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Carlsberg Group

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FY2019 Annual Report · Carlsberg Group
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ANNUAL

REPORT
2019

CARLSBERG GROUP ANNUAL REPORT 2019   TO OUR SHAREHOLDERS 

2 

MANAGEMENT 
REVIEW 

FINANCIAL  
STATEMENTS 

TO OUR SHAREHOLDERS 
Letter from the Chairman  
& the CEO ..................................................... 3 

CONSOLIDATED FINANCIAL STATEMENTS 
Statements ...........................................55 
Notes ......................................................59 

IN BRIEF 
Strategic priorities ...................................... 5 
Financial achievements ............................ 7 
Our regions ................................................... 8 
Our brands .................................................... 9 
Key figures ................................................. 10 

RESULTS AND EXPECTATIONS 
Group ........................................................... 11 
Western Europe ....................................... 13 
Asia ............................................................... 16 
Eastern Europe ......................................... 19 
2020 earnings expectations ................ 21 

CREATING VALUE 
Purpose and ambition ........................... 22 
Business model ........................................ 23 
SAIL’22 in action ...................................... 24 
SAIL’22 KPIs .............................................. 30 
Capital allocation .................................... 31 
Risk management ................................... 32 

GOVERNANCE 
Corporate governance ........................... 34 
Remuneration report ............................. 41 
Supervisory Board................................... 47 
Executive Committee ............................. 50 
Share information ................................... 52 

Forward-looking statements ............. 53 

PARENT COMPANY FINANCIAL 
STATEMENTS 
Statements ........................................ 123 
Notes ................................................... 126 

REPORTS 
Management statement ................ 133 
Auditor’s report ................................ 134 

  Win in craft & speciality 

Front page: Our modern craft brewery 
opened in 2018 in Klaipeda, Lithuania. In 
addition to brewing a broad range of craft-
style beers under the Svyturys and Raudonu 
Plytund (Red Brick) brands, the brewery 
houses a gastrobar, shop and beer museum. 
Since it opened, more than 120,000 people 
have visited the brewery, which also hosts 
music events and art performances. In July, 
the brewery hosts the biggest Lithuanian 
beer festival, Brewmaster’s Day, featuring 
beer tastings, excursions, street-food stands, 
music and stand-up comedy, and attracting 
crowds of about 20,000. 

carlsberggroup.com 

@carlsberggroup 

@carlsberggroup 

Carlsberg Group 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
To our shareholders 

LETTER FROM THE CHAIRMAN & THE CEO  

A YEAR OF  
GOOD PERFORMANCE 

CARLSBERG GROUP ANNUAL REPORT 2019   TO OUR SHAREHOLDERS 

3 

2019 was a good year that saw 
the highest ever cash returns to 
shareholders. 

Chairman Flemming Besenbacher 

2019 was a year of good 
performance, with organic 
revenue growth, margin 
expansion, strong cash flow 
and a significant increase in 
cash returns to shareholders. 

The essence of our purpose is to 
brew for a better today and 
tomorrow. We are proud to be a 
company with a purpose that reflects 
our unique heritage and ambition for 
the future.  

Bringing our purpose to life through 
the execution of SAIL’22 means that 
we grow our business, create value 
for our shareholders and make a 
positive contribution to the societies 
in which we operate. Read more 
about our purpose on page 22. 

We are pleased that we were able  
to report progress on the financial, 
strategic and organisational health 
of the Carlsberg Group for 2019. 

FINANCIAL HEALTH 
Since the launch of SAIL’22 in early 
2016, we have seen improved 
financial performance, as evidenced 
by organic top- and bottom-line 
growth, strong cash flow, a healthy 
balance sheet and reduced leverage. 
This has enabled us to significantly 
increase the cash returns to 
shareholders. 

Organic revenue grew by 3.2%, the 
result of 3% price/mix and 0.1% 
volume growth. These figures point 
to our ability to premiumise our 
portfolio by offering attractive and 
desirable consumer propositions. The 
top-line growth was achieved 
despite lapping a very hot 2018 
summer in Western Europe and 
facing a difficult competitive situation 
in Russia. 

The positive top line, combined with 
our continued focus on efficiencies 
and costs, led to organic operating 
profit growth of 10.5% and an 

improvement of 100bp in our 
operating margin. ROIC improved 
from 8.1% to 8.8%. 

Our financial results are discussed on 
pages 11-12. 

During the year, we adjusted our 
earnings expectations twice. In 
August, we increased the full-year 
guidance from mid- to high-single-
digit percentage organic growth, and 
in October we further increased this 
to around 10%. The reasons for the 
earnings adjustments were strong 
results in Asia, particularly in China, 
and solid Q3 figures in Western 
Europe.  

In 2019, we acquired the remaining 
25% of Cambrew in Cambodia and 
the remaining 1.2% of Carlsberg 
Ukraine, giving us full ownership of 
both these businesses. In addition, 
we acquired a minority stake in the 
Chinese craft brewery Jing-A 
Brewing Co. 

In line with our capital allocation 
principles, we have invested in our 
business, reduced leverage to well 
below 2x net interest-bearing debt/ 
EBITDA and delivered on our 
dividend policy of a payout ratio of 
around 50%. Consequently, in 
February 2019 we launched a 12-
month DKK 4.5bn share buy-back 
programme. 

The value of shares repurchased in 
fiscal 2019 amounted to DKK 4.1bn. 
Coupled with the dividend of DKK 18 
per share paid in March, the total 
cash amount returned to shareholders 
during 2019 was DKK 6.8bn.  

On 4 February 2020, we initiated a 
new share buy-back programme of 
DKK 5.0bn. Read more about the 
share buy-back programmes on 
page 31. 

At the Annual General Meeting on 
16 March 2020, the Supervisory 
Board will propose a 17% increase in 

the dividend to DKK 21 per share. 
The Board will also propose that 
4.4m treasury shares be cancelled.  

STRATEGIC HEALTH 
SAIL’22 continues to define our 
strategic agenda, and we saw good 
execution of our strategic priorities in 
2019. 

Enabled by the Funding the Journey 
benefits, since 2016 we have 
invested in and strengthened our 
core beer business, increased the 
attractiveness of our portfolio with 
stronger craft & speciality brands 
and alcohol-free brews, and 
improved internal capabilities, for 
example within supply chain, the 
commercial area, innovation and 
digital.  

As shown on page 30, performance 
in 2019 against our SAIL’22 KPIs 
was positive. We saw volume growth 
of 16% in craft & speciality and 7%  
in alcohol-free brews. Gross brand 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
We are pleased to report that our winning 
culture has taken solid root in our business. 

CEO Cees ’t Hart 

CARLSBERG GROUP ANNUAL REPORT 2019   TO OUR SHAREHOLDERS 

4 

contribution from core beer was  
up 3%, and in Asia revenue grew 
organically by 12.3% and operating 
profit by 23.4%. 

We contributed positively towards 
the SAIL’22 financial KPIs of organic 
operating profit growth, improved 
ROIC and optimal capital allocation.  

As part of our sustainability 
programme, Together Towards 
ZERO, we have set clear targets for 
carbon, water, responsible drinking 
and health & safety. During the year, 
we made progress on all of these. 
We are particularly pleased to report 
that since 2015, we have reduced 
carbon emissions at our breweries by 
30%, with five of our sites now 
carbon-neutral.  

Our Sustainability Report contains  
a wealth of data and a qualitative 
overview of our achievements to 
date and our future plans. In the 
2019 report, we put special focus on 
our many partnerships, which are 
crucial for achieving our ambitious 
targets. In this Annual Report, you 
can find highlights of Together 
Towards ZERO on pages 6 and  
27-29. 

ORGANISATIONAL HEALTH 
We are pleased to report that our 
winning culture has taken solid root 
in our business. Important evidence 
of this was provided by the 

employee survey conducted in  
2019, which showed improved 
organisational health as well as 
employee engagement and 
satisfaction. The survey also  
revealed a high level of commitment 
to the triple A concept (alignment, 
accountability, action), which guides 
our behaviour and fosters a team-
based performance culture.  

There has also been a significant 
improvement in the quality and 
capability of our leaders. This is seen 
in a high level of internal recruitment 
for vacant management positions at 
all levels.  

THANK YOU 
We would like to thank our 
shareholders for their support  
and trust. We also want to thank 
everyone in the Carlsberg Group for 
their dedication, enthusiasm and 
continued delivery towards a 
successful SAIL’22.  

Finally, we would like to acknowledge 
the excellent relationships that we 
have with our customers and 
suppliers, and to express our 
gratitude to our consumers around 
the world. 

Flemming  
Besenbacher  
Chairman 

Cees 
’t Hart 
CEO 

 
 
 
 
 
 
 
 
 
 
 
 
STRATEGIC PRIORITIES

ACCELERATING
TOGETHER

Our headline for 2019 was 
“Accelerating Together” and by 
that continue the execution of 
SAIL’22, supporting organic top-
line growth of 3.2% and operating 
profit growth of 10.5%.

GROWING  
ALCOHOL-FREE 
BREWS

VOLUME GROWTH  
OF 7%  

Our alcohol-free brews delivered solid volume 
growth of 7%. In Western Europe, volumes 
grew by 10%, supported by particularly strong 
growth in markets such as Poland, Finland and 
Sweden. In 2019, we introduced alcohol-free 
brews on DraughtMaster, which will be an 
important lever for growing sales of alcohol-
free brews in the on-trade.

STEPPING UP  
ON DIGITAL

An important priority of SAIL’22 is to leverage 
digital across our business. Our current focus is 
on step-changing the quality of our interface with 
our customers, especially in the on-trade, and 
advanced analytics. On the first, examples include 
rolling out our on-line ordering platform – Carl’s 
Shop –  digitalising DraughtMaster and developing 
apps to enhance the business of our on-trade 
customers. On analytics, we are starting to use 
machine learning to improve demand forecasting, 
customer analytics and equipment efficiency.

  EXCEL IN EXECUTION

GROWING  
IN ASIA

REVENUE GROWTH  
OF 12.3%

Our Asian business had  
another strong year, delivering 
organic revenue growth of 12.3%.  
This was the result of organic 
volume growth of 6.0% and 
price/mix of 6%. A strong driver 
of the latter was our successful 
premiumisation efforts, 
evidenced by strong growth of 
1664 Blanc and Tuborg as well 
as premium offerings for our 
local power brands.

CARLSBERG GROUP ANNUAL REPORT 2019   IN BRIEF

5

READ MORE 
ABOUT OUR 
STRATEGY  
AND KPIs ON 
PAGES 24-30

GROWING CRAFT  
& SPECIALITY

VOLUME GROWTH  
OF 16%

The growth of our craft & 
speciality portfolio continued 
in 2019. 1664 Blanc became our 
largest brand in the category, 
fuelled by very strong growth in 
China, Russia, Ukraine, France, 
Denmark and the Baltics. Our 
local craft & speciality portfolio 
includes exciting craft beer brands 
such as Jacobsen in Denmark, 
Nya Carnegie in Sweden and 
Valaisanne in Switzerland. 

  WIN IN ALCOHOL-FREE BREWS

  GROW IN ASIA

  WIN IN CRAFT & SPECIALITY

STRATEGIC PRIORITIES

TOGETHER
TOWARDS ZERO

CARLSBERG GROUP ANNUAL REPORT 2019   IN BRIEF

6

We believe sustainability and profitability 
can work together in harmony. Our aim 
is to create sustainable value growth by 
optimising the balance between our financial 
performance and sustainability progress.

In 2019, we continued to make good progress 
towards our ambitious targets for Together Towards 
ZERO, which has clear priorities and ambitions within 
the areas of carbon, water, responsible drinking and 
health & safety.

SUSTAINABILITY

REPORT
2019

OUR SUSTAINABILITY  
REPORT IS AVAILABLE AT
carlsberggroup.com/reports- 
downloads/carlsberg-group- 
2019-sustainability-report/

13%

reduction in relative 
carbon emissions.

3%

reduction in relative 
water usage.

99%

of our products 
now carry responsible 
drinking messages.

15%

reduction in lost-time 
accident rate.

Our Sustainability Report is part of our annual reporting and provides details of Together  
Towards ZERO, including our KPIs and progress towards our 2022 and 2030 targets. The  
Sustainability Report carries an assurance statement by PwC on selected indicators. It serves as 
our annual Communication on Progress to the United Nations Global Compact and is, as such, 
our CSR disclosure in accordance with section 99a of the Danish Financial Statements Act.

FINANCIAL ACHIEVEMENTS

CONSISTENT  
DELIVERY

CARLSBERG GROUP ANNUAL REPORT 2019   IN BRIEF

7

As part of our strategy, we 
have clear KPIs for delivering 
shareholder value: growing 
operating profit organically, 
improving return on invested 
capital and ensuring optimal 
capital allocation.

Our Golden Triangle is an 
important KPI in our performance 
management, where we 
continuously seek to optimise 
the balance between volumes, 
gross profit after logistics margin, 
operating profit growth and cash 
generation.

The successful execution of our 
SAIL’22 priorities has resulted in 
consistent progress for operating 
profit, return on invested capital and 
capital allocation.  

Read more about the Group’s results 
in 2019 on pages 11-12 and in the 
consolidated financial statements.

DELIVERING CONSISTENT ORGANIC 
TOP- AND BOTTOM-LINE GROWTH

GENERATING STRONG CASH FLOW 
AND IMPROVING RETURNS

ENSURING AN OPTIMAL CAPITAL 
ALLOCATION

REVENUE AND ORGANIC GROWTH

CASH FLOW

NET INTEREST-BEARING DEBT (NIBD) 
AND LEVERAGE

70

60

50

40

30

20

10%

8%

6%

4%

2%

0%

11

9

7

5

3

1

25

20

15

10

5

0

2017

2018

2019

2017

2018

2019

2017

2018

2019

Revenue 
(DKKbn)

Organic growth 
(%, rhs)

Free operating 
cash flow (DKKbn)

Free cash flow 
(DKKbn)

NIBD 
(DKKbn)

NIBD/
EBITDA (rhs)

OPERATING PROFIT AND MARGIN

RETURN ON INVESTED CAPITAL (ROIC)

CASH RETURNS TO SHAREHOLDERS

12

10

8

6

4

2

17%

16%

15%

14%

13%

12%

25

20

15

10

5

0

7.5

6.0

4.5

3.0

1.5

0.0

1.5x

1.4x

1.3x

1.2x

1.1x

1.0x

70%

60%

50%

40%

30%

20%

2017

2018

2019

2017

2018

2019

2017

2018

2019

Operating profit 
(DKKbn)

Operating margin 
(%, rhs)

ROIC (%)

ROIC excl. goodwill (%)

Dividends 
(DKKbn)

Share buy-back 
(DKKbn)

Adj. payout 
ratio (%, rhs)

OUR REGIONS

AN ATTRACTIVE  
REGIONAL FOOTPRINT

During the past few years, we have 
rebalanced our portfolio. Today, 
we participate in large profit pools 
and have a geographic exposure 
encompassing 24 no. 1 or 2 positions 
across Western Europe, Asia and 
Eastern Europe. These markets 
account for 73% of total volumes.

WESTERN EUROPE

55%

SHARE OF GROUP 
REVENUE

51%

SHARE OF GROUP 
OPERATING PROFIT

In the mature markets of Western Europe, 
we will drive revenue growth through 
premiumisation and pricing. We will improve 
regional margins through revenue growth and 
driving efficiencies and reducing costs.

CARLSBERG GROUP ANNUAL REPORT 2019   IN BRIEF

8

EASTERN EUROPE

17%

SHARE OF GROUP 
REVENUE

16%

SHARE OF GROUP 
OPERATING PROFIT

Our main markets in Eastern Europe are 
Russia and Ukraine. In Russia, we aim to turn 
around our business in response to a difficult 
competitive environment.

ASIA

28%

SHARE OF GROUP 
REVENUE

33%

SHARE OF GROUP 
OPERATING PROFIT

Asia comprises very different markets. Our 
ambition for the region is to grow revenue through 
volumes as well as continued value growth through 
expanding and growing our international brand 
portfolio and premiumisation of local brands.

OUR BRANDS

AN ATTRACTIVE 
BRAND PORTFOLIO

CARLSBERG GROUP ANNUAL REPORT 2019   IN BRIEF

9

Our core beer portfolio spans the international 
beer brands Tuborg and Carlsberg and local power 
brands. Alongside our core beer, we have great 
craft & speciality beers and alcohol-free brews.

CORE BEER

GROWING CATEGORIES

93%
of own beer 
volumes

86%
of own beer 
revenue

7%
of own beer 
volumes

14%
of own beer 
revenue

INTERNATIONAL BRANDS 

LOCAL POWER BRANDS

CRAFT & SPECIALITY

ALCOHOL-FREE BREWS

GOOD PROGRESS OF CORE BEER
Mainstream lager beer enjoys high penetration and frequency in most markets. Core beer is the 
backbone of our business, representing our largest volume and profit pool. In addition to Carlsberg 
and Tuborg, our core beer portfolio consists of strong local power brands such as Feldschlösschen 
in Switzerland and Lvivske in Ukraine. In 2019, we saw particularly strong results for some of our 
local Asian power brands, including Beerlao in Laos, which grew volumes by 10%.

GROWING CRAFT & SPECIALITY AND ALCOHOL-FREE BREWS
Important priorities of SAIL’22 are to strengthen our position within craft & speciality and 
alcohol-free brews. The popularity of these categories is on the rise in many markets, driven 
by consumers’ desire for premium brands with varied tastes and styles as well as the interest 
in healthier lifestyles. Both categories offer superior margin opportunities, and in 2019 their 
combined share of beer revenue increased from 13% to 14%.

  REVITALISE CORE BEER

  WIN IN CRAFT & SPECIALITY AND ALCOHOL-FREE BREWS

KEY FIGURES 

FIVE-YEAR SUMMARY 

CARLSBERG GROUP ANNUAL REPORT 2019   IN BRIEF 

10 

2019 

2018¹ 

2017¹ 

2016¹ 

2015¹ 

2019 

2018¹ 

2017¹ 

2016¹ 

2015¹ 

Volumes (million hl) 

Beer 

Non-beer 

DKK million 

Income statement 

Revenue 

Gross profit 

EBITDA 

Operating profit before special items 

Special items, net 

Financial items, net 

Profit before tax 

Income tax 

Consolidated profit 

112.5 

22.4 

112.3 

20.8 

107.1 

19.2 

116.9 

21.9 

120.3 

21.5 

  65,902 

  62,503 

  60,655 

62,614 

  65,354 

  30,208 

 31,419 

13,583 

  8,876 

-4,565 

13,006 

  8,245 

251 

31,925 

 13,213 

  8,457 

-8,659 

 -788 

 -1,247 

  -1,531 

31,220 

13,420 

  9,329 

-88 

 -722 

8,519 

  32,638 

15,007 

10,465 

501 

 -738 

10,228 

 -2,751 

  7,477 

  3,523 

-2,386 

 -1,458 

6,133 

  2,065 

  7,249 

-2,392 

  4,857 

371 

  4,486 

3,881 

 -1,733 

 -849 

-2,582 

  344 

-2,926 

  4,292 

Attributable to 

Non-controlling interests 

Shareholders in Carlsberg A/S (net profit) 

Shareholders in Carlsberg A/S, adjusted² 

  908 

  6,569 

6,160 

  824 

  5,309 

  5,359 

  806 

1,259 

  4,925 

Statement of financial position 

Total assets 

Invested capital 

Invested capital excl. goodwill 

Net interest-bearing debt (NIBD) 

Equity, shareholders in Carlsberg A/S 

  43,448 

  45,302 

  46,930 

 50,811 

  123,120 

  117,700 

114,251 

 126,906 

  124,901 

86,219 

 33,311 

31,792 

18,776 

 17,313 

82,721 

  84,488 

  96,089 

33,991 

19,638 

  43,225 

  25,503 

  94,950 

  44,680 

  30,945 

  43,489 

Investments 

Acquisition of property, plant and 
equipment and intangible assets 

Acquisition and disposal of 
subsidiaries, net 

Financial ratios 

Gross margin 

EBITDA margin 

Operating margin 

Effective tax rate  

Return on invested capital (ROIC) 

ROIC excl. goodwill 

Equity ratio 

NIBD/equity ratio 

NIBD/EBITDA 

Interest cover 

Stock market ratios 

Earnings per share (EPS) 

Earnings per share,  
adjusted (EPS-A)² 

Free cash flow per share (FCFPS) 

Dividend per share (proposed) 

Payout ratio 

Payout ratio, adjusted³ 

Share price (B shares) 

Market capitalisation 

 -4,592 

-4,027 

-4,053 

-3,840 

-4,150 

  - 

 -974 

  268 

1,969 

-33 

49.5 

22.8 

15.9 

26.9 

8.8 

22.2 

35.3 

0.41 

1.25 

% 

% 

% 

% 

% 

% 

% 

x 

x 

x 

 50.0 

 49.8 

 50.2 

 48.8 

21.5 

14.9 

28.0 

8.1 

20.9 

38.5 

0.36 

1.29 

22.4 

14.6 

41.4 

6.9 

15.7 

41.1 

0.40 

1.45 

20.8 

13.2 

33.0 

5.9 

12.7 

40.0 

0.48 

1.96 

6.61 

20.2 

12.9 

49.0 

5.6 

11.0 

34.8 

0.66 

2.34 

5.53 

14.17 

12.92 

11.26 

DKK 

43.7 

34.8 

8.3 

29.4 

-19.2 

DKK 

DKK 

DKK 

% 

% 

41.0 

65.9 

21.0 

49 

50 

35.2 

40.2 

18.0 

52 

51 

32.3 

56.9 

16.0 

194 

50 

25.4 

56.5 

10.0 

34 

39 

28.1 

49.2 

9.0 

n.m. 

32 

DKK 

993.8 

692.6 

745.0 

609.5 

612.5 

DKKm 

 145,805 

 104,830 

 112,116 

  92,896 

  93,977 

Statement of cash flows 

Cash flow from operating activities 

Cash flow from investing activities 

Free cash flow 

  12,239 

-2,277 

  9,962 

12,047 

 -5,891 

6,156 

 11,834 

 -3,154 

  8,680 

  9,329 

  -713 

8,616 

 10,140 

 -2,618 

  7,522 

Please refer to section 9.2 General Accounting Policies in the consolidated financial statements for a definition and 
calculation of key figures and financial ratios. 

Number of issued shares at year-end 

Number of shares at year-end4 

Average number of shares4 

1,000 

1,000 

1,000 

 152,557 

 152,557 

 152,557 

 152,557 

 152,557 

 147,996 

 152,457 

 152,390 

 152,552 

 152,552 

150,411 

 152,428 

 152,496 

 152,552 

 152,542 

¹ Comparative figures for 2015-2018 and 2015-2016 have not been restated to include IFRS 16 and IFRS 15 
respectively.  
² Adjusted for special items after tax. 
³ Proposed dividend on number of shares at year-end, excluding treasury shares, as a percentage of net profit adjusted 
for special items after tax. 
4 Excluding treasury shares. 

 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
      
   
   
   
   
   
      
   
   
   
   
      
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
Results and expectations 

GROUP 

A STRONG SET 
OF RESULTS 

CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

11 

2019 was a good year for the 
Carlsberg Group. Continued 
execution of our strategic 
priorities supported top- and 
bottom-line growth and 
margin expansion. 

For 2019, the Group defined three 
overall financial priorities: drive 
organic revenue growth, maintain 
tight cost control and continue to 
exercise strict cash discipline. Despite 
tough comparables in Western and 
Eastern Europe and an intensified 
competitive environment in Russia, 
the Group delivered well against 
these priorities. 

VOLUMES 
Group beer volumes were 112.5m hl, 
declining organically by 0.6%, with 
growth in Asia offset by lower 
volumes in Western and Eastern 
Europe.  

1.4%, positively impacted by the 
increased ownership in Cambrew 
from August 2018. 

INCOME STATEMENT 
Revenue was DKK 65.9bn. Organic 
growth was 3.2%, due to the positive 
3% price/mix. Price/mix was 
supported by the growth of premium 
products and our value management 
initiatives, including price increases. 
Reported revenue growth was 5.4%, 
driven by a positive currency impact 
and the Cambrew acquisition.  

Gross profit was DKK 32.6bn. 
Organic growth was 3%, with price/ 
mix more than compensating for the 
3% organic increase in cost of sales 
per hl. The reported gross margin 
declined by 50bp to 49.5% as a result 
of higher input costs, declining 
volumes in Russia, due to the 
challenging competitive environment, 
and the consolidation of Cambrew.  

Non-beer volumes were 22.4m hl, 
growing organically by 3.9%.  

Total organic volume growth was 
0.1%, while reported growth was 

Operating expenses excluding 
distribution expenses declined 
organically by 1%, thanks to  
our continued focus on driving 

efficiencies and maintaining tight 
cost control. Excluding the higher 
marketing expenses, operating 
expenses declined organically by 2%.  
Depreciation and amortisation 
increased by DKK 0.5bn to DKK 
4.5bn, primarily related to the 
implementation of IFRS 16 “Leases”.  

Operating profit before depreciation, 
amortisation and impairment losses 
(EBITDA) was DKK 15.0bn, up 
organically by 10.0% and by 11.8% in 
reported terms, positively impacted 
by IFRS 16. Excluding the impact of 
IFRS 16, organic growth would have 
been around 7%. 

Operating profit increased 
organically by 10.5%, driven by 
strong growth in Asia and Western 
Europe, which more than offset the 
decline in Eastern Europe. Reported 
operating profit was DKK 10.5bn, 
corresponding to 12.2% growth. The 
reported operating margin improved 
by 100bp to 15.9%. 

Section 1 in the consolidated 
financial statements contains more 
details on operating activities and 
section 9.3 information on the 
implementation of IFRS 16. 

Net special items (pre-tax) amounted 
to DKK +0.5bn, positively impacted 

by the gain from the sales of  
former brewery sites in Norway  
and Germany.  

The brewery site in Hamburg, 
Germany, was sold in 2016 in 
connection with the commencement 
of a new greenfield brewery outside 
the city. The brewery site was 
transferred to the buyer in November 
2019, when the new brewery began 
operating, and this was also when 
the gain on the disposal was 
recognised in special items. See 
section 3.1 in the consolidated 
financial statements for more details 
on the sale of the Hamburg site.  

Volume (million hl) 

Beer  

Non-beer 

Total volume 

DKK million 

Revenue 

Operating profit before special items 

Operating margin (%) 

2018 

112.3 

20.8 

133.1 

 62,503 

9,329 
14.9   

Organic 

Acq., net 

-0.6% 

3.9% 

0.1% 

3.2% 

10.5% 

0.8% 

4.1% 

1.3% 

1.0% 

0.2% 

Change   

FX 

- 

- 

- 

1.2% 

1.5% 

Change 

Reported 

0.2% 

8.0% 

1.4% 

2019 

112.5 

22.4 

134.9 

65,902 

10,465 

15.9 

5.4% 

12.2% 

100bp 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
      
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

12 

Partially offsetting these gains were 
one-off restructuring measures in 
Western and Eastern Europe and 
provisions related to disposal of a 
former brewery site in previous 
years. For more information on 
special items, see section 3.1 in the 
consolidated financial statements. 

Financial items, net, amounted to 
DKK -738m. Excluding currency 
gains and fair value adjustments, 
financial items, net, amounted to 
DKK -650m, down DKK 108m  
from 2018, positively impacted by 
lower average funding costs. A 
specification of net financial items  
is shown in section 4.1 of the 
consolidated financial statements. 

Tax totalled DKK -2.8bn and the 
effective tax rate was 26.9%. Details 
on tax are shown in section 6 of the 
consolidated financial statements. 

Adjusted net profit (adjusted for 
special items after tax) was DKK 
6.2bn, and adjusted earnings per 
share (excluding treasury shares) 
were DKK 41.0, up 16.5%. This was 
driven by the strong operating profit 
growth, a lower tax rate than in 
2018, and supported by the share 
buy-back. Reported net profit was 
DKK 6.6bn compared to DKK 5.3bn 
in 2018. In addition to the above, the 
increase was due to positive special 
items. Reported earnings per share 

(excluding treasury shares) were 
DKK 43.7. 

STATEMENT OF FINANCIAL 
POSITION 
Total assets amounted to DKK 
123.1bn at 31 December 2019. This 
was an increase of DKK 5.4bn 
compared with 2018 and mainly due 
to currencies and the implementation 
of IFRS 16. 

Non-current assets amounted to 
DKK 105.2bn, an increase of DKK 
5.6bn compared with 31 December 
2018. More information on 
intangible assets and property, plant 
and equipment is provided in section 
2 of the consolidated financial 
statements.  

Total current assets amounted to 
DKK 17.9bn. Details on current 
assets are shown in section 1 of the 
consolidated financial statements.  

Equity amounted to DKK 46.0bn, 
DKK 43.4bn of which was attributed 
to shareholders in Carlsberg A/S and 
DKK 2.6bn to non-controlling 
interests. Changes in equity are 
shown on page 57. 

Long-term borrowings increased by 
DKK 4.1bn compared with 31 
December 2018 to DKK 20.9bn, 
mainly due to the issuance of a 10-
year EUR 400m bond in July 2019 
and the implementation of IFRS 16. 

Short-term borrowings declined by 
DKK 3.1bn to DKK 4.1bn, impacted 
by the repayment of a EUR 750m 
bond in July 2019, partly offset by 
our ECP (European Commercial 
Paper) programme, which is used for 
short-term funding. Details on 
equity and borrowings are shown in 
section 4 of the consolidated 
financial statements. 

Other non-current liabilities 
increased by DKK 2.9bn to DKK 
9.1bn. Details on this development 
are shown in section 5.3 of the 
consolidated financial statements. 

Current liabilities excluding short-
term borrowings increased by DKK 
2.0bn to DKK 29.2bn, mainly 
impacted by higher trade payables 
and other liabilities. The former was 
due to increased sales in Asia and 
currencies, while the latter was 
impacted by provisions related to 
Cambrew, bonus accruals in Asia, 
fair value adjustments and lower 
accrued interest payable. 

CASH FLOW  
Free cash flow amounted to DKK 
10.0bn versus DKK 6.2bn in 2018. 
The increase of DKK 3.8bn was 
mainly due to higher EBITDA, 
proceeds from the sales of brewery 
sites and a net positive inflow from 
financial investments versus an 
outflow of DKK 1.9bn in 2018. 

The change in trade working capital 
was DKK +0.5bn. Average trade 
working capital to revenue was  
-16.8%. The change in other working 
capital was DKK +0.6bn, impacted 
by provisions, VAT and other 
accruals. Details on operating cash 
flow are shown in section 1 of the 
consolidated financial statements. 

Cash flow from investing activities 
was DKK -2.3bn against DKK  
-5.9bn in 2018. Operational 
investments of DKK -2.8bn were 
positively impacted by the proceeds 
from the sales of former brewery 
sites in Norway and Germany. The 
proceeds from the sale of the site in 
Hamburg were recognised in 
November 2019, when the brewery 
site was transferred to the buyer. 
Total financial investments amounted 
to DKK +0.6bn (2018: DKK -1.9bn), 
the negative amount in 2018 being 
due to increased shareholdings in 
Cambrew and Super Bock.  

Cash flow from financing was 
impacted by the share buy-back, the 
acquisition of the remaining 25% 
non-controlling interest in Cambrew 
(see section 5.2 in the consolidated 
financial statements for details) and 
completion of the sale of the 
brewery site in Hamburg.  

RETURN ON INVESTED CAPITAL 
Return on invested capital (ROIC) 
increased by 70bp to 8.8%, driven by 

improved profitability and a lower 
effective tax rate. Invested capital 
increased, mainly due to currencies 
and the implementation of IFRS 16. 
ROIC excluding goodwill increased 
by 130bp to 22.2%.  

FINANCING 
Net interest-bearing debt was DKK 
18.8bn. This was a net increase of 
DKK 1.5bn compared with 2018, 
impacted by the share buy-back 
programme, the higher dividend 
payout in 2019 and the 
implementation of IFRS 16. Net 
interest-bearing debt/EBITDA was 
1.25x. More information is provided 
in section 4.2 of the consolidated 
financial statements. 

SHARE BUY-BACKS 
During the year, the Company 
repurchased 4.5m shares at a total 
purchase price of DKK 4.1bn as part 
of a 12-month DKK 4.5bn buy-back 
programme, which commenced on 6 
February 2019 and terminated on 30 
January 2020. 

On 4 February 2020, the Company 
initiated a new 12-month share 
buy-back programme. Under the 
programme, the Company intends to 
buy back shares amounting to DKK 
5.0bn, split into two tranches of six 
months each. Read more about the 
share buy-back programmes on 
page 31.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WESTERN EUROPE 

GROWING TOP AND 
BOTTOM LINE 

Western Europe delivered  
solid results despite tough 
comparables. Top-line growth 
was due to positive price/mix, 
while the improved operating 
margin was also supported by 
continued focus on costs and 
efficiencies. 

Western Europe is our largest region, 
accounting for approximately half of 
our operating profit. We are the 
second largest brewer in the region, 
with a particularly strong presence in 
the central and northern parts, where 
we hold no. 1 and 2 positions in 
several markets.  

In the Nordic markets, we are mainly 
competing against local or regional 
players. Elsewhere, we are in 
competition with large global 
players. 

Our Western Europe region also 
includes our global export and 
licence business. 

REGIONAL RESULTS 
Our Western Europe business 
delivered solid results despite tough 
comparables from the warm summer 
in 2018.  

Revenue grew organically by 0.3% as 
a result of +1% price/mix and 0.8% 
organic volume decline. Reported 
revenue grew by 0.5%, due to a 
small positive currency impact.  

Price/mix was positive in most 
markets thanks to successful 
premiumisation efforts and value 
management initiatives, including 
price increases.  

CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

13 

Volume (million hl) 

2018 

Organic 

Acq., net 

FX 

2019 

Reported 

Change   

Change 

Beer  

Non-beer  

Total volume 

DKK million 

Revenue 

Operating profit before special items 

Operating margin (%) 

47.3 

15.1 

62.4 

  36,151 

5,425 
15.0   

-1.6% 

1.7% 

-0.8% 

0.3% 

12.8% 

0.0% 

0.0% 

0.0% 

0.0% 

1.2% 

- 

- 

- 

46.6 

15.3 

61.9 

0.2% 

0.0% 

36,317 

6,187 

17.0 

-1.6% 

1.7% 

-0.8% 

0.5% 

14.0% 

200bp 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
      
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

14 

Operating profit grew organically by 
12.8%, and the operating margin 
improved by 200bp to 17.0%. This 
improvement was driven by 
premiumisation, value management 
and lower operating expenses, in 
particular administrative expenses.  

Reported operating profit grew by 
14.0%, reflecting the increased 
ownership of Super Bock.   

The total organic volume decline was 
mainly the result of the tough 
comparables.  

Non-beer volumes grew by 1.7%, 
due to solid performance of the soft 

drinks businesses in the Nordic 
markets. 

Price/mix improved, mainly as a 
result of price increases.  

THE NORDICS 
Despite tough comparables from the 
warm summer in 2018, the Danish 
business had a good year, the key 
drivers being market-share gain in 
beer and a growing soft drinks 
category. Our core beer brands and 
craft & speciality beers, such as 
Grimbergen and 1664 Blanc, 
delivered very positive results.  

Our Swedish business delivered solid 
performance, with overall flat market 
shares. Total volumes declined 
slightly due to lower beer volumes, 
while non-beer volumes grew. 

In Norway, volumes declined slightly 
due to bad weather in Q2 and the 
loss of certain third-party beer 
brands. The Tuborg brand and the 
soft drinks business delivered 
particularly good growth. The roll-
out of DraughtMaster progressed 
very well, supporting favourable 
value growth in the on-trade. 

In Finland, our business delivered 
solid volume growth, supported by 
our listing for a major retailer’s 
summer campaign. This also meant 
that our beer market share 
strengthened considerably, while 

price/mix declined. Our craft & 
speciality brands and alcohol-free 
brews delivered strong growth. 

FRANCE 
In a slightly growing French market, 
we saw growth in our premium 
brands, while total volumes were 
impacted by lower volumes of the 
mainstream Kronenbourg brand and 
a lower level of promos from our 
side due to bottle shortage issues. 
Price/mix continued to improve, 
driven by favourable brand mix. 

volumes declined slightly due to 
tough comparables from the warm 
summer in 2018 and the loss of 
certain third-party brands. 

POLAND 
In Poland, we achieved mid-single-
digit price/mix, mainly driven by 
favourable mix due to good results 
for our upper-mainstream brands, 
such as Zatecky and Okocim, craft & 
speciality brands, alcohol-free brews 
and Somersby. Our volumes declined 
in line with the market. 

SWITZERLAND 
Our Swiss business delivered a solid 
set of results. Our portfolios of craft 
& speciality and alcohol-free brews 
all performed well, while total 

THE UK 
A key focus in 2019 was the 
relaunch of the Carlsberg brand. 
During the year, price/mix showed 
good progress and our market share 

TOTAL VOLUME (m hl) 

REVENUE (DKKbn) 

OPERATING PROFIT (DKKbn) 

OPERATING MARGIN  

68

64

60

56

52

48

37

36

35

34

33

32

7

6

5

4

3

2

20%

18%

16%

14%

12%

10%

2017

2018

2019

2017

2018

2019

2017

2018

2019

2017

2018

2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

15 

improved compared with the exit 
level of 2018. Volumes declined by 
high-single-digit percentages, 
impacted by tough comparables, 
lower volumes of Carlsberg Pilsner 
due to the higher pricing of the 
brand, and decline of the Carlsberg 
Export line extension. 

OTHER MARKETS 
In the other Western Europe 
markets, we achieved particularly 
strong top-line and operating profit 
improvement in markets such as 
Bulgaria, Serbia, Greece, Germany 
and the Baltics, where good growth 
of Carlsberg, Tuborg, craft & 
speciality and alcohol-free brews 
supported a positive price/mix 
development. 

Our markets in Western Europe 

Consumption characteristics 

Our position 

Our  
operations 

LAUNCHING 
BROOKLYN SPECIAL 
EFFECTS 

Brooklyn Special Effects is an alcohol-free 
hoppy lager with a zesty, dry hop aroma and 
pleasantly bitter finish. This great beer was 
developed in Sweden in a collaboration 
between Carlsberg and Brooklyn. It was first 
launched in late 2018 in Sweden, where the 
consumer response was very positive, and 
during 2019 distribution grew rapidly, with the 
brand now available in more than 1,000 on-
trade outlets. In 2019, we launched Brooklyn 
Special Effects in Norway, Finland, Italy and 
the UK, and more markets will launch in 2020. 
The expansion of DraughtMaster into alcohol-
free brews will further support the on-trade 
growth of this – and other – alcohol-free brews. 

Market  
position (no.) 

Market  
share (%) 

Breweries¹ 

WIN IN ALCOHOL-FREE BREWS 

Markets 

Denmark 

Sweden 

Norway 

Finland 

Poland 

France 

Per capita 
beer  
consumption 
(litres) 

On-trade 
share of 
market, 
approx. (%) 

58 

48 

47 

74 

100 

33 

21 

21 

20 

14 

11 

28 

1 

1 

1 

1 

3 

2 

54 

31 

51 

45 

18 

27 

South East Europe 

37-80 

26-59 

1-3 

15-37 

Switzerland 

UK 

Germany 

Italy 

The Baltics 

Portugal 

56 

64 

99 

25 

52-76 

52 

35 

45 

17 

38 

4-8 

64 

1 

4 

1² 

4 

1-2 

1 

40 

9 

16² 

6 

27-39 

46 

¹ Breweries with capacity above 100,000 hl.   ² Northern Germany. 

Source: GlobalData, Carlsberg estimates. 

  1 

  1 

1 

  1 

 3 

  1 

6 

  1 

  1 

 2 

  1 

 2 

1 

 
 
 
 
 
 
   
 
 
 
 
   
   
   
   
   
   
 
ASIA 

A YEAR OF  
STRONG RESULTS 

Asia had another year of 
strong top- and bottom- 
line growth, supported  
by both volume growth and 
healthy price/mix and with 
particularly strong results in 
China. 

The importance of Asia for the Group 
has increased significantly over the 
past decade, during which we have 
expanded our presence in the region 
organically and through acquisitions.  

Today, we have an attractive overall 
position, with no. 1 and 2 positions 
in six markets, and in 2019 China 
became the Group’s largest market in 
terms of volume, revenue and 
operating profit. 

The competitive landscape varies 
significantly between markets, with 
global players and local brewers 
both present. 

SAIL’22 specifically targets Asia as a 
key contributor to the Group’s top- 
and bottom-line growth, with 
premiumisation a key element, 

driven by both our international 
brands and premiumising of our local 
power brands.  

Consequently, a significant proportion 
of our SAIL’22 investments has been 
allocated to the region.  

REGIONAL RESULTS 
The Asia region had a good year, 
delivering very strong results. 
Revenue grew organically by 12.3%, 
driven by 6.0% organic volume 
growth and +6% price/mix. Reported 
revenue grew by 18.6% due to a 
positive currency impact from all 
countries in the region and the 
acquisition of Cambrew in 2018.  

The solid price/mix improvement 
was a combination of strong growth 
in our international premium brands, 
successful premiumisation for some 
of our local power brands and price 
increases. Our Chinese business was 
a key contributor to the strong 
price/mix. 

Organic operating profit grew 
strongly by 23.4% as a result of the 

CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

16 

Volume (million hl) 

Beer  

Non-beer 

Total volume 

DKK million 

Revenue 

Operating profit before special items 

Operating margin (%) 

2018 

34.4 

3.6 

38.0 

Organic 

Acq., net 

5.6% 

10.3% 

6.0% 

2.6% 

23.5% 

4.7% 

Change 

FX 

- 

- 

- 

Change 

Reported 

8.2% 

33.8% 

10.7% 

2019 

37.2 

4.8 

42.0 

15,530 

3,164 
20.4   

12.3% 

23.4% 

4.0% 

-1.6% 

2.3% 

2.5% 

18,416 

3,931 

21.3 

18.6% 

24.3% 

90bp 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
         
   
   
   
   
 
 
 
 
 
   
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
strong revenue growth and tight cost 
control. Reported operating profit 
growth was slightly higher, at 24.3%, 
due to a positive currency impact, 
which more than offset the impact 
from the consolidation of the loss-
making Cambrew. The operating 
margin improved by 90bp to 21.3%.  

As expected, and despite the positive 
impact in H2 from the reversal of a 
pension obligation at Chongqing of 
DKK 162m, the 20.5% operating 
margin in H2 was lower than the 
22.1% in H1 due to higher marketing 
investments, particularly in China, 
market decline in Nepal and the 
rebuilding of the Cambrew business. 

Organic volume growth was mainly 
driven by strong growth in China, 
Vietnam, Laos and Malaysia. The 

non-beer business in Laos and 
Cambodia did particularly well, 
resulting in organic volume growth of 
10.3%. Reported total volumes grew 
by 10.7% due to the consolidation of 
Cambodia. 

CHINA 
Our Chinese business continued to 
deliver strong performance. Despite 
a slightly declining market, our 
volumes grew organically by 8% and 
revenue by 19%. The volume growth 
was attributable to several factors. 
Firstly, we saw 7% growth in our 
premium portfolio, which continues 
to benefit from the ongoing  
premiumisation trend in the market. 
1664 Blanc in particular performed 
very well, growing by almost 50%. 
Secondly, the expansion outside our 
western regional footprint into big 

CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

17 

+45% 

WUSU VOLUME GROWTH 

Celebrating Wusu’s 30th anniversary in 2016, 
we relaunched the brand with a new range of 
beers, new packaging and new communication. 
In 2017, we took the brand to the next level 
with a range of premium innovations, such as 
wheat and pure draft. For many Chinese 
consumers, Wusu is considered a masculine 
brand with a rich taste. This image has 
successfully driven the growth of the brand, 
supported by our big city expansion in China, 
e-commerce and, not least, social media and 
word-of-mouth. Double the price of 
mainstream beer, sales of the premium Wusu 
Red supported our strong price/mix in China. 

GROW IN ASIA 

TOTAL VOLUME (m hl) 

REVENUE (DKKbn) 

OPERATING PROFIT (DKKbn) 

OPERATING MARGIN  

50

44

38

32

26

20

20

16

12

8

4

0

5

4

3

2

1

0

25%

23%

21%

19%

17%

15%

2017

2018

2019

2017

2018

2019

2017

2018

2019

2017

2018

2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
cities further east showed good 
progress. Thirdly, some of our local 
power brands achieved strong 
growth, with Wusu and Dali growing 
by 45% and 11% respectively. 
Price/mix of +10% was the result of 
premiumisation and value 
management, including price 
increases, supported by lower VAT. 

INDIA AND NEPAL 
Revenue growth in India was high-
single-digit, supported by price 

increases and lower rebates. Our 
business started 2019 very well but 
deteriorated during the year, and our 
volumes grew modestly by 1%. There 
were several factors in the weakness 
in H2, and especially in Q4, including 
changed excise duties and regulation 
in a few states.  

Our business in Nepal had a 
challenging year, due to weakening 
consumer sentiment, leading to a 
high-single-digit beer market 

decline, and an import ban on 
energy drinks, which affected our 
local Red Bull distribution business. 
As a result, revenue and profit 
declined. 

LAOS, CAMBODIA AND VIETNAM  
In Laos, the positive momentum for 
our business continued. We achieved 
solid volume growth for all 
categories – beer, water and soft 
drinks. Price/mix strengthened due 
to positive mix within the beer 
category, which more than offset the 

CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

18 

negative category mix from the 
growth of water and soft drinks. 

In a growing Vietnamese market, our 
business delivered double-digit 
volume growth. Our local power 
brand Huda and the line extension 
Huda Ice Blast were key growth 
drivers. Price/mix improved, mainly 
due to price increases and supported 
by brand mix from growth of the 
Carlsberg brand. 

In Cambodia, we continued the task 
of rebuilding the business, including 
the significant task of strengthening 
processes and compliance, building  

capabilities, strengthening route-to-
market etc. In H2, the key task was 
the relaunch of the iconic Angkor 
brand with a new campaign and a 
changed structure for consumer 
promotions. The latter proved 
unsuccessful, and total volumes in 
Q4 dropped by around 25%. 
Consequently, it is now being 
changed.  

MALAYSIA AND SINGAPORE 
In Malaysia and Singapore, our 
businesses delivered solid 
performance, with good results for 
our premium offerings, such as 1664 
Blanc and Somersby. 

+11% 

HUDA VOLUME GROWTH 

Our markets in Asia 

Huda, our local power brand from Hue in the 
central part of Vietnam, has been a symbol of 
the Vietnamese heartland for more than 25 
years. In 2018, we launched Huda Ice – a 
premium variant of the brand – with the tag 
line “Extremely Cold – Extremely Refreshing”. 
Huda Ice matures at -1°C and is brewed with 
three unique varieties of hops to preserve the 
finest flavour and aroma. First sold only in 
bottles, in 2019 we introduced Huda Ice Blast 
in cans. This added further positive momentum 
to the brand, quadrupling volumes versus 
2018. Huda Ice Blast was a significant 
contributor to the brand volume growth in 2019. 

GROW IN ASIA 

Consumption characteristics 

Our position 

Our  
operations 

Per capita 
beer  
consumption 
(litres) 

On-trade 
share  
of market, 
approx. (%) 

26 

48 

2 

43 

63 

6 

4 

9 

21 

21 

45 

53 

17 

40 

30 

46 

71 

47 

61 

40 

Market  
position (no.) 

Market  
share (%) 

Breweries¹ 

5/1² 

7/63² 

  25 

1 

3 

4 

4 

2 

1 

4 

2 

1 

96 

19 

8 

11 

45 

64 

8 

23 

29 

2 

8 

1 

  1 

1 

1 

  1 

  - 

- 

Markets 

China 

Laos 

India 

Vietnam 

Cambodia 

Malaysia 

Nepal 

Myanmar 

Singapore 

Hong Kong 

¹ Breweries with capacity above 100,000 hl.   ² Total China/western China.  

Source: GlobalData, Carlsberg estimates. 

 
 
 
 
 
 
 
 
 
   
   
 
 
   
   
   
   
   
   
   
 
 
 
EASTERN EUROPE 

CHALLENGING 
YEAR 

Our Eastern Europe region had 
a challenging year, mainly due 
to a difficult competitive 
environment in Russia, which 
negatively impacted volumes. 
All markets except Russia 
delivered strong organic 
growth in operating profit. 

Eastern Europe is our smallest 
region, accounting for 16% only of 
operating profit. Our two main 
markets in the region are Russia  
and Ukraine, accounting for 
approximately 65% and 20% 
respectively of regional volumes. 

We have number 1 or 2 positions in 
all markets in Eastern Europe. In 
Russia and Ukraine, the competitive 
environment is split between a strong 
presence of global players and a  
large number of small, local brewers. 

REGIONAL RESULTS 
Our Eastern Europe business had a 
challenging year because of changes 
in the competitive environment and 
retail landscape. Revenue declined 
organically by 0.4%, with price/mix 

of 5% offset by the total volume 
decline of 5.2%.  

The price/mix improvement was 
driven by price increases in all 
markets and mix improvements from 
growth of premium products, craft & 
speciality and alcohol-free brews. 

Operating profit declined organically 
by 17.9%. All markets but Russia 
delivered solid operating profit 
growth. Profits in our Russian 
business were impacted by lower 
volumes (particularly in H2), input 
cost inflation, a negative transaction 
impact (mainly on certain packaging 
materials) and higher marketing 
costs. Reported operating profit was 
impacted by a small positive 
currency impact. The operating 
margin was 17.0%.  

Beer volumes declined organically by 
6.2% due to tough comparables, as 
2018 was positively impacted by 
warm weather and the football 
World Cup in Russia, as well as 
market share losses, especially in 
Russia. Non-beer volumes grew 

Volume (million hl) 

Beer  

Non-beer 

Total volume 

DKK million 

Revenue 

Operating profit before special items 

Operating margin (%) 

CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

19 

Organic 

Acq., net 

2018 

30.6 

2.1 

32.7 

-6.2% 

9.6% 

-5.2% 

 10,780 

2,222 
20.6   

-0.4% 

-17.9% 

Change 

FX 

- 

- 

- 

Change 

Reported 

-6.2% 

9.6% 

-5.2% 

2019 

28.7 

2.3 

31.0 

3.3% 

2.6% 

11,097 

1,882 

2.9% 

-15.3% 

17.0 

-360bp 

0.0% 

0.0% 

0.0% 

0.0% 

0.0% 

 
 
 
 
 
 
 
 
   
   
   
   
   
         
   
   
   
   
 
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

20 

Our markets in Eastern Europe 

Market 

Russia 

Ukraine 

Belarus 

Kazakhstan 

Azerbaijan 

Consumption characteristics 

Our position 

Our  
operations 

Per capita 
beer  
consumption 
(litres) 

On-trade 
share  
of market, 
approx. (%) 

56 

42 

52 

32 

6 

19 

12 

5 

8 

39 

Market  
position (no.) 

Market  
share (%) 

Breweries¹ 

2 

2 

1 

1 

1 

27 

31 

29 

37 

61 

 8 

 3 

  1 

  1 

  1 

¹ Breweries with capacity above 100,000 hl. 

Source: GlobalData, Carlsberg estimates. 

strongly by 9.6%, due to growth of 
energy drinks in several markets. 

RUSSIA 
The Russian market enjoyed low-
single-digit growth. The competitive 
environment was very challenging 
throughout the year, and as a result 
we lost market share.  

Price/mix was positive at 3%, while 
total volumes were down by 8%, 
resulting in an organic revenue 
decline of 5%. The positive price/mix 
was driven by price increases in late 
2018 and early 2019, mix 
improvements from growth of craft 
& speciality and low presence of 
low-priced offerings in certain key 
accounts for most of the year. 

UKRAINE 
Our Ukrainian business delivered 
high-single-digit percentage organic 
revenue growth, driven by double-
digit price/mix, which compensated 
for lower volumes. The strong 
price/mix was the result of price 
increases and a positive brand mix, 
supported by strong growth of 
premium offerings, such as 1664 
Blanc and Somersby. 

OTHER MARKETS 
Our businesses in Belarus and 
Kazakhstan delivered solid 
performance, improving revenue, 
earnings and market shares. Our 
business in Kazakhstan did 
particularly well. The market was 
growing, and we grew well ahead of 
the market, with improvements in all 
segments, particularly in craft & 
speciality and alcohol-free brews. 

TOTAL VOLUME (m hl) 

REVENUE (DKKbn) 

OPERATING PROFIT (DKKbn) 

OPERATING MARGIN  

35

31

27

23

19

15

15

12

9

6

3

0

2.5

2.0

1.5

1.0

0.5

0.0

25%

20%

15%

10%

5%

0%

2017

2018

2019

2017

2018

2019

2017

2018

2019

2017

2018

2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   RESULTS AND EXPECTATIONS 

21 

2020 EARNINGS EXPECTATIONS 

EARNINGS 
EXPECTATIONS 

For 2020, we will continue to 
drive organic revenue and 
operating profit growth.  

We will do this by executing our 
SAIL’22 priorities, including the 
growth priorities of craft & speciality, 
alcohol-free brews and Asia, in 
addition to our Funding the Journey 
culture with its strict cost control and 
cash discipline. 

Based on this, the Group expects to 
deliver: 
• Mid-single-digit percentage 

organic growth in operating profit. 

As previously communicated, we will 
no longer sell soft drinks at the 
German/Danish border and we are 
experiencing a continued difficult 
competitive environment in Russia. 
At the same time, we are facing a 
more volatile business environment 
including the current coronavirus 
outbreak in China, of which the full 
impact is not yet known. 

Based on the spot rates at 3 
February, we assume a translation 

impact of around DKK +50m for 
2020. 
Other relevant assumptions are: 
• Financial expenses, excluding 
currency losses or gains, are 
expected to be around DKK 600-
650m. 

• The reported effective tax rate is 

expected to be 26-27%. 

• Capital expenditure at constant 

currencies is expected to be around 
DKK 5bn. 

FORWARD-LOOKING 
STATEMENTS 
This Annual Report contains 
forward-looking statements. Any 
such statements are subject to risks 
and uncertainties that could cause 
the Group’s actual results to differ 
materially from the results discussed 
in such forward-looking statements. 
Accordingly, forward-looking 
statements should not be relied on as 
a prediction of actual results. Please 
see page 53 for the full forward-
looking statements notice. 

ALL RED 

FOR THE MIGHTY REDS 

Teams wearing red win more. That was the 
view of legendary Liverpool FC manager Bill 
Shankly when he swapped his team's white 
shorts and socks for red ones – a choice that 
preceded the club's most successful ever 
period and has stood ever since. To celebrate 
this historic move and Carlsberg’s relation-
ship with Liverpool FC spanning 26 seasons, 
our brewmasters brewed an all-red beer 
especially for Liverpool FC fans. The limited-
edition pilsner got its distinctive colour from a 
barley variety that is naturally red – curated 
by barley experts at the Carlsberg Research 
Laboratory. We successfully leveraged the 
hyped Red Barley campaign in ten markets, 
including Asian markets such as China, 
Nepal, Vietnam and Malaysia. 

