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Canon

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FY2009 Annual Report · Canon
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CANON ANNUAL REPORT 2009

Fiscal Year Ended December 31, 2009

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FINANCIAL HIGHLIGHTS

Net sales

Operating profi t    

Income before income taxes

Net income attributable to Canon Inc.

Net income attributable to Canon Inc. 
   stockholders per share: 

-Basic

-Diluted

Total assets 

Millions of yen
 (except per share amounts)

Thousands of U.S. dollars
 (except per share amounts)

2009

2008

Change (%)

2009

  ¥3,209,201   ¥ 4,094,161

-21.6  

$ 34,882,620

217,055

219,355

131,647

496,074

481,147

309,148

-56.2

-54.4

-57.4

2,359,293

2,384,293

1,430,946

  ¥  106.64   ¥ 

246.21

-56.7  

$ 

106.64

246.20

-56.7

1.16

1.16

  ¥ 3,847,557   ¥ 3,969,934

-3.1  

$ 41,821,272

Canon Inc. stockholders’ equity

  ¥ 2,688,109   ¥ 2,659,792

1.1 

$ 29,218,576

Notes:
1. Canon’s consolidated fi nancial statements are prepared in accordance with U.S. generally accepted accounting principles.
2.  Canon adopted new guidance for noncontrolling interests in consolidated fi nancial statements in the fi scal year beginning January 1, 2009.

In accordance with the adoption of this guidance, “income before income taxes and minority interests” is now referred to as “income before income taxes”(cid:1)and “net income” is now referred to as “net income 
attributable to Canon Inc.”

3. U.S. dollar amounts are translated from yen at the rate of JPY92=U.S.$1, the approximate exchange rate on the Tokyo Foreign Exchange Market as of December 30, 2009, solely for the convenience of the reader.

Net Sales
(Millions of yen)

5,000,000

6
4
3
,
1
8
4

,

4

9
5
7

,

6
5
1

,

4

1
6
1

,

4
9
0

,

4

4,000,000

1
9
1

,

4
5
7

,

3

3,000,000

1
0
2

,

9
0
2

,

3

2,000,000

1,000,000

Net Income Attributable to 
Canon Inc.
(Millions of yen)

Net Income Attributable to Canon 
Inc. Stockholders per Share
(Yen)

ROE/ROA
(%)

Basic

Diluted

ROE

ROA

2
3
3
,
8
8
4

5
2
3
,
5
5
4

6
9
0

,

4
8
3

500,000

400,000

300,000

200,000

100,000

8
4
1

,

9
0
3

7
4
6

,

1
3
1

400.00

300.00

200.00

100.00

9
5
.
7
7
3

3
5
.
7
7
3

5
9
.

1
4
3

4
8
.

1
4
3

3
6

6
3

.

.

8
8
2

8
8
2

1
2

0
2

.

.

6
4
2

6
4
2

4
6

4
6

.

.

6
0
1

6
0
1

20.0

15.0

10.0

5.0

0

16.5

16.0 16.3

11.1

10.8

10.6

10.1

7.3

4.9

3.4

05 06 07 08 09

0

05 06 07 08

09

0

05 06 07 08

09

0.00

05

06 07

08

09

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CORPORATE PROFILE

CONTENTS

 1

Canon develops, manufactures and markets a growing lineup of copying 

machines, printers, cameras, optical and other products that meet a 

diverse range of customer needs. The Canon brand is well recognized 

and trusted throughout the world by the individuals, families, offi ces and 

industries that use Canon products. 

(cid:1)

In 1996, Canon launched its Excellent Global Corporation Plan with 

the aim of becoming a corporation worthy of admiration and respect

the world over. To this end, the Company is promoting “cross-media 

imaging”—wherein a high level of collaboration is realized among input 

and output devices—and the solutions business—through which it not 

only develops and markets hardware and software but also proposes 

ways for users to optimize convenience. In addition, Canon is working to 

fulfi ll its duties to investors and society, emphasizing sound corporate 

TO OUR STOCKHOLDERS  ............................     2

MESSAGE FROM THE PRESIDENT  ...............     6

CORPORATE GOVERNANCE  ........................     8

STRATEGIES AND ACTIVITIES  .....................   12

  EXCELLENT GLOBAL CORPORATION PLAN 

IMPROVING THE QUALITY 

  OF MANAGEMENT

  RESEARCH & DEVELOPMENT

  PRODUCTION

governance and stepping up the implementation of activities that con-

  SALES & MARKETING

tribute to environmental and social sustainability. 

CORPORATE PHILOSOPHY: Kyosei

The corporate philosophy of Canon is  kyosei. A concise defi nition of 

this word would be “Living and working together for the common 

good,” but Canon’s defi nition is broader: “All people, regardless of 

  CORPORATE SOCIAL RESPONSIBILITY

BUSINESS UNITS  ..........................................   30

  OFFICE BUSINESS UNIT

  CONSUMER BUSINESS UNIT

INDUSTRY AND OTHERS BUSINESS UNIT

FINANCIAL SECTION  ....................................   43

race, religion or culture, harmoniously living and working together into 

TRANSFER AND REGISTRAR’S OFFICE  ....... 104

the future.” Unfortunately, the presence of imbalances in the world in 

such areas as trade, income levels and the environment hinders the 

achievement of kyosei.

Addressing these imbalances is an ongoing mission, and Canon is 

doing its part by actively pursuing kyosei. True global companies must 

foster good relations, not only with their customers and the communities 

in which they operate, but also with nations and the environment. They 

must also bear the responsibility for the impact of their activities on 

society. For this reason, Canon’s goal is to contribute to global prosperity 

and people’s well-being, which will lead to continuing growth and bring 

the world closer to achieving kyosei.

CORPORATE GOAL

Canon sees itself growing and prospering over the next 100, even 200, 

years. To realize this goal, the Company is implementing its Excellent 

Global Corporation Plan. Building on fi nancial strengths that it has 

continuously reinforced through the implementation of this plan, Canon 

aims to attain the status of being among the global top 100 companies 

in terms of key performance indicators. 

STOCKHOLDER INFORMATION  .................. 104

MAJOR CONSOLIDATED SUBSIDIARIES  ..... 105

Cover Photo:
The imageRUNNER ADVANCE series (above: imageRUN-
NER ADVANCE C5051) of multifunction devices (MFDs) 
was developed under a totally new concept with the 
aim of providing wide-ranging offi ce solutions that 
meet diverse customer needs. 

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2        CANON ANNUAL REPORT 2009 

TO OUR STOCKHOLDERS

Achieving a
a New Era

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 3

Turnaround in the First Year of 
of Growth through Improved
Management Quality and
Global Management

>>  In 2009, due to the negative effects of the economic recession, Canon 
posted declines in sales and profi t. We were, however, able to maintain 
sound balance sheets through various efforts, including reducing 
inventories. 

>>  Canon, aiming to become one of the world’s top 100 companies, views 

2010 as the fi rst year in a new era of growth.

>>  In 2010, we will further improve management quality by re-establishing 
a profi t-earning structure through IT reforms and other innovations 
aimed at further reducing inventories and optimizing management 
resources.

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4        CANON ANNUAL REPORT 2009 

Achieving a Turnaround in the First Year of
Improved Management Quality

Overview of Fiscal 2009
Early in 2009, during what was being called the worst global 

billion, accounting for 9.5% of net sales. Net income attributable 

to Canon Inc. was down 57.4% to ¥131.6 billion, while net in-

recession in 100 years, it was diffi cult to predict the future course 

come attributable to Canon Inc. stockholders per share came to 

of the global economy. Today, looking back at the year, we see 

¥106.64, in both basic and diluted terms.

that conditions faced by each region were as follows.

Unfavorable currency exchange rates added to the severity of 

In the United States drastic measures taken to stimulate the 

the business environment in 2009. Although the start of the year 

economy appeared to have had some success from the third 

saw the yen-dollar rate in the low nineties, and for a time it 

quarter of 2009, including positive GDP growth. Nonetheless, new 

seemed headed to top ¥100, it instead went in the other direction, 

housing starts and new car sales failed to maintain hoped-for 

appreciating an annual average of ¥10 in 2009. The yen also appre-

momentum targeted by government stimulus measures.

ciated against the euro for the year by an average of over ¥21. 

Europe also saw a rise in GDP during the same period. Driving 

As for returning profi ts to stockholders, Canon emphasizes 

growth were measures taken to stimulate individual consumption, 

the stable return of free cash fl ow to stockholders, and intends to 

including automobile-buyback programs and public works invest-

pay a full-year dividend per share of ¥110, the same amount paid 

ment. Delays in resolving bad debt and high unemployment, 

in the previous fi scal year. 

however, continued to have a negative effect on the real economy.

* Segment sales include intersegment sales.

In Asia, primarily China, measures taken to stimulate consump-

tion in rural areas were successful, kick-starting an early recovery.

Japan, at long last, began showing signs of emerging from a 

Accomplishments amid Adversity
As we had set out to do, we improved our management quality to 

period of intense economic stagnation. This was the result of 

ride out the storm under our own power. Specifi cally, reductions 

increased exports and manufacturing owing to growth in China 

in inventories and other actions taken enabled the Company to 

and emerging markets. Economic indicators, however, have yet to 

expand cash fl ows, steer its way toward signifi cantly increased 

regain the levels seen prior to the fi nancial crisis. 

Fiscal 2009 Performance Results
In 2009, Canon’s consolidated net sales declined 21.6% to 

stockholders’ equity, and maintain a sound fi nancial condition.

The Offi ce Business Unit positioned itself for action in antici-

(cid:1)
pation of an economic turnaround in the near future. Specifi c 

initiatives included the launch of a new offi ce equipment series, 

¥3,209.2 billion and the gross profi t ratio dipped 2.8 percentage 

the strengthening of our solutions business, and the reinforcement 

points to 44.5%. Operating profi t fell 56.2% to ¥217.1 billion 

of our direct-sales network in the United States. Also, in March 

compared with the previous fi scal year. By segment,* in the Offi ce 
Business Unit, sales declined 26.8% to ¥1,645.1 billion, and 

operating profi t dropped 49.8% to ¥229.4 billion. Within the 

Consumer Business Unit, sales decreased 10.6% to ¥1,301.2 

2010, Canon turned Océ N.V., a major Netherlands-based printing 

company, into a consolidated subsidiary. 

In the Consumer Business Unit, we were able to improve the 

profi tability of our camera business. This upturn was attributable 

billion and operating profi t declined 17.8% to ¥183.5 billion. In 

to the launching of attractive new products in a timely manner 

the Industry and Others Business Unit, sales fell 31.5% to ¥358.0 

and the optimizing of inventory management. 

billion and the operating loss deteriorated from ¥47.9 billion to 

¥76.0 billion. By geographic area, sales in Europe fell 25.8% to 

Through the Industry and Others Business Unit, Canon 

(cid:1)
restructured its semiconductor equipment business. All these 

¥995.2 billion, as was also the case in the Americas, where sales 

strategic initiatives taken in individual business units empowered 

declined 22.6% to ¥894.2 billion. In Japan, sales slipped 19.1% to 

Canon to further improve management quality throughout 2009, 

¥702.3 billion, and elsewhere in Asia and Oceania sales decreased 

a year of unprecedented economic turbulence. 

15.4% to ¥617.5 billion. 

Turning to operating expenses, Canon’s selling, general and 

administrative expenses declined 15.2% year on year to ¥905.7 

Measures for a New Era of Growth
In the course of nurturing new growth in 2010, we will work to 

billion. The Company’s R&D expenses decreased 18.6% to ¥304.6 

further improve management soundness so as to be able to look 

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 5

a New Era of Growth through 
and Global Management

back on 2010 as a turning point on the path toward renewed 

collaborative framework will underpin activities that lead to 

growth. We must make this year one in which we begin trans-

sustainable growth. 

forming from being a company only capable of swiftly adapting to 

a changing environment to an imaging company that is an over-

Furthermore, while steadily pursuing the environmental 

(cid:1)
vision we announced in 2009 and increasing our focus on thor-

whelming market leader.

Advancing into a new era of growth, Canon aims to revamp 

(cid:1)
its profi t structure, gain a presence in Asian markets, and set up 

ough compliance, we will work to ensure that our corporate DNA 

continues to be passed on to the next generation of managers 

throughout the Canon Group.

new businesses. To accomplish these goals, the Company is 

implementing such priority measures as those described below. 

In closing, I would like to thank everyone for their continued 

(cid:1)
understanding and support.

Fujio Mitarai
Chairman and CEO
Canon Inc.

In the Offi ce Business Unit, we are constantly strengthening 

(cid:1)
our solutions and service offerings as well as the performance and 

product lineups of our offi ce equipment. We will bolster the digital 

production system business by leveraging the capabilities of newly 

consolidated subsidiary Océ while reinforcing our direct-sales 

structure and human resources. Moreover, the Company will 

pursue other M&A opportunities and promote alliances with HP 

and other companies to expand business. In the Consumer 

Business Unit, we will also improve our profi tability by launching 

attractive products. The Industry and Others Business Unit will 

further its restructuring efforts to raise earnings power. 

With the aim of gaining a presence in Asian markets, we will 

(cid:1)
accelerate the implementation of region-specifi c strategies. In 

accordance with these strategies, the Company will study, estab-

lish and execute business models that are exclusively applicable in 

Asian markets. 

In order to set up new businesses that will support sustain-

(cid:1)
able growth, we will speed up the pace at which we cultivate such 

next-generation domains as equipment and solutions in the 

medical imaging fi eld and intelligent robots. In support of this, we 

will actively work with third-party businesses, research institutions, 

and other personnel resources. 

Toward Realizing Sustainable Growth as a 
Global Corporation 
Canon continues to solidify its foundations so as to keep prosper-

ing over the next 100 years and beyond. To this end, we are 

working to establish the global Three Regional Headquarters 

management system. Under this system, each of our three head-

quarters will strive to create unique technologies and products 

developed to meet specifi c requirements in target markets in each 

region. Then, they will share each other’s technologies and prod-

ucts through import and export to bolster their business. This 

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6        CANON ANNUAL REPORT 2009 

MESSAGE FROM THE PRESIDENT

As we begin to see light on the horizon for 
the global economy, we are steadily imple-
menting our “cross-media imaging” strate-
gy and IT reforms toward a new era of 
growth.

Strategies for the First Year in a New Era of 
Growth 
Viewing 2010 as the fi rst year in a new era of growth, Canon is 

business drivers, we will strengthen our solutions business 

through alliances with IT industry leaders and Managed Print 

Services (MPS). In addition, Canon will focus on emerging 

once again aiming to achieve sound growth, pursuing record 

economies by introducing a large number of products designed 

sales and profi t supported by enhanced management quality. 

exclusively for these markets while establishing and bolstering 

During 2009, Canon continued to promote “cross-media 

(cid:1)
imaging,” a strategy to create new services and business models 

business bases in each target country. We are also working to 

expand our commercial printing business through the merger 

based on advanced synergies between Canon imaging devices. 

with Océ N.V. as well as the Company’s digital production 

We believe that cross-media imaging is a key strategy for real-

systems and large-format inkjet printers. 

izing sound growth. Toward this goal, we will offer solutions and 

expanded services through cross-divisional collaboration. To 

In the Consumer Business Unit, Canon is expecting further 

(cid:1)
market growth for digital cameras in view of the rapid evolution 

reinforce our solutions and services offerings, we are moving 

of high-value-added products and the growth potential of 

ahead with the further strengthening of our infrastructure 

emerging economies. We will also focus our energies on devel-

company-wide, including preparing for the coming age of cloud 

oping innovative technologies for inkjet printers.

computing. 

Furthermore, as part of our cross-media imaging strategy, 

(cid:1)
we will continue to develop even more advanced input and 

In the Industry and Others Business Unit, we consolidated 

(cid:1)
Canon Marketing Japan Inc.’s semiconductor equipment business 

into that of Canon Inc., bolstering our business structure in this 

output devices through color management technology, which 

domain to enable customer needs to be more effectively incor-

enables unifi ed color performance across devices, as well as 

porated into product development as we work to restructure the 

wireless technologies. Based on such input and output devices, 

business toward restoring it to profi tability. In addition, we will 

the Company will work to create new products and services for 

also reinforce the independent businesses of Group companies. 

offi ces, households, production companies, medical institutions 

and many other customer environments. 

With regard to new next-generation domains as well, 

(cid:1)
Canon is pursuing medical imaging that contributes to the 

Canon will also focus on achieving the overwhelming No. 1 

(cid:1)
position worldwide in all current core businesses. In the Offi ce 

ultra-early detection of diseases, intelligent production robots 

that employ super machine vision technology, and display 

Business Unit, promoting attractive new products as core 

development. 

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 7

Promoting Total Optimization 
Also important are our efforts to realize total optimization. 

operations. We are also concentrating our efforts on the devel-

opment of human resources, particularly in the areas of man-

Toward this end, we must continue to implement IT reforms with 

agement skills and technological capabilities, with the aim of 

the aim of realizing not just operational effi ciency, but also 

becoming a key player in the global market. Underpinning these 

improving management speed and quality. In 2010, we will 

efforts will be the further consolidation of our corporate struc-

standardize 3D-CAD information throughout the Company and 

ture to guarantee the Company’s success against the competi-

put in place an integrated support system for processes ranging 

tion into the future. 

from development through material procurement, production, 

sales and servicing. These changes are expected to lead to major 

Building on the sound management structure we have 

(cid:1)
established to date, we will pool the resources of the Canon 

management advancements by making possible the prompt and 

Group as we continue working to switch to a new growth track 

effi cient utilization of information across organizational boundar-

at the earliest possible opportunity. Along the way, we look 

ies. Additionally, we will introduce in our other businesses speedy 

forward to your continued understanding and support. 

Tsuneji Uchida
President and COO
Canon Inc.

supply chain management (SCM) systems, that are based on 

daily sales and inventory information and have led to solid 

achievements in our digital camera business. 

Product quality control is another issue that Canon must 

(cid:1)
decisively tackle company-wide. The occurrence of one serious 

quality problem could signifi cantly damage the Canon brand 

and, consequently, place the Company’s very existence at risk. 

Furthermore, product quality-related issues, with a direct impact 

on profi ts, are the biggest source of waste. Accordingly, through 

such initiatives as the introduction of a comprehensive product 

quality management system covering the entire process from 

design to mass-production, the Canon Group works as one to 

continuously strengthen and maintain the structure necessary for 

preventing product quality problems. 

Becoming a Truly Excellent Corporation 
The year 2010 marks the fi nal year of Phase III of our Excellent 

Global Corporation Plan. As we work to solidify our business 

foundation toward becoming a truly excellent corporation, the 

Canon Group also strives to further strengthen compliance. In 

addition to thorough compliance with laws and regulations, 

each individual in the Canon Group acts in accordance with the 

norms and rules of society in the course of our daily business 

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(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:18)(cid:27)(cid:22)(cid:19)(cid:1)(cid:49)(cid:46)

8        CANON ANNUAL REPORT 2009 

CORPORATE GOVERNANCE

In pursuit of becoming a truly excellent global corporation, Canon continues to 
bolster corporate governance through its daily operations. 

Basic Policy and Corporate Governance Structure
Canon recognizes that strengthening management supervision 
functions and maintaining management transparency are vital to 
improving its corporate governance structure and further raising 
corporate value. Canon’s basic governance structure comprises the 
General Meeting of Shareholders, the Board of Directors and the 
Board of Corporate Auditors. Furthermore, the Executive Commit-
tee and management committees are dedicated to addressing key 
issues. All of these bodies work together to ensure the appropriate 
management of the Group through an independent internal 
auditing structure centered on the Corporate Audit Center and an 
information disclosure system for management activities.

Board of Directors
Important business matters are discussed and ratifi ed during 
meetings of the Board of Directors and Executive Committee, 
which are attended, in principle, by all directors. As of December 
31, 2009, the board consisted of 25 directors. In order to facilitate 
more practical and effi cient decision making, the board is entirely 
composed of internal directors who have well-developed knowl-
edge of the Company’s affairs. Also, the board is supported by 
various management committees that address important manage-
ment issues in their specifi c fi elds. These committees complement 
the Company’s operational structure, facilitate effi cient decision 
making and realize a mutual supervisory function for such matters 
as compliance and ethics. 

Governance Structure (as of December 31, 2009)

Canon Inc.

General Meeting of Shareholders

Executive Offi cer System
Canon is endeavoring to realize more fl exible and effi cient man-
agement operations by maintaining an appropriately sized organi-
zation of directors and promoting capable human resources with 
accumulated executive knowledge across specifi c business areas. 

Executive offi cers are appointed and dismissed by the Board of 

(cid:1)
Directors and have a term of offi ce of one year. The number of 
executive offi cers was 11 as of December 31, 2009. 

Auditing System
Canon has fi ve corporate auditors, including three outside auditors 
who have no personal or business affi liations with the Company. 
Corporate auditors’ duties include attending meetings of the Board 
of Directors, Executive Committee and various management com-
mittees, listening to business reports from directors, carefully exam-
ining documents related to important decisions and conducting 
strict audits of the Group’s business and assets. Corporate auditors 
also work closely with accounting auditors and the Corporate Audit 
Center, which is in charge of monitoring the Company’s compli-
ance, risk management and internal control systems in addition to 
providing assessments and recommendations as required.

Internal Control Committee 
In response to the Sarbanes-Oxley Act, including Section 404, 
which came into force during 2006, Canon continues to reinforce 
internal control systems and implement appropriate measures. The 

Board of Directors

Representative Directors

Chairman & CEO

President & COO

Executive Vice President & CFO

Executive Officers

Board of Corporate Auditors

Executive Committee

Corporate Audit Center

Management Strategy Committee

New Business Development Committee

Headquarters Administrative Divisions

Corporate Ethics and Compliance Committee

Subsidiaries & 
Subsidiaries & 
Affiliates
Affiliates

Internal  Control Committee

Disclosure Committee

Office Business Unit

Consumer Business Unit

Industry and Others Business Unit

Marketing Subsidiaries & Affiliates

Manufacturing Subsidiaries & Affiliates

R&D Subsidiaries & Affiliates

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:18)(cid:27)(cid:22)(cid:20)(cid:1)(cid:49)(cid:46)

 9

Internal Control Committee is responsible for Group-wide internal 
controls, including those pertaining to fi nancial reporting.

In order to strengthen internal controls, Canon conducts com-
(cid:1)
prehensive evaluations of internal controls across areas that include 
accounting, management oversight, legal compliance, IT systems 
and the promotion of corporate ethics. As of December 31, 2009, 
internal control over fi nancial reporting has been assessed as 
effective by the management and the independent registered public 
accounting fi rm. (Please refer to pages 101 and 103.)

Other Corporate Governance Committees
The Corporate Ethics and Compliance Committee, in addition to 

the Disclosure Committee, is the key body of Canon’s management 
committees. The Corporate Ethics and Compliance Committee 
discusses and approves corporate ethics and compliance policies 
while monitoring the implementation of these policies. The Disclo-
sure Committee works to ensure strict compliance with disclosure 
regulations as prescribed by stock exchanges. 

Compliance
Shortly after its founding, Canon established the San-Ji, or “Three 
Selfs” spirit, namely “self-motivation,” or taking the initiative and 
being proactive in all things; “self-management,” or conducting 
oneself responsibly and being accountable for all one’s actions; and 

Compliance program at Canon (Suzhou) Inc. 

All Canon Group employees carry the Compliance Card. 

Directors & Corporate Auditors (as of December 31, 2009)

Chairman & CEO

Fujio Mitarai

President & COO

Tsuneji Uchida

Executive Vice President & CFO

Toshizo Tanaka
Senior General Manager, Policy & Economy Research Center

Executive Vice President & CTO

Toshiaki Ikoma
Group Executive, Corporate R&D Headquarters
Chief Executive, Optical Products Operations

Senior Managing Directors

Nobuyoshi Tanaka
Group Executive, Corporate Intellectual Property & 
Legal Headquarters 

Junji Ichikawa 
Chairman & CEO, President & COO,
Canon ANELVA Corporation

Akiyoshi Moroe
Group Executive, External Relations Headquarters
Group Executive, Human Resources Management & 
Organization Headquarters

Kunio Watanabe
Group Executive, Corporate Planning Development Headquarters

Yoroku Adachi
President & CEO, Canon U.S.A., Inc.

Yasuo Mitsuhashi
Chief Executive, Peripheral Products Operations
Chief Executive, Chemical Products Operations

Managing Directors

Tomonori Iwashita
Group Executive, Environment Headquarters
Group Executive, Quality Management Headquarters 

Masahiro Osawa
Group Executive, Finance & Accounting Headquarters

Shigeyuki Matsumoto
Group Executive, Device Technology Development 
Headquarters

Katsuichi Shimizu
Chief Executive, Inkjet Products Operations

Ryoichi Bamba
President & CEO, Canon Europa N.V.
President & CEO, Canon Europe Ltd.

Toshio Homma
Chief Executive, L Printer Products Operations

Masaki Nakaoka
Chief Executive, Offi ce Imaging Products Operations

Haruhisa Honda
Group Executive, Production Engineering Headquarters

Directors

Toshiyuki Komatsu
Deputy Group Executive, Corporate Planning Development 
Headquarters

Tetsuro Tahara
Group Executive, Global Manufacturing & Logistics 
Headquarters

Seijiro Sekine

Shunji Onda
Group Executive, Global Procurement Headquarters

Kazunori Fukuma
President & CEO, SED Inc.

Hideki Ozawa
President & CEO, Canon (China) Co., Ltd.

Masaya Maeda
Chief Executive, Image Communication Products 
Operations

Corporate Auditors

Keijiro Yamazaki
Kunihiro Nagata
(Outside)
Tadashi Ohe
Yoshinobu Shimizu
Minoru Shishikura

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:69)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)

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10        CANON ANNUAL REPORT 2009 

“self-awareness,” or understanding one’s situation and role in it. 
These principles remain the basis for employee education and 
provide the platform for the Canon Group Code of Conduct.

Recognizing the importance of safeguarding personal informa-
(cid:1)
tion, Canon does its utmost to protect this valuable form of infor-
mation asset in the course of fulfi lling its social responsibilities. 
With the aim of keeping its employees informed and aware, the 
Company conducts e-learning sessions as part of its personal 
information protection education programs every year.

Disclosure
Canon makes every effort to disclose information on its manage-
ment and business strategies as well as its performance results to 
all stakeholders in an accurate, fair and timely manner. To this end, 
Canon holds regular briefi ngs and posts the latest information on 
its website together with a broad range of disclosure materials. 
Canon has formulated its own Disclosure Guidelines and 
(cid:1)
established the Disclosure Committee, which makes decisions 
regarding information disclosure, including necessity, content and 
timing. The Disclosure Committee makes such decisions after 
receiving reports on information that it might be necessary to 
disclose from the person in charge of the disclosure working group 
at each headquarters.

Countering Antisocial Forces 
Canon has formulated a basic policy stipulating that no Canon 
Group companies shall maintain relationships of any kind with 
antisocial forces that represent a threat to social order and security. 
To uphold this basic policy, Canon has established a department 
dedicated to activities aimed at countering such parties while 
reinforcing cooperative ties with applicable public authorities. In 
addition, Canon’s Employment Regulations include a clause prohib-
iting such relationships, and the Company continues to step up 
efforts to ensure strict employee adherence. 

Risk Management
As Canon pursues business expansion in various fi elds on a global 
scale, the business and other risks to which it may be exposed 
continue to diversify. With the goal of eliminating such risks alto-
gether while honoring the trust placed in it by its stakeholders, 
Canon works diligently to avoid or minimize its exposure, to this 
end assigning specifi cally designated management committees to 
address key issues. 

In particular, the Executive Committee and other management 
(cid:1)
committees engage in careful discussions regarding signifi cant risk 
factors. The Corporate Audit Center preemptively identifi es risk 
factors through audit activities. Also, Canon formulates in-house 
rules to guard against those risks and, in accordance with the policies 
formulated by the Internal Control Committee, strives to identify and 
assess relevant risks associated with individual business processes.

Signifi cant Differences in Corporate Governance Prac-
tices between Canon and U.S. Companies Listed on the 
NYSE 

Section 303A of the New York Stock Exchange (the “NYSE”) Listed 

Company Manual (the “Manual”) provides that companies listed on 

the NYSE must comply with certain corporate governance stan-

dards. However, foreign private issuers whose shares have been 

listed on the NYSE, such as Canon Inc. (the “Company”), are 

permitted, with certain exceptions, to follow the laws and practices 

of their home country in place of the corporate governance prac-

tices stipulated under the Manual. In such circumstances, the foreign 

private issuer is required to disclose the signifi cant differences 

between the corporate governance practices under Section 303A of 

the Manual and those required in Japan. A summary of these 

differences as they apply to the Company is provided below.

1. Directors 
Currently, the Company’s board of directors does not have any 

director who could be regarded as an “independent director” 

under the NYSE Corporate Governance Rules for U.S. listed 

companies. Unlike the NYSE Corporate Governance Rules, the 

Corporation Law of Japan (the “Corporation Law”) does not 

require Japanese companies with a board of corporate auditors 

such as the Company, to appoint independent directors as 

members of the board of directors. The NYSE Corporate Gover-

nance Rules require non-management directors of U.S. listed 

companies to meet at regularly scheduled executive sessions 

without the presence of management. Unlike the NYSE Corpo-

rate Governance Rules, however, the Corporation Law does not 

require companies to implement an internal corporate organ or 

committee comprised solely of independent directors. Thus, the 

Company’s board of directors currently does not include any non-

management directors.

2. Committees 
Under the Corporation Law, the Company may choose to:

(i) have an audit committee, nomination committee and compen-

sation committee and abolish the post of corporate auditors; or

(ii) have a board of corporate auditors.

The Company has elected to have a board of corporate auditors, 

whose duties include monitoring and reviewing the management 

and reporting the results of these activities to the shareholders or 

board of directors of the Company. While the NYSE Corporate 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:18)(cid:27)(cid:22)(cid:22)(cid:1)(cid:49)(cid:46)

 11

Governance Rules provide that U.S. listed companies must have an 

reports and may veto a proposal for the nomination of corporate 

audit committee, nominating committee and compensation com-

auditors, accounting auditors and the determination of the amount 

mittee, each composed entirely of independent directors, the 

of compensation for the accounting auditors put forward by the 

Corporation Law does not require companies to have specifi ed 

board of directors. 

committees, including those that are responsible for director nomi-

Under the Corporation Law, the half or more of a company’s 

nation, corporate governance and executive compensation.

corporate auditors must be “outside” corporate auditors. These 

The Company’s board of directors nominates candidates for 

are individuals who are prohibited to have ever been a director, 

directorships and submits a proposal at the general meeting of 

executive offi cer, manager, or employee of the Company or its 

shareholders for shareholder approval. Pursuant to the Corpora-

subsidiaries. The Company’s current corporate auditor system 

tion Law, the shareholders then vote to elect directors at the 

meets these requirements. Among the fi ve members on the 

meeting. The Corporation Law requires that the total amount or 

Company’s board of auditors, three are outside corporate auditors. 

calculation method of compensation for directors and corporate 

The qualifi cations for an “outside” corporate auditor under the 

auditors be determined by a resolution of the general meeting of 

Corporation Law are different from the audit committee indepen-

shareholders respectively, unless the amount or calculation 

dence requirement under the NYSE Corporate Governance Rules.

method is provided under the Articles of Incorporation. As the 

Articles of Incorporation of the Company do not provide an 

amount or calculation method, the amount of compensation 

4. Shareholder Approval of Equity Compensation Plans 
The NYSE Corporate Governance Rules require that shareholders 

for the directors and corporate auditors of the Company is 

be given the opportunity to vote on all equity compensation plans 

determined by a resolution of the general meeting of share-

and any material revisions of such plans, with certain limited 

holders. The allotment of compensation for each director from 

exceptions. Under the Corporation Law, a Company is required to 

the total amount of compensation is determined by the Com-

obtain shareholder approval regarding the stock options to be 

pany’s board of directors, and the allotment of compensation to 

issued to directors and corporate auditors as part of remuneration 

each  corporate auditor is determined by consultation among 

of directors and corporate auditors.

the Company’s corporate auditors.

3. Audit Committee
The Company avails itself of paragraph (c)(3) of Rule 10A-3 of the 

Security Exchange Act, which provides that a foreign private issuer 

which has established a board of corporate auditors shall be 

exempt from the audit committee requirements, subject to certain 

requirements which continue to be applicable under Rule 10A-3. 

Pursuant to the requirements of the Corporation Law, the 

shareholders elect the corporate auditors by resolution of a general 

meeting of shareholders. The Company currently has fi ve corporate 

auditors, although the minimum number of corporate auditors 

required pursuant to the Corporation Law is three. 

Unlike the NYSE Corporate Governance Rules, Japanese laws 

and regulations, including the Corporation Law, do not require 

corporate auditors to be experts in accounting or to have any other 

area of expertise. Under the Corporation Law, a board of corporate 

auditors may determine the auditing policies and methods for 

investigating the business and assets of a Company, and may 

resolve other matters concerning the execution of the corporate 

auditor’s duties. The board of corporate auditors prepares auditors’ 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:18)(cid:27)(cid:22)(cid:22)(cid:1)(cid:49)(cid:46)

 
 
 
 
12        CANON ANNUAL REPORT 2009 
12        CANON ANNUAL REPORT 2009 

STRATEGIES AND ACTIVITIES

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:19)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:18)(cid:27)(cid:22)(cid:22)(cid:1)(cid:49)(cid:46)

 13 13

EXCELLENT GLOBAL CORPORATION PLAN ....... 14

IMPROVING THE QUALITY OF 
MANAGEMENT ....................................................... 16

RESEARCH & DEVELOPMENT ............................... 20

PRODUCTION........................................................... 22

SALES & MARKETING ............................................ 24

CORPORATE SOCIAL RESPONSIBILITY ............... 26

Photo:
Canon introduced an extensive range of solutions based on the combination 
of various input and output devices at the Pro Photo Solutions exhibition 
held in the United Kingdom. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:20)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:17)(cid:17)(cid:1)(cid:49)(cid:46)

14        CANON ANNUAL REPORT 2009 

>> EXCELLENT GLOBAL CORPORATION PLAN

Canon launched the initial phase of its medium- and long-term Excellent Global 
Corporation Plan in 1996. With this and each subsequent fi ve-year phase of the plan 
incorporating specifi c, distinct strategies and targets, fi scal 2009 marked the penulti-
mate year of Phase III. 

The Excellent Global Corporation Plan is founded upon a single 

100 companies in terms of key performance indicators. To that 

overarching goal: “In accordance with the philosophy of kyosei, 

end, under Phase I of the Excellent Global Corporation Plan, the 

Canon will continue contributing to society through technological 

Company placed an emphasis on strengthening its fi nancial 

innovation, aiming to be a corporation worthy of admiration and 

health with a raft of wide-ranging business reforms. Specifi cally, 

respect worldwide.” Instrumental in keeping this goal fi rmly in 

all-out efforts were made to entrench such policies as “total 

the Company’s sights are the fi ve key strategies for Phase III set 

optimization” and “focus on profi t” in conjunction with a busi-

out below.

Having concentrated on keeping the goal in constant focus in 

ness selection and concentration process. 

In Phase II, Canon used the robust fi nancial health secured 

(cid:1)
through the initiatives adopted in Phase I to act as a springboard 

its corporate viewfi nder while promoting the key strategies, 

en route to becoming No.1 in all its major areas of business. 

Canon has tirelessly striven to enter the ranks of world’s top 

Refl ecting these efforts, sales and profi t grew steadily each year. 

5 Key Strategies

>>

>>

>>

>>

>>

1.   Achieving the overwhelming No.1 position worldwide in all current core businesses

2.   Expanding business operations through diversifi cation

3.   Identifying new business domains and accumulating required technologies

4.   Establishing new production systems to sustain international competitiveness

5.   Nurturing truly autonomous individuals and promoting effective corporate reforms 

Digital SLR camera 

Laser printer

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:21)

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 15

External Rankings

• Financial Times Global 500

(May 30/31, 2009 issue)

  Market value ranking: 104

(9th in the Technology Hardware & Equipment sector)

• FORTUNE Global 500

(July 20, 2009 issue)

  Revenues ranking: 190
  (5th in the Computers, Offi ce Equipment category) 
  Profi ts ranking: 131
  (3rd in the Computers, Offi ce Equipment category)

• BusinessWeek
   “Best Global Brands” of 2009

(September 28, 2009 issue)

  Ranking: 33

(4th among all Japanese companies) 

Océ’s headquarters in Venlo, the Netherlands 

Under Phase III Canon embarked on a course intended to 

FORTUNE Global 500 is a registered trademark of FORTUNE Magazine, a 

bring about sound growth by reinforcing established businesses 

division of Time Inc. in the United States of America.

and championing new ventures. However, changes in worldwide 

fi nancial and economic markets dating back to 2008 caused the 

Company to make a major change in course from the pursuit of 

move expands Canon’s worldwide customer base by giving it 

sound growth to the securing of improved management quality. 

access to the large number of outstanding global companies that 

Canon is continuing to make steady progress in improving its 

(cid:1)
management quality. In March 2010, Canon made Netherlands-

based Océ N.V. a consolidated subsidiary, aiming to garner the 

are Océ clients. 

In 2010, the fi nal year of Phase III and one we have defi ned as 

(cid:1)
the “fi rst year in a new era of growth,” we will continue to 

overall No.1 presence in the printing industry. The respective 

improve the quality of our management while promoting growth 

businesses of Canon and Océ effectively complement each other’s 

strategies aimed at overcoming the diffi culties of the current 

product portfolio, and this combination will enable both to 

recession. 

capitalize on an excellent fi t with regard to product range, chan-

nel mix and R&D projects not to mention a superior lineup of 

solutions spanning the entire printing industry. In addition, this 

Excellent Global Corporation Plan—Phase(cid:1)III (2006-2010)

Sound
Growth

Improvement of
the Quality of
Management

Reinventing Ourselves
for Sound Growth

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:20)(cid:27)(cid:21)(cid:21)(cid:27)(cid:20)(cid:23)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
16        CANON ANNUAL REPORT 2009 

>> IMPROVING THE QUALITY OF MANAGEMENT

Canon gained a foothold in 2009 in improving its management quality and will con-
tinue to improve it, aiming to achieve renewed sound growth. 

