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Cardiovascular Systems

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FY2014 Annual Report · Cardiovascular Systems
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Redefining 

Interventional Vascular Solutions

2014 Annual Report

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
31%

CSI’s revenue growth 
 for fiscal 2014

4,500+

More than 4,500 patients 
have been enrolled  
in CSI clinical studies

LEADING THE WAY

Cardiovascular Systems, Inc. (CSI) is leading the way in developing and commercializing 

innovative solutions for treating peripheral and coronary vascular disease. Our primary focus  

is helping physicians address even the most difficult disease states, including calcium, given 

the complications it presents for the millions who suffer from peripheral arterial disease (PAD) 

and coronary artery disease (CAD). We’re committed to clinical rigor, constant innovation, and 

a defining drive to set the standard in safe, effective and economical medical devices that 

improve patient outcomes.

“ Our strong revenue gains 
demonstrate that we are 
expanding the vascular 
interventional market by 
providing physicians with 
new tools for patients who 
were previously difficult 
to treat.”
   —   David L. Martin,  

CSI President and Officer

ABOUT CARDIOVASCULAR 
SYSTEMS, INC. 

CSI is based in St. Paul, Minn. The company’s 

Orbital Atherectomy Systems treat calcified 

and fibrotic plaque in arterial vessels 

throughout the leg and heart in a few minutes 

of treatment time, and address many of the 

limitations associated with other surgical, 

catheter and pharmacological treatment 

alternatives. The U.S. FDA granted 510(k) 

clearance for the use of the Diamondback 

Orbital Atherectomy System for the treatment 

of PAD in August 2007. In October 2013, the 

company received FDA approval for the use  

of the Diamondback Orbital Atherectomy 

System in coronary arteries. To date, over 

157,000 of CSI’s devices have been sold to 

leading institutions across the United States. 

Cardiovascular Systems, Inc.  | 2014 Annual Report   

156,000

The number of CSI PAD 
devices that have been sold  
since commercial launch

1,400

The number of CSI CAD  
devices that have been sold  
since commercial launch

FINANCIAL HIGHLIGHTS For the fiscal year ended June 30:

REVENUE (in millions)

GROSS MARGIN

2012

2013

2014

 $82.5

 $103.9

 $136.6

2012

2013

2014

PERIPHERAL REVENUE (by quarter)

CORONARY REVENUE (by quarter)

Q1 14:

Q2 14:

Q3 14:

Q4 14:

$29.8M

$31.9M

 $33.2M

 $36.4M

Q1 14:

Q2 14:

Q3 14:

Q4 14:

77%

77%

77%

 $0M

 $0.4M

 $1.7M

 $3.2M

TO OUR STOCKHOLDERS

CSI had another strong fiscal year. On the top line, we 

delivered 31 percent growth over the prior year, while 

making important progress to position the company  

for further success via product innovations, clinical trials  

and sales force investments. Our strong revenue gains 

demonstrate that we are expanding the vascular 

interventional market by providing physicians with new 

tools for patients who were previously difficult to treat. 

Several noteworthy achievements helped drive our results.

David L. Martin, President 
Chief Executive Officer

Glen D. Nelson, MD
Chairman of the Board

CORONARY EXCEEDS EXPECTATIONS

was made possible due to the execution and excellent  

In the first half of fiscal 2014, we achieved a best case 

results of our ORBIT II trial, which evaluated the safety  

scenario—FDA approval of our Coronary device within  

and effectiveness of the Diamondback 360® in treating  

the earliest possible window. We believe this approval  

severely calcified coronary lesions.

 / 01

SAVING LIMBS, IMPROVING LIVES: A Physician & Patient Story

PHYSICIAN — DR. JIHAD MUSTAPHA
Director of Cardiovascular Catheterization Laboratories, 
Endovascular Interventions and Cardiovascular Research 
at Metro Health Hospital—Metro Heart and Vascular

Dr. Jihad Mustapha’s passion and purpose is helping 

those Americans suffering from debilitating vascular 

disease. As a board-certified interventional cardiologist, 

Dr. Mustapha at Metro Health Hospital—Metro Heart and 

Vascular in Wyoming, Mich., is the founder of the 

AMPutation Prevention Symposium (AMP). He has 

dedicated his career to helping save the limbs and lives  

of his patients. An innovator in his field, Dr. Mustapha  

has used CSI’s Orbital Atherectomy Systems (OAS) to 

treat thousands suffering from Peripheral Arterial Disease 

(PAD). It was because of this expertise that he met patient 

David Dilley, PhD.   