STRENGTHEN THE CORE 

 
 
 
 
 
 
 
 
 
 
 
Creating value 

PURPOSE AND AMBITION 

WE ARE BREWING FOR  
A BETTER TODAY AND TOMORROW 

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE 

22 

We pursue perfection every 
day. We strive to brew better 
beers. Beers that stand at the 
heart of moments that bring 
people together. We do not 
settle for immediate gain when 
we can create a better 
tomorrow for all of us. 

Our purpose is rooted in our heritage 
and the mentality of our founders, 
who left a rich legacy that still 
greatly influences how we run our 
business today. Their pioneering 
spirit, passion for brewing and 
proactive contribution to society are 
what make us who we are today.  

We live our purpose every day by 
focusing on our brands and the art of 
brewing, exciting our consumers with 
quality brews that strengthen our 
identity and pride as brewers, and by 
continuously aiming to do better.  

Being a purpose-driven organisation 
has an impact across the Group, 
mobilising our people and spurring 
individual engagement. 

Living our purpose is key for our 
ability to successfully execute 
SAIL’22 and for achieving our 
ambition of being successful, 
professional and attractive in the 
markets in which we operate:  

Successful by achieving a 
sustainable balance of the Golden 
Triangle by improving long-term 
volumes, margins and earnings.  

Professional by being the preferred 
supplier for our customers.  

Attractive by creating value for our 
shareholders, a great working 
environment and high-performance 
culture for our employees and being 
a responsible and sustainable 
corporate citizen for society at 
large. 

Our ambition and strategy are 
decisive for our business model, 
which has clear priorities on 
markets, portfolio, customers, 
supply chain and sustainability. 

 
 
 
 
 
 
 
 
 
 
 
BUSINESS MODEL

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE

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OUR BUSINESS MODEL
ROOTED IN OUR PURPOSE

Our business model is rooted in our purpose and ambition. It 
takes its starting point in our focus on our brands and the art 
of brewing, how we excite our consumers with quality brews 
and our continuous striving to do better.

WE FOCUS ON THE MARKETS 
WHERE WE HAVE A NO. 1 OR 2 
POSITION...

… WHERE WE DELIVER AN  
ATTRACTIVE BEER PORTFOLIO FOR 
ALL CONSUMER SITUATIONS...

… AND STRIVE TO EXCEL  
IN OUR SERVICE TO ON- AND  
OFF-TRADE CUSTOMERS...

... BY OPTIMISING OUR  
SUPPLY CHAIN AND IMPROVING  
PROCESSES AND SYSTEMS.

Core beer is a volume business, and strong 
market positions are key drivers of profitability. 
We have particular focus on the 24 markets 
in Western Europe, Asia and Eastern Europe 
where we are no. 1 or 2.

The strength of our beer portfolio lies in the 
strong local roots of our local power brands, 
combined with our excellent craft & speciality 
brands, alcohol-free brews and international 
beer brands.

Our customers range from on-trade to off-
trade, from big to small. We aim to become 
their preferred beer supplier, providing 
products and services that deliver value 
growth for them and us.

By living our Funding the Journey culture, 
we have a continual focus on optimising our 
integrated, end-to-end supply chain and 
driving operating cost efficiencies. 

BREWING FOR A BETTER  
TODAY AND TOMORROW 
In all our markets, we aim to lead in 
sustainability because it is central to our purpose 
and because we genuinely believe it is the right 
thing to do – delivering tangible benefits for our 
business and for society as a whole.

BREWING FOR A BETTER  
TODAY AND TOMORROW 
Our brands offer us powerful opportunities for 
communicating with consumers. We use these 
opportunities to encourage moderate, responsible 
consumption of our products. We also increase 
the availability of alcohol-free brews.

BREWING FOR A BETTER  
TODAY AND TOMORROW 
We add value to our on-trade customers through 
DraughtMaster and by developing digital solutions 
and services that allow them to improve their 
business. We also develop sustainable packaging 
solutions such as Snap Pack.

BREWING FOR A BETTER  
TODAY AND TOMORROW 
Recognising the need for strong actions in the 
face of complex sustainability challenges, our 
sustainability programme Together Towards 
ZERO sets clear and ambitious targets for 
carbon emissions and water usage.

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE

24

 IN ACTION

DELIVERING THROUGH   
OUR STRATEGY

On the following pages, we highlight 
examples of how SAIL’22 came alive 
during the year. 

A further description of the SAIL’22 
priorities can be found in the 2016 
Annual Report, available online on 
www.carlsberggroup.com.

SAIL’22 continues to guide our 
actions, setting clear priorities 
for how we brew a better 
today and tomorrow.

The headline for 2019 was 
“Accelerating Together”, and we 
saw continued positive momentum 
for our strategic priorities. This was 
evidenced by consistent delivery 
against our SAIL’22 KPIs and 
financial ambitions, as shown on 
pages 29-30.

STRENGTHEN
THE CORE 

Leverage our strongholds
Excel in execution
Funding the Journey culture

POSITION
FOR GROWTH 

Grow craft & speciality
Win in alcohol-free brews
Grow in Asia

CREATE A
WINNING CULTURE 

Team-based performance
Together Towards ZERO
Live by our Compass

DELIVER VALUE FOR
SHAREHOLDERS AND SOCIETY 

Organic growth in operating profit
ROIC improvement
Optimal capital allocation

LEVERAGE OUR  
STRONGHOLDS

ACCESSIBLE 
CRAFT DRIVING 
GROWTH

Dating back to 1859, our local 
power brand Frydenlund is the 
oldest registered trademark in 
Norway and a symbol of quality. 
Faced with the challenge of craft 
& speciality market growth at the 
expense of mainstream lager, in 

2010 we relaunched the brand with 
new, distinctive graphics and visual 
identity. In recent years, we have 
developed the brand further with 
a number of crafty line extensions, 
such as Pale Ale, IPA and Wit. These 
initiatives have strengthened the 
perception of craftsmanship and 
helped consumers bridge from 
lager to craft. Offering accessible 
crafty brews, in the past decade 
Frydenlund has been the fastest 
growing beer brand in Norway and 
has a value share of 7%.

 
 
 
 IN ACTION

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE

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FUNDING THE  
JOURNEY CULTURE

A LIFESTYLE,  
NOT A DIET 

When we launched the efficiency 
and cost programme Funding 
the Journey (FtJ) in 2015, we had 
two purposes: to invest in our 
business in support of the SAIL’22 
priorities and to improve operating 
profit. FtJ as a programme ended 

in 2018, but the culture and 
mindset continue. Our FtJ culture 
is being embedded in our daily 
work within areas such as value 
management and supply chain, 
operating cost and commercial 
spend efficiency. Important levers 
include digitalisation, further 
standardisation and automation 
of processes, and increased use 
of shared services. By embedding 
the FtJ culture, we will continue to 
support growth investments and 
margin improvement.

LEVERAGE OUR  
STRONGHOLDS

OPENING  
FLAGSHIP BARS 

Local flagship bars are a distinctive 
way to revitalise our core local 
power brands. A flagship bar is 
located where the brand originated, 
reinforcing the brand’s provenance. 
It showcases the brand's history and 
story, offering unique, memorable 
and shareable experiences linked 
to the brand. Many of the flagship 
bars incorporate microbreweries, 
enabling us to offer distinctive and 
limited-edition brews in addition 
to the regular brews. By the end of 
2019, we had flagship bars in seven 
markets across Western Europe.

EXCEL IN EXECUTION

DRAUGHT- 
MASTER GOES 
DIGITAL

With the roll-out progressing well 
in Western Europe and starting in 
Asia, and with the introduction of 
alcohol-free brews and cider, we are 
now taking DraughtMaster to the 

next level by adding a digital layer. 
By complementing the system with 
patented hardware and software, 
we can create a unique real-time 
consumption dataset that will 
both empower our customers to 
better understand and manage 
their business and help us improve 
our customer service and supply 
chain management. In 2019, we 
commenced prescaling of the digital 
DraughtMaster in several markets.

 
 
 
 IN ACTION

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE

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WIN IN ALCOHOL-FREE BREWS

SHAPING  
ALCOHOL-FREE  
IN FRANCE

Tourtel Twist – a brand of 0.0% 
brews made of fruit juice and 
flavoured beer – was first launched 
in France in 2015. It has been a 
significant driver of the alcohol-free 
category in France, which grew by 
150% during the period 2014-2018 
and today accounts for around 

4% of the total beer market. By 
creating a new segment in the 
market, the growth of Tourtel has 
mostly been incremental to the total 
drinks category, but the brand has 
also taken volume from soft drinks 
and wine, despite being priced at a 
premium. Leveraging the success of 
Tourtel Twist, in 2019 we launched 
Tourtel Botanics – a unique, clean-
label alcohol-free brew made from 
barley, plants and fruits and with no 
added sugar. In 2019, Tourtel grew 
by 2%, commanding a category 
market share of 23%.

EXCEL IN EXECUTION

USING MACHINE  
LEARNING 

Having fully embarked on our 
digital journey, we piloted a project 
in France utilising machine learning 
to improve demand forecasting 
accuracy. Using machine learning 
for the rich data input, including 
sell-in and sell-out data, weather, 
external events and promotional 
information, we developed an 
advanced forecasting tool with 
enhanced predictive features. 
Seeing significant improvement in 
forecasting accuracy, we expect 
the digital forecasting tool to free 
up time for our demand planners, 
enabling them to focus on value-
adding business planning activities.

GROW IN ASIA

WIND FLOWER 
SNOW MOON

Wind Flower Snow Moon is a 
Chinese premium beer deeply 
rooted in its Yunnan heritage. For 
many years, it was sold locally 
only, but following a wider trend 
towards increased consumer interest 

in premium Chinese brands with 
interesting stories to tell, in 2019 
we launched a super-premium line 
extension outside Yunnan. Brewed 
with a local jasmine essence 
and sold in bottles with labels 
translating the spirit of the region, 
the beer elegantly encapsulates 
Shangri-La and local Yunnan culture. 
Piloting in eight cities, we saw very 
encouraging initial results.

 
 IN ACTION

GROW CRAFT &  
SPECIALITY

1664 BLANC  
CONTINUES TO 
GROW

1664 Blanc is our fastest growing 
global brand. Since 2016, this 
sophisticated French wheat beer 
with a hint of citrus and coriander in 
its iconic blue bottle has established 
a position as a leading global 

speciality brand. Blanc’s popularity 
with consumers is indisputable, best 
evidenced by the strong double-digit 
growth rates achieved across our 
markets in Western Europe, Asia and 
Eastern Europe. In China, the brand’s 
largest market, Blanc enjoys a 
unique position in the super-premium 
segment, being an important 
contributor to the very positive price/
mix. In Russia, Blanc is among the 
most premium brands in the market. 
In 2019, overall 1664 Blanc volumes 
grew by 29%.

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE

27

LIVE BY OUR COMPASS

ENSURING  
COMPLIANT  
BEHAVIOUR 

Integrity, responsibility, and honest  
and ethical business conduct 
are core values of the Carlsberg 
Group. Our Code of Ethics and 
Conduct supports our strategy 
and helps protect our reputation 
as a responsible global brewer. 
Supplementing this, our 29 Group 
policies and around 200 supporting 
manuals aim to mitigate our main 
company risks, protect our brands 
and highlight what is expected 
of employees. Our policies and 
manuals are divided into four groups 
– governance & strategic risks, legal 
& compliance risks, financial risks 
and operational risks – and are 
available online in local languages. 
We actively encourage employees to 
report any conduct not in line with 
the Group’s ethics and values, and 
for this purpose we have established 
the Speak Up initiative, guiding 
our colleagues on how and where 
to raise concerns, anonymously if 
needed. 

TOGETHER TOWARDS ZERO

HALVING  
WATER USAGE 

By installing a state-of-the-
art water-recycling plant at the 
Fredericia brewery in Denmark, we 
will reduce the brewery’s average 
water consumption from 2.9 hl of 
water per hl of beer to 1.4 hl/hl, 
virtually eliminating water waste. In 
addition, the water-recycling plant 

is estimated to reduce the brewery’s 
energy consumption by 10%. The 
significant reduction in water 
consumption is achieved by recycling 
90% of all process water. Serving as 
a pilot, we will apply the learnings 
across our brewery network in the 
pursuit to achieve our Together 
Towards ZERO water consumption 
target of just 1.7 hl/hl, equivalent to 
a 50% reduction versus 2015. 

WATCH FILM
carlsberggroup.com/partnerships

 
 IN ACTION

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE

28

TOGETHER TOWARDS ZERO

GREEN FIBRE 
BOTTLE 

In 2015, we kicked off a project to 
develop the world’s first paper bottle 
for beer – the Green Fibre Bottle 
– and in 2019 we revealed two

research prototypes made  
from sustainably sourced wood 
fibres. Both bottles have an 
inner barrier to allow the bottles 
to contain beer and are fully 
recyclable. One prototype uses a 
thin recycled PET polymer film 
barrier, and the other a 100% bio-
based PEF polymer film barrier. 
Collaborating with other global 

FMCG companies through Paboco 
(the paper bottle company), the 
prototypes will be used to test the 
barrier technology as we seek a 
solution to achieving our ultimate 
ambition of a 100% bio-based 
bottle without polymers. 

WATCH FILM
carlsberggroup.com/partnerships

TEAM-BASED PERFORMANCE

GUIDING OUR 
BEHAVIOURS 

To remain a successful, professional 
and attractive brewer in our 
markets, we act as one team 
with one common goal within our 
teams, across markets and between 
functions. Since the launch of 
SAIL’22 in early 2016, our triple A – 

alignment, accountability and action 
– has guided our behaviours, shaping 
our winning culture. In the employee 
survey conducted in 2019, 83% of 
employees confirmed that Carlsberg 
and its employees live by the 3A 
principles in their daily operations. 
This was an improvement of 6pp on 
2017. The survey also showed a high 
engagement score of 84%, an 
improvement versus 2016 of 6ppt and 
significantly above the industry 
average by 12ppt.

 IN ACTION

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE

29

KPIs: TOGETHER 
TOWARDS ZERO

ZERO CARBON FOOTPRINT
We want to achieve zero carbon emissions at our breweries by  
2030, with a 50% reduction by 2022 versus 2015, our baseline year.  
Our full value chain target is a 30% reduction in emissions by 2030,  
with a 15% reduction by 2022. In 2019, we reduced relative carbon  
emissions by 13% (30% reduction since 2015).

ZERO WATER WASTE
We aim to halve water usage at our breweries by 2030, with a 25%  
reduction by 2022. At 3.0 hl/hl in 2019, we have improved water  
efficiency by 12% compared with our 2015 baseline and by 3% versus  
2018. The state-of-the-art water-recycling plant at our brewery in  
Denmark will virtually eliminate water waste, reducing water usage to  
just 1.4 hl/hl and helping us to speed up progress across the Group.

ZERO IRRESPONSIBLE DRINKING
Our targets include 100% distribution of alcohol-free brews to expand  
consumer choice and 100% of our markets to improve on responsible  
drinking year on year. In 2019, 99% of packaging carried messages or  
icons advising consumers not to drink-drive and not to drink when  
underage or pregnant. Ingredients were listed on 90% of our packaging  
globally, while 65% contained nutritional information. 

ZERO ACCIDENTS CULTURE
We are determined to provide a safe working environment for our  
employees, and our aim is to achieve zero lost-time accidents by  
2030. In 2019, we saw a reduction in the lost-time accident rate for  
employees, down to 3.7 from 4.3 in 2018, reflecting improved  
awareness and stricter controls in the highest-risk areas, partly due  
to the implementation of our Live Saving Rules programme.

TOGETHER TOWARDS ZERO

DRINK  
RESPONSIBLY

Ensuring 100% availability of 
alcohol-free brews is an important 
target for our ambition of ZERO 
irresponsible drinking. To achieve 
this, we are working in partnership 
with restaurants and bars to make 
alcohol-free brews available. A 

significant step forward in 2019 was 
the inclusion of alcohol-free brews 
on DraughtMaster, giving people 
the authentic experience of a freshly 
poured draught beer, but without 
the alcohol. A good example is our 
partnerships with on-trade customers 
in Sweden, which supported our 
alcohol-free volume growth in 
Sweden of more than 20%.

WATCH FILM
carlsberggroup.com/partnerships

 
SAIL’22 KPIs   

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE 

30 

STRENGTHEN THE CORE AND  
POSITION FOR GROWTH 

DELIVER VALUE  
FOR SHAREHOLDERS 

  GROSS BRAND CONTRIBUTION FROM CORE BEER 

  ORGANIC GROWTH IN OPERATING PROFIT 

Core beer accounts for 93% of own beer revenue and is key to our 24 
no. 1 or 2 market positions. Ensuring continued relevance of our local 
power brands, including premiumisation, is an important part of the core 
beer priority of SAIL’22. We measure our success by our ability to grow 
gross brand contribution from core beer. In 2019, this measure grew by 
3%, driven by growth in Asia and Western Europe. 

  WIN IN CRAFT & SPECIALITY 

Craft & speciality is an attractive category across our regions, driven by 
global consumer trends of premiumisation, authenticity and heritage. 
Positively contributing to price/mix and margins, our ambition is to 
grow the category, and in 2019 our craft & speciality portfolio volumes 
grew by 16%. Our largest brands in the category, 1664 Blanc and 
Grimbergen, grew by 29% and 3% respectively. 

  WIN IN ALCOHOL-FREE BREWS 

Alcohol-free brews are a growing category in Western and Eastern 
Europe, supported by increased consumer interest in health, wellness and 
moderation. In Asia, the category is still in its infancy. We have an 
attractive portfolio of alcohol-free brews, many of which leverage the 
well-established market position of our local power brands. In 2019, 
total volume growth of our alcohol-free brews was 7%, with growth of 
10% in our Western Europe markets. 

  GROW IN ASIA 

In 2019, Asia accounted for 31% of Group volumes and 33% of operating 
profit. Growing in Asia is a priority of SAIL’22, and in 2019 volumes in 
Asia grew organically by 6%, price/mix was 6% and organic operating 
profit growth was 23.4%. We saw strong growth for 1664 Blanc and 
Tuborg as well as for our local power brands, particularly in China, Laos 
and Vietnam. Read more about our results in Asia on pages 16-18. 

2018: +6% 
2019: +3% 

2018: +26% 
2019: +16% 

2018: +15% 
2019: +7% 

2018: +15.8% 
2019: +23.4% 

We achieve organic growth in operating profit by delivering top-
line growth and margin improvement. In 2019, we delivered 
strongly against this KPI, achieving 10.5% organic growth in 
operating profit, supported by 3.2% revenue growth and 100bp 
operating margin expansion. Top-line growth was the result of 
volume growth in Asia and positive price/mix in all three 
regions.  

2018: 11.0% growth 
2019: 10.5% growth 

ROIC IMPROVEMENT 
We aim to continuously improve return on invested capital 
(ROIC) by improving earnings and reducing invested capital. In 
2019, ROIC improved by 70bp to 8.8%. The main driver of the 
improvement was growth in operating profit, a lower tax rate 
and lower invested capital. Excluding goodwill, ROIC increased 
by 130bp to 22.2%. 

2018: +120bp 
2019: +70bp 

2018: 1.29x 
2019: 1.25x 

OPTIMAL CAPITAL ALLOCATION 
Our capital allocation targets include NIBD/EBITDA of below 
2.0x and an adjusted dividend payout ratio of around 50%. At 
the end of 2019, NIBD/EBITDA was 1.25x and the proposed 
dividend equated an adjusted payout ratio of approximately 
50%. From February 2019 to January 2020, we executed a 
share buy-back programme of DKK 4.5bn. In 2019, total cash 
returns to shareholders amounted to DKK 6.8bn. On 4 February 
2020, we launched a new 12-month share buy-back 
programme of DKK 5.0bn. Read more about our capital 
allocation principles and share buy-backs on the following page. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CAPITAL ALLOCATION 

DRIVING OPTIMAL 
CAPITAL ALLOCATION 

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE 

31 

SAIL’22 has clear priorities for 
how we intend to deliver 
shareholder value: by growing 
operating profit organically, 
improving return on invested 
capital and ensuring optimal 
capital allocation.  

Our capital allocation principles are 
well defined: 
1. 

Investing in our business to drive 
long-term sustainable growth. 

2.  Targeting NIBD/EBITDA of 

below 2.0x. 

3.  Targeting an adjusted payout 
ratio of around 50% (adjusted 
for special items after tax). 
4.  Distributing excess cash to 
shareholders through share 
buy-backs and/or extraordinary 
dividends. 

5.  Deviating from the above only if 
value-enhancing acquisition 
opportunities arise. 

business in Cambodia, the remaining 
1.2% of the shares in Carlsberg 
Ukraine and a non-controlling stake 
in the Chinese craft brewery Jing-A 
Brewing Co.  

SHARE BUY-BACKS 
In February 2019, the Supervisory 
Board decided to use share buy-
back programmes as a means to 
return excess cash to shareholders. 
This followed the healthy 
development of the business since 
the launch of SAIL’22 in early 2016, 
including strong earnings and cash 
flow, NIBD/EBITDA well below 2x 
and a consistent adjusted payout 
ratio in recent years of around 50%.  

The purpose of the share buy-back 
programmes is to reduce the share 
capital and meet obligations related 
to our share-based incentive 
programmes.  

In 2019, we again delivered on the 
above priorities, including the 
execution of a share buy-back 
programme, while also acquiring the 
remaining 25% of the shares in our 

The size of any share buy-back 
programme will depend on the 
expected organic and inorganic 
investment opportunities needed to 
grow the business and the Group’s 

intention to maintain NIBD/EBITDA 
below 2.0x.  

Launched in February 2019, the 
Group carried out a 12-month DKK 
4.5bn share buy-back programme, 
which terminated on 30 January 
2020. In fiscal 2019, 4,518,999 B 
shares were repurchased at a 
purchase price of DKK 4.1bn. For the 
full programme, 4,912,500 shares 
were repurchased at a purchase price 
of DKK 4.5bn. 

At the Annual General Meeting on 
16 March 2020, the Supervisory 
Board will recommend that 
4,400,000 treasury shares not used 
for hedging of incentive programmes 
be cancelled.  

On 4 February 2020, the Group 
launched a new share buy-back 
programme with the intention to buy 
back Carlsberg B shares amounting 
to DKK 5.0bn during the subsequent 
12-month period.  

The new share buy-back programme 
will be split into two tranches of 

approximately six months each, with 
each tranche amounting to DKK 
2.5bn.  

SAFE HARBOUR  
The share buy-back programmes are 
executed in accordance with the EU 
Market Abuse Regulation (also 
referred to as the Safe Harbour 
Regulation). The Group is entitled to 
suspend or stop the programme at 
any time. Any such decision will be 
disclosed to the public through a 
Company announcement. 

THE CARLSBERG FOUNDATION 
The Carlsberg Foundation 
participated pro rata in the 2019 
share buy-back programme and 
intends to do the same in the 2020 
programme. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RISK MANAGEMENT 

MANAGING 
BUSINESS RISKS 

In conducting our business and 
executing our strategy, we 
seek to manage risks in such a 
way as to minimise their 
threats while making the best 
use of their opportunities. 

Our business is subject to a number 
of risks and uncertainties that could 
have both short-term and long-term 
implications for the Group. The 
purpose of our risk management 
approach is to address these risks 
and uncertainties in due time. 

GOVERNANCE STRUCTURE 
The Supervisory Board is ultimately 
responsible for risk management, 
and it has appointed the Audit 
Committee to act on its behalf in 
monitoring the effectiveness of the 
Group’s risk management.  

are in place for the management of 
individual risks, including strategic, 
operational, financial and compliance 
risks.  

The Executive Committee (ExCom) 
is responsible for reviewing the 
overall risk exposure associated with 
the Group’s activities.  

Risks are assessed according to a 
two-dimensional heat map that 
estimates the impact of the risk on 
operating profit or brand/image and 
the likelihood of the risk 
materialising. Based on this 
assessment, ExCom identifies the 
high-risk issues for the coming year. 
ExCom assigns risk owners, who are 
responsible for mitigating the risks 
through a programme of risk 
management activities.  

While recurring risks are evaluated 
on a quarterly basis, monitoring is 
mainly performed in connection with 
the half-year reviews. The Audit 
Committee has adopted guidelines 
for key areas of risk, monitors 
developments and ensures that plans 

Local entities and Group functions 
are responsible for the identification, 
evaluation, qualification, recording 
and reporting to management of 
business risks. Local and functional 
risk assessment follows the same 
principles and methodology as 

Group-level risk assessment. The 
responsibility for the local review lies 
with the risk officer, typically the 
local head of Finance, to ensure that 
risk management is incorporated into 
management meetings, business 
reviews and key decision-making. 
Following the risk identification, local 
risk owners are assigned and given 
responsibility for mitigating the risks 
through a programme of risk 
management activities.  

Risk reporting is incorporated in 
regular business reviews, and Group 
Risk Management is responsible for 
the framework and Group Finance 
for facilitating and following up on 
risk action plans for the most 
significant risks in connection with 
regular business reviews. 

RISKS IDENTIFIED FOR 2020  
The identified risks for 2020 are 
shown in the box to the right.  
Based on the heat map assessment, 
the five highest ranked risks are 
described in the following. Since the 
assessment, the coronavirus in China 
has appeared as a business 

CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE 

32 

IDENTIFIED 
RISKS FOR 2020 

RISKS WITH HIGHEST POTENTIAL 
IMPACT AND PROBABILITY 
•  Partnerships 
•  Legal and regulatory compliance 
•  Customer consolidation  
•  Cyber and IT security 
•  Tax 

OTHER IDENTIFIED RISKS  
•  Political and economic instability 
•  Regulatory changes, incl. duties 
•  Financial flexibility 
•  Strategy execution 
•  Inability to gain volume market 
share and drive premiumisation 
•  Western Europe operating model 
•  Business interruption 
•  Pensions 

 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CREATING VALUE 

33 

disruption. We are monitoring and 
assessing this risk closely. 

PARTNERSHIPS 
Description 
We cooperate with partners in a 
number of markets, particularly the 
global soft drink manufacturers in 
the Nordic countries and some Asian 
markets, as well as local joint venture 
partners in some Asian and 
European markets.  

Disagreements with partners on  
the operational management and 
strategic direction of partnerships 
may limit our ability to manage  
the growth and risk profile of our 
business. In certain partnerships,  
the partners’ pursuit of goals and 
priorities different from those of the 
Group might result in disagreements, 
thereby affecting operational and 
financial performance. See section 
5.1 in the consolidated financial 
statements for further details of our 
partnerships and the related financial 
risks. 

Mitigation 
The Group continuously seeks to 
promote a fair and mutually 
beneficial development of the 
partnerships, which is crucial for the 
partnerships to be successful.  

We seek to have an ongoing 
dialogue with our partners to  
identify any issues at an early  

stage. The relevant members of 
ExCom are actively involved in 
partner relationships, participating  
in the ongoing dialogues to ensure 
constructive negotiations and 
effective and fast resolution of 
potential issues. 

LEGAL AND REGULATORY 
COMPLIANCE 
Description 
Legal and regulatory compliance 
risks include competition law and 
data protection compliance, as well 
as non-compliance with anti-bribery 
& corruption regulations and trade 
sanctions. Failure to comply with 
regulations and Group policies may 
lead to fines, claims, and brand and 
reputation damage.  

In recent years, the Group has 
experienced competition-law dawn 
raids in a few jurisdictions. Non-
compliance with competition law is a 
real and growing risk, and the Group 
is party to certain lawsuits and 
disputes. These and their significance 
are described in section 3.3 of the 
consolidated financial statements. 

Mitigation 
We are continuously strengthening 
the Group-wide control framework 
covering all legal compliance areas, 
including, but not limited to, 
competition law, anti-bribery & 
corruption and data protection.  

We ensure regular updating of 
relevant Group policies, and conduct 
regular and compulsory training of 
all relevant employees. We actively 
set a strong tone from the top and 
develop toolkits to help managers  
at all levels and in all markets 
understand their role in shaping 
correct behaviour every day.  
Employees are also required to pass 
e-learning modules within relevant 
legal areas on a continuous basis to 
drive awareness and knowledge 
building. 

CUSTOMER CONSOLIDATION 
Description 
Consolidation is increasingly taking 
place among our customers. This 
strengthens their negotiating power 
and leads to increased dependency, 
potentially resulting in pricing and 
margin pressure. 

Mitigation 
The priorities and initiatives of 
SAIL’22 seek to strengthen the 
market position of the Group in such 
a way that we are able to act upon 
and mitigate the impact of industry 
consolidation.  

Our actions also include leveraging 
value management by managing 
assortment, price, promotions and 
trade terms, and improving our 
execution at point of purchase. 
Actions and activities are tailored  
to local markets to ensure an 
appropriate response to individual 
challenges and situations. 

CYBER AND IT SECURITY  
Description 
Like all other businesses, the 
Carlsberg Group relies heavily on 
technology and IT infrastructure  
for its day-to-day business. A cyber 
attack or non-availability of IT 
systems could have severe financial 
and reputational consequences for 
our business. 

Mitigation 
We have elevated the role of the IT 
security organisation, which has 
regular dialogue with the Supervisory 
Board and ExCom to agree on risk 
mitigation plans and activities. As 
part of this, we have established a 
Security Advisory Board consisting of 
senior managers from across the 
business.  

This includes improving our core 
beer business and strengthening 
our portfolio of craft & speciality 
and alcohol-free brews. We aim to 
be a valued partner of our customers 
by providing them with the beers 
that consumers are demanding.  

In addition, we are implementing an 
end-to-end risk management 
framework and support system. We 
are running awareness-building 
activities to ensure that staff at all 
levels understand their obligations 
with regard to information security. 

We are continuously stress-testing 
the effectiveness of our controls 
through test scenarios.  

A range of other initiatives has been 
and is being taken to improve our 
cyber and IT security, thereby 
reducing the risk to the greatest 
possible extent. 

TAX 
Description 
Given the Group’s international 
presence and business set-up, its 
activities involve a high level of 
cross-border and inter-company 
transactions as well as different legal 
structures within and across markets. 

The Group generates substantial 
revenues for governments through 
payment of corporate income tax, 
withholding taxes and indirect taxes, 
such as excise duties. We pay  
taxes as required by law, and the 
foundation for handling our tax 
affairs is our Tax Policy, which 
stipulates good corporate citizenship 
and tax transparency. 

Mitigation 
We are continuously strengthening 
our tax control framework, including 
documentation of inter-company 
transactions, to ensure compliance 
with tax legislation, and improving 
data quality for VAT and product 
classification for excise duties. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance 

CORPORATE GOVERNANCE   

FOCUS ON 
CORPORATE GOVERNANCE 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

34 

Our governance framework 
aims to ensure active business 
management across the Group 
and reduce risk. 

The basis of our corporate 
governance includes in particular the 
Danish Companies Act, the Danish 
Financial Statements Act, IFRS, the 
EU Market Abuse Regulation, 
Nasdaq Copenhagen A/S’ rules for 
issuers of shares, local legislation, 
the Company’s Articles of 
Association and the rules of 
procedure for the Supervisory Board. 

The Group has policies for a number 
of key areas, including, but not 
limited to, anti-bribery & corruption, 
competition law, trade sanctions, 
data protection, risk management, 
labour & human rights, diversity & 
inclusion, finance, marketing and  

 Download our policies 

www.carlsberggroup.com/sustainability/ 
download/download-our-policies 

corporate communication, 
responsible drinking and public & 
government affairs.  

as a result of phasing of certain 
commercial activities, etc.  

The Supervisory Board is responsible 
for overseeing that the Executive 
Committee has an adequate system 
and resources in place to ensure 
compliance with these policies. 

RECOMMENDATIONS ON 
CORPORATE GOVERNANCE  
The recommendations of the Danish 
Committee on Corporate Governance 
form part of Nasdaq Copenhagen 
A/S’ rules for issuers of shares. The 
Company complies with all but two 
of the recommendations, as 
explained below. 

With respect to the recommendation 
to publish quarterly reports, the 
Group publishes full- and half-year 
reports. The Supervisory Board finds 
that half-year financial reporting  
is more appropriate due to the 
seasonality of the Group’s business 
and the fact that the Group 
historically has seen high volatility  
in quarterly earnings and margins  

The Supervisory Board considers the 
high volatility to be potentially 
misleading for understanding 
underlying Group performance. The 
Company issues Q1 and Q3 trading 
statements, which include volume 
and revenue data, along with 
comments on sales performance in 
the quarter.  

Regarding the recommendation that 
a majority of the members of a 
board committee should be 
independent, in 2019 the Audit 
Committee and the Remuneration 
Committee complied with this, while 
two of the four Nomination 
Committee members were 
independent. 

The Company’s statutory report on 
corporate governance includes the 
full list of the recommendations, with 
comments on the Group’s position on 
each recommendation. 

THE ANNUAL GENERAL 
MEETING  
The 2019 Annual General Meeting 
(AGM) took place on 13 March. The 
minutes of the meeting are available 
on www.carlsberggroup.com. 

Supervisory Board considers whether 
the number and scope of the 
committees are appropriate. The 
board committees prepare and 
facilitate Supervisory Board 
decisions.  

Rules and deadlines applying to the 
AGM and other General Meetings 
are stipulated in the Company’s 
Articles of Association, which are 
available on www.carlsberggroup.com 
along with other AGM-related 
information. 

GOVERNANCE STRUCTURE 
The Supervisory Board has 
established three board committees: 
the Audit, Nomination and 
Remuneration Committees. For the 
time being, the Supervisory Board 
considers these committees to be 
sufficient; however, each year the  

 Download our statutory 
report on corporate 
governance 

www.carlsberggroup.com/who-we-are/ 
corporate-governance/#statutoryreports 

The Supervisory Board hires and 
supervises the Executive Board, 
which consists of the CEO and the 
CFO, who are not members of the 
Supervisory Board.  

The Group also has an Executive 
Committee (ExCom), which, in 
addition to the CEO and the CFO, 
consists of a wider group of 
Executive Vice Presidents, portrayed 
on pages 50-51. While the Executive 
Board members are formally 
registered as executive directors of 
the Company, ExCom collectively 
prepares and implements the 
Company’s strategic plans. 

COMPOSITION OF THE 
SUPERVISORY BOARD  
The Supervisory Board currently has 
ten members elected by the General 
Meeting and, in accordance with the 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Danish Companies Act, five members 
elected by the employees. None of 
the members of the Supervisory 
Board are or have been involved in 
the executive management of the 
Group. 

The members elected by the General 
Meeting are elected individually and 

for a term of one year. Re-election  
is possible.  

Five of the ten members elected by 
the General Meeting are independent 
and have an international business 
background in addition to 
competences related to FMCG, 
digital, finance, ESG, supply chain, 
procurement and emerging markets. 

The other five members are affiliated 
to the Carlsberg Foundation, the 
Company’s majority shareholder, 
and have an academic background. 
These members are bearers of the 
Carlsberg Group culture and the 
heritage and values stemming from 
founder J.C. Jacobsen, and the 
Supervisory Board sees these 
members as patrons of the same.  

Supervisory Board meetings 

Board member 

Flemming Besenbacher (Chairman)1 

Lars Fruergaard Jørgensen (Deputy Chairman)1,2 

Chairmanship  
meetings attended 

Board  
meetings attended 

Lars Rebien Sørensen1,2  

Hans Andersen3 

Carl Bache1 

Magdi Batato1,2 

Domitille Doat-Le Bigot1,2 

Lilian Fossum Biner1,2 

Richard Burrows1,2 

Donna Cordner1,2 

Eva Vilstrup Decker3 

Finn Lok3 

Erik Lund3 

Søren-Peter Fuchs Olesen1 

Peter Petersen3 

Majken Schultz1 

Nina Smith1 

Lars Stemmerik1 

1 Elected by the General Meeting. 2 Independent. 3 Employee-elected.  

 Attended meeting. 

 Did not attend meeting. 

 Not a Board member at the time. 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

35 

The employee representatives are 
elected for a term of four years. 
They hold the same rights and 
obligations as the members elected 
by the General Meeting. The current 
employee representatives were 
elected in 2018 and the next election 
will take place in 2022. 

The Supervisory Board believes that 
the composition of the Board 
ensures an appropriate level of 
diversity and breadth in the 
members’ approach to their duties, 
thereby helping to ensure that 
decisions are well considered and 
that both short- and long-term 
perspectives are taken into account. 

Each year, the Supervisory Board 
considers the skills that should be 
represented on the Supervisory 
Board on the basis of a 
recommendation from the 
Nomination Committee. These skills 
are described in the Specification of 
Competences, available on 
www.carlsberggroup.com.  

The Nomination Committee and  
the Supervisory Board take the 
description of the required skills into 
consideration when recommending 
new candidates for the Supervisory 
Board.  

Information on the Supervisory 
Board members is available on 

pages 47-49. Detailed CVs can be 
found on www.carlsberggroup.com. 

DIVERSITY 
The Supervisory Board believes that 
its members should be chosen for 
their competences and recognises 
the benefits of diversity in respect of 
experience, culture, international 
experience and gender.  

Diversity is therefore of high priority 
for the Supervisory Board and it has 
laid down the following specific 
objectives in relation to international 
experience and gender: 
• With regard to international 

experience, the objective is that 
50% or more of the Supervisory 
Board members elected by the 
General Meeting should have 
substantial international experience 
from managing large corporations 
or institutions.  

• The proportion of the under-
represented gender (currently 
women) on the Supervisory Board 
should reach at least 40% of the 
members elected by the General 
Meeting no later than 2021. The 
gender target applies to the boards 
of all Danish Carlsberg Group 
companies that are required to set 
such objectives. 

The Supervisory Board fulfils the 
objective regarding international 
experience. Furthermore, with a 
representation of more than 20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
nationalities, the international 
experience of the Carlsberg Group 
top-60 leadership team is significant. 
Regarding the gender target, 
currently three Supervisory Board 
members elected by the General 
Meeting are women, i.e. 33%. Hence, 
the objective with regard to gender 
diversity on the Supervisory Board 
has not yet been met. 

At Carlsberg Breweries A/S, the four 
Supervisory Board members elected 
by the General Meeting are men, 
being the members of the Chairman-
ship and of the Executive Board of 
Carlsberg A/S. At Carlsberg 
Danmark A/S and Carlsberg Supply 
Company Danmark A/S, one of 
three Supervisory Board members is 
a woman. At Carlsberg Global 
Business Services A/S, all three 
Supervisory Board members are 
men. For those companies where the 
requirements were not met, changing 
the approach was not considered 
appropriate in 2019. 

In 2019, the Group launched an 
updated Diversity & Inclusion Policy 
that applies to management and all 
employees.  

The Diversity & Inclusion Policy 
describes the Carlsberg Group’s 
commitment to diversity and 
inclusion. It constitutes the basis for 
effective diversity and inclusion 
management throughout the 

Carlsberg Group. We have defined a 
range of internal diversity and 
inclusion ambitions to help guide our 
decisions, increase awareness and 
ensure focus.  

To achieve our diversity and inclusion 
ambitions, a string of initiatives is 
being implemented. We are 
monitoring the outcome and 
progress of these and benchmarking 
ourselves externally against other 
companies in the beverage industry. 

In 2019, diversity and inclusion 
initiatives and achievements 
included: 
• Updating of the Group’s Diversity & 

Inclusion Policy. 

• Establishment of the Diversity & 

Inclusion Council to ensure 
continuous focus and progress on 
our diversity and inclusion 
ambitions. 

• Issuing of new requirements to 
recruitment companies and 
executive search companies to 
ensure stronger representation of 
the underrepresented gender 
(currently women) on shortlists 
when recruiting for senior 
management positions.  

• 34% of the participants in the 
Group's global leadership 
programmes were women. 

• 43% of the Group’s developmental/ 

short-term assignments were 
women. 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

36 

SUPERVISORY 
BOARD 2019 

MAIN TOPICS OF DISCUSSION 

Strategy 
•  Ongoing review of SAIL’22. 
•  Review of and debate on R&D, 

innovation, branding, quality and other 
strategic initiatives.  

•  Monitoring of the continued embedding of 
the Funding the Journey culture in the 
Group’s ways of working. 

•  Review and approval of the Group’s 

capital structure and funding, including 
the decision to increase cash returns to 
shareholders by means of share buy-
backs.  

•  Review and discussion of organic and 
potential inorganic opportunities. 

Organisation, people, succession planning 
and talent management 
•  Recommendation of Lars Fruergaard 

Jørgensen, Domitille Doat-Le Bigot, Lilian 
Fossum Biner and Majken Schultz as 
candidates for the Supervisory Board at 
the 2019 AGM. 

•  Succession planning for the executive 

management. 

•  Review of the Group’s people agenda, 
including approval of updated diversity 
policy. 

•  Organisational restructuring, management 
and development of the internal talent 
pool, and general succession planning. 
•  Discussion and approval of the bonus 
structures in the Group’s incentive 
programme, ensuring support of and 
alignment with SAIL’22. 

Compliance and core values 
•  Review of Carlsberg’s compliance risks 

and set-up, including debate of 
compliance-enhancing efforts. 

•  Review of the progress of the Group’s 
sustainability programme, Together 
Towards ZERO. 

Governance and risk management 
•  Review of the outcome of the 

Supervisory Board evaluation process, 
including follow-up on all 
suggestions. 

•  Review and discussion of the Group 

Internal Audit reports, working 
processes and continued 
improvement. 

•  Discussion of relevant issues and 

ways of working with the external 
auditor. 

•  Approval of the external auditor for 

election at the 2019 AGM. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
THE WORK OF THE 
SUPERVISORY BOARD  
The Supervisory Board monitors that 
the Executive Board observes the 
goals, strategies and business 
procedures established by the Board. 
The Chairman and Deputy Chairman 
of the Supervisory Board constitute 
the Chairmanship. The specific duties 
of the Chairman – and, in his  
absence, the Deputy Chairman – are 
set out in the Rules of Procedure. In 
2019, the Chairmanship and the 
Executive Board held eight meetings. 
The Supervisory Board of Carlsberg 
A/S held six meetings as well as a 
1.5-day strategy seminar. 

The Executive Board always attends 
the Supervisory Board meetings and, 
in order to improve transparency, the 
members of ExCom are also invited 
and attend when it makes sense. 
This gives the Supervisory Board 
better insight into the business.  

In connection with most Supervisory 
Board meetings, the Supervisory 
Board and ExCom have “Board 
update” sessions at which key people 
from the Group present a market, a 
function or another relevant topic. In 
2019, these included R&D, shared 
services, digital, internal audit, 
quality, HR and our businesses in 
Ukraine, France, the UK, Denmark 
and Norway. 

SUPERVISORY BOARD 
EVALUATION PROCESS 
Each year, the Chairman of the 
Supervisory Board heads a 
structured evaluation of the  
Board’s work, accomplishments  
and composition. In addition, the 
Supervisory Board considers, based 
on input from the Nomination 
Committee as well as the Board 
evaluation process, whether its 
members’ expertise should be 
updated or strengthened with  
respect to their duties and whether 
the Board members – in light of  
their other management positions – 
have adequate time to fulfil their 
duties as Carlsberg Board members. 

During the evaluation process in 
2019, the Supervisory Board 
members generally expressed that 
they find the pre-read material and 
presentations of a high quality, that 
the topics and agendas cover 
relevant matters adequately, that 
meetings are well planned and the 
time and discussions well prioritised, 
and that they appreciate the open 
discussions at the Supervisory Board 
meetings with the Executive Board 
and other management members. 

The Supervisory Board also 
expressed satisfaction with the focus 
on risk evaluation, strategy and 
direction-setting during Board 
discussions. The evaluation process 
led to a short catalogue of ideas for 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

37 

minor changes to the way the 
Supervisory Board works. These 
ideas were considered and, where 
relevant, implemented by the 
Supervisory Board. 

BOARD COMMITTEES 

THE NOMINATION COMMITTEE  
In 2019, the Nomination Committee 
consisted of four members. The 
Nomination Committee is appointed 
for one year at a time. Two 
Committee members qualify as being 
independent, while the other two 
members do not. 

The Nomination Committee works 
according to Terms of Reference, 
which are reviewed and approved 
annually by the Supervisory Board. 
The Terms of Reference are available 
on the Company’s website.  

In 2019, the Committee had 
particular focus on: 
• Planning the Board’s evaluation 

process.  

• Reviewing the Specification of 

Competences for Board members 
to ensure that they reflect the skills 
and experiences needed to best 
support the execution of SAIL’22.  
• Succession planning at Supervisory 

Board and management level, 
including identification of Lars 
Fruergaard Jørgensen, Lilian 
Fossum Biner, Domitille Doat-Le 
Bigot and Majken Schultz as 
Supervisory Board candidates for 
election at the 2019 AGM. 
• Evaluating the composition of 
ExCom and the composition, 
structure and size of the Board. 

THE REMUNERATION COMMITTEE  
The work of the Remuneration 
Committee is described in the 

Remuneration report on pages  
41-46. 

THE AUDIT COMMITTEE  
In 2019, the Audit Committee 
consisted of three members, all 
qualifying as being independent of 
the Company. The Audit Committee 
is appointed for one year at a time. 
The Committee has the relevant 
financial expertise and necessary 
experience of the Company’s sector. 

The Audit Committee works 
according to Terms of Reference and 
a detailed annual meeting plan, 
which are reviewed and approved by 
the Supervisory Board prior to the 
beginning of each financial year.  

The Supervisory Board approved the 
Audit Committee meeting plan for 
2020 and the current Terms of 
Reference at the Supervisory Board 

Nomination Committee meetings 

Committee member 

Flemming Besenbacher (Chairman) 

Carl Bache 

Richard Burrows 

Lars Fruergaard Jørgensen 

Lars Rebien Sørensen 

 Attended meeting.  

 Not a Board member at the time. 

Committee meetings attended 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
meeting in December 2019. The 
Terms of Reference are available on 
the Company’s website.  

In 2019, the Audit Committee had 
particular focus on a number of 
areas, including:  
• Monitoring the effectiveness of  
the control environment and 
overseeing progress on developing 
a new reporting system on the 
effectiveness of the controls over 
financial reporting. 

• Monitoring the work of the external 

auditors. 

• Reviewing the progress of the work 
of the Group Internal Audit function. 
• Reviewing the work of the Integrity 

Committee (see page 40). 

• Managing financial risk. 
• Reviewing the risk management 

process. 

AUDITING 
To safeguard the interests of 
shareholders and the general public, 
an independent auditor is appointed 
at the Annual General Meeting 
following a proposal from the 
Supervisory Board, which is based on 
a recommendation from the Audit 
Committee. 

INTERNAL CONTROL AND RISK 
MANAGEMENT RELATED TO 
THE FINANCIAL REPORTING 
PROCESS 

OVERALL CONTROL ENVIRONMENT 
The Supervisory Board and ExCom 
have overall responsibility for the 
Carlsberg Group’s control 
environment.  

The Audit Committee is responsible 
for monitoring the effectiveness of 
the internal control and risk 
management systems related to the 
financial reporting process.  

The Group has a number of policies 
and procedures in key areas of 
financial reporting, including the 
Finance Policy, the Accounting 
Manual, the Controller Manual, the 
Use of Auditors Policy, the Chart of 
Authority, the Risk Management 
Policy, the Financial Risk 
Management Policy, the Corporate 
Governance Policy, the Information 
Security & Acceptable Use Policy, 
the Records Management & 
Personal Data Protection Policy, the 
Stock Exchange Compliance Policy, 
the Tax Policy, and the Code of 
Ethics and Conduct.  

Audit Committee meetings 

Committee member 

Richard Burrows (Chairman) 

Magdi Batato 

Lilian Fossum Biner 

Donna Cordner 

Nina Smith 

Lars Rebien Sørensen 

Flemming Besenbacher1 

Committee meetings attended 

1 Not a member of the Committee; attends meetings in his capacity as Chairman of the Supervisory Board. 

 Attended meeting. 

 Not a Committee member at the time. 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

38 

THE CARLSBERG 
FOUNDATION 

The Carlsberg Foundation is the 
Company’s majority shareholder. 
According to its Charter, the Foundation 
must own shares equivalent to at least 
51% of the votes in Carlsberg A/S. At 
31 December, the Carlsberg 
Foundation held 29% of the capital and 
75% of the votes in Carlsberg A/S. 

The Foundation is a long-term, value-
oriented shareholder, supporting the 
Group in creating sustainable value 
growth for shareholders and society 
through the execution of SAIL’22 and 
adherence to the company’s capital 
allocation priorities. 

The Foundation participates pro rata in 
the share buy-back programmes (see 
page 31), and in 2019 total cash 
returns received by the Foundation 
amounted to DKK 2.1bn. 

The dividends from Carlsberg A/S to 
the Carlsberg Foundation are given 
back to society by granting funds to 
foster and support academic research 
within natural sciences, humanities and 
social sciences and funds for cultural 
and socially beneficial purposes. In 
addition, the Foundation grants funds 
to the Carlsberg Research Laboratory.  

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

39 

The policies and procedures apply  
to all subsidiaries, and similar 
requirements are set out in 
collaboration with the partners in 
joint ventures. 

The Group’s control framework for 
financial reporting is designed to 
reduce and mitigate financial risks 
identified and ensure reliable internal 
and external financial reporting.  

The framework defines who is 
responsible and where the controls 
are performed. In 2018 and 2019, 
the framework was strengthened by 
implementing and improving certain 
controls, providing assurance that 
key risks are covered by mitigating 
internal control assertions.  

During the work of strengthening  
the framework across functions and 
entities, there has been continual 
focus on standardising processes  
and controls, and on increasing 
knowledge through extensive 
education and training in risk and 
controls.  

As a consequence of the Group’s 
growth due to acquisitions, processes 
are not standardised across entities. 
The current state of the control 
environment is acceptable, but not 
yet where the Group wants to be.  

The Group will continue to strengthen 
the financial control environment 

through further standardisation, 
increased automation, strong 
analytics and transparent 
governance.  

The framework is monitored through 
entities’ self-assessment of the 
effectiveness of the implemented 
controls and continuous testing of 
performance by an established 
second-line-of-defence team. The 
monitoring of the performance of the 
controls focuses on the quality of the 
controls, the effectiveness with which 
they are performed and the efficiency 
of the overall controlling processes. 

RISK ASSESSMENT 
With the implementation of the 
control framework for financial 
reporting, the Group has identified 
the risks that could have a direct or 
indirect material impact on the 
financial statements. Group entities 
are required to document transaction 
processes and the controls in place 
to cover the key risks identified.  
The minimum requirements for 
documenting the risks must be set 
out in the framework and visualised 
in the processes. 

Group entities are required to 
reassess their controls biannually 
and must update changes to the 
control framework for financial 
reporting, including new risks and 
controls. 

CONTROL ACTIVITIES 
The Group has implemented a 
formalised financial reporting  
process for the strategy process, 
budget process, estimates and 
monthly reporting on actual 
performance. The accounting 
information reported by all Group 
companies is reviewed by controllers 
with regional or functional in-depth 
knowledge of the individual 
companies/functions and by 
technical accounting specialists. 

Controllers are continuously updated 
on best practice relating to internal 
financial controls, and trained in  
new accounting and reporting 
requirements.  

The entities in the Group are 
dependent on IT systems. Any 
weaknesses in the system controls or 
IT environment are compensated for 
by manual controls in order to 
mitigate any significant risk relating 
to the financial reporting.  

During 2019, a programme was 
initiated for most entities in Western 
Europe aimed at standardising 
financial reporting processes and 
implementing various tools. The 
programme will continue in 2020. 

The Group has established a quality 
assurance team in order to ensure 
the quality of the controls that are 

part of the outsourced processes, 
including their performance. 

control documentation, and audits 
performed by Group Internal Audit. 

INFORMATION AND 
COMMUNICATION 
The Group has established 
information and communication 
systems to ensure accounting and 
internal control compliance. During 
the risk assessment process, Group 
entities are required to report on 
missing or inadequate controls.  
Each entity assesses any need for 
compensating controls, or for design 
and implementation of new controls.  

Furthermore, Group entities have 
mapped controls on segregation of 
duties to implement necessary 
compensating controls, and are now 
implementing stronger remediated 
controls for segregation of duties in 
the ERP systems. 

MONITORING 
The Audit Committee’s monitoring 
covers both the internal control 
environment and business risk. 
Monitoring of the internal control 
environment is covered by the 
Group’s control framework for 
financial reporting.  

The financial risks are assessed  
and reviewed at multiple levels  
in the Group, including monthly 
performance review meetings at 
ExCom level, periodic review of 

GROUP INTERNAL AUDIT 
Group Internal Audit provides 
objective and independent 
assessment of the adequacy, 
effectiveness and quality of the 
Group’s internal controls. Group 
Internal Audit works in accordance 
with a charter, which is reviewed  
on an annual basis and approved  
by the Audit Committee.  

Taking into account the annual 
review of business risks (cf. pages 
32-33), an internal audit plan is 
drawn up for the year. The plan is 
reviewed and approved by the Audit 
Committee. In 2019, Group Internal 
Audit conducted audits mainly in the 
areas of financial reporting controls, 
compliance (internal and external 
regulation) and information 
technology. 

SPEAK UP 
The Carlsberg Group has a Speak Up 
system that enables employees to  
report misconduct. Reports typically 
relate to suspected violations of the 
Carlsberg Code of Ethics and 
Conduct.  

The Speak Up system is operated by 
an external provider and allows 
concerns to be brought to the 
attention of Group Legal and 
Compliance anonymously, 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
In 2019, we saw an increasing 
number of Speak Up matters related 
to our Indian business. The Group 
takes such matters very seriously. 
We are currently investigating the 
allegations and will take appropriate 
measures if they are substantiated. 

The incidents have not had any 
material impact on the financial 
results of the Group except for those 
items recognised in the statement of 
financial position. 

confidentially and via multiple 
channels.  

The Group Compliance team is 
responsible for reviewing all reported 
Speak Up matters. Furthermore, an 
Integrity Committee, chaired by the 
CFO, oversees the follow-up of 
major Speak Up investigations and 
provides a report to ExCom and the 
Audit Committee at least quarterly.  

The Integrity Committee report also 
contains an overview of other open 
and closed investigations, the time 
taken to resolve cases and other 
general compliance matters.  

The Misconduct Investigation 
Handbook was updated in 2019 to 
clarify how investigations should be 
undertaken. During 2019, there was 
also a campaign to raise awareness 
of the various Speak Up channels 
available. 

Since the establishment of the Speak 
Up system, some reports and their 
subsequent investigation have led to 
disciplinary sanctions, including 
dismissal on the basis of violation of 
the Code of Ethics and/or Group 
policies and, in some cases, relevant 
criminal laws. Some of these matters 
related to isolated incidents of fraud 
carried out by individual employees 
in the Group.  