Having experienced periods of extremely diffi cult market conditions 

intermediate ineffi ciencies throughout the process, from develop-

in the past, Canon has come to fully understand the necessity of 

ment to sales and marketing. In other words, if Canon utilizes 

becoming a corporation with a fi rm structure capable of responding 

effi cient SCM, it will be able to minimize lead times, prevent stagna-

rapidly and fl exibly to any changes in external conditions. This 

tion in parts and product distribution and directly connect production 

understanding acted as a catalyst for our success to date in improv-

and sales activities. The realization of such sophisticated SCM will 

ing the quality of management. 

come through the reinforcement of Canon’s purchase order-oriented 

Improving management quality is synonymous with developing 

(cid:1)
the capability to realize real-time management, that is, reinforcing 

production system, cell production and logistics capabilities. 

the Company’s comprehensive capabilities to make decisions accu-

rately and agilely and translating those decisions into swift action 

Realizing IT Reforms 
Canon is very much aware that IT reforms hold the key to improve-

even amid dynamic fl uctuations in market conditions. Through the 

ments in SCM and, ultimately, management quality. Such IT reforms 

achievement of sophisticated SCM, IT reforms and an optimal global 

will enable Canon to centralize the information management of all 

production structure, Canon aims to realize real-time management. 

its business processes, which will, in turn, empower it in the achieve-

Establishing Sophisticated SCM
Canon aims to realize sophisticated SCM that considers not only 

ment of sophisticated SCM. By effectively using information through 

IT, the Company aims to integrate the outcomes of the management 

reforms that it has undertaken to date, thereby enhancing the 

procurement and production processes but also the design process. 

effi ciency of its management and operations. Consequently, SCM 

To remain successful amid major market changes, Canon must 

will allow us to meet changes in market conditions more effi ciently 

continue to expeditiously launch competitive new products in an 

and effectively as well as to strategize our production and marketing 

effi cient manner. This cannot be achieved through product planning 

activities more fl exibly. 

and development capabilities alone. We will realize more sophisti-

cated SCM in order to facilitate the timely and effi cient launch and 

supply of our products. 

From Development to Production 
In Canon’s upstream IT reforms, the utmost priority has been given to 

(cid:1)

Sophisticated SCM will be based on the concept of eliminating 

the standardization and integration of the 3D-CAD systems used for 

IT Reform

Quality Information

Product Planning

Development/

Mass-Production

Design

Trial

Procurement

Production

Sales &

Marketing

Service

3D Information

Purchase Order Information

Prompt Optimization of Inventories,
 Capital Expenditures and SG&A

Value Chain
In connection with Group-wide 3D-CAD system standardization 
and integration, the introduction of a PDM system will enable 
centralized technical information management throughout the 
design, procurement, prototyping and production processes, 
thereby shortening development times.

Supply Chain
With procurement and production operations sharing the 
purchase-order information managed by sales and marketing, 
Canon will be able to optimize its control of inventories, facility 
utilization and costs in sync with market fluctuations. This 
approach will allow the Company to establish sophisticated SCM. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:17)(cid:22)(cid:1)(cid:49)(cid:46)

 17

Through IT reforms, including the Group-wide standardization of 3D-CAD systems, Canon is working to realize sophisticated SCM, thereby bolstering its corporate 
structure to agilely respond to changes in management conditions. 

product development. And, fi nally, in 2010 Canon expects to com-

Inc., at 25 production facilities. This system will not only standardize 

plete and launch a Group-wide system based on 3D-CAD systems for 

our production management systems, it will allow us to link produc-

centralizing design information management and supporting the 

tion management with the information gathered by our design 

entire process from development to procurement and production. 

divisions as well as the sales information collected by our marketing 

In conjunction with 3D-CAD system standardization and integra-

(cid:1)
tion, Canon plans to introduce an integrated product data manage-

ment (PDM) system in 2010. This will enable the centralized manage-

front lines. 
(cid:1) More recently, Oita Canon introduced a purchase order-oriented 
production system. This lean system involves production based on 

ment of technical information accumulated throughout the entire 

the information provided by sales companies and confi rmed by 

process, from design to procurement, prototyping and production. 

Canon’s production divisions. To enable the optimized management 

After the unifi cation of 3D-CAD systems and the PDM system 

of inventories, the Company has to develop a supply chain system 

introduction, the Company will possess a platform for “prototype-

that makes full use of information provided by sales companies and 

less” product development, which will consequently enable the 

implement this system on a Group-wide scale. If these sales compa-

Company to make development times shorter.

nies place purchase orders closely linked with real demand in the 

The main advantage offered by IT reforms lies in the resulting 

(cid:1)
ability to make simultaneous progress across all business processes. 

market and we manufacture our products strictly based on those 

purchase orders, our production and sales will be completely syn-

Fully implemented, this unrivalled system may, for example, enable 

chronized, which will, in turn, eliminate excessive inventories. Canon 

the scheduled completion of product design to coincide with that of 

plans to introduce this system at all its plants within the Group. 

mold and production equipment design. 

Also, Canon is accelerating the establishment of a next-generation 

(cid:1)
logistics system. This logistics system will synchronize production and 

From Production to Sales and Marketing 
By February 2010, Canon completed the introduction of a new 

shipments based on the Company’s marketing strategies. More 

specifi cally, Canon will be able to ship out its products directly from its 

production system, which initially had been launched by Oita Canon 

plants to sales companies based on their purchase orders and, as a 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:24)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:17)(cid:23)(cid:1)(cid:49)(cid:46)

18        CANON ANNUAL REPORT 2009 

Cell production at Oita 
Canon 

result, shorten its shipping lead times. This means that we will be able 

to maintain our inventories at a minimum level. Bringing innovation to 

Benefi ts of IT Reforms 
What these IT reforms will do is synchronize the operations of multiple 

global logistics supports reviews of transportation modes and distribu-

divisions and departments. When successfully synchronized, divisions 

tion routes. Canon will reduce both its logistics costs and the environ-

and departments involved in a business or product will collectively 

mental burden of its logistics operations. 

produce signifi cant outcomes, including reduced costs, shortened lead 

times and improved product quality. As these expectations show, we 

Product Quality 
In 2010, Canon plans to begin the practical application of a propri-

are working diligently to realize ideal operational conditions through IT 

reforms and thereby eliminate ineffi ciencies while putting a great deal 

etary product quality management system. This system will allow for 

of effort into improving the quality of our management. 

the centralized management of Group-wide product quality informa-

tion. In addition to swift and appropriate responses in matters 

concerning product quality, the system will enable the Company to 

Optimal Global Production Structure 
Based on the aforementioned strategies, Canon is promoting the 

preemptively identify the possibility of quality issues and estimate 

establishment of an optimal global production structure. Canon’s 

these issues’ impact on its production activities in each of the design, 

optimal global production structure will take into consideration such 

prototyping and mass-production stages. Also incorporating servicing 

factors as the environment, product quality, costs, logistics, consumer 

information, this system will doubtlessly facilitate total optimization. 

markets, human resources and parts procurement. One way the 

Inventories and Turnover Measured in Days

(Billions of yen)

Inventories

Turnover Measured
in Days

(Days)
60

Increase in(cid:1)Property, Plant and Equipment
and Depreciation

(Billions of yen)

Increase in Property, 
Plant and Equipment

Depreciation

600

500

400

300

200

0

47

2
.
0
1
5

45

44

47

1
.

9
3
5

5
.

3
6
5

9
.
6
0
5

39

2

.

3
7
3

05

06

07

08

09

50

40

30

20

0

500

400

300

200

100

0

8
.
3
8
3

7
.
9
7
3

8

.

5
3
2

7

.

5
0
2

5
.
8
2
4

8

.

9
0
3

0
.

2
6
3

6

.

4
0
3

4

.

7
7
1 2

.

6
1
2

05

06

07

08

09

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:17)(cid:25)(cid:1)(cid:49)(cid:46)

 19

never-ending challenge of maximizing investment effi ciency, we will 

work to reserve suffi cient free cash fl ows and limit our depreciation 

expense burden, thereby constructing a profi t-focused, resilient 

corporate structure. 

As part of these ongoing efforts, Canon thoroughly examined 

(cid:1)
each expense item to optimize SG&A expenses in 2009. As a result, 

we were able to decrease SG&A expenses 15.2% year on year to 

¥905.7 billion. We aim to establish a structure under which we can 

lower our cost to sales ratio, even after we have once more returned 

to a growth path. 

Canon similarly reduced its R&D expenses 18.6% year on year to 

(cid:1)
¥304.6 billion. The ratio of R&D expenses to net sales, however, rose 

to 9.5% from 9.1% in 2008. The increase in the ratio represents our 

determination to maintain our technological competitiveness even 

Warehouse Management System (WMS) for optimal inventory control 

Company is building such a structure is through localized production. 

amid diffi cult operating conditions. 

For instance, in 2010, our new plant at Canon Virginia, Inc. in the 

United States will start automated production and establish a supply 

As explained above, Canon has advanced real-time management 

(cid:1)
and steadily improved management quality. The Company will 

chain that handles the entirety of toner cartridge processing—from 

accelerate management quality-focused initiatives in 2010, which it 

production to recycling—locally within the U.S. market, the very 

recognizes as the “fi rst year in a new era of growth.” At the same 

point of consumption for the company’s products. 

time, by implementing growth strategies for 2010 onward aimed at 

fending off the current recession, Canon aims to return to and 

remain on the path to sound growth.

Achievements in Management Quality Improvements 
In addition to efforts to establish sophisticated SCM, realize IT 

reforms and build an optimal global production structure, the entire 

Canon Group has endeavored to improve its management quality. In 

2009, Canon worked to optimize inventory management, the 

increase in property, plant and equipment and depreciation while 

reducing such costs as SG&A expenses and R&D expenses. Having 

already made progress in inventory optimization, Canon was able to 

reduce its inventories 26.4% compared with December 31, 2008 to 

¥373.2 billion. 

In 2009, Canon lowered its increase in property, plant and 

(cid:1)
equipment 40.3% year on year to ¥216.1 billion while also lower-

ing its depreciation expenses 8.9% to ¥277.4 billion. Through a 

selection-and-concentration approach, the Company continued to 

minimize capital investment while maximizing results. Facing the 

New plant at Canon Virginia

Selling, General and Administrative Expenses

R&D Expenses and Sales Ratio

(Billions of yen)

(Billions of yen)

1,500

1,200

900

600

300

0

1
.
5
4
0

,

1

5

.

9
4
9

0
.
2
2
1

,

1

9
.

7
6
0

,

1

7

.

5
0
9

05

06

07

08

09

400

300

200

100

0

R&D Expenses

Sales Ratio

8.2

3
.
8
6
3

9.1

0
.
4
7
3

9.5

6
.
4
0
3

7.6

7.4

5
.

6
8
2

3
.
8
0
3

05

06

07

08

09

(%)
10.0

7.5

5.0

2.5

0

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:26)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:17)(cid:26)(cid:1)(cid:49)(cid:46)

20        CANON ANNUAL REPORT 2009 

>> RESEARCH & DEVELOPMENT

By prioritizing R&D even in times of extreme economic adversity, Canon is 
strategically laying out stepping-stones toward renewed, sound growth.

creating differentiated technologies to be applied in existing and 

next-generation businesses. The Corporate R&D Headquarters is 

tasked with vertically integrating Canon’s R&D activities to encom-

pass the entire range of fi elds—from materials to systems and 

software—and to develop cross-divisional functions. Underpinned 

by stringent adherence to PDCA cycles in each R&D process, such a 

structure will empower Canon to facilitate selection and concentra-

tion for greater R&D effi ciency, reinforce its upstream technological 

research and, ultimately, nurture new businesses.

The Frontier Research Center, under the Corporate R&D Head-

(cid:1)
quarters, is strengthening upstream technological research. The center 

focuses on research into optical, precision and other existing core 

technologies. The Frontier Research Center is committed to contribut-

Canon-Kyoto University Joint Research Project (CK Project) in the medical imaging fi eld 

ing to Canon’s renewed, sound growth from a long-term perspective.

R&D Expenses and Patents
Despite harsh market conditions in 2009, Canon continued to 

make aggressive investments in R&D to better prepare itself for 

Canon has adhered to an approach whereby all development is 

(cid:1)
carried out in-house. However, with due consideration given to 

technological maturity today (a macro-level factor) as well as to a 

future growth. R&D expenses amounted to ¥304.6 billion, and the 

micro-level factor which dictates that it must create breakthrough 

ratio to net sales increased from 9.1% in fi scal 2008 to 9.5% in 

technologies, Canon has recognized the increasing importance of 

fi scal 2009. By segment, ¥78.9 billion, or 25.9% of the total 

expenses, was allocated to the Offi ce Business Unit; ¥74.1 billion, 

an open innovation approach—in other words, creating new 

technologies and products by combining its technologies with 

or 24.3%, to the Consumer Business Unit; ¥23.3 billion, or 7.7%, 

those of other companies and research institutions. This approach 

to the Industry and Others Business Unit; and ¥128.3 billion, or 

42.1%, to Corporate R&D.

Canon’s commitment to R&D has also contributed to its leading 

(cid:1)
position in terms of intellectual property rights. In 2009, Canon 

was granted 2,204* patents in the United States. 

Cognizant that R&D is crucial to its renewed, sound growth, 

(cid:1)
Canon will continue to place high priority on R&D expenses.

*  Source: U.S. Patent and Trademark Offi ce. Calculated based upon publicly 

disclosed weekly totals.

Enhancing Our R&D Structure 
Canon is working to bolster its R&D capabilities as part of efforts 

to improve its management quality. With an eye to achieving 

renewed, sound growth, the Company has adopted a multifold 

approach, including the establishment of a new Corporate R&D 

Headquarters and the strengthening of frontier research through 

the adoption and encouragement of open innovation.

Canon has established the Corporate R&D Headquarters with 

(cid:1)
the aim of bolstering its future-oriented upstream technologies and 

will enable the Company to keep sharpening its competitiveness 

even in today’s extremely adverse conditions. One example of our 

open approach is the Canon-Kyoto University Joint Research Project 

(CK Project), through which Canon is studying medical imaging. 

More specifi cally, we are advancing research into optical ultrasound 

mammography, a safer alternative to conventional X-ray mammog-

raphy, and optical coherence tomography (OCT) systems.

DIGIC 4 imaging processor, a key component of Canon digital cameras 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:18)(cid:17)(cid:1)(cid:49)(cid:46)

 21

Canon is advancing the development of Super Machine Vision—an imaging technology that goes beyond the capabilities of human vision. 

Bolstering Product Competitiveness 
To make its products stand out from those of its competitors, 

sion technologies—both of which are Canon core technologies—

are applied in R&D in these fi elds.

Canon continuously strengthens the development of key compo-

nents and devices. Underpinning these efforts are the Company’s 

Specifi cally, in the medical imaging fi eld, the Company is 

(cid:1)
advancing part of the CK Project to realize the practical applications 

leading-edge technological offerings, including DigitalImagingIC 

of imaging technology in the ultra-early detection of diseases.

(DIGIC) image processors and Complementary Metal Oxide Semi-

conductor (CMOS) sensors, both of which are key components of 

In the robotics fi eld, Canon is currently accumulating tangible 

(cid:1)
results in the development of intelligent robots. Aiming to make a 

digital cameras, as well as Diffractive Optics (DO) lenses, which help 

productivity breakthrough that will cross industry boundaries in the 

realize smaller and lighter telephoto lenses, and organic photo 

future, we will continue to conduct extensive research and testing.

conductor (OPC) drums employed in electrophotographic processes.

Now, Canon is promoting cross-media imaging, which it 

(cid:1)
defi nes as achieving advanced synergies between imaging devices. 

In the displays fi eld, Canon is steadily accumulating technologi-

(cid:1)
cal assets through the development of surface-conduction electron-

emitter displays (SEDs). At the same time, it is promoting the 

Leveraging the imaging technologies developed from its core 

development of organic light-emitting diode (OLED) displays and 

technologies, which support various types of “creation,” “expres-

small- and medium-sized liquid crystal displays (LCDs) to improve 

sion” and “presentation,” Canon is working to provide users with 

business profi tability and product competitiveness. 

an all-new, rewarding and unique communication experience.

Fostering New Core Businesses 
Canon is advancing the development of new core businesses. 

Specifi c examples include the Company’s efforts in the fi elds of 

medical imaging and robotics. Long-nurtured imaging and preci-

These technological stepping-stones are helping to give Canon 

(cid:1)
added impetus toward establishing new business domains. The 

Company aims to develop its operations in these domains into 

next-generation core businesses.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:18)(cid:18)(cid:1)(cid:49)(cid:46)

22        CANON ANNUAL REPORT 2009 

>> PRODUCTION

Canon is accelerating toward establishing completely lean SCM through the enhance-
ment of production technologies, production structure and human resources. 

Canon has also expanded the scope of in-house production. 

(cid:1)
Specifi cally, Canon further promoted the in-house production of 

rubber functional components, circuit boards and plastic compo-

nents, adding to the in-house production of molds as well as 

electrophotographic and optical key components. Meanwhile, the 

Kawasaki Offi ce began the in-house production of semiconductor 

devices, including image sensors for digital SLR cameras, in 2009. 

Canon is constantly exploring avenues to reinforce in-house pro-

duction as a means of accumulating know-how and reducing costs.

Developing an Optimal Global Production Structure 
Canon is reviewing its global production network to establish an 

optimal global production structure. The anticipated contraction of 

the workforce in Japan necessitates the establishment of a high-

quality, fi nely tuned production structure that facilitates the effective 

Automated production of toner cartridges 

Enhancing Production Technologies 
Canon is bringing its automated production to a new level. Canon 

use of automated production systems to raise productivity. Faced 

with this urgent issue, the Company recognizes as indispensable the 

continues to promote the automated production of certain con-

identifi cation of worldwide locations suitable for manufacturing 

sumables and components, gradually increasing the use of auto-

individual products based on due consideration of all factors, includ-

mated machinery. Also, steady efforts are being made in the 

ing the environment, product quality, costs, logistics, markets, 

development of purpose-built intelligent robots, specifi cally, the 

human resources and materials and parts procurement. 

Company aims to enhance their manual dexterity and ability to 

Canon is accelerating the establishment of a production net-

“see” and differentiate between objects. 

work with built-in fl exibility to permit rapid adjustments to changes 

Image sensor production in 
Kawasaki, Japan

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:19)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:21)(cid:27)(cid:19)(cid:25)(cid:27)(cid:18)(cid:24)(cid:1)(cid:49)(cid:46)

 
 23

In China, Canon (Suzhou) Inc. conducts cell production of imageRUNNER ADVANCE models. 

in production volumes. The new plant constructed at Canon 

Virginia, Inc. in 2009 undertakes the production of toner cartridges 

In Japan, Canon opened its Oita Manufacturing Training Center 

(cid:1)
in 2009. The center employs skilled Canon engineers who pass on 

as well as the recycling of used cartridges, effectively establishing  

the manufacturing expertise that the Company has accumulated 

closed-loop toner cartridge SCM within the United States. 

over its 70-year history to younger engineers. Canon will continue 

to do its part in honing the art of manufacturing and bequeathing 

it to future generations.

Instilling True Craftsmanship, Group–wide
Canon’s success in enhancing production technologies and devel-

oping an optimal global production structure hinges on one key 

factor: the capabilities of its workforce. As a company committed 

to manufacturing, we have long recognized the value of develop-

ing human resources, positioning as a priority management issue 

the nurturing of expert engineers and technicians.

Canon addresses this aspect of its management on a Group-

(cid:1)
wide scale. In the United States, Canon Virginia works with a local 

community college and follows a jointly developed training curricu-

lum to provide new recruits with the education and training need-

ed for high-quality manufacturing. 

Also, by dispatching trainers to its production bases, particularly 

(cid:1)
in Asia, Canon is providing training programs of the same quality 

as those provided by their counterparts in Japan. Furthermore, 

senior management candidates visit training centers in Japan for 

the further refi nement of their managerial skills. 

Production technology training program

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:20)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:18)(cid:22)(cid:1)(cid:49)(cid:46)

24        CANON ANNUAL REPORT 2009 

>> SALES & MARKETING

Canon continues to bolster its sales and marketing operations by accelerating the 
provision of its client needs-oriented solutions.

of confi dential information and enhanced operational productivity. 

The Americas 
In the year under review, Canon’s sales in this region totaled 

¥894.2 billion, which accounted for 27.9% of consolidated net 

sales. Overall results were stagnant due to an economic slowdown 

in the United States, the Company’s core market in the Americas. 

However, Latin American nations continued to maintain their 

growth trends. 

Under such conditions, Canon bolstered its U.S. direct sales and 

(cid:1)
service network to ensure greater customer satisfaction. Specifi cally, 

we continued to expand the business bases of the direct sales and 

marketing company Canon Business Solutions, Inc. Meanwhile, 

Canon U.S.A., Inc. acquired Florida-based Virtual Imaging, Inc. to 

enhance the portfolio of medical imaging solutions and services. In 

Latin America, we are strengthening our business infrastructure 

Canon’s new European headquarters in London 

General Review 
Canon has long delivered to the market an extensive range of 

imaging products. Against the backdrop of rapid IT advances today, 

and providing servicing support, training and call center functions.

machines are becoming increasingly networked. As a result, calls 

are heightening for more sophisticated services and productivity-

enhancing solutions available in every aspect of both private life 

and business. 

In its offi ce equipment business, Canon aims to expand the 

(cid:1)
contribution that solutions business sales make to total sales. 

Accordingly, we must set clear goals for product and business 

development in growth areas. 

In 2009, we launched Canon Managed Document Services 

(cid:1)
(Canon MDS). Based on existing region- and market-specifi c 

Managed Print Services (MPS), Canon MDS is designed to deliver 

high-quality, consistent services worldwide, particularly for enter-

prises with global operations. 

Also in 2009, Canon and HP formed an alliance with a view to 

(cid:1)
providing unmatched offi ce workfl ow solutions. Specifi cally, the 

alliance will position the two companies to offer a new class of 

web-enabled solutions that combine Canon’s MFDs with HP’s 

leading-edge device manageability, IT integration and offi ce work-

fl ow capabilities. The two companies will collaborate closely to 

expand their presence in the offi ce solutions fi eld. 

Furthermore, in the same year we entered into an alliance with 

(cid:1)
Adobe Systems Incorporated. Based on a global agreement, Adobe 

digital security technologies are embedded in Canon’s imageRUNNER 

ADVANCE. The integration of both companies’ technologies offers 

various benefi ts to users, including a reduced risk of unauthorized use 

Europe 
Canon’s sales in Europe amounted to ¥995.2 billion, which was 

approximately 31.0% of consolidated net sales. Market conditions 

varied depending on the country and region. Conditions were 

relatively steady in Germany and France, as well as in Northern 

Europe. Meanwhile, markets in the United Kingdom and Italy were 

weak due to deteriorated economic conditions. Conditions in 

emerging markets, despite stagnation in the fi rst half, showed mild 

recovery in the second half. 

Call center of Canon Information Technology Services, Inc. in the United States 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:21)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:18)(cid:24)(cid:1)(cid:49)(cid:46)

 25

imagePRESS-based medical imaging solutions have been introduced at University MRI & Medical Imaging Centers in Florida, the United States.

In response to these conditions, Canon has consolidated its 

(cid:1)
European headquarters functions into Canon Europe Ltd. in 

other areas in Asia. As a new initiative in China, Canon pioneered 

new sales channels, including Internet marketing and local distribu-

London, aiming to facilitate more effi cient decision making and 

tors for certain products. We plan to expand our sales and servicing 

improve the quality of its regional sales and marketing activities. 

bases in China and other Asian markets. 

In line with ongoing efforts to enhance its solutions business, 

(cid:1)
Canon Europa N.V. acquired a 17% stake in I.R.I.S. Group—a Belgian 

Canon Australia Pty. Ltd. is striving to expand its channel 

(cid:1)
coverage, develop business in uncultivated markets and improve 

company boasting an extensive portfolio of scanning technologies. 

the effi ciency of business processes.

Asia and Oceania 
Remaining relatively stable, the Asian economy is showing potential 

for further growth. In Japan, sales totaled ¥702.3 billion, which 

accounted for 21.9% of consolidated net sales. In Asia and Ocea-

nia excluding Japan, sales totaled ¥617.6 billion, 19.2% of consoli-

dated net sales. 
(cid:1) Market conditions were extremely severe in Japan, particularly 
for B to B businesses. However, aiming to bolster its solutions 

business, Canon Marketing Japan Inc. continued to reorganize and 

reinforce Group operations in 2009. 

In such areas as China and India, sales soared despite the global 

(cid:1)
recession. Canon secured profi t and achieved growth in these 

countries by strengthening its brand power through enhanced 

communication. Canon’s business also grew steadily in various 

Quick Response and Repair Center (QRC) in Shanghai 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:20)(cid:27)(cid:20)(cid:19)(cid:27)(cid:22)(cid:18)(cid:1)(cid:49)(cid:46)

26        CANON ANNUAL REPORT 2009 

>> CORPORATE SOCIAL RESPONSIBILITY

On its way toward becoming an excellent global corporation, Canon continues to 
contribute to the world’s sustainability.

Canon’s Basic Approach to CSR 
Working to grow into a truly excellent global corporation under its 

corporate philosophy, kyosei, Canon aspires to a society in which all 

people—regardless of race, religion or culture—live and work 

together for the common good into the future. 

Environmental Activities 
Pursuant to “Action for Green,” the Canon Environmental Vision 

announced in 2009, we aim to balance corporate growth with 

environmental activities. Canon is working to realize technological 

innovation and, at the same time, improve its management quality, 

thereby enhancing product performance and functions and minimiz-

ing the environmental burden of its products throughout their life 

cycles. In this way, the Company is contributing to the establishment 

CO2 emissions management at the imageRUNNER ADVANCE design stage 

of a society in which people enjoy affl uent lifestyles in a sound global 

tion in toner fi xing processes. 

environment. 

Environmental “Top Runner” imageRUNNER ADVANCE 
Canon considers environmental aspects throughout the entire life 

In addition to these environmental features, the series is the fi rst 

(cid:1)
family of Canon products for which CO2 management has been 

conducted from the product planning stage. Based on assessments 

made at the development stage, imageRUNNER ADVANCE’s life-

cycle of individual products. The imageRUNNER ADVANCE series of 

cycle CO2 emissions have been reduced signifi cantly. Meanwhile, 

color digital multifunction devices (MFDs) is packed with wide-

Canon pioneered the commercial use of a bio-based plastic, co-

ranging environmental technologies, including Canon’s proprietary 

developed with Toray Industries, Inc., featuring the highest-grade 

on-demand fi xing technology, which helps reduce power consump-

fl ame retardance. The use of this plastic helps reduce CO2 emissions. 

CANON ENVIRONMENTAL VISION

Also, standards in accordance with the RoHS Directive* have 

(cid:1)
been applied to the imageRUNNER ADVANCE series. In fact, in line 

with its stricter in-house standards, Canon has refrained from using 

lead- and cadmium-containing materials that are allowed under 

Through technological innovation and improved management 

effi ciency throughout all of its corporate activities, Canon aims to 

achieve sustainable corporate growth while also realizing a society 

that promotes both enriched lifestyles and the global environment.

To this end, Canon offers greater value using fewer resources 

throughout the entire product lifecycle—Produce, Use, Recycle—to 

achieve highly functional products 

with minimal environmental burden.

Canon continues to expand these activities 

with its customers and business partners.

Canon will contribute to a future that promotes both enrichment 

and the environment through technological innovation.

Returnable containers for imageRUNNER ADVANCE models 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:19)(cid:17)(cid:1)(cid:49)(cid:46)

 27

A reduced maintenance burden was a factor behind the explosive popularity of toner cartridges. Canon fully recycles the used toner cartridges it collects.

RoHS exemption clauses. 

In addition, the series uses plastic components created through 

(cid:1)
closed-loop recycling, where plastic materials are semi-permanently 

Environmental Activities at Operational Sites 
Canon practices thorough energy management at its operational 

sites, where it has introduced advanced energy-effi cient equipment 

recycled and reused. Due to additives used in the melting process, 

and devices and makes every effort to cut greenhouse gas emis-

these recycled components boast strength, durability and fl ame 

sions. Specifi c activities during 2009 included the close monitoring 

retardance on par with those of brand-new plastic components. 

of energy-consuming facilities, the optimization of facility utiliza-

This innovative plastic recycling technology enables Canon to 

tion and the renewal and upgrading of energy-intensive facilities to 

improve its MFD’s eco-friendliness. 

facilities with improved energy-saving performance. 

*  EU Directive on the restriction of the use of certain hazardous substances in 

electrical and electronic equipment (2002/95/EC)

Toner Cartridges Recycling Program 
2010 marks the 20th anniversary of the Canon Toner Cartridge 

Canon continued to reduce or eliminate hazardous chemical 

(cid:1)
substances used in its production processes. For example, the 

Company promoted the use of advanced technologies for the in-

house recycling of waste alcohol solvents.

Recycling Program, a zero-landfi ll program in which every compo-

nent of the used cartridges that the Company collects is reused, 

Contributing to Society 
Canon conducts social contribution activities in wide-ranging fi elds. 

recycled or recovered. Taking advantage of our toner cartridges’ 

The following are examples of these activities. 

recycling-oriented designs, we have promoted closed-loop recycling, 

which facilitates the reuse of components and the recycling of 

plastic without compromising the quality of new cartridges made 

The WWF-Canon Polar Bear Tracker Project 
Canon Europe has been a Conservation Partner of the World Wide 

from used plastic. Today, Canon runs toner cartridge collection 

Fund for Nature (WWF) since 1998 in Europe, the Middle East and 

operations in 23 countries worldwide and to date has collected 

Africa by providing the organization with equipment and supplies 

approximately 250,000 metric tons of used cartridges. 

as well as technical assistance. A relatively recent initiative, the 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:24)

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28        CANON ANNUAL REPORT 2009 

Through the WWF-Canon Polar 
Bear Tracker Project and in 
cooperation with the WWF, 
Canon has developed educa-
tional materials. These 
materials have been adopted 
by elementary schools in 
Vienna, Austria. 

WWF-Canon Polar Bear Tracker Project features an environmental 

works almost indistinguishable from the originals. Reproduced works 

education section through which Canon Europe and WWF offer 

are donated to the museums, shrines and temples that own the 

an interesting package of teaching materials on environmental 

originals, while the owners use the reproduced works for public and 

subjects to schools free of charge. 

educational events, thus ensuring better storage conditions for the 

Also, through Canon Austria GmbH’s efforts, many Austrian 

originals. During the three-year period from 2007 to 2010, a total of 

elementary schools offered classes on various project topics during 

15 historic items were reproduced and donated. 

2009. Students at these schools enjoyed the opportunity to learn 

about the impact of climate change on polar bears while studying 

ways of reducing their own impact on the environment. 

The Canon Institute for Global Studies and the Canon 
Foundation 
In areas as diverse as macroeconomics, natural resources and 

Making Strides against Breast Cancer—The WALK 
For over a decade, Canon U.S.A. has supported the American 

energy, the environment, foreign affairs and national security, the 

Canon Institute for Global Studies investigates, analyzes and 

Cancer Society (ACS), which conducts extensive research, educa-

studies political, economic and social issues from a global perspec-

tion, advocacy and services for patients and their families aimed at 

tive and disseminates fi ndings, information and policy proposals 

eliminating cancer as a major health concern. The company’s 

support has taken the form of fund and product donations to help 

the organization continue its research and services. 

The ACS organizes an annual “Making Strides against Breast 

Cancer” fund-raising campaign every October throughout the 

United States. Canon U.S.A. employees and their families and 

friends volunteer to participate in a walk that takes place in Jones 

Beach State Park, Long Island, New York. Canon is a fl agship 

sponsor of this event. 

The Tsuzuri Project 
Canon and the Kyoto Culture Association (NPO) jointly promote the 

Tsuzuri Project aimed at preserving important Japanese cultural 

properties. Using Canon’s digital SLR cameras, large-format inkjet 

printers and color management technologies, skilled artisans produce 

2009 Canon Green Volunteer Action

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:19)(cid:27)(cid:19)(cid:20)(cid:1)(cid:49)(cid:46)

 
 
 29

The Tsuzuri Project uses Canon technologies to reproduce signifi cant cultural assets. (Above: reproducing Tawaraya Sotatsu’s “Waves at Matsushima”) 

worldwide to further global development. At the same time, to 

promote sustainable prosperity and human happiness, the Canon 

Nurturing Diverse Human Resources 
Aiming to become a truly excellent global corporation, Canon 

Foundation supports researchers, academics, and organizations 

effectively uses communication and education to motivate each 

working in various scientifi c, technical and cultural fi elds. 

employee to continue growing as an “excellent person.” 

In 2009, Canon opened new skill training facilities in the city 

2009 Canon Green Volunteer Action in China
Canon (China) Co., Ltd. undertook an environmental project in 

of Oita. Equipment includes board-mounting devices, lathes, 

milling machines, grinders for lens processing, plastic molding 

China in 2009. Aimed at promoting sustainable bio-diversity in 

machines, automated control devices and other manufacturing 

China, the project involved Chinese students from selected 

equipment. These facilities and other training venues are used to 

universities. At the East Dongting Lake National Nature Reserve in 

raise the baseline production capacity and skill levels of employees. 

Hunan, selected students working under the project conducted 

At such facilities, we provide courses related to production in 

research on current bio-diversity status, photographed animals and 

addition to training programs for board mounting, processing of all 

plants and, based on the fi ndings, made reports and policy proposals 

types of parts and practical training using robots. To enhance the 

regarding the reserve’s future development.

role of these facilities as hubs for regional contributions, we also 

take on trainees from educational institutions and other bodies 

“Canon—For the Next Generation” Program in Vietnam 
Canon is working to contribute to educational development in 

from outside the Group. One example of this initiative is the 

offering of internship opportunities to high school students. 

Vietnam under this charity program, which was announced in 2009. 

In addition, Canon is working to develop the capabilities of 

Specifi c activities include the refurbishment of school buildings and 

executive personnel. Through a dedicated program, executive 

facilities, the improvement of peripheral environments by enhancing 

participants endeavor to strengthen their planning and analytical 

greenery and the donation of school materials. Canon Group employ-

skills, become well-versed in Canon’s management principles and 

ees volunteer to visit applicable schools to conduct these activities. 

strategies and foster mutual understanding. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:2102)(cid:1997)(cid:3821)(cid:864)(cid:64)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:19)(cid:26)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:20)(cid:27)(cid:21)(cid:21)(cid:27)(cid:22)(cid:25)(cid:1)(cid:49)(cid:46)

 
 
30        CANON ANNUAL REPORT 2009 
30        CANON ANNUAL REPORT 2009 

BUSINESS UNITS

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:17)(cid:19)(cid:27)(cid:17)(cid:22)(cid:1)(cid:49)(cid:46)

 31
 31 31

OFFICE BUSINESS UNIT .......................................... 32

•  Offi ce network digital multifunction 

devices (MFDs)

• Color network digital MFDs
• Offi ce copying machines
• Personal-use copying machines
• Full-color copying machines
• Laser printers
• Large format inkjet printers

51.3%

CONSUMER BUSINESS UNIT ...................................36

• Digital SLR cameras
• Compact digital cameras
• Interchangeable lenses
• Digital video camcorders
• Inkjet multifunction peripherals
• Single function inkjet printers
• Image scanners
• Broadcasting equipment

40.5%

INDUSTRY AND OTHERS BUSINESS UNIT  .............40

• Semiconductor production equipment
•  Mirror projection mask aligners 

for LCD panels

• Medical equipment
• Components
• Computer information systems
• Document scanners
• Personal information products

11.2%

Note:
The percentage fi gures for the three business units presented in the pie charts above
do not add up to 100% because “Eliminations,” used in consolidated
accounting, were not included in calculation considerations.

Photo:
All Canon digital cameras use the common component DIGIC, an innovative 
technology. The excellence of our digital cameras, digital SLR cameras in 
particular, has been recognized by camera users worldwide despite the 
stagnation of the global economy. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:18)

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32        CANON ANNUAL REPORT 2009 

BUSINESS UNITS

OFFICE BUSINESS UNIT

Photo:
The imageRUNNER ADVANCE series (above: imageRUNNER ADVANCE C7065) incorporates the 
ideas from feedback accumulated by Canon’s sales network through the provision of solution 
proposals. One imageRUNNER ADVANCE feature based on such feedback is the customizable user 
interface: displays on the control panel can be customized to meet individual user preferences. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:19)

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 33

“ Taking advantage of the imageRUNNER ADVANCE series’ rapid 
rise in popularity since its release, in 2010 Canon will take the 
offensive and expand this competitive lineup based on a new 
platform.”

Masaki Nakaoka

Chief Executive, Offi ce Imaging Products Operations 

Canon’s Offi ce Business Unit, like all B to B businesses, faced ex-
tremely severe operating conditions in 2009. With yen appreciation 
exacerbating the conditions, Canon’s sales and profi ts both declined 
year on year. However, market conditions did show some recovery in 
the second half. In December, the European market even showed 
record unit sales for offi ce equipment with color capabilities. In such 
an environment, Canon released the new imageRUNNER ADVANCE 
series of offi ce network MFDs, a family of products that have been 
well-received by the market. 

The series boasts powerful IT system networkability, helps 
(cid:1)
strengthen administrative processes and reduce the Total Cost of 
Ownership (TCO) while supporting the realization of an operational 
environment optimal for each user. In the lead-up to the development 
of the imageRUNNER ADVANCE platform, we listened closely to the 
feedback offered by Canon’s sales network. One of the features 
based on such feedback is the series’ server function: models 
equipped with large hard disk capacity can function as both servers 
and data storage units—a convenient feature for any type of 
corporation. 

From this point forward, Canon will accelerate the implementa-
(cid:1)
tion of two-pronged strategies underpinned by devices and solutions. 

imageRUNNER ADVANCE devices will be roughly divided into two 
lineup categories: high-value-added and compact. In 2010, Canon 
plans to expand the imageRUNNER ADVANCE lineup. It is not too 
much to say that Canon’s Offi ce Business Unit will be driven by the 
imageRUNNER ADVANCE series into the near future. 

B to B businesses are increasingly shifting away from hardware-

oriented models, and companies are required more than ever 
before to pursue solutions-oriented business models. With the 
imageRUNNER ADVANCE series as a core driver, Canon will work to 
provide printing-related solutions tailored to industry-specifi c needs, 
thereby contributing to the evolution of the solutions business 
sector. Our alliances with HP and Adobe will also play an important 
role in this regard. From a long-term perspective, we will accelerate 
preparations for the era of cloud computing, which is expected to 
arrive shortly. 
(cid:1) Meanwhile, the commercial digital printing market is undergoing 
a transition. Specifi cally, printing capacity, which formerly had been 
concentrated among major printers, is being distributed throughout 
the industry. This shift will bring the expansion of the light/medium 
production market. Canon will target this promising market with 
competitive products and services. 

