Quarterlytics / Consumer Defensive / Grocery Stores / Carrefour S.A. / FY2009 Annual Report

Carrefour S.A.
Annual Report 2009

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FY2009 Annual Report · Carrefour S.A.
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In 2009, Carrefour took a new look at its business and 
formulated a new ambition: to become the preferred retailer. 
The retailer that knows its customers, anticipates their desires 
and delights them within its stores. 
The retailer that inspires trust through product quality, 
prices and socially-responsible commitments.
The retailer that helps customers achieve a better quality 
of life every day.

Carrefour has what it takes to reach its goals: 
its brand, stores, products, services and teams, 
all gathered around the same values.

 In 2009, 475,000 committed employees, 
caring about customer needs and positive 
at all times, joined forces to ensure that clients 
enjoy shopping at Carrefour again and again.

3 billion

checkouts per year

7th employer 
 worldwide in the private sector in 2009

 
 
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Our ambition: 
to become the 
preferred retailer

Satisfying the needs of our customers 
and consumers is no longer enough. 
Carrefour must wow and delight 
them every day.

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To be recognized
Actions speak louder than words.
We work hard every day to offer the best products and services at the best prices, 
creating more value for our customers and consumers.
And as we develop this value, we keep building up their recognition. 

and loved
Love begins with very little things.
Just like people, a brand is stronger when loved. We do everything in our power to 
build a relationship with our customers, consumers and partners based on loyalty and trust.
And earn their loyalty a little more every day.

for helping
Everyone needs help.
Improving daily life, giving it more balance... This is what consumers all over the world need and want. 
And by meeting this need with products, services and a shopping experience, all at great value for 
money, we help them  modestly, sincerely and constantly to make their daily life more pleasant.

our customers and consumers
Retail is all about people.
People who visit our stores, here and everywhere else. And their families, friends and others 
who use the products and services we offer. They are all different. They have specifi c needs 
and desires – to which we remain attentive every day.

enjoy
There is no good life without discoveries and pleasures.
As for us, we enjoy watching our customers explore our stores, interact with each other 
and discover and select our products. Our goal is to surprise, wow and delight them on a daily basis.

better quality lives every day
Imagine a better life.
Making quality products available to families at discount prices, offering a true choice that meets 
everyone’s expectations, making organic items affordable for all, facilitating the shopping experience 
and making it pleasant: these are some of our positive initiatives aimed at improving the quality 
of life of our customers and consumers every day.

today and tomorrow
We believe in sustainable development for all.
Holding the trust of millions of customers and consumers worldwide is a big responsibility. But it’s also 
a unique opportunity to make a change for the better.
At every level of our operations, we are committed to integrating a responsible and societal approach 
to benefi t our customers, consumers, partners and the environment.

 
 
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Basile, 7 years old

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  I looove chocolate!

To bring a smile to Basile’s face, 
To bring a smile to Basile’s face, 
the Carrefour brand has innovated 
to introduce 2,000 new products over 
the year. Including chocolate, naturally!
Our Carrefour brand products have been 
Our Carrefour brand products have been 
developed all around the world. The recipe for 
developed all around the world. The recipe for 
this success? We combined all of our expertise 
this success? We combined all of our expertise 
with a pinch of innovation and mixed it together 
with a pinch of innovation and mixed it together 
with irreproachable quality and unparalleled 
with irreproachable quality and unparalleled 
taste. It’s no surprise that Basile found the 
chocolate he prefers at Carrefour.

 
 
 
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Victoria, 22 years old

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Affording anything 
besides noodles on my budget? 
I’ve found the solution... 

For Victoria, 
we created the Carrefour Discount range.
400 everyday products, including 80% 
food products, at discount prices without 
compromising the Carrefour quality. Launched 
in May 2009 at 1,200 salespoints in France, 
Carrefour Discount has experienced record levels 
of success and ranked 10th among all consumer 
brands* after the fi  rst fi  ve months. For Victoria 
and her friends at university, Carrefour Discount 
has become their preferred brand.

*Sales at supermarkets and hypermarkets in France (excluding hard discount),
compared to FMCG self-service produce.

 
 
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Ms. Zao, 58 years old

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All my favourite 
products in one place: 
that’s progress! 

For Ms. Zao, 
we opened a new Carrefour hypermarket 
in the heart of her district in Yangxi.  
The Yangxi store in the Chengdu region 
covers 6,758 sq.m and has 34 cash registers.
It is the 150th Carrefour hypermarket in China 
and offers quality products at very competitive 
prices. This is why Ms. Zao shops there several 
times per week. She knows she’ll always fi  nd  
the products she prefers.

 
 
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Stéphane, 
29 years old

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How convenient  
to shop next door!

For Stéphane,  
we invented a tailor-made concept:  
Carrefour City.  
This city-centre store – open from 7 am until 11 pm, 
and even on Sundays in certain districts – makes life 
easier for customers who are busy and always on 
the go. Carrefour City offers them a ready-to-eat 
section, items for their daily shopping needs and 
even a selection of special products for a mid-week 
treat. This new banner has won Stéphane’s loyalty, 
day after day. Carrefour City is now his preferred 
convenience store.

 
 
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Laura, 34 years old

Laura, 34 ans

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 Carrefour helps  
me take care of myself 
– and the planet!

For Laura, 
we have expanded our Carrefour line 
with 152 organic and health products. 
We have been committed to offering a range 
of quality food and non-food organic products 
at affordable prices for the past 18 years. 
Today, we are France’s leading vendor of organic 
products. Every day we do a little more for the 
environment and to respond to our customers’ 
environmental concerns. Thanks to Carrefour, 
Laura has fi  nally found the organic cosmetics 
brand she prefers.

 
 
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In 2009, Carrefour achieved a new momentum.
The Carrefour teams joined forces every day to  
win the hearts of their customers and consumers  
and help Carrefour become the preferred retailer.

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A new momentum 
for Carrefour

Message from the management

 
 
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MESSAGE FROM THE MANAGEMENT 

Message d’Amaury de Seze

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Message 
from Amaury de Seze

Dear Madam, Sir,

In 2009, Carrefour’s Board of Directors adopted the three-year plan proposed by the 
Group’s General Management. It was implemented the same year and the first results 
are now appearing.

This plan is designed around two priorities:

• relaunch the commercial dynamic to better serve customers, win market share  
and generate growth;

• transform the Group’s organization to make it more efficient, reduce costs where 
possible and increase profitability.

Despite a difficult economic climate, the plan made significant progress in these  
two areas in 2009:

• nearly €600 million in cost reductions;

• initial success in recapturing market shares in France;

• the success of the new formats – Carrefour Market and Carrefour City –  
and new concepts such as Carrefour Discount;

• a high level of expansion in growth markets such as China and Brazil.

All of these examples demonstrate that Carrefour has got back onto the right track. 
The goal for 2010 is to build upon and consolidate these new foundations.

The Board supports and provides assistance to the initiatives led by General 
Management, which is aware of the efforts and changes still needed for the Group  
to regain its best levels of performance, and to strengthen its leadership so that 
Carrefour can again become a growth value.

Amaury de Seze
Chairman of the Board of Directors

 
 
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MESSAGE FROM THE MANAGEMENT 

Message
from Lars Olofsson

Dear Madam, Sir, Dear Shareholders,

In 2009, we gave the Carrefour Group a new 
momentum. This momentum arose from our 
new ambition, an ambition which is both simple 
and strong: to become the preferred retailer.

To achieve this ambition, Carrefour needs 
to transform itself in depth, bring the brand 
closer to its customers and reach the levels 
of performance and profi tability of the best 
in the retail business.

To do so, we launched a transformation plan, 
called “Getting ahead!” It is supported 
by a solid team composed of both new people, 
to bring a fresh perspective on Carrefour, 
and proven talents from the company.

Together, we have demonstrated our 
determination to reveal a new face for 
Carrefour: a company that combines conquest 
and performance, warmth and optimism, 
a company with a brand that has considerable 
potential. In 2009, we put the positive back 
into both our brand and our customers’ hearts 
with the introduction of the Carrefour Discount 
range. We began relaunching the commercial 
dynamic with new store concepts, such as 
Carrefour Market, Carrefour City, Carrefour 
Contact and Dia, and new Carrefour brand 
products: nearly 2,000 new items launched 
in France to bring our customers back into 
our stores again and again. In China, we have 
continued to increase our volumes thanks to a 
very successful commercial approach. In Brazil, 
our Carrefour hypermarkets and hypercash 
format under the Atacadão banner have shown 

higher dynamism than the market and saw 
a high level of growth. Within the company, 
we have promoted new values so that our 
employees can become more committed, 
caring and positive in dealing with our 
customers. Finally, we have begun to transform 
our way of working throughout the value chain 
to become more effective and effi cient, 
with a view to improving our profi tability.

I am proud of the energy our staff 
has put into the transformation plan, 
and of the work achieved in 2009. 
Our collective commitment has begun 
to yield results. 
We kept our promises. Despite a diffi cult 
economic context, our Activity Contribution 
reached € 2,777 million and we gained 0.2 in 
market share in France for the fi rst time in three 
years, thanks to the success of Carrefour 
Market and Carrefour Discount. 
We also reduced our costs by € 590 million, 
an unprecedented fi gure for the Group, 
which makes us confi dent that our plan 
to save € 3.1 billion by 2012 will be achieved. 
Other promises kept: we reduced inventory 
by 2.3 days and generated free cash fl ow 
of around €1.5 billion. The foundations 
for the future of Carrefour are in place.

In 2010, in an economic context that is likely 
to remain challenging, the Group will 
consolidate its position by focusing all its energy 
on two strategic priorities: fl awlessly executing 
its transformation plan and strengthening 
commercial dynamic on its key markets.

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MESSAGE FROM THE MANAGEMENT 

Our strategy is clear and our geographic 
priorities remain the same : France 
and Europe, in particular Spain, Italy 
and Belgium, and the major growth markets.

with the new management team, we defi ned a 
strategic plan to ensure Carrefour’s continued 
presence in this country and allow it to regain 
ground from a healthy position.

To become the preferred retailer in France, 
our historical market, and keep on winning 
market share, we will be working with the 
new team to continue unfailingly to implement 
our strategy. The expansion of the Carrefour 
multiformat is a key asset: we must be where 
our customers are. We will therefore accelerate 
our deployment of the new concepts 
(Carrefour City, Carrefour Contact and Dia), 
which showed successful results after testing 
in 2009. More attractive and welcoming, 
these stores have supported and added 
value to initiatives such as the launch of 
our Carrefour Discount range. In 2010, we will 
continue on this path and strengthen our 
commercial dynamic with an ever more 
attractive and competitive offering.

I want us to capitalize everywhere on 
the progress we made in 2009: in Europe 
and in our main growth markets, such as Brazil 
and China. We will also continue our efforts 
in countries with higher potential where 
we can win a leading position.

In Europe, a tense economic climate created 
challenges, but we are ready to move to the 
front of the race at the fi rst signs of an upturn. 
In Spain, despite a particularly diffi cult context, 
we maintained virtually all of our profi tability 
in 2009. In 2010, we will continue our cost-
reduction plan and our efforts to support the 
commercial dynamic. As for Italy, last year I 
clearly stated my intention for us to break out 
of the status quo and accelerate our 
performance. We recentred our operations 
in the north of the country and reduced our 
administrative expenses. We have plans for our 
different store formats which are now united 
under a single brand. In Belgium, we took 
objective stock of the situation. Together 

In China and Brazil, we have both a customized 
economic model and a position of strength. 
We will continue our rapid expansion in these 
two markets, which will clearly make signifi cant 
contributions to our future growth.

The Carrefour Group enters 2010 on these 
clear lines, focused on fl awlessly executing 
its transformation plan. 2010 is a year 
in which we must achieve new progress for 
our customers and widen the gap between 
us and our competition: our brand must 
become even closer to customers, offering 
them new solutions to improve their quality 
of life. Our commercial dynamic must be 
enhanced so that we may offer products with 
the best value for money. Our store experience 
must be reinvented, particularly in the 
hypermarket format, 
so that shopping can once again become 

In 2009, we kept 
our promises.

a pleasant experience fi lled with discovery. 
And, fi nally, our customers must be delighted 
by the welcome and the service they receive 
from our staff, committed, caring 
and positive every day.

Of course we cannot make this kind 
of progress alone, but only with the support 
of our key partners, suppliers, producers 
and associations. We fi rmly believe that 
it is by working together that we can build 
mutual and sustainable success. We work 
with suppliers who are leaders in their 
categories in a partnership focused on growth, 

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The Carrefour Group  
enters 2010 on these  
clear lines, focused on 
 flawlessly executing  

its transformation plan.

called the Business Development Program.  
Its goal is to develop customers’ favourite 
product categories and create competitive  
and innovative offerings. More generally,  
we are implementing new ways of working  
with all of our suppliers and partners, based  
on the respect of people and environment.  
This year, Carrefour strengthened its 
commitment to reducing greenhouse gas 
emissions by raising its energy efficiency goal 
from 20% to 30% by 2020 (compared with 
2004). Our role is also to encourage and help 
our customers to adopt responsible habits 
in terms of consumption.  
We are developing an affordable range  
of organic products and are participating  
with our partners in awareness campaigns.  
Our employees everywhere are involved  
in these efforts and help us promote this 
approach. Our suppliers are also involved.  
This year, we decided to acknowledge  
their efforts by presenting them, in France,  
with the first Sustainability Awards.

This first Annual Activity and Sustainability 
Report is the tangible evidence of our 
integration of sustainability into our economic 
model and of the company’s involvement  
– at all levels – in practicing more responsible 
retail every day and helping Carrefour to 
become the preferred retailer. 

In the pages of this Annual Report, you will 
discover the steps Carrefour took in 2009  
to move closer to its ambition. I know we have 
what we need to reach it: a clear and shared 
strategy, the brand, the teams and the 
determination.

Most importantly, we have the trust you place  
in us on a day-to-day basis. I would like to take  
this opportunity to thank you for your support, 
which is invaluable to building the future of 
Carrefour. We undertake all of our projects  
with passion and commitment, with a view  
to rewarding your trust. 

Lars Olofsson 
Chief Executive Officer & Board Member

  
 
 
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2009 was the year in which Carrefour prepared for its future.
We achieved the goals we had set and established 
a solid foundation for getting ahead in 2010.

2009 

dynamics

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2009  
dynamics

Carrefour in figures

 
 
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FIGURES

Financial overview

Despite a diffi cult economic context, the goals for 2009 have been reached: the Group 
regained market share, especially in France (+20 basis points over the year)(1), 
reduced its costs by €590 million, achieved an activity contribution at the top end 
of the objectives announced and generated a free cash fl ow of €1,479 million, the result, 
in particular, of a determined strategy of investments and inventory reduction.

Consolidated net sales
(in millions of euros)

Activity contribution 
before depreciation, 
amortization and provisions
(in millions of euros)

Activity contribution
(in millions of euros)

M€ 85,963

M€ 4,656

M€ 2,777

In 2009, the Group’s sales declined 1.2% 
on a reported basis but rose 1.2% at constant 
exchange rate excluding petrol and adjusted 
for the calendar effect, driven by growth markets. 
In France, sales fell 0.9% excluding petrol. 
The Group’s market share rose by 20 basis points 
in 2009, driven by the excellent performance of 
supermarkets, whose conversion to the Carrefour 
Market banner was virtually completed by the end 
of 2009. (1)
In Europe, sales fell by 2.8% excluding petrol 
at constant exchange rate (-5.4% published). 
Across all countries, sales were affected by the poor 
economic environment and by defl ation in Spain.
Sales growth in Latin America remained strong 
(+17.1% at constant exchange rates, +11.9% on a 
reported basis), boosted by solid like-for-like growth 
in Argentina and Brazil and by sustained expansion 
throughout the region.
Sales in Asia grew by 4.5% at constant exchange 
rates (+8.4% at current exchange rates), 
driven by a sustained pace of expansion.

Activity contribution before depreciation, 
amortization and provisions (ACDA) fell 9.9% 
in 2009, impacted primarily by a 1.2% decline 
in margin from ongoing operations refl ecting the 
Group’s decision to invest more in prices in 2009. 
These additional investments of €639 million
were only partially offset by the positive effect 
of gains from logistics and markdown cost 
savings (€50 million) and purchasing initiatives 
(€50 million).
SG&A expenses increased under the pressure 
of expansion and infl ation costs, but nevertheless 
remained under control, with annual growth limited 
to 1.9% thanks to operational cost savings of around 
€540 million.

The activity contribution reached €2.8 billion, 
a 16% decrease compared to 2008.
In France, it fell by 26.9% to € 1,100 million, 
due to the fall in volumes and investments 
in the commercial offer.
In Europe, it reached €962 million, a fall of 17.6% 
compared with 2008. The impact on profi tability 
of the €1,743 million downturn in sales was partially 
offset by the resilience of the commercial margins 
and by an excellent discipline on SG&A expenses.
In Latin America, activity contribution rose 23% 
(+28.1% at constant exchange rates), refl ecting 
signifi cant sales growth as well as fi rm control 
over SG&A expenses and commercial margin.
Activity contribution in Asia declined by 5% 
to €229 million. This is mainly attributable 
to Thailand and Taiwan.

