spare parts for our production line equipment and anticipate 
we will continue to do so in the future. Delays in obtaining machinery or specialty machine components from Breton S.p.A. could delay our 
output of products and any future production line expansion plans.  

Damage to our manufacturing facilities caused by human error, software or hardware failures, physical or electronic security breaches, power 
loss or other failures or circumstances beyond our control, including acts of God, fire, explosion, flood, war, insurrection or civil disorder, acts 
of, or authorized by, any government, terrorism, accident, labor trouble or shortage, or inability to obtain materials, equipment or transportation 
could interrupt or delay our manufacturing or other operations. We may also encounter difficulties or interruptions as a result of the application 
of enhanced manufacturing technologies or changes to production lines to improve our throughput, or to upgrade or repair our production lines. 
Labor  disputes  could  result  in  a  work  stoppage  or  strikes  by  employees  that  could  delay  or  interrupt  our  output  of  products.  Our  insurance 
policies  have  limited  coverage  in  case  of  significant  damage  to  our  manufacturing  facilities  and  may  not  fully  compensate  us  for  the  cost  of 
replacement and any loss from business interruptions. As a result, we may not be adequately insured to cover losses in the case of significant 
damage  to  our  manufacturing  facilities.  Any  damage  to  our  facilities  or  interruption  in  manufacturing,  whether  due  to  limitations  in 
manufacturing capacity or arising from factors outside our control, could result in delays in meeting contractual obligations and could have a 
material adverse effect on our relationships with our distributors and on our revenues.  

We have not yet determined whether our existing internal control over financial reporting is effective under Section 404 of the Sarbanes-
Oxley Act of 2002 and, as an emerging growth company, are currently not required to obtain an auditor attestation regarding our internal 
control.  

We will be required to comply with the internal control, evaluation and certification requirements of Section 404 of the Sarbanes-Oxley Act of 
2002  (the  “Sarbanes-Oxley  Act”)  in  our  Annual  Report  on  Form  20-F  for  the  year  ending  December  31,  2013.  Accordingly,  we  have  only 
recently  commenced  the  process  of  determining  whether  our  existing  internal  controls  over  financial  reporting  systems  are  compliant  with 
Section 404. Furthermore, unless we lose our status as an “emerging growth company” under the Jumpstart Our Business Startups Act of 2012, 
we will not be required to obtain an auditor attestation under Section 404 of the Sarbanes-Oxley Act until 2017. The process of evaluating our 
internal control over financial reporting will require an investment of substantial time and resources, including by our Chief Financial Officer 
and other members of our senior management. As a result, this process may divert internal resources and take a significant amount of time and 
effort to complete. In addition, we cannot predict the outcome of this determination and whether we will need to implement remedial actions in 
order to implement effective control over financial reporting. The determination and any remedial actions required could result in us incurring 
additional costs that we did not anticipate. Irrespective of compliance with Section 404, any failure of our internal controls could have a material 
adverse  effect  on  our  stated  results  of  operations  and  harm  our  reputation.  As  a  result,  we  may  experience  higher  than  anticipated  operating 
expenses, as well as higher independent auditor fees during and after the implementation of these changes. If we are unable to implement any of 
the required changes to our internal control over financial reporting effectively or efficiently, it could adversely affect our operations, financial 
reporting and/or results of operations and could result in an adverse opinion on internal controls from our independent auditors.  

Risks related to our relationship with Kibbutz Sdot-Yam  

Our  headquarters  and  principal  manufacturing  facility  are  located  on  lands  leased  by  Kibbutz  Sdot-Yam  from  the  Israel  Lands 
Administration and the Edmond Benjamin de Rothschild Caesarea Development Corporation Ltd. If we are unable to continue to use such 
lands, our results of operations and future prospects will suffer.  

As of February 28, 2013, Kibbutz Sdot-Yam beneficially owned 54.3% of our ordinary shares. One of our two manufacturing facilities (as well 
as  our  headquarters  and  our  research  and  development  facilities)  is  located  on  lands  leased  by  Kibbutz  Sdot-Yam  pursuant  to  two  lease 
agreements between Kibbutz Sdot-Yam and the Israel Lands Administration (“ILA”), and an additional lease agreement between Kibbutz Sdot-
Yam  and  the  Edmond  Benjamin  de  Rothschild  Caesarea  Development  Corporation  Ltd.  (“Caesarea  Development  Corporation”).  Pursuant  to 
underlying lease agreements with the ILA and with the Caesarea Development Corporation, the ILA and the Caesarea Development Corporation 
may terminate their leases in certain circumstances, including if Kibbutz Sdot-Yam commences proceedings to disband or liquidate. If the leases 
were terminated, we may be unable to use the land where our headquarters and one of our manufacturing facilities are located, which would 
adversely affect our operations.  

17 

   
   
   
   
   
   
   
   
   
  
The first lease agreement between Kibbutz Sdot-Yam and the ILA expired in 2011 and Kibbutz Sdot-Yam has requested an extension pursuant 
to an option in the lease agreement for an additional 49 years through 2060. The second agreement between Kibbutz Sdot-Yam and the ILA was 
extended on several occasions for three- to five-year periods and most recently expired in late 2009. This agreement permits Kibbutz Sdot-Yam 
to use the property only for agriculture, residential and other internal community purposes, and previous agreements between Kibbutz Sdot-Yam 
and the ILA with respect to this property contained similar restrictions. In addition, this agreement required Kibbutz Sdot-Yam to receive the 
ILA’s  approval  before  entering  into  the  land  use  agreement  with  us  permitting  us  to  use  the  land  and  facilities,  and  no  such  approval  was 
obtained. Our current use of the property and the rights granted to us by Kibbutz Sdot-Yam to use the land pursuant to the land use agreement 
may give the ILA the right to terminate the rights of Kibbutz Sdot-Yam to the property. Kibbutz Sdot-Yam is currently negotiating a long-term 
lease agreement with the ILA to replace the second lease agreement, which, among other things, would formally permit us to use the property in 
accordance with its present use and would permit Kibbutz Sdot-Yam to transfer its rights in the property to a third party.  

The agreements between Kibbutz Sdot-Yam and the Caesarea Development Corporation permit Kibbutz Sdot-Yam to use the property for the 
community needs of Kibbutz Sdot-Yam. In addition, at least one of the agreements requires Kibbutz Sdot-Yam to receive Caesarea Development 
Corporation’s approval before entering into the land use agreement with us permitting us to use the land and facilities, and no such approval was 
obtained. Our current use of the property and the rights granted to us by Kibbutz Sdot-Yam to use the land pursuant to the land use agreement 
may give the Caesarea Development Corporation the right to terminate the rights of Kibbutz Sdot-Yam to the property. If the rights of Kibbutz 
Sdot-Yam  to  use  the  property  were  terminated,  we  may  be  unable  to  maintain  our  operations  on  these  lands,  which  would  have  a  material 
adverse  effect on our results of operations.  However, Caesarea Development Corporation charges Kibbutz Sdot-Yam  based on the use of  the 
relevant portion of the property for industrial purposes, and thus, has provided recognition to Kibbutz Sdot-Yam’s use of such portion of the 
property for industrial purposes.  

Pursuant  to  agreements  between  us  and  Kibbutz  Sdot-Yam  that  became  effective  in  March  2012,  we  depend  on  Kibbutz  Sdot-Yam  with 
respect to acquiring new land as well as building additional facilities should we need them.  

Pursuant to the land use agreement with Kibbutz Sdot-Yam that became effective in March 2012, we may not terminate the operation of either of 
the  two  production  lines  at  our  plant  in  Kibbutz  Sdot-Yam  as  long  as  we  continue  to  operate  production  lines  elsewhere  in  Israel,  and  our 
headquarters  must  remain  at  Kibbutz  Sdot-Yam.  As  a  result  of  these  restrictions,  our  ability  to  reorganize  our  manufacturing  operations  and 
headquarters  in  Israel  is  limited.  In  addition,  pursuant  to  the  new  land  use  agreement,  subject  to  certain  exceptions,  if  we  need  additional 
facilities on the land that we are permitted to use, subject to obtaining the permits required by law, Kibbutz Sdot-Yam will build such facilities 
for us by using the proceeds of a loan that we will make to Kibbutz Sdot-Yam, which loan shall be repaid to us by off-setting the additional 
monthly payment that we would pay for such new facilities and, if not fully repaid during the lease term, upon termination thereof. As a result, 
we depend on Kibbutz Sdot-Yam to build such facilities in a timely manner. While Kibbutz Sdot-Yam is responsible under the agreement for 
obtaining  various  licenses,  permits,  approvals  and  authorizations  necessary  for  use  of  the  property,  we  have  waived  any  monetary  recourse 
against Kibbutz Sdot-Yam for failure to receive such licenses, permits, approvals and authorizations.  

Pursuant to an agreement with Kibbutz Sdot-Yam that became effective in March 2012 and remains effective through October 2017, if we wish 
to acquire or lease any additional lands, whether on the grounds of our Bar-Lev facility, or elsewhere in Israel, for the purpose of establishing 
new plants or production lines: (i) Kibbutz Sdot-Yam will purchase the land and build the required facilities on such land at its own expense in 
accordance with our needs; (ii) we will perform any necessary building adjustments at our expense; and (iii) Kibbutz Sdot-Yam will lease the 
land and the facility to us under a long-term lease agreement with terms to be negotiated in accordance with the then prevailing market price. As 
a result, we depend on Kibbutz Sdot-Yam to act in connection with the expansion of our facilities. We may also incur greater costs associated 
with the purchase of additional land or the construction of additional facilities than we could obtain from a third-party due to our arrangement 
with  Kibbutz  Sdot-Yam.  For  more  information  with  respect  to  these  agreements,  see  “ITEM  7:  Major  Shareholders  and  Related  Party 
Transactions—Related Party Transactions.” We have recently informed Kibbutz Sdot-Yam that we would like to acquire additional land on the 
grounds  of  our  Bar-Lev  facility,  which  we  need  in  connection  with  our  construction  of  a  fifth  production  line  at  our  Bar-Lev  manufacturing 
facility, and under the abovementioned agreement entered into between Kibbutz Sdot-Yam and us, Kibbutz Sdot-Yam has agreed to lease it to us 
for the market price, which is currently under negotiation.  

Regulators and other third parties may question whether our agreements with Kibbutz Sdot-Yam are no less favorable to us than if they had 
been negotiated with unaffiliated third parties.  

Our headquarters, research and development facilities and one of our two manufacturing facilities are located on lands leased by Kibbutz Sdot-
Yam,  which  beneficially  owns  a  majority  of  our  shares.  We  have  entered  into certain  agreements  with  Kibbutz  Sdot-Yam pursuant  to  which 
Kibbutz Sdot-Yam provides us with, among other things, a portion of our labor force, electricity, maintenance, security and other services. We 
believe that they represent terms no less favorable than those that would have been obtained from an unaffiliated third party. Nevertheless, a 
determination  with  respect  to  such  matters  requires  subjective  judgments  regarding  valuations,  and  regulators  and  other  third  parties  may 
question  whether  our  agreements  with  Kibbutz  Sdot-Yam  are  no  less  favorable  to  us  than  if  they  had  been  negotiated  with  unaffiliated  third 
parties. As a result, the tax treatment for these transactions may be called into question. See “ITEM 7: Major Shareholders and Related Party 
Transactions—Related Party Transactions.”  

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Our directors and executive officers who are members of Kibbutz Sdot-Yam may have conflicts of interest with respect to matters involving 
the company.  

Five members of our board of directors, including our Chairman, one of our executive officers and a number of our key employees are members 
of Kibbutz Sdot-Yam, which beneficially owns a majority of our shares. Some of these individuals are also members of the management board 
of Kibbutz Sdot-Yam. These persons will have fiduciary duties to both us and Kibbutz Sdot-Yam. As a result, they may have real or apparent 
conflicts of interest on matters affecting both us and Kibbutz Sdot-Yam and in some circumstances may have interests adverse to our interests. 
See “ITEM 6: Directors, Senior Management and Employees—Directors and Senior Management.”  

Under Israeli law, our board, audit committee and shareholders may be required to reapprove certain of our agreements with Kibbutz Sdot-
Yam every three years, and their failure to do so may expose us to liability and cause significant disruption to our business.  

The Israeli Companies Law, 5759-1999 (the “Companies Law”) was recently amended to require the authorized corporate organs of a public 
company to approve every three years any extraordinary transaction in which a controlling shareholder has a personal interest and that has a term 
of  more  than  three  years  unless  a  company’s  audit  committee,  constituted  in  accordance  with  the  Companies  Law,  determines,  solely  with 
respect to agreements that do not involve compensation to a controlling shareholder or his or her relatives, in connection with services rendered 
by  any  of  them  to  the  company  or  their  employment  with  the  company,  that  a  longer  term  is  reasonable  under  the  circumstances.  This 
requirement is relatively new and there is uncertainty regarding its implementation. Accordingly, our implementation of this requirement with 
respect to the agreements entered into between us and Kibbutz Sdot-Yam may be challenged by regulators and other third parties. See “ITEM 7: 
Major Shareholders and Related Party Transactions—Related Party Transactions—Relationship and agreements with Kibbutz Sdot-Yam.” Our 
audit committee has determined that the length of all the agreements entered into between us and Kibbutz Sdot-Yam are reasonable under the 
relevant circumstances, except for the manpower agreement entered into between Kibbutz Sdot-Yam and us on January 1, 2011 as it relates to 
office  holders  and  the  services  agreement  entered  into  between  Kibbutz  Sdot-Yam  and  us  on  July  20,  2011  (as  amended).  Accordingly,  our 
manpower agreement with Kibbutz Sdot-Yam, as it relates to office holders, and our services agreement with Kibbutz Sdot-Yam will have to be 
reapproved every three years by our audit committee, board and shareholders. The approval of our shareholders must fulfill one of the following 
requirements:  

• 

• 

a majority of the shares held by shareholders who have no personal interest in the transaction and are voting at the meeting must be 
voted in favor of approving the transaction, excluding abstentions; or 
the shares voted by shareholders who have no personal interest in the transaction who vote against the transaction represent no more 
than 2.0% of the voting rights in the company. 

If our audit committee, board and shareholders do not reapprove the manpower agreement and the services agreement, or if it is determined that 
reapproval of our other agreements with Kibbutz Sdot-Yam is required every three years and the reapproval is not obtained, we will be required 
to terminate the agreements, which may be considered a breach under the terms of the agreements, and could expose us to damage claims and 
legal  fees,  and  cause  significant  disruption  to  our  business.  In  addition,  we  would  be  required  to  find  suitable  replacements  for  the  services 
provided to us by Kibbutz Sdot-Yam under the manpower agreement, which may take time, and we can provide no assurance that we can obtain 
the same or better terms with a third party than those we have agreed to with Kibbutz Sdot-Yam.  

Risks related to our ordinary shares  

We cannot provide any assurance regarding the amount or timing of dividend payments.  

Prior  to  our  IPO,  our  controlling  shareholders,  Kibbutz  Sdot-Yam  and  Tene,  received  periodic  dividends.  In  connection  with  our  IPO,  we 
determined  not  to  pay  any  dividends  until  at  least  March  21,  2013,  one  year  following  such  offering.  We  currently  expect  that  payments  of 
dividends will be made from time to time based on the recommendation of our board of directors, after taking into account legal limitations, 
growth plans and contractual limitations under our credit agreements, and other factors that our board of directors may deem relevant. At this 
time we do not have a declared dividend policy, and we cannot provide assurances regarding the amount or timing of any dividend payments and 
may decide not to pay dividends in the future.  

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The price of our ordinary shares may be volatile.  

Our  ordinary  shares  were  first  offered  publicly  in  our  IPO  in  March  2012,  at  a  price  of  $11.00  per  share,  and  our  ordinary  shares  have 
subsequently traded as high as $25.25 per share and as low as $10.08 per share through February 28, 2013.  

The market price of our ordinary shares could be highly volatile and may fluctuate substantially as a result of many factors, including:  

• 
• 
• 

actual or anticipated fluctuations in our results of operations; 
variance in our financial performance from the expectations of market analysts; 
announcements  by  us  or  our  competitors  of  significant  business  developments,  changes  in  distributor  relationships,  acquisitions  or 
expansion plans; 
changes in the prices of our raw materials or the products we sell; 
our involvement in litigation; 
our sale of ordinary shares or other securities in the future; 

• 
• 
• 
•  market conditions in our industry; 
• 
• 
• 
• 

changes in key personnel; 
the trading volume of our ordinary shares; 
changes in the estimation of the future size and growth rate of our markets; and 
general economic and market conditions. 

Although our ordinary shares are listed on the Nasdaq Global Select Market, an active trading market on the Nasdaq Global Select Market may 
not be sustained. If an active market for our ordinary shares is not sustained, it may be difficult to sell ordinary shares in the United States.  

In addition, the stock markets have experienced extreme price and volume fluctuations. Broad market and industry factors may materially harm 
the market price of our ordinary shares, regardless of our operating performance. In the past, following periods of volatility in the market price of 
a  company’s  securities,  securities  class  action  litigation  has  often  been  instituted  against  that  company.  If  we  were  involved  in  any  similar 
litigation we could incur substantial costs and our management’s attention and resources could be diverted.  

If equity research analysts do not publish research or reports about our business or if they issue unfavorable commentary or downgrade our 
ordinary shares, the price of our ordinary shares could decline.  

The  trading  market  for  our  ordinary  shares  relies  in  part  on  the  research  and  reports  that  equity  research  analysts  publish  about  us  and  our 
business. The price of our ordinary shares could decline if one or more securities analysts downgrade our ordinary shares or if those analysts 
issue other unfavorable commentary or cease publishing reports about us or our business.  

The controlling share ownership position of Kibbutz Sdot-Yam and the significant share ownership position of Tene will limit your ability to 
influence corporate matters.  

As  of  February  28,  2013,  Kibbutz  Sdot-Yam  beneficially  owned  54.3%  of  our  ordinary  shares  and  Tene  beneficially  owned  23.2%  of  our 
ordinary  shares.  Kibbutz  Sdot-Yam  and  Tene  have  entered  into  an  agreement  pursuant  to  which  they  have  agreed  to  vote  for  each  other’s 
nominees for our board of directors. Pursuant to the voting agreement, Kibbutz Sdot-Yam and Tene will vote together for six of the 11 members 
of our board of directors with Kibbutz Sdot-Yam nominating six nominees, and, for as long as Tene holds more than 8.25% of our outstanding 
share capital, for a seventh nominee selected by Tene. Our board of directors currently consists of 10 members. Kibbutz Sdot-Yam has the right 
to propose for nomination of an additional member to our board of directors. Once Kibbutz Sdot-Yam proposes such member, and he or she is 
elected at a general meeting of our shareholders, our board of directors will consist of 11 members. In addition, Tene will vote for such nominees 
as nominated by Kibbutz Sdot-Yam for the other four positions, provided these nominees are qualified in accordance with applicable law. The 
voting agreement will terminate if Tene’s holdings in our company decrease below 8.25%. As a result of this concentration of share ownership, 
Kibbutz Sdot-Yam acting on its own has, and in the future, should Kibbutz Sdot-Yam’s beneficial ownership of our shares be reduced, acting 
together with Tene, will have, sufficient voting power to effectively control all matters submitted to our shareholders for approval that do not 
require a special majority vote, including:  

• 
• 
• 

the composition of our board of directors (other than external directors); 
approving or rejecting a merger, consolidation or other business combination; and 
amending our articles of association, which govern the rights attached to our ordinary shares. 

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This  concentration  of  ownership  of  our  ordinary  shares  could  delay  or  prevent  proxy  contests,  mergers,  tender  offers,  open-market  purchase 
programs  or  other  purchases  of  shares  of  our  ordinary  shares  that  might  otherwise  give  you  the  opportunity  to  realize  a  premium  over  then-
prevailing market price of our ordinary shares. The interests of Kibbutz Sdot-Yam and Tene may not always coincide with the interests of our 
other shareholders. This concentration of ownership may also adversely affect our share price.  

We are a “controlled company” within the meaning of Nasdaq listing standards and, as a result, qualify for, and rely on, exemptions from 
certain corporate governance requirements.  

As  a  result  of  the  number  of  shares  beneficially  owned  by  Kibbutz  Sdot-Yam,  we  are  a  “controlled  company”  under  the  Nasdaq  corporate 
governance rules. A “controlled company” is a company of which more than 50% of the voting power for the election of director is held by an 
individual, group or another company. Pursuant to the “controlled company” exemption, we are not required to comply with the requirements 
that:  (1)  a  majority  of  our  board  of  directors  consist  of  independent  directors  and  (2)  we  have  a  compensation  committee  and  a  nominating 
committee  composed  entirely  of  independent  directors  with  a  written  charter  addressing  each  committee’s  purpose  and  responsibilities. 
However,  as  required  under  a  recent  amendment  to  the  Companies  Law,  we  have  a  compensation  committee  that  is  comprised  entirely  of 
independent directors within the meaning of the Companies Law and Nasdaq corporate governance rules, which has a written charter approved 
by  our  board.  See  “ITEM  16G:  Corporate  Governance.”  Accordingly,  you  do  not  have  the  same  protections  afforded  to  shareholders  of 
companies that are subject to all of the corporate governance requirements of the Nasdaq Stock Market.  

As  a  foreign  private  issuer  whose  shares  are  listed  on  the  Nasdaq  Global  Select  Market,  we  may  follow  certain  home  country  corporate 
governance practices instead of certain Nasdaq requirements.  

As  a  foreign  private  issuer  whose  shares  are  listed  on  the  Nasdaq  Global  Select  Market,  we  are  permitted  to  follow  certain  home  country 
corporate governance practices instead of certain requirements of the rules of Nasdaq. This will be the case even if we cease to be a “controlled 
company” within the meaning of the Nasdaq listing standards. As permitted under the Companies Law, our articles of association provide that 
the quorum for any ordinary meeting of shareholders shall be the presence of at least two shareholders present in person, by proxy or by a voting 
instrument,  who  hold  at  least  25%  of  the  voting  power  of  our  shares  instead  of  33  1/3%  of  the  issued  share  capital  required  under  Nasdaq 
requirements.  At  an  adjourned  meeting,  any  number  of  shareholders  constitutes  a  quorum.  We  also  approve  the  adoption  of,  and  material 
changes to, equity incentive plans in accordance with the Companies Law, which  does not impose a requirement of shareholder  approval for 
such actions. In the future, we may also choose to follow Israeli corporate governance practices instead of Nasdaq requirements with regard to, 
among  other  things,  the  composition  of  our  board  of  directors,  compensation  of  officers,  director  nomination  procedures  and  quorum 
requirements  at  shareholders’  meetings.  In  addition,  we  may  also  choose  to  follow  Israeli  corporate  governance  practice  instead  of  Nasdaq 
requirements  to  obtain  shareholder  approval  for  certain  dilutive  events  (such  as  for  issuances  that  will  result  in  a  change  of  control  of  the 
company, certain transactions other than a public offering involving issuances of a 20% or more interest in the company and certain acquisitions 
of the stock or assets of another company). Accordingly, our shareholders may not be afforded the same protection as provided under Nasdaq 
corporate governance rules. Following our home country governance practices, as opposed to the requirements that would otherwise apply to a 
U.S.  company  listed  on the  Nasdaq Global  Select  Market,  may provide less  protection  than  is  accorded to  investors of domestic  issuers.  See 
“ITEM 16G: Corporate Governance.”  

In  addition,  as  a  foreign  private  issuer,  we  are  exempt  from  the  rules  and  regulations  under  the  Exchange  Act  related  to  the  furnishing  and 
content of proxy statements, and our officers, directors, and principal shareholders are exempt from the reporting and short-swing profit recovery 
provisions contained in Section 16 of the Exchange Act. In addition, we are not required under the Exchange Act to file annual, quarterly and 
current  reports  and  financial  statements  with  the  Securities  and  Exchange  Commission  (“SEC”)  as  frequently  or  as  promptly  as  domestic 
companies whose securities are registered under the Exchange Act.  

Our United States shareholders may suffer adverse tax consequences if we are characterized as a passive foreign investment company.  

Generally, if for any taxable year, 75% or more of our gross income is passive income, or at least 50% of our assets are held for the production 
of,  or  produce,  passive  income,  we  would  be  characterized  as  a  passive  foreign  investment  company  for  United  States  federal  income  tax 
purposes.  There  can  be  no  assurance  that  we  will  not  be  considered  a  passive  foreign  investment  company  for  any  taxable  year.  If  we  are 
characterized  as  a  passive  foreign  investment  company,  our  U.S.  shareholders  may  suffer  adverse  tax  consequences,  including  having  gains 
realized  on  the  sale  of  our  ordinary  shares  treated  as  ordinary  income,  rather  than  capital  gain,  the  loss  of  the  preferential  rate  applicable  to 
dividends received on our ordinary shares by individuals who are U.S. holders, and having interest charges apply to distributions by us and the 
proceeds  of  share  sales.  See  “ITEM  10:  Additional  Information—Taxation—United  States  Federal  Income  Taxation—passive  foreign 
investment company considerations.”  

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The market price of our ordinary shares could be negatively affected by future sales of our ordinary shares.  

As of February 28, 2013, we had 34,487,385 ordinary shares outstanding of which 26,706,250 ordinary shares are restricted securities that are 
not freely tradable. Sales by us or our shareholders of a substantial number of our ordinary shares in the public market, or the perception that 
these sales might occur, could cause the market price of our ordinary shares to decline or could impair our ability to raise capital through a future 
sale of, or pay for acquisitions using, our equity securities. Approximately 77.4% of our ordinary shares are beneficially owned by Kibbutz Sdot-
Yam and Tene, and can be resold into the public markets in accordance with the requirements of Rule 144, including volume.  

Kibbutz Sdot-Yam and Tene are currently entitled to require that we register their 26,706,250 ordinary shares under the Securities Act for resale 
into the public markets. All shares sold pursuant to an offering covered by such registration statement will be freely transferable. See “ITEM 7: 
Major Shareholders and Related Party Transactions—Related Party Transactions—Registration rights agreement.”  

In addition to these registration rights, 1,316,098 ordinary shares are issuable under stock options granted to employees and office holders as of 
February 28, 2013. On March 23, 2012, we filed a registration statement on Form S-8 registering up to 2,375,000 ordinary shares that we may 
issue under our stock incentive plans, of which we have granted 1,545,200 options. Shares included in such registration statement may be freely 
sold in the public market upon issuance, except for shares held by affiliates who have certain restrictions on their ability to sell.  

Risks relating to our incorporation and location in Israel  

Conditions in Israel could adversely affect our business.  

We  are  incorporated  under  Israeli  law  and  our  principal  offices  and  manufacturing  facilities  are  located  in  Israel.  Accordingly,  political, 
economic  and  military  conditions  in  Israel  directly affect  our  business.  Since  the  State  of  Israel  was  established  in 1948,  a  number  of  armed 
conflicts have occurred between Israel and its Arab neighbors. Although Israel has entered into various agreements with Egypt, Jordan and the 
Palestinian Authority, there has been an increase in unrest and terrorist activity, which began in September 2000 and continued with  varying 
levels of severity into 2013. In mid-2006, Israel was engaged in an armed conflict with Hezbollah in Lebanon, resulting in thousands of rockets 
being fired from Lebanon and disrupting most day-to-day civilian activity in northern Israel. Starting in December 2008, for approximately three 
weeks, Israel engaged in an armed conflict with Hamas in the Gaza Strip, which involved missile strikes against civilian targets in various parts 
of Israel and negatively affected business conditions in Israel. An armed conflict between Israel and Hamas in the Gaza Strip occurred again in 
November 2012. These conflicts involved missile strikes against civilian targets in various parts of Israel including most recently, central Israel, 
and negatively affected business conditions in Israel. Popular uprisings in various countries in the Middle East and North Africa are affecting the 
political stability of those countries. Such instability may lead to deterioration in the political and trade relationships that exist between the State 
of  Israel and these  countries. Any armed conflicts, terrorist activities  or political  instability  in  the region could  adversely  affect  our business, 
financial condition and results of operations.  

Our facilities in the Bar- Lev Industrial Park are located in northern Israel and are in range of rockets that were fired during 2006 from Lebanon 
into Israel. In the event that our facilities are damaged as a result of hostile action or hostilities otherwise disrupt the ongoing operation of our 
facilities,  our  ability  to  deliver  products  to  customers  could  be  materially  adversely  affected.  In  addition,  our  commercial  insurance  does  not 
cover losses that may occur as a result of acts of war, however, losses as a result of terrorist attacks are covered up to $20.0 million. Although the 
Israeli government currently covers the reinstatement value of direct damages that are caused by terrorist attacks or acts of war, we cannot assure 
you that this government coverage will be maintained or will be adequate in the event we submit a claim.  

Several  countries,  principally  in  the  Middle  East,  still  restrict  doing  business  with  Israel  and  Israeli  companies,  and  additional  countries  may 
impose restrictions on doing business with Israel and Israeli companies if hostilities in Israel or political instability in the region continues or 
increases. These restrictions may limit materially our ability to obtain raw materials from these countries or sell our products to companies in 
these countries. Any hostilities involving Israel or the interruption or curtailment of trade between Israel and its present trading partners, or a 
significant downturn in the economic or financial condition of Israel, could adversely affect our operations and product development, cause our 
revenues to decrease and adversely affect the share price of publicly traded companies having operations in Israel, such as us.  

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Our operations may be disrupted by the obligations of personnel to perform military service.  

As of December 31, 2012, we had 883 employees of whom 536 were based in Israel, including 73 kibbutz members, with whom we do not have 
a direct employment relationship and who are engaged under a manpower agreement with Kibbutz Sdot-Yam. Our employees in Israel, generally 
males, including executive officers, may be called upon to perform up to 36 days (in some cases more) of annual military reserve duty until they 
reach  the  age  of  45  (and  in  some  cases,  up  to  49)  and,  in  emergency  circumstances,  could  be  called  to  active  duty.  In  response  to  increased 
tension and hostilities, there have been since September 2000 occasional call-ups of military reservists, including in connection with the mid-
2006 war in Lebanon and the December 2008 and November 2012 conflicts with Hamas, and it is possible that there will be additional call-ups 
in the future. Our operations could be disrupted by the absence of a significant number of our male employees related to military service or the 
absence for extended periods of one or more of our key employees for military service. Such disruption could materially adversely affect our 
business  and  results  of  operations.  Additionally,  the  absence  of  a  significant  number  of  the  employees  of  our  Israeli  suppliers  and  contract 
manufacturers related to military service or the absence for extended periods of one or more of their key employees for military service may 
disrupt their operations, in which event our ability to deliver products to customers may be materially adversely affected.  

Our operations may be affected by negative economic conditions or labor unrest in Israel.  

General strikes or work stoppages, including at Israeli sea ports, have occurred periodically or have been threatened in the past by Israeli trade 
unions due to labor disputes. These general strikes or work stoppages may have an adverse effect on the Israeli economy and on our business, 
including our ability  to deliver  products to  our  customers  and  to  receive  raw materials from  our  suppliers in  a  timely  manner. These  general 
strikes or work stoppages may prevent us from shipping our products by sea or otherwise to our customers, which could have a material adverse 
effect on our results of operations.  

The tax benefits that are available to us require us to continue to meet various conditions and may be terminated or reduced in the future, 
which could increase our costs and taxes.  

Some of our Israeli facilities have been granted “Approved Enterprise” status by the Investment Center in the Israeli Ministry of Industry Trade 
and Labor or have the status of a “Beneficiary Enterprise” or “Preferred Enterprise,” which provides us with investment grants (in respect of 
certain Approved Enterprise programs) and makes us eligible for tax benefits under the Investment Law.  

In order to remain eligible for the tax benefits of an “Approved Enterprise,” a “Beneficiary Enterprise” and/or a “Preferred Enterprise,” we must 
continue to meet certain conditions stipulated in the Investment Law and its regulations, as amended, which may include, among other things, 
making specified investments in fixed assets and equipment, financing a percentage of those investments with our capital contributions, filing 
certain reports  with  the  Investment  Center,  complying  with  provisions  regarding  intellectual  property  and  the criteria  set forth  in  the specific 
certificate of approval issued by the Investment Center or the Israel Tax Authority. If we do not meet these requirements, the tax benefits could 
be canceled and we could be required to refund any tax benefits and investment grants that we received in the past. Further, in the future, these 
tax benefits may be reduced or discontinued. If these tax benefits are cancelled, our Israeli taxable income would be subject to regular Israeli 
corporate tax rates. The standard corporate tax rate for Israeli companies in 2010 was 25% of their taxable income and was reduced to 24% in 
2011, rose again to 25% in 2012 and is currently expected to remain at that level.  

Effective January 1, 2011, the Investment Law was amended. Under the amended Investment Law, the criteria for receiving tax benefits were 
revised. In the future, we may not be eligible to receive additional tax benefits under this law. The termination or reduction of these tax benefits 
would increase our tax liability, which would reduce our profits. Additionally, if we increase our activities outside of Israel through acquisitions, 
for  example,  our  expanded  activities  might  not  be  eligible  to  be  included  in  future  Israeli  tax  benefit  programs.  Finally,  in  the  event  of  a 
distribution of a dividend from the abovementioned tax-exempt income, in addition to withholding tax at a rate of 15% (or a reduced rate under 
an  applicable  double  tax  treaty),  we  will  be  subject  to  tax  at  the  corporate  tax  rate  applicable  to  our  Approved  Enterprise’s  and  Beneficiary 
Enterprise’s income on the amount distributed in accordance with the effective corporate tax rate that would have been applied had we not relied 
on  the  exemption.  See  “ITEM  10:  Additional  Information—Taxation—Israeli  tax  considerations  and  government  programs—Law  for  the 
Encouragement of Capital Investments, 1959.”  

In  November  2012,  amendment  No.  69  to  the  Investment  Law  (the  “Trapped  Earnings  Law”)  came  into  effect.  The  amendment  provides 
temporary, partial, relief from taxation on distributions of dividends from exempt income for companies that elect the “relief option” through 
November 2013. The Trapped Earnings Law allows a company to qualify a portion of its exempt income (“Elected Earnings”) for a reduced tax 
rate ranging between 6% and 17.5%.  

The amendment to the Investment Law stipulated that investments in subsidiaries, including in the form of acquisitions of subsidiaries from an 
unrelated party, may also be considered as a deemed dividend distribution event, increasing the risk of triggering a deemed dividend distribution 
event  and  potential  tax  exposure.  The  Israel  Tax  Authority’s  interpretation  is  that  this  provision  applies  retroactively  to  investments  and 
acquisitions made prior to the amendment.  

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In addition to the reduced tax rate, a distribution of Elected Earnings would be subject to a 15% withholding tax (or a reduced rate under an 
applicable  double  tax  treaty).  However,  in  the  case  of  a  dividend  distribution,  because  we  announced  our  election  to  apply  the  provisions  of 
Amendment No. 68 prior to July 30, 2015, we will be entitled to distribute income generated by any Approved/Beneficiary Enterprise to our 
Israeli corporate shareholders tax free. If we do not meet the Trapped Earnings Law conditions, the tax benefits for the exempt income would be 
canceled  when  any  dividend  distribution  of  the  exempt  income  occurs,  and  our  Israeli  taxable  income  would  be  subject  to  regular  Israeli 
corporate tax rates (up to 25%).  

It may be difficult to enforce a U.S. judgment against us, our officers and directors in Israel or the United States, or to assert U.S. securities 
laws claims in Israel or serve process on our officers and directors.  

We are incorporated in Israel. None of our directors nor our independent registered public accounting firm, are residents of the United States. 
None of our executive officers other than one executive officer is resident in the United States. The majority of our assets and the assets of these 
persons are located outside the United States. Therefore, it may be difficult for an investor, or any other person or entity, to enforce a U.S. court 
judgment based upon the civil liability provisions of the U.S. federal securities laws against us or any of these persons in a U.S. or Israeli court, 
or to effect service of process upon these persons in the United States. Additionally, it may be difficult for an investor, or any other person or 
entity, to assert U.S. securities law claims in original actions instituted in Israel. Israeli courts may refuse to hear a claim based on a violation of 
U.S. securities laws on the grounds that Israel is not the most appropriate forum in which to bring such a claim. Even if an Israeli court agrees to 
hear a claim, it may determine that Israeli law and not U.S. law is applicable to the claim. If U.S. law is found to be applicable, the content of 
applicable  U.S.  law  must  be  proved  as  a  fact,  which  can  be  a  time-consuming  and  costly  process.  Certain  matters  of  procedure  will  also  be 
governed by Israeli law. There is little binding case law in Israel addressing the matters described above.  

Your rights and responsibilities as our shareholder will be governed by Israeli law which may differ in some respects from the rights and 
responsibilities of shareholders of United States corporations.  

Since we are incorporated under Israeli law, the rights and responsibilities of our shareholders are governed by our articles of association and 
Israeli  law.  These  rights  and  responsibilities  differ  in  some  respects  from  the  rights  and  responsibilities  of  shareholders  in  U.S.-based 
corporations. In particular, a shareholder of an Israeli company has a duty to act in good faith and in a customary manner in exercising its rights 
and performing its obligations towards the company and other shareholders and to refrain from abusing its power in the company, including, 
among  other  things,  in  voting  at  the  general  meeting  of  shareholders  on  certain  matters,  such  as  an  amendment  to  the  company’s  articles  of 
association,  an  increase  of  the  company’s  authorized  share  capital,  a  merger  of  the  company  and  approval  of  related  party  transactions  that 
require  shareholder  approval.  A  shareholder  also  has  a  general  duty  to  refrain  from  discriminating  against  other  shareholders.  In  addition,  a 
controlling shareholder or a shareholder who knows that it possesses the power to determine the outcome of a shareholders’ vote or to appoint or 
prevent  the  appointment  of  an  office  holder  in  the  company  or  has  another  power  with  respect  to  the  company,  has  a  duty  to  act  in  fairness 
towards the company. However, Israeli law does not define the substance of this duty of fairness. See “ITEM 6: Directors, Senior Management 
and Employees—Board Practices— Board Practices—Fiduciary duties and approval of specified related party transactions under Israeli law—
Duties  of  shareholders.”  Because  Israeli  corporate  law  underwent  extensive  revisions  approximately  ten  years  ago,  the  parameters  and 
implications of the provisions that govern shareholder behavior have not been clearly determined. These provisions may be interpreted to impose 
additional obligations and liabilities on our shareholders that are not typically imposed on shareholders of United States corporations.  

Provisions of Israeli law may delay, prevent or make undesirable an acquisition of all or a significant portion of our shares or assets.  

Israeli corporate law regulates mergers and requires that a tender offer be effected when more than a specified percentage of shares in a company 
are  purchased.  Further,  Israeli  tax  considerations  may  make  potential  transactions  undesirable  to  us  or  to  some  of  our  shareholders  whose 
country  of  residence  does  not have  a  tax  treaty  with  Israel  granting  tax  relief  to  such shareholders  from Israeli  tax.  With  respect to  mergers, 
Israeli  tax  law  allows  for  tax  deferral  in  certain  circumstances  but  makes  the  deferral  contingent  on  the  fulfillment  of  numerous  conditions, 
including a holding period of two years from the date of the transaction during which certain sales and dispositions of shares of the participating 
companies  are  restricted.  Moreover,  with  respect  to  certain  share  swap  transactions,  the  tax  deferral  is  limited  in  time,  and  when  such  time 
expires, the tax becomes payable even if no actual disposition of the shares has occurred. See “ITEM 10: Additional Information—Acquisitions 
under Israeli law.”  

Under Israeli law, our two external directors have terms of office of three years. In addition, our board of directors was entitled pursuant to our 
articles of association to designate two of our independent directors in office at the time of IPO and designated these two additional independent 
directors in November  2011 (in addition to our  external directors) to have an  initial term of three years in office. As a result, four of  the  ten 
members of our board of directors are subject to election after three years (with the two external directors continuing in the future to be subject to 
election every three years).  

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These provisions of Israeli law and our articles of association could have the effect of delaying or preventing a change in control and may make 
it more difficult for a third party to acquire us or our shareholders to elect different individuals to our board of directors, even if doing so would 
be beneficial to our shareholders, and may limit the price that investors may be willing to pay in the future for our ordinary shares.  

Under  Israeli  law,  we  could  be  considered  a  “monopoly”  and  therefore  subject  to  certain  restrictions  that  may  limit  our  ability  to  freely 
conduct our business to which our competitors may not be subject.  

Sales in Israel accounted for 12.3% of our revenues in 2012. Our products account for a significant portion of kitchen countertop sales in Israel, 
but a relatively minor share of sales of all countertops and surface covers in Israel. Under the Israeli Restrictive Trade Practices Law, 1988, (the 
“Israeli Anti-Trust Law”), a company that supplies more than 50% of any product or service in Israel or in a specific area in Israel is deemed to 
be a monopoly. The determination of monopoly status depends on an analysis of the relevant product or service market.  

Depending on the analysis and the definition of the relevant product market in which we operate, we may be deemed to be a “monopoly” under 
Israeli law. Under the Israeli Anti-Trust Law, a monopoly is prohibited from participating in certain business practices, including discriminating 
between customers or charging what are considered to be unfair prices, and from engaging in certain other practices in order to protect against 
unfair competition. The General Director of the Israeli Antitrust Authority has the right to determine that a company is a monopoly (including a 
determination  that  it  is  a  monopoly  that  has  abused  its  position  in  the  market)  and  has  the  right  to  intervene  by  ordering  such  a  company  to 
change its conduct in matters that may adversely affect the public, including imposing business restrictions on a company determined to be a 
monopoly and giving instructions with respect to the prices charged by the monopoly. If the General Director determines that we are a monopoly 
and also finds that we have abused our position in the market by taking anti-competitive actions, such as those described above, it would serve as 
prima  facie  evidence  in  private  actions  against  the  company  alleging  that  we  have  engaged  in  anti-competitive  behavior.  Furthermore,  the 
General Director may order us to take or refrain from taking certain actions, which could limit our ability to freely conduct our business. To date, 
the  General  Director  has  not  made  a  determination  that  we  are  a  monopoly.  We  do  not  believe  we  are  a  monopoly  or  that  our  operations 
constitute a violation of the provisions of the Israeli Anti-Trust Law even if we were found to be a monopoly under the Israeli Anti-Trust Law, 
but we cannot guarantee this to be the case.  

We have a significant market position in certain other jurisdictions and cannot assure you that we are not, or will not become, subject to the laws 
relating  to  the  use  of  dominant  product  positions  in  particular  countries,  which  laws  could  limit  our  business  practices  and  our  ability  to 
consummate acquisitions.  

ITEM 4: Information on Caesarstone  

A. 

History and Development of Caesarstone 

Our History  

Caesarstone Sdot-Yam Ltd. was founded in 1987 and incorporated in 1989. We are a leading manufacturer of high quality engineered quartz 
surfaces sold under our premium Caesarstone brand. Caesarstone is a pioneer in the engineered quartz surfaces industry. Our products consist of 
engineered quartz slabs that are currently sold in 48 countries through a combination of direct sales in certain markets and indirectly through a 
network of independent distributors in other markets. In 2011, we acquired our former U.S. distributor and now generate a substantial portion of 
our  revenues  in  the  United  States  from  direct  distribution  of  our  products.  Our  products  are  primarily  used  as  kitchen  countertops.  Other 
applications include vanity tops, wall panels, back splashes, floor tiles, stairs and other interior surfaces that are used in a variety of residential 
and  non-residential  applications.  Our  products’  hardness,  as  well  as  their  non-porous  characteristics,  offer  superior  scratch,  stain  and  heat 
resistance,  making  them  extremely  durable  and  ideal  for  kitchen  and  other  applications  relative  to  competing  products  such  as  granite, 
manufactured solid surfaces and laminate. Through our innovative design and manufacturing processes we are able to offer a wide variety of 
colors, styles, designs and textures.  

In March 2012, we listed our shares on the Nasdaq Global Select Market. We are a company limited by shares organized under the laws of the 
State of Israel. We are registered with the Israeli Registrar of Companies in Jerusalem. Our registration number is 51-143950-7. Our principal 
executive offices are located at Kibbutz Sdot-Yam, MP Menashe, 3780400, Israel, and our telephone number is +972 (4) 636-4555. We have 
irrevocably appointed Caesarstone USA as our agent to receive service of process in any action against us in any United States federal or state 
court. The address of Caesarstone USA is 6840 Hayvenhurst Ave., Suite 100, Van Nuys, California 91406. For more information about us, our 
website is www.caesarstone.com . The information contained therein or connected thereto shall not be deemed to be incorporated by reference in 
this annual report.  

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Principal Capital Expenditures  

Our  capital  expenditures  for  fiscal  years  2012,  2011  and  2010  amounted  to  $13.5  million,  $8.8  million  and  $5.5  million,  respectively.  The 
majority  of  our  investment  activities  have  historically  been  related  to  the  purchase  of  manufacturing  equipment  and  components  for  our 
production lines, as well as the acquisition of the business of our former Australian distributor and Caesarstone USA. In order to support our 
overall business expansion, we will continue to invest in manufacturing equipment and components for our production lines. Moreover, we may 
spend  additional  amounts  of  cash  on  acquisitions  from  time  to  time,  if  and  when  such  opportunities  arise.  We  anticipate  that  our  next  major 
capital  expenditures  will  be  in  2013  and  2014  related  to  expanding  our  existing  production  capacity  to  meet  anticipated  demand  through  the 
construction of a fifth production line at our Bar-Lev manufacturing facility in Israel and the construction of a new manufacturing facility with 
capacity for two production lines in the United States. Our investments related to these production capacity increases in Israel and the United 
States are  estimated to be  approximately $18.5 million and $75.0 million,  respectively,  with $45.0 million of the total  U.S. investment being 
invested through the end of 2014. The timing of the second U.S. production line’s construction is subject to the growth of our business and is 
expected to require an investment of $30.0 million. We also expect to incur an additional $1.4 million of capital expenditures over the next 18 
months in connection with implementing a new global enterprise resource planning system. We anticipate our capital expenditures in 2013 and 
2014 will be financed from cash generated from operations and our current cash position.  

B. 

Business Overview 

We are a leading manufacturer of high quality engineered quartz surfaces sold under our premium Caesarstone brand. Although the use of quartz 
is relatively new, it is the fastest growing material in the countertop industry and continues to take market share from other materials, such as 
granite, manufactured solid surfaces and laminate. Between 1999 and 2012, global engineered quartz sales to end-consumers grew at a 
compound annual growth rate of 15.8% compared to a 4.4% compound annual growth rate in total global countertop sales to end-consumers 
during the same period. We believe that our strong brand awareness, leading market position, broad and innovative product offering and 
comprehensive market support provide us with substantial competitive advantages.  

Founded in 1987, Caesarstone is a pioneer in the engineered quartz surfaces industry. Our products consist of engineered quartz slabs that are 
currently  sold  in  48  countries  through  a  combination  of  direct  sales  in  certain  markets  and  indirectly  through  a  network  of  independent 
distributors in other markets. In 2011, we acquired our former U.S. distributor and now generate the substantial majority of our revenues in the 
United States from direct distribution of our products. Our products are primarily used as kitchen countertops in the renovation and remodeling 
and residential construction end markets. Other applications include vanity tops, wall panels, back splashes, floor tiles, stairs and other interior 
surfaces  that  are  used  in  a  variety  of  residential  and  non-residential  applications.  Our  products’  hardness,  as  well  as  their  non-porous 
characteristics,  offer  superior  scratch,  stain  and  heat  resistance,  making  them  extremely  durable  and  ideal  for  kitchen  and  other  applications 
relative  to  competing  products  such  as  granite,  manufactured  solid  surfaces  and  laminate.  Through  our  innovative  design  and  manufacturing 
processes we are able to offer a wide variety of colors, styles, designs and textures.  

From  2005  to  2007,  our  revenue  grew  at  a  compound  annual  growth  rate  of  37.9%,  and  during  the  more  challenging  global  economic 
environment  from  2007  to  2012,  at  a  compound  annual  growth  rate  of  17.8%  In  2012,  we  generated  revenue  of  $296.6  million,  net  income 
attributable  to  controlling  interest  of  $39.6  million,  adjusted  EBITDA  of  $69.4  million  and  adjusted  net  income  attributable  to  controlling 
interest of $44.0 million. See “ITEM 3: Key Information—Selected Financial Data” for a description of how we define adjusted EBITDA and 
adjusted  net  income  attributable  to  controlling  interest  and  reconciliations  of  net  income  to  adjusted  EBITDA  and  net  income  attributable  to 
controlling  interest  to  adjusted  net  income  attributable  to  controlling  interest.  In  2012,  our  four  largest  markets,  Australia,  the  United  States 
Canada and Israel, accounted for 30.0%, 29.3%, 13.6% and 12.3% of our total revenue, respectively.  

Our Products  

Our  products  are  generally  marketed  under  the  Caesarstone  brand.  The  substantial  majority  of  our  products  are  installed  as  countertops  in 
residential  kitchens.  Other  applications  of  our  products  include  vanity  tops,  wall  panels,  back  splashes,  floor  tiles,  stairs  and  other  interior 
surfaces. Our engineered quartz slabs generally measure 120 inches long by 56 1/2 inches wide with a thickness of 1/2 of an inch, 3/4 of an inch 
or  1  1/4  inches.  Engineered  quartz  surfaces  are  typically  comprised  of  approximately  90%  natural  crushed  quartz  and  approximately  10% 
polyester and other polymer resin and pigments. Our products’ quartz composition gives them superior strength and resistance to heat, scratches, 
cracks and chips. Polyester and other polymer resins, which act as a binding agent in our products, make our products non-porous and highly 
resistant to stains. Pigments act as a dyeing agent to vary our products’ colors and patterns.  

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We engineer our products with a wide range of colors, finishes, textures, thicknesses and physical properties, which help us meet the different 
functional and aesthetic demands of end-consumers. We offer a wide spectrum of design options in the engineered quartz surface industry with 
different colors, textures and finishes designed to appeal to end-consumers’ preferences. Our designs range from fine-grained patterns to coarse-
grained color blends with a variegated visual texture. Through offering new designs, we capitalize on Caesarstone’s brand name and foster our 
image as a leading innovator in the engineered quartz surface industry.  

Our product offerings include four collections, each of which is designed to have a distinct aesthetic appeal. We use a multi-tiered pricing model 
across  our  products  and  within  each  product  collection  ranging  from  highly  granulated  color  and  pattern  varieties  at  lower  price  points  to 
specialty, finely granulated or high demand varieties at higher price points. Each product collection is designed, branded and marketed with the 
goal of reinforcing our products’ premium quality.  

We introduced our original product collection, Classico, in 1987, and today, this collection accounts for the substantial majority of our sales. 
Within this product collection, we offer approximately 70 different colors, with three textures and three thicknesses generally available for each 
of the collection’s colors. We have since introduced three additional product collections, Concetto, Motivo and Supremo, which are marketed as 
specialty  high-end  product  collections.  The  Concetto  product  collection,  launched  in  2003,  features  engineered  quartz  surfaces  with  hand-
incorporated semi-precious stones. We launched our Motivo product collection in 2009, which features a range of patterned textures that can be 
customized. In July 2010, we launched our Supremo product collection that is characterized by unique designs inspired by semi-precious stones. 
We believe our specialty product families increase our brand’s exposure to the entire product supply chain and, through eye-catching aesthetics, 
raise  the  profile  of  all  of  our  products  among end-consumers. We  also  regularly introduce  new colors  and  designs  to  our  product collections 
based on consumer trends. In 2012, we introduced an aggregate of 12 new colors to our Classico and Supremo collections.  

A key focus of our product development is a commitment to substantiating our claim of our products’ superior quality, strength and durability. 
Our  products  undergo  regular  tests  for  durability  and  strength  internally  by  our  laboratory  operations  group  and  by  external  accreditation 
organizations.  Many  of  our  products  are  accredited  by  the  National  Sanitation  Foundation  (NSF),  a  U.S.  non-profit,  non-governmental 
organization overseeing standards development and product safety certifications. Our NSF Standard 51 certification certifies our products as safe 
for use in food preparation and easy to clean and sanitize. In addition, our products are certified as a low volatile organic compound product by 
GREENGUARD Indoor Air Quality, an independent, non-profit accreditation organization. Our products have been consistently highly ranked 
by the United States Green Building Council for their compliance with environmental standards, which allows contractors to receive Leadership 
in Energy and Design (LEED) points for projects incorporating our products.  

Distribution  

Our four largest markets based on sales are currently Australia, the United States, Canada and Israel. In 2012, sales of our products in Australia, 
the  United  States,  Canada  and  Israel  accounted  for  30.0%,  29.3%,  13.6%  and  12.3%  of  our  revenues,  respectively.  Sales  in  these  markets 
accounted for 85.1% of our revenues in 2012.  

Direct Markets  

We  currently  have  direct  sales  channels  in  Australia,  the  United  States,  Canada,  Israel  and  Singapore.  Our  direct  sales  channels  allow  us  to 
maintain greater control over our entire sales channel within a market. As a result, we gain greater insight into market trends, receive feedback 
more readily from end-consumers regarding new developments in tastes and preferences, and have greater control over inventory management. 
Our  warehouses  in  each  of  these  countries  maintain  inventories  of  our  products  and  are  connected  to  the  subsidiary’s  sales  department.  We 
supply  our products primarily to stonemasons, who in turn resell  them  to  contractors, developers, builders and  consumers, who are generally 
advised by architects and designers to use Caesarstone products for a project.  

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In Israel, where our headquarters and manufacturing operations are located, we distribute our products directly to several local distributors who 
in  turn  sell  to  fabricators.  This  arrangement  minimizes  our  financial  exposure  to  end-consumers  and  provides  us  with  significant  depth  of 
coverage in the Israeli market. Although we sell our products to distributors in this market, we consider this a direct market due to the warranty 
we  provide  to  end-consumers  in  this  market,  as  well  as  due  to  our  fabricator  technical  instruction  programs  and  our  robust  local  sales  and 
marketing activities.  

In  Canada,  the  United  States  and  Singapore,  we  have  established  direct  distribution  channels  in  each  country  with  locations  in  major  urban 
centers  complemented  by  various  sub-distributor  arrangements  in  certain  areas  of  the  United  States.  Similar  to  Australia,  in  each  of  these 
markets, we and our sub-distributors supply our products generally to stonemasons who in turn resell them to contractors, developers, builders 
and consumers, who are generally advised by architects and designers to use Caesarstone products for a project.  

Indirect Markets  

We  distribute  our  products  in  other territories  in  which  we  do  not  have  a  direct  sales  channel  through  third-party  distributors,  who  generally 
distribute  our  products  on  an  exclusive  or  non-exclusive  basis  in  a  specific  country  or  region  to  fabricators.  Fabricators  sell  our  products  to 
contractors,  developers,  builders  and  consumers.  In  most  cases,  we  engage  one  distributor  to  serve  a  country  or  region.  Today,  we  sell  our 
products in over 40 countries through third-party distributors. Sales to third-party distributors accounted for 13.4% of our revenues in 2012, after 
our shift to direct distribution in the United States and Canada in the first half of 2011. This strategy often allows us to accelerate our penetration 
into multiple new markets. Our distributors typically have prior stone surface experience and close relationships with fabricators, stonemasons, 
builders and contractors within their respective territory.  

We  work  closely  with  our  distributors  to  assist  them  in  preparing  and  executing  a  marketing  strategy  and  comprehensive  business  plan.  Our 
distributors are responsible for the sales and marketing of our products and providing technical support to their customers within their respective 
territories.  To  assist distributors  in  the  promotion of  our  brand in  these  markets,  we  provide  our  distributors with marketing  materials  and  in 
certain  cases,  monetary  participation  in  marketing  activities.  Our  distributors  devote  significant  effort  and  resources  to  generating  and 
maintaining demand for our products along all levels of the product supply chain in their territory. To this end, distributors use our marketing 
products and strategies to develop relationships with local builders, contractors, developers, architects and designers.  

Sales and Marketing  

Sales  

In our direct markets, we primarily sell directly to fabricators (with limited sales to sub-distributors in the United States and Australia), such as in 
Australia where we sell our products through our Australian subsidiary, in Canada, where we sell our products through our joint venture, in the 
United States where we sell our products through our U.S. subsidiary and in Singapore, where we sell our products through our Singaporean 
subsidiary. Similar to our indirect markets, in Israel, we sell to a limited number of distributors who sell our products to fabricators; however, we 
consider this a direct market due to our warranty program, our fabricator technical instruction program and our sales and marketing operations in 
this  country.  In  our  indirect  markets  we  sell  to  third-party  distributors  who  in  turn  sell  our  products  to  fabricators  for  sizing,  fabricating  and 
installation at a project site. In both cases, we manufacture engineered quartz slabs on a purchase order basis and ship our products from our two 
manufacturing facilities in Israel.  

In our indirect sales markets, we sell our products to distributors who are responsible for selling our products to fabricators. In some cases, our 
distributors sell to sub-distributors located within the territory who in turn sell to fabricators. Unlike distributors, sub-distributors do not engage 
in brand promotion activities and their activities are limited to sales promotion, warehousing and distributing to fabricators or other customers. 
We do not control the pricing terms of our distributors’ or sub-distributors’ sales to fabricators. As a result, prices for our products for fabricators 
vary among markets.  

In recent years, our sales department, which is based in Israel, has focused on penetrating new markets, as well as further developing our key 
growth markets. We have developed a comprehensive methodology for evaluating and entering new markets. In particular, we analyze several 
factors within a market, including existing demand for stone products supported by stone installation capabilities, gross domestic product per 
capita, the competitive landscape and the economic growth rate. We focus our efforts on those markets that we believe offer significant growth 
opportunity  for  our  products.  Potential  distributors  are  evaluated  based  on  their  experience  in  the  surface  products  industry,  logistics  and 
distribution  capabilities  and  suitability  to market our  products. During the  past two  years, we  significantly  increased the  number  of  countries 
where  our  distributors  operate  by  appointing  distributors  in  several  new  countries  on  an  exclusive  or  non-exclusive  basis,  including  Brazil, 
Russia and Turkey. We intend to continue to penetrate new markets in collaboration with distributors.  

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During  the  past  eight  years,  we  have  also  significantly  increased  our  revenues  within  our  key  existing  markets,  Australia,  the  United  States, 
Canada and Israel. We believe our products still have significant growth opportunities in Australia, Canada and the United States. We intend to 
continue to invest resources to further strengthen and increase our penetration in each of these markets.  

In  the  future,  we may enter into agreements  with home furnishing retailers to be their supplier of quartz countertops and may agree to do so 
without placing our brand on such products. Pursuant to such agreements, we may also agree to acquire other countertop materials from third 
parties and to be responsible for fabricating and installing countertops.  

Marketing  

We position our engineered quartz surfaces as premium branded products in terms of their designs, quality and pricing. Through our marketing, 
we seek to convey our products’ ability to elevate the overall quality of an entire kitchen or other interior setting. Our marketing strategy is to 
deliver this message every time our customers or end-consumers come in contact with our brand. We also aim to communicate our position as a 
global leader in engineered quartz surface innovation and technology.  

The goal of our marketing activities is to drive marketing and sales efforts through our distributors while creating demand for our products from 
fabricators and end-consumers, which we refer to as a “push-and-pull demand strategy.” We believe that the combination of both pushing our 
products through all levels of the product supply chain while generating demand from end-consumers differentiates us from our competitors in 
the engineered quartz and surface material industries.  

We  believe  that  by  localizing  our  marketing  activities  at  the  distributor  level,  we  increase  the  global  exposure  of  our  brand  while  tailoring 
marketing activities to the individual needs, tastes and preferences of a particular country. As such, marketing activities across our markets differ 
as we aim to promote sales among those who have the greatest influence on public perception in each market.  

We and our distributors implement a multi-channel marketing strategy in each of our territories and market not only to our direct customers, but 
to  the  entire  product  supply  chain,  including  fabricators,  developers,  contractors,  kitchen  retailers,  builders,  architects  and  designers.  We  use 
multiple marketing channels, including advertisements in home interior magazines and websites, the placement of our display stands and sample 
books in kitchen retails stores and our company website. Through our Caesarstone University program we educate fabricators and stonemasons 
about  our  products,  their  capabilities  and  installation  methods  through  manuals  and  seminars.  As  a  result,  our  markets  benefit  from  highly 
trained fabricators and stonemasons with a comprehensive understanding of our products and the ability to install our products in a variety of 
applications.  

Our marketing materials are developed by our central marketing department in Israel and the substantial majority of our distributors use these 
materials  in  their  respective  local  market,  which  helps  ensure  the  consistency  of  the  Caesarstone  brand  globally.  We  offer  our  distributors  a 
refund of a small percentage of their total purchases from us to buy our marketing materials, such as product brochures, promotional packages, 
print  and  online  advertising  materials,  sample  books,  exhibition  infrastructure,  signage  and  stationary  and  display  stands.  This  provides  our 
distributors  with  significant  flexibility  to  choose  the  best  marketing  strategy  to  implement  in  their  particular  territory.  Local  marketing 
departments in Australia and in the United States develop their own marketing materials, in addition to using our marketing materials, due to the 
size and particular characteristics of these territories. In 2012, we spent $14.9 million on advertising.  

Our websites are a key part of our marketing strategy. We operate a global company website that serves as the website for all of our distributors. 
Certain of our third-party distributors and subsidiaries maintain their own websites, which are in accordance with our brand guidelines and link 
to our  website. Our websites  enable  fabricators and end-consumers  to view currently available  designs,  photo galleries  of installations of our 
products in a wide range of settings, and read product success stories, which feature high profile individuals’ and designers’ use of our products. 
We  also  seek  to  attract  positive  attention  to  our  brand  and  products  through  a  range  of  other  methods,  such  as  home  design  shows,  design 
competitions, social media and through our products’ use in high profile projects and iconic buildings.  

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Research and Development  

Our research and development department is located in Israel and is comprised of 12 employees with extensive experience in engineered quartz 
surface manufacturing, polymer science, engineering, product design and engineered quartz surface applications. A small portion of our research 
and development efforts has benefited from grants from the Office of the Chief Scientist in the Israeli Ministry of Industry, Trade and Labor. In 
2012, research and development costs, net of participation by the OCS, accounted for approximately 0.7% of our total revenues.  

The  strategic  mission  of  our  research  and  development  team  is  to  develop  and  maintain  innovative  and  leading  technologies  and  top  quality 
designs,  develop  new  and  innovative  products  according  to  our  marketing  department’s  roadmap,  increase  the  cost-effectiveness  of  our 
manufacturing  processes  and  raw  materials,  and  generate  and  protect  company  intellectual  property  in  order  to  enhance  our  position  in  the 
engineered quartz surface industry. We also study and evaluate consumer trends by attending key exhibitions and hosting international design 
workshops in-house with market and design specialists from around the world. For example, in March 2010, our research and development team 
developed our “Pure White” product in response to the increasing demand for white surfaces in residential and non-residential applications. In 
addition, the introduction of our Supremo collection in July 2010 and our supernatural designs within our Classico collection at the end of 2012 
were  the  result  of  a  new  proprietary  technologies  developed  by  our  research  and  development  department,  which  allows  for  the  creation  of 
unique designs inspired by natural stones.  

Customer Service  

We believe that our ability to provide outstanding customer service is a strong competitive differentiator. Our relationships with our customers 
are  established  and  maintained  through  the  coordinated  efforts  of  our  sales,  marketing,  production  and  customer  service  personnel.  In  our 
indirect markets, we provide all of our distributors a limited direct manufacturing defect warranty. In all of our indirect markets, distributors are 
responsible  for  providing  warranty  coverage  to  end-customers.  The  warranties  provided  by  our  distributors  vary  in  length  with  a  three-year 
warranty provided in Europe, a lifetime warranty provided in the United States and, in most cases, a ten-year warranty provided in our other 
territories. For  end-consumers, warranty issues  on our products  sold abroad are  addressed  by  our local  distributor. In Israel,  we provide end-
consumers with a direct warranty on our products for three years. Generally, following an end-consumer call, technicians are sent to the product 
site within 24 hours. In Australia, our largest market, we provide end-consumers with a limited ten-year warranty on our products for interior 
countertop applications. We provide our distributors with training and knowledge for handling local warranty issues, and our personnel in Israel 
are  available  to  our  distributors  to  address  warranty  issues  on  an  as-needed  basis.  We  believe  our  comprehensive  global  customer  service 
capabilities differentiate our company from our competitors.  

We also differentiate ourselves from our competitors through our Caesarstone University program by providing important services to fabricators, 
stonemasons  and  distributors,  including  readily  accessible  resources  and  tools  regarding  the  installation  and  fabrication  of  our  products.  The 
education of fabricators and stonemasons minimizes defects and improves the installed finished product at the end consumers’ project site. We 
believe this program contributes to the low number of warranty claims on our products.  

Raw Materials and Service Provider Relationships  

Quartz, pigment and polyester and other polymer resins are the primary raw materials used in the production of our products. We acquire our 
raw materials from third-party suppliers. Suppliers ship our raw materials to our manufacturing facilities in Israel primarily by sea and all of our 
raw materials are inspected at the suppliers’ facilities and upon arrival at our manufacturing facilities in Israel. We believe our strict raw material 
quality control procedures differentiate our products from our competitors because they contribute to our products’ limited number of product 
defects and the superior quality and appearance of our products.  

Our principal raw material, quartz, is acquired from manufacturers generally in Turkey, India, Israel and a number of European countries. We 
require supplies of particular grades of quartz, including quartzite, for our products. One supplier in Turkey, Mikroman, supplied approximately 
55% of our quartzite in 2012. Mikroman has committed to supply us with quartzite at agreed upon prices through the end of 2013 and, thereafter, 
at prices that will be  agreed upon based on  then effective  market prices through the end of 2014.  If we are unable to agree  upon prices with 
Mikroman, Mikroman ceases supplying us with quartzite or if our supply of quartz generally from Turkey is adversely impacted, we would need 
to locate and qualify alternate suppliers, which could take time, increase costs and require adjustments to the appearance of our products. We 
typically transact business with our suppliers on a purchase order basis. Other than with respect to the quartzite that we obtain from our Turkish 
supplier, we believe that the raw materials we use are available from additional sources within a relatively short period of time.  

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Raw quartz must be processed into finer grades of sand and powder before we use it in our manufacturing process. We purchase quartz in two 
forms: quartz already processed by quartz suppliers and quartz boulders from quartz suppliers, which are then processed by a processor prior to 
their use in the manufacturing process. We receive such processing services exclusively from our quartz suppliers.  

In  most  cases,  we  purchase  polyester  and  other  polymer  resins  based  on  monthly  and  up  to  quarterly  purchase  orders  with  several  suppliers 
outside of Israel. However, currently, suppliers are unwilling to agree to preset prices for periods longer than one or two months. The cost of 
polyester and other polymer resins, which generally correlates with oil prices, has fluctuated significantly over the past two years. In the past, we 
have  minimized  the  impact  of  these  fluctuations  on  our  results  of  operations  through  advance  purchases  of  inventory  whenever  possible  and 
through implementing cost control measures and programs to enhance the efficiency of other elements of our manufacturing operations. From 
December 2010 to April 2011, there were significant cost increases for future purchases of polyester and other polymer resins although prices 
have subsequently declined moderately.  

Our pigments are purchased in Israel and from suppliers abroad. We are exposed, although to a lesser extent than with resins, to fluctuations in 
the  prices  of  pigments.  Our  strategy  is  to  maintain,  whenever  practicable,  multiple  sources  for  the  purchase  of  our  raw  materials  to  achieve 
competitive pricing, provide flexibility and protect against supply disruption .  

Manufacturing and Facilities  

Our products are manufactured at our two manufacturing facilities located in Kibbutz Sdot-Yam in central Israel and Bar-Lev Industrial Park in 
northern  Israel.  We  completed  our  Bar-Lev  manufacturing  facility  in  2005,  which  included  our third  production  line,  and  we  established  our 
fourth  production  line  at  this  facility  in  2007,  which  doubled  our  production  capacity.  Finished  slabs  are  shipped  from  our  facilities  to 
distributors and customers worldwide. We maintain two fully automated production lines at each facility. In the near term, we plan to expand our 
existing production capacity to meet anticipated demand through the construction of a fifth production line at our Bar-Lev manufacturing facility 
in Israel and the construction of a new manufacturing facility with capacity for two production lines in the United States. The fifth production 
line in the Bar-Lev facility is planned to be operational in two phases, the first during the fourth quarter of 2013 and the second during the first 
quarter of 2014. The first production line in the new U.S. facility is planned to be operational in the fourth quarter of 2014, and the timing of the 
second  production  line’s  construction  is  subject  to  the  growth  of  our  business.  During  the  interim  period  until  the  expansion  projects  are 
complete, we expect to acquire a limited number of basic slab models from third party engineered stone manufacturers to meet demand for our 
products.  

The manufacturing process for our products involves blending approximately 90% natural crushed quartz with approximately 10% polyester and 
other  polymer  resins  and  pigments.  Using  machinery  acquired  primarily  from  Breton  S.p.A.,  the  leading  supplier  of  engineered  stone 
manufacturing  equipment,  together  with  our  proprietary  manufacturing  enhancements,  this  mixture  is  compacted  into  slabs  by  a  vacuum  and 
vibration  process.  The  slabs  are  then  moved  to  a  curing  kiln  where  the  cross-linking  of  the  resin  is  completed.  Lastly,  the  slabs  are  gauged, 
calibrated and polished to enhance shine.  

We maintain strict quality control and safety standards for our products and manufacturing process. As a result, we believe that utilizing in-house 
manufacturing facilities are the most effective way to ensure that our end-consumers receive high quality products. Our manufacturing facilities 
have several safety certifications from third-party organizations, including an OHSAS 18001 safety certification from the International Quality 
Network for superior manufacturing safety operations.  

Seasonality  

For a discussion of seasonality, please refer to “ITEM 5: Operating Results—Quarterly results of operations and seasonality.”  

Competition  

We believe that we compete principally based upon product quality, new product development, brand awareness, pricing, customer service and 
breadth  of  product  offerings.  We  believe  that  we  differentiate  ourselves  from  competitors  on  the  basis  of  our  signature  product  designs,  our 
ability to offer our products in major markets globally, our focus on the quality of our product offerings, our customer service oriented culture, 
our high involvement in the product supply chain and our leading distribution partners.  