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

40 

+14% 

SOMERSBY VOLUME 
GROWTH 

We are increasingly looking into how we can 
leverage our brewing capabilities to further 
expand and develop our portfolio. Our cider 
brand Somersby is an excellent example of 
this. Launched in Denmark in 2008, it has 
become the leading global cider brand, with a 
presence in more than 60 countries. In recent 
years, we have developed a strong portfolio of 
Somersby brews to provide different sources of 
growth and become more than just another 
cider. The success of Somersby in recent years 
is due in no small measure to the fact that 
volumes are captured from categories outside 
beer. Market studies show that these line 
extensions capture up to 35% of volumes from 
wine and cocktails. In 2019, Somersby volumes 
grew by 14%. 

POSITION FOR GROWTH 

 
 
 
 
 
 
 
 
 
 
 
 
REMUNERATION REPORT 

EXECUTIVES’ 
REMUNERATION 

We want our executives  
to share our shareholders’ 
interests, and the 
remuneration of executive 
directors should therefore 
support this alignment. 

The Remuneration Committee did 
not propose any changes to the pay 
structure in 2019. In accordance with 
the new requirements related to the 
EU Shareholder Rights Directive, the 
Remuneration Policy will be 
presented to the Annual General 
Meeting (AGM) for voting.  

REMUNERATION OF THE 
EXECUTIVE BOARD 

REMUNERATION POLICY 
The main elements of the executive 
directors’ remuneration arrangements 
are summarised in the table on page 
43 and explained in more detail in 
the following paragraphs. 

Fixed salary 
The Remuneration Committee 
reviews fixed salaries for the 
executive directors annually, taking 
into account a number of relevant 

factors, including the individual’s 
performance, role and 
responsibilities. Executives make 
their own provision for retirement, 
meaning that no additional pension 
contributions are made on their 
behalf. The Committee also takes 
into account levels of remuneration 
for similar roles at comparable 
companies in both the beverage and 
FMCG sectors, as well as companies 
based in the Nordic region across all 
industry sectors. 

The Committee and the Supervisory 
Board have decided to increase the 
executive directors’ fixed salaries in 
2020 by 2.25%. 

Annual bonus 
The annual bonus is structured to 
incentivise the executive directors to 
deliver on the Group’s short-term 
strategic objectives.  

For 2020, the potential maximum 
bonus will remain at 100% of fixed 
salary, with 60% of fixed salary 
payable for on-target performance.  

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

41 

OUR APPROACH TO 
REMUNERATION 

The Carlsberg Group’s remuneration is 
designed to enable us to recruit and retain 
individuals with the expertise and ability 
required to run a growing international 
company, and to do so in a way that  
drives our business success and rewards 
executives when shareholders are rewarded. 
Levels of fixed remuneration are set based 
on individuals’ experience and contribution, 
and in the context of the external market. 

While we do not seek to adhere rigidly to 
market benchmarks, we monitor and take 
into account pay levels and incentive 
opportunities in the principal markets from 
which we recruit: our European brewing and 
spirits peers and the global consumer goods 
sector, as well as companies across industry 
sectors in the Nordic region. 

Many of our investors – including our  
main shareholder – are long-term holders  
of our shares. We want our executives to 
share our shareholders’ perspective and 
believe that remuneration should align their 
interests accordingly. The balance between 
the short-term remuneration package and 
long-term share-based pay and 
shareholding requirements strengthens this 
alignment. 

The Company’s full Remuneration Policy for 
the Supervisory Board and Executive Board, 
and guidelines for incentive programmes as 
approved at the Annual General Meeting on 
30 March 2017 are available on the 
Company’s website. At the AGM on 16 
March 2020, an updated Remuneration 
Policy will be presented for voting. The  

updated policy does not change any key 
elements of the previous policy or 
Company practice, but makes 
clarifications to meet new regulatory 
requirements. 

MAIN ACTIVITIES IN 2019 
During 2019, the main activities of the 
Remuneration Committee were: 
•  Considering stakeholders' feedback 
from the 2019 Annual General 
Meeting and from media. 

•  Reviewing the Remuneration Policy 

for the Executive Board and agreeing 
to make changes to the policy.  
•  Reviewing some of the Company’s 
key pay practices below Executive 
Board level, notably in relation to 
equal pay.  

•  Considering the achievement of 

performance criteria for the annual 
bonus plan and long-term incentives 
for 2019. 

•  Reviewing fixed salary levels and 

targets and levels for the short-term 
and long-term incentive awards for 
2020. 

2020 OBJECTIVES 
•  Monitoring the implementation of the 
EU Shareholder Rights Directive and 
ensuring that we continue to report 
transparently and in line with all 
relevant guidelines and regulations.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Determination of the final bonus  
is subject to the discretion of the 
Committee and the Supervisory 
Board, taking into account the 
overall performance of the business. 

Unchanged from 2019, for 2020  
the annual bonus will comprise  
two elements. The first element, 
accounting for 80% of the bonus,  
will be based on three measures: 
organic revenue growth, organic 
operating profit and addressable 
cash flow.  

The second element, accounting for 
20%, will be linked to performance 
against measures that reflect the 
Group’s strategic priorities. For both 
the CEO and the CFO, these 
elements will in 2020 be linked to 
the Funding the Journey culture 
(10%) and our sustainability 

programme, Together Towards 
ZERO (10%). 

Long-term incentive arrangements 
Since 2017, the long-term incentive 
arrangements for the executive 
directors have consisted of 
performance shares only. 

Performance shares vest three  
years after the grant date, subject  
to performance conditions. The 
maximum value of awards that can 
be made in any single financial year, 
based on face value, is 300% of fixed 
salary.  

Each year, the Committee 
determines the total level of the 
long-term incentive award to be 
made to each executive. All long-
term incentive awards are made at 
the discretion of the Committee. 

The vesting of any performance 
shares is subject to achievement of 
performance conditions determined 
by the Committee prior to the grant 
date.  

The performance share award will  
be subject to four performance 
conditions measured over three 
years: relative total shareholder 
return, adjusted earnings per share, 
organic revenue growth and return 
on invested capital. 

The performance conditions increase 
and support alignment of the 
executive directors’ reward with  
the long-term Group strategy and 
shareholder value. In order for any 
award (or part of an award) to vest, 
the Committee must be satisfied that 
underlying Group performance is at a 
satisfactory level. 

Remuneration Committee meetings 

Committee member 

Richard Burrows (Chairman) 

Magdi Batato 

Domitille Doat-Le Bigot 

Søren-Peter Fuchs Olesen 

Lars Rebien Sørensen 

Flemming Besenbacher¹ 

Committee meetings attended 

1 Not a member of the Committee; attends meetings in his capacity as Chairman of the Supervisory Board. 

 Attended meeting. 

 Not a Board member at the time. 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

42 

THE 
COMMITTEE’S 
RESPONSIBILITIES 

The Carlsberg Group’s Remuneration 
Committee is responsible for the 
Remuneration Policy (including the 
general guidelines for incentive 
programmes) for all members of the 
Supervisory Board and the Executive 
Board, for making proposals on  
changes to the Remuneration Policy, 
and for obtaining the approval of the 
Supervisory Board prior to seeking 
shareholders’ approval at the Annual 
General Meeting. 

The Committee is responsible for  
making proposals to the Supervisory 
Board on the actual structure and 
content of the remuneration packages  
of members of the Supervisory  
Board and the Executive Board, in 
accordance with the policy approved by 
the shareholders. 

The Committee advises the Supervisory 
Board on any major changes to the 
policy on senior employee remuneration 
structures for the Group, including for 
ExCom. The Committee’s Terms of 
Reference, which govern how it 
operates, are approved by the 
Supervisory Board and are available  
on the Company’s website. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

43 

Remuneration Policy 

Element of pay 

Fixed salary 

Objective 

Award level 

Performance criteria 

Weighting 

Performance period 

Attract and retain high-performing individuals by 
reflecting market value of role and executive’s skills and 
experience. Reward day-to-day performance. Set at a 
level to prevent over-reliance on variable pay. 

Takes into account the market rate for similar roles in 
comparable international companies as well as 
executives’ skills and experience. 

No performance criteria per se, but the 
performance of the individual is taken into 
account when fixed salary levels are reviewed. 

N/A 

Financial year. 

Benefits 

Operate a competitive benefits suite to aid recruitment 
and retention. 

Perquisites and other benefits corresponding to market 
practices. 

Pension 

Executives make their own provision for retirement. 

N/A 

Annual bonus plan 

Drive and reward delivery of short-term business 
objectives. 

Maximum bonus opportunity is 100% of fixed salary. 
Bonus opportunity at target is 60% of fixed salary. 

N/A 

N/A 

•  Organic operating profit. 
•  Addressable cash flow. 
•  Organic revenue growth. 
•  Strategic measures (see page 42). 

Long-term incentive plan 

Drive and reward delivery of longer-term business 
objectives. Maximise alignment with shareholder value. 

The maximum level of long-term incentive awards is 
300% of fixed salary based on the face value of the 
award at the grant date. 

•  Relative total shareholder return (TSR). 
•  Growth in adjusted EPS at constant currencies. 
•  Organic revenue growth. 
•  ROIC at constant currencies. 

N/A 

N/A  

N/A 

N/A 

Financial year. 

3 years with 3-year 
vesting. 

35% 
25% 
20% 
20% 

25% 
25% 
25% 
25% 

Performance share awards – performance criteria for 2020 

Measure 

Description 

Performance condition measured over the three financial years 2020-2022 

Relative total shareholder 
return (TSR) 

TSR measures the total return to investors. The Group’s TSR 
performance will be measured relative to a comparator 
group of 16 companies¹. 

•  25% of TSR element vests if the Group’s TSR performance is at median of peer group’s¹. 
•  100% vests for upper-quartile performance. 
•  Straight-line vesting between median and upper quartile. 

Adjusted EPS growth 

Adjusted EPS growth targets measure the Group’s underlying 
financial success. 

•  25% of the adjusted EPS at constant currencies element vests for 4% p.a. growth. 
•  100% vests for 9% p.a. growth. 
•  Straight-line vesting between 4% p.a. and 9% p.a. 

Organic revenue growth 

Organic revenue growth is a measure of the Group’s ability to 
deliver on our SAIL’22 priorities. 

•  25% of the organic revenue element vests for 1.5% p.a. growth. 
•  100% vests for 4.5% p.a. growth. 
•  Straight-line vesting between 1.5% p.a. and 4.5% p.a. 

Growth in ROIC 

Growing ROIC is a key financial metric reflecting our ability to 
drive a positive development in shareholder returns. 

•  25% of the ROIC in constant currencies element vests at 9.5% in 2022. 
•  100% vests for 10.5% in 2022. 
•  Straight-line vesting between 9.5% and 10.5% in 2022. 

¹ TSR comparator group: Kirin Holdings, Britvic, Davide Campari-Milano, Rémy Cointreau, Asahi Group Holdings, Compañía Cervecerías Unidas, Diageo, Heineken, Ambev, Brown-Forman, Pernod-
Ricard, Sapporo Holdings, Dr Pepper Snapple Group, Tsingtao Brewery, Anheuser-Busch Inbev and Molson Coors Brewing. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

44 

Reclaiming variable pay 
In the event of serious misconduct,  
or if an annual bonus or long-term 
incentive award is made on the basis 
of accounts that prove to be 
materially misstated, the Company 
may reclaim, in full or in part, any 
overpayment from the annual bonus, 
or cancel or withdraw unexercised or 
unvested long-term incentive awards 
made to the executive directors. 

Share ownership guidelines 
In order to strengthen the alignment 
between executive directors and 
shareholders, the CEO is expected  
to build up a holding of shares 
equivalent to 150% of fixed salary, 
and the CFO a holding equivalent to 
120% of fixed salary. 

Executive directors’ service contracts  
Service contracts for executive 
directors contain terms and 
conditions that are considered 
common to executive board 
members in Danish listed companies. 

REMUNERATION OF THE  
EXECUTIVE BOARD IN 2019 
The remuneration of and the share 
options and performance shares 
granted to the executive directors in 
2019 are shown on the following 
page. 

Fixed salary 
The annual fixed salary paid to  
Cees ’t Hart in 2019 was DKK 
12.6m. The annual fixed salary for 
Heine Dalsgaard was DKK 7.6m. 

Annual bonus 
For the financial year 2019, 90.4% 
of the maximum bonus was payable 
for performance in 2019 for the 
CEO. The bonus payable amounts to 
DKK 11.4m for Cees ’t Hart. 

For the CFO, 93.4% of the maximum 
bonus was payable for performance 
in 2019. The bonus payable 
amounts to DKK 7.1m for Heine 
Dalsgaard. 

Long-term incentive awards 
Granted in 2019 
In the financial year 2019, the CEO 
and the CFO were granted long-
term incentive awards with a face 
value of 255% and 210% of fixed 
full-year salary respectively at the 
time of award. The composition of 
these awards is shown in the table 
on the next page. 

Shareholdings 
The number of shares in Carlsberg 
A/S held by Cees ’t Hart and Heine 
Dalsgaard and the movements 
during 2019 are shown in the table 
on the next page. The table includes 
the holdings of the related parties of 
the CEO and the CFO.  

None of the executive directors own 
shares in any of the subsidiaries or 
associates of Carlsberg A/S.  

programmes, retirement benefit 
plans or other schemes.  

No agreements have been entered 
into concerning termination benefits, 
and no such payments were made in 
2019. 

REMUNERATION OF THE 
SUPERVISORY BOARD IN 2019 
The fees for members of the 
Supervisory Board for the financial 
year 2019 are set out in the table on 
page 46.  

There will be no changes to the 
Supervisory Board fees in 2020. 

The number of shares in Carlsberg 
A/S held by Supervisory Board 
members, including holdings of 
related parties, at the beginning of 
the financial year and movements  
to 31 December 2019 are also 
shown on page 46. 

No member of the Supervisory 
Board owns shares or bonds in any 
of the subsidiaries or associates of 
Carlsberg A/S. 

REMUNERATION OF THE 
SUPERVISORY BOARD 

REMUNERATION POLICY 
The remuneration of the Supervisory 
Board for 2019 was approved by the 
Annual General Meeting in March 
2019. 

The members of the Supervisory 
Board of Carlsberg A/S are 
remunerated for duties performed  
in the Company. The fees are 
reviewed, but not necessarily 
increased, each year, taking into 
account market practice with 
reference to an international 
comparator group as well as the 
need to attract and retain high-
calibre individuals. 

The remuneration of the Supervisory 
Board consists of a fixed annual 
base fee. The Chairman receives  
a single fee of four-and-a-half 
times the base fee and no additional 
fee for any committee work. The 
additional fee for committee work 
for other members of the 
Supervisory Board is shown in  
the table on page 46. 

Members of the Supervisory Board 
are not included in share incentive 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration of executive directors  

Executive directors’ granted share options and performance shares 

The table below shows the total remuneration of the executive directors. The amount of remuneration in the 
form of unvested share awards does not reflect the value of shares transferred to or cash equivalents received 
by the executive directors during the year. The amount only reflects the technical accounting charge to the 
income statement required by IFRS. 

The table outlines the share options and performance shares granted to the executive directors. The number of 
shares in the table is the maximum number of shares that can vest, based on an assessment of the extent to 
which the vesting conditions are expected to be met. The number of shares expected to vest is revised on a 
regular basis until vesting. 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

45 

Cees ’t Hart 

Heine Dalsgaard 

Exercise  
year 

1 Jan.  
2019 

Granted 

Exercised 

Adjusted 

31 Dec.  
2019 

Number 

For 
exercise 
31 Dec. 

DKK 
million 

Fair value  
31 Dec. 

DKK million 

Fixed salary 

Cash bonus 

Other benefits 

Remuneration settled in cash 

Other non-monetary benefits 

Unvested share awards 

Remuneration, non-monetary  
and share-based 

Total cash and non-cash 

Share ownership guidelines 

2019 

12.6 

11.4 

1.1 

25.1 

0.1 

24.6 

24.7 

49.8 

2018 

12.3 

12.3 

1.1 

25.7 

0.1 

26.7 

26.8 

52.5 

2019 

7.6 

7.1 

- 

14.7 

0.3 

12.4 

12.7 

27.4 

Share ownership  
guideline as % of  
fixed salary 

150% 

120% 

Fair value of unvested options 
and performance shares as % 
of fixed salary (prior to 
deduction for tax and 
incidental costs) 

1,408% 

805% 

Actual % held  
at 31 Dec. 2019 

220% 

261% 

Cees ’t Hart 

Heine Dalsgaard 

2018 

Grant year 

7.4 

7.4 

- 

14.8 

0.3 

13.3 

13.6 

28.4 

SHARE OPTIONS 
Cees ’t Hart 

2015 

2016 

Total 

2018 
-2023 

2019 
-2024 

97,334 

17,650 

114,984 

PERFORMANCE SHARES 

- 

- 

- 

- 

- 

- 

97,334 

97,334 

17,650 

17,650 

114,984 

114,984 

- 

- 

- 

- 

- 

- 

Cees ’t Hart 

2016-2018 

2017-2019 

2018-2020 

2019-2021 

Total 

Heine Dalsgaard 

2016-2018 

2017-2019 

2018-2020 

2019-2021 

Total 

2019 

2020 

2021 

2022 

2019 

2020 

2021 

2022 

14,709 

50,000 

44,263 

- 

40,954 

-12,208 

-2,501 

- 

- 

- 

- 

- 

- 

- 

50,000 

44,263 

40,954 

108,972 

40,954 

-12,208 

-2,501 

135,217 

10,370 

24,877 

22,023 

- 

57,270 

- 

- 

- 

20,377 

20,377 

-8,607 

-1,763 

- 

- 

- 

- 

- 

- 

-8,607 

-1,763 

- 

24,877 

22,023 

20,377 

67,277 

FUNDING THE JOURNEY PERFORMANCE SHARES 

Executive directors’ holdings of Carlsberg A/S shares 

Cees ’t Hart 

2016-2018 

Total 

Heine Dalsgaard 

2019 

23,415 

23,415 

2016-2018 

2019 

13,827 

Number 

DKK million 

Cees ’t Hart 

B shares 

Heine Dalsgaard 

B shares 

7,200 

7,515 

35,623 

22,459 

-15,000 

-10,000 

27,823 

19,974 

27.65 

19.85 

1 Jan. 2019 

Additions 

Sold 

31 Dec. 2019  Market value 

Total 

Total 

- 

- 

- 

- 

-23,415 

-23,415 

-13,827 

-13,827 

- 

- 

- 

- 

- 

- 

- 

- 

13,827 

318,468 

61,331 

-58,057 

-4,264 

317,478 

114,984 

237 

48 

6 

54 

- 

44 

42 

36 

122 

- 

22 

21 

18 

61 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Supervisory Board remuneration principles in 2019 

All Supervisory Board members 

Chairman of the Supervisory Board¹ 

Deputy Chairman of the Supervisory Board 

Chairman of the Audit Committee 

Chairman of the Remuneration Committee and of the Nomination Committee 

Member of Board committee (per committee) 

¹ The Chairman does not receive any additional fees for committee work. 

Base fee 
(DKK 
thousand) 

Additional 
fee (as %  
of base fee)  

412 

350% 

50% 

113% 

50% 

38% 

Remuneration of the Supervisory Board 

DKK million 

2019 

2018 

Flemming Besenbacher (Chairman of the Supervisory Board and of  
   the Nomination Committee) 

Lars Fruergaard Jørgensen (Deputy Chairman) 

Hans Andersen 

Carl Bache 

Magdi Batato 

Domitille Doat-Le Bigot 

Lilian Fossum Biner 

Richard Burrows (Chairman of the Audit and Remuneration Committees) 

Eva Vilstrup Decker 

Finn Lok 

Erik Lund 

Søren-Peter Fuchs Olesen 

Peter Petersen 

Majken Schultz 

Lars Stemmerik 

Donna Cordner¹ 

Nancy Cruickshank² 

Kees van der Graaf 

Nina Smith¹ 

Lars Rebien Sørensen¹ 

Total 

1.85 

0.62 

0.41 

0.54 

0.69 

0.45 

0.45 

1.15 

0.41 

0.41 

0.41 

0.54 

0.41 

0.33 

0.41 

0.18 

- 

- 

0.11 

0.22 

9.59 

¹ Stepped down from the Supervisory Board at the AGM in March 2019. 
² Stepped down from the Supervisory Board in May 2018 to become head of Digital Business Transformation at 
Carlsberg. 

1.85 

- 

0.41 

0.41 

0.46 

- 

- 

0.90 

0.41 

0.41 

0.41 

0.41 

0.41 

0.41 

0.88 

0.20 

0.15 

0.54 

1.09 

9.35 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

46 

Supervisory Board members’ holdings of Carlsberg A/S shares 

1 Jan. 2019 

Additions 

Sold 

31 Dec. 2019  Market value 

Number 

DKK million 

Flemming Besenbacher 

B shares 

1,850 

Lars Fruergaard Jørgensen 

B shares 

Hans Andersen 

Carl Bache 

Magdi Batato 

Domitille Doat-Le Bigot 

Lilian Fossum Biner 

Richard Burrows 

- 

Eva Vilstrup Decker 

Finn Lok 

Erik Lund 

B shares 

B shares 

B shares 

B-shares 

B-shares 

B shares 

B shares 

B shares 

B shares 

Søren-Peter Fuchs Olesen 

B shares 

Peter Petersen 

Majken Schultz 

Lars Stemmerik 

Total 

B shares 

B shares 

B shares 

- 

1 

- 

101 

- 

- 

2,040 

68 

- 

54 

652 

- 

- 

- 

- 

152 

- 

- 

- 

- 

250 

- 

- 

- 

- 

- 

- 

- 

- 

4,766 

402 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

1,850 

152 

1 

- 

101 

- 

250 

2,040 

68 

- 

54 

652 

- 

- 

- 

1.84 

0.15 

- 

- 

0.10 

- 

0.25 

2.03 

0.07 

- 

0.05 

0.65 

- 

- 

- 

5,168 

5.14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUPERVISORY BOARD 

SUPERVISORY 
BOARD MEMBERS 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

47 

 
 
 
 
 
 
LARS FRUERGAARD JØRGENSEN 

DEPUTY CHAIRMAN (SINCE 2019) 
Nationality: Danish 
Year of birth: 1966 
Appointed (until): 2019 (2020) 

BOARD FUNCTION 
Non-executive, independent director. 

BOARD COMMITTEES 
Nomination Committee. 

PROFESSION 
President & CEO, Novo Nordisk. 

NON-EXECUTIVE FUNCTIONS 
None other than Carlsberg A/S. 

OUR 
SUPERVISORY 
BOARD 
MEMBERS 

FLEMMING BESENBACHER 

CHAIRMAN (SINCE 2012) 
Nationality: Danish 
Year of birth: 1952 
Appointed (until): 2005 (2020) 

BOARD FUNCTION 
Non-executive, non-independent 
director. 

BOARD COMMITTEES 
Nomination Committee (Chair). 

PROFESSION 
Professor, D.Sc., h.c. mult, FRSC; 
Chairman of the Board of Directors 
of the Carlsberg Foundation. 

NON-EXECUTIVE FUNCTIONS 
Chairman of the Board of Directors 
of Aarhus Water and UNLEASH. Vice 
Chairman of Innovation Fund 
Denmark. Member of the Board of 
Directors of Unisense. 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

48 

HANS ANDERSEN 
Nationality: Danish 
Year of birth: 1955 
Appointed (until): 1998 (2022) 

MAGDI BATATO 
Nationality: Swiss 
Year of birth: 1959 
Appointed (until): 2018 (2020) 

LILIAN FOSSUM BINER 
Nationality: Swedish 
Year of birth: 1962 
Appointed (until): 2019 (2020) 

BOARD FUNCTION 
Employee representative. 

BOARD COMMITTEES 
None. 

PROFESSION 
Brewery worker, Carlsberg Supply 
Company Danmark A/S. 

NON-EXECUTIVE FUNCTIONS 
None. 

CARL BACHE 
Nationality: Danish 
Year of birth: 1953 
Appointed (until): 2014 (2020) 

BOARD FUNCTION 
Non-executive, non-independent 
director. 

BOARD COMMITTEES 
Nomination Committee. 

PROFESSION 
Professor, Ph.D., Dr.Phil.; head of 
the Doctoral School of the 
Humanities at the University of 
Southern Denmark. 

NON-EXECUTIVE FUNCTIONS 
Member of the Board of Directors of 
the Carlsberg Foundation and of the 
Board of Directors of a publishing 
firm. 

BOARD FUNCTION 
Non-executive, independent director. 

BOARD FUNCTION 
Non-executive, independent director. 

BOARD COMMITTEES 
Audit Committee, Remuneration 
Committee. 

PROFESSION 
Executive Vice President and Head of 
Operations, Nestlé S.A. 

NON-EXECUTIVE FUNCTIONS 
Member of the Board of the World 
Business Council for Sustainable 
Development. 

DOMITILLE DOAT-LE BIGOT 
Nationality: French 
Year of birth: 1972 
Appointed (until): 2019 (2020) 

BOARD FUNCTION 
Non-executive, independent director. 

BOARD COMMITTEES 
Remuneration Committee. 

PROFESSION 
Chief Digital Officer, Danone. 

NON-EXECUTIVE FUNCTIONS 
None other than Carlsberg A/S. 

BOARD COMMITTEES 
Audit Committee. 

PROFESSION 
Non-executive board director. 

NON-EXECUTIVE FUNCTIONS 
Chairman of the Board of Directors 
of Cloetta and member of the Board 
of Directors of Scania. a-connect, 
Givaudan and L E Lundbergföretagen. 

RICHARD BURROWS 
Nationality: Irish 
Year of birth: 1946 
Appointed (until): 2009 (2020) 

BOARD FUNCTION 
Non-executive, independent director. 

BOARD COMMITTEES 
Audit Committee (Chair), 
Remuneration Committee (Chair), 
Nomination Committee. 

PROFESSION 
Non-executive board director. 

NON-EXECUTIVE FUNCTIONS 
Chairman of the Board of Directors 
of British American Tobacco.  

 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

49 

EVA VILSTRUP DECKER 
Nationality: Danish 
Year of birth: 1964 
Appointed (until): 2014 (2022) 

ERIK LUND 
Nationality: Danish 
Year of birth: 1964 
Appointed (until): 2015 (2022) 

PETER PETERSEN 
Nationality: Danish 
Year of birth: 1969 
Appointed (until): 2010 (2022) 

LARS STEMMERIK 
Nationality: Danish 
Year of birth: 1956 
Appointed (until): 2010 (2020) 

BOARD FUNCTION 
Employee representative. 

BOARD COMMITTEES 
None. 

BOARD FUNCTION 
Employee representative. 

BOARD COMMITTEES 
None. 

PROFESSION 
Director, Carlsberg Breweries A/S. 

PROFESSION 
Head Brewer, Carlsberg A/S. 

NON-EXECUTIVE FUNCTIONS 
None other than Carlsberg A/S. 

NON-EXECUTIVE FUNCTIONS 

None other than Carlsberg A/S. 

FINN LOK 
Nationality: Danish 
Year of birth: 1958 
Appointed (until): 2014 (2022) 

SØREN-PETER FUCHS OLESEN 
Nationality: Danish 
Year of birth: 1955 
Appointed (until): 2012 (2020) 

BOARD FUNCTION 
Employee representative. 

BOARD COMMITTEES 
None. 

PROFESSION 
Ph.D. and Brew Master, Principal 
Scientist, Carlsberg A/S. 

NON-EXECUTIVE FUNCTIONS 
None other than Carlsberg A/S. 

BOARD FUNCTION 
Non-executive, non-independent 
director. 

BOARD COMMITTEES 
Remuneration Committee. 

PROFESSION 
Professor, D.M.Sc; CEO of the 
Danish National Research 
Foundation. 

NON-EXECUTIVE FUNCTIONS 
Member of the Board of Directors of 
the Carlsberg Foundation. 

BOARD FUNCTION 
Employee representative. 

BOARD COMMITTEES 
None. 

PROFESSION 
President of the Staff Association; 
Process Lead, Carlsberg Supply 
Company Danmark A/S. 

NON-EXECUTIVE FUNCTIONS 
None other than Carlsberg A/S. 

MAJKEN SCHULTZ 
Nationality: Danish 
Year of birth: 1958 
Appointed (until): 2019 (2020) 

BOARD FUNCTION 
Non-executive, non-independent 
director. 

BOARD COMMITTEES 
None. 

PROFESSION 
Professor, Ph.D., Copenhagen 
Business School. International 
Research Fellow, Saïd Business 
School, Oxford University.  
NON-EXECUTIVE FUNCTIONS 
Member of the Board of Directors  
of the Carlsberg Foundation, 
Realdania and Danish Crown. 

BOARD FUNCTION 
Non-executive, non-independent 
director. 

BOARD COMMITTEES 
None. 

PROFESSION 
Professor, D.Sc., University of 
Copenhagen. 

NON-EXECUTIVE FUNCTIONS 
Member of the Board of Directors of 
the Carlsberg Foundation. 

 The Supervisory Board 
members’ full CVs, 
including their skills  
and competences, are 
available online 

www.carlsberggroup.com/who-we-
are/about-the-carlsberg-
group/supervisory-board/ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXECUTIVE COMMITTEE 

EXCOM 
MEMBERS 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

50 

 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

51 

strong experience in the global drinks 
business, having served in a wide 
range of international sales and 
marketing roles for Grand 
Metropolitan plc, Foster’s Brewing 
Group and S&N plc. 

BBH and head of Export, License & 
Duty Free. In 2016, he became 
Managing Director of Carlsberg 
Malaysia. Prior to joining Carlsberg, 
Lars was with Action Nordic and 
Unilever Denmark. 

in the Executive Committee. Chris 
previously worked for H.J. Heinz, 
where he held various senior 
management positions in Continental 
and Eastern Europe and the Far 
East. Before Heinz, Chris worked for 
The Coca-Cola Company and P&G. 

PHILIP A. HODGES 

JACEK PASTUSZKA 

EXECUTIVE VICE PRESIDENT 
GROUP SUPPLY CHAIN 
Nationality: Swiss/British 
Year of birth: 1966 
Appointed: 2017 

EXECUTIVE VICE PRESIDENT 
WESTERN EUROPE 
Nationality: Polish 
Year of birth: 1963 
Appointed: 2015 

experience includes various senior 
management and financial positions 
at Carpetland, Hewlett Packard and 
Arthur Andersen. 

JOÃO ABECASIS 

CHIEF COMMERCIAL OFFICER 
Nationality: Portuguese 
Year of birth: 1972 
Appointed: 2019 

PRIOR EXPERIENCE 
João joined the Carlsberg Group in 
2011 as CCO and later Managing 
Director of Super Bock, our associate 
in Portugal. In 2016, he became Vice 
President for smaller markets in the 
Western Europe region. He also 
served as intermediate Managing 
Director of Carlsberg Danmark. In 
2017, he became Managing Director 
of our French business, Kronenbourg. 
Earlier in his career, João held a 
range of sales and marketing roles at 
Unilever. 

OUR EXCOM 
MEMBERS 

CEES ’T HART 

CEO 
Nationality: Dutch 
Year of birth: 1958 
Appointed: 2015 

PRIOR EXPERIENCE 
Prior to joining the Carlsberg Group, 
Cees was CEO of the Dutch dairy 
company Royal FrieslandCampina, a 
position he had held since 2008. 
Prior to FrieslandCampina, Cees 
spent 25 years with Unilever, holding 
management positions across 
Eastern Europe, Western Europe and 
Asia and with the last position being 
member of the Europe Executive 
Board. Cees is Chairman of the 
Supervisory Board of KLM and 
member of the Board of AFKLM. 

HEINE DALSGAARD 

CFO 
Nationality: Danish 
Year of birth: 1971 
Appointed: 2016 

PRIOR EXPERIENCE 
Heine joined Carlsberg from ISS, one 
of the world’s largest facility services 
companies. He went to ISS in 2013, 
prior to the company’s IPO in 2014. 
Before ISS, he was Group CFO at 
Grundfos. Heine’s previous 

PRIOR EXPERIENCE 
Philip joined the Carlsberg Group in 
2017. His most recent position was 
at Mondelēz, where he was Senior 
Vice President, heading up the 
integrated supply chain in Europe for 
Mondelēz International. His previous 
experience includes managerial 
positions with Kraft Foods in Europe, 
Asia and the USA within supply chain 
and finance. 

GRAHAM FEWKES 

EXECUTIVE VICE PRESIDENT 
ASIA 
Nationality: British 
Year of birth: 1968 
Appointed: 2014 

LARS LEHMANN 

EXECUTIVE VICE PRESIDENT 
EASTERN EUROPE 
Nationality: Danish 
Year of birth: 1966 
Appointed: 2019 

PRIOR EXPERIENCE 
Graham joined the Carlsberg Group 
as Vice President Commercial, Asia 
in 2008, before becoming Senior Vice 
President of Group Sales, Marketing 
& Innovation in 2014. Graham has 

PRIOR EXPERIENCE 
Lars joined Carlsberg in 2003 as 
Commercial Development Director. 
Since then, he has held several 
management positions, including VP 
Commercial for Eastern Europe & 

PRIOR EXPERIENCE 
Jacek was appointed EVP, Western 
Europe in 2019. Before that, he was 
EVP, Eastern Europe. Jacek joined 
Carlsberg in 2009 and has been 
Managing Director of our businesses 
in Poland, Norway and Russia. His 
prior career included various 
managerial sales positions in P&G in 
multiple markets, Commercial VP for 
Danone in Poland and the Baltics, 
and General Manager for AIG 
operations in Poland. 

CHRIS WARMOTH 

EXECUTIVE VICE PRESIDENT 
GROUP STRATEGY 
Nationality: British 
Year of birth: 1959 
Appointed: 2014 

PRIOR EXPERIENCE 
Chris joined Carlsberg as Senior Vice 
President, Asia in 2014. During his 
tenure, he has held several positions 

 
 
 
 
 
 
 
 
 
 
SHARE INFORMATION 

INFORMATION 
FOR SHAREHOLDERS 

Carlsberg A/S is listed on 
Nasdaq Copenhagen. The 
Company has around 40,500 
registered shareholders. 

The Company has two share classes: 
Carlsberg A and Carlsberg B. An A 
share carries 20 votes, while a B 
share carries two votes and is 
entitled to a preferential dividend. 
The B share is included in the 
Nasdaq OMX Nordic Large Cap and 
OMXC20 blue-chip indices. 

The Carlsberg B share price was DKK 
993.8 at 30 December 2019, an 
increase of 43.5% during the year 
compared to +27.4% for the 
OMXC20 share index. 

As a supplement to its Copenhagen 
listing, the Company has established 
a sponsored level 1 ADR (American 
Depository Receipt) programme with 
J.P. Morgan. The ADRs trade over-
the-counter in the USA under the 
symbol CABGY. More information on 

CARLSBERG B SHARE AND OMXC20 
SHARE INDEX DEVELOPMENT 2019  

SHAREHOLDER GEOGRAPHIC SPLIT 
(excluding the Carlsberg Foundation 
and treasury shares) 

CARLSBERG GROUP ANNUAL REPORT 2019   GOVERNANCE 

52 

the ADR programme is available on 
our investor website. 

Company is conducting a share buy-
back programme. For more 
information, see page 31.  

annual and half-year reports, and a 
two-week silent period prior to the 
Q1 and Q3 trading statements. 

MAJOR SHAREHOLDERS 
At 31 December 2019, the 
Company’s largest shareholder was 
the Carlsberg Foundation with 29% 
of the capital and 75% of the votes. 
In accordance with section 29 of the 
Danish Securities Trading Act, 
Massachusetts Financial Services 
Company (Boston, USA) has notified 
Carlsberg that it too owns more than 
5% of the share capital. 

SHAREHOLDER RETURN 
The Carlsberg Group’s dividend policy 
stipulates an adjusted payout ratio of 
around 50%. In addition, the  

INVESTOR RELATIONS 
The Carlsberg Group aims to give 
shareholders and the market the 
best possible insight into factors 
considered relevant for ensuring 
market-efficient and fair pricing of 
the Company’s shares. This is 
achieved through the quality, 
consistency and continuity of the 
information provided to the market, 
which is handled by the Group’s 
Investor Relations department.  

We observe a four-week silent 
period prior to the publication of the 

160

140

120

100

80

n
a
J

b
e
F

r
a
M

r
p
A

y
a
M

n
u
J

l

u
J

g
u
A

p
e
S

t
c
O

v
o
N

c
e
D

Carl B

OMXC20

Other
26%

DK
16%

UK
17%

US
41%

Share information 
Share class 

Number of issued shares¹ 

Number of issued shares,  
excl. treasury shares¹ 

Carlsberg Foundation 

Votes per share 

Par value 

Share price, year-end 

A 

B 

Total 

33,699,252  118,857,554  152,556,806 

33,699,252  114,297,159  147,996,411 

33,061,264 

 11,832,140 

44,893,404 

20 

 2 

DKK 20 

DKK 20 

DKK 956.0 

DKK 993.8 

Proposed dividend per share 

DKK 21.0 

DKK 21.0 

¹ At 31 December 2019. 

GROUP WEBSITE 
www.carlsberggroup.com provides 
comprehensive information about 
the Group and its shares and bonds, 
including Company announcements, 
annual and quarterly reports, share 
prices and financial data, investor 
presentations, webcasts and 
transcripts, and a financial and 
events calendar.  

At the end of 2019, a total of 28 
brokers had coverage of the 
Company. The analysts’ names and 
consensus estimates can be found on 
the website. 

Financial calendar 2020 
Event 

Annual General Meeting 

Q1 trading statement 

H1 interim financial 
statement 

Q3 trading statement 

Date 

16 March 

30 April 

13 August 

28 October   

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
   
   
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   FORWARD-LOOKING STATEMENTS 

53 

Forward-looking statements 

FORWARD-LOOKING 
STATEMENTS 

This Annual Report contains 
forward-looking statements, 
including statements about the 
Group’s sales, revenues, earnings, 
spending, margins, cash flow, 
inventory, products, actions, plans, 
strategies, objectives and guidance 
with respect to the Group's future 
operating results.  

Forward-looking statements include, 
without limitation, any statement 
that may predict, forecast, indicate 
or imply future results, performance 
or achievements, and may contain 
the words “believe, anticipate, 
expect, estimate, intend, plan, 
project, will be, will continue, will 
result, could, may, might”, or any 
variations of such words or other 
words with similar meanings.  

Any such statements are subject to 
risks and uncertainties that could 
cause the Group’s actual results to 
differ materially from the results 
discussed in such forward-looking 
statements.  

Prospective information is based on 
management’s then current 
expectations or forecasts. Such 
information is subject to the risk that 
such expectations or forecasts, or the 
assumptions underlying such 
expectations or forecasts, may 
change. 

The Group assumes no obligation to 
update any such forward-looking 
statements to reflect actual results, 
changes in assumptions or changes in 
other factors affecting such forward-
looking statements.  

Some important risk factors that 
could cause the Group’s actual results 
to differ materially from those 
expressed in its forward-looking 
statements include, but are not 
limited to: economic and political 
uncertainty (including interest rates 
and exchange rates), financial and 
regulatory developments, demand 
for the Group’s products, increasing 
industry consolidation, competition 
from other breweries, the availability 
and pricing of raw materials and 
packaging materials, cost of energy, 

production- and distribution-related 
issues, information technology 
failures, breach or unexpected 
termination of contracts, market-
driven price reductions, market 
acceptance of new products, changes 
in consumer preferences, launches of 
rival products, stipulation of fair 
value in the opening balance sheet of 
acquired entities, litigation, 
environmental issues and other 
unforeseen factors.  

New risk factors can arise, and it 
may not be possible for manage-
ment to predict all such risk factors, 
nor to assess the impact of all such 
risk factors on the Group’s business 
or the extent to which any individual 
risk factor, or combination of factors, 
may cause results to differ materially 
from those contained in any forward-
looking statement.  

Accordingly, forward-looking 
statements should not be relied on 
as a prediction of actual results. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated financial statements 

CONSOLIDATED 
FINANCIAL STATEMENTS 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

54 

CONSOLIDATED FINANCIAL  
STATEMENTS 

Income statement ................................... 55 

Statement of comprehensive 
income ......................................................... 55 

Statement of financial position ......... 56 

Statement of changes in equity ........ 57 

Statement of cash flows ...................... 58 

Notes ............................................................ 59 

PARENT COMPANY FINANCIAL 
STATEMENTS 

Statements .............................................. 123 

Notes ......................................................... 126 

REPORTS 

Management statement ................... 133 

Auditor’s report ..................................... 134 

SECTION 1 
OPERATING ACTIVITIES 
1.1  Segmentation of operations ..................61 
1.2  Operating expenses, inventories 

and deposit liabilities ................................64 

1.3  Foreign exchange risk related to 

earnings ........................................................66 

1.4  Cash flow from operating 

activities ........................................................67 

1.5  Trade receivables and on-trade 

loans ..............................................................68 

SECTION 2 
ASSET BASE AND RETURNS 
2.1  Segmentation of assets and 

returns ...........................................................71 
Impairment ..................................................72 

2.2 
2.3   Intangible assets and property, 

plant and equipment ................................78 

SECTION 3 
SPECIAL ITEMS AND PROVISIONS 
3.1  Special items ...............................................82 
3.2  Provisions .....................................................83 
3.3  Contingent liabilities .................................84 

SECTION 4 
FINANCING COSTS, CAPITAL 
STRUCTURE AND EQUITY 
4.1  Financial income and expenses ............86 
4.2  Net interest-bearing debt .......................87 
4.3  Capital structure ........................................87 
4.4  Borrowings and cash................................90 
Interest rate risk .........................................91 
4.5 
4.6  Foreign exchange risk related to 

net investments and financing 
activities ........................................................92 
4.7  Liquidity risk ................................................94 
4.8  Derivative financial instruments............96 

SECTION 5 
ACQUISITIONS, DISPOSALS,  
ASSOCIATES AND JOINT VENTURES 
5.1 
Investment model and risks ...................98 
5.2  Acquisitions and disposals ......................99 
5.3  Contingent considerations ................... 101 
5.4  Associates and joint ventures ............. 102 

SECTION 6 
TAX 
Income tax ................................................ 103 
6.1 
6.2  Tax assets and liabilities ...................... 104 

SECTION 7 
STAFF COSTS AND  REMUNERATION 
7.1  Staff costs ................................................. 106 
7.2  Remuneration .......................................... 107 
7.3  Share-based payments ........................ 107 
7.4  Retirement benefit obligations 

and similar obligations ......................... 109 

SECTION 8 
OTHER DISCLOSURE REQUIREMENTS 
8.1  Earnings per share ................................. 112 
8.2  Fees to auditors ...................................... 113 
8.3  Related parties ........................................ 113 
8.4  Events after the reporting period ...... 113 

SECTION 9 
BASIS FOR PREPARATION 
9.1  Significant accounting estimates 

and judgements ...................................... 114 
9.2  General accounting policies ................ 114 
9.3  Changes in accounting policies .......... 117 
9.4  New legislation ....................................... 118 

SECTION 10 
GROUP COMPANIES 
10  Group companies.................................... 119 

 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

55 

INCOME STATEMENT 

STATEMENT OF COMPREHENSIVE INCOME 

DKK million 

Revenue 

Cost of sales 

Gross profit 

Sales and distribution expenses 

Administrative expenses 

Other operating activities, net 

Share of profit after tax of associates and joint ventures 

Operating profit before special items 

Special items, net 

Financial income 

Financial expenses 

Profit before tax 

Income tax 

Consolidated profit 

Attributable to 

Non-controlling interests 

Shareholders in Carlsberg A/S (net profit) 

DKK 

Earnings per share 

Earnings per share of DKK 20 

Diluted earnings per share of DKK 20 

Section 

1.1 

1.2.1 

2019 

  65,902 

 -33,264 

  32,638 

2018 

DKK million 

  62,503 

Consolidated profit 

  -31,283 

31,220 

Other comprehensive income 

1.2.3 

  -17,826 

  -17,474 

Retirement benefit obligations 

-4,733 

 -4,615 

Share of other comprehensive income in associates and joint ventures 

108 

  278 

10,465 

501 

  360 

 -1,098 

10,228 

 -2,751 

  7,477 

  68 

130 

Income tax 

Items that will not be reclassified to the income statement 

  9,329 

Foreign exchange adjustments of foreign entities 

-88 

  358 

Fair value adjustments of hedging instruments 

Other 

 -1,080 

Income tax 

8,519 

-2,386 

6,133 

Items that may be reclassified to the income statement 

Other comprehensive income 

Total comprehensive income 

Attributable to 

  908 

  6,569 

  824 

  5,309 

Non-controlling interests 

Shareholders in Carlsberg A/S 

1.2.4 

5.4 

3.1 

4.1 

4.1 

6.1 

1.1 

8.1 

 43.7 

 43.4 

 34.8 

 34.7 

Section 

2019 

  7,477 

2018 

6,133 

7.4 

5.4 

6.1 

4.1 

4.1 

6.1 

  -571 

 4 

  38 

 -529 

  3,485 

 -323 

14 

17 

3,193 

  2,664 

  10,141 

  392 

 4 

-33 

  363 

-2,754 

 -640 

  - 

  85 

-3,309 

-2,946 

3,187 

  905 

  9,236 

  855 

  2,332 

 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
STATEMENT OF FINANCIAL POSITION 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

56 

Section  31 Dec. 2019 

31 Dec. 2018 

DKK million 

Section  31 Dec. 2019 

31 Dec. 2018 

DKK million 

ASSETS   

Non-current assets 

Intangible assets 

Property, plant and equipment 

Investments in associates and joint ventures 

Receivables 

Tax assets 

Total non-current assets 

Current assets 

Inventories 

Trade receivables 

Tax receivables 

Other receivables 

Prepayments 

Cash and cash equivalents 

Total current assets 

Total assets 

2.2, 2.3 

2.2, 2.3 

5.4 

1.5 

6.2 

  69,805 

  27,886 

  4,364 

 1,179 

1,938 

  66,868 

  25,394 

  4,562 

1,097 

1,693 

EQUITY AND LIABILITIES 

Equity 

Share capital 

Reserves 

Retained earnings 

Equity, shareholders in Carlsberg A/S 

Non-controlling interests 

  105,172 

99,614 

Total equity 

1.2.1 

1.5 

1.5 

4.4.2 

4,751 

  5,339 

199 

 1,661 

  776 

  5,222 

17,948 

  4,435 

  5,084 

213 

1,925 

  840 

  5,589 

18,086 

Non-current liabilities 

Borrowings 

Retirement benefit obligations and similar obligations 

Tax liabilities 

Provisions 

Other liabilities 

4.3.2 

3,051 

3,051 

 -33,652 

 -36,837 

  74,049 

  43,448 

  2,587 

  46,035 

4.2, 4.4.1 

  20,879 

7.4 

6.2 

3.2 

5.3 

  3,299 

  6,503 

  4,037 

  9,056 

  79,088 

  45,302 

  2,587 

  47,889 

16,750 

  2,908 

  5,659 

  3,827 

6,186 

Total non-current liabilities 

  43,774 

  35,330 

  123,120 

  117,700 

Current liabilities 

Borrowings 

Trade payables 

Deposits on returnable packaging materials 

Provisions 

Tax payables 

Other liabilities 

Total current liabilities 

Total liabilities 

Total equity and liabilities 

4.2, 4.4.1 

1.2.2 

3.2 

 4,112 

 17,149 

1,545 

1,663 

  999 

  7,843 

 33,311 

  77,085 

  7,233 

 16,199 

1,583 

 1,100 

  878 

  7,488 

34,481 

 69,811 

  123,120 

  117,700 

 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
   
   
   
   
      
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
STATEMENT OF CHANGES IN EQUITY 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

57 

DKK million 

2019 

Equity at 1 January  

Consolidated profit 

Other comprehensive income 

Total comprehensive income for the year 

Share-based payments 

Dividends paid to shareholders 

Share buy-back 

Non-controlling interests 

Total changes in equity 

Equity at 31 December  

2018 

Equity at 1 January  

Consolidated profit 

Other comprehensive income 

Total comprehensive income for the year 

Acquisition/disposal of treasury shares 

Settlement of share-based payments 

Share-based payments 

Dividends paid to shareholders 

Non-controlling interests 

Disposal of entities 

Total changes in equity 

Equity at 31 December  

Section 

Shareholders in Carlsberg A/S 

Share 
capital 

3,051 

Currency 
translation 

Hedging 
reserves 

Total 
reserves 

-36,116 

  -721 

 -36,837 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

3,185 

3,185 

  - 

  - 

  - 

  - 

3,185 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

3,185 

3,185 

  - 

  - 

  - 

  - 

3,185 

Retained 
earnings 

  79,088 

  6,569 

  -518 

6,051 

214 

-2,738 

 -4,100 

-4,466 

-5,039 

Non- 
controlling 
interests 

Total 

Total 
equity 

  45,302 

  2,587 

  47,889 

  6,569 

  2,667 

  9,236 

214 

-2,738 

 -4,100 

-4,466 

 -1,854 

  908 

-3 

  905 

 3 

 -853 

  - 

-55 

  - 

  7,477 

  2,664 

  10,141 

217 

 -3,591 

 -4,100 

 -4,521 

 -1,854 

3,051 

  -32,931 

  -721 

 -33,652 

  74,049 

  43,448 

  2,587 

  46,035 

3,051 

 -32,902 

  -581 

 -33,483 

  77,362 

  46,930 

  2,595 

  49,525 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

3,051 

  - 

 -3,214 

 -3,214 

  - 

  -140 

  -140 

  - 

-3,354 

-3,354 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

 -3,214 

-36,116 

  -140 

  -721 

  - 

  - 

  - 

  - 

  - 

  - 

-3,354 

  5,309 

  377 

  5,686 

  44 

-94 

 171 

-2,439 

 -1,642 

  - 

1,726 

  5,309 

-2,977 

  2,332 

  44 

-94 

 171 

-2,439 

 -1,642 

  - 

 -1,628 

  45,302 

  824 

31 

  855 

  - 

  - 

 3 

 -869 

  - 

 3 

-8 

  2,587 

6,133 

-2,946 

3,187 

  44 

-94 

174 

-3,308 

 -1,642 

 3 

 -1,636 

  47,889 

 -36,837 

  79,088 

4.3.3 

7.3 

4.3.2 

4.3.2 

4.3.3 

4.3.2 

4.3.2 

7.3 

4.3.2 

5.2 

 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

58 

STATEMENT OF CASH FLOWS 

DKK million 

Operating profit before special items 

Depreciation, amortisation and impairment losses¹ 

Section 

2.3 

Operating profit before depreciation, amortisation and impairment losses¹ 

Other non-cash items 

Change in trade working capital 

Change in other working capital 

Restructuring costs paid 

Interest etc. received 

Interest etc. paid 

Income tax paid 

Cash flow from operating activities 

Acquisition of property, plant and equipment and intangible assets 

Disposal of property, plant and equipment and intangible assets 

Change in on-trade loans 

Total operational investments 

Free operating cash flow 

Acquisition and disposal of subsidiaries, net 

Acquisition and disposal of associates and joint ventures, net 

Acquisition and disposal of financial investments, net 

Change in financial receivables 

Dividends received 

Total financial investments 

Other investments in real estate 

Total other activities² 

Cash flow from investing activities 

Free cash flow 

Shareholders in Carlsberg A/S 

Share buy-back 

Non-controlling interests 

External financing 

Cash flow from financing activities 

Net cash flow 

Cash and cash equivalents at 1 January³ 

1.4 

1.4 

5.2 

5.2 

4.3.2 

4.3.2 

4.3.2 

4.4.1 

Foreign exchange adjustment of cash and cash equivalents 

Cash and cash equivalents at 31 December³ 

4.4.2 

2019 

10,465 

  4,542 

15,007 

 -320 

491 

  634 

 -445 

139 

 -1,033 

-2,234 

12,239 

-4,588 

 1,714 

  50 

-2,824 

9,415 

  - 

 -41 

  25 

-59 

  626 

551 

-4 

-4 

-2,277 

  9,962 

-2,738 

 -4,100 

-2,520 

 -935 

  -10,293 

  -331 

  5,434 

  46 

5,149 

2018 

  9,329 

4,091 

13,420 

143 

1,908 

  52 

 -238 

153 

  -1,016 

-2,375 

12,047 

 -4,017 

  254 

  -192 

-3,955 

  8,092 

 -974 

  -1,491 

 3 

-36 

  572 

 -1,926 

 -10 

 -10 

 -5,891 

6,156 

-2,489 

  - 

  -1,186 

  -123 

-3,798 

  2,358 

3,120 

-44 

  5,434 

1 Impairment losses excluding those reported in special items, cf. section 3.1. 
2 Other activities cover real estate, separate from beverage activities. 
3 Cash and cash equivalents less bank overdrafts. 

 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
SECTION 1 

OPERATING 
ACTIVITIES   

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

59 

65.9bn 

REVENUE (DKK) 
Revenue grew by 5.4%, amounting to  
DKK 65,902m (2018: DKK 62,503m). The  
revenue growth was positively affected  
by the organic growth, the full-year effect of 
Cambrew, which was acquired in August 2018, 
and a positive currency impact. 

Revenue growth (%) 

49.5% 

GROSS MARGIN 
Cost of sales per hl increased by approximately 
5%, negatively impacted by higher input costs 
and mix as well as by currencies.  

The gross margin declined by 50bp to 49.5% 
due to the higher input costs, declining volumes 
in Russia due to the challenging competitive 
environment and the consolidation of 
Cambrew, which contributes lower margins 
than the Group average. 

currency movements and a positive net 
acquisition effect. 

Operating profit before special items was DKK 
10,465m (2018: DKK 9,329m). The 12.2% 
increase was driven by organic growth of 
10.5%, supported by a positive currency and 
net acquisition impact of 1.5% and 0.2% 
respectively. Western Europe and Asia 
delivered positive operating profit growth, while 
the operating profit in Eastern Europe declined. 

Operating profit growth (%) 

1.2%

3.2%

1.0%

68

66

64

62

60

58

56

10.5% 0.2% 1.5%

10.5bn 

OPERATING PROFIT (DKK) 
Operating expenses excluding distribution 
expenses increased by 2%, impacted by 
investments in the SAIL’22 priorities. As a 
percentage of revenue, operating expenses 
declined by 90bp. 

Operating profit before depreciation, 
amortisation and impairment losses (EBITDA) 
grew organically by 10.0%. Reported EBITDA 
grew by 11.8% and was impacted by positive 

11

10

9

8

7

6

6.6bn 

NET PROFIT (DKK) 
Special items, net, amounted to DKK 501m 
(2018: DKK -88m). Special items were 
particularly impacted by the disposal of two 
brewery sites and restructuring in Western 
Europe. 

Financial items, net, amounted to DKK -738m 
against DKK -722m in 2018. Excluding 
currency gains and fair value adjustments, 
financial items, net, amounted to DKK -650m 
(2018: DKK -758m). 

Tax amounted to DKK -2,751m (2018: DKK 
-2,386m). The effective tax rate was 26.9%
(2018: 28.0%).

Consolidated profit was DKK 7,477m 
compared to DKK 6,133m in 2018. 
Consolidated profit was driven by operating 
profit growth, positive special items and a 
lower effective tax rate compared with 2018. 