Digital production systems

Laser printer

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:20)

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34        CANON ANNUAL REPORT 2009 

Fiscal 2009 Review—OFFICE BUSINESS UNIT 

In 2009, net sales in the Offi ce Business Unit totaled ¥1,645.1 

2009. In the color product 

billion, a decrease of 26.8% year on year. Global demand for 

category, which includes 

offi ce network MFDs—both color and monochrome prod-

the imageRUNNER AD-

ucts—decreased, even in Asia, where previously growth had 

VANCE series, the Color 

been rapid. Under such unfavorable conditions, Canon released 

imageRUNNER C2550 (iR 

the imageRUNNER ADVANCE series, which showed strong 

C2380i in some areas) saw 

sales in the fourth quarter. In addition to its environmental 

sales and market share 

features, the series seamlessly accommodates clients’ existing IT 

grow. In the A4-size color 

Color imageCLASS MF8050Cn
(i-SENSYS MF8050Cn in some areas)

environments while boasting improved performance and 

multifunction printer (MFP) category, the Color imageRUNNER 

operability. 

1022/1022i (iR C1021i in some areas) performed robustly. 

In line with such new product launches, Canon continued 

Through an alliance with HP announced in 2009, Canon has 

to enhance its business structure in this segment. Moreover, the 

reinforced proposals for client-specifi c, optimal offi ce systems 

Company worked to bolster and expand its offi ce solutions 

that improve productivity and cost effi ciency. In addition, 

business. 

Canon initiated Canon MDS, a common global service for 

By product category, although sales of offi ce network 

effectively managing customers’ document input-output 

digital MFDs remained low in all regions, A4-models continued 

environments and processes. 

to gain popularity and the 

number of users switching 

to color models increased. 

Refl ecting the growing need 

for the optimal manage-

ment and administration of 

document input and output, 

Canon released a range of 

new, competitive MFDs in 

Sales of laser printers declined year on year. As a means to 

improve its management quality, Canon strove to minimize its 

laser printer inventories. Furthermore, the Company launched 

new monochrome laser printers in the low-end range for use 

by individuals and SOHOs as well as new color laser printers, 

including the Color imageCLASS MF8050Cn/MF8350Cdn (i-

SENSYS MF8050Cn/MF8350Cdn in some areas).  

Color imageRUNNER C2550 
(iR C2380i in some areas)

The light production market for commercial printers is 

expanding, particularly in the United States and Europe. 

In Focus—Environmentally Conscious imageRUNNER ADVANCE

In addition to its superior functions and performance, the imageRUNNER ADVANCE 
series boasts eco-friendly features. The application of on-demand fi xing technology 
has realized zero power consumption by the fi xing unit when in standby mode. The 
use of fl ame-retardant biomass plastics in exterior body parts not only reduces CO2 
emissions over the series’ product lifecycles but also promotes environmental 
awareness among users. Moreover, having adopted the in-house standards stricter 
than the RoHS Directive,* Canon has minimized the use of lead- and cadmium-
containing materials. 

Furthermore, Canon began shipping certain models in reusable boxes. Designed 

in tandem with the series’ units, these durable boxes are shaped to minimize dead 
space in transport containers. The use of the boxes thus helps reduce the environ-
mental burden of shipping. 

* EU Directive on the restriction of the use of certain hazardous substances in electrical and electronic equipment (2002/95/EC)

imageRUNNER ADVANCE C7065

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:21)

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 35

Sales Results 
(Millions of yen)

3,000,000

2,000,000

1,000,000

8
1
5
,
7
7
4
,
2

9
0
6
,
6
4
2
,
2

6
7
0
,
5
4
6
,
1

imageRUNNER ADVANCE C5035

imagePROGRAF iPF755

0

07

08

09

Canon’s full-fl edged entry into this growing market came with 

Canon continued to enhance its business structure and sales 

the release of the imageRUNNER ADVANCE C9075/9065 PRO 

activities. Among Canon large-format inkjet printers, the 

series. Also, the newly launched imagePRESS 1135P/1125P/

imagePROGRAF iPF700 series, which boasts small footprints 

1110P digital presses (imagePRESS 1135/1125/1110 in some 

and improved operability, was particularly well received by the 

areas) satisfy ever-diversifying customer needs. 

market, signifi cantly contributing to Canon’s business perfor-

Target industries for large-format inkjet printers scaled back 

mance in this product category. 

capital expenditures. Due to the negative 

impact of the yen’s rapid appreciation and 

lackluster market conditions, Canon’s con-

solidated sales and unit sales in this business 

both decreased year on year. However, 

excluding the effect of yen appreciation, 

sales in 2009 stayed level with those of 

2008. Placing priority on the Chinese market, 

 imagePRESS 1135P
(imagePRESS 1135 in some areas)

In Focus—Merger with Netherlands-Based Océ N.V.

Océ develops, produces and markets document and industrial-use 
printing systems and high-speed wide-format digital print systems. Océ 
has strengths in printers for commercial printing and industrial wide-
format printers used for outdoor displays. The combination of these 
strengths with our own in copying machines and MFPs used by large 
corporations and SOHOs and in large-format printers aimed at businesses 
and design fi rms will help us build a strong complementary fi t from a 
technology and product perspective. Through expanded business and 
technology portfolios, we will provide printing solutions that are most 
sophisticated ever offered. 

Press conference announcing the merger plan

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:17)(cid:19)(cid:27)(cid:19)(cid:18)(cid:1)(cid:49)(cid:46)

 
36        CANON ANNUAL REPORT 2009 

BUSINESS UNITS

CONSUMER BUSINESS UNIT

Photo:
Thanks to Canon’s built-in Dual DIGIC 4 image processors and 18.0-megapixel image sensor, the 
EOS 7D digital SLR camera boasts superior capabilities, including high-speed continuous shooting 
that comes close to that of pro-series EOS models. Satisfying the desire of advanced amateur 
users, the EOS 7D is leading the way in advances for digital SLR cameras. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:17)(cid:19)(cid:27)(cid:19)(cid:21)(cid:1)(cid:49)(cid:46)

 37

“ Securing the leading 
position in global 
markets, Canon will 
continue to provide 
attractive products.”

“ Leveraging its 
advanced 
technology, Canon 
will further 
introduce ‘real-deal’ 
products.”

Masaya Maeda

Katsuichi Shimizu

Chief Executive, Image 
Communication Products 
Operations

Chief Executive, Inkjet Products 
Operations

Canon worked diligently to minimize the impact on its digital 

Although the sales volume in the global inkjet printer market largely 

camera business of the economic downturn that started in 2008. 

fell below that of the previous year due to worldwide recession, 

Although sales of compact digital cameras showed a decline from 

overall consumer-specifi c market conditions slowed only slightly. 

the third quarter of 2008, the digital SLR camera business was 

Nevertheless, Canon recorded sales growth in terms of volume in 

affected only slightly. While emerging markets maintained their 

the Americas and Asia due to the high market evaluation of its 

solid growth throughout the year, developed markets—starting 

products. 

with Europe, including Russia—showed some signs of recovery in 

(cid:1)

In 2009, with advanced product technologies and excellent 

the second half of 2009. As a result, during the fi nal quarter of 

designs, Canon strove to expand sales channels, particularly in the 

2009, both sales and profi t in Canon’s digital camera business 

United States, despite severe economic conditions. Furthermore, 

exceeded those recorded in the corresponding period of 2008. 

amid rapid market changes, Canon further improved its SCM to 

(cid:1)

Approaching the recession as an opportunity, Canon proac-

signifi cantly lower the inventory level. This was helped by the Com-

tively aimed for the timely launch of strategic products while 

pany’s promotion of in-house production for product components. 

expanding its digital camera lineups. The Company focused on 

(cid:1)

Furthermore, to improve competitiveness Canon became one 

reinforcing mid-range and high-end products, among which the 

of the fi rst to adopt the image per minute (IPM) speed measuring 

EOS 5D Mark II, EOS 7D and PowerShot S90 bore fruit. One of 

method based on ISO global standards. This move is expected to 

Canon’s key strategies is to use a single platform packed with 

further strengthen Canon’s brand recognition among users and 

innovative technologies, such as DIGIC, and thereby ensure high 

dealers. 

product quality throughout its lineups. 

(cid:1)

Also, Canon introduced high-value-added items to attract new 

(cid:1)

Taking advantage of its in-house development and production 

high-volume production users. In the fi rst half of 2009, the PIXMA 

capabilities, Canon will continue to launch innovative products, 

Pro9500 Mark II and PIXMA Pro9000 Mark II, both of which 

thereby pursuing greater growth in sales and profi t. 

garnered high praise, particularly in the United States, were launched 

(cid:1)

It has been only a decade since digital technologies began to 

for professional and advanced amateur photographers for use in 

take hold in the imaging market. With an eye on its further 

combination with EOS cameras. In the second half of 2009, Canon 

expansion, Canon commits itself to always being the technological 

renewed the consumer product 

forerunner while improving 

productivity through the effective 

use of sophisticated SCM. 

lineup with models to meet 

growing demand for wireless 

LAN printers. 

(cid:1)

Focusing on speedy, high-

quality printing, Canon will 

continue to pursue the power 

of innovation and thereby 

boost its market presence.

Digital SLR camera,
EOS-1D Mark IV

Inkjet printer,
 PIXMA Pro9500 Mark II

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:24)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:17)(cid:19)(cid:27)(cid:19)(cid:23)(cid:1)(cid:49)(cid:46)

38        CANON ANNUAL REPORT 2009 

Fiscal 2009 Review—CONSUMER BUSINESS UNIT

The Consumer Business Unit’s net sales fell 10.6% from the 

previous fi scal year to ¥1,301.2 billion. This was mainly attribut-

able to the negative impact of the strong yen and the worldwide 

recession. However, sales of digital SLR cameras remained 

healthy worldwide. On the other hand, the inkjet printer business 

faced weak market conditions. 

(cid:1)

Against this backdrop, Canon strove to adjust its production 

PowerShot SD980 IS DIGITAL ELPH
(DIGITAL IXUS 200 IS in some areas)

and shift camera shake, 

gained popularity. 

(cid:1) Compact digital cameras 
saw sales negatively 

impacted by the stagnant 

global market, resulting in 

a sales volume drop. In 

and shipping operations in order to eliminate uneven inventories. 

response, Canon secured its leading position in the global market 

(cid:1)

In digital SLR cameras, sales of the EOS 5D Mark II remained 

by introducing attractive products at fair prices in a timely 

healthy. The EOS 7D, another advanced-amateur model, has 

manner. In the United States, Canon released new products, 

earned great recognition 

since its release. Two low-end 

models—namely, the EOS 

Rebel T1i (EOS 500D in some 

areas) and the EOS Rebel Xsi 

(EOS 450D in some areas), 

also contributed to sales in 

the digital SLR camera 

business. 

(cid:1)

In lenses for digital SLR 

cameras, sales of the new EF 

100mm F2.8L Macro IS USM, 

which incorporates the 

Hybrid IS (Image Stabilizer) to 

including the PowerShot SD980 IS DIGITAL ELPH (DIGITAL IXUS 

200 IS in some areas) and the PowerShot S90. In digital video 

camcorders, the Company introduced the VIXIA HF21 (LEGRIA 

HF21 in some areas), which contributed to sales thanks to a 

good reputation for high-quality images. In LCD projectors, 

Canon released the WUX10 Mark II and the SX80 Mark II with 

specifi cations optimized for photography and medical use. 

 EOS 5D Mark II 

Canon also strengthened 

its lineups of broadcast-

ing lenses and network 

cameras. Despite such 

efforts, Canon marked 

decreased sales and 

profi t due to currency 

REALiS WUX10 Mark II
(XEED WUX10 Mark II in some areas)

compensate for both angle 

EF100mm F2.8L Macro IS USM

exchange fl uctuations 

In Focus—EOS 7D Digital SLR Camera

Made to be the tool of choice for advanced amateur users, EOS 7D 
debuted in 2009. Providing functions and performance nearing those of 
pro-series EOS cameras, this new digital SLR camera realizes superior 
photoshooting versatility. 

Featuring an all-new 18.0-megapixel image sensor and Dual DIGIC 4 
Image Processors, the EOS 7D achieves extended ISO sensitivity of up to 
ISO 12800 and captures high-quality images at speeds of up to 8 fps.* 
The EOS 7D is also capable of capturing full HD video. By reinforcing 
the lineups of mid-range and high-end digital SLR cameras, Canon aims 
to stimulate and capture replacement demand among entry-model 
Canon users. 

* frames per second 

EOS 7D

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:17)(cid:19)(cid:27)(cid:19)(cid:24)(cid:1)(cid:49)(cid:46)

 
 39

Sales Results 
(Millions of yen)
(Millions of yen)

2,000,000

1,500,000

1,000,000

500,000

0

2
5
9
,
7
8
5
,
1

5
7
0
,
6
5
4
,
1

0
6
1
,
1
0
3
,
1

07

08

09

VIXIA HF21 (LEGRIA HF21 in some areas)

PIXMA MP640

and the economic recession. 

advanced amateur users in the fi rst half of 2009. During the 

(cid:1)

Amid the severe business environment, Canon’s inkjet printer 

second half of 2009, Canon refreshed the consumer product 

business enhanced its sales volume and reinforced its sales 

lineup by introducing the PIXMA MP990, PIXMA MP640 and 

network, building on the high market reputation of its advanced 

PIXMA MP560 with various excellent functions, including wire-

product technologies based on FINE technology* as well as 

less LAN, which has seen growing market needs. 

excellent product design. 

(cid:1)

The Company recorded 

a sales volume increase in 

the Americas and Asia. 

Canon released the PIXMA 

MX860 for offi ce use as well 

as the PIXMA Pro9500 Mark 

II and the PIXMA Pro9000 

Mark II for professional and 

(cid:1) With regard to scanners, Canon released such new products 
as the CanoScan LiDE 700F while enhancing its sales and 

marketing activities. These efforts enabled the Company to 

accelerate global operations 

and thereby maintain the 

No. 1 position worldwide in 

this product category. 

 PIXMA MP990

*  Full-photolithography Inkjet Nozzle 

Engineering technology 

CanoScan LiDE 700F

In Focus—Inkjet Printer Marketing Strategy in China

To bolster sales and marketing activities and after-sales services related to its 
inkjet printers in China, Canon moved its Chinese inkjet printer business 
headquarters functions from Beijing to Shanghai on January 1, 2010. In line 
with the headquarters transfer, Canon is bolstering its sales and marketing 
operations in robustly developing coastal areas through the strengthening of 
operational resources. Specifi cally, the Company is increasing its sales 
personnel and accelerating investment in sales promotion. 

Also, in an effort to expand its inkjet printer customer base, Canon is 
strengthening marketing activities targeted at commercial users. At the same 
time, the Company is working to improve the recognition of Canon-brand 
inkjet printers in the Chinese market through vigorous advertising and 
promotion activities.

Canon is reinforcing its sales network in China.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:20)(cid:26)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:17)(cid:19)(cid:27)(cid:19)(cid:25)(cid:1)(cid:49)(cid:46)

 
40        CANON ANNUAL REPORT 2009 

BUSINESS UNITS

INDUSTRY AND OTHERS BUSINESS UNIT

Photo:
Measuring 9.0 m in width, 11.6 m in depth and 5.8 m in height, and weighing approximately 100 tons, Canon’s LCD 
lithography equipment can accommodate eighth-generation glass substrate sizes. Canon is currently undertaking 
technological development for lithography equipment to support substrate sizes of 10th- and future generations, 
achieve a higher resolution and realize compatibility with organic light-emitting diode devices and displays. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:17)(cid:19)(cid:27)(cid:20)(cid:17)(cid:1)(cid:49)(cid:46)

 41

“Spurred by the progress of its structural reforms in the semicon-
ductor lithography equipment business, Canon will pursue higher 
customer satisfaction while improving its advanced technologies.”

Toshiaki Ikoma

Chief Executive, Optical Products Operations

Market conditions for semiconductor lithography and LCD lithogra-

affected by sluggish market conditions during 2009. However, 

phy equipment were harsh in 2009 due to the suspension of 

Canon is expecting market recovery in 2010. Canon has been 

investment and manufacturers’ postponement of mass production 

contributing to customers’ operations through high productivity 

operations. Refl ecting this, demand for LCD lithography equipment 

and the speedy launch of its products—efforts that have led to a 

halved and semiconductor lithography equipment saw sales shrink 

high rate of repeat orders. The Company is anticipating growth in 

one-third from 2008 levels. 

the Chinese market and therefore will make ongoing efforts to 

(cid:1)

The semiconductor lithography equipment business was hit 

achieve a leading market position. Simultaneously, Canon will 

heavily and marked a large sales drop. In response, Canon 

strive to secure its competitiveness by developing lithography 

launched drastic structural reforms to optimize the scale of busi-

equipment for 10th- and future generation panels as well as 

nesses in the face of market contraction. In January 2010, Canon 

higher defi nition displays.

Marketing Japan‘s semiconductor lithography equipment business 

Semiconductor lithography and LCD lithography equipment 

was transferred to Canon Inc. as the latter shifted to a style of 

continually require the latest technologies in the optical lens and 

business operation able to more promptly refl ect customers‘ 

ultra-precision device design fi elds. These technologies, along with 

opinions and requests in its products. 

the results of R&D in these fi elds, are applicable in developing new 

(cid:1)

Canon will fl exibly meet increasingly diverse market needs 

optical and precision devices and triggering the creation of new 

through its i-line and KrF lithography equipment. In addition, the 

markets. In this sense, R&D efforts made in these businesses are 

Company will continue to pursue the further development of ArF  

driving technological advances for the entire Group. The Industry 

lithography equipment and next-generation lithography technologies. 

and Others Business Unit understands this important role and aims 

(cid:1)

In LCD lithography equipment, the Company was negatively 

to fulfi ll it. 

Semiconductor lithography systems

Ophthalmic equipment

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:21)(cid:27)(cid:18)(cid:19)(cid:27)(cid:22)(cid:26)(cid:1)(cid:49)(cid:46)

 
42        CANON ANNUAL REPORT 2009 

Fiscal 2009 Review—INDUSTRY AND OTHERS BUSINESS UNIT 

Sales Results 
(Millions of yen)
(Millions of yen)

Net sales of the Industry and Others Business 

Unit fell 31.5% year on year to ¥358.0 billion. 

  Overall markets for semiconductor and 

LCD lithography equipment were negatively 

impacted by sluggish demand. 

In LCD lithography equipment, despite 

weak demand, Canon managed to maintain 

a strong market presence, backed by the 

MPAsp-H700 series for eighth-generation 

mirror projection aligners, while recording 

signifi cant sales in South Korea.

However, Canon experienced a signifi -

600,000

500,000

400,000

300,000

200,000

100,000

0

3
8
9
,
9
4
5

5
0
4
,
2
2
5

8
9
9
,
7
5
3

07

08

09

LCD lithography equipment

cant sales drop for semiconductor lithography equipment 

cameras, the Company introduced the CR-1 Mark II and 

during 2009, refl ecting the suspension of capital investment 

marked relatively favorable results amid stagnant markets. 

and investment plans by device manufacturers. 

In digital radiography systems, Canon enjoyed brisk 

Despite the economic downturn, Canon’s medical 

sales in China and other Asian countries due to the intro-

equipment business saw sales growth. In mydriatic/non-

duction of the CXDI-50G/55G/55C, which boasts better 

mydriatic two-in-one digital retinal cameras, Canon re-

operability and easier maintenance. Furthermore, address-

leased the CX-1, the world‘s fi rst digital retinal camera to 

ing needs in the growing dynamic 

incorporate a 

dedicated digital 

camera unit, to 

positive reviews. In 

non-mydriatic 

digital retinal 

X-ray imaging market, Canon 

launched a portable DR system that 

enables both the viewing of 

dynamic images and capturing of 

static images. 

MPAsp-H700

 CXDI-55G

In Focus—Consolidation of Poland-Based OPTOPOL Technology S.A.

The OPTOPOL Group develops, manufactures and markets such innovative 
ophthalmic diagnostic equipment as Optical Coherence Tomography (OCT) 
systems and operates throughout Europe, the United States and Japan. 
In line with the aging of the global population, the number of people 
suffering from ophthalmic diseases is growing, and OCT plays a key role in 
fundus-examination devices using near-infrared light for retinal disorder 
diagnosis. To penetrate the promising OCT market, Canon made OPTOPOL a 
consolidated subsidiary, gaining access to a powerful product portfolio. 
OPTOPOL’s OCT systems, ultrasound scanners, corneal topographers and 
perimeters will complement Canon’s retinal cameras, refractors and tonom-
eters. Also, technological collaboration will facilitate the creation of ground-
breaking ophthalmic diagnostic tools. Through such actions, Canon aims for 
the world’s No. 1 position in the ophthalmic diagnostic equipment business. 

The OPTOPOL Group’s R&D activities

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:34)(cid:51)(cid:64)(cid:2244)(cid:1728)(cid:3612)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:74)(cid:81)(cid:68)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:19)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:17)(cid:19)(cid:27)(cid:20)(cid:24)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
FINANCIAL SECTION

 43

TABLE OF CONTENTS

FINANCIAL OVERVIEW  .....................................................................................  44

TEN-YEAR FINANCIAL SUMMARY  ...................................................................  60

CONSOLIDATED BALANCE SHEETS  ..................................................................  62

CONSOLIDATED STATEMENTS OF INCOME  .....................................................  63

CONSOLIDATED STATEMENTS OF EQUITY  ......................................................  64

CONSOLIDATED STATEMENTS OF CASH FLOWS  .............................................  66

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  ....................................  67

1  Basis of Presentation and Signifi cant Accounting Policies

2  Basis of Financial Statement Translation  .........................................  72

3 

Investments 

4  Trade Receivables  ..............................................................................  74

5 

Inventories

6  Property, Plant and Equipment

7  Finance Receivables and Operating Leases ......................................  75

8  Goodwill and Other Intangible Assets  .............................................  76

9  Short-Term Loans and Long-Term Debt  ...........................................  77

10  Trade Payables

11  Employee Retirement and Severance Benefi ts  ...............................  78

12 

Income Taxes  .....................................................................................  84

13  Common Stock  ..................................................................................  86

14  Legal Reserve and Retained Earnings  ..............................................  87

15  Other Comprehensive Income (Loss)

16  Stock-Based Compensation ................................................................ 89

17  Net Income Attributable to Canon Inc. Stockholders per Share  ....  90

18  Derivatives and Hedging Activities

19  Commitments and Contingent Liabilities  ........................................  92

20 

 Disclosures about the Fair Value of Financial Instruments and 
Concentrations of Credit Risk  ...........................................................  94

21  Fair Value Measurements  .................................................................  95

22  Segment Information  .......................................................................  97

23  Subsequent Events  ..........................................................................  100

MANAGEMENT’S REPORT ON INTERNAL CONTROL 
OVER FINANCIAL REPORTING  ........................................................................  101

REPORTS OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  .......  102

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:20)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:17)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
44        CANON ANNUAL REPORT 2009 

FINANCIAL OVERVIEW

GENERAL
The following discussion and analysis provides information that 
management believes to be relevant to understanding Canon’s 
consolidated fi nancial condition and results of operations. 
References in this discussion to the “Company” are to Canon 
Inc. and, unless otherwise indicated, references to the fi nancial 
condition or operating results of “Canon” refer to Canon Inc. 
and its consolidated subsidiaries.

OVERVIEW
Canon is one of the world’s leading manufacturers of copying 
machines, laser printers, inkjet printers, cameras, steppers and 
aligners. Canon earns revenues primarily from the manufacture 
and sale of these products domestically and internationally. 
Canon’s basic management policy is to contribute to the pros-
perity and well-being of the world while endeavoring to become 
a truly excellent global corporate group targeting continued 
growth and development. 
  Canon divides its businesses into three segments: the Offi ce 
Business Unit, the Consumer Business Unit and the Industry and 
Others Business Unit.

Economic environment
Looking back at the global economy in fi scal 2009, although the 
year began amid an unprecedentedly harsh business climate, 
economic stimulus measures implemented by different countries 
have started to yield results, leading to moderate recoveries as 
the second half of the year approached. Although countries 
such as China and India, whose economies have rapidly grown 
in prominence, maintained their stable growth largely owing to 
increased consumer spending, developed countries such as 
Japan, the United States and European nations all recorded neg-
ative growth for the fi rst time since the end of World War II, 
leading to negative growth overall around the globe.

Market environment
As for the markets in which Canon operates amid these condi-
tions, within the offi ce equipment market, demand for both 
color and monochrome models of network digital multifunction 
devices (“MFDs”) decreased in each region. While sales for laser 
printers also remained weak, dropping below the year-ago level, 
the rate of decline gradually narrowed toward the second half 
of the year. As for the consumer products market, while 
demand for compact digital cameras remained sluggish and 
prices continued to decline, demand for digital single-lens refl ex 
(“SLR”) cameras displayed solid growth especially in overseas 
markets. With regard to inkjet printers, although demand con-
tinued to be slack, which led to a reduction in market size com-
pared with the previous year, conditions started to improve 
toward the end of the year. In the industry and others market, 
demand for steppers, utilized in the production of semiconduc-
tors, declined signifi cantly while demand for aligners, used to 
produce liquid crystal display (“LCD”) panels, also slowed but 
showed signs of a recovery heading into the next fi scal year. The 
average value of the yen during the year was ¥93.21 to the U.S. 
dollar, a year-on-year appreciation of approximately ¥10 or 

10%, and ¥130.46 to the euro, a year-on-year appreciation of 
approximately ¥21 or 14%.

Summary of operations
Although the markets for consumer products such as cameras 
and inkjet printers are clearly bottoming out amid the signifi -
cantly stronger yen, which has had an impact on all of the 
Company’s businesses, net sales for the year totaled ¥3,209.2 
billion (U.S.$34,883 million), a year-on-year decline of 21.6%, 
mainly due to the effects of reduced sales volumes of offi ce 
products throughout the year. Income before income taxes 
totaled ¥219.4 billion (U.S.$2,384 million), a year-on-year 
decline of 54.4%, while net income attributable to Canon Inc. 
also decreased by 57.4% to ¥131.6 billion (U.S.$1,431 million). 

Key performance indicators
The following are the key performance indicators (“KPIs”) that 
Canon uses in managing its business. The changes from year to 
year in these KPIs are set forth in the table shown on page 45.

Revenues
As Canon pursues to become a truly excellent global company, 
one indicator upon which Canon’s management places strong 
emphasis is revenue. The following are some of the KPIs related 
to revenue that management considers to be important.
  Net sales is one such KPI. Canon derives net sales primarily 
from the sale of products and, to a much less extent, provision 
of services associated with its products. Sales vary depending on 
such factors as product demand, the number and size of trans-
actions within the reporting period, product reputation for new 
products, and changes in sales prices. Other factors involved are 
market share and market environment. In addition, manage-
ment considers the evaluation of net sales by product group to 
be important for the purpose of assessing Canon’s sales perfor-
mance in various product groups, taking into account recent 
market trends.
  Gross profi t ratio (ratio of gross profi t to net sales) is another 
KPI for Canon. Through its reforms in product development, 
Canon has been striving to shorten product development lead 
times in order to launch new, competitively priced products at a 
faster pace. Furthermore, Canon has achieved cost reductions 
through enhancement of effi ciency in its production. Canon 
believes that these achievements have contributed to improving 
Canon’s gross profi t ratio, and will continue pursuing the curtail-
ment of product development lead times and reductions in pro-
duction costs.
  Operating profi t ratio (ratio of operating profi t to net sales) 
and research and development (“R&D”) expense to net sales 
ratio are considered to be KPIs by Canon. Canon is focusing on 
two areas for improvement. Canon strives to control and reduce 
its selling, general and administrative expenses as its fi rst key 
point. Secondly, Canon’s R&D policy is designed to maintain a 
high level of spending in core technology to sustain Canon’s 
leading position in its current fi elds of business and to seek pos-
sibilities in other markets. Canon believes such investments will 
create the basis for future success in its business and operations.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:21)

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 45

Cash fl ow management
Canon also places signifi cant emphasis on cash fl ow manage-
ment. The following are the KPIs with regard to cash fl ow man-
agement that Canon’s management believes to be important. 
Inventory turnover measured in days is a KPI because it 

 measures the adequacy of supply chain management. 
Inventories have inherent risks of becoming obsolete, physically 
ruined or otherwise decreasing signifi cantly in value, which may 
adversely affect Canon’s operating results. To mitigate these 
risks, management believes that it is crucial to continue reducing 
inventories and decrease production lead times in order to 
promptly collect related product expenses by strengthening 
 supply chain management.
  Canon’s management seeks to meet its liquidity and capital 
requirements primarily with cash fl ow from operations. 
Management also seeks debt-free operations. For a manufacturing 
company like Canon, it generally takes considerable time to real-
ize profi t from a business as the process of R&D, manufacturing 

and sales has to be followed for success. Therefore, manage-
ment believes that it is important to have suffi cient fi nancial 
strength so that the Company does not have to rely on external 
funds. Canon has continued to reduce its dependency on exter-
nal funds for capital investments in favor of generating the nec-
essary funds from its own operations.
  Canon Inc. stockholders’ equity to total assets ratio is another 
KPI for Canon. Canon believes that its stockholders’ equity to 
total assets ratio measures its long-term sustainability. Canon also 
believes that achieving a high or rising stockholders’ equity ratio 
indicates that Canon has maintained a good status or further 
improved the constitution to fund debt obligations and other 
unexpected expenses. In the long-term, Canon will be able to 
maintain a high level of stable investments for its future opera-
tions and development. As Canon puts strong emphasis on its 
research and development activities, management believes that it 
is important to maintain a stable fi nancial base and, accordingly, 
a high level of its stockholders’ equity to total assets ratio. 

KEY PERFORMANCE INDICATORS

Net sales (Millions of yen)
Gross profi t to net sales ratio
R&D expense to net sales ratio
Operating profi t to net sales ratio
Inventory turnover measured in days
Debt to total assets ratio
Canon Inc. stockholders’ equity to total assets ratio

2009
¥3,209,201
44.5%
9.5%
6.8%
39 days
0.3%
69.9%

2008
¥4,094,161
47.3%
9.1%
12.1%
47 days
0.4%
67.0%

2007
¥4,481,346
50.1%
8.2%
16.9%
44 days
0.6%
64.8%

2006
¥4,156,759
49.6%
7.4%
17.0%
45 days
0.7%
66.0%

2005
¥3,754,191
48.5%
7.6%
15.5%
47 days
0.8%
64.4%

Note: Inventory turnover measured in days; Inventory divided by net sales for the previous six months, multiplied by 182.5.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES
The consolidated fi nancial statements are prepared in accor-
dance with U.S. generally accepted accounting principles 
(“GAAP”) and based on the selection and application of signifi -
cant accounting policies which require management to make 
signifi cant estimates and assumptions. Canon believes that the 
following are the more critical judgment areas in the application 
of its accounting policies that currently affect its fi nancial condi-
tion and results of operations.

Revenue recognition
Canon generates revenue principally through the sale of con-
sumer products, equipment, supplies, and related services under 
separate contractual arrangements. Canon recognizes revenue 
when persuasive evidence of an arrangement exists, delivery has 
occurred and title and risk of loss have been transferred to the 
customer or services have been rendered, the sales price is fi xed 
or determinable, and collectibility is probable.

Revenue from sales of offi ce products, such as offi ce net-
work digital multifunction devices and laser printers, and con-
sumer products, such as digital cameras and inkjet multifunction 
peripherals, is recognized upon shipment or delivery, depending 
upon when title and risk of loss transfer to the customer.

Revenue from sales of optical equipment, such as steppers 
and aligners that are sold with customer acceptance provisions 
related to their functionality, is recognized when the equipment 
is installed at the customer site and the specifi c criteria of the 
equipment functionality are successfully tested and demonstrat-
ed by Canon. Service revenue is derived primarily from separate-
ly priced product maintenance contracts on equipment sold to 
customers and is measured at the stated amount of the contract 
and recognized as services are provided.
  Canon also offers separately priced product maintenance 
contracts for most offi ce imaging products, for which the cus-
tomer typically pays a stated base service fee plus a variable 
amount based on usage. Revenue from these service mainte-
nance contracts is measured at the stated amount of the con-
tract and recognized as services are provided and variable 
amounts are earned.

Revenue from the sale of equipment under sales-type leases 
is recognized at the inception of the lease. Income on sales-type 
leases and direct-fi nancing leases is recognized over the life of 
each respective lease using the interest method. Leases not 
qualifying as sales-type leases or direct-fi nancing leases are 
accounted for as operating leases and the related revenue is rec-
ognized ratably over the lease term. When equipment leases are 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:17)(cid:1)(cid:49)(cid:46)

 
 
 
 
46        CANON ANNUAL REPORT 2009 

bundled with product maintenance contracts, revenue is fi rst 
allocated considering the relative fair value of the lease and non-
lease deliverables based upon the estimated relative fair values of 
each element. Lease deliverables generally include equipment, 
fi nancing and executory costs, while non-lease deliverables gen-
erally consist of product maintenance contracts and supplies. 

For all other arrangements with multiple elements, Canon 
allocates revenue to each element based on its relative fair value 
if such element meets the criteria for treatment as a separate 
unit of accounting. Otherwise, revenue is deferred until the 
undelivered elements are fulfi lled and accounted for as a single 
unit of accounting.
  Canon records estimated reductions to sales at the time of 
sale for sales incentive programs including product discounts, 
customer promotions and volume-based rebates. Estimated 
reductions in sales are based upon historical trends and other 
known factors at the time of sale. In addition, Canon provides 
price protection to certain resellers of its products, and records 
reductions to sales for the estimated impact of price protection 
obligations when announced.

Estimated product warranty costs are recorded at the time 
revenue is recognized and are included in selling, general and 
administrative expenses. Estimates for accrued product warranty 
costs are based on historical experience, and are affected by 
ongoing product failure rates, specifi c product class failures out-
side of the baseline experience, material usage and service deliv-
ery costs incurred in correcting a product failure.

Allowance for doubtful receivables 
Allowance for doubtful receivables is determined using a combi-
nation of factors to ensure that Canon’s trade and fi nancing 
receivables are not overstated due to uncollectibility. Canon 
maintains an allowance for doubtful receivables for all custom-
ers based on a variety of factors, including the length of time 
receivables are past due, trends in the overall weighted average 
risk rating of the total portfolio, macroeconomic conditions, sig-
nifi cant one-time events and historical experience. Also, Canon 
records specifi c reserves for individual accounts when Canon 
becomes aware of a customer’s inability to meet its fi nancial 
obligations to Canon, such as in the case of bankruptcy fi lings 
or deterioration in the customer’s operating results or fi nancial 
position. If circumstances related to customers change, esti-
mates of the recoverability of receivables would be further 
adjusted.

Valuation of inventories
Inventories are stated at the lower of cost or market value. Cost 
is determined by the average method for domestic inventories 
and principally the fi rst-in, fi rst-out method for overseas invento-
ries. Market value is the estimated selling price in the ordinary 
course of business less the estimated costs of completion and 
the estimated costs necessary to make a sale. Canon routinely 
reviews its inventories for their salability and for indications of 
obsolescence to determine if inventories should be written-
down to market value. Judgments and estimates must be made 
and used in connection with establishing such allowances in any 
accounting period. In estimating the market value of its invento-
ries, Canon considers the age of the inventories and the likeli-
hood of spoilage or changes in market demand for its inventories.

Impairment of long-lived assets
Long-lived assets, such as property, plant and equipment, and 
acquired intangibles subject to amortization, are reviewed for 
impairment whenever events or changes in circumstances indi-
cate that the carrying amount of an asset may not be recover-
able. If the carrying amount of the asset exceeds its estimated 
undiscounted future cash fl ows, an impairment charge is recog-
nized in the amount by which the carrying amount of the asset 
exceeds the fair value of the asset. Determining the fair value of 
the asset involves the use of estimates and assumptions. These 
estimates and assumptions include future market conditions, net 
sales growth rate, gross margin and discount rate. Though 
Canon believes that the estimates and assumptions are reason-
able, actual future results may differ from these estimates and 
assumptions.

Property, plant and equipment
Property, plant and equipment are stated at cost. Depreciation is 
calculated principally by the declining-balance method, except 
for certain assets which are depreciated by the straight-line 
method over the estimated useful lives of the assets.

Income taxes
Canon considers many factors when evaluating and estimating 
income tax uncertainties. These factors include an evaluation of 
the technical merits of the tax positions as well as the amounts 
and probabilities of the outcomes that could be realized upon 
settlement. The actual resolutions of those uncertainties will 
inevitably differ from those estimates, and such differences may 
be material to the fi nancial statements. 

Valuation of deferred tax assets
Canon currently has signifi cant deferred tax assets, which are 
subject to periodic recoverability assessments. Realization of 
Canon’s deferred tax assets is principally dependent upon its 
achievement of projected future taxable income. Canon’s judg-
ments regarding future profi tability may change due to future 
market conditions, its ability to continue to successfully execute 
its operating restructuring activities and other factors. Any 
changes in these factors may require possible recognition of sig-
nifi cant valuation allowances to reduce the net carrying value of 
these deferred tax asset balances. When Canon determines that 
certain deferred tax assets may not be recoverable, the amounts 
which may not be realized are charged to income tax expense 
and will adversely affect net income.

Employee retirement and severance benefi t plans
Canon has signifi cant employee retirement and severance bene-
fi t obligations that are recognized based on actuarial valuations. 
Inherent in these valuations are key assumptions, including dis-
count rates and expected return on plan assets. Management 
must consider current market conditions, including changes in 
interest rates, in selecting these assumptions. Other assumptions 
include assumed rate of increase in compensation levels, mortal-
ity rate, and withdrawal rate. Changes in these assumptions 
inherent in the valuation are reasonably likely to occur from peri-
od to period. Actual results that differ from the assumptions are 
accumulated and amortized over future periods and, therefore, 
generally affect future pension expenses. While management 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:18)(cid:1)(cid:49)(cid:46)

 
 
 47

assets would cause a change of approximately ¥2,661 million in 
net periodic benefi t cost. Canon multiplies management’s 
expected long-term rate of return on plan assets by the value of 
its plan assets, to arrive at the expected return on plan assets 
that is included in pension expense. Canon defers recognition of 
the difference between this expected return on plan assets and 
the actual return on plan assets. The net deferral affects future 
pension expense.
  Canon recognizes the funded status (i.e., the difference 
between the fair value of plan assets and the projected benefi t 
obligations) of its pension plans in its consolidated balance 
sheets, with a corresponding adjustment to accumulated other 
comprehensive income (loss), net of tax.