86,967
86,967

85,963
85,963

82 ,148
82 ,148

5 ,168*
5 ,168*

5 ,014
5 ,014

4 ,582
4 ,582

4 ,740
4 ,740

4 ,656

3 ,152
3 ,152

3,183
3,183

3,307*

3 ,291
3 ,291

2,777
2,777

76,887
76,887

73 ,060
73 ,060

2005
2005

2006
2006

2007
2007

2008
2008

2009
2009

2005
2005

2006
2006

2007
2007

2008
2008

2009
2009

2005
2005

2006
2006

2007
2007

2008
2008

2009
2009

(1) TNS Worldpanel at 27 December 2009.
The 2009 financial statements are presented in accordance with IFRS principles.

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Our fi nancial performance in 2009 refl ects the implementation of the transformation plan: 

  Slight growth in sales driven by growth markets: up 1.2% at constant exchange rates ex petrol 
and ex calendar effect (down 1.2% on a reported basis). 
  Activity contribution of €2,777 million, down 16%, impacted by commercial investments 
of €639 million but boosted by signifi cant cost savings, especially in the second half.
  Net income from recurring operations, Group share of €385 million, impacted by non-recurring 
and restructuring charges of €1,072 million.
  Selective management of Capex: €2,137 million in 2009 (vs. €2,908 million in 2008).

Breakdown of consolidated 
net sales by geographic region

Breakdown of consolidated 
net sales by format

7.6%

13.7%

35.7%

43%

   France  
   France  
   Latin America  

   Asia

   Europe (excluding France)  
   Europe (excluding France)  

5.2%

11.2%
11,2 %
11,2 %11,2 %

21.5%

62.1%

   Hypermarkets   
   Hypermarkets   
   Hard discount   

   Supermarkets  
   Supermarkets  
   Other activities

Breakdown of activity
contribution by
 geographic region

8.3%

17.5%

34.6%

39.6%

   France  
   France  
   Latin America  

    Asia

   Europe (excluding France)  
   Europe (excluding France)  

Net income from recurring 
operations – Group share
(in millions of euros)

Net income from recurring 
operations per share
(in euros)

Debt and liquidity:
(as a percentage 
of shareholders’ equity)

M€ 385

€ 0.56

7.6 x

Net income from recurring operations, Group 
share, came to € 385 million, compared with 
€1,274 million in 2008, a decline of 69.8%, 
affected by non-recurring expenses of 
€1,072 million, of which €766 million were  
impairment expenses (mainly Italy).
Adjusted for exceptional items (impairment 
charges), net income, Group share, was down 
10% to €1,151 million.

Net income from recurring operations per share 
was €0.56, down 69.8% from year-end 2008. 
The Group’s share net income per share, taking 
into account the proceeds from operations that 
were sold or are in the process of being sold, came 
to €0.48 in 2009 versus €1.85 in 2008.

Debt: 7.6x = activity contribution before 
depreciation, amortization and provisions/ 
fi  nancial costs

At 31st December 2009, net debt came to 
€6,640 million, down 2.9% from 31st December 2008.
In 2009, the ratio of net fi nancial debt to 
shareholders’ equity improved slightly, from 61% 
in 2008 to 58%. Coverage of fi nancial expenses 
came to 7.6x in 2009 compared to 9.2x in 2008. 
Cash fl ow to net debt came to 52.9% compared 
with 60.3% the previous year. 
Over the course of the period, the Group refi nanced 
debt worth €1.3 billion through private placements. 
The Group’s liquidity situation is solid, with €3 billion 
undrawn committed syndicated loans, and the 
schedule for the repayment of bonds totalling 
€8.7 billion to be spread over the next eight years.

1,797
1,797

1,856
1,856

1,868
1,868

2.58**
2.58**

2.64**
2.64**

2.67**
2.67**

72%
72%

1,274*
1,274*

1.86*
1.86*

60%
60%

63%
63%

61%
61%

58%
58%

385

0.56
0.56

2005
2005

2006
2006

2007
2007

2008
2008

2009

2005
2005

2006
2006

2007
2007

2008
2008

2009
2009

2005
2005

2006
2006

2007
2007

2008
2008

2009
2009

*The 2008 financial statements have been restated to reflect the adjustment of the first application of the IFRIC 13 & IAS 38 standards and the deconsolidation of Russia (IFRS 5)
**Net income from recurring operations per share on a reported basis

 
 
26

FIGURES

Stock market overview

Carrefour is listed on the Eurolist of the paris Euronext Exchange (Compartment A 
– ISIN code FR0000120172). It is eligible for the SRD (Deferred Settlement Service).

It is included in the following indices: CAC 40, SbF 120, FTSE 100 and DJ Euro Stoxx 50.
At 31st December 2009, the share was in 11th position in the CAC 40 index in terms of 
market capitalization, with a weighting of 2.8%.

CApITAL (AT 31ST DECEMbER 2009)

11th

pOSITION 
IN THE CAC 40 INDEx

shareholders

number of 
shares

in %

number of 
ordinary voting 
rights

	Blue	Capital

75,326,258

10.69%

139,370,068

704,902,716  

SHARES

Colony	Blue	Investor

15,166,770

Groupe	Arnault	SAS*

5,000,000

Employees

7,404,745

2.15%

0.71%

1.05%

15,166,770

5,000,000

14,723,490

Shares	owned

563,488

0.08%

Controlled	shares

0

0

0

0

in %

17.12%

1.86%

0.61%

1.81%	

0

0

number of 
extraordinary 
voting rights

139,370,068

15,166,770

5,000,000

14,723,490

0

0

in %

17.12%

1.86%

0.61%

1.81%	

0

0

Public

Total

601,441,455

85.32%

639,932,712

78.60%

639,932,712

78.60%

704,902,716

100.00%

814,193,040

100.00%

814,193,040

100.00%

*	Related	stock	options	in	accordance	with	article	L.	239-9	4°	of	the	French	Commercial	Code.

Blue Capital SARL, a Société à Responsabilité Limitée [limited-liability company] under 
Luxemburger law, Colony Blue Investor, a Société à Responsabilité Limitée [limited-liability 
company] under Luxemburger law, and Groupe Arnault SAS, a Société par Actions Simplifi ée 
[joint-stock company] have declared that they are acting in concert.

SCHEDULE

FINANCIAL 
INFORMATION  

4th May 2010
Annual Shareholders’ Meeting

12th May 2010
Payment of dividend*

15th July 2010
Publication of second-quarter 
2010 sales

31st August 2010
2010 half-yearly results

14th October 2010
Publication of third-quarter 
2010 sales

CARREFOuR STOCK

in euros

Quoted	price:	highest

lowest

on	31st	December

2005

41.75

35.36

39.58

2006

51.15

38.10

45.94

2007

58.10

42.95

53.29

2008

52.52

24.68

27.52

2009

33.79

22.89

33.56

Number	of	shares	on	31st	December

704,902,716

704,902,716

704,902,716

704,902,716

704,902,716

Market	capitalization	on	
31st	December	(in	billions	of	euros)

27.90

32.40

37.60

19.40

23.70

Average	daily	volume

2,613,756

3,117,619

4,337,998

4,168,131

2,946,152**

Net	income	from	recurring	
operations	per	share***

Net	dividend

Yield

2.58

1.00

2.64

1.03

2.67

1.08

1.83

1.08

2.53%

2.24%

2.03%

3.92%

0.56

1.08*

3.22%

*	Subject	to	shareholder	approval	at	their	Annual	Meeting	of	4th	May	2010.
**	Average	daily	volume	on	Euronext	in	2009.
***	Net	income	from	recurring	operations	per	share:	data	published	from	2005	to	2008.

SHAREHOLDER INFORMATION

Carrefour Group shareholders have access to transparent, accurate and regularly updated information 
through: 

A telephone number for shareholders
By dialling +33 (0)1 55 63 39 00, shareholders have access to the following information:
 Nj Group news
 Nj the share price, its movement and that of the CAC 40
 Nj the calendar of meetings and financial publications
 Nj practical information about registered shares and their advantages, ordering corporate documents,  

and useful telephone numbers 

The Shareholders Relations Department provides information to the shareholders on the Group’s 
strategy and outlook. 

Letter to Shareholders
The Letter to Shareholders is sent twice a year to all registered and bearer shareholders who request it.

Shareholder’s Guide
Contains a company profile as well as share management information and guidelines.

Website
Carrefour’s corporate site, www.carrefour.com, has a section dedicated to shareholders under "Finance".

Shareholders’ e-mail alert
By registering at the " Shareholders " section of the Carrefour website, www.carrefour.com,  
shareholders are informed by e-mail upon publication of the Group’s financial reports.

CARREFOuR SHARE pRICE pERFORMANCE IN 2009 IN RELATION TO THE CAC 40, 
bEFOODR AND DJ STOxx EuROpE RETAIL INDICES** (bASE 100)

140

130

120

110

100

90

80

70

Jan.	

Feb.	

Mar.	

April	

May	

June	

July	

Aug.	

Sept.	

Oct.	

Nov.	

Dec.

	Carrefour

	Befoodr

	DJ	Stoxx	Europe	Retail	Index

	CAC	40

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MEETINGS

ANNuAL  
SHAREHOLDERS’ MEETINg
This is a special gathering of managers 
and shareholders that provides  
a good opportunity to learn more 
about Carrefour’s activities,  
results and outlook.
For those unable to attend, 
 the Annual Shareholders’ Meeting  
is broadcast live, then as a webcast,  
on the Group’s corporate website at 
www.carrefour.com.

ExHIbITIONS
Carrefour has been participating  
in the Paris Actionaria Exhibition  
for the past nine years. 
Staff members are present two days 
to answer any questions visitors  
may have. 

SHAREHOLDERS’  
MEETINgS
Carrefour’s managers regularly  
meet with shareholders to present  
the Group’s strategy and results.

A schedule of upcoming meetings  
can be found on the Group’s website, 
www.carrefour.com, in the  
"Finance/Shareholder" section.

133.31

CONTACTS

122.32
121.95
121.38

CARREFOuR gROup
Investor Relations
26, quai Michelet - TSA 20016
92695 Levallois-Perret Cedex
Tel. +33 (0)1 55 63 39 00
investisseurs@carrefour.com

CARREFOuR gROup
Shareholder Relations
26, quai Michelet - TSA 20016
92695 Levallois-Perret Cedex
Tel. +33 (0)1 55 63 39 00
actionnaires@carrefour.com

REgISTERED  
SHAREHOLDERS
CACEIS Corporate Trust –
Investor Relations
14, rue Rouget de Lisle
92862 Issy-les-Moulineaux  
Cedex 09
Tel. +33 (0)1 57 78 34 44
Fax +33 (0)1 49 08 05 80
ct-contact@caceis.com

*	BEFOODR	index:	nine	values	(Ahold,	Carrefour,	Casino,	Colruyt,	Delhaize,	Metro,	Morrison,	Sainsbury	and	Tesco).
**	DJ	Stoxx	Europe	Retail	Index:	23	values	(Ahold,	Carrefour,	Casino,	Celesio,	Colruyt,	Debenhams,	Delhaize,	DSG,	Galenica,	Home	Retail,	
H&M,	Inchcape,	Inditex,	Jeronimo	Martins,	Kesko,	Kingfisher,	Marks	&	Spencer,	Metro,	Morrison,	Next,	PPR,	Sainsbury	and	Tesco).

 
 
 
28

FIGURES

Carrefour stores 

Stores under Carrefour banners at 31st December 2009 (incl. franchisees and partners)

1,395

total hyPerMarKets

*Partner	under	license

2,949

total suPerMarKets

HypErMarKEts

total France
Europe (excluding France)
Belgium
Bulgaria
Spain
Greece	and	Cyprus
Italy
Poland
Romania
Turkey
total Europe (excluding France)
Latin america
Argentina
Brazil
Colombia
total Latin america
asia
China
Indonesia
Malaysia
Singapore
Taiwan
Thailand
total asia
partners
Saudi	Arabia
Bahrain
French	overseas	territories
Egypt
United	Arab	Emirates
Japan*
Jordan
Kuwait
Morocco
Oman
Qatar
Dominican	Republic
Slovakia
Syria
Tunisia
total partners
Group totaL

supErMarKEts

Total

Of which 
franchisees and 
partners

231

56
1
170
35
65
82
22
26
457

68
172
69
309

156
61
19
2
62
39
339

10
1
11
4
12
6
1
1
1
2
3
1
4
1
1
59
1,395

28

6

4

10

10
1
11
4
12
6
1
1
1
2
3
1
4
1
1
59
97

Total

Of which 
franchisees and 
partners

987

total France
Europe (excluding France)
375
Belgium	
101
Spain	
242
Greece	and	Cyprus	
501
Italy	
200
Poland
25
Romania
Turkey
165
total Europe (excluding France) 1,609
Latin america
Argentina
Brazil
total Latin america
asia
Indonesia
Taiwan
total asia
partners
Saudi	Arabia
Belgium
French	overseas	territories
Egypt
United	Arab	Emirates
Morocco
Tunisia
total partners
Group totaL

1
69
22
1
11
22
43
169
2,949

117
49
166

15
3
18

405

313
3
23
274

613

1
69
22
1
11
22
43
169
1,187

6,475 

total hard discount stores

15,661 stores in  
34 countries

Hard discount

Total

Of which 
franchisees and 
partners

928

total France
Europe (excluding France) 
2,815
Spain
381
Greece	and	Cyprus	
524
Portugal
Turkey
675
total Europe (excluding France) 4,395
Latin america
Argentina
Brazil
total Latin america
asia
China
total asia
Group totaL

360
360
6,475

416
376
792

93

886
126
157
238
1,407

63
94
157

92
92
1,749

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4,698

total convenience

144

total cash & carry

475,000
employees

convEniEncE

total France
Europe (excluding France)
Belgium
Spain	
Greece	and	Cyprus	
Italy
Poland
total Europe (excluding France)
Latin america
Brazil
total Latin america
asia
Thailand
total asia
partners
French	overseas	territories
total partners
Group totaL 
casH & carry

Total

3,165

196	
14
261
964
30
1,465

8
8

1
1

59
59
4,698

Total

total France
Europe (excluding France)  
Italy
total Europe (excluding France)
Group totaL

129

15
15
144

Of which 
franchisees and 
partners

3,165

196
4
237
789
30
1,256

59
59
4,480

Of which 
franchisees and 
partners

124

1
1
125

 
 
30

FIGURES

Key sustainability indicators 

These key indicators illustrate the group’s day-to-day actions for a sustainable approach 
of environment, society and workforce. The group performs rigorous operational 
coordination and monitoring of its overall performance in terms of sustainability. 
This approach is evaluated in an audit carried out by our statutory auditor KpMg 
and received a moderate assurance level for 2009.

All the changes presented here were calculated on a like-for-like basis (in number of Business Units) and are representative 
(at least 75% of the Group’s consolidated sales, excl. VAT).

ENVIRONMENTAL INDICATORS

Energy consumption in the stores 
(kWh/sq.m of sales area)

690
690

663

627
627

602
602

2006
2006

2007
2007

2008
2008

2009
2009

 - 12.8 %
 in 2009 compared with 2006

in 2009 compared with 2006

paper consumption 
for commercial publications 
(kg of paper purchased/sq.m of sales area)

Free disposable plastic bags (number of free 
disposable plastic bags purchased by stores 
and distributed at checkouts/sq.m of sales area)

499
499

374
374

292
292

231
231

2006
2006

2007
2007

2008
2008

2009
2009

 -53.8  %
 in 2009 compared with 2006

in 2009 compared with 2006

Greenhouse gas emissions linked to the 
consolidated stores’ consumption of fuel, 
gas and electricity in the stores  
(kg of CO2 /sq.m of sales area) 

232
232

227
227

218

211
211

19.9
19.9

20.0
20.0

19.7
19.7

17.5
17.5

2006
2006

2007
2007

2008
2008

2009
2009

 - 11.7 %
 in 2009 compared with 2006

in 2009 compared with 2006

 - 8.9 %
 in 2009 compared with 2006

in 2009 compared with 2006

2006
2006

2007
2007

2008
2008

2009
2009

31

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PRODUCT INDICATORS

own-brand organic  
food products    
(number of units) 

carrefour Quality 
Line products  
(number of units) 

own-brand and national-
brand fair trade products  
(number of items) 

2,076
2,076

1,607

1,276
1,276

1,004
1,004

464
464

398
398

418
418

338
338

819
819

621
621

340
340

235
235

2006
2006

2007
2007

2008
2008

2009
2009

2006
2006

2007
2007

2008
2008

2009
2009

2006
2006

2007
2007

2008
2008

2009
2009

 + 106.8 %
 in 2009 compared with 2006

in 2009 compared with 2006

 + 37.3 %
 in 2009 compared with 2006

in 2009 compared with 2006

 +249 %
 in 2009 compared with 2006

in 2009 compared with 2006

HUMAN RESOURCES AND SOCIETAL INDICATORS

Women 
in management 
(%) 

33.7

34.5

32.5

30.6
30.6

Average number of training 
hours per employee

Employees declared 
as having disabilities 

15.8
15.8

15.9
15.9

14.6
14.6

14.4
14.4

10,189
10,189

9,395
9,395

8,197
8,197

7,329
7,329

2006
2006

2007

2008

2009

2006
2006

2007
2007

2008
2008

2009
2009

2006
2006

2007
2007

2008
2008

2009
2009

 + 12.7 %
 in 2009 compared with 2006

in 2009 compared with 2006

 +8.9 %
 in 2009 compared with 2006

in 2009 compared with 2006

 + 39 %
 in 2009 compared with 2006

in 2009 compared with 2006

For more information on these performance indicators, 
please refer to the DVD enclosed at the end of this Annual Activity
and Sustainability Report, and visit www.carrefour.com

 
 
32

Carrefour goes where its customers are. 
Its multiformat store approach suits all lifestyles 
and meets all expectations. In 2009, Carrefour innovated 
and offered concepts keeping with the times —modern, 
accessible and pleasant.