“ We brought David into our 

hospital the same Monday 

that he was scheduled for  

his amputation, and he 

walked out of our hospital 

less than a week later. Most 

important, he avoided the 

amputation. Without the 

Diamondback, this would  

not have been possible. ” 

 — Dr. Jihad Mustapha 

When Dilley, a former college professor, was referred to 

However, Dr. Mustapha and his team had a  

Dr. Mustapha, he was facing amputation of both his lower 

revolutionary new technology at their disposal. With 

legs. Dilley suffered from serious PAD—with obstructions 

CSI’s Diamondback 360® 60cm Peripheral OAS,  

in the arteries of his legs severely limiting blood flow. 

Dr. Mustapha performed a minimally invasive 

Additionally, high levels of calcium combined with 

procedure, entering Dilley’s legs through the foot  

tortuous, or extremely small, vessels throughout his legs 

and avoiding the tortuous vessels in the upper  

made conventional therapies impossible. He was told the 

leg—an option not possible before the FDA’s recent 

only option was amputation.  

clearance of the Diamondback.

Physician—Dr. Jihad Mustapha, 

Director of Cardiovascular 

Catheterization Laboratories, 

Endovascular Interventions  

and Cardiovascular Research  

at Metro Health Hospital— 

Metro Heart and Vascular 

The result? Dilley’s legs were cleared of obstructions 

and blood flow resumed. Said Dr. Mustapha, “We 

brought David into our hospital the same Monday  

that he was scheduled for his amputations, and he 

walked out of our hospital less than a week later. Most 

importantly, he avoided the amputation. Without the 

Diamondback, this would not have been possible.”

Cardiovascular Systems, Inc.  | 2014 Annual Report   

DAVID DILLEY & FAMILY

PATIENT — DAVID DILLEY, PHD

Professor Emeritus, Michigan State University 

amputation for the following week. Alarmed, Dilley and  

his family began making phone calls. With the help of his 

cardiologist Dr. Joel Cohn at the Thoracic Cardiovascular 

Institute, Lansing, Mich., Dilley was referred to Dr. Jihad 

David Dilley, PhD, led an active life. As a retired professor 

Mustapha at Metro Health Hospital.

of horticulture—now professor emeritus—from Michigan 

State University, he liked to get outdoors, particularly  

to fish for trout in the streams locally in Michigan or out  

in Colorado. But in August 2013 he was diagnosed with 

congestive heart failure.

The morning of Dilley’s scheduled amputation, Dr. Mustapha 

performed the minimally invasive procedure with the 
Diamondback 360® on his right leg. The results were so 
successful that they decided to complete the procedure  

on his left leg, as well. Blood flow returned to normal.  

Open heart surgery successfully repaired two valves and  

Dilley kept both his legs, the pain subsided, and the wounds 

two arteries in his heart, but another problem soon 

began to heal.

emerged. Dilley noticed decreased circulation in his legs.  

He developed a great amount of pain in his feet and open 

wounds that refused to heal. “My feet hurt so badly that I 

couldn’t do any of the exercises to help rehabilitate my 

heart,” he said.

Now, Dilley is on his way to a full recovery, and he is excited 

to return to the trout streams. “I spent quite a bit of time out 

in Colorado before my heart and leg problems—and  

I’m looking forward to getting back out there. Using the 

innovative technology from CSI, Dr. Mustapha and his  

When the wounds took on the appearance of gangrene a few 

team have given me a new lease on life.”

months later, Dilley went to a surgeon who ordered a double 

ORBIT II trial results surpassed FDA established endpoints 

by significant margins, including freedom from MACE  

of 90 percent. Results continued to be impressive  

at one year with freedom from target lesion 

revascularization of 95 percent in this difficult-to-treat 

patient population. Economic data from ORBIT II is 

compelling as well, showing cost savings of $3,200 to 

more than $4,000 per patient with our device. We look 

forward to releasing two-year ORBIT II results later this 

fiscal year.

The FDA approval of our Coronary device allowed us to 

launch the product before the end of calendar 2013. In 

just over six months, in a controlled launch with a small 

group of dedicated coronary sales professionals, we saw 

adoption by key opinion leaders and generated $5 million 

in device revenue—selling nearly 1,400 units. In the fourth 

quarter of fiscal 2014, we began preparing for a broader 

$3.5B

Combined PAD and CAD  
U.S. market opportunity

strong, comprising 5 percent of peripheral device sales  

in the first three months after commercial launch.