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The dominant surface materials used by end-consumers in each market vary. Our engineered quartz surface products compete with a number of 
other  surface  materials such as granite,  laminate,  marble, manufactured solid surface, concrete,  stainless steel, wood  and technical ceramic, a 
new countertop surface material entrant. The manufacturers of these products consist of a number of regional and global competitors. Some of 
our  competitors  may  have  greater  resources  than  we  have,  and  as  a  result,  may  adapt  to  changes  in  consumer  preferences  and  demand  more 
quickly, devote greater resources to design innovation and establishing brand recognition, manufacture more versatile slab sizes and implement 
processes to lower costs.  

The engineered quartz  surface  market  is  highly fragmented and is also  served  by  a number of  regional and global competitors.  We  also  face 
competition  from  low-cost  manufacturers  in  Asia,  particularly  in  Australia,  and  the  United  States.  Large  multinational  companies  have  also 
invested  in  their  engineered  quartz  surface  production  capabilities.  We  believe  that  we  are  likely  to  encounter  strong  competition  from  these 
competitors as a result of consolidation in the industry in the future. Such consolidation is likely to occur as a result of the economies of scale 
associated with engineered quartz manufacturing that are becoming important to remain competitive in an increasingly global engineered quartz 
surface market and will be increasingly important as the engineered quartz market matures in the future.  

Information Technology Systems  

We believe that an appropriate information technology infrastructure is important in order to support the growth of our business. Our enterprise 
resources  planning  (“ERP”)  software  allows  us  to  accurately  enter,  price  and  configure  valid  products  in  a  made-to-order,  demand-driven 
manufacturing  environment.  Configuration  assistance  is  critical,  given  that  our  products  can  be  built  in  a  number  of  combinations  of  sizes, 
colors, textures and finishes, and our production control software enables us to carefully monitor the quality of our slabs. Given our recent global 
expansion, we have decided to implement a global ERP based on an Oracle platform. We commenced its implementation in Israel and Canada in 
March  2012 and currently expect the  global  ERP  to begin  operating in Israel  and  Canada during the  first half of 2013. We  intend to  expand 
implementation in Australia and the United States within one year from April 2013. The project is expected to take approximately two years and 
we estimate that it will require capital expenditures of approximately $2.4 million for the entire project .  

Intellectual Property  

Our Caesarstone brand is central to our business strategy, and we believe that maintaining and enhancing the Caesarstone  brand is critical  to 
expanding our business.  

We have obtained trademark registrations in certain jurisdictions that we consider material to the marketing of our products, all of which are 
used  under  the  trade  name  Caesarstone,  including  CAESARSTONE®,  CONCETTO®,  and  our  Caesarstone  logo.  We  have  trademark 
applications for additional marks that we use to identify certain product collections, including SUPREMO™ and MOTIVO™, as well as other 
marks used for certain of our products. While we expect our applications to mature into registrations, we cannot be certain that we will obtain 
such registrations.  

To  protect  our  know-how  and  trade  secrets,  we  customarily  require  our  employees  and  managers  to  execute  confidentiality  agreements  or 
otherwise agree to keep our proprietary information confidential when their relationship with us begins. Typically, our employment contracts 
also include clauses requiring these employees to assign to us all inventions and intellectual property rights they develop in the course of their 
employment and agree not to disclose our confidential information.  

We recently began to pursue a strategy of seeking patent protection for some of our latest technologies. We have obtained patents for certain of 
our technologies and have pending patent applications that were filed in various jurisdictions, including the United States, Europe, Australia and 
Israel,  which  relate  to  our  manufacturing  technology  and  certain  products.  No  patent  application  is  material  to  the  overall  conduct  of  our 
business.  

Environmental and Other Regulatory Matters  

Our manufacturing operations are subject to the requirements of environmental laws and regulations in Israel, as well as specific conditions set 
forth  in  the  business  licenses  and  permits  related  to  the  use,  storage  and  discharge  of  hazardous  materials  granted  by  national  and  municipal 
authorities in Israel for the operation of our Sdot-Yam and Bar-Lev manufacturing facilities. Our business licenses for our facilities each contain 
conditions related to a number of requirements, including with respect to disposal of effluent, air quality, process sludge, the handling of waste 
and chemicals.  

32 

   
   
   
   
   
   
   
   
   
   
   
   
  
From time to time, we face environmental compliance issues related to our two manufacturing facilities in Israel. At present, we are considering 
remedial steps to address issues related to the following:  

• 

In January 2010, the Israel Ministry of the Environment ordered us to remove sludge waste that was disposed of in 2009 in a number of 
locations in northern Israel claiming that such disposal was unlawful. We have engaged in discussions with the Israel Ministry of the 
Environment  with  respect  to  which  sites  will  require  waste  removal.  In  2009,  we  reserved  $0.7  million,  which  we  believe  will  be 
adequate for anticipated future clean-up expenditures associated with such disposals and do not expect that it is reasonably possible that 
significant additional costs in excess of the amount reserved will be required. 

•  We are currently seeking to further reduce the amount of styrene gas emitted by both of our facilities in order to become compliant with 
applicable requirements under Israeli laws and regulations and have been required by the Israeli Ministry of the Environment to comply 
with such regulations at both of our plants in Israel. 

•  We  currently  dispose  of  waste  water  from  our  Bar-Lev  manufacturing  facility  to  a  treatment  plant  pursuant  to  a  temporary  permit 
obtained from the Israeli Ministry of the Environment that was recently extended until May 31, 2013. The Ministry of the Environment 
has stated that the temporary permit will not be renewed and that we must find an alternative solution for disposal of the waste water if 
we cannot improve its quality. In addition, we currently dispose of waste water at our Sdot-Yam facility pursuant to a temporary permit 
obtained  from  the  environmental  unit  of  the  local  municipal  authority  that  is  valid  through  August  1,  2013;  however,  we  have  not 
received  approval  from  the  Israeli  Ministry  of  the  Environment  for  this  waste  water  disposal.  We  are  currently  developing  plans  to 
improve our waste water quality at both of our facilities to comply with applicable requirements under Israeli environmental laws. We 
currently do not believe such plans will result in material expenditures; however, we are still in the process of developing such plans 
and can provide no assurance that material expenditures will not be required in the future. 

• 

In May 2011, we received a letter from the Israeli fire regulation authorities detailing fire protection measures required at our facility in 
Kibbutz  Sdot-Yam  to  obtain  the  necessary  fire  regulatory  approval  for  such  facility.  We  have  established  a  program  with  the  fire 
regulation  authorities  to  adjust  our  fire  protection  measures  to  comply  with  their  requirements.  We  expect  this  program  to  be 
implemented by us in 2013 and 2014. 

•  To obtain the permits we are required to receive in connection with construction we completed at our Sdot-Yam facility in the recent 
past,  we  must  comply  with  the  Ministry  of  the  Environment’s  requirements  related  to  styrene  emissions.  In  addition,  to  obtain  the 
permits necessary to construct a fifth production line at our Bar-Lev manufacturing facility, which is expected to be operational in two 
phases, the first in the fourth quarter of 2013 and the second during the first quarter of 2014, we must comply with the Ministry of the 
Environment’s requirements related to styrene emissions and waste water. 

Other than  as  described  above,  we  believe that  we  operate  our facilities  in compliance  in  all material  respects  with  applicable  environmental 
requirements. However, there can be no guarantee that these or newly discovered matters will not result in material costs.  

Legal proceedings  

See “ITEM 8: Financial Information—Consolidated Financial Statements and Other Financial Information—Legal proceedings.”  

C. 

Organizational Structure 

The legal name of our company is Caesarstone Sdot-Yam Ltd. and Caesarstone was organized under the laws of the State of Israel. We have five 
wholly  owned  subsidiaries:  Caesarstone  Australia  PTY  Limited,  which  is  incorporated  in  Australia,  Caesarstone  South  East  Asia  PTE  LTD, 
which  is  incorporated  in  Singapore,  Caesarstone  Canada  Inc.,  which  is  incorporated  in  Canada  and  Caesarstone  USA,  Inc.  and  Caesarstone 
Technologies USA, Inc., both of which are incorporated in the United States. We sell our products in 48 countries through our subsidiaries and 
distributors.  

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D. 

Property, Plants and Equipment 

Our manufacturing facilities are located on the following properties in Israel:  

Properties 
Kibbutz Sdot-Yam(1) 

  Leased 
  Short-Term 
Renewing Lease 

  Location 
  Caesarea, Central 
Israel 

  Purpose 
  Headquarters, 
manufacturing facility, 
research and development 

  Size 
  23,032 square meter manufacturing 
facility, 3,851 square meter covered 
yard, 53,972 square meter yard 

Bar-Lev Industrial Park(2) 

  98-Year Lease 

  Carmiel, Northern 
Israel 

  Manufacturing facility 

  19,178 square meter manufacturing 
facility, 63,680 square meter year 

(1)  Leased pursuant to a land use agreement with Kibbutz Sdot-Yam entered into in March 2012 with a term of 20 years, which replaced 
the former land use agreement. The lands on which these facilities are located are held by the Israel Lands Administration (“ILA”) and 
leased  or  subleased  by  Kibbutz  Sdot-Yam  pursuant  to  the  following  agreements:  (i)  a  lease  from  the  ILA  signed  in  July  1978  that 
commenced in 1962 and expired in 2011 for which Kibbutz Sdot-Yam has requested an extension pursuant to an option in the lease 
agreement for an additional 49 years through 2060, (ii) a lease from the ILA to Kibbutz Sdot-Yam that expired in 2009, and (iii) a long-
term lease that expires in 2037 to Kibbutz Sdot-Yam by the Caesarea Development Corporation of lands, title to which is held by the 
ILA.  Kibbutz  Sdot-Yam  is  currently  negotiating  a  long-term  lease  agreement  with  the  ILA  to  replace  the  second  lease  agreement 
referred to above. To date, the expirations of the first and second lease agreements referred to above have not had any impact on our 
ability to use the facilities located on the property subject to the leases and we do not currently believe that they will have a material 
impact in the future pending completion of the negotiations for the lease extension or new long-term lease, respectively. See “ITEM 7: 
Major  Shareholders  and  Related  Party  Transactions—Related  Party  Transactions—Relationship  and  agreements  with  Kibbutz  Sdot-
Yam—Land use agreement.” 

(2)  Leased pursuant to a long-term lease agreement with the ILA entered into on June 6, 2007 to use the premises for an initial period of 49 
years as of February 6, 2005, with an option to renew for an additional term of 49 years as of the end of the initial period. Pursuant to 
the land purchase and leaseback agreement signed on March 31, 2011 between Kibbutz Sdot-Yam and us, we have agreed that Kibbutz 
Sdot-Yam will acquire from us our rights in the lands and facilities of the Bar-Lev Grounds in consideration for NIS 43.7 million ($10.9 
million). The land purchase agreement was simultaneously executed with a land use agreement pursuant to which Kibbutz Sdot-Yam 
permits us to use the Bar-Lev Grounds for a period of ten years with an automatic renewal for an additional ten years unless we notify 
Kibbutz Sdot-Yam that we do not wish to renew at least two years before the termination of the initial ten-year period. “ITEM 7: Major 
Shareholders  and  Related  Party  Transactions—Related  Party  Transactions—Relationship  and  agreements  with  Kibbutz  Sdot-Yam—
Land purchase agreement and leaseback.” 

ITEM 4A: Unresolved Staff Comments  

Not applicable.  

ITEM 5: Operating and Financial Review and Prospects  

A. 

Operating Results 

The information contained in this section should be read in conjunction with our consolidated financial statements for the year ended December 
31,  2012  and  related  notes  and  the  information  contained  elsewhere  in  this  annual  report.  Our  financial  statements  have  been  prepared  in 
accordance with U.S. generally accepted accounting principles.  

Company overview  

We are a leading manufacturer of high quality engineered quartz surfaces sold under our premium Caesarstone brand. The substantial majority of 
our  quartz  surfaces  are  used  as  countertops  in  residential  kitchens  and  sold  primarily  into  the  renovation  and  remodeling  end  markets.  Other 
applications for our products include vanity tops, wall panels, back splashes, floor tiles, stairs and other interior surfaces that are used in a variety 
of residential and commercial applications.  

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Founded in 1987, Caesarstone is a pioneer in the engineered quartz surface industry. We have grown to become the largest provider of quartz 
surfaces  in  Australia,  Canada,  Israel,  France  and  South  Africa,  and  have  significant  market  share  in  the  United  States  and  Singapore.  Our 
products accounted for approximately 12% of global engineered quartz by volume in 2012. Our sales in Australia, the United States, Canada and 
Israel,  our  four  largest  markets,  accounted  for  30.0%,  29.3%,  13.6%  and  12.3%  of  our  revenues  in  2012,  respectively.  We  believe  that  our 
revenues will continue to be highly concentrated among a relatively small number of geographic regions for the foreseeable future.  

We have direct sales channels in Australia, the United States, Israel, Canada and Singapore. In Australia, we distribute directly to stonemasons 
and  fabricators,  and  in  January  2012,  we  expanded  our  direct  distribution  to  Southern  and  Western  Australia  thereby  expanding  our  direct 
distribution to all of Australia. Since acquiring our U.S. distributor in May 2011, we now generate the substantial majority of our revenues in the 
United States from direct distribution of our products, including in the Mid-Atlantic and Midwest, where we commenced direct distribution in 
January  2012  and  November  2012,  respectively.  In  Israel,  we  distribute  our  products  directly  to  several  local  distributors  who  in  turn  sell  to 
fabricators.  In  October  2010,  we  began selling  our  products in  Eastern Canada  through  a joint venture  in which  we hold a  55%  interest.  We 
commenced selling our products through the joint venture in Western Canada in May 2011. In October 2011, following the acquisition of our 
former  Singaporean  distributor’s  business,  we  began  selling  our  products  directly  in  Singapore.  In  our  remaining  markets,  we  distribute  our 
products through third-party distributors. In each of these indirect markets, fabricators typically sell our products to end consumers, contractors, 
developers  and  builders  who  are  generally  advised  by  architects  and  designers  regarding  the  use  of  our  products.  Our  strategy  is  to  generate 
demand from all groups in our product supply chain.  

Despite the global economic downturn that began in 2008 and continues to impact European and U.S. economies today, we experienced annual 
compound revenue growth of 11.5% from 2007 to 2009 and 22.2% from 2009 to 2012. From 2007 to 2012, our gross profit margins improved 
from 27.4% to 43.0%, adjusted EBITDA margins increased from 18.4% to 23.4%, and adjusted net income increased from 9.2% to 14.8% over 
the same period. We attribute this sales and margin growth to the acquisition of the business of our former Australian and U.S. distributors, our 
transition to direct distribution in Canada, our penetration of new markets, increased operational efficiencies and a change in product mix.  

Our  strategy  is  to  continue  to  be  a  global  market  leader  in  quartz  surface  products.  We  continue  to  invest  in  developing  our  premium  brand 
worldwide. We intend to continue to expand our sales network by further penetrating our existing markets as well as entering new markets. We 
believe that a significant portion of our future growth will come from continued penetration of our U.S., Australian and Canadian markets. We 
believe our expansion into new markets that exhibit an existing demand for stone products and stone installation capabilities will contribute to 
our future growth in the long term. We believe there will be consolidation in the quartz surface industry in the future and to remain competitive 
in the long term, we will need to grow our business both organically and through the acquisition of third-party distributors, manufacturers and/or 
raw material suppliers.  

Our functional currency has been the U.S. dollar since July 1, 2012. Until June 30, 2012, our functional currency was the NIS and our reporting 
currency  was  the  U.S.  dollar.  For  the  periods  in  which  our  functional  currency  was  the  NIS,  the  financial  data  presented  in  the  following 
discussion  has  been  translated  into  U.S.  dollars  using  the  method  of  conversion  used  to  translate  our  financial  statements,  the  current  rate 
method, see “ITEM 3: Key Information—Selected Financial Data.”  

Factors impacting our results of operations  

We consider the following factors to be important in analyzing our results of operations:  

•  Our sales are impacted by home renovation and remodeling and new residential, and to a lesser extent, commercial and construction 
spending trends. Spending in each of these sectors declined significantly in 2009 compared to 2008 in most of the markets in which we 
operate and, from 2010 through 2011, many of these markets, including the United States and Europe, did not recover or recovered only 
to a small degree. In 2012, U.S. housing starts partially recovered growing 28% from 2011 while the home renovation and remodeling 
market remained weak. In Australia, housing starts decreased 11.7% from July 2011 to June 2012 following a decrease of 5.7% from 
July  2010  to  June  2011.  In  addition,  home  renovation  and  remodeling  in  Australia  decreased  2.7%  from  July  2011  to  June  2012. 
Despite  prevailing  weak  economic  conditions,  we  experienced  compound  annual  revenue  growth  of  17.8%  between  2007  and  2012 
through  increased  penetration  of  quartz  in  kitchen  countertop  applications,  market  share  gains  in  some  of  our  key  markets  and  an 
increase in average selling prices associated with our establishment of new direct distribution channels. In 2010, our revenue increased 
in  all  regions,  except  the  United  States,  and  sales  in  Australia  increased  by  31%  from  2009  largely  as  a  result  of  the  Australian 
government housing stimulus packages. In 2011, our revenue increased in all regions, except Europe due to ongoing macroeconomic 
challenges in this region, with significant growth in sales in the United States and Canada where we increased the volume and average 
selling prices of our products due to our transition to direct distribution in these countries. In 2012, our revenue increased in all regions, 
except Europe and Israel, which were largely impacted by exchange rate fluctuations. Sales in the United States and Canada increased 
significantly  with  a  full  year  of  direct  distribution  in  each  market  contributing  to  such  growth  as  well  as  positive  building  industry 
trends and increasing quartz penetration in these markets. 

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•  Our gross profit margins have improved significantly over recent years, increasing from 39.4% in 2010 to 43.0% in 2012. The primary 
reason for these gross profit margin improvements is our transition to direct distribution in Canada in October 2010 and in the United 
States  in  May  2011,  which  enabled  us  to  retain  the  full  margin  on  our  sales  in  these  markets.  General  operational  cost  reduction 
strategies and favorable volume impact, which lowered costs per unit on fixed and semi-variable costs of goods sold, also contributed to 
the improvement. In 2013 and  2014, we expect to construct an additional production line and a  new  production facility. We believe 
these investments will cause temporary inefficiencies that will adversely impact our margins in 2013 and 2014. 

•  Our operating income margins were 10.6% in 2008, 12.4% in 2009, 19.7% in 2010, 14.5% in 2011 and 16.8% in 2012. The significant 
improvement  in  our  operating  income  margins  in  2010  compared  to  2009  is  primarily  attributable  to  improved  gross  profit  margins 
during this period combined with positive volume impact relative to operating costs. Lower operating income margin in 2011 compared 
to in 2010 resulted primarily from an increase in operating expenses related to our direct distribution in the United States and Canada, 
increased  marketing  expenses  associated  with  brand-building  investments,  raw  material  cost  increases  and  higher  inventory  carrying 
costs  in  the  amount  of  $4.0  million  in  connection  with  our  acquisition  of  Caesarstone  USA.  In  2012,  operating  income  margins 
improved  as a result of economies of scale benefits related to our growth, with the most significant growth in the United States and 
Canada. 

• 

In 2005, we commenced operations with a third manufacturing line at a new manufacturing facility in the Bar-Lev Industrial Park in 
northern  Israel.  We  subsequently  established  a  fourth  production  line  in  2007  with  the  addition  of  a  second  line  at  our  Bar-Lev 
manufacturing facility. We expect to increase our existing production capacity through the construction of a fifth production line at our 
Bar-Lev manufacturing facility in Israel, and the construction of a new production facility with capacity for two production lines in the 
United  States.  Our  investments  related  to  these  production  capacity  increases  in  Israel  and  the  United  States  are  estimated  to  be 
approximately $18.5 million and $75.0 million, respectively, with $45.0 million of the total U.S. investment being invested through the 
end of 2014. The timing of the second U.S. production line’s construction is subject to the growth of our business and is expected to 
require an investment of $30.0 million. 

•  Commencing in 2010, and to a greater extent in 2011 and 2012, as an increasing portion of our revenues began to be sold through direct 
channels, our revenues and results of operations have started to exhibit some quarterly fluctuations as a result of seasonal influences 
which impact construction and renovation cycles. Due to the fact that certain of our operating costs are fixed, the impact on our adjusted 
EBITDA, adjusted net income and net income of a change in revenues is magnified. We believe that the third quarter tends to exhibit 
higher sales volumes than other quarters because demand for quartz surface products is generally higher during the summer months in 
the northern hemisphere with the effort to complete new construction and renovation projects before the new school year. Conversely, 
the first quarter is impacted by the winter slowdown in the northern hemisphere in the construction industry and depending on the date 
of the spring holiday in Israel in a particular year, the first or second quarter is impacted by a reduction in sales in Israel due to such 
holiday. Similarly, sales in Australia during the first quarter are negatively impacted by fewer construction and renovation projects. The 
fourth quarter is susceptible to being impacted from the onset of winter in the northern hemisphere. 

•  We conduct business in multiple countries in North America, South America, Europe, Asia Pacific, Australia and the Middle East and 
as a result, we are exposed to risks associated with fluctuations in currency exchange rates between the U.S. dollar and certain other 
currencies in which we conduct business. A significant portion of our revenues is generated in U.S. dollars and Australian dollars with 
the balance denominated in Canadian dollars, Euros and NIS. In 2012, 31.5% of our revenues were denominated in U.S. dollars, 30.0% 
in Australian dollars, 13.6% in Canadian dollars, 12.6% in Euros and 12.3% in NIS. As a result, devaluations of the Australian dollars, 
and to a lesser extent, the Canadian dollar relative to the U.S. dollar may unfavorably impact our profitability. Our expenses are largely 
denominated  in  U.S.  dollars,  Euros  and  NIS,  with  a  smaller  portion  in  the  Australian  dollars  and  Canadian  dollars.  As  a  result, 
appreciation of the NIS, and to a lesser extent, the Euro relative to the U.S. dollar may unfavorably impact our profitability. We attempt 
to  limit  our  exposure  to  foreign  currency  fluctuations  through  forward  contracts,  which  are  not  designated  as  hedging  accounting 
instruments under ASC 815, Derivatives and Hedging (originally issued as SFAS 133). As of December 31, 2012, we had outstanding 
contracts with a  notional  amount  of $90.5 million.  These transactions  were for  a  period of up to  12  months.  The  fair  value of these 
foreign currency derivative contracts was $0.7 million, which is included in current assets, at December 31, 2012. 

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Impact of acquisition of Caesarstone USA  

In May 2011, we acquired the remaining 75% equity interest in our U.S. distributor, Caesarstone USA, formerly known as U.S. Quartz Products, 
Inc., in which we had acquired a 25% equity interest in January 2007. Following our acquisition of that interest in January 2007, we accounted 
for  our  interest  in  Caesarstone  USA  on  an  equity  basis.  See”—Components  of  statements  of  income—Equity  in losses  of  affiliate,  net.”  The 
following table sets forth summary historical results of operations of Caesarstone USA on a standalone basis:  

Year ended  
December 31,      Three months ended March 31,   
2010(2) 
(in thousands of U.S. dollars) 

2011(2) 

2010 

Revenues 
Gross profit(1) 
Net income 

  $ 

65,331     $ 
29,508       
1,493       

14,635     $ 
6,667       
187       

15,361   
7,159   
190   

(1)  Gross  profit  does  not  include  the  costs  associated  with  Caesarstone  USA’s  warehouse  operations  which  were  classified  in  operating 
costs by Caesarstone USA. Beginning May 18, 2011, Caesarstone USA was fully consolidated into our financial statements and such 
costs  were  reclassified  as  a  cost  of  revenues.  Giving  effect  to  such  reclassification  for  Caesarstone  USA’s  historical  results  of 
operations, gross profit would have been reduced by $3.6 million, $0.8 million and $1.0 million in 2010 and the three months ended 
March 31, 2010 and 2011, respectively. The reclassification has no impact on net income. 

(2)  We completed the acquisition of Caesarstone USA on May 18, 2011. As a result, the last completed quarter for Caesarstone USA for 

which separate financial data is available is the quarter ended March 31, 2011. 

Caesarstone USA’s results are impacted significantly by changes in sales volumes due to a high level of fixed operating costs. As a result, its 
historical results of operations have fluctuated significantly. In 2010, revenue grew by 12% with volume growing by 5% during the same period 
as Caesarstone USA increased its average selling prices and expanded its direct distribution, with sub-distributors accounting for 20% of total 
Caesarstone USA revenue in 2010. Despite these fluctuations in annual results, Caesarstone USA, prior to the May 2011 acquisition, increased 
its gross profit margins each  year as it has expanded its U.S. presence  and shifted most of its sales  from distributors to direct channels. That 
strategy also helped to increase Caesarstone USA’s market share.  

The  acquisition  of  Caesarstone  USA  and  the  shift  to  direct  sales  in  the  United  States  increased  our  average  selling  prices  significantly  and 
favorably impacted our revenue and gross margins as we retained the full margin on our sales in this market. The acquisition also increased our 
operating expenses significantly as we added the cost of Caesarstone USA’s operations to our cost structure. In the future, we believe that the 
acquisition will positively impact our operating profit and net income although our operating profit margins may decrease slightly due to higher 
revenue. In 2011, however, the acquisition of Caesarstone USA’s impact on our operating profit and net income was unfavorable mainly due to 
Caesarstone USA’s inventory held upon its acquisition having a higher carrying cost than our inventory. As a result, we recognized lower gross 
margins  relative  to  future  sales  by  Caesarstone  USA  during  2011  when  the  majority  of  this  inventory  was  sold.  In  2012,  the  acquisition 
contributed positively to our results of operations as a result of increased volume and a lower pre-acquisition inventory level following inventory 
sales in 2011.  

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Components of statements of income  

Revenues  

We derive our revenues from sales of quartz surfaces to fabricators in our direct markets and third-party distributors in our indirect markets. In 
Australia (as of March 2008), Eastern Canada (as of October 2010), Western Canada (as of May 2011), the United States (as of May 2011) and 
Singapore (as of October 2011) the initial purchasers of our products are stonemasons and fabricators. Direct sales accounted for 59.4% of our 
total sales for the year ended December 31, 2010, 86.8% of our total sales in the second half of 2011, after our shift to direct distribution in the 
United States and Western Canada and 86.6% in 2012. In Israel, the initial purchasers are local distributors who in turn sell to fabricators. In 
Australia and the United States, we also sell our products to a small number of sub-distributors. We consider Israel to be a direct market due to 
the warranty we provide to end-consumers, our local fabricator technical instruction programs and our robust local sales and marketing activities. 
The initial purchasers of our products in our other markets are our third-party distributors who in turn sell to sub-distributors and fabricators.  

We recognize revenues upon sales to an initial purchaser when persuasive evidence of an agreement exists, delivery of the product has occurred, 
the fee is fixed or determinable and collection is probable. Delivery occurs when title is transferred under the applicable international commerce 
terms, or Incoterms, to the purchaser. In general, we do not grant rights of return, except for customers in Australia to whom we grant a right of 
return for a limited period of time. We do not maintain a provision for such product returns, as historical returns have been immaterial, and we 
do not anticipate any material returns in the future.  

The warranties that we provide vary by market. In our indirect markets, we provide all of our distributors with a limited direct manufacturing 
defect  warranty.  In  all  of  our  indirect  markets,  distributors  are  responsible  for  providing  warranty  coverage  to  end-customers.  In  Australia, 
Canada,  the  United  States  and  Singapore,  we  provide  end-consumers  with  a  limited  warranty  on  our  products  for  interior  countertop 
applications.  In  Israel,  we  typically  provide  end-consumers  with  a  direct  limited  manufacturing  defect  warranty  on  our  products.  Based  on 
historical  experience,  warranty  issues  are  generally  identified  within  one  and  a  half  years  after  the  shipment  of  the  product  and  a  significant 
portion  of  defects  are  identified  before  installation.  We  record  a  reserve  on account of  possible  warranty  claims,  which  increases  our  cost  of 
revenues. Historically, warranty claims have been low, accounting for approximately 0.2% of our total goods sold in 2012.  

The following table sets forth the geographic breakdown of our revenues during the periods indicated:  

Australia 
United States 
Israel 
Europe 
Canada 
Rest of World 
Total 

Year ended December 31, 
2011 

2012 

2010 

41.4 %     
15.6        
15.9        
12.1        
6.9        
8.1        
100.0 %     

34.0 %     
23.0        
14.9        
8.8        
11.4        
7.9        
100.0 %     

30.0 % 
29.3   
12.3   
7.0   
13.6   
7.9   
100.0 % 

We were able to increase our revenue from Australia between 2010 and 2012 by 8.0% despite a 16.7% decrease in new residential construction 
and a 2.6% reduction in home renovation and remodeling construction between July 2010 and June 2011. Revenues in the United States totaled 
$31.0 million  in  2010 when we sold our  products to our now  former U.S. third-party distributor. Revenues in the United States increased by 
93.2% in 2011 due to our transition to direct distribution in May 2011, which resulted in an increase of 9.8% in sales volume and a significant 
increase in average selling prices. Revenues in the United States increased by 45.2% in 2012 due to 21.3% of organic growth from executing our 
direct  distribution  strategy  in  this  market,  positive  building  industry  trends,  along  with  the  benefits  associated  with  operating  for  a  full  year 
following  the  acquisition  of  Caesarstone  USA.  In  Canada,  from  2009  to  2012,  the  housing  market  remained  relatively  strong  and  quartz’s 
penetration of the countertop industry grew. We increased our revenue by 117.3% from 2010 to 2011 and by 35.8% from 2011 to 2012 after our 
transition to direct distribution in this market. Our shift to direct distribution in Canada resulted in an increase in sales volume of 72.7%% from 
2010 to 2012 and an increase in average selling prices. Our revenues in Europe in 2010, 2011 and 2012 have declined significantly compared to 
2007 and 2008 and have not recovered due to challenging macroeconomic conditions in Europe. The rate of revenue growth in Israel is less than 
other  regions  due  to  the  significant  penetration  of  quartz  in  Israel  and  our  large  market  share.  Rest  of  world  revenues  increased  by  45.0% 
between 2010 and 2012 due to our stronger presence in existing markets and our expansion into new markets. As we expand our operations, part 
of our strategy is to increase the percentage of revenue contributed by the United States and Canada and reduce our historical dependence on the 
Australian and Israeli markets.  

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We  did  not  have  any  customer  in  2011  and  2012 that  accounted  for  more  than  5%  of  our  revenues  after  the  acquisition  of  now  former  U.S. 
distributor, Caesarstone USA, which accounted for 100% of our sales in the United States and 15.6% of our overall sales in 2010. We acquired 
the remaining 75% ownership interest in our U.S. distributor in May 2011. Sales to our former U.S. distributor, prior to its acquisition in May 
2011, accounted for 5.0% of our revenue in 2011.  

Some  of  our  initial  engagements  with  distributors  are  pursuant  to  a  memorandum  of  understanding  granting  that  distributor  one  year  of 
exclusivity in consideration for meeting minimum sales targets. After the initial one-year period, we may enter into a distribution agreement for a 
three-  to  five-year  period.  However,  in  the  majority  of  cases,  we  continue  to  operate  on  the  basis  of  the  memorandum  of  understanding  or 
without an operative agreement. Some distributors operate on nonexclusive terms of sale agreements or entirely without agreements. In all cases, 
we only supply our products to distributors upon the receipt of a purchase order from the distributor.  

Cost of revenues and gross profit margin  

Approximately 50% of our cost of revenues is raw material costs. Our principal raw materials are quartz, polyester and other polymer resins and 
pigments. In 2012, quartz and polyester and polymer resins jointly accounted for approximately 75% of our total raw material cost, with quartz 
accounting for approximately one-third of our total raw material cost. The balance of our cost of revenues consists primarily of manufacturing 
costs  and  related  overhead.  Cost  of  revenues  in  our  direct  distribution  channels  also  includes  the  cost  of  delivery  from  our  manufacturing 
facilities to our warehouses, warehouse operational costs, as well as additional delivery costs associated with the shipment of our products to 
customer  sites in  certain  markets.  In  the case  of  our indirect distribution  channels,  we bear the cost of delivery to  the  Israeli seaport and our 
distributors bear the cost of delivery from the seaport to their warehouses.  

One of our principal raw materials, quartz, is acquired from quartz manufacturers primarily in Turkey, India, Portugal and Israel. We typically 
transact business with our quartz suppliers on a purchase order basis. Our products incorporate a number of types of quartz, including quartzite. 
One supplier in Turkey, Mikroman, supplies approximately 55% of our quartzite. Mikroman has committed to supply us with quartzite at agreed 
upon prices through the end of 2013 and, thereafter, at prices that will be agreed upon based on then effective market prices through the end of 
2014. We typically transact business with our other suppliers also on a purchase order basis. Prior to the manufacturing process, boulder quartz 
and  processed  crushed  quartz  must  be  processed  into  finer grades  of  fractions, granules  and  powder.  Until  January  2012,  we  received  quartz 
processing services from our quartz suppliers and from Microgil, a third-party processor in Israel, although our quartz suppliers now exclusively 
perform this service for us.  

We purchase polyester and other polymer resins based on monthly and up to quarterly purchase orders with several suppliers outside of Israel. 
Given the significance of polyester and other polymer resins costs relative to our total raw material expenditures, our cost of sales and overall 
results  of  operations  are  impacted  significantly  by  fluctuations  in  their  price,  which  generally  correlates  with  oil  prices  and  has  fluctuated 
significantly over the past two years. If the price of polyester and other polymer resins was to rise by 10%, and we were not able to pass along 
any of such increase to our customers or achieve other offsetting savings, we would realize a decrease of approximately 1.2% in our gross profit 
margins. We have found that increases in prices are difficult to pass on to our customers. The price of these resins has risen significantly from 
June 2009 through April 2011, although prices have subsequently declined moderately.  

The gross profit margins on sales in our direct markets are generally higher than in our indirect markets in which we use third-party distributors, 
due to the elimination of the third-party distributor’s margin. In many markets, our expansion strategy is to work with third-party distributors 
who  we  believe  will  be  able  to  increase  sales  more  rapidly  in  their  market  than  if  we  distributed  our  products  directly.  However,  in  several 
markets we distribute directly, including Australia, the United States and Canada. In the future, we intend to evaluate other potential markets to 
distribute directly.  

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Research and development, net  

Our research and development expenses consist primarily of salaries and related personnel costs, as well as costs for subcontractor services and 
costs of materials consumed in connection with the design and development of our products. We expense all of our research and development 
costs as incurred. Our research and development expenses are partially offset by financing through grants from the Office of the Chief Scientist 
of  the Ministry of Industry and  Trade of the State of  Israel (the “OCS”).  We  recognize  such participation grants at the  time at which we  are 
entitled to such grants on the basis of the costs incurred and include these grants as a deduction from research and development expenses.  

The  Israeli  law  under  which  OCS  grants  are  made  requires  royalty  payments  and  limits  our  ability  to  manufacture  products,  or  transfer 
technologies developed using these grants outside of Israel. Based on statements by the OCS, we believe that our development project operated 
under the OCS funding will be exempted from any royalty payment obligation. If we were to seek approval to manufacture products, or transfer 
technologies developed using these grants, outside of Israel, we could be subject to additional royalty requirements or be required to pay certain 
redemption fees. If we were to violate these restrictions, we could be required to refund any grants previously received, together with interest and 
penalties, and may be subject to criminal charges. We believe that our planned construction of a new production facility in the United States will 
not  subject  us  to  any  royalty  payment  obligations  or  require  us  to  refund  any  grants  because  our  OSC  grants  financed  our  development  of  a 
product that has not been commercialized and will not be manufactured at the U.S. production facility. In addition, based on OCS statements, we 
believe  that  our  OCS  funding  is  exempted  from  royalty  payment  obligations.  Our  development  project  operated  under  the  OCS  funding 
arrangement began in August 2009. We recognized OCS funding of $0.2 million in each of 2010 and 2011 and $0.3 million in 2012.  

Marketing and selling  

Marketing and selling expenses consist primarily of compensation and associated costs for personnel engaged in sales, marketing, distribution, 
customer  service  and  advertising  and  promotional  expenses.  As  we  intend  to  invest  in  increasing  our  penetration  of  our  existing  and  new 
markets, particularly our existing U.S. and Canadian markets, we expect marketing and selling expenses in general, and advertising expenses in 
particular, to increase in both absolute and percentage terms in the short term as we increase the number of sales and marketing professionals and 
expand our marketing activities, but to remain constant or decrease as a percentage of revenues in the long term.  

General and administrative  

General and administrative expenses consist primarily of compensation and associated costs for personnel engaged in finance, human resources 
and administrative activities, as well as legal and accounting fees. General and administrative expenses also include management fees paid to 
Kibbutz Sdot-Yam in the amount of $3.4 million in 2010, $3.1 million in 2011 and $0.5 million in 2012 and to Tene Investment Funds in the 
amount of $0.9 million in each of 2010 and 2011 and $0.2 million in 2012. The management service agreement expired in March 2012 following 
our IPO. See “—Other factors impacting our results of operations—Agreements with Kibbutz Sdot-Yam” and “ITEM 7: Major Shareholders and 
Related Party Transactions—Related Party Transactions.”  

We expect our general and administrative expenses to increase in absolute dollars as we continue to increase our direct distribution operations in 
the  United  States  and  Canada,  incur  additional  costs  related  to  the  growth  of  our  business,  open  a  production  facility  in  the  United  States, 
establish  a  new  global  ERP  system,  as  well  as  the  costs  associated  with  being  a  newly  public  company,  including  compliance  under  the 
Sarbanes-Oxley Act and rules implemented by the SEC and the Nasdaq Stock Market.  

Finance expenses, net  

Finance expenses, net, consist primarily of borrowing costs, losses on derivative instruments and exchange rate differences arising from changes 
in the value of monetary assets and monetary liabilities stated in currencies other than the functional currency of each entity. These expenses are 
partially offset by interest income on our cash balances and gains on derivative instruments. We expect financial income to increase as we have 
invested  the  proceeds  of  our  March  2012  IPO  in  cash,  cash  equivalents  and  short  term  bank  deposits,  pending  their  application  to  grow  our 
business  assuming  limited  exchange  rate  fluctuations.  During  2007  through  the  end  of  2009,  we  recorded  finance  income  and  expenses 
associated with fluctuations of the fair market value of Tene’s call option granted pursuant to an investment agreement between Tene and us 
executed  in  December  2006.  The  finance  income  recorded  was  $1.0  million  and  $1.2  million  in  2007  and  2008,  respectively,  followed  by  a 
charge  of  $8.1  million in  2009. The  option was  exercised  on December  25,  2009  and  will  not  have  an  impact  on our  financial  results  in  the 
future. See “ITEM 7: Major Shareholders and Related Party Transactions—Related Party Transactions.”  

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Corporate taxes  

As we operate in a number of countries, our income is subject to taxation in different jurisdictions with a range of tax rates. Our effective tax rate 
was 32.8% in 2009, 20.2% in 2010, 10.9% in 2011 and 14.5% in 2012. Our tax rate in 2009 was significantly higher than other periods due to 
the exercise by Tene of a call option, which was not deductible under local tax reporting rules, and an associated $8.1 million finance expense, 
which resulted in our recognition of a tax charge of $2.1 million.  

The standard corporate tax rate for Israeli companies in 2010 was 25% of their taxable income and was reduced to 24% in 2011 and increased 
again to 25% in 2012 and thereafter. Our non-Israeli subsidiaries are taxed according to the tax laws in their respective country of organization. 
Until the end of the 2010 tax year, we operated under two “Approved Enterprise” programs and one “Beneficiary Enterprise” program. Until the 
end of the 2010 tax year, we were in the operational stage of a program under the alternative track as part of the “Approved Enterprise” program 
for the facility in Kibbutz Sdot-Yam, which was defined in the Investment Law. This program provided seven consecutive years of tax benefits, 
of which the first two years are at a zero percent tax rate on taxable income produced by the approved assets, and the remaining five years are at 
a tax rate of not more than 25% on such taxable income. Given the 2010 standard corporate tax rate of 25%, this program did not provide any tax 
benefit during the 2010 tax year.  

Until the end of the 2010 tax year, we were in the operational stage of another “Approved Enterprise” program under the grants track, as defined 
in the Investment Law, related to the establishment of our third production line, the first one established at Bar-Lev Industrial Park. This program 
provided grants of 24% of the investment value in approved assets and seven consecutive years of tax benefits, of which the first two years are at 
a 0% tax rate on undistributed taxable income produced by the approved assets and the remaining five years are at a tax rate of not more than 
25% on such taxable income. Under this and other Israeli legislation, we are entitled to accelerated depreciation and amortization rates for tax 
purposes  on  certain  of  our  assets.  We  have  already  utilized  the  grants  and  tax  exemption  benefits,  and  given  the  new  amendment  to  the 
Investment Law (“Amendment No. 68”), all Approved/Beneficiary Enterprise programs are no longer effective as of January 1, 2011.  

Both of our Israeli facilities were under a consolidated “Beneficiary Enterprise” status under the Investment Law prior to Amendment No. 68. 
This program provided the portion related to the Bar-Lev manufacturing facility with an exemption from taxable income for a ten-year period. 
For the portion related to the Kibbutz Sdot-Yam facility, the active program provided two years of tax exemption and five additional years of no 
more than a 25% tax rate. The exempt income is calculated based on the increase in the Beneficiary Enterprise’s revenues during each benefit 
year compared with base revenue for each respective program. This tax benefit period expired in 2010 due to Amendment No. 68, which went 
into effect on January 1, 2011. This exemption is valid only for undistributed earnings and we are subject to additional tax payments upon their 
distribution  as  dividends.  To  the  extent  we  declare  a  dividend,  we  do  not  intend  to  distribute  dividends  from  exempt  earnings  related  to  our 
Approved/Beneficiary Enterprise programs.  

Effective  January  1,  2011,  both  of  our  Israeli  facilities  are  under  a  consolidated  “Preferred  Enterprise”  status  under  the  Investment  Law  as 
formulated  after  Amendment  No.  68  went  into  effect.  The  “Preferred  Enterprise”  status  provides  the  portion  related  to  the  Bar-Lev 
manufacturing facility with the potential to be  eligible for grants of up to 24% of the investment value  in  approved assets  and a reduced flat 
corporate tax rate, which applies to the industrial enterprise’s entire preferred income, which will be gradually reduced over a five-year period as 
follows: 2011-2012—10%, 2013-2014—7%, and 2015 and thereafter—6%. For the portion related to the Kibbutz Sdot-Yam facility, this status 
provides us with a reduced flat corporate tax rate, which applies to the industrial enterprise’s entire preferred income, which will be gradually 
reduced over a five-year period as follows: 2011-2012—15%, 2013-2014—12.5%, and 2015 and onwards—12%.  

For more information about the tax benefits available to us as an Approved Enterprise or as a Beneficiary Enterprise, see “ITEM 10: Additional 
Information—Taxation—Israeli tax considerations and government programs.”  

We have entered into a transfer pricing arrangement that establishes transfer prices for our inter-company operations.  

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Because of our multi-jurisdictional operations, we apply significant judgment to determine our consolidated income tax position. We estimate 
our effective tax rate for the coming years based on our planned future financial results in existing and new markets and the key factors affecting 
our tax liability, particularly our transfer pricing policy. Accordingly, we estimate that our effective tax rate will range between 12% and 17% of 
our income before income tax through 2014, increasing to an estimated range of 16% and 21% in 2015, when we expect to conduct significant 
manufacturing  operations  in  the  United  States.  In  the  long-term,  we  anticipate  that  our  effective  tax  rate  will  increase  as  the  portion  of  our 
income attributed to subsidiaries grows; however, this will be offset by a reduction in our effective corporate tax rate in Israel as a result of our 
“Preferred Enterprise” status under the Investment Law described above. We cannot provide any assurance that our plans will be realized and 
that our assumptions with regard to the key elements affecting tax rates will be accepted by the tax authorities. Therefore, our actual effective tax 
rate may be higher than our estimate.  

Equity in losses of affiliate, net  

In January 2007, we acquired a 25% equity interest in our U.S. distributor, Caesarstone USA. We accounted for this investment using the equity 
method.  Consequently,  the  results  of  operations  of  the  distributor  directly  impacted  our  net  income  during  the  period  we  accounted  for  this 
investment using the equity method. We did not record any equity income or losses beginning May 18, 2011 as a result of our acquisition of 
Caesarstone USA on such date. The results of operations and financial position of Caesarstone USA have been fully consolidated in our financial 
statements since May 18, 2011.  

Net income attributable to non-controlling interest  

In  October  2010,  we  closed  a  transaction  for  the  establishment  of  a  joint  venture  with  our  former  third-party  distributor  in  Eastern  Canada, 
Canadian Quartz Holdings Inc. (“Ciot”). Ciot acquired a 45% ownership interest in the new subsidiary, Caesarstone Canada Inc., and 45% of 
Caesarstone Canada Inc.’s net income is attributed to Ciot.  

Other factors impacting our results of operations  

Payment of compensation and grant of options upon the pricing of the IPO  

We paid the following amounts immediately following our IPO in March 2012: (1) $3.0 million to our Chief Executive Officer in connection 
with 350,000 of our shares granted to him in January 2009 with 175,000 exercised in October 2011 and 175,000 shares automatically exercised 
upon the closing of the IPO based on the increase in value of our company at the date of the IPO (see “ITEM 6: Directors, Senior Management 
and Employees—Compensation of Officers and Directors”) and (2) $1.72 million to certain of our employees and $0.25 million to our Chairman 
for their contribution to our success. The $1.72 million and $0.25 million amounts were recorded as an expense in the first quarter of 2012 when 
the offering closed.  

In addition, following the IPO in March 2012, we granted certain of our key employees, including our executive officers, options to purchase 
1,505,200 ordinary shares with an exercise price equal to the IPO price per share of $11.00 and additional options to purchase 40,000 ordinary 
shares with an exercise price of $15.84. We recorded share-based compensation expenses related to this grant of $3.7 million in 2012 and will 
record $4.3 million over approximately the following three years from January 2013.  

Agreements with Kibbutz Sdot-Yam  

We  are  party  to  a  series  of  agreements  with  our  largest  shareholder,  Kibbutz  Sdot-Yam,  that  govern  different  aspects  of  our  relationship. 
Pursuant to these agreements,  in  consideration  for using facilities leased to us or for services provided by  Kibbutz Sdot-Yam, we paid  to  the 
Kibbutz an aggregate of $11.9 million in 2010, $12.6 million in 2011 and $10.3 million in 2012.  

Certain of our prior agreements with Kibbutz Sdot-Yam were terminated in March 2012 and, other than with respect to our former management 
services agreement, which was not renewed, a new set of agreements became effective in March 2012. The new agreements provide for similar 
services to those that were previously provided to us by Kibbutz Sdot-Yam, except that following the closing of our IPO as disclosed in “ITEM 
7: Major Shareholders  and Related Party  Transactions—Related  Party Transactions—Relationship  and agreements with  Kibbutz Sdot-Yam—
Land purchase agreement and leaseback,” we agreed to Kibbutz Sdot-Yam acquiring from us our rights in the lands and facilities of the Bar-Lev 
Industrial Center, (the “Bar-Lev Grounds”) in consideration for NIS 43.7 million ($10.9 million). Following the completion of the transfer in 
September 2012, Kibbutz Sdot-Yam agreed to permit us to use the Bar-Lev Grounds for a period of ten years thereafter. Our right to use the Bar-
Lev Grounds will be automatically renewed unless we give two years prior notice, for a ten-year term in consideration for an annual fee of NIS 
4.1 million ($1.1 million) to be linked to increases in the Israeli consumer price index, which may be updated by an appraiser. See “ITEM 7: 
Major Shareholders and Related Party Transactions—Related Party Transactions.”  

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The new agreements entered into with Kibbutz Sdot-Yam along with the IPO resulted in an overall reduction of approximately $3.0 million in 
payments to Kibbutz Sdot-Yam and Tene in 2012 compared to 2011, primarily as a result of the elimination of the management fee. Operating 
income was impacted by an additional approximately $0.2 million due to the Bar-Lev manufacturing facility sale-leaseback arrangement, which 
was accounted for as a financing arrangement, generating approximately $0.2 million in annual interest expense in 2012.  

In addition, in 2012, we committed to fund the cost of the construction, up to a maximum of NIS 3.3 million ($0.9 million) plus value added tax 
(VAT),  required  to  change  the  access  road  leading  to  Kibbutz  Sdot-Yam  and  our  facilities,  such  that  the  entrance  to  our  facilities  will  be 
separated from the entrance into Kibbutz Sdot-Yam. The current rate of VAT in Israel is 17%.  

Comparison of period to period results of operations  

The following table sets forth our results of operations as a percentage of revenues for the periods indicated:  

Consolidated Income Statement Data: 
Revenues: 
Cost of revenues 
Gross profit 
Operating expenses: 

Research and development, net 
Marketing and selling 
General and administrative 

Total operating expenses 
Operating income 
Finance expenses, net 
Income before taxes on income 

Taxes on income 

Income after taxes on income 
Equity in losses of affiliate 
Net income 
Net income attributable to non-controlling interest 
Net income attributable to controlling interest 

  $ 

  $ 

2010 

% of  

Year ended December 31, 
2011 

% of  

   Amount      

Revenue        Amount      

Revenue        Amount      

(in thousands of U.S. dollars) 

2012 

% of  
Revenue    

  $  198,791       
     120,503       
78,288       

100.0 %   $  259,671       
60.6         155,377       
39.4         104,294       

100.0 %   $  296,564       
59.8         169,169       
40.2         127,395       

100.0 % 
57.0   
43.0   

2,273       
16,048       
20,896       
39,217       
39,071       
2,370       
36,701       
7,399       
29,302       
296       
29,006       
348       
28,658       

1.1        
8.1        
10.5        
19.7        
19.7        
1.2        
18.5        
3.7        
14.7        

14.6      $ 
0.2        
14.4      $ 

2,487       
34,043       
30,018       
66,548       
37,746       
4,775       
32,971       
3,600       
29,371       
67       
29,304       
252       
29,052       

1.0        
13.1        
11.6        
25.6        
14.5        
1.8        
12.7        
1.4        
11.3        

11.3      $ 
0.1        
11.2      $ 

2,100       
46,911       
28,423       
77,434       
49,961       
2,773       
47,188       
6,821       
40,367       
—      
40,367       
735       
39,632       

0.7   
15.8   
9.6   
26.1   
16.8   
0.9   
15.9   
2.3   
13.6   

13.6   
0.2   
13.4   

Year ended December 31, 2012 compared to year ended December 31, 2011  

Revenues  

Revenues  increased  by  $36.9  million,  or  14.2%,  to  $296.6  million  in  2012  from  $259.7  million  in  2011.  The  increase  in  revenues  primarily 
resulted from a 9.2% increase in volume of sales, most notably in the United States and Canada. Our transition to a full year of direct distribution 
in the United States, Singapore and Western Canada along with increasing our direct distribution within certain areas in Australia and the United 
States,  where  we  previously  used  sub-distributors,  contributed  an  additional  $15.3  million  to  revenue.  Favorable  customer  mix  and  the 
introduction of our new supernatural designs in 2012 also improved average selling prices, which was partially offset by unfavorable exchange 
rates, primarily related to a weakening of the Euro and NIS against the U.S. dollar.  

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Cost of revenues and gross profit margins  

Cost  of  revenues  increased  by  $13.8  million,  or  8.9%,  to  $169.2  million  in  2012  from  $155.4  million  in  2011.  Cost  of  revenues  increased 
primarily due to volume increases. Other factors that contributed to the increase include our expansion of our direct distribution operations in 
Australia and the United States, and a full year of direct distribution in the United States, Western Canada and Singapore. In 2012, we recorded 
$0.9 million of additional charges to cost of goods sold related to inventory purchased from an Australian sub-distributor and inventory from the 
Caesarstone USA acquisition compared to additional charges of $4.0 million to cost of goods sold in 2011 related exclusively to inventory from 
the  Caesarstone  USA  acquisition.  All  inventory  purchased  from  the  Australian  sub-distributor  and  in  connection  with  the  Caesarstone  USA 
acquisition in 2011 and 2012 had a higher per unit cost than those products manufactured by us. Gross margin increased in 2012 to 43.0% from 
40.2% in 2011, or from 40.9% if a non-recurring $1.8 million cost related to the write-off of the cost of quartz inventory provided to Microgil, 
our former third-party quartz processor, is excluded from 2011. The margin improvement was achieved primarily due to our direct distribution in 
the United States for a full year together with a lower charge to cost of goods sold for inventory from the Caesarstone USA acquisition, which 
contributed  2.9%  in  total  to  our  margin.  Volume  contributed  1.3%  to  our  margin.  This  was  partially  offset  by  excessive  raw  material  costs 
associated with inefficiencies during the start of production for some new products, primarily the supernatural designs, and an increase in other 
manufacturing costs, such as rent and utilities and one-time IPO bonus costs.  

Operating expenses  

Research and development, net. Research and development expenses, net of grants received, decreased by $0.4 million, or 15.6%, to $2.1 million 
in  2012  from  $2.5  million  in  2011.  The  decrease  was  mainly  due  to  our  efficiency  improvement  program  to  realign  functions  between  our 
research  and  development  department  and  our  operations  department,  favorable  exchange  rate  fluctuations  and  increased  OCS  grants,  which 
amounted to $0.31 million in 2012 compared to $0.21 million in 2011.  

Marketing and selling. Marketing  and selling expenses increased by $12.9 million,  or 37.8%, to $46.9 million  in 2012 from $34.0 million  in 
2011.  This  increase  resulted  primarily  from  marketing  expenses  incurred  by  us  as  a  result  of  our  direct  distribution  operations  in  the  United 
States, Western Canada and Singapore (for a full year in 2012 compared to a portion of 2011) along with the expansion of our direct distribution 
within Australia and the United States.  

General  and  administrative.  General  and  administrative  expenses  decreased  by  $1.6  million,  or  5.3%,  to  $28.4  million  in  2012  from  $30.0 
million in 2011. This decrease was primarily the result of the elimination of management fees to Kibbutz Sdot-Yam and Tene since the IPO, and 
a  write-off  in 2011  of  a  $1.1 million  non-recurring  loan  made to  Microgil,  offset by  increased  share-based  compensation  associated  with  the 
introduction of an employee stock option plan in 2012, one-time IPO bonuses and as a result of our direct distribution operations in the United 
States.  

Finance expenses, net  

Finance expenses, net decreased by 41.9% to $2.8 million in 2012 from $4.8 million in 2011. This decrease resulted primarily from exchange 
rates fluctuations in the Australian dollar. Our interest expenses and bank charges, net remained at the same level despite the 2012 increase in 
our cash balance due to the introduction of interest expense on the 2012 sale lease back arrangement at the Bar-Lev manufacturing facility and 
increased volume-related bank charges.  

Taxes on income  

Taxes on income increased by $3.2 million to $6.8 million in 2012 from taxes on income of $3.6 million in 2011, primarily as a result of an 
increase of $14.2 million in income before taxes compared with 2011 and an increase of the effective tax rate from 10.9% to 14.5% from 2011 to 
2012. The higher effective tax rate for 2012 was primarily the result of a tax benefit of $1.8 million due to a change in the Israeli tax laws in 
2011, partially  offset by a  $0.8 million increase in taxes as  a  result of a settlement in 2011 with the  Israeli tax authorities. In  2012,  taxes on 
income recorded was $7.2 million lower as a result of lower tax rates associated with our “Preferred Enterprise” status. This was offset by $1.0 
million in charges related to non-deductible expenses, $0.6 million related to higher tax rates of our subsidiaries and $0.3 million of certain other 
tax liabilities. Excluding the impact of these three factors, our effective tax rate for 2012 would have been 25.6%, similar to the current Israeli 
corporate tax rate of 25%.  

44 

   
   
   
   
   
   
   
   
   
   
   
  
Equity in losses of affiliate, net  

We ceased recording any equity income or losses of affiliate, net following our acquisition of Caesarstone USA on May 18, 2011, when financial 
information related to Caesarstone USA was fully consolidated into our financial statements. Equity in losses of affiliate, net was $0.1 million in 
2011.  

Net income attributable to non-controlling interest  

Net income attributable to non-controlling interest increased by $0.5 million from $0.25 million in 2011 to $0.7 million in 2012. This increase 
was due to higher income generated by Caesarstone Canada Inc. in 2012 compared to 2011.  

Year ended December 31, 2011 compared to year ended December 31, 2010  

Revenues  

Revenues  increased  by  $60.9  million,  or  30.6%,  to  $259.7  million  in  2011  from  $198.8  million  in  2010.  The  increase  in  revenues  primarily 
resulted  from a  6%  increase in  volumes  and  a  23.3%  increase  in  average  selling  prices primarily due to  the shift  to  direct  distribution  in  the 
United  States  and  Canada.  The  Caesarstone  USA  acquisition  contributed  $23.7  million  in  revenues  (for  the  seven  and  a  half  month  period 
following the acquisition). Favorable exchange rates also contributed to the increase in average selling prices. The increase in volume resulted 
primarily from sales in the United States, Israel, Canada and rest of world while sales in Europe experienced a 16% decline compared to 2010 
due to the weak home renovation and remodeling and new residential construction end markets in Europe.  

Cost of revenues and gross profit margins  

Cost  of  revenues  increased  by  $34.9  million,  or  28.9%,  to  $155.4  million  in  2011  from  $120.5  million  in  2010.  Cost  of  revenues  increased 
primarily  due  to  an  increase  in  volume,  an  increase  in  raw  material  costs,  and  in  particular,  polyester  and  other  polymer  resin  costs,  which 
increased by 18% in 2011. In addition, the increase in cost of revenues was due to the direct distribution in Canada and the United States (for the 
seven and a half month period following the acquisition in the case of the United States). From May 18, 2011 through December 31, 2011, we 
recorded  a  $4.0  million  increase  in  cost  of  revenues  related  to  Caesarstone  USA’s  inventory  held  at  the  time  of  its  acquisition,  which  had  a 
higher carrying cost than our inventory. We also recorded a charge of $1.8 million related to our write down to zero of the cost of the quartz 
inventory provided to Microgil, our former third-party quartz processor. However, despite this write down, gross profit margins increased from 
39.4% in 2010 to 40.2% in 2011. The increase in raw material cost decreased margins by 3.2% while the increase in volume decreased our costs 
per unit on fixed and semi-variable costs of goods sold, which resulted in an increase in our margins of 0.4%. Our direct distribution channel in 
Canada improved our margins by 2.2% while the Caesarstone USA acquisition contributed 2.0% to our margins due in part to the high carrying 
costs of its inventory held at the time of acquisition .  

Operating expenses  

Research and development, net. Research and development expenses, net of grants received, increased by $0.2 million, or 9.4%, to $2.5 million 
in 2011 from $2.3 million in 2010. The increase was mainly due to foreign currency translations of NIS to the U.S. dollar, which were offset by 
OCS grants that increased $0.04 million in 2011 compared to 2010. OCS grants recorded amounted to $0.21 million in 2011 compared to $0.17 
million recorded in 2010.  

Marketing  and  selling.  Marketing  and  selling  expenses  increased  by  $18.0  million,  or  112%,  to  $34.0  million  in  2011  from  $16.0  million  in 
2010. This increase resulted primarily from the establishment of a direct distribution channel in the United States, which was consolidated into 
our results of operations for the last seven and a half months of the period, and added $7.8 million to expenses, and our direct distribution in 
Canada, which increased expenses by $5.1 million. In addition, the increase in marketing and selling expenses was due to significant investment 
in advertising and the expansion of our corporate marketing department that we began in the beginning of 2010, including its separation from 
our corporate sales department.  

45 

   
   
   
   
   
   
   
   
   
   
   
   
   
  
General  and  administrative.  General  and  administrative  expenses  increased  by  $9.1  million,  or  43.7%,  to  $30.0  million  in  2011  from  $20.9 
million in 2010. This increase was primarily the result of the introduction of a new cost structure to operate our subsidiaries in the United States 
(for the last seven and a half months of the period), which increased expenses by $6.2 million, and Canada, which increased expenses by $2.6 
million, as well as an increase in corporate professional services and labor costs. Non-recurring items incurred in 2011 include a credit of $1.8 
million in connection with the settlement of two trademark infringement lawsuits with two competitors in Australia that was partially offset by 
an expense of $1.1 million related to the write down to zero of a loan made to Microgil the recoverability of which we determined to be not 
probable.  

Finance expenses, net  

Finance expenses, net increased by 101.5% to $4.8 million in 2011 from $2.4 million in 2010. This increase resulted primarily from an increase 
of $2.0 million in finance expenses, net, related to foreign exchange rate impact. In 2011, we experienced $3.3 million of finance expenses, net, 
related  mainly  to  losses  on  our  Australian  dollar  derivatives  as  a  result  of  the  appreciation of  the Australian dollar  during  2011.  Our  interest 
expenses and bank charges, net increased by $0.4 million due primarily to finance charges from Caesarstone USA and our new Canadian joint 
venture, as well as a reduction in cash and deposit balances as a result of funding of the Caesarstone USA acquisition.  

Taxes on income  

Taxes on income decreased by $3.8 million to $3.6 million in 2011 from a $7.4 million tax expense in 2010, primarily as a result of a new tax 
benefit  regulation  in  Israel  that  went  into  effect  in  the  beginning  of  2011,  which  reduced  our  local  effective  tax  rate  to  15%  on  income 
attributable to our Sdot-Yam facility and 10% on income attributable to our Bar-Lev manufacturing facility. As a result, in the first quarter of 
2011, we recorded a non-recurring credit of $1.8 million from adjusting our deferred taxes to the newly enacted tax rate that will be in effect 
when the temporary differences are expected to reverse. In addition, we recorded $3.7 million reduced tax on our ongoing pre-tax profit as a 
result of the newly lowered tax rates. An audit of our 2007 through 2009 tax assessments by the Israeli tax authorities resulted in a tax charge of 
$0.8  million.  Excluding  the  impact  of  these  three  factors,  our  effective  tax  rate  for  2011  would  have  been  25.2%,  similar  to  current  Israeli 
corporate tax rate of 24%. In 2010, we recognized a significant approved enterprise tax benefit in connection with the operation of our Bar-Lev 
production lines with no taxes incurred on its attributed income, which resulted in a tax benefit of $2.0 million. Without the Approved Enterprise 
tax benefit, our effective tax rate for that period would have been 25.7%, similar to the statutory tax rate of 25% that year.  

Equity in losses of affiliate, net  

Equity  in  losses  of  affiliate,  net  decreased  by  $0.2  million  from  $0.3  million  in  2010  to  $0.1  million  in  2011,  primarily  as  a  result  of  the 
discontinuance of equity accounting upon the acquisition of Caesarstone USA on May 18, 2011. We have not recorded any equity income or 
losses in connection with Caesarstone USA following May 18, 2011. Beginning in May 2011, financial information related to Caesarstone USA 
was fully consolidated into our financial statements.  

Net income attributable to non-controlling interest  

Net income attributable to non-controlling interest decreased by $0.1 million from $0.4 million in 2010 to $0.3 million in 2011. This decrease 
was due to higher net income generated by Caesarstone Canada Inc. during its two and a half months of operations in 2010 compared to 2011. 
Caesarstone  Canada  Inc.’s  net  income  was  higher  during  this  two-and-a-half-month-period  in  2010  than  2011  because  the  entity  generated 
revenue temporarily without any significant costs during this period. Since such time, the newly-created entity has built its structure to permit it 
to expand its distribution capabilities and operations in the long term.  

46 

   
   
   
   
   
   
   
   
   
   
  
Quarterly results of operations and seasonality  

The  following  table  presents  our  unaudited  condensed  consolidated  quarterly  results  of  operations  for  the  eight  quarters  in  the  period  from 
January  1,  2011  to  December  31,  2012.  We  also  present  reconciliations  of  net  income  to  adjusted  EBITDA  and  net  income  attributable  to 
controlling  interest  to  adjusted  net  income  attributable  to  controlling  interest  for  the  same  periods.  This  information  should  be  read  in 
conjunction  with  our  consolidated  financial  statements  and  related  notes  included  elsewhere  in  this  annual  report.  We  have  prepared  the 
unaudited condensed consolidated quarterly financial information for the quarters presented below on the same basis as our audited consolidated 
financial statements. The historical quarterly results presented below are not necessarily indicative of the results that may be expected for any 
future quarters or periods.  

Mar. 31,  
2011 

Jun. 30,  
2011 

Three Months Ended, 
Dec. 31,  
2011 

Jun. 30,  
Sept. 30,  
2011 
2012 
(in thousands of U.S. dollars, except percentages) 

Mar. 31,  
2012 

Sept. 30,  
2012 

Dec. 31,  
 2012 

Consolidated Income Statement Data: 
Revenues 

Revenues as a percentage of annual revenue 

Gross Profit 
Operating Income 
Net Income 
Other Financial Data: 
Adjusted EBITDA 

Adjusted EBITDA as a percentage of annual 
adjusted EBITDA 

Adjusted net income attributable to controlling 
interest 

Adjusted net income attributable to controlling 
interest as a percentage of annual adjusted net 
income 

(as a % of revenues)  
Consolidated Income Statement Data: 
Revenues 
Gross Profit 
Operating Income 
Net Income 

   $ 

   $ 

52,394       $ 
20.2 %      
20,036       $ 
8,082         
7,904         

66,045       $ 
25.4 %      
26,630       $ 
9,901         
7,600         

74,151       $ 
28.6 %      
31,446       $ 
13,601         
10,151         

67,081       $ 
25.8 %      
26,182       $ 
6,162         
3,649         

67,346       $ 
22.7 %      
28,151       $ 
7,161         
4,951         

75,440       $ 
25.4 %      
32,464       $ 
13,906         
11,772         

77,556       $ 
26.2 %      
34,923       $  
16,704         
12,673         

76,222   

25.7 % 

31,857   
12,190   
10,971   

11,510         

15,793         

18,025         

13,446         

13,687         

17,987         

21,310         

16,461   

19.6 %      

26.9 %      

30.7 %      

22.8 %      

19.7 %      

25.9 %      

30.7 %      

23.7 % 

8,475         

9,265         

10,438         

6,587         

7,438         

11,996         

13,358         

11,215   

24.4 %      

26.7 %      

30.0 %      

19.0 %      

16.9 %      

27.3 %      

30.3 %      

25.5 % 

Mar. 31,  
2011 

Jun. 30,  
2011 

Sept. 30,  
2011 

Three Months Ended, 
Dec. 31,  
2011 

Mar. 31,  
2012 

Jun. 30,  
2012 

Sept. 30,  
2012 

Dec. 31,  
2012 

100.0 %      
38.2         
15.4         
15.1         

100.0 %      
40.3         
15.0         
11.5         

100.0 %      
42.4         
18.3         
13.7         

100.0 %      
39.0         
9.2         
5.4         

100.0 %      
41.8 %      
10.6 %      
7.4 %      

100.0 %      
43.0 %      
18.4 %      
15.6 %      

100.0 %      
45.0 %      
21.5 %      
16.3 %      

100.0 % 
41.8 % 
16.0 % 
14.4 % 

47 

   
   
   
    
   
  
  
  
  
  
  
     
     
     
     
     
     
     
  
  
  
  
  
  
  
     
     
     
     
          
          
          
          
          
          
          
    
     
     
     
     
  
  
  
  
  
     
     
     
     
     
     
     
  
     
          
          
          
          
          
          
          
    
     
     
     
     
Reconciliation of Net Income to Adjusted 
EBITDA: 
Net income 
Finance expenses (income), net 
Taxes on income 
Depreciation and amortization 
Equity is losses (gains) of affiliate, net(a) 
Excess cost of acquired inventory(b) 
Share-based compensation expense(c) 
IPO bonus(d) 
Caesarstone USA contingent consideration 

adjustment(e) 
Litigation gain(f) 
Microgil loan and inventory write down(g) 
Adjusted EBITDA 

Mar. 31,  
2011 

Jun. 30,  
2011 

Sept. 30,  
2011 

Three Months Ended, 
Dec. 31,  
2011 

Mar. 31,  
2012 

(in thousands of U.S. dollars) 

Jun. 30,  
2012 

Sept. 30,  
2012 

Dec. 31,  
2012 

   $ 

7,904       $ 
263         
(168 )       
2,857         
83         
—        
571         
—        

7,600       $ 
659         
1,658         
3,702         
(16 )       
1,822         
368         
—        

—        
—        
—        
11,510       $ 

—        
—        
—        
15,793       $ 

   $ 

10,151       $ 
834         
2,616         
4,008         
—        
1,979         
220         
—        

—        
(1,783 )       
—        
18,025       $ 

3,649       $ 
3,019         
(506 )       
4,048         
—        
220         
100         
—        

4,951       $ 
1,455         
755         
3,589         
—        
469         
243         
1,970         

—        
—        
2,916         
13,446       $ 

255         
—        
—        
13,687       $ 

11,772       $ 
(443 )       
2,577         
3,738         
—        
200         
1,144         
—        

—        
(1,001 )       
—        
17,987       $ 

12,673       $ 
1,986         
2,045         
3,488         
—        
113         
1,005         
—        

—        
—        
—        
21,310       $ 

10,971   
(255 ) 
1,444   
3,553   
—  
103   
615   
—  

—  
—  
—  
16,461   

(a)  Consists of our portion of the results of operations of Caesarstone USA prior to its acquisition by us in May 2011. 
(b)  Consists of charges to cost of goods sold for the difference between the higher carrying cost of the inventory of two of our subsidiaries, 

Caesarstone USA’s inventory at the time of its acquisition and Caesarstone Australia Pty Limited’s inventory that was purchased from its 
distributor, and the standard cost of our inventory, which adversely impacts our gross margins until such inventory is sold. The majority of 
the acquired inventory from Caesarstone USA was sold in 2011, and the majority of the inventory purchased from the Australian distributor 
was sold in 2012. 

(c)  Share-based compensation consists primarily of changes in the value of share-based rights granted in January 2009 to our Chief Executive 
Officer, as well as changes in the value of share-based rights granted in March 2008 to the former chief executive officer of Caesarstone 
Australia Pty Limited. In 2012, share-based compensation consists primarily of expenses related to stock options granted to our employees 
as well as changes in the value of share-based rights granted in January 2009 to our Chief Executive Officer. 

(d)  Consists of the payment of $1.72 million to certain of our employees and $0.25 million to our Chairman for their contribution to the 

completion of our IPO. 