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Stores for all  
customer profiles

The Carrefour multiformat approach

 
 
34

MULTIFORMAT

En avant pour transformer Carrefour

The Carrefour brand
More dynamic than ever

In 2009, the Carrefour brand increased its initiatives for its customers
and consumers, innovating in terms of concepts, product offerings 
and services. Carrefour is set to become the preferred retailer.

A bRAND THAT STAYS IN TOuCH WITH 
CuSTOMER AND CONSuMER NEEDS
Over the past 50 years, Carrefour has 
become a beacon for consumers looking 
for excellent value for money. This key asset 
generates over three billion checkouts per 
year – a fi gure equivalent to half the world’s 
population!
In 2009, Carrefour decided to bring its brand 
even closer to customers by adopting a new, 
decidedly positive positioning and by bringing 
them concrete proof of its commitment. 

It expanded its offering, in particular by creating 
the Carrefour Discount range to offer quality 
products at discount prices. It adapted its 
promotions to the diffi cult economic context, 
especially in Spain. It also increased its 
environmentally-responsible initiatives to help 
customers and consumers do their part: 
launching green energy in France, eliminating 
plastic bags in Spain, introducing waste sorting 
and recycling operations in Brazil, etc.
These caring improvements help 
improve quality of life.

PRODUCTS FOR ALL TASTES AND BUDGETS

OVER 27,000

CARREFOuR bRAND FAST MOVINg 
CONSuMER gOODS WORLDWIDE

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A bRAND THAT gENERATES 
LOYALTY uNDER ALL ITS bANNERS
Today, customers and consumers 
are becoming increasingly loyal to all 
Carrefour banners. No matter what they 
need, how or when they shop, Carrefour 
stores are there. And in each Carrefour store, 
customers reap the many benefi ts of the 
Carrefour loyalty card.
In Europe, over 25 million households have 
a loyalty card – a valuable asset for Carrefour 
as it strives to know its customers better 
and offer them products and promotions 
as closely matched to their needs as possible.

A bRAND THAT DEVELOpS 
WITH A MuLTIFORMAT AppROACH
To adapt to all customer lifestyles, 
Carrefour offers a variety of store formats 
ranging from hypermarkets and supermarkets 
to convenience and hard discount stores. 
For professionals, Carrefour is also developing 
the cash & carry format. At year-end 2009, 
Carrefour had over 15,600 stores in 
34 countries. All told, over the year more than 
1,000 stores were opened or acquired, 
all formats combined, with an especially 
strong momentum in the convenience 
and hard discount formats. 2009 was also 
a year of renewal, particularly in France, where 
nearly 1,000 supermarkets became Carrefour 
Market stores and over 60 convenience stores 
adopted the new Carrefour City and Carrefour 
Contact concepts.
In hard discount, the Ed stores began to adopt 
a new concept under the Dia banner, modern 
stores where “discount” equals shopping 
pleasure. This innovative approach is being 
adopted elsewhere in Europe and around the 
world, in order for Carrefour to become
a standard-setting and preferred brand.

STORES FOR EVERY LIFESTYLE

25 million

LOYALTY CARDHOLDERS IN EuROpE

 
 
36

MULTIFORMAT 

Carrefour
A hypermarket for everyone

REINVENTINg A CONCEpT
The hypermarket is the format for major 
shopping trips as well as purchases for 
individual customers, their families and 
their homes. In France, hypermarkets attract 
1 million customers every day. To become 
and remain the favourite retailer of these 
customers and millions of others in Europe, 
in 2009 Carrefour decided to give new appeal 
and new impetus to its hypermarkets. 
Enjoyable, multi-channel shopping, a true 
market atmosphere with fresh products 
displayed in a more attractive way than in 
a single department, a large space dedicated 
to seasonal products and events to create 
an ongoing spirit of celebration, and a non-food 
offering grouped into specialized sections: 
this is the hypermarket reinvention plan being 
tested in France, Belgium and Spain in 2010.

A WINNINg MODEL  
On growth markets, the hypermarket format 
is synonymous with modern retail. Carrefour 
entered the Bulgarian market with the opening 
of a hypermarket in the city of Burgas.

A WIDE AND ATTRACTIVE RANGE OF PRODUCTS

AT HYpERMARKETS, 9 OuT OF 10 

CuSTOMERS buY A CARREFOuR pRODuCT.

It offers 13,000 sq.m of sales area 
and 50,000 products adapted to local 
preferences and traditions. Carrefour also 
opened a hypermarket in Yangxi, its 150th 
in China, with a sales area of over 6,000 sq.m. 
In Brazil and Argentina, the new “mini-hyper” 
format has won over a clientele in search of 
a quick shopping experience, while the largest 
hypermarkets display their non-food products 
with style to enhance their attractiveness.

W h a t ’ s  
n e w ?

CARREFOUR 
MULTI-CHANNEL
In France, the user-friendliness 
In France, the user-friendliness 
of www.carrefour.fr, the prices 
offered and the special 
promotions have made it no. 9
among e-commerce sites, 
with 5.3 unique visitors per month! 
with 5.3 unique visitors per month! 
Another innovation and source 
of satisfaction for customers: 
the interaction between stores 
and the online channel via shared and 
innovative services. The web offensive is also 
being deployed in Brazil, where Carrefour aims 
to win over 62 million Internet users.

W h a t ’ s  
n e w ?

gREENER HYpERMARKETS
Everywhere it operates, Carrefour designs 
its new buildings with environmental protection 
in mind. The renovation/expansion 
of the shopping centre and hypermarket in 
Chambourcy (France) is particularly successful 
in terms of landscape integration, with “living” 
walls and roofi ng incorporating special acoustic 
treatments as well as a wooden façade and 
frame. Following the example of other stores, 
the Sertorio hypermarket in Porto Alegre 
(Brazil) has been equipped with a rainwater 
recovery system that has allowed it to reduce 
its water costs by 60%.

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Carrefour Market
Supermarkets the way we like them

a neXt Generation sUPermarKet
Carrefour Market is a new supermarket 
concept that’s modern, welcoming and 
generous. Produce is presented in the style 
of a traditional market, creating a friendly 
environment. The wide and diverse range 
of food items and non-food items, from textiles 
to entertainment and table settings, invites 
the customer to discover what the store has 
to offer. The store’s layout and communications 
simplify the customer’s shopping trip, while the 
prominent display of Carrefour brand products 
enhances the banner’s value for money. 
The Carrefour loyalty card and the 
commitment to reducing checkout waiting 
time are key to making Carrefour Market 
a preferred store. 

an attractive Format
Carrefour Market is an excellent example of 
the Carrefour brand’s multiformat approach. 
At year-end 2009, nearly 1,000 consolidated 
and franchised supermarkets bore the 
Carrefour Market banner and achieved 

successful results overall. In 2009, like-for-like 
sales increased 3.8% ex petrol. Store traffi c 
and the average basket increased 2.2% 
and 1.4% respectively in the fourth quarter. 
In France, the performance of our 
supermarkets led Carrefour’s growth 
and the growth of its market share up 0.2% 
for the fi rst time in three years.

the “maDe-in carreFoUr” 
sUPermarKet
Over 3,000 Carrefour supermarkets worldwide 
make day-to-day shopping easier by offering 
a wide and customized range of food products 
at very competitive prices. A trailblazer
in convergence, Spain opened 
its 100th supermarket (in Malaga) in 2009.
In Romania, Carrefour entered a partnership with 
Winmarkt, which has consolidated its positioning 
in the format with three new stores. In Brazil, 
the 49 Carrefour supermarkets are very popular 
with customers, and their sales grew. In Malaysia 
and Italy, Carrefour Market is increasing its visibility 
with locations in both city centres and rural areas.

WelcoMinG anD GeneroUs

SALES UP
3.8%

in 2009 For carreFoUr 
marKet sUPermarKets 
in France

W h a t ’ s  
n e w ?

marKet QUaLity
The Carrefour Quality Line will gradually expand to all the departments in the 
market space at the Carrefour Market store: from fruit and vegetables to seafood, 
meats and cheeses. Launched in 1992 in partnership with suppliers, this product 
line meets customers’ and consumers’ expectations in terms of food safety, 
freshness, taste and, of course, authenticity.

 
 
38

MUlTiforMaT

The Carrefour convenience
Getting closer to customers

the soLUtion store
Located in city centres or residential areas, 
Carrefour convenience stores have adapted 
to the needs of a busy clientele that is on the 
move. As illustrated by the Carrefour City 
format in France. Open from 7 am to 11 pm, 
including Sundays in certain districts, 
Carrefour City offers a targeted range of 
products in a sales area of between 350 
and 600 sq.m. This includes ready-to-eat items 
for right away, and basic daily grocery items 
for later, with a focus on organic, health and fair 
trade products. The product offering includes 
6,000 items, 30% of which are Carrefour 
brand items.

a sUccessFUL concePt
A series of tests carried out at six pilot stores in 
Paris, Nîmes, Avignon and Toulouse confi rmed 
the attractiveness of the concept, with results 
surpassing expectations: a 30% average 
increase in sales. At year-end 2009, 
29 Carrefour City stores blossomed 
throughout France, thanks to franchisees 
who were won over by the concept.

W h a t ’ s  
n e w ?

carreFoUr city 
recoGniZeD 
For eXceLLence  
Soon after its launch, Carrefour’s 
new urban concept received positive 
recognition from the profession. Its 
commercial relevance earned it the Golden Banner Effi ciency 
Award. The innovation it represents was recognized with 
the 2009 LSA Innovation Oscar for food concepts. 

carreFoUr in the coUntrysiDe
Carrefour is innovating and adapting to customer 
needs in small towns and villages. Over a sales area 
of between 400 and 900 sq.m, the Carrefour 
Contact format offers a generous range of products
 including self-service fresh products, as well as 
meats and cheeses and areas dedicated to health 
& beauty and wines, alongside a non-food offering 
focused on the essentials. Overall, a palette of 
8,000 items, including 30% Carrefour brand products. 
Tested in France at eight pilot stores, the Carrefour 
Contact concept also exceeded expectations, 
with a 30% increase in sales after conversion.
At year-end 2009, 36 stores bore the Carrefour 
Contact banner, which has also been deployed
 in a franchise scheme. 

froM THe ciTY To THe coUnTrYsiDe

SALES UP
30%

at stores converteD 
to the neW concePts in France

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n e w ?

carreFoUr on toP 
oF the WorLD!
Carrefour is gaining in altitude with the 
opening of its fi rst Carrefour Montagne 
(Carrefour Mountain) store in the Menuires 
ski resort in December 2009. The opening 
was followed by two other test stores
in Megève and Avoriaz in the French Alps. 

the carreFoUr convenience 
Format conQUers the WorLD
After 12 Carrefour City stores in Madrid, 
Spain has opened two new franchises in 
Toledo. In Italy, DiperDi stores started to adopt 
the Carrefour Express banner, accelerating 
the brand’s convergence initiative.
In Asia, Carrefour Taiwan opened its fi rst 
Carrefour Convenience Buy store, 
open 24 hours a day to match the 
hectic lifestyle of Taiwanese consumers. 
With its convenience format, Carrefour 
is winning over new customers as it adapts 
its concepts to local lifestyles.

W h a t ’ s  
n e w ?

CONVENIENCE GOES GREEN
In France, Carrefour City is developing a range of 
In France, Carrefour City is developing a range of 
solutions with optimal conditions for people and 
environmental protection in mind: Max Havelaar 
certifi ed organic cotton uniforms, energy-effi cient 
refrigeration units and lighting, and used battery 
collection containers for customers. This is one 
more proof of Carrefour’s actions at all levels of 
the company to promote sustainability.

convenience in all areas

65  

carreFoUr city 
anD contact 
stores in France 
at year-enD 2009

 
 
40

MUlTiforMaT

Discount by Carrefour
A new dynamic

Cliente DIA

Proyecto

Identidad Visual

Fecha

29/10/07

Nombre del Archivo

Logotipo de DIA

Referencias cromáticas:

Pantone 485

RAL 3020

Archivo Digital

DIA 2.2.logo_vert_pos cmyk.ai

Formato

Papel

Observaciones:

reDePLoyinG harD DiscoUnt
With a view to lending new impetus to its hard 
discount operations in France, the Carrefour 
Group is using what it learned from the 
successful experience with the Dia brand 
in Spain and is transforming its Ed stores. 
The new concept is based on the best of the 
hard discount banner: the freshness of over 
100 fruits and vegetables, the quality and 
guaranteed origins of the 1,700 Dia products 
and a selection of major brands, all at hard 
discount prices in a store with a modern 
design and a focus on shopping comfort. 
Meeting the expectations of the entire family 
while optimizing purchasing power, the format 
has been very successful, achieving a 
two-fi gure sales growth at the four pilot stores. 
50 Dia stores opened their doors in early 2010. 
In Spain, Dia is continuing efforts to modernize 
its stores, which are becoming more attractive 
and successful. They offer a wide range of 
self-service fresh products, meat and fi sh 

as well as prepared dishes. By year-end 2009, 
608 Dia Market and 475 Dia Maxi stores had 
opened throughout Spain. Dia stores also 
offered products at low prices to customers 
in Turkey, Argentina, Brazil and China.

sUccess For the hyPercash moDeL
Essential products at low prices in a 
hypermarket: the Atacadão model is a hit 
in Brazil. With nine new Atacadão stores 
opened in 2009, Carrefour Brazil now has 
58 hypercash stores which continue to 
see two-fi gure sales growth and drive up 
Carrefour’s market share.
The fi rst version of the Atacadão model 
was opened on 4th March 2010 in Bogotá to 
strengthen Carrefour’s positioning and further 
enhance its performance in Colombia. 
In Europe, the Group views to adapt the 
Carrefour hypercash model in France 
and Spain by the end of 2010.

everYDaY proDUcTs aT loW prices

W h a t ’ s  
n e w ?

AN ENDURING PARTNERSHIP BETWEEN DIA 
AND LOCAL SUPPLIERS
The relationship between Dia and its suppliers 
in all the countries where the brand operates 
is based on loyalty. In Spain, 75% of Dia’s 
suppliers have been working with the banner 
for over 10 years.

2,815 

Dia stores in sPain at 
year-enD 2009

41

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Cash & Carry
A revolution for professionals

Promocash innovates
In 2009, the self-service wholesale banner 
dedicated to food service professionals 
succeeded in its conversion to the franchise 
model and achieved a leading position in this 
market. At year-end, 124 of its 129 stores were 
franchised, including 88 in a rental/
management scheme, the proof of the 
success of this development model. Another 
revolution at Promocash is a suite of services, 
including the installation and rental of 
equipment, training and services related  
to hygiene and quality, and home deliveries. 
The third revolution of the Carrefour Group’s 
Cash & Carry banner is underway: a new 
concept tested in Wasquehal and Mâcon 
which meets the needs of all customers,  
from traditional independent buyers and 
those who prefer direct delivery to customers 
who preorder their merchandise to take 
advantage of the rapid pickup option.

More services for professionals

129 

cash & carry stores  
in France in 2009

 
 
Des idées neuves aux quatre coins du monde

42

Reflecting the profound changes taking place 
in consumer society, Carrefour is taking a new 
approach to retail, developing fresh ideas to bring  
it closer to all of its customers and consumers,  
each and every day, wherever the brand is present.

43

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New ideas  
across  
the world

Retail made-in Carrefour

 
 
44

reTail

France
The positive is back!

For the fi rst time in three years, carrefour banners have increased their market share 
in their country of origin. an unmistakable sign of the Group’s gathering momentum.

to accelerate the Dia rollout. Fifty Dia stores 
had already opened at the beginning of 2010, 
offering a new convenience discount service 
for customers across France.

a Dynamic ProDUct oFFerinG
In 2009, Carrefour customers in France 
were offered 1,940 new Carrefour products 
and services in keeping with current trends, 
including a discount range, Sélection products, 
children’s products in the Kids range, 
organic products and the “Carrefour 
Energie by Poweo” green energy offering. 
Own-brand product sales rose 9% in 2009. 
Another lever for Carrefour’s new image, 
it is now the leading FMCG brand in France, 
with a 24.6% market share.

carrefoUr - a frencH favoUriTe

sUccessFUL neW concePts
France is at the forefront of a customer-
centred strategy to deploy the Carrefour 
brand across its different store formats, 
achieving good results with an increase 
in the Group’s market share of 20 basis points 
in 2009. The transformation of Champion 
stores into Carrefour Market stores, 
begun in June 2008, was almost complete 
at the end of 2009, with 899 Carrefour Market 
supermarkets achieving an increase in sales 
of 3.8% at comparable stores, excluding petrol.
The conversion of convenience stores into 
modern Carrefour concept stores has been 
a major success. The 65 Carrefour City
and Carrefour Contact stores offer Carrefour 
products and services close to home,
with highly positive results - an average 
increase in sales of 30%.
At the same time, the conversion of hard 
discount Ed stores into Dia stores has 
boosted sales by over 30%, an added incentive 

4th 

France’s 
FavoUrite GLoBaL 
comPany. 
“Global Reputation Impact Index” survey 
performed by BVA and Les Echos based 
on a sample of 1,276 people in 2009.