We believe the current U.S. PAD market is $2.0 billion with 

opportunity to expand further. Introducing new, innovative 

devices, like the Diamondback 360® 60cm Peripheral OAS 

strengthens our leadership position and provide a 

sustainable expansion of opportunity in this large and 

underserved market. 

commercial launch, including initial cross training of some 

Our low-profile and coronary devices are examples of  

of our PAD sales force to sell both coronary and 

peripheral products in their accounts. 

We enter fiscal 2015 with strong momentum, convincing 

clinical data and a larger sales force to address the  

$1.5 billion U.S. calcified coronary arterial disease market.

how our OAS technology is expanding CSI’s markets and 

providing sustainable attractive growth. These systems 

underscore our commitment to provide physicians new 

options for treating the most difficult patients who were 

previously underserved.

NEW PAD ACCESS POINTS HELP 
PHYSICIANS AND PATIENTS 

COMMITMENT TO SCIENCE CONTINUES 

CSI’s commitment to ongoing clinical science gives 

Also contributing to our success, in February 2014, CSI 

physicians and patients the confidence that our 

secured FDA clearance for the Diamondback 360® 60cm 

innovative and economical solutions are effective 

Peripheral OAS. This new device, with its low profile and 

treatments, even for calcified arterial disease. Arterial 

short length, allows physicians to gain access through the 

calcium is a significant and underserved problem, often 

foot or ankle to treat peripheral arterial disease (PAD) in 

resulting in poor outcomes and higher treatment costs. 

the small vessels located below the knee.

Our orbital atherectomy technology provides cost-

This additional access point lets physicians help a broader 

range of patients who may otherwise face amputation. In 

effective and long-term durable outcomes for these 

difficult-to-treat patients.

addition, use of smaller sheaths has been shown to reduce 

In fiscal 2014, we continued to advance our clinical 

procedure and access site closure times, reduce radiation 

initiatives, including our LIBERTY 360, COAST and  

exposure, enable faster patient recovery and reduce 

ORBIT II studies. These efforts are detailed in the 

complications from bleeding. Initial demand has been 

sidebars throughout this letter.

 02 / Cardiovascular Systems, Inc.  | 2014 Annual Report   

RAPID ADOPTION DRIVES FINANCIAL RESULTS

Physicians’ rapid adoption of our Peripheral Orbital Atherectomy System, emerging 

coronary system and mounting clinical data are catalysts for revenue growth. For  

fiscal 2014, our growing success in the PAD market led to revenue gains of 28 percent 

or more in each of our four quarters, and we ended the year with $136.6 million in 

annual sales. The percentage of revenues from reorders remained robust at 97 percent—

reflecting a growing and loyal customer base. 

Fiscal 2014 gross margin was strong at 77 percent. Operating expenses rose 36 percent, 

as we continued to make planned investments in our business to capitalize on the large 

peripheral and coronary market opportunities. Net loss totaled $(35.3) million, or $(1.25) 

per common share. On an adjusted EBITDA basis, the loss was $(21.2) million*; however, 

excluding net coronary investments, adjusted EBITDA was positive.

In November 2013, CSI raised approximately $84.4 million in a public offering  

of common stock. We are using the proceeds to fund growth investments, including 

commercial expansion, coronary rollout initiatives, clinical studies, product portfolio 

expansion, education programs, international expansion and facility expansion.

WE ARE REDEFINING INTERVENTIONAL VASCULAR SOLUTIONS

CSI is committed to helping physicians successfully address the most difficult vascular 

disease states. We do this through clinical rigor, constant innovation and a defining  

drive to improve patient outcomes. 

Our fiscal 2015 priorities are to:

   Continue to achieve high growth and increase adoption in the PAD market—

expanding that market with our unique, low-profile orbital technology; 

   Successfully broaden our commercial launch in the CAD market—methodically 

adding more physicians and hospitals and expanding the market; and

   Conduct rigorous clinical studies that demonstrate the safety and effectiveness  

of our technology for very challenging patient populations.

Our ability to expand these markets by treating previously underserved patients is expected 

to drive adoption of our systems, thereby providing continued attractive growth for CSI.  

We enter fiscal 2015 with significant momentum and we look forward to updating you on 

our progress throughout the year.

Sincerely,

David L. Martin    
President and Chief Executive Officer 

    G.D. Nelson, MD
    Chairman of the Board

October 3, 2014

*   For a reconciliation of the non-GAAP financial measure referred to as adjusted EBITDA, please refer to the table  

on page 34 of Form 10-K

  / 03

 
 
CLINICAL RESEARCH

ORBIT II ONE-YEAR RESULTS

In February 2014, the company released one-year data  

from its ORBIT II study of the company’s Diamondback 360 

Coronary OAS in treating severely calcified lesions. Results 

demonstrated rates of freedom from major adverse coronary 

events (MACE) of 84 percent and freedom from target lesion 

revascularization of 95 percent. Moreover, patients treated with 

the Diamondback 360 Coronary OAS have been associated 

with shorter lengths of hospital stay and lower readmission 

rates, providing an estimated cost savings of $3,200 to more 

than $4,000 per patient for the treating institutions. 