Effective January 1, 2007, the Company and certain of its 
domestic subsidiaries amended their funded defi ned benefi t 
pension plans. Under these funded defi ned benefi t pension 
plans, the lifetime pension benefi t is based upon amounts pay-
able during an initial period after retirement (the “guarantee 
period”) and the subsequent period lasting for the remainder of 
the retiree’s lifetime (the “post-guarantee period”). The 
Company and certain of its domestic subsidiaries amended 
these plans to increase the duration of this guarantee period 
from 15 years to 20 years to refl ect an increase in the average 
lifespan of their employees, resulting in reduced amounts pay-
able during each of the guarantee and post-guarantee periods. 
As a result of these changes, the projected benefi t obligation 
decreased by ¥101,620 million as of January 1, 2007. In con-
junction with these plan changes, the Company and certain of 
its domestic subsidiaries also have implemented an unfunded 
retirement and severance plan and a defi ned contribution pen-
sion plan for certain future pension benefi ts attributable to 
employees’ future services.

believes that the assumptions used are appropriate, the differ-
ences may affect employee retirement and severance benefi t 
costs in the future.

In preparing its fi nancial statements for fi scal 2009, Canon 

estimated a weighted-average discount rate of 2.4% for 
Japanese plans and 5.3% for foreign plans and a weighted-
average expected long-term rate of return on plan assets of 
3.7% for Japanese plans and 6.2% for foreign plans. In estimat-
ing the discount rate, Canon uses available information about 
rates of return on high-quality fi xed-income governmental and 
corporate bonds currently available and expected to be available 
during the period to the maturity of the pension benefi ts. 
Canon establishes the expected long-term rate of return on plan 
assets based on management’s expectations of the long-term 
return of the various plan asset categories in which it invests. 
Management develops expectations with respect to each plan 
asset category based on actual historical returns and its current 
expectations for future returns.
  Decreases in discount rates lead to increases in actuarial pen-
sion benefi t obligations which, in turn, could lead to an increase 
in service cost and amortization cost through amortization of 
actuarial gain or loss, a decrease in interest cost, and vice versa. 
A decrease of 50 basis points in the discount rate increases the 
projected benefi t obligation by approximately 9%. The net 
effect of changes in the discount rate, as well as the net effect 
of other changes in actuarial assumptions and experience, is 
deferred until subsequent periods. 
  Decreases in expected returns on plan assets may increase 
net periodic benefi t cost by decreasing the expected return 
amounts, while differences between expected value and actual 
fair value of those assets could affect pension expense in the fol-
lowing years, and vice versa. For fi scal 2010, a change of 50 
basis points in the expected long-term rate of return on plan 

CONSOLIDATED RESULTS OF OPERATIONS

SUMMARY OF OPERATIONS

Net sales
Operating profi t 
Income before income taxes
Net income attributable to Canon Inc.

Millions of yen
2009

change
¥3,209,201 –21.6% ¥4,094,161

2008

217,055 –56.2
219,355 –54.4
131,647 –57.4

Thousands of
U.S. dollars
2009

2007

change
–8.6% ¥4,481,346 $34,882,620
2,359,293
2,384,293
1,430,946

756,673
768,388
488,332

496,074 –34.4
481,147 –37.4
309,148 –36.7

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:24)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:18)(cid:1)(cid:49)(cid:46)

 
 
48        CANON ANNUAL REPORT 2009 

Sales
Canon’s consolidated net sales in fi scal 2009 totaled ¥3,209,201 
million (U.S.$34,883 million), representing a 21.6% decrease 
from the previous fi scal year. Although the markets for such 
consumer products as cameras and inkjet printers are clearly 
bottoming out amid the signifi cantly stronger yen, which has 
had an impact on all of the Company’s businesses, the decrease 
in sales mainly refl ected the effects of reduced sales volumes of 
offi ce products throughout the year.
  Overseas operations are signifi cant to Canon’s operating 
results and generated approximately 78% of total net sales in 
fi scal 2009. Such sales are denominated in the applicable local 
currency and are subject to fl uctuations in the value of the yen 
to those currencies. Despite efforts to reduce the impact of cur-
rency fl uctuations on operating results, including localization of 
manufacturing in some regions along with procuring parts and 
materials from overseas suppliers, Canon believes such fl uctua-
tions have had and will continue to have a signifi cant effect on 
its results of operations.

The average value of the yen in fi scal 2009 was ¥93.21 to 
the U.S. dollar, and ¥130.46 to the euro, representing an appre-
ciation of about ¥10 or 10% to the U.S. dollar, and a signifi cant 
appreciation of approximately ¥21 or 14% against the euro, 
compared with the previous year. The effects of foreign 
exchange rate fl uctuations negatively impacted net sales by 
approximately ¥249,500 million in 2009. This unfavorable 
impact was comprised of approximately ¥116,800 million for U.
S. dollar denominated sales, ¥114,800 million for euro denomi-
nated sales and ¥17,900 million for other foreign currency 
denominated sales.

Cost of sales
Cost of sales principally refl ects the cost of raw materials, parts 
and labor used by Canon in the manufacture of its products. A 
portion of the raw materials used by Canon is imported or 
includes imported materials. Many of these raw materials are sub-
ject to fl uctuations in world market prices accompanied by fl uctu-
ations in exchange rates that may affect Canon’s cost of sales. 
Other components of cost of sales include depreciation expenses 
from plants, maintenance expenses, light and fuel expenses along 
with rent expenses. The ratio of cost of sales to net sales for fi scal 
2009 and 2008 was 55.5% and 52.7%, respectively.

Gross profi t 
Canon’s gross profi t in fi scal 2009 decreased by 26.3% to 
¥1,427,393 million (U.S.$15,515 million) from fi scal 2008. The 
gross profi t ratio deteriorated by 2.8 points year on year to 
44.5%. Despite the launch of new products and ongoing cost-
reduction efforts aimed at an improved gross profi t ratio, the 
impact of such factors as the substantial appreciation of the yen 
and the drop in sales value led to the decline in the ratio.

Operating expenses
The major components of operating expenses are payroll, R&D, 
advertising expenses and other marketing expenses. Continued 
Group-wide efforts to thoroughly cut spending contributed to a 
decline in total operating expenses of 16.1% for fi scal 2009.

Operating profi t
Operating profi t in fi scal 2009 dropped 56.2% to a total of 
¥217,055 million (U.S.$2,359 million) from fi scal 2008, record-
ing 6.8% to net sales.

Other income (deductions)
Other income (deductions) for fi scal 2009 improved by ¥17,227 
million (U.S.$187 million). Although net interest and dividends 
decreased, foreign currency exchange gains and losses improved 
by ¥13,054 million (U.S.$142 million). 

Income before income taxes
Income before income taxes in fi scal 2009 was ¥219,355 million 
(U.S.$2,384 million), a decline of 54.4% from fi scal 2008, and 
constituted 6.8% of net sales.

Income taxes
Provision for income taxes in fi scal 2009 decreased by ¥76,666 
million (U.S.$833 million) from fi scal 2008, primarily as a result 
of the decline in income before income taxes. The effective tax 
rate during fi scal 2009 rose by 4.9% compared with fi scal 2008. 
This was mainly due to an increase in valuation allowances on 
deferred tax assets.

Net income attributable to Canon Inc.
As a result, net income attributable to Canon Inc. in fi scal 2009 
decreased by 57.4% to ¥131,647 million (U.S.$1,431 million), 
which represents a 4.1% return on net sales.

Return on Sales
(%)

15

12

9

6

3

0

11.0

10.9

10.2

7.6

4.1

05

06

07

08

09

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(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:18)(cid:1)(cid:49)(cid:46)

 
 49

Segment information
The Company adopted guidance for segment reporting in accor-
dance with U.S. GAAP in the year ending December 31, 2009. 
See Note 22 of the Notes to Consolidated Financial Statements 
for further details. 
  Canon divides its businesses into three segments: the Offi ce 
Business Unit, the Consumer Business Unit and the Industry and 
Others Business Unit.
•  The Offi ce Business Unit mainly includes offi ce network dig-

ital MFDs, color network digital MFDs, offi ce copying 
machines, personal-use copying machines, full-color copying 
machines, laser printers and large format inkjet printers. 

•  The Consumer Business Unit mainly includes digital SLR 
cameras, compact digital cameras, interchangeable lenses, 
digital video camcorders, inkjet multifunction peripherals, 
 single function inkjet printers, image scanners and broadcast-
ing equipment.

•  The Industry and Others Business Unit mainly includes 

semiconductor production equipment, mirror projection mask 
aligners for LCD panels, medical equipment, components, 
computer information systems, document scanners and per-
sonal information products. 

Sales by segment 
Please refer to the table of sales by segment in Note 22 of the Notes to Consolidated Financial Statements. 
  Canon’s sales by segment are summarized as follows:

SALES BY SEGMENT

Offi ce
Consumer
Industry and Others
Eliminations
Total

Millions of yen
2009

2008

change
change
–9.3% ¥2,477,518
¥1,645,076 –26.8% ¥2,246,609
1,587,952
–8.3
1,456,075
522,405
549,983
–5.0
(134,107)
(130,928) —
–8.6% ¥4,481,346

1,301,160 –10.6
357,998 –31.5
(95,033) —

¥3,209,201 –21.6% ¥4,094,161

2007

Thousands of
U.S. dollars
2009
$17,881,261
14,143,043
3,891,283
(1,032,967)
$34,882,620

Sales by Segment
(Millions of yen)

Office Business Unit
Consumer Business Unit
Industry and Others Business Unit
Eliminations

5,000,000

Sales by Geographic Area
(Millions of yen)

Japan
Americas
Europe
Other areas

5,000,000

4,481,346

4,156,759

4,094,161

4,481,346

4,156,759

4,094,161

4,000,000

3,754,191

4,000,000

3,754,191

3,209,201

3,209,201

3,000,000

2,000,000

1,000,000

0

3,000,000

2,000,000

1,000,000

0

05

06

07

08

09

05

06

07

08

09

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:21)(cid:26)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:18)(cid:1)(cid:49)(cid:46)

50        CANON ANNUAL REPORT 2009 

Sales of the Offi ce Business Unit, constituting 51.3% of con-
solidated net sales, decreased by 26.8% to ¥1,645,076 million 
(U.S.$17,881 million) in fi scal 2009, due to the decreased 
demand for offi ce equipment overall amid the deterioration of 
economic conditions, along with the impact of the strong yen. 
Sales of network digital MFDs remained low in all regions while 
demand for laser printers decreased substantially compared with 
the previous year despite the optimization of inventory levels 
being in sight.

Sales of the Consumer Business Unit declined by 10.6% in 
fi scal 2009, totaling ¥1,301,160 million (U.S.$14,143 million), 
due to the signifi cant impact of the yen’s appreciation. Sales vol-
umes, however, of such new products as the competitively 
priced EOS Rebel T1i (EOS 500D) and advanced-amateur model 
EOS 7D digital SLR cameras recorded solid growth. As for com-
pact digital cameras, although stagnant market conditions led to 
a contraction in sales volume, the Company reinforced its prod-
uct lineup through the launch of six new ELPH (IXUS)-series 
models and nine new PowerShot-series models. As for inkjet 
printers, although the market overall remained sluggish, sales in 
the Americas and Asia displayed healthy growth, contributing to 
a year-on-year increase in sales volume. Sales of the Consumer 
Business Unit constituted 40.5% of consolidated net sales in 
 fi scal 2009.

Sales of the Industry and Others Business Unit decreased by 
31.5% in fi scal 2009, to ¥357,998 million (U.S.$3,891 million). 
Within this segment, sales of steppers remained sluggish amid 
worsening market conditions for memory chips, while sales of 
aligners dropped due to restrained capital investment by LCD 
panel manufacturers. Sales of the Industry and Others Business 
Unit constituted 11.2% of consolidated net sales in fi scal 2009. 

Intersegment sales of ¥95,033 million (U.S.$1,033 million), rep-
resenting 3.0% of total sales, are eliminated from the total sales 
of the three segments, and are described as “Eliminations”.

Sales by geographic area
Please refer to the table of sales by geographic area in Note 22 
of the Notes to Consolidated Financial Statements.
  A geographical analysis indicates that net sales in fi scal 2009 
decreased in each of the major geographic areas.

SALES BY GEOGRAPHIC AREA

In Japan, sales decreased by 19.1% in fi scal 2009 mainly due 

to weakened sales of monochrome and color models of net-
work digital MFDs within the Offi ce Business Unit, along 
with steppers.

In the Americas, net sales declined by 14.9% on a local cur-
rency basis in fi scal 2009, mainly due to reduced sales of such 
products as monochrome network MFDs and laser printers. On 
a yen basis, net sales in the Americas declined by 22.6% in fi scal 
2009 as the yen strengthened to the U.S. dollar.

In Europe, net sales fell by 15.4% on a local currency basis in 

fi scal 2009, mainly due to reduced sales of such products as 
laser printers and monochrome network MFDs. On a yen basis, 
net sales in Europe dropped by 25.8% in fi scal 2009 resulting 
from the impact of the substantial appreciation of the yen to 
the euro.

Sales in other areas decreased by 15.4% on a yen basis in 

fi scal 2009, largely due to the stagnant sales of steppers 
and aligners.
  A summary of net sales by geographic area is provided below.

Operating profi t by segment
Please refer to the table of segment information in Note 22 of 
the Notes to Consolidated Financial Statements.
Operating profi t for the Offi ce Business Unit in fi scal 2009 
decreased by ¥227,950 million (U.S.$2,478 million) to ¥229,396 
million (U.S.$2,493 million). This decline resulted primarily from 
the decrease in gross profi t led by the signifi cant reduction 
in sales. 

Operating profi t for the Consumer Business Unit in fi scal 
2009 declined by ¥39,632 million (U.S.$431 million) to 
¥183,492 million (U.S.$1,994 million) as a result of the decrease 
in gross profi t arising from the reduction in sales.

Operating profi t for the Industry and Others Business Unit 
in fi scal 2009 decreased by ¥28,080 million (U.S.$305 million) to 
an operating loss of ¥75,956 million (U.S.$826 million) as a 
result of a signifi cant drop in sales along with impairment losses 
related to semiconductor production equipment, totaling 
¥15,390 million (U.S.$167 million), arising from a fundamental 
reassessment of the business structure for steppers.

Japan
Americas
Europe
Other areas
Total

Millions of yen
2009

change
¥ 702,344 –19.1% ¥ 868,280

2008

894,154 –22.6
995,150 –25.8
617,553 –15.4

1,154,571 –13.6
1,341,400 –10.5
729,910 +4.5

¥3,209,201 –21.6% ¥4,094,161

2007

change
–8.4% ¥ 947,587
1,336,168
1,499,286
698,305
–8.6% ¥4,481,346

Thousands of
U.S. dollars
2009
$ 7,634,174
9,719,065
10,816,848
6,712,533
$34,882,620

Note: This summary of net sales by geographic area is determined by the location where the product is shipped to the customer.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:19)(cid:1)(cid:49)(cid:46)

 
 
 
 
 51

FOREIGN OPERATIONS AND FOREIGN CURRENCY 
TRANSACTIONS
Canon’s marketing activities are performed by subsidiaries in 
various regions in local currencies, while the cost of sales is gen-
erally in yen. Given Canon’s current operating structure, appreci-
ation of the yen has a negative impact on net sales and the 
gross profi t ratio. To reduce the fi nancial risks from changes in 
foreign exchange rates, Canon utilizes derivative fi nancial instru-
ments, which are comprised principally of forward currency 
exchange contracts.

The operating profi t on foreign operation sales is usually 
lower than that from domestic operations because foreign oper-
ations consist mainly of marketing activities. Marketing activities 
are generally less profi table than production activities, which are 
mainly conducted by the Company and its domestic subsidiaries. 
Please refer to the table of geographic information in Note 22 of 
the Notes to Consolidated Financial Statements.

LIQUIDITY AND CAPITAL RESOURCES 
Cash and cash equivalents in fi scal 2009 increased by 
¥115,838 million (U.S.$1,259 million) to ¥795,034 million 
(U.S.$8,642 million), compared with ¥679,196 million in fi scal 
2008 and ¥944,463 million in fi scal 2007. Canon’s cash and 
cash equivalents are typically denominated both in Japanese yen 
and in U.S. dollar, with the remainder denominated in foreign 
currencies. 
  Net cash provided by operating activities in fi scal 2009 
decreased slightly by ¥5,449 million (U.S.$59 million) from the 
previous year to ¥611,235 million (U.S.$6,644 million), as a result 
of the substantial progress achieved in inventory-reduction efforts. 
Cash fl ow from operating activities consisted of the following key 
components: the major component of Canon’s cash infl ow is cash 
received from customers, and the major components of Canon’s 
cash outfl ow are payments for parts and materials, selling, gener-
al and administrative expenses, and income taxes. 

For fi scal 2009, cash infl ow from cash received from custom-

ers decreased, due to the decrease in net sales. There were no 
signifi cant changes in Canon’s collection rates. Cash outfl ow for 
payments for parts and materials also decreased, as a result of a 
decrease in net sales and cost reductions. Cost reductions refl ect 
a decline in unit prices of parts and raw materials, as well as a 
streamlining of the process of using these parts and materials 
through promoting effi ciency in operations. Cash outfl ow for 
payments for selling, general and administrative expenses 
decreased as a result of cost-cutting efforts. Cash outfl ow for 
payments of income taxes decreased, due to the decrease in 
taxable income. 
  Net cash used in investing activities in fi scal 2009 was 
¥370,244 million (U.S.$4,024 million), compared with ¥472,480 
million in fi scal 2008 and ¥432,485 million in fi scal 2007, con-
sisting primarily of purchases of fi xed assets. The purchases of 
fi xed assets, which totaled ¥327,983 million (U.S.$3,565 million) 
in fi scal 2009, were focused on items relevant to introducing 
new products.
  Canon defi nes “free cash fl ow” by deducting the cash fl ows 
from investing activities from the cash fl ows of operating 

 activities. For fi scal 2009, free cash fl ow totaled ¥240,991 mil-
lion (U.S.$2,619 million) as compared with ¥144,204 million for 
fi scal 2008. Canon’s management recognizes that constant and 
intensive investment in facilities and R&D is required to maintain 
and strengthen the competitiveness of its products. Canon’s 
management seeks to meet its capital requirements with cash 
fl ow principally earned from its operations, therefore, the capital 
resources are primarily sourced from internally generated funds. 
Accordingly, Canon has included the information with regard to 
free cash fl ow as its management frequently monitors this indi-
cator, and believes that such indicator is benefi cial to the under-
standing of investors. Furthermore, Canon’s management 
believes that this indicator is signifi cant in understanding 
Canon’s current liquidity and the alternatives of use in fi nancing 
activities because it takes into consideration its operating and 
investing activities. Canon refers to this indicator together with 
relevant U.S. GAAP fi nancial measures shown in its consolidated 
statements of cash fl ows and consolidated balance sheets for 
cash availability analysis. 
  Net cash used in fi nancing activities totaled ¥142,379 million 
(U.S.$1,548 million) in fi scal 2009, mainly resulting from the div-
idend payout of ¥135,793 million (U.S.$1,476 million). The 
Company paid dividends in fi scal 2009 of ¥110.00 (U.S.$1.20) 
per share, the same dividend amount as the prior year on a local 
currency basis.
  Canon has completed a tender offer for the issued and out-
standing ordinary shares of Océ N.V. (listed on the NYSE 
Euronext in Amsterdam, “Océ”) on March 9, 2010 and made 
Océ a consolidated subsidiary, in order to create the overall No.1 
presence in the printing industry. Including this and other invest-
ments, Canon seeks to meet its capital requirements principally 
with cash fl ow from operations, although Canon expects net 
cash provided by operating activities in fi scal 2010 to decline. In 
response to this expectation, Canon is currently endeavoring to 
optimize the level of capital investments, by further raising the 
effi ciency of its investments and focusing investments on select-
ed material items. This approach is supplemented with group-
wide treasury and cash management activities undertaken at the 
parent company level.

To the extent Canon relies on external funding for its liquidi-

ty and capital requirements, it generally has access to various 
funding sources, including the issuance of additional share capi-
tal, long-term debt or short-term loans. While Canon has been 
able to obtain funding from its traditional fi nancing sources and 
from the capital markets, and believes it will continue to be able 
to do so in the future, there can be no assurance that adverse 
economic or other conditions will not affect Canon’s liquidity or 
long-term funding in the future. 

Short-term loans (including current portion of long-term 
debt) amounted to ¥4,869 million (U.S.$53 million) at December 
31, 2009 compared with ¥5,540 million at December 31, 2008. 
Long-term debt (excluding current portion) amounted to ¥4,912 
million (U.S.$53 million) at December 31, 2009 compared with 
¥8,423 million at December 31, 2008. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:19)(cid:1)(cid:49)(cid:46)

 
 
 
 
52        CANON ANNUAL REPORT 2009 

  Canon’s long-term debt (excluding current portion) generally 
consists of lease obligations. 

In order to facilitate access to global capital markets, Canon 

obtains credit ratings from two rating agencies: Moody’s 
Investors Services, Inc. (“Moody’s”) and Standard and Poor’s 
Rating Services (“S&P”). In addition, Canon maintains a rating 
from Rating and Investment Information, Inc. (“R&I”), a rating 
agency in Japan, for access to the Japanese capital market.
  As of March 23, 2010, Canon’s debt ratings are: Moody’s: 
Aa1 (long-term); S&P: AA (long-term), A-1+ (short-term); and 
R&I: AA+ (long-term). Canon does not have any rating down-
grade triggers that would accelerate the maturity of a material 
amount of its debt. A downgrade in Canon’s credit ratings or 
outlook could, however, increase the cost of its borrowings.

Increase in property, plant and equipment on an accrual 
basis in fi scal 2009 amounted to ¥216,128 million (U.S.$2,349 
million) compared with ¥361,988 million in fi scal 2008 and 
¥428,549 million in fi scal 2007. In fi scal 2009, increase in prop-
erty, plant and equipment was mainly used to introducing new 
products. For fi scal 2010, Canon projects its increase in property, 
plant and equipment will be approximately ¥220,000 million (U.
S.$2,391 million).

Employer contributions to Canon’s worldwide defi ned bene-
fi t pension plans were ¥18,232 million (U.S.$198,174 million) in 
fi scal 2009, ¥23,033 million in fi scal 2008, ¥21,720 million in 
fi scal 2007. In addition, employer contributions to Canon’s 
worldwide defi ned contribution pension plans were ¥9,148 mil-
lion (U.S.$99 million) in fi scal 2009, ¥10,840 million in fi scal 
2008, and ¥10,262 million in fi scal 2007.

Working capital in fi scal 2009 increased by ¥113,241 million 
(U.S.$1,231 million), to ¥1,234,089 million (U.S.$13,414 mil-
lion), compared with ¥1,120,848 million in fi scal 2008 and 
¥1,352,082 million in fi scal 2007. This increase was primarily a 
result of the increase in cash and cash equivalent. Canon 
believes its working capital will be suffi cient for its requirements 
for the foreseeable future. Canon’s capital requirements are pri-
marily dependent on management’s business plans regarding 
the levels and timing of purchases of fi xed assets and invest-
ments. The working capital ratio (ratio of current assets to cur-
rent liabilities) for fi scal 2009 was 2.57 compared to 2.19 for 
fi scal 2008 and to 2.08 for fi scal 2007.

Return on assets (net income attributable to Canon Inc. divid-
ed by the average of total assets) was 3.4% in fi scal 2009, com-
pared to 7.3% in fi scal 2008 and 10.8% in   fi scal 2007.

Return on Canon Inc. stockholders’ equity (net income 
attributable to Canon Inc. divided by the average of total Canon 
Inc. stockholders’ equity) was 4.9% in fi scal 2009 compared 
with 11.1% in fi scal 2008 and 16.5% in fi scal 2007. 

Debt to total assets ratio was 0.3%, 0.4% and 0.6% as of 
December 31, 2009, 2008 and 2007, respectively. Canon had 
short-term loans and long-term debt of ¥9,781 million 
(U.S.$106 million) as of December 31, 2009, ¥13,963 million 
as of December 31, 2008 and ¥26,997 million as of December 
31, 2007.

Increase in Property, 
Plant and Equipment
(Millions of yen)

Working Capital Ratio

Return on Canon Inc. 
Stockholders’ Eqiuty
(%)

500,000

400,000

383,784 379,657

428,549

361,988

300,000

200,000

100,000

0

216,128

05

06

07

08

09

3.0

2.5

2.0

1.5

1.0

0.5

0.0

2.57

2.39

2.28

2.19

2.08

05

06

07

08

09

20

15

10

5

0

16.0

16.3

16.5

11.1

4.9

05

06

07

08

09

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:19)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:19)(cid:1)(cid:49)(cid:46)

 
 
 53

OFF-BALANCE SHEET ARRANGEMENTS
As part of its ongoing business, Canon does not participate in 
transactions that generate relationships with unconsolidated 
entities or fi nancial partnerships, such as entities often referred 
to as structured fi nance or special purpose entities, which 
would have been established for the purpose of facilitating 
off-balance sheet arrangements or other contractually narrow 
or limited purposes.
  Canon provides guarantees for bank loans of its employees, 
affi liates and other companies. Canon would have to perform 

under a guarantee if the borrower defaults on a payment 
within the contract periods of 1 year to 30 years in the case of 
employees with housing loans, and of 1 year to 10 years in the 
case of affi liates and other companies. The maximum amount of 
undiscounted payments Canon would have had to make in the 
event of default by all borrowers was ¥18,526 million (U.S.$201 
million) at December 31, 2009. The carrying amounts of the 
liabilities recognized for Canon’s obligations as a guarantor 
under those guarantees were insignifi cant.

CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
The following summarizes Canon’s contractual obligations at December 31, 2009.

Millions of yen
Contractual obligations:

Long-term debt:

Capital lease obligations
Other long-term debt
Operating lease obligations
Purchase commitments for:

Property, plant and equipment
Parts and raw materials
Total

Total

Less than 1 year

1-3 years

3-5 years More than 5 years

Payments due by period

¥ 9,761
20
58,964

21,839
64,226
¥154,810

¥ 4,869
—
16,259

21,839
64,226
¥107,193

¥ 4,405
20
22,972

—
—
¥27,397

¥

450
—
11,553

—
—
¥12,003

¥

37
—
8,180

—
—
¥8,217

Note:  The table does not include provisions for uncertain tax positions and related accrued interest and penalties, as the specifi c timing of future payments related to 
these obligations cannot be projected with reasonable certainty. See Note 12, Income Taxes in the Notes to Consolidated Financial Statements for further details.

Thousands of U.S. dollars
Contractual obligations:

Long-term debt:

Capital lease obligations
Other long-term debt
Operating lease obligations
Purchase commitments for:

Property, plant and equipment
Parts and raw materials
Total

Total

Less than 1 year

1-3 years

3-5 years More than 5 years

Payments due by period

$ 106,098
217
640,913

$

52,924
—
176,728

237,380
698,109
$1,682,717

237,380
698,109
$1,165,141

$ 47,881
217
249,695

—
—
$297,793

$ 4,891
—
125,577

—
—
$130,468

$

402
—
88,913

—
—
$89,315

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:20)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:20)(cid:1)(cid:49)(cid:46)

54        CANON ANNUAL REPORT 2009 

  Canon provides warranties of generally less than one year 
against defects in materials and workmanship on most of its 
consumer products. Estimated product warranty related costs 
are established at the time revenue is recognized and is included 
in selling, general and administrative expenses. Estimates for 
accrued product warranty cost are primarily based on historical 
experience, and are affected by ongoing product failure rates, 
specifi c product class failures outside of the baseline experience, 
material usage and service delivery costs incurred in correcting a 
product failure. As of December 31, 2009, accrued product war-
ranty costs amounted to ¥13,944 million (U.S.$152 million).
  At December 31, 2009, commitments outstanding for the 
purchase of property, plant and equipment were approximately 
¥21,839 million (U.S.$237 million), and commitments outstanding 
for the purchase of parts and raw materials were approximately 
¥64,226 million (U.S.$698 million), both for use in the ordinary 
course of its business. Canon anticipates that funds needed to 
fulfi ll these commitments will be generated internally through 
operations.
  During fi scal 2010, Canon expects to contribute ¥14,116 
million (U.S.$153 million) to its Japanese defi ned benefi t pen-
sion plans and ¥3,650 million (U.S.$40 million) to its foreign 
defi ned benefi t pension plans.
  Canon’s management believes that current fi nancial resourc-
es, cash generated from operations and Canon’s potential 
capacity for additional debt and/or equity fi nancing will be suffi -
cient to fund current and future capital requirements.

RESEARCH AND DEVELOPMENT, PATENTS AND 
LICENSES
Canon is in the fourth year of the Excellent Global Corporation 
Plan, its 5-year (2006–2010) management plan. The slogan of 
the third phase (“Phase III”) is “Innovation & Sound Growth” 
and there are four core strategies:

•  Realize an overwhelming No.1 position worldwide in all 

current core businesses;

•  Expand operations through diversifi cation;
•  Identify new business domains and accumulate necessary 

technological capabilities; and

•  Establish new production system to sustain global 

 competitiveness.

  Canon is striving to implement the three R&D related strate-
gies as follows:

•  Realize an overwhelming No.1 position worldwide in all 
current core businesses: Pursue development of new 
products which enable “cross-media imaging” by sophis-
ticated functional synergy among the variety of Canon’s 
image handling products, benefi ting from the prolifera-
tion of broad band communication environment.

•  Expand operations through diversifi cation: Focus on devel-
oping various types of display, including Surface-conduc-
tion Electron-emitter Display (“SED”) and Organic 
Light-Emitting Diode displays (“OLED”).

•  Identify new business domains and accumulate necessary 
technological capabilities: Accumulate technological capa-
bility in each of the medical imaging sector, intelligent 
robot industry and safety technology domain.

  Canon is developing and strengthening relationships with 
universities and other research institutes, such as Kyoto 
University, Tokyo Institute of Technology, Stanford University and  
the New Energy and Industrial Technology Development 
Organization, to assist with fundamental research and to devel-
op cutting-edge technologies.
  Canon has fully introduced 3D-CAD systems across the 
Canon group, boosting R&D effi ciency to curtail product devel-
opment times and costs. Moreover, Canon enhanced and 
evolved its simulation, measurement, and analysis technologies 
by establishing leading-edge facilities, including one of Japan’s 
highest-performance cluster computers. As such, Canon has 
succeeded in further reducing the need for prototypes, dramati-
cally lowering costs and shortening product development lead 
times.
  Canon has R&D centers worldwide. Each R&D center is col-
laborating with other centers to achieve synergies, and is culti-
vating closer ties in fi elds ranging from basic research to product 
development.
  Canon’s consolidated R&D expenses were ¥304,600 million 
(U.S.$3,311 million) in fi scal 2009, ¥374,025 million in fi scal 
2008 and ¥368,261 million in fi scal 2007. The ratios of R&D 
expenses to the consolidated total net sales for fi scal 2009, 
2008 and 2007 were 9.5%, 9.1% and 8.2%, respectively.
  Canon believes that new products protected by patents 
will not easily allow competitors to compete with it, and will 
give it an advantage in establishing standards in the market 
and industry. 

R&D Expenses
(Millions of yen)

400,000

368,261

374,025

308,307

286,476

300,000

304,600

200,000

100,000

0

05

06

07

08

09

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:21)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:20)(cid:1)(cid:49)(cid:46)

 
 55

RECENT DEVELOPMENTS
Canon transferred responsibility for sales, service and support 
functions for semiconductor production equipment and mirror 
projection mask aligners for LCD panels from Canon Marketing 
Japan Inc. (“Canon Marketing Japan”) to the Company on 
January 1, 2010. This was in an effort to fortify the industry 
equipment business by establishing a completely integrated sys-
tem from development to production, sales and servicing.
  Asia Pacifi c System Research Co., Ltd. (“Asia Pacifi c System 
Research”) entered into a share exchange with Canon 
Electronics Inc. (“Canon Electronics”) and became a wholly 
owned subsidiary of Canon Electronics on February 1, 2010. 
This was in an effort to further accelerate business decision-
making by integrating the two companies. Prior to the share 
exchange, Asia Pacifi c System Research was delisted from the 
JASDAQ Securities Exchange.
  Canon Marketing Japan concluded a share exchange agree-
ment with Canon Software Inc. (“Canon Software”) on January 
26, 2010, making Canon Software a wholly owned subsidiary 
effective May 1, 2010. This was in an effort to further fortify 
and streamline our consolidated business base and accelerate 
the making of the IT solutions business of Canon Marketing 
Japan Group into a core business.
  Canon concluded a share exchange agreement with Canon 
Finetech Inc. (“Canon Finetech”) on February 8, 2010, making 
Canon Finetech a wholly owned subsidiary effective May 1, 
2010. This was in an effort to facilitate the organic integration 
of management resources between both companies and further 
enhance the synergies throughout the Canon Group to promote 
speed of management and solidify our position in the offi ce 
equipment segment.
  Canon acquired shares of OPTOPOL Technology S.A. 
(“OPTOPOL”, listed on the Warsaw Stock Exchange) through a 

tender offer and made it into a subsidiary on February 19, 2010. 
By making OPTOPOL into a subsidiary, Canon aims to achieve 
the world’s No. 1 position within the overall ophthalmic diag-
nostic equipment segment.
  Canon acquired shares of Océ N.V. (“Océ”, listed on the 
NYSE Euronext Amsterdam) through a public cash tender offer 
in addition to interest Canon held before the public cash tender 
offer and made it into a subsidiary on March 9, 2010. By mak-
ing Océ into a subsidiary, Canon aims to further strengthen its 
business foundation in order to solidify the position as one of 
the global leaders. The combination will capitalize on an excel-
lent complementary fi t in product mix, channel mix, R&D, and 
business lines resulting in an outstanding client offer spanning 
the entire printing industry.

MARKET RISK EXPOSURE
Canon is exposed to market risks, including changes in foreign 
currency exchange rates, interest rates and prices of marketable 
securities and investments. In order to hedge the risks of chang-
es in foreign currency exchange rates, Canon uses derivative 
fi nancial instruments. 

Equity price risk
Canon holds marketable securities included in current assets, 
which consist generally of highly-liquid and low-risk instruments. 
Investments included in noncurrent assets are held as long-term 
investments. Canon does not hold marketable securities and 
investments for trading purposes.
  Maturities and fair values of such marketable securities and 
investments with original maturities of more than three months, 
all of which were classifi ed as available-for-sale securities, were 
as follows at December 31, 2009.

Available-for-sale securities
Due within one year
Due after one year through fi ve years
Due after fi ve years through ten years
Equity securities

Millions of yen

Thousands of U.S. dollars

Cost

¥

222
3,274
623
11,932
¥16,051

Fair value
222
¥
3,568
573
17,726
¥22,089

Cost
$ 2,413
35,587
6,772
129,696
$174,468

Fair value
$ 2,413
38,783
6,227
192,674
$240,097

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:20)(cid:1)(cid:49)(cid:46)

 
 
56        CANON ANNUAL REPORT 2009 

Foreign currency exchange rate and 
interest rate risk
Canon operates internationally, exposing it to the risk of chang-
es in foreign currency exchange rates. Derivative fi nancial instru-
ments are comprised principally of foreign currency exchange 
contracts utilized by the Company and certain of its subsidiaries 
to reduce the risk. Canon assesses foreign currency exchange 
rate risk by continually monitoring changes in the exposures and 
by evaluating hedging opportunities. Canon does not hold or 
issue derivative fi nancial instruments for trading purposes. 
Canon is also exposed to credit-related losses in the event of 
non-performance by counterparties to derivative fi nancial 
 instruments, but it is not expected that any counterparties will 
fail to meet their obligations. Most of the counterparties are 
internationally recognized fi nancial institutions and selected by 
Canon taking into account their fi nancial condition, and contracts 
are diversifi ed across a number of major fi nancial institutions.

  Canon’s international operations expose Canon to the risk of 
changes in foreign currency exchange rates. Canon uses foreign 
exchange contracts to manage certain foreign currency exchange 
exposures principally from the exchange of U.S. dollars and euros 
into Japanese yen. These contracts are primarily used to hedge 
the foreign currency exposure of forecasted intercompany sales 
and intercompany trade receivables which are denominated in 
foreign currencies. In accordance with Canon’s policy, a specifi c 
portion of foreign currency exposure resulting from forecasted 
intercompany sales are hedged using foreign exchange contracts 
which principally mature within three months.

The following table provides information about Canon’s 
major derivative fi nancial instruments related to foreign currency 
exchange transactions existing at December 31, 2009. All of the 
foreign exchange contracts described in the following table have 
a contractual maturity date in 2010.

Millions of yen
Forwards to sell foreign currencies:

Contract amounts
Estimated fair value

Forwards to buy foreign currencies:

Contract amounts
Estimated fair value

Thousands of U.S. dollars
Forwards to sell foreign currencies:

Contract amounts
Estimated fair value

Forwards to buy foreign currencies:

Contract amounts
Estimated fair value

U.S.$

Euro

Others

Total

 ¥277,944
(6,951)

 ¥182,852
863

 ¥33,518
(881)

 ¥494,314
(6,969)

 ¥ 25,861
58

 ¥ 1,244
(14)

 ¥ 3,873
467

 ¥ 30,978
511

U.S.$

Euro

Others

Total

  $ 3,021,130
(75,554)

  $ 1,987,522
9,380

  $ 364,326
(9,576)

  $ 5,372,978
(75,750)

  $  281,098
630

  $ 

13,522
(152)

  $  42,097
  5,076

  $  336,717
5,554

  All of Canon’s long-term debt is fi xed rate debt. Canon 
believes that fair value changes, and cash fl ows resulting from 
reasonable near-term changes in interest rates would be imma-
terial. Accordingly, Canon considers interest rate risk is insignifi -
cant. See also Note 9 of the Notes to Consolidated Financial 
Statements.
  Changes in the fair value of derivative fi nancial instruments 
designated as cash fl ow hedges, including foreign exchange 
contracts associated with forecasted intercompany sales, are 
reported in accumulated other comprehensive income (loss). 
These amounts are subsequently reclassifi ed into earnings 
through other income (deductions) in the same period as the 
hedged items affect earnings. Substantially all such amounts 
recorded in accumulated other comprehensive income (loss) at 
year-end are expected to be recognized in earnings over the 
next 12 months. Canon excludes the time value component 
from the assessment of hedge effectiveness. Changes in the fair 

value of a foreign exchange contract for the period between the 
date that the forecasted intercompany sales occur and its matu-
rity date are recognized in earnings and not considered hedge 
ineffectiveness.