LaUnch oF carreFoUr’s 
DiscoUnt BranD
In May, Carrefour customers in France 
discovered the Carrefour Discount range. 
Available in all sections and in all store formats, 
the range features 423 listed products offering 
Carrefour quality at discount prices. The range 
was an immediate success in two ways. 
Eight months after its launch, 11.6 million French 
households had bought Carrefour Discount 
products, representing 3.9% of FMCG sales 
volume and 2% of sales revenue. The launch 
also improved Carrefour’s image as a competitive 
brand among customers.

carreFoUr’s 50th anniversary 
anD the 5th anniversary 
oF its LoyaLty carD 
For 50 days, Carrefour celebrated its 
50th anniversary in all hypermarkets 
and supermarkets with several promotions 
a day. These promotions appeared in 
catalogues, of which several million were 
distributed, and a multi-channel advertising 
campaign on posters, radio, the Internet 
and in TV magazines. 2009 also marked the 
5th anniversary of Carrefour’s loyalty card, 
now used by 17 million households.

a cLoser PartnershiP 
With LocaL sUPPLiers
On 26th February 2009, 10 Carrefour 
hypermarkets in the Rhône region 
of France formed a long-term partnership 
with 40 regional suppliers. This commitment 
provides suppliers with a guarantee that their 
products will be sold on Carrefour’s shelves, 
supported by customized signs and, above all, 
the organization of regional operations to 
promote these products. This partnership 
underlines Carrefour’s on-going commitment 
to its suppliers and to meeting its customers’ 
demands for local produce.

W h a t ’ s  
n e w ?

W h a t ’ s  
n e w ?

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Positive 
is BacK!

W h a t ’ s  
n e w ?

In 2009, Carrefour celebrated 
its 50th anniversary with a new, 
positive focus for its communication 
campaigns. “Positive is back” 
headed up the new anniversary 
campaign featured in stores, 
on posters and on TV. 

Over 2.2 

miLLion Units oF carreFoUr 
DiscoUnt Petits-BeUrre BiscUits 
soLD in France in 2009.

a BasKeT WiTH a frencH flavoUr

� The Carrefour 
Boule Bio, 
mountain milk, 
a delicious salad, 
Carrefour AGIR 
Bio tomatoes,
top quality ham, 
flavoursome 
camembert, 
cola light 
and Carrefour 
Discount petit 
beurre biscuits 
are just a few 
of French 
consumers’ 
products they 
prefer buying 
at Carrefour.

 
 
46

reTail

Western Europe
New foundations for the future

in 2009, under diffi cult economic circumstances, carrefour in spain, 
italy and Belgium rallied their teams to enter a new stage in their development.

sPain: reaDy For recovery
In 2009, Spain experienced a tough economic 
situation. As the country’s leading retailer, 
Carrefour had an important role to play
and worked hard to improve the quality of its 
customers lives each and every day. Starting 
in March, Carrefour Spain implemented the 
biggest series of price cuts in the history of
the Spanish retail industry. Reductions of 
up to 25 % were made on some 10,000 items 
suited to the baskets of Spain’s customers 
and consumers. In the autumn, a large-scale 
national communications campaign, promoted 
in 19 million catalogues, invited consumers 
to celebrate the 50th anniversary of Carrefour in 
170 hypermarkets in Spain. In 2010, as part 
of its convergence strategy, Carrefour is going 
to develop some fi fty supermarkets under the 
Carrefour Market banner and some thirty 
convenience stores under the Carrefour 
Express banner. This approach has been 
extended to the web, where all Carrefour 
websites have been merged into a single 
www.carrefour.es website. For the hard 

discount format, the modernization of Dia stores has been 
gathering momentum, further enhancing the appeal of the 
Spanish hard discount banner, which included 475 Dia Maxi and 
608 Dia Market stores at the end of 2009. Customers also have 
access to a modernized website - www.dia.es - which offers lots 
of information on promotions, services 
and Club Dia loyalty benefi ts.

W h a t ’ s  
n e w ?

DisPosaBLe PLastic 
BaGs PhaseD oUt in sPain
Spain is Europe’s third largest 
consumer of single-use plastic bags. 
Carrefour is the country’s fi rst retailer
to stop using them in all of its stores. 
Customers can buy grocery bags 
and bags made from non-food tubers 
for 5 euro cents. This will save 800 million 
disposable bags a year and forms part 
of the Group’s overall strategy to foster 
the use of eco-friendly bags.

spain, iTalY anD BelGiUM: BUilDinG THe fUTUre

� “Plastic 
bags take 
400 years to 
decompose. 
Help us phase 
them out”.

More than 100 

Dia stores oPeneD 
in sPain in 2009

47

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BeLGiUm: a neW BeGinninG
In 2009, Carrefour Belgium implemented 
a single-brand multi-format strategy, 
launched the Carrefour Discount range
in all stores and inaugurated an e-commerce 
platform designed for busy customers 
on the go. Based on an in-depth analysis, 
a strategic plan has been prepared to provide 
a sound, redefi ned basis for Carrefour’s 
development in Belgium. The goal is to provide 
Carrefour with the means to sustain its activity 
by relaunching the business and adapting 
its cost structures.

13.2 kg

oF carreFoUr Pasta BoUGht on 
averaGe By cUstomers in itaLy in 2009

a BasKeT of iTalian flavoUrs

� Spaghetti ideal 
for eating al dente, 
tasty salami, 
buffalo 
mozzarella, 
sundried 
tomatoes, 
cold pressed 
virgin olive oil, 
fruity parmesan... 
these are just 
some of Italian 
customers’ 
preferred 
Carrefour 
products.

itaLy: heaDinG north
In 2009, Carrefour Italy laid solid foundations 
for the future. A transformation plan was 
implemented and Carrefour refocused 
its activities in the north of the country. 
In commercial terms, the convergence 
process gathered pace with the transfer 
of 50 GS stores to the Carrefour Market 
banner and 15 DiperDi convenience stores to 
the Carrefour Express banner. Carrefour Italy 
intends to build its leadership on these new 
foundations. In 2010, customers across Italy 
are expected to have access to 400 Carrefour 
Market and 700 Carrefour Express stores. 
The launch of the Carrefour Discount range 
and the extension of Carrefour’s own-brand 
product ranges will increase the Group’s 
presence in consumer baskets. Hypermarkets 
will enhance their appeal and the development 
of franchise supermarkets will boost 
Carrefour’s expansion.

W h a t ’ s  
n e w ?

enerGy WeeK
In February 2009, the Carrefour 
Group took part in the European 
Sustainable Energy Week. 
The only retailer to partner
 the event, organized by 
the European Commission, 
Carrefour provided 
its customers with information 
and promoted environmentally-
responsible products across six 
European countries - France, 
Belgium, Spain, Italy, Poland 
and Greece. The Group has 

committed itself to reducing its energy 
consumption by 30 % per sq.m. by 2020 
(compared with 2004) and to encourage 
customers to join this virtuous spiral.

 
 
48

RETAIL

The rest of Europe
Carrefour stays on target

In 2009, Carrefour formed closer links with consumers in Eastern and Southern Europe 
and capitalized on its brand.

KEY POSITIONS IN EASTERN EUROPE
In Poland, Carrefour opened four 
hypermarkets, one supermarket and 
nine convenience stores in 2009 to meet 
the varied needs of consumers and to 
build on its low price strategy in response 
to decreasing purchasing power. 
Sales including VAT in comparable 
stores increased by 2% in 2009. 
In Romania, Carrefour opened its seventh 
hypermarket in Bucharest and consolidated 
its position on the supermarket format market 
by signing a partnership with Winmarkt. 
The partnership led to the opening of three 
Carrefour Market stores in shopping centres.
Carrefour entered the Bulgarian market 
with the opening of a hypermarket in Burgas, 
on the Black Sea coast, offering a product 
range that provides work for more than 
700 suppliers, mostly Bulgarian, thus 
providing a boost to the local economy.

HEADWAY IN THE SOUTH
In Greece, the Group pursued a vigorous expansion strategy, 
despite the diffi cult economic circumstances, with more 
than 36,000 sq.m. of store space opened across all formats. 
To help disadvantaged families, Carrefour helped to set up
two new welfare grocery stores, in Piraeus and Thessalonica. 
In Turkey, Carrefour opened its 25th hypermarket in the Istanbul 
region and recorded strong sales boosted by its expansion 
strategy. In Morocco, the franchise agreement signed with 
the Label’Vie Group, the country’s second largest supermarket 
operator, led to the opening of the country’s fi rst Carrefour 
hypermarket in Rabat-Salé.

W h a t ’ s  
n e w ?

CARREFOUR, 
A MAJOR POLISH BRAND
A MAJOR POLISH BRAND
Strengthening its relationship with its customers 
in Poland, Carrefour was named a “Major Brand” 
by a panel of communications experts for its strong 
reputation and the material and emotional benefi ts
it provides to Polish consumers.

CARREFOUR EXPANDS ITS ACTIVITIES IN EASTERN AND SOUTHERN EUROPE

MORE THAN 

36,000  

sq.m. OF SALES FLOOR 
AREA OPENED IN GREECE IN 2009

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Latin America
Rapid growth

In 2009, Latin American countries reported a 17.1% growth in sales at constant exchange rates, 
excluding petrol. This represents 13.7% of Group sales, making Latin America one of its primary 
excluding petrol. This represents 13.7% of Group sales, making Latin America one of its primary 
growth engines.

BRAZIL: INCREDIBLE ENERGY
The Group recorded strong growth in 2009 
based on a sharp rise in sales and an expanded 
sales fl oor area. Carrefour Brazil opened two 
new hypermarkets. Ten acquisitions increased 
the number of Bairro supermarkets in Brazil to 
49, to the greater satisfaction of its customers. 
The Atacadão model continued to expand 
with nine new openings in 2009, to a total 
of 58 hypercash stores, a successful 
combination of basic products at low prices 
 deployed on a large scale. In addition, 
61 Dia stores were opened, underlining 
the banner’s gathering momentum.

ARGENTINA: LATIN AMERICA’S 
OTHER GROWTH ENGINE
The expansion of Carrefour’s network 
to 601 stores, including hypermarkets, 
supermarkets and hard discount stores, 
along with multiple sales initiatives, has 
boosted the growth of Carrefour Argentina. 
Carrefour’s 80 mini-hypermarkets attract 
customers looking for a fast, complete service. 
Product staging in the non-food sections of 
the biggest hypermarkets increases the 
average basket. The promotion of Carrefour 
own-brand products, which guarantee the 
best value for money, and cut price campaigns 
are successful in all store formats.

COLOMBIA: THE ARRIVAL OF HYPERCASH
In 2009, Carrefour opened its 15th Carrefour 
store in Bogotá and its fi rst shopping centre 
store in Bogotá and its fi rst shopping centre 
in Limonar, which features a Carrefour 
hypermarket and 170 high street brand stores. 
To build on good performance in Colombia, 
in March 2010 Carrefour opened its fi rst 
Atacadão hypercash store in Bogotá.

W h a t ’ s  
n e w ?

W h a t ’ s  
n e w ?

“RECYCLE WITH US”
This is the theme of the 
campaign launched by 
Carrefour Brazil in partnership 
with two of the country’s major 
institutions. It coincides with 
the creation of two recycling 
stations in São Paulo and 
Piracicaba. The goal is to 
collect more than 3.5 tonnes 
of waste a year from Carrefour 
stores and responsible 
Brazilian consumers.

OVER  2 MILLION

CARREFOUR COFFEE UNITS 
SOLD IN BRAZIL IN 2009

A VERY BRAZILIAN BASKET

(cid:2) 100 % local 
coffee, delicious 
cocoa, milk for 
a balanced diet, 
top quality palm 
hearts and ultra 
fresh salads... 
are just some 
of the Carrefour 
products that 
Brazilian 
consumers like to 
buy in their store 
to prepare their 
preferred meals.

 
 
50

RETAIL

Asia
Growth potential for the Group

In 2009, Asian countries represented 7.6% of Group sales and recorded 
a 4.5% increase in sales at constant exchange rates, excluding petrol, 
buoyed by an on-going expansion programme.

CHINA, ASIA’S GROWTH ENGINE
The Group is pursuing an aggressive 
growth strategy in China with the opening
of 22 hypermarkets and 63 hard discount 
stores in 2009. Present in the country 
for 14 years, Carrefour currently has 
156 hypermarkets to conquer a market 
estimated at 1.3 billion people. Carrefour was 
subject to defl ationary pressure throughout 
the year in China, but increased its sales during 
the last quarter, across comparable stores. 
As proof of its commitment and momentum 
in China, Carrefour China participated 
in “Partnership Days” in September 
and November 2009, in association with 
its institutional partners and suppliers. 
China is clearly a major lever for growth 
for the Carrefour Group.

has been invested since 2008 
by Carrefour China to implement 
its environmental strategy in stores.

A POSITIVE APPROACH 
ACROSS THE CONTINENT
To celebrate its 20th anniversary, 
Carrefour Taiwan is taking a positive approach 
to a tough economic climate by organizing 
major promotions throughout the year. 
With 65 stores throughout the island, 
Carrefour is now a reference for Taiwanese 
consumers. In 2009, the opening of the fi rst 
Carrefour Convenient Buy convenience store 
brought the brand even closer to its 
customers, offering a highly-diverse selection 
of products close to home, 24 hours a day. 
It’s no wonder Carrefour Taiwan won the 
“Top Service Award” in 2009.

W h a t ’ s  
n e w ?

“GREEN” HYPERMARKETS
Carrefour China is committed to a proactive 
environmental policy based on reducing 
energy consumption. Major efforts are being 
made to improve energy effi ciency in new 
and existing stores. A total of 200 million yuans 

STEADY GROWTH

Over 150

HYPERMARKETS 
IN CHINA

In 2009, Carrefour Thailand opened 
its 39th hypermarket and celebrated its 
13th anniversary in the presence of the 
country’s most senior fi gures at its Ladprao 
store. Under the positive theme of “13 years
of happiness”, Carrefour revealed its total 
donations to Thai associations and shared 
a giant cake in the form of an Eiffel Tower 
with its guests.

In Malaysia, Carrefour now has 19 stores 
and hit the headlines by opening the fi rst 
Carrefour Market in central Kuala Lumpur. 
With over 2,000 sq.m. of sales fl oor area, 
this decidedly modern store offers a wide 
range of local, fresh produce and everyday 
products.

In Indonesia, six store openings and 
16 transfers increased the total number 
of Carrefour hypermarkets to 61. Refl ecting 
an ability to cater for different lifestyles, 
the car parks have been designed to 
accommodate more motorcycles than cars. 
The Gunung Agung hypermarket to the north 
of Jakarta, for example, has 7,000 sq.m. 

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of sales fl oor area, 40 check-outs and 
a car park accommodating 6,000 cars 
and 10,000 motorcycles!

CARREFOUR AND THE COMMUNITY
The “Srikandi Nelayan” range is unique. 
Its prawn-based products are produced 
by a team of 20 women belonging to a 
disadvantaged fi shing community in the north 
of Surabaya (Indonesia). This fair trade range 
is marketed and promoted by eight Carrefour 
and Carrefour Express stores in Surabaya. 
Carrefour Indonesia hopes to use its network 
to make it a national success, helping improve 
the living standards of the Indonesian 
community. Locally and on a larger scale, 
fair trade is a constant preoccupation 
at Carrefour.

OVER 9 MILLION

FRESH FISH SOLD IN 2009 
BY CARREFOUR IN CHINA

A CHINESE BASKET

(cid:2) Pure grain rice, ultra-fresh chicken’s eggs, pork cut according 
to local requirements, clear-eyed fish, Chinese cabbage, of course, 
and fragrant herbs... are just some of the products eaten by Chinese 
consumers everyday after shopping in their preferred Carrefour store.

 
 
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22.07.2010  16:00    PDF_QUADRI_300dpi_txvecto  

54

sustAinAble DeVeloPment  

Carrefour, 
a responsible brand 

AffordABle products for eVeryone
Carrefour ensures that most of its customers 
are able to access a large range of products. 
For example, with Carrefour Discount, it is 
possible to prepare a complete meal for one 
euro.The AGIR Bio range enables customers 
to enjoy organic products 25% cheaper than 
in specialized stores. And there’s more to be 
concerned than just food. Thanks to Dia 
Ecolabel products, household cleaning is 
now more eco-friendly without costing more. 
Cut price mobile phone and ADSL services are 
reducing the digital gap in Romania, Taiwan and 
Argentina. Now everyone can enjoy consumer 
products with Carrefour.

BAlAnced diet
Carrefour stores welcome 25 million customers 
every day across the world. Therefore Carrefour 
has a great responsibility in terms of nutrition. 
Carrefour provides customers with a nutritious 
diet, starting with its own-brand products. 
Carrefour’s suppliers commit to respect the 
Group’s standards by reducing the salt, sugar, 
fat and fatty acid content of their products. 
Carrefour was also the fi rst retailer to display 

FoR tHe WHole FAmilY

nutritional information on its products, 
including Discount items. Thanks to its varied 
product range, Carrefour enables more 
consumers to have a balanced diet. For people 
with more specifi c needs, Carrefour offers 
dedicated soya-based, gluten free, low-calorie 
and Omega 3-rich ranges. The Carrefour Kids 
range is a leading line of quality nutritional 
products for children. Carrefour’s promotions 
encourage customers to eat seasonal fruit and 
vegetables. During Nutrition Week, Carrefour 
raises the awareness of all of its customers 
worldwide. It also supports child obesity 
prevention programmes to promote good 
eating habits in France, Belgium, Greece 
and Argentina.

QuAlity And sAfety
76% of own-brand food products are sourced 
from local producers, with 464 Carrefour 
Quality Lines providing the basis for strong 
partnerships in 15 countries. To ensure 
products meet safety and quality standards, 
producers are provided with a set of 
specifi cations containing strict rules, supported 
by an inspection programme. 