Non-controlling interests’ share of consolidated 
profit totalled DKK 908m (2018: DKK 824m). 
The Carlsberg Group’s share of consolidated 
profit was DKK 6,569m (2018: DKK 5,309m).  

 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

60 

cash flow from financing activities, which is not 
part of free cash flow.  

Free cash flow (DKKbn) 

10

8

6

4

2

0

Free operating cash flow
Free cash flow

41.0 

EARNINGS PER SHARE (DKK) 
Earnings per share were DKK 43.7 (2018: DKK 
34.8). Adjusted for special items after tax, 
earnings per share were DKK 41.0 (2018: DKK 
35.2), corresponding to a 16.5% improvement. 
Earnings per share, adjusted, increased by DKK 
5.3 due to an increase in earnings and by DKK 
0.5 due to the share buy-back programme 
initiated in 2019. Excluding share buy-back, 
earnings per share, adjusted, increased by 15%. 

Earnings per share (DKK) 

50

40

30

20

10

0

-10

-20

EPS

EPS-A

12.2bn 

OPERATING CASH FLOW (DKK) 
Cash flow from operating activities increased 
by 1.0% compared with 2018 and amounted to 
DKK 12,239m (2018: DKK 12,047m).  

The strong operating cash flow was positively 
impacted by the change in trade working 
capital of DKK +491m (2018: DKK +1,908m). 
Average trade working capital to revenue 
improved from -16.0% in 2018 to -16.8%. The 
change in other working capital was DKK 
+634m (2018: DKK +52m), impacted by 
provisions, VAT and other accruals.  

Restructuring costs paid amounted to DKK  
-445m (2018: DKK -238m). Net interest etc. 
paid amounted to DKK -894m (2018: DKK  
-863m). The increase in interest paid was due 
to settlement of financial instruments as well 
as lower interest income. 

Income tax paid was DKK -2,234m (2018: 
DKK -2,375m). The decrease from 2018 was 
due to a lower effective tax rate.  

10.0bn 

FREE CASH FLOW (DKK) 
Free cash flow amounted to DKK 9,962m 
(2018: DKK 6,156m), while the free operating 
cash flow amounted to DKK 9,415m (2018: 
DKK 8,092m).  

The free cash flow was sustained at a high 
level and was positively affected by a higher 
EBITDA than in 2018 as well as a positive 
impact from working capital.  

Cash flow from investing activities was DKK  
-2,277m against DKK -5,891m in 2018, an 
improvement of DKK 3,614m, due to the 
disposal of two brewery sites in Western 
Europe and lower cost of acquisition of entities. 
Operational investments totalled DKK -2,824m 
(2018: DKK -3,955m). Total financial 
investments amounted to DKK +551m (2018: 
DKK -1,926m), the negative amount in 2018 
reflecting the acquisitions of Cambrew and 
Super Bock. 

Cash flow from real estate activities amounted 
to DKK -4m (2018: DKK -10m). 

Total cash flow to investments in entities, 
including acquisition of non-controlling 
interests, i.e. acquiring additional shareholding 
in a subsidiary, amounted to DKK 1.7bn (2018: 
DKK 2.8bn). For 2019, this primarily included 
the acquisition of the remaining 25% of the 
Cambrew Group, which was included in 
financing activities. Cash flow to acquisition of 
non-controlling interests is presented as part of 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

61 

Western  
Europe 

Asia 

36,317 

 18,416 

 -30,320 

  -14,536 

190 

6,187 

51 

3,931 

Eastern 
Europe 

 11,097 

 -9,215 

  - 

1,882 

17.0% 

21.3% 

17.0% 

Western  
Europe 

 36,151 

Asia 

15,530 

 -30,847 

  -12,293 

 121 

  5,425 

-73 

3,164 

Eastern 
Europe 

10,780 

-8,558 

  - 

15.0% 

20.4% 

20.6% 

Not 
allocated 

Beverages, 
total 

Non- 
beverage 

Carlsberg 
Group, total 

  72 

  65,902 

 -1,543 

  -55,614 

-5 

 -1,476 

  236 

10,524 

  568 

 -728 

10,364 

-2,766 

  7,598 

16.0% 

  - 

-101 

  42 

-59 

-67 

 -10 

  -136 

15 

-121 

  65,902 

  -55,715 

  278 

10,465 

501 

 -738 

10,228 

 -2,751 

  7,477 

15.9% 

Not 
allocated 

Beverages, 
total 

Non- 
beverage 

Carlsberg 
Group, total 

  42 

  62,503 

 -1,489 

  -53,187 

 4 

  2,222 

 -1,443 

  - 

-117 

  78 

-39 

  - 

-4 

-43 

 9 

-34 

  62,503 

 -53,304 

130 

  9,329 

-88 

 -722 

8,519 

-2,386 

6,133 

14.9% 

  52 

  9,368 

-88 

  -718 

  8,562 

-2,395 

6,167 

15.0% 

SECTION 1.1  
SEGMENTATION OF 
OPERATIONS 

REVENUE  
The Group’s revenue arises primarily from the 
sale of beverages to our customers. Revenue 
from brand licensing, sale of by-products and 
other revenue in aggregate accounts for around 
3% of the Group’s revenue and is not considered 
material. Revenue grew by DKK 3,399m in 
2019 and was positively impacted by the 
increase in volumes, an improved price/mix 
across the regions, a positive currency impact 
and the full-year effect of Cambrew, which 
was acquired in August 2018. 

Not allocated revenue, DKK 72m (2018: DKK 
42m), consisted of DKK 1,355m (2018: DKK 
1,362m) in revenue and DKK -1,283m (2018: 
DKK -1,320m) from eliminations of sales 
between the geographical segments. 

The DKK value of revenue in Russia for 2019 
was impacted by the increase in the average 
RUB/DKK rate of 2.6%. 

Segmentation of income statement  

DKK million 

2019 

Revenue 

Total cost 

Share of profit after tax of associates and joint ventures 

Operating profit before special items 

Special items, net 

Financial items, net 

Profit before tax 

Income tax 

Consolidated profit 

Operating margin 

2018 

Revenue 

Total cost 

Share of profit after tax of associates and joint ventures 

Operating profit before special items 

Special items, net 

Financial items, net 

Profit before tax 

Income tax 

Consolidated profit 

Operating margin 

Geographical allocation of revenue 

Revenue and excise duties 

DKK million 

Revenue including 
excise duties 

Excise duties 

Revenue 

2019 

2018 

DKK million 

Denmark (Carlsberg 
A/S’ domicile) 

  93,483 

  -27,581 

  65,902 

  88,970 

China 

Russia 

 -26,467 

Other countries 

  62,503 

Total 

2019 

2018 

  4,736 

  8,999 

  7,307 

  44,860 

  65,902 

4,614 

  7,509 

  7,507 

  42,873 

  62,503 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 1.1 (CONTINUED) 
SEGMENTATION OF 
OPERATIONS 

OPERATING PROFIT BEFORE  
SPECIAL ITEMS 
Not allocated operating profit before special 
items, DKK -1,476m (2018: DKK -1,443m), 
related to central costs not managed by the 
regions, including costs of developing branding 
activities to support the SAIL’22 initiatives and 
general costs of centralised functions as well as 
various eliminations of DKK 71m (2018: DKK 
73m). 

VOLUMES 
Organic growth in total volumes was impacted 
by 6.0% growth in Asia, which was partly offset 
by declining volumes in Western Europe and 
Eastern Europe. Reported volume growth was 
also driven by Asia, where the acquisition of 
Cambrew had a positive impact.  

NON-CONTROLLING INTERESTS 
The Group’s non-controlling interests consist of 
Lao Brewery, Chongqing Brewery Group, 
Carlsberg Malaysia Group and other minor 
interests, primarily in the Asia region. The non-
controlling interest are not individually material 
to the Group’s total profit. 

Group financial performance 

Volumes (million hl) 

Beer  

Non-beer  

Total volume 

DKK million 

Revenue 

2018 

112.3 

20.8 

 133.1 

  62,503 

Operating profit before special items 

  9,329 

Operating margin (%) 

14.9     

Change 

Change 

Organic 

Acq., net 

FX 

2019 

Reported 

-0.6% 

3.9% 

0.1% 

3.2% 

10.5% 

0.8% 

4.1% 

1.3% 

1.0% 

0.2% 

- 

- 

- 

 112.5 

 22.4 

134.9 

0.2% 

8.0% 

1.4% 

1.2% 

1.5% 

  65,902 

10,465 

15.9 

5.4% 

12.2% 

100bp 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

62 

Whether the Group is acting as a principal or an agent 
is evaluated by management on a country-by-
country basis. The Group has concluded that it is the 
principal in its revenue arrangements because it 
controls the goods before transferring them to the 
customer.  

Excise duties, taxes and fees 
The classification of duties, taxes and fees paid to 
local authorities or brewery organisations etc. 
requires accounting estimates and judgements to be 
made by management. 

Locally imposed duties, taxes and fees are typically 
based on product type, alcohol content, consumption 
of certain raw materials, such as glue, plastic or 
metal in caps, and energy consumption. These are 
classified as either sales- or production-related. 

Excise duties are generally imposed by the tax 
authorities as taxes on consumption and are collected 
by the Group on behalf of the authorities when the 
goods are transferred to the customers and thereby 
ready for consumption.  

Taxes and fees related to the input/use of goods in 
production, distribution etc. are recognised as part of 
the cost of the goods or services purchased. The type 
of authority or organisation imposing the duty, tax or 
fee and the objective of these are key factors when 
determining the classification. 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

The Group considers all terms and activities in 
contracts with customers in order to determine the 
performance obligation, the transaction price and the 
allocation of the transaction price.  

If the consideration in a contract includes a variable 
amount, the Group estimates the consideration to 
which it will be entitled in exchange for transferring 
goods to the customer. The variable consideration is 
estimated at contract inception based on expected 
sales volumes using historical and year-to-date sales 
data and other information about trading with the 
individual customer or with a group of customers.  

The Group estimates discounts using either the 
expected value method or the most likely amount 
method, depending on which method better predicts 
the amount of consideration to which it will be 
entitled.  

The most likely amount method is used for contracts 
with a single contract sum, while the expected value 
method is used for contracts with more than one 
threshold due to the complexity and the activities 
agreed with the individual customer.  

Certain contracts related to specific major events that 
are held within such a short time period that it is not 
possible to sell all the goods during the event (e.g. 
football matches) give the customer the right to 
return the goods within a specified period.  

The Group uses the expected value method to 
estimate the goods that will not be returned, as this 
method best predicts the amount of variable 
consideration to which the Group will be entitled. For 
goods that are expected to be returned, the Group 
recognises a refund liability instead of revenue. 

Management makes judgements when deciding 
whether supporting activities with a customer should 
be classified as a discount or a marketing expense. 
Generally, activities with the individual customer are 
accounted for as a discount, whereas costs related to 
broader marketing activities are classified as 
marketing expenses. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
      
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
    
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

63 

Reported figures 
Reported figures are analysed by looking at the 
impact of organic growth, net acquisitions and foreign 
exchange effects.  

The net acquisition effect is calculated as the effect of 
acquisitions and divestments, including any share 
obtained from an increase/decrease in ownership of 
associates and joint ventures, for a 12-month period 
from the acquisition/divestment date.  

The foreign exchange effect is calculated as the 
difference between the figures for the current 
reporting period translated at the current exchange 
rates and at the exchange rates applied in the 
previous reporting period.  

Organic growth is the remaining growth that is not 
related to acquisitions, divestments or foreign 
exchange effects. 

SECTION 1.1 (CONTINUED) 
SEGMENTATION OF 
OPERATIONS 

ACCOUNTING 
POLICIES 

Revenue 
Presentation 
Compared with the Annual Report for 2018, the 
Group has, for clarity, changed the name of the line 
item “Net revenue” to “Revenue”. Likewise, “Gross 
revenue” has been changed to “Revenue including 
excise duties”, and the specification has been moved 
from the income statement to the notes. The 
changed presentation had no impact on the 
recognition and measurement of revenue in 2019 and 
2018. 

Recognition and measurement 
Revenue from contracts with customers comprises 
sales of goods, royalty income, rental income from 
non-stationary equipment, service fees and sales of 
by-products. 

Revenue from the sale of own-produced finished 
goods, goods for resale (third-party products) and 
by-products is recognised at the point in time when 
the control of goods and products is transferred to 
the customer, which is generally upon delivery. For 
contracts providing the customer with a right of return 
within a specified period, the Group considers the 
timing of recognition.  

Royalty and licence fees are recognised when earned 
according to the terms of the licence agreements. 

Revenue from contracts with customers is measured 
at an amount that reflects the expected consideration 
for those goods. Amounts disclosed as revenue 
exclude discounts, VAT and excise duties collected on 
behalf of authorities.  

The Group considers whether contracts include 
separate performance obligations to which a portion 
of the transaction price needs to be allocated. In 
determining the transaction price, the Group considers 
the effects of variable consideration. No element of 
financing is deemed present, as payment is generally 
made on the basis of cash on delivery or up to 30 
days of credit. 

Variable consideration 
The Group offers various discounts depending on the 
nature of the customer and business.  

Discounts comprise off-invoice discounts, volume- and 
activity-related discounts, including specific promotion 
prices offered, and other discounts. Furthermore, 
discounts include the difference between the present 
value and the nominal amount of on-trade loans to 
customers, cf. section 1.5.  

Segment information 
The Group’s beverage activities are segmented 
according to the three geographical regions where 
sales take place. These regions make up the Group’s 
reportable segments.  

The segmentation reflects the geographical and 
strategic management, decision and reporting 
structure applied by the Executive Committee for 
monitoring the Group’s strategic and financial targets. 
Segments are managed based on business 
performance measured as operating profit before 
special items. 

Not allocated comprises income and expenses 
incurred for ongoing support of the Group’s overall 
operations and strategic development. The expenses 
include costs of running central functions and 
marketing, including global sponsorships.   

Off-invoice discounts arise from sales transactions 
where the customer immediately receives a reduction 
in the sales price. This also includes cash discounts 
and incentives for early payments. 

The non-beverage segment, comprising research and 
real estate activities, is managed separately and 
therefore shown separately instead of geographically 
segmented. 

Volume- and activity-related discounts is a broad 
term covering incentives for customers to sustain 
business with the Group over a longer time and may 
be related to a current campaign or a sales target 
measured in volumes or total value. Examples include 
discounts paid as a lump sum, discounts for meeting 
certain sales targets or progressive discounts offered 
in step with increasing sales to a customer. 

Other discounts include listing fees, i.e. fees for 
certain listings on shelves, in coolers or in favourable 
store locations, as such specific promotions are 
closely related to the volumes sold. 

The geographical allocation of revenue and non-
current assets is based on the selling entities’ domicile 
and comprises countries individually accounting for 
more than 10% of the Group’s consolidated revenue 
as well as the domicile country.  

Decisions on restructuring, acquisition and divestment 
of entities included in special items as well as on 
financing (financial income and expenses) and tax 
planning (income tax) are made based on information 
for the Group as a whole and therefore not 
segmented. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

64 

SECTION 1.2  
OPERATING 
EXPENSES, 
INVENTORIES AND 
DEPOSIT LIABILITIES 

Inventories 

DKK million 

Raw materials 

Work in progress 

Finished goods 

Total 

2019 

 2,116 

  333 

  2,302 

4,751 

2018 

 1,891 

  308 

  2,236 

  4,435 

1.2.1 COST OF SALES AND INVENTORIES 
Cost of sales increased by 6% and was affected 
by the organic increase in volume in Asia (6%), 
higher input prices, in particular in Eastern 
Europe, and the full-year impact from 
Cambrew, which was acquired in August 2018. 
Cost of sales per hl increased by approximately 
5% compared with 2018. 

Commodity risks are associated in particular 
with purchasing of cans (aluminium), malt 
(barley), glass, paper, sugar and energy. The 
management of commodity risks is coordinated 
centrally and aimed at achieving stable and 
predictable prices in the medium term and 
avoiding capital and liquidity being tied up 
unnecessarily. 

later than at the end of the third quarter of the 
previous year and to hedge up to around 90% 
at the beginning of the year. A significant part 
of the exposure for the Group for 2019 was 
therefore hedged through fixed-price purchase 
agreements entered into during 2018. Likewise, 
the majority of the exposure for 2020 was 
hedged during 2019. The percentage that is 
hedged or at fixed prices is higher for Western 
Europe and Eastern Europe than for Asia, 
which is partly due to the timing of the harvest 
season in this region. 

In the majority of purchase agreements for 
cans, the Group’s purchase price is variable and 
based on the global market price of aluminium 
(London Metal Exchange, LME). The Group  
is thereby able to hedge the underlying 
aluminium price risk by applying a hedge ratio  
of 1:1. 

Cost of sales 

DKK million 

Cost of materials 

Direct staff costs 

Amortisation and 
depreciation 

Indirect production  
overheads 

Purchased finished goods 
and other costs 

Total 

2019 

19,222 

 1,441 

2018 

17,252 

1,365 

  2,637 

  2,849 

  4,433 

 4,191 

5,531 

  33,264 

  5,626 

31,283 

Inventories increased by 7% compared with 
2018, mainly impacted by higher inventories in 
Eastern Europe due to bottle stocking and 
lower sales. 

As the underlying markets for the specified 
categories vary, so does the way in which they 
are hedged against price increases.  

The most common form of hedging is fixed-
price purchase agreements in local currencies 
with suppliers.  

It is Group policy to fix the prices of 70% of 
malt (barley) purchases for a given year no 

In 2019, the majority of the aluminium price 
risk was hedged with financial instruments or 
with fixed prices via the suppliers to the Group. 
The same has been done for 2020. The fair 
values of the financial instruments are specified 
in section 4.8. 

Hedging of raw material price risk 

DKK million 

2019 

Aluminium 

2018 

Aluminium 

Sensitivity assuming 
100% efficiency 

Time of maturity 

Change 

+10% 

Effect 
on OCI 

Tonnes 
purchased 

Average 
price (DKK) 

2020 

  77 

63,861 

 12,512 

63,861 

2021 

  - 

+10% 

 112 

  93,296 

13,095 

 71,531 

21,765 

2019 

2020 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

At least once a year, management assesses whether 
the standard cost of inventories approximates the 
actual cost. During the year, the standard cost is 
revised if it deviates by more than 5% from the actual 
cost. Indirect production overheads are calculated on 
the basis of relevant assumptions as to capacity 
utilisation, production time and other factors. 

Management also assesses the impact on the 
standard cost of government and other grants 
received to fund operating activities. This includes 
assessing the terms and conditions of grants received 
and the risk of any repayment. 

The calculation of the net realisable value of 
inventories is relevant to packaging materials, point-
of-sale materials and spare parts. The net realisable 
value is normally not calculated for beer and soft 
drinks due to their limited shelf-life, which means 
that slow-moving goods must be scrapped instead.  

ACCOUNTING 
POLICIES 

Cost of sales comprises cost of materials used in 
own-produced finished goods, including malt 
(barley), hops, glass, cans, other packaging materials, 
direct labour, indirect production overheads and 
standard cost variations. Further, it comprises 
purchased finished goods that include cost of point-
of-sale materials and third-party products sold to 
customers. 

Indirect production overheads comprise indirect 
supplies, wages and salaries, amortisation of brands 
and software, as well as maintenance and 
depreciation of machinery, plant and equipment used 
for production. 

 
 
 
 
   
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
      
   
   
   
   
      
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

65 

SECTION 1.2 (CONTINUED) 
OPERATING 
EXPENSES, 
INVENTORIES AND 
DEPOSIT LIABILITIES 

The cost of purchased finished goods, raw and 
packaging materials and point-of-sale materials 
includes the purchase cost and costs directly related 
to bringing inventories to the relevant place of sale 
and getting them ready for sale, for example 
insurance, freight and duties. 

Inventories are measured at the lower of standard 
cost (own-produced finished goods) and weighted 
average cost (other inventories), or net realisable 
value. The net realisable value is the estimated selling 
price less costs of completion and costs necessary to 
make the sale, also taking into account marketability, 
obsolescence and developments in expected selling 
price. 

The cost of scrapped/impaired goods is expensed in 
the function (line item) responsible for the loss, i.e. 
losses during distribution are included in distribution  
expenses, while scrapping of products due to sales 
not meeting forecasts is included in sales expenses. 

1.2.2 DEPOSITS ON RETURNABLE 
PACKAGING MATERIALS 
Deposits on returnable packaging materials 
amounted to DKK 1,545m (2018: DKK 
1,583m). The capitalised value of returnable 
packaging materials was DKK 2,102m (2018: 
DKK 1,898m). 

The capitalised value of returnable packaging 
materials exceeds the deposits because each of 
the returnable packaging items circulates a 
number of times in the market and some 
markets have regulations that require the 

deposit value to be set lower than the cost of 
the returnable packaging materials.  

ACCOUNTING ESTIMATES  
AND JUDGEMENTS 

Management assesses the local business model to 
determine whether the Group has a legal or 
constructive obligation to accept returns of packaging 
materials from the market and the level of control. 
This entails the Group considering, among other 
things, the return rate and the annual circulation in 
the individual markets. These factors are assessed 
annually. Returnable packaging materials controlled 
by the Group are capitalised as property, plant and 
equipment and are depreciated over the expected 
useful life.  

The deposit on returnable packaging materials is 
estimated based on movements during the year in 
recognised liabilities, loss of returnable packaging 
materials in the market, planned changes in 
packaging types and historical information about 
return rates. 

ACCOUNTING 
POLICIES 

Returnable packaging materials that the Group 
controls through a legal or constructive obligation are 
capitalised as property, plant and equipment. 

1.2.3 SALES AND DISTRIBUTION 
EXPENSES  
Total expenses increased by 2% in reported 
terms and were flat organically. The reported 
figure was impacted by higher marketing 
expenses related to investments in the SAIL’22 
priorities, while sales and distribution expenses, 
net, were flat compared with 2018. 

Sales and distribution expenses 

DKK million 

Marketing expenses 

Sales expenses 

Distribution expenses 

Total 

2019 

5,581 

  5,768 

  6,477 

17,826 

2018 

  5,345 

  5,849 

  6,280 

17,474 

ACCOUNTING 
POLICIES 

Marketing expenses consist of expenses for brand 
marketing and trade marketing. 

Brand marketing is an investment in the Group’s 
brands and consists of brand-specific investments in 
the development of communication vehicles, the use 
of these to drive the sale of branded products, sales 
campaigns and sponsorships. 

Returnable packaging materials are depreciated over 
3-10 years. The accounting policies for property, 
plant and equipment are further described in section 
2.3. 

Trade marketing is promotional activities directed 
towards customers, such as the supply of point-of-
sale materials, promotional materials and trade 
offers. 

The obligation to refund deposits on returnable 
packaging materials is measured on the basis of 
deposit price, an estimate of the number of bottles, 
kegs, cans and crates in circulation, and expected 
return rates. 

Sales expenses comprise costs relating to general 
sales activities, write-downs for bad debt losses, 
wages and salaries as well as depreciation and 
impairment of sales equipment. Distribution expenses 
comprise costs incurred in distributing goods, wages 
and salaries, and depreciation and impairment of 
distribution equipment. 

1.2.4 OTHER OPERATING  
ACTIVITIES, NET  
Other operating activities are secondary to the 
principal activities of the Group and include 
income and expenses relating to rental 
properties, restaurants, on-trade loans, 
research activities, and gains and losses on 
disposal of intangible assets and property, 
plant and equipment. 

Other operating activities, net 

DKK million 

2019 

2018 

Gains and losses on disposal 
of property, plant and 
equipment and intangible 
assets, net 

On-trade loans, net 

Real estate, net 

Research centres, net 

Other, net 

Total 

ACCOUNTING 
POLICIES 

  56 

  44 

 11 

  -133 

130 

108 

13 

21 

 -15 

  -127 

176 

  68 

Gains and losses on disposal of intangible assets and 
property, plant and equipment are determined as the 
sales price less selling costs and the carrying amount 
at the disposal date.  

On-trade loans, net, comprise the effective interest 
on the loans measured at amortised cost less 
impairment. 

Expenses relating to research activities comprise  
research in Denmark and France less funding received 
from the Carlsberg Foundation for the operation of 
the Carlsberg Research Laboratory and grants 
received to fund research. The funding and grants are 
recognised in the income statement in the same 
period as the activities to which they relate. Product 
development costs are included in cost of sales. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
Asia 
The transaction risk is considered to be less 
significant due to the lower sales and 
purchases in currencies other than the local 
functional currencies as well as the high 
correlation between USD and most of the 
Asian currencies. As a consequence, the risk is 
not hedged. 

Eastern Europe 
Baltika Breweries and the other entities in 
Eastern Europe have expenses in both USD and 
EUR, and appreciation of the RUB and other 
currencies vis-à-vis EUR and USD has a 
positive impact on operating profit, while 
depreciation has a negative effect. The Group 
has chosen not to systematically hedge the 
transaction risk due to the significant cost of 
hedging these currencies over a longer period 
of time. For 2019 and 2020, the Group has 
chosen to hedge a portion of Baltika Breweries’ 
expenses in USD. The volatility of the Eastern 
European currencies will continue to affect 
operating profit measured in both DKK and 
local currencies. 

TRANSLATION RISK 
The Group is exposed to risk from translation 
of foreign entities into the Group’s presentation 
currency, DKK.  

SECTION 1.3 
FOREIGN EXCHANGE 
RISK RELATED TO 
EARNINGS 

The majority of the Group’s activities take place 
outside Denmark and in currencies other than 
DKK. Foreign exchange risk is therefore a 
principal financial risk for the Group, and 
exchange rate fluctuations can have a 
significant impact on the income statement. 

TRANSACTION RISKS ON PURCHASES  
AND SALES 
The Group is exposed to transaction risks on 
purchases and sales in currencies other than 
the local functional currencies. It is the Group’s 
intention to hedge 70-90% of future cash flows 
in currencies other than the local functional 
currency on a four-quarter rolling basis.  

Western Europe  
For the entities in Western Europe, a major 
part of the purchases in foreign currencies is in 
EUR. Hedging of EUR against the local 
currencies will effectively eliminate a significant 
part of the currency risk in the entities’ 
operating profit in local currency. At Group 
level, these hedges are effectively an economic 
hedge of (parts of) the revenue in the relevant 
currency, and they are accounted for as cash 
flow hedges, cf. section 4.8. The EUR/DKK 
exposure is considered to be limited and is not 
hedged. 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

66 

The single largest exposure in respect of 
operating profit is the exposure to RUB caused 
by the high volatility in the currency. The 
exposure to fluctuations in EUR/DKK is 
considered to be limited due to Denmark’s fixed 
exchange rate policy towards EUR and is 
consequently not hedged.  

The Group has chosen not to hedge the 
exposure arising from translation of revenue or 
earnings in foreign currencies, but some of the 
Group’s debt is denominated in currencies in  
which the Group generates significant earnings 
and cash flow. 

Revenue by functional currency (%) 

2019 (2018)

Impact on operating profit 
Developments in exchange rates between DKK 
and the functional currencies had a positive 
impact of 1.5% on operating profit measured in 
DKK. 

Entities in 

The eurozone 

Russia 

China 

United Kingdom 

Switzerland 

Norway 

Sweden 

Laos 

Functional 
currency 

Change in average FX 
rate 2018 to 2019 

EUR 

RUB 

CNY 

GBP 

CHF 

NOK 

SEK 

LAK 

0.17% 

2.60% 

1.00% 

1.20% 

4.00% 

-2.50% 

-2.90% 

2.30% 

EUR 19% (20%)

CNY 14% (12%)

RUB 11% (12%)

DKK 10% (10%)

GBP 5% (6%)

CHF 5% (6%)

NOK 5% (6%)

Other 31% (28%)

 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
   
   
   
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

67 

Income tax paid amounted to DKK -2,234m 
(2018: DKK -2,375m). The decrease in tax 
paid was partly due to higher taxes paid in 
2018 on the disposal of the former brewery 
site in Hamburg, Germany, partly offsetting a 
2019 increase in taxes paid on higher earnings 
in China. 

Cash flow from disposal of property, plant and 
equipment and intangible assets, DKK 1,714m, 
includes the proceeds from disposal of the 
former brewery sites in Trondheim, Norway, 
and the release of the prepaid proceeds on the 
disposal of the former brewery site in 
Hamburg, in total DKK 1,503m. 

Average trade working capital improved from  
-16.0% to -16.8% of revenue, primarily due to 
the increase in trade payables. 

SECTION 1.4 
CASH FLOW FROM 
OPERATING 
ACTIVITIES 

Change in trade working capital amounted to 
DKK 491m (2018: DKK 1,908m) and was 
affected by higher trade payables in Asia, 
driven by higher volumes in 2019. This was 
partly offset by increases in inventories, both in 
Asia and Eastern Europe. 

The increase in other working capital amounted 
to DKK 634m (2018: DKK 52m), affected by 
an increase in other payables, mainly in Asia, 
as well as a decrease in other receivables in 
Western Europe, partly due to VAT receivables.  

The change in on-trade loans amounted to 
DKK 50m (2018: DKK -192m). On-trade 
loans in 2018 were affected by a DKK 238m 
reclassification of some prepaid costs to on-
trade loans. 

Restructuring costs paid amounted to DKK  
-445m (2018: DKK -238m), a large part of 
which relates to termination benefits to 
employees made redundant due to 
optimisation in a number of markets in 
Western Europe and Russia, as well as costs 
related to the closure of the former brewery 
site in Hamburg, Germany. 

Net interest etc. paid amounted to DKK -894m 
(2018: DKK -863m). The increase in net 
interest was affected by settlements of 
derivative financial instruments as well as lower 
interest income.  

Other specifications of cash flow from operating activities 

DKK million 

Other non-cash items 

Section  

2019 

2018 

Share of profit after tax of associates and joint ventures 

Gain on disposal of property, plant and equipment and intangible assets, net 

Share-based payments 

Transfer of long-term medical insurance obligation 

5.4 

2.3 

7.4 

Other items 

Total 

Trade working capital 

Inventories 

Trade receivables 

Trade payables, duties payable and deposits on returnable packaging 
materials  

Total 

Other working capital 

Other receivables 

Other payables 

Retirement benefit obligations and other liabilities related to  
operating profit before special items 

Unrealised foreign exchange gains/losses 

Total 

On-trade loans 

Loans provided 

Repayments 

Amortisation of on-trade loans  

Total 

 -278 

  -130 

-56 

217 

  -162 

 -41 

 -320 

  -188 

  82 

  597 

491 

  254 

  268 

154 

-42 

  634 

 -685 

  426 

  309 

  50 

 -13 

174 

  - 

 112 

143 

 -586 

 -423 

2,917 

1,908 

125 

 -364 

  338 

-47 

  52 

 -960 

  449 

319 

  -192 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
 
SECTION 1.5 
TRADE RECEIVABLES 
AND ON-TRADE 
LOANS 

The Group’s non-current receivables consist 
mainly of on-trade loans that fall due more 
than one year from the reporting date. Of the 
total non-current receivables, DKK 207m 

(2018: DKK 171m) falls due more than five 
years from the reporting date. 

The carrying amount of receivables 
approximates their fair value. For on-trade 
loans, the fair value is calculated as discounted 
cash flows using the interest rate at the 
reporting date. 

Credit risk on receivables 

DKK million 

2019 

Receivables from sales of goods and services 

Not past due 

Overdue 1-30 days 

Overdue 31-90 days 

Overdue > 90 days 

Receivables from sales of goods and services 

On-trade loans 

Not past due 

Overdue 1-30 days 

Overdue 31-90 days 

Overdue > 90 days 

On-trade loans 

Other receivables 

Not past due 

Overdue 1-30 days 

Overdue 31-90 days 

Overdue > 90 days 

Other receivables 

Total 

Total 2018 

Gross 
receivables 

Loss 
allowance 

Receivables, 
net 

Weighted ave- 
rage loss rate 

4,199 

571 

271 

  325 

  5,366 

 1,165 

  54 

  65 

  355 

1,639 

1,638 

12 

143 

  93 

1,886 

8,891 

  8,760 

-101 

-26 

-47 

 -303 

 -477 

-52 

-5 

 -13 

  -144 

  -214 

-2 

  - 

 -1 

 -18 

 -21 

  -712 

 -654 

  4,098 

  545 

  224 

  22 

  4,889 

  1,113 

  49 

  52 

 211 

1,425 

1,636 

12 

142 

  75 

1,865 

8,179 

8,106 

2% 

5% 

17% 

93% 

4% 

9% 

20% 

41% 

- 

- 

1% 

19% 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

68 

On-trade loans recognised in other operating 
activities, net 

DKK million 

2019 

2018 

Interest and amortisation of 
on-trade loans 

Losses and write-downs on 
on-trade loans 

On-trade loans, net 

  75 

 -31 

  44 

61 

-40 

21 

ON-TRADE LOANS 
Under certain circumstances, the Group grants 
loans to on-trade customers in France, the UK, 
Switzerland, Germany and Sweden. On-trade 
loans are spread across a large number of 
customers/debtors and consist of several types 
of loan, including loans repaid in cash or 
through reduced discounts and guarantees for 
loans provided by third parties, cf. section 3.3. 
The operating entities monitor and control 
these loans in accordance with Group 
guidelines.  

The average effective interest rate on loans to 
the on-trade was 4.5% (2018: 3.6%). 

Receivables included in the statement of financial position 

2019 

Receivables from sales of goods and services 

On-trade loans 

Other receivables 

Total 

2018 

Receivables from sales of goods and services 

On-trade loans 

Other receivables 

Total 

Current 

  4,889 

  450 

 1,661 

  7,000 

Current 

  4,605 

  479 

1,925 

  7,009 

Non-
current 

  - 

  975 

  204 

 1,179 

Non-
current 

  - 

  972 

125 

1,097 

Total 

  4,889 

1,425 

1,865 

8,179 

Total 

  4,605 

 1,451 

  2,050 

8,106 

 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
 
Receivables from sales of goods and 
services and on-trade loans (Broken 
down by country) 

2019 (2018)

France 13% (14%)
Switzerland 9% (7%)
UK 7% (9%)
Poland 2% (5%)

Russia 11% (11%)
Sweden 8% (4%)
Germany 7% (8%)
Other 43% (42%)

SECTION 1.5 (CONTINUED) 
TRADE RECEIVABLES 
AND ON-TRADE 
LOANS 

1.5.1 CREDIT RISK 
In 2019, receivables not past due amounts to 
84% (2018: 87%) of total receivables, net.  

The impairment losses generally relate to 
minor customers that are not expected to be 
able to pay their outstanding balances, mainly 
due to adverse economic developments. 

The distribution of receivables broken down by 
country is affected by market-specific changes 
in payment patterns and in the amounts of 
receivables sold. The overall level of receivables 
sold is similar to last year. Furthermore, 
translated into DKK, the proportionate shares 
of the receivables have changed due to 
differences in the currencies’ development 
against DKK.  

Development in impairment losses on receivables 

DKK million 

2019 

Impairment at 1 January 

Impairment losses recognised 

Realised impairment losses 

Reversed impairment losses 

Foreign exchange adjustments 

Impairment at 31 December 

Receivables 
from sales of 
goods and 
services¹ 

-426 

-129 

58 

47 

-27

-477 

On-trade 
loans² 

Other  
receivables² 

-221 

-41 

39 

10 

-1

-7

-17 

- 

- 

3 

-214 

-21 

Total 

-654 

-187 

97 

57 

-25

-712 

2018 

Total 

-794 

-190 

140 

161 

29 

-654 

1  Lifetime expected credit loss. 
2 12-month expected credit loss, except for an insignificant share that is a lifetime expected credit loss. 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

69 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

On-trade loan agreements are complex, cover several 
aspects of the customer relationship and may vary 
from agreement to agreement. Management 
assesses the recognition and classification of income 
and expenses for each agreement, including the 
allocation of payments from the customer between 
revenue, discounts, interest (other operating activities) 
and repayment of the loan. 

Management also assesses both individually and on a 
portfolio basis whether developments in local 
conditions for on-trade customers could impact the 
expected credit losses. 

Exposure to credit risk on receivables is managed 
locally, and credit limits are set as deemed 
appropriate for the customer, taking into account the 
current local market conditions. 

The local entities assess the credit risk and adhere to 
Group guidelines, which include setting credit limits, 
encouraging cash payment, purchasing credit 
insurance and taking collateral. 

In assessing credit risk, management analyses the 
need for impairment of trade receivables and on-
trade loans due to customers’ inability to pay. 

Management assesses the expected credit losses 
(ECL) for portfolios of receivables based on customer 
segments, historical information on payment 
patterns, terms of payment, concentration maturity, 
and information about the general economic situation 
in the countries. The portfolios are based on on-trade 
and off-trade customers, and on-trade receivables 
and loans.  

On-trade loans carry a higher risk than trade 
receivables and are concentrated in a few markets. 
The local entities manage and control these loans in 
accordance with Group guidelines. 

The credit risk on on-trade loans can be reduced 
through collateral and pledges of on-trade movables 
(equipment in bars, cafés etc.). The fair value of the 
pledged on-trade movables cannot be estimated 
reliably but is assessed to be insignificant, as the 
movables cannot readily be used again. 

ACCOUNTING 
POLICIES 

Receivables are recognised initially at fair value and 
subsequently measured at amortised cost less loss 
allowance or impairment losses. Trade receivables 
comprise sale of goods and services as well as short-
term on-trade loans to customers. Other receivables 
comprise VAT receivables, loans to partners, 
associates and joint ventures, interest receivables and 
other financial receivables. 

Regarding the on-trade loans, any difference 
between the present value and the nominal amount 
at inception is treated as a prepaid discount to the 
customer, and is recognised in the income statement 
in accordance with the terms of the agreement. 

The market interest rate is used as the discount rate, 
corresponding to the money market rate based on 
the maturity of the loan with the addition of a risk 
premium. The effective interest on these loans is 
recognised in other operating activities, net. The 
amortisation of the difference between the discount 
rate and the effective interest rate is included as a 
discount in revenue. 

The Group applies the simplified approach to measure 
expected credit losses. This entails recognising a 
lifetime expected loss allowance for all trade 
receivables. Loss rates are determined based on 
grouping of trade receivables sharing the same credit 
risk characteristics and past due days.  

Regarding on-trade loans and loans to associates, a 
loss allowance is recognised based on 12-month or 
lifetime expected credit losses, depending on whether 
a significant increase in credit risk has arisen since 
initial recognition. 

 
SECTION 2 

ASSET BASE 
AND RETURNS 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

70 

123.1bn 

TOTAL ASSETS (DKK) 
Total assets increased by DKK 5.4bn, mainly 
due to an increase in intangible assets and 
property, plant and equipment. Intangible assets 
amounted to DKK 69.8bn at 31 December 2019 
(2018: DKK 66.9bn), impacted among other 
things by the appreciation of the Russian rouble.  

Property, plant and equipment increased by 
DKK 2.5bn to DKK 27.9bn (2018: DKK 
25.4bn), mainly impacted by the capitalisation 
of right-of-use assets on implementation of 
IFRS 16 and currencies. 

Asset base1 (DKKm)  

Current assets decreased by DKK 0.1bn to DKK 
17.9bn. The slight decline was due to lower 
receivables and cash, while inventories 
increased by DKK 0.3bn, mainly impacted by 
bottle stocking and lower sales in Eastern 
Europe. 

4.6bn 

CAPEX (DKK) 
CapEx included finalisation of the new 
greenfield brewery in Germany, the new central 
office in Copenhagen, enhancement of craft 
production sites in China and Denmark, and 
sustainability investments such as Snap Pack 

and total water management. The increase in 
CapEx led to an increase in the ratio of CapEx 
to amortisation and depreciation excluding 
right-of-use assets to 111% (2018: 98%). 
CapEx increased across all regions, with Asia as 
main contributor. Besides the craft production 
site in China, the increase in Asia was mainly 
due to an increase in returnables to support 
growth initiatives across the region as well as 
capacity expansions including DraughtMaster 
lines in China and sales equipment in 
Cambodia. 

CapEx and amortisation/ 
depreciation (DKKbn) 

8.8% 

ROIC  
Return on invested capital (ROIC) increased by 
70bp to 8.8%, impacted by a higher operating 
profit and a lower effective tax rate. ROIC 
excluding goodwill increased by 130bp to 
22.2%, with improvements mainly achieved in 
Asia. 

Return on invested capital (ROIC) (%) 

92,262

1,592

4,795

3,681

-4,512

-127

97,691

5.0

4.0

3.0

2.0

1.0

7.0%

6.0%

5.0%

4.0%

3.0%

24

20

16

12

8

4

1 The asset base represents the total investment in intangible assets and property, plant and equipment. 

CapEx

Amortisation and depreciation

CapEx/revenue

ROIC

ROIC excl. goodwill

 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

71 

SECTION 2.1 
SEGMENTATION OF 
ASSETS AND 
RETURNS 

At year-end, invested capital was up by  
DKK 3.5bn, affected by an increase in assets 
included of DKK 5.8bn, which was primarily 
driven by the appreciation of the Russian 
rouble as well as additions of right-of-use 
assets. The increase was partially offset by 
higher trade payables. 

The impact on total assets from fluctuations in 
the Russian rouble was an increase of DKK 
4.0bn (2018: decrease of DKK 4.2bn). 

Non-current assets comprise intangible assets 
and property, plant and equipment owned by 
the segment/country, even if the income is 
earned outside the segment/country that owns 
the asset. Furthermore, they include non-
current financial assets other than financial 
instruments and tax assets. 

Geographical allocation of non-current assets 

ACCOUNTING ESTIMATES  
AND JUDGEMENTS 

DKK million 

Denmark  
(Carlsberg A/S' 
domicile) 

Russia 

China 

Other countries 

Total 

2019 

2018 

  3,472 

24,518 

14,569 

  59,496 

 102,055 

3,924 

21,578 

 14,152 

  57,170 

  96,824 

The calculation of return on invested capital (ROIC) 
uses operating profit before special items adjusted for 
tax using the effective tax rate, and invested capital 
including assets held for sale and trade receivables 
sold, and excludes contingent considerations and 
income tax. 

ACCOUNTING 
POLICIES 

Not allocated comprises supporting companies 
without brewing activities and eliminations of 
investments in subsidiaries, receivables and 
loans. 

The Group’s assets and returns are segmented on the 
basis of geographical regions in accordance with the 
management reporting for the current year, cf. 
section 1.1. 

Invested capital 

DKK million 

Total assets 

Less 

Tax assets 

Financial receivables, 
hedging instruments and 
receivables sold 

Cash and cash equivalents 

Assets included 

Trade payables 

Deposits on returnable 
packaging materials 

Provisions, excl. 
restructurings 

Other liabilities, excl. hedging 
instruments 

Liabilities offset 

Invested capital 

Goodwill 

Invested capital excl. 
goodwill 

2019 

2018 

  123,120 

  117,700 

DKK million 

 -1,938 

 -1,693 

2019 

Invested capital 

1,899 

-5,222 

1,660 

-5,589 

  117,859 

  112,078 

-17,149 

-16,199 

Invested capital excl. goodwill 

Acquisition of property, plant and equipment and  
intangible assets 

Amortisation and depreciation 

Impairment losses 

Return on invested capital (ROIC) 

 -1,545 

 -1,583 

ROIC excl. goodwill 

-5,389 

-4,546 

2018 

-7,557 

-7,029 

  -31,640 

 -29,357 

86,219 

82,721 

Invested capital 

Invested capital excl. goodwill 

Acquisition of property, plant and equipment and  
intangible assets 

 -52,908 

 -50,929 

Amortisation and depreciation 

Impairment losses 

 33,311 

31,792 

Return on invested capital (ROIC) 

Invested capital, average 

  87,009 

  82,590 

ROIC excl. goodwill 

Western  
Europe 

  39,299 

18,372 

2,100 

  2,025 

  42 

11.5% 

23.7% 

Asia 

20,521 

  4,389 

1,539 

1,450 

  29 

14.2% 

63.5% 

Eastern 
Europe 

27,193 

 11,344 

  602 

710 

  50 

5.8% 

13.9% 

Not 
allocated 

Beverages, 
total 

-2,347 

-2,347 

  84,666 

31,758 

Non- 
beverage 

1,553 

1,553 

  330 

319 

  - 

  - 

  - 

4,571 

  4,504 

 121 

8.9% 

22.9% 

21 

 8 

  - 

  - 

  - 

  38,254 

17,440 

21,090 

  5,040 

  23,976 

 9,911 

 -1,696 

 -1,696 

81,624 

  30,695 

1,097 

1,097 

1,948 

1,725 

  56 

10.8% 

24.4% 

 1,164 

1,227 

  56 

11.8% 

44.0% 

  547 

  667 

-45 

7.0% 

17.1% 

  347 

  435 

  - 

  - 

  - 

  4,006 

  4,054 

  67 

8.2% 

21.4% 

21 

10 

  - 

  - 

  - 

Carlsberg 
Group,  
total 

86,219 

 33,311 

  4,592 

4,512 

 121 

8.8% 

22.2% 

82,721 

31,792 

  4,027 

  4,064 

  67 

8.1% 

20.9% 

 
 
 
  
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 2.2 
IMPAIRMENT 

2.2.1 RECOGNISED IMPAIRMENTS 
In 2019 and 2018, the impairment tests of 
goodwill and brands with indefinite useful life 
were prepared at the reporting date without 
this leading to recognition of impairment 
losses. 

During the year, impairment losses of DKK 
124m (2018: DKK 116m) were recognised 
relating to two minor brands and to property, 
plant and equipment. In 2018, impairment 
losses primarily related to steel keg 
installations and filling lines in the Nordic 
countries, which were impacted by the roll-out 
of the DraughtMaster system.  

In 2019, the Group recognised reversal of 
impairment losses in Eastern Europe of DKK 
3m (2018: DKK 49m) relating to assets that 
have been brought back into production.  

Significant amounts of goodwill and brands 
Goodwill and brands with indefinite useful life 
relating to Baltika Breweries, Kronenbourg, 
Chongqing Brewery Group, and the acquisition 
of the 40% non-controlling interest in Carlsberg 
Breweries A/S each account for 10% or more 
of the total carrying amount of goodwill and 
brands with an indefinite useful life at the 
reporting date. 

Impairment of brands and other non-current assets 

DKK million 

2019 

2018 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

72 

ACCOUNTING ESTIMATES  
AND JUDGEMENTS 

Identification of cash-generating units 
The Group’s management structure reflects the 
geographical segments, cf. section 1.1, and decisions 
are made by the regional managements responsible 
for performance, operating investments and growth 
initiatives in their respective regions.  

There is significant vertical integration of the 
production, logistics and sales functions, supporting 
and promoting optimisations across the Group or 
within regions. 

Assets, other than goodwill and brands with regional 
and global presence, are allocated to individual cash-
generating units (CGUs), being the level at which the 
assets generate largely independent cash inflows. As 
the Group operates with local sales and production 
organisations, the cash inflows are generated mostly 
locally, and the CGUs are therefore usually identified 
at country level. 

Within 12 months from the date of acquisition, the 
determination of CGU allocation is made, and cash 
inflows are assessed in connection with the purchase 
price allocation. 

Goodwill  
Goodwill does not generate largely independent cash 
inflows on its own and is therefore allocated to the 
Group’s geographical segments, which is the level at 
which it is monitored for internal management 
purposes.  

the Group gained control of the Acrospires activities, 
and the goodwill recognised on the acquisition was 
allocated to the Western Europe CGU. In 2018, the 
Group gained control of the Cambrew Group, 
Cambodia, and the goodwill recognised on the 
acquisition was allocated to the Asia CGU. 

Brands 
Cash flows for brands are separately identifiable and 
are therefore tested individually for impairment. This 
test is performed in addition to the test for 
impairment of goodwill.  

The following brands are considered significant when 
comparing their carrying amount with the total 
carrying amount of brands with indefinite useful life: 
• Baltika brand 
• International brands 

International brands is a group of brands recognised 
in connection with the acquisition of the 40% non-
controlling interest in Carlsberg Breweries A/S and 
allocated to Western Europe. The amount is not 
allocated to individual brands. 

Corporate assets 
The Group has identified capitalised software relating 
to the Group’s ERP systems as corporate assets, and 
as such these are peripheral to the generation of cash 
inflow. The Group’s ERP landscape is closely linked to 
the internal management structure, and the identified 
assets are therefore tested for impairment at the CGU 
level to which goodwill is allocated. 

Brands and other intangible assets 

Brands   

Land use rights 

Total 

Property, plant and equipment 

Plant, machinery and equipment 

Plant, machinery and equipment (reversal of impairment losses) 

Total 

Total impairment losses, net 

Of which recognised in special items, cf. section 3.1 

 6 

 7 

13 

  111 

-3 

108 

 121 

91 

In previous years, goodwill in Asia was allocated to 
several CGUs and groups of CGUs that were 
considered to be less integrated in the region and 
therefore tested separately. In 2019, the composition 
of CGUs was changed to follow the Group’s 
segments. The change reflects the conclusion of the 
integration of significant entities acquired in recent 
years, the operating model and the now higher 
degree of integration between the markets of the 
region than before.  

At the time of acquisition of entities, goodwill is 
allocated to a CGU, cf. section 5.2. The structure and 
groups of CGUs are reassessed every year. In 2019, 

  - 

  - 

  - 

 116 

-49 

  67 

  67 

  40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 2.2 (CONTINUED) 
IMPAIRMENT  

Other non-current assets 
Other non-current assets are tested for impairment 
when indications of impairment exist. 

For property, plant and equipment, management 
performs an annual assessment of the assets’ future 
application, for example in relation to changes in 
production structure, restructurings or closing of 
breweries.  

For investments in associates and joint ventures, 
examples of indications of impairment are loss-
making activities or major changes in the business 
environment. 

ACCOUNTING 
POLICIES 

Goodwill and brands with indefinite useful life are 
subject to an annual impairment test, performed 
initially before the end of the year of acquisition. 

The test is performed at the level where cash flows 
are considered to be generated; either at CGU level or 
at the level of a group of CGUs. All assets are tested 
if an event or circumstance indicates that the carrying 
amount may not be recoverable. If an asset’s carrying 
amount exceeds its recoverable amount, an 
impairment loss is recognised. The recoverable 
amount is the higher of the asset’s fair value less 
costs of disposal and its value in use. 

For all assets, the value in use is assessed based on 
budget and target plan with reference to the expected 
future net cash flows. The assessment is based on the 
lowest CGU affected by the changes that indicate 
impairment. The cash flow is discounted by a 
discount rate adjusted for any risk specific to the 
asset, if relevant to the applied calculation method. 

Impairment losses on goodwill and brands, significant 
losses on property, plant and equipment, associates 
and joint ventures, and losses arising on significant 
restructurings of processes and structural adjustments 
are recognised as special items. Minor losses are 

recognised in the income statement in the relevant 
line item. 

Impairment of goodwill is not reversed. Impairment of 
other assets is reversed only to the extent of changes 
in the assumptions and estimates underlying the 
impairment calculation. Impairment is only reversed 
to the extent that the asset’s new carrying amount 
does not exceed the carrying amount of the asset 
after amortisation/depreciation had the asset not 
been impaired. 

2.2.2 IMPAIRMENT TEST OF GOODWILL 

The carrying amount of goodwill  
allocated to groups of CGUs  

DKK million 

Western Europe  

Asia 

Eastern Europe 

Total 

2019 

  20,927 

 16,132 

15,849 

2018 

20,814 

16,050 

14,065 

  52,908 

  50,929 

The estimation of the expected cash flow 
involves developing multiple probability-
weighted scenarios to reflect different 
outcomes in terms of timing and amount. The 
measurement of the forecast period growth 
rates reflects risk adjustments made to 
calculate the expected cash flows. 

Key assumptions 

Forecast 
cash flow 
growth 

Terminal 
period 
growth 

Pre-tax 
discount 
rate 

2019 

Western 
Europe  

Asia 

Eastern 
Europe 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

73 

The average cash flow growth in the forecast 
period reflects the significant risk adjustments 
included in the forecast specifically for the 
impairment test. The risk adjustment considers 
only negative alternative scenarios to account 
for the uncertainty related to the benefits 
expected from the strategic initiatives in 
SAIL’22 in Western Europe, the development in 
beer consumption in Asia, particularly in China, 
and the volatile macroeconomic and 
competitive situation in Eastern Europe.  

Potential upsides are not identified and 
adjusted in the cash flows used for impairment 
testing. The growth is projected in nominal 
terms and therefore does not translate into 
cash flow at the same growth rate in the 
Group’s presentation currency, DKK. 

WESTERN EUROPE 
The region primarily comprises mature beer 
markets, and market volumes tend to be flat. 
In recent years, the region has seen improving 
beer category dynamics through innovations, 
increased interest in craft & speciality beers and 
alcohol-free brews, and an overall improved 
category perception. 

The region is generally characterised by well-
established retail structures and a strong 
tradition of beer consumption. The 
consumption is generally resilient but the on-
trade tends to suffer in a weak macroeconomic 
environment. 

ASIA 
The importance of Asia for the Group has 
increased significantly over the past decade, 
during which the Group has strengthened its 
presence in the region, both organically and 
through acquisitions. 

The Asian markets are very diverse but offer 
prospects for volume and value growth, 
underpinned by young populations, 
urbanisation, rising disposable income levels, 
growing economies and, in some markets, 
relatively low per capita beer consumption. 
However, as many Asian markets are emerging 
markets, development is subject to volatility. 

Both the on-trade and off-trade channels are 
characterised by a strong traditional outlet 
segment but with the modern outlet segment 
growing in most markets.  

The focus in the region is on revenue growth. 
Activities include the continued expansion of 
our international premium brands, in particular 
Tuborg, 1664 Blanc and Carlsberg, and the 
strengthening and premiumisation of our local 
power brands in combination with a continued 
focus on costs and efficiencies. 

EASTERN EUROPE 
The two main markets in the region are Russia 
and Ukraine, which account for around 65% 
and 20% respectively of regional beer volumes.  

-29% 

-2% 

0.0% 

1.0% 

1.6% 

4.1% 

-5% 

4.0% 

6.5% 

The focus is on improving margins by driving a 
positive price/mix development and reducing 
the cost base across the value chain. This 
process is part of the initiatives in SAIL’22. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

74 

Input costs 
Input costs in the budget and target plans are based 
on past experience and on: 
• Contracted raw and packaging materials 
• Contracted services within sales, marketing,  

production and logistics  

• Planned commercial investments 
• Cost optimisations not related to restructurings 
• Expected inflation  

In the long term, projections follow the level of 
inflation unless long-term contracts are in place. 

Operating investments  
Projections are based on past experience of the level 
of necessary maintenance of existing production 
capacity, including replacement of parts. This also  
includes planned production line overhauls and  
improvements to existing equipment. Non-contracted 
capacity increases and new equipment are not  
included. 

Terminal period growth 
Growth rates are projected to be equal to or below 
the expected rate of general inflation and assume no 
nominal growth. The projected growth rates and the 
applied discount rates are compared to ensure a 
sensible correlation between the two. 