(e)  Relates to the change in fair value of the contingent consideration that was part of the consideration transferred in connection with the 

acquisition of Caesarstone USA. 

(f)  In 2011, litigation gain consists of a mediation award in our favor pursuant to two trademark infringement cases brought by Caesarstone 

Australia Pty Limited. In 2012, litigation gain resulted from a settlement agreement with the former chief executive officer of Caesarstone 
Australia Pty Limited related to litigation that had been commenced in 2010. Pursuant to the settlement, he transferred to us the ownership 
of all his shares in Caesarstone Australia Pty Limited received in connection with his employment. We did not make any payments in 
connection with such transfer or other payments to the former chief executive officer. As a result of the settlement, we reversed the liability 
provision in connection with the litigation and the adjustment is presented net of the related litigation expenses incurred in connection with 
the settlement. 

(g)  Relates to our writing down to zero the cost of inventory provided to Microgil Agricultural Cooperative Society Ltd. (“Microgil”), our 

former third-party quartz processor in Israel, in 2011 in the amount of $1.8 million and our writing down to zero our $1.1 million loan to 
Microgil, in each case, in connection with a dispute. See “ITEM 8: Financial Information—Consolidated Financial Statements and Other 
Financial Information—Legal proceedings.” 

48 

   
   
   
  
  
  
  
  
  
     
     
     
     
     
     
     
  
  
  
  
     
          
          
          
          
          
          
          
    
     
     
     
     
     
     
     
     
     
     
  
Reconciliation of Net Income Attributable to 
Controlling Interest to Adjusted Net Income 
Attributable to Controlling Interest: 
Net income attributable to controlling interest 
Excess of acquired inventory(a) 
Share-based compensation expense(b) 
IPO bonus(c) 
Caesarstone USA contingent consideration 

adjustment(d) 
Litigation gain(e) 
Microgil loan and inventory write down (f) 
Total adjustments before tax 
Less tax on above adjustments(g) 
Total adjustments after tax 
Adjusted net income attributable to controlling 

interest 

Dividend attributable to preferred shareholders 
Adjusted net income attributable to the 
Company’s ordinary shareholders 

Adjusted diluted EPS 

Mar. 31,  
2011 

Jun. 30,  
2011 

Sept. 30,  
2011 

Three Months Ended, 
Dec. 31,  
2011 

Mar. 31,  
2012 

(in thousands of U.S. dollars) 

Jun. 30,  
2012 

Sept. 30,  
2012 

Dec. 31,  
2012 

   $ 

7,966       $ 
—        
571         
—        

7,314       $ 
1,822         
368         
—        

10,067       $ 
1,979         
220         
—        

—        
—        
—        
571         
62         
509         

—        
—        
—        
2,190         
239         
1,951         

—        
(1,783 )       
—        
416         
46         
370         

3,705       $ 
220         
100         
—        

—        
—        
2,916         
3,236         
354         
2,882         

4,822       $ 
469         
243         
1,970         

11,690       $ 
200         
1,144         
—        

12,363       $ 
113         
1,005         
—        

10,757   
103   
615   
—  

255         
—        
—        
2,937         
321         
2,616         

—        
(1,001 )       
—        
343         
37         
305         

—        
—        
—        
1,118         
123         
995         

—  
—  
—  
718   
260   
458   

8,475         
2,435         

9,265         
2,812         

10,437         
2,882         

6,587         
1,861         

7,438         
—        

11,996         
—        

13,358         
—        

11,215   
—  

   $ 

6,040       $ 
0.31         

6,453       $ 
0.33         

7,555       $ 
0.39         

4,726       $ 
0.24         

7,438       $ 
0.27         

11,996       $ 
0.35         

13,358       $ 
0.39         

11,215   
0.32   

(a)  Consists of charges to cost of goods sold for the difference between the higher carrying cost of the inventory of two of our subsidiaries, 

Caesarstone USA’s inventory at the time of its acquisition and Caesarstone Australia Pty Limited’s inventory that was purchased from its 
distributor, and the standard cost of our inventory, which adversely impacts our gross margins until such inventory is sold. The majority of 
the acquired inventory from Caesarstone USA was sold in 2011, and the majority of the inventory purchased from the Australian distributor 
was sold in 2012. 

(b)  Share-based compensation consists primarily of changes in the value of share-based rights granted in January 2009 to our Chief Executive 
Officer, as well as changes in the value of share-based rights granted in March 2008 to the former chief executive officer of Caesarstone 
Australia Pty Limited. In 2012, share-based compensation consists primarily of expenses related to stock options granted to our employees 
as well as changes in the value of share-based rights granted in January 2009 to our Chief Executive Officer. 

(c)  Consists of the payment of $1.72 million to certain of our employees and $0.25 million to our Chairman for their contribution to the 

completion of our IPO. 

49 

   
   
   
  
  
  
  
  
  
     
     
     
     
     
     
     
  
  
  
  
    
        
        
        
        
        
        
        
    
     
     
     
     
     
     
     
     
     
     
     
     
  
(d)  Relates to the change in fair value of the contingent consideration that was part of the consideration transferred in connection with the 

acquisition of Caesarstone USA. 

(e)  In 2011, litigation gain consists of a mediation award in our favor pursuant to two trademark infringement cases brought by Caesarstone 
Australia Pty Limited. In 2012, litigation gain resulted from a settlement agreement with the former chief executive officer of Caesarstone 
Australia Pty Limited related to litigation that had been commenced in 2010. Pursuant to the settlement, he transferred to us the ownership 
of  all  his  shares  in  Caesarstone  Australia  Pty  Limited  received  in  connection  with  his  employment.  We  did  not  make  any  payments  in 
connection with such transfer or other payments to the former chief executive officer. As a result of the settlement, we reversed the liability 
provision in connection with the litigation and the adjustment is presented net of the related litigation expenses incurred in connection with 
the settlement. 

(f)  Relates to our writing down to zero the cost of inventory provided to Microgil, our former third-party quartz processor in Israel, in 2011 in 
the amount of $1.8 million and our writing down to zero our $1.1 million loan to Microgil, in each case, in connection with a dispute. See 
“ITEM 8: Financial Information—Consolidated Financial Statements and Other Financial Information—Legal proceedings.” 

Our results of operations are impacted by seasonal factors, including construction and renovation cycles. We believe that the third quarter of the 
year exhibits higher sales volumes than other quarters because demand for quartz surface products is generally higher during the summer months 
in the northern hemisphere, when the weather is more favorable for new construction and renovation projects, as well as the impact of efforts to 
complete such projects before the beginning of the new school year. Conversely, the first quarter is impacted by a slowdown in new construction 
and renovation projects during the winter months as a result of adverse weather conditions in the northern hemisphere and, depending on the date 
of the spring holiday in Israel in a particular year, the first or second quarter is impacted by a reduction in sales in Israel due to such holiday. 
Similarly, sales in Australia during the first quarter are negatively impacted due to fewer construction and renovation projects.  

We expect that seasonal factors will have a greater impact on our revenue, adjusted EBITDA and adjusted net income attributable to controlling 
interest  in  the  future  due  to  our  recent  shift  to  direct  distribution  in  the  United  States  and  Canada,  and  as  we  continue  to  increase  direct 
distribution as a percentage of our total revenues in the future. This is because we generate higher average selling prices in the markets in which 
we have direct distribution channels and, therefore, our revenues are more greatly impacted by changes in demand in these markets. At the same 
time, our fixed costs have also increased as a result of our shift to direct distribution and, therefore, the impact of seasonal fluctuations on our 
revenues on our profit margins, adjusted EBITDA and adjusted net income will likely be magnified in future periods.  

In 2011, sales volume increased by 9% from the first quarter to the second quarter and by 6% from the second quarter to the third quarter. The 
increase in revenue in 2011 was higher due to our acquisition of Caesarstone USA in the middle of the second quarter. In 2012, sales volume 
increased  by  13%  from  the  first  quarter  to  the  second  quarter  and  by  2%  from  the  second  quarter  to  the  third  quarter.  The  increase  in  sales 
volume in 2012 between the first and second quarter was higher than between the first and second quarters of 2011 due to a record high rest of 
world sales level for us in the second quarter of 2012 and a lower holiday season decline in Israel. The increase in sales volume in 2012 between 
the second and third quarter was lower than between the second and third quarter of 2011 due to a significantly weak quarter in Australia in the 
third quarter of 2012 and a decrease in rest of world sales to the first quarter sales level.  

We expect in the future that our adjusted EBITDA and adjusted net income attributable to controlling interest will correlate with sales volume 
and will be highest in the third quarter, as indicated by the quarterly results for 2011 and 2012 shown above, and lowest in the first quarter, as 
indicated by the quarterly results for 2011 and 2012 shown above.  

Application of critical accounting policies and estimates  

Our  accounting  policies  affecting  our  financial  condition  and  results  of  operations  are  more  fully  described  in  our  consolidated  financial 
statements for the years ended December 31, 2010, 2011 and 2012, included in this annual report. The preparation of our financial statements 
requires management to make judgments, estimates and assumptions that affect the amounts reflected in the consolidated financial statements 
and accompanying notes, and related disclosure of contingent assets and liabilities. We base our estimates upon various factors, including past 
experience, where applicable, external sources and on other assumptions that we believe are reasonable under the circumstances, the results of 
which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. 
Actual  results  may  differ  from  these  estimates  under  different  assumptions  or  conditions,  and  could  have  a  material  adverse  effect  on  our 
reported results.  

50 

   
   
   
   
   
   
   
   
  
In many cases, the accounting treatment of a particular transaction, event or activity is specifically dictated by accounting principles and does not 
require  management’s  judgment  in  its  application,  while  in  other  cases,  management’s  judgment  is  required  in  the  selection  of  the  most 
appropriate alternative among the available accounting principles, that allow different accounting treatment for similar transactions.  

We  believe  that  the  accounting  policies  discussed  below  are  critical  to  our  financial  results  and  to  the  understanding  of  our  past  and  future 
performance  as  these  policies  relate  to  the  more  significant  areas  involving  management’s  estimates  and  assumptions.  We  consider  an 
accounting  estimate  to  be  critical  if:  (1)  it  requires  us  to  make  assumptions  because  information  was  not  available  at  the  time  or  it  included 
matters that were highly uncertain at the time we were making our estimate; and (2) changes in the estimate or different estimates that we could 
have selected may have had a material impact on our financial condition or results of operations.  

Allowance for doubtful accounts  

Our trade receivables are derived from sales to customers located mainly in Australia, the United States, Israel and Europe. We perform ongoing 
credit evaluations of our  customers and  to date have not experienced any  material losses.  In  certain  circumstances,  we  may require  letters  of 
credit or prepayments. We maintain an allowance for doubtful accounts for estimated losses from the inability of our customers to make required 
payments  that  we  have  determined  to  be  doubtful  of  collection.  We  determine  the  adequacy  of  this  allowance  by  regularly  reviewing  our 
accounts receivable and evaluating individual customers’ receivables, considering customers’ financial condition, credit history and other current 
economic  conditions. If a  customer’s financial condition  were to  deteriorate  which  might  impact its  ability to  make  payment,  then  additional 
allowances may be required. Provisions for doubtful accounts are recorded in general and administrative expenses. Our allowance for doubtful 
accounts was $ $0.3 million as of December 31, 2010, $0.7 million as of December 31, 2011 and $1.1 million as of December 31, 2012.  

Inventory valuation  

The majority of our inventory consists of finished goods and substantially all of the balance consists of raw materials. Inventories are valued at 
the  lower  of  cost  or  market,  with  cost  of  finished  goods  determined  on  the  basis  of  direct  manufacturing  costs  plus  allocable  indirect  costs 
representing  allocable  operating  overhead  expenses  and  manufacturing  costs  and  cost  of  raw  materials  determined  using  the  “standard  cost”
method.  Raw  material  is  valued  using  the  “weighted  average”  method.  We  assess  the  valuation  of  our  inventory  on  a  quarterly  basis  and 
periodically  write  down  the  value  for  different  finished  goods  and  raw  material  categories  based  on  their  quality  classes  and  aging.  If  we 
consider specific inventory to be obsolete, we write such inventory down to zero. Inventory write-offs are provided to cover risks arising from 
slow-moving  items,  discontinued  products,  excess  inventories  and  market  prices  lower  than  cost.  The  process  for  evaluating  these  write-offs 
often requires us to make subjective judgments and estimates concerning prices at which such inventory will be able to be sold in the normal 
course of business. Accelerating the disposal process or incorrect estimates of future sales potential may cause actual results to differ from the 
estimates at the time such inventory is disposed of or sold. Inventory provision was $3.1 million, $4.9 million and $5.4 million as of December 
31, 2010, 2011 and 2012, respectively. The increase in inventory provision in 2011 results primarily from the write down to zero of inventory 
held  at  the  facilities  of  Microgil,  our  former  third  party  quartz  processor.  See  “ITEM  8:  Financial  Information—Consolidated  Financial 
Statements and Other Financial Information—Legal proceedings.”  

Goodwill and other long-lived assets  

Goodwill represents the excess of the cost of businesses acquired over the fair value of the net assets in the acquisition. In accordance with ASC 
Topic 350, “Intangibles—Goodwill and Other,” we do not amortize goodwill, but test for goodwill impairment by comparing the fair value and 
carrying value of our reporting unit during the fourth quarter of each fiscal year (or more frequently if impairment indicators arise). We have 
only one reporting unit, and we determine its fair value based on our market capitalization.  Goodwill was tested for impairment by comparing 
its fair market value with its carrying value. As of December 31, 2012, no impairment losses had been identified. If the carrying value exceeds 
the  fair  value,  we  would  then  calculate  the  implied  fair  value  of  goodwill  as  compared  to  its  carrying  value  to  determine  the  appropriate 
impairment charge.  

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We  operate  in  one  operating  segment  that  has  five  reporting  components:  Caesarstone  Sdot-Yam  Ltd.  (the  Israeli  parent  company),  our 
subsidiary  in  Australia,  our  subsidiary  in  the  United  States,  our  subsidiary  in  Canada  (a  joint  venture  in  which  we  have  a  55%  interest)  and 
Singapore.  Each  component  of  the  single  operating  segment  is  engaged  in  selling  and  marketing  our  products.  The  goodwill  that  we  have 
recorded with respect to our reporting unit relates to the acquisition of the business of our former Australian distributor in March 2008, the joint 
venture  with  Ciot,  our  former  Eastern  Canada  third-party  distributor,  in  October  2010  the  acquisitions  of  our  former  Western  Canada 
distributor’s  business and  Caesarstone  USA  in  May  2011,  and the  acquisition  of  the business  of  our  former  Singapore  distributor in  October 
2011. The goodwill associated with Caesarstone Canada Inc. was generated from our Canadian business combination with the former distributor 
in  Eastern  Canada  during  the fourth  quarter  of  2010  and  the  acquisition  of  the  business  of  our  former  distributor  in Western  Canada  in  May 
2011. Each component could be considered to be a reporting unit, however, we have concluded that all of our components should be deemed a 
single  reporting  unit  for  the  purpose  of  performing  the  goodwill  impairment  test  in  accordance  with  ASC  350-20-35-35  because  they  have 
similar economic characteristic. There was no impairment of goodwill during any period presented.  

We also evaluate the carrying value of all long-lived assets, such as property and equipment and intangibles, for impairment whenever events or 
changes  in  circumstances  indicate  that  the  carrying value of an asset may not  be recoverable, in accordance with ASC Topic  360,  “Property, 
Plant and Equipment.” We will record an impairment loss when the carrying value of the underlying asset group exceeds its estimated fair value. 
In determining whether long-lived assets are recoverable, our estimate of undiscounted future cash flows over the estimated life of an asset is 
based  upon  our  experience,  historical  operations  of  the  asset,  an  estimate  of  future  asset  profitability  and  economic  conditions.  The  future 
estimates of asset profitability and economic conditions require estimating such factors as sales growth, inflation and the overall economics of 
the countertop industry. Our estimates are subject to variability as future results can be difficult to predict. If a long-lived asset is found to be 
non-recoverable, we record an impairment charge equal to the difference between the asset’s carrying value and fair value. During all periods 
presented no impairment losses were identified.  

Fair value measurements  

The performance of fair value measurements is an integral part of the preparation of financial statements in accordance with generally accepted 
accounting  principles.  Fair  value  is  defined  as  the  price  that  would  be  received  to  sell  the  asset  or  paid  to  transfer  the  liability  in  an  orderly 
transaction between market participants to sell or transfer such an asset or liability. Selection of the appropriate valuation techniques, as well as 
determination  of  assumptions,  risks  and  estimates  used  by  market  participants  in  pricing  the  asset  or  liability  requires  significant  judgment. 
Although we believe that the inputs used in our evaluation techniques are reasonable, a change in one or more of the inputs could result in an 
increase or decrease in  the fair value for  example, of  certain assets  and certain  liabilities and  could have an impact on both  our consolidated 
balance sheets and consolidated statements of income.  

Business combinations  

In accordance with ASC 805 “Business Combinations,” we are required to allocate the purchase price of acquired companies to the tangible and 
intangible assets acquired and liabilities assumed, based on their estimated fair values. In allocating the purchase price of acquired companies to 
the  tangible  and  intangible  assets  acquired  and  liabilities  assumed,  we  developed  the  required  assumptions  underlying  the  valuation  work. 
Critical estimates in valuing certain of the intangible assets include but are not limited to future expected cash flows from customer relationships 
and distribution agreements, and discount rates. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but 
which are  inherently  uncertain and unpredictable. Assumptions may  be incomplete or inaccurate,  and unanticipated events and circumstances 
may occur. Management estimated the fair values with the assistance of a third-party valuation firm in connection with our acquisition of the 
remaining 75% equity interest in Caesarstone USA, our acquisition of the business of our former Western Canada distributor and our acquisition 
of the business of our former Singapore distributor. See Note 1 to our financial statements included elsewhere in this annual report for further 
information regarding the purchase price allocation for these acquisitions.  

Accounting for contingencies  

We are subject to contingencies, including legal proceedings and claims arising out of our business that cover a wide range of matters, including, 
in particular product liability. We are required to provide accruals for direct costs associated with the estimated resolution of such contingencies 
at the earliest date at which it is deemed probable that a liability has been incurred and the amount of such liability can be reasonably estimated. 
Future results of operations for any particular future period could be materially affected by changes in our assumptions or strategies related to 
these contingencies or changes out of our control.  

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Income taxes  

We  account  for  income  taxes  in  accordance  with  ASC  740,  “Income  Taxes”  (formerly  FIN48),  which  requires  that  deferred  tax  assets  and 
liabilities be recognized using enacted tax rates for the effect of temporary differences between the financial reporting and tax basis of recorded 
assets and liabilities. ASC 740 also requires that deferred tax assets be reduced by a valuation allowance if it is more likely than not that some 
portion or all of the deferred tax asset will not be realized. We have recorded a valuation allowance to reduce our subsidiaries’ deferred tax assets 
to  the  amount  that  we  believe  is  more  likely  than  not  to  be  realized.  Our  assumptions  regarding  future  realization  may  change  due  to  future 
operating performance and other factors.  

ASC 740 clarifies the accounting for uncertainty in income taxes. The guidance requires that companies recognize in their consolidated financial 
statements the impact of a tax position if that position is not more likely than not of being sustained on audit based on the technical merits of the 
position. ASC 740 also provides guidance on de-recognition, classification, interest and penalties, accounting in interim periods and disclosure. 
We accrue interest and penalties related to unrecognized tax benefits in our tax expenses.  

We establish reserves for tax-related uncertainties based on estimates of whether, and the extent to which, additional taxes will be due. These 
reserves  are  established  when  we  believe  that  certain  positions  might  be  challenged  despite  our  belief  that  our  tax  return  positions  are  in 
accordance with applicable tax laws. As part of the determination of our tax liability, management exercises considerable judgment in evaluating 
tax positions taken by us in determining the income tax provision and establishes reserves for tax contingencies in accordance with ASC 740 
guidelines. We adjust these reserves in light of changing facts and circumstances, such as the closing of a tax audit, new tax legislation, or the 
change of an estimate based on new information. To the extent that the final tax outcome of these matters is different from the amounts recorded, 
such differences will affect the provision for income taxes in the period in which such determination is made. The provision for income taxes 
includes the effect of reserve provisions and changes to reserves that are considered appropriate, as well as the related net interest and penalties.  

We  file  income  tax  returns  in  Australia,  Canada,  Israel,  Singapore  and  the  United  States.  The  Israeli  tax  authorities  audited  our  income  tax 
returns for fiscal years 2007, 2008 and 2009. We may therefore only be subject to examination by the Israel tax authorities for income tax returns 
filed for fiscal year 2010 and any subsequent years. Management’s judgment is required in determining our provision for income taxes in each of 
the  jurisdictions  in  which  we  operate.  The  provision  for  income  tax  is  calculated  based  on  our  assumptions  as  to  our  entitlement  to  various 
benefits under the applicable tax laws in the jurisdictions in which we operate. The entitlement to such benefits depends upon our compliance 
with the terms and conditions set out in these laws. Although we believe that our estimates are reasonable and that we have considered future 
taxable income and ongoing prudent and feasible tax strategies in estimating our tax outcome, there is no assurance that the final tax outcome 
will not be different than those which are reflected in our historical income tax provisions and accruals. Such differences could have a material 
effect on our income tax provision, net income and cash balances in the period in which such determination is made.  

Share-based compensation  

We  apply  ASC  718  “Compensation  –  Stock  Based  Compensation”  (ASC  718),  which  requires  the  measurement  and  recognition  of 
compensation  expense  based  on  estimated  fair  values  for  all  share-based  payment  awards  made  to  our  employees,  including  employee  stock 
options which we started to grant following the IPO. Stock-based compensation expense associated with employee stock options in 2012 was 
$3.7 million.  

Under ASC 718, we estimate the value of employee stock options as of date of grant using a Black & Scholes-based option valuation model. The 
determination of fair value of stock option awards on the date of grant is affected by several factors including our stock price, our stock price 
volatility, the risk-free interest rate, expected dividends and employee stock option exercise behaviors. If such factors change and we employ 
different assumptions for future grants, our compensation expense may differ significantly from the amounts that we have recorded in the past. 
In addition, our compensation expense is affected by our estimate of the number of awards that will ultimately vest.  

In  addition,  we  have  made  share-based  awards  in  the  past  that  are  considered  liability  awards  and  have  required  the  measurement  and 
recognition of compensation expense based on estimates of fair values in accordance with ASC 718 (formerly: SFAS No. 123 (revised 2004), 
“Share-Based Payment”). We determined the fair value of each award at the end of each fiscal quarter and recognized any change in value in our 
income statement. The determination of the fair value of these awards requires the use of subjective assumptions.  

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In  January  2009,  we  granted  our  current  Chief  Executive  Officer  (the  “CEO”)  the  right  to  a  bonus  payment  based  on  the  increase  in  our 
company’s  value  pursuant  to  which  the  CEO  is  entitled  to  receive  in  cash  the  difference  between  $4.60  per  share,  subject  to  adjustment  for 
dividend distributions before payment of the bonus,  and the value of 685,000 of our outstanding  shares with  such  bonus right vesting over a 
three-year period in increments of 1/12 on a quarterly basis. However, upon the occurrence of an “exercise event,” the entire award, or any part 
thereof that was not previously exercised, fully vests immediately and the CEO is required to exercise his right to receive the cash value of the 
award. There were four defined “exercise events” under the award, including an IPO. The value of the rights upon an exercise event depends on 
the value ascribed to us in such transaction. If the right to the bonus was exercised upon an IPO, the bonus was to be calculated based on the 
difference  between  $4.60  per  share,  subject  to  adjustment  for  dividend  distributions  declared  before  the  offering,  and  the  IPO  price.  In  the 
absence of an exercise event, the terms of the rights themselves state that our value is to be based on a 6.5 multiple of our EBITDA (defined as 
operating  income  plus  depreciation  and  amortization)  less  net  debt  (the  “SBC  EBITDA”)  over  four  consecutive  quarters,  two  preceding  the 
exercise notice and two following it, minus net debt as of the end of the last quarter.  

In September 2010, our CEO notified us of his decision to exercise his right to receive an award bonus with respect to 335,000 vested shares 
calculated  based  on  our  SBC  EBITDA.  The  award  bonus  amount  relating  to  the  335,000  shares  exercised  was  calculated  based  on  our  SBC 
EBITDA for 2010 and totaled $2.8 million, which we paid in June 2011. In October 2011, our CEO notified us of his decision to exercise his 
right to receive an award bonus with respect to a further 175,000 vested shares. The calculation of the award bonus amount was based on SBC 
EBITDA for 2011. The award bonus was paid on April 1, 2012 and totaled $1.5 million.  

In order to determine the fair value of the unexercised award at December 31, 2011, we determined that the probability of an IPO remained at 
85% and estimated our enterprise value using multiplies of EBITDA and an IPO discount based on discussions regarding market conditions that 
we had with our underwriters. The fair value of the award upon a non-exercise event (e.g., remaining private) was determined using the SBC 
EBITDA  multiple  set  forth  in  the  award  agreement.  Based  on  these  considerations,  we  determined  that  the  fair  value  of  the  award  for  the 
unexercised 175,000 shares was $1.9 million and, when added to the amount accrued for the 175,000 exercised shares, the total accrual was $3.7 
million  at  December  31,  2011.  Based  on  the  IPO  price  of  $11.00,  we  made  a  payment  of  $1.5  million  to  our  CEO  in  connection  with  the 
automatic exercise of the award in April 1, 2012.  

As all shares had been exercised, we ceased recognizing expenses in connection with the award that was classified as a liability following our 
IPO in March 2012.  

B. 

Liquidity and Capital Resources 

Our primary capital requirements have been to fund production capacity expansions, as well as investments in and acquisitions of third-party 
distributors, such as our acquisition of the business of our former Australian distributor and our investment in and acquisition of Caesarstone 
USA, formerly known as U.S. Quartz Products, Inc. Our other capital requirements have been to fund our working capital needs, operating costs, 
meet required debt payments and to pay dividends on our capital stock.  

Capital  resources  have  primarily  consisted  of  cash  flows  from  operations,  borrowings  under  our  credit  facilities,  shareholder  loans,  equity 
investments by Tene, and cash, cash equivalents and short term bank deposits on hand. Our working capital requirements are affected by several 
factors, including demand for our products, raw material costs and shipping costs.  

Our  inventory  strategy  is  to  maintain  sufficient  inventory  levels  to  meet  anticipated  customer  demand  for  our  products.  Our  inventory  is 
significantly impacted by sales in Australia, our largest market, due to the 60 days required to ship our products to this location. In addition, our 
establishment of direct distribution channels has and will impact our inventory. In September 2010, we signed an agreement to establish a joint 
venture, Caesarstone Canada Inc., with our third-party distributor in Eastern Canada, Ciot. In May 2011, we executed an agreement to purchase 
the remaining 75% equity interest in Caesarstone USA. Our inventory level increased by $3.0 million due to the purchase of Ciot’s inventory by 
Caesarstone Canada Inc. with proceeds from shareholder loans. Our inventory level increased by $12.7 million as a result of our purchase of 
Caesarstone USA’s inventory and Caesarstone Canada Inc.’s purchase of the inventory of our former third-party distributor in Western Canada. 
This increase in inventory, due to the establishment of direct distribution operations in these markets, will continue in the future due to the need 
to maintain available inventory for our direct distribution activities in those markets and the time required to ship between Israel and the United 
States or Canada by sea. We continue to focus on meeting market demand for our products while improving our inventory efficiency over the 
long term by implementing procedures to improve our production planning process.  

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We minimize working capital requirements through our distribution network that allows sales and marketing activities to be provided by third-
party distributors. We believe that, based on our current business plan, our cash, cash equivalents and short term bank deposits on hand, cash 
from  operations  and  borrowings  available  to  us  under  our  revolving  credit  and  short-term  facilities,  we  will  be  able  to  meet  our  capital 
expenditure and working capital requirements, and liquidity needs for at least the next twelve months. We may require additional capital to meet 
our longer term liquidity and future growth requirements. Continued instability in the capital markets could adversely affect our ability to obtain 
additional capital to grow our business and would affect the cost and terms of such capital.  

Cash flows  

The following table presents the major components of net cash flows used in and provided by operating, investing and financing activities for the 
periods presented:  

Net cash provided by operating activities 
Net cash used in investing activities 
Net cash (used in) financing activities 

Cash provided by operating activities  

2010 

As of December 31, 
2011 
(in thousands of U.S. dollars) 

2012 

  $ 

46,649     $ 
(5,920 )     
(20,969 )     

28,224     $ 
(27,367 )     
(31,833 )     

35,270   
(58,180 ) 
42,480   

Operating activities consist primarily of net income adjusted for certain non-cash items. Adjustments to net income for non-cash items include 
depreciation  and  amortization,  share-based  compensation  and  deferred  taxes.  In  addition,  operating  cash  flows  are  impacted  by  changes  in 
operating  assets  and  liabilities,  principally  inventories,  accounts  receivable,  prepaid  expenses  and  other  assets,  accounts  payable  and  accrued 
expenses.  

Cash provided by operating activities decreased by $18.4 million from 2010 to 2011 and increased by $7.0 million from 2011 to 2012. In 2010, 
we generated $46.6 million in cash from operations, or 60% greater than net income, primarily as a result of $10.0 million in depreciation and 
amortization  and  an  increase  in  accrued  expenses.  Despite  net  income  for  2011  remaining  flat  relative  to  2010,  cash  provided  by  operating 
activities decreased by $18.4 million in 2011 compared to 2010.  

This decrease was mainly the result of an increase of $10.5 million in trade and other account receivables in 2011 compared to an increase of 
$1.5  million  in  trade  and  other  account  receivables  in  2010  and  a  decrease  of  $4.5  million  in  accrued  expenses  and  other  liabilities  in  2011 
compared  to  an  increase  of  $16.6  million  in  accrued  expenses  and  other  liabilities  in  2010,  primarily  associated  with  management  fees  and 
dividends declared to related parties that were both accrued at December 31, 2010 and paid during 2011. The increase in trade and other account 
receivables during 2011 resulted from increased revenues in the fourth quarter of this period compared to the fourth quarter of 2010. Inventory 
decreased  by  $4.1  million  in  2011  compared  to  an  increase  of  $4.8  million  in  2010,  which  partially  offset  the  decrease  in  cash  provided  by 
operating  activities  in  2011.  Depreciation  and  amortization  expenses  increased  by  $4.6  million,  or  45.7%,  from  2010  to  2011  due  to  our 
increased  amortization  expenses  related  to  the  intangible  assets  acquired  in  connection  with  the  acquisitions  of  our  U.S.  and  Singapore 
distributors,  our  establishment  of  a  joint  venture  in  Eastern  Canada  and  the  acquisition  of  the  business  of  our  former  Western  Canadian 
distributor. Cash provided by operating activities grew by $7.0 million in 2012 compared to 2011 as a result of a $11.1 million increase in net 
income and a $5.2 million increase in trade payables compared to a decrease of $0.9 million in trade payables in 2011. In addition, this included 
$3.7  million  of  non-cash  share-based  compensation  expense  in  2012  associated  with  employee  stock  options.  This  was  partially  offset  by  an 
increase of $3.8 million in inventory, primarily in the United States and Canada, compared to an inventory reduction of $4.1 million in 2011, and 
a larger decrease in accrued expenses from a $4.5 million decrease in 2011 to a $9.9 million decrease in 2012.  

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Cash used in investing activities  

In 2010, 2011 and 2012, our capital expenditures totaled $5.5 million, $8.8 million and $13.5 million, respectively. Capital expenditures from 
2010  to  2012  related  primarily  to  maintenance  capital  expenditures  and  did  not  include  the  addition  of  any  new  production  lines,  which  are 
currently planned for 2013 and 2014. Growth in capital expenditures over this period was primarily related to our increased sales growth and our 
expansion of our direct distribution markets. Net cash used in investing activities for the years ended December 31, 2010, 2011 and 2012 were 
$5.9 million, $27.4 million and $58.2 million, respectively. In 2011, our cash used in investing activities was $(27.4) million including cash for 
acquisitions  totaling  $18.7  million  consisting  of  $16.2  million  invested  in  connection  with  the  Caesarstone  USA  acquisition,  $1.9  million 
invested in connection with the acquisition of the business of Whitewood, our former distributor in Western Canada, and $0.6 million related to 
the  acquisition  of  our  Singapore  distributor.  In  2012,  our  cash  used  in  investing  activities  was  $(58.2)  million,  consisting  primarily  of  $43.7 
million of cash converted to bank deposits and $13.5 million of capital expenditures.  

The  majority  of  our  investment  activities  have  historically  been  related  to  the  purchase  of  manufacturing  equipment  and  components  for  our 
production lines, as well as acquisitions of businesses, including our former Australian distributor and our Caesarstone USA acquisition. In order 
to  support  our  overall  business  expansion,  we  will  continue  to  invest  in  manufacturing  equipment  and  components  for  our  production  lines. 
Moreover, we may spend additional amounts of cash on acquisitions from time to time, if and when such opportunities arise.  

On  October  15,  2010,  we  closed  an  agreement  to  establish  a  joint  venture,  Caesarstone  Canada  Inc.,  with  our  former  distributor  in  Eastern 
Canada. In connection with the formation of the joint venture, we granted Ciot a put option and Ciot granted us a call option for its interest, each 
exercisable any time between July 1, 2012 and July  1, 2023. Exercise of the put option requires six months  prior notice. Exercise of the call 
option  does  not  require  prior  notice.  The  purchase  price  following  such  an  exercise  is  to  be  determined  in  accordance  with  the  call  and  put 
formulas, which are based on multiples that are subject to change based on the number of slabs sold and adjustments related to changes in price 
per slab for Caesarstone Canada Inc. The put option may only be exercised for at least $5 million plus an additional amount equal to interest at a 
yearly rate of 3.75%. The exercise of the put or call option would result in an increase in our ownership interest from 55% to 100%.  

Cash used in financing activities  

Beginning in the second half of 2009 through April 2010, as a result of an improvement in our financial results and cash provided by operating 
activities, we repaid all of our local revolving credit line balances and repaid $4.6 million in loans prior to maturity. This, along with scheduled 
loan  repayments,  reduced  our  debt  balance  from  $64.9  million  in  2008  to  $23.6  million  in  2011,  during  which  period  we  funded  several 
acquisitions  with  cash  on  hand  and  limited  short-term  borrowings  that  were  repaid  during  the  year,  including  our  acquisition  of  Caesarstone 
USA. At the end of 2010, we used our revolving credit line to pay an $8.4 million dividend to our shareholders. During 2011, we repaid $7.4 
million of the revolving credit line. Net cash used in financing activities for the years ended December 31, 2010 and 2011 was $21.0 million and 
$31.8 million, respectively, which included loan repayments, net of $7.0 million and $27.2 million in 2010 and 2011, respectively, and dividend 
payments  of  $14.0  million  in  2010  and  $6.9  million  in  2011.  Net  cash  provided  by  financing  activities  for  2012  was  $42.5  million,  which 
included $76.8 million of net IPO proceeds and $10.9 million of proceeds from the Bar-Lev manufacturing facility sale-leaseback arrangement, 
offset  by  a  $27.2  million  dividend  payout  to  our  pre-IPO  shareholders,  $11.4  million  of  net  loan  repayments  and  $6.2  million  of  contingent 
consideration related to our  acquisition  of Caesarstone USA. Our debt  balance, including payments under the Bar-Lev manufacturing facility 
sale-leaseback arrangement, as of December 31, 2012 was $22.9 million.  

Credit facilities  

Our long term debt is comprised largely of long-term secured loans from Israeli banks. The loans provide for terms of between five to six years 
and are denominated in various currencies. The remaining terms on our existing debt range between approximately five to six months. As of 
December  31,  2012,  we  had  no  long-term  debt  from  these  banks,  net  of  the  current  portion.  On  January  17,  2011,  a  loan  in  the  amount  of 
CAD$4.0 million ($4.1 million) was made to Caesarstone Canada Inc. by its shareholders, Ciot and ourselves, on a pro rata basis. The loan bears 
an interest rate until repayment at a per annum rate equal to the Bank of Canada’s prime business rate plus 0.25%, with the interest accrued on 
the loan paid on a quarterly basis. Originally, the loan was due two years following the date of its granting. In 2012, the due date was extended to 
four years following the date of its grant. The loan balance as of December 31, 2012 was $1.8 million.  

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As of December 31, 2012, we had short-term and revolving credit lines with total availability of $26.0 million, consisting of $15.1 million from 
Israeli banks and $10.9 million from Canadian banks. The revolving credit lines from Israeli banks will expire on March 31, 2013, and we do not 
intend to renew these lines of credit. As of December 31, 2012, we had short-term borrowings of $5.2 million under the Canadian facility only. 
In addition, we had current maturities on long-term borrowings of $5.5 million.  

Of  our  long-term  debt  and  short-term  loans  (including  current  maturities  of  long-term  debt)  as  of  December  31,  2012,  $2.8  million  was 
denominated in Australian dollars with interest rates of between LIBOR plus 1.1% to LIBOR plus 1.25%, $2.4 million was denominated in U.S. 
dollars with an interest rate of LIBOR plus 0.75% to LIBOR plus 1.4% and $0.2 million was denominated in Canadian dollars with an interest 
rate of LIBOR plus 1.1%. Our revolving and short-term credit lines are primarily denominated in NIS, with the majority bearing annual interest 
at prime less 0.25%.  

The loans and credit lines are secured with general floating and fixed charges on our assets. The agreements governing the loans and credit lines 
contain a number of covenants, including the following:  

• 

• 

• 

a commitment not to repay loans to our shareholders; 

limitations on mergers, acquisitions and dispositions not in the ordinary course of business; and 

restrictions on changes in control or ownership and dividends. 

In addition, we are required to satisfy the following financial covenants:  

• 

• 

• 

a  maximum  ratio  of  total  financial  indebtedness  to  EBITDA  (defined  in  the  governing  agreements  as  operating  income  plus 
depreciation and amortization); 

a  minimum  ratio  of  EBITDA  (defined  in  the  governing  agreements  as  operating  income  plus  depreciation  and  amortization)  to  debt 
service (defined as the aggregate amount of principal and interest for long-term and short-term loans); and 

a  minimum  ratio  of  tangible  shareholders’  equity  (defined  as  outstanding  share  capital,  undistributed  surpluses  and  subordinated 
shareholders’ loans less any deferred charges, amounts owed to the company by related parties and, in the case of one loan agreement, 
intangible assets) to total assets. 

Furthermore, we are not permitted to incur a net loss for five consecutive quarters or two consecutive calendar years.  

As of December 31, 2012, we were in compliance with all of the foregoing covenants.  

Capital expenditures  

Our capital expenditures have included the expansion of our manufacturing capacity and capabilities, and investment and improvements in our 
information  technology  systems.  In  2010,  2011  and  2012,  our  capital  expenditures  were  $5.5  million,  $8.8  million  and  $13.5  million, 
respectively. We anticipate that our next major capital expenditures will be in 2013 and 2014 related to our expansion of our existing production 
capacity  through  the  construction  of  a  fifth  production  line  at  our  Bar-Lev  manufacturing  facility  in  Israel  and  the  construction  of  a  new 
production facility with capacity for two production lines in the United States. Our investments related to these production capacity increases in 
Israel and the United States are estimated to be approximately $18.5 million and $75.0 million, respectively, with $45.0 million of the total U.S. 
investment being invested through the end of 2014. The timing of the second U.S. production line’s construction is subject to the growth of our 
business and is expected to require an investment of $30.0 million. We also expect to incur an additional $1.4 million of capital expenditures 
over the next 18 months in connection with implementing a new global enterprise resource planning system.  

Land purchase agreement and leaseback  

Pursuant to a land purchase agreement entered into on March 31, 2011, which became effective upon our IPO, Kibbutz Sdot-Yam acquired from 
us, our rights in the lands and facilities of the Bar-Lev Industrial Park in consideration for NIS 43.7 million (approximately $10.9 million). The 
carrying  value  of  the  Bar-Lev  Grounds  at  the  time  of  closing  this  transaction  was  NIS  39.0  million  (approximately  $9.9  million).  The  land 
purchase agreement was executed simultaneously with the execution of a land use agreement.  

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Pursuant  to  the  land  use  agreement,  Kibbutz  Sdot-Yam  permits  us  to  use  the  Bar-Lev  Grounds  for  a  period  of  ten  years  commencing  on 
September 2012, that will be automatically renewed, unless we give two years’ prior notice, for a ten-year term in consideration for an annual 
fee of NIS 4,146,000 (approximately $1.1 million) to be linked to increases in the Israeli consumer price index. The fee is subject to adjustment 
following  January  1,  2021  and  every  three  years  thereafter  at  the  option  of  Kibbutz  Sdot-Yam  if  Kibbutz  Sdot-Yam  chooses  to  obtain  an 
appraisal  that  supports  such  an  increase.  The  appraiser  would  be  mutually  agreed  upon  or,  in  the  absence  of  agreement,  will  be  chosen  by 
Kibbutz Sdot-Yam from a list of assessors recommended at that time by Bank Leumi.  

Our equipment that resides within the premises is considered integral equipment (as defined in ASC 360-20-15-4) due to the significant costs 
involved in relocating such equipment. Since we did not sell this equipment to Kibbutz Sdot-Yam as part of the transaction, the transaction is 
considered a partial sale and leaseback of real estate. As a result, the transaction does not qualify for “sale lease-back” accounting as defined 
under the relevant provisions of ASC 360-20, and we recorded the entire amount to be received as consideration as a liability while the land and 
building remained on our balance sheet until the end of the lease term under the provisions of ASC 840-40. As the amount to be paid under the 
sale-leaseback  agreement accreted using our  incremental  borrowing rate  would not cover the anticipated depreciated  cost  of the  building and 
land at the end of the lease the entire amount paid will be accreted to the anticipated book value of the land and building at the end of the lease 
term using the effective interest method.  

C. 

Research and Development, Patents and Licenses 

Our research and development department is located in Israel and is comprised of 12 employees with extensive experience in engineered quartz 
surface manufacturing, polymer science, engineering, product design and engineered quartz surface applications. A small portion of our research 
and development efforts has benefited from grants from the Office of the Chief Scientist in the Israeli Ministry of Industry, Trade and Labor. In 
2012, research and development costs, net of participation by the OCS, accounted for approximately 0.7% of our total revenues.  

We recently began to pursue a strategy of seeking patent protection for some of our latest technologies. We have obtained a patent for certain of 
our technologies and have pending patent applications that were filed in various jurisdictions, including the United States, Europe, Australia and 
Israel,  which  relate  to  our  manufacturing  technology  and  certain  products.  No  patent  application  is  material  to  the  overall  conduct  of  our 
business.  

For  a  description  of  our  research  and  development  policies,  see  “ITEM  4:  Information  on  Caesarstone—Business  Overview—Research  and 
development.”  

D. 

Trend Information 

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events for the 
period from  January  1,  2012  to December 31,  2012 that are  reasonable  likely  to have  a  material  adverse  effect on  our net  revenues, income, 
profitability, liquidity or capital resources, or that caused the disclosed financial information to be not necessarily indicative of future operating 
results or financial condition.  

E. 

Off-Balance Sheet Arrangements 

We  do  not  currently  engage  in  off-balance  sheet  financing  arrangements.  In  addition,  we  do  not  have  any  interest  in  entities  referred  to  as 
variable interest entities, which includes special purposes entities and other structured finance entities.  

F. 

Contractual Obligations 

Our significant contractual obligations and commitments as of December 31, 2012 are summarized in the following table:  

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2013 

2014 

2015 

2016 

2017 

2018 and  
thereafter       Other 

Total  
(unaudited)   

Payments Due by Period 

Long-term debt and sale-leaseback 
Operating lease obligations 
Purchase obligations(1) 
Accrued severance pay, net(2) 
Uncertain tax positions(3) 
Other long-term liabilities(4) 
Total 

   $ 

6,655         
9,830         
10,388         
—        
—        
—        

2,865         
8,759         
—        
—        
—        
—        
   $  26,873       $  11,624       $ 

(in thousands of U.S. dollars) 
1,111         
5,803         
—        
—        
—        
—        

1,111         
6,448         
—        
—        
—        
—        
7,559       $ 

5,990         
56,078         
—        
—        
—        
—        
6,914       $  62,068       $ 

1,111         
7,662         
—        
—        
—        
—        
8,773       $ 

18,843   
—      $ 
94,580   
—        
10,388   
—        
563   
563         
1,084   
1,084         
7,974         
7,974   
9,621       $  133,432   

(1)  Consists of purchase obligations to suppliers. Does not include purchase obligations to Microgil, our former third-party quartz processor 
in Israel, based on a quartz processing agreement entered into between us and Kfar Giladi that was subsequently assigned to Microgil, 
an  entity  that  we  believe  is  controlled  by  Kfar  Giladi.  It  is  our  position  that  the  production  facility  established  by  Kfar  Giladi  and 
Microgil was not operational until approximately two years after the date required by the Processing Agreement, and as a result, we 
were unable to purchase minimum quantities set forth in the Processing Agreement. It is also our position, which is disputed by Kfar 
Giladi and Microgil, that the Processing Agreement was terminated by us following its breach by Kfar Giladi and Microgil. See “ITEM 
8: Financial Information—Consolidated Financial Statements and Other Financial Information—Legal proceedings.” 

(2)  Severance pay relates to accrued severance obligations to our Israeli employees as required under Israeli labor law. These obligations 
are payable only upon termination, retirement or death of the relevant employee and there is no obligation if the employee voluntarily 
resigns. See also Note 2 to our financial statements included elsewhere in this annual report for further information regarding accrued 
severance pay. 

(3)  Uncertain income tax positions under ASC 740 (formerly FIN 48) guidelines for accounting for uncertain tax positions are due upon 
settlement  and  we  are  unable  to  reasonably  estimate  the  ultimate  amounts  or  timing  of  settlement.  See  note  16  to  our  consolidated 
financial statements included elsewhere in this annual report for further information regarding our liability under ASC 740. 

(4)  Includes other long-term balance sheet liabilities. 

ITEM 6: Directors, Senior Management and Employees  

A. 

Directors and Senior Management 

Our directors and executive officers, their ages and positions as of February 28, 2013, are as follows:  

Name 

Officers 

Yosef Shiran 

Yair Averbuch 

David Cullen 

Sagi Cohen 

Giora Wegman 

Michal Baumwald Oron 

Age 

Position 

  50 

  52 

  53 

  44 

  61 

  39 

  Chief Executive Officer 

  Chief Financial Officer 

  Chief Executive Officer Caesarstone Australia 

  Chief Executive Officer Caesarstone USA 

  Deputy Chief Executive Officer 

  Vice President Business Development and General Counsel 

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Name 

Eli Feiglin 

Erez Schweppe 

Harel Boker 

Tzvika Rimon 

Dr. Ramon Albalak 

Lilach Gilboa 

Directors 

Maxim Ohana 

Yonathan Melamed(1) 

Moshe Ronen(2) 

Ariel Halperin 

Eitan Shachar 

Boaz Shani 

Shachar Degani 

Gal Cohen 

Irit Ben-Dov(1)(2) 

Ofer Borovsky(1)(2) 

Age 

Position 

  45 

  48 

  63 

  61 

  53 

  40 

  62 

  69 

  62 

  57 

  62 

  59 

  46 

  49 

  42 

  58 

  Vice President Marketing 

  Vice President Sales 

  Vice President of Operations 

  Israel Country Manager 

  Vice President Research and Development 

  Vice President Human Resources 

  Chairman 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

  Director 

(1)   Member of our audit committee. 

(2)   Member of our compensation committee. 

Executive Officers  

Yosef Shiran has served as our Chief Executive Officer since January 2009 and serves as the chairman of our subsidiaries in the United 
States, Canada, Singapore and Australia. Prior to joining us, in August 2008, Mr. Shiran established operations for a company wholly-owned by 
him in the textile industry. From January 2001 to August 2008, Mr. Shiran served as Chief Executive Officer and director of Tefron Ltd., an 
Israeli manufacturer of intimate apparel and activewear that was listed on the New York Stock Exchange and is currently listed on the Tel Aviv 
Stock Exchange. From 1995 to 2000, Mr. Shiran served as Chief Executive Officer of Technoplast Industries Ltd., an injection molding and 
plastic extrusion manufacturing company that was listed on the Tel Aviv Stock Exchange and the London Stock Exchange. Between 1989 and 
1995, Mr. Shiran held different managerial positions in the building and electric infrastructures industries. Between 2002 and 2006, Mr. Shiran 
served as the Chairman of the Board of Directors of Alba Health, LLC, a U.S. affiliate of Tefron Ltd. that developed and manufactured textile 
products for the healthcare industry. Between 2001 and 2008, Mr. Shiran served as Chairman and a director in other private companies. From 
June 2007 to December 2008, Mr. Shiran served as the chairman of the Textile Manufacturers Association of Israel. Mr. Shiran holds a B.Sc. 
degree in Industrial Engineering from Ben Gurion University, Israel and an M.B.A. from Bar Ilan University, Israel.  

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Yair Averbuch has served as our Chief Financial Officer since April 2010. Prior to joining us, from September 2005 to April 2010, 

Mr. Averbuch served as Chief Financial Officer and Chief Administrative Officer for the Israeli operations of Applied Materials, Inc., a 
semiconductor capital equipment company (NASDAQ: AMAT). From 1997 to 2005, Mr. Averbuch served as a business unit controller of 
various Applied Materials’ Product Business Groups. From 1995 to 1997, Mr. Averbuch served as Chief Financial Officer of Orbot Instruments 
Ltd., an Israeli provider of diagnostic and control tools to semiconductor manufacturers, acquired by Applied Materials in 1997. Mr. Averbuch 
holds a B.A., M.A. and MBA in Business Administration and Economics, each from Hebrew University, Jerusalem.  

David Cullen has served as our Chief Executive Officer for Caesarstone Australia since April 2010. Prior to joining us, from January 

2009 to March 2010, Mr. Cullen served as General Manager in Australia of Komatsu Ltd., a Japanese manufacturer of industrial and mining 
equipment. From January 2006 to November 2008, he served as Chief Executive Officer of Global Food Equipment Pty Ltd., an Australian 
importer and distributor of commercial food equipment. From 2004 to 2006, he served as Chief Executive Officer of White International Pty 
Ltd., an Australian supplier of industrial and residential pump products. From 2003 to 2004, Mr. Cullen served as Chief Executive Officer of 
Daisytek Australia Pty Ltd, a subsidiary of Daisytek International Corporation. From 1996 to 2002, he served as Chief Executive Officer of Tech 
Pacific Australia Pty Ltd., the largest distributor of IT equipment in the Asia-Pacific region. Mr. Cullen has held various other management 
positions in other companies since 1985. Mr. Cullen has a Bachelor of Commerce degree from the University of New South Wales.  

Sagi Cohen has served as Chief Executive Officer for Caesarstone USA since September 2011. From 2006 to 2010, Mr. Cohen served 

as Chief Operating Officer for Caesarstone USA. From November 2003 to August 2006, Mr. Cohen served as Chief Executive Officer of Yellow 
Convenience Stores Chain and from 2000 to 2003, he served as Vice President of Marketing and Sales of Paz Oil Company Ltd. From 2001 to 
2003, he served as Vice President of Sales and Marketing of Pazomat, a part of Paz Oil Group Ltd. From 1998 to 2001, Mr. Cohen served as 
National Sales and Distribution Director of Strauss Marketing Ltd., and from 1995 to 1998, he served as Sales and Distribution Manager of the 
private sector of Strauss Marketing Ltd. Mr. Cohen holds a B.A. in Business Administration and Political Science from Tel Aviv Open 
University and Executive Retail and Marketing Studies from Oxford Princeton College, United Kingdom.  

Giora Wegman has served as our Deputy Chief Executive Officer since August 2010. From June 2008 to July 2010, Mr. Wegman 

served as a member of our board of directors, and from June 2008 he has served as the Manager of Business of Kibbutz Sdot-Yam. From 1988 to 
July 2008, Mr. Wegman held various management positions in our Company. From 2000 to February 2006, he served as Co-CEO, and from 
February 2006 to July 2008, he served as our Deputy CEO. Mr. Wegman holds a B.A. in Mechanical Engineering from Rupin College, Israel.  

Michal Baumwald Oron has served as our General Counsel since September 2009 and since January 2013, also as our Vice President 

Business Development. Prior to joining us, from August 2004 to June 2009, Ms. Baumwald Oron served as Secretary and General Counsel of 
Tefron Ltd., an Israeli manufacturer of intimate apparel and activewear that was listed on the New York Stock Exchange and is currently listed 
on the Tel Aviv Stock Exchange, and from May 2003 to August 2004, Ms. Baumwald Oron served as the Legal Counsel of Tefron. From 2001 
to May 2003, Ms. Baumwald Oron managed a private legal practice, and from October 1998 to December 2000, she practiced law at a private 
commercial law firm in Tel-Aviv, Israel. From 1995 to October 1998, Ms. Baumwald Oron served as legal counsel in the Israel Defense Forces. 
Ms. Baumwald Oron holds an LL.B. from Tel-Aviv University, Israel and an LL.M. from Bar-Ilan University, Israel, and was admitted to the 
Israeli Bar in 1996.  

Eli Feiglin has served as our Vice President Marketing since December 2009. Prior to joining us, Mr. Feiglin served as Vice President 

Marketing of Jafora-Tabori Ltd., a manufacturer and marketer of soft drinks, from 2005 to December 2009. From 2004 to 2005, Mr. Feiglin 
served as Chief Executive Officer of Comutech Ltd., a distributor of Siemens AG mobile handsets in Israel. From 1999 to 2004, Mr. Feiglin 
served as Marketing Manager of Pelephone Ltd., a cellular communications provider in Israel, and from 1996 to 1999, Mr. Feiglin served as 
Category Manager of Osem (Nestle Israel), a food manufacturer and distributor. From 1992 to 1996, Mr. Feiglin served as Project Manager of 
POC Strategic Consulting Ltd., a strategy and marketing consulting company. Mr. Feiglin holds a B.A. in Management and Economics and an 
M.B.A., each from Tel-Aviv University, Israel.  

Erez Schweppe has served as our Vice President Sales since August 2007. Prior to joining us, from 1997 to July 2007, Mr. Schweppe 

served as Vice President Marketing and Sales at Phoenicia America-Israel, an Israeli glass manufacturer, and from 1996 to 1997, Mr. Schweppe 
served as Budget, Pricing and Control Manager at Finish-Office Furniture. Mr. Schweppe holds a B.A. in Economics and Political Science and 
an M.B.A., each from Hebrew University, Jerusalem.  

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Harel Boker has served as our Vice President of Operations since February 2012. From April 2005 to March 2011, Mr. Boker served as 

Vice President Supply Chain of Unilever Israel, and from April 1996 to March 2005, he served as Vice President of Operations of Unilever 
Israel. From October 1993 to March 1996, Mr. Boker served as Chief Executive Officer of Etz Hazait, a private Israeli manufacturer of oil 
products. From 1975 to 1993, Mr. Boker served in several managerial positions in the American Israeli Paper Mill Group. Mr. Boker holds a 
B.Sc. in Industrial and Management Engineering from Ben-Gurion University, Israel.  

Tzvika Rimon has served as our Israel Country Manager since 1998. Prior to joining us, from 1983 to July 1998, Mr. Rimon served as 

Marketing and Sales Manager at Carmel Carpets Ltd., a carpet manufacturing company. From 1979 to 1983, Mr. Rimon served as Sales 
Manager at ELISRA LTD, an Israeli electronic company.  

Dr. Ramon Albalak has served as our Vice President Research and Development since June 2010 and joined us in November 2007 as 

our Research and Development Manager. Prior to joining us, from 2003 to October 2007, Dr. Albalak served as Research and Development 
Manager at ADT—Advanced Dicing Technologies Ltd., a manufacturer of dicing saws and laser scribing systems. From 2001 to 2003, 
Dr. Albalak served as Research and Development Manager at Kulicke and Soffa, a manufacturer of semiconductor assembly equipment. 
Dr. Albalak holds a B.Sc. and a D.Sc. in Chemical Engineering, both from the Israeli Institute of Technology in Haifa, and a Post-Doctorate in 
Materials Science and Engineering from the Massachusetts Institute of Technology.  

Lilach Gilboa has served as our Vice President Human Resources and member of our management since August 2007. From 2002 

through July 2007, Ms. Gilboa served as our Manager of Human Resources. Prior to joining us, from 1998 to 2000, Ms. Gilboa served as 
Recruitment Manager in the operations department of ECI Telecom Ltd., an Israeli manufacturer of network infrastructure equipment, and from 
2000 to 2002, Ms. Gilboa served as Manager of Human Resources in the IT department at the same company. Ms. Gilboa holds a B.A. in 
Behavior Science and Human Resources from The College of Management Academic Studies, Israel and an M.A. in Organizational Sociology 
from Tel-Aviv University, Israel .  

Directors  

Maxim Ohana has served as the Chairman of our Board of Directors since December 2010. From April 2007 until January 2013, 
Mr. Ohana served as Chairman of the financial committee of Kibbutz Sdot-Yam. From 2000 to 2008, Mr. Ohana served as Chief Executive 
Officer of Sdot-Yam Marble Floors Company (1995) Ltd. From 1997 to 2000, Mr. Ohana served as Chief Executive Officer of Hagor Industries 
Ltd. From 1993 to 1997, Mr. Ohana served as Chief Executive Officer of Cement Products Caesarea Ltd. From 1990 to 1993, Mr. Ohana served 
as Chief Executive Officer of Kibbutz Sdot-Yam’s business. Mr. Ohana holds a diploma in general studies from the Kibbutzim Seminar, Israel.  

Yonathan Melamed has served as a director since August 2008. Mr. Melamed has served as Chairman of Rahan Meristem 1998 Ltd. 

since 2004; Miluot Ltd., The Gulf Settlements (1993) Buying Organization Ltd. and Golan Plastic Ltd. since 2006; Polyon Barkai (1993) 
Industries Ltd. since 2009; and Bio-Bee Sde Eliyahu Ltd. since 2010. Mr. Melamed has also served as a director of Assive Ltd. since 2006 and 
Sde Eliyahu Spices, Nahsholim Vacations at Dor Beach, Agriculture Nahsholim Agricultural Cooperative Society Ltd. and Tefen Plastic 
Products Manufacturing & Marketing 1990 Ltd. since 2010. From 2004 to 2011, Mr. Melamed served as Chairman of the Kibbutz Industry 
Association and also as Chairman of Plastive Packaging Products Ltd. (Yakum). From 2006 to 2011, Mr. Melamed served as director of Toam 
Import and Expot Ltd., and from 2006 to 2010, as Chairman of Arkval Filtration Systems. Mr. Melamed also served as Chairman of Gvat 
Agriculture and Business Cooperative Society Ltd. from 2006 to 2008, Chairman of Bashan Radiators Ltd. from 2000 to 2008 and Chairman of 
Mapal Plastic Products (Mavo Hama) from 2000 to 2007. Mr. Melamed holds a Practical Engineering degree in Electronic Engineering from the 
Israeli Institute of Technology in Haifa.  

Moshe Ronen has served as a director since February 2004. From February 1992 to March 1999, Mr. Ronen served as Chief Executive 

Officer of Golden Channels Ltd. From September 2000 to October 2005, Mr. Ronen served as Chief Executive Officer of Golden Pages Ltd. 
Since June 2004, Mr. Ronen has served as a director of Knafaim Holding Limited, an Israel-based tourism and air aviation services company, 
traded on the Tel Aviv Stock Exchange. Since January 2013, Mr. Ronen has served as a member of the board of governors and management 
committee of The Wingate Institute, an Israeli national center for physical education and sport. Mr. Ronen holds a B.Sc. in Mathematics, 
Statistics and Complementary Studies from the Hebrew University, Israel.  

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Ariel Halperin has served as a director since December 2006. Mr. Halperin has served as a senior managing partner in Tene Investment 

Funds Ltd. since 2004 and a founding partner in Tenram Investments Ltd. since 2000. From 1992 to 2000, Mr. Halperin led the Kibbutzim 
Creditors Agreement serving as trustee for the Israeli government, Israeli banks and the Kibbutzim. Mr. Halperin currently serves as a director of 
Tene Growth Capital (Management) Ltd., Tene Investment Management F.E Ltd., Tenram Investments (2001) Ltd., Tenram Ltd., Tenram 
Enterprise and Consulting Ltd., Tenram Funds Management Ltd., Netafim Ltd., Ricor Cryogenic & Vacuum Systems Limited Partnership, 
Hanita Coatings RCA, Gav Yam Hill Ltd., Magash Top Investments 2001 Ltd., Gaviah Top Investments (2002) Ltd., Dan Tan Geshem Holdings 
Ltd., G.T.M Investments In Mishmarot Ltd., Naaman Properties Ltd., T.S.I Investments Ltd., D.A.R.E Sdot Shemesh Ltd., D.A.R.E Financing 
(2010) Ltd. and Tene Investments Management in Kibbutz Industry Ltd. Mr. Halperin holds a B.A. in Mathematics and Economics and Ph.D. in 
Economics from The Hebrew University of Jerusalem in Israel and a Post-Doctorate in Economics from the Massachusetts Institute of 
Technology in Cambridge, Massachusetts. Mr. Halperin was appointed as a director by Tene pursuant to a 2006 investment agreement among 
Kibbutz Sdot-Yam and entities affiliated with it, Tene and us.  

Eitan Shachar has served as a director since July 2010. Mr. Shachar also serves as the Chief Executive Officer of Sdot-Yam Business, 
Maintenance and Management Agricultural Cooperative Society Ltd. and as a director of a few companies owned by Kibbutz Sdot-Yam. From 
1999 to February 2009, Mr. Shachar served as the manager of our samples factory where we process our marketing sample slabs. Prior to joining 
us, from 1997 to 1999, Mr. Shachar managed an agricultural project in India and in 1996, he was engaged in the sale of and instruction on the 
use of agricultural equipment. In 1992, Mr. Shachar served as the manager of a project in China for the growth of cotton with an advanced 
technology. From 1974 to 1996, he was employed by Kibbutz Sdot-Yam in its field-crops area, twelve years of which he served as the 
professional and administrative manager of the field-crops area. Mr. Shachar currently serves as a director of Kef-Yam, at Kibbutz Sdot-Yam. 
Mr. Shachar holds a B.Sc. in Mechanical Engineering from Rupin College, Israel.  

Boaz Shani has served as a director since November 2011. Since 1995, Mr. Shani has served as the Managing Director of Neser for 
Settlement (1996) Ltd., a private company owned by over 250 kibbutzim. From 1988 to 1990, Mr. Shani served as a member of Kibbutz Sdot-
Yam’s secretariat. From 1981 to 1984 and 1984 to 1988, Mr. Shani served as the administrator of Kibbutz Sdot-Yam’s communications branch. 
Mr. Shani currently serves as a director of Kef-Yam at Kibbutz Sdot-Yam and is a member of Kibbutz Sdot-Yam’s outside workers committee.  

Shachar Degani has served as our director since November 2011. From July 2009 to November 2012, Mr. Degani served as 
community manager of Kibbutz Tel-Yosef. From January 2008 to 2009, Mr. Degani served as the manager of our factory equipment project. 
From January 2006 to December 2007, he served as Kibbutz Sdot-Yam’s community manager, and from January 2000 to December 2005, he 
served as manager of a business unit of Sdot-Yam Business Ltd. called Caesar Art & Sdot Yam. Mr. Degani holds an Executive B.A. in 
Business Administration from Rupin College, Israel.  

Gal Cohen has served as our director since February 2012. Since June 2009, Mr. Cohen has served as the manager of international 

activity of Sol Energy Hellas, a Greek company specializing in energy saving solutions. From 2005 to 2008, Mr. Cohen served as vice president 
of export activity at Chromagen Ltd., an Israeli solar solutions producer. From 1998 to 2004, he served as Chief Executive Officer of Kef-Yam 
at Kibbutz Sdot-Yam, and from 1994 to 1998, he served as Kef Yam’s vice president of marketing. Mr. Cohen holds a B.A. in Business 
Administration from the College of Management Academic Studies, Israel and an M.A. in Business Administration from Derbi University, 
Israel.  

Irit Ben-Dov has served as our director since March 2012 and serves as an external director under the Companies Law. Since January 

2012, Ms. Ben-Dov has served as the Chief Financial Officer of Plassim Group, an Israeli manufacturer of plastic pipes and fittings. From 
January 2011 to December 2011, Ms. Ben-Dov served as the Chief Financial Officer of Dynasec Ltd., a risk management and regulatory 
compliance software start-up company. From November 2003 to June 2010, Ms. Ben-Dov served as Chief Financial Officer of Maytronics Ltd., 
an Israeli public company. From 2001 to 2003, Ms. Ben-Dov served as an accountant at Ernst & Young, Israel, and from 1996 to 2001, she 
served as a cost accountant in Kibbutz Yizrael. Ms. Ben-Dov currently serves as an external director and chairperson of the audit committee of 
Poliram Ltd., an Israeli company and as an external director of Miluot Development Company of Haifa Gulf Farmsteads Ltd., an Israeli 
company. Ms. Ben-Dov holds a B.A. in Statistics from Haifa University, Israel and an M.B.A. from Derbi University, Israel. Ms. Ben-Dov is an 
Israeli Certified Public Accountant.  

Ofer Borovsky has served as our director since March 2012 and serves as an external director under the Companies Law. Since May 

2005, Mr. Borovsky has served as the Joint Chief Financial Officer of Plasson Industries Ltd., an Israeli public company traded on the Tel Aviv 
Stock Exchange and Plasson Ltd., a private Israeli company. From 2004 to 2007, Mr. Borovsky served as a marketing consultant to R.M.C. Ltd., 
a fish food producer and marketing company. From 2004 to 2009, Mr. Borovsky served as a member of the Financial Committee of Granot Ltd., 
an Israeli cooperative association. From 2005 to 2008, he served as the chairman of the Investment Committee at Yaniv Pension Fund. From 
2000 to 2004, Mr. Borovsky served as treasurer of Plasson Industries Ltd., Plasson Ltd. and Kibbutz Maagan Michael and its corporations. From 
1990 to 2000, Mr. Borovsky served as marketing manager for the Kibbutz Maagan Michael fish industry and Mag Noy Ltd., an ornamental fish 
export company, and from 1985 to 1990, he served as treasurer of Plasson Industries Ltd. and Kibbutz Michael and its corporations. 
Mr. Borovsky currently serves as an external director of Gan Shmuel Foods Ltd., an Israeli public company traded on the Tel Aviv Stock 
Exchange and as a director of Plasson Industries Ltd. and Plasson Ltd. Mr. Borovsky holds a B.A. in Business Administration and Economics 
from Rupin College, Israel, an M.B.A. from Manchester University, United Kingdom and D.B.A. from the Business School Lausanne, 
Switzerland.  

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B. 

Compensation of Officers and Directors 

We  are  not  required  to  disclose  individual  compensation  information  regarding  our  executive  officers  under  Israeli  law.  The  aggregate 
compensation  paid  by  us  and  our  subsidiaries  to  our  current  executive  officers,  including  stock  based  compensation,  for  the  year  ended 
December  31,  2012,  was  $10.9  million.  This  amount  includes  $0.4  million  set  aside  or  accrued  to  provide  pension,  severance,  retirement  or 
similar benefits or expenses, but does not include business travel, relocation, professional and business association dues and expenses reimbursed 
to office holders, and other benefits commonly reimbursed or paid by companies in Israel.  

Pursuant to a management services agreement with a company wholly-owned by our Chief Executive Officer, Yosef Shiran, in consideration for 
services provided, we pay Mr. Shiran a monthly fee of NIS 122,340 ($32,773) indexed to the November 2008 Israeli consumer price index plus 
VAT,  as  well  as provide  benefits  customary  for  senior  executives in  Israel,  including  a  car  allowance. Mr.  Shiran  is also entitled  to a  yearly 
bonus equal to 2.5% of our net income in excess of NIS 20.0 million ($5.4 million) without any guaranteed minimum. Mr. Shiran is entitled to 
three months’ notice prior to termination  of his employment  and to a further six-month  period  during  which he is entitled to all of his  rights 
under the management services agreement, except in the case of a termination for cause, and is required to continue to provide services to us for 
three months of the nine-month notice period. Mr. Shiran was entitled to receive a cash payment based on the increase in value of 685,000 of our 
shares granted to him in January 2009 vesting in 12 equal installments over a three-year period. Prior to our IPO, our value was deemed to be 
based on a multiple of our SBC EBITDA (defined as operating income plus amortization and depreciation). Following the closing of our IPO, 
our  value  was  determined  by  reference  to  our  share  price.  In  September  2010,  Mr.  Shiran  gave  notice  of  exercise  of  his  right  to  receive  the 
payment with respect to 335,000 shares calculated in accordance with the SBC EBITDA formula based on our EBITDA for the 2010 fiscal year 
following the approval of our financial statement for fiscal year 2010. The amount of this payment totaled $2.8 million, which we paid in June 
2011. In October 2011, Mr. Shiran notified us of his decision to exercise his right to receive an award bonus with respect to a further 175,000 
vested shares. The calculation of the award bonus amount was based on SBC EBITDA for 2011, totaled $1.5 million and was paid on April 1, 
2012. The IPO was an automatic exercise event for the remaining 175,000 shares based on the IPO price and had a total value of $1.5 million, 
which was also paid on April 1, 2012.  

We pay each of our directors, other than the chairman of our board, our external directors and our independent directors, a monthly cash retainer 
of $1,750. We also reimburse them for expenses arising from their board membership. Our external directors and our independent directors each 
receive an annual cash retainer in an amount equal to an amount permitted under the Israeli regulations with respect to annual compensation of 
external directors.  

Employment and consulting agreements with executive officers  

We have entered into written employment or service agreements with each of our executive officers and with our Chairman.  

Employment agreements  

We  have  entered  into  written  employment  or  services  agreements  with  each  of  our  office  holders  who  are  not  directors,  with  some  of  our 
directors  and  with  our  Chairman.  These  agreements  each  contain  provisions  regarding  non-competition,  confidentiality  of  information  and 
assignment of inventions. The non-competition provision generally applies for a period of six months following termination of employment. The 
enforceability of covenants not to compete in Israel and the United States is subject to limitations. In addition, we are required to provide notice 
of  between  two  and  six  months  prior  to  terminating  the  employment  of  certain  of  our  senior  executive  officers  other  than  in  the  case  of  a 
termination for cause.  