The amount of the hedging ineffectiveness was not material 

for the years ended December 31, 2009, 2008 and 2007. The 
amounts of net losses excluded from the assessment of hedge 
effectiveness (time value component) which was recorded in 
other income (deductions) was ¥462 million (U.S.$5 million), 
¥3,701 million and ¥6,883 million for the years ended 
December 31, 2009, 2008 and 2007, respectively.
  Canon has entered into certain foreign currency exchange 
contracts to manage its foreign currency exposures. These for-
eign currency exchange contracts have not been designated as 
hedges. Accordingly, the changes in fair values of these con-
tracts are recorded in earnings immediately.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:20)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 57

LOOKING FORWARD
Although the global economy has generally entered a recovery 
trend, there are still various risk factors such as weakened 
effects of stimulus measures in various countries, worsening 
employment conditions and consequent weakness in consumer 
spending, and it is necessary to maintain a close watch on what 
is a very uncertain future. It is expected that the global economy 
will continue to be trapped in a slow, L-shaped recovery, with 
business conditions facing the Canon Group remaining severe 
for the foreseeable future.

The Canon Group has, however, successfully managed to 
further strengthen its fi nancial condition, by implementing vari-
ous management reforms undertaken until this term. Therefore, 
Canon has designated 2010, the fi nal year of Phase III (2006–
2010) of its “Excellent Global Corporation Plan,” as “First Year 
of Growth,” a turning point to the growth mode. Canon will 
make full efforts to improve business performance at a speed 
that exceeds that of the economic recovery under a new growth 
strategy. 
  Canon will begin by focusing on the introduction of innova-
tive products and services that take markets by storm. For exam-
ple, Canon strives to utilize the most of technologies and 
personnel resources Canon has developed throughout its history 
to identify market trends early on and create novel products and 
services like the “imageRUNNER ADVANCE series” which has 
the potential to become the core of the promising solutions 
business.
  Next, Canon will also focus on capturing signifi cant portions 
of markets in China and other parts of Asia, where signifi cant 
growth beyond that of the industrialized nations can be expect-
ed. Canon’s approach will be to maximize competitiveness by 
thoroughly considering the characteristics of individual regions 
and revising sales strategies from the ground up.

In addition, Canon will make Océ N.V., a Dutch printer man-

ufacturer with strengths in printers for commercial use and 
large-format printers for business use, into a consolidated sub-
sidiary and by doing so, Canon will enhance its direct-sales and 
direct-service systems, mainly in Europe and the U.S., and apply 
its technologies and products to overwhelmingly achieve the 
No.1 position in the printing industry. With the addition of Océ 
to the Canon Group serving as a foothold, Canon will also 
accelerate efforts to achieve its long-held objective of construct-
ing a global tri-polar (Japan, U.S., and Europe) business creation 
organization.

To nurture the development of new businesses, Canon plans 

to search for and develop existing businesses and peripheral 
businesses, enhance Group company sales to non-Group mem-
bers and swiftly establish positions in next-generation businesses 
such as medical imaging and industrial robots.

  As Canon moves ahead with the measures mentioned 
above, it will remain steadfast in its efforts to achieve further 
improvements in management quality. To strengthen its profi t 
structure, Canon will work on restructuring the semiconductor 
business, strengthening the offi ce equipment business and cre-
ating an optimal production system.
  Canon will also continue to promote inventory reductions 
and strive for “supremacy of quality”.

Offi ce Business Unit
The importance of providing added value in the form of net-
working, integration, color printing, multifunction and solutions 
has grown in the offi ce imaging products business. Canon 
expects that the printing market will expand in the long term as 
well as the offi ce product market. However, as the impact of the 
economic downturn has continued to affect the entire industry, 
sales for fi scal 2009 decreased. In recent years, a new printer-
based MFD market has emerged as printer vendors seek to enter 
the copying machine and MFD market.
  Canon has matched its business strategy to market trends by 
strengthening its lineup of digital color network MFDs and print-
on-demand machines. In 2009, Canon launched the imageRUN-
NER ADVANCE series, a new lineup of digital color MFDs with 
enhanced network capability. In addition, Canon entered into the 
monochrome printing market with the introduction of the 
imagePRESS 1135/1125/1110 series. To maintain and enhance its 
competitive edge and to meet increasingly sophisticated custom-
er demands, Canon is reinforcing its hardware and software 
product lineups and solution capability. 
  Canon’s laser printer business has maintained a strong mar-
ket position and has consistently displayed solid growth. 
However, the recent global economic downturn has led to a 
dramatic market decline. Although a recovery is expected in 
developing countries, particularly in Asia, uncertainty remains. 
Within the monochrome laser printer market, demand in emerg-
ing economies, which had been driving market expansion, 
declined in fi scal 2009 along with demand in developed coun-
tries. This situation has caused the overall market to shrink. As 
for color laser printers, market growth reversed from expansion 
to a slight contraction. Under such severe market conditions, 
Canon is accelerating its development of competitive, strategic 
products in all segments in preparation for an eventual econom-
ic recovery. Canon is also focused on shifting from selling single-
function models to multifunction models, where Canon expects 
continued growth in demand. Canon is concurrently promoting 
automated production of cartridges and in-house production of 
components in order to ensure stable procurement. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:24)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:20)(cid:1)(cid:49)(cid:46)

 
 
 
58        CANON ANNUAL REPORT 2009 

  Although the economic downturn caused the large format 
printer market to decline dramatically, Canon launched four new 
models (iPF650/655/750/755) that met commercial success and 
contributed signifi cantly to sales due to their easy use and new 
compact design. Accordingly, Canon expanded its market share 
in fi scal year 2009.

Consumer Business Unit 
The digital SLR camera market was affected by the worldwide 
economic downturn starting in the second half of 2008, result-
ing in a much lower volume of shipments in the fi rst quarter of 
2009 as compared to the same quarter of the previous year. 
Subsequent quarters, however, rebounded to roughly the same 
level as 2008. Thus, the full year improved as compared to the 
previous year. In technology terms, the market is expected to 
continue improving image sensor performance, with further 
increases in ISO settings making it increasingly possible to take 
beautiful photographs even in dark environments. In addition, 
video functions are now being included in cameras for every 
class of user from entry-level to professional, as high-quality 
video capability has come to be considered as a basic function 
for these products. 
  Although the Asian market (including China) for compact 
digital cameras was strong in 2009, the developed market 
shrank between 10% and 15%, and both the East European 
and South American markets declined to below the levels for 
the previous year. Thus, the global market shrank by 8% overall. 
Nevertheless, Canon has continued to maintain its top market 
share compared with its market share in 2008. The developed 
market is expected to remain stable in 2010, and emerging mar-
kets other than Russia are expected to remain on a positive 
growth track, resulting in a projected slight worldwide increase 
as compared to 2009.

Factors including a fi erce price war and the strong yen have 
been drastically squeezing profi t margins. While both the digital 
SLR camera market and the compact digital camera market as a 
whole are relying more and more on electronic manufacturing 
services companies, because cost competition is expected to 
intensify in the future, Canon plans to take advantage of its 
economies of scale and maintain profi tability thanks to its 100% 
internal manufacturing system.
  Canon expects the interchangeable lens market to grow as a 
result of its penetration into the digital SLR camera market. Canon 
aims to expand its sales and market share by introducing products 
with features such as Canon’s Image Stabilizer functionality. 

  While the global video camera market has diversifi ed with 
respect to new storage media, including DVDs, hard disks, fl ash 
memory and others, the trends toward fl ash memory as the 
future mainstream medium and HD became clear in 2009. 
Despite the worldwide economic downturn that started in the 
fall of 2008, the fl ash memory and HD market segments have 
continued to grow year-on-year. The low-priced Webcam mar-
ket has proven to be strong, particularly in North America. 
Webcams appeal to a user segment that wants to enjoy conve-
nient video capabilities, and they have been selling in increasing 
numbers. Canon is working to expand sales of its powerful line-
up of products to meet a wide range of user needs with even 
greater added value. Canon seeks to differentiate itself from the 
competition based on its high-quality HD image technology as 
well as its dual fl ash memory concept.

The business application projector market experienced the 
effects of the economic downturn during 2009, resulting in a 
decline from the predicted unit volume and sales targets. This 
downturn affected products with a high added value. 
Nevertheless, system integrators and other video professionals 
continue to inquire about these products, and Canon plans to 
continue working to expand sales.

Prior to the economic downturn, the market for network 
cameras used for surveillance video and monitoring applications 
showed consistent double-digit growth by sales value. During 
2009, however, due to cancellations and postponements of cap-
ital expenditures, this segment contracted for the fi rst time. 
However, due to trends toward larger numbers of pixels and the 
standardization of operational commands, market research com-
panies are predicting that this segment will rebound once again 
in the future. In order to avoid missing this trend, Canon is 
working to expand sales with a lineup ranging from low-priced, 
mass market models to high value-added models.

In the broadcast television lens market, the demand for HD 
lenses has been growing smoothly over the past several years, 
mainly in the United States and Europe. Due to the economic 
downturn, however, advertising revenues declined in 2009, and 
broadcast stations, which represent the major market segment 
for such products, struggled to obtain funds. For this reason, 
stations began to postpone the purchase of new broadcast 
equipment, resulting in a temporary decline in demand. In the 
medium term, growing demand for replacing equipment is pro-
jected as the conversion to digital broadcasts continues apace in 
developed nations. Demand for HD lenses for news applications 
is also expected to grow in emerging countries, and the market 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:21)(cid:1)(cid:49)(cid:46)

 
 
 
 
 59

Forward looking statements 
The foregoing discussion and other disclosure in this report con-
tains forward-looking statements that refl ect management’s cur-
rent views with respect to certain future events and fi nancial 
performance. Actual results may differ materially from those 
projected or implied in the forward-looking statements. Further, 
certain forward-looking statements are based upon assumptions 
of future events that may not prove to be accurate. The follow-
ing important factors could cause actual results to differ materi-
ally from those projected or implied in any forward-looking 
statements: foreign currency exchange rate fl uctuations; the 
uncertainty of Canon’s ability to implement its plans to localize 
production and other measures to reduce the impact of foreign 
currency exchange rate fl uctuations; uncertainty as to economic 
conditions in Canon’s major markets; uncertainty of continued 
demand for Canon’s high-value-added products; uncertainty as 
to the recovery of computer and related markets; uncertainty of 
recovery in demand for Canon’s semiconductor production 
equipment; Canon’s ability to continue to develop products and 
to market products that incorporate new technology on a timely 
basis, are competitively priced, and achieve market acceptance; 
the possibility of losses resulting from foreign currency transac-
tions designed to reduce fi nancial risks from changes in foreign 
currency exchange rates; and inventory risk due to shifts in mar-
ket demand.

is expected to rebound as a result. Canon already has a high 
 market share worldwide and plans to increase sales and expand 
its share as the market recovers, further solidifying its position in 
the industry.

In the inkjet printer market, market growth drastically 
declined in the fi rst half of 2009, led by the global economic 
downturn. Beginning in the third quarter, the market started to 
recover gradually and in the fourth quarter it returned to the 
levels of the previous year. To manage these trends, Canon has 
focused on selling mid-range to high-end models which enable 
large volume printing, including photo printers for professional 
and experienced amateurs and wireless MFPs. Canon also has 
strengthened its lineup with respect to entry-level models.

Industry and Others Business Unit 
Earnings for semiconductor device manufacturers deteriorated 
sharply in the wake of the recent fi nancial crisis, and the impact 
on the market for steppers has been severe. As a result, a drastic 
reduction in shipments from 2008 to 2009 was unavoidable. Due 
to this unexpected prolonged sluggish demand, long-lived assets 
mainly consisting of production equipment for this business with 
a carrying amount of ¥15,390 million were written down to 
zero in 2009. The market for semiconductor devices is gradually 
recovering, but a true recovery for the semiconductor production 
equipment market is expected to take more time. Cost-cutting 
measures therefore remain a high priority. In addition, in case the 
demand decreases drastically from 2009, the impairment of 
long-lived assets will not affect the operating profi t because they 
have been written down to zero in 2009, but other assets may 
have a risk of impairment.

Sales of mask aligners for LCD panels declined drastically in 
2009 as LCD panel manufacturers, mainly in Taiwan, postponed 
or froze their equipment investment between the third quarter 
of 2008 and the fi rst quarter of 2009. Canon continues to prior-
itize the Chinese market and is carefully monitoring market 
trends, such as bigger sizes and high-defi nition LCD panels, in 
order to quickly respond to customer demands.

The document scanners market has declined due to a reduc-
tion of equipment investment during the economic downturn. 
Despite this decline, Canon will strengthen its lineup of docu-
ment scanners in order to expand sales. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:22)(cid:26)

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60        CANON ANNUAL REPORT 2009 

TEN-YEAR FINANCIAL SUMMARY

Net sales:

Domestic
Overseas
Total

Percentage of previous year

Millions of yen (except per share amounts)

2009

2008

2007

2006

  ¥  702,344   ¥  868,280   ¥  947,587   ¥  932,290
 3,224,469
 4,156,759
  110.7%

 3,533,759  
 4,481,346  
  107.8%  

 3,225,881  
 4,094,161  
91.4%  

 2,506,857  
 3,209,201  
78.4%  

Net income attributable to Canon Inc.

Percentage of sales

  131,647  
4.1%  

  309,148  
7.6%  

  488,332  
10.9%  

  455,325
11.0%

Advertising
Research and development expenses
Depreciation of property, plant and equipment
Increase in property, plant and equipment

Long-term debt, excluding current installments
Canon Inc. stockholders’ equity
Total assets
Per share data:

Income before cumulative effect of change 
  in accounting principle:

Basic
Diluted

Net income attributable to Canon Inc. 
  stockholders per share:

Basic
Diluted

Dividends per share
Stock price:

High
Low

78,009  
  304,600  
  277,399  
  216,128  

  112,810  
  374,025  
  304,622  
  361,988  

  132,429  
  368,261  
  309,815  
  428,549  

  116,809
  308,307
  235,804
  379,657

  ¥ 

4,912   ¥ 

8,423   ¥ 

8,680   ¥ 

 2,688,109  
 3,847,557  

 2,659,792  
 3,969,934  

 2,922,336  
 4,512,625  

15,789
 2,986,606
 4,521,915

  ¥ 

106.64   ¥ 
106.64  

246.21   ¥ 
246.20  

377.59   ¥ 
377.53  

341.95
341.84

106.64  
106.64  
110.00  

4,070  
2,115  

246.21  
246.20  
110.00  

5,820  
2,215  

377.59  
377.53  
110.00  

7,450  
5,190  

341.95
341.84
83.33

6,780
4,567

Average number of common shares in thousands
Number of employees

 1,234,482  
  168,879  

 1,255,626  
  166,980  

 1,293,296  
  131,352  

 1,331,542
  118,499

Common Stock Price Range (Tokyo Stock Exchange)
(Yen)

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

00

01

02

03

04

05

06

07

08

09

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:21)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2005

2004

2003

2002

2001

2000

2009

 61

Thousands of U.S. dollars
(except per share amounts)

  ¥  856,205   ¥  849,734   ¥  801,400   ¥  732,551   ¥  827,288   ¥  779,366
 1,917,054
 2,696,420
  106.5%

 2,080,285  
 2,907,573  
  107.8%  

 2,897,986  
 3,754,191  
  108.3%  

 2,396,672  
 3,198,072  
  108.8%  

 2,207,577  
 2,940,128  
  101.1%  

 2,618,119  
 3,467,853  
  108.4%  

  384,096  
10.2%  

  343,344  
9.9%  

  275,730  
8.6%  

  190,737  
6.5%  

  167,561  
5.8%  

  134,088
5.0%

  106,250  
  286,476  
  205,727  
  383,784  

  111,770  
  275,300  
  174,397  
  318,730  

  100,278  
  259,140  
  168,636  
  210,038  

71,725  
  233,669  
  158,469  
  198,702  

66,837  
  218,616  
  147,286  
  207,674  

67,840
  194,552
  144,043
  170,986

  ¥ 

27,082   ¥ 

28,651   ¥ 

59,260   ¥ 

81,349   ¥ 

 2,604,682  
 4,043,553  

 2,209,896  
 3,587,021  

 1,865,545  
 3,182,148  

 1,591,950  
 2,942,706  

95,526   ¥  142,925
 1,298,914
 2,832,125

 1,458,476  
 2,844,756  

$  7,634,174
 27,248,446
 34,882,620
78.4%

  1,430,946
4.1%

847,924
  3,310,870
  3,015,207
  2,349,217

$ 

53,391
 29,218,576
 41,821,272

  ¥ 

288.63   ¥ 
288.36  

258.53   ¥ 
257.85  

209.21   ¥ 
207.17  

145.04   ¥ 
143.20  

124.71   ¥ 
123.03  

102.44
101.01

$ 

288.63  
288.36  
66.67  

4,780  
3,460  

258.53  
257.85  
43.33  

3,880  
3,273  

209.21  
207.17  
33.33  

4,140  
2,607  

145.04  
143.20  
20.00  

3,500  
2,413  

127.53  
125.80  
16.67  

3,553  
2,100  

102.44
101.01
14.00

3,747
2,267

 1,330,761  
  115,583  

 1,328,048  
  108,257  

 1,317,974  
  102,567  

 1,315,074  
97,802  

 1,313,940  
93,620  

 1,308,909
86,673

1.16
1.16

1.16
1.16
1.20

44.24
22.99

Notes:
1.  Canon adopted new guidance for noncontrolling interests in consolidated fi nancial statements in the fi scal year beginning January 1, 2009.

In accordance with the adoption of this guidance, “income before income taxes and minority interests” is now referred to as “income before income taxes” and 
“net income” is now referred to as “net income attributable to Canon Inc.”

2.  U.S. dollar amounts are translated from yen at the rate of U.S.$1 = JPY92, the approximate exchange rate on the Tokyo Foreign Exchange Market as of 

December 30, 2009.

3.  The Company made a three-for-two stock split on July 1, 2006. The average number of common shares and the per share data for the periods prior to the stock 

split have been adjusted to refl ect the stock split.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:21)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
62        CANON ANNUAL REPORT 2009 

CONSOLIDATED BALANCE SHEETS
CANON INC. AND SUBSIDIARIES 

ASSETS
Current assets:

Cash and cash equivalents (Note 1)
Short-term investments (Note 3)
Trade receivables, net (Note 4)
Inventories (Note 5)
Prepaid expenses and other current assets (Notes 7 and 12)

Total current assets

Noncurrent receivables (Note 19)
Investments (Note 3)
Property, plant and equipment, net (Notes 6 and 7)
Intangible assets, net (Note 8)
Other assets (Notes 7,8,11 and 12)

Total assets

LIABILITIES AND EQUITY
Current liabilities:

Short-term loans and current portion of long-term debt (Note 9)
Trade payables (Note 10)
Accrued income taxes (Note 12)
Accrued expenses (Notes 11 and 19)
Other current liabilities (Notes 6 and 12)

Total current liabilities 

Long-term debt, excluding current installments (Note 9)
Accrued pension and severance cost (Note 11)
Other noncurrent liabilities (Note 12)

Total liabilities

Commitments and contingent liabilities (Note 19)
Equity:
Canon Inc. stockholders’ equity:

Common stock

Authorized 3,000,000,000 shares; 
  issued 1,333,763,464 shares in 2009 and in 2008 (Note 13)

Additional paid-in capital (Note 13)
Legal reserve (Note 14)
Retained earnings (Note 14)
Accumulated other comprehensive income (loss) (Note 15)
Treasury stock, at cost; 99,288,001 shares in 2009 and 
  99,275,245 shares in 2008

Total Canon Inc. stockholders’ equity

Noncontrolling interests

Total equity
Total liabilities and equity

See accompanying Notes to Consolidated Financial Statements.

December 31, 2009 and 2008

Millions of yen

Thousands of
U.S. dollars (Note 2)

2009

2008

2009

  ¥  795,034 
19,089 
  556,572 
  373,241 
  273,843 
 2,017,779 
14,936 
  114,066 
 1,269,785 
  117,396 
  313,595 
  ¥ 3,847,557 

(As adjusted) (Note 1)

  ¥  679,196
7,651
  595,422
  506,919
  275,660
 2,064,848
14,752
88,825
 1,357,186
  119,140
  325,183
  ¥ 3,969,934

  ¥ 

4,869
  339,113
50,105
  274,300
  115,303
  783,690
4,912
  115,904
63,651
  968,157

  ¥ 

5,540
  406,746
69,961
  277,117
  184,636
  944,000
8,423
  110,784
55,745
 1,118,952

  $  8,641,674
207,489
  6,049,696
  4,056,967
  2,976,554
 21,932,380
162,348
  1,239,848
 13,802,011
  1,276,043
  3,408,642
  $ 41,821,272

  $ 

52,924
  3,686,011
544,620
  2,981,522
  1,253,293
  8,518,370
53,391
  1,259,826
691,859
 10,523,446

  174,762
  404,293
54,687
 2,871,437
  (260,818)

  174,762
  403,790
53,706
 2,876,576
  (292,820)

  1,899,587
  4,394,489
594,424
 31,211,272
 (2,834,978)

  (556,252)
 2,688,109
  191,291
 2,879,400
  ¥ 3,847,557

  (556,222)
 2,659,792
  191,190
 2,850,982
  ¥ 3,969,934

 (6,046,218)
 29,218,576
  2,079,250
 31,297,826
  $ 41,821,272

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:19)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:22)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF INCOME
CANON INC. AND SUBSIDIARIES 

Net sales
Cost of sales (Notes 6, 8, 11 and 19)

Gross profi t

Operating expenses (Notes 1, 6 ,8, 11, 16 and 19):
Selling, general and administrative expenses
Research and development expenses

Operating profi t

Other income (deductions):

Interest and dividend income
Interest expense
Other, net (Notes 1, 3 and 18)

Income before income taxes

Income taxes (Note 12)

Consolidated net income 

 63

Years ended December 31, 2009, 2008 and 2007

Millions of yen

Thousands of
U.S. dollars (Note 2)

2009

2008

2007

2009

(As adjusted) (Note 1)

  ¥ 3,209,201
 1,781,808
 1,427,393

  ¥ 4,094,161
 2,156,153
 1,938,008

  ¥ 4,481,346
 2,234,365
 2,246,981

  $ 34,882,620
 19,367,479
 15,515,141

  905,738
  304,600
 1,210,338
  217,055

5,202
(336)
(2,566)
2,300
  219,355

 1,067,909
  374,025
 1,441,934
  496,074

19,442
(837)
(33,532)
(14,927)
  481,147

 1,122,047
  368,261
 1,490,308
  756,673

32,819
(1,471)
(19,633)
11,715
  768,388

  9,844,978
  3,310,870
 13,155,848
  2,359,293

56,543
(3,652)
(27,891)
25,000
  2,384,293

84,122
  135,233

  160,788
  320,359

  264,258
  504,130

914,369
  1,469,924

Less: Net income attributable to noncontrolling interests  

Net income attributable to Canon Inc.

Net income attributable to Canon Inc. stockholders 
  per share (Note 17):

Basic
Diluted

Cash dividends per share

See accompanying Notes to Consolidated Financial Statements.

3,586
  ¥  131,647

11,211
  ¥  309,148

15,798
  ¥  488,332

38,978
  $  1,430,946

Yen

U.S. dollars (Note 2)

  ¥ 

106.64
106.64
110.00

  ¥ 

246.21
246.20
110.00

  ¥ 

377.59
377.53
110.00

  $ 

1.16
1.16
1.20

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:20)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:22)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
64        CANON ANNUAL REPORT 2009 

CONSOLIDATED STATEMENTS OF EQUITY
CANON INC. AND SUBSIDIARIES

Common
stock
¥174,603

Additional
paid-in
capital
¥403,510

Legal
reserve
¥43,600

Retained
earnings
¥2,368,047

Millions of yen

Accumulated
other
comprehensive
income (loss)
¥      2,718

Total
 Canon Inc. 
stockholders’ 
equity
¥2,986,606

Treasury
stock
¥    (5,872)

Noncontrolling 
interests
¥216,801

Total
equity
¥3,203,407

95 

95 

(617)

(2,204)

(131,612)

2,417 

(2,417)

(2,204)
190 

(617)
(131,612)

— 

(2,204)
190 

(12,802)
(131,612)
(4,612)
—

(12,185)

(4,612)

488,332 

488,332 

15,798 

504,130 

(62)

(1,778)

814 
32,978 

46,017 

2,720,146 

34,670

(450,314)
(456,186)

174,698 
64 

3 
402,991 
63 

761 

(145,024)

7,689 

(7,689)

(62)

(1,778)

814 
32,978 
520,284 
(450,311)
2,922,336 
127 

761 
(145,024)

—

(26)

(577)

7 
7,664 
22,866 

222,870 

(26,218)

(5,123)

(88)

(2,355)

821 
40,642 
543,150 
(450,311)
3,145,206 
127 

(25,457)
(145,024)
(5,123)
—

309,148 

309,148 

11,211 

320,359 

(258,764)

(5,152)

2,342 
(65,916)

174,762 

(25)
403,790 

503

53,706 

(5)
2,876,576 

(292,820)

(100,036)
(556,222)

(135,793)

981

(981)

(258,764)

(1,911)

(260,675)

(5,152)

(690)

(5,842)

2,342 
(65,916)
(18,342)
(100,066)
2,659,792 

503
(135,793)

—

—
(8,949)
(339)

191,190 

(1,376)

(3,326)

2,342 
(74,865)
(18,681)
(100,066)
2,850,982 

(873)
(135,793)
(3,326)
—

131,647

131,647

3,586

135,233

33,340

2,150

(1,422)
(2,066)

¥174,762

¥404,293

¥54,687

(12)
¥2,871,437

¥(260,818)

(30)
¥(556,252)

33,340

2,150

(1,422)
(2,066)
163,649
(42)
¥2,688,109

30

67

(1)
1,121
4,803

¥191,291

33,370

2,217

(1,423)
(945)
168,452
(42)
¥2,879,400

Balance at December 31, 2006
Cumulative effect of a change in 
   accounting principle - adoption of 
accounting guidance for sabbatical leave 
and other similar benefi ts, net of tax
Conversion of convertible debt
Equity transactions with noncontrolling 
   interests and other
Dividends paid to Canon Inc. stockholders
Dividends paid to noncontrolling interests
Transfer to legal reserve
Comprehensive income:

Net income
Other comprehensive income (loss), 
  net of tax (Note 15):

Foreign currency translation adjustments
Net unrealized gains and losses 
  on securities
Net gains and losses on derivative 
  instruments
Pension liability adjustments

Total comprehensive income
Repurchase of treasury stock, net
Balance at December 31, 2007
Conversion of convertible debt 
Equity transactions with noncontrolling 
  interests and other
Dividends paid to Canon Inc. stockholders
Dividends paid to noncontrolling interests
Transfer to legal reserve
Comprehensive income (loss):

Net income
Other comprehensive income (loss), 
  net of tax (Note 15):

Foreign currency translation adjustments
Net unrealized gains and losses 
  on securities
Net gains and losses on derivative 
  instruments
Pension liability adjustments
Total comprehensive income (loss)

Repurchase of treasury stock, net
Balance at December 31, 2008
Equity transactions with noncontrolling 
  interests and other
Dividends paid to Canon Inc. stockholders
Dividends paid to noncontrolling interests
Transfer to legal reserve
Comprehensive income:

Net income
Other comprehensive income (loss), 
  net of tax (Note 15):

Foreign currency translation adjustments
Net unrealized gains and losses 
  on securities
Net gains and losses on derivative 
  instruments
Pension liability adjustments

Total comprehensive income
Repurchase of treasury stock, net
Balance at December 31, 2009

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:21)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:22)(cid:1)(cid:49)(cid:46)

 65

Thousands of U.S. dollars (Note 2)

Common
stock
$1,899,587

Additional
paid-in
capital
$4,389,022

Legal
reserve

Retained
earnings

$583,761 $31,267,130

Accumulated
other
Treasury
comprehensive
stock
income (loss)
$(3,182,825) $(6,045,892) $28,910,783

Total
Canon Inc. 
stockholders’ 
equity

Noncontrolling 
interests

Total
equity

$2,078,152 $30,988,935

5,467

(1,476,011)

10,663

(10,663)

5,467
(1,476,011)

—

(14,956)

(36,152)

(9,489)
(1,476,011)
(36,152)
—

1,430,946

1,430,946

38,978

1,469,924

362,391

23,370

362,391

23,370

326

728

362,717

24,098

$1,899,587

$4,394,489

(130)
$594,424 $31,211,272

(15,457)
(22,457)

(15,457)
(22,457)
1,778,793
(456)
$(2,834,978) $(6,046,218) $29,218,576

(326)

(11)
12,185
52,206

(15,468)
(10,272)
1,830,999
(456)
$2,079,250 $31,297,826

Balance at December 31, 2008
Equity transactions with noncontrolling 
  interests and other
Dividends paid to Canon Inc. stockholders
Dividends paid to noncontrolling interests
Transfer to legal reserve
Comprehensive income:

Net income
Other comprehensive income (loss), 
  net of tax (Note 15):

Foreign currency translation adjustments
Net unrealized gains and losses 
  on securities
Net gains and losses on derivative 
  instruments
Pension liability adjustments

Total comprehensive income
Repurchase of treasury stock, net
Balance at December 31, 2009

See accompanying Notes to Consolidated Financial Statements.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:23)(cid:1)(cid:49)(cid:46)

66        CANON ANNUAL REPORT 2009 

CONSOLIDATED STATEMENTS OF CASH FLOWS
CANON INC. AND SUBSIDIARIES 

Cash fl ows from operating activities:
Consolidated net income
Adjustments to reconcile consolidated net income to 
  net cash provided by operating activities:

Depreciation and amortization
Loss on disposal of property, plant and equipment
Impairment loss of fi xed assets (Note 6)
Deferred income taxes
Equity in (earnings) losses of affi liated companies
(Increase) decrease in trade receivables
(Increase) decrease in inventories
Increase (decrease) in trade payables
Increase (decrease) in accrued income taxes
Increase (decrease) in accrued expenses
Increase (decrease) in accrued (prepaid) pension and 
  severance cost
Other, net

Net cash provided by operating activities

Cash fl ows from investing activities:
Purchases of fi xed assets (Note 6)
Proceeds from sale of fi xed assets (Note 6)
Purchases of available-for-sale securities
Proceeds from sale and maturity of 
  available-for-sale securities
Proceeds from maturity of held-to-maturity securities
(Increase) decrease in time deposits, net
Acquisitions of subsidiaries, net of cash acquired
Purchases of other investments
Other, net

Net cash used in investing activities

Cash fl ows from fi nancing activities:

Proceeds from issuance of long-term debt
Repayments of long-term debt
Decrease in short-term loans, net
Dividends paid
Repurchases of treasury stock, net
Other, net

Net cash used in fi nancing activities
Effect of exchange rate changes on cash and 
  cash equivalents
Net change in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Supplemental disclosure for cash fl ow information:

Cash paid during the year for:

Interest
Income taxes

See accompanying Notes to Consolidated Financial Statements.

Years ended December 31, 2009, 2008 and 2007

Millions of yen

Thousands of
U.S. dollars (Note 2)

2009

2008

2007

2009

(As adjusted) (Note 1)

  ¥  135,233

  ¥  320,359

  ¥  504,130

  $  1,469,924

  315,393
8,215
  15,466
  20,712
  12,649
  48,244
  143,580
  (76,843)
  (21,023)
(9,827)

4,765
  14,671
  611,235

 (327,983)
8,893
(3,253)

2,460

—  

  (11,345)
(2,979)
  (37,981)
1,944
 (370,244)

3,361
(6,282)
(280)
 (135,793)
(42)
(3,343)
 (142,379)

  341,337
  11,811
  13,503
  (32,497)
  20,047
  83,521
  49,547
  (36,719)
  (77,340)
  (30,694)

  (12,128)
  (34,063)
  616,684

 (428,168)
7,453
(7,307)

4,320
  10,000
2,892
(5,999)
  (45,473)
  (10,198)
 (472,480)

6,841
  (15,397)
(2,643)
 (145,024)
 (100,066)
  (21,276)
 (277,565)

  341,694
9,985
15,908
(35,021)
(5,634)
(10,722)
(26,643)
21,136
14,988
43,035

(15,387)
(18,200)
  839,269

  (474,285)
9,635
(2,281)

8,614
10,000
31,681
(15,675)
(2,432)
2,258
  (432,485)

2,635
(13,046)
(358)
  (131,612)
  (450,311)
(11,691)
  (604,383)

  3,428,185
89,294
168,109
225,130
137,490
524,391
  1,560,652
(835,250)
(228,511)
(106,815)

51,793
159,467
  6,643,859

 (3,565,033)
96,663
(35,359)

26,739
—
(123,315)
(32,380)
(412,837)
21,131
 (4,024,391)

36,533
(68,283)
(3,043)
 (1,476,011)
(456)
(36,338)
 (1,547,598)

  17,226
  115,838
  679,196
  ¥  795,034

 (131,906)
 (265,267)
  944,463
  ¥  679,196

(13,564)
  (211,163)
 1,155,626
  ¥  944,463

187,239
  1,259,109
  7,382,565
  $  8,641,674

  ¥ 

384
  82,906

  ¥ 

901
  263,392

  ¥ 

1,476
  273,888

  $ 

4,174
901,152

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:23)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
CANON INC. AND SUBSIDIARIES

 67

1. Basis of Presentation and Signifi cant Accounting Policies
(a) Description of Business
Canon Inc. (the “Company”) and subsidiaries (collectively 
“Canon”) is one of the world’s leading manufacturers in such 
fi elds as offi ce products, consumer products and industry and 
other products. Offi ce products consist mainly of network multi-
function devices (“MFDs”), copying machines, laser printers and 
large format inkjet printers. Consumer products consist mainly 
of digital single-lens refl ex (“SLR”) cameras, compact digital 
cameras, interchangeable lenses, digital video camcorders, inkjet 
multifunction peripherals, single function inkjet printers, image 
scanners and broadcasting equipment. Industry and other prod-
ucts consist mainly of semiconductor production equipment, 
mirror projection mask aligners for liquid crystal display (“LCD”) 
panels, and medical equipment. Canon’s consolidated net sales 
for the years ended December 31, 2009, 2008 and 2007 were 
distributed as follows: the Offi ce Business Unit 51%, 55% and 
55%, the Consumer Business Unit 41%, 35% and 36%, the 
Industry and Others Business Unit 11%, 13% and 12%, and 
elimination between segments 3%, 3% and 3%, respectively. 
These percentages were computed by dividing segment net 
sales, including intersegment sales, by consolidated net sales, 
based on the segment operating results described in Note 22.
Sales are made principally under the Canon brand name, 
almost entirely through sales subsidiaries. These subsidiaries are 
responsible for marketing and distribution, and primarily sell to 
retail dealers in their geographic area. Approximately 78%, 79% 
and 79% of consolidated net sales for the years ended 
December 31, 2009, 2008 and 2007 were generated outside 
Japan, with 28%, 28% and 30% in the Americas, 31%, 33% 
and 33% in Europe, and 19%, 18% and 16% in other areas, 
respectively.
  Canon sells laser printers on an OEM basis to Hewlett-
Packard Company; such sales constituted approximately 20%, 
23% and 22% of consolidated net sales for the years ended 
December 31, 2009, 2008 and 2007, respectively, and are 
included in the Offi ce Business Unit.
  Canon’s manufacturing operations are conducted primarily 
at 25 plants in Japan and 16 overseas plants which are located 
in countries or regions such as the United States, Germany, 
France, Taiwan, China, Malaysia, Thailand and Vietnam.

(b) Basis of Presentation
The Company and its domestic subsidiaries maintain their books 
of account in conformity with fi nancial accounting standards of 
Japan. Foreign subsidiaries maintain their books of account in 
conformity with fi nancial accounting standards of the countries 
of their domicile.

  Certain adjustments and reclassifi cations have been incorpo-
rated in the accompanying consolidated fi nancial statements to 
conform with U.S. generally accepted accounting principles 
(“GAAP”). These adjustments were not recorded in the statutory 
books of account.

(c) Principles of Consolidation
The consolidated fi nancial statements include the accounts of 
the Company, its majority owned subsidiaries and those variable 
interest entities where the Company or its consolidated subsid-
iaries are the primary benefi ciaries. All signifi cant intercompany 
balances and transactions have been eliminated.

(d) Use of Estimates
The preparation of the consolidated fi nancial statements in con-
formity with U.S. GAAP requires management to make esti-
mates and assumptions that affect the reported amounts of 
assets and liabilities and the disclosure of contingent assets and 
liabilities at the date of the consolidated fi nancial statements 
and the reported amounts of revenues and expenses during the 
period. Signifi cant estimates and assumptions are refl ected in 
valuation and disclosure of revenue recognition, allowance for 
doubtful receivables, valuation of inventories, impairment of 
long-lived assets, environmental liabilities, valuation of deferred 
tax assets, uncertain tax positions and employee retirement and 
severance benefi t plans. Actual results could differ materially 
from those estimates.

(e) Translation of Foreign Currencies
Assets and liabilities of the Company’s subsidiaries located out-
side Japan with functional currencies other than Japanese yen 
are translated into Japanese yen at the rates of exchange in 
effect at the balance sheet date. Income and expense items are 
translated at the average exchange rates prevailing during the 
year. Gains and losses resulting from translation of fi nancial 
statements are excluded from earnings and are reported in other 
comprehensive income (loss).
  Gains and losses resulting from foreign currency transac-
tions, including foreign exchange contracts, and translation of 
assets and liabilities denominated in foreign currencies are 
included in other income (deductions) in the consolidated state-
ments of income. Foreign currency exchange gains and losses 
was a net gain of ¥1,842 million ($20,022 thousand) for the 
year ended December 31, 2009, and were net losses of ¥11,212 
million and ¥31,943 million for the years ended December 31, 
2008 and 2007, respectively. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:24)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:24)(cid:1)(cid:49)(cid:46)

 
68        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

(f) Cash Equivalents
All highly liquid investments acquired with original maturities of 
three months or less are considered to be cash equivalents. 
Certain debt securities with original maturities of less than three 
months classifi ed as available-for-sale securities of ¥184,856 mil-
lion ($2,009,304 thousand) and ¥194,030 million at December 
31, 2009 and 2008, respectively, are included in cash and cash 
equivalents in the consolidated balance sheets. Additionally, cer-
tain debt securities with original maturities of less than three 
months classifi ed as held-to-maturity securities of ¥999 million 
($10,859 thousand) and ¥997 million at December 31, 2009 
and 2008, respectively, are also included in cash and cash equiv-
alents. Fair value for these securities approximates their cost.

(g) Investments
Investments consist primarily of time deposits with original 
maturities of more than three months, debt and marketable 
equity securities, investments in affi liated companies and non-
marketable equity securities. Canon reports investments with 
maturities of less than one year as short-term investments.