SECTION 2.2 (CONTINUED) 
IMPAIRMENT  

In recent years, the modern off-trade, 
consisting of hypermarkets and supermarkets, 
has grown significantly and now accounts for 
approximately 50% of the market in Russia. 
Another growing channel is the so-called DIOT 
– draught in off-trade – which is estimated to 
account for around 10-15% of the market. 

In recent years, the competitive environment 
has been challenging, particularly in Russia, 
which has seen an increased focus on volume. 
To offset the volume decline caused by our 
previous focus on value in this market, we 
made a decision to become more volume-
focused, which had a negative impact on 
regional margins. We expect the focus on 
volume and the related margin pressure to 
continue in the coming year. 

Management expects the current 
macroeconomic situation and developments to 
continue in the short term, with inflation 
stabilising at the current level. In the medium 
to long term, interest rates are expected to 
decline and stabilise at a level lower than 
currently observed in the market. This will ease 
the pressure on profitability from input costs 
denominated in foreign currencies. 

ACCOUNTING ESTIMATES  
AND JUDGEMENTS 

Goodwill 
The value in use is the discounted value of the 
expected future risk-adjusted cash flows. This 
involves developing multiple probability-weighted 
scenarios to reflect different outcomes in terms of 
timing and amount. 

Key assumptions 
The cash flow is based on the budget and target 
plans for the next three years. Cash flows beyond the 
three-year period are extrapolated using the terminal 
period growth rate. 

The probability weighting applied is based on past 
experience and the uncertainty of the prepared 
budget and target plans.  

Potential upsides and downsides identified during the 
budget process and in the daily business are reflected 
in the future cash flow scenarios for each CGU. 

The risk-adjusted cash flows are discounted using a 
discount rate reflecting the risk-free interest rate for 
each CGU with the addition of a spread. The interest 
rates used in the impairment tests are based on 
observable market data. Please refer to the 
description of discount rates in section 2.2.3. 

The key assumptions on which management bases its 
cash flow projections are: 
• Volumes 
• Sales prices 
• Input costs 
• Operating investments 
• Terminal period growth 

The assumptions are determined at CGU level and are 
based on past experience, external sources of 
information and industry-relevant observations for 
each CGU. Local conditions, such as expected 
developments in macroeconomic and market 
conditions specific to the individual CGUs, are 
considered. The assumptions are challenged and 
verified by management at CGU and Group level.  

The budget and target plan process takes into 
account events or circumstances that are relevant in 

order to reliably project the short-term performance 
of each CGU. Examples include significant campaign 
activities, changes in excise duties etc., which may 
have a short-term impact but are non-recurring. 
Given their short-term nature, they are not taken into 
consideration when estimating the terminal period 
growth rate.  

Volumes 
Projections are based on past experience, external 
market data, planned commercial initiatives, such as 
marketing campaigns and sponsorships, and the 
expected impact on consumer demand and the level 
of premiumisation. The projections are, if relevant, 
adjusted for the expected changes in the level of 
premiumisation. No changes in market shares are 
assumed in the medium or long term. 

Demographic expectations general to the industry, 
such as the development in population, consumption 
levels, generation-shift patterns, rate of urbanisation 
as well as macroeconomics etc., are also considered 
for medium- and long-term projections.  

Events and circumstances can impact the timing of 
volumes entering the market. This can be affected by 
excessive stocking related to an increase in excise 
duties, campaign activities and the timing of national 
holidays and festivals. Such short-term effects are 
not material to volume projections and do not impact 
the long-term projections. 

Sales prices 
The level of market premiumisation and the locally 
available portfolio are key drivers in identifying price 
points. When planning pricing structures, factors 
including price elasticity, local competition and 
inflation expectations can also impact the projection.  
Increases in excise duties are typically passed on to 
the customers immediately or with a delay of no 
more than a few months. Since the increase is a 
pass-through cost and thereby compensated for by 
price increases at the time of implementation, it does 
not impact the long-term sales price growth and is 
therefore not taken into consideration in the 
projections unless circumstances specifically indicate 
otherwise. No changes to duties in the short or 
medium term are taken into consideration unless 
there is a firm plan to introduce changes.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

75 

SECTION 2.2 (CONTINUED) 
IMPAIRMENT  

2.2.3 IMPAIRMENT TEST OF BRANDS 

Brands with indefinite useful life 

DKK million 

Baltika brand 

International brands 

Significant brands 

2019 

  6,402 

  3,000 

  9,402 

2018 

  5,585 

  3,000 

  8,585 

In 2019, significant brands represented 60% 
(2018: 60%) of the total carrying amount of 
brands with indefinite useful life. 

Other brands comprise a total of 18 brands 
(2018: 17 brands) that individually are not 
material compared with the total carrying 
amount. 

BALTIKA BREWERIES 
2019 was the second consecutive year with 
low-single-digit growth in the Russian beer 
market after a continuous decline in recent 
years due to very challenging macroeconomic 
conditions.  

The Baltika brand performed in line with the 
growth projections made when the expected 
future growth for the brand was reassessed 
when the brand was impaired in 2017. 

ACCOUNTING ESTIMATES  
AND JUDGEMENTS 

Brands 
The test for impairment of brands is performed using 
the relief from royalty method and is based on the 
expected future cash flows generated from the 
royalty payments avoided for the individual brand for 
the next 20 years and projections for subsequent 
years. 

The risk-free cash flows are discounted using a 
discount rate reflecting the risk-free interest rate with 
the addition of the risk premium associated with the 
individual brand.  

Key assumptions  
The key assumptions on which management bases its 
cash flow projection include the expected useful life, 
revenue growth, a theoretical tax amortisation 
benefit, the royalty rate and the discount rate. 

Expected useful life 
Management has assessed that the value of brands 
with indefinite useful life can be maintained for an 
indefinite period, as these are well-established brands 
in their markets, some of which have existed for 
centuries. The beer industry is characterised as being 
very stable with consistent consumer demand and a 
predictable competitive environment, and is expected 
to be profitable for the foreseeable future. Control of 
the brands is legally established and is enforceable 
indefinitely. 

In management’s opinion, the risk of the useful life of 
these brands becoming finite is minimal because of 
their individual market positions and because current 
and planned marketing initiatives are expected to 
sustain their useful life. 

Revenue growth 
At the time of acquisition of any individual brand, a 
revenue growth curve is forecast based on a long-
term strategic view of the risk and opportunities 
relevant to the brand. The curve is forecast for a 20-
year horizon. This horizon reliably reflects the lengthy 
process of implementing brand strategies to support a 
brand occupying its intended place in the Group’s 
portfolio. The forecast period applied is comparable 
with the common term of the majority of licence 
agreements to which the Group is party.  

In the local markets, the product portfolio usually 
consists of local power brands and international 
premium brands. When projecting revenue growth for 
local brands, in addition to its commercial strength – 
such as market share and segment position – the 
forecast takes into consideration the demographics of 
the primary markets, including expected development 
in population, consumption levels, generation-shift 
patterns, rate of urbanisation, beer market maturity, 
level of premiumisation, circumstances generally 
limiting the growth opportunities for alcoholic 
beverages etc.  

For brands with global or regional presence, 
enhanced investments in product development and 
marketing are expected. The expected growth rate for 
these brands is generally higher than for more 
localised brands, and is usually highest early in the 
20-year period. 

Depending on the nominal growth expectations for 
the individual brand, the revenue growth in individual 
years may be above, equal to or below the forecast 
inflation level in the markets where the brand is 
present. 

When preparing budgets, consideration is given to 
events or circumstances that are relevant in order to 
reliably project the short-term performance of each  
brand. Examples include significant campaign 
activities, changes in excise duties etc., which may 
have a short-term impact but are non-recurring and 
quickly absorbed by the business. Since the impact is 
not material to the long-term projections, it is not 
taken into consideration when estimating the long-
term and terminal period growth rates. Please refer 
to the description of the impact of increases in excise 
duties in the description of sales prices in section 
2.2.2. 

Tax benefit 
The theoretical tax benefit applied in the test makes 
use of tax rates and amortisation periods based on 
current legislation. The impairment test applies tax 
rates in the range of 15-34% and amortisation 
periods of 5-10 years. 

Royalty rate 
Royalties generated by a brand are based on the 
Group’s total income from the brand and are earned 
globally, i.e. the income is also earned outside the 
CGU that owns the brand. If external licence 
agreements for the brand already exist, the market 
terms of such agreements are taken into 
consideration when assessing the royalty rate that 
the brand is expected to generate in a transaction 
with independent parties. The royalty rate is based on 
the actual market position of the individual brand in 
the global, regional and local markets and assumes a 
20-year horizon. This term is common to the 
beverage industry when licensing brands. 

For some brands, the share of the total beer market 
profit exceeds the volume share to an extent that 
creates significant market entry barriers for 
competing brands and justifies a higher royalty rate. 

Key assumptions 

2019 

Baltika brand 

International brands 

Royalty rates 

Average  
revenue 
growth 

3% 

1% 

Terminal  
period growth 

Pre-tax  
discount rate 

Post-tax  
discount rate 

International, premium and  
speciality beers 

4% 

1% 

10.8% 

4.4% 

9.5% 

3.5% 

Strong regional and national brands 

Local and mainstream brands 

3.5-15.0% 

3.0-5.0% 

2.0-3.5% 

 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
   
   
   
   
   
   
   
   
   
 
In recent years, the Bank of Russia has expressed its 
expectations of a positive future real interest rate at 
around 2.5-3.0% in the short term.  

The current economic environment in Russia indicates 
that a stable long-term real interest rate lower than 
the current level will be reached within a few years. In 
addition, the latest published expectations from key 
international financial institutions show an expected 
long-term real interest rate of 2.5%. Therefore, a real 
interest rate of 2.5% is maintained as the long-term 
growth expectation in the impairment test. 

The impairment test of the Baltika brand is sensitive 
to changes in the real interest rate. Since no expected 
future long-term real interest rate can be directly 
observed, the estimate of a real interest rate is 
subjective and associated with risk. 

Interest rates applied in Western Europe 
Western Europe is experiencing very low interest 
rates, which in several countries are even lower than 
inflation, resulting in negative real interest rates. The 
Group generally applies a growth rate in the terminal 
period that is equal to or slightly lower than expected 
inflation. Management does not expect assets and 
CGUs subject to impairment testing to have a 
negative real interest rate in perpetuity.  

To avoid applying negative real interest rates in 
perpetuity, the discount rate applied for the 
calculation of net present value of the cash flows in 
the terminal period has been adjusted to include an 
interest rate that is at least equal to the expected rate 
of inflation. 

SECTION 2.2 (CONTINUED) 
IMPAIRMENT  

Discount rates 
The discount rate is a weighted average cost of 
capital (WACC) that reflects the risk-free interest rate 
with the addition of a risk premium relevant to each 
brand. 

The risk-free interest rates used in the impairment 
tests are based on observed market data. For 
countries where long-term risk-free interest rates are 
not observable or valid due to specific national or 
macroeconomic conditions, the interest rate is 
estimated based on observations from other markets 
and/or long-term expectations expressed by 
international financial institutions considered reliable 
by the Group.  

The added credit risk premium (spread) for the risk-
free interest rate is fixed at market price or slightly 
higher, reflecting the expected long-term market 
price. The aggregate interest rate, including spread, 
thereby reflects the long-term interest rate applicable 
to the Group’s investments in the individual markets. 

Interest rates applied in Eastern Europe 
In recent years, the macroeconomic situation has 
deteriorated significantly in Eastern Europe, resulting 
in interest rates and inflation increasing to a level 
significantly higher than the Group’s long-term 
expectations.  

The use of expected future interest rates in lieu of 
appropriate observable interest rates does not impact 
the conclusion of the impairment test because the 
relationship between discount rates and growth rates 
(the real interest rate) is expected to be constant. 
Expectations for the long-term real interest rate 
remain a key assumption for the impairment testing 
in general, and for CGUs with exposure to the Russian 
market in particular.  

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

76 

2.2.4 SENSITIVITY TESTS 
Sensitivity tests have been performed to 
determine the lowest forecast and terminal 
period growth rates and/or highest discount 
rates that can occur in the groups of CGUs and 
brands with indefinite useful life without 
leading to any impairment loss.  

The risk-free interest rates observable for 
Western Europe remained low at the end of 
2019. The sensitivity tests calculate the impact 
of higher interest rates and allow for a double-
digit percentage-point increase in risk-free 
interest rates.  

Due to a challenging macroeconomic situation 
in some CGUs and groups of CGUs, the Group 
performed additional sensitivity tests to ensure 
that a potential impairment was not 
overlooked. These additional sensitivity tests 
did not identify any potential impairment.  

GOODWILL 
The test for impairment of goodwill did not 
identify any CGUs or groups of CGUs to which 
goodwill is allocated where a reasonably 
possible negative change in a key assumption 
would cause the carrying amount to exceed the 
recoverable amount.  

The goodwill allocated to Eastern Europe was 
primarily recognised when the Group 
completed the step acquisition of the remaining 
50% of the Baltic Beverage Holding Group from 
Scottish & Newcastle in 2008. However, the 
impairment test includes 100% of the cash flow 
generated by Eastern Europe, resulting in the  

recoverable amount significantly exceeding the 
carrying amount. 

BRANDS 
Following the impairment losses recognised in 
2017 and 2016 for the Baltika and Chongqing 
Brewery Group brands, a reasonably possible 
negative change in a key assumption would 
cause the carrying amount to exceed the 
recoverable amount. The sensitivity to changes 
in the assumptions is shown in the table below. 

Key assumptions 
The key assumptions relevant to the 
assessment of the recoverable amount are: 
• Volume  
• Price  
• Discount rate 

The assumptions for volume and pricing are 
closely linked, which, together with the 
presence of multiple sub-brands in different 
geographies within each brand, makes 
individual sensitivity testing on the basis of 
these two assumptions highly impractical. 
Instead, sensitivity testing is performed for the 
overall revenue growth rate, both in the 
forecast period and the terminal period. 

The sensitivity test for the maximum decline in 
growth rate in the forecast period assumes a 
year-on-year decline in the nominal growth 
rate, thereby estimating the accumulated effect 
of a negative change for the full forecast 
period.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

77 

SECTION 2.2 (CONTINUED) 
IMPAIRMENT  

The sensitivity tests were completed assuming 
all other assumptions were unchanged, as it is 
relevant to assess the sensitivity to, for 
example, a decline in the growth rate 
independently of changes in the discount rate. 
This is because the growth rate in itself might 
be impacted by changes in brand strategy and 
other market factors. 

The sensitivity calculated also assumes a 
straight-line impact despite the fact that 
changes in market dynamics and adjustments 
to these will in practice have different impacts 
in the individual years and might not apply in 
the long term. 

Western European interest rates have been low 
for several years and are currently lower than 
inflation. An increase in the interest rates 
without a corresponding change in inflation will 
result in a lower recoverable amount for brands 
and could potentially lead to impairment. The 
risk of a significant write-down is considered 
by management to be very low. 

Sensitivity test 

DKKbn 

∆ 

Baltika brand 

Chongqing Brewery Group brands 

Baltika brand 
The Baltika brand was written down to its 
recoverable amount at the end of 2017. As a 
result, even a small negative change in the key 
assumptions could lead to further impairment.  

negative change in the interest rate, the 
terminal growth rate and the average growth 
rate in the forecast period (year on year) would 
result in a reduction in the recoverable amount 
of DKK 1.7bn. 

At 31 December 2019, the carrying amount of 
the Baltika brand amounted to DKK 6,402m 
(2018: DKK 5,585m). 

Changes in the market dynamics in Russia and 
the increasingly challenging competitive 
environment could have a significant negative 
impact on the recoverable amount. 
Macroeconomic recovery could lead to further 
premiumisation or localisation, which could 
drive consumers towards international brands 
or local/regional brands. 

An increase in the real interest rate from the 
current 2.5%, either because of a higher interest 
rate or lower inflation, could significantly 
reduce the recoverable amount.  

A 1 percentage point increase in the risk-free 
interest rate would result in a reduction in the 
recoverable amount of DKK 1.0bn, and a 1 
percentage point decrease in the terminal 
growth rate would result in a reduction in the 
recoverable amount of DKK 0.4bn. The 
combined effect of a 1 percentage point 

Average  
forecast  
growth rate 

Terminal  
period 
growth rate 

Risk-free  
interest rate 

-1 %-point 

-1 %-point 

+1 %-point 

  -0.7 

-0.1 

  -0.4 

-0.1 

-1.0 

-0.1 

Chongqing Brewery Group brands 
The Chongqing Brewery Group brands were 
written down to their recoverable amount in 
2016, and the recoverable amount at the end 
of 2019 remained close to the carrying amount 
of DKK 902m (2018: DKK 895m). As a result, 
a reasonably possible negative change in the 
key assumptions could lead to further 
impairment.  

The brands are sensitive to developments in the 
mainstream segment in China, where pressure 
from premium and upper-mainstream 
segments – in which the brands are not 
represented – could lead to a further drop in 
market share and thereby a further reduction 
of the recoverable amount.  

Similarly, a change in consumer trends towards 
the discount segment could have a negative 
impact on the recoverable amount. 

A 1 percentage point increase in the risk-free 
interest rate would result in a reduction in the 
recoverable amount of DKK 0.1bn, and a  
1 percentage point decrease in the terminal 
growth rate would result in a reduction in the 
recoverable amount of less than DKK 0.1bn. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
SECTION 2.3   
INTANGIBLE ASSETS 
AND PROPERTY, 
PLANT AND 
EQUIPMENT 

DKK million 

2019 

Cost 

Cost at 1 January  

Recognition of right-of-use assets 

Restated cost at 1 January  

Acquisition of entities 

Additions, including right-of-use assets 

Disposals 

Transfers  

Foreign exchange adjustments etc.  

Cost at 31 December 

Disposals 

Amortisation and depreciation 

Impairment losses 

Transfers 

Foreign exchange adjustments etc.  

Amortisation, depreciation and impairment losses at 31 December 

Carrying amount at 31 December  

Right-of-use assets included at 31 December 

Amortisation and depreciation 

Carrying amount at 31 December  

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

78 

Intangible assets 

Property, plant and equipment 

Asset base 

Goodwill  

Brands 

Other  
intangible  
assets  

Total 

Land and 
buildings 

Plant and 
machinery 

Other 
equipment, 
fixtures and 
fittings 

Total 

Total 

  52,535 

  25,028 

  5,683 

  83,246 

  - 

  - 

  - 

  - 

  52,535 

  25,028 

  5,683 

  83,246 

  28,960 

  23 

 14,197 

  564 

60,751 

1,592 

 143,997 

1,592 

  28,983 

 14,761 

  62,343 

 145,589 

  22 

  - 

  - 

  - 

301 

  - 

  - 

  - 

1,969 

2,219 

 4 

 118 

 -925 

 3 

  84 

  54,526 

  27,548 

  4,967 

  - 

  - 

  - 

  - 

12 

 1,618 

  52,908 

  - 

21 

 6 

  - 

 1,261 

 11,593 

15,955 

  4,467 

  -914 

  405 

 7 

-3 

  63 

  4,025 

  942 

  327 

 118 

 -925 

 3 

  4,272 

87,041 

16,378 

  -914 

  426 

13 

-3 

1,336 

17,236 

  69,805 

17,594 

1,005 

18,599 

  - 

  424 

 -873 

515 

  592 

 115 

2,139 

 -1,028 

 -680 

1,066 

 4 

  2,448 

  -2,011 

156 

  402 

19,257 

  30,595 

15,760 

  7,779 

17,447 

 -434 

  624 

  35 

10 

  244 

  8,258 

10,999 

 -884 

1,420 

  64 

 -16 

  796 

18,827 

 11,768 

  10,131 

 -1,825 

  2,042 

 9 

 9 

  275 

 10,641 

 5,119 

 119 

 5,011 

 -3,912 

-9 

  2,060 

65,612 

  35,357 

 -3,143 

  4,086 

108 

 3 

 1,315 

  37,726 

  27,886 

  446 

5,129 

-4,837 

-6 

  6,332 

 152,653 

51,735 

-4,057 

4,512 

 121 

  - 

2,651 

  54,962 

97,691 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

167 

 1,013 

 8 

  26 

  227 

  469 

  402 

1,508 

  402 

1,508 

Amortisation, depreciation and impairment losses 

Amortisation, depreciation and impairment losses at 1 January 

1,606 

10,305 

 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
      
   
   
   
   
 
SECTION 2.3 (CONTINUED) 
INTANGIBLE ASSETS 
AND PROPERTY, 
PLANT AND 
EQUIPMENT 

DKK million 

2018 

Cost 

Cost at 1 January  

Acquisition of entities 

Additions 

Disposal of entities 

Disposals 

Transfers  

Foreign exchange adjustments etc.  

Cost at 31 December 

Goodwill  

Brands 

 52,113 

  2,047 

  - 

  - 

  - 

  - 

  27,243 

  - 

  - 

  - 

  - 

  - 

 -1,625 

  52,535 

 -2,215 

  25,028 

Amortisation, depreciation and impairment losses 

Amortisation, depreciation and impairment losses at 1 January 

 1,616 

 11,553 

Disposal of entities 

Disposals 

Amortisation and depreciation 

Impairment losses 

Transfers 

Foreign exchange adjustments etc.  

Amortisation, depreciation and impairment losses at 31 December 

Carrying amount at 31 December  

  - 

  - 

  - 

  - 

  - 

  - 

  - 

21 

  - 

  - 

 -10 

1,606 

  50,929 

 -1,269 

10,305 

14,723 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

79 

Intangible assets 

Property, plant and equipment 

Asset base 

Total 

Land and 
buildings 

Plant and 
machinery 

Other 
equipment, 
fixtures and 
fittings 

Total 

Total 

13,632 

  58,487 

 143,558 

85,071 

  2,047 

127 

 -21 

  -108 

 8 

-3,878 

16,746 

1,003 

159 

 -21 

  -179 

 115 

 -229 

28,109 

  438 

  2,490 

-5 

 -850 

 -582 

 -640 

41 

 1,251 

  - 

 -978 

  458 

 -207 

  5,683 

  83,246 

17,594 

  28,960 

 14,197 

4,109 

 -21 

  -100 

516 

  - 

  - 

-37 

  4,467 

 1,216 

17,278 

 -21 

  -100 

  537 

  - 

  - 

  -1,316 

16,378 

  66,868 

  7,472 

 -21 

  -129 

  469 

15 

 -13 

 -14 

  7,779 

9,815 

  17,181 

  9,509 

-3 

  -631 

1,374 

-3 

 -21 

 -450 

17,447 

  11,513 

  - 

 -930 

1,684 

  55 

-43 

  -144 

  10,131 

  4,066 

1,482 

  3,900 

-26 

-2,007 

-9 

 -1,076 

60,751 

34,162 

-24 

 -1,690 

  3,527 

  67 

-77 

 -608 

  35,357 

  25,394 

  3,529 

  4,027 

-47 

  -2,115 

 -1 

-4,954 

 143,997 

51,440 

-45 

 -1,790 

  4,064 

  67 

-77 

 -1,924 

51,735 

  92,262 

Other  
intangible  
assets  

5,715 

  - 

127 

 -21 

  -108 

 8 

-38 

 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

80 

SECTION 2.3 (CONTINUED) 
INTANGIBLE ASSETS 
AND PROPERTY, 
PLANT AND 
EQUIPMENT  

Property, plant and equipment under 
construction amounted to DKK 1,514m (2018: 
DKK 2,126m) and mainly related to the new 
central office in Copenhagen. For 2018, it also 
included the greenfield brewery in Germany, 
which started production in November 2019. 
Property, plant and equipment under 
construction are recognised in plant and 
machinery until completion. 

Other equipment, fixtures and fittings include 
transport, office and draught beer equipment, 
coolers and returnable packaging materials. 

Other intangible assets include software, land 
use rights and beer delivery rights.  

RIGHT-OF-USE ASSETS  
The Group leases various properties and 
warehouses, production equipment, cars and 
trucks. Lease terms are negotiated on an 
individual basis and contain a wide range of 
different terms and conditions. 

As of 1 January 2019, the Group implemented 
IFRS 16 and recognised right-of-use assets at 
a total value of DKK 1,592m. During the year, 
additions amounted to DKK 537m and 
depreciation to DKK 402m. 

Lease expenses recognised in the income 
statement related to short-term leases and 
leases of low-value assets and amounted to 
DKK 96m. Such contracts comprise the lease of 
copy and printing machines, coffee machines, 
small IT devices and similar equipment. 

For disclosures of the lease liabilities, please 
refer to sections 4.4.1 and 4.7. 

CAPITAL COMMITMENTS  
The Group has entered into various capital 
commitments that will not take effect until 
after the reporting date and have therefore not 
been recognised in the consolidated financial 
statements. Capital commitments amounted to 
DKK 56m (2018: DKK 229m). 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

Useful lives and residual value of intangible  
assets with finite useful life and property,  
plant and equipment  
Useful life and residual value are initially assessed 
both in acquisitions and in business combinations. 

Management assesses brands and property, plant 
and equipment for changes in useful life. If an 
indication of a reduction in the value or useful life 
exists, such as changes in production structure, 
restructuring and brewery closures, the asset is tested 
for impairment. If necessary, the asset is written 
down or the amortisation/depreciation period is 
reassessed and, if necessary, adjusted in line with the 
asset’s changed useful life. When changing the 
amortisation or depreciation period due to a change 
in the useful life, the effect on amortisation/ 
depreciation is recognised prospectively as a change 
in accounting estimates. 

Lease and service contracts 
At inception of a contract, management assesses 
whether the contract is or contains a lease. 
Management considers the substance of any service 
being rendered to classify the arrangement as either a 
lease or a service contract. Particular importance is 
attached to whether fulfilment of the contract 
depends on the use of specific assets. The assessment 
involves judgement of whether the Group obtains 
substantially all the economic benefits from the use 
of the specified asset and whether it has the right to 
direct how and for what purpose the asset is used.  If 
these criteria are satisfied at the commencement 
date, a right-of-use asset and a lease liability are 
recognised in the statement of financial position. 

In determining the lease term, management considers 
all the facts and circumstances that create an 
economic incentive to exercise an extension option or 
not to exercise a termination option. Extension or 
termination options are only included in the lease 
term if the lease is reasonably certain to be extended 
or not terminated. The term is reassessed if a 
significant change in circumstances occurs. The 
assessment of purchase options follows the same 
principles as those applied for extension options.  

The lease payment for cars and trucks often includes 
cost of service and insurance. When these costs are 
not objectively accessible, the Group estimates the 
cost when separating the service component from the 
lease. 

Amortisation, depreciation and impairment losses  

DKK million 

Cost of sales 

Sales and distribution expenses 

Administrative expenses 

Special items 

Total 

Intangible assets  Property, plant and equipment 

2019 

  46 

  209 

 171 

13 

  439 

2018 

216 

197 

124 

  - 

  537 

2019 

2,591 

1,267 

  258 

  78 

4,194 

Gain/loss on disposal of assets 

2018 

  2,633 

  748 

DKK million 

173 

  40 

Gain on disposal of property, plant and equipment and intangible assets 

Loss on disposal of property, plant and equipment and intangible assets 

  3,594 

Total 

2019 

  90 

-34 

  56 

2018 

  36 

-23 

13 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

81 

equipment, are recognised in the carrying amount of 
the asset if it is probable that the costs will result in 
future economic benefits for the Group. The replaced 
components are derecognised from the statement of 
financial position and recognised as an expense in the 
income statement. Costs incurred for ordinary repairs 
and maintenance are recognised in the income 
statement as incurred. 

Useful life, amortisation, depreciation and 
impairment losses  
Useful life and residual value are determined at the 
acquisition date and reassessed annually. If the 
residual value exceeds the carrying amount, 
depreciation is discontinued.  

Amortisation and depreciation are recognised on a 
straight-line basis over the expected useful life of the 
assets, taking into account any residual value. The 
expected useful life and residual value are determined 
based on past experience and expectations of the 
future use of assets. 

Depreciation is calculated on the basis of the cost less 
the residual value and impairment losses. 

Amortisation and depreciation are recognised as cost 
of sales, sales and distribution expenses, and 
administrative expenses depending on the use of the 
asset. 

Impairment 
Impairment losses of a non-recurring nature are 
recognised under special items. 

The expected useful life is as follows:  

Brands with finite 
useful life 

Software 

Delivery rights 

Customer  
agreements/ 
relationships 

Normally 20 years 

Normally 3-5 years. Group-wide 
systems developed as an 
integrated part of a major 
business development  
programme: 5-7 years 

Depending on contract; if no 
contract term has been agreed, 
normally not exceeding 5 years 

Depending on contract with the 
customer; if no contract exists, 
normally not exceeding 20 years 

Buildings 

Technical installations 

Brewery equipment 

Filling and bottling equipment 

Technical installations in warehouses 

On-trade and distribution equipment 

Fixtures and fittings, other plant  
and equipment 

Returnable packaging materials 

Hardware 

Land  

20-40 years 

15 years 

15 years 

8-15 years 

8 years 

5 years 

5-8 years 

3-10 years 

3-5 years 

Not depreciated 

Leases 
At the commencement date, the Group recognises a 
lease liability and a corresponding right-of-use asset 
at the same amount, except for short-term leases of 
12 months or less and leases of low-value assets. 

A right-of-use asset is initially measured at cost, 
which equals the initial lease liability and initial direct 
costs less any lease incentives received. The Group 
has applied the practical expedient option allowed 
under IFRS by using a portfolio approach for the 
recognition of lease contracts related to assets of the 
same nature and with similar lease terms, i.e. cars 
and trucks.  

Subsequently, the right-of-use asset is measured at 
cost less depreciation and impairment losses, and 
adjusted for remeasurement of the lease liability. The 
right-of-use asset is depreciated over the earlier of 
the lease term or the useful life of the asset. The 
impairment testing of right-of-use assets follows the 
same principles as those applied for property, plant 
and equipment, cf. section 2.2. 

Right-of-use assets are recognised as property, plant 
and equipment. 

The Group has elected not to recognise right-of-use 
assets and liabilities for leases with a term of 12 
months or less and leases of low-value assets. Lease 
payments related to such leases are recognised in the 
income statement as an expense on a straight-line 
basis over the lease term. 

Government grants and other funding 
Grants and funding received for the acquisition of 
assets and development projects are recognised in the 
statement of financial position by deducting the grant 
from the carrying amount of the asset. The grant is 
recognised in the income statement over the life of 
the asset as a reduced depreciation charge. 

INTANGIBLE ASSETS 
AND PROPERTY, 
PLANT AND 
EQUIPMENT  

ACCOUNTING 
POLICIES 

Cost  
Intangible assets and property, plant and equipment 
are initially recognised at cost and subsequently 
measured at cost less accumulated amortisation or 
depreciation and impairment losses. 

Cost comprises the purchase price and costs directly 
attributable to the acquisition until the date when the 
asset is available for use. The cost of self-constructed 
assets comprises direct and indirect costs of 
materials, components, sub-suppliers, wages and 
salaries, and capitalised borrowing costs on specific or 
general borrowings attributable to the construction of 
the asset, and is included in plant and machinery. 

Research and development costs are recognised in 
the income statement as incurred. Development costs 
of intangible assets, for example software, are 
recognised as other intangible assets if the costs are 
expected to generate future economic benefits.  

For assets acquired in business combinations, 
including brands and property, plant and equipment, 
cost at initial recognition is determined by estimating 
the fair value of the individual assets in the purchase 
price allocation. 

Goodwill is only acquired in business combinations 
and is measured in the purchase price allocation. 
Goodwill is not amortised but is subject to an annual 
impairment test, cf. section 2.2. 

Where individual components of an item of property, 
plant and equipment have different useful lives, they 
are accounted for as separate items.  

Subsequent costs, for example in connection with 
replacement of components of property, plant and 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
 
   
 
   
   
   
   
 
 
 
 
 
 
 
 
 
SECTION 3 

SPECIAL ITEMS 
AND PROVISIONS 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

82 

1,064m 

SPECIAL ITEMS, INCOME 
(DKK) 
Impacted by gains on disposal of two 
brewery sites in Western Europe.  

-563m 

SPECIAL ITEMS, EXPENSES 
(DKK) 
Impacted by restructurings in Western and 
Eastern Europe and an increase in 
provisions related to the disposal of a 
brewery site made in previous years. 

SECTION 3.1  
SPECIAL ITEMS 

SPECIAL ITEMS, INCOME 
In 2019, the Group recognised gains on the 
disposal of a brewery site in Trondheim, 
Norway, and the former brewery site in 
Hamburg, Germany. 

In November 2019, Carlsberg Deutschland 
moved its operations to a new brewery outside 
Hamburg. Construction of the new brewery 
commenced in 2016, and the old brewery was 
sold the same year. However, the sale was 
contingent on the move to the new brewery. 
The sales price was received in 2016 and 
recognised as a prepayment within borrowings. 
At the completion date in November 2019, the 
gain on disposal was recognised as special item 
income and the proceeds were recognised as 
cash flow from disposal of property, plant and 
equipment, reversing the borrowings thereby 
decreasing the external financing cash flow. 

In 2018, special items were impacted by the 
disposal of land and buildings in Russia and the 
UK, which had been impaired in previous years, 
reversed provisions made for projects in prior 
years and the disposal of two minor entities in 
China. 

SPECIAL ITEMS, EXPENSES 
In 2019, the Group carried out various 
restructuring projects across Western and 
Eastern Europe. The restructuring projects were 
the result of the continued focus on cost and 
efficiency initiatives, and included changes in 
sales and distribution operations and related 
organisational changes, including termination 
of employees. These projects typically run over 
several years. 

Furthermore, special items included an increase 
in provisions retained by the Group on disposal 
of a former brewery site in previous years. 

In addition to restructuring projects, special 
items in 2018 were impacted by impairment 
losses on returnable steel kegs and filling lines 
due to the roll-out of the DraughtMaster 
system in Western Europe.  

Special items 

DKK million 

Special items, income 

Gain on disposal of entities and assets 

Disposal of property, plant and equipment previously impaired, including  
adjustments to gains and reversal of provisions made in prior years 

Reversal of impairment losses, cf. section 2.2 

Revaluation gain on step acquisition of entities, cf. section 5.2 

Total 

Special items, expenses 

Restructurings and impairment of property, plant and equipment in Western Europe, net 

Restructurings and impairment of property, plant and equipment in Asia, net 

Restructurings and impairment of property, plant and equipment in Eastern Europe, net 

Provisions related to disposal of a former brewery site in previous years 

Impairment of brands, cf. section 2.2 

Other 

Total 

Special items, net 

2019 

2018 

 1,061 

  - 

 3 

  - 

  42 

199 

  49 

13 

1,064 

  303 

 -337 

-8 

-96 

-110 

-6 

-6 

 -563 

501 

 -323 

-54 

  - 

  - 

  - 

 -14 

  -391 

-88 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 3.1 (CONTINUED) 
SPECIAL ITEMS 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

The use of special items entails management 
judgement in the separation from ordinary items. 
Management carefully considers individual items and 
projects (including restructurings) in order to ensure 
the correct distinction and split between operating 
activities and significant income and expenses of a 
special nature.  

Management initially assesses the entire restructuring 
project and recognises all present costs of the project. 
The projects are assessed on an ongoing basis, with 
additional costs possibly being incurred during the 
lifetime of the project. 

The estimate includes expenses related to termination 
of employees, onerous contracts, break fees and 
other obligations arising in connection with 
restructurings. Management reassesses the useful life 
and residual value of non-current assets used in an 
entity undergoing restructuring. 

Impact of special items on operating profit  

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

83 

ACCOUNTING 
POLICIES 

Special items include significant income and expenses 
of a special nature in terms of the Group’s revenue-
generating activities that cannot be attributed directly 
to the Group’s ordinary operating activities.  

Special items also include significant non-recurring 
items, including termination benefits related to 
retirement of members of the Executive Committee, 
impairment of goodwill and brands, gains and losses 
on the disposal of activities and associates, 
revaluation of the shareholding in an entity held 
immediately before a step acquisition of that entity, 
and transaction costs in a business combination.  

Significant restructuring of processes and structural 
adjustments are included in special items. 

Special items are shown separately from the Group’s 
ordinary operations to facilitate a better 
understanding of the Group’s financial performance. 

SECTION 3.2   
PROVISIONS 

Restructuring provisions relate to termination 
benefits to employees made redundant, 
primarily as a result of a restructuring project 
accounted for as special items.  

In 2019, restructuring provisions of DKK 311m 
related primarily to Kronenbourg, Ringnes, 
Carlsberg Sverige and certain local supply 
companies. 

Other provisions of DKK 4,989m related to 
ongoing disputes and lawsuits, profit sharing in 
France and employee obligations other than 
retirement benefits. 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

In connection with restructurings, management 
assesses the timing of the costs to be incurred, which 
influences the classification as current or non-current 
liabilities. Provision for onerous contracts is based on 
agreed terms with the other party and expected 
fulfilment of the contract based on the current 
estimate of volumes, use of raw materials etc.  

Management assesses provisions, contingent assets 
and liabilities and the likely outcome of pending or 
probable lawsuits etc. on an ongoing basis. The 
outcome depends on future events, which are by 
nature uncertain. In assessing the likely outcome of 
lawsuits and tax disputes etc., management bases its 
assessment on external legal advice and established 
precedents. 

DKK million 

2019 

2018 

Transfers 

If special items had been recognised in operating profit before special items,  
they would have been included in the following line items: 

Cost of sales 

Sales and distribution expenses 

Administrative expenses 

Other operating income 

Other operating expenses 

Special items, net 

Discounting 

Foreign exchange adjustments etc. 

Provisions at 31 December 2019 

-112 

-151 

14 

179 

 -18 

-88 

Recognised in the statement of  
financial position  

Non-current provisions 

Current provisions 

Total 

 -296 

-77 

  55 

 1,061 

 -242 

501 

Provisions 

DKK million 

Provisions at 1 January 2019 

Acquisition of entities 

Additional provisions recognised 

Used during the year 

Reversal of unused provisions 

Restructurings 

Onerous   
contracts 

381 

  - 

102 

  -170 

 -13 

 4 

 4 

 3 

  408 

 2 

 5 

 -41 

  - 

18 

 3 

 5 

Other 

4,138 

154 

  702 

 -206 

  -122 

291 

  30 

 2 

Total 

  4,927 

156 

  809 

  -417 

  -135 

313 

  37 

10 

 311 

  400 

  4,989 

  5,700 

  88 

  223 

 311 

  356 

  44 

  400 

  3,593 

1,396 

  4,989 

  4,037 

1,663 

  5,700 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

84 

GUARANTEES AND COMMITMENTS 
The Group has issued guarantees for loans etc. 
raised by third parties (non-consolidated 
entities) of DKK 395m (2018: DKK 511m). In 
2019 and 2018, no guarantees were issued for 
loans raised by associates and joint ventures. 

Certain guarantees etc. are issued in connection 
with disposal of entities and activities. Apart 
from items recognised in the statement of 
financial position or disclosed in the 
consolidated financial statements, these 
guarantees etc. will not have a material effect 
on the Group’s financial position. 

Capital commitments, lease liabilities and 
service agreements are described in section 2.3. 

Furthermore, a dawn raid was conducted in the 
Group’s subsidiary in India in 2018 with 
investigations still ongoing. 

At 31 December 2019, no final rulings had 
been made concerning the ongoing cases in 
any of the entities that have experienced dawn 
raids in recent years. However, there is still a 
significant risk related to these cases due to the 
inherent uncertainty. 

Management and the general counsel 
continuously assess these risks and their likely 
outcome. It is the opinion of management and 
the general counsel that, apart from items 
recognised in the statement of financial 
position, the outcome of these lawsuits, 
disputes etc. cannot be reliably estimated in 
terms of amount or timing. The Group does not 
expect the ongoing lawsuits and disputes to 
have a material impact on the Group’s financial 
position, net profit or cash flow, except for 
items recognised in the statement of financial 
position.  

SECTION 3.2 (CONTINUED) 
PROVISIONS 

ACCOUNTING 
POLICIES 

SECTION 3.3  
CONTINGENT  
LIABILITIES 

Provisions, including profit-sharing provisions, are 
recognised when, as a result of events arising before 
or at the reporting date, the Group has a legal or a 
constructive obligation and it is probable that there 
may be an outflow of economic benefits to settle the 
obligation. 

The Group operates in very competitive 
markets where consolidation is taking place 
within the industry and among our customers 
and suppliers, all of which in different ways 
influences our business.  

Provisions are discounted if the effect is material to 
the measurement of the liability. The Group’s average 
borrowing rate is used as the discount rate.  

Restructuring costs are recognised when a detailed, 
formal restructuring plan has been announced to 
those affected no later than at the reporting date. On 
acquisition of entities, restructuring provisions in the 
acquiree are only included in the opening balance 
when the acquiree has a restructuring liability at the 
acquisition date.  

A provision for onerous contracts is recognised when 
the benefits expected to be derived by the Group from 
a contract are lower than the unavoidable costs of 
meeting its obligations under the contract. 

In the ordinary course of business, the Group is 
party to certain lawsuits, disputes etc. of 
various scopes, some of which are referred to 
below. The resolution of these lawsuits, 
disputes etc. is associated with uncertainty, as 
they depend on legal proceedings, such as 
negotiations between the parties affected, 
governmental actions and court rulings. 

In 2014, the Federal Cartel Office in Germany 
issued a decision and imposed a fine of EUR 
62m for alleged infringement of the 
competition rules in 2007. Carlsberg 
Deutschland appealed the decision to the 
relevant German court and in 2019 received a 
ruling in its favour. The ruling was subsequently 
appealed by the prosecutor to the German 
Supreme Court. 

In 2018, the Group’s associate in Portugal 
received a statement of objections from the 
local authority, which was the next step 
following a previously conducted dawn raid. In 
2019, a fine of EUR 24m was imposed. The 
Group’s associate received two additional 
statements of objections from the local 
authority in 2019 concerning two other cases. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SECTION 4 

FINANCING COSTS, CAPITAL 
STRUCTURE AND EQUITY 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

85 

18.8bn 

NET INTEREST-BEARING DEBT 
(DKK) 
At 31 December 2019, gross financial debt 
amounted to DKK 25.0bn (2018: DKK 24.0bn). 
Net interest-bearing debt was DKK 18.8bn, an 
increase of DKK 1.5bn versus year-end 2018.  

The financial position is impacted by the strong 
free cash flow, which funded a large part of the 
share buy-back initiated in February 2019. 

Changes in net interest-bearing debt (DKKm)  

Furthermore, it was impacted by the 
recognition of lease liabilities of DKK 1.6bn and 
by the release of the prepaid proceeds 
(borrowings) on the disposal of the former 
brewery site in Hamburg, Germany of DKK 
1.0bn. 

The leverage ratio, measured as net interest-
bearing debt to operating profit before 
depreciation, amortisation and impairment 
losses, was 1.25x at year-end (2018: 1.29x). 

1,592 

-12,239

17,313 

4,100

411 

64 

18,776 

2,738 

850 

1,711 

2,236 

4.1bn 

SHARE BUY-BACK (DKK) 
At 31 December 2019, the Company had 
repurchased shares worth DKK 4.1bn under the 
12-month share buy-back programme 
initiated on 6 February 2019.  

46.0bn 

EQUITY (DKK) 
Equity amounted to DKK 46.0bn at 31 
December 2019 (2018: DKK 47.9bn), DKK 
43.4bn of which was attributable to 
shareholders in Carlsberg A/S and DKK 2.6bn 
to non-controlling interests. The change in 
equity of DKK 1.9bn was mainly the result of 
the consolidated profit of DKK 7.5bn being 
offset by the dividend payout of DKK 3.6bn, 
the share buy-back of DKK 4.1bn and non-
controlling interests of DKK 4.5bn, including 
the acquisition of the remaining 25% in 
Cambrew. 

-738m 

NET FINANCIAL ITEMS (DKK) 
Financial items, net, amounted to DKK -738m 
against DKK -722m in 2018. Excluding 
currency gains and fair value adjustments, 
financial items, net, amounted to DKK -650m 
(2018: DKK -758m), positively impacted by 
lower average funding costs.  

Leverage ratio (NIBD/EBITDA) 

2.6

2.2

1.8

1.4

1.0

2015

2016

2017

2018

2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

86 

SECTION 4.1 
FINANCIAL INCOME  
AND EXPENSES 

Interest income primarily relates to interest on 
cash and cash equivalents measured at  
amortised cost. 

Foreign exchange losses, net, include fair value 
adjustments of hedges and foreign exchange 
losses. The fair value adjustment of hedges not 
designated as hedging instruments amounted 
to DKK 88m (2018: DKK -54m), cf. section 
4.8. Foreign exchange losses amounted to DKK 
-176m (2018: DKK 90m). 

Of the net change in fair value of cash flow 
hedges transferred to the income statement, 
DKK -102m (2018: DKK -87m) is included in 
revenue and cost of sales and DKK 7m (2018: 
DKK 10m) is included in financial items. 

Financial items, net (DKKbn) 

-1.6

-1.4

-1.2

-1.0

-0.8

-0.6

-0.4

Financial items recognised in the income statement 

DKK million 

Financial income 

Interest income 

Foreign exchange gains, net 

Interest on plan assets, defined benefit plans 

Other 

Total 

Financial expenses 

Interest expenses 

Capitalised financial expenses 

Foreign exchange losses, net 

Interest cost on obligations, defined benefit plans 

Interest expenses, lease liabilities 

Other 

Total 

Financial items, net, recognised in the income statement 

Financial items excluding foreign exchange, net  

Financial items, net

Financial items, net, excl. fair value and
forex adjustments

2019 

2018 

Financial items recognised in other comprehensive income 

DKK million 

2019 

2018 

153 

  36 

155 

14 

  358 

 -579 

10 

  - 

135 

  - 

189 

  36 

  360 

  -519 

18 

-88 

 -256 

 -12 

  -241 

Foreign exchange adjustments of foreign entities 

Foreign currency translation of foreign entities 

Recycling of cumulative translation differences of entities 
acquired in step acquisitions or disposed of 

Total 

 -232 

Fair value adjustments of hedging instruments 

  - 

Change in fair value of effective portion of cash flow hedges 

 -279 

Change in fair value of cash flow hedges transferred to the income statement 

 -1,098 

 -1,080 

Change in fair value of net investment hedges 

 -738 

 -650 

 -722 

 -758 

Total 

Financial items, net, recognised in other comprehensive income 

  3,479 

-2,685 

 6 

  3,485 

-69 

-2,754 

-93 

  95 

 -325 

 -323 

3,162 

-94 

-77 

 -469 

 -640 

-3,394 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

87 

SECTION 4.2  
NET INTEREST- 
BEARING DEBT 

SECTION 4.3  
CAPITAL  
STRUCTURE  

Of the gross financial debt at year-end, 84% 
(2018: 70%) was long term, i.e. with maturity 
of more than one year. 

Long-term and short-term borrowings 
amounted to DKK 25.0bn at 31 December 
2019 (2018: DKK 24.0bn). Long-term 
borrowings totalled DKK 20.9bn (2018: DKK 
16.8bn) and short-term borrowings totalled 
DKK 4.1bn (2018: DKK 7.2bn). The shift 
between long-term and short-term 
borrowings was mainly due to a EUR 400m 
bond maturing in July 2029, which replaced a 
EUR 750m bond that matured on 3 July 
2019. 

4.3.1 CAPITAL STRUCTURE 
Management regularly assesses whether the 
Group’s capital structure is in the interests of 
the Group and its shareholders. 

The overall objective is to ensure a continued 
development and strengthening of the Group’s 
capital structure that supports long-term 
profitable growth and a solid increase in key 
earnings and ratios. This includes assessment 
of and decisions on the split of financing 
between share capital and borrowings, which is 
a long-term strategic decision to be made in 
connection with significant investments and 
other transactions. 

Carlsberg A/S’ share capital is divided into two 
classes (A shares and B shares). Combined 
with the Carlsberg Foundation’s position as 
majority shareholder (in terms of control), 
management considers that this structure will 
remain advantageous for all of the 
shareholders, enabling and supporting the 
long-term development of the Group. 

The Group targets a leverage ratio below 2.0x. 
At the end of 2019, the leverage ratio was 
1.25x (2018: 1.29x). The Group currently uses 
share buy-back programmes to return excess 
cash to shareholders. 

The size of the share buy-back programmes 
depends on the expected organic and inorganic 
investments needed to grow the business and 
the Group’s intention to maintain a leverage 
ratio below 2.0x. 

The Group generally intends to cancel treasury 
shares which are not used for hedging of 
incentive programmes. 

The Group is rated by Moody’s Investors 
Service and Fitch Ratings. Management 
assesses the risk of changes in the Group’s 
investment-grade rating as an element in 
strategic decisions on capital structure. 
Identification and monitoring of risks that could 
change the rating were carried out on an 
ongoing basis throughout the year.  

The difference of DKK 6.2bn between gross 
financial debt and net interest-bearing debt 
mainly comprised cash and cash equivalents 
and on-trade loans. 

Net interest-bearing debt 

DKK million 

Non-current borrowings 

Current borrowings 

Gross financial debt 

Cash and cash equivalents 

Net financial debt 

Loans to associates, 
interest-bearing portion 

On-trade loans, net 

Other receivables, net 

2019 

  20,879 

 4,112 

24,991 

-5,222 

19,769 

 -226 

 -668 

-99 

Net interest-bearing debt 

18,776 

 17,313 

Share capital 

2018 

16,750 

  7,233 

  23,983 

Class A shares 

Class B shares 

Total share capital 

Shares of 
DKK 20 

Nominal 
value, 
DKK ’000 

Shares of 
DKK 20 

Nominal 
value, 
DKK ’000 

Shares of 
DKK 20 

Nominal 
value, 
DKK ’000 

-5,589 

1 January 2018 

33,699,252 

673,985 

 118,857,554 

 2,377,151 

152,556,806 

3,051,136 

18,394 

No change in 2018 

  - 

  - 

  - 

  - 

  - 

 - 

 -325 

  -717 

-39 

31 December 2018 

33,699,252 

673,985 

 118,857,554 

 2,377,151 

 152,556,806 

3,051,136 

No change in 2019 

  - 

  - 

  - 

  - 

  - 

 - 

31 December 2019 

33,699,252 

673,985 

 118,857,554 

 2,377,151 

 152,556,806 

3,051,136 

A shares carry 20 votes per DKK 20 share. B shares carry two votes per DKK 20 share. A preferential right to an 8% 
non-cumulative dividend is attached to B shares. Apart from votes and dividends, all shares rank equally. 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

88 

SECTION 4.3 (CONTINUED) 
CAPITAL STRUCTURE 

At 31 December 2019, dividends to non-
controlling interests of DKK 41m (2018: DKK 
38m) were payable. 

Transactions with shareholders  
in Carlsberg A/S 

4.3.2 EQUITY 

DIVIDENDS 
The Group proposes a dividend of DKK 21.00 
per share (2018: DKK 18.00 per share), 
amounting to DKK 3,204m (2018: DKK 
2,746m). The proposed dividend has been 
included in retained earnings at 31 December 
2019. 

Dividends to be paid out in 2020 for 2019, net 
of dividends on treasury shares held at 31 
December 2019, will amount to DKK 3,108m. 
Dividends paid out in 2019 for 2018, net of 
dividends on treasury shares, amounted to 
DKK 2,738m (paid out in 2018 for 2017: DKK 
2,439m). Dividends paid out to shareholders in 
Carlsberg A/S do not impact taxable income in 
Carlsberg A/S. 

SHARE BUY-BACK AND TREASURY SHARES 
On 6 February 2019, the Company initiated a 
12-month DKK 4.5bn share buy-back 
programme. At 31 December 2019, 4,518,999 
B shares had been repurchased at a total 
purchase price of DKK 4.1bn as part of this 
programme. 

According to the authorisation of the Annual 
General Meeting, the Supervisory Board may, 
in the period until 13 March 2023, allow the 
Company to acquire treasury shares up to a 
total holding of 10% of the nominal share  
capital at a price quoted on Nasdaq 
Copenhagen at the time of acquisition with a 
deviation of up to 10%. The permitted holding 
of treasury shares covers those acquired in 
share buy-back programmes. The Company 
holds no class A shares. 

DKK million 

Dividends paid to 
shareholders 

Acquisition of treasury 
shares 

Disposal of treasury 
shares 

Total 

2019 

2018 

-2,738 

-2,439 

 -4,100 

  -128 

  - 

-6,838 

  78 

-2,489 

Transactions with non-controlling interests 

DKK million 

Dividends paid to NCI 

Consideration paid for 
acquisition of NCI 

Total 

2019 

 -850 

 -1,670 

-2,520 

2018 

  -831 

 -355 

  -1,186 

The acquisition of non-controlling interests 
relates to shares in Cambrew and in Carlsberg 
Ukraine, cf. section 5.2. 

ACCOUNTING 
POLICIES 

Proposed dividends 
The proposed dividend is recognised as a liability at 
the date when it is adopted at the Annual General 
Meeting (declaration date). The dividend 
recommended by the Supervisory Board, and 
therefore expected to be paid for the year, is 
disclosed in the statement of changes in equity. 

Treasury shares 
Cost of acquisition, consideration received and 
treasury share dividends received are recognised 
directly in equity as retained earnings. Capital 
reductions from the cancellation of treasury shares 
are deducted from the share capital at an amount 
corresponding to the nominal value of  
the shares and added to retained earnings. 

Proceeds from the sale of treasury shares in 
connection with the settlement of share-based 
payments are recognised directly in equity. 

Equity (DKKm) 

47,889 

3,485 

-571

-3,591

7,477 

-4,100

-4,521

-33

46,035

Treasury shares 

1 January 2018 

Acquisition of treasury shares 

Used to settle share-based payments 

31 December 2018 

Acquisition of treasury shares 

Used to settle share-based payments 

31 December 2019 

Fair value,  
DKKm 

124 

Shares of 
DKK 20 

 166,342 

 173,464 

 -240,353 

  69 

  99,453 

4,518,999 

 -58,057 

  4,532 

  4,560,395 

Nominal 
value, DKKm 

Percentage of 
share capital 

 3.3 

 3.5 

  -4.8 

 2.0 

 90.4 

-1.2 

  91.2 

0.1% 

0.1% 

-0.2% 

0.1% 

3.0% 

-0.1% 

3.0% 

 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

89 

SECTION 4.3 (CONTINUED) 
CAPITAL STRUCTURE 

4.3.3 OTHER COMPREHENSIVE INCOME 
Other comprehensive income has mainly been 
impacted by a positive foreign exchange 
adjustment from the appreciation of RUB. 

4.3.4 FINANCIAL RISK MANAGEMENT 
The Group’s activities give rise to exposure to a 
variety of financial risks, including market risk 
(foreign exchange risk, interest rate risk and 
commodity risk), credit risk and liquidity risk. 
These risks are described in the following 
sections: 

The Group’s financial risks are managed by 
Group Treasury in accordance with the 
Financial Risk Management Policy approved by 
the Supervisory Board as an integrated part of 
the overall risk management process. The risk 
management governance structure is described 
in the Management review. 

Debt instruments and deposits in foreign 
currency reduce the overall risk, but do not 
achieve the objective of reducing volatility in 
specific items in the income statement.   