Indemnification agreements  

Our  articles  of  association  permit  us  to  exculpate,  indemnify  and  insure  our  office  holders  to  the  fullest  extent  permitted  by  law,  subject  to 
limited exceptions. We have entered into agreements with each of our current office holders exculpating them from a breach of their duty of care 
to us to the fullest extent permitted by law, subject to limited exceptions, and undertaking to indemnify them to the fullest extent permitted by 
law, including with respect to liabilities resulting from our IPO to the extent that these liabilities are not covered by insurance. See “ITEM 6: 
Directors, Senior Management and Employees—Board Practices—Exculpation, insurance and indemnification of office holders.”  

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Directors’ service contracts  

There are no arrangements or understandings between us and any of our subsidiaries, on the one hand, and any of our directors, on the other 
hand, providing for benefits upon termination of their employment or service as directors of our company or any of our subsidiaries.  

Equity incentive plan  

We adopted the 2011 Incentive Compensation Plan (the “2011 plan”) in July 2011. We only grant options or other equity incentive awards under 
the 2011 plan. In 2012, we granted to certain of our key employees and our executive officers, options to purchase 1,545,200 of our ordinary 
shares at a weighted average exercise price of $11.13 per share. The 2011 plan is intended to further our success by increasing the ownership 
interest of certain of our and our subsidiaries’ employees, directors and consultants and to enhance our and our subsidiaries’ ability to attract and 
retain employees, directors and consultants.  

The number of ordinary shares that we may issue under the 2011 plan is 2,375,000 ordinary shares. The number of shares subject to the 2011 
plan is also subject to adjustment if particular capital changes affect our share capital. Ordinary shares subject to outstanding awards under the 
2011 plan that are subsequently forfeited or terminated for any other reason before being exercised will again be available for grant under the 
2011 plan.  

A share option is the right to purchase a specified number of ordinary shares in the future at a specified exercise price and subject to the other 
terms and conditions specified in the option award agreement and the 2011 plan. The exercise price of each option granted under the 2011 plan 
will be determined by our compensation committee. The exercise price of any share options granted under the 2011 plan may be paid in cash, 
ordinary  shares  already  owned  by  the  option  holder  or  any  other  method  that  may  be  approved  by  our  compensation  committee,  such  as  a 
cashless broker-assisted exercise that complies with law.  

Our compensation committee may also grant, or recommend that our board of directors grant, other forms of equity incentive awards under the 
2011 plan, such as share appreciation rights, restricted stock units, dividend equivalents and other forms of equity-based compensation.  

Israeli participants in the 2011 plan may be granted options subject to Section 102 of the Israeli Income Tax Ordinance. Section 102 of the Israeli 
Income Tax Ordinance, allows employees, directors  and  officers, who are not controlling shareholders and are considered Israeli residents  to 
receive  favorable  tax  treatment  for  compensation  in  the  form  of  shares  or  options.  Our  non-employees  service  providers  and  controlling 
shareholders may only be granted options under another section of the Tax Ordinance, which does not provide for similar tax benefits. Section 
102 includes two alternatives for tax treatment involving the issuance of options or shares to a trustee for the benefit of the grantees and also 
includes an additional alternative for the issuance of options or shares directly to the grantee. The most favorable tax treatment for the grantees is 
under  Section 102(b)(2)  of  the Tax  Ordinance,  the  issuance  to  a  trustee  under  the  “capital  gain  track.”  However,  under  this  track we  are  not 
allowed to deduct an expense with respect to the issuance of the options or shares. Any stock options granted under the 2011 plan to participants 
in the United States will be either “incentive stock options,” which may be eligible for special tax treatment under the Internal Revenue Code of 
1986, or options other than incentive stock options (referred to as “nonqualified stock options”), as determined by our compensation committee 
and stated in the option agreement.  

Our compensation committee administers the 2011 plan. Our board of directors may, subject to any legal limitations, exercise any powers or 
duties of the compensation committee concerning the 2011 plan. The compensation committee selects which of our and our subsidiaries’ and 
affiliates’  eligible  employees,  directors  and/or  consultants  shall  receive  options  or  other  awards  under  the  2011  plan  and  determines,  or 
recommends  to  our  board  of  directors,  the  number  of  ordinary  shares  covered  by  those  options  or  other  awards,  the  terms  under  which  such 
options or other awards may be exercised (however, options generally may not be exercised later than 10 years from the grant date of an option) 
or may be settled or paid, and the other terms and conditions of such options and other awards under the 2011 plan. Holders of options and other 
equity incentive awards may not transfer those awards, unless they die or the compensation committee determines otherwise.  

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If we undergo a change of control, as defined in the 2011 plan, subject to any contrary law or rule, or the terms of any award agreement in effect 
before  the  change  of  control,  (a)  the  compensation  committee  may,  in  its  discretion,  accelerate  the  vesting,  exercisability  and  payment,  as 
applicable, of outstanding options and other awards; and (b) the compensation committee, in its discretion, may adjust outstanding awards by 
substituting ordinary shares or other securities of any successor or another party to the change of control transaction, or cash out outstanding 
options and other awards, in any such case, generally based on the consideration received by our shareholders in the transaction.  

Subject to particular limitations specified in the 2011 plan and under applicable law, our board of directors may amend or terminate the 2011 
plan,  and  the  compensation  committee  may  amend  awards  outstanding  under  the  2011  plan.  The  2011  plan  will  continue  in  effect  until  all 
ordinary shares available under the 2011 plan are delivered and all restrictions on those shares have lapsed, unless the 2011 plan is terminated 
earlier by our board of directors. No awards may be granted under the 2011 plan on or after the tenth anniversary of the date of adoption of the 
plan.  

Grant of stock options to chief executive officer  

In March 2012, we granted to Yosef Shiran, our Chief Executive Officer, options to purchase ordinary shares equal to 2% of the number of our 
shares immediately outstanding following the pricing of our IPO in consideration for serving as a director and chairman of the board of directors 
of our subsidiaries in the United States, Canada, Singapore and Australia. The exercise price of the options was equal to $11.00, the IPO price 
per share. Additional options, totaling 19,980 shares, were issued after the exercise of the IPO’s over-allotment option by the underwriters, with 
an exercise price of $11.00.  The  exercise price of the options will be adjusted to  reflect  the impact of any  dividend  distributions  prior to  the 
exercise  of  the  option  and  also  to  reflect  the  impact  of  any  stock  dividend  and  other  rights  that  may  be  granted  to  all  of  our  shareholders, 
including rights to purchase our securities.  

The options vest in 12 equal installments beginning on March 31 2012, and subsequently, at the end of each quarter for 11 quarters, provided the 
services agreement between us and our CEO is in effect. All unvested options will vest automatically upon a change of control (as defined in the 
award agreement), the sale of all or substantially all of our assets, or in the event that Kibbutz Sdot-Yam’s and Tene’s combined holdings in us 
decrease below 50% of our outstanding shares. Any additional benefits granted under options awarded to our other employees will apply to our 
CEO’s options as well.  

Any option which is not exercised by our CEO before the lapse of 36 months following the termination of the services agreement between us 
and our CEO, or within seven years from the date of our IPO, will expire.  

C. 

Board Practices 

Corporate governance practices  

We are a “controlled company” under the Nasdaq Global Select Market corporate governance rules. A “controlled company” is a company of 
which more than 50% of the voting power for the election of directors is held by an individual, group or another company. We are a controlled 
company on the basis of Kibbutz Sdot-Yam’s ownership in the company and may be considered a controlled company in the event that Kibbutz 
Sdot-Yam’s  ownership  decreases  below  50%  based  on  the  voting  agreement  between  Kibbutz  Sdot-Yam  and  Tene,  which  results  in  those 
shareholders together beneficially owning, 77.4% of our outstanding shares as of February 28, 2013. Pursuant to the voting agreement, Kibbutz 
Sdot-Yam and Tene will vote together for six of the 10 members of our board of directors with Kibbutz Sdot-Yam nominating the six nominees, 
and for so long as Tene holds more than 8.25% of our outstanding share capital, for a seventh nominee selected by Tene. Kibbutz Sdot-Yam and 
Tene have also agreed pursuant to the voting agreement to vote for certain director compensation resolutions and for external and independent 
directors proposed by Kibbutz Sdot-Yam subject to their qualification as such under applicable laws and regulations. The voting agreement will 
terminate if Tene’s holdings in our company decrease below 8.25%.  

Pursuant  to  the  “controlled  company”  exemption,  we  are  not  required  to  comply  with  the  requirements  that:  (1)  a  majority  of  our  board  of 
directors  consist  of  independent  directors  and  (2)  we  have  a  compensation  committee  and  a  nominating  committee  composed  entirely  of 
independent  directors  with  a  written  charter  addressing  each  committee’s  purpose  and  responsibilities.  In  the  event  that  we  cease  to  be  a 
controlled  company,  we  will be  required  to  comply  with  these  provisions  within  the  transition  periods specified  in  the Nasdaq  Global  Select 
Market corporate governance rules, unless we elect to avail ourselves of the exemption from Nasdaq Global Select Market corporate governance 
rules afforded to foreign private issuers, as discussed below.  

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The “controlled company” exemption does not modify the independence requirements for our audit committee. Accordingly, we have an audit 
committee comprised of at least three members all of whom meet the Nasdaq Global Select Market independence requirements and at least two 
of whom qualify as external directors under the Companies Law. See “—Audit committee.” In addition, while we are not required to make a 
formal  determination  regarding  the  independence  of  our  directors  who  are  not  members  of  our  audit  committee  under  Nasdaq  Global  Select 
Market corporate governance rules, none of our executive officers or other employees are members of our board of directors.  

In addition to the controlled company exemption, as a foreign private issuer, we are permitted to follow Israeli corporate governance practices 
instead of Nasdaq Global Select Market corporate governance rules, provided that we disclose which requirements we are not following and the 
equivalent Israeli requirement. We rely on this “foreign private issuer exemption” with respect to the following items:  

•  As  permitted  under  the  Companies  Law,  pursuant  to  our  articles  of  association,  the  quorum  required  for  an  ordinary  meeting  of 
shareholders  consists  of  at  least  two  shareholders  present  in  person,  by  proxy  or  by  other  voting  instrument  in  accordance  with  the 
Companies Law, who hold at least 25% of the voting power of our shares instead of 33 1/3% of the issued share capital required under 
the Nasdaq Global Select Market requirements. At an adjourned meeting, any number of shareholders constitutes a quorum. 

•  We approve the adoption of, and material changes to, equity incentive plans in accordance with the Companies Law, which does not 

impose a requirement of shareholder approval for such actions. 

Otherwise, subject to using the controlled company exemption described above, we comply with the Nasdaq Global Select Market’s corporate 
governance rules generally applicable to U.S. domestic companies listed on Nasdaq. We may in the future decide to use the foreign private issuer 
exemption  with  respect  to  some  or  all  of  the  other  Nasdaq  Global  Select  Market  corporate  governance  rules.  We  also  comply  with  Israeli 
corporate governance requirements under the Companies Law applicable to public companies.  

Board of directors and officers  

Our  board  of  directors  consists  of  10  directors,  including  Ms.  Ben-Dov  and  Mr.  Borovsky,  who  serve  as  our  external  directors  and  whose 
appointment fulfills the requirements of the Companies Law for the company to have two external directors (see “—External directors”). These 
two directors, as well as Yonathan Melamed and Moshe Ronen also qualify as independent directors under the corporate governance standards 
of the Nasdaq Stock Market and the independence requirements of Rule 10A-3 of the Exchange Act.  

Under our articles of association, the number of directors on our board of directors will be no less than seven and no more than 11 and must 
include at least two external directors. The minimum and maximum number of directors may be changed, at any time and from time to time, by a 
simple majority vote of our shareholders at a shareholders’ meeting. Kibbutz Sdot-Yam has the right to nominate an additional member to our 
board of directors. Once Kibbutz Sdot-Yam proposes such member, and he or she is elected at a general meeting of our shareholders, our board 
of directors will consist of 11 members.  

Each director holds office until the annual general meeting of our shareholders in the subsequent year unless the tenure of such director expires 
earlier pursuant to the Companies Law or unless he or she is removed from office as described below, except (1) our external directors have a 
term of office of three years under Israeli law (see “—External directors—Election and dismissal of external directors”) and (2) our board of 
directors was entitled pursuant to our articles of association to designate two of our independent directors in office at the time of our IPO (in 
addition to our external directors) to have an initial term of three years in office. Our board has designated Yonathan Melamed and Moshe Ronen 
to have an initial term of three years in office starting on November 20, 2011.  

The directors who are serving in office shall be entitled to act even if a vacancy occurs on the board of directors. However, should the number of 
directors,  at  the  time  in  question,  becomes  less  than  the  minimum  set  forth  in  our  articles  of  association,  the  remaining  director(s)  shall  be 
entitled to act for the purpose of filling the vacancies which shall have occurred on the board of directors or of convening a general meeting, but 
not for any other purpose.  

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Any director who retires from his or her office shall be qualified to be re-elected subject to any limitation affecting such director’s appointment 
as  a  director  under  the  Companies  Law.  See  “—External  directors”  for  a  description  of  the  provisions  relating  to  the  reelection  of  external 
directors.  

A general meeting of our shareholders may remove a director from office prior to the expiry of his or her term in office (“Removed Director”) by 
a  simple  majority  vote  (except  for  External  Directors,  who  may be  dismissed only  as set  forth  under  the  Companies Law),  provided  that  the 
Removed Director is given a reasonable opportunity to state his or her case before the general meeting. If a director is removed from office as set 
forth  above,  the  general  meeting  shall  be  entitled,  in  the  same  session,  to  elect  another  director  in  his  or  her  stead  in  accordance  with  the 
maximum number of directors permitted as stated above. Should it fail to do so, the board of directors shall be entitled to do so. Any director 
who is appointed in this manner shall serve in office for the period remaining of the term in office of the director who was removed and shall be 
qualified to be re-elected.  

Any amendment of our articles of association regarding the election of directors, as described above, shall require a simple majority vote. See 
“—External directors” for a description of the procedure for the election of external directors.  

In  addition,  under  the  Companies  Law,  our  board  of  directors  must  determine  the  minimum  number  of  directors  who  are  required  to  have 
financial and accounting expertise. Under applicable regulations, a director with financial and accounting expertise is a director who, by reason 
of his or her education, professional experience and skill, has a high level of proficiency in and understanding of business accounting matters and 
financial  statements.  See  “—External  directors—Qualifications  of  external  directors.”  He  or  she  must  be  able  to  thoroughly  comprehend  the 
financial statements  of  the  company  and  initiate  debate  regarding  the  manner in  which financial  information  is  presented.  In  determining  the 
number of directors required to have such expertise, the board of directors must consider, among other things, the type and size of the company 
and  the  scope  and complexity of its operations. Our board of directors has determined that  we require at least one director with the requisite 
financial and accounting expertise and that Yonathan Melamed has such expertise.  

There are no family relationships among any of our office holders (including directors).  

Alternate directors  

Our articles of association provide, as allowed by the Companies Law, that any director may, by written notice to us, appoint another person who 
is qualified to serve as a director to serve as an alternate director. The appointment of an alternate director shall be subject to the consent of the 
board of directors. The alternate director will be regarded as a director. Under the Companies Law, a person who is not qualified to be appointed 
as a director, a person who is already serving as a director or a person who is already serving as an alternate director for another director, may 
not be appointed as an alternate director. Nevertheless, a director who is already serving as a director may be appointed as an alternate director 
for a member of a committee of the board of directors so long as he or she is not already serving as a member of such committee, and if the 
alternate director is to replace an external director, he or she is required to be an external director and to have either “financial and accounting 
expertise” or “professional expertise,” depending on the qualifications of the external director he or she is replacing. The term of appointment of 
an alternate director may be for one meeting of the board of directors or until notice is given of the cancellation of the appointment. A person 
who does not  have the requisite “financial and accounting  experience”  or the  “professional expertise,” depending on the qualifications of  the 
external director he or she is replacing, may not be appointed as an alternate director for an external director.  

External directors  

Qualifications of external directors  

Under the Companies Law, companies organized under the laws of the State of Israel that are “public companies,” including companies with 
shares listed on the Nasdaq Global Select Market, are required to appoint at least two external directors who meet the qualification requirements 
in  the  Companies  Law.  Appointment  of  external  directors  must  be  made  by  a  general  meeting  of  our  shareholders.  We  held  a  shareholders 
meeting on June 19, 2012, which approved the appointment of two external directors: Irit Ben-Dov and Ofer Borovsky.  

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A person may not serve as an external director if the person is a relative of a controlling shareholder or if on the date of the person’s appointment 
or within the preceding two years the person or his or her relatives, partners, employers or anyone to whom that person is subordinate, whether 
directly or indirectly, or entities under the person’s control have or had any affiliation with any of (each an “Affiliated Party”): (1) us; (2) any 
person or entity controlling us on the date of such appointment; (3) any relative of a controlling shareholder; or (4) any entity controlled, on the 
date of such appointment or within the preceding two years, by us or by our controlling shareholder. If there is no controlling shareholder or any 
shareholder holding 25% or more of voting rights in the company, a person may not serve as an external director if the person has any affiliation 
to the chairman of the board of directors, the general manager (chief executive officer), any shareholder holding 5% or more of the company’s 
shares or voting rights or the senior financial officer as of the date of the person’s appointment.  

The term affiliation includes:  

• 

• 

• 

• 

an employment relationship; 

a business or professional relationship maintained on a regular basis; 

control; and 

service as an office holder, excluding service as a director in a private company prior to the first offering of its shares to the public if 
such director was appointed as a director of the private company in order to serve as an external director following the initial public 
offering. 

The term “relative” is defined as a spouse, sibling, parent, grandparent, descendant, spouse’s descendant, sibling and parent and the spouse of 
each of the foregoing.  

The term “office holder” is defined as a general manager, chief business manager, deputy general manager, vice general manager, or any other 
person assuming the responsibilities of any of the foregoing positions, without regard to such person’s title, and a director or manager directly 
subordinate to the general manager.  

A  person  may  not  serve  as  an  external  director  if  that  person  or  that  person’s  relative,  partner,  employer,  a  person  to  whom  such  person  is 
subordinate (directly or indirectly) or any entity under the person’s control has a business or professional relationship with any entity that has an 
affiliation with any Affiliated Party, even if such relationship is intermittent (excluding insignificant relationships). Additionally, any person who 
has received compensation intermittently (excluding insignificant relationships) other than compensation permitted under the Companies Law 
may not continue to serve as an external director.  

No person can serve as an external director if the person’s position or other affairs create, or may create, a conflict of interest with the person’s 
responsibilities as a director or may otherwise interfere with the person’s ability to serve as a director or if such a person is an employee of the 
Israeli Securities Authority or of an Israeli stock exchange. If at the time an external director is appointed all current members of the board of 
directors, who are not controlling shareholders or relatives of controlling shareholders, are of the same gender, then the external director to be 
appointed must be of the other gender. In addition, a person who is a director of a company may not be elected as an external director of another 
company if, at that time, a director of the other company is acting as an external director of the first company.  

The Companies Law provides that an external director must meet certain professional qualifications or have financial and accounting expertise, 
and that at least one external director must have financial and accounting expertise. However, if at least one of our other directors (1) meets the 
independence requirements of the Exchange Act, (2) meets the standards of the Nasdaq Stock Market for membership on the audit committee 
and (3) has financial and accounting expertise as defined in the Companies Law and applicable regulations, then neither of our external directors 
is required to possess financial and accounting expertise as long as both possess other requisite professional qualifications. The determination of 
whether  a  director  possesses  financial  and  accounting  expertise  is  made  by  the  board  of  directors.  A  director  with  financial  and  accounting 
expertise  is  a  director  who  by  virtue  of  his  or  her  education,  professional  experience  and  skill,  has  a  high  level  of  proficiency  in  and 
understanding of business accounting matters and financial statements so that he or she is able to fully understand our financial statements and 
initiate debate regarding the manner in which the financial information is presented.  

The regulations promulgated under the Companies Law define an external director with requisite professional qualifications as a director who 
satisfies one of the following requirements: (1) the director holds an academic degree in either economics, business administration, accounting, 
law  or  public  administration,  (2)  the  director  either  holds  an  academic  degree  in  any  other  field  or  has  completed  another  form  of  higher 
education in the company’s primary field of business or in an area which is relevant to his or her office as an external director in the company or 
(3) the director has at least five years of experience serving in any one of the following, or at least five years of cumulative experience serving in 
two  or  more of the  following  capacities:  (a)  a senior  business  management  position  in a  company with  a substantial scope  of  business,  (b) a 
senior position in the company’s primary field of business or (c) a senior position in public administration.  

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Until the lapse of a two-year period from the date that an external director has ceased to act as an external director (1) neither a company, nor its 
controlling shareholders, including any corporations controlled by a controlling shareholder, may grant such former external director or his or 
her spouse or children any benefits (directly or indirectly), (2) such persons may not be engaged to serve as an office holder at the company or 
any  corporation  controlled  by  a  controlling  shareholder  and  (3)  such  persons  also  may  not  be  employed  or  receive  professional  services  for 
payment  from  a  controlling  shareholder,  (directly  or  indirectly),  including  through  a  corporation  controlled  by  a  controlling  shareholder. 
Additionally, until the lapse of a one-year period from the date that an external director has ceased to act as an external director, any relative of 
the former external director who is not his or her spouse or children is subject to the abovementioned prohibitions.  

Election and dismissal of external directors  

Under Israeli law, external directors are elected by a majority vote at a shareholders’ meeting, provided that either:  

• 

• 

the majority of the shares that are voted at the meeting in favor of the election of the external director, excluding abstentions, include at 
least a majority of the votes of shareholders who are not controlling shareholders and do not have a personal interest in the appointment 
(excluding a personal interest that did not result from the shareholder’s relationship with the controlling shareholder); or 

the  total  number  of  shares  held  by  non-controlling  shareholders  or  any  one  on  their  behalf  that  are  voted  against  the  election  of  the 
external director does not exceed two percent of the aggregate voting rights in the company. 

Under  Israeli law,  the initial term of an external  director  of an Israeli public  company  is  three  years.  The  external director  may  be  reelected, 
subject  to  certain  circumstances  and  conditions,  to  two  additional  terms  of  three  years,  and  thereafter,  subject  to  conditions  set  out  in  the 
regulations  promulgated  under  the  Companies  Law,  to  further  three  year  terms.  An  external  director  may  be  removed  by  the  same  special 
majority of the shareholders required for his or her election, if he or she ceases to meet the statutory qualifications for appointment or if he or she 
violates his or her fiduciary duty to the company. An external director may also be removed by order of an Israeli court if the court finds that the 
external director is permanently unable to exercise his or her office, has ceased to meet the statutory qualifications for his or her appointment, 
has  violated  his  or  her  fiduciary  duty  to  the  company,  or  has  been  convicted  by  a  court  outside  Israel  of  certain  offenses  detailed  in  the 
Companies Law.  

If  the  vacancy  of  an  external  directorship  causes  a  company  to  have  fewer  than  two  external  directors,  the  company’s  board  of  directors  is 
required under the Companies Law to call a special general meeting of the company’s shareholders as soon as possible to appoint such number 
of new external directors so that the company thereafter has two external directors.  

Additional provisions  

Under the Companies Law, each committee authorized to exercise any of the powers of the board of directors is required to include at least one 
external director and its audit and compensation committees are required to include all of the external directors.  

An  external  director  is  entitled  to  compensation  and  reimbursement  of  expenses  in  accordance  with  regulations  promulgated  under  the 
Companies Law and is prohibited from receiving any other compensation, directly or indirectly, in connection with serving as a director except 
for certain exculpation, indemnification and insurance provided by the company, as specifically allowed by the Companies Law.  

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Audit committee  

Companies law requirements  

Under  the  Companies  Law,  the  board  of  directors  of  any  public  company  must  also  appoint  an  audit  committee  comprised  of  at  least  three 
directors, including all of the external directors. The audit committee may not include:  

• 

• 

• 

• 

the chairman of the board of directors; 

a controlling shareholder or a relative of a controlling shareholder (as defined below); 

any director employed by, or providing services on an ongoing basis to, a controlling shareholder of the company or an entity controlled 
by a controlling shareholder of the company or any director who derives most of his or her income from the controlling shareholder; 
and 

any director employed by the company or who provides services to the company on a regular basis (other than as a member of the board 
of directors). 

According  to  the  Companies  Law,  the  majority  of  the  members  of  the  audit  committee,  as  well  as  the  majority  of  members  present  at  audit 
committee meetings, will be required to be “independent” (as defined below) and the chairman of the audit committee will be required to be an 
external director. Any persons disqualified from serving as a member of the audit committee may not be present at the audit committee meetings, 
unless the chairman of the audit committee has determined that such person is required to be present at the meeting or if such person qualifies 
under one of the exemptions of the Companies Law.  

The term “independent director” is defined under the Companies Law as an external director or a director who meets the following conditions 
and who is appointed or classified as such according to the Companies Law: (1) the conditions for his or her appointment as an external director 
(as described above) are satisfied and the audit committee approves the director having met such conditions and (2) he or she has not served as a 
director  of  the  company  for  over  nine  consecutive  years  with  any  interruption  of  up  to  two  years  of  his  or  her  service  not  being  deemed  a 
disruption to the continuity of his or her service.  

Listing requirements  

Under the Nasdaq Market Rules, we are required to maintain an audit committee consisting of at least three independent directors, all of whom 
are financially literate and one of whom has accounting or related financial management expertise.  

Our  audit  committee  consists  of  Yonathan  Melamed,  Irit  Ben  Dov  and  Ofer  Borovsky.  Irit  Ben-Dov  serves  as  the  Chairman  of  the  audit 
committee. All members of our audit committee meet the requirements for financial literacy under the applicable rules and regulations of the 
SEC and the  Nasdaq Market Rules. Our  board  of  directors  has  determined that  Yonathan Melamed is an  audit  committee financial expert  as 
defined by the SEC rules and has the requisite financial experience as defined by the Nasdaq Market Rules.  

Each of the members of the audit committee is “independent” as such term is defined in Rule 10A-3(b)(1) under the Exchange Act, which is 
different from the general test for independence of board and committee members.  

Approval of transactions with related parties  

The approval of the audit committee is required to effect specified actions and transactions with office holders and controlling shareholders and 
their  relatives,  or  in  which  they  have  a  personal  interest.  See  “—Fiduciary  duties  and  approval  of  specified  related  party  transactions  under 
Israeli law.” The term “controlling shareholder” means a shareholder with the ability to direct the activities of the company, other than by virtue 
of being an office holder. A shareholder is presumed to have “control” of the company and thus to be a controlling shareholder of the company if 
the shareholder holds 50% or more of the “means of control” of the company. “Means of control” is defined as (1) the right to vote at a general 
meeting  of  a  company  or  a  corresponding  body  of  another  corporation;  or  (2)  the  right  to  appoint  directors  of  the  corporation  or  its  general 
manager. For the purpose of approving transactions with controlling shareholders, the term also includes any shareholder that holds 25% or more 
of the voting rights of the company if the company has no shareholder that owns more than 50% of its voting rights. For purposes of determining 
the holding percentage stated above, two or more shareholders who have a personal interest in a transaction that is brought for the company’s 
approval are deemed as joint holders. The audit committee may not approve an action or a transaction with a controlling shareholder or with an 
office holder unless at the time of approval the audit committee meets the composition requirements under the Companies Law.  

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Audit committee role  

Our board of directors has adopted an audit committee charter setting forth the responsibilities of the audit committee consistent with the rules of 
the SEC and the Nasdaq Market Rules, which include, among other responsibilities:  

• 

• 

• 

• 

retaining and terminating our independent auditors, subject to board of directors and shareholder ratification; 

pre-approval of audit and non-audit services to be provided by the independent auditors; 

reviewing  with  management  and  our  independent  director  our  quarterly  and  annual  financial  reports  prior  to  their  submission  to  the 
SEC; and 

approval  of  certain  transactions  with  office  holders  and  controlling  shareholders,  as  described  above,  and  other  related-party 
transactions. 

Additionally, under the Companies Law, the role of the audit committee includes the identification of irregularities in our business management, 
among other things, by consulting with the internal auditor or our independent auditors and suggesting an appropriate course of action to the 
board of directors. In addition, the audit committee or the board of directors, as set forth in the articles of association of the company, is required 
to approve the yearly or periodic work plan proposed by the internal auditor. The audit committee is required to assess the company’s internal 
audit system and the performance of its internal auditor. The Companies Law also requires that the audit committee assess the scope of the work 
and  compensation  of  the  company’s  external  auditor.  In  addition,  the  audit  committee  is  required  to  determine  whether  certain  related  party 
actions and transactions are “material” or “extraordinary” for the purpose of the requisite approval procedures under the Companies Law. The 
audit  committee  charter  states  that  in  fulfilling  its  role  the  committee  is  entitled  to  demand  from  us  any  document,  file,  report  or  any  other 
information that is required for the fulfillment of its roles and duties and to interview any of our employees or any employees of our subsidiaries 
in order to receive more details about his or her line of work or other issues that are connected to the roles and duties of the audit committee.  

Compensation committee  

We have a compensation committee consisting of three of our directors, Ofer Borovsky, Irit Ben-Dov and Moshe Ronen. Ofer Borovsky serves 
as  the  Chairman  of  the  compensation  committee.  Our  board  of  directors  has  adopted  a  compensation  committee  charter  setting  forth  the 
responsibilities of the committee which include, among other responsibilities:  

• 

• 

• 

• 

reviewing and recommending overall compensation policies with respect to our Chief Executive Officer and other office holders; 

reviewing and approving corporate goals and objectives relevant to the compensation of our Chief Executive Officer and other office 
holders including evaluating their performance in light of such goals and objectives and determining their compensation based on such 
evaluation; 

reviewing and approving the granting of options and other incentive awards; and 

reviewing, evaluating and making recommendations regarding the compensation and benefits for our non-employee directors. 

Pursuant to a recently enacted amendment to the Companies Law (the “Compensation Amendment”), which became effective on December 12, 
2012, public companies are required to appoint a compensation committee that meets certain independence criteria as described below, which 
replaces  the  audit  committee  with  respect  to  the  approval  of  certain  matters.  Pursuant  to  the  Compensation  Amendment,  our  compensation 
committee is required to adopt a compensation policy by September 11, 2013 and will be required to approve our compensation policies at least 
once every three years. The compensation policy must be based on those considerations, must include those provisions and needs to reference 
those  matters  as  are  detailed  in  the  Companies  Law.  The  compensation  policy  must  be  approved  by  the  company’s  board  of  directors,  after 
considering the recommendations of the compensation committee. In addition, the compensation policy needs to be approved by the company’s 
shareholders  by  a  simple  majority,  provided  that  (i) such  majority  includes  at  least  a  majority  of  the  shareholders  who  are  not  controlling 
shareholders and who do not have a personal interest in the matter, present and voting (abstentions are disregarded), or (ii) the non-controlling 
shareholders or shareholders who do not have a personal interest in the matter who were present and voted against the policy, hold two percent 
or  less  of  the  voting  power  of  the  company.  Under  the  Compensation  Amendment,  if  the  shareholders  of  the  company  do  not  approve  the 
compensation policy, the compensation committee and board of directors may override the shareholders’ decision if each of the compensation 
committee and board of directors provide detailed reasons for their decision.  

We have not yet adopted a compensation policy that complies with the Compensation Amendment. In order to comply with the Compensation 
Amendment, our current  compensation  policy  may  need  to be  amended  with  respect  to  items such  as  an  exemption  and  release of  the  office 
holder from liability for breach of his or her duty of care to the company; an undertaking to indemnify the office holder; post factum exculpation 
or  insurance; any grant, payment,  remuneration,  compensation,  or  other  benefit  provided  in  connection  with  termination  of  services;  and  any 
benefit, other payment or undertaking to provide any such payment.  

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Under the Compensation Amendment, the compensation committee must be comprised of at least three directors, including all of the external 
directors,  who  must also constitute  a  majority  of the  members.  All  other  members of  the  committee,  who  are not  external  directors,  must  be 
directors who receive compensation that is in compliance with regulations promulgated under the Companies Law. In addition, the chairperson 
of the compensation committee must be an external director. The Companies Law further stipulates that directors who are not qualified to serve 
on  the  audit  committee,  as  described  above,  may  not  serve  on  the  compensation  committee  either  and  that,  similar  to  the  audit  committee, 
generally,  any  person  who  is  not  entitled  to  be  a  member  of  the  compensation  committee  may  not  attend  the  compensation  committee’s 
meetings.  

The responsibilities of the compensation committee under the Companies Law include: (i) making recommendations to the board of directors 
with  respect  to  the  approval  of  the  compensation  policy  and  any  extensions  thereto;  (ii) periodically  reviewing  the  implementation  of  the 
compensation  policy  and  providing  the  board  of  directors  with  recommendations  with  respect  to  any  amendments  or  updates  thereto; 
(iii) reviewing and resolving whether or not to approve arrangements with respect to the terms of office and employment of office holders; and 
(iv) resolving whether or not to exempt a transaction with a candidate for chief executive officer from shareholder approval.  

Compensation of Directors and Executive Officers  

Directors . Under the Compensation Amendment, the compensation of our directors requires the approval of our compensation committee, the 
subsequent approval of the board of directors and, unless exempted under the regulations promulgated under the Companies Law, the approval 
of the shareholders at a general meeting. If the compensation of our directors is inconsistent with our stated compensation policy, then, provided 
that  those  provisions  that  must  be  included  in  the  compensation  policy  according  to  the  Companies  Law  have  been  considered  by  the 
compensation committee and board of directors, shareholder approval will also be required, as follows:  

• 

• 

at least a majority of the shares held by all shareholders who are not controlling shareholders and do not have a personal interest in such 
matter, present and voting at such meeting, are voted in favor of the compensation package, excluding abstentions; or 

the total number of shares of non-controlling shareholders and shareholders who do not have a personal interest in such matter voting 
against the compensation package does not exceed 2% of the aggregate voting rights in the company. 

Executive Officers other  than  the Chief Executive  Officer .  The  Compensation  Amendment requires the  compensation of a  public  company’s 
executive officers (other than the chief executive officer) to be approved by, first, the compensation committee; second by the company’s board 
of  directors  and  third,  if  such  compensation  arrangement  is  inconsistent  with  the  company’s  stated  compensation  policy,  the  company’s 
shareholders (by a special majority vote as discussed above with respect to the approval of director compensation). However, if the shareholders 
of  the  company  do  not  approve  a  compensation  arrangement  with  an  executive  officer  that  is  inconsistent  with  the  company’s  stated 
compensation policy, the compensation committee and board of directors may override the shareholders’ decision if each of the compensation 
committee and the board of directors provide detailed reasons for their decision.  

Chief  Executive  Officer  .  The  compensation  of  a  public  company’s  chief  executive  officer  requires  the  approval  of  first,  the  company’s 
compensation  committee;  second,  the  company’s  board  of  directors  and  third,  the  company’s  shareholders  (by  a  special  majority  vote  as 
discussed  above  with  respect  to  the  approval  of  director  compensation).  However,  if  the  shareholders  of  the  company  do  not  approve  the 
compensation arrangement with the chief executive officer, the compensation committee and board of directors may override the shareholders’
decision if each of the compensation committee and the board of directors provide a detailed report for their decision.  

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The compensation committee and board of directors approval should be in accordance with the company’s stated compensation policy; however, 
in special circumstances, they may approve compensation terms of a chief executive officer that are inconsistent with such policy provided that 
they have considered those provisions that must be included in the compensation policy according to the Companies Law and that shareholder 
approval was obtained (by a special majority vote as discussed above with respect to the approval of director compensation). The compensation 
committee  may  waive  the  shareholder  approval  requirement  with  regards  to  the  approval  of  the  engagement  terms  of  a  candidate  for  a  chief 
executive officer position, if they determine that the compensation arrangements are consistent with the company’s stated compensation policy, 
the chief executive officer did not have a business relationship with the company or a controlling shareholder of the company and that having the 
engagement transaction subject to a shareholder vote would impede the company’s ability to employ the chief executive officer candidate.  

Notwithstanding  the  above,  the  amendment  of  existing  compensation  terms  of  executive  officers  (including  the  chief  executive  officer  and 
excluding officers who are also directors) requires only the approval of the compensation committee, provided that the committee determines 
that the amendment is not material in relation to the existing terms.  

Transition Period under the Compensation Amendment  

Under the Compensation Amendment, during the transition period until a compensation policy is adopted, the terms of office and employment of 
a  director  or  chief  executive  officer,  including  any  amendment  thereof,  are  required  to  be  approved  in  accordance  with  the  terms  of  the 
Compensation Amendment, as described above and must be based on, include and refer to the same matters as those required with respect to the 
compensation policy described above. With respect to the approval of the terms of office and employment of other executive officers, only the 
approvals of the compensation committee and the board of directors are required.  

Any  existing  compensation  arrangements  that  are  extended  without  any  changes  prior  to  the  adoption  of  the  compensation  policy  (which,  as 
noted, must occur by September 11, 2013) will not require any approvals set forth in the Compensation Amendment.  

Internal auditor  

Under the Companies Law, the board of directors of a public company must appoint an internal auditor based on the recommendation of the 
audit committee. The role of the internal auditor is, among other things, to examine whether a company’s actions comply with applicable law 
and orderly business procedure. Under the Companies Law, the internal auditor may not be an interested party or an office holder or a relative of 
an interested party or of an office holder, nor may the internal auditor be the company’s independent auditor or the representative of the same.  

An “interested party” is defined in the Companies Law as (i) a holder of 5% or more of the issued share capital or voting power in a company, 
(ii) any person or entity who has the right to designate one or more directors or to designate the chief executive officer of the company or (iii) 
any person who serves as a director or as a chief executive officer of the company. Our internal auditor is Mr. Ofer Orlitzky of Leon, Orlitzky 
and Co.  

Fiduciary duties and approval of specified related party transactions under Israeli law  

Fiduciary duties of office holders  

The Companies Law imposes a duty of care and a fiduciary duty on all office holders of a company.  

The  duty  of  care  of  an  office  holder  is  based  on  the  duty  of  care  set  forth  in  connection  with  the  tort  of  negligence  under  the  Israeli  Torts 
Ordinance (New Version) 5728-1968. This duty of care requires an office holder to act with the degree of proficiency with which a reasonable 
office holder in the same position would have acted under the same circumstances. The duty of care includes, among other things, a duty to use 
reasonable means, in light of the circumstances, to obtain:  

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• 

• 

information on the business advisability of a given action brought for his or her approval or performed by virtue of his or her position; 
and 

all other important information pertaining to such action. 

The  fiduciary  duty  incumbent  on  an  office  holder  requires  him  or  her  to  act  in  good  faith  and  for  the  benefit  of  the  company,  and  includes, 
among other things, the duty to:  

• 

• 

• 

• 

refrain from any act involving a conflict of interest between the performance of his or her duties in the company and his or her other 
duties or personal affairs; 

refrain from any activity that is competitive with the business of the company; 

refrain from exploiting any business opportunity of the company for the purpose of gaining a personal advantage for himself or herself 
or others; and 

disclose to the company any information or documents relating to the company’s affairs which the office holder received as a result of 
his or her position as an office holder. 

We may approve an act specified above which would otherwise constitute a breach of the office holder’s fiduciary duty, provided that the office 
holder  acted  in  good  faith,  the  act  or  its  approval  does  not  harm  the  company,  and  the  office  holder  discloses  his  or  her  personal  interest  a 
sufficient  time  before  the  approval  of  such  act.  Any  such  approval  is  subject  to  the  terms  of  the  Companies  Law,  setting  forth,  among  other 
things, the organs of the company entitled to provide such approval, and the methods of obtaining such approval.  

Disclosure of personal interests of an office holder and approval of transactions  

The Companies Law requires that an office holder promptly disclose to the company any personal interest that he or she may have and all related 
material information or documents relating to any existing or proposed transaction by the company. An interested office holder’s disclosure must 
be made  promptly  and in any event  no later  than the first meeting  of the board of directors at which the transaction is considered. An office 
holder is not obliged to disclose such information if the personal interest of the office holder derives solely from the personal interest of his or 
her relative in a transaction that is not considered as an extraordinary transaction.  
Under the Companies Law, once an office holder has complied with the above disclosure requirement, a company may approve a transaction 
between the company and the office holder or a  third  party in which  the  office  holder has a  personal  interest. However,  a company may  not 
approve a transaction or action that is not to the company’s benefit.  

Under the Companies Law, unless the articles of association of a company provide otherwise, a transaction with an office holder or with a third 
party in which the office holder has a personal interest, which is not an extraordinary transaction, requires approval by the board of directors. 
Our articles of association provide that such a transaction, which is not an extraordinary transaction, shall be approved by the board of directors 
or  a  committee  of  the  board  of  directors  or  any  other  entity  (which  has  no  personal  interest  in  the  transaction)  authorized  by  the  board  of 
directors.  If  the  transaction  considered  is  an  extraordinary  transaction  with  an  office  holder  or  third  party  in  which  the  office  holder  has  a 
personal  interest,  then  audit  committee  approval  is  required  prior  to  approval  by  the  board  of  directors.  For  the  approval  of  compensation 
arrangements with directors and executive officers, see “— Compensation of Directors and Executive Officers.”  

Any persons who have a personal interest in the approval of a transaction that is brought before a meeting of the board of directors or the audit 
committee may not be present at the meeting or vote on the matter. However, if the chairman of the board of directors or the chairman of the 
audit committee has determined that the presence of an office holder with a personal interest is required, such office holder may be present at the 
meeting for the purpose of presenting the matter. Notwithstanding the foregoing, a director who has a personal interest may be present at the 
meeting and vote on the matter if a majority of the directors or members of the audit committee have a personal interest in the approval of such 
transaction. If a majority of the directors at a board of directors meeting have a personal interest in the transaction, such transaction also requires 
approval of the shareholders of the company.  

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A “personal interest” is defined under the Companies Law as the personal interest of a person in an action or in a transaction of the company, 
including the  personal  interest  of  such  person’s  relative or the  interest of any other corporate body  in  which the person and/or  such  person’s 
relative  is  a  director  or  general  manager, a  5%  shareholder or  holds  5%  or  more  of  the  voting rights,  or  has  the right to  appoint  at  least  one 
director or the general manager, but excluding a personal interest stemming solely from the fact of holding shares in the company. A personal 
interest also includes (1) a personal interest of a person who votes according to a proxy of another person, including in the event that the other 
person has no personal interest and (2) a personal interest of a person who gave a proxy to another person to vote on his or her behalf regardless 
of whether the discretion of how to vote lies with the person voting or not.  

An “extraordinary transaction” is defined under the Companies Law as any of the following:  

• 

• 

• 

a transaction other than in the ordinary course of business; 

a transaction that is not on market terms; or 

a transaction that may have a material impact on the company’s profitability, assets or liabilities. 

Disclosure of personal interests of a controlling shareholder and approval of transactions  

The Companies Law also requires that a controlling shareholder promptly disclose to the company any personal interest that he or she may have 
and all related material information or documents relating to any existing or proposed transaction by the company. A controlling shareholder’s 
disclosure must be made promptly and in any event no later than the first meeting of the board of directors at which the transaction is considered. 
See  “—Audit  committee—Approval  of  transactions  with  related  parties”  for  the  definition  of  a  controlling  shareholder.  Extraordinary 
transactions with a controlling shareholder or in which a controlling shareholder has a personal interest, including a private placement in which a 
controlling shareholder has a personal interest, and the terms of engagement of the company, directly or indirectly, with a controlling shareholder 
or a controlling shareholder’s relative (including through a corporation controlled by a controlling shareholder), regarding the company’s receipt 
of services from the controlling shareholder, and if such controlling shareholder is also an office holder of the company, regarding his or her 
terms of employment, require the approval of each of (i) the audit committee or the compensation committee with respect to the terms of the 
engagement of the company, (ii) the board of directors and (iii) the shareholders, in that order. In addition, the shareholder approval must fulfill 
one of the following requirements:  

• 

• 

a majority of the shares held by shareholders who have no personal interest in the transaction and are voting at the meeting must be 
voted in favor of approving the transaction, excluding abstentions; or 

the shares voted by shareholders who have no personal interest in the transaction who vote against the transaction represent no more 
than 2.0% of the voting rights in the company. 

In addition, any extraordinary transaction with a controlling shareholder or in which a controlling shareholder has a personal interest with a term 
of more than three years requires the abovementioned approval every three years, however such transactions not involving the receipt of services 
or compensation can be approved for a longer term, provided that the audit committee determines that such longer term is reasonable under the 
circumstances.  

The  Companies  Law  requires  that  every  shareholder  that  participates,  in  person,  by  proxy  or  by  voting  instrument  in  a  vote  regarding  a 
transaction with a controlling shareholder, must indicate in advance or in the ballot whether or not that shareholder has a personal interest in the 
vote in question. Failure to so indicate will result in the invalidation of that shareholder’s vote.  

Duties of shareholders  

Under  the  Companies  Law,  a  shareholder  has  a  duty  to  refrain  from  abusing  its  power  in  the  company  and  to  act  in  good  faith  and  in  an 
acceptable manner in exercising its rights and performing its obligations to the company and other shareholders, including, among other things, 
when voting at meetings of shareholders on the following matters:  

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• 

• 

• 

an amendment to the articles of association; 

an increase in the company’s authorized share capital; 

a merger; and 

the approval of related party transactions and acts of office holders that require shareholder approval. 

A shareholder also has a general duty to refrain from discriminating against other shareholders.  

The remedies generally available upon a breach of contract will also apply to a breach of the shareholder duties mentioned above, and in the 
event of discrimination against other shareholders, additional remedies are available to the injured shareholder.  

In  addition,  any  controlling  shareholder,  any  shareholder  that  knows  that  its  vote  can  determine  the  outcome  of  a  shareholder  vote  and  any 
shareholder that, under a company’s articles of association, has the power to appoint or prevent the appointment of an office holder, or any other 
power with respect to a company, is under a duty to act with fairness towards the company. The Companies Law does not describe the substance 
of this duty except to state that the remedies generally available upon a breach of contract will also apply in the event of a breach of the duty to 
act with fairness, taking the shareholder’s position in the company into account.  

Approval of private placements  

Under the Companies Law and the regulations promulgated thereunder, a private placement of securities does not require approval at a general 
meeting of the shareholders of a company; provided however, that in special circumstances, such as a private placement completed in lieu of a 
special tender offer (See “ITEM 10: Additional Information—Acquisitions under Israeli law”) or a private placement which qualifies as a related 
party transaction (See “—Fiduciary duties and approval of specified related party transactions under Israeli law”), approval at a general meeting 
of the shareholders of a company is required.  

Exculpation, insurance and indemnification of office holders  

Under the Companies Law, a company may not exculpate an office holder from liability for a breach of a fiduciary duty. An Israeli company 
may exculpate an office holder in advance from liability to the company, in whole or in part, for damages caused to the company as a result of a 
breach of duty of care but only if a provision authorizing such exculpation is included in its articles of association. Our articles of association 
include such a provision. The company may not exculpate in advance a director from liability arising out of a prohibited dividend or distribution 
to shareholders.  

Under the Companies Law and the Securities Law, 5738—1968 (the “Securities Law”) a company may indemnify an office holder in respect of 
the  following  liabilities,  payments  and  expenses  incurred  for  acts  performed  by  him  as  an  office  holder,  either  in  advance  of  an  event  or 
following an event, provided its articles of association include a provision authorizing such indemnification:  

• 

• 

a monetary liability incurred by or imposed on him or her in favor of another person pursuant to a judgment, including a settlement or 
arbitrator’s  award  approved  by  a  court.  However,  if  an  undertaking  to  indemnify  an  office  holder  with  respect  to  such  liability  is 
provided in advance, then such an undertaking must be limited to events which, in the opinion of the board of directors, can be foreseen 
based on the company’s activities when the undertaking to indemnify is given, and to an amount or according to criteria determined by 
the board of directors as reasonable under the circumstances, and such undertaking shall detail the abovementioned foreseen events and 
amount or criteria; 

reasonable  litigation  expenses,  including  reasonable  attorneys’  fees,  incurred  by  the  office  holder  as  a  result  of  an  investigation  or 
proceeding  instituted against him or her  by an authority authorized to conduct  such  investigation or proceeding, provided that (i) no 
indictment  was  filed  against  such  office  holder  as  a  result  of  such  investigation  or  proceeding;  and  (ii)  no  financial  liability,  was 
imposed upon him or her as a substitute for the criminal proceeding as a result of such investigation or proceeding or, if such financial 
liability was imposed, it was imposed with respect to an offense that does not require proof of criminal intent or in connection with a 
monetary sanction; 

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• 

• 

a monetary liability imposed on him or her in favor of an injured party at an Administrative Procedure (as defined below) pursuant to 
Section 52(54)(a)(1)(a) of the Securities Law; 

expenses incurred by an office holder in connection with an Administrative Procedure under the Securities Law, including reasonable 
litigation expenses and reasonable attorneys’ fees; and 

reasonable litigation expenses, including attorneys’ fees, incurred by the office holder or imposed by a court in proceedings instituted 
against him or her by the company, on its behalf, or by a third party, or in connection with criminal proceedings in which the office 
holder was acquitted, or as a result of a conviction for an offense that does not require proof of criminal intent. 

An “Administrative Procedure” is defined as a procedure pursuant to chapters H3 (Monetary Sanction by the Israeli Securities Authority), H4 
(Administrative  Enforcement  Procedures  of  the  Administrative  Enforcement  Committee)  or  I1  (Arrangement  to  prevent  Procedures  or 
Interruption of procedures subject to conditions) to the Securities Law.  

Under  the  Companies  Law  and  the  Securities  Law,  a  company  may  insure  an  office  holder  against  the  following  liabilities  incurred  for  acts 
performed by him or her as an office holder if and to the extent provided in the company’s articles of association:  

• 

• 

• 

• 

• 

a breach of a fiduciary duty to the company, provided that the office holder acted in good faith and had a reasonable basis to believe 
that the act would not harm the company; 

a breach of duty of care to the company or to a third party, to the extent such a breach arises out of the negligent conduct of the office 
holder; 

a monetary liability imposed on the office holder in favor of a third party; 

a monetary liability imposed on the office holder in favor of an injured party at an Administrative Procedure pursuant to Section 52(54)
(a)(1)(a) of the Securities Law; and 

expenses  incurred  by  an  office  holder  in  connection  with  an  Administrative  Procedure,  including  reasonable  litigation  expenses  and 
reasonable attorneys’ fees. 

Under the Companies Law, a company may not indemnify, exculpate or insure an office holder against any of the following:  

• 

• 

• 

• 

a breach of fiduciary duty, except for indemnification and insurance for a breach of the fiduciary duty to the company to the extent that 
the office holder acted in good faith and had a reasonable basis to believe that the act would not prejudice the company; 

a  breach  of  duty  of  care  committed  intentionally  or  recklessly,  excluding  a  breach  arising  out  of  the  negligent  conduct  of  the  office 
holder; 

an act or omission committed with intent to derive illegal personal benefit; or 

a fine or forfeit levied against the office holder. 

Under the Companies Law, exculpation, indemnification and insurance of office holders must be approved by the compensation committee and 
the  board  of  directors  and,  with  respect  to  directors  or  controlling  shareholders,  their  relatives  and  third  parties  in  which  such  controlling 
shareholders have a personal interest, also by the shareholders.  

Our articles of association permit us to exculpate, indemnify and insure our office holders to the fullest extent permitted or to be permitted by 
law.  Our  office  holders  are  currently  covered  by  a  directors  and  officers’  liability  insurance  policy.  As  of  February  28,  2013,  no  claims  for 
directors  and  officers’  liability  insurance  have  been  filed  under  this  policy  and  we  are  not  aware  of  any  pending  or  threatened  litigation  or 
proceeding involving any of our office holders, including our directors, in which indemnification is sought.  

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We have entered into new agreements with each of our current office holders exculpating them from a breach of their duty of care to us to the 
fullest extent permitted by law, subject to limited exceptions, and undertaking to indemnify them to the fullest extent permitted by law, subject to 
limited exceptions, including with respect to liabilities resulting from our IPO to the extent that these liabilities are not covered by insurance. 
This  indemnification  is  limited  to  events  determined  as  foreseeable  by  the  board  of  directors  based  on  our  activities,  and  to  an  amount  or 
according to criteria determined by the board of directors as reasonable under the circumstances. As of March 2013, the maximum aggregate 
amount of indemnification that we may pay to our office holders based on such new indemnification agreement is the greater of (1) with respect 
to indemnification in  connection  with a  public  offering  of  our securities, the gross  proceeds raised  by us and  any  selling shareholder in  such 
public offering, and (2) with respect to all permitted indemnification, including in connection with a public offering of our securities, an amount 
equal to the greater of 50% of our shareholders’ equity on a consolidated basis, based on our most recent financial statements made publicly 
available before the date on which the indemnification payment was made, and $30 million. Such indemnification amounts are in addition to any 
insurance  amounts.  Each  office  holder  who  agrees  to  receive  this  letter  of  indemnification  also  gives  his  approval  to  the  termination  of  all 
previous letters of indemnification that we have provided to him or her in the past, if any. In the opinion of the SEC, indemnification of office 
holders for liabilities arising under the Securities Act, however, is against public policy and therefore unenforceable.  

We previously entered into letters of indemnification with some former office holders that currently remain in effect, and pursuant to which we 
undertook to indemnify them with respect to certain liabilities and expenses then permitted under the Companies Law, which are similar to those 
described above. These letters of indemnification are limited to foreseeable events that were determined by the board of directors and indemnity 
payments are limited to a maximum amount of $2.0 million for one series of related events for each office holder.  

D. 

Employees 

As  of  December  31,  2012,  we  had  883  employees,  of  whom  536  were  based  in  Israel,  including  73  individuals  who  provide  services  to  us 
through  our  manpower  agreement  with  Kibbutz  Sdot-Yam  and  with  whom  we  do  not  have  employment  relationships,  180  employees  in  the 
United States, 85 employees in Australia, 60 in Canada and 22 in Asia. The following table shows the breakdown of our global workforce by 
category of activity as of December 31 for the past three years and as of December 31, 2012:  

Department 
Manufacturing and operations 
Research and development 
Sales, marketing, service and support 
Management and administration 
Total 

As of December 31, 
2011     
515       
18       
218       
87       
838       

2010     
426       
19       
100       
56       
601       

2012   
537   
12   
259   
75   
883   

The growth in our global workforce of 237 employees in 2011 is largely due to the addition of 161 employees as a result of the Caesarstone USA 
acquisition, and the expansion of our direct distribution operations in Canada and Singapore, which added 32 and 19 employees, respectively, to 
our  workforce  during  this  period.  The  growth  in  our  global  workforce  of  45  employees  in  2012  is  largely  due  to  our  expanded  distribution 
operations in the United States, Canada and Australia, including a shift to direct distribution in the Mid-Atlantic and Midwestern regions of the 
United States and the West and South of Australia (all of which were served by sub-distributors in 2011).  

Israeli labor laws (applicable to our Israeli employees) govern the length of the workday, minimum wages for employees, procedures for hiring 
and  dismissing  employees,  determination  of  severance  pay,  annual  leave,  sick  days,  advance  notice  of  termination  of  employment,  equal 
opportunity  and  anti-discrimination  laws  and  other  conditions  of  employment.  Subject  to  certain  exceptions,  Israeli  law  generally  requires 
severance  pay  upon  the  retirement, death or dismissal  of an employee,  and requires us and our  employees to  make payments to the National 
Insurance  Institute,  which  is  similar  to  the  U.S.  Social  Security  Administration.  Our  employees  have  pension  plans  in  accordance  with  the 
applicable Israeli legal requirements.  

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None of our employees work under any collective bargaining agreements. Extension orders issued by the Israeli Ministry of Industry, Trade and 
Labor apply to us and affect matters such as cost of living adjustments to salaries, length of working hours and week, recuperation pay, travel 
expenses, and pension rights. Employees work in three separate shifts, seven days a week. We are subject to the Israeli Hours of Work and Rest 
Law, 1951; however, we do not have a permit to employ Jewish employees on the Jewish day of rest.  

We have never experienced labor-related work stoppages or strikes and believe that our relations with our employees are satisfactory.  

E. 

Share Ownership 

Beneficial Ownership of Executive Officers and Directors  

The following table sets forth certain information regarding the beneficial ownership of our ordinary shares as of February 28, 2013, of 

each of our directors and executive officers.  

Name of Beneficial Owner 

Executive officers 
Yosef Shiran 
Yair Averbuch 
David Cullen 
Sagi Cohen 
Giora Wegman 
Michal Baumwald Oron 
Eli Feiglin 
Erez Schweppe 
Harel Boker 
Tzvika Rimon 
Dr. Ramon Albalak 
Lilach Gilboa 

Directors 
Maxim Ohana 
Yonathan Melamed 
Moshe Ronen 
Ariel Halperin 
Eitan Shachar 
Boaz Shani 
Shachar Degani 
Gal Cohen 
Irit Ben-Dov 
Ofer Borovsky 
All directors and executive officers as a group 

Number of Shares  
Beneficially Held(1)     Percent of Class   

*       
*       
*       
*       
-      
*       
*       
*       
*       
*       
*       
*       

-      
-      
-      
7,991,250       
-      
-      
-      
-      
-      
-      
8,192,859       

*   
*   
*   
*   
-  
*   
*   
*   
*   
*   
*   
*   

-  
-  
-  
23.2 % 
-  
-  
-  
-  
-  
-  
23.6 % 

* 

Less than one percent of the outstanding ordinary shares. 

(1) 

As used  in this  table,  “beneficial ownership” means  the sole or  shared  power  to vote  or  direct  the  voting or  to  dispose  or  direct  the 
disposition of any security. For purposes of this table, a person is deemed to be the beneficial owner of securities that can be acquired 
within 60 days from February 28, 2013 through the exercise of any option or warrant. Ordinary shares subject to options or warrants 
that  are  currently  exercisable  or  exercisable  within  60  days  are  deemed  outstanding  for  computing  the  ownership  percentage  of  the 
person holding such options or warrants, but are not deemed outstanding for computing the ownership percentage of any other person. 
The amounts and percentages are based upon 34,487,385 ordinary shares outstanding as of February 28, 2013. 

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Our directors and executive officers hold, in the aggregate, options exercisable for 1,035,541 ordinary shares, as of February 28, 2013. These 
options have a weighted average exercise price of $11.00 per share and have expiration dates generally seven years after the grant date of the 
option.  

ITEM 7: Major Shareholders and Related Party Transactions  

A. 

Major Shareholders 

The following table sets forth certain information regarding the beneficial ownership of our outstanding ordinary shares as of February 28, 2013, 
by each person who we know beneficially owns 5.0% or more of the outstanding ordinary shares.  

Beneficial ownership is determined in accordance with the rules of the SEC. These rules generally attribute beneficial ownership of securities to 
persons who possess sole or shared voting or investment power with respect to those securities, and include shares subject to options that are 
exercisable  within  60  days  from  February  28,  2013.  Such  shares  are  also  deemed  outstanding  for  purposes  of  computing  the  percentage 
ownership of the person holding the option, but not the percentage ownership of any other person. The table assumes 34,487,385 ordinary shares 
outstanding as of February 28, 2013.  

Name of Beneficial Owner 
Kibbutz Sdot-Yam(1) 
Tene Investment Funds(2) 

Ordinary 
Shares 
Beneficially 
Owned 
     18,715,000       
     7,991,250       

Percentage 
of Ordinary 
Shares 
Beneficially 
Owned 

54.3 % 
23.2 % 

(1)  Consists of 18,715,000 ordinary shares. Kibbutz Sdot-Yam’s shares are held by Mifalei Sdot-Yam Agricultural Cooperative Society Ltd., a 
wholly-owned subsidiary of Kibbutz Sdot-Yam. The management board of Kibbutz Sdot-Yam manages the economic activities and strategy 
of Kibbutz Sdot-Yam and makes the voting and investment decisions of Kibbutz Sdot-Yam by majority vote with regard to our shares. The 
management board of Kibbutz Sdot-Yam has nine members: Amir Rotem, Eitan Shachar, Itai Amir, Yoram Rozenblat, Marchella Shani, 
Reuben  Cohen,  Amit  Ben  Zvi,  Amos  Ben  Horin  and  Doron  Horev.  The  members  of  the  management  board  of  Kibbutz  Sdot-Yam  are 
members of Kibbutz Sdot-Yam. In addition, Mr. Shachar is a director, Mr. Ben-Zvi is our Safety Health Environment and Quality Manager, 
and  each  of  Messrs.  Ben  Horin,  Amir  and  Rozenblat  is  engaged  by  us.  Mr.  Maxim  Ohana,  the  Chairman  of  our  board  of  directors, 
participates in meetings of the management board of Kibbutz Sdot-Yam for 12 months following his termination of his role as the chairman 
of  the  management  board  of  Kibbutz  Sdot-Yam  and  he  will  cease  attending  such  meetings  in  December  2013.  Each  member  of  the 
management board disclaims beneficial ownership of our ordinary shares except to the extent of his or her pecuniary interest therein. The 
address of Kibbutz Sdot-Yam is MP Menashe 3780400, Israel. 

Kibbutz Sdot-Yam is a communal society, referred to in Hebrew as a “kibbutz” (plural “kibbutzim”) with approximately 400 members and 
an additional 350 residents located in Israel on the Mediterranean coast between Tel Aviv and Haifa. Established in 1940, Kibbutz Sdot-
Yam  is  a  largely  self-governed  community  of  members  who  share  certain  social  ideals  and  professional  interests  on  a  communal  basis. 
Initially,  the  social  idea  behind  the  formation  of  the  kibbutzim  in  Israel  was  to  create  a  communal  society  in  which  all  members  share 
equally in all of the society’s resources and which provides for the needs of the community. Over the years, the structure of the kibbutzim 
has evolved, and today there are a number of different economic and social arrangements adopted by various kibbutzim.  

Today, each member of Kibbutz Sdot-Yam continues to own an equal part of the assets of the Kibbutz. The members of Kibbutz Sdot-Yam 
are  engaged  in  a  number  of  economic  activities,  including  agriculture,  industrial  operations  and  outdoor  venue  operations.  A  number  of 
Kibbutz members are engaged in professions outside the Kibbutz. The Kibbutz is the owner and operator of several private companies. The 
Kibbutz community holds in common all land, buildings and production assets of these companies.  

Most of the members of Kibbutz Sdot-Yam work in one of the production activities of Kibbutz Sdot-Yam, according to the requirements of 
Kibbutz  Sdot-Yam  and  the  career  objectives  of  the  individual  concerned.  Some  other  members  work  outside  of  Kibbutz  Sdot-Yam  in 
businesses  owned  by  other  entities.  Each  member  receives  income  based  on  the  position  the  member  holds  and  his  or  her  economic 
contribution to the community, as well as on the size and composition of his or her family. Each member’s income depends on the income 
of Kibbutz Sdot-Yam from its economic activities. Each member has a personal pension fund that is funded by Kibbutz Sdot-Yam, and all 
accommodation, educational, health and old age care services, as well as social and municipal services, are provided either by or through 
Kibbutz Sdot-Yam and are subsidized by Kibbutz Sdot-Yam.  

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The  elected  management  board  is  the  key  economic  decision-making  body  of  Kibbutz  Sdot-Yam.  The  Kibbutz  also  has  an  Economic 
Coordinator,  a  General  Secretary  and  other  senior  officers,  all  of  whom  are  elected  by  the  members  of  Kibbutz  Sdot-Yam  at  its  Annual 
General Meeting for terms of four years. A meeting of the members of the Kibbutz may remove a member of the management board by 
simple majority vote.  

Our board of directors operates independently from the management board of Kibbutz Sdot-Yam. Eitan Shachar, one of our directors and 
Amit Ben-Zvi, our Safety Health Environment and Quality Manager, and Messrs. Ben Horin, Amir and Rozenblat who are engaged by us 
are also members of the management board of Kibbutz Sdot-Yam and members of Kibbutz Sdot-Yam. As of December 31, 2012, 73 of our 
employees, or 8.3% of our total workforce, are also members of Kibbutz Sdot-Yam.  

(2)  Consists  of  6,480,250  ordinary  shares  held  by  Tene  Investments  in  Quartz  Surfaces  L.P.  and  1,511,000  ordinary  shares  held  by  Tene 
Investments in Quartz Surfaces B (Parallel) L.P. The general partner of each of these entities is Tene Management Investments in Kibbutzim 
Ltd. The major shareholder of the general partner is Tenram—Funds Management Ltd. and its major shareholder is Tenram Ltd., which is 
wholly owned by Ariel Halperin. Each such person disclaims beneficial ownership of our shares except to the extent of his or her pecuniary 
interest therein. The address of Tene Investment Funds is 4 Berkovich Street, Tel Aviv, Israel. 

B. 

Related Party Transactions 

Relationship and agreements with Kibbutz Sdot-Yam  

Our headquarters, research and development facilities and one of our two manufacturing facilities are located on lands leased by Kibbutz Sdot-
Yam,  which  beneficially  owns  a  majority  of  our  shares.  We  have  entered  into certain  agreements  with  Kibbutz  Sdot-Yam pursuant  to  which 
Kibbutz  Sdot-Yam  provides  us  with,  among  other  things,  a  portion  of  our  labor  force,  electricity,  maintenance,  security  and  other  services. 
Pursuant to certain of these agreements, in consideration for using facilities licensed to us or for services provided by Kibbutz Sdot-Yam, we 
paid the Kibbutz an aggregate of $11.9 million in 2010, $12.6 million in 2011 and $10.3 million 2012 as set forth in more detail below. We 
believe that they represent terms no less favorable than those that would have been obtained from an unaffiliated third party. Nevertheless, a 
determination  with  respect  to  such  matters  requires  subjective  judgments  regarding  valuations,  and  regulators  and  other  third  parties  may 
question  whether  our  agreements  with  Kibbutz  Sdot-Yam  are  no  less  favorable  to  us  than  if  they  had  been  negotiated  with  unaffiliated  third 
parties.  As  described  below,  in  March  2012,  in  connection  with  the  closing  of  our  IPO,  certain  of  our  agreements  with  Kibbutz  Sdot-Yam 
terminated and a new set of agreements became effective.  

Under the Companies Law, our board of directors, audit committee and shareholders are required to approve every three years any extraordinary 
transaction in which a controlling shareholder has a personal interest and that has a term of more than three years unless the company’s audit 
committee, constituted in accordance with the Companies Law, determines, solely with respect to agreements that do not involve compensation 
to a controlling shareholder or his or her relatives, in connection with services rendered by any of them to the company or their employment with 
the company, that a longer term is reasonable under the circumstances. Our audit committee has determined that the length of all the agreements 
entered into between us and Kibbutz Sdot-Yam are reasonable under the relevant circumstances, except for the manpower agreement entered 
into  between  Kibbutz  Sdot-Yam  and  us  on  January  1,  2011  as  it  relates  to  office  holders  and  the  services  agreement  entered  into  between 
Kibbutz  Sdot-Yam  and  us  on  July  20,  2011  (as  amended).  This  requirement  is  relatively  new,  and  there  is  uncertainty  regarding  its 
implementation. For example, it may be necessary to obtain the approval of our board and shareholders of any such determination by the audit 
committee. As a result, the agreements described below between us and Kibbutz Sdot-Yam, to the extent they are for a period that is greater than 
three years, may require reapproval in the future.  

References below to VAT are to the Israeli value added tax the rate for which is currently 17%.  

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Land use agreement  

Our principal offices and research and development facilities, as well as one of our two manufacturing facilities, are located on the grounds of 
Kibbutz  Sdot-Yam  and  include  a  building  of  approximately  24,263  square  meters  and  unbuilt  areas  of  approximately  57,823  square  meters. 
These offices and facilities are located on lands title to which is held by the Israel Lands Administration, or the ILA, and which are leased or 
subleased to Kibbutz Sdot-Yam pursuant to the following agreements: (i) a 49-year lease from the ILA signed in July 1978 that commenced in 
1962 and expired in 2011 for which Kibbutz Sdot-Yam has requested an extension pursuant to an option in the agreement for an additional 49 
years, (ii) a lease from the ILA to Kibbutz Sdot-Yam that expired in 2009 and (iii) a long-term lease that expires in 2037 to Kibbutz Sdot-Yam 
by the Caesarea Development Corporation of lands, title to which is held by the ILA. Kibbutz Sdot-Yam is currently negotiating a long-term 
lease agreement with the ILA to replace the second lease agreement referred to above. The ILA may terminate its leases with Kibbutz Sdot-Yam 
in certain circumstances, including if Kibbutz Sdot-Yam commences proceedings to disband or liquidate or in the event that Kibbutz Sdot-Yam 
ceases to be a “kibbutz” as defined in the lease (i.e., a registered cooperative society classified as a kibbutz). The ILA may, from time to time, 
change  its  regulations  governing  the  lease  agreements,  and  these  changes  could  affect  the  terms  of  the  land  use  agreement,  as  amended, 
including the provisions governing its termination. Kibbutz Sdot-Yam currently permits us to use the land and facilities pursuant to a land use 
agreement  originally  signed  in  January  2001.  This  agreement  was  automatically  renewed  for  up  to  five  consecutive  three-year  terms  until 
November 30, 2025 unless either party gives the other party two years’ prior written notice of termination. We paid a monthly fee to Kibbutz 
Sdot-Yam which was the NIS equivalent of $6.00 for each square meter of building and $1.50 for each square meter of unbuilt property plus 
VAT, calculated based on the dollar-NIS representative exchange rate on the date of each payment which may not be less than NIS 4.041 per 
$1.00.  