� €1 a day per person: 
that’s the price of meals 
offered to Spanish 
families at Carrefour.

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particularly in sensitive countries. 
In 2009, 852 audits were carried out, 
followed by the implementation of 
corrective action plans where necessary. 
To promote respect for Human Rights, 
Carrefour shares the results of its 
audits with French retailers 
and works to harmonize social standards 
across the world as a founding member 
of the Global Social Compliance Programme. 

W h a t ’ s  
n e w ?

� 491 food products 
in the Carrefour 
AGIR Bio range in 2009.

76% 

of own-BrAnd food 
products Are sourced 
from locAl producers

Downstream, regular store checks complete 
the Group’s quality approach, while a 
supervisory network responds to the least 
suspicion of non-compliance, allowing 
for a real-time response that includes 
the recall of products to stores, if necessary. 
A rigorous procedure has been implemented 
to ensure the safety of sensitive non-food 
products —toys, children’s clothes and 
own-brand cosmetics— including tests that 
go beyond current legal requirements. 
Regular factory audits are also carried out.

controlling the respect of 
humAn rights in the supply chAin
Carrefour monitors working conditions in 
plants producing its own-brand products 
across the world. Suppliers of guaranteed 
Carrefour own-brand products sign 
the Carrefour Suppliers Social Charter, 
based on requirements set out in the 
Universal Declaration of Human Rights 
and the principles of the International 
Labour Organization. Audits are performed
 to check the charter is enforced, 

PRomotinG PRoDuct QuAlitY

464 

cArrefour QuAlity 
lines worldwide

 
 
56

sustAinAble DeVeloPment 

Le développement Durable au cœur de la stratégie

Sustainable Development 
at the heart of Carrefour’s strategy

two Key AreAs
Sustainable Development forms an integral 
part of the Carrefour Group’s strategy, focusing 
on two key areas. 

 � Including Sustainable Development
 in the management of its activities 
and business
Wherever it operates, the Carrefour Group
is committed to boosting business by creating 
jobs and stimulating the local industrial 
economy. Europe’s leading private employer 
and the seventh in the world, Carrefour 
also aims at becoming the preferred employer 
and is developing a human resources policy 
to achieve this. As a socially-responsible 
retailer, Carrefour supports local communities 
wherever its stores are based. Conscious 
of the need to limit the impact of its activities 
on the environment, the Group is also 
committed to the fi ght against climate
change, the protection of biodiversity 
and waste reduction.

 � Promoting Sustainable 
Development among customers
Carrefour is committed to offering 
quality products that enable as 
many consumers as possible to 
enjoy a healthy and balanced diet, 
while encouraging suppliers 
to implement a Sustainable 
Development approach 
and customers to become 
responsible consumers.

An orgAniZAtion 
dedicAted to 
sustAinABle 
deVelopment
In order to involve all business 
lines and countries in its 
Sustainable Development 
approach, the Sustainability Direction, 
which reports to the Group’s General 
Secretariat, drives policy, manages
 the implementation of strategies 

A PioneeRinG HistoRY 

A Sustainable Development pioneer almost 20 years ago, Carrefour demonstrates its commitment to responsible retail each 
and every day.

Launch of Carrefour Quality Lines

Social Charter for Group suppliers drawn up in cooperation 
with the FIDH

1992 
1996 
1997 

Launch of Carrefour Bio

Application of the precautionary principle to GMOs

2000 
2001

Membership in the United Nations Global Compact
Signing of a protocol agreement with Union Network 
International (UNI)

2004 

Signing of the Corporate Diversity Charter
Adoption of the Group Code of Ethics

Le développement Durable au cœur de la stratégie

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and promotes best practices.  
It is supported by internal and external  
experts and works in close collaboration  
with all the Group’s operational  
and cross-functional departments.  
To foster Sustainable Development  
in all Carrefour countries, the Group uses  
local coordinators to apply the policy  
in accordance with local conditions  
and to provide reporting on the actions 
implemented.

An open And trAnspArent diAlogue 
with our pArtners
Every year, Carrefour brings together its main 
stakeholders and, for more than ten years,  
has formed partnerships with NGOs which 
help the Group advance its projects more 
effectively. The Group works with the 
International Federation for Human Rights 
(FIDH) to monitor working conditions in plants 
producing Carrefour products in sensitive 
countries. The WWF supports Carrefour 

buyers on a daily basis to help develop  
the Group’s supply policy for wood,  
fish resources and palm oil.  
Our European social partners are kept  
regularly informed and consulted on the 
Group’s Sustainable Development approach,  
through the CICE (European Consultation  
and Information Committee). 

eco-friendly Actions At “home”
To involve its employees at its head offices  
and in stores, Carrefour organizes programmes 
to raise awareness of eco-friendly actions, 
provides training adapted to different 
occupations and takes part in numerous 
events. 
In 2009, Carrefour’s head offices in France 
recycled some 350 tonnes of paper and 
cardboard, cut water consumption by  
50%, and launched a car-sharing website. 

A sustAinAble commitment

Launch of the Responsible Fishing range 

Member of Social Accountability International (SAI)

2005 
2006 

2008
2009

Launch of the Carrefour AGIR range
Participation in the creation of the GSCP (Global Social 
Compliance Programme) platform
Sustainable Development Self-Assessment Tool made 
available to own-brand suppliers

Energy efficiency commitment increased to 30% in 2020 vs. 2004
Commitment to using 100% certified responsible palm oil in 
own-brand products by 2015 
First Sustainable Development Awards for Suppliers in France

2007

Initial commitment to cut Group energy consumption per sq.m. 
of sales floor area by 20% in 2020 vs. 2004

 
 
58

sustAinAble DeVeloPment 

Employees
Committed, positive, caring

W h a t ’ s  
n e w ?

“cArrefour, it’s us”
Happy engaged Carrefour people make 

happy customers –that’s 

the conviction that 

underpins Carrefour’s 
Human Resources 
policy. Based on 
three Group values 
– committed, caring, 
positive - our policy is 
designed to ensure the 
Group becomes not only 
the preferred retailer 
but the preferred 
employer too. 

committed employees 
in A motiVAting compAny  
The world’s seventh largest employer, 
Carrefour’s human ressources aims at 
improving the well-being of its employees 
at work and help them develop their careers. 
Based on a determinedly open recruitment 
policy, the Group offers employment 

opportunities for everyone, with more than 
120 professions in the Group, skills-based 
recruitment methods and training to help 
employees advance at every level of the 
company. In France, the Carrefour Group 
and the French national employment agency, 
Pôle Emploi, signed a national cooperation 
agreement in 2009, which includes the 
automatic transfer of Carrefour 
job vacancies to the www.pole-emploi.fr 
website. Still on the web, the Carrefour 
Group’s banners in France now have a single 
address dedicated to employment: 
www.recrute.carrefour.fr. This site enables 
applicants to discover the Group’s 
120 professions and access offers 
with one click of a mouse. 
This diversity is Carrefour’s strength,
and the company is dedicated to giving 
each individual a chance. In two years, some 
6,000 young people from disadvantaged 
neighbourhoods have been recruited as 
part of the Espoir Banlieues plan in France, 
while the Plan Emploi Jeunes 2009-2010 is 

sHAReD VAlues 

6,000

young people from 
disAdVAntAged 
neighBourhoods were hired 
oVer two yeArs in frAnce

75% 

of mAnAgers in frAnce Appointed 
ViA internAl promotion 

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expected to lead to the recruitment of 
4,000 others on work/study contracts. 
In Brazil, Carrefour supports 
the inclusion of young people through 
apprenticeships while in Argentina, 
Carrefour offers qualification-based 
training for young people from 
underprivileged homes. To foster work 
integration and continued employment 
for employees with disabilities, proactive 
programmes are currently being organized 
in Romania, Greece, Turkey, Spain, Brazil, 
Colombia, Malaysia and France. 

A job at Carrefour also offers the 
guarantee of working for a Group that 
respects major universal Human Rights, 
labour standards and the environment, 
and works against corruption. Working 
for Carrefour is about choosing a socially-
responsible company which, through its 
corporate foundation, enables others 
to access its expertise, with thousands 

of employees worldwide volunteering 
to use their know-how and professional 
skills to promote mutual assistance.

Building A positiVe future 
with cArrefour
In 2009, 7.4 million hours of training were given 
in nine Group training centres worldwide 
and at other sites - an average of 15.9 hours 
per person. A training, leading to diploma,  
helps young people without qualifi cations 
to benefi t from a stable, empowering job.
In France, 100 employees obtain a Vocational 
Training Certifi cate every year in supermarkets. 
In 2010, the Group launched the fi rst individual 
training plan for all senior managers worldwide 
to help them ensure the success of the 
Carrefour transformation plan.
The Group is committed to career 
development. In fact, 75% of Carrefour 
managers in France have risen through 
the ranks. This policy is based on an annual 
appraisal interview. For senior managers, 

eVeRYWHeRe ARounD tHe WoRlD

 
 
60

sustAinAble DeVeloPment 

the appraisal is managed online through 
the Cap Careers tool in almost all Group 
countries. To ensure everyone is aware 
of the opportunities open to them, 
Carrefour in France set up “Carrefour des 
Métiers” in 2009. This system encourages 
individuals to take the initiative in developing 
their careers by listing all Carrefour professions 
and the training courses necessary to pass 
from one profession to another.

cAring ABout eVeryone
Consultation is part of Carrefour’s culture. 
The European Consultation and Information 
Committee (CICE) brings together Carrefour’s 
European social partners for wide-ranging and 
constructive discussions on social issues. In 
2009, Lars Olofsson, Carrefour’s CEO, 
underlined his determination to continue 
defi ning the company’s strategy in partnership 
with its French and European social partners.
An important indicator of the social climate 
at Carrefour, the Listening to Staff surveys allow 
employees to anonymously express their views 

on life at Carrefour. This tool is deployed in 
12 countries, enabling some 20,000 employees 
around the world to express themselves every 
year. A summary is provided to the managers 
of the stores and forms the basis for a report
to all teams and their representatives. 
Action plans are then outlined, 
store by store and department 
by department.
The health of employees is also 
a constant concern for Carrefour. 
The Group ensures employees enjoy 
appropriate social coverage 
in all Carrefour countries. If a system 
fails, Carrefour sets up health, 
welfare and pension schemes 
to replace or complement local 
schemes.
Carrefour also organizes vaccination 
campaigns to protect against 
diseases such as dengue in Asia or, 
more recently, against the H1N1 fl u 
virus. Training, awareness 
campaigns, procedures and regular 

475,000 emPloYees GAtHeReD ARounD ouR VAlues

� Internal campaign on Carrefour’s values deployed in 
all Group countries, for example in Colombia, Thailand, 
France and Hong Kong.

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different ways. In 2009, a parenting guide 
was handed out to all managers in France, 
while supermarkets gave out a Chèque 
Domicile (“Home Cheque”) to make it easier 
to afford childcare. In French hypermarkets, 
20,000 people benefi t from work schedules 
in blocks, which enable them to plan their 
schedules several weeks in advance. 93% 
of check-out staff are satisfi ed with the 
scheme. To give employees the choice 
between part- and full-time work, 
Carrefour offers a multi-activity option 
to every employee who needs it. 

cArrefour Among frAnce’s

2010 Top 
Employers

for its corporAte strAtegy And 
culture, its worKing conditions 
And sKills mAnAgement

site inspections are organized to reduce 
workplace accidents. 
In Thailand, for example, the Carrefour store 
in Bangbon took part in a safety competition 
organized by the Ministry of Work, for which 
Carrefour Thailand was awarded the Health 
& Safety prize. 
The fi rst stress audits in 2007 held at four 
hypermarkets in France showed a stress 
level equal to or below other sectors. 
At the beginning of 2010, a decision was 
taken to perform a new stress audit at four 
other hypermarkets. The Health at Work in 
Supermarkets agreement signed in May 2009 
provided for a health at work assessment 
and the extension of prevention measures 
to include psychosocial risks. In 2010, 
stress management training tested by French 
hypermarkets will be deployed to all Carrefour 
France employees. 
Striking the right balance between an 
employee’s personal and professional life 
is a key element in enhancing their motivation 
and loyalty. Carrefour encourages this in 

W h a t ’ s  
n e w ?

cArrefour conVenience 
presented with the “mieuX-
ViVre en entreprise” AwArd 
ViVre en entreprise” AwArd 
To “make its employees happier”, Carrefour 
Proximité France organizes the Ereukikom 
programme, fi rst launched in 2007. It has 
two practical features: the development of 
management techniques based on a training 
course staggered over seven months, and 
regional initiatives to enhance employee 
satisfaction. The programme was awarded 
the “Mieux-vivre en entreprise” (Happy at Work) 
prize, presented for the fi rst time in 2009 
by the Ministry of Employment, and the 
“Coup de coeur du public” (Public’s Favourite) 
special prize. 

 
 
62

sustAinAble DeVeloPment 

A sustainable partnership
with Carrefour suppliers

ensuring opportunities for 
thousAnds of producers
For its own-brand food products, Carrefour 
gives priority to local suppliers and supports 
the business of thousands of SMEs and 
agricultural producers worldwide. Based 
on the Guaranteed Partnership scheme, 
French hypermarkets are contractually 
committed to purchasing specifi c volumes of 
fruit and vegetables in advance of production. 
Another key initiative is the development of 
Carrefour Quality Lines. Launched in 1992, 
95% of suppliers are loyal to Carrefour. 
This partnership is based on a permanent 
contract with a commitment to specifi c 
purchasing volumes and a fair price for 
producers in line with their efforts to ensure 
the quality of their products, from the fi eld 
to the plate. The dynamism of Carrefour Quality 
Lines is such that some suppliers have created 
CQL Clubs, such as cheese suppliers, who meet 
twice a year to suggest improvements to the 
Carrefour line. Also based on a relationship 
of loyalty, the Refl ets de France brand

is the fruit of a successful partnership 
with 140 companies, with more than 
400,000 products sold every day in France.
Carrefour China promotes the direct purchase 
of fresh products, cutting out intermediaries 
to offer producers better prices while lowering 
costs for Chinese consumers. In 2009, direct 
supplies represented 60% of Carrefour China’s 
fruit and vegetable orders. These long-term 
partnerships include training in the quality 
approach and modern farming production 
techniques. In 2009, more than 1,000 farmers 
representing 250 cooperatives from 
nine provinces took part in these 
training programmes. 

helping suppliers AchieVe 
sustAinABle deVelopment
Developed with the support of ADEME 
(French Environment and Energy Management 
Agency) and the WWF, Carrefour Sustainable 
Development Self-Assessment is an online 
tool that allows suppliers to assess their 
own practices and to access advice. 

RecoGniZeD KnoW-HoW

63

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Audits are conducted among a panel 
of suppliers to validate the results and to 
suggest areas of improvement. Over 2,200 
suppliers of own-brand food products already 
have access to this tool and Carrefour is 
preparing to roll it out to non-food suppliers 
and internationally. In 2009, all suppliers of 
Carrefour AGIR Éco Planète and Tex AGIR bio 
products were subject to environmental 
advice audits. 

inspecting worKing conditions
Carrefour was one of the fi rst international 
companies to perform inspections of working 
conditions at supplier sites and to work 
towards the adoption of a common model 
of control to all major retailers and global 
manufacturers. Its Social Charter applies to 
all suppliers of Carrefour own-brand products. 
At the start of 2010, Carrefour took a step 
further with the adoption of the Reference 
Code developed as part of the Global Social 
Compliance Programme (GSCP).

AWARD-WinninG PRActices

Carrefour is also committed to training 
its suppliers and their employees in their 
rights and duties at work. In Bangladesh, 
56 factories benefi ted from this approach 
between 2006 and 2009, representing 
all of Carrefour’s suppliers. In 2010, Indian 
suppliers will be trained.

SOCIAL 
CHARTER 
FOR OUR
SUPPLIERS

� Carrefour Social 
Charter for suppliers 
of own-brand products.

W h a t ’ s  
n e w ?

supplier commitment 
rewArded 
In France, the fi rst Carrefour Sustainable 
Development Awards were presented 
to four suppliers out a total of 1,500 with 
access to the Sustainable Development 
Self-Assessment tool in 2009. The Respect 
for the Planet Award went to the Laiterie 
de Saint-Denis de l’Hôtel and Hero France. 
The Climate Respect Award was presented 
to Délifruits (France), the Human Respect 
Award went to Candia Lons, while the Special 
Mention Prize was awarded to Santens, 
a company specializing in household linen.

 
 
64

sustAinAble DeVeloPment 

Local dynamism 
reinforced by Carrefour

reViVing locAl life
With more than 4,600 convenience stores 
worldwide, Carrefour is a major socio-
economic development player. In France, its 
partnership with La Poste aims to reduce the 
impact of rural post offi ce closures. 62 Relais 
Postes have been created in Carrefour stores, 
allowing customers to shop and perform every 
day postal operations, while maintaining a vital 
spur for rural life. On the outskirts of built-up 
areas, hypermarkets and supermarkets are 
often focal points for local life and provide 
employment opportunities in sensitive 
neighbourhoods, with 90% of recruitment 
performed within the store’s catchment area.

promoting the creAtion 
of locAl Businesses
Carrefour helps its employees access 
franchising through bridging schemes such 
as the lease-management system. It enables 
employees to acquire a convenience store 
after two to three years of rental. Some 
450 convenience stores are now ear-marked 

for lease-management. Store assistants can 
also access the franchise system through 
“Assistant Development” training, which has 
formed the basis of 76 projects since 2004. 

preserVing the enVironment locAl
Carrefour Property, which manages the 
Group’s commercial property in France, 
Spain, Italy, Poland and Romania, is committed 
to using eco-friendly designs. From renovation 
and extension to the creation of a commercial 
space, each project is designed to minimize 
its impact on the environment, including 
optimized energy consumption, the use of 
sustainable materials, and its integration 
into the surrounding area based on the 
Carrefour Landscape Charter. This includes 
everything from vegetation adapted to the 
local climate and the landscaping of site 
boundaries to multi-mode access via car, 
public transport and bicycle.