 Canon classifi es investments in debt and marketable equity 

securities as available-for-sale or held-to-maturity securities. 
Canon does not hold any trading securities, which are bought 
and held primarily for the purpose of sale in the near term.
  Available-for-sale securities are recorded at fair value. Fair 
value is determined based on quoted market prices, projected 
discounted cash fl ows or other valuation techniques as appropri-
ate. Unrealized holding gains and losses, net of the related tax 
effect, are reported as a separate component of other compre-
hensive income (loss) until realized. Held-to-maturity securities 
are recorded at amortized cost, adjusted for amortization of pre-
miums and accretion of discounts.
  Available-for-sale and held-to-maturity securities are regular-
ly reviewed for other-than-temporary declines in the carrying 
amount based on criteria that include the length of time and the 
extent to which the market value has been less than cost, the 
fi nancial condition and near-term prospects of the issuer and 
Canon’s intent and ability to retain the investment for a period 
of time suffi cient to allow for any anticipated recovery in market 
value. For debt securities for which the declines are deemed to 
be other-than-temporary and there is no intent to sell, impair-
ments are separated into the amount related to credit loss, 
which is recognized in earnings, and the amount related to all 
other factors, which is recognized in other comprehensive 
income (loss). For debt securities for which the declines are 
deemed to be other-than-temporary and there is an intent to 
sell, impairments in their entirety are recognized in earnings. For 
equity securities for which the declines are deemed to be other-
than-temporary, impairments in their entirety are recognized in 
earnings. Canon recognizes an impairment loss to the extent by 

which the cost basis of the investment exceeds the fair value of 
the investment. 

Realized gains and losses are determined on the average 

cost method and refl ected in earnings.

Investments in affi liated companies over which Canon has the 

ability to exercise signifi cant infl uence, but does not hold a con-
trolling fi nancial interest, are accounted for by the equity method.
  Non-marketable equity securities in companies over which 
Canon does not have the ability to exercise signifi cant infl uence 
are stated at cost and reviewed periodically for impairment.

(h)(cid:1)Allowance for Doubtful Receivables
Allowance for doubtful trade and fi nance receivables is main-
tained for all customers based on a combination of factors, 
including aging analysis, macroeconomic conditions, signifi cant 
one-time events, and historical experience. An additional reserve 
for individual accounts is recorded when Canon becomes aware 
of a customer’s inability to meet its fi nancial obligations, such as 
in the case of bankruptcy fi lings. If circumstances related to cus-
tomers change, estimates of the recoverability of receivables 
would be further adjusted. When all collection options are 
exhausted including legal recourse, the accounts or portions 
thereof are deemed to be uncollectable and charged against 
the allowance.

(i) Inventories
Inventories are stated at the lower of cost or market value. Cost 
is determined by the average method for domestic inventories 
and principally by the fi rst-in, fi rst-out method for overseas 
inventories.

(j) Impairment of Long-Lived Assets
Long-lived assets, such as property, plant and equipment, and 
acquired intangibles subject to amortization, are reviewed for 
impairment whenever events or changes in circumstances indi-
cate that the carrying amount of an asset may not be recover-
able. Recoverability of assets to be held and used is measured by 
a comparison of the carrying amount of the asset and the esti-
mated undiscounted future cash fl ows expected to be generat-
ed by the asset. If the carrying amount of the asset exceeds its 
estimated undiscounted future cash fl ows, an impairment 
charge is recognized in the amount by which the carrying 
amount of the asset exceeds the fair value of the asset. Assets 
to be disposed of by sale are reported at the lower of the carry-
ing amount or fair value less costs to sell, and are no longer 
depreciated.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:24)(cid:1)(cid:49)(cid:46)

 
 
 
 69

(k) Property, Plant and Equipment
Property, plant and equipment are stated at cost. Depreciation is 
calculated principally by the declining-balance method, except 
for certain assets which are depreciated by the straight-line 
method over the estimated useful lives of the assets. 

The depreciation period ranges from 3 years to 60 years for 
buildings and 1 year to 20 years for machinery and equipment.
  Assets leased to others under operating leases are stated at 
cost and depreciated to the estimated residual value of the 
assets by the straight-line method over the period ranging from 
2 years to 5 years.

(l) Goodwill and Other Intangible Assets
Goodwill and other intangible assets with indefi nite useful lives 
are not amortized, but are instead tested for impairment annu-
ally in the fourth quarter of each year, or more frequently if indi-
cators of potential impairment exist. Canon performs its 
impairment test of goodwill at the reporting unit level, which is 
one level below the operating segment level. All goodwill is 
assigned to the reporting unit or units that benefi t from the syn-
ergies arising from each business combination. Intangible assets 
with fi nite useful lives, consisting primarily of software and 
license fees, are amortized using the straight-line method over 
the estimated useful lives, which range from 3 years to 5 years 
for software and 5 years to 10 years for license fees. Certain 
costs incurred in connection with developing or obtaining inter-
nal use software are capitalized. These costs consist primarily of 
payments made to third parties and the salaries of employees 
working on such software development. Costs incurred in con-
nection with developing internal use software are capitalized at 
the application development stage. In addition, Canon develops 
or obtains certain software to be sold where related costs are 
capitalized after establishment of technological feasibility.

(m) Environmental Liabilities
Liabilities for environmental remediation and other environmen-
tal costs are accrued when environmental assessments or reme-
dial efforts are probable and the costs can be reasonably 
estimated. Such liabilities are adjusted as further information 
develops or circumstances change. Costs of future obligations 
are not discounted to their present values.

(n) Income Taxes
Deferred tax assets and liabilities are recognized for the estimat-
ed future tax consequences attributable to differences between 
the fi nancial statement carrying amounts of existing assets and 
liabilities and their respective tax bases and operating loss and 
tax credit carryforwards. Deferred tax assets and liabilities are 
measured using enacted tax rates expected to apply to taxable 

income in the years in which those temporary differences are 
expected to be recovered or settled. The effect on deferred tax 
assets and liabilities of a change in tax rates is recognized in 
income in the period that includes the enactment date. Canon 
records a valuation allowance to reduce the deferred tax assets 
to the amount that is more likely than not realizable.
  Canon recognizes the fi nancial statement effects of tax posi-
tions when it is more likely than not, based on the technical 
merits, that the tax positions will be sustained upon examination 
by the tax authorities. Benefi ts from tax positions that meet the 
more-likely-than-not recognition threshold are measured at the 
largest amount of benefi t that is greater than 50% likely of 
being realized upon settlement. Interest and penalties accrued 
related to unrecognized tax benefi ts are included in income 
taxes in the consolidated statements of income. 

(o) Stock-Based Compensation
Canon measures stock-based compensation cost at the grant 
date, based on the fair value of the award, and recognizes the 
cost on a straight-line basis over the requisite service period, 
which is the vesting period.

(p)  Net Income Attributable to Canon Inc. Stockholders 

per Share

Basic net income attributable to Canon Inc. stockholders per 
share is computed by dividing net income attributable to Canon 
Inc. by the weighted-average number of common shares out-
standing during each year. Diluted net income attributable to 
Canon Inc. stockholders per share includes the effect from 
potential issuances of common stock based on the assumptions 
that all convertible debentures were converted into common 
stock and all stock options were exercised.

(q) Revenue Recognition
Canon generates revenue principally through the sale of offi ce 
and consumer products, equipment, supplies, and related servic-
es under separate contractual arrangements. Canon recognizes 
revenue when persuasive evidence of an arrangement exists, 
delivery has occurred and title and risk of loss have been trans-
ferred to the customer or services have been rendered, the sales 
price is fi xed or determinable, and collectibility is probable.

Revenue from sales of offi ce products, such as offi ce net-
work digital MFDs and laser printers, and consumer products, 
such as digital cameras and inkjet multifunction peripherals, is 
recognized upon shipment or delivery, depending upon when 
title and risk of loss transfer to the customer.

Revenue from sales of optical equipment, such as steppers 
and aligners that are sold with customer acceptance provisions 
related to their functionality, is recognized when the equipment 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:23)(cid:26)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:24)(cid:1)(cid:49)(cid:46)

 
 
 
70        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

is installed at the customer site and the specifi c criteria of the 
equipment functionality are successfully tested and demonstrat-
ed by Canon. Service revenue is derived primarily from separate-
ly priced product maintenance contracts on equipment sold to 
customers and is measured at the stated amount of the contract 
and recognized as services are provided.
  Canon also offers separately priced product maintenance 
contracts for most offi ce products, for which the customer typi-
cally pays a stated base service fee plus a variable amount based 
on usage. Revenue from these service maintenance contracts is 
measured at the stated amount of the contract and recognized 
as services are provided and variable amounts are earned.

Revenue from the sale of equipment under sales-type leases 
is recognized at the inception of the lease. Income on sales-type 
leases and direct-fi nancing leases is recognized over the life of 
each respective lease using the interest method. Leases not quali-
fying as sales-type leases or direct-fi nancing leases are accounted 
for as operating leases and related revenue is recognized ratably 
over the lease term. When equipment leases are bundled with 
product maintenance contracts, revenue is fi rst allocated consid-
ering the relative fair value of the lease and non-lease deliver-
ables based upon the estimated relative fair values of each 
element. Lease deliverables generally include equipment, fi nanc-
ing and executory costs, while non-lease deliverables generally 
consist of product maintenance contracts and supplies.

For all other arrangements with multiple elements, Canon 
allocates revenue to each element based on its relative fair value 
if such element meets the criteria for treatment as a separate 
unit of accounting. Otherwise, revenue is deferred until the 
undelivered elements are fulfi lled and accounted for as a single 
unit of accounting.
  Canon records estimated reductions to sales at the time of 
sale for sales incentive programs including product discounts, 
customer promotions and volume-based rebates. Estimated 
reductions in sales are based upon historical trends and other 
known factors at the time of sale. In addition, Canon provides 
price protection to certain resellers of its products, and records 
reductions to sales for the estimated impact of price protection 
obligations when announced.

Estimated product warranty costs are recorded at the time 
revenue is recognized and are included in selling, general and 
administrative expenses in the consolidated statements of 
income. Estimates for accrued product warranty costs are based 
on historical experience, and are affected by ongoing product 
failure rates, specifi c product class failures outside of the base-
line experience, material usage and service delivery costs 
incurred in correcting a product failure.

Taxes collected from customers and remitted to governmen-

tal authorities are excluded from revenues in the consolidated 
statements of income.

(r) Research and Development Costs
Research and development costs are expensed as incurred.

(s) Advertising Costs
Advertising costs are expensed as incurred. Advertising expenses 
were ¥78,009 million ($847,924 thousand), ¥112,810 million 
and ¥132,429 million for the years ended December 31, 2009, 
2008 and 2007, respectively.

(t) Shipping and Handling Costs
Shipping and handling costs totaled ¥45,966 million ($499,630 
thousand), ¥62,128 million and ¥63,708 million for the years 
ended December 31, 2009, 2008 and 2007, respectively, and 
are included in selling, general and administrative expenses in 
the consolidated statements of income.

(u) Derivative Financial Instruments
All derivatives are recognized at fair value and are included in 
prepaid expenses and other current assets, or other current lia-
bilities in the consolidated balance sheets. 
  Canon uses and designates certain derivatives as a hedge of 
a forecasted transaction or the variability of cash fl ows to be 
received or paid related to a recognized asset or liability (“cash 
fl ow” hedge). Canon formally documents all relationships 
between hedging instruments and hedged items, as well as its 
risk-management objective and strategy for undertaking various 
hedge transactions. Canon also formally assesses, both at the 
hedge’s inception and on an ongoing basis, whether the deriva-
tives that are used in hedging transactions are highly effective in 
offsetting changes in cash fl ows of hedged items. When it is 
determined that a derivative is not highly effective as a hedge or 
that it has ceased to be a highly effective hedge, Canon discon-
tinues hedge accounting prospectively. Changes in the fair value 
of a derivative that is designated and qualifi es as a cash fl ow 
hedge are recorded in other comprehensive income (loss), until 
earnings are affected by the variability in cash fl ows of the 
hedged item. Gains and losses from hedging ineffectiveness are 
included in other income (deductions). Gains and losses related 
to the components of hedging instruments excluded from the 
assessment of hedge effectiveness are included in other income 
(deductions).
  Canon also uses certain derivative fi nancial instruments 
which are not designated as hedges. The changes in fair values 
of these derivative fi nancial instruments are immediately record-
ed in earnings.
  Canon classifi es cash fl ows from derivatives as cash fl ows 
from operating activities in the consolidated statements of 
cash fl ows.

(v) Guarantees
Canon recognizes, at the inception of a guarantee, a liability for the 
fair value of the obligation it has undertaken in issuing guarantees. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:24)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 71

(w) Recently Issued Accounting Guidance
In June 2009, the Financial Accounting Standards Board 
(“FASB”) issued the Accounting Standards Codifi cation (“ASC”). 
The ASC has become the source of authoritative U.S. GAAP. 
Additionally, rules and interpretive releases of the U.S. Securities 
and Exchange Commission (“SEC”) under authority of the fed-
eral securities laws are also sources of authoritative U.S. GAAP 
for SEC registrants. The ASC did not change current U.S GAAP, 
but was intended to simplify user access to all authoritative U.S. 
GAAP by providing all the authoritative literature related to a 
particular topic in one place. This Codifi cation is effective for fi s-
cal years and interim periods ending after September 15, 2009 
and was adopted by Canon beginning from the quarter ended 
September 30, 2009. This adoption did not have a material 
impact on Canon’s consolidated results of operations and fi nan-
cial condition. However, throughout the notes to the consolidat-
ed fi nancial statements, references that were previously made to 
various former authoritative U.S. GAAP pronouncements have 
been removed.

In December 2007, the FASB issued new accounting guid-
ance for business combinations. This guidance establishes princi-
ples and requirements for how an acquirer recognizes and 
measures in its fi nancial statements the identifi able assets 
acquired, the liabilities assumed, any noncontrolling interest in 
the acquiree and the goodwill acquired in a business combina-
tion. This guidance also establishes disclosure requirements to 
enable the evaluation of the nature and fi nancial effects of the 
business combination. This guidance is effective for fi scal years 
beginning on or after December 15, 2008 and was adopted by 
Canon for any business combinations with an acquisition date on 
or after January 1, 2009. This adoption did not have a material 
impact on Canon’s consolidated results of operations and fi nan-
cial condition.

In December 2007, the FASB issued new accounting guid-
ance for noncontrolling interests in consolidated fi nancial state-
ments. This guidance establishes accounting and reporting 
guidance for ownership interests in subsidiaries held by parties 
other than the parent, the amount of consolidated net income 
attributable to the parent and to the noncontrolling interest, 
changes in a parent’s ownership interest, and the valuation of 
retained noncontrolling equity investments when a subsidiary is 
deconsolidated. This guidance also establishes disclosure 
requirements that clearly identify and distinguish between the 
interests of the parent and the interests of the noncontrolling 
owners. This guidance is effective for fi scal years beginning on 
or after December 15, 2008 on a prospective basis, except for 
certain presentation and disclosure requirements, which must be 
applied retrospectively for all periods presented, and was adopt-
ed by Canon in the fi rst quarter beginning January 1, 2009. 
Upon the adoption of this guidance, noncontrolling interests, 
which were previously referred to as minority interests and clas-
sifi ed between total liabilities and stockholders’ equity on the 
consolidated balance sheets, are now included as a separate 

component of total equity. In addition, consolidated net income 
on the consolidated statements of income now includes the net 
income (loss) attributable to noncontrolling interests. These 
fi nancial statement presentation requirements have been adopt-
ed retrospectively and prior year amounts in the consolidated 
fi nancial statements have been reclassifi ed or adjusted to con-
form to this guidance. This adoption did not have a material 
impact on Canon’s consolidated results of operations and fi nan-
cial condition.

In October 2009, the FASB issued new accounting guidance 

for revenue recognition under multiple-deliverable arrange-
ments. This guidance modifi es the criteria for separating consid-
eration under multiple-deliverable arrangements and requires 
allocation of the overall consideration to each deliverable using 
the estimated selling price in the absence of vendor-specifi c 
objective evidence or third-party evidence of selling price for 
deliverables. As a result, the residual method of allocating 
arrangement consideration will no longer be permitted. The 
guidance also requires additional disclosures about how a ven-
dor allocates revenue in its arrangements and about the signifi -
cant judgments made and their impact on revenue recognition. 
This guidance is effective for fi scal years beginning on or after 
June 15, 2010 and is required to be adopted by Canon no later 
than the fi rst quarter beginning January 1, 2011 (with early 
adoption permitted). The provisions are effective prospectively 
for revenue arrangements entered into or materially modifi ed 
after the effective date, or retrospectively for all prior periods. 
Canon is currently evaluating the effect that the adoption of this 
guidance will have on its consolidated results of operations and 
fi nancial condition.

In October 2009, the FASB issued new accounting guidance 

for software revenue recognition. This guidance modifi es the 
scope of the software revenue recognition guidance to exclude 
from its requirements non-software components of tangible 
products and software components of tangible products that 
are sold, licensed, or leased with tangible products when the 
software components and non-software components of the tan-
gible product function together to deliver the tangible product’s 
essential functionality. This guidance is effective for fi scal years 
beginning on or after June 15, 2010 and is required to be 
adopted by Canon no later than the fi rst quarter beginning 
January 1, 2011 (with early adoption permitted) using the same 
effective date and the same transition method used to adopt 
the guidance for revenue recognition under multiple-deliverable 
arrangements. Canon is currently evaluating the effect that the 
adoption of this guidance will have on its consolidated results of 
operations and fi nancial condition.

(x) Reclassifi cations
Certain reclassifi cations have been made to the prior years’ con-
solidated statements of cash fl ows to conform to the current 
year presentation.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:24)(cid:1)(cid:49)(cid:46)

 
 
 
 
72        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

2. Basis of Financial Statement Translation
The consolidated fi nancial statements presented herein are 
expressed in Japanese yen and, solely for the convenience of the 
reader, have been translated into United States dollars at the 
rate of ¥92=U.S.$1, the approximate exchange rate prevailing 

on the Tokyo Foreign Exchange Market on December 30, 2009. 
This translation should not be construed as a representation that 
the amounts shown could be converted into United States dol-
lars at such rate.

3. Investments
The cost, gross unrealized holding gains, gross unrealized holding losses and fair value for available-for-sale securities included in 
short-term investments and investments by major security type at December 31, 2009 and 2008 were as follows:

December 31

Millions of yen
2009: Current:

Government bonds

Noncurrent:

Government bonds
Corporate bonds
Fund trusts
Equity securities

Millions of yen
2008: Current:

Government bonds
Fund trusts

Noncurrent:

Government bonds
Corporate bonds
Fund trusts
Equity securities

Gross
unrealized
holding
gains

Gross
unrealized
holding
losses

Cost

Fair value

  ¥ 

222

  ¥  —   ¥  —   ¥ 

222

  ¥ 

225
  1,397
  2,275
  11,932
  ¥ 15,829

Cost

  ¥  —   ¥ 
27
  300
 7,295
  ¥ 7,622

21
55
7
 1,501
  ¥ 1,584

Gross
unrealized
holding
gains

Gross
unrealized
holding
losses

  ¥ 

204
  1,369
  2,568
  17,726
  ¥ 21,867

Fair value

  ¥ 

  ¥ 

1
133
134

  ¥  —   ¥  —   ¥ 

16
16

  —  
  ¥  —   ¥ 

  ¥ 

1
149
150

  ¥ 

431
  1,593
  2,366
 10,522
  ¥ 14,912

  ¥  —   ¥ 
27
40
 2,532
  ¥ 2,599

18
32
  170
  836
  ¥ 1,056

  ¥ 

413
  1,588
  2,236
 12,218
  ¥ 16,455

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:19)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:24)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Thousands of U.S. dollars
2009: Current:

Government bonds

Noncurrent:

Government bonds
Corporate bonds
Fund trusts
Equity securities

 73

Gross
unrealized
holding
gains

Gross
unrealized
holding
losses

Cost

Fair value

  $  2,413

  $  —   $  —   $  2,413

  $  2,446
  15,185
  24,728
 129,696
  $ 172,055

  $  —   $ 
293
  3,261
 79,293
  $ 82,847

229
598
76
 16,315
  $ 17,218

  $  2,217
  14,880
  27,913
 192,674
  $ 237,684

  Maturities of available-for-sale debt securities and fund trusts 
included in short-term investments and investments in the 

accompanying consolidated balance sheets were as follows at 
December 31, 2009:

Due within one year
Due after one year through fi ve years
Due after fi ve years through ten years

Millions of yen

Cost
  ¥  222
 3,274
  623
  ¥ 4,119

Fair value
  ¥  222
 3,568
  573
  ¥ 4,363

Thousands of
U.S. dollars

Cost
  $  2,413
 35,587
  6,772
  $ 44,772

Fair value
  $  2,413
 38,783
  6,227
  $ 47,423

  Gross realized gains were ¥277 million ($3,011 thousand), 
¥116 million and ¥1,512 million for the years ended December 
31, 2009, 2008 and 2007, respectively. Gross realized losses, 
including write-downs for impairments that were other than 
temporary, were ¥2,482 million ($26,978 thousand) and ¥7,868 
million for the years ended December 31, 2009 and 2008, 
respectively, and were not signifi cant for the year ended 
December 31, 2007.
  At December 31, 2009, substantially all of the available-for-
sale securities with unrealized losses had been in a continuous 
unrealized loss position for less than 12 months.

Time deposits with original maturities of more than three 
months are ¥18,852 million ($204,913 thousand) and ¥7,430 
million at December 31, 2009 and 2008, respectively, and are 
included in short-term investments in the accompanying consoli-
dated balance sheets.
  Aggregate cost of non-marketable equity securities account-
ed for under the cost method totaled ¥28,567 million 

($310,511 thousand) and ¥10,684 million at December 31, 
2009 and 2008, respectively. Investments with an aggregate 
cost of ¥28,087 million ($305,293 thousand) were not evaluat-
ed for impairment because (a) Canon did not estimate the fair 
value of those investments as it was not practicable to estimate 
the fair value of the investments and (b) Canon did not identify 
any events or changes in circumstances that might have had sig-
nifi cant adverse effects on the fair value of those investments.
Investments in affi liated companies accounted for by the 
equity method amounted to ¥61,595 million ($669,511 thou-
sand) and ¥59,428 million at December 31, 2009 and 2008, 
respectively. Canon’s share of the net earnings (losses) in affi liat-
ed companies accounted for by the equity method, included in 
other income (deductions), were losses of ¥12,649 million 
($137,490 thousand) and ¥20,047 million for the years ended 
December 31, 2009 and 2008, respectively, and earnings of 
¥5,634 million for the year ended December 31, 2007.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:20)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:25)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
74        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

4. Trade Receivables
Trade receivables are summarized as follows:

December 31

Notes
Accounts

Less allowance for doubtful receivables

5. Inventories
Inventories are summarized as follows:

December 31

Finished goods
Work in process
Raw materials

Millions of yen

2009
  ¥  13,037
 554,878
 567,915
 (11,343)
  ¥ 556,572

2008
  ¥  20,303
 584,437
 604,740
(9,318)
  ¥ 595,422

Thousands of
U.S. dollars

2009
  $  141,707
 6,031,282
 6,172,989
  (123,293)
  $ 6,049,696

Millions of yen

2009
  ¥ 228,161
 129,824
  15,256
  ¥ 373,241

2008
  ¥ 316,533
 171,511
  18,875
  ¥ 506,919

Thousands of
U.S. dollars

2009
  $ 2,480,011
 1,411,130
  165,826
  $ 4,056,967

6. Property, Plant and Equipment
Property, plant and equipment are stated at cost less accumulated depreciation and are summarized as follows:

December 31

Land
Buildings
Machinery and equipment
Construction in progress

Less accumulated depreciation

Millions of yen

2009
  ¥  258,824
  1,299,154
  1,422,076
  105,713
  3,085,767
 (1,815,982)
  ¥  1,269,785

2008
  ¥  247,602
 1,268,388
 1,395,451
81,346
 2,992,787
 (1,635,601)
  ¥ 1,357,186

Thousands of
U.S. dollars

2009
  $  2,813,304
  14,121,239
  15,457,348
  1,149,055
  33,540,946
 (19,738,935)
  $  13,802,011 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:21)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:25)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 75

  Depreciation expense for the years ended December 31, 
2009, 2008 and 2007 was ¥277,399 million ($3,015,207 thou-
sand), ¥304,622 million and ¥309,815 million, respectively.
  Amounts due for purchases of property, plant and equip-
ment were ¥29,030 million ($315,543 thousand) and ¥98,398 
million at December 31, 2009 and 2008, respectively, and are 
included in other current liabilities in the accompanying consoli-
dated balance sheets. Fixed assets presented in the consolidated 
statements of cash fl ows include property, plant and equipment 
and intangible assets.
  As a result of continued sluggish demand in the semicon-
ductor manufacturing industry and diminished profi tability of 
the semiconductor production equipment business, Canon rec-
ognized impairment losses related primarily to property, plant 
and equipment of its semiconductor production equipment 
business, which are included in the results of the Industry and 

Others Business Unit for the year ended December 31, 2009. 
Long-lived assets with a carrying amount of ¥15,390 million 
($167,283 thousand) were written down to their fair value of 
zero, which was estimated using discounted future cash fl ows 
expected to be generated over their remaining useful life. The 
impairment losses were included in selling, general and adminis-
trative expenses in the consolidated statement of income.
  Canon also recognized impairment losses of ¥11,164 million 
related primarily to property, plant and equipment of its semi-
conductor production equipment business, which are included 
in the results of the Industry and Others Business Unit for the 
year ended December 31, 2008, mainly as a result of declining 
demand in the semiconductor manufacturing industry. The 
impairment losses were estimated using discounted cash fl ows 
and included in selling, general and administrative expenses in 
the consolidated statement of income.

7. Finance Receivables and Operating Leases
Finance receivables represent fi nancing leases which consist of 
sales-type leases and direct-fi nancing leases resulting from the 
marketing of Canon’s and complementary third-party products. 
These receivables typically have terms ranging from 1 year to 6 

years. The components of the fi nance receivables, which are 
included in prepaid expenses and other current assets, and 
other assets in the accompanying consolidated balance sheets, 
are as follows:

December 31

Total minimum lease payments receivable
Unguaranteed residual values
Executory costs
Unearned income

Less allowance for doubtful receivables

Less current portion

Millions of yen

2009
  ¥ 206,267
  14,630
  (1,973)
 (26,994)
 191,930
  (9,023)
 182,907
 (65,146)
  ¥ 117,761 

2008
  ¥ 198,611
  16,310
(1,729)
 (26,658)
 186,534
(8,268)
 178,266
 (59,608)
  ¥ 118,658

Thousands of
U.S. dollars

2009
  $ 2,242,033
  159,022
(21,446)
  (293,413)
 2,086,196
(98,076)
 1,988,120
  (708,109)
  $ 1,280,011

The cost of equipment leased to customers under operating 

leases included in property, plant and equipment, net at 
December 31, 2009 and 2008 was ¥53,807 million ($584,859 
thousand) and ¥50,388 million, respectively. Accumulated 
depreciation on equipment under operating leases at December 

31, 2009 and 2008 was ¥39,992 million ($434,696 thousand) 
and ¥37,284 million, respectively.

The following is a schedule by year of the future minimum 

lease payments to be received under fi nancing leases and 
non-cancelable operating leases at December 31, 2009.

Year ending December 31:

Millions of yen

Thousands of U.S. dollars

2010
2011
2012
2013
2014
Thereafter

Financing leases
  ¥  82,058
  59,342
  38,834
  18,580
  6,396
  1,057
  ¥ 206,267

Operating leases
  ¥  4,685
  2,304
  1,627
  814
51
10
  ¥  9,491

Financing leases
  $  891,935
  645,022
  422,109
  201,957
69,522
11,488
  $ 2,242,033

Operating leases
  $  50,924
  25,043
  17,685
  8,848
554
109
  $ 103,163

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:25)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
76        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

8. Goodwill and Other Intangible Assets
Intangible assets developed or acquired during the year ended 
December 31, 2009 totaled ¥43,461 million ($472,402 thou-
sand), which are subject to amortization and primarily consist of 
software of ¥39,303 million ($427,207 thousand), which is 
mainly for internal use, and license fees of ¥2,797 million 
($30,402 thousand), in addition to those recorded from 

December 31

Millions of yen
Software
License fees
Other

Thousands of U.S. dollars
Software
License fees
Other

acquired businesses. The weighted average amortization period 
for software, license fees and intangible assets in total is approx-
imately 4 years, 7 years and 4 years, respectively.

The components of intangible assets subject to amortization 

at December 31, 2009 and 2008 were as follows:

2009

2008

Gross carrying
amount
¥ 198,276
  23,889
  30,610
¥ 252,775

Accumulated
amortization
¥ 114,410
  13,546
  8,258
¥ 136,214

Gross carrying
amount
  ¥ 187,920
  21,537
  34,341
  ¥ 243,798

Accumulated
amortization
  ¥ 103,535
  11,104
  10,925
  ¥ 125,564

2009

Gross carrying
amount
  $ 2,155,174
  259,663
  332,717
  $ 2,747,554

Accumulated
amortization
  $ 1,243,587
  147,239
89,761
  $ 1,480,587

  Aggregate amortization expense for the years ended 
December 31, 2009, 2008 and 2007 was ¥37,994 million 
($412,978 thousand), ¥36,715 million and ¥31,879 million, 
respectively. Estimated amortization expense for intangible assets 
currently held for the next fi ve years ending December 31 is 
¥36,633 million ($398,185 thousand) in 2010, ¥26,309 million 
($285,967 thousand) in 2011, ¥16,959 million ($184,337 
thousand) in 2012, ¥10,846 million ($117,891 thousand) in 
2013, and ¥6,411 million ($69,685 thousand) in 2014.

Years ended December 31

Balance at beginning of year
Goodwill acquired during the year
Translation adjustments and other
Balance at end of year

Intangible assets not subject to amortization other than 
goodwill at December 31, 2009 and 2008 were not signifi cant.
The changes in the carrying amount of goodwill, which is 
included in other assets in the consolidated balance sheets, for 
the years ended December 31, 2009 and 2008 were as follows:

Millions of yen

2009

  ¥ 50,754
  4,805
312
  ¥ 55,871

2008
  ¥  56,783
  4,975
 (11,004)
  ¥  50,754

Thousands of
U.S. dollars

2009

  $ 551,674
  52,228
  3,391
  $ 607,293

Almost all of the goodwill has been allocated to the Offi ce Business Unit and the Consumer Business Unit at December 31, 2009 

and 2008 for impairment testing.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:25)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 77

9. Short-Term Loans and Long-Term Debt
Short-term loans consisting of bank borrowings at December 31, 2008 were ¥220 million. The weighted average interest rate 
on short-term loans outstanding at December 31, 2008 was 6.21%.

Long-term debt consisted of the following:

December 31

Loans, principally from banks, maturing in installments through 2017; 
  bearing weighted average interest of 0.30% and 2.93% 
  at December 31, 2009 and 2008, respectively
Capital lease obligations

Less current portion

Millions of yen

2009

2008

  ¥ 

20
  9,761
  9,781
 (4,869)
  ¥  4,912

  ¥ 

95
 13,648
 13,743
 (5,320)
  ¥  8,423

Thousands of
U.S. dollars

2009

  $ 

217
 106,098
 106,315
 (52,924)
  $  53,391

The aggregate annual maturities of long-term debt outstanding at December 31, 2009 were as follows:

Year ending December 31:

2010
2011
2012
2013
2014
Thereafter

Millions of yen
  ¥  4,869
  3,357
  1,068
352
98
37
  ¥  9,781

Thousands of
U.S. dollars
  $  52,924
  36,489
  11,609
  3,826
  1,065
402
  $ 106,315

Both short-term and long-term bank loans are made under 
general agreements which provide that security and guarantees 
for present and future indebtedness will be given upon request 

of the bank, and that the bank shall have the right to offset 
cash deposits against obligations that have become due or, in 
the event of default, against all obligations due to the bank.

10. Trade Payables
Trade payables are summarized as follows:

December 31

Notes
Accounts

Millions of yen

2009
  ¥  7,608
 331,505
  ¥ 339,113

2008
  ¥  14,544
 392,202
  ¥ 406,746

Thousands of
U.S. dollars

  $ 

2009
82,696
 3,603,315
  $ 3,686,011

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:24)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:25)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
78        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

11. Employee Retirement and Severance Benefi ts
The Company and certain of its subsidiaries have contributory 
and noncontributory defi ned benefi t pension plans covering 
substantially all of their employees. Benefi ts payable under the 
plans are based on employee earnings and years of service. The 
Company and certain of its subsidiaries also have defi ned contri-
bution pension plans covering substantially all of their employees.
The amounts of cost recognized for the defi ned contribution 
pension plans of the Company and certain of its subsidiaries for 

the years ended December 31, 2009, 2008 and 2007 were 
¥9,148 million ($99,435 thousand), ¥10,840 million and 
¥10,262 million, respectively.

Obligations and funded status
Reconciliations of beginning and ending balances of the benefi t 
obligations and the fair value of the plan assets are as follows:

Years ended December 31

Japanese plans

Foreign plans

Millions of yen

2009

2008

Thousands of
U.S. dollars
2009

Millions of yen

2009

2008

Thousands of
U.S. dollars
2009

Change in benefi t obligations:

Benefi t obligations at beginning of year   ¥ 521,985   ¥ 493,478   $ 5,673,750
  236,511
Service cost
Interest cost
  136,250
Plan participants’ contributions
Amendments
Actuarial (gain) loss
Benefi ts paid
Foreign currency exchange rate changes 
Benefi t obligations at end of year

  21,759  
  12,535  
—  
(674)  
  10,822  
  (15,107)  
—  
 551,320  

  20,786  
  12,253  
—  

(204)
  10,160  
 (14,488)

(7,326)
  117,631
  (164,207)

—  
 521,985  

 5,992,609

  ¥  78,468   ¥ 113,833   $  852,913
26,369
  3,141  
46,207
  4,991  
12,793
  1,460  
—
38,402
(19,391)
66,294
 1,023,587

  2,426  
  4,251  
  1,177  
—  
  3,533  
  (1,784)  
  6,099  
  94,170  

(86)
(4,521)
(2,210)
 (38,140)
  78,468  

—  

—  

Change in plan assets:

Fair value of plan assets at beginning 
  of year
Actual return on plan assets
Employer contributions
Plan participants’ contributions
Benefi ts paid
Foreign currency exchange rate changes 
Fair value of plan assets at end of year 

 429,870  
  26,616  
  15,173  
—  
  (14,451)  
—  
 457,208  

 511,450  
 (81,981)
  14,716  
—  

 4,672,500
  289,304
  164,924

—  

 (14,315)

  (157,076)

—  
 429,870  

—  

 4,969,652
  $ (1,022,957)

  62,996  
  4,844  
  3,059  
  1,177  
  (1,784)  
  4,766  
  75,058  

  92,908  
(8,453)
  8,317  
  1,460  
(1,556)
 (29,680)
  62,996  

  684,739
52,652
33,250
12,793
(19,391)
51,805
  815,848
  $  (207,739)

Funded status at end of year

  ¥  (94,112)   ¥ (92,115)

  ¥ (19,112)   ¥ (15,472)

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:26)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Amounts recognized in the consolidated balance sheets at December 31, 2009 and 2008 are as follows:

December 31

Japanese plans

Foreign plans

 79

Millions of yen

2009

2008

Thousands of
U.S. dollars
2009

Other assets
Accrued expenses
Accrued pension and severance cost

  ¥ 

707   ¥ 
—  
 (94,819)  

806   $ 
—  

7,685

—  

 (92,921)
  ¥ (94,112)   ¥ (92,115)

 (1,030,642)
  $ (1,022,957)

Thousands of
U.S. dollars
2009

Millions of yen

2009

2008
  ¥  2,069   ¥  2,461   $  22,489
(1,044)
 (229,184)
  $ (207,739)

(70)
 (17,863)
  ¥ (19,112)   ¥ (15,472)

(96)  
 (21,085)  

  Amounts recognized in accumulated other comprehensive income (loss) at December 31, 2009 and 2008 before the effect of 
income taxes are as follows:

December 31

Japanese plans

Foreign plans

Actuarial loss
Prior service credit
Net transition obligation

Thousands of
U.S. dollars
2009

Millions of yen

2009

2008
  ¥ 237,822   ¥ 251,731   $ 2,585,022
 (1,694,870)
 (168,904)
15,696
  ¥  83,338   ¥  84,993   $  905,848

 (155,928)  
1,444  

2,166  

Millions of yen

2009

2008

  ¥ 19,411   ¥ 15,650  

(670)  
  —  

(768)
  —  
  ¥ 18,741   ¥ 14,882  

Thousands of
U.S. dollars
2009
$ 210,989
  (7,282)
—
$ 203,707

The accumulated benefi t obligation for all defi ned benefi t plans was as follows:

December 31

Japanese plans

Foreign plans

Accumulated benefi t obligation

Millions of yen

2009

2008
  ¥ 522,582   ¥ 493,559   $ 5,680,239

Thousands of
U.S. dollars
2009

Millions of yen

2009

2008

  ¥ 80,361   ¥ 71,627  

Thousands of
U.S. dollars
2009
$ 873,489

The projected benefi t obligations and the fair value of plan 
assets for the pension plans with projected benefi t obligations in 
excess of plan assets, and the accumulated benefi t obligations 

and the fair value of plan assets for the pension plans with 
accumulated benefit obligations in excess of plan assets are 
as follows:

December 31

Japanese plans

Foreign plans

Millions of yen

2009

2008

Thousands of
U.S. dollars
2009

Millions of yen

2009

2008

Thousands of
U.S. dollars
2009

Plans with projected benefi t obligations 
  in excess of plan assets:

Projected benefi t obligations
Fair value of plan assets

Plans with accumulated benefi t obligations 
  in excess of plan assets:

Accumulated benefi t obligations
Fair value of plan assets

  ¥ 545,466   ¥ 516,646   $ 5,928,978
 4,898,336

 423,725  

 450,647  

  ¥ 509,638   ¥ 485,436   $ 5,539,543
 4,812,565

 420,341  

 442,756  

  ¥ 94,123   ¥ 77,083   $ 1,023,076
  792,848

 59,150  

 72,942  

  ¥ 80,314   ¥ 69,471   $  872,978
  792,848

 59,089  

 72,942  

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:24)(cid:26)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:26)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
80        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

Components of net periodic benefi t cost and other amounts recognized in other comprehensive income (loss)
Net periodic benefi t cost for Canon’s employee retirement and severance defi ned benefi t plans for the years ended December 31, 
2009, 2008 and 2007 consisted of the following components:

Years ended December 31

Japanese plans

Foreign plans

Service cost
Interest cost
Expected return on plan assets
Amortization of 
  net transition obligation
Amortization of 
  prior service credit
Amortization of actuarial loss

2009

Millions of yen
2008
 ¥  21,759  ¥  20,786  ¥  20,161
    12,535     12,253     11,888
    (15,808)    (19,721)    (21,148)

2007

Thousands of
U.S. dollars
2009
  $  236,511
  136,250
 (171,826)

2009

Millions of yen
2008
 ¥ 2,426  ¥ 3,141  ¥ 4,016
   4,251    4,991    4,947
   (4,211)    (5,519)    (5,427)

2007

Thousands of
U.S. dollars
2009
   $26,369
    46,207
    (45,772)

722    

722    

722

7,848

    —     —     —    

—

    (13,650)    (13,373)    (13,479)
    13,923     7,068     4,868
 ¥  19,481  ¥  7,735  ¥  3,012

 (148,370)
  151,337
  $  211,750

(98)    

(271)    

(86)
   1,014     898     887
 ¥ 3,382  ¥ 3,240  ¥ 4,337

(1,065)
    11,022
   $36,761

  Other changes in plan assets and benefi t obligations recognized in other comprehensive income (loss) for the years ended 
December 31, 2009 and 2008 are summarized as follows:

Years ended December 31

Japanese plans

Foreign plans

Millions of yen

2009

2008

Thousands of
U.S. dollars
2009

Current year actuarial (gain) loss
Amortization of actuarial loss
Prior service credit due to amendments  
Amortization of prior service credit
Amortization of net transition obligation  

  ¥ 

14
 (13,923)
(674)
  13,650
(722)
  ¥  (1,655)

  ¥ 111,862   $ 
(7,068)
(204)
  13,373  
(722)

153
 (151,337)
(7,326)
 148,370
(7,848)
  ¥ 117,241   $  (17,988)

Millions of yen

2009
  ¥ 2,900  
(1,014)

—  
98  
—  
  ¥ 1,984  

2008

¥ 9,451  
  (898)
(86)
  271  
  —  
¥ 8,738  

Thousands of
U.S. dollars
2009
$31,522
(11,022)
—
1,065
—
$21,565

The estimated net transition obligation, prior service credit 
and actuarial loss for the defi ned benefi t pension plans that will 
be amortized from accumulated other comprehensive income 

(loss) into net periodic benefi t cost over the next year are 
summarized as follows:

Net transition obligation
Prior service credit
Actuarial loss

Japanese plans

Foreign plans

  ¥ 

Millions of yen
722
  (12,873)
  12,639

Thousands of
U.S. dollars

  $ 

7,848
 (139,924)
 137,380

Millions of yen

  ¥  —
  (117)
 1,245

  $ 

Thousands of
U.S. dollars
—
  (1,272)
  13,533

Assumptions
Weighted-average assumptions used to determine benefi t obligations are as follows:

December 31

Discount rate
Assumed rate of increase in future compensation levels

Japanese plans

Foreign plans

2009
2.3%
3.0%

2008
2.4%
3.0%

2009
5.2%
3.5%

2008
5.3%
3.1%

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:17)(cid:26)(cid:1)(cid:49)(cid:46)

 
 
   
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 81

  Weighted-average assumptions used to determine net periodic benefi t cost are as follows:

Years ended December 31

Japanese plans

Foreign plans

Discount rate
Assumed rate of increase 
  in future compensation levels
Expected long-term rate of return on plan assets

2009
2.4%

3.0%
3.7%

2008
2.5%

2.9%
3.7%

2007
2.5%

2.9%
3.9%

2009
5.3%

3.1%
6.2%

2008
5.1%

3.1%
6.5%

2007
4.5%

2.9%
6.0%

  Canon determines the expected long-term rate of return 
based on the expected long-term return of the various asset 
categories in which it invests. Canon considers the current 
expectations for future returns and the actual historical returns 
of each plan asset category.