The land use agreement was terminated upon the closing of our IPO in March 2012 and replaced by a new land use agreement, signed on July 
20, 2011 and amended on February 13, 2012. The new land use agreement has a term of 20 years commencing on April 1, 2012. Under the new 
land use agreement, Kibbutz Sdot-Yam agreed to permit us to use approximately 100,000 square meters of land, consisting both of facilities and 
unbuilt  areas, in consideration  for  an  annual fee  of NIS 12.6  million  ($3.4  million)  in 2012 and NIS  12.9 million ($3.5  million)  in  2013 and 
thereafter (each of these amounts do not include approximately NIS 62,000 for an additional small area that we have leased on the grounds of 
Kibbutz Sdot-Yam due to our needs and Kibbutz Sdot-Yam's consent under the same terms as the land use agreement), in each case plus VAT, 
and beginning in 2013, adjusted every six months based on any increase of the Israeli consumer price index compared to the index as of January 
2011. The annual fee may be adjusted after January 1, 2021 or after January 1, 2018 if the Kibbutz is required to pay significantly higher lease 
fees to the ILA or Caesarea Development Corporation, and every three years thereafter if Kibbutz Sdot-Yam chooses to obtain an appraisal. The 
appraiser  will  be  mutually  agreed  upon  or,  in  the  absence  of  agreement,  will  be  chosen  by  Kibbutz  Sdot-Yam  out  of  the  list  of  appraisers 
recommended at that time by Bank Leumi Le-Israel B.M. (“Bank Leumi”). In addition, in the land use agreement, we have waived any claims 
for  payment  of  NIS  18.0  million  ($4.8  million)  from  Kibbutz  Sdot-Yam  with  respect  to  prior  investments  in  infrastructure  on  Kibbutz  Sdot-
Yam’s lands used by us under the prior land use agreement. Under the new land use agreement, we may not terminate the operation of either of 
our  two  production  lines  at  our  plant  in  Kibbutz  Sdot-Yam  as  long  as  we  continue  to  operate  production  lines  elsewhere  in  Israel,  and  our 
headquarters  must  remain  at  Kibbutz  Sdot-Yam.  Furthermore,  we  may  not  decrease  or  return  to  Kibbutz  Sdot-Yam  any  part  of  the  land 
underlying  the  new  land  use  agreement,  except  upon  one  year’s  advance  written  notice,  subject  to  certain  conditions.  In  addition,  subject  to 
limitations, we may be able to sublease lands. Kibbutz Sdot-Yam will have three months to accept or reject a request for sublease, in its sole 
discretion,  provided  that  if  it  does  not  respond  within  such  three-month  period,  then  we  will  be  entitled  to  sublease  such  lands  to  a  person 
approved in advance by Kibbutz Sdot-Yam. In such event, we will continue to be liable to Kibbutz Sdot-Yam with respect to such lands.  

Pursuant to the new land use agreement, subject to certain exceptions, if we need additional facilities on the land that we are permitted to use in 
Kibbutz Sdot-Yam, subject to obtaining the permits required by law, Kibbutz Sdot-Yam will build such facilities for us by using the proceeds of 
a loan that we will make to Kibbutz Sdot-Yam, which loan shall be repaid to us by off-setting the monthly additional payment that we would pay 
for such new facilities and, if not fully repaid during the lease term, upon termination thereof.  

We have committed to fund the cost of the construction, up to a maximum of NIS 3.3 million ($0.9 million) plus VAT, required to change the 
access  road  leading  to  Kibbutz  Sdot-Yam  and  our  facilities,  such  that  the  entrance  to  our  facilities  will  be  separated  from  the  entrance  into 
Kibbutz  Sdot-Yam.  In  addition,  we  have  committed  to  pay  NIS  200,000  ($53,576)  to  cover  the  cost  of  paving  an  area  of  land  leased  from 
Kibbutz  Sdot-Yam  with  such  payment  to  be  deducted  in  monthly  installments  over  a  four-year  period  beginning  in  2013  from  the  lease 
payments to be made to Kibbutz Sdot-Yam under the land use agreement related to our Sdot-Yam facility.  

While Kibbutz Sdot-Yam is responsible under the agreement for obtaining various licenses, permits, approvals and authorizations necessary for 
use of the property, we have waived any monetary recourse against Kibbutz Sdot-Yam for failure to receive such licenses, permits, approvals 
and authorizations.  

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Pursuant to an agreement dated January 4, 2012, for the settlement of reimbursement for building expenses incurred by us from January 2012, 
NIS 82,900 ($22,207) and NIS 43,000 ($11,519) will not be included in the land use fees until year 2020 and year 2015, respectively.  

Pursuant to these land use agreements, we paid to Kibbutz Sdot-Yam an aggregate of $3.0 million in each of 2010 and 2011 and $3.5 million in 
2012.  

Manpower agreement  

In  March  2001,  we  entered  into  a  manpower  agreement  with  Kibbutz  Sdot-Yam,  which  was  amended  in  December  2006.  Pursuant  to  the 
agreement, Kibbutz Sdot-Yam agreed to provide us with labor services staffed by Kibbutz members, candidates for Kibbutz membership and 
Kibbutz  residents  (each  a  “Kibbutz  Appointee”).  Under  the  agreement,  Kibbutz  Sdot-Yam  agreed  to  make  available  to  us,  at  our  request, 
workers for up to 80 permanent positions and up to 40 temporary positions. Each position is for at least 90 hours of work per month. We agreed 
to increase the amount paid to the Kibbutz Appointees above the agreed rate in certain circumstances in which the average salary of our other 
employees increases as a result of an increase in the Israeli employee salary index; however, we also agreed not to decrease the amount paid to 
the Kibbutz Appointees if the average salary of our other employees decreases as a result of the decrease in the number of our employees who 
are  not  Kibbutz  Appointees.  We  are  not  responsible  for  paying  any  other  work-related  expenses  (including  insurance  expenses)  for  Kibbutz 
Appointees other than the monthly fees.  

In consideration for the manpower services provided, we pay Kibbutz Sdot-Yam fees either on an hourly basis or a flat monthly basis at our 
election.  The  monthly  fee  paid  to  Kibbutz  Sdot-Yam  in  consideration  for  its  provision  of  senior  management  manpower  services  of  Kibbutz 
Appointees increased in 2006 by NIS 1 million (approximately $0.3 million) per annum plus a payment of two percent of our annual income 
before taxes on income before payment of management fees.  

The manpower agreement and its amendment from 2006 were terminated on December 31, 2010 and replaced by a new manpower agreement, 
signed on July 20, 2011, with a term of 10 years from January 1, 2011 that will be automatically renewed, unless one of the parties gives six 
months  prior  notice,  for  additional  one-year  periods.  Our  audit  committee  has  determined  that  the  length  of  the  manpower  agreement  with 
Kibbutz Sdot-Yam is reasonable under the relevant circumstances expect as it relates to office holders. Accordingly, under the Companies Law, 
the manpower agreement, with respect to office holders, is subject to re-approval by our audit committee, board of directors and general meeting 
every three years. Under the new manpower agreement, Kibbutz Sdot-Yam provides us with labor services staffed by Kibbutz Appointees. The 
consideration  to  be  paid  for  each  Kibbutz  Appointee  is  based  on  our  total  cost  of  employment  for  a  non-Kibbutz  Appointee  employee 
performing  a similar  role.  Upon  adjusting  the costs  of  the current  Kibbutz Appointee with  a  non-Kibbutz  Appointee  and  maintaining several 
existing terms of engagement of Kibbutz Appointees, our total annual cost related to the engagement of Kibbutz members currently engaged by 
us increases by approximately NIS 0.7 million ($0.2 million). The number of Kibbutz Appointees may change in accordance with our needs. 
Under the new manpower agreement we will notify Kibbutz Sdot-Yam of any roles that require staffing, and if the Kibbutz offers candidates 
with  skills  similar  to  other  candidates,  we  will  give  preference  to  the  hiring  of  the  relevant  Kibbutz  members.  Kibbutz  Sdot-Yam  is  entitled 
under this new agreement, at its sole discretion, to discontinue the engagement of any Kibbutz Appointee of manpower services through his or 
her employment by Kibbutz Sdot-Yam and require such appointee to become employed directly by us. Under the new manpower agreement, we 
will contribute monetarily to assist with the implementation of a professional reserve plan to encourage young Kibbutz members to obtain the 
necessary education for future employment with us. We will provide up to NIS 250,000 ($66,970) per annum for this plan linked to changes in 
the Israeli consumer price index plus VAT. We will also implement a policy that prioritizes the hiring of such young Kibbutz members as our 
employees upon their graduation. The new manpower agreement also includes Kibbutz Sdot-Yam’s obligation to customary liability, insurance, 
indemnification and confidentiality and intellectual property provisions.  

Pursuant to the manpower agreement, we paid to Kibbutz Sdot-Yam an aggregate of $3.9 million in 2010, $4.8 million in 2011 and $3.8 million 
in 2012. As of December 31, 2012, we employed 73 Kibbutz Appointees on a permanent basis.  

Services agreement  

In December 2006, we entered into a services agreement with Kibbutz Sdot-Yam pursuant to which the Kibbutz provides us with electricity, 
sewerage, maintenance, landscaping, security and other similar services. In consideration for these services, we pay the Kibbutz an aggregate 
annual  amount  of  NIS  500,000  ($133,940)  plus  amounts  based  on  our  consumption  of  services.  This  amount  is  subject  to  change  at  the 
discretion of a committee established for that purpose under the agreement. The amount has not increased since the agreement was originally 
signed.  

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The December 2006 services agreement was terminated in March 2012 and replaced with a new services agreement, signed on July 20, 2011 and 
amended on February 13, 2012, with a term of eight years from the closing of our IPO in March 2012 and that will be automatically renewed, 
unless one of the parties gives six months prior notice, for additional one-year periods. Under the Companies Law, the services agreement is 
subject to re-approval by our audit committee, board of directors and general meeting once every three years. Under the new services agreement, 
Kibbutz Sdot-Yam provides us, among other things, with sewage infrastructure services, water supply, meals, laundry, post delivery and other 
services that Kibbutz Sdot-Yam is granted the first refusal right for their supply to us, under terms that we may obtain from third parties. The 
amount that we pay to the Kibbutz generally is determined based on the amount of services we consume. The amount we pay for services is 
subject  to  adjustment  every  six  months  for  increases  in  the  Israeli  consumer  price  index.  The  new  services  agreement  also  includes  Kibbutz 
Sdot-Yam’s obligation to customary liability, insurance and indemnification provisions.  

Pursuant to the services agreement, we paid to Kibbutz Sdot-Yam an aggregate of $1.6 million in 2010, $1.7 million in 2011 and $2.1 million in 
2012.  

Agreement for arranging for additional accord  

Pursuant  to  a  new  agreement  signed  on  July  20,  2011  and  amended  on  February  13,  2012  with  Kibbutz  Sdot-Yam  that  became  effective  in 
March  2012  and  expires  in  October  2017,  if  we  wish  to  acquire  or  lease  any  additional  lands,  whether  on  the  grounds  of  our  Bar-Lev 
manufacturing facility, or elsewhere in Israel, for the purpose of establishing new plants or production lines: (i) Kibbutz Sdot-Yam will purchase 
the  land  and  build  the  required  facilities’  structure  on  such  land  at  its  own  expense  in  accordance  with  our  needs;  (ii)  we  will  perform  any 
necessary  building  adjustments  at  our  expense  and  (iii)  Kibbutz  Sdot-Yam  will  lease  the  land  and  the  facility  to  us  under  a  long-term  lease 
agreement with terms to be negotiated in accordance with then prevailing market price. In addition, under this agreement, Kibbutz Sdot-Yam has 
agreed not to compete with us as long as it holds more than 10% of our shares.  

We  have  recently  informed  Kibbutz  Sdot-Yam  that  we  would  like  to  acquire  additional  land  on  the  grounds  of  our  Bar-Lev  manufacturing 
facility,  which  we  need  in  connection  with  our  increase  in  the  production  capacity  of  our  Bar-Lev  manufacturing  facility,  and  under  the 
agreement, Kibbutz Sdot-Yam has agreed to lease it to us for the market price, which is currently under negotiation.  

Management services agreement with Kibbutz Sdot-Yam  

Pursuant to a management services agreement entered into on December 25, 2006, Kibbutz Sdot-Yam provided us with management services, 
including, without limitation, strategic, operational and technical advisory services and directorship services, and we agreed to pay Kibbutz Sdot-
Yam  a  management  fee  of  NIS  1.2  million  ($0.3  million)  linked  to  the  Israeli  consumer  price  index  from  December  2006  plus  7.2%  of  our 
annual pre-tax net income before payment of management fees. Pursuant to the management services agreement, we paid to Kibbutz Sdot-Yam 
an aggregate of $3.4 million in 2010, $3.1 million in 2011 and $0.5 million in 2012. On December 31, 2011, the agreement was automatically 
renewed for an additional three-year period. The management services agreement terminated however in March 2012 upon the closing of our 
IPO.  

Land purchase agreement and leaseback  

Pursuant to a land purchase agreement and leaseback signed on March 31, 2011 and amended on February 13, 2012 between Kibbutz Sdot-Yam 
and  us,  Kibbutz  Sdot-Yam  acquired  from  us  in  September  2012  our  rights  in  the  lands  and  facilities  of  the  Bar-Lev  Industrial  Center  in 
consideration for approximately NIS 43.7 million ($10.9 million). Pursuant to the land purchase agreement, we were required to obtain certain 
third-party  consents  from,  among  others,  the  Israeli  Tax  Authorities  and  from  the  Israeli  Investment  Center.  All  such  consents  have  been 
obtained.  The  land  purchase  agreement  was  executed  simultaneously  with  the  execution  of  a  land  use  agreement.  Pursuant  to  the  land  use 
agreement,  Kibbutz  Sdot-Yam  permits  us  to  use  the  Bar-Lev  Grounds  for  a  period  of  ten  years  commencing  in  September  2012 that  will  be 
automatically renewed  unless  we  give  two years  prior notice, for a  ten-year term  in consideration  for an  annual fee  of  NIS  4.1 million  ($1.1 
million) to be linked to the increase of the Israeli consumer price index. The fee is subject to adjustment following January 1, 2021 and every 
three years thereafter at the option of Kibbutz Sdot-Yam if the Kibbutz obtains an appraisal that supports such an increase. The appraiser will be 
mutually agreed upon or, in the absence of agreement, will be chosen by Kibbutz Sdot-Yam from a list of assessors recommended at that time by 
Bank Leumi.  

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Under  the  land  use  agreement,  we may  not  decrease  or  return  to Kibbutz  Sdot-Yam  any  part  of  the land  underlying the  land use  agreement; 
however, subject to several limitations, we may be able to sublease such lands to a person approved in advance by Kibbutz Sdot-Yam. In such 
event,  we  will  continue  to  be  liable  to  Kibbutz  Sdot-Yam  with  respect  to  such  lands.  In  addition,  subject  to  certain  exceptions,  if  we  need 
additional facilities on the land that we are permitted to use by Kibbutz Sdot-Yam, subject to obtaining the permits required by law, Kibbutz 
Sdot-Yam will build such facilities for us by using the proceeds of a loan that we will make to Kibbutz Sdot-Yam, which loan shall be repaid to 
us by off-setting the monthly additional payment that we would pay for such new facilities and, if not fully repaid during the lease term, upon 
termination thereof.  

Agreements with Tene  

Investment agreement  

On July 4, 2006, pursuant to an investment agreement among Kibbutz Sdot-Yam and entities affiliated with it, Tene and us, we agreed to issue 
5,435,000  preferred  shares  to  Tene  representing  21.74%  of  our  outstanding  capital  stock  on  a  fully  diluted  basis  without  giving  effect  to  the 
exercise  of  the  option,  as  described  below,  in  consideration  for  an  aggregate  initial  investment  of  $25.0  million.  The  amount  of  the  original 
investment was subject to upward adjustment (by means of Tene paying additional amounts) or downward adjustment (by means of us issuing 
additional preferred shares to Tene) depending on our company value to be determined based on our average operating profit in 2006 and 2007 
(calculated in accordance with the agreement). Pursuant to the agreement, Tene paid us $25.0 million, based on a payment schedule included in 
the agreement, commencing in December 2006.  

We also granted Tene an option exercisable until the earlier of December 25, 2009 or a public offering of our shares, to purchase from us an 
additional 5% of our outstanding share capital, such that it would then own 26.74% of our outstanding shares on a fully diluted basis (assuming 
no additional issuance of shares by us) at the same price per share as Tene paid in connection with its original investment. As part of the Letter 
of  Understanding  of  December  15,  2009  (discussed  below),  the  parties  each  waived  all  of  their  claims  related  to  the  share  price  adjustment 
mechanism.  

The  preferred  shares  held  by  Tene  were  entitled  to  a  preference  on  annual  dividends  from  profits  not  generated  from  our  activities  as  an 
Approved Enterprise and in the absence of such profits, from profits otherwise generated by us, in an amount, per 250,000 preferred shares, up to 
(i) an amount of NIS 27.604 ($7.732), linked to the annual increase in the Israeli consumer price index, plus (ii) 0.000288% of our annual pre-
tax net income before payment of management fees. The preferred shares converted into ordinary shares upon the closing of our IPO in March 
2012 on a one-for-one basis.  

The investment agreement contained provisions regarding non-competition by Kibbutz Sdot-Yam, payment of dividends and composition of our 
board of directors. The investment agreement terminated, in its entirety, in March 2012 upon the consummation of our IPO.  

Pursuant to an agreement entered into in July 2011 and amended on February 13, 2012, Tene has agreed not to compete with us as long as it 
holds more than 10% of our shares.  

Management services agreement with Tene  

Pursuant to the investment agreement, we entered into a management services agreement with Tene on December 25, 2006, in which we agreed 
to pay Tene an annual management fee of NIS 600,000 ($0.2 million) linked to the annual increase in the Israeli consumer price index from 
December 2006 (payable on a quarterly basis) plus 1.0% of our annual pre-tax net income before payment of management fees based on our 
annual financial reports (payable 30 days following approval of our annual financial statements for each year). These amounts bear interest at an 
annual interest rate of 3.5% from their due date until actual payment. Commencing on January 3, 2010, the amount of the annual management 
fee was increased to NIS 870,000 ($0.2 million) linked to the annual increase in the Israeli consumer price index plus 1.58% the amount of our 
annual pre-tax net income before payment of the management fee based on our annual financial reports (payable 30 days following approval of 
our annual financial statements for each year). On December 31, 2011, the management services agreement was automatically renewed for an 
additional  three-year  period.  The  management  services  agreement  terminated  immediately  upon  the  closing  of  our  IPO.  We  paid  to  Tene  an 
aggregate of $0.9 million in each of 2010 and 2011 and $0.2 million in 2012 in management fees.  

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Articles of association and Voting Agreement  

Our articles of association were amended in March 2012 immediately prior to the consummation of our IPO as follows:  

• 

• 

• 

our board of directors is comprised of no less than seven and no more than 11 members, which shall be elected by a simple majority 
vote (other than external directors who will be appointed and removed from office according to the terms of the Companies Law) at a 
meeting of our shareholders once a year; 

the chairman of our board shall be appointed (and dismissed or replaced, as needed) by the members of our board by a simple majority 
vote; and 

our Chief Executive Officer will be appointed (and dismissed or replaced, as needed) by our board of directors by a simple majority 
vote; provided, however, that during the first year following the completion of our IPO (until March 2013), the dismissal of our Chief 
Executive Officer will be conditioned upon the approval of Tene. 

In addition, pursuant to a voting agreement, Kibbutz Sdot-Yam and Tene have agreed to the following:  

•  Kibbutz Sdot-Yam and Tene will vote together for six nominees to our board of directors nominated by Kibbutz Sdot-Yam, and, for so 

long as Tene holds more than 8.25% of our outstanding share capital, one nominee to our board of directors nominated by Tene; 

•  Kibbutz  Sdot-Yam  has  currently  nominated  five  directors  to  our  board  of  directors  and  has  the  right  to  propose  for  nomination  one 

additional director for whom Tene must vote to be a member of our board of directors pursuant to the voting agreement; 

• 

the  remaining  four  members  of  our  board  of  directors  will  be  external/independent  directors  in  accordance  with  any  applicable  law. 
Tene  will  vote  at  any  meeting  of  our  shareholders  for  such  nominees  as  nominated  by  Kibbutz  Sdot-Yam  for  these  four  positions, 
provided they are qualified in accordance with any applicable law; and 

•  Kibbutz  Sdot-Yam  and  Tene  will  vote  at  any  meeting  of  our  shareholders  for  a  resolution  approving  monthly  compensation  in  the 
amount  of  $1,750  plus  out-of-pocket  expenses  for  each  of  our  directors  (excluding  the  chairman  of  our  board  and  any  external  or 
independent directors). 

This voting arrangement between Kibbutz Sdot-Yam and Tene will terminate if Tene’s holdings in our company decrease below 8.25%. Tene 
will notify Kibbutz Sdot-Yam no later than seven days following the occurrence of such an event.  

Registration rights agreement  

Pursuant to a registration rights agreement, entered into on July 21, 2011 and amended on February 13, 2012, following our IPO in March 2012, 
Kibbutz Sdot-Yam and Tene each have the right to request that we file a registration statement registering their shares, provided that the value of 
the shares to be registered is not less than $5.0 million, net of any underwriting discount or commission and provided further that we are not 
required to file more than two registration statements in any 12-month period. These parties may also request that we file a registration statement 
on a Form F-3, if we are eligible to use such form, provided that the net value of the shares to be registered is not less than $1.0 million and 
provided further that we are not required to file more than two registration statements on a Form F-3 in any 12-month period.  

Each of Kibbutz Sdot-Yam and Tene has piggyback registration rights, which provide them with the right to register their shares in the event of 
an offering of securities by us. To the extent that the underwriters limit the number of shares that can be included in a registration statement, we 
have discretion to register those shares we choose first, followed by the shares of Kibbutz Sdot-Yam and Tene. Kibbutz Sdot-Yam’s and Tene’s 
shares are to be registered according to a ratio  which assumes that Tene  holds twice as many shares  as it actually holds. Additionally, in  the 
event of a demand registration, Tene shall have the right to register its shares prior to Kibbutz Sdot-Yam.  

These registration rights terminate upon the earlier of seven years following the date of our IPO or the date that a holder of registration rights can 
sell its shares freely under Rule 144 without restrictions on volume.  

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Letter of understanding  

Pursuant to a letter of understanding, dated December 15, 2009, between the general partner of Tene and an affiliate of Kibbutz Sdot-Yam, Tene 
(i) purchased  an additional 1,706,250  preferred  shares  from  us for approximately  $7.85  million,  reflecting  a  price per share  of  $4.60 and  (ii) 
purchased from Kibbutz Sdot-Yam an additional 425,000 of our ordinary shares, for an aggregate amount of $2.38 million, reflecting a price per 
share of $5.60. In addition, Kibbutz Sdot-Yam granted to Tene an option, exercisable until October 30, 2011, to acquire from Kibbutz Sdot-Yam 
up to an additional 425,000 of our ordinary shares, at a price of $5.00 per share (based on an exchange ratio of NIS 3.787 per US$1 and linked to 
50% of any increase in the Israeli consumer price index). In October 2010, Tene and the Kibbutz agreed that the exercise price for the options 
will be $4.70 per share. Tene exercised its option in October 2011.  

Relationship and agreements with Canadian Quartz Holdings Inc.  

In September 2010, we signed an agreement to establish a joint venture, Caesarstone Canada Inc., with our distributor in Eastern Canada, Ciot. 
The final closing occurred on October 15, 2010, and the commencement of Caesarstone Canada Inc.’s operations occurred in mid-October. We 
hold  a  55%  ownership  interest  in  the  joint  venture  with  Ciot  holding  the  remaining  ownership  interest.  The  approval  of  both  shareholders  is 
required for certain corporate actions by the joint venture, including reducing the selling price of the joint venture’s products below a certain 
level.  The  joint  venture  has  entered  into  a  services  agreement  with  Ciot  pursuant  to  which  Ciot  is  required  to  provide  logistical  and  support 
services to the joint venture. Ciot may terminate the services agreement for any reason by providing the joint venture with at least 12 months 
prior written notice.  

Caesarstone Canada Inc. is also obligated to distribute 30% of its profits per year as a dividend to its shareholders unless shareholder approval is 
obtained. In addition, we granted Ciot a put option and Ciot granted us a call option for its interest each exercisable any time between July 1, 
2012 and July 1, 2023. Exercise of the put option requires six months prior notice, and if Ciot exercises such option in the future, we will be 
required to make a cash payment to them. Exercise of the call option does not require prior notice. The different purchase prices of each option 
following such an exercise is to be calculated based on the corporate value of Caesarstone Canada Inc. according to a formula that includes the 
number of slabs sold by Caesarstone Canada Inc. and the price per slab for Caesarstone Canada Inc. In January 2011, a loan in the amount of 
CAD$4.0 million was made to Caesarstone Canada Inc. by its shareholders, Ciot and ourselves, on a pro rata basis.  

Agreements with directors and officers  

Employment agreements  

See  “ITEM  6:  Directors,  Senior  Management  and  Employees—Compensation  of  Officers  and  Directors—Employment  and  consulting 
agreements with executive officers.”  

Indemnification agreements  

See “ITEM 6: Directors, Senior Management and Employees—Board Practices—Exculpation, insurance and indemnification of office holders.”  

C. 

Interests of experts and counsel 

Not applicable.  

ITEM 8: Financial Information  

A. 

Consolidated Financial Statements and Other Financial Information 

Consolidated Financial Statements  

For our audited consolidated financial statements for the year ended December 31, 2012, please see pages F-2 to F-73 of this report.  

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Legal Proceedings  

Arbitration proceeding with Microgil Agricultural Cooperative Society Ltd.  

In November 2011, Kfar Giladi Quarries Agricultural Cooperative Society Ltd., or Kfar Giladi, and Microgil Agricultural Cooperative Society 
Ltd., or Microgil, an entity we believe is controlled by Kfar Giladi, initiated arbitration proceedings against us that commenced in April 2012. 
We refer to Kfar Giladi and Microgil as the claimants.  

The arbitration arises  out  of  a  dispute  related  to  a  quartz  processing  agreement  (the “Processing  Agreement”)  that  we  entered  into  with  Kfar 
Giladi (which subsequently purportedly assigned it to Microgil) in June 2006 pursuant to which Kfar Giladi committed to establish a production 
facility at its own expense within 21 months of the date of the Processing Agreement to process quartz for us and for other potential customers. 
Pursuant  to  the  Processing  Agreement,  we  committed  to  pay  fixed  prices  for  quartz  processing  services  related  to  agreed  upon  quantities  of 
quartz over a period of ten years from the date set for the claimants to commence operating the production facility. We estimate that the total 
amount of such payments would have been approximately $55 million. It is our position that the production facility established by the claimants 
was not operational until approximately two years after the date required by the Processing Agreement. As a result, we were unable to purchase 
the minimum quantities set forth in the Processing Agreement and we therefore acquired the quantities of ground quartz that we needed from 
other quartz suppliers.  

It  is  also  our  position,  which  is  disputed  by  the  claimants,  that  the  Processing  Agreement  was  terminated  by  us  following  its  breach  by  the 
claimants. We contend that our purchases of ground quartz from Microgil in 2010 and 2011 were made pursuant to new understandings reached 
between the parties and not pursuant to the Processing Agreement. The claimants allege that the Processing Agreement was still in effect and 
that we did not meet  our contractual  commitments under the  Processing Agreement  to order  the  minimum  annual quantity.  In  addition, once 
production began, we contend that the claimants failed to consistently deliver the required quantity and quality of ground quartz as agreed by the 
parties.  

We also contend that the claimants are responsible for not returning to us unprocessed quartz that we provided to them, including quartz that is 
currently in the claimants’ possession and additional quartz that is unaccounted for. Each party has various other claims against the other.  

In January 2012, Microgil notified us that it had closed its production facility as a result of our breach of the Processing Agreement. In April 
2012, the claimants filed a claim with the arbitrator against us for NIS 232.8 million ($62.4 million) for alleged damages and losses incurred by 
them in connection with a breach of the Processing Agreement by us; we are disputing such a breach by us. In August 2012, we filed a claim 
against  the  claimants  in  the  arbitration  for  NIS  76.6  million  ($20.5  million)  for  damages  incurred  by  us  in  connection  with  Microgil’s 
malfunctioning operations, Microgil’s breach of the Processing Agreement and the understanding between the parties regarding the agreement 
after it was terminated, inventory which was not returned to us and was unaccounted for and an unpaid loan, which was granted by us to the 
claimants.  

We intend to defend the arbitration vigorously and to seek damages from Microgil for damage caused to us. However, we cannot provide any 
assurance that an adverse ruling or a negative outcome will not have a material adverse effect on us.  

Claim by former South African distributor  

In December 2007, we terminated our agency agreement with our former South African agent, World of Marble and Granite (“WOMAG”) on 
the basis that it had breached the agreement. In the same month, we filed a claim for NIS 1.0 million ($0.3 million) in the Israeli District Court in 
Haifa based on such breach. WOMAG has contested the jurisdiction of the Israeli court on the grounds of validity of service, and also filed a 
request to stay proceedings on the basis of an inconvenient forum (forum non conveniens). Both the court and the subsequent appellate courts 
have dismissed WOMAG’s contest of the validity of service. On December 9, 2010, the court denied WOMAG’s objection to its jurisdiction on 
the grounds of inconvenient forum and on February 20, 2011, WOMAG’s appeal to this ruling was denied. In January 2008, WOMAG filed suit 
in South Africa seeking € 15.7 million ($20.7 million) for breach of contract. In August 2008, we filed a response to this claim disputing that we 
had  any  liability  to  WOMAG.  We  believe  we  have  valid  defenses  to  the  claims  alleged  and  are  defending  this  suit  vigorously.  We  do  not 
currently believe it is probable that there will be material losses related to this matter. In February 2010, the South African Court determined that 
it would not hear WOMAG’s claim until the Israeli court ruled on WOMAG’s objection to its jurisdiction. Despite a ruling by the Israeli court in 
February 2011 confirming its jurisdiction, WOMAG applied to commence proceedings in South Africa in August 2011. A court session in South 
Africa was held in February 2012 to determine whether the South African Court had jurisdiction over the proceedings. The South African Court 
has held that it has jurisdiction to hear WOMAG’s claim, but we are appealing this decision.  

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Claims related to alleged silicosis injuries  

Since 2008, 22 lawsuits have been filed against us or named us as third party defendants in Israel and one lawsuit has named Caesarstone USA, 
Inc. as a defendant in the United States. We have also received a number of additional letters threatening lawsuits on behalf of certain fabricators 
of our products in Israel or their employees in Israel alleging that they contracted illnesses, including silicosis, through exposure to fine silica 
particles when cutting, polishing, sawing, grinding, breaking, crushing, drilling, sanding or sculpting our products. Each of the lawsuits which 
has  been  filed  names  defendants  in  addition  to  us,  including,  in  certain  cases,  fabricators  that  employed  the  plaintiff,  the  Israeli  Ministry  of 
Industry, Trade and Employment, distributors of our products and insurance companies, and the lawsuit in the United States names a total of 26 
defendants that are manufacturers of equipment utilized in stone fabricating or finishing operations or manufacturers and marketers of stone and 
engineered stone products, including us. Silicosis is an occupational lung disease that is progressive and sometimes fatal, and is characterized by 
scarring of the lungs and damage to the breathing function. Inhalation of dust containing fine silica particles as a result of not well protected and 
not well controlled, or unprotected and uncontrolled, exposure while processing quartz, granite, marble and other materials can cause silicosis. 
Silica comprises 90% of engineered stones and smaller concentrations of silica are present in natural stones. Various types of claims are raised in 
these lawsuits and in the letters submitted to us, including product liability claims. Damages totaling $62.1 million are specified in the lawsuits 
currently filed against us in Israel; however, the amount of general damages, which includes items such as future pain and suffering and loss of 
future earnings, has not yet been specified in most of the lawsuits. As a result, there is uncertainty regarding the total amount of damages that 
may ultimately be sought. Total damages of $56.0 million, including $20.0 million of punitive damages, are sought in the U.S. lawsuit, to which 
Caesarstone USA, Inc. was added as a 26 th defendant approximately one year after commencement of the lawsuit. We believe that we have valid 
defenses to the lawsuits pending against us and to potential claims and intend to contest them vigorously.  

At  present, we  do not expect that  the lawsuits filed  against us to date will have a  material adverse effect on our financial position, results of 
operations, or cash flows, in part due to the current availability of insurance coverage. Nevertheless, all but five of the lawsuits are generally at a 
preliminary stage and no material determinations, including those relating to attribution of fault or amount of damages, have been made. There 
can  also  be  no  assurance  that  our  insurance  coverage  will  be  adequate  or  that  we  will  prevail  in  these  cases.  We  are  party  to  a  settlement 
agreement  that  was  approved  by  the  court  with  respect  to  one  of  the  lawsuits  filed.  In  that  instance,  the  total  settlement  is  for  NIS  275,000 
($73,667)  of which we have agreed to pay NIS 10,000 ($2,678) without admitting liability. Substantially all of the  balance is payable by  the 
fabricator that employed the individual in question and insurance companies. We can provide no assurance that other lawsuits will be settled in 
this manner or at all.  

General  

From  time  to  time,  we  are  involved  in  other  legal  proceedings  and  claims  in  the  ordinary  course  of  business  related  to  a  range  of  matters, 
including environmental, contract, employment claims, product liability and warranty claims, and claims related to modification and adjustment 
or replacement of product surfaces sold. While the outcome of these other claims cannot be predicted with certainty, we do not believe that any 
such claims will have a material adverse effect on us, either individually or in the aggregate. See Note 14 of the notes to the financial statements 
included elsewhere in this annual report.  

Dividends  

On April 4, 2012, we paid a special dividend of $26.4 million to our existing shareholders following the closing of our IPO in March 2012, and 
an additional dividend of $0.8 million to our preferred shareholders. We paid dividends equating to $14.0 million in fiscal year 2010 and $6.9 
million in fiscal year 2011. Our dividends were denominated in NIS and have been translated into U.S. dollars at the applicable exchange rate 
prevailing on the date each dividend was distributed.  

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Prior  to  our  IPO,  our  controlling  shareholders,  Kibbutz  Sdot-Yam  and  Tene,  received  periodic  dividends.  In  connection  with  our  IPO,  we 
determined  not  to  pay  any  dividends  until  at  least  March  21,  2013,  one  year  following  such  offering.  We  currently  expect  that  payments  of 
dividends will be made from time to time based on the recommendation of our board of directors, after taking into account legal limitations, 
growth plans and contractual limitations under our credit agreements, and other factors that our board of directors may deem relevant. We do not 
have a declared dividend policy although we may adopt one in the future. We may only pay dividends if we are in compliance with the financial 
covenants  contained  in  the  agreements  for  our  loans  and  credit  lines  both  before  and  after  payment  of  any  dividend.  We  are  currently  in 
compliance with all such covenants. See “ITEM 5: Operating and Financial Review and Prospects—Liquidity and Capital Resources—Credit 
facilities.”  

Under Israeli law, we may declare and pay dividends only if, upon the determination of our board of directors, there is no reasonable concern 
that  the  distribution  will  prevent  us  from  being  able  to  meet  the  terms  of  our  existing  and  foreseeable  obligations  as  they  become  due.  The 
distribution  of dividends  is  further  limited  by  Israeli  law  to  the greater  of  retained  earnings  and  earnings  generated  over  the  two  most  recent 
years. In the event that we do not have retained earnings or earnings generated over the two most recent years legally available for distribution, 
we may seek the approval of the court to distribute a dividend. The court may approve our request if it is convinced that there is no reasonable 
concern that a payment of a dividend will prevent us from satisfying our existing and foreseeable obligations as they become due.  

To  the  extent  we  declare  a  dividend,  we  do  not  intend  to  distribute  dividends  from  earnings  related  to  our  Approved/Beneficiary  Enterprise 
programs.  The  taxable  income  exemption  provided  under  the  Approved/Beneficiary  Enterprise  program  is valid  exclusively for  undistributed 
earnings, and as a result, a distribution of earnings related to our Approved/Beneficiary Enterprise programs would subject us to additional tax 
payments upon a distribution of these earnings as dividends.  

The  payment  of  dividends  may  be  subject  to  Israeli  withholding  taxes.  See  “ITEM  10:  Additional  Information—Taxation—Israeli  tax 
considerations and government programs—Taxation of our shareholders—Dividends.”  

B. 

Significant Changes 

Since the date of our audited financial statements included elsewhere in this annual report, there have not been any significant changes in our 
financial position.  

ITEM 9: The Offer and Listing  

A. 

Offer and Listing Details 

Our ordinary shares have been trading on the Nasdaq Global Select Market under the symbol “CSTE” since March 2012. The following table 
sets forth the high and low sales prices for our ordinary shares as reported by the NASDAQ Global Market, in U.S. dollars, for the quarters since 
our IPO in March 2012, and the most recent six months prior to the filing of this annual report:  

Annual 

2012 (beginning on March 22, 2012) 

Quarterly 

First Quarter 2012 (beginning on March 22, 2012) 
Second Quarter 2012 
Third Quarter 2012 
Fourth Quarter 2012 

91 

NASDAQ Global Market 

High 

Low 

(price per ordinary share) 

17.39       

10.08   

NASDAQ Global Market 

High 

Low 

(price per ordinary share) 

12.33       
13.88       
14.52       
17.39       

10.70   
10.75   
10.08   
14.01   

   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
  
  
  
  
    
    
    
    
NASDAQ Global Market 

High 

Low 

(price per ordinary share) 

25.75       
25.25       
20.02       
17.39       
16.17       
16.24       

21.25   
18.71   
16.15   
15.41   
14.59   
14.01   

Most Recent Six Months 

March 2013 (through March 22, 2013) 
February 2013 
January 2013 
December 2012 
November 2012 
October 2012 

B. 

Plan of Distribution 

Not applicable.  

C. 

Markets 

See “Offer and Listing Details” above.  

D. 

Selling Shareholders 

Not applicable.  

E. 

Dilution 

Not applicable.  

F. 

Expenses of the Issue 

Not applicable.  

ITEM 10: Additional Information  

A. 

Share Capital 

Not applicable.  

B. 

Memorandum of Association and Articles of Association 

Our  authorized  share  capital  consists  of  200,000,000  ordinary  shares,  par  value  NIS  0.04  per  share,  of  which  34,487,385  are  issued  and 
outstanding as of February 28, 2013.  

Our ordinary shares are not redeemable and do not have preemptive rights. The ownership or voting of ordinary shares by non-residents of Israel 
is  not  restricted  in  any  way  by  our  articles  of  association  or  the  laws  of  the  State  of  Israel,  except  for  anti-terror  legislation  and  except  that 
citizens of countries which are in a state of war with Israel may not be recognized as owners of ordinary shares.  

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Our  prior  articles  were  replaced  in  March  2012  by  new  articles  of  association  and  at  which  time  all  of  our  issued  and  outstanding  preferred 
shares converted into ordinary shares. The description below is a summary of the material provisions of our new articles of association and of the 
Companies Law.  

Voting  

Holders of our ordinary shares have one vote for each ordinary share held on all matters submitted to a vote of shareholders at a shareholder 
meeting. Shareholders may vote at shareholder meetings either in person, by proxy or, with respect to certain resolutions, by a voting instrument. 

Israeli  law  does  not  allow  public  companies  to  adopt  shareholder  resolutions  by  means  of  written  consent  in  lieu  of  a  shareholder  meeting. 
Shareholder voting rights may be affected by the grant of any special voting rights to the holders of a class of shares with preferential rights that 
may  be  authorized  in  the  future.  See  “ITEM  7:  Major  Shareholders  and  Related  Party  Transactions—Related  Party  Transactions—Post-IPO 
articles of association.”  

Transfer of shares  

Fully  paid  ordinary  shares  are  issued  in  registered  form  and  may  be  freely  transferred  under  our  articles  of  association  unless  the  transfer  is 
restricted or prohibited by another instrument, Israeli law or the rules of a stock exchange on which the shares are traded.  

Election of directors  

Our ordinary shares do not have cumulative voting rights for the election of directors. Rather, under our articles of association our directors are 
elected  by  the  holders  of  a  simple  majority  of  our  ordinary  shares  at  a  general  shareholder  meeting  (excluding  abstentions).  See  “ITEM  6: 
Directors,  Senior  Management  and  Employees—Board  Practices—Board  of  directors  and  officers.”  As  a  result,  the  holders  of  our  ordinary 
shares that represent more than 50% of the voting power represented at a shareholder meeting and voting thereon (excluding abstentions) have 
the power to elect any or all of our directors whose positions are being filled at that meeting, subject to the special approval requirements for 
external directors described under “ITEM 6: Directors, Senior Management and Employees—Board Practices—External Directors.” See “ITEM 
7: Major Shareholders and Related Party Transactions—Related Party Transactions—Post-IPO articles of association.” for a description of the 
voting agreement between Kibbutz Sdot-Yam and Tene Investment Funds.  

Dividend and liquidation rights  

Under Israeli law, we may declare and pay dividends only if, upon the determination of our board of directors, there is no reasonable concern 
that the distribution will not prevent us from being able to meet the terms of our existing and foreseeable obligations as they become due. Under 
the Companies Law, the distribution amount is further limited to the greater of retained earnings or earnings generated over the two most recent 
years legally available for distribution. In the event that we do not have retained earnings or earnings generated over the two most recent years 
legally available for distribution, we may seek the approval of the court in order to distribute a dividend. The court may approve our request if it 
is  convinced  that  there  is  no  reasonable  concern  that  the  payment  of  a  dividend  will  prevent  us  from  satisfying  our  existing  and  foreseeable 
obligations as they become due.  

In the event of our liquidation, after satisfaction of liabilities to creditors, our assets will be distributed to the holders of ordinary shares on a pro-
rata basis. Dividend and liquidation rights may be affected by the grant of preferential dividend or distribution rights to the holders of a class of 
shares with preferential rights that may be authorized in the future.  

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Shareholder meetings  

We are required to convene an annual general meeting of our shareholders once every calendar year within a period of not more than 15 months 
following  the  preceding  annual  general  meeting.  Our  board  of  directors  may  convene  a  special  general  meeting  of  our  shareholders  and  is 
required to do so at the request of two directors or one quarter of the members of our board of directors, or at the request of one or more holders 
of 5% or more of our share capital and 1% of our voting power, or the holder or holders of 5% or more of our voting power. All shareholder 
meetings require prior notice of at least 14 days and, in certain cases, 35 days. The chairman of our board of directors presides over our general 
meetings. However, if there is no such chairman or if at any meeting the chairman is not present within 15 minutes after the appointed time, or is 
unwilling to act as chairman, then the board members present at the meeting shall choose one of the board members as chairman of the meeting 
and  if  they  shall  not  do  so  then  the  shareholders  present  shall  choose  a  board  member,  or  if  no  board  member  is  present  or  if  all  the  board 
members present decline to take the chair, they shall choose any other person present to be chairman of the meeting. Subject to the provisions of 
the  Companies  Law  and  the  regulations  promulgated  thereunder,  shareholders  entitled  to  participate  and  vote  at  general  meetings  are  the 
shareholders of record on a date to be decided by the board of directors, which may be between four and 40 days prior to the date of the meeting, 
depending on the type of meeting and whether written proxies are being used.  

Quorum  

Pursuant to our articles of association, the quorum required for a meeting of shareholders consists of at least two shareholders present in person, 
by proxy or by a voting instrument, who hold at least 25% of our voting power. A meeting adjourned for lack of a quorum generally is adjourned 
one week thereafter at the same time and place, or to such other day, time and place, as our board of directors may indicate in the invitation to 
the meeting or in the notice of the meeting to the shareholders. Pursuant to the Companies Law, at the reconvened meeting, the meeting will take 
place with whatever number of participants are present, unless the meeting was called pursuant to a request by our shareholders, in which case 
the quorum required is the number of shareholders required to call the meeting as described under “—Shareholder meetings.”  

Resolutions  

Under the Companies Law, unless otherwise provided in the articles of association or applicable law, all resolutions of the shareholders require a 
simple majority of the voting rights represented at the meeting, in person, by proxy or, with respect to certain resolutions, by a voting instrument, 
and  voting  on  the  resolution  (excluding  abstentions).  A  resolution  for  the voluntary  winding up  of  the  company requires  the  approval by  the 
holders of 75% of the voting rights represented at the meeting, in person, by proxy and voting on the resolution (excluding abstentions).  

Access to corporate records  

Under  the Companies  Law, all  shareholders  generally have the right to  review  minutes of our  general  meetings,  our shareholder  register  and 
register of significant shareholders (as defined in the Companies Law), our articles of association, our financial statements, other documents as 
provided in the Companies Law, and any document we are required by law to file publicly with the Israeli Companies Registrar or with the Israel 
Securities Authority. Any shareholder who specifies the purpose of its request may request to review any document in our possession that relates 
to: (i) any action or transaction with a related party which requires shareholder approval under the Companies Law; or (ii) the approval, by the 
board of directors, of an action in which an office holder has a personal interest. We may deny a request to review a document if we determine 
that the request was not made in good faith, that the document contains a commercial secret or a patent or that the document’s disclosure may 
otherwise impair our interests.  

Acquisitions under Israeli law  

Full tender offer  

A person wishing to acquire shares of an Israeli public company and who would as a result hold over 90% of the target company’s issued and 
outstanding share capital is required by the Companies Law to make a tender offer to all of the company’s shareholders for the purchase of all of 
the issued and outstanding shares of the company.  

A person wishing to acquire shares of an Israeli public company and who would as a result hold over 90% of the issued and outstanding share 
capital of a certain class of shares is required to make a tender offer to all of the shareholders who hold shares of the same class for the purchase 
of all of the issued and outstanding shares of the same class.  

If the shareholders who do not respond to or accept the offer hold less than 5% of the issued and outstanding share capital of the company or of 
the applicable class of the shares, and more than half of the shareholders who do not have a personal interest in the offer accept the offer, all of 
the shares that the acquirer offered to purchase will be transferred to the acquirer by operation of law. However, a tender offer will be accepted if 
the shareholders who do not accept it hold less than 2% of the issued and outstanding share capital of the company or of the applicable class of 
the shares.  

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Upon  a successful  completion of such a full  tender offer, any shareholder that was an offeree  in  such tender  offer,  whether such  shareholder 
accepted the tender offer or not, may, within six months from the date of acceptance of the tender offer, petition the Israeli court to determine 
whether the tender offer was for less than fair value and that the fair value should be paid as determined by the court. However, under certain 
conditions, the offeror may determine in the terms of the tender offer that an offeree who accepted the offer will not be entitled to petition the 
Israeli court as described above.  
If the shareholders who did not respond or accept the tender offer hold at least 5% of the issued and outstanding share capital of the company or 
of the applicable class, the acquirer may not acquire shares of the company that will increase its holdings to more than 90% of the company’s 
issued and outstanding share capital or of the applicable class from shareholders who accepted the tender offer.  
The description above regarding a full tender offer shall also apply, with necessary changes, when a full tender offer is accepted and the offeror 
has also offered to acquire all of the company’s securities.  

Special tender offer  

The Companies Law provides that an acquisition of shares of an Israeli public company must be made by means of a special tender offer if as a 
result of the acquisition the purchaser would become a holder of at least 25% of the voting rights in the company. This rule does not apply if 
there is already another holder of at least 25% of the voting rights in the company.  

Similarly, the Companies Law provides that an acquisition of shares in a public company must be made by means of a special tender offer if as a 
result  of  the  acquisition  the  purchaser  would  become  a  holder  of  more  than  45%  of  the  voting  rights  in  the  company,  if  there  is  no  other 
shareholder of the company who holds more than 45% of the voting rights in the company.  

These requirements do not apply if the acquisition (i) occurs in the context of a private offering, on the condition that the shareholders meeting 
approved the acquisition as a private offering whose purpose is to give the acquirer at least 25% of the voting rights in the company if there is no 
person who holds at least 25% of the voting rights in the company, or as a private offering whose purpose is to give the acquirer 45% of the 
voting rights in the company, if there is no person who holds 45% of the voting rights in the company; (ii) was from a shareholder holding at 
least 25% of the voting rights in the company and resulted in the acquirer becoming a holder of at least 25% of the voting rights in the company; 
or (iii) was from a holder of more than 45% of the voting rights in the company and resulted in the acquirer becoming a holder of more than 45% 
of the voting rights in the company.  

The special tender offer may be consummated only if (i) at least 5% of the voting power attached to the company’s outstanding shares will be 
acquired by the offeror and (ii) the special tender offer is accepted by a majority of the votes of those offerees who gave notice of their position 
in respect of the offer; in counting the votes of offerees, the votes of a holder of control in the offeror, a person who has personal interest in 
acceptance  of  the  special  tender  offer,  a  holder  of  at  least  25%  of  the  voting  rights  in  the  company,  or  any  person  acting  on  their  or  on  the 
offeror’s behalf, including their relatives or companies under their control, are not taken into account.  

In the event that a special tender offer is made, a company’s board of directors is required to express its opinion on the advisability of the offer or 
shall abstain from expressing any opinion if it is unable to do so, provided that it gives the reasons for its abstention.  

An office holder in a target company who, in his or her capacity as an office holder, performs an action the purpose of which is to cause the 
failure  of  an  existing  or  foreseeable  special  tender  offer  or  is  to  impair  the  chances  of  its  acceptance,  is  liable  to  the  potential  purchaser  and 
shareholders for damages resulting from his acts, unless such office holder acted in good faith and had reasonable grounds to believe he or she 
was acting for the benefit of the company. However, office holders of the target company may negotiate with the potential purchaser in order to 
improve the terms of the special tender offer, and may further negotiate with third parties in order to obtain a competing offer.  

If a special tender offer was accepted by a majority of the shareholders who announced their stand on such offer, then shareholders who did not 
respond to the special offer or had objected to the special tender offer may accept the offer within four days of the last day set for the acceptance 
of the offer.  

In the event that a special tender offer is accepted, then the purchaser or any person or entity controlling it and any corporation controlled by 
them shall refrain from making a subsequent tender offer for the purchase of shares of the target company and may not execute a merger with the 
target company for a period of one year from the date of the offer, unless the purchaser or such person or entity undertook to effect such an offer 
or merger in the initial special tender offer.  

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Merger  

The Companies Law permits merger transactions if approved by each party’s board of directors and, unless certain requirements described under 
the Companies Law are met, a majority of each party’s shareholders, by a majority of each party’s shares that are voted on the proposed merger 
at a shareholders’ meeting.  

The board of directors of a merging company is required pursuant to the Companies Law to discuss and determine whether in its opinion there 
exists a reasonable concern that as a result of a proposed merger, the surviving company will not be able to satisfy its obligations towards its 
creditors,  taking  into  account  the  financial  condition  of  the  merging  companies.  If  the  board  of  directors  has  determined  that  such  a  concern 
exists, it may not approve a proposed merger. Following the approval of the board of directors of each of the merging companies, the boards of 
directors must jointly prepare a merger proposal for submission to the Israeli Registrar of Companies.  

For purposes of the shareholder vote, unless a court rules otherwise, the merger will not be deemed approved if a majority of the shares voting at 
the shareholders meeting (excluding abstentions) that are held by parties other than the other party to the merger, any person who holds 25% or 
more of the means of control (See “ITEM 6: Directors, Senior Management and Employees—Board Practices—Audit committee—Approval of 
transactions with related parties” for a definition of means of control) of the other party to the merger or any one on their behalf including their 
relatives (See “Management—External directors—Qualifications of external directors” for a definition of relatives) or corporations controlled by 
any of them, vote against the merger.  

In  addition,  if  the  non-surviving  entity  of  the  merger  has  more  than  one  class  of  shares,  the  merger  must  be  approved  by  each  class  of 
shareholders.  

If  the  transaction  would  have  been  approved  but  for  the  separate  approval  of  each  class  of  shares  or  the  exclusion  of  the  votes  of  certain 
shareholders as provided above, a court may still rule that the company has approved the merger upon the request of holders of at least 25% of 
the  voting  rights  of  a  company,  if  the  court  holds  that  the  merger  is  fair  and  reasonable,  taking  into  account  the  appraisal  of  the  merging 
companies’ value and the consideration offered to the shareholders.  

Under the Companies Law, each merging company must send a copy of the proposed merger plan to its secured creditors. Unsecured creditors 
are entitled to receive notice of the merger, as provided by the regulations promulgated under the Companies Law. Upon the request of a creditor 
of either party to the proposed merger, the court may delay or prevent the merger if it concludes that there exists a reasonable concern that, as a 
result of the merger, the surviving company will be unable to satisfy the obligations of the target company. The court may also give instructions 
in order to secure the rights of creditors.  

In addition, a merger may not be completed unless at least 50 days have passed from the date that a proposal for approval of the merger was filed 
with the Israeli Registrar of Companies and 30 days from the date that shareholder approval of both merging companies was obtained.  

Anti-takeover measures  

The Companies Law  allows us  to create and issue  shares having  rights  different from those attached to  our ordinary  shares, including shares 
providing certain preferred or additional rights to voting, distributions or other matters and shares having preemptive rights. We do not have any 
authorized or issued shares other than ordinary shares. In the future, if we do create and issue a class of shares other than ordinary shares, such 
class  of  shares,  depending  on  the  specific  rights  that  may  be  attached  to  them,  may  delay  or  prevent  a  takeover  or  otherwise  prevent  our 
shareholders from realizing a potential premium over the market value of their ordinary shares. The authorization of a new class of shares will 
require an amendment to our articles  of association which requires the prior approval  of a majority  of our shares  represented and voting at a 
general meeting. Shareholders voting at such a meeting will be subject to the restrictions under the Companies Law described in “—Voting.”  

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Tax law  

Israeli tax law treats some acquisitions, such as stock-for-stock swaps between an Israeli company and a foreign company, less favorably than 
U.S. tax law. For example, Israeli tax law may subject a shareholder who exchanges ordinary shares in an Israeli company for shares in a non-
Israeli  corporation  to  immediate  taxation  unless  such  shareholder  receives  authorization  from  the  Israeli  Tax  Authority  for  different  tax 
treatment.  See  “ITEM  10:  Additional  Information—Taxation—Israeli  tax  considerations  and  government  programs—Taxation  of  our 
shareholders—Capital gains.”  

Changes in capital  

Our articles of association enable us to increase or reduce our share capital. Any such changes are subject to the provisions of the Companies 
Law and must be approved by a resolution duly passed by our shareholders at a general or special meeting by voting on such change.  

Establishment  

We were  incorporated  under the  laws  of the  State  of Israel  on  December  31,  1989.  Our predecessor  commenced  operations  in  1987. We  are 
registered with the Israeli Registrar of Companies in Jerusalem. Our registration number is 51-143950-7. Our purpose as set forth in our articles 
of association is to engage in any lawful business.  

Transfer agent and registrar  

The  transfer  agent  and  registrar  for  our  ordinary  shares  is  American  Stock  Transfer  &  Trust  Company.  Its  address  is  6201  15th  Avenue, 
Brooklyn, New York 11219, and its telephone number is (800) 937-5449.  

Listing  

Our ordinary shares have been approved for quotation on the Nasdaq Global Select Market under the symbol “CSTE.”  

C. Material Contracts  

We  entered  into  an  underwriting  agreement  between  us  and  J.P.  Morgan  Securities  LLC,  Barclays  Capital  Inc.  and  Credit  Suisse  Securities 
(USA) LLC, as representatives of the underwriters, on March 21, 2012, with respect to the ordinary shares sold in our IPO in the United States. 
We  have  agreed  to  indemnify  the  underwriters  against  certain  liabilities,  including  liabilities  under  the  Securities  Act,  and  to  contribute  to 
payments the underwriters may be required to make in respect of such liabilities.  

Summaries of the following material contracts and amendments to these contracts are included in this annual report in the places indicated:  

Material Contract 

Location 

Agreements with Kibbutz Sdot-Yam 

Lease Agreement for Bar-Lev Industrial Park 

Agreement with Mikroman Madencilik San ve 
TIC.LTD.STI 

2013 Addendum with Mikroman Madencilik San ve 
TIC.LTD.STI 

2011 Incentive Compensation Plan 

Form of Indemnification Agrement 

Registration Rights Agreement 

Extension of Registration Rights Agreement 

Agreements with Tene 

“ITEM  7:  Major  Shareholders  and  Related  Party  Transactions—
Related  Party  Transactions—Relationshp  and  agreements  with  Kibbutz  Sdot-
Yam.” 

“ITEM 7: Major Shareholders and Related Party Transactions—

Related Party Transactions—Relationshp and agreements with Kibbutz Sdot-
Yam—Land purchase agreement and leaseback.” 

“ITEM  3: Key Information—Risk Factors—We may encounter delays 
in manufacturing if we are required to change the suppliers for the quartz used in 
the production of our products.” 

“ITEM  3: Key Information—Risk Factors—We may encounter delays 
in manufacturing if we are required to change the suppliers for the quartz used in 
the production of our products.”     

“ITEM  6: Directors, Senior Management and Employees—

Compensation of Officers and Directors— Equity incentive plan.” 

“ITEM 6: Directors, Senior Management and Employees—Board 

Practices—Exculpation, insurance and indemnification of office holders.” 
“ITEM 7: Major Shareholders and Related Party Transactions—

Related Party Transactions—Registration rights agreement.” 

“ITEM 7: Major Shareholders and Related Party Transactions—

Related Party Transactions—Registration rights agreement.” 

“ITEM 7: Major Shareholders and Related Party Transactions—

Related Party Transactions—Agreements with Tene.” 

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D. 

Exchange Controls 

In 1998, Israeli currency control regulations were liberalized significantly, so that Israeli residents generally may freely deal in foreign currency 
and  foreign  assets,  and  non-residents  may  freely  deal  in  Israeli  currency  and  Israeli  assets.  There  are  currently  no  Israeli  currency  control 
restrictions on remittances of dividends on the ordinary shares or the proceeds from the sale of the shares provided that all taxes were paid or 
withheld; however, legislation remains in effect pursuant to which currency controls can be imposed by administrative action at any time.  

Non-residents of Israel may freely hold and trade our securities. Neither our memorandum of association nor our articles of association nor the 
laws of the State of Israel restrict in any way the ownership or voting of ordinary shares by non-residents, except that such restrictions may exist 
with respect to citizens of countries which are in a state of war with Israel. Israeli residents are allowed to purchase our ordinary shares.  

E. 

Taxation 

The following description is not intended to  constitute a complete analysis of  all  tax  consequences relating to the  acquisition, ownership and 
disposition of our ordinary shares. You should consult your own tax advisor concerning the tax consequences of your particular situation, as well 
as any tax consequences that may arise under the laws of any state, local, foreign or other taxing jurisdiction.  

Israeli tax considerations and government programs  

The following is a brief summary of the material Israeli tax laws applicable to us, and certain Israeli Government programs benefiting us. This 
section also contains a discussion of material Israeli tax consequences concerning the ownership of and disposition of our ordinary shares. This 
summary does not discuss all aspects of Israeli tax law that may be relevant to a particular investor in light of his or her personal investment 
circumstances or to some types of investors, such as traders in securities, who are subject to special treatment under Israeli law. Because some 
parts of this discussion are based on new tax legislation that has not yet been subject to judicial or administrative interpretation, we cannot assure 
you that the Israeli governmental and tax authorities or the Israeli courts will accept the views expressed below. The discussion below is subject 
to amendment under Israeli law or changes to the applicable judicial or administrative interpretations of Israeli law, which could affect the tax 
consequences described below.  

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The discussion below does not cover all possible tax considerations. Potential investors are urged to consult their own tax advisors as to 
the  Israeli  or  other  tax  consequences  of  the  purchase,  ownership  and  disposition  of  our  ordinary  shares,  including  in  particular,  the 
effect of any foreign, state or local taxes.  

General corporate tax structure in Israel  

Israeli  companies  were  generally  subject  to  corporate  tax  at  the  rate  of  24%  in  2011  (25%  in  2010).  Prior  to  the  enactment  of  the  Law  for 
Changing  the  Tax  Burden  in  Israel  (the  “Tax  Change  Law”),  Israeli  corporate  tax  rates  were  scheduled  to  be  reduced  to  23%  in  2012  and 
ultimately to 18% by 2016. This scheduled gradual reduction in corporate tax rates was repealed. Instead, the Tax Change Law provides that the 
corporate tax rate was  increased to 25% in 2012 and thereafter. However, the effective corporate tax rate payable by a company  that derives 
income from an Approved Enterprise, a Beneficiary Enterprise or a Preferred Enterprise (as discussed below) may be considerably less. Capital 
gains generated by an Israeli company are generally subject to tax at the corporate tax rate of 25%.  

Law for the Encouragement of Industry (Taxes), 1969  

The Law for the Encouragement of Industry (Taxes), 1969, generally referred to as the “Encouragement of Industry Law,” provides several tax 
benefits for “Industrial Companies.” Pursuant to the Encouragement of Industry Law, a company qualifies as an Industrial Company if it is a 
resident of Israel and at least 90% of its gross income in any tax year (exclusive of income from certain defense loans) is generated from an 
“Industrial Enterprise” that it owns. An Industrial Enterprise is defined as an enterprise whose principal activity, in a given tax year, is industrial 
manufacturing.  

An Industrial Company is entitled to certain tax benefits, including: (i) a deduction of the cost of purchases of patents, know-how and certain 
other intangible property rights (other than goodwill) used for the development or promotion of the Industrial Enterprise over a period of eight 
years, beginning from the year in which such rights were first used, (ii) the right to elect to file consolidated tax returns, under certain conditions, 
with additional Israeli Industrial Companies controlled by it and (iii) the right to deduct expenses related to public offerings in equal amounts 
over a period of three years beginning from the year of the offering.  

Eligibility for benefits under the Encouragement of Industry Law is not contingent upon the approval of any governmental authority.  

There is no assurance that we qualify or will continue to qualify as an Industrial Company or that the benefits described above will be available 
in the future.  

Law for the Encouragement of Capital Investments, 1959  

The  Law  for  the  Encouragement  of  Capital  Investments,  1959,  generally  referred  to  as  the  “Investment  Law,”  provides  different  benefits  to 
“Approved Enterprise,” “Beneficiary Enterprise” and “Preferred Enterprise.”  

The Investment Law provides that a capital investment in eligible facilities may, upon application to the Investment Center of the Ministry of 
Industry,  Trade  and  Labor  of  the  State  of  Israel  (the  “Investment  Center”),  be  designated  as  an  “Approved  Enterprise.”  Each  certificate  of 
approval  for  an  Approved  Enterprise  relates  to  a  specific  investment  program  delineated  both  by  its  financial  scope,  including  its  sources  of 
capital, and by its physical characteristics, e.g., the equipment to be purchased and utilized pursuant to the program. The tax benefits generated 
from any such certificate of approval relate only to taxable income attributable to the specific Approved Enterprise.  

A company owning an Approved Enterprise is eligible for a combination of grants and tax benefits (the “Grant Track”). The tax benefits under 
the  Grant  Track  include  accelerated  depreciation  and  amortization  for  tax  purposes  as  well  as  the  taxation  of  income  generated  from  an 
Approved  Enterprise  at  reduced tax  rates.  Regarding Grant  Tracks  approved  prior to  Amendment No.  68,  the  maximum  corporate  tax rate  is 
25%, for a certain period of time. The benefit period is ordinarily seven years commencing with the year in which the Approved Enterprise first 
generates  taxable  income.  The  benefit  period  is  limited  to  12  years  from  the  earlier  of  the  operational  year  as  determined  by  the  Investment 
Center or 14 years from the date of approval of the Approved Enterprise. A company owning an Approved Enterprise under Amendment No. 68, 
is eligible, under specific provisions of the Encouragement Law, for the reduced tax rate of Preferred Enterprise status as discussed below.  

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A company owning an Approved Enterprise that was approved on or after April 1, 1986 through December 31, 2004 had the option to elect to 
forego its entitlement to grants and tax benefits under the Grant Track and apply for an alternative package of tax benefits for a benefit period of 
between seven and ten years (the “Alternative Track”). The benefit period is limited to the earlier of 12 years from the operational year or 14 
years from the date of approval. These benefits provide that undistributed income from the Approved Enterprise is generally fully exempt from 
corporate tax for a defined period ranging generally between two and ten years from the first year of taxable income, depending principally upon 
the  location  of  the  enterprise  within  Israel  and  the  type  of  the  Approved  Enterprise.  Upon  expiration  of  such  tax  exempt  benefit  period,  the 
Approved Enterprise is subject to tax at the rate of 25% (or a lower rate in the case of a Foreign Investment Company (“FIC”)), for the remainder 
of the applicable benefit period. However, a company that pays a dividend out of income generated from the Approved Enterprise(s) during the 
tax exemption period will be subject to the deferred corporate tax with respect to the amount distributed (grossed up with the effective corporate 
tax  rate  which  would  have  applied  if  the  company  had  not  enjoyed  the  exemption)  at  the  reduced  tax  rate  ranging  between  10%  and  25% 
depending on the percentage of foreign ownership in the company.  

Notwithstanding the foregoing, an amendment to the Investment Law, effective as of April 1, 2005, changed certain criteria of the Investment 
Law (“Amendment No. 60”). An eligible program under Amendment No. 60 qualifies for benefits as a “Beneficiary Enterprise” (rather than as 
an  Approved  Enterprise  which  status  is  still  applicable  for  investment  programs  approved  prior  to  December  31,  2004  and/or  investment 
programs under the Grant Track). According to Amendment No. 60, only investment programs eligible for grants under the Grant Track require 
the prior approval of the Investment Center.  

Amendment No. 60 also specifies the criteria necessary for investments to qualify as a Beneficiary Enterprise. In order to receive tax benefits as 
a  Beneficiary  Enterprise,  Amendment  No.  60  states  that,  among  other  requirements,  a  company  must  meet  certain  conditions  including  the 
making  of  a  minimum  investment  in  the  Beneficiary  Enterprise  within  a  specified  amount  of  time.  The  tax  benefits  granted  to  a  Beneficiary 
Enterprise are determined, depending on the location of the Beneficiary Enterprise within Israel, among other factors, according to one of the 
following tracks:  

1.  Similar to the Alternative Track, an exemption from corporate tax may be available on undistributed income for a period of two to ten 
years, depending on the location of the Beneficiary Enterprise within Israel, as well as a reduced corporate tax rate of 10% to 25% for 
the remainder of the benefit period, depending on the level of foreign investment in each year (the “Tax Benefits Track”). Benefits are 
generally  granted  for  a  term  of  seven  to  ten  years,  depending  on  the  location  of  the  enterprise  within  Israel  and  the  level of  foreign 
investment in the company. However, a company that pays a dividend out of income generated from the Beneficiary Enterprise during 
the tax exemption period is subject to the deferred corporate tax with respect to the amount distributed (grossed up with the effective 
corporate tax rate which would have applied if the company had not enjoyed the exemption) at a reduced tax rate between 10% and 
25%, depending on the level of foreign investment. The company is required to withhold tax on such distribution at a rate of 15% (or at 
a reduced rate under an applicable double tax treaty); or 

2.  A special track which enables companies owning facilities in certain locations within Israel to pay corporate tax at the flat rate of 11.5% 
on the income of the Beneficiary Enterprise (the “Ireland Track”). The benefit period is for ten years. Upon payment of a dividend, the 
company will not be required to pay an additional corporate tax, but will be subject to a withholding tax on such dividend at a rate of 
15% for Israeli residents and at a rate of 4% for foreign residents. 

Some of our facilities had been granted “Approved Enterprise” status by the Investment Center, which entitled us to investment grants and tax 
benefits  for  certain  of  our  investment  programs.  Until  the  end  of  the  tax  year  2010,  we  were  eligible  for  tax  benefits  under  three  different 
programs. One of the programs provided us with certain tax benefits for a period of seven consecutive years. The second program provided us 
with an investment grant of 24% of  our approved investments, in addition  to  certain  tax  benefits, for a period of  seven  consecutive years. In 
addition, some of our facilities had the status of a Beneficiary Enterprise which made us eligible for tax benefits for a period of up to ten years. 
Our elective year in this program is the year 2008.  

In  December  2010,  the  Israeli  parliament,  or  the  Knesset,  approved  the  Economic  Policy  Law  for  the  years  2011  and  2012  (Legislation 
Amendments)-2011 that determines, among others things, amendments to the Investment Law (“Amendment No. 68”). Amendment No. 68 is 
effective as of January 1, 2011 and changes the benefit alternatives under the Investment Law.  

Eligible  companies  under  Amendment  No.  68  can  receive  benefits  as  a  “Preferred  Enterprise.”  In  order  to  receive  benefits  as  a  Preferred 
Enterprise, Amendment No. 68 states, among other requirements, that a company must meet certain conditions including owning an industrial 
enterprise that meets the “Competitive Enterprise” conditions as described by the Investment Law. The benefits granted to a Preferred Enterprise 
are determined depending on the location of the Preferred Enterprise within Israel.  

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Qualified  enterprises  located  in  specific  locations  within  Israel  are  eligible  for  grants  and/or  loans  simultaneously  with  tax  benefits.  Grants 
and/or loans are approved by the Israeli Investment Center.  

Amendment No. 68 imposes a reduced flat corporate tax rate which is not program-dependent and applies to the industrial enterprise’s entire 
preferred income. The reduced flat corporate tax rates for qualified industrial enterprises will be gradually reduced over a period of five years, as 
follows:  

1. 

In 2011-2012, the reduced tax rate is 10% or 15% depending on the Preferred Enterprise’s location in Israel. 

2. 

In 2013-2014, the reduced tax rate will be 7% or 12.5% depending on the Preferred Enterprise’s location in Israel. 

3. 

In 2015 and onwards, the reduced tax rate will be 6% or 12% depending on the Preferred Enterprise’s location in Israel. 

The tax benefits under Amendment No. 68 also include accelerated depreciation and amortization for tax purposes.  

A company that pays a dividend out of income generated from the Preferred Enterprise is required to withhold tax on such distribution at a rate 
of 15% (or a reduced rate under an applicable double tax treaty). Upon a distribution of a dividend to an Israeli company, no withholding tax is 
remitted.  

Generally,  a  company  that  owns  a  “Unique  Preferred  Enterprise”  is  entitled  to  a  reduced  tax  rate  of  5%  or  8%,  depending  on  the  Unique 
Preferred Enterprise location in Israel. The classification as a Unique Preferred Enterprise will be based on a business plan that demonstrates, 
among other factors, the enterprise’s material contribution to Israel’s economy and promotion of national market targets. In addition, compliance 
with certain threshold prerequisites is required.  

We  have  examined  the  effect  of  the  implementation  of  Amendment  No.  68  on  our  financial  statements  and  announced  the  election  of  the 
provisions of Amendment No. 68 on April 11, 2011. Therefore, we are entitled to tax benefits under Amendment No. 68 beginning in year 2011. 
Once announced, the election of the provisions of Amendment No. 68 cannot be rescinded and all previous Tracks that were effective under the 
Grant Tracks (Approved Enterprise) and the Tax Benefits Track (Beneficiary Enterprise) expired at the end of 2010. Since we announced the 
election prior to July 30, 2015, we will be entitled to distribute income generated by the Approved/Beneficiary Enterprise to our Israeli corporate 
shareholders tax free.  