� Les Eleis shopping centre 
in Cherbourg

An economic Role

oVer  4,600

conVenience stores 
worldwide

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W h a t ’ s  
n e w ?

MICROCREDIT PROGRAMME 
IN INDONESIA 
In Indonesia, the Carrefour Foundation 
supports a microcredit programme organized 
in partnership with the Bina Arta association. 
The goal is to improve the living conditions 
of people unable to access conventional bank 
loans. In 2009, 1,000 stallholders working in 
traditional markets were able to benefi t from 
a microcredit loan. They use the money 
to diversify their product offering and renovate 
their stands. These initiatives enable them 
to increase their sales and their incomes. 
In addition to loans, Carrefour Indonesia 
and the Foundation organize training 
to help these stallholders become 
real entrepreneurs.

SUPPORTING LOCAL COMMUNITIES
Carrefour endeavours to improve the daily lives 
of the most disadvantaged members of the 
community and to support the local development 
of the countries in which it operates. The Carrefour 
Foundation is the main standard bearer of the 
Group’s commitment to socially-responsible 
action. Its goal is to improve the quality of life for 
everyone, by taking action in three areas: food 
programme, professional integration, and solidarity. 
With an annual budget of 4.57 million euros, it 
supported 45 projects in 2009. Employees in 
Carrefour countries are invited to take part in 
socially-responsible initiatives. Carrefour Solidarités 
France, for example, helps people experiencing 
diffi culties via its network of 1,200 Carrefour and 
Carrefour Market stores, and Carrefour France’s 
head offi ces. Natural disasters generally require 
the support of Group countries and the 
Foundation. This was the case in Italy in April 2009, 
when the Abruzzes region was hit by a violent 
earthquake. Carrefour Italy’s teams sent fi ve lorries 
of food products while the Carrefour Foundation 
released 30,000 euros of emergency funding.

CONSIDERATION FOR THE COMMUNITY

M€ 4.57 

ANNUAL BUDGET FOR THE 
CARREFOUR FOUNDATION

(cid:31) Left: bakery apprenticeships 
organized as part of the Young 
Bakers programme in China.
(cid:31) Right: hosting disadvantaged 
children in Thailand.

 
 
66

SUSTAINABLE DEVELOPMENT 

Protecting the planet 
with help from Carrefour

2009, YEAR OF BIODIVERSITY  
Although Carrefour’s commitment to 
protecting biodiversity goes back more 
than fi fteen years, this year represented 
a major step forward.

Promoting responsible fi  shing
75% of fi sh stocks are overfi shed or depleted. 
Carrefour has taken a number of steps 
in response to this situation, including the 
optimization of its sources of wild fi sh species. 
The Group has stopped selling certain species, 
such as bluefi n tuna in Europe, and identifi ed the 
best sources for its supplies, with the help of the 
WWF. Carrefour buyers use the Seafood Choice 
Alliance guide to support responsible purchasing 
practices. With 26 listed products, Carrefour 
offers the widest range of MSC (Marine 
Stewardship Council) certifi ed own-brand 
products in France. Carrefour raises customer 
awareness through its stores and catalogues, 
and in 2009 organized programmes to raise
the awareness among its buyers of the need to 
protect fi sh stocks, in partnership with the WWF.  

Promoting responsible forestry management 
Since 1998, Carrefour has worked closely with 
the WWF to control its wood supplies and 
promote FSC (Forest Stewardship Council) 
certifi ed specifi es. The outdoor furniture 
assortment offered by Carrefour’s European 
purchasing offi ce consists entirely of FSC-
certifi ed products and Acacia, which is not a 
threatened species and for which Carrefour’s 
suppliers are currently in the process of applying 
for FSC certifi cation. For European commercial 
publications, the Group reduced the paper 
grammage from 54 g/sq.m. to 49 g/sq.m. 
between 2006 and 2009 and replaced 80% of 
coated paper with newspaper. In 2010, the Group 
expects to achieve its target of 100% of paper 
made from recycled wood fi bres and/or from 
forests under certifi ed management by 2010.  

Protecting water resources
Agriculture accounts for three quarters of water 
consumption around the world. Carrefour is 
working with the suppliers of its own-brand 
products to promote integrated water 

PROTECTING OUR RESOURCES

26

MSC-CERTIFIED CARREFOUR 
OWN-BRAND PRODUCTS 

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management practices, which is one of 
the criteria in its Sustainable Development 
Self-Assessment tool. In 2009, the fi rst 
“Respect for the Planet” award was presented to 
the supplier most committed to controlling its 
water consumption and discharges into water. 
Carrefour is also taking measures in stores. 
Water consumption in hypermarkets per sq.m. 
of sales fl oor area is already down 5% compared 
with 2008.  

TACKLING WASTE
Reducing waste and optimizing waste recycling 
is one of Carrefour’s top environmental 
commitments.
In France, the 2008-2011 agreement signed 
with ADEME provides for the testing of a 
system to reuse packaging and an analysis of 
an organic waste management scheme based 
on a methanization experiment at a store 
in Lomme (France).
The primary source of waste in stores, 
cardboard is sorted in all Carrefour countries. 
The sorting of other waste items is organized 
according to local recovery systems. 
In France, more than 55% of waste is 
processed by recovery networks. For the last 
ten years, Carrefour has optimized the weight 
of the packaging of its own-brand products, 

enabling it to save more than 15,300 tonnes 
of packaging. 
The Group is committed to withdrawing 
all free disposable plastic checkout bags by 
the end of 2012. After Taiwan, Belgium, France, 
China and Poland, it was the turn of Romania 
and Spain in 2009. 

W h a t ’ s  
n e w ?

CARREFOUR SPAIN WITHDRAWS 
DISPOSABLE CHECKOUT BAGS 
An eye-catching slogan and “shock” 
videos accompanied the withdrawal 
of disposable plastic bags from 
Carrefour stores in Spain. 
Employees received 150,000 hours 
of training to help customers adjust 
to this change in their shopping habits. 
The process was made easier by 
the distribution of free reusable bags.

A FOOD RETAILING FIRST!
In 2009, Carrefour visited its fi ve
largest European printers to review 
their environmental practices and 
to suggest areas for improvement. 
Reporting requirements for key criteria 
(for example, greenhouse gas emissions) 
are now included in contracts 
signed with printers.  

REDUCING WASTE

(cid:31) Grocery bags are offered 
to customers in many 
countries such as Romania
or Colombia.

BY 2012

TOTAL WITHDRAWAL OF 
FREE DISPOSABLE PLASTIC 
CHECKOUT BAGS IN ALL
GROUP STORES 

 
 
6868

SUSTAINABLE DEVELOPMENT 

INCREASE IN ENERGY EFFICIENCY
In 2009, the Carrefour Group signed 
the Copenhagen Communiqué on climate 
change and raised its energy effi ciency target 
from 20% to 30% between 2004 and 2020. 
To achieve this target, the Group has 
implemented a strategy and a multi-annual 
investment programme worth around 
30 million euros a year, which has already 
generated effi ciency savings of 16% 
since 2004.
Refrigerant leaks represent the second 
largest source of Group CO2 emissions 
after electricity. The Group has implemented 
a strategy that initially aims at identifying the 
level of refrigerant leaks and their causes, 
with a view to reducing them. Experiments 
are also being performed with alternative 
fl uids, particularly in relation to CO2 emissions 
from freezer units. This solution is currently 
being piloted in fourteen stores across Europe.

TOUGHER STANDARDS 
FOR THE LOGISTICS CHAIN
Carrefour gives priority to alternative modes of 
transport and the optimization of fi lling trucks. 
In France, the Group saved 14,300 tonnes of 
CO2 on upstream and downstream transport
in 2009, representing 43,800 fewer lorries 
and 20.5 million fewer kilometres travelled. 
For upstream transport from ports to 
warehouses, 45% of imported products 
destined for hypermarkets were transported 
by river and rail, compared with 41.7% in 2008. 
Five new consolidation platforms were opened 
in 2009, bringing the total to seven. They enable 
suppliers to deliver to a single destination, 
from where Carrefour supplies its warehouses 
using full, multi-supplier lorries. For downstream 
transport, from warehouses to stores, the 
Group is developing rail/road multi-mode 
transport systems. All logistical departments 
in Carrefour countries are taking measures to 
optimize lorry loading. Some ten hypermarkets
in France are testing twin-deck lorries, which 
have twice the capacity of normal lorries. This 

LOWER GREENHOUSE GAS EMISSIONS

30% 

MORE ENERGY EFFICIENT 
BY 2020 COMPARED WITH 2004

100%

CERTIFIED RESPONSIBLE PALM 
OIL FOR CARREFOUR OWN-BRAND 
PRODUCTS BY 2015

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solution will be deployed in France at the end 
of 2010. Reducing empty returns is another 
means of optimizing transport. In France, the 
“packaging return” system, which consists of 
organizing the return of pallet supports from 
stores to warehouses, reduced the number 
of empty kilometres travelled by 7 million in 
2009. Lastly, Carrefour encourages its service 
providers to use green transport. In France, 
65% of its fl eet of vehicles consisted of Euro 4 
and 5 standard compliant lorries in 2009.

by a certifi cation scheme. In 2009, the Group 
decided to strengthen its role in the governance 
of this organization by appointing a manager 
from Carrefour Indonesia to the Executive 
Board. The fi rst responsible palm oil certifi ed 
by the RSPO has already been released onto 
the market and Carrefour is committed to using 
this in all of its own-brand products by 2015. 
More generally, Carrefour replaces palm oil 
when technically possible and when the 
replacement provides a nutritional benefi t.  

100% CERTIFIED RESPONSIBLE PALM OIL
Deforestation accounts for around 18% of 
annual CO2 emissions worldwide, part of which 
is caused by palm oil production. Included in 
many food and hygiene products, palm oil is 
now the world’s largest oil crop and the 
expansion of palm plantations increases 
deforestation. Since 2006, Carrefour has been 
a member of the Roundtable on Sustainable 
Palm Oil (RSPO), which is developing a 
responsible palm oil supply, underpinned 

COPENHAGEN DRIVING CHANGE 
In preparation for the Copenhagen 
Conference on Climate Change, 
organized in December 2009, 
Carrefour actively 
participated in the “Seal the 
Deal” campaign initiated 
by the United Nations. 

W h a t ’ s  
n e w ?

AN INCREASE IN RESPONSIBLY MANAGED FORESTS

(cid:31) The planned eco-friendly 
Chambourcy Shopping 
Centre (France).

 
 
 
7070

Gouvernance

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Governance

 
 
72

GOVERNANCE

Board of Directors

The Board of Directors is a collective body which represents all shareholders and acts in the 
company’s interests in all circumstances. The Board makes sure its membership is balanced 
and its operating procedures are appropriate in order to act in the company’s interest and 
fulfi  ll its missions. The Board of Directors sets Carrefour’s business strategies and objectives 
and oversees their implementation, deliberates on all matters pertaining to the proper operation 
of the company, settles all relevant issues. In particular, the Board conducts any controls 
and audits it deems fi  t, including audits of company management and the fairness of the fi  nancial 
statements, reviews and approves the fi  nancial statements, and ensures that quality fi  nancial 
information is provided to shareholders and markets.

MEMBERSHIP OF THE BOARD OF DIRECTORS
The Carrefour Board of Directors is chaired by Amaury de Seze 
and has 12 members.

 Robert Halley, Honorary Chairman

 Amaury de Seze*, Chairman 
Born on  7th May 1946. French. 
Number of shares held in the Company: 12,500.
Date of appointment: 28th July 2008
Amaury de Seze began his career in 1968 at Bull General Electric. In 1978 
he joined the Volvo group where he held the positions of General Manager, 
Chairman and Managing Director of Volvo France, Chairman of Volvo 
Corporate Europe, Member of the Executive Committee of the Volvo 
Group and Member of the Renault Volvo Strategic Committee. He joined 
the Paribas Group in 1993 as a Member of the Management Board of the 
Compagnie Financière de Paribas and of Paribas Bank, in charge of equity 
holdings and industrial affairs and then as Manager of the Equity Holdings 
Division of the BNP-Paribas Bank. He served as Chairman of PAI Partners 
from 1998 to December 2007. 
Other appointments: 
Vice-Chairman, Power Corporation of Canada; Board Member, 
Groupe Industriel Marcel-Dassault SAS, BW Group, Groupe Bruxelles 
Lambert, Erbe, Pargesa Holding SA, Suez Environnement, Imerys
and Publicis Groupe. 

 Jean-Martin Folz*, Vice-Chairman 
Born on 11th January 1947. French. 
Number of shares held in the Company: 1,000.
Date of appointment: 28th July 2008
Date of renewal: 28th April 2009

*Independant member

A graduate of the École Polytechnique and the École des Mines, 
Jean-Martin Folz began his career in 1972 in a regional offi ce of the 
French Ministry of Industry, after spending a year in Tokyo at the Maison 
Franco-Japonaise. Between 1975 and 1978 he belonged to various 
ministerial staffs and was ultimately appointed Chief of Staff to the 
Secretary of State for Industry. In 1978 he joined the Rhône-Poulenc 
Group, fi rst as Plant Manager of the Saint Fons unit and then later as 
Deputy General Manager of the Rhône-Poulenc Specialty Chemicals 
Division. Between 1984 and 1987 he was Deputy Managing Director and 
subsequently CEO of Jeumont Schneider. He was appointed CEO of 
Péchiney in July 1987 and then Chairman of Carbonne Lorraine. In 1991, 
Mr. Folz was appointed CEO of Eridania Béghin Say and Chairman of 
Béghin Say. He joined the PSA Peugeot Citroën Group in July 1995 and 
was appointed Director of the Automotive Division in April 1996. He was 
named Chairman of the PSA Peugeot Citroën Group as of October 1st 
1997. On that same date he was also appointed Chairman of 
Automobiles Peugeot and Automobiles Citroën. He resigned from 
these positions in 2007. He was Chairman of AFEP until March 2010.
Other appointments: 
Member of the Boards of Société Générale, Saint Gobain, Alstom 
and Solvay (Belgium), and Member of the AXA Supervisory Board. 

 Lars Olofsson, Chief Executive Offi  cer
Born on 19th December 1951. Swedish. 
Number of shares held in the Company: 1,000.
Date of appointment: 28th April 2009
After graduating from Lund University in Sweden with a degree in business 
administration, Lars Olofsson joined Nestlé in 1976 as a product manager 
for Findus frozen products. From 1981 to 1992, he worked at Nestlé France, 
where he held different commercial and marketing functions. In 1992, 
he became Managing Director of France Glaces Findus. 

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He was then appointed President of Pripps-Procordia Sweden before 
taking the head of the Dairy and Dietetic Products Division at Sopad-
Nestlé. In 1995, he was appointed General Manager of Nestlé’s Nordic  
Markets. In 1997, Lars Olofsson became Chief Executive officer  
of Nestlé France, before being named Executive Vice-President 
of the Nestlé Group in 2001 responsible for all European operations.  
In 2005, he was appointed Executive Vice-President of the Nestlé Group 
in charge of Strategic Business Units, Marketing and Sales worldwide.  
On January 1st 2009, Lars Olofsson was appointed Chief Executive 
Officer of Carrefour. He also serves as Chairman of the Carrefour 
Corporate International Foundation, Member of the Board of Finiper 
(Italy) and Carrefour Nederland BV’s permanent representative  
to the Carrefour Marinopolous Board of Directors (Greece).

 René Abate*
Born on 27th August 1948. French.
Number of shares held in the Company: 1,000. 
Date of appointment: 28th July 2008
Date of renewal: 28th April 2009
René Abate is a graduate of the École Nationale des Ponts et 
Chaussées and the Harvard Business School. He began his career  
as an engineer with the New York Port Authority in 1970, then joined 
BCG in 1974 where he was a consultant in the fields of strategy and 
organization to large companies in various sectors, notably in high-
turnover consumer goods and food and speciality retailing. He served 
successively as Senior Vice-President, responsible for overseeing  
the firm in France; Group Chairman for Europe; and World Executive 
Committee member, positions from which he resigned in 2006.  
He today acts as Senior Advisor.
Other appointments: 
Managing Partner of Delphen SARL; Member of the Board of Atos Origin, 
Laboratoire Français du Fractionnement et des Biotechnologies.

 Bernard Arnault
Born on 5th March 1949. French.
Number of shares held in the Company: 1,000.
Date of appointment: 28th July 2008
Bernard Arnault began his career as an engineer at Ferret-Savinel.  
In 1974, he became the company’s Construction Manager, rising to 
Managing Director in 1977 and CEO in 1978. He held this position until 
1984, when he became Chairman and Chief Executive Officer of 
Financière Agache SA and Christian Dior SA. He reorganized Financière 
Agache as part of a growth strategy focused on prestigious brands, with 
Christian Dior serving as the cornerstone of the new structure. In 1989, 
he became the majority shareholder of LVMH Moët Hennessy-Louis 
Vuitton, thereby creating the world’s leading luxury group. He became 
its Chairman in January 1989.