• Foreign exchange risk: sections 1.3 and 4.6 
• Interest rate risk: section 4.5  
• Commodity risk: section 1.2.1 
• Credit risk: sections 1.5.1 and 4.4.2  
• Liquidity risk: section 4.7 

To reduce exposure to these risks, the Group 
enters into a variety of financial instruments 
and generally seeks to apply hedge accounting 
to reduce volatility in the income statement. 

Other comprehensive income as recognised in the statement of changes in equity  

DKK million 

2019 

Foreign exchange adjustments of foreign entities 

Value adjustments of hedging instruments 

Retirement benefit obligations 

Other 

Income tax 

Total 

2018 

Foreign exchange adjustments of foreign entities 

Value adjustments of hedging instruments 

Retirement benefit obligations 

Other  

Income tax 

Total 

Currency 
translation 

Hedging 
reserves 

Retained 
earnings 

  3,490 

 -325 

  - 

  - 

  20 

3,185 

-2,803 

 -469 

  - 

  - 

  58 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  -167 

  - 

  - 

  27 

 -3,214 

  -140 

  - 

  - 

 -570 

16 

  36 

Total 

  3,490 

 -325 

 -570 

16 

  56 

  -518 

  2,667 

  - 

  - 

  406 

 4 

-33 

  377 

-2,803 

 -636 

  406 

 4 

  52 

-2,977 

Non- 
controlling 
interests 

Other 
comprehensive 
income 

-5 

 2 

 -1 

 2 

 -1 

-3 

  49 

-4 

 -14 

  - 

  - 

31 

 3,485 

-323 

 -571 

  18 

 55 

 2,664 

  -2,754 

-640 

 392 

4 

 52 

  -2,946 

 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 4.4  
BORROWINGS  
AND CASH 

4.4.1 BORROWINGS 
As of 1 January 2019, the Group recognised 
lease liabilities of DKK 1.7bn. During the year, 
the split between current and non-current debt 
changed, as a EUR 400m bond maturing in 
July 2029 was issued to replace a EUR 750m 
bond that was repaid at maturity in July 2019.  

Furthermore, the Group started utilising the 
European Commercial Paper (ECP) programme 
in 2019, DKK 3.3bn, which is recognised in 
other current borrowings. 

Gross financial debt 

Non-current  

Issued bonds 

Bank borrowings 

Lease liabilities 

Other borrowings 

Total 

Current 

Issued bonds 

Bank borrowings 

Lease liabilities 

Other borrowings 

Total 

Total borrowings 

Fair value 

19,673 

  27 

 1,165 

14 

16,697 

  35 

  - 

18 

  20,879 

16,750 

  - 

  5,602 

  347 

  424 

3,341 

 4,112 

24,991 

26,414 

  526 

  - 

 1,105 

  7,233 

  23,983 

  25,248 

An overview of issued bonds is provided in section 4.5. 

Changes in gross financial debt 

2019 

2018 

  23,983 

24,189 

1,592 

  - 

  25,575 

24,189 

  2,946 

-5,598 

  - 

  - 

 -236 

-38 

  3,264 

  - 

 -1,026 

-414 

129 

 -935 

-82 

  - 

  - 

-85 

  -123 

  -187 

 411 

  - 

  22 

104 

24,991 

  23,983 

DKK million 

Gross financial debt  
at 1 January 

Recognition of lease 
liabilities 

Restated gross financial debt 
at 1 January  

Proceeds from issue of 
bonds 

Repayment of bonds  

Instalments on and proceeds 
from borrowings, long-term 

Instalments on and proceeds 
from European Commercial 
Papers 

Release of prepayment 
received for disposal of the 
former brewery site in 
Hamburg, Germany 

Instalments on lease 
liabilities 

External financing 

Change in bank overdrafts 

Increase in lease liabilities, 
net 

Other, including foreign 
exchange adjustments and 
amortisation 

Gross financial debt  
at 31 December 

ACCOUNTING 
POLICIES 

Borrowings 
Borrowings are initially recognised at fair value less 
transaction costs and subsequently measured at 
amortised cost using the effective interest method. 
Accordingly, the difference between the fair value less 
transaction costs and the nominal value is recognised 
under financial expenses over the term of the loan. 

DKK million 

2019 

2018 

Other  

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

90 

Lease liability 
The lease liability is measured at the present value of 
the remaining lease payments at the reporting date, 
discounted using the incremental borrowing rate for 
similar assets, taking into account the terms of the 
leases. A remeasurement of the lease liability, for 
example a change in the assessment of an option to 
purchase, results in a corresponding adjustment of 
the related right-of-use assets, cf. section 2.3. 

Extension or termination options are included in the 
lease term if the lease is reasonably certain to be 
extended or not terminated. Consequently, all cash 
outflows that are reasonably certain to impact the 
future cash balances are recognised as lease liabilities 
at initial recognition of lease contracts. The Group 
reassesses the circumstances leading to it not 
recognising extension or termination options on an 
ongoing basis. 

4.4.2 CASH 
Cash and cash equivalents include short-term 
marketable securities with a term of three 
months or less at the acquisition date that are 
subject to an insignificant risk of changes in 
value. Short-term bank deposits amounted to 
DKK 188m at 31 December 2019 (2018: DKK 
252m). The average interest rate on these 
deposits was 4.3% (2018: 6%).  

Cash and cash equivalents 

DKK million 

Cash and cash equivalents 

Bank overdrafts 

Cash and cash equivalents, 
net 

2019 

  5,222 

-73 

2018 

  5,589 

  -155 

5,149 

  5,434 

ASSESSMENT OF CREDIT RISK 
The Group is exposed to credit risk on cash and 
cash equivalents (including fixed deposits), 
investments and derivative financial 
instruments with a positive fair value due to 
uncertainty as to whether the counterparty will 
be able to meet its contractual obligations as 
they fall due. 

The Group has established a credit policy under 
which financial transactions may be entered 
into only with financial institutions with a solid 
credit rating. The credit exposure on financial 
institutions is managed by Group Treasury. 
The Group primarily enters into financial 
instruments and transactions with the Group’s 
relationship banks, i.e. banks extending loans 
to the Group. Group Treasury monitors the 
Group’s gross credit exposure to banks and 
operates with individual limits on banks, based 
on rating and access to netting of assets and 
liabilities. 

EXPOSURE TO CREDIT RISK  
The carrying amount of DKK 5,222m (2018: 
DKK 5,589m) represents the maximum credit 
exposure related to cash and cash equivalents.  

The credit risk on receivables is described in 
section 1.5.1. 

 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
SECTION 4.5  
INTEREST RATE RISK 

The Group’s exposure to interest rate risk is 
considered limited. At the reporting date, 100% 
of the net financial debt consisted of fixed-rate 
borrowings with interest rates fixed for more 
than one year (2018: 91%). As 87% of the 
Group’s net debt is in EUR, the interest rate 
exposure primarily relates to the development 
in the interest rates for EUR. 

Net financial debt by currency 

DKK million 

2019 

EUR 

DKK 

PLN 

USD 

CHF 

RUB 

Other 

Total 

2018 

EUR 

DKK 

PLN 

USD 

CHF 

RUB 

Other 

Total 

Net financial 
debt 

 17,170 

-56 

 -472 

1,846 

 1,561 

  436 

  -716 

19,769 

16,436 

1,279 

 -372 

  986 

  977 

-58 

 -854 

18,394 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

91 

The interest rate risk is measured by the 
duration of the net financial debt. The target is 
to have a duration between two and seven 
years. At 31 December 2019, the duration was 
4.4 years (2018: 4.2 years). Interest rate risks 
are mainly managed using fixed-rate bonds. 

SENSITIVITY ANALYSIS 
It is estimated that a 1 percentage point 
interest rate increase would lead to an increase 
in interest expenses of DKK 0m (2018: increase 
of DKK 16m). The analysis assumes a parallel 
shift in the relevant yield curves. 

If the market interest rate had been 1 
percentage point higher at the reporting date, it 
would have led to a financial gain of DKK 
865m (2018: DKK 766m), and a similar loss 
had the interest rate been 1 percentage point 
lower. However, since all fixed-rate borrowings 
are measured at amortised cost, there is no 

impact on other comprehensive income or the 
income statement. 

The sensitivity analysis is based on the financial 
instruments recognised at the reporting date.  

The sensitivity analysis assumes a parallel shift 
in interest rates and that all other variables 
remain constant, in particular foreign exchange 
rates and interest rate differentials between the 
different currencies. The analysis was 
performed on the same basis as for 2018. The 
Group did not enter into any new interest rate 
swaps in 2019 or 2018. 

Interest rate 

Interest rate risk  

Fixed¹ 

Floating² % 

Fixed² % 

Floating¹ 

-2,580 

-56 

 -472 

1,846 

 1,561 

  436 

  -716 

19,750 

  - 

  - 

  - 

  - 

  - 

  - 

19 

19,750 

 -339 

1,279 

 -372 

  986 

  977 

-58 

 -854 

 1,619 

16,775 

  - 

  - 

  - 

  - 

  - 

  - 

16,775 

13% 

100% 

100% 

100% 

100% 

100% 

100% 

0% 

24% 

100% 

100% 

100% 

100% 

100% 

100% 

9% 

87% 

DKK million 

  - 

  - 

  - 

  - 

  - 

  - 

2019 

Issued bonds 

EUR 750m maturing 15 November 2022 

100% 

EUR 500m maturing 6 September 2023 

EUR 1,000m maturing 28 May 2024 

EUR 400m maturing 1 July 2029 

76% 

Total issued bonds 

  - 

  - 

- 

  - 

  - 

  - 

Total issued bonds 2018 

Bank borrowings and other borrowings 

Floating-rate 

Fixed-rate 

Total bank borrowings and other borrowings 

91% 

Total bank borrowings and other borrowings 2018 

Interest  
rate 

Fixed 

Fixed 

Fixed 

Fixed 

Average 
effective 
interest 
rate 

2.7% 

0.7% 

2.6% 

1.0% 

2.0% 

2.3% 

Fixed for 

Carrying 
amount 

Interest  
rate risk 

2-3 years 

  5,587 

Fair value 

3-4 years 

3,712 

Fair value 

4-5 years 

  7,424 

Fair value 

> 5 years 

  2,950 

Fair value 

19,673 

  22,299 

Floating 

Fixed 

0.2% 

0.9% 

< 1 year 

> 1 year 

  5,242 

Cash flow 

  76 

Fair value 

5,318 

1,684 

¹ Net financial debt consists of current and non-current items after currency derivatives less cash and cash equivalents. 
² Net financial debt consists of current and non-current items less cash and cash equivalents. 

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
      
   
   
   
   
   
   
   
      
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

92 

SECTION 4.6  
FOREIGN EXCHANGE 
RISK RELATED TO 
NET INVESTMENTS 
AND FINANCING 
ACTIVITIES 

4.6.1 CURRENCY PROFILE OF 
BORROWINGS 
The Group is exposed to foreign exchange risk 
on borrowings denominated in a currency other 
than the functional currency of the local 
entities reporting the debt, as well as the risk 
that arises when net cash inflow is generated in 
one currency and loans are denominated and 
have to be repaid in another currency. 

4.6.2 HEDGING OF NET INVESTMENTS  
IN FOREIGN SUBSIDIARIES 
The Group holds a number of investments in 
foreign subsidiaries where the translation of net 
assets to DKK is exposed to foreign exchange 
risks. The Group hedges part of this foreign 
exchange exposure by entering into forward 
exchange contracts (net investment hedges). 
This mainly applies to net investments in CHF, 
CNY, MYR, NOK and PLN. The basis for 
hedging is reviewed at least once a year, and 
the two parameters, risk reduction and cost, 
are balanced. In economic terms, having debt 
in foreign currency or creating synthetic debt 
via forward exchange contracts constitutes 
hedging of the DKK value of future cash flows 
arising from operating activities or specific 
transactions. 

The most significant net risk relates to foreign 
exchange adjustment of net investments in 
RUB. This is because of the size of the net 
investments in RUB combined with the 
currency’s high volatility. 

Where the fair value adjustments of forward 
exchange contracts do not exceed the fair 
value adjustments of the investment, the 
adjustments of the financial instruments are 
recognised in other comprehensive income. At 
31 December 2019, all adjustments of financial 
instruments were recognised in other 
comprehensive income. Fair value adjustments 
of loans designated as strategic intra-group 
loans are also recognised in other 
comprehensive income. 

The fair value of derivatives used as net 
investment hedges recognised at 31 December 
2019 amounted to DKK -91m (2018: DKK  
-75m). The closing balance in the equity 
reserve for currency translation of hedges of 
net investments amounted to DKK -1,628m 
(2018: DKK -1,382m). Positive fair values of 
derivatives are recognised as other receivables 
and negative values as other liabilities.  

Net investment hedges 

Currency profile of borrowings 

Before and after derivative financial instruments 

DKK million 

2019 

CHF 

DKK 

EUR 

RUB 

USD 

Other 

Total 

Total 2018 

Original  
principal 

142 

124 

Effect  
of swap 

1,439 

  -120 

  23,805 

-5,580 

122 

130 

  668 

24,991 

  23,983 

  386 

1,947 

1,928 

  - 

  - 

After  
swap 

 1,581 

 4 

18,225 

  508 

  2,077 

  2,596 

24,991 

  23,983 

DKK million 

RUB 

CNY 

MYR 

HKD 

CHF 

GBP 

NOK 

SEK 

PLN 

SGD 

USD 

Other 

Total 

Hedging of investment,  
amount in local currency 

Intra-group loans, 
amount in local currency 

Other comprehensive 
income (DKK) 

Average hedged rate 

Fair value of derivatives 

Fair value of derivatives 

2019 

2018 

2019 

2018 

2019 

2018 

2019 

  - 

2018 

  - 

 -1,500 

 -1,250 

  -318 

  - 

 -273 

  - 

 -337 

  - 

 -273 

  - 

  - 

  - 

  - 

-27 

  - 

  59 

  - 

  - 

  - 

721 

  - 

  67 

 -1,300 

 -1,300 

  - 

  - 

  -135 

  -135 

  3,000 

  3,335 

  - 

  3,000 

  5,495 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  -154 

  -153 

-28 

  - 

  - 

  - 

-77 

-63 

-35 

  22 

-50 

  30 

  - 

  - 

-57 

-30 

  44 

-74 

-8 

-25 

2019 

  - 

2018 

  - 

  0.9257 

0.9134 

 1.5656 

  1.5411 

  - 

  - 

6.7148 

  6.3827 

  - 

  - 

  0.7398 

  0.7686 

-114 

  -301 

  - 

  - 

-8 

-33 

 3 

  - 

 2 

 -18 

  - 

-2 

1.7346 

 1.7010 

  - 

  - 

  - 

  - 

  - 

  - 

 -325 

 -469 

Asset 

Liability 

Asset 

Liability 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

-20 

  -11 

  - 

-45 

  - 

 -14 

  - 

 -1 

  - 

  - 

  - 

  - 

  - 

 2 

  - 

  - 

  - 

31 

  - 

  - 

  - 

  - 

  - 

  - 

-25 

-4 

  - 

-76 

  - 

  - 

  - 

-3 

  - 

  - 

  - 

 -91 

  33 

  -108 

 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 4.6 (CONTINUED) 
FOREIGN EXCHANGE 
RISK RELATED TO 
NET INVESTMENTS 
AND FINANCING 
ACTIVITIES 

4.6.3 EXCHANGE RATE RISK ON CASH 
AND BORROWINGS 
The main principle for funding of subsidiaries is 
that cash, loans and borrowings should be in 
local currency or hedged to local currency to 
avoid foreign exchange risk. However, in some  
Group entities, net debt is denominated in a 
currency other than the functional currency of 
the local entity without the foreign exchange 
risk being hedged. This applies primarily to a 
few entities in Eastern Europe that hold cash 
and loans in EUR and USD and in this way 
obtain proxy hedging of the foreign exchange 
risk associated with the purchase of goods in 
foreign currency in these markets.  

Group entities, net debt is denominated in a 
currency other than the functional currency of 
the local entity without the foreign exchange 
risk being hedged. This applies primarily to a 
few entities in Eastern Europe that hold cash 
and loans in EUR and USD and in this way 
obtain proxy hedging of the foreign exchange 
risk associated with the purchase of goods in 
foreign currency in these markets.  

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

93 

SENSITIVITY ANALYSIS 
An adverse development in the exchange rates 
would, all other things being unchanged, have 
had the hypothetical impact on the income 
statement and other comprehensive income 

(OCI) for 2019 illustrated in the tables. The 
calculations are made on the basis of items in 
the statement of financial position at 31 
December 2019. 

Exchange rate sensitivity - other comprehensive income 

2019 

DKK million 

NOK/DKK 

SEK/DKK 

PLN/DKK 

CHF/DKK 

RUB/DKK 

GBP/DKK 

Other 

Total 

Average 
hedged rate 

Notional  
amount  

Change 

Effect 
on OCI 

Average 
hedged rate 

  0.7383 

  0.7009 

 1.7015 

  6.7438 

0.0991 

8.3781 

N/A 

 -680 

 -632 

 -525 

  -481 

 -287 

  -127 

 -19 

5% 

5% 

5% 

5% 

10% 

5% 

5% 

-34 

-32 

-26 

-24 

-29 

-6 

 -1 

  -152 

  0.7707 

  0.7227 

1.6865 

  6.5356 

  0.0894 

  8.3284 

N/A 

4.6.4 IMPACT ON FINANCIAL 
STATEMENTS AND SENSITIVITY 
ANALYSIS  

IMPACT ON INCOME STATEMENT 
For the impact of currency on operating profit 
and financial items, please refer to sections 1.3 
and 4.1 respectively. 

IMPACT ON STATEMENT OF FINANCIAL 
POSITION 
Fluctuations in foreign exchange rates will 
affect the level of debt, as funding is obtained 
in a number of currencies. In 2019, net 
interest-bearing debt decreased by DKK 14m 
(2018: increased by DKK 142m) due to 
changes in foreign exchange rates.  

Exchange rate sensitivity - income statement 

2019 

DKK million 

EUR/GBP 

EUR/NOK 

EUR/PLN 

EUR/KZT 

EUR/RUB 

EUR/SEK 

EUR/CHF 

Total 

2019 

USD/RUB 

USD/UAH 

Total 

EUR 
receivable 

EUR 
payable 

  858 

140 

  249 

  - 

 7 

186 

-4 

 -655 

 -637 

 -277 

-8 

-64 

-311 

 -239 

USD 
receivable 

  - 

  - 

USD 
payable 

-2 

 -1 

EUR 
cash 

 -332 

 311 

  32 

291 

 211 

  96 

  229 

USD 
cash 

  289 

 161 

Gross 
exposure 

Exposure,  
net of hedging 

% change 

Effect 
on P/L 

  -129 

  -186 

 4 

  283 

154 

-29 

 -14 

  -129 

  -186 

 4 

  283 

154 

-29 

 -14 

5% 

5% 

5% 

10% 

10% 

5% 

5% 

Gross 
exposure 

Exposure,  
net of hedging 

  287 

160 

  287 

160 

% change 

10% 

10% 

-6 

-9 

  - 

  28 

15 

 -1 

 -1 

  26 

Effect 
on P/L 

  29 

16 

  45 

2018 

Effect 
on OCI 

-35 

-26 

-23 

 -16 

-24 

-8 

 3 

  -129 

2018 

Effect 
on P/L 

 7 

  -11 

 5 

21 

14 

 5 

-2 

  39 

2018 

Effect 
on P/L 

  33 

16 

  49 

 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
      
   
      
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
      
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 4.6 (CONTINUED) 
FOREIGN EXCHANGE 
RISK RELATED TO 
NET INVESTMENTS 
AND FINANCING 
ACTIVITIES 

Income statement 
The hypothetical impact ignores the fact that 
the subsidiaries’ initial recognition of revenue, 
cost and debt would be similarly exposed to 
the exchange rate developments. 

Other comprehensive income 
Other comprehensive income is affected by 
changes in the fair value of currency derivatives 
designated as cash flow hedges of future 
purchases and sales.  

Applied exchange rates 

DKK 

Swiss franc (CHF) 

Chinese yuan (CNY) 

Euro (EUR) 

Pound sterling (GBP) 

Laotian kip (LAK) 

Norwegian krone (NOK) 

Polish zloty (PLN) 

Russian rouble (RUB) 

Swedish krona (SEK) 

Ukrainian hryvnia (UAH) 

APPLIED EXCHANGE RATES 
The average exchange rate was calculated 
using the monthly exchange rates weighted 
according to the phasing of the revenue per 
currency throughout the year. 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

94 

SECTION 4.7  
LIQUIDITY RISK 

Liquidity risk results from the Group’s potential 
inability to meet the obligations associated 
with its financial liabilities, for example settle-
ment of financial debt and paying suppliers.  

The Group’s liquidity is managed by Group 
Treasury. The aim is to ensure effective 
liquidity management, which involves 
obtaining sufficient committed credit facilities 
to ensure adequate financial resources and, to 
some extent, tapping a range of funding 
sources. 

CREDIT RESOURCES AVAILABLE 
The Group uses the term “credit resources 
available” to determine the adequacy of access 
to credit facilities. 

Net financial debt is used internally by Group 
Treasury to monitor the Group’s credit 
resources available. Net financial debt is the 
Group’s net interest-bearing debt, excluding 
interest-bearing assets other than cash, as 
these assets are not actively managed in 
relation to liquidity risk. Net financial debt is 
shown in section 4.2. 

Committed credit facilities and credit resources available 

DKK million 

2019 

Current 

< 1 year 

Closing rate 

Average rate 

Total current committed loans and credit facilities 

Total  
committed 
loans and 
credit  
facilities 

Utilised 
portion of   
credit  
facilities 

Unutilised 
credit 
facilities 

2018 
 Unutilised  
credit  
facilities 

  5,643 

  5,643 

 4,112 

 4,112 

 1,531 

 1,531 

 1,531 

 1,531 

2019 

6.8712 

0.9555 

7.4697 

8.7664 

0.0008 

0.7587 

1.7548 

0.1077 

0.7155 

0.2827 

2018 

6.6512 

0.9479 

7.4673 

8.2719 

0.0008 

0.7487 

1.7355 

0.0940 

0.7266 

0.2355 

2019 

6.7135 

0.9654 

7.4659 

8.5218 

0.0008 

0.7582 

1.7377 

0.1033 

0.7049 

0.2594 

2018 

6.4526 

0.9562 

7.4529 

8.4234 

0.0007 

0.7775 

1.7471 

0.1007 

0.7256 

0.2347 

Non-current 

1-2 years 

2-3 years 

3-4 years 

4-5 years 

> 5 years 

412 

  5,729 

3,821 

  22,404 

  3,452 

412 

  5,729 

3,821 

  7,465 

  3,452 

Total non-current committed loans and credit facilities 

35,818 

  20,879 

Cash and cash equivalents 

  - 

  - 

  - 

14,939 

  - 

14,939 

  5,222 

Current portion of utilised credit facilities 

  - 

  - 

  -4,112 

  - 

15,009 

  - 

  - 

  - 

15,009 

  5,589 

-7,233 

Credit resources available (total non-current  
committed loans and credit facilities - net debt) 

16,049 

13,365 

 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 4.7 (CONTINUED) 
LIQUIDITY RISK 

At 31 December 2019, the Group had total 
credit resources available of DKK 16,049m 
consisting of cash and cash equivalents of DKK 
5,222m plus committed unutilised non-current 
credit facilities of DKK 14,939m and less 
utilisation of current facilities of DKK -4,112m. 
Including current credit facilities of DKK 
1,531m, total committed unutilised credit 
facilities amounted to DKK 16,470m.  

Credit resources available increased by DKK 
2.7bn compared with 2018, primarily due to 
the issuance of a EUR 400m bond. The 
proceeds were used to partly refinance short-
term borrowings.  

The credit resources available and the access to 
unused committed credit facilities are 
considered reasonable in light of the Group’s 
current needs in terms of financial flexibility. 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

95 

In addition to efficient working capital manage-
ment and credit risk management, the Group 
mitigates liquidity risk by arranging borrowing 
facilities with solid financial institutions. 

The Group uses cash pools for day-to-day 
liquidity management in most of the entities in 
Western Europe, as well as intra-group loans 
to subsidiaries. Eastern Europe and Asia are 
less integrated in terms of cash pools, and 
liquidity is managed via intra-group loans.  

The table lists the contractual maturities of 
financial liabilities, including estimated interest 
payments and excluding the impact of netting 
agreements, and thus summarises the gross 
liquidity risk.  

The risk implied by the values reflects the one-
sided scenario of cash outflows only. Trade 
payables and other financial liabilities originate 
from the financing of assets in ongoing 
operations, such as property, plant and 
equipment, and investments in working capital, 
for example inventories and trade receivables. 

The nominal amount/contractual cash flow of 
the gross financial debt was DKK 153m higher 
(2018: DKK 125m higher) than the carrying 
amount. The difference between the nominal 
amount and the carrying amount comprises 
differences between these amounts at initial 
recognition, which are treated as a cost that is 
capitalised and amortised over the duration of 
the borrowings. 

The interest expense is the contractual cash 
flows expected on the gross financial debt 
existing at 31 December 2019.  

The cash flow is estimated based on the 
notional amount of the above-mentioned 
borrowings and expected interest rates at 
year-end 2019 and 2018. Interest on debt 
recognised at year-end 2019 and 2018, for 
which no contractual obligation exists (current 
borrowing and cash pools), has been included 
for a two-year period. The synthetic interest 
on lease liabilities has also been included for a 
two-year period. The interest applied to the 
part of the debt where no contractual 
obligation exists is 1% (2018: 2%). 

Maturity of financial liabilities 

DKK million 

2019 

Contractual 
cash flows 

Maturity 
< 1 year 

Maturity 
> 1 year 
< 5 years 

Maturity 
> 5 years 

Carrying 
amount 

Time to maturity for non-current borrowings 

Derivative financial instruments 

Derivative financial instruments, payables 

  252 

  252 

  - 

  - 

  - 

DKK million 

2019 

Issued bonds 

Bank borrowings 

Lease liabilities 

Other non-current borrowings 

Total 

Total 2018 

1-2 years 

2-3 years 

3-4 years 

4-5 years 

> 5 years 

Total 

Interest expenses 

Non-derivative financial instruments 

Gross financial debt 

  5,587 

3,712 

  7,424 

  2,950 

19,673 

Trade payables and other liabilities 

  - 

  24 

  388 

  - 

412 

21 

19 

123 

  - 

13 

  94 

 2 

-29 

  70 

  - 

  5,729 

3,821 

  7,465 

-5 

  5,595 

3,712 

  - 

  490 

12 

  3,452 

  7,427 

  27 

Contingent liabilities 

 1,165 

Contingent considerations 

14 

Non-derivative financial instruments 

  54,940 

  23,635 

  27,696 

  20,879 

Financial liabilities 

16,750 

Financial liabilities 2018 

55,192 

  23,887 

  27,696 

  50,630 

  26,234 

16,837 

25,144 

1,684 

18,694 

  395 

  9,023 

 4,112 

431 

18,694 

  395 

17,542 

 1,134 

  - 

  - 

 3 

  9,020 

  3,490 

24,991 

 119 

  - 

  - 

  - 

  3,609 

  3,609 

  7,559 

N/A 

18,694 

  395 

  9,023 

  - 

  - 

  - 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

96 

SECTION 4.8  
DERIVATIVE 
FINANCIAL 
INSTRUMENTS 

The Group enters into various derivative 
financial instruments to hedge foreign 
exchange and commodity risks and seeks to 
apply hedge accounting when this is possible. 
Hedging of future, highly probable forecast 
transactions is designated as cash flow hedges. 
Fair value adjustments of derivative financial 
instruments that are not designated either as 
net investment hedges or as cash flow hedges 
are recognised in financial income and 
expenses. 

The Group monitors the cash flow hedge 
relationships twice a year to assess whether 
the hedge is still effective. 

Positive fair values of derivatives are recognised 
as other receivables and negative values as 
other payables. 

The fair value of derivatives classified as cash 
flow hedges is presented in the cash flow 
hedge section below.  

Cash flow hedges comprise aluminium hedges, 
where the hedged item is aluminium cans that 
will be used in a number of Group entities in 
2020, and currency forwards entered into to 
cover the foreign exchange risk on transactions 
expected to take place in 2020 and 2021. 

The impact on other comprehensive income 
from exchange rate instruments relates to 
hedges of Group entities’ purchases and sales 
in currencies other than their functional 
currencies. The impact on other comprehensive 
income from other instruments relates to 
hedges of Group entities’ exposure to changes 
in aluminium prices. 

The closing balance in the equity reserve for 
hedging of cash flow hedges for which hedge 
accounting is no longer applied was DKK  
-837m (2018: DKK -837m). 

Cash flow hedges 

DKK million 

2019 

Exchange rate instruments 

Other instruments 

Total 

2018 

Exchange rate instruments 

Other instruments 

Total 

Financial derivatives not designated as hedging instruments (economic hedges) 

Other 
comprehen- 
sive income 

Fair value 
receivables 

Fair value 
payables 

Fair value, 
net 

-60 

  62 

 2 

 -31 

  -140 

-171 

  - 

  - 

  - 

18 

 4 

  22 

-56 

-24 

-80 

 -13 

-89 

  -102 

-56 

-24 

-80 

 5 

-85 

-80 

Expected recognition 

DKK million 

2020 

-56 

-24 

-80 

2019 

 4 

-74 

-70 

2019 

2021 

Exchange rate instruments 

  - 

  - 

  - 

Ineffectiveness 

Total 

2018 

2020 

Exchange rate instruments 

  1 

Other instruments 

  -11 

Ineffectiveness 

 -10 

Total 

Income 
statement 

Fair value 
receivables 

Fair value 
payables 

Fair value, 
net 

81 

 7 

  88 

-40 

-3 

  -11 

-54 

  56 

  - 

  56 

  57 

  - 

  - 

  57 

 -13 

  - 

 -13 

-55 

  - 

  - 

-55 

  43 

  - 

  43 

 2 

  - 

  - 

 2 

 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

97 

Derivatives designated as and qualifying for 
recognition as a cash flow hedge of financial 
investments are recognised in other comprehensive 
income. On complete or partial disposal of the 
financial investment, the portion of the hedging 
instrument that is recognised in other comprehensive 
income and relates to that financial investment is 
recognised in the income statement when the gain or 
loss on disposal is recognised. 

Hedges of net investments in foreign subsidiaries, 
associates and joint ventures are accounted for in the 
same way as cash flow hedges. 

SECTION 4.8 (CONTINUED) 
DERIVATIVE 
FINANCIAL 
INSTRUMENTS 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

When entering into financial instruments, 
management assesses whether the instrument is an 
effective hedge of recognised assets and liabilities, 
expected future cash flows or financial investments. 
The effectiveness of recognised hedging instruments 
is assessed at least twice a year.  

Fair values of derivative financial instruments are 
calculated on the basis of level 2 input consisting of 
current market data and generally accepted valuation 
methods. Internally calculated values are used, and 
these are compared with external market quotes on a 
quarterly basis. For currency and aluminium 
derivatives, the calculation is as follows: 
a)  The forward market rate is compared to the 

agreed rate on the derivatives, and the difference 
in cash flow at the future point in time is 
calculated. 

b)  The amounts are discounted to present value.  

When entering into a contract, management assesses 
whether the contract contains embedded derivatives 
and whether they meet the criteria for separate 
classification and recognition. The Group currently 
does not have any embedded derivatives that meet 
the criteria for separate classification and recognition. 

ACCOUNTING 
POLICIES 

Derivative financial instruments are initially 
recognised at fair value on the trade date and 
subsequently remeasured at their fair value at the 
reporting date. 

The accounting for subsequent changes in fair value 
depends on whether the derivative is designated as 
one of:  
• Fair value hedges of the fair value of recognised 

assets or liabilities  

• Cash flow hedges of particular risks associated with 

the cash flow from forecast transactions  

• Net investment hedges of currency fluctuations in 

subsidiaries, associates or joint ventures. 

The fair values of derivative financial instruments are 
presented in other receivables or payables, and 
positive and negative values are offset only when the  
Group has the right and the intention to settle several 
financial instruments net.  

Changes in the fair value of a fair value hedge and of 
derivative financial instruments not designated in a 
hedge relationship are recognised in financial income 
or expenses in the income statement.  

Changes in the effective portion of the fair value of 
derivative financial instruments that are designated 
and qualify as a cash flow hedge are recognised in 
the hedging reserve within equity. When the hedged 
transaction materialises, amounts previously 
recognised in other comprehensive income are 
transferred to the same item as the hedged item. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
SECTION 5 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

98 

ACQUISITIONS, DISPOSALS,  
ASSOCIATES AND JOINT VENTURES 

Cambrew  

Acquisition of the remaining 25% 
shareholding in the Cambrew Group 
bringing the shareholding to 100%. 

Jing-A 

Acquisition of a 49% non-controlling 
interest in the Chinese craft brewery, 
including the rights to distribute the brand 
in China. 

Ukraine 

Acquisition of the remaining 1.2% 
shareholding in Carlsberg Ukraine bringing 
the shareholding to 100%. 

SECTION 5.1 
INVESTMENT MODEL 
AND RISKS 

MARKET ACCESS 
In the beer industry, access to local markets is 
highly dependent on establishing good 
relationships with customers in the on- and 
off-trade channels, national distributors, local 
suppliers and relevant authorities governing the 
beverage industry. Often, the most efficient 
way of establishing such relations is by 
acquiring a local brewer or engaging with a 
local partner that already has the relevant 
relationships.   

Therefore, when the Group expands its 
business into new markets, it often does so in 
collaboration with a local partner. Such a 
partnership can have different legal forms and 
impacts the consolidated financial statements 
to a varying degree accordingly.   

INVESTMENT MODEL 
Entering into a partnership can reduce the 
financial exposure and mitigate the business 
risks associated with entering new markets. 

The financial exposure, however, varies 
depending on the structure of the partnership. 
Business and financial success, and the related 
risks, depend on the ability of the Group and 
the local partner to create a strong and aligned 
cooperation. 

In some markets, the Group enters as a non-
controlling shareholder, providing a degree of 
financing and contributing knowledge of the 
beer industry, but leaves the controlling 
influence with the partner. Other investments 
are structured as joint ventures, where the 
Group and the local partner jointly make the 
operational decisions and share strategic and 
tactical responsibility.  

More commonly, the Group structures its 
partnerships such that it exercises management 
control, usually by way of a majority of the 
voting rights, whereby the investment is fully 
consolidated. Such partnerships are just as 
important as other types of partnership to be 
successful in the local markets, but mean that 
the Group has increased financial exposure. 
Investments in businesses in which the Group 
exercises management control often involve 
put and/or call options or a similar structure. 

IMPACT ON FINANCIAL STATEMENTS 
Investments in partnerships where the Group is 
the non-controlling shareholder and joint 
ventures are consolidated in the financial 
statements using the equity method. The 
accounting risks associated with these 
governance models are limited to the 
investment, the proportionate share of the net 
profit of the business and any specific 
additional commitments to banks or other 
parties, as well as specific guarantees or loans 
the Group provides to the partnership.  

In businesses where the Group exercises 
management control, the consolidated 
financials are impacted by full exposure to the 
earnings and other financial risks. From an 
accounting point of view, the Group treats any 
put options held by partners in such entities as 
if they had already been exercised by the 
partner, i.e. anticipating that the acquisition will 
occur. The accounting impact is that the non-
controlling interests are not recognised, and no 
part of net profits or equity is attributed to 
them. Instead, the dividends the partner 
receives from the business are – for accounting 
purposes – classified as financial expenses.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

99 

SECTION 5.1 (CONTINUED) 
INVESTMENT MODEL 
AND RISKS 

SECTION 5.2 
ACQUISITIONS AND 
DISPOSALS 

Common to all partnerships is the risk of 
disagreement and, ultimately, dissolution. 
Disagreements with partners on the operational 
management and strategic directions of 
partnerships may limit our ability to manage 
the growth and risk profile of our business. The 
Group continuously seeks to promote a fair and 
mutually beneficial development of the 
partnerships, which is crucial for this 
development to be successful. However, in 
certain partnerships the partners’ pursuit of 
goals and priorities that are different from 
those of the Group might result in 
disagreements, affecting operational and 
financial performance. Such different goals and 
priorities can become more pronounced in the 
period before a partner has the right to exit the 
partnership. 

A dissolution will initially impact the accounting 
treatment of an investment. The accounting 
treatment will depend on whether the Group or 
our partner is exiting the business. In the long 
term, however, the impact can be significant to 
the operation of the local entity and the 
collaboration with customers, distributors, 
authorities etc. if the partner was instrumental 
in managing these relationships. Therefore, the 
risk of a partnership dissolution may have a 
negative impact on the underlying business and 
the financial performance recognised in the 
consolidated financial statements.  

ACQUISITION OF ENTITIES  
In 2019, the Group completed a minor 
acquisition of DKK 18m, cf. section 5.4. 

The Cambrew Group 
In 2018, Carlsberg gained control of the 
Cambrew Group (Cambodia) through the 
acquisition of an additional 25% of the shares, 
giving Carlsberg a 75% ownership interest. Part 
of the consideration for the acquisition was a 
written put option on the remaining 25% 
ownership interest. This resulted in the 
acquisition of the remaining 25% in a separate 
transaction in October 2019. The acquisition 
did not impact goodwill.  

The acquisition of the Cambrew Group was 
carried out to further strengthen the Group’s 
presence in the Asia region. The calculated 
goodwill represented staff competences and 
synergies from expected optimisations of sales 
and distribution, supply chain and procurement, 
and the increase in market share.  

The fair values of the identifiable assets and 
liabilities at the date of acquisition in 2018 
were provisionally estimated and disclosed in 
the Annual Report for 2018. In 2019, the 
values were finalised, primarily impacted by the 
recognition of brands being separated from 
goodwill and minor changes to the carrying 
amount of inventories, receivables, payables 
and provisions. Comparative figures have not 
been restated. 

Acquisition of the Cambrew Group 

DKK million 

Consideration paid 

Fair value of contingent consideration 

Fair value of previously held investment 

Total cost of acquisition 

Acquired assets and liabilities 

Goodwill 

Brands 

Property, plant and equipment 

Financial assets 

Inventories 

Trade and other receivables 

Cash and cash equivalents 

Provisions and retirement benefits 

Deferred tax liabilities 

Trade payables 

Other payables 

Acquired assets and liabilities 

Non-controlling interests 

Acquired assets and liabilities attributable 
to shareholders in Carlsberg A/S 

2018 

1,349 

 1,061 

  843 

  3,253 

  2,022 

301 

1,482 

  46 

  83 

  45 

  353 

 -540 

  -175 

  -271 

-90 

  3,256 

-3 

  3,253 

ACQUISITION OF NON-CONTROLLING 
INTERESTS 
In 2019, the Group acquired the 1.2% non-
controlling interest in Carlsberg Ukraine and 
the remaining 25% non-controlling interest in 
Cambrew. 

In 2018, the non-controlling interest in 
Olympic Brewery (Greece) exercised the put 
option on the remaining 49% shareholding, and 
a non-controlling interest in Brewery Alivaria 
(Belarus) exercised one half of a put option on 
21% of the shares.  

CASH FLOW 
Cash flow to acquire shareholdings in 
associates and when gaining control of 
subsidiaries is included in financial investments, 
while the cash flow on acquisition of an 
additional shareholding in a subsidiary, i.e. 
acquiring non-controlling interests, is 
recognised in financing activities. 

Elements of cash consideration paid/received 

DKK million 

2019 

2018 

Consideration received/paid, 
subsidiaries, net 

Consideration received/paid, 
associates 

Cash and cash equivalents 
acquired/disposed of 

Total cash consideration  
received/paid, net 

- of which consideration  
paid for entities acquired 

- of which consideration  
received for entities disposed 

 -18 

 -1,327 

 -41 

  -1,491 

18 

  353 

 -41 

-2,465 

 -18 

 -1,349 

  - 

  46 

Cash flow from acquisition of shareholdings  

Cash flow from acquisitions, 
net, included in investing 
activities 

Consideration paid for 
acquisition of NCI 

Total 

 -41 

-2,465 

 -1,670 

-1,711 

 -355 

-2,820 

In 2019, the consideration paid to acquire the 
remaining shareholding in Cambrew was 
recognised as cash flow from financing 
activities of DKK 1.6bn, while the consideration 
paid when gaining control in 2018 was 
included as cash flow from financial 
investments of DKK 1.0bn. The total 
consideration for the shares in the Cambrew 
Group thereby amounted to DKK 2.6bn. 

 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
   
   
   
   
   
   
   
   
   
 
SECTION 5.2 (CONTINUED) 
ACQUISITIONS  
AND DISPOSALS  

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

Assessment of control  
The classification of entities where Carlsberg controls 
less than 100% of the voting rights is based on an 
assessment of the contractual and operational 
relationship between the parties. This includes 
assessing the conditions in shareholder agreements, 
contracts etc. Consideration is also given to the extent 
to which each party can govern the financial and 
operating policies of the entity, how the operation of 
the entity is designed, and which party possesses the 
relevant knowledge and competences to operate the 
entity. 

Another factor relevant to this assessment is the 
extent to which each of the parties can direct the 
activities and affect the returns, for example by 
means of rights, reserved matters or casting votes. 

Remeasurement of shareholding held  
before a step acquisition 
The fair value of the shareholding already held before 
the acquisition is measured as the net present value 
of expected future cash flows (value in use). The 
expected cash flows are based on budgets and 
business plans for the next three years and 
projections for subsequent years as well as 
management’s expectations for the future 
development following gain of control of the entity.  

Key parameters are revenue growth, operating 
margin, future capital expenditure and growth 
expectations beyond the next three years. As the risk 
associated with the timing and amount of cash flows 
is not included in the forecast cash flows for newly 
acquired entities, the forecast future cash flows are 
discounted using a weighted average cost of capital 
(WACC). 

Purchase price allocation  
For acquisitions of entities, the assets, liabilities and 
contingent liabilities of the acquiree are recognised 
using the acquisition method. The most significant 
assets acquired generally comprise goodwill, brands, 
property, plant and equipment, receivables and 
inventories. 

No active market exists for the majority of the 
acquired assets and liabilities, in particular in respect 
of acquired intangible assets. Accordingly, 
management makes estimates of the fair value of 
acquired assets, liabilities and contingent liabilities. 
Depending on the nature of the item, the determined 
fair value of an item may be associated with 
uncertainty and possibly adjusted subsequently. 

The unallocated purchase price (positive amount) is 
recognised in the statement of financial position as 
goodwill and allocated to the Group’s cash-
generating units.   

Brands 
The value of the brands acquired and their expected 
useful life are assessed based on the individual 
brand’s market position, expected long-term 
developments in the relevant markets and 
profitability. The estimated value includes all future 
cash flows associated with the brand, including the 
related value of customer relations etc.  

Management determines the useful life based on the 
brand’s relative local, regional and global market 
strength, market share, and the current and planned 
marketing efforts that are helping to maintain and 
increase its value. When the value of a well-
established brand is expected to be maintained for an 
indefinite period in the relevant markets, and these 
markets are expected to be profitable for a long 
period, the useful life of the brand is determined to be 
indefinite. 

Brands are measured using the relief from royalty 
method, under which the expected future cash flows 
are based on key assumptions about expected useful 
life, royalty rate, growth rate and a theoretically 
calculated tax effect. A post-tax discount rate is used 
that reflects the risk-free interest rate with the 
addition of a risk premium associated with the 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

100 

particular brand. The model and assumptions applied 
are consistent with those used in impairment testing, 
and are described in further detail in section 2.2.3. 

liabilities, and accordingly the allocation of goodwill. 
The goodwill is not deductible for tax purposes.  

Brands 
The value of the Angkor brand was estimated using a 
royalty rate of 3%, a discount rate of 8% and a growth 
rate of 3%. The brand is assumed to have an 
indefinite useful life. 

Customer agreements and portfolios 
No customer relationships were recognised in the 
purchase price allocation for the Cambrew Group. 

Property, plant and equipment 
The fair value and expected useful life of brewery 
equipment and related buildings have been 
determined with assistance from leading external 
engineering experts in the brewery industry. 

Receivables 
Receivables consist primarily of trade receivables and 
are recognised at the amount that is expected to be 
collected. 

Liabilities and contingent liabilities 
Potential liabilities related to tax, duties, VAT and 
other disputes and lawsuits were identified and 
measured. Potential legal cases were evaluated and 
provisions recognised based on the expected outcome 
of any identified potential claim. 

Customer agreements and portfolios  
The value of acquired customer agreements and 
customer portfolios is assessed based on the local 
market and trading conditions. For most entities, 
there is a close relationship between brands and 
sales. Consumer demand for beer and other 
beverages drives sales, and therefore the value of a 
brand is closely linked to consumer demand, while 
there is no separate value attached to customers 
(shops, bars etc.), as their choice of products is driven 
by consumer demand. The relationship between 
brands and customers is carefully considered so that 
brands and customer agreements are not both 
recognised on the basis of the same underlying cash 
flows.  

Property, plant and equipment  
The fair value of land and buildings, and standard 
production and office equipment is based, as far as 
possible, on the fair value of assets of similar type 
and condition that may be bought and sold in the 
open market.  

Property, plant and equipment for which there is no 
reliable evidence of the fair value in the market (in 
particular breweries, including production equipment) 
are valued using the depreciated replacement 
method. 

This method is based on the replacement cost of a 
similar asset with similar functionality and capacity. 
The calculated replacement cost is then reduced to 
reflect functional and physical obsolescence. The 
expected synergies and the user-specific intentions 
for the expected use of assets are not included in the 
determination of the fair value. 

Acquisition of the Cambrew Group 
Purchase price allocation 
Management believes that the purchase price for the 
Cambrew Group accounted for in the consolidated 
financial statements reflects the best estimate of the 
total fair value of the business and the proportionate 
value of identified assets, liabilities and contingent 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
recognised in the opening balance of equity, and the 
comparative figures are restated accordingly if the 
amount is material. 

Changes in estimates of contingent purchase 
considerations are recognised in the income 
statement under special items, unless they qualify for 
recognition directly in equity.  

Disposals  
Gains or losses on the disposal or liquidation of 
subsidiaries, associates and joint ventures are stated 
as the difference between the sales price and the 
carrying amount of net assets (including goodwill) at 
the date of disposal or liquidation, foreign exchange 
adjustments recognised in other comprehensive 
income, and costs to sell or liquidation expenses.  

SECTION 5.2 (CONTINUED) 
ACQUISITIONS  
AND DISPOSALS  

ACCOUNTING 
POLICIES 

Acquisitions 
The acquisition date is the date when the Group 
effectively obtains control of an acquired subsidiary 
or significant influence over an associate or a joint 
venture. 

The cost of a business combination comprises the fair 
value of the consideration agreed upon, including the 
fair value of consideration contingent on future 
events. 

In a step acquisition, the Group gains control of an 
entity in which it already held a shareholding. The 
shareholding held before the step acquisition is 
remeasured at fair value at the acquisition date, 
added to the fair value of the consideration paid for 
the shareholding acquired in the step acquisition and 
accounted for as the total cost of the shareholding in 
the acquired entity. The gain or loss on the 
remeasurement is recognised in the income statement 
under special items.  

Goodwill and fair value adjustments in connection 
with the acquisition of an entity are treated as assets 
and liabilities belonging to the foreign entity and 
translated into the foreign entity’s functional currency 
at the exchange rate at the transaction date. 

The acquired entities’ identifiable assets, liabilities and 
contingent liabilities are measured at fair value at the 
acquisition date. 

Identifiable intangible assets are recognised if they 
are separable or arise from a contractual right. 
Deferred tax on revaluations is recognised. 

The identifiable assets, liabilities and contingent 
liabilities on initial recognition at the acquisition date 
are subsequently adjusted up until 12 months after 
the acquisition. The effect of the adjustments is 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

101 

SECTION 5.3 
CONTINGENT 
CONSIDERATIONS 

Contingent considerations relate to options 
held by non-controlling interests in subsidiaries 
to sell their shares to the Group. 

At the end of the reporting period, the 
contingent consideration primarily related to 
put options on the shares in Carlsberg South 
Asia Pte Ltd (the parent company holding 
100% and 90% of the shares in the businesses 
in India and Nepal respectively), on the shares 
in Brewery Alivaria, Belarus, and on the shares 
in a craft brewery in Western Europe.  

In 2019, the remaining outstanding shares in 
Caretech Limited (the parent company in the 
Cambrew Group) were acquired. The related 
contingent consideration was subsequently 
derecognised. 

In accordance with the Group’s accounting 
policy, shares subject to put options are 
consolidated as if the shares had already been 
acquired. The ownership percentage at which 
these subsidiaries are consolidated therefore 
differs from the legal ownership interest 
retained by the Group. Both the legal and the 

Contingent considerations 

DKK million 

Contingent considerations at 1 January 

Movements, net 

Contingent considerations at 31 December 

consolidated ownership are stated in section 
10. 

The carrying amount of contingent 
considerations is determined in accordance with 
the terms of the agreements made with the 
holders of the options. Therefore, not all are 
measured at fair value.  

Interest rates in the range of 8.1-9.8% and 
residual growth rates in the range of 4.0-4.5% 
were applied in the valuation of contingent 
considerations. 

Movements during the year comprise 
acquisition of entities and fair value 
adjustments of contingent considerations, net 
of exercised put options during the year. 

A loss of DKK 526m was recognised in equity 
on exercise of put options in 2019 (2018: DKK 
63m). 

Of the contingent considerations, DKK 9,020m 
(2018: DKK 6,168m) is expected to fall due 
within one to five years whereas the rest will 
fall due within 12 months. The majority of the 
contingent considerations are expected to fall 
due within the next few years. 

2019 

6,168 

  2,855 

  9,023 

2018 

  3,820 

  2,348 

6,168 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
  
SECTION 5.3 (CONTINUED) 
CONTINGENT 
CONSIDERATIONS 

SECTION 5.4 
ASSOCIATES AND 
JOINT VENTURES 

Despite the legal 51% ownership share in 
Myanmar Carlsberg, the entity is classified as 
an associate, due to the structure of the 
agreement with the partner. 

Investments in associates and joint ventures 
include the businesses in Portugal (60%) and 
Myanmar (51%) and five associates in China 
(each 50%). The total investment in these 
associates amounted to DKK 2,658m at 31 
December 2019 (2018: DKK 2,697m).  

Profit after tax more than doubled in 2019, 
mainly due to increased ownership of the 
associates in Portugal having full impact in 
2019. 

The Group acquired the remaining 35% 
shareholding in the Acrospires Group, 
increasing the ownership to 100%. As a result, 
the Group now exercises management control 
of the business, which has been fully 
consolidated since 1 July 2019. 

In Portugal, the Group's direct and indirect 
ownership of Super Bock totals 60%. 
Nevertheless, Super Bock is an associate of the 
Group due to the ownership structure. Please 
refer to section 10 of the consolidated financial 
statements for details regarding the ownership.  

ACCOUNTING ESTIMATES  
AND JUDGEMENTS 

The fair value of contingent considerations is 
calculated on the basis of level 3 input consisting of 
non-observable data, such as entity-specific discount 
rates and industry-specific expectations of price 
developments, and generally accepted valuation 
methods, including discounted cash flows and 
multiples. 

Estimates are based on updated information since 
initial recognition of the contingent consideration, 
including new budgets and sales forecasts, discount 
rates etc. The assumptions applied are in line with 
those used in the impairment tests as described in 
section 2.2, but reflecting the different models and 
valuation techniques needed. 

ACCOUNTING 
POLICIES 

On acquisition of non-controlling interests, i.e. 
subsequent to the Group obtaining control, acquired 
net assets are not measured at fair value. The 
difference between the cost and the non-controlling 
interests’ share of the total carrying amount, including 
goodwill, is transferred from the non-controlling 
interests’ share of equity to equity attributable to 
shareholders in Carlsberg A/S. The amount deducted 
cannot exceed the non-controlling interests’ share of 
equity immediately before the transaction. 

On disposal of shareholdings to non-controlling 
interests, the difference between the sales price and 
the share of the total carrying amount, including 
goodwill acquired by the non-controlling interests, is 
transferred from equity attributable to shareholders in 
Carlsberg A/S to the non-controlling interests’ share 
of equity. 

Fair value adjustments of put options granted to non-
controlling interests are recognised directly in the 
statement of changes in equity.  

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

102 

ACCOUNTING 
POLICIES 

Investments in associates and joint ventures are 
recognised according to the equity method, which 
entails measurement at cost and adjustment for the 
Group’s share of the profit or loss and other 
comprehensive income of the associate after the date 
of acquisition. The share of the result must be 
calculated in accordance with the Group’s accounting 
policies. The proportionate share of unrealised intra-
group profits and losses is eliminated. Investments in 
associates and joint ventures with negative net asset 
values are measured at DKK 0.  

If the Group has a legal or constructive obligation to 
cover a deficit in the associate or joint venture, the 
deficit is recognised under provisions. Any amounts 
owed by associates and joint ventures are written 
down to the extent that the amount owed is deemed 
irrecoverable.  

For associates in which the Group holds an 
ownership interest of less than 20%, the Group 
participates in the management of the 
company and is therefore exercising significant 
influence.  

Fair value of investment in listed associates 

DKK million 

The Lion Brewery 
Ceylon, Sri Lanka 

2019 

  443 

2018 

  406 

None of the associates and joint ventures are 
material to the Group. 

Key figures for associates and joint ventures 

DKK million 

2019 

Associates 

Joint ventures 

Total 

2018 

Associates 

Joint ventures 

Total 

Carlsberg Group share 

Profit  
after tax 

Other  
comprehensive  
income 

Total  
comprehensive  
income 

Investments in 
associates and 
joint ventures 

  278 

  - 

  278 

 131 

 -1 

130 

 4 

  - 

 4 

 4 

  - 

 4 

  282 

  - 

  282 

135 

 -1 

134 

  4,366 

-2 

  4,364 

  4,564 

-2 

  4,562 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 6 

TAX 

2,751m 

INCOME TAX (DKK) 
Up from DKK 2,386m in 2018. 

26.9% 

TAX RATE 
Down from 28.0% in 2018. 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

103 

If the Group obtains a tax deduction on computation 
of the taxable income in Denmark or in foreign 
jurisdictions as a result of share-based payment 
programmes, the tax effect of the programmes is 
recognised in tax on profit/loss for the year. 
However, if the total tax deduction exceeds the total 
tax expense, the tax benefit of the excess deduction is 
recognised directly in equity. 

SECTION 6.1  
INCOME TAX 

The nominal weighted tax rate for the Group is 
calculated as domestic tax rates applicable to 
profits in the entities as a proportion of each 
entity’s share of the Group’s profit before tax. 

The effective tax rate for the Group of 26.9% 
(2018: 28.0%) was negatively impacted by 
withholding taxes (particularly on dividends), 
non-capitalised tax assets and non-deductible 
expenses.  

It is not possible to deduct all fair value 
adjustments that arise in Denmark due to thin 
capitalisation rules. Tax on such adjustments 
therefore fluctuates from year to year. 