Under Amendment No. 68 and from January, 1, 2011, our facilities have “Preferred Enterprise” status, which entitles us to tax benefits at a flat 
reduced corporate tax rate (15% or 10% for the year 2012) that will apply to the industrial enterprise’s entire preferred income and in a period of 
five  years,  be  reduced  up  to  12%  (for  the  portion  related  to  the  Kibbutz  Sdot-Yam  facility)  and  6%  (for  the  portion  related  to  the  Bar-Lev 
manufacturing facility). In addition, the Bar-Lev manufacturing facility is eligible to receive a grant of up to 24% on capital investments, subject 
to the approval of the Investment Center.  

In November 2012, Amendment No. 69 to the Investment Law (the “Trapped Earnings Law”) was passed. This amendment provides temporary, 
partial, relief from taxation on a distribution of dividends from exempt income for companies that elect the “relief option” through November 
2013.  The  Trapped  Earnings  Law  allows  a  company  to  qualify  a  portion  of  its  exempt  income  (“Elected  Earnings”)  for  a  reduced  tax  rate 
ranging between  6%  to 17.5% (the  “relief option”).  While  the  reduced  tax  is  payable  within  30  days  of  election, an  electing  company  is  not 
required to actually distribute the Elected Earnings within a certain period of time. The applicable rate is based on a linear formula involving the 
portion of Elected Earnings to exempt income and the applicable tax rate prescribed according to the Investment Law. A company electing to 
qualify  its  exempt  income  must  undertake  to  make  designated  investments  in  productive  fixed  assets,  research  and  development  in  Israel,  or 
wages of new employees (“Designated Investment”). The Designated Investment amount is defined by a formula that considers the portion of 
Elected Earnings to the exempt income and the applicable tax rate prescribed according to the Investment Law.  

In addition to the reduced tax rate, a distribution of Elected Earnings would be subject to a 15% withholding tax. However, since we announced 
the  election  of  the  provisions  of  Amendment  No.  68  prior  to  July  30,  2015,  we  will  be  entitled  to  distribute  income  generated  by  the 
Approved/Beneficiary Enterprise to our Israeli corporate shareholders tax free.  

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There  can  be  no  assurance  that  we  will  comply  with  the  conditions  required  to  remain  eligible  for  benefits  under  the  Investment  Law  in  the 
future or that we will be entitled to any additional benefits thereunder. The benefits available to Beneficiary, Approved and Preferred Enterprises 
are conditioned upon terms stipulated in the Investment Law and regulations, in the case of the “Grants Track” (under the Investment Law before 
and after Amendment No. 68), also to the criteria set forth in the applicable certificate of approval. If we do not fulfill these conditions in whole 
or in part, the benefits can be reduced or canceled and we may be required to refund the amount of the benefits, linked to the Israeli consumer 
price index, with interest.  

The Encouragement of Industrial Research and Development Law, 5744-1984  

The Israeli law under which the Office of the Chief Scientist of the Ministry of Industry and Trade of the State of Israel (the “OCS”) grants are 
made  limits  our  ability  to  manufacture  products,  or  transfer  technologies  developed  using  these  grants  outside  of  Israel.  If  we  were  to  seek 
approval to manufacture products, or to transfer technologies developed using these grants outside of Israel, we could be subject to additional 
royalty requirements or be required to pay certain redemption fees. If we were to violate these restrictions, we could be required to refund any 
grants previously received, together with interest and penalties, and may be subject to criminal charges. We believe that our planned construction 
of a new production facility in the United States will not subject us to any royalty payment obligations or require us to refund any grants because 
our OSC grants financed our development of a product that has not been commercialized and will not be manufactured at the U.S. production 
facility. In addition, based on OCS statements, we believe that our OCS funding is exempted from royalty payment obligations. During 2010, 
2011 and 2012, we recognized OCS funding of $0.2 million, $0.2 million and $0.3 million, respectively.  

Taxation of our shareholders  

Capital gains  

Capital gains tax is imposed on the disposal of capital assets by an Israeli resident and on the disposal of such assets by a non-Israeli resident if 
those assets are either (i) located in Israel; (ii) shares or rights to shares in an Israeli resident company or (iii) represent, directly or indirectly, 
rights to assets located in Israel. The Israeli Income Tax Ordinance distinguishes between “Real Capital Gain” and “Inflationary Surplus.” The 
Real Capital Gain on the disposition of a capital asset is the amount of total capital gain in excess of Inflationary Surplus. Inflationary Surplus is 
computed, generally, on the basis of the increase in the Israeli Consumer Price Index between the date of purchase and the date of disposal of the 
capital asset.  

Real Capital Gain generated by a company is generally subject to tax at the corporate tax rate (24% in 2011 and 25% in 2012 and thereafter). As 
of  January  1,  2012,  the  Real  Capital  Gain  accrued  by  individuals  on  the  sale  of  our  securities  is  taxed  at  the  rate  of  25%.  However,  if  the 
individual shareholder is a “Controlling Shareholder” (i.e.,  a person who holds, directly  or indirectly, alone  or together  with another, 10% or 
more of one of the Israeli resident company’s “means of control” (including, among other rights, the right to company profits, voting rights, the 
right to the company’s liquidation proceeds and the right to appoint a company director) at the time of sale or at any time during the preceding 
12 month period, such gain will be taxed at the rate of 30%.  

Individual and corporate shareholders dealing in securities in Israel are taxed at the tax rates applicable to business income (a tax rate of 24% for 
a corporation in 2011 and 25% in 2012 and thereafter and a marginal tax rate of up to 45% for an individual in 2011, 48% in 2012 and 50% in 
2013). Notwithstanding the foregoing, capital gains generated from the sale of securities by a non-Israeli shareholder may be exempt under the 
Israeli Income Tax Ordinance from Israeli taxes provided that all the following conditions are met: (i) the securities were purchased upon or after 
the registration of the securities on a stock exchange (this requirement generally does not apply to shares purchased on or after January 1, 2009); 
(ii) the seller of the securities does not have a permanent establishment in Israel to which the generated capital gain is attributed and (iii) if the 
seller is a corporation, less than 25% of its means of control are held, directly and indirectly, by Israeli resident shareholders. In addition, the sale 
of  the  securities  may  be  exempt  from  Israeli  capital  gain  tax  under  the  provisions  of  an  applicable  tax  treaty.  For  example,  the  Convention 
between the Government of the United States  of America  and the Government of Israel with  respect to Taxes  on Income (the “Israel-U.S.A. 
Double Tax Treaty”) exempts U.S. residents from Israeli capital gains tax in connection with such sale, provided that (i) the U.S. resident owned, 
directly or indirectly, less than 10% of the Israeli resident company’s voting power at any time within the 12-month period preceding such sale; 
(ii) the seller, if an individual, has been present in Israel for less than 183 days (in the aggregate) during the taxable year; and (iii) the capital gain 
from the sale was not generated through a permanent establishment of the U.S. resident in Israel.  

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The purchaser of the securities, the stockbrokers who effected the transaction or the financial institution holding the traded securities through 
which  payment  to  the  seller  is  made  are  obligated,  subject  to  the  above-referenced  exemptions,  to  withhold  tax  on  the  Real  Capital  Gains 
resulting from a sale of securities at the rate of 25% for a corporation and/or an individual (the withholding tax rate applicable to an individual 
was 20% in 2011).  

A detailed return, including a computation of the tax due, must be filed and an advance payment must be paid on January 31 and June 30 of each 
tax year  for sales of securities  traded on  a  stock exchange  made within the previous  six months. However, if all tax due was withheld at  the 
source according to applicable provisions of the Israeli Income Tax Ordinance and the regulations promulgated thereunder, the return does not 
need to be filed and an advance payment does not need to be made. Capital gains are also reportable on an annual income tax return.  

Dividends  

A distribution of a dividend from income attributed to an Approved Enterprise/Beneficiary Enterprise (either to an individual or a corporation) 
will  be  subject  to  tax  in  Israel  at  the  rate  of  15%  (4%  for  a  foreign  investor  under  the  Ireland  Track),  subject  to  a  reduced  rate  under  the 
provisions  of  any  applicable  double  tax  treaty.  A  distribution  of  a  dividend  from  income  attributed  to  a  Preferred  Enterprise  to  an  Israeli 
corporation will be tax exempt in Israel. Only a distribution of a dividend to an individual or a foreign company will be subject to tax in Israel at 
a  rate  of  15%  or  in  accordance  with  the  relevant  tax  treaty.  In  addition,  subject  to  certain  conditions,  Preferred  Enterprises  can  distribute 
dividends derived from accumulated historic profits attributed to Approved/Beneficiary Enterprises free of tax. A distribution of a dividend from 
income that is not attributed to an Approved Enterprise/Beneficiary Enterprise/Preferred Enterprise to an Israeli resident individual will generally 
be subject to income tax at a rate of 25%. However, a 30% tax rate will apply if the dividend recipient is a “Controlling Shareholder” at the time 
of distribution or at any time during the preceding 12-month period. If the recipient of the dividend is an Israeli resident company, such dividend 
will be exempt from income tax provided the income from which such dividend is distributed was generated or accrued in Israel.  

As of January 1, 2012, the Israeli Income Tax Ordinance provides that a non-Israeli resident (either an individual or a corporation) is generally 
subject to an Israeli income tax on the receipt of dividends at the rate of 25%(30% if the dividend recipient is a Controlling Shareholder at the 
time of distribution or at any time during the preceding 12-month period). Such rates may be reduced by the application of the provisions of 
applicable  double  tax  treaties.  Thus,  under  the  Israel-U.S.A.  Double  Tax  Treaty the  following  rates  will  apply  to  dividends  distributed by  an 
Israeli  resident  company  to  a  U.S.  resident:  (i)  if  (A)  the  U.S.  resident  is  a  corporation  which  held  during  the  portion  of  the  taxable  year 
preceding the date of payment of the dividend and during the whole of its prior taxable year (if any), at least 10% of the outstanding shares of the 
voting stock of the Israeli resident paying company and (B) not more than 25% of the gross income of the Israeli resident paying company for 
such prior taxable year (if any) consists of certain type of interest or dividends then the tax rate is 12.5%, (ii) if both the conditions mentioned in 
section  (i)  above  are  met  and  the  dividend  is  paid  from  the  income  of  an  Israeli  resident  company  which  was  entitled  to  a  reduced  tax  rate 
applicable to an Approved Enterprise/Beneficiary Enterprise/Preferred Enterprise then the tax rate is 15% and (iii) in all other cases, the tax rate 
is 25%. The aforementioned rates will not apply if the dividend income was generated through a permanent establishment of the U.S. resident in 
Israel.  

Our  company  is  obligated  to  withhold  tax,  upon  the  distribution  of  a  dividend  attributed  to  an  Approved  Enterprise’s/Beneficiary 
Enterprise’s/Preferred Enterprise’s income from the amount distributed at the following rates: (i) Israeli resident corporations – 0%, (ii) Israeli 
resident individuals – 15% and (iii) non-Israeli residents – 15% (4% under the Ireland Track), subject to a reduced tax rate under the provisions 
of  an  applicable  double  tax  treaty.  If  the  dividend  is  distributed  from  income  not  attributed  to  the  Approved  Enterprise/Beneficiary 
Enterprise/Preferred Enterprise, the following withholding tax rates will apply: (a) for securities registered and held by a clearing corporation: (i) 
Israeli resident corporations – 0%, (ii) Israeli resident individuals – 25% and (iii) non-Israeli residents – 25%, subject to a reduced tax rate under 
the provisions of an applicable double tax treaty; (b) in all other cases: (i) Israeli resident corporations – 0%, (ii) Israeli resident individuals –
25%/30% (the 30% tax rate shall apply if the dividend recipient is a “controlling shareholder” (as defined above) at the time of the distribution or 
at any time during the preceding 12 month period) and (iii) non-Israeli residents – 25%/30% as referred to above with respect to Israeli resident 
individuals, subject to a reduced tax rate under the provisions of an applicable double tax treaty.  

Estate and gift tax  

Israeli law presently does not impose estate or gift taxes.  

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United States federal income taxation  

The  following  is  a  description  of  the  material  United  States  federal  income  tax  consequences  to  a  U.S.  Holder  (as  defined  below)  of  the 
acquisition, ownership and disposition of our ordinary shares. This description addresses only the United States federal income tax consequences 
to  holders  that are  initial  purchasers  of  our  ordinary  shares  and  that will  hold  such  ordinary  shares  as  capital  assets  for  United States  federal 
income  tax  purposes.  This  description  does  not  address  tax  considerations  applicable  to  holders  that  may  be  subject  to  special  tax  rules, 
including, without limitation:  

• 

• 

• 

• 

• 

• 

• 

• 

banks, financial institutions or insurance companies; 

real estate investment trusts, regulated investment companies or grantor trusts; 

dealers or traders in securities, commodities or currencies; 

tax-exempt entities; 

certain former citizens or long-term residents of the United States; 

persons that received our shares as compensation for the performance of services; 

persons that will hold our shares as part  of a “hedging,”  “integrated” or “conversion” transaction or as a position in a “straddle” for 
United States federal income tax purposes; 

partnerships (including entities classified as partnerships for United States federal income tax purposes) or other pass-through entities, 
or holders that will hold our shares through such an entity; 

•  S-corporations; 

• 

holders that acquire ordinary shares as a result of holding or owning our preferred shares; 

•  U.S. Holders (as defined below) whose “functional currency” is not the U.S. Dollar; or 

• 

holders that own directly, indirectly or through attribution 10.0% or more of the voting power or value of our shares. 

Moreover, this description does not address the United States federal estate, gift or alternative minimum tax consequences, or any state, local or 
foreign tax consequences, of the acquisition, ownership and disposition of our ordinary shares.  

This  description  is  based  on  the  United  States  Internal  Revenue  Code  of  1986,  as  amended  (the  “Code”),  existing,  proposed  and  temporary 
United States  Treasury  Regulations  and  judicial and administrative  interpretations  thereof,  in  each  case  as  in effect  and  available  on  the  date 
hereof.  All  of  the  foregoing  are  subject  to  change,  which  change  could  apply  retroactively  and  could  affect  the  tax  consequences  described 
below. There can be no assurances that the U.S. Internal Revenue Service will not take a different position concerning the tax consequences of 
the acquisition, ownership and disposition of our ordinary shares or that such a position could not be sustained.  

For purposes of this description, a “U.S. Holder” is a beneficial owner of our ordinary shares that, for United States federal income tax purposes, 
is:  

• 

• 

• 

• 

a citizen or resident of the United States; 

a corporation (or other entity treated as a corporation for United States federal income tax purposes) created or organized in or under the 
laws of the United States or any state thereof, including the District of Columbia; 

an estate the income of which is subject to United States federal income taxation regardless of its source; or 

a trust if such trust has validly elected to be treated as a United States person for United States federal income tax purposes or if (1) a 
court within the United States is able to exercise primary supervision over its administration and (2) one or more United States persons 
have the authority to control all of the substantial decisions of such trust. 

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If a partnership (or any other entity treated as a partnership for United States federal income tax purposes) holds our ordinary shares, the tax 
treatment of a partner in such partnership will generally depend on the status of the partner and the activities of the partnership. Such a partner or 
partnership should consult its tax advisor as to its tax consequences.  

You  should consult your tax  advisor with  respect to the  United  States federal, state, local and  foreign  tax consequences of acquiring, 
owning and disposing of our ordinary shares.  

Distributions  

Subject to the discussion below under “Passive foreign investment company considerations,” if you are a U.S. Holder, the gross amount of any 
distribution  made  to  you  with  respect  to  our  ordinary  shares  before  reduction  for  any  Israeli  taxes  withheld  therefrom,  other  than  pro  rata 
distributions of our ordinary shares to all our shareholders, generally will be includible in your income as dividend income to the extent such 
distribution  is  paid  out  of  our  current  or  accumulated  earnings  and  profits  as  determined  under  United  States  federal  income  tax  principles. 
Subject to the discussion below under “Passive foreign investment company considerations,” non-corporate U.S.  Holders may qualify for  the 
lower  rates  of  taxation  with  respect  to  dividends  on  ordinary  shares  applicable  to  long-term  capital  gains  (i.e.,  gains  from  the  sale  of  capital 
assets held for more than one year) provided that certain conditions are met, including certain holding period requirements and the absence of 
certain  risk  reduction  transactions.  However,  such  dividends  will  not  be  eligible  for  the  dividends  received  deduction  generally  allowed  to 
corporate  U.S.  Holders.  Subject  to  the  discussion  below  under  “Passive  foreign  investment  company  considerations,”  to  the  extent  that  the 
amount of any distribution by us exceeds our current and accumulated earnings and profits as determined under United States federal income tax 
principles, it will be treated first as a tax-free return of your adjusted tax basis in our ordinary shares and thereafter as capital gain. We do not 
expect to maintain calculations of our earnings and profits under United States federal income tax principles and, therefore, U.S. Holders should 
expect that the entire amount of any distribution generally will be reported as dividend income.  

Dividends paid to U.S. Holders with respect to our ordinary shares will be treated as foreign source income, which may be relevant in calculating 
your foreign tax credit limitation. Subject  to  certain  conditions and  limitations, Israeli  tax  withheld  on dividends  may be deducted from  your 
taxable income or credited against your United States federal income tax liability. The limitation on foreign taxes eligible for credit is calculated 
separately with respect to specific classes of income. For this purpose, dividends that we distribute generally should constitute “passive category 
income,” or, in the case of certain U.S. Holders, “general category income.” A foreign tax credit for foreign taxes imposed on distributions may 
be denied if you do not satisfy certain minimum holding period requirements. The rules relating to the determination of the foreign tax credit are 
complex, and you should consult your tax advisor to determine whether and to what extent you will be entitled to this credit.  

We have not yet determined whether future distributions with respect to our ordinary shares will be paid in U.S. dollars or NIS. If a distribution 
is  denominated  in  NIS,  the  amount  of  such  distribution  will  equal  the  U.S.  dollar  value  of  the  NIS  received,  calculated  by  reference  to  the 
exchange rate in effect on the date that distribution is received, whether or not the U.S. Holder in fact converts any NIS received into U.S. dollars 
at that time. If the distribution is converted into U.S. dollars on the date of receipt, a U.S. Holder generally will not be required to recognize 
foreign currency gain or loss in respect of the distribution. A U.S. Holder may have foreign currency gain or loss if the distribution is converted 
into U.S. dollars after the date of receipt. Any gains or losses resulting from the conversion of NIS into U.S. dollars will be treated as ordinary 
income or loss, as the case may be, of the U.S. Holder and will be U.S.-source.  

Sale, exchange or other disposition of ordinary shares  

Subject to the discussion below under “Passive foreign investment company considerations,” U.S. Holders generally will recognize gain or loss 
on the sale, exchange or other disposition of our ordinary shares equal to the difference between the amount realized on such sale, exchange or 
other disposition and such holder’s adjusted tax basis in our ordinary shares, and such gain or loss will be capital gain or loss. The adjusted tax 
basis in an ordinary share generally will be equal to the cost of such ordinary share. If you are a non-corporate U.S. Holder, capital gain from the 
sale, exchange or other disposition of ordinary shares is generally eligible for a preferential rate of taxation applicable to capital gains, if your 
holding period for such ordinary shares exceeds one year (i.e., such gain is long-term capital gain). The deductibility of capital losses for United 
States federal income tax purposes is subject to limitations under the Code. Any such gain or loss that a U.S. Holder recognizes generally will be 
treated as U.S. source income or loss for foreign tax credit limitation purposes.  

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Passive foreign investment company considerations  

If we were to be classified as a “passive foreign investment company,” or PFIC, in any taxable year, a U.S. Holder would be subject to special 
rules generally intended to reduce or eliminate any benefits from the deferral of United States federal income tax that a U.S. Holder could derive 
from investing in a non-U.S. company that does not distribute all of its earnings on a current basis.  
A non-U.S. corporation will be classified as a PFIC for United States federal income tax purposes in any taxable year in which, after applying 
certain look-through rules, either:  

• 

• 

at least 75% of its gross income is “passive income”; or 

at least 50% of the average value of its gross assets is attributable to assets that produce “passive income” or are held for the production 
of passive income. 

Passive income for this purpose generally includes dividends, interest, royalties, rents, gains from commodities and securities transactions, the 
excess  of  gains  over  losses  from  the  disposition  of  assets  which  produce  passive  income,  and  includes  amounts  derived  by  reason  of  the 
temporary investment of funds raised in offerings of our ordinary shares. If a non-U.S. corporation owns at least 25% by value of the stock of 
another corporation, the non-U.S. corporation is treated for purposes of the PFIC tests as owning its proportionate share of the assets of the other 
corporation and as receiving directly its proportionate share of the other corporation’s income. If we are classified as a PFIC in any year with 
respect  to  which  a  U.S.  Holder  owns  our  ordinary  shares,  we  will  continue  to  be  treated  as  a  PFIC  with  respect  to  such  U.S.  Holder  in  all 
succeeding years during which the U.S. Holder owns our ordinary shares, regardless of whether we continue to meet the tests described above.  

Based on our most current estimates of our gross income and gross assets and the nature of our business, we do not believe we were a PFIC for 
the taxable year ended December 31, 2012 and do not expect that we will be classified as a PFIC for the taxable year ending December 31, 2013. 
However, because PFIC status is based on our income, assets and activities for the entire taxable year, it is not possible to determine whether we 
will be characterized as a PFIC for the 2013 taxable year until after the close of the taxable year. Moreover, we must determine our PFIC status 
annually based on tests which are factual in nature, and our status in future years will depend on our income, assets and activities in those years. 
There  can  be  no  assurance  that  we  will  not  be  considered  a  PFIC  for  any  taxable  year.  If  we  were  a  PFIC  then  unless  you  make  one  of  the 
elections described below, a special tax regime will apply to both (a) any “excess distribution” by us to you (generally, your ratable portion of 
distributions in any year which are greater than 125% of the average annual distribution received by you in the shorter of the three preceding 
years or your holding period for our ordinary shares) and (b) any gain realized on the sale or other disposition of the ordinary shares.  

Under this regime, any excess distribution and realized gain will be treated as ordinary income and will be subject to tax as if (a) the excess 
distribution or gain had been realized ratably over your holding period, (b) the amount deemed realized in each year had been subject to tax in 
each year of that holding period at the highest marginal rate for such year (other than income allocated to the current period or any taxable period 
before we became a PFIC, which will be subject to tax at the U.S. Holder’s regular ordinary income rate for the current year and will not be 
subject to the interest charge discussed below) and (c) the interest charge generally applicable to underpayments of tax had been imposed on the 
taxes deemed to have been payable in those years. In addition, dividend distributions made to you will not qualify for the lower rates of taxation 
applicable to long-term capital gains discussed above under “Distributions.” Certain elections may be available that would result in an alternative 
treatment (such as mark-to-market treatment) of our ordinary shares. We do not intend to provide the information necessary for U.S. Holders to 
make qualified electing fund elections if we are classified as a PFIC. U.S. Holders should consult their tax advisors to determine whether any of 
these elections would be available and if so, what the consequences of the alternative treatments would be in their particular circumstances.  

If we are determined to be a PFIC, the general tax treatment for U.S. Holders described in this paragraph would apply to indirect distributions 
and gains deemed to be realized by U.S. Holders in respect of any of our subsidiaries that also may be determined to be PFICs.  

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If a U.S. Holder owns ordinary shares during any year in which we are classified as a PFIC and the U.S. Holder recognizes gain on a disposition 
of our ordinary shares or receives distributions with respect to our ordinary shares, the U.S. Holder generally will be required to file an IRS Form 
8621  with  respect  to  the  company,  generally  with  the  U.S.  Holder’s  federal  income  tax  return  for  that  year.  Additionally,  recently  enacted 
legislation creates an additional annual filing requirement for U.S. persons who are shareholders of a PFIC. The legislation does not describe 
what information will be required to be included in the additional annual filing, but rather grants the Secretary of the U.S. Treasury authority to 
decide what information must be included in such annual filing. If our company were a PFIC for a given taxable year, then you should consult 
your tax advisor concerning your annual filing requirements.  

U.S. Holders should consult their tax advisors regarding whether we are a PFIC and the potential application of the PFIC rules.  

Backup withholding tax and information reporting requirements  

United  States  backup  withholding  tax  and  information  reporting  requirements  may  apply  to  certain  payments  to  certain  holders  of  stock. 
Information  reporting  generally  will  apply  to  payments of dividends  on,  and  to proceeds  from  the  sale or redemption  of, our ordinary  shares 
made  within  the  United  States,  or  by  a  U.S.  payor  or  U.S.  middleman,  to  a  holder  of  our  ordinary  shares,  other  than  an  exempt  recipient 
(including  a  payee  that  is  not  a  United  States  person  that  provides  an  appropriate  certification  and  certain  other  persons).  A  payor  will  be 
required to withhold backup withholding tax from any payments of dividends on, or the proceeds from the sale or redemption of, ordinary shares 
within the United States, or by a U.S. payor or U.S. middleman, to a holder, other than an exempt recipient, if such holder fails to furnish its 
correct  taxpayer  identification  number  or  otherwise  fails  to  comply  with,  or  establish  an  exemption  from,  such  backup  withholding  tax 
requirements. Any amounts withheld under the backup withholding rules will be allowed as a credit against the beneficial owner’s United States 
federal income tax liability, if any, and any excess amounts withheld under the backup withholding rules may be refunded, provided that the 
required information is timely furnished to the U.S. Internal Revenue Service.  

3.8% Medicare Tax on “Net Investment Income  

Certain  U.S.  Holders  who  are  individuals,  estates  or  trusts  are  required  to  pay  an  additional  3.8%  tax  on, among  other things,  dividends  and 
capital gains from the sale or other disposition of shares of common stock.  

Foreign asset reporting  

Certain  U.S.  Holders  who  are  individuals  are  required  to  report  information  relating  to  an  interest  in  our  ordinary  shares,  subject  to  certain 
exceptions (including an exception for shares held in accounts maintained by U.S. financial institutions). U.S. Holders are urged to consult their 
tax advisors regarding their information reporting obligations, if any, with respect to their ownership and disposition of our ordinary shares.  

The above description is not intended to constitute a complete analysis of all tax consequences relating to the acquisition, ownership and 
disposition of our ordinary shares. You should consult your tax advisor concerning the tax consequences of your particular situation.  

F. 

Dividends and Paying Agents 

Not applicable.  

G. 

Statement by Experts 

Not applicable.  

H. 

Documents on Display 

We  are  currently  subject  to  the  information  and  periodic  reporting  requirements  of  the  Exchange  Act,  and  file  periodic  reports  and  other 
information  with  the  SEC  through  its  electronic  data  gathering,  analysis  and  retrieval  (EDGAR)  system.  Our  securities  filings, including  this 
annual  report  and  the  exhibits  thereto,  are  available  for  inspection  and  copying  at  the  public  reference  facilities  of  the  SEC  located  at  Room 
1580, 100 F Street, N.E., Washington, D.C. 20549. You may also obtain copies of the documents at prescribed rates by writing to the Public 
Reference Section of the SEC at 100 F Street, N.E., Washington, DC 20549. Please call the SEC at 1-800-SEC-0330 for further information on 
the public reference room. The SEC also maintains a website at http://www.sec.gov from which certain filings may be accessed.  

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As a foreign private issuer, we are exempt from the rules under the Exchange Act relating to the furnishing and content of proxy statements, and 
our  officers,  directors  and  principal  shareholders  will  be  exempt  from  the  reporting  and  short-swing  profit  recovery  provisions  contained  in 
Section 16 of the Exchange Act. In addition, we are not required under the Exchange Act to file periodic reports and financial statements with 
the SEC as frequently or as promptly as United States companies whose securities are registered under the Exchange Act.  

I. 

Subsidiary Information 

Not applicable.  

ITEM 11: Quantitative and Qualitative Disclosures About Market Risk  

Since July 1, 2012, our functional currency has been the U.S. dollar. We conduct business in a large number of countries and, as a result, we are 
exposed to foreign currency fluctuations. The significant majority of our revenues are generated in Australian dollars, U.S. dollars and Canadian 
dollars.  Sales  in  Australian  dollars  accounted  for  41.4%,  34.0%  and  30.0%  of  our  revenues  in  2010,  2011  and  2012,  respectively.  Sales  in 
Canadian dollars accounted for 6.9%, 11.4% and 13.6% of our revenues in 2010, 2011 and 2012, respectively. As a result, a devaluation of the 
Australian dollar, and to a lesser extent, the Canadian dollar, relative to the U.S. dollar could reduce our profitability significantly. Our expenses 
are largely denominated in U.S. dollars, Euros and NIS. As a result, a revaluation of the NIS or, to a lesser extent, the Euro, relative to the U.S. 
dollar could reduce our profitability significantly.  

The following table presents information about the year over year percentage changes in the average exchange rates of the principal currencies 
that impact our results of operations:  

2010 
2011 
2012 

Australian dollar 
against U.S. dollar      
16.7 %     
12.3        
0.3        

Canadian dollar 
against U.S. dollar      
10.7 %     
4.2        
(1.1 )      

NIS against 
U.S. dollar      
5.3 %     
4.3        
(7.2 )      

Euro against 
U.S. dollar   

(4.6 )% 
4.9   
(7.6 ) 

Assuming a 10% decrease in the Australian dollar relative to the U.S. dollar and assuming no other changes, our operating income would have 
decreased by $6.4 million in 2012.  

An appreciation of NIS relative to the U.S. dollar, would increase our revenues generated in Israel. However, our operating costs denominated in 
U.S. dollars would increase to a greater extent, resulting in lower operating income. As a result, assuming a 10% increase in NIS relative to the 
U.S. dollar and assuming no other changes, our operating income, as reported in U.S. dollars, would decrease by $2.8 million in 2012.  

Assuming a 10% decrease in the Canadian dollar relative to the U.S. dollar and assuming no other changes, our operating income would have 
decreased by $2.5 million in 2012. Assuming a 10% increase in the Euro relative to the U.S. dollar and assuming no other changes, our operating 
income would have decreased by $1.4 million in 2012.  

Our exposure related to exchange rate changes on our net asset position denominated in currencies other than the U.S dollar varies with changes 
in our net asset position. Net asset position refers to financial assets, such as trade receivables and cash, less financial liabilities, such as loans 
and accounts payable. The impact of any such transaction gains or losses is reflected in finance expenses, net. Our exposure was reduced when 
we  obtained  new  loans  in  2009  in  Australian,  U.S.  and  Canadian  dollars, however,  as  the loan balances  have  been  reduced the  exposure has 
increased. Our most significant exposure as of December 31, 2012, relates to a potential change in the exchange rate of the NIS relative to the 
U.S. dollar. Assuming a 10% increase in the NIS relative to the U.S. dollar, and assuming no other changes, our finance expenses would have 
increased by $1.9 million in 2012 due to our current net liability position denominated in NIS. A change of 10% in all other currencies relative to 
the U.S. dollar would have an impact of up to $0.3 million based on our December 31, 2012 net asset position.  

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We use forward contracts to manage currency risk with respect to those currencies in which we generate revenues or incur expenses. Beginning 
in  July  2012,  when  we  changed  our  functional  currency  to  the  U.S.  dollar,  we  have  used  Australian/U.S.  dollar,  Euro/U.S.  dollar  and  U.S. 
dollar/Canadian  dollar  forward  contracts  along  with  U.S.  dollar/NIS  and  Euro/U.S.  dollar  options.  Prior  to  July  2012,  we  used  Australian 
dollar/NIS,  Euro/NIS  and  Canadian  dollar/NIS  forward  contracts.  The  derivatives  instruments  partially  offset  the  impact  of  foreign  currency 
fluctuations. We may in the future use derivative instruments to a greater extent or engage in other transactions or invest in market risk sensitive 
instruments  if  we  determine  that  it  is  necessary  to  offset  these  risks.  Currency  options  are  not  designated  as  hedging  accounting  instruments 
under ASC 815, Derivatives and Hedging (originally issued as SFAS 133). Therefore, we have been incurring financial loss or income as a result 
of these derivatives.  

As of December 31, 2012, we had the following foreign currency hedge portfolio:  

Buy forward contracts 

Sell forward contracts 

Buy put options 

Sell put options 

Buy call options 

Sell call options 

      Notional 
      Fair value 
      Average rate 
      Notional 
      Fair value 
      Average rate 
      Notional 
      Fair value 
      Average rate 
      Notional 

      Fair value 
      Average rate 
      Notional 
      Fair value 
      Average rate 
      Notional 

      Fair value 
      Average rate 

      USD/NIS        USD/CAD       AUD/NIS        CAD/NIS        EUR/USD        AUD/USD        TOTAL 

(in thousands, except average rates) 

         10,829,251      

(42,626 )      
1.0028         

         1,302,850      

82,591         
1.2408         

         12,132,101   
39,964   

           7,116,744         
14,154         
3.8736         

491,007         
(659 )      
3.7454         

           30,086,631          37,694,382   
(130,316 ) 

(143,811 )      
1.0202         

         20,026,811         
895,406         
3.8798         

         19,168,820         

(93,441 )      
4.0535         

733,100         

(954 )      
1.2218         
780,000         
17,342         
1.3000         

           20,026,811   
895,406   

733,100   
) 
(954 

780,000   
17,342   

           19,168,820   
) 
(93,441 

Total notional value 

         39,195,631          10,829,251          7,116,744         

491,007          2,815,950          30,086,631          90,535,213   

Total Fair value 

      $ 

801,964       $ 

(42,626 )    $ 

14,154       $ 

(659 )    $ 

98,979       $ 

(143,811 )    $ 

728,001   

For the year ended December 31, 2010, net embedded losses on our foreign currency open derivative transactions were $0.3 million. For the year 
ended  December  31,  2011,  net  embedded  loss  on  our  foreign  currency  derivatives  transactions  totaled  $3.2  million  for  open  derivative 
transactions. For the year ended December 31, 2012, net embedded gains on our foreign currency derivatives transactions totaled $0.7 million 
for open derivative transactions. For the year ended December 31, 2010, our financial expenses generated from derivatives and foreign exchange 
rate  transactions  totaled  $1.2  million.  For  the  year  ended  December  31,  2011,  our  finance  expenses  generated  from  derivatives  and  foreign 
exchange  rate  transactions  were  $3.3  million.  For  the  year  ended  December  31,  2012,  our  finance  expenses  generated  from  derivatives  and 
foreign exchange rate transactions were $1.3 million.  

Interest rates  

In  2008,  we  raised  our  foreign  currency-denominated  loans  from  commercial  banks  in  an  aggregate  amount  of  $49.4  million.  Our  foreign 
denominated loans are primarily indexed to LIBOR. We had cash and short-term bank deposits totaling $72.7 million at December 31, 2012. 
Our cash, cash equivalents and short term bank deposits are held for working capital and other purposes. We do not enter into investments for 
trading or speculative purposes. Due to the short-term nature of the investments in cash equivalents and our relatively low debt balances, we do 
not believe that changes in interest rates will have a material impact on our financial position and results of operations and, therefore, we believe 
that a sensitivity analysis would not be material to investors. However, declines in interest rates will reduce future investment income.  

Inflation  

Inflationary factors such as increases in the cost of our labor may adversely affect our operating results. Although we do not believe that inflation 
has had a material impact on our financial position or results of operations to date, a high rate of inflation in the future may have an adverse 
effect on our ability to maintain current levels of gross profit margins and operating expenses as a percentage of revenues if the selling prices of 
our products do not increase in line with increases in costs.  

109 

   
   
   
   
   
   
   
   
   
  
  
       
  
  
       
     
  
     
     
  
        
          
          
          
          
  
        
          
          
          
          
    
        
          
  
        
          
          
          
  
        
          
          
          
    
          
          
          
          
  
        
          
          
          
          
          
  
        
          
          
          
          
          
    
        
          
          
          
          
          
  
        
          
          
          
          
          
  
        
          
          
          
          
          
    
        
          
          
          
          
          
  
        
          
          
          
          
          
        
          
          
          
          
          
    
          
          
          
          
  
        
          
          
          
          
          
  
        
          
          
          
          
          
    
        
  
        
        
          
          
          
          
          
          
    
        
ITEM 12: Description of Securities Other Than Equity Securities  

Not applicable.  

PART II  

ITEM 13: Defaults, Dividend Arrearages and Delinquencies  

None.  

ITEM 14: Material Modifications to the Rights of Security Holders and Use of Proceeds  

Initial Public Offering  

The effective date of the registration statement (File no. 333-179556) for our IPO of ordinary shares, par value NIS 0.04, was March 21, 2012. 
The offering commenced on March 6, 2012 and was closed on March 27, 2012. J.P. Morgan Securities LLC, Barclays Capital Inc. and Credit 
Suisse Securities (USA) LLC were joint bookrunning managers for the offering, and Robert W. Baird & Co. Incorporated and Stifel, Nicolaus & 
Company, Incorporated were co-managers for the offering. We registered 6,660,000 ordinary shares in the offering and granted the underwriters 
a 30-day over-allotment option to purchase up to 999,000 additional shares from the selling shareholders to cover over-allotments, if any. The 
over-allotment was exercised by the underwriters on April 4, 2012.  

As a result, we issued a total of 7,659,000 ordinary shares with aggregate proceeds of $84.2 million (including the over-allotment option) at a 
price per share of $11.00. Under the terms of the offering, we incurred aggregate underwriting discounts of $5.5 million (including the over-
allotment option), resulting in net proceeds of $78.8 million. We also incurred expenses of $3.4 million in connection with the offering.  

From the effective date of the registration statement and until December 31, 2012, we used $27.2 million of the net proceeds to pay a special 
dividend to our existing shareholders immediately following the closing of the IPO. See “ITEM 8: Financial Information—Dividends.” We used 
$6.5  million  of  the  net  proceeds  to  pay  the  balance  of  the  acquisition  price  for  the  remaining  75%  equity  interest  in  our  U.S.  distributor, 
Caesarstone USA, in which we acquired a 25% interest in January 2007. We acquired the remaining interest in May 2011 and the balance of the 
purchase price was payable following the closing of our IPO.  

We may use a portion of the balance of the net proceeds to expand our production capacity during the next one to two years. See “ITEM 4: 
Information  on  Caesarstone—History  and  Development  of  Caesarstone—Principal  Capital  Expenditures.”  We  may  choose  to  expand  our 
production capacity by several means, including an acquisition, and the funds required may be greater or less.  

We intend to use the balance of the net proceeds of the IPO for working capital and other general corporate purposes. We may also use all or a 
portion of the remaining net proceeds to acquire or invest in complementary companies, products or technologies. We are not currently a party 
to,  or  involved  with,  discussions  regarding  any  other  material  acquisition  that  is  probable,  although  we  routinely  engage  in  discussions  with 
distributors and suppliers regarding potential acquisitions.  

None of the net proceeds of the offering  was paid directly  or indirectly to  any director, officer, general partner of ours or  to  their associates, 
persons owning ten percent or more of any class of our equity securities, or to any of our affiliates.  

ITEM 15: Controls and Procedures  

(a)            Disclosure  Controls  and  Procedures  .  Our  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  has 
evaluated  the  effectiveness  of  our  disclosure  controls  and  procedures  (as  such  term  is  defined  in  Rules  13a-15(e)  and  15d-15(e)  under  the 
Exchange Act) as of December 31, 2012. Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded 
that, as of December 31, 2012, our disclosure controls and procedures were effective at the reasonable assurance level.  

(b)            Management’s  Annual  Report  on  Internal  Control  Over  Financial  Reporting  .  This  annual  report  does  not  include  a  report  of 
management’s  assessment  regarding  internal  control  over  financial  reporting  or  an  attestation  report  of  the  Company’s  registered  public 
accounting firm due to a transition period established by rules of the SEC for newly public companies.  

110 

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  
(c)           Changes in Internal Control Over Financial Reporting . During the period covered by this report, no changes in our internal control 
over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) have occurred that have materially 
affected, or are reasonably likely to materially affect, our internal control over financial reporting.  

ITEM 16: Reserved  

ITEM 16A: Audit Committee Financial Expert  

Our board of directors has determined that Yonathan Melamed qualifies as an audit committee financial expert, as defined by the rules of the 
SEC and has the requisite financial experience defined by the NYSE Listed Company Manual. In addition, Mr. Melamed is independent as such 
term is defined in Rule 10A-3(b)(1) under the Exchange Act and under the listing standards of the Nasdaq Global Select Market.  

ITEM 16B: Code of Ethics  

The Company has adopted a Code of Ethics that applies to the Company’s chief executive officer, and all senior financial officers, including the 
Company’s chief financial officer, the controller and persons performing similar functions. The Company has also adopted a Code of Conduct 
that  applies 
these  codes  on  our  corporate  website  at 
http://ir.caesarstone.com/governance.cfm .  

to  the  Company’s  directors,  officers  and  employees.  We  have  posted 

ITEM 16C: Principal Accountant Fees and Services  

Fees paid to the Auditors  

The following table sets forth, for each of the years indicated, the fees billed by our independent registered public accounting firm.  

   Year ended December 31,    

2011 

2012 

Audit fees(1) 
Audit-related fees(2) 
Tax fees(3) 
All other fees(4) 
Total 

  (in thousands of U.S. dollars)   
242   
  $ 
532   
64   
20   
858   

250     $ 
94       
33       
74       
451     $ 

  $ 

(1) 

(2) 

“Audit fees” include fees  for  services  performed  by  our independent public accounting  firm  in connection  with our  annual  audit for 
2011  and  2012,  certain  procedures  regarding  our  quarterly  financial  results  submitted  on  Form  6-K,  and  consultation  concerning 
financial accounting and reporting standards. 
“Audit-Related fees” include fees for services performed by our independent public accounting firm in connection with our registration 
statement on Form F-1 for our initial public offering. 

111 

   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
    
  
  
    
    
    
  
(3) 

(4) 

“Tax fees” include fees for professional services rendered by our independent registered public accounting firm for tax compliance and 
tax advice on actual or contemplated transactions. 
“Other  fees”  include  fees  for  services  rendered  by  our  independent  registered  public  accounting  firm  with  respect  to  government 
incentives. 

Audit Committee’s Pre-Approval Policies and Procedures  

Our Audit Committee has adopted a pre-approval policy for the engagement of our independent accountant to perform certain audit and non-
audit services. Pursuant to this policy, which is designed to assure that such engagements do not impair the independence of our auditors, the 
audit committee pre-approves annually a catalog of specific audit and non-audit services in the categories of audit service, audit-related service 
and tax services that may be performed by our independent accountants.  

ITEM 16D: Exemptions from the Listing Standards for Audit Committees  

Not applicable.  

ITEM 16E: Purchase of Equity Securities by the Company and Affiliated Purchasers  

Not applicable.  

ITEM 16F: Change in Registrant’s Certifying Accountant  

None.  

ITEM 16G: Corporate Governance  

As  a  foreign  private  issuer,  we  are  permitted  under  NASDAQ  Marketplace  Rule  5615(a)(3)  to  follow  Israeli  corporate  governance  practices 
instead of the Nasdaq Global Select Market corporate governance rules, provided we disclose which requirements we are not following and the 
equivalent Israeli requirement. We must also provide the Nasdaq Global Select Market with a letter from outside counsel in our home country, 
Israel, certifying that our corporate governance practices are not prohibited by Israeli law.  

We rely on this “foreign private issuer exemption” with respect to the following items:  

(cid:4)  We follow the requirements of Israeli law with respect to the quorum requirement for meetings of our shareholders, which are 
different from the requirements of Rule 5620(c). Under our articles of association, the quorum required for an ordinary meeting 
of  shareholders  consists  of  at  least  two  shareholders  present  in  person,  by  proxy  or  by  written  ballot,  who  hold  or  represent 
between them at least 25% of the voting power of our shares, instead of 33 1/3% of the issued share capital provided by under 
the Nasdaq Global Select Market requirements. At an adjourned meeting, any number of shareholders constitutes a quorum. This 
quorum requirement is based on the default requirement set forth in the Companies Law. We submitted a letter to Nasdaq from 
our outside counsel in connection with this item prior to our IPO in March 2012. 

(cid:4)  We do not seek shareholder approval for equity compensation plans in accordance with the requirements of the Companies Law, 
which  does  not  fully  reflect  the  requirements  of  Rule  5635(c).  Under  Israeli  law,  we  may  amend  our  2011  Incentive 
Compensation Plan or adopt a new equity compensation plan by the approval of our board of directors, and without shareholder 
approval as is generally required under Rule 5635(c). Under Israeli law, the adoption and amendment of equity compensation 
plans, including changes to the reserved shares, do not require shareholder approval. We submitted a letter to Nasdaq from our 
outside counsel in connection with this item prior to our IPO in March 2012. 

Otherwise,  subject  to  using  the  controlled  company  exemption  descibed  under  “Management—Board  Practices—Corporate  governance 
practices,”  we  comply  with  the  Nasdaq  Global  Select  Market  corporate  governance  rules  requiring  that  listed  companies  have  a  majority  of 
independent directors and maintain a compensation and nominating committee composed entirely of independent directors. We are also subject 
to  Israeli  corporate  governance  requirements  applicable to  companies incorporated in  Israel  whose  securities are  listed for trading on  a stock 
exchange outside of Israel.  

112 

   
   
   
   
   
   
   
    
    
   
   
   
   
   
   
  
  
  
  
We may  in  the future provide Nasdaq with an additional letter or letters notifying  Nasdaq that we are following our home  country practices, 
consistent with the Companies Law and practices, in lieu of other requirements of Rule 5600.  

PART III  

ITEM 17: Financial Statements  

Not applicable.  

ITEM 18: Financial Statements  

See Financial Statements included at the end of this report.  

ITEM 19: Exhibits  

See exhibit index incorporated herein by reference.  

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The registrant certifies that it meets all of the requirements for filing on Form 20-F and has duly caused this annual report to be signed 

on its behalf by the undersigned, thereunto duly authorized.  

SIGNATURES  

Dated: March 25, 2013  

Caesarstone Sdot-Yam Ltd. 

By: 

/s/ Yosef Shiran 
Yosef Shiran 
Chief Executive Officer 

114 

   
   
   
   
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
ANNUAL REPORT ON FORM 20-F  

INDEX OF EXHIBITS  

Description 

   Articles of Association of the Registrant (1) 

   Memorandum of Association of the Registrant (2) ¥ 

   Land Purchase Agreement and Leaseback, by and between Kibbutz Sdot-Yam and the Registrant, dated March 31, 2011(3) ¥ 

   Addendum, dated February 13, 2012 to the Land Purchase Agreement and Leaseback, by and between Kibbutz Sdot-Yam and 

the Registrant, dated March 31, 2011 (3) ¥ 

Number 

1.1 

1.2 

4.1 

4.2 

4.3 

   Lease agreement for Bar-Lev Industrial Park, by and between the Registrant and the Israeli Lands Administration, dated June 6, 

2007 (3) ¥ 

4.4 

4.5 

4.6 

4.7 

4.8 

4.9 

   Agreement by and between Mikroman Madencilik San ve TIC.LTD.STI and the Registrant, dated September 27, 2010 (2)* ¥ 

   Addendum,  dated  January  16,  2013, to  the Agreement by and between  Mikroman Madencilik  San ve  TIC.LTD.STI and the 

Registrant, dated September 27, 2010 * 

   2011 Incentive Compensation Plan (2) 

   Form of Indemnification Agreement (3) 

   Land Use Agreement, by and between Kibbutz Sdot-Yam and the Registrant, dated July 20, 2011 (3) ¥ 

   Addendum, dated February 13, 2012 to the Land Use Agreement, by and between Kibbutz Sdot-Yam and the Registrant, dated 

July 20, 2011 (3) ¥ 

4.10 

   Manpower Agreement, by and between Kibbutz Sdot-Yam and the Registrant, dated July 20, 2011 (3) ¥ 

4.11 

   Services Agreement, by and between Kibbutz Sdot-Yam and the Registrant, dated July 20, 2011 (3) ¥ 

4.12 

   Addendum, dated February 13, 2012 to the Services Agreement, by and between Kibbutz Sdot-Yam and the Registrant, dated 

July 20, 2011 (3) ¥ 

4.13 

   Agreement for Arranging Additional Accord, by and between Kibbutz Sdot-Yam and the Registrant, dated July 20, 2011 (3) ¥ 

4.14 

   Addendum, dated February 13, 2012 to the Agreement for Arranging Additional Accord, by and between Kibbutz Sdot-Yam 

and the Registrant, dated July 20, 2011 (3) ¥ 

4.15 

   Registration Rights Agreement, by and among the Registrant, Kibbutz Sdot-Yam, Tene Quartz Surfaces Investments Limited 

Partnership and Tene Quartz Surfaces Investments (Parallel) Limited Partnership, dated July 21, 2011 (3) 

4.16 

   Extension  of  Registration  Rights  Agreement,  by  and  among  the  Registrant,  Kibbutz  Sdot-Yam,  Tene  Quartz  Surfaces 
Investments  Limited  Partnership  and  Tene  Quartz  Surfaces  Investments  (Parallel)  Limited  Partnership,  dated  February  13, 
2012 (3) 

4.17 

   Tene Non-Compete Commitment, dated July 18, 2011 (3) ¥ 

4.18 

   Addendum, dated February 7, 2012 to the Tene Non-Compete Commitment, dated July 18, 2011 (3) ¥ 

115 

   
   
   
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Number 

Description 

4.19 

   Reimbursement Agreement, dated January 4, 2012, by and between the Registrant and Kibbutz Sdot-Yam (3) ¥ 

8.1 

   List of Subsidiaries of the Registrant (3) 

12.1 

   Certification of Principal Executive Officer required by Rule 13a-14(a) and Rule 15d-14(a) (Section 302 Certifications) 

12.2 

   Certification of Principal Financial Officer required by Rule 13a-14(a) and Rule 15d-14(a) (Section 302 Certifications) 

13.1 

   Certification  of  Principal  Executive  Officer  and  Principal  Financial  Officer  required  by  Rule  13a-14(b)  and  Rule  15d-14(b) 

(Section 906 Certifications) (4) 

14.1 

   Consent of Kost Forer Gabbay & Kasierer ( a member of Ernst & Young global) 

14.2 

   Consent of Grant Thornton Australia Ltd 

14.3 

   Consent of Freedonia Custom Research, Inc. 

(1) 

(2) 

(3) 

Previously filed with the Securities and Exchange Commission on February 6, 2012 pursuant to a registration statement on Form F-1 
(File No. 333-179556) and incorporated by reference herein. 

Previously  filed with the Securities and Exchange Commission on March 19, 2012 pursuant to a registration statement on Form F-1 
(File No. 333-179556) and incorporated by reference herein. 

Previously filed with the Securities and Exchange Commission on February 16, 2012 pursuant to a registration statement on Form F-1 
(File No. 333-179556) and incorporated by reference herein. 

(4) 

This document is being furnished in accordance with SEC Release Nos. 33-8212 and 34-47551. 

* 

¥ 

Portions  of  this  exhibit  were  omitted  and  have  been  filed  separately  with  the  Secretary  of  the  Securities  and  Exchange  Commission 
pursuant to the Registrant’s application requesting confidential treatment under Rule 24b-2 of the Exchange Act. 

English translation of original Hebrew document. 

116 

   
   
   
   
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES  

CONSOLIDATED FINANCIAL STATEMENTS  

AS OF DECEMBER 31, 2012  

INDEX  

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets as of December 31, 2011 and 2012 

Consolidated Statements of Income for the Years Ended December 31, 2010, 2011 and 2012 

Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2010, 2011 and 2012 

Consolidated Statements of  Equity for the Years Ended December 31, 2010, 2011 and 2012 

Consolidated Statements of Cash Flows for the Years Ended December 31, 2010, 2011 and 2012 

Notes to the Consolidated Financial Statements 

Report of Grant Thornton Audit Pty Ltd 

Page 

F-2 

F-3 - F-4 

F-5 

F-6 

F-7 

F-8 - F-11 

F-12 - F-73 

F-74 

   
   
   
   
   
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Kost Forer Gabbay & Kasierer 
2 Pal-Yam Ave. 
Haifa 33095, Israel 

Tel:   972 (4)8654000 
Fax: 972 (4)8654022 
www.ey.com 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

To the Board of Directors and Shareholders of  

CAESARSTONE SDOT-YAM LTD.  

We have audited the accompanying consolidated balance sheets of Caesarstone Sdot-Yam Ltd. and subsidiaries (the "Company") as of 
December 31, 2011 and 2012 and the related consolidated statements of income, comprehensive income, equity and cash flows for each of the 
three  years  in  the  period  ended  December 31,  2012.  These  financial  statements  are  the  responsibility  of  the  Company's  management.  Our 
responsibility is to express an opinion on these financial statements based on our audits. We did not audit the financial statements of a wholly-
owned  subsidiary  of  the  Company  (Caesarstone  Australia  Pty  Limited),  which  statements  reflect  total  assets  of  15%  and  17%  of  the  related 
consolidated  totals  as  of  December 31,  2011  and  2012,  respectively,  and  total  revenues  of  41%,  34%  and  30%  in  2010,  2011,  and  2012, 
respectively, of the related consolidated totals. Those statements were audited by another auditor whose report has been furnished to us, and our 
opinion, insofar as it relates to the amounts included for Caesarstone Australia Pty Limited, is based solely on the report of the other auditor.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement.  We  were  not  engaged  to  perform  an  audit  of  the  Company's  internal  control  over  financial  reporting.  Our  audits  included 
consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but 
not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we 
express  no  such opinion.  An  audit  also  includes  examining, on  a test  basis,  evidence  supporting  the  amounts  and  disclosures  in the  financial 
statements,  assessing  the  accounting  principles  used  and  significant  estimates  made  by  management,  and  evaluating  the  overall  financial 
statement presentation. We believe that our audits and the report of the other auditor provide a reasonable basis for our opinion.  

In our opinion, based on our audits and the report of the other auditor, the consolidated financial statements referred to above present 
fairly, in all material respects, the consolidated financial position of the Company as of December 31, 2011 and 2012 and the consolidated results 
of its operations and cash flows for each of the three years in the period ended December 31, 2012, in conformity with U.S. generally accepted 
accounting principles.  

Haifa, Israel 
March 22, 2013 

/s/ Kost Forer Gabbay & Kasierer 
KOST FORER GABBAY & KASIERER 
A Member of Ernst & Young Global 

F- 2 

   
   
   
   
   
   
   
   
   
  
 
  
  
  
  
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

CONSOLIDATED BALANCE SHEETS 
U.S. dollars in thousands 

ASSETS 

Current assets: 
Cash and cash equivalents 
Short-term bank deposits 
Trade receivables (net of allowance for doubtful accounts of $739 and $1,127 at 

December 31, 2011 and 2012, respectively) 
Other accounts receivable and prepaid expenses 
Inventories 

Total current assets 

Long-term investments  and prepaid expenses: 

Severance pay fund 
Long-term deposits and prepaid expenses 

Total long-term investments and prepaid expenses 

Property, plant and equipment, net 

OTHER ASSETS 

GOODWILL 

Total assets 

The accompanying notes are an integral part of the consolidated financial statements  

F- 3 

Note 

2011 

2012 

December 31, 

    $ 

11,950     $ 
-      

36,798       
13,474       
48,085       

29,033   
43,700   

44,066   
16,238   
50,550   

110,307       

183,587   

2,942       
343       

3,285       

3,424   
1,198   

4,622   

69,657       

72,987   

20,626       

16,898   

42,442       

42,955   

    $ 

246,317     $ 

321,049   

3 
4 

5 

6 

7 

  
  
   
   
  
  
  
  
  
    
  
  
     
    
    
  
  
  
  
      
      
  
     
  
      
        
    
  
     
  
      
        
    
     
  
      
        
    
     
  
     
  
      
     
  
      
     
      
     
      
  
     
  
      
        
    
     
  
      
  
     
  
      
        
    
     
  
      
        
    
  
     
  
      
        
    
     
  
      
     
  
      
  
     
  
      
        
    
     
  
      
  
     
  
      
        
    
     
      
  
     
  
      
        
    
     
      
  
     
  
      
        
    
     
      
  
     
  
      
        
    
     
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

CONSOLIDATED BALANCE SHEETS 
U.S. dollars in thousands (except share data) 

LIABILITIES AND EQUITY 

Current liabilities: 
Short-term bank credit 
Current maturities of long-term loans 
Trade payables 
Account payables to related parties 
Accrued expenses and other liabilities 

Total current liabilities 

Long-term liabilities: 
Long-term loans 
Long-term loan and a financing leaseback from related party 
Capital leases 
Accrued severance pay 
Long-term warranty provision 
Deferred tax liabilities, net 
Share-based payment in subsidiary 

Total long-term liabilities 

Redeemable non-controlling interest 

Commitments and contingent liabilities 
Equity: 
Share capital- 
Ordinary shares of NIS 0.04 par value-126,158,750 and 200,000,000 shares authorized 
at December 31, 2011 and 2012, respectively; 19,565,000 and 34,365,250  shares 
issued and outstanding at December 31, 2011 and 2012, respectively; 

Cumulative preferred shares of NIS 0.04 par value-7,141,250 shares authorized issued 
and outstanding at December 31, 2011; none authorized  issued and outstanding at 
December 31, 2012 
Additional paid-in capital 
Accumulated other comprehensive loss 
Foreign currency translation adjustments-company 
Retained earnings 

Total equity 

Total liabilities and equity 

The accompanying notes are an integral part of the consolidated financial statements  

F- 4 

Note 

2011 

2012 

December 31, 

3,866     $ 
12,541       
30,838       
5,437       
29,033       

5,248   
5,500   
36,925   
2,888   
15,314   

81,715       

65,875   

5,405       
1,820       
71       
3,584       
1,439       
8,248       
1,379       

-  
12,188   
2   
3,987   
1,599   
6,375   
-  

21,946       

24,151   

6,205       

7,106   

    $ 

8 
8 

16 
9 

10 
16 
11 

14 
12(a) 

1(e) 

12 
15 

192       

360   

86       
55,338       
6,306       
7,376       
67,153       

-  
135,437   
8,517   
-  
79,603   

136,451       

223,917   

    $ 

246,317     $ 

321,049   

  
  
   
   
  
  
  
  
  
    
  
  
  
    
    
  
  
  
  
    
      
    
     
  
      
        
    
  
     
  
      
        
    
     
  
      
        
    
     
     
      
     
  
      
     
      
     
      
  
     
  
      
        
    
     
  
      
  
     
  
      
        
    
     
  
      
        
    
     
      
     
      
     
      
     
  
      
     
  
      
     
      
     
    
  
     
  
      
        
    
     
  
      
  
     
  
      
        
    
     
    
  
     
  
      
        
    
     
      
        
    
     
      
        
    
     
  
      
        
    
     
  
      
     
  
      
     
  
      
     
  
      
     
  
      
     
  
      
  
     
  
      
        
    
     
  
      
  
     
  
      
        
    
     
  
CONSOLIDATED STATEMENTS OF INCOME 
U.S. dollars in thousands (except per share data) 

Revenues 
Cost of revenues 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Year ended December 31, 
2011 

2010 

2012 

  $ 

198,791     $ 
120,503       

259,671     $ 
155,377       

296,564   
169,169   

Gross profit 
Operating expenses: 
Research and development (net of grants and participations for the amount of $167, 

$211 and $310 for the years ended December 31, 2010, 2011 and 2012, respectively)     

Marketing and selling 
General and administrative 

Total operating expenses 

Operating income 
Finance expenses, net 

Income before taxes on income 
Taxes on income 

Income after taxes on income 
Equity in losses of affiliate, net 

Net income 

Net income attributable to non-controlling interest 
Net income attributable to controlling interest 
Dividends attributable to preferred shareholders 

78,288       

104,294       

127,395   

2,273       
16,048       
20,896       

2,487       
34,043       
30,018       

2,100   
46,911   
28,423   

39,217       

66,548       

77,434   

39,071       
2,370       

36,701       
7,399       

29,302       
296       

37,746       
4,775       

32,971       
3,600       

29,371       
67       

49,961   
2,773   

47,188   
6,821   

40,367   
-  

  $ 

29,006     $ 

29,304     $ 

40,367   

348       
28,658       
8,312       

252       
29,052       
8,376       

735   
39,632   
-  

Net income attributable to the Company's ordinary shareholders 

  $ 

20,346     $ 

20,676     $ 

39,632   

Basic net income per share of ordinary shares 

Diluted net income per share of ordinary shares 

1.04       

1.06       

1.04       

1.06       

1.21   

1.21   

Weighted average number of ordinary shares used in computing basic income per share 

(in thousands) 

Weighted average number of ordinary shares used in computing diluted income per 

share (in thousands) 

19,565       

19,565       

32,642   

19,565       

19,565       

32,700   

The accompanying notes are an integral part of the consolidated financial statements  

F- 5 

   
   
   
   
  
  
  
  
  
  
  
    
    
  
  
    
      
      
  
    
  
    
        
        
    
    
    
        
        
    
    
    
  
    
        
        
    
    
  
    
        
        
    
    
    
  
    
        
        
    
    
    
  
    
        
        
    
    
    
  
    
        
        
    
  
    
        
        
    
    
    
    
  
    
        
        
    
  
    
        
        
    
    
  
    
        
        
    
    
  
    
        
        
    
    
    
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
U.S. dollars in thousands 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Year ended December 31, 
2011 

2010 

2012 

Net income 

  $ 

29,006     $ 

29,304     $ 

40,367   

Other comprehensive income (loss) before tax: 
Foreign currency translation adjustments 
Income tax benefit (expense) related to components of other comprehensive income 
Total other comprehensive income (loss), net of tax 
Comprehensive income 
Less: comprehensive income attributable to non-controlling interest 
Comprehensive income attributable to controlling interest 

  $ 

(3,778 )     
762       
(3,016 )     
25,990       
(331 )     
25,659     $ 

13,070       
(1,427 )     
11,643       
40,947       
(85 )     
40,862     $ 

2,779   
(402 ) 
2,377   
42,744   
(901 ) 
41,843   

The accompanying notes are an integral part of the consolidated financial statements  

F- 6 

   
   
   
   
  
  
  
  
  
  
  
    
    
  
  
  
      
      
    
  
    
        
        
    
    
        
        
    
    
    
    
    
    
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF EQUITY 
U.S. dollars in thousands (except share data) 

Common Stock 

Shares 

      Amount       

      Preferred      
shares 

Additional 
paid-in 
capital 

Foreign  
currency  
      Retained        
translation -     
      earnings        Company       

Accumulated  
other  
comprehensive 
income (loss),       Total   
equity 

net(1) 

Balance as of January 1, 2010 
Dividend 

Other comprehensive income (loss) 
Net income 

Foreign currency translation-company 

Balance as of December 31, 2010 
Dividend 

Other comprehensive income 
Net income 
Foreign currency translation-company 

      19,565,000         
-        

192         
-        

86         
-        

55,338         
-        

30,340         
(17,282 )       

10,968         
-        

(2,505 )       
-        

94,419   
(17,282 ) 

-        
-        

-        

-        
-        

-        

-        
-        

-        

-        
-        

-        

-        
28,658         

-        
-        

(2,999 )       
-        

(2,999 ) 
28,658   

-        

12,495         

-        

12,495   

      19,565,000         
-        

192         
-        

86         
-        

55,338         
-        

41,716         
(3,615 )       

23,463         
-        

(5,504 )       
-        

115,291   
(3,615 ) 

-        
-        
-        

-        
-        
-        

-        
-        
-        

-        
-        
-        

-        
29,052         
-        

-        
-        
(16,087 )       

11,810         
-        
-        

11,810   
29,052   
(16,087 ) 

Balance as of December 31, 2011 

      19,565,000         

192         

86         

55,338         

67,153         

7,376         

6,306         

136,451   

Other comprehensive income 
Net income 
Issuance of ordinary shares, net of issuance expenses of $8,825 
Conversion of preferred shares to ordinary shares 
Equity-based compensation expense related to employees 
Dividend 
Foreign currency translation – company (Note 2b) 

-        
-        
      7,659,000         
      7,141,250         
-        
-        
-        

-        
-        
82         
86         
-        
-        
-        

-        
-        
-        
(86 )       
-        
-        
-        

-        
-        
76,439         
-        
3,660         
-        
-        

-        
39,632         
-        
-        
-        
(27,182 )       
-        

-        
-        
-        
-        
-        
-        
(7,376 )       

2,211         
-        
-        
-        
-        
-        
-        

2,211   
39,632   
76,521   
-  
3,660   
(27,182 ) 
(7,376 ) 

Balance as of December 31, 2012 

      34,365,250       $ 

360       $ 

-      $  135,437       $ 

79,603       $ 

-      $ 

8,517       $  223,917   

(1)  Accumulated other comprehensive income (loss), net, comprised of foreign currency translation. 

The accompanying notes are an integral part of the consolidated financial statements  

F- 7 

   
   
   
   
   
  
  
  
  
  
  
  
     
     
  
  
  
  
     
       
       
       
       
       
       
    
     
  
     
          
          
          
          
          
          
          
    
     
     
  
     
          
          
          
          
          
          
          
    
     
  
     
          
          
          
          
          
          
          
    
     
  
     
          
          
          
          
          
          
          
    
     
     
     
  
     
          
          
          
          
          
          
          
    
  
     
          
          
          
          
          
          
          
    
     
     
     
     
     
  
     
          
          
          
          
          
          
          
    
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF CASH FLOWS 
U.S. dollars in thousands 

Cash flows from operating activities: 

Net income 

Adjustments required to reconcile net income to net cash provided by operating 

activities: 

Depreciation and amortization 
Share-based compensation expense 
Decrease in share-based payment in subsidiary 
Accrued severance pay, net 
Changes in deferred tax, net 
Equity in loss of affiliate, net 
Capital losses (gains) 
Foreign currency translation gains 
Impairment of long-term loan to others 
Increase in trade receivables including receivable from related party 
Decrease (increase) in other accounts receivable and prepaid expenses 
Decrease (increase) in inventories 
Increase (decrease) in trade payables 
Increase (decrease) in warranty provision 
Increase (decrease) in accrued expenses and other liabilities including related parties 

Net cash provided by operating activities 

Cash flows from investing activities: 

Investment in short-term deposits 
Acquisition of the business of Tessera Stones & Tiles Pty(a) 
Acquisition of U.S. Quartz Products, Inc.(b) 
Acquisition of the business of White-Wood Distributors Ltd.(c) 
Acquisition of the business of Prema Asia Marketing PTE Ltd.(d) 
Purchase of property, plant and equipment 
Decrease (increase) in long-term deposits and prepaid expenses 
Repayment of loan by related party and other 

Net cash used in investing activities 

The accompanying notes are an integral part of the consolidated financial statements  

F- 8 

Year ended December 31, 
2011 

2010 

2012 

  $ 

29,006     $ 

29,304     $ 

40,367   

10,034       
-      
-      
(99 )     
1,428       
296       
190       
320       
-      
(1,506 )     
571       
(4,803 )     
(5,281 )     
(124 )     
16,617       

14,615       
-      
-      
(33 )     
(3,858 )     
67       
(84 )     
1,433       
1,127       
(10,460 )     
(2,376 )     
4,090       
(942 )     
(126 )     
(4,533 )     

14,368   
3,660   
(1,383 ) 
(61 ) 
(1,927 ) 
-  
(79 ) 
417   
-  
(8,561 ) 
(3,291 ) 
(3,816 ) 
5,201   
297   
(9,922 ) 

46,649       

28,224       

35,270   

-      
(705 )     
-      
-      
-      
(5,486 )     
24       
247       

-      
-      
(16,213 )     
(1,954 )     
(576 )     
(8,785 )     
(16 )     
177       

(43,700 ) 
-  
-  
-  
(150 ) 
(13,481 ) 
(849 ) 
-  

(5,920 )     

(27,367 )     

(58,180 ) 

   
   
   
   
  
  
  
  
  
  
  
    
    
  
    
        
        
    
  
    
        
        
    
  
    
        
        
    
    
        
        
    
  
    
        
        
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
  
    
        
        
    
    
  
    
        
        
    
    
        
        
    
  
    
        
        
    
    
    
    
    
    
    
    
    
  
    
        
        
    
    
CONSOLIDATED STATEMENTS OF CASH FLOWS 
U.S. dollars in thousands 

Cash flows from financing activities: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Year ended December 31, 
2011 

2010 

2012 

Dividends paid 
Receipt from issuance of ordinary shares, net 
Repayment of long-term loans 
Short-term bank credit and loans, net 
Repayment of contingent consideration related to U.S. Quartz Products, Inc. acquisition     
Contribution to equity by non-controlling interest 
Receipt of a financing leaseback related to Bar-Lev transaction 
Receipt of long-term loan from related party 
Repayment of a financing leaseback related to Bar-Lev transaction 

  $ 

(13,972 )   $ 
-      
(15,037 )     
8,040       
-      
-      
-      
-      
-      

(6,948 )   $ 
-      
(19,819 )     
(7,402 )     
-      
458       
-      
1,878       
-      

(27,182 ) 
76,768   
(12,670 ) 
1,275   
(6,242 ) 
-  
10,893   
-  
(362 ) 

Net cash provided by (used in) financing activities 

(20,969 )     

(31,833 )     

42,480   

Effect of exchange rate differences on cash and cash equivalents 

3,450       

(811 )     

(2,487 ) 

Increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 

23,210       
20,527       

(31,787 )     
43,737       

17,083   
11,950   

Cash and cash equivalents at end of year 

  $ 

43,737     $ 

11,950     $ 

29,033   

Cash received (paid) during the year for: 

Interest paid 

Interest received 

Tax paid 

Tax received 

The accompanying notes are an integral part of the consolidated financial statements  

F- 9 

  $ 

  $ 

  $ 

  $ 

(1,459 )   $ 

(1,734 )   $ 

(1,947 ) 

318     $ 

286     $ 

376   

(2,345 )   $ 

(5,393 )   $ 

(7,895 ) 

2,578     $ 

-    $ 

-  

   
   
   
   
  
  
  
  
  
  
  
    
    
  
    
        
        
    
  
    
        
        
    
    
    
    
    
    
    
    
  
    
        
        
    
    
  
    
        
        
    
    
  
    
        
        
    
    
    
  
    
        
        
    
  
    
        
        
    
    
        
        
    
  
    
        
        
    
  
    
        
        
    
  
    
        
        
    
  
    
        
        
    
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF CASH FLOWS 
U.S. dollars in thousands 

Supplemental information and disclosures of non-cash investing and financing activities:  

(a) 

2008 acquisition of the business of Tessera Stones & Tiles Pty Limited and Carsilstone Pty Limited. Total initial cash consideration for 
the acquisition of the business of Tessera Stones & Tiles Pty Limited and Carsilstone Pty Limited was $37,285. An additional contingent 
cash payment was made in the amounts of $705 in the year ended December 31, 2010. 