Other appointments: 
Chairman and CEO of LVMH Moët Hennessy-Louis Vuitton SA; 
Chairman of the Board of Christian Dior SA, the Louis Vuitton 
Foundation for Creation (a corporate foundation), Chairman of the 
Groupe Arnault SAS; a Member of the Board of Christian Dior Couture 
SA, Société Civile du Cheval Blanc, LVMH Moët Hennessy-Louis Vuitton 
Inc. (USA), LVMH Moët Hennessy-Louis Vuitton Japan KK,  
and a Member of the Supervisory Board of Lagardère SCA.  

 Sébastien Bazin
Born on 9th November 1961. French.
Number of shares held in the Company: 1,000. 
Date of appointment: 28th July 2008
From 1985 to 1990, Sébastien Bazin worked first for the Clore Group, 
then for the Painewebber Group in New York, San Francisco and 
London. From 1990 to 1992, Sébastien Bazin was Deputy Director of 
Hottinguer Rivaud Finances in Paris. Between 1992 and 1997, he served 
as Managing Director of Immobilière Hôtelière SA. From 1997 to 1999, 
he was CEO of Colony Capital SAS. Since 1999, he has been Executive 
Managing Director of Colony Europe. 
Other appointments: 
CEO of SESE (Société d’Exploitation Sports et Evénements) and HSE 
(Holding Sports et Evénements); Chairman of Supervisory Board of  
the PSG Football Club; Member of the Board of Accor and Moonscoop 
IP; Member of the Supervisory Board of ANF (Les Ateliers du Nord de la 
France), Chairman (SAS) of Colwine, Colfilm and Bazeo Europe SAS and 
Colony Capital SAS; Managing Director (SAS) of Toulouse Canceropole 
and COLSPA SAS; Manager (SARL) of CC Europe Invest; Member of  
the Board (SAS) of Moonscoop SAS; Member of the Supervisory  
Board (SAS) of Groupe Lucien Barrière.  

 Nicolas Bazire
Born on 13th July 1957. French.
Number of shares held in the Company: 1,000.  
Date of appointment: 28th July 2008
Date of renewal: 28th April 2009
Nicolas Bazire was a junior official and later public auditor at France’s 
Cour des Comptes. In 1993 he became Chief of Staff to French Prime 
Minister Edouard Balladur. He served as a Managing Partner at Rothschild 
& Cie Banque from 1995 to 1999, when he was appointed to the 
Supervisory Board. He has been Managing Director of Groupe Arnault 
SAS since 1999.
Other appointments: 
Member of the Board of LVMH Moët Hennessy-Louis Vuitton, LVMH 
Fashion Group, Atos Origin and Suez Environnement, and Member  
of the Supervisory Board of Rothschild & Cie Banque SCS.

 
 
 
74

GOVERNANCE

 Jean-Laurent Bonnafé
Born on 14th July 1961. French.
Number of shares held in the Company: 1,000. 
Date of appointment: 28th July 2008
An engineering graduate of the École Polytechnique and École des Mines, 
Jean-Laurent Bonnafé joined BNP Group in 1993 in the Major Corporate 
Customers Division. After serving as Head of Strategy and Development 
from 1997, he oversaw the merger process between BNP and Paribas. 
Since 2002, he has been Head of French Retail Banking, Director of 
Networks for French Retail Banking and a member of the BNP Paribas 
Executive Committee. Mr Bonnafé has been appointed Chief Operating 
Offi cer in September 2008 and has been managing the Group’s retail 
banking business ever since.
Other appointments:
Member of the Board of BNP Paribas Personal Finance and BNL-Banca 
Nazionale del Lavoro (Italy). Chairman of the Management Committee, 
Executive Committee and Chief Executive Offi cer of BNP Paribas Fortis 
(since May 2009).

 Thierry Breton*
Born on 15th January 1955. French.
Number of shares held in the Company: 1,000. 
Date of appointment: 28th July 2008
Thierry Breton graduated from the Paris École Supérieure d’Électricité 
(Supelec), an engineering school, and the Institut des Hautes Études 
de Défense Nationale (IHEDN, 46th session), a security studies institute. 
In 1986, Mr. Breton became project manager of the Poitiers 
Futuroscope theme park, then headed its teleport operations. 
He later served as an advisor to Education Minister René Monory
in the area of new information technologies. Mr. Breton also sat on 
the Poitou-Charentes Regional Council from 1986 to 1992, serving as 
Vice-Chairman from 1988. He then joined Bull as Director of Strategy 
and Development before becoming Deputy Managing Director then 
Chief Operating Offi cer. After joining the Group’s Management Board 
in February 1996, he was successively named Vice-Chairman and 
Chief Executive Offi cer. Appointed CEO of Thomson (1997-2002) 
then CEO of France Telecom (2002-2005), he was France’s Minister 
for the Economy, Finance and Industry between 25th February 2005 
and 16th May 2007, before becoming a professor at the University 
of Harvard in the US for “Leadership, corporate accountability”
then Chairman of the Management Board of Atos Origin
 in November 2008.
Other appointments:
CEO of Atos Origin.

*Independent member

 René Brillet*
Born on August 1st  1941. French.
Number of shares held in the Company: 270,250. 
Date of appointment: 28th July 2008
The former Carrefour Managing Director for Asia, René Brillet began 
his career as a radio offi cer in the Merchant Marine in 1968. In 1972 
he joined Carrefour and successively held the positions of Chief 
Accountant in Italy and Brazil, then of Store Manager and Director 
of Organization and Methods while still in Brazil. In 1981, he moved 
to Argentina as Executive Director and then to Spain, where he was
in charge of operations from 1982 to 1985, and fi nally to France, 
which he managed from 1986 to 1995. In 1996 he was appointed 
Managing Director for Europe and then Managing Director for Asia 
in 1998, a position he held until 28th February 2004.

 Charles Edelstenne*
Born on 9th January 1938. French.
Number of shares held in the Company: 1,000. 
Date of appointment: 28th July 2008
An independent accountant and a laureate of IFEC (accounting 
association), Charles Edelstenne joined Dassault Aviation in 1960 as 
Head of the Financial Studies Department. Serving, successively, as 
Deputy Corporate Secretary, Corporate Secretary and Vice-President, 
Economic and Financial Affairs, Mr Edelstenne was appointed to the 
Board of Directors in 1989, then elected Chairman and Chief Executive 
Offi cer in 2000, a position he still holds.  
Other appointments: 
CEO of Dassault Aviation SA, Chairman of the Board of Directors of 
Dassault Systèmes, Member of the Supervisory Board of the Groupe 
Industriel Marcel Dassault SAS, Member of the Board of Thales SA 
(since 19th May 2009), Sogitec Industries, SABCA (Belgium), Chairman 
of Dassault Falcon Jet Corporation, USA, Chairman of Dassault 
International Inc., USA, and Manager of ARIE and ARIE 2, NILI and NILI 2. 

 Anne-Claire Taittinger*
Born on 3rd November 1949. French.
Number of shares held in the Company: 1,000. 
Date of appointment: 28th July 2008
Anne-Claire Taittinger graduated from the Institut d’Études Politiques 
de Paris, and holds a Master’s degree in urban sociology and an 
advanced degree in urban development from the Centre de 
Perfectionnement aux Affaires. She began her career in 1976 at the 
Caisse des Dépôts et Consignations as head of urban development 
operations at the Société Centrale d’Équipement du Territoire. 
She joined the Louvre Group in 1979 as Corporate Secretary and then 
became Chairman and Managing Director of the Compagnie Financière 
Deville. She was successively Chairman and Managing Director of the 
Compagnie Financière Leblanc  and of ELM-Leblanc, Vice-Chairman 
and Managing Director of the Industrial Division of Deville, Chairman 

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assessing its operation. It examines the Chairman’s draft report on 
corporate governance. It prepares, with the Chairman, deliberations 
relating to the proposed appointment of board members by the 
General Meeting of Shareholders.

Acting as the Appointments Committee, it is responsible for making 
nominations for Chairman to the Board of Directors. In consultation 
with the Chairman, it is also charged with recommending candidates  
for Chief Executive Officer and, if applicable, Deputy Managing 
Directors to the Board of Directors. 

The membership of the Committee is as follows: 
Chairman: Anne-Claire Taittinger (independent board member), 
Members: René Abate (independent board member), 
René Brillet (independent board member) appointed  
December 2nd 2009, Nicolas Bazire.

Strategy Committee
The Strategy Committee assists the Board of Directors in guiding  
and setting the Group’s strategy and does not act as a replacement  
for it in this regard. 

It prepares the groundwork for the most significant decisions  
affecting the Group’s future (acquisitions and sales of assets, studies  
of external acquisition opportunities, store openings in new countries, 
etc.) and oversees the preparatory work for the Board of Directors’ 
annual seminar.

The membership of the Committee is as follows: 
Chairman: Amaury de Seze (independent board member), 
Members:  Bernard Arnault, 

Nicolas Bazire (in the absence of Bernard Arnault), 
Sébastien Bazin, 
René Brillet (independent board member).

Direction exécutive

and Managing Director of Parfums Annick Goutal France USA and  
then of Baccarat. She became General Manager and subsequently 
Chairman of the Executive Committee of the Société du Louvre in 1997, 
and then in 2002 Chairman of the Executive Committee of the 
Taittinger Group as well as General Manager of its subsidiary, the Louvre 
Group, in conjunction with the separation of functions of Chairman of 
the Board and Managing Director. She left these positions in July 2006 
upon a change in the shareholder base at the Taittinger Group.
Other appointments: 
Member of the Board, Audit Committee, Compensation, Appointments 
and Corporate Governance Committee of Club Méditerranée, Member 
of the Board of Financités, Tocqueville Finance Holding and Tocqueville 
Finances SA, Member of the Supervisory Board of Planet Finance, 
Chairman of SAS Le Riffray, Manager of Eurl Le Riffray I, and Managing 
Director of SAS DFT Immobilier.

COMMITTEES OF THE BOARD OF DIRECTORS 
The Board of Directors has three specialized committees, which  
were established in 2008. The purpose of these committees is  
to examine specific issues in greater detail and to make 
recommendations to the Board of Directors.

Audit Committee  
The Committee’s duties include monitoring the process of preparing 
financial information, the effectiveness of the internal control and risk 
management systems, the auditing of the annual and consolidated 
financial statements by the statutory auditors and the independence 
of the statutory auditors.    

The Committee examines all issues relating to financial statements 
 and financial documents: choice of accounting reference data, 
forecasts, analytical results, prudential standards, the calculation  
of profitability and all accounting issues with a methodological 
significance or likely to give rise to potential risks. The Committee 
analyzes internal audit reports.

The membership of the Committee is as follows:
Chairman: Jean-Martin Folz (independent member), 
Members: René Brillet (independent member), Sébastien Bazin.

Remuneration, Appointments and Corporate  
Governance Committee
Acting as the Remuneration Committee, it is responsible for reviewing 
all issues concerning the rules governing the status of corporate 
officers, including remuneration, pensions, the allocation of 
subscription or purchase options for Company shares, and the 
measures applicable to departing members of Company management. 
It is consulted on the remuneration policy for senior managers. 
Acting as the Corporate Governance Committee, it assists the Board of 
Directors in adapting Carrefour’s corporate governance practices and 

 
 
 
 
 
76

GOVERNANCE

Executive Board

The Executive Board, together with the CEO, 
elaborates the Group’s strategy, operational goals 
and yearly plan, and oversees execution.

FROM LEFT TO RIGHT

James McCANN Executive Director France* / José Carlos GONZALEZ-HURTADO Executive Director Group Chief Commercial 
Officer / Lars OLOFSSON Chief Executive Officer / Pierre BOUCHUT Executive Director Chief Financial Officer / 
Thierry GARNIER Executive Director in charge of International Partnerships and Growth Markets excluding China 
and Latin America / Vicente TRIUS Executive Director Europe (excluding France)**

* James McCann’s appointment took effect on February 1st 2010
** Vicente Trius’ appointment took effect on May 3 rd 2010

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78

GovErNaNcE

 Lars Olofsson
Lars Olofsson, 58. Swedish, joined Nestlé in 1976 as a product manager 
for Findus frozen products. From 1981 to 1992, he worked at Nestlé 
France, where he held different commercial and marketing functions. 
In 1992, he became Managing Director of France Glaces Findus. 
He was then appointed President of Pripps-Procordia Sweden before 
taking the head of the Dairy and Dietetic Products Division at Sopad-
Nestlé. In 1995, he was appointed General Manager of Nestlé’s Nordic  
Markets. In 1997, Lars Olofsson became Chief Executive offi cer 
of Nestlé France, before being named Executive Vice-President 
of the Nestlé Group in 2001 responsible for all European operations. 
In 2005, he was appointed Executive Vice-President of the Nestlé 
Group in charge of Strategic Business Units, Marketing and Sales 
worldwide. On January 1st  2009, Lars Olofsson was appointed 
Chief Executive Offi cer of Carrefour. In April 2009, he was 
appointed Member of the Board of Carrefour. He also serves 
as Chairman of the Carrefour Corporate International Foundation, 
Member of the Board of Finiper (Italy) and Carrefour Nederland BV’s 
permanent representative to the Carrefour Marinopolous Board 
of Directors (Greece).

 Pierre Bouchut
Pierre Bouchut, 54. French, began his career in 1979 with Citibank 
Paris. In 1987, he joined Bankers Trust France SA as Vice-President 
of Finance. In 1988, he served as a consultant at McKinsey & 
Company. In 1990, he was appointed Chief Financial Officer of 
the Casino Group and later became Managing Director. In May 
2005, Pierre Bouchut joined Schneider Electric as Executive 
Director, Finance Control and Legal Affairs. In May 2006, he was 
appointed a member of the Management Board and in July 2006, 
he was named Chief Financial Officer. Pierre Bouchut joined 
the Carrefour Group in May 2009 as Chief Financial Officer. 
On 14th January 2010, Pierre Bouchut was appointed to the 
Executive Board of the Carrefour Group. 

 Thierry Garnier
Thierry Garnier, 43. French, joined Promodès in 1997. He served 
as Director of the Libourne hypermarket from 1998 to 1999. 
From 1999 to 2003, he served as Carrefour regional Director
in several French regions (North of France, greater Lille region, 
and western Paris region). In 2003, he was appointed Executive 
Director of Supermarkets France. In January 2008, Thierry Garnier 
was named a member of the Management Board and Managing 
Director International (excluding Europe). In July 2008, he was 
appointed to Carrefour Group’s Executive Committee as Executive 
Director in charge of South East Asia, European countries, India 
and International Partnerships. On 14th January 2010, Thierry Garnier 
was appointed a member of the Executive Board of the Carrefour 
Group as Executive Director in charge of International Partnerships 
and Growth Markets excluding China and Latin America. 

 José Carlos Gonzalez-Hurtado
José Carlos Gonzalez–Hurtado, 45. Spanish,  joined P&G in 1989. 
After a 6-year stint as Brand Manager in Spain, he held various 
positions in Marketing in Greece (1995-1997) and Spain 
(1997-1999). In 1999, he joined P&G in Switzerland as Fabric 
Care Marketing Director for Western Europe, before being 
appointed Hair Care Marketing Director for the CEEMEA region.
In 2001, he became General Manager for the newly established 
subsidiary in Israel. 
In 2004, he was named General Manager for P&G, Wella, Gala 
and Gillette Companies in Ukraine. In 2006, he was appointed 
Vice-President of Global Braun Male Products, and in 2008,
 he was put in charge of Braun globally. In November 2009, 
José Carlos Gonzalez-Hurtado joined Carrefour’s Executive 
Committee as Group Chief Commercial Offi cer. On 14th January 2010, 
he was appointed a member of the Executive Board 
of the Carrefour Group. 

 James McCann
James McCann, 40. British, began his career at Shell Plc
before moving in 1994 to Mars Inc. where he worked in both 
the UK and Russia. In 1999 he moved to J Sainsbury Plc where 
initially he was the Non-Food Buying Director and subsequently 
responsible for all Non-Food and Ambient Food Buying. In 2002 
he joined Tesco Plc and was appointed Operations Director 
in Poland in 2003 before being named CEO of the Malaysian 
business in 2004. In August 2006 he was appointed CEO 
of Tesco’s business in Hungary. On 14th January 2010,
James McCann was appointed member of the Executive 
Board of the Carrefour Group as Executive Director France.

 Vicente Trius
Vicente Trius, 52. Spanish,  began his career in 1978 at Ejkorvettes 
in the United States. In 1987, he took up the position of Regional 
Director at Revco Drug Stores Inc and was later appointed 
Managing Director for Simago / Dairy Farm International in Spain 
in 1992. In 1996, he joined Walmart as Vice-President for 
International Operations division. In 1997, he was named President 
and CEO for Brazil, then Executive Vice-President and CEO 
for Asia. Since 2009, he has been Executive Vice-President 
and CEO for Latin America. On May 3 rd 2010, Vicente Trius was 
appointed a member of the Executive Board of the Carrefour 
Group as Executive Director Europe (excluding France).