ACCOUNTING 
POLICIES 

Income tax comprises current tax and changes in 
deferred tax for the year, including changes as a 
result of a change in the tax rate. The tax expense 
relating to the profit/loss for the year is recognised in 
the income statement, while the tax expense relating 
to items recognised in other comprehensive income is 
recognised in the statement of comprehensive 
income. 

Reconciliation of the effective tax rate for the year 

Nominal weighted tax rate  

Change in tax rate 

Adjustments to tax for prior years 

Non-capitalised tax assets, net movements 

Non-taxable income 

Non-deductible expenses 

Tax incentives etc. 

Special items 

Withholding taxes 

Other, including tax in associates and  
joint ventures 

Effective tax rate for the year 

2019 

2018 

% 

DKK million 

% 

DKK million 

  21.8 

-0.1 

 0.2 

  1.5 

  -0.5 

  1.7 

  -0.3 

  -0.9 

 3.9 

  -0.4 

 26.9 

  2,225 

-8 

  24 

156 

-54 

172 

-27 

-87 

  395 

-45 

2,751 

 20.3 

  - 

  -0.5 

 2.8 

  -0.2 

 2.7 

  -0.8 

  0.1 

 3.7 

-0.1 

 28.0 

1,730 

 -1 

-42 

  235 

 -15 

  230 

-64 

13 

 311 

  -11 

  2,386 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

104 

SECTION 6.1 (CONTINUED) 
INCOME TAX 

Income tax expenses 

DKK million 

Income  
statement 

Other 
comprehensive 
income 

Total 
comprehensive 
income 

Income  
statement 

Other 
comprehensive 
income 

Total 
comprehensive 
income 

2019 

2018 

Tax for the year can be specified as follows 

Current tax 

Change in deferred tax and non-current tax payables during the year 

Change in deferred tax as a result of change in tax rate 

Adjustments to tax for prior years 

Total 

2,127 

  608 

-8 

  24 

2,751 

 5 

-60 

  - 

  - 

-55 

2,132 

  548 

-8 

  24 

  2,356 

  73 

 -1 

-42 

  2,696 

  2,386 

-2 

-50 

  - 

  - 

-52 

  2,354 

  23 

 -1 

-42 

  2,334 

Tax recognised in other comprehensive income 

DKK million 

Foreign exchange adjustments 

Hedging instruments 

Retirement benefit obligations 

Share of other comprehensive income in associates and joint ventures 

Other 

Total 

Recognised 
item 
before tax 

-3,485 

  323 

571 

-4 

 -14 

-2,609 

Tax 
income/ 
expense 

  - 

-20 

-38 

  - 

 3 

-55 

2019 

After tax 

-3,485 

  303 

  533 

-4 

  -11 

Recognised 
item 
before tax 

Tax 
income/ 
expense 

  2,754 

  640 

 -392 

-4 

  - 

  - 

-85 

  33 

  - 

  - 

-52 

-2,664 

  2,998 

2018 

After tax 

  2,754 

  555 

 -359 

-4 

  - 

  2,946 

SECTION 6.2 
TAX ASSETS AND 
LIABILITIES 

Of the total deferred tax assets recognised, 
DKK 312m (2018: DKK 506m) related to tax 
loss carryforwards, the utilisation of which 
depends on future positive taxable income 
exceeding the realised deferred tax liabilities. It 
is management’s opinion that these tax loss 
carryforwards can be utilised.  

Tax assets not recognised of DKK 678m (2018: 
DKK 1,115m) primarily related to tax losses 
that are not expected to be utilised in the 
foreseeable future. Of these, tax losses that 
will not expire amounted to DKK 472m (2018: 
DKK 839m). Remaining tax losses of DKK 
206m (2018: DKK 276m) will expire within five 
years. 

Deferred tax of DKK 54m (2018: DKK 94m) 
was recognised in respect of the tax of 5% 
payable on planned dividends from certain 
entities in Eastern Europe.  

Planned distribution of reserves for other 
subsidiaries will not trigger a significant tax 
liability based on current tax legislation. 

Deferred tax on temporary differences relating 
to investments in subsidiaries, associates and 
joint ventures was recognised at DKK 180m 
(2018: DKK 0m). The deferred tax plus the 
additional tax on the gain of the Group’s internal 
transfer of shares is expected to materialise 
within the next few years. 

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

105 

SECTION 6.2 (CONTINUED) 
TAX ASSETS AND 
LIABILITIES 

Changes in deferred tax and non-current tax 
payables for the year amounts to DKK 608m 
(2018: DKK 37m), of which DKK 214m (2018: 
DKK 29m) relates to the changes in deferred 
tax.  

Non-current tax liabilities recognised in the 
statement of financial position 

DKK million 

Deferred tax liabilities 

Non-current tax payables 

Non-current tax liabilities at 
31 December 

2019 

  4,708 

1,795 

2018 

4,021 

1,638 

  6,503 

  5,659 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

The Group recognises deferred tax assets, including 
the expected tax value of tax loss carryforwards, if 
management assesses they can be offset against 
positive taxable income in the foreseeable future. This 
judgement is made annually and based on budgets 
and business plans for the coming years, including 
planned commercial initiatives. 

Carlsberg operates in a large number of tax 
jurisdictions where tax legislation is highly complex 
and subject to interpretation. Management makes 
judgements on uncertain tax positions to ensure 
recognition and measurement of tax assets and 
liabilities.  

ACCOUNTING 
POLICIES 

Current tax payable and receivable are recognised in 
the statement of financial position as tax computed 
on the taxable income for the year, adjusted for tax 
on the taxable income of prior years and for tax paid 
on account. 

Deferred tax on all temporary differences between 
the carrying amount and the tax base of assets and 
liabilities is measured using the balance sheet liability 
method. However, deferred tax is not recognised on 
temporary differences relating to goodwill that is not 
deductible for tax purposes or on office premises and 
other items where temporary differences, apart from 
business combinations, arise at the acquisition date 
without affecting either profit/loss for the year or 
taxable income.  

Where alternative tax rules can be applied to 
determine the tax base, deferred tax is measured 
based on the planned use of the asset or settlement 
of the liability. Deferred tax is recognised on expected 
dividend payments from subsidiaries, associates and 
joint ventures in countries levying withholding tax on 
distributions.  

Deferred tax assets related to tax loss carryforwards 
are recognised under other non-current assets at the 
expected value of their utilisation, either as a set-off 
against tax on future income or as a set-off against 
deferred tax liabilities in the same legal tax entity and 
jurisdiction. 

Deferred tax assets and tax liabilities are offset if the 
entity has a legally enforceable right to offset current 
tax liabilities and tax assets or intends either to settle 
current tax liabilities and tax assets or to realise the 
assets and settle the liabilities simultaneously. 
Deferred tax assets are recognised only to the extent 
that it is probable that the assets will be utilised. 

Deferred tax is measured according to the tax rules at 
the reporting date and at the tax rates applicable 
when the deferred tax is expected to materialise as 
current tax.  

The change in deferred tax as a result of changes in 
tax rates is recognised in the income statement. 
Changes to deferred tax on items recognised in 
other comprehensive income are, however, 
recognised in other comprehensive income. 

Changes to tax assets and liabilities 

DKK million 

Tax assets and liabilities at 1 January, net 

Adjustments to prior years 

Acquisition and disposal of entities 

Recognised in other comprehensive income 

Recognised in the income statement, net 

Change in tax rate 

Foreign exchange adjustments 

Tax assets and liabilities at 31 December, net 

Recognised as follows 

Tax liabilities 

Tax assets 

Tax assets and liabilities at 31 December, net 

Specification of deferred tax 

Deferred tax assets 

Deferred tax liabilities 

2019 

  3,966 

 -206 

  40 

-60 

  608 

-8 

  225 

2018 

DKK million 

  3,938 

Intangible assets 

-7 

129 

-50 

  73 

 -1 

Property, plant and equipment 

Current assets 

Provisions and retirement benefit obligations 

Tax losses etc. 

Total before offset 

-116 

Offset 

  4,565 

  3,966 

Deferred tax assets and liabilities at 31 December 

2019 

  465 

  432 

  367 

1,022 

1,403 

  3,689 

  -1,751 

1,938 

2018 

  358 

  343 

316 

 1,217 

 1,192 

  3,426 

 -1,733 

1,693 

2019 

  3,680 

1,790 

  28 

  26 

  935 

  6,459 

  -1,751 

  4,708 

Expected to be used as follows 

  6,503 

 -1,938 

  4,565 

  5,659 

Within one year 

 -1,693 

After more than one year 

  3,966 

Total 

  695 

1,243 

1,938 

  643 

1,050 

1,693 

 2,115 

  2,593 

  4,708 

2018 

3,413 

 1,861 

  25 

 8 

  447 

  5,754 

 -1,733 

4,021 

 1,731 

  2,290 

4,021 

 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 7 

STAFF COSTS AND  
REMUNERATION 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

106 

Pensions 

Defined benefit obligations were affected 
by lower interest rates across Western 
Europe and by the transfer of the large 
medical insurance scheme to the municipal 
government in Chongqing, releasing the 
Group from the obligation. 

Employees 
by segment (%) 

2019

(2018)

SECTION 7.1 
STAFF COSTS 

The average number of employees increased 
during 2019 due to insourcing of brand 
ambassadors in Russia and the full-year effect of 
Cambrew, acquired in 2018.  

Staff costs increased for several entities due to 
higher performance-related payouts, but this 
was offset by savings generated by changes to 
the employee mix. 

Western Europe 28% (29%)
Asia 38% (38%)
Eastern Europe 32% (30%)
Other 2% (3%)

by function (%) 

2019

(2018)

Production 32% (33%)
Sales & Distribution 59% (57%)
Administration 9% (10%)

Staff costs 

DKK million 

Salaries and other remuneration 

Severance payments 

Social security costs 

Retirement benefit costs – defined contribution plans 

Retirement benefit costs – defined benefit plans 

Share-based payments 

Other employee benefits 

Total 

Average number of employees 

Staff costs are included in the following line items in the income statement 

Cost of sales 

Sales and distribution expenses 

Administrative expenses 

Other operating activities, net 

Financial expenses (Pensions) 

Special items (Restructurings) 

Total 

2019 

  8,549 

  88 

1,344 

  300 

  32 

217 

  60 

10,590 

41,248 

  2,866 

  5,575 

2,192 

  63 

  -133 

  27 

10,590 

2018 

8,491 

  75 

1,294 

  286 

  203 

174 

91 

 10,614 

  40,837 

  2,720 

  5,348 

  2,433 

  54 

  23 

  36 

 10,614 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

107 

SECTION 7.2  
REMUNERATION 

The remuneration of the Supervisory Board, 
the executive directors and key management 
personnel is described in detail in the 
Remuneration report in the Management 
review. 

The remuneration of key management 
personnel increased in 2019 as a result of an 
increase in members of the Executive 
Committee compared with 2018. 

In 2019, the Supervisory Board received total 
remuneration of DKK 9.59m (2018: DKK 
9.35m), comprising fixed salary only. 

ACCOUNTING 
POLICIES 

Staff costs are recognised in the financial year in 
which the employee renders the related service.  

The cost of share-based payments, which is 
expensed over the vesting period of the programme 
according to the service conditions, is recognised in 
staff costs and provisions or equity, depending on 
how the programme is settled with the employees. 

Key management personnel comprise the Executive 
Committee, excluding the executive directors. Other 
management personnel included in the share-based 
payment schemes comprise Vice Presidents and other 
key employees in central functions as well as the 
management of significant subsidiaries. 

SECTION 7.3 
SHARE-BASED 
PAYMENTS 

The Group has set up share-based incentive 
programmes to attract, retain and motivate the 
Group’s executive directors and other levels of 
management personnel, and to align their 
interests with those of the shareholders. There 
is no share-based incentive programme for the 
Supervisory Board. 

The Group has two types of share-based 
payment: share options and performance 
shares. Share options entitle the holder to 
purchase class B shares in Carlsberg A/S at a 
predetermined price after completing three 
years of service. Share options are exercisable 
for five years.  

Entitlement to performance shares also 
requires fulfilment of service in the vesting 
period (2-3 years), but does not have any 
exercise price.  

Instead, the shares are transferred to the 
recipients based on the achievement of the 
KPIs attached to the shares. Performance 
shares have been awarded under three 
programmes that differ in terms of KPI 
structure and vesting period.  

PERFORMANCE SHARES 
The number of performance shares granted is 
the maximum number of performance shares 
that can vest. The number of shares 
outstanding at the end of the period is the 
number expected to vest, based on the extent 
to which the vesting conditions are expected to 
be met. The number of shares expected to vest 
is revised on a regular basis. 

Remuneration  

DKK million 

Fixed salary 

Cash bonus 

Other benefits 

Special bonus¹ 

Remuneration settled in cash 

Non-monetary benefits 

Share-based payments² 

Remuneration, non-monetary and share-based 

Total cash and non-cash 

Cees 't Hart 

Executive directors 

Heine Dalsgaard 

Regular performance shares 
In 2019, 192 employees (2018: 206 
employees) across the Group were awarded 
performance shares. 

Key management 
personnel 

2019 

  12.6 

11.4 

1.1 

  - 

  25.1 

  0.1 

 24.6 

 24.7 

 49.8 

2018 

  12.3 

  12.3 

1.1 

  - 

 25.7 

  0.1 

 26.7 

 26.8 

 52.5 

2017 

  12.0 

 9.3 

  1.2 

  - 

 22.5 

  0.1 

 20.6 

 20.7 

 43.2 

2019 

 7.6 

  7.1 

  - 

  - 

  14.7 

 0.3 

  12.4 

  12.7 

 27.4 

2018 

 7.4 

 7.4 

  - 

  - 

  14.8 

 0.3 

  13.3 

  13.6 

 28.4 

2017 

 7.3 

 5.6 

  - 

  3.1 

  16.0 

 0.3 

 9.0 

 9.3 

 25.3 

2019 

 26.5 

 23.2 

 7.0 

  1.3 

 58.0 

 0.7 

  21.4 

  22.1 

  80.1 

2018 

 25.3 

  18.5 

 4.0 

  - 

 47.8 

 0.5 

  18.8 

  19.3 

  67.1 

Vesting is subject to achievement of four KPIs: 
total shareholder return, adjusted EPS  
growth, organic revenue growth and growth in 
ROIC. The average share price at vesting was 
DKK 803 (2018: DKK 748). The average 
contractual life at the end of 2019 was 1.5 
years (2018: 1.7 years).  

Funding the Journey performance shares 
Funding the Journey performance shares were 
granted to the executive directors in 2016 only 
and vested in February 2019. 

¹ Special bonus covered remuneration waived from previous employer, in total DKK 15m, paid out in 2016 and 2017. 
² The amount of remuneration in the form of share-based payments in the table does not reflect the value of shares transferred to or cash equivalents received by the executive 
director during the year. The amount reflects only the technical accounting charge to the income statement required by IFRS. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

108 

SECTION 7.3 (CONTINUED) 
SHARE-BASED 
PAYMENTS 

Fund & Grow performance shares 
The Fund & Grow performance share 
programme was set up in 2018 to align the 
initiatives driven by Group management in our 
SAIL’22 strategy with the interests of our 
shareholders. Shares were granted to 204 
employees across the Group, not including the 
executive directors. Vesting is subject to 
achievement of two KPIs: organic growth in 
revenue and in operating profit for 2018 and 

2019. The average contractual life at the end 
of 2019 was 0.1 year (2018: 1.1 years).  

Share option disclosures 

Share options 
No share options have been granted since 
2016. The outstanding options are all 
exercisable at the end of the reporting period. 
The average contractual life was 3.6 years 
(2018: 4.6 years). In 2018, the average share 
price at exercise was DKK 766.  

DKK million 

Cost of share options 

Fair value at 31 December 

2019 

  - 

  54 

2018 

 4 

  20 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

The volatility of performance shares is based on the 
historical volatility of the price of Carlsberg A/S’ class 
B shares over the previous three years. For share 
options, the volatility is based on similar data over 
the previous eight years. 

The share price and the exercise price of share 
options are calculated as the average price of 
Carlsberg A/S’ class B shares on Nasdaq Copenhagen 
during the first five trading days after publication of 
Carlsberg A/S’ financial statements. 

Performance shares 

31 December 2017 

Granted 

Forfeited/adjusted 

Exercised/settled 

31 December 2018 

Granted 

Executive  
directors 

  137,198 

  66,286 

  - 

  - 

203,484 

 61,331 

Key  
management  
personnel 

Other  
management  
personnel 

  9,023 

88,919 

-2,578 

-6,445 

88,919 

 147,380 

 556,614 

-91,361 

 -98,972 

  513,661 

  27,569 

  167,918 

Forfeited/adjusted/transferred 

  -17,353 

  -18,240 

 -64,592 

  - 

  - 

Exercised/settled 

31 December 2019 

 -58,057 

 189,405 

Performance share disclosures 

Total 

 293,601 

711,819 

 -93,939 

-105,417 

806,064 

 256,818 

-100,185 

 -58,057 

Key information 

Expected volatility 

Risk-free interest rate 

Expected dividend yield 

Expected life of options, years 

Regular  

Fund & Grow  

Funding the Journey  

DKK million 

Fair value at grant date 

Cost of shares granted in the year 

Total cost of performance shares 

Cost not yet recognised 

Fair value at 31 December 

2019 

2018 

2019 

167 

  46 

104 

162 

510 

172 

  46 

  42 

120 

185 

  - 

  - 

112 

14 

361 

2018 

  294 

120 

120 

154 

  270 

2019 

2018 

  - 

  - 

  1 

  - 

  - 

  - 

  - 

 8 

  - 

31 December 2017 

Forfeited 

Exercised 

31 December 2018 

  26 

31 December 2019 

The risk-free interest rate is based on Danish 
government bonds of the relevant maturity. The 
expected life is based on exercise at the end of the 
exercise period. 

ACCOUNTING 
POLICIES 

The fair value of granted performance shares is 
estimated using a stochastic (quasi-Monte Carlo) 
valuation model of market conditions and a Black-
Scholes call option-pricing model of other conditions, 
taking into account the terms and conditions upon 
which the performance shares were granted. 

On initial recognition of performance shares, an 
estimate is made of the number of awards expected 
to vest and subsequently revised for any changes. 
Accordingly, recognition is based on the number of 
awards that ultimately vest. 

Regular  
performance shares 

Fund & Grow  
performance 
shares 

2019 

16.0% 

0.0% 

2.3% 

 3.0 

2018 

21% 

0.0% 

2.2% 

 3.0 

2018 

N/A 

0.0% 

2.2% 

 2.0 

Exercise price 

Fixed,  
weighted  
average 

Executive  
directors 

Other  
management  
personnel 

  523 

  114,984 

 149,844 

Number 

Total 

264,828 

-2,825 

417 

529 

518 

518 

  - 

  - 

  114,984 

  114,984 

-2,825 

-147,019 

-147,019 

  - 

  - 

  114,984 

  114,984 

  98,248 

 616,987 

904,640 

Fair value at measurement date 

DKK 648-651 

DKK 610-642 

DKK 684 

Share options 

 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 7.4 
RETIREMENT 
BENEFIT 
OBLIGATIONS  
AND SIMILAR 
OBLIGATIONS 

A number of employees are covered by 
retirement benefit plans. The nature of the 
plans varies depending on labour market 
conditions in the individual countries. Benefits 
are generally based on wages, salaries and 
length of employment. 

Retirement benefit obligations cover both 
present and future retirees’ entitlement to 
retirement benefits.  

DEFINED CONTRIBUTION PLANS 
A defined contribution plan is a post-
employment benefit plan under which the 
Group pays contributions to a separate 
independent company. The Group’s legal or 
constructive obligation is limited to the 
contributions.  

61% (2018: 58%) of the Group’s retirement 
benefit costs relate to defined contribution 
plans. In 2019, the expense recognised in 
relation to these contributions was DKK 300m 
(2018: DKK 286m). 

DEFINED BENEFIT PLANS 
The defined benefit plans guarantee employees 
a certain level of pension benefits for life. The 
pension is based on seniority and salary at the 
time of retirement. The Group assumes the risk 
associated with future developments in interest 
rates, inflation, mortality and disability etc.  

The most significant plans are in the UK and 
Switzerland, representing 47% and 39% 
respectively (2018: 44% and 40%), while the 
eurozone countries represented 5% (2018: 6%) 
of the gross obligation at 31 December 2019. 

The majority of the obligations are funded, 
with assets placed in independent pension 
funds, mainly in Switzerland and the UK. In 
some countries, primarily Germany, Sweden 
and China, the obligation is unfunded. The 
retirement benefit obligations for these 
unfunded plans amounted to DKK 1,802m 
(2018: DKK 1,873m) or 13% (2018: 15%) of 
the gross obligation. 

In 2019, the Group’s obligation, net, on defined 
benefit plans increased by DKK 391m 
compared with 2018. Changes in actuarial 
assumptions across Western Europe increased 
the net obligation, mainly caused by actuarial 
losses of DKK 285m in the UK, DKK 175m in 
Switzerland and DKK 67m in Sweden. This 
effect was partially offset by a decrease in the 
obligation of DKK 162m, due to the municipal 
government in Chongqing assuming 
responsibility for the long-term medical 
insurance.  

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

109 

Obligation, net 

DKK million 

2019 

2018 

Present 
value of 
obligation 

Fair value 
of plan 
assets 

Obligation, 
net 

Present 
value of 
obligation 

Fair value 
of plan 
assets 

Obligation, 
net 

Obligation at 1 January  

12,239 

9,331 

  2,908 

13,069 

9,718 

3,351 

Recognised in the income 
statement 

Current service cost 

Past service cost 

Net interest on the net defined 
benefit obligation (asset) 

Curtailments and settlements  

Total 

Remeasurements 

Gain/loss from changes in 
demographic assumptions 

Gain/loss from changes in financial 
assumptions 

Asset ceiling 

Total 

Other changes 

Contributions to plans 

Benefits paid 

Acquisition and disposal of entities, 
net 

Transfers 

Foreign exchange adjustments etc. 

Total 

199 

  -169 

  256 

 2 

  288 

  - 

  - 

189 

  - 

189 

199 

  -169 

  67 

 2 

  99 

194 

 9 

  232 

  - 

  435 

  - 

  - 

155 

  - 

155 

194 

 9 

  77 

  - 

  280 

-98 

  - 

-98 

 -203 

  - 

 -203 

1,452 

  - 

1,354 

  - 

 -594 

  1 

  1 

  482 

-110 

717 

  66 

  783 

  225 

 -486 

  - 

  - 

  430 

169 

  735 

  -561 

-66 

571 

  - 

 -764 

  -312 

-60 

 -372 

 -249 

  60 

 -392 

 -225 

  -108 

  1 

  1 

  52 

 -279 

  - 

 -633 

 3 

 7 

122 

  -501 

12,239 

215 

 -522 

  - 

  - 

137 

  -170 

9,331 

  -215 

 -111 

 3 

 7 

 -15 

  -331 

  2,908 

Obligation at 31 December 

 13,771 

10,472 

  3,299 

The total return on plan assets for the year amounted to DKK 906m (2018: DKK -157m). 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

110 

SECTION 7.4 (CONTINUED) 
RETIREMENT 
BENEFIT 
OBLIGATIONS  
AND SIMILAR 
OBLIGATIONS 

The Group expects to contribute DKK 79m 
(2018: DKK 76m) to the plan assets in 2020. 
Plan assets do not include shares in or 
properties used by Group companies. 

Net actuarial loss and foreign exchange 
adjustment recognised in other comprehensive 
income for 2019 was DKK 681m (2018: net 
gain of DKK 392m), which included a reversal 
of an asset ceiling in the UK of DKK 66m 
(2018: DKK -60m).  

The accumulated actuarial loss and foreign 
exchange adjustment recognised at 31 
December 2019 was DKK 3,710m (2018: DKK 
3,029m), with actuarial net losses of DKK 
3,734m (2018: DKK 3,097m). 

Assumptions applied 
In 2019, the discount rate used for the defined 
benefit plans in Western Europe was 
determined by reference to market yields on 
corporate bonds. In the Asian countries, where 
no deep market in high-quality corporate 
bonds exists, the discount rate was determined 
by reference to market yields on government 
bonds. 

The mortality tables used in Carlsberg UK are 
S3PMA/S3PFA tables for post-retirement and 
AMC00/AFC00 for pre-retirement, both with 
CMI_2018 projections, while the Swiss entities 
use BVG 2015 GT for valuation of their 
retirement benefit obligations. 

Sensitivity analysis 
The sensitivity analysis is based on a change in 
one of the assumptions, while all other 
assumptions remain constant. This is highly 
unlikely, however, as a change in one 
assumption would probably affect other 
assumptions as well. When calculating the 
obligation on the basis of a changed 
assumption, the same method has been 
applied as when calculating the defined benefit 
obligation. 

Expected maturity and duration 
Defined benefit obligations are primarily 
expected to mature after five years. The  
expected duration of the obligations at year-
end 2019 was 20 years. The duration is 
calculated using a weighted average of the 
duration divided by the obligation. 

Breakdown of plan assets 

Shares 

Bonds and other securities 

Real estate 

Cash and cash equivalents 

Total 

Assumptions applied 

2019 

Discount rate 

Growth in wages and salaries 

2018 

Discount rate 

Growth in wages and salaries 

Sensitivity analysis 

DKK million 

Discount rate 

Growth in wages and salaries 

Mortality 

DKK 
million 

1,004 

  7,080 

2,231 

157 

10,472 

2019 

% 

10 

  68 

21 

  1 

100 

DKK 
million 

  945 

6,165 

 2,117 

164 

9,391 

2018 

% 

10 

  65 

  23 

 2 

100 

CHF 

0.1% 

1.0% 

0.8% 

1.0% 

UK 

2.2% 

2.2% 

EUR 

Other 

0.3-0.9% 

0.5-7.1% 

0.0-2.7% 

2.0-10.0% 

Weighted 
average 

1.3% 

1.8% 

3.1% 

2.4% 

1.1-1.8% 

0.5-7.6% 

0.0-2.7% 

2.0-10.0% 

2.1% 

2.1% 

+0.5% 

2019 

-0.5% 

 -1,063 

 1,216 

  70 

-65 

+0.5% 

  -771 

  90 

+1 year 

-1 year 

+1 year 

  580 

 -582 

  429 

2018 

-0.5% 

  942 

 -61 

-1 year 

 -403 

Maturity of retirement benefit obligations 

DKK million 

2019 

2018 

< 1 year 

1-5 years 

> 5 years 

  449 

  435 

1,306 

1,235 

  3,265 

3,819 

Total 

  5,020 

  5,490 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

111 

If a retirement benefit plan constitutes a net asset, 
the asset is recognised only if it offsets future refunds 
from the plan or will lead to reduced future payments 
to the plan. 

Realised gains and losses on the adjustment of 
retirement benefit obligations as a result of 
termination of a significant number of positions in 
connection with restructurings are recognised under 
special items. 

SECTION 7.4 (CONTINUED) 
RETIREMENT 
BENEFIT 
OBLIGATIONS  
AND SIMILAR 
OBLIGATIONS 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

The value of the Group’s defined benefit plans is 
based on valuations from external actuaries. The 
valuation is based on a number of actuarial 
assumptions, including discount rates, expected return 
on plan assets, expected growth in wages and 
salaries, mortality and retirement benefits. 

The present value of the net obligation is calculated 
by using the projected unit credit method and 
discounting the defined benefit plan by a discount 
rate for each country. The discount rate is determined 
by reference to market yields on high-quality 
corporate bonds. Where high-quality corporate bonds 
are not available, the market yields on government 
bonds are used instead. 

Mortality assumptions are based on the Group 
entity’s best estimate of the mortality of plan 
members during and after employment, and include 
expected changes in mortality. Due to the broad 
range of entities comprising the retirement benefit 
obligation, several different mortality tables are used 
to calculate the future retirement benefit obligation. 

ACCOUNTING 
POLICIES 

Contributions paid to a defined contribution plan are 
recognised in the income statement in the period 
during which services are rendered by employees. 
Any contributions outstanding are recognised in the 
statement of financial position as other liabilities. 

The Group’s net obligation recognised in the 
statement of financial position in respect of defined 
benefit plans is the present value of the defined 
benefit obligation at the reporting date less the fair 
value of plan assets calculated by a qualified actuary.  

The present value is determined separately for each 
plan by discounting the estimated future benefits that 
employees have earned in return for their service in 
the current and prior years. 

The costs of a defined benefit plan are recognised in 
the income statement and include service costs, net 
interest based on actuarial estimates and financial 
expectations at the beginning of the year.  

Service costs comprise current service cost and past 
service cost. Current service cost is the increase in the 
present value of the defined benefit obligation 
resulting from employee services in the current 
period. Past service cost is the change in the present 
value of the obligation regarding employee services in 
prior years that arises from a plan amendment or a 
curtailment. Past service costs are recognised 
immediately, provided employees have already 
earned the changed benefits.  

Realised gains and losses on curtailment or 
settlement are recognised under staff costs. 

Interest on retirement benefit obligations and the 
interest on return on plan assets are recognised as 
financial income or financial expenses. 

Differences between the development in retirement 
benefit assets and liabilities and realised amounts at 
year-end are designated as actuarial gains or losses 
and recognised in other comprehensive income. As 
they will never be reclassified to the income 
statement, they are presented in retained earnings. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SECTION 8 

OTHER DISCLOSURE 
REQUIREMENTS 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

112 

6,160m 

Profit attributable to shareholders in 
Carlsberg A/S, adjusted for special items 
after tax (DKK). 

41.0 

Earnings per share, adjusted for special 
items after tax (DKK). 

SECTION 8.1  
EARNINGS PER 
SHARE 

During 2019, the Group repurchased a total of 
4.5m B shares under the share buy-back 
programme, which decreased the average 
number of shares by 2.1m. This increased the 
adjusted earnings per share by DKK 0.5. The 
improved profit for the year compared with last 
year increased the adjusted earnings per share 
by DKK 5.3. 

For all share-based incentive instruments, the 
average market price of Carlsberg B shares 
exceeded the exercise price and the fair value 
at the grant date. As a result, diluted earnings 
per share included all share-based incentive 
instruments that could potentially dilute 
earnings in the future. 

Earnings per share 

DKK 

Earnings per share of DKK 20 (EPS) 

Diluted earnings per share of DKK 20 (EPS-D) 

Earnings per share, adjusted (EPS-A) 

Average number of shares 

1,000 shares 

Average number of issued shares 

Average number of treasury shares 

Average number of shares  

Average dilutive effect of share-based incentives 

Diluted average number of shares  

Profit attributable to shareholders 

DKK million 

Consolidated profit 

Non-controlling interests 

Profit attributable to shareholders in Carlsberg A/S (net profit) 

Special items after tax 

Profit attributable to shareholders in Carlsberg A/S, adjusted 

2019 

 43.7 

 43.4 

  41.0 

2018 

 34.8 

 34.7 

 35.2 

 152,557 

 -2,146 

150,411 

817 

 152,557 

  -129 

 152,428 

  683 

  151,228 

 153,111 

  7,477 

 -908 

  6,569 

 -409 

6,160 

6,133 

 -824 

  5,309 

  50 

  5,359 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

113 

SECTION 8.2  
FEES TO AUDITORS  

The following transactions took place between 
the Carlsberg Foundation and the Group in 
2019: 

charge from the Group as part of the 
sponsorship of certain events at an 
accumulated value of DKK 0.2m. 

which in turn corresponds to what each party 
would have had to pay to have the same 
deliverables provided by external parties. 

Fees to auditors appointed by the  
Annual General Meeting 

DKK million 

2019 

2018 

PwC including network firms 

Statutory audit 

Assurance engagements 

Tax advisory 

Other services 

Total   

  20 

  1 

 2 

 7 

  30 

19 

  1 

  1 

 2 

  23 

Fees for services other than the statutory audit 
of the financial statements provided by 
PricewaterhouseCoopers Statsautoriseret 
Revisionspartnerselskab, Denmark, amounted 
to DKK 8m (2018: DKK 3m), including advice 
relating to information security, internal 
controls, finance function and tax, other 
assurance opinions and agreed-upon 
procedures, as well as accounting advice. 

SECTION 8.3  
RELATED PARTIES 

RELATED PARTIES EXERCISING CONTROL 
The Carlsberg Foundation, H.C. Andersens 
Boulevard 35, 1553 Copenhagen V, Denmark, 
exercises control over Carlsberg A/S. The 
Foundation holds 29.4% of the shares and 
75.1% of the voting power in Carlsberg A/S, 
excluding treasury shares. 

The Carlsberg Foundation received a dividend 
of DKK 18.00 per share from Carlsberg A/S, 
the same as every other shareholder. The 
dividend received amounted to DKK 832m. 

Through its pro-rata participation in the share 
buy-back programme, the Carlsberg 
Foundation sold B shares at a fair value of 
DKK 1.2bn to Carlsberg A/S. The Foundation 
thereby reduced its shareholding to 29.4% at 
31 December 2019 (2018: 30.3%). The shares 
were sold back at the average weekly share 
buy-back market prices. 

FUNDING AND GRANTS 
Carlsberg A/S received statutory grants and 
further funding from the Carlsberg Foundation, 
DKK 39m, for the research and development 
activities at the Carlsberg Research Laboratory 
(2018: DKK 38m). Of the total grants, DKK 
41m (2018: DKK 26m) was deferred to be 
used for research projects in the future. 

The Carlsberg Foundation will contribute 
around DKK 53m to support rebuilding the 
Carlsberg Visitor Center and Museum to better 
present the rich history and value creation of 
Carlsberg. 

OTHER ACTIVITIES 
Carlsberg A/S held the Annual General 
Meeting at Ny Carlsberg Glyptotek at a cost of 
DKK 0.2m and an event for its employees at a 
cost of DKK 0.5m. Furthermore, Ny Carlsberg 
Glyptotek has received event products free of 

The Group’s delivery of beer and soft drinks to 
the Carlsberg Foundation is charged at 
ordinary listing price minus a discount. In 2019, 
the deliveries amounted to DKK 0.2m (total 
sales of goods) (2018: DKK 0.3m). 

Carlsberg A/S leases parking spaces from the 
Carlsberg Foundation to provide parking for 
employees at the Research Laboratory and 
Visit Carlsberg. Furthermore, Carlsberg 
Breweries A/S leases storage facilities in the 
researcher apartments. These lease 
agreements are with subsidiaries of the 
Foundation. Both of the annual lease 
payments amount to DKK 0.2m and the lease 
terms are on market conditions. 

In accordance with the Tuborg Foundation’s 
entitlements as a partner of UNLEASH (a non-
profit organisation working to promote young 
people’s understanding of & contribution to the 
UN Sustainable Development Goals), seven 
seats for an event were given to Carlsberg 
talents. The total value of the seats was DKK 
0.2m. Carlsberg A/S, and the Carlsberg, the 
Tuborg and the New Carlsberg Foundations 
participated in Folkemødet (the People’s 
Democratic Festival in Bornholm). Carlsberg 
A/S spent DKK 0.3m and the three 
Foundations a total of DKK 1.7m on 
establishing the event area. 

It is estimated that the benefit for the Carlsberg 
Group corresponds to the value of the other 
activities provided to the Carlsberg Foundation, 

OTHER RELATED PARTIES 
Related parties also comprise Carlsberg A/S’ 
Supervisory Board and Executive Board, their 
close family members and companies in which 
these persons have significant influence. During 
the year, there were no transactions between 
these parties and the Group, except for 
remuneration as disclosed in section 7 of the 
consolidated financial statements.  

The income statement and the statement of 
financial position include the following 
transactions 

DKK million 

2019 

2018 

Associates and joint ventures 

Revenue 

Cost of sales 

Loans 

Receivables 

Borrowings 

  72 

 -703 

241 

  48 

  - 

  62 

 -622 

  333 

104 

-7 

Trade payables and other  
liabilities 

-2 

 -15 

SECTION 8.4  
EVENTS AFTER THE 
REPORTING PERIOD 

Apart from the events recognised or disclosed 
in the consolidated financial statements, no 
events have occurred after the reporting period 
of importance to the consolidated financial 
statements. 

 
 
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
 
 
SECTION 9 

BASIS FOR 
PREPARATION 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

114 

Changes in 
2019 

RECOGNITION OF LEASE 
LIABILITIES 
Adoption of the new IFRS leasing standard 
led to recognition of lease liabilities and 
identification of right-of-use assets. These 
have been recognised as property, plant 
and equipment as of 1 January 2019. 

SECTION 9.1  
SIGNIFICANT 
ACCOUNTING 
ESTIMATES AND 
JUDGEMENTS 

In preparing the consolidated financial 
statements, management makes various 
accounting estimates and judgements that 
form the basis of presentation, recognition and 
measurement of the Group’s assets, liabilities, 
income and expenses. The estimates and 
judgements made are based on historical 
experience and other factors that management 
assesses to be reliable, but that, by nature, are 
associated with uncertainty and unpredictability 
and may therefore prove incomplete or 
incorrect. 

Areas involving significant estimates and judgements: 

Impairment testing, useful life and residual value  Section 2 

Restructurings, provisions and contingencies 

Section 3 

Receivables 

Tax assets and liabilities 

Defined benefit obligations  

Acquisitions and disposals, including contingent 
considerations 

Section 1 

Section 6 

Section 7 

Section 5 

SECTION 9.2  
GENERAL 
ACCOUNTING 
POLICIES 

The Group’s 2019 consolidated financial 
statements have been prepared in accordance 
with IFRS as adopted by the EU and further 
requirements in the Danish Financial 
Statements Act. 

The consolidated financial statements are 
presented in Danish kroner (DKK), which is the 
Parent Company’s functional currency, and all 
values are rounded to the nearest DKK million, 
except when otherwise stated.  

The accounting policies set out below have 
been used consistently in respect of the 
financial year and the comparative figures. 

DEFINING MATERIALITY 
Significant items are presented individually in 
the financial statements as required by IAS 1. 
Other items that are considered relevant to 
stakeholders and necessary for an 
understanding of the Group’s business model, 
including research, real estate and geographical 

diversity, are also presented individually in the 
financial statements. 

The consolidated financial statements are 
prepared as a consolidation of the financial 
statements of the Parent Company, Carlsberg 
A/S and its subsidiaries according to the 
Group’s accounting policies. 

Entities over which the Group exercises 
significant influence, but which it does not 
control, are considered associates. Significant 
influence is generally obtained by direct or 
indirect ownership or control of less than 50% 
of the voting rights or participation in the 
management of the company. The assessment 
of whether Carlsberg A/S exercises control or 
significant influence includes potential voting 
rights exercisable at the reporting date. Entities 
that by agreement are managed jointly with 
one or more other parties are considered joint 
ventures.  

On consolidation, intra-group income and 
expenses, shareholdings, balances and 
dividends, and realised and unrealised gains are 
eliminated. Unrealised gains on transactions 
with associates and joint ventures are 
eliminated in proportion to the Group’s 
ownership share of the entity. 

 
 
 
 
 
 
 
 
 
 
 
 
 
SECTION 9.2 (CONTINUED) 
GENERAL 
ACCOUNTING 
POLICIES 

Unrealised losses are eliminated in the same 
way as unrealised gains to the extent that 
impairment has not taken place.  

The accounting items of subsidiaries are 
included in full in the consolidated financial 
statements. Non-controlling interests’ share of 
subsidiaries’ profit/loss for the year and of 
equity are included in the Group’s profit/loss 
and equity, but are disclosed separately. 
Entities acquired or established in the year are 
recognised in the consolidated financial 
statements from the date of acquisition or 
formation. Entities disposed of or discontinued 
are recognised in the consolidated income 
statement until the date of disposal or 
discontinuation. The comparative figures are 
not restated. 

FOREIGN CURRENCY TRANSLATION  
A functional currency is determined for each of 
the reporting entities in the Group. The 
functional currency is the primary currency 
used for the reporting entity’s operations. 
Transactions denominated in currencies other 
than the functional currency are considered 
transactions denominated in foreign currencies. 

On initial recognition, transactions 
denominated in foreign currencies are 
translated to the functional currency at the 
exchange rates at the transaction date. Foreign 
exchange differences arising between the 

exchange rates at the transaction date and at 
the date of payment are recognised as financial 
income or expenses. 

Receivables, payables and other monetary 
items denominated in foreign currencies are 
translated at the exchange rates at the 
reporting date. The difference between the 
exchange rates at the reporting date and at the 
date at which the receivable or payable arose 
or the exchange rate in the latest consolidated 
financial statements is recognised as financial 
income or expenses. 

On recognition of entities with a functional 
currency other than the presentation currency, 
the income statement and statement of cash 
flows are translated at the exchange rates at 
the transaction date, and the statement of 
financial position items are translated at the 
exchange rates at the reporting date. Foreign 
exchange differences arising on translation of 
the opening balance of equity, and of the 
income statement on the reporting date, are 
recognised in other comprehensive income and 
attributed to a separate translation reserve in 
equity. Foreign exchange differences arising on 
the translation of the proportionate share of 
associates and joint ventures are likewise 
recognised in other comprehensive income. 

Foreign exchange adjustment of balances with 
entities that are considered part of the 
investment in the entity is recognised in other 
comprehensive income. Correspondingly, 
foreign exchange gains and losses on the part 
of loans and derivative financial instruments 
that are designated as hedges of investments in 
foreign entities, and that effectively hedges 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

115 

against corresponding foreign exchange gains 
and losses on the investment in the entity, are 
also recognised in other comprehensive income 
and attributed to a separate translation reserve 
in equity. 

When the gain or loss from a complete or 
partial disposal of an entity is recognised, the 
share of the cumulative exchange differences 
recognised in other comprehensive income is 
recognised in the income statement. The same 
approach is adopted on repayment of balances 
that constitute part of the net investment in the 
entity. 

INCOME STATEMENT 
The presentation of the Group’s income 
statement is based on the internal reporting 
structure, as IFRS does not provide a specific 
disclosure requirement. 

Special items are not directly attributable to 
ordinary operating activities and are shown 
separately in order to facilitate a better 
understanding of the Group’s financial 
performance. 

CASH FLOW 
Cash flow is calculated using the indirect 
method and is based on operating profit before 
special items adjusted for depreciation, 
amortisation and impairment losses. Cash flow 
cannot be derived directly from the statement 
of financial position and income statement. 

FINANCIAL RATIOS AND NON-IFRS  
FINANCIAL MEASURES 
The Group uses certain additional financial 
measures to provide management, investors 
and investment analysts with additional 
measures to evaluate and analyse the 
Company’s results. These non-IFRS financial 
measures are defined and calculated by the 
Group, and therefore may not be comparable 
with other companies’ measures. 

The non-IFRS financial measures disclosed in 
the Annual Report are: 

• Earnings per share, adjusted, and payout 

ratio, adjusted 

• Organic development 

The Danish Finance Society does not 
acknowledge use of special items and states 
that adjustments of tax should be based on the 
marginal tax rate. When calculating financial 
measures, the Group uses operating profit 
before special items as well as the effective tax 
rate for measures adjusted for tax. 

Other financial ratios are calculated in 
accordance with the Danish Finance Society’s 
online guidelines on the calculation of financial 
ratios, “Recommendations and Financial 
Ratios”, unless specifically stated. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SECTION 9.2 (CONTINUED) 
GENERAL 
ACCOUNTING 
POLICIES 

Glossary and calculation of key figures and financial ratios disclosed in the Annual Report 

FINANCIAL RATIOS 

Gross margin 

EBITDA margin1 

Gross profit as a percentage of revenue. 

Operating margin 

Operating profit before special items1 as a percentage of revenue. 

Return on invested capital (ROIC) 

Operating profit before special items1 adjusted for tax as a percentage of 
average invested capital2 calculated as a 12-month rolling average (MAT). 

Return on invested capital excluding 
goodwill (ROIC excl. goodwill) 

Operating profit before special items1 adjusted for tax as a percentage of 
average invested capital2 excluding goodwill calculated as a 12-month rolling 
average (MAT). 

Effective tax rate1 

Income tax as a percentage of profit before tax. 

Equity ratio 

Equity attributable to shareholders in Carlsberg A/S at year-end as a 
percentage of total assets at year-end. 

NIBD/equity ratio1 

Net interest-bearing debt3 at year-end divided by total equity at year-end. 

NIBD/EBITDA1 

Net interest-bearing debt3 divided by operating profit before depreciation, 
amortisation and impairment losses. 

Interest cover1 

Operating profit before special items divided by interest expenses, net. 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

116 

STOCK MARKET RATIOS (CONTINUED) 

Payout ratio 

Payout ratio, adjusted 

Proposed dividend for the year as a percentage of consolidated profit, 
excluding non-controlling interests. 

Proposed dividend for the year on number of shares at year-end as a 
percentage of consolidated profit, adjusted for special items after tax1, 
excluding non-controlling interests. 

Average number of shares  

Number of issued shares, excluding treasury shares, as an average for the 
year. 

Number of shares at year-end 

Total number of issued shares, excluding treasury shares, at year-end. 

GLOSSARY 

EBITDA1 

OCI 

NCI 

Expression used for operating profit before depreciation, amortisation and 
impairment losses. 

Abbreviation for other comprehensive income. 

Abbreviation for non-controlling interests. 

Operating profit 

Expression used for operating profit before special items1. 

On-trade 

Off-trade 

Expression used for sale of beverages for consumption on the premises (e.g. 
restaurants, hotels and bars). 

Expression used for sale of beverages for consumption off the premises (e.g. 
retailers). 

Operating profit before depreciation, amortisation and impairment losses as a 
percentage of revenue. 

Market capitalisation  

Number of shares at year-end multiplied by the share price. 

Average number of issued shares 

Number of issued shares as an average for the year. 

STOCK MARKET RATIOS 

Earnings per share (EPS) 

Consolidated profit for the year, excluding non-controlling interests, divided by 
the average number of shares. 

Organic development1 

Measure of growth excluding the impact of acquisitions, divestments and 
foreign exchange from year-on-year comparisons.  

Earnings per share, diluted (EPS-D) 

Consolidated profit for the year, excluding non-controlling interests, divided by 
the average number of shares, fully diluted for share options and performance 
shares in the money. 

Leverage ratio1 

Volumes1 

Expression used for NIBD/EBITDA. 

The Group’s sale of beverages in consolidated entities and sale of the 
Group’s products under licence agreements. 

Earnings per share, adjusted (EPS-A) 

Consolidated profit for the year adjusted for special items after tax1, excluding 
non-controlling interests, divided by the average number of shares. 

Free cash flow per share (FCFPS)1 

Free cash flow4 divided by the average number of shares, fully diluted for 
share options and performance shares in the money. 

1 This key figure, ratio or elements thereof is not defined or deviates from the definitions of the Danish Finance Society. 
2 The calculation of invested capital is specified in section 2.1. 
3 The calculation of net-interest bearing debt is specified in section 4.2. 
4 The calculation of free cash flow is specified in the statement of cash flows. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

117 

SECTION 9.3  
CHANGES IN 
ACCOUNTING 
POLICIES 

9.3.1 CHANGED ACCOUNTING POLICIES  
AND CLASSIFICATION IN THE ANNUAL 
REPORT 2019 

The Annual Report has been prepared using the 
same accounting policies for recognition and 
measurement as those applied to the 
consolidated financial statements for 2018, 
except for the following new IFRS Standards, 
Improvements, Amendments and 
Interpretations that were adopted as of 1 
January 2019: 

• IFRS 16 “Leases”. 
• Annual Improvements to IFRS Standards 

2015-2017 Cycle. 

• Amendments to IFRS 9 “Prepayment 

Features with Negative Compensation”. 
• Amendments to IAS 19 “Plan Amendment, 

Curtailment or Settlement”. 

• Amendments to IAS 28 “Long-term Interests 

in Associates and Joint Ventures”. 

• IFRIC Interpretation 23 “Uncertainty over 

Income Tax Treatments”. 

IFRS 16 “LEASES”  
The implementation of IFRS 16 resulted in 
almost all leased assets and liabilities being 
recognised in the statement of financial 
position, except for short-term leases and 
leases of low-value assets. The Group has 
applied the simplified transition approach and, 
accordingly, not restated the comparative 
figures.  

The impact on EBITDA was an improvement of 
DKK 413m compared with the presentation in 
accordance with the previous accounting policy 
for leases, where operating leases were 
recognised in the income statement on a 
straight-line basis. The improvement was the 
result of accounting for right-of-use assets as 
assets that are depreciated with a 
corresponding financing liability reflecting the 
future lease payments for the assets. 

In the statement of cash flows, lease payments 
are presented outside EBITDA as interest paid 
and reduction of the lease liability. Before the 
implementation of IFRS 16, lease payments 
were presented as operating expenses and 
therefore a reduction in EBITDA. 

At implementation, the Group recognised lease 
liabilities and right-of-use assets at the same 
amount as leases previously classified as 

2019 

413 

 -402 

 11 

  -11 

  - 

  - 

  - 

2019 

413 

  -11 

  402 

12 

  -414 

  - 

operating leases. The table provides a 
reconciliation between reported operating 
leases at 31 December 2018 in the Annual 
Report 2018 and the recognised lease liabilities 
as of 1 January 2019. 

The impact of the changed accounting policies 
is specified in the tables below. 

Impact on statement of financial position  

Impact on income statement 

DKK million 

Operating profit before depreciation, 
amortisation and impairment losses 

Depreciation, right-of-use assets 

Operating profit before special items 

Interest expenses, lease liabilities  

Profit before tax 

Income tax 

Consolidated profit 

DKK million 

1 Jan. 2019 

31 Dec. 2019 

Impact on statement of cash flows 

 1,005   

  1,013   

DKK million 

Operating profit before depreciation, 
amortisation and impairment losses 

23   

26   

Interest etc. paid 

Cash flow from operating activities 

  469 

Cash flow from investing activities 

Cash flow from financing activities 

Net change in cash flows 

Property, plant and 
equipment 

Land and buildings 

Plant and machinery 

Other equipment, 
fixtures and fittings 

Total property, plant 
and equipment 

Other receivables 

Total assets 

Equity 

Equity, shareholders in 
Carlsberg A/S 

Total equity 

Liabilities 

Finance lease liabilities 

Lease liabilities 

Total liabilities 

Total equity and 
liabilities 

  564 

1,592 

  95 

1,687 

  - 

  - 

  - 

1,687 

1,687 

1,508 

81 

1,589 

  - 

  - 

  - 

1,589 

1,589 

PRESENTATION OF REVENUE  
For clarity, the line item previously named “Net 
revenue” has been changed to “Revenue”. 
Likewise, “Gross revenue” has been changed to 
“Revenue including excise duties”, and the 
specification has been moved from the income 
statement to section 1.1. The changed 
presentation had no impact on the recognition 
and measurement of revenue in 2019 and 
2018. 

Reconciliation of changes in accounting policy 

DKK million 

Operating lease commitments disclosed at 31 December 2018 

Discounted using the incremental borrowing interest rate of 0.75% 

Adjustments as a result of a different treatment, including extension and termination options and 
variable payments 

Lease liability recognised at 1 January 2019 

 1,021 

-28 

  599 

Changes in net 
interest-bearing debt 

Lease liabilities 

Other receivables 

1,592 

Lease liabilities, net 

1,687 

1,589 

1,687 

-95 

1,592 

1,589 

 -81 

1,508 

 
 
 
 
 
 
 
  
   
   
   
    
   
   
   
   
   
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
  
 
 
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

118 

SECTION 9.3 (CONTINUED) 
CHANGES IN 
ACCOUNTING 
POLICIES 

OTHER CHANGES 
Apart from the implementation of IFRS 16, the 
implemented Standards, Improvements, 
Amendments and Interpretations had no 
impact on the Group’s accounting policies, as 
they cover areas that are not material and/or 
relevant for the Group or do not change the 
accounting policies applied in 2019. 

NEW AND AMENDED IFRS STANDARDS  
AND INTERPRETATIONS NOT YET  
ADOPTED BY THE EU 
The following new or amended IFRS Standards 
and Interpretations of relevance to the Group 
have been issued but not yet adopted by  
the EU: 

• IFRS 17 “Insurance Contracts”, effective  
for financial years beginning on or after  
1 January 2021. 

The new Standard is not mandatory for the 
financial reporting for 2019. The Group expects 
to adopt the new Standard when it becomes 
mandatory. 

SECTION 9.4  
NEW LEGISLATION 

NEW AND AMENDED IFRS STANDARDS  
The following new or amended IFRS Standards 
and Interpretations of relevance to the Group 
became effective as of 1 January 2020: 

• Amendments to IAS 1 and IAS 8 “Definition of 

Material”. 

• Amendments to IFRS 3 “Business 

Combinations”. 

• Amendments to “References to the 

Conceptual Framework in IFRS Standards”.  
• Interest rate benchmark reform (Amendments 

to IFRS 9, IAS 39 and IFRS 7). 

The amendment to IFRS 3 is expected to be 
adopted by the EU in early 2020. The Group 
will adopt the amendment when it becomes 
mandatory. 

IMPACT FROM CHANGES IN ACCOUNTING 
POLICIES FOR 2020 
The implemented Standards, Improvements, 
Amendments and Interpretations listed above 
are not expected to have any significant impact 
on the financials or the Group’s accounting 
policies, as they cover areas that are not 
material and/or relevant for the Group or do 
not change the accounting policies applied 
in 2019. 

 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

119 

Consolidated financial statements 

SECTION 10 

GROUP 
COMPANIES 

This section lists the subsidiaries, associates and joint ventures in the Group. Parent direct 
ownership shows the legal ownership held by the immediate holding company in the Group. 
Cross-holdings held by fully owned companies in the Group are aggregated. Consolidated 
ownership shows the share of the result of the entity that is attributed to the shareholders of 
Carlsberg A/S in the consolidated financial statements.  

Carlsberg Breweries A/S 

Western Europe 

Carlsberg Danmark A/S 

Carlsberg Supply Company Danmark A/S 

Carlsberg Sweden Holding 2 AB 

Carlsberg Sverige AB 

Carlsberg Supply Company Sverige AB 

Ringnes Norge AS 

Ringnes AS 

Ringnes Brygghus AS 

Ringnes Supply Company AS 

Ringnes Farris Eiendom AS 

Ringnes Imsdal Eiendom AS 

Ringnes Administrasjon Eiendom AS 

Ringnes Gjelleråsen Eiendom AS 

Solo AS 

Oy Sinebrychoff Ab 

Sinebrychoff Supply Company Oy 

Carlsberg Deutschland Holding GmbH 

Holzmarkt Brewing Company GmbH 

Tuborg Deutschland GmbH 

Market 

Note 

Denmark 

Number of 
subsidiaries 

Parent 
direct 
ownership 

Consolidated 
ownership 

3 

100% 

100% 

Western Europe 

Market 

Note 

Denmark 

Denmark 

Sweden 

Sweden 

Sweden 

Norway 

Norway 

Norway 

Norway 

Norway 

Norway 

Norway 

Norway 

Norway 

Finland 

Finland 

Germany 

Germany 

Germany 

1 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

91% 

100% 

100% 

100% 

100% 

100% 

Carlsberg Deutschland GmbH 

Duckstein GmbH 

Holzmarkt Beteiligungsgesellschaft mbH 

Holsten-Brauerei AG 

Germany 

Germany 

Germany 

Germany 

Carlsberg Supply Company Deutschland GmbH  Germany 

Carlsberg Deutschland Logistik GmbH 

Germany 

Carlsberg Supply Company Polska SA 

Carlsberg Polska Sp. z o.o. 