LIBERTY 360°

CSI continued enrolling patients in its post-market study, 

LIBERTY 360°, during fiscal 2014. The study is evaluating the 

acute and long-term clinical and economic outcomes of the 

company’s orbital atherectomy system in treating PAD. It is  

the first study of its kind to compare orbital atherectomy to any 

other PAD interventional treatment option in a difficult-to-treat 

patient population. As a prospective, observational, multi-

center post-market study, LIBERTY 360° will enroll up to  

1,200 patients at up to 100 sites across the United States, 

including patients with claudication (painful circulatory 

problems), critical limb ischemia (a severe form of PAD)  

or are scheduled for amputation.

COAST

In June 2014, CSI enrolled its first patients in the Coronary 

Orbital Atherectomy System Trial (COAST). This investigational 

study will assess the safety and efficacy, as well as economic  

outcomes, of CSI’s new micro crown OAS in treating severely 

calcified coronary lesions in patients suffering from coronary 

disease. In total, 100 patients will be enrolled in the COAST 

study at up to 15 sites in the United States and five sites in 

Japan. If the trial is successful, the results may help secure 

commercial approval for the second generation Coronary  

OAS device in Japan. This would be significant as Japan  

is both a large and underserved CAD market. 

 04 / Cardiovascular Systems, Inc.  | 2014 Annual Report   

10-K

CARDIOVASCULAR SYSTEMS, INC.
For the fiscal year ended June 30, 2014

EXECUTIVE OFFICERS

BOARD OF DIRECTORS

David L. Martin

President and Chief  Executive Officer

Laurence L. Betterley
Chief  Financial Officer

Kevin J. Kenny
Executive Vice President,  
Sales and Marketing

Paul Koehn
Senior Vice President,  
Quality and Operations

Robert J. Thatcher
Chief  Healthcare Policy Officer

HEADQUARTERS
Cardiovascular Systems, Inc. 
651 Campus Drive 
St. Paul, Minnesota 55112

Glen D. Nelson, MD

Chairman
Chairman, GDN Holdings
Vice Chairman (retired) 
Medtronic, Inc.

Scott Bartos

President and Chief  Executive Officer
Rural/Metro Corporation

Brent Blackey

President and Chief  Operating Officer
Holiday Companies

Edward Brown

Senior Advisor
Health Evolution Partners

Augustine Lawlor

Managing Partner
HealthCare Ventures

David L. Martin

President and Chief  Executive Officer
Cardiovascular Systems, Inc.

Leslie L. Trigg

Executive-in-Residence
Warburg Pincus

Scott R. Ward

Managing Director
SightLine Partners
President
Raymond Holdings

TRANSFER AGENT 
AND REGISTRAR

For change of  name,  
address, or to replace lost 
stock certificates, contact:

American Stock Transfer & 
Trust Company, LLC 
6201 15th Avenue 
Brooklyn, New York 11219 
info@amstock.com
www.amstock.com
800.937.5449

INDEPENDENT  
ACCOUNTANTS
PricewaterhouseCoopers LLP 
Minneapolis, Minnesota 

CORPORATE COUNSEL
Fredrikson & Byron, P.A.  
Minneapolis, Minnesota 

INVESTOR RELATIONS 
Jack Nielsen
651.202.4919
j.nielsen@csi360.com

ANNUAL MEETING
The annual meeting  
of  the shareholders of   
Cardiovascular Systems, Inc., 
will be held November 12, 2014, 
at 10:00 a.m. CT at:

Cardiovascular Systems, Inc.
651 Campus Drive
St. Paul, Minnesota 55112

FORWARD-LOOKING STATEMENT

Certain statements in this annual report are forward-looking statements within the meaning of  the Private Securities Litigation  
Reform Act of  1995 and are provided under the protection of  the safe harbor for forward-looking statements provided by that Act.  
For example, statements in this document regarding (i) the market expansion from CSI’s Orbital Atherectomy Systems; (ii) CSI’s 
clinical trials, including the expected number of  patients expected to be enrolled in the LIBERTY 360° and COAST trials; (iii) the 
broader coronary launch; (iv) the size of  the U.S. calcified CAD and PAD markets; (v) the potential to secure commercial approval in 
Japan; (vi) the size of  the Japanese CAD market; (vii) the use of  proceeds from CSI’s public stock offering; (viii) CSI’s priorities in 
fiscal 2015; and (ix) potential future growth of  CSI, are forward-looking statements. These statements involve risks and uncertainties 
that could cause results to differ materially from those projected, including, but not limited to, regulatory developments in the U.S. 
and foreign countries; the experience of  physicians regarding the effectiveness and reliability of  the PAD and CAD Systems; the 
potential for unanticipated delays in enrolling medical centers and patients for clinical trials; actual clinical trial results; dependence 
on market growth; the reluctance of  physicians to accept new products; the difficulty of  successfully managing operating costs; FDA 
and similar foreign clearances and approvals; the impact of  competitive products and pricing; approval of  products for reimbursement  
and the level of  reimbursement; unanticipated delays or costs related to construction of  CSI’s new corporate headquarters; 
unanticipated developments affecting CSI’s estimates regarding expenses, future revenues and capital requirements; fluctuations  
in results and expenses based on new product introductions, sales mix, unanticipated warranty claims, and the timing of  project 
expenditures; CSI’s inability to expand its sales and marketing organization and research and development efforts; CSI’s ability to 
obtain and maintain intellectual property protection for product candidates; CSI’s actual financial resources; general economic 
conditions; and other factors detailed from time to time in CSI’s SEC reports, including its most recent annual report on Form 10-K 
and subsequent quarterly reports on Form 10-Q. CSI encourages you to consider all of  these risks, uncertainties and other factors 
carefully in evaluating the forward-looking statements contained in this annual report. As a result of  these matters, changes in facts, 
assumptions not being realized or other circumstances, CSI’s actual results may differ materially from the expected results discussed in 
the forward-looking statements contained in this annual report. The forward-looking statements made in this annual report are made only 
as of  the date of  this report, and CSI undertakes no obligation to update them to reflect subsequent events or circumstances.

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Cardiovascular Systems, Inc. 
651 Campus Drive 
St. Paul, Minnesota 55112 
www.csi360.com

T:  651.259.1600 
877.CS I.0360
F: 651.259.1696

Product Disclosures:

Peripheral Products
The Stealth 360® PAD System, Diamondback 360® PAD System and Predator 360® PAD 
System are percutaneous orbital atherectomy systems indicated for use as therapy in 
patients with occlusive atherosclerotic disease in peripheral arteries and stenotic material 
from artificial arteriovenous dialysis fistulae. The systems are contraindicated for use in 
coronary arteries, bypass grafts, stents or where thrombus or dissections are present. Although 
the incidence of  adverse events is rare, potential events that can occur with atherectomy 
include: pain, hypotension, CVA/TIA, death, dissection, perforation, distal embolization, 
thrombus formation, hematuria, abrupt or acute vessel closure, or arterial spasm.

Coronary Product
Indications: The Diamondback 360® Coronary Orbital Atherectomy System (OAS) is a 
percutaneous orbital atherectomy system indicated to facilitate stent delivery in patients  
with coronary artery disease (CAD) who are acceptable candidates for PTCA or stenting 
due to de novo, severely calcified coronary artery lesions.

Contraindications: The OAS is contraindicated when the ViperWire guide wire cannot pass 
across the coronary lesion or the target lesion is within a bypass graft or stent. The OAS 
is contraindicated when the patient is not an appropriate candidate for bypass surgery, 
angioplasty, or atherectomy therapy, or has angiographic evidence of  thrombus, or has only 
one open vessel, or has angiographic evidence of  significant dissection at the treatment site 
and for women who are pregnant or children. 

Warnings/Precautions: Performing treatment in excessively tortuous vessels or bifurcations 
may result in vessel damage; The OAS was only evaluated in severely calcified lesions, A 
temporary pacing lead may be necessary when treating lesions in the right coronary and 
circumflex arteries; On-site surgical back-up should be included as a clinical consideration; 
Use in patients with an ejection fraction (EF) of  less than 25 percent has not been evaluated. 
See the instructions for use before performing Diamondback 360 Coronary OAS procedures 
for detailed information regarding the procedure, indications, contraindications, warnings, 
precautions, and potential adverse events. For further information call CSI at 1-877-274-0901 
and/or consult CSI’s website at www.csi360.com.

Caution: Federal law (USA) restricts this device to sale by or on the order of  a physician.

Micro Crown OAS
CSI has commenced its COAST Investigational Device Exemption clinical trial to evaluate 
the safety and effectiveness of  its new micro crown orbital technology in treating coronary 
arteries. This new system is limited by federal law to investigational use and is currently 
not commercially available in the United States or Japan.