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Executive Committee

The Executive Committee contributes to the definition and implementation of the 
strategic and operational plan and ensures the roll out of projects. The Executive 
Committee guarantees the teams’ alignment and the dissemination of management  
and leadership principles. The Executive Committee brings together the members of the 
Executive Board and managers of Business Units and key positions within the company:

 Lars Olofsson
Chief Executive Officer

 Gérard Dorey
Executive Director of Convenience Stores and Promocash 

 Pierre Bouchut
Executive Director Chief Financial Officer

 Pascal Duhamel
Executive Director Carrefour Property

d
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i

 Thierry Garnier
Executive Director in charge of International Partnerships  
& Growth Markets excluding China & Latin America

 José Carlos Gonzalez-Hurtado
Executive Director Group Chief Commercial Officer

 James McCann
Executive Director France

 Vicente Trius
Executive Director Europe (excluding France), in charge  
of Belgium, Spain, Italy, Poland, Greece, Cyprus and Romania

 Vincent Abello
Group Director Merger and Acquisitions

 Florence Baranes-Cohen
Group Communications Director

 Gauthier Durand Delbecque
Executive Director Group Financial Services and Insurance

 Alexandre Falck
Executive Director Supermarkets France

 Ignacio González Hernández
France Commercial and Group Merchandise Director

 Albin Jacquemont
Group Financial Control Director

 Gérard Lavinay
Executive Director Belgium

 Éric Legros
Executive Director China-Taiwan

 Noël Prioux
Executive Director Spain

 Rémy Baume
Group Strategy Director and Non-Merchant Purchases

 Jean-Marc Pueyo
Executive Director Brazil – Latin America

 Laurent Bendavid
Executive Director in charge of the Center of Competences 
“Formats and Commercial concepts” 

 Giuseppe Brambilla
Executive Director Italy

 Cécile Cloarec
Group Human Resources Director

 Ricardo Curras De Don Pablo
Executive Director DIA

 Patrick Rouvillois
Group Marketing Director

 Franck Tassan
Group General Counsel

 Pierre-Alexandre Teulié
General Secretary

 Hervé Thoumyre
Group Chief Information Officer

 Guillaume Vicaire
Executive Director Hypermarkets France

 
 
 
 
80

GovErNaNcE

The Executive Committee is composed of the members 
of the Executive Board and the following Directors:

Vincent 
ABELLO

Florence 
BARANES 
COHEN

Rémy 
BAUME

Cécile 
CLOAREC

Ricardo CURRAS 
DE DON PABLO

Gérard 
DOREY

Ignacio 
GONZALEZ 
HERNANDEZ

Albin 
JACQUEMONT

Gérard 
LAVINAY

Jean–Marc 
PUEYO

Patrick 
ROUVILLOIS

Franck 
TASSAN

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Laurent 
BENDAVID

Giuseppe 
BRAMBILLA

Pascal 
DUHAMEL

Gauthier DURAND 
DELBECQUE

Alexandre 
FALCK

Nom Prénom
Fonction : lorem 
ipsum

Gérard 

LAVINAY

Eric 
LEGROS

Noël 
PRIOUX

Pierre-Alexandre 
TEULIÉ

Hervé 
THOUMYRE

Guillaume 
VICAIRE

 
 
82

Financial OutlOOk

Consolidated financial statements

The financial statements as of 31st December 2008 presented below have been revised to reflect the retroactive 
application of IFRIC 13 and the amendments to IAS 38 and IFRS 5 (see Note 1.4). The financial statements are 
presented in millions of euros, rounded to the nearest hundred thousand. As a result, there may be rounding-off 
discrepancies among the various statements.

cOnSOliDatED incOME StatEMEnt

(in millions of euros) 

31/12/2009 

31/12/2008 

% Var. 

Net sales 
Customer loyalty programmes 
Net sales, net of loyalty programme 
Other income   
Total income 
Cost of sales 
Gross margin from current operations 
Sales, general and administrative expenses 
Depreciation, amortization and provisions 
Activity contribution 
Non-recurring income and expenses 
EBIT 
Financial income (expense) 
Financial income 
Financial expenses 
Income before taxes 
Income tax 
Net income from companies consolidated by the equity method 
Net income from recurring operations 
Net income from discontinued operations 
Total net income 
of which net income - Group share 
of which net income from recurring operations - Group share 
of which net income from discontinued operations - Group share 
of which net income - minority share 

85,963 
(604) 
85,359 
2,020 
87,379 
(68,098) 
19,281 
(14,625) 
(1,879) 
2,777 
(1,072) 
1,705 
(610) 
147 
(757) 
1,095 
(638) 
38 
494 
(57) 
437 
327 
385 
(57) 
  110 

86,967 
(626) 
86,341 
1,899 
88,239 
(68,719) 
19,520 
(14,352) 
(1,861) 
3,307 
(518) 
2,789 
(561) 
383 
(944) 
2,228 
(740) 
52 
1,540 
(5) 
1,535 
1,269 
1,274 
(5) 
266 

(1.2%) 
(3.5%) 
(1.1%) 
6.4%  
(1.0%) 
(0.9%) 
(1.2%) 
1.9% 
1.0% 
(16.0%) 

(38.9%) 
8.7% 
(61.6%) 
(19.9%) 
(50.9%) 
(13.8%) 
(27.2%) 
(67.9%)

(71.5%) 
(74.2%) 
(69.8%) 

(58.7%) 

Basic earnings (loss) per share, in euros 
Net earnings per share from recurring operations 
Net earnings per share from discontinued operations 
Net earnings per share - Group share 

31/12/2009 

0.56 
(0.08) 
0.48 

31/12/2008 
1.86 
(0.01) 
1.85 

% Var. 
(69.8%)  
ns  
(74.2%)

Diluted earnings per share, in euros 

31/12/2009 

31/12/2008 

% Var. 

Net earnings per share from recurring operations 
Net earnings per share from discontinued operations 
Net earnings per share - Group share 

0.56 
(0.08) 
0.48 

1.86 
(0.01) 
1.85 

(69.8%)  

ns 
(74.2%)

Symbols: – for expenses and + for income.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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coNSoLidatEd StatEMENt oF coMPrEHENSivE iNcoME

(in millions of euros)	

	31/12/2009	

31/12/2008

Total net income 
Effective portion of cash flow hedge (1) 
Change in available-for-sale assets (1) 
Change in foreign currency translation 
Other	items	in	comprehensive	income,	after	tax	

Total comprehensive income 
of which comprehensive income - Group share 
of which comprehensive income - minority share 

(1) Net of tax.

437 
(9) 
7 
577 
575	

1,012 
886 
126 

1,535

(39) 

(828) 
(867)	

668  
463  
205

 
 
	
 
 
 
 
 
 
 
	
 
 
 
 
 
 
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FiNaNciaL outLooK

coNSoLidatEd StatEMENt oF FiNaNciaL PoSitioN

(in millions of euros)	
aSSEtS
Goodwill 
Other intangible fi xed assets 
Tangible fi xed assets 
Other non-current fi nancial assets 
Investments in companies accounted for by the equity method 
Deferred tax on assets 
Investment properties 
Consumer credit from fi nancial companies - long-term 
Non-current	assets	
Inventories 
Commercial receivables 
Consumer credit from fi nancial companies - short-term 
Other current fi nancial assets 
Tax receivables 
Other assets 
Cash and cash equivalents 
Non-current assets held for sale (1) 

Current	assets	
Total	assets	

(in millions of euros)	

LiaBiLitiES
Equity capital 
Consolidated reserves (including income) 

Shareholders’	equity	-	Group	share	
Minority interests 
Shareholders’	equity	
Borrowing – long-term 
Provisions 
Deferred tax liabilities 
Consumer credit refi nancing – long-term 
Non-current	liabilities	
Borrowing – short-term 
Suppliers and other creditors 
Consumer credit refi nancing - short-term 
Tax payables 
Other liabilities 
Non-current liabilities held for sale (1) 

Current	liabilities	
Total	liabilities	

31/12/2009	

31/12/2008

11,473 
1,083 
15,044 
1,314 
201 
712 
455 
2,005 
32,286	
6,670 
2,238 
3,215 
2,051 
563 
989 
3,301 
241 

19,267	
51,553	

11,363
1,055
14,809
1,312
429
681
346
2,097
32,091
6,891
3,156
2,708
245
673
1,058
5,317
150

20,198	
52,288	

31/12/2009	

31/12/2008

1,762 
8,552 

10,315	
800 
11,115	
9,794 
2,520 
496 
592 
13,402	
2,018 
16,800 
4,061 
1,324 
2,740 
93 

27,036	
51,553	

1,762
8,370

10,132	
790 
10,923	
9,506
2,320
424
451
12,700
2,709
17,545
4,044
1,467
2,877
25

28,666	
52,288

(1) Non-current assets and liabilities held for sale correspond:

A: In 2008, to certain assets and liabilities in Bulgaria, Turkey, Poland plus assets involving Dia Spain.
B: In 2009, to certain assets and liabilities in Italy, Russia and Bulgaria.

	
 
 
 
 
 
 
 
 
	
 
 
 
 
 
 
 
 
	
	
	
 
 
	
 
	
 
 
 
 
	
 
 
 
 
 
 
	
	
 
 
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coNSoLidatEd caSH FLoW StatEMENt

(in millions of euros) 

INCOME	BEFORE	TAX	
OPERATING	ACTIVITIES
Tax 
Provision for amortization 
Capital gains and losses on sale of assets 
Changes in provisions and impairment 
Dividends on companies accounted for by the equity method 
Impact of discontinued activities 
Cash	flow	from	operations	
Change in working capital 
Impact of discontinued activities 
Change	in	cash	flow	from	operating	activities	(excluding	financial	companies)	
Change in consumer credit commitments 
Net	cash	from	operating	activities	
INVESTMENT	ACTIVITIES 
Acquisition of tangible and intangible fixed assets 
Acquisition of financial assets 
Acquisition of subsidiaries 
Disposal of subsidiaries 
Disposal of fixed assets 
Disposal of investments 
Investments	net	of	disposals	subtotal	
Other uses 
Impact of discontinued activities 
Net	cash	from	investment	activities	
FINANCING	ACTIVITIES 
Proceeds on share issues  
Dividends paid by Carrefour (parent company) 
Dividends paid by consolidated companies to minority interests 
Change in treasury stock and other instruments 
Change in current financial assets 
Change in borrowing 
Impact of discontinued activities 
Net	cash	from	financing	activities	
Net change in cash and cash equivalent before currency impact 
Impact of currency fluctuations 
Net	change	in	cash	and	cash	equivalents	
Cash	and	cash	equivalents	at	beginning	of	year	
Cash	and	cash	equivalents	at	end	of	year	

31/12/2009	

31/12/2008

1,095	

2,228

(622) 
1,984 
8 
942 
38 
(25) 
3,419	
320 
2 
3,740	
(256) 
3,484	

(2,137) 
(38) 
(116) 
47 
128 
7 
(2,109)	
(225) 
(50) 
(2,384)	

7 
(741) 
(161) 
1 
(1,834) 
(470) 
34 
(3,164)	
(2,064) 
48 
(2,016)	
5,317	
3,301	

(624) 
1,946
(225) 
642
50
(12)
4,005
971
21
4,997
(111)
4,887

(2,908) 
(143) 
(296) 
191
742
12

(2,402)	
(171) 
(23) 
(2,596)	

3
(740) 
(202) 
(404) 
(233) 
561
(13)
(1,028)	
1,262
(110)
1,153
4,164
5,317

 
 
 
 
86

Addresses of main subsidiaries

GROUP
Carrefour
Carrefour head offi ce
26, quai Michelet
TSA 20016
92695 Levallois-Perret Cedex – France
Tel.: 00 (33) 1 55 63 39 00
Fax: 00 (33) 1 55 63 39 01

FRANCE
Carrefour France
Z.A.E. Saint-Guénault
1, rue Jean Mermoz
Courcouronnes – BP 75
91002 Évry Cedex
Tel.: 00 (33) 1 60 91 37 37
Fax: 00 (33) 1 60 79 44 98

EUROPE
Belgium
Carrefour Belgium
20, avenue des Olympiades
1140 Bruxelles
Tel.: 00 (32) 2 729 21 11
Fax: 00 (32) 2 729 14 96

Bulgaria
Carrefour
Gaztrade building, Floor 4
180 Tzarigradsko Shousse
Sofi a 1784
Tel.: 00 (359) 2809 30 30
Fax: 00 (359) 2809 30 31

Spain
Centros Comerciales 
Carrefour S.A.
Calle Campezo, 16
Poligono de las Mercedes
28022 Madrid
Tel.: 00 (34) 91 301 89 00
Fax: 00 (34) 91 333 18 36
Dia Spain
Plaza Carlos Trias Bertran, 7
Planta 4a
28020 Madrid
Tel.: 00 (34) 91 456 73 00
Fax: 00 (34) 91 555 77 41

Italy
Carrefour Italia GS S.p.A.
Carrefour Italia GS S.p.A.
Via Caldera, 21
20153 Milano
Tel.: 00 (39) 02 48 25 11
Fax: 00 (39) 02 48 20 23 25

Greece
Carrefour Marinopoulos S.A.
63, Aghiou Dimitriou Str.
17456 Alimos – Athens
Tel.: 00 (30) 2 10 98 93 400
Fax: 00 (30) 2 10 98 51 301

Poland 
Carrefour Polska
Dyrekcja Wykonawcza 
Ul. Targowa 72
03-734 Warsaw
Tel.: 00 (48) 22 517 21 10
Fax: 00 (48) 22 517 22 01

Romania
Carrefour Romania
Blvd. Timisoara nr 26z 
Cladirea Anchor Plaza 
Etaj 8
061331, sector 6
Bucharest
Tel.: 00 (40) 21 206 74 00
Fax: 00 (40) 21 206 74 52

Turkey
Carrefoursa Turkiye Genel 
Müdürlük
Dudullu Asfalti n°1
Kucukbakkalkoy Mahallesi
Kadikoy / Istanbul 34750
Tel.: 00 (90) 216 655 00 00
Fax: 00 (90) 216 655 00 50

LATIN AMERICA
Argentina
Carrefour Argentina S.A.
Cuyo 3367 – 1640 Martinez 
Provincia de Buenos Aires
Tel.: 00 (54) 11 40 03 70 00
Fax: 00 (54) 11 40 03 77 22

Brazil
Carrefour Commercio 
E industria Lta
Rua George Eastman, n° 213
CEP 056690-000 São Paulo
Tel.: 00 (55 11) 37 79 60 00
Fax: 00 (55 11) 37 79 66 94

Colombia
Grandes Superfi cies 
de Colombia
Abenida 9 n°125-30 Piso 8
Bogota D.C.
Tel.: 00 (571) 657 97 97
Fax: 00 (571) 523 03 44

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Taiwan
Presicarre Corporation
2F-1 Back Building
27 Minchuan Road
Tamhsui, Taipei 251
Tel.: 00 (8862) 8809 4965
Fax: 00 (8862) 2808 3545

Singapore
Carrefour Singapore Pte. Ltd
No 8, Temasek Boulevard
#04-01/02/03
Suntec Tower Three
Singapore 038988
Tel.: 00(65) 6333 6868
Fax: 00 (65) 603 63 33 6178

ASIA
China
Carrefour China
25/F, Shanghai Stock Exchange Building
528 Pudong Nam Road,
200120 Pudong, Shanghai
Tel.: 00 (8621) 3878 4500
Fax: 00 (8621) 6881 5877

India
Carrefour India
16th, Floor, Building 9A, Cyber City
Gurgaon – 122002 (Haryana) 
Tel.: 00 (91) 124 4752 000

Indonesia
PT Carrefour Indonesia
Carrefour Lebak Bulus 3rd Floor 
Jl. Lebak Bulus Raya N°8
Jakarta 12310
Tel.: 00 (6221) 2758 5800
Fax: 00 (6221) 2758 5829

Malaysia
Magnificient Diagraph Sdn Bhd
N°3 Jalan SS 16/1,
47500 Subang Jaya –  
Selangor Darul Ehsan
Tel.: 00 (603) 5631 2000
Fax: 00 (603) 5631 3373

Thailand 
Carrefour Thailand
No. 70/3 Moo 15,
Phaholyothin Road (Km. 30-31) 
Tambon Khukhot, Amphur Lamlukka 
Pathumthani 12130
Tel.: 00 (662) 625 4444
Fax: 00 (662) 625 4970

 
 
88

design, creation, copywriting and production: Carrefour Group Communications Direction and 

translation:  

Photo credits: p. 1-34 and 54 Emmanuelle Margarita, Carrefour Photo Archives, Lionel Barbe, Michel Labelle, Pierre-Francois Grosjean, 
Pierre Troyanovsky, Pascal Dolémieux / La Company, Jean-Erick Pasquier / La Company, Marta Nascimento / Rea, Gilles Leimdorfer / Interlinks, 
Christophe Gay / Skyzone – p. 14-15 Getty Images / Image Source – p. 38-39 Getty Images / Daniel Beltra, all rights reserved. – p. 4 Tomas 
Rodriguez / Corbis – p. 6 Digital Vision / Getty Images – p. 8 Stockbyte / Getty Images – p. 9 Dorling Kindersley, Photographer’s Choice / 
Getty Images and Artville – p. 10 Photographer’s Choice / Getty Images – p. 12 Photographer’s Choice / Getty Images – p. 36 Getty Images – 
p. 49 Image Source / Getty Images – p. 63 Photodisc / Getty Images – all rights reserved

Paper: The Carrefour Group has made a commitment to responsible management of its paper purchases. The paper used for this annual 
report is certified by the Forest Stewardship Council (FSC), which attests to compliance with a series of globally recognized forest management 
principles and criteria. The FSC’s mission is to promote environmentally responsible, socially beneficial and economically viable management 
of the world’s forests.

Printing: This document was printed by Réalgraphic, certified by the FSC and ISO 14001 (Environmental Management System). 
Réalgraphic has received the Imprim’Vert® label certifying that it meets the criteria for the managing hazardous waste, 
providing secure storage of dangerous materials and eliminating toxic products.

 
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