(b) 

Acquisition of U.S. Quartz Products, Inc. On May 18, 2011 (see note 1b): 

Cash 
Fair value of future consideration 
Fair value of the company's equity interest held before the business combination 

Total consideration 

Identifiable assets acquired and liabilities assumed: 
Cash acquired 
Working capital (excluding cash and cash equivalents) 
Property and equipment 
Goodwill and intangible assets 
Long-term liabilities 

Net assets acquired 

Total net cash paid at acquisition of the business of U.S. Quartz Products, Inc. 

(c) 

Acquisition of the business of White-Wood Distributors Ltd On May 1, 2011 (see note 1e): 

Consideration: 

Cash 
Deferred payment 

Total consideration 

Identifiable assets acquired and liabilities assumed: 

Inventory 
Goodwill and intangible assets 

Net cash paid at acquisition 

The accompanying notes are an integral part of the consolidated financial statements  

F- 10 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

20,000   
6,210   
6,807   

33,017   

3,787   
2,944   
1,794   
36,157   
(11,665 ) 

33,017   

16,213   

1,954   
151   

2,105   

544   
1,561   

2,105   

1,954   

   
   
   
   
   
   
   
   
   
  
  
  
  
    
    
  
    
    
    
  
    
    
    
    
    
    
    
    
    
  
    
    
    
  
    
    
  
  
    
    
    
  
    
    
  
    
    
    
    
  
    
    
    
  
    
    
  
    
  
    
    
CONSOLIDATED STATEMENTS OF CASH FLOWS 
U.S. dollars in thousands 

Supplemental information and disclosures of non-cash investing and financing activities (cont.):  

(d) 

Acquisition of the business of Prema Asia Marketing PTE Ltd. on October 1, 2011 (see note 1d): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Consideration: 

Cash 
Deferred payment 

Total consideration 

Identifiable assets acquired and liabilities assumed: 

Inventory 
Fixed assets 
Goodwill and intangible assets 

Net cash paid at acquisition 

Supplemental disclosure of non-cash activities 
Declared dividend 
Purchase of fixed assets with credit from suppliers 
Acquisition of  intangible assets in Canada (for redeemable non-controlling rights 
in Caesarstone Canada Inc.) 
Acquisition  of  goodwill  in  Canada  (for  redeemable  non-controlling  rights  in 
Caesarstone Canada Inc.) 

  $ 
  $ 

  $ 

  $ 

The accompanying notes are an integral part of the consolidated financial statements  

F- 11 

  $ 

  $ 

  $ 

  $ 

576   
252   

828   

50   
26   
752   

828   

576   

Year ended December 31, 
2011 

2010 

2012 

3,310     $ 
3,017     $ 

4,906     $ 

425     $ 

-    $ 
3,633     $ 

-  
2,141   

-    $ 

-    $ 

-  

-  

   
   
   
   
   
   
   
  
  
  
  
    
    
    
  
    
    
  
    
    
    
    
    
    
  
    
    
  
    
  
    
    
  
  
  
  
  
    
    
  
    
        
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL  

a. 

General: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Caesarstone Sdot-Yam Ltd., incorporated under the laws of the State of Israel, was founded in 1987. The company and its 
subsidiaries (collectively, the "Company" or "Caesarstone") manufacture high quality engineered quartz surfaces sold under 
the Company's premium Caesarstone brand. The Company's products consist of engineered quartz slabs that are currently 
sold  in  48  countries  through  a  combination  of  direct  sales  in  certain  markets  and  indirectly  through  a  network  of 
independent  distributors  in  other  markets.  The  Company's  products  are  primarily  used  as  kitchen  countertops  in  the 
renovation and remodeling end markets. Other applications include vanity tops, wall panels, back splashes, floor tiles, stairs 
and other interior surfaces that are used in a variety of residential and non-residential applications.  

As of December 2012, the Company has subsidiaries in Australia, Singapore, Canada and the United States (see Note 1(b)-
1(e)) which are engaged in the marketing and selling of the Company's products in different geographic areas.  

b. 

Acquisition of shares of U.S. Quartz Products, Inc.: 

Acquisition of 25% equity interest  

On January 29, 2007, Caesarstone and U.S. Quartz Products, Inc. ("U.S. Quartz"), the Company's exclusive distributor in 
the United States, signed a Share Purchase Agreement pursuant to which Caesarstone purchased shares of U.S. Quartz for 
an  aggregate purchase  price  of  $9,900. The shares  purchased by  the Company  represented a 25%  equity interest in U.S. 
Quartz.  

The  Company  accounted  for  the  equity  investment  in  accordance  with  ASC  323  (originally  issued  as  APB  18) 
"Investments-equity method and joint ventures".  

Acquisition of 75% equity interest  

On  May  18,  2011,  the  Company  completed  the  acquisition  of  75%  of  the  shares  of  U.S.  Quartz,  representing  all  of  the 
remaining  shares  of  that  entity,  which  was  subsequently  renamed  Caesarstone  USA,  Inc.  ("Caesarstone  USA").  The 
acquisition enabled the Company to obtain a higher degree of control over the Company's sales in the United States. The 
total consideration for the acquisition was up to $26,500. Pursuant to the agreement between the parties, $20,000 was paid 
by the Company at the closing. An additional $6,500, which was conditioned on the closing of the Company’s initial public 
offering ("IPO"), was paid during 2012 by the Company. In addition, U.S. Quartz repaid shareholders loans to its former 
shareholders in the amount of $5,541.  

F- 12 

   
   
   
   
   
   
   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL (CONT.)  

b. 

Acquisition of shares of U.S. Quartz Products, Inc.: (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

As  a  result  of  the  acquisition,  the  Company  remeasured  the  fair  value  of  its  previously-held  equity  investment  in  U.S. 
Quartz (with a carrying amount of $5,481) as of the acquisition date based on a report prepared by an independent third-
party  valuation  firm  that  the  Company  engaged,  with  such  amount  totaling  $6,807.  Such  remeasurement,  including  the 
reclassification of $1,352 previously recorded  in  other comprehensive income (foreign currency translation adjustments), 
resulted in an insignificant loss in the amount of $26 that was recorded in 2011 within equity in losses of affiliate, net. The 
fair  value  was  measured  by  the  third-party  appraiser  using  the  "income  approach"  based  on  the  discounted  cash  flow 
method.  

The following table summarizes the estimated fair value of the assets acquired at the acquisition date:  

Current assets 
Deferred taxes 
Property and equipment 
Long-term liabilities 
Intangible assets: 

Distribution relationships(1) 
Customer relationships(2) 
Distribution agreement(3) 
Backlog-customer relationships(4) 
Backlog-distribution relationships(5) 
Goodwill(6) 

Total assets acquired 

Current liabilities 
Long-term liabilities 
Deferred taxes 

Total liabilities assumed 

Net assets acquired 

Total purchase price 

Fair   
value 

Expected  
useful  
life (years) 

  $ 

22,452       
2,604       
1,794       
185       

739       
2,352       
14,376       
146       
84       
18,460       

7.6 
7.6 
7.6 
0.08 
0.08 
indefinite 

63,192       

18,510       
6,291       
5,374       

30,175       

33,017       

  $ 

33,017       

(1)  Distribution relationships-the fair value of the distribution relationships was measured using the Multi Period Excess 
Earnings  Method approach (the "MPEEM  approach"), which is a  form of discounted cash  flow analysis.  The  fair 
value of the distribution relationships is being amortized according to the revenue projections. 

F- 13 

   
   
   
   
   
   
   
   
  
  
  
  
    
  
  
  
      
  
  
  
  
    
  
  
    
  
  
    
  
  
    
        
  
  
    
  
    
  
    
  
    
  
    
  
    
  
  
    
        
  
  
    
  
  
  
    
        
  
  
    
  
  
    
  
  
    
  
  
  
    
        
  
  
    
  
  
  
    
        
  
  
    
  
  
  
    
        
  
  
  
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL (CONT.)  

b. 

Acquisition of shares of U.S. Quartz Products, Inc. (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

(2) 

Customer relationships-the customer relationships asset fair value was estimated using the MPEEM approach. The 
fair value of the customer relationships is being amortized according to the revenue projections. 

(3)  Distribution  agreement-the  fair  value  of  the  Distribution  Agreement  (the  reacquired  right  under  ASC  805)  was 
measured using the MPEEM approach. The fair value of the distribution relationships is being amortized over 7.6 
years. 

(4) 

(5) 

Backlog-customer  relationships-the  fair  value  of  the  backlog  attributed  to  end-customers  was  measured  using  the 
MPEEM approach. The fair value of the backlog was fully amortized over four weeks (0.08 years). 

Backlog-distribution relationships-the fair value of the backlog attributed to distributor relationships was measured 
using the MPEEM approach. The fair value of the backlog was fully amortized over four weeks (0.08 years). 

(6)  Goodwill represents the excess of the acquisition price over assets acquired and liabilities assumed. The goodwill is 
related to the strength of the businesses acquired in the quartz surfaces market within the United States. Goodwill is 
not amortized and is tested for impairment at least annually. 

The amounts of revenues and earnings of U.S. Quartz in the Company's consolidated income statement from the acquisition 
date to the period ended December 31, 2011 are as follows:  

Revenues 

Net income 

Period ended  
December 31,    
2011 

  $ 

  $ 

46,843   

(511 ) 

Unaudited pro forma consolidated revenues and earnings:  

The following table sets forth the unaudited consolidated pro forma revenues and earnings for the periods ended December 
31, 2010 and 2011, assuming that the acquisition of the remaining 75% equity interest in U.S. Quartz occurred on January 
1,  2010.  The  pro  forma  information  is  not  necessarily  indicative  of  the  results  of  operations  that  actually  would  have 
occurred had the acquisition been consummated on that date, nor does it purport to represent the results of operations for 
future periods.  

F- 14 

   
   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
  
  
  
  
  
    
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL (CONT.)  

b. 

Acquisition of shares of U.S. Quartz Products, Inc. (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Revenues 

Net income 

Basic and diluted net earnings per share 

c. 

Caesarstone Australia Pty Limited: 

  December 31,     December 31,   

2010 

2011 

Unaudited 

  $ 

  $ 

  $ 

233,206     $ 

271,874   

23,489     $ 

25,222   

0.85     $ 

0.91   

In  March  2008,  the  Company's  subsidiary,  Caesarstone  Australia  Pty  Limited  ("Caesarstone  Australia"),  acquired  the 
businesses  of  Tessera  Stones  &  Tiles  Pty  Limited  and  Carsilstone  Pty  Limited  (collectively,  "Tessera"),  which  were  the 
exclusive distributors of the Company's products in Australia prior to the acquisition, in order to gain a higher degree of 
control over the Company's sales within Australia.  

The  total  consideration  was  $37,285.  In  addition,  it  was  agreed  that  Caesarstone  Australia  would  pay  contingent 
consideration equal to 2% of sales generated from the businesses acquired during the period from April 1, 2008 to June 30, 
2010. During 2010, the Company paid an additional amount of $705, which was recorded as goodwill.  

d. 

Incorporation of Caesarstone Southeast Asia Ltd.: 

Caesarstone Southeast Asia Ltd. ("Caesarstone Southeast Asia" or "CSSEA") was incorporated under the laws of Singapore 
in  Singapore  in  2009  as  a  subsidiary  of  the  Company.  Caesarstone  Singapore  imports  products  from  the  Company  and 
markets the Company's products in Southeast Asia.  

Acquisition of the business of Prema Asia Marketing PTE Ltd. ("Prema"):  

The  Company  entered  into  an  agreement  on  October  1,  2011  pursuant  to  which  it  acquired  the  operations  for  the 
distribution of Caesarstone's products in Singapore from the Company's former distributor in Singapore. Under the terms of 
the  agreement,  the  Company  paid  approximately  $500  upon  closing  and  is  obligated  to  make  an  additional  payment 
following  the  year  ended  December  31,  2011,  of  approximately  $250,  calculated  based  on  a  formula  that  includes  the 
number  of  slabs  sold  in  Singapore  during  2011.  In  addition,  the  Company  acquired  inventory  and  fixed  assets  from  the 
former distributor in Singapore for $76. In addition, the Company will pay following the year ended December 31, 2012, an 
amount of up to $250 to be calculated based on a formula that includes the number of slabs sold in Singapore during 2012 
(subject to the former distributor's owner remaining CSSEA's manager until October 1, 2014). The total consideration was 
approximately $800 (approximately $700 was paid through December 31, 2012).  

F- 15 

   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
    
  
  
  
  
  
    
      
  
  
    
        
    
  
    
        
    
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL (CONT.)  

d. 

Incorporation of Caesarstone Southeast Asia Ltd. (cont.): 

The following table summarizes the fair value of the assets acquired on October 1, 2011 (the acquisition date):  
Expected  
useful  
life (years) 

Fair   
value 

Inventory 
Fixed assets 
Customer relationships (1) 
Distribution agreement (2) 
Non-competition agreement (3) 
Goodwill 

Total assets acquired 

Total liabilities assumed 

Net assets acquired 

Total purchase price 

  $ 

  $ 

5.0 
2.0 
3.0 
indefinite 

50       
26       
133       
254       
62       
303       

828       

-      

828       

828       

(1) 

(2) 

The  fair  value  of  the  customer  relationships  was  measured  using  the  MPEEM  approach.  The  fair  value  of  the 
customer relationships is being amortized according to the revenue projections. 

The  fair  value  of  the  distribution  agreement  was  measured  using  the  MPEEM  approach.  The  fair  value  of  the 
distribution  agreement  is  being  amortized  according  to  the  remaining  contractual  term  of  the  original  distribution 
agreement. 

(3) 

The fair value of the non-competition agreement was measured using the incremental cash flow approach. 

The  Company  did  not  disclose  pro  forma  revenues  and  earnings  in  accordance  with  ASC  805-10-50  or  revenue  and 
earnings from the acquisition date through December 31, 2011 as they are immaterial.  

e. 

Purchase of Canadian Quartz Holdings Inc. ("CIOT") business related to distribution of the Company's products in Eastern 
Canada, purchase of White-Wood Distributors Ltd.'s business related to distribution of the Company's products in Western 
Canada and incorporation of Caesarstone Canada: 

Caesarstone Canada Inc., ("Caesarstone Canada") was incorporated under the federal laws of Canada in 2010. In October 
2010, Caesarstone Canada began to distribute its products in Eastern Canada and in May 2011, in Western Canada. Under 
the Contribution Agreement between the Company and CIOT, CIOT transferred to Caesarstone Canada certain of its assets 
relating to the distribution of the Company's products, such as customers, suppliers and employees.  

F- 16 

   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
    
  
  
  
      
  
  
  
  
    
  
  
    
  
    
  
    
  
    
  
  
    
        
  
  
    
  
  
  
    
        
  
  
    
  
  
  
    
        
  
  
    
  
  
  
    
        
  
  
  
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL (CONT.)  

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

e. 

Purchase of Canadian Quartz Holdings Inc. ("CIOT") business related to distribution of the Company's products in Eastern 
Canada, purchase of White-Wood Distributors Ltd.'s business related to distribution of the Company's products in Western 
Canada and incorporation of Caesarstone Canada (cont.): 

In consideration for the contribution, CIOT was granted a 45% ownership interest in Caesarstone Canada and entered into a 
Shareholders' Agreement with the Company and Caesarstone Canada. In addition, CIOT was granted a put option to sell its 
45%  ownership  interest  in  Caesarstone  Canada  to  the  Company  based  on  a  prescribed  formula  (including  a  minimum 
payment amount) at any time after July 1, 2012 and ending June 30, 2023. The Company was also granted a call option to 
buy such holdings over the same period based on a different prescribed formula.  

As  the  abovementioned  assets  contributed  by  CIOT  constitute  a  business,  the  Company  accounted  for  the  acquisition  in 
accordance  with  ASC  805,  Business  Combinations.  Since  the  consideration  transferred  consisted  of  granting  CIOT 
redeemable  non-controlling  rights  in  Caesarstone  Canada  (due  to  the  put  option  written  over  such  rights,  as  mentioned 
above),  the  Company  measured  all  of  the  assets  contributed  by  CIOT  at  their  fair  value  against  the  redeemable  non-
controlling  interests  line  item  in  the  consolidated  balance  sheet  in  accordance  with  the  requirements  of  ASC  810 
Consolidation and ASC 480-10-S99-3A, Distinguishing Liabilities from Equity.  

The following table summarizes the estimated fair values of the assets acquired at the acquisition date:  

Non-competition agreement(1) 
Customer relationships(2) 
Goodwill(3) 

Net assets acquired 

Fair value 

Expected  
useful  
life (years) 

  $ 

  $ 

917       2.21 
3,989       5.21 

425       indefinite 

5,331       

(1)  Non-competition agreement-the non-competition agreement asset fair value was estimated using an incremental cash 
flow analysis, which is a form of the income approach. The non-competition agreement is being amortized using the 
straight-line method over its useful life, which is estimated at 2.21 years. 

(2) 

Customer relationships-the customer relationships asset fair value was estimated using the MPEEM approach. The 
customer  relationships is being amortized using a method  that will reflect the consummation of such asset  (i.e., a 
form of accelerated depreciation), over an estimated 5.21 years. 

(3)  Goodwill represents the excess of the acquisition price over assets acquired and liabilities assumed. Goodwill is not 

amortized and is being tested for impairment at least annually. 

F- 17 

   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
    
  
  
  
      
  
  
  
    
  
    
  
  
    
        
  
  
  
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL (CONT.)  

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

e. 

Purchase of Canadian Quartz Holdings Inc. ("CIOT") business related to distribution of the Company's products in Eastern 
Canada, purchase of White-Wood Distributors Ltd.'s business related to distribution of the Company's products in Western 
Canada and incorporation of Caesarstone Canada (cont.): 

The amounts of revenues and earnings of Caesarstone Canada in the Company's consolidated income statement from the 
acquisition date to the period ended December 31, 2010 are as follows:  

Revenues 
Net income 

Unaudited pro forma condensed results of operations:  

Year ended  
December 31,   
2010 

  $ 
  $ 

4,282   
773   

The following table sets forth the unaudited pro forma condensed results  of operations for the year ended December 31, 
2010 assuming that the acquisition of Caesarstone Canada occurred on January 1, 2009. The pro forma information is not 
necessarily indicative of the results of operations that actually would have occurred had the acquisition been consummated 
on that date, nor does it purport to represent the results of operations for future periods.  

Revenues 
Net income 
Basic and diluted net earnings per share 

The following table provides a reconciliation of the redeemable non-controlling interest:  

   December 31,   
2010 

   Unaudited 

  $ 
  $ 
  $ 

208,703   
30,739   
1.12   

2010 

December 31, 
2011 

2012 

Beginning of the year 
Redeemable non-controlling interest 
Net income attributable to non-controlling interest 
Non-controlling interest share of contribution to equity in Caesarstone 

  $ 

Canada Inc. 

Foreign currency translation adjustments 

-    $ 
5,331       
348       

5,662     $ 
-      
252       

-      
(17 )     

458       
(167 )     

6,205   
-  
735   

-  
166   

Redeemable non-controlling interest - end of the year 

  $ 

5,662     $ 

6,205     $ 

7,106   

F- 18 

   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
    
  
  
  
  
    
  
    
  
  
    
    
    
    
  
    
        
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL (CONT.)  

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

e. 

Purchase of Canadian Quartz Holdings Inc. ("CIOT") business related to distribution of the Company's products in Eastern 
Canada, purchase of White-Wood Distributors Ltd.'s business related to distribution of the Company's products in Western 
Canada and incorporation of Caesarstone Canada (cont.): 

Pursuant  to  the  Sale  and  Purchase  Agreement,  entered  into  in  January  2011  with  the  Company's  former  distributor  in 
Western  Canada,  since  May  1,  2011,  Caesarstone  Canada  has  been  the  exclusive  distributor  of  the  Company's  products 
throughout Canada. Pursuant to this agreement, Caesarstone Canada purchased certain intangible assets and goodwill from 
the former distributor, and its marketable inventory of Caesarstone products as of April 30, 2011 for total consideration of 
approximately 2 million Canadian dollars.  

The following table summarizes the fair value of the assets acquired on May 1, 2011 (the acquisition date):  

Inventory 
Customer relationships(1) 
Goodwill(2) 

Total assets acquired 

Total liabilities assumed 

Net assets acquired 

Total purchase price 

Expected  
useful  
life (years) 

4.7 
indefinite 

  $ 

Fair   
value 

544       
807       
754       

2,105       

-      

2,105       

2,105       

(1) 

The  fair  value  of  the  customer  relationships  was  measured  using  the  MPEEM  approach.  The  fair  value  of  the 
customer relationships is being amortized according to the revenue projections. 

(2)  Goodwill represents the excess of the acquisition price over assets acquired and liabilities assumed. Goodwill is not 

amortized and will be tested for impairment at least annually. 

The  results  of  White-Wood  Distributors  Ltd.'s  business  were  consolidated  in  the  Company's  financial  statements 
commencing on the date of acquisition. Revenues and earnings from the acquisition date through December 31, 2011 were 
immaterial to the consolidated financial information of the Company. The Company did not disclose pro forma revenues 
and earnings in accordance with ASC 805-10-50 as they are immaterial.  

F- 19 

   
   
   
   
   
   
   
   
   
   
  
  
  
  
    
  
  
  
      
  
  
  
  
    
  
    
  
  
    
        
  
  
    
  
  
  
    
        
  
  
    
  
  
  
    
        
  
  
    
  
  
  
    
        
  
  
    
  
  
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 1:- GENERAL (CONT.)  

f. 

Major suppliers: 

In 2012, one supplier in Turkey, Mikroman Madencilik San ve TIC.LTD.STI ("Mikroman"), supplied approximately 55% 
of the Company's quartzite on a purchase order basis. If Mikroman ceases supplying the Company with quartzite or if the 
Company's supply of quartz generally from Turkey is adversely impacted, the Company's other suppliers may be unable to 
meet the Company's quartz requirements. In that case, the Company would need to locate and qualify alternate suppliers, 
which could take time, increase costs and require adjustments to the appearance of the Company's products. As a result, the 
Company may experience a delay in manufacturing, which could materially and adversely impact the Company's results of 
operations.  

The Company also depends on Breton S.p.A for its production line equipment.  

NOTE 2:- SIGNIFICANT ACCOUNTING POLICIES  

The consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles ("U.S. 
GAAP").  

a. 

Use of estimates: 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates, judgments 
and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could 
differ from those estimates. The Company's management believes that the estimates, judgment and assumptions used are 
reasonable based upon information available at the time they were made.  

b. 

Financial statements in U.S. dollars: 

The Company's revenues are generated in U.S. dollars, New Israeli Shekels (NIS), Australian dollars, Canadian dollars and 
Euros.  In  addition,  most  of  the  Company's  costs  are  incurred  in  U.S.  dollars,  NIS,  Australian  dollars,  Canadian  dollars, 
Euros and Singapore dollars.  

Effective  July  1,  2012,  the  Company  changed  its  functional  currency  to  the  U.S.  dollar  from  the  NIS. With  the  recent 
acquisition  of  the  remaining  shares  of  Caesarstone  USA  (see  note  1b)  and  the  initial  public  offering  of  the  Company's 
shares  and  listing  in  the  United  States,  which  has  given  the  Company  more  access  to  the  U.S.  market,  and  therefore 
contributed  to  an  increase  in  cash  flows  of  U.S.  dollars,  the  Company's  management  believes  that  its  primary  economic 
environment has changed from Israel to the United States.  This has resulted in significant changes in economic facts and 
circumstances  that  indicate  that  the  functional  currency  has  changed  from  the  NIS  to  the  U.S.  dollar.   The  Company 
accounted for the change in functional currency prospectively as it is the result of a change in facts.  

F- 20 

   
   
   
   
   
   
   
   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:- SIGNIFICANT ACCOUNTING POLICIES (CONT.)  

b. 

Financial statements in U.S. dollars (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

As of July 1, 2012, all the Company's assets and liabilities were translated using the current rate method, using the U.S. 
dollar  exchange  rate  as  of  June  30,  2012,  and  equity  was  translated  using  the  historical  exchange  rate  at  the  relevant 
transaction  date.  Since  the  Company's  reporting  currency  has  not  changed  (it  was  the  U.S.  dollar  also  prior  to  June  30, 
2012,  in  accordance  with  the  U.S.  Securities  and  Exchange  Commission's  Regulation  S-X,  Rule  3-20),  the  Company 
previously  translated  its  financial  statements  (from  the  former  functional  currency  NIS  to  the  reporting  currency  U.S. 
dollars)  using  the  same  current  rate  method,  therefore,  no  translation  differences  have  resulted  from  the  change  in 
functional currency.  

The functional currency of each of the Company's foreign subsidiaries is the local currency in which it operates.  

ASC  830  "Foreign  Currency  Matters"  sets  the  standards  for  translating  foreign  currency  financial  statements  of 
consolidated  subsidiaries.  The  first  step  in  the  translation  process  is  to  identify  the  functional  currency  for  each  entity 
included  in  the  financial  statements.  The  accounts  of  each  entity  are  then  measured  in  its  functional  currency.  All 
transaction gains and losses from the measurement of monetary balance sheet items, which are not related to subsidiaries 
translation, are reflected in the statement of operations as finance income or expenses, as appropriate.  

After the measurement process is complete, the financial statements are translated into the parent functional currency (U.S. 
dollar) using the current rate method. Translation adjustments relating to conversion to functional currencies within group 
entities are reported as a component of shareholders' equity. Equity accounts are translated using historical exchange rates. 
All  other balance sheet accounts are translated  using  the exchange rates in effect  at the balance sheet date. Statement  of 
operations amounts have been translated using the average exchange rate for the year.  

c. 

Principles of consolidation: 

The consolidated financial statements include the accounts of the Company and its wholly and majority-owned subsidiaries. 
Intercompany transactions and balances, including profit from intercompany sales not yet realized outside of the Company, 
have been eliminated upon consolidation.  

F- 21 

   
   
   
   
   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:- SIGNIFICANT ACCOUNTING POLICIES (CONT.)  

d. 

Cash equivalents: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Cash  equivalents  are  short-term  highly  liquid  investments  that  are  readily  convertible  to  cash  with  original  maturities  of 
three months or less at the date acquired.  

e. 

Short - term bank deposits 

Short-term bank deposits are deposits with original maturities of more than three months but less than one year. The short-
term bank deposits are presented at their cost, which approximates their fair value. 

f. 

Derivatives: 

Derivatives not designated as hedging accounting instruments consist primarily of forward and options contracts that the 
Company uses to limit its exposure to foreign currencies. The Company recognizes derivative instruments as either assets 
or liabilities and measures those instruments at fair value. Since the derivative instruments that the Company holds do not 
meet the definition of hedging instruments under ASC 815, the Company recognizes immediately changes in the fair values 
in  its  consolidated  statement  of  income  in  finance  expenses,  net.  The  notional  principal  amount  of  foreign  exchange 
contracts was $86,600 and $90,535 as of December 31, 2011 and 2012, respectively.  

Derivative assets and (liabilities) 

Derivatives not designated as hedging 

instruments: 

Balance sheet 
location 

December 31, 

2011 

2012 

Foreign exchange forward and options 

Other accounts receivable and prepaid 

contracts 

expenses 

  $ 

-    $ 

728   

Foreign exchange forward and options 

contracts 

  Accrued expenses and other liabilities   $ 

(3,163 )   $ 

-  

F- 22 

   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
      
        
    
  
  
      
        
    
  
      
        
    
  
  
  
    
        
    
  
  
  
  
    
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:- SIGNIFICANT ACCOUNTING POLICIES (CONT.)  

g. 

Inventories: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Inventories  are  stated  at  the  lower  of  cost  or  market  value.  The  Company  periodically  evaluates  the  quantities  on  hand 
relative  to  historical  and  projected  sales  volumes,  current  and  historical  selling  prices  and  contractual  obligations  to 
maintain certain levels of parts. Based on these evaluations, inventory write-offs are provided to cover risks arising from 
slow-moving  items,  discontinued  products,  excess  inventories,  market  prices  lower  than  cost  and  adjusted  revenue 
forecasts.  

Cost is determined as follows:  

Raw materials, parts and supplies: using the "weighted average" method.  

Work-in-progress and finished products: on the basis of direct manufacturing costs with the addition of allocable indirect 
costs, representing allocable operating overhead expenses and manufacturing costs.  

The following table provides the details of the change in the Company's provision for inventory:  

December 31, 

2011 

2012 

Inventory provision, beginning of year 
Increase in inventory provision 
Increase in inventory provision in connection with Microgil's dispute(*) 
Write off 
Foreign currency translation adjustments 

  $ 

3,103     $ 
211       
1,789       
(205 )     
(29 )     

Inventory provision, end of year 

  $ 

4,869     $ 

4,869   
939   
-  
(152 ) 
151   

5,807   

(*) 

For further information see Note 12(a)(4). 

F- 23 

   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
    
  
  
  
      
    
    
    
    
    
  
    
        
    
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

h. 

Property, plant and equipment: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

1. 

2. 

3. 

Property, plant and equipment are stated at cost, net of accumulated depreciation and investment grants. 

Materials, payroll and other costs that are direct incremental costs necessary to bring an asset to the condition of its 
intended use are capitalized as part of the cost of property, plant and equipment. 

Depreciation  is  calculated  by  the  straight-line  method  over  the  estimated  useful  life  of  the  assets  at  the  following 
annual rates: 

Machinery and manufacturing equipment 
Office equipment and furniture 
Motor vehicles 
Buildings 

     % 

4-33   
7-33   
10-30   
4-5   

Leasehold improvements are depreciated by the straight-line method over the shorter of the lease or the estimated useful 
life of the improvements.  

The  Company  has  accounted  for  its  assets  that  are  under  a  capital  lease  arrangement  in  accordance  with  Accounting 
Standard  Codification  840  "Leases"  ("ASC  840").  Accordingly,  assets  under  a  capital  lease  are  stated  as  assets  of  the 
Company  on  the  basis  of  ordinary  purchase  prices  (without  the  financing  component),  and  depreciated  according  to  the 
shorter of the lease term and the usual depreciation rates applicable to such assets.  

Lease payments payable in forthcoming years, net of the interest component included in them, are included in liabilities. 
The interest in respect of such amounts is accrued on a current basis and is charged to earnings.  

i. 

Impairment of long-lived assets: 

The  Company's  long-lived  assets,  tangible  and  intangible  assets  (other  than  goodwill),  are  reviewed  for  impairment  in 
accordance with Accounting Standard Codification 360 "Property, Plant and Equipment" ("ASC 360") whenever events or 
changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to 
be held and used is measured by a comparison of the carrying amount of an asset to the future undiscounted cash flows 
expected  to  be  generated  by  the  asset.  If  such  assets  are  considered  to  be  impaired,  the  impairment  to  be  recognized  is 
measured  by  the  amount  by  which  the  carrying  amount  of  the  assets  exceeds  the  fair  value  of  the  assets.  Assets  to  be 
disposed  of  are  reported  at  the  lower  of  the  carrying  amount  or  fair  value  less  costs  to  sell.  No  impairment  losses  were 
identified during any period presented.  

F- 24 

   
    
   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
    
    
    
    
    
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

j. 

Goodwill: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Goodwill  represents  the  excess  of  the  cost  of  businesses  acquired  over  the  fair  value  of  the  net  assets  acquired  in  the 
acquisition. Under Accounting Standard Codification 350, "Intangibles-Goodwill and Other" ("ASC 350") goodwill is not 
amortized but instead is tested for impairment at least annually (or more frequently if impairment indicators arise).  

ASC 350 prescribes a two-phase process for impairment testing of goodwill. The first phase screens for impairment, while 
the second phase (if necessary) measures impairment.  

In the first phase of impairment testing, goodwill attributable to the reporting units is tested for impairment by comparing 
the fair value of each reporting unit with its carrying value. If the carrying value of the reporting unit exceeds its fair value, 
the second phase is then performed. The second phase of the goodwill impairment test compares the implied fair value of 
the  reporting  unit's  goodwill  with  the  carrying  amount  of  that  goodwill.  If  the  carrying  amount  of  the  reporting  unit's 
goodwill  exceeds  the  implied  fair  value  of  that  goodwill,  an  impairment  loss  is  recognized  in  an  amount  equal  to  that 
excess.  

The  Company  performs  an  annual  goodwill  impairment  test  during  the  fourth  quarter  of  each  fiscal  year,  or  more 
frequently, if impairment indicators are present. The Company operates in one operating segment. Each of the Company's 
subsidiaries  could  be  considered  to  be  reporting  units,  however  the  Company  concluded  that  all  of  the  Company's 
components  should  be  aggregated  and  deemed  as  a  single  reporting  unit  for  the  purpose  of  performing  the  goodwill 
impairment test in accordance with ASC 350-20-35-35, since they have similar economic characteristics.  

Goodwill was  tested  for  impairment  by  comparing  its  fair  value  with its  carrying value.  As  required by  ASC 820,  “Fair 
Value Measurements”, the Company applies assumptions that market place participants would consider in determining the 
fair value of reporting unit. No impairment of goodwill was identified during any period presented.  

k.  Warranty : 

The Company generally provides a standard warranty of between three and 10 years for its products, depending on the type 
of product and the country in which the Company does business. The Company records a provision for the estimated cost to 
repair or replace products under warranty at the time of sale. Factors that affect the Company's warranty reserve include the 
number  of  units  sold,  historical  and  anticipated  rates  of  warranty  repairs  and  the  cost  per  repair.  The  following  table 
provides the details of the change in the Company's warranty accrual for the years ended December 31, 2011 and 2012:  

F- 25 

   
   
   
   
   
   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

k.  Warranty (cont.) : 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Warranty provision, beginning of year 
Charged to costs and expenses relating to new sales 
Acquisition of the business of U.S. Quartz 
Costs of product warranty claims 
Foreign currency translation adjustments 

December 31, 

2011 

2012 

  $ 

1,676     $ 
1,052       
508       
(1,109 )     
(149 )     

1,978   
1,126   
-  
(937 ) 
56   

Warranty provision, end of year 

  $ 

1,978     $ 

2,223   

l. 

Revenue recognition: 

The  Company  derives  its  revenues  from  sales  of  quartz  surfaces  mostly  through  a  combination  of  direct  sales  in  certain 
markets and indirectly through a network of distributors in other markets.  

Revenues are recognized in accordance with ASC 605, "Revenue Recognition" and SAB 104 when delivery has occurred, 
persuasive  evidence  of  an  agreement  exists,  the  fee  is  fixed  and  determinable,  collectability  is  probable  and  no  further 
obligations exist. In general, the Company does not grant right of returns, except to customers in Australia, for a limited 
period.  The  Company  does  not  maintain  a  provision  for  product  returns,  as  historical  returns  are  immaterial  and  the 
Company does not anticipate any material returns in the future.  

All of the Company's products sold through agreements with exclusive distributors are non-exchangeable, non-refundable, 
non-returnable  and  without  any  rights  of  price  protection  or  stock  rotation.  Accordingly,  the  Company  considers  all  the 
distributors to be end-consumers.  

m. 

Research and development costs: 

Research and development costs, net of grants received, are charged to the statement of income as incurred.  

n. 

Income taxes: 

The Company and its subsidiaries account for income taxes in accordance with ASC 740, "Income Taxes" (formerly: SFAS 
109, "Accounting for Income Taxes"). This statement prescribes the use of the liability method whereby deferred tax asset 
and liability account balances are determined based on differences between financial reporting and tax bases of assets and 
liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to 
reverse.  

F- 26 

   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
    
  
  
  
      
    
    
    
    
    
  
    
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

n. 

Income taxes (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Deferred tax liabilities and assets are classified as current or noncurrent based on the classification of the related asset or 
liability for financial reporting purposes, or according to the expected reversal dates of the specific temporary differences if 
not related to an asset or liability for financial reporting.  

The Company accounts for its uncertain tax positions in accordance with ASC 740 (formerly: FASB Interpretation No. 48, 
"Accounting for Uncertainty in Income Taxes, an Interpretation of FASB Statement No. 109"). ASC 740 contains a two-
step approach to recognizing and measuring uncertain tax positions accounted for in accordance with ASC 740. The first 
step is to evaluate the tax position taken or expected to be taken in a tax return by determining if the weight of available 
evidence  indicates  that  it  is  more  likely  than  not  that,  on  an  evaluation  of  the  technical  merits,  the  tax  position  will  be 
sustained on audit, including resolution of any related appeals or litigation processes. The second step is to measure the tax 
benefit as the largest amount that is more than 50% likely to be realized upon ultimate settlement. The Company accrues 
interest and penalties related to unrecognized tax benefits in its tax expenses.  

o. 

Advertising expenses: 

Advertising costs are expensed as incurred. Advertising expenses for the years ended December 31, 2010, 2011 and 2012 
were $5,950, $13,490 and $14,931, respectively.  

p. 

Concentrations of credit risk: 

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and 
cash equivalents, short-term bank deposits and trade receivables.  

The Company's cash and cash equivalents are invested primarily in U.S. dollars, Australian dollars and Euros, mainly with 
major banks in Israel.  

The Company's trade receivables are derived from sales to customers located mainly in Australia, the United States, Israel, 
Canada and Europe. The Company performs ongoing credit evaluations of its customers and to date has not experienced 
any substantial losses. In certain circumstances, the Company requires letters of credit or prepayments. An allowance for 
doubtful  accounts  is  determined  with  respect  to  those  amounts  that  the  Company  has  determined  to  be  doubtful  of 
collection. Provisions for doubtful accounts were recorded in general and administrative expenses.  

F- 27 

   
   
   
   
   
    
   
   
   
   
   
   
  
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

p. 

Concentrations of credit risk (cont.): 

The following table provides details of the change in the Company's provision for doubtful debts:  

Balance at the beginning of the year 
Charges to expenses 
Write off 
Foreign currency translation adjustments 

Balance at end of the year 

December 31, 

2011 

2012 

  $ 

331     $ 
468       
(51 )     
(9 )     

739   
601   
(227 ) 
14   

  $ 

739     $ 

1,127   

The Company from time to time enters into forward and option contracts (collectively, "derivative instruments") intended 
to protect against changes in foreign currencies. The derivative instruments were not qualified for hedge accounting under 
Accounting Standard Codification 815, "Derivatives and Hedging". All derivatives are recognized on the balance sheet at 
their fair value, with changes in the fair value carried to the statements of income and included in finance expenses, net. All 
derivatives have major banks in Israel as counterparties.  

q. 

Severance pay: 

The Company's liability for severance pay, with respect to its Israeli employees, is calculated pursuant to Israeli severance 
pay law and employee agreements based on the most recent salary of the employees. The Company's liability for all of its 
Israeli employees is provided for by monthly deposits with insurance policies and by an accrual. The value of these policies 
is recorded as an asset on the Company's balance sheet.  

The  deposited  funds  include  profits  or  losses  accumulated  up  to  the  balance  sheet  date.  The  deposited  funds  may  be 
withdrawn only upon the fulfillment of the obligations pursuant to Israeli severance pay law or labor agreements.  

Some agreements with employees specifically state, in accordance with section 14 of the Severance Pay Law, 1963, that the 
Company's contributions for severance pay shall be instead of severance compensation and that upon release of the policy 
to the employee, no additional calculations shall be conducted between the parties regarding the matter of severance pay 
and no additional payments shall be made by the Company to the employee.  

Further,  since  the  Company  has  signed  agreements  with  the  section  14  provision  with  certain  employees,  the  related 
obligation  and  amounts  deposited  on  behalf  of  such  obligation  are  not  stated  on  the  balance  sheet,  as  they  are  legally 
released from obligation to employees once the deposit amounts have been paid.  

Severance  expense,  net,  for  the  years  ended  December  31,  2010,  2011  and  2012  amounted  to  $(95),  $(75)  and  $(67), 
respectively.  

F- 28 

   
   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
    
  
  
  
      
    
    
    
    
  
    
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

r. 

Fair value of financial instruments: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The Company adopted the provisions of ASC 820, "Fair Value Measurements and Disclosures" effective January 1, 2008. 
Under this standard, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability 
(i.e., the "exit price") in an orderly transaction between market participants at the measurement date.  

In determining fair value, the Company uses various valuation approaches. ASC 820 establishes a hierarchy for inputs used 
in  measuring  fair  value  that  maximizes  the  use  of  observable  inputs  and  minimizes  the  use  of  unobservable  inputs  by 
requiring  that  the  most  observable  inputs  be  used  when  available.  Observable  inputs  are  inputs  that  market  participants 
would  use  in  pricing  the  asset  or  liability  developed  based  on  market  data  obtained  from  sources  independent  of  the 
Company.  Unobservable  inputs  are  inputs  that  reflect  the  Company's  assumptions  about  the  assumptions  market 
participants  would  use  in  pricing  the  asset  or  liability  developed  based  on  the  best  information  available  in  the 
circumstances.  

The hierarchy is broken down into three levels based on the inputs as follows:  

Level 1- Valuations  based  on  quoted  prices  in  active  markets  for  identical  assets  that  the  Company  has  the  ability  to 
access. Valuation adjustments and block discounts are not applied to Level 1 instruments. Since valuations are 
based on quoted prices that  are readily and regularly available in an active market, valuation of these products 
does not entail a significant degree of judgment. 

Level 2-

Valuations based on one or more quoted prices in markets that are not active or for which all significant inputs 
are observable, either directly or indirectly. 

Level 3- Valuations based on inputs that are unobservable and significant to the overall fair value measurement. 

The availability of observable inputs can vary from investment to investment and is affected by a wide variety of factors, 
including,  for  example,  the  type  of  investment,  the  liquidity  of  markets  and  other  characteristics  particular  to  the 
transaction. To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, 
the determination of fair value requires more judgment and the investments are categorized as Level 3.  

Foreign currency derivative contracts are classified within Level 2 as the valuation inputs are based on quoted prices and 
market observable data of similar instruments.  

F- 29 

   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

r. 

Fair value of financial instruments (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The following table presents the Company's assets and (liabilities) measured at fair value on a recurring basis at December 
31, 2011 and 2012:  

Derivatives: 

Foreign currencies derivatives 

Total 

Derivatives: 

Foreign currencies derivatives 

Total 

Level 1 

Level 2 

Level 3 

Total 

December 31, 2011 

-    $ 

-    $ 

(3,163 )   $ 

(3,163 )   $ 

-    $ 

-    $ 

(3,163 ) 

(3,163 ) 

Level 1 

Level 2 

Level 3 

Total 

December 31, 2012 

-    $ 

-    $ 

728     $ 

728     $ 

-    $ 

-    $ 

728   

728   

  $ 

  $ 

  $ 

  $ 

The  carrying  amounts  of  financial  instruments  carried  at  cost,  including  cash  and  cash  equivalents,  short-term  bank 
deposits,  trade  receivables  and  trade  payables,  approximate  their  fair  value  due  to  the  short-term  maturities  of  such 
instruments. The carrying amount of long-term loans approximates their fair value as well.  

s. 

Basic and diluted net income per share: 

Basic net income per share ("Basic EPS") is computed by dividing net income attributable to ordinary shareholders by the 
weighted average number of ordinary shares outstanding during the period.  

Diluted net income per share ("Diluted EPS") gives effect to all dilutive potential ordinary shares outstanding during the 
period. The computation of Diluted EPS does not assume conversion, exercise or contingent exercise of securities that 
would have an anti-dilutive effect on earnings. The dilutive effect of outstanding stock options is computed using the 
treasury stock method. The weighted average number of shares related to outstanding anti-dilutive stock options excluded 
from the calculations of diluted net earnings per share was 728,692 for the year ended December 31, 2012.  

F- 30 

   
   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
    
    
    
  
    
        
        
        
    
  
    
        
        
        
    
  
    
        
        
        
    
  
  
  
  
  
    
    
    
  
    
        
        
        
    
  
    
        
        
        
    
  
    
        
        
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

t. 

Comprehensive income: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The  Company  accounts  for  comprehensive  income  in  accordance  with  ASC  220,  "Comprehensive  Income"  (formerly: 
SFAS No. 130, "Reporting Comprehensive Income"). This Statement establishes standards for the reporting and display of 
comprehensive  income  and  its  components  in  a  full  set  of  general  purpose  financial  statements.  Comprehensive  income 
generally  represents  all  changes  in  shareholders'  equity  during  the  period  except  those  resulting  from  investments  by,  or 
distributions  to,  shareholders.  The  Company  determined  that  its  items  of  other  comprehensive  income  relate  to  foreign 
currency translation adjustments.  

In June 2011, the Financial Accounting Standards Board ("FASB") issued guidance on the presentation of comprehensive 
income, which amended existing guidance by allowing only two options for presenting the components of net income and 
other comprehensive income: (1) in a single continuous financial statement, statement of comprehensive income or (2) in 
two separate but consecutive financial statements, consisting of an income statement followed by a separate statement of 
other comprehensive income. The Company elected the second option. The adoption of this new guidance resulted only in 
changes in the Company’s financial statements presentation. 

u. 

Accounting for stock-based compensation: 

The  Company  accounts  for  stock-based  compensation 
in  accordance  with  ASC  718,  "Compensation-Stock 
Compensation" (“ASC 718”). ASC 718 requires companies to estimate the fair value of equity-based payment awards on 
the date of grant using an option-pricing model.  

The Company accounts for employees’ share-based payment awards classified as equity awards using the grant-date fair 
value  method. The  fair  value  of share-based payment  transactions  is  recognized  as  an expense  over the  requisite service 
period,  net  of  estimated  forfeitures.  The  Company  estimates  forfeitures  based  on  historical  experience  and  anticipated 
future  conditions.  The  Company  elected  to  recognize  compensation  expense  for  an  award  that  has  a  graded  vesting 
schedule using the accelerated method.  

F- 31 

   
   
   
   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (CONT.) 

u. 

Accounting for stock-based compensation (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The  exercise  price  of  each  option  is  generally  the  fair  market  value  on  the  date  of  the  grant.  Options  generally  become 
exercisable  over a  three  to  four-year  period,  subject  to  the  continued employment  of  the  employee.  All  options expire  7 
years from the date of grant.  

In 2012, the Company estimated the fair value of stock options granted using the Black-Scholes option pricing model with 
the following weighted average assumptions:  

Dividend yield 
Expected volatility 
Risk-free interest rate 
Expected life (in years) 

   2012 

0 % 
57 % 
0.73 % 
4.22   

The  Company  used  volatility  data  of  comparable  companies  with  similar  characteristics  to  the  Company  for  calculating 
volatility  in  accordance  with  ASC  718.  The  computation  of  historical  volatility  was  derived  from  the  comparable 
companies' historical volatility for similar contractual terms.  

The  computation  of  risk  free  interest  rate  is  based  on  the  rate  available  on  the  date  of  grant  of  a  zero-coupon  U.S. 
government bond with a remaining term equal to the expected term of the option.  

The  expected  term  of  options  granted  is  calculated  using  the  simplified  method  (being  the  average  between  the  vesting 
periods and the contractual life of the options). The Company currently uses the simplified method as adequate historical 
experience is not available to provide a reasonable estimate.  

The dividend yield is zero, due to a dividend adjustment mechanism with respect to the exercise price upon payment of a 
dividend.  

F- 32 

   
   
   
   
   
   
    
   
   
   
   
  
  
  
  
    
    
    
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 3:-  OTHER ACCOUNTS RECEIVABLES AND PREPAID EXPENSES 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Prepaid expenses 
Government authorities 
Deferred tax assets 
Advances to suppliers 
Derivatives 
Other 

NOTE 4:- 

INVENTORIES 

Raw materials 
Work-in-progress 
Finished goods 

NOTE 5:-  PROPERTY, PLANT AND EQUIPMENT, NET 

Cost: 
Machinery and manufacturing equipment, net(1) 
Office equipment and furniture 
Motor vehicles 
Buildings and leasehold improvements 
Prepaid expenses related to operating lease(2) 

Accumulated depreciation 

Depreciated cost 

December 31, 

2011 

2012 

  $ 

2,607     $ 
2,827       
6,814       
531       
-      
695       

1,556   
3,148   
7,918   
1,379   
728   
1,509   

  $ 

13,474     $ 

16,238   

December 31, 

2011 

2012 

  $ 

12,135     $ 
540       
35,410       

11,626   
785   
38,139   

  $ 

48,085     $ 

50,550   

  $ 

December 31, 

2011 

2012 

90,005     $ 
4,705       
1,495       
29,879       
964       

97,252   
6,521   
1,316   
33,132   
939   

127,048       

139,160   

57,391       

66,173   

  $ 

69,657     $ 

72,987   

(1) 
(2) 

Presented net of investment grant received in the amount of $7,200. 
The Company leases land from the Israel Lands Administration ("ILA") for its Bar-Lev manufacturing facility. The lease 
term  started  on  February  6,  2005.  The  lease  is  for  an  initial  non-cancellable  term  of  49  years,  in  consideration  for 
approximately $830 (approximately NIS 3,700) paid at the beginning of the contract's term, with a  renewal option of an 
additional 49 years. The Company analyzed the conditions set forth in ASC 840-10 and classified the land as an operating 
lease (since the land is not transferred to the Company at the end of the lease nor is there any option to buy the land from 
the ILA at any point). All payments on account of the initial term were paid in advance (based on discounted values) at the 
beginning of the lease, and included in the minimum lease payments to be amortized. The prepaid expenses are amortized 
through the term of the lease, based on the straight-line method (including the bargain renewal option term),(See note 16
(e)). 

F- 33 

   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
    
  
  
  
      
    
    
    
    
    
    
  
    
        
    
  
  
  
  
  
  
    
  
  
  
      
    
    
    
  
    
        
    
  
  
  
  
  
  
    
  
    
        
    
    
    
    
    
  
    
        
    
  
    
  
    
        
    
    
  
    
        
    
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

Note 5:- 

PROPERTY, PLANT AND EQUIPMENT, NET (CONT.) 

  Depreciation expense totaled $9,500, $11,188 and $10,544 for the years ended December 31, 2010, 2011 and 2012, respectively.  

For a discussion of the pledges made by the Company, see Note 12(d).  

NOTE 6:-  OTHER ASSETS 

Other intangible assets, net:  

Original amounts: 

Non-compete agreement 
Distribution relationships 
Customer relationships 
Distribution agreement 
Backlog 

Accumulated amortization: 

Non-compete agreement 
Distribution relationships 
Customer relationships 
Distribution agreement 
Backlog 

  $ 

December 31, 

2011 

2012 

1,974     $ 
1,926       
7,139       
14,623       
230       

2,019   
1,952   
7,258   
14,616   
230   

25,892       

26,075   

(1,509 )     
(1,174 )     
(1,140 )     
(1,213 )     
(230 )     

(1,972 ) 
(1,357 ) 
(2,395 ) 
(3,223 ) 
(230 ) 

(5,266 )     

(9,177 ) 

Total other intangible assets 

  $ 

20,626     $ 

16,898   

(1)  Amortization  expense  amounted  to  $534,  $3,427  and  $3,824  for  the  years  ended  December  31,  2010,  2011  and  2012, 

respectively. 

(2) 

Estimated amortization expenses for the following years as of December 31, 2012: 

2013 
2014  

2015 
2016 
2017 

  $ 

3,379   

3,297   
3,342   
2,333   
2,306   

F- 34 

   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
    
  
    
        
    
  
    
        
    
    
    
    
    
  
    
        
    
  
    
    
        
    
  
    
        
    
    
    
    
    
    
  
    
        
    
  
    
  
    
        
    
  
   
    
    
    
    
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 7:-  GOODWILL 

The changes in the carrying amount of goodwill for the years ended December 31, 2011 and 2012 are as follows:  

Balance as of January 1, 2011 

  $ 

Goodwill acquired during the year (see Note 1(b), 1(d),1(e)) 
Foreign currency translation adjustments 

Balance as of December 31, 2011 

Foreign currency translation adjustments 

23,021   

19,517   
(96 ) 

42,442   

513   

Balance as of December 31, 2012 

  $ 

42,955   

NOTE 8:-  SHORT-TERM BANK CREDIT AND LOANS 

a. 

Short-term bank credit and loans are classified as follows: 

Weighted average  
interest 
December 31, 

December 31, 

2011 

2012 

2011 

2012 

% 

Short-term bank credit 

4.00       

3.25     $ 

3,866     $ 

5,248   

Add: current maturities of long-term loans 

3.95       

3.19       

12,541       

5,500   

Total short-term bank credit and loans 

      $ 

16,407     $ 

10,748   

b. 

As  of  December  31,  2011  and  2012,  the  Company  and  its  subsidiaries  had  short-term  and  revolving  credit  lines  of 
approximately $21,300 and $26,000, respectively, from Israeli, Canadian and U.S. banks. As of December 31, 2012, the 
revolving credit line was partially utilized. The Company's current credit lines, if not extended, will expire on March 31, 
2013. 

F- 35 

   
   
   
   
    
   
   
   
   
  
  
  
    
    
    
    
  
    
    
    
  
    
    
    
  
    
    
  
  
    
  
  
  
  
    
  
  
  
    
    
    
  
  
  
    
      
  
  
  
  
  
    
  
    
        
  
    
  
    
        
        
        
    
    
  
    
        
        
        
    
    
        
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 9:-  ACCRUED EXPENSES AND OTHER LIABILITIES 

Employees and payroll accruals 
Phantom share-based payment award 
Accrued expenses 
Advances from customers 
Taxes payable 
Warranty provision 
Derivatives 
Consideration payable for U.S. Quartz acquisition 
Other 

NOTE 10:-  LONG-TERM LOANS 

a. 

Long-term loans are classified as follows: 

Currency: 

U.S. Dollar 
Australian Dollar 
Canadian Dollar 
NIS 

Total long-term loans 
Less-current maturities 

c. 

Financial covenants: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

  $ 

December 31, 

2011 

2012 

5,543     $ 
3,684       
4,643       
384       
4,250       
539       
3,163       
6,242       
585       

6,854   
-  
4,655   
492   
2,053   
624   
-  
-  
636   

  $ 

29,033     $ 

15,314   

Weighted average  
interest 
December 31, 

December 31, 

2011 

2012 

2011 

2012 

% 

1.72       
5.90       
2.47       
4.45       

1.56     $ 
4.65       
2.35       
-      

7,135     $ 
8,357       
662       
1,792       

17,946       
12,541       

2,431   
2,843   
226   
-  

5,500   
5,500   

      $ 

5,405     $ 

-  

As security for various bank liabilities, the Company undertook to comply with certain financial ratios.  

As of December 31, 2011 and 2012, the Company was in compliance with all financial covenants.  

F- 36 

   
   
   
    
   
   
   
   
   
   
  
  
  
  
  
  
  
    
  
  
  
      
    
    
    
    
    
    
    
    
    
  
    
        
    
  
  
  
    
  
  
  
  
    
  
  
  
    
    
    
  
  
  
    
      
  
  
    
        
        
        
    
  
    
        
        
        
    
    
    
    
    
  
    
        
        
        
    
    
        
        
    
        
        
  
    
        
        
        
    
  
    
        
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 11:-  CAPITAL LEASES 

The Company enters from time to time into capital lease agreements to lease certain assets required for its operations.  

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES 

a. 

Legal proceedings and contingencies: 

1. 

In  March  2008,  the  Company  and  its  Australian  subsidiary,  Caesarstone  Australia  Pty  Limited  ("Caesarstone 
Australia" or "CSA") entered into an agreement with the former chief executive officer of Caesarstone Australia (the 
"former executive") and his family trust (the "Trust") granting the Trust restricted shares equal to 17% of the issued 
and  outstanding  share  capital  of  Caesarstone  Australia,  subject  to  conditions,  including  vesting  over  a  five-year 
period  and  his  continued  employment.  The  unvested  shares  were  subject  to  repurchase  by  the  Company  or  by 
Caesarstone Australia upon termination of employment at the purchase price paid by the Trust for such shares. The 
agreement also provided for a put option exercisable by the former executive after termination of employment other 
than  for  cause,  in  which  case  vested  shares  were  to  be  purchased  by  the  Company  or  Caesarstone  Australia  at  a 
valuation based on a five times multiple of the EBITDA of CSA. In November 2009, the Company and Caesarstone 
Australia terminated the employment of the former executive for performance reasons and made certain payments to 
him, including payments based on a notice period. 

Subsequently, the Company discovered grounds existed for termination of his employment for cause. Accordingly, 
the  Company  and  Caesarstone  Australia  notified  him  of  their  intent  to  repurchase  of  all  of  his  shares  and  sought 
repayment of the notice period payment. The Company and Caesarstone Australia filed a lawsuit against the former 
executive and claimed for repayment of the notice period payment and other payments made to the former executive 
to which the Company and Caesarstone Australia consider he was not legally entitled. The former executive's rights 
in  respect  of  the  Trust's  shares  in  Caesarstone  Australia  were  disputed  and  were  the  subject  of  legal  proceedings 
commenced  by  the  former  executive  in  July  2010  in  the  Supreme  Court  of  Victoria  in  Australia.  The  former 
executive claimed that the conduct of the business of Caesarstone Australia was oppressive or unfairly prejudicial to, 
or  unfairly  discriminatory  against  him  as  a  minority  shareholder.  The  former  executive  sought  various  orders, 
including an  order requiring the  Company to  purchase  his shares in  Caesarstone  Australia  in accordance  with the 
agreement or at a fair and reasonable price. The former executive did not specify the amount that he claimed as a fair 
and reasonable price. As of September 30, 2009, the last date on which the Company performed a valuation analysis 
prior to termination of the former executive, for financial reporting purposes, the Company determined that the fair 
value of the entire 17% of restricted stock (e.g., including unvested portions) was $1,900.  

F- 37 

   
   
   
   
   
   
   
   
  
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES ( CONT .) 

a. 

Legal proceedings and contingencies (cont.): 

1. 

(cont.) 

In  the  same  proceeding,  the  Company  and  Caesarstone  Australia  filed  counter-claimed  for  orders  requiring  the 
former executive and the Trust to transfer all shares in Caesarstone Australia to the Company at the price paid for 
them.  As  a  result  of  the  termination  of  the  former  executive  in  November  2009  and  the  consequent  open  legal 
proceedings,  as  detailed  above,  the  liability  for  share  based  payments  was  not  derecognized  until  it  has  been 
extinguished. On May 25, 2012, a settlement agreement was signed by the parties pursuant to which all the shares 
held by the former executive were transferred to the Company and the parties agreed to an order that all the legal 
proceedings between them would be dismissed with no order as to costs. As a result of the settlement, the liability 
for a share-based payment in the subsidiary was derecognized.  

2. 

In December 2007, the Company terminated its agency agreement with its former agent in South Africa, World of 
Marble and Granite ("WOMAG"), on the basis that it had breached the agreement. In the same month, the Company 
filed a claim for NIS 1.0 million ($268) in the Israeli District Court in Haifa based on such breach. WOMAG has 
contested  the  jurisdiction  of  the  Israeli  court  on  the  grounds  of  validity  of  service,  and  filed  a  request  to  stay 
proceedings  on  the  basis  of  an  inconvenient  forum  (forum  non  conveniens).  Both  the  court  and  the  subsequent 
appellate courts have dismissed WOMAG's contest of the validity of service. On December 9, 2010, the court denied 
WOMAG's objection to its jurisdiction on the grounds of inconvenient forum and on February 20, 2011, WOMAG's 
appeal  to  this  ruling  was  denied.  In  January  2008,  WOMAG  filed  suit  in  South  Africa  seeking  € 15.7  million 
($20,700)  for  breach  of  contract.  In  August  2008,  the  Company  filed  a  response  to  this  claim  disputing  that  the 
Company  had any liability  to WOMAG.  In  February  2010,  the South African Court determined  that it would  not 
hear WOMAG's claim until the Israeli court ruled on WOMAG's objection to its jurisdiction and that it will decide 
whether the lis alibi pendens rule (which means that proceedings in a certain court would not commence as long as 
the  same  facts  are  under  discussion  in  a  court  in  a  different  jurisdiction)  should  apply  considering  the  legal 
proceedings in Israel. Despite a ruling by the Israeli court in February 2011 confirming its jurisdiction, WOMAG 
applied  to  commence  proceedings  in  South  Africa  in  August  2011.  In  March  2012,  the  special  plea  of  lis  alibi 
pendens was dismissed with costs and the Company sought leave to appeal against the ruling. Leave to appeal has 
been granted and it is estimated that the appeal will be heard in late 2013. 

The Company believes it has valid defenses to the claims alleged and is defending this suit vigorously. While the 
Company cannot estimate the amount of the loss at this time, it does not currently believe it is probable that there 
will be material losses related to the lawsuit filed by WOMAG. 

F- 38 

   
   
   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES ( CONT .) 

a. 

Legal proceedings and contingencies (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

3. 

Since  2008,  twenty  two  lawsuits  have  been  filed  against  the  Company  or  named  the  Company  as  third  party 
defendants in Israel, one lawsuit has been filed against Caesarstone USA, Inc. in the United States and the Company 
has  received  a  number  of  additional  letters  threatening  lawsuits  on  behalf  of  certain  fabricators  of  the  Company's 
products  in  Israel  or  their  employees  in  Israel  alleging  that  they  contracted  illnesses,  including  silicosis,  through 
exposure to fine silica  particles when cutting,  polishing, sawing, grinding, breaking,  crushing,  drilling, sanding or 
sculpting  the  Company's  products.  Each  of  the  lawsuits  that  has  been  filed  names  defendants  in  addition  to  the 
Company, including, in certain cases, fabricators that employed the plaintiff, the Israel Ministry of Industry, Trade 
and Employment, distributors of the Company's products and insurance companies. Silicosis is an occupational lung 
disease  that  is  progressive  and  sometimes  fatal,  and  is  characterized  by  scarring  of  the  lungs  and  damage  to  the 
breathing function. Inhalation of dust containing fine silica particles as a result of not well protected and not well 
controlled, or unprotected and uncontrolled, exposure while processing quartz, granite, marble and other materials 
can cause silicosis. Various types of claims are raised in these lawsuits and in the letters submitted to the Company, 
including product liability claims. 

The  Company  believes  that  it  has  valid  defenses  to  the  lawsuits  pending  against  the  Company  and  to  potential 
claims,  and  intends  to  contest  them  vigorously.  Damages  totaling  $62,121  are  specified  in  the  lawsuits  currently 
filed; however, the amount of general damages, which includes items such as future pain and suffering and loss of 
future earnings, have not yet been specified in most of the lawsuits. As a result, there is uncertainty regarding the 
total amount of damages that may ultimately be sought. At present, the Company does not expect that the lawsuits 
filed against the Company to date will have a material effect on its financial position, results of operations, or cash 
flows,  in  part  due  to  the  current  availability  of  insurance  coverage.  Nevertheless,  all  but  five  of  the  lawsuits  are 
generally  at  a  preliminary  stage  and  no  material  determinations,  including  those  relating  to  attribution  of  fault  or 
amount of damages, have been made. There can also be no assurance that the Company's insurance coverage will be 
adequate or that the Company will prevail in these cases. Total damages of $56,000, including $20,000 of punitive 
damages,  are  sought  in  the  U.S.  lawsuit  to  which  Caesarstone  USA,  Inc.  was  added  as  a  26th  defendant 
approximately  one  year  after  commencement  of  the  lawsuit.  One  of  the  lawsuits  was  settled  by  a  settlement 
agreement at a total amount of NIS 275,000 ($74) of which the Company has agreed to pay NIS 10,000 ($3) without 
admitting liability. That payment was made by the insurance company. Substantially all of the balance is payable by 
the  fabricator  that  employed  the  individual  in  question  and  insurance  companies.  The  Company  can  provide  no 
assurance that other lawsuits will be settled in this manner or at all. The Company believes that it has valid defenses 
to the lawsuits pending against it and to potential claims and intend to contest them vigorously.  

F- 39 

   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES ( CONT.) 

a. 

Legal proceedings and contingencies (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

4. 

In  November  2011,  Kfar  Giladi  Quarries  Agricultural  Cooperative  Society  Ltd.,  or  Kfar  Giladi  Quarries,  and 
Microgil Agricultural Cooperative Society Ltd., or Microgil, an entity the Company believes is controlled by Kfar 
Giladi  Quarries  (Microgil  and  Kfar  Giladi  Quarries  together  shall  be  referred  to  as  "Kfar  Giladi"),  initiated 
arbitration proceedings against the Company. 

On April 15, 2012, Kfar Giladi Quarries filed a complaint with the arbitrator against the Company seeking damages 
of NIS 232.8 million ($62,363) for breach of the agreement between the parties dated June 13, 2006. During August 
2012, the Company filed with the arbitrator a legal claim against Microgil and Kfar Giladi Quarries for NIS 76.6 
million ($20,519). 

The arbitration arises out of a dispute related to the quartz processing agreement (the "Processing Agreement") that 
the  Company  entered  into  with  Kfar  Giladi  in  June  2006  pursuant  to  which  Kfar  Giladi  committed  to  establish  a 
production facility at its own expense within 21 months of the date of the Processing Agreement to process quartz 
for  the  Company  and  for  other  potential  customers.  Pursuant  to  the  terms  of  the  Processing  Agreement,  the 
Company committed to pay fixed prices for quartz processing services related to agreed upon quantities of quartz 
over  a  period  of  ten  years  from  the  date  set  for  Kfar  Giladi  to  commence  operating  the  production  facility.  The 
Company  estimated  that  the  total  amount  of  such  payments  would  have  been  approximately  $55,000.  It  is  the 
Company's position that the production facility established by Kfar Giladi was not operational until approximately 
two years after the date required by the Processing Agreement for the commencement of operations. As a result, the 
Company was unable to purchase the minimum quantities set forth in the Processing Agreement and the Company 
therefore acquired the quantities of ground quartz that it needed from other quartz suppliers.  

It  is  also  the  Company's  position  that  the  Processing  Agreement  was  terminated  by  the  Company  following  its 
breach by Kfar Giladi. The Company contends that the Company's purchases of ground quartz from Kfar Giladi in 
2010  and  2011  were  made  pursuant  to  new  understandings  reached  between  the  parties  and  not  pursuant  to  the 
Processing Agreement. Kfar Giladi alleges that the Processing Agreement was still in effect and that the Company 
did not meet its contractual commitments under the Processing Agreement to order the minimum annual quantity. In 
addition, once production began, the Company contends that Kfar Giladi failed to consistently deliver the required 
quantity and quality of ground quartz as agreed by the parties. The Company's positions are disputed by Kfar Giladi. 

The Company also  contends  that  Kfar  Giladi  is  responsible  for  not  returning  to  the  Company  unprocessed  quartz 
that it provided to them, including quartz that is currently in Kfar Giladi's possession and additional quartz that is 
unaccounted for. Each party has various other claims against the other.  

F- 40 

   
   
   
   
   
   
   
   
   
  
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES ( CONT .) 

a. 

Legal proceedings and contingencies (cont.): 

4. 

(cont.) 

In  January  2012,  Kfar  Giladi  notified  the  Company  that  it  had  closed  its  production  facility  as  a  result  of  the 
Company's  breach  of  the  Processing  Agreement,  although  the  Company  was  willing  to  keep  purchasing  products 
from Kfar Giladi.  

As  of  December  31,  2011,  the  Company's  inventory  of  quartz  in  Microgil's  possession  totals  $1,789  in  value. 
Microgil  stipulated  preconditions  for  fulfilling  the  Company's  orders  for  the  processing  of  the  Company's  quartz 
inventory  in  Microgil's  possession,  which  were  refused  by  the  Company.  Accordingly,  such  inventory  was  not 
supplied to the Company. The Company believes that it is probable that it will not be able to realize its inventory in 
Microgil's possession. Accordingly, the Company wrote off such inventory in 2011.  

In  conjunction  with  the  Processing  Agreement,  the  Company  made  a  loan  to  Microgil  in  the  amount  of  NIS  4.5 
million under a loan agreement entered into in 2006. Under the loan agreement, the loan was to be repaid within a 
period  of  approximately  four  years  commencing  at  the  time  of  Microgil's  initial  provision  of  services  to  the 
Company  under  the  Processing  Agreement.  The  interest  rate  of  the  loan  was  Prime  plus  1%,  with  interest 
repayments on a quarterly basis. Principal repayments were to be made monthly through a deduction of NIS 18 from 
Company payments to Microgil for each ton of quartz supplied by Microgil. As of December 31, 2011, the loan and 
accrued interest payments totaled $1,127.  

F- 41 

   
   
   
   
   
   
   
   
  
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES ( CONT.) 

a. 

Legal proceedings and contingencies (cont.): 

4. 

(cont.) 

In  light  of  Microgil's  closing  of  its  production  facility,  the  Company  believes  that  it  is  not  probable  that  the 
remainder of the loan will be repaid by Microgil or can be otherwise collected in the near future. According to ASC 
310-10-35-16, the Company believes that it is probable that it will not be able to collect the outstanding loan amount 
(both  principal  and  interest),  and  therefore,  in  2011,  the  Company  recognized  an  impairment  loss  for  the  entire 
balance of the loan.  

Considering the preliminary stage of the proceedings, the Company cannot estimate the related risk in this lawsuit.  

5. 

The Company's manufacturing operations are subject to the requirements of environmental laws and regulations in 
Israel,  as  well  as  specific  conditions  set  forth  in  the  business  licenses  and  permits  related  to  the  use,  storage  and 
discharge  of  hazardous  materials  granted  by  national  and  municipal  authorities  in  Israel  for  the  operation  of  the 
Company's  Sdot-Yam  and  Bar-Lev  facilities.  The  Company's  business  licenses  for  the  Company's  facilities  each 
contain  conditions  related to  a  number  of requirements,  including  with respect  to  disposal  of  effluent, air  quality, 
process  sludge,  and  the  handling  of  waste  and  chemicals.  The  Company  has  a  perpetual  business  license  in  Sdot 
Yam and a license limited in time in Bar Lev, which the Company believes will be extended. From time to time, the 
Company faces environmental compliance issues related to the Company's two manufacturing facilities in Israel. At 
present, the Company is considering remedial steps to address issues related to the following: 

In  January  2010,  the  Israel  Ministry  of  the  Environment  ordered  the  Company  to  remove  sludge  waste  that  was 
disposed  of  in  2009  in  a  number  of  locations  in  northern  Israel  claiming  that  such  disposal  was  unlawful.  The 
Company conducted discussions with the Israel Ministry of the Environment with respect to which sites will require 
waste  removal,  and  has  removed  part  of  the  sludge  waste  disposed.  As  of  December  31,  2012,  the  Company 
reserved  $570  for  this  matter,  which  the  Company  believes  will  be  adequate  for  anticipated  future  clean-up 
expenditures  associated  with  such  disposals,  and  the  Company  does  not  currently  expect  that  it  is  reasonably 
possible that additional costs in excess of the amount reserved will be required.  