Saku Ölletehase AS 

Aldaris JSC 

Svyturys-Utenos Alus UAB 

Carlsberg UK Holdings Limited 

Carlsberg UK Limited 

Carlsberg Supply Company UK Limited 

LF Brewery Holdings Limited 

Emeraude S.A.S.  

Kronenbourg S.A.S.  

Kronenbourg Supply Company S.A.S.  

Kronenbourg Breweries Canada Inc. 

Fondation Kronenbourg 

S.A.S. Onyx 

Poland 

Poland 

Estonia 

Latvia 

Lithuania 

UK 

UK 

UK 

UK 

France 

France 

France 

Canada 

France 

France 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

91% 

100% 

100% 

100% 

100% 

100% 

Number of 
subsidiaries 

5 

1 

3 

4 

8 

Parent 
direct 
ownership 

Consolidated 
ownership 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

99% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

99% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
Consolidated financial statements 

CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

120 

Western Europe 

Market 

Note 

Number of 
subsidiaries 

Parent 
direct 
ownership 

Consolidated 
ownership 

Asia 

Market 

Note 

Number of 
subsidiaries 

Parent 
direct 
ownership 

Consolidated 
ownership 

Feldschlösschen Getränke Holding AG  

Feldschlösschen Getränke AG  

Schlossgarten Gastronomie AG 

SB Swiss Beverage AG 

Feldschlösschen Supply Company AG  

Carlsberg Supply Company AG  

Sicera AG 

Acrospires GmbH 

Nya Carnegiebryggeriet AB 

E.C. Dahls Bryggeri AS 

HK Yau Limited  

UAB "Svyturys Brewery" 

London Fields Brewery Opco Ltd 

Carlsberg Italia S.p.A. 

Carlsberg Horeca Srl 

T&C Italia Srl 

Olympic Brewery SA 

Hellenic Beverage Company SA 

Carlsberg Serbia Ltd 

Carlsberg BH d.o.o. 

Carlsberg Montenegro d.o.o. 

Carlsberg Croatia d.o.o. 

Carlsberg Bulgaria AD 

B to B Distribution EOOD 

Carlsberg Hungary Kft. 

Grimbergen Abbey Brewery  

Zatecky Pivovar spol. S.r.o. 

CTDD Beer Imports Ltd 

Carlsberg Canada Inc. 

Carlsberg USA Inc. 

Switzerland 

Switzerland 

Switzerland 

Switzerland 

Switzerland 

Switzerland 

Switzerland 

Switzerland 

Sweden 

Norway 

Hong Kong 

Lithuania 

UK 

Italy 

Italy 

Italy 

Greece 

Greece 

Serbia 

Bosnia and 
Herzegovina 

Montenegro 

Croatia 

Bulgaria 

Bulgaria 

Hungary 

Belgium 

Czechia 

Canada 

Canada 

USA 

1 

1 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

98% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

98% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

Carlsberg Supply Company Asia Ltd 

Carlsberg Brewery Hong Kong Ltd 

Guangzhou Carlsberg Consultancy and 
Management Services Co Ltd 

Hong Kong 

Hong Kong 

China 

Kunming Huashi Brewery Company Limited  China 

Carlsberg (China) Breweries and Trading 
Company Limited 

Carlsberg Brewery (Guangdong) Ltd 

Carlsberg Beer Enterprise Management 
(Chongqing) Company Limited 

Carlsberg Brewery (Anhui) Company 
Ltd 

Carlsberg Tianmuhu Brewery (Jiangsu) 
Company Ltd 

Carlsberg Procurement (Shenzhen)  
Company Ltd 

Xinjiang Wusu Breweries Co., Ltd 

Ningxia Xixia Jianiang Brewery Limited 

Chongqing Brewery Co., Ltd 

Chongqing Jianiang Brewery Ltd  

Carlsberg Brewery Malaysia Berhad 

Carlsberg Marketing Sdn BHD 

Euro Distributors Sdn BHD 

Carlsberg Singapore Pte Ltd 

Maybev Pte Ltd 

Carlsberg South Asia Pte Ltd 

South Asian Breweries Pte. Ltd 

Carlsberg India Pvt. Ltd 

Gorkha Brewery Pvt. Ltd 

G.B. Marketing Pvt Ltd 

Carlsberg Vietnam Trading Co. Ltd 

China 

China 

China 

China 

China 

China 

China 

China 

China 

China 

Malaysia 

Malaysia 

Malaysia 

Singapore 

Singapore 

Singapore 

Singapore 

India 

Nepal 

Nepal 

Vietnam 

A 

B 

A 

C 

D 

D 

D 

D, E 

D, E 

100% 

100% 

100% 

100% 

100% 

99% 

100% 

75% 

100% 

100% 

100% 

70% 

60% 

51% 

51% 

100% 

100% 

100% 

51% 

67% 

100% 

100% 

90% 

90% 

100% 

4 

5 

100% 

100% 

100% 

100% 

100% 

99% 

100% 

75% 

100% 

100% 

100% 

70% 

60% 

79% 

51% 

51% 

51% 

51% 

26% 

100% 

100% 

100% 

90% 

90% 

100% 

A Listed company. 
B Chongqing Jianiang Brewery Ltd is owned by Chongqing Brewery Co., Ltd (51%) and Carlsberg Brewery Hong 
Kong Ltd (49%), resulting in a consolidated ownership of 79%. 

C Maybev Pte Ltd is owned by Carlsberg Singapore Pte Ltd (51%), which is owned by Carlsberg Brewery Malaysia 
Berhad (51%), resulting in a consolidated ownership of 26%. 

D The Group owns 67% of Carlsberg South Asia Pte Ltd, which is the holding company of South Asian Breweries Pte. 
Ltd, Carlsberg India Pvt. Ltd and Gorkha Brewery Pvt. Ltd (Nepal). The consolidation percentage of Carlsberg South 
Asia Pte Ltd is 100% due to a written put option. 

E Company not audited by PwC 

 
 
 
 
 
 
  
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   CONSOLIDATED FINANCIAL STATEMENTS 

121 

Asia 

Carlsberg Vietnam Breweries Ltd 

Lao Brewery Co. Ltd 

Paduak Holding Pte. Ltd 

Caretech Limited 

Cambrew Limited 

Cambrew Properties Ltd 

Angkor Beverage Co Ltd 

CB Distribution Co., Ltd 

Carlsberg Asia Pte Ltd 

KS Holding 1 Pte Ltd 

Eastern Europe 

Hoppy Union LLC 

Baltika Breweries LLC 

Carlsberg Azerbaijan LLC 

Baku Piva JSC 

PJSC Carlsberg Ukraine 

OJSC Brewery Alivaria 

Carlsberg Kazakhstan Ltd 

Baltic Beverages Invest AB 

Baltic Beverages Holding AB 

Note 

Number of 
subsidiaries 

Parent 
direct 
ownership 

Consolidated 
ownership 

Non-beverage 

1 

2 

100% 

61% 

100% 

100% 

100% 

99% 

100% 

100% 

100% 

100% 

100% 

61% 

100% 

100% 

100% 

99% 

100% 

100% 

100% 

100% 

Ejendomsaktieselskabet Tuborg Nord C 

Carlsberg Ejendomme Holding A/S 

Boliginteressentskabet Tuborg 

H A separate annual report is not prepared. 

Market 

Note 

Denmark 

Denmark 

Denmark 

H 

Number of 
subsidiaries 

Parent 
direct 
ownership 

Consolidated 
ownership 

100% 

100% 

100% 

100% 

100% 

100% 

Associates and joint ventures 

Market 

Note 

Number of 
subsidiaries 

Parent 
direct 
ownership 

Consolidated 
ownership 

Denmark 

E 

87 

Market 

Vietnam 

Laos 

Singapore 

Hong Kong 

Cambodia 

Cambodia 

Cambodia 

Thailand 

Singapore 

Singapore 

Carlsberg Byen P/S  

Monster the Cat GmbH 

Shangri-la Beverages AG 

Sinergie Proattive Srl 

Viacer S.G.P.S., Lda 

Super Bock Group, S.G.P.S., S.A.  

Market 

Note 

Number of 
subsidiaries 

Parent 
direct 
ownership 

Consolidated 
ownership 

F 

G 

Russia 

Russia 

Azerbaijan 

Azerbaijan 

Ukraine 

Belarus 

Kazakhstan 

Sweden 

Sweden 

100% 

100% 

100% 

91% 

100% 

78% 

100% 

100% 

100% 

3 

2 

1 

1 

100% 

100% 

100% 

91% 

100% 

89% 

100% 

100% 

100% 

Serviced Dispense Equipment (Holdings) Limited 

UK 

Nuuk Imeq A/S 

Chongqing Jiawei Beer Co. Ltd 

Tibet Lhasa Brewery Company Limited 

Lanzhou Huanghe Jianiang Brewery Company 
Limited 

Greenland 

China 

China 

China 

Qinghai Huanghe Jianiang Brewery Company Ltd  China 

Jiuquan West Brewery Company Limited 

China 

Tianshui Huanghe Jianiang Brewery Company Ltd  China 

Switzerland 

Switzerland 

Italy 

Portugal 

Portugal 

I 

I 

E 

F Baltika Breweries is owned by Carlsberg Sverige AB. 
G Consolidation percentage is higher than the ownership share due to written put options. 

Not allocated 

Carlsberg Finans A/S 

Carlsberg International A/S 

Visit Carlsberg A/S 

Carlsberg Invest A/S 

Carlsberg Global Business Services A/S 

Carlsberg Insurance A/S 

Carlsberg Central Office A/S 

Carlsberg Shared Services Sp. z o.o. 

Market 

Note 

Number of 
subsidiaries 

Parent 
direct 
ownership 

Consolidated 
ownership 

Denmark 

Denmark 

Denmark 

Denmark 

Denmark 

Denmark 

Denmark 

Poland 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

Capital Brewing Company Ltd 

Lion Brewery (Ceylon) PLC 

Hanoi Beer Alcohol and Beverage Joint Stock 
Corporation 

Carlsberg Distributors Taiwan Limited 

NCC Crowns Private Limited 

Bottlers Nepal Limited 

Myanmar Carlsberg Co. Ltd 

Hong Kong 

Sri Lanka 

Vietnam 

A, E, J     

E 

Taiwan 

India 

Nepal 

Myanmar 

E 

I Viacer S.G.P.S (Viacer) is the controlling shareholder of Super Bock Group, S.G.P.S. (Super Bock) with a 56% 
shareholding, with Carlsberg Breweries A/S owning the remaining 44%. In addition, Carlsberg Breweries A/S has a 
direct ownership in Viacer of 29% without exercising control. Therefore, both Viacer and Super Bock are considered 
associates of the Group. The Group's direct and indirect ownership of Super Bock totals 60%. 

J Lion Brewery (Ceylon) PLC is owned by Carlsberg Brewery Malaysia Berhad (25%). Carlsberg owns 51% of Carlsberg 
Brewery Malaysia Berhad, resulting in 13% of the result being attributed to the shareholders in Carlsberg A/S. 

25% 

65% 

35% 

50% 

29% 

56% 

33% 

32% 

33% 

50% 

50% 

50% 

50% 

50% 

49% 

25% 

17% 

50% 

33% 

22% 

51% 

25% 

65% 

35% 

50% 

29% 

60% 

33% 

32% 

26% 

50% 

50% 

50% 

50% 

50% 

49% 

13% 

17% 

50% 

33% 

20% 

51% 

16 

2 

4 

1 

1 

1 

 
 
  
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
Parent Company financial statement 

PARENT COMPANY FINANCIAL STATEMENTS 

CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

122 

PARENT COMPANY FINANCIAL  
STATEMENTS 

Income statement ................................ 123 

Statement of comprehensive 
income ...................................................... 123 

Statement of financial position ...... 124 

Statement of changes in equity ..... 125 

Statement of cash flows ................... 125 

Notes ......................................................... 126 

SECTION 1 
SUBSIDIARIES AND RELATED PARTIES 
1.1  Investments in subsidiaries .................. 126 
1.2  Related parties ........................................ 126 

SECTION 2 
CAPITAL STRUCTURE 
2.1  Financial Items ........................................ 127 
2.2  Net interest-bearing debt .................... 127 
2.3  Share capital ............................................ 128 

SECTION 3 
STAFF COSTS AND REMUNERATION 
3.1  Staff costs and remuneration ............. 129 
3.2  Retirement benefit obligations ........... 129 

SECTION 4 
OTHER DISCLOSURE REQUIREMENTS 
4.1  Other operating activities, net ............ 130 
4.2  Provisions .................................................. 130 
4.3  Asset base and leases ........................... 130 
4.4  Fees to auditors ...................................... 130 
4.5  Tax .............................................................. 131 
4.6  Contingent liabilities and other 

commitments ........................................... 132 
4.7  Events after the reporting period ...... 132 

SECTION 5 
GENERAL ACCOUNTING POLICIES 
5 

General accounting policies ................ 132 

 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

123 

INCOME STATEMENT 

STATEMENT OF COMPREHENSIVE INCOME 

DKK million 

Administrative expenses 

Other operating activities, net 

Operating profit before special items 

Special items 

Financial income 

Financial expenses 

Profit before tax 

Income tax 

Profit for the year 

Attributable to 

Dividend to shareholders 

Reserves 

Profit for the year 

Section 

4.1 

2.1 

2.1 

4.5 

2019 

-73 

-29 

  -102 

-3 

  2,748 

  -11 

  2,632 

  23 

  2,655 

  3,204 

 -549 

  2,655 

2018 

DKK million 

-64 

-56 

  -120 

  - 

Profit for the year 

Other comprehensive income 

Retirement benefit obligations 

  2,448 

Income tax 

Items that will not be reclassified to the income statement 

Other comprehensive income 

Total comprehensive income 

 -12 

2,316 

  29 

  2,345 

  2,746 

  -401 

  2,345 

Section 

2019 

  2,655 

2018 

 2,345 

3.2 

4.5 

-2 

  - 

-2 

-2 

  -3 

  1 

  -2 

  -2 

  2,653 

 2,343 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
      
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

124 

STATEMENT OF FINANCIAL POSITION 

DKK million 

ASSETS   

Non-current assets 

Intangible assets 

Property, plant and equipment 

Investments in subsidiaries 

Receivables 

Tax assets 

Total non-current assets 

Current assets 

Receivables 

Tax receivables 

Other receivables 

Total current assets 

Total assets 

Section  31 Dec. 2019 

31 Dec. 2018 

DKK million 

Section  31 Dec. 2019 

31 Dec. 2018 

4.3 

4.3 

1.1 

4.5 

1.2 

1.2 

EQUITY AND LIABILITIES 

Equity 

 5 

218 

 6 

Share capital 

  205 

Retained earnings 

  40,353 

  45,238 

Total equity 

  322 

  111 

514 

 117 

Non-current liabilities 

41,009 

  46,080 

Retirement benefit obligations and similar obligations 

Provisions 

Total non-current liabilities 

  86 

 6 

1,205 

1,297 

192 

 7 

  647 

  846 

Current liabilities 

Borrowings 

Trade payables 

  42,306 

  46,926 

Provisions 

Other liabilities 

Total current liabilities 

Total liabilities 

Total equity and liabilities 

2.3 

3.2 

4.2 

1.2 

4.2 

3,051 

  37,974 

41,025 

3,051 

41,937 

  44,988 

  33 

  48 

81 

1,033 

  52 

  34 

81 

1,200 

 1,281 

  34 

  50 

  84 

1,647 

 113 

  35 

  59 

1,854 

1,938 

  42,306 

  46,926 

 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

125 

STATEMENT OF CHANGES IN EQUITY 

STATEMENT OF CASH FLOWS 

DKK million 

2019 

Equity at 1 January 

Profit for the year 

Other comprehensive income 

Total comprehensive income for the year 

Share-based payments 

Share-based payments to employees in subsidiaries 

Share buy-back 

Dividends paid to shareholders 

Total changes in equity 

Equity at 31 December 

2018 

Equity at 1 January 

Profit for the year 

Other comprehensive income 

Total comprehensive income for the year 

Acquisition/disposal of treasury shares 

Settlement of share-based payments 

Share-based payments 

Share-based payments to employees in subsidiaries 

Dividends paid to shareholders 

Total changes in equity 

Equity at 31 December 

Section 

Shareholders in Carlsberg A/S 

DKK million 

Share capital 

3,051 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

Retained 
earnings 

41,937 

  2,655 

-2 

  2,653 

13 

  209 

 -4,100 

-2,738 

-3,963 

3,051 

  37,974 

Operating profit before special items 

Total equity 

Depreciation and amortisation 

  44,988 

  2,655 

Operating profit before depreciation and amortisation 

Other non-cash items 

-2 

Change in working capital¹ 

  2,653 

Interest etc. received 

13 

Interest etc. paid 

  209 

Income tax paid 

 -4,100 

-2,738 

-3,963 

41,025 

Cash flow from operating activities 

Acquisition of property, plant and equipment and intangible assets 

Disposal of property, plant and equipment and intangible assets 

Total operational investments 

Acquisition and disposal of subsidiaries 

Dividends from subsidiaries and joint ventures 

3,051 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

  - 

41,908 

  2,345 

-2 

  44,959 

  2,345 

-2 

  2,343 

  2,343 

  44 

-94 

14 

 161 

-2,439 

  29 

  44 

-94 

14 

 161 

-2,439 

  29 

3,051 

41,937 

  44,988 

Capital reductions in subsidiaries 

Total financial investments 

Other investments in real estate 

Total other activities² 

Cash flow from investing activities 

Free cash flow 

Shareholders in Carlsberg A/S 

External financing  

Cash flow from financing activities 

Net cash flow 

Cash and cash equivalents at 1 January 

Cash and cash equivalents at 31 December  

  3.1 

 2.3 

 2.3 

 2.3 

 2.3 

  3.1 

 2.3 

Section 

4.3 

1.2 

1.2 

2.3 

2.2 

2019 

  -102 

 8 

-94 

18 

  29 

 3 

  -11 

31 

-24 

 -17 

 2 

 -15 

 9 

  2,746 

  4,500 

  7,255 

-4 

-4 

  7,236 

7,212 

-6,838 

 -374 

 -7,212 

  - 

  - 

  - 

2018 

  -120 

10 

-110 

 8 

17 

 6 

  -11 

  45 

-45 

  -11 

 5 

-6 

  - 

2,441 

  - 

2,441 

 -10 

 -10 

  2,425 

  2,380 

-2,489 

109 

-2,380 

  - 

  - 

  - 

1 Change in working capital consists of other receivables of DKK -5m (2018: DKK 7m), trade payables and other 
liabilities of DKK 40m (2018: DKK 33m) and retirement benefit obligations and other provisions of DKK -6m (2018: 
DKK -23m). 
2 Other activities cover real estate activities. 

 
 
 
 
  
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 1  

SUBSIDIARIES AND 
RELATED PARTIES  

CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

126 

SECTION 1.1 
INVESTMENTS IN 
SUBSIDIARIES  

The carrying amount includes goodwill of DKK 
11,206m (2018: DKK 11,206m) on acquisition 
of subsidiaries.  

Share-based payments to employees in 
subsidiaries comprise exercised as well as 
outstanding share-based incentive instruments. 

Investments in subsidiaries 

DKK million 

2019 

2018 

Cost 

Cost at 1 January 

  45,238 

  45,340 

Disposals  

Capital reduction 

Capital injection 

Share-based payments  
to employees, net  

 -13 

-4,500 

  - 

  - 

  - 

261 

 -372 

 -363 

Cost at 31 December 

  40,353 

  45,238 

Carrying amount at 31  
December 

  40,353 

  45,238 

Please see section 10 in the consolidated financial 
statements for a list of companies in the Carlsberg Group. 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

Indications of impairment of investments in 
subsidiaries are assessed annually by management. 
Impairment tests are conducted in the same way as 
for goodwill in the Group, cf. section 2.2 in the 
consolidated financial statements.  

It is management’s assessment that no indications of 
impairment existed at year-end 2019. Impairment 
tests have therefore not been carried out for 
subsidiaries. 

ACCOUNTING 
POLICIES 

Dividends on investments in subsidiaries are 
recognised in the income statement of the Parent 
Company in the financial year in which the dividend is 
declared. 

Investments in subsidiaries are measured at the lower 
of cost and recoverable amount. 

Share-based payments granted to employees of the 
Company’s subsidiaries and the recharge of losses to 
the subsidiaries in connection with the employees’ 
exercise of share-based awards are recognised as 
contributions to and reductions of the investment in 
the subsidiaries respectively. 

SECTION 1.2 
RELATED PARTIES 

The Carlsberg Foundation, H.C. Andersens 
Boulevard 35, 1553 Copenhagen V, Denmark, 
exercises control over Carlsberg A/S. The 
Foundation holds 29.4% of the shares and 
75.1% of the voting power in Carlsberg A/S, 
excluding treasury shares.  

The following transactions took place between 
the Carlsberg Foundation and the Carlsberg 
Group in 2019: 
• The Carlsberg Foundation received a dividend 
from Carlsberg A/S and participated pro rata 
in the Carlsberg A/S share buy-back. 

• Carlsberg A/S received statutory funding and 

grants for research and development. 

• Carlsberg A/S leased parking spaces from the 

Carlsberg Foundation. 

• The Carlsberg Foundation supports the 

rebuilding of the Carlsberg Visitor Center and 
Museum. 

• Carlsberg Breweries leases storage facilities in 

the researcher apartments. 

• Carlsberg A/S held the Annual General 

Meeting and an employee gathering at Ny 
Carlsberg Glyptotek and provided the Ny 
Carlsberg Glyptotek with products at a 

discount or free of charge as part of the 
sponsorship of certain events. 

• The Tuborg Foundation sponsored seven 

seats for Carlsberg employees at an 
UNLEASH event. 

• Carlsberg and the foundations each 

contributed to the construction of the event 
infrastructure of Folkemødet, the People’s 
Democratic Festival. 

These transactions are described in further 
detail in section 8.3 of the consolidated 
financial statements.  

It is estimated that the benefit for the Carlsberg 
Group corresponds to the value of the services 
provided to the Carlsberg Foundation, which in 
turn corresponds to what each party would 
have had to pay to have the same deliverables 
provided by external parties. 

OTHER RELATED PARTIES 
Related parties also comprise Carlsberg A/S’ 
Supervisory Board and Executive Board, their 
close family members and companies in which 
these persons have significant influence. During 
the year, there were no transactions between 
these parties and the Group, except for 
remuneration as disclosed in section 3. 

 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

127 

SECTION 2 

CAPITAL 
STRUCTURE 

SECTION 1.2 (CONTINUED) 
RELATED PARTIES 

SECTION 2.1 
FINANCIAL ITEMS 

No losses on loans to or receivables from 
subsidiaries or joint ventures were recognised or 
provided for in either 2019 or 2018. 

Interest income relates to interest from cash 
and cash equivalents and loans to subsidiaries, 
whereas interest expenses relate to interest on 
borrowings. 

Transactions with subsidiaries 

SECTION 2.2 
NET INTEREST-
BEARING DEBT 

DKK million 

Other operating 
activities, net 

Interest income 

Interest expenses 

Dividends received 

Capital reduction 

Capital injection 

Loans 

Receivables 

Borrowings 

Trade payables 

Other payables 

2019 

2018 

Financial items recognised in the income 
statement 

Net interest-bearing debt 

31 

 2 

 -14 

  2,746 

-4,500 

  - 

319 

  84 

  25 

 6 

-8 

2,441 

  - 

261 

  560 

144 

 -1,033 

 -1,647 

-7 

-6 

-9 

  - 

DKK million 

2019 

2018 

DKK million 

Financial income 

Interest income 

Dividends from  
subsidiaries 

Total 

Financial expenses 

Interest expenses 

Other 

Total 

Current borrowings 

Gross interest-bearing debt 

 2 

 7 

Receivables 

  2,746 

  2,748 

2,441 

  2,448 

Loans to subsidiaries  

Net interest-bearing debt 

Changes in net interest-bearing debt 

Net interest-bearing debt at 1 January 

 -14 

 3 

  -11 

-8 

-4 

Cash flow from operating activities, excluding interest-bearing part 

Cash flow from investing activities 

 -12 

Share buy-back 

The fair value of receivables and borrowings in 
subsidiaries corresponds to the carrying 
amount in all material respects. 

Financial items, net 

  2,737 

  2,436 

Dividends to shareholders 

Acquisition/disposal of treasury shares and settlement of share-based payments 

No financial items were recognised in other 
comprehensive income.  

Total change 

Net interest-bearing debt at 31 December 

2019 

1,033 

1,033 

-3 

  -319 

 711 

1,085 

  24 

-7,236 

4,100 

  2,738 

  - 

 -374 

 711 

2018 

1,647 

1,647 

-2 

 -560 

1,085 

  976 

  45 

-2,425 

  - 

  2,439 

  50 

109 

1,085 

The average effective interest rate on loans to 
subsidiaries was 0.6% (2018: 0.6%) and on 
loans from subsidiaries 0.5% (2018: 0.5%). 

 
 
 
   
   
   
   
   
   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
 
CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

128 

Transactions with shareholders in Carlsberg 
A/S 

2019 

2018 

Dividends to shareholders 

-2,738 

-2,439 

Acquisition of treasury 
shares 

Disposal of treasury shares 

Total 

 -4,100 

  - 

  -128 

  78 

-6,838 

-2,489 

In the 2019 financial year, the Company 
acquired class B treasury shares of a nominal 
amount of DKK 90m (2018: DKK 4m) at an 
average price of DKK 907 (2018: DKK 740). 
Class B treasury shares are acquired and 
disposed of as part of the share buy-back 
programme and to facilitate settlement of the 
share-based incentive programmes. The 
Company holds no class A shares. 

At 31 December 2019, the fair value of 
treasury shares amounted to DKK 4,532m 
(2018: DKK 69m). The holdings of treasury 
shares are specified in section 4.3 in the 
consolidated financial statements. 

SECTION 2.3 
SHARE CAPITAL 

DIVIDENDS 
The proposed dividend of DKK 21.00 per share 
(2018: DKK 18.00 per share), amounting to 
DKK 3,204m (2018: DKK 2,746m). The 
proposed dividend has been included in 
retained earnings at 31 December 2019. 

Dividends to be paid out in 2020 for 2019, net 
of dividends on treasury shares held at 31 
December 2019, will amount to DKK 3,108m. 
Dividends paid out in 2019 for 2018, net of 
dividends on treasury shares, amounted to 
DKK 2,738m (paid out in 2018 for 2017: DKK 
2,439m). Dividends paid out to shareholders in 
Carlsberg A/S do not impact taxable income in 
Carlsberg A/S. 

SHARE BUY-BACK AND TREASURY SHARES 
On 6 February 2019, the Company initiated a 
12-month DKK 4.5bn share buy-back 
programme. At 31 December 2019, 4,518,999 
B shares had been repurchased at a total 
purchase price of DKK 4.1bn as part of this 
programme. 

According to the authorisation of the Annual 
General Meeting, the Supervisory Board may, 
in the period until 13 March 2023, allow the 
Company to acquire treasury shares up to a 
total holding of 10% of the nominal share  
capital at a price quoted on Nasdaq 
Copenhagen at the time of acquisition with a 
deviation of up to 10%. The permitted holding 
of treasury shares covers those acquired in 
share buy-back programmes. The Company 
holds no class A shares. 

Share capital 

Class A shares 

Class B shares 

Total share capital 

Shares of 
DKK 20 

Nominal 
value, 
DKK ’000 

Shares of 
DKK 20 

Nominal 
value, 
DKK ’000 

Shares of 
DKK 20 

Nominal 
value, 
DKK ’000 

1 January 2018 

33,699,252 

673,985 

 118,857,554 

 2,377,151 

 152,556,806 

 3,051,136 

No change in 2018 

  - 

  - 

  - 

  - 

  - 

  - 

31 December 2018 

33,699,252 

673,985 

 118,857,554 

 2,377,151 

 152,556,806 

 3,051,136 

No change in 2019 

  - 

  - 

  - 

  - 

  - 

  - 

31 December 2019 

33,699,252 

673,985 

 118,857,554 

 2,377,151 

 152,556,806 

 3,051,136 

A shares carry 20 votes per DKK 20 share. B shares carry two votes per DKK 20 share. A preferential right to an 8% 
non-cumulative dividend is attached to B shares. Apart from votes and dividends, all shares rank equally. 

 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
SECTION 3 

STAFF COSTS AND 
REMUNERATION 

CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

129 

SECTION 3.1  
STAFF COSTS AND 
REMUNERATION 

The remuneration of the Supervisory Board, 
the executive directors and key management 
personnel is described in detail in the 
Remuneration report in the Management 
review. 

In 2019, the Supervisory Board received total 
remuneration of DKK 9.59m (2018: DKK 
9.35m), comprising fixed salary only. 

Staff costs and remuneration 

DKK million 

Salaries and other remuneration 

Retirement benefit costs - defined contribution plans 

Share-based payments 

Total 

SHARE-BASED INCENTIVE PROGRAMMES 
The executive directors in the Parent Company 
are the same as for the Carlsberg Group. 
Please refer to section 7.3 in the consolidated 
financial statements for share-based incentive 
programmes for the executive directors. 

PERFORMANCE SHARES 
Besides the executive directors, one employee 
in the Parent Company participates in the 
Group’s performance share programmes as 
described in section 7.3 in the consolidated 
financial statements. Refunds etc. between 
Carlsberg A/S and its subsidiaries are 
recognised directly in equity.  

ACCOUNTING 
POLICIES 

Staff costs are recognised in the financial year in 
which the employee renders the related service. The 
fair value of share-based incentives, which is 
expensed over the vesting period of the programme 
according to the service conditions, is recognised in 
staff costs and offset directly against equity. 

The fair value of share-based incentives granted to 
employees in subsidiaries is recognised as 
investments in subsidiaries and offset directly against 
equity. 

SECTION 3.2 
RETIREMENT 
BENEFIT 
OBLIGATIONS 

Retirement benefit obligations and similar 
obligations comprise payments to retired 
directors that are not covered by an insurance 
company. The plan is unfunded. 

The difference between the purchase price and the 
selling price for the exercise of share-based incentives 
is settled between Carlsberg A/S and the individual 
subsidiary and offset directly against investments in 
subsidiaries. 

Total obligations amounted to DKK 33m 
(2018: DKK 34m) and include actuarial losses 
of DKK 2m (2018: DKK 3m) and benefits paid 
in the year of DKK 3m (2018: DKK 3m). 

The difference between the fair value of the Parent 
Company’s equity instruments and the exercise price 
of outstanding share-based incentives is recognised 
as a receivable and offset directly against investments 
in subsidiaries. 

Share-based incentives granted to the Parent 
Company’s own employees are recognised and 
measured in accordance with the accounting policies 
used by the Group.  

2019 

  112 

 5 

38 

155 

  42 

  63 

105 

  50 

155 

2018 

104 

 5 

  40 

149 

  43 

  54 

  97 

  52 

149 

Of the expected payment obligation, DKK 3m 
is due within one year and DKK 15m after 
more than five years from the reporting date. 

The underlying actuarial assumptions are 
based on local economic and labour market 
conditions. The discount rate was 0.5% (2018: 
0.5%). The rate of increase in future retirement 
benefit obligations was 1% (2018: 1%). 

During the year, DKK 0m (2018: DKK 0m) was 
recognised in the income statement and DKK -
2m (2018: DKK -3m) in other comprehensive 
income. 

Staff costs are included in the following items in the income statement 

Administrative expenses 

Other operating activities, net 

Total staff costs recognised by the Parent Company 

Staff costs recognised by other Group companies 

Total  

The Company had an average of 97 (2018: 80) full-time employees during the year. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
 
SECTION 4 

OTHER DISCLOSURE 
REQUIREMENTS 

CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

130 

SECTION 4.1 
OTHER OPERATING  
ACTIVITIES, NET 

Other operating activities are secondary to the 
principal activities of the Group and include 
income and expenses relating to rental 
properties, research activities, and gains and 
losses on the disposal of intangible assets and 
property, plant and equipment.  

In 2019, real estate, net, amounted to DKK   
-1m (2018: DKK -21m), driven by a property 
tax refund. 

Other operating activities, net 

DKK million 

2019 

2018 

Gains on disposal of real 
estate 

Real estate, net 

Research activities,  
including the Carlsberg 
Research Laboratory, net 

Other, net 

Total 

  1 

 -1 

-27 

-2 

-29 

 5 

 -21 

-40 

  - 

-56 

Research expenses are partially financed 
through funding received from the Carlsberg 

Foundation for the operation of the Carlsberg 
Research Laboratory and other grants. 

ACCOUNTING 
POLICIES 

The funding and grants are recognised in the income 
statement in the same period as the activities to 
which they relate. 

SECTION 4.2 
PROVISIONS 

SECTION 4.3 
ASSET BASE AND 
LEASES 

The carrying amount of intangible assets was 
DKK 5m (2018: DKK 6m), and the carrying 
amount of property, plant and equipment was 
DKK 218m (2018: DKK 205m). Property, plant 
and equipment comprised land and buildings of 
DKK 182m (2018: DKK 176m) and plant and 
machinery of DKK 36m (2018: DKK 29m). 

SECTION 4.4 
FEES TO AUDITORS 

Fees to auditors appointed by the Annual 
General Meeting 

DKK million 

Statutory audit 

Assurance engagements 

Tax advisory 

Other services 

Total 

2019 

 0.3 

  - 

  - 

  - 

 0.3 

2018 

 0.3 

  - 

  - 

  - 

 0.3 

Provisions primarily comprise warranty 
provisions regarding real estate disposed of  
and provisions for ongoing disputes and 
lawsuits etc. 

Depreciation and amortisation of DKK 8m 
(2018: DKK 10m) were included in 
administrative expenses.  

Carlsberg A/S has no lease contracts to be 
recognised. The lease expenses recognised in 
the income statement related to short-term 
leases and leases of low-value assets and 
amounted to DKK 8m. Such contracts comprise 
the lease of copy and printing machines, coffee 
machines, small IT devices and similar 
equipment. 

At 31 December 2019, provisions amounted to 
DKK 82m (2018: DKK 85m). Provisions 
amounting to DKK 5m (2018: DKK 20m) were 
utilised during the year. No provisions were 
reversed in 2019 or 2018.  

Of total provisions, DKK 34m (2018: DKK 
35m) fall due within one year and the 
remaining DKK 48m (2018: DKK 50m) 
between one and five years. As in previous 
years, no provisions fell due after more than 
five years from the end of the reporting period. 

 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

131 

Reconciliation of tax for the year 

ACCOUNTING 
POLICIES 

SECTION 4.5 
TAX 

Deferred tax assets amounted to DKK 111m  
(2018: DKK 117m) and primarily comprised 
tax on property, plant and equipment of DKK 
39m (2018: DKK 41m), provisions and 
retirement benefit obligations of DKK 19m 
(2018: DKK 20m), and tax losses etc. of DKK 
68m (2018: DKK 69m).  

The utilisation of tax loss carryforwards 
depends on future positive taxable income 
exceeding the realised deferred tax liabilities. 
Deferred tax liabilities amounted to DKK 15m 
(2018: DKK 13m). 

The net change in deferred tax assets of DKK 
6m comprised tax recognised in total 
comprehensive income of DKK 23m (2018: 
DKK 29m) and a joint taxation contribution of 
DKK -29m (2018: DKK -39m).  

Together with changes to tax for prior years, 
the total tax for the year recognised in the 
income statement comprised income of  
DKK 23m (2018: DKK 29m). Of the deferred 
tax assets, DKK 6m (2018: DKK 5m) is 
expected to be used within one year. All tax 
assets have been recognised. 

DKK million 

Calculated tax on profit 

Adjustments to tax for prior 
years 

Non-deductible expenses 

Tax-free dividend and tax-
exempted items 

Tax for the year 

2019 

  579 

  - 

 3 

 -605 

-23 

2018 

510 

-4 

 2 

 -537 

-29 

ACCOUNTING ESTIMATES 
AND JUDGEMENTS 

The administration company, Carlsberg A/S, 
has unlimited and joint legal responsibility with 
the other Danish companies under the joint 
taxation scheme for withholding taxes on 
dividends, interest and royalties. 

Carlsberg A/S recognises deferred tax assets, 
including the tax base of tax loss carryforwards if 
management assesses that these tax assets can be 
offset against positive taxable income in the 
foreseeable future. This judgement is made annually 
and based on budgets and business plans for the 
coming years. 

Carlsberg A/S is the administration company and is 
subject to the Danish rules on mandatory joint 
taxation of the Carlsberg Group’s Danish companies. 
Carlsberg A/S accordingly pays all income taxes to 
the tax authorities under the joint taxation scheme.  

Danish subsidiaries are included in the joint taxation 
from the date when they are included in the 
consolidated financial statements and up to the date 
when they are excluded from the consolidation. The 
jointly taxed Danish companies are taxed under the 
on-account tax scheme. 

On payment of joint taxation contributions, the 
current Danish income tax is allocated between the 
Danish jointly taxed companies in proportion to their 
taxable income. Companies with tax losses receive 
joint taxation contributions from other companies 
that have used the tax losses to reduce their own 
taxable profit (full absorption). 

Tax on profit/loss for the year comprises profit/loss 
from real estate partnerships (joint ventures), as these 
are not individually taxed but included in the taxable 
income of the partners. In addition, tax on profit/loss 
and deferred tax are calculated and recognised as 
described in section 6 in the consolidated financial 
statements. 

Income tax expenses 

DKK million 

Tax for the year 

Income  
statement 

Other 
comprehensive 
income 

Total 
comprehensive 
income 

Income  
statement 

Other 
comprehensive 
income 

Total 
comprehensive 
income 

2019 

2018 

Change in deferred tax and non-current tax liabilities during the year 

Adjustments to current tax for prior years 

Adjustments to deferred tax and non-current tax liabilities for prior 
years  

Total 

-23 

  - 

  - 

-23 

  - 

  - 

  - 

  - 

-23 

  - 

  - 

-23 

-25 

 -1 

-3 

-29 

 -1 

  - 

  - 

 -1 

-26 

 -1 

-3 

-30 

 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
   
   
   
   
   
 
SECTION 5 

CARLSBERG GROUP ANNUAL REPORT 2019   PARENT COMPANY FINANCIAL STATEMENT 

132 

GENERAL 
ACCOUNTING POLICIES 

SECTION 4.7 
EVENTS AFTER THE 
REPORTING PERIOD 

Apart from the events recognised or disclosed 
in the financial statements, no events have 
occurred after the reporting date of importance 
to the financial statements. 

The 2019 financial statements of Carlsberg 
A/S have been prepared in accordance with 
International Financial Reporting Standards 
(IFRS) as adopted by the EU and further 
requirements in the Danish Financial 
Statements Act. 

The financial statements are presented in 
Danish kroner (DKK), which is the presentation 
currency. 

The accounting policies for the Parent 
Company are the same as for the Group, cf. 
section 9 in the consolidated financial 
statements and the individual sections. 

SIGNIFICANT ACCOUNTING ESTIMATES  
AND JUDGEMENTS 
In preparing Carlsberg A/S’ financial 
statements, management makes various 
accounting estimates and judgements that 
form the basis of presentation, recognition and 
measurement of the Company’s assets and 
liabilities.  

The estimates and judgements made are based 
on historical experience and other factors that 
management assesses to be reliable, but that 
by their very nature are associated with 
uncertainty and unpredictability. These 
estimates and judgements may therefore prove 
incomplete or incorrect, and unexpected events 
or circumstances may arise. 

The significant accounting estimates and 
judgements made and accounting policies 
specific to the Parent Company are presented 
in the explanatory notes. 

SECTION 4.6 
CONTINGENT 
LIABILITIES  
AND OTHER 
COMMITMENTS 

Carlsberg A/S has issued guarantees to 
subsidiaries for pension obligations of DKK 
337m (2018: DKK 339m). 

Carlsberg A/S is jointly registered for Danish 
VAT and excise duties with Carlsberg 
Breweries, Carlsberg Danmark, Carlsberg 
Supply Company Danmark and various other 
Danish subsidiaries, and is jointly and severally 
liable for payment of VAT and excise duties. 

Carlsberg A/S is party to certain lawsuits, 
disputes etc. of various scopes. In 
management’s opinion, apart from items 
recognised in the statement of financial 
position or disclosed in the financial 
statements, the outcome of these lawsuits, 
disputes etc. will not have a material negative 
effect on the Company’s financial position. 

Carlsberg A/S has issued a guarantee in 
respect of rental obligations of DKK 11m 
(2018: DKK 32m). 

 
 
 
 
 
 
 
 
 
 
 
Financial statements 

REPORTS 

MANAGEMENT  
STATEMENT   

CARLSBERG GROUP ANNUAL REPORT 2019   FINANCIAL STATEMENTS 

133 

The Supervisory Board and the Executive 
Board have today discussed and approved the 
Annual Report of the Carlsberg Group and the 
Parent Company for 2019. 

The Annual Report has been prepared in 
accordance with International Financial 
Reporting Standards as adopted by the EU and 
further requirements in the Danish Financial 
Statements Act. 

In our opinion, the consolidated financial 
statements and the Parent Company’s financial 
statements give a true and fair view of the 
Carlsberg Group’s and the Parent Company’s 
assets, liabilities and financial position at  
31 December 2019 and of the results of the  
Carlsberg Group’s and the Parent Company’s 
operations and cash flows for the financial  
year 2019. 

Further, in our opinion the Management review 
includes a fair review of the development in the 
Carlsberg Group’s and the Parent Company’s 
operations and financial matters, of the result 
for the year, and of the Carlsberg Group’s and 
the Parent Company’s financial position, as 
well as describing the significant risks and 
uncertainties affecting the Carlsberg Group and 
the Parent Company. 

We recommend that the Annual General 
Meeting approve the Annual Report. 

Executive Board of Carlsberg A/S 

Cees ’t Hart 
President & CEO 

Heine Dalsgaard 
CFO 

Supervisory Board of Carlsberg A/S 

Flemming Besenbacher 
Chairman 

Lars Fruergaard Jørgensen 
Deputy Chairman 

Copenhagen, 4 February 2020 

Hans Andersen 

Carl Bache 

Magdi Batato 

Domitille Doat-Le Bigot 

Lilian Fossum Biner 

Richard Burrows 

Eva Vilstrup Decker  

Finn Lok 

Erik Lund 

Søren-Peter Fuchs Olesen 

Peter Petersen  

Majken Schultz  

Lars Stemmerik 

 
 
 
 
 
 
 
 
 
 
 
 
REPORTS 

INDEPENDENT  
AUDITOR’S REPORT  

CARLSBERG GROUP ANNUAL REPORT 2019   FINANCIAL STATEMENTS 

134 

What we have audited 
The Consolidated Financial Statements and 
Parent Company Financial Statements of 
Carlsberg A/S for the financial year 1 January 
to 31 December 2019 comprise income 
statement, statement of comprehensive 
income, statement of financial position, 
statement of changes in equity, statement of 
cash flows and notes, including summary of 
significant accounting policies for the Group as 
well as for the Parent Company. Collectively 
referred to as the “Financial Statements”. 

TO THE SHAREHOLDERS OF  
CARLSBERG A/S 

OUR OPINION 
In our opinion, the Consolidated Financial 
Statements and the Parent Company Financial 
Statements (pp 54-132) give a true and fair 
view of the Group’s and the Parent Company’s 
financial position at 31 December 2019 and of 
the results of the Group’s and the Parent 
Company’s operations and cash flows for the 
financial year 1 January to 31 December 2019 
in accordance with International Financial 
Reporting Standards as adopted by the EU and 
further requirements in the Danish Financial 
Statements Act. 

Our opinion is consistent with our Auditor’s 
Long-form Report to the Audit Committee and 
the Supervisory Board. 

BASIS FOR OPINION 
We conducted our audit in accordance with 
International Standards on Auditing (ISAs) and 
the additional requirements applicable in 
Denmark. Our responsibilities under those 
standards and requirements are further 
described in the Auditor’s responsibilities for the 
audit of the Financial Statements section of our 
report.   

We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide 
a basis for our opinion. 

Independence 
We are independent of the Group in 
accordance with the International Ethics 
Standards Board for Accountants’ Code of 
Ethics for Professional Accountants (IESBA 
Code) and the additional requirements 
applicable in Denmark. We have also fulfilled 
our other ethical responsibilities in accordance 
with the IESBA Code.   

To the best of our knowledge and belief, 
prohibited non-audit services referred to in 
Article 5(1) of Regulation (EU) No 537/2014 
were not provided.  

Appointment 
We were first appointed auditors of Carlsberg 
A/S on 30 March 2017 for the financial year 
2017. We have been reappointed annually by 
shareholder resolution for a total period of 
uninterrupted engagement of three years 
including the financial year 2019. 

KEY AUDIT MATTERS 
Key audit matters are those matters that, in 
our professional judgement, were of most 
significance in our audit of the Financial 
Statements for 2019. These matters were 
addressed in the context of our audit of the 
Financial Statements as a whole, and in 
forming our opinion thereon, and we do not 
provide a separate opinion on these matters. 

 
 
 
 
 
 
 
 
Key audit matter 

Revenue recognition 

Recognition of revenue is complex 
due to the variety of different 
revenue streams, ranging from sales 
of goods, royalty income and sales 
of by-products recognised when all 
significant risks and rewards have 
been transferred to the customer or 
in terms of the licence agreement. 

Furthermore, the various discounts 
and locally imposed duties and fees 
in regard to revenue recognition are 
complex and introduce an inherent 
risk to the revenue recognition 
process. 

We focused on this area, as there is 
a risk of non-compliance with 
accounting policies due to 
complexity originating from different 
customer behaviours, structures, 
market conditions and terms in the 
various countries. 

Revenue recognition and accounting 
treatment are described in section 
1.1 “Segmentation of operations –
Accounting estimates and 
judgements” in the Consolidated 
Financial Statements. 

How our audit addressed the key audit matter 

Key audit matter 

How our audit addressed the key audit matter 

Recoverability of the carrying amount of goodwill and brands 

CARLSBERG GROUP ANNUAL REPORT 2019   FINANCIAL STATEMENTS 

135 

Our audit procedures included considering the appropriateness of the revenue 
recognition accounting policies and assessing compliance with the accounting 
principles. 

We tested the relevant controls, including applicable information systems and 
Management’s monitoring of controls used to ensure the completeness, 
accuracy and timing of revenue recognised. 

We discussed the key assumptions related to the recognition and classification 
of revenue with Management. Further, we performed substantive procedures 
regarding invoicing, significant contracts, significant transactions (including 
discounts) and locally imposed duties and fees in order to assess the accounting 
treatment and principles applied.  

We applied data analysis in our testing of revenue transactions in order to 
identify transactions outside the ordinary transaction flow, including journal 
entry testing and cut-off testing at year-end. 

In addressing the risks, we walked through and tested relevant controls related 
to assessing the carrying amount of goodwill and brands.  

We considered the appropriateness of Management’s defined cash-generating 
units (CGUs) within the business. We evaluated whether there were factors 
requiring Management to change their definition. We examined the 
methodology used by Management to assess the carrying amount of goodwill 
and brands assigned to CGUs, and the process for identifying CGUs that require 
impairment testing to determine compliance with IFRS. 

We performed detailed testing for the assets where an impairment review was 
required or indications of impairment were identified. For those assets, we 
analysed the reasonableness of key assumptions in relation to the ongoing 
operation of the assets. 

We corroborated estimates of future cash flows and challenged whether they 
are reasonable and supported by the most recent approved Management 
budgets, including expected future performance of the CGUs, and challenged 
whether these are appropriate in light of future macroeconomic expectations in 
the markets. 

We used our internal valuation specialists, evaluated the assumptions used by 
Management, including assessment of price and volume forecasts, discount 
rates and long-term growth rates, and tested the mathematical accuracy of 
the relevant value-in-use models prepared by Management. 

Further, we assessed the appropriateness of disclosures, including sensitivity 
analyses prepared for the key assumptions. 

The principal risks are in relation to 
Management’s assessment of the 
future timing and amount of cash 
flows that are used to project the 
recoverability of the carrying 
amount of goodwill and brands. 
There are specific risks related to 
macroeconomic conditions and 
volatile earnings caused by volume 
decline, intensified competition and 
changed regulations in key markets 
– conditions that could also result in 
Management deciding to change 
brand strategy to drive business 
performance. 

Bearing in mind the generally long-
lived nature of the assets, the most 
critical assumptions are 
Management’s view of cash-
generating units, prices, volumes, 
discount rates, growth rates, royalty 
rates, expected useful life and costs, 
and future free cash flows. 

We focused on this area, as 
Management is required to exercise 
considerable judgement because of 
the inherent complexity in 
estimating future cash flows. 

The key assumptions and 
accounting treatment are described 
in section 2.2 “Impairment” in the 
Consolidated Financial Statements. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S RESPONSIBILITIES FOR THE 
FINANCIAL STATEMENTS 
Management is responsible for the preparation 
of consolidated financial statements and parent 
company financial statements that give a true 
and fair view in accordance with International 
Financial Reporting Standards as adopted by 
the EU and further requirements in the Danish 
Financial Statements Act, and for such internal 
control as Management determines is 
necessary to enable the preparation of financial 
statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the Financial Statements, 
Management is responsible for assessing the 
Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing, as 
applicable, matters related to going concern 
and using the going concern basis of 
accounting unless Management either intends 
to liquidate the Group or the Parent Company 
or to cease operations, or has no realistic 
alternative but to do so. 

STATEMENT ON THE MANAGEMENT REVIEW 
Management is responsible for Management 
Review (pp 3-53). 

Our opinion on the Financial Statements does 
not cover Management Review, and we do not 
express any form of assurance conclusion 
thereon. 

In connection with our audit of the Financial 
Statements, our responsibility is to read 
Management Review and, in doing so, consider 
whether Management Review is materially 
inconsistent with the Financial Statements or 
our knowledge obtained in the audit, or 
otherwise appears to be materially misstated.  

Moreover, we considered whether 
Management Review includes the disclosures 
required by the Danish Financial Statements 
Act.  

Based on the work we have performed, in our 
view, Management Review is in accordance 
with the Consolidated Financial Statements 
and the Parent Company Financial Statements 
and has been prepared in accordance with the 
requirements of the Danish Financial 
Statements Act. We did not identify any 
material misstatement in Management Review. 

CARLSBERG GROUP ANNUAL REPORT 2019   FINANCIAL STATEMENTS 

136 

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT 
OF THE FINANCIAL STATEMENTS 
Our objectives are to obtain reasonable 
assurance about whether the Financial 
Statements as a whole are free from material 
misstatement, whether due to fraud or error, 
and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs 
and the additional requirements applicable in 
Denmark will always detect a material 
misstatement when it exists. Misstatements 
can arise from fraud or error and are 
considered material if, individually or in the 
aggregate, they could reasonably be expected 
to influence the economic decisions of users 
taken on the basis of these Financial 
Statements. 

As part of an audit in accordance with ISAs and 
the additional requirements applicable in 
Denmark, we exercise professional judgement 
and maintain professional scepticism 
throughout the audit. We also: 

• Identify and assess the risks of material 

misstatement of the Financial Statements, 
whether due to fraud or error, design and 
perform audit procedures responsive to those 
risks, and obtain audit evidence that is 
sufficient and appropriate to provide a basis 
for our opinion. The risk of not detecting a 
material misstatement resulting from fraud is 
higher than for one resulting from error, as 
fraud may involve collusion, forgery, 
intentional omissions, misrepresentations, or 
the override of internal control. 

• Obtain an understanding of internal control 
relevant to the audit in order to design audit 
procedures that are appropriate in the 
circumstances, but not for the purpose of 
expressing an opinion on the effectiveness of 
the Group’s and the Parent Company’s 
internal control. 

• Evaluate the appropriateness of accounting 
policies used and the reasonableness of 
accounting estimates and related disclosures 
made by Management. 

• Conclude on the appropriateness of 

Management’s use of the going concern basis 
of accounting and based on the audit 
evidence obtained, whether a material 
uncertainty exists related to events or 
conditions that may cast significant doubt on 
the Group’s and the Parent Company’s ability 
to continue as a going concern. If we 
conclude that a material uncertainty exists, 
we are required to draw attention in our 
auditor’s report to the related disclosures in 
the Financial Statements or, if such 
disclosures are inadequate, to modify our 
opinion. Our conclusions are based on the 
audit evidence obtained up to the date of our 
auditor’s report. However, future events or 
conditions may cause the Group or the Parent 
Company to cease to continue as a going 
concern. 

• Evaluate the overall presentation, structure 
and content of the Financial Statements, 
including the disclosures, and whether the 
Financial Statements represent the underlying 
transactions and events in a manner that 
achieves fair presentation. 

 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   FINANCIAL STATEMENTS 

137 

From the matters communicated with those 
charged with governance, we determine those 
matters that were of most significance in the 
audit of the Financial Statements of the current 
period and are therefore the key audit matters. 
We describe these matters in our auditor’s 
report unless law or regulation precludes public 
disclosure about the matter or when, in 
extremely rare circumstances, we determine 
that a matter should not be communicated in 
our report because the adverse consequences 
of doing so would reasonably be expected to 
outweigh the public interest benefits of such 
communication. 

• Obtain sufficient appropriate audit evidence 
regarding the financial information of the 
entities or business activities within the Group 
to express an opinion on the Consolidated 
Financial Statements. We are responsible for 
the direction, supervision and performance of 
the Group audit. We remain solely responsible 
for our audit opinion. 

We communicate with those charged with 
governance regarding, among other matters, 
the planned scope and timing of the audit and 
significant audit findings, including any 
significant deficiencies in internal control that 
we identify during our audit. 

We also provide those charged with 
governance with a statement that we have 
complied with relevant ethical requirements 
regarding independence, and to communicate 
with them all relationships and other matters 
that may reasonably be thought to bear on our 
independence, and where applicable, related 
safeguards. 

Copenhagen, 4 February 2020 

PricewaterhouseCoopers 
Statsautoriseret Revisionspartnerselskab 
CVR no 3377 1231 

Mogens Nørgaard Mogensen 
State Authorised Public Accountant 
mne21404 

Gert Fisker Tomczyk 
State Authorised Public Accountant 
mne9777 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARLSBERG GROUP ANNUAL REPORT 2019   FINANCIAL STATEMENTS 

138 

Carlsberg A/S 
100 Ny Carlsberg Vej 
1799 Copenhagen V 
Denmark 
Phone +45 3327 3300 
www.carlsberggroup.com 
CVR No. 61056416 

Editor: Carlsberg Group Investor Relations  
Design & layout: Operate & SkabelonDesign 
Photos: Nana Reimers et al. 
Proofreading: Borella projects