Plan assets
Canon’s investment policies are designed to ensure adequate 
plan assets are available to provide future payments of pension 
benefi ts to eligible participants. Taking into account the expect-
ed long-term rate of return on plan assets, Canon formulates a 
“model” portfolio comprised of the optimal combination of 
equity securities and debt securities. Plan assets are invested in 
individual equity and debt securities using the guidelines of the 
“model” portfolio in order to produce a total return that will 
match the expected return on a mid-term to long-term basis. 
Canon evaluates the gap between expected return and actual 
return of invested plan assets on an annual basis to determine if 
such differences necessitate a revision in the formulation of the 
“model” portfolio. Canon revises the “model” portfolio when 
and to the extent considered necessary to achieve the expected 
long-term rate of return on plan assets.
  Canon’s model portfolio for Japanese plans consists of three 
major components: approximately 30% is invested in equity 
securities, approximately 50% is invested in debt securities, and 
approximately 20% is invested in other investment vehicles, 
 primarily consisting of investments in life insurance company 
general accounts.

  Outside Japan, investment policies vary by country, but the 
long-term investment objectives and strategies remain consis-
tent. However, Canon’s model portfolio for foreign plans has 
been developed as follows: approximately 70% is invested in 
equity securities, approximately 25% is invested in debt securi-
ties, and approximately 5% is invested in other investment vehi-
cles, primarily consisting of investments in real estate assets.

The equity securities are selected primarily from stocks that 
are listed on the securities exchanges. Prior to investing, Canon 
has investigated the business condition of the investee compa-
nies, and appropriately diversifi ed investments by type of indus-
try and other relevant factors. The debt securities are selected 
primarily from government bonds, public debt instruments, and 
corporate bonds. Prior to investing, Canon has investigated the 
quality of the issue, including rating, interest rate, and repay-
ment dates, and has appropriately diversifi ed the investments. 
Pooled funds are selected using strategies consistent with the 
equity and debt securities described above. As for investments in 
life insurance company general accounts, the contracts with the 
insurance companies include a guaranteed interest rate and 
return of capital. With respect to investments in foreign invest-
ment vehicles, Canon has investigated the stability of the under-
lying governments and economies, the market characteristics 
such as settlement systems and the taxation systems. For each 
such investment, Canon has selected the appropriate investment 
country and currency.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:17)(cid:1)(cid:49)(cid:46)

 
82        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

The three levels of input used to measure fair value are more 

The fair values of Canon’s pension plan assets at December 

fully described in Note 21.

31, 2009, by asset category are as follows:

Japanese plans

Foreign plans

Level 1

Level 2

Level 3

Total

Level 1

Level 2

Level 3

Total

Millions of yen

Equity securities:

Japanese companies (a)
Foreign companies
Pooled funds (b)

Debt securities:

Government bonds (c)
Municipal bonds
Corporate bonds
Pooled funds (d)
Mortgage backed securities
  (and other asset backed 
  securities)

Life insurance company 
  general accounts
Other assets

Equity securities:

Japanese companies (a)
Foreign companies
Pooled funds (b)

Debt securities:

Government bonds (c)
Municipal bonds
Corporate bonds
Pooled funds (d)
Mortgage backed securities
  (and other asset backed 
  securities)

Life insurance company 
  general accounts
Other assets

¥48,844
5,444
—

¥          — ¥   — ¥ 48,844
5,444
85,353

—
85,353

—
—

¥ — ¥
3,898
—

—
—
47,290

¥ —
—
—

¥ —
3,898
47,290

—
14,803
879
—
—
7,665
— 189,870

—

943

—
—
—
—

—

14,803
879
7,665
189,870

1,581
—
—
—

—
—
6,673
9,343

943

—

256

—
—
—
—

—

—
—
¥69,091

94,269
8,367
¥387,346

—
771
¥771

94,269
9,138
¥457,208

—
—
¥5,479

—
6,017
¥69,579

—
—
¥ —

1,581
—
6,673
9,343

256

—
6,017
¥75,058

Japanese plans

Foreign plans

Level 1

Level 2

Level 3

Total

Level 1

Level 2

Level 3

Total

Thousands of U.S. dollars

$530,913 $
59,174

— $ — $ 530,913
59,174
—
927,750
— 927,750

—
—

$ — $
42,369

—
—
— 514,022

$ —
—
—

$

—
42,369
514,022

—
160,902
9,554
—
—
83,315
— 2,063,804

160,902
—
9,554
—
—
83,315
— 2,063,804

—
17,185
—
—
—
72,533
— 101,554

—

10,250

—

10,250

—

2,783

—
—
—
—

—

— 1,024,663
90,947
—

8,380
$750,989 $4,210,283 $8,380

— 1,024,663
99,327
$4,969,652

—
—

—
65,402
$59,554 $756,294

—
—
$ —

17,185
—
72,533
101,554

2,783

—
65,402
$815,848

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:19)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:17)(cid:1)(cid:49)(cid:46)

 
 
 83

(a)  The plan’s equity securities include common stock of the 

Company and certain of its subsidiaries in the amounts of 
¥950 million ($10,326 thousand) at December 31, 2009.
(b)  These funds invest in listed equity securities consisting of 

approximately 50% Japanese companies and 50% foreign 
companies for Japanese plans, and mainly foreign companies 
for foreign plans.

(c)  This class includes approximately 80% Japanese government 

bonds and 20% foreign government bonds.

(d)  These funds invest in approximately 55% Japanese govern-

ment bonds, 25% foreign government bonds, 10% 
Japanese municipal bonds, and 10% corporate bonds.

Each level into which assets are categorized is based on 
inputs used to measure the fair value of the assets, and does not 
necessarily indicate the risks or ratings of the assets.

Level 1 assets are comprised principally of equity securities 

and government bonds, which are valued using unadjusted 
quoted market prices in active markets with suffi cient volume 
and frequency of transactions. Level 2 assets are comprised prin-
cipally of pooled funds that invest in equity and debt securities, 
corporate bonds and investments in life insurance company 

 general accounts. Pooled funds are valued at their net asset val-
ues that are calculated by the sponsor of the fund and have 
daily liquidity. Corporate bonds are valued  using quoted prices 
for identical assets in markets that are not active. Investments in 
life insurance company general accounts are valued at conver-
sion value.

The fair value of Level 3 assets, consisting of hedge funds, 

was ¥771 million ($8,380 thousand) and ¥712 million at 
December 31, 2009 and 2008, respectively. Amounts of actual 
returns on, and purchases and sales of, these assets during the 
year ended December 31, 2009 were not signifi cant.

Contributions
Canon expects to contribute ¥14,116 million ($153,435 
thousand) to its Japanese defi ned benefi t pension plans and 
¥3,650 million ($39,674 thousand) to its foreign defi ned benefi t 
pension plans for the year ending December 31, 2010.

Estimated future benefi t payments
The following benefi t payments, which refl ect expected future 
service, as appropriate, are expected to be paid:

Year ending December 31:

Japanese plans

Foreign plans

2010
2011
2012
2013
2014
2015–2019

Millions of yen
  ¥  13,029
  14,571
  15,643
  17,120
  17,961
 114,536

Thousands of
U.S. dollars
  $  141,620
  158,380
  170,033
  186,087
  195,228
 1,244,957

Millions of yen
  ¥  1,765
  1,867
  1,972
  2,004
  2,074
 12,939

Thousands of
U.S. dollars
  $  19,185
  20,293
  21,435
  21,783
  22,543
 140,641

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:20)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:17)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
84        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

12. Income Taxes
Domestic and foreign components of income before income taxes and the current and deferred income tax expense (benefi t) attrib-
utable to such income are summarized as follows:

Years ended December 31

2009:

Income before income taxes 
Income taxes:
Current
Deferred

2008:

Income before income taxes 
Income taxes:
Current
Deferred

2007:

Income before income taxes 
Income taxes:
Current
Deferred

2009:

Income before income taxes 
Income taxes:
Current
Deferred

Japanese
¥ 130,857

¥  45,079
  15,415
¥  60,494

Millions of yen

Foreign
¥  88,498

¥  18,331
  5,297
¥  23,628

Total
¥ 219,355

¥  63,410
  20,712
¥  84,122

¥ 382,299

¥  98,848

¥ 481,147

¥ 168,428
 (34,073)
¥ 134,355

¥  24,857
  1,576
¥  26,433

¥ 193,285
 (32,497)
¥ 160,788

¥ 575,017

¥ 193,371

¥ 768,388

¥ 238,921
 (31,930)
¥ 206,991

¥  60,358
(3,091)
¥  57,267

¥ 299,279
 (35,021)
¥ 264,258

Thousands of U.S. dollars

Japanese
  $ 1,422,359

Foreign
  $  961,934

Total
  $ 2,384,293

  $  489,989
  167,554
  $  657,543

  $  199,250
57,576
  $  256,826

  $  689,239
  225,130
  $  914,369

The Company and its domestic subsidiaries are subject to a 
number of income taxes, which, in the aggregate, represent a 
statutory income tax rate of approximately 40% for the years 
ended December 31, 2009, 2008 and 2007.

  A reconciliation of the Japanese statutory income tax rate 
and the effective income tax rate as a percentage of income 
before income taxes is as follows:

Years ended December 31
Japanese statutory income tax rate
Increase (reduction) in income taxes resulting from:

Expenses not deductible for tax purposes
Income of foreign subsidiaries taxed at lower than 
  Japanese statutory tax rate
Tax credit for research and development expenses
Change in valuation allowance
Other

Effective income tax rate

2009
  40.0%

2008
  40.0%

2007
  40.0%

  0.9

  0.5

  0.3

  (5.4)
  (2.8)
  5.4
  0.2
  38.3%

(2.6)
(4.6)
  0.1
  0.0
  33.4%

(2.8)
(4.5)
  0.1
  1.3
  34.4%

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:21)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:17)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 85

  Net deferred income tax assets and liabilities are included in the accompanying consolidated balance sheets under the 
 following captions:

December 31

Prepaid expenses and other current assets
Other assets
Other current liabilities
Other noncurrent liabilities

Millions of yen

2009
  ¥  94,798
 117,263
  (2,018)
 (36,278)
  ¥ 173,765

2008
  ¥  96,613
 130,378
(2,491)
 (29,075)
  ¥ 195,425

Thousands of
U.S. dollars

2009
  $ 1,030,413
 1,274,598
(21,935)
  (394,326)
  $ 1,888,750

The tax effects of temporary differences that give rise to the deferred tax assets and deferred tax liabilities at December 31, 2009 

and 2008 are presented below:

December 31

Deferred tax assets:

Inventories
Accrued business tax
Accrued pension and severance cost
Research and development—costs capitalized for tax purposes
Property, plant and equipment
Accrued expenses
Net operating losses carried forward
Other

Less valuation allowance
Total deferred tax assets

Deferred tax liabilities:

Undistributed earnings of foreign subsidiaries
Net unrealized gains on securities
Tax deductible reserve
Financing lease revenue
Prepaid pension and severance cost
Other

Total deferred tax liabilities
Net deferred tax assets

Millions of yen

2009

2008

  ¥  24,121
  3,861
  52,639
  45,718
  53,011
  29,409
  12,305
  44,709
 265,773
 (22,188)
 243,585

  (8,023)
  (2,052)
  (7,797)
 (35,505)
(314)
 (16,129)
 (69,820)
  ¥ 173,765

  ¥  36,817
  5,183
  51,713
  41,661
  58,682
  27,748
  6,745
  44,894
 273,443
 (10,817)
 262,626

 (10,407)
(607)
(8,119)
 (31,035)
(2,644)
 (14,389)
 (67,201)
  ¥ 195,425

Thousands of
U.S. dollars

2009

  $  262,185
41,967
  572,163
  496,935
  576,207
  319,663
  133,750
  485,967
 2,888,837
  (241,174)
 2,647,663

(87,207)
(22,304)
(84,750)
  (385,924)
(3,413)
  (175,315)
  (758,913)
  $ 1,888,750

The net changes in the total valuation allowance were 
increases of ¥11,371 million ($123,598 thousand), ¥1,490 mil-
lion and ¥2,827 million for the years ended December 31, 2009, 
2008 and 2007, respectively.

Based upon the level of historical taxable income and 
projections for future taxable income over the periods which 
the net deductible temporary differences are expected to 
reverse, management believes it is more likely than not that 

Canon will realize the benefi ts of these deferred tax assets, net 
of the existing valuation allowance, at December 31, 2009.
  At December 31, 2009, Canon had net operating losses 
which can be carried forward for income tax purposes of 
¥34,410 million ($374,022 thousand) to reduce future taxable 
income. Periods available to reduce future taxable income vary 
in each tax jurisdiction and generally range from one year to 
ten years as follows:

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:18)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
86        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

Within one year
After one year through fi ve years
After fi ve years through ten years
Indefi nite period

Total

Millions of yen
  ¥  1,534
  7,209
 17,501
  8,166
  ¥ 34,410

Thousands of
U.S. dollars
  $  16,674
  78,359
 190,228
  88,761
  $ 374,022

Income taxes have not been accrued on undistributed earnings 
of domestic subsidiaries as the tax law provides a means by which 
the dividends from a domestic subsidiary can be received tax free.
  Canon has not recognized deferred tax liabilities of ¥28,092 
million ($305,348 thousand) for a portion of undistributed 
earnings of foreign subsidiaries that arose for the year ended 
December 31, 2009 and prior years because Canon currently 
does not expect to have such amounts distributed or paid as 

dividends to the Company in the foreseeable future. Deferred 
tax liabilities will be recognized when Canon expects that it will 
realize those undistributed earnings in a taxable manner, such as 
through receipt of dividends or sale of the investments. At 
December 31, 2009, such undistributed earnings of these 
subsidiaries were ¥769,380 million ($8,362,826 thousand).
  A reconciliation of the beginning and ending amount of 
unrecognized tax benefi ts is as follows:

Years ended December 31

Balance at beginning of year
Additions for tax positions of the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of the applicable statute of limitations
Settlements with tax authorities
Other
Balance at end of year

2009
  ¥ 12,689
  —
  1,442
 (1,106)
  —
  —
210
  ¥ 13,235

Millions of yen

2008
  ¥ 15,791
  8,700
  1,354
 (8,512)
  —
 (1,208)
 (3,436)
  ¥ 12,689

2007
  ¥ 16,087
994
  1,902
 (1,340)
 (1,311)
(322)
(219)
  ¥ 15,791

Thousands of
U.S. dollars

2009
  $ 137,924
—
  15,674
 (12,022)
—
—
  2,283
  $ 143,859

The total amounts of unrecognized tax benefi ts that would 
reduce the effective tax rate, if recognized, are ¥4,746 million 
($51,587 thousand) and ¥4,405 million at December 31, 2009 
and 2008, respectively.
  Although Canon believes its estimates and assumptions of 
unrecognized tax benefi ts are reasonable, uncertainty regarding 
the fi nal determination of tax audit settlements and any related 
litigation could affect the effective tax rate in the future period. 
Based on each of the items of which Canon is aware at 
December 31, 2009, no signifi cant changes to the unrecognized 
tax benefi ts are expected within the next twelve months.
  Canon recognizes interest and penalties accrued related to 
unrecognized tax benefi ts in income taxes. Both interest and 
penalties accrued at December 31, 2009 and 2008, and interest 
and penalties included in income taxes for the years ended 
December 31, 2009, 2008 and 2007 are not material.

  Canon fi les income tax returns in Japan and various foreign 
tax jurisdictions. In Japan, Canon is no longer subject to regular 
income tax examinations by the tax authority for years before 
2006. While there has been no specifi c indication by the tax 
authority that Canon will be subject to a transfer pricing 
examination in the near future, the tax authority could conduct 
a transfer pricing examination for years after 2002. In other 
major foreign tax jurisdictions, including the United States and 
Netherlands, Canon is no longer subject to income tax 
examinations by tax authorities for years before 2004 with few 
exceptions. The tax authorities are currently conducting income 
tax examinations of Canon’s income tax returns for years after 
2005 in Japan and for certain years after 2003 in major foreign 
tax jurisdictions.

13. Common Stock
For the years ended December 31, 2008 and 2007, the 
Company issued 127,254 shares and 190,380 shares of com-
mon stock, respectively, in connection with the conversion of 
convertible debt. In accordance with the Corporation Law of 

Japan, conversion into common stock of convertible debt is 
accounted for by crediting one-half or more of the conversion 
price to the common stock account and the remainder to the 
additional paid-in capital account.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:18)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 87

14. Legal Reserve and Retained Earnings
The Corporation Law of Japan provides that an amount equal to 
10% of distributions from retained earnings paid by the 
Company and its Japanese subsidiaries be appropriated as a 
legal reserve. No further appropriations are required when the 
total amount of the additional paid-in capital and the legal 
reserve equals 25% of their respective stated capital. The 
Corporation Law of Japan also provides that additional paid-in 
capital and legal reserve are available for appropriations by the 
resolution of the stockholders. Certain foreign subsidiaries are 
also required to appropriate their earnings to legal reserves 
under the laws of the respective countries.
  Cash dividends and appropriations to the legal reserve 
charged to retained earnings for the years ended December 31, 
2009, 2008 and 2007 represent dividends paid out during those 

years and the related appropriations to the legal reserve. Retained 
earnings at December 31, 2009 did not refl ect current year-end 
dividends in the amount of ¥67,896 million ($738,000 thousand) 
which were approved by the stockholders in March 2010.

The amount available for dividends under the Corporation 
Law of Japan is based on the amount recorded in the Company’s 
nonconsolidated books of account in accordance with fi nancial 
accounting standards of Japan. Such amount was ¥1,307,735 
million ($14,214,511 thousand) at December 31, 2009.

Retained earnings at December 31, 2009 included Canon’s 
equity in undistributed earnings of affi liated companies account-
ed for by the equity method in the amount of ¥10,301 million 
($111,967 thousand).

15. Other Comprehensive Income (Loss)
Changes in accumulated other comprehensive income (loss) are as follows:

Years ended December 31

Foreign currency translation adjustments:

Balance at beginning of year
Adjustments for the year
Balance at end of year

Net unrealized gains and losses on securities:

Balance at beginning of year
Adjustments for the year
Balance at end of year

Net gains and losses on derivative instruments:

Balance at beginning of year
Adjustments for the year
Balance at end of year

Pension liability adjustments:

Balance at beginning of year
Adjustments for the year
Balance at end of year

Millions of yen

2009

2008

2007

Thousands of
U.S. dollars

2009

  ¥ (235,968)
  33,340
 (202,628)

  ¥  22,796
 (258,764)
 (235,968)

  ¥  22,858
(62)
  22,796

  $ (2,564,870)
  362,391
 (2,202,479)

1,135
2,150
3,285

1,493
(1,422)
71

6,287
(5,152)
1,135

(849)
2,342
1,493

  (59,480)
(2,066)
  (61,546)

6,436
  (65,916)
  (59,480)

  8,065
  (1,778)
  6,287

  (1,663)
814
(849)

 (26,542)
  32,978
  6,436

12,337
23,370
35,707

16,229
(15,457)
772

  (646,521)
(22,457)
  (668,978)

Total accumulated other comprehensive income (loss):

Balance at beginning of year
Adjustments for the year
Balance at end of year

 (292,820)
  32,002
  ¥ (260,818)

  34,670
 (327,490)
  ¥ (292,820)

  2,718
  31,952
  ¥  34,670

 (3,182,825)
  347,847
  $ (2,834,978)

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:24)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:18)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
88        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

Tax effects allocated to each component of other com-

prehensive income (loss) and reclassifi cation adjustments, 

including amounts attributable to noncontrolling interests, are 
as follows:

Years ended December 31

2009:

Foreign currency translation adjustments
Net unrealized gains and losses on securities:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year

Net gains and losses on derivative instruments:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year
Pension liability adjustments:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year

Other comprehensive income (loss)

2008:

Foreign currency translation adjustments
Net unrealized gains and losses on securities:

Before-tax
amount

Millions of yen

Tax (expense)
or benefi t

Net-of-tax
amount

¥  35,459

  ¥  (2,089)

¥  33,370

2,231
2,205
4,436

298
(2,670)
(2,372)

  (1,333)
(886)
  (2,219)

(119)
  1,068
949

898
1,319
2,217

179
(1,602)
(1,423)

(4,115)
1,911
(2,204)
¥  35,319

  1,891
(632)
  1,259
  ¥  (2,100)

(2,224)
1,279
(945)
¥  33,219

¥ (266,568)

  ¥  5,893

¥ (260,675)

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year

  (17,485)
7,752
(9,733)

Net gains and losses on derivative instruments:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year
Pension liability adjustments:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year

Other comprehensive income (loss)

2007:

Foreign currency translation adjustments
Net unrealized gains and losses on securities:

  6,992
  (3,101)
  3,891

  (9,248)
  7,688
  (1,560)

  23,121
  (19,219)
3,902

 (111,215)
(4,956)
 (116,171)
¥ (388,570)

  39,233
  2,073
  41,306
  ¥  49,530

  (10,493)
4,651
(5,842)

  13,873
  (11,531)
2,342

  (71,982)
(2,883)
  (74,865)
¥ (339,040)

¥ 

(396)

  ¥ 

308

¥ 

(88)

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year

Net gains and losses on derivative instruments:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year
Pension liability adjustments:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year

Other comprehensive income (loss)

(7,721)
(580)
(8,301)

589
780
1,369

  3,231
  2,715
  5,946

(236)
(312)
(548)

(4,490)
2,135
(2,355)

353
468
821

  71,364
(7,088)
  64,276
¥  56,948

 (26,586)
  2,952
 (23,634)
  ¥ (17,928)

  44,778
(4,136)
  40,642
¥  39,020

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:18)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 89

Thousands of U.S. dollars

Before-tax
amount

Tax (expense)
or benefi t

Net-of-tax
amount

  $ 385,424

  $ (22,707)

  $ 362,717

2009:

Foreign currency translation adjustments
Net unrealized gains and losses on securities:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year

  24,251
  23,967
  48,218

Net gains and losses on derivative instruments:

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year
Pension liability adjustments:

3,239
  (29,022)
  (25,783)

Amount arising during the year
Reclassifi cation adjustments for gains and losses realized in net income  
Net change during the year

Other comprehensive income (loss)

  (44,729)
  20,772
  (23,957)
  $ 383,902

 (14,490)
  (9,630)
 (24,120)

  (1,294)
  11,609
  10,315

9,761
  14,337
  24,098

1,945
  (17,413)
  (15,468)

  20,555
  (6,870)
  13,685
  $ (22,827)

  (24,174)
  13,902
  (10,272)
  $ 361,075

16. Stock-Based Compensation
On May 1, 2009, based on the approval of the stockholders, the 
Company granted stock options to its directors, executive offi -
cers and certain employees to acquire 954,000 shares of com-
mon stock. These option awards vest after two years of 
continued service beginning on the grant date and have a four 
year contractual term. The grant-date fair value per share of the 
stock options granted during the year ended December 31, 
2009 was ¥699 ($7.60). 
  On May 1, 2008, based on the approval of the stockholders, 
the Company granted stock options to its directors, executive 
offi cers and certain employees to acquire 592,000 shares of 
common stock. These option awards vest after two years of 
continued service beginning on the grant date and have a four 
year contractual term. The grant-date fair value per share of the 
stock options granted during the year ended December 31, 
2008 was ¥1,247. 

The compensation cost recognized for these stock options 
for the years ended December 31, 2009 and 2008 was ¥564 
million ($6,130 thousand) and ¥246 million, respectively, and is 
included in selling, general and administrative expenses in the 
consolidated statements of income.

The fair value of each option award was estimated on the 
date of grant using the Black-Scholes option pricing model that 
incorporates the assumptions presented below:

Years ended December 31

2009
Expected term of option (in years)  4.0
Expected volatility
Dividend yield
Risk-free interest rate

  40.08%
 3.51%
 0.64%

2008
4.0
  37.39%
 2.10%
 0.95%

  A summary of option activity under the stock option plans as of and for the years ended December 31, 2009 and 2008 is 
presented below:

Shares

Weighted-average
exercise price

Weighted-
average
remaining
contractual
term

Aggregate
intrinsic value

Yen

U.S. dollars

Year

Millions of yen

Thousands of
U.S. dollars

Outstanding at January 1, 2008
Granted
Forfeited
Outstanding at December 31, 2008
Granted
Forfeited
Outstanding at December 31, 2009

—
592,000
—
592,000
954,000
(34,000)
1,512,000

¥     —
5,502
—
5,502
3,287
4,851
¥4,119

$59.80
35.73
52.73
$44.77

3.3

3.0

¥  —

$      —

¥588

$6,391

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:25)(cid:26)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:19)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
90        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

  At December 31, 2009, all option awards were nonvested 
but expected to be vested, and there was ¥558 million ($6,065 
thousand) of total unrecognized compensation cost related to 

these nonvested stock options. That cost is expected to be rec-
ognized over a weighted-average period of 0.96 year.

17. Net Income Attributable to Canon Inc. Stockholders per Share
A reconciliation of the numerators and denominators of basic and diluted net income attributable to Canon Inc. stockholders per 
share computations is as follows:

Years ended December 31

Net income attributable to Canon Inc.
Effect of dilutive securities:

1.30% Japanese yen convertible debentures, 
  due 2008

Diluted net income attributable to Canon Inc.

Average common shares outstanding
Effect of dilutive securities:

1.30% Japanese yen convertible debentures, 
  due 2008

Diluted common shares outstanding

Net income attributable to Canon Inc. 
   stockholders per share:

Basic
Diluted

2009
  ¥ 131,647

Millions of yen

2008
  ¥ 309,148

2007
  ¥ 488,332

Thousands of
U.S. dollars

2009
  $ 1,430,946

—
  ¥ 131,647

2
  ¥ 309,150

4
  ¥ 488,336

—
  $ 1,430,946

  1,234,481,836   1,255,626,490   1,293,295,680

Number of shares

221,751
  1,234,481,836   1,255,706,419   1,293,517,431

79,929  

—  

Yen

U.S. dollars

 ¥106.64
  106.64

 ¥246.21
  246.20

 ¥377.59
  377.53

$1.16
1.16

The computation of diluted net income attributable to 

Canon Inc. stockholders per share for the years ended December 

31, 2009 and 2008 exclude outstanding stock options because 
the effect would be anti-dilutive.

18. Derivatives and Hedging Activities
Risk management policy
Canon operates internationally, exposing it to the risk of chang-
es in foreign currency exchange rates. Derivative fi nancial instru-
ments are comprised principally of foreign exchange contracts 
utilized by the Company and certain of its subsidiaries to reduce 
the risk. Canon assesses foreign currency exchange rate risk by 
continually monitoring changes in the exposures and by evaluat-
ing hedging opportunities. Canon does not hold or issue deriva-
tive fi nancial instruments for trading purposes. Canon is also 
exposed to credit-related losses in the event of non-performance 
by counterparties to derivative fi nancial instruments, but it is not 
expected that any counterparties will fail to meet their obliga-
tions. Most of the counterparties are internationally recognized 
fi nancial institutions and selected by Canon taking into account 
their fi nancial condition, and contracts are diversifi ed across a 
number of major fi nancial institutions.

Foreign currency exchange rate risk management
Canon’s international operations expose Canon to the risk of 
changes in foreign currency exchange rates. Canon uses foreign 
exchange contracts to manage certain foreign currency exchange 
exposures principally from the exchange of U.S. dollars and euros 
into Japanese yen. These contracts are primarily used to hedge 
the foreign currency exposure of forecasted intercompany sales 
and intercompany trade receivables that are denominated in for-
eign currencies. In accordance with Canon’s policy, a specifi c por-
tion of foreign currency exposure resulting from forecasted 
intercompany sales are hedged using foreign exchange contracts 
which principally mature within three months.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:19)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 91

Cash fl ow hedge
Changes in the fair value of derivative fi nancial instruments des-
ignated as cash fl ow hedges, including foreign exchange con-
tracts associated with forecasted intercompany sales, are 
reported in accumulated other comprehensive income (loss). 
These amounts are subsequently reclassifi ed into earnings 
through other income (deductions) in the same period as the 
hedged items affect earnings. Substantially all amounts recorded 
in accumulated other comprehensive income (loss) at year-end 
are expected to be recognized in earnings over the next 12 
months. Canon excludes the time value component from the 
assessment of hedge effectiveness. Changes in the fair value of 
a foreign exchange contract for the period between the date 
that the forecasted intercompany sales occur and its maturity 

date are recognized in earnings and not considered hedge inef-
fectiveness.

Derivatives not designated as hedges
Canon has entered into certain foreign exchange contracts to 
primarily offset the earnings impact related to fl uctuations in 
foreign currency exchange rates associated with certain assets 
denominated in foreign currencies. Although these foreign 
exchange contracts have not been designated as hedges as 
required in order to apply hedge accounting, the contracts are 
effective from an economic perspective. The changes in the fair 
value of these contracts are recorded in earnings immediately.
  Contract amounts of foreign exchange contracts as of 
December 31, 2009 and 2008 are set forth below:

December 31

To sell foreign currencies
To buy foreign currencies

Millions of yen

2009
  ¥ 494,314
  30,978

2008
  ¥ 350,959
  35,247

Thousands of
U.S. dollars

2009
  $ 5,372,978
  336,717

Fair value of derivative instruments in the consolidated balance sheet
The following tables present Canon’s derivative instruments measured at gross fair value as refl ected in the consolidated balance 
sheet as of December 31, 2009.

Derivatives designated as hedging instruments

December 31, 2009

Liabilities:

Balance sheet location

Millions of yen

Fair value

Foreign exchange contracts

Other current liabilities

¥ 644

Derivatives not designated as hedging instruments

December 31, 2009

Assets:

Foreign exchange contracts

Liabilities:

Balance sheet location

Prepaid expenses and 
other current assets

Foreign exchange contracts

Other current liabilities

Millions of yen

Fair value

¥ 752

6,566 

Thousands of
U.S. dollars

Fair value

$ 7,000

Thousands of
U.S. dollars

Fair value

$ 8,174

71,370

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:19)(cid:1)(cid:49)(cid:46)

 
 
 
92        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

Effect of derivative instruments on the consolidated statement of income
The following tables present the effect of Canon’s derivative instruments on the consolidated statement of income for the year 
ended December 31, 2009.
Derivatives in cash fl ow hedging relationships 

Year ended December 31, 2009

Gain (loss) recognized 
in OCI (effective portion)

Millions of yen
Foreign exchange contracts

Amount
¥(2,372)

Gain (loss) reclassifi ed from 
accumulated OCI into income 
(effective portion)

Location
Other, net

Amount
¥2,670

Gain (loss) recognized 
in OCI (effective portion)

Gain (loss) reclassifi ed from 
accumulated OCI into income 
(effective portion)

Thousands of U.S. dollars
Foreign exchange contracts

Amount
$(25,783)

Location
Other, net

Amount
$29,022

Gain (loss) recognized in income 
(ineffective portion and amount excluded 
from effectiveness testing)

Location
Other, net

Amount
¥(462)

Gain (loss) recognized in income 
(ineffective portion and amount excluded 
from effectiveness testing)

Location
Other, net

Amount
$(5,022)

The amount of the hedging ineffectiveness was not material for 
the years ended December 31, 2008 and 2007. The amount of 
net gains or losses excluded from the assessment of hedge 
effectiveness (time value component) which was recorded in 

other income (deductions) was net losses of ¥3,701 million and 
¥6,883 million for the years ended December 31, 2008 and 
2007, respectively. 

Derivatives not designated as hedging instruments

Year ended December 31, 2009

Foreign exchange contracts

Location

Other, net

Gain (loss) recognized in income on derivative

Amount 

Millions of yen
¥(8,638)

Thousands of
U.S. dollars
$(93,891)

19. Commitments and Contingent Liabilities
Commitments
At December 31, 2009, commitments outstanding for the pur-
chase of property, plant and equipment approximated ¥21,839 
million ($237,380 thousand), and commitments outstanding for 
the purchase of parts and raw materials approximated ¥64,226 
million ($698,109 thousand).
  Canon occupies sales offi ces and other facilities under lease 
arrangements accounted for as operating leases. Deposits made 

under such arrangements aggregated ¥14,210 million 
($154,457 thousand) and ¥14,223 million at December 31, 
2009 and 2008, respectively, and are included in noncurrent 
receivables in the accompanying consolidated balance sheets. 
Rental expenses under the operating lease arrangements 
amounted to ¥36,474 million ($396,457 thousand), ¥41,169 
million and ¥36,900 million for the years ended December 31, 
2009, 2008 and 2007, respectively.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:19)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:19)(cid:1)(cid:49)(cid:46)

 93

Future minimum lease payments required under noncancelable operating leases that have initial or remaining lease terms in 

excess of one year at December 31, 2009 are as follows:

Year ending December 31:

2010
2011
2012
2013
2014
Thereafter

Total future minimum lease payments

Millions of yen
  ¥ 16,259 
 13,331 
  9,641 
  6,551 
  5,002 
  8,180 
  ¥ 58,964 

Thousands of
U.S. dollars
  $ 176,728 
 144,902 
 104,793 
  71,207 
  54,370 
  88,913 
  $ 640,913 

Guarantees
Canon provides guarantees for bank loans of its employees, 
affi liates and other companies. The guarantees for the employ-
ees are principally made for their housing loans. The guarantees 
of loans of its affi liates and other companies are made to ensure 
that those companies operate with less fi nancial risk.

For each guarantee provided, Canon would have to perform 
under a guarantee if the borrower defaults on a payment within 
the contract periods of 1 year to 30 years, in the case of 
employees with housing loans, and of 1 year to 10 years, in the 
case of affi liates and other companies. The maximum amount of 

undiscounted payments Canon would have had to make in the 
event of default is ¥18,526 million ($201,370 thousand) at 
December 31, 2009. The carrying amounts of the liabilities rec-
ognized for Canon’s obligations as a guarantor under those 
guarantees at December 31, 2009 were not signifi cant.
  Canon also issues contractual product warranties under 
which it generally guarantees the performance of products 
delivered and services rendered for a certain period or term. 
Changes in accrued product warranty cost for the years ended 
December 31, 2009 and 2008 are summarized as follows:

Years ended December 31

Balance at beginning of year
Addition
Utilization
Other
Balance at end of year

Millions of yen

2009
  ¥  17,372
  21,670
 (22,050)
  (3,048)
  ¥  13,944

2008
  ¥  20,138
  30,644
 (26,846)
  (6,564)
  ¥  17,372

Thousands of
U.S. dollars

2009
  $ 188,826
 235,543
 (239,674)
  (33,130)
  $ 151,565

Legal proceedings
In October 2003, a lawsuit was fi led by a former employee 
against the Company at the Tokyo District Court in Japan. The 
lawsuit alleges that the former employee is entitled to ¥45,872 
million ($498,609 thousand) as reasonable remuneration for an 
invention related to certain technology used by the Company, and 
the former employee has sued for a partial payment of ¥1,000 
million ($10,870 thousand) and interest thereon. On January 30, 
2007, the Tokyo District Court of Japan ordered the Company to 
pay the former employee approximately ¥33.5 million ($364 
thousand) and interest thereon. On the same day, the Company 
appealed the decision. On February 26, 2009, the Intellectual 
Property High Court of Japan issued a judgment in the appellate 
court review and ordered the Company to pay the former 
employee approximately ¥69.6 million ($757 thousand), consist-
ing of reasonable remuneration of approximately ¥56.3 million 
($612 thousand) and interest thereon. On March 12, 2009, the 
Company appealed the decision to the Supreme Court.