The Company is currently seeking to further reduce the amount of styrene gas emitted by the Company's facilities in 
order to become compliant with applicable requirements under Israeli laws and regulations and have received recent 
correspondence  from  the  Israel  Ministry  of  the  Environment  indicating  the  Company's  obligation  to  comply  with 
such regulations.  

F- 42 

   
   
   
   
   
   
   
   
   
   
  
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES ( CONT .) 

a. 

Legal proceedings and contingencies (cont.): 

5. 

(cont.) 

The  Company  currently  disposes  of  waste  water  at  the  Company's  Bar-Lev  and  Sdot-Yam  facilities  pursuant  to 
temporary  approvals  obtained  from  the  Israel  Ministry  of  the  Environment.  The  Company  currently  disposes  of 
waste water from  its Bar-Lev  manufacturing facility to  a treatment plant pursuant to a  temporary permit obtained 
from  the  Israel  Ministry  of  the  Environment.  the  Bar-Lev  manufacturing  facility’s  permit  was  recently  extended 
until  May  31,  2013.  The  Sdot-Yam  facility’s  temporary  permit  was  obtained  from  the  environmental  unit  of  the 
local municipal authority and is valid through August 1, 2013. The Company has presented to the Israel Ministry of 
the Environment plans to allow the disposal of the waste water in compliance with applicable requirements under 
Israeli environmental laws.  

In  May  2011,  the  Company  received  a  letter  from  the  Israeli  fire  regulation  authorities  detailing  fire  protection 
measures  required  at  its  facility  in  Kibbutz  Sdot-Yam  to  obtain  the  necessary  fire  regulatory  approval  for  such 
facility. The Company has established a program which was coordinated with the fire regulation authorities to adjust 
its  fire  protection  measures  to  comply  with  their  requirements.  The  Company  expects  this  program  to  be 
implemented by it in 2013 and 2014.  

6. 

The  Company  and  CSA  initiated  proceedings  against  one  of  CSA's  competitors  in  the  Federal  Court  of  Australia 
alleging trademark infringement, misleading conduct and passing off by using several of the Company's trademarks. 
A settlement was reached at mediation in September 2011, and the respondents paid the Company AUD 1.7 million 
(USD 1,817). Accordingly, the Company recorded an expense reduction within general and administrative expenses. 

F- 43 

   
   
   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

7. 

From time to time, the Company is involved in other legal proceedings and claims in the ordinary course of business 
related  to  a  range  of  matters.  While  the  outcome  of  these  other  claims  cannot  be  predicted  with  certainty,  the 
Company's management does not believe that any such claims or all of them together will have a material effect on 
the Company's consolidated financial statements. 

F- 44 

   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES ( CONT.) 

b. 

Operating lease commitments: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The land and certain of the Company's facilities and vehicles are leased under operating lease agreements. Future minimum 
lease commitments under non-cancellable operating leases for the specified periods ending after December 31, 2012 are as 
follows:  

2013 
2014 
2015 
2016 
2017 
2018 and thereafter 

Total 

  $ 

9,830 
8,759   
7,662   
6,448   
5,803   
56,078   

  $ 

94,580   

Lease  expenses,  net,  for  the  years  ended  December  31,  2010,  2011  and  2012  were  approximately  $5,772,  $10,255  and 
$11,137, respectively.  

c. 

Purchase obligation: 

The  Company's  significant  contractual  obligations  and  commitments  as  of  December  31,  2012  are  summarized  in  the 
following table:  

2013 (1) 
2014 and thereafter 

  $ 

10,388   
-  

  $ 

10,388   

(1) 

Consists of purchase obligations to certain suppliers. 

F- 45 

   
   
   
   
   
   
   
   
   
   
   
  
  
    
    
    
    
    
  
    
    
    
  
    
    
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 12:-  COMMITMENTS AND CONTINGENT LIABILITIES (CONT.) 

d. 

Pledges and guarantees: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

1. 

2. 

3. 

Caesarstone  Australia  has  five  guarantees  outstanding  with  the  ANZ  Bank  with  respect  to  rent  in  the  amount  of 
$1,202. 

To secure the Company's liabilities to banks in Israel, fixed liens of an unlimited amount have been issued on the 
authorized non-paid up share capital, goodwill and a floating charge of an unlimited amount has been issued on the 
Company's other assets. 

To  secure  the  Company's  liabilities  to  a  bank  in  Canada,  Caesarstone  Canada  has  provided  a  security  interest  on 
certain of its inventory and other tangible and intangible assets. 

NOTE 13:-  SHARE-BASED PAYMENT 

Phantom share-based payment: 

In January 2009, the Company granted its current Chief Executive Officer (the "CEO") a right to a bonus payment based on 
an increase in the Company's value and under which the CEO was entitled to receive in cash the difference between $4.60 
per  share,  subject  to adjustments for  dividend  distributions  made  until  the  actual  payment  of  the bonus and  the value  of 
685,000 of the Company's outstanding shares with such bonus right vesting over a three-year period in increments of 1/12 
on a quarterly basis. The Company's value was deemed to be based on a multiple of the Company's EBITDA (defined as 
operating income plus depreciation and amortization) (the "EBITDA formula"). In the event of the closing of an IPO, the 
Company's  value  would  be  determined  by  reference  to  the  Company's  share  price.  However,  upon  the  occurrence  of  an 
"exercise event," the entire award, or any part thereof which was not previously exercised, immediately fully vests and the 
CEO must exercise his right to receive the cash value of the award. There were four defined "exercise events" under the 
award,  including  an  IPO.  If  the  right  to  the  bonus  is  exercised  upon  the  IPO,  the  bonus  will  be  calculated  based  on  the 
difference  between  $4.60  per  share,  subject  to  adjustments  for  dividend  distributions  made  until  the  IPO,  and  the  share 
price at the IPO.  

In  September  2010,  the  Company's  CEO  notified  the  Company  of  his  decision  to  exercise  his  right  to  receive  an  award 
bonus with respect to 335,000 vested shares calculated in accordance with the EBITDA formula. The award bonus amount 
relating to the 335,000 shares exercised was calculated based on the Company's financial statements for fiscal year 2010 
based on 2010 EBITDA and totaled $2.8 million, which the Company paid in June 2011.  

F- 46 

   
   
   
   
   
   
   
   
   
   
   
  
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 13:-  SHARE-BASED PAYMENT ( CONT .) 

Phantom share-based payment (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

In October 2011, the Company's CEO notified the Company of his decision to exercise his right to receive an award bonus 
with  respect  to  175,000  vested  shares.  The  compensation  committee  approved  the  award  bonus  relating  to  the  175,000 
shares exercised based on 2011 EBITDA. The award bonus was $1.5 million and was calculated based on the Company's 
financial statements for  fiscal year 2011  using the basis of  the  Company's 2011 EBITDA.  The award bonus was paid in 
April 2012.  

According to ASC 718-10, instruments that should be treated as a liability are "instruments that are required to be cash-
settled (e.g., cash-settled stock appreciation rights) or require cash settlement on the occurrence of a contingent event that is 
considered probable".  

As  such,  in  this  case  the  share-based  compensation  is  accounted  for  as  a  liability  award.  According  to  ASC  718-10,  in 
connection with the measurement of the liability settlement, the value of the award should be measured each reporting date 
until settlement.  

After implementing this accounting treatment, the liability balance that the Company recorded on December 31, 2011 and 
2012 is as follows:  

December 31, 

2011 

2012 

Phantom share-based payment award 

  $ 

3,684     $ 

-  

On December 31, 2011, the liability with respect to the remaining 175,000 unexercised shares was measured as of 
December 31, 2011 using a valuation model based on the weighted average probability of exercise upon an IPO and 
exercise  based  on  a  multiple  of  the  Company's  2012  projected  EBITDA,  as  it  better  reflects  the  fair  value  of  the 
award as of December 31, 2011 (the balance amounted to $1,937). 

The  liability  with  respect  to  the  175,000  vested  shares  that  were  exercised  in  October  2011  was  measured  in 
accordance with the EBITDA formula, calculated on the basis of 2011 EBITDA (the balance amounted to $1,747).  

In April 2012, the Company paid the CEO $3,018 with respect to the remaining 350,000 vested shares (the 175,000 
exercised in October 2011 and the remaining 175,000 shares) that were exercised.  

F- 47 

   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
  
    
  
  
    
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME 

a. 

Uncertain tax positions: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The  balances  at  December  31,  2011  and  2012  include  a  liability  for  unrecognized  tax  benefits  of  $755  and  $1,084, 
respectively,  for  tax  positions  which  are  uncertain  of  being  sustained.  The  accruals  are  with  respect  to  the  eligibility  of 
certain  profits  to  the  reduced  tax  rates  under  the  Company's  Approved  Enterprise,  Beneficiary  Enterprise,  and  Preferred 
Enterprise programs as well as with respect to some expenses, which deduction for tax purposes is uncertain.  

The Company recognizes interest and penalties related to income taxes in its tax expense line in its consolidated statements 
of  income.  The  Company  had  approximately  $245  and  $57  accrued  for  interest  payments  as  of  December  31,  2011  and 
2012, respectively. This accrual was fully offset by interest receivable resulting from tax advances made to the Israeli Tax 
Authorities.  

F- 48 

   
   
   
   
   
   
   
   
   
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME 

a. 

Uncertain tax positions (cont.): 

A reconciliation of the beginning and ending balances of unrecognized tax benefits is as follows:  

Gross tax liabilities at January 1, 2010 
Increases in tax positions for current year 
Foreign currency adjustments 

Gross tax liabilities at December 31, 2010 

Increases in tax positions for current year 
Addition of tax position of prior years 
Decrease in tax position resulting from settlement 
Foreign currency adjustments 

Gross tax liabilities at December 31, 2011 

Increases in tax positions for current year 
Addition of tax position of prior years 
Foreign currency adjustments 

  $ 

1,387   
362   
108   

1,857   

56   
494   
(1,667 ) 
15   

755   

177   
167   
(15 ) 

Gross tax liabilities at December 31, 2012 

  $ 

1,084   

The Company operates in multiple jurisdictions throughout the world, and its tax returns are periodically audited or subject 
to  review  by  both  domestic  and  foreign  authorities.  As  a  result  of  ongoing  examinations,  tax  proceedings  in  certain 
countries, additions to unrecognized tax benefits for positions taken and interest and penalties, if any, arising in 2012, it is 
not possible to estimate the potential net increase or decrease to the Company's unrecognized tax benefits during the next 
twelve months. The following describes the open tax years, by major tax jurisdiction, as of December 31, 2012:  

F- 49 

   
   
   
   
   
   
   
   
  
    
    
  
    
    
    
  
    
    
    
    
    
    
  
    
    
    
  
    
    
    
    
    
  
    
    
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT.) 

a. 

Uncertain tax positions (cont.): 

Israel 2010-present  
Australia 2008-present  
Canada 2010-present  
United States 2009-present  
Singapore 2008-present  

b. 

Israeli taxation: 

1. 

Corporate tax rate: 

Corporate tax rates in Israel were 25% in 2010, 24% in 2011 and 25% in 2012.  

In  December  2011,  the  Israeli  Parliament  ("Knesset")  passed  the  Law  for  Socioeconomic  Change  (Legislative 
Amendments) (Taxes), 2011, which came into effect on January 1, 2012. Pursuant to the Law for Socioeconomic 
Change, the corporate tax rate is scheduled to remain at a rate of 25% for future tax years. In view of this increase in 
the  corporate  tax  rate  to  25%  in  2012,  the  real  capital  gains  tax  rate  and  the  real  betterment  tax  rate  were  also 
increased accordingly  

2. 

Tax benefits under Israel's Law for the Encouragement of Industry (Taxes), 1969: 

The Company is an "Industrial Company," as defined by the Law for the Encouragement of Industry (Taxes), 1969, 
and as such, the Company is entitled to certain tax benefits, primarily amortization of costs relating to know-how 
and  patents  over  eight  years,  accelerated  depreciation  and  the  right  to  deduct  public  issuance  expenses  for  tax 
purposes.  

3. 

Tax benefits under the Law for the Encouragement of Capital Investments, 1959: 

According  to  the  Law  for  the  Encouragement  of  Capital  Investments,  1959  (the  "Encouragement  Law"),  the 
Company is entitled to various tax benefits by virtue of the "Approved Enterprise" and/or "beneficiary enterprise" 
and/or "preferred enterprise" status granted to part of its enterprises, in accordance with the Encouragement Law.  

As  further  described  below,  the  Company  chose  to  be  taxed  according  to  the  "Preferred  Enterprise"  track  under 
Amendment No. 68 to the Encouragement Law (the "Amendment No. 68") starting in the 2011 tax year, In order to 
implement  Amendment  No.  68  and  to  be  taxed  under  the  "Preferred  Enterprise"  track,  starting  from  January,  1, 
2011, the Company waived the tax benefits of the previous tracks under the Encouragement Law for the year 2011 
and from now on.  

The principal benefits by virtue of the Encouragement Law are the following:  

F- 50 

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

b. 

Israeli taxation (cont.): 

Tax benefits and reduced tax rates:  

Grants Track  

The  Company  is  eligible  for  investment  grants awarded  at  various  rates  according to  the development area  in which the 
enterprise is located: in national priority area A the rate is 24% of approved investments and in national priority area B; the 
rate is 10% of approved investments.  

In addition to the above grants, in national priority area A, the Company is tax exempt for the first two years of the benefit 
period and is subject to tax at the reduced rate of no more than 25% during the remaining five years of the benefit period.  

The  benefit  period  starts  with  the  first  year  the  Approved  Enterprise  earns  taxable  income,  provided  14  years  have  not 
passed since the approval was granted and 12 years have not passed since the enterprise began operating. The benefit period 
for part of the enterprises of the Company ended at the end of the 2010 tax year due to the Company's election to apply the 
provisions of Amendment No. 68 to the Encouragement Law which entered into force in January, 1, 2011.  

If a dividend is distributed out of tax exempt profits, the Company will become liable for tax at the rate applicable to its 
profits from the Approved Enterprise in the year in which the income was earned, as if it was not in the exemption period 
(taxed  at  the  rate  of  no  more  than 25%).  The  Company's  policy  is  not  to distribute  such dividends from  exempt  income 
derived from Approved Enterprises or Beneficiary Enterprises.  

Alternative Track / Beneficiary Enterprise  

Under this track, some of the Company's facilities are tax exempt for 10 years and some of the Company's facilities are tax 
exempt in the first two years of the benefit period and subject to tax at the reduced rate of 10% to 25% for a period of five 
to eight years for the remaining benefit period (dependent on the level of foreign investments, if any).  

Following the enactment of Amendment No. 60 to the Law, subsequent to April 1, 2005, companies under the alternative 
benefits track are no longer required to obtain a letter of approval from the Investment Center. In addition, programs whose 
year of election entitled them to a beneficiary enterprise status are required, among others, to make a minimum qualifying 
investment. This condition requires an investment in the acquisition of productive assets such as machinery and equipment, 
which must be carried out within three years. The minimum qualifying investment required for setting up an enterprise is 
NIS  300,000  (approximately  $80,000)  linked  to  the  Israeli  CPI  in  accordance  with  the  guidelines  of  the  Israeli  tax 
authorities.  As  for  enterprise  expansion,  the  minimum  qualifying  investment  is  the  higher  of  NIS  300,000,  linked  to  the 
Israeli CPI as stated above, and an amount equivalent to the "qualifying percentage" of the value of the  

F- 51 

   
   
   
   
   
   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

b. 

Israeli taxation (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

productive assets. Productive assets that are used by the enterprise but not owned by it will also be viewed as productive 
assets. The income qualifying for tax benefits under the alternative track is the taxable income of a company that has met 
certain  conditions  as  determined  by  the  Encouragement  Law  (a  "beneficiary  company"),  and  which  is  derived  from  an 
industrial  enterprise.  The  Encouragement  Law  specifies  the  types  of  qualifying  income  that  are  entitled  to  tax  benefits 
under  the  alternative  track  with  respect  to  an  industrial  enterprise.  Income  from  an  industrial  enterprise  includes, among 
others,  revenues  from  selling  the  products  produced  by  enterprise  revenues  from  the  production  and  development  of 
software products and revenues from industrial research and development activities performed for a foreign resident (and 
approved by the Head of the Administration of Industrial Research and Development).  

The  benefit  period  starts  with  the  first  year  the  Approved  Enterprise  or  the  beneficiary  enterprise  earns  taxable  income, 
provided that 14 years have not passed since the approval was granted and 12 years have not passed since the enterprise 
began operating. In respect of expansion programs pursuant to Amendment No. 60 to the Encouragement Law, the benefit 
period starts at the later of the year elected and the first year the Company earns taxable income provided that 12 years have 
not  passed since the beginning of the  year of election  and  for new companies in  development  area  A-14  years  since the 
beginning of the year of election. The benefit period for part of the enterprises of the Company ended at the end of the 2010 
tax year, due to the Company's election to apply the provisions to Amendment No. 68.  

If a dividend is distributed out of tax exempt profits, as discussed above, the Company will become liable for taxes at the 
rate applicable to its profits from the Approved Enterprise or the beneficiary enterprise in the year in which the income was 
earned, as if it was not under the alternative track (taxed at the rate of no more than 25%). The Company's policy is not to 
distribute such dividends from income derived from Approved Enterprises or Beneficiary Enterprises.  

As  for  programs  under  the  grants  track  which  were  approved  after  April 1,  2005  and  beneficiary  enterprises  pursuant  to 
Amendment  No.  60  to  the  Law  ,  the  basic  condition  for  receiving  the  benefits  under  these  tracks  is  that  the  enterprise 
contributes  to  the  country's  economic  growth  and  is  a  competitive  factor  for  the  gross  domestic  product  ("a  competitive 
enterprise").  In  order  to  comply  with  this  condition,  the  Encouragement  Law  prescribes  various  requirements  regarding 
industrial enterprises.  
As for industrial enterprises, in each tax year during the benefit period, one of the following conditions must be met:  

F- 52 

   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

b. 

Israeli taxation (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

a) 

Its  main  field  of  activity  is  biotechnology  or  nanotechnology  as  approved  by  the  Head  of  the  Administration  of 
Industrial Research and Development, prior to the approval of the aforementioned plan. 

b)  The industrial enterprise's sales revenues in a specific market during the tax year do not exceed 75% of its total sales 

for that tax year. A "market" is defined as a separate country or customs territory. 

c)  At  least  25%  of  the  industrial  enterprise's  overall  revenues  during  the  tax  year  were  generated  from  the  enterprise's 

sales in a specific market with a population of at least 12 million. 

Accelerated depreciation:  

The Company is eligible for a deduction of accelerated depreciation on machinery and equipment used by the Approved 
Enterprise or the Beneficiary Enterprise or the Preferred Enterprise at a rate of 200% (or 400% for buildings) from the first 
year of the asset's operation.  

Conditions for entitlement to benefits:  

The abovementioned benefits are contingent upon the fulfillment of the conditions stipulated by the Encouragement Law, 
regulations  published  thereunder  and  the  letters  of  approval  for  the  investments  in  the  Approved  Enterprises  and/or 
Beneficiary Enterprises, as discussed above. Non-compliance with the conditions may cancel all or part of the benefits and 
require a refund of the amount of the benefits, including interest. The Company's management believes that the Company is 
meeting the aforementioned conditions.  

Of the Company's retained earnings as of December 31, 2012, approximately $20,726 is tax-exempt earnings attributable to 
its  Approved Enterprise programs and $16,196  is tax-exempt earnings attributable  to  its  Beneficiary Enterprise program. 
The  tax-exempt  income  attributable  to  the  Approved  and  Beneficiary  Enterprises  cannot  be  distributed  to  shareholders 
without  subjecting  the  Company  to  taxes.  If  dividends  are  distributed  out  of  tax-exempt  profits,  the  Company  will  then 
become liable for tax at the rate applicable to its profits from the Approved Enterprise in the year in which the income was 
earned, as if it was not under the "Alternative benefits track" (taxed at the rate of 25% as of December 31, 2012). Under the 
Encouragement  Law,  tax-exempt  income  generated  under  the  Beneficiary  Enterprise  status  or  the  Approved  Enterprise 
status  will  be  taxed,  among  other  things,  upon  a  dividend  distribution  or  complete  liquidation  in  accordance  with  the 
Encouragement Law.  

F- 53 

   
   
   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

b. 

Israeli taxation (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

As of December 31, 2012, if the income attributed to the Approved Enterprise would have been distributed as a dividend, 
the  Company  would  have  incurred  a  tax  liability  of  approximately  $5,181.  If  income  attributed  to  the  Beneficiary 
Enterprise would have been distributed as a dividend, including upon liquidation, the Company would have incurred a tax 
liability of approximately $4,049. These amounts would be recorded as an income tax expense in the period in which the 
Company declares the dividend.  

Amendments to the Law for the Encouragement of Capital Investments, 1959:  

In December 2010, the "Knesset" (Israeli Parliament) passed the Law for Economic Policy for 2011 and 2012 (Amended 
Legislation- "Amendment No. 68"), which prescribes, among others, amendments in the Encouragement Law. Amendment 
No. 68 was enacted and became effective as of January 1, 2011.  

In order to receive benefits as a "Preferred Enterprise," Amendment No. 68 states certain conditions must be met. The basic 
condition for receiving the benefits under Amendment No. 68 is that the enterprise contributes to the country's economic 
growth and is a competitive factor for the gross domestic product (a "competitive enterprise"). In order to comply with this 
condition, the Encouragement Law prescribes various requirements. As for industrial enterprises, in each tax year, one of 
the following conditions must be met:  

a) 

Its  main  field  of  activity  is  biotechnology  or  nanotechnology  as  approved  by  the  Head  of  the  Administration  of 
Industrial Research and Development. 

b)  The industrial enterprise's sales revenues in a specific market during the tax year do not exceed 75% of its total sales 

for that tax year. A "market" is defined as a separate country or customs territory. 

c)  At  least  25%  of  the  industrial  enterprise's  overall  revenues  during  the  tax  year  were  generated  from  the  enterprise's 

sales in a specific market with a population of at least 12 million. 

Israeli  companies  which  currently  benefit  from  an  Approved  or  Beneficiary  Enterprise  status  and  meet  the  criteria  for 
qualification  as  a  Preferred  Enterprise  can  elect  to  apply  the  new  Preferred  Enterprise  benefits  by  waiving  their  benefits 
under the Approved and Beneficiary Enterprise status.  

The Company has examined the effect of the implementation of Amendment No. 68 on its financial statements, and starting 
from the 2011 tax year, the Company elected by submitting a waiver, to be taxed under Amendment No. 68. Due to the 
Company's implementation of Amendment No. 68, starting from January, 1, 2011, the Company will not be entitled to tax 
benefits under previous tracks under the Encouragement Law.  

F- 54 

   
   
   
   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

b. 

Israeli taxation (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Under Amendment No. 68, some of the Company's facilities are eligible for tax benefits at a reduced flat corporate tax rate, 
which is not program-dependent, and applies to the Company's facilities entire preferred income. The reduced flat corporate 
tax rates will be gradually reduced over a period of five years, as follows: in 2011-2012, the reduced tax rate was 15% (in 
national  priority area  A-10%), in  2013-2014  the  reduced tax  rate will be  -12.5% (in national priority  area A-7%)  and in 
2015 and thereafter-12% (in national priority area A-6%).  

In national priority area A, in addition to the tax benefits, as mentioned above, some of the Company's facilities are eligible 
for grants and/or loans, subject to an approval of the Israeli Investment Center.  

If a dividend is distributed out of tax reduced profits, as discussed above, the Company will be required to withhold tax on 
such  distribution  at  a  rate  of  15%  (or  a  reduced  rate  under  an  applicable  double  tax  treaty).  Upon  a  distribution  of  a 
dividend to an Israeli company, no withholding tax is remitted.  

Since the Company, chose to apply the provisions of Amendment No. 68, by submitting the waiver form before June 30, 
2011,  the  Company  is  eligible  to  distribute  taxed  earnings  derived  from  a  Beneficiary  Enterprise  and/or  Approved 
Enterprise to an Israeli company without being subject to withholding tax.  

The effect of the adoption of this amendment on taxes on income for the year ended December 31, 2011 is a reduction in 
tax expense of approximately $1,800.  

In  November  2012,  the  Knesset  passed  Amendment  No.  69  to  the  Encouragement  Law  (the  “Trapped  Earnings  Law”) 
which  provides  temporary,  partial  relief  from  taxation  on  distribution  from  exempt  income  for  companies  that  elect  the 
relief through November  2013.  The  Trapped  Earnings  Law  allows a  company to  qualify  a  portion of its  exempt  income 
(“Elected  Earnings”) for  a reduced tax rate ranging between 17.5% and  6%. While the reduced tax is payable  within 30 
days of election, an electing company is not required to actually distribute the Elected Earnings within a set period of time. 
The  applicable tax rate is based on  a linear  formula  based  on the portion of  Elected  Earnings to exempt income and the 
applicable tax rate prescribed in the Encouragement Law. A company electing to qualify its exempt income must undertake 
to  make  designated  investments  in  productive  fixed  assets,  research  and  development,  or  wages  of  new  employees 
(“Designated  Investment”).  The  Designated  Investment  amount  is  defined  by  a  formula  which  considers  the  portion  of 
Elected Earnings to the exempt income and the applicable tax rate prescribed by the Encouragement Law.  

F- 55 

   
   
   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

b. 

Israeli taxation (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

In addition to the reduced tax rate, a distribution of Elected Earnings would be subject to a 15% withholding tax. Since the 
Company announced its election to apply the provisions of Amendment No. 68 prior to July 30, 2015, the Company will be 
entitled to distribute income generated by the Approved/Beneficiary Enterprise to its Israeli corporate shareholders tax free. 
In the event of a distribution to an individual Israeli resident, the individual will be subject to withholding tax of 15% and in 
the  event  of  a  distribution  of  dividends  to  a  foreign  resident  (whether  individuals  or  corporations),  the  individual  or 
corporation will be subject to withholding tax of 15% or the rate stipulated in the relevant treaty for the avoidance of double 
taxation.  The  Company  is  currently  evaluating  the  implications  of  an  election  under  the  "Trapped  Earnings  law”  on  the 
Company.  

c. 

Non-Israeli subsidiaries taxation: 

Non-Israeli subsidiaries are taxed based on tax laws in their countries of residence.  
Statutory tax rates for investee companies are as follows:  
Company incorporated in United States - 40% tax rate.  
Company incorporated in Australia - 30% tax rate.  
Company incorporated in Singapore - 18% tax rate.  
Company incorporated in Canada - 29% tax rate.  

Israeli income taxes and foreign withholding taxes were not provided for undistributed earnings of the Company's foreign 
subsidiaries, according to ASC 740. The Company intends to reinvest these earnings indefinitely in the foreign subsidiaries. 
Accordingly,  no  deferred  income  taxes  have  been  provided.  If  these  earnings  were  distributed  to  Israel  in  the  form  of 
dividends  or  otherwise,  the  Company  would  be  subject  to  additional  Israeli  income  taxes  (subject  to  an  adjustment  for 
foreign tax credits) and foreign withholding taxes.  

F- 56 

   
   
   
   
   
   
   
   
   
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

d. 

Deferred income taxes (cont.): 

Deferred  income  taxes  reflect  the  net  tax  effects  of  temporary  differences  between  the  carrying  amounts  of  assets  and 
liabilities  for  financial  reporting  purposes  and  the  amounts  used  for  income  tax  purposes.  Significant  components  of  the 
Company's deferred tax assets and liabilities are as follows:  

Deferred tax assets: 

Intangible assets 
Other temporary differences 
Temporary differences related to inventory 
Unrealized profit from sales to subsidiary 
Phantom share based award 
Less-valuation allowance 

Total net deferred tax assets 

Deferred tax liabilities 
Property and equipment 
Intangible assets 
Other temporary differences 

Total deferred tax liabilities 

December 31, 

2011 

2012 

  $ 

275     $ 
3,829       
1,951       
2,175       
386       
(89 )     

191   
4,564   
2,054   
2,744   
-  
(300 ) 

8,527       

9,253   

(3,255 )     
(6,412 )     
(294 )     

(3,230 ) 
(4,480 ) 
-  

(9,961 )     

(7,710 ) 

Deferred tax assets (liabilities), net 

  $ 

(1,434 )   $ 

1,543   

In  assessing  the  realizability  of  deferred  tax  assets,  management  considers  whether  it  is  more  likely  than  not  that  some 
portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon 
the  generation  of  future  taxable  income  during  the  periods  in  which  those  temporary  differences  become  deductible. 
Management considers the schedule of reversal of deferred tax liabilities, projected future taxable income and tax planning 
strategies in making this assessment.  

F- 57 

   
   
   
   
   
   
   
   
  
  
  
  
  
  
    
  
  
      
    
  
  
      
    
    
    
    
    
    
  
    
        
    
    
  
    
        
    
  
    
        
    
    
        
    
    
    
    
  
    
        
    
    
  
    
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

e. 

A reconciliation of the Company's effective tax rate to the statutory tax rate in Israel is as follows: 

Year ended December 31, 
2011 

2010 

2012 

Income before taxes on income 

  $ 

36,701      $ 

32,971      $ 

47,188   

Statutory tax rate in Israel 

25 %     

24 %     

25 % 

Income taxes at statutory rate 

  $ 

9,175      $ 

7,913      $ 

11,797   

Increase (decrease) in tax expenses resulting from: 
Tax benefit arising from reduced rate as an "Approved 

Enterprise" 

Non-deductible expenses, net 
Adjustment for change in tax law 
Decrease in taxes from prior years 
Increase in taxes resulting from tax settlement with tax 

authorities 

Tax adjustment in respect of foreign subsidiaries' different tax 

rates 

Uncertain tax liability (ASC 740) 
Changes in valuation allowance 
Others 

Income tax expense 

Effective tax rate 

(2,524 )      
111        
-       
-       

-       

237        
362        
(186 )      
224        

(3,707 )      
506        
(1,800 )      
(533 )      

802        

72        
56        
(72 )      
363        

(7,192 ) 
1,025   
-  
-  

-  

558   
344   
211   
78   

  $ 

7,399      $ 

3,600      $ 

6,821   

20 %     

11 %     

14 % 

Per share amounts (basic and diluted) of the tax benefit 

resulting from an "Approved Enterprise" 

  $ 

(0.13 )    $ 

(0.19 )    $ 

(0.22 ) 

F- 58 

   
   
   
   
   
  
  
  
  
  
  
     
     
  
  
    
       
       
  
  
    
         
         
    
    
  
    
         
         
    
  
    
         
         
    
  
    
         
         
    
    
         
         
    
    
    
    
    
    
    
    
    
    
  
    
         
         
    
  
    
         
         
    
    
  
    
         
         
    
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 14:-  TAXES ON INCOME ( CONT .) 

f. 

Income before taxes on income is comprised as follows: 

Domestic 
Foreign 

g. 

Tax expenses on income are comprised as follows: 

Current taxes 
Taxes in respect of prior years 
Deferred taxes 

Domestic 
Foreign 

Year ended December 31, 
2011 

2010 

2012 

  $ 

32,125     $ 
4,576       

31,297     $ 
1,674       

40,691   
6,497   

  $ 

36,701     $ 

32,971     $ 

47,188   

Year ended December 31, 
2011 

2010 

2012 

  $ 

  $ 

  $ 

  $ 

6,597     $ 
-      
802       

6,720     $ 
192       
(3,312 )     

8,742   
-  
(1,921 ) 

7,399     $ 

3,600     $ 

6,821   

6,036     $ 
1,363       

3,177     $ 
423       

4,930   
1,891   

7,399     $ 

3,600     $ 

6,821   

NOTE 15:- SHAREHOLDERS' EQUITY  

a. 

The Company's share capital consisted of the following as of December 31, 2011 and 2012: 

Authorized 
December 31, 

2011 

2012 

Issued and outstanding 
December 31, 

2011 

2012 

Shares of NIS 0.04 par value: 

Ordinary shares 

Preferred shares 

     126,158,750        200,000,000       

19,565,000       

34,365,250   

7,141,250       

-      

7,141,250       

-  

F- 59 

   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
    
    
  
  
    
      
      
  
    
  
    
        
        
    
  
  
  
  
  
  
    
    
  
  
  
      
        
  
    
    
  
    
        
        
    
  
  
    
        
        
    
    
  
    
        
        
    
  
  
  
    
  
  
  
    
  
  
  
    
    
    
  
  
    
      
      
      
  
    
        
        
        
    
  
    
        
        
        
    
  
    
        
        
        
    
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 15:-  SHAREHOLDERS' EQUITY ( CONT .) 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

b. 

Ordinary shares-ordinary shares confer on their holders voting rights and the right to receive dividends. 

Preferred shares-preferred shares confer on their holders all of the rights of ordinary shares and a dividend preference as 
described in the following section:  

Dividend-Each  250,000  preferred  shares  entitle  the  holders  thereof  to  a  cumulative  preference  in  all  distributions  of 
dividends  by  the  Company  up  to  an  amount  of  (1)  NIS  6,901  per  annum  linked  to  the  consumer  price  index  as  of  the 
closing date plus (2) 0.072% of the annual profit of the Company before tax and before payment of management fees, in 
accordance with the Company's annual financial statements. Conversion rate-Each preferred share is convertible into one 
ordinary share.  

c. 

On March 21, 2012, the Company filed a final prospectus with the U.S. Securities and Exchange Commission (“SEC”) in 
connection  with  its  initial  public  offering  in  the  United  States  and  listing  on  NASDAQ  of  7,659,000  ordinary  shares  in 
consideration for $84,200. After deducting the underwriting discounts and commissions and the offering expenses, the net 
proceeds  from  the  offering  amounted  to  $75,422.  The  number  of  shares  offered  included  the  underwriters’  option  to 
purchase an additional 999,000 shares at the offering price that was exercised on March 28, 2012. 

d. 

Dividends: 

The  Company  paid  dividends  in  the  amount  of  approximately  $14,000,  $6,900  and  $27,200  in  2010,  2011  and  2012, 
respectively.  

e. 

Compensation plan: 

On January 1, 2011, the Board of Directors adopted the Caesarstone Sdot-Yam 2011 Incentive Compensation Plan pursuant 
to which non-employee directors, officers, employees and consultants may receive stock options exercisable for ordinary 
shares, if certain conditions are met. As of December 31, 2012, there were 1,545,200 options granted under the plan and 
829,800 shares available or reserved for future issuance under the plan.  

The weighted-average grant-date fair value of options granted to employees during the year ended December 31, 2012 was 
$5.14  per  option.  As  of  December  31,  2012,  there  was  $4,286  of  total  unrecognized  compensation  cost  related  to  non-
vested share-based compensation arrangements granted to employees under the Company's stock option plan. That cost is 
expected to be recognized over a weighted-average period of 1.54 years.  

F- 60 

   
   
   
   
   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 15:-  SHAREHOLDERS' EQUITY ( CONT.) 

e. 

Compensation plan (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The  following  is  a  summary  of  activities  relating  to  the  Company’s  stock  options  granted  to  employees  among  the 
Company’s plan during the year ended December 31, 2012:  

Outstanding – beginning of  the year 

Granted 
Exercised 
Forfeited 

Outstanding – end of the year 
Options exercisable at the end of the year 
Vested and expected to vest 

2012  
Weighted  
average  
exercise  
price 

Aggregate  
intrinsic  
value 

-    $ 
11.13     $ 
-    $ 
-    $ 
11.13     $ 
11.00     $ 
11.13     $ 

-  
-  
-  
-  
7,516,949   
1,143,217   
7,516,949   

Number  
of options 

-    $ 
1,545,200     $ 
-    $ 
-    $ 
1,545,200     $ 
229,102     $ 
1,545,200     $ 

The intrinsic value of exercisable options (the difference between the Company’s closing share price on the last trading day 
in fiscal 2012 and the average exercise price of in-the-money options, multiplied by the number of in-the-money options) 
included above represents the amount that would have been received by the option holders had all option holders exercised 
their  options  on  December  31,  2012.  This  amount  changes  based  on  the  fair  market  value  of  the  Company’s  ordinary 
shares.   

F- 61 

   
   
   
   
   
   
   
  
  
  
   
  
  
  
    
    
  
    
    
    
    
    
    
    
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 15:-  SHAREHOLDERS' EQUITY (CONT.) 

e. 

Compensation plan (cont.): 

The options outstanding as of December 31, 2012, have been separated into ranges of exercise price, as follows:  

Options outstanding 
Weighted  
average  
remaining  
contractual  
life (years) 

Weighted  
average  
exercise  
price  
per share 

Number  
of  
options 

Options exercisable 
Weighted  
average  
remaining  
contractual  
life (years) 

Number  
of  
options 

1,505,200       
40,000       
1,545,200       

6.22     $ 
6.85     $ 
6.24     $ 

11.00       
15.84       
11.13       

229,102       
-      
229,102       

Weighted  
average  
exercise price    
11.00   
15.84   
11.00   

6.22     $ 
6.85     $ 
6.22     $ 

Exercise price 

$ 
$ 

11.00       
15.84       

During  the  year  ended  December  31,  2012,  the  Company  recognized  stock-based  compensation  expense  related  to 
employee stock options in the amount of $3,660.  

Compensation expenses related to options granted were recorded in the consolidated statements of operations, as follows:  

Cost of revenues 
Research and development expenses 
Selling and marketing expenses 
General and administrative expenses 

Total 

F- 62 

Year ended  
December 31,   
2012 

  $ 

185   
106   
469   
2,900   

  $ 

3,660   

   
   
   
   
   
   
   
   
   
   
  
  
    
    
  
    
    
    
    
    
    
  
        
  
  
  
  
  
  
    
  
    
    
    
  
    
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 16:-  TRANSACTIONS WITH RELATED PARTIES 

Kibbutz Sdot-Yam  

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The Company's controlling shareholder, Kibbutz Sdot-Yam, established Caesarstone in 1987 and has an ownership interest in the 
Company of approximately 54%. Caesarstone is party to a series of agreements with the Kibbutz that govern different aspects of 
the Company's relationship and are described below.  

a. 

Manpower Agreement with Kibbutz: 

In  March  2001,  Caesarstone  entered  into  a  manpower  agreement  with  Kibbutz  Sdot-Yam,  which  was  amended  in 
December 2006. Pursuant to that agreement, Kibbutz Sdot-Yam agreed to provide the Company with labor services staffed 
by Kibbutz members, candidates for Kibbutz membership and residents of the Kibbutz (a "Kibbutz Appointee"). Under the 
agreement,  the  Kibbutz  has  agreed  to  make  available  to  the  Company,  at  the  Company's  request,  workers  for  up  to  80 
permanent positions and up to 40 temporary positions. Each position is for at least 90 hours of work per month.  

In consideration for the manpower services provided, the Company pays to the Kibbutz fees either on an hourly basis or a 
flat  monthly  basis  at  the  Company's  election.  The  Company  has  agreed  to  increase  the  amount  paid  to  the  Kibbutz 
Appointees above the agreed rate in certain circumstances in which the average agreed upon salary of the Company's other 
employees increases as a result of an increase in the Israeli employee salary index; however, the Company has also agreed 
not  to  decrease  the  amount  paid  to  the  Kibbutz  Appointees  if  the  average  salary  of  the  Company's  other  employees 
decreases  as  a  result  of  a  decrease  in  the  number  of  the  Company's  employees  who  are  not  Kibbutz  Appointees.  The 
Company is not responsible for paying any other work-related expenses (including insurance expenses), other than monthly 
fees, for Kibbutz Appointees.  

The  agreement  was  terminated  by  the  parties  on  December  31,  2010  and  replaced  by  a  new  agreement  effective  from 
January 1, 2011.  

On  July  2011,  a  new  manpower  agreement  was  signed  with  a  term  of  10  years  from  January  1,  2011.  Under  the  new 
manpower  agreement,  Kibbutz  Sdot-Yam  will  provide  the  Company  with  labor  services  staffed  by  Kibbutz  Appointees. 
The consideration to be paid for each Kibbutz Appointee will be based on the Company's total cost of employment for a 
non-Kibbutz Appointee employee performing a similar role. The number of Kibbutz Appointees may change in accordance 
with the Company's needs. Under the new manpower agreement, the Company will notify Kibbutz Sdot-Yam of any roles 
that  require  staffing,  and  if  the  Kibbutz  offers  candidates  with  skills  similar  to  other  candidates,  the  Company  will  give 
preference to hiring of the relevant Kibbutz members. Kibbutz Sdot-Yam is entitled under this new agreement, at its sole 
discretion, to discontinue the engagement of any Kibbutz Appointee of manpower services through his or her employment 
by  Kibbutz  Sdot-Yam  and  require  such  appointee  to  become  employed  directly  by  the  Company.  The  Company  will 
contribute monetarily to assist with the implementation of a professional reserve plan to encourage young Kibbutz members 
to obtain the necessary education for future employment with the Company. The Company will provide up to NIS 250,000 
($67) per annum for this plan linked to  

F- 63 

   
   
   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 16:-  TRANSACTIONS WITH RELATED PARTIES (CONT.) 

a. 

Manpower Agreement with Kibbutz (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

changes in the Israeli consumer price index plus VAT. The Company will also implement a policy that prioritizes the hiring 
of  such  young  Kibbutz members as the Company's employees upon their graduation.  The  letter of understanding  further 
indicates that the definitive new manpower agreement will include Kibbutz Sdot-Yam's obligation to customary liability, 
insurance, indemnification and confidentiality and intellectual property provisions.  

Manpower  service  fees  were  $3,897,  $4,772  and  $3,846  for  the  years  ended  December  31,  2010,  2011  and  2012, 
respectively.  

b. 

Services from the Kibbutz: 

In  December  2006,  the  Company  entered  into  a  services  agreement  with  the  Kibbutz  pursuant  to  which  the  Kibbutz 
provides  the  Company  with  electricity,  sewerage,  maintenance,  landscaping,  security  and  other  similar  services.  In 
consideration for these services, the Company pays the Kibbutz an aggregate annual amount of NIS 500,000 plus amounts 
based  on  the  Company's  consumption  of  services.  This  amount  is  subject  to  change  at  the  discretion  of  a  committee 
established for that purpose under the agreement. The amount has not increased since the agreement was originally signed. 
The initial term of the agreement was for one year commencing in January 2006 and the agreement renews annually for 
additional  one-year  periods  unless  terminated  by  either  party  upon  90-days  prior  notice.  The  agreement  was  terminated 
immediately  following  the  IPO  and  replaced  by  a  new  services  agreement,  signed  on  July  20,  2011  and  amended  on 
February 13, 2012, with a term of eight years from the closing of the IPO.  

Under  the  new  services  agreement,  Kibbutz  Sdot-Yam  will  provide  the  Company,  among  other  things,  with  sewage 
infrastructure  services,  water  supply,  meals,  laundry,  post-delivery  and  other  services,  that  Kibbutz  Sdot-Yam  will  be 
granted the first refusal right for their supply to the Company, under terms that the Company may obtain from third parties. 
The amount that the Company will pay to the Kibbutz will generally be determined based on the amount of services the 
Company  consumes.  The  amount  the  Company  pays  for  services  will  be  subject  to  adjustment  every  six  months  for 
increases in the Israeli consumer price index.  

The Company's service fees to the Kibbutz pursuant to the services agreement totaled $1,620, $1,719 and $2,113 for the 
years ended December 31, 2010, 2011 and 2012, respectively.  

F- 64 

   
   
   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 16:-  TRANSACTIONS WITH RELATED PARTIES (CONT.) 

c. 

Management Services Agreement with the Kibbutz: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Pursuant to a management services agreement entered into on December 25, 2006, the Kibbutz provides the Company with 
management services, including, without limitation, strategic, operational and technical advisory services and directorship 
services, and the Company agreed to pay the Kibbutz a management fee of NIS 1.2 million linked to the Israeli consumer 
price  index  from  December  2006  plus  7.2%  of  the  Company's  annual  pre-tax  net  income  before  payment  of  the 
management fee.  

The Company's management service fees to the Kibbutz pursuant to the management services agreement totaled $3,403, 
$3,105 and $477 for the years ended December 31, 2010, 2011 and 2012, respectively.  

The management services agreement was terminated immediately upon the closing of the IPO.  

d. 

Land Use Agreement with the Kibbutz: 

The Company's principal offices and research and development facilities, as well as one of its two manufacturing facilities, 
are located on the grounds of the Kibbutz and include a building of approximately 23,000 square meters and unbuilt areas 
of approximately 58,000 square meters. The Kibbutz permits the Company to use the land and facilities pursuant to a land 
use agreement signed in January 2001. At present, the agreement automatically renews for up to five consecutive three-year 
terms until November 30, 2025 unless either party gives the other party two years' prior written notice of termination. The 
Company pays a monthly fee to the Kibbutz which is currently the NIS equivalent of $6.00 per square meter of the building 
and $1.50 per square meter of unbuilt property plus VAT, calculated based on the dollar-NIS representative exchange rate 
on the date of each payment, which may not be less than NIS 4.041 per $1.00. The agreement was terminated immediately 
following the IPO and replaced by a new land use agreement, signed on July 20, 2011 and amended on February 13, 2012.  

The  new  land  use  agreement  has  a  term  of  20  years  commencing  on  April  1,  2012.  Under  the  new  land  use  agreement, 
Kibbutz Sdot-Yam permits the Company to use approximately 100,000 square meters of land, consisting of facilities and 
unbuilt  areas,  in  consideration  for  an  annual  fee  of  NIS  12.6  million  ($3,400)  in  2012  and  NIS  12.9  million  ($3,500)  in 
2013,  in  each  case  plus  VAT,  and  beginning  in  2013,  adjusted  every  six  months  based  on  any  increase  of  the  Israeli 
consumer price index compared to the index as of January 2011.  

Pursuant to an agreement dated January 4, 2012, for the settlement of reimbursement for building expenses incurred by the 
Company from January 2012, NIS 82,900 ($22) and NIS 43,000 ($12) will not be included in the land use fees until the 
year 2020 and year 2015, respectively.  

F- 65 

   
   
   
   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 16:-  TRANSACTIONS WITH RELATED PARTIES (CONT.) 

d. 

Land Use Agreement with the Kibbutz (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

The  annual  fee  may  be  adjusted  after  January  1,  2021  (or  after  January  1,  2018  if  the  Kibbutz  is  required  to  pay 
significantly higher lease fees to the ILA or the Edmond Benjamin de Rothschild Caesarea Development Corporation Ltd.) 
and every three years thereafter, if Kibbutz Sdot-Yam chooses to obtain an appraisal. The appraiser will be mutually agreed 
upon or, in the absence of agreement, will be chosen by Kibbutz Sdot-Yam out of the list of appraisers recommended at 
that time by Bank Leumi Le-Israeli ("Bank Leumi"). Under the new land use agreement, the Company may not terminate 
the operation of either of its two production lines at its plant in Kibbutz Sdot-Yam as long as the Company continues to 
operate production lines elsewhere in Israel, and its headquarters  must remain at Kibbutz Sdot-Yam. The Company may 
also not decrease or return to Kibbutz Sdot-Yam any part of the land underlying the new land use agreement; however, it 
may submit a written request to Kibbutz Sdot-Yam to return certain lands. Kibbutz Sdot-Yam will have three months to 
accept or reject such request, in its sole discretion, provided that if it does not respond within such three-month period, the 
Company will be entitled to sublease such lands to a person approved in advance by Kibbutz Sdot-Yam. In such event, the 
Company will continue to be liable to Kibbutz Sdot-Yam with respect to such lands.  

Pursuant  to  the  new  land  use  agreement,  if  the  Company  needs  additional  facilities  on  the  land  that  the  Company  is 
permitted to use in Kibbutz Sdot-Yam, subject to obtaining the permits required by law, Kibbutz Sdot-Yam will build such 
facilities for the Company, by using the proceeds of a loan that the Company will make to Kibbutz Sdot-Yam, which loan 
shall  be  repaid  to  the  Company  by  off-setting  the  monthly  additional  payment  that  the  Company  will  pay  for  such  new 
facilities and, if not fully repaid during the land use agreement term, upon termination thereof.  

In addition, the Company has committed to fund the cost of construction, up to a maximum of NIS 3.3 million ($900) plus 
VAT,  required  to  change  the  access  road  leading  to  Kibbutz  Sdot-Yam  and  its  facilities,  such  that  the  entrance  of  the 
Company's facilities will be separated from the entrance into Kibbutz Sdot-Yam.  

The  Company's  payments  pursuant  to  this  land  use  agreement  totaled  $3,007,  $3,020  and  $3,516  for  the  years  ended 
December 31, 2010, 2011 and 2012, respectively. 

F- 66 

   
   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 16:-  TRANSACTIONS WITH RELATED PARTIES (CONT.) 

e. 

Land Purchase Agreement and Leaseback: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

During September 2012, the Company completed the selling of the rights in the lands and facilities of the Bar-Lev 
Industrial  Center  (the  "Bar-Lev  Grounds")  to  Kibbutz  Sdot-Yam  in  consideration  for  NIS  43.7  million 
(approximately $10,900). The carrying value of the Bar-Lev grounds at the time of closing this transaction was NIS 
39 million (approximately $9,900). The land purchase agreement was executed simultaneously with the execution of 
a land use agreement. Pursuant to the land use agreement, Kibbutz Sdot-Yam will permit the Company to use the 
Bar-Lev  Grounds  for  a  period  of  10  years  commencing  on  September  2012  that  will  be  automatically  renewed, 
unless the Company gives two years prior notice, for a ten-year term in consideration for an annual fee of NIS 4.15 
million (approximately $1,100) to be linked to increases in the Israeli consumer price index. The fee is subject to 
adjustment following January 1, 2021 and every three years thereafter at the option of Kibbutz Sdot-Yam if Kibbutz 
Sdot-Yam chooses to  obtain an  appraisal  that supports such an increase.  The  appraiser  would be  mutually agreed 
upon or, in the absence of agreement, will be chosen by Kibbutz Sdot-Yam from a list of assessors recommended at 
that time by Bank Leumi.  

Pursuant to the agreement discussed in the preceding paragraphs, prior to October 2017, if the Company wishes to 
acquire  or  lease  any  additional  lands,  whether  in  the  Bar-Lev  Grounds  or  elsewhere  in  Israel,  for  the  purpose  of 
establishing  new  plants  or  production  lines:  (i)  Kibbutz  Sdot-Yam  will  purchase  the  land  and  build  the  required 
facilities on such land at its own expense in accordance with the Company's needs; (ii) the Company will perform 
any additional building and necessary adjustments at the Company's expense; and (iii) Kibbutz Sdot-Yam will lease 
the  land  and  the  facility  to  the  Company  under  a  long-term  lease  agreement  with  terms  to  be  negotiated  in 
accordance with the then prevailing market price.  

The Company's equipment that resides within the premises is considered integral equipment (as defined in ASC 360-
20-15-4)  due  to  the  significant  costs  involved  in  relocating  such  equipment.  Since  the  Company  did  not  sell  this 
equipment to Kibbutz Sdot-Yam as part of the transaction, the transaction is considered a partial sale and leaseback 
of real estate. As a result, the transaction does not qualify for "sale lease-back" accounting (as it is a failed sale from 
an accounting perspective) as defined under the relevant provisions of ASC 360-20, and the Company recorded the 
entire amount received as consideration as a liability while the land and building will remain on its books until the 
end of the lease term under the provisions of ASC 840-40. If amounts to be paid under the arrangement were to be 
accreted as a liability based on the Company's incremental borrowing rate, the resulting liability would not cover the 
anticipated depreciated cost of the building and land at the end of the lease (thereby creating a built-in loss). The 
entire amount that was paid was accreted to the full  

F- 67 

   
   
   
   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 16:-  TRANSACTIONS WITH RELATED PARTIES (CONT.) 

e. 

Land Purchase Agreement and Leaseback (cont.): 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

anticipated book value of the land and building at the end of the lease term using a higher effective interest rate that will 
equalize the amounts paid to the full anticipated book value of the land and building at the end of the lease. As of December 
31, 2012, the Company recorded a liability of $11,545 as a result of this transaction.  

The financing leaseback from related party matures as of December 31, 2012 as follows:  

2013 
2014 
2015 
2016 
2017 
2018 and thereafter 

  $ 

  $ 

463   
490   
518   
549   
581   
8,944   
11,545   

The balance at December 31, 2012, includes $921 of deferred tax assets on the Company liability and a $784 deferred tax 
liability on the buildings depreceiation during the next 10 years due to temporary differences between the carrying amounts 
of the property and the liability for financial reporting purposes and the amounts used for income tax purposes.  

The  Company's  payments  pursuant  to  this  land  purchase  agreement  and  leaseback  totaled  $3,516  for  the  year  ended 
December 31, 2012. 

Tene  

f. 

Management Services Agreement with Tene: 

Pursuant to an investment agreement, the Company entered into a management services agreement with Tene on December 
25,  2006,  in  which  the  Company  agreed  to  pay  Tene  an  annual  management  fee  of  NIS  600,000  linked  to  the  annual 
increases  in  the  Israeli  consumer  price  index  from  December  2006  (payable  on  a  quarterly  basis)  plus  1.0%  of  the 
Company's  annual  pre-tax  income  before  the  payment  of  the  management  fee  based  on  the  Company's  annual  financial 
reports (payable 30 days following approval of the Company's annual financial statements for each year). These amounts 
bear interest at an annual interest rate of 3.5% from their due date until actual payment. Commencing on January 3, 2010, 
the amount of the annual management fee was increased to NIS 870,000, linked to annual increases in the Israeli consumer 
price  index  plus  1.58%  of  the  amount  of  the  Company's  annual  pre-tax  income  before  payment  of  the  management  fee 
based on the Company's annual financial statements.  

F- 68 

   
   
   
   
   
   
   
   
   
   
   
   
   
  
    
    
    
    
    
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

On December 31, 2011, the management services agreement was automatically renewed for an additional three-year period. 
The management services agreement was terminated immediately upon the closing of the IPO.  

The Company paid Tene management fees totaling $909, $853 and $161 for the years ended December 31, 2010, 2011 and 
2012, respectively.  

F- 69 

   
   
   
   
   
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 16:-  TRANSACTIONS WITH RELATED PARTIES (CONT.) 

Details on transactions and balances with related parties  

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

a. 

The Company has, from time to time, entered into transactions with its shareholders (the Kibbutz and Tene) and affiliate 
(U.S. Quartz). 

The following table summarizes transactions with related parties:  

Revenues (to affiliated company-U.S. Quartz(*)) 
Cost of revenues 
Research and development 
Selling and marketing 
General and administrative 
Financial and other income, net 

(*) 

Through the acquisition date on May 18, 2011. 

b. 

Balances with related parties: 

Year ended December 31, 
2011 

2010 

2012 

  $ 
  $ 
  $ 
  $ 
  $ 
  $ 

30,916     $ 
26,967     $ 
294     $ 
675     $ 
6,715     $ 
73     $ 

12,833     $ 
14,720     $ 
347     $ 
806     $ 
6,169     $ 
29     $ 

-  
6,147   
301   
682   
3,053   
236   

December 31, 

2011 

2012 

Accounts payable 
Long-term loan and financing leaseback from related party (1,2) 

  $ 
  $ 

5,437     $ 
1,820     $ 

2,888   
12,188   

(1)  On January 17, 2011, a loan of 4 million Canadian dollars was made to Caesarstone Canada Inc. by its shareholders, 
CIOT and the Company, on a pro rata basis. The loan bears interest until repayment at a per annum rate equal to 
Bank of Canada's prime business rate plus 1 /4 percent. The loan is due four years following the date on which it was 
made. The interest accrued on the loan is payable on a quarterly basis. 
In  September,  2012,  a  financing  leaseback  of  $10.9  million  related  to  the  Bar-Lev  transaction  was  granted  to  the 
Company by Kibbutz Sdot-Yam,. The financing leaseback bears interest until repayment at a per annum rate equal 
to 5.87% and is subject to adjustment for increases in the Israeli consumer price index. 

(2) 

F- 70 

   
   
   
   
   
   
   
    
   
   
   
   
  
  
  
  
  
  
    
    
  
  
  
      
      
    
  
  
  
  
  
  
    
  
  
  
      
    
  
CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 17:-  MAJOR CUSTOMER AND GEOGRAPHIC INFORMATION 

a. 

The  Company  manages  its  business  on  the  basis  of  one  reportable  segment.  The  data  is  presented  in  accordance  with 
Accounting Standard Codification 280, "Segments Reporting" ("ASC 280"). The following is a summary of revenue and 
long-lived assets by geographic area. Revenues are attributed to geographic areas based on the location of end customers. 

The following table presents total revenues for the years ended December 31, 2010, 2011 and 2012, respectively:  

Australia 
USA 
Canada 
Israel 
Europe 
Rest of World 

Year ended December 31, 
2011 

2010 

2012 

  $ 

82,327     $ 
30,916       
13,668       
31,707       
24,022       
16,151       

88,229     $ 
59,735       
29,695       
38,592       
22,880       
20,540       

88,935   
86,759   
40,322   
36,373   
20,749   
23,426   

  $ 

198,791     $ 

259,671     $ 

296,564   

The following table presents total long-lived assets as of December 31, 2011 and 2012:  

Israel 
Australia 
USA 
Canada 
Rest of World 

December 31, 

2011 

2012 

  $ 

65,912     $ 
881       
1,628       
1,045       
191       

68,041   
2,315   
1,077   
1,407   
147   

  $ 

69,657     $ 

72,987   

b. 

Major customer data as a percentage of total revenues: 

The Company had one major customer that accounted for more than 10% of revenues in 2010.  

Year ended December 31, 
(*) 2011 

(*) 2012 

2010 

15.6 %     

-      

-  

U.S. Quartz 

(*) 

See Note 1(b). 

F- 71 

   
   
   
   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
    
    
  
  
  
      
      
    
    
    
    
    
    
  
    
        
        
    
  
  
  
  
  
  
    
  
  
  
      
    
    
    
    
    
  
    
        
    
  
  
  
  
  
  
     
    
  
  
    
         
        
    
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 18:-  SELECTED SUPPLEMENTARY STATEMENTS OF INCOME DATA 

a. 

Finance expense, net: 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

Financial expenses: 

Interest in respect of long-term loans 
Interest in respect of short-term loans 
Interest in respect of loans to related parties 
Changes in derivatives fair value 
Foreign exchange transactions losses 

Financial income: 

Income in respect of loans to related parties 
Income interest from loans to others 
Income in respect of cash and cash equivalent and short-term 

bank deposits 

Foreign exchange transactions gains 

Year ended December 31, 
2011 

2010 

2012 

  $ 

1,440     $ 
126       
-      
485       
764       

1,049     $ 
620       
106       
3,823       
-      

461   
1,187   
299   
1,169   
177   

2,815       

5,598       

3,293   

73       
53       

319       
-      

445       

-      
68       

218       
537       

823       

-  
-  

520   
-  

520   

Financial expenses, net 

  $ 

2,370     $ 

4,775     $ 

2,773   

b. 

Net earnings per share: 

The following table sets forth the computation of basic and diluted net earnings per share:  

Numerator:  

Year ended December 31, 
2010     

2011     

2012   

Net income attributable to controlling interest, as reported 

  $ 

28,658     $ 

29,052     $ 

39,632   

Deduct: 

Dividend attributable to preferred shareholders 

8,312       

8,376       

-  

Numerator for basic and diluted net income per share 

  $ 

20,346     $ 

20,676     $ 

39,632   

F- 72 

   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
    
    
  
  
  
      
      
    
    
        
        
    
  
    
        
        
    
    
    
    
    
  
    
        
        
    
  
    
    
        
        
    
  
    
        
        
    
    
    
    
    
  
    
        
        
    
  
    
  
    
        
        
    
  
  
  
  
  
  
  
      
      
    
  
    
        
        
    
    
        
        
    
    
  
    
        
        
    
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
U.S. dollars in thousands 

NOTE 18:-  SELECTED SUPPLEMENTARY STATEMENTS OF INCOME DATA (CONT.) 

CAESARSTONE SDOT-YAM LTD. AND ITS SUBSIDIARIES 

b. 

Net earnings per share (cont.): 

Denominator:  

Denominator for basic income per share 
Effect of dilutive stock options granted 
Denominator for diluted income per share 

EPS:  

Year ended December 31, 
2011 

2010 

2012 

19,565,000       
-      
19,565,000       

19,565,000       
-      
19,565,000       

32,641,701   
58,047   
32,699,748   

Year ended December 31, 
2011 

2010 

2012 

Basic earnings per share 
Diluted earnings per share 

  $ 
  $ 

1.04     $ 
1.04     $ 

1.06     $ 
1.06     $ 

1.21   
1.21   

- - - - - - - - - - - - - -  

F- 73 

   
   
   
   
   
   
   
   
   
   
  
  
  
  
  
  
    
    
  
  
  
      
      
    
    
    
    
  
  
  
  
  
    
    
  
  
  
      
      
    
To the Shareholders and Board of Directors  
Caesarstone Australia Pty Ltd.  

February 6, 2013  

Grant Thornton Audit Pty Ltd  
ACN 130 913 594  

Level 30, The Rialto  
525 Collins Street  
Melbourne  
Victoria 3000  
GPO Box 4984  
Melbourne  
Victoria  
3001  

T +61 3 8663 6000  
F +61 3 8663 6333  
E info.vic@au.gt.com  
W www.grantthornton.com.au  

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We  have  audited  the  accompanying  balance  sheets  of  Caesarstone  Australia  Pty  Limited.  ("the  Company")  as  of 
December 31, 2011 and 2012 and the related statements of income, equity and cash flows for each of the three years in 
the period ended December 31, 2012. These financial statements are the responsibility of the Company's management. 
Our responsibility is to express an opinion on these financial statements based on our audits.  

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United  States).  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about 
whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the 
Company’s  internal  control  over  financial  reporting.  Our  audits  included  consideration  of  internal  control  over 
financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the 
purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting. 
Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the 
amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates 
made by management and evaluating the overall financial statement presentation. We believe that our audits provide a 
reasonable basis for our opinion.  

In our opinion the financial statements referred to above present fairly, in all material respects, the financial position 
of the Company as of December 31, 2011 and 2012 and the results of its operations and cash flows for each of the 
three years in the period ended December 31, 2012, in conformity with U.S. generally accepted accounting principles.  

GRANT THORNTON AUDIT PTY LTD  
Chartered Accountants  

M. A. Cunningham  
Partner - Audit & Assurance  

Melbourne, 6 February 2013  

Grant Thornton Australia Limited is a member firm within Grant Thornton International Ltd. Grant Thornton International Ltd and the member firms are not a worldwide partnership. 
Grant Thornton Australia Limited, together with its subsidiaries and related entities, delivers its services independently in Australia.  

   
   
   
   
   
   
   
   
   
   
  
   
   
   
   
   
   
   
   
  
   
    
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
F- 74 

   
   
  
EXHIBIT 4.5 

January 16, 2013 

To  

Mikroman Madencilik Mining  

Hisarardi Koyo  

Yatagan Mugla  

Turkey  

Dear Murat, Serhat, Karabay,  

Following our discussions, and in continuation with the Agreement entered between us on September 27, 2010 (the “2010 Agreement”) here is a 
summary of our agreement re supply during 2013.  

1.       Estimated Quantities  

Caesarstone’s working plan for year 2013 is as follows:  

Product 

Quantity 2013 

1 
2 
3 
4 
5 
6 
7 
8 

* 
* 
* 
* 
* 
* 
* 
* 

* 
* 
* 
* 
* 
* 
* 
* 

The  above  is  Caesarstone’s  working  plan  with  a  purchases  non-binding  projection  for  year  2013  (the  “Estimated  Quantities”).  Caesarstone’s 
actual orders may significantly differ from the Estimated Quantities. As always, Caesarstone will deliver to Mikroman a binding Purchase Order 
on a monthly basis, and Mikroman shall supply to Caesarstone all such Purchase Orders (in accordance with the specifications set in writing by 
Caesarstone) up to the Estimated Quantities.  

2.       Prices - For quantities of the Products that shall be ordered by Caesarstone during year 2013, Mikroman will charge from Caesarstone per 
each * of the Products US$* (* US Dollar), FOB Izmir.  

Payment terms shall be as applied during 2012.  

   
  
  
  
  
   
   
   
   
   
   
   
   
   
   
   
   
   
  
This summary serves as an addendum to the 2010 Agreement and constitutes an integral part thereof.  

If the foregoing meets with your approval and acceptance, please so indicate by signing both counterparts of this Letter Agreement as provided 
below and return one fully executed copy to us.  

/s/ Yosef Shiran  

Caesarstone Sdot-Yam Ltd  

By: Yosef Shiran  

Chief Executive Officer  

We hereby approve our consent to all of the above.  

/s/ Mikroman Madencilik Mining 
Mikroman Madencilik Mining 

By:    Murat Necmi SARAN              

      January 16, 2013       
Date 

2 

   
   
   
   
   
   
   
   
   
   
   
   
  
  
CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER PURSUANT TO  
EXCHANGE ACT RULE 13A-14(A)/15D-14(A)  
AS ADOPTED PURSUANT TO SECTION 302  
OF THE SARBANES-OXLEY ACT OF 2002  

EXHIBIT 12.1 

I, Yosef Shiran, certify that:  

1. I have reviewed this annual report on Form 20-F of Caesarstone Sdot-Yam Ltd.;  

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 
the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by 
this report;  

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects 
the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;  

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as 
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to 
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared;  

(b) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the 
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and  

(c) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the period covered by the 
annual report that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent 
functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and  

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal 
control over financial reporting.  

/s/ Yosef Shiran  
Yosef Shiran  
Chief Executive Officer  
(Principal Executive Officer)  
Date: March 22, 2013  

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER PURSUANT TO  
EXCHANGE ACT RULE 13A-14(A)/15D-14(A)  
AS ADOPTED PURSUANT TO SECTION 302  
OF THE SARBANES-OXLEY ACT OF 2002  

EXHIBIT 12.2 

I, Yair Averbuch, certify that:  

1. I have reviewed this annual report on Form 20-F of Caesarstone Sdot-Yam Ltd.;  

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 
the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by 
this report;  

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects 
the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;  

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as 
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:  

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to 
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this report is being prepared;  

(b) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the 
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and  

(c) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the period covered by the 
annual report that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent 
functions):  

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and  

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal 
control over financial reporting.  

/s/ Yair Averbuch  
Yair Averbuch  
Chief Financial Officer  
(Principal Financial Officer)  
Date: March 22, 2013  

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER PURSUANT TO  
18 U.S.C. SECTION 1350  
AS ADOPTED PURSUANT TO SECTION 906  
OF THE SARBANES-OXLEY ACT OF 2002  

EXHIBIT 13.1 

In connection with the Annual Report of Caesarstone Sdot-Yam Ltd. (the “ Company ”) on Form 20-F for the period ended December 31, 2012, 
as filed with the Securities and Exchange Commission on the date hereof (the “ Report ”), I, Yosef Shiran, and I, Yair Averbuch, do hereby 
certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to my knowledge:  

• 
• 

the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and 
the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the 
Company 

/s/ Yosef Shiran 
Yosef Shiran 
Chief Executive Officer 
(Principal Executive Officer) 

Date: March 22, 2013 

/s/ Yair Averbuch 
Yair Averbuch 
Chief Financial Officer 
(Principal Financial Officer) 
Date: March 22, 2013 

  
  
   
   
   
   
    
   
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We consent to the incorporation by reference in the Registration Statement on Form S-8 (File No. 333-180313) pertaining to the 2011 Incentive 
Compensation Plan of Caesarstone Sdot-Yam Ltd., of our report dated March 22, 2013, with respect to the consolidated financial statements of 
Caesarstone Sdot-Yam Ltd. included in its annual report on Form 20-F for the year ended December 31, 2012, filed with the Securities and 
Exchange Commission.  

EXHIBIT 14.1 

/s/ Kost Forer Gabbay & Kasierer 
KOST FORER GABBAY & KASIERER 
A Member of Ernst & Young Global 

Haifa, Israel 
March 22, 2013 

  
  
   
   
   
    
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We consent to the incorporation by reference in the Registration Statement on Form S-8 (File No. 333-180313) pertaining to the 2011 Incentive 
Compensation Plan of Caesarstone Sdot-Yam Ltd., of our report dated February 6, 2013, with respect to the consolidated financial statements of 
Caesarstone Australia Pty Ltd included in Caesarstone Sdot-Yam Ltd.’s annual report on Form 20-F for the year ended December 31, 2012, filed 
with the Securities and Exchange Commission.  

EXHIBIT 14.2 

/s/ Grant Thornton Australia Ltd 
Grant Thornton Australia Ltd 
Melbourne, Australia 
March 21, 2013 

    
   
   
   
   
    
   
   
  
  
  
  
  
  
  
  
  
  
  
CONSENT OF FREEDONIA CUSTOM RESEARCH, INC.  

EXHIBIT 14.3 

We hereby consent to the references to Freedonia Custom Research, Inc. and to our global residential and commercial countertops report, dated 
March 13, 2013 (the “Report”) prepared on behalf of Caesarstone Sdot-Yam Ltd. (the “Company”), including the use of information contained 
within our Report in the Company’s Annual Report on Form 20-F (as may be amended) to be filed with the U.S. Securities and Exchange 
Commission (the “Annual Report”) and to the incorporation by reference of such information from the Company’s Annual Report in the 
registration statement on Form S-8 No. 333-180313. We also hereby consent to the filing of this letter as an exhibit to the Annual Report.  

FREEDONIA CUSTOM RESEARCH, INC. 

By: 

/s/Andrew W. Fauver 
Andrew W. Fauver 
President 
March 19, 2013