In Germany, Verwertungsgesellschaft Wort (“VG Wort”), a 

collecting agency representing certain copyright holders, has 
fi led a series of lawsuits seeking to impose copyright levies upon 
digital products such as PCs and printers, that allegedly enable 
the reproduction of copyrighted materials, against the compa-
nies importing and distributing these digital products. VG Wort 
fi led a lawsuit in January 2006 against Canon seeking payment 
of copyright levies on single-function printers, and the court of 
fi rst instance in Düsseldorf ruled in favor of the claim by VG 
Wort in November 2006. Canon lodged an appeal against such 
decision in December 2006 before the court of appeals in 
Düsseldorf. Following a decision by the same court of appeals in 
Düsseldorf on January 23, 2007 in relation to a similar court 
case seeking copyright levies on single-function printers of 
Epson Deutschland GmbH, Xerox GmbH and Kyocera Mita 
Deutschland GmbH, whereby the court rejected such alleged 
levies, in its judgment of November 13, 2007, the court of 
appeals rejected VG Wort’s claim against Canon. VG Wort 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:20)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:19)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
94        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

appealed further against said decision of the court of appeals 
before the Federal Supreme Court. In December 2007, for a 
similar Hewlett-Packard GmbH case relating to single-function 
printers, the Federal Supreme Court delivered its judgment in 
favor of Hewlett-Packard GmbH and dismissed VG Wort’s claim. 
VG Wort has already fi led a constitutional complaint with the 
Federal Constitutional Court against said judgment of the 
Federal Supreme Court. Likewise, after rejection by the Federal 
Supreme Court of an appeal by VG Wort in relation to Canon’s 
single-function printers case in September 2008, VG Wort 
lodged a claim before the Federal Constitutional Court. Canon 
received a brief from the Federal Constitutional Court in 
September 2009 to enable the Court to decide on whether to 
accept the claim, and Canon responded to it in November 2009. 
In 2007, an amendment of German copyright law was carried 
out, and a new law has been effective from January 1, 2008 for 
both multi-function printers and single-function printers. The 
new law sets forth that the scope and tariff of copyright levies 
will be agreed between industry and the collecting society. 
Industry and the collecting society, based on the requirement 
under the new law, reached an agreement in December 2008. 
This agreement is applicable retroactively from January 1, 2008 
and will remain effective through end of 2010. However, in 
Canon’s assessment, the fi nal outcome of the court case regard-

ing the single-function printers sold in Germany before January 
1, 2008 remains uncertain. 

 Canon is involved in various claims and legal actions, includ-

ing those noted above, arising in the ordinary course of busi-
ness. Canon has recorded provisions for liabilities when it is 
probable that liabilities have been incurred and the amount of 
loss can be reasonably estimated. Canon reviews these provi-
sions at least quarterly and adjusts these provisions to refl ect the 
impact of the negotiations, settlements, rulings, advice of legal 
counsel and other information and events pertaining to a partic-
ular case. Based on its experience, Canon believes that any dam-
age amounts claimed in the specifi c matters discussed above 
and other outstanding matters are not a meaningful indicator of 
Canon’s potential liability. In the opinion of management, the 
ultimate disposition of outstanding matters would not have a 
material adverse effect on Canon’s consolidated fi nancial posi-
tion, results of operations, or cash fl ows. However, litigation is 
inherently unpredictable. While Canon believes that it has valid 
defenses with respect to legal matters pending against it, it is 
possible that Canon’s consolidated fi nancial position, results of 
operations, or cash fl ows could be materially affected in any 
particular period by the unfavorable resolution of one or more 
of these matters.

20. Disclosures about the Fair Value of Financial Instruments and Concentrations of Credit Risk
Fair value of fi nancial instruments
The estimated fair values of Canon’s fi nancial instruments at 
December 31, 2009 and 2008 are set forth below. The follow-
ing summary excludes cash and cash equivalents, trade receiv-

ables, fi nance receivables, noncurrent receivables, short-term 
loans, trade payables and accrued expenses for which fair values 
approximate their carrying amounts. The summary also excludes 
investments which are disclosed in Note 3.

December 31

Millions of yen

Thousand of U.S. dollars

2009

2008

2009

Carrying
amount

Estimated
fair value

Carrying
amount

Estimated
fair value

Carrying
amount

Estimated
fair value

Long-term debt, including current installments   ¥  (9,781)   ¥  (9,777)
Foreign exchange contracts:

  ¥ (13,743)   ¥ (13,727)

  $ (106,315)   $ (106,272)

Assets
Liabilities

752  
  (7,210)  

752
  (7,210)

  10,516  
(678)  

  10,516
(678)

8,174  
  (78,370)  

8,174
  (78,370)

The following methods and assumptions are used to estimate 

the fair value in the above table.

Long-term debt
The fair values of Canon’s long-term debt instruments are based 
on the present value of future cash fl ows associated with each 
instrument discounted using current market borrowing rates for 
similar debt instruments of comparable maturity.

Foreign exchange contracts
The fair values of foreign exchange contracts are measured 
based on the market price obtained from fi nancial institutions.

Limitations
Fair value estimates are made at a specifi c point in time, based 
on relevant market information and information about the 
fi nancial instruments. These estimates are subjective in nature 
and involve uncertainties and matters of signifi cant judgment 
and therefore cannot be determined with precision. Changes in 
assumptions could signifi cantly affect the estimates.

Concentrations of credit risk
At December 31, 2009 and 2008, one customer accounted for 
approximately 22% and 19% of consolidated trade receivables, 
respectively. Although Canon does not expect that the customer 
will fail to meet its obligations, Canon is potentially exposed to 
concentrations of credit risk if the customer failed to perform 
according to the terms of the contracts.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:21)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:20)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 95

21. Fair Value Measurements
Fair value is the price that would be received to sell an asset or 
paid to transfer a liability (an exit price) in the principal or most 
advantageous market for the asset or liability in an orderly trans-
action between market participants at the measurement date. A 
three-level fair value hierarchy that prioritizes the inputs used to 
measure fair value is as follows:

Level 1 —  Inputs are quoted prices in active markets for identical 

assets or liabilities.

Level 2 —  Inputs are quoted prices for similar assets or liabilities 
in active markets, quoted prices for identical or similar 
assets or liabilities in markets that are not active, inputs 
other than quoted prices that are observable, and inputs 

that are derived principally from or corroborated by 
observable market data by correlation or other means.
Level 3 —  Inputs are derived from valuation techniques in which 

one or more signifi cant inputs or value drivers are 
unobservable, which refl ect the reporting entity’s own 
assumptions about the assumptions that market 
participants would use in establishing a price.

Assets and liabilities measured at fair value 
on a recurring basis
The following table presents Canon’s assets and liabilities that are 
measured at fair value on a recurring basis at December 31, 2009 
and 2008.

December 31

Millions of yen
2009: Assets:

Cash and cash equivalents
Available-for-sale securities (current):

Government bonds

Available-for-sale securities (noncurrent):

Government bonds
Corporate bonds
Fund trusts
Equity securities

Derivatives

Total assets
Liabilities:

Derivatives
Total liabilities

Millions of yen
2008: Assets:

Cash and cash equivalents
Available-for-sale securities (current):

Government bonds
Fund trusts

Available-for-sale securities (noncurrent):

Government bonds
Corporate bonds
Fund trusts
Equity securities

Derivatives

Total assets
Liabilities:

Derivatives
Total liabilities

Level 1

Level 2

Level 3

Total

  ¥  —

  ¥ 184,856

  ¥  —

  ¥ 184,856

222

—

  —

222

204
  —
  1,589
 17,726
  —
  ¥ 19,741

—
29
979
—
752
  ¥ 186,616

  —
 1,340
  —
  —
  —
  ¥ 1,340

204
  1,369
  2,568
  17,726
752
  ¥ 207,697

  ¥  —
  ¥  —

  ¥  7,210
  ¥  7,210

  ¥  —
  ¥  —

  ¥  7,210
  ¥  7,210

Level 1

Level 2

Level 3

Total

  ¥  —

  ¥ 194,030

  ¥  —

  ¥ 194,030

1
149

413
43
  1,284
 12,218
  —
  ¥ 14,108

—
—

—
29
952
—
  10,516
  ¥ 205,527

  —
  —

  —
 1,516
  —
  —
  —
  ¥ 1,516

1
149

413
  1,588
  2,236
  12,218
  10,516
  ¥ 221,151

  ¥  —
  ¥  —

  ¥ 
  ¥ 

678
678

  ¥  —
  ¥  —

  ¥ 
  ¥ 

678
678

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:22)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:20)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
96        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

Thousands of U.S. dollars
2009: Assets:

Cash and cash equivalents
Available-for-sale securities (current):

Government bonds

Available-for-sale securities (noncurrent):

Government bonds
Corporate bonds
Fund trusts
Equity securities

Derivatives

Total assets
Liabilities:

Derivatives
Total liabilities

Level 1

Level 2

Level 3

Total

  $ 

—   $ 2,009,304

  $  —   $ 2,009,304

  2,413

  2,217

—  

  17,272
 192,674

—  

  —  

2,413

—  

315
10,641

—  

  —  
 14,565
  —  
  —  
  —  

2,217
14,880
27,913
  192,674
8,174
  $ 2,257,575

  $ 14,565

—  

8,174
  $ 2,028,434

  $ 214,576

  $ 
  $ 

—   $ 
—   $ 

78,370
78,370

  $  —   $ 
  $  —   $ 

78,370
78,370

Level 1 investments are comprised principally of equity secu-

rities, which are valued using an unadjusted quoted market 
price in active markets with suffi cient volume and frequency of 
transactions. Level 2 cash and cash equivalents are valued using 
quoted prices for identical assets in markets that are not active. 
Level 3 investments are mainly comprised of corporate bonds, 
which are valued based on unobservable inputs as the market 
for the assets was not active at the measurement date.

  Derivative fi nancial instruments are comprised of foreign 
exchange contracts. Level 2 derivatives are valued using quotes 
obtained from counterparties or third parties, which are periodi-
cally validated by pricing models using observable market inputs, 
such as foreign currency exchange rates and interest rates.

The following table presents the changes in Level 3 assets 
measured on a recurring basis, consisting of corporate bonds, 
for the years ended December 31, 2009 and 2008.

Years ended December 31

Balance at beginning of year

Total gains or losses (realized or unrealized):

Included in earnings
Included in other comprehensive income (loss)

Purchases, issuances, and settlements

Balance at end of year

Millions of yen

2009

  ¥ 1,516

  (221)
(1)
46 
  ¥ 1,340

2008

  ¥ 1,889

  (559)
(8)
  194 
  ¥ 1,516

Thousands of
U.S. dollars

2009

  $ 16,478

 (2,402)
(11)
500 
  $ 14,565 

Substantially all gains and losses included in earnings are 
related to corporate bonds still held at December 31, 2009 and 
2008, respectively, and are reported in “Other, net” in the con-
solidated statements of income.

Assets and liabilities measured at fair value 
on a nonrecurring basis
During the year ended December 31, 2009, long-lived assets 
held and used with a carrying amount of ¥15,390 million 
($167,283 thousand) were written down to their fair value of 
zero and classifi ed as Level 3 assets, resulting in an impairment 
charge of ¥15,390 million ($167,283 thousand), which was 
included in earnings.

  During the year ended December 31, 2009, non-marketable 
equity securities with a carrying amount of ¥1,468 million 
($15,957 thousand) were written down to their fair value of ¥480 
million ($5,218 thousand) and classifi ed as Level 3 instruments, 
resulting in an other-than-temporary impairment charge of ¥988 
million ($10,739 thousand), which was included in earnings. 
During the year ended December 31, 2008, non-marketable equi-
ty securities with a carrying amount of ¥513 million were written 
down to their fair value of ¥112 million and classifi ed as Level 3 
instruments, resulting in an other-than-temporary impairment 
charge of ¥401 million, which was included in earnings. 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:23)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:20)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 97

Consumer Business Unit:

 Digital SLR cameras, Compact digital cameras, 
Interchangeable lenses, Digital video camcorders, Inkjet multi-
function peripherals, Single function inkjet printers, Image 
scanners, and Broadcasting equipment

Industry and Others Business Unit:

 Semiconductor production equipment, Mirror projection mask 
aligners for LCD panels, Medical equipment, Components, 
Computer information systems, Document scanners, and 
Personal information products

The accounting policies of the segments are substantially the 
same as those described in the signifi cant accounting policies in 
Note 1. Canon evaluates performance of, and allocates resourc-
es to, each segment based on operating profi t. 

Information about operating results and assets for each seg-
ment as of and for the years ended December 31, 2009, 2008 
and 2007 is as follows:

22. Segment Information
Certain foreign private issuers, including Canon, have been 
exempted from the segment disclosure requirements of U.S. 
GAAP in fi lings with the SEC under the Securities Exchange Act 
of 1934.
  However, in September 2008, the SEC issued its “Foreign Issuer 
Reporting Enhancements” (“FIRE”) rule. The FIRE rule eliminates an 
instruction to the Form 20-F that permitted certain foreign private 
issuers to omit segment disclosures required by U.S. GAAP, as well 
as other enhancements. This aspect of the FIRE rule regarding elimi-
nation of ability to omit segment disclosures is effective for fi scal 
years ended on or after December 15, 2009 and was adopted by 
Canon in the year ended December 31, 2009 for all periods pre-
sented.

Segment information
Canon operates its business in three segments: the Offi ce 
Business Unit, the Consumer Business Unit, and the Industry and 
Others Business Unit, which are based on the organizational 
structure and information reviewed by Canon’s management to 
evaluate results and allocate resources.

The primary products included in each segment are as follows:

Offi ce Business Unit:

 Offi ce network digital MFDs, Color network digital MFDs, 
Offi ce copying machines, Personal-use copying machines, Full-
color copying machines, Laser printers, and Large format ink-
jet printers

Millions of yen
2009: Net sales:

External customers
Intersegment

Total

Operating cost and expenses
Operating profi t (loss)
Total assets
Depreciation and amortization
Capital expenditures

2008: Net sales:

External customers
Intersegment

Total

Operating cost and expenses
Operating profi t (loss)
Total assets
Depreciation and amortization
Capital expenditures

Offi ce 

Consumer

Industry and 
Others

Corporate and
eliminations

Consolidated

10,020  
 1,645,076  
 1,415,680  

  ¥ 1,635,056   ¥ 1,299,194  
1,966  
 1,301,160  
 1,117,668  
  ¥  229,396   ¥  183,492  
  ¥  745,646   ¥  437,160  
48,701  
27,503  

90,878  
96,718  

(95,033)  
(95,033)  
24,844  

¥ 274,951   ¥ 
  83,047  
 357,998  
 433,954  

—   ¥ 3,209,201
—
 3,209,201
 2,992,146
¥ (75,956)   ¥  (119,877)   ¥  217,055
¥ 359,635   ¥ 2,305,116   ¥ 3,847,557
  315,393
  115,044  
  258,252
  108,387  

  60,770  
  25,644  

23,356  
 2,246,609  
 1,789,263  

  ¥ 2,223,253   ¥ 1,453,647  
2,428  
 1,456,075  
 1,232,951  
  ¥  457,346   ¥  223,124  
  ¥  822,660   ¥  502,927  
58,082  
52,641  

99,962  
  139,046  

  (130,928)  
  (130,928)  
5,592  

¥ 417,261   ¥ 
 105,144  
 522,405  
 570,281  

—   ¥ 4,094,161
—
 4,094,161
 3,598,087
¥ (47,876)   ¥  (136,520)   ¥  496,074
¥ 453,581   ¥ 2,190,766   ¥ 3,969,934
  341,337
  111,736  
  403,400
  180,268  

  71,557  
  31,445  

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:24)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:20)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
98        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

Millions of yen
2007: Net sales:

External customers
Intersegment

Total

Operating cost and expenses
Operating profi t
Total assets
Depreciation and amortization
Capital expenditures

Thousands of U.S. dollars
2009: Net sales:

External customers
Intersegment

Total

Operating cost and expenses
Operating profi t (loss)
Total assets
Depreciation and amortization
Capital expenditures

Offi ce 

Consumer

Industry and 
Others

Corporate and
eliminations

Consolidated

2,645  
 1,587,952  
 1,260,113  

20,720  
 2,477,518  
 1,912,343  

  ¥ 2,456,798   ¥ 1,585,307   ¥  439,241   ¥ 

—   ¥ 4,481,346
—
  (134,107)  
 4,481,346
  (134,107)  
 3,724,673
25,178  
22,944   ¥  (159,285)   ¥  756,673
  ¥  565,175   ¥  327,839   ¥ 
  ¥  981,627   ¥  590,208   ¥  535,825   ¥ 2,404,965   ¥ 4,512,625
  341,694
  469,664

  110,742  
  549,983  
  527,039  

  122,199  
  194,081  

65,331  
  113,178  

97,886  
  126,857  

56,278  
35,548  

Offi ce 

Consumer

Industry and 
Others

Corporate and
eliminations

Consolidated

108,913    

 $ 17,772,348  $ 14,121,674   $ 2,988,598  $ 

—  $ 34,882,620
  902,685    (1,032,967)    
—
21,369  
 3,891,283    (1,032,967)    34,882,620
   17,881,261    14,143,043  
   15,387,826    12,148,565  
270,044    32,523,327
 4,716,892    
 $  2,493,435  $  1,994,478   $  (825,609)  $ (1,303,011)  $  2,359,293
 $  8,104,848  $  4,751,739   $ 3,909,076  $ 25,055,609  $ 41,821,272
  660,543     1,250,479     3,428,185
  278,739     1,178,119     2,807,087

987,804    
    1,051,283    

529,359  
298,946  

Intersegment sales are recorded at the same prices used in 
transactions with third parties. Expenses not directly associated 
with specifi c segments are allocated based on the most reason-
able measures applicable. Corporate expenses include certain 
corporate research and development expenses. Segment assets 
are based on those directly associated with each segment. 

Corporate assets primarily consist of cash and cash equivalents, 
fi nance receivables, investments, deferred tax assets and corpo-
rate properties. Capital expenditures represent the additions to 
property, plant and equipment and intangible assets measured 
on an accrual basis.

Geographic information
Information by major geographic area as of and for the years ended December 31, 2009, 2008 and 2007 is as follows:

Net sales:
Japan
Americas
Europe
Other areas
Total

Long-lived assets:

Japan
Americas
Europe
Other areas
Total

2009

¥ 702,344
894,154
995,150
617,553
¥3,209,201

¥1,205,887
59,273
44,875
77,146
¥1,387,181

Millions of yen

2008

¥ 868,280
1,154,571
1,341,400
729,910
¥4,094,161

¥1,314,092
43,435
47,392
71,407
¥1,476,326

2007

¥ 947,587
1,336,168
1,499,286
698,305
¥4,481,346

¥1,284,283
45,492
68,944
78,499
¥1,477,218

Thousands of 
U.S. dollars

2009

$ 7,634,174
9,719,065
10,816,848
6,712,533
$34,882,620

$13,107,467
644,272
487,772
838,543
$15,078,054

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:25)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:21)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 99

  Net sales are attributed to areas based on the location where 
the product is shipped to the customers. Other than in Japan 
and the United States, Canon does not conduct business in any 
individual country in which its sales in that country exceed 10% 
of consolidated net sales. Net sales in the United States are 
¥793,428 million ($8,624,217 thousand), ¥1,043,333 million 
and ¥1,217,096 million for the years ended December 31, 
2009, 2008 and 2007, respectively.

Long-lived assets represent property, plant and equipment 

and intangible assets for each geographic area.

The following information is based on the location of the 

Company and its subsidiaries as of and for the years ended 
December 31, 2009, 2008 and 2007. In addition to the disclo-
sure requirements under U.S. GAAP, Canon discloses this infor-
mation as supplemental information based on the disclosure 
requirements of the Japanese Financial Instruments and 
Exchange Law.

Millions of yen
2009: Net sales:

External customers
Intersegment

Total

Operating cost and expenses
Operating profi t
Total assets

2008: Net sales:

External customers
Intersegment

Total

Operating cost and expenses
Operating profi t
Total assets

2007: Net sales:

External customers
Intersegment

Total

Operating cost and expenses
Operating profi t
Total assets

Thousands of U.S. dollars
2009: Net sales:

External customers
Intersegment

Total

Operating cost and expenses
Operating profi t
Total assets

Japan

Americas

Europe

Other
areas

Corporate and
eliminations

Consolidated

  ¥  827,762   ¥  871,633   ¥  991,336   ¥  518,470   ¥ 

—   ¥ 3,209,201
—
 (2,250,704)  
 1,714,375  
 3,209,201
 (2,250,704)  
 2,542,137  
 2,992,146
 (2,141,002)  
 2,288,471  
  ¥  253,666   ¥ 
33,409   ¥  (109,702)   ¥  217,055
  ¥ 1,386,511   ¥  198,094   ¥  378,477   ¥  384,795   ¥ 1,499,680   ¥ 3,847,557

  534,147  
 1,052,617  
 1,019,208  

919  
  992,255  
  964,606  

1,263  
  872,896  
  860,863  

12,033   ¥ 

27,649   ¥ 

  ¥  998,676   ¥ 1,141,560   ¥ 1,337,147   ¥  616,778   ¥ 

—   ¥ 4,094,161
—
 2,318,521  
 4,094,161
 3,317,197  
 3,598,087
 2,812,645  
  ¥  504,552   ¥ 
(84,342)   ¥  496,074
  ¥ 1,607,653   ¥  203,255   ¥  417,562   ¥  344,638   ¥ 1,396,826   ¥ 3,969,934

 (2,997,286)  
 (2,997,286)  
 (2,912,944)  

  670,678  
 1,287,456  
 1,247,156  

4,329  
 1,341,476  
 1,314,942  

3,758  
 1,145,318  
 1,136,288  

40,300   ¥ 

26,534   ¥ 

9,030   ¥ 

  ¥ 1,048,310   ¥ 1,329,479   ¥ 1,499,821   ¥  603,736   ¥ 

—   ¥ 4,481,346
—
 2,494,251  
 4,481,346
 3,542,561  
 3,724,673
 2,768,998  
  ¥  773,563   ¥ 
(180,791)   ¥  756,673
  ¥ 1,899,452   ¥  280,458   ¥  591,104   ¥  424,244   ¥ 1,317,367   ¥ 4,512,625

 (3,327,199)  
 (3,327,199)  
 (3,146,408)  

  824,844  
 1,428,580  
 1,378,306  

3,496  
 1,503,317  
 1,441,972  

4,608  
 1,334,087  
 1,281,805  

52,282   ¥ 

50,274   ¥ 

61,345   ¥ 

Japan

Americas

Europe

Other
areas

Corporate and
eliminations

Consolidated

13,728    

—  $ 34,882,620
 $  8,997,413   $ 9,474,272  $ 10,775,391  $  5,635,544  $ 
—
   18,634,511  
 9,488,000    10,785,380    11,441,489    (24,464,173)    34,882,620
   27,631,924  
 9,357,207    10,484,847    11,078,348    (23,271,760)    32,523,327
   24,874,685  
 $  2,757,239   $  130,793  $ 
363,141  $  (1,192,413)  $  2,359,293
 $ 15,070,772   $ 2,153,196  $  4,113,880  $  4,182,554  $  16,300,870  $ 41,821,272

9,989     5,805,945    (24,464,173)    

300,533  $ 

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:26)(cid:26)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:21)(cid:1)(cid:49)(cid:46)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
100        CANON ANNUAL REPORT 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
CANON INC. AND SUBSIDIARIES

23. Subsequent Events
Share exchange agreement to make Canon Finetech Inc. 
a wholly owned subsidiary of Canon Inc.
On February 8, 2010, the Board of Directors of the Company 
approved a share exchange under which the Company would 
make Canon Finetech Inc. (“Canon Finetech”) its wholly owned 
subsidiary, and the Company has entered into a share exchange 
agreement with Canon Finetech on the same date. As of 
February 8, 2010, the Company owned 57.59% of Canon 
Finetech. The share exchange is expected to become effective 
on May 1, 2010. The share exchange ratio is one share of 
Canon Finetech for 0.38 share of the Company. The Company 
will issue no new shares of stock, as it plans to issue its treasury 
stock for this transaction.

In order to secure the fairness of the share exchange ratio, 
the Company and Canon Finetech determined that each com-
pany would separately request an independent third-party 
appraisal agency to calculate the share exchange ratio, and dili-
gently examined the results of the professional analyses and 
advice on the calculation of the proposed share exchange ratios 
submitted by the third-party appraisal agencies. As a result, the 
Boards of Directors of the Company and Canon Finetech deter-
mined the share exchange ratio of 0.38 share of the Company’s 
common stock for each share of Canon Finetech common stock 
at their meetings held on February 8, 2010.
  As a result of the share exchange, the carrying amount of 
the Company’s noncontrolling interest in Canon Finetech will be 
decreased from ¥31,675 million ($344,293 thousand) to zero. 
The difference between the fair value of the shares of the 
Company issued to the noncontrolling interest holders and the 
decrease in the carrying amount of the noncontrolling interests 
will be recognized as an adjustment to additional paid-in capital. 
Additionally, after the date of the exchange, all of the net 
income of Canon Finetech will be attributable to the Company.
The Company has decided that making Canon Finetech its 
wholly owned subsidiary would facilitate the organic integration 
of both companies’ management resources, further enhance the 
synergy effect throughout the Canon Group, and further elevate 
the fl exibility and speed of management.

Acquisition of Océ N.V.
On March 9, 2010, Canon acquired 34.8% of the total out-
standing shares of Océ N.V. (“Océ”), which is listed on NYSE 
Euronext Amsterdam, through a fully self-funded public cash 
tender offer for consideration of ¥38,785 million ($421,576 
thousand), in addition to the 22.9% interest Canon held before 
the public cash tender offer. Subsequent to the acquisition date, 
Canon acquired an additional 9.8% of the total outstanding 
shares of Océ for consideration of ¥10,918 million ($118,674 
thousand) during the post-acceptance period of the tender offer 
and also acquired 0.6% for consideration of ¥671 million 
($7,293 thousand) through market purchases. In addition, 
Canon subsequently acquired Océ’s convertible cumulative 
fi nancing preference shares representing 19.1% of the total 
outstanding shares of Océ for consideration of ¥8,027 million 
($87,250 thousand). As a result, Canon’s aggregate interest cur-
rently represents 87.2% of the total outstanding shares of Océ. 
Océ is engaged in research and development, manufacture and 
sale of document management systems, printing systems for 
professionals and high-speed, wide format digital printing sys-
tems. Canon and Océ have complementary technologies and 
products and would benefi t from this strong business relation-
ship. Amid the increasingly competitive printing industry, Canon 
is further strengthening its business foundation in order to solid-
ify its position as one of the global leaders. Canon aims to pro-
vide diversifi ed solutions to its customers in the printing industry 
by making Océ a consolidated subsidiary.

This acquisition will be accounted for using the acquisition 

method. Prior to the March 9, 2010 acquisition date, Canon 
accounted for its 22.9% interest in Océ using the equity meth-
od. The acquisition-date fair value of the previous equity interest 
of ¥25,508 million ($277,261 thousand) was remeasured using 
the quoted price of Océ’s common stock on the acquisition 
date, and will be included in the measurement of the total 
acquisition consideration.

Further information related to the accounting for this busi-
ness combination has not been disclosed, because none of the 
activities required to complete the initial accounting for this 
acquisition have been completed as of the issuance date of the 
consolidated fi nancial statements.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:17)(cid:17)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:21)(cid:1)(cid:49)(cid:46)

 
 
 
 
MANAGEMENT’S REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

 101

The management of Canon is responsible for establishing and maintaining adequate internal control over fi nancial reporting.  
Internal control over fi nancial reporting is defi ned in Rule 13a-15(f) promulgated under the Securities Exchange Act of 1934 , as 
amended, as a process designed by, or under the supervision of, the company’s principal executive and principal fi nancial offi cers and 
effected by the company’s board of directors, management and other personnel, to provide reasonable assurance regarding the 
reliability of fi nancial reporting and the preparation of fi nancial statements for external purposes in accordance with generally accepted 
accounting principles and includes those policies and procedures that (1) pertain to the maintenance of records that in reasonable 
detail accurately and fairly refl ect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance 
that transactions are recorded as necessary to permit preparation of fi nancial statements in accordance with generally accepted 
accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of 
unauthorized acquisition, use or disposition of the company’s assets that could have a material effect on the fi nancial statements.

Because of its inherent limitations, internal control over fi nancial reporting may not prevent or detect misstatements.  Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes 
in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Canon’s management assessed the effectiveness of internal control over fi nancial reporting as of December 31, 2009.  In making this 
assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in 
Internal Control-Integrated Framework (the “COSO criteria”).

Based on its assessment, management concluded that, as of December 31, 2009, Canon’s internal control over fi nancial reporting 
was effective based on the COSO criteria.

Canon’s independent registered public accounting fi rm, Ernst & Young ShinNihon LLC, has issued an audit report on the effectiveness 
of our internal control over fi nancial reporting.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:17)(cid:18)

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:17)(cid:18)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:22)(cid:1)(cid:49)(cid:46)

(cid:18)(cid:17)(cid:15)(cid:20)(cid:15)(cid:19)(cid:23)(cid:1)(cid:1)(cid:1)(cid:19)(cid:27)(cid:21)(cid:24)(cid:27)(cid:18)(cid:22)(cid:1)(cid:49)(cid:46)

102        CANON ANNUAL REPORT 2009 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders of 
Canon Inc.

We have audited the accompanying consolidated balance sheets of Canon Inc. and subsidiaries as of December 31, 2009 and 2008, 
and the related consolidated statements of income, equity, and cash fl ows for each of the three years in the period ended December 
31, 2009, all expressed in Japanese yen.  These fi nancial statements are the responsibility of the Company’s management.  Our 
responsibility is to express an opinion on these fi nancial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the fi nancial statements 
are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures 
in the fi nancial statements.  An audit also includes assessing the accounting principles used and signifi cant estimates made by 
management, as well as evaluating the overall fi nancial statement presentation.  We believe that our audits provide a reasonable 
basis for our opinion.

In our report dated March 16, 2009, we expressed an opinion that, except for the omission of segment reporting information, the 
2008 and 2007 consolidated fi nancial statements presented fairly, in all material respects, the consolidated fi nancial position, results 
of operations and cash fl ows of Canon Inc. and subsidiaries, in conformity with U.S. generally accepted accounting principles. As 
described in Note 22, in 2009 the Company adopted segment reporting guidance and revised the disclosures in its 2008 and 2007 
consolidated fi nancial statements to conform with U.S. generally accepted accounting principles. Accordingly, our present opinion on 
the 2008 and 2007 consolidated fi nancial statements, as presented herein, is unqualifi ed rather than qualifi ed.

In our opinion, the fi nancial statements referred to above present fairly, in all material respects, the consolidated fi nancial position of 
Canon Inc. and subsidiaries at December 31, 2009 and 2008, and the consolidated results of their operations and their cash fl ows 
for each of the three years in the period ended December 31, 2009, in conformity with U.S. generally accepted accounting principles.

As discussed in Note 1 to the consolidated fi nancial statements, in 2009 the Company adopted new accounting guidance for 
noncontrolling interests in consolidated fi nancial statements.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Canon 
Inc. and subsidiaries’ internal control over fi nancial reporting as of December 31, 2009, based on criteria established in Internal 
Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report 
dated March 30, 2010 expressed an unqualifi ed opinion thereon.

We have also recomputed the translation of the consolidated fi nancial statements as of and for the year ended December 31, 2009 
into United States dollars.  In our opinion, the consolidated fi nancial statements expressed in Japanese yen have been translated into 
United States dollars on the basis described in Note 2.

(cid:36)(cid:66)(cid:79)(cid:80)(cid:79)(cid:1)(cid:34)(cid:51)(cid:17)(cid:26)(cid:64)(cid:39)(cid:52)(cid:64)(cid:17)(cid:20)(cid:19)(cid:22)(cid:64)(cid:74)(cid:81)(cid:68)(cid:1)(cid:15)(cid:74)(cid:79)(cid:69)(cid:69)(cid:1)(cid:1)(cid:1)(cid:18)(cid:17)(cid:19)

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

 103

The Board of Directors and Stockholders of 
Canon Inc. 

We have audited Canon Inc. and subsidiaries’ internal control over fi nancial reporting as of December 31, 2009, based on criteria 
established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (the COSO criteria).  Canon Inc. and subsidiaries’ management is responsible for maintaining effective internal control 
over fi nancial reporting, and for its assessment of the effectiveness of internal control over fi nancial reporting included in the accom-
panying Management’s Report on Internal Control over Financial Reporting.  Our responsibility is to express an opinion on the com-
pany’s internal control over fi nancial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over 
fi nancial reporting was maintained in all material respects.  Our audit included obtaining an understanding of internal control over 
fi nancial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness 
of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances.  
We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over fi nancial reporting is a process designed to provide reasonable assurance regarding the reliability of 
fi nancial reporting and the preparation of fi nancial statements for external purposes in accordance with generally accepted account-
ing principles.  A company’s internal control over fi nancial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly refl ect the transactions and dispositions of the assets of the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of fi nancial statements 
in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regard-
ing prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material 
effect on the fi nancial statements.

Because of its inherent limitations, internal control over fi nancial reporting may not prevent or detect misstatements.  Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes 
in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, Canon Inc. and subsidiaries maintained, in all material respects, effective internal control over fi nancial reporting as of 
December 31, 2009, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the con-
solidated balance sheets of Canon Inc. and subsidiaries as of December 31, 2009 and 2008, and the related consolidated statements 
of income, equity, and cash fl ows for each of the three years in the period ended December 31, 2009, all expressed in Japanese yen, 
and our report dated March 30, 2010 expressed an unqualifi ed opinion thereon.

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104        CANON ANNUAL REPORT 2009 

TRANSFER AND REGISTRAR’S OFFICE

STOCKHOLDER INFORMATION

Canon Inc.
  30-2, Shimomaruko 3-chome, Ohta-ku, Tokyo 146-8501, Japan

Stock Exchange Listings:
Tokyo, Osaka, Nagoya, Fukuoka, Sapporo and New York 
stock exchanges

Manager of the Register of Stockholders
Mizuho Trust & Banking Co., Ltd.
  2-1, Yaesu 1-chome, Chuo-ku, Tokyo 103-8670, Japan

Depositary and Agent with Respect to American Depositary 
  Receipts for Common Shares
JPMorgan Chase Bank, N.A.
  4 New York Plaza, New York, N.Y. 10004, U.S.A.

American Depositary Receipts are traded on the New York Stock 
Exchange (CAJ).

Ordinary General Meeting of Shareholders:
March 30, 2010, in Tokyo

Further Information:
For publications or information, please contact the 
External Relations Headquarters, Canon Inc., Tokyo, 
or access Canon’s Website at 
www.canon.com

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MAJOR CONSOLIDATED SUBSIDIARIES

MANUFACTURING
Canon Electronics Inc.
Canon Finetech Inc.
Nisca Corporation
Canon Semiconductor Equipment Inc.
Canon Ecology Industry Inc.
Canon Chemicals Inc.
Canon Components, Inc.
Canon Precision Inc.
Oita Canon Inc.
Nagahama Canon Inc. 
Oita Canon Materials Inc.
Ueno Canon Materials Inc.
Fukushima Canon Inc. 
Canon Optron, Inc.
Canon Mold Co., Ltd.
Canon Machinery Inc.
Canon ANELVA Corporation
SED Inc.
Tokki Corporation
Canon Virginia, Inc.
Canon Giessen GmbH
Canon Bretagne S.A.S.
Canon Inc., Taiwan
Canon Dalian Business Machines, Inc.
Canon Zhuhai, Inc.
Canon Zhongshan Business Machines Co., Ltd.
Tianjin Canon Co., Ltd.
Canon (Suzhou) Inc.
Canon Opto (Malaysia) Sdn. Bhd.
Canon Hi-Tech (Thailand) Ltd.
Canon Engineering (Thailand) Ltd.
Canon Vietnam Co., Ltd.
Canon Electronic Business Machines (H.K.) Co., Ltd.
Canon Imaging Systems Inc.

RESEARCH & DEVELOPMENT
Canon Development Americas, Inc.
Canon Research Centre France S.A.S.
Canon Information Systems Research Australia Pty. Ltd.
Canon Information Technology (Beijing) Co., Ltd.
Canon (Suzhou) System Software Inc.
Canon i-tech, Inc.

105

(As of December 31, 2009)

MARKETING & OTHER
Canon Marketing Japan Inc.
Canon System & Support Inc.
Canon IT Solutions Inc.
Canon Software Inc.
e-system Corporation
Asia Pacifi c System Research Co., Ltd.
Canon U.S.A., Inc.
Canon Canada, Inc.
Canon Mexicana, S. de R.L. de C.V. 
Canon Latin America, Inc.
Canon do Brasil Industria e Comércio Limitada 
Canon Chile, S.A.
Canon Panama, S.A.
Canon Argentina, S.A.
Virtual Imaging, Inc.
Canon Business Solutions, Inc.
Canon Financial Services, Inc.
Canon Information Technology Services, Inc.
Canon Europa N.V.
Canon Europe Ltd.
Canon (UK) Ltd.
Canon Deutschland GmbH
Canon France S.A.S.
Canon Italia S.p.A.
Canon España S.A. 
Canon Nederland N.V.
Canon Danmark A/S
Canon Belgium N.V./S.A.
Canon (Schweiz) A.G.
Canon Austria GmbH
Canon Svenska AB
Canon Oy
Canon North-East Oy
Canon Norge AS
Canon Ru LLC
Canon CEE GmbH
Canon Eurasia A.S.
Canon Portugal S.A.
Canon Middle East FZ-LLC
Canon South Africa Pty. Ltd.
Canon Australia Pty. Ltd.
Canon New Zealand Ltd.
Canon Finance Australia Ltd.
Canon (China) Co., Ltd.
Canon Singapore Pte. Ltd.
Canon Hongkong Co., Ltd. 
Canon Marketing (Malaysia) Sdn. Bhd.
Canon Marketing (Philippines), Inc.
Canon Marketing (Thailand) Co., Ltd.
Canon India Pvt. Ltd.
Canon Korea Consumer Imaging Inc.
Canon Semiconductor Engineering Korea Inc.
Canon Semiconductor Equipment Taiwan Inc.
Canon Engineering Hong Kong Co., Ltd.

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CANON INC.   30-2, Shimomaruko 3-chome, Ohta-ku, Tokyo 146-8501, Japan

PUB. BEP019 0410AB14.7     Printed in Japan

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